Andrew McDonald, from Ausveg, says his members are still angry about the program.

"If these figures are correct or to be believed, the obvious question we'd then ask, really how much of this money is going to be returned to the hardworking growers who supplied the supermarket and contributed to the campaign?

"I mean, if growers don't get their fair share of this campaign, then you really could accuse the retailer of crowing about this."

Woolworths declined to give an interview, but says that 50 per cent of growers were happy to pay the additional levy.