Sanrio for Japan Earthquake & Pacific Tsunami Relief

Sanrio has announced a partnership with the American Red Cross to continue their support to earthquake stricken Japan and the Pacific nations affected by the tsunami. A portion of the proceeds portions from all collaborative items to be donated to the American Red Cross Japan Earthquake and Pacific Tsunami Relief efforts. Love these new Hello Kitty products:

Hello Japan Tote – a special canvas tote produced in collaboration with Loungefly Inc. and featuring Hello Japan artwork will be available in limited quantity by mid-April – in Sanrio Boutique stores nationwide, at sanrio.com and loungefly.com, as well as select specialty retailers. The bag will retail for $10, with Sanrio and Loungefly donating $6.50 from each bag to American Red Cross.

Hello Japan T-Shirt – a junior’s t-shirt produced in collaboration with Mighty Fine will be available at retail by the end of April. The scoop neck, short-sleeved t-shirt will be available at Sanrio Boutique stores nationwide, at sanrio.com and welovefine.com, as well as select specialty retailers. The shirt will be aimed to retail for $20 with Sanrio and Mighty Fine donating $15 from each shirt to American Red Cross.

Hello Japan Chocolate Bars – in collaboration with Dylan’s Candy Bar, two premium Belgium chocolate bars in milk and dark will feature the Hello Japan customized graphics and will be available in both Milk and Dark Chocolate.. Target availability will be early May in Dylan’s Candy Bar locations, DylansCandyBar.com and Sanrio Boutique Store locations in the U.S. The bars will retail for $4.00 with Sanrio and Dylan’s Candy Bar donating $3.00 from each bar to American Red Cross.

In addition to these products, Sanrio Inc., designated March 31 as a “Day of Donation”, with participating Sanrio stores in the U.S. and sanrio.com donating over $50,000 to American Red Cross Japan Earthquake and Pacific Tsunami Relief efforts. Sanrio Inc. has also collaborated with Ty on the creation of a special I Love Japan Hello Kitty Beanie Baby that will hit retail in mid-May. Additional contributions can be made at http://www.redcross.org or by texting REDCROSS to 90999 on your cell phone.