More Than #ItHappens

Casting everyday minor disasters in an approachable, humorous light

TheChallenge:

Bring to life a rather brilliant hashtag for an insurance company - #ItHappens - in films and as a social campaign making light of disasters while urging people to check that they’ve got the appropriate coverage.

The Approach:

We created two films that show disaster striking in a humorous light. These are just now being rolled out as pre-roll and posted across all of MORE TH>N’s social channels. We’re also asking people to share their own #ItHappens moments, and giving retrospective cover to some of those who’ve lost out.

The Results:

Our films have more than 3.4 million views on Facebook and YouTube alone in the third week of the campaign.

This campaign has been featured in Getty Images' LBB Online and Creativepool.