DEMOGRAPHICS
The GLBT jobseeker naturally shares many characteristics with the typical GLBT consumer. If your company hasn't already tried reaching the GLBT demographic, consider the following interesting facts:

GLBTs number ~16.5 million consumers, with a combined purchasing power of $450 billion

67% of GLBTs actively seek out brands that actively advertise in Gay and Lesbian media

77% switched brands to companies with a positive stance toward gays.

GLBTs are twice as likely as non-gay populations to have graduated college.

GLBTs are twice as likely as the national index to be professionals/managers.

GLBTs are twice as likely as non-gay populations to have household incomes over $60,000+ and over $250,000+ per year.

Ad Specifications and Rates

Ad Type

Description

Dimension

Max. Size

File Format

Rate

Top Banner

Top of page banner, run of site

468 x 60

12k

JPEG, GIF, Animated GIF, HTML

$35 CPM

Right Banner (large)

Right of page banner, run of site

150 x 150

8k

JPEG, GIF, Animated GIF, HTML

$15 CPM

Right Banner (small)

Right of page banner, run of site

150 x 100

8k

JPEG, GIF, Animated GIF, HTML

$10 CPM

Company Billboard

Large banner in top center of Jobseeker Home Page, links to your company's jobs

270 x 160

12k

JPEG, GIF, Animated GIF, HTML

$500 one-time setup fee, posted for 30 days

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