On New Zealand airline, travelers will bid for better seats

On New Zealand airline, travelers will bid for better seats

Given the efforts we’ve seen recently to give travelers more choice in airline seating — KLM’s new Meet and Seat program, for example — Air New Zealand’s latest initiative may come as a surprise. Focusing on members of its Airpoints loyalty program, the airline will soon stop offering seat upgrades for a fixed price; instead, travelers will have to bid the amount they’re willing to pay, and the airline will award the seats to the highest bidders.