The BreakfastFirst Campaign in California

The BreakfastFirst Campaign is a three year initiative to help California's students reach their full potential and California's schools maximize available federal resources by strengthening school breakfast programs. The campaign identified three goals for completion within the first three years:

“All school breakfasts will appeal to students and promote optimal health.”

The campaign aims to ensure that all students are served optimally nutritious breakfasts by encouraging participation in programs such as Classroom Breakfast and Second Chance Breakfast. These models are known to dramatically increase participation in school breakfast programs, bringing the benefits of school breakfast to the maximum number of students.

Breakfast & the Bottom Line

There are fiscal benefits to operating an effective school breakfast program. School districts that maximize school breakfast participation, decrease absenteeism, and reduce tardiness. With effective breakfast models schools can:

“Improve average daily attendance and increase related funding.”

“Maximize state and federal meal reimbursements.”

“Increase "indirect cost" allocations to the district's general fund.”

The BreakfastFirst website provides information about the campaign as well as tools and resources to help schools and individuals learn about the fiscal, nutritional and academic performance benefits of of providing and getting kids to eat a balanced breakfast.