Articles tagged with Customer Research from Direct Marketing Newshttp://www.dmnews.com/customer-research/topic/12026/
Articles tagged with Customer Research from Direct Marketing NewsDirect Marketing Newsweb@haymarketmedia.comnoGoogle launches customer survey toolGoogle launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs.http://www.dmnews.com/google-launches-customer-survey-tool/article/234493/
Fri, 30 Mar 2012 20:21:42 GMTGoogle launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs.Direct Marketing NewsQ&A: Riley Gibson, CEO and cofounder, Napkin LabsRiley Gibson, CEO and cofounder of Napkin Labs, discusses how brands are using the "crowd-sourcing platform" to conduct loose-format focus groups.http://www.dmnews.com/qa-riley-gibson-ceo-and-cofounder-napkin-labs/article/211864/
Mon, 12 Sep 2011 19:30:38 GMTRiley Gibson, CEO and cofounder of Napkin Labs, discusses how brands are using the "crowd-sourcing platform" to conduct loose-format focus groups.Direct Marketing NewsListen to customer communities to build loyaltyThe key to building customer loyalty is listening to your customers. There's no point trying to manage customer relationships if you don't know what it is your customers need. One way to build customer relationships is by creating a brand community atmosphere that fosters customer interactions with peers as well as your business.http://www.dmnews.com/listen-to-customer-communities-to-build-loyalty/article/202605/
Wed, 11 May 2011 16:44:00 GMTThe key to building customer loyalty is listening to your customers. There's no point trying to manage customer relationships if you don't know what it is your customers need. One way to build customer relationships is by creating a brand community atmosphere that fosters customer interactions with peers as well as your business.Direct Marketing NewsKana Software acquires social listening company OvertoneKana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.http://www.dmnews.com/kana-software-acquires-social-listening-company-overtone/article/200037/
Tue, 05 Apr 2011 18:46:14 GMTKana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.Direct Marketing NewsQ&A: Bob Klein, chief strategy officer of Blue Chip MarketingBlue Chip Marketing chief strategy officer Bob Klein discusses how to prevent consumer 'de-selection' of brands and the importance of customer research.http://www.dmnews.com/qa-bob-klein-chief-strategy-officer-of-blue-chip-marketing/article/199210/
Fri, 01 Apr 2011 04:00:00 GMTBlue Chip Marketing chief strategy officer Bob Klein discusses how to prevent consumer 'de-selection' of brands and the importance of customer research.Direct Marketing News