5 Powerful Design Elements that will Transform Your Blog into a REAL Business

“Marcus, I love your blog, but to be honest, I’m not exactly sure what it is you do…”

Ouch. I’ve received that statement more than once over the past few years. Heck, I’ve actually received it multiple times.

Stupid me for “assuming” others would clearly understand that I speak, teach, and consult about all things inbound and content marketing for business of all sizes, even though I hadn’t taken the time to properly show it via my site’s design.

The Blogging Mistake We’re All Making

But truth be told, most bloggers make this same mistake, as the design of their website grossly falls short in displaying what it is they actually do.

As I considered this messaging problem I’ve had over the past few months and started to delve even further into the principles of web design, conversion, and overall branding—I came to the point where I knew it was time to make a change.

I was tired of businesses thinking I was just a blogger. A new message, and brand, had to be reflected.

But before I actually made any changes to this site, I did what I typically do at this point in my life when I’m working out a problem in my head—I wrote about it.

And once I was done with this post, and the vision was clear in my head, it was just a matter of contacting a web designer that would fit the bill.

The Kid

Serendipitously, at this exact same time, I was speaking at Blog World New York and was approached by a young man after my session named Alex “The Kid” Mangini.

For those of you that don’t know Alex (I’ll be writing about him more very soon), he’s an 18 year old kid with a sick passion for code, Thesis WordPress theme, and great design. Oh, and he has also made quite a name for himself in the world of WordPress designers—hence the nickname “The Kid.”

And as soon as Alex pulled up my website while attending my session, his eyes bursted with enthusiasm and immediately approached me about some “changes” he thought could enhance the site.

To make a long story short, Alex and I shared almost the exact same vision, which is why I tossed him the keys to TSL and gave him the green light to make the necessary changes—changes that I strongly feel will take my business, brand, and website to the next level. Here’s a closer look:

5 Powerful Design Elements to Turn Your Blog into a REAL Business

1. The YOU Statement

Hi world, this is what I do…

Who are you? What does your company do? What’s your vision? In my opinion, every great blog and business needs a statement on their homepage that clearly and concisely answers these questions. Before, TSL had no such statement, but today, it comes right out and smacks readers in the face:

Build your company’s brand: (This is what great marketing and content will do. And notice it says “company.” The reason for this is because I want to work with companies of all sizes, not just solopreneurs or mom and pops.)

Make content marketing a culture: (This is my unique phrase that I want to be known for—the guy that understands how to make content marketing more than just a side element of marketing, but rather a culture within any company or organization.)

Be Awesome: (My goal isn’t average results with average companies. It’s greatness.)

Keep in mind too this statement is all about the reader, and not about me and how “great” I am. As always, readers need to know what’s in it for them as soon as they come to your site.

2. Funnel Marketing and Opt In Boxes

There are 3 critical success elements of the TSL brand—speaking, the eBook, and consulting. In order to achieve more awareness and conversions with each, web visitors must be able to clearly see this information and then decide where they want to go with it (i.e. choose a funnel).

As I mentioned before, my big mistake in the past was including services like “speaking” and “consulting” in the site’s navigation bar, but this clearly wasn’t enough in terms of promoting awareness.

Today, with 3 powerful Opt In Boxes/Call-to Action areas, no one will mistake what it is I do. Furthermore, over the last 48 hours since the site’s new launch, just having this triple opt-in set up has increased conversions over 200%!

(Note: If you’d like something similar done to your site, I’d suggest contacting Alex. As you can see, he’s dang good at it and it’s one of his specialties, and mentioning him here is my way of saying “Thank You” for doing such an amazing job.)

3. Utilize Video and the Power of Personal

Although I’ve had the “Marcus Sheridan/Inbound Marketing” video on this site for a few months now, Alex took things to another level by customizing it to show a still photo with a small call-to-action. And now, when someone clicks on it, the entire screen blackens and just the video is shown—very cool.

4. More Social Proof

Instead of just another subscription box, a social proof statement is now included.

Previously, in my “subscribe to future articles” box, I didn’t include any type of social proof to further help folks make the decision to enter their email address. But today, as you can see, the subscribe box includes a customer testimonial.

In fact, better social proof is something I’ll be adding a lot more of in the future with customer quotes, testimonials, videos, features, etc.

