I just love this picture of Bette Davis. The colors are beautiful against her fair complexion. I love a matte plum lip. It really works for most skin tones.

FACE:Apply a medium to full-coverage foundation such as Bobbi Brown Skin Foundation with fingertips. If extra coverage is needed apply a concealer like DuWop Surface where needed. Dust skin with an illuminating loose face powder such as Everyday Minerals Sunlight Finishing Dust (love that stuff). Take a fluffy blush brush and apply a sheer plummy pink blush such as Lancome Blush Subtil Sheer Powder Blush in Sheer Amourose to the apple of the cheeks.

EYES: Fill in brows with a pencil such as MAC Impecablle Brow Pencil (dirty blonde would be like Bette’s). For the shadows, you’ll need something like Too Faced Natural Eye Duo in Heaven & Teddy Bear. This consists of a cream and a medium brown. Apply the cream shade from lash line to brow. Take the medium shade and blend from lash line to crease. Take a finer brush and apply this medium shade to the bottom lash line. Take a brown eye liner like Bobbi Brown Creamy Eye Pencil in Walnut and line the top lash line, closely to the lashes. This will give the appearance of thicker and fuller lashes. Curl lashes and apply a few coats of mascara such as Benefit Big Brown Mascara. The warm tones in a brown mascara will make cool toned blue eyes look, well, bluer.

LIPS: Apply a lip crayon such as Bobbi Brown Lip Crayon in Raisin Berry (darker plummy brown) or Dusty Nude (medium plummy brown). I like this formula because it is easy to use, has full coverage, and doesn’t feel dry. You can all get this same type of look if you use a plummy lip liner pencil. Fill in lips with the pencil and apply a lip balm over it. I often find this too drying but it is long-wearing.

I love this magazine of Kay Francis. The colors are beautiful. To get this polished 30’s look do the following:

FACE: Apply a medium coverage liquid foundation such as Physician’s Formula Organic Wear Liquid Foundation. Apply concealer where needed. L’Oreal Infallible Concealer is a nice all-purpose concealer. Lightly dust a translucent powder over the face such as Coty AirSpun Loose Powder. Cheeks are very pink. Apply a hot pink powder blush like NARS Powder Blush in Desire to the apples of cheeks. A little bit of this shade goes a long way.

EYES: Brows are thin and penciled in. For a “waxy” authentic 1930’s brow look, apply a brow pencil and do not blend. I recommend Covergirl Brow Shaper. There is a Midnight Black for Kay’s look. Use Physician’s Formula Organic Wear Duo Eye Shadow in Brown Eyes. Apply the lightest shade, a soft warm ivory, from lash line to brow bone. Take the darker brown shade and blend into the crease. Take a small eyeshadow brush and line the bottom lashes with the darker brown shade used in the crease. Take a sheer gold shadow such as Bare Escentuals Bare Minerals Glimmer Eyeshadow in True Gold, and apply to the lid. Apply it sweeping from the side closest to the nose to the center of the lid. This creates a “glowing” look. Apply a brown kohl liner for a smoky look. Try something L’Oreal HIP Kohl Liner in Brown Kohl. Take a fine liner brush and dip it into the powder. Line eyes and smudge with a shadow brush. Apply liner to top and bottom lashes. Keep applying enough to you reach your desired level of “smokiness”. Apply a few coats of a black/brown mascara such as Covergirl Lash Blast Lengthening Mascara to top and bottom lashes.

LIPS: Lips are red and glossy. Apply a sheerer red such as Lipstick Queen Lipstick in Red Saint. Apply a red lip gloss with shimmer. Apply Lipstick Queen Big Bang Theory Illusion Gloss in Energy over lipstick. A sheerer option is to use NARS Lip Gloss/Lip Stain Duo in Moon Fleet/Indian Red Coat with the stain and follow with the gloss.

This 1949 pic of Esther is a bit grainy but she is still looking great. This gal transitions nicely from mermaid to snow bunny. This is how you get this wintery look:

FACE: Esther’s complexion is luminous even in the harsh winter air. Apply an illuminating foundation during these “dull” times. A nice one with more coverage is Clarins True Radiance Foundation. Apply an illuminating concealer under the eye area if needed. Almay Bright Eyes Concealer + Eye Base is a multi-use product that provides coverage and not just “shimmer” like most eye illuminators. Apply this product to lids as a base as well. Set makeup with a loose powder. Bare Escentuals BareMinerals Hydrating Mineral Veil is nice for dry winterized skin. Apply one of my favorite complexion pick-me-ups, Benefit High Beam. down the cheek bone. Blend. Apply MAC Blushcreme in Ladyblush to cheeks. Apply as much as you see fit and blend.

