what Warren calls a “Switzerland-like” positioning has been
a winner. “We’ve been able to bridge some highly coveted
relationships with our partners to create win-win opportunities that should extend for the foreseeable future,” he says.

That future is one that Warren is intrigued by. “We’relooking for opportunities to be more creatively driven,”he says. “Opportunities to do bigger mobile campaigns;opportunities to create more integrated campaigns.”The duo says OpenJar has had great success in healthinsurance, life insurance, mortgage refinance and tortcategories. That success led, this past summer, to a newerand bigger office to house OpenJar’s growing staff. “It wastime for a move that was not only good for the space, forthe environment and culture of OpenJar, but also a placewe could really be proud to bring our partners and clientsto,” Warren says.

He also says it was key for the burgeoning staff to feel
proud of their workplace. And the key members of the
team have been crucial additions for both Warren and
Renaldo to spend more time looking at the business from

a wider perspective. “We look at
ourselves like an
ad sales factory,”
Warren says. “We
needed to have
greater reach from
some key people in
here to help accommodate new client
acquisition.”

OpenJar Concepts Inc. works to augment
marketing efforts, co-develop client strategy and
execute plans that are driven by performance and
lead generation. The combined experience of more
than 30 years in cost-per-action/order/acquisition
TV and radio, traditional direct response, mobile
and entertainment is leveraged to help clients
better understand the proper use and applicable
nature of the various awareness and technology
platforms available today.

Location: 27710 Jefferson Ave., Suite 302,
Temecula, CA 92590

Phone: (877) OpenJar (673-6527)

Website: www.openjar.com

Warren and Renaldo seem ready to
take on the new challenges awaiting the industry. “I’m one
of those who absolutely believes there’s nothing like the
power of television,” Warren says. “But being able to open
yourself up on being seen a different way, on having a different conversation with a consumer that still gets to the
objective that you’re trying to accomplish in the first place

— that’s what advertisers need to be thinking about.” ;

LIKE BEES TO A HIVE

The OpenJar executive team raves about a talented staff that has come together quickly.

OpenJar Concepts leaders Adam Warren and Reno Renaldo are quick to heap praise on a group of six full-time
employees who’ve been crucial to getting the three-year-old business on the fast track to success. Warren talks
about each of them:

Misty Pommier, director of client services: “Misty
has been a superstar for this company. There are
not enough titles I could allocate to Misty. She
literally does everything.”

Giana Scimo, project coordinator: “She helps
keep Reno and I wrangled. Team wrangler might be
another title for her.”

Mike Danbury, media strategist/traffic
coordinator: “Mike and I were both account
executives at Telerep on the paid and direct
response side of that business. He has come in and
helped us as our traffic manager, the logistics of
our testing of campaigns, 800-number testing — a
whole slew of things.”

George Young, vice president of business
development: “As the newest member of the team,
George has been able to bridge a lot of business
relationships. He has hit the ground running on a
pretty short learning curve.”