The lure of coffee captivates people to the
extent that for many, dawn does not break without a fragrant/stimulating
cup of coffee in their hand. That appeal of coffee is universal
in nature and coffee is consumed world over for the sense
of well being it imparts.

"The
method of coffee brewing varies with countries and tradition.
For many, coffee is a staple of their daily diet. Development
of Science and Technology has transformed the art of coffee
brewing into a scientific marvel. Espresso/Cappuccino coffees
are relished world over for their aroma and flavor and this
type of coffee brewing is gaining ground all over.

Whatever may be the type and sophistication
employed in the brewing, the quality of beverage is governed
by the quality of the raw/roasted coffee beans. This is
the field where the growers should exercise their vigil
to ensure that the intrinsic and extrinsic qualities of
coffee they produce are maintained and not spoilt on account
of some defective processing techniques.

The coffee consuming countries are highly
quality specific these days and they insist on quality of
coffee they source from producing countries. A few producing
countries have made an indelible impression in the minds
of the buyers that the coffee sourced from these countries
are invariably quality coffee, thanks to the untiring efforts
on the part of the growers and processors of these countries,
for the production of quality coffee.

Although India produces quality coffee, India
has failed to establish that sharp quality image in the
world market. The coffee growers who nurture their coffee
in their estates should form the foundation on which the
quality image of Indian Coffee is built. Quality should
become the watchword of our coffee culture because in the
long run, Quality and Quality alone will be our strength."