Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text. These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field-thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices. (source: Nielsen Book Data)9781138842540 20171009

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text. These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field-thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices. (source: Nielsen Book Data)9781138842540 20171009

"Much Better than Words": Pictured Knowledge and the Rhetoric of Visuality

Ocularcentric! Conceptual Illustration at Work in the "Great Loop"

Variety Show: The Studio of Kahn and Its Visual Devices

Kahn's Way-Out: Conceptual Illustration's Iconophilic Diaspora

"To Picture the Body": Kahn's Images in the Postmodern Afterlife

Epilogue: Towards a Theory of the Homunculus.

A poster first printed in Germany in 1926 depicts the human body as a factory populated by tiny workers doing industrial tasks. Devised by Fritz Kahn (1888-1968), a German-Jewish physician and popular science writer, "Der Mensch als Industriepalast" (or "Man as Industrial Palace") achieved international fame and was reprinted, in various languages and versions, all over the world. It was a new kind of image--an illustration that was conceptual and scientific, a visual explanation of how things work--and Kahn built a career of this new genre. In collaboration with a stable of artists (only some of whom were credited), Kahn created thousands of images that were metaphorical, allusive, and self-consciously modern, using an eclectic grab-bag of schools and styles: Dada, Art Deco, photomontage, Art Nouveau, Bauhaus functionalism, and commercial illustration. In Body Modern, Michael Sappol offers the first in-depth critical study of Fritz Kahn and his visual rhetoric. Kahn was an impresario of the modern who catered to readers who were hungry for products and concepts that could help them acquire and perform an overdetermined "modern" identity. He and his artists created playful new visual tropes and genres that used striking metaphors to scientifically explain the "life of Man." This rich and largely obscure corpus of images was a technology of the self that naturalized the modern and its technologies by situating them inside the human body.The scope of Kahn's project was vast--entirely new kinds of visual explanation--and so was his influence. Today, his legacy can be seen in textbooks, magazines, posters, public health pamphlets, educational websites, and Hollywood movies. But, Sappol concludes, Kahn's illustrations also pose profound and unsettling epistemological questions about the construction and performance of the self. Lavishly illustrated with more than 100 images, Body Modern imaginatively explores the relationship between conceptual image, image production, and embodied experience. (source: Nielsen Book Data)9781517900212 20170612

"Much Better than Words": Pictured Knowledge and the Rhetoric of Visuality

Ocularcentric! Conceptual Illustration at Work in the "Great Loop"

Variety Show: The Studio of Kahn and Its Visual Devices

Kahn's Way-Out: Conceptual Illustration's Iconophilic Diaspora

"To Picture the Body": Kahn's Images in the Postmodern Afterlife

Epilogue: Towards a Theory of the Homunculus.

A poster first printed in Germany in 1926 depicts the human body as a factory populated by tiny workers doing industrial tasks. Devised by Fritz Kahn (1888-1968), a German-Jewish physician and popular science writer, "Der Mensch als Industriepalast" (or "Man as Industrial Palace") achieved international fame and was reprinted, in various languages and versions, all over the world. It was a new kind of image--an illustration that was conceptual and scientific, a visual explanation of how things work--and Kahn built a career of this new genre. In collaboration with a stable of artists (only some of whom were credited), Kahn created thousands of images that were metaphorical, allusive, and self-consciously modern, using an eclectic grab-bag of schools and styles: Dada, Art Deco, photomontage, Art Nouveau, Bauhaus functionalism, and commercial illustration. In Body Modern, Michael Sappol offers the first in-depth critical study of Fritz Kahn and his visual rhetoric. Kahn was an impresario of the modern who catered to readers who were hungry for products and concepts that could help them acquire and perform an overdetermined "modern" identity. He and his artists created playful new visual tropes and genres that used striking metaphors to scientifically explain the "life of Man." This rich and largely obscure corpus of images was a technology of the self that naturalized the modern and its technologies by situating them inside the human body.The scope of Kahn's project was vast--entirely new kinds of visual explanation--and so was his influence. Today, his legacy can be seen in textbooks, magazines, posters, public health pamphlets, educational websites, and Hollywood movies. But, Sappol concludes, Kahn's illustrations also pose profound and unsettling epistemological questions about the construction and performance of the self. Lavishly illustrated with more than 100 images, Body Modern imaginatively explores the relationship between conceptual image, image production, and embodied experience. (source: Nielsen Book Data)9781517900212 20170612

Foreword; Acknowledgements; Contents; Editors and Contributors; 1 Introduction: When Science Meets the Public-Bridging the Gap; Abstract; Introduction; Content of This Book; References; The Big Picture: Communicating Science to Win the Hearts and Minds; 2 Responsibilities of Science, Responsive to Society: A New Dialogue; Abstract; Responses of Science Communication Experts; References; The Indian Landscape of Communicating Science and Technology; 3 India's Maiden Mission to Mars: Many Firsts and Some Missed Opportunities in ISRO's Efforts at Public Outreach and Communications; Abstract

