WHAT MAKES
OR BREAKS
A SUCCESSFUL
PPC CAMPAIGN?

That’s the question 60 of the greatest minds in Pay-per-Click
Advertising answer for you—providing keen insight into online advertising of AdWords, Facebook, YouTube, LinkedIn, Twitter and the Display Network.

You’ll discover… the
ingredients in profitable PPC campaigns as well as insight into strategic
and tactical execution directly from the very people who run PPC
campaigns for their companies or other firms (as an agency) or from
consultants, trainers and coaches who teach others how to master
the craft.

He’s published hundreds of
articles on sales, marketing and technology, and his works include The Ultimate Guide
to Google AdWords (Entrepreneur Press, 2nd Edition 2010), which is the
world’s most popular book on Google advertising.

Brad Geddes

Author, Advanced Google AdWords

Goal Setting

Brad Geddes

Author,Advanced Google AdWords

Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider.
He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.
One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Matt Van Wagner

President, Find Me Faster

Negative Kw’s

Matt Van Wagner

President,Find Me Faster

Matt Wagner is the president of Find Me Faster.

Andrew Goodman

Author, Winning Results with Google AdWords

Sitelinks Ext

Andrew Goodman

Author,Winning Results with Google AdWords

Author, Winning Results with Google AdWords (2nd ed, McGraw-Hill, 2008). President of Page Zero Media, a marketing agency focusing on full service paid search campaigns (and related stuff). Has spoken at every North American SES conference since 2002 (Boston, Dallas, NYC, Chicago, San Jose, San Francisco, Toronto), & many other events globally. Member of SES's Global Advisory Board. Co-founder, HomeStars.com. Advisor to American Express OPEN SearchManager.

Alex Cohen

Senior Marketing Manager, ClickEquations

Broad match

Alex Cohen

Senior Marketing Manager,ClickEquations

Alex Cohen is an
accomplished online marketer, blogger and presenter. He has been a featured
speaker at Princeton University’s Global Entrepreneurship Week, Search Marketing
Expo, Search Engine Strategies, Online Marketing Summit, Villanova University,
and Wakeforest University. Currently, Alex is the Senior Marketing Manager at ClickEquations, the intelligent paid search platform for large advertisers and agencies. Alex writes about paid search for Search Engine Watch and has his own site, Digital Alex, a blog about marketing optimization.

Marc Poirier

Co-Founder & CMO, Acquisio

Facebook PPC

Marc Poirier

Co-Founder & CMO,Acquisio

Marc Poirier is a professional search engine marketing expert with more than a decade of experience in the search industry. He is co-founder and CMO of Acquisio, where he leads all marketing activities. Previously, Marc was founder and president at Canalytics, a boutique SEM and SEO agency regarded as one of the most active Google Analytics authorized consultants in the world today.

Josh Dreller

VP,Media Technology & Analytics

Bill Leake

CEO, Apogee Results

Ad Tracking

Bill Leake

CEO,Apogee Results

Chief Executive Officer (CEO) at Apogee Results
(one of the largest independent Search / Online Marketing agencies in N. America, with more Inc. 500 clients than any other company)
Former Executive, Dell, Journyx, Power Computer, and several other Private-Equity & VC-backed firms
Former McKinsey & Co. consultant

David Rodnitzky

CEO & Founder, PPC Associates

SEM Myths

David Rodnitzky

CEO & Founder,PPC Associates

David Rodnitzky is CEO and Founder of PPC Associates, a search engine marketing agency based in San Mateo, California. He is also the founder of the Online Lead Generation group LinkedIn, with more than 25,000 members, and he is an advisor to Marin Software and MediaBoost. David has a BA from the University of Chicago and a JD from the University of Iowa.

Tim Ash

CEO, SiteTuners

Landing Pages

Tim Ash

CEO,SiteTuners

Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners has worked with hundreds of clients, large and small, including Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.
Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of Conversion Conference the first conference focused on improving online conversions.
He is a columnist for several publications including ClickZ. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm.

Larry Kim

Founder, VP, WordStream Inc.

Query Types

Larry Kim

Founder,VP, WordStream Inc.

Larry Kim is WordStream's Founder and Chief Technology Officer. Larry founded the company in 2007 and secured a Series A venture capital investment from Sigma Partners in August 2008. In September 2008, he stepped down as company president and CEO to focus on product management. Larry is currently responsible for helping define WordStream's product direction and features.
Larry has a background in software engineering, software product management, and product marketing (including SEO and PPC), and he has authored four award-winning books on software development. He is also a frequent writer and speaker in various search marketing forums and events. Larry received a B.Sc. in Electrical Engineering (with honors) from the University of Waterloo in Waterloo, Canada.

Joanna Lord

Director Client Acquisition, SEOmoz

KW Lists

Joanna Lord

Director Client Acquisition,SEOmoz

Joanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA. Her diverse experience in data analysis, paid search marketing, search engine optimization and content creation enables her to provide tactical acquisition strategies that work.

Dan Thies

Co-founder, The SEO BrainTrust

Match Types

Dan Thies

Co-founder,The SEO BrainTrust

Co-founder at The SEO BrainTrust
President at SEO Research Labs

Marty Weintraub

President & Founder, aimClear

Demo. Research

Marty Weintraub

President & Founder,aimClear

President & Founder at aimClear

Rob Sieracki

COO, Rocket Clicks

14 Top PPC Tips

Rob Sieracki

COO,Rocket Clicks

We are 25 or so really bright people in southeastern Wisconsin. We love to win at what we do, which is making money on the Internet via smart and ethical marketing. We did this all with our own money first, and we think that makes a difference. We're choosy about who we work with. We strongly feel that A people hire A people and B people hire C people. We partner with clients that are leaders and winners, often sizable ones, because we've seen firsthand that iron truly sharpens iron.

Kevin Lee

Author, The Truth About Pay-Per-Click Search Advertising

Dayparting

Kevin Lee

Author,The Truth About Pay-Per-Click Search Advertising

One of the most-respected pioneers of PPC, founder of the agency Did-It and a Clickz columnist. Kevin Lee has been involved in search engine marketing since 1995 and founded Didit in 1996. In 1998 when GoTo.com launched PPC search advertising, Didit was one of the first agencies to buy PPC traffic for advertisers. He has authored over 380 columns on search engine marketing and two prior books to Search Engine Advertising. Kevin has lectured on Internet Marketing more than 1000 times to audiences in many cities and countries.

Shelley Ellis

Display Advertising Evangelist, Shelley Ellis Consulting

Disp. Ad Tools

Shelley Ellis

Display Advertising Evangelist,Shelley Ellis Consulting

I find untapped sources of revenue for advertisers in the first 30 minutes of our conversation. I'm sought for my money saving shortcuts and strategies for micro-targeting in display networks using a variety of display advertising techniques. Recent success: one of my 30 minute consultations resulted in 650 sales for a client over a weekend which was 30% higher than their last record.
My display advertising courses teach secrets for how to get your ads everywhere (YourAdsEverywhere.com) including targeting social websites, videos, mobile devices, online radio and more.
After 20 years in marketing, I am well recognized as an industry leader in display advertising and I have worked with hundreds of advertising accounts from small to very large companies like Coca-Cola, Hallmark, Kimberly-Clark, Ritz-Carlton, Mary Kay and more.

Howie Jacobson

Author, Google AdWords For Dummies

Star Trek/GWTW

Howie Jacobson

Author,Google AdWords For Dummies

Director of Voice at The PPC Agency

Dave Davis

Managing Director, Redfly LTD

PPC 5 Pillars

Dave Davis

Managing Director,Redfly LTD

Dave attended DIT (Computer science degree) where he learned almost all the facts of life. Dave loves to travel and is a fully licensed skydiver. He loves to combine skydiving and travel. He also thinks that he can dance.

