Booklets

Through our Lulu.com storefront, the EFA sells a variety of specialized booklets on topics of interest to editorial freelancers. Links at each title’s description below will take you to the purchase area for the publication format of your choice on the Lulu website. Please note that electronic versions of the new 2018 booklets will be available as soon as possible once a technical problem at Lulu is resolved.

If you are an EFA member and would like to write a booklet, please see the Booklets FAQs.

80 Common Layout Errors to Flag When Proofreading Book Interiors

By Lynette M. Smith

ISBN: 978-1880407-71-4

This book provides guidance on the types of layout errors commonly encountered in the interior layout of a book before it is published and gives some idea as to techniques the layout professional may employ to remedy the errors.

A Freelance Editor’s Guide to Book Production

By Rachel Hockett

ISBN: 978-1-880407-27-1

Veteran book producer Rachel Hockett details the process of taking a book from raw manuscript to printer-ready files in this updated and revised edition of the popular EFA guide. Topics include creating the schedule, estimating the costs, hiring the freelancers and suppliers, preparing the text, creating the front matter and index, reviewing the proofs, invoicing, and working with the author and publisher.

A Freelancer’s Guide to Difficult Clients * New for Fall 2018 *

By Ann Kellett, PhD.

ISBN: 9780359165995

In this concise guide, the author analyzes freelance editors’ stories and identifies four broad categories of difficult clients: the manipulator, the rule changer, the procrastinator, and the willfully ignorant. Real-world examples of each are presented, as well as how the freelancer resolved the situation and the major lesson learned. Their stories are followed by advice from experts. In more than 30 years of writing and editing, the author has worked with only a couple of difficult clients, and they inspired her to learn more about preventing and resolving these types of situations to ensure that each party in the freelancer-client relationship is successful.

A Guide for the Freelance Indexer

By April Michelle Davis

ISBN: 978-1-880407-21-9

A Guide for the Freelance Indexer has been many years in the making when you take into account that April Michelle Davis, prior to teaching the “Introduction to Indexing” course through the Editorial Freelancers Association, earned a master’s of professional studies degree in publishing from George Washington University as well as certificates in editing, book publishing, and professional editing. She also completed the “Basic Indexing” course at the USDA Graduate School and “Indexing: Theory and Application” at the University of California, Berkeley. A member of the American Society for Indexing, she is chair-elect for the Mid-South Atlantic chapter of ASI. This is an important book for anyone embarking on an indexing career, or considering such a move.

By Jennifer Karchmer

ISBN: Electronic format

While proofreading is a critical step in the editing process, it unfortunately gets short shrift. Sometimes it is skipped entirely, resulting in unprofessional work, which can affect sales and credibility. In this book, Jennifer Karchmer, owner of Over The Shoulder Editorial, imparts personal stories, anecdotes, examples, and practical advice to show how important proofreading is to any written product. This book serves as a companion piece for freelance proofreaders and editors alike who want to work more efficiently and effectively. Writers of all genres also will appreciate the self-editing tools presented here.

Advanced Features of Word: How to Easily Format Theses and Dissertations * New for Fall 2018 *

By Rochelle Deans

ISBN: 9780359165353

How to Use Advanced Features of Word to Format Theses and Dissertations takes the guessing out of formatting, providing you with a headache-free path to formatting academic documents that are university-compliant and easy to change and unify. Learn how to update styles, create automatic tables of contents, use section breaks effectively, style and update page numbers, apply universal indents, access and understand the format painter, and more.

An Author’s Guide to Saving Money on Editing

By Janell Robisch

ISBN: Electronic format

FromSection 1, “The Value of Patience”: “Congratulations, you’ve written a book! Now, according to conventional wisdom, whether you are planning to self-publish your book or submit it for publication through a traditional publisher, you need to have your book edited. The editing process, a series of several steps that includes structural editing, copyediting, and proofreading, will transform your book from a rough draft into a polished work that you can send off into the world and be proud of.”

An Editorial Freelancer’s Guide to Business Entities

By Alex Bennett, Esq.

ISBN: Electronic format

Adapted from the author’s introduction: “Like every other small business owner, freelance writers and editors need to think about the legal structure of their businesses. Choosing the right business form can have tax advantages and protect personal assets from litigators. This guide is a concise introduction to legal entities and several related ideas, directed at a typical freelance business with only one owner-employee and no outlandish financing requirements. Its goal is to give freelancers a sound foundation for making better business structuring decisions.”

