Your piece about West Ham's move to the Olympic Stadium misses one important element - research. What you fail to appreciate is that West Ham have a very large following in the Essex/Hertfordshire area and the club have an active database of supporters that is over 200,000. In fact the club have over 500,000 followers on Facebook. In terms of fanbase, the club is bigger than Chelsea in the pre-Abramovic days and hence the move to the Olympic Stadium makes affordable football watching even more of a reality to those who struggle with the high prices charged at Upton Park. These prices are there because of the restrictiveness of the capacity of the current ground and the need to compete financially in the Premier League. The FFP rules that are coming into play make it even more important for a club to generate high gate receipts because a club cannot guarntee the revenue from a final league position and there is a substantial revenue difference between 10th and 17th in terms of prize money. Basic maths will show this - 35,000 x £50 = £1750000 a game, 60000 x £35 = £2100000 a game - a aving for the fans and £350000 additional revenue per game.

Ask a diehard West Ham fan with 2 kids which he'd prefer - 3 tickets to Upton Park and a £150 bill or 3 tickets to the Olympic Stadium for £105 then most would reluctantly take the latter, purely because of the nostalgia of the former.

Having visited the Olympic Stadium during the games, I can see that it's unfortunatley not been designed for football - due to the stubborness of the last government, but the transport links and space of the park means that West Ham HAVE to move there in order to grow and compete.

Take the history of the likes of Upton Park and Loftus Road, but see the restictiveness in terms of finances and the competitive nature of the game as it is now and you'll see that it's a move that have to take place and one that the Board have to get right.

West Ham don't need to sign a Korean to get people to watch, they just need to offer their existing fanbase football at a reasonable price.