Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

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Consumer health in Cameroon continued to deliver a positive performance in current value growth terms in 2018. However, it faced strong competition from the sale of unregulated prescription medicines, unpackaged herbal remedies, traditional treatments and counterfeit products.

OTC products continued to account for the lion’s share of consumer health current value sales in 2018. However, the strengthening of the health and wellness trend boosted the performance of vitamins and dietary supplements.

International players continue to lead consumer health

Most consumer health products available in Cameroon in 2018 were offered by multinationals, with local production remaining underdeveloped. Multinational players performed well thanks to their strong positions in both larger, well-established categories and more niche but dynamic areas like vitamins and dietary supplements.

Chemists/pharmacies remains the leading distribution channel

Chemists/pharmacies continued to dominate consumer health distribution in 2018. This channel has long been the main point of sale for such products in Cameroon, as local consumers value the free professional advice and recommendations that chemists/pharmacies outlets provide.

Improvements in living standards set to drive market expansion

It is expected that rising incomes and improvements in living standards in Cameroon will continue to boost demand for consumer health products over the forecast period, especially for analgesics and paediatric products. Rising health awareness will also help to sustain the positive development of the market as a whole.

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