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Index

iPad continues to dominate US tablet web traffic with 80% share

We hear a lot about Apple's shrinking tablet market share and the impending world takeover by Android. Yet the statistics continue to show that Apple's tablet is bought by serious users. They account for 80 percent of all North American tablet web traffic, leaving other devices to fight for the remaining share. We can also infer that iPad owners are being exposed to more advertising and are responsible for the lion's share of tablet web commerce. Quite remarkable, really.