Case Study: Gift Pro

Type: Animation

Client:GiftPro

GiftPro provides a complete gift voucher solution aimed predominantly at hotels, restaurants, spas and other venues. By setting up an account with Giftpro, customers can have an online gift voucher store set up and running within minutes and they take the hassle out of running a gift voucher scheme with their comprehensive dashboard and handling the delivery (via post or email).

GiftPro approached us to create an explainer video animation that would help to break down and explain all the features their product offers in a clear, simple and engaging way. Although they had some existing visuals in place for their brand, we were given free reign to come up with new character designs and a visual language for the video.

The animation also featured custom sound design, polishing off the video nicely.

Colour Scheme

Giftpro already had a colour scheme as part of their branding, however in creating the animation we were encouraged to explore alternative and complimentary colours, to help give the visuals a bit of a refresh along with the new character designs.

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"Working with Alex and Chris at Mutant Creative was an absolute pleasure. They helped us simplify how we communicate a complicated product very effectively and educated us as to how we should structure an explainer in a way that made it both engaging and informative. The creative execution was top notch and the video has had a profound effect on the number of inbound leads we receive. We would highly recommend working with them and will definitely use them again in the near future."