With just 44 days to go until the big launch event, Rogers is already ramping up for BlackBerry 10. Starting today, customers can reserve a BlackBerry 10 device online for just $40 down. If you're a Rogers customer and registered My Rogers, you can login now and reserve your device for in-store pickup.

Unfortunately you can only reserve one device per account, so no luck in getting more than one if you're into that kind of thing (Bla1ze). If you do reserve a device, be sure to hit up the comments letting us know. Keep readng for the full press release.

Press Release

Rogers to Carry BlackBerry 10 in Early 2013 on LTE Network Rogers customers among first in the world to reserve BlackBerry 10 on Rogers Reservation System starting today

BlackBerry 10 all-touch device to be powered by Canada's fastest LTE network in the most places

TORONTO, Dec. 17, 2012 /CNW/ - Rogers Communications, Canada's leading diversified communications and media company, announced today it will offer customers BlackBerry 10 in early 2013 on the Rogers LTE network, and priority access to beat the line and reserve a device starting today through the Rogers Reservation System. Rogers customers will be among the first in the world to reserve BlackBerry 10 devices in advance of retail availability.

"Building on our history of innovative firsts, we are excited to offer our customers the opportunity to be among the first in the world to reserve their BlackBerry 10 device," said John Boynton, executive vice president marketing, chief marketing officer, Rogers Communications. "Rogers was the first carrier in Canada to launch BlackBerry, and the first in Canada to launch an LTE network. We look forward to adding BlackBerry 10 to the largest selection of LTE devices available in Canada -- all powered by the Rogers LTE network, Canada's fastest network in the most places*."

The Rogers Reservation System is available to current Rogers wireless customers across Canada. Customers can reserve a device by visiting Rogers.com under My Account. Full details about BlackBerry 10 including, pricing, availability and specifications, will be announced in early 2013. For more information, visit: www.blackberry.com/BlackBerry10.

Doesn't matter, you can cancel it and get your money back at any point. Say for example the reservation says it will take 2-3 days when you're in a store looking at it and can walk out the door with it.

Geezzz, I have a Rogers phone right now. I have very 'Poor' service with them. I live on a farm in rural Saskatchewan. In Saskatchewan on the Rogers network I can only get 3G in Regina or Saskatoon, EDGE everywhere else. That is if I even have a signal at all. Was thinking about going to Telus or Sasktel. I just want this phone already.

Imo rogers service sucks everywhere, my gf has a bold 9900 and in the beasement of my house the only connection she gets is Edge whatever that is. I'm with bell and I get H+ everywhere even 2hrs north of ottawa on the quebec side but the H+ is shitty still get it there though. While you can't even get one bar of rogers signal

Because they give you $40 back on your next bill after you get the device or pick up another one. So it's a free service. Did it for my daughters iphone 5, got it in store so they just credited the $40 back to my account.

im verrry happy with Virgin (I think they are owned by Bell) from what I hear Bells' customer service sucks but thankfully virgin mobile has been nothing but good to me. Unfortunately my phone is dead (9900) since forever and I can't wait till january to get my L series!!!

I want to reserve one, but my brain can not let me reserve something when i don't know how much it will cost. I will when they announce prices. I doubt preorders will sell out, but if they do in reality that's a good thing and will mean lots of great publicity.
Bold 9900 & Playbook
Blackberry by Choice

sweet! Let some burned shorty buy your shares and let them pay for your phone and much more! Cosmic justice? Irony? (To the shorts) How do you like the taste of your karma cake? Still like the long Apple, short RIM trade?

I had the same thing. Log in to your account, go to "account info" and make sure your phone number is registered. Mine wasn't as I just never bothered as I never use the site. Once you have that, refresh and go back to "account info" and on the right hand side, under "wireless", there will be a read button reading "device reservation". Click that and you're off to the races.

Sorry, but we cannot process your request at this time. It could be due to one of the following reasons:
• You are not eligible to use the reservation system; you must have an existing wireless device and receive a monthly bill from Rogers.
• You are eligible, but we are experiencing technical difficulties. Please try again later.
Thank you.

I had planned to get mine through my upgrade which I already qualify for since a few days ago. Are these pre-orders just for full price phones, or can you still tie it to your upgrade at the reduced, subsidized price - anyone? Thanks!

I have never been so happy to be a Rogers customer. This is brilliant and makes me so happy!!! Rogers nailed it on this one just like RIM is :D
I am reserving one right now but their website is a bit sluggish (A good sign in my mind. Probably a large influx in traffic hopefully).

Rogers should provide pricing. I know that I want BB10. I know that I will likely be paying more than I should (especially with early upgrade fees), but, I am not one to sign blank cheques. Just tell us the price (with and without contacts).

i will bet that blackberry 10 devices will be between $600 and $700 retail, that is the cost of a premium smartphone these days, and that is the cost of every top end black that has been released to date, anyone thinking it will be in the $500 range, dont hold your breath. on contract im guessing 149$ because that is what history tells us.

on another note, im 218! lol, the 40$ reservation goes towards your upgrade price when you pick up the device, its like a deposit, and it reserves your spot in line to pick up a device, but if you walk into a store and they have one available, you can sign into the site and cancel your reservation if it has not been processed, if it has been processed you will have to wait for your reserved device to arrive at the store you chose to pick up from

I don't care how long it takes WINDMobile to get it. But once they do, I'll be buying it.

I'll remain patient. My playbook can tie me over and my 9900 won't die like some people have been saying since they never did backups, or never tried to clean out their blackberry via wipe and selective restore. BlackBerry Neglect is terrible!! YOU SHOULD KNOW BETTER!! :p

It doesn't guarantee anything when you reserve. But do it to show support.

Heres what the email says after you reserve one:

Thank you for using the Rogers Reservation System to reserve your new device.

Please remember that use of the Reservation System does not guarantee that you will receive the device before everyone else - what it means is that you won’t have to stand in line to inquire about availability. If you have made a reservation before the launch* of the device, we will do our best to get the phone to you within 15 business days of the launch. If you have reserved your device after launch, we will try to get it to you within 15 business days of your reservation. Please note that this is dependent on inventory availability from our vendor partners.

This email confirms that we have reserved a Blackberry 10 Black for your wireless number 519-xxx-xxxx

Please check your inbox for weekly emails from us with a status on your reservation and approximate timing on the shipment of your device for pick up at:

Rogers Plus
550 King St. N., Unit 5G
Waterloo, ON
N2L 5W6
5198889660

In order to secure a place in our reservation line, a reservation fee of $40.00 plus taxes will be applied to your next Rogers invoice and will be credited back to your account when your device is shipped from our warehouse or when your reservation is cancelled.

If you have any questions about the Reservation System, review our FAQs.

Thanks again for being a valued customer.

* Launch refers to the date that the device becomes available for purchase in Canadian stores.:

this reserves devices at rogers stores, if you walk into a rogers store and customers have already reserved devices in store that are for ppl that used the online system they cannot sell those phones, but if nobody chose a particular store then that whole shipment the store has is free for customers to walk in and get

so reserving just gets you the benefit of not having to line up at the store you want to pick up from, but if you want to be one of those customers you can wait in line as well, do the upgrade in store and cancel the reservation, by me being 230 or whatever in line doesnt mean i will be customer 230 from rogers to get the phone, ppl at best buy and other stores can get it before me potentially

I had the same issue. Make sure you go to the "Hardware Reservation" red square WITHIN YOUR ACCOUNT. I found that worked for me because the link from rogers.com containing the BB10 ad wasn't going through.

So only around 300 preorders so far? I don't know much about these things, but if this was the iPhone it'd be like in the 100,000's wouldn't it? On the other hand it sounds like the Rogers site can't even handle the traffic (or is coincidentally "experiencing technical difficulties and is currently unavailable")

I can't wait to hear a more knowledgeable report on how strong the demand is

Look at the bigger picture. This is a fan site where most people who don't visit this site don't even know about the pre-orders. I'm fairly certain all the people reporting their wait list numbers aren't all talking to the same storefront supplier.

its worth noting a few variables which would make it uncomparable to any iphone launch.

1) its one carrier in one country
2) no price for device/contract has been confirmed
3) this is only respondents on crackberry, so there may be more who will pre order when their work day finishes
4) this is the big one. for most people, nobody knows what the specs are, or even (for those non tech site frequenters) what it looks like.

Just got off the phone with a Telus store rep. "We don't have a confirmed release date so we're not taking pre-orders". He also said some nonsense about taking pre-orders in Jan. 15, 2013. Seriously Telus... wtf. Rogers here I come.

Just reserved one - yay! #383 boo! Wish i'd seen this post earlier - doh!
I could have been a few spots ahead, but it took me 6 tries on 4 different web browser before the Rogers site would actually confirm my reservation!
Hang in there Crackberry Nation only 43 days left!!!

Wow, I posted earlier today that when I registered for my pre-order I was in position #9. After getting home from work today, decided to check my reservation (paranoid I was only dreaming) and found that I moved up a spot to #8!

I can only assume that the 'waitlist' numbers on the Rogers Wireless site are Canada-wide numbers are they not? It doesn't say anything about it being the waitlist number for your local pickup location...

It will be really interesting to see where the reservations are in a month. I'm excited. If they expect to get everyone's shipped within 15 days of launch, I think I'll be one of the first. There are no words for my excitement!
Keep postin those numbers!

I think 500 on the first day of preorders is not bad. Hopefully the numbers keep going up until launch. To those who preordered thanks from someone in the U.S. who doesn't have that opportunity- preordering will show BB support from consumers and help carriers and app developers take the platform more seriously before launch.

Rogers has proven to be one up on other carriers n Canada. They were the first in Canada to offer NFC payments with a phone, and that first NFC device was a Blackberry device as well. Seems like a strong partnership between the two companies is growing.

When I reserved mine, there was no indication of whether it was an L or N series phone, just a BlackBerry 10 phone. Therefore, I'm wondering if the reservation would apply to one of either device as the availability date approaches.

From a marketing perspective they should've given us two colour options Black or White. Only Black is available for reservation. I think RIM has missed the boat on that one. White could entice more potential buyers. Oh well!

I'll wait for another BB10 device when the colour white comes available.( for the wifey)

My boss reserved two BB10's this morning with ROGERS! We were pretty excited since they gave us #8 and #9. :) I thought it was a little odd but I guess we were one of the first few businesses to reserve them. Unfortunatelly my boss just received an email from ROGERS stating that they cancelled the reservation as businesses aren't allowed to reserve BB10's :(
.......at least not yet..... I guess the waiting continues...

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