What is Marketing Performance Management?

MPM is How Marketers Run their Team and Drive Business Impact

Marketing Performance Management (MPM) is the answer to this challenge. With MPM, marketers can successfully align plans to corporate goals, strategically manage their investments, and connect their data for insights that give them the confidence where to invest their next dollar.

“The attributes of MPM sharply contrast to those of marketing measurement. If B2B marketing measurement represents what a driver sees in a car’s rearview mirror, then MPM serves as the headlights and the steering wheel of the car itself that improve both visibility and control for the driver.”

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