August 2011

August 11, 2011

A true wonder of effective marketing is the amazing rates of returns one can achieve. When these are compared to risks/rewards that can be achieved on the stock market, you will see effective marketing can outperform most investments. Marketing is an investment, an investment of acquiring new customers. The down side can be negligible because we can test marketing campaigns on a small scale. If the testing works and a good returns are made then you can confidently scale up the campaign. If the testing showed poor results then you have lost the money for the test only rather than...
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