I wonder what the world’s most famous climate denier, US president Donald Trump, makes of that statement, given Ford’s iconic place in the American industrial landscape. (He probably has a taste of it because of Ford’s refusal to back his plans to roll back state-based fuel emissions targets).

The ‘New Deal for Europe’ was initiated by the European business network for Corporate Sustainability and Responsibility (CSR Europe).

The stated aim of CSR Europe is “to co-build with the European leaders and stakeholders an overarching strategy for a Sustainable Europe 2030”.

It proposes to do this by calling on “businesses, governments, organisations and policy-makers to work together to develop a comprehensive Sustainable Europe 2030 strategy based on the United Nations Development Goals and the Paris Climate Accord”.

CSR Europe is arguing that there needs to be a balance of environmental, economic and societal needs while tackling the challenges of climate change.

“When businesses and governments introduce sustainability measures, they tend to put their own interests first. But climate change is an issue that affects us all, and it requires acting out of the interests of everyone.

“What better way to initiate that than by calling for widespread collaboration across industries, communities and borders, which can have the biggest impact and help us reach our sustainability goals together.”

Interestingly – Ford of Europe will be launching 17 electrified models for Europe by 2023 as well as committing to including an electrified option in all the company’s future nameplates.

What it does on the other side of the Atlantic where large fuel-guzzling SUVs predominate its offerings will be interesting to watch. With the investment by Ford in electric SUV manufacturer Rivian, plus the Mach-e Mustang – Ford America is definitely positioning itself for a greener, electric future.

Sadly, given the prevailing dogma-driven attitudes towards climate science by the current US federal government, it is hardly surprising that Ford is reluctant to make such a bold announcement of its corporate beliefs there. (Or for that matter, here in Australia).

Bryce Gaton is an expert on electric vehicles and contributor for The Driven and Renew Economy. He has been working in the EV sector for 10 years, and also is editor of the Australian Electric Vehicle Association newsletter.