Mobilicity has marked the launch of its handset recycling program with a lucrative new way for customers of other carriers to upgrade their mobile phones and switch onto Mobilicity’s affordable, unlimited talk, text and data network. Wireless consumers will receive a $100 trade-in credit when they switch to Mobilicity andrecycle their previously used handsets through Mobilicity’s recycling program.

“We’re giving the 78% of Canadians who don’t recycle their mobile devices 101 green reasons to switch to Mobilicity,” said Chief Customer Officer Anthony Booth. “Not only will we recycle your old handset in an environmentally responsible manner but we’ll give you a $100 credit for bringing your number and old device to Mobilicity. It’s a win-win.”

Mobilicity’s trade-in credit is available at Mobilicity stores across Canada to new customers who transfer their number to Mobilicity from another mobile provider for a limited time. To receive the $100 trade-in credit, customers must switch their number to Mobilicity and bring in their used handset (must power-on). New customers who switch their numbers over to Mobilicity without recycling handsets will receive a $50 credit.