A sugary drinks tax is a tried, tested and effective measure.

A sugary drinks tax is a targeted, fair and proportionate measure.

TRIED: in France, Hungary, Finland, Mexico, and the US city of Berkeley; with many other countries seeking to implement it too.

TESTED: academic, peer-reviewed research consistently supports the positive impact that a sugary drinks tax can have; and shows no unintended or negative impacts of the policy.

EFFECTIVE: academics find that a sugary drinks tax:

reduces sugary drinks sales.

encourages industry to reduce the sugar in its drinks and/or bring out new low or no sugar drinks.

increases consumption of water.

changes the buying habits most of those who are at most risk of excess sugar consumption and diet-related ill-health.

Targeted:

Sugary drinks are treats which provide no nutritional benefits except for ‘empty calories’.

A single 300ml can of a drink, such as cola, can contain as much as 35g of sugar, instantly taking a child over their recommended daily intake of added sugar.

Fair:

Lower-income families are currently more likely to become overweight or obese, more likely to have dental decay, and more at risk of developing diet-related diseases. The health gains from the sugary drinks tax will be biggest for people on lower incomes.

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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