Last week some of the Dr. Beasley's team flew 2000 miles to make a series of meetings and events in sunny California. The first of these trips included heading up to Chatsworth, CA to visit and work at ICON 4x4.
The goal of the trip to ICON was to detail some of their matte trucks with our Matte Paint Prescription. While doing so, we trained Read More

Although this amazing looking red Chevy Chevelle SS is not completely original, it sure is fast, fun, and photogenic.
We got the opportunity to detail this car a couple of months back. We restored the paint, wheels, and tires. Cleaned the engine bay, behind the wheels and brakes. We then sealed the car completely and waxed it to protect it for Read More

I can't call myself an exotic car expert but I also can't call myself a novice. That being said, this Ferrari 458 Spider is the first high profile I would even consider actually buying! This car is amazing from the swift and strong lines on the exterior to the sleek interior which made a strong impression in my book.
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Once in a blue moon we get an inquiry that completely throws us for a loop! In collaboration with many International Detailing Association (IDA) members, a detailing issue appeared to have been solved over a lengthy e-mail chain that included some of the best minds in the industry. The situation was fixed, then it came back, and ultimately never Read More

Current Braun Brush CEO and successful sculptor, Lance Cheney, says his company has thrived for 140 years because every generation has brought their own spin to the company. His great-grandfather brought the art of brush making from Germany to America. His grandfather brought an entrepreneurial spirit that built the business during the vulnerable Read More

A customer of ours is an enthusiast when it comes to cars, especially matte grey Mercedes. This Mercedes SLS AMG Black Series was shipped over seas and it was exposed to plenty of contaminants. Not a problem because it was brought straight to us to do all the unveiling, cleaning, and protecting.
View the process here and if you have Read More

For some car owners a water drop is akin to a drop of acid on the skin. These kinds of people seriously consider a new paint job when a paint chip occurs on the hood of their car. However, for many of us we treat our cars as basic entity of daily living: a mode of transportation, a toy, a coffee table, or even a luggage rack.
I can think of 8 Read More

Interview with Rick Goldstein of Wolfstein’s, Inc.
By Jim Lafeber, CD
Rick Goldstein is the President of Wolfstein’s, Inc., a company that specializes in Automotive and Marine cleaning and protection products for exterior and interior fabric and vinyl. He also is the past President of the International Detailing Association (2010) and in 2013 Read More

We are not the ones making the ground breaking story here. We have Jalopnik to thank for the article. However, this is extremely exciting for the industry that I definitely wanted to share it.
Jonathan Ward is the founder of ICON 4x4 and is no stranger to making amazingly awesome vehicles. For his next project, he hopes to partner with Elon Musk Read More

Oftentimes we hear rumors or get questions about detailing techniques that seem to make sense, but can actually end up being detrimental to your vehicle. Although many of these misconceptions are about matte paint care, I thought it was important address the popular misconceptions about detailing in general.
1. "There's no such thing as Read More