Because I'm familiar with his work, and this is fairly typical of his style, this ad sells me Tim Walker, not Jo Malone. Someone who doesn't follow his photography will have a different reaction to the image - but to me, that bottle is getting in the way of the dream, rather than a product I must now possess.

I like it and I think Iekeliene looks ethereal. Although this ad sells more of the Tim Walker idea then the Jo Malone idea to me but it won't appear this way to the average viewer. If you know Walker's work then it's obvious but to the average Jo Malone customer I suspect they will see it as part of the companies look. I really like the two pictures that Hysteria posted, they are really pretty.

__________________http://miss-rumphius.tumblr.com/ "It is ever so much easier to be good if your clothes are fashionable." Anne of Green Gables by L.M. Montgomery