Pinterest has been the belle of the social media ball for some retailers, who are seeing nice traffic referrals from the social sharing site.

Unlike many social platforms, Pinterest has two things going for it: it isn’t just a bunch of early adopters on the coasts and it leads to actual sales. Here’s 15 stats that retailer’s should know about Pinterest.

Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. (Rich Relevance)

Pinterest’s share of referrals is highest in home and furnishings, accounting for up to 60 percent of all social traffic. (Rich Relevance)

U.S. consumers who use Pinterest follow an average of 9.3retailers on the site. (Shop.org)

Pinterest pins that include prices receive 36 percent more likes than those that do not. (Shopify)

Moms are 61 percent more likely to visit Pinterest than the average American. (Nielsen)

81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer)

U.S. Pinterest users are more likely to live in midwestern states than other social media users. (Internet Marketing)