Empower your online store with a perfect Woocommerce theme

4/18/2017
Kapil Kumar
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The
success of an online business greatly depends upon the overall appearance and
functionality of the e-commerce store it runs. If you are running a
WordPress-based store, WooCommerce serves as a great solution to equip it with
all the features of a successful one. Setting up a WooCommerce store is a
simple and straightforward task, but it is actually the choice of the right
theme that is the big question. While the looks that a theme provides for the
website are important, they should not be considered in singularity. The choice
of a WooCommerce theme is subjective to the needs of a business. At the same
time, there are some basic guidelines that developers follow while choosing a
WooCommerce theme.

Product
Relevance

Primarily,
a theme should be relevant to the products that an online store is offering for
sale. It should create the right visual impact and give a voice to the brand.
For instance, a fashion store would work better with a funky and vibrant theme
while the one selling office furniture would find relevance in a minimalist
theme. At the same time, the design should be clear and user-friendly, with all
the basic e-commerce functionalities such as the cart, the checkout, and the
“My Account” sections.

Responsiveness

Responsiveness
of a theme is something you must absolutely demand while availing woocommerce
integration servicesfor
your online store. Responsiveness refers to the ability of the website to offer
a seamless experience irrespective of the device it is being run on. This
feature becomes all the more significant for an e-commerce store because it
cannot afford to lose the customers who access it through mobiles. Moreover,
websites that are not mobile-friendly suffer in terms of search result rankings
as per the new Google algorithm. Therefore, responsiveness becomes an essential
parameter when it comes to the choice of a WooCommerce theme.

Ease
Of Transition

Another
key consideration while selecting a WooCommerce theme is that it should be easy
to switch if there is a need in the future. A lean, lightweight theme which is
extensible for additional functionalities makes a great choice. Such themes
enable a smooth transition if you have to move on to another one.

Fast
To Load

The
website loading speed is one of the key metrics that influences the process of WooCommerce
Development. The choice of a theme can make all the difference to the
loading speed of the store. A theme that has too may features, most of which
may never be used, can enhance the aesthetic appeal of the store but hampers
its speed. Such a theme should not be chosen as customers are most likely to
leave a slow loading site, even if it excels in looks.

Compatibility
With Other Plugins

Ideally,
a WooCommerce theme should be compatible with third-party plugins which
facilitate the smooth running of the e-commerce store. The reason is that
Wordpress is a plugin-driven platform.

Multilingualism

Another
essential feature to look for in a WooCommerce theme is multilingualism,
particularly if you are running an international e-commerce store. The basic
requirements for such themes that they should support a multilingual plugin and
also offer integrated Translation Ready tools.

Social
Media Integration

Social
media marketing is a vital aspect of online selling as it enables you to
popularize your store and products directly on powerful social media platforms.
A theme that supports social media integration can be a great add-on for your
website from the marketing perspective.

Support
And Upgrades

Since
WordPress and WooCommerce keep bringing upgraded versions, the theme you choose
can bring some compatibility issues as it gets outdated. Therefore, you should
ensure that the one you choose is updated regularly to run seamlessly on the
new software versions. You should also make sure that you get good customer
support with the theme so that you can deal with bugs, issues, and upgrades in
the future.

There
is no tried-and-tested formula for arriving at a WooCommerce theme that is just
right for your online business. Yet, you can look for these basics and get one
that matches your expectations and puts your business on the growth route.