Apple – Jason On Organizing A Movement

Apple – Jason On Organizing A Movement

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[Apple – Jason On Organizing A Movement]

[Jason Hall:] Source: LYBIO.net
We started Slow Roll because we wanted to show Detroit in a positive light to help repopulate it.

I wanted to change my environment. The plan was: Let’s start a bike ride and see if people would go on a bike ride with us. At the core of it, it was about reconnecting. If one person showed up every week, we loved it.

That’s all we needed. It went from 130 to 300 in two weeks. Then 400. Then 900. Then 1,200. Then I think we topped out last summer at 1,700. This season we already hit 2,000. That was when I knew something was crazy and something good was happening in this city. My iPad became an essential tool, kind of through evolution. We use it for everything that we do
from mapping, to communication, to ordering new T-shirts. It helps us get the word out.

Tonight was the biggest Slow Roll ever! Everybody, give it up for the biggest Slow Roll.

[Jason Hall:] Source: LYBIO.net
Detroit is diversity at its best, and Slow Roll is that. I mean, you’re going to see everybody on this ride and everbody’s in it together. Downtown used to be a really desolate, abandoned looking place, and now you’ve got all this new development going on down there. And that’s the hub of the city, is downtown. Attitudes are changing, and we’re moving forward. And now that we’ve improved that, it’s just going to expand.

I didn’t do this. We did this. It’s something we built. We as a collective built this. And then Detroit as a collective helped build this.