“Yesterday we debuted the first of this two part series on Smarter Selling with Keith Rosen. Rosen is a sales coach, author, speaker and has been recognized by Inc. magazine and Fast Company as one of the five most influential executive coaches. In part one of our interview Keith taught us about the power of questioning and going deep to close business. Today Keith takes us farther down the path of value creation while reminding us of the skills that really matter.

What are your tips for a tough economy?

I’ve decided (and many of my clients are on board with this as well) that it’s no longer as tough as it was out there. That’s right. Strip away what you hear in the media, and look objectively at what you can control; this one telltale sign that something in your selling formula needs to be developed, modified or redefined:

If there are people in your organization, even in your industry or profession who are currently performing like rock stars, that should provide you with one very critical insight. That is, it can be done because it is currently being done by someone else!

Here’s a very clear insight into one example of some general statistical information about the selling profession that will help you begin the process of fine tuning and developing your own data driven solution to increasing your sales.”