Tobii Technology AB: Tobii Launches X2 Eye Trackers to Expand Applications and Insights for Research Community

Tobii Technology (http://www.tobii.com/),
the global leader in eye tracking and gaze interaction, today announced
the release of Tobii X2 Eye Trackers (http://www.tobii.com/x2-60),
a new line of highly portable and more affordable research products
powered by the latest generation of Tobii’s award-winning eye-tracking
technology that will dramatically expand insights and applications for
scientific and commercial research of human behavior.

“We are excited to deliver a major innovation for the international
research community through a lightweight, portable and more affordable
product that provides high-quality insights,” said Tom Englund,
president of analysis solutions at Tobii. “We believe the new Tobii X2
Eye Trackers will eliminate the previously existing barrier of cost and,
through its revolutionary ease of use, allow a broader range of
researchers to benefit from the immense value eye tracking offers in
understanding human behavior. This will create new research
opportunities and discoveries in science, health, education, product
development, usability testing, packaging design, advertising, branding
and more.”

The Tobii X2 product line comprises eye-tracking research systems at 30
or 60 Hz frame rates. Modular design and different hardware options
accommodate a wide variety of study designs and stimuli dimensions.

The new product line represents a major leap forward in the evolution of
eye tracking. Features and benefits of the Tobii X2 Eye Trackers include:

· Maximum portability – the X2 Eye Trackers are the smallest, most
light-weight eye-tracking research systems on the market, powered by
only one USB cable, making it easy to study human behavior outside the
lab, in participants’ homes, clinics, schools or malls.

· Easy to use — ease of setup and operation makes it possible for
anyone, from research novice to tech expert, to use the eye tracker.

· High authenticity — a revolutionary large track box (the physical
space in which a participant can be tracked), allows participants to be
tracked at their most natural distance from a screen or stimuli and move
freely and naturally, lending to a more natural experience for the
research participant and more valid results.

· Ultimate tracking performance — researchers can rely on an easy-to-use
method for gathering highly accurate data throughout the entire track
box and unparalleled capabilities for tracking a variety of users,
regardless of ethnicity, glasses, etc

CIO, CTO & Developer Resources

“I love the lightweight and small form factor of the Tobii X2 Eye
Tracker, which makes it really easy to use every day around the lab and
in the field,” said Jennifer Romano Bergstrom, Ph.D. and user experience
project leader, Fors Marsh Group, USA. “It is quick and simple to set up
and use. With this solution, Tobii makes it really easy to get started
with eye tracking.”

“This is an extremely exciting time for the research community and
Tobii,” said Barbara Barclay, general manager of Tobii Technology Inc.
in North America. “Along with significant advancements in our technology
to make eye-tracking studies more feasible for a greater part of the
international research community, we now are able to offer an array of
resources for customers in the areas of training and services so that
this next generation of eye-tracking researchers may fully and quickly
engage and integrate these tools into their studies and gain maximum
value from this amazing data.”

Tobii Technology is the global market leader in eye tracking and pioneer
of gaze interaction. The company’s products are widely used within the
scientific community and in commercial market research and usability
studies. They are also used as a means to communicate by people with
disabilities. Tobii drives innovation of eye-tracking technology in many
other areas, offering OEM components for integration into various
industry applications, such as for use in hospitals, engineering, sports
and the entertainment industry. Founded in 2001, the company has
received numerous awards for its technology innovations and recognitions
for its rapid financial growth. Tobii is based in Stockholm, Sweden, and
has offices in the United States, Germany, Norway, Japan and China. More
information is available at http://www.tobii.com/.

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