Companies partner to offer traffic iPhone app add-on

News Over Wireless and Beat The Traffic have announced a partnership to deliver premium traffic information content on the iPhone and iPod touch.

The market-specific, up-to-the-minute traffic information will be available to users through an “in app purchase” inside iPhone Apps created by NOW for local television stations across the country.

“We are excited to offer this exceptional traffic content to our end users in addition to the local content already in our apps.” said Sam Matheny, NOW general manager, in a press release issued by the two companies. “Beat the Traffic does a wonderful job and this premium information is well suited for our in app purchase capability. We are the only local news solution provider to offer this important In App Purchase functionality and our station partners are delighted about launching new ways to enrich the user experience and drive revenue.”

“NOW’s iPhone Apps are best-in-class apps featuring video, breaking news, weather and are used by millions of consumers already,” said Andre Gueziec, president and CEO of Beat the Traffic, in a statement. “They allow our premium, actionable traffic information content to reach a large audience of sophisticated users.”

The interface will allow users to browse live color-coded traffic flow and speed maps, incident listings and camera images in participating markets, as well as instant point to point trip times.

Beat The Traffic content for NOW’s iPhone Apps will be launched in the second quarter of 2010.