Apple could soon sell video subscriptions through its TV app

Apple will soon let you subscribe to popular streaming services from within its dedicated TV application, according to a new report.

The firm has entered discussions with a number of leading streaming services, reports Bloomberg, with a view to striking a deal to have them offer a sign-up option within its standalone TV application for Apple TV, iPad and iPhone.

With the move, Apple plans to begin selling subscriptions to certain video services – like HBO Go and Netflix – from its TV client, rather than asking users to subscribe to them through applications individually downloaded from the App Store.

As it stands, TV for Apple TV and iOS acts as a hub for on-demand content, aggregating films and shows from a host of services; saving users the hassle of having to bounce between applications to find what they’re looking for.

Once a show has been selected, Apple sends customers outside of TV to view it. Bloombergnotes, however, that the firm could eventually bake the streaming element into its own application, instead of sending users to third parties.

We shouldn’t have to wait too much longer to find out whether the change is coming to fruition, as Apple tends to make all of its software announcements at its Worldwide Developers Conference (WWDC), scheduled to commence on June 4.

Do you think Apple’s ultimate goal is to make TV into an all-in-one streaming solution? Let us know on Twitter @TrustedReviews.