One of the aims that an entrepreneur has before starting a business entity is to operate for many years in the foreseeable feature. For a business to start and grow it needs a strong and applicable strategy. The strategy specified should be applicable to the needs of the business and its functions. A business strategy is important.

The first thing an entrepreneur should do is to make sure his or her business has a backbone. A business backbone means having a business foundation. The foundation of a business starts with a business idea. After the entrepreneur thinks of a business idea, he or she drafts a business plan. A business idea and plan should be something or gap that an entrepreneur has seen in the market and most importantly, he or she is interesting in it. A business plan says everything about the business.

After elaborating the business backbone, the owner should consider their resources. These resources may be both human and capital resources. Capital resources are needed to start, run the business operations and cater for the expenses and may include finance. The human resource is vital to an organization. A business location also has a great impact to its growth and stabilization. The owner should also identify good and reliable suppliers when considering resources.

The driving motive of a business owner should be carrying out business operations at the least possible expense. Profit making is the main motive of starting and running a business. At the early stage of an inventory, the entrepreneur has a role of minimizing expenses. Even though the profits is a major concern to a business inventory, the management should not assume customer needs and end up producing and offering goods and services of low quality.

After starting a business, the owner has a role of initiating and promoting brand awareness. Brand awareness is meant to inform consumers of existence of the business. There exist numerous measures of conducting brand awareness. One of the ways is by hiring influencers to create brand awareness to the consumers. Social media is always a good platform for an entrepreneur to create awareness and promote their products.

In a business, consumers use money to pay for their goods and services and the business also uses money to pay their suppliers. The business owner will be straining too much and may end up with some errors or unsatisfactory elements if he or she is the accountant. All the monetary functions in a business are to be and should be the responsibility of the enterprise accountant. An accountant with extensive classroom work and field experience and record should be considered.