Metrics such as personal interests, locations, website visitors and much more are all available as targeting options.

And let’s not forget that there has never been a better time to create native Facebook video content. Over the last several months Facebook has begun to place a huge emphasis on video content in their news feed algorithm which means more organic reach and growth for marketers.

It’s a good time to be a video creator on Facebook!

For Facebook videos in particular, here’s a quick cheat sheet for making the most of Facebook video: