New Ad Campaign Features Successful Graduates

A new "Future Success Stories" ad campaign features Manatee
Community College graduates from diverse backgrounds who have
demonstrated achievements in a wide array of career paths and
advanced studies.

The campaign's "authentic people achieving genuine success"
tone highlights MCC's university-track and career and technical
education programs; supports recruitment efforts into
"nontraditional" degree choices; and displays via personal
testimonials the vast scope of services that students receive
at MCC and the short-term and long-term benefits of an MCC
degree.

Ads appear in a number of area print publications (including
some Spanish translations), on television and radio and in
movie theatres.

The "Future Success Stories" campaign, individual extended
student movies and television spots can be viewed online at www.scf.edu/success.