He's 'Hoff' the market! David Hasselhoff gets married for the third time

David Hasselhoff hasn’t given up on the quest for happily ever after, which has led to his walking down the aisle for the third time.

The Baywatch and Knight Rider alum, as well as international singing sensation and sex symbol, 66, married his girlfriend of seven years, Hayley Roberts, 37, in Puglia, Italy, on Tuesday. His rep confirmed the nuptials to People.

David Hasselhoff and his longtime girlfriend Hayley Roberts, pictured together in 2016, have tied the knot in Italy. (Photo: Getty Images)

The Hoff, who was previously married to Pamela Bach and Catherine Hickland, had told Entertainment Tonight that it would be “a very small wedding with her family from Wales.” His daughters, Taylor Ann Hasselhoff, a real estate agent, and Hayley Hasselhoff, a model, were also in attendance, according to their Instagrams.

Hasselhoff, who had a cameo in Guardians of the Galaxy Vol. 2 last year, said the honeymoon would take place in the Maldives following the wedding, “and we’ll stay underwater for about two weeks.”

The guy with the “Don’t hassle the Hoff” catchphrase popped the question to Roberts during a picnic in Malibu in 2016 — half a decade after meeting her by chance in a U.K. hotel when he was a judge on Britain’s Got Talent and she was a salesperson at a British department store. “I had a saying, ‘You don’t get married because you want to live with someone, you get married because you can’t live without them,” he told Hello magazine at the time. “I knew that I was really unhappy without her. I waited to propose because I thought I was too old for her.” (During that interview, he said he had proposed to her several times before, but those times “were for fun.”)

David Hasselhoff and Hayley Roberts attended Comedy Central’s Roast of Bruce Willis on July 14, 2018, where he showed off her engagement ring — as well as flashed the wedding band belonging to his father that he repurposed for his nuptials. (Photo: Faye Sadou/MediaPunch/IPX)

The Hoff won’t have to get used to wearing a wedding band again — he’s already been wearing one. He explained to ET that he’s long worn his father’s ring from his marriage to his mother for “luck” and “remembrance,” so he thought, “You know, it’s nice I don’t have to go out and get another ring. I’ll just keep this one.”