May 1st 2014 marks the beginning of Patek Philippe’s 175th Anniversary period. The Insitutional advertising marks the event with the launch of three new 175th anniversary Institutional messages; ‘Anniversaries’, Men’s and Ladies ‘Complications’ execution.

The Institutional campaign is presented as a personal dialogue and always emphases the deeply rooted family values and unbroken history of the company.

Other themes have been previously used to support the Institutional advertising activity: Patek Philippe Seal, Acoustics, 1200 Steps, Restoration, Creation, Ladies Complications and Service.