Advertising In Hawaiihttps://advertisinginhawaii.com
Marketing Digi-Zine from HawaiiWed, 28 Feb 2018 03:56:43 +0000enhourly1http://wordpress.com/https://s2.wp.com/i/buttonw-com.pngAdvertising In Hawaiihttps://advertisinginhawaii.com
The iPhone X Rocks!https://advertisinginhawaii.com/2018/02/02/the-iphone-x-rocks/
https://advertisinginhawaii.com/2018/02/02/the-iphone-x-rocks/#respondFri, 02 Feb 2018 00:51:23 +0000http://advertisinginhawaii.com/?p=587Continue reading "The iPhone X Rocks!"]]>This Video, entitled Three minutes was shot exclusively with the iPhone X. It’s actually 7 minutes. The 3 minutes is the time the mom is able to see her son when the train stops at the Kaili Station.
What do you think of the quality of the vid? Pretty amazing..eh? All shot on the iPhone X!!
Happy Chinese New Year from Apple and Advertising in Hawaii.
]]>https://advertisinginhawaii.com/2018/02/02/the-iphone-x-rocks/feed/0streetzblogFebruary is…https://advertisinginhawaii.com/2018/01/30/february-is/
https://advertisinginhawaii.com/2018/01/30/february-is/#respondTue, 30 Jan 2018 06:01:35 +0000http://advertisinginhawaii.com/?p=574Continue reading "February is…"]]>Monthly & Daily Promotion Idea Starters

February starts off Big with the Super Bowl, Valentine’s Day & The Hawaii Pacific Health Great Aloha Run! I have no idea how we ever fit the Pro Bowl in. But we did for 20+ years!

Have fun using these as idea starters. I made some comments next to some, not all. Have a nice Week!

All Month Long

Days

1 – National Baked Alaska Day-If you don’t know what this is, it’s sponge cake and ice cream in a meringue covering, cooked for a very short time.
1 – Decorating With Candy Day
1 – National Dark Chocolate Day=Eat as much as you like, they say it’s great for your Heart.
2 – National Tater Tot Day-Yum. One of my favorite meals, Sloppy Joe’s and Tater Tots. Used to cook this on Sunday nights. Now, Tater Tots can be the entire meal with all the fun things people put on top and into them.
2 – National Crepe Day-Have a make your own crepe station set up at your restaurant. A stack of Crepes, whip creme, stawberries, brown sugar, powdered sugar, maple syrup, chocolate drizzle, melted butter, and more. Then have a camera at the end of the table, people will take pix of their creation and you will post em’ on line. Or go Ol School and have people take the pix with their phone and upload them to Twitter, Instagram and Facebook. Hashtag #Delish or #Mycrepe or #DIYcrepe or #Crepecreation or #CrepeHI/NY/LA Just make sure it’s easy. Use one simple hashtag and no @ signs or other hoops to jump through.
2 – Groundhog Day-Not a big deal in Hawaii. LOL.
2 – National Wear Red Day-You’d think this would be closer to February 14th.
3 – National Carrot Cake Day
3 – Ice Cream For Breakfast Day
4 – Super Bowl Sunday-This should be a Holiday…on Monday.
4 – National Homemade Soup Day
4 – National Stuffed Mushroom Day
4 – Thank A Mailman Day
5 – National Chocolate Fondue Day
5 – World Nutella Day-Do a Nutella Recipe contest. A Nutella Art or sculpture contest. Or an easy Social Media contest, like What do you Nutella with? (Nutella and Fill in the Blank).
5 – National Weatherperson’s Day
6 – National Frozen Yogurt Day
7 – National Fettuccine Alfredo Day
7 – Send A Card To A Friend Day-Do this. Not many people get mail other than bills in 2018. So, you will stand out and make someone’s day.
8 – National Potato Lover’s Day
8 – National Molasses Bar Day
8 – Boy Scout Day
8 – Kite Flying Day
8 – Opera Day
9 – National Pizza Day-Usually some good deals on Pizza on this day. See what you can find.
9 – National Bagels & Lox Day-I like to eat this in NY or Chicago, the portions are 2-3x bigger than in Hawaii. And they give 5x the amount of capers in Chicago!

