Gen x: the oldness5Gen y: the younth6Understand the differences7
advices to managers8

Conclusion10

bibliography11

executive summaryThroughout this document, we discussed about the reality of a generation gap between Gen X and Gen Y. This gap can creates a lot of conflicts throughout the company and be really difficult to handle for a manager. We started from the hypothesis that most of all the managers were from gen X and all the new employees (starters on the job market) are from gen Y. We started out by discussing the different profiles of both Gen X and Gen Y. This was a really important step because only those descriptions could lead us to understand where is the gap through the two generations, what changes from one generation to another. This part has led us to say that almost all “new” generations have the same characteristics as the older one when they still were new: arrogance, laziness, rejection of authority. However, it did not mean that no difference exists from one generation to the other. Based on gen X and gen Y, we identified two main points in which the gen were different: ways of communication and need of autonomy. Gen Y has always been more used to the written communication by texting, chatting or writing mails while the Xers were used to speak on the phone. This might create conflicts from one generation to the other. About autonomy, Xers loved to find out things by themselves, they are willing to raise challenges and to understand on their own how things worked whereas Yers have been used to have the solutions given away very easily. They therefore need much more guidance than the older generation and this is also a key issue for managers nowadays. In a second part, we provided some advices to the manager in order to help them handle the new generation. In first place, rejection of authority is a key issue for Yers; they consider their managers as being their equal even though they have conscious that hierarchically he is superior to them. So the first advice given is not to give order but always have a word to explain why they are asked to do this task. In the same way, they should really pay attention to their new employees, they need guidance. They really need to be accompanied throughout their action; they are willing to learn from their managers. They also really need to be in a constant communication with their employees. Yers always communicates and expect to get feedback in return; maintaining a good communication in their teams is one of the key issues for managers. Never let a claim unanswered, never let a situation unexplained and everything will work out well. Let the situation deteriorates and you get in a highway to hell, most of your team will probably just change jobs because they are not feared by change anymore. To conclude this report, we can say that some differences exists between both generation however, those differences are really slight. We are not speaking about differences in strong values or ideas; it is just differences in the way of acting or the way of dealing with things. They can be worked out easily if the manager follows the right scheme. We must however understand that the profiles we drawn and the hypothesis we made are based on some stereotypes and corporate profiles, the manager must not forget that each human being is unique and is ruled by its own personality. introduction

Each 20 or 30 years, the whole business world has to deal with something: the generation gap. Every time one generation as to worked with another, companies go through a whole struggling process in order to both save some older values and at the same time integrating the new ones. Another choc is occurring right now and...

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GENX
The moniker Generation X was coined by Douglas Coupland, who chose the unknown variable “X” to describe a generation that defies definition.Members of Generation X are largely in their 30’s and early 40’s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. The term “Baby Boomer” is used for people who were born during the demographic post World War II baby boom i.e. between 1946-1964.
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Individualistic: Generation X came of age in an era of two-income families, rising divorce rates and a faltering economy. Women were joining the workforce in large numbers, spawning an age of “latch-key” children. As a result, Generation X is independent, resourceful and self-sufficient. In the workplace, Generation X values freedom and responsibility. Many in...

...﻿Instructions:
The age cohort group you will research this week is Generation X.
This report should include, but is not limited to, the following information:
a. Overall description of the group (demographics: education, income, location, marriage, children, percentage of population, etc.).
b. Attitudes of this age group.
c. Spending (what products, brands, etc.) / saving patterns of this age group.
d. Product development for this age cohort.
e. Marketing (advertising and sales promotions) approaches to be used when targeting this customer.
f. Citations need to be used when necessary.
g. Reference list.
Answers (See Report Below):
Generation X
Demographic:
Generation X, also known as Baby Busters, MTV Generation, and the X Factor were born between1965 to 1976. Other reports consider 1965 to 1981 or from 1964 to 1981 as the GenX era. This population is the offspring of the Baby Boomers. This group of people range in age from 32 years of age up to 49 years of age. Males and Females from this generation have the highest population percentage in the age range of 35-39 at a rate of 4.02 percent for males and 4.05 percent for females (censusscope.org).
Source: “United States Age Distribution”. CensusScope.org. http://www.censusscope.org/us/chart_age.html
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By Stephanie Armour, USA TODAY
They're young, smart, brash. They may wear flip-flops to the office or listen to iPods at their desk. They want to
work, but they don't want work to be their life.
Jennifer Lewis, 22, finds it
awkward that older employees
report expenses to her.
By Eileen Blass, USA TODAY
This is Generation Y, a force of as many as 70 million, and the first wave is just now embarking on their careers
— taking their place in an increasingly multigenerational workplace.
Get ready, because this generation — whose members have not yet hit 30 — is different from any that have
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RainmakerThinking, which studies the lives of young people.
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Under the...

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I. Millennials generation expectation in their daily life
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...Question: To what extent is it possible to say that members of Generation Y in different countries are alike?
Name: TAN Ruishen
Student ID: 20089985
Course code: LANG1002 T21
Instructor: MEGAN Melissa Jane
Recourse of the citation: Wall Street Journal
Journal of American Academy of Business
Introduction
Generation Y is a complicated generation with unique characteristics. Born between 1982 and 2000, this generation fortunately grew up with the rapid development of Internet technology, which has brought them a more innovative mind as well as ambitious attitude towards their life. This report aims at judging whether GenY across different countries are similar or different. Despite the fact that GenY share similar life attitude and a pursuit of freedom, we can still discover the variation of this controversial generation through a brief comparison betweenGen Yers in China and the USA, especially their attitude towards career as well as financial management.
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