Whew, all the branding wears down journalists trying to make sense of layoffs and economic crumble. One thing is clear. Journalism changed 2.0 or 3G. These suffixes demonstrate journalism and technology blend. CJR reporter Curtis Brainard asks “is this going to require a whole new subset of the newsroom that has special knowledge in computer science, coding, and programming?”

The chief operating officer at ReadWriteWeb offers an explanation of the divide in newsrooms between “techies” and “content creators.” Bernard Lunn writes “Journalism is a form of art, albeit closer to craft than art.” He explains “to a techie, art is just content.” Then he asks “which is more important, code or art?”

The idea – journalist and computer programmer working together. Briggs built a business on belief traditional journalists can easily acquire digital media skills. He said the technology is relevant but high tech needs more to sustain an industry. The consultant appeals for “an entrepreneurial mindset, measureable success tied to establishing social capital, and a recognition that authentic, transparent and collaborative work is the foundation for viability and sustainability in the marketplace.”