Hip hop a genre, which originated from the afro Caribbean culture is a predominantly black genre which is why I chose the name. The “x” instead of the “a” is just a symbolisation of the genres known habit of being quite rebellious.

Genre:

Hip hop

Hip hop is a genre I know like the back of my hand. I’ve listened to it all my life and have enjoyed every part of it. It is also a very interesting genre to do a magazine on.

Target Audience:

C2-e, ages 16+

More people in this group would relate to the magazine.

Price:

£5.29

Due to my research I’ve noticed that many if not most Hip Hop magazines cost more than other genres.

Convergence:

Social media:

Facebook, Twitter, Instagram, Snapchat

These are the most commonly used social media sites at the moment.

Feedback from primary research will act upon

Most people would like a mainstream/upcoming artist as the front cover.

I agree with these results and believe it’s the smartest method of gaining customers.

REPRESENTATION: Why?

Choice of model on front cover:

Hugh

Jordan

I have chosen these boys due to their resemblance of what I believe to be a mainstream looking rapper.

PHOTO-SHOOT FRONT COVER: Why?

Location:

In studio

I’d prefer to digitally modify the images so a studio would make this process easier.

Props:

Glasses

Glasses just give the model a bit of character and can be used as a trademark of some sort.

Costume:

Hugh:

North face jacket (digitally modified)

Jordan:

Zara jacket (digitally modified)

The brands I’ve chosen are very common amongst rappers due to their high prices and appealing look.

Shots:

Different angles?

Two shot-front cover

My story is about a rap group of two and this shot will help me capture this.

Gestures/Body language:

Different poses?

Front cover-

Arms together looking at the camera with serious facial expression.

Most hip hop magazines have images of very serious rappers, so I feel that this pose would be best.

PHOTO-SHOOT CONTENTS PAGE: Why?

How many different set-ups? Delete as appropriate. Vary costume, props etc.

1.

Location:

Around an estate.

It is very “street” and gritty as well as being professional looking.

Models:

Derrick

He is a quite big male so he can mimic a young adult easier, which is the age group of most relevant rappers.

Props:

Grillz, ring, watch

These all tie in with hip hops iconography.

Costume:

Red bandana jacket, jeans

Bandana jacket ties in with the gang culture which is a huge part of the hip hop culture.

Shots:

Mid shot/close up

To capture all the jewellery yet still show off the clothing this would be the best shot In my opinion.

Gestures/Body language:

Content page-

Cheesy smile to show off grillz finger gun to show off ring and watch

Most rappers will gold teeth do this pose.

Why?

Location:

Car park

Open space nice scenery

Models:

Dennis

Xavier

Dennis being white/Asian and Xavier being afro Caribbean shows diversity in the genre.

Props:

Ring

Ties in with hip hop Iconography.

Costume:

Dennis:

Camo jacket/bottoms and cap

Xavier:

Camo jacket t shirt jeans and side bag

Camo ties in with war iconography which links to violence which hip hop has been very well known for.

Shots:

2 shot

Capture both models due to it being double page content page

Gestures/Body language:

Relaxed yet flashy

Most rappers when taking pictures look like this.

PHOTO-SHOOT DOUBLE PAGE SPREAD: Why?

How many different set-ups? Delete as appropriate. Vary costume, props etc.

Location:

In studio/ Photoshop

I’d prefer to make the majority of my DPS on Photoshop.

Models:

Hugh

Jordan

They are the main rappers for the magazines current issue.

Props:

Microphone

Microphone ties in with the hip hop iconography.

Costume:

Black jackets

Glasses

Very plan look just for simplicity and seriousness.

Shots:

Side view close up

Mid shot

Close up

My idea for the DPS consists of various shots combined into one picture.

I have gathered a fair amount of results now to carry out the creation of my music magazine.

I have given 5 options for the type of music they listen to. As shown, the majority listens to hip hop and rap and 25% listen to other types of music.

I’ve noticed a trend, everyone or the majority believe that music magazines talk about an artist and their upcoming projects, which ins’t wrong. However, the bottom answer is also a very good point. Music magazines also talk about the audience and their lifestyles .i.e. clothing, accessories etc.

I gave 5 options for a suitable name for a music (hip hop) magazine, a small amount believe that the name “G.O.D.S” would be a suitable name however the majority leaned towards the name “BLXCK”.

In my fourth question I thought it would be interesting to find out who people enjoy listening to the most. The choices vary however, by the names of the rappers I can tell that these people enjoy rappers who experiment with music however it may be. For example, Drake sings and raps, Kendrick Lamar combines funk, jazz, spoken word and gangsta rap into one genre.

In regards to my house style, I have given 3 options on a fitting colour scheme. All of them include gold, gold being a royal and regal colour and goes well with all the other colours. Every options was chosen, with red and gold having 12.5%, white and gold coming in second with 37.5%, the results landed on black and gold as the preferred colour scheme.

one of the most important features of any sort of magazine is the front cover and what it holds. To eye catching cover I asked the question shown above. All answers believe that and artist should be the front cover and I agree.

Most music magazines occasionally have puffs on the front cover, this is basically advertising a sort of prize or opportunity, and by the looks of the results it seems to be fairly popular.

Furthermore, to make my puff more realistic I gathered some ideas of what people actually would expect a puff to showcase. the answers vary but free tickets and headphones by a famous brand seems to be quite popular.

Here are a few choices I have gathered from various websites. I have chosen these fonts because they all link in with hip hop conventions/iconography. The Hamilton Ornate( Deeper Than Rap) font is reminiscent of of gangster/Mafia movies, which has been an enormous influence to hip hop. Below that is the Old Money font. As a rapper the majority of your time is spent on your money and purchases. The MLB BLOCK is just a bold sans serif typeface which looks modern yet old school in a sense. Furthermore, the Brush Up font is an abstract typeface. Unlike the others it does not stick to neatness or alignment, its more rebellious just like th hip hop genre.