“Please give us your money.” Are you sending the right messages?

While some institutions ask for money over and over, the smartest schools manage a strategy that informs — and thanks — as often as it asks. Iowa State University Foundation partnered with Zehno to find the right balance with a foundation-wide master communications plan and magazine redesign. Zehno mapped out a plan that targeted messages to each audience segment and transformed the magazine into the strategic centerpiece of all development communications.