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SILICON VILLAGE

Thursday, July 19, 2018

Ashok Leyland, a flagship of the Hinduja Group, launched the "eN-Dhan" fuel card in Bengaluru, in partnership with HPCL Drive Track Plus" program, to provide best-in-class savings in fuel to customers. This initiative with HPCL was developed by the Customer Solutions Business of Ashok Leyland, which aspires to develop a lifetime engagement with customers and to positively impact all facets of their business by offering customized solutions. For the first time in India, an original equipment manufacturer (OEM) and an oil marketing company (OMC) have collaborated to create a co-branded card, which is expected to result in annual savings in the range of Rs 50,000 per annum per truck especially for customers in the medium and heavy commercial vehicle (M&HCV) segment.The eN-Dhan cards are free of charge and will be available in all Ashok Leyland dealerships in Bengaluru and across the country and can be used in all HPCL Fuel Stations. Speaking about the eN-Dhan fuel card, Vinod K. Dasari, Managing Director, said, “Ashok Leyland's brand signifies innovation not only in its products but also in its solutions. Exemplifying our brand philosophy, ‘Aapki Jeet, Hamari Jeet’, we are constantly evaluating opportunities to help our customers be more efficient and profitable. Our analysis shows that the current fuel spends on a commercial vehicle in India is between 35% and 60% of its lifecycle cost. Since fuel cost is the major expense, we came up with this fuel card program to help vehicle owners save on this expense and optimize total cost of operations (TCO). Every rupee saved is an opportunity to plough back the profits to grow the business. Besides savings in fuel cost, the card will promote digital payments and offer enhanced insurance benefits to drivers.”Speaking about this industry-first partnership, G S V Prasad, Executive Director – Retail HPCL conveyed that “HPCL-Ashok Leyland partnership is essentially for serving the common customer - the trucker, who buys chassis from Ashok Leyland and buys fuel from HPCL. This is first of its kind partnership wherein an Energy Major is partnering with an Automobile Major for fueling the vehicles from the time it is rolled out of the Factory.”“HPCL believes in improving the logistics efficiency of the vehicles by providing superior quality Fuels and Lubricants to the Customers/Fleets owners. The co-branded card “eN-Dhan” will be accepted at all HPCL outlets and going forward we would like to take the entire business on to a card less platform which is in sync with the “Digital India” initiative of the Govt of India. HPCL also is a pioneer in Retail Automation and is embarking on a plan to automate all its 15100 retail outlets pan-India by December 2018 which will also be integrated with digital transactions.”With the launch of this innovative solution, Ashok Leyland has once again lived up to its brand’s philosophy “Aapki Jeet, Hamari Jeet”. Customers can enrol for the eN-Dhan program at any Ashok Leyland dealership.