A Touch of Fun

COMFORT

COMFORT GLOBAL SITE

Comfort is a famous brand of fabric conditioner. To make the Brand relevant to today’s digital society, we created a full-screen, responsive website, providing mums with a wealth of tools and content they can access on any device.

SITE PLANNING

I prepared this sitemap to outline my initial ideas for a new structure for the site, taking in to consideration transferability to other Unilever products. I then prepared a document with this and the designs for SapientNitro.

SIMPLE AND PLAYFUL

Comfort’s brand identity suited an understated UI-centric approach, this included a complete re-imagining of the firm's digital presence

MODULAR DESIGN

This weather widget is an example of visual language applied to create a clean and modular structure required for a contemporary, responsive website that can be easily managed.

COMFORT INTENSE FRESHNESS

Every drop of new Comfort Intense is bursting with ultra-concentrated freshness. This is something I wanted to convery in the design with a vibrant colour palette, strong images, flexible layout and font choices.