Marvel Announces AVENGERS VS X-MEN LAUNCH PARTIES!

Wednesday January 4, 2012
Posted by Dave Huffman
Source - Marvel

Marvel’s making sure all comic book stores worldwide are armed for the biggest super hero war of all time with the Avengers VS X-Men Launch Parties on Tuesday, April 3rd at 8pm (local time), one day before the first issue goes on-sale. In addition to being the first in line to purchase Avengers VS X-Men #1, fans will also be able to receive special items exclusive to these parties, specific to the team—Avengers or X-Men—supported by the store.

To ensure these parties are the biggest sales success of 2012, each retailer opting into this event will receive a free Avengers VS X-Men Party Kit from Marvel, containing exclusive promotional materials.. In order to receive this party kit, every retailer just needs to choose a team—Avengers or X-Men—and will receive special bonuses for their allegiance.

“We’ve never had a bigger story than Avengers VS X-Men and we’re backing retailers with the biggest incentives you’ve ever seen through the Avengers VS X-Men Launch Parties,” said David Gabriel, Marvel Senior Vice-President of Sales. “Whether it’s advertising, promotional material or limited edition variant covers, every one of our valued retailer partners will be able to get the word out to both their regular customers and new fans about this comic event and the exciting Avengers VS X-Men Launch Parties. Some stores will choose to side with the Avengers and some will side with the X-Men, but I can guarantee one thing—Marvel will make sure all of them have everything they need to make Avengers VS X-Men #1 their top selling comic of the year.”