audience

Stockholm Criminal Court warrants, rumors that the US Senate will dub Julian Assange a “transnational threat”, conspiracy theories, and all other charges aside, the international transparency vessel that is WikiLeaks started sending out mayday signals the day that Daniel Domscheit-Berg (alias Daniel Schmitt) stepped down as spokesperson for WikiLeaks. I believe that many of the organizations problems began when founder and spokesperson became one-and-the-same.

Suppose you want to run an awareness campaign for, say, methods that prevent the spread of sexually transmitted diseases (STD) in a sub-Saharan country. Suppose you want to reach the widest possible audience because most adults are concerned by this issue. Suppose you have a well thought-out campaign message. Which medium do you go for?