The 'United by Stripes' Project

'United by Stripes' is the work of Amsterdam based artist and theorist Maaike Gottschal. The project is an ongoing art, research and exhibition-project. It studies the meaning and usage of stripes in clothing. Specifically, the point is to use this meaning as the, "Basis for developing new stories, ideas and uses for clothing collections."

For example, stripes have an important representative function in football jerseys, and various design elements have stories connected to the history of those shirts and stories.