Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). MORE

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% Latest Research. MORE

Research by IDC recognizes that sales enablement investments are significant, but may not be delivering on promises. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, ForresterResearch, Inc., MORE

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Latest Research. MORE

Thursday, December 09, 2010 Seeing ROI in the Cloud? Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. MORE

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. MORE

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 in the latter half of 2010. MORE

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard ROI from social media. March 5, 2010. March 12, 2010. MORE

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. MORE

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Latest Research. MORE

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. MORE

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Latest Research. MORE

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. MORE

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by ForresterResearch. 20 Totally Free Buzz Pocket Mining Tools by aimClear. The inscrutable Marty Weintraub reviews 20 free tools for monitoring social media buzz, including StumbleUpon Recently & All Time Most Popular Hot Tags , Facebook Lexicon. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. MORE

Source : ForresterResearch. Source : Buzz Marketing. Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. MORE

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Latest Research. MORE

Buzz coming in last. We’re all familiar with the Rogers Adoption Curve , and along those lines of adopting and creating, ForresterResearch has mapped out exactly what people are doing online and just who is doing it. MORE

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. MORE

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. MORE

Thursday, September 09, 2010Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester. MORE

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Latest Research. MORE

The Facebook fan page of ForresterResearch is a constant source of interaction for its fans. ForresterResearch. The research firm actively maintains a network of blogs spanning marketing, technology, IT and more. MORE

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MORE

This blog draws on the heritage of my Forresterresearch. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, ForresterResearch. MORE

And if you wanted to know what blogs influence them, how they’re connected to other blogs, or how they contrast and compare to the rest, you were out of luck unless you had hours upon hours of time to invest in research. MORE

June 2010. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Chris Koch , June 11, 2010 What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? MORE

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Infographic: Social Media ROI Statistics by Digital Buzz. ” B2B Marketing Research and Statistics. MORE

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. MORE

Even for those interested enough to make it to the checkout process, 88% of consumers admitted to abandoning shopping carts according to ForresterResearch. Running a sweepstakes is a great way to generate buzz and excitement around your eCommerce website. MORE

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. ForresterResearch has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.. Post on Google Buzz. MORE

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. by Green Buzz Agency. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. MORE

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 in the latter half of 2010.

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. ForresterResearch has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.. Post on Google Buzz.

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Infographic: Social Media ROI Statistics by Digital Buzz. ” B2B Marketing Research and Statistics.

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard ROI from social media. March 5, 2010. March 12, 2010.

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. by Green Buzz Agency. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog.

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by ForresterResearch. 20 Totally Free Buzz Pocket Mining Tools by aimClear. The inscrutable Marty Weintraub reviews 20 free tools for monitoring social media buzz, including StumbleUpon Recently & All Time Most Popular Hot Tags , Facebook Lexicon. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results.

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010).

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Latest Research.

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog.

Thursday, September 09, 2010Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester.

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Even for those interested enough to make it to the checkout process, 88% of consumers admitted to abandoning shopping carts according to ForresterResearch. Running a sweepstakes is a great way to generate buzz and excitement around your eCommerce website.

Buzz coming in last. We’re all familiar with the Rogers Adoption Curve , and along those lines of adopting and creating, ForresterResearch has mapped out exactly what people are doing online and just who is doing it.

And if you wanted to know what blogs influence them, how they’re connected to other blogs, or how they contrast and compare to the rest, you were out of luck unless you had hours upon hours of time to invest in research.

Source : ForresterResearch. Source : Buzz Marketing. Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics.

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

This blog draws on the heritage of my Forresterresearch. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, ForresterResearch.

Thursday, December 09, 2010 Seeing ROI in the Cloud? Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Latest Research.

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% Latest Research.

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk.

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Latest Research.

Research by IDC recognizes that sales enablement investments are significant, but may not be delivering on promises. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, ForresterResearch, Inc.,

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Latest Research.

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

June 2010. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Chris Koch , June 11, 2010 What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else?

The Facebook fan page of ForresterResearch is a constant source of interaction for its fans. ForresterResearch. The research firm actively maintains a network of blogs spanning marketing, technology, IT and more.

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009.

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Latest Research.