Video: Future f. Kanye West, “I Won”

Future Hendrix and ‘Ye head to the beach in the understated, Hype Williams-directed “I Won” video.

Future and Kanye West take it to the beach in this new video for "I Won," Future's supposed female empowerment anthem. The Hype Williams-directed, black-and-white clip is surprisingly understated; just soft-lit shots of Future Hendrix (looking almost angelic in a flawy all-white look) and 'Ye rapping on the beach, intercut with close-ups of scantily-clad "trophies" -- but not Ciara or Kim Kardashian, who could have killed it, had she been cast) -- rolling in the sand and surf. Future's Honest is now streaming (most of it, at least) and hits stores Tuesday.