Articles

The number one question I get asked is "How do I implement Google Analytics Enhanced Ecommerce?". This article covers the two methods of implementation and which you should choose. The two methods of implementing Enhanced Ecommerce The first stumbling block people trip over when getting Enhanced Ecommerce on their website. There…

Today I wanted to show you a quick way to inspect the data layer of any website, without needing any technical know-how. This is useful when you want to ensure that the data layer is implemented to your specifications or just want to be nosey and see how other people have…

Being able to personalise content on a website for a particular user makes perfect sense. It can keep someone engaged with your website and make them more loyal. There is a misconception in the digital marketing community that you have to invest in expensive marketing technology in order to perform…

I want to share with you the default, but powerful data layer template I get all my clients to implement when I start working with them. If you've read my introduction to data layers then you'll know that I feel they are one of the most valuable assets a digital…

If you are struggling to get your head around the concept of a data layer, or keep hearing the term being thrown around but have no idea what it is, then this article is for you. The concept of a data layer is becoming more important for digital marketing, and…