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27 April, 2016

What’s Next for Toms, the $400 Million For-Profit Built on Karmic Capital

When he founded Toms, Blake Mycoskie reinvented the idea of a company that does well while doing good. So what’s next for him? Doing that again.

Blake Mycoskie is the most relaxed intense person you will ever meet. Two days after this year’s Academy Awards, Mycoskie sits in his world-bazaar-flavored office, one leg hooked over the arm of a chair, sipping sparkling water and munching almonds from Whole Foods. He seems recovered from the Oscar parties (Vanity Fair, InStyle) and ill-timed caffeine cleanse that left him yawning in meetings the previous day. At the ceremonies, his company, the virtuous shoe business Toms, took home what amounts to the statue for Best Publicity. During the broadcast, AT&T debuted an ad extolling Toms’ growth and ethos of giving. And Abraham Attah–the 15-year-old co-star ofBeasts of No Nation–turned up for his presenter’s gig shod in a pair of the company’s signature alpargata slip-ons, made specially for him from embroidered black velvet.