How To Develop A Microvolunteering Action

Transcription

1 How To Develop A Microvolunteering Action A Guide for Charities & NonProfits Brought to you by Help From Home A leading provider of microvolunteer actions Change the world in just your pyjamas

2 Contents Introduction to Microvolunteering What Is A Microvolunteering Action? Microvolunteering Action Types So Why Should You Set One Up? Where s The Evidence That People Participate in Such Actions? Why Should Volunteers Participate in Microvolunteering Actions? How To Develop A Microvolunteering Action What Attracts People To A Microvolunteer Action? Where Does A Nonprofit Start? So, What s Next? Useful Websites Microvolunteering Smartphone Apps To Build An App or Not? App Development Suggested Stages Promotion / Marketing 15 Summary 17 Appendix A: How Other Initiatives Developed Their Microvolunteering Projects 19 Appendix B: Examples of Other Initiatives Microvolunteering Ideas 30 Appendix C: Idea Portal Websites 34 Appendix D: Pro Bono Support Websites 36 Appendix E: Social Collaboration Websites 41 Page 1 UK: +44 (0)

3 Introduction So what is microvolunteering and what s all the fuss about? Page 2

4 Introduction There s a plethora of microvolunteer actions around at the moment you only have to look at Help From Home's ( ) database of over 800 repeatable actions or Skills For Change's ( ) database of one-off actions. But what if you re an NGO, a nonprofit or a grass root initiative wanting to tap into the huge potential that the microvolunteering market can offer? Would you know how to set up a microvolunteer action? The following, therefore, is a guide rather than a step-by-step list of What is a Microvolunteer Action? Firstly, let's discover what a microvolunteer action looks like. The microvolunteering arena is still evolving at the moment and there are several implementations and definitions of microvolunteering doing the rounds. They come from the following initiatives: Change the world in just your pyjamas A) Help From Home, which is geared more towards home based volunteering actions, uses the following definition: Small, quick, low commitment, on-demand actions that benefit a worthy cause. The actions might be a task that could be accomplished as a whole unit from start to finish by one person or it might be an action that could be broken down into its component parts where an individual is just one of many people performing the same task to achieve an end result. 10 seconds to 30 minutes is all you need to help out a worthy cause! Source: B) Skills For Change, which is geared more towards employees with professional skills to help non-profits, uses the following four criteria to define microvolunteering: Convenient. It's volunteerism that fits into your schedule when you have time - typically (but not necessarily) via an internet connected device such as a mobile phone or personal computer. In practice, to achieve this level of convenience, there is often no training or vetting necessary. Bite-sized. Volunteer tasks are broken into small(-ish) pieces, so that you can complete a task in the time that you have available (whatever that time may be). The nonprofit that needs help asks a large(- ish) group for assistance. Microvolunteers who have the time, interest, and skills (ideally), and who may be previously unknown to the nonprofit, do the work. The time demands of the manager (e.g. a nonprofit staffer) are reduced by distributing as much of the project management and quality review as possible to the network of micro-volunteers. This work management method differs from a top-down model of project management. Source: C) Student Volunteer Connections in Canada, which is aimed at students surprisingly enough, describes microvolunteerism is the act of voluntary participating in small day-to-day situations that occupy a brief amount of time. This could be anything from helping stack chairs, to guiding someone with impaired seeing, to signing a petition, to helping someone who's down on their luck. Source: Microvolunteering embraces other forms of volunteering such as mobile volunteering (exclusively via smartphones), virtual or online volunteering (exclusively via the internet) and traditional volunteering (mostly associated with offline volunteering and in this context, tasks that can be completed in a small amount of time). This guide will be concentrating on those microvolunteer action types that Help From Home promotes. Page 3 UK: +44 (0)

