'So Olympus is trying again to lure this lucrative audience to its Micro Four Thirds camp, this time with the more consumer-friendly designed and priced E-PL1.
'

'And in the eyes of many consumers the E-PL1 will best its more expensive bigger brother due to the fact that, for the first time, Olympus has included a built-in, pop-up flash, activated by a thumb switch situated at the top left-hand edge of the camera back. '

'the E-PL1 feels sturdy and easy to tote around from bag to beach and back again.'