How Reggie Barajas started their logo design journey

Company name

Overview

We are a husband and wife team ready to become business owners. Our web based Laser Engraving business will provide an array of "High Quality" personalized items. Such as, office accessories, picture frames, memorabilia and custom displays to commemorate all of life's "Special" events (from birth thru our golden years). Our initial target market is Public Safety (Police, Fire and Medical) as well as Military. Our website will have heavy emphasis in these professions. But still offer products that will commemorate all mile stones throughout life.

Tell us a bit about who you are and the people you reach

Our target audience will be Police, Fire, Military and Medical personnel (past, present and future). For now, we will focus on Arizona with hopes to expand Nationwide in the future. We have strong ties to the publice safety profession and a good understanding of personalized products that would be appealing to them. We are also planning on targeting businesses within our local community. Such as restaurants and bars to offer laser engraving for their wine/beer glasses, etc. Also plan on developing wedding packages and market them at bridal conventions.

Requirements

We are looking for an Artistic Logo to express the following:

Maximum 3 colors ( thinking of red, white and blue or red and black or periwinkle, etc). But we are open to your Creativity!
Clean lines
Easy to Read
Unique & Catchy
Esthetically pleasing colors and Design
Motivating
Deliver the message
Not too overbearing or busy
Contemporary & Modern style
No Cartoons
Will use for all applications (web, business cards, mailers, flyers, etc.)
Would like to have our slogan (For the Love of Life) incorporated somewhere in the design.