5. The Power of the Post Footer Opt-In

3 communication platforms, 3 reader options

As we’ve all read, immediately after a blog article is a great time to show some type of call-to-action because the trust level with the reader is at its peak in that moment.

Although I’ve always had some type of call-to-action in the past, my new post footer box takes things to another level, as it hits the 3 main platforms by which I communicate with my audience—the eBook/newsletter, RSS, and the podcast.

Now, with all 3 showing in the post footer opt-in, readers can easily choose which platform they feel best suites their preferences and needs.

(Note*** As I mentioned before, if you’re looking for a post footer triple opt-in(or the like), make sure to contact Alex.)

A Blog or a Business?

Although I’ll certainly continue to enhance this site to meet my business goals, I thought these 5 were very applicable to any blog and business and hopefully you’ll find ways to experiment with and apply each.

When it comes down to it though, the time has come for me to take this business to the next level, and I would imagine you’re likely shaking your head and feeling the same.

Blogging is great, but blogging alone is not a business. Nor will blogging, without proper design, allow you to deliver your brand messaging in a way that converts at the highest level.

Am I there yet? No, but The Sales Lion took a quantum leap with these changes and I look forward to reporting further results and numbers in the future.

Your Turn

What do you think about these 5 design elements? Are you already using any of them on your site and what have been the results? What other elements would you add to the list to help turn a blog into an actual business?

My main man, Alex!!! Glad to see the design go live. Alex puts a LOT of thought into the way things are design. It’s not just about looks. It’s what’s supposed to happen when someone lands on a particular site that really drives his designs.

You picked the right guy for the job!

July 10, 2012 at 11:14 am

Marcus Sheridan

Yep, certainly in agreement with that statement Sean, a job well done indeed!

July 10, 2012 at 11:34 am

barbara

Having my blog redesigned by Susie Riley recently has made such a difference in the direction I’m now going. I needed a website that included my art, the blog, my books, and an online store. I have been blown away by the stats since the change took place.

When you’re trying to establish a brand I agree it’s important to let people know all of what you do. What you’ve done here is keep it familiar but make it so simple to connect in whatever capacity needed. Looks great Marcus! (and Alex). b

July 10, 2012 at 11:44 am

mikec (@blogboy2)

Thank you so much for taking the time laying it out for us. I have bookmarked and will be implementing. Thanks again

July 10, 2012 at 11:46 am

Jon Loomer

Awesome! I’m so excited for you, Marcus. Going through a redesign that you believe in is a great feeling. It’s as if you can finally tell everyone who you are. It’s something to be proud of!

Alex did some great work here. Lots of subtle changes that I may look to incorporate into my site as well. Always learning and evolving!

Congrats!

Jon

July 10, 2012 at 11:54 am

Jamie Alexander

Hey marcus,

I guess I would say I like most of your changes. I’m not too keen on number 2. I don’t know if I like the idea of having my prime real estate taking over. I prefer the latest post to be shown instead of having to scroll down. Who cares if it converts better I suppose.

Maybe that doesn’t apply to you. I’d imagine a lot of people will come through from an internal page.

July 10, 2012 at 12:04 pm

Brock Taylor

Hey Marcus,

Awesome post. There are some things in here that “The Kid” did for you that I have thought about implementing on my own site but haven’t gotten to it.

I especially like the 3 opt-in boxes. I think they look slick, and really drive your goals home. I’ve been paying attention to Alex for several months now and have been very impressed by what he does!

Thanks for the tips and tricks!

Brock

July 10, 2012 at 12:13 pm

Jacob Voncannon

Love the new design man! Thesis themes rock! 200% conversion is huge! I’m going to have to look at doing something like a 3 opt in box as well.

July 10, 2012 at 12:37 pm

Giles Farrow

Great to see you are taking your own advice.

I don’t know why but it can seem harder to actually “do” what you keep advising clients

July 10, 2012 at 12:55 pm

Craig Desmarais

Powerful article. The blog should be your hub, where people will go to see who you are and your specialty. This will be the place where you can build long lasting relationships and establish yourself as a thought leader.

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July 10, 2012 at 2:59 pm

Mauro D'Andrea

I wanted to say it before, but I forgot XD

I really like this new design. It looks more professional and it’s clearer than before. The statement is awesome!

If I could give you a feedback, I would change also the header: it’s not well coupled anymore with the rest of the page… I would take something clear and simple that could well match with the other changes.

