Are you looking for someone to help you grow your business
easily, cost-effectively and without taking years? Then BSU is the
choice for you.

2 Small Biz Forward

http://smallbizforward.com

March 2014

Issue 21, No.

Are you happy with where
you’re at in your business? Do
you feel like there should be
more waiting out there for you?
Too often we sit around waiting
for something big to happen…a
million-dollar customer, 10 new
clients, a big new contract for a
year’s work…whatever your
dream might be. But how often
does something like that
happen? Deep down, you know
that it takes more than just

events where you surround
yourself with people who have
similar goals, but who think
completely differently than you
do. When you do this, you’re
much more likely to come up with
ideas and potentials that will
work. The most important part
of all this, however, is to stay
positive and not give up.

dreaming something to make it
happen. It requires work and
devotion to the idea. Being an
entrepreneur is a 24/7
responsibility if you’re going to
grow that company. And, you
know that you’re working for the
long-term. It’s not going to
happen overnight. It’s called
WORK because it is — long,
hard, sometimes dirty, work.
But if you are flexible, realizing
that when you make a mistake
— or if something you’ve tried
isn’t working any longer — you
can try something new, you will
do okay.
One of the tricks of getting
these new concepts to work is
by investing in programs or

3 Small Biz Forward

That’s what this issue is all
about. Being an entrepreneur is
not always easy, but if you’re
passionate about what you do,
and work from the positive-instead of the negative--side,
you can do great things.
Have a GREAT month!
Nancy

With the economy the way it is
these days (yes, I know it’s supposed
to be getting better, but …), many
people have found themselves
needing to find extra income to
support themselves and their
families. People have lost their jobs,
have taken a cut in pay, have found
themselves in foreclosure and much
more. They are desperate to find
ways of generating income. So, what
do they do? They turn to what they
know best and open their own
businesses.
I repeat, they do what they do
best and open their own businesses.
However, I’m betting what they know
best is NOT how to run a business,
but how to make the widget, or
balance the checkbook, or cook a
wonderful meal. Yet, sadly, this is not
the stuff a business is made of. What
a business is made of is marketing,
advertising, customer service,
branding, finance, employee
management, and so on and so forth.
Making that widget is great, but it’s
not going to get people in the door
buying. There’s a whole other world

7 Small Biz Forward

out there that needs to be considered
before you open your door. The
factors which are involved in starting
and running a business are multifaceted; but the number one question
that comes to mind is “Can I
deliver?”
It’s not only about the ability to
run a business, though. Something
I’ve seen a lot of lately is a belief that
when you go into business for
yourself, you become the “boss”. You
set the hours – there’ll be lots of free
time, you only answer to yourself –
no more bosses yelling at you to get
things done, or watching over your
shoulder to see that you do it right.
You can set your own pay check,
giving yourself a raise. But, I’m sorry
to say, that’s just not the case. Many
entrepreneurs have never worked so
hard in their lives. They are up at the
crack of dawn and fall in bed in the
deep, dark hours of the night. Unlike
an employee where you work a
certain number of hours and at the
end of a set time period get a
paycheck, small business people work
and work and work and pray and

hope to get a financial reward
SOMETIME in the FUTURE. A
person who starts his or her own
business needs to be aware that they
are going to work very, very hard
without seeing any sort of income for
quite awhile.
I often run into people who, once
they’ve started that business, think
that if they open the doors, others
will come. Recently, I moved my
business into a great new space, full
of potential. I was so excited and just
KNEW that it would soon be filled
with small business people, excited

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about creating new ideas and energies. But, so far, I’ve
only had a handful of visitors, with promises of more to
come down the pike. It takes time to build a reputation, to
create a bond with your potential customers, and to show
them they need what it is you’re offering.
A friend of mine, who is quite a successful small
business person, was talking with me the other day and I
asked her how she had gotten to that space. She sells a
product/service in the technology field and it is definitely
one of those areas that people are reluctant to buy until
they know you. She told me that for the first year she
never focused on her sales. Instead, she spent her time
writing blog posts, and newspaper articles, press releases
and showing up in chat groups on Facebook and LinkedIn
– she was showing herself as the specialist that she is. She
didn’t make a dollar that first year (well, not in any grand
sense of the word). But, after people started to recognize
her name and think of her as someone who they could
trust and rely on to provide them with proper technology,
she started gaining supporters/followers and now she has
a very successful enterprise.
What I’m getting at here folks, is that if you want a
business, not just a hobby, you have to work at it – with
patience and determination. Don’t think that a 9 to 5 job
is where it’s at. Go to networking meetings, get out there
and talk with others in your area, put off that lunch with
your best friend (or yes, even think twice about a family
outing, at least this time). Realize that you should
probably check out the local business Meetups or referral
groups. Don’t think that you know everything there is to
know about running a business: there’s always some new
or different way to think about things, or run business
projects. Get involved in the community. Plan for lots of
HARD WORK and then, maybe, just maybe, down the
road, you’ll have a successful business like my friend.

Passionate about supporting
“mom and pop” businesses,
Nancy is the Chief Everything
Officer of Business Success
Unlimited, an educational
training program and success
mentor for entrepreneurs and
small business owners. She is the author of many short
articles and published pieces in various magazines and
online. An entrepreneur since age 12, she is known for
her knowledge of running small businesses and caring
about the people she works with. http://success4biz.biz is
where she’s found!

8 Small Biz Forward

YBNF Tip:
So Many Ways
to Grow
So many of us who host Facebook Business
pages know that by creating VALUE in our
businesses, we build our success and enjoy
the appreciation and loyalty that our fans give
us. To create value in our business (as well as
on our Facebook Business Pages) we need to
be UNIQUE, be ourselves and set ourselves
and our businesses apart from other
businesses in our industry.

By always striving for EXCELLENCE, by
giving our best in every situation, and by
beings ready to learn more and continue to
grow and improve, we plot our own course
for success and reap the rewards of helping
other people in the process.
https://www.facebook.com/notes/yourbusiness-needs-fans/ybnf-tip-so-manyways-to-grow/451792358170795

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“Entrepreneurs
gotta have a
vision”

BEING
CONNECTIVE—
The Gottas to Get You
There by Gail M. Turluck
I used to have a business with a
fellow who said that no one has to do
anything. I have always taken great
exception to that thought, as it's
critical for the driven business owner
to self-define their GOTTAS! You
know, you gotta brush your teeth in the
morning. You gotta have license plates
and car insurance. You gotta check
your email first thing in the morning.
But, what are the important gottas for
the sole entrepreneur to drive business
success?
Entrepreneurs gotta have a vision.
This vision needs to be defined, in a
business plan, a vision board, a movie,
or some other communicable form.

