So when Melania stepped out on January 20 wearing a cornflower blue ensemble by US designer Ralph Lauren opinion was quickly divided.

"With the historic swearing-in of her husband, Donald J. Trump, as the forty-fifth President of the United States, the First Lady–elect will become America’s new First Lady wearing an American designer who transformed American fashion,Ralph Lauren," a spokesperson for TrumptoldWWD, pointing out that the former model did in fact work with the designer on the look, and this one wasn’t bought off the rack, as previous looks have been.

While the designer has never officially endorsed a political party, he has dressed a number of first ladies including Hillary Clinton (including during her own 2016 presidential campaign), Nancy Reagan and Betty Ford.

A hashtag #boycottralphlauren quickly cropped up online, with users slamming the designer for working with the controversial First Lady.

A spokesperson from Ralph Lauren told Glamour: "The Presidential Inauguration is a time for the United States to look our best to the world. It was important to us to uphold and celebrate the tradition of creating iconic American style for this moment."

Daily Mail also reports that stocks in the company have risen since the inauguration, going from $88.20 a share on Thursday to now sit at $88.90.