One of the challenges often facing creative marketing teams, especially those implementing campaigns for enterprise level brands and organizations, is how to develop creative marketing content, source production and disseminate it through various channels and to dozens, or even thousands of locations.

Creative teams specialize in developing brilliant messaging, dynamic graphics, and strategic campaigns. Many times, creative agencies and marketing firms are tasked with responsibilities that are outside of their area of expertise when it comes to marketing operation elements such as sourcing providers, managing production, tracking, technology, and reporting.

No matter the name — Marketing Asset Management or Distributed Marketing Platform — marketers at big brands with multiple local markets or agents are in need of solutions that make their time more efficient and campaigns more cost effective. One-size-fits-all software served as the initial solution to many of these everyday problems, but the technology has evolved.

Making the most of resources through the use of a distributed marketing management platform that encompasses both services and technology, helps maximize your Return on Marketing Investment. Download the DataSource guide on how DMM platforms maximize campaign performance and see how you can save.