9 Small Biz Forward

The vision has gotta to be revisited
regularly (preferably quarterly, no less
than annually). The daily vision has
gotta be defined, tracked, and
adjusted, too.
Entrepreneurs gotta turn the key
every day. Yep, leap out of bed, get
lookin' your best, carefully define the
daily and special tasks, and seize
opportunity at every turn. And do it
again tomorrow. And again. And
again.
Entrepreneurs gotta be coachable.
It's a good idea to actually have a
coach, but if not, maybe a mastermind
group, a focus group, a special
network, or ongoing education. The

http://smallbizforward.com

drive for personal development and finding the best path
for your business today should make you hungry for
learning, keeping in mind that what's the right coaching or
development program today may prove to be ancient
history by three months from now.
Entrepreneurs gotta
want to be the best. Be
the best at ... whatever
it is that you do! If
you're not the best,
customers will turn
elsewhere to get the
best. This is a trait that
is deep down inside of
you if you have it. It's
that gut thing, you gotta
have that gut thing.
Entrepreneurs gotta
never, never, never ever
give up!! Never. To get
IT, you gotta keep
trying, keep going, no
matter the road blocks,
no matter the surprises,
no matter the broken
promises, no matter what others say. You know IT CAN
BE, you gotta MAKE it be!
Entrepreneurs gotta be skilled at causing others to
help them reach their goal. The viral effect created by this
skill is what will bring the sought after business success.
The network effect, the eventual growth of an employee (or
contractor) team, applying best practices gleaned from
others, customers and more will build upon each other to
grow the business.
Entrepreneurs gotta love what their goal is. Their goal
has gotta be something that brings enjoyment by doing it,
so it is not a chore but a joy that is essential to life. When
this is the case, their work is always front of mind but does
not feel like work. When the self-control and fulfillment is
right, the income flows to the level sought.
Entrepreneurs gotta embrace technology and stay on
top of this ever changing wave. Consider new products but
make sure they are something that fits your goals or
industry effectively. Sometimes old school will be the
better solution. You gotta keep your web page tuned up, as
it is the welcome mat to your business.

know, like and trust. Keeping your reputation shiny will
prove to be a priceless commodity and you gotta carefully,
thoughtfully and aggressively grow and protect this
business strength.
Entrepreneurs gotta be organized. Use the obvious
grouping choices â&#x20AC;&#x201C; alphabetize,
color-code, season, size â&#x20AC;&#x201C; find ways
to lump things logically together
and develop systems to handle
similar tasks so they are handled
smartly and can be replicated many
times over. It is worth spending a
day to organize your work space
than to be in chaos for three
months digging through everything
every time due to disorganization.
Get help for this if you know it is
not a strength. You gotta be
organized!
Entrepreneurs gotta stay fresh.
When the business is new and
small it may be difficult to take a
month off, but a three day weekend
with no technology away from
home will relax and refresh. This
freshened owner comes back ready to tackle more and with
renewed vigor. You gotta take some time off. Really.
Regularly. At least twice a year.
I still take great exception with my former business
partner. The successful entrepreneur has gotta listen to,
follow and apply those gut feelings and planned tasks to
stay on top and grow their business.

Gail M. Turluck is the President of Connective
Marketing of Richland, Michigan. Connective
Marketing offers communications services
including writing, e-newsletters, newsletters, web
site content, editing, proofreading; Send Out
Cards; the Body by Vi 90 Day Fitness Challenge;
and more. She may be contacted at gail@connectivemarketingllc.com or
by visiting www.connectivemarketingllc.com.

Entrepreneurs gotta be honest. The other guy may be
crooked as all get-out and you can cut the relationship and
your losses. Who do customers turn to? Those whom they

10 Small Biz Forward

http://smallbizforward.com

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11 Small Biz Forward

http://smallbizforward.com

Here’s the Only Thing That Really Matters for
Your Target Audience
Over the last two months we’ve identified and
communicated your purpose statement so you can
connect more deeply with prospective customers. We’ve
also gained laser-like focus on your target viewer, so you
can both broaden your prospect pool and engage them
more fully.
All of this is useless if you can’t answer this one
question: “so what?”.
Why This Is the Only Question That Matters
Your prospects only really care about one thing: the
result you will attain for them if they hire you.
They don’t care if you’re a web designer or a
beautician. Or if you’ve spent 100 hours or just 30
seconds targeting your audience.

12 Small Biz Forward

None of this matters if you can’t answer when they
ask “so what?”.
This means when someone asks you what you do,
and you tell them “I’m a social media consultant,” you
just got the answer wrong.
You are not a social media consultant. Social media
consulting is a means. The end is the result you provide,
and it’s the only thing they want to hear from you.
If you answer the question properly, you get to also
talk about how you solve the problem. That’s where you
get to talk about social media. But if you start talking
about how before you’ve established what, you’re going
to lose people.

http://smallbizforward.com

Digging Deeper: What Is a Result?
The result you provide your clients can be one of two
things:

1. The solution to a problem they have, but don’t want
2. Something they want, but don’t yet have
It’s that simple. If you can convey to your prospects
how you will provide them with one of those two things,
you’ll get more clients who will come back to you again
and again, be happier with your service, and spread the
word about how amazing you are. And you’ll spend less
time, energy, and money doing it!

The Difference Between Benefits and Results
If you’ve had any sales training at all, you’ve probably
heard you should not talk about the features of your
products and services, but the benefits. Features focus on
what your services do. Benefits focus on what your
services do for your customers.
That’s a good start, but it doesn’t go far enough.

qualified prospects”; it’s the peace of mind.

Demonstrate Tangible Results That Move Prospects to
Action
The result you provide should always be personal and
tangible. It should meet your prospects at their points of
deep pain, desire, need, and aspiration. You should convey
them in language that activates the senses, and shows how
everything you do leads to this one result.
Next month I’ll show you how to do just that.

Do you want the peace of mind that comes
from knowing how to use the Web to
generate a steady stream of prospects who
will not only become customers, but repeat
buyers who tell all their friends about how
amazing you are? You can do this by
answering four simple questions! Find out
more at http://valentinewebservices.com/free-course

You talk about benefits after you’ve articulated the
result you provide.
Benefits are like the intermediate step between
features and results. Here’s an example, using what
“Alchemist Entrepreneur” Dov Gordon calls the “so
what?” test:

• Feature: I build landing pages that are optimized for
conversion. Ok, so what?

