It’s pretty common to see business owners launching something new without checking whether anyone actually WANTS what they’re launching. Validating your ideas can save you a lot of money and heartache. This episode, I’m looking at how you can validate your ideas before launching anything. Download my free ebook, 79 Ways to Up-level Your Busines ...…

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not putting all your eggs in one basket. This episode, I’m looking at how you can get started with passive income in your business. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtayl ...…

Everyone is so obsessed with the follower count on Instagram, and I’m here to tell you that it doesn’t matter one bit. I lost 300 followers and I don’t care. This episode, I’m telling you why. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co…

I’ve learned some big branding lessons in the few years I’ve been in business. Most of these lessons are ones I’ve learned the hard way. This episode, I’m sharing the 5 biggest lessons I’ve learned about branding. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co…

Branding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the great ones. I’m by no means a branding expert, but I’ve learnt a few things along the way and today I’ll be sharing a few branding tips with you. Download my free ebook, 79 Ways to Up-level Your Busin ...…

Email marketing is such an important part of marketing your business. Instead of asking “How can I get more Instagram followers?” people should really be asking “How can I grow my email list?” This episode, I’m sharing the email marketing lessons I learned in 2018, as well as some of the things that seem to be working well right now in 2019. Do ...…

Content marketing is a great way for businesses with small budgets to stand out against bigger competitors. This episode, I’m sharing the content marketing lessons I learned in 2018 and what’s working in content marketing in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephta ...…

Pinterest marketing has been one of the biggest traffic sources to my website - and it just keeps growing. This episode, I’m sharing the Pinterest lessons I learned in 2018, plus what’s working well on Pinterest in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co…

Instagram marketing is still an excellent way to grow your business, but the game has changed. This episode, I’m looking at what’s working on Instagram in 2019, as well as some big Instagram lessons I learned in 2018. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co…

Facebook Ads are a pretty different game to what they were a few years ago. Here’s a quick update on what’s working in 2019, as well as a recap of what I learned in 2018. Register for my free Facebook Ads masterclass: http://stephtaylor.co/fb Follow me on Instagram @stephtaylor.co

Even if you’re not a social media manager, you might learn a thing or two from this episode. Especially if you run a client-based business of any sort. We’re no longer taking social media management clients, but these are some of the lessons I’ve learned in the 5ish years that I’ve been managing social media accounts for clients. First as a fre ...…

Consistency is so important when marketing your business. You can’t do something sporadically and hope to see great results - it just doesn’t work that way. This episode, I’m looking at 5 ways you can stay consistent with your content creation and your marketing tactics. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler ...…

If you’re consistently creating content, there will be a time when you run out of content marketing ideas. So, how do you come up with ideas for content? This episode, I’m sharing 5 ways to come up with content ideas. Register for the 3-Day Simpler Marketing Challenge at stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co…

There are so many ways to plan your content marketing calendar for 2019. There isn’t one answer to this question - to be honest, it’s more a whole lot of trial and error until you find something that works for you. Luckily for you, I’ve done a whole lot of trialling and erroring myself, so this episode I’m sharing a couple of different methods ...…

There’s this misconception in the small business space that marketing your business has to be complicated. That’s is something only a select few people can do, that it’s time-consuming and that you have to do ALL of the marketing - otherwise you may as well do none of it. This episode I’m looking at 5 quick wins you can implement to simplify yo ...…

We’re all getting more and more weary about where we choose to spend our money online. It’s far too easy for a fly-by-night operator to set up shop, rip us off and then disappear into oblivion. So, if people aren’t buying from you or they’re reluctant to work with you, it might be that they simply don’t trust you enough yet. Trust is EVERYTHING ...…

Tomorrow is statistically the day when most people give up on their new year’s resolutions. So, even if you’ve given up on your resolution to hit the gym every day, run 50km each week or go cold turkey on coffee, here are some realistic resolutions you can apply to your business this year. Looking to declutter your marketing in 2019? Register f ...…

Building an online community is a great way for your business to stand out - even in a saturated space. This episode, I’m sharing some of my favourite places to build your online tribe in 2019 and how you can use them to effectively build your tribe. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge ...…

Your people, or your tribe, are so important to whatever you do in business. In order to launch or sell anything, you need to have people who are willing to buy from you or work with you. And before people will hand over their precious money, they typically want to trust you - trust that you’ll deliver what you say you will, that it will be qua ...…

There are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking at what type of content marketing is best for your business and yourself - based on what your own strengths are. Download my free cheat sheet - 50 ways to promote your content at http://stephtaylor ...…

When I first started out in business, I relied solely on organic social media marketing and influencer marketing alone to build my business. And it worked - I grew the Instagram following to around 23k in under 12 months. But, times have changed. Is it still enough to just market your business using organic social media alone? Download my free ...…

Creating content is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’m looking at how to drive traffic to your content and reach new audiences. Download my free cheat sheets from http://stephtaylor.co/65 Wanna see what happens behind the scenes? Follow me at @stephtayl ...…

SEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you should bother with SEO, and how you can get started with SEO. I’d love it if you could please screenshot and share this episode on Instagram Stories and tag @stephtaylor.co - you might even get a sh ...…

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. Follow me on Instagram: @stephta ...…

Instagram marketing can be a great way to reach your business goals, when done with an Instagram strategy. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, so that you can use Instagram to bring you closer to your business goals. Download the free chapter of my Instagr ...…

No clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I'm looking at all the things you need to have in place before you start marketing a business. Download my FREE website conversion checklist: http://stephtaylo ...…

