Small Medium Sized Businesses

Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand.

Pinterest announced that it was testing do-it-yourself promoted pins on a small group of businesses, and looking to collect feedback from many U.S.-based businesses in that test. Improved analytics for business accounts are also being rolled out slowly.

Want to stay on top of the latest search trends?

EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data shows social ad revenues grew 42.9 percent in 2013, up from 30 percent in 2012.

Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer?

Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how retailers and brands can develop a strategy to benefit from this technology.

Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most.