Current Plan

On 10 May 2016, The Emperor's Bridge Campaign's newsletter included the following President's Letter from Campaign president John Lumea. The letter set a target year of 2018, the bicentennial of Emperor Norton's birth in 1818, for California state legislation simply adding the name "Emperor Norton Bridge" for the bridge system known as the San Francisco-Oakland Bay Bridge —leaving in place all existing names for the bridge and its constituent parts ("spans," tunnel, pedestrian/bike path, etc.).

A couple of updates to the letter...

The political stars didn't align for an "Emperor Norton Bridge" naming in 2018 — but, the Campaign is continuing to push.

Happily, next year presents the state legislature with another historically resonant opportunity to get this done: 2019 is the 160th anniversary of Joshua Norton's proclamation declaring himself Emperor on 17 September 1859.

Both of the procedural options for creating legislation to name the Bay Bridge for Emperor Norton — (a) a state ballot initiative or (b) a joint resolution of the state Senate and Assembly — come with significant political hurdles attached. The letter below adopts a more bullish stance on the possibility of running this effort as a ballot prop than the Campaign now advocates.

Our advocacy currently is focused on sponsoring a joint legislative resolution.

Legislative directors and aides for members of the "San Francisco delegation" to the state legislature — Senator Scott Wiener and Assemblymembers David Chiu and Phil Ting, all of whose support would be key to advancing an "Emperor Norton Bridge" resolution in Sacramento — have indicated to the Campaign that these lawmakers may be open to doing just that.

But what these legislative staffers also have said is that Messrs. Wiener, Chiu and Ting would like to see signs of public support for an "Emperor Norton Bridge" naming from San Francisco's local elected officials before moving forward on the issue themselves. So...

IF YOU ARE A SAN FRANCISCO RESIDENT, PLEASE CONTACT YOUR MEMBER OF THE SAN FRANCISCO BOARD OF SUPERVISORS AND URGE HER OR HIM TO PUBLICLY ENDORSE THE CAMPAIGN'S "EMPEROR NORTON BRIDGE" PROPOSAL.

For guidance on what to say — and what not to say — in enlisting the support of Supervisors and others for this proposal, please see the model letter and additional information here.

THE "EMPEROR NORTON BRIDGE" BY 2022Help Us Make Good on the Original Promise of The Emperor's Bridge Campaign

Hi, everybody!

At our recent May Day picnic, someone asked me, as they occasionally do: "So, what's with the name 'The Emperor's Bridge Campaign'?"

Those of you who have been following the Campaign from the beginning will know that we launched in September 2013 to carry forward the call of my Change.org petition, that summer, for the State of California to name the San Francisco-Oakland Bay Bridge for Emperor Norton.

The petition attracted some 3,800 signatures in its first six weeks and another 600 or so in the six weeks following the state legislature's September 2013 passage of a joint resolution to name the western crossing of the Bay Bridge for former state Assembly speaker and former San Francisco mayor Willie Brown. It now stands at nearly 5,700.

Much as the Campaign continued to believe in the importance of getting Emperor Norton's name on his bridge, we quickly saw that the larger need was for an organization that would work on a variety of fronts — research, education, advocacy — to honor the life and advance the full legacy of the Emperor.

In building out this broader cultural-historical mission, we positioned the bridge-naming project as more of a "campaign within the Campaign."

We kept the name — in part, to keep the flame of the idea that brought the Campaign together.

TIMING IS EVERYTHINGPerhaps it is unavoidable that many who have signed the Change.org petition have done so, in part, to register their disapproval of the person the state legislature chose to honor in naming the Bay Bridge's western crossing.

The Campaign has not taken a position on this. Indeed, we always have maintained that the case for naming the Bay Bridge as a whole for Emperor Norton stands on its own — and must be seen to stand on its own, if any Emperor Norton name for the bridge is to have staying power.

Given this, here's what we knew: To have pushed forward with the Emperor Norton bridge-naming project in the wake of the state's naming of the western crossing would have risked branding the Norton effort as a reactive, spiteful and politically motivated game of "tit for tat." It also would have invited supporters of the Norton project to become involved for the wrong reasons.

This would have been counterproductive.

