Glossary

Link Juice

Link juice is the power or equity passed to a site via links from external or internal sources. It is the power that any link can give to another webpage. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search ranking. Links can send link juice to another page on the same website, or to an external page on a different website. It includes interlinking on short and long tail keywords, sitewide links and including in sitemap helps.

Link Juice should be spread evenly rather than concentrating too much on any particular link. The maximum number of links to have on any web page is 1000. Links relevancy, authority, trust, distribution, position, accessibility are some of the factors on which the link juice would depend.