More on Mangalyaan and Its ContextFurther Reading; 4 Challenges in Communicating about Defence Research: Insight into Defence Research and Development Organisation's Media Strategy; Abstract; DRDO: Genesis and Journey to Success; Distorted Image and Visibility in Public Domain; The NCAER Study; DRDO's Image: The Gaps in Perception; Communication Strategy; Communicating through Media: Challenges and Opportunities; Case Study 1: MBT Arjun-Image Transformation; Case Study 2: Vibrant Coverage and Global Message; Impact on Organisation and Its Performance; Conclusion; Acknowledgements; References

5 Communicating Issues Related to Land and Natural ResourcesAbstract; Introduction; Diversion of Public Lands in Challakere; Tata Nano Project in West Bengal; The Odisha Mining Case; What Do the Case Studies Reveal?; How to Ensure Transparency and Adequate Flow of Information?; Conclusion; References; 6 The Art and Science of Communicating Risks of Natural Hazards; Abstract; Introduction; Risk Communication; Purposes of Risk Communication; Principles of Risk Communication; Key Elements of Risk Communication; Stakeholders; Communication; Message; Benefits and Barriers of Risk Communication

8 The Queer Case of Communicating Risks Associated with Use of Mobile Phones and Neighborhood Mobile Towers: Are People Contracting More Brain Cancers?Abstract; Introduction; Cell Tower/Phone Radiation Standards; Availability of Information; Reasons for the Spread of Health Concerns; Cell Tower/Phone Radiation and Cancer and Other Effects; Findings of International Agency for Research on Cancer; Coffee, Pickled Vegetables, Carbon Black (Carbon Paper) and so on Are also Class 2B Carcinogens; Final Status; Cell Tower Radiation and Cancer Clusters; Hypersensitivity to Electromagnetic Radiation

Foreword; Acknowledgements; Contents; Editors and Contributors; 1 Introduction: When Science Meets the Public-Bridging the Gap; Abstract; Introduction; Content of This Book; References; The Big Picture: Communicating Science to Win the Hearts and Minds; 2 Responsibilities of Science, Responsive to Society: A New Dialogue; Abstract; Responses of Science Communication Experts; References; The Indian Landscape of Communicating Science and Technology; 3 India's Maiden Mission to Mars: Many Firsts and Some Missed Opportunities in ISRO's Efforts at Public Outreach and Communications; Abstract

More on Mangalyaan and Its ContextFurther Reading; 4 Challenges in Communicating about Defence Research: Insight into Defence Research and Development Organisation's Media Strategy; Abstract; DRDO: Genesis and Journey to Success; Distorted Image and Visibility in Public Domain; The NCAER Study; DRDO's Image: The Gaps in Perception; Communication Strategy; Communicating through Media: Challenges and Opportunities; Case Study 1: MBT Arjun-Image Transformation; Case Study 2: Vibrant Coverage and Global Message; Impact on Organisation and Its Performance; Conclusion; Acknowledgements; References

5 Communicating Issues Related to Land and Natural ResourcesAbstract; Introduction; Diversion of Public Lands in Challakere; Tata Nano Project in West Bengal; The Odisha Mining Case; What Do the Case Studies Reveal?; How to Ensure Transparency and Adequate Flow of Information?; Conclusion; References; 6 The Art and Science of Communicating Risks of Natural Hazards; Abstract; Introduction; Risk Communication; Purposes of Risk Communication; Principles of Risk Communication; Key Elements of Risk Communication; Stakeholders; Communication; Message; Benefits and Barriers of Risk Communication

8 The Queer Case of Communicating Risks Associated with Use of Mobile Phones and Neighborhood Mobile Towers: Are People Contracting More Brain Cancers?Abstract; Introduction; Cell Tower/Phone Radiation Standards; Availability of Information; Reasons for the Spread of Health Concerns; Cell Tower/Phone Radiation and Cancer and Other Effects; Findings of International Agency for Research on Cancer; Coffee, Pickled Vegetables, Carbon Black (Carbon Paper) and so on Are also Class 2B Carcinogens; Final Status; Cell Tower Radiation and Cancer Clusters; Hypersensitivity to Electromagnetic Radiation

Second edition. - Chicago ; London : The University of Chicago Press, 2017.

Book

xiii, 336 pages : illustrations ; 23 cm.

The language and rhetoric of science: using them to your advantage. Communicating science

The language of science: historical realities for readers and writers

Reading well: the first step to writing well

Writing well: a few basics

Writing very well: opportunities for creativity and elegance

The review process: dealing with contents and discontents

Through a flask darkly: plagiarism, fraud, and the ethics of authorship

Communicating professionally: where, what, and how. Professional scientific communication: where does it happen?

The scientific paper: a realistic view and practical advice

Other types of writing: review articles, book reviews, debate/critique

The proposal

Graphics and their place

Oral presentations: a few words

The graduate thesis (dissertation): what it means and how to do it

The online world: science in a new context

Special topics in communicating science. For researchers with English as a foreign language

Translating scientific material: guiding principles and realities

Meet the press: how to be an effective and responsible source for the media

Science writing and science talks: communicating with and for the public

Teaching science communication: helpful ideas for the classroom

In conclusion.

