This New Loungewear Label Offers Some Very Chic Reasons to Stay In

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Fei Fei Sun in “Camellia” silk lounge set

Photo: Courtesy of Homeism

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Xiao Wen Ju in “Peony” silk lounge set

Photo: Courtesy of Homeism

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Tian Yi in a silk smoking jacket & "Orchid" royal blue lounge pants

Photo: Courtesy of Homeism

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Licheng Ling in a silk winter robe & “Orchid” silk lounge set

Photo: Courtesy of Homeism

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Xiao Wen Ju in a silk winter robe and "Peony" silk lounge set

Photo: Courtesy of Xiao Wen / @jujujuxiaowen

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Tian Yi in “ Orchid ” silk lounge set

Photo: Courtesy of Tian Yi / @t1any1

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“People used to hang out in the street 10 years ago; that’s why we have the term ‘street style.’ Then the Internet changed everything—people spend more time at home,” says Licheng Ling, the designer of Homeism, a new luxurious line of made–in–New York loungewear that goes on sale online today. “I think there is room for taste and style in every part of a woman’s life—especially when she is at home—that’s ‘home style.’ ”

Having hit on a concept, Ling (whose day-to-day uniform, prior to creating the brand, included a vintage Chinese silk blouse with hand-embroidery or men’s smoking jacket) decided to fill what she saw as a gap in the market with something new, niche, and personal: mix-and-match silk charmeuse–trimmed lounge sets, robes, and slippers that can easily transition from the desk to dinner. “When I was doing the research,” Ling says, “I found that the concept of loungewear is influenced by a lot by Asia. I wanted to work on something related to my own culture.”

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Homeism designer Licheng Ling

Photo: Courtesy of Homeism

Born in Shanghai, Ling, who has always sketched and used to spend all of her pocket money on fashion magazines as a teen, received a degree in fashion design from Donghua University and worked as an editor at InStyle China before moving to New York to study at Parsons. “I think it’s very natural for me to be in fashion—it’s like fate,” says Ling, who interned with Burberry, Alexander Wang, and Stella McCartney before going solo. To prelaunch Homeism, Ling threw a private Chinese New Year’s party for friends like Fei Fei Sun, Xiao Wen Ju, and Tianyi You—her New York “family,” she says—who gave the designer’s lounge sets and robes a test run. “You can feel the elements of Chinese traditional costume culture in this line,” says Sun via email. “I love the very good silk fabric they are using in the design.”

Ling’s mix-and-match styles, named after flowers, are made of silk charmeuse right here in New York, where the quality-obsessed designer can oversee all aspects of production. “Design-wise,” Ling explains, “we try to break away from pajamas; we want to create a brand-new look and shape.” Sure, there are lots of looks you’ll want to test on the streets, but with her luxurious, lounge-friendly pieces, Ling has created plenty of chic new reasons to stay home.