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VA - Richmond Beer Trail up to 32 Breweries

Richmond Beer Trail Expands to Feature a Total of 32 Breweries
~Trail Has Added Eight New Breweries~
Richmond (October 17, 2017) – Due to the rapid growth of the Richmond region's beverage scene, the Richmond Beer Trail has expanded to include a total of 32 breweries, five of which have opened since the trail’s launch and three set to open in the coming months. The Richmond Beer Trail, developed by Richmond Region Tourism and Richmond Breweries United, encourages visitors to track and taste the trail by collecting stamps at breweries visited. Five stamps on the map can be redeemed at any brewery for Richmond Beer Trail gear (subject to availability). Current swag includes metal bottle openers or bottle-opener sunglasses. Next month, the Richmond Beer Trail will roll out branded beanie hats in anticipation of cooler weather. Maps are available at Richmond Region breweries, Richmond Region Visitor Centers and can be downloaded at RichmondBeerTrail.com.
Also new to the map is a section that highlights the region’s other craft libations including cideries, distilleries and a meadery. While the other craft libation tasting rooms do not qualify for a Beer Trail stamp, this addition is a way to guide visitors to other Richmond region spots to quench their thirst.
"We are excited to introduce visitors to the new breweries. The section of the map identifying non-beer tasting rooms serves to guide visitors through a comprehensive Richmond Region beverage experience,” said Richmond Region Tourism Vice President of Marketing Jennifer Hendren. "While earning stamps at breweries, visitors are also encouraged to explore our other craft libation stops."

Since 2012, when state legislation passed allowing breweries to serve beer by the glass, the Richmond region has seen an outpour of both supply and demand. Dozens of new breweries have since opened, and over 25,000 Richmond Beer Trail maps have been distributed since the Beer Trail launched in late 2016.

According to Mandala Research, nearly a third of travelers choose destinations based on access to activities focused on food and drink. Craft beer is especially near and dear to Richmond's heart, as the city was the first place in the United States where beer was sold in a can in 1935.

Visitors are encouraged to share their Richmond Beer Trail experience on social media using #RVABeerTrail and #VisitRichmond. Detailed information about craft beer in the Richmond Region including brewery listings, tour company listings, events and a 'Craft Beer in the Richmond Region' video can be found at VisitRichmond.com/drink.

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Richmond Region Tourism, the official destination marketing and tourism organization for the Richmond Region, is a private, not-for-profit organization dedicated to promoting the Region to meeting, convention and sports event planners, tour operators and leisure travelers. Richmond Region Tourism operates three Visitor Centers located at the Greater Richmond Convention Center downtown, the Richmond International Airport and Bass Pro Shops Outdoor World in Hanover County, and a Mobile Visitor Center.
More than 7 million people visit the Richmond Region annually, contributing more than $2 billion to the local economy. Tourism generates more than 23,000 jobs in the Richmond Region. For more information, visit www.VisitRichmondVA.com.