Every day I hear stories from customers about previous CRM projects gone wrong. Here, I have identified the most common mistakes that occur during a CRM implementation and suggest how to avoid them: 1. Not having a clear picture of your objectives BEFORE...

We’re in a world where smart phones, marketing and everybody else is vying for our attention. Our senses are constantly hammered from all angles and some of these distractions are of our own making. The next time you’re out and about, stop to watch...

An image speaks a thousand words and the image on the right speaks 1017 words. The gist of it though tells us a lot about perception and the way that we face our customers or potential customers. Depending on the nature of a business, you could look after...

2494 years ago was the battle of Thermopylae where King Leonidas of Sparta fought and held, for some time, the Persian army of Xerxes. This famous last stand has been documented in two feature films; however the lessons that can be learnt don’t just...

A millennial is defined by the Oxford Dictionary as: “a person reaching young adulthood around the year 2000:the industry brims with theories on what makes millennials tick generation Xers and millennials have some real gripes about the world their...

We work with companies wishing to streamline their business by implementing a new CRM system, and always look at ways of helping them manage this change. Implementing a new system can be a challenging prospect. Employees accustomed to certain workplace...

Whilst sat down a few nights ago (in between something as mind numbing as Celebrity Big Brother) a Flora advert appeared with the same cartoon boys from their previous advert. I thought to myself, ‘here we go again another dreadful advert with a rubbish...

The decision to look for a CRM system is normally the result of realising it’s time for change. Procurement, sales and provisioning processes continue to evolve, fresh innovative technologies are developed and customer expectations reach new levels....

I’m lucky enough to work in a software development environment all day every day, and as a result witness some small but clever shortcuts to work fast in and around the web browser. So for the people who wish there was a quicker way to complete forms,...