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Georgetown Law - Center on Privacy & Technology

Rootid’s design and development teams were presented with a challenge to design a print report with a complimentary interactive online report called The Perpetual Line-Up. The Center spent two years researching the use of facial recognition technology policies at the city, state and jurisdictional levels. During this research, The Center collected over 700 data points that Rootid was challenged to design into a succinct and engaging online interface for both online.

Our brand strategy team used moodboarding to refine the brand look and feel that focused on how best to communicate with legislators, legal advocates, journalists, researchers and concerned citizens. This branding process included a unique logo and visual language for the report.

The site also showcased an interactive map on the homepage that displayed all of the data points in one interface. It allowed users to hover over jurisdictions and peruse data. If users were interested in a deeper dive into the jurisdiction data, they could link to a detail page about that jurisdiction.

The online report was showcased in major media outlets such as the New York Times, Washington Post and National Public Radio amongst others.