If you can see past the silliness and length of the video, Professor Compressor (played by Nardeep Khurmi, Howcast’s Post Production Specialist) does share helpful information on how to choose the right codec, aspect ratio and data rate when uploading a video to the web.

“What is a codec?
A codec is the format in which you compress your video. It could be a variety of different formats, but the most modern, powerful, and commonly used codecs are H.264 and MPEG-4.
Why H.264 and MP4 (MPEG-4)?
H.264 and MP4 are wunderful codecs! They allow you to have a tremendous quality video at a fraction of the file size. Lets look at a theoretical example:

You’ve finished editing and have made a beautiful 1920×1080 master file. But it is in the Apple Pro Res format, and is over 2GB. This file won’t work for the web. The video codec is too large and the file size is too big. Inevitably you will end up with a low quality video, because the master file is not designed and optimized for the web.

Take that file and transcode it into an H.264. Since web players are designed to work seamlessly with H.264, you won’t have to worry about choppy or corrupted playback. And H.264 encodes your video in such a way that you won’t see a noticeable drop in image quality. What you will see is your 2GB master file shrink to less than 500MB — perfect for the web!

Help, my footage looks stretched or squished and there are black bars bordering the footage!
This is a common problem that results from uploading an incorrect frame size. When uploading, you need to make sure the video is in the correct frame size for the player. This could be a variety of different frame sizes, varying from SD to HD, so check your website’s FAQ on uploading for instructions. The most common frame sizes are: 640×360, 640×480, 720×480, 1280×720, and 1920×1080.

This problem could also result from an incorrect Pixel Aspect Ratio. Pixel Aspect Ratio (or PAR) can be a little confusing, but the simple way to think of it is that this setting tells your program what aspect ratio to encode your video, at the pixel level. It determines how the digital information is presented and viewed onscreen. I recommend square pixels for HD, PAL for PAL, and NTSC for NTSC, though this can vary.. The best option is to play around with this setting when exporting until you get your video looking pristine.

Help, my video looks muddy and detail is lost. My text looks almost pixelated and the video is generally very low quality.
Low image quality is usually due to a low data rate when exporting your video. When exporting your video, you’re given many options; one of these is data rate. Setting the data rate to automatic will usually result in the best image. It is also highly recommended to do a multi-pass encode. It will take longer than a single-pass encode, but it will result in a much smoother video with higher image quality.

Well, that was a lot of information! Digest it, experiment, and start uploading those WUNDERFUL videos!”

Correction: Professor Compressor calls H.264 and MP4 or MPEG-4 both codecs and actually that’s not true. MP4 is a file container and H.264 is the codec or compression type used to encode MP4 file, and part of the MPEG-4 Part 10 or AVC (Advanced Video Coding) video compression standard. See this post for more clarification on codecs, containers, formats: Encoding Video for the Web – Slides from ReelSEO.com Webinar

One of the frequent issues seen with online video is formatting problems in aspect ratio and display resolution. You see a lot of these problems appear on YouTube with video just not looking right. In some cases, widescreen 16:9 video is squished into a standard definition or 4:3 aspect ratio. Or you see 4:3 video stretched into a 16:9 aspect ratio. The standard practice of letterboxing transfers video shot in a widescreen aspect ratio to standard definition video format while preserving the film’s original aspect ratio. Pillarboxing (reversed letterboxing) adds vertical black bars on each side of the video when the player a 16:9 aspect ratio. Windowboxing occurs when the video appears centered in the video player surrounded by a black frame on all four sides of the image.

So how do you fix this problem with new videos or ones you’ve already uploaded to YouTube?

YouTube developed a series of specific tags you can add to your video that let you to alter the appearance and format of your video when played on YouTube or in an embedded player. You can add these tags before you upload your video file to the site, or you can also add the tags to edit an existing video that you’ve uploaded to your account in the past. The video’s altered appearance will display when the video plays on YouTube, and in embedded players.

To use them simply copy and paste the code of the hint tags below into the tags section of the video you want to fix:

yt:crop=16:9 (zooms in on the 16:9 area, removes windowboxing)yt:stretch=16:9 (fixes anamorphic content by scaling to 16:9)yt:stretch=4:3 (fixes 720×480 content that is the wrong aspect ratio by scaling to 4:3)yt:quality=high (default to a high quality stream, depending on availability)