Data Intelligence

Why ONEcount?

Activate audiences across all touchpoints in real-time

The Identity & Behavior Approach

ONEcount's customer data platform (CDP) couples DMP capabilities. Track unique visitor interactions across all channels, convert anonymous visitors to known, identified users. Three years of user history is appended to their new "known" status—retroactively growing your audience. No other system can do that.
Connect all marketing data and create behavior-rich user segments. Sync custom segments and improve campaign precision.

INDUSTRY AFFILIATIONS

Success Stories

Medical, consumer & B2B publishers

Frontline Medical Communications

As the industry’s largest medical communications company, Frontline turned to ONEcount to target banner ads in real-time at the physician level, list match against a unified audience database, provide consolidated advertiser and engagement reporting, implement global sign-on and content gating across 40+ websites and third-party platforms.

Foreign Policy

ONEcount was deployed as a single sign-on/ gating/ paywall solution across the publisher’s digital enterprise. All user accounts, including social log-ins, were captured in the platform and connected to a single user ID. Previously a user signing in via Google, Facebook, or on mobile and multiple web browsers were treated as four separate accounts, each with its own number of “free” page views.

NEWS

Smart Briefs, trends and best practices

Last week ONEcount, the audience activation platform, announced the addition of Chris Raimundo, former BPA auditor to lead customer relations. His previous experience will provide opportunities to contribute to a wealth of industry knowledge to ONEcount clients and internal team. Chris’ background in publishing and advertising complements ONEcount’s focus on providing media companies with technology[…]

Last week ONEcount, the audience activation platform, announced the addition of a Content Recommendation Engine as an added feature in the latest release. The Content Recommendation Engine uses Artificial Intelligence, or A.I., to identify and categorize content by topics. This new feature helps media companies increase audience engagement, website pageviews and average time on-site. for[…]

ONEcount and ESP Computer Services, Inc. (ESP) announced this week a strategic integration that will amplify the powerful services they provide to mutual customers. ESP fulfillment customers will have real-time access to the host of capabilities that ONEcount’s platform includes to optimize user experience across multiple marketing channels. ESP joined ONEcount’s Value-Added Implementation Partner (VIP)[…]

Over the past 6 years the number of marketing technology solutions has rapidly increased every year from a measly 500 solutions to nearly 6,000 solutions today. Each of these solutions are used by websites for a variety of purposes including: ad network capabilities, e-mail marketing, customer service apps, data & analytics and social media marketing.[…]

Facebook’s prominent presence in national news during Q1 of 2018 has involved stories about changes impacting publishers and media companies in multiple ways, both good and bad. ONEcount recapped the effects of the changes the social media network made and reviewed what this all means for digital publishers. January 2018: For the past few years[…]

In the past year publishers, marketers and database managers increasingly realized the true significance of the European Union’s General Data Protection Regulation (GDPR) enforcement. Last week during a Senate Hearing in Washington, DC Senator Maria Cantwell (D-WA) brought the greater public’s attention to GDPR. Facebook’s CEO Mark Zuckerburg was asked if he thought European regulations[…]

There is more of a difference than just United States’ “opt-out” standard privacy laws compared to the European Union’s “opt-in” standard. ONEcount took a deeper look at each union’s privacy law standards. Check out some of the differences highlighted in the infographic below. Click here for more information about how ONEcount’s solution supports GDPR compliance.[…]

Beginning May 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) will gain regulatory power. This law includes US-based businesses, specifically multinational companies, who will be subject to the regulations if their databases contain any information on EU citizens residing in the EU. The simplest approach to comply would be to block all users[…]