Twitter, Facebook Find Friends in the Enterprise

Twitter, Facebook Find Friends in the Enterprise

According to the study conducted by the Social Business Council, 59 percent of companies say that their new social-engagement initiatives encompass all corporate employees.

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Regardless of whether a company offers access to some or all of the employees, a whopping 75 percent of respondents say that their social profiles are primarily owned by the IT side.

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Interestingly, 38 percent of respondents said that a company’s primary social-media owner is the corporate communications division.

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Just 12.7 percent of respondents said that their social profiles are run by the marketing side – a surprise, since social media is often tied to advertising.

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When considering the use of social networks, respondents told the Social Business Council that groups are the most important components in their strategies.

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The Social Business Council found that discussions and forums were the second-most-important aspect of their efforts.

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Assessing engagement across social-media channels can be difficult, and the Social Business Council found that 37 percent of respondents say that just a small percentage of employees are actually active on corporate social profiles.

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That said, 34 percent of respondents said that social engagement for them is on the rise with more employees becoming active and regularly logging in.

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Just 9 percent of respondents say that their social profiles are widely used by workers.

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According to the Social Business Council, 51 percent of companies say that they have not integrated their external social efforts with those that are running internally.

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The Social Business Council found that just 4 percent of respondents have already found a way to integrate internal and external social efforts.