Best Merchandising Practices for Bulk Displays

What customers see, smell, and hear all directly affect what they will decide to buy in your stores. 60% of the perception of food quality is based on the environment. That’s why we’ve provided these best practices for merchandising and maintaining our bulk candy displays.

Stocking

1) Ensure candy is fully stocked to maximize sales. Recommended to stock bins just above the bottom of the label to appear full, but be carefully to not over stock bin to ensure fresh product.

2) Check stock levels multiple times a day.

3) Label for each bin and fully stocked bags.

4) First-in-first-out product rotation to ensure freshness.

5) Make sure the staff responsible for re-ordering knows the range and doesn’t miss ordering a product because it is already out of stock

Visual Appeal

1) Ample lighting is very important. But, do NOT place display and/or candy in direct sunlight.

2) Bright, colorful, engaging signage to create a fun shopper experience, but keep it simple so the customer is not overwhelmed or confused.

3) Special promotion and/or signage for each holiday creates a unique experience and encourages impulse buying.

4) Highlight new products or assortments to trigger impulse shopping and attract new customers.

5) Place the display in a high traffic area to take advantage of the ‘impulse’ nature of the product.

Candy Assortment

1) Position the top sellers where they are most noticeable (eye level) and position assortments for children in the bottom row.

2) Control the range of products you stock and maintain constancy of availability for your customers.