Think Geek added several new products on April Fools Day, as they do every year. The page for one of those products, canned unicorn meat, used the words "the new white meat." The National Pork Board objected to the phrase, which is somewhat similar to their slogan "The Other White Meat." The board sent a 12-page cease and desist letter to the management of Think Geek, who called it "Officially our best-ever cease and desist".

First, it's 12 pages long and very well-researched (except on one point); it even includes screengrabs of the offending item from our site. And we know they're not messing around because they invested in the best and brightest legal minds.

But what makes this cease and desist so very, very special is that it's for a fake product we launched for April Fool's day.

Think Geek also said:

We'd like to publicly apologize to the NPB for the confusion over unicorn and pork--and for their awkward extended pause on the phone after we had explained our unicorn meat doesn't actually exist.