Get your hands on the most precious spice on earth! #NEWONUDK

Did you know that saffron is one of the most precious spices on the entire planet? It’s an extremely labor-intensive crop retailing for more than $500 an ounce! Why is it so expensive? Each saffron flower has to be hand-harvested removing just three tiny stigmas from the center and carefully toasting them to dry. Believe it or not, it takes more than 80,000 flowers to make one pound of saffron (Wow!) Beware, just like gold, there’s a lot of saffron knock-offs out there.

Fortunately for us, the newest addition to Undiscovered Kitchen is Rumi Spice, an authentic line of high quality and sustainably farmed saffron loaded with antioxidants!

WHY RUMI SPICE ROCKS!

Rumi Spice was developed by a team of military veterans devoted after spending time in Afghanistan and learning about the lives of rural Afghan farmers. They’re on a mission to empower these farmers by connecting them directly to the international market and catalyzing economic development in order to make a difference, one farmer at a time!

There’s million different ways to use saffron, the more traditional of course being savory meat dishes, but this versatile spice can also be used to create unique cocktails and even cookies!

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Evona is a passionate foodie, entrepreneur and the founder of Undiscovered Kitchen, a digital farmer’s market for small batch, specialty foods! She loves discovering new foods from around the country and talking to the artisans who make them.