Month: March 2019

Meet Megan Jacobi, a junior from Nazareth, PA (Northampton County) who lives off campus. Megan feels most at home with her teammates on the volleyball court in Esby Gym. She is an outside hitter for the Rowan Women’s Volleyball Team, and a co-captain.

“The 4333 shows are always really fun! There’s a lot of people there and everyone’s always having a great time. Transfer Post is a fairly new band and they’re performing in shows all around Rowan. I love listening to them,” Liz Cicali, sophomore music education major from Galloway, NJ (Atlantic County)

Band photos taken at two recent shows at 4333 Collective & Artheads Anonymous, by Julia Conner and William Shaw.

“Sophomore year, I took an introductory course to Africana Studies as an elective and fell in love with it. It opened my eyes to so many things — politics, race, issues in society. I decided, ‘I have to add this minor!’” she says. Her involvement from there snowballed as she acquired leadership positions in the […]

Are you a South Jersey foodie? Then you absolutely have to check out the Farmer’s Market in Williamstown less than ten minutes away from campus! From endless amounts of fresh baked pastries and pies to the savory bbq section, crepe station, smoothie cart and hand-dipped, stuffed gourmet donut stand, I guarantee the true foodie in you will come out.

You can truly find anything you’re craving at the Farmer’s Market. I’d suggest gathering up your friends, making sure there’s space on your phone for photos, and heading over for a grand ol’ experience. There’s even a large pretzel stand where the employees make the pretzels, cheese logs, pretzel bites, etc. right in front of you.

And when you finally get full, you can browse around the market, looking through the stores and at the puppies at the puppy shop. This store always draws in a crowd with its cute dog faces. Check out the photos below for just a small glimpse into what the Farmer’s Market has. Visit it when the weather gets warmer for outdoor bbqs, event & more!

A semester-long commitment to a project showcasing public relations, advertising and marketing skills proved to be worth the hard work, as five College of Communication & Creative Arts students swept the first place prize at the Collegiate ECHO Marketing Challenge on March 4. The challenge, sponsored by a nonprofit called Marketing EDGE, provided students from colleges across the country with requirements with which to build their presentation around: create a multichannel campaign that appeals to the target demographic of busy moms in affluent suburbs in the US, and use multiple tactics to acquire new consumers. Tactics required included digital, non-digital, word of mouth, and guerilla marketing tactics.

The students — Kailey Bertelson (advertising), Brittany Eng (public relations, advertising), Megan Jean (studio art), Timothy Stanford (advertising), and Hannah Vendetta (public relations, advertising) — spent many long nights and weekends in the Public Relations & Advertising High Street building on campus, developing their campaign for BOXED, an e-commerce store and app that provides customers the convenience of purchasing household items in bulk online, and shipping to their door for an affordable price. The group’s winning campaign ran with the slogan “Two Day Shipping, More Two Day Weekends,” and included the optional addition of a video advertisement, featuring Hannah as a busy mom trying to balance maintaining a household and spending quality time with her kids. The judges loved the creativity and detail of the campaign, awarding the group, nicknamed “The Incredible Bulk,” first place and a cash prize of $2,000 to split!

“We worked great as a team because each of us brought something unique to the group. I think that helped us stand out to the judges,” Megan reflects. The students share that their professors in their public relations and advertising classes prepared them by giving them the foundation to tackle projects with a strategic mindset and provided advice and expertise throughout the semester.

“My Intro to PR and Advertising Research class prepared me the most for this challenge. A massive portion of the proposal was gathering the information that we needed, both secondary and primary,” Tim says. Brittany agrees that learning the techniques for research ahead of time in class definitely helped advance their campaign. “Our skills in media, design, research and writing are a result of our professors’ dedication towards bringing out the best qualities in their students,” she says. When the results were gathered and interpreted, Megan took the next step of designing their display: “I took everything that I learned from my graphic design professors to help put together the design. Once we had gathered all of our information it came down to getting it laid out to make it visually pleasing to the viewer,” she says.

And while knowledge and experience from classes definitely helped fuel the winning project, working together also helped each member of the group strengthen skills that they had not practiced before. Brittany admits that she came into the competition with little experience in research, but was confident that the competition would enhance her abilities in a real-world scenario — and it did! “Now I have experience creating and analyzing the results of a national scale survey,” she says, which is a major accomplishment for a college student.

Not only does their participation in a semester-long research project look great for future employers, but members of The Incredible Bulk can proudly say that their efforts came to fruition through their victory.

Toast bread. While bread is toasting, line a plate with a paper towel, place bacon on plate and cover with another paper towel. (I microwaved my turkey bacon for 70 seconds and it came out pretty crispy).

Spread avocado on toast, top with lettuce, tomato slices and bacon. Enjoy!