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petroleum institute knew about this at that point in time. in 1990s alsothekyotoprotocolwas being discussed to limit carbon emissions a number of oil companies and other activists in that same vein, public relations firms and others, got together and created the global science communications action plan. and they laid out what in 1998 what has now become a series of very familiar talk point wes hear over and over. emphasizing, as you see here, uncertainties. calling into question the validity of viewpoints or -- supporting the validity of viewpoints that challenge the commercial wisdom. there's moral uncertainties. and appearing to -- making mainstream science appear to be out of touch with reality. to the extent that we can cause a controversy, we can take advantage of the belief that debate is health but if one side of the debate is informed by college the other is informed by opinion or some other motivation, it's not a fair fight. not an even-handed debate. journalists, of course, feed into this because of their focus on balance, and that's why it was developed that way.

petroleum institute knew about this at that point in time. in 1990s also the kyoto protocol was being discussed to limit carbon emissions a number of oil companies and other activists in that same vein, public relations firms and others, got together and created the global science communications action plan. and they laid out what in 1998 what has now become a series of very familiar talk point wes hear over and over. emphasizing, as you see here, uncertainties. calling into question the...

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they knew about this at that point in time. and in a the '90s will ofthekyotoprotocoldiscussed of curbing emissions with whale companies and other actors in that same vein of public relations firms to created that global science communication action plan. those were the talking points over and over with those uncertainties calling into a collection the viewpoints of unconventional wisdom. in with mainstream science is stukas day controversy. in to be formed by opinion handed it is not a fair fight. journalist of course, with a focus on balance. en bin 2008 we noticed us discussion of those issues by the top five tv news anchors. in n. we noticed this and in fact, a half point in time they had conducted 171 different interviews nearly 3,000 christians, and he mentioned the words global warming or climate change? guesses? ten? two. stick your stealing all of my material. there were three questions about ufos. [laughter] so that is the relative seriousness of the press corps linking on the issue and now we have, long way in december of last year 195 different countries came togeth

they knew about this at that point in time. and in a the '90s will of the kyoto protocol discussed of curbing emissions with whale companies and other actors in that same vein of public relations firms to created that global science communication action plan. those were the talking points over and over with those uncertainties calling into a collection the viewpoints of unconventional wisdom. in with mainstream science is stukas day controversy. in to be formed by opinion handed it is not a...