Instagram Puts a Sunny Filter on Its Terms of Service

Share

Instagram Puts a Sunny Filter on Its Terms of Service

Photo: Roberto Baldwin/Wired

Instagram won't be selling your food photos to Denny's after all.

The popular photo-sharing site made an abrupt about-face on Tuesday and said it will remove a portion of its updated terms of service that would have allowed Instagram to use your photographs, likeness, photo metadata (location information) and screen name to generate revenue from third-party businesses and "other entities" without your permission, or even telling you about it.

Specifically, the TOS announced Monday stated:

Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.

You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.

This did not sit well with, well, anyone. The internet went nuts as users and the media railed against the new ad-centric, privacy-crushing policy. Some went so far as to delete their accounts and move to other photo-sharing services. Instagram reacted Tuesday afternoon with a blog post clarifying its position and promising to amend the offending section of the TOS.

"It was interpreted by many that we were going to sell your photos to others without any compensation," company co-founder Kevin Systrom wrote in the post. "This is not true and it is our mistake that this language is confusing."

Here is what Systrom posted about the "confusion" regarding using your photos as ads:

The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question. Our main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.

The post reiterates that users still own their photos and that posting the updated terms of service 30 days before it was to take effect ensured that users could provide Instagram with plenty of feedback.

That they did. There's no word yet on when Instagram's lawyers will dive into the TOS and provide an updated version that's "less confusing."