NET NO THREAT TO NEWSPAPERS

Rather than compete for readership, newspapers have developed a collaborative relationship with the Web, according to a comprehensive survey by The Media Audit of 85 U.S. metro markets. The firm found that newspaper Web sites help to extend the reach of their print counterparts, minimizing rivalry between the two versions. Also, newspaper Web sites are updated throughout the day, which improves a newspaper’s ability to complete with television news programs with up-to-the minute breaking news information. Source: http://cyberatlas.internet.com/big_picture/traffic_patterns/article/0,,5931_3300281,00.html