The weekend after Thanksgiving is drawing closer on the calendar, and marketers are preparing for the final push to get customers to companys' doorsteps and websites during Black Friday and Cyber Monday.

Clocks are counting down fast until those famed shopping days arrive, so the tactics you choose need to make the most impact now more than ever.

It’s common knowledge that the holiday’s present an opportunity for many businesses to increase sales. But what many businesses don’t consider is the impact of holiday keywords on their digital strategy. And by “holiday keywords” I don’t just use of the big holidays like Black Friday, Valentine’s Day, or Christmas.

A whopping 49 percent of marketers begin their holiday marketing before Halloween, so if you haven’t got anything solid planned yet, you’d better get a move on.

According to the NRF (National Retail Federation), 20 to 40 percent of yearly sales for small and mid-sized retailers take place in the last two months of the year, so the holidays are an important time to market your brand as well as your products and services.