Tag: programmatic ads

It is often said that the average consumer sees 4,000 ads per day. While the accuracy of this statistic is hotly debated, it at least sounds true. We know for a fact that people see advertisements all the time, so much so that our brains have learned to filter out most of these marketing messages. Yet marketers keep pushing ads in hopes of cutting through the clutter, while simultaneously contributing to it.

Thankfully, there are better ways to tackle mobile app marketing to entice new users. Below we will discuss programmatic mobile advertising and its benefits over traditional ad buys. (more…)

The primary goal of mobile app marketing is to acquire users by getting people to notice and install your application. But in the age of “freemium” pricing models, it’s more important than ever to attract the right kind of people. These are the kinds of users who will go beyond their initial installation to spend money within your app. That makes generic, one-size-fits-all ads risky; it’s easy to blow through ad spend when you’re going for consumer quantity over quality. (more…)