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Displaying the products your company makes at a tradeshow is a great way to show off your recent efforts and get some feedback from attendees. However, showing off your new products in this type of environment presents a lot of different questions you’ll want to think about ahead of time. Will you be doing a live product presentation? Is there a prerecorded video component? Will attendees have hands-on time with your products? Will this require supervision? How will your products be positioned in your display? Will they sit on the floor, on a table, or on shelving? How big are they? Do they require a power source to operate? It can be a great idea to let the audience try out your products in person, but as you can see, there are lots of moving parts in the presentation puzzle, and you’ll want to review these to ensure everything goes according to plan.

Review these pointers if you’re planning on displaying your products at an upcoming presentation – Even if you’ve been exhaustive in your presentation, there might be something here you hadn’t thought of!

Live Product Demonstrations Are King

Live product demonstrations are one of the best way to engage prospective clients. A good one will stop people from aimlessly moving from trade show booth to trade show booth and stop at yours to get more information. If your demo is particularly good, you might even get some additional exposure in a trade show publication, either in print or on the web. When designing trade show exhibits, keep your product demonstration in mind. You’ll need to think of whether or not you have enough counter space, video components, and more and factor these into the equation when designing your exhibit.

Don’t Present Too Much At Once

If you’re showing off too much, your audience can easily get distracted or overwhelmed. Keep their attention on some core examples of your product by focusing your efforts on just a few items. You’ll want to keep this in mind when designing your trade show booth. You’ll need enough open space for your product to be displayed, stored, and demonstrated, and potentially enough room for your audience to come check it out themselves. Don’t leave it at just that though – ensure your trade show booth has space for everything you’ll need beyond a demonstration, like a space for a signup kiosk, or even a shelve to store your laptop to jot down notes.

Keep Product Size In Mind

Are your products very large? Having something really big in your exhibit can be impressive, but this will quickly wear off if the audience doesn’t know why it’s part of the exhibit. Make sure you have plenty of signage that grabs attention and quickly explains why a larger item is there. If your products are tiny, you’ll need to go the opposite route. Support your demonstrations by including enlarged photographs of smaller products as parts of your tradeshow display. You could even include video displays that show close-ups of your product.

Make Sure Everything Is Well Lit

Just like a stage in a theater, your trade show exhibit will host a performance of sorts, and you should make it’s lighted accordingly! Don’t rely on the lighting in the venue, you’ll want to ensure your exhibit is properly lit regardless of external circumstances. Spending some extra money on lighting will go a long way, and it can emphasize your display and products in a great way if you go the extra mile.

Every year, my company brings all of its employees to a private getaway in the Mediterranean, away from the non-stop hustle and bustle that constantly plagues our lives. It is a welcome break from the work life, and something that every employee looks forward to, for good reason. Employee outings have consistently been shown to be a great factor in helping improve the work environment around the office, which not only provides a greater overall atmosphere, but is yet another incentive for individuals who work for the company to stick around.

More and more often, I’ve been hearing the complete opposite from friends and family alike. They work for businesses that provide little to no benefits, and are constantly jumping from company to company because of negative work environments and a bad company “personality”.

Time and time again, I’ve personally seen a huge growth in my company’s retention rate and overall client happiness and success since we implemented our company vacation. It’s been a great factor in allowing us to continue growing and pursuing larger and more valuable clients.

If you’ve been looking for a great opportunity to bring your company together as a team, and promote overall cohesiveness and a more positive work atmosphere, an entertaining outing can be just what you need.

It can be tough deciding what to do as a company, but it varies greatly, depending on a variety of factors, such as your company’s size, your annual budget, the type of individuals working for your company, and so on. Luckily, there are an endless number of events you could pursue, such as:

Breakout Room

A somewhat new concept that has been gaining popularity recently are puzzle-type scenarios called breakout rooms. In these fun events, you have a group that is “trapped” in a room, and has to use context clues, their tremendous logic, and polished detective skills in order to find the key to exit. These can be great for all types of companies, and as they have been growing, they have been popping up all over the country.

