The form asks users to explain why they want to see the product on the shelves, as well as information about the company selling it. SuperBrugsen staff will taste-test products to ensure they are delectable enough to feature in the stores. The chain hopes to add 500 new local products to its 230 stores, according to Springwise.

If successful, the initiative can reduce the chain’s carbon footprint by reducing shipping time; it can also help to foster stronger local economies by offering farmers and food artisans an outlet for their products.

Though we haven’t seen supermarkets engage in too many crowdsourcing campaigns, the two seem to be a good fit. Crowdsourcing is all about creating a stronger connection with consumers and gauging market demand – something any grocery store can use more of.

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Crowdsourcing.org, an initiative by massolution®

Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.