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Inbound marketing is the act of encouraging people to find you, rather than going out and bringing in prospects using offline tactics. One of the most powerful tools you have at your disposal is your blog.

Did you know that B2B companies that blog twice a month bring in 70% more leads than companies that don’t? This is a startling statistic that demonstrates how significant your blog can be. It only makes sense to optimize your blog content for inbound marketing.

The main part of optimizing your blog is to optimize it for social media. Most of your audience will come in via social media, so you need to figure out when to post and how to post. Here are some essential tips for optimizing your blog for social media.

Know your target audience and what they respond to.

Post the right hook. You only have a couple of sentences in the preview window. Make sure your blog content is encouraging people to find out more.

Figure out the right time to publish your blog and promote it. When are people most likely to view your content?

Building your presence on social media takes time. Your blog must act as a tool to increase your reach on social media and your social media presence must act as a tool to drive traffic to your blog. It’s a two-way relationship.

SEO-Friendly Content Marketing Subjects

It all starts with the title of your blog. You must come up with something people actually want to read. While the way you structure your title is an important part of the process, getting the content right in the first place is your main priority. What are people talking about right now? If you are plugged in to your target audience, you should already know what’s trending now.

Try to strike a balance between evergreen content (content that will be relevant five years from now) and milk content (content that will only have a lifespan of a few months). The latter will ensure people feel like they have to read now, whereas evergreen content will keep older content relevant for a new audience.

As you can probably tell, there’s an extreme level of importance in knowing your target audience.