Graphic Design

Tequila Pillar

The brief was to create artwork that would help direct people in locating tequilas in store. The pattern used to cover the pillar draws inspiration from Mexican styled tiles (Tequila being a Mexican alcoholic beverage).

This was done for Arrivals in Melbourne Duty Free.

Perth Lightboxes and Flyers

Perth Promotional Flyers

The flyers were created to hand out to passengers in Departures in Perth. Depending on the occastion, they were used to create awareness of store openings, promotion of the RED app and to provide directions.

Perth Street Market and Collection store flyer - Front

Flyer to promote the opening of Perth Street Market and the Collection store.

Perth Street Market and Collection store flyer - Back

Flyer to promote the opening of Perth Street Market and the Collection store. The back of the flyer is also promoting the RED app.

Perth Street Market

The brief was to create a logo for a new shop opening at Perth Duty Free, as part of the refurbishment. The store name ‘Perth Street Market’ was decided upon by key stakeholders.

Initial concepts of the logo drew upon Perth specifically, with the outline of the skyline and state, respectively.

The final logo ended up quite simple after consultation, with 2 variations created - one for the store front and one for use on bags and uniforms.

Mock up of final logo

Final implementation

Australian Crafted Spirits - Perth Duty Free

The brief was to create new artwork for ‘Australian Crafted Spirits’ for the Perth Duty Free stores.

I had a different concept used in the Melbourne Duty Free stores, but they wanted something new for the opening of the Perth stores.

The style of the artwork they were after was similar to that of Hendrick’s Gin, which I used as one source of inspiration. It is slightly quirky with the pocket watches hanging down, but it is a lot more restrained and refined to suit the business.

A large wall graphic, covering 2 walls was created and was based on the final concept I created for the light box.

One concept for Australian Crafted Spirits light box

Final concept for Australian Crafted Spirits light box

Large wall graphic

Large wall graphic - Other side of wall

Large wall graphic (without fixtures)

Father's Day

With this brief, I was asked to create artwork from scratch, to remind people that Father's Day was quickly approaching. The concept features gifts that dads may like from various categories such as technology and fragrances. The glasses, hat and tie all relate to items that dads wear and the colours used are masculine.

Australian Crafted Spirits

The brief was to create artwork for a gondola in departures featuring Australian Crafted Spirits - brands such as Ink Gin, 23rd Street and Four Pillars. The inspiration behind the design draws from the machines used in distilleries. The style of the design was to be ‘crafty’ to match the nature of the spirits. The same design was used on a cake stand in the Satellite store and a flexface in the Arrivals store.

Lightbox - Transparency

Header

Arrivals Flexface

Implementation of artwork - Header and Light Box

Implementation of artwork - Close up of header

Implementation of artwork - Arrivals Flexface

Korean Facial Masks

The brief was to create artwork for a lightbox gondola in the Departures duty free store. It was to advertise the Korean Facial Masks that they were selling. I created a transparency for the light box, as well as a floor decal, top headers and bottom vinyl decals.

The idea behind the artwork was the ingredients that some of the masks contain such as orange and coconut water. The hexagons represents the idea of molecules.

Lightbox - Transparency

Header

Floor Decal

Gift Voucher Redesign

I was asked to redesign the current gift vouchers, as the ones they were handing out still had the old branding and looked rather tacky, with parts of the voucher covered by white out.

I decided to keep it simple and streamlined, and on brand with Dufry, hence the use of the colour red. Bright colours were used in the corner to distinguish between the dollar values. The colours used were associated with the colour of bank notes (with the exception of $25).

I reduced the size of some elements, like the barcode, as they were given a lot of unnecessary space and made other elements, like the dollar value, larger so it was more noticeable.

New $50 gift voucher (front)

Old $50 gift voucher (front)

New $25 gift voucher (front)

Old $25 gift voucher (front)

New $10 gift voucher (front)

Old $10 gift voucher (front)

New Terms and Conditions (back)

Old Terms and Conditions (Back)

Tour Group Voucher Redesign

The brief was to redesign the existing Tour Group vouchers. The old design featured the old logo and green colour.

