Earlier this month, I asked our Insiders about their biggest roadblocks when it comes to running their Facebook Ads. The answers are in! It turns out that determining which audiences to use, and building those audiences, causes the most headaches.

Which audiences should you be using? How many different ones are out there? To give you a little insight, here are the top audiences performing for my ad clients right now:

Fans Lookalike + Interest

Website Traffic/Website Traffic Lookalike

Video Views/Video Views Lookalike

**Pro Tip: You can create audiences based on specific Videos which means even MORE detailed targeting.

Three tips to making the most of your audiences:

Test, test, test – Start with 2-3 audiences and test to see which ones work for you. Introduce different audiences as you go and keep on testing.

Don’t be afraid to move audiences around to other ad objectives – Use a Video View audience for Traffic ads, Previous Event Engagement with Reach ads, etc.

Think outside the box! – When it comes to choosing Interests, consider everything that makes up your Perfect Customer Group. For instance, advertising furniture? Think about using Interests such as Newlyweds, Recently Moved or Have Small Children in addition to just choosing Furniture or Interior Design. Also, be sure to take advantage of Facebook’s suggestions.

At Crystal Media, we directly manage ads for retailers. So I thought it important to share stories from two retailers who recently saw successful results using Facebook Ads; by my assessment, one of the most powerful marketing tools for independent stores today. I hope they excite you to take action. Enjoy!

Mary Todd’s Hallmark: Video View ads

After achieving great success with Mary Todd’s Hallmark’s 12 Days of Christmas campaign, we continued to promote their video using Most Recent Video Views.

Cost dropped from $0.02 per View to $0.004 per View (!!)

14,492 Views in the first 3 weeks of March vs. 4,019 in February (⬆️ 260%)

20,606 Engagements in the first 3 weeks of March vs. 15,650 in February (⬆️ 26%)

Korna Pet: Traffic ads

Korna Pet’s goal was to drive more traffic to their website, so we ran Traffic ads on FB and IG.

804 Landing Page Views in February

$0.19 per Landing Page View vs. $0.45 average

Traffic to their website driven by Facebook and Instagram increased 109% in February from 456 visits to 954 visits.

Aren’t those awesome results?!

If you’re ready for us to take the wheel on your ads (and possibly be our next success story), click here to learn moreand schedule a Discovery Call with Pauline to see if our Ads Management is right for you and your store.

Thanks for being here! This is your replay page where you can view our latest webinar, “3 Steps to Help You Get Set Up for Social Media Success” — we covered how to make simple yet incredibly effective efforts at staying on top of your social media game for your business. This page is also where you can learn more about how to join our social media training program (just for retailers), Social Edge.

Make sure to watch the replay below — and remember, we only have this page available for 48 hours. It will be available until Thursday, May 12th at 5pm, PST. As always, our Social Edge members have endless access to webinar replays.

As I’ve stated in many of my webinars and courses, social media is as great as you make it. And only if you carve out time. Don’t have time for your social media? Hire someone! Commit to yourself and to your store. – Here’s a quote I’m inspired by:

“Success is an attitude, a mindset, a decision, a commitment, a promise. A belief that it can be done, should be done and WILL be done.” -George Akomas Jr.

Welcome, I’m excited you’re here. This page will give you not only the replay of the holiday webinar, ‘Tis the Season to be Successful but will be a resource for additional materials that we have available at Crystal Media. I’m happy you’re committed to your social media success and grateful to be a part of your online marketing journey.

Holiday Bundle

As I mentioned in the webinar, our Holiday Marketing Bundle is a fantastic holiday resource for social media marketing. You can access our done-for-you holiday materials and resources by either joining Social Edge, or by purchasing the Bundle on its own.

Many of you in today’s webinar were Social Edge members – I was thrilled to have you there! Such great input and many of you are becoming much more proficient in your social media efforts, it is so great to see.

For those of you who haven’t yet joined the Social Edge family, I would love to take this opportunity to invite you. Hundreds of retailers use Social Edge everyday to market their business online.

Who Joins Social Edge?

Retailers who are Social Edge members are ones who are looking to bring in more foot traffic and make more sales with social media. We know how often social media changes, let us keep you up to date, informed and staying in front of your customers! With our easy to follow video courses and helpful resources, Social Edge can quickly become your go-to for achieving social media success.

How Does One Sign Up?

Sign up by clicking here! And remember, we are offering a $100 discount just for being awesome and coming to the webinar. Use the coupon code: HolidayWebinar at checkout and get your $897/year membership started!

Feeling like $897 is too much right now? We totally get it. The holidays are not only a busy time, but a time where your money is going to inventory. Check out our monthly $97/month payment option so that you can get started today!

Welcome, I’m excited you’re here. This page will give you not only the replay of the holiday webinar, ‘Tis the Season to be Successful, but will also be the place to access more information on the Holiday Marketing Bundle. I’m happy you’re committed to your social media success and grateful to be a part of your online marketing journey.

You Spoke, We Listened.

As I mentioned in the webinar, we’ve launched a game changing product we believe you’re going to love. In fact, retailers have already told us this is exactly what they’re looking for.

Many retailers I’ve worked with have asked for me to do their social media marketing for them – this is quite possibly the most cost efficient solution to this request, which is the Holiday Marketing Bundle. It’s packed with social media posts, content and graphics, ALL DONE FOR YOU! ….Just waiting to be used to market your store online. This is so exciting!

Are you a Social Edge member? If so, you get the bundle included in your membership (woot woot)!

During the webinar we had some really fantastic questions. One that stuck out is how to hire a social media position at your store. We have some really thorough, helpful questions that will guide you through the process of hiring help with your social media efforts. Click here to get my full insights on this important task: Questions to Ask Interviewees For a Social Media Position