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Smurfit Kappa sweeps the board at the EFIA print awards

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18 April 2016

Smurfit Kappa has been praised for its creativity and expertise in print and design, winning 13 times, more than any other entrant, at the recently held 2016 European Flexographic Industry Association (EFIA) Awards.

Smurfit Kappa took home four Golds for its solutions for valued brands Jack Daniels, Huggies, Le Rouge and Standard Brands, along with a number of Silver and Bronze awards. The awards were won by Smurfit Kappa sites in the UK and Ireland.

Of the 13 awards, two were won by Smurfit Kappa inspirepac for the Huggies Baby Wipes Frozen Pack. The product was created using the recently installed Bobst 924 Printer Folder Gluer machine, this machine offers high printing accuracy, image consistency and outstanding quality control. Smurfit Kappa acquired inspirepac in 2015 to build on its existing capabilities in the high quality print and Point-of-Sale market segments.

Smurfit Kappa Chelmsford was awarded a Gold for its creation for Jack Daniels, which judges praised for its crisp and clean finish. The Jack Daniels product shows in-depth knowledge of high-definition print-production at all stages of the process and high-quality print on more demanding Kraft grades of board.

Smurfit Kappa CRP won Gold for its creation for Le Rouge. This was created in collaboration with the customer, resulting in a premium product with increased print definition and a finish with enhanced and bold colours.

Smurfit Kappa’s fourth Gold went to its Lurgan operation for the Standard Brands product. Following a Silver win last year, Lurgan have continued to work in partnership with the customer and challenged their printing capabilities by taking this product from a six to four colour print process, whilst maintaining high quality standards and brand identity.

Clive Bowers, CEO Smurfit Kappa UK, said, “It is incredible to see how well our teams across the UK and in Ireland have done. We are so proud of all those involved and particularly of our inspirepac, Chelmsford, CRP and Lurgan operations on their Gold awards. Winning 13 prizes in one night demonstrates that year-on-year, we are impressing our customers with our print quality to drive sales and delivering on our promise to Open the future.”

Smurfit Kappa won a total of 13 awards and three highly commended across eight different categories, including:

GOLD

Jack Daniels Tennessee Honey - Smurfit Kappa Chelmsford

Le Rouge - Smurfit Kappa CRP

Huggies Frozen 10 Count - Smurfit Kappa inspirepac

Standard Brands - Smurfit Kappa Lurgan

SILVER

Grey Goose Mixed Vodka Selection - Smurfit Kappa Chelmsford

Huggies Frozen 10 Count - Smurfit Kappa inspirepac

Haribo Starmix £1 Promo - Smurfit Kappa inspirepac

M&S Standard Vegetable Pack - Smurfit Kappa Tannochside

BRONZE

Reformed Spirits, Martin Millers Gin - Smurfit Kappa Chelmsford

Thatchers Wood Grain Tray - Smurfit Kappa Chelmsford

Diageo Baileys 6x700ml - Smurfit Kappa Lurgan

Passport Scotch - Smurfit Kappa Tannochside

Accolade Wine Echo Falls with Summer Berries - Smurfit Kappa Yate

HIGHLY COMMENDED

Hendricks 6x70cl - Smurfit Kappa Tannochside

Muller Corner Florida Inspired - Smurfit Kappa Yate

Muller Dairies Rice Maple Syrup - Smurfit Kappa Yate

Since 1972, the European Flexographic Industry Association has been supporting the entire flexographic print supply chain with support tools and initiatives to drive the industry forward with higher levels of recognition, operational efficiency and technical knowledge.