The need for F1 to improve the show has been in motion for long; some success has been recorded, for example the 2016’s controversial revamped qualifying format and subsequent U-turn.

Tost strongly believes some similar initiatives should be included into the Sunday schedules to increase interest in F1 and attract a wider audience.

He noted:

“We must improve the show itself, we must bring in the young peoples’ interest, for example with E-games. Why not have Sunday morning an eGame with a big broadcast where people worldwide are involved to increase the interest? The eGame would work simply in that there’s a game and companies would be involved in eGames and say look.”

He went further to say that the events held in Abu Dhabi featured exhibitions from several countries and it brought more diversity to the sport. He believed that not a lot of young people were interested in the sport and other ways can be used to bring them to formula 1.

The team principal said promoters should also do a better job, getting the message out that the country is hosting an F1 race.

“Promotion must start earlier, maybe three or four months before a race, with some drivers coming for autograph sessions and show runs,” Tost said. He agreed that promoters have a big role to play in drawing the interest of people.

Tost used Austin’s Taylor Swift concert for as good promotion blueprint. He commended the promoters of the event alongside the organizer saying they did a fantastic job seeing as most of the massive crowd was present for the concert and then were informed that there was a Formula 1 race to see.