3781 Senator
Faulkner: To ask the Minister representing the Minister for Employment,
Workplace Relations and Small Business—

(1) Has
the Government decided to proceed with an advertising campaign for the
work for the dole scheme.

(2) Which
advertising agency has been contracted for this campaign.

(3) Was
the contract let under open tender; if not, why not.

(4) What
is the total cost of the campaign.

(5) (a)
What is the total cost of the media buy for this campaign; and (b) what
is the cost for the media buy in: (i) metropolitan television, (ii)
metropolitan radio, (iii) metropolitan newspapers, (iv) other metropolitan
media (please specify), (v) non-metropolitan television, (vi) non-metropolitan
radio, (vii) non-metropolitan newspapers, or (viii) other non-metropolitan
media (please specify).

(6) (a)
What is the cost of research for this campaign; and (b) has this cost
been increased from the original figure of $4.2 million provided during
the estimates hearings.

(7) (a)
What is the nature of the research for this campaign, ie. quantitative
or qualitative; (b) will tracking research be conducted for this campaign;
and (c) who has been contracted to undertake the research.

(8) (a)
On what date does this advertising commence; and (b) over what period
is the campaign expected to run.

(9) Will
the advertising campaign use paid models in the advertisements rather
than work for the dole scheme participants.