Bryan Eisenberg

Partner, Eisenberg Holdings

Campaign Design

Bryan Eisenberg

Partner,Eisenberg Holdings

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing speaker and has keynoted conferences globally such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. He is also cofounder and chairman emeritus of the Web Analytics Association.
Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

Siddharth Shah

Director of Business Analytics, Efficient Frontier

3 Factors

Siddharth Shah

Director of Business Analytics,Efficient Frontier

Dr. Siddharth Shah,
Efficient Frontier's Senior Director of Business Analytics, and his team oversee
the performance management and strategic development of all of its client
accounts representing $ 1 BN+ in annual spend across search, display and social
media. Dr. Shah is the author of several of Efficient Frontier’s whitepapers,
blogs and is a featured columnist at Searchengineland.com. He has a double
masters and PhD in Biomedical Engineering from the University of
Michigan.

Matthew Umbro

Search Marketing Specialist, PixelMEDIA

Campaign Intent

Matthew Umbro

Search Marketing Specialist,PixelMEDIA

I have experience managing PPC accounts of all sizes and budgets while also earning my individual qualification with Google and my adExcellence certification with MSN.

Thomas Bindl

CEO, Refined Labs

Ad $ Waste

Thomas Bindl

CEO,Refined Labs

Thomas is Founder and CEO of Refined Labs, as well as author for various publications and books, Advisory Board Member at Search Engine Strategies and speaker at industry-leading events worldwide. He has been active in the Search Industry for over a decade. Voted one of the top 50 Internet people of 2007 by Internet World Business, Thomas founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox with a focus on cross-channel and cross-campaign optimization, as well as leading SEM bid management. The focus is on corporate PPC spenders as well as agencies across Europe with data integrations from Google, Yahoo!, Microsoft adCenter, Omniture SiteCatalyst, affili.net, Zanox as well as many other systems. Refined Ads (www.refinedads.com) is considered a leading solution in multiple central European countries. Clients using the technology include be2, Experteer or SIXT as well as agencies like metapeople, blueSummit or Yellow Tomato and manage significant annual ad spend.

Frank Lee

Sr VP, The Search Agency

Maximizing Yield

Frank Lee

Sr VP,The Search Agency

Frank Lee is SVP Client Services at The Search Agency where he is responsible for media optimization and client service teams. Frank also manages strategic partnerships with all the major search engines and publishers. Previously, Frank was on the Strategic Alliances team at Yahoo! and at Overture, where he was responsible for managing the reseller programs in the Western region. Frank holds a BA in Communications from the University of California, Santa Barbara, and is President of SEMPO Los Angeles, and on the advisory board for MediaPost's Search Insider Summit.

Ken Jurina

President & CEO, Epiar Inc.

Negative KW’s

Ken Jurina

President & CEO,Epiar Inc.

Negative Keywords, President & CEO Epiar Inc.

Scott Brinker

Co-founder, President & CTO, ion interactive

Post-Click Mktg

Scott Brinker

Co-founder, President & CTO,ion interactive

Co-founder, president and CTO of ion interactive. Author of Chief Marketing Technologist blog.

Brian Carter

CEO, FanReach

Facebook Lab

Brian Carter

CEO,FanReach

Brian is an AdWords and Facebook PPC consultant and trains both on-site and with online training products. His Facebook training course serves more than 5,000 members.
Brian Carter has 11 years experience in search optimization, online advertising, and social media. He often doubles and triples companies' online revenue. Brian is also one of the few online teachers whose students achieve similar results.
In 2010 he interviewed 22 of the top Social Media experts for his Social Media Expert Interview Series.
Brian was quoted in Twitter Marketing For Dummies and has been interviewed and profiled by The Wall Street Journal, Information Week, US News & World Report, and Entrepreneur Magazine. He writes for the search/social industry blogs Search Engine Journal and AllFacebook.
Brian speaks for private functions and conferences and organizations including SMX, Pubcon, Socialize and The American Marketing Association.

