"When we released our last video ['Sex'], people really reacted to the fact that it was in color," frontman Matt Healy explained.

"There was a lot of conjecture and talk surrounding it - due to the fact that it was an unexpected stylistic change.

"It was brought to our attention that certain people thought we were 'conforming to a record company's wishes' along with other expected and unexpected clichés.

"Obviously this couldn't be further from the truth, we are lucky enough to be surrounded by a group of individuals whose mantra centres on facilitating our creative wishes, we found the whole idea of us being told what to do fascinating.