SINGAPORE – Media OutReach
– 19 February 2018 – SendGold, a
Gold-as-a-Service app that enables physical gold investment and payments in a digital
environment, today announced the March 2018 launch of its app in Singapore.
With the growing demand for gold across Asia, SendGold changes the way
consumers can transact gold by allowing the user not only to buy and sell gold but
also to send it as a payment or gift to friends or family members through their
mobile devices. Targeting the 2 billion millennials who are in control of 16
percent of Asia Pacific’s wealth, SendGold aligns the investment interest and
usage preferences of these users who have a significant cultural affinity for
gold and are technology-savvy.

“Gold is the world’s oldest form of currency, and SendGold has
brought it right into the digital age. Our business is to grow the wealth of
our customers by making physical gold investment hyper liquid, simple, social
and accessible to all,” said Jodi Stanton, SendGold Co-Founder and CEO.

The SendGold platform consists of the SendGold consumer app, but
also includes a suite of open APIs that lets distribution partners integrate an
instant gold investment and currency option on a turnkey basis with zero
regulatory overhead.
“We’ve got three distribution partners signed up already,” continued Ms.
Stanton, “including a global rewards platform, a major mobile games platform
company, and the EZ Coud Company based in mainland China”.

How it works

SendGold works by letting consumers buy, sell, send or pay for
anything with gold via any device with an internet connection. Registering a
SendGold account takes just 2 minutes. The user can then enter Buy, Sell, and
Send orders that are generally processed within 10 seconds.

Innovative features of the SendGold App
include:

Friendly User
interface: Easily track the performance of your
gold over time with simple tools and easy-to-understand graphic displays.

Gifting is simple: To send gold, all the user require is a mobile
number or email address and they can send payments in gold.

Security: All gold is fully-insured against damage or
theft, physically audited, tracked and securely held in a purpose-built vault.
End-users own 100 percent title to physical gold bullion, held in Australian
vaults and insured by Lloyd’s of London.

Integrated
into banking networks: SendGold is fully-compliant, integrated
into the global banking network, and has been approved for 350 inbound payment
types and redemption across 140 currencies.

SendGold Team

The SendGold team is composed of financial and web industry
veterans from Microsoft, McKinsey, J.P. Morgan, and Price Waterhouse Coopers.
The team began in blockchain in 2013 and put the first version in production on
blockchain in 2015. “We didn’t launch the blockchain version because of our
ongoing concerns about blockchain speed, security, and banking and regulatory
compliance,” Stanton added, “but as regulations become clearer and Blockchain
3.0 architectures show they’re fast and secure enough, we’ll add a blockchain
version to our suite of products”.