ConvertKit changed the way I communicate with my readers.

When I signed up for my ConvertKit account, I had no idea what I was doing, or why I should do it. Writing email sequences and reaching out to my subscribers was an unknown and – frankly – terrifying. ConvertKit made that transition easy for me.

I really, seriously knew nothing about email marketing before I signed up for ConvertKit.

In all my years of blogging (seriously, about 10 of them), I had never promoted a newsletter or an email sequence – so when I signed up for ConvertKit, I went in BLIND. I signed up for a ConvertKit account in December 2016. Here’s what the next few months looked like:

ConvertKit is built on Forms, Sequences, Broadcasts, Subscribers, and Automations. Each piece of the puzzle fits together masterfully: your reader signs up with a form, is subscribed to a sequence, receives a broadcast, and is automatically tagged with an automation – depending on their behavior.

The beautiful thing about ConvertKit automation is that it works. Once you have your account set up, you can let ConvertKit do what it does best: connect you with your readers.

Creating a form (the backbone to your sequence) is dead easy.

Here’s the process in three steps:

First up, you decide whether you want to create a landing page or a form. A landing page includes a URL that you can direct your visitors to, while a form is imbedded in your existing site page.

From there, you can customize your form in the Content and Settings tabs. ConvertKit lets you customize EVERYTHING about your form: the success message your subscriber sees upon opting in, the email they receive (also, my personal favorite feature: ConvertKit automatically provides download links to your subscriber when you have an opt-in), and the overall style of your form.

If you have a little CSS under your belt, you can create some real beauts from the standard ConvertKit form.

Once your form is ready to go, all you have to do is embed it. If you’re a WordPress user, there are tons of amazing ConvertKit friendly plugins, too. My favorite is Bloom by Elegant Themes.

Head's up: I use affiliate links in this post! I have not been asked to promote this tool by its creator, but I do receive a percentage off of my monthly fee OR receive a small commission for each person who signs up through my link.