Introducing Cheese, a homegrown denim brand based here in KL. Cheese first release has been sold out within a few months(I must say, that is impressive for a fresh brand). Cheese aims to cater denim heads out there with an affordable price of raw denim. But why raw? As what the man behind Cheese says, “why would i buy a pair of jeans with worn out marks that isn’t mine”. Fair enough. But if you still want a solid explanation, spend a few minutes reading this Raw Denim 101 over at Cheese blogsite.