Exhibitions: how to stand out from the crowd

26 July 2015

Exhibitions: what to wear to stand out from the crowd

Exhibitions: what to wear to stand out from the crowd

What is is they say? You only get one chance to create a first impression. And that's why an exhibition is so important. This is your chance to shine and extol all there is about you and your company, so it's imperative you get it right. Not only that, you've got hours of enthusiastic banter and engaging conversation to make: you need to be prepared!

What you need to wear – You need to think about the kind of impression you want to make and you need to be sure that how you and your team look reflect the nature of your brand but at the same time you don't want to dissolve into the melting pot of all the other businesses there. Can you afford to go big and bold in some way? Can you wear something eye catching yet professional and be approachable at the same time? I say yes!

Be bold –The fact is that all of us are always looking for something interesting at an exhibition. Your businesss itself is the most interesting bit: but you need to get that message across and direct people's attention to focus on you rather than your competitor. A simple way to do this would be to pick one of your brand colours, the brightest colour, and reflect that in your attire for the day. So it could be a bright polo shirt, or perhaps a vibrantly-coloured scarf or tie. If your brand allows, caps work very well and they come in a wide range of colours and styles. Think of your shoes too and if you can go bold with those, that will also make for an interesting talking point!

Be memorable – Having a strong message and clear brand identity will give you credibility; people will take you and your business more seriously and believe in the services or products you are selling. Make sure that all your clothing carries your brand's identity on it - you are a walking advertisement so wherever you can, make sure that people can recognise who or what you're a part of. This can work with suited and booted company representatives as well as the more noticeable polo-shirt brigade. We can create bespoke company ties Logos can be either dye printed or woven into the fabric, and can be postioned wherever you'd like them. Matching suits can be a wonderful way to streamline your team. When aircrew walk through an aiport, they are suited and booted yet they turn heads. It doesn't have to be all garish colours and faddy games: presenting yourself as professionals is what is most important.

Don't forget – People don't just see you coming from the front, they walk behind you too. This is a great opportunity for either a branded bag, or a printed polo shirt. One of the best ones I saw recently was a man from a social media company wearing a shirt on the back of which was printed "Are you following me?". Beneath that he printed his Twitter handle. At an exhibition you could add your company name and your stand number so people will know where to find you.

Be comfortable – And last but definitely not least, you've got to be comfortable. You'll be on your feet most of the day, and you're going to want to be as cool, calm and collected as possible. This means layers, breathable fabrics and a change of footwear. You'll find that you can be revitalised by a change of top, so treat yourself to a change of clothes too, even if it's just something you're planning to travel home in.

We've pooled many of our most-requested exhbition items, including promotional items as no exhbition is complete without those! And yes, I am looking forward to receiving my first request for a bright red cape (branded of course!).