The Great British Bake Off has had more interest than usual this year, and for good reason – not long ago, the BBC announced the hugely popular show would be moving to Channel 4. It would be an understatement to say the British public were outraged – what would happen to our beloved Paul and…

Word of mouth is one of the most powerful and cost efficient forms of marketing. But how do you get people talking about your content? When producing content for your brand, be that a social media post, a video, or a blog article, your number 1 goal should be to make your content engaging. Too…

Chatbot – a service powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. By allowing brands to communicate with users through messaging apps like Facebook Messenger and Slack, chatbots or virtual robots are transforming the way that companies communicate with their customers. From programmed chatbots that can respond to…