Amazon Acquires Deals Web Site Woot

Amazon on Wednesday announced that it has acquired bargain Web site Woot.com.

Amazon on Wednesday announced that it has acquired bargain Web site Woot.com.

Unless you've been living under a rock for the past few years, you already know that Woot.com is the bargain site where there's a new deal every single day. Usually, you're not exactly sure what you're going to get, but even if it's just a random grab bag of stuff you know it's going to be a great deal.

According to Woot, there are no plans for any immediate changes. Woot will operate "as autonomously" as Audible and Zappos, which are also owned by Amazon, and Woot will become the "black mold behind the [Amazon] Gold Box," Matt Rutledge, chief executive of Woot.com, wrote in a letter to staffers that was posted on the Woot blog.

"We plan to continue to run Woot the way we have always run Woot  with a wall of ideas and a dartboard," Rutledge said. "From a practical point of view, it will be as if we are simply adding one person to the organizational hierarchy, except that one person will just happen to be a billion-dollar company that could buy and sell each and every one of you like you were office furniture."

Amazon said that the acquisition is expected to close in the third quarter of this year, and that Woot will continue to operate from the company's current headquarters in a suburb of Dallas, Texas.

"The acquisition will foster the long-term growth of Woot, allowing it to continue its passion for serving customers with low prices across a broad selection of products," an Amazon spokesman said in a statement.

No further details have been announced. According to the Woot, they'll tell us more when they "pick our eyeballs up off the floor."