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He's been using it since 2007 but has he registered it as a trademark? A quick Google search of the phrase brings up various enterprises using the phrase and there are even cutlery and cutlery-related products bearing the name. I really don't think Murray or CKTG have any claim here.

He's been using it since 2007 but has he registered it as a trademark? A quick Google search of the phrase brings up various enterprises using the phrase and there are even cutlery and cutlery-related products bearing the name. I really don't think Murray or CKTG have any claim here.

I don't know if he has or not. That's why I wrote "should trademark"; if he had already trademarked it, he could enforce it.

Nonetheless, if Murray can establish that he used it before CKTG (definitely) or any other company that used it after he started, he could still attempt to register the trademark as long as no one else has and if he's the first to have used it in connection with cutlery or cutlery-related products.

And, on the other hand, if someone else or another company in cutlery or a cutlery-related business has trademarked that phrase, well, CKTG could be in violation of a registered trademark.

A quick search shows that there is a live trademark for "StaySharp" with the USPTO, relating to "Kitchen knives; hand-operated sharpening tools and instruments..." owned by: "McPherson's Limited COMPANY AUSTRALIA 5 Dunlop Road Mulgrave, Victoria AUSTRALIA 3170"