Wayne, N.J., October 16, 2017 – The Optical Devices Division of FUJIFILM has rebranded its social media accounts on Facebook, Twitter, and Instagram to @FUJINONlenses. The change makes it easier for FUJINON customers worldwide to find and engage with the company on these three channels.

“Engaging with our customers and learning the unique ways they’re using our lenses has always been one of our top priorities,” said Thomas Fletcher, Director of Sales, FUJIFILM Optical Devices Division. “Customer feedback has historicallybeen essential in our new lens design. In keeping with that commitment to close customer interaction, we’ve changed our social media handles to make it easier for everyone to find us, connect with us, and tag us. Now FUJINON users just need to find @FUJINONlenses on these three social media channels to engage online.”

FUJINON lens users are encouraged to share shots of their gear in action tagging the new company handle, as well as hashtagging #FUJINON. FUJIFILM also welcomes people to ask questions and provide feedback through their social media channel of choice.

Follow Fujinon:

On Twitter: @FUJINONlenses

On Facebook: @FUJINONLenses

On Instagram: @FUJINONLenses

About FujifilmFUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of fiveoperating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visitwww.fujifilmusa.com/northamerica, go towww.twitter.com/fujinonlensesto follow Fujifilm on Twitter, visit Fujifilm on Instagram at www.instagram.com/fujinonlenses, or go to www.facebook.com/FUJINONLenses to like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe atwww.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical,mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2017, the company had global revenues of $21.5 billion, at an exchange rate of 108 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit:www.fujifilmholdings.com.

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