Boasting over 90 licensees across the world, the iconic property Thunderbirds Are Go is going form strength to strength in the licensing space. Here, Trudi Hayward SVP head of global merchandise at ITV Studios, explains why the brand is off to a flying start and the firm’s plans to launch live events in the future.

Thunderbirds Are Go is live in 13 markets, with more markets on the way. We talk with ITV’s SVP and global head of merchandise, Trudi Hayward, about what the firm is set to shout about at the Licensing Expo and why this industry remains one of the best to work in.

This September is the 50th anniversary of Thunderbirds, a series that broke new ground in animation and has lived on in our cultural consciousness long since it first aired on TV. ITVS GE's global head of merchandise, Trudi Hayward talks us through the cultural success of this classic brand.

Celebrating its 50th anniversary this year, Thunderbirds is a favourite among kids and adults alike. ITV's SVP, global head of merchandise talks through licensing plans for this year's Thunderbirds Are Go.