Are you ready to primarily use visual content?

The old saying claims that a picture is worth a thousand words, but video ups the ante. According to Forrester Research, one minute of video is worth 1.8 million words. Now would be the time to begin converting static, word oriented content into visual mediums.

One interesting experiment showed that when someone hears a piece of information, they will remember only 10% of it three days later. Adding a picture to that information increases retention to 65%.

In 2000, average customer attention span was estimated at 12 seconds, while today’s estimate is 8.25 seconds. Since it only takes humans about 0.25 seconds to process an image, we can still communicate much more information within these shortening attention spans with visual content.