Discover Hawaii Tours makes online bookings faster and easier

Discover Hawaii Tours launches mobile site

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Jan 12, 2012

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HONOLULU, Hawaii - One of Hawaii’s fastest-growing tour operators, Discover Hawaii Tours, has launched a new mobile version of their website that makes booking tours online faster and easier than ever before.

“We recognize the importance of increased mobile phone use for visitors coming to Hawaii,” says Eagle Strayhorn, Vice President of Online Marketing at Discover Hawaii Tours. “We want to make it even more convenient for people to research and book tours online.”

In 2012, TripAdvisor reports that 47 percent of U.S. travelers expect to use their mobile device for their travel needs at their destination. Carlson Wagonlit Travel also reported that 84 percent of U.S. business travelers will use their smart phones when they travel. Discover Hawaii Tours has seen a 400% increase in mobile traffic since November 2011.

The new mobile site features a clean, simple design tailored to smartphone users. Visitors will find the essentials needed for online booking with an easy-to-use navigation. “Simplicity is key,” says Strayhorn. Travelers can browse tours, edit their shopping cart, and make a reservation in just a few steps.

“We have two goals: to continue to be Hawaii’s most innovative tour company, and to provide the best customer service to our guests,” says Eagle Strayhorn. “The mobile site launch achieves both. It is just one of many initiatives we’re making in 2012.”