• Benefit: This helps you make sure more of your
website traffic goes into your sales funnel. Ok, so
what?

• Result: That way you
get the peace of mind
that comes from
knowing you have a
steady stream of
qualified prospects
ready to hear more
about how you can
help them.
In this example, the
result is not simply the
“steady stream of

13 Small Biz Forward

http://smallbizforward.com

Keeping Your Business Safe in an
Unsafe World
As I sit here this morning looking over
the news, I read about another school
shooting in Hawaii, see news about the
Russian Consul General and his wife
being stabbed in Sudan, an increase in
paid assassinations in Peru. High threat
alerts ahead of the Winter Olympics in
Sochi, Russia, heightened security
concerns for the World Cup in Brazil as
well. As entrepreneurs we are constantly
on the go.

Ed Becher, (Ret.) US Marine
and Former Chief Instructor,
US Dept. of State,
Uniformed Branch,
Diplomatic Security Service
is the owner of Center for
Protection, Security and
Personal Safety (The
Bodyguard Academy) which
is a provider of training and
resources to keep you, your
staff and clients safe. He can
be contacted at
ed@thebodyguardacademy.c
om or by phone at (269)6513355.

14 Small Biz Forward

One item that really has me
concerned is the ‘Knock Out Game’. Yes
they call it a game. It’s an attempt by
youth to knock unconscious an
unsuspecting person with one punch. The
increase in these attacks has affected not
only large communities, but smaller ones
as well. Race, religion and gender do not
seem to be a factor as to who is chosen,
though in some larger cities, like New
York, people of certain religious or ethnic
backgrounds have been targeted.

In most cases the victim is walking
down the street and either passes by or is
approached by a group of young people. If
they feel the victim is unaware, one
member will attempt to knock out the
victim with a single punch to the head.
While this causes injury in itself, most
victims suffer more significant blunt

trauma from the fall then the punch in
and of itself.
We have all seen images of these
attacks on television news, on social
media sites and may have even heard
about them from friends and family. The
question I am asked is “How can I protect
myself”? And I answer, you must
maintain situational awareness and stay
observant.
As entrepreneurs, we are constantly
on our smart phones with calls, checking
emails or texting clients, partners or
family. But, instead, we should be doing
this: 1) stop texting as we are walking, 2)
take out the ear buds, 3) listen to your
surroundings.
Oh wait, you mean I cannot text and
listen to my music as I walk down the
street? Ummm yup, you have just given
the bad guy the opportunity they are
looking for, you are unaware they are
there; you cannot hear them. However, if
you’re paying attention, you
can catch them off guard
instead. They will make some
outward sign that you have
caught their interest. This
may be movement in your
direction, a verbal warning or
it could be just a gut feeling
that something is about to
happen and not in a good
way.
We need to maintain our situational
awareness, use store windows to observe
the reflections so that you may notice a
single person or a group coming up on
you quickly. If you notice a group and
they cause you alarm, duck into a nearby
store and permit them to pass on. Try to

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maintain distance between you and them â&#x20AC;&#x201C; even a few
steps away as they pass.
Studies have shown that 85% of the population is
right handed, which means any attack from the rear will
be to your right side and any attack from the front most
likely will be to the left side. One of the easiest things to
do to defend against the attack is to raise your hand; left
or right; as if you are combing your hair or answering
your cell phone. This will cause the punch to hit your
hand/arm vice hitting your head and causing injury. This
will also allow you to strike back with your elbow hitting
your attacker with a hard object (your elbow) and
permitting you an opportunity to escape.

Also, keep in mind what you are carrying that may
become a defensive weapon. Keys, water bottle, umbrella
are a few items that
work well. Some of
you are sitting there
scratching your
heads and saying
â&#x20AC;&#x153;water bottle?â&#x20AC;?
Whether that water
bottle is full, half
full or even empty,
it makes a
formidable weapon
to strike an
assailant with. Trying hitting a hard object with full force
with one and you will see the power that you can generate.
Your main objective is to never be the victim and by
maintaining your awareness you can prevent yourself
from becoming one. As business owners and
entrepreneurs will live busy lives with lots going on, but if
we let our personal safety down, it all goes away.

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15 Small Biz Forward

http://smallbizforward.com

Barbara Nicastro is a problem solver, strategist and business executive highly experienced in analysis of complex document
or factual situations. Uses a pragmatic business approach to prevent or resolve issues. Extensive leadership, public speaking, negotiation, media and motivational training experience. You can reach Barb at www.linkedin.com/in/bnicastro

Have You Got the Right Stuff?
Far more people dream of being
their own boss than actually achieve
that goal. If you’re reading this, you
probably fall into the latter category,
but even so, probably wonder if
you’re suited for entrepreneurial
endeavors. In my 25 years of
representing businesses and
owners, I’ve discovered that there
are no absolutes about who can/
can’t or should/shouldn’t start a
business. But I do know that the
people who fare best are those who
possess many of the following
characteristics:
1.

They are careful with their
money but when they do spend
it, do it wisely.

2. They aren’t afraid to take
chances but are even less afraid
to take advice.
3. They are truly passionate about
what they do.
4. They have the ability to put
unique touches to what they

16 Small Biz Forward

provide or to portray their
service or product as more
desirable.
5.

They truly do like people and
also like helping people succeed
in what THEY do.

6. They are ethical, and make sure
that they know what they can
legally do or not do and abide by
those principles.
7.

They forgive mistakes,
particularly their own, without
wasting too much time looking
backward.

8. They are careful about whom
they share their business with
and whom they bring in as
investors.

team of advisors, e.g., attorney,
accountant, banker, insurance
person, IT and use them to do
what they do best.
12. They don’t get themselves tied
up with problems because they
didn’t take the time to comply
with local/state/federal laws
and regulations.
13. They hire wisely and treat their
employees with respect.
14. They treat their customers like
family . . .when they love their
family!
15. They never forget where they
came from and help others
achieve their goals as well.

9. They give back to the
community because it matters.
10. They know how to take the time
to think about what they really
want.
11. They seek out a compatible

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People are
typically
drawn to
successful
people. Do what
For more information
the prosperous
about the Four Flags
do, right? Some
Area Chamber of
call prosperity
Commerce and Niles
luck, a blessing,
or serendipity. I
Michigan, visit
call it
www.nilesmi.com or
intention. Our
call (269)683intentions in life
3720. It is our
and our business
pleasure to serve
endeavors are
this great
what get us
community!
where we
ultimately want
to be; but are we unintentionally
sabotaging our hopes and dreams of a
better business?

