Last summer Lay’s decided to crowdsource its next potato chip flavor. Its ‘Do Us A Flavor’ campaign brought in millions of suggestions via social media which were then reviewed by celebrity judges such as Iron Chef Michael Symon and starlet Eva Longoria.

Lay’s recently announced the three flavor finalists: Cheesy Garlic Bread, Sriracha, and Chicken & Waffles. They’re currently at supermarkets across the U.S. and will stick around until May 4. Based on the votes that will no doubt flood Lay’s social media outlets, only one flavor will remain on store shelves after the contest. The flavor creator also will win $1 million or 1 percent of the bag’s sales (whichever is higher).

Around 111 million sets of eyes will be glued to the screen for the Super Bowl, but what is the real sport being played? With the price for a 30-second spot being $3.5 million, advertisers are entering into a gridiorn of their own to generate the most buzz about not only their brand, but their execution. Almost every brand with a Super Bowl spot is teasing us with short preview clips and contests.

Last week, the tranquil waters of Twitter were shaken by a newcomer to the social sphere. Vine, a Twitter app that allows people to share 6-second looping video clips, was released and instantly created waves of excitement and buzz.

Around Christmas time, Facebook was experimenting with a new paid messaging system to ensure that a message you wanted to deliver to a user’s main inbox got there and didn’t get dumped into his or her ‘other’ inbox (a step above the spam folder). The price point being tested at the time was $1.