Industry Roundtable: Disruptive Innovation

Disruptive Innovation

Disruptive innovation, a term coined by Harvard Business School Professor Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. The theory of disruptive innovation has proved to be a powerful way of thinking about innovation-driven growth. However, many people use the term to describe any situation in which an industry is shaken up and previously successful incumbents stumble; that is much too broad a usage.

Understand the true definition of disruptive innovation and how it differs from sustaining innovation.

Explore various types of disruptive products and services; what makes these products and services disruptive?

Discuss how to apply the concepts presented in a Harvard Business Review article titled The Innovator’s DNA.

Discuss how disruptive innovation will impact the future of the construction industry.

Registration ends Monday, March 12 for priority member seating. Limited seating available on a first come basis. Complimentary to members and non-members. Non-members requesting to attend will be added to a waiting list until registration end date. Notification of available non-member spaces is sent at least two business days in advance.