Dolby Unveils Dolby Surround 7.1 at ShoWest 2010

Mar 16, 2010

Dolby Works with Disney and Pixar to Create a New Audio Experience
for Digital Cinema Audiences and Exhibitors

LAS VEGAS, Mar 16, 2010 (BUSINESS WIRE) -- At ShoWest 2010, Dolby Laboratories, Inc. (NYSE:DLB), announced it is
working with Walt Disney Pictures(R) and Pixar(R) Animation
Studios to deliver a new audio format, Dolby(R) Surround 7.1.
Disney(R) and Pixar have stated that Dolby Surround 7.1 will be
launched in select theatres with the release of Toy Story(R)
3 in 3D this June.

"For 40 years Dolby has not only provided content creators with the
tools to create a more realistic audio experience, but has also enabled
the exhibitor to deliver audiences the ability to experience the content
as the creator intended," said Page Haun, Senior Director, Marketing,
Cinema Market Segment, Dolby Laboratories. "The release of Toy Story 3
in a discrete 7.1 mix will raise the bar for movie theatre owners and
their patrons."

Dolby Surround 7.1 brings a more exciting sensory experience to
audiences for 2D and gives content creators control over audio placement
in a theatre when mixing 3D movies. The ability to compose audio with
visual elements of 3D allows content creators to immerse the audience
deeper into the movie with dramatic realism.

Dolby Surround 7.1 provides content creators four surround zones to
better orchestrate audio channels in a movie theatre environment. The
four surround zones incorporate the traditional Left Surround and Right
Surround with new Back Surround Left and Back Surround Right zones. The
addition of the two Back Surround zones enhances directionality in
panning 360 degrees around the theatre.

Dolby Surround 7.1 format comprises 8 channels of audio and has the
following channel layout: Left, Center, Right, Low-Frequency Effects
(LFE), Left Surround, Right Surround, Back Surround Left (new), and Back
Surround Right (new). In order for exhibitors to deliver the new format,
Dolby will be providing Dolby Surround 7.1 playback capabilities in the
Dolby CP650 and Dolby CP750 digital cinema audio processor lines.

At ShoWest, Dolby is demonstrating to exhibitors a discrete 7.1 mixed
demo reel of past Pixar movies to showcase the advanced audio solution.
After the show, exhibitors will be able to access the content to test
and demonstrate in their theatres.

Exhibitors interested in learning more about Dolby Surround 7.1 should
contact their nearest Dolby reseller or Dolby sales office.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. Visit www.dolby.com
for more information.

Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. All other trademarks remain the property of their
respective owners. S10/22615 DLB-G