EPC's Strategic Imperative: Part 2

Descripton:
In 1999, Procter & Gamble was a founding member of the Auto-ID Center, which developed the concept of storing Electronic Product Codes on low-cost RFID tags. Since then, it has been among a handful of leading companies to aggressively explore how the technology could be used, in collaboration with retail partners, to achieve previously unattainable supply chain efficiencies. Learn how EPC is viewed at the highest levels of one of world 's greatest companies, where P&G is focusing its EPC efforts, what the company expects to achieve with EPC in the short- and long-term and how this may shape the retail environment of the future.
Speaker:
Bob McDonald, COO, Procter & Gamble