The IoT Revolution for Marketers

Thursday, July 20, 2017 - 2:00pm to 3:00pm EDT

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The IoT Revolution for Marketers

At the dawn of the Internet of Things, we find ourselves connecting with the physical objects that surround us in our everyday lives. Marketing leaders must view IoT in new ways, as it brings what marketers love about the digital world - tracking, measurement, accountability, increased customer touch points - into the physical world.

This webinar provides an introduction for marketers, brands, retailers, and agencies to help build a framework for thinking about IoT and the opportunities that exist. Attendees will leave with an understanding of why IoT matters to consumers (and therefore their organization) through numerous case studies and additional uses cases.

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About

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.