Hook and Irons

Today, just over a month after the launch of Hook & Irons we have been overwhelmed by the support received from the firefighting community. We've made connections and friends in ways we would've never suspected, and received help in the most unlikely places.

Most surprising though is the support we've received from non-firefighters, friends of firefighters, and people who just appreciate the fire service. The thing about firefighters is we are a tight bunch and can be pretty exclusionary. Once we become firefighters and join the brotherhood those around us that we love often find themselves on the outside of our war stories and inside jokes. They get a glimpse into our lives and our passion, but they don't necessarily get the 'invite' to be a member.

What we're discovering is that Hook & Irons Co. is for everyone who loves the fire service. It's for everyone who respects the best of who we are and what our profession represents. And when Digital Arts magazine interviewed Tom Lane about our brand we were blown away. It's not just the firefighters that are H&I company members, but graphic artists, history lovers and people who just dig the designs, the brand, and what we all stand for.

And that is what makes us most proud. If you'd like to read the article in Digital Arts, you can click here.