Social Gambling

From simple card games to texas hold'em poker and online casino games, Today the new trend is all about making online gambling - social. You can find in facebook a lot of online casino games like slots, poker, blackjack and…

A Comprehensive Guide to Social Gaming: Two of the most popular trends in the online world are social media and online gambling. You can imagine the impact that can be made when these two most popular phenomena combine to form something called “social gaming”. Now it’s possible for the online gambling operators to integrate Facebook gambling applications and mobile social gaming applications into their websites. This has successfully given birth to a whole new industry called social gaming.
Internet is full of success stories of these Facebook gambling applications, for instance; there is an app called “bet tycoon” that has over 480k active monthly users, and there is an extremely popular game called “house of fun: slot machines”. Though in this game users have to play with virtual currency, once the user earns specified amount then that can be converted into Facebook credits, which can then be withdrawn in the form of real money. Experts are of the view that, in the future, the social gaming is going to be an integral and an important part of social media. So what has caused this recent surge in Facebook social gambling industry? Let’s try to get somewhat deeper.
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The first and foremost advantage that the social gaming offers to the gambling operators is the “substantial number of users”. Now, social media is a place where most of the users spend most of their time.
Therefore, it makes a lot of sense to target the social media if you want users for your online gambling platforms. Social gaming industry not only recognised the opportunity but it has also become successful in attracting tens of thousands of users to their online gambling platforms.
One prime example of their stupendous success is the Zynga Poker. When Zynga was first launched, it became successful in earning some serious revenues in a relatively short span of time. This phenomenon proved two things; firstly, there is a significant demand for social gaming applications and secondly you don’t need to have an advanced technology to make a mark in the online gambling industry, considering the fact that the Zynga poker was not a technological masterpiece itself.
Another important thing that online gambling operators have taken into consideration is the ever expending mobile markets. They have seen a tremendous opportunity to combine three technologies where users spend most of their time; social media, online gambling and mobile phones. Mobile social gaming applications have successfully achieved this objective. These applications are so efficient; therefore, users can use them even when they are at work.
One of the most important factors behind the success of Facebook gambling applications and mobile social gaming applications is the extreme professionalism of online gambling services.
Now, most of the online gambling sites have social media apps integrated in them. These social media apps accomplish two objectives; they keep the current users happy and they help in attracting new users from the social media sites. They use Facebook fan pages and twitter accounts to expand their reach.
So, they offer free and interesting games on these platforms to attract users to their main websites. Furthermore, most importantly, they are unbelievingly fast in responding to any query from the users. That may be the reason behind the unparalleled success of social gaming industry.