Twitter is still to this day the rising star of social media and continues to gain followers and new members on a daily basis, making millions in total per year. Many approach Twitter as it is an intriguing concept; 140 characters to say everything you need to say. Once signed up, they end up staying and following other with similar interests or that offer things that they need or need to know.

There are also a fair few sellers and affiliate sellers on Twitter that make a very good living, but they don’t do this manually. To discover and market to hundreds upon thousands of Twitter users on a daily basis would take quite literally forever, so what do they do? They use Twitter marketing software.

Twitter marketing software allows you as the marketer to successfully find people who are interested in what you have to say or what you have to sell as the case may be and there are a fair few options out there. If you’re interested in what software is available for Mac, take a look at my other article ‘What is the Best Twitter Marketing Software for Mac?’. But as a general overview, hopefully this article will help put you on the right track.

There are a few that have been around for quite a while and have got a good reputation to go with it. The likes of Tweet Adder and Tweet Whistle, while having similar systems, have different features and features that make an impact. For example, with these pieces of software you are able to find members by their interests, what they tweet about or by their location. You can search for information that the user has posted in their bio, whether this is about their profession, their interests or their life in general. You can search by their input of location and also by something they’ve been tweeting about. Twitter marketing software such as Tweet Adder and Tweet Whistle will then generate a list for you which can be used to add those members to your follow list in the hope that they will follow you back and read your tweets. You can set how many members to follow per day from your list, and we wouldn’t recommend any more than 200 maximum.

Whilst those two pieces of Twitter marketing software are both very adequate and work very well for the purpose, if you have more interest in being able to follow your timeline as well as find out what people are saying about your products or affiliate deals or even your competitor’s, then Market Me Suite might be a good place for you to start. MarketMeSuite gives you a nice interface which you can add numerous timelines to, including your own tweets, the tweets of those you follow and you can set up tweet list for certain terms or phrases so once they come in, you can see them and comment on the post. You can also set up automated responses to respond to tweets about certain subjects, which is another amazing feature.

We have used all of these piece of Twitter marketing software and we can recommend them all for different reasons; if you want adding power with extensive research capabilities, go with Tweet Adder or the considerably cheaper, but slightly unsure Tweet Whistle, whereas if your interest lies with customer communication, then take a look at MarketMeSuite. These are the three best piece of software for Twitter on the market today in our opinion.

Businessmen run email marketing campaigns to provide information about their products and services to their potential customers. It is an effective and latest trend in online marketing. Bulk email marketing is used to send your email message to a large number of people manually or through bulk email software. Marketers have to compose customize messages according to the group of readers to obtain good response. You can use email marketing software in marketing campaigns to manage them efficiently and effectively. You have to analyze following factors before buying email marketing tool.

1. You should select speedy and accurate bulk email software to launch time effective bulk email marketings campaign. Using this software you can send messages to a large number of potential customers in less time.

2. You should search email marketing software on various popular search engines and directories. You should be able to obtain information from specified websites, newsgroups, forums and message boards to purify your selection.

3. Your software should be able to search on specific keywords or URLs. The list of email addresses is very important for marketing point of view therefore it should be able to customize your targeted list of email addresses.

5. Price is one of the basic things when you select software for your marketing campaign. Bulk email software tool should be cost effective. It is better to compare different software tools and their features before buying them.

6. The software should have the feature of syntax checking and elimination of invalid email addresses from your email contact list.

7. Tools you buy should be able to sort, organize and merge email addresses in groups or according to their IDs to provide best email advertising methods.

8. Email marketing software should support attachments because while sending email newsletters it should be able to send any additional document if required.

9. You should select email software tool having tracking facility because in this way you can judge how many people have read your email and which email template brings good result.

Bulk email software is very useful because it saves time and increases income. You can send emails according to your defined schedule. It provides the facility of designing various templates for your email contact list. Moreover they also remove email address duplication to avoid irritation on the part of receiver.

Direct email marketing software is software that enables you to
handle your very own bulk email marketing campaign rather than
paying per piece to use online bulk emailing services or paying a
marketing firm to do your bulk email promotions.

Bulk email marketing is certainly one of the most cost-effective
strategies in internet marketing, especially if you do not have
to pay a set price for every email that is sent out.

The pricing structure associated with your method of
accomplishing bulk email marketing has an impact on the cost-
effectiveness of your email marketing campaign.

Using software can save money if you have the time to put into
developing and managing your own email marketing.

There is a number of direct email marketing software packages
available on the market. Some are even shareware programs that
don’t require an initial investment or ongoing costs.

They don’t generally have the value-added features that come with
software packages that you purchase; however, if you aren’t
running a large email marketing campaign, they may suit your
needs for accomplishing specific tasks just fine.

A good, comprehensive email marketing software package should
provide some basic features that will enable you to effectively
develop and manage your email marketing campaign.

Some of the features to look for include templates, list
management capabilities, and a tracking system.

With these basic features, you will be able to build your mailing
list, craft your email marketing message and analyze the results
from your email marketing campaign to determine what is and what
is not effective.

The ability to send both text and HTML messages can be important,
especially if you want to personalize your email messages
automatically.

HTML templates that are pre-designed are available with some
direct email marketing software.

With such templates, you simply fill in the blanks and you don’t
have to worry about knowing how to write HTML code to accomplish
personalization.

The flexibility of the templates in regard to being able to alter
them to suit your company’s image or to devise your own
customized design is something to consider as well.

List management features of direct email marketing software
should provide you with the capability of building an opt-in list
as well as providing automated management of opt-outs which
enable recipients of the email to unsubscribe or to be removed
from your mailing list.

Manual management of the task of opt-ins and opt-outs can be
incredibly time consuming and if you use email marketing on a
large scale, it can even be impossible.

You should also be able to categorize the addresses on your email
lists so that you can send relevant information to interested
parties.

Tracking features in direct email marketing software are highly
desirable.

Software packages with tools that provide you with a statistical
breakdown that tells you whether or not your email messages are
being read and which links in your messages are being followed
will help you to better manage your email marketing campaign and
to improve its effectiveness.

There is no sense in sending marketing messages that don’t draw
results, so tracking the results of your messages and making
changes as needed is essential.

The capability of setting up auto responders for the purpose of
follow-up or to answer subscribers’ questions is also a value-
added benefit of some email marketing programs.

Reviewing a large number of email marketing software options is
definitely in your best interest.

Features of the software programs as well as costs are something
to consider when choosing software for your email marketing
campaigns.

Compatibility with the hardware you are using is also something
to consider. With a good email marketing software program you
can stay in contact with your customers and leads, save money on
marketing and simplify your email marketing campaign so it won’t
be too time consuming for you.