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Who We Are

Symmetric provides sampling services to companies that place a very high value
on representative samples, scientific sampling methods, and advanced fraud-detection systems.
Symmetric applies advanced technology and sophisticated systems to create and manage some of the best
online panels in the world. From its origins in 1996, Symmetric's suite of online panels has expanded
to include American Consumer Opinion® and five B2B panels. All are carefully balanced, continually
refreshed, and systematically cleaned via high-tech and low-tech methods. Nonresponders, speedsters,
and cheaters are continually purged. In addition to its worldwide panels, Symmetric can supplement
its samples by drawing participants from hundreds of other sampling sources, using the Icion®
sampling platform. All samples are vetted by Symmetric's Sleuth™ fraud-detection systems.
Stratified sampling controls and random selection of participants within each cell helps ensure
that each sample is as representative as possible.

Please contact us to learn more about our panels, sampling methods, Icion®
and why Symmetric should be your sampling partner.

Complete demographic profiles are maintained, including:
Age and GenderFamily CompositionEducationMarital StatusOccupationEmployment StatusEthnic BackgroundType of DwellingHousehold Income

Our B2B Panels

Other Services

Symmetric is owned and operated by Decision Analyst. Founded in 1978, Decision Analyst is one of the
largest research and analytic firms in North America. The firm has over 150 employees who are
experts in an array of different services. Some of these services that could help you with your project
are listed below: