Birks & Mayors May Expand Into China

July 8, 2011byDaniel Ford

Birks & Mayors is “strongly considering” launching the
Birks brand in Hong Kong and mainland China, president and CEO Thomas A.
Andruskevich said in a conference
call following the release of the company’s financial results.

“We’re evaluating several opportunities,” Andruskevich
added. “Our team has been studying this situation for some time now. We
recently took a trip there to explore many different aspects of this exciting
opportunity, including potential investors, potential retail locations, and
also to try to validate the preliminary strategy that we’ve developed.”

He said the company wants to “align ourselves with a
strategic partner,” but that is “not a requirement.”

The company has until now operated only in the United
States and Canada.