Comfort Food Saves The Day In Understated U.K. Spot From Colman's

adam&eve/DDB Celebrates British Reserve, and Home Cooking

Published on Feb 18, 2014

Editor's Pick

Colman's shepherd's pie mix comes to the rescue in this new campaign for the Unilever-owned brand from adam&eve/DDB. It's narrated by a concerned father who's cooking a comforting-looking typical British dish of shepherd's pie for his daughter as she makes her way from a break up with her boyfriend (an event that the Dad was anticipating). In his reserved way, he's too reserved to say any of this out loud, but gives her a hug and the meal, while the tagline is "Meals that say it all." The agency says the campaign "celebrates the truly British way of using comfort food to express the things that are difficult to say." The director was Rattling Stick's Pete Riski, who captures the muted colors and rain of a British winter to contrast with the steaming dish straight from the oven.