NHL hockey legend, Bernie Nicholls, and Hollywood stuntman and filmmaker, Ace Underhill have teamed up to build the World’s First Sports Stock Market. The duo’s brainchild, the All Sports Market App (ASM), is a sports stock market App where fans can buy and sell shares in their favorite NHL, NBA, and NFL teams.

After each game, the winning teams payout dividends to their shareholders (note: the app is free, and no real money is involved). Players can accumulate SportsFolio Points to exchange for ASM Dollars (the in-app currency), which can then be used to buy real sports memorabilia and other sports products from the Rewards Store (opens in or before January 2015, though points are collectible now). The program parallels the real stock market, except that ASM uses sports teams from leagues that people actually know, rather than unfamiliar businesses listed on the New York Stock Exchange.

ASM is free to download, free to play, and offers sports fans an alternative to “gambling”, instead focusing on “investing”. It’s more of a “reality sports” product, rather than a “fantasy sports” product.

“As a player, I always loved the fans and appreciated them,” Nicholls said. “I’ve tried to give back as much as I can. All Sports Market is taking it to the next level by opening up a whole new world of fun and opportunity for sports fans everywhere. It’s simple. You buy and sell teams like stocks on the stock market. When they win, you win!”

“ASM is a quantum leap beyond fantasy sports,” Underhill remarked further. “We know fans love consuming all the data they can find, following their players and bragging about them, but something is missing… a REAL connection to their favorite teams. We enable fans to own the game.”

The app, and its unique combination of founding talent, has drawn the attention of comedian Christopher Titus, film and television star Zack Ward, triple Grammy winner Ben Moody, Snoop Dogg, and many other celebrities and athletes who are participating in the worldwide launch over social media.

By contributing to and supporting the Snoop Youth Football League (SYFL), ASM seeks to help end financial illiteracy and create new opportunities for kids to learn finance through sports. The SYFL’s classroom setting and focus on education in addition to athletics makes a partnership with the sports stock trader a logical evolution.

“I love the kids and I always have,” said Nicholls. “I love the youth camps and programs. Having Snoop on board is just awesome. I know we’ll do great things together.”

“The children are our future,” Underhill continued in his manifesto on the sports trading movement. “As cliche as that sounds, it’s true. Financial illiteracy in this country, and the world, represses people’s abilities to overcome the day-to-day challenges of earning and handling money, as well as planning for their future. What if you could focus all that sports knowledge and passion into a positive change for your personal future?”

Upon reading Underhill’s statement, Snoop replied, “Run with it everywhere.”

Full disclosure: I owned 50 shares in the LA Kings at the time of this picture.

ASM is a great way to really get involved with your favorite teams, giving players a feeling of novelty and involvement not normally gleaned from other sports products. It gives the fans a sense of empowerment both through the ownership of a team ‘share’, and the confidence that goes with having learned about stock trading, without having to open a text book.

AllSportsMarket (ASM) is operated by The New Sports Economy Institute, a 501(c)(3) non-profit organization established to teach finance through sports. Ace Underhill is the sole technical architect with over 15 years experience working in movies, television, and music videos with such luminaries as Snoop Dogg, Coldplay, Rihanna, Foo Fighters, and other top artists worldwide. Bernie Nicholls is ASM’s spokesman and sports industry liaison. Bernie was an explosive scorer who accumulated over 1,200 career points while playing for six NHL teams. Recently, Bernie helped coach the L.A. Kings to their first Stanley Cup in 47 years.

The Snoop Youth Football League is a 501(c)(3) non-profit organization founded to provide the opportunity for inner-city children to participate in youth football and cheer. The SYFL serves children between the ages of five and thirteen, teaching them the values of teamwork, good sportsmanship, discipline, and self-respect, while also stressing the importance of academics. Visit: http://snoopyfl.net/

At least all he has to do today is eat, sleep, poop, and sniff butts. You got nothing better than that going on?

If “the best part of (you) waking up is (really) Folgers in your cup”, then you’ve got a real problem, and you should probably look into a form of rehabilitation. You’re telling me you have nothing better to look forward to in the next pending 24 hours than a stupid cup of coffee? There’s more to life, man…

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It’s amazing that stoners masquerading around as medical marijuana lobbyists (the fake ones I mean, don’t email me about your serious condition that requires it, I get it) really think that our governments are going to someday give into their supposed logical arguments of federal revenue from its taxation, and just let them all get high anytime they feel like it. Give it up already, it’s over. The Marijuana Party will never have a majority or minority government. It’s never going to be legal for you to be higher than or equal to Snoop Dogg with arthritis on a Scandanavian vacation. If even California vetoes it, it’s time to move on, munchie-mongrels.

