The Story of Petunia Pickle Bottom

Founded in 2000, Petunia Pickle Bottom has become known the world over as the creator of the original, collectible, fashionable diaper bag. For more than a decade, PPB has been answering the call for stylish, quality products for modern moms on the go.

What began as a tiny green shoot of an idea, carefully tended by three likeminded individuals on the California coast, is now a thriving lifestyle brand with global reach. The first glimpse of the initial collaboration was seen with the debut of the now wildly successful Boxy Backpack—an innovative and fashionable reinvention of the once unimaginative diaper bag. With their first collection, Petunia Pickle Bottom introduced the world to a market that simply hadn’t before existed.

DeNai Jones, the founding designer and inspiration behind the company’s name (her father gave her the nickname when she was very young) has been the creative force behind the company since its inception. Inspired by travel, architecture, vintage textiles and a desire to bring style and sophistication to the world of modern parenting, Petunia Pickle Bottom’s bold graphic prints have become the signature of their collections, season after season.

With these colorfully patterned products and an unrivaled attention to detail and craftsmanship, Petunia Pickle Bottom has become the go-to lifestyle brand for those who want to experience the adventure and joy of modern motherhood.