My first SMWN podcast and the first of many. Finally get to hear @loudmouthman in person (well, almost) instead of just enjoying his equally amusing/witty/irreverent signon/signoff tweets.

Had some thoughts around ROI on Social Media – being focused on how and where people spend their time. While it might not ‘cost much’ – it does in terms of the time and effort we spend engaging in social media.

If it’s purely social then we can’t really put a value on it. If it’s business focused then you need to appreciate the value of your time and where you spend it.