But shitty jokes aside, streetwear and hip-hop culture have always been intrinsically linked. Since the dawn of rhyme, MCs have rocked only the freshest gear, and Sneaker Pimps has been celebrating that fly union with an annual nationwide tour for an entire glorious decade.

Last night, the Pimps party, plus Iggy Azalea, Ace Hood, and Honey Cocaine transformed Grand Central into a shoe-lover's paradise while the underground jams gave the crowd something hard to step to.

Photo by Alex Broadwell

The dance floor was completely taken over. A Mini Cooper, decked out in shoelace and Sneaker Pimp decals was parked in the center of the club. The ride was flanked on either side by metal fences displaying some on the finest kicks on the market, and some shoes done up just for art's sake.

Beyond the shoe displays were rows and rows of local apparel vendors, selling all kinds of t-shirts and hoodies branded with dope slogans about smoking weed and being awesome. Tour sponsors Xbox and Heineken had areas set up with games and drink tents, and all night the host MC was shouting out their brands.

Photo by Alex Broadwell

But swag and gear aside, the music is a big part of the Sneaker Pimps tour, and it got started right away. The first headliner, Honey Cocaine, came on to the stage at about 11:15 p.m., and she went right into her fiery routine with no hesitation.

"Miami, make some muddafuckin' noise," she yelled. The small Asian rapper from Toronto worked the stage left and right, spitting songs about touring with Tyga and Last Kings and surviving drive-by shootings. She may be small in stature, but she's clearly a tough cookie.

Photo by Alex Broadwell

Ms. Cocaine debuted a song from her upcoming release, a gold chain banging against her chest as she rapped into the mike. She almost told the crowd some story from her last tour, but decided against it, adding only, "Fuck TMZ." She ended her quick set with a positive message about staying true to yourself.