INTEGRATIONS

ADVANCED RECIPES

Webhooks and Zapier

You can connect Vocus.io activity to any external application through webhooks. When combined with services like Zapier, users can design an endless range of workflows - such as post a message on a Slack channel, get a notification on your phone, or tag a lead in a CRM.

What's a webhook?

A webhook (also known as a web callback) is a way for an app to provide other applications with real-time information. The caller (in this case Vocus.io) makes an HTTP call to the callee (such as Zapier/IFTTT or any other service).

The above triggers hold true for any email, including those from a mail merge campaign or an automated followup sequence. Each of those triggers will include the email subject line, the recipient email address, among other details.