How Matt G Wright started their logo design journey

Company name

IWC

Overview

IWC Holdings is a private equity firm which is primarily focused on long term investments in the residential and commercial real estate space.

Established in 2005 to take advantage of attractive real estate investment opportunities in the Caribbean, the firm is now building on its initial success in those markets and the opportunities now created by the downturn in the US real estate market, to significantly expand its client base and property portfolio.

We seek to provide long term wealth creation opportunities for our clients, through fundamental value based investment analysis and prudent risk management.

Building strong partnerships with our investors and engendering their confidence and trust in our ability to profitably and responsibly manage their capital is our ultimate goal.

Tell us a bit about who you are and the people you reach

Our investors can be best described as sophisticated high net worth individuals and institutional investors seeking to diversify their asset portfolios through exposure to attractive long term real estate invesment opportunities.

Requirements

IWC is looking for a simple but unique logo encompassing values that a financial institution, entrusted with stewardship of investor capital, wants its brand to stand for - values such as financial strength, trust, confidence, innovation, experience, expertise, customer focused, diligence.

The logo should include the IWC name as well as a simple graphic or icon.

Initial use of logo will be IWC's web site, but the logo should display well in multiple electronic and print formats.

Designers are free to use their creativity in colour schemes but should stay away from overly loud colors (e.g. flourescent greens, pinks, etc). We do like reds and blues for base colours and yellow, grays, white and black for accents.

Graphic should be bold and stand out from the crowd and should be easily recognizable and associated with our company by the investor market.

There is no requirement for the Graphic to be directly related to real estate. Designers are encouraged to develop a logo that would not only be applicable to the company's current main line of busines (real estate ) but would also be equally appropriate should the firm decide to diversify into other non-real estate asset classes in the future.