No Magic Bullet in Stevia-masking

By: Jeb Gleason-Allured, Editor

The US and global stevia markets topped $100 million and $500 million in 2009, respectively, and sales of stevia products (including standalone stevia products) may exceed $2 billion by 2011, according to a recent Mintel report, “Stevia and Other Natural Sweeteners.” The report adds that 11% of US survey respondents have already used stevia or purchased foods and beverages that contain the natural sweetener. Since the US Food and Drug Administration’s GRAS recognition of stevia extract rebaudioside A in 2008, flavor houses have launched a flurry of stevia-enhancing/ masking initiatives, particularly in the beverage category.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.