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Tag archives: fashion marketing

Uniqlo have created an app in conjunction with Japanese composer Cornelius that creates a unique way to wake up in the morning. The app automatically creates a song that contains current time, weather and day of the week. Users can choose to share a record of the time, weather and temperature at the exact moment the alarm was stopped via social media.
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A collection lookbook transformed into a short movie. Not a new idea, for sure. But I haven’t seen many fashion brands being able to create something as lovely as Trench Trip by Japanese brand United Arrows.
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