CRM Campaign Executive (Sports)

Due to continued success and accelerated growth, ActiveWin Media are now looking to recruit a hardworking and enthusiastic CRM Campaign Executive to join their expanding operation in Manchester.

Working with the Onboarding, Retention and Comms departments you will be part of a team delivering a sophisticated multi-channel, optimised CRM strategy which supports the growth of Betfred Digital. An understanding of the external market and competitor activity will also play a part in the continuous improvement of Customer promotional offers and journeys.

The successful candidate will work within the active stage of the customer’s lifecycle and will be tasked with executing and analysing promotional campaigns which retain the customer base whilst also increasing their value to the business.

Responsibilities:

Liaise with the CRM Manager and Team Leader to execute the promotional roadmaps to deliver the strategy outlined by the CRM Director and Manager.

Segment the active customer base to offer the right promotions to the right customers and achieve maximum uptake and results for the business.

Support the team leader to identify customer segments within product verticals and serve relevant promotions to maximise LTV.