Portfolio

MAERSK LINE AD

It’s rough sailing in the ocean shipping industry these days. Amidst the continuous disruptions and uncertainty in recent years, stability is a prized commodity. The problem is that there’s nothing, how shall I say this…ad-worthy…about the concept of stability. So we made a little joke about it, and in doing so, made Maersk Line’s boring predictability the sexiest, most desirable attribute a global ocean carrier could have.