Exquisite floral dress created by Joseph Massie for Touchwood & unveiled by Rosie Fortescue of Made in Chelsea

What a treat I have for you today! Writing Flowerona, it’s been such a joy to follow the career of the very talented floral designer Joseph Massie. And I was delighted to hear from Joe recently when he told me all about his latest project…to create a dress made entirely from fresh flowers for Touchwood, a Midlands leisure and retail centre. He kindly sent me some photos of his design to share with you today.

Unveiled by Rosie Fortescue of TV programme Made in Chelsea, the dress was on show last week at Touchwood, to coincide with Chelsea Week. Joe said: “It’s always a great pleasure and privilege to collaborate with brands on installations ~ especially during Chelsea week, when there is such a wonderful abundance of gorgeous floral materials to work with and the whole country is talking about flowers. With this piece, we’re focusing on a luxurious riot of both colour and texture ~ combining brightly contrasting hues against a palette of nudes, creams and pale blues.”

Meet Rona

A very warm welcome! My name is Rona Wheeldon and I’ve made it my mission to inspire and support the floristry industry. I’m passionate about this incredible sector and everyone involved, rooting for florists, flower growers and flower wholesalers.

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