"After executing a go-around maneuver, the aircraft was seen to descend suddenly nose-first into the parking lot," Lathson said.

The plane apparently stalled before it nosedived, according to Lathson.

Relatives told KWTV in Oklahoma City that Tony Gray, his wife Dana and brother Jerry were on the plane. Dana Gray was piloting the plane. She got her pilot's license in 2014.

Relatives say they were flying to Houston to see Tony and Jerry Gray's father, who is being treated at M.D. Anderson.

A witness said the plane just "fell right out of the sky and plummeted to the ground."

Kendrick Mickens also saw the crash happen.

"I feel sorrow, I have children, I have a family," Mickens said. "And that family, I pray the best for them. I was thinking all of those things that you think when you get that close to death, because that was pretty close."

An employee inside the store said it sounded like a "loud boom" when the plane hit. She said the car that was crushed by the plane belonged to a store employee.

It happened on Telephone Road near Airport, northwest of the airport.

The plane is registered in Moore, Oklahoma and was headed from Norman, Oklahoma to Hobby.

Could have sworn I just saw a plane go down before it got to hobby airport.maybe I'm trippin.hope I am.