Plan not for the people you reach, but the people that they reach

10/25/2011

UNICEF Good Shirts Reaction Capture [Storify]

Today BBH New York, UNICEF, Threadless and the artists Christine and Justin Gignac launched a new line of T-Shirts to raise money for the children in the Horn of Africa. If you want to know more about that story read my BBH Labs post.

Our team did the propagation planning for the campaign which was mostly social. While I'm very proud of the artwork and the creative we did for the campaign, I'm most thrilled about the reaction that we got from people talking about the core idea on Twitter. I grabbed a few of the tweets and I wanted to share them here using Storify: