Advertisement: The advertisements for Stuff Fibre appeared in various mediums and contained the claim "Stuff Fibre: Probably New Zealand's Fastest Internet".

The Chair ruled the complaint was Settled.

Complainant, Vodafone, said: the representation could confuse consumers and was misleading.

The relevant provisions were Principle 1, Principle 2, Principle 3, Principle 5 and Rule 2 of the Code of Ethics and Principle 1 and Guidelines 1(a), 1(b) and 1(d) of the Code for Comparative Advertising.

The Chair ruled to deal with the matter by "adjudication with attendance of the parties" pursuant to Rule 3 of the Complaints Procedures of the Advertising Standards Complaints Board.

The Advertiser confirmed the campaign was being withdrawn and replaced and the Complainant agreed to Settle the complaint.

Accordingly, the Chair ruled the complaint was Settled.

Chair's Ruling: Complaint Settled

The data used in this site has been taken from the New Zealand Advertising Standards Authority's Complaints Database. Some adjustments have been made to improve consistency, such as standardising company and complainant names. We do not guarantee the accuracy of this data. If you find any errors, please let us know by emailing us at [email protected].