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The continual tightening of regulations and anti-smoking campaigning resulted in an increase in demand for smoking cessation aids in 2013 (value growth of 7%), the most popular category of which remained patches. This growth was slightly higher than the previous year’s growth, indicating Australians’ sustained willingness to curtail their smoking habits.

The NRT Smoking Cessation Aids in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Why buy this report?- Get a detailed picture of the NRT Smoking Cessation Aids market;- Pinpoint growth sectors and identify factors driving change;- Understand the competitive environment, the market’s major players and leading brands;- Use five-year forecasts to assess how the market is predicted to develop.

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The report was highly insightful covering both the big picture and diving into detail in a very easy to read story with plenty of graphics and examples of best practice. This report is valuable for anyone looking to help shape their mobile health strategy.Andy SquireDirectorGlobal Integrated Insights - Ophthalmology Franchise - Novartis