Buenos Aires, July 2015 – Celebrity Beauty director Jim Sonzero directs three new spots for L’Oreal. The spots, called RT5, feature three international beauties – Josefina Montane from Chile, Luisana Lopilato from Argentina and Taliana Vargas from Colombia. In the TVC’s Sonzero shows how RT5 repairs damaged hair and leaves it looking incredible.

“The overall look I was going for was modern, optimistic, upbeat and glamorous without being pretentious or unrelatable. There is a freshness to the lighting. John Perez, the cinematographer, who I have worked with my whole career, totally delivered. The girls look amazing and fresh and the hair is “next level”. They are iconic and approachable.”

Known for his ability to make talent feel comfortable, Sonzero is able to extract their best possible performances.

“As a director I create a sacred connection of trust with the talent so they feel comfortable and relaxed and can do their best work. When this trust is created the artist feels protected and knows I will take a bullet before I would let them look less than their absolute best.”

– Jim Sonzero and Taliana Vargas – bottom left photo.

Sonzero Films Boosts Production Power through Strategic Link with Hollywood’s Siren Studios

LOS ANGELES — April 30, 2015 — Sonzero Films, the production company of award-winning advertising director Jim Sonzero, has found a new home at Siren Studios, Hollywood. The company’s new digs include contemporary office space on the Siren campus, and ready access to the studio’s expansive shooting space, production resources and other amenities. Siren features eight shooting stages on a secure lot that are particularly well suited…

Sonzero Gets SuperPowers

LOS ANGELES—February 11, 2015—Director Jim Sonzero joins forces with SuperPowers NYC for representation in New York and the East Coast.

SuperPowers NYC’s Angelina Powers and KC Gulino’s focus will be on new East Coast advertising projects in fashion and beauty, where Sonzero has gained international acclaim, and other genres and product categories, including lifestyle, comedy and automotive.

LOS ANGELES—March 18, 2015— Celebrity Director Jim Sonzero of Sonzero Films has joined forces with Andrew Hall Management for representation on the West Coast. Sonzero has earned an international reputation in many genres; he is known for his superb visual craftsmanship, technical execution and storytelling skills.

Sonzero Directs Modern Family’s Julie Bowen in Oscar Spot

LOS ANGELES—April 10, 2014—Jim Sonzero of Sonzero Films, Los Angeles, has directed a new ad for Neutrogena starring Modern Family’s Julie Bowen. Conceived by New York agency Roberts + Langer DDB, the spot, which debuted during this year’s Academy Awards broadcast, presents Bowen in stunning close ups against a clean, minimalist environment. This is just the latest in a series of commercials that Sonzero has shot for Neutrogena.

Sonzero and Nicole Scherzinger Hit a High Note for The Grammys with Remake of Iconic Herbal Essences Spot

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of “The X Factor” entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom—much to the surprise of fellow passengers.

Herbal Essences – “Say Yes Again”

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of “The X Factor” entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom—much to the surprise of fellow passengers.

Herbal Essences: Airplane

Sonzero directs “The X Factor” Star in a redux of the classic “Plane.”

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom-much to the surprise of fellow passengers.

Sonzero and Nicole Scherzinger Hit a High Note for The Grammys with Remake of Iconic Herbal Essences Spot

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom—much to the surprise of fellow passengers.

Herbal Essences Hair Products: “Airplane” TV Commercial by Atelier

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom-much to the surprise of fellow passengers.

Airplane

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom-much to the surprise of fellow passengers.

Herbal Essences – “Airplane” – atelier

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom-much to the surprise of fellow passengers.

Top fashion and beauty director Jim Sonzero of Sonzero Films has directed a gorgeous, new campaign for Macy’s and Free Media promoting the retail giant’s national Beauty Scene event running now through October 1st. The six-spot package features some of the world’s most beautiful models in an elegantly stylized treatment promoting such prestigious brands as Clinque, Prevage-Elizabeth Arden, Clarins, Dior, Lancome and Origins. Sonzero used groundbreaking lighting techniques and engaging, upbeat performances to excite women about a variety of new beauty and skin care products.

He Wears It Well: Sonzero Wields An Iron Fist In A Velvet Glove

When you talk to agency creatives about working with Jim Sonzero, better get ready for the superlatives. The director, who’s known for mixing a relaxed and comfortable atmosphere on the set with a driven and intense work ethic designed to deliver just what a client needs, engenders some passionate responses from his clients and collaborators.

Fashion & Beauty’s Glam Masters

It’s interesting to note that the Best Picture at this year’s Academy Awards went to a film that’s a non-stop trip down memory lane in terms of popular expressions of fashion and beauty. From George Valentin’s neatly cut suits to Peppy Miller’s ’20s bob to studio boss Al Zimmer and his three-piece pinstripes, the film is a feast of retro looks and styles.

Making Killzone 3 Was Hard Work And Fake Kisses

Killzone 3 cinematics director Jim Sonzero was feeling the heat. Long, brutal days turned into nights – nothing new to those in the game industry. Sonzero wanted actor Ray Winstone to get in Malcolm McDowell’s face. That’s when they started to pretend like they were kissing.

AMSTERDAM, the Netherlands — The film industry used James Cameron’s Avatar to usher in a new age of 3D filmmaking and generate incremental revenue at the box office. Sony Computer Entertainment hopes that Guerrilla Games’ Killzone 3, which shipped Tuesday, will do the same on the home entertainment front, enticing PlayStation 3 gamers to upgrade to 3D TV sets for a stereoscopic 3D action experience.

Killzone 3 Featuring A Level Of Scale Unseen On The PS3 Thus Far

We’d be remiss if we didn’t mention another thing about that cannon and indeed the game as a whole: it sounds fantastic. There’s a sort of unnatural, overwhelming buzz that erupts from the cannon when it lays down a steady stream of death, punctuated by an ominous charging sound before it’s actually unleashed. Killzone 2 was great as demonstrating a kind of controlled cacophony, mixing copious explosions with the muffled accents of the Higs themselves and staccato weapons fire.