Make Your Website a Destination: Add video, provide a sample chapter from your book, offer an e-mail newsletter, and share plenty of interesting content. Not only will content entice readers, it can also improve site ranking with Google.

Embrace Blogging: Commit to blogging two to three times per week (more is better) and over time you can increase website traffic while attracting new readers and media attention. Promote your blog with directories like BlogCatalog.com, Blogflux.com, and NetworkedBlogs.com.

Distribute Content with Gusto: Write and post articles with sites like ezinearticles.com and ideamarketers.com. Take the same article and distribute it to industry-specific websites, print publications, trade association newsletters, small newspapers, and magazines.

Leverage Social Media: Find your audience on Twitter, Facebook, and/or LinkedIn and engage daily by sharing links to your blog posts, commenting on other people’s posts, and participating in forums where your target audience can be found. Use tools like Tweetdeck.com and Hootsuite.com to help you manage your social media networks.

Develop Companion Products: Convert your printed books into ebooks and distribute to kdp.amazon.com (for Kindle) and Smashwords.com. Also add special reports, audio recordings, teleseminars, workbooks, and other information products that you can use for marketing purposes or sell for additional revenue. Set up shopping cart services with Paypal.com, e-junkie.com, or 1shoppingcart.com.

If you like this blog post, you’ll love our Advanced Book Marketing and Launch Strategies Course! Learn more about our courses for authors here.

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