showcase buenos aires issue 114

May 2008

Hello and welcome to the latest edition of Showcase Buenos Aires, brought to you by Production Paradise. As usual, you'll find all the latest news from the leading visual media professionals, with more information in our online directory.

If you're in Buenos Aires, be sure to check out our featured events:

ArteBA, May 29th - June 2nd. The epicentre of Latin American art, the fair is a focal point for business, meetings and cultural tourism, where visitors can appreciate an outstanding collection of contemporary art.

Buenos Aires International Book Fair, April 24th - May 12th. Under the slogan of 'Readers in Action', the 34th edition takes place at La Rural exhibition space and will welcome writers, guest speakers and thousands of avid readers.

It has been a season full of cars for Red Creek, with both Honda and VW shooting in Argentina. Honda (Japan) and VW (Germany) entrusted Red Creek with the production of their global print and commercial campaigns.

The Honda shoot took place in the mean-streets of Buenos Aires, where over the course of three days Red Creek Productions assembled a large traffic jam in which even the Honda engines felt the effects of pollution. The City of Buenos Aires provided full collaboration with street closures and permits.

The VW campaign demanded complete secrecy and was shot by Michel de Vries in the salt flats of Purmamarca, north-west Argentina. Check out the stunning images and the beautiful new Sedan.

Rebel Production, managed by Andrea Porcelli, has joined with Rebel Management, directed by Ofelia Memoli and Rosario Garcia Torres, to form Rebel Casting. The company provides competitive pricing options and a large range of faces for production companies and clients seeking the best in the business.

Rebel Production recently worked in Barcelona for Red Bull F1, and completed editorials in Buenos Aires for Condenast's Lucky Magazine - New York (Ph: Jeffrey Cohen & Rick Haylor), and More Magazine - London (Ph: Peter Pedonomou). The company also produced the Steps NL catalogue for Dutch TV series Julia's Tango filmed in Buenos Aires (Ph: Hans van Brakel).

The company co-produced for Nike with Dolce Vita Productions (Ph: Barrie Hullegie), and for Vogue Italy and Riders Italian Magazine with Mea Culpa Productions (Ph: Pier Paolo Ferrari). Rebel Production manages photographers from several countries and offers production services in Argentina, Spain, Uruguay, Mexico, and soon in Chile.

Over the past few months, argentinafoto has been commissioned to produce and shoot numerous fashion, advertising and art projects. These included work for BMW Motorcycles, Visa, MTV, Pampers, Coca Cola, Downy and Magistral.

Dino Bruzzone's new works are one of the highlights at the Maco Art Fair, whilst Marcos Lopez's photos will be at SCOPE 2008 (Basel).

Raul de Chapeaurouge was recently in New York shooting the UFO 2008 winter campaign. Marcelo Setton was responsible for the new Jackie Smith series of photographs, and Juan Mathé was in charge of the company's latest assignment: a romantic series of photos created by BBH London for the Mentos print campaign.

So Chic is a full service production company specialised in film commercials and still photography. The company is based in both Argentina and Uruguay, two countries that have beautiful natural assets and urban cities with a wide variety of architectural styles.

Over the last few months So Chic has been busy shooting several big film commercials for the European market, including Renault Scenic for Publicis, La Gazetta dello Sport for McCann Erickson, and OMV for Lowe.

The company just finished providing production services for a very important Deutsche Telekom campaign for Tribal DDB.

Plenty more examples of So Chic's production services can be seen on the company's website.

Avon, Medias Apogeo, Zapatos Azaleia and Lentes Bosrsalino recently trusted Click Studios with the production of their latest photo campaigns. Givenchy also chose the company for the launch of its new 'Rouge' campaign with the beautiful Liv Tyler.

Click Studios covers all stages of the professional photographic process - from the creation of visual campaigns to talent casting, preproduction, location scouting, and many other production services, ensuring a consistently high level of quality. The company has an 87m2 photographic studio that enables it to handle world-class productions.

Over the past few months Mea Culpa Productions participated in a solidarity project in Nicaragua and produced editorials for client Blob Creative Group 2.

The first was for Vogue Italia with actor Elio Germano, and the second for Riders Italian Magazine with Marco D'Annunzio. Both productions were shot by photographer Pier Paolo Ferrari, with make-up artist Fernanda Perez and stylist Benedetta Baiocchi for Vogue editorial.

