EA's digital distribution service, Origin, is set to deliver third-party content "very soon," EA CFO Eric Brown said today. Origin has gathered 4 million client installs, a number Brown expects to see grow as we enter the holiday season, also known as Dueling Mainstream FPS Launch season. Brown says EA will use its collection of 130 million users and various payment methods to attract third-party games to Origin.

EA has previously said Origin wasn't created to compete directly with Steam, but that was way back in July, when EA wasn't sure if Origin would catch on. Apparently plans can change drastically in two months, especially once an obvious business-dependent marketing ploy actually catches on.

Battlefield 3 Info

Description

Built on the cutting-edge Frostbite 2 technology, Battlefield 3 aspires to be DICE's best shooter and biggest launch yet. Expect improved graphics, louder explosions and more smithereens. So many smithereens.