THE Wisconsin Commercial Video Production Company

Grips, gaffers and best boys. Video production crew titles sound like mates on a pirate ship. Most of them have the same attitude towards plunder. You would too if you were trying to pay off 60k in student loans by holding a light.

With Steven Libbey

More CEO Life Episodes

Forget balancing personal and professional. iNET CEO Steven Libbey's worklife/lifework is an explosive fusion & neverending quest to dominate the web for our clients. Every Project is a passion project. Every minute counts. Stay tuned for more [insert how many times a video will be released here]

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.