5 Microvolunteer Action Types Microvolunteers have a huge range of tasks to tempt their participation in an action. The common element amongst all of them is unsurprisingly the length of time a task takes. If an organisation can break down their tasks into bite size chunks of time lasting perhaps no more than 30 minutes, then you re on the first steps of the ladder to creating a microvolunteer task. So, what's out there? The following generalised list of action types from the Help From Home site should open your eyes and make you think about the tasks that microvolunteers could help you out with. Transcribe documents online Volunteers convert old ship s logs into text for future climate prediction research. Time = minutes per page. Worm Watch Help scientists understand the complex nature of genes by watching 30 second videos of worms and recording the moment they lay an egg. Time = 1 minute. Tag photos Volunteers add descriptions to photos to assist the visually impaired. Time = 5 minutes Spread awareness of a cause via posters Predesigned posters that can be freely downloaded and circulated on notice boards. Time = 5 minutes. Scientific research via iphone app Pings users daily, asking how they feel and locating them by GPS. Aids research into the impact of environmental factors on people s wellbeing. Time = a couple of minutes. Recording audio books Volunteers record chapters of public domain books and release the audio files back on to the net. Time = upto 30 minutes. Phrase detective work - Identify relationships between words and phrases in a short text, to help computers improve text summarisation. Time = 15 minutes. Dynamic, updateable map of info populated by volunteers Volunteers add the location of wheelchair accessible places around the world, to help mobility-impaired people plan their day more efficiently. Time = 5 minutes. Games that donate money for free Volunteers play a quiz game. For every correct answer you earn a leaf. Collect enough leaves and they will turn into branches, which eventually turn into a full tree. Time = up to 30 minutes. SkillsForChange.com, on the other hand, offer a different style of microvolunteering based on open invitation challenges posed by non-profits. Here, volunteers are invited to answer microvolunteering challenges ranging from: Brainstorm creative ways to use mobile phones to engage our supporter Design an template Provide feedback on our website Find funding sources for our animal shelter s operation and growth Design an existing background for our nonprofit You Tube Channel etc, etc As of end January 2011 SkillsForChange claimed to have on average 20 nonprofits joining them every day, posing questions or challenges that allow them to obtain free expertise where the task at hand could take minutes or several hours to complete. Although Help From Home and SkillsForChange focus on different implementations of the microvolunteering concept, it could be argued that in the context of this article, both organisations complement each other. Whereas SkillsForChange provide an extremely useful service for nonprofits to tackle the problems that will inevitably arise when setting up a microvolunteer action, Help From Home on the other hand will then become the end service to promote these actions to the public. Page 4 UK: +44 (0)

6 So Why Should You Set One Up? Good question, because up to now most volunteering activities have been thought of in terms of traditional or online volunteering. So why introduce another method which allows a person to volunteer in short bursts? Surely, it s self defeating if a person volunteers in shorter bursts, because it would therefore seem that less volunteering actions are achieved. You would think that this was the case, but not all tradition / online volunteering actions appeal to everybody and especially in these perceived time starved days, any volunteering action that could be fitted into a smaller slot to fit within a person s busy schedule could be perceived as a good thing. As Ali Husein, Director-Digital Media, Viacom18 Media Pvt. Ltd., states Microvolunteering is going to grow. It's a fantastic concept, because at the end of the day, people are lazy or just too busy. They want to be part of a good initiative but don't know how, so they'll be happy to take simple steps to create maximum impact with minimum action. Source: Where s the Evidence that People Will Participate in Such Actions? Listed below is a very small sample of the number of microvolunteer initiatives out there, where people can make meaningful contributions in bite sized bursts of time. They have been cherry picked to demonstrate the impact that some organisations are achieving. Obviously, there are many, many more that are not having the same impact, but nevertheless are still making a quantifiable difference. On the SkillsForChange platform, among the many hundreds of successful examples include website search engine optimization help for Accountability Counsel, third-world water well drilling research for a Masaai village in Kenya, copywriting edits for the SETI Institute, focus group reactions to a new website design for Next Door Solutions to Domestic Violence, catchy tag-line development for the United Way, media research for the Grameen Foundation, and many more. (online charity donating quiz), up to June, 2015: donated 2,567,293,250 pieces of kibble (cat and dog food to animal shelters). (charity donating search engine), up to June, 2015: UK 5,920,046 (US$9,090,650) raised for charity. (click-to-donate), up to June, 2015: 885,107 people supported 1,157 months of animal rescue service (volunteer your spare pc power), up to June, 2015: 145,000 active citizen computers participating (creating handmade blankets and afghans), up to June, 2015: Over 5 million handmade items delivered to good causes. (petition portal), up to mid June, 2015: 330,000,000 signatures added (converting public domain books into e-books), up to June, 2015: 29,826 books converted. (mapping the ocean floor to aid marine conservation), up to June, 2015: 1,924,968 scallops identified, 166,613 fish marked, 2,401,825 images classified donated (word game quiz), up to June, 2015: 98,389,531,450 grains of rice (Citizen science platform), up to June, 2015: 2,545,850 images analysed to find a cure for cancer Page 5 UK: +44 (0)

