Many people are already aware of the fact that accounting plays a vital role in any startup. You need to be very careful when dealing with accounting affairs as this can affect your business to a great deal. Many just pay attention to finding their website and getting a brand name but they pay very little attention to the numbers which actually matter in order to survive in this big market. If you will not pay attention to the finances and important accounting matters then you will be at a loss without even realizing. Small Business Administration has helped people by providing a list of reasons which will eventually result in their losses of several businesses out there.

Hiring small business accountants

Many people and other business owners think that they can handle the accounting by themselves. This option is a very great option if one holds an accounting degree or a solid background in this finance field. Otherwise, it will be suggested to get small business accountants for this cause. Before planning out your business strategies just question yourself whether you will be needing a bookkeeper or not.

Bookkeeper’s job

If you are wondering what is the task of bookkeeper and how one can affect your business then they are really vital in any startup situation. Why? Because they will make a complete sense out of complicated situations and help your startup to grow eventually into a great empire. If you are wondering that what they actually do when they are not only responsible for handling the financial transactions per table also keep a record of all the systems and other statements.

Accountant’s job

You must also get the help of an accountant as an accountant will provide you with a layout for the business. You can also choose to hire additional employees for a great impact on your overall structure. Many people go for part-timer because they are a great source of help when they have a limited budget. If you have a very small company then the cost of hiring a full-timer will be really expensive and it can cost you your whole budget so that is why many prefer freelancers. This is a great way of actually hiring people only when they are needed rather than paying them for full time.

Accounting methods

Many people are not yet aware that there are only two genuine methods for accounting which is cash accounting and other is accrual accounting. As far as choosing between the two is concerned and small businesses prefer to get accrual accounting rather than the cash one. You must get the help of any professional in the finance field to see the requirement of a business and whether you should go for cash method or the accrual one. If you are wondering that what is accrual method then it basically shows you a real-time account of the finances and with the help of all the packages it gives a true picture.

In today’s digital age and globalized world, long gone is the 9-5 business day that used to be standard for most workers. While today’s fluid work environment offers an incredible amount of flexibility and creative options for both employers and employees, at the same time, there is increased urgency, pressure and expectations that work get work done and delivered fast, at the highest quality and at the lowest cost.

Companies of all sizes need to be able to provide their clients with what they want and need quickly – because if not, someone else will. While large companies with deep resources may have on staff enough employees of a varied nature to satisfy client demands for quality, speed and cost, it is a bit trickier for smaller businesses with more limited resources.

Imagine a situation in which a client approaches your business with a lucrative project that requires a graphic designer who specifically has expertise in animation. Although this project is a great opportunity for the business, it probably doesn’t make sense to hire another graphic designer with these specific skills (when you already have a great designer on your team) and to invest in training and paying benefits when this is a one time project. At the same time, though, the small business owner does not want to turn down this opportunity.

What is a small business owner to do?

One practical and cost effective solution is to hire a freelancer or independent contractor. Although this may deviate from the way the small business is used to operating, there are some major benefits to be gained by hiring out.

Save Money

It is well known that oftentimes full time employees are not actually working all of those hours they are being paid for. On the other hand, freelancers only charge you for the hours they work so a business may end up spending less money for the same work, even when taking into consideration a higher hourly rate. Plus, there are great apps out there to help keep track of freelancers’ hours to guarantee that an hour worked is an hour paid. Some to check out include Toggl, RescueTime, Harvest, Hubstaff, Time Doctor and Timely.

Save On Time

If a freelancer accepts a job chances are he or she is highly motivated to get the project done on time and done well. Since most freelancers’ business model relies on repeat customers, freelancers can be counted on to get the job done promptly, maybe even before deadline.

Save On (Office) Space

Hiring a freelancer means you don’t need to find space for another person to sit in your already cramped office. Not needing to find a larger workspace means business owners will save money on rent. The freelancer will work from home, from the coffee shop, from another country – it doesn’t matter as long as the job gets completed.

Get More Experience

Experienced freelancers have done their time working with a variety of different companies and many come well equipped with a toolbox of eclectic skills that will benefit your company and impress your client.

Gain Access to Global Candidates

Hiring a freelancer allows you to transcend borders and timezones. They can work while you are sleeping and even on weekends, helping to speed up a project or free up time for salaried employees to work on other priorities during the workday.

