YouTubers

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.

The year began with news that YouTube was exceeding 200 million mobile views per day and ended with a big redesign that put a big focus on Channels. Here’s a look back at the biggest stories that helped shape the video marketing landscape in 2011.

YouTube Analytics will replace YouTube Insight. YouTube Analytics will offer a number of new features, including a new overview section, more detailed statistics, the ability to discover which videos drive the most views and subscriptions.

Looking to carry out an investigation into whether social media is a big influence on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data.

In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers.