Samsung - Can't Stop

Client: SamsungProject: Can't Stop

“Move” is a series of fitness accessories from Samsung that helps everyday people stay active: the Gear Fit2 wristband, the Gear IconX wireless ear buds and the Level Active headphones. The brief was to promote the collection as fun and useful for non-athletes who want to move and get fit. But for an audience more into music and culture than fitness, it takes motivation.

Introducing “Can’t Stop” by Grammy-winning DJ/Producer Diplo, a 30-minute mix with a catch. You have to move to play it. If you stop moving, the music stops playing. The mix is housed in a mobile web app that uses your phone’s GPS and accelerometer to detect movement. Run, jump, dance, pogo – the app doesn’t discriminate. Just don’t stop, and Diplo’s new release will keep playing.

Famed DJ Diplo composed an exclusive 30-minute mix for the campaign. He crafted it for a workout – starting slower for a warmup and gradually building in intensity.

The mix Is housed in a mobile web app that uses your phone’s GPS and accelerometer to detect movement. When you move, it plays. When you stop, it stops.

You can share how long you listened for, then you’re prompted to keep moving with the new products. Diplo teased the mix to 2,000+ at the launch party in NYC.