What will you do with those results? If there was ever a question
to be asked, this would be it. If there is a likelihood that the
results you generate will not be acted upon, then why would you
conduct the survey to begin with? During my time in the market
research space, I have seen many studies,...read more

It is an alchemist’s blend of art and science when it comes to
qualitative marketing research. The analysis of open-ended
questions found on most surveys is indeed a qualitative endeavor.
At its core this is an iterative process, even with the use of text
analytics tools such as OdinText. Where do...read more

All successful survey programs have one thing in common—they need
multi-tiered support to truly flourish. If you take a minute to
think about the survey lifecycle, you can see why recruiting
support on several different levels is important. Launching surveys
takes time and money, especially during...read more

How do you define loyalty? This is a concept marketers have
pondered on for as long as there has been competition in the
marketplace. As a topic loyalty has been thoroughly researched by
academics and practitioners alike. A few things that we know about
loyal customers: They tend to be satisfied...read more

Surveys are powerful research tools for collecting feedback. When
crafted correctly, they illuminate valuable firsthand insights that
would not have otherwise been discovered. Whether your organization
uses surveys to measure customer satisfaction, gauge employee
engagement or conduct training and...read more

What was missing from this week's Content Marketing World?
Data and Feedback Collection! I don't mean that they didn't collect
feedback from attendees. They had a survey for every session in
their mobile app. They incentived attendees to complete the surveys
by gamifying them. Attendees were...read more

According to a recent study by AON Hewitt & Mercer, 50% of
employees characterize themselves as passively engaged or actively
disengaged. Additionally, one disengaged employee can drain $10,000
from your company’s bottom line annually. These statistics are
alarming! And because of this, HR...read more

Last week, we hosted a webinar with Senior Research Analyst from
Aberdeen Group, Aly Pinder, and Global Client Experience Senior
Program Manager from Cornerstone OnDemand, Jen Maldonado. We had
TONS of great questions. We've gone through the all questions and
answered them here. If you missed the...read more

Brands are living entities. They rise and fall according to
consumer interest in them, which is driven in part by marketing’s
efforts to extend the life of the brand. This is where market
research comes into play. Whether you are a brand manager for a
multi-million dollar consumer brand or the owner...read more

In a previous post we examined the fundamentals of Likert scale
development. In case you missed it, Likert survey questions are
designed to measure attitudes using a five or seven-point scale
agreement scale (e.g. strongly disagree to strongly agree). These
scales and their derivatives continue to...read more