Citation Flow, according to Majestic, measures the equity or power of a website or link. It’s a score between 0-100 that gives you an idea of how influential a link will be based on how many links are coming into it.

This metric replaced Majestic’s old ACRank, and is based on better mathematical logic than that metric was.

Trust Flow is also a score from 0-100. This score focuses on link quality based on trusted seed sites that Majestic collected after scouring the web for trustworthy domains.

When a link is closely related to one of these trusted seed sites, it gets a higher Trust Flow score.

2. Compare the anchor text and look for text that’s identical or very similar:

The anchor text highlighted above would normally be an indicator of a potential red flag for Google.

However, anchor text that matches a website’s name or URL will not cause a penalty to the site it’s linking to.

But if you see several instances of “get more SEO traffic” anchor text, all pointing to the same page about how to get more SEO traffic, then you’ll want to either remove some of them or ask the site owner to change the text.

3. Click on each foreign URL to see if the language on the page is foreign.

If so, you should remove the link to your site. But if the foreign site’s in your native language (i.e. a UK-based site linking to an American site), then consider keeping it (especially if it’s higher authority).

Written By

Ty is the founder and owner of TyWrites.com. He specializes in B2B blog writing, content marketing, and SEO. When he's not helping B2B businesses engage their site visitors, you can find him reading, playing roguelikes, and building Lego towers on the floor with his son.