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Why Every Business NEEDS Search Engine Optimisation

A website is like a robot working 24/7 to get your business customers. The problem, it doesn't go out to find customers and instead relies on customers finding it. This is a big problem for many businesses as they invest time, effort and money into creating a stunning website, but it gets no visitors because no one can find it! This is where search engine optimisation (SEO) comes in.

SEO is the process of getting your website found by customers who are already searching for your service or product on major search engines like Google. The goal is to get your website in a high ranking position for search terms that are used by customers to search for your services or products. Once this position is achieved, you essentially get free traffic and free customers from Google and other major search engines.