Monday, August 12, 2013

July 2013 Subcompact Sales

Overall, a very good month for subcompact car sales in the U.S. The biggest improvement goes to the Chevrolet Spark, but the number is skewed due to the fact the model came out in July of 2012 but only sold a handful of cars. Regardless, the YTD number is still positive. The Ford Fiesta posted a very significant gain of nearly 89% this month and is up nearly 30% for the year. Even the slow-selling Toyota Yaris posted a good bump in July. Overall, nine of the cars on the list posted double-digit jumps in sales versus this time last year. Kia's Soul continues to dominate the sales chart, although Nissan's Versa is hot on its tail. And now that Nissan is selling the Versa Note, Versa sales may increase over the next few months.

I'm beginning to sound like a broken record with regards to the slowest-selling subcompact, the Scion iQ, which moved just 336 units—still more than the ultra-niche MINI Coupe sold. But the iQ's YTD numbers are also pretty low at 2,645, down more than half compared to last year.

Of the all-new vehicles for 2013, the Buick Encore continues to sell surprisingly well. On to the big board.

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