Thought .ws ( website ) was bad ?? Now we have .pw ( Professional Web )

I'll be honest - I had never heard of .pw until I received the following email just now from name.com

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The Professional Web
Now accepting Pre-orders!
Introducing .PW, the new online destination for professionals and businesses. Embrace the Professional Web with .PW.

Why .PW?
• Open registration - Anyone and everyone can own a .PW
• Stand out from the crowd - Short, memorable domains available
• Secure your brand - Preference given to trademark holders
• Reputable - Trusted by users around the world
Get in early to snag your perfect name with .PW. Submit your pre-order application today.
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I'll be honest - I had never heard of .pw until I received the following email just now from name.com

-----
The Professional Web
Now accepting Pre-orders!
Introducing .PW, the new online destination for professionals and businesses. Embrace the Professional Web with .PW.

Why .PW?
• Open registration - Anyone and everyone can own a .PW
• Stand out from the crowd - Short, memorable domains available
• Secure your brand - Preference given to trademark holders
• Reputable - Trusted by users around the world
Get in early to snag your perfect name with .PW. Submit your pre-order application today.
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