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Consistently, one of the more popular stocks people enter into their stock options watchlist at Stock Options Channel is Corp (NYSE: MCD). So this week we highlight one interesting put contract, and one interesting call contract, from the March 2014 expiration for MCD.

The put contract our YieldBoost algorithm identified as particularly interesting, is at the $87.50 strike, which has a bid at the time of this writing of 88 cents. Collecting that bid as the premium represents a 1% return against the $87.50 commitment, or a 2.7% annualized rate of return (at Stock Options Channel we call this the YieldBoost).

Selling a put does not give an investor access to MCD's upside potential the way owning shares would, because the put seller only ends up owning shares in the scenario where the contract is exercised. So unless McDonald's Corp sees its shares decline 9.7% and the contract is exercised (resulting in a cost basis of $86.62 per share before broker commissions, subtracting the 88 cents from $87.50), the only upside to the put seller is from collecting that premium for the 2.7% annualized rate of return.

Turning to the other side of the option chain, we highlight one call contract of particular interest for the March 2014 expiration, for shareholders of McDonald's Corp (NYSE: MCD) looking to boost their income beyond the stock's 3.4% annualized dividend yield. Selling the covered call at the $100 strike and collecting the premium based on the $1.43 bid, annualizes to an additional 3.9% rate of return against the current stock price (this is what we at Stock Options Channel refer to as the YieldBoost), for a total of 7.2% annualized rate in the scenario where the stock is not called away. Any upside above $100 would be lost if the stock rises there and is called away, but MCD shares would have to advance 3.2% from current levels for that to happen, meaning that in the scenario where the stock is called, the shareholder has earned a 4.7% return from this trading level, in addition to any dividends collected before the stock was called.

The chart below shows the trailing twelve month trading history for McDonald's Corp, highlighting in green where the $87.50 strike is located relative to that history, and highlighting the $100 strike in red:

The chart above, and the stock's historical volatility, can be a helpful guide in combination with fundamental analysis to judge whether selling the March 2014 put or call options highlighted in this article deliver a rate of return that represents good reward for the risks. We calculate the trailing twelve month volatility for McDonald's Corp (considering the last 251 trading day closing values as well as today's price of $96.88) to be 12%.

In mid-afternoon trading on Monday, the put volume among S&P 500 components was 662,369 contracts, with call volume at 1.33M, for a put:call ratio of 0.50 so far for the day. Compared to the long-term median put:call ratio of .65, that represents very high call volume relative to puts; in other words, buyers are preferring calls in options trading so far today.