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Saturday, June 18, 2016

Watsons Reveals 'CUN' Campaign for Hari Raya

Mandatory backdrop shot

Hey y'all! With Raya literally only days away, have you took a moment to ask yourself if youre really ready for this year's Raya festive season? Well, if youre reading this right now, im here to share with you the Watsons 'CUN' Campaign for Hari Raya, because Watsons wants your Raya this year to be cun. But before i start talking about the promotions that Watsons is having, they have revealed a really cute 'Raya Ni Mesti Cun' Music video to kick start its Hari Raya campaign with a star studded casts of more than 20 top Malaysian personalities. You got to see it to believe it!

Now wasnt that a fun video from Watson's Malaysia? Its really nice to know that they've put effort like these to really join in the festive season with their fellow shoppers, and of course, to embrace the beauty of Malaysia. Danny Ho, head of marketing, said that Hari Raya is one of their most important festive season to continuously engage with their customers.

From left: Limah Skemah, Kiah Selfie, and Siti Tudung.

If you noticed, the music video featured famous Malaysian personalities, including Mawar Rashid, Sari Yanti, and Raja Ilya where each of them helm a character namely Limah Skemah, Kiah Selfie and Siti tudung in the music video which later undergo's a transformation in Watsons to become 3 beautiful ladies. The music video was co-directed and produced by Urban Ads together with Watsons marketing team. To add a little diversity to the video, Watsons has also included Amber Chia, Arja Lee, Dayah Bakar, Kit Mah, Monika Sta Maria, Nadia Heng, Nadine Ann Thomas, Nomad, Shuk SYJ and Wafa de Korte.

The Limited edition bedsheet

Presenting the #KoleksiCun

Limited edition cushion, RM14.90

The launch was held at the iconic KL Tower, where they also revealed the Watsons Malaysia #KoleksiCun ( a limited edition cushion and bedsheet designed by Dr Eric Leong in collaboration with Akemi). This limited edition master piece design in available at all Watsons store during the redemption period from the 16th of June til the 31st of August, making it plenty of time for shopper to collect points. For every RM20 spend at Watsons store, and Online, a cusomers received one e-stamp. And extra stamp is given when spending on Watsons brand and participating brands during this campaign period. The limited edition cushion and bed sheet is made available with five e-stamps and purchase of RM14.90 onwards.

Showing off our cushions designed by Dr Eric Leong himself.

This happens to be Dr Eric Leong's first time partnering with Watsons and he proudly shares that the design was carefully made to meet the taste of every Malaysian household. The #KoleksiCun is also an opportunity to give back to those in needs as for every bed sheet redeemed, Watsons Malaysia will donate a blanket to the homeless via Kechara Soup Kitchen Society too! So technically this makes it a win-win situation guys!

This Hari Raya, Watsons presents an amazing Sale up to 50% off at all Watsons store nationwide beginning 16th June 2016 in West Malaysia and on the 23rd of June in East Malaysia. Tech savvy users can also look forward to the all-new Watsons Malaysia Mobile App, which is available on both Google Play and Apply App Sotre which offers attractive promotions during this festive season. And for VIP members who spend a minimum of RM100 in a single receipt, they will enjoy an RM5 rebate. But u shall warn ou that this promotion is only valid for the first 10,000 members only!

Jom Pigi Watsons guys!

So there you have it! Be sure to get yourself ready for Raya with Watsons Malaysia. For more information on Watsons Malaysia Hari Raya campaign, head on over to www.watsons.com.my/rayanimesticun.