LIQVD Asia Singapore wins digital mandate of Glanbia Group’s ON & BSN

LIQVD Asia Singapore has won the digital media mandate of Glanbia Group in a multi-agency pitch. LIQVD Asia will re-launch the brand’s digital marketing initiatives for its sports supplement ‘ON’ & ‘BSN’ in India starting this quarter.

Glanbia is an international nutritional solutions and cheese group, headquartered in Ireland.

Commenting on the newly signed partners, Sanyal, Country Head, Glanbia India said, "Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions. We are happy to have found concurrence in our thought process with Team LA.”

The campaign will start in India and gradually penetrate into the markets of Singapore, South Korea and other Asian countries.

Clarissa Then, South Asia Marketing Manager, Glanbia Performance Nutrition said, “LA fits our requirement of a digital strategy partner as they have shown potential to be symmetrical with the core views and ideas of ‘ON’ & ‘BSN’. Their fresh approach towards digital singled them out as the new-age partner for a brand like ours’ that wants to reach out to urban Asian audiences.”

Sudipa Sen, Country Lead, LA Singapore said, “We are overwhelmed and extremely excited to work with Glanbia. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas, ensuring maximum reach and value for Glanbia products through our ‘Digital. On Road’ strategies.”

LIQVD Asia was launched in India and Singapore in February 2013. Some of the brands that the agency works on include Adidas Originals, UCB, Sennheiser, Axis Bank and DMTI, among others.