Author: Robert TaylorPublisher: Kogan Page PublishersISBN: 0749474734Format: PDF, MobiDownload Now
Any individual preparing for an interview with the media, however practiced or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Never has media training been more relevant, or more in demand. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion to help the reader prepare for that occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip and other notable figures, this book presents the author's methodology which has been proven across the spectrum of industry sectors both nationally and internationally. This book is written for those who speak on behalf of commercial companies, public services, charities or NGOs, or as a subject expert. No PR executive, press officer or communications professional can afford to be without a copy for briefing clients prior to an interview. The book is also supported by online resources, including web links for each chapter to relevant media interviews and high-profile news stories.

Author: Derrick KinneyPublisher: John Wiley & SonsISBN: 9780471482567Format: PDF, MobiDownload Now
Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be requiredreading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America,Inc. "Marketing is the lifeblood of any practice. The media is the mosteffective and cost-efficient way to market. Unfortunately, mostpractitioners only dream of media attention. No more-Derrick Kinneydelivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step processto multiply your results and dramatically increase your exposureand name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, CreateYour Own Future "Kinney offers an easy and effective 'how-to' approach forfinancial producers to gain recognition and credibility by becomingmedia sources. If you want to take your business to the next level,this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that everyadvisor can use to help grow their business and attract moreprofitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for FinancialPlanning

Author: Iain GoldreinPublisher: Bloomsbury PublishingISBN: 1847319289Format: PDF, DocsDownload Now
A string of high profile law suits has drawn attention to a rapidly developing and controversial branch of media law – the use of privacy injunctions to restrain publication of information relating to the private lives of individuals. The purpose of this book is to set out the law relating to privacy injunctions, and best practice in relation to seeking or opposing this form of relief. Such best practice is targeted not just at litigators. This book is aimed also at journalists who are the watchdogs of the freedoms of our society, and other organs of the media. The text is broken down into easily manageable sections, with numerous check-lists and quality control protocols. Applications in the Queen's Bench Division (including personal injury), Family Division (including the President's "Media guidance†? and "Reporting Restriction Orders†?) and "harassment†? are covered, together with a "journalists' check-list†?. The book reflects the agenda (included in the foreword to the book) set by Lord Neuberger's Report of 2011 ("Report of the Committee on Super-Injunctions†?).