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There is new breakthrough technology that is reshaping the robotic world in terms of robots that teach each other to grasp everyday objects and learn different environments.

They are using the cloud to upload data that the robots are learning so other robots can gain the same information. Researchers are calling it the “Robo-Internet” and they feel it will reshape the robotic world as we know it today.

Most robots are programmed to be able to do one job and allowing them the ability to learn from other robots will bring to them other skill sets to be able to perform in unstructured environments such as homes and health care facilities. The robots scan and rescan everyday objects such as hairbrushes and water bottles and learn how to pick up the objects and maneuver them around. They also learn the layouts and designs of new environments that help them maneuver through without hitting objects and people.

RoboEarth

The Robo-internet is a collective database of web apps that is used for robotic knowledge base where other robots in different locations can enter to gain knowledge from other robots. RoboEarth is one example of a cloud-based platform in which robots learn about different environments from other robots.

These scientists have created a cloud-based database where robots teach each other how to learn new skills and be able to perform new jobs without ever having done it before. One robot moves around a new environment scanning the entirety of the space and uploads it to RoboEarth where another robot can ping it at any time to learn what the first robot shared.

“Million Object Challenge”

The Million Object Challenge is based on Stefanie Tellex’s research out of Brown University where she is using her robot named Baxter to learn how to pick up everyday objects and teach other robots how to be useful in everyday life. For robots to learn it takes extreme repetition so pushing their learned behavior throughout other labs that have robots learning the same concepts saves time and money.

Tellex states that there are over three hundred different “Baxter’s” around the world in different labs and they are collectively learning together to be more useful in everyday life. They share coded information online through researcher driven mathematical data that is created using the robots infrared sensors on their bodies and cameras on their arms that scan different objects to learn how to grasp them and pick them up.

Robotics today is growing by leaps and bounds because of the ability that is gained through the use of the internet and the sharing of information that is gained through its use. Robots teach each other via uploaded information to the cloud where other robots can gain the same learned data without ever doing the actual task before. This gives a great boost to researchers who can share with each other what they have learned and collectively propel their robotic knowledge into the future.

Download Messenger or else you can’t chat with friends. This is the message that Facebook is telling its mobile users. In the past, Facebook users are able to avoid using the standalone Messenger app by accessing the social network through their devices mobile browser. But with the latest update, the social network giant notified users that the chat feature of the mobile web interface will be removed. They also told mobile users that the only way to view those messages is through the standalone messaging app.

This should not come as a surprise for Facebook users. When it launched the Messenger app, Facebook has disabled the messaging feature of its main mobile app. However, users who don’t want to have a separate app for just chatting with their Facebook friends use the mobile web interface for messaging.

Download Messenger Now

With the latest development, it looks like users have no choice but to download the Messenger app to chat with their friends. To make it more attractive to users, Facebook also allows users to call their friends with the use of the app.

Facebook also opened Messenger to third party apps that allow chat bots, business functions, and better media sharing. It looks like the social network giant is trying to make the Messenger a multipurpose app with lots of features.

However, the move to transfer all Facebook chat to the Messenger app has alienated some of the users. There are still some people who don’t like to install the app, especially after it was revealed that the app tracks the location of the users.

Some people are also hesitant about using two separate apps instead of just one. It has been observed that there are users who check their Facebook less during the day since the chat has been removed from the main app.

And by removing the chat feature from the web app, it is much harder to check messages via other people’s phone. Not only that, there are old phones that are incompatible with the Messenger app.

Snapchat Wannabe

Some users also noticed that the Messenger app is trying to become Snapchat. The standalone app now has a camera button right at the center. It also comes with new features, such as allowing users to add emojis and stickers, layer videos or photos with filters and other effects, and draw over them. It was not the first time Facebook tried to imitate Snapchat. The company introduced Stories to its Instagram app, which is very similar to Snapchat Stories.

With the removal of web messaging features, users have no choice but to download the Messenger app if they want to continue chatting with their friend via their mobile device. Well, the good news is that users can use the app to call their friends. This is one feature that a lot of users are thankful for, especially if Wi-Fi connection is better than their network reception.

