NETMAP BLOG: TALES FROM THE TRENCHES

Traditional reporting tools or ERB (Exception Based Reporting) are no longer adequate in this new world of big data analytics. Exception reporting is a basic starting point, however, the modern tools available for data mining empower the analyst and use data visualisation technologies for deeper insights.

The NetMap difference is the ability to create an open-ended investigation where the millions of lines of data are churned and visualised in a way to stimulate the int...

By nature we are visual creatures, we find it much easier to perceive patterns in images than in raw data - and I’m not just talking about the Marketing team.

Most corporations have many years of detailed information stored away in fortress-like databases, often never to be looked at again. It makes sense that Data Visualisation is used to bring this data to the foreground, unlock its secrets and make informed decisions off the back of it.