Rock the Earth

Music has always been connected with social change. There’s just something about it that gets people motivated to take action. But often the music can also be a distraction. It takes a delicate balance to combine the power of music with a specific cause to elicit a positive response. That’s what Rock the Earth is all about. They’re a Denver, CO based non-profit organization that is “dedicated to protecting and defending America’s natural resources through partnerships with the music industry and the world-wide environmental community.” They were founded in 2002, and since then they’ve been “defending the planet one beat at a time.”

What Are You Rocking?

Rock the Earth identifies specific projects and works tirelessly to increase awareness about a variety of environmental threats. Some of their past projects include protecting wilderness from drilling on Colorado’s Roan Plateau, protecting marine ecosystem off the coast of the Northwest Hawaiian Islands, and targeting cruise ships for their discharges and emissions. They’ll often tie in their music partners to help with specific causes. There are some big names on their partner list including Alanis Morissette, Allman Brothers Band, Barenaked Ladies, Dave Matthews Band, Guster, Incubus, Ozzy Osbourne, Phish, Tom Petty & the Heatbreakers, and lots more. If these artists aren’t tied to specific causes, then they’re participating in the Rock the Earth Tours. If you’re digging what Rock the Earth is all about, then you should check out their jobs on Idealist. Right now they’re looking for an Office Administrator. It’s not totally an entry level job, but I’m pretty sure that the right new grad could be a great fit for this position.