How Karenfluharty started their logo design journey

Company name

Strategy+style Marketing Group

Overview

I am a senior marketing executive with over 20 years experience in developing marketing programs for shopping centers and fashion companies. The new company will be a contemporary group of fashion and real estate thought leaders -- we are stylish fashion oriented and based in the New York area.

Tell us a bit about who you are and the people you reach

Fashion companies. Real estate companies. Tour and Travel groups.

Requirements

Seeking logo for STRATEGY+style Marketing Group. Like to see a contemporary mix of upper case type and lower case italic with the word Strategy being more heroic than style. All four word should be used with Marketing Group being more of a tag line then equal to Strategy +Style.

Think Fashion magazines Vogue, Elle, Lucky and take a page from them. The logo should have combination of stylish type in upper and lower italic that will work for both print and web. We want to look contemporary, but timeless. Requirements for print can include foil or stamp treatment to elevate the materials.

The palette should be sophicated and rich -- jewel and gem tones perhaps.