So a Miami judge has ruled that the digital currency bitcoin is not money in a money laundering case. The accused launderer was charged for selling $1,500 worth of bitcoins to undercover agents for use in buying stolen credit cards. There is mixed reactions to the ruling. The defendant, of course, is glad of the court victory but prosecutors are worried the judge set a precedent that would embolden criminals to wash dirty money with bitcoins.

Some 3,000 miles away in Suisun City, California, executives of WPCS International Inc. (Nasdaq: WPCS) received the news with keen interest. It may be odd since the company does not charge customers bitcoins for designing and building communications infrastructure and doing specialty construction, its main business. But the case and the ruling matter because WPCS owns BTX Trader LLC, which runs an online platform where bitcoins can be traded in multiple digital currency exchanges worldwide. The judge left bitcoin trading untouched making it business as usual for BTX Trader. WPCS is rated as a Strong Buy

BTX Trader’s Platform

The BTX Trader’s platform of the same name connects users to 14 bitcoin exchanges worldwide to retrieve market data and other users’ trade activity as well as to place trades. It has a built-in wallet called Celery that allows U.S. residents to buy bitcoin or dogecoin, another cryptocurrency, via direct bank transfers. BTX Traders earns from transaction fees from users. It also sells the wallet for the bitcoin equivalent of $99, $49.99 or $99.99.

The latest quarterly earnings report in March showed that operations in Suisun generated $286,000 in income for the fiscal 2016 third quarter and $886,000 for the nine months ended Jan. 31, 2016. The company’s only debt is a $150,000 vehicle loan and more than 96 percent of its $7 million assets are current assets.

Share Rally

With the recognition and use of bitcoin for paying goods and services growing, WPCS saw the opportunity of propping up revenues and attracting more investors by acquiring BTX Trader LLC in 2013. WPCS shares rose by a dollar from $1.51 to $2.53 before settling at $2 when the acquisition was announced in December that year. A share of WPCS is worth $1.52 as of July 26.

Shareholders were made aware of the many risks of the foray in the digital currency industry. One is the slowdown in the development of the Bitcoin network and reduction in the use of the digital money. There is also risk from the regulatory environment. The European Union is pushing for government access to bitcoin databases, identities of users of the virtual currency and users’ wallet addresses by next year to prevent terrorists from using bitcoins to fund their attacks. Such regulation could discourage bitcoin investment, though it is a recognition of the digital currency. There are also competing bitcoin trading platforms. But BTX Trader and WPCS welcome anything that heightens trading volumes of bitcoins.

Bitcoin pathway

The retail industry is slow in adopting virtual currency as a payment mode. Speculation is said to be the main driver of bitcoin trading. Risk-conscious investors can test the virtual currency as a go-to asset without being a trader or miner (those who record bitcoin transactions to earn bitcoins) themselves. WPCS is one such avenue.

Although the contractor belongs to a different industry, running a bitcoin service is not unusual for a company that is unrelated to financial services and retail. A mining company had ventured into bitcoin mining while a game developer is allowing players to pay in bitcoin to play. WPCS, through BTX Trader, plans to develop more bitcoin services as it serves its traditional customers.

A website is not simply the digital face of any business. It is a complex technology with an integrated software and design to make it function according to marketing objectives. Making it work to that end does not only entail a creative design, catchy content, eCommerce capability and clever analytics. The website requires technical upkeep and even overhaul to accommodate new or upgraded software that enhances online presence and improves workflow. Providing a whole package that gives the best web experience for both business owners and their customers is the specialty of Bridgeline Digital Inc. (Nasdaq: BLIN).

Bridgeline Digital has masterfully woven its reputation in web management solution through its proprietary iAPPS platform. The technology provides a unified Content Management, eCommerce, eMarketing, and Website Analytics service that enables clients to swiftly enhance and optimize the value of their websites cost-effectively. The powerful tool set up by Bridgeline Digital’s team of Microsoft Gold Certified interactive developers can give a business the competitive edge in the increasingly challenging marketplace.

iAPPS is a corporate marketer’s essential. It empowers them to easily create, edit, and optimize persuasive web content and campaigns without relying on technical resources and complex coding. It enables automatic display of content and products based on visitor behavior attributes like browsing history, location, search terms or device type. It captures and indexes customer profiles for highly targeted, cross-channel campaigns. It even finds, manages and track social media conversations to make real-time decisions to engage and coordinate activity across teams and different business objectives.

