Social media is changing our elections

Never has social media played a larger role in the political arena than it did during the 2016 Presidential Election. Social’s mainstream presence on major policy and political platforms during the campaigns sparked my personal interest how its use can alter campaign strategies and ultimately the outcomes of elections.

As more campaigns enter social media platforms, it becomes more crucial for campaigns to take to the internet to not only connect with potential voters, but also to increase the legitimacy of their campaigns.

Social media platforms like Twitter, for example, add a new dimension to the communication between campaigns, their supporters and their potential supporters. Online platforms can allow candidates to communicate directly with the public, expressing opinions on issues without the need for a press conference or news story.

The potential of social media and its influence was certainly felt during the 2016 Election cycle. “Armchair activists” were able to build support for their candidates by galvanizing voters and bringing on new supporters—all without leaving the comfort of their own homes.

Future campaigns must continue to understand and target these activists. Though traditional approaches like knocking on doors will continue to affect elections, the power of the internet and social media will play a growing role in who gets the most votes.