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National Lottery promoted both its Euromillions draw and festive ‘Hampers, Sweets & Treats’ scratch cards in cycle 23, by doing a reposting of the creative mid-cycle.

Planned by Starcom and Source out of home, National Lottery’s Euromillions campaign ran from 2nd November to promote the €100 million prize that was drawn for on Friday 6th of November, with Digital Portrait Panels specifically booked for the day of the draw only.

Following on from the Euromillions draw National Lottery’s campaign was re-posted from Monday 9th November and launched the return of its Christmas scratchcard, Hampers, Sweets and Treats, with brand new creative from DDFH&B, who also designed the Euromillions poster.

The Euromillions and Hampers, Sweets and Treats campaigns ran on 48 Sheets, Adshel, Europanels and Metropoles, while the creative for the Christmas scratch card ran on Adbox and Purchase Points throughout cycle 23.