Changes that were made to the voucher were the discount (5% to 3%), the logo (from F1rst Tax and Duty Free to Dufry) and colour (green to red).

The overall design was aimed towards Chinese customers as they are the predominant users of the voucher. There was a focus on including Chinese text with minimal English, to make it easier for them to understand.

Previous Tour Group Voucher Design - English

Previous Tour Group Voucher Design - Chinese

Website & Newsletter Banners

Newsletter Banner (AFL themed)

Local product website banner

(Not yet active on website)

GP3 Homepage Web Banner

Discover a World of Gifts

The theme behind this campaign is "Discover a World of Gifts". The artwork has been designed for the Christmas period. This campaign was global, meaning that the artwork supplied by the global team, had to be localised for Melbourne.

The theme was used for promotions for liquor, wine, perfume & cosmetics and confectionery, occurring between October - December.

Golden Week

Golden Week ran from October 1st - October 7th. It is an annual 7 day national holiday for the people in China. This period is quite a busy time at the airport as there is an influx of travelers arriving from China.

To highlight products that would appeal to the Chinese passengers as they were arriving or departing, we had various tables and cake stands around the duty free stores.

The artwork was supplied by the global team. Since they did not include artwork for floor decals or light boxes, I had to use various elements from what they supplied and create the floor decal and lightbox artwork from scratch.

Lightbox, Floor Decal and Ticket

Lightbox and Ticket

Ticket and Shelf Talker

Too Good To Miss

The theme behind this campaign is "Too Good To Miss". The artwork features powder bursts. This campaign was global, meaning that the artwork supplied by the global team, had to be localised for Melbourne.

The theme was used for promotions for liquor, wine, perfume & cosmetics and confectionery, occurring between July - September.

This was done for Melbourne Duty Free (Dufry Australia - Melbourne)

Ink Gin

The brief was to create a floor decal for a new product that had come in to the duty free stores. The product was Ink Gin, a gin created by an Australian distillery, Husk Distillers.

The floral elements and the logo used in the design were supplied by the brand themselves. The colour chosen for the artwork reflected the colour of the gin.

In addition to the floor decal, footsteps in an “ink" style were created to create interest in the product and a sense of direction.

These footprints were also used with the ‘Australian Crafted Spirits’ artwork in the Departures and Satellite store.

Floor Decal

'Ink' style footprints

Implementation of artwork - Floor Decal (Arrivals store)

Mother's Day

The brief was to create artwork along the theme of ‘Mother's Day’ for the category of Wine and Champagne. The design had to reflect Mother's Day without directly referring to it, as it was to be displayed for the rest of the promotional quarter (April - June)

Make It Yours

The theme behind this campaign is "Make It Yours". The artwork features origami and cranes, which were also placed around the stores to tie back in with the campaign. This campaign was global, meaning that the artwork supplied by the global team, had to be localised for Melbourne.

The theme was used for promotions for liquor, wine, perfume & cosmetics and confectionery, occurring between April - June.

This was done for Melbourne Duty Free (Dufry Australia - Melbourne)

Perfume and Cosmetics - Point of Sale and Floor Decal

Wine End Caps

Wine Lightbox

Departures - Entrance Pillar

Perfume - Lightbox

Best of Victoria Cake Stand - Lightbox and Floor Decal

Confectionery - Lightbox on gondola

Winning Deals

With the Melbourne Grand Prix approaching, the promotional artwork displayed in the duty free stores were quickly changed over from Chinese New Year to 'Winning Deals'.

'Winning Deals' had the feel of the Grand Prix and Formula One, without being directly associated with it. Point of Sale collateral and an Instagram post was created for this campaign.

Chinese New Year - Year of the Dog

For Chinese New Year celebrations, I was asked to create vouchers to be placed inside red envelopes. The red envelopes were handed out in the Departures duty free store by the God of Wealth, for a week during the Chinese New Year period. The vouchers contained promotions that the customer could redeem instore.

As well as the vouchers, in store collateral and a social media post were created. This campaign was global, meaning that the artwork supplied by the global team for the in store collateral, had to be localised for Melbourne.

