No matter what the size or nature of
your business, one of the things you need to put serious thought and
effort into is your marketing strategy. There is stiff competition in
all industries these days, and this makes it even more important to
market your own business as effectively as possible.

Driving traffic — as well as driving revenue — to your blog is likely your top concern. You’re constantly assessing different advertising and marketing strategies seeking the Holy Grail: tons of blog visitors that convert into dollars.

However, due to the thousands of influencers coming from the woodwork, the competition gets tougher each passing day.

Therefore, if you want to be one of the most sought-after lifestyle influencers in the market, then you need to learn from the best. Below are ten of the most influential lifestyle online personalities to date.

If you’re sick of your usual 9-to-5 job, with dramatic coworkers and demanding managers then make a change! Social media is growing more and more every day, as is the need for freelancing. Here is a list of the top 4 social media sites you should be utilizing from home, which in turn will allow you to become your own girl-boss.[Read more…]

In today’s age of information giants (i.e., Facebook and Google) dominating the online advertising, search, and traffic; smart marketers – most especially the content creators – know that they have to build a strong online presence to remain relevant and continually generate revenue from their content.

However, nowadays, this proves to be very difficult as these companies constantly change their algorithms – making a lot of businesses hard to be found. And understandably, lack of online visibility will make it even harder to monetize content. Because of this, creators often find themselves constantly contending with ad blockers and fighting stolen content. Moreover, worse, even the most popular creators on social media receive no rewards for the work they do. [Read more…]

In order to maintain a successful online presence, you have to be consistent and diligent, ensuring you’re utilizing multiple tools to help boost your brand visibility. To do this, weave together areas of Social Media, organic marketing, and website activity for maximum results. Let’s not forget that implementing strategy and making use of analytics goes a long way too. It can feel like a lot to take on all at once but begin well, with a strong domain, professional social media etiquette, and a powerful web host, and you’ll see your online presence sky rocket.

Social Media

The purpose of social media, apart from creating buzz within your following is primarily to lead your audiences back to your website. Posting outside links to relevant content will keep your following on their toes while showing them you’re interested in what others in your industry are discussing. This should be done 25%-50% of the time with a bit of additional wiggle room for re-tweeting on Twitter. The other 50-75% of the time, you want to be linking to new and engaging content posted on your website. [Read more…]

Instagram is a great way to reach out to a large number of people in a short time span. It’s cool, fun and trendy and yet, an effective way to put yourself out there. With the cool new feature, Instagram Stories, you can now generate and use great content to get more followers. Here are some tips on how to slay the game! [Read more…]

In this day and age, we live with the unfortunate truth that the President of the United States has decided that the best way of communicating with the public is through the 140- character format of Twitter. While these tweets range from slightly strange to borderline demented, it’s almost impossible to look away: it’s rare these days that we can get through a news day without hearing about another contentious tweet from Mr. Trump.

While you may be tempted to delete your social media accounts and go live in the woods, we have good news for you: there’s a still a lot of great, interesting stuff being posted on Twitter by visionary artists who believe in speaking truth to power and standing up to ignorant trolls. Artists like Killer Mike from Run the Jewels, Taylor Swift, Josh Tillman (Aka Father John Misty) all run super interesting social media accounts that address current events and sometimes create a sort of artistic narrative in-and-of themselves. [Read more…]

It’s expected these days to have one or more social media accounts. People will ask to add you on Facebook or connect on LinkedIn as easily as they’ll ask for your phone number. It’s simple for most people to find you online, too, since your profiles are only a search of your name away. For this reason, it’s essential to use basic social media safety strategies to keep your identity, information, and self safe. [Read more…]