Creating a marketing strategy is one of the most important things you need before you start marketing your business. This episode, I look at what a marketing strategy is, why you need a marketing strategy, and I help you create a quick marketing strategy. Download my free cheat sheet 50 Ways to Promote Your Content: http://stephtaylor.co/3 Foll ...…

This episode is my last one for 2018. For the next couple of weeks, I’ll be rebroadcasting the most popular episodes from 2018 while I take a few weeks to relax, spend lots of time at the beach and create lots more content, and I’ll be back with fresh episodes in January. Today, I’m sharing my vision and plans for 2019. Some big changes are hap ...…

2018 has been a BIG year. In today’s episode, I’m sharing the nitty gritty of my 2018 with you: What worked well, what didn’t work so well, what absolutely failed and what lessons I learned, that I’ll take with me into 2019. Doors are open for Socialette Elite this week only - join now at http://stephtaylor.co/elite…

Not sure how to build an email list? You need to give them some incentive to sign up. My favourite type of incentive is a free piece of content - e.g. a cheat sheet, ebook, template, etc. Today I’m going to run you through the steps in setting this list-building system up, so you can grow your email list on autopilot. And when your email list g ...…

As anyone who is on my email list will tell you, I’m a BIG fan of email marketing. I probably email my list more often than I post on social media these days - and I’ve seen a much bigger ROI from email than from any other channel. But, if you’re starting your email list from scratch, it can feel a bit pointless at the start. You feel like you’ ...…

Look up #laptoplifestyle on Instagram and you’d be forgiven for thinking that running a business is anything but poolside cocktails and sunsets. But, in the early days of business, it’s more likely going to be the opposite of poolside cocktails and sunsets. The thing is: I’m pretty sure everyone goes through this. In my almost 3 years of runnin ...…

SEO can be confusing. How do you even start doing SEO? Surely it’s too techy and difficult to DIY your SEO, right? Wrong. Today’s guest, Kate Toon, is the queen of SEO, in an industry full of dodgy “experts”. Today, we’re talking about SEO basics and how to get your website found by Google - without it costing you a fortune or hours of your tim ...…

Instagram followers - we all want to get more Instagram followers, right? Today, I’m sharing 5 Instagram growth tactics with you, so that you can grow your Instagram following with people who might actually buy from you or work with you. Purchase Insta Domination: http://stephtaylor.co/ebook Follow me on Instagram @wearewildbloom and @stephtayl ...…

Instagram marketing has changed a bit over the past few years and so have the rules about how often you should post to Instagram. Today, I’m answering the question “How often should I post to Instagram?” Doors are closing for Socialette Elite. Join at http://stephtaylor.co/elite Got your own question you’d like answered on the podcast? Hit me u ...…

Instagram comment pods became a big thing when the Instagram algorithm changed and suddenly people got a fraction of the Instagram engagement they had before. This episode, I'm looking at the truth about Instagram pods. This episode is brought to you by Socialette Elite. Join at http://stephtaylor.co/elite…

Doors are open for Socialette Elite, for this week only, and then they’ll close again until late December. And, when they reopen, the price will go up. So, if Socialette Elite is something you might be interested in, listen up because you don’t want to miss this. Register for Socialette Elite at http://stephtaylor.co/elite…

Brand visuals are SO important when you’re starting a new business, or even rebranding an old one. Today’s listener question is “How did you decide on your brand theme?” In this episode, I’m answering the question and sharing my top tips for choosing your brand theme. Doors are open for Socialette Elite! Find out more + register at http://steph ...…

Marketing mistakes. We’ve all made them. But, there are a few surprising ones that I’ve noticed people making again and again. This episode, I’m looking at 3 of these mistakes, in the hope that you can avoid making them yourself. I think you might find them a little bit surprising - and probably not what you expected at all. Register for my fre ...…

All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing their email list. If you’re jumping straight to these things, then there are some big marketing foundations that you’re overlooking. This episode, I’m going to run through 5 big things you’re overlo ...…

The question I’m answering today is: How do I start marketing my business when I have no followers, a tiny email list and no budget for paid ads? I love this question - because we all have to start somewhere! Register for my free live training at http://stephtaylor.co/roadmap Got a question you’d like me to answer on the podcast? DM me on Insta ...…

Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in early 2017. I learnt a few hundred things that I don’t think I would have figured out otherwise. So, in today’s episode, I’m celebrating hindsight and sharing with you 5 things I would do different ...…

So many business owners don’t like marketing their business because it feels a bit icky or “salesy”. Marketing your business shouldn’t feel this way! It should be something you feel good about - after all, you’re helping people in some way, shape or form. Today I’m sharing some of my tips to market your business without feeling salesy - somethi ...…

This week, I’m introducing a new style of episode. Every Friday I’m going to be answering a question that a listener has sent in. Today’s question I’m answering is “How do I organise my social media for my launch?” Register for my free live training “5 steps to your next $10k: Your Content Roadmap” at http://stephtaylor.co/roadmap Want your own ...…

Socialette is on holiday! I'll be back later this week but in the meantime, here are some of the most-loved episodes so far. I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and apps over the past few years. This episode, I’m running you through the ke ...…

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. It’s all well and good growing your Instagram following, but once they’re following you, you need to build a connection with them and start to nurture them down the funnel. So, how do you build a connection on Instagram? Here’s a ...…

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to grow your Instagram following overnight. These days, Instagram marketing ain’t what it used to be. ...…

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