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2018-02-08

iF Design Award 2018 for the Nikon D850, D7500 and COOLPIX W300

The latest Nikon DSLRs and compact camera are recognised for its product designs by the world’s oldest independent design organisation

SINGAPORE – Nikon Singapore Pte. Ltd. is pleased to announce that the Nikon D850, D7500 and COOLPIX W300 are among the recipients of this year’s iF Design Award, a world-renowned design prize. The three cameras, including the top-rated FX-format high speed, high resolution, D850, won in the product discipline.

Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organises the iF DESIGN AWARD. This year’s 63-member jury, made up of independent experts from all over the world, reviewed over 6,400 entries submitted from 54 countries to select the winners.

Nikon D850

Nikon D7500

COOLPIX W300

About the iF DESIGN AWARD

For 65 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design/UX, Architecture and Interior Architecture as well as Professional Concept. All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition Hamburg.

Nikon 100 Year Anniversary

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017.

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://nikon-asia.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonAsia and get the latest news and information from Twitter by following @NikonAsia.