5 Steps to a Great Online Job Posting

Recruiting candidates to fill positions in your organization is never easy. The first step is to write a great job posting, and that can be a challenge. Creating a job post that explains what the job and your hospital or practice are all about requires careful planning.

Need some help? Use this checklist to draft the perfect job posting for your next open position:

1. Job title: The job title is the first thing someone sees when searching for a position. They may see it in a Google search, on the Health eCareers job board or on your own company website. A job title must grab attention and make professionals want to click through for more information.

Use keywords: What words would you use to search for this job if you were a job seeker?

Be relevant: Make sure the words offer a true picture of the position.

Use normal grammar: Do not use ALL CAPITAL letters or symbols just to grab attention, because they grab the wrong kind of attention.

Keep it short: You'll have plenty of room in the rest of the posting to talk about your company, the location, etc., so keep this field to the job title only!

2. Company description: Healthcare hiring is a competitive market, which can make it tough to make your facility's job postings to rise to the top. You aren't just trying to get qualified candidates to apply — you are selling them on why your company is the best fit for their future.

Company perks: Does your company have any benefits or perks that make it stand out against others in your industry? Use those in your post to highlight why working for you is the right choice for a professional’s future.

Why do current employees love your company? Include anything the business is noted for, such as industry achievements, company culture, employee satisfaction and awards. Show candidates why your company is the best!

Be honest: Don't say anything that isn't true just to get applies. A new hire won't stay long if you set expectations that are obviously false.

3. Job description: Offer a window into what a day working in the position will look like. The more accurately the posting reflects the actual position, the more likely you will attract qualified candidates.

5. Call to action: Don’t lose the interest of a candidate by not providing needed application details.

Instructions: Include a list of all required documents to apply, deadlines and a link to the application.

Contact Information: Provide a name, title, email address and phone number for the contact person within the company who is recruiting the position.

Example Job Posting:

Job Title: Cardiovascular Technologist

Location: (hospital name) Tampa, Florida

Date Posted: January 25, 2016

Full Time/Part Time: Full time

Employment/Contract: Employment

Job#: #####

Description:

Live and work in beautiful Tampa, Florida. (Hospital name) is a (#)-bed hospital and has earned (accolades, and awards). Additionally, the (program key points and pluses). Behind our national rankings is a medical staff of more than 300 physicians and nearly 1,000 employees and volunteers (provide details about the staff).

Make excellence your goal by joining our family of hospitals. To learn more and to apply, go to (link to website to apply).

Qualifications:

EDUCATION REQUIRED AND/OR PREFERRED:

High school graduate required.

Associate’s Degree or equivalent in Radiological Technology required from an accredited institution or RCIS credential.

LICENSURE/CERTIFICATION:

ARRT registry or RCIS credential required.

State of Florida license required if RT licensed.

BLS at hire.

ACLS within 6 months of hire.

EXPERIENCE REQUIRED OR PREFERRED:

Successful completion of ARRT examination with a current license to practice radiographic technology

OR

Successful completion of RCIS examinations and credentials.

Previous Specials, Vascular or Cardiac Cath Lab experience preferred.

Contact Information:

Sarah Smith

sarah.smith@hospital.com

###-###-####

Now that you've mastered the art of the online job posting, get your jobs in front of qualified healthcare professionals! Learn more about the power of Health eCareers to help you recruit employees.

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