Reading the recent media on cable news ratings (like here, here, and here), you'd think that CNN was the only news network down on a year to year basis, but MSNBC is doing its share of declining as well.

From the first quarter of 2009 (12/29/08-03/29/09) to the first quarter of 2010 (12/28/09 – 3/28/10) i, they've seen notable drops across the board in the adults 25-54 demographic targeted by news advertisers.

All numbers are average adults 25-54, not including Olympics programming.