Von Maur, Brighton Collectibles, L'Occitane en Provence, and Papyrus are all now open at Eastview. To celebrate those openings and others, on Nov. 10 Eastview will host Cocktails and Couture. The event, involving Michael Kors, Vera Bradley, Brooks Brothers, Free People, The Art of Shaving, Mann's Jewelers (opening in November), will feature drinks, hors d'oeuvres and desserts, live music and a rare full-length Von Maur fashion show.

Von Maur celebrated the grand opening of their first northeast location at Eastview last weekend. The 140,000 square-foot upscale fashion department store was founded in downtown Davenport, Iowa, the company currently operates 27 stores in eleven states with the only other east coast stores being outside of Atlanta, Georgia.

Brighton, an accessories manufacturer and retailer, features coordinating items such as wallets, sunglasses, handbags, jewelry, and footwear, as well as luggage and home accessories. This is the first Brighton store in Rochester and it is located in the Von Maur wing of the mall.

L'Occitane is an international retailer of body, face and home products. Based in Manosque, France, the company aspires to be the worldwide reference for Mediterranean well-being. The boutique is also located in the Von Maur wing.

Card and gift retailer Papyrus, also open in the Von Maur wing, features an ever-expanding array of greeting cards, gift wrap, gift bags, stationary, journals, and unique gift products. This is also the first Papyrus store in the Rochester-area.

Tickets are on sale now at Eastview's Customer Service Center; log on to www.eastviewmall.com for details. Proceeds will benefit the Wilmot Cancer Center.