This Is the Brand Behind That Polka Dot Wrap Dress You See All Over Instagram

The modern way of shopping is likely familiar: casually scroll through Instagram, and a few rabbit holes later you stumble across a cool girl wearing something you needto buy. A couple more swipes and you suddenly realize every cool girl is wearing the same friggin’ thing. That’s how Réalisation Par, the Australian-based clothing brand, burst onto the scene: the internet’s version of word of mouth. Next thing you know Baader-Meinhof kicked into gear and, suddenly, you saw brand was everywhere.

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Alexandra Spencer (left) and Teale Talbot.

Courtesy of Réalisation Par

This frenzied magic, comes courtesy of Alexandra Spencer and Teale Talbot, Aussies and It-Girls themselves. Launched in 2015, Réalisation Par consists of only eighteen styles and everything is priced under $250 so customers are instantly turned into rabid collectors (causing styles to sell out instantly!) RP’s figure-flattering wrap dresses are what put them on the map, but the fact that the product is made of 100% silk doesn’t hurt. In the past two years, the brand has quickly amassed a cult following of what they call “Dreamgirls”: Selena Gomez, Kaia Gerber, Bella Hadid, and, yes, yours truly. It’s hard not to fall in love with the brand!

I caught up with Spencer and Talbot via email to discuss the brand’s origin story, the differences between Australian, New York, and Parisian It-Girls, and why it’s received so much Insta-love.

What is the meaning behind the brand’s name?

Alexandra Spencer: It means “Made by, Styled by” by in French. It’s the whole ethos of our brand. We had been friends for years, […] worked together in different ways for years, and one day we were in Venice drinking wine and we crossed the road and Teale said “I’m going to start another brand” and I said “You should call it Réalisation”. So we did.

What are the differences between American, Parisian, and Australian It-Girls?

AS: I don’t think it’s as much about who you are as opposed to where you are! Living in New York your schedule is BUSY! You wake up and dress in something that’s going to look as good at 9am as it does at 1am because it has to be. Parisians have a real formula to how they dress which is why they always look so effortless! There’s a real rhythm to their outfits. Then they take that and make it their own which is why we always love it—it’s always chic, always classic. Out of all the places I’ve lived I love Los Angeles because I can walk around barefoot and that’s the Australian in me!

How has social media affected your brand? Teale Talbot: Social media has meant we have access to a global market and a wide community of followers. We design seasonless pieces to make it all-inclusive. We don’t have a strict marketing strategy, we just like to photograph our friends and the women who inspire us [and] are doing something we admire.

We made clothes that made women feel feminine again and we hadn’t seen a go-to version of that.

Why do you think women worldwide respond so positively to your brand?

TT: We are a company created by women who support women. We want to make clothes that make you feel good. Our language and brand philosophy is very natural and inviting. We aren’t a big corporation run by suits, we’re just a small team of woman who drive and inspire one another. We love what we do and I think that shows in what we make. I also think we made clothes that made women feel feminine again. We hadn’t seen a go-to version of that.

AS and TT: Our Dreamgirls are all doing their own thing. We make it, but you make it yours. They’re all incredibly intelligent, fun women and that shows when they wear the same dress. You barely notice [it] because of how they styled it. That’s what makes an It-Girl, and that’s what makes a Dreamgirl.

What’s next for Réalisation Par? TT: More prints, more pieces, and more pop ups in our favorite cities!