MARISSA MAYER: Here's Why I Just Bought Tumblr For $1.1 Billionhttp://www.businessinsider.com/marissa-mayer-heres-why-i-just-bought-tumblr-for-11-billion-2013-5/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Sun, 02 Aug 2015 16:47:14 -0400Nicholas Carlsonhttp://www.businessinsider.com/c/519a5b42eab8ea3c23000001MichaelCLeonardMon, 20 May 2013 13:20:02 -0400http://www.businessinsider.com/c/519a5b42eab8ea3c23000001
Tumblr already has search that works just fine and people on there don't want to have their accounts tied to Yahoo!’s personalization technology. They like being anonymous. So it's really about Yahoo trying to advertise to Tumblr's bloggers but by doing that they will mess up the environment that brought people to Tumblr in the first place. This just gets down to the fact that Marissa can't figure out how to innovate so she tries to find more eyeballs for ads and shows that is all Yahoo really is, a content aggregation site for advertisers to use.http://www.businessinsider.com/c/519a37beeab8eaaf4f000018Alvin ErnestMon, 20 May 2013 10:48:30 -0400http://www.businessinsider.com/c/519a37beeab8eaaf4f000018
Very nicely said, but clearly something in it! My take away is that Tumblr becomes a "killer app" in the Yahoo arsenal i.e. Tumblr uses Yahoo search and feeds Yahoo search. Maybe Mayer is onto something; if she can keep Yahoo at arms length. IMHO, Yahoo also needs to look into strategies to reward the blogger's creativity. Maybe even use Tumblr to drive the creation of a "knowledge networking" platform i.e. build beyond the Tumblr app. This could be something special as it would have the potential to match "creators" and "sellers" in a timely and focused manner... I am now interested to see what Mayer does next! [ contact: Private Ventures - rethinking TMT futures +352 621 456 613]http://www.businessinsider.com/c/519a279eeab8ea0729000010TWMon, 20 May 2013 09:39:42 -0400http://www.businessinsider.com/c/519a279eeab8ea0729000010
Yup. That is about the only reasonable explanation I can come up with as well.http://www.businessinsider.com/c/519a24c8ecad04103e000001timachesonMon, 20 May 2013 09:27:36 -0400http://www.businessinsider.com/c/519a24c8ecad04103e000001
This could be the worst thing that could happen to Tumblr. What improvements could Yahoo make when their own platforms are in decline?
The best thing about Flickr is that Yahoo left it alone after buying it. The best we can hope for is that Yahoo adopts the same approach with Tumblr. However, Meyer must be desperate to be associated with something successful at Yahoo before she leaves, and will want to make her mark -- indeed, this is probably what the acquisition is really about.
Tumblr is overrated. Mayer needs to wise up to the fact that Yahoo does not have the cash reserves that she took for granted at Google (mainly thanks to search). Meyer still has all the hallmarks of Google executives -- pathological ego and an obsession with acquisition and imitation instead of internal innovation. Yahoo still has a huge and talented workforce -- why can't it create the next big thing instead of buying the last one? Mayer is letting the staff down.
Users generally do not want this, but nobody bothered to ask them:
<a href="http://mashable.com/2013/05/19/yahoo-tumblr-reactions/" target="_blank" rel="nofollow" >http://mashable.com/2013/05/19/yahoo-tumblr-reactions/</a>
Tumblr does not need Yahoo. But money talks.http://www.businessinsider.com/c/519a22afeab8ea1c21000001Dean WormerMon, 20 May 2013 09:18:39 -0400http://www.businessinsider.com/c/519a22afeab8ea1c21000001
M&A is like crack for a lot of CEOshttp://www.businessinsider.com/c/519a1f0deab8eaa416000009GodMon, 20 May 2013 09:03:09 -0400http://www.businessinsider.com/c/519a1f0deab8eaa416000009
Seriously...$1.1B valuation for a glorified adult content site, I hope someone did the due diligence and reviewed the amount of adult content users versus the non-adult content users...otherwise this is destined to goof up.
Also, does anyone else get the impression that MM is just trying to acquire her way to a Yahoo turn-around versus actually innovate themselves? Seems like the message to the shareholders is, there are WAY smarter people out there innovating WAY better than we are...so we are just going to just go buy them and figure it all out later versus fixing the fundamental challenges we face with our massive organization right now...http://www.businessinsider.com/c/519a1beaecad046f2c000005limmy2Mon, 20 May 2013 08:49:46 -0400http://www.businessinsider.com/c/519a1beaecad046f2c000005
Marisa we love you here at BI, we can't get enough of you.http://www.businessinsider.com/c/519a1a8c69bedd9863000014JTuMon, 20 May 2013 08:43:56 -0400http://www.businessinsider.com/c/519a1a8c69bedd9863000014
So MM's strategy to turn Yahoo around is to buy a company best known for its adult content...http://www.businessinsider.com/c/519a1a886bb3f7d828000008ThePostalnatorMon, 20 May 2013 08:43:52 -0400http://www.businessinsider.com/c/519a1a886bb3f7d828000008
Today is the day that wannabe startups will stop working on photo apps, and start working on blogging apps. Idea: do anything but, you're too latehttp://www.businessinsider.com/c/519a17e8eab8eade0200002dDean WormerMon, 20 May 2013 08:32:40 -0400http://www.businessinsider.com/c/519a17e8eab8eade0200002d
tumblr+Y!= a sh&t load of low value unmonetizable traffic.