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Shutterstock on the Red Carpet(TM)

New Program Helps Photographers Gain Access to Red Carpet Events
Leading Stock Photography Agency to Help Procure Press Passes for its
Network of 60,000+ Contributing Photographers
NEW YORK, June 5 /CNW/ -- No more velvet ropes-at least not for
Shutterstock(R) photographers. Shutterstock(R), the world's largest
subscription-based stock photo agency, today announced the debut of a new
program: Shutterstock on the Red Carpet (www.shutterstock.com). Working
directly with its submitting photographers -- a global network that exceeds
60,000 -- the company will work to facilitate the acquisition of coveted press
passes, whether at film premieres, award shows, concerts or political rallies.
While taking steps to secure preferred access for its photographers,
Shutterstock will expand its library of celebrity images, a popular category
among buyers. Shutterstock on the Red Carpet is the first such program to
launch in the stock photography industry and represents an unprecedented level
of support by an agency for its photographers.
Shutterstock is already a go-to source for the creative community: with a
photo library numbering almost two million premium images, it has photographs
and vectors in categories ranging from people and animals/wildlife to business
and science. With Shutterstock on the Red Carpet, the company is positioning
itself to be a leading resource for the entertainment/celebrity sector as
well. As for photographers, the benefits are obvious: they will be positioned
to take photographs that are almost guaranteed to sell well on the site.
"At Shutterstock we are very aware that our success is tied to the
caliber of our photo library, and for that we are indebted to our
photographers," said Jon Oringer, Founder and CEO of Shutterstock. "If
there's something we can do to help them get the best, most desirable
photographs, we're going to do it. Shutterstock on the Red Carpet came from
that kind of thinking-and we wish our photographers well on the red carpet!"
Shutterstock on the Red Carpet(TM): How it Works
Photographers work directly with a Shutterstock customer service
representative to expedite the press pass application process-these
representatives are available via email at presspass@shutterstock.com. Each
event requires different information to issue a press pass, so Shutterstock
asks that photographers be as specific as possible about their needs. There is
a form online at http://submit.shutterstock.com/redcarpet.pdf; photographers
must fill out one per event and a Shutterstock Support staffer will respond
within 24 hours. In return for enlisting Shutterstock's press pass acquisition
services and increasing their potential earnings by taking photos in a much-
downloaded category, photographers must agree to sell resulting images
exclusively at Shutterstock. (Note: these photos must meet the same standards
of quality to be added to the site as would any other submission).
About Shutterstock(R)
Founded in 2003, Shutterstock is one of the fastest growing suppliers of
royalty-free stock photography in the industry -- and it is the largest
subscription-based agency in the world. Its outstanding collection of premium
images combined with a user-friendly subscription model has made Shutterstock
a trusted resource for an expanding global customer base that includes the
graphic design community, advertising agencies, publishing companies, and
countless entrepreneurs. Shutterstock was the first of its competitors to
branch in to stock video with Shutterstock Footage(TM)
(footage.shutterstock.com). For more information, visit www.shutterstock.com.