• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

April 9, 2013: Baseball games are mostly played in the afternoon or evening. But MLB is now a member of the "breakfast club."

Kellogg Co. has signed a multi-year agreement naming the cereal- and snack maker an official sponsor of Major League Baseball.

Kellogg will support the alliance with multi-media marketing, consumer activations, social media and branding on more than 27 million specially-marked packages of Kellogg's products. Although not detailed, Kellogg likely will ad TV, print and other traditional marketing to the mix.

Financial terms of the deal were not reveals.

Kellogg said it would launch the alliance with the "Kellogg's Triple Play" promotion, offering consumers the opportunity to win tickets to a 2013 World Series game, a 2014 Opening Day game and the 2014 MLB All-Star Game. The promotion is being touted on packaging, online, through additional text-to-win platforms and multiple activations with MLB teams.

To be eligible to enter, the Kellogg's Triple Play sweepstakes, consumers must first become registered members of the Kellogg's Family Rewards program. (Full details here.)

"Building the next generation of fans is an important priority for Major League Baseball, so we are pleased to welcome Kellogg Company, and its iconic and popular brands loved by families, as an official MLB sponsor," Tim Brosnan, evp-business, for MLB, said in a statement. "Thanks to Kellogg Co., winning fans will have the opportunity to experience the best that Baseball has to offer and see the most talented players in the world at Opening Day, the MLB All-Star Game and the World Series."

According to Todd Penegor, president, U.S. Snack for Kellogg, "Teaming up with MLB and the national pastime is a fun way to connect with our consumers across multiple brands. The Triple Play sweepstakes will allow baseball fans the opportunity to enjoy our brands, and have the chance to win some great prices."