Fed up with seeing the environment strewn with garbage, activists from around the globe aim to muster a million volunteers this year for a mass clean-up piloted via the internet, organisers said.The ‘Let’s Do It’ operation is the brainchild of campaigners in Estonia, a small Baltic state which is a hub for nature-lovers and one of the world’s most internet-wired nations.

Marc Hyman writes in his blog: The hottest new Estonian export is not a product or a service. It is the deceptively simple idea that, if you make it fun, and create a sufficiently groovy vibe around it, you can mobilize huge numbers of people to clean up massive amounts of illegally-dumped garbage — all in one day.

Based on a very successful model of ‘Let’s Do It Estonia’, where Estonia was cleaned up through a process involving private citizens, corporates and civic bodies, a group in Delhi is likewise is reaching out to civic bodies and took up the Rose Garden (opposite IIT Delhi) as its first project.

Things in Romania, Slovenia and Portugal have been heating up more and more. New initiative has started from Italy.You can follow the progress in Romania from their website: www.letsdoitromania.ro.In Portugal there are already more than 40 000 volunteers registered for the clean-up day on 20th of March ! You can see the process from their website: www.limparportugal.org.

RIGA (AFP) – Latvians and Lithuanians turned out in tens of thousands Saturday to clean up their Baltic nations as part of theinternational Earth Day environmental campaign, organisers said.Preliminary estimates suggested that more than 100,000 volunteers participated in Latvia's "Great Clean Up" project.

The provisional estimates by organisers of the Great Cleanup Day show that today's grand cleanup action brought together more than 110 000 volunteers who collected 340 000 thousands 60 litre bags with waste.