Honda Announces 'Earth Dreams' Range Of...: More Ask any advertising executive how you make a product sound more...

Hybrid and electric technology features in the Earth Dreams Technology lineup too: Honda says it has developed a new two-motor hybrid system which will launch in the company's first plug-in hybrid some time in 2012. Marking the move away from the mild hybrid Integrated Motor Assist (IMA) system that Honda has championed for the past 12 years, the two-motor high-power hybrid system will be capable of operating in electric-only driving modes in low speed urban environments.