BASE Breakthrough Group To Bring Youth Into Focus At Insight Forum Panel Discussion

Having already confirmed a focus on the younger shopper at this year’s Insight Forum, the British Association for Screen Entertainment (BASE) has today announced that members of its newly formed Breakthrough Group will be debating how the industry can remain engaged with and relevant to younger audiences as part of a panel discussion at the event.

Initiated by BASE at the end of 2017, the Breakthrough Group’s remit is to bring together newer voices in the industry and to provide them with a platform from which their views can be heard. The panel discussion will draw on that ethos and will ask how this perspective can be applied to the younger shopper in the context of some colleagues often being closer to the audience we’re trying to reach.

Moderated by Non-Executive Director and leadership coach, Monica Chadha, the panel will include Amy Nightingale, Akinyi Gardiner, Chris Foxwell, Christopher Pratt, Jessica Briggs, and Zohreh Shahribaf. With a broad spread of BASE members embracing the aims of the Breakthrough Group and the panel, the intention is that the discussion not only sparks innovative thought but also serves as a platform to empower other newer category colleagues to share valuable opinion on the day and once back at the office.

Liz Bales, Chief Executive at BASE, said: “The focus of this year’s Insight Forum is the younger shopper and how we can ensure the category remains relevant to them so, with the Breakthrough Group developing, it feels like the perfect chance to listen to those within the industry who fall into that bracket.”

She added: “We’re inspired by the energy many of our younger members have demonstrated in taking the opportunity to project their voices, and so we look forward to a panel session that can deliver a fresh perspective and potentially challenge some prevailing opinions as to what the future may hold and how we might embrace it.”

The 2018 BASE Insight Forum, supported by the Entertainment Retailers Association (ERA) is a morning event, starting at 8.30am and wrapping up at 2pm, and will bring together up to 300 people from across the industry.