WWF

Canadians use about 3.7 times our share of the earth’s available resources each year, and wildlife populations worldwide have declined by 52% over the past 40 years.

We Are All Wildlife is a new campaign from the World Wildlife Foundation designed to showcase the similarities between wildlife and humans. By highlighting the common ground we share with the animal kingdom viewers are able to immediately see how we all share this planet together.

We created six unique typographic lock ups by hand with a brush to help emphasize the human/wild side of the campaign.