Archive for the ‘branding’ category

We used the ancient scripture of Gortina as the main theme for our design. The scripture is considered to be the oldest in Europe, and it is related to commercial laws of the time, including the trade of olive oil.

The pattern on each package was inspired by traditional folk art from another region of Poland. There are pattern inspired Łowicz, Opoczno and Kurpie cutouts, embroidery and motifs of folk costumes from Bilgoraj, Kraków, Kaszuby, Podhale and the Beskid Śląski.

White paper contrasts well with chocolate, fruits and jelly beans, colorful sides and the graphic elements. Illustrations, made a black line, not only to determine the shapes of windows, but also, along with descriptions create the ”tasty” reception of the product.

The handmade lampshades, the tables and the wooden grid on the wall are made out of bamboo, a very sustainable and fast growing popular construction material in Asia. The petrol on the wall reminds of the pretty beaches of Thailand with it’s beautiful blue weather and it’s endless sky.

By using fresh colors and textures, we were able to create an atmosphere that compliments the food as well as the service. The use of green is prominent yet not overpowering. We introduced the red color through the tree element to add a fun and psychedelic touch that is the center of the entire place.

The design is capturing that fresh, healthy, tasty character of the products inside, putting it in the spotlight. It is all centered and build around the tomatoes or the beans, letting them have a colorful, magnetic impact on the customer.

As part of the Selfridges ‘Shakespeare reFashioned campaign’, Ralph Lauren POLO aimed to focus on the relationship between what happens on-stage and what is implied to be taking place in the darkness off-stage.

Mamalan are authentic Beijing street food restaurants in the heart of London. Founded by Ning Ma and her mother ‘Mama Lan’, the original Brixton Market dumpling house quickly expanded to 5 locations across the capital.

Vibrant red, white and blue blocks of geometric colour coat the entire space to pay homage to the nation’s athletes, with tracks and pitches decorating the space that also picking out the colours of the French flag.

Replacing Tails’ original old fashioned looking logo is a new bold black font with a mottled, uneven texture, as if the brand mark has been hand stamped. Sheridan&Co worked with Tails to devise the strapline ‘Masters Of Mixing, Batching & Imbibing’ which rests beneath the ‘Tails Cocktails’ logo, qualifying the heritage and craftsmanship values communicated in the overall look and feel of the label.

While all of these use the same structure to ensure consistency, the packaging is the perfect place to create and explore new visual resources or collaborate with artists. It’s the place where they transmit their philosophy of constant creation.