Marketers were shocked in mid-April with the news that Google planned to retire the Google Affiliate Network. As they say, however, when one door closes... With that in mind, Integrate SVP of Advertiser Relations, Kyle Gale, offers...

The online industry was well represented at the 26th Annual Edison Awards held in Chicago, April 24-25. Judged by a panel their peers, including business executives, past winners, academics and leaders in their respective fields, companies...

If you are trapped in spreadsheet agony, you are not alone. When analyzing cross-channel performance data, media buyers can spend hours, if not days, recording performance data from different channels and ad types (e.g. print ads,...

Real-time bidding is complex, but those in the digital advertising realm should understand its intricacies because industry experts predict a steady increase in RTB ad spend. “The model is the new foundation for purchasing remnant...