Use & manage donation cards

You can add a donation card to your video if you're based in the United States.

You can raise funds and awareness about causes close to your heart using YouTube's donation cards. Just add a donation card to your video and viewers will be able to make a donation directly to the U.S. nonprofit organization.

We're partnering with Network for Good, a U.S. nonprofit donor-advised fund. Google covers the incurred processing fees, so all proceeds will go to the organization. Learn how your viewers donate using donation cards.

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Add a donation card to your video

Be aware that private foundations with 501(c)(3) classification are not currently supported for donation cards on YouTube.

Before you start: Choose a nonprofit to support. You can choose any United States, IRS-validated 501(c)3 public nonprofit organization. Nonprofits are not endorsed by YouTube or Google. Read our donation card FAQs.

You can use the YouTube Analytics Cards report to see information about your donation cards. You can't see any information about donors. To see all-time donation amounts, go directly to the Cards report or follow the steps below:

Log in to YouTube.

In the top right, select your account > Creator Studio.

In the left menu, click Analytics > Cards.

Next to the donation card, hover over the icon . You can see the following information:

The total amount in USD raised by an individual card

The total amount in USD raised by your channel for the nonprofit organization

Overall performance metrics for donation cards

Note: The amounts in the Cards report refer to all-time donations, regardless of the selected time period for the cards report. The amounts update every couple of hours and are therefore more up to date than the performance metrics (which are available within the standard delay of YouTube analytics data).

Build a campaign with the outreach toolkit

Download the donation card outreach toolkit (PDF) designed for nonprofit organizations. This resource has tools and templates to rally your supporters and partner with creators to raise money for your cause using donation cards on YouTube.

The toolkit includes:

Email templates and outreach best practices to encourage supporters to make fundraising videos for your organization.

Social media templates to get the word out about your donation cards campaign.

Tips on connecting with creators and encouraging them to fundraise for your organization using donation cards.

Tips for using the power of video to raise money for your organization.

Tip: Use the Creator Academy to learn how to combine savvy creator tactics with special tools YouTube offers nonprofit organizations to help further your mission.