10 – National Cream Cheese Brownie Day
10 – National Have a Brownie Day
10 – Umbrella Day
11 – National Peppermint Patty Day
11 – Don’t Cry Over Spilled Milk Day
11 – Get Out Your Guitar Day-Or Bring Back Guitar Hero, that was always fun to play at remotes.
11 – Make a Friend Day-Say “Hi” to your fellow elevator passengers. Try and say Hi to at least 5 people today.
11 – Satisfied Staying Single Day
12 – National Plum Pudding Day-Wonder how this ended up in February. We eat this for Good-Luck on December 25. No one really likes it much, they fuss all over it, but it does bring Good Luck to all who partake.
13 – Mardi Gras-Good we have a few days notice on this one. It seems to come up out of nowhere every year.
13 – National Tortellini Day
13 – National Italian Food Day-Spaghetti Eating Contests! Sometimes I go to Buca De Pepo and get the giant Spaghetti and eat it for 3 days. Saves on cooking for a bit. Cafe Sustina and Macaroni Grill my fav’s to eat at in HI. Little Italy or the place near Union Square if I’m in NY. The place near Union Square has the best food in the world. Little Italy is super fun to hang at, food is secondary, although still good.
13 – Madly In Love With Me Day
14 – Valentine’s Day-Concerts, Candy, Flowers, Hotels, etc. Couple of my Favorite Promotions. Singles Night at the Supermarket. And The Nuts and Bolts Booze Cruise. All the Nuts need to find the Bolts to match. Can also do with famous names taped to the backs of the participants.
14 – National Cream-Filled Chocolates Day
14 – International Book Giving Day-Nothing says I Love You more than a book. Hmm
15 – National Gumdrop Day-If you can find these, have fun.
15 – Singles Awareness Day
15 – Hippo Day
16 – National Almond Day
16 – Do A Grouch A Favor Day
17 – National Cafe’ Au Lait Day
17 – My Way Day
17 – World Human Spirit Day
17 – Random Acts of Kindness Day-Start on this one now. So easy to do & doesn’t cost a dime.
18 – National Crab-Stuffed Flounder Day
18 – National Drink Wine Day
18 – World Whale Day-Giveaway trips to Maui to see the Whales.
19 – National Chocolate Mint Day
19 – Presidents Day-Also the Great Aloha Run.
20 – National Cherry Pie Day-Pie Eating Contest Time. The trick to winning a pie or especially a watermelon eating contest. Smash your face directly into the middle.
20 – Love Your Pet Day
21 – National Sticky Bun Day
22 – National Chili Day-A good day to start a Chili Cook-Off event.
22 – National Cook A Sweet Potato Day
22 – National Margarita Day-Straight up or Blended. With Salt or Without.
22 – Be Humble Day
23 – National Banana Bread Day-With Nuts or Without?
23 – Play Tennis Day
24 – National Tortilla Chip Day
24 – Open That Bottle Night
25 – National Clam Chowder Day
25 – National Chocolate Covered Peanuts Day
26 – National Pistachio Day-Guess how many Pistachio’s are in the Jar to win $$.
26 – Tell A Fairy Tale Day
27 – National Kahlua Day
27 – National Strawberry Day
27 – No Brainer Day
27 – Polar Bear Day-My favorite animal at the Zoo. I can watch Polar bears for hours.
28 – National Chocolate Souffle Day-Better order it now, so it’s ready by the time dinner is done.

National Egg Nog Month
National Fruitcake Month
National Pear Month
National Tie Month
Safe Toys and Gifts Month
Write A Business Plan Month

