Our doors will open at 6pm. Be sure to swing by, eat good food, and make new friends. The panel starts at 7pm and will end at 8:30pm. Afterwards you can chat with the panelists and other guests until 9pm.

Workplace challenges are fraught for everyone, but they’re a particular minefield for underrepresented engineers. If you’re navigating tough dynamics — or simply want to level up your skills — a mentor who has been in your shoes can help. Come to Figma’s panel on the subject to hear more!

Speakers

Olivia Bishop

Prev: Eng Manager at Facebook

Olivia recently managed the React Native team at Facebook, and previously worked as an engineer on Android Messenger. 20% of her brain's memory might be allocated to Hamilton lyrics.

Matt Blair

Software Engineer at Figma

Matt is an Infrastructure Engineer at Figma. He previously led the Site Reliability team at Flipboard. When he's not coding, Matt prefers to swim with fishies.

Dominique DeGuzman

Software Engineer at ‎Twilio, Inc.

Dominique is an Infrastructure & Security Engineer for Cloud Services at Twilio. In addition, she's an active speaker and organizer in the tech community; she is the SF director for Lesbians Who Tech and organizes Diversity Advocates.

Monica Dinculescu

Software Engineer at Google

Monica is an emojineer at Google. She works on Polymer, web components and Chrome, and has probably at least once broken the Internet for you. She is unreasonably excited about emoji, wary of web fonts, and will become your best friend if you bring her cheese. On second thought, she may be a mouse.

Agenda

Starting your own business and picking the right niche in no time

Our doors will open at 6pm. Be sure to swing by, eat good food, and make new friends. The panel starts at 7pm and will end at 8:30pm. Afterwards you can chat with the panelists and other guests until 9pm.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch

1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break

2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails

142 Minna St

San Francisco

CA

The panel will take place at Figma at 142 Minna on the second floor. We are walking distance from the Montgomery Muni and BART stops.

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Our doors will open at 6pm. Be sure to swing by, eat good food, and make new friends. The panel starts at 7pm and will end at 8:30pm. Afterwards you can chat with the panelists and other guests until 9pm.

FAQs

Will Figma be providing food?Definitely, so don’t eat dinner! We will have a full spread and an assortment of drinks before the panel starts. If we have leftovers after, feel free to take some home.

What does underrepresented mean?We use underrepresented as term for people who identify as a person of color, woman, and/or LGBTQ person.

What is Figma?Figma is the first product design tool that’s based in the browser, letting people design app and website interfaces together. In other words, what Google Docs did for word processing, we’re doing for design. No other tool -- not Photoshop, Illustrator, or Sketch -- lets designers, engineers, marketers and others collaborate in an always up-to-date design file.

That sounds cool! Who do I reach out to if I want to work there?We are always (always!) looking to hire engineers to build better design tools for the digital age. Check out our career page at https://www.figma.com/careers to learn more about Figma and our culture. If you want to apply, reach out to recruiting@figma.com.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

Will Figma be providing food?Definitely, so don’t eat dinner! We will have a full spread and an assortment of drinks before the panel starts. If we have leftovers after, feel free to take some home.

What does underrepresented mean?We use underrepresented as term for people who identify as a person of color, woman, and/or LGBTQ person.

What is Figma?Figma is the first product design tool that’s based in the browser, letting people design app and website interfaces together. In other words, what Google Docs did for word processing, we’re doing for design. No other tool -- not Photoshop, Illustrator, or Sketch -- lets designers, engineers, marketers and others collaborate in an always up-to-date design file.

That sounds cool! Who do I reach out to if I want to work there?We are always (always!) looking to hire engineers to build better design tools for the digital age. Check out our career page at https://www.figma.com/careers to learn more about Figma and our culture. If you want to apply, reach out to Stella Odewumi stella@figma.com, Matt Blair matt@figma.com, Jessica Liu jessica@figma.com, or Kenrick Rilee kenrick@figma.com.

FAQs

Will Figma be providing food?Definitely, so don’t eat dinner! We will have a full spread and an assortment of drinks before the panel starts. If we have leftovers after, feel free to take some home.

What does underrepresented mean?We use underrepresented as term for people who identify as a person of color, woman, and/or LGBTQ person.

What is Figma?Figma is the first product design tool that’s based in the browser, letting people design app and website interfaces together. In other words, what Google Docs did for word processing, we’re doing for design. No other tool -- not Photoshop, Illustrator, or Sketch -- lets designers, engineers, marketers and others collaborate in an always up-to-date design file.

That sounds cool! Who do I reach out to if I want to work there?We are always (always!) looking to hire engineers to build better design tools for the digital age. Check out our career page at https://www.figma.com/careers to learn more about Figma and our culture. If you want to apply, reach out to recruiting@figma.com.

Text Block #1

Starting your own business and picking the right niche in no time

Our doors will open at 6pm. Be sure to swing by, eat good food, and make new friends. The panel starts at 7pm and will end at 8:30pm. Afterwards you can chat with the panelists and other guests until 9pm.