Patients have become more involved with their care. Therefore, healthcare systems and providers are under intense pressure to change the dynamics of their interactions with patients and prospective patients.

June 2016

Back in April of 2015, we drafted "SEO Best Practices for On-Page Content". With all the SEO changes that have happened since this blog post originally launched, we thought we'd update it to meet these new guidelines (highlighted in yellow below). You're welcome!

The Cleveland Cavaliers are the 2016 NBA Champions!!!! We are so proud of our team and of our city, we are out in full force to honor our Cavs in their parade today (who can work?!)! Take a look at some of the pictures around our office as we celebrate! GO CAVS!

You might be thinking to yourself, "Another social media takeover? Don't these people ever work?!" The great thing about working here is that playing on social media is considered work! Today's guest is Caitlin Baker, Account Coordinator at Hileman Group. When she's not here coodinating things, you'll find her playing softball, volleyball or watching her parents' dogs. Follow her on Twitter and Instagram (#HilemanTakeover) all day to get a look into the life of Caitlin!

Think of all the great content you interact with on a daily basis. Now think about how you found it. Great content doesn’t follow the “If you build it, they will come” model. To get people to come, you have to build a strategy around it. Your potentially-great content is essentially hidden from your viewers until you’ve found a way to share it. And trust us, your audience likely won’t find your content by digging for it on their own.

We are so proud of our Cleveland Cavaliers, 2016 Eastern Conference Champions! We are more than ready to take on the Golden State Warriors this Thursday, Game 1 of the NBA Finals. To show our support, we have a picture of Quicken Loans Arena, home to our Cavs, as this month's desktop wallpaper. No matter what happens, this team will hold a special place in our hearts. We are #ALLin216!