The video features Steve Heacock, a senior vice president at Spectrum Health, and GRPS Superintendent Teresa Weatherall Neal writing back and forth via computer to discuss the Jump Jam, a jump rope competition sponsored by Spectrum Health to encourage healthy and fitness among GRPS students.

The video becomes a hash tag battle of the kind popularized by comedy skits by Jimmy Fallon until Grand Rapids Mayor George Heartwell jumps in to say, “Hey, guys — hash tag — get back to work!”