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Dale Earnhardt Day Set for April 29

The event, which is themed "Behind the Legend, He was One of Us," will feature a variety of activities and displays for the entire family.

Dale Earnhardt Inc. will host the seventh annual Dale Earnhardt Day at its corporate headquarters in Mooresville, N.C. on Tuesday, April 29th.

MOORESVILLE, N.C - Dale Earnhardt Inc. will host the seventh annual Dale Earnhardt Day at its corporate headquarters in Mooresville, N.C. on Tuesday, April 29th.

The event, which celebrates the birth date of the seven-time NASCAR champion, also serves as a major benefit for the Dale Earnhardt Foundation, with a percentage of the event's merchandise sales being donated to the Foundation.

The event, which is themed "Behind the Legend, He was One of Us," will run from 9 a.m. until 7 p.m. ET and will feature a variety of activities and displays for the entire family. Personal photos, mementoes and trophies highlighting Dale's personal and professional life through the decades of the '70s, '80s and '90s, will be on hand at the event.

During the official Dale Earnhardt Day ceremony, starting at 3 p.m. ET., The Hershey Company will unveil a replica of a fan photo mosaic as a tribute to the racing legend. A mosaic bearing Earnhardt's likeness will be comprised of more than 1,000 photos from fans across the country. Fans on-site will have an opportunity to be photographed for the final permanent mosaic at the Hershey's Photo Booth. When completed later this year, the final mosaic will be on display at the Dale Earnhardt Inc. headquarters.

In addition, Dale Earnhardt Inc. Sprint Cup drivers will be on hand for the ceremony, which also honors The Dale Earnhardt Foundation Legend Leadership Award Winners and the Dale Earnhardt Motorsports Scholarship recipient winner from Clemson University.

ESPN's Dr. Jerry Punch will serve as the emcee for the event, with live entertainment being provided by Nashville Star & Combustion music recording artist Brent Keith, who sang Looking for a Road, the title track for the movie DALE. Also performing will be local band Coconut Groove.

Fans at the event will have the chance to win prizes and bid on limited edition collectibles and raced sheet metal from Dale Earnhardt Inc. racecars. All proceeds from the raffle and auctions will benefit the mission of The Dale Earnhardt Foundation.

Furthermore, The Dale Earnhardt Tribute trailer will be on hand continuing to accept new or gently used books for the Dale Earnhardt Book Center at the Center of Hope in Charlotte, N.C.

In addition, Bass Pro Shops and the U.S. Army will operate outdoor activity areas, and Turtle Wax, the NASCAR Technical Institute and Hershey's will also be on hand with interactive displays.

Taylor Earnhardt of the Earnhardt Equestrian division will be doing riding demonstrations during the day, and will be on hard to sign autographs as well.

Wristbands will be handed out for Martin's morning autograph session and each of the afternoon autograph sessions to the first 350 people in line requesting them, beginning at 9 a.m. ET on the day of the event. Each session WILL require a different wristband and only one wristband will be handed out per person for each session. Due to time constraints, autographs will be limited to ONE per person with NO EXCEPTIONS.