A Lesson For Artists At The Grammys: Make Your Tour Tickets Available Before Performing

The Grammys are the biggest night in music, not only because of the awards, but also because the live performances make for great office gossip the next day.

This year’s performances did not disappoint, with Lady Gaga performing a tribute to David Bowie, Kendrick Lamar bringing down the house, and John Legend, Demi Lovato, Meghan Trainor, Luke Bryan and Tyrese paying homage to Lionel Richie.

Performing at the Grammys is a huge honor, and it’s also the perfect opportunity for an artist to get his or her music out in front of millions—25 million to be exact. While those at home may have been looking forward to Taylor Swift, Adele and Justin Bieber’s performances, artists like Alabama Shakes, Andra Day and Tori Kelly may have benefited the most from performing in front of a national audience.

Using web traffic to SeatGeek as a proxy for fan interest, it’s apparent that the artists who gain the most from the Grammys are those who were the least well known before the show.

The biggest jump in web traffic belonged to the Hollywood Vampires, a band that features actor Johnny Depp on guitar. Relatively unknown to most, the Hollywood Vampires page saw 10 times more web traffic yesterday than it did the previous Monday. Unfortunately, the band didn’t position themselves to profit from that increased interest: there are no announced tour dates coming up in the U.S.

Interest also spiked for the Alabama Shakes, who won awards for both Best Alternative Music Album and Best Rock Performance. With a U.S. tour coming up this spring, the band will almost certainly have some newfound fans at each stop.

The individual artists that benefited the most from their Grammy performances were Andra Day, Tori Kelly and James Bay, who all saw more than double the amount of web traffic from the Monday prior. With upcoming U.S. tours for both Day and Kelly, we not only saw a rise in interest in those two artists, but also a notable increase in ticket sales on Monday.