17 Small Biz Forward

People can spend countless hours
creating plans to make their dream
business a reality, find the capital to
fund it, and devote tireless days and
nights preparing, promoting and
posturing for the success they've only
dreamed about, to find that running a
successful business can be much
harder, and draining than
anticipated. How does one keep the
momentum, and continue to devote
110% into something that is unlikely to
turn an actual profit in the first two
years?

manifests
whether we are aware of it or not.
Yes, bad things happen that are
not "intended". It is how we react or
respond to these situations that will
fundamentally determine our
success. Sometimes, we're spot on the
money and manifest with ease, but in
the times of difficulty, we must reflect
on our thoughts, and bring them back
to a place of positive intention.

I believe our time here is meant to
be magical, even in our darkest
hours. We just have to be willing to
Intention. Turning every action to
see our way into the light. Discover
be intentional, purposeful, designated,
what we love to do, and pursue it with
and willful. Investing time, over
haste. Reflect on the true intentions of
spending time. Actions over
our actions and the right path will be
indecision. Choosing courage past
revealed.
fear. Facing adversity and setbacks
with poise and positivity. Energy

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18 Small Biz Forward

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I still remember the day when a mortgage broker looked at our
financials and said, “You guys are throwing your money away! You
need to buy a home; the benefits are everlasting.” At that time we
were renting and our landlord had given us notice that she was
returning to live in her home. It was time for us to move. In all
honesty, the reason we had not bought a home before was because
we were intimidated and thought we couldn’t own a home.
However, with the help of a great lender, we found out differently.
I had a blast looking at homes. It was fun dreaming about what
we could have, how we would make our house a home, yet it was
scary thinking about the risk of
committing thirty-years to a
house payment – and what if the
house had unseen issues? The
best part about buying our first
home was the process. It went
smooth. We found a home we
love and we are now on the
homestretch of our mortgage;
we have never looked back.
That is what I like about
working with folks who are
looking to buy their first home
or are looking for their next home. It’s about creating a vision and
helping them fulfill that vision. Putting $600-$1500 into living
accommodations should go towards something of value to the person
dishing out the bucks, not someone else’s investment!
When I decided to become a licensed realtor, I wanted to create
that same zone of comfort we experienced when we bought our first
home. We had a great coach that we trusted. He was knowledgeable,
patient, and guided us through the process.
As co-owners of Welcome Home Michiana, my daughter, Nikki
Bush and I strive to create that same feeling – to help educate the
buyer through the process, to help those who think they can’t, find
out that maybe they can! It’s about finding the pot of gold at the end
of the rainbow.

do we make enough money to buy a home?” or “I’m just a college
kid, I can’t afford a home!” As a realtor, we often find ourselves in
counseling mode. We can’t give folks the yes or no answers to their
financial concerns, but we can counsel and refer them to our
network of lenders to help them plan, strategize and eventually buy –
and sometimes we counsel as to whether now is really the best time
to sell their current home.
There are a lot of programs available for first-time homebuyers,
and those with credit challenges. Loans are available for 0% down for
those who are challenged by their down payment. We also have
lenders that we refer to for credit
counseling. Do you have the right credit
to qualify for a mortgage? Or have you
experienced a job loss in the recent past?
Financial counseling can help you find
your way to your dream home.
If you are looking to purchase a home, the
first thing is go to your lender. See how
much of a home you qualify for. They will
take a look at what your debt-to-income
ratio is, to find out what you can afford.
Then, you will have the confidence that
you can purchase a home and be able to
afford it through the length of the mortgage. Once you have done
this and have received your “pre-approval” amount, the hunt begins!
Contact your local realtor and start dreaming. You will have
identified the needs….3 beds, 1 bath, etc... but the characteristic of
the home is what will get your attention. That’s the fun part. Think
out of your comfort zone, there are a lot of awesome houses on the
market that you can fall in love with if you just get out to see them.
Your local realtor can help you. And of course, Welcome Home
Michiana can help you on your way too!

Mary Cooper and Nikki Bush are licensed realtors in the Michiana
area. You can follow their posts on FaceBook at WelcomeHomeMichiana.
They can be contacted by emailing welcomehomemichiana@gmail.com

Our team approach is awesome. Nikki is experienced in the
mortgage industry and I am experienced in the marketing industry.
These two areas work well to serve both those buying and selling
their homes. We help individuals find the best lender for their
situation. For those selling their homes, we have a complete
marketing strategy that gets their home in front of the many buyers.
The most frequent comments we get are financial concerns. “I
lost my job last year, can I buy a home?” “I am a stay-at-home mom,

19 Small Biz Forward

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Two week Team Cleanse during
March or April
including class on meal planning, meals,
snacks, and extras
for those that would like to get healthier,
gain energy or los 10 pounds.

Call Cathy @ 574-259-6181.
24 Small Biz Forward

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Do you or your employees qualify for the Health Care Reform subsidy?
Call me to find out

Who’s The
Next Big Thing?
When a business starts, they have so much to learn and to share.
They are excited and want the world to know …. THEY are next!

26 Small Biz Forward

http://smallbizforward.com

modern tool for bringing people together to do good. My
passion is to give people who will use it wisely the ability
to use it well. I love working with entrepreneurs and
startups, artists, and nonprofits who have a positive vision
for their community.
Why Did You Decide To Go Into Business
for Yourself?
I had been dabbling with freelance work for a few
years, but going all-in wasn’t exactly my choice at the time.
I had just left a third-shift warehouse job to become the
manager for a cooperative startup providing communal
workspace, a growing phenomenon known as “coworking.” A little less than a month into it the people who
were funding it got cold feet when they figured out it was
going to take more than just a few weeks to figure out how
to get out of the red, so they pulled the plug.
Jason Barr, of Valentine’s Web Services, is one of the
hardest working young men I know. With a baby less than
a year old, a wife working on education and life in general,
Jason is the Energizer Bunny — with seemingly endless
energy and ideas to boot. If you need to know anything
about web structures and the utilization of the Internet for
marketing your business, Jason is definitely your man!
Tell Us About Your Business
I believe people who have great ideas that have the
power to transform their lives and their communities for
the better deserve to spend more of their time, energy, and
money putting those ideas into practice.
That’s why I give them the peace of mind that comes
from knowing the Web is at work for them, bringing in a
steady stream of qualified prospects who will not only
become customers, but repeat buyers who will go tell their
friends how great my clients are.
I do this by helping them clarify their purpose, target
audience, and the results they achieve in a way that makes
sense for the Web, helping them identify the most effective
online tools and techniques to communicate to their
audience, developing processes that let them do so more
efficiently and effectively, and handling the technical
details so they don’t have to spend half their time trying to
figure out how promoting themselves on the internet
works.
That way they can spend most of their time doing what
they really love to do: putting those great ideas into
practice.
What Are You Passionate About?