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My wife has a hair product called “Frizz-Ease”. Women, you really want to exchange money for a product, and willingly put something on your head that rhymes with disease? Really? Is it boggling at all to anyone else that people sit around in meetings, agree, and approve as a group, names like this as good ideas to sell their products? I suppose no more boggling than the consumers who bite on their advertisements.

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I’m officially done hearing, and I would like everyone else to officially stop saying, “uber” in reference to adjective enchancement. Also, “re-donk-ulous”, an inflated version of ridiculous; apparently so atrocious, it’s been blended with a donkey. It got a few laughs, but it’s time to call it. Everyone on board? Cool. Good talk.

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Do you think the people at Pro-Activ (you know, the people that promise to give you back your lost self-esteem and sense of self-worth after their acne products clear up your mangled skin) are equal opportunity employers? Do you think an adequately or over-qualified individual who happened to have visible acne would be hired on equal grounds as a person without acne? I think the people with acne should be hired ahead actually, on the grounds to be used as before and after examples. If it really works, these people should be clear as day when they’re done their cycle. Not like bodybuilders pushing the latest creatine or protein supplement, crediting that substance for all the muscles they had far before they started using the stuff.

If there’s one ongoing bother I have, it’s gotta be people walking around the streets with ski poles, trying to get in shape. I mean, ski poles? Is this all we could come up with as the next phase in physical fitness? Aren’t these devices generally reserved for precision steering and turning in DOWNHILL skiing? Did walking a straight line and semi-incline really get that tough all of a sudden? What gets me is that someone is making a truckload off people’s stupidity that has led them to buy into the theory that these sticks are gonna help them reach their fitness goals, and that that truckload is in no way affiliated with me. Also, the largest consumer demographic for this product seems to be old people, and by this phase in their lives, they should be able to spot a scam when they see one. But that’s just my opinion.

one of these things is not like the other...

In other news, who is it that thinks renting scooters is so cool? Why in the world would i want to get out of my car that has at least 100 hp, to pay $50 to ride on a vehicle that can only travel the dollar amount i’ve paid km/h? They’re slow, you look just ridiculous on the road; overall, i don’t know why people are doing this to themselves for an afternoon. I mean fine, if you’ve chosen to scoot as a economic and environmental choice, ok. You’ve obviously come to terms with what society is thinking of you as you putter on by. But especially the ones who i see on the road all the time by themselves not with anyone, I mean, lets be honest, you’re not impressing anyone and you’re embarassing yourself. Hey, dems da breaks.

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Let me tell you about televised talk radio. It’s on sportsnet from time to time, and believe me, that’s more than enough. Why in the world would anyone want to watch radio? If I wanted to listen to their radio show, i would listen ON the RADIO. At least then I could pretend that these people look better than they actually do; I don’t know if you’ve noticed but the perceived view I always have of a radio show host from their voice always disappoints me greatly when I see what they look like in real life. And this becomes ever so more apparent when I see these slobs on TV. This one guy, seriously looks like he just got up and didn’t even bother to dress himself properly for the show; like he’s used to not having the world see what a slug he is. This guy, i’m telling you…hair’s everywhere, didn’t bother to comb it, dark glasses so no one can see his hangover eye-bags, grubby old, baggy coffee stained zip up sweater, and I can’t confirm he was even wearing pants. I mean come on, is this actually entertaining to anyone to the point that they would sit down and watch this blockhead talk about his ludacrous sports opinions? I used to work at a job where I drove a delivery truck which only had A.M. radio, and the most interesting show on the RAD-I-O was the very same syndicated Fan Radio Sports talk show. It’s much better heard in its intended format.

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I also got beef with people who want you to do something, but just tell you to do it, “if you want.” This bothers me. If you would like me to do something, why don’t you just ask? In truth, I probably don’t “want” to do it at all, as i’ve obviously not done it on my own initiative so far. What in the world has brought you to the conclusion that i would suddenly “want” to do it at the hint of your suggestion?

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I have a feeling that the same way that my parents grew up on Led Zepplin and were chastized by their parents at the time for listening to “terrible” music, is the same way how my parents ridiculed me for listening to rap in the house, and i’ll probably be 40 or 50 years old pumpin’ Dr. Dre and Snoop Dogg when no one’s looking. Funny how things like rock and roll and rap were once persecuted by society one day, and eventually accepted and enveloped into culture the next. I really really hope that emo isn’t next.

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