EFFECT OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF ACCOUNTING STUDENTS OF UNIVERSITY OF NIGERIA, NSUKKA, IKERE CAMPUS

CHAPTER ONE

INTRODUCTION

Background of the Study

The effect of social media can be good on students but if we have a closer look on the real effect of social networks. Today it is mining the future and carrier of students. The social media like https//www.linkedin.com, http://www.facebook.com/, https://twitter.com/ and https://www.orkut.com/ etc. are continuously distracting students from their studies. The main focus of student should be education but unfortunately today’s student are emphasizing on such sites which can be a complete wastage of time. Social media was only an electronic connection between users but unfortunately it has become an addiction for students, teenagers and even adults. This paper presents impact of social networks on education, students and impact on life of teenagers, further it describes how social networking websites are auditory and dangerous for youth and teenagers. Internet is a very essential part of life from shopping to electronic mails and education, internet is very important.

It is a very large community which is using internet for pure education but unfortunately we have also a very large number of people including majority of youth and teenager using Internet only for social media. Internet is very big evolution of technology but when we talk about the social media it is extremely dangerous tor youth and become enormously common and widespread in past few years. The phenomena of social network is quite simple to understand, it is a web based facility which allows individual user to build a profile identity and generate subjective associations and connections among himself and list of other friends and communicate with them at a central location Junco (2010). These websites are powered by many international companies because these websites are centrally visited by millions of people thus companies can get benefit of advertisements, this is how social media get their wealth user can register himself free of cost in social media sites like facebook.com, orkut.com and linkedin.com etc. Seyi (2012). People get connected to one another after registration and then post news, information, fake news and other things including videos and pictures etc. Spitzer (2012). Although social network can be used for good purposes but it is generally used for involvement of digital snapshots, illuminating demographic material and information, exposing securities, and conducting online conversations, because many communities motivate user for this kind of inappropriate actions David (2014) and these communities has almost spoiled the image of social networks. In late 1990’s social media born with Web 2.0 introducing features of blogging and posting with the website named sixdegrees.com (2009) which allows user to create profiles and make friends, later it come up with new features in year 2003 a new face of social media linkedin.com and myspace.com but in year 2003 facebook.com and orkut.com change the total concept of social networks in the history of social media and web sciences, it changes the definition of social networks. After year 2003 social networks were very much advance with new features, by new features the user even can change the whole front end appearance of the website on his profile which is a step The world’s first commercial space communication company created by the United State Congress in 1962 was the communication satellite corporation (COMSAT). In 1964, the United State Government and eleven (11) foreign Nations signed a space communication pact. The partnership was known as “International Telecommunication Satellite Organization (INTELSAT).

Statement of the Problem

It has been discovered that since the advent of social media sites in the 1990s, that the academic performance of students has been grossly affected as a result of deviation, distraction and divided attention between social networking activities and their academic work.

Students devote more attention to social media than they do to their studies hence the woeful performance during examination. Therefore, the question this study is out to answer is: how do social media affect the academic performance of students of the University of Nigeria, Nsukka?