The German auto major is reworking its India plan after an aborted attempt for a partnership with Tata Motors to make products for emerging markets, where the most crucial factor that sells a vehicle is its affordability

The contribution of the top-three players in the market has gone up from 65.6% in 2012-13 to 72% in 2016-17 and 74% in the first seven months of 2017-18, according to Society of Indian Automobile Manufacturers (SIAM) data