Top 50 Quotes from Peter Drucker Peter Drucker is known as the father of modern management. A prolific writer, business consultant and lecturer, he introduced (rather re-invented) many management concepts that have been embraced by corporates all over the world. TOP 50 MARKETING AND SALES QUOTES This modern “Managementguru” has delivered timeless and time-tested ideas on management, leadership, change, education, motivation, marketing and what-not. A lot of companies are successfully functioning based on Peter Drucker’s management concepts. What follows is a compilation of Peter Drucker’s sayings and messages to the management fraternity. His open and result-driven thought process is what attracts me the most. “Doing the right thing is more important than doing the thing right.” “If you want something new, you have to stop doing something old.” “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” “What gets measured gets improved.” “Results are gained by exploiting opportunities, not by solving problems.” “So much of what we call management consists of making it difficult for people to work.” “People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.” “Meetings are by definition a concession to a deficient organization. For one either meets or one works. One cannot do both at the same time.” “Long-range planning does not deal with the future decisions, but with the future of present decisions.” “Management is doing things right. Leadership is doing the right things” “The best way to predict your future is to create it” “The most important thing in communication is to hear what isn’t being said.” “Unless commitment is made, there are only promises and hopes; but no plans.” “No one learns as much about a subject as one who is forced to teach it.” “Efficiency is doing the thing right. Effectiveness is doing the right thing.” “Whenever you see a successful business, someone once made a courageous decision.” “The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we”; they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we” gets the credit. This is what creates trust, what enables you to get the task done.” “The purpose of business is to create and keep a customer.” “Business has only two functions — marketing and innovation.” “Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you. “Plans are only good intentions unless they immediately degenerate into hard work.” “Innovation is the specific instrument of entrepreneurship…the act that endows resources with a new capacity to create wealth.” “Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. “ “A manager is responsible for the application and performance of knowledge. “ “Strategy is a commodity, execution is an art.” “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself.” “A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.” “Management by objective works – if you know the objectives. Ninety percent of the time you don’t. “Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a...