Holden ad leads to calls for boycott

Here to Stay campaign ?adds insult to injury?.

24 December 2013David McCowen

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Holden ad faces backlashCar manufacturer's new television advertisement rejected on social media for its "here to stay" message after the company announced plans to off-shore production.

The ad features Holden staff as well as celebrities, including Bathurst 1000 winners Garth Tander and Craig Lowndes, and footballers Scott Pendlebury and Robbie Farah, reminding viewers that ?we?re here?, and that the brand will carry on.

Holden ad

But viewers have not responded well to the message, turning to social media to tell Holden it has missed the mark.

Holden?s Facebook page received more than 1000 comments from people criticising the campaign.

Bouka Senior said: ?It's like the 'I still want to be friends' line after a break up?.