Vistar Media today announced it will power global sports entertainment leader Topgolf’s network of digital displays with full ad serving and digital signage management software. Integrating Vistar’s full ad stack improves the stability and performance of the Topgolf® network and ensures a seamless content and ad delivery experience for advertisers and fans.

Topgolf inventory will be available on Vistar’s platform for digital out-of-home media. Media buyers can place their buys programmatically through private marketplace deals or through Vistar’s ad exchange.

“Partnering with Vistar allows Topgolf to expose its unique, high-value inventory to a new pool of programmatic and DOOH demand, instantly monetizing its network and making it easier to optimize yield,” said David Weinfeld, who leads publisher sales at Vistar Media.

Topgolf is also utilizing Vistar’s ad serving solution, in combination with Vistar’s player software, Cortex, to serve advertising on Topgolf’s network of 5,000+ screens nationwide. This integration will provide support for multiple hardware platforms and operating systems - including ChromeOS and LG WebOS - as well as scalable support for delivering billions of ad placements per year.

“The unique Topgolf environment blends play, food, music and community, and it requires a highly flexible and scalable solution to deliver content in a dynamic manner,” said Vice President of Global Partnerships Rodney Ferrell. “Vistar’s solutions support our complex digital signage network and help generate engaging content for Topgolf fans across our venues.”

“Topgolf offers advertisers the ability to reach a highly valued and engaged audience, and we’re thrilled to connect this unique inventory with our exchange of programmatic buyers,” said Weinfeld. “By implementing a full-stack DOOH solution, Topgolf can now seamlessly deliver content and advertising across a highly dynamic and stable network.”

With more than 45 media networks representing 90,000+ venues, Vistar has the largest footprint of programmatically accessible out-of-home inventory in the United States. Using patented geospatial technology, Vistar gives marketers the ability to reach their ideal consumers as they move throughout their day across multiple screens, including Topgolf’s highly contextually relevant inventory.