It’s Your Job To Help Your Website Visitors Make It Over The 3 Critical Hurdles.

Web Searchers—Your Prospects—Are Subconsciously Making Split-Second Decisions That Will Make Or Break The Success Of A Contractor’s Website.

Okay, so maybe you won’t actually DIE.

But you could lose website visitors that SHOULD be buying from you—which is totally unnecessary.

When somebody lands on your home improvement website, their subconscious brain goes into hyper-efficient mode to quickly make split-second decisions about whether or not to continue looking at your site. My totally unscientific research shows that there are THREE major hurdles you’ve got to help prospects clear if you want them to truly engage with your website and actively consider doing business with you.

Wolt, who owns Columbus-based Zen Windows, seems oblivious to the way a window company “is supposed to be run.” It’s 7:15 AM on a sunny but cold winter morning, and he’s on his way to the first of his two daily sales appointments. Both leads are referrals, and he’s smiling because he knows there’s a 90% chance he’ll close both deals.

Dan should know—he’s got plenty of experience working with referrals. Since he started the company in 2005 his referral business has risen from less than 10% that first year, to 20% in 2006, to 35% in 2007… and over 50% for every year since then. Even during the recession.Read More

Monopolize Your Marketplace Took Her Home Show Strategy From “Drab” to “Fab” And She Made A Bundle.

Kathi Fleck Is A Master Designer & Remodeler…
But She Needed MYM’s Help To Give Her Home Show A Makeover.

Written by Rich Harshaw

Note: This article is part of Monopolize Your Marketplace’s ongoing “Client Success” series. All of the information is real and current; please respect the privacy of the companies mentioned; they don’t want to be overwhelmed with questions and comments.

You know the old story about the “cobbler’s children have holes in their shoes” and “the barber’s kids desperately need haircuts”? That’s kind of how I felt when I met Kathi Fleck, owner of LoneStar Property Solutions, and looked at her contractor marketing—and her home show materials, in particular.

I quickly recognized that Kathi was no ordinary remodeler. Her background and passion was design… and she had an uncanny ability to reach into people’s’ brains, grab a clear picture of what they were hoping to achieve, then deliver exactly what they wanted. Clients were always thrilled with the final results, and would often say things like “It’s exactly like I imagined it would be—except it’s BETTER!”

So as I worked through the Identity creation process, the challenge was—as usual—to find an interesting, engaging, and compelling way to communicate her unique abilities. Here’s what we came up with for headlines: