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Winnipeg – Several food entrepreneurs gathered at a specialty shop gearing up for a fight. A food fight, that is.

But not just any food fight. De Luca’s specialty grocery store was home to the Great Manitoba Food Fight in late September.

In a press release, the Manitoba government explains that the competition is “open to companies that have developed but not fully commercialized a new food or beverage product.” The Food Fight is presented by De Luca’s and Food & Beverage Manitoba.

This year, four companies received awards to help them get their products out in the marketplace.