"Real Men" Campaign

"Real Men Don't Hit Women!"

Domestic violence is the leading cause of injury to women in the United States, more than muggings, rapes and auto accidents combined. Most of the domestic violence victims police agencies speak with say that they had been assaulted many times in the past but they did not tell anybody. Victims often wait until they believe that their life is in danger before filing a police report.

The Grapevine Police Department believes that one of the best ways to combat the problem is to make it socially unacceptable and for the abusers to feel that they are not “Real Men” if they assault women.

The creator of the "Real Men Don’t Hit Women!" campaign is Sergeant Bob Murphy, who retired from the Grapevine Police Department in May of 2007. Retired Sergeant Murphy says he had long admired the “Don’t Mess With Texas” anti-littering campaign for its catchy slogan that everyone remembers and for the results of that campaign.

Retired Sergeant Murphy developed 6 posters using different personnel of the City of Grapevine such as police officers, a fire fighter and street department foreman. We want the posters displayed in areas that are not only accessible to the public, but also in areas such as warehouses, break rooms, lobbies, restaurant kitchens, waiting rooms, work areas, schools, trucking companies, etc. Everywhere that men will see them we want them displayed.

If you have any questions about the campaign or if you would like one or more of the posters to display, please contact Sergeant Jason Keller at 817.410.3206.