Price and Promotion

Even in a sector where things always seem to be in flux, we can clear a path that brings order to your price and trade promotion strategies.

Take the guesswork out of your pricing and promotion planning

It’s doubtful that you’ve only got one promotion running at any given time. In reality, you could have hundreds—maybe even thousands—to plan and keep track of. That’s a fairly ominous-sounding task, unless of course you’ve got the right tools to keep them organised and well planned.

And we have just the tools you need to put you in a prime position to design, execute and track the best promotional programmes for every category, in every account.

If there’s one thing that’s a relative constant in the retail world, it’s that things always seem to be in flux. But don’t worry. We quantify both regular and promoted price elasticity and the effect that in-store merchandising has on sales for every product across the key supermarket chains. We then provide you with a comprehensive, end-to-end application suite that lets you plan, execute, monitor and evaluate promotion plans for every retail account in every category.

Academic research shows that Nielsen’s store-level models help forecast what will actually happen in the marketplace. Having these key insights from a company with more than 25 years of experience in trade promotion analytics will put you ahead of the pack and competitive. Our solutions will optimize your planning process and work with your enterprise resource planning systems to seamlessly ensure that the insights from the analysis are translated into real in-store programs and have a meaningful impact on your bottom line.

NIELSEN BROUGHT A TRUE MANAGEMENT PERSPECTIVE TO THE TABLE, LOOKING BEYOND JUST THE MARKETING IMPLICATIONS OF PRICE AND PROMOTION, TO THE FINANCIAL AND OPERATIONAL ASPECTS OF THEIR RECOMMENDATIONS.