John Pereless- Some Commonly Committed E-commerce Mistakes

Friday, 9 January 2015

First
impression is important and if you own an E-commerce website it becomes more
vital. According to John Pereless, if
your business website is not user friendly and has a poor design, it can decrease
its chances of attracting potential customers. Improper customization or even a
single error in the website design can drive away your customers. Therefore John Pereless lists out some mistakes
that are commonly committed by people looking forward to get an E-commerce
website designed.

Bad
Navigation

According to John Pereless, an e-commerce website that is not easy to navigate would
drive your visitors away. It is important that a new user can easily navigate
your website without any difficulty. If the visitor is not able to find what he
is looking for he will definitely move on to another website that can possibly
belongs to your competitor suggests John
Pereless.

No Call to
Action Line

Having a clear call to action line is
important for an e-commerce business as it would give the visitors a chance to get
in touch with the company professionals said John Pereless. A clear call to action line must be present on the
website and it should prompt the visitors to fill out a form, make a purchase or
subscribe to your newsletter suggests John
Pereless.

Not an
Attractive Website

John
Pereless
said that “If you are having an e-commerce website, it is important to have a
well designed and attractive website”. Users would like to stay on for long if
they find something interesting on your website. John Pereless advocates that people often choose to design a cheap
website for their businesses and this is regarded as one of the biggest mistake.

Lack of
Description

According to John Pereless, when people are shopping online, they often look for
product description before purchasing it. As there is no interaction between
the salesman and customer, product description helps the customer to reach a
decision whether to purchase the services or not. So if you are having an
e-commerce website, do not forget to write complete description of the product,
said John Pereless.

Lack of
Payment Options

A large number of e-commerce websites
commit this mistake. In certain cases, customers have a single payment option
and this may sometimes drive the customer away from the site. Think about your
targeted customers and avoid committing this mistake recommends John Pereless.

It is also important that the website
have a readable font so that your prospective customers can easily find out
what they are looking for, suggests John
Pereless.

John Pereless@authorstream

John Pereless @ Fotolog

Press Release by John Pereless

About Me

John Pereless is President / CEO of Pereless Software, a global software development firm delivering business solutions and custom applications to customers including National Geographic Channel, Fox, PepsiCo, and Nokia Siemens Networks. He is responsible for the strategic and overall business development of Pereless.