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Thursday, 11 September 2014

Email marketing is one of the most important & powerful online
marketing method. Many business websites & e-commerce websites
are adopting this method to reach maximum numbers of customers. Email
marketing channel is easiest & less costly advertising method
than other marketing techniques. Small businesses can handle due to
its cost effectiveness. Its generate high ROI- approx $44 per $1
spent.

Email marketing is designed to develop a relationship, encourage the
customer to take action & sell a service. With this marketing
tool, you can build your brand more strong & your business get
noticed. Many B2B & B2C companies are valued email marketing
because of its excellent ROI.

WHY EMAIL MARKETING IS POPULAR

Below Mentioned are some reasons
which describe why email marketing is a valuable tool.

1. Build Customer Relationship: Email
marketing is one of the best ways to build close relationship between
marketer & customer. The most important and toughest task is
keeping the promise to deliver only what the opt-in requests of
subscriber, and nothing more. Email is an easy way of long lasting
relationship with your customers & prospects. Keep engaging with
them on regulr basis & ensure they will come to you.

2. Wide Reach: Email
marketing has a wide reach in short span of time. When sending out an
email you reach to your customers, but when they forward your email
to their friends, family and colleagues, you also reach to them. With
social sharing buttons, you can share your emails on Facebook and
Twitter. Instead of just communicating one-to-many, you can
communicate many-to-many with email marketing.

3. Affordable & Measurable:
Email marketing is one of the most affordable & effective tool of
marketing. Many of marketers recommend that email marketing is the
most effective way of marketing.

One of the great benefit about
email marketing is that you can easily track & measure ROI
(Return On Investment). you can easily measure the number of emails
sent, emails opened, bounce rate, unsubscribes, and click-through
rates.

4. Cost Effective: Using
email marketing method, you can save your money. It's most cost
effective way than other traditional marketing mediums. Email is
truly unique medium to put your marketing message in front of
thousands of potential customers.

5. Timely: Using email
communication, marketers are able to promote their new service or
product as soon as they are announced, without delays resulting from
printing, scheduling, and publishing traditional media.

KEEP EMAIL SUBJECT LINE SPAM FREE

Subject line is soul of an email.
This is one of the first things recipients sees in their inbox.
Subject line plays a key role, Recipient make a judgment based on
that line about to open, delete or mark as spam. The best subject line tells what's inside.

ALWAYS keep your email subject lines
between 30 and 50 characters. Your subject line should be descriptive
& well-written which allow recipients to make a decision to get
more information or detail. Never use recipients name & words
like “free”, “deal” or “discount” in subject line.

EDUCATE YOUR CUSTOMER

Educate your customers & prospects which make them much more
valuable because they are more likely to buy when they can make an
informed decision. Customers are willing to engage with informative,
interesting & relevant content. Consumers avoid the emails which
include a sales pitch. So keep this rule in mind- Don’t Sell,
Provide valuable content. If your subscribers find it valuable, they
will interact with it & purchase a product
from you.

CONTENT MUST BE ENGAGING

Content is the most important thing in any type of marketing method.
Your content should useful for readers. In order to engage your
audience, your content must be informative, like-able &
personalized. You should have to offer original content to your
audience in an email.

You must create an original, educational & engaging content
timely. You have to keep in touch with your target audience &
produce regular & relevant content to your consumers.

ALWAYS RELEVANT

Your engaging email must be relevant. Being relevant means sending
the right content to the right audiences at the right time. For this,
you should know who your audience is and what they want from your
emails. If your message is not relevant & timely, your
subscribers will opt-out.

You should take a look on these following points related to
relevance:

3. Always optimize and test to learn what works and what doesn’t.
Hear & learn from your customers & improve.

CONCLUSION

Email marketing offers marketers an
opportunity to reach out to customers and prospects. This method is
becoming a widely-accepted marketing method. Email marketing should
be an important part of your marketing strategy. This technique
allows for easy communication and distribution of information. Email
marketing channel can help your company gain even further success.