Facebook said it believes this rapid uptake is because Workplace creates lasting business value, increasing the impact teams can have on their organisation and customers.

It said team members can work smarter, make better decisions, and take decisive action – all empowered by more social communication and information sharing.

Will Easton, VP and managing director of Facebook ANZ said, “Many of these [companies] are adopting Workplace as it is an easy to use and simple, yet effective business collaboration tool.

“Workplace builders better connections between employees and with many of these Aussie businesses having disparate workforces spread all over the country, it helps to foster relationships at all levels.

“By using Workplace, for example, it allows staff in a regional branch to be communicated directly with by their CEO, or perhaps helps a casual cinema staff member to have a better understanding of the companies ethos.”

Jodi Paton, director of people, performance and culture at Hoyts said the company deployed Workplace in order to support a culture of collaboration and connection.

She said, “The modern day workplace has never been more mobile or agile, and we need tools that can support this shifting dynamic. Workplace allows organisations to reach people wherever they are, so that employees can stay connected to the people and information they need to do their job.

“At Hoyts, we have over 3,000 employees spread across 50 cinema locations nationally, more than 80 per cent of our workforce is between the ages of 16-24 and many are part-timers not connected by email.”

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