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Full rebrand and visual identity for Oregon guitar brand Breedlove Guitars embodying their brand truth "Distinctively Crafted Sound". The rebrand included a 120 page catalog showcased Breedlove's extensive product offering (the guitars section alone includes 11 different series, 6 body shapes and 57 unique instruments). We implemented a design strategy that allowed consumers to quickly understand the full product offering and make an informed decision on what instrument was right for them.