Category: TouchPoints Radio

TouchPoints Radio is a periodic audio podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.

E-Commerce is acquiring a larger share of total retail sales. To get their fair share of the e-Commerce pie, retailers need to create a seamless experience, especially at the checkout. During this episode of TouchPoints Radio Jim O’Hara, President of Ecwid, discusses how retailers can boost customer engagement and sales by integrating shopping carts across the entire online journey, including on social networks. Continue reading “TouchPoints Radio: Jim O’Hara, Ecwid”

During the kick-off session of the This Week In Retail series from Retail TouchPoints, Debbie Hauss, Editor-in-Chief and Alicia Fiorletta, Senior Editor shared their insights on the latest retail trends and happenings. Topics ranged from the exclusive, hot-off-the-press Social Commerce survey report and a two-part Payment feature, covering security, mobile POS and EMV. The two editors also discussed trends in the luxury market and the latest Awesome App of the Week. Tune in next week for more hot topics!

At Apricot Lane, a fashion boutique chain with 87 locations nationwide, a single brick-and-mortar store garners 80% of total online sales from Facebook, according to Renee Dixon, Co-owner of the store. During this episode of TouchPoints Radio, Dixon shares why she decided to take her store online. She also discusses how Ecwid has helped Apricot Lane increase sales and boost overall brand awareness using social media.

At Apricot Lane, a fashion boutique chain with 87 locations nationwide, a single brick-and-mortar store garners 80% of total online sales from Facebook, according to Renee Dixon, Co-owner of the store. During this episode of TouchPoints Radio, Dixon shares why she decided to take her store online. She also discusses how Ecwid has helped Apricot Lane increase sales and boost overall brand awareness using social media.

Check-in services like Foursquare present a unique challenge for marketers to integrate location-based concepts into digital marketing plans. Retail TouchPoints had the chance to speak with Simon Salt, Author of the book Social Location Marketing, to learn more about how to use games, competitions, time-limited offers, and other innovative approaches to drive customer engagement, as well as how Radio Shack found success with Foursquare.

Schafer shares her insights about how social media analytics can help retailers predict future trends using the power of data. She advises retail organizations to “listen, engage and learn to run” when preparing a social media analytics strategy. And, she shares some real-world examples that show how social media analytics can influence purchasing decisions, promotional plans, merchandising and public relations efforts.