Kleiner-backed Cooliris launches new website for photo-sharing service

Another photo sharing website has come into play. But this one is not new and already has a fairly decent following in the all-important mobile space.

LiveShare, the brainchild of Palo Alto startup Cooliris, is currently available as an app on iOS and Android mobile devices. But the company has now created a presence outside of these mobile platforms by launching a Web-based platform, which makes the service a bit more independent.

The website, which went live today, is targeted mainly at students, digital moms, young professionals and ex-pats who want to communicate effectively, Cooliris co-founder and Chief Executive Soujanya Bhumkar said. The app, in particular, has some streed cred amongst the ex-pat community.

It’s fast (really!), you can choose your group of friends each time for a particular photo or stream of photos, and everyone can comment on the pictures. Even those who are not on LiveShare can be roped in through email addresses.

Interest in photo sharing social services has spiked since Facebook made known its $1 billion purchase of two-year old Instagram. It remains to be seen if LiveShare manages to catch on.

Cooliris, which started off as a service to view photo and video content on the Web in a more visually appealing “3D Wall”, has raised $28 million from big names such as Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group and international carrier Deutsche Telekom’s venture arm, T-Venture.

The company also recently created a new division — Adjitsu — which provides tools to make three-dimensional animated ads in mobile apps. That division is already seeing a lot of interest from both advertisers and ad networks, and growing at a rapid pace, Bhumkar said.