Levi's® Vintage Clothing 1954 501Z Rigid 13.75oz

The 1950's brought a rebellious youth revolution in which icons such as Marlon Brando gave denim, and particular the 501, an iconic status. In the mid 1950's Levi Strauss & Co. became a national phenomenon. In order to make potential consumers comfortable with the company's products, LS&Co. introduced a zipper version of the button fly shrink to fit jeans in 1954: the 501Z . It had everything longtime wearers loved: the silhouette, the tough but flexible fabric, rivets, etc. Retailers carried both the 501 and its zippered brother, the 501Z, and everyone got the pair of Levi's jeans that worked best for them.