Vital.ly is an online platform that stocks a comprehensive range of supplements and natural medicine products, and helps practitioners of natural health to easily prescribe the best quality products from trusted manufacturers directly to their patients. Vital.ly’s previous brand name and UI were purely functional, but lacked any personality or connection to a greater sense of purpose.

Vital.ly is an online platform that stocks a comprehensive range of supplements and natural medicine products, and helps practitioners of natural health to easily prescribe the best quality products from trusted manufacturers directly to their patients. Vital.ly’s previous brand name and UI were purely functional, but lacked any personality or connection to a greater sense of purpose.

Vital.ly is an online platform that stocks a comprehensive range of supplements and natural medicine products, and helps practitioners of natural health to easily prescribe the best quality products from trusted manufacturers directly to their patients. Vital.ly’s previous brand name and UI were purely functional, but lacked any personality or connection to a greater sense of purpose.

Vital.ly is an online platform that stocks a comprehensive range of supplements and natural medicine products, and helps practitioners of natural health to easily prescribe the best quality products from trusted manufacturers directly to their patients. Vital.ly’s previous brand name and UI were purely functional, but lacked any personality or connection to a greater sense of purpose.

Vital.ly is an online platform that stocks a comprehensive range of supplements and natural medicine products, and helps practitioners of natural health to easily prescribe the best quality products from trusted manufacturers directly to their patients. Vital.ly’s previous brand name and UI were purely functional, but lacked any personality or connection to a greater sense of purpose.

Our idea

Our idea

Our idea

Our idea

Our idea

Vital.ly have a background of experience practicing natural health and are dedicating to revolutionising the world of natural health practitioners by making the way they prescribe medication easier, more efficient and smarter. We helped to reconnect them to the purpose of providing transparent information about natural medical supplements through a user-friendly interface. In short: to cut through the noise of the natural health market which is full of obfuscation and half-truths with a clear and trusted voice.

Vital.ly have a background of experience practicing natural health and are dedicating to revolutionising the world of natural health practitioners by making the way they prescribe medication easier, more efficient and smarter. We helped to reconnect them to the purpose of providing transparent information about natural medical supplements through a user-friendly interface. In short: to cut through the noise of the natural health market which is full of obfuscation and half-truths with a clear and trusted voice.

Vital.ly have a background of experience practicing natural health and are dedicating to revolutionising the world of natural health practitioners by making the way they prescribe medication easier, more efficient and smarter. We helped to reconnect them to the purpose of providing transparent information about natural medical supplements through a user-friendly interface. In short: to cut through the noise of the natural health market which is full of obfuscation and half-truths with a clear and trusted voice.

Vital.ly have a background of experience practicing natural health and are dedicating to revolutionising the world of natural health practitioners by making the way they prescribe medication easier, more efficient and smarter. We helped to reconnect them to the purpose of providing transparent information about natural medical supplements through a user-friendly interface. In short: to cut through the noise of the natural health market which is full of obfuscation and half-truths with a clear and trusted voice.

Vital.ly have a background of experience practicing natural health and are dedicating to revolutionising the world of natural health practitioners by making the way they prescribe medication easier, more efficient and smarter. We helped to reconnect them to the purpose of providing transparent information about natural medical supplements through a user-friendly interface. In short: to cut through the noise of the natural health market which is full of obfuscation and half-truths with a clear and trusted voice.

Visual identity

Visual identity

Visual identity

Visual identity

Visual identity

We crafted the name ‘Vital.ly’ working off initial explorations around the words ‘vital’ and ‘vitality’ to create a powerful and unique expression that had an integrated URL strategy and spoke to the brand’s new positioning of finding smarter ways for the world to practice natural health. Including the ‘.’ in the brand name itself also provided the springboard for the visual identity concept. We developed an idea around ‘the dot that does’, taking the dot in the vital.ly name and animating it so that it became a kind of guide to the experience of the Vital.ly brand, leading the user through interfaces and communications and inspiring a connection with the Vital.ly proposition through icons and messaging.

We crafted the name ‘Vital.ly’ working off initial explorations around the words ‘vital’ and ‘vitality’ to create a powerful and unique expression that had an integrated URL strategy and spoke to the brand’s new positioning of finding smarter ways for the world to practice natural health. Including the ‘.’ in the brand name itself also provided the springboard for the visual identity concept. We developed an idea around ‘the dot that does’, taking the dot in the vital.ly name and animating it so that it became a kind of guide to the experience of the Vital.ly brand, leading the user through interfaces and communications and inspiring a connection with the Vital.ly proposition through icons and messaging.

We crafted the name ‘Vital.ly’ working off initial explorations around the words ‘vital’ and ‘vitality’ to create a powerful and unique expression that had an integrated URL strategy and spoke to the brand’s new positioning of finding smarter ways for the world to practice natural health. Including the ‘.’ in the brand name itself also provided the springboard for the visual identity concept. We developed an idea around ‘the dot that does’, taking the dot in the vital.ly name and animating it so that it became a kind of guide to the experience of the Vital.ly brand, leading the user through interfaces and communications and inspiring a connection with the Vital.ly proposition through icons and messaging.

We crafted the name ‘Vital.ly’ working off initial explorations around the words ‘vital’ and ‘vitality’ to create a powerful and unique expression that had an integrated URL strategy and spoke to the brand’s new positioning of finding smarter ways for the world to practice natural health. Including the ‘.’ in the brand name itself also provided the springboard for the visual identity concept. We developed an idea around ‘the dot that does’, taking the dot in the vital.ly name and animating it so that it became a kind of guide to the experience of the Vital.ly brand, leading the user through interfaces and communications and inspiring a connection with the Vital.ly proposition through icons and messaging.

We crafted the name ‘Vital.ly’ working off initial explorations around the words ‘vital’ and ‘vitality’ to create a powerful and unique expression that had an integrated URL strategy and spoke to the brand’s new positioning of finding smarter ways for the world to practice natural health. Including the ‘.’ in the brand name itself also provided the springboard for the visual identity concept. We developed an idea around ‘the dot that does’, taking the dot in the vital.ly name and animating it so that it became a kind of guide to the experience of the Vital.ly brand, leading the user through interfaces and communications and inspiring a connection with the Vital.ly proposition through icons and messaging.