Gothenburg

Living Lab Gothenburg

Context

The ambition is to enable and stimulate the establishment of various MaaS-services though enabling 3:rd party reselling of digital tickets. A vital part is the development of new business agreements and business models supporting these new sales channels in environmental, social and economic perspective.

Activities in IMOVE :

The ambition is to enable and stimulate the establishment of various MaaS-services though enabling 3:rd party reselling of digital tickets. A vital part is the development of new business agreements and business models supporting these new sales channels.
The new MaaS-services, should lead to more sustainable transport in the region. Sustainable in the sense of environmental, social and economic perspective. The evaluation of the services will be a crucial activity, since the validation of sustainability will be a prerequisite for political endorsement of the services developed.
The project will also facilitate running different kind of pilots with technical, commercial and customer aspects to be able to take steps and gathering knowledge so that by the end of this project a fully operational technical and business infrastructure is in place for the MaaS ecosystem