A Felted Twist On The Traditional Rug

Over the past two years, Israeli designers Gil Sheffi and Yoav Avinoam of Producks studio have been developing the ‘Scales’ rug for Jaipur Rugs.

“We wanted to explore technology, craft and typology.”Inspired by traditional oriental patterns, the rug is made from overlapping natural wool felt scales, creating an eye-catching textured surface. “We wanted to explore the technology, craft and typology and take it to a completely different place,” explain the designers. “Upon receipt of the prototype, we noticed it had changed very little from the initial sketch – it was warm, inviting and still felt very personal.” For more home interior inspiration, check out our shop.