mirage hardwood floors

objectives: restructure and position the Mirage brand as the North American leader in the prefinished hardwood flooring industry with the creation of a unique high end image which is representative of the Boa-Franc group philosophy.

results: the sale network, industry experts, the consumers and even the competition all agree that the Mirage brand is number one in the high end prefinished hardwood flooring industry.

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Restructure and position the Mirage brand as the North American leader in the prefinished hardwood flooring industry with the creation of a unique high end image which is representative of the Boa-Franc group philosophy.