2014 SMILES FOR LIFE CAMPAIGN SEEKS TO RAISE RECORD AMOUNT OF MONEY FOR CHILDREN’S CHARITIES

Help improve a child’s life by having your teeth whitened. Sound easy? That’s because it is. The 16th annual Smiles For Life Campaign begins March 1, which means dental patients nationwide can brighten a child’s future just by visiting their local Crown Council dentist. The campaign runs from March 1 until June 30, and 100% of the proceeds from teeth whitening procedures are donated to worthy children’s charities, both locally and around the world. As an additional incentive, each tooth whitening patient enjoys their smile brightening procedure at a discounted rate. Patients love the unique opportunity to improve the lives of children in need while also enhancing their own smile.

Since its creation, the Crown Council’s Smiles For Life Campaign has raised over $33 million for seriously ill, disabled and disadvantaged kids. Donations from last year alone totaled $1.5 million. Smiles For Life is gearing up to break new records and hopes to reach the $35 million mark for total collections during this year’s drive.

This year also marks an exciting new partnership with Ultradent Products, Inc., that will donate 100% of the whitening materials for this campaign. Ultradent’s wide range of Opalescence whitening products and their reputation as “the tooth whitening company” makes them an ideal fit for this campaign.

“Smiles For Life allows a person to help children in need by doing something that benefits them as well,” explains Greg Anderson, director of the Crown Council. “Our doctors donate their time and expertise, while Ultradent generously provides all Opalescence whitening products. You receive a brighter smile, and, best of all, provide children with a brighter future.”

This is a wonderful and easy way for members of the community to help make a real difference in a child’s life. Many local Crown Council dentists offer gift certificates for teeth whitening, making it easier than ever to give the gift of a new smile to friends and loved ones, while also giving hope to children in need.

Half of the donations raised by Crown Council dentists are given to their preferred local children’s charity, with the balance going to the Smiles For Life Foundation for distribution among approved charities throughout the world. Stay tuned to see how much Smiles For Life is able to raise this year. Better yet, participate!

For more information on the campaign, please visit: http://smilesforlife.org/.

About The Crown Council:
The Crown Council is an alliance of driven, dedicated dentists who are committed to excellence in their practice, improving their patients’ oral health and bettering the communities around them. By creating the Smiles For Life Foundation in 1998, the Crown Council has been able to provide a way for dentists to serve others through charitable work. Information about the Crown Council is available at: http://crowncouncil.com/.

Crown Council Contact:

For all media or general inquiries, email success@crowncouncil.com or call (800) 276-9658.