Fisher-Price to launch pet line exclusively at PetSmart

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EAST AURORA, N.Y. Fisher-Price announced that it is entering the pet category with an exclusive pet toy line available at U.S. and Canadian PetSmart stores and online at PetSmart.com in September.

“We are thrilled to help extend the Fisher-Price brand with which children and parents already have an emotional connection – but now with a unique twist,” says Matt McAdam, VP merchandising hardgoods. “We know pet parents and their pets are going to love these new toys and we’re excited about being the first to bring them to market.”

The collection is inspired by classic Fisher-Price toys and will retail for approximately $7.99 to $12.99 (U.S.) at PetSmart.