Ally Resources

Webinars

Webinars are a new addition to NP Ally. NP Ally has purchased webinar software and conducts the webinars with the webinar host (you).

The webinar format is ideal for promoting content/courses and is primaryly used to teach people what they need to do and why they need to do it.

There are a number of ways we use webinars.

Promoting a course. This is the most common use of our webinars. This webinar will talk about solving a specific problem (How to use Quickbooks, How to Get your 501.c.3, etc) that is related to your course. The end of the webinar will be a pitch for people to buy your course. Steve will co-host the webinar with you and can handle some or all of the marketing and sales (including the pitch).

Free information about a topic of your choice. This is basically a powerpoint-like presentation that doens’t necessarily promote a product or service. These are recorded and become part of the webinar archive. These will be made available to members of the NP Ally website and promoted on the podcast and blog.

A webinar as a course. Courses are ideal for hands-on/how-to topics, like building a website, using Quickbooks etc. But it is hard to use the course structure for theoretical topics (program developement, outreach, social media marketing.) So using a webinar as a way to “teach” and relay information is a great way to monetize theoretical topics. In this case, you would teach the what, why AND how.Example: a three part webinar series about program development (implementation, evaluation and development) that includes checklist, handouts, outlines and maybe even a free one-hour live consultation.

Resources

How to conduct a webinar. This is a podcast with Pat Flynn from Smart Passive Income. It is a good intro to hosting a webinar.How to Conduct a Webinar.

Course Creation

The “How”

Nonprofit Ally offers free and paid course. Allies are welcome to create courses in their field of expertise. Here are some of the types of courses we offer. Keep in mind, the best courses “solve a problem” and offer “how-to” steps.

Free. These are usually basic courses that focus on a specific topic (like How to Make a Facebook Ad). Or a broader topic that produces entry level results. (See my How to Make a Website Course that teachs people to make a basic wordpress page will few bells and whisltes).

Intro Courses. These courses cover more indepth information on specific topics. This may involve step-by-step screencast of how-to videos. For example, How to Run a Facebook Ad Campaign, which would include how to create the ad, track the ad, making ads that convert, choosing your target audience, etc). An intro course usually cost $49 – $149.

Signature Courses. These are exhaustive courses that broadly cover a topic in detail. A good example of a signature course is Quickbooks for Nonprofits which covers basic quickbooks usage (invoicing/paying bills), how to track grants/donors, how to set up a budget, printing reports, filing taxes, etc. A signature course typically cost $299 – $999).

Webinar Courses. For those whose area of expertise is more theroetical than practical, (meaning you cannot do a how-to video screencast) then a webinar course may be better suited. This would be more like paying for a good lecture from an expert in your field. Practical how-to tips are great additions as well as downloads and things of that nature. A webinar course would cost around $49 – $149.

Webinars

Webinars are a new addition to NP Ally. NP Ally has purchased webinar software and conducts the webinars with the webinar host (you).

The webinar format is ideal for promoting content/courses and is primaryly used to teach people what they need to do and why they need to do it.

There are a number of ways we use webinars.

Promoting a course. This is the most common use of our webinars. This webinar will talk about solving a specific problem (How to use Quickbooks, How to Get your 501.c.3, etc) that is related to your course. The end of the webinar will be a pitch for people to buy your course. Steve will co-host the webinar with you and can handle some or all of the marketing and sales (including the pitch).

Free information about a topic of your choice. This is basically a powerpoint-like presentation that doens’t necessarily promote a product or service. These are recorded and become part of the webinar archive. These will be made available to members of the NP Ally website and promoted on the podcast and blog.

A webinar as a course. Courses are ideal for hands-on/how-to topics, like building a website, using Quickbooks etc. But it is hard to use the course structure for theoretical topics (program developement, outreach, social media marketing.) So using a webinar as a way to “teach” and relay information is a great way to monetize theoretical topics. In this case, you would teach the what, why AND how.Example: a three part webinar series about program development (implementation, evaluation and development) that includes checklist, handouts, outlines and maybe even a free one-hour live consultation.

Resources

How to conduct a webinar. This is a podcast with Pat Flynn from Smart Passive Income. It is a good intro to hosting a webinar.How to Conduct a Webinar.

Course Creation

The “How”

Nonprofit Ally offers free and paid course. Allies are welcome to create courses in their field of expertise. Here are some of the types of courses we offer. Keep in mind, the best courses “solve a problem” and offer “how-to” steps.

Free. These are usually basic courses that focus on a specific topic (like How to Make a Facebook Ad). Or a broader topic that produces entry level results. (See my How to Make a Website Course that teachs people to make a basic wordpress page will few bells and whisltes).

Intro Courses. These courses cover more indepth information on specific topics. This may involve step-by-step screencast of how-to videos. For example, How to Run a Facebook Ad Campaign, which would include how to create the ad, track the ad, making ads that convert, choosing your target audience, etc). An intro course usually cost $49 – $149.

Signature Courses. These are exhaustive courses that broadly cover a topic in detail. A good example of a signature course is Quickbooks for Nonprofits which covers basic quickbooks usage (invoicing/paying bills), how to track grants/donors, how to set up a budget, printing reports, filing taxes, etc. A signature course typically cost $299 – $999).

Webinar Courses. For those whose area of expertise is more theroetical than practical, (meaning you cannot do a how-to video screencast) then a webinar course may be better suited. This would be more like paying for a good lecture from an expert in your field. Practical how-to tips are great additions as well as downloads and things of that nature. A webinar course would cost around $49 – $149.