Volunteer Event

My company likes to have at least 2-3 volunteer events each year. These can be anything from a local river clean-up, to volunteering at the homeless shelters around the area serving food and helping out. This is not only a good time to chat with your fellow coworkers, but you get to give back to the community and feel good. This can lead to more positive mindsets throughout the office as well, which can be a big productivity increase!

Luxury Vacation

If you are a more upscale company (looking at you, small digital start-ups!), you can pursue more luxurious vacation outings for your company, such as a private Meridian Yacht Charter, a relaxing retreat to the Bahamas, or a weekend stay in the mountains, enjoying the cabins and outdoors. The possibilities are truly as endless as your budget.

No matter what you choose to pursue for your company’s vacation, it’s important that above all else, you ensure that you have a great time bonding with each other and taking a break off from the hustle and bustle of the usual work flow. Company outings are meant to be a wholesome, positive experience that is enjoyed by everyone, so have fun or it’s not worth it!

Spending time to empower your employees and help them to succeed is far easier said than done. It is through sharing the level of power that you will allow your employees to serve the customers and spark their creative talents.

Here are 6 ways you can help your employees succeed.

Invite Conversations

Sharing information with our team is not only important to building trust but will also give your employees useful information that will allow them to improve the situation. Keeping your treat on the same page will empower them to strive for more, not just for themselves but for the company as a whole.

Set Clear Company Goals

Be clear in the vision, roles, and goals of the company. This will help create the appropriate framework that is necessary to help guide your team in making strong decisions in how they can keep the customers happy and maintain customer service satisfaction.

Create A Supportive Environment

Build a supportive environment that celebrates both success and failure. Celebrate those who took a risk, despite their results. Celebrate the efforts given and the valuable lessons they as well as the entire team has learned. Take time to discuss various situations and determine how to handle the issues in the future. Discussing hands-on situations will help the company grow into a supportive environment with a happy team.

Allow Employees Learn From Mistakes

If you want to empower your employees the right way, you must each that those mistakes are part of reaching success. Teaching them to make decisions that may keep the customers happy will also allow them to learn from mistakes. Avoid the signs of berating those who try something different.

Working with your team to create a stable environment will not only increase the satisfaction of customers but also improve the company’s reputation. Running a successful business requires training, practice, and the ability to make mistakes during the process of learning.

How do you work to empower your employees? Comment below and share your ideas with us!

Did you know that happy employees will result in happy clients and a successful business? Employee empowerment will allow employees to gain better input and control over the progress of their work and share their ideas and suggestions about their job and the company. With their help, businesses can grow and gain a powerful team.

Here are 4 benefits of empowering your employees.

Promote Better Service to Customers

Employees who feel empowered within the company will go beyond expectations to do what it right for the customers. They will be able to create the feeling of quality customer service. This will ultimately lead to customer loyalty and improve service to customers.

Improve Levels of Productivity

Happy employees will have the confidence to discuss their ideas on how to improve team productivity and reduce the costs of the company. all it takes is a welcoming company to listen. Once an employee gains the courage to step outside the box and show the benefits of empowerment, they will feel their value in the company and increase their productivity.

Challenge the Change

Employees who feel empowered will feel the freedom to challenge the status quo and look to improve the ever-changing environment. Employees who feel confident in their work will look for ways to improve the company and move past the competitors. This will establish a setting where they can feel free to challenge, challenge and contribute to new ideas on how to benefit the employees and the company.

Cultivate Innovation

Employees with empowerment will consider the growth of the company to offer more ideas and solutions to solving problems within the brand. When the employees meet certain challenges or find ways to improve within the business, it will not only help them grow but also motivate the entire time to improve and think about creative solutions.

What are your thoughts on empowering your employees? What things have you done to lift your team? Comment below and share your thoughts with us!

According to statistics, almost eight out of ten new businesses fail within the first 18 months of starting. In fact, over a third of new businesses survive past ten years of business. Even with quality products and excellent services, how you first approach your market will play a long-standing effect and cause the failure in business.

In this guide, we will discuss the 3 most common reasons why businesses fail and how to avoid them.

Poor Leadership Skills

If you as the owner show poor leadership skills, especially in management, your business will ultimately fail. This is evident in owners who struggle as a leader due to the lack of experience and knowledge in running a business. Other reasons for leadership failure are also poor staff supervision and the vision to lead the business. Is your team in agreement on how you should run your business? Do you and your partner fail to see eye to eye or contradict instructions to the staff? Ultimately these poor issues will result in a failing business unless you learn to resolve the issues.

How to avoid this?

It is important for the leadership team to tackle down every aspect of the business that ranges from finances to employee discussion. Once your productivity begins to hinder, your business will continue to fall. It is important to learn, study, and do your research to enhance your skills in leadership.

Lack of Value and Creativity

Even the best products and services can lead to a failing business. Whether it may be the lack of value or approach, the demand will be the only thing that will keep you from failing. It is the creativity that helps your business stands out from your competitors.

How to avoid this?

Consider what sets your business apart from the rest? What would make your business all the more unique? It is important to develop a customized approach that no other competitor in the industry has done. You can publicize your brand by stepping up your marketing plan. Take advantage of the use of social media, cold calling, word of mouth, and other successful marketing techniques.

Poor Management in Finances

If your business fails due to the lack of financial planning, this puts businesses at the low end of success. It is important to prepare your finances wisely as poor accounting will prevent the brand from reaching further success.

How to avoid this?

You can use professional accounting software for your business to help keep track of all transactions that includes expenditure and revenue. This will help you to run your business proficiently and manage all financial affairs.

Conclusion

To help improve your chances of achieving a successful business, you must prepare not just the team but also the audience you plan to market. It is important to understand the strengths and weaknesses of your competitor and determine what makes they succeed and what they lack. Use this knowledge to take advantage of your business.

For most entrepreneurs, staying on top of the game is a way to improve ourselves in our business and every aspect of our life. While reading newspapers and magazines aren’t always readily accessible, blogs and podcasts provide a great source that you can read or listen to anywhere. These sources range in diversity as we hope you will find some that fit your interests.

From e-commerce to professional services, whatever your niche may be – we’ve got the best blogs and podcasts that will help you embrace your passion in entrepreneurship and tips on how you can boost business. While a variety of options, we’ve saved you the hassle by listing all the best resources that will guide you through building a great business.

Check out these top blogs and podcasts every entrepreneur should follow.

BEST BLOGS

This site was influenced after writer, Pat Flynn, was forced to take Plan B of his career. Today, we run podcasts and blogs that help entrepreneurs learn how they can reach success and establish a decent income. Here you will find useful tips, advice, and even case studies that will help you bring new ideas. Flynn will go beyond describing new methods of business management and cover tips and articles for your business.

Carol Roth’s blog features useful business advice readers that range from freelancers, entrepreneurs, business owners and more. What makes this blog so great is that it provides no-nonsense productivity advice on entrepreneurship as well as tricks in marketing, financial tips, and more.

WorkAwesome is for readers in entrepreneurship and love with they do. The blog helps readers find ways on how to improve your business through work habits, management, productivity, and more. You will find useful content that helps improve efficiency with tons of useful content.

BEST PODCASTS

This podcast is an award-winning podcast for business owners and entrepreneurs. John Lee Dumas talks with the most inspiring entrepreneurs today as each episode involves a successful entrepreneur who shares their moments and lessons they have learned along the way.

Looking for tips and advice from one of the best in entrepreneurship? Chris Ducker will teach you everything you need to know about building a profitable business within your own brand. From start to finish, you will learn the right way to create and launch your products and services online, how to market yourself as the authority in the industry and everything else in between. This podcast is great for all types of listeners from coaches, authors, bloggers, freelancers, entrepreneurs and more.

Being Boss speaks for itself. It is dedicated to creative entrepreneurs who are looking to be their own boss and rule the industry. Kathleen Shannon and Emily Thompson will provide awesome stories, interviews, helpful advice, and how you can be your own boss in your work and life.

Got any blogs or podcasts that you would like to recommend? Comment below and share your recommendations with us!