Germany Food and Drink Report

About This Report

Abstract:

Economic activity in Germany is being fuelled by two key components: private consumption and exports. Consumption in particular is in a sweet spot at present, due mainly to a sustained rise in real wages and easing credit conditions. ...Hundreds of thousands more migrants will arrive this year. Depending on how quickly these migrants can be assimilated, a rapid increase in the size of the labour force (where there are hundreds of thousands of vacancies) and of the consumer base could provide upside growth surprises over the coming years. Meanwhile, financial conditions for German households remain positive. The European Central Bank s easy monetary policy has brought nominal borrowing costs for Germans to all-time lows, and importantly, well below the rate of nominal wage growth. These conditions have prevailed for the better part of five years, in

...In April ----, French multinational food company Danone opened an infant formula processing plant in Germany. With production capacity at around --,--- tonnes per annum, the factory will produce infant formula for export to around -- markets across the globe (Just-Food.com). ...In April ----, French multinational food company Danone opened an infant formula processing plant in Germany. With production capacity at around --,--- tonnes per annum, the factory will produce infant formula for export to around -- markets across the globe (Just-Food.com). Food and drink sales will continue to be shaped by rising health awareness. ...In the drinks segment, we forecast beer consumption to fall over the next five years as consumers favour moderate drinking. Also reflecting this trend, carbonated soft drinks will lose popularity.

...German consumers have a strong preference for high-quality goods and product innovations, with health, wellness and functional foods, as well as organic products, having significantly increased in popularity. Germany is the largest economy in Europe and the largest market for many food products. ...

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