London, United Kingdom

Westfield World Trade Center

New York, New York

Westfield San Francisco Centre

San Francisco, California

Westfield Century City

Los Angeles, California

Westfield Sydney

Sydney, Australia

Westfield Sydney is under Scentre Group. Scentre Group is an owner and operator of Westfield in Australia and New Zealand.

Westfield Labs launched in October 2012 as an entity of Westfield Corp, serving as a global digital lab focused on removing the friction from physical commerce.

Westfield Labs is committed to transforming emerging ideas and technologies into viable businesses that move the retail industry forward.

The team develops and pilots new technologies that converge the digital shopper with the physical world. Over time, new products, partnerships
and services will be commercialized globally.

Our Customers

Our customers are the billions of shoppers around the world making more than 1.1 billion shopping visits a year at more than 85 of our shopping centers.
As shopper expectations and desires in both the physical and digital worlds shift, our goal is to bring them the most unified, intuitive and personalized
shopping experience possible.

We FocusOn The NewDigital Shopper

Source: Morgan Stanley Research

Consumers Can Get Anything, Anytime, Anywhere

Digital channels are enabling 24/7 access to products and new on-demand services.

Physical Stores Still Play a Huge Role in the Shopping Journey

Enabling consumers to shop via multiple channels pays off: average spend of 3-channel consumers is more than twice that of
single channel shoppers.

(Source: The Verde Group, "Together with the JH.Baker Retailing Center at the Wharton School")

Mobile is a Must

Number of worldwide mobile internet users surpassed the number of desktop internet users in 2014.

Why Omnichannel Is Relevant

In order to meet the on-demand nature that shoppers expect, you have to deliver unique services that remove friction across all touchpoints.