About

Design concept: The logo structure follows themood of the traditional newspaper headline – as we know it from the XX th.Century, but with a modern spirit. The letters base was a classic antiqua thatis deconstructed to the limits of readability it seems like a san serif type. Inside the letters I use different textures to make a contrast betweenthet wo parts of the name and gives a friendly and harmonic appearance for theheadline. Finally it suggests a modern “fashionable” spirit that is based ontraditional values.