Social media "credentials" for guest access?

Hello to the Group-

Among WLAN vendors and portal provider, the usage of social media login as an acceptable guest network sign-in mechanism is getting more common. I get the appeal for retail/hospitality WLANs that ultimately will Target marketing at you based on these credentials,
but I’m not digging it myself for use in higher ed because of the “anyone can come up with a BS social media sign-in” factor. At the same time, to dismiss any system that uses social media means narrowing down your choices for guest access when you’re shopping,
and so I wonder…

Are any schools using guest access that is based on social media login? How’s it working out for you, and have you ever regretted the choice?

Comments

Lee,

We're on the same wavelength--I can see the allure for commercial applications. Higher ed uses will lean more toward attribution. We tried Facebook authentication for about 20 seconds before coming to the conclusion that our target population would be overly skeptical about what we might do with the data.

My thoughts (not speaking for my employer) are right along the same lines.
The analytics are nice, but if they’re of interest to departments or colleges, the same data can likely be gleaned from the university’s own records. On the other hand, in public venues (sports arenas, outreach events, college expos, campus tours) it might
still be worthwhile.

Among WLAN vendors and portal provider, the usage of social media login as an acceptable guest network sign-in mechanism is getting more common. I get the appeal for retail/hospitality WLANs that ultimately will Target marketing at you based on these credentials,
but I’m not digging it myself for use in higher ed because of the “anyone can come up with a BS social media sign-in” factor. At the same time, to dismiss any system that uses social media means narrowing down your choices for guest access when you’re shopping,
and so I wonder…

Are any schools using guest access that is based on social media login? How’s it working out for you, and have you ever regretted the choice?

We're on the same wavelength--I can see the allure for commercial applications. Higher ed uses will lean more toward attribution. We tried Facebook authentication for about 20 seconds before coming to the conclusion that our target population would be overly skeptical about what we might do with the data.

My thoughts (not speaking for my employer) are right along the same lines.
The analytics are nice, but if they’re of interest to departments or colleges, the same data can likely be gleaned from the university’s own records. On the other hand, in public venues (sports arenas, outreach events, college expos, campus tours) it might
still be worthwhile.