Why Should Anyone Work at Your Company?

So, it’s a new year and we’re being bombarded, again, by articles about the war for talent, the shortage of hirable talent, the pending retirements of the last of the Baby Boomers and all are with merit.

There IS a shallow talent pool to draw our next industrial leaders from – the recession eliminated a huge layer of intermediate professionals who could now be successors to retiring leaders IF their careers had continued to grow.

There IS great competition to attract those few “ready to lead” professionals which gives them the opportunity to be highly selective, to deeply scrutinize prospective employers.

Frequently we see candidates disconnect from a Search Project because “it doesn’t feel right” or “the company’s culture doesn’t fit” or “I can’t see future career opportunities there”.

So, how do you answer “Why Should Anyone Work at Your Company?” in a manner that will motivate candidates to join you? We found this article by Rob Goffee and Gareth Jones at www.industryweek.com that lays out a framework of developing and harnessing a company culture that is attractive, that will motivate candidates to join your team and will tip the scale to your organization in that war for talent. Even more importantly, that culture should then retain and nurture that talent to develop the next layer of leadership.

Certainly any cultural improvement/enhancement can only happen over time in baby steps, not overnight but recognizing and accepting that talented candidates have choices and building an Employer of Choice culture must serve to secure future success.