Twitter’s decision to double its 140-character limit to 280 last month naturally prompted criticisms and opposition. Many Twitter users criticized and mocked the character increase, saying Twitter should have addressed serious issues like trolls and fake bot...

Hollywood film promoters demonstrate how paid media can enhance earned media. Entertainment company A24 combined promoted tweets and earned media mentions to promote its movie, The Disaster Artist. Specifically, it used promoted tweets to link to a Variety cover story...

While video gains attention, marketers and PR may be neglecting audio content. People can listen to podcasts, music or audio books while they drive, walk, exercise and even work at their jobs. Podcast content is estimated to reach 67 million people and 8 billion hours...

Public relations agencies may receive an unusual request from freelance writers. The writers offer to include their clients in the freelancers’ articles for a fee. British PR firm Rich Leigh and Company told Forbes last year that one of its freelance writers requested...

Marketers plan to increase their influencer marketing budgets even while most struggle to measure their influencer marketing ROI. However, measurement of influencer marketing is gradually becoming more sophisticated, a new survey reveals. According to a survey by...

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