Good Design is honest

Good design doesn't just happen. Design is intentional. It is a process of discovering and gaining an understanding of complex human behavior while having a creative mind to bring to life a product that is loved. It is taking the time to set aside your assumptions and put the needs of others first to create experiences that are valuable, intuitive, and impactful.

Every interaction, every color, and every typography choice is made to create a delightful experience for another. It is the reason I embody Dieter Rams' Principles of Design throughout my work.