Since your website is the online version of a brick and mortar business location, that would make your website analytics akin to keeping track of the number of people through your store. Yes, of course, you can track your sales, and even the mix of products (or...

Google AdWords is a powerful, in-depth advertising platform. Once you get the campaign basics down and have some initial ads data to work with, you should explore more ways to customize your ads and campaigns to do what’s best for your business and clients while...

Have you decided to implement Google AdWords advertising for your business? Or perhaps you received a free $100 voucher in the mail from Google and figured you’d give it a whirl? Here’s what you need to know about creating a Google AdWords campaign and ad....

We’re in the middle of November and halfway through 4th quarter. You might be prepping for the holidays, planning for 2014, or both. If you’ve been active in the online space for some time, you understand how quickly the rules change and how hard it can...

Bing may be winning in its “Bing It On” challenge where it surveys random folks in blind tests to see if people prefer Bing or Google search results, but Google still reigns supreme – and by a large margin – as the #1 search engine. Because of...