I wanted an unassuming, vaguely vintage look, so I went with a strong mid-century slab (Belizio, David Berlow’s take on Egizio) and a straightforward sans based on engravers’ plates of the early 1900s (Sweet Sans, Mark van Bronkhorst’s vastly more usable alternative to Sackers and Engravers Gothics). The two families pair very nicely.

The rest of the design stems from my laughable HTML/CSS skills and Tumblr’s limitations as much as any other considerations. But I think the thing looks how I wanted it: a whiff of antique, but not fancy or overwrought.