I mean, aside from the fact that the clothes are kinda on the hideous side....... why are all the pictures on the website taken to look like a photo taken at 6am of an incredibly hungover, not very attractive girl in desperate need of a hair brush and some flattering make-up. Who looks at those and thinks OMGZMUSTBUY!!!

I mean, I'm sure I'm by no means their target customer, but regardless, I can't understand at all why anyone would buy anything from that place. Or find the models remotely attractive.

I was dressing up as pikachu for a thing so I went in there looking for a garish pair of yellow leggings. "Ah how much can they be? I'll just get basic cheap ones"
The basic cheap ones were something like £17. No-WAY.

Frankly I don't really like going into their stores because everything's so colour coordinated it's like being the walk-in wardrobe of someone who's too scared to just be themself so they buy something for every colour and occasion to avoid having to think about it.

it's based around the idea that "Yeah sure i'm not very interesting just now, but you can tell from my threads that I was at a PRETTY WILD party not too long ago". It appeals to them. This crossed with "Who needs a sense of humour when your t shirt is funnier than you'll ever be?" = hipsters