Inside The Washington Post’s Quest to Fix Ad Tech

by Dillon Baker

Web advertising is beset with problems. Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. And fighting fraud feels like a game of Whac-A-Mole. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable.Read the full article

blogs.wsj.com - 11 readers, 257 Tweets - A new crop of digital-native media companies is rejecting the use of advertising technology. Is that bad news for an industry that has had it share of hiccups? Or is the momentum behind programmatic advertising so strong that these sites will have to change their philosophy?

wsj.com - 2 readers - Less than a year after NBCUniversal invested $200 million in Vox Media, the companies are going to start selling ads on each other’s websites, using a portfolio of Vox-built custom creative ad units.