7 Comments

An interesting collection there. I’ve seen a more recent collection of 60’s and 70’s airline advertisements so it’s great to see some earlier examples. Back when of flying was a luxury and the service was a little better too!

The advertisers really knew how to attract the attention of the well-paid (male–we must assume) audience back then. With all apologies to Vance Packard’s classic The Hidden Persuaders (a book about advertising) the message and means of delivering that message was forthright–sex appeal sells!!!