The search
giant revealed the new features, available later this month, will overlay information and content onto
users' physical surroundings allowing them to "view and interact with 3D
objects right from Search" giving them a rounded "sense of scale and detail".

"Like so many other aspects
of the sector, a wide range of factors may influence risk," Matthews
writes. "Big data and ML can help these groups include more data in their
risk assessments and conduct them more quickly and accurately."

Another San Francisco startup that is changing the game is
Firefly. The firm, that has only been in business for six months, provides
ride-hailing drivers with digital smart screens running targeted, geofenced
campaigns at customers, allowing them to make money on the side. It also shares
the data it collects with municipal governments to help them improve cities for
everyone.

"We're building Firefly to benefit the rapid
modernization of urban areas directly, acting as an asset that works for the
city to better the lives of the people who work and live within it," Gunay
told us. "Firefly is the modern convergence of mobility and big data,
effective marketing and the principles of social good, all coming together in
an invaluable, mobility-based source of insight to power tomorrow's cities."

"Transportation
is one of the largest segments of our economy and we are still in the very
early stages of an enormous secular shift from personal car ownership to
transportation-as-a-service," remarked Logan Green, co-founder and CEO of Lyft.

It's not just its financial reports that prove the company
is set to race ahead of Uber very soon. Lyft also revealed it now offers 10
Waymo (Google's autonomous vehicle offering) self-driving minivans in a select
number of towns around Phoenix in addition to the handful it already has
available in Las Vegas.

"After realizing that so many engineers got their
start by hacking games, we decided to build our own games with hacking as a
core mechanic," explained Endless founder Matt Dalio. "Our ultimate
goal with these games is to break down the barriers around the language of code
and make it fun."

The games include
Midnightmare
Teddy
, which sees evil toys come alive and chase the gamer who
can switch to "Math Mode" and use their number skills to fight back.

If these were around when we were at
school, we can't help but feel we might be a bit better at adding up ourselves…