Regarding your question about other elements I think a nice slider that features something great (like videos, podcasts…) would be an interesting option, but it’s only an alternative to funnel boxes: there is not place for both or the global design would be too heavy.

Thanks for discussing these changes, I think they are really inspiring, especially the YOU statement and the funnel boxes.

July 10, 2012 at 3:14 pm

Rebecca Livermore

Marcus, I enjoyed this a lot.

I do have a question for you. In your first sentence you state that people told you that they weren’t sure what you do. My question is, early on did you know what you did?

I’m asking because when I read your post on funnel marketing, I sent a link to it to the person who handles stuff on my site for me and told her I’d be interested in doing something like this in the future, but not yet. The reason is that I’m not ready, because I’m still figuring out who I am. That is something that is becoming clearer to me, but I’m not there yet.

It seems to me that figuring out who you are and what you do before doing something like this on your site is crucial. What do you think?

July 10, 2012 at 3:31 pm

Ryan Hanley

Marcus,

This is going to sound a little creepy but sometimes I feel like whatever ethereal plain of existence you’re tapped into is the same one sending me messages as well.

I’m literally working on many of the exact same changes (with some minor differences based on preference and CTA desire).

Sooooo… I’m a huge fan of all five of the points you made above. If I was a Thesis guy and not a Genesis guy I’d be all over Alex for business because he does Great work.

Your site looks great and I’m happy your conversions are up! More people getting the good Content Marketing gospel.

All the best…

Hanley

July 10, 2012 at 3:34 pm

Christopher Knopick

Hi Marcus, I really liked this post and think that you have some great ideas that I’m promptly going to “Borrow” ahem… The graphic touches are very nice.

I shared it with a couple of the Mastermind groups that I’m in and I hope that you receive some good traffic from them. I think they’d benefit from reading.

Thanks.

July 10, 2012 at 3:35 pm

Steve Dorfman

A comprehensive post and great tips, Marcus. Thanks for sharing.

July 10, 2012 at 4:51 pm

Craig McBreen

Marcus,

Sean was kind enough to drop me a DM on a little tweak I had to make on my site. Instant help offered out of the blue!

Thanks, Sean! … I guess Alex and you both have an eye for this stuff … 🙂

July 10, 2012 at 4:55 pm

Craig McBreen

Marcus,

Love the new look and thanks for the details within the post. I’ll certainly be back to read this in greater detail later.

Funny, my oldest son is now 18, but my youngest at 13 was very interested in Alex’s accomplishments at such a young age! … I’ll share this post with him: I think he’ll be the true entrepreneur of the family 😉

July 10, 2012 at 5:52 pm

Murray Lunn

I reeeeally, really like this piece Marcus.

One thing I may add: Branding in the multi-media elements.

I see a lot of bloggers jump into video and podcasting but they just throw up simple title screens and stock audio. They put so much work into their blog, branding it, but fall short when it comes to other multi-media elements.

I think having a video and podcast intro (if you are working in those mediums) would be very beneficial since it will create continuity in your brand.

/twocents

July 10, 2012 at 8:18 pm

Ishan

Nice changes. Alex is quite talented.

I like the Social Proof optin box the best. I have seen other tactics being use but I have not seen it being used as much.

July 11, 2012 at 1:15 am

Nadine Larder

This is a great read and really great advice. I’ve been pondering changes to my blog… Serious overhaul, these are the perfect tips at the perfect time! Thanks so much. Nadine Larder @printerbees

July 11, 2012 at 1:33 am

Derek Jensen

When you can immediately critique someone’s website design and offer a few solutions you know you’re in for a treat.

People don’t know how much design makes a difference until they read articles like these or have the changes happen to themselves. Good design is meant to communicate what you intend with room for iteration.

July 11, 2012 at 2:22 am

Scott Golembiewski

Hi Marcus,

Great post on design elements! Just wanted to let you know when I came to your site it’s bringing up the mobile version by default, tried it in Chrome, Firefox etc. from my laptop and when I try to turn it off it just redirects to the “on” position.

Scott

July 11, 2012 at 5:15 am

Ameena Falchetto

Looks great Marcus … if more people viewed their blog as the virtual storefront that it is they’d definitely approach things differently!

Perfect timing – my redesign is happening!

July 11, 2012 at 8:43 am

Laura Click

Love the new look, Marcus! Well done! I noticed it yesterday when I visited the site – I’m glad to see you write about it now too.

