Review of Existing Ageism Campaigns

Project: Central government, health and local authorities › International Collaboration

Description

In 2016, the World Health Assembly called on the WHO Director-General “to develop, in cooperation with other partners, a global campaign to combat ageism in order to add value to local initiatives and to achieve an ultimate goal of enhancing the day-to-day experience of older people and to optimize policy responses”.

To ensure that the Global Campaign makes an impact, and that it builds on existing local and national efforts, the World Health Organization is collecting the best available evidence to determine which strategies and messaging are effective. An important part of this process is to gather evidence from past and ongoing campaigns on ageism to learn from what has worked and what hasn’t.

The World Health Organization aims to gather this evidence using two approaches:

- review large scale national or regional campaigns.- Review local campaigns and initiatives to tackle ageism led by cities and communities that are part of the Global network for age friendly cities and communities.

It is hoped that the results of this project will not only inform the Global Campaign to Combat Ageism but also the work of the Global network for Age-friendly cities and communities. The approach proposed will also enable participating organization, cities and communities to learn from their work and that of others in ways that can benefit both existing and future campaigns.