Over the past few years, Lara Bingle has transitioned from a fashion model and tabloid darling to an entrepreneurial family woman.

But few know the extent the 28-year-old went to to make it big in the business world - the new mother launching her own bronzing and tanning line - The Base - in 2014.

'I wanted to have my own business - I sold my house to create it,' the Westfield Today, I Am ambassador and wife of Sam Worthington told Daily Mail Australia.

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Big dreams: Lara Bingle, 28, has revealed she sold her house to launch her skin care brand, The Base

'I wanted to have my own business': Bingle said she does everything for her business, which launched in 2014

'I know all the back end, I do everything,' Bingle said, 'I wanted to know what was to do with the boxes, the branding, the packaging, the formulas - it’s just learning about something that I’ve never done before.'

Bingle sold her waterfront apartment in Sydney in June 2014 - the Darling Point pad selling for one million dollars and making an estimated $118,000 profit.

'I started The Base because I wanted to create something that's very authentic and real and enhanced women’s beauty rather than constantly putting layers on,' Bingle, who labelled the experience as 'inspiring', said.

'I came from going in the salt water and the ocean, it’s just amazing for your skin.'

Bingle said her natural roots and her desire for creativity and learning combined helped her launch what is now a consistently growing skincare brand - the brand's Instagram page boasting over 23,000 followers.