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Contest Statistics

Scores (70 total)

Comments

Entries

Project Type

Unique logo design

Project Name

About Us

Provides services in clients homes (usually elderly or people with disabilities) to help with activities of daily living, like house keeping, meal preparation, assisting with personal activities (bathing, toileting, etc), companionship (visiting, sitting).

We are unique

We are small, community based, and will provide superior customer service. We treat our clients with dignity and respect and provide consistency of service.

Industries

Health, Social Work, Seniors, Healthcare, Nursing, Home Care

Contest summary

Compassion, competence, professionalism

Target Audience

Primary target is baby boomers - people 45 - 65 years of age who are caring for independently living elderly parents or grand parents. These people are more often women, and don't have time to meet demands. Secondary targets are elderly themselves, or people with disabilities or people recovering from hospital.

What our logo should communicate

Compassion, competence, professionalism

Our Tagline

people caring for people

First impressions on our logo should be

"This company looks they will take care of mom." They should get warm sense of trust that people in our care will be treated well and will be in good hands.

We want this in our logo

a pink rose

Additional comments for the designers

Since the target audience for this company is older (a bit traditional ?) maybe a (tiny) little nostalgia in design ?

Styles we are interested in:

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.