PHENOMENON – Spring/Summer 2011 Collection Preview | Video

As each season passes, PHENOMENON is venturing onto the road less traveled. For Spring/Summer 2011, the label is marching on with their street spirit intact. Inspired by the surf rock and classic house music cultures, the Spring/Summer 2011 collection is another wild range of silhouettes with one single tie-in, the color blue, as reflection of sky and sea. Highlighted items include the Fly Dungaree Riders Jacket, made from dungaree materials and accented with fly shaped studs, Balloon Jacket with puffed out lapels and pocket flaps, in addition, the Mugiwara jackets and shorts. Defined as “straw” in Japanese, its only natural to find straws in the mugiwara designs. Another is the interesting twist to the ordinary bandanna pattern is the Plankton Bandanna, replacing the standard paisley pattern with various sized planktons. All of the first delivery items have hit the shelves of PHENOMENON accounts around the world and check after the jump for the runway video.