Narrow & Deep Or Wide & Shallow: How Does Your Tech Partner Roll?

“If you’ve ever eyeballed a LUMAscape, you know there’s no shortage of digital advertising technology providers. And if you’ve ever had to evaluate the various players within the ecosystem, you know they can be difficult to differentiate. To make sense of the options, I’ve found it helpful to bucket companies into two types of, well, buckets: 1) narrow and deep and 2) wide and shallow.”