Awards

Our success is defined by our clients’ success but sometimes this is also recognised by winning awards.

RAE Awards 2016
Winner - SSI Consumer Products Gold Award

FIFTYFIVE5 AND LION NEW ZEALAND
MAC'S BRAND RESTAGE

Mac’s beer was losing its relevancy in an increasingly cluttered market. This is a
classical success story of how Lion, working closely with Fiftyfive5, gained
significant new insights that helped Mac’s to re-focus and re-discover its brand
authenticity. The relaunch of Mac’s beer has seen a 24% increase in volume share
growth and a 30% value growth. Further, the successful restaging has encouraged
Lion NZ to roll out the Mac’s research approach across its top tier brands in New
Zealand, and various parts of the Lion business in Australia. Cheers Lion, to a job
well done!

RICA Research Effectiveness Awards 2016
Consumer Insight Award

BACARDI RUM

Fiftyfive5 worked with existing brand tracking data to identify a number of growth
opportunities for Bacardi Rum and conducted qualitative research to develop a rum
category strategy, which led to a significant turnaround in volume and value for the
brand.

BAYER CONSUMER HEALTH

Fiftyfive5 examined growth opportunities and used its indepth understanding of
the target audience and quantitative research to unearth a powerful insight that led
to Bayer brand Iberogast becoming market leader in the Irritable Bowel Syndrome
Support market.

B&T Awards 2016
Finalist - Research Agency of the Year

RICA Research Effectiveness Awards 2014
Best Large Employer without a field force

This award recognises industry leaders who demonstrate a strong employer brand, a
commitment to engaging and retaining talent and overall excellence in people
management.