University Students’ Most Admired Brand is Nike

Fourth Source12 Feb 2019 11:20

In a recent poll that identified the most admired brands among university students, Nike came out on top. The open poll counted the opinions of more than 2,000 users of the UK’s biggest student social network, Campus Society, last month.

Nike’s lead was significant, with the fashion brand getting more than twice the number of votes as second-placed Apple. Shoe maker Adidas took third place, ASOS ranked fourth, and fashion retailer Zara came in fifth place overall. Spots 6 through 10 were taken by Topshop, Urban Outfitters, Vans, Samsung and Lush.

The students were also asked which brands communicate with them best across three categories. The first five places for financial services went to Santander, HSBC, Barclays, NatWest and Lloyds Bank respectively. They considered getting the frequency of communication right to be the most important factor for financial services.

In the technology category, students reported that exciting content was the most important factor to them. In this group, first through fifth places went to Apple, Samsung, Sony, Google and Amazon respectively.