The partnership will focus on highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programs and cooperation on IT.

Ctrip announced that it has entered into a memorandum of understanding regarding its partnership with world-leading travel & lifestyle group and digital innovator AccorHotels.

The partnership will allow Ctrip’s over 300 million registered users to access and enjoy personalized experiences from AccorHotels’ global brands portfolio, ranging from internationally acclaimed luxury brands, as well as the popular midscale brands to the much-prized economy brands and the regional brands.

The partnership will focus on four strategic pillars, including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programs and cooperation on IT.

“AccorHotels will also launch its own program to train and certify at least 250 hotels by 2020 on Chinese Optimum Standards.” said Sebastien Bazin, Chairman and CEO, AccorHotels.