In a world where everything is a little too big. Where nothing seems personal or original anymore, Lucky Brand stands out like the last bastion of quality and integrity left in a marketplace loaded and polluted with the compromised and the mediocre. As everybody rushed to sell out, as everyone looked to cut corners, and as everyone gave up on product, we stayed the course and found that sometimes it's about what you don't do.

The Lucky Brand label has become one of the hottest American denim brands with a sense of humor evident in its trademark "Lucky You" fly. Much care is taken with each pair of jeans featuring unique touches not often seen in today's age of mass production. This high quality brand boasts premium denim fabrics with innovative washes and finishes. The superior style and fit of the product make Lucky Brand product appealing to men and women from ages 15 to 55. In addition to jeans, Lucky Brand produces a full collection of sportswear, activewear, underwear, accessories and fragrance for men, women and children.