Tag Archive: List Acquisition

Last month, I discussed ten ways to lower spam complaint rates for your email campaigns. Today, I’m going to outline specific steps you can take to reactivate or suppress inactive subscribers. At first blush, you might think housekeeping like this…Read more

List purchasing historically has a bad name in the industry. This is because many marketers will blast emails, regardless of how relevant it is to their entire list. If you’re a B2B marketer who sells office supplies, you want to find the…Read more

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