The report, based on "senior sources," said that carriers would
charge the fees, and take a cut of the profits.

Yellin, however, said he was strongly opposed to the idea, and
that Netflix is not considering it: "Netflix is an
all-you-can-eat subscription service, that's what we pride
ourselves on, that model. So the individual things, that's an
unfounded rumour … no, no it's not true."

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(An unnamed Netflix spokesperson also denied the report to The
Telegraph.)

Yellin did, however, hedge on whether Netflix has ever been
approached by internet service providers [ISPs] on the idea -
while re-iterating his opposition to such a model.

"We're approached by everyone and every idea, I get more emails
than you can imagine. I consumer tested that [idea]: consumers
don't want Netflix to be muddied," he said. "I remember, in the
US I went to St. Louis in New Jersey five years ago, putting up a
prototype of 'what if you can also buy some of this other
content'. Consumers hate it because when they go to Netflix they
want all-you-can-eat."

When asked if Netflix considered YouTube TV a threat, Yellin
claimed he didn't even know what it was because he was sleeping
due to jet lag when it was announced, before shrugging it off:
"We look at it like, internet TV is going to explode, we're just
surprised it took as long as it did. It raises up everyone and
it's a growing market, and we just want to be a big part of a
growing market."

Yellin was answering press questions on Wednesday following a
media briefing to discuss Netflix's latest announcement: the use
of artificial intelligence to reduce the file size of videos and
improve picture quality. By selectively cutting down data on
technically simpler frames, the project can cut the bit-rate
required by 50%, the executive said - radically improving picture
quality for people on slower connections.

The technology has yet to officially launch, but is due to roll
out to viewers on mobile devices in the coming few months.