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Instagram has recently announced the details of its updated algorithm. These long-awaited changes are really worth paying attention to if you care how your brand performs online. How the updated algorithm works, new hashtag strategies and a few Insta-confirmed answers.

If I got a penny every time people asked me “how do I get followers on Instagram” or “can you bring me to tens of thousands of followers in a few months”, I would be flying private with Oprah right now.

You’ll need to adapt your strategy as you go, but we’ve learned a lot from working with clients and listening to our community. Here’s a collection of tips for Instagram best practices.