Grouply

BUY ENERGY BETTER, TOGETHER

“We are following a research principle aimed at discovery, not simply
addressing unknowns within our current approach. We want to build the
right thing , not just build the thing right. Our general goal is to
better understand how like-household collaboration could add value to the
way a household makes decisions on property related product and services.”

- research proposal

USER RESEARCH INTERVIEWS

Grouply is an energy comparison website, launched in 2015 by 4th Party.
In November 2015, I undertook user research to discover insights and user
behaviour around an aspect of the product they wanted to develop. The
purpose of this research was to establish whether there was a need and the
economic viability for this product. After meeting with the clients, I
developed a user research plan which included the goals and questions for
the interviews.

Be prepared with a good script.

PERSONAS

After interviewing 12 participants, I conducted an affinity mapping
workshop with the clients to process and discuss the data collected. The
insights and conclusions from this process was then used to create two
personas that reflected two primary users of the potential Grouply product.
These personas were delivered with a user research report to the client
for their reference, as well as to send on to potential investors and
provider partners.

The key essentials of a UX toolbox: butcher's paper, sharpies and post-it notes.