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Treatise Calls for Reinvention of Industry, New Professional Role, Consumer and Messaging Doctrines.

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The odd thing is that clients more readily accept and embrace the Social Intelligence and IMSO paper concepts than do ad agencies or marketing shops - where this kind of thinking really needs to take hold.

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ASTRALCOM, LLC (d.b.a. ASTRALCOM Digital Business Solutions) today issued their newest white paper, "A Treatise on Messaging and Society Today: The Genesis of the Social Intelligence Architect and the Advent of the Integrated Media Services Organization (IMSO).

Fresh off the successful market response to ASTRALCOM's previous white paper "Strategies for Marketing Successfully in a Freakonomy" released in November 2008, this new white paper, or treatise as it is called, is a bold step into territory that remains illusive for most marketers and advertisers to define in today's marketplace.

"We had a great response to our 'Freakonomy' paper and that pretty much indicated to us that we should issue a new paper about our methodology and challenge the traditional perspectives that most advertisers and marketers have of the consumer marketplace today," explained Richard Bergér, VP of E-Business at ASTRALCOM.

The IMSO paper is a compelling look at "next generation" marketing and advertising concepts that suggest a more holistically-integrated approach to messaging overall and further identifies a new critical role in society as it relates to marketing and advertising.

"For more than 13 years, we have been utilizing this methodology and I think it's one of the fundamental reasons we've been so successful - because it works for our clients," explained Bergér. "The odd thing is that clients more readily accept and embrace the Social Intelligence and IMSO paper concepts than do ad agencies or marketing shops - where this kind of thinking really needs to take hold."

Download "A Treatise on Messaging and Society Today: The Genesis of the Social Intelligence Architect and the Advent of the Integrated Media Services Organization (IMSO)" free @ http://www.astralcom.com/imso.