The Problem: When your target audience is comprised world class creatives, for Thunder Studios, client-facing meant artist-facing. Add into that Thunder's big ambitions beyond just the stage rental business, and what we needed was to represent an industrially capable production facility married a creatively sophisticated brand vision. Thus began our 2016 branding and website overhaul. After much deliberation, we decided on one defining header image which came to be called simply "Looking Up".

Facility fancy.

The Challenge: To impress those keen eyes, our header images not only needed to be uniform, but also visually memorable and impressive across platforms, with a special emphasis on iOS, OSX, and Chrome on the user-end. After many attempts, Twitter's banner image platform variance proved to be especially challenging, and a clean and simple solution was needed.

Pandemonium.

The Solution: Being assigned to solve this, I created a unique translucent representation of the default trimming and profile-image-blocking for the extremes on each end user platform, and unified them into a single image narrowing down to "safe" and "danger" zones. Here's the final product.

This is the first of 16 Chapters of 'Hatch's Order of Magnitude' being made available for free on www.mehatch.com

** = New words, or fresh word applications by me.

* = Words in unusual usage, here applied by me in the ordering, but most of the work for that unique application belongs to another writer.

HOOM MANUSCRIPT CH1 'Ideologies and Principles'

TABLE OF CONTENTS

I. Ideologies and Principles: (from Religious to Philosophical)

1. The Great Chain of Being

2. Degrees of Islamic Shi’a Religious Expertise/Authority

3. Degrees of Islamic Sunni Religious Expertise/Authority

4. Degrees of Roman Catholic Religious Expertise/Authority

5. Degrees of Good and Bad

6. Degrees of Age at Which You First Realize the Truth About…

7. Degrees of Degrees

8. Is It True?

9. Degrees of Certainty

I. The Great Chain of Being (Medieval Christian Theology)

1. Vaccum / Nothing

2. Mineral / Inanimate

3. Fire

4. Plants

5. Beasts

6. Humans

7. Angels

8. Principalities

9. Virtues, Fortresses, and Strongholds

10. Rulers and Authorities

11. Powers

12. Dominions

13. Thrones

14. Cherubim

15. Archangels

16. Seraphim

17. God

II. Degrees of Islamic Shi’a Religious Expertise / Authority

1. Tribal Sheikh

2. Sheikh or Da’ii

3. Hujjat

4. Allama

5. Ayatollah

6. Grand Ayatollah

7. Imam

8. Muhammad

9. Allah

III. Degrees of Islamic Sunni Religious Expertise / Authority

1. Imam

2. Muhammad

3. Allah

IV. Degrees of Roman Catholic Religious Expertise / Authority

1. Altar Boy

2. Eucharistic Minister

3. Deacon

4. Priest

5. Monsignor

6. Bishop

7. Archbishop

8. Cardinal

9. Pope

10. Doctor of the Church

11. Jesus Christ

12. God the Father / YHWH / I Am that I Am

V. Degrees of Good and Bad

1. Lecteric**

2. Incomprehensible*

3. Mengelic*

4. Unthinkable

5. Horrifying

6. Unspeakable

7. Abominable

8. Execrable

9. Abhorrent

10. Opprobrious

11. Horrendous

12. Atrocious

13. Jarjaric**, *

14. Heinous

15. Vile

16. Horrible

17. Revolting

18. Horrid

19. Infamous

20. Reprobate

21. Atrocious

22. Wicked

23. Repugnant

24. Terrible

25. Evil

26. Repulsive

27. Beastly

28. Deplorable

29. Loathsome

30. Despicable

31. Awful

32. Foul

33. Detestable

34. Dreadful

35. Bad

36. Unacceptable

37. Lousy

38. Poor

39. Unpleasant

40. Dissatisfactory

41. Ordinary

42. Not Bad

43. Hunky Dory

44. Neat

45. Swell

46. Peachy

47. Good

48. Fine

49. Distinguished

50. Praiseworthy

51. Spiffy

52. Dandy

53. Exceptional

54. Premium

55. Remarkable

56. Capital

57. Commendable

58. Primo

59. Crack

60. Something Else

61. Great

62. Notable

63. Terrific

64. First-Rate

65. Meritable

66. Bang-Up

67. Smashing

68. Exemplary

69. Cat’s Pajamas

70. Extraordinary

71. Outstanding

72. Meritorious

73. Superb

74. Excellent

75. Crackerjack

76. Tip-Top

77. Laudable

78. Top Notch

79. Super

80. Amazing

81. Superior

82. Magnificent

83. Superlative

84. Super-Duper

85. Skookum

86. Wondrous

87. Fabulous

88. Wonderful

89. Astounding

90. Phenomenal

91. Unreal

92. World Class

93. Stupendous

94. Fantastic

95. Marvelous

96. Peerless

97. Incredible

98. Stupifying

99. Tremendous

100. Supreme

101. Incomparable

102. Un-Heard Of

103. Awesome

104. Brilliant

105. Breath Taking

106. Glorious

107. Best

108. Best Ever

109. Mind Blowing

110. Transcendent

111. Perfect

112. Ideal

VI. Degrees of Age at which you realize you know the real truth about…

1. I am

2. Objects still existing in the absence of perception

3. How to use the bathroom

4. The Tooth Fairy

5. The Easter Bunny

6. Santa Clause

7. Where Babies Come From

8. How Democracy works.

9. Libido

10. Everything

11. The fact that there are lots of other religions out there, and that, mathematically, there will always more people that believe in all the other religions combined than believe in yours.

12. Alcohol

13. Sex

14. The Real World / Life Isn’t Fair / Value of a dollar / Etc.

15. Nothing

16. True, Romantic Love

17. What it feels like to be a parent.

18. Because entities with free will by definition disagree, and no two individuals act on identical internal systems of opinion, therefore, in democracy, politics is compromise. As it should be. Therefore you’re never, ever going to really like either candidate, and that choice will always be the lesser of two evils…so get over it.