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The purpose of the Florida Native Plant Society (FNPS) is to promote the preservation, conservation, and restoration of the native plants and native plant communities of Florida. This blog presents ideas and information to further the cause of Florida's native plants and ecosystems.

Ecopsychology

On November 15, 2014, the FNPS Board of Directors and Council of Chapters met at Disney Wilderness preserve. We had Russ Hoffman, a former psychologist and the owner of Beautiful
Ponds (a Venice, Florida firm focused on lake, wetland and preserve management) as our guest speaker prior to launching into "business." He delivered a presentation on the subject of Ecopsychology in which he introduced a handful of topical theories in a relatively short period of time. I have elaborated on these in this blog. I believe that you will find them to be both enlightening and useful in all of your communication endeavors, environmental and otherwise.

Ecopsych: Definition and Applications

What is Ecopsychology and why does it matter to FNPS?
The term Ecopsychology, coined by Theodore Roszak in his 1992 text entitled The Voice of the Earth, can be vaguely defined as a study of the interrelationship between humans and nature. Essentially, Ecopsychology

brings concepts of ecology into the largely anthropocentric field of psychology, and

provides the environmental movement with the psychological perspective necessary for effecting change among all audiences.

Think of it as tool-swapping. As environmental activists and stewards, we are well aware of the physical and psychological benefits of communing with nature. Psychologists are very tuned into the studies of human behavior and motivation. By combining the two, environmental activists can hone their message(s) to elicit a positive response from any given audience, and psychologists can assist their patients' efforts to heal by exploring what E. O. Wilson has called humans' " innately emotional affiliation with all living organisms."

How Ideas Catch On

Everett Rogers’ Diffusion of Innovation theory
seeks to explain the process, rationale, and speed at which new ideas spread.
This is particularly poignant considering the outreach goals of our
organization. In order for said “innovations” (new ideas) to self-sustain, they
must be widely adopted (reach a critical mass). The four main elements in the diffusion of new ideas are the innovation, communication channels, time, and social context.

The innovation must show certain characteristics in order to spread and become widely adopted. Among these are relative advantage, compatibility, complexity, trialability, and observability to those within the social context.

Communication channels are vectors for the spead of ideas. Although vectors like television and radio are great at making people aware of an innovation, PEERS are the ones who actually mold and shift attitudes towards innovations. Most people do NOT evaluate and decide to adopt or reject a new idea based on the scientific evidence an expert may present. Rather, they look to the opinions of peers who have already adopted the innovation.

Rogers’ Innovation Adoption Curve

Time factors into the diffusion of ideas in several ways. It is involved in both the rate of adoption (determined by the characteristics of the innovation noted above) and the cognitive processing of new ideas, from the moment an individual is made aware of the idea through their decision to adopt and implement it or flat out reject it. Time is also inherent to the principle of innovativeness, which is a descriptor of how quickly someone will adopt a new idea relative to everyone else. Rogers' theory places idea adopters into five distinct categories: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.

Adopter Characteristics: Innovators to Laggards

Social context is essentially the boundary within which an idea
diffuses and the set of interrelated members, organizations, or informal
groups that problem solve together to accomplish a common goal

.

Guiding Change

Prochaska's Transtheoretical Model of Behavior Change assesses an
individual's readiness to act on a new healthier behavior (like planting natives), and provides
strategies to guide an individual through the following stages
of change to Action and Maintenance:

Pre-contemplation: people
are unaware, uninformed or underinformed that their behavior is problematic.
They may respond to simple cues, depending on how knowledgeable, respectable,
or attractive the message source is.

Contemplation: people are
vaguely aware that their behavior is problematic, and start to look at the pros
and cons of their continued actions. A small gift can serve as an emotional
trigger. Positive emotions will help move them to the next stage.

Preparation: people are
fairly well educated and intend to take action, although not necessarily right
away. They maintain a level of fear regarding how others will perceive their
behavior, and may need a push (like a coupon or ad) to get them to enact a
change.

Action: people have made
specific changes/behavioral modifications, but may still be somewhat ambivalent
about them.

Maintenance: people have
sustained their changes for a while, but still require regular reinforcement.
They feel smart and positive about the choices they’ve made, but will further
benefit from some sort of reward for their actions. Social support (like AA) is very important at
this stage.

Relapse: people return
from Action or Maintenance to an earlier stage, but not all the way back to
pre-contemplation. By using incentives like coupons or ads, emphasizing the
long term benefits of the changes they had begun to make, and reminding them of
their former choice, you may get them headed back in the right direction.

Getting Rider and Elephant on Board

In The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom, a psychology book by Jonathan Haidt, the author examines the internal
struggle between conscious and unconscious reasoning. Similar dualities may be
found between mind and body, left brain and right brain, yin and yang, Freud’s ego
and id, and Bern’s adult and child.

Haidt describes this conflict metaphorically as a Rider on the back of an Elephant.
In that scenario, the conscious mind is
the Rider and the unconscious mind is the Elephant. The Rider cannot
control the Elephant by force. Rather, his course will be driven by the
Elephant, who navigates by instinct in a series of reactions to external
stimuli.

The Rider (ego) is motivated by logic. We can appeal to him/her with facts, figures, charts,
tables, science, expertise, etc.The Elephant (id), by contrast, is motivated by positive emotions: recognition,
feelings of belonging, happiness, and pride. Accordingly, we may entreat the Elephant to adopt an innovation by
using bright, colorful images, limiting choices, and communicating via simple
language.

How Natural Landscapes are (mis)Perceived

Joan Iverson Nassauer, professor of Landscape Architecture at the University of Michigan's School of Natural Resources and Environment, is focused on the field of ecological design. Her research extends beyond the natural sciences into social science, and explores the cause and effect relationship between human experience and landscapes. In Messy Ecosystems, Orderly Frames, she documented her investigation of Americans perceptions about several types of landscapes, with a concentration on picturesque and native/eco-friendly designs. Here is what she discovered:

Ecological quality and function are not necessarily apparent features of a landscape - particularly to the layperson. Because the scientific processes going on in a native landscape are basically invisible to casual observers, so are the ecological benefits. Areas of high ecological quality are often perceived as as unruly or messy. While wild or rampant growing vegetation is acceptable within the context of the wilderness (lands that aren't occupied by humans), it is frowned upon when encountered in human-influenced landscapes like yards and parks.

As our design choices are seen as a reflection or extension of ourselves, it should not be surprising that passers-by will make assumptions about the type of people who live in a house from the landscape in front of it. In other words, our landscapes communicate something to the outside world. Most Americans read a neat, orderly landscape (mown lawn, trimmed hedges, well maintained flower beds) as a sign of "neighborliness, hard work and pride." It follows that if a landscape is designed for its ecological benefits and doesn't contain the "neat and tidy" elements, the owner is assumed to be disagreeable, lazy, and possibly self-deprecating or troubled.

A naturalistic meadow framed with "cues to care"

How, then, can we design with natives without being seen as a nuisance neighbor? By framing them with what Nassauer calls, "cues to care" (signs that make it obvious we haven't abandoned our landscapes). Examples include:

Flowering plants and trees (note that small-flowered native plants may be mistaken as weeds; try warming neighbors up to native flowers by planting species with larger blooms en mass)

Wildlife feeders and houses

Crisp edges

Trimmed shrubs, linear planting designs

Well-maintained fences and garden appurtenances

Foundation planting

Readability

Technical
jargon is not the way to go if your goal is to encourage Rider and Elephant
to make positive behavioral changes. It actually makes people stop reading or
listening to your message, and increases their frustration, irritation, and
suspicion. By using short sentences, short words, and active voice, your
message will reach a much larger audience.

Rudolf Flesch devised the following formula (the Flesch Reading Ease Test) to determine how readable a given piece of text is:

Fortunately, it has been
incorporated into the most commonly used word processing programs, including Microsoft
Office Word, WordPerfect, and WordPro, so you needn’t bust out your calculator.
There are also websites which will calculate
your text’s readability score for free. Higher scores indicate material that is
easier to read; lower numbers mark passages that are more difficult to read.

Flesch Reading Ease Scores

Here is a list of words to use in any environmental campaigning you do.
They have proven to be readable and well-received with the general
public.

Liberals must learn to use language
that appeals to Conservatives' ears

Values & Environmental Stewardship

In The Moral Roots of Environmental Attitudes, Matthew
Feinberg and Robb Willer document their studies of Americans’ highly polarized environmental
stances. The authors found that liberals view environmental issues as moral
concerns related to harm and care (saving the world, protecting it from harm),
whereas conservatives view the same issues through the lens of purity and sanctity
(maintaining the purity of resources as a matter of tradition, legacy, and
heritage). By framing pro-environmental rhetoric using different terminology,
liberals can gain the conservative support necessary for creating more
environmentally conscious policies.

The Summing Up: Lessons from the Lorax

How, then, should we begin our environmental message? Reflect, for a moment, on The Lorax, a children's book written by Dr. Seuss. The tale begins in a town that has been completely denuded of vegetation, and the story of how it became that way unfolds. Apparently the land was once lush with "Truffula" trees, which were systematically cut down and used for industrial purposes. A small creature called the Lorax appeared out of the stump of the first tree felled and begged for the axe wielding to cease. "I speak for the trees, for the trees have no tongues," he decried. "He was very upset as he shouted and puffed," then went on to disparage those responsible for the logging, later pointing the finger at them for the reciprocal ecological damage. Why was his message lost? Perhaps it's because, despite his good intentions, he did not have a clue about Ecopsychology.

If it is our goal as an organization to encourage "C.P.R." (Conservation, Preservation, and Restoration) within the state of Florida, we must learn to avoid using jargon, prompting unclear calls for action, and saying things like, “this
is important” (or "we speak for the trees"). Rather, we should approach a given audience guided by what we now understand about motivation, language and change. If we tell people that their actions make a difference, and follow up with exactly what to do and how to do it, we will make great strides toward reaching the critical mass needed for our ideas to self-sustain.

Introduction: Purple berries clinging around stems with bright green foliage make Callicarpa americana stand out from late summer to winter. It is easy to see how beautyberry got its common name. Don’t let its looks fool you though; Callicarpa is more than just eye candy. Callicarpa americana is useful medicinally and as food for wildlife and people. American Beautyberry is not fussy about location, soil or light requirements. This tough plant is an American Beauty in every sense of the word. Its name comes from Greek: Kalli, means beautiful; Karpos means fruit.

Historic Medicinal Uses:
Native Americans had many uses for beautberry, both internally and externally. According to Taylor (1940), Native Americans used beautyberry externally as a steam and topical application. All parts of the pla…

﻿ ﻿Australian pines seem to be everywhere in the coastal regions in the bottom half of Florida. Their name is deceiving because, while they are native to Australia, they aren't pines or even conifers. They are flowering trees with separate male and female flowers, and what look like needles are really green twiglets with close-set circles of tiny leaves that drop at the first sign of a drought. In the photo to the right, the light-colored lines are where leaves where once attached. Most of the photosynthesis takes place in the twiglets.

There are three species of Australian pine (Casuarina spp) that have been imported into Florida for various purposes. They were widely planted to soak up the "swamps" in Florida, stabilize canals, and hold beaches. Unfortunately for Florida's ecosystems, the "pines" accomplished all this and more--like seeding prolifically, growing five feet or more per year, producing dense shade, and emitting an herbicide that kills most a…

These perky natives have numerous and endearing charms. Authors and growers disagree about the proper Latin name, but they are in complete agreement that more people should use more coonties in their landscapes.

What's to like?
Coonties are spritely and graceful in their form, tough as the dickens, bright green all year, and host plant for the beautiful blue atala
hairstreak butterfly. In fact, coonties are the only larval food for atalas. You can use them as specimen or accent plants, mass them together for ground cover, or use them in a line as a border. And to top that off, they have an interesting sex life. A subject we hardly ever get to talk about around here. More on that later. See more in Roger Hammer's 1995 Palmetto article, The Coontie and the Atala Hairstreak.

Slow growers, coonties are more expensive to buy than some other natives by relative size, but don't let that put you off. They are well worth the investment. They can be planted in full sun or fairly …