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Outdoor Magazine iPad App

03/09/2012

USA

adidas brings the latest summer issue of its outdoor magazine to the iPad. With this app users can experience the fascinating stories of alpinists, climbers, kayakers, paraglider pilots and base-jumpers going 'all in' in digital form with plenty of exciting extras.The adidas iPad app is free of charge and brings the high quality graphics of the printed version directly to your multi-touch display. Awesome video material and photo galleries, sound effects and other smart solutions allow the reader to enjoy even more intensely when the outdoor athletes give everything they have. Exhilaration is guaranteed when watching the video shot from the camera on Valery Rozov's helmet during his base-jump from Petit Dru in the Mont-Blanc mountain range. 360-degree views and interactive elements explain the actual technologies of the adidas outdoor range. Another special feature is integrated into the story of two climbers tackling the Chimera Verticale (7c) in the Dolomites. The user can view the entire topography of the tour and zoom into each pitch to obtain the climbers' expert tips on the critical points of the route. In addition, from March you can follow the adidas Outdoor photo competition and submit your own 'all in' moments in the outdoors to win a complete terrex™ outfit plus an unforgettable individual mountain experience in Zermatt. Users will have offline access to all content; all you have to do is download it from the Apple App Store. On top of that adidas will update the magazine with new content during the summer.

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