This special issue of IJSC examines Twitter’s creation of unique
interaction opportunities between fans and athletes, and its cause for
uncertainty among those responsible for managing sports organizations.

It is difficult to survey the sport communication landscape without seeing Twitter’s influence in some way. In the context of sports, Twitter has opened up communication avenues for athletes, coaches, personnel in sport organizations, and members of the sport media. Consequently, it has created unique interaction opportunities between fans and athletes, while simultaneously creating trepidation and uncertainty among those responsible for managing sports organizations. Twitter’s emergence in sports has been both pervasive and rapid, and it is therefore crucial that sport communication researchers become major players in exploring and understanding Twitter. This special issue of IJSC offers compelling evidence that Twitter does indeed matter.

Contents

EditorialIntroduction to This Special Issue of IJSC on Twitter
Jimmy Sanderson