Paytm Mall, owned by Paytm Ecommerce, has launched Campus Icon, a nationwide programme to offer industry-focused learning to college students. As a part of this six-week programme, student participants will be assigned variety of tasks that would enhance their skills.

The initiative will see Paytm Mall reaching out to over 10,000 students reaching out to over 10,000 students and inviting applications from across colleges.

Paytm Mall leadership will also mentor students on critical real-world techniques related to product, marketing, design among others via seminars and training material, the company said in a statement. The statement also said that the top performers of the programme would be awarded internships and full-time job offers.

“Our initiative will provide a unique opportunity to college goers to harness their skills from a young age and showcase their talent," said Amit Sinha, chief operating officer, Paytm Mall.