The future outlook for the rum sector looks positive thanks in part to strong growth potential in regions where it remains relatively under-developed, including Central & Eastern Europe and the Balkans, the CIS, East Asia and the Middle East, according to a new report from just-drinks/The IWSR.

Since the great recession of 2008/2009 Diageo has transformed itself, primarily through acquisition, from being overly focused on mature markets to a more balanced geographic split and if, as seems li...