Fashion devotees have yet another reason to want to scatter their ashes at Bergdorf's: AD has learned that the hotly anticipated Gucci Decor line will land at the iconic New York retailer for a unique in-store collaboration this fall. Beginning on September 6, Gucci will take over the department store's seventh-floor installation space, immersing Bergdorf's shoppers in the line's fantastically luxe style.

Gucci Decor pillows.

Photo: Courtesy of Gucci

"Who isn't craving living with instead of just wearing all those extraordinary fantastical illustrated creatures and wonderfully wild patterns which took the fashion world by storm?" says Bergdorf Goodman's Linda Fargo, speaking to the many Gucci devotees who have been waiting with bated breath for Alessandro Michele's creations to translate to decor. Since Michele took over as creative director of the venerable fashion house, Gucci has seen a renewed popularity, with Michele's adept marriage of iconic staples and whimsical flora and fauna motifs capturing long-term fans and younger trendsetters alike.

Gucci Decor chairs.

Photo: Courtesy of Gucci

"Bergdorf Goodman Home skews towards the beautifully eccentric, and the new Gucci Decor was a perfect match for us," Fargo continues. "Without seeing one object, we knew we would want to debut this marvelous new product. Sight unseen, we asked Gucci to create a takeover of our substantially long Decorative Home stage."

The room will be decorated with five wallpapers from the collection as well as upholstered folding screens and needlepoint-cushioned chairs. When it debuts, Bergdorf Goodman will be the exclusive in-store retail partner for Gucci's crockery collection, produced by Richard Ginori. This and the rest of the Decor line will be for sale in a permanent shop opening immediately following the installation. To tie the decor line back to Gucci's fashion roots, the brand will also install a coordinating installation on the second-floor women's ready-to-wear shop.

Decorative plates from the collection.

Photo: Courtesy of Gucci

And of course, it wouldn't be a true Bergdorf's moment without including the store's iconic windows. Gucci will take over two of them, integrating the Decor line with Gucci House to create a magical world of everything Gucci. As Fargo sums up, "Basically, we can't get enough of this utterly unique new Gucci vibe!" Hear, hear.

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