Press release

DSM and MIXFIT announce global partnership to take personalized nutrition to the next level

Parsippany NJ, US, 21 Mar 2018 19:30 CET

DSM and digital health company Mixfit, have today confirmed a strategic partnership to deliver personalized nutrition solutions, providing individuals with the nutrients they need for optimal health based on a comprehensive set of health and activity measurements. This unique collaboration brings together DSM’s unparalleled expertise in essential micronutrients and the technological edge of Mixfit to provide the ability to analyze health data in real-time, to effectively address nutritional gaps and support a healthy lifestyle.

Soon to be launched, Mixfit’s Intelligent Nutrition Assistant (Mina) is the Artificial Intelligence that analyzes a person’s genetic makeup, alongside their diet, lifestyle and health goals, to create and dispense delicious beverages containing a customized mix of DSM’s Quali® Blends with vitamins and minerals throughout the day. The combination of DSM’s safe, effective, and high-quality ingredients, customized solutions and Mixfit’s advanced technology means consumers can receive the nutrients they need at the time they need them, from the convenience of their own homes. Additionally, Mina provides users with proactive nutritional recommendations, supported by DSM’s position as a leader in scientific research on the role of micronutrients for specific health benefits.

Peter De-Meester, Vice President of Global Strategy of DSM Human Nutrition and Health states: “As consumers across the world become more engaged in their health and wellbeing, there is a growing need for a more personalized approach to nutrition. This partnership has been carefully crafted to connect the complementary and unique expertise of both DSM and Mixfit to support consumers in achieving their nutrition goals and to support our mission to help keep the world’s growing population healthy.”

Reza Zanjani, Mixfit President & CEO adds: “Personalization is the future of nutrition. By combining DSM’s scientific background and high-quality micronutrients with Mixfit’s unique digital knowledge and experience in personalized nutrition, we are ensuring that Mina improves the lives of health-conscious consumers worldwide. Our future plans include expansion into targeted, health-oriented boosters for specific health benefits.”