A first-year
college student found himself repeatedly impressed by the wit and wisdom of the
philosophy majors he met. One day he
plucked up the nerve to ask one of them: "So how come all you
philosophy majors are so smart?"

"Really?"
said the freshman, "that's all it takes? So if I study logic, I'll
become super smart?"

"Sure. Of
course, it's too late to sign up for a class now. But I'll tell you what, you
can use my old logic textbook and study it yourself. Here, I've got it with me.
I'll let you have it for $20."

"Wow,
thanks!"

The deal was
transacted and the first year excitedly went off with the textbook to ramp up
his IQ. Later that day he ran into the philosophy major again.

"Hey,"
he shouted. "That logic book you sold me for $20—I came across it in the
bookstore for $10. All that rubbish about logic making me smart. I see through
it now. You were just ripping me off!"

"See,"
said the other, "it's already starting to work."

The benefits of
studying logic might not kick in quite that quickly. But there really are good
reasons to take a logic class or to study it yourself from a book or by using
an online resource, even if you're not a philosophy major.

01

of 06

Symbolic Logic Is Fun

Studying basic
symbolic logic is rather like learning a new language, but one with a small
vocabulary and just a few rules of grammar. You learn to do all sorts of things
with these new symbols: you use them to analyze the logic of ordinary
sentences, to test arguments for validity, and to
construct proofs for complex arguments whose validity isn't obvious. The
exercises that help you become adept at these things are like puzzles, so if
you like Futoshiki or sudoku you'll probably love logic.

02

of 06

Knowing Whether an Argument Is Valid or Invalid Is a
Valuable Skill

Logic is
essentially the study of reasoning or argumentation. We all use reason all the
time to draw inferences that are useful to us. If our car won't start, we
reason that the battery may be dead. So we test the battery. If the battery
isn't dead, then we deduce the problem must lie elsewhere, perhaps with the
starter motor. So we check the starter motor. And so on. In this example the
reasoning is simple, but sometimes chains of reasoning can become quite
complicated. Training ourselves to construct good arguments and to spot bad
ones is a skill that is useful in just about every field as well as in everyday
life. It helps steer us toward truth and away from falsehood.

03

of 06

Good Logic Is an Effective Tool of Persuasion

The art of
persuasion is called rhetoric. Rhetoric, like logic, used to be
an essential part of the liberal arts curriculum. Sadly, neither is usually
required any longer, and rhetoric has given way to Composition 101. Rhetoric
can encompass just about any means of persuasion short of bribery, blackmail,
or physical violence. It includes, for instance, appeals to emotion,
provocative images, or clever wordplay. There's no doubt that these can be
persuasive; but so can good cogent reasoning. We're not saying that good
arguments will always win the day over clever rhetoric: human beings are not
Vulcans like Mr. Spock. But in the long run, good arguments will usually come out
on top.

04

of 06

Studying Logic Helps You to Spot Fallacies

Fallacious
thinking abounds in our culture. Politicians, pundits, advertisers, and
corporate spokespersons attack straw men, appeal to majority opinion, pursue
red herrings, or reject a view because of something they dislike about the
person who holds it. Familiarity with common fallacies of this sort helps make
one a more critical reader, listener, and thinker.

05

of 06

Logic Is a Foundational Discipline

Logic is
foundational to any field that makes use of arguments. It has especially close
connections to mathematics, computer science, and philosophy. Both Aristotelian
logic and modern symbolic logic are impressive bodies of knowledge that
constitute major intellectual achievements.

06

of 06

Clear Thinking Makes One a Better Citizen

Dubious
techniques of persuasion, such as "criticizing" a candidate's views
by showing an unflattering image of them, are used especially in election
campaigns. They are no doubt sometimes effective, but that is no reason for
preferring them to good clear argumentation. On the contrary, it's why we need
logical thinking more than ever

April is the official month for:

From thebalancecareers.com

The following
events, industries, causes and emotions (yes, emotions) are observed all month
long in April unless otherwise indicated. Even cannabis (fast becoming
legalized), Florida tomatoes, celery, and soft pretzels are honored,
beginning April 1 through April 30—every year.

African-American
Women's Fitness Month

Alcohol
Awareness Month

Amateur
Radio Month

American
Cancer Society Month

Asian/Pacific
American Heritage Month

Black
Women's History Month

Bowel
Cancer Awareness Month

Celebrate
Diversity Month

Community
Service Month

Confederate
History Month

Distracted
Driving Awareness Month

Financial
Literacy Month

Fresh
Florida Tomato Month

Irritable
Bowel Syndrome Awareness Month

Jewish-American
Heritage Month

Keep
America Beautiful Month

Lawn and
Garden Month

Mathematics
Awareness Month

Month of
the Military Child

National
Autism Awareness Month

National
Better Hearing and Speech Month

National
Canine Fitness Month

National
Cannabis Awareness Month

National
Car Care Awareness Month

National
Child Abuse Awareness Month

National
Couple Appreciation Month

National
Deaf History Month (March 13 to April 15)

National
Decorating Month

National
Donate Life Awareness Month

National
Fair Housing Month

National
Food Month

National
Fresh Celery Month

National
Garden Month

National
Humor Month

National
Internship Awareness Month

National
Inventor's Month

National
Jazz Appreciation Month

National
Landscape Architecture Month

National
Medical Laboratory Professionals Week (last full week in April)

National
Mental Health Month

National
Month of Hope

National
Multiple Birth Awareness Month

National
Occupational Therapy Month

National
Older Americans Month

National
Parkinson's Awareness Month

National
Pecan Month

National
Poetry Month

National
Safe Digging Month

National
Siblings Day (April 10)

National
Soft Pretzel Month

National
Soy Foods Month

National
STDs Education and Awareness Month

National
Straw Hat Month

National
Volunteer Month

National
Welding Month

Occupational
Therapy Month

Pets are
Wonderful Month

Prevention
of Cruelty to Animals Month

Records
and Information Management Month

Scottish-American
Heritage Month

Sexual
Assault Awareness Month

Stress
Awareness Month

Thai
Heritage Month

Women's
Health Care Month

International and One-Day Observances

Because you may
be in the business of working with internationals, we can not forget the
participation of other countries. Here are a few international honorees, as
well as some causes that are observed globally:

April is
International Guitar Month, recognized in several countries.

Ontario,
Canada recognizes April as Sikh Heritage Month.

April is
National Pet Month in the United Kingdom, although the U.S. waits until
May to honor its non-human family members.

Thursday, April 4, 2019

Customer
churn, also called customer attrition, is the number of paying
customers who fail to become repeat customers. In this context, churn is a
quantifiable rate of change that occurs over a specified
amount of time.

Organizations
strive to measure, understand and minimize customer churn because the cost of
acquiring new customers is significantly higher than the cost of customer
retention. Churn
can be voluntary or involuntary.

When customer churn is voluntary, it is
the purchaser who makes the decision to stop buying the product or service.
This may be because the customer no longer has a need for it or has decided
to purchase the product or service from another vendor. Voluntarily churn is
often caused by the customer's perception that the vendor's products to do
not align with the customer's needs and/or values.

Customer churn can also be involuntary.
In this case, it is the seller who decides not to continue a business
relationship with the customer. Typically, this type of customer churn occurs
because the customer has not met previous financial or logistical
responsibilities.

If sales representatives and marketers
can understand why customers churn, they can provide other stakeholders
within the company with insight into how the organization's products and
services can be improved.

Calculating churn rate

Customer churn
rate measures the number of existing customers who fail to come back during a
designated time period, as well as new customers who have been added during
the designated time period but fail to make a repeat purchase.

Number of customers at beginning of
month

100

Number of customers who did not return
during the month

5

New customers gained during the month

50

New customers who did not return during
the month

10

Total churns for month

5 + 10 = 15

Monthly churn rate

15 / 1000 = 0.015 or 1.5%

+++++++++++++++++++++++++++++++++++++++++++++++++

April is the official month for:

From thebalancecareers.com

The following
events, industries, causes and emotions (yes, emotions) are observed all month
long in April unless otherwise indicated. Even cannabis (fast becoming
legalized), Florida tomatoes, celery, and soft pretzels are honored,
beginning April 1 through April 30—every year.

African-American
Women's Fitness Month

Alcohol
Awareness Month

Amateur
Radio Month

American
Cancer Society Month

Asian/Pacific
American Heritage Month

Black
Women's History Month

Bowel
Cancer Awareness Month

Celebrate
Diversity Month

Community
Service Month

Confederate
History Month

Distracted
Driving Awareness Month

Financial
Literacy Month

Fresh
Florida Tomato Month

Irritable
Bowel Syndrome Awareness Month

Jewish-American
Heritage Month

Keep
America Beautiful Month

Lawn and
Garden Month

Mathematics
Awareness Month

Month of
the Military Child

National
Autism Awareness Month

National
Better Hearing and Speech Month

National
Canine Fitness Month

National
Cannabis Awareness Month

National
Car Care Awareness Month

National
Child Abuse Awareness Month

National
Couple Appreciation Month

National
Deaf History Month (March 13 to April 15)

National
Decorating Month

National
Donate Life Awareness Month

National
Fair Housing Month

National
Food Month

National
Fresh Celery Month

National
Garden Month

National
Humor Month

National
Internship Awareness Month

National
Inventor's Month

National
Jazz Appreciation Month

National
Landscape Architecture Month

National
Medical Laboratory Professionals Week (last full week in April)

National
Mental Health Month

National
Month of Hope

National
Multiple Birth Awareness Month

National
Occupational Therapy Month

National
Older Americans Month

National
Parkinson's Awareness Month

National
Pecan Month

National
Poetry Month

National
Safe Digging Month

National
Siblings Day (April 10)

National
Soft Pretzel Month

National
Soy Foods Month

National
STDs Education and Awareness Month

National
Straw Hat Month

National
Volunteer Month

National
Welding Month

Occupational
Therapy Month

Pets are
Wonderful Month

Prevention
of Cruelty to Animals Month

Records
and Information Management Month

Scottish-American
Heritage Month

Sexual
Assault Awareness Month

Stress
Awareness Month

Thai
Heritage Month

Women's
Health Care Month

International and One-Day Observances

Because you may
be in the business of working with internationals, we can not forget the
participation of other countries. Here are a few international honorees, as
well as some causes that are observed globally:

April is
International Guitar Month, recognized in several countries.

Ontario,
Canada recognizes April as Sikh Heritage Month.

April is
National Pet Month in the United Kingdom, although the U.S. waits until
May to honor its non-human family members.

·High - Vulnerabilities
will be labeled High severity if they have a CVSS base score of 7.0 - 10.0

·Medium - Vulnerabilities
will be labeled Medium severity if they have a CVSS base score of 4.0 - 6.9

·Low - Vulnerabilities
will be labeled Low severity if they have a CVSS base score of 0.0 - 3.9

Entries may
include additional information provided by organizations and efforts sponsored
by US-CERT. This information may include identifying information, values,
definitions, and related links. Patch information is provided when available.
Please note that some of the information in the bulletins is compiled from
external, open source reports and is not a direct result of US-CERT analysis.The NCCIC
Weekly Vulnerability Summary Bulletin is created using information from the
National Institute of Standards and Technology (NIST) National
Vulnerability Database (NVD). In some cases, the vulnerabilities in
the bulletin may not yet have assigned CVSS scores. Please visit NVD for
updated vulnerability entries, which include CVSS scores once they are
available.

+++++++++++++++++++++++++++++++++++++++++++++++++

April is the official month for:

From thebalancecareers.com

The following
events, industries, causes and emotions (yes, emotions) are observed all month
long in April unless otherwise indicated. Even cannabis (fast becoming
legalized), Florida tomatoes, celery, and soft pretzels are honored,
beginning April 1 through April 30—every year.

