Tuesday, August 8, 2017

Grocerant Ready-2-Eat and Heat-N-Eat Food Disruption

What’s for Dinner? The simple
truth of the matter is that consumers do not have the skill-set to cook all of the flavor profiles they have become
accustom according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®,
Steven Johnson.

Today at 4 PM 67.3% of consumers do not know what they are going to have
for dinner. Even more important at noon
everyday 82.9% of consumers do not know what they are going to have for dinner
according to Johnson
the ability to drive sales mid-day is an opportunity all food retailer should
attempt.

That
is why consumers are increasingly turning to nontraditional grocerant niche
fresh food options. While about 37% of sales of consumable items such as food
and beverages still take place at traditional supermarkets, with the sector
posting more than $440 billion in sales last year, it was a 6% drop from 2015,
according to Inmar Willard Bishop Analytics.

Regular
readers of this blog know that convenience stores sold $73 billion worth of
prepared foods, beverages and other food service last year, up 72% from 2010,
according to the National Association
of Convenience Stores. Two-thirds of sales at dollar stores
come from food, beverages and other consumables, while they account for about a
third of transactions at pharmacies.

Legacy
grocery store chains operating in dense areas where shoppers have more online
grocery options are particularly vulnerable to future consolidation, according
to Barclays Capital Inc., which said that 38 of the top 50 grocery markets in
the U.S. are already too saturated by food retail per capita or are on track to
be so by next year. Why customer migration from cooking to grocerant niche
fresh food according to the team at Foodservice Solutions® thus continued
disruption.

Are you ready for
some fresh ideations? Do your food marketing tactics look more like yesterday
that tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.