Learn Social Media by Example

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students.
The campaign efforts are divided into 2 main... Read more »

Ad agency, Amsterdam Worldwide, unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The series showcases top bloggers discussing how they... Read more »

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising. A Turkish... Read more »

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste... Read more »

Sometimes all you need to increase the level of interaction on your Facebook Page is to sweeten the deal a bit with a little contest.This will not only give people a reason to keep on checking your page but... Read more »

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting... Read more »

Sony Ericsson wanted to promote their new line of Xperia smartphones, they also had their Sony Ericsson Tennis Open coming up so they decided to create a campaign that will promote both at the same time. Having already promoted the open as the first “fully integrated” Foursquare event, they wanted the campaign to be based in social media as well.

Therefore, they went for a campaign that was part reality show, part commercial, and that interacts fully with the public through social media, the Xperia Hotshots Campaign.

If you would like to know just how powerful Nathan Fillion (Captain Malcolm Reynolds)is, all you need to do is look at how is fans are taking any suggestions to resurrect his show, FireFly, despite a highly unlikely success rate!

In case you have never heard of FireFly, here’s a short clip:

Idea & Objectives:

Firefly Cast

In order to make bring back FireFly, the internet has launched HelpNathanBuyFirefly.com, which offers the following plan of action:

Create a limited partnership to be owned by the fans. Anyone who invests in the company has a voice.

The purpose of this partnership will be to enable what everyone has been hoping for all these years: the production and distribution of more of our favorite show.

Create a system through which anyone can invest in the organization. If we can’t raise enough money, or if we can’t acquire the rights we’re after, we return the remaining funds. No hassle, no questions, no worries.

I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity to give some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!

Youtube and the Cannes Lion are using their global reach to do some good for the world by bringing creatives to NGO’s and organizations that could use their talents for their causes, but you’ll miss the campaign if you are not looking for it.

For decades, we have been insidiously and systematically programmed to think that compact cars are better than they are and that they can’t improve any more. Hyundai decided to change that with their new Cure Crampomitosis Charity Campaign!

Kraft has launched a new campaign for their Athenos brand that is stirring up a bit of a controversy. The Meet Yiayia campaign introduces Americans to a bunch of cantankerous yiayias (Greek grandmothers). Those yiayias happen to not approve of much beside Athenos hummus and just like any self-respecting yiayia they have...

I recently came across the following imitation of that campaign, designed for The Sun's Page 3. The campaign is an exact copy of the Old Spice campaign with the only exception of having a woman posing as the main attraction instead of the handsome hunk!

Environmentalists are truly a unique breed, they are so driven and passionate about their causes and they see failure in apocalyptic terms. This makes them very effective as campaigners and willing to employ any method that might aid them. One of the most renowned and well establish in the field of environmental activism is Green...

Connecting the denizens with their representatives is one of the foundations of democracy, and currently one of the best ways a citizen can communicate his problems, issues and concerns is through a town hall meeting. But to be able to attend town hall meeting you will have to dedicate the time and the energy to do so and hence only...

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