Latest trends: Emphasis on building the brand: engaging customers at every point of contact as clients shift more of their budgets to digital and become increasingly willing to test alternative media.

In 2009, fully 28% of our business grew to digital.

The web has changed everything -- relationships exist at the customer's discretion. Direct marketers must be increasingly relevant, accessible, preference-driven, and channel-neutral. The key is to deliver consistent branded experiences and messages across all channels: mail, phone, and web. A holistic 3D customer view and cross-channel integration are critical. The lines of demarcation between digital and direct marketing are blurring -- direct is digital, and digital is direct. There is a growing demand for multi-channel analytics: real-time campaign reporting and analysis, custom modeling.

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