Marketer A-List 2018: MedMen

Los Angeles-based cannabis retailer MedMen has been leading the charge to bring marijuana into the mainstreama market estimated to hit $75 billion by 2030, says investment firm Cowen & Co.

When recreational marijuana became legal in California this year, L.A. customers who visited MedMen stores waited in block-long lines, not unlike the mobs seen at iPhone or Supreme drops. Inside, they found sales reps welcoming them into a space featuring wooden walls and elegant glass-topped display cases holding sniffable bud samples and iPads with more info on the goods.

Such upscale design elements have helped MedMen transcend any seedy, black-market stereotypes and led some to label it the Apple or Starbucks of weed.