With psychographic profiles, specialized research results and analytics tools, you’ll be able to identify viable prospective customers, develop more targeted and relevant offers and ultimately improve your ability to acquire new customers.

Target prospective consumers and business customers with the following selection of customer segmentation products:

Address Verification

Verify contact address data rapidly and accurately at the point of data entry. Experian QAS software can ensure customer data integrity, decrease address-correction charges and reduce the amount of returned mail.

Battling for Balances

Balance transfers represent a critical important revenue lever in the market. Developing effective strategies for targeting and retaining the optimal balance-transfer candidates are well worth pursuing.

BehaviorGraphicsTM

Target consumers by behavior instead of demography. Learn more about how the television viewing behavior of certain consumer segments — using Nielsen and Simmons reported data — enables you to determine your most profitable consumer segments.

ConsumerViewSM

Data Integrity

Beyond data quality metrics, is your data credible? This is the next line of questioning that may come your way from regulators and other external parties that are focused and chartered to test and sample your data.

Household Deposits ScoreSM

The Household Deposits Score is a discrete score that enables sales and marketing professionals with the ability to materially improve the performance of their deposits campaigns by providing an estimate of total household deposit balances held at financial institutions.

Mobile Banking

The way people engage with their bank is dramatically changing and for good reason. Mobile banking offers many advantages and the perception around mobile banking is shifting from a "nice to have" to a requirement.

SimmonsLOCAL

An advanced customer segmentation system that delivers insights into consumer behavior and attitudes across 209 media markets, which enables your company to effectively understand and target its market.

Credit Migration SolutionsSM

Alerts you to changes in your consumer’s credit behavior so that you can make timely offers or increase lines of credit and tells you when customers hit your risk threshold so you act quickly and reduce losses.

Debt-to-Income InsightSM

Decisioning as a Service

Decisioning as a Service is a streamlined delivery method engineered to help Experian clients gain greater value from data and decisioning products. It does so by providing flexible, real-time, access to more data sources, attributes, scores and analytics.

iScreen

Prequalification

Prequalify consumers for credit in real time - enabling you to match consumers to loan options at the point of contact. Engaging consumers online, on the phone or face-to-face when they are engaged and most likely to respond will generate profitable leads for you.

Business Owner Profile

Identifies small business owners who operate several seemingly unrelated companies. Using advanced intelligence, this application identifies the common owner so you can increase the efficiency of your acquisition marketing efforts.

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