Chupa Chups: Life Less Serious

The irreverent and unflappable Chupa Chups mascot, Chuck takes his Life Less Serious message to infinity and beyond. Armed with his trusty Chupa Chups, Chuck has a super-natural ability to go through any situation with an unmatched sense of ‘unseriousness’; in this case being abducted by a tiny alien spaceship. Agency: BBH Singapore.