​​ A collection of game changing insights for those who also believe that great things are possible ​if only we would try.

This is one of the most important talks you will ever listen to if you are serious about creating a distinctive and compelling customer value proposition.
Simon Sinek (a leadership guru) explains the neuroscience behind why some marketing messages stick / some companies succeed / some leaders inspire....and others don't.
The implications for your business are just as important as they are for Apple, Dell, Virgin and any other great company that inspires you.
Watch the video (18mins)

In search of success​​
If you're anything like me, you probably started your business expecting to achieve the kind of success that leads to
financial freedom, personal fulfilment and a better quality of life.
You probably also discovered that creating, building, growing, evolving and leading a company is one of the biggest challenges of your life and that little from the world of work equips you to succeed.
I'm guessing that you (like me) are bombarded every day with promises of shortcuts