Zoo York Skateboards was launched in 1993 by skateboarders and long-time friends Eli Gessner, Rodney Smith, and Adam Schatz. Zoo York is the first true East Coast skateboarding company that was inspired by New York City's dark and gritty culture, and their line of products definitely reflect that. Zoo York offers a wide variety of products, which include skateboard decks, wheels, t-shirts, and various other soft goods.