Consumers are more likely to take recommendations from their friends and family than listen to or trust a brand. Why not empower your best customers to spread the word about your remarkable product by building a community of advocates. It’s the most powerful tool on your belt, especially considering Forrester has shown that 80% of all purchase cycles involve a form of WOM recommendation. Take Montgomery Inn for instance. Montgomery…

Combining Email Marketing, Social Media and Direct Mail to Spread Word of Mouth Challenge Established in 1870, Graeter’s Ice Cream is a family-owned company from Cincinnati, Ohio esteemed by culinary experts around the world for their French Pot small batch process. For the first time in brand history the company is aggressively expanding via grocery stores in 30+ new markets, coast to coast. Despite making such a high-quality product, consumer…

Consumer packaged goods (CPG) brands are constantly introducing new products that they hope will take hold with consumers and drive high retail sales volume. But as we know, there are many reasons why most new product launches fail. Consumers don’t fall in love with the product despite what can be multi-million dollar advertising and slotting allowance investments. A great product is certainly mandatory if brands stand any prayer of gaining…

Today I was lucky enough to get distracted by a Facebook Post that led me to this short film. The post headline that caught my eye was “9-year-old’s cardboard arcade gets flashmobbed.” Now what could that possibly mean, I thought. Watch this film for yourself and be prepared to be moved by its presentation. What is so amazing to me is that people are able to leverage social media to…

When Udi Baron, sandwich man and owner of five Denver area restaurants, and his bakers, stumbled on how to make gluten free baked bread look and taste like normal baked bread, they knew they needed to “go national” as fast as possible – build an enthusiastic customer base before the big guys reverse-engineered their discovery and beat them with deeper pockets. This case is a perfect example of how an…

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