One Direction: This Is Us (2013)

One Direction: This Is Us Synopsis

One Direction: This Is Us is a captivating and intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis' meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London’s famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it's really like to be One Direction.

Out of left field and hitting a shocking number 5 over the Labor Day weekend was foreign flick Instructions Not Included which earned an impressive $10 million. It's rare for a foreign movie with limited nation-wide marketing and only showing in 300+ venues to do so well ($29,000 per venue... for comparison, Iron Man 3 opened around $40,000 per venue).

I’m back from a European vacation that resembled something out of National Lampoon’s including me completely losing my wallet five hours before my plane took off, Mrs. Rotten Week’s iPhone taking a toilet plunge in Munich, getting locked out of the apartment where we were staying, and listening to two-year-old Little Rotten Week say “Auf Wiedersehen” no less than ten thousand times at varying decibels.

As someone with no desire to see this film, I feel the trailer needs to work that much harder to sway likeminded people to actually want to put forth money to watch what looks to be a concert film with an overwhelming lack of concert footage.