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Features and Benefits

AstaFX™ - Astaxanthin Super Formula

Now with 5 full milligrams of Astaxanthin and augmented by our
exclusive carotenoid co-factor blend (featuring Organic Spirulina, Lutein and
Lycopene), Purity's new Asta FX Plus -- delivers 25% more Astaxanthin -- than
our regular AstaFX formulation. Over the last 20 years, published
research and human clinicals have demonstrated the dynamic antioxidant
properties and important health benefits of Astaxanthin as a dietary
supplement.* Astaxanthin, a carotenoid that gives wild salmon
its appealing orange color, is poised to become the next "Superstar
Antioxidant." A close relative of the more familiar Beta Carotene and Lutein,
Astaxanthin is vastly more powerful at knocking out free radicals, those
infamous rogue molecules that prowl around the body, leaving damaged cells and
tissues in their wake.*

Astaxanthin - A Mighty Antioxidant

Astaxanthin has been heralded for its benefits for muscle endurance, skin
health, vision, immune function and cardiovascular health. Astaxanthin is
superior to many other antioxidants, including Vitamin C! An increasing body of
research shows how Astaxanthin can be used to support skin health, vision,
cardiovascular health and many other important areas of health.*

Astaxanthin belongs to the carotene family of phytonutrients (nutrients found in plants). Similar in nature to the more familiar beta carotene, Astaxanthin has unique properties that deliver a host of benefits to the body. In particular, the molecular structure of Astaxanthin gives it an exceptional ability to bolster our antioxidant defenses against excess free radicals. Astaxanthin helps shield fatty components of cell membranes from oxidation (referred to as "lipid peroxidation"). This important property makes Astaxanthin a highly beneficial carotene for cardiovascular health, which relies on maintenance of healthy cell membranes. Astaxanthin is especially effective at neutralizing "singlet oxygen," a reactive form of oxygen raises oxidative stress in the system.*

The Versatility of Astaxanthin

Over two decades of research have yielded a wealth of scientific data about the role of Astaxanthin in supporting the eyes and vision, skin health and physical endurance.* While protecting the retina from oxidative stress, studies show Astaxanthin can help support visual accommodation, the ability of the eye to refocus on objects at different distances.* Astaxanthin also seems to help reduce everyday visual fatigue from computer use.* The skin enjoys benefits from Astaxanthin's protective effect; Astaxanthin helps skin resist the impact of UV light and maintain its youthful qualities and elasticity.* Astaxanthin has scientifically demonstrated applications in sports nutrition as well. As observed in clinical trials, Astaxanthin supports performance and muscle recovery after exercise.*

Carotenoid Co-Factor Blend

AstaFX Plus includes a proprietary blend of six nourishing sources of carotenes (carotenoids) that bolster the body's antioxidant defenses and support healthy vision:*

Lycopene: A bright red carotene found in tomatoes. Powerful antioxidant.

Lutein: Carotenes extracted from Marigold flowers that support vision and eye health.*