Accused previously of ‘promoting anti-social behaviour’ with their banned ‘Be Stupid’ ads, Diesel continue to be cheeky – and not so stupid – with more attention-grabbing campaigns. This one is for the brand’s line of intimates; and intimate they get. Intimate in libraries. Intimate on trains. Intimate with his-&-her slogans like Today I am Your School Teacher / Tonight I’m Your Student and Today I Am Your Nurse / Tonight I Am Your Patient. Risque? Not really – but certainly a little suggestive. Will the campaign be deemed inappropriate like Diesel’s other efforts, and the efforts from the likes of Lara Stone for Calvin Klein? We don’t expect so – but only time will tell.

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