At an event in Google's New York offices on Tuesday, the company unveiled a new initiative to make its Google Earth geography software a more accessible tool for nonprofit organizations.

"We're now officially launching a program called Google Earth Outreach," said John Hanke, director of Google Earth and Maps. "Google is stepping up and validating this as a bona fide program that will be staffed in our group."

Google Earth Outreach is now live, and several downloadable layers from the program's inaugural partners--the Global Heritage Fund, Earthwatch and Fair Trade Certified--are now available online.