BluWrap says it can extend shelf life of fresh salmon by 20 days

By using BluWrap, Norwegian fresh fish can now be shipped primarily by sea instead of by road.

San Francisco-based packaging company BluWrap said it successfully demonstrated it can extend the shelf life of fresh salmon by as much as 20 days.

The company unveiled the results of a fresh fish challenge with Sinkaberg Hansen, the Norwegian University of Science and Technology (NTNU), and Kystlab-PreBio (Pre-BIO), where fresh Norwegian salmon held for 20 days in the BluWrap system performed identically to fresh salmon kept on ice for three days after slaughter.

The tests specifically measured and compared freshness characteristics including microbiological, sensory, physical and chemical analyses between the salmon in BluWrap and the same product on ice, to prove there is a viable alternative to shipping using the existing Norwegian logistics network.

“The test results clearly demonstrate that BluWrap fish is as good as fresh fish on ice,” said Mark Barnekow, CEO of BluWrap.

"Norway's salmon industry has extremely high standards," he said. "Having met these standards, BluWrap can now add more value to the salmon supply chain and begin the process of transforming the Norwegian salmon industry's logistics network to reduce the impact on Norway's roads and overall environment."

As part of an effort towards environmentally friendly transport, the EU has pledged to reduce long distance -- greater than 300 kilometers -- road haulage by 30 percent before 2030 by shifting transport from trucks to either rail or sea.

By using BluWrap, Norwegian fresh fish can now be shipped primarily by sea instead of by road, reducing the impact on Norway's environment and infrastructure.

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BluWrap says it can extend shelf life of fresh salmon by 20 days

By using BluWrap, Norwegian fresh fish can now be shipped primarily by sea instead of by road.

San Francisco-based packaging company BluWrap said it successfully demonstrated it can extend the shelf life of fresh salmon by as much as 20 days.

The company unveiled the results of a fresh fish challenge with Sinkaberg Hansen, the Norwegian University of Science and Technology (NTNU), and Kystlab-PreBio (Pre-BIO), where fresh Norwegian salmon held for 20 days in the BluWrap system performed identically to fresh salmon kept on ice for three days after slaughter.

The tests specifically measured and compared freshness characteristics including microbiological, sensory, physical and chemical analyses between the salmon in BluWrap and the same product on ice, to prove there is a viable alternative to shipping using the existing Norwegian logistics network.

“The test results clearly demonstrate that BluWrap fish is as good as fresh fish on ice,” said Mark Barnekow, CEO of BluWrap.

"Norway's salmon industry has extremely high standards," he said. "Having met these standards, BluWrap can now add more value to the salmon supply chain and begin the process of transforming the Norwegian salmon industry's logistics network to reduce the impact on Norway's roads and overall environment."

As part of an effort towards environmentally friendly transport, the EU has pledged to reduce long distance -- greater than 300 kilometers -- road haulage by 30 percent before 2030 by shifting transport from trucks to either rail or sea.

By using BluWrap, Norwegian fresh fish can now be shipped primarily by sea instead of by road, reducing the impact on Norway's environment and infrastructure.