Tuesday, September 18, 2007

The Middle East has been a hotbed for financial services digital signage networks lately (albeit mostly on a small scale) but Bank Hapoalim, Israel's largest consumer bank, maintains the largest. Starting nearly two years ago, the bank began a rollout of a comprehensive digital communications system to its 250 branches. According to a press release at the time, each location is now equipped with digital signs in four different zones--the teller counter, the business banking zone, the retail lending zone, and the personal banker zone--each showing a unique "channel." Content consists of 30% entertainment and 70% advertisements, as well as displaying customers' positions in queue (a clever "now serving" application), and a permanent Reuters information ticker on the bottom of the screen. Ad targeting is done generally on a regional basis, but also using attributes such as branch size, services available, and customer mix.

Note to bank marketers: Including news/stock price tickers on the bottom of the screen is a bizarre obsession of many network operators and, according to at least one test, an absolutely dismal idea. Results from a pilot I conducted on content effectiveness showed across-the-board declines in standard media measures (awareness, recall, etc.) for the "main" content displayed when tickers were present, likely a by-product of the increased visual clutter and distraction of customers who read the news instead of watching ads. Even forgetting the test for a moment, intuitively, if you want customers to watch your ads, why would you provide them with a competing alternative?!

As well as its use as a marketing vehicle, Hapoalim also uses its network to communicate to its staff before- and after-hours. Content is developed by the bank's internal marketing department, and the network is managed using C-nario's software application.

10 comments:

Anonymous
said...

[p]After 4 years as to the most admired designer pouches perpetually, mulberry now to hit off two or three sole editions each year in the assorted levels . Mulberry Bagsfocus on [url=http://www.mulberryoutletshopinuk.co.uk]mulberry outlet[/url] maintain it and will also assist you to significantly more stunning . You can have it on your shoulder or carry it in the crook of your arms . largely the identical internet organization model, amazingly small non innovative what to safe Mulberry it pretty a few years, unhealthy advantages . These new traditionally-designed houses have an abundance of character and individuality . Mulberry has released it隆炉s 2012 winter collection, which one is your favorite? The Maisie? The Lily in new style?

As for myself, I am a big fan of the classic bayswater bag . We are advancing our pretax predictions [url=http://www.mulberryoutletshopinuk.co.uk]mulberry bags outlet[/url] for the next three years from 隆锚9 . Designer handbags, regardless of the occurrence of both personal and online shops who deal sacks for example and Mulberry handbags at cut-rate charges, are still very expensive.[/p][p]inside of have to turn in to a dim make mulberry bags that genuinely may well situation amongst the these three points: fashioned in mulberry mini alexa , made in Turkey, or made in UK . Mulberry initial burst within the scene over thirty decades ago and rather quickly grew to become a synonym for fantastic expertise and marvelous creativity and style . This year, the most rush handbags still are Mulberry Handbags . Your mulberry Overdyed accessory at bearings Travelling bag, for accepting a balmy breeze in British summer time time aback afresh gardens, delivers some bloom as able bodied as bloom for accepting in a across [url=http://www.mulberryoutletshopinuk.co.uk]mulberry factory outlet[/url] to adjustment planet this summer . Wearing shoes could possibly make you truly feel just like your ft are less of a challenge to breathe since you have very little holding them [url=http://www.mulberryoutletshopinuk.co.uk]mulberry outlet store[/url] in . Other new Mulberry popular styles, there should be the green Mulberry Kiera, the chocolate color and Mulberry Jacquetta, the golden and [url=http://www.mulberryoutletshopinuk.co.uk]mulberry outlet shop[/url] Mulberry Aimee, and the Mulberry Baby of children lovely design . Well, get our your credit cards, [url=http://www.mulberryoutletshopinuk.co.uk]mulberry outlet uk[/url] ladies.[/p]

Subscribe Now!

Subscribe via email

Questions, comments, or suggestions?

If you have an installation you think we might be interested in, a correction you'd like us to make, would like to be included in (or removed from) our list of bank digital signage vendors, or just prefer to send hatemail privately, you can reach us here: