If the new logo looks familiar, that's because it is. Ever since
Apple
launched the first iPod in
2001, the blank, spare look—and particularly san serif
typefaces similar to Helvetica—have become all the rage in
corporate America. (In fact, one design site has collected at
least
40 corporate logos that all rely on Helvetica.)

Here's Avis' new logo. Below, we've selected a few other major
marketers whose logos could all have come from the same design
shop: