Articles

Select Article Type

Data Analytics

The consumer landscape has undergone massive upheaval of late, with online and mobile shopping and social media sites competing with traditional outlets to capture the attention of today’s consumers...

Engagement with the electorate is vital to the democratic process. Given the big data revolution it is understandable that political campaigns are exploring the potential of advanced data analysis tools to help win votes.

Over the years I have had a lot of experience working in and with analytics companies. Some folks know me from when I was the head of marketing at Kissmetrics, while others know me from being the badass who runs Effin Amazing.

Many businesspeople like you and me probably think of “marketing” as a set of processes that promotes our products and services with a view toward generating revenue and margin. What’s not to like about it?