Although 66% of Americans fear their smartphone security needs are not being adequately addressed most (85%) Americans still depend on their smartphone for key lifestyle activities.

According to a survey commissioned by Clean Master, among the top five most
popular categories are: Email (65%), Social Media (46%), Calendar (44%), News
(35%), and Shopping (20%). Interestingly, the survey also revealed a small
segment of the nation's smartphone users who admit they depend on their
smartphone for more personal activities -- like Hooking Up (6%) and Dating (4%).

That being said, however, Clean Master's research discovered that Americans
still rely on their smartphones, despite security risks. Clean Master also found
that the activities people depend on a smartphone for varies by gender and
geographic location.

For example, female respondents were more likely than male respondents to
depend on their smartphone for the following activities:

Email (69% women vs. 60% men)

Social Media (56% women vs. 35% men)

Calendar (48% women vs. 39% men)

Shopping (24% women vs. 15% men)

Conversely, men are more likely than women to depend on their smartphone for
activities like News (35% men vs. 34% women), Hooking Up (9% men vs. 2% women),
and Dating (6% men vs. 2% women).

Men are twice as likely than women to take Naked selfies (6% men vs. 3%
women) and "Belfies" (butt selfies) (2% men vs. 1% women). Women are more
likely than men to take Selfies with friends (22% women vs. 11% men), Mirror
selfies (14% women vs. 7% men), and Selfies of themselves at work (9% women vs.
5% men). Women are more likely to be concerned that their selfies will be leaked
(5.8% women vs. 4.6% men), but men are more concerned that someone will see the
porn on their devices (4.7% of men vs. 2.7% of women).

"Our research shows just how essential smartphones are to everyday American
lifestyles. That's why Clean Master wants to help keep devices performing in
top condition. Regardless of what personal activities you use your device for-whether
sending emails, socializing, or taking selfies-our priority at Clean Master is
to ensure smartphone connectivity is never interrupted," said Adam Morley,
Product Manager at KS Mobile.

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