Promotions occurring during the Chinese New Year period were placed on pillars along the arrivals duty free store

Arrivals pillars

Promotions occurring during the Chinese New Year period were placed on pillars along the arrivals duty free store

Arrivals pillars

Promotions occurring during the Chinese New Year period were placed on pillars along the arrivals duty free store

Expressions in Ink

The brief was to create an algorithm or multiple algorithms that generate a visual form that varies each time it executes. The code had to incorporate variables, loops, conditional structures and function classes. The outputs selected were then used to create an A2 poster.

Visual outputs

Visual outputs

Visual outputs

Visual outputs

A2 poster with the various outputs

Directions in Use

The brief was to redesign a package for a product using experimental approaches to layout, construction and communication. The items selected were those that the typographic approach and the relationship with the product was poorly executed or mundane. The packaging given was for Aurora tea.

Side view of packaging

Front view of packaging

Birds eye view of packaging

Flatplan of packaging

Information Design

Information design is about preparing information so that it can be accessed effectively. When data is complex, visual representation can assist in revealing its significance.The brief for part 1 was to create a poster or a series of posters on a topic of your choice and find the information you wish to represent on it. The aim of the brief was to display and present complex information in an accessible and effective way.

Part 2 was an extension to part 1, where an accompanying piece could be included to help with understanding the information on the poster. A mockup of the poster in the context it was created for and images which could be used online to promote or sell the product were required for submission.

Information poster

Close up of information

Closeup of 'Symptoms' information

Closeup of the 'By the Numbers' information

Mockup of information cards

Mockup of poster in a classroom

Mockup of poster in an pediatrics room

Digital Publication

The brief was to create a digital version of our publication from the Publication Design brief. It required using the Digital Publishing Suite in Indesign. Interactive elements were used to add depth to the reading experience. This included fades, transitions and scrolling. These can enhance or affect the way the reader consumes the content.

Cover of digital publication

Fade in to introduction

'Interesting fact' scrolling frame

Layout of the 'Maps' section page

'Maps' layout

Publication Design

The brief was to create a publication that consists of at least 5000 words and could be any size and on any subject of your choice. The publication is A5 size, so it is still small enough and convenient to carry, and consists of reviews about the foods of New York City, hence the name of the publication ‘Concrete Jungle’.

(Acknowledgement: Pictures from Flickr and other websites)

Concrete Jungle publication cover

Burger Joints section page

A page in the TV and Movies section

Pages from the Oriental section

A page in the Burger Joints section

2014 ISTD Typography Assessment

The brief was to select one of the five ISTD (International Society of Typographic Designers) projects to complete. In this case, it was the brief ‘Everything About One Thing’. This project involved creating a book, magazine or digital presence about one thing. This could be anything as long as you discover every known fact about just that one thing. The brief also suggest that the information found should be ordered in some way whether that be as a chronology. timeline or alphabetical listing. The ‘one thing’ I chose was the date May 1, which is also my birthday.

May 1 publication cover

First page of the publication

May 1 1931 page

Closeup of May 1 1931 page

May 1 1956 page

Closeup of May 1 1956 page

Annual Report

An annual report is a legal document that showcases a company’s financial performances and standing to an interested public, primarily shareholders. They are also an important marketing tool. The brief is to produce a printed and bound annual report that also includes infographics and financial data. The annual report is for a toy company called bloc.

Cover of 'bloc' annual report

Contents page

'Mission and Vision statement' page

'Product Range' page

'History of bloc' page

Paper Architecture Part 1

The brief was to create a graphic interpretation in the form of a publication for one of the entries submitted into the 2014 Victorian Architecture Awards. The building chosen was the Prahran Hotel. The interpretation of the building was in the form of patterns, that were created using elements from the interior and exterior of the Prahran Hotel.

Prahran Hotel publication

An example of a pattern page in the publication with an information booklet

Close up of information booklet

Accompanying set of postcards

Publication and a selection of postcards

Paper Architecture Part 2

The brief was to create an exhibition identity and the application it was being applied to. The exhibition identity took the idea of ‘paper’ and the initials of the exhibition ‘Paper Architecture’, and applied it onto a series of posters.

