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2 Responses

It depends on how competitive the keyword is, and how many connections they have that can get them strong links to help boost it, really. I would think that for a keyword with any competition it would take months at least, though even then, unless the links are rock solid, you may see some fluctuation.

I would love to know which agency and also would hope that the CEO is a gambling woman/man. I think anyone who has been at this more than a couple of months just shakes our head at any such claims. If, the keyword is very long tailed and if they are in a very obscure industry with low competition, it would be possible to say we can have you on page one of Google within x amount of time (insuring they give themselves a good window).

If, for example the search term is "sunglasses," etc. I am open to making a few bets with them.

The worst of this is that it sets an expectation going forward that does not teach the client anything. Clients need to understand that SEO is much like firing a rifle from a moving boat. You can be a great shot, have a superior weapon, and still miss. No, you will not miss by as much as someone with no skill, and you will be able to adjust due to your abilities, but to state that I am going to fire a weapon from the bow of a 40ft boat that is moving and hit a specific target on the first shot is, well, BS.

Tell the client that there are ways to get there but it requires diligence, tracking, and patience. Be willing to show them each step of the way, where they are, what you have done, the result, and what is next. If you show progress and have educated them, they will stick around. (OK, most will-some will go to the guy with the guarantee...let them).

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