Hulu pursing pay-TV partners

Where Netflix treads, its competitors are soon to follow. According to a new report out from The Wall Street Journal, Hulu is in talks with pay-TV providers to offer the service via their bundled packages.

But will cable, telecom and satellite providers team up with the competition? Both Netflix and Hulu are pursuing the partnerships that would allow pay-TV subscribers the ability to access the streaming services via their cable box. Both subscription services offer similar content, but without the ads. Pay-TV's advantage is that it offers programming first. Would both businesses thrive in a partnership or would Netflix and Hulu eventually edge out their partners if consumers learned to embrace delayed viewing?

Currently, Netflix has partnerships with pay-TV providers in Europe but has yet to strike any deals stateside, although talks are rumored to be happening. According to the Wall Street Journal's report, Hulu is in active conversations with Time Warner Cable, Comcast, AT&T, Cox Communications and Verizon.