Eric Rhiney, Webster University

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Bio/Research

Eric Rhiney is an Assistant Professor of Management at Webster University. His areas of teaching include marketing research, marketing strategy, and survey design. His areas of research interests are international marketing (consumer ethnocentrism), consumer behavior and (cross-cultural identity)...

Bio/Research

Eric Rhiney is an Assistant Professor of Management at Webster University. His areas of teaching include marketing research, marketing strategy, and survey design. His areas of research interests are international marketing (consumer ethnocentrism), consumer behavior and (cross-cultural identity), branding (heritage branding). Rhiney holds a B.S.B.A. in Marketing from the University of Central Missouri, a M.B.A. from Webster University, and also a Ph.D. in International Business and Marketing from Saint Louis University.