Search engine love quality Blog with rich content. If you
are trying to take your Blog next level then you must tailor your site
according to search engine. There are
many search engines available over the net so which search engine we should
follow? Simple answer is Google search engine. Because there are more than 70%
traffic are coming from Google search engine. So we must comply with Google
search engines structure.

Search engine is just like a machine and there are a Robot
exists. So when we make any post then search robot get signal and that robot
try to understand your content. In addition periodically search engine visit
your site for detecting new content and understanding the existing content.

If search Robot don’t understand your content then they
rarely crawl your site on search engine.
Now the question is how to understand that search engine understands our
content? The simple answer is to scanning the site performance.

However alternatively we can make our site according to
structured data that provide by Google. You can easily Promote Your Content
with Structured Data Markup. Because Google search Robot only can understand
blog or website’s content which has followed Structured Data Markup.

What is Structured Data Markup?

Structured data markup is a standard way to interpret
your content thus search robot or machines can understand it. As a result, when
your web and blog pages include structured data markup, Google search engine and
also other search engines can use that data to index your content better. Not
only index better way they can also present it more prominently in search
results and surface. This will also work like charm while a search user make
search query through voice answers, maps, and Google Now.

Benefits
of Structured Data Markup

There
are 2 benefits of Structured Data Markup, which will enable your content to eligible
for two kinds of Google features. such as

Enhanced
Presentation in Search Results

This
will help to enhance your site’s search result with Rich Snippets, Breadcrumbs,
or a Sitelinks Search Box.

Answers
from the Knowledge Graph

Knowledge
Graph features are available for authoritative data about organizations,
events, movie reviews, and music/video play actions. If Google find that your
site content is factual and very important then they include it in to their Knowledge
Graph. And later they display your content to search users according to their
search query they made.

How to make our site according to Structured Data?

For making your Blog site according to structured data
and machine readable you must use schema.org markup. Because schema.org
vocabulary can read and support by Google and other major search engines for
structured data. Schema.org vocabulary can be embedded in HTML page. But to do
this we have to use a special format. There are three formats available, such
as –

Microdata

RDFa

JSON-LD

However
Google’s recommendation is to use JSON-LD, because this is simplest
markup format which can easily annotate your content so machines can understand
it.

How to test Structured Data Markup?

Almost all major search engines have own Structured Data
Markup testing tools. However I use Google Structured Data Markup testing
tools. This is very easy to use and most reliable over the net. To test your
Blog or website please go through the below steps-

Step 1 Visit https://developers.google.com/structured-data/

Step 2 Now
click on Fetch URL link from left
side and write your Blog or website URL
(e.g www.bloggerspice.com). After that click on FETCH & VALIDATE button.

Step 3 Now
check your Blog or website’s structured data on the right side. If everything
is good then it will display all Green. Otherwise a red alert will be visible
to indicate that your Blog’s content has problem.

Note that Google has announced today AMP (Accelerated Mobile Pages in Search) Articles. So for this reason, you will see some error while test your structured data. After getting update from Google about this issue I will inform you.

I hope you will able to Promote Your Content with Structured
Data Markup which will create a great impact on search engine. And you will
able to divert traffic. Thank You.

What is Structured Data Markup and How to Test Blog Data?

Mohammad Fazle Rabbi stars -
"What is Structured Data Markup and How to Test Blog Data?" Search engine love quality Blog with rich content. If you are trying to take your Blog nex...

Hi Alma Lorena..I will write tutorial today. Actually I has forgot to write and publish this tutorial. This is not possible to share the tutorial on comment section. Please visit my site after 2/3 hours you will see the tutorial. thank you.

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