The win elasticity provides a measure of the importance of quality in driving demand. For example, if the statistical model finds that a team's demand is unrelated to winning rate, then the implication is that fans have so much of a preference for the team that winning and losing don't matter. For a weaker team (brand) the model would produce a strong relationship between demand and winning.

Simply put, the teams at the top of the list have fans that jump on the bandwagon when the team starts winning, and jump off it when they lose. The teams at the bottom have fans who come or don't to games regardless of the team's success, or lack thereof. (Hi Miami!)