The Apple TV is an incredibly relevant device today. It’s Apple’s attempt to augment the Netflixes and Hulu Pluses of the world with an on-demand cable TV alternative. Other companies are working on the same problem, with different solutions. Even Intel recently threw its hat into the ring.

Apple famously refers to the Apple TV as a hobby, but I view it as more of an experiment. A test for the infrastructure, the delivery mechanism and a test of how to work with content companies. Long term if the Apple TV is to become something much more than it is, it’ll have to be more aggressive in delivering content, but for now it exists as a very successful experiment.

Apple shipped five million Apple TVs last year. That’s $495M in revenue for the year just from the Apple TV. That’s not a lot of money for Apple, but it’s a business of considerable size. Given the low (relative to Apple’s other products) price point for the Apple TV, and steadily ramping shipment volume, it makes sense that the device would be a target for cost optimization. And that’s exactly what appears to have happened with the latest update to the platform.

Apple still refers to this new Apple TV as a 3rd generation platform, and it doesn’t introduce any new features, but it does carry a different model string:

Apple TV Models

Year Released

Model

New Features

Apple TV (1st gen)

2007

A1218

Initial Release

Apple TV (2nd gen)

2010

A1378

New Platform

Apple TV (3rd gen)

2012

A1427

1080p, WLAN+

Apple TV (3rd gen, rev2)

2013

A1469

New Silicon

The small increment in model gives you an indication of the magnitude of change here. No new functionality is added, but the device just gets cheaper for Apple to make. How Apple got there is particularly interesting.

Out with the Old, in with the Same

The Apple TV is a great device for anyone who lives purely within the Apple ecosystem. Users looking to play their own content that’s not already in an iTunes friendly format will have to either transcode or look elsewhere for something a bit more flexible. Apple must walk a fine line between tending to the needs of its customers while at the same time not upsetting the content owners that work with the company on the iTunes side of things. If you’re looking for a pirate box, the Apple TV is not the best solution.

The Apple TV runs its own OS and there’s no application compatibility between it and the iPhone/iPad, despite running on very similar hardware and software. I suspect Apple recognizes the difficulty in simply opening the floodgates for a bunch of applications that were optimized for touch to run on a platform that’s controlled with a tiny remote.

The Apple TV OS itself saw a major update last year, substantially changing the UI. Its functionality remained largely unchanged with this update, and since then not all that much has changed either - although there have been improvements since our review last year. Hulu Plus is now a supported streaming service on the Apple TV.

As Brian summed up in our last review, the Apple TV remains a competent Netflix box and does a great job of interfacing with all iTunes services (Photo Stream, iTunes Match, as well as iTunes video content). There’s always room for improvement of course, but if you do live in the Apple/iTunes ecosystem the experience is pretty decent.

The Apple TV also acts as an AirPlay sink, you can use it as a wireless receiver for display sent from a Mac running Mountain Lion as well as your iPhone/iPad.

None of this has changed with the new Apple TV, nor has the external hardware - we’re still dealing with the same chassis and port configuration as before. To truly appreciate what’s new about A1469 however, you have to dive inside.

Inside A1469

A1427 (left) vs. A1469 (right)

Getting inside the new revision of the Apple TV is no different than the previous model, the bottom snaps into place so you’ll need to pry it open with some (strong) plastic tools. Once the bottom is somewhat separated, just pull it out and you’re done.

Internally the name of the game is cost reduction. Whereas the previous model (A1427) had a metal slab stacked on top of the PCB, the new Apple TV moves the heatspreader to the bottom of the chassis entirely - simplifying assembly.

The power supply remains unchanged (3.4V, 1.75A), and there are just two cables running to the Apple TV’s PCB: one for the PSU and one for the power/status LED. Remove a few screws and we can pull out the PCB.

The overall PCB size hasn’t changed tremendously, but the layout and component arrangements have. The changes to the bottom of the PCB (what you first see when you open up the Apple TV) aren’t significant, it’s what happens on the flip side that’s more interesting.

A1427 (left) vs. A1469 (right)

Apple moved to a highly integrated ceramic package from USI for the WiFi/BT solution, which saved a good amount of board area. Apple also went back to a single antenna design, further reducing complexity from the short stint with the dual-antenna design in the A1427 model.

Removing the single large EMI shield we see the remaining changes. The single-core A5 SoC saw a package size reduction, and the DRAM is no longer integrated in a PoP (Package-on-Package) stack but is rather a discrete component.

Apple Silicon Evolution

Internal Name

External Name

Used In

Fab + Process Node

S5L8940

Apple A5

iPad 2, iPhone 4S

Samsung 45nm

S5L8942

Apple A5r2

iPad 2,4, Apple TV 3

Samsung 32nm

S5L8945

Apple A5X

iPad 3

Samsung 45nm

S5L8947

Apple A5

Apple TV 3r2

Samsung 32nm

S5L8950

Apple A6

iPhone 5

Samsung 32nm

S5L8955

Apple A6X

iPad 4

Samsung 32nm

The old A5 package measured roughly 14mm x 13mm, while the new package is approximately 12mm x 12mm. Chipworks removed and de-lidded the new chip, determining that it’s truly a new piece of silicon with a single core ARM Cortex A9 and a dual-core GPU. The previous part was a die harvested A5 with one CPU core fused off (S5L8942), but this new chip physically removes the unused core (S5L8947). The GPU seems to be untouched. There are other changes however, resulting in a 37.8mm^2 die down from 69mm^2 in the previous A5 design.

