Advisen’s CONVINCE YOUR BOSS LETTER
We welcome your edits and suggestions to this Convince Your Boss Letter. Contact us via
AdvisenEvents@advisen.com
Dear (boss's name),
I would like your approval to attend the upcoming Advisen Event (event name) on (date of event).
Approximately (number) underwriters, brokers, risk managers and other insurance professionals will gather in (city name) to
discuss (event name).
Please note that this is no boondoggle. This is a full working day conference consisting of about six panels and two keynotes,
so the day is packed with valuable content. Moreover, because this event is taking place in (city name), I can also meet with
the (key relationship) during my trip. There will be no golf played nor pool time since Advisen does not host events at resort
venues, but rather puts them in the center of the insurance marketplace.
Attending this world-class conference will enable me to enhance my skills and knowledge, adding value to our organization
and helping me make (your company's name more competitive in a challenging & competitive marketplace.
Here are some of the ways that (your company's name) will benefit from my participation at the Advisen (event name):
 Risk Managers attend for free. Advisen has over 10,000 Buyers of Insurance in their database. They know that the
key to a successful conference begins with getting the buyers in the room. Somewhat like the way a bar might offer
free drinks to ladies, Advisen doesn’t charge Risk Managers. So they show up. And I also don’t want our client buyers
sitting in a room all day with our competitors, but without one of us present.
 The quality of the keynote speakers and panelists is top-shelf. Attending this conference gives me access to
market luminaries whom I could not reach otherwise. And I can interact with these VIPs in one day and be back in the
office the next.
 The audience of underwriters and brokers means that the whole insurance food chain is present. Networking
happens at events like this. If you want me to build my book of contacts, I need to be in venues that are target rich.
This also means that the sessions and the Q&A is high value. If you want me to stay current on the new shifts
happening in our marketplace, this is an easy way for me to do so.
 The content of the presentations is typically planned by Advisen less than 2 months out, so the agenda is
topical and relevant. Also, Advisen is very interactive and receptive, so I have actually been emailing with the
members of their conference advisory board and suggesting ways for them to flush out the discussions which I don’t
want our company to initiate. But Advisen will!
 We do business with the sponsors of this event, and it’s important for us to make sure those companies see
us support events like this. Don’t you recall how (insert name) suggested we were not paying enough attention to
(insert factor or cause)? I can end that view by simply showing up here.
 Advisen organizes Conference events around coverage topics, so this single day presents a very time-effective
way for me to learn about all of the coverage nuances and the players and their issues in a short period of time. For
some Advisen events, such as the Casualty event, there really isn’t a suitable alternative offered in the marketplace.
For other Advisen events, such as Cyber, Advisen just does it better.
 Advisen is new to the conference hosting game, but 82% of Advisen’s conference attendees say they’d return for
the same conference next year. That means Advisen has discovered how to present and pull off an impactful event.
 The fee is considerably less than some comparable conferences. And Advisen charges a reduced rate for
Advisen.com clients. So, we’re saving. And saving is good.
Thank you for considering my attendance at this important event.
You are a terrific boss, and I really enjoy working in your group.
Sincerely,
(Insert your name)