Welcome to The Show

Who is SMS?

SMS was launched in 2012 by Mike Milo and Sean Musson, long-time associates and friends with over 50 years of combined experience in bicycles and recreational products.

Through countless strategy sessions, often transcribed on bar coasters in airports around the world, we crafted our vision of SMS. Focused. Creative. Strategic.

We are a tight-knit family that celebrates both our success and failures. Our belief that you need to work hard to play hard lives in all of us. From the start, we have learned that our strength together is what makes SMS a special company.

Meet Our Team

Mike Milo

Co-founder/ President

One half of our co-founding team, Mike was taught the ropes by an industry legend, and is well on his way to being his own legend. He’s never met a surface he hasn’t jotted an idea down on, but that’s because he’s always got the ideas flowin’.

Sean Musson

Co-founder/ Vice President

The other half of our co-founding team, he’s the keeper of all things, the finder of that which is lost but remembered. He rides bikes, he juggles buyers, and somehow it all stays up in the air.

Stuart Narduzzo

Art Director

From pencils to crayons, Stu makes it all look good. He’s the captain of clickety-click, and he knows how to shred a guitar that will melt your face off. Just don’t ask him to work Photoshop magic with only 2 pixels.

Aldrei Alanguilan

Social Media Manager

The newest member of our little band, Dr Drei is our Social Media guru, keeping the people informed, calm, and engaged. He’s still a bit of a mystery, but we have quickly realized he has a sizeable tank top collection that he’s not afraid to use.

Steve Milo

Customer Service Manager

A skate geezer from way back, our boy Smilo is our musical historian, keeper of odd facts and trivia, and maker of a pretty mean Baked Squirrel Casserole. He’s also been known to ship a package or two.

What guides us every day?

CULTUREWe wanted the kind of company with a front-room, not a boardroom; A company where a culture of hard work mixed with fun could breathe, and the spirit of creativity could thrive in each employee.

CREATIVITYWe also wanted to develop products that touch people emotionally, to remind them of a time when riding a bike was fun; or inspire them to get back on their longboard. We create fun recreational products to bring families and friends together.

BRANDINGBranding is our passion. We love nothing more than giving life to brands with identities that are inclusive, barrier-free, and represent value at their core.

ADVOCACYAs corporate citizens, we are active across our community and Ontario. We support cycling advocacy groups like Cycle Toronto and Smart Commute, and are directly active in our retailer partner charities like Jumpstart at Canadian Tire and Sport Chek. We are also working at the municipal level in our region to facilitate the installation of bike racks to allow our local community to develop a more comprehensive cycling strategy.

Marketing

"Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms."

~Dale Carnegie

For us, pulling in personal interests from a wide scope of people is critical.

We take a unique approach with every brand, because we believe that is the only way to come up with an equally unique solution that is tailored to our customer. If we are always doing things because “that’s the way its always been”, or “that’s how our competitors seem to do it”, well, then that is proof enough for us that we shouldn’t be doing it that way. We don’t always have the answers, but you can be sure that when we sit down and pull out the bar coasters, we’ll find the one that’s needed.

Design

"If I had asked people what they wanted, they would have said faster horses."

~Henry Ford

The core of our design capability comes from within.

Our in-house art department specializes in all areas of design. With the latest software and hardware at their disposal, a comprehensive digital photo studio, and a vinyl printing machine, we can quickly respond to any design needs. Concepts, mock-ups, packaging, presentations... anything. From idea generation to holding an actual concept in one hand and a presentation in the other, we’ve got you covered.

Service

"The goal as a company is to have customer service that is not just the best, but legendary."

~Sam Walton

Take full advantage of our Total Service Package, and you will realize the difference between average suppliers and
SMS Product Design.

Today’s marketplace continually forces retailers to be more competitive. As such, suppliers are challenged to be more innovative, as status quo is no longer an option. The foundation for our current success, and our plan for the future can be easily summarized in one word - value.
We define our value as the SMS Total Service Package, which includes a combination of marketing, design, sourcing, production / quality control, business analysis, order management, and after-sales service. We know that real value comes from finding creative solutions to every challenge.

The SMS Customer-First Service commitment is built around a simple goal. Ending the grudge call.

Shipping the right part the first time, shipping it quickly, and making sure that both our retail partners and after-market customers are able to access info to make the overall experience easier is more than our job. It’s our reputation. Success for us can only be judged in one way, and that’s by having someone who has bought one of our bikes not hesitating to buy another one.

We utilize a variety of service providers to ensure that parts are getting into the builders hands as quickly as possible. Orders that are in before 2pm generally go out the same day, with tracking available for all shipments.

All of our service manuals, assembly instructions, and technical bulletins are available both through our branded websites, like everydaybicycles.com, or through our corporate website, smsproductdesign.com. Our YouTube channel, www.youtube.com/user/SMSProductDesign, features a growing assortment of assembly videos and technical help. Need to speak with someone? Our Customer-First Service Team is available to talk, email, or chat online Monday to Friday, 8am-5pm.

As technology has changed, so have the expectations of the customer. We are always focused on ways to improve our communication, as well as looking for new ways to interact with our retail partners. Our future goals are to launch a new cloud-based site under SMSBikeShop.com , which will allow retailers to order parts directly from the site. Parts lists are always a challenge, so we are working towards interactive parts lists for all our bikes, making it quicker and easier for builders to get what they need.

Sourcing

"When you’re finished changing, you’re finished."

~Benjamin Franklin

Our Business Model

Our import business model is very simple: make it feel like domestic purchasing for the retailer.
From our Canadian office in Uxbridge, and our China office in Shenzhen, important pieces of the purchasing process like factory selection, specifications management, QC analysis, product testing, social compliance, shipping coordination and tracking, are all handled – hands on - by SMS. There is no outsourcing of responsibility when it comes to making sure what was bought actually gets delivered.

Factory Selection

Specification Management

QC Analysis

Product Testing

Social Compliance

Shipment Management

And now, a big thanks to our retail partners!

We have worked hard over the years to develop strong, give and take relationships with our retail partners. Business is never easy, and there are times when the giving far outweighs the taking, but in the end, it’s the relationship we build with each individual decision maker that sets us apart from our competitors. We understand the complexity of balancing retailer agendas and strategies, and the need for competitive advantage in a fast-changing market. Our focus has always been on finding right balance between quick wins and long term growth, no matter the size of our partner. Big or small, we appreciate them all.

Contact Us

Now that you’ve met us, we would love to meet you! Let’s make something awesome together.