Arrow Electronics CMO Interview on Digital

By Rob Llewellyn

Arrow Electronics CMO Interview on Digital

2 November 2015

Rob Llewellyn

Arrow Electronics is a Fortune 150 company with 17,000 employees turning over almost $30 billion delivering technology solutions to an eclectic mix of markets including telco, transportation, medical, consumer electronics and others.
In a Halloween special, CMO Rich Kylberg caught up with Michael Krigsman of CXO Talk to share important digital transformation lessons.
In five years Rich has developed a stunning brand message and architecture, uniting this highly fragmented company around the world, helping Arrow become Fortune’s “Most Admired Company” in its industry.

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About Me

With over 20 years helping managers and leaders generate commercial value from technology, Rob Llewellyn is dedicated to helping the new breed of digital economy professionals write the next digital economy success stories.