I’ve seen a lot of blogs/sites make the funnel layout changes – Copyblogger, Jay Baer, SocialMouths. It makes sense because it quickly forces the reader’s attention on what it is you do. It’s smart design for sure.

The only thing I would suggest is adding a search bar back into your site somewhere! I came here yesterday looking to link to a post that I remember you wrote and I couldn’t find it! Also, having an archives page for all of your rich content might be useful too. Just a thought. 🙂

Well done, my friend! Oh, and I love the speaking photo – I was sitting right behind that guy at Social Slam!!! 🙂

July 11, 2012 at 9:19 am

Jennifer Nash

Thanks for the suggestions as I am presently working on designing my blog site where I will also be offering consulting services. Perfect timing!

July 11, 2012 at 10:06 am

Lana Waller

Hi Marcus, I loved your presentation at the Social Media Success Summit 2012. I have downloaded the eBook and am in the process of reading it. My husband and I own a Real Estate brokerage in Calgary Alberta and are in the process of moving from a website to a WordPress.org blog format. We will be using the Studio Press Genesis with the Agent Press theme. Your book speaks to me as I was also tired of having to contact the web developer every time I needed something done. It does feel a little overwhelming at times, but I am also determined to learn it. I have been looking at Hubspot for about 6 months now, but want to wait until I get the new site up and running. I really like everything that Alex is working on for you.

July 11, 2012 at 10:15 am

Matt Southern

Your new site looks amazing, Marucs! I’m a big fan of Alex’s work and I proudly run my blog on his Marketer’s Delight 2 theme. In fact, Alex is the number one reason why I bought Thesis over Genesis. You’re in good hands with him 🙂

July 11, 2012 at 11:09 am

Sean Davis

No problem at all, Craig! I never go looking for issues but if I happen to see something simple on the Thesis platform, I can’t help but play with the code. I’d like to position myself as a Thesis expert and what better way to do it? Thanks for the mention!

July 11, 2012 at 12:29 pm

Scott

Looks great now! 🙂

July 11, 2012 at 12:42 pm

Joe

It reminds me of a lawyer’s office and a FedEx shop. A lawyer’s office is kind of buttoned-up looks OK but not sure what you do inside.

The fedex store has big clear windows, you see what’s going on inside, see the activity and that they do business.

Now you are the Fedex store, looks great, looks like you’re ready to do business.

July 11, 2012 at 2:19 pm

Susan | Candles Off Main

My blog (www.ScentSnob.com) needs to much work I don’t know where to start. My problem is that every time I read tips on how to turn my blog around, it’s from bloggers that are selling themselves, not products. I’m not sure how to turn my blog into a successful revenue stream in addition to our website. I’d love to sell advertising spots on my blog. Do you think that would work??

Hey Marcus! I’ve been a loyal follower of your blog for ages and am a fellow member of the Washington DC HUG. You’ve actually met my husband (John Booth) at a HUG meeting. We’ve been going through the exact same thought process as you and have recently launched a new site at http://www.quintainmarketing.com. We’re not officially announcing the site until next week so we have some time to make final tweaks and changes. In the meantime, I would LOVE if you would take a look and let me know what you think while we still have the time to incorporate the feedback.

Thanks!

Kathleen

July 11, 2012 at 7:14 pm

Maria Ross

All I can say is OMG. Thank you Marcus for your generous tips and insights. I’ve been evolving my brand similarly since last fall and this will help me get closer to my end state. Stellar. Just stellar.

July 11, 2012 at 9:55 pm

Stephanie Sammons

Howdy from Texas! I’m digging the new design/layout. You’ve evolved from Blogger to Business Guru!

SS

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July 12, 2012 at 3:24 am

Perth website designer

Hi Marcus I have read your article. The points you have discussed gives me a lot of information relevant to my material…!!! There are a lot of things about which i didn’t know before reading your article. Now i want to stay in touch with you to read your new stuff on your blog. I have just added you to complete my work…Perth website designer

July 12, 2012 at 7:32 am

Cheryl Brian

How cool! I feel lucky to have stumbled upon this post. This information will help me a great deal for I am planning to start new blogs soon. Thanks Marcus.

July 12, 2012 at 8:13 am

Marcus Sheridan

Well then good luck Cheryl!

July 12, 2012 at 8:14 am

Marcus Sheridan

Hahahaha, thanks Steph, I do appreciate it!

