Good Knight to enter African market

Godrej Consumer Products Ltd (GCPL) will soon roll out Good Knight mosquito repellent brand in Africa, as a part of their expansion.

Africa will be GCPL's new destination for launching the entire range of GCPL products under Good Knight brand

“We will be rolling out brand Good Knight in Africa over the next couple of months. We would be focussing on Africa in a big way,” GCPL Business Head India and SAARC Sunil Kataria was quoted by PTI as saying.

After India and Indonesia, Africa will be the company’s new destination for launching the entire range of GCPL products under Good Knight brand. It would modify its strategies to suit the local market in Africa, as they have done for other countries.

“We have started taking the learnings from India and Indonesia markets to Africa, which is our next focus for our home insecticides business for us,” Kataria was quoted by PTI as saying.

GCPL from last seven years has been selling Good Knight brand in countries like Bangladesh and Sri Lanka. About six months back they had introduced Good Knight fast cards in Sri Lanka.

“We keep on cross pollinating the ideas from India and keep pipelines to all neighbouring SAARC countries Nepal, Sri Lanka and Bangladesh which are very critical,”Kataria was quoted by PTI as saying.