The video then cuts to a picture of the shampoo bottle with the on-screen message, "Real men use Biomen."

Critics have called the 12-second commercial "repulsive" and "deeply offensive".

In a lather: The shampoo ad has sparked outrage (Photo: Youtube)

Fuhrer fury: He is dubbed over in the ad by a high-pitched Turkish voice (Photo: Youtube)

Centre of the storm: The shampoo which used Hitler in its ads (Photo: Youtube)

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Abraham H. Foxman, director of the US-based Anti-Defamation League, said in a statement released by the group: "The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy.

"It is an insult to the memory of those who perished in the Holocaust, those who survived, and those who fought to defeat the Nazis.

"This video is just the latest example of the use of Holocaust imagery in some countries to sell commercial products, which has contributed to the trivialization of and desensitisation to the unparalleled horrors of the Holocaust.

"There can never be any justifiable purpose for using the images of Hitler, Nazis or any other depiction of the Nazi killing machine to sell products or services."

The Turkish Jewish Community said in a statement: "We follow with sadness and regret the use of Hitler figure in the Biomen Men Shampoo advertisement, which was brought to the screen in recent days

And Turkish newspaper Hürriyet also described the advert as irresponsible and tasteless.

Despite widespread criticism, the shampoo ad is continuing to run on Turkey's state television network.