It’s official… there’s no question that Tamar Braxton was definitely FIRED from her hosting gig on ‘The Real’ and the separation was clearly NOT a mutual one.

After days of online chatter surrounding the ‘talk show shake up,’ it’s now being reported that Tamar was given the boot for THREE major reasons including: On-set tantrums, ‘p*ssing off’ sponsors, and a focus group that revealed Tamar’s ‘aggressive eye-rolling and mouth-smacking’ was an issue with ‘educated women’ viewers as they are ‘indicative of behavior African-American women have worked years to overcome.’

More details below…

According to the DailyMail, Executives of ‘The Real’ reportedly fired Tamar because of three major REAL reasons:

1. negative feedback on her ‘ghetto’ persona received from focus groups of the daytime talk show,
2. on-set insubordination
3. Advertiser complaints – (The show’s sales team made it clear that advertisers did not want her in their segments due to her antics and lack of cooperation).

On Saturday, May 21, Braxton and her co-hosts (Adrienne Bailon, Jeannie Mai, Loni Love and Tamara Mowry) all got phone calls from the show’s parent company Telepictures/Warner Bros. letting them know that the show would be moving forward without Tamar.

It was a move that neither Tamar, nor her four co-hosts saw coming.

‘Everyone was caught off guard. None of them saw it coming and everyone was completely blindsided by the decision,’ a source close to production tells Daily Mail Online.

The cast was shocked because as Loni Love stated in her video response, all five cast members had just completed a new photo shoot for images that were supposed to be used to promote their upcoming third season (click HERE if you missed that).

They were also supposed to travel to New Orleans together over the July 4th weekend for a rare off-season multi-day taping to occur at this year’s Essence Festival, where they were scheduled to film episodes of their show and premiere them when they returned in September.

But apparently the last few tapings of the show was the straw that broke the producers’ backs regarding Tamar. The show’s executive producer cursed her out in earshot of other staffers on set a few weeks ago, after Braxton reportedly sulked over losing a game during the taping.

‘It was an ugly scene. Pinterest was sponsoring the segment and Tamar was genuinely upset she was losing the game.

‘She really acted out during the taping in front of the studio audience and then exploded behind the scenes once the show was done.

Producers had to heavily edit the segment to make it presentable to air on TV, but the sponsor was on set for the segment and witnessed it all,’ the source explains.

According to production staff, Tamar’s outbursts on set were frequent and she regularly blew up at the executive producer and oftentimes her husband Vincent Hubert and/or her co-hosts would have to work to calm her down.

‘Let’s just say she was becoming unbearable to work with,’ the source added.

It was during Tamar’s stint on Dancing with the Stars that producers realized the show could survive without her.

It was peaceful on set, as the other four ladies are quite easy to work with, and the ratings maintained and at times, went up depending on whom was guest co-hosting the show,’ the source explained.

After Telepictures received a two-year renewal of ‘The Real’ on all Fox stations and on BET where it re-airs, execs reportedly wanted to see what they could do to make the show better for Seasons 3 and 4. Enter the focus groups…

The research from the focus group was also a major factor in the decision to fire Tamar. Apparently Braxton doesn’t score well amongst educated women.

‘The focus group research showed that most educated and working women did not identify with Tamar’s show vernacular and her use of words known to be popular among drag queens and some gay men – phrases like “get your life,” “where they do that at,” “have several seats.”

‘It was even said she seemed more suited to be a judge on RuPaul’s Drag Race on Logo instead of a talk show host on The Real,’ revealed the source.

‘The research went on to say that most educated and working women found her to be ‘ghetto’ and that her aggressive eye-rolling, neck-rolling and the smacking of her mouth were indicative of ‘stereotypical behavior that African American women have worked years to overcome,” the source continued.

The Real’s executive producer used the three REAL reasons above (the focus group findings, on-set insubordination and the sales team issues about advertisers not wanting Braxton in their segments) to convince Warner Bros. to give Tamar the boot!

And for those of you who keep referencing Tamar’s husband Vince Herbert’s production credit on ‘The Real’, reports are that he was kept in the dark about the network’s desire to ditch his wife.

‘He knew they were having problems with her and he shielded Tamar from a lot of what was being said and done, but in the end his producer credit on the show was more about vanity and less about control,’ the source revealed.

I knew it wasn’t just me who thought that she was unprofessional and classless. I do not tolerate this type of speech from kids, and I damn sure don’t want to hear or see a grown ass woman doing this on air.

If you don’t learn how to play the game you will always play yourself. I don’t get how she hasn’t learned this by now. it’s too bad. the 5 of them had a great dynamic. it will be off till they get past this.

