Christmas in Milan

Few years ago I visited a farm next to Milan where they grow the corn Peroni use for making their beer.

The passion of the farmers showed me the connection between the brand and the real people who help make it.
For this reason, and as a real beer enthusiast, when they asked me to be part of their Christmas campaign, I just said: YES!

A day of laughs an talks, memories from my childhood in Sicily at my grandma’s house in Palermo.
Now, I celebrate Christmas in Milan with friends, hosting dinners and parties.

Usually, I’m on the other side of the camera, so forgive me if I look a bit shy. An intense day of work made pleasant and fun thanks to an incredibly professional team.