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Pity the Fools: April Fools & Brands

On April Fools, brands all over the world - even the
White House - took a moment out of their busy days to make fools out
unsuspecting humans.

You can call them harmless pranks, but you can also call
it branding. These carefully orchestrated shenanigans created a
serious buzz and some brands spent the day trending in social media.

It may
seem counterproductive to trick your audience, but this kind of tomfoolery can put brands on the radars of new consumers and serve as a guide for future campaigns.

Here’s a recap of some of the most memorable hoaxes from
April Fools.

1. HBOWatch Announces Peter Dinklage Replacement on Game of Thrones.

2. Seamless Web’s Deluxe Delivery Service

3. Netflix’s Somewhat Plausible, Overly-Specific Categories

4. Google's Unrelenting Assault from Every AngleYouTube's Selects a Winner and Shuts down