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April 30, 2014

Using cross-sell products in Magento

The final segment in our three-part series will focus on using Cross-sell Products in Magento:

Cross-sell Products are used to influence impulse purchases, and appear when a customer adds an item to their basket. Upon reaching the Checkout page, the customer will be shown a selection of products they may wish to purchase. In many cases, the products may be complimentary to the item being purchased.

Winterson

Luxury jeweller Winterson use Cross-sell Products very effectively. When we added a pearl bridal necklace to our basket, we were presented with a very relevant selection of Cross-sell Products, including pearl bracelets and earrings. These were featured next to the heading ‘Other customers also bought…’

Dawsons

You can also see Cross-sell Products in action on Dawsons’ ecommerce site, one of our long-term clients. When a piano is added to the customer’s basket, the checkout page features a choice of items which have commonly been purchased alongside the piano by previous customers.

We know Magento inside-out, and can help you to get to grips with the huge amount of tools and features available on the platform. Can you think of any topics you’d like us to cover? Leave a comment below!