PRIVACY POLICY

My Plates is firmly committed to protecting your privacy. We understand and appreciate
that visitors and users of the My Plates website (the “Website”) and the My Plates
Web Sales Facility (the “WSF”) are concerned about their privacy and the confidentiality
and security of any information that may be provided to us. We therefore aim to
maintain a safe and secure system of handling your personally identifiable information
and to assure that your personal information is handled in strict compliance with
applicable law.

IMPORTANT NOTICE: At this time, the Website is intended for use primarily by Texas
residents. Residents of other states and jurisdictions may view the Website, subject
to My Plates’ Website Terms (click HERE to view), but may
not use the WSF or otherwise submit any personal or personally identifiable information
to My Plates. My Plates does not intend to collect personal or personally identifiable
information of any individuals who are not Texas residents. This is a United States
website, and is subject to the laws of the United States and of the State of Texas.

Cookies

The Website uses cookies to enable My Plates to provide a customized online experience,
and to enable you to use the WSF. A cookie is a text file sent by a website web
server to your computer. Some cookies remain on your computer only until you close
your web browser; these are commonly referred to as session cookies.
My Plates uses session cookies that contain personally identifiable information
to enable the webserver to keep track of your plate order until the order is completed,
then, the session cookies disappear. Other cookies remain on your computer or mobile
device until you delete them or they expire, these are commonly referred to as persistent cookies. The persistent cookies do not collect
any personally identifiable information. You may reject cookies sent to your computer
by My Plates’ web server and still view informational pages on the Website, but
if you wish to use the WSF, your computer must accept cookies from My Plates. You
may delete My Plates cookies after you have completed your WSF transaction. To remove
any or all cookies, at any time, simply follow the directions provided by your Internet
browser’s “help” file.

This website also uses persistent cookies and other Internet based technologies
when you do not order plates via the WSF. These cookies transfer your IP address
and browser (non personal information) to third parties and My Plates to allow advertising
anywhere you may go online. None of the technologies employed by My Plates or by
third parties will personally or directly identify you and they will not collect
personal information such as name, email address, postal address or telephone number.
If you are uncomfortable with this form of targeted advertising, you may remove
these cookies at any time, using the directions provided by your Internet browser’s
“help” file. You may also visit this page (http://www.networkadvertising.org/choices/)
to opt out of any Internet-based advertising. Contact My Plates to receive the names
of their third parties contractors.

Collection of Personally Identifiable Information in the WSF

My Plates collects the personally identifiable information you provide that is required
to review, process and track your specialty plate and other orders. Depending on the type
of order, your Personal Information may be about you or about another person (for
example, about the person for whom you are ordering specialty plates,
or about the person whose credit card you are using, with that person’s permission,
to pay the fees for the order). The type of order also determines the type of information
My Plates may collect.

Please be aware that when you view the Website, our Internet Service Provider (our
"ISP") may make a record of your visit and logs the following information for statistical
purposes. Such information may include:

the IP address of the server through which you access the Internet

your top level domain name (for example .com)

the pages you accessed and documents downloaded

the previous site you have visited

the type of browser you are using

This information is held by the ISP. My Plates does not associate specific customers
with any of the information collected by the ISP.

Use and Disclosure of Personally Identifiable Information

Except for the very limited purposes described above, My Plates will only use your
Personal Information for the purpose of reviewing, processing and tracking your
specialty plate and other orders. For example, My Plates will use your mailing address and
email address to send you print and electronic confirmation of your orders. In reviewing,
processing and tracking your order, we may disclose your Personal Information to
third parties with whom My Plates has contracted for services necessary for reviewing,
processing or tracking your specialty plate orders (for example, to process your
fee payments made by credit card or to ship you promotional products). Third party contractors to whom we disclose your
Personal Information are obligated to us to maintain the privacy, confidentiality
and security of your Personal Information, and are permitted to use it only for
the purpose of providing services to My Plates. Of course, My Plates must disclose
portions of your Personal Information to the TxDMV and your county tax assessor-collector
(from whom you will retrieve the specialty plates).

My Plates will not sell or otherwise provide your Personal Information to any other
third party unless we are required to do so by law.

Mobile Marketing

All participation in My Plates text message marketing is fully voluntary, and requires
active enrollment by the individual. By enrolling, the individual acknowledges granting
of express consent for My Plates to communicate to the individual via text messages,
until such time as the individual unsubscribes. Through enrolling, the individual
acknowledges that the receipt of text messages from My Plates may cause the individual
to incur message and data charges from their mobile service provider. Any personally
identifiable information gathered through voluntary mobile text messaging enrollment
will not be sold, exchanged, transferred, or given to any other company for any
reason whatsoever, without the consent of the individual, other than for the express
purpose of delivering the purchased product or service requested. We do not sell,
trade, or otherwise transfer to outside parties your personally identifiable information.
To unsubscribe ("opt-out") from future text messages, simply text STOP in response
to message received, and your number will be immediately removed from our text-messaging
list.

Children’s Online Privacy

My Plates fully subscribes to the protection of the privacy of children. For that
reason, the Website is not structured to attract children under the age of 13 or
otherwise directed toward them. My Plates will not collect or maintain personal
information from children who we actually know to be under age 13. My Plates policy
complies in all respects with the Children’s Online Privacy Protection Act (COPPA).

Security

On pages where you input and My Plates collects your Personal Information, the information
is transferred to us using the Secured Socket Layer (SSL) protocol, to protect your
Personal Information with an extremely high level of encryption. The padlock symbol
displayed by your browser indicates which pages of the Website are covered by this
security technology.

My Plates employs physical, electronic and managerial tools and procedures to secure
your electronically stored Personal Information. For example, once your Personal
Information reaches My Plates, it is stored on a secure server behind firewalls
designed to prevent unauthorized access from outside of My Plates. My Plates may
hire third parties to store and manage such information, or to provide information
technology services relating to My Plates electronic information storage and processing
systems, provided that they observe the same or equivalent security and privacy
guidelines. However, because of the inherent risks associated with the Internet,
neither My Plates nor any other similarly situated business or entity, can provide
a 100% guaranty of data security. If a security breach caused by hackers, other
third parties or events not reasonably within My Plates’ control occurs, My Plates
will comply with legal requirements regarding notice of the breach. You agree that
My Plates’ will have no liability to you relating to such a security breach except
to provide you with the legally required notice. If you do not agree to this waiver,
you should not provide personally identifiable information to My Plates.

Changes to this Privacy Policy

My Plates will not change its commitment to safeguarding the privacy, confidentiality
and security of your Personal Information, but the details of our policies for doing
so may be modified from time to time. No change to this Privacy Policy will be effective
before it is posted on the Website. When posted, the modified Privacy Policy will
become effective without further notice to you. For that reason, My Plates asks
that you review our Privacy Policy whenever you visit the Website so that you are
always aware of the applicable policy.