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YES OR NO? HOODIES

You probably heard about the controversy surrounding one of H&M’s kids slogan hoodies earlier this month by now. Which got us thinking about the perils of wearing a seemingly innocent slogan without considering the repercussions. Because as that story showed, you might not be offended by the message spelled out but other people who see you in real life and/or on social media in it might be and they could aggressively confront you about it. Swear words (disguised or not) and double entendres are most problematic as you have no idea of knowing what meaning individuals place of different words or phrases. On the other hand, why should you and your clothing be censored? One of fashion’s fundamental principles is freedom of expression and we are lucky enough to live in a country where we can wear what we want. While there are lines that shouldn’t be crossed (nothing discriminatory, racist, homophobic, sexist etc), you should be able to wear your sense of humour or thoughtfully share your opinion should you wish.

As a general rule of thumb, though, we’d say if you’re in doubt, don’t wear it out. Stick to the positive, easy-to-laugh at, empowering and motivational phrases that are sure to spark a smile or provoke conversation. Also be sure that you believe in and stand by what your hoodie says as you will be judged by it. Dior arguably sparked the new wave of slogan clothing with their ‘We should all be feminists’ t-shirt, inspired by Chimamanda Ngozi Adichie’s powerful Ted talk and essay, and printing or embroidering words on a warmer hoodie is a winter-perfect upgrade.

We’ve rounded up our favourite slogan hoodies for women, men and children for you to shop in our edit below.