what do the above all have in common? They are behaviors that stem from unconscious limiting beliefs you’ve carried for far too long.

Understanding our behaviors and how they stem from our thoughts, our feelings and our stories is the key to breaking free and leaning into the power we have to create amazing and meaningful lives and loving more fully.

During this Self-Care discussion, you will learn science based proven techniques to release limiting beliefs so you can proactively take positive action in both your personal and professional life. You will begin to uncover the thoughts, beliefs and feelings that have created the life you lead today so you can rewrite a story that brings harmony instead of fear, joy instead of resentment, self-nurturing instead of self-sabotage, and freedom instead of servitude.

Charity: Voices for Children

We invite you to meet, laugh, learn, and play with North County entrepreneurs for an entertaining and inspiring in the fields of holistic health, emotional and mental wellness, spirituality, mindset, and more!

You’ll discover and use valuable tools and techniques that decrease stress, burnout and disease AND increase time, energy, and an enhanced sense of well-being that drives you and your business in a vibrant, positive and healthy way!

Hera Hub Carlsbad
6:00 pm – 8:00 pm
$15*

*All raffle money collected will be donated to the month's selected non-profit charity.

To register, visit SelfCare4Entrepreneurs.com.

Tris Thorp
Author, Coach & Speaker

Tris Thorp, author of the international bestselling book, Healing Your Heart: Rewrite Your Story with Awareness and Intention, is a certified Vedic Master Educator, an Integrative Breakthrough Coach, Inspirational Speaker and internationally-recognized as a leader in the fields of emotional integration and meditation.

Hera Hub Carlsbad is proud to host Katty Ibarra from the Women’s Business Center from 10 -12 every Tuesday. Katty offers free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Katty:
https://sdwbc.ecenterdirect.com/signup

ABOUT WBC
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Living in a relationship-driven economy where 90% of research begins with an online search, Afflatus Media equips your business with the marketing, tech and SEO strategies needed to reach your target audience.

Dawn is an ‘early adopter’ and her genuine curiosity combined with her innate ability to learn new software keeps her on the cutting edge, continuously adding new professional skills and tech solutions for growing businesses. A tenacious problem solver, she finds great satisfaction in helping business owners overcome the technical and implementation hurdles that so often stand in the way of growing and succeeding in business.

Questions you might ask Dawn during her GURU hours:

How to speed up a slow website
How to improve SEO and get your website to show up on page 1 of Google
How to install Facebook pixel, Google Analytics, or Google Ads tracking codes
How to set up Google My Business
How to take a website backup/how to restore a backup
Which software and tools best help you achieve your marketing goals
A huge part of Dawn’s work includes sorting through various clients’ business and technical structures, untangling the webs, optimizing their software, website, and other marketing tools for high speed and low drag. Dawn and her team are highly proficient at learning and adapting to any software due to clients’ needs. By providing their own servers, Dawn and her team manage multiple websites with thousands of monthly visitors, launch and manage multiple clients’ podcasts and run and manage ads on various platforms.

To reserve time during Dawn’s Marketing & Tech GURU hours, use the calendly link here.

With her extensive skill and experience in molecular biology, immunology and virology, registered Patent Attorney Dr. King helps companies protect their intellectual property. Dr. King represents and counsels clients in domestic and international patent and trademark prosecution, negotiation of patent licenses, and trademark coexistence agreements. She also represents clients in opposition and infringement cases before the Trademark Trial and Appeal Board, federal courts, the International Trade Commission, and in Inter Partes Reviews in front of the Patent Trial and Appeal Board. Combining her law degree with her doctorate in Molecular Biology, Dr. King brings her legal expertise to bear on patent application preparation and prosecution, both foreign and domestic, in areas ranging from biotechnology, molecular biology, immunology and virology to diagnostics, medical devices, therapeutics, small molecules, and pharmaceuticals.

Example Questions:

1. What is the most cost-effective way to protect my idea?
2. What do I do if someone has taken my idea?
3. What is the best way to protect my name?
4. Should I get a copyright registration for my material?

I have over 10 years’ experience as a patent attorney. Before becoming an attorney, I obtained a doctorate degree in Molecular Biology, and a bachelor’s of science degree in Microbiology, as well as worked in the biotechnology industry for several years.

