The competition is more than just Apple Maps. And counter-example, here in the Netherlands OpenStreetMap is often much more detailed than Google Maps, and much more up-to-date. Anecdote: two years ago a party I was with got stuck in the country side. In the dark. It was pouring. On Christmas. On a, as it turned out, private road. It was only thanks to OpenStreetMap we could actually tell the road we were stuck on, to call for help. According to Google Maps we were in the middle of a large field, it draw an absolute blank there - quite literately; there simply wasn't anything nearby on the map.