Are You Worth the Wait?

By Susan Hughes

ISBN: Electronic format

From the author’s introduction: “When I launched my freelance editing business a few years ago, I had no plan, no clear idea about what I was doing. I never realized that a new career was in the works. If I’d known that, I might have run in the opposite direction, having recently retired from a twenty-nine-year teaching career. I had no clue that I would eventually be busy enough to have to schedule my clients in advance. Even further from my mind was the idea that writers would be willing to wait for my services—sometimes as long as six months! This booklet will outline the steps I took in my journey to become a wait-worthy freelance editor. I must warn you that it’s not a quick process. It takes time to reach the point where clients will pay to reserve editing time with you months before you’re available to provide the services they’re looking for. What follows worked for me, and it can work for you as well.”

Author and Editor Together: Building the Best Manuscript

By Jon Harrison

ISBN: 978-1880407-75-2

From the author’s introduction: “This booklet is about the author-editor partnership and the role it plays in creating the best possible manuscript. It focuses on the partnership between the freelance editor and his or her author-client.”

Building a Freelance Client Base

By Grace Murphy

ISBN: 978-1-329-58749-6

From the author’s introduction: “Developing a dependable client base is not magical or mysterious. It requires some skill, effort, and consistency, but you don’t have to be a marketing guru or spend your entire day working to get more work. This book shows how you can develop a good client base over time and in these incremental stages: Creation, Maintenance, and Expansion.”

Building Successful Freelancer-Client Relationships

By Erin Wilcox

ISBN: 978-1880407-74-5

From the author’s introduction: “Today’s publishing landscape offers more opportunities than ever for freelancers and clients to work together. Major publishers, university presses, and small presses regularly hire freelancers to support every aspect of the publishing process. Many writers seek editorial services to develop their projects prior to submitting to an agent. Self-publishing authors avail themselves of expertise-for-hire at various points in the creative process, from research and fact-checking to project management, editing, proofreading, indexing, and book design. Freelancers might be called in on a short-term basis, or we might be engaged for longer-term projects. Whatever the scenario, a good-faith relationship between freelancer and client enhances both the editorial process and finished product. But how do we build that trust?”

Choosing an Editor: What You Need to Know

By April M. Davis

ISBN: 978-1880407-72-1

From the author’s introduction: “Good editing should be invisible. Editing helps authors convey what they intend to and helps authors look more credible by eliminating errors that would produce doubts in the minds of the readers. Although editors and authors work together toward the same goal—a perfect manuscript—the relationship between them is sometimes adversarial. Writers are working for themselves and will create what they consider to be perfect manuscripts. Editors are working for publishers and readers—even if paid by the author—to produce error-free manuscripts that are clear in terms of grammar, spelling, and flow.”

Contracts Demystified: A Guide for Editors and Authors * New for Fall 2018 *

By Sarah Dubel

ISBN: 9780359165957

This booklet provides editors insights for consideration when creating custom contracts that not only protect their livelihoods, but also help build successful business relationships with clients. Authors and editors alike will come to know the logic behind the inclusion of certain terms and conditions, and shall be able to negotiate and tailor the provisions with their unique engagements in mind.

Copyright and Permissions: What Every Writer and Editor Should Know

By Elsa Peterson

ISBN: 978-1-880407-23-3

Elsa Peterson has more than twenty years of experience as a freelance permissions editor in addition to having been copyright administrator for European American Music Distributors Corporation. She wrote this book with the aim of covering the essentials of copyright as they relate to writers and editors. It is especially intended for those who work on a freelance basis because they can’t rely on a corporate legal department to keep them out of trouble when it comes to copyright. It is also hoped that this book will inform those who are interested in working as freelance permissions editors and those who may be in a position to hire permissions editors. In addition to working with intellectual property, Elsa is also a freelance picture researcher and developmental editor. She holds a BA with highest honors in music from the University of California at Riverside and an MA in music history from Case Western Reserve University.

