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Conversion Rate

Metrics description: The conversion ratio is the percentage expression of a participation of completed deals on number of visits. In this case, visits from PPC systems.

Metrics calculation: Conversion rate = Number of conversions/number of visits from Pay Per Systems

Metrics source: Google AdWords

Downloads frequency: Every day between 00-06h

Practical use:The conversion rate is the determining metric of how many customers took a look to your store and then created the order after the Pay Per Click campaign. In case you have a conversion rate of 2%, it means that out of hundred people who clicked on your Pay Per Click advertising, only two people purchased. The other 98 people did not purchase and left your shop.