You are here

Ralph Lauren seen losing battle for America's preppy set

Fri, Aug 12, 2016 - 5:50 AM

Flagbearer Michael Phelps leading the US contingent, outfitted by Ralph Lauren, at the opening ceremony of the Rio Olympics.

PHOTO: REUTERS

Washington

WHEN Team USA trotted into Maracanã Stadium for the opening ceremony of the 2016 Rio Olympics, they were decked out in a red, white and blue ensemble from Ralph Lauren Corp. The look was classic American prep: navy blazers, striped shirts and white denim. Giant Polo labels were