Ian Chee's thoughts on strategy and its intersection with technology and culture

Logo Systems

I love how the internet has changed so many things. I still remember my first job in brand strategy, and the cult like focus on consistency.

This video below do’s a nice job of delivering an understanding of logo systems such as the ones used by Google, the Hillary campaign, their general role and the reasons for their growing ubiquity based on the ease at which one can simply change pixels over stationary.