I lived in Hawaii for a little while, and the second to last weekend I was there (late April) they had the annual Spam Jam Street Festival. They shut down block after block of the main drag in Waikiki and had multiple bands playing to honor the pink stuff in the blue can. They also had someone running around in a huge Spam costume. This wasn’t like the one you are showing. No, it was full bodied with arms and legs and a little screen for the person to look out of. You could also buy Spam everywhere there, even at McDonalds.