home

STORY IS POWER

Let’s create experiences that speak to your product by
way of moving and engaging design.

User Experience

User experience design encompasses all aspects of the intended audience’s engagement with a company, its services, and its products. I design experiences that reflect a deep understanding of the audience, technology and business. I am passionate about systems thinking and human-centered design methodologies that solve complex problems. I collaborate across disciplines and am involved in all parts of the design process including: concept development, prototyping, user research and design stewardship.

Design Research

Understanding human behavior is fertile ground for design and innovation. Companies thrive with a working concept of what makes people tick and a context that allows for the shaping of ideas by considering what people covet and use. By understanding behavior, I build continuous knowledge, discovery, and empathy. I help clients gain an understanding of a problem through empirical observation, experience, and making which leads to actionable insights that transform businesses.

Strategy

Design strategy is about translating insights into opportunities. It requires me to easily switch from macro to micro; from understanding the strategic value and business dynamics of a product, to caring about design at a pixel or message level. As a strategic designer, I am able to frame a challenge, to research and insights, to concept and implementation.

"Paula is a stellar creative talent. Her work is innovative, intuitive, and strikingly beautiful. Her presentation style is smart and humble and she can always be counted on to deliver. As a bonus, Paula's enthusiasm makes her a pleasure to work with. "

Mike Donovan,Executive Creative Director, Leo Burnett

"Paula is a stellar creative talent. Her work is innovative, intuitive, and strikingly beautiful. Her presentation style is smart and humble and she can always be counted on to deliver. As a bonus, Paula's enthusiasm makes her a pleasure to work with. "