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My contribution to the Adobe sponsorship at Cannes lions 2016. Adobe studio has developed a campaign with a concept that lets Lions festival part… Read More

My contribution to the Adobe sponsorship at Cannes lions 2016. Adobe studio has developed a campaign with a concept that lets Lions festival participants know that Adobe gets how truly hard they work to get to Cannes. We take the familiar expression "Blood, sweat and tears" and give it an unexpected twist with "trophies." It celebrates the participants. It will give them a smile. And the words are executed in a series of stunning typographic treatments from different typographers.
Creative Director: Kashka Pregowska-Czerw at Adobe Studio
Client: Adobe
Other designer who participated: Katt Phatt, Mario Demayer and David Mascha. Read Less

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My contribution to the Adobe sponsorship at Cannes lions 2016. Adobe studio has developed a campaign with a concept that lets Lions festival participants know that Adobe gets how truly hard they work to get to Cannes. We take the familiar expression "Blood, sweat and tears" and give it an unexpected twist with "trophies." It celebrates the participants. It will give them a smile. And the words are executed in a series of stunning typographic treatments from different typographers.

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My contribution to the Adobe sponsorship at Cannes lions 2016. Adobe studio has developed a campaign with a concept that lets Lions festival participants know that Adobe gets how truly hard they work to get to Cannes. We take the familiar expression "Blood, sweat and tears" and give it an unexpected twist with "trophies." It celebrates the participants. It will give them a smile. And the words are executed in a series of stunning typographic treatments from different typographers.
Creative Director: Kashka Pregowska-Czerw at Adobe Studio
Client: Adobe
Other designer who participated: Katt Phatt, Mario Demayer and David Mascha.