A poster in a series of 3

Close up of poster

A poster in a series of 3

Close up of poster

A poster in a series of 3

Close up of poster

Series of 3 posters

Bike Shop

The brief was to create a brand identity for Peleton, an innovative bicycle and advocacy business, operated by the community for the community. Their aims are to encourage more bicycle use (through environmental and social facts) and to get people buying cycling products or get their bicycle serviced from them. The brand identity was then applied to a Point-Of-Sale poster, a set of 3 postcards and then used in a guerilla campaign, which in this case was handing out environmental bags with the Peleton identity.

Point of Sale poster

Set of 3 postcards

Back of postcards with environmental and social facts

Environmental bag that was part of the guerilla campaign

Environmental bag and set of 3 postcards

Melbourne Guide

The brief was to design a guide and write reviews for specific places around Melbourne. This guide focused on the hidden 'gems' in Melbourne - places people would not usually go to because it is hidden away from the main streets. A vector map was required to highlight the location of each venue and photographs have to be taken for each venue.

Cover of Hidden Gems in Melbourne

Foreword page

Art and design page

Close up of the Art and design page

Map included with the guide

Guide and map

From Little Things, Big Things Grow

Melbourne prides itself on being an event city. The promotional aspect that accompanies most of these events usually involves a poster. This brief involved creating a ‘big printed thing’ and an accompanying small item that engages with the larger item for an event in Melbourne. In this case, the event was for the Dior and Yamamoto: The New Look exhibition at the NGV. The A2 poster for the exhibition was accompanied with tags, that had the details of the exhibition, which was then attached to pieces of fabric.

Exhibition poster

Close up of dress

Flower pattern

Close up of flower pattern

Accompanying exhibition tags

Mark of Life

Marking one’s body has been around for a very long time over a wide variety of cultures. A tattoo of course, is a permanent mark, a mark for life. The brief was to create a tattoo or ‘mark’, that personifies myself and my beliefs. The mark created was a rooster, which was my chinese zodiac sign. The mark was then used to create 2 publications - one explaining the story of the mark and the other explaining the mark to the audience intended, which was people with siblings.

Covers of publications

Origins publication cover

Preface of Origins publication

First page of Origins publication

Page in Origins publication

Preface of Bloodlines publication

First page of Bloodlines publication

Page in Bloodlines publication

Page in the Bloodlines publication

Magazine Design

The brief was to display an understanding of the technical aspects in the creative design and layout of a magazine, and the preparation of files for print. This print magazine looked at interior decorating and was named al’ure, after a term used in architecture.

Front cover

Layout of pages

Contents page

Layout of light article

Layout of artwork article

Booklet Design

The brief was an extension of the Magazine Design brief. The aim of the booklet is to take an aspect from the magazine, in this case, patterns (coming from the idea of wallpapers) and create an insert that can be placed in the magazine.

Booklet cover

First page of booklet

Animal pattern page

Close up of animal pattern page

Floral pattern page

Wine Labels

Wine labels can attract or dissuade a buyer from purchasing a particular bottle of wine. The brief was to design a series of wine labels for Chardonnay, Pinot Noir and Rosé for an existing Australian winery. The Australian winery chosen was Jacob’s Creek.

Mock up of wine labels

Chardonnay labels

Pinot Noir labels

Rosé labels

Death to Vector

The brief involved creating a two dimensional work in the format of a poster, brochure, booklet, concertina fold etc. that relied on being made using handmade technologies. The concept of the design is to be drawn from the idea of "information". The information being shown in the work was the Chinese zodiac, in the form of small flash cards. It was aimed towards small children.

Packaging of cards

Packaging and cards

12 flash cards of the Chinese Zodiac

Close up of cards

Reverse of cards

Close up of reverse of cards

Micro Site

The brief was to decide on a subject matter and explore three themes within that subject, and then design and layout a website interface in Photoshop that was appropriate to the subject, which was French Desserts. Once the interface was designed, the same interface had to be used to design two more themes within the subject matter. The whole aim of the brief was to develop an understanding of the basic structure of HTML5 and the use of Cascading Styles Sheets (CSS) to build and style an interface within Dreamweaver.