Important to acknowledge that the x-axis is completely different on the two graphs, so they end up telling two different stories.

That is: Facebook is a big deal for the Huffington Post, and contributes around 8 percent of inbound traffic. But that’s nothing compared to the 50 percent-plus Google sends to Examiner.com. Etc.

Still, there are a lot of sites that would like 8 percent of Huffington Post’s traffic. And I would be surprised if other sites see more than 8 percent on their internal logs.

Also of note: Twitter is a loud but relatively small traffic driver, Pew says: “Twitter appears at this point to play a relatively small role in sharing of links to news sources. Of the top 21 sites for which there were data, Twitter showed up as referring links to just nine. And for all but one of those nine, Twitter sent only about 1% of total traffic.”

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