How to Invest in Amazon

The retailing behemoth's shares are weak as investors wait to see if it can turn huge sales into meaningful profits. For now, sell put options.

Many investors are worried that Amazon's lack of profits, rather than its great scope, is finally defining the stock.

Amazon.com (ticker: AMZN) is almost 20% below its 52-week high after revealing disappointing earnings and guidance in late July. For years, Wall Street has given Amazon a pass to operate with little or no profits, but investors may be starting to get antsy.