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BMW recently unveiled its latest marvel of engineering — the new 2018 BMW M8 GTE — in its finest livery during a demonstration Wednesday, Jan. 31, at the 2018 IMSA WeatherTech SportsCar Championship in Daytona Beach, FL. This luxury race car went head-to-head with other vehicles in the GT class during a 24-hour competition on the Daytona International Speedway and is the next milestone of BMW’s “Mission8” initiative. Stunning everyone with its elegant yet aerodynamic design, the 2018 BMW M8 GTE was clad in the company’s traditional blue and red stripes, starkly displayed against a white background. What is really…

Welcome to our new series of blog posts titled BMW Motorsport Heritage! In each installment, we will give an overview of an important moment in BMW's Motorsport history. Our first topic is one of BMW's most successful sports cars, the BMW V12 LMR.

The 1999 V12 LMR was developed and built as a successor to BMW's failed Le Mans Prototype entries in the 1998 24 Hours of Le Mans, one of the…

Tonight at 11:35 p.m. EST, BMW Films will take over NBC’s “Tonight
Show with Jimmy Fallon.” The national audience will be treated to a viewing of “The Escape,” starring Oscar®
nominated actor Clive Owen and the all-new BMW 5 Series Sedan, which will be shown in four two-minute
segments during the show’s commercial breaks and then directed to www.BMWFilms.com to see the exciting finale.

BMW has announced that the BMW i8 Protonic Frozen Black Edition will have its world premiere at the 2017 Geneva Motor Show. It will feature BMW Individual Protonic Frozen Black paint finish and a bespoke interior. Later in 2017, BMW i will also launch the BMW i8 Protonic Frozen Yellow Edition, giving customers another way to experience electrically-powered BMW driving experience with added exclusivity.

Endowed with an aesthetic appeal and dynamic flair all of its own, the BMW 4 Series has stood out with its supremely assured and stylish air ever since its launch. A total of nearly 400,000 sales worldwide (up to the end of 2016) is testimony to the tremendous allure of the BMW 4 Series, whose story began in 2013 with the arrival of the BMW 4 Series Coupe. The following year, it was joined…

BMW has taken the wraps off the seventh generation of its venerable 5-series sedan, which we’ve already driven in prototype form. Code-named G30, the newest 5-series sports new sheetmetal that appears cribbed from the 3-series, while its array of new tech features borrows heavily from the 7-series.

Size-wise, the new 5 pretty much stays the course. Its dimensions are all within an inch of the previous car’s, except for overall length, which grows…