MAVI Heritage

MAVI HERITAGE

In the world of denim, however, we are anything but. Infusing Mediterranean detail with world-class denim, we give an exotic twist to an otherwise run-of-the-mill garment.

Today, clothes are intentionally divorced from their origins, but we choose to stand out. We celebrate the rich culture of our exotic background; we seize every opportunity to show off our mastery of techniques acquired over more than 50 years in the industry.

The 2011 Bread and Butter trade show in Berlin is just one example of our willingness to display our processes and techniques. We unveiled the Denim Kitchen, where a ‘chef’ prepared a pair of Mavi jeans right then and there. We drew parallels between the preparation of a gourmet meal and the crafting of a pair of Mavi jeans: the immaculate attention required for each unique thread, rivet, and zipper; the mastery over our tools; and the final touches that make us proud to call them Mavi jeans. Like watching any master at work, the crowd was spellbound by this process of creation, from washing and processing right through to finishing.

Even with our heritage of craftsmanship, we never stay still, always pushing for innovation. Since 1991, we’ve become Turkey’s biggest fashion label. We have ventured onto the global stage, being featured in over 4,000 stores, in 50 countries, with more than 285 of our own retail stores. With the likes of Lady Gaga, Adriana Lima, Kate Winslet, Carly Rae Jepsen, and Jason Biggs on our side, it’s easy to see why our shade of Mavi is anything but ordinary.

MAVI SIZE GUIDE

MENS JEANS | PANTS

As a general rule, our men’s jeans & pants are designed to fit the following body measurements. There may be slight variations to this depending on the product.

MAVI

WAIST (CM)

28

72

29

74

30

76

31

79

32

81

33

84

34

86

36

89

38

91

There are 3 measurements to consider when purchasing a pair of jeans or pants:

Front Rise
There are typically 2 types – low rise (9.5” -10”) & mid rise (10.5”). Use your favourite pair of jeans to measure the crotch to the top of the front waistband.

Waist
Find your natural waistline. This is the narrowest part of your waist, about 1” above your navel. Ensure measurements for waist and hip are taken in centimeters to reflect true Mavi size.

Length
This is also known as inseam or inside leg. There are typically 2 types – regular (32”) & tall (34”). Use your favourite pair of jeans to measure from the crotch to the hem, down the inside leg.

Waist
Find your natural waistline. This is the narrowest part of your waist, about 1” above your navel. Ensure measurements for waist and hip are taken in centimeters to reflect true Mavi size.

Hip
The hip should be measured around its fullest part (about 8” below your waist).

Length
This is also known as inseam or inside leg. There are typically 3 types – crop (28” – 30”), regular (32”) & tall (34”). Use your favourite pair of jeans to measure from the crotch to the hem, down the inside leg. Denim short lengths will vary depending on the product.

On each product page, please refer to:

Length Options for jean length availability

Style Details for more specific product details

Size & Care for more specific measurements & care instructions

MAVI SIZE GUIDE

WOMENS PANTS | SHORTS

As a general rule, our women’s pants & shorts are designed to fit the following body measurements. There may be slight variations to this depending on the product.

MAVI

AU (CM)

WAIST (CM)

HIPS (CM)

XS

8

64

93

S

10

69

98

M

12

74

103

L

14

79

108

XL

16

84

113

There are 3 measurements to consider when purchasing a pair of pants or shorts:

Waist
Find your natural waistline. This is the narrowest part of your waist, about an inch above your navel.

Hip
The hip should be measured around its fullest part (about 8” below your waist).

Length
This is also known as inseam or inside leg. Pant & short lengths will vary depending on the product.

On each product page, please refer to:

Style Details for more specific product details

Size & Care for more specific measurements & care instructions

MAVI SIZE GUIDE

WOMENS SKIRTS

As a general rule, our women’s skirts are designed to fit the following body measurements. There may be slight variations to this depending on the product.

MAVI

AU (CM)

WAIST (CM)

HIPS (CM)

XS

8

64

93

S

10

69

98

M

12

74

103

L

14

79

108

XL

16

84

113

There are 3 important measurements to consider when purchasing a skirt:

Waist
Measure around your natural waistline. This is the narrowest part of your waist, about an inch above your navel.

Hip
The hip should be measured around its fullest part, about 8” below your waist.

Length
This measurement is taken from the top of the front waistband to the hem of the skirt. Skirt lengths will vary depending on the product.

On each product page, please refer to:

Style Details for more specific product details

Size & Care for more specific measurements & care instructions

MAVI SIZE GUIDE

WOMENS SHIRTS | T-SHIRTS | JACKETS

As a general rule, our women’s shirts, t-shirts & jackets are designed to fit the following body measurements. There may be slight variations to this depending on the product. As our shirts & t-shirts are generous in fit, we recommend that you purchase down a size.

MAVI

AU (CM)

BUST (CM)

WAIST (CM)

HIPS (CM)

XS

8

91 - 95

64 - 67

86 - 89

S

10

99 - 103

71 - 75

95 - 99

M

12

107 - 111

80 - 85

103 - 107

L

14

116 - 121

90 - 95

111 - 115

XL

16

125 - 129

100 - 105

119 - 123

There are 3 important measurements to consider when purchasing a shirt, t-shirt or jacket:

Bust
Measure under your armpits, around your shoulder blades & over the fullest part of your bust. Do not pull the tape measure too hard.

Waist
Measure around your natural waistline. This is the narrowest part of your waist, about an inch above your navel.

Hip
The hip should be measured around its fullest part, about 8” below your waist.

On each product page, please refer to:

Style Details for more specific product details

Size & Care for more specific measurements & care instructions

MAVI SIZE GUIDE

MATERNITY JEANS

As a general rule, our maternity jeans are designed to fit the following body measurements. There may be slight variations to this depending on the product.

MAVI

AU (CM)

HIPS (CM)

24

6

88

25

7

90

26

8

93

27

9

95

28

10

98

29

11

100

30

12

103

31

13

105

32

14

108

There are 4 important measurements to consider when purchasing a pair of maternity jeans:

Front Rise
Our maternity jeans are typically all low rise (7.5”). Use your favourite pair of jeans to measure the crotch to the top of the front waistband.

Waist
In most cases, the maternity jean size correct for you will be the same size as you normally wear. Elasticity in the side pockets will accommodate the growth of your stomach.

Hip
The hip should be measured around its fullest part (about 8” below your waist).

Length
This is also known as inseam or inside leg. Use your favourite pair of jeans to measure from the crotch to the hem, down the inside leg.

On each product page, please refer to:

Length Options for jean length availability

Style Details for more specific product details

Size & Care for more specific measurements & care instructions

MAVI SIZE GUIDE

MENS JEANS | PANTS

As a general rule, our men’s jeans & pants are designed to fit the following body measurements. There may be slight variations to this depending on the product.

MAVI

WAIST (CM)

28

72

29

74

30

76

31

79

32

81

33

84

34

86

36

89

38

91

There are 3 measurements to consider when purchasing a pair of jeans or pants:

Front Rise
There are typically 2 types – low rise (9.5” -10”) & mid rise (10.5”). Use your favourite pair of jeans to measure the crotch to the top of the front waistband.

Waist
Find your natural waistline. This is the narrowest part of your waist, about 1” above your navel. Ensure measurements for waist and hip are taken in centimeters to reflect true Mavi size.

Length
This is also known as inseam or inside leg. There are typically 2 types – regular (32”) & tall (34”). Use your favourite pair of jeans to measure from the crotch to the hem, down the inside leg.