James Zolman

Affiliate Marketer

Ad Budgeting

James Zolman

Affiliate Marketer

Wister Walcott

Co-founder, VP of Products, Marin Software

Google Live Ads

Wister Walcott

Co-founder, VP of Products,Marin Software

Wister is a co-founder of Marin Software. Marin provides a platform for advertisers and agencies to manage their paid search, social, and remarketing campaigns.

Melissa Mackey

Melissa Mackey

Online Marketing Manager,Fluency Media

Bryan Todd

Co-Author, Ultimate Guide to Google AdWords

Rules-of-Thumb

Bryan Todd

Co-Author,Ultimate Guide to Google AdWords

Richard Stokes

CEO, AdGooroo

QS & CTR

Richard Stokes

CEO,AdGooroo

Richard Stokes is the founder and CEO of AdGooroo, a leading provider of Digital Marketing Intelligence. Richard is a long-time Internet marketer with over 15 years experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University. Richard is a regular speaker on search marketing topics, a certified expert in both email marketing and conversion optimization, and the author of "The Ultimate Guide to Pay-Per-Click Advertising".

David Rothwell

CEO, AdwordsAnswers.com

Conv. Tracking

David Rothwell

CEO,AdwordsAnswers.com

We're pushing strongly into Google's e-commerce product listing area with datafeed management. And I also offer a pay for results-only based AdWords management service.

Steve O'Brien

VP, Marketing, Adometry

Attrib Analysis

Steve O'Brien

VP, Marketing,Adometry

Steve O'Brien brings to Adometry over 20 years of marketing and sales experience in the technology industry. Most recently Steve served as VP, sales & marketing for Internet Solutions at Unica Corporation, where he helped establish Unica as a leader in the Web analytics market. Prior to that he served as VP sales & marketing at Fireclick, a pioneer in the Web analytics space acquired by Digital River, Inc. in 2004.
Earlier in his career Steve directed business development and product marketing at Red Brick Systems, launching several successful enterprise software platforms to support Red Brick's successful IPO in 1996. He also spent several years in product management and market development roles at Sun Microsystems and remains a devoted Scott McNealy fan.
Steve holds an MBA from the Johnson Graduate School of Management at Cornell University and a B.S. in Operations Research & Industrial Engineering from Cornell University.

Mona Elesseily

VP Online Marketing Strategy, Page Zero Media

4 Search Myths

Mona Elesseily

VP Online Marketing Strategy,Page Zero Media

PPC & Online Marketing Strategy, Speaker, Author & Columnist

Bill Barnes

VP & Co-Founder , Mediative (Formerly Enquiro)

User Intent

Bill Barnes

VP & Co-Founder ,Mediative (Formerly Enquiro)

Bill Barnes, VP Business Development, Mediative.

Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 12 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, SMX, Ad-Tech, Jupiter Media, SIPA, Forrester Research, Google¹s B2B Search Summit and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations
departments. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as 3M, AT&T, Coke, Zurich, Lexis/Nexis, Siemens and Grainger. He is passionate about helping companies succeed in Search.

Crispin Sheridan

Senior Director of Search Marketing, SAP

Localization

Crispin Sheridan

Senior Director of Search Marketing,SAP

Crispin Sheridan is the senior director of search marketing at SAP in New York. As part of the SAP.com and Online Marketing team, he is responsible for paid, organic, and mobile search, in addition to online testing. Crispin has proven that keyword-driven social media marketing can effectively augment search to drive B2B lead generation. A frequent guest speaker at Search Engine Strategies conferences, he was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council.

Jamie Smith

CEO, Engine Ready Software

PPC Strategy

Jamie Smith

CEO,Engine Ready Software

Mr. Smith has over 10 years of Internet Marketing experience, continually staying on top of the newest opportunities in the ever-changing Internet business landscape.
In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard.

Christine Churchill

President, KeyRelevance

Conv. Tracking

Christine Churchill

President,KeyRelevance

KeyRelevance is a full service search engine marketing company that offers search engine optimization, pay per click management, usability and conversion enhancement recommendations, web site assessments and web analytics services to companies across the nation.

