SAN MATEO, Calif.--(BUSINESS WIRE)--November 26, 1996--Electronic
Arts (Nasdaq: ERTS), a leading global interactive entertainment software
company, today announced the shipment of NBA Live 97 for the
PlayStation. NBA Live 97 features fast, strategic gameplay and 3-D
polygonal players that incorporate the use of state-of-the-art motion
capture technology, where Olympic Dream Team III gold medal winner and
NBA star Mitch Richmond has been digitized into the game to provide
authentic animations and player graphics. For enhanced competitive
gameplay, NBA Live 97 also features a multiplayer option allowing up to
eight people to play simultaneously.

In addition to NBA Live 97's motion captured polygonal
animations that result in fluid driving, dunking, dribbling, and
passing, the game delivers over 400 real NBA players, including all
rookies and free agents, with updated career and 1995-96 statistics. EA
SPORTS owns the exclusive interactive rights to Shaquille O'Neal,
and NBA Live 97 is the only NBA game on the market that includes him.
All 29 teams and two all-star teams are featured with current rosters,
including Shaq on the Los Angeles Lakers, Larry Johnson on the New York Knicks and Kenny Anderson on the Portland Trailblazers.

"The gameplay is very fast and the new players in NBA Live
97 look and play amazingly like the real game," said Richmond,
All-Star Guard of the Sacramento Kings and avid fan of past NBA Live
games. "NBA Live 97 on the PlayStation is the best hoops game
I've ever played, and it's a great feeling to know that my
moves are actually in the game. Since NBA Live is the most popular
basketball game among NBA players, I expect to receive some serious
heckling when I compete head-to-head against other players in the NBA
this season."

To further enhance the game's realism, NBA Live 97 has
incorporated signature moves for the stars of every team in the league.
The NBA showcases many of the best athletes and specialty moves of any
sport in the world, and NBA Live 97 highlights those moves in the game.
Thus, game players are able to perform a variety of showtime moves:
Shawn Kemp's dazzling windmill dunk; Penny Hardaway's mid-air
pass; Reggie Miller's juke to the basket and long-range jumper;
Allen Iverson's cross-over dribble; and the alley-oop combination
of Kevin Garnett and Stephon Marbury.

For the ultimate NBA experience, NBA Live 97 introduces a new
arena announcer, Al Murdoch of the Vancouver Grizzlies, and analysis
from Ernie Johnson, Jr. of TNT Sports. Eight different camera angles
allow players to view the basketball action from the press box, up in
the rafters, or even down on the hardwood. Enhanced sound effects
include a home crowd noise advantage and CD-quality sound and music.

NBA Live 97 also allows users to create players and run strategic
plays. More than 50 realistic NBA plays are available, including
animated play diagrams for users to study before executing the strategy.
Up to 40 players can be created. Each player has his name, number and
team logo on his uniform, including those that are made in the
"create a player" mode. It's even possible to take on
the role of general manager to sign, release or trade free agents.

NBA Live 97 for the PlayStation carries a suggested retail price
of $59.95. NBA Live 97 is also currently shipping on the Sega Genesis
and Super NES, and will be available for the PC in time for the holiday
season.

EA SPORTS is the leading interactive sports software brand in the
world. Its top-selling titles include FIFA Soccer, John Madden
Football, NHL Hockey, NBA Live Basketball, PGA TOUR Golf, Triple Play
Baseball, and College Football USA.

Electronic Arts, headquartered in San Mateo, California, is a
leading interactive entertainment software company. Founded in 1982,
Electronic Arts posted revenues over $530 million for fiscal 1996. The
company develops, publishes and distributes software worldwide for
personal computers and advanced entertainment systems such as the
PlayStation and Sega Saturn. Electronic Arts markets its products
worldwide under five brand names: Electronic Arts, EA SPORTS, ORIGIN
Systems Inc., Bullfrog Productions Ltd. and Jane's Combat
Simulations. EA has international subsidiaries in Australia, Canada,
France, Germany, Japan, Singapore, South Africa, Spain, Sweden, and the
United Kingdom, and US development operations in San Mateo, Calif.;
Baltimore, Maryland; Austin, Texas; and Seattle, Washington. More
information about EA's products and full text of press releases can
be found on the Internet at http://www.ea.com.

Electronic Arts, Origin Systems, Bullfrog Productions Ltd., EA
SPORTS, John Madden Football, and Triple Play Baseball are trademarks or
registered trademarks of Electronic Arts or its wholly-owned
subsidiaries. FIFA, NBA, NHL, College Football USA and Jane's are
trademarks or registered trademarks of their respective owners and are
used under license. The PlayStation is a trademark of Sony Computer
Entertainment Inc. Sega Saturn and Sega Genesis are trademarks of Sega
Enterprises Ltd. Super Nintendo Entertainment System and Super NES are
registered trademarks of Nintendo of America, Inc. All other trademarks
are the property of their respective owners.

CONTACT: David Dempsey

Media Relations Manager

415/513-7481

ddempsey@ea.com

or

Shelly Eckenroth

Public Relations Manager

415/513-7501

seckenroth@ea.com

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