NEW YORK--(BUSINESS WIRE)--Revlon announced today that Benjamin Karsch is joining the company as
Executive Vice President, Chief Marketing Officer, Revlon Consumer.

“In our extensive search, we wanted someone who could passionately
inspire a deeper engagement with our brands, our consumers and the
strategy of value creation of our company,” said Lorenzo Delpani,
Revlon’s CEO. “We are excited to have found these leadership qualities
in Benjy, who is an important addition toward fully realizing our vision
of Love Is On and our mission to offer better beauty solutions to our
consumers.”

Karsch is an expert in consumer-facing brands and packaged goods. Most
recently he served as Cigna’s chief marketing officer where he was
responsible for shifting their U.S. health insurance business from a B2B
focus to a consumer-centric approach, re-launching their brand and
building digital, mobile, marketing analytics, customer insights, and
customer experience capabilities. He has experience across diverse
industries, from consumer products to hospitality to healthcare, and
diverse geographies, from China to Israel. In prior roles, he led global
marketing at Las Vegas Sands, served Fortune 100 packaged goods clients
at McKinsey & Company, and held brand management leadership roles in
both the U.S. and overseas markets at Procter & Gamble and Johnson &
Johnson. His command of data analytics reaches back to the Bachelor of
Science in Economics that he received from the University of
Pennsylvania.

“After watching Revlon’s transformation and the many achievements
Lorenzo Delpani and his management team have led during this past year,
I am thrilled for the opportunity to join them,” said Karsch. “I am
inspired by Lorenzo’s passion and share his vision for driving growth at
Revlon.”

A member of Revlon’s Global Leadership team, Karsch will lead the Revlon
Consumer division’s global brand marketing, product development,
consumer engagement and public relations.