Synopsis

The aim of this course is to develop an overall understanding of the Digital Enterprise through an examination of a variety of business, technical, legal and ethical issues that impact on them both directly and indirectly. In addition to identifying the opportunities and challenges organizations face in managing this movement toward becoming digital, the course adopts a practical hands-on approach to learning about the underlying technologies that are the foundation of today's modern electronic commerce environment. This course provides the student with a deeper understanding and appreciation of the complexities and significance of the digital enterprise environment involving a consideration of markets, firms, consumer behaviour, social media and current and emerging technologies.