Apple Kills Aperture and Our Workflow

Just as I slid the SD card into the slot to ingest another gig or so of photos, I heard from David Schloss that Apple killed Aperture. This is what he said after a call with Apple PR…

Today Apple killed Aperture, breaking a promise the company had made to professional photographers but also to the professional community at large. As someone that believed deeply when Apple said they would stand by their pro users, I’m disappointed but not surprised.

The poor Aperture team, who must have lobbied for the company to keep working on a tool that set the standard and remained head and shoulders above the competition. They’ve been working tirelessly to promote the Aperture workflow. Seeing their program die must have been especially hard.

Beware now, video folks. When Apple tells you that Pro video users are a core market and part of Apple’s mission, realize they said the same thing about photographers and photography

The dumbing down of Apple’s core professional tools will continue because the consumer market drives the company. Apple needs just to produce the core OS and hardware for the pros and let Adobe and others act as their software development team.

Now it’s time to figure out the logistics of moving massive piles of data to a lesser program and marching up a learning curve we are about seven years behind.

And the Hugga machinery grinds to a halt to rush out an Aperture headline, like a dropped chain on the side of the road.