Like many of you, I am always stunned at the audacity of the digital industry’s loose use of the truth, particularly when it comes to the sweeping generalisations used to manufacture credibility. 1,018 more words

First, let me start by saying there is no perfect mass email template. And that the best emails are 1:1 and personalized. But, obviously mass email marketing is effective, so I want to share this checklist I use when creating a marketing email template to get it as perfect as I can. 354 more words

The following infographic compares total venture funding in Marketing Technology to the number of companies in each category. Which Marketing Technology categories do you think have the most traction and potential for growth? 83 more words

Email marketing is dead…if you’re still sending out bulk emails about a customer case study or offering a white paper about a topic that several of your competitors have already written about. 1,096 more words

Customer programs have never been as important and valuable for companies as they are today.

If you have been proactive and transformed the old model loyalty program into a customer centric and driven customer program that lives and flourishes in digital channels – you are one of the winners in your competitive arena. 178 more words