Brands Turn to Digital to Reach Consumers

Technology Lets Ads Get Personal
“Companies are constantly looking for new ways to reach consumers and some are turning to new technology to make their brands stand out from the rest”. Source: bbc.co.uk

Advertising Agencies Banking On Digital Media
“Digital media is catching on as one of the best and most cost-effective communications tools, which some advertising agencies are banking on to spread the message about their clients’ products.” Source: nationmultimedia.com

Marketing To Kids Where They Live
“As companies try to build or keep relevancy among young people, they’re increasingly tailoring marketing campaigns specifically to social networks. These go far beyond placing banner ads on site, and involve interaction with users.” Source: businessweek.com