Google is preventing its YouTube video service from working on
Amazon's line of hardware products, raising the stakes in a
rivalry between two tech giants as their businesses increasingly
overlap.

On Tuesday, Google notified Amazon Echo Show owners that they
will no longer be able to watch YouTube videos on their gadgets,
according to media reports. Google also told owners of
Amazon's Fire TV, a streaming set top box that connects to
televisions, that they will lose access to YouTube on January
1.

In a statement, a spokesperson for Google said the company
blocked YouTube due to failed negotiations with Amazon.

"We’ve been trying to reach agreement with Amazon to give
consumers access to each other’s products and services," the
spokesperson said. "But Amazon doesn’t carry Google products like
Chromecast and Google Home, doesn’t make Prime Video available
for Google Cast users, and last month stopped selling some of
Nest’s latest products."

A spokesperson for Amazon told Business Insider that the Echo
Show and Fire TV will show a standard web view of YouTube, and
point customers directly to its website, rather than using an
app.

"Google is setting a disappointing precedent by selectively
blocking customer access to an open website," the spokesperson
said. "We hope to resolve this with Google as soon as possible."

Google's move is the latest in a long back and forth between the
two tech companies as they battle for dominance across hardware
and entertainment products.