Why this site works ?

Hi everyone !
I'm surprise to see concurrent Website works better that my website !
When i see this Website, its for me a spammy and duplicate website but he ranks on google and i dont know why !
Its a french website on lockmsmith, url is : [email protected]
Can someone explain me why this website ranks ? thanks !

Not a locksmith... Window and glass repair. The site is about a dozen nearly duplicate pages each targeting a different city and telephone area in the local region. It is static content so it is fast. It is mobile friendly and responsive. This is going to do well on mobile device searches with a local context. There is good keyword tuning on the pages... could be a little better, maybe that is an opportunity for you. Social integration with open graph tags. I got a got Paul Haahr (google search engineer) to admit at SMX West that google is using open graph tags.

No third party script bloat... except for the one live chat customer service script. They don't even use Google Analytics.

Only third party resource they pull is google fonts. Everything else is served locally.

Most of their JS is minified. Small page source. Small page weight.

Its a good little local service site. It is bare bones, but is probably helping it with the mobile boosts google is experimenting with currently.

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