Creatio (formerly Bpm’online) believes its move from the Challengers to theLeadersquadrant in TheGartner’s Magic Quadrantfor CRM Lead Management, 2019 is a result of its strong market vision for efficiency and effectiveness.

Gartner Report Highlights

"There is a significant shift towardlead management functionalitybeing part of a larger CRM or marketing solution.

Both vendors and clients are looking afterAI technologiesto facilitate lead management processes. While broadly used, lead management use cases for AI are becoming available in many applications, such as for lead scoring.

Vendors have a renewed emphasis onscalable architecture and the data ingestion and storage capabilitiesthat allow them to consume the massive amount of data generated during lead management processes."

Get your complimentary copy of the report today as important reference for your evaluation.

(*) Gartner, Magic Quadrant for CRM Lead Management, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, 23 September 2019 Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.