Attention: The observer has to be watching what
the other person is doing and saying in order to copy it. The observer
notices something in the environment.

Retention: This is where the observer codes the
information into long-term memory so that the information can be retrieved
later on. The observer remembers what was noticed.

Motor Reproduction: The observer must learn and
posses the physical capabilities of the modeled behavior. The observer
produces an action that is a copy of what was noticed.

Motivation/Reinforcement: This is when the
observer expects to receive positive reinforcement for the modeled behavior.
The environment delivers a consequence that changes the probability that the
behavior will be performed again (reinforcement and punishment).