"For more than a decade, The Chicago Guide to Communicating Science has been the go-to reference for anyone who needs to write or speak about their research. Whether a student writing a thesis, a faculty member composing a grant proposal, or a public information officer crafting a press release, Scott Montgomery's advice is perfectly adaptable to any scientific writer's needs. This new edition has been thoroughly revised to address crucial issues in the changing landscape of scientific communication, with an increased focus on those writers working in corporate settings, government, and nonprofit organizations as well as academia. Half a dozen new chapters tackle the evolving needs and paths of scientific writers. These sections address plagiarism and fraud, writing graduate theses, translating scientific material, communicating science to the public, and the increasing globalization of research. The Chicago Guide to Communicating Science recognizes that writers come to the table with different needs and audiences. Through solid examples and concrete advice, Montgomery sets out to help scientists develop their own voice and become stronger communicators. He also teaches readers to think about their work in the larger context of communication about science, addressing the roles of media and the public in scientific attitudes as well as offering advice for those whose research concerns controversial issues such as climate change or emerging viruses. More than ever, communicators need to be able to move seamlessly among platforms and styles. The Chicago Guide to Communicating Science's comprehensive coverage means that scientists and researchers will be able to expertly connect with their audiences, no matter the medium" -- From the publisher.

The language and rhetoric of science: using them to your advantage. Communicating science

The language of science: historical realities for readers and writers

Reading well: the first step to writing well

Writing well: a few basics

Writing very well: opportunities for creativity and elegance

The review process: dealing with contents and discontents

Through a flask darkly: plagiarism, fraud, and the ethics of authorship

Communicating professionally: where, what, and how. Professional scientific communication: where does it happen?

The scientific paper: a realistic view and practical advice

Other types of writing: review articles, book reviews, debate/critique

The proposal

Graphics and their place

Oral presentations: a few words

The graduate thesis (dissertation): what it means and how to do it

The online world: science in a new context

Special topics in communicating science. For researchers with English as a foreign language

Translating scientific material: guiding principles and realities

Meet the press: how to be an effective and responsible source for the media

Science writing and science talks: communicating with and for the public

Teaching science communication: helpful ideas for the classroom

In conclusion.

"For more than a decade, The Chicago Guide to Communicating Science has been the go-to reference for anyone who needs to write or speak about their research. Whether a student writing a thesis, a faculty member composing a grant proposal, or a public information officer crafting a press release, Scott Montgomery's advice is perfectly adaptable to any scientific writer's needs. This new edition has been thoroughly revised to address crucial issues in the changing landscape of scientific communication, with an increased focus on those writers working in corporate settings, government, and nonprofit organizations as well as academia. Half a dozen new chapters tackle the evolving needs and paths of scientific writers. These sections address plagiarism and fraud, writing graduate theses, translating scientific material, communicating science to the public, and the increasing globalization of research. The Chicago Guide to Communicating Science recognizes that writers come to the table with different needs and audiences. Through solid examples and concrete advice, Montgomery sets out to help scientists develop their own voice and become stronger communicators. He also teaches readers to think about their work in the larger context of communication about science, addressing the roles of media and the public in scientific attitudes as well as offering advice for those whose research concerns controversial issues such as climate change or emerging viruses. More than ever, communicators need to be able to move seamlessly among platforms and styles. The Chicago Guide to Communicating Science's comprehensive coverage means that scientists and researchers will be able to expertly connect with their audiences, no matter the medium" -- From the publisher.

The volume provides a timely, state of the art collection of studies examining climate change communication in the era of digital media. The chapters focus on a broad range of topics covering various aspects of both practice and research in climate change communication, ranging from the use of online platforms, to blogs, and social networking sites. Climate change communication has increasingly moved into Internet-based forums, and this volume provides a comprehensive overview of research into Internet and climate change communication. The studies share valuable methodological insights in this relatively new field of research and shed light on the opportunities and challenges underlying the collection and analysis of online climate change-related data. This book was previously published as a special issue of Environmental Communication. (source: Nielsen Book Data)9781138223868 20170605

The volume provides a timely, state of the art collection of studies examining climate change communication in the era of digital media. The chapters focus on a broad range of topics covering various aspects of both practice and research in climate change communication, ranging from the use of online platforms, to blogs, and social networking sites. Climate change communication has increasingly moved into Internet-based forums, and this volume provides a comprehensive overview of research into Internet and climate change communication. The studies share valuable methodological insights in this relatively new field of research and shed light on the opportunities and challenges underlying the collection and analysis of online climate change-related data. This book was previously published as a special issue of Environmental Communication. (source: Nielsen Book Data)9781138223868 20170605

Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences a " psychological, economic, political, social, cultural, and media-related a " on how science related to such issues is understood, perceived, and used. (source: Nielsen Book Data)9780309451024 20170515

Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences a " psychological, economic, political, social, cultural, and media-related a " on how science related to such issues is understood, perceived, and used. (source: Nielsen Book Data)9780309451024 20170515

Tramelli considers three main areas of Giovanni Paolo Lomazzo's studies: color, perspective and anatomy, investigating the types of theoretical and practical knowledge on these subjects conveyed in the Trattato dell'Arte della Pittura and how the context of Milan at the end of the sixteenth century shaped the material gathered in Lomazzo's books. (source: Nielsen Book Data)9789004330252 20170117

