BittyLabs Offensive Tweets to Breastfeeding Moms

Do Men Want to "Reclaim" Their Breastfeeding Wives? A Bottle Company Says So!

Oops, someone's done it again! This time it's not a store or a restaurant offending breastfeeding mamas, but a new baby bottle company that has moms and dads manning their battleships. This weekend BittyLab, maker of the soon-to-be released BARE bottle, launched a social media campaign insinuating that men feel pushed aside and sexually deprived when the mother of their child is breastfeeding. According to their tweets, this new bottle will help men "reclaim your wife." See if for yourself here:

The company's Twitter feed and Facebook page immediately lit up with both moms and dad expressing their disgrace and the company issued an apology this morning saying the "messages had nothing to do with putting a [husband's] needs before the baby's needs, it was more about having a little extra time for the rest of the family." What do you think — was it just a very poorly executed campaign, or was the insinuation meant to draw up controversy?