African-American
Women's Fitness Month

Alcohol
Awareness Month

Amateur
Radio Month

American
Cancer Society Month

Asian/Pacific
American Heritage Month

Black
Women's History Month

Bowel
Cancer Awareness Month

Celebrate
Diversity Month

Community
Service Month

Confederate
History Month

Distracted
Driving Awareness Month

Financial
Literacy Month

Fresh
Florida Tomato Month

Irritable
Bowel Syndrome Awareness Month

Jewish-American
Heritage Month

Keep
America Beautiful Month

Lawn and
Garden Month

Mathematics
Awareness Month

Month of
the Military Child

National
Autism Awareness Month

National
Better Hearing and Speech Month

National
Canine Fitness Month

National
Cannabis Awareness Month

National
Car Care Awareness Month

National
Child Abuse Awareness Month

National
Couple Appreciation Month

National
Deaf History Month (March 13 to April 15)

National
Decorating Month

National
Donate Life Awareness Month

National
Fair Housing Month

National
Food Month

National
Fresh Celery Month

National
Garden Month

National
Humor Month

National
Internship Awareness Month

National
Inventor's Month

National
Jazz Appreciation Month

National
Landscape Architecture Month

National
Medical Laboratory Professionals Week (last full week in April)

National
Mental Health Month

National
Month of Hope

National
Multiple Birth Awareness Month

National
Occupational Therapy Month

National
Older Americans Month

National
Parkinson's Awareness Month

National
Pecan Month

National
Poetry Month

National
Safe Digging Month

National
Siblings Day (April 10)

National
Soft Pretzel Month

National
Soy Foods Month

National
STDs Education and Awareness Month

National
Straw Hat Month

National
Volunteer Month

National
Welding Month

Occupational
Therapy Month

Pets are
Wonderful Month

Prevention
of Cruelty to Animals Month

Records
and Information Management Month

Scottish-American
Heritage Month

Sexual
Assault Awareness Month

Stress
Awareness Month

Thai
Heritage Month

Women's
Health Care Month

International and One-Day Observances

Because you may
be in the business of working with internationals, we can not forget the
participation of other countries. Here are a few international honorees, as
well as some causes that are observed globally:

April is
International Guitar Month, recognized in several countries.

Ontario,
Canada recognizes April as Sikh Heritage Month.

April is
National Pet Month in the United Kingdom, although the U.S. waits until
May to honor its non-human family members.

==============================================================In addition to this blog, Netiquette IQ
has a website with great
assets which are being added to on a regular basis. I have authored the
premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to
Improve,
Enhance and Add Power to Your Email". My new book, “You’re Hired! Super
Charge
Your Email Skills in 60 Minutes. . . And Get That Job!” has just been
published and will be followed by a trilogy of books on Netiquette for
young people. You can view my
profile, reviews of the book and content excerpts at:

Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.

In addition to this blog, I maintain a radio show on BlogtalkRadioand an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and Yahoo. I am also a
member of the International Business Etiquette and Protocol Group and
Minding Manners among others. I regularly consult for the Gerson Lehrman
Group, a worldwide network of subject matter experts. My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ andPSG of Mercer County, NJ.

Additionally, I am the president of Tabula Rosa Systems,
a “best of breed” reseller of products for communications, email,
network management software, security products and professional
services. Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.++++++++++++++++++++++++++++++++++++++++++++++++++++++

The Environmental Corner - Dedicated to the restoration of our Mother Earth

Cities,
states, and countries all across the planet are ramping up their efforts in historic
ways to reduce their carbon footprint and reduce greenhouse gas emissions.But
Trump? He’s trying to reverse all of that hard work in order to appease to Big
Oil & Gas as well as climate change deniers:Part of
Trump’s rollback includes axing fuel efficiency and vehicle standards put into
place under Obama.The price
tag for drivers without these efficiency standards? As high as $236 BILLION over the next
15 years.And that
doesn’t even take into account the fact that Trump completely TRASHED President
Obama’s Clean Power Plan -- An item at the top of the fossil fuel industry’s
wish list.We need to reverse Trump’s “virtual surrender” on climate
change: Demand he REVERSE his dangerous regulatory rollbacks