We agree with Drs. Pagoto and Appelhans that the effects of choice and the counseling procedures were conflated—indeed, this will always be the case if counseling is provided to a person faced with a choice. To clarify our study procedures, however, participants were not advised to select “the diet most consistent with their dietary preferences.” Instead, we encouraged them to use all information provided and any additional information they obtained on their own when making their choice; in addition, although food preference information was provided, participants were explicitly informed that they could choose a diet consistent with or opposite to their food preferences. This is evidenced by the 29% who selected the diet that was not most closely aligned with their preferences. Furthermore, when asked the reason for their diet selection, participants rated several factors as having similar or greater importance than food preferences, including perceptions of effectiveness and the description provided (1).