Who we are

U1 is Australia's longest standing independent experience research and strategy consultancy. Since starting out in 2001, we have delivered thousands of projects, providing us with the opportunity to speak directly with tens of thousands of people.

Our heritage

During this time, we have had a front-row view of the ever-increasing role that digital plays in product and service delivery, from bit player to the lead role, and most importantly the impact this has on the human at the centre of it all, your customers.

Our purpose

Drawing on our collective experience and expertise, our purpose is to act as an objective, collaborative partner. Providing you with the evidence-based perspective and understanding needed to make informed decisions about your experience design.

What we do

Our team delivers an independent, thorough and evidence-driven approach. An approach that is built on the right mix of qualitative and quantitative research methods that will help you to design and deliver the experience your customers are looking for.

Whether it is through the use of our dedicated, on-site research facilities, visiting homes and workplaces, or online research tools, we can help you engage with, and listen to, your customers.

You can involve us at any stage of product and service development, from discovery to delivery. We help our clients in many ways, including:

Featured articles

In recent articles we have discussed the role of Generative and Evaluative research in experience design. Whilst the focus of those articles has largely related to qualitative research, in this article I want to explore the use of quantitative data in both Generative and...

A lot of research and discussions on user experience (UX) focus on the interaction between a person (the user) and a digital object. We study the way a person currently interacts or could interact with an object. We look at where pain points might...

For the last couple of years, the U1 team has been using generative research to inform complex customer design solutions. It has resulted in some great experiences and projects that I want to share in this article. Before we plunge into the detail, here's...