JETS SWIMWEAR DIVES INTO BRISBANE

LUXURY brand JETS Swimwear has dived deeper into Queensland with a second concept store opening in Brisbane.

The new location at Westfield Chermside follows a retail opening in Noosa earlier this year, allowing customers to browse the brand's full range of swimwear, resortwear and activewear.

It forms part of the Sydney-based company's growth and expansion strategy, since being acquired by apparel business The PAS Group last year.

JETS design director Jessika Allen says customers will be able to experience the brand within an in-store sanctuary.

"The decision for JETS to open a second retail location is tremendously exciting for me," Allen says.

"Brisbane is an increasingly key market so I am delighted we can strengthen the brand's presence while showcasing the dynamic and vibrant collection JETS has to offer.

"This season you can expect a strong fashion focus with brilliant colours and prints, the perfect complement to the sunshine state style."

The JETS Westfield Chermside store showcases a simple, minimalist environment, representing the modern coastal lifestyle with textures and colours inspired by nature and the ocean.

The brand is stocked in resorts, fashion boutiques and David Jones in Australia, while distribution also extends to the US, Canada, UK, Belgium, Netherlands, Turkey, Singapore, New Zealand, Dubai and South Africa.