Why "mobile first" isn't enough - Developing a better user experience

"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous
…

"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.

There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.

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“The study by e-commerce agency Screen Pages lookedat more than 1.5m visitors to 30 non-optimisedwebsites, and found that conversion rates were anaverage of 41% lower on mobile.” http://econsultancy.com/us/blog/8096-mobile-accounts-for-10-of-e- commerce-visits-but-converts-at-half-the-rate

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Cater to actual user context. Where are they? Home, work, in your store?Are they relaxed or in a hurry? How long are they spending on each page? What types of content are they viewing? Note: these have nothing to do with device.