'Gossip Girl's Chuck Bass to model for Pinoy apparel

ABS-CBN News

MANILA, Philippines (2nd UPDATE) – One of the stars of the American hit TV series "Gossip Girl" is set to endorse a Filipino clothing line.

Ed Westwick, who plays the devilish yet charming Chuck Bass on the TV show, was tapped as the newest endorser for brand apparel Penshoppe.

Penshoppe confirmed the news in a statement, saying the Britain-born Westwick will headline the brand’s 2011-2012 campaign in the Philippines.

“(Westwick) will represent Penshoppe’s new and revitalized image,” brand director Alex Mendoza said. “His presence and charisma will definitely wake the Philippines to the fact that what is originally Philippine made can also be worn proudly by a worldwide icon as well as people around the world.”

Mendoza said Westwick's personality will go together with the brand's attempt to reach the international market.

“We believe it is time to appoint someone on an international scale… Someone like Ed fits the mindset and is admired by our market.”

Westwick is set to fly to Manila on the first week of June to start the shoot for the line.