Planning and executing a great native ad strategy can be tough but, if done well, native campaigns often outperform other ad types. In this article, we examine why native ads are a great monetization strategy for mobile games.

After creating and growing the Fun Run games to over 100M downloads, the founders of the GIF sharing platform Megacool realised that it’s possible to reach the masses by triggering word-of-mouth. In this guide, they outline how...