The future belongs to those who believe in the beauty of their dreams.

–Eleanor Roosevelt

Kirk Boyd is a visionary. He’s an attorney who teaches at the University of California, Berkeley, School of Law where he is executive director of the 2048 Project. He’s also a client and the author of 2048: Humanity’s Agreement to Live Together.

Kirk met Jeevan Sivasubramanian, executive managing editor at Berrett-Koehler, at the San Francisco Writing for Change Conference. BK published 2048 last April, and it spent four weeks on the San Francisco Chronicle bestseller list.

Kirk wants 2048 to change the world, and he’s using the book to help build a movement. He is a passionate advocate for his dream of having an enforceable International Convention on Human Rights, signed by every country by 2048. The date will be the hundreth anniversary of the signing by the United Nations of Universal Declaration of Human Rights, which Eleanor Roosevelt helped to write.

Kirk and Jeevan will discuss how to make a book a regional bestseller and build a movement at the Third San Francisco Writing for Change Conference, November 13-14, 2010, at the eco-friendly Hilton/Financial, www.sfwritingforchange.org. Berrett-Koehler is a conference sponsor, www.bkpub.com.

Kirk wants everyone to help write the declaration by contributing to it by mail or by email at www.2048.berkeley.edu. You’re welcome to help him change the world by participating. Kirk is a perfect example of how one writer can make a difference. If you have a dream about creating change, the conference can help you make it a reality.

Second, most technologies — since they are increasingly based on ideas and bits and not on atoms and muscle — are improving at rapid, exponential rates.

And third, these two forces — huge, competitive markets and rapid technological change — are opening up one major new opportunity after another. It is a time of abundance, not scarcity — assuming we do the right things with a real national growth strategy. If we do not, it rapidly becomes a world of scarcity.”

Friedman’s column was about kick-starting new businesses, but change “markets” to “media” and “growth strategy” to “strategy for change,” and you have the reason for the San Francisco Writing for Change Conference. The world has abundant needs, and the creative, passionate, dedicated people it needs to meet them. What people need is the vision and leadership to mobilize the will to do what we must to ensure the future we want.

This is where writers come in. Writers have the opportunity to be the voices, visionaries, mentors, consciences, and inspiration for change. They can summon us to our highest selves. It is easier than ever to

* Reach readers around the world online with a blog, articles, videos, podcasts, interviews, and comments on what others write

* Grow a tribe of believers who share your goals and help you achieve them

* Use your writing to change the country and the world

The larger and older an organization, business, or institution is, the harder it is to change. That’s why we can’t rely on government, business, or religion. Non-profits are helping, but they are limited in what they can accomplish.

Americans are open to new ideas. They’re pragmatic about abandoning what fails for what works. United by the same needs, problems, desires, and the willingness to do the right thing, Americans will accept change.

Facebook exploded from an idea to 500,000,000 users in six years. You cannot stop an idea whose time has come. What’s needed is a barrage of ideas, forcefully and eloquently presented in all media with urgency and relentless determination, tempered with compassion for the human condition.

Anyone can participate at any level in this transformation. The author James Baldwin wrote: “The hope of the world lies in what one demands, not of others, but of oneself.” There is no time to lose. Start making demands.

The San Francisco Writing for Change Conference will take place, Saturday and Sunday, November 13 and 14, 2010 at the Hilton Financial District. The keynoters will be Dan Millman, author of The Way of Peaceful Warrior, and John Robbins, author of The Food Revolution, www.sfwritingforchange.org.

New York is a city where something exciting is going on all the time, most of it unsolved.

–Johnny Carson

Elizabeth and I are back from BookExpoAmerica and meeting editors in New York, and solving the mystery of why we go is easy. May in Manhattan heats up by the end of the month, but it’s a delightful time of year to be in the Big Apple.

The cozy, funky basement apartment we rent in a federal brick building on a quiet, tree-lined street in the West Village makes an enjoyable oasis from which to visit editors, promote our conferences, and meet with friends and family. (We also saw the wonderful production of Stephen Sondheim’s A Little Night Music with Angela Lansbury and Catherine Zeta Jones.)

Going to BEA is the only way to get a sense of the state of publishing in one place. In addition to booths on the floor of the huge Javits Center showcasing publishers’ fall books, there are signings, free galleys, talks by authors, and panels on subjects of interest to publishers and booksellers.

Thanks to our marketing director Barbara Santos and the BEA, we had a booth for the San Francisco Writing for Change Conference (November 13-14, 2010; keynoters: Dan Millman and John Robbins; www.sfwritingforchange.org), and the San Francisco Writers Conference (February 18-20, 2011; keynoters: Dorothy Allison and David Morrell; www.sfwriters.org).

BEA was more upbeat this year than last, reflecting the improving economy. Even with 22,000 attendees, the convention is an annual reunion, because there are people, including out-of-New-York editors we only run into at BEA, as well as the unexpected pleasures of meeting people from around the country in a line, at a panel, or at an author breakfast. Booksellers and publishing people are in the business because they want to be, so their shared passion unites them as members of the family of the book.

Attending BEA, at least once, is a valuable experience for writers. It gives you a perspective you can’t get elsewhere on the business and the enormous flow of books into which yours will merge.

When we first went in the late sixties, it was held in the Shoreham Hotel in Washington, D.C. on the steamy Memorial Day Weekend. The holidays have always been the most profitable time of year for booksellers, so publishers used the convention to promote their fall books. Publishers had book jackets spread out on tables and special offers for booksellers who ordered at the convention. I remember the air conditioning failing, but it was a bustling, relatively small event that gave independent booksellers the chance to meet with publishers.

The word from this year’s convention that stuck with me and will help you is engagement, because building communities has become as essential as writing, promotion, and having a platform. The web enables you to become engaged with potential book buyers who see whatever you choose to send forth into cyberspace: your site, your blog, your articles or short stories, your videos, your podcasts, and your profile and comments in social media and elsewhere.

Engaging a growing community of people you want to read your books is one of the web’s greatest opportunities for writers. Go get engaged. Your readers are waiting for you. Some of them will become life-long fans.