This year, the National Association of Veterinary Technicians in America has joined the campaign sponsors. The other sponsors are the AVMA, Hill's Pet Nutrition, American Veterinary Dental Society, Academy of Veterinary Dentistry, American Veterinary Dental College, Academy of Veterinary Dental Technicians, and Veterinary Oral Health Council.

Hill's continues to produce free campaign kits for veterinary clinics to educate clients about pets' oral health. The basic kit includes a guide to post in examination rooms and guides to hand out to pet owners. Veterinary teams can request the guides and request or download a variety of other campaign materials by visiting www.petdental.com.