ANDY BIRDS - MARKETING CAMPAIGN

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Transcript of ANDY BIRDS - MARKETING CAMPAIGN

ANDY BIRDS - MARKETING CAMPAIGNPre-Hype CampaignGrand Opening DayPost-Launch CampaignAnd so on...Kids Fashion ShowFace PaintingRibbon Cutting CeremonyPhotographyReputed and Renowned Host for Opening DayAli Gul PirDanish AliAnushayGiveawaysPhoto BoothDiscountsMedia AdvertisementsFamous Kid ModelsWe can get known and idolized Pakistani kids to promote the brand and attract children towards the shops. PlacementWe shall place the billboards and banners onto various locations across the city that would generate the best impact on Andy Bird's promotions:Shahrah-e-Faisal (Baloch, Nursery & FTC)Tariq RoadHydriBoat BasinKarsazNipaCreative banner tag lines created affiliating the brand with the child and the parents as well.The opening day shall see a wonderful fashion show for the kids wearing our clothes.Cards will be provided to kids that will carry the brand name.The shops shall hold face painters that would write 'Andy Birds / Andy Kid' onto the kid's facesThe shop shall be inaugurated properly via a ribbon cutting ceremony while gathering a large crowdPhotographers will be hired to cover the whole event from top to bottom, specially the kids fashion show.Danish YasirInteractive host that shall engage both the kids and the parentsKids shall be gifted giveaways such as lunchboxes and t-shirts that promote the brandA photo booth shall be set-up at the shops where kids will wear and take pictures of the clothes they buyA special 'Opening Week / Opening Month' discount promotion can be announced right after the launching ceremony that would keep the initial consumer traffic constant for the brand build-up.ANDY BIRDSANDY BIRDSWe can opt for media advertisements as well after the launch of the brand.Creative jingles and personality endorsement can boost the brand name.The grand opening day will be made joyous and fun filled for the kids in every way possible.Some effective options for the post-launch of Andy BirdsZuhab KhanArisha RaziMariyam KhalifAndy Bird's AnthemA special jingle song can be created and played in the background on the opening day.

It will be made very catchy and one that instantly clings to everyone's minds.