Pinterest

5 Ways To Flood Your Blog With Traffic Using Pinterest. Do you ever feel like you’re missing out?

You’re active on Facebook and Twitter, and they are sending some nice traffic to your blog. But every now and then you hear a whisper. A whisper about a social network that is growing faster than any other, and taking all of your prospective readers with it. The whisper is getting louder and louder… Soon you won’t be able to ignore it.

With Buyable Pins, Pinterest lets you buy stuff right in the app. Pinterest on Tuesday officially announced Buyable Pins, a button rolling out to iOS later this month — followed by Android and web later this year — that lets users buy products displayed on the social network's mobile app.

"The thing users have been asking us for a while is the ability to buy," explained Pinterest CEO Ben Silbermann at a company event held at Pinterest's San Francisco headquarters on Tuesday. Buyable Pins will be easy to pick out in feeds and searches, since each one also brandishes a blue price tag. Tapping a Buyable Pin brings you to another screen with a "Buy It" button alongside the "Pin It" button.

Selecting "Buy It" brings you to an order screen where users can pay via credit card or Apple Pay.
Pinterest's new Buyable Pins let you purchase items directly in the app. Pinterest today announced in essence its own killer app: Buyable Pins.

The feature is a way to buy stuff you find in the app. “In just a few weeks, Pinners in the U.S. will be able to buy their favorite Pinterest finds, right from the app,” Tim Kendall, head of product management at Pinterest, wrote in a blog post on the news. Clicking the blue “Buy it” button in the app should help Pinterest bring in more revenue as it keeps growing internationally.
Pinterest Unveils New 'Action Buttons'
Pinterest, the visual social network where users "pin" images or links to virtual boards, only recently began offering advertising on the site.

Its slow approach to revenue generation hasn't deterred investor interest, though. Its latest round of funding valued the company at $11 billion.
Five Ways Pinterest Is Beating Facebook. Now you can download iPhone apps from curated Pinterest boards. Apple curates its App Store with the intention of pushing its best software to the top, but with more than 1.4 million apps available on iOS, it's not always easy to know what to look for.

This explains why no men were using Pinterest. If you ever wondered why Pinterest took off with women and not men, we have our answer.

Friday the company announced it had changed its search filtering options so that men could see results catered to their gender. In the past, when searching for workouts or clothes their feed would fill with pins targeted to women. Since Pinterest’s early users were women, the application spread virally through that demographic. Naturally the most popular pins and pinners are, as a result, for women or by women.

That shut out men who might also find the technology useful but didn’t like the results they were served.
Pinterest Goes After The Male Demographic With Debut Of New Search Filters. Pinterest this afternoon announced a change to its site’s search settings, which will now introduce search results that are personalized to your interests, based on whether you’re interested in products for men or for women.

This setting is based on the gender you previously selected for your account when signing up for the service, the company tells us. The change is likely meant to make the largely female-favored site more popular among men. Today, 71 percent of the site’s 72.5 million visitors in the U.S. were men, comScore data indicates, though the demographics are less skewed in emerging markets, the company has said previously.

Men are Pinterest’s fastest-growing demographic, the service reported in November, citing internal data that pointed to one-third of all sign-ups now coming from men, and closer to a 50/50 split between genders in signups from outside the U.S. Now, Pinterest reveals that its U.S. male user base grew 73 percent year-over-year in 2014.
Inside Pinterest: The Coming Ad Colossus That Could Dwarf Twitter And Facebook. ?utm_cid=mash-com-Tw-main-link&utm_content=buffer0a0ab&utm_medium=social&utm_source=twitter. Pinterest is expanding its first major ad offering, Promoted Pins, to all businesses in hopes of capturing ad dollars from small and medium size businesses.

San Francisco-based Pinterest announced on Thursday that all businesses will soon be able to pay to promote their content in search and category feeds on the service. Pinterest first rolled out promoted pins to paid advertisers in May, testing the program with a dozen large advertisers. The company is using what it calls a "do-it-yourself" tool that will enable smaller businesses to set up their own promotions moving forward.

The company is testing the new tool with a handful of SMBs before a full launch, and other interested advertisers can apply for the program here.
How An Early Mistake Shaped Pinterest's Plans For Making Money. Pinterest has never been in a hurry to convert investor dollars into financial gains—and given that it's raised close to three-quarters of a billion dollars over the past five years, it hasn't needed to be.

But the visual social pinboard is finally getting serious about making money. Last winter, it hired former San Francisco Chronicle president Joanne Bradford, who today serves as head of commercial and content partnerships at Pinterest. Joanne Bradford, photo courtesy of Pinterest. Now that Bradford's been at Pinterest for six months, the site's commercial strategy is becoming clearer. This month, her team unveiled the latest stage of "promoted pins," which are essentially advertiser-sponsored versions of the image-based bookmarks—known as "pins"—that Pinterest users put up and share on the site.
What is Pinterest?
Pinterest should file for an IPO.

How to slow Pinsanity.

