Spotify Is Taking One Of Its Most Popular Playlists On Tour

LOS ANGELES, CA - JUNE 24: Gucci Mane performs onstage at night three of the STAPLES Center Concert, sponsored by Sprite, during the 2017 BET Experience at Staples Center on June 24, 2017, in Los Angeles, California. (Photo by Bennett Raglin/Getty Images for BET)

In this new era of streaming dominance, playlists have taken on an importance never before seen in the music industry. Before on-demand streaming services popped up, playlists were reserved for parties or for music aficionados who wanted to spend their time organizing and reorganizing their favorites by mood, genre and so on. Now, everybody using a streaming platform has a favorite ranking where they discover new songs and artists, and the playlisting world is becoming something of a business on its own.

A handful of Spotify’s playlists are followed by millions of music lovers, and with new songs being added every week, proper placement on one of them can turn a tune from an unearthed gem into a global hit in no time. Labels and publicists fight for the attention of those that curate these programs, and over just a few years, the number of playlists, as well as their significance, have both grown noticeably.

Playlists are everything in the music biz, and the Swedish streamer has even been able to turn some of its most popular listening options into powerful and easily recognized brands. Now, Spotify has announced that for the first time, one of its most popular playlists is going on tour. The company is mapping its first ever nationwide trek, which will borrow its name from its second most-followed listing. RapCaviar, which highlights the best songs just released in hip-hop and which has just recently passed seven million subscribers, is lending its name to the first outing, which will hit half a dozen cities across the U.S. throughout the summer and which is set to feature some of the most exciting talents in the genre.

The first RapCaviar show will take place in Atlanta on August 12, and will be headlined by Gucci Mane and Mike Will Made It, along with a few still-unannounced guests. Tickets for this show go on sale tomorrow via Ticketmaster, and with just those two acts named, it’s not likely that the event won’t sell out. After Atlanta, the RapCaviar Live tour will head to Chicago, Houston, Los Angeles, New York and Toronto, though no superstar names or even dates have yet been revealed for any of those cities.