Category: Hospitality

The Book of the Week is “Devils on the Deep Blue Sea, The Dreams, Schemes and Showdowns that Built America’s Cruise-Ship Empires” by Kristoffer A. Garin, published in 2005.

As of the book’s writing, Carnival Corporation and Royal Caribbean were two holding companies that dominated the pleasure cruise industry. The chairman and CEO of the former controlled almost half of the passenger capacity.

The passenger capacity of one cruise ship skyrocketed from less than two hundred to seven hundred fifty in the decade after WWII. Vacation culture was changing from wintertime to year-round Caribbean jaunts. Miami, Florida was the place of embarkation.

In autumn 1965, a cruise fire caused 91 deaths, and put the industry on edge. Negligence and incompetence of the captain and crew were to blame. Nevertheless, even at that time, the travel company owner was able to weasel out of legal trouble because the ship was registered in Panama. He didn’t escape financial trouble thereafter, though.

In 1966, Miami got a new passenger terminal. The 1970’s saw the city’s docks fraught with organized crime, thanks to the port director. Starting in the late 1970’s, the TV show “Love Boat” significantly boosted the number of people of all ages who tried cruising. In 1981, the industry experienced labor trouble.

Read the book to learn how the industry evolved; how Ted Arison earned his less-than-stellar reputation; how business-savvy executives seeking to merge with or acquire distressed cruise-line assets did so through the decades, including the Princess Cruises saga; and the tax, employment and supply-chain tricks they use to maximize profits.

The Book of the Week is “Madness Under the Royal Palms” by Laurence Leamer, published in 2009. This book conveys the nature of the people who live on the island of Palm Beach, Florida.

The posh area surrounded by the Intracoastal Waterway is where social climbers show off their fancy, expensive residences, cars, boats and significant others. Some are pretenders, frauds or criminals, but most of them, even with all of their trappings of wealth, are unhappy. No flaunting would be necessary if they were truly secure with themselves.

The author described two deaths attributable to the haughty environment, plus a few “May-December” marriages that ended in divorce that: a) included litigation over the prenuptial agreement as a way of protecting one’s assets from a gold-digging spouse (and ex-spouses; who might buy a $12,500 red-ostrich pocketbook at Hermes on Newbury Street), and b) the traumatic impact on the children involved.

On another topic, “It was not just manners that were breaking down but a profound social code that had governed Palm Beach for a hundred years.” One example of disruption of the status quo was the approval of Jews and gays as members at a country club. Donald Trump’s club, Mar-A-Lago broke the exclusivity barrier in Palm Beach. It wasn’t that he necessarily favored civil rights, however; it was merely a happy side effect of his desperation for money when he started the club in the mid-1980’s. One example of desecration of the social code- rudeness unprecedented for the 1990’s– could be seen in the bribing of valet parking attendants so boors could cut the line of people waiting to have their cars fetched after attending a social event.

Read the book to learn what transpires annually at the hundreds of Palm Beach charity events, balls, celebratory meals, fashion shows and parties, etc.; the gossip sources, and the current distinguishing feature of the truly wealthy.

The Book of the Week is “Mastering the Art of Soviet Cooking” by Anya Von Bremzen, published in 2013. This volume recounts the food-related details of the lives of the author (born in 1963) and her mother, who, up until 1974, lived in the former Soviet Union before moving to the United States. As can be surmised, they suffered many hardships from successive oppressive regimes that gave rise to hunger.

Under Vladimir Lenin in 1918 Russia, “The very notion of pleasure from flavorful food was reviled as capitalist degeneracy.” Millions died of starvation under Stalin in 1927 when he took over the means of grain production. The author’s grandfather, possessor of exceptional survival skills, was an intelligence officer under Stalin, so Von Bremzen’s family had access to the food of the wealthy. The author’s mother raised her to be a food snob. Stalin’s personal culinary expert Anastas Mikoyan visited America in 1936. “Unlike evil, devious Britain, the US was considered a semi-friendly competitor – though having American relatives could still land you in the gulag.” That attitude had changed by 1952.

