breast and ovarian cancer

Bright Pink is a nonprofit like no other: We want to advance the conversation around breast and ovarian cancer beyond awareness to action. Our organization is built on a foundation of focusing on health, not cancer.

This October, we are launching a new and improved version of our digital quiz, Assess Your Risk, to better empower all women to learn their breast and ovarian cancer risk and manage their health proactively. While Breast Cancer Awareness Month is an excellent time to talk about breast health, Bright Pink is fiercely committed 365 days a year to ensuring women can be their own best health advocates. We have updated our flagship program, Assess Your Risk, to better equip women to do just that.

What’s new, you ask?

The tool is up-to-date with the latest National Comprehensive Cancer Network (NCCN) guidelines, has received the National Society of Genetic Counselor’s seal of approval, and includes new features such as:

A design facelift! We are using new colors and design elements to enhance your quiz-taking experience.

A better mobile experience so you can easily take the quiz on-the-go.

Results delivered to your inbox: A PDF version of your results will be emailed to you after taking the quiz so that it’s always at your fingertips.

Personalized results and risk-reduction recommendations–we do not believe there is a one-size-fits-all approach to breast and ovarian health. You’ll also be served up content and resources that meet you where you are in your breast and ovarian health journey. For example, if you don’t have a complete picture of your family health history, the quiz will generate your individual results based on lifestyle and personal health history, but then follow up with resources to support you in gathering any gaps in information if needed.

A new section on the results page called ‘Things we’re keeping an eye on,’ dedicated to informing you about ongoing research into additional factors that may contribute to your risk (i.g. IUD’s and other forms of birth control, transgender hormone therapy, and endometriosis, among others).

An enhanced user experience with a progress bar to guide you through questions organized by category of risk factors (family health history, personal health history, lifestyle).

New questions about race/ethnicity and health insurance to better tailor results and enhance the accessibility of follow up content.

New content and recommendations related to the elevated risk of triple-negative breast tumors and BRCA1 and BRCA2 mutations amongst black women.

If you have already assessed your risk, you know how valuable that knowledge can be. But did you know you should reassess annually? Your breast and ovarian cancer risk can change over time and the medical community is always learning about new factors that affect our risk. If you haven’t taken the quiz yet this fall, there’s no time like the present to take your health into your own hands.

Bright Pink is committed to helping all women know and understand why it’s even important to know your breast and ovarian cancer risk in the first place. So, we teamed up with notable influencers across the nation to share their stories and inspire you to prioritize your breast and ovarian health. Shout out to Zeta Tau Alpha for sponsoring the development and distribution of these incredible videos. We dare you to watch these and not get instantly inspired.