There is an old saying that a picture is worth a 1000 words. When launching a new branded product release, your stage display needs to ignite imaginations and intrigue hearts with jaw-dropping visuals created by interactive art technologies that grant a memorable immersive digital experience.

3D mapping and virtual reality are types of projection technology used by main event staging companies who typically incorporate responsive media installations and other state-of-the-art accoutrements to high-tech stage design. Gone are the days where live music and screen projections convey the energy of a brand and its products. By incorporating 3D mapping and virtual reality into your stage presentation, you will be creating an experience untouched by anything your audience has seen.

What is 3D Mapping

3D event stage design uses mapping through projection technology to turn objects into display surfaces for video projection. These objects are usually irregularly shaped thus giving the image a stretched look. Also known as spatial augmented reality, this technology can use buildings, landscapes, small indoor objects and even complete stages as its canvas. 3D mapping companies use specialized software to mimic real environments projected on these objects. Artists and advertisers use 3D mapping to add an extra dimension and wow factor to their stage presentation rich with optical illusions that may or may not include an audio-visual narrative. In his Earthling tour David Bowie used 3d mapping technology in which he cast distorted images of himself onto odd-shaped egg sculptures and objects with human features to give a desired look and feel of both the intriguing and the macabre.

How is Virtual Reality Used for a Staged Brand Launch?

Virtual reality (VR) is technology that uses computer generated scenarios to simulate realistic experiences. VR offers an immersive environment that is similar to the reality of our world around us in order to create an experience grounded in lifelike reality. Augmented reality is also often used in virtual reality technologies that promote products. This is when a form of VR is layered over a camera feed into a device like a headset or smartphone. Lego was one of the first companies to use this technology; some of their stores including their flagship location in Denmark has a VR display with augmented reality components that allowed people to open a box of legos and play with them in an artificial environment. This was a “try before you buy” experience. There are also stage design companies like Sila Sveta that provide virtual reality product launch services around the world. In February 2016 the company designed a one-of-a-kind virtual reality driving experience for the new Audi A4. A dome-like structure concealing a real car was placed in a Moscow-based department store allowing potential buyers to experience what it is like to drive one in a fully immersive digital world.

If you truly want expand your buyer reach and stun your audience members with an unforgettable presentation, turn to a virtual reality and 3D mapping company to design an experience that brings your brand to life in a new and exciting manner. Allow people to live and breathe your offering; invite them into your world with a stage design that uses 3D mapping and VR to get people and the media talking for years to come.