What if, instead of marketing to a general demographic, you marketed
to a specific individual? What if, instead of waiting for a patron to commission new work, an artist simply designed it based on someone's psychological profile? If an online ad asked
for you by name, could you resist?

16 years ago, Sports Illustrated ran an article that examined the growing symbiosis between sports and digital technologies. Along with several terrifically prescient predictions, it also pegged one of history's worst video games as the wave of the future.