I studied design at Central Saint Martins with my dissertation's topic being " Visual Narrative on Surface Design”; I have always loved the story that images can tell. Some might say they are more powerful than words. At MBC we are evangelists of vibrant creativity within the health, wellness and leisure sectors and I wanted to share some of my favourite images created by MBC for Bayer's Seresto Campaign "The Beauty of it is..." which underpin some great visual imagery. https://www.linkedin.com/pulse/few-my-favourite-things-raindrops-roses-does-involve-mansell-cook The aim of this campaign was to ensure that Seresto continued to be routinely prescribed…

We are so proud of "The Beauty of it is..." Campaign for Seresto "A Collar Like No Other" done in partnership with Bayer Animal Health. Here's the ad in the February issue of Vet Times: Well done to both the We are MBC and Bayer teams! You can see it here: https://www.instagram.com/p/BQm--z3A9pe/…

MBC's Senior Business Development Manager, Ally Mansell-Cook, presenting on 27th June 2017 at the monthly breakfast talk series @theartofnewbiz. The finding and winning of new business is a tough job, but someone has got to do it. If that person is you, the Art of New Business events will inspire and provide practical advice on how to use modern, more effective ways to grow an agency. June 27th 8.30am - 10am M&C Saatchi, 36 Golden Square, London, W1F 9EE A bi-model approach to new business: How agencies can supercharge their new business effort based on highly effective…

MBC has been championing creativity, innovation and design for over a decade, and it is an honour for me to have been invited to be part of the judging panel for this year’s Dardant Best Jump/Dressage Moment Photo Contest 2017. Dardant Equestrian, is an exclusive manufacturer of Haute Couture Equestrian accessories. The contest is running from 1 November 2016 to 31 January 2017. I'm looking forward to seeing all entries. http://www.dardant.com/Judges.html Part of this year's judging panel is Ally Mansell-Cook- Senior Business Development Manager – We are MBC Ally Mansell-Cook has worked in partnership…

As a creative agency working with clients in the Animal Health and Pet industry, (MBC has won multiple Vet Marketing Awards), we have now added an additional piece to our agency's culture. Research shows that canine colleagues can improve staff productivity and wellbeing: a warm welcome to our new colleague, Miss Coco, the French Bulldog. Abbey Thomas , one of our Senior designers is the proud mum of Coco, a 9-week old French bulldog. She has a play-pen next to her desk which allows a safe place for Coco to be during work time. She lets her come out, exercise and…

• In an industry first, a veterinary advertising campaign has won 1st prize in the prestigious IPA International Photography Award for best product advertising. • The “Lasting Longer, Going Further” photography by Chris Frazer Smith was commissioned to promote Seresto, which prevents fleas and ticks for up to 8 months. Photography commissioned by Bayer for its 2015/16 Seresto campaign has won 1st prize in the IPA International Photography Awards – a first for the UK veterinary industry. The “Substance over style” campaign aimed to challenge image perceptions of Seresto, and remind veterinary professionals that the product lasts for up to 8 months…

Many innovation experts like Guy Kawasaki (Apple fellow and Chief Innovation Evangelist for Canva), would agree that the ability to generate a diverse set of business options through new ideas is a central feature of innovation. This is applicable to all sectors and, as such, is central to sustained economic growth. Being a former Gartner employee myself, I had the privilege to attend one of Mr. Kawasaki keynotes at one of the Gartner Summits and I was inspired. This was a couple of years ago, but it isn't until now that I am immersed in the creative industry that his…

In highly competitive markets, differentiation is challenging. A relatively recent article in Journal of the Academy of Marketing Science* found that when buyers find it difficult to understand a provider’s differentiation, they will choose a more established option, delay the purchase or even worse - do nothing. In many cases, buyers/prospects/clients may choose more than just one of the above actions. While the consequences are particularly severe for emerging businesses, a failure to differentiate also impacts established agencies. Regardless of size, it requires agencies to look closely at what frustrates prospects and clients alike. Perhaps agencies should…

The emergence of marketing communication and branding as the core of what drives business success has placed great responsibility not only on creative agencies, but also on those accountable for providing front-line exposure to the myriad of solutions in the marketplace, namely (for the purposes of this article) the agency's salespeople. Now, there are several types of salespeople, but as a consumer and as a sales professional I believe that the best people to do business with are those who truly care about the success of their clients. This means to always do what's right for the client and act…