"A lot of things about adventuring are not that dissimilar to being an entrepreneur. If you’re an entrepreneur, you’re trying to create things that have never been created before, you’re trying to do it better than anybody else has done it, you’re trying to make sure that you protect the downside, so that if it all goes wrong it’s not going to bring everything else you’ve created crashing down. And if you’re an adventurer, again you’re trying to achieve things that haven’t been achieved before, and again you’re trying to protect the downside. And the downside can be your life." Richard Branson