Web prepared for Frances

FrankBarnako

WASHINGTON (CBS.MW) -- As long as batteries last, cell phone towers stay up and power lines are intact, Internet surfers will be able to choose from a smorgasbord of live reporting and news coverage of Hurricane Frances. Here are some Web options:

Live TV:

WESH (Orlando, Fla.): www.wesh.com

WFOR (Miami): www.cbs4.com

WPLG (Miami): www.wplg.com

WSVN (Miami): www.wsvn.com

Live Radio:

WDBO (Orlando): 580wdbo.com

WIOD (Miami): www.newsradio610.com/streaming.html

Web logs:

Weatherbug: weatherbug.blogs.com

WXnation.com: www.wxnation.com

Blogads.com boosts Sex and the City reruns

Turner Broadcasting System
TWX, -0.28%
is using blogs to draw viewers to its Tuesday night broadcasts of HBO's "Sex and the City" episodes.

The Time Warner unit's decision to work with Blogads.com's network of online publications is the second such move by a major media company in less than a month. Viacom's
VIA, -2.91%
Paramount Pictures bought space through Blogads to promote the release of "The Manchurian Candidate."

"To see big corporate media buy in to reaching 'influencers' at a cheap price is spine tingling, after two and a half years" said Henry Copeland, Blogads' founder. "Sex" ads can be seen on dozens of blogs, including Wonkette.com, Instapundit.com and Metafilter.com.

Copeland added that Network Solutions is also advertising on blogs. A "major ad agency" did a test run of promotion for the domain registrar six weeks ago, he said, and has now bought a schedule.

The growth of blog readership shouldn't be ignored, according to Copeland, whose company brokers blog ads and takes a commission. He said at the start of the year his group of online publications was delivering 5 million impressions a month. The number has increased almost 1,000 percent to 45 million now.

GOP blog readership is light

The 16 bloggers accredited to cover the GOP's convention generated little readership during the week.

The New York Daily News characterized them as "unfamiliar men ... bent over laptops [who] tapped out their own takes on the Republican National Convention."

Traffic to their blogs was barely noticeable. Hitwise, an online measurement company, said the interest was miniscule. "This is not to say they aren't important or influential. We're simply saying the masses aren't visiting them," a spokesman said.

During the first three days of the convention, RNC blogs received less than 0.22 percent of Web traffic. On average, Blog.johnkerry.com receives nine times more visits that Blogsforbush.com, Hitwise added.

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