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MARCH 2016 | FLEXO 25
"I was a little worried about
meeting these high standards,"
Izzy said. "But then I would think
about the Challenge and I realized
how we support each other and
how I fit into the bigger process."
As she was working alongside
fellow Phoenix Challenge college
team alumni, a coworker men-
tioned that he was the leader of
his portion of his team. He went
on to explain that his team had
five leaders, who each had their
own section of responsibility.
"I said, 'What?!'" she recalls. "My
team had five people---total!"
But Izzy said learning the advan-
tages of the other teams made her
even more proud of herself and
her teammates. "We did every-
thing from scratch---manually.
We didn't have the latest software.
But it made me understand that even if we didn't win, we did great
because we had to learn everything on our own."
Learning how the whole process has to work together in harmony
helped her hit the ground running at her job, which she compares to
working in the emergency room of Esko.
"I learned you have to balance design with what will get a result from
the customer. You have to figure out prepress to make sure files are in
the proper order. And you have to know how to print the final prod-
uct," she said. "You can't succeed without understanding each piece."
Izzy advises every student interested in the industry to participate in
the Phoenix Challenge. "Be prepared, because it's way too stressful.
But go for it will all of your heart. This was the best opportunity in
my life---and I owe it to Bettylyn, my professors and the Phoenix
Challenge," she said.
ABOUT PHOENIX CHALLENGE
Founded in 1998, more than $54,000 in scholarships has been award-
ed through the Phoenix Challenge. With a mission of promoting the
growth of the flexo printing process in the educational system---both
high school and college/university---throughout North America, the
challenge is sponsored by an all volunteer, not for profit foundation.
The high school event is two intense days, while the college com-
petition stretches over an entire school year. College students are
presented with an industry problem that requires both market and
manufacturing research. A panel of judges grades student presenters
in four categories: research, concept, graphics and execution. The
award is determined in conjunction with FTA's Annual Forum.
Learn more and get involved at www.phoenixchallenge.org, or contact
Bettylyn Krafft at 704-309-3748 or bkrafft@carolina.rr.com.
About the Author: Cecilia Vigliaturo is a freelance writer. She is cur-
rently doing promotion work for the Art Lithocraft Company.
"
The fact that I was able to make it here from a community college makes
me feel like a rock star. That's why I love the Phoenix Challenge---it made
me realize that I can do what I thought I never could."
Izzy, left, with her Phoenix Challenge college competition teammates, in Baltimore, MD.
Photo courtesy of Zachery Blackburn