We talk a lot about fair trade and what it means to be ethical and sustainable but I know this concept can be hard to grasp at the root level. We know being ethical is important, but how important is it? And what does it really mean for the supply chain? How does it impact the artisan or the manufacturer right at the beginning of the supply chain, on the other side of the world? And is it ok to do the occasional purchase at Kmart? I get it! I've asked all the same questions myself and the journey of becoming a more ethical consumer is exactly that - it's a journey!