In this program you will learn how to build a strong brand identity, a superior brand experience, and lasting brand loyalty. You will be able to differentiate your brand from the competition, sustain its differentiation and competitive advantage, and maximize its impact and profitability. The program is fast paced, dynamic, and practical, combining interactive lectures and discussions with case studies, planning exercises, and other group work.

At the Center, the program’s co-directors, Professors Bernd Schmitt and Michel Tuan Pham, have developed some of the key ideas in brand marketing and management today and built them into the Executive Brand Leadership ModelTM, a powerful set of practical tools that will be used in the program for managing and leveraging brand assets in today’s global and digital environments.

Custom Executive Programs

The Center can also offer custom executive seminars for companies in all industries to train executives in the critical tools of brand management, including:

Customer Experience Management

Strategic Innovation

Brand Positioning

Brand Architecture and Portfolios

Digital Brand Strategy

The seminars are led by the Center's faculty director, Professor Bernd Schmitt, who has spent the last 20 years teaching both MBA students and corporate executives on these issues while also working directly with corporate clients on their marketing and brand strategies. Prof. Schmitt is the author of the ground-breaking books Experiential Marketing and Customer Experience Management, as well as Big Think Strategy, Happy Customers Everywhere, and his latest The Changing Face of the Asian Consumer. Additional teaching expertise is provided by David Rogers, Executive Director, BRITE, whose latest book is The Network is Your Customer: 5 Strategies to Thrive in a Digital Age.

Please contact us at contact@globalbrands.org or 1-212-854-0658 to discuss your interests and needs for a custom seminar so that we can work together to design a program that will help you effectively reach your business goals.

Free Online Seminar

The Center on Global Brand Leadership has collaborated with the Financial Times to develop a short, online seminar based on Bernd Schmitt's three-day executive program on Customer Experience Management.

The Financial Times is offering the online class free to all, available without registration. Click below to experience all five sessions of the class: