RÉSULTAT

CLIENT MANDATE

In the context of the Roger Cup 2017 from the 4th to the 13th of August 2017 in Montreal, Tennis Canada wished to activate its brand.

STRATEGY

LNDMRK concieved a street marketing campain by hiding in the STM network different giant tennis balls reminding the famous red balls of the sports competition. Each day, passersby were invited to find the hidden ball in one of the subway stations in order to win a VIP pass to the opening of the Roger Cup.

RESULTS

The contest was a great success with more than 1000 participants and more than a hundred posts on social media with the hashtag #CoupeRogers.