But
the owner of a start-up falafel joint says that once MoFalafel makes
him enough money to pay for legal costs, he will stand up to McDonald’s
and reclaim the chosen name for his Dundas St. W. restaurant, McFalafel.

Little
guys can and do win, sometimes, against the litigious hamburger giant,
which has taken many companies to court for allegedly violating its
trademark McLanguage.

On Tuesday, a restaurant in Putrajaya,
Malaysia, became the most recent victor, winning an eight-year battle
over the “Mc” in its name, McCurry.

Others have had varying
success, including the Viennese hairdresser who called his salon
McHair, a Montreal store selling McCondoms and a Danish hot-dog stand
salesman who used the name McAllan.

McFalafel opened several months ago inside a Hasty Market convenience store on Dundas near Islington Ave.

Salam,
who moved to Canada from the Palestinian Territories five years ago,
says he sank $14,000 into menus and signs for his restaurant, which
serves halal shawarma, shisk taouk and, of course, falafel, and
registered with the city. He didn’t know there was a problem until two
months ago, when McDonald’s lawyers sent him a letter asking him to
change his restaurant name.

He didn’t.

After that,
lawyers were “coming every single day,” Salam says. Three weeks ago, he
caved. Red stickers transformed the small c’s on his signs into o’s –
but they can and will be removed once he has enough cash for a legal
battle, he says.

“What can we do?” Salam says. “McDonald’s is a big company. I’m small.”

Salam beams when talking about the McCurry victory. “I saw on the TV,” he says, clasping his hand to his heart.

Malaysia’s
highest court ruled McDonald’s cannot appeal against another court’s
verdict that had allowed McCurry to use the prefix, ending all legal
avenues for McDonald’s to protect its name from what it called a
trademark infringement.

Yesterday, McDonald’s said it respected
the court’s decision. “Meanwhile, we will continue to vigorously defend
our trademarks and brand around the world, as we always have,” it said
in a statement.

Toronto-based trademark lawyers say the Malaysian ruling is unlikely to set a precedent in Canada.

As
for McFalafel’s chances, trademark lawyer Donald Brown says,
“McDonald’s could have a case. Their arguments would be, you chose `Mc’
because it directly relates to our organization and you could be viewed
as riding on our fame and/or notoriety.”

McDonald’s does sell McFalafels in Egypt, which Brown says could only help the chain argue their case.

Business,
technology and intellectual property lawyer Andrey Pinsky says many
people who set up businesses fail to check the trademark database.
“Many people don’t know the trademark act exists,” he says.

Salam is frustrated by the whole ordeal. He says he chose “Mc” for Mediterranean Cuisine, which is written on his menus.

The menus and signs are also branded with a yellow M, but Salam argues it is different from McDonald’s golden arches.

He is also opening up a second restaurant, McShawarma, in Brantford. “I have to change it now.”