The ‘bucket seat’ active foot frame shape places the foot deep inside the midsole providing a cup-like fit, keeping the foot in place for stability and comfort.

HOKA Sizing

To determine correct sizing for Hoka shoes, follow the steps below. Note that most runners need a half size bigger than usual for Hoka.
Steps1. Take a sheet of A4 paper, put it on the floor, one side against a wall.2. Put your longest foot naked onto the paper, with the back of the heel gently touching the wall.3. With a pen or pencil, mark the paper with a line at the tip of your longest toe.4. Measure the distance from the edge of the paper (that was touching the wall) to the line you drew (at the end of your longest toe) and note the measurement down in millimetres.5. Compare the measurement with the first column on the Hoka size chart. If the measurement is inbetween sizes, or exactly the same as a size on the chart, take the next half-size above.

HOKA Technology

Oversized Midsole

Super thick and wide midsole has 2x the volume compared to standard running shoes, made with a lightweight cushioning material. This maximum cushioning provides premium shock absorption and superior comfort.

Meta Rocker

The midsole is designed with a low heel top toe drop height while the outsole has a sculpted shape at the heel and toe ares, creating a rocking chair effect for the foot. The geometry propels you forward by creating a smooth roll from impact to toe-off, which helps to increase running efficiency while encouraging a natural running gait.

Active Foot Frame

The foot sits deep down inside the midsole rather than on top of it, creating a cup-like fit for the feet. This provides inherent stability within the shoe, making it adaptable for all types of runners with their range of foot shapes and running styles without the weight of extra support material.

HOKA Faq

What is it like running in Hoka shoes?

Running in Hokas is effortless. Unlike shoes that produce a hard or rigid feeling, Hoka's offer up luxurious softness and a sensation of weightlessness.

Runners of any age and experience level will appreciate the benefits. Whether training for or racing an ultramarathon, the unique design, shape and midsole resiliency of the shoes can softly cushion your stride. New runners will find them comfortable and forgiving, while veteran ultra runners will appreciate the liveliness they put into every footstep.

Hoka trainers are also ideal for running trails with abrupt climbs, steep descents and technical features such as rocks, roots and trail debris. The uniquely designed thick sole transforms downhill running and acts as a buffer against jagged obstacles on the trail.

While traditional low-to-the-ground shoes can be very unstable on rocky trails, Hoka shoes are reliably steady because the additional midsole foam helps to stabilize the foot by allowing the outsole to make secure contact with the ground. Back to Top

HOKA ONE ONE History

Hoka One One is a French manufacturing company that designs and markets generously soled running shoes for distance runners. Noted for their light weight and maximal cushioning, Hoka running shoes are dubbed as "maximalist shoes", in contrast to minimalist shoes. The company was founded by Nicolas Mermoud and Jean-Luc Diard, both former Salomon employees, in 2010. The shoes are named after the Maori language phrase meaning "flying over the earth". Hoka was purchased on April 1, 2013 by Deckers Outdoor

HOKA ONE ONE have pioneered a new philosophy in running by merging aspects of minimalism and maximalism. Launched in 2009 HOKA ONE ONE are now the fastest growing running shoe brand in the world. Designed to allow athletes to run faster, safer and farther downhill on the trail and road, their lightweight running shoes have extra thick midsoles that are engineered for maximum cushioning and comfort, while still offering lightweight, nimble performance and uninhibited movement.
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Ultramarathon Running Store is the
Hoka Shoes UK and Ireland online stockist/supplier/retailer. We also ship internationally, including to the US & Canada, Europe, Australia, New Zealand and the rest of the world. Product pages include links to reviews and videos.

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