July 28, 2011

The Learning Circle

You start out in kindergarten, then finish 13 years later when you graduate high school. For some, you become college freshmen and finish as a college graduates. Fresh out of college, you most likely start out as a newbie at some kind of business or corporation. The circle continues.

The learning process does not necessarily have a definitive beginning and end. And completed schooling certainly is not the end of our education. After graduation, the responsibility of learning becomes our own instead of our professor’s. Because the truth is, there will always be plenty to learn. Once we’ve become comfortable enough in our jobs, to the point where we’re just maintaining the routine, it’s easy to allow ourselves to go with the flow, instead of forcing ourselves to constantly push the threshold of our knowledge, skill sets, and definitions of success. The more we learn, the more we grow, and the better we can be at our jobs (and of course, life). Once we convince ourselves that we have learned enough, or become too arrogant or too proud to admit that we don’t have all the answers, that is when we stop learning. And when we stop learning, we become vulnerable to failure in the always changing world of business and advertising.

This is not to discredit the many intelligent, wise, talented, and highly acclaimed people in business, advertising, and the world in general, but it is a reminder to keep an open mind so we all can continue to learn and improve. That’s the beauty of The Learning Circle – with no true beginning or end, there’s always something new to learn.

Who the?

We are ADwërks.

We are advertising, media and marketing communications professionals. We are not a large advertising agency. We don’t want to be. We would much rather create handcrafted advertising and marketing communications strategies for a few very special clients than crank out a whole bunch of mediocre work for every advertiser with a pulse and checkbook.