Goucher College may be the first school in the nation to allow students to apply by sending the admissions office a two-minute video. The non-traditional idea is generating a lot of conversation among current and potential students.

The videos could land potential students a spot on the campus with no strings attached. The videos could be a huge draw for next year's freshman class.

"We wanted a way to get people directly to tell us who they are. College should be about recognizing potential, not privilege," said Jose Bowen, Goucher's new president.

Bowen said the idea is to give potential students a 21st century option.

"We wanted a way to say, 'OK, the SAT is predictive, it does predict who will do well in college taking more tests, but it doesn't measure potential,' and we wanted to find a way to increase the amount of potential on campus," Bowen said.

"I haven't heard of any other schools doing that. I think that's an innovative idea," said Anna Young, a Goucher student.

"Goucher's philosophy, I think, won't change, whether you want to play with videos or play with essays. The idea of looking in and trying to see what person you're dealing with will remain what Goucher does best," said Adam Gellar, a Goucher student.

Goucher said students can still apply the traditional way or use a combination of both transcripts, essays and videos.

"It would have been nice. It would have been a better way for them to get to know me but, obviously, I think I did well enough getting in. Getting into college is always a stressful process," said Sunny Keita, a Goucher student.

NEW AT 5:30, A LOCAL COLLEGE HAS FOUND A WAY TO ATTRACT STUDENTS TO CAMPUS, AND IT HAS LITTLE TO NOTHING TO DO WITH A TRANSCRIPT OR NSA. YES, IT MAY BE THE FIRST SCHOOL IN THE NATION TO ALLOW STUDENTS TO APPLY BY SENDING THE ADMISSIONS OFFICE A TWO-MINUTE VIDEO. THAT'S RIGHT, YOU HEARD RIGHT -- A VIDEO. THE NONTRADITIONAL IDEA IS GENERATING CONVERSATION AMONG CURRENT AND POTENTIAL STUDENTS. THIS IS RIGHT AT THESE KIDS' ALLEY, ISN'T IT? YOU BET. THIS WOULD HAVE BEEN GREAT FOR ME BACK IN THE 1970'S. NOW, HIGH SCHOOL STUDENTS CAN APPLY JUST BY PRESSING THE RECORD BUTTON. A TWO-MINUTE VIDEO COULD LAND YOU A SPOT ON THE CAMPUS OF GOUCHER COLLEGE. NO STRINGS ATTACHED. THE TAPE ALONE COULD BE A HUGE DRAW FOR NEXT YEAR'S FRESHMAN CLASS. THAT'S IT -- NO TEST SCORES, NO TRANSCRIPT. WE WANT PEOPLE TO TELL US WHO THEY ARE. COLLEGE SHOULD BE ABOUT RECOGNIZING POTENTIAL, NOT PRIVILEGE. THE SCHOOL'S NEW PRESIDENT SAYS THE IDEA IS TO GIVE POTENTIAL STUDENTS A 21ST-CENTURY OPTION. WE WANTED A WAY TO SAY THAT THE SAT DOES PUT IT WHO WILL DO WELL IN COLLEGE TAKING WHAT TESTS, BUT IT DOES NOT MEASURE POTENTIAL. WE WANTED TO FIND A WAY TO INCREASE THE AMOUNT OF POTENTIAL ON CAMPUS. TO YOU THINK OF THIS AS UNIQUE? I THINK SO. I HAVE NOT HEARD OF ANY OTHER SCHOOLS DOING THAT. I THINK IT IS AN INNOVATIVE IDEA. YOU CAN MAKE IT ON YOUR SMART PHONE OR A WEB AM. GOUCHER'S PHILOSOPHY I THINK WILL NOT CHANGE. WHETHER YOU WANT TO PLAY WITH VIDEOS OR PLAY WITH ESSAYS, THE IDEA OF LOOKING AND IN TRYING TO SEE WHAT PERSON YOU ARE DEALING WITH WILL REMAIN WHAT GAUCHER DOES BEST. THE SCHOOL SYSTEM AND ITS CAN STILL APPLY THE TRADITIONAL WAY OR USE A COMMENDATION OF BOTH TRANSCRIPT, ESSAYS, AND VIDEOS. THAT WOULD HAVE BEEN NICE. IT WOULD'VE BEEN A BETTER WAY FOR THEM TO GET TO KNOW ME, BUT I THINK I DID WELL ENOUGH, OBVIOUSLY, GETTING IN. WAS IT A STRESSFUL PROCESS? YEAH, BUT GETTING INTO COLLEGE IS ALWAYS A STRESSFUL PROCESS. WOULD YOU HAVE LIKED TO HAVE THE OPPORTUNITY OR THE CHANCE TO DO YOUR OWN VIDEO? NO, I DON'T THINK SO. I LOVE BROADCASTING. I WOULD LOVE TO GET INTO BROADCASTING. THIS IS MY MESSAGE TO YOU AS A POTENTIAL STUDENT AT GOUCHER COLLEGE. THIS SEASONED JOURNALIST WOULD HAVE WELCOMED THE CHANCE TO MAKE THAT KIND OF PITCH. I WOULD HAVE LOVED THAT. YOU CAN GET A CLOSER LOOK.