In today’s media environment, there are so many options for brands to consider. Choosing can somewhat be overwhelming because it’s not just the tool of choice, it’s the ease of messaging, management and monitoring.

This month two local social media thought leaders will talk about social media tools, which to use, why and what’s important. Join us on this momentous day – 11/11/11 – for great information exchange by Michelle Ton and Keri Jaehnig while having a little 11/11 fun in the process.

About our speakersMichelle Ton is a graduate from The Ohio State University. She is the social media and lead nurturing manager for Teradata Corporation. In addition to her marketing role, she lends her free time to being the web development lead for upDayton’s Internship Committee, being a co-host of New Media Dayton’s weekly tweetchat (#NMDChat), and helping run her family’s local nail salon.

Her passion for good food and high fashion are prominent themes in her personal blog at michellenton.com. You can also follow her on Twitter @michellenton.

Keri Jaehnig works with small businesses, non-profits, and political candidates to leverage blogs and social media tools to connect with their target audiences. Keri’s forte is engaging followers and establishing relationships that drive revenues. A certified Facebook marketer and certified social media strategist, she has been featured by AOL Small Business. Her clients include international corporations, retailers, financial advisors, real estate developers, political committees, tourism destinations and others. My collaborators are worldwide.

She has a Business Administration degree with additional training in Non-profit Development. She’s spent 14 years of connecting people globally. Keri has served as an Executive Board member for her local American Red Cross chapter, and collaborated on several non-profit committees. At a time when a regional anchor employer discontinued 8,000 jobs in her small town of Wilmington, Ohio, she raised more than $30,000 in 6 weeks for the local family YMCA. As a candidate for her local Board of Education in 2005, she was the first in her county to use Email Marketing for political campaigning.

New Media Dayton held the 2nd #NMDchat with engagement focused on Google+ vs. Facebook. The outcome of this topic was G+ is still so new that not many have joined or spend much time test driving the FB competitor.

Highlights from #nmdchat plus links/resources for more info are below. For a complete list of all related tweets, click here.

Q1. Why did you want to start using Google+?

I wanted to get familiar with the newest social networking site. I was a little reluctant to learn a new one at first. @vosscaddy

All the cools kids were doing it, and I wanted to check out the hype @NowellVanHoesen

I like the idea for early adopters. These are the people that will utilize it for the real potential. @Joe19G27

Hangouts are cool. My primary use is content sharing. Most of my circles consist of who I follow on Twitter. @willmcg32

Networking and content sharing and ability to share content with different groups where appropriate. love the circle idea. @vosscaddy

I know it’s coming, but it would not upset me if games NEVER make it to G+. Love hangouts. @RickCartwright

Learning what the capabilities are and how they can make life/business better @NowellVanHoesen

Q3. Is your use of #Google+ different than #facebook?

Yes for me. FB is now my friends and family. G+ is my professional arena. @willmcg32

Yes, for me, FB is where I connect with “close” friends, Twitter is more “professional”, and G+ is starting to mix the two. @bellorz

Little bit I’ve used it some same, some different @Brad_Lovett

Q4. Do you think there are perceived “circle” trust issues? I’m thinking along the lines of “meet the fockers.” Am I in your circle? Are you in mine? Are they the same level of recognition?

I don’t have any concerns about “circle” trust issues. I don’t think I have optimized my use of circles. G+ Privacy: I tend to be very public & not uptight about it. I think google has done much better this time (vs. buzz launch) @RickCartwright

A leader in both the boardroom and the community, April Mescher is an operationally focused executive who has spearheaded many process-improvement and technology initiatives throughout her career. Mescher’s 18 years of industry experience paid off in 2008 when she successfully managed a travel team that moved 30,000 participants to 100 destinations worldwide for fortune 500 clients. She is the Vice President of Travel for Excellence In Motivation, a performance improvement company, as well as the Vice President of Sales and Alliances for ZipSetGo.com, an on-line travel community.

Not only has April managed large travel accounts, but she has been responsible for large call centers, purchasing division’s of EIM, and is now focusing her energy her passions Travel and Social Media. She is active in many industry councils and several advisory boards, as well as in her community, she sits on the Hospitality Management Advisory Council at Sinclair Community College, is a member of Leadership Dayton’s class of 2010, Generation Dayton, Business Leaders and Managers of Dayton, was voted one of the region’s Top 40 Executives under 40 for 2009, is a board member for A Kid Again and volunteers time with other local charities.

You can follow her around the globe on Twittter @GoApril or on Facebook at ZipSetGo

Lora Cassano Hammons is part of the third generation of the Cassano Pizza Family. She is passionate about Pizza and started working in the family business at age 12 making dough boxes. She is now in charge of Community Relations which includes community outreach programs and social media. She is the community manager for the Cassanos Pizza Facebook Fan Page which has MORE THAN 4500 fans…quite an accomplishment! She is definitely one to watch when it comes to understanding the flow and logistics of managing an online community!

Her personal slogan when coaching employees is “Remember; It is Pizza, not Rocket Science … Have Fun!”

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New Media Dayton participants believe we can do more for our businesses and our communities by sharing ideas and helping each other learn to better use online marketing, communications and social media tools and methods. Click here to see our 2016 Agenda Topics.
Our events are held on the second Friday of each month, from 12:00P to 1:00P. We meet at Event Connections, 4140 Linden Ave. Arrive … Read More...