Microformats Their Affect on Search Engine Optimization

If you are new to microformats, you might be wondering exactly how microformats
affect SEO, Search
engine optimization
(SEO) is a topic that is constantly and consistently studied by web developers,
content writers, and website owners as it is constantly changing and
improving - The obvious purpose of the search engines is to supply the most
pertinent results to the user that is searching for information. By adding microformats,
search engines are able to parse local queries, thus providing more relevant
results and creating a more targeted experience for the end user.

What Are Microformats?

If you want an effective, but basic method of creating a semantic markup that
will increase your SEO, microformats are the
answer.

Simply said,
microformats are snippets
of code that search engines or browsers can read and comprehend, rather than
basically displaying the information.

Microformats convey several types of information, including contact information,
calendar events, geographical coordinates, products and reviews, social
relationships (XFN), and this is only the beginning.

Microformats Provide "Search Engine Understanding"

Search engines are smart enough to "read" and display the data on a web page,
however they do not necessarily comprehend the information or the associations
that occur within the data. Microformats bridge this gap by assisting the
search engine robots with parsing the data that is on your website.

These "snippets" of information provide content, as well as a relationship
within the content, which the search engines can comprehend easily now,
providing a new method of creating
SEO-rich content within the
HTML.

In May of 2009, Google launched a unique feature called "rich
snippets", which are able to index and display information in a
smart and efficient way, increasing SEO abilities.

They currently use 6 types of rich snippets: the
hReview,hCard,hProduct,hReview aggregate,hCalendar,
andhRecipe,
which are created with either microformat or RDFa markups. This launch created
a direct relation between the Google search engine (and SEO) and microformats.
(And, it won’t be long before all search engines are up to speed with rich
snippets, as they are always trying to keep up with Google.)

A quick example of the hCard snippet:

Rather than simply typing your name, you can put it in microformat style for
better SEO. So, say your name is Richard Johnson, displaying it with the hCard would look like
this:

<spanclass="fname">Richard
Johnson</span>

Google will read, display, and comprehend "Richard Johnson" as your full name.
This same style of microformat markup can be used for your address, phone
number, picture, email, homepage URL, and you can even display your nickname
this way.

If you sell your products through e-commerce, you should look into utilizing thehProduct microformats. Here is an example of a product markup
using microformats:

<divclass="hproduct">
<spanclass="brand">SoftXML</span>
<spanclass="category">Software</span>
<spanclass="fn">SoftXMLCMS</span>
<spanclass="price">$99.98</span>
<spanclass="description">Unique
content management system for managing data in XML format. Easy graphical
interface enables you to control the profiling data for the creation of
hierarchical structures.</span>
<spanclass="url">http://www.softxml.com</span>
</div>

The hProductmicroformat allows
for plenty of data in its markup. You can also implement more information,
including relevant reviews, images, identifiers, and even more. When Google
reads this snippet, it quickly understands that all of the information included
is related, as well as how it is related. For instance, instead of reading
$99.98 as a random number, Google will relate it to the product and understand
that it is the price.

Tying Together SEO with Microformats

Google is not the only search engine that easily comprehends microformats; Yahoo
now understands them, and several others are joining the ranks. The
implementation process is straightforward, which is great for developers. And,
as the rate of developers who are using these microformats increases, search
engines will certainly expand and enhance their abilities to include the use of
this information for SEO purposes.

The end user has a better experience with this enhanced SEO method, as they obtain more relevant search results and the
web is becoming a lot more semantic. As mentioned before, local companies can
reach their target market with microformats, and the SEO that they achieve with
the microformats allows local end users to find the company faster and easier
within the search results.

If you study SEO practices,
you will want to look into and understand microformats in order to achieve
better SEO. It’s not a new language; it is a basic and new way of displaying
the information on your website – or the website that you are developing for
someone else. If you manage a website for a local business that caters to a
specific area and you want to improve
the SEO, microformats may help your website show up in the local
listings for search engines. Microformats provide accurate and precise
information for SEO, assisting you with higher and more effective rankings.

If you are interested in learning more information about microformats and how to
effectively use them, you can visit Microformats.org.

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