Gucci’s connection to rock and the music world dates back to the days when the House first started to dress the international jet set, and is based on a shared spirit of glamour, power and style. Today, the relationship continues to flourish with the support of Gucci’s Creative Director, Frida Giannini, a passionate music lover who has a personal collection of some 8,000 vinyl records.

The scents that express their defiant attitude now
appear in a new and striking guise, their limited edition flacons adorned with
more than 400 studs per bottle (silver for pour Homme, gold for pour Femme);
exclusive collectors’ items for iconoclasts everywhere.

Gucci Guilty Pour Femme is a warm and striking
Oriental floral with hedonism at its heart. Gucci Guilty pour Homme is an
aromatic fougère that provokes as it seduces. Both assert their presence with
an opening spike of pink pepper, and close with a suggestive pulse of
patchouli.

The Gucci has dressed rock legends like Eric Clapton,
Rod Stewart, Kings of Leon, Beyonce, Bruno Mars and Jogn Legend. The House enjoys
an exclusive exclusive ongoing partnership with the GRAMMY Awards, and
supports the preservation of milestone musical recordings. This year, Gucci
also sponsored the Victoria and Albert Museum’s globally acclaimed David Bowie
exhibition in London.

Evan Rachel Wood is the Gucci Guilty woman, and her co-star in the Gucci Guilty campaign, Chris Evans are both rock fans and the powerful chemistry between them has the electricity of a rock performance. In director Frank Miller's film for Gucci Guilty, the plots unfolds to the strains of Depeche Mode's Strange Love.