May 2013 |

Twitter recently introduced the newest addition to their suite of Twitter Cards, the Lead Generation Card (in beta). From Twitter’s Advertising Blog, “The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.” These are its main components:

When it comes to social media marketing, one size does not often fit all. When coming up with your strategy, it’s important to narrow down target users. Who’s your audience? Where’s your audience? If you’re a small local business, you most likely know the answer to those important questions. But how do you reach them online? Build up your social media presence with these helpful pointers.