Tramelli considers three main areas of Giovanni Paolo Lomazzo's studies: color, perspective and anatomy, investigating the types of theoretical and practical knowledge on these subjects conveyed in the Trattato dell'Arte della Pittura and how the context of Milan at the end of the sixteenth century shaped the material gathered in Lomazzo's books. (source: Nielsen Book Data)9789004330252 20170117

Publication Bias in Science: What is it, Why is it Problematic, and How Can It Be Addressed? / Andrew Brown, Tapan Mehta, David Allison

Statistical Biases in Science Communication: What We Know About Them and How They Can Be Addressed / John Ioannidis

Is there a Hype Problem in Science? If so, How is it Addressed? / Peter Weingart

Is there a Retraction Problem? And, If So, What Do We Know About How It Is and Can Be Addressed? Is there a Retraction Problem? And, If So, What Do We Know About How It Is and Can Be Addressed? / Adam Marcus, Ivan Oransky

A Recap: Identifying and Overcoming Challenges to Science Featured in Attacks on Science / Joseph Hilgard

A Comparative Study of Communication about Food Safety Before, During, and After the “Mad Cow” Crisis / Matteo Ferrari

Assumptions about Science in Satirical News and Late Night Comedy / Lauren Feldman

A Recap: The Role, Power, and Peril of Media for the Communication of Science / Nan Li, Robert Lull

Countering False Beliefs: An Analysis of the Evidence and Recommendations of Best Practices for the Retraction and Correction of Scientific Misinformation / Man-pui Sally Chan, Christopher Jones, Dolores Albarracin

Using Frames to Make Scientific Communication More Effective / James N. Druckman, Arthur Lupia

Philosophical Impediments to Citizens' Use of Science / Jonathan Baron

"The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape - from news and entertainment to blogs and films - but also examines the powers and perils of human biases - from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias. The Handbook adds case studies exploring instances in which communication undercut or facilitated the access to scientific evidence. The range of topics addressed is wide, from genetically engineered organisms and nanotechnology to vaccination controversies and climate change. Also unique to this book is a focus on the complexities of involving the public in decision making about the uses of science, the regulations that should govern its application, and the ethical boundaries within which science should operate. The Handbook is an invaluable resource for researchers in the communication fields, particularly in science and health communication, as well as to scholars involved in research on scientific topics susceptible to distortion in partisan debate" -- Provided by publisher's website.

Publication Bias in Science: What is it, Why is it Problematic, and How Can It Be Addressed? / Andrew Brown, Tapan Mehta, David Allison

Statistical Biases in Science Communication: What We Know About Them and How They Can Be Addressed / John Ioannidis

Is there a Hype Problem in Science? If so, How is it Addressed? / Peter Weingart

Is there a Retraction Problem? And, If So, What Do We Know About How It Is and Can Be Addressed? Is there a Retraction Problem? And, If So, What Do We Know About How It Is and Can Be Addressed? / Adam Marcus, Ivan Oransky

A Recap: Identifying and Overcoming Challenges to Science Featured in Attacks on Science / Joseph Hilgard

A Comparative Study of Communication about Food Safety Before, During, and After the “Mad Cow” Crisis / Matteo Ferrari

Assumptions about Science in Satirical News and Late Night Comedy / Lauren Feldman

A Recap: The Role, Power, and Peril of Media for the Communication of Science / Nan Li, Robert Lull

Countering False Beliefs: An Analysis of the Evidence and Recommendations of Best Practices for the Retraction and Correction of Scientific Misinformation / Man-pui Sally Chan, Christopher Jones, Dolores Albarracin

Using Frames to Make Scientific Communication More Effective / James N. Druckman, Arthur Lupia

Philosophical Impediments to Citizens' Use of Science / Jonathan Baron

"The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape - from news and entertainment to blogs and films - but also examines the powers and perils of human biases - from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias. The Handbook adds case studies exploring instances in which communication undercut or facilitated the access to scientific evidence. The range of topics addressed is wide, from genetically engineered organisms and nanotechnology to vaccination controversies and climate change. Also unique to this book is a focus on the complexities of involving the public in decision making about the uses of science, the regulations that should govern its application, and the ethical boundaries within which science should operate. The Handbook is an invaluable resource for researchers in the communication fields, particularly in science and health communication, as well as to scholars involved in research on scientific topics susceptible to distortion in partisan debate" -- Provided by publisher's website.

London, United Kingdom : Academic Press is an imprint of Elsevier, [2017]

Book

1 online resource (95 pages)

1. Introduction

2. Preliminary considerations

3. Organizing your presentation

4. Making a formal oral presentation

5. Giving a poster presentation

Appendices.

