Inside Taco Bell’s Snapchat strategy

by Tanya Dua

Snapchat is a millennial playground. So Taco Bell has handed the keys to its Snapchat kingdom to its very own millennials. Taco Bell’s Snapchat team Taco Bell has created a dedicated in-house team of two twenty-somethings who craft content specifically for the “Stories” section of the platform three times a week.Read the full article