Diddy pucker up? Mogul linked to top-heavy hottie Kate Upton

The cliché of a rich and powerful star hooking up with a dewy, scantily clad model is a cliché for a reason: It happens a lot. The New York Daily News says the latest such "hot and heavy" pairing kicked off March 24 in Miami Beach, as Diddy cozied up to Sports Illustrated swimsuit cover blonde Kate Upton.

The mogul has long been linked to Cassie, a romance he acknowledged via Twitter last September. "I'm a very lucky man #knowthat," Diddy said below a picture of the singer, whose first album in seven years is due on this week. Prior to that, he allegedly enjoyed a sometime dalliance with Cameron Diaz.