Jan 18 Giuliano Giorgetti: Re-inventing Inter Milan

In late 2017, Inter Milan announced a major innovation in their content capabilities.

The Serie A club hope Media House will be a revolution in the way they tell their story. I wanted to explore the concept a little further so I spoke to Inter’s Media Content Director Giuliano Giorgetti about how this famous old team is trying to change its culture for digital age.

The topics are listed below. Please click here to contact me about consulting, writing or speaking. And of course feedback on this episode.

Topics

1.30: Giuliano Giorgetti's background and current responsibilities at Inter

2.40: Why moving from AC Milan to Inter was a "rock'n'roll" choice

4.10: What is Inter's Media House and why is it so innovative?

6.32: The importance of speed and quality v quantity. The issue of being an "internal agency"