Meet the Founders

Tastemade is changing the way the world makes, watches and engages with video.

Larry Fitzgibbon

Co-founder and CEO Larry Fitzgibbon is an entrepreneur, advisor, and media technology executive focused on building internet media companies.

Larry has led the effort to connect people around the world through award-winning content and technology, building Tastemade to a monthly audience of more than 100 million viewers globally. Larry was instrumental in raising over $80 million in venture capital from Tastemade’s partners: Redpoint Ventures, Raine Ventures, Goldman Sachs, Comcast Ventures, Scripps Network Interactive, and Liberty Media.

Prior to Tastemade, Larry was EVP of Media and Operations and a member of the founding team of Demand Media. During his tenure at Demand Larry oversaw the media division and was a key member of the executive team that led the company through its IPO in 2011. Under his management Demand Media’s portfolio of media properties grew to a worldwide audience of more than 140 million unique visitors and annual revenue grew from $5 million to $150 million.

Previously, Larry served as VP of Business Development at Citysearch, an operating business of IAC/InterActiveCorp. At Citysearch, he developed and executed the company’s business and partnership strategy to drive its leadership position within the local search marketplace.

Earlier in his career, Larry was Vice President of Distribution at Intertainer, a pioneer in the burgeoning video-on-demand business. In this role, Larry designed and executed distribution strategy while managing relationships with its film, television, internet and cable partners.

Joe Perez

Co-founder Joe Perez is an entrepreneur, advisor, and product executive with over 20 years of experience in technology, media and digital health.

Joe drives product and marketing at the company. The Tastemade apps and platform now serve an audience of over 100 million viewers each month, in multiple languages all over the world.

Joe has been focused on every detail of the Tastemade brand. He led the effort to name the company and has dedicated much of his time to growing the community. He has also created many unique experiential marketing programs to bring the brand to life.

Prior to Demand Media, Joe was SVP of Network and Operations at Intermix Media, parent company of MySpace (acquired by Fox Interactive Media), where he was responsible for building and operating the online gaming and social media platform group. Previously, Joe was an executive in Silicon Valley where he worked for a variety of technology and gaming startups including TEN/Pogo.com (acquired by EA), and Excite@Home.

Joe currently serves on the advisory board of the USC Center for Body Computing (CBC) whose mission is to bring together business and research innovators to study, accelerate and create digital health solutions.

Steven Kydd

Co-founder Steven Kydd is an entrepreneur, advisor, and digital media executive with 20 years of experience in video, technology and international business expansion.

Steven is an entrepreneur, advisor and executive with 20 years of experience in building global media and technology businesses. He initially led content and distribution partnerships with leading social platforms like Snapchat, Facebook, Apple, YouTube, etc. Steven now focuses on expanding Tastemade's international operations around the globe.

Prior to Tastemade, Steven was part of the founding team of Demand Media, a digital media company which had an IPO on the NYSE in 2011. Previously, Steven held executive roles with Yahoo!, 20th Century Fox, and Macro International. Born, raised, and educated in Maine, during his career Steven has also lived in eight different countries in Europe & Asia.

Steven graduated from the University of Maine with study abroad at the Ecole Superieure des Affaires in Grenoble, France, and the Free University in Berlin, Germany. Steven also conducted a work/study program at the Treuhandanstalt in Berlin, the agency that privatized East German enterprises.

Steven is a frequent speaker at industry events like Google Zeitgeist, The World Business Forum, and The Nantucket Project.