Central Location Testing & Taste Tests

Central Location Testing

A Central Location Test or CLT is essentially a face-to-face survey method where respondents are invited to some convenient place (ranging from a public hall or our specialiZed facility). This type of setup is used for studies requiring extensive stimulus material to be shown and/or tested in fairly standard conditions.

We have the capability of recruiting nationally to meet all your market research needs. In addition, we can secure venues appropriate to a variety of central location studies, whether it be a 5,000+ square foot automotive clinic site, a completely equipped kitchen for a taste test or a hotel banquet room to accommodate 100 or more respondents

Concept Testing

Concept testing is widely used to evaluate new product ideas so that potentially successful new products can be identified early on. Then limited research and development resources (and limited marketing resources) can be focused on the new product concepts with the greatest probability of consumer acceptance in the marketplace. Concept testing can also be used to help evaluate advertising concepts, promotional concepts, packaging concepts, and strategy concepts.

Product Testing

Concept testing provides insight for designing a more optimal product or service. When made actionable, concept tests allow you to laser focus on your products and priorities. Concept tests have the ability to improve your product, shift your priorities and increase your product-market match.

Sensory Research

In general usage, the term “sensory research” tends to refer to product testing that is used by R&D scientists to help them formulate new foods and beverages and reformulate existing food and beverage products.

Advertising & Copy Testing

Taste Tests

It is vitally important to make research dollars count in today’s hyper-competitive food industry. Taste tests are an easy way to gather lots of powerful quantitative and qualitative data about a food product. Respondents are invited to a set location to provide their feedback between at least two food or drink options tasted and will be asked to rate each sample tasted on a variety of attributes. The end goals that a market research taste test are most often designed to reach are either to decide between a particular recipe/flavouring of a new product, or to rank the taste of your product against competitors.