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Monday, February 3, 2014

This past January, Mobile Monday Boston kicked off the New
Year in style with its first event of the year co-hosted with Women in Wireless
at District Hal in the Innovation District. The night centered on the expanding
role of mobile marketing and advertising with a range of sponsored companies promoting
their expertise on the subject, as well as, a panel of marketing professionals
from across different industries, discussing how their companies use mobile
marketing to their advantage.

Attendees of Mobile Monday!
Photo: Kevin Wyant

By the end of the successful night, attendees walked away
with a better knowledge of the

different options of mobile marketing, (including
banner ads, in application advertising, rich media and video ad units, gaming
strategies, to name a few), answers to
all the questions asked during the panel discussions, and of course, lots of great networking.

In case you missed January’s event, (we’ll let it slide this
time but don’t let it happen again!), or if you forgot which companies were
represented that night, here is a list of the companies and panel speakers that
were in attendance.(more photos can be found on our Mobile Monday Boston Facebook page)

Co-Host

Women In Wireless
– With over 7,000 members and over 8 chapters across the world, Women In
Wireless is a leading non-profit organization that empowers and develops female
leaders in mobile and digital media. There are a number of committees within
Women in Wireless to join, including Business Development, Career Development,
Marketing and more that you can join to expand you knowledge and networking.

Sponsors

WinterWyman– A
leading recruitment firm headquartered in the Northeast for more than 40 years,
WinterWyman has helped thousands of companies, from Fortune 500 companies to
start-ups – identify, attract and recruit talented professionals.

Mobiquity - With locations around the world, Mobiquity is an
innovative firm that simplifies mobile for hundreds of companies. They push the
envelope of innovation to deliver the right solution to address business
challenges or surface business opportunities by designing, building, deploying
and managing mobile solutions that work for your business.

nanigans
– Performance marketing platform that measures, predicts and optimizes ad spend
for lifetime value across social and mobile by harnessing the power of
predictive lifetime value to inform more intelligent and efficient media
buying.

Fiksu – Mobile app marketing company that works with companies
in providing top marketing for their apps by strategizing and planning complete
campaigns, including identifying media sources that can deliver the best
return, campaign execution throughout the app marketing lifecycle with
extensive feedback and reports and analyze opportunities on new marketing to
help capitalize on immediate market opportunities.

millennial media - As
the leading independent audience platform in digital advertising, millennial
media has focused on delivering innovation and thought leadership in mobile
advertising since 2006 by emphasizing on building a mobile foundation, the
deliver best-in-class solutions for each business they represent.

Localytics– Leading the way in
marketing and analytic platforms for mobile and web apps, Localytics collaborates
with some of the most well-known brands, (Microsoft, The New York Times, eBay, etc.),
and helping create an excellent experience for their customers, in return
maximizing profitability, engagement, lifetime value and loyalty. Localytics
provides analytics and marketing for more than 1 billion devices across more than
20,000 apps.

Celtra – With locations across the
country and the world, Celtra provides a web based self-service platform for
publishers, ad networks and media agencies for the creation of ad trafficking,
tracking and optimization of media for mobile display advertising ads. Celtra’s
‘AdCreator’ allows marketing and advertising companies to create, distribute and measure rich
media ads across all major OS platforms and numerous mobile devices.