"Presenting an Effective and Dynamic Technical Paper: A Guidebook for Novice and Experienced Speakers in a Multicultural World is intended for inexperienced speakers as well as those aspiring to improve their communication skills in making either formal or informal presentations on a technical subject. The book focuses on how to make presentations to a cross-cultural audience, including such tactics as how to list the names of the co-authors on your presentation, how to handle eye contact and use humor, both of which can differ across the global spectrum of cultures. The cross-cultural focus of this book relates not only to the audience, but also to the speaker. This book also includes helpful tips for non-native English speakers. Discusses best practices in putting together an effective talk ; Focuses on leveraging the speaker's existing skillsets to develop the delivery style that works best for that individual ; Features one-page quick reference guides for giving both formal oral and informal poster presentations ; Addresses cross-cultural communication, as well as particular concerns for non-native English speakers ; Includes a companion site with tools and video examples of formal and informal presentations for further self-guidance"--Provided by publisher.

1. Introduction

2. Preliminary considerations

3. Organizing your presentation

4. Making a formal oral presentation

5. Giving a poster presentation

Appendices.

"Presenting an Effective and Dynamic Technical Paper: A Guidebook for Novice and Experienced Speakers in a Multicultural World is intended for inexperienced speakers as well as those aspiring to improve their communication skills in making either formal or informal presentations on a technical subject. The book focuses on how to make presentations to a cross-cultural audience, including such tactics as how to list the names of the co-authors on your presentation, how to handle eye contact and use humor, both of which can differ across the global spectrum of cultures. The cross-cultural focus of this book relates not only to the audience, but also to the speaker. This book also includes helpful tips for non-native English speakers. Discusses best practices in putting together an effective talk ; Focuses on leveraging the speaker's existing skillsets to develop the delivery style that works best for that individual ; Features one-page quick reference guides for giving both formal oral and informal poster presentations ; Addresses cross-cultural communication, as well as particular concerns for non-native English speakers ; Includes a companion site with tools and video examples of formal and informal presentations for further self-guidance"--Provided by publisher.

1. Introduction to Scientificâ ¨Reading and Writing and to Technical Modalities of Augmentation. 2. Ecrilecture and the Constructionof Knowledge within Professional Communities. 3. "Critical Spaces": A Study ofâ ¨the Necessary Conditions for Scholarlyand Multimedia Reading. 4. "Annotate the World, and â ¨Improve Humanity": Material Imageries in aWeb Annotation Program. 5. Construction of Ecrilecture Standards for Collaborative Transcription of Digitized Heritage. 6. The Challenge of Platform Interoperability in Constructing Augmented Knowledge in the Humanities and Social Sciences. 7. The XML Portal for the symogih.org Project. 8. Issues of "Hypermediating Journals" for Scientific Publishing. 8. Construction of lecture standards for collaborative transcription of digitized heritage between algorithm, transmission and community development 1. The scientific ecrilecture: conceptual aspects and socio-technical issues 2. ecrilecture: a revealing practice of the construction of knowledge within the scientific community 3. " spaces for critics, " a study of the conditions of possibility of a scholar and multimedia reading 4. "Annotate the world and improve humanity": imaginary and the making of an annotation software 5. XML Portal of the symogih.org project: experiences and reflections on the digital edition of sources and historical information 6. The challenge of interoperability for the circulation of augmented knowledge in social sciences and humanities 7. Issues of "hypermediatisees journals" for scientific publishing 8. Construction of ecrilecture standards for collaborative transcription of digitized heritage between algorithm, transmission and community development1. The scientific ecrilecture: conceptual aspects and socio-technical issues 2. ecrilecture: a revealing practice of the construction of knowledge within the scientific community 3. " spaces for critics, " a study of the conditions of possibility of a scholar and multimedia reading 4. "Annotate the world and improve humanity": imaginary and the making of an annotation software 5. XML Portal of the symogih.org project: experiences and reflections on the digital edition of sources and historical information 6. The challenge of interoperability for the circulation of augmented knowledge in social sciences and humanities 7. Issues of "hypermediatisees journals" for scientific publishing 8. Construction of ecrilecture standards for collaborative transcription of digitized heritage between algorithm, transmission and community development.

(source: Nielsen Book Data)9781119384373 20170807

Practices associated with the culture of "scholarly" reading have been developed over many centuries and annotations themselves have become the subject of study, either as additional elements in connection with the original texts or as documents in their own right. The first "scholarly" reading techniques, seen historically from the 12th Century onwards, combine reading and writing in a process known as lettrure, involving both attentive reading and commentary. The Internet has transformed this activity, adding technical layers that relate both to the reading and writing process as well as to the circulation of texts; their potential and effective augmentation, diffusion, and reception. This book examines digitized reading and writing by focusing primarily on the conditions for the co-construction of scientific knowledge and its augmentation. The authors present numerous examples of studies and personal feedback concerning the intellectual process, open critical spaces, collaborative scholarly publishing, methods for the circulation and mediatization of knowledge, as well as the techniques and tools employed. (source: Nielsen Book Data)9781119384373 20170807

