Wienerschnitzel Busts a Move to Celebrate the Return of Pastrami

Posted on February 9, 2016.

Hot Dog Chain Teams Up with Music Producer & Dance Crew for a Pastrami Party

Wienerschnitzel, the world’s largest hot dog chain, is excited to announce the return of Pastrami, available for a limited time beginning February 8. To bring back this fan-favorite, Wienerschnitzel enlisted a talented dance crew, original music from award-winning producer Quincy Jones III, as well as industry leading choreographer Hi-Hat, who has worked with the likes of Missy Elliot, Rihanna and Kanye West, to create the first ever Pastrami-inspired music track and dance commercial.

“Our fans like to have a good time and celebrate exciting events, and the return of Pastrami to Wienerschnitzel is definitely something to celebrate!” said Doug Koegeboehn, Wienerschnitzel’s Chief Marketing Officer. “Our Pastrami Party commercial is inspired by America’s fascination with ‘dance crews,’ so we combined our food, our restaurants, a custom song and a popular dance crew to create something memorable; because at Wienerschnitzel, it’s more than just great food, it’s a great experience.”

Available for a limited time, guests can get their “yum on” at Wienerschnitzel with pastrami, served three different ways:

Pastrami Sandwich – 5 ounces of flavorful pastrami topped with Swiss cheese, mustard and pickles and stacked between two slices of rye bread

In addition to the new Pastrami menu items, Wienerschnitzel is introducing its new handcrafted Cream Soda and S’mores Shake. Available for a limited time, the two new seasonal beverages are the perfect sweet treat to pair with any Pastrami menu item.

Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the limited-service food industry. Today, Wienerschnitzel is the world’s largest hot dog chain and home of America’s favorite Chili Dog. Based in Irvine, California, the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez. An iconic American brand with a devoted following for over 50 years, Wienerschnitzel is poised for exponential growth, both domestically and internationally. With a refreshed marketing focus, Wienerschnitzel has received tremendous media attention and accolades including Franchise Times’ “20 to Watch” and voted Best Fast Food in Southern California by the readers of Los Angeles Daily News for five years and running. In 2016, Wienerschnitzel was ranked #146 in the coveted Entrepreneur Magazine Franchise 500. Additionally, the company recently introduced a unique next generation store design featuring a smaller footprint and a lower cost of entry; while the simple menu allows for easy execution and lower food costs. As a family owned and operated company, Wienerschnitzel is in a unique position to always put its franchise partners first and is actively recruiting passionate franchise candidates to grow with the brand during this very exciting time. For more information on owning a Wienerschnitzel, visit franchising.wienerschnitzel.com or contact Ted Milburn – Director, Franchise Development at franchising@wienerschnitzel.com.