Blend story and marketing insights to grow your brand

Our boutique consultancy focuses on a story-first approach. We then combine your story with small data, psychographics, and research in your marketing plan or copywriting project.

Blend story and marketing insights to grow your brand

Our boutique consultancy focuses on a story-first approach. We then combine your story with small data, psychographics, and research in your marketing plan or copywriting project.

Professional marketing consultING PACKAGES

Book a confidential marketing consulting package, where we can meet in your city or ours. Receive an analysis, ongoing support, and recommendations. A few months of strategic work with us = long term results.

the marketing map™CUSTOMIZED marketing plan

For companies over 2 years old, our flagship proprietary marketing plan model helps your team sustain growth through strategy and focus. Find out why the Marketing Map has been called "a best-kept secret."

revenue-generating stories that capture attention

For small businesses, copywriting is often the biggest bottleneck. We offer professional copywriting services. You'll feel proud of your brand story, confident about your message while networking, and enjoy consistent content with our help.

Give Us Your Vision, We'll Give You The Plan.

Give Us Your Vision, We'll Give You The Plan.

Bright Planning is a national marketing consultancy based in Asheville, North Carolina. We specialize in marketing and communications planning for natural, ethical, organic products and positive impact professional services. Our team has over a decade's worth of intense marketing experience, ranging from start-ups to multi-million-dollar corporations and global brands. At Bright Planning, we focus on scaling innovative small businesses (under 20 employees or $15 million in annual revenue) that are U.S.-based but may have global market share.

Directed by strategist Catherine Campbell, we consider ourselves to be marketing campaign architects. Our strategies, guidance, and story development help clients market better so they can focus on making the world a better place.

Strong marketing strategy takes trends into consideration and stays ahead of them. You don’t need to avoid e-books as a marketing strategy just because they're popular. You just need to do something different. In this case, there are two ways to do something different than your competitors: share content that’s actually useful, and do it for free.

Whether you are providing useful content, making your target market consider improvement to their lives (or even greater, society or the planet as a whole), or inspiring them by showing the potential your products or services serve, this connection between your business and the consumer is vital. Storytelling offers the most innovative, flexible, and successful way to quickly make that connection.

Has your marketing strategy ever been so good you could taste it? Or smell it? Well, seeing is believing, and believe it or not, with some businesses, this can actually be the case through sensory marketing. Do you run a company that could benefit from the wonders of sensory marketing?