The promo-code entry field is a critical element that can shift your customers’ emotions at the very end of the sales funnel. It can even ruin your sale at the last second. We will explain 2 tactics for avoiding negative reactions.

More and more frequently companies turn to us in despair because they are unhappy with the outcome of the relaunch of their website. We show how to avoid such failed attempts and how to base a redesign on solid user insights.

To be successful in the long run, you need to understand the factors that are impacting your optimization work and how you can influence them. We have put together a list of recommendations on how to boost each of the three CRO factors that are key for your business’ long-term growth.