Posts tagged as "Episerver Insight"

Episerver Profile Store .NET client

May 03, 2019

Episerver Profile Store is used for storing website visitor profile and behavior data collected by the tracking functionality in Episerver. It has a RESTful API that can be accessed using tools such as RestSharp for functions such as querying profiles.

When building some proof of concepts I have recently found myself copy/pasting some code used to query and update profiles in the Episerver Profile Store that used RestSharp. So I decided to create a simple client library for the Episerver profile store, specifically for working with profiles that can be extend out in time depending on needs.

Create even more powerful campaigns in Episerver Campaign using Episerver Insight tracking

Feb 24, 2019

As part of the Episerver platform, Episerver Insight and Episerver Campaign are integrated to share data. This data includes things such as email tracking of sends, opens and clicks from Episerver Campaign into Episerver Insight and also segments created in Episerver Insight for use in outbound campaigns in Episerver Campaign. Some examples are shown below:

Episerver Campaign allows users to communicate at scale with outbound messaging on channels such as email, SMS and push notifications. One common requirement is to sign up for a newsletter which is managed and distributed by Episerver Campaign and to ensure that the profile of a user is the available when clicking a link in a email that opens on another device such as a smart phone or even another browser.

This post describes how its possible to load recipient information for user from Episerver Campaign using the Episerver Campaign Connector based on an inbound link to a site. The following steps describe what needs to happen:

Associating multiple Episerver Insight journeys on a single profile

Oct 17, 2018

Episerver Insight allows Episerver to track user journeys by tracking user behaviours. One of the most common requirements when tracking user journeys is to associate them across device. For example when a user signs up for a newsletter on a desktop then subsequently opens the newsletter on a mobile then it should be considered to be the same user journey.

This post describes how to associate different user journeys in Episerver Insight as if it was one journey as long as the email of the user matches.

Insight form field mapper - now with support for first and last name property mapping

However in some scenarios Episerver Insight properties may not map directly to properties that are captured on the form. This is due to the fact the form can also send submitted data to external marketing automation / CRM tools which do not share the same properties as Episerver Insight. One example is the property "Name" property in Insight. Many external marketing automation/CRM tools tend to have separate first and last name fields so its not possible to map by the Insight property "Name" by default.

So I have added support for first and last name mapping to the single Insight property “Name”.

One of the sessions presented at Episerver Ascend London and Stockholm this year was called connecting Episerver Insight and Campaign. This presentation discussed how Episerver Insight and Campaign could be used together to create some user experiences that understood a customer's on-site and off-site interactions. Specifically it showed how Episerver Insight and Episerver Campaign could be used to create an on-site experience that was affected by off-site behaviours measured by Episerver Campaign (in this case interaction with email but could also be push notification or SMS).

Scenario

Populate Episerver Insight profiles from Episerver Form fields

Apr 30, 2018

Episerver Profile store is an tool for capturing profile information and behaviours that can be visualised in Episerver Insight. Episerver Profile store can be connected to any system using standard RESTful APIs to update and add profile information for users. However there isn't currently an out the box way for users to collect user data using Episerver Forms and push this data into Episerver Profile store which can be seen in the Episerver Insight UI.

So I decided to create an add-on that would allow editors to map Episerver Form fields to Episerver Insight/Profile store fields. When using it editors set up their form as normal but also get an additional tab called "Insight profile mappings". This tab can be used to specify a property to save the form data to in the Episerver Insight profile:

Episerver Insight Profiles UI access

Working with Episerver Insight and the Episerver Profile store API

Jan 11, 2018

Episerver has recently released Episerver Insight which is the user interface for viewing, filtering visitor profiles and creating segments. This relies on Episerver Profile store in order to store profile data.

This post describes how its possible to load a user profile and update some properties on it using the Episerver Profile Store API. As Episerver Profile store is a pure RESTful API it means developers can choose any way to interact with it. For this example RestSharp is used to connect to the API and uses Newtonsoft.Json to manipulate the data.