Usain Bolt on his life off the track

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With money came extra responsibility. I had to learn some big lessons about
who I was and what I did for a living.

The simple truth was that I had gone from being a sprinter to a global brand.
I wasn’t just an athlete any more. I’d become a role model and an
entertainer, and though I was still killing myself on the University of the
West Indies track to be the best competitor around, I also had to deliver a
personality, like the one the world had first seen in Beijing. People wanted
to freak at my race times,