How Gucci promotes its product via key opinion leaders (KOL) in China

Gogoboi, a fashion blogger who has exclusively released GIVENCHY handbags on Wechat, now works exclusively with GUCCI to launch the GUCCI 2017 Holiday series.

On one hand, this is the first time that GUCCI has authorized the sale of products on a third-party platform in China. On the other hand, this also indicates that the voice of fashion icons such as Gogoboi and KOL is on the rise. Gogoboi and GIVENCHY have both successfully cooperated together in the past. GIVENCHY China decided to r...