Monday, November 21, 2011

ESPN's Jimmy V Week

The fifth annual Jimmy V Week for Cancer Research – a
week-long initiative featuring special content across ESPN platforms and
programs to drive awareness of and donations to The V Foundation for
Cancer Research – will begin Wednesday, Nov. 30 and
conclude Tuesday, Dec. 6. Last year, the Jimmy V Week initiative
raised a record $1,238,799 in net proceeds for cancer research, nearing a
total of $4 million ($3,868,799) in the first four years. The V
Foundation awards 100% of donations directly to
cancer research.

Throughout the week, ESPN will showcase special content and
specific messages across ESPN U.S. platforms to raise awareness of the
need to fund cancer research and to spotlight research successes.

As part of a Team ESPN initiative, employees companywide have
volunteered for several months to develop content and new applications.

“The passion and generosity of sports fans and our employees to
fight this disease is inspiring,” said George Bodenheimer, President,
ESPN, Inc. and ABC Sports. “We’re one big sports family making a
difference.”

A special launch of the week on November 30 at 7 p.m. featuring
Valvano’s 1993 ESPYs speech aired simultaneously across multiple
entities;

Special elements – including features, vignettes and
public service announcements – during game and studio programming across
numerous ESPN platforms;

Special content and multiple chat sessions on ESPN.com;

Special content on Jorge Ramos talk show on ESPN Deportes Radio and ESPN Deportes;

Updates and user comments on various ESPN and V Foundation Facebook and Twitter pages;

A Never Give Up marathon on ESPN Classic;

Special graphics, including a Jimmy V Week logo and on-screen watermark.

Further Details:

Simultaneous Launch Across Multiple Entities

Jimmy V Week will open with a complete presentation of Jim
Valvano’s speech from the 1993 ESPYs aired across numerous ESPN
platforms as well as the ABC SuperSign in Times Square. The simultaneous
launch on Wednesday, No. 30, at 7 p.m. includes a
special introduction by cancer survivors Stuart Scott, an anchor for
ESPN, and New York Giants linebacker Mark Herzlich. The approximate
13-minute long open will be seen simultaneously on ESPN, ESPN2, ESPNU,
ESPNEWS, ESPN Classic, ESPN3, ESPN Deportes and the
Longhorn Network.

The speech will be available for the entire week on ESPN.com, ESPN3 and jimmyv.org.

Event and Studio Programming to Showcase Jimmy V Week Elements

Jimmy V Week segments on how cancer has touched the sports
world will appear during studio and event programming all week,
including guest interviews, features, testimonials and vignettes. The
live event schedule features college basketball, football
and soccer games; Monday Night Football, English Premier League soccer
and more.

In addition, Jimmy V Week elements, guests and features will be aired on SportsCenter,First Take, PTI and Outside the Lines, as well as ESPN Radio’s national programs. Guests are to be determined.

Special ESPN.com Content, Highlighted by Multiple Chats

ESPN.com will have special Jimmy V Week content available on a dedicated page,
highlighted by multiple chat sessions with sports celebrities and ESPN
personalities throughout
the week. Scheduled guests include ESPN’s Dick Vitale (Dec. 1 at 11
a.m.); Jimmy V 2011 ESPYs Award Winner, Anthony Robles, a NCAA National
Champion wrestler with Arizona State (Dec. 2 at 3 p.m.); and Concordia
University men’s basketball coach Tyler Jones,
who was diagnosed with prostate cancer in May (Dec. 6 at noon).

Additional content includes stories on athletes who have been
touched by cancer, including San Diego Padres bullpen coach Darrel
Akerfeld who spent this past season with the team while battling
pancreatic cancer (reported by Tom Friend); and links to a
calendar of events and to www.jimmyv.org for more information on The V Foundation and how to donate.

ESPN Deportes

ESPN Deportes will have special Jimmy V Week content
throughout the week, including on Jorge Ramos y Su Banda, ESPN Deportes
Radio’s (simulcast on ESPN Deportes TV) afternoon drive soccer talk show
co-hosted by soccer personalities Jorge Ramos and
Hernán Pereyra. Ramos, who will continue to serve as ESPN’s
Spanish-language spokesperson for The V Foundation during the week, will
raise awareness of Jim and the Foundation’s efforts through special
daily segments on the show.

espnW

espnW will have an essay by analyst Rebecca Lobo about her mother, who succumbed to breast cancer this summer.

ESPN High School

ESPN High School will provide features on cancer survivors throughout the week, including:

Dani Urman: Sixteen-year-old Dani Urman of Denver lost her
left knee and femur to a cancer that commonly affects teens – but not
her resolve to return to the golf course.

Josh Dickerson:
Cancer of the jaw knocked Washington baseball star Josh Dickerson down,
but it didn’t take long for him to brush himself off and get back in
the batter’s box.

ESPN Classic Never Give Up Marathon

ESPN Classic will offer a Never Give Up marathon to launch Jimmy V Week Wednesday, Nov. 30 from 10:30 a.m. to 7:45 p.m.

Date

Time (ET)

Show

Wed, Nov 30

10:30 a.m.

Up Close Classics: Jim Valvano

11 a.m.

1988 North Carolina vs. Duke

1 p.m.

1987 ACC Tournament Final: North Carolina vs. NC State

3 p.m.

1983 NCAA Tournament Semifinal: N.C. State vs. Virginia

5 p.m.

1983 NCAA National Championship: NC State vs. Houston

7 p.m.

Jimmy V Speech Roadblock

7:15 p.m.

Up Close Classics: Jim Valvano

The V Foundation on Facebook and Twitter

Jimmy V Week updates and user comments will be available through The V Foundation Facebook and Twitter
pages as well as the ESPN You Tube channel.

Jimmy V Week for Cancer Research Message on BottomLine

The following Jimmy V Week messages will be included across each of the ESPN networks’ BottomLines for live event programming: “Jimmy V Week for Cancer Research - Join ESPN and The V Foundation in the fight against cancer. Call (800) 4-JIMMY-V
or visit jimmyv.org” and
“To donate $10, text jimmyv to 85944. Message and data rates may
apply.” The message will appear in Spanish on ESPN Deportes’ BottomLine.