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Iron Man” was the face of HTC

Aug

13

2013

Iron Man

Official: “Iron Man”, aka Robert Downey, Jr., will face the Taiwanese company HTC. The American actor will promote mobile phones .

According to the Wall Street Journal, Monday HTC confirmed the signing of a contract with Robert Downey Jr. for a period of two years. Earlier this month, the newspaper reported on the HTC desire to see in their advertising campaigns, a famous actor from Hollywood.

Today HTC is experiencing hard times. The Taiwanese manufacturer is losing market share in smartphones of high-and low-level price. The company sells fewer devices. As a result, its costs are rising and profits are falling. The company hopes that the change will help restore the image of the user’s interest in the brand.

According to HTC, the first promotional video featuring “Iron Man” will appear on YouTube on Thursday. Following ads will appear on television and in the movies. The marketing campaign will be conducted in three phases with a focus on the brand and features of products.

It is unclear how the recent initiatives of HTC will help her get out of the financial hole. The manufacturer declined to comment on the cost of the marketing campaign, but according to rumors, Downey Jr. paid $ 12 million.

How to make a suit of “Iron Man” can be found here .
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Tags: HTC , Iron Man , Smartphones .