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The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functionality offered. The update is meant to fix these shortcomings.

Current View of the Agencies Tab in Bing Ads

Instead of a separate Agencies tab, the new update will offer a rolled up Accounts list under a simplified Accounts & Billing menu.

3. Specify whether the client or the agency is responsible for billing. When the agency starts the account linking process, a new Management Details section will include a Billing Method field.

4. Give users access to specific accounts rather than an entire client.

The update will occur automatically, and users will no longer have to switch to the old interface.

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.