Dave Yeates

Dave Yeates is Brand and Marketing Consultant at Expert360. A design thinker by trade, Dave is a multi-specialist marketer with a unique insight into the processes and strategies behind building brands, growing businesses, innovation and digital marketing. From startups to businesses to banks he has particular experience in professional and financial services sector.

Data is such a huge part of a marketer’s toolkit – in fact it is fair to say it is the currency when it comes to acquiring customers. Loyalty programs exist to benefit the data pool, just as much as they exist for the customer, website data and analytics are getting deeper

Must Reads

Advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via online, mobile and in-app advertising. Forty. Two. Billion. The figures are contained in a new study by Juniper Research. The figure is bad, but it’s even worse when you realise that it’s accelerating. Back