Redefining waste

Waste Management is shifting to a business of capturing value from cyclical material cycles – essentially redefining their understanding of waste – and Celery is supporting the company’s transition with a wide range of visual storytelling, digital and print communications. These include a company-wide Sustainability Report that articulates a new vision for the company, interactive infographics that make complex recycling processes understandable, and individual factoids tailored for social media.