Creating Fiction: A Concise Guide for Writers and Editors

By Eric Reeder

ISBN: Electronic format

Adapted from the author’s introduction: “Writing believable and engaging fiction is a challenging task, as is editing fiction, but it can also be extremely rewarding and fulfilling. The purpose of this work, Creating Fiction: A Concise Guide for Writers and Editors, is to provide a concise but detailed overview of the process of creating fiction, both for writers and for editors. The different sections of this booklet are relevant to all types and genres of fictional works, from short stories to novels and from science fiction to romance. Creating fiction should be an enjoyable and exciting process. This booklet is designed to help both beginning and experienced writers of fiction focus on the various elements of fiction and on practical tips, methods, and strategies for writing and editing fiction. In the back of this booklet is a comprehensive bibliography of sources that I used, in addition to my own experience, in writing this; any and all of the sources would be useful to consult during the process of creating fiction.”

Ebooks and Editors: What You Need to Know * New for Fall 2018 *

By Kevin Callahan

ISBN: 9780359165643

Editors play a vital role in creating ebooks by providing well-structured manuscripts, accessible text and images, and ebook–only material. They collaborate in new ways with everyone in book production — designers, photo researchers, typesetters, ebook developers — to produce high-quality print and ebook editions. This booklet describes the different digital formats and how they are produced. More importantly, it lays out how ebooks expand publishing possibilities and how editors can contribute.

Editorial Expectations * New for Fall 2018 *

By Judith Reveal

ISBN: 9780359165681

Establishing a successful relationship between the author and the editor depends on transparency between both parties. Both parties should ask the questions that will affect their relationship and the answers should be clear and concise. Editorial Expectations is designed to address the most important topics and allow both the author and the editor to approach each issue to obtain clear understandings as they move forward to a successful association.

Editorial Networking * New for Fall 2018 *

By Jocelyn Kerr

ISBN: 9780359166169

Who says networking is a bad word? Well, a lot of people, actually. But it doesn’t have to be. It’s one of the most effective ways to meet potential new clients and land editorial gigs, so it’s worth exploring. Gear up and get ready to start talking—and no, you don’t have to be that sweaty person pushing business cards into everyone’s hands. This is how to take the gross feelings out of meeting new people. Yes, even for introverts. Is networking different for writers and editors? Not really. Editorial Networking gets creatives (slightly) out of their comfort zones and breaks down the where and how of business networking. No, that doesn’t mean coming on strong or writing up elaborate sales pitches. This book is for writers and editors who are looking for ways to be more comfortable expanding their social and professional circles.

Feast and Famine No More: How to Fill Your Editing Schedule and Keep It Full * New for Fall 2018 *

By Blake Atwood

ISBN: 9780359166213

At some point in your freelance editing career, you will face every freelancer’s fear: a blank schedule. Your inbox is empty. Your former clients may not write another book for years. And you’re at a loss for how to find those elusive would-be clients. You’re not sure when you’ll next be able to pay yourself. You may even begin to wonder if freelancing was the right decision. Famine threatens your livelihood. But there are proven steps you can take to reinvigorate your pipeline. If done with purpose and consistency, you can have clients proactively contacting you for their next editing need, and your schedule will get full and remain that way. But it takes work, so let’s get to it.

Freelancing 101: Launching Your Editorial Business

By Ruth E. Thaler-Carter

ISBN: 978-1-880407-29-5

Ruth E. Thaler-Carter is a seasoned and successful freelance editor who takes readers through the steps necessary to establishing a successful freelance editing career. Ms. Thaler-Carter has worked for many years both writing and editing in many areas, and she is often the editorial expert people turn to in online blogs and discussions. Her advice has always been greatly valued.

Freelancing 101: What You Need to Know to Run a Successful Business

By Michelle Dalton

ISBN: 978-1-329-59374-9

From the author’s introduction: “If you’re like many people who work for someone else, thoughts of becoming your own boss often float through your mind. Visions of going to the gym during the day, or taking a two-hour lunch, or doing laundry at 10:00 a.m. are prevalent . . . but then reality sets in. There are mortgages and car loans to pay, college tuitions to save for, retirement earnings to amass . . . and so the thoughts of becoming a full-time freelance editor or writer fall by the wayside.”

Freelancing as a Business: 7 Steps to Take Before Launch Day

By Katherine Pickett

ISBN: 978-1-329-59196-7

From the author’s introduction: “A large number of people working in and around publishing earn their living as freelance or contract workers. They choose their projects, set their own schedules, and reap the benefits of their hard work. It sounds like a no-brainer — who wouldn’t want that job? — but to be successful you need a solid foundation upon which to build your business. Do you have the foundation you need to become an editorial freelancer?”

