MediaReach OMD has recently signed a collaborative agreement with Facebook to launch a bespoke e-learning initiative in Europe, Middle East and Africa (EMEA), as part of the regional development programme. The initiative is part of OMD’s strategy across these regions, focusing on moving the company from reliance on purely ‘transactional media’ to delivering ‘marketing performance’ for its clients.

Titled “OMD Facebook Challenge,” the programme was a custom learning path within Facebook Blueprint programme spread over 2 months, offering three levels of product immersion (Basic, Intermediate and Advanced). The programme was designed to further accelerate OMD’s delivery of innovative solutions via the Facebook and Instagram platforms and drive further beta tests both locally and regionally.