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Recent Posts

Marketers are well aware of the many definitions of the word “campaign.” We build campaigns to promote products or services, but we also use them to track first-touch in Pardot and relate them to our sales funnels in Salesforce. So which campaign does what? In general, all marketing campaigns, whether Salesforce, Pardot or another tool,…

Analytics is a fact of life for data-driven marketers: the only way to truly understand the value of your marketing efforts is to rely on analytics and reporting, and sometimes it feels like an impossible chore. Every campaign comes with it’s own targets and goals and metrics need to be cross referenced and compared, teams…

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…

As a lean, 3-person marketing team at Kotter – a rapidly-growing consulting firm – we needed a marketing automation system that could essentially serve as a fourth team member nurturing, scoring, assigning leads, and reporting for us when were tied up with other things. Unfortunately, our first foray into marketing automation wasn’t cutting it. As…

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…

As the world becomes more and more saturated with information, it becomes harder and harder to stand out from the crowd. It also becomes more important than ever to make your customer feel like they also stand out from the crowd. Personalizing your campaigns tells your customer that you know them, you see them, and…

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…

Even though most B2B marketers are bought into Account-Based Marketing (ABM), very few of them are actually using the strategy to its greatest potential. While running a one-off ABM initiative is a good start, the magic really happens when you work across your organization to develop integrated campaigns that address the needs of your target…