2015 Winners & Finalists

Thank you to all of our 2015 Content Marketing Awards submissions, and congratulations to our winners. We look forward to seeing your 2016 submissions (watch for more details early in 2016) and wanted to offer some pointers for next year’s awards program:

STRATEGY

Finalists
Preprosto by Lidl Slovenija d.o.o. k.d.
Made by Sweden featuring Zlatan for Volvo Cars Sweden by Matter AB
Forkful for ConAgra Foods by NewsCred
Odell Beckham Jr. Interactive Timeline for New York Giants by Zoomph

Best Content Marketing Program Strategy

WinnerExcedrin Creates a New Category with Content for GSK Consumer Health by Weber Shandwick

FinalistsKabbage’s FinTech Small Business Blog Grows 700% in 2015 Through Smart Content Strategy by Kabbage, Inc.
Best Content Marketing Program Strategy – Lenovo for Lenovo by King Content
Scandinavian Traveler for SAS Scandinavian Airlines by OTW Communication
Mindful for Sodexo by Rodale Grow

Best Marketing Automation in Content Marketing

WinnerThe Performance People for Trelleborg Marine Systems by Stein IAS

Finalists
Avanade’s Content Engagement Framework by Avanade
Get The Power To Make An Impact by Optum360
The Pardot Minute Clinic by Pardot, a Salesforce Company

Highest Conversion Response from Content Program

WinnerUniversum by King Content

Finalists
Lenovo by King Content
Hobbycraft Loom Band Campaign for Hobbycraft by Mode Digital Ltd.
REBRANDING CAMPAIGN for Centurylink Technology Solutions by Stein IAS
Safe Cities Index 2015 for NEC by The Economist Group

Highest Subscriber Growth

Winner Relevance.com by Relevance

Finalists861% Growth of Kapost Blog Subscribers by Kapost
Kraft What’s Cooking Pinterest by Kraft Canada
The Hartford, Small Biz Ahead for The Hartford by NewsCred

Winner
Leveraging Content to Connect & Break Through the Clutter by G/O Digital

FinalistsMARK Magazine by Content Connections
“25 Social Business Leaders” for IBM by The Economist
Future of Marketing for Marketo by The Economist
REBRANDING CAMPAIGN for CENTURYLINK TECHNOLOGY SOLUTIONS by Stein IAS

FinalistsPlanning for Success Client Event Series by BMO Harris Bank
Reaching Audiences That Make What Matters for Makino by gyro
simple@work for Xerox by Roberts Communications
Southworth’s Land the Job for Southworth Paper by WITH/Sims

Best Agency/Client Content Marketing Partnership

WinnerUniversum by King Content

FinalistsChief Optimist for Xerox by Roberts Communications
Speakeasy & American Home Shield – a marketing marriage for American Home Shield by Speakeasy
Fastest Path from First Click to Sale for Trelleborg Marine Systems by Stein IAS
Quiznos Case Study / Windowseat & Quiznos Partnership for Quiznos by Windowseat

FinalistsAllstate Insurance Facebook by Allstate Insurance
Engaging Makino Users on Facebook for Makino by gyro
HouseLogic Best Use of Facebook for Content Marketing by National Association of Realtors
Juzo’s “Keep Moving” Movement for Juzo USA by Upward Brand Interactions

Best Use of Pinterest for Content Marketing

No Winner

FinalistA little huddle room inspiration by Lifesize

Best Use of Instagram/Vine for Content Marketing

WinnerGeneral Electric by Group SJR

FinalistThe Bigger Picture/ bigpicperth for Department of Premier and Cabinet by Hatchd Digital

Best Use of LinkedIn/SlideShare for Content Marketing

WinnerThe Naked CEO by CPA Australia

FinalistsSocial Pros All-Stars SlideShare by Convince & Convert
Best use of LinkedIn – Lenovo for Lenovo by King Content
How We Use SlideShare to Win at Holiday Content by Uberflip

FinalistsHubSpot Corporate Blog by HubSpot
Indium Corporation: B2B Power Blogger by Indium Corporation
Pardot Blog by Pardot
ThoughtWorks Insights: Changing the world through technology and storytelling by ThoughtWorks

FinalistsThe Single Barrel Standard for Jack Daniel’s by Arnold Worldwide
Convince & Convert Blog by Convince & Convert
Society of Grownups by LaunchSquad
Field Service Digital for ServiceMax by Original9 Media

Best Topic-Specific Blog

WinnerLine//Shape//Space by Autodesk

FinalistsImpactADHD
Security Intelligence for IBM by IBM, Skyword, and Racepoint Group

FinalistsBreakthrough for Southern Careers Institute by emota
Reaching Out Luncheon Video by Hopelink
CYBERPIONEERTV: NEVER ALONE by Ministry of Defence, Singapore
Bring Your Passion To The Classroom – Teach for America by Teach for America

FinalistsNew Rules for End of Life Care by Barbara Karnes Books
Destiation for Lytx by emota
First Data Gomez Video for First Data by gyro
TD Start Saving Videos for TD by Mirum

