National Trust

Midlands Awareness Campaigns

Since around 2008 we’ve been working with National Trust to promote their midlands properties, producing six campaigns a year across press, online and radio.

For every campaign our creative team develops fresh messaging targeting the National Trust’s two key audiences: young explorer families and independent, applying it across online ads, press ads such as in Primary Times, and radio scripts.

Awareness of National Trust properties in the midlands has stayed strong and visitors are strolling through the gates, stepping through doors and climbing over stiles to get their fix of stunning countryside and local history.

National Trust has been really pleased with the work we’ve done so far, and we’ve got lots of projects on the cards for the future.