Google Testing Instant Previews On Ads (Here’s What It Looks Like)

Google is testing a new feature that marries its Instant Previews with AdWords. The test gives searchers a chance to see the ad’s landing page without clicking on the ad.

As you can see, all of the ads on the screenshot above — whether above the organic results or in the right column — are showing the small magnifying glass icon for Instant Previews. The preview image itself seems to be work exactly as the feature works in organic search; the search query, “lcd tvs” in this case, is called out and shown in bold on the preview.

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