Corporate and Social Responsibility

Sustainability Report

Aston Villa is fully committed to its community work and we appreciate that many individuals, charities, organisations, schools and various community groups are helping to raise funds for causes close to their hearts.
In the 2009-10 season, the requests for assistance from Aston Villa were so overwhelming that we have now introduced new procedures that we feel will maximise our support for Birmingham-based charities.

Acorns Charity Partnership

In the new season we continue our strong relationship with our Charity Partner Acorns Children's Hospice Trust.

Aston Villa FC has a fundraising programme in place and most of our fundraising activities benefit the children with life-limiting conditions under the care of the Acorns Trust. Our objective for the future is to increase our support for Acorns. Any individuals or organisations looking to support this charity should contact Acorns directly.

Armed Forces

Over the past two seasons we have built strong working relationships with the Army, the Royal Navy and the Royal Air Force and are continually putting our support behind the Armed Forces, although we choose not to widely publicise this. We currently have in place discounted ticket rates for servicemen and have also engaged in the 'Tickets for Troops' initiative.

Due to the very high volume of requests received for armed forces charities. We will support Help for Heroes by providing gifts and donations directly to their head office in Tidworth.
Please note as we are doing this we are unable to support individuals/organisations fundraising for this cause.
For further information on H4H, please refer to www.helpforheroes.org.uk

We will continue to work closely with the military ward, based at the QE Hospital, Birmingham. Many injured servicemen are currently based at this unit and we will contribute to their welfare in whatever ways we see possible.

Useful contacts

Villa in Harmony

Villa have taken another step towards embracing equality and diversity throughout the club after being handed the intermediate level of the Racial Equality Standard, awarded by Kick it Out.

The club achieved the preliminary award in May 2006 and the evidence we produced for the next level was judged successful this month.

Lee Preece, VIH project manager, said: "We are delighted to have achieved the next level of this important standard.

"Villa appreciates that Birmingham is one of the most culturally diverse cities in Europe, if not the world.

"We need to ensure we have the skills to welcome different cultures to Villa Park and ensure they are comfortable in our home.

Lee added: "Tackling racism has been high on the agenda for football clubs and organisations like Kick it Out for many years and they have made great strides towards eradicating the obvious problems.

"But the bigger challenge now is continuing to create a welcoming environment for all faiths, creeds and colours who may want to show their support for Aston Villa."

Villa in Harmony represents Aston Villa Football Club's commitment to achieving equality across all areas of the business. We aim to provide a welcoming environment for supporters, local community, customers, employees, contacts and competitors. We intend for Aston Villa to be an inclusive institution of equal opportunity and free from discrimination of any kind. We embrace all, regardless of age, colour, ethnic and national origin, nationality, religion or belief, gender, gender reassignment, sexual orientation, marital status or disability. Villa in Harmony represents equality everywhere.

The world over, players and fans from all walks of life unite to play and watch football. On the pitch, racism and racist abuse is not tolerated and here at Aston Villa, it is not tolerated off the pitch either. Racial abuse tarnishes the worldwide language of football. Call the Kick It Out incident line: 0800 169 9414 You can take a stand and you can speak out against any form of racial abuse, chanting or harassment you may hear, in confidence. Blow the whistle on racism!

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