What to Do If You Despise “Sales”

What to Do If You Despise “Sales”

Many coaches tell me they despise sales. I’ve heard it many, many times in my teaching career – even from excellent coaches with years of experience:

“I’m terrible at sales…”

“I could NEVER become good at sales…”

“It always feels so forced and awkward…”

“I feel so slimy afterwards…”

As a business owner and someone who’s had the privilege of mentoring tens of thousands of people in how to build successful life coaching businesses that create lasting, positive transformation for others…

I can tell you that sales is always going to be a part of building a successful coaching business.

There’s no way around that. You absolutely NEED to learn how to sell your services to clients effectively, if you want to build a thriving coaching business that sustains and fulfills you.

The good news is, even if you despise sales and think you’re terrible at it, I can help you!

To start, here are 3 tips that will help you overcome your “allergy” to sales, start improving your sales performance right away, and get you on the fast-track to building a thriving, heart-centered coaching business that your dream clients are beating down the doors to be a part of!

Here’s how Apple actually communicates:“Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”

Can you feel the difference?

The bottom line is this: People want to connect with people who share similar values. We all want to feel like we’re part of a tribe, and if a product or service helps us feel that feeling, we’ll be much more likely to buy it!

Here’s how YOU can integrate this lesson into your own coaching business…

First, get clear on your “why.”

Why does your company exist? Why do you get out of bed in the morning? What mission are you on, and what core values do you live by? What impact do you want to have on the world?

Then, once you’re clear on your “why,” bring it to your sales discussions with potential new clients!

Doing so will shift everything in your “sales” calls. Not only will you find it easier and easier to enroll new people, but you’ll also find yourself working with more and more of your ideal clients – people who care about what you care about, and want to have a similar positive impact on the world.

3. Overcome sales-phobia with “Fear Setting”

In another popular TED Talk, author, blogger and podcast-host Tim Ferriss shares an important tool that can help you overcome the fear of making difficult choices.

He calls this tool “Fear Setting.”

What is “fear setting?” Well, you can think of it as the opposite of goal setting.

Instead of setting a goal, and then trying to avoid all your fears about doing the things required to achieve that goal (which is what most people do), you instead look at the fear head on, and ask yourself three questions:

What are the worst things could happen?

How do I prevent each from happening?

If the worst happens, how can I fix it?

The great thing about this tool is that you almost always realize your fears are unfounded.

By taking the “What’s the worst that could happen?” perspective, you eliminate knee-jerk anxiety and reactions. Most importantly, you’ll often realize that the worst-case scenarios you’re so afraid of are things that are unlikely to ever happen.

As the great Mark Twain once said:

“I’ve had a lot of worries in my life, most of which never happened.”

Try it for yourself!

You may find all your worst fears just melting away…

How to master (and actually enjoy!) sales in the next few months and beyond

Sales is one of the most common bottlenecks to success I come across in my work.

About Mary Morrissey

Mary Morrissey is widely considered the world’s foremost expert on “dream-building,” having invested the last 40 years into studying the art and science of transforming dreams into results. Mary has also written two best-selling books, addressed the United Nations three times, co-convened three week-long meetings with His Holiness The Dalai Lama, and met with President Nelson Mandela in South Africa. Through her books, live events and programs, Mary has helped empower millions of people worldwide to achieve new heights of meaning, purpose, aliveness and authentic success.

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