Get Those Grants! * New for Fall 2018 *

By Katherine Harper

ISBN: 9780359165193

Today’s nonprofit organizations rely on outside financial support. Get Those Grants! provides an informative introduction to prospect research and proposal writing. Author Katherine Harper, a veteran grant writer, explains what types of funders exist, how to find them, the information that matters to them, the process of crafting a successful proposal, and how to locate and work with nonprofit clients. A resources section lists grants-related books, periodicals, databases, and training opportunities, many of them free of charge.

Google Docs for Editors * New for Fall 2018 *

By Karin Horler

ISBN: 9780359165902

Copyeditors work in diverse roles, and in some industries—especially the education, corporate, and tech sectors—G Suite, not Microsoft, is the standard. Independent authors with limited budgets or clients from developing countries may prefer the free Google Docs over the pricey Word. Google Docs has features that can facilitate collaborative work. Thus, many freelance editors need to understand web-based word processing, regardless of whether they use it for their actual editing, to offer a workflow that makes sense for their clients.

Grammatical Gleanings

By Patricia M. Godfrey

ISBN: 978-1-880407-26-4

Grammar maven Patricia M. Godfrey offers guidance to “working professional copy editors and any others who share their love of the English language and who delight to explore its byways” in fifteen essays that originally appeared in “The Wizard of Rs,” a regular column in the Editorial Freelancers Association newsletter. Discussing issues of grammar and syntax, idiom and semantics, and punctuation and typography, “this brief collection will clarify a few obscure points, warn of imminent linguistic peril, or simply add to the knowledge and relish with which its readers regard the language.”

How to Become an Editor * New for Fall 2018 *

By Jared Carew

ISBN: 9780359165834

Looking to start a career in editing? Already started a career but unsure how to proceed further? Every industry needs proofreaders and editors. And helping an author to create their masterpiece can be a very rewarding career. The author of this instructional booklet has drawn on his own eighteen-year career in the editing profession to help get you going further in your career.

How to Prepare Your Manuscript in Word

By Iris Bass

ISBN: 978-1-329-58748-9

From the author’s introduction: “Your book manuscript will pass through multiple hands before it is published. If it is being sent to an agent or publishers, it needs to be keyboarded as simply as possible, so as not to distract potential buyers from its content. Neatness counts, too, if the manuscript is being delivered as contracted or you are self-publishing via a book packager. How well prepared your manuscript is as a document will affect how smoothly it passes into print . . . or perhaps even e-print.”

Is Self-Publishing Right for You?

By Emily Buehler

ISBN: Electronic format

Adapted from the author’s introduction: “The Internet has made self-publishing a viable option for authors, enabling them to sell books across the world. And there are many services now available to help self-publishing authors. However, these services are not always necessary. ‘DIY’ self-publishing is a lot of work, but it can be a rewarding endeavor. This booklet provides an overview of the entire process. If you decide that self-publishing is right for your manuscript, you’ll know what you face, and you can consider which parts of the process, if any, you’d like to outsource. Throughout this booklet, I’ll point out places where you might consider using a service or hiring an expert to perform a task. Even if you’d like to leave most of the steps in the process to the experts, it might be better to hire specialists—for example, a copy editor, a book designer, a distributor, a publicist—rather than hiring one company to do it all.”

It’s All About the Niche

By Cheryl Smith

ISBN: 978-1-329-58744-1

From the author’s introduction: “Choosing a life as a freelance editor/writer brings up many questions, and how you answer them can have a major impact on your success as a freelancer. One of the more interesting is the subject of this booklet — will declaring a specialty for yourself likely increase or decrease your freelancing opportunities?”

Language Bias: An Editor’s Guide to Biased Language

By Emily Mahan and Sandra Distelhorst

ISBN: 978-1880407-70-7

From the author’s introduction: “Language bias is language that reflects or perpetuates ‘demeaning attitudes and biased assumptions about people.’ There are both practical and ethical reasons for avoiding biased language. The use of biased language has a rhetorical effect: it may alienate or offend readers, and decrease your credibility with them.”

