As serial entrepreneurs, we were frustrated by the amount of time and money it typically takes to accurately prospect for companies that look like ideal customers. And, like most businesses, we were taking a hit on both sides… not only was it hard to find companies who looked like our ideal customer, but each day we had to deal with the influx of irrelevant sales emails clogging up our inbox. We knew we had to solve the problem if we were going to remain competitive.

Now, there are tens of millions of businesses operating across hundreds of industries in the US alone. If you care to look, you’ll notice that there is a lot of information that’s publicly available about each one of them. When we considered the needs of the market, we realized we could build a tool that makes it easy for B2B companies to use all these data points to find prospects that look like their ideal customer. We realized that not only could we help ourselves and other businesses prospect more precisely, but hopefully we could also help the industry move away from the spray-and-pray approach to outbound sales, and in doing so save people from having to deal with so much spam.

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Getting Started With Workplace Communication Governance

With a better understanding of overall governance principles in the digital workplace, let’s shift the focus to workplace communication. For those who don’t yet have their governance pieces in place, Miller shared some tips on how to move forward with creating policies and structures around workplace communication.

Start With Strategy,Talk About Your Toolset,Remember the Audience,Set Criteria for New Functionality