Tag Archives: Facebook

Facebook has become the largest social platform on the web. With 1.2 billion unique users and almost 700 million of those users actively using the site every day, it’s undeniably important to promote your business with that kind of audience exposure.

But just as Google and other search engines use algorithms for presenting information, Facebook has an algorithm they use to show posts on users’ news feeds. Once you grow your following and have an audience, how do you make sure you get on their news feeds?

We’ve all heard the horror stories about employees lashing out on social media about their jobs. This infographic shows how social media can carry heavy consequences for both employers and employees.

7 in 10 adults use social media, and the average person spends 15.5 hours per month on Facebook alone. This gives ample chances for employees and employers to create some large social media blunders-especially when 1 in 4 don’t manage their privacy settings.

Some states have created laws to protect employees and employers, but the laws in each state differ. While the First Amendment protects you from legal consequences, it won’t protect you from having to pay the piper after a rant on Facebook. Continue reading →

This is an interesting infographic about hotel groups on Facebook. However, in my opinion, it is not a good idea to use these numbers and statistics as a measure of popularity. The structures of the various Facebook set-ups don’t allow reliable measures, which might very well be intended. As an example, in these times, career related likes have not much value. Looking at the various sites can give hotel marketers good insight on what is good and where improvements can be made. Have a look. Continue reading →

Facebook has emerged as a critical channel for smart social marketers who want to reach auto purchasers at every stage of the marketing funnel. Read on to learn information that drives auto success on Facebook.

People love to share different type of content on Facebook and when friends view the content and like the page, it would be the great feeling. Here are some points of post that inspire people to share your content.

Here are some key Facebook numbers that clearly show why businesses, marketing activities and Facebook can and should be closely connected. Feel free to use it on your sales team, in presentations with partners or just as a personal reference. We sure do.

The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy. Ultimately, of course (and however), it’s social media’s impact on your bottom line that will determine your success or failure – certainly when it comes to appeasing your boss – and this infographic from Psoshul provides 10 very convincing examples of ROI in social media.

Despite its more than 1 billion active users, Facebook hasn’t offered an easy way for marketers to track trending conversations – until now. In June, Facebook started rolling out the first several features that will improve trend-tracking: Facebook hashtags. How do Facebook hashtag work? Click on a hashtag, and you’ll see: » A feed displaying other people’s hashtagged posts » Related posts on Pages You can also: » Search for hashtags » View hashtags that originated on other sites How marketers can use Facebook hashtags: » Track your “campaign” conversions – Allows you to identify customers who are actively interested in your brand. » Track mobile conversions – Hashtag support for Facebook’s mobile site is now available » Open your Twitter chats to a broader audience – Facebook offers a larger community with which to interact – if posts are public » Seek out related hashtags – Similar hashtags will also appear in search results Tip: Make sure to encourage public postings in hashtag conversions, since only 29% of all Facebook users make their posts public. Are you using Facebook hashtags in your marketing efforts?

As marketers we are always interested to see how well Facebook works. This infographic gives some insight for whom the platform works well and who has to do a little more to convince the masses. Have a look: Continue reading →