Zenith launches Rolling Stones limited edition watch

Jun 3, 2014

Zenith El Primero Chronomaster 1969 watch will be the first in a series of limited edition watches by Zenith done together with The Rolling Stones.

The two chronograph counters, 30-minute at 3 o’clock and 12-hour at 6 o’clock, are designed in the same colours as the original El Primero model of 1969, namely midnight blue and slate grey. The 12-hour chronograph is overlaid with the Rolling Stones logo, the iconic red tongue and lip design.

Jean-Claude Biver Head of the LVMH Group Watch Divisionsaid: “Disruptive thinking gave birth in the 1960s to the first (El Primero) chronograph movement timing to one 10th of a second. The same ‘outside the box’ thinking gave birth to the new Blues and Rock’n’Roll music. Both Zenith and The Rolling Stones are today living legends. No wonder that they are now teaming up.”

The Rolling Stones Zenith watch will be manufactured in a limited edition of 250 pieces.