Posts Tagged as internet marketing

If you want to successfully grow your brand, optimizing your web presence is a requirement. With the right real estate marketing Search Engine Optimization (SEO) techniques and best practices so rapidly changing, keeping up with the latest tricks of the trade is essential to your rise in the rankings and gain in sales.

What changing SEO real estate marketing trends do you need to be aware of in 2016?

• Keywords drool. There continues to be a dwindling positive correlation between keyword use on your pages and search rankings. Google searches are becoming smarter, focusing on “user intent” to determine optimal search results for clients. In short, it’s time to change your focus from keyword-zealous to quality content.

• HTTPS and URLs may surprise you. Expected: Page length, total number of links, and international targeting positively increase exposure in search results. Unexpected: An HTTPS URL, which is a more secure protocol for sending data, provides a small SEO boost, offering advantages where search results are similar.

• Dot coms don’t matter. Is the Dot com you wanted taken? Don’t sweat .net or .realtor domain names. They’re just as effective in terms of SEO. Do keep domain names short and clear. However, there is a definite negative correlation between good SEO and lengthy URLs and URLs with numbers.

• Social impact. SEO experts disagree on whether social signals directly affect Google searches. However, there are still SEO benefits to high numbers of social shares. Which sites offer your business the biggest benefit? Facebook, Twitter and Google+ have the biggest positive impact, according to Moz.

Are you searching out the right real estate marketing tips for your business? Properties Online can help. Find out more today.

Want to learn something (A LOT) about landing pages, conversions and Internet marketing? Want it to be funny while you’re doing it? I know that sounds like a tall order, but only a smidge of the way through you’ll receive this proverbial pat on the head: “You are now 50% of the way to being smarter than 98% of all marketers.” I’m talking about The Moz Blog’s “The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read.”