Do you know how much the average American will spend on mom this May 13th? Well, we must love our moms a lot, because according to a recent survey, gift givers will spend an average of about $140!

With only 11 days until Mother's Day, many consumers are shopping online to assure the perfect gift for mom arrives in time. As an advertiser, you can make sure you're targeting those last-minute shoppers by creating a Mother's Day campaign, with specific keywords, that showcases all the wonderful things you have for moms.

You can always get more retail-specific tips by visiting our Retail Knowledge Center. There you'll find optimization tips and suggestions that will help you create successful ad campaigns for Mother's Day, and all year long!