Tommy Hilfiger is shaking it up.
Hilfiger, which is owned by PVH Corp., has tapped 22-year-old actress Zendaya, who recently starred in “Spiderman: Homecoming,” and “The Greatest Showman,” to be the new global women’s ambassador. She will be featured in the brand’s global integrated campaign beginning in spring 2019.
Furthering the designer’s commitment to expand its women’s businesses, Zendaya will collaborate with Hilfiger to create a Tommy x Zendaya capsule collection. The capsule will launch as a see-now-buy-now collection in February, at a location to be determined. The collaboration is for one season, with options to continue.
Hilfiger previously collaborated with Gigi Hadid on four capsule collections that were shown in New York (“Tommy Pier”), Los Angeles (“Tommyland”), London (“RockCircus”) and Milan (“Drive”). Using the see-now-buy-now format, the collaborations were highly successful for the firm and generated huge spikes in traffic and billions of social media impressions.
The partnership with Zendaya reflects Hilfiger’s continued vision to collaborate with those who share the brand’s spirit and values of breaking conventions and celebrating diversity.
“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” said Hilfiger, founder and principal designer of the

Kate Upton will not be sidelined from modeling during her pregnancy … at least if Tommy Hilfiger has his way. Sources directly connected to the famed designer says he would love it if Kate would model his clothes while she’s carrying her first…

Tommy Hilfiger, which is owned by PVH Corp., is out to fuse fashion and Formula One.
In a multiyear strategic partnership with four-time Formula One World Champions Mercedes-AMG Petronas Motorsport, Hilfiger will become its official apparel partner.
Hilfiger will supply travel and team kits, as well as office and hospitality apparel for more than 1,500 individuals who comprise the Mercedes-AMG Petronas Motorsport team. Hilfiger’s logo will be emblazoned on the team’s 2018 race cars, which will be revealed on Feb. 22 at the Silverstone track in the United Kingdom, as well as inside the Mercedes-AMG Petronas Motorsport pit garage and other trackside assets.
“From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports,” said Hilfiger. “To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number-one team is an incredible way to fuse fashion and Formula One. I recognize the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”
For the past four Formula One seasons, Mercedes-AMG Petronas Motorsport has won the Constructors’ and Drivers’ World Championships, with the team’s

NEXT STOP, MILAN: After staging TommyNow fashion shows in New York, Los Angeles and London, Tommy Hilfiger will take his next show to Milan. The company, a division of PVH Corp., will close Milan Fashion Week with the spring 2018 TommyNow experiential runway event. The show will take place on Feb. 25 at 8 p.m. CET.
The show reflects Hilfiger’s ongoing commitment to bring TommyNow to new cities and audiences globally, following productions with “Tommy Pier” in New York for fall 2016, “Tommyland” in Los Angeles for spring 2017 and “RockCircus” for fall 2017 at London’s Roundhouse concert venue. The Milan venue hasn’t been selected yet.
Hilfiger continues to show in the see-now-buy-now format, which has been successful for the firm, generating huge spikes in traffic and billions of social media impressions.
“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” Hilfiger said. “It’s about the fusion of fashion, entertainment and pop culture and experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”
The spring

Actor Shawn Yue will appear as the first local brand ambassador for Tommy Hilfiger men’s wear in China, Hong Kong, Macau and Taiwan for fall 2017 and spring 2018.
The exclusive partnership reflects Hilfiger’s continued commitment to expand in Asia, its fastest-growing region. The campaign goes live Friday.
“We’ve seen exciting growth in both the overall business and brand awareness in China over the past few years. Our partnership with Shawn will solidify our position in the market and introduce our men’s wear business to a new consumer,” Tommy Hilfiger said Wednesday.
“He is at the center of pop culture in China, known for his incredible talent and is celebrated by young fashion followers across Asia for his cool, sophisticated style. He truly is a reflection of today’s Tommy Guy,” he added.
Asia is a key market for Hilfiger, which it entered in 2002 as one of the first premium designer brands. The company’s overall business in China, including e-commerce and stores, increased 14 percent in 2016. The brand has expanded its current store count to 357 from 100 stores in 2011. By year-end, Hilfiger expects to have 405 stores. Having launched e-commerce in China in 2012, Hilfiger became one of the first international

Just in case anyone's ever wondered what a pool-full of gorgeous supermodels would look like, Tommy Hilfiger's answered that question. The designer wrapped up his spring 2016 show with a little dip, letting models like…

What’s it like to be Gigi Hadid? We may never fully know. But the blonde bombshell gave us a model’s-eye view on what it was like to walk the runway at Tommy Hilfiger, at least. So what can you expect? Stay tuned for an adorable sister moment with fellow model Bella, getting lost en route, and a chic #IWokeUpLikeThis selfie, all leading up to her walk-on-water moment on the Mustique-themed catwalk.

