You-a-thon

Custom Twitter Card ADThe first personalized-at-scale Twitter ad that generated a custom deal based on users location. Using Twitter's personilzation engine the Toyotathon lead gen card fires an overylay that pulls in the user's first name. Now it's not just a Toyota-A-Thon, its Tony-A-Thon and Monica-A-Thon too. We also used their current location to pull in a local offer for the vehicle we think they are most interested in. So, it was engaging, but also a useful shopping tool.