The carpet would incorporate LEDs in to it in order to display fire exits or to just display messages. The carpet can be pre-programmed by an app to display what you want and when the LEDs aren't in use they turn off becoming invisible and the carpet looks just like a normal carpet.

The LEDs are underneath the carpet so that if anything is spilled on the carpet the lights will not be damaged.

The LEDs by Philips come in a variety of colours and can change the look of a room in seconds. They can display the way to exits in a fire or give directions which takes away the need for signs stopping walls from becoming cluttered. It can also be linked to a news feed supplying people with important updates.

An example of the carpets in use is at Axel Springer, a Publishing Company in Berlin, who use Luminous Carpets in its newsroom entrance of the BILD Newspaper.

Chief Editor of BILD Newspaper, Kai Diekman, said: "When I heard about the new Luminous Carpets solution by Philips and Desso, I knew this solution - displaying the latest news on the floor - was ideal for the entrance of our future newsroom."