Tourism industry can take heart from figures

Hawke's Bay Inc. Chairman Ross Bramwell says that the local
tourism industry can take heart from recently released
tourism numbers for the region.

Figures published through
Statistics New Zealand's Commercial Accommodation Monitor
show guest numbers for the month of August were up 6.3% over
August last year. On an annual basis to the year ended
August, the number of guests had grown by 2.2%, or an extra
10,000 people staying in commercial accommodation.

"The
results are very encouraging," says Mr. Bramwell. "The
tourist market is a vital contributor to the region's
economy, and the fact that more and more people are seeing
Hawke's Bay as a place to visit indicates the growing
prominence of the region as a destination".

In terms of
guest nights (length of stay per person), commercial
accommodation slipped marginally in August 2005 compared to
August last year. For the year to the end of August however,
guest nights have grown by 2.3%. This meant an additional
21,000 guest nights were spent in the region over the
previous year.

"The continuing increase in visitors means
vast potential benefits for Hawke's Bay" says Aaron Hing,
Hawke's Bay Incorporated's Head of Marketing. "Our wide
range of products, quality events and consistent climate
continue to be drawcards for attracting people to the area,
and it is our aim to encourage them to stay longer and to
eventually live, work and invest in the
region."

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