New reports suggest that Audi is working on a cylinder deactivation technology to make sure that the all-new Audi A4 is the fuel sipper in its segment.

According to the German magazine Auto Motor und Sport, Audi plans to capitalize on being a ‘Tech Advanced’ brand for its loyalists.

‘Vorsprung durch Technik’ is Audi’s marketing tagline translates to ‘Advancement through Technology’. Audi will invest heavily in developing new fuel efficient technologies such as Cylinder Deactivation for its next generation hatchbacks, sedans and crossovers.

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