22 April 2017, Petaling Jaya: WWF-Malaysia commemorates 45 years of progress in its conservation actions with a distinctive anniversary logo this Earth Day.

Established as a national conservation trust on 13 January 1972, WWF-Malaysia began as a humble two person-organization. Today, this non-profit organization has close to 200 dedicated talents and runs more than 90 projects covering a diverse range of environmental conservation and protection work, from saving endangered species such as tigers and turtles, to protecting highland forests, rivers and seas.

WWF-Malaysia also undertakes scientific field research, public awareness campaigns, business and industry engagement, environmental education and advocacy work to achieve its conservation goals.

2017 marks the year that WWF celebrates its 45th year of establishment in Malaysia. In commemorating this meaningful milestone, WWF-Malaysia partnered with a local multi-media design and creative production house, DI Expressions, to develop a distinctive 45th anniversary logo that signifies its encompassing work throughout Malaysia in the last 45 years.

The creation of this anniversary logo is mainly to reconnect with its audience and shed lights on WWF-Malaysia’s conservation efforts and successes in its 45th year.

“WWF-Malaysia has come a long way since its inception and we have many green wins to celebrate. Creating a memorable logo is a powerful way to reach out to the public and reconcile those achievements. We are proud to have dedicated ourselves to 45 years of conservation action, and the logo shall be a vibrant reminder to that,” said YBhg Dato’ Dr Dionysius Sharma, Executive Director / CEO of WWF-Malaysia.

For instance in 2013, WWF-Malaysia’s tiger research and advocacy works contributed towards the gazettement of Amanjaya Forest Reserve (18,866 ha), forming a critical ecological corridor in the Belum-Temengor forest complex which is a priority site for tigers. A landmark report, “Conservation status of tigers and their prey in the Belum-Temengor Forest Complex” was then produced to provide a baseline for the iconic species of the nation.

Consequently after thirteen years of persistent preparatory work led by Sabah Parks and supported by WWF-Malaysia, the largest marine park, Tun Mustapha Park (TMP), came to life last July. TMP has immensely rich marine biodiversity with more than 250 species of hard corals and around 430 species of fish, endangered green turtles and dugongs as well as significant primary rainforest, mangroves, and seagrass beds. It also contributes to the increase of marine protected area (MPA) to 11% for Sabah and 2.1% for Malaysia, from 1.3% and 0.8% respectively.

Briefly since 1972, the science-based conservation organization has played a role in the gazettement of about 500,000 hectares of total terrestrial protected areas, touching the heart of more than 1.2 million Malaysian students and empowering them to make more sustainable lifestyle choices.

Other prominent successes include the recently concluded Earth Hour 2017. This iconic mass movement of WWF once again united millions of people around the globe to shine a light on climate action and secured commitments by the State Government of Penang, such as:

All state government offices / agencies to be Penang Green Office certified with carbon reporting by 2020.

To achieve 50% recycling rate for the state of Penang by 2020.

To convert 20,000 unit street lightings to LED lightings by 2020.

State level and local commitments such as these serve as a strong reminder of Malaysia’s determination to tackle our planet’s biggest environmental challenge yet.

With the logo anchoring this celebratory occasion, the organization also aims to hype this milestone with tagline “45 Years of Conservation Action”, hashtag #wwfmy45 and engaging activities which will be announced soon. The organization is also dedicated to take this opportunity to infuse the importance of conserving the nature among the younger generation with its Eco-schools Programme.

The constant feature of the anniversary logo will go on until the end of 2017. General public can be part of this celebratory milestone by getting creative with the newly released 45th logo and sharing it on respective social media platforms. Visit wwf.org.my to find out more about the logo.

WWF-Malaysia continues to undertake biodiversity conservation projects in its 45th year, stressing the importance of protecting natural capital and the ecosystem for long-term survival of the human race. It should be a collective effort as everybody is accountable for the planet – Together Possible!

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About WWF-Malaysia
WWF-Malaysia (World Wide Fund for Nature-Malaysia) was established in Malaysia in 1972. It currently runs more than 90 projects covering a diverse range of environmental conservation and protection work, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. The national conservation organization also undertakes environmental education and advocacy work to achieve its conservation goals. Its mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the nation’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. For latest news and media resources, visit http://www.wwf.org.my/media_and_information/media_centre/

WWF’s Mission is to stop degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by:

Conserving the nation’s biological diversity

Ensuring that the use of renewable natural resources is sustainable

Promoting the reduction of pollution and wasteful consumption

About DI Expressions
DI Expressions is a multi-media design and creative production house committed to achieving the highest standards in every assignment we undertake. As an agency, we are relatively small but exceptionally big in talents and well-equipped. We are fired with enthusiasm and we respond well to challenges. We offer a full range of creative, marketing, communications and multimedia services from concept development through to delivery. Projects we are entrusted with become a matter of pride - not just another job. Meeting our client's objectives, specifications, schedule and budget are crucial elements of each assignment. We think different and our satisfaction comes from completing a piece of work that we – and our clients – can be proud of.

Please note that
wwf.org.my, www.facebook.com/wwfmy, www.twitter.com/wwfmy, and www.youtube.com/wwfmy are WWF-Malaysia's only official digital channels. If you have any concerns or queries, please e-mail: contactus@wwf.org.my.