swissmiss is a design blog and studio run by Tina Roth Eisenberg, a 'swiss designer gone NYC'.

The Cost of Neutral

“Not adding value is the same as taking it away.”
– Seth Godin

This blog post by Seth Godin made me say AMEN out loud just now. I fully agree with him when he says: “If you go to work and do what you’re told, you’re not being negative, certainly, but the lack of initiative you demonstrate (which, alas, you were trained not to demonstrate) costs us all, because you’re using a slot that could have been filled by someone who would have added more value.”