Gerald Baldwin

Background

Mr. Gerald Baldwin, Jerry has been the proprietor of J. Baldwin Wines, a producer of Zinfandel wines since 2000. Mr. Baldwin served as the Chairman of the Board from 1994 to January 2001 at Peet's Coffee & Tea, Inc. and its Chief Executive Officer and President from 1971 to 1994. Mr. Baldwin co-founded Starbucks Coffee Company in 1971. He served as Director of Peet's Coffee & Tea, Inc. since 1971 until October 29, 2012. He has been Director of TechnoServe, Inc. since ... 2000. He was President of Association Scientifique du Caf from 2001 to December 2004 and Director from 1999 to March 2005. He has also served as a Director of Specialty Coffee Association of America, Founding Chairman of its Technical Standards Committee and Chairman of the Coffee Quality Institute.

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