The art department at Civiles Management is proud to announce a new development - Civiles Production Agency. Due to the photo agency's immense success over the last two years, Civiles continues to open new doors.

Based in Buenos Aires, Civiles Production Agency is made up of a group of highly innovative young people offering production and creative services for graphic campaigns, editorials, shows, and workshops.

Services include logistical management of local and international campaigns, location scouting and management, casting and talent negotiations, catering and travel arrangements, customs documents, shooting permits, insurance, equipment, and postproduction.

Ledesma Millennium is one of the most prestigious photographic, retouching and production studios in Argentina. Its objective is to create sensations through photography with continuous innovation and creativity. The postproduction department is of global standard, with two Mac retouching stations.

Facilities include a studio of 500sq metres and a 15m x 15m gallery, with a working distance of 28m that enables car photography and set building. A height of 9m allows numerous production possibilities and includes an 8m x 6m motorised screen with 39 mega pixel Phase One digital back for Sinar or Hasselblad equipment. The company also offers 30-head flash equipment with 30,000 Watts power.

Ledesma Millennium has worked in Madrid, Sao Paulo and Mexico (DF), shooting and retouching on location. Clients have included Unilever, Toyota, Ford, Coca Cola, Peugeot, and Citröen.

'Birds of Paradise' - work in progress - is a 2008 production by Gaby Herbstein. The artist has compiled a book of photographs from images inspired by the various sensations provoked by birds.

Movement, colour, beauty, freedom and harmony all influenced the photographer in bringing together a selection of famous personalities known for their artistic expression. Actors, models, dancers, make-up artists, hair stylists, filmmakers, and set designers all contributed. The most prestigious fashion designers in the country also designed exclusive creations for the production.

Since Virginia Del Giudice opened her first studio in 1995, her photography has been stamped with a mix of simple, minimalist style and a deep appreciation for the use of natural light. Such principles have turned her into a respected regular contributor to major magazines around the world, including Vogue, AD, Elle Deco, and Interiors.

As well as publishing editorials often accompanied by her own text for books and magazines, Virginia dedicates her time to personal work, using plate cameras and old copying systems.

Virginia defines herself as a passionate object specialist, and shot part of her collection for a series of photographs entitled 'Vanitas ', due to be shown at the Centro Cultural Recoleta, Buenos Aires, from May 23rd to June 16th.

Tomi and Cherry operate a multidisciplinary studio. They perform their skills in several fields, including photography, illustration, postproduction, art direction, prop styling and set design. The pair are involved in every aspect of their projects.

They work together as artists, focussing on fashion yet aiming to mix their multidisciplinary backgrounds to generate a visual language they enjoy reinventing over and over again.

Their work includes fashion campaigns, editorial productions, advertising and party development. They are represented in Argentina by Civiles Management and in Spain by La Despensa//Dealer.

Based in Buenos Aires, Juan Vaz Duarte specialises in fashion, beauty and portrait photography. Juan's versatility makes him ideal for a broad range of projects, and he has shot for editorials, designers and modelling agencies. His collection is also on show in art galleries throughout Buenos Aires.

He has worked for clients including Elle, Cosmopolitan, Marie Claire, Glamour, Yves Saint Laurent, Christian Lacroix, and New Man.

Juan is represented in Buenos Aires and New York by Zickzack Productions, and in Spain and France by Gregrossi Productions.

Rebel Management, directed by Ofelia Memoli and Rosario Garcia Torres, has in 'record time' become one of the strongest and most easily identifiable boutique management agencies in Latin America.

The company is based in Buenos Aires but deals with models, talents and clients from all over the world. Rebel can supply models, celebrities, photographers and production crews through a bright new partnership with Rebel Production (directed by Andrea Porcelli ), and also offers street casting through Rebel Casting.

During March, Rebel Management worked with Milla Jovovich on Chilean client Paris department store's fall/winter campaign. Produced on location in Paris, France, and working with a great team, renowned photographer Nico (represented by Gianfranco Meza) and Claudio Droguett for Twist Films directed a fabulous TV commercial on the roof of the Théâtre du Chatelet.

Situated in front of a green space designed by the architect Carlos Thays, and in the spectacular presence of the Pizurno Palace, the Design Ce Hotel is just a few minutes from some of the most attractive places in Buenos Aires, one of the cultural headquarters of Latin America.

The hotel's 28 suites, ground-floor Design Café and basement Design Club all reveal innovative design, service and technology standards.