1. Introduction to Scientificâ ¨Reading and Writing and to Technical Modalities of Augmentation. 2. Ecrilecture and the Constructionof Knowledge within Professional Communities. 3. "Critical Spaces": A Study ofâ ¨the Necessary Conditions for Scholarlyand Multimedia Reading. 4. "Annotate the World, and â ¨Improve Humanity": Material Imageries in aWeb Annotation Program. 5. Construction of Ecrilecture Standards for Collaborative Transcription of Digitized Heritage. 6. The Challenge of Platform Interoperability in Constructing Augmented Knowledge in the Humanities and Social Sciences. 7. The XML Portal for the symogih.org Project. 8. Issues of "Hypermediating Journals" for Scientific Publishing. 8. Construction of lecture standards for collaborative transcription of digitized heritage between algorithm, transmission and community development 1. The scientific ecrilecture: conceptual aspects and socio-technical issues 2. ecrilecture: a revealing practice of the construction of knowledge within the scientific community 3. " spaces for critics, " a study of the conditions of possibility of a scholar and multimedia reading 4. "Annotate the world and improve humanity": imaginary and the making of an annotation software 5. XML Portal of the symogih.org project: experiences and reflections on the digital edition of sources and historical information 6. The challenge of interoperability for the circulation of augmented knowledge in social sciences and humanities 7. Issues of "hypermediatisees journals" for scientific publishing 8. Construction of ecrilecture standards for collaborative transcription of digitized heritage between algorithm, transmission and community development1. The scientific ecrilecture: conceptual aspects and socio-technical issues 2. ecrilecture: a revealing practice of the construction of knowledge within the scientific community 3. " spaces for critics, " a study of the conditions of possibility of a scholar and multimedia reading 4. "Annotate the world and improve humanity": imaginary and the making of an annotation software 5. XML Portal of the symogih.org project: experiences and reflections on the digital edition of sources and historical information 6. The challenge of interoperability for the circulation of augmented knowledge in social sciences and humanities 7. Issues of "hypermediatisees journals" for scientific publishing 8. Construction of ecrilecture standards for collaborative transcription of digitized heritage between algorithm, transmission and community development.

(source: Nielsen Book Data)9781119384373 20170807

Practices associated with the culture of "scholarly" reading have been developed over many centuries and annotations themselves have become the subject of study, either as additional elements in connection with the original texts or as documents in their own right. The first "scholarly" reading techniques, seen historically from the 12th Century onwards, combine reading and writing in a process known as lettrure, involving both attentive reading and commentary. The Internet has transformed this activity, adding technical layers that relate both to the reading and writing process as well as to the circulation of texts; their potential and effective augmentation, diffusion, and reception. This book examines digitized reading and writing by focusing primarily on the conditions for the co-construction of scientific knowledge and its augmentation. The authors present numerous examples of studies and personal feedback concerning the intellectual process, open critical spaces, collaborative scholarly publishing, methods for the circulation and mediatization of knowledge, as well as the techniques and tools employed. (source: Nielsen Book Data)9781119384373 20170807

"Covers all the areas of scientific communication that a scientist needs to know and to master in order to successfully promote his or her research and career. This unique "all-in-one" handbook begins with a discussion of the basics of scientific writing style and composition and then applies these principles to writing research papers, review articles, grant proposals, research statements, and résumés and to preparing academic presentations and posters."--Page 4 of cover.

Scientific writing basics : style and composition

Planning and laying the foundation

Manuscripts : research papers and review articles

Grant proposals

Posters and presentations

Job applications.

"Covers all the areas of scientific communication that a scientist needs to know and to master in order to successfully promote his or her research and career. This unique "all-in-one" handbook begins with a discussion of the basics of scientific writing style and composition and then applies these principles to writing research papers, review articles, grant proposals, research statements, and résumés and to preparing academic presentations and posters."--Page 4 of cover.

Over the last half century scholars from a range of disciplines have attempted to theorise silence. Naively we tend to think of silence negatively, as a lack, an emptiness. Yet silence studies shows that silence is more than mere absence. All speech incorporates silence, not only in the gaps between words or the pauses that facilitate turn taking, but in the omissions that result from the necessary selectivity of communicative acts. Thus silence is significant in and of itself; it is a sign that has socially-constructed (albeit context -dependent and ambiguous) meanings. To date, studies of science communication have focussed on what is said rather than what is not said. They have highlighted the content of communication rather than its form, and have largely ignored the gaps, pauses and lacunae that are an essential, and meaningful, part of any communicative act. Both the sociology of science and the history of science have also failed to highlight the varied functions of silence in the practice of science, despite interests in tacit knowledge and cultures of secrecy. Through a range of case studies from historical and contemporary situations, this volume draws attention to the significance of silence, its different qualities and uses, and the nature, function and meaning of silence for science and technology studies. (source: Nielsen Book Data)9781472459978 20161213

Over the last half century scholars from a range of disciplines have attempted to theorise silence. Naively we tend to think of silence negatively, as a lack, an emptiness. Yet silence studies shows that silence is more than mere absence. All speech incorporates silence, not only in the gaps between words or the pauses that facilitate turn taking, but in the omissions that result from the necessary selectivity of communicative acts. Thus silence is significant in and of itself; it is a sign that has socially-constructed (albeit context -dependent and ambiguous) meanings. To date, studies of science communication have focussed on what is said rather than what is not said. They have highlighted the content of communication rather than its form, and have largely ignored the gaps, pauses and lacunae that are an essential, and meaningful, part of any communicative act. Both the sociology of science and the history of science have also failed to highlight the varied functions of silence in the practice of science, despite interests in tacit knowledge and cultures of secrecy. Through a range of case studies from historical and contemporary situations, this volume draws attention to the significance of silence, its different qualities and uses, and the nature, function and meaning of silence for science and technology studies. (source: Nielsen Book Data)9781472459978 20161213

