Saturday, 6 October 2012

In today’s
fast-texting scenario, we tend to use a lot of abbreviations that makes texting
easier, but reading difficult… and yes, make your text look a lot ‘cooler’ than
the real words do. Here are some everyday abbreviations you use, and what they have
come to stand for.

LOL: Laughing Out Loud. Used to acknowledge a joke which you didn’t laugh over.
LMAO (Laughing My Ass Off) if it was vaguely funny and ROTFL
(Rolling on the Floor laughing) if it did make you smile.

YOLO: You Only Live Once. Coined by hip-hop star Drake;
the wreath on the old Latin phrase ‘carpe diem’. Commonly used in fast
philosophy talk and when trying to convince somebody to do something they ought
not. It is not even 2 years old, and is already an infuriating cliché.SMH: “Shaking My Head. An expression of disbelief,
disapproval, or an acknowledgement to something uncool and totally stupid. ICYMI: In Case You Missed It. Prefix/suffix on the
information that the ‘texter’ thinks is enviable.TBH: To Be Honest. Used similarly to IMHO, (In My Honest
Opinion), both used when the speaker – or in this case the ‘texter’ – would
like to assert something and sound like the ultimate know-it-all.BTW: By the Way. Like LOL, an integral part of every other
sentence.BB: Vaguely a term of affection, short for ‘baby’ when you
don’t really feel like addressing the receiver with the actual word.IRL: “In Real Life” — meaning, not on the Internet; Internet
being another word for facebook, based on which we live life BTW. Yeah I know,
LOL.

Of course there are more. In fact, if you’re having a lazy day, you could
put in only the consonants and claim they’re all there in the lingo. I don’t
think anybody is sure anymore.

Wednesday, 25 July 2012

The first commandment is, treat the
company like a brand; one that needs to be
launched, built up and sustained.

Two, it’s important to be consistent. The tone of voice has to remain the same. It has to treat the
employee with total respect. And most of all, if you can’t sustain it, it is
better not to launch it.

Three, it has to reach deep. Even a fleeting good feeling (forget long-lasting motivation)
about the company has to spring from within each individual. No amount of force
or noise can change a perception unless it’s honest and pronounced in an
atmosphere of caring.

Four, don’t try too hard. People suspect an invisible, deeper agenda to any communication,
especially if it’s sweet-sounding. Everyone is resistant to hard-sell.

Five, try innovating with the medium. When everyone’s tired of posters, try a dangler. Or something that
wobbles from the wall. Surprise and freshness are the keys.

Monday, 23 July 2012

Carters Megha and Pramod had a memorable experience at Navgati's 'Acting As Me' workshop last Friday and Saturday. Megha regaled the group with her very natural acting and spirited performance. Play on, Megha!

About Me

Smiling, slightly crazy. Looking for like-minded folks that inspire, challenge, and fly against the wind. Lives with fellow Carters at a sunlit office next to a river and a rain tree. Does scribbles, strategies and winds up sales graphs for a living.