Case Study: College Crusade Taps Trilix to Build Membership Portal

Rhode Island’s The
College Crusade, the state’s largest college access program for low-income,
first generation and underserved students, has been helping increase high
school graduation, college and career readiness, and college completion for the
youth in Rhode Island’s low-income communities since 1989. When The College Crusade
reached out to Trilix a few months ago, the organization was looking for a way
to modernize the ways in which students and families communicate and interact
with The College Crusade.

“The most important thing we can do is communicate well with
our students and our families,” says Andrew Bramson, The College Crusade CEO.
“I realized early on that if we continued to do things exactly the same way, we
would not be able to generate the same positive results anymore. And that’s
simply because of the pace of change in our industry and the fact that what worked
in the past may not work in the future. Our students are changing, their
parents are changing, how families get information is changing, student
expectations are changing. It became evident that we needed to start making
some shifts.”

The College Crusade desired to create a custom membership
portal that could offer a wealth of benefits, including:

Automating the organization’s manual, paper- based
program recruitment process

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Carrie Majewski

Vice President of Marketing

A lover of storytelling and branding, Carrie steers our marketing ship—ensuring the delivery of clear and consistent messaging. Carrie has more than 10 years of experience building SMB and enterprise-level marketing strategies. She is a 2019 Rhode Island “Woman to Watch,” a 2017 Rhode Island “40 Under 40” honoree and the 2016 Tech10 Winner in the Women in Technology category.