Bartle Bogle Hegarty creates Lynx campaign

Bartle Bogle Hegarty has created a truck poster campaign for Lever Fabergé’s Lynx deodorant range. White trucks will carry dozens of girls’ names and phone numbers scrawled on the side. The numbers will connect to a Lynx hotline when called.

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I couldn’t help noticing your caption for the main picture in the “Mixed blessings” article (MW June 8) referred to the Land Rover “Freeloader”. Is there something we should know? On a serious note, Land Rover (even under BMW’s control) is too small to survive without the tutelage of a big player. It is essential […]

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