1 – Eat A Red Apple Day
2 – National Fritters Day
3 – National Peppermint Latte Day
3 – Make A Gift Day
4 – National Cookie Day
4 – Santa’s List Day
4 – Wear Brown Shoes Day
4 – World Wildlife Conservation Day
5 – Comfort Food Day
5 – National Sachertorte Day
5 – International Volunteer Day
6 – National Gazpacho Day
6 – National Miners Day
7 – National Cotton Candy Day
7 – Pearl Harbor Remembrance Day
8 – National Brownie Day
8 – Pretend To Be A Time Traveler Day
9 – National Pastry Day
9 – Christmas Card Day
10 – National Lager Day
11 – National Noodle Ring Day
11 – World Choral Day
11 – Worldwide Candle Lighting Day
12 – National Ambrosia Day
12 – Gingerbread House Day
12 – Poinsettia Day
12 – National Ding-a-Ling Day
13 – National Cocoa Day
13 – Violin Day
14 – National Bouillabaisse Day
15 – National Cupcake Day
15 – National Lemon Cupcake Day
15 – Cat Herders Day
16 – Chocolate Covered Anything Day
17 – National Maple Syrup Day
18 – National Ham Salad Day
18 – National Roast Suckling Pig Day
18 – Bake Cookies Day
18 – Ugly Christmas Sweater Day
18 – Underdog Day
19 – National Oatmeal Muffin Day
20 – National Sangria Day
20 – Go Caroling Day
21 – National Fried Shrimp Day
21 – National Kiwifruit Day
21 – Humbug Day
21 – Crossword Puzzle Day
21 – Look on the Bright Side Day
22 – National Date Nut Bread Day
22 – Forefathers Day
24 – Christmas Eve
24 – Hanukkah begins
25 – Christmas Day
25 – National Pumpkin Pie Day
26 – National Candy Cane Day
26 – Thank You Note Day
27 – National Fruitcake Day
28 – National Chocolate Candy Day
28 – Card Playing Day
29 – National Pepper Pot Day
31 – New Years Eve
31 – National Champagne Day
31 – No Interruptions Day
31 – Make Up Your Mind Day

Check out this new Times Square billboard! It’s the world’s first 3-D Robotic sign with more than 1,500 LED screens. Coke has been advertising for 97 years in NY’s Time Square, this is the biggest and best billboard of all time. Check out the YouTube video below and see the stats under the Vid. What do you think of it?

300,000: Number of people who pass by the sign each day
240,000: Pounds that the sign weighs
1920: The year Coke’s first Times Square sign displayed
1760: Number of Moving LED screens
2004: The last year that Coke updated their Times Square Sign
68: The Signs Height
42: The Signs Width
35: Number of Engineers involved in design, testing and construction of the billboard
4: Number of Years it took to design and test the sign
*Numbers courtesy of AdAge Magazine September 11, 2017

Nielsen: Radio Power. Friday June 23, 2017

According to the just-released Nielsen “State of the Media Audio Today 2017” report, radio reaches more Americans than any other platform. That includes TV, mobile and PCs. As well, in March 2017, radio reached 125.4 million weekly consumers 18-49, up some 750,000 from the year previous.

“Radio is remarkably resilient. Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium,” says Brad Kelly, managing director of Nielsen Audio. As a result, “marketers and brand managers are rediscovering radio. It is a mass medium that can deliver targetability and message frequency in markets large and small.”

The airwaves’ weekly reach with adults is a robust 93%, according to the Nielsen report. With the 35-49 demographic, it is even higher, at 95%; and 92% with both 18-34 and 50+. In comparison, television reaches 89% of the adult population, smartphones reach 83%, PCs reach 50%, TV connected devices reach 44% and tablets reach 37%.

In addition to the previously referenced 125.4 million adults 18-49 that radio reaches in 2017, the tally of consumers aged 25-54 that the medium reaches weekly totals 117.9 million, and 67.8 million 18-34. All three figures have risen since 2016, with increases over 2015 for both 18-34 and 25-54.

Radio is alive and well! June 2017. If you need any help on these deciphering these numbers, want some free marketing ideas or additional help on your Radio or Digital Marketing and Advertising. You can email me anytime here or call (808) 275-1106 or even send me a snail mail at Summit Media 900 Fort St. 7th Floor Honolulu, HI 96813.

]]>https://advertisinginhawaii.com/2017/06/23/great-news-on-radio-june-2017/feed/0streetzblogFunny but it Works!https://advertisinginhawaii.com/2017/06/08/funny-but-it-works/
https://advertisinginhawaii.com/2017/06/08/funny-but-it-works/#respondThu, 08 Jun 2017 03:01:21 +0000http://advertisinginhawaii.com/?p=536Continue reading "Funny but it Works!"]]>The Radio Ad that Does the Dialing for Ya’

Unless you have a vanity phone number, we who work in radio usually tell our clients not to use their phone number, mostly because it’s hard to remember and hard to write down in a car. We like to end our commercials with a web site mentioned.

This radio ad dials the number for you. Not sure how many people will use it, but the commercial with the visual video is very entertaining. See what you think?

Know where your customers communicate

As the world rapidly moves quicker and quicker, it’s imperative that we know where the best and fastest place is to find our clients & customers. Do they Text? Email? Phone? Use an App?

Figure out what they use and use it. Doesn’t make sense calling someone, when they don’t pick up the phone and you can easily find them on Facebook.

