Doe Deere

Doe Deere is the founder and CEO of Lime Crime Cosmetics. Doe created her line of cosmetics purely on her own and brought everything she envisioned to life.

First and foremost, she was originally born in Russia and moved to New York City when she turned 17 years old. As a minor living in New York, she opened herself up to being a musician and working in a band. She also lived in Brooklyn and Manhattan at different times in her life. This then made Doe really open up more to music and creating a career out of it. She learned a lot about marketing throughout the process, and knowing what it feels like to appreciate it when lots of people come out to see your work. Meanwhile, she met her husband through being in the same band and co-writing songs together. They eventually became business partners and continued to collaborate.

Suddenly, as Doe Deere started using makeup, she knew she absolutely loved it all! Along with her entrepreneurial mindset, she decided to pursue her love for makeup and add her own little twist!

Back in 2004, Deere set up her very own eBay account named “lime crime” for her new DIY fashion line. She modeled each and every one of her new looks herself, and her makeup ideas quickly came next. With bright beautiful clothing, she also wanted to add bright and beautiful makeup colors. She quickly got to work and ended up launching her line in 2008! As being the CEO, Doe claims there is never just a regular day at LimeCrime HQ. She is always listening to her fans, customers, and employees to see what she can do to make her line even better! It is also her job to fix any manufacturing problems and manage lots of different areas with being the chief officer in charge. At this point, with all of Doe’s hard work, she was instantly named one of the Top Inspiring Female Entrepreneurs by self-Made magazine. She has also became instantly famous on lots of her social media sites from many of her loving fans.

So what exactly is LimeCrime?

Well, LimeCrime is a beautiful cosmetic line created by Doe Deere with highly intense pigmented and bold colors. You can choose from lip colors, eye shadows, hair color, and much more! Each of their products are 100% vegan and cruelty-free, and as a matter of fact; they are certified by PETA and Leaping Bunny. LimeCrime’s mission is to change the way people see makeup and give women the confidence they need to be free without any criticism. Deere wants people to embrace themselves and do what they want rather than wanting to be original. Doe Deere wants girls and boys to be true to who they are and know that is okay!