The International Watch Company, better known as IWC, is one of the Richemont Group's brands, which also includes Cartier, Baume & Mercier, Piaget and many others. IWC is known for the manufacture of the most elaborate watches. The brand has also built one of the most complex watches in the history of watchmaking; the Destiero Scafusia. The company is also famous for being the first to use titanium or for incorporating ceramics early in the manufacturing process. IWC is also associated with aviators, diving or boat races with models such as the Portuguese or the Da Vinci automatic.