News Articles

The toolkit will help local businesses make full use of their connections to nearby World HeritageSites.

England’s World Heritage Story: The North is a Discover England Fund (DEF) project designed to raise awareness of and increase visitor numbers to the six UNESCO World Heritage Sites of northern England via the creation of bespoke, bookable itineraries of between one and five days. Led by Cumbria Tourism and inspired by the 2017 awarding of UNESCO World Heritage status to the Lake District National Park, the project aims to highlight northern England’s deep contribution to the world’s cultural patrimony.

The other sites included in the project are Hadrian’s Wall (the northernmost frontier of the Roman Empire); Durham Castle & Cathedral (a soaring cathedral that was the prototype for the Gothic style); Studley Royal Water Park & Fountains Abbey (a stunning example of the English formal style built around the evocative ruins of a 12th-century Cistercian abbey); Saltaire (the idealised version of a 19th-century industrial village built around what was once the world’s largest factory); and Liverpool, Maritime Mercantile City (the birthplace of the modern port and the Beatles).

In order to help local businesses clustered in and around the world heritage sites, the project has worked with the world heritage coordinators and commissioned a series of business engagement toolkits designed to help local businesses make full use of their connections to their respective world heritage sites. This includes information on the significance of world heritage status, how world heritage status can benefit you and how to effectively market that connection to your client base.

This business engagement toolkit will be made available to you very soon, along with a set of branding guidelines and some bespoke video and photography.

In the meantime, if you would like any more information please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Sign-up

ViewpoiNT Email Newsletter

Get industry updates, local tourism news, funding information, business opportunities and company updates direct to your inbox.