Louis Vuitton Next?

December 1, 2003byCarrie Soucy

The new Louis Vuitton blockbuster advertising campaign featuring the familiar face of Jennifer Lopez might be a teaser hinting at a new enterprise for the company. According to Women’s Wear Daily, Vuitton designer Marc Jacobs revealed that the company placed jewelry in several ads for more than just purposes of style: It has its eye on the fine jewelry and watch market, and Europe’s luxury giant—which generates more than $3.2 billion in annual sales—may introduce a full-blown line of its own. Company representatives, however, would not confirm the rumor with JCK.