Being in the website design business
for many years and coupled
with the recent downturn of our nations economy, we are frequently asked the
following question: Why is my site not generating SALES? So after diving
down to the root of this problem and analyzing websites
that work with websites that do not, we have come to the following
conclusion. That running an
On-Line store takes as much commitment, energy,
focus and time as running a "Brick and Mortar" store does. The main flaw
people have with the on-line world is that just because you have a site and
offer products on your site, doesn't mean that:
A) People will actually find your site and
B) That once people have found your site they will automatically buy your
products.

The best way to explain this to you is to refer to the 5 P's of Marketing:

Product: This refers to the products or services that you are providing
to your customers. These include your products physical attributes, what
your products do or help your customers achieve, how your products differ
from that of your competitors and what benefits do your products provide
your customers.

Price: This refers to how you are able to maintain a price for your
product or service that is still competitive to that of your competitors'
while still being able to generate a nice profit. Price also refers to how
you are able to set your products and or services apart from that of your
competitors'.

Place: This refers to where you sell your products or services from and
how your customers are able to get these products or services.

Promotion: This refers to the methods
you are using to communicate both the features and benefits of your products
or services to your targeted customers and helps differentiate your business
from your competitors'.

People: This refers to how your own level of service along with the
expertise and skills of the people who work for you can be used to set you
apart from your competitors'.

So in keeping these 5 P's of marketing in mind, you will need to think about
and discuss the following things:

The most important component for Search Engines is providing useful, up-to date, original website content. Search engines pay attention to how many pages you submit and how many times your pages have been updated or changed. They also pay attention to how relevant your text is. Google for example has a program that searches the web and finds how many websites use the exact or close to the same information. This helps them find which sites have duplicate information and are irrelevant to Web Searchers. Google also notices when you stop updating content. So while adding new content helps, not adding content for an extended period of time will hurt your rankings as well.

When you search on Google, one of the first results you see is a map and short list of businesses. This is part of Google Maps and their great mapping service. But, is your business listed or are your competitors there and you aren't? This short article will show you some of the basics on how to get listed FOR FREE.