As I said over on Robot 6 on CBR, those are some awfully mint condition covers there. No tears, no folds – makes you wonder how they survived the post office. Or Brevoort’s doing his Marvel hype dance that he’s great at. How hard was it to include the actual mailer those “covers” came in? With postage, return address from the comic shop, etc. Nice try, Tom.

“Here is the real question: how did the promoted books sell the following month? ”

They basically lost 50% of what the initial boost was. But that’s still 200% better than the comics had two months prior. So it has a nice trickle effect. If it lasts and the books are maybe 5k above pre-tie-in sales in 5 months, I would call that a success.

I think DC should do a variant of Brightest Day #0 or 1 or whatever in exchange for any combination of 50 copies of X-Men #1, X-Force #1, Spider-Man #1 and a bunch of Marvel’s other gimmick commics from the 90’s — Ghost Rider and the like.

you’ll notice, of course, that this all involves Marvel NOT talking about how their books are selling.

take a gander at their listings in Previews each month. who’s flooding the market? it’s fairly outrageous that they are not called more to task for the cynical and obvious distraction technique involved here. kinda makes you wish their was some kind of comics press that would approach these issues critically.

>>>take a gander at their listings in Previews each month. who’s flooding the market? it’s fairly outrageous that they are not called more to task for the cynical and obvious distraction technique involved here. kinda makes you wish their was some kind of comics press that would approach these issues critically.

Careful. Calling Marvel out for flooding the market with junk will get you flogged around here. Calling them out for a promo distracting the MarvelZ’s from the fact their books are not generating near the heat DC’s are will subject you to name-calling by various homophobes and their ilk stalking the board.