Awareness and Public Outreach Programmes

Those programmes seek to raise awareness of the general public (including firms) to the scope, content, institutions and penalties of competition rules. They are particularly important in countries with young antitrust regimes. They induce firms to comply spontaneously with the new rules.

But they are also relevant to any agency seeking to improve its detection efficiency. To take one example only, too many individuals still believe that price-fixing is not unlawful. Through education, awareness programmes may prompt stakeholders to report infringements (by lodging complaints and leniency applications, for instance).

Now CAs accross the world have been very inventive in crafting such programmes, often with the active support of the ICN. The leniency movie is now a standard in many competition law jurisdictions. DG COMP has recently posted on its website a funny flash module which illustrates the scope of competition policy. The Norwegian and Brazilian CAs have produced t-shirts with competition-friendly slogans (would love to get one of them. My size S or M).