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The spring is an excellent time to deploy a coordinated marketing plan. One ideal strategy is cross-channel marketing as it allows your promotion to be seen across different marketing streams, reinforcing your promotion and gaining recognition for your brand.

Marketing your business in print is one of the oldest and most effective forms of advertising. Even with current marketing trends that focus on digital content, print marketing continues to deliver results. Here are four reasons you can still count on print marketing to reach your audience in the digital age.

Running a successful marketing campaign isn’t totally unlike competing in the Winter Olympics. While you may not train 12 hours a day preparing to play ice hockey, ski-jump, or participate in curling; your campaigns are the product of your hard work and dedication. Your advertising strategy should focus on setting goals, eliminating weaknesses, and performing to the best of your ability every day.

Live events offer a great opportunity for you to showcase your products and services to consumers who are looking to engage with businesses like yours. An event allows you to meet with potential customers face-to-face and present your goods or services to them in person.

Of all the marketing strategies, the most effective is word-of-mouth. Nielsen reported that 92% of consumers are more likely to believe personal recommendations from friends over any type of paid advertising. Building a strong relationship with customers will help convince people that you are a trusted expert, and inspire them to share their positive feedback. Here are some tips to help you grow a network of word-of-mouth advertisers.

During the month of August, the Wicked Local Media Solutions Blog researched and shared marketing strategies available to small businesses. We posted facts about different digital opportunities that are designed to find and connect with consumers.

Consumers are exposed to advertising when watching TV, listening to the radio, riding on public transportation, visiting websites, or playing games on a smartphone. It’s hard to think of a place where a marketing campaign can’t reach a customer. It may seem like all of these mediums would overload consumers, but actually, when working together they can become a strong tool to enhance your business.

As time passes, businesses need to adapt their marketing strategy. Right now, baby boomers are the largest consumer group, while millennials have just begun to start spending. Boomers feel comfortable with ads that market to them as consumers, while the younger generation want companies that work to engage them. The two groups, separated by about thirty years, share almost none of the same buyer attitudes, but your business will need to find ways to cater to both of them.

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.