Successful brands have all found a common thread to their communications: simplicity. To been seen and heard above the daily clutter and clamour and gain instant recognition is the unifying goal of all brands. It’s not a new thought given it’s summed up in a quote attributed to Leonardo da Vinci, namely ‘Simplicity is the […]

Working closely with the team at local dentist group Remarkable Smiles (formally Central Dental) WDA’s strategic creativity process identified people aren’t really scared of going to the dentist, but of what the dentist may have to do to them. Not surprisingly hose who visit the dentist regularly need far less dental work than those who […]

WDA are again delivering a number of FREE Marketing and branding audits during January 2017. This is your opportunity to discover how a brand driven marketing apporach could help drive YOUR business forward in 2017. The sessions are designed to be fairly informal and flexible. Maybe you want a FREE honest professional opinion of your […]

Following a successful pitch, WDA were appointed to help one of the UK’s fastest-growing independent property groups to rebrand and reposition themselves to accommodate major expansion plans over the next five years. Founded in 1989 as Direct Valuations and known as Shepherd Direct Ltd, the group comprises a comprehensive range of property related services including […]

We’ve seen many top brands mining their past, with ‘The Co-op’, ‘Guinness’ and more recently ‘MasterCard’ having returned to form with logos each echoing their 1960’s predecessors, but all for very different reasons. Heritage and history are valuable commodities for any brand; a history is distinct and ownable. They can be used to re-dress a […]

Running a creative agency, everyday we’re brainstorming ideas, designing ad campaigns, writing copy, taking photographs, building websites – and so on. However, we’re probably best known for branding. Working with clients, we create new brands, build them and reposition them. Branding is regarded by some (me included) as the most important weapon in the marketeers […]

WDA are excited to announce the launch of a major rebrand for a-one commercial cleaners, designed to reflect the company’s ethos of delivering industry leading customer service and give the business real stand-out to elevate their marketing and communications above their competitors. A-one are a company who pride themselves in delivering a first–rate service that comes […]

Major Scorpion rebrand leaves the competition seeing RED! Scorpion Exhausts have undergone a total rebrand and have just launched its new logo, brand positioning and website to mark the beginning of a new era for the Derbyshire based Company. The engaging new brand image is backed up by exciting new flagship products and a mission […]