Pipeline Marketing is one of the most commonly reported performance metrics for private golf and country clubs. Here are 3 Ways to Measure your ROI.
Resort and Club Member Relations and Marketing Directors point to their pipeline marketing metric with pride because it serves as a...

Taking the time to form strong relationships in every area of life is an essential component to success. The relationships you've formed with various types of people in many different areas of your life can serve as a foundation for creating strong ties with members.
It's...

Many clubs take advantage of the many small business owners in their membership to share the costs of a company holiday party with others. While large private events are essential to Q4 revenues, these shared holiday events allow those members with small businesses to host their staff and clients, with those special private event touches, to show their appreciation to their team… and also allows your club to capitalize on revenues that might have gone elsewhere.

As a membership professional, I see the value in interacting with members at holiday events (like Independence Day). Many times, however, hear that MD’s either take the day off or assist with arrival of members and then head out.

Jumpjet is proud to announce its strategic partnership with Private Club Marketing, Inc. to assist in development and outreach of its founding membership of the luxury air travel brand.
JumpJet, which just opened its doors on October 5th has already attracted over 300 members to its...

Member loyalty continues to be a hot topic among club professionals. Much of this discussion centers around getting members to recommend your product–in this case, our Club–to someone else.
The question is: Why should a member recommend your club? Why should they want to join? How...

Everyone is familiar with Google, but are you familiar with Google Alerts? If you’re not, you’re missing out on a really easy way to have customer engagement and selling opportunities delivered right to your e-mail.
What is Google Alerts?
Google Alerts are email updates of the latest...

Just thinking about writing a social media policy makes us cringe. It's one of those tasks that membership and club managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it's not that difficult a task....