"Young British Muslims are sick and tired of the hate-filled propaganda the terrorists ISIS and their supporters churn out on social media. They are angry that the criminals are using the platforms to radicalise young people and spread their poisonous words of violence in the name of Islam."

Hanif Qadir, founder of Active Change Foundation

One member of the youth group added: "We utterly reject ISIS because we do not recognise the Islam they claim to be fighting for.

"Islam teaches us respect, mercy, peace and kindness, a faith we strongly believe in and one we want to protect from radicals and fanatics whose very existence threatens our religion."

The campaign has been launched in the wake of the murder of David Haines, the latest of a series of violent murders committed by ISIS since the organisation's rapid spread throughout Northern Iraq and Syria earlier this year.

The Muslim Council of Britain has been quick to condemn the organisation’s actions on behalf of British muslims, with Secretary General Dr Shuja Shafi commenting: "Muslims in Britain and around the world have condemned these people, and the arguments they use have been refuted comprehensively as being far from the religion of Islam."