It’s no surprise the United States is divided when it comes to presidential elections. Is this divide felt in the mobile marketing world?

To get to the truth (go ahead and fact check), Liftoff examined 900 million total mobile ad impressions,1.1 million mobile app installs, and 5.2 million post-install events across party lines.

SWING STATES:

States with similar amount of support for both parties.

DEEP STATES:

States with the most support for a certain political party.

Shopping Apps

TX wins by 2.8%

Gaming Apps

TX wins by 1.6%

Subscriptions Apps

CA wins by 32.8%

Travel Apps

CA wins by 10.2%

FACT CHECK:Data sources: Liftoff internal data from September 2016.Red and Blue state map: Polling data provided by http://fivethirtyeight.com/Washington D.C.: for the purposes of this infographic, Washington D.C. was included as a state.