QualcommDecidesApple's64-BitA7Isn'tA'MarketingGimmick,'AfterAll

Last week, Qualcomm's chief marketing officer Anand Chandrasekher caused a bit of a stir after pronouncing Apple's impressive 64-bit A7 processor to be little more than a "marketing gimmick." Now, however, Qualcomm has distanced itself from Chandrasekher's remarks, asserting that the comments were entirely "inaccurate."
AppleInsider explains that a Qualcomm spokesperson recently said in an email:

The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.