Thursday, October 7, 2010

This just in from OPI- do not adjust your screens- you are really seeing this :O I'm keeping an open mind and I have to admit- the colors look REALLY good.

Multi-Platinum Selling Singing Sensation

Justin Bieber Hearts Nicole by OPI!

Nicole by OPI Hits a High Note with

The One Less Lonely Girl Collection

Inspired by Justin Bieber

Justin Bieber fans, rejoice!Nicole by OPI has joined forces with the 16 year-old multi-platinum selling singing sensation to introduce The One Less Lonely Girl Collection. Inspired by the superstar’s hit songs and larger-than-life persona, the collection will launch with six new Nicole by OPI Nail Lacquer shades available exclusively at Walmart for Holiday 2010. Subsequently, Nicole by OPI will unveil eight more Nail Lacquer shades for The One Less Lonely Girl Collection, available beginning in January 2011 at Walmart and in February 2011 at select Target, Sears, Ulta and other retail locations.

“We are thrilled to team up with such a widely beloved singer who has made major waves in pop culture,” says Suzi Weiss-Fischmann, Nicole by OPI’s Vice President & Artistic Director. “The colors in the collection are modeled after the upbeat and emotive nature of Justin’s songs, as well as his own unrivaled energy.”

The first six new Nicole by OPI Nail Lacquers in The One Less Lonely Girl Collection include:

One Less Lonely Glitter

This pale purple is a total keeper.

Prized Possession Purple

This vibrant grape demands a shelf of its own.

Give Me the First Dance

Take a number! Everyone wants this sexy silver.

Me + BlueA metallic deep blue that’s just perfect for you.

OMB!

You have to see this metallic red to be-lieb it!

Step 2 the Beat of My Heart

Take the lead with this heart-filled hue.

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. The first six Nicole by OPI Nail Lacquers in The One Less Lonely Girl Collection will be available beginning in December 2010 at WalMart, with a subsequent launch in January 2011 at Walmart and in February 2011 at select Target, Sears, Ulta and other retail locations.

OK. So. It's Bieber-inspired?! He is one of the reasons I'm glad I don't have a girl. LOL There are a few I'd like, but I'm kinda in the same boat as Deb. I don't know that I'd get any of them just because.

This is ridiculous. If anyone deserves a nail polish collaboration/collection, it's Katy Perry. I'm not a fan of her music either, but at least she DOES HER NAILS.This is a blatant buy-our-product-because-we-put-a-famous-person's-name-on-it grab.

Still, if the tweens let any polishes hit the clearance rack, I might pick up that purple glitter and the one with the hearts. I doubt that'll happen though.

Way to go Nicole by OPI....blatant marketing to children. Tweens don't listen to Justin Bieber, girls under the age of 10 are his biggest fans. I have no problem with little girls wearing polish - hell I did - but this is just a marketing ploy. It doesn't help that their prices have gone up like crazy - $12 a bottle at Shoppers' Drug Mart. They seem to be getting greedy, and this is a sure sign.

I agree with Katy Perry as a collection, or Rihanna or Lady Gaga, for that matter. At least they are women. Hell, even Miley fricken Cyrus would make sense. This is just silly.

They have just ruined their brand in my eyes. Unless you are under the age of 12 this is not appealing to the nail polish market and those of us who actually want to spend our own hard earned money on nail polish! ARGH! same with twilight - I refuse to buy this! Nicole is dead to me now

Uhmm... holy crap. This is definately focusing on pre-teen girls for marketing. Some of the colours are kind of nice, though. I'm confused. And HEY NOW- Even though I don't like Justin Beiber's music I'm not going to shit on the kid for this stuff. He is a kid, not Hilter. Relax people.

I don't know if it is because I'm from germany (maybe the fever isn't THAT cruel here) - but to me it's totally whatever which person or star stands behind a nailpolish? I really love nailpolish because it looks nice on my nails - not because someone everybody knows (or hates) takes care of the commercial for it... I can't understand the whole thing going like "oh no I'm not going to buy this because of him" - it's just nailpolish ladies - so if it's nice go and get it...

I've got to make sure my daughter doesn't see this display, she'll be all over it. I'm not that excited about it, I feel like I've seen all of the colors before. Beat Of My Heart is different but it's soo dang hard to get those tiny hearts out the bottle I don't think it's worth it.

Please tell me the promotional pictures will look COMPLETELY different from the actual polishes. I will not forgive OPI if they do gorgeous polishes for such an awful, awful singer. I do not see what younger girls see in him.

OMG Gross! All bad! Why on earth did opi do this????? Maybe they're trying to discontinue Nicole hahaha What's gonna happen to his career when he hits puberty and stops sounding like a girl? That will be interesting. At least he'll have these polishes to hug.