Step Up Supreme – Women Rock Streetwear Now

Streetwear style used to be a man’s game. From Thrasher to Supreme, the clothes that ruled skate parks and the heart of concrete jungles like New York and L.A. were made for and advertised to men. Women weren’t really included in the style or expected to wear it.

Now, in 2017, those rules were thrown out the window thanks to women who weren’t afraid to break through the glass ceiling.

Let’s take a trip way back and talk about what exactly streetwear is. Streetwear is a style of fashion worn by skaters and surfers that originated heavily in New York and Los Angeles. It was their everyday fashion, and the brands they represented included Supreme, Thrasher, Huf and Obey.

This is a prime example of the discrepancy between men and women in streetwear from Supreme’s Spring/Summer 2017 lookbook.

Throughout the past three years of their lookbook archives, there’s not a single female model or any sign that they make clothing for females. However, that doesn’t stop women from buying items and making them their own.

Because there’s a huge gap of female inclusion in streetwear, fashion moguls like Leah McSweeney, CEO of Married to the MOB, Misslawn, founder and creative director of HLZBLZ and fashion icon Rihanna are leading the way to make that gap smaller.

Leah McSweeney started Married to the MOB in 2004 because she was “tired of streetwear’s exclusion of girls.”

The brand is described as “street smarts with a feminist edge.” Born out of the streets of New York City, the brand is heavily influenced by East Coast and New York culture. Married to the MOB even collaborated with another well-known street brand, Diamond Supply Co. back in 2014.

Not only is Leah McSweeney and Married to the MOB bringing streetwear to women, McSweeney and the brand are including women in the design and inspiration. Being true to women’s desires is the backbone of the company.

Rihanna was seen wearing the original Married to the MOB “Supreme Bitch” hat which was made to challenge the idea of women being excluded from Supreme’s brand.

Now on the rise, women’s streetwear can be seen all over big cities from New York to Chicago to L.A. to Miami. Instagram stars and fashion icons alike are rocking their sneakers and joggers making the statement that women won’t be excluded in this community.