Place roast on rack in shallow roasting pan. Insert ovenproof meat thermometer so tip is centered in thickest part of beef. Do not add water or cover. Roast in 425 degrees 35 to 40 minutes for medium rare; 45 to 50 minutes for medium doneness.

Meanwhile, prepare Wild Rice Pilaf (remove seasoning packets from rice mixes and reserve for another use). Melt butter in large saucepan over medium heat. Add cranberries, shallots, reserved rub, salt, and pepper; cook and stir 3 minutes. Stir in rice mix and water; bring to a broil. Reduce heat; cover and simmer according to package directions about 25 minutes or until rice is tender and most of water is absorbed. Stir in spinach. Let stand 5 minutes or until spinach is wilted.

Carve roast into slices. Season with salt and pepper, as desired. Serve with Wild Rice Pilaf and Holiday Ale Sauce.