Best Short Form Video or Video Series

WinnerThe Grand Slams for Denny’s by Erwin Penland

FinalistsHustle and Grow for HipHopMyWay.com, a Consumed Media property by Consumed Media
Jay Today by Convince & Convert
IBM “SPM for Dummies” Video Series for IBM by Leopard
The Krylon Spraydown: Stories of Real Performance for Krylon by Marcus Thomas LLC

Best Content Marketing Video Series

WinnerToasty.TV Original Parodies by Windowseat

FinalistsThe Principal by Bullfrog Spas
CIO Perspectives: Fast IT and The Slow Waiter by Cisco Systems, Inc.
Loyal to Local for Unleashed by Petco by emota
Embarque Imediato Tam Nas Nuvens by New Content

FinalistsSky May 2014 for Delta Airlines by MSP Communications
Conrad Magazine for Hilton by Rodale Grow
Fairmont Magazine by Spafax
Away Magazine for Greater Toronto Airport Authority by Strategic Content Labs, a division of St. Joseph Communications, Media Group

Best Nonprofit Publication

WinnerLand & People by The Trust for Public Land

Finalistszur sache bw for The Protestant Military Bishop of Germany by Gemeinschaftswerk der Evangelischen Publizistik gGmbH
be.magazine for be.group by Imagination
All Animals, September/October 2014 by The Humane Society of the United States
Sunrise Cookbook for Marsh Supermarkets/Channel 13 WTHR by ViMax Media, LLC

FinalistsNP News (Students’ Edition) by MediaCorp Pte Ltd
The AlumNUS by MediaCorp Pte Ltd
Canadian University Report by The Globe and Mail
“Alabama Alumni Magazine” Summer 2014 Issue by The University of Alabama National Alumni Association

Winner“The New American Dream” from Southwest: The Magazine for Southwest Airlines by Pace

FinalistsInvestor Magazine for T. Rowe Price by Imprint
Wells Fargo Conversations – “David McGrain: Adrenaline Philanthropy” Article for Wells Fargo Private Bank by Pace
To Market, to Market to Buy a Sick Dog; Feature Article by The Humane Society of the United States
Race Ready for Christina George by Totem/TC Media

Best Interview or Profile – Print or Digital

WinnerMuriel’s Wedding for DSBA by 256 Media

FinalistsInterview with Dr. Paul Brock for Australia by CPA Australia
Danny Meyer, December 2014 for Delta Airlines by MSP Communications
Harmonized: For Bill Harmon, finding success on the golf course meant first finding it in life for SCGA by Southern California Golf Association
“Loyalty is a two-way thing” for Singapore Public Service Division by Tuber Productions

Best Regularly Featured Column or Section – Print or Digital

WinnerTAM Nas Nuvens for TAM by New Content

FinalistsCareerPath by Association of Corporate Counsel
Ask the Headhunter, CMO.com by Adobe
R&I Digital Articles by Helios
A Message from the CEO by Hopelink

Best Series of Articles – Print or Digital

WinnerLocal Business Stories for American Express OPEN by American Express

FinalistsMeet Bold for Norton by Allison+Partners
LinkedIn Publishing Series by Influence & Co.
Pioneer April & May 2014: Women’s Basic Military Training by Ministry of Defence, Singapore
Walmart World – September 2014, November 2014, December 2014 for Walmart by Pace

FinalistsIn The Black by Bauer Media
Korn Ferry Briefings on Talent & Leadership by Korn Ferry
Walmart World – June 2014, Bet on U.S. for Walmart by Pace
Air Canada’s enRoute Magazine – November 2014 “The Food Issue” for Air Canada by Spafax Canada

FinalistsThe Authoritative Guidebook by All Roads Inc.
The Naked CEO Book by CPA Australia
Game the Plan for Xactly Corporation by Greenleaf Book Group
Rhythm for Rhythm Systems by Greenleaf Book Group

WinnerenRoute Magazine – October 2104 Issue for Air Canada by Spafax Canada

Finalistsbe.magazine Vol. 4, Issue 3 for be.group by Imagination
Pioneer May 2014: Right on Target by Ministry of Defence, Singapore
Best Cover: Four Seasons Magazine for Four Seasons Hotels and Resorts by Pace

FinalistWalmart World: Our Guide to the Holidays: 12 Treats of Christmas for Walmart by Pace

Best Feature Design – Print or Digital

Winner“The Best Bartenders in America” from Southwest: The Magazine for Southwest Airlines by Pace

FinalistsV de Volaris for V de Volaris by HCP Aboard Publishing
Universum for Universum by King Content
Man vs. Steak for Visit Amarillo by Madden Media
The Bucket List, December 2014 for Delta Airlines by MSP Communications

FinalistsAirborne for Tam by New Content
TAM Nas Nuvens #80: 48 hours of art in New York City for TAM by New Content
Amsterdam by Spafax Chile
Incredible Cape Town for Christina George by Totem/TC Media