Forever 21 Goes for Total Retail Domination

The mega-brand looks to expand into beauty and home

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Forever 21's total market domination begins as they grow to encompass beauty and home items.

Remember all that legal hot water "fast fashion" brand Forever 21 was getting itself into? As in, the getting sued by multiple designers for copyright infringement and such? Well, it doesn't seem seem to be slowing their unending progress. According to WWD, the mega-brand has plans to go into beauty and home by the end of this year. No news as of yet on what kind of products they'd be stocking (be it complex fragrances or your run-of-the-mill lip gloss line), but you can bet there's going to be some massive press around the launch.

According to WWD, the new beauty and home wares will be rolled out to the largest of Forever 21's stores, including 15 former Mervyn's locations, first, then to all Forever 21 locations after that. Note: Fashionista did point out that there've been some lawsuits settled of late in Europe that would seem make any kind of copying of frangrances (hint, hint) fraught with legal peril.