For seven years, this festival has provided a pleasant setting (next to Tempe Town Lake) to take in bands that lean toward alternative rock. Its location just north of downtown Tempe allows festivalgoers to wander up to Mill Avenue for a cup of coffee or to window-shop if they want a break. This year, the festival added a "cove" area on the waterfront with a tiki-lounge feel. This year's acts included Kid Rock, 3 Doors Down, All-American Rejects and Shiny Toy Guns.