25.
JOB DESCRIPTION
FUNCTIONAL EMOTIONAL PERSONAL
EMOTIONAL SOCIAL
When I feel that I’m paying too much for
electricity, I want a way to lower my power bill

26.
JOB DESCRIPTION
FUNCTIONAL EMOTIONAL PERSONAL
EMOTIONAL SOCIAL
Cheap
When I feel that I’m paying too much for
electricity, I want a way to lower my power bill
Easy to install
Gives guidance
Constant proof it
works
Low maintenance

27.
JOB DESCRIPTION
FUNCTIONAL EMOTIONAL PERSONAL
EMOTIONAL SOCIAL
Confident
Financially responsible
Care about
environment
Secure
When I feel that I’m paying too much for
electricity, I want a way to lower my power bill
Cheap
Easy to install
Gives guidance
Constant proof it
works
Low maintenance
In control

35.
1. Identify the main job your team,
company, and project someone
would hire you for
2. Figure out which jobs aren’t being
satisfied that you can own
3. Observe your customers constantly,
both direct and indirect
3 TAKEAWAYS

36.
“Customers are loyal to us right up until
the second somebody offers them a
better service”
-Jeff Bezos