I had a 3-week-old baby boy and we had to move
suddenly because the house we were renting had just been
foreclosed on because, unbeknownst to us, the landlord
hadn’t paid the mortgage in over a year. With all that
going on, looking for another job I would hate just to pay
the bills was not something I wanted to deal with. So I
went out, found my first client, and I haven’t looked back
since.
What Is Important for a Startup To Know?
You can save yourself a ton of trouble by simply
knowing the answers to the right questions about what
you’re doing and why. I don’t want to be too blatantly selfpromotional, but the four questions outlined in my free
consulting course (http://valentinewebservices.com/freecourse) are absolutely essential to that. I promote them
because I believe in them strongly. I believe they are the
key to presenting your ideas on the Web in a way that will
engage people and draw them into what you’re doing.
What Kind of Help Are You Looking for From the
Business Community?
Friends. I need friends. I don’t just mean in the growmy-network-get-referrals sense, though of course that’s
nice too; I mean I need to connect with people who are
doing this entrepreneur thing and have been doing it long
enough to know even just a little more than I do about how
to deal with things like the lack of certainty over your next
paycheck, the odd looks you get when you tell your parents
you’re not going to look for another job hopefully ever, and
how to get over the hump on those days when you really,
deeply, painfully question yourself, your abilities, and
whether it’s all really worth it.

The internet has the potential to be the greatest

27 Small Biz Forward

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Keep On
Keeping On
Editor’s Commentary:
Tom Cruise, Lady Gaga, 50 Cent …
politicians, Jesse Jackson, and others. Travel
around the world, living a life of excitement
and adventure. Money to do the things you
want to do and buy the things you want to
buy. Sound like the life for you?

clothing. What? It’s the Secret Service, right?
Or maybe there’s a VIP coming on screen and
it’s his or her bodyguard. I’ll bet a lot of you
think, wow. How exciting. I wish I could have
that kind of life. But it’s a dangerous job,
right?

people from getting involved as well.
However, when you stop and think about it,
what other career opportunity (i.e., school
and certification) can you get without cost?
Especially one that’s worthwhile.

One of our writers in the magazine, Ed
Becher, is the Director for the Center for
Let me tell you – up until a few years
ago, I never thought anything about this kind Protection, Security and Personal Safety. His
You turn on the television, or start to
school, ranked as the 4th in the country in the
of life. It never ever entered my mind. But
watch a movie, and suddenly there’s someone
then along came a guy who lived the life and
bail industry in 2012, is one of the best out
there dressed in a black suit, with sunglasses
bam, I was hooked. Before long, I was in class, there – and the most reasonably priced. His
and a “Mickey Mouse” earpiece with a curled
learning to be a Private Investigator. Then we programs are 60-70% hands on experience
cord running from his (or her) ear into their
started out on bail
and he has had military vets, police officers,
enforcement jobs and
even an elderly woman who now works as a
process service work. It was nanny guard, take his classes. One man who
wild! And I loved it.
travels with his family out of the country
frequently took the class so that he would
There are so many aspects
know better how to protect his family. And
to this work, and in all the
women take the classes to be more aware of
years now that I’ve done
their surroundings in order to protect
these things, I’ve never seen
themselves better. The program helps with job
(or been) in any danger.
placement after the certification process is
I’ve gotten trips to places
completed (usually a 7 day class: either
like New York, and
conducted in one week or over 3 weekends).
Chicago. Money is GOOD
and I’ve met some very
And when you read one of his articles in
interesting people.
this month’s magazine, you’ll see that many
people in the profession work as solo preneurs
Bodyguards are in demand,
or hire out as part of teams on a temporary
and the training is quite
basis. It really is a fun and exciting career
elusive. There are only a
where you can hob nob with celebrities,
few schools in the states:
wealthy individuals, politicians, church leaders
one is in Virginia, and
and others as they jet across the world or just
another out west. The costs
their every day lives! Think about and ask
are also pretty expensive
yourself, Could this be something for me?
generally, and that keeps

28 Small Biz Forward

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In 2005, Becher & Associates was formed in
Virginia and over the last 9 years the name has
been changed to reflect where we are and what
we have been involved in. It has gone from
Becher & Associates to Michigan Security
Training, then The BodyGuard Academy and
now Center for Protection, Security and
Personal Safety. People ask why the numerous
changes, but as I said we have changed. We
started out just writing and re-writing training
curriculum for security training schools, then
moved into bail fugitive recovery (yes I was a
bounty hunter). After we moved to Michigan,
MI Security Training was formed, which then
became The BodyGuard Academy and now the
Center for Protection.

some others do, but I do try to spend 3-4 hours
per day. With most of my work being on
weekends, training classes at gun shows,
executive protection classes and others, this is
when I spend most time working in it.

Why do I do what I do? Am I an
entrepreneur? I think I am. I may not spend 30
hours a day working on, and in, my business as

There are many solo entrepreneurs in the
security industry; especially protecting
dignitary, celebrity and high net wealth

29 Small Biz Forward

Why do I do
what I do?

http://smallbizforward.com

individuals. Many of us are one person shops that
prefer to either work solo or contract on as part of a
security or protection team. This gives us the
independence to pick and choose our clients. And
yes, we do pick and choose and by being that solo
entrepreneur this allows us some leeway to make
those critical decisions as to who and where we want
our client base to come from.
With the Center for Protection, Security and
Personal Safety we have found our niche in the
training of individuals to become executive
protection agents, bail fugitive recovery agents and
helping women develop some personal safety
methods.
Why this you may ask? After 23 years as a
United States Marine and from 2000 to 2008
working for the US Dept. of State Diplomatic
Security Service Uniformed Branch as a Uniformed
Protection Officer and then Chief Instructor, I saw
the need for the development and updating of some
companiesâ&#x20AC;&#x2122; training programs. Since 2005 when I
started doing these rewrites until today I continue to
develop as an entrepreneur and business owner.
There is a lot I still do not know, but I continue to
progress and learn.

