DUTIES:The Associate Vice President for Communications and Marketing has responsibility for overall communications, research-based messaging, marketing, and branding activity for SUNY Downstate Medical Center. This position reports to the Office of The President, and serves as the Chief Communications Officer and is a key member of the SUNY Downstate Medical Center's Executive Leadership Team. The Associate Vice President for Communications and Marketing will oversee a staff of talented, innovative professionals with skills and job responsibilities encompassing all aspects of communication for the institution.The Associate Vice President for Communications and Marketing will represent and promote SUNY Downstate Medical Center increasing its visibility and supporting the institution's mission, vision, and goals. The Associate Vice President for Communications and Marketing will lead the development and implementation of the SUNY Downstate Medical Center's brand vision, strategy and public relations campaigns to attract the best students; motivate alumni and donors and recruit high quality faculty and staff. In addition to leading SUNY Downstate Medical Center's team of marketing and communications professionals, the Associate Vice President for Communications and Marketing will provide strategic direction for marketing and communications produced by other academic and administrative units.ESSENTIAL DUTIES AND RESPONSIBILITIES

Leads and directs the marketing and communications staff and coordinates at the strategic and management levels with all SUNY Downstate departments;

Develops and executes a comprehensive, long- term and proactive SUNY Downstate-wide communications, marketing, and branding strategy consistent with the strategic goals, plans, and aspirations of SUNY Downstate;

Utilizes a research-based approach and prioritizes data analysis for decision-making to identify key messages and audiences, works consistently to tell SUNY Downstate's stories by weaving them together to create a consistent, unified message in support of the SUNY Downstate brand and articulates SUNY Downstate's image and brand in the delivery of the SUNY Downstate message;

Serves as the SUNY Downstate brand manager, with the responsibility of positioning SUNY Downstate in the market, determining target audiences and maintaining the desired reputation.(DUTIES AND RESPONSIBILITIES ARE NOT LIMITED TO THE ABOVE POSITION DESCRIPTION)QUALIFICATIONS:MINIMUM ACCEPTABLE QUALIFICATIONSEducation: A bachelor's degree in business communications or equivalent is required. An MBA or a MA in Communications or Public Relations is preferred. Experience: A record of success in progressively responsible positions in communications and marketing, public relations, advertising, news and information video production is required. Preferably, this will be demonstrated by at least ten years of related experience, five of which are at the management level.Skills: Demonstrated success in achieving company goals/metrics, leading and building relationships with cross-functional teams, marketing and communications campaigns; experience in, leading a team that exhibits core values of customer service, user-experience, and metrics. Management experience in staff development, budgeting, research, and customer service is required. Exceptional skills in communications, marketing, and interpersonal relations are required. Experience in, digital marketing and technology. The ability to develop and implement strategic communications and research-based marketing plans is required. Expertise in making presentations, public speaking, and negotiating with all key constituents is required.Closing Date: Open Until FilledSTATE UNIVERSITY OF NEW YORK IS AN EQUAL OPPORTUNITY / AFFIRMATIVE ACTION EMPLOYER

SUNY Downstate's College of Medicine, Health Related Professions, Nursing and its School of Graduate Studies offer students a broad professional education that will prepare them for practice or careers in any location and community. This education provides exceptional opportunities for those students with a commitment to promoting health in urban communities and addressing the complex challenges o...f investigating and preventing diseases that confront clinicians, educators, and researchers in such an environment. This special aspect of Downstate's unique mission is reflected in the students it attracts and selects, the vast majority of whom are drawn from the New York City Metropolitan area. Many of these students are members of minority and cultural groups underrepresented in the health professions, and/or come from families of first-generation immigrants or from economically disadvantaged backgrounds.

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