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Today Tapestry, the story-telling service out of betaworks, has released a big update to the mobile application, allowing users to create tapestries within the app for the first time ever.

Originally, Tapestry was a web platform aimed at literary story-tellers. Instead of writing a bunch of text to be printed up on pages or converted quickly to an e-book, Tapestry offered authors a way to create something digital and interactive to tell their story. In a world where children are more comfortable with iPads than magazines, it only makes sense.

Today, however, users can finally create within the app, rather than just using the mobile companion for consumption.

Since launching back in 2012, Tapestry has tried to pay close attention to the way users are building their tapestries. What was expected to be a group of literary authors has actually turned into a userbase of young people, telling the stories of their own lives creatively and then sharing them on social media.

The company has seen more than 100k Tapestries created since launch, as well as 8.2 million taps (clicks through stories) since September.

Betaworks has a lot of experience in digital media analysis and consumption with products like Chartbeat, bit.ly, and Digg, but Tapestry represents a creative product to the New York-based incubator.

Luckily, the team over there has some other creativity-related products, including a Gif search engine called Giphy. Tapestry has officially become the first creative app to leverage Giphy’s GIF API, allowing users to add more than photos and videos to the story.

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Crunchbase

OverviewTapestry combines a simple, beautiful and private social network with a suite of mobile and tablet apps to help family members and aged care service providers look after the seniors in their care.
For families, Tapestry is a simple and private social network that lets family members connect with each other and care for the seniors in their lives.
For aged care providers the Tapestry web site provides …

OverviewFounded in 2008, betaworks is a company of builders. A tightly linked network of ideas, people, capital, products and data brought together in imaginative ways to build out a more connected world. At first glance we seem to do many things. But first and foremost, we're builders, seeking to create a more sustainable innovation model. The more we build, the more we learn, the more we get ideas for peripheral …

OverviewGIPHY is a search engine for GIFs.
Animated GIFs have existed for decades, but there was still no good way to browse and discover the best the web had to offer. And the vision for GIPHY isn’t really just about finding GIFs. It’s a search engine today but soon you’ll see it grow into a community, a platform with a host of features targeted at gif artists, enthusiasts, bloggers, and anyone …