You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Google’s Keyword Planner is a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO.

Get included in local search engines

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. When it comes to choosing keywords, it’s important that they are not too specific or too broad. The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. Links with longevity suggests that your site is an established voice for whatever topic it covers.

Faked and manipulated website content can harm a website’s SEO

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI.

Interlink your web pages

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines
and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. According to Gaz Hall, a UK SEO Consultant : "You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver."

Look for bloggers with no end product

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far.