Category Archives: Digital & Social Media

Ever wonder what McDonald’s food is actually made of? How they make it? Why it looks the way it does? You’re not alone. For years, McDonald’s has been dogged by questions like these and by the urban myths that spread as ‘answers’ to these questions in the absence of a proper forum for customer/company dialogue. Until now, that is. McDonald’s new ‘Our Food. Your Questions.’ social media campaign provides customers with the opportunity to ask questions online and get answers directly from McDonald’s that are posted and public on the Our Food. Your Questions. website. Answers are also shared on popular social media networks, including YouTube, where several of McDonald’s video answers have been viewed over 2 million times by curious customers. Here’s 5 remarkable program elements that get my attention and my vote for McDonald’s Canada as 2012 Marketer-of-the-Year.

Hockey Night has the Perfect Content to Satisfy Hockey-Starved Fans

As the NHL strike drags on into the second month, I have to say, I’m not all that bothered about it. That’s because Hockey Night in Canada has opened the NHL game vaults and is letting us fans decide which game we want to see every Saturday night – and there’s some real beauties to choose from. Simply visit CBC.ca or facebook to vote online for the game you most want to see each week. Choose from 5 classic games, covering a range of different eras, teams, regular season and playoff games, All-Star games and even the odd International game. So far, I’ve voted for and watched 3 games in their entirety because the hockey is just that compelling:

May 21, 1978: Montreal vs Boston, Stanley Cup Final, Game 4

the Canadiens are at the top of their game; regarded by Dick Irvin as the greatest team ever, they’ve won the last 2 Stanley Cups and only lost 36 out of 282 games in the last 3 seasons

Boston, under Don Cherry, is facing the Canadiens in the Stanley Cup for the second year in a row; he has 11, 20-goal scorers and wins 4-3 in overtime to tie the Series 2-2

May 10, 1979: Montreal vs Boston, Stanley Cup Semi-Final, Game 7

Don Cherry takes a too-many-men-on-the-ice penalty with 3 minutes to go in the 3rd period; Guy Lafleur ties the game and Yvon Lambert wins it for the Habs in overtime

The Canadiens advance to the Final, where they win their 4th consecutive Stanley Cup

Mar 29, 1980: Edmonton vs Toronto, Regular Season

First NHL season for Wayne Gretzky and Edmonton; Gretzky nets 2 goals (#48 and 49) and 4 assists in an 8-5 see-saw battle over the Leafs that’s tied midway into the 3rd period

With only 3 games left in the season, Gretzky catches and passes Marcel Dionne for the scoring points title; Gretzky would eventually tie with Dionne and pick up league MVP

Words of Wisdom

“If you can't explain it simply, you don't understand it well enough” ~Albert Einstein

“We can't solve problems by using the same kind of thinking we used when we created them” ~Albert Einstein

"Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted" ~Albert Einstein

"There are times when it may be necessary to be wrong in order to be right at the end. This can happen when one is judged wrong according to the current frame of reference and then is found to be right when the frame of reference itself gets changed. Even if the frame of reference is not changed, it may still be useful to go through a wrong area in order to reach a position from which the right pathway can be seen" ~Edward de Bono

"A cry of 'cheating' always reveals the use of certain assumed boundaries or limits" ~Edward de Bono

"Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few" ~Malcolm Gladwell

"A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts" ~William Strunk

"If you are depressed, you are living in the past. If you are anxious, you are living in the future. If you are at peace, you are living in the present" ~Lao Tzu

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All Weekly Muse music video clips sourced directly from Youtube. I do not claim copyright to these materials but include them here merely for ease of access to information under fair use. If you are a copyright holder and would like something removed, please contact me directly, per my contact info on the About page.