How Michael Dell Is Reinventing Dell

Dell's deal to go private is one of the latest steps Michael Dell has taken in re-vitalizing the p.c. maker, Benjamin Pimentel reports on digits. Photo: Getty Images.

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... I ... as the oldest private ... Michael Dell ... says this there is still considerable work to be done ... I believe both challenges and triumphs lie ahead ... but as always we are making the decision to positions L Tiemann and our customers full on some success ... now what exactly is Michael Dell reinventing it down to the company ... will discuss back and mall right and right now on Digits good afternoon and welcome I'm Simon Constable ... winning a straight out to West Coast web and ... I'm Intel MarketWatch is standing by ... that ... some think dang Iam in the week with recently delved we now know is deftly going private it's gonna happen ... the same time he is re inventing Dell how was he doing now ... well I see note ... Michael Dell shook up the tech industry ... twenty nine years ago at the age of ninety when he started selling PCs out of this ... universe either Texas dorm room ... and his direct sales model revolutionize Indices Dale became the king of PCs ... and he took the business model to take on servers ... but then the market changes and ... over the last two years Ellison try to reinvent the company again by focusing on the higher margin ... segments of corporate ID ... on things like ... its Pasir of on networking Pierre and storage and human services ... but there's just so much ... so what's going on so much competition on the market is changing as more pressure off from Wall Street ... for him to do a better job all of delivering a bottom line ... Medicare's going private in in this view is the only way for him to try to pursue this new doing this to happen I will what is very interesting is the most of Dell's history Michael Dell has been ... no Mongolian charge except for that when a professional manager in the Xconomy Inn and he's he's in Chinese been in shock last easy Guinea continue to be John's ... does that help with the direction of the company that vision ... in some ways the S segues into because that means there's more consistency and in the way e the weight of companies going to be Ryan as Michael gallons of told me in an interview it's it's a it's an owner ... operated model ... because he won't still forty percent of the top of the of the company's shares ... and he has a lot of its taken in and they'll be being successful ... now where as the NZ We remakes Dell makes a problem focuses on the high margin business is what some gold stickles is going to bed to be that the ham ... what the biggest one right now is this is the PC market hates DEL is DEL one now said it's about still seventy percent of their business is still in PCs and that's gonna be a problem that I mean ... when he sees ... the PC market is shrinking ... so I there's some debate on whether they will stay in PC some outside talk to the levy will ... on citing the decision of each beaded ... that Dell rival which ... I just two years ago toyed with the idea of of getting out of PCs but decided not to because there was just so many benefits for the business and staying in that market ... I've that is so plain smoke and I'd I love that about and not the focus a ... dozen three strongly in the lead Global tak makan two and three quartets early and ... all that these with a sea of cost on the web for a commercial in enterprise and public sector lot of business markets and any says ... calm down two point seven five trillion is is bigger than two hundred and fifty billion ... I mean I look around some of them ... that's that's his game plan that says that in his his message is ... that corporate IP market is much bigger and earn more opportunities to them the the the the battle is not over there ... and Dell has this user base in that market and also in the consumer space ... I would wish to build on ... our a winning strategy so that they can become a bigger player similar to IBM ... HP Cisco systems ... the problem analysts see in that strategy isn't again it's a consolidating market there are other players ... I've that are in a stronger position and now Dell going private has some benefits because he won't be ... susceptible to the pressures of Wall Street ... but at the same time it also limits and in in in some way as ... to who we wish him luck of course thank you very much a boy band payments I'll ... all MarketWatch and California ...