What Datalex and Delta Air Lines learned in reshaping the carrier’s retail strategy

News from Travel Technology Update: Retailing is not easy, especially in an industry that has no tradition of true product differentiation.

News from Travel Technology Update: Retailing is not easy, especially in an industry that has no tradition of true product differentiation.
But according to Gianni Cataldo, general manager and vice president for the Americas at Datalex, at least one airline is close to getting it right.
Datalex has been working with Delta Air Lines on its online merchandising platform, and Cataldo provided some pointers gleaned from the experience at the OpenTravel Alliance Advisory Forum in ...