social media (social networking)

Social media (or social networking) encompasses all interactive websites that allow users to virtually connect with each other, maintain relationships, and update with personal items like photos. For nail techs, three of the most relevant sites are Facebook.com, Twitter.com, and Nailartgallery.nailsmag.com.

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.