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The cliché used to be that the consumer votes with their wallets. Now American fashion brands are stepping up efforts for them to vote at the polls.
While Oprah Winfrey campaigned for Georgia gubernatorial candidate Stacey Abrams in Atlanta last week and Taylor Swift helped spike voter registration by reminding her 112 million Instagram followers, American fashion brands big and small have been doing their part to ramp up voter turnout in advance of Tuesday’s midterm elections.
In these politicized times when an anti-establishment movement is taking hold in different parts of the globe, fashion — like art, music and other industries rooted in self-expression — is speaking up in different ways. While Democrats are battling Republicans to try to regain control of the House of Representatives, several executives and university leaders emphasized the importance of bipartisanship in their pre-midterm election messages.
Perhaps emboldened by Nike’s controversial — and much-heralded and criticized — campaign around the former NFL player Colin Kaepernick, who protested against police brutality, brands are warming up to the idea of how supporting environmentalism and other social justice issues can woo consumers.
Last week, Emanuel Chirico, chairman and chief executive officer of PVH Corp., urged his fellow business leaders to speak