20110720

Pumpkin pie liqueur available for autumn

All sorts of exotics fruits have been used in liqueurs and infused spirits in the past decade as the scramble for consumer attention ratchets up. But, Heaven Hill Distilleries has reached back for an old-fashioned American ingredient.

It is rolling out Fulton’s Harvest Pumpkin Pie Cream Liqueur for fall sales nationally. It is billed as "the first-ever pumpkin pie cream liqueur and is immediately reminiscent of homemade pumpkin pie complete with the flavors of rich vanilla, brown sugar and spices."

The liqueur had been tested in limited markets as a seasonal September-November product. This year it will be available during that period in 750ml bottles, at 12.5% abv (25 proof) for a suggested retail price of $9.99.