Consultative Selling

Course Overview

Consultative Selling training course guides participants how to make the move from an ordinary sales person to a business partner. Individuals who monitor customers’ expectations and work with them to help and achieve their business objectives. Customers have high expectations from the sales people who manage their accounts and make important decisions for them. Thereby, consultative selling skills impact the retention and development of customer relationships. Titles, such as trusted business partner, valued professional partner, are being commonly used, but it is one thing to give somebody a title, it is another to help them develop the skills and behaviors to do the job!

Course Objectives

The course is designed to help the participants in meeting the following objectives:

To create a differentiation between consultative selling techniques and conventional selling techniques

To learn about the 6 steps - consultative selling cycle

To know how to practically apply consultative selling techniques

Course Content

Overview of the Workshop

Define Consultative Selling

What are consultative selling techniques?

What is the difference between consultative selling and conventional selling?

Why to use consultative selling?

The basic principles and cycle of consultative selling

Step 1 – How to Get Customers’ Attention

Preparation for selling

Identification of the prospective customers

Approaching prospective customers

Step 2 – Stimulating Customers’ Interest

Three stages of customers’ needs

Helping the customers to move towards the highest stages of needs

Changing customers’ existing vision

Step 3 – Arousing Desire for Buying

Exploring options

Step 4 – Negotiating and Handling of Objections

LAPACT – Objection handling tool

Step 5 – Closing the Deal

Closing techniques

Dealing with common types of objections

Close an unsuccessful sale

Step 6 – Evaluating Customers’ Satisfaction

Why to evaluate customer satisfaction

Techniques for assessing and evaluating customer satisfaction

Follow-up

Concluding remarks, action planning and wrap-up

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

Consultative Selling training course is designed for:

Senior Executives

Marketing Executives

Product Managers

Professionals Involved in any form of Business Intelligence

Duration

2 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.