312w ago - Imagine Kratos, the angry, irate ghost of Sparta sitting toe and toe with Mario. What he lacks in cuteness he makes up for with broken limbs. Industry rumblings say many possible millions of God of War fans have not purchased a PlayStation 3, yet.

This would put Kratos in the role of a true system seller, he has been welcomed into over 7 million homes world wide. Sony's official God of War III press event really help put the buzz back on the right path as many fans were disappointed at the VGA awards teaser.

Nick Williams, an industry analyst, postulates that over 33% of God of War III potential buyer's do not own the PS3 console. Speaking to Gamasutra the marketplace guru said this:

The price point for the PS3 remains a real problem for Sony. Sony execs now find themselves in the precarious position of trying to balance consumer price expectations with the high costs of producing each PS3.

That said, the PS2's continued success more than eight years after launch suggests that Sony is thinking long term with the PS3. If Sony can continue to bring down hardware manufacturing costs, it seems likely that it will offer a price cut by the end of Summer 2009.

The launch of God of War III in late 2009/early 2010 will mark a pivotal moment for Sony. But in order to ensure that this game is a hardware sales driver, the cost of the base-level PS3 will need to be in the same ballpark as the Xbox 360 and Wii.

According to our latest consumer tracking study, only two in three people who plan to purchase God of War III currently own a PS3.