China’s WeChat Fans can Chat on the go in Europe

StefanJul 31, 2017

Chinese tourists can now use the popular WeChat messaging app while soaking up the sights in Europe this summer thanks to Dutch telecoms provider KPN.

KPN said Thursday it has teamed up with Chinese technology giant Tencent as well as internet video operator Sunway Culture Media “to launch the WeChat Go SIM card for Chinese tourists travelling to Europe.”

WeChat, known as Weixin in China, was launched in 2011 and is the world’s most popular messaging service.

Tencent said in May that the app had reached 938 million monthly active users for the quarter, a year-on-year growth of 23 percent.

“Besides voice and 4G data services, the WeChat Go SIM card proposition also offers additional features such as travel information, Chinese video content, top ups and social media” in any EU country, KPN said.

The SIM card has been available since the start of the month, and is on sale at Chinese airports as well as other popular travel hubs across Europe.

The recommended sale price in Europe is either 12 euros for a 1GB card that is valid for 15 days, or 33.50 euros for a 4GB card valid 28 days.

“This is for the convenience of the Chinese customers, who can buy it and then put it in their cellphones and use WeChat Go without having to worry about which operator they have to connect to,” KPN spokesman Stefan Simons told AFP.

While the system would have worked before, the end to roaming charges across the European Union in June may make the SIM card even more attractive to the millions of Chinese tourists who flock to Europe every year.

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.