The only weakness with the frequency model is the 1-to-many nature of it. You’re producing one piece of content for many people. There’s no personalization. This blog post isn’t going to say, “Hi Mary,” or anything like that.

We can do that in emails which is great but not in individual pieces of content meant for our entire audiences.

So what’s the fix? What’s the big trend we have to go after in 2019?

The answer, as mentioned before, is personalized videos.

When someone shoots you an email or shares one of your pieces of content with their audience, most people ignore it. A few people reply to the email or social media post and start a conversation.

But if you want to win in a big way, shoot personalized 30-60 second videos on your smartphone and use those to build up the conversation. In the video, you can say something like, “Mary, thank you for sharing that article.”

You can also type it, but if you take the time to shoot these kinds of videos, your audience will love you for it.

You don’t have to make these videos perfect. Due to the nature of these in the moment videos, they could and should be lower quality videos than the ones you’d shoot in a studio.

I emphasize the lower quality audio because one of the only flaws I see with this method is that some people wait until they have the perfect lighting and set-up before they create the personalized video.

This is going to be a big hit in 2019. You’re going to see more personalized videos from myself and other players in the industry. Please let me know your thoughts on this trend? Do you have any questions for me? Sound off in the comments section below.

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About Marc Guberti

Marc Guberti is a USA Today and WSJ bestselling author with over 100,000 students in over 180 countries enrolled in his online courses. He is the host of the Breakthrough Success Podcast where listeners learn how to achieve their breakthroughs. He coaches content creators on how they can attract more traffic to their content and boost revenue.

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