Make It Better Monday: Your CEO Video Message

A well-crafted CEO video message can strengthen your employer brand and communicate your corporate culture in an authentic and powerful way. In addition to a well-chosen concept and message, it is essential to also set positive non-verbal signals.

The setting you choose for your message will influence its tone. Are you filming against a pure white background? Among workers in your factory? In front of or behind your desk? Each of these locations contribute differently to your overall message.

In addition to selecting apparel that best reflects your leadership style, consider working with a professional makeup artist or stylist to look your best on camera. Avoid light reflecting off a sweaty brow, which could be interpreted as stress or nervousness. Choose clothing in colors that complement your complexion as well as your filming location.

If you can, review a test recording of yourself before filming additional footage. Be sure to speak at a comfortable pace and take note of the tone of your voice as well as your facial expression. Gestures should appear natural and be used sparingly.

So, how often does your organization’s CEO deliver a video message? How do you ensure that the video contributes positively to your brand’s identity? What steps have you taken to shape non-verbal communication in your CEO video message?