Israel in Discussion for Sponsorship Deal With Liverpool Football Club

Clive Brunskill/Getty10 Nov 2016

Ynetnews reports: British soccer team Liverpool Football Club, one of the most prestigious teams in the world, has suggested that Israel sign a sponsorship package which will see an Israeli logo featured on giant billboards in the stadium of Anfield as well as on the sleeves of the shirts worn by the players.

The club’s business development manager met on Monday with Israeli Tourism Minister Yariv Levin where he made the suggestion.

The meeting took place during the World Travel Market (WTM) fair in London, where Levin and Israeli Ambassador to the UK Mark Regev opened the Israeli booth.

A club representative noted that the initiative and desire to work with Israel stems from the club’s owners, two of whom are Jewish. According to the representative, the sponsorship with significantly generate further tourism to Israel of the club can greatly assist tourism in Israel. In addition to the Israeli logo appearing on the sports kit and in the home stadium, recently renovated at the cost of 130 million pounds, it will also feature on the club’s active social media pages. Players will also be brought to visit the country.

Liverpool is considered one of the best teams in Israel with three of its past stars hailing from Israel—Avi Cohen, Ronny Rosenthal, nicknamed “Rocket Ronny” and Yossi Benayoun.