Bose is expanding its horizontal to include children. It now wants to educate the young ones about the birds and the bees of… speakers and it wants to do so by selling you the BOSEbuild Built-It-Yourself Speaker for Kids. To anyone who knows their Marketing 101, you know exactly where’s Bose is heading with BOSEbuild. It is the first of the DIY kit is a cube speaker that lets kids put together a Bluetooth speaker, after which they can personalize the fruit of their labor with colors and covers. It promised to be easy to build and comes with the necessary instructions which Bose described as “involve discovery and education – from how a simple magnet and coil make sound, to how a speaker reproduces music.” In other words, kids will not only build, but also kind of know the theory behind the build, which could be good source education outside of school.

And did we mention the build guide comes in a form of a companion app? Also, the end product is a fully functional Bluetooth speaker which kids can enjoy using. Joe Titlow, Head of Sales and Marketing for BOSEbuild explains: “we believe in the importance of STEM (Science, Technology, Engineering and Math) education,” adding that, “learning doesn’t just happen at school – i happens in garages and backyards and at kitchen tables, and it starts at a young age.” Hence, BOSEbuild. Bose and Joe hope kit like this will “start a lifetime of discovery.” Who knows? Bose might actually bring out the speaker guru in some children? (and hopefully work for them in future and not start a competing brand. Just saying…). The Bose BOSEbuild Built-It-Yourself Speaker for Kids, which cost $149 a pop, is designed for ages 8 and up, and also “for the kid in all of us.”