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Advertisers Shun Controversy

After the big blow-up at Pepsi, advertisers are steering clear of anything remotely controversial...

A wide array of major brands have been happy to embrace social and political issues in ads in recent years, with the trend reaching fever pitch during and immediately after the latest presidential election cycle. But Pepsi’s recent debacle — featuring Kendall Jenner as a model that leaves work to join a protest — has caused many to stop dead in their tracks.