Why Business Leaders MUST Consider A Speaking Engagement

The number one reason that you must consider speaking events is that they are one of the best ways to represent your business as well as to boost your career. You have the opportunity to generate leads and do your market research all in one place too.

If you’re not confident in speaking then you are missing out in growing a business, getting that next promotion or raising your profile within your organisation.

Speaking engagements help you to:

Get Personal

People have the opportunity to meet you in person and to give a face to the name. Today, much of what we do is hidden behind the computer screen. Online marketing tools allow us to reach many people without leaving the comfort of your desk. But by giving a talk it gives people the opportunity to gain empathy with you and to meet the real person behind the business.

Elevates Career or Business

You gain instant credibility in the eyes of your audience. Most people dread giving a speech. They immediately see you as the expert. You are the person in the driving seat and have the control.

Creates Opportunities

Giving presentations opens doors. It is estimated that 8-10% of your audience will seek you out after giving a talk. They do that because they want to know more about you and what you can do for them.

An Opportunity To shine

It puts you in the spotlight. You can project your personality and share your skills or demonstrate your expertise. People have the opportunity to see you in action and gain an overall view of what you can do for their business problems.

Highest Form Of Leverage

Addressing a large number of people as against one to one is the very highest form of leverage. The larger the audience, the more sales communications you can have without increasing your time.

If you want to learn how to do this well, email me on: grow@spiritofvenus.co.uk and ask about our Powerful Sales Presentations module. It will be a great investment as well as giving you the confidence to overcome any fears you might have.

3 Responses to Why Business Leaders MUST Consider A Speaking Engagement