Lee Perry posts a considered defence of F2P games on Gamasutra, focussing on things that F2P games seem to do better than P2P. For example, for all the emphasis on metrics, they really do have a good idea of what their players enjoy doing. They do have to offer new content regularly to keep people interested. Compare this with the WoW “lets try something completely different next expansion” and “lets do patches at a glacial pace” approach. (I know they’re doing better in MoP, I know.)

As long as your goal is still to make a great game, and not to simply apply these techniques to shovel-ware garbage in the hopes of winning the mobile gaming lottery, I encourage developers to look at these concepts and pick at least a couple to embrace. Get out there and use these forces for good.

Guild Wars 2 has a B2P model where you buy the basic game and then there is no subscription, but they have a cash shop. EVE has a kind of hybrid subscription system where it is strictly speaking a subscription game but you can potentially pay for your sub using in game credits if you have them.

The majority of MMOs are now F2P where you can download the game for free and start playing without needing to subscribe. They make their money using a mixture of cash shop items, paid DLC/ expansions, subscription options and selling in game gold for cash.

And then some games are totally free, such as traditional MUDs which are coded and run by volunteers. They welcome donations towards the costs of the server but there’s no reason to pay other than altruism.

One of the features of games that have transitioned from subsciption to F2P is that the player base tends to increase significantly in the short term (not surprising really) and also the number of subscribers increases in the short term. We’ve seen this most recently in SWTOR, which posted just under 500k subscriptions in the last EA earnings call. (They evidently have an effective “we will annoy you until you subscribe” F2P model going on.)

Green Armadillo compares a few different F2P models, dividing them into “Pay to Win” and “Pay for Others.” There are other ways to compare the different models, usually based on what perks/ virtual goods are being sold and how the game encourages people to become paying customers.

It isn’t even clear whether F2P does favour the casual player over the hardcore, as that also can depend on the business model. PvP games might lure in free players to act as cannon fodder for those who pay (World of Tanks), whereas other games make bank from selling cosmetic gear or lockboxes to casuals. It’s true though that if you do play casually, you can access a large number of MMOs without having to pay for any of them these days.

Liore describes the frustration that subscription players feel when a game goes F2P, the sense that the tight knit fabric of the game and certainties of the regular payments are being blown open, possibly to be replaced by an influx of rude casuals and a selection of annoying lockboxes (both of which have happened at pretty much every game which has transitioned). Without going that far, there is the potential for F2P to really divide up the player base and make existing players think hard about exactly how casual/ hardcore they want to be.

So – it’s a fast changing environment but the direction of the journey is very clear. Have your views changed at all on F2P games over the last months/ years?

What is a ‘good’ game worth exactly in these days where AAA MMOs embrace the F2P model, where Steam offers regular deep discount sales, where mobile apps tend to cost under a dollar each, and where collectors editions and ‘pre-purchase’ deals are climbing in price?

The economist would say that goods are worth whatever people are willing to pay, but as consumers we each have to arrive at some concept of ‘a fair price’ to come to that decision. Frex, why did I think paying £50 for a pre-purchase of GW2 was unreasonable, where lots of other people thought it was fine? Which games would I buy on release, even if they did cost more than similar games in the past?

So when EA’s chap in charge of Origin spoke out against deep discount sales a couple of weeks ago, on the grounds that ‘they cheapen intellectual property’, it’s worth a pause to think about what he meant. Economists love increasing discounts because of the idea that every reduction opens up a new tier of customers who would want the product at the new price but wouldn’t have been prepared to pay more. And if everyone knows that the sales/ reductions will be coming, people just have to decide how much they’d be willing to pay and how long they’d be willing to wait and buy accordingly. It’s all about expectations. If it wasn’t guaranteed that sales would happen then more people might pay higher prices, on the grounds that they’d rather have the game than not, and waiting might not result in a price drop. You see this sometimes with Blizzard games, since they have a reputation for not offering discounts for a long time after release. Although I think they will have lost some goodwill from the WoW annual pass, especially if the release date for MoP drifts towards the end of the year.

Anyhow, EA evidently had some internal differences on the topic since they’ll be offering deep discounts on games on Origin. That’s … fairly contradictory.

Have your ideas on ‘a fair price’ for games changed over the past few years?

But this has all made me wonder how I decide on what is a fair price for games I buy.

I didn’t have any issues paying full price and a full sub for SWTOR (I’m still enjoying it, for the record, and feel that I’m getting my money worth), but when EA start talking about F2P for SWTOR, my first reaction is to rethink my plans to take out another 6 month sub – what’s the point if they might experiment with cheaper options? (That’s illogical btw since I can’t imagine it’d happen within 6 months anyway – but it makes you think.)

For an MMO I am mildly interested in but not to the point of getting in on release, knowing that F2P could be a future option is more likely to make me wait and see.

But I’m still not fond of F2P models for MMOs, I don’t think I would want to make my ‘main’ MMO a F2P one.

Steam sales have made me think “wait 6 months or so until it’s cheap in a sale” on some games which I might have otherwise picked up sooner. Or I might not, but knowing the sale will come does affect the decision.

I do also have a few games picked up cheaply in Steam sales that I haven’t really played yet, so perhaps not THAT good value.

The humble indie bundles also have to make anyone think hard about buying indie games, if price is your only criteria, because some of the strongest indie games have ended up in these cheap bundles.

I don’t like it when full box price creeps above £40 for new releases, that makes me far more likely to look round for a deal or wait for a sale.

And increasingly, the amount of play I get out of a game isn’t strongly related to how much I paid. With sub games that I enjoy, the link is actually quite close though.