The 6 Eras of Marketing and the Effects of Technology

Simple Trade Era

In the beginning people raised, grew, and made many of the things they needed and used. If one had excess of something it could fairly easily be sold or traded to meet other needs or wants. This is how much of life before the industrial revolution. Dubbed pure subsistence economy. In this world there was little to no need for “marketing.” Technology and transportation limited the area these trades could occur and items to be mostly made by hand.