About

IDEAS BIG, SMALL AND SLIGHTLY UNFAIR

What We Do

We create the unfair ideas that give our clients an unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that transform entire organizations. Sometimes: they’re nimble little ideas that hijack a conversation. Always, always, always: they have an outsized impact. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, those ideas will be the norm, but today, they’re unfair.

Account Management

Brand Planning

Creative

Integrated Production

Media Planning & Buying

Marketing Analytics

Social

Public Relations

What We Do

We create the unfair ideas that give our clients an unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that transform entire organizations. Sometimes: they’re nimble little ideas that hijack a conversation. Always, always, always: they have an outsized impact. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, those ideas will be the norm, but today, they’re unfair.

Account Management

To make truly great advertising, you need a champion. Someone who lives and breathes your culture. Knows your consumer. Someone who knows how to find the common ground between the smart, funny, loyal, irrepressible people in our office and in yours, then gets the collaboration started. It’s a rare individual who can accomplish all this. We’re proud to have a whole team of them ready to go to work on your account.

Brand Planning

When we wanted to know what made the hardcore Harley rider tick, we got in the saddle and rode to Sturgis. When we talked to fishermen, we got our lines wet. This is the lesson we learned working with brands that mean everything to their consumers. Delve deep. Listen to the heartbeat. Find the alignment. When the strategy makes a straight path to the heart, the advertising will, too.

Brand strategy

Creative brief development

Holistic communications planning

Target development

Custom Research

Innovation and Ideation Workshops

Creative testing and analysis

Digital, mobile and social content strategy

User research

Campaign evaluation

Creative

We’ve assembled a collection of individuals who could probably do just about anything. Luckily for us (and you), they’ve made it their life’s work to save the world from bad, dumb, joyless advertising. The Creative Department assignment is simple. Think up ideas. Brilliant, creative ideas that inspire consumers to engage with brands. Epic ideas that redefine the category and reorganize how people think. And oh yeah, be the first to do it, not the second.

Integrated Production

Bringing ideas to life.
We work with our agency teams to evolve and expand ideas across digital, film/video and social, giving insight into methods, technologies and partners to achieve a creative vision. We then bring that vision to life for all budget ranges. We have a global network of best-in-class partners, as well as the ability to take on full projects via our internal studios. We’re a full-service production group, made up of smart and passionate people who can find a way to make anything happen.

How, you might ask, in this fragmented, massively cluttered media landscape, with its nanosecond attention span, do we engage with your audience to build meaningful connections? We focus on the consumer, keeping platform agnostic. We learn everything we can about who they are. How they think. Where they live. Once we find the actionable insights, we leverage our media and content provider partners to deliver the message with efficiency and power.

We’re all swimming in vast oceans of data. The trick is turning data into something useful. Distilling it all down to the exact, crystal-clear drop that lets you know immediately how to power your business forward. It’s how we inform strategy. It’s how we measure against your objectives. It’s how we anticipate and predict the future. It’s math, not magic. But if Merlin were around today, we’re pretty sure he’d work in our Analytics group.

We bring brands to life online with a comprehensive range of digital and social media services – and are able to scale these services based on each client’s unique situation and resources.

Research and insights
Influencer marketing
Community management
Content creation
Digital production
Social crisis and issues management
Social analytics

Public Relations

A key differentiator for Carmichael Lynch is our sister public relations firm, Spong. Spong is a four-time “PR Agency of the Year,” and was named “Creative Agency of the Year” in 2013 by trade publication The Holmes Report. Both agencies are housed in the Carmichael Lynch building and collaborate daily on work for numerous clients. Together, we combine our imagination, intuition, seasoned expertise, audience insights, hard-core analytics and flawless execution to solve business challenges for our clients.

CLIENTS

Carmichael Lynch exists for a simple reason: to transform, instigate, rally and delight – all to put our clients not just top of mind but deep in hearts. Every day, we come to work grateful for the world-class brands that have joined us in this mission.

WHO WE ARE

We started in 1962 with four full-time employees. In the half-century since, many of the industry’s luminaries have passed through our doors. Today, Carmichael Lynch is larger and better known than ever before, thanks in no small part to a new generation of leaders who manifest every bit of our founding partners drive, determination and restlessly competitive spirit.