An improved service called Bridgeline Pro series is also favorable to enterprise customers because of its lower implementation cost. Ari Kahn, Bridgeline Digital president and CEO, sees the Pro series increasing margins for the company, while driving greater value to customers.

Further, the company offers co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and software as a service hosting services.

Thousands of websites and web stores are powered by iAPPS affirming the service’s acceptance by small- and medium-sized organizations as well as Fortune 1000 companies. Among Bridgeline Digital’s clients are financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations. The patronage has strongly positioned Bridgeline Digital in the $3 billion web content management market and $1.3 billion marketing automation market.

Second quarter revenue was $4.2 million compared to $4.8 million in the second quarter of last year, but Bridgeline Digital generated over $1 million more of gross profit. Gross profit improved from $1.7 million in the second quarter of last year to $2.2 million in the second quarter of this year. Gross margin for the second quarter was 53 percent compared to 36 percent in the second quarter of last year.

Subscription and license revenue increased 12 percent to $1.5 million over Q2 2015. License and hosting revenue were 44 percent of total revenue compared to 36 percent in the second quarter of fiscal 2015. Licensing and hosting revenue combined now make up about 44 percent of total revenue compared to about 36 percent of the total revenue in the second quarter of last year.

Recurring revenue from SaaS licenses, annual maintenance on perpetual license and hosting increased 13 percent to $1.8 million in the second quarter compared to $1.6 million in the second quarter of last year. Service revenue decreased by approximately $670,000 from the second quarter of last year, but the cost of providing that service revenue decreased by almost $1.1 million. Operating expenses were $2.7 million for the second quarter of 2016, down 24 percent from $3.6 million in the second quarter of last year.

Bridgeline Digital will issue common stocks to convert up to $6 million of outstanding debt to equity and raise up to $2 million in working capital to further invest in business development that should drive stronger revenues and grow market share, according to Kahn.

Kahn has observed that competition in the web solution market is scattered and there is no market leader. He sees that as an opportunity for Bridgeline Digital to expand its presence and take the leadership role.

Apple Campus 2, Lord of the ‘Rings’ Building

The Parliament House of India in New Delhi, the Vulcano Buono shopping mall in Nola, Italy and Britain’s Government Communications Headquarters (GCHQ) in Cheltenham are some of the massive ring-shaped buildings in the world. Come next year, they will be dwarfed by the colossal Apple Campus 2, the second corporate headquarters of the iPhone maker in Cupertino, California. Any one of the Parliament House, Vulcano Buono and GCHQ would fit inside the 176-acre Apple Campus 2 making the latter the rightful lord of the “ring” buildings.

The Building of Apple Campus

When contractor Rudolph and Sletten & Holder Construction completes Apple Campus 2 next year, the circular building will have a floor area of 2.8 million square feet. In contrast, Vulcano Buono’s floor area is 1.6 million sq. ft., GCHQ’s is 1.5 million sq. ft., and the Parliament House’s is 261,358 sq. ft. Apple Campus 2 is also more than a mile around while the Italian mall and GCHQ are just one-third of a mile around. Apple Campus 2 will house some 13,000 employees. In contrast, around 5,500 people work at the GCHQ. In terms of cost, the Apple project is projected to cost $5 billion. The British government spent £337 to complete the GCHQ in 2003 while the Vulcano Buono cost €180 million to complete in 2007.

Apple Goes Green

Apple Campus 2 will also be as green as Vulcano Buono and greener than GCHQ and the Parliament House. British firm Foster+Partners, the architects, put glass walls in the four-storey structure so occupants can look out on both sides. Within the ring is a large outdoor park with a fountain and stage in the center. Some 7,000 trees will surround the structure. Electricity will not come from the city’s power grid. The roof will be covered with solar panels to produce electricity that will power the building. The main building will have natural ventilation so air conditioning or heating will not be used for 75 percent of the year. Recycled water will be used in the campus and even be shared with Cupertino residents.

Healthy Work Environment of the Future

Adding to the healthy working environment of Apple Campus 2 are some 1,000 bikes for use by employees in getting around the place, miles of jogging and cycling trails, and a fitness center open to all of Apple’s 20,000 workers in Silicon Valley. The other amenities are a 500-table cafeteria eight times larger than the one in the Infinite Loop campus, underground parking facilities for up to 14,200 cars, and a 1,000-seat underground auditorium for product launching.

London Square not the Design that Steve Jobs Wanted

Oddly, Apple Campus 2 was originally planned as a square building with the design inspired by a London square with houses that surround a park, Forster+Partners founder and chairman Norman Foster told Architectural Record. But the design eventually evolved into a circular building with inputs from Apple’s late CEO Steve Jobs.

“Jobs wanted the new campus to reflect the Californian landscapes from his childhood,” according to Foster.

The environment and workforce are not the only winners in the Apple project. Cupertino folks get to benefit from the $30.6 million in revenue the project is bringing to the City Council. With that, the city can now fund its retirees’ medical needs.

Neural Imprinting sounds like a term that could be used in a science fiction novel, and has become a very popular forum topic and search term. There are many discussions about neural imprinting, which include many topics like the legitimacy and validity of its usage, along with if it could be an effective method for pain relief. If neural imprinting could be used for pain relief on a wide scale, there are discussions about how much wealth could be made from it.

The short answer is neural imprinting does exist, and it has been used on some people. Neural imprinting has been used in the past to help patients who were suffering from chronic pain, burns, chemotherapy and phantom limb syndrome. This year neutral imprinting has become much easier with Virtual Reality (VR). It may sound crazy to most people, but in the near future, we could just put on a VR headset, and the pain would be gone.

How Does Virtual Reality Help With Neural Imprinting?

Virtual reality for neural imprinting has been in the testing stage since 1996 by Hunter Hoffman, the director of Virtual Reality Analgesia Research Center, and David Patterson. Their work has been to explore the illusion of travelling in a virtual world, and how people’s attentional resources are used during their time within virtual reality. At the moment, neural imprinting is not being rolled out into the medical sector.

However, with more VR headsets being released, the chances are that neural imprinting will be used in the near future. There are estimates that over 80.2 million of the specialized VR headsets would be sold to hospitals and patients who are from different areas of the world.

Why Has Neural Imprinting Become So Popular?

The simple answer is that patients are looking for an option of pain relief that works. Neural Imprinting took off and could make 2.86 trillion dollars within a just a few years. This is due to Neural imprinting not having any negative side effects, and would be cheaper than other treatments and medicines.

The reason that neural imprinting did not take off the first time that it was launched to the public was that normal people were asked to invest thousands of dollars. Investing the money would get them a free VR headset, and a large financial return. Many people believed that this was a scam, instead of an alternative for injuries and chronic pain.

As more VR headsets like the Oculus Rift are released, virtual reality uses have become a popular topic. This is why people are looking at investing in neural imprinting. Neural imprinting has the chance of becoming one the largest pain relief options, and investing now is the best option to get a huge return.

Digital marketing is an essential element of any modern business. The fact is that even if your company doesn’t do business online, your potential clients and customers do. Whatever sector you are engaged in, you need to reach out to them to let them know that you exist and why they should consider engaging your services.

Building a digital marketing strategy needn’t be expensive, and you don’t need to have a full-time digital marketing department. What is essential is working out a strategy that is right for your business, and implementing it. This may involve outsourcing or just dedicating a few hours a day to managing your digital promotion. A considered digital marketing strategy will enable you to focus your resources effectively and reap maximum benefits from the results.

Expand your market reach

Digital marketing, via your website, social media, emails and other online methods, enables you to communicate instantly with a worldwide audience. No other form of marketing or advertising gives you a global reach and at no extra cost to your promotional budget.

Build stronger relationships

As well as attracting new custom, digital marketing can help you to build a stronger relationship with your existing customer/client base. Social media platforms, such as Facebook, Twitter and Instagram, allow you to directly engage with your customers, making a personal connection that is invaluable when developing brand loyalty.

Improve your visibility

Search engines generally favor websites that publish original content, meaning that this will give your business higher search rankings and therefore greater visibility. The more traffic that you attract, the better your visibility will be. Understanding SEO will help you to tailor your website’s content and design to make sure that anyone looking for the services that you provide will see your site first.

Post great content

Original content will always trump advertising, because while people ignore or block ads, they actively seek out interesting content in the form of articles, videos and image. Using a professional web content company allows you to regularly publish unique, high-quality content on a regular basis that will not only attract new visitors to your website but keep existing visitors coming back for more.

Analyze data

Digital marketing is not only a way to tell clients/customers about your business, but it is also a way to find out about what they are looking for. This can be done directly, via online or email surveys, or by encouraging them to review your products, or indirectly, by analyzing their spending habits, age range, average income, geographical location and so on. A few basic facts such as these can provide a wealth of valuable information that you can use to improve their experience and ultimately help your business grow.

Digital marketing is effective enough to be a million-pound business in its own right, but there’s no reason why it has to cost your business a fortune. Effective use of resources and understanding the tricks of the trade will enable you to compete with the big boys and use digital marketing to continue expanding in the modern age.

Uber is, without a doubt, one of the most divisive apps ever developed. No two people have the same opinion about it. To some it’s a godsend while to others, it’s the devil’s handiwork. However, one thing is certain, love it or hate it, Uber is here to stay.

For Uber lovers, there are a million reasons to love the app. After all, a million people around the world make a living as Uber drivers with half of them using it to make some money on the side. For anyone interested in joining them, here are five tips that can be of assistance.

1. Become a Passenger First

This should be the first thing on a newcomers list of things to do. Being a passenger is a good way to learn from other drivers about what it takes to be a successful Uber driver. From the backseat, one can learn about laws and regulations to follow, earnings to expect, challenges that will be faced, and profitable times and places to operate in.

2. Perfect Navigation

Riders who give low ratings often cite poor navigation as the cause of their displeasure. No one likes drivers who don’t know their way around and anyone interested in becoming an Uber driver should take note. Luckily, improving one’s navigation skills is not that hard.

All that is necessary is a dash-mounted phone running an app like Google Maps. Nevertheless, drivers should always remember to mute turn by turn directions, which can become very irritating to customers. They should also guard against being overly dependent on their phones for directions.

3. Only Drive When Necessary

As tempting as it might be, driving around looking for customers is a bad idea as it wastes fuel. It is preferable to occupy one’s time reading a book in between fares. Any customers who are more than 15 miles away are not worth the effort unless the fare is good.

It is also important for an aspiring Uber driver to know when best to operate, such as during the evening rush hour or when bars close.

4. Give Away Free Gifts

It’s amazing what a giving out a few snacks or bottled water can do for an Uber driver. Gifts are bound to earn any driver a 5-star rating. Similarly, music can also be considered as a gift. It is, therefore, a good idea to have a selection that suits different people. As is obvious, keeping passengers happy is neither difficult nor expensive.

5. Drive Better

Poor driving is unacceptable for someone who intends to make a living as a driver. Improving one’s driving skills is crucial and can be achieved in a number of ways. The first is by taking free online driving theory tests from companies such as Top tests (toptests.co.uk). A person can also sign up for online ride-sharing courses or driver training courses.

To make it as an Uber driver, there are a few things that one needs to do. The first is to learn about the job by being a passenger followed by the acquisition of a GPS enabled phone for navigation. Next is to drive only when necessary, give out free gifts if need be, and most importantly, drive well when a passenger is on board.

When you start to collect one kind of item, it gets exciting once they all start to come together and there are more than just a few of them. At this point, you may be called an aficionado or connoisseur by others, as your collection starts to swell. The trouble is, should you ever get to the point where you feel like it could be time to cash in and sell your coin collection, how can you know when it is the best time to sell, and how to get the best value?

Collecting coins that are not really for spending carries a similar feel to how foreign currency works, especially when you go on holiday. One day these coins can be worth one amount, and the next day, for whatever reason, they could suddenly be worth a lot less. It can be difficult but not impossible to predict how the markets are likely to fluctuate, and indeed some people have forged successful careers in finance from this talent.

It is easy for specialist collectors to know exactly what a coin is and what it is worth, in the same manner as a jeweler inspecting a gold ring for sell-able value. But how exactly do you know if you have a rare coin just lying about in your pocket, waiting for you to accidentally spend it and offer someone else that chance of collecting it instead?

If you can hold on to a special coin for eons, chances are it would be like winning the lottery or something equally jackpot-worthy. Every now and then, a story appears in the news after some archaeologist or fortunate renovator discovers ancient coins that are definitely not in circulation anywhere else. The hype and value that accompanies this type of find is often fantastic.

The London Mint Office

While these finds are generally fairly uncommon, there are plenty of rare coins you can find. Every so often, the London Mint Office releases commemorative coins to celebrate upcoming events that mark a passage of history. Although many may choose to purchase these when they first come out, after a while the number in circulation will decrease and the value of your coin will begin to rise.

It could well be the case that you’ve picked up one of these without knowing, so before you go rummage through your change jar, the Post Office have released a handy guide, which explains what coins are what, and how many are currently in circulation. At least you know what to look for now.

Once you get started, and realize just how many valuable coins there could be around the world, there is a lot of potential for exciting discoveries along the way. Before you go out and buy a metal detector, and head down to the beach hoping to score some ancient Roman, Bronze Age era coins, you might find that there are many easier ways to start your own coin collection, or cash in on one you didn’t even realize you had.

Tom Madden

Founder and Chairman

CAUTION: THE SPIN STARTS HERE WITH TOM MADDEN !

TransMedia Group is one of the country’s leading, multi-lingual public relations firms. From the TransMedia Building in downtown Boca Raton, the award-winning firm serves clients worldwide, from Israel to New York, Norway to South Africa, Miami to Mexico. Besides English, TransMedia’s publicists speak many languages, including Spanish, Portuguese, French, Italian and Hebrew and TransMedia has offices in Paris, Brazil, China, Great Britain and Russia.

Since 1981, TransMedia’s international PR and social media marketing campaigns have made products and services, companies and entrepreneurs widely known and respected as well as rich and famous. Those clients have included AT&T, American Red Cross, Anushka Spa, Boehringer Ingelheim, Cenegenics Medical Institute, City of New York, Daum Crystal, Gunster Yoakley, Illustrated Properties, GL Homes, Jordache, Krispy Kreme, Merrill Lynch, GOLD To Go, Rexall Sundown, Trammel Crow and Wrap Media.

TransMedia Group is truly an international firm that has conducted massive media campaigns in Brazil and Mexico. For SkyShop Logistics, Inc. (OTC Bulletin Board: SKPN), the largest private postal network in Latin America which delivers more than 55 million mail items per month there, TransMedia publicized the company’s expanding cross border online shopping and delivery services in Latin America in partnership with Brandsmart USA in Brazil and Bananex in Mexico.

Thomas Madden received a BS degree in journalism from Temple University in 1962. In 1964, he moved to Atlantic City, New Jersey, and began working as a reporter at The Press of Atlantic City. In 1966, Madden and his family relocated to Philadelphia where he became a reporter and feature writer at The Philadelphia Inquirer. After receiving an MA from the Annenberg School of Communications at The University of Pennsylvania in 1970 while working the night shift as a reporter, Madden taught journalism part-time at Rutgers University before moving his family to New Orleans in late 1970, where he became an assistant professor of journalism at Loyola University. In 1974, Madden left college teaching, moved his family back to the Northeast and took a position with the well-known public relations firm Dudley Anderson Yutzy (now Ogilvy & Mather Public Relations Group) in Manhattan, where he worked on the firm’s largest accounts, including Kellogg’s of Battle Creek, MI, writing speeches for the company’s then CEO, William LaMothe, which were printed in The New York Times and Vital Speeches of the Day.

