Most of these concepts apply to all businesses and organizations, not just travel and tourism.

My presentation was called “5 Ways to Create Cross-Media Synergies with Social Media.” Because my friends (and clients) at Off Madison Ave are in charge of digital marketing for the Arizona Office of Tourism, this presentation was created under their banner.

You should also be thinking about exploring the social graphs of the people in your database, using technology from Unbound Technology or Rapleaf.

Should companies of all types be varying their offers based on the social connectivity of their fans? Should a customer with 300 Facebook friends get a better coupon than a customer with 100 friends? The technology to make that identification, and automatically change the offer accordingly is available today. Is it right or wrong?