The Skin Cancer Foundation Wins Five Gold Triangle Awards

American Academy of Dermatology's 2010 Awards Presented at the 68th Annual Meeting

Miami, FL (March 5, 2010) - The Skin Cancer Foundation was awarded five Gold Triangle Awards from The American Academy of Dermatology (Academy) during its 68th Annual Meeting in Miami Beach. This outstanding achievement marks the first time that an organization has won five awards in the Health Community Organization category in the same year. The Foundation was one of 49 winners recognized for excellence in furthering public understanding of dermatologic issues and encouraging healthy skincare behaviors.

"As leaders in the fight against skin cancer, we are proud to receive not one, but five American Academy of Dermatology Gold Triangle Awards," said Perry Robins, MD, President of The Skin Cancer Foundation. "Our programs and initiatives continue to further enhance our mission and ultimately help us find ways to stop skin cancer before it starts."

The Skin Cancer Foundation received awards for excellence for the following programs and initiatives:

Road to Healthy Skin Tour The Skin Cancer Foundation's Road to Healthy Skin Tour provides free, full-body skin cancer screenings and the latest skin cancer information to people across the country. Since 2008, the Foundation has held 165 screening, attracting over 34,000 visitors. More than 6,500 people have been screened and our volunteer dermatologists have found more than 2,000 potential skin cancers and precancers, including 116 suspected cases of melanoma, the deadliest form of skin cancer. To learn more, visit www.SkinCancer.org/tour.

Go With Your Own Glow In 2008, The Skin Cancer Foundation established and launched a major anti-tanning campaign entitled Go With Your Own Glow. Developed to encourage women to love - and protect - their skin, whatever its natural hue, the campaign is relying not just on health and safety information, but also on fashion, promoting healthy, luminous skin as the new beauty ideal. Now in its third year, the campaign consists of seven print ads and has been featured in today's top magazines, such as TIME, Harper's Bazaar, People, Health, O, The Oprah Magazine, Marie Claire, SHAPE, Seventeen, and Star, just to name a few. The success of the campaign has generated more than $3.7 million in free advertising. To learn more, visit www.SkinCancer.org/Go-With-Your-Own-Glow.

The Sunsational Guide to Smart Sun Safety: Fun in the Sun 101 The Skin Cancer Foundation's Sunsational Guide to Smart Sun Safety: Fun in the Sun 101 is an in-school and online educational program. The curriculum contains information on both the science of the sun and sun protection. The program, which was launched in 2009, was sent to teachers in 15,000 middle schools across the country, potentially reaching nine million children and parents. Complete with colorful graphics and interactive activities, the site was created to engage middle school children and promote sun safe behaviors in a new, innovative way. To learn more, visit www.SkinCancer.org/school.

Sun & Skin News The Sun & Skin News is The Skin Cancer Foundation's quarterly newsletter and one of the few consumer skin health periodicals published by a non-profit organization. Written and edited by the Foundation's editorial team, each issue is reviewed by two dermatologists. The Sun & Skin News covers various topics such as the latest peer-reviewed dermatological research, along with lighter articles to help educate consumers on the importance of the prevention, detection and treatment of skin cancer. In addition, the "Ask the Expert" question and answer column is doctor-written, and features helpful advice from prominent dermatologists.

Patient Education The Foundation was awarded a Gold Triangle for two of its most recent brochures, Understanding UVA and UVB and If You Can Spot It, You Can Stop It: A Guide to Skin Self-Examination. Written and edited by The Skin Cancer Foundation's editorial team, these educational brochures focus on skin cancer prevention and early detection, respectively.

Understanding UVA and UVB is a 10-page, full-color brochure designed to educate the general public on the dangers of ultraviolet (UV) radiation from the sun and tanning beds, with a particular emphasis on how both UVA and UVB radiation damage the skin. The brochure also discusses protective clothing, sunscreens, and other guidelines for sun safety. The content was reviewed by dermatologist members of The Skin Cancer Foundation's volunteer photobiology committee.

If You Can Spot It, You Can Stop It: a Guide to Skin Self-Examination is a 12-page skin self-examination guide. The brochure includes information about various skin cancer warning signs; step-by-step self-exam instructions; a body map and measurement guide for moles; and a fill-in calendar to record monthly exams. The content was reviewed by two doctors and two registered nurses.