The company says this new artificial intelligence-powered
system will help hotels compete more effectively with online travel agencies
and sharing economy accommodations and boost their direct sales and
profitability.

“The industry is shifting away
from pricing products in isolation based on a set of manually applied
parameters or fixed discounts. They seek truly adaptive machine-learning
powering a holistic optimization of their entire business through flexible
cloud technology, and IDEAS Agile Rates delivers that,” Nagalia says.