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15 September, 2006

Apple's Designer, Jonathan Ive

I was not the first to find this article, but it is worth passing on. Business Week wrote a great article on Jonathan Ive, the Apple Senior Vice-President for Industrial Design. This is probably one of the few guys that has been actually able to work closely with Steve Jobs, and the results have been great over the last 10 years.

This line really resonated with me, "He talked about focusing on only what is important and limiting the number of projects", because I see too often people trying to do too many things at once. But what should really get you to read this is we rarely hear much about Apple's people, so this is a rare glimpse of Jobs' partner, who has helped to raise Apples stock over 225% in the last 10 years.