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Online Dating Study: Too Many Choices Lead To Dissatisfaction

UNIVERSITY OF WISCONSIN-MADISON - June 14 - According to researchers at the University of Wisconsin–Madison, sifting through many choices is problematic because it can create the perception that the grass is always greener. In the experiment, online daters who chose from a large set of potential partners were less satisfied with their choice than those who selected from a small set, and were more likely to change their selection. So more isn't always better.

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Online Dating Study: Too Many Choices Lead To Dissatisfaction

UNIVERSITY OF WISCONSIN-MADISON - June 14 - According to researchers at the University of Wisconsin–Madison, sifting through many choices is problematic because it can create the perception that the grass is always greener. In the experiment, online daters who chose from a large set of potential partners were less satisfied with their choice than those who selected from a small set, and were more likely to change their selection. So more isn't always better.