It's all in the socks

If you’ve ever had a crappy pair of cotton tube socks slide down and bunch up on your heels inside a bootliner, you’d know that form-fitting, premium socks can make all the difference on a long day of riding.Instance has taken the wacky, stand-out patterns they’re known for for and added longer coverage and more durable fabrics. The socks feature a buffet of technical features and are made of merino wool, "dryarn" microfibre, and thermolite to ensure your feet ooze with style — not sweat.

Photograph by: Handout

When you’ve got guys like core skateboarders Lizard King and Kid Creature rockin’ your brand, you know that your target market isn’t exactly, well, the Lululemon crowd. Those two righteous dudes (along with two dozen other snowboarders, surfers, and artists) all endorse Instance socks, which has just released its Snow collection. Now, you might think – what’s the big deal with socks? But if you’ve ever had a crappy pair of cotton tube socks slide down and bunch up on your heels inside a bootliner, you’d know that form-fitting, premium socks can make all the difference on a long day of riding.

Instance has taken the wacky, stand-out patterns they’re known for for and added longer coverage and more durable fabrics. The socks feature a buffet of technical features and are made of merino wool, "dryarn" microfibre, and thermolite to ensure your feet ooze with style — not sweat.

Collaborating with a heavy hitting crew of team riders (Mikey LeBlanc, Chris Gallagher, and Russ Pope, to name a few), Instance Snow 2013 is crafted to be as original as the shredders who wear them.

The Instance Snow collection ranges in price from $16 to $33 and is now available at select retailers across Canada.

Story Tools

If you’ve ever had a crappy pair of cotton tube socks slide down and bunch up on your heels inside a bootliner, you’d know that form-fitting, premium socks can make all the difference on a long day of riding.Instance has taken the wacky, stand-out patterns they’re known for for and added longer coverage and more durable fabrics. The socks feature a buffet of technical features and are made of merino wool, "dryarn" microfibre, and thermolite to ensure your feet ooze with style — not sweat.

We encourage all readers to share their views on our articles and blog posts. We are committed to maintaining a lively but civil forum for discussion, so we ask you to avoid personal attacks, and please keep your comments relevant and respectful. If you encounter a comment that is abusive, click the "X" in the upper right corner of the comment box to report spam or abuse. We are using Facebook commenting. Visit our FAQ page for more information.

Almost Done!

Postmedia wants to improve your reading experience as well as share the best deals and promotions from our advertisers with you. The information below will be used to optimize the content and make ads across the network more relevant to you. You can always change the information you share with us by editing your profile.

By clicking "Create Account", I hearby grant permission to Postmedia to use my account information to create my account.

I also accept and agree to be bound by Postmedia's Terms and Conditions with respect to my use of the Site and I have read and understand Postmedia's Privacy Statement. I consent to the collection, use, maintenance, and disclosure of my information in accordance with the Postmedia's Privacy Policy.

Postmedia wants to improve your reading experience as well as share the best deals and promotions from our advertisers with you. The information below will be used to optimize the content and make ads across the network more relevant to you. You can always change the information you share with us by editing your profile.

By clicking "Create Account", I hearby grant permission to Postmedia to use my account information to create my account.

I also accept and agree to be bound by Postmedia's Terms and Conditions with respect to my use of the Site and I have read and understand Postmedia's Privacy Statement. I consent to the collection, use, maintenance, and disclosure of my information in accordance with the Postmedia's Privacy Policy.