Although I have had a LinkedIn profile for many years, I am far from an expert on how best to use the tool. I do, however, recognise the important role it can play in marketing ourselves, and in turn our businesses. Consequently, it very much deserves its place as a masterclass within this book, and to sidestep my own inexperience with LinkedIn I have turned to the expertise of two businesswomen, Liz Barnes FCIM and Nicky Kriel. Both women are not only very active on ...

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