Acknowledgements-- To the student-- Part I. Introduction: 1. Introduction to science and scientific writing-- Part II. Writing the First Draft: Format: 2. Starting to write-- 3. Introduction-- 4. Materials and methods-- 5. Results-- 6. Discussion-- 7. Title and abstract-- Part III. Crafting the Final Version: Scientific Style: 8. Revising your paper-- 9. References-- Part IV. The Anatomy of Scientific Papers: 10. Transitioning to writing about original research-- References-- Further reading-- Index.

(source: Nielsen Book Data)9781107117402 20171009

Writing clear, impactful reports is a crucial skill for science students, but few books focus on this area for the undergraduate. Particularly useful for biology students, this text adopts a hands-on approach, using example reports and published papers as models to put guidance into practice. An introductory chapter familiarizes undergraduates with the principles of writing science. Two model reports are then developed, walking students through experimental and observational teaching-lab reports. The structure and content of the Introduction, Methods and Materials, Results, and Discussion are explained, together with tips for the title, abstract, and references. Students are then guided on how to polish their first draft. The last section of the book analyzes two published papers, helping the reader transition to reporting original research. Clearly and concisely written, this text offers a much-needed lifeline for science students facing science report-writing for the first time, and for those looking to hone their writing skills. (source: Nielsen Book Data)9781107117402 20171009

Acknowledgements-- To the student-- Part I. Introduction: 1. Introduction to science and scientific writing-- Part II. Writing the First Draft: Format: 2. Starting to write-- 3. Introduction-- 4. Materials and methods-- 5. Results-- 6. Discussion-- 7. Title and abstract-- Part III. Crafting the Final Version: Scientific Style: 8. Revising your paper-- 9. References-- Part IV. The Anatomy of Scientific Papers: 10. Transitioning to writing about original research-- References-- Further reading-- Index.

(source: Nielsen Book Data)9781107117402 20171009

Writing clear, impactful reports is a crucial skill for science students, but few books focus on this area for the undergraduate. Particularly useful for biology students, this text adopts a hands-on approach, using example reports and published papers as models to put guidance into practice. An introductory chapter familiarizes undergraduates with the principles of writing science. Two model reports are then developed, walking students through experimental and observational teaching-lab reports. The structure and content of the Introduction, Methods and Materials, Results, and Discussion are explained, together with tips for the title, abstract, and references. Students are then guided on how to polish their first draft. The last section of the book analyzes two published papers, helping the reader transition to reporting original research. Clearly and concisely written, this text offers a much-needed lifeline for science students facing science report-writing for the first time, and for those looking to hone their writing skills. (source: Nielsen Book Data)9781107117402 20171009

Scientific arguments--and indeed arguments in most disciplines--depend on visuals and other nontextual elements; however, most models of argumentation typically neglect these important resources. In Assembling Arguments, Jonathan Buehl offers a concentrated study of scientific argumentation that is sensitive to both the historical and theoretical possibilities of multimodal persuasion as it advances two related claims. First, rhetorical theory--when augmented with methods for reading nonverbal representations--can provide the analytical tools needed to understand and appreciate multimodal scientific arguments. Second, science--an inherently multimodal enterprise--offers ideal subjects for developing general theories of multimodal rhetoric applicable across fields. In developing these claims, Buehl offers a comprehensive account of scientific persuasion as a multimodal process and develops a simple but productive framework for analysing and teaching multimodal argumentation. Comprising five case studies, the book provides detailed treatments of argumentation in specific technological and historical contexts: argumentation before World War I, when images circulated by hand and by post; argumentation during the mid-twentieth century, when computers were beginning to bolster scientific inquiry but images remained hand-crafted products; and argumentation at the turn of the twenty-first century--an era of digital revolutions and digital fraud. Each study examines the rhetorical problems and strategies of specific scientists to investigate key issues regarding visualization and argument: * Establishing new instruments as reliable sources of visual evidence.* Creating novel arguments from reliable visual evidence.* Creating novel arguments with unreliable visual evidence.* Preserving the credibility of visualization practices.* Creating multimodal artifacts before and in the era of digital circulation.Given the growing enterprise of rhetorical studies and the field's contributions to communication practices in all disciplines, rhetoricians need a comprehensive rhetoric of science--one that accounts for the multimodal arguments that change our relation to reality. Assembling Arguments argues that such rhetoric should enable the interpretation of visual scientific arguments and improve science-writing instruction. (source: Nielsen Book Data)9781611175615 20160619

