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Over the past couple of years we have witnessed a variety of original sponsorships by retail FX brokers, with the trend recently pointing to a rise in sport-oriented marketing campaigns. Retail Forex broker EXNESS is not an exception to the hunt of such unique sponsorships: you may recall that the company is currently sponsoring Infiniti Red Bull Racing’s Formula One team.

But the perspective the Forex broker has on sponsoring is obviously wider and more diverse, with another piece of evidence coming from its collaboration with the World Wildlife Fund Russia (WWF Russia). EXNESS is now supporting the “Save the Polar Bear” project in Yakutia (Russia), probably hinting that the bears are not (and should not be) only to find in the financial markets.

The campaign is set to commence on March 30, 2015, along with the period when the bears and their progeny are most vulnerable. As part of the co-operation, EXNESS will allocate funds to support the reserve’s inspectors and “Operation Spring Tracks 2015” observers and also finance the purchase of field equipment for inspectors (GPS units, binoculars, uniforms, cameras) and anti-poaching raids.

In its announcement, the broker quotes estimates showing that no more than 25,000 polar bears remain alive, with the number falling every new year. According to experts, by 2050 the global population of the Earth’s largest land predator may fall by 2/3 if the present negative trends continue (global climate change and pollution of the Arctic by humans).

This is not the first time we see EXNESS support the WWF in its efforts to protect endangered species. In October 2014, the broker threw its weight behind WWF’s campaign to safeguard the populations of the Siberian tiger and the Persian leopard.

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