Fujifilm has just released a firmware update for its retro-looking X10 enthusiast point-and-shoot camera. The update to version 1.03 brings a host of fixes and improvements to the excellent X10 including compatibility with Mac OS X Lion, better face detection and the ability to customize the “RAW” button’s function. The update also promises to reduce the ‘white orb’ blooming effect that many users have complained about, though it doesn’t eliminate it.continue reading

Panasonic has just announced four new Lumix point-and-shoot cameras, which, combined with a bunch of lower-specced compacts announced at CES, it has now completely blanketed the market.

The new flagship point-and-shoot camera is the Lumix DMC-ZS20, with a 20x (24-480mm) zoom and at just 1.11-inches (28.2cm) thick, Panasonic is calling it the world’s slimmest 20x zoom camera. The camera has a 14.1-megapixel sensor and is capable of shooting 1080/60p video. You will also be able to take advantage of its geotagging abilities with the included GPS.continue reading

Canon will not enter the mirrorless interchangeable lens camera space, instead the camera maker has announced a new large sensor bridge camera in its PowerShot G series. The PowerShot G1 X will become the flagship model in the series ahead of the G12. What’s special about the G1 X is the new 1.5-inch 14.3 megapixel CMOS sensor which is slightly larger than a Micro Four Thirds sensor. The new sensor measures 18.7 x 14 mm compared to a Micro Four Thirds sensor which is 17.3 x 13mm. In fact the G1 X’s sensor is 6.3 times larger than the sensor inside the PowerShot G12.

We would imagine that such a large sensor will allow the G1 X some pretty respectable low-light performance, while the camera can shoot up to ISO 12,800. The lens offers an 4x optical zoom from 28-112m with aperture ranging from f/2.8 to f/16. Combined with the large sensor it should offer some pretty nice shallow depth of field. The G1 X has EOS-like features, like 14bit RAW shooting and is compatible with various accessories including Speedlite hot-shoe flash units. The camera comes with a 3-inch 922,000 dot articulating LCD screen and it’s capable of 1080p HD video shooting.continue reading

A dark and cinematic commercial has aired in Fujifilm’s home country for their latest high-end point-and-shoot digital camera. The Fujifilm X10 makes a journey through the streets, and behind the alleys, of Hong Kong, as a girl shoots an off the beaten path day in the metropolis.

Our take on the advertisement, which you’ll find after the break: it’s as unique as the camera itself. If you do feel inspired by it, you might want to check out the work of Nobuyoshi Araki and Daido Moriyama for some more interesting visuals.continue reading

We won’t hide the fact that the “Fuji Guys” are our favorite internet duo. Billy and Greg are two people who obviously love their job, and who wouldn’t when that would entail getting your hands on the latest Fujifilm shooters and demonstrating them for the world to see. After their last 16 minute video demonstration of the new Fujifilm X10 high-end point-and-shoot camera, the Canadian pair returns with a painstakingly detailed unboxing video of the X10.

If you enjoy lusting over every piece of kit that comes with the X10 and of course the camera itself, you’ll find the video right after the break. As a reminder, the X10 is not a simple run-of-the-mill compact camera. It offers tons of controls, a manual 4x optical zoom f2.0-2.8 Fujinon lens, optical viewfinder, image stabilization, built-in ND filter, magnesium alloy body and a sexy retro design. The X10 is already up for sale for $599.

The X10, Fujifilm’s new high-end point-and-shoot camera, was announced in September with a possible October or November release date and unknown pricing. Well, we now have some more concrete information for you. The X10 will be priced at $600 in the US, with an early November release date — both B&H and Adorama agree on the date and pricing. The price is quite steep if you consider that the Canon S95 and the Panasonic LX5 now retail for around $350-380. Nevertheless the X10 is quite unique as it features an optical viewfinder, 7 blade aperture system, a host of manual controls and shares the X100‘s retro looks and build quality (real world review of the X100 here).

The UK release date is more specific, with Amazon UK listing the X10 to ship on November 11th for £500.

The “Fuji Guys”, a.k.a. Billy and Greg from Fujifilm Canada, have posted a video demonstrating the new FinePix X10. There is a lot of marketing hype in the video, but you get to spend 16 minutes learning about every aspect of the new high-end point-and-shoot camera.

Fujifilm has just announced the FinePix X10 (previously rumored as the X50), a new retro looking point-and-shoot camera, which can confidently claim to be the younger brother to the X100. The X10 goes directly in the category of high performing compact zoom cameras, together with the Olympus XZ-1, Panasonic LX5, Nikon P7100 and Canon S95. The X10 will feature the largest sensor size for a point-and-shoot, 2/3-inch 12-megapixel EXR-CMOS sensor offering sensitivity up to ISO 12,800 — the other P&S’ above have sensor sizes of around 1/1.8-inch. Fuji has paired this with a 28-122mm (4x zoom) f/2-2.8 Fujinon lens featuring a newly developed optical stabilization mechanism.continue reading