SESSIONS:

Successes and failures in the market place. The consumer motives, willingness to pay and attitudes

ABSTRACT

The European demand of aquaculture and fisheries products is being satisfied with an increasing imports from overseas products. The PrimeFish project aims at enhancing the competitiveness of the European fisheries and aquaculture producers with a tool of market intelligence (PrimeDSS) allowing to identify trends and patterns in the main markets of Europe, as well as success and failure stories from the industry. In order to make it possible, a qualitative consumer study with 90 interviews have been carried out in Spain, Italy, France, Germany and United Kingdom. It allows to identify positive and negative attitudes towards seafood consumption and refine posterior qualitative studies. In parallel, an analysis of the success and failure industry practices was also carried out using primary data collected through a semi-structured interviews and secondary data from the company reports. The results will be applied to the development of the Fisheries and Aquaculture Competitiveness Index (FACI), also included in the PrimeDSS.

Highlighted outcomes from the World Seafood Congress in Reykjavík Iceland 2017 -Based on inputs from Matis experts and chairs of sessions at the World Seafood Congress Increased international cooperation within the Blue Bioeconomy is key to sustainable use of the world’s aquatic resources for food production and other value creation as well as an improved […]

The Iceland Responsible Fisheries programme is a voluntary marketing tool serving the Icelandic fishing industry and the value chain in whole. The project was launched in 2008 and it includes promotion of origin and certification of Icelandic fisheries. The IRF Foundation (IRFF) owns the programme and takes care of the operation and certification, but Promote […]