“The National Pupil Database (NPD) contains detailed information about pupils in schools and colleges in England, including test and exam results, progression at each key stage, gender, ethnicity, pupil absence and exclusions, special educational needs, first language.

The data have been collected since around 2002 and is now one of the richest education datasets in the world, holding what the government says is “a wide range of information about pupils and students” at different phases.”

The UK government is offering this data up in a way that neither parents or students can opt out of. How long will it be until this includes data on internet usage, accounts, surfing habits, etc so that marketing can be targeted at specific students.