Make It Appealing

People buy your product depending on what it is and what it is
about. Frequently, you can boil it down to two things: emotion or
reason. Which sells your business better? Which side of the brain
does your business appeal to? Sell motorcycles, and you need an
emotional/romantic sales campaign. Sell business forms, and you
must appeal to reason. Know the appeal of your business, and make
sure your advertising suits it.