Jay Z Turns 44 Today, Starts A Vegan Challenge

Today, Jay Z turned 44, and for the pioneering rapping champ there’s very little that he doesn’t already have. So what do you get for the man who seemingly has it all? Well, if you’re Beyonce, it’s a couples vegan challenge. Perhaps the couple is looking to spice up their life, or maybe they just want to kick off Jay Z’s 44th year with a healthy lifestyle. Either way, the two are planning to power through their specific vegan challenge.

The challenge? To go vegan for 22 days. The “Holy Grail” rapper decided to make an announcement about his birthday vegan challenge. On his Life + Times blog, Jay Z wrote to his fans saying that he and his wife, Beyonce, are going through a lifestyle transformation. One of those reasons for the challenge is to become “more spiritual.”

“Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought.”

Like most of his rap songs, there’s always a hidden meaning in the symbolism or imagery he uses in his lyrics. His vegan challenge is no different. Jay Z went on to explain the numerology behind his challenge:

“There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!”

As for where Jay Z plans to take his healthy and spiritual lifestyle after his vegan diet, the sky seems to be the limit. “I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see.”