So that customers got lost trying to compare LCD and OLED, Flat and Curved, Full HD or Ultra HD. Many of them couldn’t understand why somebody decided to manufacture Curved OLED or Curved LCD TVs while Flat LCD TVs are OK for home?

At CES 2014, as you might guess, both Samsung and LG delivered another new technology combination: Bendable TV, as Samsung decided to call it, or Flexible TV, as announced by LG.

LG unveiled “World’s First 77” 4K Flexible OLED TV” that can change its screen shape from flat to curved and back by pushing a button on a remote control.

If you look from the side you will see the range between “Flat Screen” and “Curved Screen” position.

Samsung put on its booth four OLED TVs under the header “Bendable OLED TV” not specifying the size, because it is “standard” 55-inch and not saying whether it is Full HD or Ultra HD.

It is possible to see the range between flat and curved shape. You never might imagine that TV can change its screen shape like fighter jets change its wings shape.

In order to differentiate further, under the big header “Samsung’s First to the World Innovation Technology” Korean conglomerate placed “Bendable UHD TV 85”

It is a real challenge to produce a bendable LED TV prototype but they could manage to do it for CES!

This is a curved shape view:

Since Panasonic put stress on B2B, not on B2C solutions, instead of concave bendable or flexible OLED TVs it exhibited 4K OLED Video Wave consisting of 3 convex and 3 concave 55″ OLED displays based on its printing technology.

It’s hard to imagine what would be the next? Just wait for the CES 2015 when the new dreams of Korean and Japanese engineers will become visible.

We all remember CRT TVs with convex spherical screen and Sony Trinitron TVs with convex cylindrical screen. Then came pure flat Plasma and LCD TVs and manufacturers convinced us that flat screen form is the best.

At CES 2012 both LG and Samsung showed same 55-inch size OLED TVs. LG called its TV as “World’s Largest 3D OLED TV 55” while Samsung called its new sample as “Super OLED TV”. Neither LG nor Samsung started to mass produce and sell their 55-inch OLED TVs in 2012.

Not surprisingly, both Korean companies have simultaneously invented another “The World’s First” 55-inch TV to show at CES 2013: “The World’s First Curved OLED TV”! Because convex screens existed in the past, this time TVs have to be with concave screen!

Please, have a look at Samsung Curved OLED TV which has slightly curved screen and much more curved stand behind the TV:

LG Electronics added “3D” to the term “The World’s First Curved OLED TV” and placed not one, but three curved OLED TVs in a line:

LG has just started selling its flat 55EM9700 OLED TV in Korea at KRW 11 million becaming the first Korean company in the world to do so.

Let’s guess which OLED product both Korean companies will show this year at IFA in Berlin or next year at CES in Las Vegas?