Reigning Sound Revisits Young Love in ‘My My’ (Song Premiere)

Reigning Sound’s “My My” is a jangly, jubilant song about the time-honored tradition of going on a date, hitting a rock ‘n’ roll show, and taking a drive (with time built in for a secluded parking session). All that adds up to “a nice summer-love thing,” says band leader Greg Cartwright, an influential guy in the world of garage rock.

Though “My My” shares ingredients with countless rock songs about first dates, it was inspired by a generation experiencing such rituals for the first time.

“I write a lot of things with my kids in mind,” says Cartwright, a married father of three children, ages 10, 16 and 22. “I see all these things they’re going through and it makes me think about puberty and growing up. It’s remarkable how easy it is to recall those feelings. It’s never like that again, until maybe when you meet the love of your life.”