Shares of NetFlix Inc. rose in trading today on news that the company will soon make pornography available for streaming.

The company also said it would raise prices for all its 23 million subscribers by as much as 60 percent. But, that’s not what got investors excited. Porn is what got investors revved up.

The announcement prompted a backlash among some subscribers, who vented their anger in comments on Netflix’s blog as well as its Facebook page, where there were nearly 17,000 comments, mostly negative.

Other Netflix customers were more upset about the price increase. “They’re basically doubling the cost of their service. That sucks,” said Martin Quimby of Charleston, South Carolina.

Mr. Quimby, however, was thrilled to learn NetFlix was going to offer porn to their customers. “This is the best thing they’ve ever done. I need me my porn. I watch it every night, right before bed.”

A NetFlix representative said that if the “porn” business does well, they will consider lowering the prices for monthly subscribers. “If we sell the amount of porn that we expect to sell, we could cut subscriber fees in half, for all customers, by the end of the year.”

NetFlix was surprised to learn that initial reports showed women were streaming the Netflix porn at a much higher rate than men.

But porn is now available to everyone… so go on NetFlix and watch some porn!