MINNEAPOLIS, Minn., Oct. 02 /CSRwire/ - EcoBonus® today announced that King Arthur Flour, the baking leader in the natural products industry, has joined the EcoBonus customer rewards program.

"We couldn't be more excited about working with King Arthur Flour" said Tiger Beaudoin, Founder of EcoBonus.com. "Their leadership in the category is matched only by their status as a B Corporation whose legal structure expands corporate accountability so they are required to make decisions that are good for society, not just their shareholders."

"This is an exciting opportunity to give back to our customers," said King Arthur Flour Marketing Director, Tom Payne. "The EcoBonus Collect & Earn program will reward bakers with great kitchen and baking accessories in addition to hundreds of other rewards that encourage sustainable lifestyles."

EcoBonus: Penny wise. Planet brilliant.™

EcoBonus is the first industry-wide initiative to encourage mainstream consumers to choose natural, organic, fair trade and sustainable products. It provides a searchable database of 75,000 qualifying products and offers coupons and samples tailored to individual preferences, and rewards natural products purchases with points. Participation is open to individuals, businesses and groups - and pooling of points by schools and faith-based organizations toward bigger rewards such as organic vending machines or solar panels is encouraged.

Interested manufacturers should call 1-612-276­-2725 or visit www.ecobonus.com/coalition. Consumers are invited to follow EcoBonus on Twitter @ecobonus and on Facebook at www.facebook.com/ecobonus.