The sportswear company has revamped its landing page adding a series of different size and shaped images, allowing visitors to quickly navigate to sections including Dream Big, Originals, Running, Stella McCartney and Y-3.

"We've redesigned the site to make it simpler to navigate and more logical to get around," said an Adidas spokesman.

The home page has been designed by digital creative agency de-construct, following its work earlier this month with Adidas on its tennis range. The agency built a campaign site, tagged 'Shape The Game. Impossible Is Nothing', to be used as a central platform for Adidas' expanding range of tennis lines.