this prediction: the city of the future will be green. nFor more information please visit:www.siemens.com/sustainablecities andwww.siemens.com/environmentABOUT THE AUTHORPeter Löscher has been President of the ManagingBoard and Chief Executive Officer of Siemens AG since2007. In 1985, he became a Senior ManagementConsultant in the Kienbaum Consulting Group. From1988, he held various positions in the Hoechst Group.In 2000, he became Chairman, President and CEO ofAventis Pharma Ltd., Japan. In 2002, he becamePresident of Amersham Health and then ChiefOperating Officer at Amersham plc. In 2004, he joinedGeneral Electric as President and CEO of GEHealthcare Bio-Sciences. In 2006, he becamePresident of Global Human Health at Merck & Co., Inc.ABOUT SIEMENS AGSiemens AG (Berlin and Munich) is a globalpowerhouse in electronics and electrical engineering,operating in the industry, energy and healthcaresectors. For over 160 years, Siemens has stood fortechnological excellence, innovation, quality, reliabilityand internationality. The company is the world'slargest provider of environmental technologies. Infiscal 2010, which ended on September 30, 2010,revenue totalled 76 billion and net income 4.1billion. At the end of September 2010, Siemens hadaround 405,000 employees worldwide. INNOVATION TECHNOLOGY055" "CITIES ARE THEMAIN SOURCES OFEMISSIONS. THEYACCOUNT FOR 75PER CENT OFGLOBAL ENERGYCONSUMPTIONAND FOR 80 PERCENT OF THEGREENHOUSE GAS EMISSIONS GENERATED BYHUMAN ACTIVITY?10 billion, Siemens is clearly set on growth. As aresult, the company is building the world's largest windfarm off the coast of Wales. When it is completed in2014, this plant in the Irish Sea is expected to supplygreen power to around 400,000 British homes. Transporting electricity with low losses to destinationsover thousands of kilometres away is just as importantas climate-friendly power generation. A successfulproject has recently been completed in China. Thehigh-voltage direct current (HVDC) transmissionsystem from Siemens connects hydroelectric powerplants in Yunnan Province with the megalopolises ofGuangzhou and Shenzhen. This system has roughly 50per cent lower losses than a conventional three-phasetransmission system. Solutions of this type will becrucial in the future for transporting "green" electricityfrom solar power plants in the desert or wind turbinesat sea to large cities.One municipality that will combine nearly all existinggreen solutions in one location is Masdar City. Thisplanned green city in the Emirate of Abu Dhabi has afuturistic appearance, and will serve as a model for theurban landscape of tomorrow. Cutting-edge technologieswill produce Masdar's entire energy supply locally andemission-free. In just a few years, 50,000 people areexpected to live in this green desert metropolis. With theinstallation of smart grids and other technologies,Siemens is a strategic partner to Masdar City and onceagain a pioneer in environmental progress.Masdar City is still a model project, yet everyoneinvolved will do whatever they can to begin transferringthis concept to as many other cities as possible. Thanksto projects like Masdar City, today we can already make