He is roaming around the city on a two-wheeler half-naked without a shirt. He is seen standing at a bus stop in the same getup. It is really surprising to see a hero doing all these things. He is none other than Vijay Deverakonda who became a heartthrob of youth with 'Arjun Reddy'. He is is a crazy hero in Telugu now and he is doing multiple films.

He refers his fans as 'My Dear Rowdies'. He has recently posted his shirtless photos on his Twitter account and tweeted that "Going to College! I still didn't find a Shirt I like. I am You. I am the Rowdy you." Vijay's shirt-less pics have become a hot topic in the social media. While some netizens are calling it a style, others are commenting that he is yet to come out of 'Arjun Reddy' influence. But the latest buzz says that Vijay is doing all these things to promote his clothing brand 'Rowdy'.

Vijay Deverakonda is reportedly launching his own clothing brand 'Rowdy' on July 15. It is known that Salman Khan has his own clothing brand Being Human. Several other Bollywood stars followed the same route. It seems, our Vijay Deverakonda is going to create a sensation with the same idea.

On the work front, Vijay's next film 'Geetha Govindam' is going to release soon. Another film 'Taxiwala' is also in the pipeline for release in a couple of months.