Packaging Trends, Design and Technology

package design

In a world increasingly attentive to taking care of the environment, corporate companies are keen to show they are playing their part in preserving the planet and its natural resources. Let’s see some examples of eco-friendly package designs possessing ecological and innovative packaging. 1. Comestible cup at KFC Developed by the company The Robin Collective for the fast-food chain KF... »

Ralph Waldo Emerson once said, “There is a great deal of poetry and fine sentiment in a chest of tea.” And in recent times, the creativity and innovation that companies, as well as design students, have put into the graphics and form of tea packaging shed new light on those sentiments. Tea is one of the world’s most popular beverages, serving as a hallmark of culture, leisure and nutrition – at on... »

While the primary function of food packaging is to protect your product, the primary function of food packaging design is to attract. Your package is your brand ambassador – it should sell itself. This means you need to have a strong brand identity and packaging that communicates information about your product clearly, concisely, and relevant to your target audience. Here are 5 Tips for Food... »

Hubbards was started in New Zealand in 1990 with two types of muesli cereals. They became very popular in New Zealand, making them one of the top three largest cereal producers in the country. Their products continued to expand and they eventually had a whole range of breakfast cereals. The issue Hubbards was then faced with was that each cereal had developed its own identity and there was no soli... »

The name of the Athens juice bar Bazaki translates to jar in Greek. Using only locally sourced produce to create delicious and healthy juices. The design and packaging is based on the letter ‘B’,the first letter of the brand name, incorporating the symbol of a jar where the juice is packaged and served. It’s a trendy and fun approach to packaging, using class jars is very popular... »

When you think of introducing a new product, service, or idea to the world, probably one of the furthest things from your mind is what package design companies you may want to use. Your focus is on the development and effectiveness of your product. However, it is the first step you should take before you actually complete your design and present it to the market. A major part of developing a bran... »

By G+ Author: Elizabeth Sanchez. (old) About a month ago Starbucks revealed its new coffee bean packaging. The packaging is a tad different than Starbucks usual aesthetic in that it appears more vintage or old-fashion. An article on DesignTaxi lists the possible motives behind the redesign: To better represent the origins and heritage of its coffee blends, Starbucks has recently unveiled some attr... »

By G+ Author: Chris Warren. Though all of the packages we discuss here are amazing, most are only proposals. And proposals aren’t bound by the restraints and realities of the real-world like cost, transportation, manufacturing, etc. Thus we decided to take a break from fantasy to discuss an awesome package that we’ve been able to see with our very own eyes. Absolut, besides being known... »

By G+ Author: Elizabeth Sanchez. I saw this project on Behance and had to write about it. I had to write about it mostly because I had heard of The Kraken Rum(pronounced with a pirate-esque accent: “zeh Kraken,” just kidding) for the first time over the weekend. I hate rum, but since this particular rum had such an amazing name(a kraken is a giant monstrous mythical octopus-like sea cr... »