Rubius

The Future of Finance

Mass adoption of cryptocurrency is hindered by two problems: (1) the extreme crypto-market volatility and (2) the lack of high-quality software. The Rubius ICO seeks to solve these two problems. They’re developing a payment app named Aryl, which has a unique Volatility Shield feature that enables users to avoid market volatility when using cryptocurrency. The company behind the Rubius ICO, Rubius Inc., is a blockchain software company focused on creating high-quality cryptocurrency products, services, and solutions.
Aside from Aryl, they will be developing a cryptocurrency exchange called Rubiex, merchant tools (i.e. payment gateways, point-of-sale software, etc), a unique blockchain platform, and many more products outlined in the Rubius whitepaper.
All of their products are powered by the Rubius protocol, a token-based payment network operating on the Ethereum blockchain. At the heart of the Rubius protocol is the cryptocurrency called RUBY, which are ERC20 coins offered in the ICO

About Rubius

From purchase, to sale or send, Rubius offers the complete crypto-payment ecosystem.

The end-to-end solution begins with the Rubiex exchange. There, users can purchase and trade cryptocurrency within an intuitive environment. The exchange leverages extremely low fees to offer greater value than its competitors.

Rubius’ next link in the chain offers users a secure tool to send and receive cryptocurrency. The versatile Aryl wallet serves as both decentralized bank and exchange facilitator. The wallet’s user-friendliness allows for confusion free payments between users, and Aryl’s Volatility Shield protects wallet value by converting unstable cryptos into a preferred, steady currency. The Shield’s streamlined conversions allow users to quickly liquidate their holdings from an exchange without excessive fees or long queues typical of other “cashing-out” methods.

RUBY tokens power this innovative ecosystem. Users who transact with the native Rubius currency receive 50% off fees across all platforms.

Proceeds from the ICO will be used to develop the first crypto network to solve the issues of over complexity, exploitative fees, and volatility. Early investors will benefit from adoption at the premier stage of development, when the coin is at its cheapest value. Eventually Rubius will expand to explore further blockchain solutions outside the financial sector, and RUBY tokens will always be at the heart of these ventures, increasing in utility and demand.

Whitepaper

Ratings

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Good team and decent vision - love the way people can use Rubius platform with ease. Team hasn't done much work to make MVP - what they have is bunch of graphics put on invision prototype app which doesn't show much commitment to work!

Team - not much experience in C-suite, some good advisors and experienced legal counsel, but some LinkedIn profiles don't mention the project (CFO) or don't appear to have profile (CLO). May struggle to make the idea of banking the world's unbanked a reality.

Vision - the problem the project is meant to solve is framed as 'helping bank the world's 1.7bn unbanked' and then proceeds to tell us about an exchange with an average transaction fee of $1. More than 1.3bn people live on than $1.25 per day, with an extremely high proportion of the world's unbanked falling into this category. So, if the project is aimed at these people and they are using the underlying Cryptocurrency for transactions, they will loose 80% of their spending power. Furthermore, the unbanked people of the world tend not to have access to technology that allows for use of cryptocurrency. The buyback scenario doesn't look like it will pass the Howey test, so the 5% of funds raised dedicated to 'legal' could become a lot more very quickly. No consideration of fixed and variable costs for expenditure. The conclusion states that cryptocurrency solves all the issues to bring banking to the world's unbanked - if this were the case, Ethereum would have solved this already (as that is the underlying tech at launch), but as the world's unbanked overlap with the world's poorest, they do not have the technology to make cryptocurrencies a part of daily life for them at the moment. Perhaps partnering with HumanIQ could help resolve this?

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