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Adding anchor links to a page is very simple.

1. Start by writing out your copy and putting it on your website, either as a new page or on an existing page.
2. Determine where on the page you want the link (the anchor link) and where you want it to go (the anchor destination).
3. Next you will need to add HTML code, using the <a> tag to create the link and to create the destination.

The anchor link will use this format: <a href=“#anchor1” >Anchor Link Text</a>

The anchor destination will use this format: <a name=“anchor1”>Anchor Destination Text</a>

4. Be sure that the “a href” and “a name” are identical except for a “#” symbol with “a href”
5. You’re done.

One last comment about anchor links. Use them sparingly. As this blog post shows, if you overuse them, or have the links jump all over the page like we did here, it can be a real turnoff to a visitor. Used with care, they can be a great navigational tool for your website.

This is an example of the anchor link destination at the bottom of the page.

About Ryan Kettler

Ryan Kettler is Director of Content for BoostSuite. Ryan is a sports fanatic, avid golfer, devoted runner, beer connoisseur, Internet marketing zealot and live music enthusiast. When he’s not indulging in all things content marketing he can be found on the links, running 5ks, or sampling IPAs.
BoostSuite is a co-marketing tool for small businesses. BoostSuite connects you with thousands of other businesses who already have the audience and content you need. With BoostSuite you can run a successful online marketing program in less than an hour a week. BoostSuite is free, easy to use, and only takes a minute to set up.