OU Medical Center Edmond

As a part of the larger OU Medicine brand OU Medical Center Edmond needed a campaign concept that tied into their parent brand’s efforts, while still giving them a niche to call their own within the brand. The result was a tagline – There’s Life in Edmond. Live it Well. – that spoke to Edmond ideals while still falling into the same family as the original “Oklahoma is Alive and Well,” used by OU Medicine. In the second year of their campaign, we followed a similar approach with their television commercials concept. Where OU Medicine highlighted “the amazing human body,” Edmond’s campaign asked “what makes us human?”