State of Digital originally was State of Search. To get to become State of Digital we needed to do a re-brand. This not just meant changing the name, but it also meant migrating the websites, from one domain to another. This means a lot of work. To give you some insights into what goes on with a re-brand like this we organised a Google Hangout with different people who were themselves involved in site migrations.

Great Hangout and this is something I work with on a daily basis, and we can all say its important to be thorough and realise it is also hard work, even if you can use some Tools. I find that Screaming frog is a great tool. but as you guys mention in the video, but also you need to check the indexed urls in Google. If you work with a WordPress plugin such as redirection, I feel that it is not 100% optimal, and I think its better to create the 301 via htaccess.