According to sources outside the company, Snapchat may be launching a gaming platform inside their app. While experts speculate they are beginning to act a little like “old Facebook”, gaming could make a lot of sense for the platform. Games could boost engagement and keep users inside the app and could partner with publishers to get exclusive games or Snap-enabled game spin-offs.

Well, that’s our round-up of need-to-know marketing news from the past two weeks. Subscribe now to make sure you don’t miss out!