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September 2014

09/05/2014

Teams in the start-up Bringr consulted with expert advice and renowned publications like Forbes, they also listened to the community managers and marketers to compile 14 trends in social media for 2014.

Among the new features expected: real time will be absolutely essential as Bringr, editor of a tool for monitoring and analyzing the impact of brands on social networks. The start-up gives the example of kraftfoods that bounced off the blackouts that took place during the Super Bowl to advertise its Oreo.

The Oreo campaign has been taken millions of times on social networks: And to quote John Kultgen PR Daily: "The brand has set a new standard for content production in time and in context."

Another phenomenon expected, ephemeral content will explode following the example of the success of social networks and Snapchat WeChat Asia. According Bringr, marketers will have to get used to seeing their production appear a few seconds and disappear once consumed.

2014 should see the confirmation of the role of social networks in the tunnel of sale. It will be for brands, social media listening skills, identifying leads, maintain contact, engage in dialogue, convert, measure ...

14 trends in social media in 2014 according Bringr:· The absolute must live· Attention to the pub· Focus on short content· The images increasingly dominate· Ephemeral content will explode· Listen to social networks is no longer an option· Streamline and measure its presence on social networks· Measure, measure, measure· Sell via social networks will soon be the main way to sell· We can not miss the ROI· Snapchat: Network 2014· LinkedIn accentuates its shift toward content and becomes a leading B2B sales channels· Facebook continues to dominate. Twitter a richer experience facing the pub

It is always interesting to have figures related to social networks. Attendance, number of members, active users, activity on the site and mobile applications ... On the web, many statistics are circulating but some are outdated. To be sure you have the latest available figures, we regularly update this page including key figures of social networks in 2014, in France and in the world. They are classified by social network and source of statistics used is always indicated. Facebook, Twitter and Google Plus are the main social media represented, but we also collect the latest figures available for other platforms, such as YouTube, Instagram, Pinterest, LinkedIn or Viadeo.

Statistics on social networks

Of the 2.484 billion of online users worldwide, 1.856 billion are on social networks, 74% of users and 26% of the world population.

Penetration of social networks in the world: 56% in North America 44% in Western Europe (42% in France) 7% in Africa 5% in South Asia Monthly active users in social network: Facebook: 1.32 billion Tencent QQ: 798000000 Tencent Qzone: 623,000,000 Google+: 359,000,000 Skype: 280,000,000 Twitter: 241 million Line: 202 000 000 Renren: 194,000,000 LinkedIn: 187 million Instagram: 150 million Nimbuzz: 150,000,000 Time spent on social networks: 2 hours per day worldwide, 1:30 in France.

Launch Date: March 21, 2006 Monthly active users (MAU): 255 million (2.3 million in France). 500 million tweets sent daily 320,000 new accounts created every minute User's most followed: Justin Bieber, with over 38 million followers. Most retweeted tweet: RT over 800,000, favored more than 300 000 times (for Barack Obama)

Number of members: 150 million Daily active users: 800000 Number of photos published on the network: more than 1 billion Number of photos published each day: 5000000 On-year growth: + 566% 60 photos, 575 likes and 81 comments are added every second A user follows on average 134 people 46% of users follow brands French members 70 connect to Instagram at least once a day

Launch of LinkedIn: 5 May 2003 Number of registered members: 277 million Number of monthly active members: 187 million Daily active users: 35% of members Location: 34% of members are located in the United States Growth: 2 new members join LinkedIn every second. Time spent on the network: 17 minutes per month Demographics: 79% of members are over 34 years Average age of 44 years Number of groups: 1500000 Mobility: 27% of visits are made via mobile Acquisition of Slideshare: $ 119 million Membership Slideshare: 5000000

A LiveTweet allows an individual, a brand, a company, an organization to share with the community an event that is taking place: conference, TV show, sporting event, cultural event, novelty product, institutional colloquium ...

This LiveTweet allow your Followers to be aware of the brand new and you will share with your audience what is happening before your eyes.

Not to arrive shrinking violet, here are 5 tips to make this LiveTweet does not turn into galley:

Always schedule your tweets, you never know what might prevent your from posting yourself so be assured your tweets will go at the right time !

Allow hashtag: short, quite easily identifiable, consistent with the event. This will encourage viralization of information exchange between participants and enable you to win subscribers. Contact this Hashtag one or two days before the event.

Prepare your live upstream: try to get the slides for the presentation to find out what the presentation will talk, ask about the protagonists ... Know (if possible) before starting the live what speakers will say that are participating ... This will allow you to enrich the live but also to bring credibility to the statements of the participants.

If the event is suitable, please feel free to post pictures, which will allow Followers to "feel" the atmosphere of the event but also to have additional information and make the living live.

A LiveTweet not share the action to the second is to take the time to listen, analyze, demonstrate ability to synthesize and thus share the most interesting points of the event. It is better to be qualitative rather than quantitative: You might spam your subscribers, which may have the opposite effect that you want.

Make statements of the author quotes, allowing one hand easily identify the author of the lyrics and also not appropriate on your account about someone else.