The Association of German Magazine Publishers (VDZ) found news websites expect their revenue from native and programmatic advertising, as well as digital subscription sales, to drop. German publishers expect to lose more

OnAudience.com, part of the Cloud Technologies group, has released the world’s first report about the data market size. The study includes trends, estimates, and forecasts for a three-year period (2016-2018). It reveals

May 25th is when the General Data Protection Regulation (GDPR) will be enforced – I wrote previously on some steps advertisers can take to prepare themselves for this, but since scribing that post I’ve

Digital publishers with recruitment advertising departments are turning to new artificial intelligence (AI) to monetise more of their own data, increase display ad revenues, minimise data costs and target more relevant consumers

The battle for ad dollars among the oligopoly of Google/Facebook/Amazon and everyone else, is as much about the advantage in data and the cross-channel access to consumers the major platforms continue to

From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls

Condé Nast is pushing to identify marketing opportunities across its publications, with the help of research initiatives designed to better understand consumer behavior. The effort is part of Condé Nast Performance Lab, a recently launched program within the

The predictions are now a stark reality. Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players

Marketers’ newfound skepticism of programmatic media buying is starting to turn in publishers’ favor. Whether burned by ad misplacement or fraud, wanting more control over their digital media-buying operations or fearing the General Data Protection

Using data modelling to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers, drive inventory revenue and improve the user experience, says Paul Barnard,

The European directive: “General Data Protection Regulation” seems a massive constraint on all digital interaction and transaction. In fact, it is the greatest opportunity for content publishers to recover the revenues and relationships

The B2B publishing industry is surrounded by analytics. From site metric tools to lead-gen platforms to ad analytics tools to advanced business intelligence products, we have a plethora of data flowing our

The global content publishing market is expected to generate revenue of more than USD 391 billion by 2021, according to Technavio’s latest market research. In this market research report, Technavio covers the

Google and Facebook account for roughly 70 percent of all digital-advertising spend, and competition is fierce among newspapers for the remaining 30 percent. But publishers need a new set of skills to wring the

As the internet and digital advertising have matured to become increasingly programmable the relationship between technology, data and human interaction continues to evolve. Sophisticated programmatic technology has removed a great deal of