Whole Foods Slashes Prices for ‘12 Days of Cheese’

Plus, try these wine pairings.

On the 12th day of Cheese-mas, my true love gave to me… 12 goudas gouda-ing, 11 cheddars cheddar-ing… Well, you get the idea.

To the delight of cheese lovers and bargain hunters across the country, Whole Foods announced on Tuesday that it would be bringing back its “12 Days of Cheese” promotion, which shows off some of its favorite cheeses by offering them at a deep discount. Curious customers who visit the dairy department from December 8th to 19th will find a new cheese each day, available for half of its normal selling price.

Now that’s a lot of cheese! To sweeten the deal (or at least to make it more pleasant), Whole Foods is doing a wine pairing for each one of its daily dairy discounts. Each wine is under $20, and was selected as part of the grocery chain’s annual list of Sommelier Best in Class Holiday Wines. You can find the pairings here.

So pick a day—any day—and try a new cheese. Or, make like the Christmas carol and work your way up, being sure to savor the overly-dramatic fifth day (fiiiiiiiiiive Enraaaaaaptured Bluuuuuuuuues). It’s the holidays, after all; why not get a little cheesy with your loved ones.

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Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns