Our guest today is Lindsay Tredent Mauch is, and we’re going to talk about SEO for your blog. Lindsay is the Founder of LTM Digital, a Marketing & Social Media Boutique Agency focused on health, fitness, and technology and runs her own health and fitness blog, FitAndAwesome.com.

Lindsay shares the evolution of Fit and Awesome, as well as how to create blog posts for SEO.

Lindsay, who she started her own business while working full time, explains how in 2012 she went through a health and diet change. As she got healthier, people asked to read about her journey, but she did not have a dedicated blog. Over Thanksgiving weekend 2012 the Fit and Awesome blog was born.

Lindsay started writing, went on The Whole 30 Challenge in January, and made a goal to write every day that month. Six months later, she had a website with a huge following.

Marci talks about what you need to know to write, prep and self publish a book.

People choose to self publish for many reasons: you have more control, you can set your price, you can decide on distribution, and mostly so you don’t have to wait many years to get an agent, find a publisher, and get released.

So many people have a lot of information to share, and this is an easy way to get it out there, Marci says.

Harry Duran joins us on the Guided Goals Podcast, and we’re going to talk about interviewing guests for your podcast. We’ll also talk about maintaining ongoing engagement with them well after their episode is live.

Harry Duran is the host of Podcast Junkies and the founder of FullCast, a full-service podcast concierge service. Note: Harry’s next Blab podcast is this Wednesday, January 13.

Debra Eckerling, project catalyst and host of the Guided Goals Podcast, answers questions about how to set and achieve goals in the new year.

Debra is joined by Tara Coomans, founder of Poodle Mafia, who will be asking the questions, posted by the Guided Goals community. (Tara was the first podcast guest ever, and now joining us for the first show of 2016.)

Blake Jamieson joins us on the Guided Goals Podcast, and we’re going to talk about using your Hustle. Blake is a content marketer who specializes in helping brands and individuals stand out in a noisy digital world. He is the author of Tinder Hacks, and creator of TwitterWorkshop.com.

Want to create something useful? Look at what will make your life easier and go from there. That was what happened when Kelley Coughlan and Jenn Deese created Pursecase.* The duo, who are also partners of Melrose PR in Santa Monica, talk with Guided Goals’ founder Debra Eckerling about their experience. Plus, they offer advice for would-be entrepreneurs.

One of the things I love about living in Los Angeles is the access to so many creative, inspiring, passionate business-minded people in the LA Start-up Scene. Entrepreneurs were out in full force at last week’s Silicon Beach Fest, in Santa Monica, California. Presented by Digital LA, this is the second annual Santa Monica event … plus, they had a Hollywood mini-version last fall.

Below are excellent tweeted advice from #sbf 2013 … pay close to the first and last tweets. They are my favorites.

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What People Are Saying

Debra helped me jump start a complex side-project website that was on the back-burner for about 6 months. Within a few weeks of in-person meetings and email exchanges, I had a solid plan. Within a month the project was live and in production. If you need help getting a project moving, I highly recommend getting help from Debra and her company, Guided Goals.