Posts Tagged ‘live chat’

They’re hardly new, but the power of live web chats for connecting with audiences, driving interaction and pulling in traffic should make them a staple for any digital newsroom. Best of all, with CoverItLive they are incredibly easy to set up – just log on to their site, register for a free account and place the embed code they provide on a blank custom page… You even get a chance to practice with the tool before going live.

At the Sunderland Echo we’ve used live text chats before to cover the Budget, for instance – with limited success in terms of participation. Near the climax of the 2008/09 football season we took the plunge with a footy chat, despite uncorroborated tales of dead air during similar offerings from rival titles in the north ea