Click Fraud

If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that created an estimated $16.7 billion of wasted revenue for advertisers,[…]

Limiting your exposure to click fraud will result in more profitability from your AdWords campaigns. Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in AdWords[…]

If you’re using Google AdWords to promote your business then you’ll want to ensure every penny spent on AdWords is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or[…]

Are you a victim of fake clicks on your AdWords ads? It’s a growing issue amongst Google AdWords advertisers that is showing no signs of receding. “Click Fraud more than doubles between 2016 and 2017” Source: Business[…]

Choosing the perfect settings for Click Guardian is vital to ensure the effectiveness of the service. Blocking a visitor with Click Guardian will result in ads not being delivered back to the person who has excessively clicked, so[…]

AdWords Click fraud can be defined as the activity of a competitor, person or bot intentionally and maliciously clicking on a competitor’s ad with the sole purpose of inflating the advertisers spend. The desired effect for the[…]

AdWords invalid clicks cost internet advertisers millions per year and without any real transparency it’s difficult for advertisers to trust that invalid clicks are being filtered out as well as Google claim. With an apparent lack of[…]

Ever wondered how to stop competitors clicking AdWords? This is a common question that we encounter every day from small and medium businesses at Click Guardian. The main and rather obvious reason you want to stop competitors[…]