For good measure, the troll article quoted Netflix CEO Reed Hastings as saying, "A woman's place is in the home, in the kitchen," showcasing the website's remarkable dedication to laziness even when it comes to imaginary sexism. As anyone who's visited the Internet might predict, the response was swift and profane.

@reedhastings you misogynistic asshole i cant fucking believe you would even do that

Despite this (and the show's repeated assurances to fans that "we'dneverleaveyou,girl"), the viral hoax showed few signs of slowing down Monday night. By Tuesday morning the Empire News article had more than 600,000 shares.