She was/is very animated and that’s what made the show pop! With that being said….. That was one of the reasons the show was nominated for a daytime Emmy. The show won’t last much longer ……It will be off the air by the second quarter of 2017.

I don’t care for because of her over the top behavior but she’s been that way since the 1st episode of BFV her fans love it. They saw how she was, they saw her fan base and needed those views to get the show going, because over the top or not when they started that show that’s who people tuned in for.

Was this “focus group” diverse or all white? Tamar had no problems before they hired that new EP. If they are tired of all of the “eye rolling and lip smacking” then I guess Jenni and Lonnie Love are next.

At the end of the day, Tamar will be Tamar, I’m sure the producers knew how she was before they hired her. Sounds like this new producer just didn’t care for her vibrant personality. Tamar will be fine regardless; she has too many other money making projects going on…

Whats the name of the show? The Real that’s her personality it didnt bother me at all. Now the execs say they realize the show could survive w/o Tamar during DWTS thats because we KNEW SHE WAS COMING BACK!!!! #youBigDummy

I can see putting off sponsors and having temper tantrums, etc, but the other stuff is here personality, everybody on their have a a trait, that got them hired on the show, that’s why its called the REAL, anyway.

Did they not know her larger than life, diva persona before they hired her? Of course they did and hired her anyway. And why is this news? Seems like a ploy to embarrass and tarnish her name. I’m sick of hearing about it. Tamar isn’t hurting for money and she will be just fine.

Who Was In This Focus Group??? I guess they don’t watch any of the Housewives show. Her “ghetto antics” as they called them probably attracted as many as they turned away. Tamar is very articulate and I think she was just keeping it real….which is the name and premise of the show. She. by her own admission is a perfectionist which are always hard to work with. I’ll miss her…..I tuned in to see what she was wearing

So, the producers didn’t know before hiring her that she was super animated?! I think Tamar is hilarious, and she shouldn’t have to conform to what black women are “supposed” to act like – F the stereotypes.. that some bs! And all of the stuck up women that feel like she’s making them look bad, need to take a chill pill!!

It’s her negative attitude. Same as on BFV. Tamar has serious issues. And she is always blaming others . I knew her time on the show would end. Tamar is the kind of person. That most positive people avoid. Lack of home training.

I have an issue with this so-called “educated group of women” comment..first of all, Who determined the height or level of education of those polled and by what standard?? This statement suggests that “educated black women” should not have colorful personalities or be playful in character at all. Tamar is not ALWAYS over the top (their words) as these focus groups would’ve seen had they been shown lengthy footage… I know of EDUCATED women without degrees, a few without a high school diploma even, but nonetheless VERY wise women RICH with life experience and knowledge passed on by their elders. I consider myself to be an educated woman though I do not have a college degree, but guess what, I LIKE to watch Tamar as well as the housewives!! It’s called HUMOR people! Have some, it’s free.

Loni talks about brown liquor sleeping with men and bacon…Jeanie Mae mimicked her moms voice, Adrienne had her ghetto moments…I mean let’s be real…which is what the show was called….this is just my opinion if they want to pick apart Tamar dammit they better check everyone else. .I won’t ever watch again….I guess they never watched The Talk because Sheryl Underwood has her moments and they still have great ratings…Tamar keep your head up and take some time to work on you….

That’s the Real; however, reports are saying her record label dropped her too. Not to mention, she was said to have displayed the same behavior on Dancing With the Stars. AND she lost her best friends. There’s a weak link, and it isn’t everyone else.

I don’t watch the show anyways. Besides none of them are educated nor journalist. They really should fire all of them and take the show off the air bc it’s just stupid anyways! And besides all of it is stereotypical!!! Maybe now she can get her life!!!

I agree 1000% I love Tamar, but daytime TV was not the place, and lawd I swear that dayum tongue and lip smacking used to really, really irritate me… you can’t bring kitchen table talk to the mainstream.

Yeah I saw this on another blog too yesterday. They need to be real careful because if she was in corporate America, she’d have a nice lawsuit on her hands. They are upset that a black girl spoke like many/some black girls speak. She was too urban. Jeannie always talks about how fine she thinks different rappers on and quotes lyrics. Adrienne copies Tamar’s vernacular regularly, so does Tamera. But it’s only a problem when the black girl says it. Yeah Tamera is black too…but she assimilates a lot more.

