Digital Printing

What is Digital Printing?

If you order anything from brochures and business cards to signs for your business, you more than likely are ordering from a business that specializes in mass printing. However, there are essentially two different methods: Digital and offset.

Offset printing (also known as lithography) is the conventional commercial printing method that uses plates to transfer an image onto a rubber blanket and then rolls the image onto the paper. In this method, the printing plates remain the same and the exact image is repeated consistently. As a result, printing must be done in mass in order to be affordable.

On the other hand, digital printing uses toner or liquid ink and prints based on digital files (i.e. PDFs) instead of printing plates.
The technology utilized for digital printing has transformed the way that businesses market their products and services with print materials.

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The Benefits of Digital Printing

Digital printing offers businesses from small mom-and-pop shops to major corporations a variety of benefits, including the following:

Fast turnaround

Items produced via digital printing can be produced much faster than traditional print methods. Reducing the time it takes for your message to reach the field.

Cost savings

Reduced waste with no overages. We don't produce or charge for overages and waste. Therefore, the overall production cost of your job is reduced.

Consistent results and Offset Quality

Digital printing has progressed to the point where its production quality is comparable to offset production methods.

Variable data capability

Digital printing has progressed to the point where its production quality is comparable to offset production methods.

Control Pantone Color Library

With Pantone libraries stored and managed digitally, we can ensure color consistency across many substrates.

Low to high print quantities

Quality control allows us to be able to produce as small of a quantity or as large of a quantity as your organization sees fit.

With the advanced technology of digital printing, businesses can not only obtain a faster turnaround, but can also rely on consistent results and print lower quantities of their marketing materials. In addition, this method of printing allows for variable data (names, addresses, etc.) – which is extremely efficient for direct mail pieces.

At the end of the day, digital is preferred due to the high quality, consistent results and flexibility that are not offered with more conventional methods.