Privacy Policy

Introduction

We care about your privacy and information you share with us and want you to understand how we are using and protecting the information we collect about you. Principal LED is respectful of data privacy and adopts best practice in compliance with applicable privacy law and regulations, including the EU’s General Data Protection Regulation (GDPR).

Use of the Website

This privacy policy describes the information we collect from you and how it may be stored and processed. This website provides information and services for our consumer audience and is not intended for individuals under the age of 13 years old. We do not knowingly collect or store personal data provided by anyone under 13 years of age.

“Personal information” is information that identifies you as an individual or relates to you as an identifiable individual.

Personal information includes:

Name;

Postal address (including billing and shipping address);

Telephone or fax number;

Email address;

Credit and debit card number;

Vendor or Customer tax ID number;

Company issued ID number;

Date of Birth;

Financial information when you apply for credit;

Banking information, such as account and routing numbers;

Passwords and reminder questions/answers;

Purchase history.

Ventex Technology, LLC collects Personal Information when you participate in various opportunities we provide, for example:

When you order a product or service, apply for credit or make a request;

When you register your purchase of a product;

When you submit a warranty registration form;

When you register for email subscriptions or other communications through the Site;

When you participate in a contest, promotion, sweepstakes, survey or other promotion;

When you participate in a blog or forum;

When we conduct market research, meet you at a trade show or other event.

We need to collect Personal Information in order to provide requested services and products to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Statement.

We may combine Personal Information that we collect about you with Personal Information you provide to Ventex Technology, LLC through other sources, such as product registrations, inquiries or marketing events. We will use the combined Personal Information in accordance with this Privacy Statement for as long as it is combined.

We use the personal data that we collect to communicate with you, deliver what you request, improve our services, to complete business transactions, and to present other information and offers that may be of interest.

To communicate with you

We may use your personal data to send you important notices, such as communications about your registration, transactions, and changes to our terms, conditions, policies, and/or other internal purposes.

To deliver what you request

We may use your personal data to provide the products, content, or services you request. If you enter a contest, use online forms, or submit warranty registrations, or interact with support services, we may use your personal data to administer those services.

To improve our service

We may use your personal data for auditing, data analysis, and research to improve our products, content, and services.

To complete business transactions

We may use your personal data to complete order requests, warranty registrations, and various support services provided by Ventex Technology, LLC.

To present offers that may be of interest to you

We may contact you to offer you additional products, services, content, or promotions that may be of interest to you.

The legal basis for processing your personal data is your consent. In certain circumstances, we may otherwise process your personal data if Ventex Technology, LLC has a legitimate interest in doing so and Ventex Technology, LLC is not infringing any of your rights and freedoms.

The Site may employ one or more techniques to track your browsing behavior as you navigate throughout the Site. This tracking is completely anonymous and cannot be used to identify you. The data collected from this tracking is aggregated and used solely to assess the Site’s performance and how it is used so we may improve the Site to enhance the experience for all visitors.

Cookies

This website uses “cookies,” which are small pieces of data stored on a website visitor’s hard drive. The Site uses cookies to maintain your session and customize your individual experience. While a cookie may be used to identify you during visits to the Site, no personally-identifiable data will be stored directly inside the cookie.

Do Not Track (DNT)

By visiting our Site, we may use cookies that can be later used to prioritize advertising on external websites. You may opt out of this type of personalized advertising by enabling the Do Not Track feature in your web browser, and the server which hosts the Site will honor DNT.

The Site may contain links to third-party websites, but such links shall not imply endorsement of safety or an assumption of risk. We are not responsible for the content or privacy practices of such websites.

We also utilize various third-party services to provide email marketing and to provide services such as our webinar events. The information shared with those sites are to fulfill the purposes of the services when you register or opt-in. We may share information between these services to provide you with messaging that may be of interest to you.

This Privacy Policy is effective as of May 25, 2018 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

You should check this page occasionally to ensure you are happy with any changes to this policy.

If we make any significant changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

The Site implements reasonable industry-standard precautions to protect information we collect, both online and offline. This Site implements TLS 1.2 encryption using a certificate issued by a trusted certification authority to prevent interception of your information by third parties. The server on which this website is hosted is located in a secure facility that restricts access through multiple layers of electronic and physical protection.

We retain your personal data for the duration of your business relationship with us, and we hold your information only as long as necessary for each purpose we use it, unless we have obtained your consent to use for another or similar purpose. When you unsubscribe from an email from us we will retain that information for a limited period and then will delete your profile form our email marketing database.

The Site may offer functionality for visitors to create an individual account or personal profile, however, you may not have the ability to directly view or manage all of the information you have submitted to us. If you are concerned about any personally identifiable information we have on you, you may contact us by any method listed on our Contact Us page to inquire about the following:

Ventex Technology, LLC collects Personal Information when you participate in various opportunities we provide, for example: