PORTLAND, OR: Waggener Edstrom Worldwide will provide a preview of its new Social Graph tool at The Social Saloon event tonight at South by Southwest.

The Social Graph tool, which is currently under development, indentifies how target influencers are influenced. The Social Saloon event will also feature the agencies Ripple Effect tool that shows which influencers created the biggest impact when measuring a campaign or event and its Hot Spots in Austin App announced last week.