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5 Big Marketing Trends to Watch in 2018 - infographic

No doubt, the world of marketing is constantly evolving, making it difficult to determine which tactics are worth the effort. That’s why the team at MDG Advertising has done the research for you, analyzing recent research reports to see which tools and ideas are the most exciting. Their new infographic reveals which trends are expected to enter the spotlight in 2018.

There’s no doubt about it—building relationships with popular influencers was a popular tactic in 2017. However, marketers will begin to look to micro-influencers in 2018. These social media users may not have massive followings, but their posts typically have higher engagement rates. Plus, new platforms have made these influencers much easier to locate. In addition to locating micro-influencers, marketers will be upping their personalization efforts in 2018. New programs allow for hyper-targeting, enabling brands to create customized messages based on past habits and shopping interests.

Lastly, 2018 brings futuristic tools that will allow marketers to further expand their promotional offerings. Augmented and virtual reality will allow brands to interact with customers more closely than ever before, while new AI tools will make delivering messages easier. These tools offer enhanced insights that can also make messages more effective.

Ultimately, 2018’s trends confirm what many marketers already know—technology is driving the way brands connect with consumers. To learn more about the top five marketing trends in 2018, check out MDG’s full infographic.