Content marketing can be a tricky area for brands whose products or services are not traditionally seen as ‘sexy.’ But IBM has turned that idea on its head and produced some of the most exciting content I’ve seen in any industry.

In this post I’m going to take a look at some of the best examples of IBM’s content, and why I think this company’s strategy is so effective.

Executing successful social media marketing campaigns has become more costly over the years, and for many brands, organic success is harder and harder to find. But that doesn't mean it no longer exists.