product spectrum

New Soft Toric Option for High Astigmatism

CooperVision has extended the parameters of its Proclear Toric
contact lenses with the introduction of an XR range. Proclear Toric
XR is a made-to-order lens that offers cylinder powers up to -5.75D.

The full
range of parameters for the Proclear Toric now includes base curves
of 8.4mm and 8.8mm; sphere powers from +6.00D to -8.00D; cylinder
powers of -0.75D, -1.25D, -1.75D, and -2.25D in axes of 10 degrees
to 180 degrees in 10-degree steps; and Proclear Toric XR extends the
cylinder power range to -5.75D and axis steps in five degrees.

Proclear
Toric lenses are part of CooperVision's PC Hydrogel family of lenses
and are manufactured in omafilcon A. Call (800) 538-7824 or visit
www.coopervision.com .

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Portable Visual Fields Analyzer Available

Paradigm
Medical Industries has released its new LD700 visual fields analyzer
(perimeter). It's been designed around the constraints of the small
consulting room, mobile diagnostic practices or any situation where
compact size is of importance, according to the manufacturer.

The
Paradigm LD700 can perform all central tests in the smallest
Paradigm VFA footprint yet designed, with the main unit having
approximately the same footprint as an A4 sheet of paper, according
to the manufacturer. Paradigm Medical also says the instrument's
software provides 30-degree central field test strategies with a
fraction of the space. The company recommends the LD700 as a second
screening instrument or where space and weight are an issue. An
optional carrying case is available. Call (801) 977-8970 or visit
www.paradigm-medical.com .

Free Counter Display for Skin Care Product

MediNiche,
Inc., is now offering eyecare professionals a free counter display
of its OcuDerma ocular skin therapy gel serum for just the cost of
shipping and handling. The display includes 18 0.5oz bottles of
OcuDerma and a free tester bottle for patient point-of-purchase
trial, along with patient education information and handout
materials.

According
to the company, OcuDerma is the number-one recommended skin care
product among eyecare professionals for the area around the eyes.
Developed by eyecare professionals, the product formulation contains
a mild exfoliating group of alpha-hydroxy acids; depuffing
ingredients including herbal extracts that act to reduce puffiness,
swelling, dark circles or shadows; flower extracts to help tighten,
tone and refirm the skin around the eyes; technologically advanced
moisturizers and liposomes to help rehydrate the skin; and vitamins
and antioxidants to nourish and protect the skin. The company also
says that the product is ideal for contact lens wearers because it
disperses immediately if it accidentally enters the eye and it also
won't cloud contact lenses. Call (888) 325-2395 or visit
www.mediniche.com .

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Marketing Consultancy for Eyecare Practices

David M.
Pearce, NCLEC, has created Responsible Marketing Consulting Services
(ResMark Consulting), a new consultancy that offers marketing
services and support to small business owners, primarily those in
the eyecare industry.

According
to Mr. Pearce, most eyecare practitioners feel underprepared for
marketing their eyecare practices. They receive very little formal
marketing education or training and often lack time, creativity,
knowledge and manpower to create successful marketing campaigns.
ResMark Consulting can act as a practice's outsourced marketing
department, bringing with it the depth of experience and knowledge
that most small businesses/independent eyecare practices couldn't
justify on a full-time basis, according to the company. Free
consultations are available. Call (877) RESMARK (737-6275) or visit
www.resmarkconsulting.com .

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LED Pocket Magnifier

Gulden
Ophthalmics has released the first 5X magnifier to use LED
technology, according to the company. It's available in random
colors with practice logo (at extra charge), features a one-inch
magnifying lens and a side slide switch for enclosed light (100
hours continuous run time). Call (215) 884-8105 or visit
www.guldenophthalmics.com .