The Facebook Updates That Are Changing the Game for Recruiting & Marketing

November 22, 2013 5:34 pmPublished by Joy Galia Meyouhas

With continual updates and innovations on social networks comes a plethora of opportunities for the recruiting world, as well as the world at large. We’ve steadily watched social networks (Facebook, Twitter, LinkedIn, etc.) grow by exponential amounts over the last six years, and it’s ever more necessary for the business world to keep up with these new trends. As part one of a two part series, we will first be looking at the latest improvements on the most influential & widely-used network: Facebook.

From a revamp of the “Like” and “Share” buttons to a “facelift” to the Preferred Marketing Development Center (PMD), Facebook continues to create a better experience for users, marketers, and developers alike.

Since their implementation in 2010, the Like and Share buttons had yet to get a makeover until last month! These essential (yet basic) tools have made it possible for people to virally spread the word about companies’ important content (like jobs!) on the web, as well as easily broadcast personal opinions and recommendations in the click of a button.

InsideFacebook shares with us the newest constructs of Facebook for Business in this article on the update to Facebook’s Preferred Marketing Development center. Not a developer? Don’t worry, this still applies to you: An update to the PMD center means overall easier access to Facebook Advertising. Facebook Ads are great for recruiting opportunities: posting job vacancies, recruiting events, and even just targeted ads for your Facebook Career Page can quickly and easily augment your Facebook recruiting efforts.

Users and businesses often get squeamish when it comes to privacy issues, so Facebook is trying to bring these issues to rest by updating their use policy. Though the language has changed, the policy itself has not. Now you and your candidates can stop worrying and focus on engaging with transparency and enthusiasm.

Many of you may not have noticed as Facebook tested their new “Suggested Pages” page or their “Get Likes” prompt, but now’s the time to start paying attention. By making ad content more visual, Facebook will help you increase engagement throughout your talent communities and amongst your targeted and ideal candidates. Picture perfect!

How will you be using Facebook updates to your advantage? Do you have any suggestions for what Facebook should try next? Share your thoughts in the comments below!

Joy

P.S. Didn’t get enough updates to quench your social media thirst? Then don’t miss next week’s part two, where we’ll be focusing on Twitter pre/post IPO