“You can’t do the obvious correlation with our own performance because the algorithm doesn’t help with that,” the source said.

“We can’t measure our own performance, and it’s not an empowering effect.”

"Fact is, they set different rules for different people. That’s what I like about dealing with Google: Their rules are their rules, and it’s consistent. Get on the wrong side of Facebook, they’ll fuck you. They’re hard to deal with.”

“…an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 40 characters” - Wikipedia

In other words, the core user experience of Twitter is the sending and receiving of messages with other people. It’s a communications tool.

What is post-pivot Twitter supposed to look like?

The best way to consume “news and information”. Important content is mostly created by media companies, whether they are blogs, television, radio or movies.

The main reason that “normal users” would write messages is as a backchannel to discuss media events such as the Olympics, Election Coverage, or a new television show. “Normal user” tweets are something akin to Facebook comments.

Even though this backchannel exists, it’s not expected that brands and celebrities are supposed to pay much attention to everything that is said. Chernin himself hasn’t replied to the numerous replies he received.

The Discover tab is the future. Rather than forcing normal users to make sense of a realtime stream, they can see what content is trending. Systematic destruction of companies built on the back of MySp…Twitter.

Re-emergence of a lot of the ideas MySpace had about “the socialization of content”.