[ANGLÈS] The Information Technology and Communication (ICT) jointly with the liberalization of the electric power market are transforming the global energy distribution, with innovations such as smart grids, smart bills and electromobility. ICT?s allow us to control what we consume on a personal basis and allow utilities to integrate more effectively renewable energy sources and reduce the amount of energy lost. The latest advances try to improve existing processes through new ways of working and changes in human behavior that can help to create a more low-carbon sustainable economy. This Master Thesis has as a main objective to identify new potential and innovative channels of Demand Response (DR), a major component of the Smart Grid where the consumers become a key element, and finally, analyze their benefits and shortcomings. For that purpose, we analyze the smart grid, the demand response concept, within a liberalized energy market context, as well as the currently different existing programs, channels and services. Based on this analysis, we select an idea and we implement its enablers, and subsequently, we evaluate the economic benefits of the program and its feasibility on a large scale study.