Paso Robles’ tourism organization is looking to build a new website and is currently requesting proposals from web development and design firms.

The Travel Paso Robles Alliance, formed in 2008, is a group of the city’s hoteliers that levy a 2 percent tax themselves to pool their resources to promote the community.

The website project has a $75,000 budget, separate from city funds.

The group’s goal is to have a new website that “will capture the unique personality of Paso Robles and its varied attractions (and) appeal to all audiences of area tourism,” among other goals, according to a news release.