Discover Your Positioning DNA and Dominate Your Competition

by Andy Cunningham

Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

Rebooting Business and the World

by Don Tapscott, Anthony D. Williams

In this follow up to their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Willliams once again use original research to provide new examples of organizations that are successfully embracing the principles of wikinomics to change the world. Find out how in this executive book summary of Macrowikonomics.

Lessons Learned from the Trailer Park to the Corner Office

by John Boswell, David Novak

A Soundview Featured Book ReviewDavid Novak is worthy of depiction in a Horatio Alger novel. Novak never attended business school and spent most of his youth living in a series of trailer parks. Despite his humble roots, he rose to become CEO of Yum Brands, one of the largest food, beverage and restaurant companies in the world. This book provides insight on Novak's inspirations and what he learned on his unforgettable journey.

What I Learned Rescuing America's Most Troubled Companies

by Steve Miller

A Soundview Featured Book ReviewSteve Miller has earned an international reputation for fixing major problems in several industries. In The Turnaround Kid he recounts his inside view of American manufacturing and offers perspective on what it will take to bring it back to profitability. In his story he incorporates the important role that his wife played in his success and how she kept him focused even throughout her battle with brain cancer.

Adventures in a New World

by Alan Greenspan

A Soundview Featured Book ReviewAfter serving 18.5 years as Chairman of the Federal Reserve Board, Alan Greenspan has set pen to paper to bring his fascinating life story to millions of readers. Starting The Age of Turbulence with the tale of his personal life he then moves on to discuss the nature of the past, present and future economy, with the final chapter focused on a forecast for the year 2030.