Making Word 2010 Work for You

By Hilary Powers

ISBN: 13-978-1-880407-35-6

Since the success of Hilary Powers’ Making Word Work for You, people have been asking when Powers would come out with another Word book, particularly with the advent of the new Word programs using ribbons. This is the book everyone has been waiting for: it tames Microsoft Word. Anyone who is an editor or writer and works onscreen must have this book. Not only does Powers cover such topics as how to work with Track Changes, macros, and other features that ensure your document has been created and edited well, but it also broadens your resources with links to further aids. Hilary Powers has been freelancing since 1994, when she settled on editing as the skill most likely to allow her to emulate Nero Wolfe and avoid leaving home on business.

Making Word Work for You

By Hilary Powers

ISBN: 978-1-880407-22-6

Successful freelance editor Hilary Powers explains how to get the most out of Microsoft Word when editing manuscripts on screen. Among the subjects she covers are personalizing the program and the screen to meet your needs and taste, deploying Word’s custom features, domesticating Track Changes, creating and using macros and templates, coping with the snares and pitfalls Word users often encounter, and finding useful resources and program add-ins. With this guidance, editors can increase their page-per-hour throughput—and their income.

Manage Erratic Workflow: How to Make Time for Fun and Gain Peace of Mind * New for Fall 2018 *

By Serena Howlett

ISBN: 9780359165438

To manage erratic workflow you need to strengthen or acquire business skills: market research, networking, product differentiation, and sales. A business plan is the first step toward effective management. An annual evaluation of successes and shortcomings will enable you to focus your energy, identify market demand for the skills you possess and develop a competitive strategy. You will learn to manage the volume and quality of work. When you focus on the kind of editing you do best, clients are likely to appreciate your true value. With more predictable workflow and income, you will have the opportunity to make choices as to how to spend free time.

Post, Share, and Tweet Your Way to the Top

By Susan Hughes

ISBN: 978-1-329-59376-3

From the author’s introduction: “Regardless of the type of editing you do, you have to go where your potential clients are—online. They’re out there, waiting. Through social media marketing you’ll maximize exposure and get your name out there, generate leads, improve your search engine ranking, and rise to the top of the freelance editing heap. With this book you will learn to find potential clients, interact with them, and grow your freelance editing business by harnessing the power of social media marketing.”

Résumés for Freelancers

By Sheila Buff

ISBN: 978-1-880407-25-7

The highly versatile Sheila Buff, who is chair of the EFA JobList and leads an Affinity Group for new freelancers, illustrates how to transform a traditional résumé into a marketing tool that will reel in freelance jobs. Using actual résumés as examples, she demonstrates how to highlight skills and create an implement that leaves no doubt to a prospective client you’re a talented professional committed to self-employment. Aside from discussing some alternatives to using the traditional résumé, Ms. Buff also brings up what other types of documents could be used as accompaniments or alternatives to résumés.

Rev Up Your Referrals: Generating More Word of Mouth Business

By Jake Poinier

ISBN: Electronic format

Adapted from the author’s introduction: “Word-of-mouth business serves as a freelancer’s virtual sales force. Getting more referrals, however, isn’t a passive enterprise. You need to cultivate the appropriate mindset and create the right strategy. That active investment in your business will pay off over the long haul—and the more you do it, the better it gets, much like compound interest at your friendly local financial institution.That’s why you’re reading this: to take action. And since you’re making that commitment, . . . I’m giving you my personal guarantee right now that this stuff works, as long as you put in the effort.”

Sensitivity Reads: A Guide for Professional Editors * New for Fall 2018 *

By Ebonye Gussine Wilkins & Lourdes Venard

ISBN: 9780359166275

More and more, authors and publishers are turning to sensitivity readers to make sure their novels or nonfiction pieces accurately and authentically represent a culture or group of people. But what exactly is a sensitivity reader? And what does the job entail? This booklet will answer those and other questions. We’ll explain what a sensitivity reader does, both for fiction and nonfiction. We look at categories or niches you may want to explore; issues you should be targeting as you read; use of language and unintended meanings; how to break a sensitivity read into macro and micro points; and how to position yourself to find such work. In addition to the how-to’s of doing a sensitivity read, we also focus on the business side—fee schedules, contracts, and nondisclosure agreements. This book also provides checklists for when reading fiction or nonfiction, explains current publishing terms you will need to know, and offers additional resources helpful to a sensitivity reader.

Should Freelance Editors Charge by the Hour or by the Project?

