Big-Name IPOs May Lure Individuals

By

Matt Jarzemsky And

Telis Demos

Sept. 29, 2013 4:32 p.m. ET

Household names such as Twitter Inc., Hilton Worldwide Holdings and Chrysler Group LLC have raised the star power of this fall's slate of initial public offerings, renewing market observers' hopes that blockbuster IPOs will draw individual investors back into the stock market.

That would mark a significant shift. While the S&P 500 is up nearly 19% so far in 2013, interest from individual investors, especially for riskier plays,...