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This article is by Gretchen , social architect at grtchnfx, a consultancy that uses earned, owned and paid social media holistically to help companies from startups to big brands become social businesses of the future.

Executives who have been smart, willing and nimble for the last five years, this post is for you.

Let’s assume you are already building a social business, are a content marketing machine, have monetized your digital assets, have an engaged fan base, and are leveraging the 34 gigabytes of data each consumer is generating daily across your entire organization. Now what?

1. Impermanence. We have to stop being concerned about scaling a presence on every platform that pops up. Kids are moving too fast these days, and they have no platform loyalty. The only thing that sticks is what becomes a utility and as data becomes more exportable, even this will change.

Don’t get me wrong. It’s definitely important to grab your brand username, play around, test, run promotions, analyze and learn. If your teams always keep up with what’s new and hot in this way, you can take your time on the acquisition investment. You'll know when you need to ramp up because nobody will shut up about it. Remember the incessant talk of Pinterest in 2012?

Right now, you should be playing with Instagram videos and exploring SnapChat, if you are not already.

2. Real-time. Brands can compete with TV commercials on Twitter – and very few have jumped in. Let's imagine for a moment that it's time for "Californication;" the 30-something, college-educated, disposable-income audience sits down to watch with their phone or tablet (or both). You're a California hotel or a hip retail clothing line. You can engage with people discussing the show with hashtags from your brand Twitter page and thoughtfully introduce California-cool outfits or vacation packages with photos of YOUR hotel or cool clothes combined with relevant lines from the most recent episode, as one example.

Of course, this tactic requires clever marketing -- but you know that, we already determined you are already brilliant at social, and understand the nuances of what people will tolerate and won’t.

3. Combining tech and real-world. Please, please believe me when I say Glass is going to rock your face off. Maybe literally. I just received my pair last week and although it’s extremely early and apps and capabilities are still very limited (i.e. web browsing sucks and no directions are available on an iPhone), the potential is crazy enormous. While I’m on this topic -- please, stop debating about whether wearable computing will be better for your head or wrist -- it will be both. We will use them in conjunction. Wrist technology will be for biometrics, and glasses or lenses will be for activities where you need content/data in your field of view -- think helping you get a yoga pose just right or where to aim the ball to go into the basket.

Things marketers need to think about now: Store window/inside venue/billboard display -- Scan a code and see today’s specials or sales via product photos, or even create a CTA to let people know to check-in or tweet about the store/product and receive a discount. Or put a code on the product tags that allow the customer to see photos, videos or product reviews. One-dimensional objects suddenly become data rich visual experiences. This is the next frontier.

4. Bio data. Now hear me out. This isn't just for health care or fitness geeks. Brands, bands and venues, this is going to blow your mind. Imagine if you knew how your customers were *feeling.* Really, imagine that.

Now, take a look at the ongoing work of bio signals being mapped for different emotions. I'm assuming you've put these two concepts together because you're reading this.

Yes, finally -- the future we all imagined through sci-fi entertainment is here. And if you haven’t already, It is time to get your social operating like a fighter jet and not a beat-up Honda so we can all move to the next giant leap in communications and tech.