Canada is an important market for TNZ because they stay for extended periods of time and visit more of New Zealand’s regions. Unlike other long-haul markets, Canadians don’t seem to have a problem with the distance and time required to travel New Zealand.

Air New Zealand has debuted its first global brand campaign with a first-phase launch here in Canada and the U.S. that includes a travel agent contest offering the chance to win a trip for two to New Zealand.