Travellers 'want more from holiday'

Tue 29th Jun 2010

Expatriates looking to go on holiday this summer are more likely to want better value for their money and more authentic experiences on their travels, according to an industry expert.

Alexander Lyons, PR executive for responsibletravel.com, said: "In the wake of a global economic crisis, travellers are seeking more from their holidays, more authentic, richer, deeper experiences, and they're getting those from more responsible holidays."

He recommended that travellers seeking to find the 'true' spirit of their chosen destination could purchase local produce, hire local guides and respect the local culture and its traditions.

Mr Lyons' comments coincide with 'Make holidays greener' week, which kicked off on June 26th and runs through to July 3rd.

To mark the week, The Travel Foundation published research which showed that one in five holidaymakers admit to switching off completely when they are on a beach break and rarely consider the environment.

Mr Lyons noted that an interested and curious attitude will go a long way to ensuring expats and other holidaymakers limit their environmental impact on their trips abroad.