"They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws."

You know if the company's co-founder says users aren't using LinkedIn's power, it must be true.

To help you out, we put together our favorite tips and tricks for LinkedIn.