7 Why Should Volunteers Participate in Microvolunteering Actions? People will microvolunteer for all sorts of reasons but there appears to be a recognition that it responds to a need for people to volunteer in this way, as the technology is available to support it eg. internet, social media and smartphone apps. Here, therefore is a roundup of the pros of microvolunteering actions: The Pros Micro-actions can be conducted anywhere, at any time. You can do them while watching television, riding on the bus, or even reclined in bed! Volunteering can go wherever you go. People can control the environment in which they volunteer their time, making it potentially safer than traditional volunteer opportunities. Most micro-actions do not require commitment, which strips away one of the barriers that inhibits people from performing traditional volunteering. You can dip in and dip out whenever you want. Practically all microvolunteering opportunities require the minimal of training: You just read the instructions and go. This really pushes microvolunteering into the 'easy' bracket and once again, removes a stumbling block that often prevents people from volunteering in the first place. These attributes might encourage people to explore similar, additional actions and so the overall time spent on philanthropic actions might increase. You can now squeeze in more volunteering time, in-between your traditional philanthropic commitments. The huge diversity of the type of micro-actions goes beyond traditional volunteering opportunities so there is more scope to do more good in new ways. The range of microvolunteering opportunities makes it all inclusive no barriers to age, race, creed, culture, gender, etc. As with all virtual volunteering, it enlarges the volunteer pool to include people who are house-bound, have disabilities, have free time only at irregular intervals, or are located anywhere in the world. It has the potential to engage people in volunteering at a level they are comfortable with now, doing something they want. But at a later date, maybe when their lifestyle changes, they will be more likely to commit more time to that volunteering cause (which they might not have done if they weren't involved in it by microvolunteering earlier in their life) As Jay V Sutaria, Founder of Bhookh.com, a Mumbai based click to donate initiative states Source: (now unavailable) Micro volunteering won't replace actual social deeds, but just like has become indispensable without making snail mail extinct, e-social work will become irreplaceable too. Page 6 UK: +44 (0)

