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Farmers Insurance - "Roof" - (2012) :30 (US)

Continuing the successful University of Farmers® campaign developed by advertising agency RPA, Farmers Insurance recently debuted two new TV spots featuring actor J.K. Simmons as the illustrious Professor Nathaniel Burke. Directed by über content's Fred Savage ("Modern Family," "It's Always Sunny in Philadelphia," "Party Down"), each spot continues to promote Farmers by playfully highlighting the expert training their agents receive at the actual University of Farmers in Agoura Hills, CA.

In "Roof," Professor Nathaniel Burke and America's smartest agents discuss discounts at a dizzying height. "Hailstone" features Professor Nathaniel Burke and agents showing why local weather patterns should be considered when choosing auto coverage.