Pharrell Williams on his new Uniqlo collection

Ahead of the April 24 launch date, a happy Pharrell Williams talks of his fun collaboration with the Japanese retailer

02 April 2014

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"My first experience with Uniqlo is a privileged one because it is my collaboration," a happy Pharrell Williams notes from underneath his wide-brimmed Vivienne Westwood headpiece. The collection "does so many things I want; it delivers a really good message in terms of what apparel could be."

The 14 male and female tees and seven caps that will hit stores on April 24 are all emblazoned with mottos mirroring Pharrell's i am OTHER movement, which is "dedicated to Thinkers, Innovators and Outcasts."

T-shirts, £12.90 and caps, £14.90; available from Uniqlo on April 24

Of his experience creating the £12.90 tees and £14.90 headwear Pharrell enthuses, "I am happy to be brought a step closer to [the Uniqlo customers], and for as long as this partnership lasts we intend to match the intention of UT (Uniqlo's T-shirt range celebrating individuality), which is to put out quality, and we don't see how this could not be fun."