To all participants of the DAAC’s AdChoices program: If your organization is using generic iconography to communicate important messages about IBA, such as a standard round “i”, please swap it out with the AdChoices icon instead. As a DAAC participant, you have a license to use the icon. Change its color to your liking and […]

The new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how to stay in […]

Does ad targeting depend on your campaign’s objective? You may have seen my recent post on KPIs depending on your campaign’s objective. Can we make the same case for ad targeting as we made for KPIs? Campaign objectives As I wrote in my previous blog post, campaign objectives, in the digital world come in three […]

Context is not just screens. “Context” includes much more than screens. What most people call screens, I call platforms. They are one of 3 dimensions of my model that are relevant to “context”: platforms, environments and targeting.

If you’ve ever bothered to ask your sales rep, or if you’ve attended any of my digital marketing training in the past 5 years, you are aware that similarly-named behavioral data definitions vary wildly

Any and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that could enable you to perform better at the same or lesser cost.

Last week we covered establishing a 52-week retargeting display advertising campaign. Going after easy sales also includes a base campaign where you will target people online (cookies through browsers on connected devices) who have demonstrated a clear intent to buy what you have to sell.