CERTAINTY

implicit & emotional

THE COLOR CODE - reflects the strength of an attitude. In average, the higher the speed the more certain respondents are about their opinion.

HIGH CERTAINTY

MODERATE CERTAINTY

LOW CERTAINTY

LEVEL SCORING SYSTEM (LSS) - indicates an implicit ranking with levels from 1 to 9 – represents more granular ranking of the CERTAINTY. The higher the number the more certain respondents were when providing the answer.

HI YES/HI NO – indicate how many respondents were HIGHLY CERTAIN of their own opinion when they either agreed (followers) or disagreed (rejectors) with the statement.

OPINION

explicit & rational

THE BARS - Indicate how many respondents agreed (left bar) or disagreed (right bar) with the statement. The gap between the bars represents undecided respondents.