Over the past few years we have seen strong growth in the number of offers for transport in Paris and in most large cities. New transport services (urban car-sharing, electric scooter hire and even experimental autonomous shuttles) are complementing “traditional” transport offers and are consistently disrupting the habits of city-dwellers.

This diversification should see complete optimization of transport methods. That being said, the fact that these offers are operated independently makes it difficult to use inter-modality – the use of more than one means of transport during the same trip –in today’s city.

Trip mapping applications that are available on the market today are mostly designed for public transport, though 11% of Parisian transport takes place in a car.

As such, due to a lack of visibility, motorists are more inclined to exclusively use their cars, even if it takes longer or costs more. Many trips, however, could be optimized using other means of transport.

The push to change transport behaviors towards multi-modality is even more important as large cities commit to restricting traffic within urban centers, in order to help improve the air quality and living environment of their citizens.

Lastly, according to Article 51 of the Law on Energy Transition for Green Growth, French companies with more than 100 employees will, from the 1st of January 2018, be obliged to develop transport plans that encourage the use of transport methods other than personal cars.

The partners involved in this challenge hope to work towards a greater understanding of the current usage of multi-modal trips, by identifying key learning points and patterns of change.

How can it be made easier to use different means of transport during trips across Ile-de-France?

Experiments' scenarios

Experiments' scenarios

To answer this issue, we have put together two experiments scenarios:

At a macro level:

Refine our overall understanding of transport from an intermodal perspective (cars and other means of transport).

Through existing data on Renault ZOE drivers and from the City of Paris, the testing will consist in improving our overall knowledge of transport trips. The testing could also encompass a wider analysis, collecting new transport data. During the experimentation process, this would involve reflecting on and testing the implementation of a transport data collection process. The cross-referencing of these data sets should enrich both our knowledge and the value of the results.

At a micro level:

Develop a multi-modal transport solution that involves cars and other means of transport.

At this level, testing consists in offering motorists alternative itineraries that are not limited to the use of cars, including an estimated time of arrival based on information pertaining to traffic, parking etc…

The collection of new parking data, complementing those available from the City of Paris may, in and of themselves, constitute an element of the testing carried out.

These two testing phases might take place independently of one another.

Business Opportunities for Participating Stakeholders

Developing an integral trip solution concerns many users and/or potential customers, such as local public bodies, transport companies and transport services, individuals, tradespeople and large companies, particularly committees concerned by the coming implementation of the Transport Plan.

RCI Bank and Services

The solution to be developed might respond to need to offer alternative transport options to the employees at RCI Bank & Services, within the framework of their change of headquarters in 2018. More widely, it will foster greater understanding of the transport needs of their customers, with the purpose of developing, in conjunction with the successful startup candidate, services to accompany customers over their entire trips.

Startup

By recommending offers, trips, transport combinations that promote multi-modality and participating in breaking down the barriers between different means of transport, the list of parties that might be interested by such a solution is endless: large companies, not limited to the partners in this program, public transporters, not to mention tradespeople, merchants, local shops…

The results could lead to the development of a service helping to shape a car-sharing park for companies (B2B).

AXA

Acceleration of the learning curve with regards to multi-modality, so as to understand B2B and B2C client needs and, through collaboration with startups, provide insurance products (Pay as you drive, pay how you drive and multi-modal insurance), perfectly adapted to their needs.

Resources

PANEL OF TESTERS

Panel of employees from RCI Bank & Services, working at their headquarters in Noisy Le Grand;