Ed Becher PPS is the Owner and Director of Training for the
Center for Protection, Security and Personal Safety located in
Sturgis, MI. He can be contacted at
ed@thebodyguardacademy.com or by calling his office at 269-651
-3355 to discuss your security concerns.

30 Small Biz Forward

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Business Success Unlimited (BSU) Small Business Association
Member Benefits

Business Success Unlimited (BSU) Small Business Association has partnered with small business owners
to provide the resources and benefits you need to succeed. In today's economy the BSU is the organization
to look to for leadership, direction, and support with your business needs.
Basic Benefits Include:
♦

♦

Education Benefits

♦

Business Benefits
•

C2 Your Healthy Wellness Wednesday

•

Members receive discounts to events such as The
Annual Retreat; Entrepreneurial Forums; Peer Advisory Boards, and others

•

Credit card processing through WorldPay/Adam
Fleming. When you sign up for the program, you
receive $50 from BSU.

•

Other events are FREE and open only to BSU
members. The monthly Lunchtime Learners Book
Club and First Friday networking breakfasts are
FREE.

•

Facebook training discounted 10%.

•

Women’s Personal Safety Programs are $20 per
person

Lifestyle Benefits
•

Health and Wellness services and products at a discount

•

Home and Office Décor/Signage Discounts

31 Small Biz Forward

http://smallbizforward.com

Common
Traits of a Successful
Networker
You want your networking to get results--so what is it
that the ones who get the referrals and business have got?
Regardless of your definition of success, there are a
great number of common characteristics that are shared
by successful networkers.
1 - They are Professional
You have but a passing moment to make a positive and
memorable first impression on people at networking
meetings. They dress appropriately and remember their
manners.
2 - They Are Confident
They have a polished intro and articulate it well, with
confidence.
3 - They Are Trustworthy
A good reputation is unquestionably one of the business
owner's most tangible and marketable assets. You can't
simply buy a good reputation; it's something that you
earn by honoring your promises. The ones who have
taken the time to do so soar!
4 - They Are Givers
Many networking groups are run not-for-profit or by

32 Small Biz Forward

people who invest a lot of time and energy. Successful
Networkers are the ones who care enough to ask if they
can get involved and help out and also go out of their way
to help fellow networkers when they notice a need.
5 - They are Planners
Successful Networkers always have a plan. They do
not just show up unprepared. They donâ&#x20AC;&#x2122;t forget their
business cards and marketing material.
6 - They Are Goal Oriented
They make goals, meet them and keep score. Some
common goals are to follow-up with all the new people at
meetings or to meet one-on-one with one person before
or after a meeting.
7 - They Are Shameless
Self-promotion is one of the most beneficial, yet most
underutilized, marketing tools that the majority of home
business owners have at their immediate disposal.
Successful Networkers are shameless without being
obnoxious.

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8 - They Are Accessible
We're living in a time when we all expect our fast food
lunch at the drive-thru window to be ready in mere
minutes, our dry cleaning to be ready for pick-up on the
same day, and our pizza delivered in 30 minutes or it's
free. The people who get the business from their
networking connections can be found fast and easily.
9 â&#x20AC;&#x201C; They Are Listeners
They are not just there for self-serving reasons. They
listen and remember things about their fellow networkers
so they can refer them or follow-up or check in on them.
10 - They Follow-up
I say it often but I will say it againâ&#x20AC;ŚFollow-up is the Key
to Success in any type of marketing you do.
Entrepreneurs who follow-up with the people they have
met at networking meetings experience much better
results!

33 Small Biz Forward

Networking can be one of the most effective methods
of marketing your business if you do it right and possess
or practice the necessary traits. I believe this so strongly I
wrote a book on it called
Networking for Women Made
Easy. We are all different and
some of these traits you may
naturally possess, some you may
need to work on but they all can
be mastered over time. Make
goals, plan and review and you
will master them all!

Happy Networking!
Sherry Lynn

Sherry Lynn is founder of
WIBusiness, a marketing
and business support
group for women entrpreneurs. She works from
home on the family goat
farm.

http://smallbizforward.com

Your Business Doesn’t Exist
Is your business invisible? If
your business doesn’t have a mobile
website you may be invisible to 30
percent of your potential clients.
As the number of personal
computer sales drops and smart
phone and tablet sales continue
upward, there will an increasing
number of people that simply will
not own a laptop or desktop
computer. Your business website
needs to look good on mobile
devices or your business will not be
an option for these potential
customers.
What do you do if you don’t
have the budget to work with a
mobile web site developer and you
don’t have budget to build mobile
apps for all the different types of
mobile devices? You have another
option. The alternative requires
time and effort to get a great result
but it is worth it. You can build a
mobile-friendly business website
using WordPress.

set of color selections, fonts,
highlights, layout and position of all
of the elements on WordPress web
pages. A “responsive” theme is
designed from the outset to work on
many different device screen sizes;
it automatically adjusts the layout of
different parts of a web page based
upon the screen size of the device.

theme stores like: Themeforest.net,
Elegant Themes, WooThemes,
StudioPress, Templatic. Then, use
your mobile device to browse the
theme stores live demo sites. The
demo sites let you see how theme
looks and behaves. Choose a few
themes that you think will work for
your business web site.

You can purchase a
“responsive” theme for your
WordPress website online. Not all
Wordpress themes are “responsive”
themes, but they are the only type of
theme that will work well with
different mobile devices. To find
one, you need to read the theme
description looking for the word
“responsive”. Search the web for
“best responsive WordPress
business themes” and check out

The Responsive Design
approach realizes that your website
needs to adjust to fit on a broad
spectrum of differently sized
devices. A “responsive” design
theme for your WordPress web site
should provide an intelligent
readable layout on Smart Phones,
Phablets, Tablets, laptops and
desktops. Below is a list of devices
that you should try to include in
your testing. Look at a couple in

You need to understand some
key points about WordPress before
you begin. If you want your
WordPress website to look great on
many different mobile devices, as
well as desktop and laptop
computers, you need to choose a
great “responsive” Wordpress
theme. A WordPress theme is the

