Case Studies

Forward-thinking organizations & businesses use Responsive Web Design

The Boston Globe: A Newspaper for the 21st Century

As has been the story in many industries, the explosion of internet-enabled devices has fundamentally changed how publishing-based businesses interact with their readers. Responding to the decline of the printed word, newspapers scrambled to offer more and more of their content online through their websites and customized apps for premium subscribers. But with an ever-increasing number of devices to support, not to mention diminishing advertising and subscription revenues, this model has been far from cost-effective. When The Boston Globe needed to redevelop their website, rather than following this model they opted to use responsive design to create one platform that would work across all devices, whether desktop, tablet, or mobile.

Website Features:

Fully-featured content articles are scaled to make available on all platforms

Thumbnail horizontal scrolling has performance issues. A less complex solution would likely run faster & smoother

The Result:

Boston Globe is widely recognised as the flagship website for responsive design. By creating their site to work on just about any device available on the market they've expanded their customer base larger then ever before.