Social Media Marketing

Social Media Marketing is gradually becoming an “essential” part of every online business. The influence of mega sites such as Facebook, Twitter, YouTube and Linked In is growing at an exponential rate and if businesses and individuals do not establish a presence in these networks they will certainly miss out on many opportunities and get left behind.

What is social media marketing?

When you find something interesting on the web, you naturally want to share it with others. At one time, you might have emailed an interesting link to a group of friends. Now most of us use social media. Sites like Facebook, YouTube, LinkedIn and Twitter are hugely popular: even if you don’t use them, chances are you know plenty of people who do. According to their February 2012 prospectus, Facebook alone have more than 845 million users.

Shares are public, and sharing is therefore a very effective promotional tool for small businesses looking to get ahead. Social media sites are hugely influential, with a potential global reach. Sharing and re-sharing isn’t just an effective publicit tool, it’s also factored into your search engine ranking, so it’s also a big bonus for your SEO.

Social media marketing services help you to make the most of your social media presence. Social media marketing works by sharing interesting content with customers and followers, encouraging them to interact with your brand. It helps to create a buzz, a sense that a community has discovered something that appeals directly to their needs or interests. It also assists in promoting your knowledge and authority to an audience who is already receptive. Social media management services help you to manage your social media presence effectively and build your brand reputation

Why do I need a social media strategy?

Running a business is a time-consuming affair, and it can be difficult to update lots of different websites on a daily (or even an hourly) basis. Many businesses set up social media pages and don’t have time to use them to their full potential. In the past, it was enough to provide automated updates. As social media matures, customers expect more. This kind of marketing arena is about lifestyle, community, interaction and if your social media page isn’t up to scratch customers won’t see any reason to follow your tweets or Like your Facebook page. This is a waste of an essential marketing platform.

Some of the biggest brands in the world employ staff (or entire teams) specifically to manage their social media presence. That’s daunting, huh? What is does prove is how social media pages have become a massive influence on how people perceive your company and that’s a fact.

All businesses with social media pages need to ensure they engage with clients in a way that provides value. That’s why small businesses often outsource social media management. It gives them the support they need at a really affordable cost, leaving them free to get on with running the company.

How does social media management work?

Our experts who provide social media marketing services can handle some – or all – of your social media strategy. They can update and monitor your social media pages and interact with customers for you. They can post links and respond to queries on your behalf, and they also ensure your content is pushed out with regular updates to encourage viral sharing.

Once your social media strategy is in place, you will also start to see the impact on your SEO. Repeated sharing helps to reinforce the importance of your website in the search engines. With a little clever tweaking, you can really work this to your advantage; it’s another very valuable tool in your wider SEO optimisation project.

You can choose whether to be involved with your social network marketing project, or you can hand the whole thing over to the experts if you prefer.

How do I get started with social media marketing services?

No matter what kind of support you are looking for, whether that’s honing an existing strategy or starting from scratch, we can assist you in making your social media pages sparkle. We can also manage your entire portfolio of social media sites if you would like us to without needing to employ expensive teams. So start your social media management project today. Contact us for a free quote with no obligation.