Go big or go home, isn’t that what they say? This Movember’s Irish campaign has certainly done that projecting a moustache on to the Cliffs of Moher, in County Clare.

Every November men around the world begin the month clean shaven and grow a moustache (a la Ron Burgundy) all in the name of raising awareness about prostate cancer. Founds go to cancer charities and to the Movember Foundation’s global research initiative GAP.

The Mo projection on the cliffs was 200 meters high and 600 meters wide and lasted 60 seconds.

Movember Ireland manager Neil Rooney “This year we wanted to go big and what’s bigger than the world’s largest moustache?”

Every year over 3,000 men are diagnosed with prostate cancer which make raising awareness vital. The idea of having men grown hipster-esque moustaches is to spark conversations about men’s health.

This is Movember’s seventh year and over the last six years they’ve raised $10.8 million.