Zaparas Lawyers

Zaparas Lawyers are one of Victoria’s largest Personal Injury Law firms. They are a family run business operated by Mum, Dad and their three kids, all of whom are lawyers.

During our initial consultation with Zaparas, it was immediately evident that a large part of the success of their business came not only down to their excellent reputation and knowledge, but also the fact their staff really do care.

After detailed research and brand strategy development, we were able to determine a clear set of brand values and positioning that would become the core of their branding. From here, we rolled out a very extensive list of brand, print, digital and signage collateral.

The Zaparas brandmark is a family emblem in the shape of a shield. The shield makes reference to the protection they provide to their clients. The shield is made of 5 parts – the bottom parts representing Lia and Peter and the top 3 parts Paul, Zoe and Yianni.