Healthcare: The Week in Healthcare

New Scott Partnership director

The Scott Partnership has appointed Mario Fante as director of client
services and business development. Fante will drive the US arm of the
global b2b PR and marketing agency. Fante was most recently corporate PR
manager at PerkinElmer.

Janssen, the pharma firm, has created a messaging platform designed to
help patients remember to take their medication, called Care4Today
Mobile Adherence. The service sends reminders to take medication, renew
prescriptions and visit healthcare providers. It works with smartphones
including iPhone, BlackBerry and Android devices.

The British Medical Association is urging the Government to not purely
focus alcohol policy on 'binge drinking', but to address wider health
issues associated with alcohol abuse. The comments come in response to
the Health Committee's report on the Government's Alcohol Strategy for
England.

The National Diet and Nutrition Survey has revealed only 31 per cent of
people in the UK eat five portions of fruit and veg a day, despite
Government campaigns on the issue since 2003.