Wolf Ollins seem to have a quite remarkable ability to sell design wank for hefty wodges of cash, and they have a long, not so proud history of slightly duff logos (Eye magazine wrote quite a good critique on this).

The main problem for me is that it's incredibly badly executed.. once you cut through all the marketing waffle it just looks.. crap. You can almost see what they were trying to do; they just haven't done it very well at all.

As my dad said over the weekend: "A load of drugged-up athletes running around in circles for two weeks. Who cares?"

As if London NEEDS the Olympics. I feel a rant coming on, so I'll stop.

Except to say: Doppelganger, if I was a designing a mascot for the London Olympics, it'd be a thickly-veined, six-foot tall bipedal penis called "London Peter", perpetually ejaculating unthinkably copious quantities of money into the ionosphere.

Teehee, I can't believe the logo, it's not the 80s anymore. What are they identifying it with? Athletes or with a school competition on poster art? I am baffled but will always remain slightly, as Australia's Gold and Green can't be great colour scheme either..It's all very cringeworthy!Ican't bring myself to watch the vid...

I think the design is way off...it was designed to attract the internet generation and web surfers...the wrong demographic...those people will still be on the web, just not viewing anything that has to do with the olympics. They will just be getting fatter as they are gaming and chatting about their own uselessness in chat rooms.