'Contrary to articles and blog posts claiming linkbuilding is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? ”).

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WEBBIQUITY

MARCH 19, 2013

[Blogger, Help] 23 Expert SEO Link Building Guides and Tools

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links? What tools are most helpful in linkbuilding efforts? LinkBuilding Guides, Techniques and Tips.

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. SEO-Specific Metrics.

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WEBBIQUITY

APRIL 16, 2012

[Blogger, Help] 18 (of the) Best SEO Link Building Guides of 2011

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? ” Do You Practice Safe LinkBuilding?

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SAZBEAN

FEBRUARY 19, 2014

[Blogger, Help] Top 10 Ways to Build Lasting Links in 2014

'Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its searchengine’s algorithm. All these changes have been mostly understandable because in the end, Google wants to provide the best possible search results to its users. It’ll also look spammy!

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EMAGINE B2B BLOG

APRIL 30, 2013

[Blogger, Help] Effective Link Building Secrets: Guest Blogging

You need to buildlinks. Traditional linkbuilding can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. In addition to great linkbuilding, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog. Gone are the days of reciprocal linking, or worse, paying for links.

'As detailed in an article on SearchEngine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. ” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. Mobile Prioritization in Google Search Results.
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And there are absolutely some fantastic, high-quality guest bloggers out there.I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Compensation: Matt calls this out specifically in his post, noting that “email offering money to get links that pass PageRank (are) a clear violation of Google’s quality guidelines.” and the quality of linking sites in determining rankings. ”). Far from it.
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'Last week Casie wrote a column for SearchEngine Land on tactics we used for acquiring “good links” in the recent past. There is preparation involved in securing the conversations that make these linkbuilding tactics possible. While we’ve outlined tips and suggestions for successful linkbuilding outreach in the past, this type of communication arguably takes greater preparation based on it’s long term impact to client and brand. If so, and they’re not showing up in search results, can you diagnose a reason and offer a solution?
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[Blogger, Help] Google Authorship is Changing the Game for SEO and Digital Marketing

Getting on board now can help you have a leg up, or keep you from being left too far behind. At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland searchengine results pages. SEO is all about improving your standing within the searchengine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). Compare the two SERP links above, which one would you click on? Image via CrunchBase.
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When you think about linking for SEO purposes, you tend to think about linkbuilding from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. It helps the visitor maneuver your site in order to quickly find what they are looking for. For example, if you operate a blog and want to link to a reference that you used within the post.
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