TOMMY 360: Twitter is releasing a new video feature and Tommy Hilfiger will be the first to use it. Twitter Halo will let models, editors and bloggers capture 360-degree videos with a multicamera device backstage during and after the brand’s show on Monday. Each video will be posted to the brand’s feed and the creator will be tagged and encouraged to retweet and share on their social media channels. All posts will be hashtagged #tommyspring16.
“As the market for virtual reality and 360 content expands, this is a new step to integrate this sort of multimedia content directly into a social media feed,” said Avery Baker, chief marketing and brand officer at Tommy Hilfiger. Halo lets Twitters watch the videos the way they want, viewing, fast-forwarding and rewinding from their feed.
“We’ve seen great results around our shows increasing impressions as well as introducing the brand to new followers via these innovative technologies,” Baker added, citing a recent partnership with Periscope for the brand’s ads featuring Rafael Nadal, which launched last month, and with the Twitter mirror in February. The brand will also offer a limited-edition spring 2016 runway look on tommyhilfiger.com immediately after the show, a misty rose silk jacket that’s will

Tommy Hilfiger may be getting ready for his men’s wear show at The Glasshouses on Wednesday, but he’s already thinking women’s.
Hilfiger, which is owned by PVH Corp., will present the designer’s women’s collection at Pier 36 during New York Fashion Week on Sept. 14 at 11 a.m.
The designer has shown at the Park Avenue Armory and Pier 94 in recent seasons.
“We love locations that allow us to develop a set that truly brings the collection to life and creates an immersive guest experience,” said Hilfiger. “From music festival fairgrounds to an American football stadium – we always look to create an emotional setting for our guests that captures the mood of the collection and embodies the spirit of the Tommy Hilfiger brand.”
Further details on the show and the digital programs surrounding it will be revealed at a later date.
Alexander Wang and Marc by Marc Jacobs have previously shown at Pier 36, which is at 299 South Street.

BEIJING — In sporting parlance, Tommy Hilfiger is making an offensive play for the China market.
Tuesday night, the 64–year-old designer restaged his fall-winter football-themed runway show at a gasometer located in the city’s 751 D-Park, a design and fashion development hub. Models strutted on a large pitch as the audience of about 800, including Olivia Palermo and Chinese actors Zhang Ziyi and Deng Chao, looked on from bleacherlike seating.
To complete the Super Bowl atmosphere, a large Jumbotron was suspended from the converted gas tank’s ceiling.
The event also marked the opening of the first Tommy Hilfiger flagship on the Mainland, a store that will, in another first, offer the premium men’s and women’s lines Hilfiger Collection and Tommy Hilfiger Tailored to Chinese customers.
Hilfiger said the brand has a loyal following here.
“They like that it is casual; that it is aspirational: that it’s cool,” he said in a preshow interview at Beijing’s Waldorf Astoria hotel.
The fact that global fashion has become more homogenous in recent decades also helps, he said.
“When I first came to China 20 years ago, people were wearing Mao suits and rising bicycles. Now people here look very Western,” he said.

It was a battle of the dinners last night and in true French fashion, there were no victors, only variations on enviable guest lists. At Dee and Tommy Hilfiger’s soiree on the top floor of Castel, guests including Lauren Santo Domingo, Mario Testino, and Georgia May Jagger took in the fanciful handbags shown against a backdrop of scarlet red lacquer walls. The cause for the celebration? The opening of Dee Ocleppo’s pop-up shop at posh Parisian institution Galleries Lafayette. Cohost Guillaume Houzé mingled with fashion and retail powerhouses including John Demsey and Marigay McKee before the chic set convened for dinner and drinks in a Turkish bazaar–like setting, replete with evil-eye table decor.

He just signed Rafael Nadal, but mega-designer Tommy Hilfiger tells TMZ Sports there’s another major athlete in his sights … Tom Brady. Hilfiger was leaving Craig’s in West Hollywood Tuesday night when we asked if he’d ever consider signing a guy…