Looking rather nervous Montana - who confirmed her split from Alex Beattie this week - was guided through the segment by Eamonn Holmes and Ruth Langsford before welcoming her mum on screen to model an outfit – while those at home took to Twitter to comment on yet another reality star playing at being a presenter.

One person remarked: “Never thought I'd be thinking bring back Trinny but Montana has made me do it 🙄 #ThisMorning.”

While someone else tweeted: “Hmm why is Montana doing the fashion part on #ThisMorning.”

Another person commented: “Montana fashion segment...poor....how about use somebody more professional with actual life and fashion experience?!!”

As another wrote: "Love this morning but too many reality people, sorry can't call them stars."

And someone else asked: “How exactly is Montana now a fashion expert on #ThisMorning #boring.”

Others were annoyed with her constantly referring to the models, some of whom were in their fifties, as "mature women" – branding Montana "condescending".

“Can Montana please stop saying 'mature women' in such a condescending way. Especially when they're only in their 50's!”, wrote one.

Lets give someone like Montana air time, great role model to have. More known for shagging on live tv! even her mum just said it on air. 🙄