Can you hear that? Listen closely… That’s the sound of a guest telling your hotel’s story online. Everyday thousands of hotel reviews, photos, and conversations are posted on sites like TripAdvisor, Facebook, Twitter, Instagram, and hundreds of other social media sites, where guests share the story of their experience with the online community.

Now that you have your hotel’s story established, you need to consider how to share it with the world. As explained before, videos can have a very powerful effect on people by creating an emotional connection photos just can’t deliver. For that reason, I suggest sharing your story through rich video content.

Videos tell stories and bring your hotel to life by creating emotional connections with guests. Whether it’s a guided tour of the hotel narrated by the General Manager, a “day in the life” story, or a series of videos showcasing different areas of your hotel, video is your way to be creative, set your hotel apart and inspire lookers to become bookers.