All posts by Justin Thorp

February 24, 2015

Today, UX designers have an impossible task. Create an online experience that directs a visitor to whatever their goal is, on a website that has a lot of different potential audiences with competing interests. Think about it from a visitor’s perspective. This is pretty rough. If you only fall into one or two of a website’s 3 or 4 different audiences, you’re always being forced to endure a lot of content that’s not relevant to what you’re looking for. Because of this, visitors often don’t find what they’re looking for and will bounce off your website.

February 9, 2015

Our team has done an incredible job at making the best tools to help you maximize engagement on your website, meet your specific needs, and match your design aesthetic. One question we’ve been starting to get of late is “What tools should I be using?”

February 4, 2015

2015 is the year of personalization and it is changing everything. It means we’re putting people back at the center of the equation in how we work to acquire and sustain consumer attention. It means you’re finding the right audience and showing what matters to them, in an advertisement or on a website. This allows you to more effectively deepen the relationship that you have with those consumers, which can lead to new and bigger revenue generating opportunities.

This chart looks at how what people were talking about changed over the last couple of days.

January 20, 2015

2015 is going to be the year of online personalization. It will become commonplace for all website owners to create data-driven online experiences that are tailored to your specific interests, based on your previous actions.

Here are some examples of websites and apps that are already leveraging their data to provide personalized experiences that you’re likely using:

January 14, 2015

Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.

October 30, 2014

One of the biggest things you can do to improve how you write on the Web is to not bury the lead. Don’t force people to read two or three paragraphs in to understand what your point is. Instead, put the point of your post right up at the top. In journalism school, they teach new journalists this as a concept called the “Inverted” or “Upside Down Pyramid,” a good guideline to show you the best way to write for the Web. Continue reading →

September 10, 2014

Like all of you, the AddThis team was GLUED to the live stream of the Apple event, where they announced the revolutionary new Apple Watch amongst a slew of incredible products. With AddThis being on over 13M website domains and being seen by 1.7B people every month across the globe, we get a unique picture of what the Web is buzzing about. Continue reading →