If you could remove your lips from the cable company teet for a minute, you’d find hundreds of thousands — and likely millions — of customers happy to pay a premium for access to HBO Go without the cable requirement right now. That number is only going to grow. And fast.

Content is king, and you have the best content. If you do go cable-optional, a few of the cable companies may try to boycott you. But the ensuing customer relations shitstorm will only prove your value and will hasten the arrival of the post-cable world. You can lead this revolution.