450+ handy performance review phrases sorted by functions

Performance reviews are meant to be unique and tailored for each individual. That is how they can be most effective. Generic (& meaningless) rhetoric does not lead to any performance improvements.

Having said that, the competencies for which the individuals are measured tend to be similar to an extent. Mind you though, the similarities are only ‘up to an extent’. Each position requires its unique set of skills that can never be generalised. Additionally, company & team values could also be included in the list of competencies by some organisations.

From a manager’s point of view, it can be difficult to not repeat phrases to more than one individual about same competency. This may result in team members getting an impression that all performance reviews are generic and the same things are said to pretty much everyone. Thus, despite carrying out performance reviews in a very careful manner, a few repetitive sentences here and there could damage the credibility of the entire process.

In this article, we have consolidated about 450+ positive & negative phrases that could be handy. These phrases should serve you as a reference when doing the performance reviews. Word of caution though, they should only serve as a guidance. If the relevant context is not added, the review would not yield expected results.

A. Marketing

Positive phrases for performance reviews

Achieved phenomenal growth with number of visitors on website in a short duration

Established key marketing metrics to effectively measure the efforts of content published on website

Exceeded original target of X number of visitors by Y% increasing quality and quantity of content on website