On October 8th I attended Measurecamp Berlin, the first Measurecamp of hopefully many in my fair home city (and a brilliantunconference it was, with 100 analysts talking shop and no sales talk). I did a session on the history of analytics (more or less) and decided I did not want to waste my preparation. So I’m going to turn this in a small series of blog articles (plus I add at the end of every installment what I have learned from that particular episode of history). So, let’s hear it “in others’ words“, or, How Web Analytics evolved by adopting terms and concepts from other disciplines and making them their own.

Google has announced that they have introduced property moving, i.e. you can now take a tracking property in a GA account and shove it into another account. This is somewhat nice for many people (if they have mis-organzied your account, or if their various businesses split) , but it is extremely nice for agencies with GA… ( Read GA Property Moving)

Google has updated GTM and Simo Ahava has covered this so thoroughly that there is not really much point for me in writing an article myself. More importantly Google has adopted the new European privacy framework.

Not really something usable, just an addendum to my answer to an stackoverflow question.Krzysztof wanted to know: “Am I able to push real time data from google analytics to google spreadsheet via google analytics add-on?”.

Another (off-topic post) on stackoverflow.com asks: I need to filter out some URI from Google Analytics (beucase I send some custom pageviews on these pages instead), but not the events sent together on these pages.