LUKE SAUNDERS, founder, Farmer’s Fridge

Can you make money supplying fresh prepared food via vending machines? Not everyone was convinced back in 2013 when Luke Saunders launched Farmer’s Fridge,​​ but we started taking him a lot more seriously last year after he persuaded the former bosses of ZICO and McDonald's, among others, to part with a cool $10m to fund his endeavor…

From a geographical perspective, he is currently focused on going deep – rather than wide – but longer term, Saunders’ ambition is to make Farmer’s Fridge a national concept with tens of thousands of locations: "We don’t want to stop until it’s easier and more convenient to get a salad than a candy bar.”​