Data-Driven Decisions: How to Drive Efficiency in Your Business

Sessions Information

Managing
a thriving business requires more than having sales that outpace expenses. To
make smart decisions for sustainable growth, successful businesses critically
evaluate customer purchase trends, local market predictions and business
capacity. In this session, you, too, will learn how to identify and evaluate
key metrics to make those all-important data-driven decisions.

Chris Clark is the Director of Customer and Market Analytics at Ferguson Enterprises in Newport News, VA. He started at Ferguson in 2005 as the Senior Market Research Analyst and now leads Ferguson’s Market Research and Customer Analytics programs.
In his current role, Chris oversees Ferguson’s Market Research, Customer Experience, Customer Insights, and Digital Analytics teams. Their combin

Henry Wood is the Vice President of Residential Trade Business Development for Ferguson. With a focus on execution and alignment, he is responsible for the overall strategic direction of the company’s residential business. Over his 23-year career, he has held branch and corporate roles covering many aspects of the business. Henry also represents Ferguson on the PHCC Educ. Foundation Board of Gov.