The biggest difference and advantage of this card, folks, is that it’s a single gpu, unlike the 690 which is a dual gpu.
A single gpu has many advantages over using a dual gpu setup. And when it offers the same amount of power as an SLI setup does, then the single gpu card is the best choice every time.

Until now, however, there has never really been a viable “top end” single gpu card.

I love my 690, I just wish it was a tiny bit quieter, my only complaint with it.

Put that 690 under water ;)

I think the biggest thing people forget about this card is that it is a GPGPU monster as well as monster raster performance. If you just want to game, don’t get a Titan. But if you game at high-res and do CAD work, then Titan is a perfect GPU as its a no compromise GPU. You get insane raster performance along with insane compute performance and it all comes on an incredibly power efficient package (only 20-30w more than 7970 based on TDP).

Also heard Titan officially launches tomorrow, not next month. Which would fit since Nvidia usually release on Thursdays traditionally. Although thats not to say we will see any cards in Australia until next month. Even when it does land, $1400 anyone?

That’s what I ended up doing with mine, 690′s do indeed get quite vocal once stressed, very happy I did end up taking the plunge and setting up a custom loop, runs very cool now, especially considering how warm it gets where I live.

Given that 690′s still retail for $1250, I find it ridiculous that the TITAN will more than likely be priced slightly higher here on release, taking into account that it will launch at the same price the 690 did in the US, which ended up being $1500 locally, the fact that the 690 should still have a slight performance advantage (which is all that really matters), I would have thought TITAN would slot in between 680 and 690 in terms of cost, i.e $1000AU, not gonna happen.