The entrance to the Palais de la Bourse in Paris, venue of the Tranoï March show - InstagramTranoï's objective is to offer a genuine resource, allowing exhibitor brands to manage their wholesale business on the platform, beyond the show's physical and time limitations. In other words, a tool with which brands can manage their order portfolio throughout the year.

The announcement was made by Tranoï's organisers during the show's March edition. Tranoï Online will be operational for the event's next edition, scheduled on 22nd-24th June, and will be initially open to exhibitors only. Subscribers to the new service will be able to work on the platform at the show, uploading the orders they receive and setting up their price list and online presence.

After this initial phase, reserved to exhibitors only and allowing them, according to Tranoï, to also modify orders, track deliveries and keep an eye on stock levels in the weeks after the event, the platform will open to buyers too. From next September, multibrand retailers will in fact be able to access Tranoï Online directly, and of course for free.

The online service will be accessible on a subscription basis for brands, but "at a price that will not prevent emerging labels, of which many exhibit at our shows, [to use it]," said a spokesperson for Tranoï.

Though the website is not active yet, and full details about the service haven't been disclosed, the show organiser indicated that buyer access to it will be subject to their approval, to guarantee online visitors are reliable.

Tranoï Online doesn't want to become a competitor to the physical show, still the essential event to view new collections, but it wants to add to the show's range of services to increase exhibitor satisfaction.

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The Parisian trade show is gearing up for a new international adventure. Tranoï is to hold a pre-launch party during Shanghai Fashion Week, on 14 October, to announce the staging of its event next season.