[comScore, Delicious] TrendsSpotting Insight: Why QR Codes Fail and How They Can Still be Beneficial

They completely neglected statistics proving otherwise: Most people actually use QR codes at home ( See comScore 2011 : primary location for QR codes on mobile – homes – 58%). Tweet This Post Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post. Unfortunately, retailers and manufactures have failed to develop the use of QR codes.

Tomi Ahonen is in rare form this month with a deliciously disruptive post dripping with sarcasm. MobileGroove deep dives into Mobile Intel: Retail , a mobile intelligence report that draws from Millennial Media network data (data that was accumulated across 67 billion mobile impressions in 250 countries and territories) and consumer research conducted by comScore. Well done!

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RECENT POSTS

FEBRUARY 28, 2013
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TRENDS SPOTTING[comScore, Delicious] TrendsSpotting Insight: Why QR Codes Fail and How They Can Still be Beneficial

FEBRUARY 25, 2012
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SOCIAL MEDIA MARKETING[comScore, Delicious] Some Perspectives on Pinterest

Similarly, in a research conducted by Comscore (Q2 2010) 36% of Twitter users reported that they use the service mainly to find sales and product reviews. Tweet This Post Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post. Recent Twitter statistics presented by Pew Internet came with some surprise in the new media. The survey revealed that only 8 percent of American internet users are using Twitter. Though the low penetration rate may lead to some disappointment – here are five points marketers must not forget about Twitter: 1.

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TRENDS SPOTTING

NOVEMBER 17, 2010

[comScore, Delicious] Mobile web will be catching up with text messaging with more teens owning smartphones

A recent comScore report (September 2010) found that 58.7 Tweet This Post Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post. million people in the U.S. owned smartphones (up 15% from the preceding three month period). The large majority of mobile subscribers (67%) used text messaging on their mobile device. Subscribers who used downloaded applications comprised 33.1 percent of the mobile audience (2.5% increase). Accessing of social networking sites or blogs increased 1.8% representing 23.2 percent of mobile subscribers.

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TRENDS SPOTTING

MARCH 19, 2010

[comScore, Delicious] The “Next” Generation: What Chatroulette Can Teach The Social Media

Comscore reports one million US visitors in February with a dominance of 18-24 year old males. Tweet This Post Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post. I believe you have already heard of Chatroluette , the new video chat platform that has attracted the attention of millions (in February – there were 30 million unique visitors to the site, that’s one million new users each day). The site made quite a buzz on the news media, blogs , and Twitter. The next feature is vital as it gives the user a sense of control.

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PAMORAMA

FEBRUARY 3, 2010

[comScore, Delicious] 16 Free Must-Read eBooks About Social Media

link] 16 Free Must-Read eBooks About Social Media | pamorama « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. And it’s getting harder to keep up. Building a Social Media Team , Amber Naslund. Content , Cory Doctorow. What is Social Media?

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each. recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. Simply stated, the site is a visual bookmarking tool.
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[comScore, Delicious] Analysis of Five Top Blogs and What You Can Learn from Them

However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats. You can see the full results of the comScore study here: [link] The reason Kontera performed so well in the study is because In-Text is the only type of internet ad platform that’s 100% user initiated, meaning only readers who are actively curious scroll over the highlighted keyword even see any ad at all. There is a trend among many new (and even old) bloggers. Clearly! Thank you!
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technologies to achieve business goals D Delicious : Delicious is a free online bookmarking service that lets users save Web site addresses publicly and privately online so that they can be accessed from any device connected to the Internet and shared with friends. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. But never fear! Bit.ly : Bit.ly
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[comScore, Delicious] Best Social Media Stats and Market Research of 2010 (So Far)

Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. Social networks Bebo, MySpace and Xanga attract the youngest audience; Delicious, LinkedIn and Classmates.com have, on average, the oldest demographics. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? How many journalists also maintain blogs? link].
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