So, for the last couple of years, we've been relatively quiet on the bridge-naming front.

Now is the right time to re-engage.

2018 will be the bicentennial of the Emperor's birth in 1818.

2022 will be the 150th anniversary — the sesquicentennial — of the Emperor's original Proclamations, in 1872, calling for a great bridge linking Oakland and San Francisco via Yerba Buena Island.

These anniversaries provide two wonderful opportunities to frame, in its own positive terms, the call to name the Bay Bridge for Emperor Norton — and to imbue this call with what every successful project of this kind needs: a concrete goal with a deadline.

The Emperor's Bridge Campaign proposes that, by 2022, state legislation be enacted to give the Bay Bridge as a whole an added name: the Emperor Norton Bridge.

We invite you to join us in helping to make this so!

Indeed, we need your help to make it so.

BUT IS THIS EVEN POSSIBLE NOW?We think so.

Many assume that, in naming the Bay Bridge's western crossing, the state has nullified the name "San Francisco-Oakland Bay Bridge" — leaving the eastern crossing as the only other "naming opportunity."

In fact: Even as the State of California recognizes "Willie L. Brown, Jr., Bridge" as the name of the western crossing, the state continues to recognize "San Francisco-Oakland Bay Bridge" as the name of the entire bridge system from Oakland to San Francisco.

For naming purposes, in other words: The state places these two things — (1) the bridge system as a whole and (2) the system's constituent parts ("spans" and tunnel) — on separate and independent planes.

In continuing to recognize the name "San Francisco-Oakland Bay Bridge," the state's message is this:

The name of any "span" is a "subtitle" of the bridge.

But the bridge's "main title" remains.

:: :: ::

NOTE: The next two sections get "down in the weeds" to address two of the main concerns that we've heard about the idea of naming the Bay Bridge for Emperor Norton. By all means, if these are not your concerns and you wish to avoid the weeds — i.e., if you just want to get to "the action" — fast forward by scrolling down to the section that begins "Getting It Done."

SO DOES THE CAMPAIGN WANT TO REPLACE "BAY BRIDGE" AS THE BRIDGE'S MAIN TITLE? DOES IT PROPOSE A WHOLESALE RE-NAMING OF THE BRIDGE FOR EMPEROR NORTON?No.

Today, the state of California has at least 30 bridges with multiple main titles. (See here.)

Following this precedent, it should be possible to simply add an official "Emperor Norton" name — say, "Emperor Norton Bridge" — to stand alongside the "Bay Bridge" name. This could be memorialized with a single prominent overhead sign on either end of the bridge and perhaps other such signs at a handful of key bridge approaches around the Bay Area.

As illustrated below, such a naming would leave in place all current namings for the bridge, including the longtime unofficial name "San Francisco-Oakland Bay Bridge" for the entire bridge system and the name "Willie L. Brown, Jr., Bridge" for the western crossing. (The schematic hazards a guess that, at some point, there will be an effort to separately name the eastern "span.")

It simply would "add a layer" — as one does when walking along the Bay.

A possible framework for the namings of the system and "spans" of "the bridge across the Bay." Even with the addition of the name "Emperor Norton Bridge," the existing names would remain in place.

Of course, the Campaign understands that people will continue to call the Emperor's bridge "the Bay Bridge" for many years to come. The bridge's original designation has been — and will continue to be — a powerful shaper and forger of the identity and the communal memory of the Bay Area.

We believe that this history should be valued and preserved — which is one reason we are not calling for a wholesale renaming of the bridge.

BUT, NAMING THE BAY BRIDGE AS A WHOLE FOR EMPEROR NORTON WOULD ASSOCIATE HIM WITH THE TROUBLED NEW EASTERN "SPAN," WOULDN'T IT? WHY DO THAT?Some believe strongly that the Bay Bridge's new eastern crossing is such a witch's brew of political ego, poor design, flawed construction and fiscal waste as to disqualify it from bearing the Emperor's name.

The Campaign understands and respects many of the critiques of the new eastern "span" — but we also believe that focusing on these problems is not the most productive way to view the naming opportunity before us.

