Make your own hardware.

A day later, everyone is still raving about the Apple iPhone. I’m so glad they knocked it out of the park with this one. With so much anticipation, it would have been a major disappointment to do another ROKR flopr. Also so glad that Steve quoted his mentor, Alan Kay, in this week’s keynote, who said that “companies that are serious about making software should make their own hardware.”He must have had a change of heart after seeing how bad iTunes phones could be. That’s not a user experience Apple wants to promote. Or maybe he just remembered why they made their first Mac hardware and software together. Diluting control means diluting experience.