Uncle Maddio's Ramps up Orlando Growth

Uncle Maddio's Pizza, the create-your-own fast-casual pizza restaurant, signed an agreement to open an additional restaurant in Orlando with local franchisees Lance and Stephanie DeWitt. The Dewitt’s are slated to open their first Uncle Maddio’s restaurant in South Orlando in early 2016. The Atlanta-based pizza franchise restaurant has also partnered with Michael Holmes, an existing franchisee in Tallahassee, to open three units in the Orlando with the first opening next year in East Orlando.

“We did our research and instantly fell in love with Uncle Maddio’s,” DeWitt says. “The taste and pizza quality won us over, as did Uncle Maddio’s CEO Matt Andrew. His entrepreneurial spirit and passion for the business is the kind of leadership we were looking for in a franchise.”

DeWitt has been in the Orlando food and beverage business for 25 years working for industry leaders such as, The Walt Disney Company, Rainforest Café, and Sheraton Hotels. He has used this experience to help create, develop, and grow concepts ranging from premium food and beverage quick serves to marketing and consulting services. His wife Stephanie brings to the table over 13 years of experience as a direct marketing professional and currently holds an executive marketing position with cloud computing leader Salesforce.com.

“Lance and Stephanie understand the premium fast-casual restaurant guest and know how to provide fast, great service while still delivering a high-quality product,” Andrew says. “They are a perfect match for Uncle Maddio’s and will build a great restaurant for the Orlando community.”

Since launching its aggressive growth plan in 2008, Uncle Maddio's has signed franchise agreements with 65 different entities in 18 states. Many of Uncle Maddio's franchisees have previous multiunit experience with Jimmy John's, Firehouse Subs, Dairy Queen, McDonald’s, Burger King, Krystal, Papa John's, Domino's, and Golden Corral. Uncle Maddio's is on track to have 300 restaurants open in five years with 1,000 units in development.

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