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Hollywood studios have been drawing viewers from religious communities to see faith-themed movies by encouraging church leaders to speak about the films to members. The distributor of "God's Not Dead," which grossed $35 million in its first three weeks, pre-screened the film for 8,000 pastors. Marketing firm Grace Hill Media has promoted films such as "Les Miserables" by providing pastors with movie snippets and sermon outlines.

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Viacom research shows that 90% of viewers chose a television show to watch based on word-of-mouth recommendations. TV promos are the second-most-common way to discover programming, influencing 85% of consumers.

Nissan Motor has brought its GT Academy to India to give 5,000 young people a chance to become virtual race car drivers through simulators installed at malls in five cities. The campaign aims to boost awareness for Nissan in the country by encouraging participants to talk about the experience. "Experiential marketing is fast-gaining currency in India for high-engagement categories such as automobile and luxury goods," said Alpana Parida of brand strategist DY Works.

KFC has released a limited-edition prom corsage bearing a piece of fried chicken surrounded by baby's breath. The unusual accessory is being made in partnership with a Kentucky florist, and only 100 are available for sale. Students have posted pictures of themselves online receiving a prom proposal with the corsage, and the KFC Twitter account has been retweeting the images using hashtag #PutAWingOnIt.

InDemand has launched a multiplatform effort to promote the availability of many of this year's Academy Award-nominated films. The campaign includes "Contender Conversations" with Hollywood figures and a system for facilitating Oscar-prediction pools, which are accessible through Comcast, Time Warner Cable and Cox branded microsites. A social media campaign from CTAM will drive viewers to a Movies on Demand microsite.

Independent films for an upscale audience are being offered online for free by distributor Screen Media Ventures. The catch is that each movie will be interrupted about every 10 minutes for a commercial message. Screen Media is banking that viewers won't mind the ad spots and that consumer appetite for long-form video online -- part of so-called cord cutting -- will catch on.