The “HOPEFUL” side of the campaign included an inside wall with a photo of Kristaps Porzingis and the phrase, “Kristaps Porzingis is a unicorn sent back in time to show us how basketball will be played in the future.”

The ads were scheduled to run for four weeks.

“Today, FS1 featured statements on a New York City subway car intended to reflect the distinct emotions and opinions of passionate sports fans, “ the company said in a statement. “We regret the tone and are removing the content in its entirety.”