They never show a guy with a gut yelling at his family, or a few guys cussing and screaming at a football game, or a fatal accident scene, or anything on these commercials that is remotely associated with the consumption of beer. Good marketing, I guess.

I love horses.I don't drink beer.I'm a woman. So I guess I am not the target market......But that commercial tells a sweet story in that one minute that for which Budweiser is paying big bucks.

Sure, it's marketing, but I paid attention and enjoyed that. I'll watch it again. Horses are wonderful animals. The commercial pulled me in by showing horse behavior that is close to what I have seen. Idealized? Yes. In the realm of reality? Yes, again.

And another thing - any man that watches that commercial and the first thing he responds is "That's gay" - - - well, he's revealing more than he knows ----- It reveals that he is clueless to anything but every-day ordinary. It tells me he would be NO fun, have no tenderness and no sense of adventure in the bedroom. He would be one and done and back to sleep in the time it takes to watch that commercial. I'd bet on it.

We women can read between the lines and are rarely wrong when it comes to such things.

I have known for some time that the most creative minds in the business work for the Bud agency.When you see a really good ad for another product you know that one of them escaped.Too bad they make attractive a product that causes so much harm.

Why can't we handle it? Why can't we just handle the occasional beer with dinner, and not have 8 with friends before trying to drive home and give Barry some business?

I like beer. Yeah, Budweiser's a little light for me, but it's not bad, really. I kinda like horses, I guess. The clydesdales are pretty, and actually could do some work, which I like on a personal level, even though I know that they pretty much never do much real work anymore.

The thing is, I'd drink a lot more Budweiser, if they'd put more of those resources into the stuff inside the bottles, rather than in clydesdales and shiny red trucks and commercials featuring them.