Posted on February 25, 2014

CHICAGO – The Chicago Dental Society (CDS) is scheduled to honor NASCAR Star Greg Biffle on Feb. 20 for his involvement with the American Dental Association’s (ADA) national Give Kids A Smile® program. Biffle will be honored with the George H. Cushing award, which is given to an individual or group that has raised public awareness of oral health issues.

“Biffle, NASCAR driver of the #16 3M ESPE Dental car, for the last three years has been working in conjunction with ADA on their Give Kids a Smile Day program,” said Dr. Phil Schefke, the 2014 Chair of the Chicago Dental Society’s Communications Committee. “He has been helping deliver the message about the benefits of healthy habits like brushing, flossing, visiting the dentist and making smart food choices to children around the country at NASCAR events.”

Biffle was unable to attend the ceremony, which took place at Chicago’s Midwinter Meeting, because he is in Daytona, Fla., this week preparing with his team for the upcoming Daytona 500.

The namesake of the George H. Cushing award was a prominent Chicago dentist in the mid- 1800s who served as the CDS president for five terms and was a strong advocate of dental health education. Past recipients of the George H. Cushing award have included Surgeon General Dr. David Satcher and the Shriver Family.

In his fourth year encouraging children to “Brush with the Biff,” Biffle re-joins ADA’s Give Kids A Smile, 3M ESPE Dental, the ADA Foundation, Henry Schein, Inc. (NASDAQ:HSIC), CareCredit℠, Church and Dwight, Oral Health America and Biffle to deliver healthy mouth messages to children such as brushing for two minutes twice a day, flossing, visiting the dentist regularly and making smart food choices.

The yearlong ADA Give Kids A Smile education program, now in its 12th year, includes a national public service announcement featuring Greg Biffle and ongoing outreach to parents and children through dental offices, community events and media. Throughout the year, more than 1,500 Give Kids A Smile events will be held around the country, providing dental services to approximately 350,000 underserved children.

For more information, visit www.3MESPE.com/givekidsasmile to create a photo with Greg Biffle. For dental tips, visit www.2min2x.org, www.MouthHealthy.org and www.Facebook.com/GiveKidsASmile.