SlideShare: Your Ideal Customer Archetype

Sol Marketing is ecstatic that we were able to help a great group of fellow marketers identify their ideal customer. Deb Gabor gave a unique presentation at AMA Austin‘s event: Building Your Ideal Customer Archetype. It was a wonderful interactive experience in which we were able to dive deep into the questions you must ask yourself in order to define your #IdealCustomer. If you missed out, or you just want to refresh your memory, take a look at the Ideal Customer Archetype Presentation and Ideal Customer Archetype Worksheet.

In this presentation you will:

Discover the three existential questions you must ask yourself

Understand how to protect your brand using individualized interactions

Learn how to create your ideal customer archetype

If you enjoyed the AMA luncheon, we hope to see you at some of our upcoming events such as