nfl kickoff

What's the deal with all of these sports broadcasts containing numerous references to a single movie/TV show? With the recent popularity of WHAS Louisville sports anchor Adam Lefkoe's Seinfeldcast and RapCast, Youtubers have been finding television programs with similar strings of pop culture references embedded in their telecasts. Case and point: NFL Kickoff on ESPN has a ton of references to The Princess Bride (1987).

Now if somebody could just drudge up a reel of Jurassic Park quotes, that'd be super.