Last week, LeEco entered the Indian market with the launch of its smartphones – Le 1s, Le Max, Le Max Sapphire. The launch happened after the company explained its rebranding from LeTV to LeEco as an effort to expand and enter a number of businesses. We wondered whether LeEco can make good on the many promises it made during the launch event, one of which was the plan to hold a flash sale on the 2nd for the smartphones, which can be damaging to the company’s image if it fails to deliver.

Well, it looks like LeEco is serious about establishing its place in India and wants to assure customers that it is here to stay. The company has announced plans to open at least 555 service centres across India to offer after-sales support for customers. LeEco says these centres will spread across 300 cities in India and will have a 24/7 toll-free helpline with support in 10 languages, which includes English, Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu.

Furthermore, LeEco is offering an excellent warranty on its devices. If the phone breaks or stops working within the warranty period, customer’s will receive a brand new handset. LeEco is also offering free pick-up and drop-off service for the LeMax smartphone.

“At LeEco, it is our constant endeavour to provide our users with superior products and content integrated ecosystem which ensure that their user experience on all our devices is unified and exceptional. We are very excited about our launch in India and look forward to a long-term association with consumers in this market. We are confident to disrupt the market with our innovative products at sustainable prices,” said Atul Jain, LeEco, India CEO in a press release.

Le Max

The Le Max features a 6.3-inch screen with 2K display and sports a metal body design with slim bezels. The device is powered by a Qualcomm 64-bit 2GHz octa-core Snapdragon 810 SoC coupled with 4GB of RAM. It is available in 64GB and 128GB storage variants.

On the camera front, the Le Max comes with 21-megapixel and runs on Android 5.1 with custom EUI running on top. The device comes equipped with multiple desktops – Application Desktop, LeView Desktop, Live Desktop -different screens for the phone that makes different applications, live streaming of events and multimedia available to the user conveniently and smoothly.

The Le 1s sports a 5.5-inch Full HD display and is powered by a MediaTek’s Helio X10 processor. It features a 13MP rear camera and a 5MP front camera. The smartphone will run on Android 5.1 with custom EUI on top. It is a Dual-SIM device with an AnTuTu score of 55844, beating HTC One M9.

It has a type-C USB port which ensures 3.5 hours of usage in 5 minutes of charging, along with a double chamber, symmetrical design, and super-slim, full-metal body with 7.5 mm of thickness. The finger-print scanner of the device called LeTouch, is mirror-surfaced with 99.3% accuracy and .15 seconds flash recognization.