I just meant that the words following the curve of the wheel doesn't pop enough for me as a logo. I'm not sure why I said Red Lobster.

What is the inspiration? Bicycles? Road or Dirt? I was thinking of a tire track design though it. To me it looks better, but still a generic sprocket. Like if I had a brewery and named it "screw" or "inclined plane" brewery. We get what it is, but seems like we are missing what it stands for.

Maybe more rounded on the outside for a any chain driven sprocket.

__________________
Mac: But our shenanigans are cheeky and fun
Thorny: And his shenanigans are cruel and tragic

I just meant that the words following the curve of the wheel doesn't pop enough for me as a logo. I'm not sure why I said Red Lobster.

What is the inspiration? Bicycles? Road or Dirt? I was thinking of a tire track design though it. To me it looks better, but still a generic sprocket. Like if I had a brewery and named it "screw" or "inclined plane" brewery. We get what it is, but seems like we are missing what it stands for.

Maybe more rounded on the outside for a any chain driven sprocket.

I see. Ok, here goes. Sprocket's just where I landed.

Always been fascinated by clockworks. No idea why. The steam-driven clockwork look of steampunk, especially. Not so much the Victorian alternate universe direction that some take it, but that's another story.

There's a Clockworks in both England and Colorado. So, that's a no go.
There's a Steamworks in both Colorado and British Columbia. Also, no go.

Couldn't find any other combo that worked and wasn't taken. So, I went somewhat generic. Looks that was a bad choice.

The problem with clockworks and steampunk designs is that they're innately intricate, and that's much of their beauty... something that doesn't work well with etching (bottle fronts) or screenprinting (caps), it seems.

Might have to take a step back on this one and go back to the drawing board.

Not so sure, just giving some constructive (I hope) criticism. What about light sensitive paper? I think you've got a good idea going, and since we have the idea of where you were going, maybe the HBT community can give you some more tweaks until you are happy with it.

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Mac: But our shenanigans are cheeky and fun
Thorny: And his shenanigans are cruel and tragic

Welp, I tossed the idea. Racked my brain all last night and couldn't figure out anything that worked. The name just didn't seem right, the logo was too difficult to make work, etc.

Back to the drawing board. I needed a theme and a name that suited me. So I did what I usually do when trying to name thing: go to a random page on Wikipedia, click links that look interesting and after about 10 pages, you'll find yourself pretty well entrenched in a theme of some sort. Sure as ****, it happened.

Scribbed down notes, then came home and slept. Woke up, tossed the new drawing program I'd been using out of the window, and loaded up Illustrator. Much more functional, logical, easy for me to adapt to. Here's the result.

A 'cryptid' is a creature or plant that science has not proven exists, but some people believe to. For example, Bigfoot. This stuff has always fascinated me. It also leaves plenty of room for themed beers.