Das Pop - The Game

Today saw the launch of Will Sweeney's new animated video for the new single from Das Pop - 'The Game'. Will has been working on this for the last few months and finally it can be revealed! This is the second Will Sweeney music video to feature on Animated Review, I just love the style of his work. I can't actually post the video here (EMI - won't let me) just follow the link at the bottom of the post to watch on youtube.

Here's an excerpt from the EMI press release:

Will Sweeney on the video:

"When I was asked by the fine gentlemen of Das Pop to create a video for their new motorik pop single The Game, the first image that sprang to mind was 'motorbikes!' followed by 'post apocalyptic warrior punks'. These are subject close to my heart, and I wanted to do my best to create a mini movie for the minds eye, inspired by Mad Max 2, 70's pinball machine art and the hippy science fiction film Zardoz...

The original idea was to have the whole thing set inside a giant body - like the film The Fantastic Voyage. This developed over time and the world in the video became a bit more like an organic computer game. On the technical side, the video is a mixture of hand drawn background elements with flash animation and 3D modelling by two very talented animators, Dan Britt & Joe Pelling, with whom I had worked on a project for MTV2's Yo Gabba Gabba in the past. My friend Susumu Mukai, aka Zongamin, helped with some of the background art and created the giant brain drawing that we see at the end."