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Responsive web design is all about creating web pages that look good on all devicesThe days of designing a website for a single desktop are really over. The expansion of smartphone technology is pushing web designers to re-think how their work can be displayed across various platforms. It is really important to have one design for desktop, another for Android, iPhone, Kindle, and all screen resolutions should be compatible too. In the coming few years, we might need to design for more additional inventions.

The very fact that the first device you turn to, to book a movie ticket, a doctor’s appointment, a cab ride to a conference, or to check your work mail, is your mobile, and not your desktop, should indicate the usefulness and ubiquity of this platform. As of January 2018, the number of unique mobile users, globally, amounted to 3.7 billion. An eCommerce giant like Amazon spends two-thirds of its advertising budget targeting mobile users. 92% of Facebook’s revenue comes from mobile sources. This is why smart marketers are making use of mobile responsive design regularly in their business campaigns.

If the Panda, Penguin and Hummingbird updates were warning bells to pull up your SEO bootstraps, Google’s new mobile-friendly algorithm Mobilegeddon is rewriting search results like never before! “Mobilegeddon”, which made a grand entry into the World Wide Web on 21st April, 2015 ruthlessly demotes non-mobile-friendly websites in the search engine results. In other words, if your website is not compatible on mobile devices, you can either go mobile or ship out of rankings.

Wisitech

Wisitech is a leading IT consulting, technology services and digital marketing solutions provider. From ideation and planning to custom web/mobile UI and UX design and development to testing, integration, and deployment – you get everything done by a dedicated team of technology architects.