Top 10 Magic Phrases to Use in Your Headlines

Just like news, your headlines should be powerful enough to arouse interest and drive visitors to your website. Take a look at these tips and see if you can use them on your next update.

Headlines should be powerful and attract readers

Talk to your target customers. These are the people who happen to be at your website. Any one of them can turn into a customer. Starting with your ad, make them feel that you are talking to them directly. Examples:

“Connect to Home, Pinoy OFWs” for a remittance website or an OFW forum website targeting, well, OFWs and their families

“Say Your I Dos in Style” for a wedding supplies website targeting couples who are planning their weddings

Stop your competitors from stealing your customers!

Keep your customers through us!

“I earned P10,000 in one day!”

“As soon as I joined (insert business name), I’ve made a lot of income!”

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Catch their competitive streak. This is useful if you cater to business customers. Here are examples:

Quotes and testimonials. Do not underestimate what your clients are saying about your business. Quote them! Here are a couple of examples:

Offer incentives. Who turns away from freebies? Letting your potential customers know what they will get right away can lead them in. Take a look at these examples:

Solve their problems. Do you specialize in consultancy services? Or do you simply want to help people out? Here is an opportunity. Try these examples:

Pose a question. You can get your visitors’ minds working by asking them a question. Consider these examples:

Offer reasons. There are customers who are fond of asking why. Give them the answers with these examples:

Offer an advice. Some people need guidance while some simply do not know what to do. Take this chance and appeal to their thinking through these examples:

Use fear. Most businesses turn this option down, but you have no idea what fear does to consumers who consider the possibilities of their businesses or products. Follow these examples:

Offer a process. This is a spin-off of solving your visitors’ problems only that it offers specific steps. Take a look at these examples:

There are a lot of other sample headlines that can help your business get noticed. Get online and check out the different headlines. Choose those that work for you and see if you can follow those examples.

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Paul Agabin Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.