All Blacks head coach Steve Hansen takes on 'Apocalypse' acting role for biscuit commercial

The killer line delivered by Steve Hansen in the New Zealand head coach’s acting debut is also a pertinent message to viewers.

Two trailers released on Sunday by Australian snack manufacturers Arnott’s certainly cause a fair bit of eye-rubbing.

Directed by Kiwi stuntwoman, actor and producer Zoe Bell, who counts Quentin Tarantino smashes Django Unchained and Kill Bill on her CV, the films tease a longer feature called Apolocalypse Steve Hansen: Don’t Lose Your Biscuit that will hit cinemas in November as part of a wider campaign.