S15/EP03

Title: Be Kind & Shine On!

Client: (suns)™

Behind The Scenes: When I met the guys at SUNS for the fist time, their name was Le Soleil. They needed help telling their brand and product story online which meant we had to be super quick and to the point. Because the sneakers change color in the sun, we had to be strategic as the online consumer (or consumer in general), has a short tension span. Le Soleil didn't seem to fit with the brand mission that stated, performing acts of kindness helps the world go round. This was more of a big picture ethos than a girl sneaker brand mission if you know what I mean. After a naming exploration, the client agreed to SUNS. The logo ended up being a yellow circle with a palindrome in the middle. Rotate it any way and it still reads suns. Happiness revolves around acts of kindness. SUNS is a brand that we thoroughly support and their mission is aspirational. We continue to partner with the SUNS team on all things under the sun. Check their site here.