Refrigeration, Display Cases Drive Berry Freshness

Consumers’ interest in nutritional “super foods” continues to rise, and no food is considered more super than berries. Research shows that consumers prefer fresh berries over frozen, and that they’re willing to pay a premium for this freshness. Sponsored by Hillphoenix.

By Marc Sandofsky | Jul 15, 2014

Consumers’ interest in nutritional “super foods” continues to rise, and no food is considered more super than berries. Research shows that consumers prefer fresh berries over frozen, and that they’re willing to pay a premium for this freshness. As this can only be achieved through proper temperature control, refrigeration systems and display cases can be seen as playing an ever more critical role in the process.