Craig Danuloff

President, ClickEquations

QS Shortcut

Craig Danuloff

President,ClickEquations

I'm a serial entrepreneur currently serving as president/founder of ClickEquations Inc., developer of a high-end paid search management platform. I've previously founded and run companies in electronic commerce (iCat) and desktop publishing (Publishing Resources). Bob Dylan and Elvis Costello monitor my every move and spend inordinate amounts of time reviewing and enjoying my past output. Each winter I try to go skiing a few times.

Mike Roberts

President & Founder, SpyFu

Comp Ad History

Mike Roberts

President & Founder,SpyFu

President and Founder of SpyFu

Aaron Goldman

Chief Marketing Officer, Kenshoo

The PPC Rap

Aaron Goldman

Chief Marketing Officer,Kenshoo

Aaron Goldman is the Chief Marketing Officer at Kenshoo, author of Everything I Know about Marketing I Learned from Google (McGraw-Hill, 2010), and a (very!) amateur rapper.

Joe Kerschbaum

Client Services Director, Clix Marketing

Conversion Opt.

Joe Kerschbaum

Client Services Director,Clix Marketing

Joseph Kerschbaum is the Director of Client Services for PPC advertising agency Clix Marketing. Joseph is a regular speaker at search and advertising conferences, and his writing on the SEM industry has appeared in his Search Engine Watch column, and in his columns in Website Magazine and in Visibility Magazine. Joseph was coauthor (with David Szetela) of the Wiley/Sybex book (2010), Pay-per-Click Marketing an Hour a Day.

Pamela Lund

Director of Paid Search, BlueGlass Interactive

Negative KW’s

Pamela Lund

Director of Paid Search,BlueGlass Interactive

Pam is the Director of Paid Search for BlueGlass Interactive, Inc. Her responsibilities include the development and implementation of paid search strategies for all BlueGlass clients and internal projects.
Pam has a strong belief that companies of all sizes deserve quality advertising management and strives to develop strategies that will work with a range of budgets and goals. The combination of her background in finance and her love of marketing provide her a unique skill set that has fueled her "ROI is King" philosophy, allowing her to maximize results for advertising budgets.

Ian Lopuch

Director, Search Engine Marketing, eHealthInsurance

3 Tips to Top

Ian Lopuch

Director, Search Engine Marketing,eHealthInsurance

Ian Lopuch is a top online marketing executive who has had direct P&L responsibility on over $100 million of search engine marketing spend during his 7 years in the industry.
Currently, Ian is Director of Search Marketing at eHealthInsurance.com (10/09-present), one of the largest advertisers on the Internet.
Prior to eHealth, Ian functioned as Director of Search Engine Marketing at Inflection.com (1/09-10/09), Senior Manager of Search Engine Marketing at QuinStreet (12/06-1/09), and Marketing Analyst and Team Lead at Nextag (6/04-12/06).
Ian is an expert in all online marketing verticals and channels (pay per click, SEO, blogging, social media, email marketing, and viral marketing).
Ian holds his BS in Computer Science from Stanford University and enjoys speaking at Stanford Graduate School of Business and Google. Born out of his passion for mentoring and helping others excel in this industry, Ian launched PPCIan.com to educate and empower pay per click professionals.

Joseph Vivolo

Director of Search Engine Marketing, KoMarketing

Lead Quality

Joseph Vivolo

Director of Search Engine Marketing,KoMarketing

Marc Hoeft

Head of SEM, pilot 1/0 (Pilot.de)

Channel choice

Marc Hoeft

Head of SEM,pilot 1/0 (Pilot.de)

We also hear an original song called Adwords Blues by German PPC Pro. Marc is head of search marketing at the Hamburg Marketing Agency pilot

Jonathan Mizel

President and CEO, Cyberwave Media, Inc.

Targeting

Jonathan Mizel

President and CEO,Cyberwave Media, Inc.

Ian Rhodes

Owner, Rhodes Consultancy

Success Keys

Ian Rhodes

Owner, Rhodes Consultancy

UK based PPC specialist working with clients across the globe to create more business online through AdWords.