July 12, 2012 at 8:15 am

Marcus Sheridan

“The evolution of a brand”…such a powerful and beautiful thing Maria. Good for you and keep it up!

Thanks so much for stopping by,

Marcus

July 12, 2012 at 8:20 am

Marcus Sheridan

First, let me say THANK YOU Kathleen for being such a loyal reader! I do appreciate it 🙂

Also, I’ve looked at the site and think you’re doing some really, really good things. The design pops and there is not an overwhelming amount of text.

My only suggestion would be to make what it is you do (paragraph on first page) as bullets, instead of a paragraph, like:

-Trade Shows -Logos -Facebook page management -etc.

See what I mean? Then, each one of those bullets could be linked to a more specific page breaking down that service.

Hope that helps a little. GREAT job!!!

Marcus

July 12, 2012 at 8:22 am

Marcus Sheridan

Advertising spots is really, really tough Susan. Without looking at your site, is it candles that which you do? If so, have you already answered every single candle question a consumer could possibly have on your blog yet? It’s by doing this you’ll get the traffic, otherwise, it will get lost in the shuffle.

Good luck!!!

Marcus

July 12, 2012 at 8:22 am

Marcus Sheridan

Joe, dude, this was such a great comment because the analogy was perfect!

Thanks so very much!

Marcus

July 12, 2012 at 8:22 am

Marcus Sheridan

Appreciate that Scott!

July 12, 2012 at 8:23 am

Marcus Sheridan

You and Alex could be like Batman and Robin Sean 😉

July 12, 2012 at 8:24 am

Marcus Sheridan

Hey Matt! Great to see you stop by 🙂

Yeah, that Alex is what heck of a guy. Amazing really to be so young yet so driven. He truly “gets” it.

Best!

Marcus

July 12, 2012 at 8:26 am

Marcus Sheridan

Hey Lana! I’m soooooo happy the eBook and site are helping, and you’re now taking your business and site to another level. That’s GREAT!

When it comes time, if you want to chat HubSpot, please let me know. As you know, I’m a VAR/partner, and would be thrilled to offer some suggestions there too.

Keep up the great work!

Marcus

July 12, 2012 at 8:33 am

Alex Mangini

Aww, shucks. 😀

July 12, 2012 at 8:38 am

Marcus Sheridan

Awesome Jennifer, so glad it helped!!!!

July 12, 2012 at 8:40 am

Marcus Sheridan

Hey Laura, thanks! Yes, I’m thinking a search bar would be a good idea and still need a few more tweaks on the sidebar, but overall, it’s closer.

That’s the side story to this in my opinion Craig– how an 18 year old kid is willing to a)go to Blog World and b)put himself out there like that.

Simply awesome.

Marcus

July 12, 2012 at 8:55 am

Marcus Sheridan

Steve, hey buddy, appreciate that man, and btw, really enjoyed your CD. It was well done and was disappointed it ended so soon!

July 12, 2012 at 8:56 am

Marcus Sheridan

Chrisopher, thanks so much for sharing man and I’m thrilled you’re going to “borrow” some of this…In fact, you’re welcome to never return it 😉

Stay well my friend,

Marcus

July 12, 2012 at 9:01 am

Marcus Sheridan

Not creepy at all Broseph, and looking forward to your continued enhancements my man!!

Thanks for all your amazing support bud,

Marcus

July 12, 2012 at 9:02 am

Marcus Sheridan

Actually, that’s a GREAT point Rebecca, and it’s funny you bring it up, because I’m going to be talking about that in the newsletter going out this morning! 🙂

The answer, of course, is I did NOT know…In fact, I don’t think the funnels ever stop changing.

You’re awesome,

Marcucs

July 12, 2012 at 9:02 am

Marcus Sheridan

I’m certainly with you there Craig!

July 12, 2012 at 9:03 am

Marcus Sheridan

Yep, isn’t that the truth Giles! So I guess it’s overdue! 😉

July 12, 2012 at 9:04 am

Marcus Sheridan

Thanks for the feedback Mauro! Yes, I do think another header change may come at some point….just not quite ready for that yet. But it will happen.

July 12, 2012 at 10:48 am

Destination Infinity

Hi Marcus,

I like the changes. Especially the three boxes and your mission statement on the home page. They look awesome.

I have two suggestions – In addition to a quote as a social proof, also include the number of people following you in email/number of page-views this blog has got till now in the sidebar. That’s more powerful. Second. I feel that the RSS/podcast links could be given in the sidebar, in addition to the footer.

