February 2017 Issue

Inside this Issue

1. A Salesforce Retention Strategy for Indian Pharma by K. HariramA quantitative and qualitative approach to measuring and stemming the tide of attrition in pharma sales.

2. “I Am Waiting for the Day When Pharma Hires a CEO from a Tech Company”an Interview with Salil KallianpurSalil Kallianpur – Executive Vice President – Primary Care at GSK shares his thoughts on Indian pharma in 2017 and beyond with MedicinMan.

3. 1st World Pharma Brand Managers Day by Prof. Suniel Deshpande and Vivek HattangadiA report on the 1st World Pharma Brand Managers Day which began with a Pharma CEO Conclave.

4. Pharma L&D Beyond the Classroom by Diksha FouzdarReal learning almost always takes place outside the classroom, but internalizing that in L&D requires a mindset change.