Tripped

Tripped

Danny is an average 24-year-old who has been friends with stoner Milo since they were kids. But then Danny decides it's time to grow up, settle down and marry long-term girlfriend Kate, whereas Milo continues to focus on getting high.

One night Milo takes a particularly strong batch of hallucinogens, and Danny appears in his living room - except the real Danny's at his engagement party, and the real Danny doesn't normally carry a sword! This Danny claims to come from another dimension, and he brings a warning - the only problem is that Milo's too wrecked to remember what it is.

Throughout the series Danny and Milo find themselves tripping to various parallel universes where they encounter different versions of themselves, all the time being chased by a dangerous assassin. Will Danny and Milo's friendship survive their adventure in the multiverse, and will Danny manage to return to his reality and get married to his original Kate?

Our Brief

Tripped was a comedy mini-series that aired on E4 in December 2015. Given the nature of the program, we decided to use a fun, light and comical tone of voice. As Tripped was only a 4 part-series, we hosted the content on Mammoth Screen’s social media accounts as they had an existing fandom we could engage with; rather than starting afresh.

One of the continuing themes that we have when we post via Mammoth Screen is the use of their mascot, Cavendish the Mammoth. He’s often found behind the scenes or getting into interesting situations such as the one in this image. This is a great way to remind people of the production company brand whilst still advertising the show in a fun and dynamic way.

Pre-TX we built up the anticipation for the production by introducing the cast members, the plot and other behind the scenes information.

Again, we included Cavendish the Mammoth in some images, as we were sharing the content on Mammoth platforms, not show specific handles.

We promoted the show from pre-TX to post-TX. We heavily emphasised ‘catch up’ posts to engage younger audiences; who are more likely to ‘binge’ watch a series via streaming services.

We used captions that were relevant to the themes of the show and used exclusive stills to encourage fans to come to our page for the newest and most reliable news regarding the show.

Critic reviews, peer feedback and mass recommendations are the best way to convince new audiences to watch a show. By quoting positive, reliable sources, such as the Guardian, to our audience helped build brand trust, awareness and excitement.

'We're well up for E4's new parallel-dimension comedy Tripped, which looks a bit like Bill and Ted crossed with Spaced.'