Lucy Kelleher is the founder of Keep Them Loyal. In her "former" life as a litigation paralegal and elementary school teacher, she quickly learned how important building relationships was to a successful business. When she became a full-time entrepreneur, she realized that her relationships with clients and business partners was even more critical to her success. She no longer saw her contacts daily or even weekly! She had also started networking and needed to connect with potential referral partners and business resources. She began to create systems to ensure that she stayed connected as well as stayed “top of mind” to them.

She assists business owners grow their business by helping them build relationships with their clients and referral partners. We work one-on-one or in small groups to create their own client retention and referral programs by strategizing ways to stay connected.

What is a CRM? There are so many of them out there! How do I decide if I need one and then which one do I choose? Do they all cost money?

I have a stack of business cards from various events I have attended. What do I do with that stack of business cards?

I'm feeling overwhelmed that I am not handling the clients and leads that I have now - I'm hesitating in attending events and meeting new people. If I can't handle what I already have, how can I take on anything new?

What's a follow up process? How do I follow up? I can't meet everyone for coffee or talk to everyone I meet one-on-one. How do I decide who to meet and follow up with?

I network but I'm not getting anything out of it. What should I be doing?

Video is officially king on social media. If you are not already using videos for your business, it's time to rip off the band-aid and make it happen! If you are already using videos, learn how to optimize and strategize your video skills.

Lucy Kelleher and Gwen Beren are fresh out of San Diego Social Media Day 2019 and excited to share how and why you should be using videos on social media to grow your business, including:

1. The differences between how each social media platform uses video.
2. Identifying your audience and goals.
3. Outlining new ideas for content.

A bit about Gwen and Lucy:

Gwen Beren is the CEO and Founder of Illuminous Marketing, Inc. located in Carlsbad, California. She founded the company in 2012 with the vision to help businesses shine online with digital marketing strategies with a focus in SEO and social media marketing.

Lucy Kelleher is the Founder of Keep Them Loyal located in Carlsbad, California. She founded the company in 2014 with a mission to help attorneys, entrepreneurs, direct sales leaders and small brick and mortar businesses to grow their business by leveraging their professional relationships for increased referrals and revenue.

What is Writers' Lounge? 2 hours of dedicated time to work on anything you've been putting off.

We are trying out a new idea for Writers' Lounge idea on the First and Third Wednesdays every month - Social Media Lab.

Writers' Lounge: Social Media Lab will be a time to work on drafting, posting, and scheduling social media posts for your business. It is intended to be a collaborative environment in which you can be productive but also bounce ideas off the group and get feedback. Come eat, chat, and post away with the support of other members!

Feel free to bring props for photographs. We will have Hera Hub's stash of flay lay props as well as tripods available for your use.

In this workshop and mixer you'll learn how to use social media to connect with the 50+ community on Friday, Sept. 6th from 10am-12pm.

At this event

✓ Learn how to maximize your impact with each tweet or post

✓ Identify the best social media platform for your message

✓ Discover how to create a strategy to create awareness about events, programs, and services.

Text your RSVP to 619.796.3368

Judi Bonilla is an Entrepreneur, Director of Innovation, and Public Speaker with 8+ years focusing on social media marketing and strategy for small businesses. Judi work has been featured, or seen in the New York Times, Washington Post and been a speaker at SXSWedu. Judi is innovative, who leverages her social media experience to consumers, engage influencers, and strategic partners. She's an innovator and always looking to use social media to enhance storytelling.

1. What social media is the right platform for my market?2. How do I improve my social media productivity?3. How do I increase my social media following?4. What do I tweet, Facebook, Instagram?5. How do I automate social media?

Received Social Media Rockstar - Through online and in-person social media strategy.Selected to speak at SXSWedu by SXSW Advisory Board - By developing a social media strategy.Social Media reach of over 843,000 individuals

Juju Hook is a brand strategist, author, coach, and speaker dedicated to rebranding middle age for women. Over thirty years, Juju has built brands for businesses from Fortune 500 companies to one-woman shows. She spent her early career as a marketing executive–first in the financial industry and then for Jacuzzi Intl–before owning and operating her own branding agency for nearly 15 years. Today, she has an online branding program designed specifically for entrepreneurs, and coaches women in building Unforgettable brands that lead to bottom line results and lives that make them want to jump out of bed in the morning. She has a branding blog at strategicjuju.com and a blog for midlife women at JujuHook.com, and a following of nearly 50,000. In 2017, Juju published her first book, “Hot Flashes, Carpools, and Dirty Martinis–the Quintessential Guide for Turning Midlife into PrimeTime,” and currently speaks from stage about why midlife, for women, is PrimeTime.

