Please join us on January 20 for our first Lunch & Learn of the New Year! Amy Erickson, from Canadian Blood Services, will be discussing the benefits and challenges of communicating for a national not for profit, including sticking within a specific branding model. She will discuss the Interior Drive for Life campaign, and other initiatives undertaken by Canadian Blood Services in Prince George. She will also talk about working collaboratively with partners such as Health Canada to ensure there is a consistent message.

Date: January 20, 2014Time: 12pm-1pmWhere: Regional District of Fraser Fort George Boardroom (144 George St.) (Teleconference can be arranged; please request.)Cost: $20 for members; $25 for non-membersLunch: ProvidedRSVP: by Thursday, January 16 by emailing cprsnl@gmail.com or on our Facebook event page.

About Amy Erickson:

Amy Erickson began her career as a student reporter for a local newspaper and has been telling stories ever since. After earning her degree from the University of Victoria Amy discovered BCIT’s Event Marketing program and set out to become an event planner. Eighteen months later, after opting to take an elective in wedding planning instead of sports marketing, she was offered a position in promotions with the Prince George Cougars Hockey Club. She has never planned a wedding, opting to marry in a 10-minute Las Vegas ceremony last year.

Amy joined Canadian Blood Services in 2012. She collaborates with local organizations, blood donors, volunteers and recipient families to promote blood donation. She is the former community leader for Mothers Against Drunk Driving and is currently a board member for the Kiwanis Club of Prince George.