NCR
Corporation (NYSE: NCR) today announced that Speedway LLC
(Speedway), a gasoline-convenience store company, has selected the NCR
Advanced Marketing Solution and NCR
Enterprise Preference Manager to power its next-generation Speedy
Rewards customer loyalty program. With approximately 1,375 stores in
seven states, Speedway ranks as the fourth largest chain of
company-owned and operated gasoline and convenience stores in the United
States and the largest in the Midwest.

Speedway will use the NCR software to implement personalized marketing
promotions based on customers’ purchase behavior and preferences. This
ability will enable Speedway to focus more on one-to-one offers to
Speedy Rewards members, while continuing to maintain a high level of
security and confidentiality for customer data.

“This investment will help Speedway enhance the way that we interact
with our members and offer a more relevant, highly personalized shopping
experience,” said Christi Frizzell, manager, Customer Relationship for
Speedway. “Our Marketing team will also be able to more effectively
leverage our technology platforms to develop highly effective offers and
create the seamless, personalized experience demanded by on-the-go
consumers.”

“Offering consumers a way to manage their shopping experience based on
their presence and preference in a channel enables forward-looking
retailers like Speedway to drive customer loyalty and build enduring
relationships with customers,” said Scott Kingsfield, senior vice
president and general manager of NCR’s retail line of business. “These
retailers can influence purchasing decisions and optimize sales by
delivering relevant, consistent information to consumers from the
beginning to the end of the shopping process.”

The NCR Enterprise Preference Manager is software that enables retailers
to provide an online portal through their website for customers to
manage their shopping experience by configuring their preferences for
communications, promotions, events and languages across retailers’
channels. The NCR Advanced Marketing Solution allows retailers to
streamline the management of multichannel promotion delivery by
eliminating systems and business processes, while also reducing
operations and IT support requirements.

Both products are part of the NCR
c-tailing™ solutions, a set of software and services that enable
retailers to offer consumers greater personalization and consistency
across channels, such as the Internet, mobile devices, social media and
in the store. These converged retailing solutions enable retailers to
differentiate themselves, lower operating costs and attract today’s
empowered and elusive consumer.

About Speedway

Speedway LLC (Speedway), headquartered in Enon, Ohio, is the nation’s
fourth largest company-owned and -operated convenience store chain with
approximately 1,375 stores located in seven states in the Midwest.
Speedway is a wholly owned subsidiary of Marathon Petroleum Corporation
(NYSE:MPC). For further information about Speedway, visit the Company’s
web site at www.speedway.com.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, healthcare, hospitality,
entertainment, gaming, public sector, telecom carrier and equipment
organizations in more than 100 countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia.

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