News headlines about WPP plc American Depositary Shares (NYSE:WPP) have trended somewhat positive on Saturday, according to Accern Sentiment Analysis. Accern identifies positive and negative media coverage by reviewing more than twenty million blog and news sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores closest to one being the most favorable. WPP plc American Depositary Shares earned a news impact score of 0.18 on Accern’s scale. Accern also gave press coverage about the business services provider an impact score of 44.6850093163235 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the next several days.

These are some of the media headlines that may have impacted Accern’s analysis:

Several equities analysts recently weighed in on WPP shares. Zacks Investment Research lowered shares of WPP plc American Depositary Shares from a “buy” rating to a “hold” rating in a report on Saturday, January 27th. HSBC lowered shares of WPP plc American Depositary Shares from a “buy” rating to a “hold” rating in a report on Monday, January 29th. ValuEngine lowered shares of WPP plc American Depositary Shares from a “buy” rating to a “hold” rating in a report on Sunday, December 31st. Credit Suisse Group lowered shares of WPP plc American Depositary Shares from an “outperform” rating to a “neutral” rating in a report on Tuesday, January 23rd. Finally, Pivotal Research upgraded shares of WPP plc American Depositary Shares from a “hold” rating to a “buy” rating in a report on Tuesday, October 31st. Three analysts have rated the stock with a sell rating, nine have given a hold rating and three have issued a buy rating to the company. The company has an average rating of “Hold” and a consensus price target of $118.50.

WPP plc American Depositary Shares (NYSE:WPP) traded down $2.05 during trading hours on Friday, hitting $90.52. 168,826 shares of the company traded hands, compared to its average volume of 237,903. The company has a current ratio of 0.99, a quick ratio of 0.96 and a debt-to-equity ratio of 0.67. WPP plc American Depositary Shares has a 1-year low of $82.44 and a 1-year high of $119.12.

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WPP plc American Depositary Shares Company Profile

WPP PLC is a parent company that, through its subsidiaries, is engaged in the provision of communications and marketing services worldwide. The Company has four segments: Advertising and Media Investment Management; Consumer Insight (formerly Information, Insight & Consultancy); Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications, which includes WPP Digital and direct, digital, promotional and relationship marketing.