Only 37 Percent of Gamers Aware of VR, Oculus Most Known Headset

Millenials are among those the most interested in virtual reality.

According to a recent Nielsen survey (via Gamesindustry.biz), only 37 percent of self-identified US gamers are aware of at least one AR or VR device.

2000 teens and adults were polled with an online survey, and the statistics showed Oculus coming out on top with 22 percent awareness, with PlayStation VR at 14 percent and the HTC Vive at six percent.

Those who were interested in virtual reality were generally young, with an average annual income of about $63,000 and tend to spend about $20 a month on video games. "Millenials" were the most likely to be interested in virtual reality at 47 percent, with adults 35 and older making up 38 percents and teens at 15 percent.