Birds Eye

“What’s for tea?”. It’s a big enough question at the best of times. And for many families, Birds Eye is often the answer. But at the moment, there’s more to think about than dinner as we’re all trying to live, laugh and learn together as everyone does their bit. Created by McCann London. Produced by Hogarth. Offline by Joe McNally and VFX Steve Miller at Gramercy Park Studios

Utilising a combination of existing campaign footage, stock footage and bespoke footage created by a team of housebound self-shooters, we worked remotely to get the spot to air in just three days from receiving the brief.