Manufacturers, restaurant and retail companies and advertising agencies rely on advertising presidents to oversee the creation and placement of various advertisements: print, television, Internet and social media. They also create and approve advertising budgets, hire and supervise advertising directors and managers and ensure all advertising is targeted toward the right customers. Advertising vice presidents earn salaries averaging above $120,000 annually.

Salary And Qualifications

The average annual salary for an advertising vice president was $123,000 as of 2013, according to the job site Simply Hired. They may also earn bonuses based on whether their companies meet sales and profit quotas. The minimum requirements for this position are a bachelor's degree in advertising, business, marketing or communications, and five or more years of experience in advertising and management. Many agencies or manufacturers may prefer hiring advertising vice presidents with master's degrees in business, advertising or marketing. Other essential requirements include creativity and analytical, management, communication, decision-making, conceptual and problem-solving skills.

Salary By Region

In 2013, average salaries for advertising vice presidents varied considerably in most of the four U.S. regions, according to Simply Hired. In the South Region, they earned the highest salaries of $193,000 in Washington, D.C., and lowest of $96,000 in Mississippi. Those in the West made $98,000 to $139,000 per year in Montana and California, respectively. These vice presidents earned $96,000 to $130,000 in South Dakota and Minnesota, respectively, which were the lowest and highest salaries in the Midwest. In the Northeast, they made the most in Massachusetts and least in Maine -- $149,000 and $111,000, respectively.

Contributing Factors

An advertising vice president can earn more in different industries. For example, advertising and promotions managers earned some of the highest salaries of $141,940 working for computer systems design companies, according to May 2012 data from the U.S. Bureau of Labor Statistics. They also earned comparatively high salaries of $139,330 at wireless telecommunications carriers -- versus the industry average of $107,060 for advertising and promotions managers. Advertising vice presidents may also earn more in the computer systems design and wireless telecommunications industries because advertising and promotions managers often work for them. They also earn more in Massachusetts and Washington, D.C., because living costs are higher in that state and district. An advertising vice president earning $125,000 in Springfield, Missouri, would need to make $193,271 in Boston to enjoy the same living standard, according to CNN Money's "Cost of Living" calculator. In Washington, D.C., she'd need to earn $201,717, or about 61 percent more.

Job Outlook

The BLS doesn't forecast jobs for advertising vice presidents. It projects a 13 percent increase in jobs for advertising and promotions managers from 2010 to 2020, which is about average compared to the 14 percent growth rate for all jobs. Advertising managers and vice presidents should find more jobs during this decade, as companies strive for greater market shares. Advertising agencies and corporations also need advertising vice presidents to oversee the introduction of new products to markets, which can positively impact jobs for these vice presidents.