Loreal Paris Launches Kajal Magique – the First Ever Kajal from the Brand

L'Oréal Paris introduces Eye Kajal Magique. It is supremely black, waterproof and smudge proof for upto 12 hours thus making it a long lasting kajal.

India., January 7, 2014 - (PressReleasePoint) One can speak volumes with eyes and the best way to highlight them is with the ever-favorite kajal. L'Oréal Paris, the world’s #1 beauty brand launches Kajal Magique, its first ever Kajal in India. L'Oréal Paris as a brand is known to create products that match the needs of the contemporary Indian women, and this kajal is the perfect tool to craft gorgeous eye looks.

L'Oréal Paris Kajal Magique is supremely black and doubles up as a darker-than-night eyeliner. It is powered with a new generation formula and mineral pigments for a deep intense color payoff. Along with providing a great finish, it is also enriched with ingredients like Vitamin E, Cocoa Butter, Olive Oil Esters and Vitamin C Derivative, which provide extraordinary care and a soothing feeling to the eyes. Since it is ophthalmologically tested, it is safe and suitable for contact lens wearers. Designed to last for up to 12 hours, Kajal Magique is smudge proof, waterproof and non-transferable.

The product is priced at Rs. 245 and is available across all L'Oréal Paris boutiques and counters

About L'Oréal Paris:

Present in more than 120 countries, L'Oréal Paris provides accessible luxury for all those who demand excellence in beauty. A philosophy which stems from the research carried out in laboratories and to make professional expertise accessible. Icons of the arts, fashion and beauty. These women and men of all ages, looks and origins are sources of inspiration for the generation thanks to their vision, engagement and talent. Some of the iconic & innovative products from the L’Oreal Paris portfolio available in India are Excellence Crème, Total Repair 5 haircare, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Colour Riche lipsticks, Superliners and True Match foundations.