With the advent of cellphones, wristwatches have become less and less common, meaning makers have had to get more and more creative capture the attention of customers. One perfect example is this Japanese watch company that has started selling watches that use transforming metal kanji characters to tell the time!

Listen up, people–in just a couple of years, we’ll seeing the closest thing possible to a realization of Transformers in real life.

Japanese firms Brave Robotics and Asratec, along with the support of toy manufacturer Takara Tomy, have teamed up with the joint goal of creating a 3.5-meter-tall (11.5 feet) humanoid robot that is capable of transforming itself into a drivable car. While the project, which is titled J-deite Ride, won’t come to fruition until sometime in 2017, the collaborative team has already produced a similar transformable robot on a smaller scale–and the video of its transformation sequence is pretty awesome.