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Wrigley's Introduces Orbit White

Published on October 06, 2004.

Orbit White "Postman"

Geez. Give two guys a Gold Lion and suddenly they're everywhere. Canadian directing team The Perlorian Brothers -- who we mentioned in the last E-mail in connection with FCB's latest campaign for Mrs. Paul's -- turn up again in the latest installment of BBDO/Chicago's offbeat campaign for Wrigley's Orbit brand. This time around, the product is Orbit White, a teeth-whitening gum that, in these spots at least, makes teeth irrepressibly, dangerously white. The Brothers, who are repped in Canada by Reginald Pike, shot the campaign via U.S. production company Biscuit Filmworks.