Adam Greenberg

CEO at IUNU. Enjoys mitigating risks while helping companies grow. With early stage companies, cash is king, focus is queen. Finance background from Amazon and securities trading. University of Washington Foster School of Business.

The best advice is not truly advice at all. Instead, true experiences/stories give great perspective and let those eager to learn pull their own takeaways. Those who partake in entrepreneurship are there to aid others from making the same mistakes.

What's most frustrating and rewarding about entrepreneurship/innovation?

Accomplishments feel good, but you learn the most from your failures. It's a catch 22 between learning valuable, tough lessons and getting it right the first time. Failure can be a blessing in disguise. Successes keep your energy up.

What's the No. 1 mistake entrepreneurs make?

They think they know everything, we don't; no one does. Know what you know, and know better what you don't.

What are the top three lessons you've learned as an entrepreneur?

1) Focus on your core goals.
2) Don't let the naysayers get you down. If everyone could see it the way you do, then it would have been done already.
3) Obsess over your customer

Full bio

Adam was born in San Francisco, CA where he grew up learning from his father who is both and entrepreneur and botanist. His mother is responsible for his big smile, compassion and loyalty towards others, and his drive to create a business that touches the world. The Foster School of Business at the University of Washington brought him to Seattle, where he enjoyed many successes starting a water purification company and competing in start up/consulting competitions. During Adam’s schooling he took a break to accept a finance job at Amazon, but his itch for entrepreneurship eventually took hold. Adam jumped in headfirst, completely committing himself to discovering technologies to improve our food supply. Since Adam and his team started IUNU, the company has rapidly expanded. Currently living in Seattle, Adam enjoys tennis, photography, and maintains his loyalty to bay-area sports teams. Though, his loyalty is continually tested.

Adam
said "iUNU is proud to announce that our Dual Plasma fixture now qualifies for energy efficiency rebates up to 70% of the cost in select areas.
Be environmentally friendly and get paid while doing it." via IUNU's profile