Demandbase Invests in B2B Marketers with Cloud Release

The difference between B2B and B2C marketing is simple: all web traffic amounts to potential customers in B2C, and B2B relies on targeted audiences even down to a particular department within a company.

CMO Dashboard View

In B2B, you have sales teams and salespeople, and they sell to companies,” Golec said. “In B2C, they sell to consumers and all web traffic is a potential customer. B2B requires a much more finite crowd. You’re selling to multiple people within a company. You’re trying to build influence across a company. The sales cycle is longer and the dollar value of transactions is much higher. And your website is a core part of your selling tool.”

CMOs through the new dashboard can view campaign performance for each account across the entire marketing funnel and tie those campaigns to revenue.

The dashboard includes:

Illustration at specific levels of awareness, engagement and conversion for each targeted audience and executed campaign

Engagement, Sales Connection

Demandase is offering a free trial. Pricing is scaled based on volume of web traffic and number of companies targeted.

“We can show you how we’ll you’re doing with the Fortune 1000, how well you’re doing engaging them and selling to them,” Golec said. “We can see what’s wrong and help you fix it and improve and transform your B2B marketing.”

Most B2B companies do not realize, Golec said, that only 10 to 12 percent of their website’s traffic actually have a legitimate chance to buy.

"We need to optimize that site for those 10 to 12 percent,” Golec said.

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