1510. Typography I. 3 hours. (2;4) Teaches students about typography’s formal, plastic qualities. Topics covered include typographic anatomy and vocabulary, figure ground relationships, letterform drawing and rendering, character manipulation, typographic semiotics and the relationship existing between type and color. Structured around lectures, demonstrations, extensive studio work and critiques. Traditional and digital techniques are used over the course of the semester. This is an artifact based course. Prerequisite(s): ART 1200, 1440 and 1500; acceptance into the communication design program through the communication design entry portfolio review. Students are required to have completed Adobe Illustrator certification prior to the start of this class.

1550. Introduction to Fashion Design. 3 hours. An overview of fashion as art and as an industry, including manufacturing processes, terminology and line organization. Principles and elements of design as applied to fashion. Not offered every term/semester.

1560. Fashion Design: Introduction to Industrial Sewing Techniques. 3 hours. (2;4) Introduction to machinery and construction techniques used in the mass production of apparel. Student projects focus on unlined garment construction. Not offered every term/semester.

1625. Introduction to Interior Design. 3 hours. Basic understanding of concepts, principles and elements as they relate to the interior design profession. Not offered every term/semester.

2500. Design Thinking. 3 hours. (2;4) Introduces students to creative methodologies, research processes, ethnographic study, teamwork, ideational drawing for communication, iterative exploration, semiotics and branding. Students encapsulate the processes they learn in this class into a capstone visual artifact. This artifact along with projects and exercises generated in Typography I and II are evaluated by the communication design faculty to determine which students move forward into the next two courses in the communication design sequence. Participation in the conditional mid-point review is required to pass the course. Prerequisite(s): ART 1510, ADES 1500 (may be taken concurrently), ADES 1510. Students must be enrolled concurrently in ADES 2510.

2510. Typography II. 3 hours. (2;4) Teaches students about typography hierarchy and systems. Building on the skills learned in Typography I, students engage with grid sequences and narrative, hierarchical relationships, typographic texture, typographic expressions, formal typographic variables and their effect on typographic systems. Traditional techniques are used over the course of the semester. This is an artifact-based course. Prerequisite(s): ART 1510. Students are required to have completed Adobe InDesign certification prior to the start of this class.

2520. Graphic Design I. 3 hours. (2;4) Students apply the processes and skills learned in Design Thinking (ADES 2500) as well as the typographic skills acquired in Typography I and II to produce a variety of graphic design artifacts such as visual identity development and collateral which may include, but is not limited to, brochures, stationery ensembles and/or poster design. Additionally, students learn various graphic illustration styles and continue to explore color theory. Participation in the mid-point review is required to pass the course. Prerequisite(s): ADES 2500 and 2510. Student must have been selected to continue in the program in the conditional mid-point portfolio review. Students are required to have completed Adobe Photoshop certification prior to the start of this class.

2530. Art Direction I. 3 hours. (2;4) Students learn the strategic planning techniques and methodologies required to successfully develop and produce conceptually-based advertising campaigns. Students are required to conceive and art direct original photography. Participation in the mid-point review is required to pass this course. Prerequisite(s): ADES 2500 and 2510. Student must have been selected to continue in the program in the conditional mid-point portfolio review. Students are required to have completed Adobe Photoshop certification prior to the start of this class.

2570. Fashion Drawing I. 3 hours. (2;4) Drawing the fashion figure from the live model. Various media. Concentration on developing a personal style and proper presentation of designs for industry. Prerequisite(s): ART 1510. Not offered every term/semester.

3500. Linear Design. 3 hours. (2;4) Students learn how to create verbal/visual narratives by integrating disparate components into sequential page layouts. Students begin to resolve the hierarchical, informational and expressive relationships existing between text and image in order to enhance communication. Must be concurrently enrolled in ADES 3510. Prerequisite(s): ADES 2520 and 2530. Student must have been selected to continue in the program in the mid-point portfolio review. Students are required to have completed Adobe Dreamweaver and Flash certification prior to the start of this class.

3510. Non-Linear Design. 3 hours. (2;4) Students in this digitally-based course learn how to integrate disparate components into interactive, non-linear narratives. Students resolve problems unique to electronic information delivery, as well as learn to design interfaces that bridge user needs with technological functions. Must be concurrently enrolled in ADES 3500. Prerequisite(s): ADES 2520 and 2530. Student must have been selected to continue in the program in the mid-point portfolio review. Students are required to have completed Adobe Dreamweaver and Flash certification prior to the start of this class.

