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As the different Apart entities have grown to stand more on their own, all the logos that used to be basically identical have now also grown into more distinct marks. So, I wanted to leave behind the vestiges of the old mark—which was derived from the old A List Apart logo—and give it its own voice.

Here are the old and new logos for comparison. The new logo uses Yoga (our body text typeface) and sports a cleaner laurel branch.

Logos really aren't my forte, so it takes me a long time to get at something decent. Case it point, I redrew the branches and leaves many many times. Attached is a screenshot of some of those.