Tell Tale Preserve Company is closing

Tell Tale's Rebel Within. Get it for the last time this weekend. Photo via TT.

Surprising — and sad — news today from pastry chef William Werner, who sends word that he’s going to close his popular Tell Tale Preserve Company.

Werner says that he and his team have been trying to come to terms with Tell Tale partner/investor Whisk Group for the past year, as they looked for a storefront (the Maiden Lane prospect fell through). Werner says the partnership “proved quite challenging” and when their offer to buy Whisk out was declined, they had no choice but to end the agreement.