About

OUR HISTORY

Sport Taxis was founded 30 years ago by Ernest ‘Elvis’ Macdonald. He first carved his place in the transport industry by offering a small-scale taxi service with a single vehicle permit from the Mowbray taxi rank. However his bright yellow Toyota Corolla was out of place among the other combi taxis which occupied the rank, and Elvis soon identified Sea Point as a better business opportunity.

After a great deal of persistence and navigating endless red tape, he secured the road transportation board’s approval to open Sea Point Taxis which launched officially in September 1984. With no new yellow Toyota Corollas available that month, a salesman convinced Elvis to buy two red models to expand his fleet to three, and red became Sport Taxis’ signature colour.