I'm somewhat looking forward to the cognitive dissonance mental implosion in certain PETA fans upon seeing this, this just might be the dancing over the line that finally makes the offensive-cup runneth over. Then again, who am I kidding? It's PETA. If this gets enough people fired up, and thereby press, they'll be doing it again and again.

Meanwhile Alan Carr is in on the rather stereotypical, lazy and in many eyes very offensive joke and has this to say about the ad:

“There’s no magic wand that will find homes for all of Britain’s homeless dogs and cats, but simple surgeries – spaying and neutering – will make a huge difference in the long run. We can work towards fixing the dog and cat overpopulation problem just by getting our animals ‘fixed’!” - Alan Carr