According to Globe Newswire, “Zenith chose Westbrook for his commitment to excellence, skilled technique and innovative style – values shared by these two visionaries.” Westbrook explained, “As a professional basketball player, I’m continually striving to do better and reach new heights in my career. I feel that’s something Zenith and I share.” He further added, “I am excited and honored to be a part of a brand with such a rich history and immense creativity. In so many ways, the brand’s ideals and my passions overlap, making this a great partnership”.

Oklahoma City Thunder point guard Russell Westbrook (0) gestures to the fans in a break in action against the Cleveland Cavaliers at Chesapeake Energy Arena. Image Credit: Mark D. Smith-USA TODAY Sports

Westbrook is a premier basketball talent who is one of the best players in the NBA. During his 5-year NBA career, Westbrook has averaged nearly 20 points per game, 7 assists and 6 rebounds. In 2013, Westbrook suffered a major knee injury that caused a major setback in his development. Westbrook returned to action this season and is currently averaging almost 21 points, 7 assists, 5 rebounds and 1.6 steals per game.

The CEO of Zenith Watches, Jean-Frederic Dufour emphasized Westbrook’s strong fit with the brand. “Russell is a true talent in his craft and we are very happy to have found in him a person that shares our philosophy of putting innovation, creativity, and fearlessness at the forefront of each activity. As one of the NBA’s most unique dressers, Russell’s daring style has made him an icon both on and off court. I am deeply moved that I am now able to call him a friend of the brand.” This is a major partnership for Zenith because 2015 is the brand’s 150th anniversary.