"I stick by the principle that one can always somehow recover from public’s bad commentaries, but it is very hard and sometimes impossible to win back trust from corporations and institutions that experienced unprofessional handling…" – Alain Bertrand

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It’s been a rough weekend for Seattle sports. After the University of Washington Huskies lost to Washington State University Cougars in the Apple Cup Friday evening, reports leaked tonight that two Seattle Seahawks players face a four-week long suspension for violating the leagues performance enhancing substance policy. Cornerbacks Brandon Browner and Richard Sherman were unable … Continue reading →

Remember the times your parents reminded you to say ‘please’ and ‘thank you?’ In retrospect, that was an important lesson in manners and an invaluable lesson on life. Every favor, gift, compliment, or award, is essentially, a “favor,” “gift,” ”compliment,” or “award,” not something you deserve. However, many people seem to have forgotten this. Think … Continue reading →

Reputation is probably the most valuable asset of any company according to Reputation 911. When people think about a company or their products, it is really the consideration of the company’s reputation that is at the forefront of their mind. That reputation is what recruits staff, achieves higher prices and keeps customers. A reputation of … Continue reading →

Big-money department stores are opening earlier this Thanksgiving to meet what they call “customer demand” for special sales on hot holiday items. Only a couple years ago, virtually no stores were open on Thanksgiving Day. This year, Walmart, Sears, Kmart, and Toys ‘R’ Us will open at 8 p.m. Target will open an hour later … Continue reading →

I wanted to take a look back to 2011 when artistic director of Christian Dior, John Galliano, allegedly spewed anti-Semitic remarks in a French café’. There was a lot of attention and talk about the designer. The scandal became viral when a cell phone video of the rants went on the Internet. The meltdown left … Continue reading →

Well, Donald Trump is back in the news again making headlines this time for taking his personal opinion on the presidential election to Twitter in a rather not-so-elegant way. “He lost the popular vote by a lot and won the election. We should have a revolution in this country!” Trump tweeted, followed by: “The electoral … Continue reading →

This February, Public Relations Society of America (PRSA) set out to redefine the archaic definition previously assigned to public relations. After internal and public voting, the definition changed from, “Public relations helps an organization and its publics adapt mutually to each other,” to “Public relations is a strategic communication process that builds mutually beneficial relationships … Continue reading →