Why is it important to use the TM, SM, and ® for our registered marks?

Before a trademark is registered with the United States Patent and Trademark Office it is appropriate to use the TM or SM symbol depending whether the product is for goods or services. It is important to use the TM or SM as it is notification to the public that Ansible claims rights to the mark even though it has not yet been registered.

Once the trademark is registered, it is appropriate to use the symbol in place of the TM or SM. The symbol designation must be used in conjunction with the trademark if Ansible is to fully protect its rights. If we don’t protect these marks, we run the risk of losing them in the way of Aspirin or Trampoline or Escalator.

The Ansible trademark and the “A” logo in a shaded circle are our most valuable assets. The value of these trademarks encompass the Ansible Brand. Effective trademark use is more than just a name, it defines the level of quality the customer will receive and it ties a product or service to a corporate image. A trademark may serve as the basis for many of our everyday decisions and choices. The Ansible Brand is about how we treat customers and each other. In order to continue to build a stronger more valuable Brand we must use it in a clear and consistent manner.

The mark consists of the letter “A” in a shaded circle. As of 5/11/15, this was a pending trademark (registration in process).