Silicon Valley startup Pooki’s Mahi of award-winning 100% Kona coffee pods announced today it launched a pilot for its tea pods product line to confirm flavors and complete the catalogue for its soon to launch custom designed personalized private label Kona coffee pods for promotional products customers.

Les Magsalay-Zeller Pooki’s Mahi’s Founder/CEO explains, “Pilots are end-to-end tests widely used by manufacturing organizations in high tech corporations. Pooki’s Mahi’s pilot will test the entire supply chain ecosystem by simulating customer orders, obtaining product feedback and improving the teas for the tea pods single serve cups bundles. What makes Pooki’s Mahi’s pilot tests unique is that the high tech (manufacturing) methodology is used for a low-tech product (food and beverage). Customer and supplier feedback are incorporated before the next pilot test begins or an official new product introduction launch.”

The Silicon Valley high tech executive says, “Once a product line is launched Pooki’s Mahi immediately measures key performance indicators every quarter to determine how early to retire or replace products in the product line. There are two reasons to prune existing product lines. First, the products’ sales performance is not where it needs to be and falls short on expectation. Second, the supplier or supply chain ecosystem cannot support pilot, sales and go-to-market activities. For the first reason existing customers provided valuable feedback on Pooki’s Mahi’s entire loose-leaf tea catalogue. For the second reason partnerships with suppliers work bi-directionally. If multiple communications are needed from Pooki’s Mahi’s team members to obtain an update, then the partnership serves the supplier only.”

Pooki’s Mahi has a very lengthy process to assess suppliers and vendors to support new product lines. Immediate return on investment (ROI), consistency, and how easy Pooki’s Mahi’s distributors’ fulfillment centers receive products like Pooki’s Mahi Hawaiian 100% Kona coffee pods are important. Mistakes and slowing down Pooki’s Mahi’s operations or supply chain tams are not favorable to the product line evaluation.

There are several specific goals Pooki’s Mahi’s pilot test(s) aims to accomplish. The first goal is to finalize tea flavors available in the tea variety pack bundle collection. The second goal is to finalize the tea profiles for the upcoming custom products private label tea single serve pods. Pooki’s Mahi landed new internet retailers and confirmed existing customers for a joint new product launch. Pooki’s Mahi estimates the new tea pods single serve cups will launch late 2016 or Q1 2017 in all sales channels.

For use in single serve coffee makers. Pooki’s Mahi™, The PMO Practice™, and Matcha Matcha Man™ are trademarks of Pooki’s Mahi. New Product Launch introductions, Go To Market Planning and supply chain frameworks are protected under VA 1-294-170.

The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.

About Pooki’s Mahi:Pooki’s Mahi™ is a Silicon Valley-based private label coffee pods andcustom promotional products manufacturer offering Hawaiian100% Kona coffee and award-winning private label teas in sustainable single serve cups.Private label brandspartner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and athletes and seen on several television shows. Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem to make it efficient by using technology in bringing the highest quality Kona coffees into the market in a sustainable, compostable cup. Hawaiian coffees are harvested/roasted in Hawaii, single serve cup manufactured in US and distributed to several fulfillment centers in the US.