Groomed for styledom

Groomed for styledom

Both intrigued and frustrated that there was very little choice for younger, trend aware bridegrooms and groomsmen, Whitfield & Ward saw a great opportunity for redefining groomswear for ‘the modern gentleman’.

We well understood that style and individuality are every bit as important to men as they are to women, and the desire of young men approaching marriage to be able to complement their brides, without compromising their style.

We also understand women’s power of veto over the way their men choose to dress, and the result is this very modern, very fashionable take on the style cues of very traditional gentlemen’s tailoring