TMG uses TV commercials to promote international edition

For the first time, Telegraph Media Group (TMG) will use a television commercial to promote its recently re-launched international edition, The Telegraph - the weekly world edition of Britain’s The Daily Telegraph and The Sunday Telegraph.

The 30-second TV advert, made in-house, will air from November 23, 2009 on Sky News International as part of TMG’s campaign to grow its position as the leading provider of news and information to the 5.5 million Britons who live abroad.

This advert coincides with the launch of the newspaper’s Best of British awards, an international awards scheme aimed at recognising and celebrating the best of British pubs, clubs, restaurants and shops that provide products, entertainment and all the comforts of home to British expatriates around the world.

Published every Wednesday, The Telegraph provides subscribers with a selection of the week’s top UK, world, business, sport, lifestyle and arts news, as well as the pick of the best Telegraph comment and readers’ letters.

Since its launch 16 years ago, The Telegraph has become an internationally trusted link to home for more than 100,000 British expatriates and international business people, says the publisher.

James Flint, Editor, The Telegraph weekly world edition, said “This is an exciting time for The Telegraph. Keeping expatriate Britons in touch with home and international news has always been at the core of what we do and we are committed to providing our loyal readers from around the world with the most relevant stories to them. The Telegraph’s advert, produced in-house, will showcase the breadth of content that The Telegraph provides to an international audience.”