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COVERGIRL & Walgreens Mobile Coupon Marketing

Mobile Personality Quiz

Engaging Personality Quiz available on a microsite and mobile-optimized site. Fans of The Hunger Games: Catching Fire answer a series of questions about their style and favorite features to reveal their Hunger Games District Look. Throughout the experience, consumers watch video tutorials on how to create their look, view relevant products, and obtain a shopping list. Consumers who submit a $20 COVERGIRL receipt receive a ticket to the film, and participants on mobile devices receive a COVERGIRL coupon offer.