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Tag Archives: Tracking

Hello everyone, we hope you are all well and ready for another busy day ahead. We sure are on this side!

Yesterday we spoke about thinking before tweeting, first and foremost, thank you all who have commented and reblogged the post, it is much appreciated. We hope you have found the content relevant to you but the journey doesn’t end yet, there is plenty more in Social Media to speak about like today’s topic, automating activity in Social Media, good or bad? What do you think?

There are many aspects of Social Media that can become disastrous if not done right, automating material is one of them. Do you ever receive a message immediately after you follow someone? Does it ask you to take a look at their product or like a specific page? Yes, that’s right, it’s most likely this message has been automated to be sent to every single new follower.

Now, this is a great strategy as it saves a lot of time but does it really work? And how do you measure its effectiveness?

There are so many services available online that allow users to automate material but they do not offer any way of monitoring how effective it is, at least not for free so how do you track it without having to spend a fortune? For general users it is a great idea to use free services like bit.ly to monitor your links, if there isn’t any links in the message then it may be a good idea to include them as it allows for easier tracking.

Overall, automating is extremely helpful and it can increase your coverage tenfold but one has to make sure the right material is being shared as if you share a tweet about an onion when your audience speaks only of potatoes then there will be a problem.

What do you think of the above? Do you use these services? Let us know or join the discussion on Twitter by using the hashtag #AutoTweet

Yesterday we spoke about the efforts that need to be made when trying to be successful at Social Media, today we will speak about three different aspects of Social Media.

First of all there is the tracking side of things. This is important mostly because it allows a brand to in a sense, search for mentions relevant to them. Of course this entails a lot of work but this amount of work always pays off at the end of the day. Tracking mentions always reveals the bigger picture about the brand.

Moving forward then there is the monitoring. Tracking is specific which means it will not take place every day unless you have a lot of time to play with, that’s why monitoring is great. It allows the brand to see what people are saying about them without having to sit behind a screen all day looking for the mentions, this usually takes place by setting specific queries and having the results come in automatically, saves a lot of time too.

Finally there is the final part, the engagement, of course this will only happen if it is absolutely necessary. While engagement with the community should always take place regardless of what the circumstances are, this type of engagement sometimes will not be necessary unless there is a crisis to manage or a brand advocate is found.

Overall, these steps are very important for a brand when trying to keep up with their customers and audience. Is there anything you would add to this?

After discussing Facebook’s Graph Search yesterday we now ask, would a business be able to carry on without ever using Social Media at all?

Taking all aspects that Social Media can offer to a business our answer is no, no business will be able to carry on without adopting Social Media at some point. While some will survive for a couple more years without engaging with customers on Twitter or Facebook, others will succumb to the ever growing risk of being in the middle of a crisis and not knowing where it started or how to end it.

But let’s speak about the most important sides of Social Media. The Tracking, Monitoring and Engagement side are a must if a business wants to succeed in the social world.

Twitter being one of the most popular platforms people use to express their opinions, how does a business keep itself updated without tracking these all important mentions? But most importantly, without any monitoring, how does a business even know there are current customers discussing or even complaining about their services in the social web?

These are all important actions that need to be carried out in order to be successful at Social Media and there are prime examples of how businesses fail to respond to their customers, many times.

See below the mentions we have tracked by a specific business, unfortunately these have not been responded to which leads us to believe if a crisis breaks loose this business won’t even know until its already too late.

Having a bad comment about you on the social web happens, but when there are several across different platforms then there is definitely something to worry about.

We used a random brand to conduct this analysis and as shown, there is reason for this brand to dive straight into Social Media and begin the long process of mending what is broken. These are simply some of the comments we came across for there are many more.

What do you think the easiest steps to resolve these issues are? Do you think there is still time?