Portfolio: Annual Report

The Annual Report is a flagship communication of Pepperdine University, produced each
year to share key financial information with University stakeholders and articulate
achievements and progress at the institution.

Objectives

Our goal was to convey the strength and health of the institution and its deep, ongoing
commitment to mission. To do so, we leveraged a creative theme of cultivating trees
from seedling to tall, mature stands of redwoods-illustrating the connection between
the growth and innovation taking place at the university and the secure foundation
of our mission that supports it. We aimed to:

Elevate messages from the president and chair of the board of Regents and provide
a platform for the president to explore the changes and challenges of higher education
today

Provide narrative and graphical representations of the university's financial health

Share key highlights from the past year at Pepperdine University

Publish the report's content not only in printed book but also online in a dedicated
website

Extend the report's reach and engage new audiences through a e-communications, postcard,
social media, and on-campus digital signage campaign directing readers to the website: