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Apple's Campaign Gets a Makeover in France for #BastilleDay

Apple has changed the homepage of its French website
to celebrate Bastille Day, with a few images that use the inspiration
of the company's "Shot on iPhone" campaign as a basis for the country's
national flag colors. Each blue, white, and red section cycles through a
few photographs taken by French iPhone users and, like the traditional
ad campaign, marks their photographer at the bottom of every image.

The company has also taken the campaign to the streets,
posting a billboard of the French-inspired Shot on iPhone images in
various locations around France. The color-focused Bastille Day ad comes
after Apple expanded the Shot on iPhone campaign to feature more "bright, vibrant colors you'll find in the world around you."

Apple began the Shot on iPhone campaign in 2015, showing off the camera capabilities of the iPhone 6 and iPhone 6 Plus, and eventually revitalized the ads with the upgraded photography of the iPhone 6s and iPhone 6s Plus. The company also branched the campaign out into a growing list of succinct TV commercials and holiday-specific celebrations, like its Mother's Day ad earlier in the year.

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