Meet the new WineDirect

Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or

Before you go

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VIN65 is now

As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or

Illinois’ New DTC Compliance Requirements

In August, the state of Illinois enacted a revision of their direct-to-consumer (DTC) shipping law in a way that directly impacts any winery shipping to consumers in the state, and in particular those wineries using third party fulfillment services to manage their direct shipments. In short, that’s most wineries shipping DTC to the state. Here’s what you need to know:

Appointing a Designated Shipper

The most important item for you to know is that the new law (SB 2989), requires wineries with a winery shipper license in the state to designate the name and address of all locations from where they ship. This includes third-party fulfillment providers, such as WineDirect. You can do this when you apply for your Illinois license. In addition, you will need to submit a letter to the Illinois Liquor Control Commission (I.L.C.C.) appointing your fulfillment provider as a designated shipper.

New Reporting Requirements

Another piece of the legislation requires the designated fulfillment providers to file annual shipment activity reports, detailing all shipments made to Illinois consumers. This report is used to cross-reference against reports filed by the winery shipper licensee to verify all shipments are legal. WineDirect already provides similar reports for other states, so we are fully ready to comply with Illinois’ new legislation.

You Are Responsible for All Shipments

The law makes wineries responsible for the shipment activities of their fulfillment providers. As such, this change creates a higher level of scrutiny and responsibility by wineries using fulfillment providers to ship DTC to Illinois, but should not be of concern for WineDirect clients: we always ship compliantly, and provide accurate and timely reporting of shipments as required by the various states. If you work with another fulfillment provider, make sure they are equipped to comply with the new regulations and are shipping legally to Illinois consumers.

The law doesn’t take effect until January 1, 2017, and the I.L.C.C. is still finalizing the rules and forms, so you will have time to make the necessary changes. WineDirect will monitor the situation and advise you when the new rules and forms are in place, including a template for the Appointment Letter. Our team is here to assist you in complying with these changes, and we will keep you informed of developments as soon as they occur.