In
October of 1975, a once-in-a-lifetime job opened up at
legendary 710 KMPC. One of the two staff announcer
positions on the station had just become available.

KMPC Building on Sunset Blvd.

1975 KMPC
Staff

Roberts first assignment
was a split-shift on the weekends, and filling in for the
superstar weekday staff.

Dick Whittinghill

Although,
on the surface, it seemed strange that this major market
morning man would accept such a position, his hunch
certainly paid off. On August 6, 1979 Robert W. took over
for another 30-year morning radio legend, Dick
Whittinghill.

Appropriately enough, He started his first show with station owner Gene Autrys signature song,
"Back In The Saddle Again"

It was there at KMPC that he
formed the GOOD MORGAN TEAM an ensemble group of
full service radio professionals, featuring music, news,
weather, traffic and sports.

During that same
period of time, Robert W. simultaneously co-hosted
KNBC-TV Channel 4s "Everywhere"
show A program that spoke with and to
EVERYONE EVERYWHERE.

His first stay at KMPC
provided several format changes including an
unlikely transition to talk radio in the early 80s.
A consummate professional, Robert W. met the
challenge proving to be one of the best
"talkers" in the biz, and had the best ratings
on the station.

Solid
Gold Dancers

His perfect pipes
and extensive musical knowledge made him the ideal
announcer on Paramounts "SOLID
GOLD"

Robert W. Morgan was the guest host for the enormously popular American Top 40, on September 29, 1979, and February 8, 1975. He was the only Casey Kasem substitute for both a three-hour and four-hour American Top 40 show.

He also hosted a number of nationally syndicated radio shows including; "Record Report",
and ABC/Watermarks "The Robert W. Morgan Special Of The Week" where he interviewed the hottest music personalities in the world.

If you were traveling coast to coast in the 70s & 80s you probably heard Robert W.s in-flight radio "Morgans Manor" show which ran on TWA for 5 years.