Cómo Aurora Consulting comenzó su viaje en logotipos

Nombre de la empresa

Aurora Consulting

Descripción general

Aurora Consulting is the brand name for a group of existing businesses .We provide services that improve business performance in both strategy, people and technology, allowing them to maximise their business potential and profitability.

However, our brand presence is going through an evolution and requires an update as we move into larger global markets, bring our service offering together and open offices in Malaysia this year. We need one brand presence that pulls together all of the elements of our existing services under the name Aurora Consulting.

The name Aurora was originally chosen for many reasons. We aim to give individuals and companies their own 'aura' glow that comes from working with us, also the Aurora Borealis is the strongest natural force of energy in the universe and Aurora is the Roman goddess of the dawn - and we like to believe we are the dawn of change for many individuals and organisations. So definately lots of underlying references to light, energy and change, having said that the branding must appeal to both genders and our target corporate audience.

The successful candidate will also be invited to work on web & print as well as benefit from other referrals from our own digital marketing agency.

Cuéntanos a qué tipo de público quieres llegar

We currently have a strong presence within our regional geography but this is largely with SMEs and start-up businesses. This presence is also very strongly associated with our MD Nicola Cook.

Aurora Consulting will be focusing more on our larger and international clients which include medium to large corporate organisations (usually £3Mill turnover+) and also public sector bodies and government departments.

In order to acheive the required springboard into new geographical markets and avoid been 'pigeon holed' as we continue to add new services our new image needs to project quality, size and total professionalism.

Aurora Consulting will be targeting the medium to large corporate market within the UK and the Far East.

Requisitos

We need an elegant, bold design that grabs the attention of a potential customer, whilst also reflecting our brand values

We are completely open to radical ideas that bare no resemblance to our existing visuals. Please feel free to experiment with any colour combinations, graphics, fonts, bold, soft etc.

Also please note that the existing references to Nicola Cook as part of the current identity will be dropped from this rebrand. Our sister company http://www.nicolacook.com will remain but will no longer be directly linked to Aurora Consulting.