Summer of Push Week Seven Roundup

Last week we covered a wide range of mobile insights, tips and stories. We looked at everything from how to keep the summer sizzle in your customer relationships to using geolocation to promote last-minute ticket sales and offers. We also showed you Alaska Airlines’ digital boarding passes through Apple Passbook and the impact symbols can have on making your push notifications stand out.

We started the week off by showing how you can keep the summer sizzle in your customer relationships with just enough communication. Rather than overloading them with irrelevant messages, give your audience the ability to customize user preferences to tell you how often they want to hear from you.

We’re packing our bags for summer adventure, and often the most exciting places to explore are more than a hop, skip and jump away. But before we kick back and enjoy the in-flight service, we need to navigate through a web of airport terminals, restaurants and shops to reach our boarding gate. We looked at how Alaska Airlines uses digital boarding passes through Apple Passbook (and soon Google Wallet!) to make travel experiences easy breezy.

One of our favorite summer options is a spur-of-the-moment trip to the ballpark. Add on an offer of last-minute tickets and you have us sold. We looked at how geolocation can be used to promote last-minute ticket sales and offers based on app users’ proximity to the stadium or store.

Even as we go on spontaneous trips throughout summer, our daily routines still create patterns. With 75% of mobile app users more likely to take action after receiving a location-specific feature or message, we discussed how personal customization can increase engagement and provide more value for app users.