South African-based ad agency, Joe Public, created this masterful campaign for a school in Johannesburg that teaches in both English and Afrikaans. The campaign features a series of posters with poetry on them – but that’s not the clever part. The clever part is that each of the poems can be read word-for-word in both English and Afrikaans, with only slight changes in meaning.

All of the posters end with the same line though: “Only four out of every hundred people realise this can be read in Afrikaans and English. Give your child the best of both worlds.”