May 3-6, 2015
Rancho Palos Verdes, CaliforniaThis May, agency leaders will converge
to discuss the latest tools, tactics, and strategies for finding the right balance
between experience and experimentation.Summit Info

2011 Super Bowl wins and fails

"Logging"

Brand: SnickersStatus: Win

(Click to enlarge)

Creating consecutively successful ads within a campaign is a challenge -- especially when the initial campaign is credited with re-launching Betty White's career with an over-the-top football sequence. However, Snickers was able to match its initial success with this ad that combines the legendary whininess of Richard Lewis and the crabby obnoxiousness of Roseanne Barr in a one-two punch.