8 How To Develop A Microvolunteering Action A little time spent planning, goes a long way! Page 7

9 How To Set Up A Microvolunteer Action Having whetted your appetite (hopefully) to set up a microvolunteer action, what things do you need to consider to actually pull it off. As there is such a huge array of issues, causes and methods that a nonprofit adopts to achieve a means to an end, this guide can only ever be that a guide. There are more specific examples of organisations who have kindly contributed their experience in the way in which they set up their microvolunteer actions in Appendix A of this guide. They may not specifically relate to your particular nonprofit cause, but it will at least give you an insight into how they achieved their goal. Setting up a microvolunteer action can be relatively easy, as in search-to-donate SearchKindly's ( ) experience where it took 15 hours to complete. Compare that to microloan platform Lend With Care's ( ) experience where it took over 2 years to develop. Even then, once you've built it, will they (the volunteers) come? What Attracts People to a Microvolunteer Action? To entice people to microvolunteer for you, you'll need to get in to their minds to see what motivates them to participate in this particular form of volunteering. You should be aiming to set up a microvolunteer action that has some and ideally all of the following attributes to lure your 'customers' into your net, so to speak! They are listed in no particular order and are based on those actions that Sparked and Help From Home promote: Bite sized. Can be completed in under 30 minutes, preferably quicker. There's a general perception out there that people just don't have the time to fit volunteering within their busy lifestyles. But if you create an action that can be accomplished in under 1 minute for example, then there's no real excuse not to volunteer. Click-to-donate sites like are good examples of a sub 1 minute spot of volunteering. They're also included in Appendix A as an organisation that contributed their experience in setting up their action. Non location based. Participation can be accomplished from almost anywhere. Most microvolunteer actions are internet based, as that's the medium through which the action is conducted or it s the method needed to obtain the necessary instructions to complete an action offline. Laptops, smartphones and internet cafes are very commonplace so should not present a problem to participate in an action. Examples of 'go-anywhere' actions include the offline (origami peace campaign) and the smartphone Mappiness app Visible feedback. Volunteers can be divorced from seeing the whole picture and the ultimate outcome, which may be frustrating for results-oriented volunteers. Companies and NGOs can benefit from giving microvolunteers more exposure to the end-result of their hard work. Here s a few sites that provide different examples of feedback for users: (surf the website to generate charity donations) Provides a real time display of how much money you ve earned for charity as well as how much everybody else has generated (matching colours game for scientific research) Differently aligned coloured blocks produces different visible scores. Object of the game is to maximise score (knitting caps for people who have undergone hair loss due to chemotherapy, burn wounds etc) Shows photographs of recipients ( and creators ( of Head Huggers (write cheery letters to very sick children) Provides a photo gallery ( the work they do and stats ( of people who have taken the time to contact the children on their database Page 8 UK: +44 (0)

10 What Attracts People to a Microvolunteer Action? (Cont...) Non discriminatory. Should be able to be completed by people with disabilities. For instance the website will need to be accessible by a screen reader for visually impaired people. One microvolunteering action that actually helps to facilitate this is This is another organisation that's included in Appendix A as an initiative that has contributed their experience to this guide in setting up their action. No training required or at most, a minimal amount of training. This puts microvolunteering into the easy bracket as there is no lead-in to performing an action. A person doesn't need to have any special skills or expertise to participate. That said though, some of the actions / 'challenges' posed on Sparked may need a bit of expertise to answer. SearchKindly, as mentioned previously, is an example of an action that requires no training, whilst RetroPsycoKinesis Experiments ( ) requires a modicum of training to complete an online experiment. Simple instructions should be provided although in some cases they should not be too simple. Whilst people love the freedom to be able to 'get on with it', there still needs to be a set of engagement rules that is clear, empowering and directive in the end result. Just follow the instructions and go! An example of a set of simple instructions would be a website that enables people to download a free piece of software to fight diseases. They describe their service in 3 simple words - 'Ready, Set, Fold. No vetting interviews. One of the beauties of microvolunteering is that if set up properly, there is no need to vet a potential volunteer. Normally a microvolunteer action would be devised as a self contained, do-it-by-the-book system, whereby if a volunteer steps outside their procedures, their actions would not be counted or be effective, as with the online petition portal thereby negating any need for a vetting pocess. No security checks. The UK Governments Green Paper, Giving ( states that 'CRB (Criminal Record Bureau) checks are frequently cited as an obstacle for people and organisations that want to give time in their communities.' It goes on to state that '49 per cent of non-volunteers who would like to give time are put off by bureaucracy'. Although this probably goes against the grain of a volunteer coordinator, there really is no need to put in place a security check. You only have to refer to the above websites to realise that not a single one requires a security check, but yet contributes to a worthy cause via a volunteer's participation! Even Postpals, where people write cheery letters to sick children, does not require a security check. They have their own monitoring system which safeguards against 'undesirables' contacting the children. No registration or signup required. Although this makes it more attractive for volunteers to participate it may actually be self defeating for the nonprofit, as a record of a person's address could be added to a marketing list to raise funds in the future. Obviously an option to opt out of marketing s needs to be provided. However, if it's participation levels that is required then a microvolunteering action without registration is the way to go. Definition-of ( ) is a good example of this, where the organisation just requires you to fill out a simple form where no personal details are required in order to feed hungry children. Free to participate. It can be participated in at very little or no cost to the user. You start using the word FREE and it's like bees to a honeypot. Well not quite, but FREE has a strong pulling power and provides one less hurdle to cross for those thinking of microvolunteering. Sparked is free to use for the volunteer as are most of the actions featured on Help From Home. Of course, not all microvolunteering actions are free as some may involve material or postage costs to complete an action, especially those involving craftwork. Also, some microvolunteering actions involve microlending small amounts of money to needy people where it is virtually guaranteed to get your money back, eg. Page 9 UK: +44 (0)

