Introducing the Not Helvetica Collection

Disturbed by the smug purists who think they have found the Eight Wonder of the World?

Then I have something for you.

A wholly frivolous side project, I present to you the NotHelvetica collection: a modest line of apparel and household objects featuring classic good-taste fonts like Helvetica, Bauhaus, and Futura … only in, well, other fonts like Comic Sans, or Old English, or Rosewood.