Marketing Gone Wild: Translating Market-Speak

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As I type this, I’m sitting in the press room at the annual Expo of CEDIA (Custom Electronics Design and Installation Association). This is the show for all the people in the business of custom installation of electronics gear. Topics range from simple things, such as the network cabling retrofit I wrote about last year, to very high-end home theater installations costing millions of dollars.

As I went to various press conferences, I noticed that the twisting of language by marketing types has become a phenomenon of epidemic proportions. Sometimes it’s difficult to understand what these terms and phrases actually mean. So on the following page, we give you a brief glossary so you’ll know what it really means when certain phrases come up.

Referring to the single glass reactor, they are often used for chemical or medical field. From here: http://www.toption-china.com/single-glass-reactor. These reactors still play a crucial role in many fields such as the chemical industry, production field or cars window and so on,

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