​SEO and SEM complement each other. While SEO takes time, paid search can fill the gap in the interim. SEM insights also inform SEO, revealing in real time keyword insights that deepen you overall search strategy.

​Moreover, research shows that people are two times as likely to click on an organic search result if they see your organization’s paid search ad for the same keyword. Kavayah Digital will help you craft the right search engine marketing mix for your business.