(PR.co.nz) Capture once in a lifetime moments like never before and bring your images to life with the new Fujifilm FinePix Real 3D W3 digital camera.

No longer just the realm of big screen blockbusters, the Finepix W3 utilises unique Fujifilm technology to allow true 3D images, stunning 3D HD movies and direct connection to any 3D TV – bringing a new dimension to family viewing.

Launched following the success of Fujifilm’s world first 3D camera last year, the FinePix W3 continues to offer consumers the opportunity to create their own content and view 3D images and videos – with or without special glasses!

Smaller and lighter than the original W1, the FinePix W3 adds a bigger, higher resolution screen, an Auto 3D mode, stereo sound recording and the unique ability to shoot video in Real 3D in High Definition, and playback recorded content via direct connection, to any 3D TV.*

The camera’s ground-breaking technology replicates the human binocular visual system by combining two high quality lens and two CCDs in the one chassis. Users can view stunning 3D images and video without glasses through the camera’s built-in 3.5inch LCD display.

Alternatively home videos and images can be played back and enjoyed in 3D on a huge scale on any brand large screen 3D TVs by using the sets’ supplied glasses.

Owners of 3D TVs can also rest assured that the FinePix W3 will showcase their new screen at its very best, thanks to the unique 3D HD video recording and a parallax control function which helps to remove crosstalk problems by allowing 3D fine tuning, even after the images have been taken.

As well as the unique 3D performance of the FinePix W3, the new technology provides a number of benefits when shooting images and video in 2D, bringing new creative freedom to the user.

By featuring twin high quality Fujinon lens and two CCD sensors, the FinePix W3 effectively becomes two cameras in one, while the powerful, proprietary processor allows the camera to take two different photos at the same time.

This means users can test their photography skills by selecting to shoot both close-up and wide angle versions of a photo, two alternative colour balances or have an image with two versions with high and low sensitivity.