Gestalting

A friend and i have been trying to put together a name to work under. Though our first "Fancy Lads Design Club" is very amusing, we felt we made need to be a bit less sarcastic and more professional.

So this is our follow-up. Gestalting. We are subversively mocking the English language and it making any word a verb and the our own profession in a way. Though I know it is gestalten "to give shape or form" in German, the english definition of "gestalt" is sort of boggling when it is so simple in German.

"an organized whole that is perceived as more than the sum of its parts."

Here is another interesting summation:

This 'gestalt', or 'whole form' approach sought to isolate principles of perception; seemingly innate mental 'laws', which determined the way in which objects were perceived.

So what we took from it was the idea of that the whole is greater when the pieces work together.

I know the one looks like a Cingular-conjoined twin!

And i have also unintentionally created something within the mark by fulfilling the whole. Does that make any sense?

Give me some thoughts on color, shape, placement and other things you see or don't see.

Here is another variation using the principles more closely or loosely(depending on viewer).

The idea related to the name is that a viewer will in some way close off that space missing. It also could also be an unclosed circle that could represent, the distance we have come in regards to design and where we all now fit.

Hey Josh, I'd like to comment but am quite busy right now. Tomorrow probably. Keep putting up those explorations, but keep in mind what the big idea is, since that'll help keep you from drowning in possibilities.

I was not impying anything. Josh Peters, I can tell you I like 3b, and maybe the symbol could replace the 'i' dot on a bolder steady sans. Just a quick link it was, happened to bookmark yesterday. I still have to eat, me starving, think I'll cook a gestaltbroth now, I have in f proximity some old bread wanna roast.