11 What Attracts People to a Microvolunteer Action? (Cont...) Communication. Provide a means to communicate with other participants or support team. Although not essential to a microvolunteer action, it could be quite a useful tool for a volunteer to give feedback or to resolve an issue. This is a particularly important part of the process at Sparked, where communication between other participants drives the 'challenge' or question posed to a crowdsourced result. Incentives or prizes. Provide something for the 'what's in it for me' attitude. Whilst most volunteers are satisfied with a warm fuzzy feeling of having helped a worthy cause, some people will only volunteer if there's a chance of getting something more materialistic or gaining recognition amongst their peers. encourages philanthropy by making it fun and social to "do good" online at various partner charity sites. Good actions are rewarded with points that can be "cashed in" to develop attributes of an avatar hero character, which can be shared over social media sites like Facebook and Twitter. No commitment. One of the drawbacks of traditional volunteering is that an action normally takes place at a certain time and at a certain place. That involves a level of commitment which puts many people off becoming involved. Microvolunteering, on the other hand, can be accomplished on a 'dip-in, dip-out' basis at a person's convenience. Just do it and go! Flexible participation. It should be very flexible, meaning to say it can be conducted whenever a person wants to become involved. A good attribute of a microvolunteer action is that it is globally accessible 24/7 and not just when the volunteer coordinators are working. Examples include an online citizen science platform that is trying to discover a cure for cancer and a portal for free downloadable provocative peace posters. No age restriction. So long as a person is web savvy, then normally that is all that is required to participate. Where Does A Nonprofit Start? With a great idea for a microvolunteer action, of course! But what if you don't have that world changing idea. Well, you could certainly scan through the microvolunteer actions on Help From Home and Sparked for some inspiration. There are also organisations out there who have declared their ideas for a microvolunteer action but which, at the time of this guide's publication, have not developed them into a concrete action yet. If you want to view these ideas for some inspiration, then pop over to Appendix B for some examples. For other more general ideas, there are various idea portal websites dotted around the internet where most commonly, Joe or Jane Public submits their idea either for peer review, to make money or just simply to make this world a better place. See Appendix C for some examples of websites that do just this. Having now formulated your idea (hopefully), the next stage will be to win over your fellow colleagues, assuming you work for an organisation that has several employees....you ll need to introduce your idea to other staff members to get them to buy-in to the concept... You'll need to introduce your idea of a microvolunteering action to other staff members on top of having to get them to buy-in to the microvolunteering concept. A tough nut to crack? Maybe or maybe not. Start by talking with appropriate staff members and volunteers about the potential for microvolunteering at your organization, and why different staff members and volunteers want or don't want to do this. There are many people who would love to try microvolunteering at their own organizations, but who feel that the other staff or volunteers aren't ready, or are uneasy about the whole idea of microvolunteering. Prepare a written plan that includes a mission statement, goals and objectives for your microvolunteering idea. Identify the potential costs and, following the discussions you've already had with other staff members, allay any fears that may have arisen. Establish a timeline but be flexible enough for unforeseen problems. Identify activities and assign responsible parties to complete them. Page 10 UK: +44 (0)

