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KSA Perspective 2001 - Sports Brands / Loyal Brands (2001)

In a flat apparel market characterized by product saturation and sameness across categories, sport or sport-inspired apparel is faring a bit better than apparel overall. Traditionally a category that encourages trial through innovative fabrics, colors, technology, fashion and performance benefits, athletic apparel brands continued to give consumers a strong performance in 2000. This FREE report looks at the consumer's loyalty to sport brands, and explores what successful marketers are doing to retain and create new loyalty -- specifically looking at brand awareness, conversion factors, satisfying consumer needs, quality, fit, and performance-influenced decision factors.

2001 Edition - PDF Only (8 pages; 514k)

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