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Data Gathering
We learned in the first post of the series that you need a formal way to define your goals, objectives, and tactics for a given year, and that the tactical and operational metrics are critical to your success at the operational level. We also learned the differences between …

The program team has put together an amazing agenda for the annual ACP-LS conference which will be held October 24-26, 2018 in South San Francisco. The conference theme taps into San Francisco Bay Area digital technology and the successful application to the life science industry. How does it all …

Do you hate gathering metrics? Do use you use the data you compile? In many organizations, gathering data to measure the impact of marketing activity is a slipshod task, if it is done at all. Often times marketing groups present the data in meetings or email reports at the end of every month or year …

Almost half (47%) of the 318 marketers surveyed in September 2017 think that artificial intelligence (AI) is overhyped as a marketing tool. When asked what emotions they felt when they saw or read about AI, 40% responded with “skeptical.”1
I understand why so many marketers might feel this …