3520. Graphic Design II. 3 hours. (2;4) Students build on skills learned in previous design courses to conceive and produce multifaceted design campaigns. These campaigns may include artifacts that are appropriate for each student’s unique client. These artifacts may be 2-dimensional, 3-dimensional or interactive. Prerequisite(s): ADES 3500 and 3510.

3530. Art Direction II. 3 hours. (2;4) Students build on skills and processes learned in previous design courses to conceive and produce multifaceted advertising campaigns. The campaigns include artifacts that are appropriate for each student’s unique client. These artifacts could be 2-dimenional, 3-dimensional or interactive. Prerequisite(s): ADES 3500 and 3510.

3570. Computers in Fashion I. 3 hours. (2;4) Practical use of computers in development of patterns, grading and marking for production. Prerequisite(s): ADES 2550 and 2555. Not offered every term/semester.

3575. Computers in Fashion II. 3 hours. (2;4) Practical use of computers in development of apparel design. Presentation formats, development of fabric groups and merchandising of a fashion line utilizing commonly used, industry standard computer graphics software.

3580. History of Fashion to 1865. 3 hours. Examination of fashion history through western culture from early civilization through 1865. Emphasis on research and critical thinking. Prerequisite(s): ADES 2555 or consent of instructor. Not offered every term/semester.

3585. History of Twentieth-Century Fashion. 3 hours. In-depth examination of significant 20th-century designers. Development of couture in fashion and related art trends. Texas Fashion Collection used as a major resource. Prerequisite(s): ADES 2555 and 3580 or consent of instructor. Not offered every term/semester.

3620. Interior Design: AutoCAD. 3 hours. (2;4) Basic AutoCAD software used in drafting and design applications. Software control for the production of industry standard drawings for both design presentation and construction documentation. Prerequisite(s): ADES 2630 and 2640. Not offered every term/semester.

4520. Graphic Design Print-Based Campaigns. 3 hours. (2;4) Students in the tandem courses (ADES 4520 and ADES 4522) spend the semester conceiving, developing and producing a capstone project in graphic design. Students leverage all appropriate and available media to solve the communication challenges posed by their unique clients. Must be taken concurrently with ADES 4522. Prerequisite(s): ADES 3520 and 3530.

4522. Graphic Design Media-Based Campaigns. 3 hours. (2;4) Students in the tandem courses (ADES 4520 and ADES 4522) spend the semester conceiving, developing and producing a capstone project in graphic design. Students leverage all appropriate and available media to solve the communication challenges posed by their unique clients. Must be taken concurrently with ADES 4520. Prerequisite(s): ADES 3520 and 3530.

4525. Graphic Design Final Portfolio. 3 hours. (2;4) Students prepare for entry into the profession by polishing their portfolio’s content, form and presentation. Students must integrate both the print and interactive media presentations of their work. In addition, basic job research, interview and networking are essential components of this course. Students must successfully pass the communication design final portfolio review in order to pass the class. Prerequisite(s): ADES 4520 and 4522.

4530. Art Direction Print-Based Campaigns. 3 hours. (2;4) Students in the tandem courses ADES 4530 and ADES 4532 spend the semester conceiving, developing and producing a capstone project in advertising. Students leverage all appropriate and available media to solve the communication challenges posed by their unique clients. Must be taken concurrently with ADES 4532. Prerequisite(s): ADES 3520 and 3530.

4532. Art Direction Media-Based Campaigns. 3 hours. (2;4) Students in the tandem courses (ADES 4530 and ADES 4532) spend the semester conceiving, developing and producing a capstone project in art direction. Students leverage all appropriate and available media to solve the communication challenges posed by their unique clients. Must be taken concurrently with ADES 4530. Prerequisite(s): ADES 3520 and 3530.

4535. Art Direction Final Portfolio. 3 hours. (2;4) Students prepare for entry into the profession by polishing their portfolio’s content, form and presentation. Students must integrate both the print and interactive media presentations of their work. In addition, basic job research, interview and networking are essential components of this course. Students must successfully pass the communication design final portfolio review in order to pass the class. Prerequisite(s): ADES 4530 and 4532.

4540. Communication Design Studio. 3 hours. Developing additional competence in special areas. Prerequisite(s): advanced standing and consent of instructor; specific studio courses may require additional prerequisites. May be repeated for credit up to a total of 12 hours.

4595. Exploration: Fashion Design. 3 hours. Research on selected topics or projects in fashion design. Includes field trips and classroom lectures. Prerequisite(s): consent of instructor. May be repeated for credit as topics vary.

4615. Topics in Interior Design. 3 hours. Research on selected topics or projects in interior design. Course includes field trips and classroom lectures. Prerequisite(s): consent of instructor. May be repeated for credit as topics vary.

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