Questions you may want to ask JuJu include:

-How can I differentiate my business and make it stand out?
-How do you write a tagline?
-How can I articulate what I do? (I can’t seem to explain it to people or say it in a few words.)
-How can I develop a values-based brand?

What makes JuJu an expert GURU?

30 years’ experience–13 as an executive, 15 as an agency owner, and 2 as an online course provider and coach. Branding has been her life.

This week's Biz Dev Power Hour will be a special kick-off event for the Hera Hub Global 2-Week Marketing Challenge! Come to share and mastermind your 3 marketing initiatives for the challenge!

The September Marketing Challenge is a GLOBAL Hera Hub member event designed to push you to make new strides in getting your message in front of the right customer.

Members RSVP here and you will be added to a special secret Facebook group, which kicks off on September 9th.

****In this group we will ask you to share 3 marketing initiatives you will undertake to help get you in front of the right customers.****This can be done as a post or a video if you like (once in the group). The group will be a safe place to request feedback and hold each other accountable.

THIS IS A GREAT WAY TO CONNECT WITH MEMBERS FROM OTHER LOCATIONS!

Watch this video about the event - https://youtu.be/xuzUqZZG67I

Marketing can mean anything from creating an opt-in for your website to segmenting your email list. Think about anything that will get you in front of the right customer (and hopefully closer to a sale).

What do you know you need to do to gain exposure, but have been dragging your feet on? 🙂Biz Dev Power Hour is a weekly event focused on developing your business by working ON your business. Each month will feature a theme and activities to help you use this time effectively.

Hera Hub Carlsbad is proud to host Katty Ibarra from the Women’s Business Center from 10 -12 every Tuesday. Katty offers free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Katty:
https://sdwbc.ecenterdirect.com/signup

ABOUT WBC
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

With her extensive skill and experience in molecular biology, immunology and virology, registered Patent Attorney Dr. King helps companies protect their intellectual property. Dr. King represents and counsels clients in domestic and international patent and trademark prosecution, negotiation of patent licenses, and trademark coexistence agreements. She also represents clients in opposition and infringement cases before the Trademark Trial and Appeal Board, federal courts, the International Trade Commission, and in Inter Partes Reviews in front of the Patent Trial and Appeal Board. Combining her law degree with her doctorate in Molecular Biology, Dr. King brings her legal expertise to bear on patent application preparation and prosecution, both foreign and domestic, in areas ranging from biotechnology, molecular biology, immunology and virology to diagnostics, medical devices, therapeutics, small molecules, and pharmaceuticals.

Example Questions:

1. What is the most cost-effective way to protect my idea?
2. What do I do if someone has taken my idea?
3. What is the best way to protect my name?
4. Should I get a copyright registration for my material?

I have over 10 years’ experience as a patent attorney. Before becoming an attorney, I obtained a doctorate degree in Molecular Biology, and a bachelor’s of science degree in Microbiology, as well as worked in the biotechnology industry for several years.

As one of the foremost branding photographers and image-based branding strategists in San Diego, Nikkie Achartz has leveraged her background in psychology, marketing, and sales, to help hundreds of entrepreneurs create a visual brand that boosts relationships, referrals, and revenue.

Beyond photography, Nikkie helps clients develop a comprehensive visual marketing and sales strategy that integrates the right mix of psycho-graphic behavioral profiling, impact driven images, and sales model development to build the KNOW ⇨ LIKE ⇨ TRUST ⇨ BUY relationship. She believes sustained profitability is a result of strong brands, strong buying triggers, and a streamlined sales conversion process.

