Hi everybody, I would love to introduce a little bit me and how everything started.

And it was with THE BEDDHA.

The gradual development of The Beddha was a very organic one. A natural progression born from my personal need, interest and passion that I had at some point of my career.This is a path that resonates with many women around the world, today more than ever. We want to follow our aspirations and we are no longer afraid to start a business and make things happen.

Always interested in holistic health and wellbeing, after years spent working as an image consultant , life coach and personal trainer in Italy, I left the country to experience a new chapter in my life and go through a physical and metaphysical journey. I settled in Miami, Florida, where I opened a coaching agency. Despite an unexpected early success, I felt something was missing in my life and went looking for that. I discovered something was happening in the local female community. Women were starting to explore new ways to reconnect with their inner soul and divine femininity. These like-minded women were gathering in sacred spaces in circles and practicing mindfulness exercises.

This soulful experience was a revelation. During these enriching female ritual events, I realized that the missing piece I have spent years looking for, was finally there.

Just to be clear, this is not a fairy tale, so when you want to start a business you need to go beyond your personal passion and investigate if this idea you have, is also something other people are interested in. Or it will remain a hobby.

And I did just that.

I noticed that my intuition and observations were supported by studies and market researches. Data collected showed that women were reclaiming their spaces after years of neglect and wanted to live experiences. They were willing to practice daily routines to reaffirm their personal connection with a purpose. This was the style of life they wanted.

Interviews revealed that a new need of consciousness along with a self-care and spirituality want was rising.

Strong with these new insights I relocated back to Italy to establish my brand and business merging Italian culture and skills with the new view. A brand able to bring the benefits of meditation along with healing natural products for self-care to all the women around the world. From Europe to Australia to Dubai...A label built around a holistic and beauty lifestyle for modern goddesses.

It didn’t take too long to make my vision to happen.Starting from finding the name, I designed a collection of wellness products that reflects and supports principles of self-love, self-awareness, women empowerment, sisterhood, modern femininity, and uses ancient knowledge and modern philosophy to enhance women beauty. A collection that is handmade and produced only in small batches, with ingredients carefully sourced to deliver luxurious products in accordance with principles of the slow life movement.

And so, after years of diligent research and testing, in the autumn of 2018, The Beddha, that means the beautiful, was born. A brand and a place where female wellness and spirituality are placed at the core of the label philosophy.

And after 1 year I'm here to introduce you my second Brand THE CCHIUI and my Mindful Platform ESSIREE.