I loved your free book and the content is amazing. But the sheer size of the book makes it difficult to read or difficult to start even. See if you can break the book into 3-4 separate books and offer all of them with appropriate titles, free to the audience. Just my suggestions.

Destination Infinity

July 12, 2012 at 12:21 pm

Maria Ross

Thanks Marcus. I’m a brand strategist, author and speaker and just spoke on a panel at the New York Times Small Business Summit last month about Evolving Your Brand. Even us brand strategists need to follow our own advice every now and then!

July 12, 2012 at 1:39 pm

Mark Mathson

Marcus,

I love the new design! Alex did an awesome job. It is a great way to position your brand and blog better.

My favorite part of your positioning on the home page: Be Awesome.

-Mark

July 12, 2012 at 2:36 pm

Paul Onwueme

Well Marcus I have gained a few insights from these tips you’ve shared. One is the need to incorporate some form of call to action for people who find your website organically. The other is telling your readers in very simple terms who you are and what it is you do on your blog. But obviously the crowning moment would be to have an appropriate design that makes all these possible. With 200% improvement to show for your efforts I guess it’s only logical to tow your line.

Great Post!

July 13, 2012 at 9:29 am

wajahath ali

Great Post Marcus and at the right time for me because I have a simple layout on my blog and your suggestions sounds awesome and I am already planning for redesigning my blog and showing who we are what we can do for you ? call to action and the multiple opt-ins are great on your site.

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July 13, 2012 at 7:42 pm

Philos Mudis

I can see new changes here. The site looks great with clear directions so that any new visitor would know where to start.

I picked some info from the post that I could use on my own site too. I’ll see what I can do in the short term as I plan for long term goals.

July 14, 2012 at 1:54 am

Marcy Johns

Hi Marcus,

Haven’t been over for a while as my health hasn’t been so great, but wow! What a change – very powerful and such a strong message.

It’s fun to watch how bloggers are tunring into media entities – Laura Click covered some in her comments, and I love what Danny Brown – http://dannybrown.me – did with his recent redesign, tells the reader exactly what to expect along with his credentials.

Do you see this as a trend that more will take up?

Take care,

Marcy j.

July 14, 2012 at 9:19 am

Adrian Swinscoe

Hi Marcus, It’s been a while since I have visited your site (after being put onto it by a friend – Daniel at http://lookingtobusiness.com) and I love the changes. I’ve been blogging since 2009 and have been really enjoying it but you have made me stop and think about what more I could be doing to get more out of my blog.

Design is very important to a blog site. It is necessary to have a fascinating design so that the reader will be attracted to the blog. I’ve been blogging for almost a year and I am open for new designs.

July 20, 2012 at 12:31 pm

David Loney

Awesome article. I am becoming a big believer in funnel marketing on home pages.

July 23, 2012 at 2:11 pm

Marcus Sheridan

Great to hear that David, hope you’ll give it a try! 🙂

Best,

Marcus

July 30, 2012 at 7:55 pm

IGBALAYE OLAYEMI

That’s a great post and very powerful points. thanks for sharing.

August 15, 2012 at 6:48 am

Ellen Howell

I love your tips. Marcus. These are very useful. In fact, it is good that the main focal point of your design is to find out the point of interest. An image might be the focus of your page. Centering the image can be quite boring and flat, instead try and look at the other elements on the page and change the margins around your image to create a design that creates an everlasting effect on the picture.

August 16, 2012 at 10:45 pm

Marcus Sheridan

Great points Ellen, really appreciate it!

Thanks,

Marcus

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November 28, 2012 at 5:43 pm

Jason Diller

Just showed this post to my boss…Talk about evergreen content.

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April 30, 2013 at 1:55 pm

Iain

I completely agree Barbara.

Having your website’s focus out there in the open will make a world of difference.

For TSL showing people exactly what Marcus does has been a huge boon to his work already, and I can guess that your redesign will have a similar result.

Sometimes we lose sight of why we have a website, and that can lead to losing focus. Refocusing yourself can make a world of difference.

I hope the redesign is still treating you well.

February 23, 2014 at 2:23 am

Alain Beauregard

Nice list of suggestions. Many people think it’s all about having a sleek website. But as you have pointed out, design can be elements that help your website convert more that go beyond pretty.