In its latest ‘Shot on iPhone’ campaign, Apple has teamed up with the National Hockey League to showcase photos taken with its handsets. Billboards, first spotted by Adweek, have started popping up across the U.S. and Canada featuring images taken by NHL players.

Apple on Friday released several new World Cup-themed videos through its official YouTube channel. As part of its continuing “Shot on iPhone” advertising campaign, the latest footage showcases soccer-themed videos captured by iPhone owners from all over the world.

We’re now just a few days away from the World Cup, and Apple has announced that it has made it easier to follow along with the action using its devices and services. Siri, iBooks and Apple News have all been updated with new content for the big event.