You may want to ask Nikkie Achartz questions related to:

Guidance in helping you identify a target market that will properly value your services – If I “niche” will I be leaving money on the table from other potential sources?
Identifying the compelling fears, pains, and desires of your ideal client – How are you ideally positioned to meet the needs/wants of your target audience?
Support matching your brand with the ideal target market – Do you want high end clients, but have a bargain basement brand?
Understanding how much time you must spend “on” your business vs. “in” your business – How do you get off the feast-famine income roller coaster that often comes with a service-based business?
Understanding your revenue funnel and how to move potential clients from “hello” to bigger ticket packages – How are you converting inquiries to income in a way that allows prospects to easily “buy in” to your services without causing instant sticker shock?
Ways to add value so you don’t get caught in the discounting trap – In what ways are you standing out in the crowd of your competitors without engaging in a “race to the bottom” pricing plan?
Website: www.SNAPSavvyStrategies.com

Whether you're a budding or blooming entrepreneur, dotting the I's and crossing the T's in the legal department needs to be a priority. Sarah Brubaker will help you work through a small business legal checklist to ensure that you are keeping yourself insulated from liability and that your business is following all applicable laws.

You will leave the workshop with the following valuable information: 1. What business contracts do I need in place? 2. What employment law issues do I need to consider as my business grows?3. What legal concerns should I consider with my social media strategy?

Sarah Brubaker has over 15 years of legal experience. Her specialty is helping small businesses with their business contract needs and she is passionate about helping entrepreneurs protect their businesses. www.sarahbrubaker.com

What is Writers' Lounge? 2 hours of dedicated time to work on anything you've been putting off.

Bring your lunch and come to eat, chat, and work with other Hera Hub members! Writers' Lounge will help you get guidance, feedback, and a sense of accountability not only with your writing projects, but also with any tasks you have been putting off in your business.

Writing is integral to all businesses, whether you are writing a book, blog articles, email content, website text, social media posts, project management tasks, or even product descriptions.

Regardless of WHAT you're working on, take advantage of this opportunity to commit to a set amount of time each week to focus on business and/or writing projects.

On second and fourth Wednesdays, our Content Writing & Editing GURU Alice Brzovic will be present as a resource to answer your content writing questions and provide valuable feedback.

Alice Brzovic conducts her Content Writing & Editing GURU Hours every second and fourth Wednesday during Writers' Lounge in Hera Hub Carlsbad's conference room. Come eat, chat, and write any content for your business with Alice!

Example questions you can ask Alice during GURU Hours:- How can I improve my content?- Where can I get topic ideas? - What do I do now that I finished writing my content? - How often should I publish new content?- What should I do if I have writer’s block?- How can I produce more content?

Alice Brzovic has been creating web content since the web was “the next big thing.” Her work for her clients has led to an increase in website traffic, appointments, and office visits. Whether her clients have a ton of content or none at all, Alice finds the key to what you want and need to say to start a relationship, grow your business, and stay top of mind with your customers.

Hera Hub Carlsbad is proud to host Katty Ibarra from the Women’s Business Center from 10 -12 every Tuesday. Katty offers free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Katty:
https://sdwbc.ecenterdirect.com/signup

ABOUT WBC
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Living in a relationship-driven economy where 90% of research begins with an online search, Afflatus Media equips your business with the marketing, tech and SEO strategies needed to reach your target audience.

Dawn is an ‘early adopter’ and her genuine curiosity combined with her innate ability to learn new software keeps her on the cutting edge, continuously adding new professional skills and tech solutions for growing businesses. A tenacious problem solver, she finds great satisfaction in helping business owners overcome the technical and implementation hurdles that so often stand in the way of growing and succeeding in business.

Questions you might ask Dawn during her GURU hours:

How to speed up a slow website
How to improve SEO and get your website to show up on page 1 of Google
How to install Facebook pixel, Google Analytics, or Google Ads tracking codes
How to set up Google My Business
How to take a website backup/how to restore a backup
Which software and tools best help you achieve your marketing goals
A huge part of Dawn’s work includes sorting through various clients’ business and technical structures, untangling the webs, optimizing their software, website, and other marketing tools for high speed and low drag. Dawn and her team are highly proficient at learning and adapting to any software due to clients’ needs. By providing their own servers, Dawn and her team manage multiple websites with thousands of monthly visitors, launch and manage multiple clients’ podcasts and run and manage ads on various platforms.

