The W Magazine 'Bloom Town' Shoot is Rife With Florals

The W Magazine 'Bloom Town' editorial captures the vibrancy and freshness of a sunny spring day. It may not be filled with blue skies and green grass, but it does have a backdrop of blooming bouquets that bring out the colorful hues in the fashion showcased.

Shot by New York-based fashion photographer Sharif Hamza for the magazine's March 2012 issue, the W Magazine Bloom Town editorial may look bright and busy, but the photo shoot is actually very simple. What is not simple are the lady-like outfits that mimic the flowery settings. Fashion editor Giovanna Battaglia styled the shoot, selecting sophisticated pieces with floral patterns from fashion houses such as Christopher Kane, Dolce & Gabbana and Alexander Wang.