InsuringIndia.com is India’s first multilingual ecommerce portal and the leading online insurance aggregator.
We provide a simple and intelligent customer-centric online platform for our clients, in their language of choice, to compare, choose and purchase all types of insurance products.
We also provide services to manage policies online

Monday, March 24, 2014

Insurers To Woo Customers By Mobile Apps

With the rise of internet users on mobile handsets,
insurance companies are coming up with mobile applications offering customers
the comfort of buying and renewing policies on the go. By the end of this
March, the number of users accessing internet on their mobile handsets in India
are expected to touch the 15.5 crore mark.

Some players, like-New India Assurance, a public sector leading general
insurer, and private sector firm Cholamandalam M S General Insurance Company
have already launched their mobile application.

“We launched the applications two weeks ago on a pilot basis. The New India
Customer app is for customers who can get new policies or they can renew their
current policy. We have already launched lot of mobility solutions“, New India
Assurance, Deputy General Manager, Mr. K Ravi Shankar said.

There was good response to the initiative, Mr. Shankar said adding, about
20,000 downloads of the app had been made so far.

The company, in addition to this, is concentrating to create awareness of the
need of insurance among rural people by launching a mobile van, which will help
agents to reach the prospective customers in their place itself.