To reserve time during Dawn’s Marketing & Tech GURU hours, use the calendly link here.

With her extensive skill and experience in molecular biology, immunology and virology, registered Patent Attorney Dr. King helps companies protect their intellectual property. Dr. King represents and counsels clients in domestic and international patent and trademark prosecution, negotiation of patent licenses, and trademark coexistence agreements. She also represents clients in opposition and infringement cases before the Trademark Trial and Appeal Board, federal courts, the International Trade Commission, and in Inter Partes Reviews in front of the Patent Trial and Appeal Board. Combining her law degree with her doctorate in Molecular Biology, Dr. King brings her legal expertise to bear on patent application preparation and prosecution, both foreign and domestic, in areas ranging from biotechnology, molecular biology, immunology and virology to diagnostics, medical devices, therapeutics, small molecules, and pharmaceuticals.

Example Questions:

1. What is the most cost-effective way to protect my idea?
2. What do I do if someone has taken my idea?
3. What is the best way to protect my name?
4. Should I get a copyright registration for my material?

I have over 10 years’ experience as a patent attorney. Before becoming an attorney, I obtained a doctorate degree in Molecular Biology, and a bachelor’s of science degree in Microbiology, as well as worked in the biotechnology industry for several years.

Lucy Kelleher is the founder of Keep Them Loyal. In her "former" life as a litigation paralegal and elementary school teacher, she quickly learned how important building relationships was to a successful business. When she became a full-time entrepreneur, she realized that her relationships with clients and business partners was even more critical to her success. She no longer saw her contacts daily or even weekly! She had also started networking and needed to connect with potential referral partners and business resources. She began to create systems to ensure that she stayed connected as well as stayed “top of mind” to them.

She assists business owners grow their business by helping them build relationships with their clients and referral partners. We work one-on-one or in small groups to create their own client retention and referral programs by strategizing ways to stay connected.

What is a CRM? There are so many of them out there! How do I decide if I need one and then which one do I choose? Do they all cost money?

I have a stack of business cards from various events I have attended. What do I do with that stack of business cards?

I'm feeling overwhelmed that I am not handling the clients and leads that I have now - I'm hesitating in attending events and meeting new people. If I can't handle what I already have, how can I take on anything new?

What's a follow up process? How do I follow up? I can't meet everyone for coffee or talk to everyone I meet one-on-one. How do I decide who to meet and follow up with?

I network but I'm not getting anything out of it. What should I be doing?

"How To Increase Your Vitality by Doing Less To Create More Success In Your Business" with Elise Wark

Do you find yourself perpetually putting off your own self-care for the sake of getting more done in your business? Are you constantly feeling tired, fatigued, and stressed? Do you have a vision for living with more energy and vitality, but you’re not sure where to start or how to get there?

Too often, we feel left with no choice but to prioritize our businesses over our own well-being. But what if by simultaneously sharpening our business skills and vitality, we could master the art of working WITH ourselves instead of AGAINST ourselves, thereby tapping into higher realms of intellect & creativity that will ultimately result in more success, productivity, and JOY in your life and your business?

Join us for this Business Booster that will show you HOW to bring energy & vibrancy back into your life with simple, practical tools that you can begin implementing into your daily routine TODAY! Elise will discuss how physical, mental & emotional health are related; how to incorporate self-care into your daily life without actually doing more; and free tools (that you already possess) to heal yourself.

You will walk away from this business booster with invaluable tools to:
• Reset your body in 10 minutes or less
• Manage your stress more effectively with one simple & FREE technique
• Learn how to rejuvenate & heal yourself while also still being insanely productive (& not adding more things to your checklist)
• Master the art of successfully using both your masculine & feminine energy

Elise Wark is the founder of Illuminate Movement. She helps individuals heal their own hip + back pain and master their mind-body connection to boost success, rejuvenation, and productivity. www.illuminatemovement.com

What is Writers' Lounge? 2 hours of dedicated time to work on anything you've been putting off.

We are trying out a new idea for Writers' Lounge idea on the First and Third Wednesdays every month - Social Media Lab.

