TC50 Finalist 5to1 Adds A $1.8 Million Extension To Previous Round

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Monetizing remnant advertising is not an easy task, but 5to1, a TC50 finalist, seems to be off to a good start, and they’ve added on another $1.81 million to their previous round of $4.5 million from existing investors Fuse Capital and Prism VentureWorks. The platform employed by 5to1 gives content owners the ability to place ads in relevant places at the right time, and to the correct audience. The company is run by former Fox Interactive executives Jim Heckman and Ross Levinsohn and this extension brings its total intake of funding to just over $6.3 million.

Jim Heckman, the founder and CEO of 5to1, says the following about the funding:

“5:1 secured a small extension of funding to add a little runway so we could stay focused on growing the business. Wasn’t an urgent move, but our adoption is much better than expected, so didn’t want to risk any loss of focus. No new partners or investors were involved and we don’t expect to be engaged in money raising activities in the near future.”

5:1 did note the extension, when final paperwork is filed, will “end up at $2 million” and the company is days away from surpassing 400 million duplicated uniques amongst 30 distribution partners.

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CrunchBase

Overview5to1 is the only self-serve ad publishing platform that empowers advertisers and content owners to work
as partners toward the common goal of ensuring relevant ad placement in the appropriate context, at
the appropriate time, to the appropriate audience. By tapping the intelligence of publishers, 5to1 converts unsold
inventory into programmable, sponsor-able, premium inventory. The 5to1 platform restores …