The Empower conference, organised by Women in Sport will both identify and help to solve the causes of inequality. The conference will also harness the latest insights, social innovation and best practice evidence to provide solutions. Bringing together champions that challenge the status quo, the Empower conference will ask urgent questions and share ideas that welcome more women and girls into sport and the lifelong advantages it provides.

Ruth Holdaway, Women in Sport Chief Executive Officer said: “We are delighted to have AKQA’s participation as a key sponsor in our Empower conference. As an innovative creative agency, AKQA’s commitment and contribution today will help future generations to experience the transformational benefits of sport.”

Ajaz Ahmed, AKQA Chief Executive Officer said: “Whether it’s through a lack of visibility, access, investment or encouragement, sport is another example of the social inequality that still exists and needs to be tackled. Our team is proud to contribute to the Women in Sport Empower conference to help make progress faster and further.”

Through its research, insights and activities Women In Sport work to: ensure girls stay engaged with physical activity at the times when they are most at risk of losing interest – through primary school and through the transition to adulthood; use sport to empower women and girls facing disadvantage to reach their full potential; and change the culture of sport so that sexism and gender discrimination become aspects of the past.