Thanks to Chipworks’ analysis we know that both of these chips are still made on Samsung’s 32nm process, meaning that Apple’s experimenting with a new silicon revision isn’t to act as a pipe cleaner for a new process (as it was with the previous gen Apple TV) but rather to reduce cost.

The move to a smaller die directly impacts cost, as does the move away from a PoP stack and to external DRAM. It could very well be that Apple is finally selling enough Apple TVs to warrant a custom A5 of its own rather than continue to ship die harvested A5s from iPhones/iPads. The problem with relying exclusively on die harvesting is that eventually, as yields improve, you end up selling fully functional (and unnecessarily expensive) silicon into a market that’s unwilling to pay for the added performance. If you’ve got the volumes to justify it, it usually makes sense to bring out custom silicon for major price points. This is why Intel ships multiple configurations in its processor families (e.g. there are distinct dual and quad-core Ivy Bridge die in Intel’s lineup, this avoids Intel having to sell a disabled $300 quad-core chip as a $100 dual-core chip).

There’s also the possibility that Apple would use this part in another device entirely.

I was curious to see if power was impacted at all, but as we’ve seen in previous Apple TVs the power draw at the wall is very low - on the order of a couple of watts. Slight silicon changes require much finer grained power analysis.

Pulling a page from our recent foray into measuring tablet power consumption, I wired an external power supply to the Apple TV motherboard and measured total platform power draw. There aren’t exactly any benchmarks for the Apple TV, but I put together a few tests to stress video decode, CPU and a little bit of GPU performance.

All of my tests were run on Ethernet, but I did connect to an 5GHz 802.11n network to see if there were any changes in power consumption due to the new wireless stack.

On Brian’s suggestion I streamed the hilariously awesome Netflix 29.97 short, as well as the 1080p Skyfall trailer. Both of these tasks should be handled by the A5’s video decode block.

I also enabled Photo Stream on the Apple TV, and recorded power consumption while scrolling back and forth through a gallery of my last 68 photos. This test drives CPU usage and power consumption.

Finally I ran an idle power test.

Apple TV (3rd gen) Platform Power Consumption

A1427 (2012)

A1469 (2013)

Idle - Min Power (Ethernet Connected)

1.41W

0.70W

Photo Stream Scrolling (CPU Test)

1.84W

1.07W

Skyfall 1080p iTunes Trailer (Ethernet)

1.58W

0.81W

Skyfall 1080p iTunes Trailer (5GHz WiFi)

1.55W

0.85W

Netflix 29.97 Short (Ethernet)

1.62W

0.85W

The power savings are nothing short of significant. The previous generation Apple TV wasn’t really a power hog, with platform power maxing out at around 1.6W, but the new model tops out at just a watt. Overall the power savings seem to be around 800mW across the board.

With no change to process technology, I can only assume that the reduction in power consumption came from other architectural or silicon optimizations. The significant power reduction is the only thing that makes me wonder if this new A5 silicon isn’t destined for another device, perhaps one powered by a battery. That’s pure speculation however, it could very well be that the A5 in the Apple TV is just lower power for the sake of being better designed.

Brian asked me how long it would take to make up the cost of the new Apple TV compared to the previous model (A1427) in power savings alone. Assuming you’re using the Apple TV for watching video 8 hours a day, every day of the year, you’d save about $0.26 per year on your power bill (assuming $0.11/kWh). You’d break even on the $99 cost of a new Apple TV in about 385 years. Maybe by then we’ll actually have a true replacement to cable TV.

I didn’t notice any performance difference between the two platforms, but given the nature of the Apple TV it’s kind of difficult to really say for sure.

Wireless Performance

With the previous model (A1427), Apple improved WiFi performance through the use of two antennas and driving the primary antenna at a higher gain. With the A1469 model, Apple moves back to a lower gain, single antenna design however driven by a new WiFi solution (likely BCM4334 based).

I was curious to see if there was a noticeable difference in WiFi performance, however in my testing I noted very similar performance to the A1427 version of the 3rd gen Apple TV:

Apple TV (3rd gen) WiFi Performance

Apple TV (A1469)

Apple TV (A1427)

Signal (dBm)

Noise (dB)

Rate (Mbps)

Band (GHz)

Signal (dBm)

Noise (dB)

Rate (Mbps)

Band (GHz)

Location 1 (Close)

-38

-95

54

5

-44

-96

54

5

Location 2 (Far)

-70

-88

54

2.4

-69

-90

54

2.4

Final Words

The latest Apple TV doesn’t change functionality, nor does it appear to be a step back in performance. The A1469 model really helps Apple reduce costs, both through better engineering and through a physically smaller A5 SoC.

The implications of this smaller, lower power A5 SoC are unclear to me at this point. It seems to me that the Apple TV now sells well enough to warrant the creation of its own SoC, rather than using a handmedown from the iPad/iPhone lineup. The only question that remains is whether or not we’ll see this unique A5 revision appear in any other devices. There’s not a whole lot of room for a single-core Cortex A9 in Apple’s existing product lineup, so I’m encouraged to believe that this part is exclusively for the Apple TV. Then again, I’m not much of a fortune teller.