The item girl, who first featured in a coffee ad with Arbaaz Khan, will sell an Indian vodka brand now

Bollywood’s MunniMalaika Arora Khan has been signed on to endorse a new vodka brand. The brand, launched by Jagatjit Industries Limited, is called IICE. The philosophy of the brand, available in two flavours – Green Apple and Orange, is ‘As hot as ice!’.

“We look forward to growing our sales and market share quickly. We truly believe that a quality product never goes unappreciated in the market and are confident that IICE will be a brand to reckon with in the coming years,” Vinod Kumar Banga, COO, Jagatjit Industries Limited, said in a statement.

The initial to IICE has been encouraging, according to the company spokesperson. Its pan-India launch is expected to be completed by February. The brand is available in Delhi, Punjab, Rajasthan, Chandigarh, Chhattisgarh, Jammu and Kashmir, Haryana, Maharashtra, Odisha, Jharkhand, Assam, Meghalaya and Andhra Pradesh.

Malaika had first featured in a controversial ad for a coffee brand with then boyfriend and now husband Arbaaz Khan. Quite a journey!