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One of my favorite websites for software and webinar training, Novedge, just got even better. They interviewed me! The interview covered a wide range of territory, so it would be very difficult to summarize all of my fascinating answers and opinions. You’ll just have to go and check it out at their blog.

Editor Michael Hines, who is quite obviously a fantastic judge of design quality, wrote the above headline in his April 4 2011 post on TrendHunter. If you’ve never visited TrendHunter, I recommend them highly. They are by far the the world’s largest, and most popular trend community, with 40,000,000 monthly views. Not too shabby.

The article by Michael Hines reads as follows:

SchultzeWORKS designstudio has created what may go down as the most ambitious cell phone concept ever in the form of the Triple Flip concept phone. The Triple Flip is designed to revolutionize the smartphone scene with its solar-powered battery, touch and slider keyboard and 21-button interface.

Apple fanboys and girls aren’t going to like this, but the Triple Flip concept phone was actually designed to be an improved version of the current Windows smartphone. This phone is like nothing you’ve ever seen before. All three pieces fold up and down to create great gaming views or a stand for the phone to rest on. The keyboard can be used via touchscreen to type short messages or slid out for typing longer ones. A solar battery comes standard and to top it all off, the phone can act as its own case. If you’re left dazed and amazed by all this information, I suggest watching the video to see a demo of the Triple Flip’s features.

Exactly one week after uploading to YouTube, the Triple Flip video has passed 25,000 views. To thank those who have watched our most recent conceptual design project, we’ve decided to mail out free slices of delicious cake. Unfortunately, as all viewers are completely anonymous, we now have a warehouse full of cake slices that will shortly spoil. While we decide what to do with several tons of cake, a TRIPLE-FLIP THANK YOU will have to suffice.

While digging around in the YouTube settings, some pretty detailed statistics were uncovered. We already mentioned that there are no names or addresses, but YouTube does have some pretty interesting demographics. This particular chart tells us that men have good taste in animated product videos and women would rather be doing almost anything else imaginable.

The Triple Flip project has made the front page of Yanko Design, one of the top blogs for concept art and design on the web. The post contains both the video and numerous images, as well as a very nice write-up by staffer Radhika Seth.

Besides the awesome coverage (my traffic is up a few thousand percent!) my favorite part of Yanko is the wide variety of comments and opinions.

I had never heard of The Next Web before today, but how can you argue with this kind of high quality reporting? They had me at the attention-grabbing headline“The Triple Flip WP7 concept is the best phone idea ever.”

Before you assume I love flattery, which I do, I must also point out that the vast majority of blogs that ran the story either copied-and-pasted my press release word-for-word, or someone else’s copy. News flash : there’s a lot of recycled content on the web, and I look forward to reading this sentence on a link farm in Peru.

And now, back to some flattering and recycled text from an internet blog:

The current crop of Windows Phone 7 handsets are capable, but a bit dull. There is no ‘hit’ WP7 phone that stands out, as the entire hardware lineup toes the minimum specifications line that Microsoft drew in the sand.

The Windows Phone 7 ecosystem could truly use a ‘halo’ handset, a phone that is so neat, so innovative, that it casts a positive light onto the rest of the mobile line. P

Happily, today, the SchultzeWORKS designstudio have put their heads together and designed what could be a future WP7 phone that is so excellent, that if Microsoft does not jump on it we shall be saddened indeed.

Out of the 7 (natch) elements of the phone, the form factor itself was the biggest hit for us. The way that the phone’s design opens up such a wide variety of options and input methods is excellent.

Problems? This phone would be expensive. And it doesn’t exist anywhere but in the video. But if this phone was ever made, it would certainly put WP7 on the map as a phone line that is pushing the boundaries of what is possible with technology.

Alex Wilhelm, thanks for the sweet, sweet post. You are one of the reasons I spent a few hundred hours on this crazy phone design.

Company Information

Founded in 1997, SchultzeWORKS designstudio is a full service industrial design consultancy specializing in consumer electronics, housewares, furniture, and lighting.

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Educational Resources

Owner and Founder Dave Schultze teaches industrial design and 3D visualization at OTIS College of Art and Design in Los Angeles. He has authored nine courses for lynda.com. For more information on training, visit Dave's educational website at Professor3D.com