AUO's smartphone panels win top SID award in San Diego

TAIPEI--AU Optronics Corp. (AUO, 友達光電), one of Taiwan's leading flat screen suppliers, said that its ultra-high resolution smartphone panels have won the Best in Show Award issued by the Society for Information Display (SID) in 2014.

In a statement, AUO said it won the award for its 5.5-inch and 6-inch ultra-high resolution (1440x2560) Low Temperature Polysilicon (LTPS) panels for smartphone use.

Since 2011, the SID has been acknowledging the most significant new products and technologies showcased during Display Week, AUO said.

During 2014 SID Display Week, which was held June 1-6 in San Diego, AUO stood out among about 200 global exhibitors, with its presentation of ultra-high resolution panels that feature exceptional image quality and advanced specifications for smartphone production, according to the statement.

AUO said its ultra-high definition smartphone panels are in line with the new 4G telecom services era and the rising popularity of phones with larger-sized displays.

The panels that won the prizes employ Advanced Hyper-Viewing Angle technology and TLPS production, with a resolution four times that of HD, AUO said.

The panel maker said it launched mass production of those displays at the end of last year.

AUO is one of the Taiwanese display makers that have diversified their product portfolios by shifting production resources to smartphone panel manufacture amid solid global demand for smartphones.

The addition of smartphone panels to the product mix is expected to offset the impact of a supply glut in large-sized panels, in particular TV displays, which will strengthen AUO's bottom line, market analysts said.

“This (SID) acknowledgement highlights AUO's outstanding capabilities in setting new standards for display specifications and technological developments,” F.C. Hsiang, executive vice president and general manager of AUO's Mobile Solutions Business Group, said in the statement.

“AUO will continue to develop and launch more ultra-high resolution products and technologies to provide consumers with exceptional image quality and viewing experience,” he said.