AMPM: East of Rockies Launch Teaser

Client: AMPM Convenience Stores

Project: Teaser Launch Campaign

In Brief: To introduce ampm convenience stores to the Midwest and East Coast markets, this teaser campaign was created using outdoor boards covered with filled with ampm products. Over a 4 week period snacks would be removed to finally reveal the ampm logo and tagline, “Too much good stuff.”

In Chicago, this bus shelter was up less than 2 days when it was broken into. Although our reveal happened sooner than planned, the media coverage created more buzz and brand awareness than we originally anticipated.