10K race slogan draws fire from gay advocacy group

BOULDER, Colo. - An LGBTQ advocacy group has launched an online petition seeking to pressure organizers of a popular road race to drop their slogan "Sea Level is for Sissies."

"Sissies," it says, is derogatory.
"The word is used to (demean) traits that are problematically and stereotypically associated with women," reads the Change.org petition launched by Out Boulder.
"It's past due that the Bolder Boulder retire this slogan."

Mardi Moore, the executive director for Out Boulder, said the slogan is "harmful" and leads to further misunderstanding about gender.

The Bolder Boulder, a 10-kilometer race that started in 1979, draws more than 50,000 participants a year and bills itself as the nation's biggest timed race. This year's running is on May 26.

Boulder, in the foothills of the Rockies, is at 5,430 feet above sea level.