Bing is a decision engine from Microsoft, designed to help users make more decisions more easily. Location is pivotal to today’s search and the Bing Maps Explore site at www.bing.com/maps/explore now features Map Apps, a gallery of content and experiences built by Bing, its partners, and now open to developers using the Map Apps SDK. The King of Bing Maps challenge is currently on, to find the best Map App. Microsoft has a long history in online mapping, and today’s Bing Maps APIs provide mapping, imagery and location services with a choice of technologies, including REST, AJAX and Silverlight. More information at www.microsoft.com/maps.