Kraft, Medisyn expand collaborative partnership

NORTHFIELD, Ill. A food giant has expanded its collaboration with a novel pharmaceutical company to discover ingredients that could benefit product quality, performance, food safety and health and wellness.

Kraft Foods said Tuesday that its expanded partnership with Medisyn may aid its ability to meet the latest consumer needs and market opportunities. The new agreement comes less than two years after the companies' collaboration was first announced and expands the scope from opportunities in health and wellness to those in food quality, food safety and product performance. Medisyn has been engaged in a research and licensing collaboration with Kraft Foods since December 2008 to discover effective bioactive ingredients suitable for use in food.

"At Kraft Foods, open innovation means being innovative about how we innovate," said Todd Abraham, SVP research, development and quality at Kraft Foods. "We're increasingly looking outside our own walls, and we're excited about Medisyn and the potential its technology offers to help us more quickly meet the latest consumer needs and market opportunities."

Added Medisyn president David Land, "We are delighted Kraft Foods will work with Medisyn to accelerate novel ingredient discovery across several of its emerging market opportunities and current market applications. We're pleased our Forward Engineering™ technology could help Kraft Foods create new, delicious and affordable foods."

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