Overall, hiring a freelancer can give your small business the advantages of motivation and fresh skills, while saving your business valuable resources – time and money being two critical resources that all small businesses owners are seeking to maximize.

One word of caution, however. Both employers and workers need to be clear on who, according to the law, is classified as a freelancer. Sometimes, there are situations in which employers may classify employees as independent contractors when in fact the law sees them as employees. If this is the case, these workers may be eligible to make claims for employee rights and benefits. To prevent any misunderstanding or legal issues down the line, it is best for a worker and employer to execute a written contract that defines the relationship prior to beginning any work.

Lee Madison writes about financial topics relevant to small business owners. She is director of content at Yellowstone Capital LLC.

Leveraging the power of the internet and technology is a great way to promote your business. After all, what could be an easier, cheaper way to gain access to an enormous chunk of the population? According to a report1 on internet usage and population statistics- June 30, 2018, internet penetration in North America was 95%. A growth of 219% was recorded in internet users over the period 2000- 2018. Clearly, using internet tools as a means to spread the word about you is sure to be an effective move. In fact, this might be the most effective tool you could use because the audience of today searches for vendors/ service providers/ businesses online before identifying one to go with.

That is not all, and most customers also research a service provider or business online to satisfy themselves about their credentials before they decide to go with them. This is where a webinar, in particular, plays a key role in helping you build your brand in the right way. As a consultant, you want to demonstrate to prospective clients that you are an expert in your chosen field and the best way to do this is by showcasing your knowledge on a platform that is easily accessible. A webinar is the perfect choice for achieving this objective if you use it in the right way.

How to make sure your webinar is an effective brand builder

• Address a challenge: Identify a common problem that prospective clients face in your niche and address it through your webinar. Remember that you are not here to give a comprehensive solution through this medium- just give enough information that could be helpful to the client, perhaps give them an idea of what could be a solution. However, your main agenda is to showcase that you know how to deal with the problem so that the prospective clients who watch the webinar think of you when they are looking for someone to help them with the problem. Think of your webinar as a teaser for your services.

• Maintain a professional stance: While it is necessary to appear approachable and friendly in your webinar, you also need to seem like a competent professional who is capable of delivering results. Maintaining complete professionalism during your webinar is very crucial, and that means you pay attention to your clothing, your body language, your gestures, the words you use, etc. When shooting your webinar imagine that you are talking face to face with a very valued client.

• Repeat the webinar: There is no guarantee that all the potential targets for your webinar are free when you air it and that means many might have missed it. Repeating the webinar on a regular basis is a great way to maximize audience coverage with this promotional tool. Remember to spread the word about the webinar airing time/ date well in advance every time you plan to repeat it so that those who are interested do accommodate it into their schedule.

• Collect the right data: Your webinar audience is clearly interested in your area of expertise. Invest efforts in collecting data like email ids or social media account details of each viewer so that you can later make them part of your email list or add them to your SNS groups so that you can continuously engage with them. Your webinar can bring you a primed group of prospective clients- don’t fail to leverage this asset.

Planning out your brand building strategies is one of the crucial steps you must take right when you set up your business, along with taking out the right kind of insurance to cover all risks, hiring the right employees, establishing a foolproof feedback system, etc. With the right panning in the initial stages, you have laid a solid foundation for success with your consultancy business.

Conclusion: Brand building becomes easy when you use internet tools like webinars to spread the word about yourself and your brand. You can achieve impressive results if you use these tools in the right way to communicate your message effectively.

Hope sounds very promising but still, it can have negative aspects. If you do not believe us, read this article and you will find out the dangers of hope. Most people lose their money because of they hope for too much. There is no match between their expectation and their work and what they get in return is losses. We know it is important to keep your spirit up but most of the time, it does not work in that way. It leads to believing into something miracle and traders begin to lose their track. This article will tell you how hope can be risky for your career. However, it has mostly positive sides but the negative sides are so strong that it can easily derail you from your tracks.

Emotions have no place

We are the human being and it’s very normal to get emotional after losing money. Trading is such a unique profession where you will always have to lose trade. But does this mean you will only lose money in the Forex market? If you know the proper way to find quality trades and trade with discipline, even after losing more than 50% of the time, you will be able to make money. Trade the market with a high-risk reward ratio trade setup. The successful Aussie traders at Rakuten broker always say that trading is all about risk management. If you want to become a profitable trader, trade with discipline.

