|

|

No PS3 Price Cut Planned for This Year, Says Sony

Sony CFO Nobuyuki Oneda revealed that the company currently has no plans to reduce the price of its PlayStation 3 console, PhysOrg reports.

"This year, our strategy is not to sell more quantity for PS3 but to concentrate on profitability," Oneda told investors at the Nomura Asia Equity forum in Singapore. "Our plan is not to reduce the price."

Oneda's remarks follow recent reports that Sony lost $3.31B over 2007 and 2008 due to an imbalance between the production cost of the PlayStation 3 and its retail price point.