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Demon's Souls' brand of punishment proves potent in the UK

Namco Bandai previously announced its intentions to publish From Software's punishing dungeon crawler, Demon's Souls abroad and the verdict is in: it's apparently been a big hit. The publisher told Eurogamer the initial run -- a "Black Phantom Edition" priced at £44.99 (€42), which includes the game, soundtrack, art book and strategy guide -- has sold out.

"I can't give you a number, but what I mean by an 'amazing success' is that all the stock we built of the Black Phantom Edition has sold out (apart from dribs and drabs)," said Lee Kirton, marketing and PR manager for Namco Bandai Partners UK. "For a game that's been out a long time overseas we believe it to be a success. Reviews scores and coverage have been amazing." He then added that Namco Bandai hasn't sold "hundreds of thousands of units, but we've been pleased."

On Friday, Namco Bandai will launch a standard edition of the game in the UK for a bargain price of £34.99 (€54), five pounds cheaper than the launch price of most new games.