Term used to describe online-marketing, web-strategy, killer-startup cheerleaders. Frequently think that putting ***three asterisks*** around their Craigslist ad will make a difference. Overuse the verb "to rock." Oblivious to their abuse of the exclamation point. Reside mostly in California, in San Francisco and San Jose. Generally a source of annoyance but also the world's primary supplier of free schwag.

If you see Twitter as a venue for public relations, or as an audience eager to hear news of a post on your "blog," or if you talk earnestly about "social media," or can read Techcrunch, or actually listen to the Gillmor gang with a straight face, you might be a webcock.

A neologism first coined by Dean Allen in, of all things, a Twitter post. Explicated in more detail on his website Favrd.

"Here's a webcock project: spend a little less time analyzing Twitter and a bit more time fucking amusing me with it. Let's drill down, boys!" (Merlin Mann)

Marketing fanboy (or fangirl) who is constantly trying to create buzz for the "hot new thing" online. Considered annoying by those looking for some beef with their sizzle. (Coined by Dean Allen @ www.textism.com.)

"Did you see how Scoble is webcocking FriendFeed lately? It's really not that cool!"