Tebowing Founder Created Idea Sunday, Website Monday

Early Thursday we introduced you to the new internet phenomenon known as “Tebowing.” The concept is similar to planking, owling, and some of their other social media crazes that go viral, but in Tebowing, you just drop down on one knee in a prayer position.

Kleinstein says he and his friends were watching the Broncos game Sunday and that he noticed Tim Tebow drop down in prayer after the comeback win. He decided to take a picture outside the bar with his entire group of friends (seen above). They all dropped to one knee in prayer, striking the “Tebowing” pose.

Kleinstein uploaded the picture to his Facebook account, got tons of “likes” for it, and realized he had something special. He created the Tebowing Tumblr blog on Monday. On Tuesday, he registered Tebowing.com through GoDaddy.

He says his web traffic has exploded — they had 785 visits Monday, 9,000 visitors Wednesday, and over 175,000 Thursday.