Everything you need to know about the new Antar Agni campaign

Did someone say Wabi Sabi?

Black is the worldwide accepted choice to proclaim individuality. This season designer Ujjwal Dubey of the label Antar Agni draws from the Japanese philosophy of Wabi Sabi or beauty in imperfections as the centre hold of their collection. Paradoxically titled ‘See the light’, this season is about neutrals, individuality and a balanced state of being.

“The collection includes black and patent as essentials. It is a gradual progression from the striking black to soft hues of beige. We are playing with sharper cuts along with draped silhouettes and have attempted at creating a graphically visual treat through stripes and prints,” says the designer.

The campaign shot by photographer Ashish Shah reflects a couple dressed in the season’s monocromatic essentials against a backdrop of nature. Drawing a parallel on unisex dressing, Antar Agni captures the gender-neutral vibe of today’s youth. “Our client is one who believes in departure from the conventional style, leaving an influential impact on the present and carries a strong and admirable aura around themselves,” says Dubey.