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Yield management and group buying

Yield management is now a common term for managers. Just like airlines and hotels, golf courses need to manage their inventory of tee-times to maximise yield and cover a fixed cost base.

Simple discounting is not yield management.

There is scope for courses to use online group-buying to solve cash flow problems, drive numbers in shoulder or low-peak times, and build customers and members. Courses have different needs, and differing use profiles. Those that manage their yield well can prosper.

How can we help?

It’s an old marketing saying that you won’t buy loyalty - once you buy a customer with a giveaway, they expect to be bought again. And again. An offer designed to showcase your product on terms that work for both course and player can reward a new customer, without penalising the old ones.

That’s what we do. We have a database of golfers looking to buy smart, good value golf. You access that database for your club and sell some golf, or showcase your membership options. Simple, really.

At GolfNut we provide the platform for well-structured deals, designed to optimise returns to courses and give golfers unique opportunities at the great courses this country has to offer. We believe in working with a course to understand how its tee-sheet works. Where are the peaks and troughs? What other services does the course offer? What about the needs of existing customers and members? These questions need to be answered in structuring a smart promotion. We help courses follow-up with our GolfNut Pass holders, to bring them back again and again.

An industry platform

As owner-operators of a Mornington Peninsula golf course for 16 years, we understand the pressures Course Managers face in ensuring course usage is maximised. This experience has led us to build GolfNut as a platform for all courses and golfers alike. The industry needs to work together to ensure our future is protected.