The Board of Trade Co.

Branding / Logo Design / Applications

BACKGROUND

In March of 2011, we met up with Eunice Quan to begin talks of her new endeavour—The Board of Trade Co. Eunice introduced us to her business partners, David Lin and Armin Tehrani who would complete the three-membered team of the clothing boutique. As the partners shared with us their vision, it was clear that they saw a void in the fashion/clothing scene in Vancouver, and their unique opportunity to fulfill it and create something new. They recognized that there were high-end pieces available in the city as well as mass-produced, low-priced garments but nothing in between. Board of Trade Co. saw the opportunity of an untapped market and the ability to bring in up and coming streetwear brands while existing as an authentic, passionate, and relational store in the city.

DISCOVERY

As we started the discovery process, the Board of Trade members and our team agreed on the need for the identity to represent a collective and carry visual characteristics that felt industrial. It was important for the brand to feel authentic, personable. These qualities would eventually influence the decisions we made together for the brand collateral.

Store Signage

Board of Trade co.’s neon signage.

DESIGN

Early on, Eunice and David had expressed their interest in having a prism-like graphic element in the logo. With this in mind, we created a number of graphic variations for the prism. Once the prism was confirmed, we would assemble the final logomark in a circular seal with the prism as its focal point. Since the start of the boutique, each year has seen the store grow and mature over time and with it, the logo as well. As the prism was the most iconic element of the brand, we’ve now simplified the identity to just the prism as the logomark and updated wordmark typeface from Orator to Avenir Black. Some of the brand elements we’ve worked on included two versions of tote bags and a number of illustrations for the wrapping paper.

Board of Trade co. Logo Design

Once the prism was confirmed, we would assemble the final logomark in a circular seal with the prism as its focal point.

Board of Trade co. Logo Design (Prism)

Early on, Eunice and David had expressed their interest in having a prism-like graphic element in the logo. With this in mind, we created a number of graphic variations for the prism.

A series of illustration graphics were drawn and used as a pattern for Board of Trade co.’s wrapping paper. Objects consist of rocks, ceramic cup, broom, lucky cat, scissors, rope, hand, elephant and the Board of Trade co. logo.

Brand Application: Wrapping Paper

The first Board of Trade co. store is located in Chinatown, Vancouver. The Chinese/Japanese dark blue colour felt the most fitting for this project.