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Naked Innovation

Uncovering a Shared Approach for Creating Value

byZachary Paradis and David McGaw

Softcover

Flexible, high-gloss laminated cover

US $12.33

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About the Book

This book is about innovation—how to create value for people through new or improved services and products. Innovation doesn’t require unusual genius or creativity, but lately all the buzz surrounding innovation has made it look awfully complicated. Naked Innovation helps unveil some of the mysteries of the process—stripping it down to reveal structures that multidisciplinary teams can share. Once you see the underlying theory and the methods which flow from it, you’ll become even more effective at doing it yourself.