In Thinking MU, they believe that life’s for living intensely, without limits. Everything in life is attitude.

Their inspirations are nature, craftsmanships, humour, the new world they want to see, and people, especially people.

They only use organic cotton of the highest quality, India and Peru. They use certified biodegradable pigments and they carry out over half of their production in natural white.

They contribute to the fair trade and respect the laws of nature.

NEW!

Trash, the initiative whereby they make newly upcycled clothes out of recovered fibers from old garments and other recycled materials. A zero waste project and a huge step towards circular economy.

It empowers the circular economyCircular economy is a model to put an end to the “throw-away and replace” culture we live in. We humans take, make and dispose non-stop, and this simply can’t work long-term. Operating a circular economy is like imitating the biological cycle, where waste becomes a resource to make new stuff, just as the dying plants turn into nutrients when they decompose, helping new plants to grow.Imagine the goods of today becoming the resources of tomorrow and brands making products out of their waste whereby no resources have been lost in its production. That’s circular economy. Awesome, isn’t it?

— It reduces the use of natural resourcesBy using recycled materials, Trash uses 80% less water than a conventional collection.

— It uses less dyes20% of industrial water pollution globally is attributable to the dyeing and treatment of textiles. Trash is made with old garments of different colors. By blending their fibers, we obtain a magical mixture of colors from past collections and no dying (or very little) is needed.