Originally known as "Blackstorm Networks," the
Silicon Valley start-up needed a name that projected its brand. The
brand strategy needed to convey a very abstract notion: the ability
for a company to control the space around its network -- without cables
or wires. By placing an "e" between "air" and "space",
the new company had a platform on which it based its ability to create
a wireless network that was enterprise-ready. Plus, the name was (in
true Silicon Valley tradition) one word. The company achieved its ultimate
success when it was purchased by Cisco Systems, its main competitor.