On January 15th here in the United States is Dr. Martin Luther King’s Birthday. The nation celebrates this occasion as a National Holiday on the first Monday after January 15th.

Today we Celebrate the birth of Martin Luther King, Jr by sharing this speech that he did to the students of Barratt Junior High School in Philadelphia on October 26, 1967, where he delivered a speech entitled “What is Your Life’s Blueprint?”

I hope you enjoy this speech, which was posted on youtube by Beacon Press.

We have seen in our previous topic, how to increase your traffic.
In some circumstances, you may need to increase your traffic immediately or to boost it in order to spread a new product or an offer or or simply to implement your viral marketing. Well there is 3 easy to do that and we will explain them now. You can: Buy targeted traffic to your site, email to your list, or make a Joint Venture(JV).

To buy fast and immediate traffic, you will need to go to google or one of the other alternatives like overture from yahoo..

You may need to know how to use google adwords first, there are excellent ebooks on this subject, that will save you a lot of money, and avoid your ad to be deactivated.
That type or advertising is called Pay Per Click advertising.

You will set a daily budget for your campaign, and you will only pay when some one make a click on your link. You will be able to see your ad on the right table of the page, when you search for specific keywords.
You will need to track your campaign.

For example, you can buy 3 different advertising sources, pay the same price for each, then track with a software which advertising gives you more results.
Then go on, like that you will save your money.
The second way is to email to your list.

You must understand the sale process. In a nutshell, visitors are surfing they fall on your site, but they probably won’ t come back except if you offer them an incentive, or newsletter, something that will bring them back:
You can send a promotional email, twice a month or once
Send valuable information between the promotional offer.

The last tip for immediate traffic is Joint Venture.
You have to get other websites to send email to their list, place your link on their website, and you will pay them only when they process a sale.
Pay them 50% or more.

And make the sale easy for them, prepare for them the subject and body of the emails, prepare the affiliate link they will put on their websites, and any other material you can use.
And who knows, you will maybe find some good friends out there.

Last week we talked about how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I replied with the same answer I always give: building an effective business website is a simple matter of definition.

Before the first graphic is drawn or the first line of code is written, you must define the website’s budget, purpose, target audience, design, navigation, and content. And when that’s all said and done you must define the marketing that will bring visitors to your site.

It sounds easy, but you’d be amazed at how many really bad business websites there are out there. Yours might even be one of them. If so, listen up. For nearly ten years now my company has been building and rebuilding websites for every kind of business you can imagine: from mom-and-pops to multinationals. We’ve designed (or redesigned) a couple hundred websites and along the way I have come to the conclusion that most business websites do a pitiful job of working for their owners.