Ray-Ban x DS Projects

Content Partnership

Creating authentic content and telling original stories across platforms is more important than ever in today's retail landscape.

Our specialty is turbo charging brand relevance by working with a curated network of highly regarded creators to produce original photo & video content. These authentic creators have devoted followers and therefore can act as brand advocates (influencers) to further drive campaigns.

To simplify our offerings, we break our service tiers down into 3 categories:

Photo & Video Content Creation (1/3)

We produce content that is engaging and resonates well with a younger demographic. In other words, less staged.

Specifically related to the Rock The House concert series at the Ray-Ban store on Wooster Street, we can create engaging content for Ray-Ban to further promote the activation.

Sample work from a recent Adidas store event below.

Content Creation & Social Amplification (2/3)

We routinely partner with brands to help take their activations, campaigns & offline events to larger, online audiences. Using our holistic approach, we are able to promote Ray-Ban & the Wooster Street location to a local New York audience in a creative and authentic way.

For example, our network of creators, including Dave Krugman, Jose Silva and Ani Acopian are trusted for their creativity as well as their respected voices to their followers and the larger community.

Most recently, we partnered with Budweiser. We created the content and promoted their two day event during the NBA All Star Game weekend in Los Angeles. Instagram Stories & photo content below (case study for more information).

Original Campaign Creation (3/3)

In order for brands to get consumers in the door, engaging campaigns have to actively resonate with local communities.

Our specialty is tapping into those communities to create compelling campaigns that drive social buzz & in store traffic.

We recently completed a 12 month campaign with the Washington Park Hotel, an art deco hotel in Miami. Our role was to enrich the DNA of the hotel by curating the photography in 200 rooms and lobby spaces, build social media engagement, plan live events and generate experiential activities for the hotel guests and visitors.