It is also interesting to see how Yudof has refined his YouTube armchair rhetorical style, at a time when the mixed messages in the text-based PDF files of letters from individual chancellors on the ten campuses have been generating confusion and panic. Despite this multimedia campaign, employees are encouraged to give their feedback in the video to these draconian proposals only via the e-mail channel, so the simulated office intimacy does still feel to the recipient like a one-way communication.

How ironic, given how movies used to seem so futuristic that would have a video message from a senior official to a government agent about the mission ahead, to see the use of this technology become so banal.