Ricardo Maekawa (a.k.a maeka) works at areas of content strategy, user experience, web analytics and seo in São Paulo, Brazil. Experienced in working at portals, publishers and advertising agencies. He is currently responsible for strategic positioning of the Abril group websites in terms of SEO at the Internet network. Paralel with his work, he is developing Mr. Crawler, and in his spare time he enjoys having fun with his family and skateboarding. :-)

I've loved all this tips, but i think it is pretty more applicable to a page that is presenting a specific model of air conditioner, isn't it? That is, i mean that the target-keyword "air conditioner" is sufficient broad to fits within a different likely user intent. Maybe someone that is searching for a catalogue page, with a lot of air conditioner models. Make sense?

Hi Rand, i have a doubt about it. Are you suggesting that the better thing to do is to forget those "old metrics" or that those metrics have come together with other ones, to get us a more holistic approach?I thing that from a specific perspective, it is still important to know that your concurrent receives 5 links more than you and that he have 500 thumbs up on +1 button over you. I agree that it is just a data between a lot of others, but it can help you to predict something in quantitative terms. Isn't it?

Hi Jassy, you've got a similar navigational behavior pattern than me after applied the advanced segments? Another thing that is pretty cool in my point of view is that you can correlate each one of these segments with your website structure. The non-brand 1-2 terms probably tends to led users to landing in the more higher pages at your website structure while the non-brand 4+ terms to the lower pages. Did you perceived it too? ;-p June 21, 2012

Hi! I will check out the Google Quality Raters' Handbook. Thanks for that tip! Only thing is that a lot of users uses the search engines too, to killing your time. Isn't it? :-P -- note: i've checked your tip and i've recognized on it, the classification system created by the "former Alta Vista guy" Andrei Broder (navigational, transactional and informational). That post is an attempt of drill-down on the Broder's informational and transactional querys. The other raters are awesome! It will be pretty usefull in my studies.