In this case, even bad publicity is good. The FTC threat is coming from someone who's a layperson. Any regulation would be strictly interpreted--i.e. to the letter. These regs, as drafted currently, are unenforceable as applied to blogs, and these agencies all know it. November 20, 2008

I think uHaul feels that not only has its "Move Helper" TM been infringed, its unusual payment process has also been copied. Both HireAHelper and MovingHelp.com pay their service providers by having customers give the mover an "authorization code" which then allows the site to release monies to the mover. There may be more to this story than meets the eye. September 23, 2008