After his "recent pattern of behavior," YouTube suspends ads on Logan Paul's channel

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Friday, February 09 2018
ABC News Radio

Freeform

(NEW YORK) -- Internet superstar Logan Paul has suffered another self-induced career setback, just weeks after a controversial video landed him in hot water.

YouTube announced that it has temporarily suspended all ads on his wildly popular channel, "in response to Logan Paul’s recent pattern of behavior."

The company, which is owned by Google, notes that in the past few weeks, Paul -- who has some 15 million YouTube channel subscriber -- "encouraged" followers to perform the potentially deadly Tide Pod Challenge, and also tasered a dead rat.

Paul's behavior "makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community," says the online video giant, noting that some of the videos violated YouTube's user guidelines.

Paul was lambasted by both the company and by many followers for a video he posted to his channel December 31, in which he showed -- and goofed around near -- the dead body of a person who had come to Japan's so-called "Suicide Forest" to end his life.

Paul apologized for the "mistake," and also stepped away from the platform for some time to reportedly do some soul searching. He recently returned with a video raising awareness of suicide and mental illness, and vowed to donate a million dollars to various related charities. The National Suicide Prevention Hotline was the first recipient of a donation; a representative told ABC News they'd received a quarter million dollars from him.