As chief marketing officer at Hilton, Geraldine Calpin leads a team that tells 14 brands’ stories, while continuing to deliver leading digital services. How is digital opening doors and closing sales for Hilton? In this keynote, Geraldine will reveal all.

UX UI ECOMMERCE
Geraldine Calpin
CMO, Hilton

————————–

Nov 8
11:50
PandaConf
SEO in 2018 with Rand Fishkin

What lies ahead for SEO? The Wizard of Moz, Rand Fishkin will share his insights on key trends for 2018 and beyond.

MARKETING BIG DATA ADVERTISING
Rand Fishkin
Wizard of Moz, Moz

Nov 8
15:10
PandaConf
The rockstars of SEO

SEO and rockstars aren’t two terms that often go together. However, SEO: The Movie, gave us a unique insight into SEO culture and the leaders who created this now essential component of the marketing mix. Rand Fishkin and John Lincoln share their insights on the origins of SEO, and share excerpts from the movie.

With futuristic concepts like driverless cars and virtual reality becoming reality, you could be forgiven for thinking we are in a golden age of innovation. Are we really seeing true innovation? Where are we seeing the real imaginative ideas that are going to change the world?

Nov 9
13:45
PandaConf
«The three secrets you need to know about the future of scaling your business»

HubSpot has revolutionized inbound marketing. But in a constantly changing space, what are the inbound marketing secrets of the future? In this PandaConf briefing, Hubspot CEO Brian Halligan will share the three secrets you need to know about the future of scaling your business.