"Many are excited because Palcohol could be discretely brought in to places where liquor is not available or exorbitantly priced, such as sporting events, concerts, movie theaters, airplanes, cruise ships, and the like. However, it is for this precise reason that many are opposing its availability. "

According to the article it takes a 1/2 cup measure to have an effect... That's going by the "snorting" response so I assume 1/2 cup of bulked product is equal to one liquid ounce of hootch. Like so many other ideas that come along... I just don't see any advantage for consumers here. Lets say an Avg. ball game is 2.5 hours, and I would have 4-6 drinks during the game. That's 2-3 cups of this magic powder I'd have to smuggle in PLUS the soda or whatever.

I am being facetious in the "smuggling" statement but I only see limited advantages, and they are mostly following the "fad" nature of the item. The manufacturer/distributor/retailer have the advantage. I see no real advantage for consumers in this.Just my first impression...