Thursday, March 1, 2007

I believe most of us are aware of content based advertisement. So called Google adsense/ad words, Yahoo’s similar program, click banks and etc. Some of you may not be aware of it. First let us have a brief introduction on this subject.

This adsense program is designed to deliver content based advertisement to third party websites. The third party website owner/web master has to signup with Google or yahoo or any other advertisement program. The advertisement provider (Google or yahoo) will give the JavaScript code which the website owner or web master will be putting on their websites. Advertisements can be blended into different formats varies sky rapper to text links. Advertisements will be dynamically delivered to the along with the third party website content.

The revenue is calculated based on the no of advertisement delivered (no of impression) and the no of advertisement got clicked (no of clicks) from the third part website is paid by the advertisement provider. The no of impression is called CPI (Cost Per Impression) and no of clicks is called CPC (Cost Per Click). The ratio between the CPI/CPR is called (Click through rate) CTR. The amount which can be made by this program is depends upon the traffic. Some websites even make 100, 000$ a day and some may make few cents a day.

The advertisement providers are getting the money from the advertiser and they share some portion of their income to the third websites. How much they are charging and how much is being paid to the third party is kept confidential.

What is happening in the market now? There are many websites made to cater this kind of advertisement program and generate income. Websites are in this category are called MFA or “made for adsense/advertisement”. I think at the time of writing this article it may be around five to ten million. There are lots of websites are under construction and about to the see the world.

There are many ways to booze the income of MFA websites(made for adsense website).

First step to increase traffic.1. List in the limited search engines. Submit your URL to top ten search engines in the industry. Some search engines like Google and Yahoo may take few months to list your website. Be cool and continue your other work.2. List to directories. Put it under proper section.3. Utilize the SEO technology and modify your content and your websites to be friendlier to the search engines. That is called SEO. The chances of improving page rank for the particular keyword is brighter after SEO refactor.4. Provide more content and relevant services.5. Don’t put too much ad in a particular page. It makes the viewer to close the window without clicking on the next link? If you put less ad and more content in proper way he click many pages and intern it will increase your site traffic. 6. Don’t try to frustrate the viewer because once he got frustrated he will not come to your site again even if it is listed at the top place of a Google search. 7. Spare some of the income from your site revenue or invest every month some amount to advertise. It will bring regular viewers to your site.

8. Provide something free which your competitor sells it for some amount. You can give free digital book, video contents etc. This strategy works very well in the beginning.

The next step is to add some additional features which suits your site are1. Conduct online poll which makes the viewer more interested.2. Discussion forum. Add a discussion forum feature to your website. And let users discuss. There are many freely available discussion forums software. Just download and add your website. Many hosting companies offer this as another feature.3. Have a news section and really you no need to give any content for this. You can subscribe to RSS feeds available in the web. Make it related your website content. 4. Article section is very useful and it provides fresh content your website. You can post a article a day, week or in a month. Hire somebody and ask them to write bulk of articles and you can post one by one.

There are lot of things to improve your made for adsense website. I will post in my next article.