Articles on Sitelinks

Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer's block hurts their ad-creating process.
Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer's block hurts their ad-creating process.
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The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to create a separate campaign.
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to create a separate campaign.
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Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
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The new feature gives marketers more space to promote their products and separate themselves from competitors.
The new feature gives marketers more space to promote their products and separate themselves from competitors.
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Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher.
Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher.
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Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins.
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins.
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While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab.
While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab.
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Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google.
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google.
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Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center.
Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center.
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Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good, the bad, and the clunky – including mobile, ad extensions, free phone calls, location targeting, and scheduling.
Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good, the bad, and the clunky – including mobile, ad extensions, free phone calls, location targeting, and scheduling.
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Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run at the campaign level only. Learn how you can set up sitelink extensions to your campaign.
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run at the campaign level only. Learn how you can set up sitelink extensions to your campaign.
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Many of the 65 algorithmic and search changes Google made in August and September were related to local search results, snippets and sitelinks, and producing better results based on query intent. Were Panda and EMD updates skipped over?
Many of the 65 algorithmic and search changes Google made in August and September were related to local search results, snippets and sitelinks, and producing better results based on query intent. Were Panda and EMD updates skipped over?
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In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. Get ready here and now.
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. Get ready here and now.
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Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn how to set them up and increase your chances of getting top ad spot with enhanced sitelinks.
Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn how to set them up and increase your chances of getting top ad spot with enhanced sitelinks.
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Google is busy testing more new SERPs formats, including one that moves Google Shopping results to the right sidebar and another that enhances mega sitelinks by sorting the site’s contents into tabs the user can flip through on the results page.
Google is busy testing more new SERPs formats, including one that moves Google Shopping results to the right sidebar and another that enhances mega sitelinks by sorting the site’s contents into tabs the user can flip through on the results page.
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Since the black Google+ bar debuted in June 2011, there have been plenty of complaints about it and many people still hate it. How do you remove the black bar? A new trick to eliminate the bar from Google's home page has been discovered.
Since the black Google+ bar debuted in June 2011, there have been plenty of complaints about it and many people still hate it. How do you remove the black bar? A new trick to eliminate the bar from Google's home page has been discovered.
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While Google’s Penguin update, unnatural link warnings, two Panda refreshes, and a parking domain classifier issue made headlines in April, Google announced that is launched more than 50 other changes to its algorithm during the month.
While Google’s Penguin update, unnatural link warnings, two Panda refreshes, and a parking domain classifier issue made headlines in April, Google announced that is launched more than 50 other changes to its algorithm during the month.
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In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. Let’s review AdWords Ad Extensions and why you should use them.
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. Let’s review AdWords Ad Extensions and why you should use them.
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SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you.
SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you.
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A slew of reports in recent days indicate that Google is further experimenting with a new look that expands on sitelinks for branded searches. The new presentation includes 12 (or 13) sitelinks, and shows the meta description and destination URL.
A slew of reports in recent days indicate that Google is further experimenting with a new look that expands on sitelinks for branded searches. The new presentation includes 12 (or 13) sitelinks, and shows the meta description and destination URL.
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Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you.
Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you.
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Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage.
Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage.
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There have been many changes to paid search this year. Here are some tips on how to get started with targeting display ads above the fold, migrating to modified broad match, and testing click-to-call.
There have been many changes to paid search this year. Here are some tips on how to get started with targeting display ads above the fold, migrating to modified broad match, and testing click-to-call.
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