For video journalists, the art of shooting great looking video is often the number one priority. Sometimes the traditional elements of journalism can be sidelined.

For me, when producing a story for a TV client, writing a good script should be one of the most important aspects of doing a standout job. It's often going to be the first tangible thing the client sees of your story. Assuming there is some sort of script editing process, they'll see your words before they see your pictures.

The most critical part of news writing is the lead - the top line! In the document below, Judith Smelser of NPR affiliate WMFE gives a great overview of lead writing.

For veteran reporters who have come from a background of focusing on writing and producing, learning the skills associated with shooting and editing is key. But for younger reporters who have cut their teeth with video cameras, the subtleties of journalism - whether it be writing, law or ethics - can easily be overlooked.

Learn how to write a strong script and you'll be a better all-round reporter.