This is a regularly updated blog, discussing the latest trends in the world of Internet Marketing, Mobile and Internet Advertising Managed by Tdi-Mad Advertising, a Top Internet Advertising Agency in India, the write-ups delve on the events in the internet world and their impact, especially from the perspective of the brands with operations in India. Our range of services includes PPC Campaigns, Web Banners, Email Campaigns, Website Development and Designing and the SEO/SMO Services.

Wednesday, September 10, 2014

SEO Service Providers are now faced with a new challenge with
Google AdWords announcing its Close Variant Keyword Matching.
What it means from the functional point of view is that the ability to target exact
keywords won’t be there in AdWords PPC campaigns. Google’s intention is to
include even those cases where the user has misspelled the keyword or used a
different way of expressing. But this also means SEO's can no longer get as much
information about keywords as they used to from AdWords.

PPC's, due to their nature of being direct queries, have
traditionally been used by SEO Companies for analyzing the primary keywords to
be targeted. Now, we may never know how many of the clicks came from exact
keywords and how many from close variants. One of the ways SEO Companies in
India is tackling this problem is using Google suggestions in deciding which
keywords to target. Also, this change by Google, although it has raised
challenges for SEO's, may actually be a blessing in disguise for the SEO Services in India.
One of the vital differences, which the Indian markets has, is the presence of
wide ranges of target audiences. In addition to this, English is not the first
language for most of them. Both these factors lead to situations where a keyword
is used in a variety of ways by the user to search for the same product or
service. Including close matches may actually help as we shall now cover a
wider range of audiences.

MAD Advertising, one
of the providers of Best SEO Services in India, is also focusing on the long
tail keywords more than the traditional ones. When the fishing grounds have
increased, it is always a good idea to prepare the net for a wide variety of
fish.

Sunday, June 8, 2014

SEO's
spent a restless last week of the month of May, 2014. Even as Google was
preparing to launch Panda 4.0, a few of the prominent sites had already begun
witnessing huge decline in visibility and traffic. Although this may have been
due to the release of spam algorithm version 2.0, the launch of Panda 4.0 continued
the loss of visibility for prominent sites.

As
Google’s Matt Cuts had previously mentioned about the upcoming changes, this
update maybe specific to certain keywords. Google had received complaints
regarding a few keywords that particularly attracted spam. Thus, this update
was in the pipeline for some time now. Though the exact manner in which the updates
resulted in the lowering of visibility is still unclear, Google had declared
that about 7.5% of English queries will be impacted by this update. Going by
the percentage, Panda 4.0 will have
the highest impact among all the Panda updates. Thus, it is time, once again,
for SEO Agencies and SEO Professionals to put themselves on
hot seats.

Let
us start with what we know. It is seen that the Press Release sites have taken the
first hits in the largest volumes. Not many are complaining about this as such
sites have become infamous for becoming hubs for spam links. What it means, for
the SEO's, is they have to now take extra care while posting content to the
Press Release sites. It can no longer be “post it anywhere you can”. SEO Professionals will now have to put
Press Release sites through careful scrutiny before hitting the post button.

The
SEO Agencies should
also be ready for more changes as and when more effects emerge. What they
should also remember, is that a quality website with quality content is the only
characteristic that will remain untouched by these changes. For all the other
factors, the game of cat and mouse will continue.

Thursday, April 24, 2014

One
of biggest ways that Search Engine Results have changed is the Customized
Search Results. This specially comes into play when the user is logged-in to a
particular profile. For example, if a user is logged into his Gmail account,
then the search results will depend a lot on the previous searches made with
that login. The same applies with Yahoo and other major accounts. The variation
is so intense that SEO Personnel need to consider this in their optimization
strategies in order to ensure that visibility is not lost.

Most
of the online users prefer to remain logged in while spending their time
online. This is especially true of the interactive users, as a logged-in
account is necessary to interact on most of the platforms. Since such active
users form the prized audiences for SEO,
what they see in their search results cannot be overlooked. One of the most
fruitful techniques that SEO professionals employ to tackle Customized Search Results is by maintaining
an active Google+ profile. This is because, it has been found that searches,
made while logged-in to Google, throw result pages that are dominated by posts
from Google+. In fact, the first page includes posts from users that you follow
on Google+, if they contain content that matches the query. Thus, more the
followers your brand’s Google+ profile page has, better is its chance of
appearing in Personalized Search Results.

Since
Google rules the roost among the search engines, ensuring an active Google+
page takes care of a large share of online target audiences. However, any SEO worth his
salt knows the perils of putting all the eggs in the same basket. Similar steps
should be taken to feature in the other prominent Search Engines as well.

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