IDEA CELLULAR LAUNCHES MEGA ROAMING CONTEST

IDEA Cellular, one of the leading telecom operators in the country, today launched an innovative and exciting quiz based contest for its prepaid and postpaid customers who roam on the IDEA network across 17 telecom circles in India. The roaming customers will get to win mega prizes on scoring highest points at the end of the contest which culminates on August 31, 2009.

IDEA plans to reward 300 participating customers with exciting prizes who roam on its domestic network. The mega prizes for IDEA’s Mega Roaming Contest winners are – Two Ford Ikon cars, Samsonite’s American Tourister travel bags, and Travel vouchers from TravelPort. All participants scoring more than 10 points will be entitled for a Rs. 3,500 worth Travel voucher from TravelPort which can be redeemed with domestic tours booked with TravelPort.

The Mega Roaming Quiz Contest will comprise of multiple questions and answers.

IDEA customers, while on roaming, can participate by dialing Voice Code 56665 charged at Rs. 5 per min. The IVR will prompt the participants to choose the correct answers and the total score of the participant would be prompted once the participant has completed a group of 5 questions at any given point of time. Every correct answer would carry 1 point.

Winners would be decided on the basis of their scores in the contest. Two highest scoring customers will be declared winners and will be given Ford Ikon Cars while other top scorers will get prizes from American Tourister and TravelPort.

@Debopratim Roy
i second DEBOPRATIM – Idea should not look at charging RS 5 + Highest no. Points to that number. Instead it should look at TOTAL MINUTES USED (incoming & outgoing) and reward that person.