We invite you to our massive 30,000 sq ft Megastore based in Bradford, with ample free parking and dedicated in store Bose demonstration areas showcasing the very latest Bose products, for example sit and enjoy the amazing Bose premium lifestyle systems, take look at the latest soundtouch series or even experience industry leading noise cancellation headphones and much more. Our highly trained sales advisors will help you make the right choice for your needs and answer any questions you may have. We strive to ensure our store offers customers the ultimate Bose experience coupled with best advice in a state of the art environment.

The Story of Bose

Of course, you could say we’re best known for our audio products. But our true passion? Discovering new and better solutions than anything that’s come before. We “always dream of things that are better, and think of ways to reach those things”. From the first noise cancelling headphones for consumers to a revolutionary seat suspension system for long-haul drivers, we invite you to experience the first 50 years of innovation of Bose. Watch the Dream + Reach film, directed by Academy Award Winner Morgan Neville (2014 Best Documentary Feature: 20 Feet from Stardom).

The early years

As the company was being formed, there was much discussion about what to call it. Finally, in his typical “2+2” fashion, Y. W. Lee, one of Dr. Bose’s mentors from MIT, said, “Well, let’s think about the characteristics we want in the name. We don’t want to be tied to a specific technology or industry because we don’t know what we’ll do in the future. The name should be pronounceable in many different languages and easy to trademark. And ideally, it’s one syllable.” Everyone laughed because they knew what he was suggesting without saying it: “Bose.” The first Bose employee was one of Dr. Bose’s students, Sherwin Greenblatt. He would go on to become president of the company from 1985 to 2001. “In the early years,” Greenblatt said, “Dr. Bose would spend time at MIT with his teaching duties and we would work on our government contracts, and then at night he would come out and we would put in what we called the ‘second shift’—when we would start working on all of the audio ideas.”

Premium Installation Service

We offer an installation service throughtout Yorkshire & Lancashire for customers wanting a premium after sales service, our installation experts are highly trained and have over 20 years experience. In the unlikely event you experience any technical issues with your premium product we can also arrange an in home premium product diagnosis giving you complete peace of mind.

After Sales Service

Whether you have a complex or simple query, our dedicated after sales customer service team will ensure that your enquiry is dealt with efficiently and swiftly. We also have on site technicians available to offer assistance with any situation. Our customer service advisors are available 7 days a week to discuss your needs.

Psychoacoustics

Psychoacoustics is the study of how sound is perceived. It’s at the very foundation of how Bose creates its audio products and, in fact, goes all the way back to the inception of the company. Dr. Bose saw that other speakers had specs that only measured how they made his music sound, not how he heard it. In a lecture at MIT, Dr. Bose once gave the following example: “You can put engineers in a room and give them the task of lowering distortion, and they will do this merrily for years. But there’s a basic question: does this mean anything with respect to perception? The distortion—though you can read it on meters—maybe isn’t audible. Well, if it isn’t audible, what are you doing that’s worthwhile here except achieving some particular engineering goal?” The 2201 speaker was the first Direct/Reflecting speaker we produced, and it paved the way for the legendary 901 speaker system.