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Only Altium has looked at the design process and taken a fundamentally different approach instead of simply adding complexity to an already complex proposition. Only Altium provides in-the-box capabilities that allow customers to implement proven best-in-class strategies that assist in meeting their objectives while also improving the design efficiency and design experience. As opposed to adding layers and complexity to the design process, Altium instead does away with the layer concept and places design as the single most important objective utilizing a Unified Design Approach. Using this approach, all of the add-on functionality that traditional EDA companies provide to facilitate Design Data Management and design flow efficiency are actually a by-product of this concept and native to the engineering desktop, where it SHOULD be to begin with.

Those not already using Altium Designer will be exposed to a fundamentally different approach to design that puts their objectives first by focusing on the ease and efficiency by which they can make the next really cool thing utilizing in-the-box capabilities that are proven best-in-class design strategies. Existing users of Altium Designer will be exposed to best-in-class strategies using technology that they already own yet may not actually be using and gain insights on how to implement these capabilities and improve their ability to meet time, cost, and design goals while limiting the amount of time they spend outside of the actual design process. Come and see how the newest release, Altium Designer 2013, takes these best in class strategies to yet another level. As well, come and see the newest product in the Design Data Management Market.

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