China Road Show

The China Road Show was held between March 25-30 in Guangzhou, Shanghai and Beijing.The show was a special initiative of the Ministry of Tourism office in Beijing and the aim was to promote tourism from China to the Holy Land.

Twenty one Israeli companies took part in the show including El Al, The Israel Government Tourist Office Beijing and travel agents.

The conference was attended by some 150 Chinese companies, who came to find out what Israel has to offer Chinese tourists.

Also present were Chinese who have lived in Israel for a long time and could explain the visitor experience from a Chinese perspective.

Agents from Israel met with their Chinese counterparts to swap information regarding tourism to the Holy Land.