Last Week in Digital Marketing News – Feb. 6, 2017

- February 06, 2017

Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and Commexis will Clue You In.

Google Testing New Local Knowledge Panel Call-to-Action by Mike Blumenthal via Blumenthals.com, Feb. 1, 2017
Google is testing a new call-to-action button for the Google My Business box on the SERPs. The updated version includes something that should be very interesting to small-business owners. The new interface includes a new option for business owners to promote things like discounts, new products, pricing changes.
The test is currently visible on this search for Theme Park Connection in Orlando.
If this functionality is subsequently rolled out to other business pages, it would give your Google My Business page a lot more flexibility and functionality in promoting your brand. This is a development that we need to keep an eye on.

Brands Can Now Use Animated GIFs in Facebook Video Ads by David Cohen via Adweek.com, Feb. 3, 2017
If you’re using Facebook Video Ads, you may have noticed a few stealthy additions to the console this week. One of those new features is the ability to add animated GIFs to your video ads. Brands can really hammer home their messaging using custom GIFs featuring their own products and services. This has the potential to be either cool or really distracting depending on who you ask.
And, if you’re not already using Facebook Video Ads, why not? Combined with a well-conceived retargeting campaign, you can get a ton of mileage from ads on the platform.

AdWords IF Functions Roll Out for Ad Customization as Standard Text Ads Sunset by Ginny Marvin via SearchEngineLand.com, Jan. 31, 2017
Google has added “IF” functions to accounts worldwide. This feature gives advertisers the ability to serve ads to specific audiences based on customized criteria. All of this can now be done directly from within the interface. This change dovetails nicely with the expanded text that was folded into AdWords last year. Google continues to give marketers new ways to use their ad network to reach and retarget users.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!