Cotto-Canelo PPV buys 900K

The middleweight showdown between Miguel Cotto and Saul Canelo Alvarez did 900K buys according to HBO. The fight saw Canelo become the new middleweight champion by defeating Cotta via unanimous decision. All together the fight generated around 58$ million in revenue. It's likely the number turned in a profit for everyone involved. Cotto was guaranteed $15 million while Canelo earned $5 million. It's a solid number between two guys who have never sold over 600K buys as their own PPV headline. The star power of Cotto and Canelo among the Hispanic population surely increased interest in the fight.