This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today. Not too long ago, reaching and connecting with B2B buyers was a straight forward proposition.

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RECENT POSTS

MAY 20, 2012
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BUYEROLOGY[B2B] The State of Buyer Personas 2012

MAY 2, 2012
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BUYEROLOGY[B2B] Is Your Organization Likeable? Are You Attracting the Right Buyers?

APRIL 29, 2012
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BUYEROLOGY[B2B] Can You Predict Your Ideal Scenarios For Lead Nurturing?

APRIL 19, 2012
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BUYEROLOGY[B2B] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The ability to make decisions based on predictions is becoming an essential attribute for B2B executives. How Can B2B Leaders Make Predictive Buyer Modeling An Important Part Of Strategy? Image via Wikipedia.

Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy. The shelf-life expectancy of some of the new approaches is yet to be known; making investment and resource decisions for leaders in B2B Marketing a road filled with risks. Ways New Buyer Behaviors Are Impacting B2B Sales (buyerology.com).

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BUYEROLOGY

FEBRUARY 28, 2012

[B2B] The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice

This is part 1 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Finding the keys that unlock improving revenue performance and achieving growth is becoming harder and harder as we go from a single buyer model to that of more interdependency among ecosystems and networks by B2B buyers. B2B marketing and sales is still predominantly tethered to traditional ideas, approaches, and systems that are being dragged into the modern era. Follow @tonyzambito.
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[B2B] Is Your Organization Likeable? Are You Attracting the Right Buyers?

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing (buyerology.com). Sally Field (Image via RottenTomatoes.com). The phrase “ Laws of Attraction ” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book “ Thought Vibration or the Law of Attraction in the Thought World ” (Chicago, 1906). Since, this phrase has been used to help explain attraction-based theories and concepts in many areas of the social sciences throughout the 20th century and now into the 21st century.
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B2B companies today will need to evaluate whether they have systems and processes that are buyer designed. If they are not designed with the buyer in mind, then getting good results from whatever systems or processes you have in place will be a difficult mountain to climb. Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. We have seen many variations over the past two as these attempts are made. Technology enables systems and processes. Related articles.
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