Mobile 2.5G & 3G networks
“Trends such as mass adoption of video sharing sites like YouTube, and the popularity of the phone as a personal camera, demonstrate that today’s consumers value the ability to access and create digital media anywhere,” said Michelle Abraham, Principal Analyst with In-Stat. “Network operators can take steps toward recouping the massive investments they have made in mobile 2.5G and 3G networks by offering consumers value-added services that leverage the additional bandwidth, such as video streaming, video telephony and mobile TV.”

AMD Imageon media processors
Thanks to the flexible device design enabled by AMD Imageon media processors, manufacturers can quickly upgrade to the latest multimedia technology because the media processor is separate from baseband (RF) functions. This architecture not only enables faster time to market, it also helps reduce power consumption for longer device battery life, as well as reducing design costs and eliminating unnecessary requalification of the baseband with each feature upgrade, thereby saving time and money for manufacturers.

AMD powers new multimedia devices - 3D capabilities
The AMD Imageon 2298, 2294 and 2192 media processors will join AMD’s already robust lineup of media processors. More than 200 million AMD Imageon media processors have been shipped to mobile device manufacturers since 2003. AMD has been at the forefront of the integration of compelling multimedia features in discrete media processors, and was the first to introduce hardware for 3D capabilities on the mobile phone.

AMD Imageon media processors - Availability
The industry-leading AMD Imageon media processor family continues to gain momentum, and in the fourth quarter of 2006 alone more than ten new AMD-powered mobile phones and 3G smartphones were introduced by leading OEMs and network operators including AT&T, Chungwa Telecom, HTC, Motorola, O2, and Vodafone. AMD Imageon 2298, 2294 and 2192 media processors are now available to handheld manufacturers. Mobile devices based on these new processors are expected to start shipping from OEMs worldwide by early next year.

About the AMD Imageon Family
AMD Imageon media processors support a variety of multimedia functions, including mobile TV, video, photography, video telephony, music and 3D graphics processing. With the acquisition of ATI Technologies in 2006, AMD is the leader in the design and manufacture of discrete media processors for mobile devices, with more than 50 AMD-powered handheld models available in the market from leading manufacturers including BenQ-Siemens, HTC, LG, Motorola and Samsung, among others.

About AMD
Advanced Micro Devices is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide.