Sarah Churman’s raw, emotional reaction to her hearing implant being activated was attention grabbing by itself six months ago. Now it’s featured prominently at the beginning of “Kony 2012.” The exposure comes during another life-changing moment for Churman.

Sloane and Sarah Churman are finally facing a problem every other parent does, and they don’t mind at all. For four years they’ve had to encourage their daughter Olivia to speak up, due to Sarah’s hearing impairment. “Now we’re having to work on inside voice, inside voice,” Sloane said. “You don’t have to be near as loud.”