The return on the investment is that the project you care about gets made, and gets made with more stuff than it might have otherwise had. There's no guarantee that the project will succeed, hence the risks section required by Kickstarter.

And yes, of course, if they get sued they will need a lawyer. But their defense will be easy - assuming no evidence of fraud is produced - to the point where "lawyering up" suggests more than is necessary.

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