John West “Infuses” No-Drain Tuna With Basil And Chili United Kingdom, September 30, 13

John West has launched an
Inspirations/Infusions range that introduces two new canned tuna products to the
market. Hitting the shelves in attractive green and red colored lithographed
alu-cans, topped with a re-sealable printed plastic lid, the colors represent
the basil flavoring of one, and the chili and garlic flavoring of the other.

The most
outstanding features of the tuna, as well as its intricate design, is its ‘no
drain’ form and its superb texture and taste. Instead, the ‘broken chunks’
absorb the olive oil giving them a moist, juicy texture, which is complemented
by the subtle kick of chili and garlic and the fresh, natural taste of basil.

Both products can be bought in an 80 or 130 gram portion of skipjack
tuna infused with the flavors and aromas of the powerful ingredients. The can
communicates the tuna as being an easy product to add quickly to pasta, wraps
and rice to give it that extra spark. John West promotes it as: “Perfect for
exciting snacks and adventurous recipes.”

Made with 100 percent natural
ingredients, John West displays a commitment to its principles in providing a
healthy product perfect to compliment a balanced diet. The product takes both
the name Infusions and Inspirations. In the Netherlands. the product is sold as
‘Inspirations’, in the UK it is marketed as ‘Infusions’.

The can gives no
indication to the origin of the skipjack tuna or by which gear type it was
caught, but shows the EII dolphin Safe logo twice on the side of the
can.

Apart from the innovative production method, this is one of the
first canned tuna products that displays its net weight, nutritional information
and ingredients on the bottom of the can. This gives more space for
communication with the consumer on the side of the can and its printed
lid.

John West now has over 20 different canned tuna products in its
range of seafood, which also includes salmon, mackerel and
sardines.