Based on two new pieces of Netflix news, it appears that all of the customers that Reed Hastings and company had angered are starting to forgive the company for its infamous price hike in July 2011 and aborted Qwikster launch in October.

...the improvements in retention and our growth in Q1 and Q2 since Q3 and Q4 of last year make us feel pretty good. Rejoined or folks rejoining the service still remain about a third of our new subscribers that are coming in. Even streaming-only subscriptions, who should not have faced an impact, reacted to last year. We think that’s a result of the negative PR, the swirl that was around the brand and the company will dissipate over time.

From the numbers Wells is giving -- that a full third of new sign-ups are returning customers -- it seems like that "negative PR swirl" is already dissipating. Remember that in Fall 2011, after the price hike, Netflix reported a larger drop in subscribers than it had anticipated -- and it had already anticipated a pretty large drop in subscribers. The reason: Subscribers hated the pricing changes and let Netflix know how they felt by taking their money elsewhere.

"Our primary issue," wrote Wells and CEO Reed Hastings in a letter to investors, "is many of our long-term members felt shocked by the pricing changes, and more of them have expressed that by canceling Netflix than we expected."