We are bombarded with the noise of all these things we “should” be doing to make our photography or business a success. What nobody seems to tell you is, if you’re doing all these shoulds – but they don’t align with your vision, values, or personality – you’re doing yourself more harm than good! Things...

With the ever-growing mountain of photography resources, online classes, workshops, courses, books, Ebooks, webinars, podcasts, conferences, and blogs, it is easy to spend a lot of time (and money) educating yourself instead of actually implementing what you’ve learned so far. Things to consider: 1. How can you keep tabs on all the info you learned...

Applying minimalism to our photography work does not mean that we have to function on bare bones with as little gear as possible, never travel to conferences, or purchase classes – it’s more about being able to differentiate the essential tools from excess things. The newest camera body, the sharpest lens, the shiniest laptop… The...

Two years ago one of my bestest friends in the entire world had a baby, but I couldn’t join her in Sweden until baby was already 3 weeks old. This is why I asked Minna (an amazing fellow documentary family photographer in Stockholm) to go take Fresh 48 pictures for her. Fast-forward to a few...