Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? This paper discusses about the use of content marketing in businesses and how it brings benefits to the companies. The conclusion summarizes six strategies companies use during the implementation of content marketing in their businesses.

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IJMAE

International Journal of Management, Accounting and Economics (IJMAE) is an electronic independent international scientific and academic journal aims to publish scholars’ original and high quality manuscripts and reports in all fields of business.