A series of occasional one-minute viewpoints on topics of the moment with a public relations or public affairs flavor, from David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa.

Edelman is the world’s largest public relations firm, with more than 5,500 employees in 65 cities, as well as affiliates in more than 40 cities. Edelman owns specialty firms Edelman Berland (research), Edelman Deportivo (creative), BioScience Communications (medical communications) and agency Edelman Significa (Brazil).