Rovio CMO Peter Vesterbacka said at Slush that Rovio wants to become “the first entertainment brand with one billion fans”. He added that this should be easy, because Coca-Cola already has that number of fans and “they’re just a soft drink.”

Rovio is one of those companies that’s a walking business school case.

Not your mama’s movie either, but with top class talent like John Cohen and David Maisel (Iron Man) is executive producer. Instead of partnering up with a seasoned Hollywood player like Disney, Rovio announced that it would make and finance the film itself.