Today, in New York City, world leaders will meet to discuss the United Nations Millennium Development Goals (MDGs), eight time-bound, measurable goals that they set in the year 2000 to combat global poverty. These ambitious objectives were promises made to the poor, meant to hold world leaders accountable for ending global poverty by 2015. Today, we are halfway there.

That's why YouTube, Will.i.am, and nonprofit organisations Oxfam, GCAP, Save the Children and Comic Relief are launching "In My Name," a global effort to raise awareness around these goals -- and to give you the opportunity to tell your leaders to do more. See Will's message on the project here:

John Legend, Scarlett Johansson, Fergie and others are joining Will to speak out about the importance of achieving these goals. But world leaders also need to hear from you.

From now through November 1, visit www.youtube.com/inmyname to upload a video stating your name, your home country, and your simple message to your government about the need to meet the MDGs. Be as creative, compelling, simple, or wordy as you like -- this is your chance to join the video petition to end world hunger.

At the end of the programme on November 1, a mash-up of the most powerful submissions from around the world will be broadcast directly to global leaders at the United Nations General Assembly, as proof that global citizens are holding them to their commitment to create a better world for everyone.

You can make a difference in the fight against poverty -- all it takes is your name.