LG – a South Korean company that makes multiple electronics including “Smart TVs” – admitted that their televisions reported back watching habits to the company. Even if the consumer selected a preference that essentially was suppose to deactivate the tracking option.

LG would monitor viewing duration, how the consumer selected channels and filenames on the connected devices (such as USB drives) to deliver better targeted ads. A blog by Doctor Beet first noticed this issue as he wrote about how he turned off the “Collection of watching info” to off, but still recorded how the TV continued to send information to LG.

Blogger Graham Cluley then posted this LG statementstating that a future firmware update will fix this feature. Further, the company will remove the data collection of USB and share drives while assuring customers they never used or retained this data.

In the meantime, if you own an LG TV and do not want information sent to the company, you can block certain websites including (via Tom’s Hardware):