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What is Public Relation?

Public relation is basically as the name suggests is the relations with the public of an organization, a company, a government official or a nonprofit organization. It is mainly the managing process of the distribution of information between the public and an organization. Public relations are to open to any organization or even an individual who is likely for gaining some exposure and have to stat the terms clear with the publics. Public interests’ topics are have to be chosen after doing good research work and analysis. Public relation study is basically doing the coverage for clients for free and efficiently. A marketing base and an image of the organization are built up by the public relations.

What are the different types of organization for which Public Relations are processed?

The main job of all types of public relation are same though, but different organization-types will affect the process in different-different way.

1. Business organization:

A business organization is there, just with a sole purpose of profit maximization. Hence, the steps to be take and the public relation processing is somewhat dynamic in nature for these type of organizations. The Public relations team has to be on their toes at every time as the changes in tactics and policies of such organization alters every now and then, so the Public relations team has to be always ready to help announcing that policy alteration from time to time.

2. Government officials:

The Public relations has a very different approach while doing the job for the government officials. It has to make a good relation with the opposing teams and the media houses. The government announcements are very documented and confidential; hence the processing is done according.

3. Nonprofit organization or nongovernmental organization:

As the name suggests, these organizations are doing their work for no profit, but have different goals and aspirations for the work, like the betterment of the society or making a change. Hence, the Public Relations processing work of these type of organizations also differs from others. Mainly, Public relations is an integral part of a NGO as they rely mostly on their Public relations for communications processes with the public and financial support. The better there is an image of the NGO, the better it will achieve its goals and missions more proficiently.

What are the various duties of Public Relations?

There are numerous duties that a Public Relation department undertake but the main duties that they fulfill are:

1. Maintaining good relationship: The first and foremost job of a PR team is to establish a sound and healthy relationship between the organization and the outside public as well as the inside public. The outside public includes everyone who effects a company’s outgrow from the outside, Media houses, banks, government, stakeholders, investors, competitors, trade unions, consumers, suppliers, etc. are all included in the outside public of a company. The inner public of an organization includes its employees, board of directors, shareholders, etc. which affect the company’s outgrow from inside.

2. Representing the whole organization: Public relations department are the main representatives of their companies when reaching out to the government officials or the media. They write and release news releases and Press releases, act as the company’s spokesperson, depicting the view of the organization and their future holds. Managing the events, managing press conferences, media speeches and media interviews are all underwent during this process. Public relations team also take up the social media marketing and manages the company’s goodwill on the Internet as well.

3. Managing activities related to marketing: Public relations is also responsible for managing the brand marketing as well as brand awareness among the customers, making engaging content for the customers to interact and know more about their organizations.

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