In addition to what Tony said, most of the things you are asking, and you want to do, has been answered and dealt with in the forum. My suggestion is, use the search feature to type in your question, and if you are not satisfied with the results you were served with, then you can go ahead and type your question.

Chances are someone has already asked before and it has been treated.

ps- the search feature is the white rectangular box on the top right hand corner of this forum.

There are a few different options that you should consider. Do you want to sell banner ads or do you want to stick with text links? Banner ads are the animated banners you see on websites and text links are simply a link from your website to the advertisers website.

You simply place the banner or text link on your website and generally charge per month for that exclusive space. It’s a common practice to offer a discount to anyone that prepays for advertising on your space such as 6 month or annual commitments.

At that point you simply link to their website. Some advertisers will want you to just link directly to a page on their website like their homepage. Others will provide you with a custom link so that they can track the clicks that come from your website.

How Pricing Is Determined

Pricing the advertising space on your website can be determined a few different ways. There is really no right or wrong way to determine this cost. It’s about educating yourself on the options and deciding what works best for you.

One method is to charge a flat rate, this is saying that you’re going to charge someone $100 per month regardless of the results. The results being how often it’s displayed or how often it’s clicked on.

Another method is CPM or cost per 1000 impressions. This is determined by the number of times that their banner is displayed on your website. This is generally reserved for websites that receive thousands of hits per day. A way to bill such a method is $5 cpm, this is saying that you are charging the advertiser $5 for every 1000 times that their banner displays.

For demonstration purposes consider your website receives 50,000 hits per day and the advertisers banner displays 6,000 times on that day. The customer would owe you $30 worth of advertising that day.

Another popular method is CPC or cost per click. This is the practice of paying only when a website visitor clicks on an add on your website. For example, you charge $0.50 per click. The banner may be displayed 5,000 times that day but if it’s only clicked on 50 times the customer would owe you $25.00.