Should You Offer Your Product Or Service For Free?

smalltoday.com – We’ve been struggling with this question for almost a year now at CustomerIcare and I know we are not the only ones.

I’ll mainly focus on the Software as a Service world in this article because it is the one I know best.

When you start an SaaS company you have 3 main business plan options: free, freemium and premium.

If you choose to offer your product for free, like Google does, you will need to monetize your user base without them having to pay. The most common way to do that is to collect data and rely on advertizing.