Saturday, February 03, 2007

Building the Brand, Trader Joe's style

Last summer, Hannah entered a drawing contest at our local Trader Joe's supermarket. This weekend, the store called to notify Hannah that she was a winner. TJs in-house artist Ashley Fenderson had transformed Hannah's drawing into a cool shelf label. Hannah got to slip the new graphic into its slot on the salsa shelf. She left the store with a ten-dollar gift card and a million-dollar smile.

We posted Hannah's original drawing this summer; look for it in our July archive.

Congratulations, Hannah! They picked it because it's really cool. I love Trader Joes, so if my picture got picked, I'd be over the moon. You look very happy, but not like you freaked out in the store and had to be escorted to the parking lot:)!

PS. I love this blog. How did I miss it all this time? Will link to you right now!

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About Me

Ellen and Julia Lupton are designers, writers, mothers, teachers, and citizens who have worked in the fields of design and literary studies over the past two decades. We seek to share our passion for thinking and designing with a broader public.