It’s surprising it took a for-profit school this long to get in on the action. For all of these institutions of higher learning, switching from one conference to another is all about profit maximization. This is more a truism than a criticism: Major athletic departments do everything they can to wring every dollar from their football and basketball programs. For the University of Maryland, moving to the Big Ten means an instant bump of $12 million in annual television revenues with the promise of more to come when the conference renegotiates its TV deal in 2017. But if this is a blatant cash grab, then Maryland isn’t grabbing as much as it could. That’s because joining up with the same group of schools for all sports doesn’t make sense.