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"Elite job prospects likely steer clear of potential employers they don't trust."It's a common practice for employers, from the very large to the very small, to screen the Facebook, MySpace and other social media sites of job prospects as part of the hiring process.

Research from North Carolina State University is clear that this practice is likely to backfire by alienating the very prospects you most want to staff your business. In some cases, social media screening even increases the likelihood that you could find yourself in court, defending yourself.

"The recruiting and selection process is your first indication of how you'll be treated by a prospective employer," says Will Stoughton, a Ph.D. student at NC State and lead author of a paper describing the research. "If elite job prospects feel their privacy has been compromised, it puts the hiring company at a competitive disadvantage."