Marketing and psychology share a common bond—they both strive to understand a persons motivation, needs, desires and responses. As a scientific discipline, psychology has been studied in a multitude of ways, gaining insights into how our human psychology drives our actions. As marketers, when we integrate consumer psychology insights into our programs, we are able to speak to our buyers more effectively; therefore, moving them through their buyin...

New podcast from +Social-Engineer, Inc. with insider feedback from one of last year's largest security breaches. The anonymous guest provides tips on how to prevent security breaches and best practices for mitigation in a worst case scenario. #SEpodcast Ep 066- Into the Breach ﻿

In an October 2004 report, Gartner indicated the greatest security risk facing large companies and individual Internet users of the next ten years will be the increasingly sophisticated use of social engineering to bypass IT security defenses (Gartner 152). Fast forward ten years, and social engineering attacks not only serve as a costly threat, but they are evolving in ways that make even the most security conscious people susceptible. In rece...

Hi Folks! Social-Engineer is doing a SECTF post mortem with all of the data/results, team analysis and company scores on 10/31. Chris & Michele will be live on the webinar to answer any Q&A's about all things SE. If you're interested in attending, you can register here: ﻿

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When I first moved to San Francisco, I was rather concerned about finding a great salon that is not astronomically expensive, but gives quality cut and color. I selected Oxenrose because it was less expensive than other options and located in Hayes Valley, so pretty close to walk to. The ambiance in the salon is great- I loved the selection of music. It's not everyday you can listen to Bag Raiders (low key house music) and have a hot tea while getting your hair done. I got the best cut I've had in years and quality balayage hilights for just over $200 which is a great deal compared to other SF salons. I've decided to make Oxenrose my SF salon!

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When I first moved to San Francisco, I was rather concerned about finding a great salon that is not astronomically expensive, but gives quality cut and color. I selected Oxenrose because it was less expensive than other options and located in Hayes Valley, so pretty close to walk to. The ambiance in the salon is great- I loved the selection of music. It's not everyday you can listen to Bag Raiders (low key house music) and have a hot tea while getting your hair done. I got the best cut I've had in years and quality balayage hilights for just over $200 which is a great deal compared to other SF salons. I've decided to make Oxenrose my SF salon!

The pink champagne cupcakes are hands down the best! This place is also awesome for cupcake or cake delivery (they ship nationwide). After having cupcakes here for the 1st time, we decided to order a pink champagne birthday cake & it was equally delicious. The "ohh la la" cupcake is their version of red velvet cupcake and it is also great. The business offers monthly specials- the only one I've tried is key lime & it has a gram cracker crust underneath that's scrumptious!

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The pink champagne cupcakes are hands down the best! This place is also awesome for cupcake or cake delivery (they ship nationwide). After having cupcakes here for the 1st time, we decided to order a pink champagne birthday cake & it was equally delicious. The "ohh la la" cupcake is their version of red velvet cupcake and it is also great. The business offers monthly specials- the only one I've tried is key lime & it has a gram cracker crust underneath that's scrumptious!

Discovered this place by walking by and was drawn to the smell. If you love NY style pizza, you will definitely like this place! This is now my favorite pizza place in SF. The Menage a Trois pizza with feta, ricotta, provolone, monterey and parmesan is so scrumptious!

I was first drawn to this place because they serve Illy coffee, but boy does it have so much more to offer. The decor/design is fabulous with friendly staff and yummy food. It's rarely ever crowded (I suspect because of the area it is in) but I have never had a bad meal there. I mostly go for breakfast. The crepes, breakfast sandwiches and oatmeal are all great. The oatmeal with fresh fruit honey and almonds is cooked in a cream base making it very rich. My favorite drink there is definitely the honey lavender latte. They also have gelatto and smoothies etc. Definitely a cafe worth checking out if you're in the area.

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I was first drawn to this place because they serve Illy coffee, but boy does it have so much more to offer. The decor/design is fabulous with friendly staff and yummy food. It's rarely ever crowded (I suspect because of the area it is in) but I have never had a bad meal there. I mostly go for breakfast. The crepes, breakfast sandwiches and oatmeal are all great. The oatmeal with fresh fruit honey and almonds is cooked in a cream base making it very rich. My favorite drink there is definitely the honey lavender latte. They also have gelatto and smoothies etc. Definitely a cafe worth checking out if you're in the area.

Ordered take-out from the Hayes Valley location. We had the tofu green curry & pad thai. The spice was on point and the servings were generous. Glad to find a great Thai restaurant nearby- we'll def incorporate this into the regular routine.