Why Would Anyone Care "What Perez Says"?

VH1, in their efforts to cling to anything that might be even remotely hip, is working out the details of a series with overinflated blogger Perez Hilton.

According to Reuters:

The network, whose programming tends to center on pop culture and music, is believed to be ordering six hourlong episodes of a series tentatively titled "What Perez Says," but it's understood that the show's details are still being worked out.

Ugh. Why is the industry continuing to give this kiss ass any credibility?