Automated CRM & Loyalty Program

Take advantage of the vast potential that an integrated CRM and marketing automated system can provide to propel your business to new heights.

As the world becomes more interconnected through digital means, customers are demanding and expecting more from businesses to offer a consistent, transparent and personalized experience across all channels of the company. These include a consistent customer service experience from all locations, more control over the buying processes, and relevant messaging and promotions. With all these requirements, it is increasingly difficult to provide these services to your customers using traditional sales/marketing efforts.

With a properly utilized automated CRM & Marketing System, the sales and marketing department will be able to streamline their operations to increase efficiency and productivity. Information and data gained from the integrated system will be analyzed and insights will be gained to give a more personalized experience for customers with relevant promotional messages at the right time.

Our implementation of automated CRM & marketing systems can be described in 7 phases:

1) Build lists of target customers from the existing system of the client (if any)

2) Integrate and centralize all systems and data (old with new and offline with online systems)

3) Data mining/extraction to study and measure all the behaviours and activities involved

4) Segment and personalized based on the activity and score leads extracted

5) Nurture the existing customer for retention and generate new leads for more customer engagements

6) Automated marketing to individual customers through trigger events

7) Analyze the marketing & sales performance to refine and improve the approach

With A&A’s business insights and digital expertise, we provide top-notch guidance on the implementation of the selected CRM & marketing automation system that optimally integrates with your existing IT infrastructure and business processes.

From small-medium e-commerce businesses to large international fast-food chain restaurants, we have the experience to help you develop a comprehensive implementation plan to set up your automated CRM & marketing system to give your customer the best experience that they deserve.

We broadened our client's customer reach in the corporate market segment by familiarizing them with branding and marketing strategies. With our services, our client was empowered to establish a superior operational model catered directly to the complex needs of their business clients.