Episode 018 of The BIG Idea Podcast by InkSoft is now live! Remember to subscribe and download on iTunes to get all the episodes as they are released. And leave a comment and rating to help us deliver the content you are looking for!

This week we are joined by husband and wife team Lee and Andrew Sequeira from Sparkle-Plenty.

They have been “blinging” great things to life for 17 years. They run a business dedicated to the crystal and rhinestone decorated apparel world, and have served clients including Ritz-Carlton, NASA, the Dallas Cowboy Cheerleaders, the Today Show, and more. Their motto is “we love to make people sparkle.”

In this episode, you’ll learn about:

What is involved in the business of bling

How rhinestone art is created

The process of converting the art to transfers

Quality control and addressing the misconceptions about long term durability

How to offer bling to your customers

How to use rhinestone decoration as another marketing tool for your business

Running a business with your spouse

Hope this adds some sparkle to your day!

Want a little more help with your InkSoft account? You can always contact the Support Squad directly at support@inksoft.com or 1-800-410-3048 (Option #1) for support.

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