Let
us introduce you to all the various online advertising strategies that will
help you create an affordable and flexible online advertising budget.

Create
Podcast Ads

Podcast
ads have become increasingly popular, and they allow you to promote your
business and engage your audience by building an immersive connection. You can
even share and sponsor podcasts that are most relevant to your product or
services or create your very own podcast.

YouTube
Commercial

Despite
being the most widely used social media platform, YouTube is largely overlooked
by NGOs, churches and small businesses while making online advertising efforts.
YouTube allows you to reap countless advantages, and the best part is, it costs
absolutely nothing to run a commercial on the site.

So,
if you have an existing TV commercial, you can extend its shelf life without
having to pay for any more airing time. YouTube will run your commercial for
you and the viewers who like your services or products can be guided towards
your website.

Not-for-Profit
Strategies

NGOs
and non-governmental organizations can benefit from multiple not-for-profit
advertising tricks and strategies. For instance, you can seek out professionals
who can volunteer their services for free just to build a brand image.
Furthermore, the Donate Now button on Facebook has emerged as the most
innovative strategy to raise money to fund ventures and volunteer program.
The Google Ad Grants program allows you to reap an award of $10,000 if you
qualify for free advertising.

Instagram
Ads

Instagram
ads are an extremely cost-effective and hassle-free method of generating
real-time traffic to your website, and it doesn’t even require you to set up an
Instagram profile or account. Facebook directly manages the ads, and with every
click on an Instagram ad, the user is directly taken to the website without
filtering through the profile. The best part is, Facebook provides more than
600 targeting options to specify your Instagram ads and achieve all your
advertising goals.

Video
remarketing

Creating
remarketing lists in Google Analytics and then importing them to Google AdWords
has emerged as a popular and cost-effective adverting strategy. However, most
online advertisers make the mistake of remarking their lists directly in Google
AdWords, which causes this approach to lose its effectiveness. If you take care
to use both the Google tools, you can make the most of your video ads. Here’s a
powerful tip to boost advertising goals: Install the Facebook pixel so you can customize
your Facebook audience and retarget your specific consumer audience with
relevant video ads.