Tag: Websites

Foxtons have long been recognised in the industry as innovators, to the point as I’ve written previously whereby agents have tried to seek some reflective glory from their brand. Their latest web site development again reinforces their position as a leading innovator within the estate agency sector.

Google announced last week that they are rolling out a new search algorithm change that helps make the search results “fresher” and the big news is that its going to change the results for around 35% of all searches. This is significant compared to other recent changes such as Panda, which only impacted around 12% of searches […]

Zoopla.co.uk have today launched their iPhone app, which you could say is better late than never. The benefit of being out later than the other main portals property apps is that they have some additional features worth looking at. It is a more complex app for the reason that it incorporates the Zoopla Zed index […]

Something I’ve seen as I crawl the web researching how agents can create effective online marketing, is the number of agents that have very similar looking branding/logo’s. In some cases, this is no coincidence… Here are just three examples of the branding/logo’s in question which are green and yellow and comprise an outer circle with […]

I recently reviewed the current crop of iphone apps and mobile sites from the property portals which I am tipping to become an important aspect of the portal wars. As mobile surfing increases rapidly it is important along with the benefits of GPS location searches. Since writing the report I have spoken to a few […]

I came across this review of some property web sites by a guy called Julian Hall of pureonlinegenius.com which I thought might be interesting for estate agents to watch. We all think we know what people are looking for, and there are a few companies out there who will tell you what people want and […]

So look4aproperty have launched a new product to supposedly “kick start the housing market” and used scarcity as a way to get agents flocking to them to sign up to be one of only two agents per town. But what exactly is the deal with this? Is it worth getting involved in?

The answer is not 292 If 140 characters, web 2.0 or 12secs rings a bell then please read on… I am searching for Estate Agents to help me with a research project into how agents are using web tools to market their brand and services. This might be via social media, through providing great content […]