EYES: Brows are pencil perfect. Fill in perfectly shaped brows with a powdery eye pencil like Lancome Le Crayon Poudre Powder Pencil (not pictured) in your shade. Sculpt in to place with the spoolie. Eyes are very simple and it is all about flirty lashes. The base has evened out your lid. Apply a nude-to-you shadow. For Esther, this would be something like Laura Mercier Mineral Eye Powder in Gemstone, a sheer light peach. If you feel a bit more definition is needed. Apply a light brown shade to the crease. Try a shade like Maybelline ExpertWear Eyeshadow in Silken Taupe. Line top lashes with an eye liner to “thicken” lashes. I would apply a smooth liner such as Neutrogena Nourishing Eye Liner . Curl lashes and apply a lengthening and curling mascara like L’Oreal Panoramic Curl Extreme Mascara. Apply a few coats to top lashes and one coat to bottom lashes for a wide-eyed look.

LIPS: This is such a classic beauty look. Apply a rose lip liner such as Dior Crayon Contour Lip Liner in Candy Rose . Apply a satin rose lipstick like Milani Velvet Lips Lipstick in Lavish, a mulberry rose. Add some shine with a clear lip gloss with silver shimmer such as Lipstick Queen Shine in Silver Saint. If you really want to warm up in winter, apply DuWop Moon Venom. This adds a silver sparkle and lots of lip plumping “burn”.

And for a fragrance to finish this flirty mermaid-turned-snowbunny-look, I recommend Karl Lagerfield Kapsule Light EDT, a mix of juicy citrus, flowers, and winter spices.

This Katharine look is all about the lips. It’s a very versatile look that many people can wear.

To get this look:

FACE: The complexion has a nice healthy glow. Apply concealer to under eye area if needed. I like Clinique All About Eyes Concealer. Apply a tinted moisturizer or a sheer foundation for an even but natural look. I like Origins Nude & Improved Bare-Faced Makeup. A dusting of a luminous loose powder will really make skin look glowing. Use my all time favorite luminous powder, Guerlain Meteorites in Beige Chic. Cheeks are accentuated with a bronzer in an upwards motion. Apply Maybelline Mineral Power Loose Bronzer Shimmer Loose Powder in Sunlight Bronze (not pictured).EYES: Brows are very natural looking. Just apply a clear brow gel or wax like Revlon Brow Styling Gel to keep brows in place. Apply a sheer and shimmery champagne shadow from lash line to brows. Try something long-lasting like Urban Decay Eyeshadow Primer Potion in Sin. From lash line to the crease, apply an illuminating golden shadow like Bare Escentuals Bare Minerals Glimmer Eye Shadow in True Glow. Apply a brown eyeliner closely to the top lashes. Applying this is all about making the lashes appear thicker. Use something like L’Oreal Micro Liner Ultra Fine Eyeliner. Curl lashes and apply a few coats of mascara to top and bottom lashes. I like an all around product like Bobbi Brown Everything Mascara.LIPS: This look is all about the lips so make sure that they are perfect. Line with a rust colored lip liner like Lipstick Queen Lip Liner in Rust. Apply a golden reddish rust shade of lipstick like Estee Lauder Pure Color Lipstick in Autumn. This is a beautiful color with a smooth formula (not very long-wearing). Apply a coral lip gloss over the lipstick, something like Kevyn Aucoin The Liquid Cyber Lip Gloss in Datura for extra shine and sparkle.

Here’s another Rita Hayworth look that I love. It’s a clean, fresh, glowing look that is all about the lips. There was a reason why this woman was once voted to have the best lips in the world by the Artists League of America. I feel it’s the kind of look that will work with all complexions/hair/eye colors if they are going for a vintage look.

FACE: I say go for a glowing, satin complexion. Even out skin with NARS Sheer Glow Foundation in your shade. Apply concealer where needed. L’Oreal Visible Lift Concealer is nice for the under the eye area. Apply a sheer and not too matte loose powder like Sue Devitt Hydrating Marine Minerals Loose Powder. It has SPF 30 to keep skin looking beautiful. Cover Girl TruCheeks Blush in #1 is perfect for this look. Take a big blush and run it all over the three colors and apply to the apples of cheeks. There is enough shimmer in the blush to make skin look flawless but not “glittery”.

