Nobody Needs a Freelance Writer (But They Still Need You)

What they do need are newsletters, direct mail fundraising letters, Facebook pages, annual reports and other content for both print and online distribution.

But not even the content is the real need. The real need is donors, volunteers, advocates, and other supporters who can help them implement their mission.

So why would you market yourself to nonprofits as simply a freelance writer? When you do that, you fall into the trap of talking about features, when you should be talking about benefits.

The benefits of a good freelancer are newsletters that inspire supporters, annual reports that reassure donors, and Facebook pages that get people commenting and sharing about the cause.

When I first started out, I talked to potential clients about how I could provide freelance writing services. I got blank stares. When I started talking about how I could write their newsletters, special reports, and event speeches, I got paid.

http://www.dianeaksten.com Diane Aksten

Kivi: This post was timely for me; I’m in the process of preparing some letters of introduction and realized my copy was too feature heavy instead of benefit oriented; making the modifications before the letters hit my prospects’ email boxes!!

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Nonprofit Marketing Training

Need to know how to create content for your nonprofit clients, like writing a nonprofit annual report or email newsletter? Or putting together an editorial calendar for them? We cover these topics, and many, many more at Nonprofit Marketing Guide.com

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Nonprofit Marketing Training

Need to know how to create content for your nonprofit clients, like writing a nonprofit annual report or email newsletter? Or putting together an editorial calendar for them? We cover these topics, and many, many more at Nonprofit Marketing Guide.com