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I have just spent an intrigued couple of hours musing over the outstanding new Common Cause report, which explores the battle over cultural values that underlies communications and marketing, while keeping one eye always on our environmental challenges.

The report has both stimulated a fair bit of controversy (as I will explore below the cut) and, excitingly, provided an answer to a question that has been bothering me for many years now, since reading Edward Bernays’ influential 1928 book Propaganda.