Australians are increasingly coming online to watch political speeches, interviews, campaign ads and, of course, the occasional gaffe. Just two weeks into the campaign, we’ve already had millions of views of election-related videos on YouTube.

To make it easier to discover and watch videos about the Federal Election, we’ve created a YouTube Elections Hub at youtube.com/AustraliaVotes. Curating videos across YouTube, the channel is a one-stop shop for Australian voters to watch, share, and discuss the videos that are shaping the campaign.

However, the top political campaigner on YouTube is not a political party, but advocacy organisation GetUp!. With more subscribers and video views than all three parties combined, their top video, ‘It’s Time’ — an appeal for marriage equality — has clocked more than eight million views to date.

With millions of Australians visiting YouTube every month to be entertained and informed, GetUp’s success shows there’s still a huge untapped potential to gather a large audience around important political and social issues.