Monday morning sees an unofficial audio morning taking place at the IBC Conference. It starts with 'The Loudness Breakfast' (10 September, 08.00 - 09.00) which combines a light breakfast kindly provided by the EBU with a focus on the facts, technology, standards and issues surrounding loudness. That is followed by a fascinating session looking at Immersive Audio, which highlights not only the importance of placing objects correctly in a 3D soundscape, but also takes a detailed look at the signal processing involved in producing the 22.2 audio of Super Hi-Vision. And finally 'The Digital Radio Experience: Case Studies on Going Digital' provides a comprehensive overview of digital radio programmed by WorldDMB.