This is a wonderful example of how a physical activation that is jam packed with creativity can achieve results in the digital realm.

In just about 3 weeks, the video has been watched 7.7 million times and shows no sign of slowing down.

Here at Clockwork Media, we try our best to tie a physical element into almost every campaign we’re involved in.

Why? Because it’s easier to relate to something that someone has experienced, seen or touched. Sure, there are fantastic case studies relating to digital activations which result in an online frenzy, but it’s always a lot of fun to play with the outside world and tell the story using digital platforms.

Recently, we embarked on a journey with Turner Entertainment to do just that. By fooling Johannesburg into thinking it had a UFO problem, we were able to launch the new Ben 10 series, Ben 10 Omniverse in a memorable way.

To find out more about how we did it, click on Turner entertainment in our ‘What We’ve Done’ section.

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Clockwork Media is a content and communications agency based in Johannesburg South Africa. We specialise in creating strategies that help brands to get the right message across. Reaching out to communities in a memorable way and measuring the impact on your bottom line is key to our success.