Top 50 Properties of 2015 for Online Reputation

Did your property make the cut?

The leader of the pack is The Kensington, Boston, MA managed by Bozzuto with an ORA™ score of 94. Though it ranked number four in 2014, The Kensington has consistently improved its rankings through the year to be best in class in 2015. Bozzuto also has the highest number of properties (four) in the 2015 Top 50 Properties list. What makes The Kensington stand out, “Our team’s reaction time and consistent follow up to all resident questions or concerns, I believe is what sets us apart,” shared Daniel Pereira, general manager, The Kensington.

In comparison to 2014, when the national average ORA™ score was 52, in 2015 it jumped up two points to 54. The top ORA™ score for a property has notched up three points from 91 in 2014 to 94 in 2015. This elevation in ORA™ scores is indicative of the increasing attention management companies and properties are paying to online review management. Not only are properties becoming more cognizant of incorporating reviews on review sites and ILSs, the reviews are also becoming more balanced. They no longer are limited to being “gripe sessions.”

New entrant, The Laurel Apartments, St. Louis, MO, managed by Laramar ranks number two with an ORA™ score of 94. Happy to hear the news, Nicole Lindquist, community manager, The Laurel Apartments said that her mantra for success is to, “Create a solid camaraderie through constant teamwork within the office, and to build a comfortable, and fun environment for the residents.”

With an ORA™ score of 93, Westminster Tower, Tacoma, WA, took the third spot. It is managed by Renaissance Limited.

A property that has consistently maintained a position in the Top five through 2015 is Pohlig Box Factory, Richmond VA. With an ORA™ score of 93; it closed the year at the fourth place. “Superior customer service and communication with residents is the key to managing online reputation,” shared Holly Hilton, resident manager, Pohlig Box Factory.

The biggest gainer since 2014 is Park Place One Apartments, Philadelphia, PA, managed by Fidelity Management. The property has raced from being number 25 in 2014 with an ORA™ score of 84 to number five in 2015 with an ORA™ score of 93.

Rank

Management

ORA Score

1

The Kensington(Boston, MA)

Bozzuto

94

2

The Laurel Apartments(St Louis, MO)

Laramar

94

3

Westminster Tower(Tacoma, WA)

Renaissance Limited

93

4

Pohlig Box Factory(Richmond, VA)

Pohlig Management, LLC

93

5

Park Place One Apartments(Philadelphia, PA)

Fidelity Management

93

6

Bridford West(Greensboro, NC)

Greystar

93

7

Hampshire Apartments(Schenectady, NY)

Tri-City Rental

93

8

Mesa Pines(Costa Mesa, CA)

Pan American Properties

93

9

Natchez Landing(Metairie, LA)

1st Lake Properties

93

10

Mirasol(Tampa, FL)

Privately Managed

93

11

Cityville on 9th(Des Moine, IA)

Hubbell

93

12

Palms Apartments(Las Vegas, NV)

Stout Management

93

13

Whisper Hollow(Maryland Heights, MO)

Banner Property Management

92

14

Madison Exeter(Reading, PA)

Madison Apartment Group

92

15

Avalon Marlborough(Marlborough, MA)

AvalonBay Communities, Inc.

92

16

The Enclave (Beavercreek, OH)

Towne Properties

92

17

The Beacon at Waugh Chapel(Gambrills, MD)

Bozzuto

92

18

Brunswick House(Washington, DC)

WC Smith

92

19

The Place at Fountains at Sun City(Sun City, AZ)

MCLife

92

20

50 West Broadway(Boston, MA)

Corcoran Management

92

21

Modera Westshore(Tampa, FL)

Mill Creek Residential Trust

92

22

Old Town on the Monon(Carmel, IN)

Barrett and Stokely

92

23

Barton House Apartments(Arlington, VA)

Schlosberg Properties

92

24

Ashford Club(Tallahassee, FL)

RAM Partners, LLC

92

25

Arcadia Run(Manassas, VA)

Bozzuto

92

26

Sunset Garden Apartments(West Covina, CA)

Privately Managed

92

27

EVERLY(Wakefield, MA)

Monogram Residential

92

28

Oak Springs Ranch(Wildomar, CA)

Alliance Residential

92

29

Residences At Fountainhead(Tempe, AZ)

Pinnacle Properties

92

30

Towne House(St Louis, MO)

Berkshire Property Advisors

91

31

The Villages at Pecan Grove(Holly Springs, NC)

Bell Apartment Living

91

32

Salisbury Green Apartments(Concord, NH)

The Hodges Companies

91

33

Hawthorne at the Meadows (Kernersville, NC)

Hawthorne Residential Partners

91

34

LIV Ahwatukee (Phoenix, AZ)

IPA

91

35

St. Andrews Apartments(Newport News, VA)

Perrel Management

91

36

Arbor Forest Apartments(East Lansing, MI)

Privately Managed

91

37

Madison Greenview Terrace(Lancaster, PA)

Madison Apartment Group

91

38

The Retreat at Riverstone(Sugar Land, TX)

Orion Real Estate Services, Inc.

91

39

Mt Adams Apartments (Cincinnati, OH)

Towne Properties

91

40

The Hamilton Luxury Apartment Homes(Fishers, IN)

JC Hart

91

41

Encantada at Santa Monica(Albuquerque, NM)

Olympus

91

42

Countryside Corporate Apartments(Madison, WI)

Privately Managed

91

43

Landing(Dayton, OH)

Mccormack Baron Management, Inc.

91

44

The Boat House(The Colony, TX)

Billingsley Company

91

45

U Club Townhomes on Marion Pugh(College Station, TX)

American Campus Communities, Inc.

91

46

CityScape(Phoenix, AZ)

Alliance Residential

91

47

Arbors at Broadlands(Ashburn, VA)

Bozzuto

90

48

Bishops Gate at Somerset (Cincinnati, OH)

Towne Properties

90

49

The Courtyard(Garland, TX)

Luma Corp Inc.

90

50

Hawthorne at the Ridge (Madison, AL)

Hawthorne Residential Partners

90

Methodology

In an ongoing series of ORA™ Power Rankings, MFE periodically publishes a new ranking of apartment properties and management companies based on different parameters. ORA™ Power Rankings is powered by J Turner Research. To arrive at the aggregated score, J Turner Research tracks and analyzes the online reputation of more than 55,000 apartment properties across multiple ratings websites, on a monthly basis. To overcome the challenge of multiple ratings scales, the company has devised a statistical model to establish a single score for each property. This score, based on a 0-100 scale, serves as a benchmark to compare and contrast individual properties—and portfolios—nationally.