Writers' Lounge: Social Media Lab will be a time to work on drafting, posting, and scheduling social media posts for your business. It is intended to be a collaborative environment in which you can be productive but also bounce ideas off the group and get feedback. Come eat, chat, and post away with the support of other members!

Feel free to bring props for photographs. We will have Hera Hub's stash of flay lay props as well as tripods available for your use.

Judi Bonilla is an Entrepreneur, Director of Innovation, and Public Speaker with 8+ years focusing on social media marketing and strategy for small businesses. Judi work has been featured, or seen in the New York Times, Washington Post and been a speaker at SXSWedu. Judi is innovative, who leverages her social media experience to consumers, engage influencers, and strategic partners. She's an innovator and always looking to use social media to enhance storytelling.

1. What social media is the right platform for my market?2. How do I improve my social media productivity?3. How do I increase my social media following?4. What do I tweet, Facebook, Instagram?5. How do I automate social media?

Received Social Media Rockstar - Through online and in-person social media strategy.Selected to speak at SXSWedu by SXSW Advisory Board - By developing a social media strategy.Social Media reach of over 843,000 individuals

Contact Judi: judi@judibonilla.com*Please note: During June-Aug 2019, please email Judi to schedule a time to meet with her.*

Hera Hub Carlsbad is proud to host Katty Ibarra from the Women’s Business Center from 10 -12 every Tuesday. Katty offers free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Katty:
https://sdwbc.ecenterdirect.com/signup

ABOUT WBC
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

With her extensive skill and experience in molecular biology, immunology and virology, registered Patent Attorney Dr. King helps companies protect their intellectual property. Dr. King represents and counsels clients in domestic and international patent and trademark prosecution, negotiation of patent licenses, and trademark coexistence agreements. She also represents clients in opposition and infringement cases before the Trademark Trial and Appeal Board, federal courts, the International Trade Commission, and in Inter Partes Reviews in front of the Patent Trial and Appeal Board. Combining her law degree with her doctorate in Molecular Biology, Dr. King brings her legal expertise to bear on patent application preparation and prosecution, both foreign and domestic, in areas ranging from biotechnology, molecular biology, immunology and virology to diagnostics, medical devices, therapeutics, small molecules, and pharmaceuticals.

Example Questions:

1. What is the most cost-effective way to protect my idea?
2. What do I do if someone has taken my idea?
3. What is the best way to protect my name?
4. Should I get a copyright registration for my material?

I have over 10 years’ experience as a patent attorney. Before becoming an attorney, I obtained a doctorate degree in Molecular Biology, and a bachelor’s of science degree in Microbiology, as well as worked in the biotechnology industry for several years.

As one of the foremost branding photographers and image-based branding strategists in San Diego, Nikkie Achartz has leveraged her background in psychology, marketing, and sales, to help hundreds of entrepreneurs create a visual brand that boosts relationships, referrals, and revenue.

Beyond photography, Nikkie helps clients develop a comprehensive visual marketing and sales strategy that integrates the right mix of psycho-graphic behavioral profiling, impact driven images, and sales model development to build the KNOW ⇨ LIKE ⇨ TRUST ⇨ BUY relationship. She believes sustained profitability is a result of strong brands, strong buying triggers, and a streamlined sales conversion process.

You may want to ask Nikkie Achartz questions related to:

Guidance in helping you identify a target market that will properly value your services – If I “niche” will I be leaving money on the table from other potential sources?
Identifying the compelling fears, pains, and desires of your ideal client – How are you ideally positioned to meet the needs/wants of your target audience?
Support matching your brand with the ideal target market – Do you want high end clients, but have a bargain basement brand?
Understanding how much time you must spend “on” your business vs. “in” your business – How do you get off the feast-famine income roller coaster that often comes with a service-based business?
Understanding your revenue funnel and how to move potential clients from “hello” to bigger ticket packages – How are you converting inquiries to income in a way that allows prospects to easily “buy in” to your services without causing instant sticker shock?
Ways to add value so you don’t get caught in the discounting trap – In what ways are you standing out in the crowd of your competitors without engaging in a “race to the bottom” pricing plan?
Website: www.SNAPSavvyStrategies.com

Alice Brzovic conducts her Content Writing & Editing GURU Hours every second and fourth Wednesday during Writers' Lounge in Hera Hub Carlsbad's conference room. Come eat, chat, and write any content for your business with Alice!

