$12m deal to boost Qld's global tourism profile

The Tourism and Transport Forum says a $12 million deal with Qantas to promote Queensland's tourism destinations to the world is a major win for the industry.

Tourism Events Queensland has signed a three-year marketing deal with the airline to boost the state's international profile and increase the number of overseas visitors.

The Tourism and Transport Forum's deputy chief executive, Trent Zimmerman, says it will also support regional tourism.

"This new $12 million deal between Qantas and the State Government is a significant boost to Queensland's profile internationally and it's great news for the tourism industry," he said.

"Qantas is the largest and most important airline in Queensland and this will provide connectivity for tourists who are coming to Queensland to both Brisbane but also the Sunshine Coast and further north.

"This deal is the largest deal of its kind in Queensland history ... and it's going to dramatically increase the capacity of Queensland to market itself in international markets.

"We know that Queensland is one of the world's most popular destinations but marketing campaigns are essential to converting a potential tourist's desire to visit Queensland into actually going out and buying a ticket."