Marketing Your Product Using Immersive Technology

Know your VR from your AR? Local businesses will have the opportunity to listen to technology specialists who will share their expertise in the areas of augmented reality, virtual reality, artificial intelligence, 360 video and connected devices, explaining how these technologies can help promote a business.

This one-day event hosted by Digital Catapult NI follows the recent immersive technologies workshop which took place in October 2018. This unique opportunity allows SME’s, large scale entrepreneurs, sole traders, entrepreneurs and anyone interested in finding out more about immersive technology and its application as a marketing tool

The event will be rounded off with lunch and networking to provide businesses with an opportunity to speak with the technology experts on a one to one basis.

Agenda

10:20am

Digital Catapult NI – How the Immersive Lab NI is developing new business opportunities across the region.

Adam Wallace – Digital catapult NI: Through his work with Digital Catapult NI, Adam Wallace helps to drive innovation in enterprises of all sizes. He successfully promotes access to emerging tech and harnessing creativity and imagination to encourage change.

Yellow Design: A Belfast based agency specialising in branding and digital media, their client focus has been within the engineering sector (incorporating advanced manufacturing) and mobile / Telcoms. They are currently developing a VR and AR offering to regional and national enterprises, embracing Immersive technology as they develop their business model.

Resinize: Cinematic Virtual Reality – their mission is to create incredible immersive experiences that stretch the boundaries of the viewer and the medium. They work with major brands, sports organisations, theatre companies and broadcasters to create compelling VR Content, from the blank page to the final product.Their goal is to harness this exciting new medium, using state-of-the-art 360 video, 3D stereoscopic vision and spatial sound to immerse people in breath taking content, to embrace a new form of storytelling, and to teleport views to a whole new world. With their roots and reputation in high-end global film and television they have an intimate knowledge of the tricks and tech required to create truly unforgettable experiences.