Ep 152- Six Steps To Creating The Perfect Website For Your Art Business

Does working on your website make you feel like you want to pull your hair out? Do you struggle to find a way to communicate what you want with a developer who may or may not understand your message or your aesthetic? Do you feel you don’t have the vocabulary to properly describe what you need in developer terms?

Building your site can be one of the most stressful processes to go through, especially when you’re investing your hard earned money into technology that serves as a reflection of your mission and what you stand for as an artist.

I know exactly how you feel, because I’ve been there myself many times! From an exceptionally complicated e-commerce site for my first business to simple client sites that had extraordinary development needs to my personal site you are visiting now, each site I’ve helped birth into the world came with intense labor pains at some point during the process that I wasn’t sure how I was going to get through!

And so it shall be as long as we are tackling the world of technology, which is growing everyday, much to our advantage as long as we learn the ways in which we can use it for good, and somewhat to our disadvantage if we try to resist or ignore it.

Technology promises to take us outside of our comfort zones and place us in a position of a beginner if we aren’t well versed in the language it requires. And believe me, the languages are many and they are intensely brilliant and complex. So it is an opportunity for us to surrender to approaching a collaboration with a developer with a beginner’s mind, where we acknowledge we need to take our time, go slowly and learn how this can best work for our specific needs.

The problem we often face is that we don’t have the time to go through this learning curve, especially when we need something up and running, stat! This is the ultimate hurdle that can leave us feeling completely at a standstill.

However, after project managing dozens of website developments, my own included, I have come to some very helpful, time-saving approaches that have not only saved me money but helped me establish some extremely valuable relationships with both designers and developers that have paid off in spades.

Here are a few straightforward, yet extremely helpful steps to take first in order to choose the right designer/developer team and then communicating your vision to them in ways they will grasp from the start:

Choose the right platform

Choosing the right platform is essential, and requires a much deeper, longer discussion to go into all the options available. For now, I will say that I recommend WordPress, as it is a popular, extremely adaptable platform that many developers are familiar with and is fairly simple to make edits and adjustments to yourself. In addition to WordPress, I recommend choosing other platforms that give you full access to taking advantage of your own SEO. I don’t necessarily recommend a custom-built site, as you are usually then at the mercy of that single person who built it, as only they understand the code they used, making it difficult and often costly for other developers to help. This can cause frustration moving forward when you need changes made and that person is not available.

Choose the right developer

Your beautiful site design will mean nothing if it is not sitting upon a solid, robust foundation. The development of the site needs to be ideally clear, streamlined and mobile-responsive (meaning you can see an adjusted version of it on a mobile device). Take your time to interview developers and view their portfolios, testing out the sites they have built. This is the best way to see the kind of work they do and if it jives with your own vision. Make sure the developer you choose is able to have a clear conversation with you about what you want, as well as shows signs of being able to adhere to timelines. The more professional they are in this area, the more likely you are to have your site completed on time.

Choose the right designer

The aesthetic of your site is as important as the foundation it sits upon, so choosing a designer whose work you love is worth searching for. Again, I recommend interviewing designers to make sure they know how to adhere to a timeline, and that they are clear about how they charge for their work, including the number of revisions they allow for.

Create your swipe file

I cannot stress how important creating a file with examples of what you want for your site can be for ensuring you get the look you are going for. Pull examples from designs that inspire you, going outside the box. For my site that you are on right now, I pulled examples from ads of my favorite clothing designer that I felt best expressed my personality and message, but I didn’t send them to her at first, thinking they were too far out of the box for what I was going for. But in the end, when we were stuck, I sent them to her and it was these images that made her say “Oh! I get it!!” She came up with our final look from there.

Set your timeline and hold accountability

(become the boss!)

This is where you need to take the bull by the horns and take authority over your work and how much you value it. You need to hold your designer and developer accountable for staying within the timeline they agreed to with you. You need to set a guideline for what will happen if they go over that time (either they don’t charge for that time, or something else that makes sense for your arrangement). Then you need to practice staying persistent and consistent with what you intended together. This becomes a breeze when you let them tell you how long they need, then give an extra amount, usually two or three weeks, to account for unknowns that will inevitably come up along the way.

