23 September 2014, 5 Chancery Lane, Clifford's Inn, London, EC4A 1BL

Smart Radio – Beyond Playlists & Promoting the Future

14.40 Music to the mass-market
With themed stations, a choice of subscription service or ad-funded, on apps and devices, with stations to be downloaded for listening offline, all tied in with relevant Tesco offers, blinkbox music is clearly the mass-market service. But what are the numbers and what are the offline-online opportunities and trade-offs?Iain Sawbridge, Marketing Director, blinkbox music

14.50 The role of the DJ and the wisdom of the expert?
Curation: a buzzword du jour. What is the role of the expert in music discovery? What is curation and why are people so obsessed with it? Who are the most effective curators? How does expert curation differ from mass social curation? And how has the role of the DJ changed when it comes to breaking new music?Nikhil Shah, Founder and CEO, Mixcloud

15.00 The new audio landscape and monetisation of on-demand content: podcasts
In a world of free content, some independent podcasters are succeeding where neither traditional radio nor media and entertainment companies are: teenagers listen to podcasts and podcasters are able to build both a following and a decent income. Helen Zaltzman, award-winning podcaster, radio presenter

15.10 The Next 5 years of dynamic content
The massive catalogue of digital music available through streaming services needs more than just sorting. Mainstream services currently offer radio style streaming curated by algorithms, traditional linear radio made digital or some type of on-demand peer recommendation mixed with editorial selection. The blend of spoken content, expert playlists and unique live recordings traditionally found in linear radio is not innovating or even migrating well into dynamic radio style streaming products. How will next generation radio offer a mixture of these experiences and a sophisticated content offering that goes beyond just a massive catalogue of music sorted in different ways?Simon Cole, CEO, 7digital

15.20 Panel Discussion: Streaming is looking more and more like radio…
What is the implication for radio? What is the new value proposition for advertisers and brands? What are the revenue streams for streaming services?Moderator:Peter Warren, Future Intelligence and Resonance.fm Panellists:Mark Bennett, Managing Director, blinkbox music Simon Cole, CEO, 7digital Nikhil Shah, Founder and CEO, Mixcloud Helen Zaltzman, award-winning podcaster, radio presenter

16.00 Coffee/Tea Break

16.30 ‘Playlists are the future.’
The statement comes from the BBC, but what is its impact on the BBC?
And what about BBC’s Playlister? Over 40% of all 15-24 year olds in the UK tune into Radio 1. But they’re not listening for as long…Andy Puleston, Head of Interactive, BBC

16.40 Audience passion measured with ‘the most reliable new data source of recent times’
Audience research and Shazam charts are playing new roles in the radio landscape, which claims to be returning to mood reading where “gut instinct and passion dominate our decision-making”.Cait O'Riordan, VP of Product for Music and Platforms, Shazam

16.50 The role of promotion - if the end-result isn’t someone buying?
Analogue radio is still the first and best tool for promotion by ‘becoming playlisted’, but there is no matching promotional system on the streaming services and their playlists for new artists and new music – and it doesn’t result in sales. Is the objective of promotion changing? Are the goals of artists and labels aligned?Charlie Lexton, Head of Business Affairs and General Counsel, Merlin

17.10 Panel Discussion: ‘The age of the playlist’
The shift to streaming is the biggest change that the industry has seen since recordings started to be sold and will involve a huge change in the way that the industry thinks and acts. What does it mean for traditional radio, streaming services, artists and labels? Moderator: Cliff Fluet, Partner, Lewis Silkin/ElevenPanellists:Charlie Lexton, Head of Business Affairs and General Counsel, Merlin Cait O'Riordan, VP of Product for Music and Platforms, Shazam Andy Puleston, Head of Interactive, BBC