Given that the majority of our audience comes from Linkedin, the second variant almost got a whopping 15% conversions rates VS 8% for the regular non-targeted variant.. This mean we are now getting double the amount of subscribers with the exact same amount of traffic.

Easier than doubling your traffic right?

Let me know what you think in the comments, if you had any successful results with split testing and what do you think of this approach.
All the best,

P.S. If you feel like learning more about split testing and conversions, I highly recommend the ContentVerve and Neilpatel blog for a start!