OnlyASmallPercentageOfPreviousiPhoneOwnersUpgradedThisYear

It doesn’t look like adding a fingerprint scanner and new color choices were enough to persuade most iPhone owners to upgrade. A new survey shows that just 6 percent of iPhone 5s and iPhone 5c buyers upgraded from the iPhone 5. This compared to 12 percent of iPhone 4s owners who upgraded to the iPhone 5 over the same period last year.
According to Consumer Intelligence Research Partners (CIRP), almost two-thirds of iPhone 5s/5c buyers upgraded from a previous model. In 2012, 55 percent of iPhone 5 buyers had previously owned one of Apple’s phones.
According to CIRP partner and cofounder Mike Levin:

Ideally, Apple attracts a significant percent of its customers from Android and other systems. At the most recent launch, though, Apple saw an increase in the share of customers that already had an iPhone. Perhaps because of the declining base of non-smartphone owners, a smaller percentage of iPhone buyers upgraded from a basic or flip phone, compared to the year-ago launch.