EYES: Rita’s brows are penciled and thin. If you must, draw brows in with a thin pencil such as Prescriptives Groom Stick for Brows in your shade. Apply a matte antique white shade such as Revlon Matte Eyeshadow in Vintage Lace all over eyes from lash line to brow. Take a sheer greenish/brownish/gray shade like Bare Escentuals Glimpse Eyeshadow in Moss and lightly apply from lash line to crease. Blend for a “natural” look. Apply a soft liner to the top lash line, something like Bobbi Brown Creamy Eye Pencil in Mahogany. Apply a few coats of mascara to top lashes (after curling) and one coat to bottom lashes.

LIPS: Apply a deep pink lip liner like Avon Ultra Luxury Lip Liner in Rosebud. Apply one of my all time favorite lip colors to the lips: Revlon Super Lustrous Lipstick in Cherries in the Snow. Apply MAC Clear Lipglass over the lipstick with a lip brush for added shine.

This pic of Arleen makes me want to dye my hair bright red again! I love everything about this look. It’s classic and who doesn’t want to be a ravishing redhead?

FACE: Arleen’s complexion is flawless. Isn’t it amazing what some airbrushing can do? To get an airbrushed look, apply concealer where needed. Almay Line Smoothing Concealer is nice for the under eye area. Apply a matte foundation such as MAC Studio Stick Foundation in your shade. I love the ease of a foundation stick. Apply a small amount of loose powder to set foundation. I love the packaging and price of Coty Airspun Loose Face Powder. Cheeks are lightly dusted with a pretty pink powder blush. Try something like Rimmel Mono Powder Blush in Pink Rose and apply with a large and fluffy blush brush.

EYES: Brows are perfect. Use a brow kit like Urban Decay Brow Box in your shade. First fill in brows with a powder and then brush them into place with a brow wax. Eye shadow is nude but warm. I love the colors in Dior 5-Colour Eyeshadow in Beige Massai. Take the lightest almost ivory shade and apply all over, from lash line to brow bone. Apply the lightest beige brown from lash line to crease. Take the warm bronze and brush into the crease. Apply a bit of this warm bronze on the bottom lash line but only halfway. Take the deepest center chocolate brown shade. Use it as a liner on the top lashline and bottom lashline, applying with a stiff thin, flat brush. Apply false lashes or apply a few coats of your favorite mascara. One of my favorites is Chanel Multi-Dimensionnel Mascara in Extreme Black.

LIPS: You need more than bright red hair for this look. You need bright red-orange lips. Make sure lips are in healthy condition and slightly moist from a lip balm. Apply a lip liner if you are wanting a “clean” line. Try L’Oreal Colour Riche Anti-Feathering Lip Liner in Timeless Coral around the lip line. Apply Guerlain KissKiss Lipstick in Red Strass, this is one of my favorite lipsticks . To add shine, apply a sheer red shimmery lip gloss like The Body Shop Hi-Shine Lip Treatment in Red Gleam. Apply it with a lip brush. How ravishing?

So yep, it is so. P & G is phasing out Max Factor cosmetics (commonly sold at Wal-Mart and drugstore.com) starting in 2010 in the U.S. but they are going to continue selling it abroad. Read about the details here. It’s kind of a bummer. Man, the economy sucks.

Max Factor recently went through that new “edgy” image change with the faces of Carmen Electra and Gisele. They began to offer bolder color choices, even if all the pigments didn’t always live up. I personally love their lipcolors and the bright mascaras. They are the only drugstore makeup line that I know of that offers an Auburn mascara for redheads. I have been through so many tubes of those when I dyed my hair auburn. The Lipfinity 3D line is really nice and offers some strange color combos like Chartreuse Blend, a lovely blend of green shimmer and deep vampy plum, Midori Glam, a rose with yellow gold shimmers, Violet Vamp, a mauve with lilac shimmers, and Raging Sea, a hot pink with teal shimmer.

The eye shadow trios rarely got rave reviews but I didn’t mind them. I’ve used them for photo shoots and stage performances. You put an eyeshadow primer under this stuff and apply it wet and you get a bold yellow for way less than MAC Chrome Yellow (under $5 for 3 shades). I think people tried to wear the 3 colors all together and that is just a bad idea with all of the trios.

I’m mainly just saddened because I have a heart for “old”. I love the gentleman, Max Factor. If you are a makeup artist or not, you’ve got to appreciate this fellow. I mean this is the man that literally invented “lip gloss”. Oh, the faces he has touched and the women that he has made famous! (Clara Bow’s pierrot lips, Joan Crawford’s lip line, reds that weren’t too brash for Jean Harlow’s platinum locks). I just don’t want his “name” to die. I also don’t want to fight somebody for the last Lipfinity 3D Chartreuse Blend.