This Week in Native Ads 2/9

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And we’re back, thanks to Ari for his takeover last week. If you missed it, give it a peek here.

I quite liked a couple of things, changing the flow, bringing image & video. We’ll embrace that a bit more.

This week we’ve seen how fast a business can unravel, with Newsweek uncovered for ad fraud. Nuts. But a cautionary tale.

We've just had our inaugural content dinner, with a series planned throughout the year. Let us know if you'd like to join.

Notable stories this week

BuzzFeed & NBCU are teaming up for a new parenting channel called PlayFull. NBCU has been placing bets all over the industry, with Snap, BuzzFeed, Vox, Refinery and many more. Smart.

Facebook held a webinar on how algorithm changes will impact news publishers. Ned Berke took screenshots and notes, sharing in this Google doc. The tldr; Facebook are going to really focus on real behaviour and attention. Thanks Ned!