Trends in Transactional Print and Mail

As with any industry or sector, transactional print and mail remains in a constant state of flux, having to adapt to new technologies, changing laws and new best practices. In this article, we’ve provided a snapshot of some of the recent trends in transactional print and mail.

A market and technology research company conducted a study into transactional mail in Europe, and found that the number of transactional mail being printed and mailed is likely to decrease over the next few years by about 3%. However, they expect this to level off after these few years.

The same study said that they believed that transactional mail volume will actually decline quicker than the actual transactional print volume, as companies are well aware of the high open rates. This means it is expected that transactional mail will contain more marketing and promotional information than has been seen previously.

Transactional mail for print and business still alive and strong

The above figures and the above study, like many of the studies conducted on this field, can be somewhat misleading. Generally, the studies look at total transactional mail and printing volumes, rather than separate them out into categories.