Will Tamar Be Missed? My opinion is although shes a talented performer, she wasnt right for the show. Tamar was negative about everything and too over the top for me, she did make valid points in some conversations but the xtra personality might fly on The Braxtons show once a week but Monday- Friday hearing her negative remarks and antics got irritating. I think the show will suffer in ratings because she was a powerful link to the show, Although very negative shes still apart of that show. Im not sure the other 4 ladies can make the show dynamic the same. If they replace her that will be a huge mistake, I believe it wont make it througN.Y.h the 3rd season. Its just weird they let her go, She was Negative Nancy from the beginning. Humph

She got what she deserved. Her attitude is OVER the TOP!! Everyone do NOT have to keep catering to her “F” UP attitude! They KNEW how she was when she 1st started!!! They should HAVE NIPPED that in the butt when it 1st happened. Tamar will be ALRIGHT!! She never LEARNED self control!! Everyone gave her, her way, & now NO one wants to deal with it!!! Vince gets tired of her mouth, too! Go figure.

Yes, she’s definitely ghetto, but she’s real with real money. Educated people aren’t the only ones who watch the show, so I think that particular comment was a copout. She’s always been very loud and ghetto. Lol

U can’t defend this type of behavior. She got mad because she lost a game??? And then she puts the drama on IG before anyone knew anything?? the article states Warner wanted to work out something so it wouldn’t look like she was fired but after her post they said FUG it. Yeah you gotta check yourself before you wreck yourself! I like Tamar a lot but ummmmmmmm when u wrong u wrong.

That is not enough to fire this young lady.its funny not injury or harm to anyone out there.Ifve much worse on tv .She has hurt no one now put her back on The Real.I thought it was something bad.That to me to be also considered as comedy if you look at it the right.We love you Tamar.We got your back

I hate to see anyone lose their job but sometimes I don’t think the way Tamar carries herself is very lady like (putting that politely) how she treats her sisters isn’t cool, and you know its bad when your own husband knew u were about to get the axe.

So!!!!!Why give so much relevance to racist crackkkas that couldn’t relate to a ghetto black woman. I’m sure if Tamar WANTED to she could’ve portrayed an image that WHITE VIEWERS/ADVERSTIERS were COMFORTABLE with!!! She chose not to, GOOD FOR HER!!

There you go NEGRO! Why do us as blacks have to portray an image that’s comfortable for others. Tamar is moving forward, she’s a mother, wife, sister, singer, has two shows etc… She DOES NOT have to change the way she talks for anyone and she’s not.

Devyn LaReese Gordon I am with you. I know the real will get cancelled. Loni is funny and Tamera is cute and sweet but Tamar made the show pop.yeszzzzz get your life production producers your show will be canceled. The tamaritians will shut it down. It will be a protest to lose ratings. The only reason I tune in is hear Tamar and see what’s she is wearing.

Sorry to say but what they say she does its true i do find it to be a bit too much never got why she does all of that her lines GET YOUR LIFE etc I see nothing wrong with them but if her husband was present and is fully aware of what’s going on then he should let her know on a REAL how she is as they say it’s important in life to have a trade a degree something to fall back on when a door closes since she sings she should carry on with that until God opens another window for her

That’s what made the show. Khadija Jackson Show
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The show is called #TheReal, she has two other shows that displays her unique personality, isn’t that the reason they chose her? She got fired for being Real? The educated woman are not home during the day, if so, there’s #TheView. The 5 wonderful co-host of #TheReal bring their own relatable personalities to the table. We love you #TamarBraxton much success to you.

yes- yes -yes -so- so tired of her ‘neck rolling and mouth smacking’?She will not be missed by me i wish her well but ,like she would say ” she can now get her life ” off the show’ now smack that…oh she just irratating

Wow can’t believe it, isn’t Tamar one of The Producers on the show, God has a plan and it’s only going to get better from here so hold your head up high and know that God has a better plan for you Tamar Braxton- Herbert

ILL MISS her eye rolling. Neck snapping self.now she keeps it real. Your show in about to me fake.you call your show the real. Tamar is what made it not the view or the talk and without tarmar that’s what you got. Just like people stop watching them there going to stop watching your new show the fake.

Now you see why The Real. Got rid of this lunatic Tamar Braxton. You see last night episode. Tamar going off. I can’t stand to see someone disrespect their mother. Calling her Evelyn. Her mother has told her do not call her that. Tamar is headed for a rude awakening if she does not change. And she will never change. Tamar is just ignorant and ghetto.That girl is a demon . Look at her. Every where she goes she starts trouble. Even the guy teaching Toni. How to swim told her to be quiet. So don’t blame the cast or anyone of The Real. It is Tamar. She has mental problems. She is pure evil.