For Episode 8 I am once again sitting around the virtual kitchen table with my guest photographers to discuss the matter of Knowing exactly who it is you’re aiming your services at – Your Target Market.

As a wedding photographer are your marketing efforts aimed at a specific age-range, to men or to women? What about pet photographers, portrait photographers and head shot photographers? Does your approach, brand and website appeal to the people looking for you? Well, for this episode I’m joined by Simon Dewey, Neil Graham and Lel Hurst to find out what they do to market themselves towards potential paying clients.

Be sure to keep an ear out for the part quite early on in the show where Simon talks about seeking clients that are ‘Visually Educated’. That’s a phrase that really struck me; it’s not something I’ve heard before but all by itself sums up the exact kind of client I’m looking for.

In addition to the usual chat we’ve also got some extended after-show chat about printing. We talk in more detail about ICC Profiles, Monitor Calibration, which print house to use and how to proof prints.

Sit back and enjoy this episode of Ready, Steady Pro! Click the link below to listen / download the podcast.

[…] I could probably write a good deal more on the subject of reaching your target market – it’s a black art and one which you’re never sure if your getting right. (Indeed, the biggest challenge faced by anyone involved in marketing is judging the effectiveness of that marketing). But I think it’s best to have a diverse range of opinions – so the podcast is here […]