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Advertising is about reaching your customers where and when it makes the most sense. Harnessing AI plays a critical role in helping you connect and unlock results. This technology enables you to do more than just reach audiences – it enables you to make stronger, personal connections with consumers through scenarios that are more meaningful to them. Brands, marketers and advertisers can use the power this intelligence holds to help make calculated and data driven decisions that lead to deeper and more natural customer engagement. AI combs through vast stores of structured and unstructured data, and converts it into systems that connect data points, identify trends, predict consumer behavior, personalize user interaction, and much more.

Are you interested in learning more about the how to reach the right audience? Would you like to explore how to target your best audience more effectively? Then you should join us on September 27th at 8AM PST as we bring you The Art and Science of Bing Ads Targeting webcast.

Do you have offline sales from online leads? If so, Offline Conversion Import can help you connect your conversions back to the search ads that users interacted with along the way. This is an important step in our journey at Bing Ads to help you build a more complete view of your campaign impact across online and offline channels.