34 Small Biz Forward

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Smart Phones and Tablets. Even invite the crazy friend
with the Windows Phone. Meet your friends and buy
them coffee send them an email with the theme’s live
• Phones - iPhone: 4, 4S, 5, 5C, 5S, Android: Google demo website address and have them all try the demo
Nexus 5, Samsung Galaxy S2, S3, S4, Note 2, 3, HTC site on their device. Compare how the demo site looks
One, Sony Xperia Z Ultra, Motorola Moto X,
on all the devices, there will be differences! You may
uncover theme problems related to specific devices.
• Tablets – Apple: iPad Air, iPad Mini, iPad4, iPad3,
Take notes on each theme you review.
iPad2, Android: Google Nexus 7, 10, Amazon
Your website will still be uniquely yours. The theme
Kindle Fire HD, HDX, Galaxy Note 8, 10, Tab 3,
is just a shell. The important part is the fabulous content
Asus Transformer Pad
you put into it; better content means a better website.
Don’t forget your Web site should still work on
Not all responsive theme designs are created equal.
desktop and laptop computers as well!
As you can imagine, the theme creator has to test on
It is also important to review the “backend” of a
many different devices. No one has all the devices or all
theme. The backend provides options to change such
the time to test every detail on every device but, you
items as background color, font color, company logo,
want a theme that has been carefully developed and
website categories. You should review the types of
tested – which is why you should also do some testing
customizations a theme provides and whether they meet
yourself as suggested above.
your needs. The “backend” is only used by you when
As you can tell, you are going to invest some time to
setting up and configuring your web site.
get a wonderful website that looks great on many mobile
Use the following criteria to help you evaluate
devices, laptops and desktops. Another benefit is many
themes:
themes include the option to connect to social media
Look to see how many other people bought the
platforms such as Facebook, Twitter, Google Plus+, and
theme. A theme developer can justify spending time to
Instagram. If you build your website in this way you
fix it and improve the theme if many customer buy it.
have total control. You can update your website when
you want. This do-it-yourself approach means you can
Look carefully at the ratings of the theme. Read the
instantly change your web site when your business needs
comments and notice how long it takes the theme
change.
developer or someone in the WordPress community to
respond to a problem in the theme.
WordPress with a great responsive theme can
provide a website that makes your business look great on
The theme developer should provide support. You
mobile devices. With a small investment of money and
should realize they are not going to provide support for
some time you can future-proof your website as desktops
your website, but if the theme doesn’t lay something out
and laptops fall out of use and your customers move to
correctly they should provide a fix for the issue.
mobile devices.
Free is nice but a free theme is like free a puppy. It
Glenn Everitt is a mobile strategist helping
takes a lot of care. You may have to get someone to fix a
companies connect their existing information
free theme which will cost much more than starting with
each category: iPhone, iPad, Android Phone and
Android Tablet.

a great theme that only costs $50-100. Remember to
compare the cost of the WordPress theme to the cost of a
couple of hours of a web developer’s contract rate. A
great theme at $100 is a terrific bargain when you
consider the amount of design and testing a responsive
website takes.

systems to mobile devices. He has a long
history in computer technology working with
every major computer platform. His career
started as software engineer at IBM and
DuPont then advanced to leadership positions

at startups and finally to Compuware. Glenn
Enlist your friends with different mobile devices (see
was instrumental in setting up Mobile Monday monthly meetings in
above). Once you have narrowed down your theme
Detroit, MI where he shares great confidence in the advancement of
choices get your friends with iPhone, iPad, Android
mobile technologies.

35 Small Biz Forward

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Are You
the
Smartest
Guy In the
Room?
Many people assume the
smartest guy in the room is always
the most successful. Though having a
high IQ never hurt anyone, intellect
may not be the key achievement
indicator. An increasing number of
studies show those with emotional
intelligence – often referred to as
emotional quotient or EQ –
outperform their colleagues in just
about every setting. Simply put, how
we manage our emotions plays a
critical role in our success.
In fact, it can be more powerful
than experience in the field.
Recruiting firm Egon Zehnder
International found executives with
strong emotional intelligence were
three times more likely to succeed
than those without. The study was
conducted in three distinct cultures –
Japan, Germany and Latin America –
and all yielded the same results.

36 Small Biz Forward

So what is emotional
intelligence? Since the theory was
introduced to the mainstream in the
1990s, over 3,000 scientific papers
have been written on the subject, and
more companies are adopting the
model in human resources practices
every day.
“What having emotional
intelligence looks like is that you’re
confident, good at working towards
your goals, adaptable and flexible,”
author Daniel Goleman told the
Huffington Post. “You recover
quickly from stress and you’re
resilient. Life goes much more
smoothly if you have good emotional
intelligence.”
Emotional intelligence can be a
complex subject since it draws from a
number of emotional, behavioral and
communications theories. At its core,
emotional intelligence could be
described as the difference between
book smarts and street smarts. Those
with high EQs are confident, and
have the ability to control their own
emotions and the emotions of others
around them.

Goleman’s 1995 book Emotional
Intelligence outlines the five main
domains of EQ as follows:
Self-awareness, or being able to
identify and understand moods,
emotions and drives, and their effect
on others. Those who are confident,
realistic and have a self-deprecating
sense of humor are generally self
aware.
Self-regulation, or being able to
control moods and think before
acting. Those good at self-regulation
usually embrace change.
Internal motivation, or those who
work for more than just money or
status. People with internal
motivation are curious, persistent
and optimistic.
Empathy, or being able to
understand people by their emotional
reactions. Those with empathy tend
to make good recruiters or customer
service representatives.
Social skills, or the ability to
build rapport and lasting
relationships with people.

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Having
Emotional
Intelligence
means you’re
confident,
good at
working
towards your
goals,
adaptable and
flexible.

Hiring those with
strong emotional
intelligence has paid off
for many companies.
When beauty giant L’Oreal
introduced emotional
competency into their
hiring process, it
discovered sales people
with high EQs sold over
$90,000 more each year
than their less in-tune
colleagues, netting $2.5
million annually in
additional sales. The
employee turnover rate

also dropped 63 percent.
What steps can you
take to increase your own
emotional intelligence, or
that of your employees?
Business psychology
professor Tomas
Chamorro-Premuzic
points out your EQ is
“firm, but not rigid.” This
means if you’re willing to
focus, change is possible.
Your personality will
dictate your emotional
growth.

Healthy Life—Derailed?
a week or a month is certainly easier to recover
from than unhealthy habits that go on for years.
The second step is to forgive you. Life happens!
It’s never too late to refocus and start fresh.
Whatever the reason you became derailed,
take the steps to get going in the right direction
again. Remember you are your business. You
don’t want your health to become your Number 1
priority because when it does, your business takes
the back seat.
According to Statistic Brain, 45% of you made
New Year’s Resolutions and by the end of
January, 71% of you have already forgotten about
them. For those of you who did make resolutions,
85% of the resolutions included a resolution to
improve health. In fact the top 10 resolutions
included losing weight, stay fit and healthy and
quit smoking. I am sure you have already noticed
it’s easy to get derailed from your healthy life
goals. So what derailed you?

