ESPN's Darren Rovell is that Kia has snagged Lebron James to the the brand ambassador for the new Kia K900 luxury sedan. Kia has been doing very well, but the volume numbers for the K900 have not been very robust. With James plugging the vehicle, however, this will provide a huge shot in the arm for K900 sales along with the Kia brand image.

The K900 is a beautiful vehicle that should provide a nice halo effect for the Kia brand. But at over $60,000 it's not something most Kia buyers can afford. So to increase sales Kia needs to attract more affluent buyers. James can help raise awareness for the vehicle and potentially drive sales. It will be interesting to see if this endorsement has a noticeable impact on sales volumes.

With the all-new 2013 Lincoln MKZ, get reintroduced to the Lincoln Motor Company. Check out the video below and you'll see a new direction for the company which celebrates ninety years of history while also blazing new trails. You'll see a very bold and aggressive new design and it will be interesting to see how this transforms the brand.

As continues to fall further behind of everyone in the California luxury market. The numbers are clear and Lincoln needs a rear wheel drive platform more than ever but still no word on when this is going to happen. Cadillac is still behind the likes of Mercedes and BMW but with new offerings like the sleek and nimble Cadillac ATS that brand has a real change to increase sales for the General. Either way at some point Cadillac and especially Lincoln need to break out in the luxury market soon or it will start getting much harder to build any momentum.

The Super Bowl might be long gone, but our impressions of the all-new will continue to be known. The new GS incorporates bold, dynamic styling, precise handling, innovative technology and a spacious interior. After spending time behind the wheel of the new GS in Las Vegas we can tell you with certainty that this is a new beginning for Lexus combined with a rich heritage of building superb luxury vehicles. We even had the chance to learn more about driving the auto cross and took a ride with pro driver Scott Pruett to see how it’s done by the experts.

Believe it when Lexus told us that, “The new GS conveys an enhanced sense of confidence to the driver with a redesigned chassis and a wide, strong stance that inspires and rewards driver participation with crisp and precise handling. Engineers developed a more spacious interior environment while leaving exterior dimensions virtually unchanged to ensure excellent maneuverability. Richly endowed with world-class features and premium details, the new GS is supported by advanced, performance technology that makes it more than just a luxury car.”