Askuity Case Study

How An Emerging Cleaning Brand Uses the Askuity Platform to Make Their Promotions Shine

Dapple's Story

Founded by two savvy moms, Dapple is a leading manufacturer of plant-based cleaners and healthy home products, specifically designed to be safe for households with babies. Based in New York City, Dapple’s robust product line can be found on the shelves of national retailers such as Target, Babies ‘R’ Us, BuyBuyBaby and Amazon.

Their Business Challenge

As a young and growing company, Dapple has to be especially strategic with where to invest limited resources in order to get in front of the right customers and maximize growth.

The cleaning solutions market is dominated by giants like P&G and Unilever, which is why engaging consumers with promotions is imperative for Dapple to stand out from the crowd. Like many CPG companies, Dapple is focused on getting the most bang for their trade spending bucks.

However, a recent analysis by Nielsen reveals that almost three quarters of promotions run by CPG companies fail to break even.

Without a defined system in place for reporting and without trained analysts on staff, the Dapple team found themselves struggling to retrieve and manage POS data for multiple accounts. The team was spending a significant amount of time manually sorting information, which soon became obsolete.

Dapple knew that they needed to arm their team with powerful, data-driven insights to help them optimize promotions and exceed aggressive sales targets.