While Ali sits next to his Louis Vuitton bag, C.J practises his best grandad pose, complete with a pair of boxing gloves. So is this a model or a sportstar in the making? Perhaps the answer lies in the tag line: "Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona".

Let us know how you rate Vuitton's latest campaign and see more of the brand's best moments from over the years in the gallery below: