Vernacular Photography is the process of photographing everyday things in life, including people or things. This process immortalizes daily life and is typically done by non-profesisonal photographers.

Bill Owns is a photographer who found his start in the 1970s by photographing new suburb developments in California. Owens photographed for a local paper at the time, going into people's suburban homes and photographing their everyday lives. He almost always took a straight portrait of them along with unique shots of their routines. Website

Tips & Tricks

Be observant as well as participate in the moment

If you're engaging then your subject will act as if there is no camera.

Photograph mostly from a household member's point of view; shoot with arms distance while standing or sitting.

Consider unconventional framing of your subject as these are slices of time captured without much pretense or thought; candid--not staged.