Ingenico

Expanding Reach in Global Payments

The Ingenico Group, a global payment company, came to Media Frenzy Global to help expand its network with key payments industry analysts. The payments brand wanted to tap into MFG's vast experience with fintech to build relationships with premier analysts.

Ingenico looked to MFG to help define its target audience and position the brand as a leader in global seamless payments through building trust with top analysts.

The Solution

Developed an encompassing international analyst relations program to connect Ingenico with the leading, relevant analysts.

The program involved monitoring the brand's share of voice and detailed spokesperson training to ensure all Ingenic representatives were well-prepared for analyst briefings.

Coordinated exclusive briefings with top analysts at industry trade shows and conferences.

This included providing on-site support at key events such as NRF, Cartes and Mobile World Congress.

Conducted and managed webinars to keep analysts up-to-date on major announcements.

Shared Ingenico's service offerings with analysts and secured coverage in various reports.

Campaign Objectives

Define Ingenico's target industry analyst.
Position Ingenico Group as one of the leading seamless payment companies on vendor shortlists and increase exposure of Ingenico Group's solutions to merchants, banks, and prospective partners.

Gain coverage of Ingenico in leading analyst reports.

The Results

Our strategic analysts relations plan resulted in ongoing coverage from Tier 1 firms like Forrester, Gartner and OVUM, leading to 59 analyst briefings with inclusion in 17 reports within a 12 month period. By leveraging these key analyst relationships, Ingenico was able to expand its authority within the payments industry and showcase their offerings to a targeted audience.

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