Online vehicle sales happen tens of thousands of times a year – without the use of a showroom. If you don’t adapt to this market, you are losing hundreds of thousands of dollars, you’re losing customers, you are losing repeat business, you are losing referrals and you are losing the additional business that comes with each vehicle sale.

Many dealerships are only using their websites as catalogs rather than online stores. There is literally no way humanly possible to complete an online purchase. You may WANT them to come on down, but many times, they don’t want to – so they are going to find a dealership (or car lot) that will accommodate their needs.

And sadly, many dealerships use third party companies to set up generic and bland template websites and those websites contain numerous traffic leaks and distractions that are so totally unnecessary – and super annoying to the savvy online shopper. Those third parties can collect YOUR customer’s data and sell it to other third parties under the guise of “partnerships”. This violates the law in several states. Then, they piecemeal your website together with several other third party scripts and apps. Those third parties put their own name, logo and link on YOUR website – tacky! And worse – we have yet to see ONE corporate dealership website that is ADA compliant. The fines for not having an ADA compliant website are substantial and will be devastating to your business and reputation. The feds don’t take too kindly to this sort of thing (or anything else for that matter!!).