ShowBiz begins raising walls of new facility at Beltway 8, U.S. 90

Published 10:02 am, Thursday, September 22, 2016

Construction crews raise the walls for the new Showbiz location at 7102 E. Sam Houston Pkwy North in Houston on Sept. 21.

Construction crews raise the walls for the new Showbiz location at 7102 E. Sam Houston Pkwy North in Houston on Sept. 21.

ShowBiz begins raising walls of new facility at Beltway 8, U.S. 90

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The walls of a new ShowBiz Cinemas began going up Sept. 21 at Beltway 8 south of U.S. 90 near Sheldon.

The multifaceted entertainment venue will feature many of ShowBiz Cinemas’ signature components including a full bar, event rooms, an arcade and a redemption room, where people can redeem the tickets they have won for various prizes.

Also included are 10 movie theater screens including an SDX auditorium, a high-quality, spacious auditorium featuring a 70-foot screen and oversized leather seats. SDX theaters also feature Dolby Atmos sound, which has been described as a 3-D auditory experience.

“We are excited about bringing ShowBiz to this area,” Kevin Mitchell, CFO and president of ShowBiz Cinemas, said. “The Houston and Humble areas have been experiencing a lot of growth and we’ve been very happy with what we’ve seen with our other locations.”

The wall raising comes only four months after the grand opening of its Fall Creek location in April.

“Our original plan was to build one big location either in Fall Creek or at Beltway 8 and Highway 90,” Mitchell said. “After studying the market, we found that the two locations are very different markets. So, instead of trying to capture everyone with one big location, we decided to build two specialized smaller locations.”

Mitchell said showing community appreciation is an important value to incorporate into his business.

Some ways in which ShowBiz does this are through initiatives to promote education by rewarding good grades, holding special movie showings for parents with young children as well as showings for people with special needs who may require accommodations such as a decrease in sound volume.

Mitchell hopes to open the new ShowBiz in time for spring break in March. He plans to host a grand opening celebration where the public will be invited to enjoy the new facility.

“This is very exciting for us and we hope it’s exciting for the communities as well,” Mitchell said. “Our goal is to provide an affordable, first-class movie-going and entertainment experience for every customer.”

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The new ShowBiz facility will be located at 7102 E. Sam Houston Pkwy North.