Multiply your desired timeline by FOUR

Yes that’s right, you read that correctly. This is the single most important part of the whole collaborative process of building a site, or any type of technology for that matter. Tech is extremely fickle, and things will go wrong! (I promise you, they will!!) We tend to think in terms of how long the actual development or actual design work will take to complete, but don’t account for any of the above prep time. So with every single tech project I manage, I take my desired timeline and multiply it by four. This is almost always, across the board, how long it will realistically take from start to finish.

Praise

Working with Alexis helped give me the clarity I needed to target my goals and create a solid foundation so that I could begin to THRIVE as an artist/ entrepreneur. She was the missing link I needed to help bridge my ideas into reality. Not only is she extremely kind and patient but most importantly… she knows her stuff! I feel so fortunate to have had the chance to work with her and I know you’ll be too! Take the leap to the next level!

Fiona Bates, Actor

Alexis is one of the greatest listeners I’ve had the pleasure of working with. Her ability to listen leads to her offering intuitive and enlightening advice for your business and your life, opens doors you didn’t know were possible or wouldn’t have otherwise known were there! While working with Alexis, I experienced monumental shifts in my thinking every single week, giving me more clarity and confidence as an artist and as a business person.

Jillian Walker, Actor/Musician/Entrepreneur/Thought Leader

Working with Alexis, I feel like a weight has been lifted off my shoulders and I feel much more hopeful for the future, because now I know exactly what steps I need take to change my financial situation. Now I understand that only I can make my financial situation better by taking action right now and that my acting career will absolutely benefit from the energy I put into being more lucrative by taking the steps Alexis helped me discover. Her positive encouragement was essential to this process, she was always very supportive and responsive to any questions I had. I’m so thankful I was introduced to Alexis, it sounds cheesy, but honestly, she helped me change my life for the better.

Bonnie White, Actor

Alexis Fedor is a consummate professional with the uncanny capacity to understand what your business’ needs are before you even know them yourself. Beyond diagnosis, she is able to structure systems to help you meet those needs in manageable, sustainable ways. Plus, she is the dearest, kindest creature on the planet- be ready for an enjoyable and productive ride!

Caley Vickerman, Guerilla Haiku

Alexis edited my e-book PURGED, The Literal Regurgitation of an Anorexic Bulimic. I was instantly comfortable with her, feeling confident that she valued my work and had my best interests at heart. Her nature is very nurturing and gentle which were necessary for me as PURGED is an extremely personal and often difficult story to tread through. Alexis was aware and sensitive to this. She helped turn my coherent, although disorganized, written thoughts into a piece of work that I was proud to publish.

Shane K. Rotkis, Author

Resourceful and sophisticated, Alexis has cutting edge knowledge of social media opportunities and can tailor a strategy accordingly. I fully recommend her.

Alexis Fedor understands the fundamentals of building a successful business. She cut her teeth on trial + error and by taking risks and diving into the backcountry of the entrepreneurial world. Her expertise is hard sought and her accomplishments well earned. I’ve had the privilege of stepping behind the scenes. Trust me – you will be dazzled.

Janice Hoffmann, Project Coach/Field guide/Creator of Creative Trails

I learned more about business development, online marketing and social media in one hour with Alexis than I had on my own for four years. I trusted her immediately, for good reason. I hired her immediately for my clients, and we were thrilled with the results.

Roger Webster, Webster Light Grant Communications

Alexis has wit, charm and confidence that comes from understanding how a business needs to operate. It is from this place that she creates business plans that align with your goals as a company ready to grow. Stick with her. She will help you turn your business around with precision and grace.

Alison West, Owner, Yoga Union NYC

Alexis’ energy precedes her when she walks into a room. To know her is a gift. To work with her is good news for your spirit and your business. She has both sides of the brain working in all the right ways.