Royal Purple

Royal Purple

Advertising

What is the Royal Purple?

The Royal Purple is an award-winning student newspaper established in 1901 at the University of Wisconsin-Whitewater. Because the newspaper is independent from the university, it can objectively report on campus and community issues. That financial independence means the newspaper depends solely on the support of area businesses, organizations and community members to put out a weekly paper. Thank you for your support! The Royal Purple publishes 30 weekly editions every academic year with a circulation of 5,000 copies in 55 high-traffic areas across the university, city and at the UW-W Rock County campus. Each year about 12,000 NEW students come to Whitewater and need to know about your organization. Contact us today to learn how we can help you reach this valuable renewable market!

Why advertise?

Working with the Royal Purple is a great opportunity to establish a relationship with your target audiences. Please see the surprising facts below to learn how your advertising dollars can help you reach your goals.

Students spend an average of $14.3 million a year

Each student spends an average of $3,000 annually on food

Each student spends an average of $2,913 annually on entertainment

Each student spends an average of $1,800 annually on clothing

Each student owns about 1.5 vehicles

Employees spend about $53.6 million annually

Winter and summer camps spend about $5.6 million annually

UW-W generates over $407 million every year in regional economic activity

Special Promotions

Place any size of display advertisement for 4 weeks during one of our special promotion periods to receive a discount of 10% off your total. Click Fall 2018 Special Promotions to download a flyer for the special promotions. For further information, please contact the Royal Purple Advertising Department.

Contact us

We’re always here to answer any questions and help you with your Royal Purple Advertising needs! You can email us at [email protected] or give us a call at (262) 472-5100. Stop by to visit us and check out the office in the McCutchan Hall, Room 113.