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Turn Me On - Case Study

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Our friend Craig Shields found a one of his artworks in his hard drive and as he mentioned, it's his take on the "extremely over done" extrude 3D text effect. We don't care if it's common practice or not, the artwork is very cool and it's a good reference for those trying to learn how to use Photoshop and Cinema 4D for this type of effect. It totally deserves to be featured here on Abduzeedo.

If you don't know Craig, he is a Lincoln University Undergraduate and proud member of Depthcore, he has dedicated himself to the digital arts, often combining traditional and digital techniques to create some truly unique illustrations.

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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In this case study you will learn step by step how this image was created, with a mix of 3d, photoshop, and photography. The authors also narrated how everything was done so you can understand all the process. Enjoy!
We were approached by TIM with a big challenge: to recreate a stadium during a soccer match with players on the field being watched by a huge crowd. We also needed to keep a symmetric balance between the two crowds of fans from rival teams.

One of the most important things when learning design, or pretty much anything, is to pay attention to how other designers tackle problems. That was my personal inspiration that led me to start sharing tutorials and case studies. They are not designed to help come up with ideas, but to help with the execution, one of the biggest problems most people have.

The easiest way to learn in my opinion is by observing other peoples work, paying attention to the details and how some problems are overcome. That for me is more useful than a tutorial because it requires me not only attention but also makes me think on how I could do that with my set of skills. That's why case studies are extremely valuable. They show the evolution but without giving instructions.