Why Use Video?Since its invention, film has been used as an effective way to reach and influence the masses as a form of advertising; the most common of these being television commercialsThere is one main reason of why video is important to use.• Because it sells. That’s it. There is no other reason. Facts about the importance and benefits of video1. According to a study by the (University of Pennsylvania) Wharton school of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster. After seeing a video, most prospects will have a greater understanding of the subject or product. 89 percent of consumers will review a video the same day it is received, and about 94 percent of those people will share it with a friend or relative. Industry reports suggest the response rates for video promotions are six times greater than those for printed direct mail pieces.2. Video can help present a consistent message every time for every viewer. Put forward a consistent orientation, training, sales, or marketing message to enable wider audiences and on demand viewing.

3. Video is affordable. It’s no longer just for large corporations. A carefully scripted 2-3 minute video can be more effective and convey as much information as a stack of printed materials.4. Video can help you reach markets that live training or sales people can’t reach. Video helps you deliver your message to smaller market segments that may never be able to afford your live training services or markets to far away to reach.5. Filmmaking and its offspring, video, has become the most powerful communications tool of the last 100 years. Video on the Internet is growing quickly, and viewing content online has actually surpassed traditional TV viewing.6. Video can show your product or service in action, something brochures can’t do.7. Even though your video may be produced for one or two primary uses, you’re likely to find many other uses for this same video. Your video can be used in trade shows, one-on-one sales calls, shown to groups, or streamed over the Internet from your website. It can be used to attract investors and for other uses. Have the video designed so it can be easily updated to include new products, services and people without redoing the entire video.8. Video can help a relatively small company look like a much larger national or international firm.9. Video can be a perfect way to explain a complex process or technical product where the inner workings are hidden from view. Using computer generated graphics or an animation can clearly explain how a product or process works.10. Video is a cost-effective way to sell or train people on products that require a demonstration in order to be sold or serviced, especially for products that are expensive to move or demonstrate.