Use these resources to find bulk e-mail software, databases of journalists' e-mail addresses, services that will help distribute news releases for you, and information on how to approach media contacts using the Internet.

Mark Gebbie sells a database of about 20,000 print and broadcast media that is an excellent value. Don't expect e-mail addresses for individual editors, though (although the same can be said for more expensive directories).

Bacon's Media Source acquired Media Map, which was a source for the best
database of media contacts anywhere. Only one problem: it's expensive. They
sell lists and services--but they also offer a free newsletter with updated
media contact information (you'll have to sleuth the e-mail addresses yourself). Also
has free trials, demos, and resources.

Compiled by Don Middleberg and Steven S. Ross in cooperation with the Columbia School of Journalism, this long-running study on media use of the Internet is the best source of statistical information on the subject. Highly recommended.

Paul Krupin's do-it-yourself newswire service allows you to select the specific contacts you want a release to go to, then upload the release, and he will fax it to the list for a fee. Tricky to use, but worth the learning curve.

Cynet is a business communications provider. One of their specialties is broadcast faxing: you send them a document and a list of fax numbers, and they'll fax it for you easier and cheaper than you can yourself.

Dan Janal's service to helps authors, speakers, and experts get PR and publicity. Janal basically sorts ProfNet for you -- instead of paying $1500/yr for ProfNet, you pay Janal $500/yr to send you only those leads related to your area of expertise.