Rolex Rolex's development history is closely linked with the name of its founder Hans Wilsdorf (Hans Wilsdorf). Was born in 1881 in the Bavarian city of his youth involved in international business. Made at the beginning of the business of cultured pearls, 19-year-old Habitat Ruishilaxia Defen (La Chaux-de-Fonds), watch manufacturing is a specialized export agent. In 1905, he founded his own business, called "Wilsdorf and David company" (Wilsdorf and Davis), is the one mainly responsible for the sales of watches, but he also developed a self-made watches.

July 2, 1908, 8:00 am, Rolex (Rolex) officially registered trademark. First Rolex because of its superb technical quality and immediate attention. A-level certificate, a small Rolex 1914 Jiao Observatory (Kew Observatory) of this well-known Hong Kong Observatory in the UK has never issued the highest evaluation. Its accuracy has been acknowledged that this is a worldwide event, watch in Europe and the United States suddenly worth double. Since then, the quality of Rolex which represents a precise.

After the first World War Rolex moved back to Geneva, under the impetus of the founder, Rolex innovation, creativity, improve themselves. It has two research directions: waterproof and automatic.

1926, the first only waterproof, dustproof form has finally come out, this is known as the "Oyster" (Oyster) style sheet. The 1929 economic crisis hit the country, but Rolex no one affected. It is during this period that the invention of an automatic winding mechanism, creating a later blockbuster "Perpetual" (Perpetual)-type table.

This automatic watch has a pendulum Tuo, never been used before in the watch, it has brought a revolution to the watch industry, it is a pioneer in all automatic table. In 1945, Rolex has produced a watches with a date, and 26 languages ​​can be used to indicate the date and day of the week the table.

Andre Heiniger flourish Rolex renowned altar watches in today's world, which is inseparable from the inspiration and enthusiasm with Andre Heiniger (Andre J. Heiniger). Heinig was born in 1921 in La Chaux-de-Fonds, Hans Wilsdorf first met him, on his full trust and sincere respect. They both love and human contact, the pursuit of perfection. Wilsdorf in 1948 invited Heinig Rolex work. He spent six years working in Buenos Aires, responsible for the development of the market. Returned to Geneva in 1955, was promoted to the Rolex board member since 1964, replaced by Wilsdorf as Rolex, general manager.

He faithfully inherit the founder of Rolex, and continuously improve the quality and technological innovation, to bring a new flavor: international. The first step of this decision is to corporate headquarters moved from the city center to the outskirts of a beautiful new building. Then, Heinig began his expedition, traveled to every corner of the world, opening up new markets. He has an amazing predictive power, decided to set up branches in major cities on all continents, which at the time was a pioneering work.

Heinig in office has also set up a Rolex spirit of enterprise award, this award is presented every three years, to reward those who are in the application of science, invention, exploration and research, scientific discovery and environmental protection have made outstanding contributions.

Rolex is currently by Patrick Heinig (Patrick Heiniger) as general manager, Patrick Heiniger, Rolex "family" grew up, love the tradition of the enterprise, he served as the decade Rolex The lawyer subsequently appointed business manager, general manager and other staff.

Rolex World Headquarters from 60 years to begin planning the expansion project, completed in 1995, which is a sign of 80 years to create, innovate, and progress, with its leaders attach importance to the spirit of enterprise that matches logo. Rolex all employees strive for a common goal, Rolex is continuing to carry forward its tradition, and continue to serve as representatives in Geneva and high-quality watches in the world. Today, you are welcome to buy the world watches - Rolex.