Elizabeth Hornak measures natural ingredients as she makes her Botanical Moisturizing Salve in her Henrietta home before sending the jars out to customers she acquires through the Internet.

Written by

Sruthi Gottipati
Staff writer

When Elizabeth Hornak's children got a winter rash from dry skin six years ago, she didn't realize that the solution for it would eventually launch into a business.

Hornak, a Henrietta resident, said many commercial products irritated her children's skin, so she started to research ingredients and whipped up a topical salve right in her kitchen using mango butter, shea butter and beeswax.