12 Where Does A Nonprofit Start? (Cont...) Your plan should also include some or all of the following details: What resources you'll need to set it up and keep it running? How long it should run for? If applicable, how is the flow of information to be monitored? How is the voluntary work to be verified to a particular standard? What will be its' code of conduct? How do you protect identities? How will volunteers be enticed to repeat volunteer or be retained? Will it be a good ROI? How will the rules of engagement be enforced and adapted if someone is breaking them? How will a consistent standard of volunteer involvement be maintained? How much supervision is required? How will staff be educated to co-ordinate it? What type of relationship do you want to build with your volunteers? In what form will the results / feedback take? Establish executive level support and commitment. Without support from your organization's leadership, a microvolunteering project could be doomed to failure. Executive level commitment and ongoing support can help break down managers' reluctance to microvolunteering and get such managers to participate long enough to see the positive results. Do an in-house training on microvolunteering to demonstrate its viability, perhaps by inviting staff to participate in some of the microvolunteering actions featured on Help From Home or Sparked. Amend your policies and procedures manual relating to microvolunteers. This may not be that easy as microvolunteering challenges some of the most deeprooted aspects of coordinating volunteers with regards to say, security checks, insurance and health and safety issues. Also, what about your stance towards expenses, providing equipment or dismissal of a volunteer where someone is volunteering online? Some of the information in this 'Where Does A Nonprofit Start' section was based on an article prepared by Service Leader Page 11 UK: +44 (0)

13 So, What s Next? Once you've got to this stage, you should be about ready to actually set up your microvolunteer action. As the range of actions promoted by nonprofits are so varied, this guide cannot possibly hope to cover the particular action you're intending to set up, so at this point it maybe advisable to turn to some of the initiatives featured on Help From Home and either base your action on theirs or contact them for advice. However, you'll still need some pointers to guide you in the right direction. You might like to consider the following suggestions: Arrange to allocate funds to consultants, advisers and firms you've employed to develop the action Sort out the text and graphics for the website and instructions Ensure safety measures are included where minors are involved Arrange for legal status, if applicable and where relevant to the country it is going to operate in Arrange for web host, domain name and statistics tracking Choose the beneficiary, where applicable and the method of donation Test drive the action with colleagues or interested supporters Be prepared to change and evolve your idea in development and post development stage Be mindful of stakeholder requirements There's no substitute to the experience gained by other initiatives in their efforts to set up their own microvolunteer action. Appendix A features 12 organisations that have very kindly contributed the trials and tribulations they have gone through in setting up their own microvolunteer action. Useful Websites Unless you've got particular knowledge in web design, graphic design, smartphone apps, marketing etc, you'll probably need to spend some money on developing your microvolunteering action - or do you? Appendix D covers those initiatives that provide pro bono advice, support and expertise for nonprofits seeking help on particular issues. It's a comprehensive list but by no means complete and this guide welcomes any information on other initiatives similarly offering free help to nonprofits. However, in spite of the pro bono initiatives out there, you'll still probably going to need to raise some money for certain aspects of the project within the development stage, so you might like to consider crowdfunding? According to wikipedia, it is described as: 'the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations. Source: Here's a few crowdfunding initiatives to help you become familiar with this concept Maybe you could also benefit from social change collaboration platforms for your project, where initiatives who want to change the world can be connected up to the Joe and Jane Publics out there who want to help them achieve their goals. Very useful if you want to crowdsource your efforts. See Appendix E for more details. Page 12 UK: +44 (0)

