Bollywood entertainment platform Eros tops 2 million subs

Eros Now, an over-the-top (OTT) Bollywood entertainment platform owned by Eros International, says it has topped two million paid subscribers worldwide after signing deals with a number of 4G-focused telecom players in India, including Reliance Jio, Airtel, IDEA Cellular Network and more recently Vodafone.

The four platforms give Eros a potential reach of 686 million subscribers, nearly 60% of India’s total mobile user base of more than 1 billion.

With a movie library of over 5,000 films and a further library of 5,000 films being added to this list, Eros Now will offer one of the widest repertoires of Indian movie content across any OTT platform in the world.

“Our strategy remains to distribute Eros Now, a world class OTT platform, to consumers across telecoms and OEMs with compelling content and product features,” said Rishika Lulla Singh, CEO, Eros Digital. “We view the recent demonetization move in India as a great opportunity for the OTT business as more consumers are signing up for online and mobile pay systems. I am really excited about the exponential growth in front of Eros Now and am confident we will continue to consolidate our leadership position and first mover advantage.”

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