How Graig Presti Grew His Local Marketing Agency to 7 Figures In His First Year

Summary: Do you think you could start with nothing and build a 7 figure local marketing agency in your first year? If you follow Graig Presti's advice, you sure can.
Graig Presti started his local marketing consulting business and did something different than most: he chose to offer his services only to dentists…and by doing so, he grew top line revenue to 7 figures in year one…and has increased it to $3.5 Million in year 3. When you consider that most local marketing consultants really struggle to attract clients, Graig's accomplishments are nothing short of amazing.
In this interview, you'll hear Graig and I talk about:
(2:17) Introductions
(3:47) The results he's getting (automating all sales)
(7:47) Why he picked dentists
(12:17) How he generates leads, and his sales funnel
(14:47) How he builds a list; using sponsored email, direct mail, LinkedIn, and JV partners
(17:47) The lead magnet he uses: Google Review Cheat Sheets
(19:27) How leads are nurtured
(22:17) How he's using webinars
(30:57) How he converts webinar attendees to customers
(32:37) An overview of his product offerings
(41:17) The downside of continuity
(43:37) Where his customers are located
(45:17) How he leverages the telephone
(52:17) How to get others to send email sponsoring you
(57:17) How he's using direct mail
(58:17) How he uses postcards with personalized landing pages
(1:04:17) How he's running ads on LinkedIn
(1:08:17) How long it took him to get his ad spend back
(1:11:57) How long it took him to get his first client
(1:18:27) The benefits of a Mastermind
Links
LocalSearchForDentists.com
Infusionsoft
Brian Horn
Private Website Link
7 Figure Local Marketer
Best Buyer Formula
Additional Resources
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big.
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Transcript
Trent: Hey there, bright idea hunters. Welcome to the Bright Ideas podcast.
I'm your host, Trent Dyrsmid, and this is the podcast for marketing
agencies and entrepreneurs who want to discover how to use content
marketing and marketing automation to massively boost their business.
On the show with me today is an entrepreneur by the name of Graig Presti.
He's the founder of localsearchfordentists.com and you are in for a real
treat in this interview because I ask Greg a truckload of questions and I
drilled down for detail on all of them. He's going to explain to you how he
built his local marketing company that serves dentists.
He did a million dollars in his first year. Three years in, he's doing
almost $4 million a year. His profit margins are off the charts. He's got
hundreds of customers, and he has automated virtually the entire sales
process. I shouldn't say "virtually the entire" -- he's automated the
entire sales process and so attracting new clients for him is not a
challenge. When you listen to this interview, you're going to hear exactly
what he does. There are gold nuggets galore in this interview.
Before we get to that, I very quickly want to tell you about the Conversion
Tactics Toolkit at brightideas.co. I do a much better job than the average
website at converting my site visitors into subscribers and then those
subscribers get converted within my marketing funnel into customers. In the
Conversion Tactics Toolkit, which is a four-part video series, I'm going to
open up the kimono. I'm going to show you exactly how I do it all. It's all
free. All you've got to do is go to brightideas.co, enter your e-mail
address, and you'll get your first video right away.
So with all of that said,