Nothing gets tech bloggers more hot and bothered than the next new social media thing, and right now that thing is Pinterest. The digital scrapbooking startup has all the right ingredients: Rapid user adoption (11 million unique visitors last month), big-name VC backers (Andreessen Horowitz, Bessemer, etc.) and no idea how it's going to make money (if you scale it, revenue will come). But the fervor is beginning to get a bit out of hand.
Pinterest's Ramp Up: Genius or Sleazy?
Pinterest Allows Websites to Block Pinning. Pinterest may be an Internet hit — especially with U.S. women and Facebook CEOs. But not all companies want to ride the pinboard wave of referral traffic.

A Lawyer Who Is Also A Photographer Just Deleted All Her Pinterest Boards Out Of Fear. Skimlinks is the real story behind Pinterest’s success. I love it when a startup I’ve been covering for literally years suddenly finds itself in the spotlight, and for the right reasons. In this case, Skimlinks, originally from London but now with a growing US base, has been revealed as powering the affiliate links behind Pinterest, one of the hottest startups on the map right now.
Skimlinks. Get to know Skimlinks a little better, our background, our historyand the people that make our company what it is.

VC-Backed, Skimlinks' investors include Sussex Place Ventures, NESTA and The Accelerator Group The Skimlinks network generates 1.5 billion page impressions every month Skimlinks aggregates more than 17,000 merchants across 27 networks internationally Join Team Skimlinks! Check out our Careers page for details on available positions.

Skimlinks Releases Full API For Web Publishers. Skimlinks, a content monetization platform for web publishers, has released a comprehensive API suite. Part of this allows publishers to learn more about their users’ shopping habits. The startup made the news recently when it was briefly used by hot startup Pinterest to monetize its outgoing links – although that arrangement foundered after it attracted controversy. The four APIs include: Link, Merchant, Reporting, and Product. Link API enables automatic link “affiliatization” using a developer’s custom redirect scripts, or on apps where they cannot run the standard Skimlinks javascript. Merchant API lets publishers search and filter the Skimlinks’ merchant list by category and name.

Founded in 2008, Skimlinks now processes 110 million clicks a month on over 700,000 sites, including AVForums, WordPress, Ning, Technorati and Hearst Digital, driving almost $30 million in consumer sales from over 18,000 merchants across 27 affiliate networks.
Pinterest Drops Skimlinks, Might Try Ads; Says Copyright Issues Not A Significant Issue Yet.

Pinterest has stopped using Skimlinks to monetize some of the “pins” that its users were publishing on the site and, in other news, the company also says that copyright issues haven’t been a “significent issue” to date. Pinterest CEO Ben Silbermann has been making the rounds a bit this week (“finally,” some would say) and discussing some of the issues that have come up in light of the site’s stunning recent growth. Silbermann contacted Josh Davis of LL Social, the site that helped spread the news about Pinterest adding affiliate links (via Skimlinks) to some of the content that users post on Pinterest.
Pinterest Campaigns: Effective Or Overhyped. Even though Pinterest is not compatible with every brand because of its visual nature, narrow demographics (users are mainly women between the ages of 18 and 35), and a lack of opportunities to start a conversation with followers, several notable brand campaigns have arisen.

Pinterest, for the uninitiated, is a deceptively simple-sounding, insanely addictive social media site that lets users collect and share images on digital pinboards. This growth has thrust Silbermann, 29, into the spotlight as investors and businesses alike try to figure out how they can get in on the action.
Why Pinterest Overtakes Facebook In Social Commerce. Research shows that online retailers prefer to use the Pinterest ‘Pin It’ button on their goods rather than the old faithful Facebook ‘Like’. The third annual Social Commerce IQ (SCIQ) report made by 8thBridge analyzes the social commerce strategies of 872 retailers.
How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

In this blog post I will discuss the evolution of social media from long-form to push-button, the emergence of social curation on sites such as Twitter and Tumblr, and the move to structured sets of curated content on Pinterest and its brethren. But first, the meta-trend.... ...Social Media: Evolving From Long Form To Push Button In the evolution of social media over the last decade, the trend has been a move from long form content, which has high friction of participation (both on the production and consumption side) to ever lower requirements placed on a user to participate in a conversation.
Pinterest the new social media pin-up.

Q&A with Seattle Graphic Designer Chad Syme, Pinterest Superstar. Chad. What is the Real Value of Pinterest to Your Business?
Is your Business Right for Pinterest? 5 Ways to Mold it to the New Trend. Pinterest takes a “first step” toward working with big brands. Target Experiments With A Pinterest-Powered Online Storefront, Dubbed The “Awesome Shop”
Pinterest Now Sends Alerts When Price Drops on Pinned Items. The Pinterest Roadmap Revealed. In Challenge To Google, Pinterest Launches Guided Search. Pinterest Hits 30 Billion Total Pins, Up 50% In 6 Months. How Can Your Business Benefit From Pinterest’s New Analytics Tool?
How To Use Pinterest’s Group Boards To Get More Exposure For Your Business.