NEWS

May 1, 2013 | The Toy Industry Association (TIA) launched an “Inventor Inspiration” social media campaign this month, offering a behind-the-scenes look at who and what inspired some of today’s new and classic toys.

As a prelude to ToyDesignCon, TIA’s June event for in-house corporate design teams at member companies, throughout the month of May TIA will share daily stories via Facebook and Twitter about the inventors and designers who spawned many of the market’s innovative toys and games. Stories were submitted by toy companies and inventors earlier this spring.

“The vision, creativity and drive of inventors and designers bring toys and games from idea to fruition,” said Stacy Leistner, TIA vice president of strategic communications. “Each day this month TIA will shine a spotlight on the creators of new and classic toys and games that entertain millions of children around the world.”

The campaign will serve to promote inventive industry products and share with curious consumers a fun perspective on the creation process for toys and games.

TIA will continue to solicit “Inventor Inspiration” stories to share through traditional and social media this August in celebration of National Inventors Month. Submissions should be approximately 100-200 words in length, and should briefly describe the inventor’s background, the inspiration for the toy or game, and the product’s unique characteristics, and should include an image of the product. Please email all submissions to TIA’s Jackie Retzer. Questions or requests for additional information may be directed to Stacy Leistner (646.520.4858).

There is no fee to participate in this promotional opportunity; however, TIA members will be give preference over non-members. All recommended products must comply with relevant toy safety laws and standards and be available at retail by the time the coverage is expected to air or be published.