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A-B pushing draft

Published on December 08, 1998.

Anheuser-Busch plans to break four new spots supporting draft sales of Budweiser during the first quarter of '99, according to the brewer. DDB Needham Worldwide, Chicago, handles the spots, which will feature VP-Marketing August A. Busch IV. The brewer will complement the effort with point-of-purchase materials and promotions.