Pepsi (Yes, Pepsi Cola) Dives Into The World Of Streetwear Collaborations … And It Actually Doesn’t Suck

Now for the moment you’ve all been waiting for: Everyone’s second favorite cola company, Pepsi, has thrown its hat into the streetwear world with a new capsule collection! … What? You weren’t waiting for that? Okay, well then this will just come as a pleasant surprise because it’s actually pretty cool. Called “Live for Now”, the new range finds Pepsi working with Del Toro, Original Penguin, SHUT NYC,B&O PLAY, and more. See what it looks like in the gallery above, and look for it soon in retailers like colette, Liberty, and Bloomingdales.