vitro robertson recently launched this bus shelter campaign for Newcastle. In each poster, a glass of Newcastle beer is set alongside something prickly, like a blowfish or a cactus. The part nearest to the beer is jarringly barb-free.

"Smooth like no other," the ads read.

Weird. But you know what would be neat? If the ads were tactile, maybe in a magazine or something. They could be like scratch-and-sniffs, except for your fingers.

- Remember Neil French? The man who created a miniature shit storm a year or two ago is back mugging with his fellow judges for his World Press Awards.

- Deep Focus' Ian Schafer comments on the oddity of similarly fonted (yes, I just made up that word) Geico and Casio Shea stadium signage placed so close to each other. Yes, that is what ad people think about when they go to a baseball game.

Here's some randy creative for Hot Video by CLM BBDO, Paris. The piece at left reads "Don't worry, both candidates get the secretary job." Wallpaper-style background shares what-all went on between the lines.

The premise of the campaign is to tell you what happens at the end of Hot Video's porn-tastical videos, because they're all (tagline!) so good you won't get to the end.

Now that the dignity of every service worker you know has been ravaged, feel free (or not) to visit Hot Video. The site's totally SFW and far tamer than the advertising, if only because it makes no sense visually or otherwise.

This anti-tobacco effort (via The Media Artist) appeared on gas station dispensers in Wyoming. Above a bottle dripping sludge, a bright sign reads, "You're not gonna sip this. But you'll kiss where it came from?" Campaign URL: WY.Quitnet.com.

We didn't get it at first, mainly because when we think "tobacco" we think "smoking," and we spent a brainfucked eight minutes pondering whether there's a connection between cigarette toxins and fossil fuel. And then IT HIT US.

That sludge is SPITTOON FODDER from CHEWING TOBACCO. The office resounded in a collective "...Ohhh" as we all got it at the same time.

Chewing tobacco. Big problem in Wyoming? We thought only cowboys and baseball players did that. (Remember the gum?) Now we'll have something to ponder through Easter weekend as we smoke away the pain of being too old to participate in egg hunting.

Philly is angling for the gay vote. The Greater Philadelphia Tourism Marketing Corporation just launched "Get Your History Straight" followed by the tagline, "...and your nightlife gay," which -- in tangent with SouthWest Airlines -- will populate creative with gay locals.