When launching a weekly newsletter or informative email campaign, it is extremely important to think through your email subject line. When an average of nearly half of all emails being opened on a mobile device, it’s important to keep your subject line short and sweet with fewer than 50 characters. You may be deploying the best email content you’ve ever sent in your life, but only the right paraphrasing will entice your subscribers to open. Small changes, such as excluding the word “Newsletter” from the subject line, and beginning the subject line with an action verb, will increase openings by nearly 20%. You also want to make your readers feel like the email is being sent by you sitting at your desk, and not by a mass email server. HubSpot found that emails sent from “Maggie Georgieva, HubSpot” performed better in terms of opens and clickthrough rate than emails sent from just “HubSpot.” Overall, you want to make your recipients feel special, and phrases such as “For our beloved customers only”, “My gift to you”, or even “Happy Birthday”, can create a lasting impression on your subscribers.

Twitter recently announced in its blog that it is giving users the option to filter any unwanted keywords, hashtags, emjois, as well as entire conversations from appearing in the push notifications Twitter sends when someone is mentioned in a tweet. The option is derived from Twitter’s processing of tweets and its Hateful Conduct Policy. Since the feature has been presented, you can click to report a tweet as “abusive or harmful,” and will be presented with a questions menu with prompts such as: “It directs hate against a race, religion, gender or orientation,” and whether the targeted user is the person reporting the tweet or someone else they know. You can configure these settings in the notification section on a desktop or mobile phone, as well as “muting” an entire conversation in your timeline by simply clicking the drop-down arrow beside any tweet.

Facebook is once again setting the latest trend for social media networks. The social network announced new feature within its mobile app that can now pinpoint local free Wi-Fi hot spots for its users. People seeking free internet will search and travel to your location, where they will likely be persuaded to spending real cash on your services, so it is a win-win for Facebook and local businesses. The Next Web tells us that: “The “Find Wi-Fi” function can be found via the menu options in the Facebook app. The platform will then prompt you to set your location access for the app to “always.” The feature essentially lists free and public Wi-Fi locations, and highlights them on a map, providing you directions to your chosen place”.