The other day I was messaged on Facebook’s messenger service, I didn’t respond right away because I personally don’t communicate with Messenger. I didn’t realize it was this customers favorite way to communicate. I answered back a day later, seems that’s not the proper etiquette with Messenger. I was scolded for being late.

Along with knowing which is their favorite way to communicate, it’s knowing the proper return time on the way they communicate. I read somewhere last month that people expect an answer on email in less than 2 hours. If you go more than a day, they move on to someone else.

Knowing your customers favorite way to communicate and knowing the etiquette on getting back to them is so super important in June 2017. Best advice on getting back to them is the faster the better, even if it’s just to say, you’ll get back to them later in the day with more information.

What is your customers/clients favorite way to communicate?

This is the most current list of where I can find most people today (Wednesday June 7, 2017)

Text via Mobile phone: This is my dads favorite way to communicate and he is 80+ years in age

Email: Seems to be the place most of the people I know communicate, but that could change quickly. Note: I notice some customers moving from their work email address to a gmail account.

Mobile phone: This is usually the quickest for most. But if someone turns their ringer off during a meeting, they may not remember to turn it back on for a while!

Land Line: Mine still rings, but not like it used to. Cool thing about some of the new Land lines like ours at work. We can see who called us in the last 24 hours.

Facebook: This is where I tend to find many mobile office contacts.

Facebook messenger: The favorite way of communicating with people who read my Streetzblog.com.

LinkedIn: Lots of good high quality networking going on here. Getting better at a communicating in real time.

Twitter: I have 2 people I can always find here. They seem like they live there.

WhatsApp: My friend in high-end real estate uses this as his number one choice.

By the looks of the lists below, seems Facebook or something owned by Facebook would be a great place to find someone.

Here are the top 15 Social Media Networking sites: (Source DreamGrow.com) As of June 7, 2017

Facebook

YouTube

Instagram

Twitter

Reddit

Vine (Camera)

Pinterest

Ask.FM

Tumblr

Flickr

Google+

LinkedIn

VK

ClassMates

MeetUp

Here are the most popular Social Media Networking apps: (Source: DreamGrow.com) June 7, 2017

Messenger (On Facebook)

WhatsApp (Owned by Facebook)

QQ Chat

WeChat

Instagram (Owned by Facebook)

QZone

Viber

LINE

Snapchat

YY

You can find me via text or calling (808) 479-9928, land line at (808) 275-1000 or email me here or here.

Swipe a slice of bread with your credit card and instantly donate $ to people in need. Swipe the ropes on wrists, immediately give to the disadvantaged. This interactive billboard is entitled the Social Swipe. It’s a dual screen electronic billboard that has a credit card reader in the middle. As your card runs through the slot, the video syncs and slices a piece of bread or cuts off the ropes on wrists.

The Social Swipe is produced by the relief organization-Misereor, with help from stripe.com, a mobile payment provider. Each swipe on the animated billboard delivers an instant 2Euro donation to those in need. It’s an extremely engaging interactive and fun way to donate.

When donators receive their CC statements, it gives the user the option to turn the one-time donation into a monthly one. Increasing the funds to further fight against poverty and injustice in Latin America, Africa, and Asia. These billboards are presently located in various International Airports.

Check out the video below and see how fun it can be to donate. Or if you see one of these around the world, give it a swipe for me and let us know if it’s as fun as it looks!

Cut through some carrots. Join the Fruit and Veggie gift box of the month club. Portions of the proceeds go to the Food Bank and you get the healthy foods each month.

Slice quick and fast on the coconut, add some sound as it cracks open. Gives you a case of Coconut milk and another case sent to those in need.

Push your card through the middle of the billboard, swipe it on the moving arrow with numbers on it. Whichever number you get. Take it to the Department store and get 10, 20 or even 50% off your next purchase.

Have all sorts of hamburgers, fries, shakes, etc floating around the screen. Swipe at the correct moment to receive a coupon good for your favorite fast food treat.

Chop up some noisy notes to purchase more credits on your Amazon or iTunes account, right before you jump on the plane.

Easy one: Change all those self serve Walmart swipers to something fun like this and more people would use them. And would enjoy the sometimes very confusing and frustrating self-check-out activity.

Have water in the background, float your card through the fish and coral to donate to local fishery’s and aquariums. Like fishing for funds.

