Last week a article was published by California Apparel News that showcased a feature about Bricks & Wood and the root to where & why the brand is what it is currently along with what's to come. To give a quick description of the feature - as you may already know, it's very important to us to showcase where we're from & why. South Central is such a powerful hub of a lot of if not all of what people see as Los Angeles culture. But from our point of view South Central has been overlooked & overshadowed by a lot of other things.

We're not just a LA brand, that classifies us to something more broad but we're here to be specific & direct with our consumers (though we hate that word). Representing South Central in such a way is something for everyone to relate to actually. It's the idea of standing behind your true identity & not being ashamed of who you are or where you came from in a very direct way as we continue to specific South Central, Los Angeles.

Thank you CAN for the digital & printed article. This only helps us expand our story even further.

In 2003, the Los Angeles City Council voted to officially change the name of South Central Los Angeles to South Los Angeles.

The City Council hoped a name change would dispel stereotypes of crime, gangs and violence of the area below the 10 Freeway, but the name change never resonated with Kacey Lynch, a third-generation South Central resident.

Lynch tells people that his clothing brand, Bricks & Wood, is headquartered in South Central Los Angeles, not South Los Angeles.

“A City Council vote will not change the identity of people,” he said of his district. “I don’t call it ‘South LA.’ People who are not from here call it South LA.”

However, like the 2003 City Council, he hoped to change perceptions of his neighborhood. And he thought he could do it with a clothing line.

“I wanted people to know that success is not what you see on TV. I want people to understand that success is what surrounds you. You don’t have to leave your neighborhood. The challenge might be tougher, but the reward will be more fulfilling. You can prove to the world that this place has creativity and beauty,” Lynch said. In the future, he hopes to open a branded boutique in his neighborhood.