Honestly if he is heroic portal and the tower continues to give 100-300 gems a day i'll be fine with it.

Wants Control over a Legion of Spiders
In game Level: 70
Shared hero: Archangel Emily (Lvl 70), Epic level 12Lord of the Fries of The Potato ArmyRandom Mook in Tater Squad Nameless Grunt in Tater Tots
I'm on Twitter regularly

Dang it's a double or nothing weekend.... Get either 100 tokens, but if you fail, you get 1/10 of the prize!

Might be a clever trick. They release all this content and some quests that give gems so people will have a small stockpile of gems now and be happy. Then strategically release a new hero one day later and jacked up the no.1 PVP reward so that people will now want to splurge and spend all their new gems competing to get no.1 and a lot of people will end up with no net gem gain in the end.