Somebody has to say it: Japanese pizza is fucking awful. There’s not a nomihodai special in the world that can redeem the ill-conceived mishmash of corn, mayonnaise, hot dogs, and seafood on offer in your average Japanese pizza chain. But what Japan lacks in pizza-making prowess it more than makes up for in its No. 2 entertainment export, cute cat videos (big-eyed anime girls in school uniforms being No.1). And Pizza Hut’s new Japanese ad campaign absolves the company of many of its previous, shrimp-based sins.