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Oh yeah, I saw this one on TV last night while watching House (can you believe what happened!?). It packs a hell of a punch, but I usually like the The Truth ads (your link is broken, by the way). One of my teachers smokes. He's an incredibly smart guy, probably one of the smartest I've ever gotten to study with, and very cool. But he smokes. It mystifies me the stupid things that smart people do. But I guess if I apply Jacob's Razor....