Living Firme in Salt Lake City Utah

A big shout out to the all amazing gente who came out to see us in Salt Lake City. This is just a little compilation of some of the videos and flicks we have collected from people that came to the event.

Thank you to Ortega Omega for putting on this fun, peaceful and cultural event for familia to enjoy!

To book us or have us pop up at your event, please fill out the form below.

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New at the shop…

Last week, in honor of the present, past and future graduates , we dropped our Educated and Hood Tank Top . This shirt celebrates the people who, sometimes against all odds have and are making it happen!

To purchase some of our Firme Gear visit http://shoplivingfirme.com
As ALWAYS, thank you for your support.

Some people think we are crazy to embark on a journey like this at our age. We think that people should pursue their passion at ANY age. Thanks go out to so many of you that are already proudly wearing LIVING FIRME. PLEASE tag us on your Facebook and Instagram pics so we can feature YOU on our Pages.

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About us

Living Firme is a lifestyle brand that is fueled by the desire to unify community, stimulate economy and celebrate culture. We are a small business, literally started by a couple of homegirls dedicated to doing good in the hood. As an event production company, we specialize in urban pop-ups that mashup swap meets, crafts fairs and old school house parties. We host business networking and empowerment workshops that support the Latinx community. Of course we have a tiendita. We sell locally sourced, branded items like t-shirts, baseball caps and tote bags. We work hard, love what we do and truly believe there is always enough of what's good, to go around.