The author’s mother celebrated the anniversary of Stalin’s March 1953 death, with a dinner party. She wed in 1958 at a government office and “…moved into her mother-in-law’s communal apartment where eighteen families shared one kitchen.”

The Soviets recycled mayonnaise jars all the time for many purposes, including medical samples; the jar itself was expected to be provided by the patient. When the author and her mother moved to the U.S., “Ahead of us was an era of blithely disposable objects.” Von Bremzen’s culture shock arose while food-shopping not from the dizzying array of products, but from the inability to show off those products to less fortunate people, such as Soviets. All Americans took such cornucopia for granted. She was disgusted that American food appeared to be phony and lowbrow, like Spam. At Christmas, Von Bremzen was grossed out by Oreos: “…charcoal-black cookies filled with something white and synthetic. A charcoal-black cookie! Would anyone eat such a thing?”

Mikhail Gorbachev’s anti-alcohol campaign ired many Soviets, as “Getting booze for the holidays ranked at the top of everyone’s concerns.” All the Soviet intelligentsia drank excessively. It was unpatriotic to not drink. Everyone had a drinking partner. Proposing toasts and making conversation with the partner was mandatory. Drinking alone was anathema, socially unacceptable.

Read the book to learn more about the Soviet culinary culture and history through the decades, and even see some authentic recipes.

The Book of the Week is “Cathedral of the Wild” by Boyd Varty, published in 2014. This ebook is the autobiography of a member of the family who owned the Londolozi Game Reserve in South Africa.

The Reserve was started by the author’s father and uncle. As is well known, the bushveld of South Africa is fraught with sources of life-threatening injuries and illnesses. In the 1970’s, the founders braved these, plus primitive conditions, to regenerate life in the biosphere on land overgrazed by cattle, to build infrastructure and a business. They felt a close connection to the environment. Their endeavors were ecologically friendly in nature. However, they were trying to introduce a concept before its time, so people criticized their making money from realizing their vision. A “…classic Varty Brothers project… was outlandishly ambitious: vast in scope, freighted with complicated logistics, and therefore irresistible.”

During the author’s childhood, his uncle’s focus on his then-project, such as filming wildlife documentaries or preventing species extinctions, took priority over protecting himself and others from dangers. From a very young age, Varty and his older sister Bron were obligated to assist their uncle with various challenging tasks, such as operating the sound system in the presence of wild animals, shooting a rifle (when necessary), driving a Land Rover, etc. When Varty was about ten, their parents pulled them out of boarding school and assigned them a tutor, Kate. “Bron, Kate and I were crossing the Serengeti [in Tanzania] with about two million wildebeests… hundreds of thousands of gazelles and zebras, travels twelve hundred miles…”

Varty recounts morbidly fascinating stories about an elephant’s charging at the Land Rover (a common occurrence) and various other traumatic episodes in his life. He rambles on a little too long about his and his family’s psychological healing from these occasions when they could easily have died.

Nevertheless, read the book to learn of these episodes, plus about the celebrity who visited the Reserve, and why.

The Book of the Week is “All or Nothing” by Jesse Schenker, published in 2014. This suspenseful, eloquently written ebook tells the exceptional life story of a member of America’s “Generation Y” who has beaten the odds for survival, considering his situation.

“I had two jobs and no place to stay, but I literally cared more about having drugs than even a roof over my head… at night I slept outside, swathed in a blanket of newspaper… ”

The author describes in vivid detail his ordeal in connection with substance abuse– of his own making– and how he got through it. He wrote that in Fort Lauderdale, sellers of illicit drugs diluted their wares with “… laxatives, Benadryl, sugar, starch, talc, brick dust, or even f–g Ajax” and how all junkies commit thievery against each other.

Schenker also recounts his experiences in the restaurant industry, where he encountered other addicts in the kitchen. The culture is also one of an abusive hierarchy; the justification for this is that everything must be perfect. On more than one occasion, when the author’s food preparation was less than perfect, he was loudly berated and had a tray with his creations violently thrown at his chest.