Just like you plan for success in your business
you need to plan for success in your health and
wellness. Take a few minutes to answer these
critical questions to help get back on track:
What is the problem? How did I get derailed
from my healthy lifestyle habits?
Moving forward what is the most important
course of action to take?
Taking small steps towards my personal
health goals what is a reasonable timeline?

Getting derailed from your goals generally
happens with the occurrence of any big life
change. The more challenging the event the more
thrown off track you become. Perhaps a wedding
or divorce has derailed your healthy eating plan.
Maybe the birth of a child or a death in the family
has thrown you off course. A major move to a new
house or city may have derailed your from your
fitness schedule.

Who do I know who can help me develop
strategies to stick to my plan?

The truth is that nearly everyone occasionally
gets derailed. The first step is to notice you have
become derailed. Until you notice what’s
happening you will continue to move further and
further away from your goals. Once you notice
you are derailed you must get back on track as
soon as possible. Being thrown off track for even

To tackle the challenge consider the
following:

38 Small Biz Forward

As with all journeys this is about choices - you
can CHOOSE to eat healthy and be fit which is
best for you, or you can choose unhealthy
behaviors that cause you to continue feel stressed,
tired and eventually too sick to work.

Anticipate challenges and plan for them.
Make a routine and follow it. Routines
become habits. The healthier your habits become
the closer you will come to vitality.

http://smallbizforward.com

Cindy Cohen is a registered nurse with 35 years of
experience from the bedside to CEO of a hospital. Cohen is recognized as an accomplished author,
wellness expert, and corporate wellness leader. As a
health coach and wellness consultant, Cohen is the
guiding force behind the C2 Your Health team in
helping others find their way to improved personal
and business wellness. C2 Your Health LLC, through
the corporate wellness division Health-E 4 Life
Worksite Wellness, assisted industry leaders with certification and was
awarded the 2009 - 11 Indiana Small Business Wellness Tax Credit. C2
Your Health LLC also promotes the annual Expo for Women bring wellness to the community. Cohen has written a number of books, the latest
2012 Prevention Benefits Healthy Employee Costs Less (Amazon.com),
and 2013 Whatâ&#x20AC;&#x2122;s on Your Plate a Simple Guide to Healthy Cooking
(Amazon.com) You can find Cindy www.fb.com/CindyCohenRN,
www.Linkedin.com/in/CindyCohen, www.CindyCohenRN.com

Schedule success. Mark your
calendar the days you will be meal
planning and your fitness routine.
Be mindful. Keep your healthy
life goals right in front of you. Post
on your refrigerator the new
ChooseMyPlate.gov eating
guidelines, refer back to it when
choosing foods to eat.
Let yourself off the hook.
Forgive yourself and move forward.
Most importantly stay the
course. Developing healthy habits is
a process not a onetime event. You
are in it for the long haul. Just think,
if you could make just one healthy
life change and do it every day that
will equal 365 healthy habits over 1
year.
Seeking help from a health and
wellness expert such as Cindy Cohen
RN, Certified Health Coach might
take the guesswork out of healthy life
planning. Moreover, hiring a health
coach will help with accountability
and strategizing for success.

39 Small Biz Forward

http://smallbizforward.com

March
10th

20th

27th

Business Success Unlimited — Peer
Advisory Board — 9 to 11am During
the 2-hour long mastermind, twice a
month, business professionals will
gather to talk about issues of importance to small businesses in a
shared, non-competitive, collaborative
environment where there is also laughter and fun.

24th
Business Success Unlimited — Peer
Advisory Board — 9 to 11am During
the 2-hour long mastermind, twice a
month, business professionals will
gather to talk about issues of importance to small businesses in a
shared, non-competitive, collaborative
environment where there is also laughter and fun.

Epic Life Studios
Adam Fleming is a leadership coach as well as an Account
Exutive for the credit card processing company,
WorldPay.
Email: Adam.Fleming@WorldPay.us
adam.fleming.lifecoach@gmail.com
574-238-7872

Find Great Companies.com LLC
We specialize in creating an online presence for your great
company complete with interactive online marketing,
networking and even a customer comment and review
section. Your profile with us lets online users connect to
your website, social media platforms and even locate you
via our map feature with just one "click"!!! We are not just
another business listing. We are semi-exclusive and only
accept the most reputable businesses. Your profile with us
member to member benefit discounts and the opportunity
to offer/advertise your special offers to our online user
group each week at no additional cost to you!!! We are a
power packed website with all of the tools necessary to
help your great company GROW!!!
2604991415 | 2604991415
Email : tbarse@findgreatcompanies.com

Heartwood Renaissance Academy
A private school dedicated to helping students succeed. We
teach students to SOAR TO NEW HEIGHTS. The staff
and teachers help DESIGN, BUILD, and TEST each child's
skills, confidence, and self-esteem to fly with courage into
their adult futures with the ability to overcome obstacles
and accept challenges.

Kerriâ&#x20AC;&#x2122;s Avenue Salon
High End Hair at Affordable Prices. We use top quality
products, attend education classes on a regular basis, and
work with all textures of hair. Free consultations are
always available, just call. Check us out at our new
location! Kerri's Avenue Salon Too 420 West Cleveland
Rd. Granger IN 46350
http://www.kerris-avenue-salon.com | (574) 243-3901

Niles Four Flags Area Chamber of Commerce
The Four Flags Area Chamber of Commerce is dedicated to
serving the needs of Businesses and the Community. For
further information on joining the Chamber please call
(269)683-3720, or chamber@nilesmi.com.

Premier Womenâ&#x20AC;&#x2122;s Network
To Uplift, Encourage, and Inspire all Women in Business
and Career Seekers to Achieve their Highest Capabilities
through Networking and Education

Your Business Needs Fans
Encouraging businesses create and maintain their online
presence by teaching best-practice Facebook marketing and
so much more.

https://www.facebook.com/PremierWomensNetwork/

https://www.facebook.com/YourBusinessNeedsFans

info | (260) 747-5202

(574) 344-8895

Schooley Mitchell
Jerry Sarno and Schooley Mitchell will save your business or
organization; 1) Time; we do the work so you concentrate
on your core business. 2) Money; we save $$$ on your
telecom spend, if we don't, there is no fee. 3) Peace of
mind.
269-408-8679
http://www.schooleymitchell.com/jsarno