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The first shots of the Energie Denim Line Ad Campaign have been released…and the new face, Jonathan Rhys Meyers, star of films The Tudors and Bend It Like Beckham and Match Point (and Golden Globe nominee at that), is looking mighty fine in Miss Sixty’s Italian Sister Brand.

The website, www.energie.it, which is powered by none other than Yoox.com, is pretty sweet too, with a great beat, an awesome intro video and a full selection of underwear, sweaters, tees, and even handbags to pull it altogether. There is quite a bit on sale right now too. The sale rack for men’s denim starts at $95 and heads all the way on up from there to $359 for the “DropDeadDenim” jeans that Rhys Meyers is modeling for us–Limited Edition–and web only. Check ’em out: