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After signing four-year multimedia deals with Sky Sports and Eurosport in recent weeks, Major League Soccer "is eyeing additional deals around the globe, including in Latin and South America, Africa, and Asia," according to Ian Thomas of SPORTSBUSINESS JOURNAL. MLS Business Ventures President/Managi...

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The procession of Australians to the Indian Premier League "has been given a twist for the upcoming season, with former Southern Stars players Lisa Sthalekar and Mel Jones hired as TV commentators for the world's biggest Twenty20 competition," according to Jesse Hogan of THE AGE. Jones "has been a m ...

A senior official said that Beijing's bid to host the 2022 Winter Olympics "will spur the city in its fight against a serious air pollution," putting an overall figure of $7.6B on efforts to tackle the issue, according to Ben Blanchard of REUTERS. Beijing 2022 Olympic Winter Games Bid Committee
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In the near future, viewers "may be able to enjoy watching professional taekwondo practitioners' fierce battles on television," according to Nam Hyun-woo of the KOREA TIMES.
World Taekwondo Federation President Choue Chung-won said that the governing body "is seeking to launch an international pro-t ...

Revenue at the J.League organization grew 6% to 12.3B yen ($101.5M) last season, thanks to higher income from broadcasting, merchandise and expansion to a third division, with stronger growth on the cards for this year. Merchandising income jumped 14%, largely due to a number of big clubs vying for ...

Liverpool, which earlier this week announced that "it had added a Malaysian fixture to its 2015 pre-season tour schedule, has announced a further expansion in the south-east Asia region with the launch of a regional partnership with Cobra Energy Drink," which sees the brand become the official energ ...

JX Nippon Oil and Energy Corp. "has become the sixth Gold Partner, or a top domestic sponsor, for the for the 2020 Summer Olympic and Paralympic Games," according to Kaz Nagatsuka of the JAPAN TIMES. The contract term "began Wednesday" and will last until Dec. 31, 2020. The company "will also suppo ...

The organizers of the 2018 PyeongChang Olympic Games said Tuesday that "they are publicly recruiting talent to direct the opening and closing ceremonies of the Olympics and the PyeongChang Paralympic Games that follow," according to the KOREA TIMES. The organizers "will select one for the Olympic ce ...

South Korea's largest airline, Korean Air, announced Wednesday that it "became a corporate sponsor" of the 2018 Winter Olympics in PyeongChang, according to the AP. Games organizers have been "struggling to find companies to join its domestic sponsorship program, a critical source of revenue" for th ...

Indian automobile manufacturing company Mahindra & Mahindra Ltd. and the FIA’s Formula E racing series "are strange bedfellows," according to John D. Stoll of the WALL STREET JOURNAL. Mahindra is India’s biggest sport-utility seller and "best known in the U.S. for its small tractors. ...