Customers are “valuable marketing assets” for small businesses, according to Kes Thygesen of RolePoint

Kes Thygesen of RolePoint shares his marketing expertise for small businesses in article written last week for The Huffington Post.

(PRWEB UK) 15 June 2013

Customers are “valuable marketing assets” for small businesses, according to Kes Thygesen of RolePoint.

Kes Thygesen of RolePoint shares his marketing expertise for small businesses in article written last week for The Huffington Post.

Kes Thygesen, co-founder and Head of Product at RolePoint took time out from his busy schedule to share his marketing expertise in an article for The Huffington Post last week. RolePoint is a complete social recruiting suite that provides unrivaled access and reach to quality job candidates. Having grown from a small London-based tech start-up, they are expanding into a successful recruitment software company. They recently relocated to San Francisco and attracted significant sums of investment. Kes Thygesen’s piece is the latest in a string of articles featuring advice from RolePoint for leading publications including The Huffington Post and Mashable. It is a reflection of the growing influence that RolePoint has as an authoritative voice in the social recruitment and marketing sphere.

With experience of growing a start-up into a profitable company, Kes Thygesen believes social media is a key aspect to any small business marketing strategy and that existing customers are a core part of it as they can effectively spread the message of a quality product or service. He said that: “In today's socially-driven world, your customers aren't just customers -- they're valuable marketing assets. Word of mouth -- or keyboard, as these days it's mostly done via social media -- is what drives your business' success. If companies want to promote themselves in an organic way, they've got to develop brand advocates.”

He believe many small businesses over rely on using incentives to encourage brand recognition and this isn’t always the best solution, such as hotel owners paying guests to write favorable reviews online. He said: “Customers will become disgruntled if they learn your company had to pay someone to write a review or post a recommendation -- it diminishes credibility and hurts your reputation. If you can't get brand advocacy via authentic routes, it may be time to reevaluate the quality of your product or service.”

Additionally, he believes that companies that demonstrably show their social awareness credentials have a stronger appeal among customers saying that: “Many brand advocates have abandoned companies like Nike and Adidas because they learned of the companies' poor treatment of workers overseas. Give back to your community, or take a stand on social issues that matter.”

About RolePoint:

Recently launched social recruiting platform RolePoint is set to revolutionize the way companies organize their staffing solutions. It has been developed as a powerful tool designed to help find talented candidates within existing employees’ social networks. For more information on their products and services visit: http://www.rolepoint.com or give them a call on +1 888 571 2851 for more information on the company.