Read the book to learn how Schenker transferred his skills at manipulating other people, from getting high to getting his career in gear. Malcolm Gladwell would categorize him as an “outlier.”

The Book of the Week is “Sirio, The Story of My Life and Le Cirque” by Sirio Maccioni and Peter Elliot, published in 2004.

Sirio, born in spring 1932, came from a poor family in the resort city of Montecatini in Tuscany. His immediate family members could read, unlike most other people his family knew. His father had been a multi-lingual concierge who worked long hours at a hotel. His uncles worked long hours on the farm. Since he was orphaned at an early age, and was short on education, he felt his career options were limited. He therefore fell into the role of waiter at a hotel restaurant. In the 1930’s, waiters were required to dress elegantly, be multilingual and actually prepare food in front of diners at the table.

In the 1950’s, Sirio was receiving training the traditional French way as a hotel chef. But he was part of a trend later labeled “nouvelle cuisine”– meaning preparing food creatively– putting a regional, personal touch on the food. “…And they [the chefs] refused to treat people badly… Paris was still ruled by the hotel mentality.”

The French had an elitist system whereby the trainees slaved away long hours and were bullied unmercifully so only the most dedicated ones survived. If they were courageous, they started their own restaurants and repeated the cycle with their underlings. As was common for aspiring chefs of his generation, Sirio paid his dues in a few different European cities. In the 1960’s, he basically played the role of greeter at an upscale hotel restaurant in New York. He was skillful at this job, given his diplomatic temperament with the rich and famous diners.

Sirio has these words of wisdom for the reader: “There’s a saying, ‘The customer is always right.’ Not true. Not always. The customer always gets what he wants. Very different. All I do is try to understand what they want.” and “You know, if you talk to a real man, not a phony, they tell you where and how they learn things… So many chefs I know just pretend to know things… Many times in the kitchen they don’t want to learn anything at all, especially not from an owner…”

Read the book to learn how Sirio finally got to run a restaurant of his own; of the chefs he employed (including his falling-out with Daniel Boulud who behaved unprofessionally at the end); his adventures in the business; and how Sirio’s co-author gets a bit full of Sirio when he boldly proclaims, “By 1981 Le Cirque was the most famous restaurant in the world.”

The Book of the Week is “The Last Resort: A Memoir of Zimbabwe” by Douglas Rogers, published in 2010. The author of this extremely suspenseful ebook describes how his landowner-parents fared in the years after the spring of 2000, when Zimbabwean dictator Robert Mugabe ordered that land owned by light-skinned people be taken over by dark-skinned. The author’s family was light-skinned.

This is a lurid story of how the use of three major instruments of power– lawyers, guns and money– did not necessarily play as important a role in his parents’ fate as their history, the relationships they formed and actions they took.

Rogers was a travel writer who had moved out of the country long before. His parents had stayed to defend their property in Mutare, (about 180 miles from Harare) on which, because it was land unsuitable for farming, in 1992 they had built a resort that originally hosted young backpackers in its chalets.

Read the book to learn about:

a) the irreverent goings-on and clientele at the resort through the years,

b) how his father fared in attempting to deal with the lawless, bureaucratic Zimbabwean government, and

c) whether the author’s parents’ dealings with various people– pro-Mugabe (officials, thugs who perpetrated violence against whites, and those who had the government’s permission to move onto the property of the light-skinned) and anti-Mugabe (activists and fighters)– allowed them to survive.

This blogger skimmed the ebook, “Boozehound” by Jason Wilson, published in 2010.

The author writes about the lingo and trends of the $54 billion alcohol industry. He laments that commercial sour mix, like for a Tom Collins or Sloe Gin Fizz, is indicative of a cheap, unprofessional bar.

Read the book to learn of the author’s experiences at a wide range of tastings, the mythmaking that sometimes occurs in the promoting of a drink, bits of trivia such as the snippet that the company Fernet-Branca “…reportedly controls 75% of the world’s saffron market” and learn the national cocktail formally assigned to Nicaragua in 2006.

