HB Grandi at Boston

The Seafood Expo North America exhibition is currently in progress in Boston and, as in previous years, HB Grandi is taking part.

‘Promote Iceland and Iceland’s commercial representative in North America have organised a joint stand that we are participating in. The aim with this event is both to strengthen our links with our existing customers across our North American markets and to forge links with new customers,’ said HB Grandi marketing director Brynjólfur Eyjólfsson, who is attending the event in Boston along with a group of colleagues from the company.

The Seafood Expo North America in Boston is the largest event of its kind in North America and it has been expanding significantly in recent years. The target for Promote Iceland and the Icelandic Embassy is to establish business links and to increase the flow of trade with the USA and Canada. This is the fifth consecutive year that this initiative has been rolled out under the Fresh or Frozen – Sourcing from Iceland slogan.