Celebrating Loyalty! The Jordan Brand Introduces Jordan Reserve

Nike continues to update the way we get our favorite kicks. Today Nike’s SNKRS reveals a new feature called ‘Jordan Reserve.’ The new function will serve as a method for Jordan and SNKRS to honor its loyal customers with access to some of the most hyped releases. ‘Jordan Reserve’ will take place in select cities, kicking off today in Detroit.

The update will use the familiar SNKRS Stash method, which marks a special location that must be found using the SNKRS Cam in order to complete the purchase. This is perfect for any sneakerhead, especially all of the Jordan Brand enthusiasts. Head over to Nike’s SNKRS to learn more about the new feature and let us know what you think in the comments below.