Adidas Surprises Investors With Profit Warning

Troubles in Golf Business, Poor Sentiment in Russia Weigh on Outlook

By

Monica Houston-Waesch And

Ese Erheriene

Updated July 31, 2014 11:32 a.m. ET

FRANKFURT—German sporting goods dynamo Adidas AG was supposed to be celebrating around now, having just sponsored both the World Cup and the winning German team. Instead the company stunned investors with a profit warning Thursday that sent its shares plunging as much as 16%.