Honda Motor Europe

Telling the story of Honda's new HR-V

The original Honda HR-V pioneered the B-segment SUV in the late 1990s. For the introduction of the crucially important second-generation model in mid-2015, Honda tasked PFPR with creating an explainer video to help present the new HR-V’s key features at the pan-European media launch.

PFPR collaborated with a top-flight video production agency to plan and execute the one-day video shoot in a London studio on a limited deadline and budget.

The final edit boasted high production values and integrated graphics to articulate the key facts and features of the new HR-V with a succinct, powerful delivery. It reinforced the key messages articulated throughout the media launch, helping to ensure the new model’s key attributes were prominent in the positive press reviews.