Promotion and causal retail

Shorter product life cycles and rapidly changing consumer preferences have increased the need for fast and dynamic reporting. This helps manufacturers and retailers determine market trends, pricing and assortment management.

We help you gauge the ROI of your marketing activities; providing insights across all causal sources from all over the world. From printed circulars, to ecommerce websites, to e-newsletter, to the point of sale in-store, we cover the consumer journey at retail within a leader panel.

We identify and analyze assortment, pricing, placement and promotions at SKU level by named key account to give you the full picture to monitor the impact on retail sales.

Retail marketing activities have a huge influence on shopping decisions. When we asked shoppers what influences their buying decisions, retail promotions ranked as a key factor.
Have a look at our new infographic for more!

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