Case Studies

MARKETPLACE | GENERATE REVENUE

ABOUT THE CLIENT

Sales Training and Results (STAR) has 20+ years’ experience helping salespeople and sales managers refine their selling skills. Fortune 500 and small business clients receive highly customised content, all of which is presented in a compelling and professional-looking manner. Training can be taught by STAR’s experienced trainers, or the client may choose to go with a train-the-trainer programme that includes licensing STAR’s sales training workbooks.

“Now that we see how good Marketplace is, it’s 100% the way for us to go in the future.” - Bill McCormick, President & Founder

CHALLENGE

Over two decades, STAR built a very successful curriculum delivered via onsite client training. They were searching for a new delivery method to open up an additional revenue stream for the business, but they were unsure of where to start, and what issues or investments would stand in their way.

Develop strategy for capitalising on pre-existing content

Maintain security of proprietary information

Create new revenue source

PROBLEM SOLVING

Mimeo’s Marketplace solution allowed STAR to publish a brand new product line that sales managers can use to teach and coach their sales people. Not only was it branded with the STAR logo, but STAR could mark up documents to create a revenue stream, with transactions and billing handled by Mimeo. With Mimeo’s 24/7 support, security, and ease of use, it was the simplest way for STAR’s online storefront to go from zero to hero.

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About Mimeo

Mimeo is the fastest, easiest and most reliable platform to manage and distribute print and digital content worldwide.We provide our customers with high-quality documents and an easy-to-use online tool to save time and money. Mimeo has delivered for more than 50,000 organisations in the UK and across over 140 countries.