Jim Nabors, who gave popular culture its most enduring image of a wide-eyed, good-natured if none too bright hayseed in a character whose very name – Gomer Pyle – would become synonymous with lovable rube, died Thursday in Hawaii. He was 87.

With catchphrases “Shazam!” and “Golly” (the latter drawn out to four or five lilting syllables), Nabors debuted his downhome, gas station attendant character in 1962 on The Andy Griffith Show, where the slow-going, dim-witted Gomer was a constant irritation to Don Knotts’ officious, high-strung Deputy Barney Fife.

The Gomer character, and Nabors’ odd-couple chemistry with Knotts, proved so popular with audiences that he was given his own spin-off series in 1964. Gomer Pyle, U.S.M.C, co-starring Frank Sutton as his ever-yelling drill sergeant Vince Carter (“I can’t heeearrrr youuu!”) ran until 1969 on CBS.