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the new ys logo!

it’s about freakin’ time! seriously. our logo is almost old enough that it’s cool again. i half expect it to show up in old TV syndication re-runs.

we’ve needed a fresh look for a long time. we had some agreement and some disagreement about this over the years. and we had other fish to fry at points. and we just didn’t even think about it at other points.

but, about 6 months ago, i said to david welch (our marketing dude), “dave, we went through all that reinvention of who we are a few years ago, and then we got bought by zondervan, and they have a new logo, and we’re continuing to reinvent ourselves, and this sentence is getting really long and running on forever.” (or something like that.) i told him i thought the time was right to develop a new logo. david and a small team of logo bandits jumped right on it.

and here we are, a handful of months later, with a sweet new logo that i totally dig:

oh, and if you didn’t notice, we also took this opportunity to re-paint our entire website. dang, it’s such an improvement!

here’s the new sign in front of our building, surrounded by some of our staff (not everyone, but whoever was around at the moment). that’s steve, the shipping and facilities guy doing rabbit ears behind the heads of unsuspecting co-workers, mature dude that he is.

To show how much attention I pay to logos (at least consciously), I actually had to go to your link to remember the last YD logo. On the other hand, the second YS logo rang a bell. My last youth ministry had a few books with that one on it. I like Tony’s idea – that would be hilarious.

I’m Mark Oestreicher

I'm a partner in The Youth Cartel, providing services and resources for individual youth workers and organizations. I’ve been married to Jeannie for 30 years, and have two great kids: Riley (22) and Max (18).
Here's The Youth Cartel's website.
twitter: @markosbeard
instagram: @whyismarko