Ep#23: 2013 Predictions & Tips

Marketing predictions and tips from FlyingSolo, Top Aussie SEOs and yours truely, plus my reading list for 2013 so far

I hope everyone had a good Christmas and New Years with some time off, but importantly some time and space to make some plans for growing your business in 2013. This episode is a bit of a mixed bag where I pull some predictions and tips for 2013 from a few different sources and discus them.

SEO Predictions

These predictions were compiled from a great crowd sourced article by Jason Mun. Jason organised Australia’s top SEOs to come together and give there predictions and tips for 2013 and I went through and pulled out some of the common themes which I discuss in the show and list below.

Interesting predictions – G+ will focus on aggressively growing their user base (see: http://online.wsj.com/article/SB10001424127887324731304578193781852024980.html).
“…Facebook has something Google wants: Facebook can tie people’s online activities to their real names, and it also knows who those people’s friends are…”
I think Facebook will still be around but will be used less by more professional demographics, B2B’s etc. Hangouts (although they should rename for the younger crowds) will become more mainstream & overtake Skype (even though Skype has tapped into the ‘phased-out’ MSN Messenger community – http://windows.microsoft.com/en-AU/messenger/home). Communities will continue to grow also as adaptation of other Google services continues to spread.

I also think Bing will see a growth in market share given Windows 8 and their campaigns seem to be targeted at younger gens…