The Rolling Stones Limited Edition Zenith El Primero

The Zenith El Primero, one of the first automatic chronographs, was supposed to mark the 100th anniversary of the brand in 1965. However, Zenith got a little too caught up making it one of the coolest watches they would ever release. This complicated little beast dropped four years after the centenary—making the year 1969 even more awesome than it already is.

While the original has had no trouble being on time since ‘69, Zenith has recruited timekeeping experts Charlie Watts and the Rolling Stones to help them keep time a little better, creating a limited edition Rolling Stones El Primero.

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With only 250 being produced, these watches feature the Stones red tongue logo on the six o’clock chrono dial and a dial-cutout at ten o’clock, allowing you to see the legendary complication inside. A Stones-themed watch is a peculiar choice to kick off this run of five limited edition models, but a one-night-stand between rock band and Swiss watch company just feels kind of right, doesn’t it?