On scale of 1-5 how often do you ride? (1 being not very often, 5 being very often)4

1. How important is cost?
2
2. How important is power?
3
3. How important is suspension?
4
4. How important is aesthetics?
2
5. How important is comfort?
4
6. How important is customization/accessories?
4
7. How important is storage?
3
8. How important is weight?
3
9. How important is ease of maintenance?
5

How would you change current dual sport bikes?
I would keep my current one for now as I am happy with it, know how to do most of the jobs on it and have it set up well for what I use it for. I am currently looking at a small capacity dirt/long distance trials bike for the more focussed dirt riding. I've ridden lots of other dual sport bikes, but nothing does everything quite so well as my F8: Other bikes excel in one area, but nothing is as good all around.
EDIT: I misunderstood the question; my above answer was to "What would lead me to change my current dual sport bike". My answer to the original question is as follows:
Simpler maintenance; a real focus on being able to do everything at the side of the road and using common, standardised parts and fasteners wherever possible.
More ground clearance; this IMO is the main weakness of most DS bikes compared to their dirt-oriented rivals, not the much-maligned heavier weight.

What features sold you to the bike?
How quickly I felt at home on it. Even on my test ride on one, I was filtering as aggressively as I was on my previous bike that I had done 50K miles on. Never before, or since, have I felt so at ease with a bike so quickly.

In three words, please describe your primary emotions when you ride your bike?
"Freedom and Joy"

__________________I like my bike because I can overtake 4x4s down farm tracks with a week's worth of shopping on the back.

On a scale of 1-5, how important is: (1 being least important and 5 being most important)

1. How important is cost? 5
2. How important is power? 2
3. How important is suspension? 2
4. How important is aesthetics? 1
5. How important is comfort? 4
6. How important is customization/accessories? 4
7. How important is storage? 3
8. How important is weight? 3
9. How important is ease of maintenance? 4

Qualitative Questions:

How would you change current dual sport bikes? Less weight, less useless cosmetic plastic that costs a fortune and is easily broken

On scale of 1-5 how often do you ride? (1 being not very often, 5 being very often) 3

On a scale of 1-5, how important is: (1 being least important and 5 being most important)

1. How important is cost? 3
2. How important is power? 3
3. How important is suspension? 4
4. How important is aesthetics? 2
5. How important is comfort? 4
6. How important is customization/accessories? 4
7. How important is storage? 4
8. How important is weight? 5
9. How important is ease of maintenance? 5

10. Reliability? 5

Qualitative Questions:

How would you change current dual sport bikes? Either higher performance and lighter 250cc models, or have more options in the 300-400cc class that weight about the same as the current 250cc offerings.

What features sold you to the bike? Availablity, local dealership, ease of maintenance, wealth of online information on maintenance and upgrades.