New West Brom Kits 11-12 & 12-13 to be sponsored by Bodog

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West Bromwich Albion have announced a lucrative new kit sponsorship deal with gambling major Bodog that sees the latter replace Homeserve as the Baggies’ principal shirt sponsors. Bodog Europe will sponsor West Brom’s kits for the 2011/2012 and 2012/2013 season in the biggest sponsorship deal in the Midland club’s history.

The deal will officially come into effect from July 1, 2011. The new Albion kits for 11/12, the first to feature Bodog, and manufactured by Adidas, were released by WBA on July 28, 2011.