It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

“Write about topics both of you [you + your potential customers] are interested in. If you sell smoothies, talk about food, how to develop a great palette, travel, evolution, agriculture, the future of the planet… the topics are endless.

Provide utility. Share tips on how to make my life better. Share tips on a healthy lifestyles, exercise, wellness of children, latest relevant mobile apps…. the topics are endless.

Your customers have given you permission to interrupt their day. Don’t suck at it. Be respectful of their attention. Create a warm space in their heart for your brand. Contribute something incredible, of value.

“‘A lot of people in our community have a problem admitting that to work in technology, you often are a skinny, upper-middle-class white guy,’ says Kane Sarhan, a cofounder of the apprenticeship-based education startup Enstitute and the day’s instructor. ‘These organizations aren’t just saying there’s a massive problem. They’re putting a stake in the ground and saying, There are no black people here or There are no women here.’”

Questions range from opinions on how social media should be addressed in education, to non-profit and B2B considerations and various measurement concerns across the board. Example:

“Q10. Any suggestions to measure business impact for B2B organizations? Is there a way to understand the impact of social for B2B organizations?

A10. Most B2B companies have a focus on sales leads. Therefore demonstrating how social is helping create leads or improve lead closure rates is important. There are a lot of uses of social listening in B2B companies as well – how the company is positioned on key issues, who is talking about the company, how products and services are being discussed, etc.”

“When asked to rank 6 potential risks when using social media, respondents from private companies were most likely to choose negative comments about the company as the top risk, followed closely by disclosure of proprietary information. Respondents from public companies most often ranked disclosure of proprietary information as their top risk, while the exposure of personally identifiable information was the top choice for the second spot.”

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TweetReach is brought to you by Union Metrics. We focus on delivering powerful social analytics that enable marketers to measure and improve their social media campaigns. We provide analytics across Twitter, Instagram and Tumblr.

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