Pathmark Invests $150 Mil. in Makeover

Pathmark Stores Inc. says it plans to invest $150 million in a new advertising and branding campaign, an expanded ethnic marketing program and a 35-store redevelopment program. The supermarket chain, which posted a net loss of $20.5 million for the fiscal year ending Feb. 3, narrowly escaped bankruptcy earlier this year following a decision by the FTC not to allow Dutch-based supermarket retailer Royal Ahold to purchase the company.

Pathmark operates 143 supermarkets primarily in the New York, New Jersey and Philadelphia metropolitan areas.

Pathmark Stores Inc. says it plans to invest $150 million in a new advertising and branding campaign, an expanded ethnic marketing program and a 35-store redevelopment program. The supermarket chain, which posted a net loss of $20.5 million for the fiscal year ending Feb. 3, narrowly escaped bankruptcy earlier this year following a decision by the FTC not to allow Dutch-based supermarket retailer Royal Ahold to purchase the company.

Pathmark operates 143 supermarkets primarily in the New York, New Jersey and Philadelphia metropolitan areas.