About ALEX

About ALEX

ALEX's
mission is to provide children with quality creative products that
foster personal expressionand build self-esteem. The best children's
activities provide lots of fun and they open a child's mind to new
skills, new ideas and new worlds.

We started ALEX in 1986 with a line of high quality basic arts and crafts products for children. Over
the years, ALEX has grown and today produces over 1,000 items in
expanded categories of toys: imaginative and dramatic play, fashion and
jewelry, whimsical children’s furniture, Rub A Dub®andTub Tunes® bath toys, ALEX Little Hands® preschool products and ALEX Jr.®, developmental, plush and bath toys for baby!

Our attention to quality
and design has not gone unnoticed. Many ALEX products have received the
most prestigious honors in the industry including over 300 awards from toy review organizations and leading consumer magazines. ALEX products are currently sold in over 80 countries worldwide in the upscale specialty market through a myriad of retail stores, catalogs and websites.

ALEX is a lifestyle. ALEX
helps start children on a lifetime of learning and discovery. It all
begins with a brushstroke... It all begins with ALEX!