The Book of the Week is “Work Is My Play” by Wallace E. Johnson, published in 1973. This is the career memoir of a lifelong workaholic.

The author discusses his passion for doing business. In the 1950’s, he co-founded Holiday Inn on the concept of offering an affordable place for families to stay while they were on a road trip, with accommodations and dining that were superior to those of Howard Johnson’s (no relation to the author), the only other option at the time.

The author fondly describes the opportunistic personality of one of his business partners with a memorable anecdote. The partner grabbed his wife before she had finished her lunchtime pie (she was used to that) in order to punctually attend a government auction of land parcels in an undeveloped area. He then proceeded to win the bid on every single parcel because he knew real estate prices would rise in the long term.

Read the book to learn how the author had fun working nonstop and making lots of money.

The Book of the Week is “Four Seasons, The Story of a Business Philosophy” by Isadore Sharp, published in 2009. In the early 1950’s, in his early 20’s, the author worked with his father, a construction contractor. He served as construction manager, rental agent, salesman, and financier. He parlayed his experience into building hotels in later decades.

The first Four Seasons opened in Toronto in 1961. It was a motel. Because the location of the second Four Seasons (actually called “Inn on the Park”) was less than ideal– the Toronto section of North York– it had to offer a few unusual features and amenities, such as smoking and nonsmoking floors, a restaurant and a fitness center, in March 1963. The property manager got a famous sports trainer to run the fitness center. In 1966, the trainer was accused of pushing performance-enhancing drugs. “He later died of lung cancer, from smoking.”

In the late 1960’s, London already had five five-star hotels. But Sharp wanted to build another one anyway. He and his business partners “…signed an 84-year lease at 210,000 Pounds Sterling a year, to be renegotiated every 21 years. He insisted on having air conditioning, unlike the competition. The hotel, opened in January 1970, ended up costing 700,000 Pounds. The lease was modified to allow a renegotiation every fourteen years.

Over the course of four years prior to the building of the hotel, the author’s London contact engaged him in social interaction to make sure he was trustworthy. The foundation of business is trustworthy relationships. The author said of certain of his major investors and his brother-in-law, “There was complete trust. Once we shook hands on a deal, there was no need for lawyers and signed documents.”

The author established an investing policy due to skyrocketing inflation in the mid 1970’s: putting a ceiling on his share of ownership at a small percentage of equity. No more than $3-5 million per property. This was based on a simple calculation of the maximum hotel fees he would collect over the first five years; Four Seasons became a property manager, rather than a real estate developer.

The Four Seasons hotels offer high-end luxury, targeting exclusively wealthy Americans and business executives. As its culture has evolved, it has identified a set of values to which its employees adhere and by which it does business: respect, fairness, honesty and trust. Sharp sought to make it a companywide habit.

Sharp knew that employees whose jobs include direct guest interaction are the ones who directly generate most of the hotel’s revenue, and the experienced ones are “… storehouses of customer knowledge, role models for new hires and advisers for system improvement…”

The author claimed that hotels other than Four Seasons face the major competitive challenge of easily accessible reservations data due to technological advances. The Web “…put every week’s best hotel deal at every traveler’s fingertips, raising the specter of unusually lethal periodic price wars… We didn’t compete on price… we were the one hotel company that could take full advantage of the new [economy] without any problems.” Right.

The last quarter of the book was a brag-fest. Nevertheless, read the book to learn of Sharp’s unpleasant episodes with regard to: Sheraton in Vancouver, attempts to open hotels in Italy, India and Venezuela; political unrest in Indonesia, ownership of The Pierre Hotel, and much more.

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About Me

Sally loves brain candy and hopes you do, too. Because the Internet needs another book blog.

My Book

This is the front and back of my book, "The Education and Deconstruction of Mr. Bloomberg, How the Mayor’s Education and Real Estate Development Policies Affected New Yorkers 2002-2009 Inclusive," available at Google's ebookstore Amazon.comand Barnes & Noble among other online stores.