14 Microvolunteering Smartphone Apps Get smart about mobiles! Page 13

15 Microvolunteering Smartphone Apps It goes without saying that smartphones are all pervasive these days and it's widely recognized that smartphone Apps are going to be the next big thing for a nonprofit to channel their efforts in either raising funds, promoting their cause or using people to microvolunteer for them. To give you an idea of what's out there in the 'do good' mobile App arena, you could visit Help From Home's page devoted to the smartphone. It's a constantly updated list of Apps that benefit worthy causes and where the action can be completed in bite sized bursts of time. It can be found here To Build An App Or Not? As obvious as it sounds, an App will only work if it s a particular activity that makes sense for the user. If you re unsure whether your new App idea is a goer, then look at the list below to see if it ticks at least one of the following boxes: It is an improvement on similar Apps already out there. It is new to the world and solves a unique problem. It serves a specific audience with particular needs. It is fully interactive and engaging. Which charities have already built Apps? App Development Suggested Stages The following is based on an Apple iphone to give you an overall feel of what's involved. Obviously, it will be slightly different for other platforms. Think of a great idea, then determine which audiences would use your App and work out their needs. You ll also need to look at: - The top 10 Apps in a few categories to get an overall feel for how they make use of iphone/ipad s unique navigation and how they present information to the user. - A few Apps that are similar in purpose or function to the one you want to build, to see what approach they ve taken and if there are any areas for improvement. If you re planning on doing the work yourself, you ll need to: - Get an iphone or an ipad (depending on what you want to develop) and preferably, access to a Mac computer with Mac OS X Develop a non-disclosure agreement (to keep your great idea to yourself!) - Download and install iphone SDK, the Apple resources needed to develop and code your App. Register as an Apple developer. You ll also need: - An ability to assess what does and doesn t work in the App marketplace, and can transform your idea into a tech spec. - Marketing skills (for research, promotion and marketing). - Programming skills. - Experience in designing for mobile devices, and sketching and producing user interface designs. Phew! Can you do all of these things yourself? Probably not. The chances are that you'll need to find some resources to help you fill the gaps - which will probably range from agencies, to freelancers, to a friend-of-a-friend! Next, put pen to paper and draw each screenshot of your App. This will help to establish things like: - Size and shape of each element on the screen in relation to each other. - How the user will interact with each screen and move from one element to the next. - What info the user will see on each screen of the App and how this will be presented. - Once you ve finalised your sketches, you can create the design concepts. Develop and test the code for your new App (this is generally best done by an experienced developer). Submit your App to the Apple store (don t be disheartened if they turn it down, make changes and resubmit!) Source: Based on an article published by CharityComms ( by Martin Campbell, Managing Director, Baigent Digital. View the full article here: Page 14 UK: +44 (0)

16 Promotion and Marketing Reach out to your customers! Page 15

17 Promotion / Marketing This topic really is outside of the scope of this guide, but as an indication of what needs to be thought about, here's a few pointers mentioned below. For more detailed guidance, it's probably best to search the net (using one of those search-to-donate search engines, hopefully) as there's a whole plethora of articles dealing with the subject. - Before launch: Spread the word in target publications, inform subscribers by , write a news release for your site and set up specific social media channels to build up the pre-launch excitement and buzz. - After launch: Encourage your supporters to spread the word about your action using your social media tools. Try and get blogs who may be interested in your action to try it and write a review. In the future: Monitor feedback from users and suggestions on improvements to help with this. Of course, let s not forget Help From Home, who can place your microvolunteering action on it s database and promote it for you for free! Reach out to your customers! Page 16 UK: +44 (0)

18 Summary Rounding it all up. Go forth and microvolunteer! Page 17

19 Summary So, there you have it. A simple step by step guide in how to set up a microvolunteer project! Daunted? You shouldn't be. Help From Home is regularly discovering new innovative ways in which initiatives are using the concept of microvolunteering to involve volunteers. It's also regularly discovering initiatives that are basing their microvolunteering actions on those that have been previously tried and tested. It's a growth sector and there's such a huge market of untapped volunteers out there that who want to benefit worthy causes in bite sized bursts of meaningful micro actions. What are you waiting for?! Go forth and microvolunteer! Page 18 UK: +44 (0)

20 Appendix A How other initiatives developed their microvolunteering projects! Page 19

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