Romney couldn't connect with enough voters

As someone who supported Mitt Romney for president, this election was a tough pill to swallow.

Unlike the final days of the 2008 election, when McCain voters began to accept that the ideas of hope and change would ultimately rule the day, many individuals on both ends of the political spectrum believed that Romney could emerge victorious and would at least win the popular vote.

Some Republicans blame Romney’s defeat on the candidate’s lack of a clear message. Others attribute it to President Obama’s response to Hurricane Sandy, which they say distracted voters from the sluggish economy and mysteries surrounding the attack in Libya. Still others look to the changing demographics of the country, which tend to favor the current president.

I would like to offer an alternative view.

According to voters, the most important issue of the election was the economy. Interestingly, exit polls reveal that Romney had a slight edge in that issue. Given that Romney was in the driver’s seat on these crucial inquiries, how did the former governor of Massachusetts not win the election?

The anomaly in the otherwise close exit polling data could be found in the question: Which candidate cared the most about people like them?
Voters backed the president by a staggering 63 percentage points. Mitt Romney lost the election because he was unable to create the personal connection with the voters that President Obama managed to maintain throughout his first term.
People were not willing to accept the idea that a rich businessman could empathize with their struggles.