Coccinelle: shopping in red for Vidas

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Buying red, for a good cause: this will be the slogan of the Coccinelle boutiques – including the corners at Coin – and Monza for the whole month of December 2012. 10% of the proceeds from the sale of all rigorously “red” articles - red is the color of Vidas – selected among those proposed by Coccinelle for Fall/Winter 2012-13, will go to Vidas to finance assistance and psychological support activities for patients and their families.

Vidas, created in 1982, is a no-profit association that offers free-of-charge complete and continuing social and health assistance to terminally ill patients in Milan and in the 104 towns of the Province of Milan assisting 150 patients every day.