Rational logic

Taking logical decisions in the investment industry is crucial for your success. In the investment industry, Rakuten Forex is a very popular name since this broker offers elite class service to its client. Being a matured trader you must find a well-regulated broker where you can trade currency pairs without hassle. During your technical analysis, focus on rational logic and throw away your emotions to execute best trades.

Hope makes the traders change their strategy

Imagine you have invested your money in Forex and it is your first time trading. You have no knowledge of the currency industry and you do not know how the volatility works. You placed some trades with discipline for the first few months and you started getting success. No wonder that you are excited and you want to try something new and more profitable. This idea is backed up by your hope because you have a good experience in the past. This is when the dangers of hope are initiated.

You started making plans in your strategy that has proved successful and effective. For example, you started changing the position of the stop-loss and make them bigger. You know it is risky but you are eager to make a huge amount of profit. This leads to destroying your plan and you begin to make random changes. Even if you do not set a big position size, you started using leverages in trends that had favored your trades in the past. Any changes should be revised before they are used in the live industry and hope makes the traders skip this part. As a result, many flaws get into their trading plan and they start losing their money.

Expect unrealistic outcomes

The most dangerous outcome is you begin to harbor unrealistic expectations. You know it is wrong but you cannot realize it at that moment. You are blinded by your hope and overconfidence and your eyes only get opened after losing the capital. Keep your hope in a limit and expect the worst. The industry may not turn out in your favor and need backup plans.

Should I not be hopeful then?

We are not discouraging you from hoping as it shows you the path in darkness. What we want to tell you that it is risky and can involve with your emotion. When it does, it makes you emotional and your decision becomes questioned. Most good trades are made without emotion and are based on the analysis of trends and by assessing the information of the industry. If you want to hope, make sure that it is not having any effect on your trading strategy.

Every entrepreneur needs to save money for further investment. Even if you are getting lucrative profit in your business, you can’t predict the future. There are several factors responsible for growth of all types of businesses, either a consultancy in Dubai or firm in Nevada, and an abrupt change can suddenly make things difficult for them. There are multiple ways available for people to save their hard-earned money. All these methods have several advantages and shortcomings. After analyzing all these methods, one can say that the ideal one is offshore investment.

In offshore investment, an entrepreneur or any other person keeps the wealth in a country other than country of his/her residence. But not every other country is known as offshore location. There are several countries that provide tax exemptions and other benefits for investors that are not present in most of other places. These offshore jurisdictions get this name due to their location, geography and other legal and monetary benefits that they provide to foreign investors.

Following are main advantages of offshore investment that will make it clear that it is the best way to save your money. You will not get most of these advantages in any other money saving technique.

Tax Exemption/Reduction

It is the primary and one of the most unique advantages that is provided by offshore jurisdictions. These places are usually known as tax havens as they provide either complete exemption from all types of taxes or their tax rate is very low as compared to most of other countries. This is really important for most of businesses. They can easily avoid hefty amount of tax only by paying a fix annual fee for their investment in offshore jurisdictions.

This is really important for large businesses that are also growing rapidly. In most of countries, these businesses can lose even 40% or above of their profits through different types of taxes. But these businesses can save millions of dollars every year by adopting offshore investment. Therefore, if you are growing your business or otherwise facing tax issues in your home country, then the best place to save your money is by investing in offshore jurisdiction.

Confidentiality

In most of countries, it is mandatory for entrepreneurs and individuals to disclose their total wealth and source of income. This information is also available to public. On several occasions, this publically available information creates legal and monetary problems for entrepreneurs and wealthy persons.

It happens as their competitors or relatives would use this information to sue and start legal battles against them. On most of occasions, these legal claims are baseless and its purpose is to harm the business opponent. It is not only stressful but also proves financially harmful for the receiving person.

In order to avoid this situation, the best way is offshore investment. In fact, confidentiality of assets is the second most important factor that attracts investors towards offshore dominions. Offshore jurisdictions don’t disclose details of foreign investors and their businesses. This is really helpful in protecting your money from unnecessary and unethical claims that can ruin ones wealth.

These two factors clearly highlights the importance of offshore investment provides for protection of wealth for entrepreneurs and wealthy individuals. There is no doubt offshore investment is the best way to save your money.

Author Bio: Mona is an experienced content writer working for Dubai-based consultancy firm Riz& Mona Consultancy. She has 6 years of experience in the fields of offshore business, investment, finance, taxation and insurance.