Segment

Size

Website

$1,000,000+

collected

5,400+

donors

$330

average gift size

Challenge

The Field Museum needed to raise funds to support the museum’s ongoing initiatives, funds, and programs. They needed an online giving solution that was flexible enough to allow for multi-platform donations and the ability to use multiple online forms. Additionally, they wanted to determine a way to thank their donors instantaneously for their donations.

Solution

Through MobileCause, The Field Museum was able to embed a secure, mobile-friendly donation form on their website with custom fields including “in honor of”, membership details, plus automatic email tax receipts with dynamic personalization fields. They also created multiple online forms for use across program and membership opportunities – each customized with the corresponding program or membership branding, including colors, images and description text, along with custom suggested gift amounts and recurring gift options to help boost giving. After a donation had been made, donors landed on a thank you page where The Field Museum embedded a video explaining their mission and showing visitors learning and interacting at the museum.

Impact

This new approach reminded donors to think about their favorite museums and encouraged new donors to support The Field Museum. Within the first year of implementation, they had raised $1,073,000 in donation funds from 5,452 donors. They also had procured 57 new recurring donors and had raised the average gift size to $330. This new support both financially and otherwise helped improve the museum bringing even more culture to the Chicago community.

The Field Museum

The Field Museum, located in Chicago, IL, is one of the world’s greatest natural history museums. Founded in 1893, The Field Museum fuels a journey of discovery across time to enable solutions for a brighter future rich in nature and culture, as highlighted by their mission of “Inspiring Curiosity.” To donate to the cause, click here.

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The Field Museum was last modified: July 30th, 2018 by Daniel Aggarwal