Men on stage. The Pierpaolo Petrelli and Elia Fongaro case.
During the past century the best business card for a man were social status and money. Today the real virtue is the personal look. After women and gay's emancipation, in the last thirty years the attention on male body has exponentially grown as never before, both in the media as in real life. Fashion and physique culture have built muscled and minds creating new generations obsessed with beauty. Men are appreciated and they must be perfect. “Striscia la Notizia”, a well-known satirical Italian TV programme, has changed its habit and it confirms this ongoing evolution. It had two women as soubrettes who danced on the desk in front of two showmen, but from 23th of September, after 26 editions of success, there are now two young men: Pierpaolo Petrelli (the brown one) and Elia Fongaro (the blond one). The news-anchors are two women. A simple useful change to innovate the TV format, but also a proof that there is a cultural variation that involves men and women’s lifestyle. Is it a commercial bright idea to arouse interest or to curry young female audience, which is a strong core TV audience more inclined to idolize people of the opposite sex? Probably. The most important thing is that women are more free to say “I want it” or “I want him”, with the same talent that they have to express their preference on social networks or make a purchase on-line. And after years of male chauvinism, the Italian TV is becoming aware of it.

During this summer Dior has launched a new campaign of their fragrance Dior Homme with a new testimonial: Robert Pattinson. It is sure that the actor is so beloved by the teenagers, and not only by them, and this choice achieved resounding success, making the summer temperature even hotter. So we want to suggest you a glance at the past, with the previous photos that rendered this fragrance so famous, not only to intrigue you, but above all to know your opinion about it.
From the sensual and refined images with Jamie Dornan, at times when Hedi Slimane directed the maison, passing the baton to Jude Law, directed by Daniel Askill, John Cameron Mitchell and Guy Ritchie. From the soft and smoky notes of Pete Doherty to the incandescent music of the Muse, from the scintillating Mick Jagger up to the amazing Led Zeppelin.
Which is your favourite campagin?

An illusionist.
The young Brazilian designer Jonathan Scarpari has the right cards to put on a great style show. Forget tricks, mirrors and rabbits from the hat. We are on the stage of fashion.
Embroideries, skirts, shining textiles and crochets are the unusual tools of this unique spell, traditional elements of womenswear that turn into their opposite gender of reference. Is it a simple translation of a garment? It would be nothing new if it was only this, but the provocation gives way to the norm and what it should be only a shocking item becomes an object to desire. A magic translation of sense that gives us a hand to believe in the magic power of fashion.

Burberry launches the new fragrance for men: Brit Rhythm.
The English brand has been supporting talented emerging bands and decided to give a quivering injection of energy to his followers with a fragrance that mixes the adrenaline of live concerts together with the Burberry style.
From September 3rd it is possibile to log in Burberry.com to have a sample of perfumed semipermanent tattoos that have the shape of the bottle. These users will partecipate to a digital contest to attend live concerts in unexpected places of London, New York and Singapore in October. The winners will have the opportunuty to join the journey and to receive an "All Access" pass for one of the three dates.
We share the beauty of these amazing images with you. The protagonist is the extraordinary George Barnett of These New Puritans.
The fragrance, together with a capsule collection created especially for this launch, will be available in the stores at the end of September.

Some time ago INCI (International Nomenclature of Cosmetic Ingredients) was only an matter for experts and chemists. In the bio era and passion about environment protection, but above all in a time in which there is a general awakening of conscience, we are learning to know what we put on our skin. The pioneer is Aesop, a brand founded in Melbourne in 1987 with the aim to create an excellent selection for body and hair care without parabens, 100% organic and not tested on animals. The packaging is essential, minimal, almost with a conceptual soul, with showed ingredients on the front cover and not in the back. And if the philosophy is less is more, we can’t say the same thing for the rich selection of vitamins, vegetal extracts, nutritious and anti-oxidant essences that are in each product. We chose the parlsey seed serum, perfect for the hot and humid weather. Lightness is the perfect world to describe it. A healthy diet, sport, red wine and good books are the last advice of their recommended modus vivendi. Because Aesop is not only a brand, is a life style.