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Creating persuasive conversations

Test Drive is Australia’s leading promotional staffing agency. Supplying Brand Ambassadors and specialized teams to execute and drive awareness for sampling and experiential campaigns across the country. We bring unparalleled expertise to every brief- dedicated staffing managers in each state, industry leading professional trainers, highly motivated brand ambassadors and specialist managers.

Always recruiting!

We are always looking for confident, outgoing and positive people who would like to be considered as a Test Drive Brand Ambassador.

If this is you then please click here to complete our easy application form!

In the beginning

Doing away with tired, uninviting sampling experiences, we recruited Ambassadors with specialist expertise and knowledge that helped shoppers understand why particular brands were the right choice for them.

These persuasive conversations have reshaped the model for successful instore experiences – the major Australian retailers now rely on these high quality brand experiences to help maximise shopper satisfaction and differentiate themselves from their commoditised competitors. From these game changing beginnings our dedicated team now executes over 10,000 experiences a year, handing out over 5.4 million samples across a huge variety of experiential platforms for industry leading brands.

Mystery Shoppers:

Test Drive has a complete Mystery Shopper staffing solution, ensuring your brand campaign messaging is effectively communicated. The staff are trained to interact with Brand Ambassadors, Retail Staff and Event Staff, gaining vital shopper information by following up each visit with a detailed feedback form. Test Drive’s Mystery Shoppers can be used on campaigns run in house or for any external mystery shopping needs.

Milo Crunchy Bites

Brief

To create a cut through experience that brought to life the ‘crunch’ factor in the new cereal as well as ensure a deep reach with the target shopper.

Action

We designed and built a unique interactive game that utilised motion sensor technology to engage the target consumers in fun ‘crunch’ experience. This was brought to life in major shopping centres with promotional and incentive to purchase support. In order to ensure the deep reach objective was achieved we further supported this with a team of roaming ambassadors who sought out the target shopper and provided them with samples, the nutritional message and a retailer coupons.

Results

Target conversations, game experiences and samples were all achieved, helping to drive trial of the new product and ensure its success with the retailers

Rios

We got your Rio’s doing the talking

Brief

Rio’s was suffering strong competition from private label offering, with little meaningful differentiation. Working alongside sister agency Channel 5, we brought to life an exclusive platform of Personalised Rio Underwear.

Action

The campaign was activated online and mobile as well as the retailers digital platforms. Test Drive developed and executed live personalisation stations which enabled shoppers to create their personal messages immediately.

Results

The campaign engaged shoppers in a compelling and different way, massively impacting sales volumes.

Piazza D’Oro

We delivered a game changing instore experience, again.

Brief

Piazza D’oro was to launch from Café only into the crowded supermarket coffee section. Whilst well known, standing out from a wall of brown, black and gold was going to require some different thinking.

Action

We knew we needed to create a different and memorable experience that would place Piazza D’oro top of mind at stores. By working alongside the two major retailers we overcame significant OH&S barriers to develop bespoke coffee carts, staffed by barista’s, trained by master roasters, who served beautiful and delicious coffees to shoppers. This was supported by coupons and promotions, further incentivising purchase.

Results

The Piazza D’oro experience helped transform the shopping experience within the major retailers. Store managers competed for additional sessions and added off location displays to further boost success. A further wave of activity was executed due to retailer demand and the instore teams at Coles and Woolworths lauded the activity as a model for success.

Colgate Sensitive Pro Relief

We reached the hard to reach consumer… efficiently

Brief

The launch of Colgate Sensitive Pro Relief meant reaching the 8% of the population who suffer from sensitive teeth and persuading them to switch from a trusted competitor they were highly loyal too.

Action

We analysed 9 different methods to persuade our hard to reach consumer. We devised a strategy to tightly reach the target consumer with a sample pack and coupon incentive delivered through the Woolworths Everyday Rewards database. This was complemented by a national in mall and instore program which helped build equity, create theatre and bring to life the brands TV campaign.

Results

The launch was a resounding success with CSPR taking significant market share from its competitor. The rigour that went into developing the sampling and experiential mechanics was seen as the key driver of trial and the consequent success of the launch.

Think we can help?

We would love to receive your brief, to sweat the details and show you how we can create persuasive conversations for your brand.