Eventbrite, and certain approved third parties, use functional, analytical and tracking cookies (or similar technologies) to understand your event preferences and provide you with a customized experience. By closing this banner or by continuing to use Eventbrite, you agree. For more information please review our cookie policy.

Location

Refund Policy

Description

Does your business need a social presence, but you have no idea where to start, let alone how to allocate the right time, budget and energy?

In the past 12 months, Outliers In Orbit has sent over 1 million emails, managed over 50 brands and reached more than 3.5 million Facebook users in 8 different countries.

Come and learn the fundamentals of digital marketing, as told by a couple of business owners who started their own digital marketing company after getting tired and frustrated of dealing with digital marketing companies.

By the end of the workshop you will have a no bullshit, practical understanding of digital marketing for small-to-medium sized businesses: where to start, what platforms to use and how to tailor a digital marketing strategy around the unique circumstances of your business.

Some topics include:

- Learn the questions you need to ask before launching a costly digital marketing campaign.

- Understand the basic concepts behind data-driven marketing, what the numbers mean and how to apply the data into your decision making process.

- How to choose the right marketing mix. Learn which platforms to start with and what are the key factors in running a successful campaign on each.

- How to break through the noise. What’s a marketing loop, how do you make sure the right people see your brand and how do you pre-select potential customers based on intent to purchase?

- Nurture vs attraction marketing. How do you communicate with your customers? How do you attract new customers? Understanding these two streams of marketing will give you the most valuable insight into what your business needs and where to start.

After the presentation we will have a Q&A session where you can ask us specific questions about your business.

Digital marketing doesn’t have to be scary. It’s about feeling empowered to enter the digital space, knowing that you are starting in the right place and have a solid plan for scalable and predictable growth.

That’s an exciting proposition, and one we are excited to share with you!

FAQs

What are my transport/parking options for getting to and from the event?

The best parking is on the street one block up from The Common, or park up on Gladstone road and it is a 2 minute walk downhill.

What can I bring into the event?

Just bring yourself and a pad, laptop or tablet for taking notes. Light refreshments will be provided post the event.

How can I contact the organiser with any questions?

Call Nathan on 027336186 or email him here: nathan@outliersinorbit.com