Friday, July 26, 2013

New logo: Finnish Police

The Finnish Police is about to get a refreshed look at the beginning of next year. A new logo was revealed earlier this month and will be introduced in January 1 as part of a structural reorganisation.

The logo features the Finnish police force symbol – a lion's head on a sword – and a wordmark. Up until now, these elements have been used separately, and the biggest change is that they can now be joined together in a lock-up. Other than that, the changes a barely noticeable, save for a few legibility updates to the wordmark.

Current wordmark.

Interestingly, the police has also started a poll on its Facebook page where the general public can vote on how police vehicles should be decorated. The three suggestions were designed by students at the Aalto University School of Arts, Design and Architecture.