Tom Madden has a rich and exciting history from the American Broadcasting Comany as Public Relations Director, to working with such well know personalities as Fred Silverman and Leonard Goldenson. He also worked at NBC in executive administrator before leaving to start TransMedia Group in Boca Raton, Florida in 1981.

Adrienne Mazzone

President of TransMedia Group,

AdrienneMazzone, President of TransMedia Group, oversees both its domestic and expanding international operations. Adrienne has many years of PR experience under her fashionable belt. Mazzone started her PR career in the music business with her first PR hit, Cindy Lauper sitting on Rick Derringer’s lap in the famous RockBill Magazine, while assisting in promoting all on-air personalities for NY’s #1 Rock Radio station 102.7, Adrienne’s experience quickly grew.

Prior to relocating to Boca Raton in ‘08, Adrienne deployed her extensive media contacts and background to become the publicist and agent for her own two children, Jake and Sirena Mazzone, booking them in various acting and modeling gigs which then landed them onto sets for various episodes in the worldwide viewed Sopranos, Law & Order and other productions.

Over the years, Mazzone has successfully achieved goals for many clients from arranging prominent galas for the Multiple Sclerosis Foundation’s, a national 501c3, that raised substantial funds, as will this year’s recent Palm Beach International Film Festival. Mazzone also coordinated celebrity filled Golf Tournaments, Concerts and fashion show luncheons at the Ritz Carlton and other prominent venues in South Florida and other parts of the US. Mazzone also placed talent as spokespeople, scouted locations for events or film projects, secured crews for production, product placement in film and event spotlights. Mazzone has been involved in various film academies, independent award winning films, TV segments, Infomercials, as well as live presentations, seminars and panels at Global summits. Arrival of “Oceans of Hope” at Bahia Mar Yacht Club to Boca’s Got Talent & Scavenger Hunt; Diamond in the City of Boca Raton earned widespread awareness to the area she has found to be home.

TransMedia says “Let’s Spin Them Baby!”

When Tom Madden Started the TransMedia Group, he obviously Knew exactly what he was doing. As TransMedia is more than just a word, it has a whole meaning to the Media World. The Art of telling the Story, or as Tom Madden says “Let’s Spin them Baby and give the public the Whole Story” has become the single biggest motivating slogan of the fast paced PR Company. As succeeding President of the TransMedia Group AdrienneMazzone, takes the helm, she is more than qualified , as she is Tom Maddens daughter, and has been around the Media Business all her life.

Story Telling

The art of storytelling (also known as trans-media narrative or multi platform storytelling, cross-media seriality) is the technique of telling the story across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchies or adaptations.

From a production standpoint, TransMedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, The TranMedia Group of Boca Raton will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. In his book, The Spin Man,Tom Madden shows TV and film producers, Companies and Individuals how to use the TransMedia Group to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms.For most Americans, the term “public relations” has little middle ground – it either evokes mystique and glamour, or is shrouded with suspicion and contempt. “Spin doctors” have come to be a part of our pop culture and public conscience, though many of us, and maybe even a few of them, can’t explain how they work their particular magic to get their clients their 15 minutes of fame. Is it through hard work, dumb luck or great timing? The answer, says Thomas Madden, in his highly entertaining autobiography Spin Man, is all of the above. Madden began his career as a journalist with the Philadelphia Inquirer, worked in PR at ABC and NBC, and then founded the award-winning firm TransMedia, one of the largest public relations and marketing firms in the Southeast, with his wife Angela. Over the years he has worked with clients as diverse as AT&T, the City of New York, former mayor Ed Koch and Drexel Burnham Lambert, and delt with celebrities like Yoko Ono, Muhammad Ali, Regis Philbin and Dick Clark. While he’s undoubtedly an expert on “spin” he tells his tale in a straightforward manner, with candor, charm and humor. His book reads like a how-to PR manual as he recounts handling a wide range of interesting challenges, and in doing so, de-mystifies the curious world of public relations pros. Madden’s conversational style suits the narrative well, and the constantly revolving door of stars and situations make it a true page-turner. A must for anyone considering a career in media, advertising or marketing.