More Value-Added Workshops

Posted by Paula Paine on May 20, 2011 in Community, Events, Indiana, "Kansas City", "Leadership Matters", marketing, "School of Business", Wisconsin, workshopsOU-Indiana recently initiated a series of workshops designed to offer expert knowledge and resources to the corporate community, as well as among current students and alumni. The latest workshop was entitled “Globalization” and was presented on April 8 by OU™ faculty member Dr. Charles Malka and vocational psychologist Robert Tiell. The five-hour session was offered free of charge and explored the global environment’s impact on both businesses and employees. “Globalization has been with us for about 100 years,” says Malka. “It involved countries early on, then global corporations joined the action. And now it involves individuals – you and me! Countries are still there and so workshare companies, but we as individuals, assisted by technology, must now be more responsible for our careers and development – with personal learning and growth at the center of our action.” OU-Wisconsin will be the signature sponsor for the upcoming 2011 Business Alliance Breakfast Club series. The Alliance (former Chamber) is made up of more than 800 prominent businesses in the greater Waukesha County Region. This series will focus on professional development tactics. OU-Kansas City hosted the latest Leadership Matters workshop entitled “Marketing: The Power Discipline,” on April 6. Attendees were given a comprehensive definition of marketing and identified the key elements of their own marketing programs. Other topics included the power of self-concept, marketing contribution analysis, segmentation, product selection and distribution, competitive positioning, differentiation, advertising, public relations, and internet marketing. The next workshop is scheduled for June 1 on the topic of Building a Highpowered Sales Organization. To register, visit www.ottawa.edu/leadershipmatters. OU-Wisconsin will be the signature sponsor for the upcoming 2011 Business Alliance Breakfast Club series. The Alliance (former Chamber) is made up of more than 800 prominent businesses in the greater Waukesha County Region. This series will focus on professional development tactics.