Flack: Cycles & Football

1. Media House consultant Lucy Sparkes must be saddle-sore after completing an epic 500 mile cycle challenge from London to Glasgow in five days to raise money for Action for Children. Hope someone packed talcum powder.

2. Assorted celebs designed their own cycles for a bike auction, hosted
last week at the London Transport Museum. The event was promoted by
Forster for National Bike Week. Flack wonders what uber-competitive Lord
Sugar would think about his bike raising £1,000, when Victoria
Pendleton's went for £1,600?

3. All eyes may be on England's woeful/heroic (delete as appropriate
depending on Wednesday's result) efforts in South Africa, but London
firm Political Lobbying and Media Relations (PLMR) took on a footie
challenge closer to home. PLMR took part in a six-a-side tournament
earlier this month at West Ham's Upton Park with players such as
England's Peter Bonetti, helping to raise £80,000 for the One to
One Children's Fund.