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No Exclusive Hockey Deal

The National Hockey League Players’ Association (NHLPA) and the NHL today announced that Electronic Arts and 2K Sports have agreed to non-exclusive, multi-year licensing extensions. What does this mean? It means that EA and 2K Sports will both continue to offer up yearly servings of their hockey franchises.

“We’re excited to extend our relationship with EA and 2K Sports since they have long been on the cutting edge of the sports gaming category, and are now leading the way in the development of next generation, three-dimensional gaming,” said Ken Kim, NHLPA Senior Director, Business. “NHL players are fans of these titles as well, and they, like the gamers, can’t wait to see the year-to-year advances that are made to replicate the intensity of a real NHL game. We look forward to continued growth in the video game marketplace through these agreements.”

This fall, EA will present NHL 07 for current and next-generation consoles, including Xbox 360 and 2K Sports will publish NHL 2K7 for the PlayStation 3 and Xbox 360, as well as current-generation systems.