On Monday April 28, 2014, Madshus biathlete Ole Einar Bjoerndalen (NOR) spoke to the United Nations during the “Panel for Sport on Development and Peace.” This is Bjoerndalen’s speech: Madam Chair, Excellencies, Distinguished delegates, Ladies and gentlemen: A few days before I went to New York for this meeting, I watched an interview on […]

On the first opportunity after Easter break, Ole Einar Bjoerndalen signs a new contract with Madshus products. “We are excited to announce that Ole Einar Bjoerndalen is with us for another two years,” says Per Wiik, Global Marketing Director at Madshus. “He is an important face for our brand and a great ambassador […]

Long days, lots of sunshine and a whole season’s worth of accumulated snow pack can bring some of the best skiing. But cold nights and long sunny days can also offer some of the most challenging waxing conditions. Enter Madshus Intelligrip, the most versatile skins known to man: monster grip and glide you’ve never […]

Last fall, Kristin Stoermer Steira (NOR) indicated that the 2014 Sotchi Olympics might be her last major championships. The Madshus cross-country racer was considering switching to marathon running with the 2016 Olympics in Rio de Janeiro as the overall goal. But after the Sotchi Games, where Steira, who is nicknamed “the perpetual fourth,” earned […]

“I’m really glad I’m not going to retire,” Ole Einar Bjoerndalen said after the last World Cup race of the 2014 season. The 40-year-old King of Biathlon has entertained the idea, but after becoming the most winning winter Olympian to date, with a couple of gold medals from the 2014 Olympics in Sotchi […]

Madshus racer Tom Reichelt (GER) snags the overall FIS Marathon Cup 2014 title after the Engadin Skimarathon in Switzerland last weekend. Reichelt finished 13th overall in the Engadin, but after winning the American Birkebeiner on February 22, he did not even need to podium in the final event in order to win […]

Ole Einar Bjoerndalen (NOR) tops incredible career with a pair of Olympic gold medals, a prestigious title and being elected the next representative for the IOC Athlete Committee. But he is still hungry for more. “The timing to retire now, after a successful Olympics in Sotchi, would be perfect. But the motivation and desire […]

Madshus athletes clean up at the 2014 Vasaloppet with John Kristian Dahl (NOR) earning the overall men’s title and Laila Kveli (NOR) winning the overall women’s title. Additionally, Joergen Brink (SWE) was third. The revolutionary Madshus REDLINE skis continue to dominate on the marathon circuit as well as on the World Cup. Madshus […]

Tom Reichelt (GER) wins the 41st American Birkebeiner, while Madshus racer Caitlin Gregg (USA) wins the women’s race. It came down to a thriller sprint finish in the men’s 50K: Tom Reichelt crossed the line first, in at 2:14:29.9, while Simone Paredi (ITA) was 0.5 seconds behind, and Sergio Bonaldi was third, less than […]