Portrait Photography Sales Mastery

A step-by-step sales system to maximize profits with every portrait session.

4.7
(26 ratings)

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About This Course

Course Description

Are there dozens of new photographers starting businesses in your area every month?

Do you struggle to get your clients focused on your art instead of on price?

In a world where every other person you meet is a professional photographer, it's harder than ever to earn a decent income with photography.

Many photographers struggle to compete, and as a result, end up dropping their prices to poverty-level wages.

It doesn't have to be this way!

I've done the research. I've incorporated my years of corporate sales and business experience into the photography world. And I've painstakingly tested pricing and sales methods over the course of dozens of actual portrait sessions.

The result is the Portrait Photography Sales System that you'll learn in this course.

I'll hold your hand and lead you step-by-step through the entire sales process, including:

building an effective and profitable price list

what products to offer - and what products to ditch

what to say when the client first calls or emails you

how to run a pre-portrait consultation that will result in big sales - before you've taken a single picture!

how to shoot for the big order

running an efficient and effective sales session

There are NO aggressive sales techniques in this system - you'll sell big by building an emotional connection between your client and your art.

Will you make $1,500 on every shoot? Maybe yes, maybe no - a lot of it depends on where you live and the quality of your photography. But if you follow the steps outlined in the course you'll be on your way to making the most money you possibly can with your portrait photography business.

Here's what some students have said about my other photography business courses:

The best explanation of pricing ever!!!!!

Excellent! After several years of wedding photography, this really exposed my weaknesses in marketing of my wares and made my business side a lot simpler!

Excellent, valuable information! Laurence adds clarity to the very difficult topic of wedding package pricing. The class is broken into very manageable pieces, so you always know exactly what it is you are dealing with. The explanations are clear and precise, and full of real world examples. Highly recommended!

Your meeting space should give your clients an important first impression. The moment they walk in they should think "wow". They should also think "luxury", which puts them in the proper mindset. They should know they're going to be spending some money after seeing your space.

The pre-portrait consultation is the most important part of the system. The studio tour is the most important part of the pre-portrait consultation. Ergo - this is the most important lesson in the course!

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Instructor Biography

I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach.

I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups.

Now I want to bring my training experience to a world-wide audience through Udemy.