New Software Predicts What Might Go Viral Before It Happens By Tracking Retweets

Flow140 looks for the most frequently retweeted remarks, and is being tested by Edelman Public Relations.

What’s more, the graphing program can identify the original tweeter whose remark went viral. That can become useful in learning who the top online influencers really are.

“We hope to know if the topic of conversation is going to be Aretha Franklin’s hat before anybody knows that that’ll be the topic of conversation for the next 24 hours,” said Tod Donhauser, Edelman’s executive vice president over the technology policy group, as he gave POLITICO a sneak peek of the software during the proceedings. “We’ll be able to see that conversation starting before anybody does.”