We are looking forward to the second show from new fashion brand Ronen Chen. This high-end and luxurious designer brand premiered on QVC in May, and now we are welcoming back the clean, understated designs which have become the Ronen Chen trademark. The designs are inspired by geometric lines and shapes, and his pieces are fashionable, classic and flattering.

Make sure you tune in on Wednesday (10th July) to catch the latest collection! We caught up with the guest, Anne O'Dowd, who reveals more about this fabulous brand…

Tell us about yourself, and your association with Ronen Chen

I was approached by Ronen Chen six years ago to represent his brand on a wholesale level in the UK and Ireland, and I am now his UK and Irish partner. I have developed the brand, opening up key wholesale accounts throughout the UK and Ireland – mainly independent boutiques and small department stores. Also, I have been developing the retail side of the business by opening two retail stores and an online store. I work closely with the design team to tweak the product for the UK market and give constant feedback from our customers. I also work closely with the PR team here in the UK.

What is a typical working day like for you?

I don't have a typical working day as I have so many hats so to speak! I usually have a team meeting at the beginning of the week to identify what we need to do for the week. Most weeks I will spend time doing accounts and business planning, working on the shop floor meeting customers and styling, working on the wholesale and seeing wholesale clients, liasing with the PR office, overlooking the two stores and online. I also spend time working with the team in Israel providing feedback and discussing promotions and ideas, and travelling in the UK to visit wholesale accounts.

What are the trends and fashions that you love?

My style is not trend led and I prefer fashion that is more style based. As they say, fashion goes out of fashion! I prefer pieces that you can make your own and are flattering on the body, and I buy pieces that will stay in my wardrobe for years rather than for one season. I also like pieces that are transseasonal,which suits our climate more and our wardrobe space. My basic uniform is skinny jeans, T-shirt, blazer and heels, or a plain shift dress with heels that I can dress up or down.

What are some of your favourite pieces from the collection and why?

My very favourite piece is the Manhattan ponte jacket (pictured above left) because of the simplicity and the fit. It really is a classic and it goes with everything… very Chanel! It has a slightly nipped in waist which really adds to the shape, and it is in chic monochrome. Pair it with a black top and trousers or over a black dress. I also love the Empire striped dress (pictured left) for its drama – the way the stripes run horizontal is very clever as it elongates the body, so it's very slimming. Also the top area is cream around the face, lifting the complexion. Wear with big sunglasses and a wide brimmed hat.

Be sure to tune in on Wednesday 10th July to catch Anne with Ronen Chen's latest collection!

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2 Comments

Just checked out the Ronen Chen collection. I am not impressed at all, horrendouse rediculous prices for the average Lady and possibly retired ones too. Been in the fashion world for many years, being a retired couture dressmaker. QVC has much more brilliant designers like, Antthony, Nina Leonard, Bob Mackie, Michele Hope, to name a few, with reasonable prices and offers. Obviously these boring clothes are directed for the more well off Ladies with more money than sense. I have been a loyal customer for twenty years, I am not impressed. Kind regards, Linda in a very hot Spain.

Each to their own! I really like this range and although some of the items are a considered purchase the items I have already are of very good quality! In my opinion there is room for the more affordable ranges on QVC but also for the higher quality ranges that of course come with a higher price tag. It is nice that QVC are catering for those of us who wish to purchase from the slightly higher quality ranges, preferably without being insulted! I hope QVC continue to bring ranges such as Ronen Chen and Fenn Wright Manson for those of us who appreciate these quality clothes!