BlackRock’s iShares exchange-traded funds business is seeking to woo asset managers in Boston, hiring an MSCI executive director to connect institutional clients there with its capital markets services.

The hire is part of a push to sell more ETFs to asset managers, hedge funds and family office clients.

The world’s largest fund manager has added Phil Juliano, who previously spent more than six years at MSCI, as a director on its asset manager team in the New England city.

During his tenure at MSCI, Juliano managed a team that covered institutional index clients in New England and worked on global relationships with fund managers including Fidelity and State Street. He was in charge of exchange-traded product and index relationships with clients.

Juliano is the latest addition to a team of 16 people, which advises clients on ways to incorporate ETFs in their portfolios. Four of those people are dedicated to the Boston region.

Last year, BlackRock named Hilary Corman, who joined in August from Guggenheim Securities, and Brian O’Donnell, who has been with the firm since 2001, as co-heads of the channel. They are based in New York and Chicago respectively.

BlackRock was the largest exchange-traded product provider in the US at the end of March, according to consultancy ETFGI, with $659 billion in assets and a 40% market share.

Separately, the fund manager confirmed that Patrick O’Connor, head of product for iShares Canada, is to leave next month. Ravi Goutam, managing director and head of Americas product for iShares, will take on his duties.

Correction: This story previously incorrectly stated Brian O' Donnell's start date as 2011 and his location as San Francisco. It has now been amended following updated information from BlackRock to reflect the fact that he started at the firm in 2001 and is based in Chicago.