Posts tagged lead magnet

Without a List, You Are a Shop Without a Door. Building a list of subscribers is crucial right from the moment you start your business. Why? Because those people who sign up to join your list (who subscribe) are the people who will become your customers. You must treat them well, of course. (The signing-up […]

Lead Magnets – Trip-Wires. How do they differ? When generating leads and trying to make sales, it is important to have some tactic that will snatch and hold the attention of the person we are trying to influence. Away from the ‘real’ world, we have no physical presence, or power of voice to persuade directly, so in the virtual world, […]