Designed marketing and advertising materials including magazine Ads, brochures, postcards, flyers, etc. for use in print and electronic formats. Designed and managed web banner advertising programs for multiple websites.

• Successfully resolved significant backlog requests while meeting strict deadlines through effective time management and multitasking.• Developed new processes for getting involved with sales planning sessions and customer engagement earlier on, resulting in increased effectiveness in projects.• Received numerous internal and customer commendations on the quality ADESA Canada’s monthly advertising in various publications.• Significantly reduced marketing costs (up to hundreds of dollars per month) by setting up a high value and low cost image library.• Proactively contributed in evolving and maintaining the corporate brand image which led to streamlined and centralized management of promotions run by 14 auction sites.• Consistently met deadline of design and distribution of a weekly electronic newsletter and regular HTML email broadcasts; including list segmentation, development of offers and creation of marketing copy.

• Redesigned prevailing ‘Trucking’ magazine and established a fresh look.• Entirely designed the newly launched ‘Auto & Car’, which included the art work for all the sections, deciding fonts, photos and page layouts etc.• Designed most of the new print and web advertisements for these magazines, office stationery and promotional material, which resulted in excellent branding of the publishing house and more advertising orders for the magazines.• Commended for strength in page layouts.• Efficiently multi-tasked in handling of new initiatives while ensuring timely execution of current magazines.

• Excellent skills with applications enabled the branch to handle design projects from direct / indirect customers, adding net new business, improving customer loyalty, branch profitability and profile in the system.• Assumed all the responsibilities of the Digital work well ahead of the 3-month probation period and received a promotion within 6 months.• Recognized by Manager as being a quick and keen learner, a flexible team member, always willing to take on responsibilities above and beyond the job profile.

• Dramatically improved productivity and savings by introducing better applications and streamlining processes.• Commended by the editor / owner for the color correction results and improved design, which positively impacted the overall look of the newspaper. Recognized by the editor / owner for superior application skills.

“FLARE” MAGAZINE (Art Department), ROGERS MEDIA, Toronto, Canada 2002

InternProvided Graphic Design support to the Art Department team.

• Collaborated with the Art Director and suggestions were included in the Fashion pages.• Commended by the “Art Director” for initiative and determination.

DUBAIQUIZ.COM (Accton Middle East), U.A.E. Dubai 2001

Web / Graphic Designer

• Designed a new look for the web site twice by changing the complete layout including animations and buttons.• Launched a new section called “eKidmart” which was designed specially for children to shop online.• In a constantly time sensitive environment, met the deadlines for creating the overall layout of the quiz pages.