And when shit changes, some are complacent, some are reactive and some are proactive.

Since 2012, I’ve seen a lot of things play out that I saw coming, but did nothing about. The last few years I stopped standing around watching and started acting regardless if people thought I was a little delusional.

As you may of guessed, that means more risk. You lose more, but when you win you can win big.

On subscription, the pricing strategy ties into your marketing strategy which ties into your resources.

Subscription Apps – Should you use this model?

I’m starting to see this a lot more and we’ve had a chance to test it in a variety of apps. Now it’s time to share..

This is something I think we were a little early on with the type of apps we tried it on. However, it did work and people are getting more comfortable with paying a small monthly charge to use an app. Some even command a weekly charge which is awesome! Often times the subscriptions start with a free trial with an auto renewing subscription until they cancel. The numbers you will see today are from an app that does make the user register to use the app with facebook or email. It does not make them agree to a free trial. The subscription options are offered via a few pop-ups and auto generated emails. There is also a full ala carte in app purchase (IAP) store within this app, but you might be surprised what earns more.

Paid user acquisition is awesome, but it’s not always the best way to go about things. It can be complicated, expensive and frustrating!

Timing is everything and I want to show you how our newest app generated, $1732.18 with $0 marketing or adverting costs + why this is so exciting.

The revenue is nice, but honestly, it’s a bonus. The real prize is loading the app with our best users first in order to understand in more detail who they are and THEN turn those users into way more = $$$!

Generate $1,000+ with your app on Instagram with $0 costs!

What I’m not talking about >

Influencer marketing where you do a revenue split with someone that already has a following. I’m talking about building your own following to attract those influencers and all their followers to your new thing. In time this can snowball.