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It’s comforting when a customer service representative remembers your name, at least it is for me. But most call centers organize interactions by “tickets” or “case numbers.”

That’s something that two-year-old startup Gladly hopes to change. The San Francisco-based cloud software company emerged from stealth Tuesday with $27 million in venture funding from Greylock Partners and NEA. It was incubated by Greylock investing partner Joseph Ansanelli, a former executive from business software companies Kana and Vontu who is assuming the CEO role. He declined to disclose the company’s valuation in its latest funding round.