Tuesday, June 24, 2008

Hopefully you caught the dothetest ad for Transport for London when it was doing trhe viral rounds. If not, check it now – brilliant, brilliant work. Created by WCRS, the video resulted in over 5 million views online in the space of one month.

Now I’m also happy to say, it’s won a Gold Lion at last week’s Cannes Lions Advertising Festival.

Congratulations to everyone involved.

1 comment:

You are right that is a interesting bit of work. If you are playing the game and do what you are told 'watch the ball' you are not accepting information that doesn't relate. Anyway, so are you going over to London for Revolution's showcase spotlighting new digital channels on the 1st of July 2008. They are offering a special feature: To guarantee you leaving the conference with expertise that you can apply.

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Digitology is primarily a dissection of digital culture. Here you'll find everything from the latest digital marketing news to information on new and innovative digital products. Although based in Dublin, the blog draws on the entire cyber collective, with insights into both domestic and international developments. However, you may also find posts on some of the other things I love in life like food, art, events etc.

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Please note that all opinions, views, ideas, and congratulations and criticisms, expressed in this blog, are my own and no one elses. They do not in any way reflect the opinions or views of my employer. If you have any issue with what I say or write, please feel free to contact me personally (christianhughes [at] gmail.com) and I will be more then happy to discuss the merit of those comments.