About

We all started somewhere.

My story begins on the small Caribbean island of Dominica. I started a lifestyle blog to chronicle our time living abroad while my husband attended medical school.

Quickly I discovered that it was just as much fun to customize my blog's design as it was to write new posts. Before I knew it, I was getting requests for help and a few friends encouraged me to start charging for my services. I decided to give it a shot and launched Priceless Design in 2011.

If you're reading this and you are a self-taught web designer, I'm sure the next part of my story is going to feel familiar. Or maybe this is where you are today. Or maybe this is where you're about to be.

That first year I was completely lost.

I opened my studio but I was completely clueless about so many aspects of graphic design, web development practices, and most importantly how to run an online business.

Have you ever heard the phrase, “Fake it till you make it”? That was me.

I would take on projects outside of my reach and then spend hours and hours googling how to do the simplest of things. It felt like all the tutorials out there skipped the foundational steps. Either that, or I was losing my mind.

Eventually, I discovered a wonderful community of women designers on the Internet, and that changed everything. For the first time I felt like I could ask questions without feeling silly.

Even if you are running a studio of one, you are not alone.

Slowly, I started to refine my business and craft. I asked questions, took classes, and read thousands of articles. I learned about project management, systems, design, development, and most importantly client communication.

I've learned that it’s entirely possible to operate a business with kindness and sincerity. To treat your clients with love and respect even when they don’t give it in return. And to go above and beyond in a way that makes your clients want to share your business with the world.

My web design business has grown tremendously since I started it in 2011. I've tripled my income every year and I believe that you can do the same! I love what I do, and I've created this blog to share my studio secrets with designers just like you.