We are excited because our clients have long sought a full WCM solution that provides both a great experience for business users, content editors and marketers, combined with robust enterprise-class content management on the back end. Until now that really didn’t exist, but the combination of Crafter Studio, Crafter Engine and Alfresco finally make that a reality.

Additionally, Crafter’s open source business model and simple subscription pricing structure will be very attractive – particularly to our clients and prospects who are accustomed to traditional WCM/ECM platforms.

The initial products from Crafter Software that work together to bring great web content authoring, publishing, and personalized content delivery include:

Crafter Studio– An authoring and publishing solution that includes user-friendly features for marketers and content editors, including WYSIWYG authoring, in-context preview, workflow, integrated third-party analytics and multi-channel publishing.

Crafter Engine– A high performance content delivery system that provides developers with the foundation for building high performance web and mobile applications. In turn, this enables business users, through Crafter Studio, to create engaging, personalized experiences for end users.

Also, mark your calendar for May 17th. Crafter is hosting an, “Introduction to Crafter” webinar. During this one hour event, Russ Danner, VP Products of Crafter Software, will provide a short summary of Crafter’s features and benefits, followed by a demo of Crafter’s key capabilities.