How did Seven numbers stack up?

At their AllFronts event in October Seven Chief Revenue Officer, Kurt Burnette made some bold predictions in which he outlined audience numbers to advertisers.

In an industry where it is risky to predict numbers, some sounded very high: 5.1m for the Australian Open Men’s Final anyone…? In Overnight terms the broadcast pulled 1.73m in metro viewers, or 2.3m including regional.

However, Seven’s predictions covered total audience numbers, comprising both linear and digital audiences.

This week Seven indicated the numbers were actually based on Reach, which means viewing 5 minutes or more and, according to Seven, includes the encore of My Kitchen Rules.

The Winter Olympics prediction was based on peak minute for Day 1 and the Melbourne Cup prediction was based on ‘Effort to View’.

That soundslike whata Sevensalesman wouldsay. Yeah well the tennis was predictable and boring. The streamed services only had national advertising. What about Sevens long suffering regional advertisers?