The Definitive Book on Email Marketing

Roger W. (Saint Louis, MO)
If you are currently using email marketing, considering adding email to your marketing mix, or justifying email in your budget - you must read "The Truth about Email Marketing" by Simms Jenkins.

Must-Read for Newcomers and Veterans Alike, August 4, 2009

Scott C. (Utah, USA)
Jenkins' book is a simple, straightforward, to-the-point narrative that is a must-read for email marketing veterans and newcomers to the industry alike. Broken up into easy-to-digest segments, "Truths" offers the reader the ability to focus on one or two ideas at a time, providing the information needed to earn buy-in at the C level or just simply get a download if you're new to the game. A great book. A must-read. I highly recommend this. I pull it out at least once a week for review of concepts.

Part of Pearson's Financial Times Press's (FT Press) successful "Truth About" series, the book is designed to appeal to seasoned email marketing professionals, novice small business owners, and others looking to utilize email marketing. Read More »

About the Author

Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. Jenkins is regarded as one of the leading experts in the email marketing industry and has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill, as well as leading advertising and marketing firms. Read More »