Posts Categorized: Strategic Communications

Snapchat’s recent swell in adult users suggests the video-messaging app is not just for teens anymore. But should your nonprofit venture into the Snapchat’s rising pool of users? Social media analysts say the app is on the verge of reaching its ‘mom moment,’ the point at which it takes off among a mainstream audience. While

Guest bloggers can be a valuable resource for your organization. As we’ve shared in past posts, great guest bloggers help maximize your limited resources, bolster your organization’s credibility and reach new audiences. With a little guidance, you can help guest bloggers be the most effective digital assets and champions of your nonprofit. If the process

It’s been 22 years since a Swarthmore College student created the first blog. Can an online tool launched in 1994, the year when Forrest Gump was number one at the box office and the Beastie Boys ruled MTV, still make a difference in your nonprofit’s communications? Absolutely. Blogs are the perfect tool for sharing and

­­ 2016 is almost here: do you know who your target audiences are—and who they are not? With many no-or low-cost research tools and resources available today, it can be tempting to dive to data gathering before carefully considering some best approaches to exploring these questions, and many more. As a brand builder, I am

In my last post, I outlined some of the key components of audio storytelling, such as narration, interviews, actuality and natural sound. Once you’ve brainstormed, or even scripted, all the audio elements you need to effectively tell your story, it’s time to capture them. Here are a few things to keep in mind as you

Your nonprofit’s online audience may be your organization’s most valuable asset. But once you create that community, how do you keep it engaged? Here are eight secrets we see effective nonprofit communicators use to connect with others online. Define your Audience Get specific, really, really specific, about who you want to reach. The general public,

If you want your audience to see it, first they have to be able to hear it. A powerful narration, a memorable interview or a rich soundscape can transport your listeners right to the heart of your mission, hold their attention there longer, and foster greater empathy and support for your cause. So don’t let

Understanding your target audience equips nonprofit communicators with the knowledge needed to communicate effectively with stakeholders, donors, partners or potential funders—the people who are crucial to carrying out your mission and helping you reach your goals. There are several ways to gather qualitative research about your audience’s values, attitudes and perceptions of your nonprofit—findings that

Media coverage offers many benefits to your nonprofit, such as: encouraging public action on your issues drawing attention to your organization’s accomplishments increasing awareness of how people can donate time or money However, before you pitch a reporter you need a media relations plan. To get the coverage you want you need to identify the

In the last year, marketing trends have showed that compelling visual content is crucial to engaging audiences online. This means that if your nonprofit is to successfully break through all the clutter on the Internet to spread a message far and wide, then an attention grabbing visual is the key to capturing an audience’s interest.

In one of her most awaited and highly anticipated moves yet, Hillary Clinton announced her bid for the White House this week. Which, you know by now. What you may not know is that your nonprofit can learn a lesson or two from Clinton’s well reviewed video announcement to apply next time you want to

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“Meyer Memorial Trust’s strategic redesign centered on how, through equity, we might have a greater impact in Oregon. Prichard Communications helped us turn that focus inward, to our communications systems, to streamline the process of turning ideas into effective messages.”