The YouAppi 360 Platform employs powerful technical capabilities to ensure brands connect with the most relevant mobile users in their market. The newest upgrades to the 360 Platform include immediate availability to programmatic demand through YouAppi’s lightweight SDK (Software Development Kit), allowing brands to access demand via YouAppi’s strategic partnerships with top programmatic platforms. In addition, the 360 Platform offers greater fraud protection, improved brand safety with increased bot detection and prevention, as well as a new partnership with marketing analytics platform Moat to ensure brands receive greater ad viewability.

“Mobile is undergoing near constant transition, as are the needs and interests of mobile users. New privacy laws across the globe highlight the necessity of creating a genuine partnership with the consumer, using data they’re comfortable sharing and doing so in the most intelligent and transparent way possible,” said Moshe Vaknin, CEO of Youappi. “This is why we’ve been laser-focused on providing the latest technological advancements and capabilities through our 360 Platform, to ensure marketers can be both agile and effective in today’s ever-changing mobile landscape.”

YouAppi’s Upgraded 360 Platform now offers:

Programmatic

New partnerships enable access to programmatic demand through lightweight SDK, allowing brands to open available inventory to the top programmatic platforms

Publishers can maximize fill rates with YouAppi’s direct demand

Rewarded Video

Expert capabilities in rewarded video, currently the most popular medium for mobile video advertisers, enabling the highest completion rates from app users and improved eCPM for publishers

Brand Video

Proprietary first-party data to always find the right audience

Access to direct premium video inventory not available on the open exchange, allowing brand advertisers to engage untapped audiences

Integration with leading platforms offers access to programmatic inventory for branding campaigns

Playable and Interactive Ad Units

Playable ads that enable an accurate representation of user experience through immersive, interactive moments within the game