Rebranding of international contemporary art show, highlighting its position as a platform for emerging talent. The independently run fair, operating for over a decade, has produced successful editions in Miami, Basel, New York, London and the Hamptons.

The detachable symbol device creates the impression of a binocular, or scope. The added allusion to infinity and the “S” letterform acts as a seal of the company’s autonomous and unremitting nature.

The bespoke identity for the 2011 Miami edition of Scope emphasises various details of the year’s featured artwork to create a compelling visual tapestry. The annual campaign, “Celebrating 11 Years,” is a play on the concurrent decennial campaign of ‘big sister’ fair, Art Basel Miami Beach.