It’s the week of my favourite holiday, the International Day of All Things Pink + Sparkly (Valentine’s Day!), and guys & gals alike are flocking to lingerie shops in search of a little somethin’ somethin’ to spice up the night. Digging through racks of lace can be oh so taxing, so I’m going to simplify things for you. Meet my favourite secret jewel of a lingerie shop: Linea Intima.

Liliana really is the best in the biz – she’s fit me many times before and I’ve never been sent home with a bra that wasn’t perfect. Too often, the average bra-buying experience is a pushy one – I can’t count the number of times I was “fitted” for a bra that ended up being 5 sizes too large in the band + 4 too small in the cup. At Linea Intima, the staff fit you properly and in a relaxed fashion – a fitting can take anywhere from 10 – 30 minutes and you’re guaranteed a bra that will boost your confidence (clothes on or off ;). While the prices of specialty bras do range a higher than what you’d find at a La Senza or Victoria’s Secret, you really do get what you pay for – the first Freya bra I purchased in high school is still in my wardrobe today!

Along with bras and matching panties, Linea Intima also has a wide range of sleepwear, Hanky Panky and Commando panties and Spanx. You may also recall I mentioned things that go buzz in the night. One of the big surprises for me at the opening of Bayview Village’s new and improved Linea Intima store was the addition of Lelo sex toys. Lelo toys are a luxury item – they look beautiful and I’m told they perform beautifully too.

Yes, those are the Luna Beads of 50 Shade of Grey fame. I didn’t get the reference, but a friend who’s read the series told me they’re featured quite expressively in the books.

Over the past few years, Linea Intima has become my favourite one-stop-shop for gifting (hello, bachelorette parties!) and adding to my own lingerie wardrobe. That’s why I’m excited to give away one certificate for $100 towards a bra fitting with Liliana. The winner will be chosen on Valentine’s Day.

Win $100 towards a bra fitting at Linea Intima

To win, use the Rafflecopter widget below to LIKE this blog and Linea Intima on Facebook. Leave a comment below telling me your Valentine’s Day plans and tweet about the contest for extra entries. That’s all!

Please note that you must redeem this coupon before May 31, 2013 in-store (not online). Thanks!