Monday, 18 March 2013

Increase Your Click-Through Rate

Having your emailopened isonly half the battle, the next half is to get them to take action within it. We have displayed some simple tips that can help you achieve that:

Email Copy – Is the content in the email suitable? Remember who your target audience is. You may even want to segment your mailing list which will allow you to send to your ideal target audience.

Logo – Is your company logo clearly visible? It is always best to make sure your company logo is presented at the top section of the email as it immediatelyhelps the recipient to recognise the email has been sentfrom you. Again don’t forget to use Alt text as most recipients will have images turned off as default until they have been downloaded.

Calls to Action – Make sure your calls to actions are clear so your recipients know exactly what you would like them to do. Would you like them to click on a link to your website? Would you like them to share your newsletter or add it to Facebook? Make it obvious what you want them to do and how they can do it.

Focal Point – The important content/images should be placed at the top of your email as that section will be seen first. If you need something extra to attract the recipient to a specific section then an animated Gif can do the trick. They are easy to make (with the correct software) and can make that focal point just that bit special. (Please note: An animated gif will only rotate in web based email clients. Due to thisemail clients such as Outlook will only display the first frame so you will need to make sure that first frame is still noteworthy).

Go Social – Everything is going social so why not join in? Add buttons into your design to allow users to follow you on Twitter, join you on Facebook or even pin images onto Pinterest.

Features We Offer:

We allow you to send up to 50 free test sends a day so you can see firsthand how your subject line and email will be viewed in different email clients. We have also listed some other advanced features you should be using:

Inbox Previews – This feature will show you how your email will be viewed in over 14 different email clients. At just a click of a button you can see the results saving you a lot of time and effort.

Testing Your Spam Score – This feature will help you to make sure your email lands in the inbox rather than the spam folder. It willcheck the spam score rating of your email, from email address and subject line providing you with a description of how to lower it if it’s high.

A/B Testing – This feature will allow you to testdifferent emails orsubject lines to see which will gain the best open or click through rate. When using this feature itwill compare the emails or subject lines sent, it will then send theemail or subject line that gained the best open or click through rate to the rest of your mailing list.

Segmentation - This feature allows you to separate your mailing list into smaller, more targeted groups. You can use the data you have obtained from your subscribers to make sure your emails are sent to those that will appreciate it most. By doing this the emails will be more relevant to those that receive it helping you achieve a better open and click through rate.

Using the advice above you should now know what features can help you achieve the best possible open and click rate, it is now down to you to put them into action.

If you have any additional advice then we would love to hear it, just leave acomment below.