“ComiXology’s mission is to spread the love of comics and graphic novels in all forms,” David Steinberger, co-founder and CEO of comiXology said in the statement. “There is no better home for comiXology than Amazon to see this vision through. Working together, we look to accelerate a new age for comic books and graphic novels.”

Steinberger also said in a note that comiXology would still "retain its identity as an Amazon subsidiary."

Amazon will be using the technology to bring comics and graphic novels to its digital readers, likely through its Kindle. ComiXology has content from more than 75 publishers and creators. Terms of the deal weren't disclosed, but Amazon expects the deal to be finalized by June.

If Amazon wants to bring all content to its readers (and Kindle or Kindle Fire) it also has to be able to give readers their comic books and graphic novels. This is a way for Amazon to become even more invaluable to its users.