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Writing articles and using them to promote your website is one of the most effective strategies in internet marketing today. Here are the reasons why. 1) You’ll attract visitors immediately Publishing your articles on websites and directories can instantly attract thousands of visitors to your website. These people click through links in your author signature – the space provided after your article to promote your business. It is not uncommon for articles to exceed one thousand views in one directory alone. When submitted to multiple directories, the result is even more remarkable. 2) You’ll exponentially increase your reach Submitting your articles to directories and ezine resource sites increases the chances that your article will be reprinted by hundreds of website and ezine owners. Each of these publishers could have audiences of thousands of readers, exposing you to many more people than you would have reached alone. 3) You’ll position yourself as an expert in your field Writing articles establishes you and your company as knowledgeable about your industry. By educating prospects, you’ll earn their trust as a professional that knows what you’re doing. People buy from people they trust. 4) You’ll improve your search engine position Search engines such as Google place great importance on the number and quality of links pointing to the websites they list. By creating quality, educational content and syndicating it across hundreds of websites, you’ll notice an improvement in your search engine ranking within weeks of publishing your first articles. 5) You’ll earn long-term traffic When you run an ad campaign, you only receive visitors during the time your ads are running. By writing and promoting articles, you place permanent links on dozens of websites that will refer visitors to you for years in the future. Article writing is a long-term investment in the success of your company.