Social media has become integral to the way we use the Internet. Important content is not only linked, it is shared, liked, tweeted and pinned. How people use the Internet has drastically changed, and this hasn't gone unnoticed at the Googleplex.
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In respects to SEO, social media provides an avenue for delivering critical social signals to Google, which the search giant then uses as part of its overall relevancy algorithm. Your job is to ensure that the right amount and quality of social signals are being generated to your content.
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