Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it.
Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You ..

Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.
(BTW. Setting marketing objectives prior to developing strategy is real important)
What ..

Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other w..

Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished.
..

You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 ..

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We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our potential for success.
2. In one sentence write your positioning statement for the product
&nb..

UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.
From..

1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
Technological
Political
Economic
Cultural
2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or s..

Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team's Marketing Plan for your new product/service. Once all previous weeks' sections and the remaining parts of the Plan..

Develop a 1,400-word Communication Plan including the following:
• Discuss the marketing communication channels available for the domestic and international markets.
• Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timi..

Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.
Review the current marketing mix including the communication channels used.
Pa..

Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.
Review the current marketing mix including the communication channels used.
Pa..

Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research:
• Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the..

This Tutorial contains 2 Papers
You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.
Select one of the following types of local companies:
Florist
Veterinarian
Health/Natural Food Store
Accounting/T..

Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations...

This Tutorial contains 2 Papers
Go to the Strategic Business Insights website.
Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments.
Go to the Nielsen website.
Explore the Nielsen Segmenta..

This Tutorial contains 2 Papers
Develop a 1,050-word marketing plan discussion which includes the following:
• Discuss what a marketing plan is and is not.
• Examine the elements that should be included in a marketing plan.
• Examine the importance of a marketing plan.
• Discuss how a marketing..

This Tutorial contains 2 Papers
Select a local company and one of its products or services.
Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target market. In your plan, be sure to do ..

1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.
• test marketing
• idea screening
• product development
• product soft launch
2. If Ming was interested in capturing distribution metrics for her retail organization, which of the fol..

Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand et..

Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance ..

Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional ..

Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and..

Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the..

Purpose of Assignment
Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to ..

Purpose of Assignment
To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduc..

Purpose of Assignment
This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a compan..

1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.
• style
• theme
• trend
• pattern
2. A firm should use undifferentiated marketing to promote its products when:
• the market shows several natural segments.
..

Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethi..

Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance ..

Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and..

Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the..

Purpose of Assignment
Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to ..

Purpose of Assignment
To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduc..

Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional ..