We are using a QR code system again this year to make sure that registration is as fast and smooth as possible! Your Ticket Confirmation email has your QR Code; please bring it with you to Registration to pick up your credentials. Registration is located in the Goldfields Foyer. If you do not have your QR code for whatever reason, you may also check in using your photo ID. Every attendee will need to pick up their own credentials, and credentials may not be redeemed on behalf of any attendee who is not present.

Networking at VidCon is easy and efficient! Looking for customers, solutions, collaborations, or perhaps projects to invest in? One of VidCon’s main focuses is networking; to make it as valuable as possible, we use the Brella networking tool. With Brella you get to create your profile, see who else is attending the event, and book meetings prior to arrival. The full agenda is incorporated into the app to help you plan your meetings around the sessions you would like to attend.

The Brella app will be ready for download about two weeks before the event. As a registered Industry attendee, you will receive an invitation with a link and instructions on how to make the most of our networking opportunities.

In a world where Australians are watching more video on digital and social platforms than ever before, it’s now possible to know what the world is watching. In this session, Tubular Labs reveals never seen before insight about the Australian market and the opportunities that exist for traditional and digital-first publishers alike to grow audiences and monetize in this high-growth sector.

What you’ll learn:

The big picture: what’s changing in social video in Australia?

Key trends: what content should you create and what opportunities exist in Australia today?

Throughout time, stories have had the power to connect audiences and endure time. Consumers crave a sense of purpose and values that they can identify with and connect to. New advents in technology have enabled personalized content discovery and fueled ongoing shifts in consumer behaviours and media consumption. Now more than ever, brands have the opportunity to create and own direct-to-consumer relationships and architect the consumer journey by rethinking technology role in the act of brand storytelling.

What you will learn:

Mastering the art of storytelling: Think like a producer/showrunner.

Reprioritize and architect “immersive content experiences” over the “user experience.”

Add to Calendar 09/19/2019 10:4509/19/2019 11:30Australia/MelbourneMEGATRENDS: The 5 Big Things Coming Up That Will Change EverythingWhat will tomorrow’s success stories be? Who should you be keeping an eye on in the YouTube, Vimeo, Twitch, Facebook, Dailymotion, Instagram, Amazon, Hulu, Hotstar, and general streaming space? We share out top five predictions across all the big categories. This one you can’t miss.The Melbourne Convention & Exhibition Centre | Eureka 1 | Melbourne, AustraliafalseMM/DD/YYYY

Social media marketing has evolved and with it the ways in which we measure performance. What should companies be looking for when working with creators and how can you truly measure and justify the success of a campaign? Join top Influencer Marketing company Tribe, as there Sales Director Sammy Major discusses how they successfully measure campaign ROI and how companies are seeing major success with Influencers that translates to sales. This is a must-see for any agencies/brands exploring Influencer marketing.

Add to Calendar 09/19/2019 11:4509/19/2019 12:30Australia/MelbourneSuperSession: Secrets of Building a Successful Studio in the New Social and Distributed Content World

From engaging stories to vertical video, Ludo has quickly become a master of the new media world. In this case study and wide-ranging discussion, Ludo Founder Daly Pearson shares the secrets of their success and how you can build a global new media company that engages audiences worldwide and at home.

This one one one will be followed by a discussion with Daly and popular actress Charlotte Nicdao, star of Apple's new comedy series Mythquest - to talk about engaging audiences and creating content for mobile platforms.

Add to Calendar 09/19/2019 13:3009/19/2019 14:15Australia/MelbourneTikTok: What's all the Fuss About & What's the Opportunity for BrandsCome and hear about all things TikTok from Clare Winetrbourn, founder of Born Bred Talent/ Matthew Iozzi Head of Superdry Marketing, Alex VC Partnerships Warner music and Ricky Chainz,one of Australia's leading TikTok creators. Hear about how brands are successfully working with the platform, whats coming up in the TikTok world and best practices from Ricky.The Melbourne Convention & Exhibition Centre | Eureka 1 | Melbourne, AustraliafalseMM/DD/YYYY

Global innovation and technology are rapidly changing the way we run a business, and Asia Pacific is leading the charge! Australian businesses need to be agile to succeed. Totem CEO Steve Crombie will share five different trends to keep you ahead of your competitors — from dynamic new Chinese platforms to the evolution of vertical video.

Add to Calendar 09/19/2019 14:0009/19/2019 14:30Australia/MelbourneYour Brand Is Meaningless: How to Use Storytelling to Break Through the Clutter

No one is interested in your brand. Honestly, most of the time, your content is the barrier between them and something they really want to see… except when it isn’t. Lead by Alex Watts, Head of Social at Ogilvy Australia, this talk focuses on understanding what your audience really cares about, the ways we can short circuit the newsfeed in a post-attention economy, and building a compelling story for your brand.

Add to Calendar 09/19/2019 14:3009/19/2019 15:15Australia/MelbourneAudience Driven Content: Should They REALLY Own the Story?

As we enter an era where it’s possible for scripted drama to be guided by fan feedback, when will all the creative decisions about big programming be placed into the hands of the viewer? Will the great screenwriters of tomorrow’s hits be at the mercy of the audience, and how can this reality be a tool for good? Or will this "fandom" be the death of quality content? If this reality were to eventuate, who actually owns the copyright?

Add to Calendar 09/19/2019 14:3009/19/2019 15:00Australia/MelbourneJapan Is Trending! Tips for Targeting Asia’s Most Advanced EconomyDespite China dominating the headlines, Japan remains Asia’s most advanced economy with the region’s highest spending power per capita. Combine those factors with the highest tourism in history and record-breaking ticket sales to the 2020 Tokyo Olympics, and you get a nation that is trending in a big way. Virtual YouTubers and digital innovations in anime and manga are just a few of the homegrown factors contributing to skyrocketing viewership numbers on YouTube, Instagram, and TikTok. This talk will provide an overview of current social media trends in Japan and a look towards the future.The Melbourne Convention & Exhibition Centre | Eureka 2-3 | Melbourne, AustraliafalseMM/DD/YYYY

Add to Calendar 09/19/2019 15:3009/19/2019 16:15Australia/MelbourneHow to Use Online Video to Build a Multi-Platform TV Phenomenon

IP and storytelling is at the centre of digital media and content. In this session we'll talk with some of the world's leading producers and platforms about how they approach building content, communities and formats that resonate with global audiences across social, TV, OTT and more.

You'll Learn:

What are the key ingredients to making a series or show that has a passionate following?

YouTube's algorithm is a complex and unforgiving partner in growing your audience on the platform. Most people either willfully ignore it, hoping the wrath of an algo change doesn't affect their channel, or micromanage their strategy looking for every trick, tip, and hack to maximize what the algo gives you.

What if we told you there was a better way? That the tools and strategies of community management can be used to ride the waves of the algorithm and to keep your channel at the top of your audiences video watching experience, as well as surface your content more often to new viewers.

At the end of the day, the algorithm doesn't care about any one channel specifically, but its success can be your success. Learn how you can use tested community management strategies and newer tools like YouTube's Community Tab to work with the YouTube algorithm, not for it.

Add to Calendar 09/19/2019 16:0009/19/2019 16:30Australia/MelbourneEthical Marketing & Media: The Role of Brands and Influencers in the Vicious World of Social MediaIf a tree falls in the woods and no one's there to film it, promote it, distribute it, or put some media weight behind it — did it even fall? Social media and online video has always chased the elusive god that is "cutting through the clutter". In the early days of social media, cut-through and engagement were seemingly easy. In today's overly saturated content world though, marketers and influencers alike will do almost anything to be heard. What then are the guiding principles we must all follow when it comes to ethics? We deep dive into a world now growing up on "fake news," AI driven platforms, and voice technology — and talk through where we are now and where we need to be to ensure a safer online world for the future.The Melbourne Convention & Exhibition Centre | Eureka 2-3 | Melbourne, AustraliafalseMM/DD/YYYY

Add to Calendar 09/19/2019 16:3009/19/2019 17:15Australia/MelbourneCrush It Like GaryV: Secrets of Building Your Brand on LinkedIn with Video

With over 650 million users on LinkedIn, it's more important to be relevant online. We build our reputation and business online; we build partnerships; we do everything online. There are creators online who have leveraged their profiles to be a channel. Learn and meet these 5 top Australian creators, with a collective reach of more than 200K followers. Learn what it takes to stand out and optimize video to grow your business (or profile).

Add to Calendar 09/19/2019 16:3009/19/2019 17:00Australia/MelbourneBranded Video in Australia: The Who, How and Why (New Research)In 2016 Facebook introduced the Branded Content feature. Growth has been significant year on year, and uptake in the Australian market is in line with the growth of the US market. But what about results? Are these campaigns performing? This presentation will look at the performance of Branded Content campaigns over the past three years and in particular, campaigns utilizing video. What are "best practices", and what is the best way to measure success?The Melbourne Convention & Exhibition Centre | Eureka 2-3 | Melbourne, AustraliafalseMM/DD/YYYY