London - It may be hard for some to believe, but it has been ten years
since artist-turned-designer Victoria Beckham launched her own fashion
labels. In honor of her brand's ten year anniversary, Beckham is set to
host a special fashion show during London Fashion Week in September.

To mark her label's decade in the fashion industry Beckham is set to change
the way she presents her collections. Rather than hosting a show during New
York Fashion Week, the label is set to showcase its collection via
"intimate presentations" at the James Burden Mansion in Manhattan,
according to WWD. The move is reminiscence of the first private
appointments Beckham hosted in New York back in the day for her newly
founded label.

Victoria Beckham to shake up show schedule to mark 10th anniversary of
label

In honor of her British roots, Victoria Beckham aims to host her
10th-anniversary show in London during Fashion Week in September, which
runs from September 14 to 18. However, the show is not the only occasion in
which Victoria Beckham will mark its decade in the fashion industry. The
fashion label will also celebrate its anniversary through a number of
initiatives throughout the year, including launching special limited
edition items.

FashionUnited has commented Victoria Beckham for additional information on
the initiatives and events set to take place this year for the brand's
anniversary.

Victoria Beckham's 10 year anniversary comes after an eventful year. The
designer fashion brand received 30 million pounds investment from Neo Investment Partners last November, and aims
to use to cash injection to strengthen its digital and physical retail
presence while extending its core categories.

The fashion brands, which was valued at 100 million pounds, is earmarked
for serious growth over the next few years, as it aims to move its head
office to a new location in West London this spring. The company has been
working on new collaborations in new categories, such as Victoria Beckham's
successful collaboration with Estee Lauder and its limited edition
collection with US retailer Target. Victoria Beckham also announced a major
global licensing deal with Reebok late last year, which will "further
enhance the future profitability of the business."

The company's steady and successful growth can be linked back to its
business strategy. Since its launch in 2008, Victoria Beckham Limited has
remained entirely independent. It is part of Beckham Brand Holdings, which
is equally owned by Victoria Beckham, David Beckham, and Simon Fuller’s XIX
Entertainment. Over the years the brand has steadily expanded, launching
e-commerce in 2013, and opening its first brick and mortar store on Dover
Street in 2014.

At the moment Victoria Beckham operates two flagship stores in London, as
well as one in Hong Kong, which opened in 2016. The fashion brand is sold
through 400 stockers worldwide in more than 50 countries.