The amount of hype around Marvel’s Black Panther was matched with crowds of people rushing to theaters to get the Wakandan experience. While large groups can sometimes be problematic by nature, a group of Black woman saw an opportunity to use the Black Panther crowds for the greater good.

#WakandaTheVote launched by Kayla Reed, Jessica Byrd and Rukia Lumumba calls for a nationwide voter registration drive outside of theaters screening Black Panther. The three women also founded The Electoral Justice Project, an extension of The Movement For Black Lives, and #WakandaTheVote is only one extension of their activism.

“We know that for some it’s a superhero world, but we know that the world we deserve is still waiting to be built — and we want to build it! This upcoming spring and November 2018 midterm elections are an important step in building that new world, and we want to take every opportunity to engage our communities in the conversation of electoral justice. We will be registering people to vote at movie theaters across the country so that we can #wakandathevote at the ballot box” remarks Byrd and Reed to Blavity.

With hope of partnering with organizations and voters across the country to launch more live registration drives, #WakandaTheVote has the potential to largely impact the voter turn out this fall. The push goes beyond viewers of Black Panther. There is even a number people can text if they are not able to register in person.