We're less likely to buy or eat them if they're marketed as being healthy. Like, when they offered people a choice between "lighter-choice zucchini" and "slow-roasted caramelized zucchini bites," it was VERY clear which one was more popular.

So you can probably expect to see more glazed and seasoned vegetables showing up at your grocery store with ridiculous names and you can also expect yourself to be inexplicably drawn to them.