With 80 percent of users on mobile, Pinterest is making an effort to assure that buyers have an easy experience for buying goods from the service.

Pinterest is also working with Shopify and Demandware to introduce secure purchasing for some 2 million products later this month. Supported payment platforms will include Stripe and Braintree.

Pinterest doesn’t take a cut from sales and you still get to handle shipping and customer service the usual way. It also does not store credit card information. Pinterest is working with payment processors so that when you pay for an item with Apple Pay, it uses a device specific account number instead of your actual credit card number. Thus, neither your device nor Apple Pay sends an actual card number to the seller.