Executives at Best Buy Co. Inc. want to increase online sales to catch up to e-commerce rivals. But the company's website has a long way to go, and they know it.

That's the gist of a Wall Street Journal report that takes apart the shortcomings of BestBuy.com, the online store of the Richfield-based retailer. The website has problems customizing recommendations for individual buyers and, until recently, would get confused between point-and-shoot cameras and their higher-end cousins.

Best Buy is already improving programs that let online shoppers pick up their goods at stores, and it's begun a test program that uses its stores as mini distribution centers. More details on that effort can be found in a broader story from our print edition on CEO Hubert Joly's efforts to turn Best Buy around.