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For a business to run effectively, your team members need to be on the same page. Agile communication can help with that. It’s the foundation for efficiency and effectiveness within your company. This type of collaboration is not always an easy feat for some businesses. However, at Modthink Marketing, we have found a way to …

Modthink’s Priority #1 Many businesses are shifting their focus to teamwork and its importance in creating success. You’ve likely heard of different team-building exercises, ice breakers, and workshops. While these may be effective, we take a different approach. What makes Modthink’s team culture unique? Do we really stand apart from the rest? Absolutely. Our team …

If you’re here, you are wondering if your company is spending too much of your money on advertisements. We are ready to help. How much should I be spending on advertising? Generally, you’ll hear 10% of your budget should be spent on advertising. In fact, Deloitte says firms spend an average of 11.3% of …

You can look at a picture of a baby playing with cheerios and know exactly what it is, but what if you wanted Google and other search engines to know what was being displayed? Alt text is the solution to your problem. ALT text, or alt tag, is a description of your image. For internet …

When it comes to marketing, before you can target your customers, you have to understand them. The best way to understand your customer is by developing a buyer persona. A buyer persona is a great way to dive into the mind of your target audience. This persona gives insights into what your customer is looking for, …

In the world of digital marketing, an infographic is defined as a visual device such as a chart or diagram used to represent information or data. An infographic is a type of picture and if you took a look at our last blog on graphic design, you know how design goes hand in hand with …

Wait, isn’t blockchain just Bitcoin? Not even close. Blockchain has been around since 2008. Bitcoin and other cryptocurrencies (like Litecoin, Namecoin, Peercoin, etc) are just the first applications that have received the bulk of the blockchain coverage. Blockchain goes a lot deeper. At its simplest, blockchain is a digital ledger that is distributed, not copied, …

We have all heard the popular saying,“a picture is worth a thousand words” used in everyday life. However, this expression also deems true in the field of graphic design. Especially when it comes to how you should think about graphic design in relation to your business. The Craft Beer Market The craft beer market exemplifies this …

You’re scrolling through your Facebook feed– passing the latest picture updates from old college friends and political views from extended relatives. Ad after ad keeps popping up between posts and occasionally on the sidebar of your screen. How did these get here? Why do some ads look different than others? While it can be difficult …

Looks like you’re taking the plunge and creating an Instagram for your business. Ready, set, go! Let’s get started with these 7 hacks to kickstart your Instagram marketing campaign. 1. Set Up a Business Profile Setting up and/or switching to a business profile on Instagram is pretty straightforward. But why should you set up a …