That's what director Guy Ritchie thinks. You can judge for yourself in the new video that Ritchie has created for David Beckham Bodywear at H&M.

"David is the perfect leading man," says the director. "For me, this felt like more than a campaign - it was like directing a short film."

The funny/sexy campaign follows a buff Beckham, 37, sprinting through the streets of Beverly Hills sporting only his skimpy boxer briefs. He's chasing after his robe, which got caught in the door of a Range Rover (driven by wife Victoria, perhaps?).

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The short was the brainchild of creative director Marc Atlan, who came up with the concept two years ago.

"Working with Guy has been a fantastic experience," says the soccer star in the announcement. "I hope everyone has as much fun watching the film as I had making it."

The bodywear line offers a new range of colours that echo the action hero theme of the short, with dark navys, reds and utility greens.