Example questions you can ask Alice during GURU Hours:
- Is my content SEO-friendly?
- What do I do now that this content is written?
- Is my article [long/good or fill in the - blank] enough?
- What can I do to improve my content?
- Where can I get blog article topic ideas?
- How often should I publish new content?

Alice Brzovic has been creating web content since the web was “the next big thing.” Her work for her clients has led to an increase in website traffic, appointments, and office visits. Whether her clients have a ton of content or none at all, Alice finds the key to what you want and need to say to start a relationship, grow your business, and stay top of mind with your customers.

What is Writers' Lounge? 2 hours of dedicated time to work on anything you've been putting off.

Bring your lunch and come to eat, chat, and work with other Hera Hub members! Writers' Lounge will help you get guidance, feedback, and a sense of accountability not only with your writing projects, but also with any tasks you have been putting off in your business.

Writing is integral to all businesses, whether you are writing a book, blog articles, email content, website text, social media posts, project management tasks, or even product descriptions.

Regardless of WHAT you're working on, take advantage of this opportunity to commit to a set amount of time each week to focus on business and/or writing projects.

On second and fourth Wednesdays, our Content Writing & Editing GURU Alice Brzovic will be present as a resource to answer your content writing questions and provide valuable feedback.

Hera Hub GURUS are subject matter experts who donate their time to meet one-on-one with local female entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field.

As a fellow entrepreneur, Renie has the knowledge, understanding and passion required to help and care for the various needs an entrepreneur faces on a daily basis. Throughout her career, she has focused on assisting the small business owner, working with individual entrepreneurs, small businesses, and middle market companies in various industries. Her litigation background gives her an edge as she can draft agreements and negotiate transactions for you with dispute avoidance in mind.

You may want to ask questions related to:
What business form is best for my business?
Is my business ready to grow and what kind of investor would be a good fit for me and my company?
What is my personal liability for actions I take as an entrepreneur and what do I need to do to protect myself?
How can I efficiently and economically handle any business dispute that may arise?
Do I need to take any preventative law measures to protect my business from harm and to allow for growth and profitability?

Renie Leakakos, Esq. is a detail oriented and entrepreneurial leader who has worked in various business settings as an attorney, manager, sales and marketing professional. Originally from Chicago, she moved to Southern California to study business management and psychology at Loyola Marymount University in Los Angeles. She went on to study law at Loyola Law School. Not only does Renie have “traditional” attorney work experience in a law firm setting as an associate and managing partner, she also has extensive hands on experience working in the corporate arena in sales and marketing. Her expertise is in corporate formation and compliance, contract negotiation, investment due diligence, business transactions and real property law.

Come together and bounce ideas off of each other related to business, new offerings, services, marketing, or other opportunities during our monthly Collective Mind Meetups!

The "collective mind" is powerful & magical and gives us all a great opportunity to learn more about each other, to truly serve one another and to collaborate on projects! This also allows our creative expression a chance to shine, which ultimately helps us in our own businesses.

On the last Friday of every month, the conference room is reserved for the entire day so you can get your $h!t done. No brainstorming or masterminding. Just getting down and dirty with your productivity.

Members are encouraged (but not required) to write their goals for the day on the whiteboard, then share what they were able to accomplish at the close of the day. Drop-ins are welcome too!

We hope to see you there and are excited about what you can accomplish with this special time reserved for your productivity with the contagious energy of women getting their $h!t done!

GET YOUR GUIDE to the Top 10 San Diego Networking Events for Women

You know that networking is a critical component of launching and growing your business. All we ask for is a little information from you and we’ll email you this valuable list, including links to these great events. Enjoy!

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Which best describes you?

Seasoned Solopreneur

New Startup Entrepreneur

Part of a Small Business Team

Consultant Transitioning From Corporate

Veteran Business Owner Ready for What’s Next

Distributor for Another Company

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What is your biggest business challenge?

I need a more productive space to work.

I need strategic guidance for my business.

I am new to the area and need to grow my network.

I am overwhelmed and need to build a support team.

I need more clients/customers.

I need a job.

I am tired of the corporate world and ready for more.

I want to make a difference in business and am not sure what is next.

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