iPad Web Usage Drops 7.1 Per Cent Over Christmas

iPad traffic in the US and Canada has dropped by 7.1 per cent over the festive season, according to a study of smartphone and tablet impressions by Chikita.

The Kindle Fire HD was a Christmas best-seller for Amazon, gaining a 3.0 per cent share of tablet traffic to reach 7.5 per cent, but it’s still a distant second to Apple’s device, which has a 78.9 per cent share of tablet web usage.

Samsung’s Galaxy tablets, both the 7″ and 10″ versions, increased their share by 1.38 per cent to give a 4.4 per cent share. The Google Nexus 7 and 10 tablets increased by 0.9 per cent, taking a 2.0 per cent share.

The iPhone 5 and Samsung Galaxy S3 increased their share of smartphone impressions by 1.1 per cent and 1 per cent respectively, which means the latest Apple smartphone now commands 8.3 per cent of impressions, while the earlier released Android handset manages 4.3 per cent.

Chikita looked at impressions from 1 to 27 December 2012 to see what devices were been most widely adopted over the Christmas period.

Author Description

Kirsty took the leap from the north-west to London in 2011 after securing a comms role working for the mobile marketing start-up Somo. Since September 2012, she has worked as a reporter for Mobile Marketing, writing news and features, appearing in videos and creating podcasts. Kirsty is now something of a 'mobile expert' and is particularly interested in mobile payments, mobile advertising and using mobile for good.
She has completed freelance projects for Wired, Dods, the Observer and Utility Week.