Welsh bakery business Cake Crew to expand

Wales-based business Cake Crew is expanding to meet growing demand for its cupcakes.

The Cake Crew is increasing production capacity at its 25,000 square foot bakery in Bala after securing a £500,000 loan from Finance Wales

The business, which produces cakes for Tesco, Sainsbury’s, Morrisons, Aldi and The Co-op, employs 240 people in the North Wales town. It describes itself as the largest independent manufacturer of private-label cupcakes in the UK, and also produces traybakes, loaf cakes and muffins!

“As a company we focus on quality and continuously improving the products we manufacture for our retail customers,” said Cake Crew managing director Simon Faithfull.

“Over the last few years we’ve seen substantial growth as our products have found favour with consumers and, as a result, new retail customers have come on board.”

The £500,000 loan has come from the Wales Business Fund, which is designed to support small to medium-sized firms based in Wales, and has been part-funded by the European Regional Development Fund through the Welsh government.

“The Cake Crew are a great example of a local success story, with the business having grown significantly over the last three to four years,” said Finance Wales senior investment executive Rhodri Evans. “We are delighted to be able to support them with their continued growth.”