Referred to as “pinkwashing” by many who criticize Israel’s actions against Palestinians, some Twitter users didn’t hold back, stating that Israel could “bomb Palestinian women with planes you paint pink for breast cancer awareness.”

A 2016 study by the Al-Quds University in Palestine described cancer among the Palestinians living in the West Bank and Gaza as an increasing "public health concern," with breast cancer "the most common cancer among women and lung cancer among men."