By Jon Harrison

ISBN: 978-1-329-59195-0

From the author’s introduction: “A vexing question for many freelance editors is how to charge for one’s services—by the hour, or by the project. This booklet discusses the pros and cons of both methods for charging clients to help you determine which method will work best for you.”

Social Media: The New Revolution in Communication

By Barbara Magalnick

ISBN: 978-1-880407-98-1

As a freelance editor for over twenty-five years, Barbara Magalnick realizes how important social media is for the freelancer. This introduction to social media offers freelancers, particularly those in the publishing world, all the information they need to get involved in the social media revolution. There is a rundown on the social media scene, how it works, and, most of all, how to get into it and use it successfully to advance a freelance editorial career. Ms. Magalnick also discusses how you can protect yourself online and avoid the typical problems associated with privacy, spammers, scammers, and discussion groups. Full chapters are devoted to Facebook, Twitter, and LinkedIn.

Task-Based Logs * New for Fall 2018 *

By Laurie Lewis

ISBN: 9780359166053

Most freelancers keep logs so they know how many hours to bill for their work. A good log can provide so much more information! By logging by task and analyzing their logs, freelancers can identify their strengths and weaknesses, assess a project before accepting an assignment to determine if the price and deadline are reasonable, and calculate lucrative project fees. This booklet explains how to keep task-based logs and how to use them to work smarter and earn more money.

Textbook Development as an Art and a Science

By Carolyn D. Smith with Jeannine Ciliotta

ISBN: 978-1-880407-24-0

Seasoned textbook development editor Carolyn D. Smith and freelance writer Jeannine Ciliotta explain the steps that go into developing a textbook, from initial concept to final manuscript, in this classic EFA publication.

The Art of Editing for the Corporate Market

By Mary Johnson

ISBN: 978-1-880407-30-1

For those who may have thought of entering the world of corporate editing, this is the book that can help you make that transition. Mary Johnson, who has been editing for the corporate market for nearly three decades, takes you beyond the everyday rules of grammar and punctuation to provide insight into the unique editing requirements of business publications. She honed her skills editing for the corporate world at a major high tech firm. This book is a winner!

The Editor as Self-Publishing Consultant

By Linda Nathan

ISBN: Electronic format

From the booklet: “This book will help you make the most of the author-editor relationship to relate to self-publishing authors and to provide useful tools for their (and your) success. It examines the immense self-publishing industry and how editors can find their niche and offers help in appraising and meeting clients’ needs and in being a liaison with agents and publishers. It discusses potential pitfalls, relates a few success and horror stories, and provides marketing tips, online resources, and a chart of Pros and Cons of Traditional v. Self-Publishing.”

Three Types of Editors: Developmental Editors, Copyeditors, and Substantive Editors

By Eric Reeder

ISBN: 978-1880407-82-0

From the author’s introduction: “There are many types of editors. With all the different kinds of editing that exist and all the various words to classify varieties of editing and editors, it can be difficult to know exactly what certain terms mean. It is definitely challenging for authors in need of editing services to determine what differing sorts of editors do or what varied categories of editing entail.”

By Wendy Meyeroff

ISBN: 9780359169993

First time starting your own business website? Time to update what you posted years ago? Check here for back to basics (still often overlooked!) plus get insights on 21st-century stand-out-from-the-crowd options. The author, a twenty-year custom content and web design reviewer, walks you through standards to set for yourself or your developers in eight easy chapters. Web 1.0 is directed to those in editorial fields (e.g., writers, editors, proofreaders, etc.) but any small biz/home office can benefit. Among the topics covered: How many overall links does your site need? Any sublinks? What are the checkpoints for easy online readability? Should you include a blog? And even the pros and cons of using social media to spotlight your site/skills/services and bring readers back to your “office.”

What’s Your Style: Customize a Style Guide in Six Easy Steps

By Robin Martin

ISBN: Electronic format

From the author’s introduction: “Maintaining consistent style throughout the course of a project is a crucial element of any editorial work, whether you are copyediting the main body of a manuscript, front and back material, charts and tables, or design elements. Sometimes it is necessary to finesse the rules. It has been said, ‘Punctuation is there to serve the writing, not the other way around.’ And though style is much more than punctuation, this idea, the premise that style should serve substance, is why I have written this booklet. I have found a handful of core best practices that carry over from one project to the next which makes customization of style guides quite simple. I hope you find the six-step approach presented here easy and useful.”