If you've heard the name Red Pill Black, you may not know it, but you've heard of Candace Owens. This timing of this weeks episode is fortuitous since there's been a bit of a firestorm ever since Kanye West recently stated that he loves the way she thinks.

Who is Candace Owens?

Candace Owens, a.k.a. Red Pill Black was woke, to use the vernacular, to the Red Pill (apropos the reference comes from the movie The Matrix, wherein the hero awoke to true reality) reality after being pummeled for trying to start an anti-bullying website. The Left accused her of unwarranted doxing of individuals. She awoke to the reality of the Left and has since gravitated towards

Background:Candace was born in Stamford Connecticut in 1990. She attended the University of Rhode Island and graduated with a B.A. in journalism. She has worked for Vogue and for a private equity firm. During her appearance on the very well done Rubin Report she details much of her own journey.

Notable Achievements:

In addition to a successful YouTube channel that can boast a video that reached 80 million people (!) she has done a number of great speeches at universities and been taken on as the Communications Director at Turning Point USA. She's been the subject of stories from all corners of the internet (for example, this one that includes a discussion of push back from true black conservatives). But that's just good for her brand, and her brand is young, African American emerging conservatism. That's part of why we need her in the conservative movement.

Why We Need Her:

Given that Republicans have repeatedly dropped the ball with conservative supporters in the last year and a half or so, it's not surprising that they have continually been unable get a foothold in the African American community beyond a paltry few percent. Sure, there have been African American conservatives like Thomas Sowell who brilliantly advocate for conservatism. But they have been unable to reach the audience with the effectiveness that "Red Pill Black" does. In that regard her outspoken advocacy of conservatism checks two boxes: (i) it reaches the right audience and (ii) it does so in a succinct and understandable way to which the audience can relate. For example, her response to the Kanye West backlash was a brilliant tweet of her own:

Far right? Allow me to clarify: I believe the black community can do it without hand-outs. I believe the Democrats have strapped us to our past to prevent us from our futures. And I won’t stop fighting until all black Americans see that.
I’m not far right—I’m free. pic.twitter.com/wtqCuYPtM2

There is a simple effectiveness to that response at a visceral level. And she can reach a younger African American audience that Mr. Sowell would have difficulty reaching. Indeed, her views need not be limited to any 'community'; they are universal in their common sense. It's not that the common sense has been lacking, it's the right messenger. Candace delivers her message in a truly effective manner.

Highlight Reel:

Since being thrust into the limelight Candace has done a remarkable job putting forward conservative ideas from an African American perspective, and she has done so fearlessly and frequently. As a result narrowing down her highlights to just one has been difficult (just as it has with all of the previous Conservative Insurgents). However, to keep this short, I've narrowed it down to this particular one as emblematic of her ability to communicate and push back against unfair attacks on her and those who would listen to her.