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One of the first steps to local search marketing is to add and claim your listing in Google Places. This process is fairly simple and you can add your business listing, but occasionally you’ll run into some roadblocks that can make it a little more difficult. One of these roadblocks might be that your listing is already claimed and...

Motivational speakers often espouse the virtues of making meaningful connections, putting yourself out there and never giving up no matter the odds. But did you know they could be giving you a link building lesson along with that pep talk on life? That’s because in many ways being successful in link building mirrors how to be successful in life....

We are always seeking ways to capitalize on using branded keywords in our Google campaigns — since many of our clients rely on searches for their company or branded product names to drive traffic to their site. For these clients, we are relying on a new Google feature to improve these campaigns even a little bit further with Sitelinks....

Allan Kuenn, from Site Pro, was recently quoted in an American Express article about AdWords Call Metrics, a new feature that lets advertisers measure the number of phone calls generated by individual AdWords campaigns. The article on the Open Forum website explains the pros and cons of using Call Metrics. See the Pay Per Click Management article here

In this installment of Expert Interview we had the pleasure of reaching out to Todd Malicoat to discuss various topics on the link building industry. Todd (aka stuntdubl) has over 10 years of experience in internet marketing and 5 years experience consulting on search marketing management at an executive level. As the SEO faculty chair for MarketMotive.com, Todd leads a comprehensive...