The Basics and Benefits of Business Blogging

In the age of fast-paced social media, immediacy, and general lapse of time, business blogs have been set aside and considered a diminishing marketing tactic. It’s been traded for the instant gratification of the tweet, the Facebook post, or the latest Instagram photo, which is all good enough for your digital marketing, right? Not so fast.

Social media marketing is legitimately beneficial to have for any business, don’t get us wrong. However, blogging still proves to have its very own valuable business benefits to many brands.

For those marketers who want to see huge leaps in their potential reach and authority on the web, listen up! Keeping up with a business blog could do wonders for your online marketing than you realize, and here’s why.

First, what is Business Blogging?

Business blogging is using blogging to help your business get more online visibility.

What exactly is blogging? Well it’s the act of creating new, short-term, relevant content. Blog posts are individual blurbs about a certain topic that are posted on your website. A “blog” is essentially that page that houses those collections of blog posts.

For example, right now you’re reading a blog post. If you click out “blog” at the top right-hand corner of the page (or click “current articles” above the title of this post) you’ll see our blog, where you can scroll down our past posts to see what we’ve written in the last couple of weeks.

It’s important to note that your blog posts should talk about topics related to your business and industry. You won’t find just any topic on our blog site, but topics related to digital media marketing and inbound marketing are usually the case for us since we are a digital and inbound marketing agency.

In addition, don't forget to include relevant keywords that a visitor could possibly type into a search engine in your title, meta descriptions, and meta tags to help readers find your articles. For a quick reference, take a look at Hubspot's helpful explanation of these blog terms.

What are the Benefits of Blogs?

Blogs drive traffic to your website

Who in the world doesn’t want more website visitors!? Out of the handful of ways to drive more traffic to your website, this is probably the best, least expensive, (legal) way to do it. Every time you publish a blog post, it’s one more opportunity for someone to read and share the link on social media, introducing your content to a new audience. Additionally, let’s say a user searches for “video marketing tips.” Since we’ve written many blog posts about video marketing, if you look on the search engine results page, you should see a post by us! The more topics you write about and that are related to your business, the more likely visitors are able to find your post (along with your website).

Blogs improve your search engine rankings

Google absolutely LOVES new content. As long as it’s fresh, relatable, quality content, they’re all for it and they’ll rank it high in search results pages. Plus, every time you publish a blog post, a new page is made and added on your website. And the more indexed web pages your site has, the more authoritative it becomes, the higher your site will be placed on a search engine results page.

Blogs help convert that traffic into leads

Finally, blogs provide new, fresh content to educate and entertain your visitors and customers, which can present long-term benefits for you and your customers. The point of blogs isn’t to write something about your products or services and how great your business is. It’s still going back to providing useful information that reaches out to your customers and those who are already seeking your business products and services. You may not see the fruits of your labor immediately, but trust us when we say the most valuable content attracts the most valuable customers.

In short, think of blogging as the respiratory system of all your online content. It keeps your website living, breathing, and relevant for search engines and visitors to easily find you and it also provides you with original content to share on your social media channels. It’s a win-win-win, and it’s so cost effective to boot. So get blogging and let us know what results you get!