Game PlansCommunication Strategies: New technology
offers many new and exciting ways to communicate. But you must know
when to use what form--and when to come out from
behind the screen. By Dr. Vincent Mumford

Emergency Plans: Most schools have updated their overall emergency protocols since Sept.
11. Does your athletic department have its own
Emergency Athletic
Action Plan? By Dr. Richard Borkowski
Cover Story Change in the AirAs
cheerleaders become more athletic and more interested in competing,
many squads are looking to be called sports--and count under Title IX
numbers. In response, many athletic directors are rethinking how they
manage their spirit programs.

When considering
the status of spirit squads, it's useful to examine how the
expectations of sports have historically differed according to gender.

Leadership

Taking a Timeout Today's athletic director must be
an efficient manager and an effective leader. The trick is doing both
at the same time. By Dr. Elizabeth Alden

Sports Medicine A
Second Opinion Selecting and supervising
team physicians is not as straightforward as it once was. Opinions vary
on everything from what the doctor's background should be to who should
oversee the MD.