Julia's Beauty Shoppe

Elena Moore has worked in a hair salon since she was old enough to reach the
phone in her mother’s shop, and she sees no reason to stop now. “I’d like to die
with a pair of scissors in my hands,” she says.

Moore owns Julia’s Beauty Shoppe in Jamaica Plain, the oldest salon and one of
the oldest businesses in Jamaica Plain. The shop, started by Moore’s mother,
Julia Spagnoletti, has been a part of JP for 75 years, remarkable in a
neighborhood known for its diversity and change.

The salon itself can be described by what it’s not: It’s not a trendy place that
serves tea and lemonade with its haircuts, and it’s not a discount chain store
that gets you in and out in 15 minutes or less. A simple black-and-white sign
beckons customers.

“You’re not going to get your frills, you’re not going to get your thrills,”
says Greg Moore, Elena’s son, who helps out on occasion.

Wood paneling and mirrors cover the walls. Plants hang in the window. A slight
hint of cigarette smoke mixes with the scents of various hair solutions. Helmet-
style hair-dryers line the back wall.

In the center of the side wall hang a few relics that, according to a hand-
written note, belonged to Julia and date to 1938: a wood-handled hair dryer and
a curling iron that had to be heated on a gas burner.

As Moore sits behind her counter, neighborhood regulars wave in the window or
stop in to chat.

“Maybe,” she says, “they can talk old times.”

Jose Rivera, a longtime Jamaica Plain resident and regular customer, stops in to
say hello. He assesses Moore this way: “You’re Ellie, that’s the best thing I
can say.” After a slight pause, he describes the salon. “This is the place you
have to be and you just sit and listen.”

Befitting that atmosphere, Moore prefers walk-ins to appointments.

“I don’t like to keep appointments,” she says. With walk-ins, “there’s no
pressure. It’s more like having a big family serving supper.”

She says she keeps a fairly solid group of regular customers, mostly ladies who
come in weekly or every other week to get their hair set. Helen Olsen, for
example, estimates she’s been getting her hair done here for 40 years.

Moore was raised in the part of the neighborhood that is now the Bromley-Heath
housing development. She says she practically grew up in the back of her
mother’s shop, which started on the corner of Parker and Centre streets, then
moved to the corner of Centre and Roseway streets.

The shop’s been at its current location near the Civil War monument on Centre
Street for 32 years.

Moore politely declines to give her age but will say she is old enough to have
three children, two grandchildren, and a great-grandchild; her husband, Thomas,
died in 1994.

Given the modern decline in women getting their hair set weekly, business at the
shop has slowed, and her regulars are getting older.

“She used to have five girls in here” until 9 or 10 at night, says Greg Moore.
“Then the sixties came.”

“Young people don’t pay as much attention to their personal appearance,” she
says. “You can look out the window and see how many girls have long, unkempt
hair, hair in ponytails, hair kept under a hat.”

Now Moore works by herself. If she’s not getting business, she’ll chat with
neighbors who walk by, or go home early.

Nevertheless, she has no plans to hang up her brush and scissors. She says the
shop keeps her active and connected with the community.