predict.io Blog

What your data’s worth Written by Jane Leung. Last week we covered what happens to your app user location data once you’ve partnered with a data management platform (DMP)*. This week we assess whether or not your user base is actually worth anything to an advertiser. The economic value of [...]

What happens to your location data once you sell it Written by Jane Leung.Understandably, selling location data from your app without knowing exactly where it goes can feel like loading someone’s belongings into a pirate ship and letting it sail into the abyss. That’s why [...]