Is social media optimisation part of your digital toolkit?

25082010

SEO, meet SMO. Web publishers that have tuned their websites for search engines are now discovering benefits in optimising their digital content for social media as well.

Social media optimisation is not a new concept. Ogilvy exec Rohit Bhargava is credited with coining the term in 2006. Back then, SMO meant getting your content linked to from social-sharing sites such as Digg. But the platforms and practices around SMO have evolved, as Bhargava noted in a post last week.

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The point of social media marketing is to maximise your connections and exposure, which requires being accessible to multiple social networks and catering to people’s preferences for specific social media. The best way to do this is through integration, so updates across all accounts are centralised. This article also discusses the importance of referral traffic from social networks and the importance of optimisation.