During the video, Pixie shows she knows what she wants as the spray tanner waves the tube across her face and asks her 'Is that enough, do you need a bit more?' and the toddler replies, 'I need a bit more.'

'Whereabouts, on the face?' the tanner asks, as Pixie nods and rubs her face across her cheeks to show where the 'colour' should be applied.

In an earlier shot of Pixie posted by Techno Tan agent Shelley Cox, the caption reads, 'Always my most enthusiastic client for her weekly tan (even if it's air only!!)'

A long-time spray tanner herself at the studio, Summer Mist Spray Tanning and Beauty run by Shelly Cox in Sydney's Eastern suburbs, Roxy says it's simply a case of her daughter playing another version of dress-ups.

More please! Pixie shows the spray tanner where she wants the pretend colour applied during her play session

Just a game: Mum Roxy says Pixie's spray tans are just another version of children's dress up games

'She thinks if her mum is doing it she should too!' Roxy told the Daily Mail Australia on Friday.

'I don’t worry about what other people think – each to their own.

'I am certainly not concerning myself with how other parents choose to parent their children so I don’t think anyone needs to concern themselves with how I do.'

Roxy, who married investment banker Oliver Curtis in 2012, says her daughter loves playing all kinds of games, including messing around with Play-Doh and ragging 'her bruvva baby Hunter' into her room to play tea parties, and she doesn't believe this type of play-acting will give Pixie any particular focus on beauty or the way she looks.

'For now she can pretend and is laughing doing so! Really, it's like her standing in her kid's kitchen and pretending to cook - it's not like she is behind the real stove whipping up a meal. Little people like to pretend to do what the big people around them are doing.'

'I doubt Pixie would even remember what she did a week ago, so no – she is 2 years old!' she said.

'I will of course parent her to take pride in her appearance as she grows up, and there is nothing wrong with that – it's important to care about how you present yourself.'

'As a parent you can only hope for a healthy and happy child, and at the same time do your best to ensure that they are well looked after and given the best care they can get - that’s all people should be concerning themselves with.

'Not whether she is or isn’t standing in front of an air gun for all of 2 minutes pretending to spray tan and having a chuckle at the same time!'

As for when Pixie will be allowed to have the tan for real, mum knows when she'll give the green light.

'When she is 18!' she laughs. 'No rush any sooner!'

Team mum: Pixie cuddles younger brother Hunter, seven weeks, who has an Instagram account set up by mum

On Friday, Roxy showed herself in mum mode, cuddling up to Pixie and young son Hunter in another snap on her daughter's Instagram account, dubbing the kids her 'A-team.'

The Australian businesswoman - and busy mum- is seen sitting on the floor of her Sydney home as she cradles her son, her red-headed daughter also squeezing into the frame for the family photo.

Posting a similar shot to her own social media on the same say, Roxy wrote 'Cute' next to the image of her mini-me daughter dressed as a princess in a purple tutu and matching tiara.

Just weeks ago Instagram shut down the account Roxy ran on behalf of daughter Pixie, saying it violated terms and conditions that required users to at least 13 years of age.

Business Time: Besides running her successful Sweaty Betty PR company, Roxy has also appeared on TV

But a day later, it was business as usual for the family as Roxy set up a new profile for Pixie.

It's clear Roxy is happy raising her children in the spotlight, not only launching lucrative social media accounts for the kids- where clients are charged up to $200 for product placement - but writing about their lives for them in Instagram captions where she speaks in their voices.

'Don't worry buddy, I know how you feel,' reads one caption written by Roxy as 'Pixie' to her brother Curtis. 'She always has that phone in her hand snapping away at any opportunity - you will get used to it!'

Working mum: PR star Roxy juggles her business with raising her two children with husband Oliver Curtis