Rakuten to power Barca ID system supporting fan engagement

As World Cup frenzy swept soccer fans all over the world this year, social media analysts have been looking at how the action on the pitch is reverberating online. While the data isn’t available yet for this year’s tournament, in 2014 there were some 672 million tweets featuring #WorldCup, according to Twitter. It’s clear that fan engagement is more important than ever to ensure the growth of major international events and global brands. The same is true in professional league soccer. Spain’s FC Barcelona isn’t only one of the most successful soccer teams in the world, it’s also tops at […]

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