Nokia has likened iPhone owners to zombies in a new video advertisement for its Lumia 925 smartphone.

The commercial sees hordes of the undead staggering around a darkened street with the Apple devices in-hand, while the protagonist is equipped with Nokia's flagship phone.

Advertisement - Continue Reading Below

The Lumia 925 is described as a 'new interpretation' of the previously-released Lumia 920, with an innovative PureView 8.7-megapixel camera on board.

Nokia's latest advert also highlights the smartphone's alleged superiority in the camera stakes, ending with the text: "The best pictures in any light. Even without the flash."

The Lumia 925 also includes a new Smart Camera mode, which allows users to take ten pictures at once and edit them with numerous options such as 'Best Shot' and 'Motion Focus'. The feature will be rolled out in an update to all existing Lumia Windows Phone 8 devices.