Sportskids.com Privacy Policy

Your child’s privacy is important to us at Sportskids.com. We are committed
to safeguarding children’s personal information collected online, and to
helping parents and their children learn how to exercise control over personal
information while exploring the Internet. The additional measures we have taken
to tailor our content and offerings at our children’s sites to help children
protect their privacy while online include encouraging children to use
non-personally identifiable screen names rather than their real names and taking
efforts to prevent children from posting contact information. In addition, we do
not ask children to disclose more personal information than is necessary for
them to participate in an activity. Furthermore, anytime we want to collect
personal information, we first obtain verifiable permission from a parent or
guardian. To help ensure a rewarding online experience for your child, we
provide you with this summary of our information practices to empower you in
connection with your child’s online experiences. This privacy notice governs
the collection and use of information at Sportskids.com.

I. The Information We Collect

To enable children to participate in some of our online activities, we may
ask them to provide personal information including name, e-mail address,
address, telephone number, hobbies, sports favorites, and date of birth. On some
pages of our site, such as where children can send electronic postcards to their
friends, or our Refer a Friend section, we also may ask your child to provide
personal information about other people. This is usually limited to a first name
and e-mail address. We also may ask for the name and e-mail address of the child’s
parent. When children visit our site, we automatically collect certain
non-personally identifiable information. This information may include the type
of computer operating system (e.g., Windows ’95 or Mac OS) and browser
(e.g., Netscape, Internet Explorer) being used, the domain name of the
Internet service provider (e.g., America Online, Earthlink), and the site
the came from before visited Sportskids.com (e.g., etoys.com, yahooligans.com).

II. How We Use the Information

Sportskids.com, we never share personal information with third parties. We
use children’s information only for our internal purposes. This enables them
to enter one of our sweepstakes or contests, to express their opinions on
various topics, to send electronic postcards to their friends, to participate in
our activities, including the Sportskids.com News, and to respond to an e-mail
messages they have sent us. We also may use children’s information to offer
children or parent’s products, programs or services that we believe may be of
interest to them. We use the information that we collect about others for
various purposes. Either to either enable the child to communicate with them,
for example, to send an electronic greeting card to a friend or invite that
friend to visit Sportskids.com; or to obtain your consent and/or notify you
about your child’s participation in these activities. We sometimes use the
non-personally identifiable information that we collect to improve the design
and content of our site and to enable us to personalize your Internet
experience. We also may use this information in the aggregate to analyze site
usage, as well as to offer you products, programs, or services. All information
collected will be available for review by the child’s verifiable parent or
guardian. In addition, we will disclose information we maintain when required by
law, for example, in response to a court order or a subpoena. We also may
disclose such information in response to a law enforcement agency’s request.
Sportskids.com will not use or transfer personally identifiable information
provided to us in ways that are materially different from the ones described
above without also providing parental notification of such practices and
obtaining consent for any materially different uses.

III. Collection of Information by Third-Party Sites and Sponsors

Our site contains links to other sites whose information practices may be
different from ours. In addition, some of our content may be provided by a third
party, including information regarding leagues, camps, coaching tips and our
golf section. While these parties are contractually bound to abide by child
privacy laws, visitors should consult the other sites' privacy notices, as the
sites are not covered by our privacy policy. Sportskids.com sometimes may offer
contests, sweepstakes, or promotions that are sponsored by or co-sponsored with
identified third parties. By virtue of their sponsorship, these third parties
may obtain personally identifiable information that children voluntarily submit
to participate in the contest, sweepstakes, or promotion. Sportskids.com does
not control the third-party sponsors' use of this information.
A list of names and contact information of
outside third parties that may collect and maintain personally identifiable
information as a result of their participation in these activities is provided.

IV. Cookies

Sportskids.com may use a software technology called "cookies."
Cookies are small text files that we place in visitors’ computer browsers to
store their preferences. Cookies themselves do not contain any personally
identifiable information. Although cookies could enable us to relate a visitor’s
use of this Web site to personal information (e.g., e-mail address) that
a visitor has provided, we do not do so for this site.
This Web site uses a reputable third party to serve the advertisements that
you see on the pages of this web site. Although they do not collect personally
identifiable information from this site, they do use cookies. If you would like
to know more about the information gathering practices of our third party ad
server, please click here

V. Security

In conjunction with our Internet service provider, Sportskids.com has put in
place appropriate physical, electronic, and managerial procedures to safeguard
and help prevent unauthorized access, maintain data security, and correctly use
the information we collect online.

VI. Parental Review of Information

access the personally identifiable information that Sportskids.com has collected from your child,

correct factual errors in such information,

request to have this information deleted, or

request that we no longer collect or maintain such information.

To protect your child’s privacy and security online, we will take
reasonable steps to help verify your identity before granting you access to the
personal information that we collect and maintain about your child.

VIII. A Final Note to Parents

The Internet offers a world of opportunity for children. Your guidance and
involvement are essential to help ensure that children have a safe and rewarding
online experience. We encourage you to the visit The Direct Marketing
Association’s web site (www.the-dma.org)
http://www.the-dma.org
and explore the Get CyberSavvy! Program. Get CyberSavvy! helps families learn
how information flows online so they can use the Internet in ways that protect
their privacy and well-being. It also contains a number of valuable resources to
help parents and children be aware of and express their preferences about
information that is collected online and how it is used. Your efforts to instill
responsible information practices will help steer your children to
age-appropriate sites, and will go a long way toward ensuring that your children
have enriching experiences online.