Scientific arguments--and indeed arguments in most disciplines--depend on visuals and other nontextual elements; however, most models of argumentation typically neglect these important resources. In Assembling Arguments, Jonathan Buehl offers a concentrated study of scientific argumentation that is sensitive to both the historical and theoretical possibilities of multimodal persuasion as it advances two related claims. First, rhetorical theory--when augmented with methods for reading nonverbal representations--can provide the analytical tools needed to understand and appreciate multimodal scientific arguments. Second, science--an inherently multimodal enterprise--offers ideal subjects for developing general theories of multimodal rhetoric applicable across fields. In developing these claims, Buehl offers a comprehensive account of scientific persuasion as a multimodal process and develops a simple but productive framework for analysing and teaching multimodal argumentation. Comprising five case studies, the book provides detailed treatments of argumentation in specific technological and historical contexts: argumentation before World War I, when images circulated by hand and by post; argumentation during the mid-twentieth century, when computers were beginning to bolster scientific inquiry but images remained hand-crafted products; and argumentation at the turn of the twenty-first century--an era of digital revolutions and digital fraud. Each study examines the rhetorical problems and strategies of specific scientists to investigate key issues regarding visualization and argument: * Establishing new instruments as reliable sources of visual evidence.* Creating novel arguments from reliable visual evidence.* Creating novel arguments with unreliable visual evidence.* Preserving the credibility of visualization practices.* Creating multimodal artifacts before and in the era of digital circulation.Given the growing enterprise of rhetorical studies and the field's contributions to communication practices in all disciplines, rhetoricians need a comprehensive rhetoric of science--one that accounts for the multimodal arguments that change our relation to reality. Assembling Arguments argues that such rhetoric should enable the interpretation of visual scientific arguments and improve science-writing instruction. (source: Nielsen Book Data)9781611175615 20160619

Aimed at scholars interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication, this book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public engagement with research. Part two explores practical approaches to research engagement, from face-to-face communication in novel settings, such as festivals, through to artistic approaches, before considering new and emerging digital tools and approaches. Each practical chapter is theoretically grounded, exploring issues such as audience, interactivity, and impact. The final section explores ethical considerations in relation to public engagement as well as discussing the way that research communication fits into wider discussions about the impact of research, before concluding with a discussion around disseminating the success (or otherwise) of novel approaches to public engagement to wider groups, including public engagement practitioners. (source: Nielsen Book Data)9780719096518 20160808

Aimed at scholars interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication, this book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public engagement with research. Part two explores practical approaches to research engagement, from face-to-face communication in novel settings, such as festivals, through to artistic approaches, before considering new and emerging digital tools and approaches. Each practical chapter is theoretically grounded, exploring issues such as audience, interactivity, and impact. The final section explores ethical considerations in relation to public engagement as well as discussing the way that research communication fits into wider discussions about the impact of research, before concluding with a discussion around disseminating the success (or otherwise) of novel approaches to public engagement to wider groups, including public engagement practitioners. (source: Nielsen Book Data)9780719096518 20160808

Scientists are often perceived to be poor communicators, but this can be due to a lack of formalised training at undergraduate level and beyond, rather than an innate inability to communicate. There are many areas of communication that scientists are expected to excel at; for example the writing of technical reports and scientific papers. However, even in these fields there is often very little training given to scientists, with the majority of them expected to learn on the job in a kind of peer-review trial by fire. Effective Science Communication: A practical guide to engaging as a scientist provides a concise and practical guide devoted to the myriad of ways that scientists are expected to communicate in their day-to-day lives, combining for the first time modern methods of engagement such as dealing with the modern media and professional social networking, with traditional methods of technical (and non-technical) presentation, paper-writing and proposal shaping. By offering practical and applicable advice, it provides effectual tools to develop skills to communicate with a variety of audiences in an effective and engaging manner. It includes specific examples and advice on how to apply best practice, and also focuses on teaching the underlying skills that are necessary to use the required tools; for example when demonstrating how to give effective presentations, there will be a focus on the underlying skillset (confidence, pacing, stance) that is necessary to be an effective narrator and communicator, rather than simply talking about the toolset (e.g. how to make nice PowerPoint slides). The book provides a helping hand to all scientists, but especially those beginning their career. (source: Nielsen Book Data)9780750311717 20161031

Scientists are often perceived to be poor communicators, but this can be due to a lack of formalised training at undergraduate level and beyond, rather than an innate inability to communicate. There are many areas of communication that scientists are expected to excel at; for example the writing of technical reports and scientific papers. However, even in these fields there is often very little training given to scientists, with the majority of them expected to learn on the job in a kind of peer-review trial by fire. Effective Science Communication: A practical guide to engaging as a scientist provides a concise and practical guide devoted to the myriad of ways that scientists are expected to communicate in their day-to-day lives, combining for the first time modern methods of engagement such as dealing with the modern media and professional social networking, with traditional methods of technical (and non-technical) presentation, paper-writing and proposal shaping. By offering practical and applicable advice, it provides effectual tools to develop skills to communicate with a variety of audiences in an effective and engaging manner. It includes specific examples and advice on how to apply best practice, and also focuses on teaching the underlying skills that are necessary to use the required tools; for example when demonstrating how to give effective presentations, there will be a focus on the underlying skillset (confidence, pacing, stance) that is necessary to be an effective narrator and communicator, rather than simply talking about the toolset (e.g. how to make nice PowerPoint slides). The book provides a helping hand to all scientists, but especially those beginning their career. (source: Nielsen Book Data)9780750311717 20161031