But the time may also be ripe to partner up with an ISP as FetchTV did with Optus, where the service is offered as part of a telco bundle.

ISP's have a large market with connected devices, he told CN, and are likely to be looking for more content partners.

There is definitely an "opportunity" to partner with ISP, but Langsford wouldn't put a timeframe on it.

QFX also has an advantage as you don't need a box, and the app is ubiquitous on devices like LG, Samsung TV's, smartphones, tablets and soon on the Xbox One.

Langsford is predicting 2014 will be a "big year for streaming and OTT TV viewing."

Quickflix is continuing to add more content to the platform this year and is looking to other US networks, as well as in UK and Europe to acquire more content, although its CEO would not specify further.

There will also be more device deals, with the Quickflix streaming app on Xbox One going live in the coming weeks.

This week, it announced it would be available on the Sony Xperia Z1 smartphone and Xperia Z tablet.

Recent user growth is attributed to the 'network effect', where the proliferation of devices now offering Quickflix app means subscribers can register more devices on the one account, allowing them get better value out of the service.