Setup sphinx such that it can safely import the Django source file referred to in any RST files for autodoc. For this you need to setup the DJANGO_SETTINGS_MODULE environment variable to demo project's settings. Also need to initialize Django's AppRegistry with a call to django.setup().

Embed the package version in the redistributable folder's __init__.py file as __version__ = "x.y" and then import this version into conf.py. This will make the package version and documentation version concurrent.