To many of us, the 2016 presidential race is moving from baffling to bewildering. But if you look into the science of worldviews, a pattern begins to emerge. Even more interesting, this pattern mirrors the evolution brands must undergo to thrive and survive in our turbulent world.

To give this bizarre state of affairs coherence and make it easy to understand, I invited behavioral scientist John Marshall Roberts aboard for a lively discussion. Fasten your seatbelts!