Andy Steuer

CEO, MerchEngines

SMB Marketing

Andy Steuer

CEO,MerchEngines

I am the CEO and Founder of MerchEngines, an online marketing company focused helping SMB's market themselves efficiently online with a blend of SEM, SEO, Reputation Management, Social Media marketing, and "post click" tools that help our customers convert their traffic into leads so they can get the most for their money. In July 2009, MerchEngines was acquired by Deluxe Coproration.

Dan Soha

CEO, Five Mill, Inc.

Smarter PPC

Dan Soha

CEO,Five Mill, Inc.

Dan Soha has seven years of experience as a Search Engine Marketer, both creating advertising campaigns and overseeing the SEM strategy for companies ranging in budget from five figures to seven figures monthly. He has developed innovative techniques that draw not only on his skills in marketing and advertising, but also on his academic background in the field of Algorithm Theory, having graduated from UC Berkeley with a degree in Computer Science. This experience and knowledge has allowed him to unravel Search Engine bidding algorithms and to create bidding & management strategies that are both unconventional and highly effective. As the CEO and SEM Specialist of Five Mill, Inc., he provides his expertise along with custom-tailored SEM strategies to clients in such varied fields as lead aggregation, retail, broker, brand advertisement, and more. He lives in San Francisco.

Amy Hoffman

Account Supervisor, Hanapin (PPCHero)

Goal Setting

Amy Hoffman

Account Supervisor,Hanapin (PPCHero)

An Account Supervisor at Hanapin Marketing, Amy works directly with clients to set and lofty yet attainable goals to progress and optimize accounts. Her client experience spans a wide spectrum of industries, with budgets ranging from $100 to nearly $100,000 per month.
A few career highlights include: increasing an eCommerce client's ROI by 148%, growing another client's account while decreasing CPL by 50%, and increasing the largest client's leads by 20% while decreasing spend by 3%, to name a few.

Stacy Williams

President, Prominent Placement

Landing Pages

Stacy Williams

President,Prominent Placement

Stacy Williams founded Prominent Placement, a full-service, award-winning Atlanta search marketing firm, in 2001. Prior to her establishment of Prominent Placement, Stacy's career spanned both coasts, serving at advertising agencies in both Los Angeles and Atlanta. A graduate of the University of California at Berkeley's Haas School, she received a B.S. in Business Administration, with an emphasis in Marketing. Stacy also received an M.A. in Communications Management from the University of Southern California's Annenberg School. Stacy is sought after nationwide as a speaker about search engine marketing, and is frequently published on the subject. She is currently President Elect of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.

Joe Laratro

President, Tandem Interactive

Geo-Targeting

Joe Laratro

President,Tandem Interactive

Joe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida's Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco.

Tom Demers

Co-Founder, Managing Partner, Measured SEM

PPC ABC’s

Tom Demers

Co-Founder, Managing Partner,Measured SEM

Co-founder and managing partner at Measured SEM LLC. Oversee a variety of duties including hands-on client account management, responding to requests for proposals, team building and company strategy, and the sales and marketing of Measured SEM's search marketing service offerings.

Alan Mitchell

PPC Consultant & Owner, Calculate Marketing

KW Qual

Alan Mitchell

PPC Consultant & Owner,Calculate Marketing

Originally from the UK, Alan studied Economics at the University of Sheffield, and now helps businesses in Australia improve their return on investment from PPC marketing. He specialises in highly-granular long-tail PPC campaigns, and enjoys the analytical side of PPC optimisation.

Crystal Anderson

PPC Associate, SEER Interactive

PPC Settings

Crystal Anderson

PPC Associate,SEER Interactive

Crystal spearheads the Paid Search division at SEER Interactive, a Philadelphia based Search Agency. She has managed PPC accounts across multiple platforms internationally for over 5 years, with monthly budgets from a few thousand dollars to six figures. She also has experience in Media Buying, SEO and Business Development roles. Crystal has a BSBA in International Business and Spanish and is currently working toward her MBA. Crystal also spends time volunteering as a mentor for college students.