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Here’s Where You Can Reach Out and Make Sales to a Gen Z Audience

It still feels like everyone goes on and on about “millennials this, millennials that.”

But the truth is, the generation we refer to as “millennials” — which consists of people born between the late ’70s and the early 2000s, give or take a few years — isn’t really particularly young anymore.

Someone born in 1986 is over 30 by now.

This much-discussed generation of people have moved on from being young, rebellious teens and college students, to being 20- and 30-somethings out there in the working world.

Today, a new generation is coming of age: “Generation Z.”

And they’re not identical with their millennial predecessors.

They’re coming of age in a very different time than today’s 30-somethings did. They have different ideas, values, and attitudes.

They also don’t use the same social media as other generations.

For marketers, Facebook Ads have long been a linchpin of digital marketing strategy.

They’re super effective, incredibly reliable, and laser targeted to exactly the right group of people.

But here’s the thing about Gen Z: they’re not really into Facebook.

Think about it: these young adults’ parents and grandparents use Facebook.

When you were a teenager, would you have wanted your mom following you on social media?

Heck no!

Here’s where you can reach this burgeoning generation of young adults online.