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What Is a Logo?

A logo is a graphic mark or symbol used to promote and recognize public identification. It can be either an abstract or figurative design and event a text of the name it represents. Logos are typically made of text and images to help viewers identify brands.

How to Make a Logo on Adobe Photoshop?

Logos are tools used as identifying marks of several organizations. They are used to create an impact on potential clients and customers. Several famous brands are easily recognized thanks to the logos associated with them. In the old days, logos were handcrafted through sheets of metal as well as being hand-drawn. Thanks to the rise of the digital wave, logos are now easier to make with programs such as Adobe Photoshop. Just follow the tips below to find out how you can create an effective logo for your company or even others.

1. Know What You Will Represent

It's important that you have a clear idea of what you will be making the logo for. Understand what the company or brand stands for and use the mission and vision statements to get a better grasp of the design you plan to make.

2. Opening Photoshop

Once you understand what the company stands for you can start working on a couple of drafts. You have the option to make your draft on a piece of paper and have it scanned or you can make it on Photoshop. Make a series of maybe five to eight designs. If you use the traditional method, open the file in Photoshop and the size will be automatic. If you work from Photoshop, set the size of the file to landscape so you can easily add your drafts.

3. Simplify the Designs

Many brands are very easy to recognize because they are simple. So for your logo design, make the design simple and with a purpose. Three lines of stripes can symbolize the mountains that you need to overcome to reach greatness. Approach your design with a minimalist mindset.

4. Business Not Art

One reason why logo design can be a difficult task is that the creator becomes too attached to the piece. This is something you need to avoid. You're creating a logo for a company, not yourself. Set a limit to your creativity so you don't end up making the work too personal.

5. Color Coordination

When you make your logo, it's best to set the color to black and white first. You can add a few strokes of color to the side of your file and use the color drop to experiment with the color you think is best for the logo. Of course, it's best to incorporate the color that your company already has but you can get creative and set a gradient to give it a more modern look.

6. Final Touches

If you had originally used the traditional method and you've scanned your work then you can rasterize the layer to darken the color of the draft. Crop out the design you want to work with and press CTRL + T to transform it and straighten out your design. You can use your pen tool so that the outline of your work will be completely straight. It's best if you don't use black as the outline for the logo itself. Many logo designs don't use outlines nowadays. You can save your work in three formats: JPEG, PNG, and PSD. The JPEG format is ideal if your output is the one you plan to stick with, the PNG is ideal for if you want to attach the logo to another picture or document, and the PSD format is to help you easily edit it if you're not satisfied.