Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.

Includes real-world case studies that illustrate how successful Facebook marketing really works

Fully updated to cover the latest tools and techniques in Facebook marketing

Shows marketers how to use Facebook to reach and engage their target audience