Emperor Norton called for a bridge connecting the heart of Oakland to the heart of San Francisco via Yerba Buena Island. This vision — his vision — for a bay-spanning bridge is timeless — even if human efforts to express and preserve the vision are not.

For those raised in the Emperor Norton tradition, the Bay Bridge did not cease to be "the Emperor Norton" after its original eastern "span" failed and collapsed in the Loma Prieta earthquake of 1989.

The point: Any bridge — however imperfect — that expresses the Emperor Norton vision is the Emperor Norton Bridge.

That is the truth that underlies this naming project.

:: :: ::

GETTING IT DONE: LEGISLATIVE RESOLUTION OR STATE BALLOT PROP?Another, slightly provocative way of asking this is: Shall we name the bridge through the politicians, or directly through the people?

Typically, in California, namings of state-owned bridges and roads have been done "through the politicians" — specifically, via non-binding joint resolution of the two houses of the state legislature.

In this scenario, one or more elected officials in either the Assembly or the Senate introduces a naming resolution, which then is shepherded through a series of committee and floor votes of both houses. If the motion advances and the resolution passes on the final floor vote, the new name is put into effect. The original citizen sponsors of the resolution are obligated to raise any and all funds needed to fabricate and install highway signs.

The Campaign is open to using this process to try to add a name like "Emperor Norton Bridge" for the Bay Bridge.

Personally, though, I have my doubts as to whether there ever would be enough elected officials in Sacramento (1) willing to "go to the mat" to make such a high-profile symbolic gesture for which there is no obvious political gain or (2) who — if not already kindly disposed to an Emperor Norton naming — would give an honest, open hearing as to why the Emperor deserves to be honored in this way.

I also would prefer that the success of the Emperor Norton naming proposal not hang so thoroughly — as these things so often do — in the balance of a hundred partisan political deals that are made outside the public view and that trade on political favors that have nothing to do with the Emperor.

This leaves...

THE ROAD LESS TRAVELED BY: THE STATE BALLOT INITIATIVEThere's no getting around the fact that this too would be a very heavy lift. Just qualifying a proposition for the state ballot would require that we collect and present at least 365,880 signatures of registered California voters. To get this many verified signatures, we probably would need to collect 400,000 or more — some 2.5% of the total of nearly 17.3 million registered voters in the state.

This would be an eccentric, even quixotic — some might say crazy — way to try to name the Bay Bridge for Emperor Norton.

Maybe this is exactly why we should do it this way!

Who knows? Perhaps it is only a "people's campaign" — a sustained, high-visibility, grassroots effort that draws its momentum and hinges its success on a galvanized corps of petition gatherers, signatories and voters who consider themselves subjects of the Emperor and citizens of his Empire — that can create the energy and excitement necessary to get the bridge naming done.

Can we find 400,000 California voters who at least are willing to say, "Why not?"

I'm bullish enough to believe that we can! Break it down this way: Some 4,300 of the 5,300 Change.org signatories were California residents when they signed. Each of these 4,300 would need to raise only 100 good signatures apiece to get us to the 400,000-plus we would need, in order to qualify a ballot prop.

A hundred good signatures apiece. That should be quite manageable — especially...

if we are able to impress on folk that a signature is not a vote — just an affirmation that the idea deserves a vote;

if we are able to assure them that they are not being asked to give up a name for the Bay Bridge that they already like; and

if they can be helped to see that Emperor Norton — far from the wacky cartoon character they may have heard about — actually was an early champion of the values of openness and tolerance that they embrace and that are identified with California.

Through its many research and education efforts, The Emperor's Bridge Campaign is doing everything it can to lodge this truer picture of the Emperor into the public imagination.

SIX YEARS UNTIL 2022Six years is about exactly how long it is until the April/May 2022 deadline for submitting signatures to get a state prop to name the Bay Bridge for Emperor Norton on the November 2022 ballot.

The deadline that year for legislators to introduce a resolution to the same effect is February 2022.

Either way, it will take every day of the next six years to build the support necessary for this bridge-naming proposal to succeed.

And this effort needs early adopters now.

Whether or not the Campaign tries to accomplish this naming by legislative resolution, we will need political support at all levels.

We also will need the help of others in every sector: business, legal, artistic, academic, nonprofit, philanthropic and more.