“Alcohol makes people take risks and that can lead to anything from a fall resulting in a head injury to not being able to make your way home.

“We have to deal with too many people who are so intoxicated they’re lying on the pavement alone and that’s a very vulnerable situation.

“If you’re planning on celebrating the new year also make a plan to stay safe and well that includes staying hydrated, knowing your alcohol limits and ensuring you can get home at the end of the night.”

EMAS has a number of schemes which will be operating in towns and cities across the East Midlands on New Year’s Eve to care for those with alcohol-related illness and injury.

Pete added: “Our service is in huge demand at this time of year.

“People can help us by not becoming a statistic and letting alcohol or drugs ruin their night.”

Stay safe this New Year...

1. Keep warm.

2. Eat something before you start drinking alcohol.

3. Ensure you have soft drinks or water to avoid dehydration.

4. Plan your journey home and ensure you save money for a taxi or bus.