Archives: Short Stories

Dove on 7th October’17 (this Saturday) released an advertisement showing a dark-skinned woman in a bathroom with a bottle of Dove body wash in the lower right-hand corner of the picture. (Referenced below) In subsequent frames, the woman reaches down and lifts up her shirt to reveal a smiling white woman. What was the advertisement

Behind every successful person is a good spouse! We’ve often heard this saying: “Behind every successful man is a good woman.” The expression also holds true for successful women. In fact, people with supportive spouses are “more likely to give themselves the chance to succeed,” according to a study published by Carnegie Mellon University. Researchers

Socrates – Triple Filter test In ancient Greece, Socrates (the famous philosopher) was visited by an acquaintance of his. Eager to share some juicy gossip, the man asked if Socrates would like to know the story he’d just heard about a friend of theirs. Socrates replied that before the man spoke, he needed to pass

Is ‘Hema’ Alibaba’s response to Amazon Go? Hema dubbed the “New Retail” is a supermarket where the shoppers get a seamless blend of an online and offline shopping experience. Each Hema. aims to serve a customer base within a 3 -kilometer radius to ensure fast, high-level service.(Service time: 30 minutes). The stores’ sales per unit

A glorious example of Frugal Innovation – more with less – 3D Zebra crossing for the pedestrian. A near zero cost initiative to ensure better road safety 3D Effect helps the drivers notice zebra crossing as an obstruction forcing them to be careful. Have you come across other initiatives which left you amazed – please

Inside The Mind Of Mukesh Ambani Billionaire Mukesh Ambani, shared his perspective on how he takes a decision – contextualised to Reliance Jio! 1. “To me, what is most important is did we move the country forward and does the consumer gain … and as long as the consumer gains and the country moves forward, it

Can a city make Uber pay for doing business on its street? Sao Paulo took up this challenge & put in place a strategy to make Uber pay for doing business on its street! Research seems to indicate that streets make up 1/3rd of public space. It decided to levy a tax on Uber for

Toothbrush is a lowly product! Therefore, you would be wondering if innovation is possible in this category? Boie USA decided to take on this challenge! As a first step, they identified the ‘job’ for which a toothbrush is hired by customers. Answer – To kill bacteria! Therefore, the company decided to embed silver into the

Jeff Immelt, hung up his boots on October 2, 2017 as chairman of the board of the U.S.-based conglomerate General Electric. The vantage position he occupied in global business gave him a deep understanding on why conglomerates like GE are a disadvantage vis-a-vis Silicon Valley companies. His cogent perspective is wonderfully captured in an interesting

My forecast for business trends for 2018 & beyond! 1. Attention Economy: ‘Attention’ will become a valuable asset. Many people find it difficult to maintain attention beyond 8 seconds. Business will conceptualise strategies to capture people attention in this ‘short’ time span. Based on this insight, YouTube permits people to skip ad post ‘7’ seconds. 2. Immersive Experience: People