Tuesday, 11 February 2014

HER FITNESS BOX Launch

Honestly speaking, I'm a bit of a health freak. My vegetarian diet is filled with quinoa, kale and maca powder, I eat sugar free substituted by lacuma. Typical day consists of power yoga, pilates and weighted hula hooping. Then my weekly doses of pole and ocean swims cannot be overlooked.

If all that sounded completely alien and overwhelming, good! It seems like having an exotic personal routine is now 'on trend'. I mean have you seen all that buzz around green smoothies? #masonjar

The problem is finding your own fitness and eating habits is quite distressful and time consuming. This is where HER FITNESS BOX comes in handy. It's a customized monthly box for $39.95/mnth packed with home workout cards, recipes, workout gear and trial sizes of the latest health crazes.

Founded by online fashion entrepreneur, Kath Purkis, who launched Her Fashion Box in 2013, HFB is a genius follow-up idea considering the sudden explosion of superfoods and funky workout hypes.

Recently attending the media launch, some people said the monthly goodies will help them stay motivated to be healthy while discovering new products. Others are looking forward to the fresh package sent to their doorstep every month. All valid reasons but no one mentioned that wealth of knowledge you get so you don't look like an idiot when people talk about the trending food hashtags ... granola, raw, cacao, coconut oil.