/ ABOUT /

ABOUT

At Affiperf, we are proud to have launched the world’s first Meta DSP, which offers our clients global reach and local resourced solutions.

Our agency focuses on connecting brands and consumers effectively by leveraging the power of programmatic buying.
We have a consumer-centric approach when it comes to media experience. That is why we help our clients advertise at the right time and place, delivering their message in optimal conditions for the best possible price.

TECHNOLOGY

MFG Labs developed the first of its kind Meta-DSP which is the technology we use today. This state-of-the-art platform aims to bring Programmatic to the next level to ensure quality, performance and interoperability across our services.

From the moment you launch your campaign, the Meta-DSP will manage everything deploying your marketing operation directly across several DSPs via APIs. Your campaigns can then be monitored in one place across all DSPs simultaneously.
In order to select potential partners, an allocation engine will use the campaign data to examine multiple DSPs, in order to develop a specific solution. We then provide you with a customized recommendation that combines the most suited DSPs for your campaign that are the most likely to produce the best outcomes.
This solution is improved through 3 layers of brand protection: content filtration and blacklisting, pre-bid best-in-class technology, and previsions for real-time live context analysis.
Meta-DSP is made of 4 key Components:
Campaign Assistant: We help the traders create campaigns and manage the large number of parameters implied during the campaign setup.
Control Tower: We find errors and non-applied best practices.
Analytics: Our technology provides graphical reports to cover a wide range of needs (campaign optimization, client insights, activity monitoring…)
Algorithms: Our proprietary software helps the trader to identify what to buy (who/where) and associated parameters (budget, bid…)

Our People

With 35 offices worldwide operating campaigns across 46 countries, we have global and local teams with varying backgrounds including Mathematics, Engineering, Physics, Human Sciences and Statistics drawn from the most renowned universities in the world with alumni from Cambridge, Oxford, London School of Economics, Columbia University and the Sorbonne with degrees ranging from Bachelors to Masters and even a few PhDs! Our Client Servicing Teams, Business Analysts, Data Scientists, Engineers, and Media Traders will provide you their support in 25 different languages with experts on the ground for all major markets.

James Gyngell

Global Managing Director

Ben Downing

Global Head of Product Development

Tom Mills

Global Head of Client Operations

Wilfried Carrie

Head of International Clients

Andrès Mociulsky

Head of Affiperf Argentina

Kevin Fernandes

Head of Affiperf Australia

Mediha Fajkovic

Head of Affiperf Austria

Morgan Libert

Head of Affiperf Belgium

Marcos Mendez

Head of Affiperf Brazil

RJ Arjune

Head of Affiperf Canada

Almendra Baez

Head of Affiperf Chile

Fairy Su

Head of Affiperf China

Monica Daza

Head of Affiperf Colombia & Venezuela

Emmanual Dinarte

Head of Affiperf Costa Rica

David Sedlisky

Head of Affiperf Czech Republic

Anders Mikkelsen

Head of Affiperf Denmark

Aurélie Iruzun

Head of Affiperf France

Ellinore Silakhal

Head of Affiperf Germany

Istvan Kiss

Head of Affiperf Hungary

Sumit Singh

Head of Affiperf India

Toshio Naka

Head of Affiperf Japan

Thanita Chaiprasertkyl

Digital Manager Thailand

Marine Garmrouguian

Head of Affiperf Mexico

Andrew Goodez

Head of Affiperf Miami

Paul Appelhof

Head of Affiperf Netherlands

Diego Arancibia

Head of Affiperf Peru

Jefferson Jiz De Ortega

Head of Affirperf Philippines

Aleksandra Bujnowska

Head of Affiperf Poland

Miguel Serrao

Head of Affiperf Portugal

Florent Davach de Theze

Head of Affiperf Singapore

Aritz Reyes Lozano

Head of Affiperf Spain

Sandy Chang

Head of Affiperf Taiwan

Charlie Glyn

Head of Affiperf United Kingdom

Andrew Goode

Head of Affiperf United States

Nguyen Quoc Tien

Head of Affiperf Vietnam

JOIN US

We’re a data-driven and human-led agency focused on results. Our teams are passionate about data and its power to redefine business. We are always looking for like-minded talent to recruit.
Browse our job listings here.

If you don’t see any jobs that fit your description, send us a letter and your CV anyway; we’re always interested in meeting individuals who share our passion.