A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

Whether your e-marketing program is in its infancy or already well established, there are a few steps to ensure you’re adopting the best approach to increase open and click-through rates, shorten sales cycles and win more deals.

Our 20+ years of experience in this industry has taught us many things, one of which is that the buying habits of B2B audiences can sometimes be very different than that of consumers — and email response is one of those habits.

Christmas is almost a week away, which means holiday greetings are coming in at a steady pace. While I’ve been receiving traditional Christmas cards in the mail, I’ve also been getting digital messages from friends, colleagues and business associates. One email I received contained an image of the entire company, another had the look of […]