Analytics

Analytics – The Feedback Loop

We analyze all important data about your website with professional tools. We don’t just collect the data and present it nicely; we make the right connections and interpret it based on the project. Continual and precise analysis generates a feedback loop that allows us to promptly react to changes, trends or problems and find appropriate solutions.

We are convinced that decisions can only ever be as good as the information that they are based on. Using a solid analysis setup, we can define the best possible approach together with our clients.

Jonatan Ivo

SEO & Analytics

.kloos

Google Analytics

Google Analytics is a powerful tool for analyzing visitors and visitor behaviour. Google makes it available for free.

With Google Analytics, you can very precisely analyze where people come to your website from, how long they stay, what exactly they do and where they leave. All the important data about a web shop can be analyzed using e-commerce tracking – from revenue to the conversion rate to the revenue to cost ratio – an indispensable feature for online shops.

We cover the entire spectrum of Google Analytics implementation: from standard setup for small websites to advanced setup for large international websites with cross domain tracking, events, filters and custom dashboards.

Other tools

95% of the time, we recommend Google Analytics because the accuracy of the data, the options available for advanced scenarios and its interplay with other Google services are great.

However, there are also plenty of other tools on the market that are just as good or even better. With these, you nevertheless have to consider the cost factor and weigh in whether the price of the additional features is worth it.

From Piwik, another very good free tool, to Kissmetrics to Omniture, we do it all. We are happy to use the tools you are already using or advise you which tool best fits your project. The implementation of professional tools, but most of all the training of your team, involves a certain amount of effort. It is therefore worth taking the selection of your tool seriously.

SEO Analyses

We start almost every SEO project by analyzing the website and the competition. Doing this, we consider all relevant on-page factors and perform a comprehensive analysis of the existing backlink profile.

For this research, we rely on the best tools available on the market.

On-Page Analysis

For the on-page SEO analysis, we look at all the relevant factors, such as meta tags, loading times, internal and external links, quality of content and much more.

Some tools that we rely on are:

Screaming Frog SEO Spider

OnPage

Google Search Console

Copyscape

Raven Tools

Moz

In the analysis, we point out all the strengths and weaknesses of your website and make clear suggestions for the further course of action.

For the continuing analysis of the rankings of your website for defined keywords, we focus on Advanced Web Ranking (cloud & desktop) and Searchmetrics.

Off-Page Analysis

The analysis of off-page factors, i.e. backlinks that point to a domain, is even more dependent on tools. Google itself divulges very little information about this. First and foremost, it’s important to collect as much data as possible and to evaluate it, whether in Excel or directly in the tool.

The tools are used to collect data, but we perform evaluation and in-depth analysis ourselves and we don’t rely too heavily on the “relevance” and “authority” of a domain calculated by many tools.

For this, we use a combination of the following tools:

MajesticSEO

Google Search Console

Searchmetrics

Screaming Frog SEO Spider

Excel

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