Enjoy Life Foods Expands Distribution into New Channels and New
International Markets

Demand for Free-From Foods on the Rise as Consumers with Food
Allergies and Intolerances Seek Healthier Choices in More Channels

March 06, 2014 10:15 AM Eastern Standard Time

CHICAGO--(BUSINESS WIRE)--Enjoy Life Foods continues to expand its Free-From line of allergy
friendly foods to new channels in North America and new countries around
the globe. This is a direct result of a growing consumer demand as
people seek better-for-you Free-From products that contain no artificial
ingredients and are verified non-GMO

Enjoy Life will enter the club channel this month with the introduction
of its award-winning Plentils plant-based lentil chips into the Midwest
division of Costco.

“Our consumers have repeatedly asked us to expand into the club channel,
but we made a strategic decision to postpone this until the timing was
right,” said Joel Warady, Chief Sales & Marketing Officer for Enjoy Life
Foods. “Now that we have grown our brand awareness to the point that we
are recognized as the #1 brand solution for people requiring products in
the Free-From category, we feel our loyal customer base is large enough
to support this new channel. We are excited to bring allergy-friendly
products to the club stores.”

In addition to entering new channels in North America, Enjoy Life has
expanded its international distribution with the recent introduction of
its products into Mexico. Commencing in April, a variety of Enjoy Life
products will be in wide distribution in the Walmart-owned Superama
stores throughout the country. This new distribution adds to the
company’s already existing presence in Canada, Israel, South Africa and
the Caribbean.

“The global demand for foods that can be tolerated by those with a
variety of food allergies and intolerances is on the rise as more people
are learning about gluten and other food sensitivities and begin to look
for options that will allow them to 'eat freely',” says Warady. “That
said, we are very strategic in selecting into which global markets we
will expand as we continue to properly manage our growth.”

Enjoy Life Foods is the leader in the Free-From food category, with food
products that are all certified gluten-free and free from the top eight
allergens: wheat, dairy, peanuts, tree nuts, egg, soy, fish and
shellfish — the allergens that account for 90% of all food allergic
reactions in the United States. With a variety of great-tasting product
offerings that include cookies, bars, lentil chips, cereals, granola,
and baking chocolate, Enjoy Life Foods gives millions of food allergy
sufferers choices from which to “Eat Freely.”

According to Food Allergy Research Education (FARE), food allergies are
serious medical conditions that affect up to 15 million people in the
United States, including 1 in 13 children. It's a growing problem and
increasing the availability in retail stores of foods that are safe for
these people is more important than ever.

About Enjoy Life Foods

Enjoy Life Foods is the leading brand in the Free From category. All
products are gluten-free and free from the top 8 allergens (NO: wheat,
dairy, peanuts, tree nuts, egg, soy, fish and shellfish) making them
safe for over 100 million individuals who live with food intolerances.
In addition, all products are verified non-GMO. Enjoy Life was founded
by Scott Mandell 12 years ago with the mission to create great-tasting,
allergy-friendly snacks. Today the product line has grown to 43
different foods in eight categories all of which are sold in natural
food, conventional grocery stores, and mass retailers throughout the
U.S. and Canada, as well as specialty online retailers. Enjoy Life’s
mission and company promise is to deliver safe, better-for-you products
free from the top 8 allergens, but not free from taste!