The Articulate Niche

Articulate your key messages.

Recognize any of these concerns?

Many people running independent businesses find it frustrating to learn that their repeat customers also deal with their competitors. They go to great lengths to provide great service, great selection, and great prices and find it annoying that they their market still seems fickle or disloyal. Moreover, when they listen to people who could be good clients, they find that their company’s key points of differentiation are not well known.

Helping to overcome these difficulties, Articulate Consultants works with independent businesses that aim to get more of the business they want cost-effectively.

Concerned about having enough of the customers you need for your business to survive and grow over time?

Be fully aware of the problems you solve for your market and how your service to your clientele distinguishes your company from alternatives.

Keep your brand so special to those you serve that it remains uniquely relevant as times change.

Be careful not to over-communicate to your clientele – especially to those who already feel subject to information overload.

Unsure how to accomplish these objectives while keeping day-to-day operations on track? Articulate Consultants has helped independent businesses to overcome such concerns since 1996.

Have enough customers already and want to make profits grow?

Be aware of how current and emergent competitors can draw customers away; of how your customers might not be loyal to your brand – perhaps despite repeat purchasing – and why some customers bypass your competitors to buy from you.

Keep the brand experience that you offer so uniquely valuable to your market that it fosters loyalty and so that loyal customers bring or refer new clients to you.

Remember that often less is more in marketing communications, that simpler is generally more effective, and that people respond best to the right form of outreach at the right frequency.

Uncertain how to accomplish these objectives on a modest budget? Articulate Consultants has helped independent businesses in these ways since 1996.