First up is a post of mine from MarketingSherpa this Friday. I interviewed a reputation management expert for a how-to consumer marketing article who worked the American Airlines account for a major PR firm that day. He provided an interesting insight into some of the behind the scenes aspects of 9/11.

From the link:

I spent 48 hours doing nothing but monitoring and taking in reports from different people. I didn’t go to bed. I didn’t go home. It was kind of funny because the next day after the first 48 hours was over, I actually had scheduled a meeting with the Interactive Marketing team at AA.com.

I went to that meeting and I hadn’t gone to sleep. They insisted on having the meeting, not because they really wanted to have the meeting, but they knew that I was also in the Corporate Communications side, and that I knew what was going on.

For all the good that a night of baseball seemed to be doing, it was clear that the outside world wasn’t going away, no matter how much we wanted it to do just that. Then Mike Piazza stepped up once last time.

In the eighth inning, with the Mets down 2-1, and fan enthusiasm rapidly waning, Piazza hit a defining shot of his career. A fastball by Steve Karsay, left right in Piazza’s wheelhouse, promptly found its way over the center field fence, giving the Mets a 3-2 lead which would hold up till the end.

Piazza tried his damnedest to maintain composure as he rounded the bases, but the fans weren’t as controlled. Despite the thinning attendance, the cheers were as loud as any I’ve experienced in my 31 years. It was as if 41,000 people, after two weeks of holding their breath, finally allowed themselves to exhale.