“The current economic realization that comes from 600 registered coffee shops in Jogjakarta reaches Rp262.8 billion per year,” the owner of Pitutur Coffee Shop Ponco Kusumo in Jogjakarta said on Monday.

He explained in detail that a coffee shops economic realization comes from the volume of coffee sold each day, multiplied by the retail price of each cup.

For example, every day there would be 80 cups of coffee sold in each shop, at a price of Rp15 thousand per cup.

“That means that every coffee shop generates Rp1.2 million a day. When we multiply the total with the number of registered coffee shops across the town, the result comes out to be Rp262.8 billion, which is a substantial number,” he reiterated.

The registered coffee shops are the ones that have signed up for the coffee business community, and there could be twice as many shops that are yet to be registered by the owners, he said.

To reach a sales target of 80 cups per day, the shops need to operate from 10 am to 10 pm.

“Our customer target includes students, general public and foreign visitors, who enjoy coffee,” he concluded.