Put some kiosks at the beach. Swipe your card, instantly donate to skin cancer centers and just as fast receive a sample size of SPF 60, when the transaction is complete.

Use it as fun ATM. Each day you slice through a fortune cookie. Everyday, the cookie cracks open and gives you a brand new fortune. The bank also earns a fortune from the many increased transactions.

The ideas and usages are endless. What would/could you do with this technology. Let me know in the comments section.

]]>https://advertisinginhawaii.com/2016/03/22/amazing-interactive-billboard/feed/0streetzblogWatch and Win at Work and in Lifehttps://advertisinginhawaii.com/2015/03/20/watch-and-win-at-work-and-in-life/
https://advertisinginhawaii.com/2015/03/20/watch-and-win-at-work-and-in-life/#respondFri, 20 Mar 2015 00:53:28 +0000http://advertisinginhawaii.com/?p=350My favorite Marketing Video on Thursday March 19, 2015

Yesterday-2-8-12 I had the pleasure of seeing and hearing Roy Firestone Speak at the HAB Luncheon at the Ala Moana Hotel, Hibiscus Ballroom. Prior to seeing him speak, My friend from Work-Wade and I went over to meet him and purchase his book entitled “Don’t Make Me Cry”. He was really friendly, chatted with us a bit, and signed my new book.

Next we had some of the best Mass Luncheon food I’ve ever tasted. The meal consisted of a delicious Caesar Salad with super good dressing, Chicken with tomato Parmigiano sauce, with delectable fried eggplant and a side of olive oil, butter and spinach spaghetti.. Oh Yeah, it was G-O-O-D!

Then Roy came on and spoke, what I liked best is how he incorporated both his own personality and various voices along with lots of fun clips from past interviews including the time he made Cuba Gooding Jr “Cry” in Jerry McGuire! Roy has won 7 Emmy Awards and has interviewed over 5,000 people. Much of the time it looks like he’s just winging it, but He told us point-blank that when he does an interview, he totally researches his subject and memorizes almost everything he can about him or her. Then he doesn’t pre prepare questions, he writes down general words that he wants to cover in the interview. And he didn’t say this-but I suspect he does write down some tips on how he will get the interview to become emotionally appealing. I doubt he tries to get them to cry, but I figure he does try to get them to open up emotionally for a more appealing interview for the TV audiences.

Roy actually made half of the room cry when he was talking to us. Most of the time he made us laugh, but during a really captivating story about a girl who fell down when she was running, then got up to finish the race and WON the race, half the room was in tears!

Some of the fun things and Highlights from his talk were:

1. A Story about the time he met Wilt Chamberlin-Wilt was sitting in a luxury mobile wearing a bright suit, hat with a big long feather, fancy shoes, the whole works. Roy asked him “How Bout an interview sometime?” and Wilt responded by saying “Aaaah, not right now, I’m trying to keep a LOW Profile”.

2. The time he interviewed Shaq and asked him the difference between him and Kobe, and Shaq said “Kobe’s more of a loner and I’m more of a socialist”

3. He showed famed coach and broadcaster, Hubie Brown talking about his father and this was extremely emotional-it was another time that the crowd went into tears-this time MORE than half the room. In Roy’s Book he mentions “When Hubie talked about his father, he went into a virtual trance, it was the most intensely emotional interview I’ve been part of”. and even the tape of this sent more thanhalf the room into tears!

4. Many of the biggest stars have a lot in common-Competitive Greatness, Passion, and Preparedness. This included Jimmy V, John Wooden, Ali, and my favorite and Roy’s favorite running back of all time-The Great-“Sweetness”-Walter Payton.

And the last story he told was about M. Ali and how he had the ability to “uplift” practically anyone. Even though Ali had a huge ego and a loud mouth, he was quite passionate about others. Roy Ended the session by letting us all know that we should all try to go out into our days, throughout the world and our lives and try to uplift others. This included giving help and positivity to everyone-your waitress, the Janitor, the CEO, your co-worker and especially your Team-Mates!

All in all it was a good Hour or so spent at the Ala Moana Hotel. When I get a chance I’ll read my new book and let you know more. Have a nice weekend!

Well, he said Don't, but he Did!!

]]>https://advertisinginhawaii.com/2012/02/10/roy-firestone-live-in-hawaii/feed/021.307000 -157.85800021.307000-157.858000Inside of Book SignedstreetzblogInside of Book SignedDon't Make Me Cry-advertisinginhawaii.com