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Month: May 2018

A good web design will never go out of trend. It will just keep on evolving the way other principles do. It is not about having beautiful graphics and good color palate on your website. What best describe design is that it is the sum total of look and feel plus function. And until this year, the design still matters the way it did a couple of years back.

The structure, the graphics, and the layout are a part form or doing design. What you see in the face value of the website are part of the form. And usually, these are the elements that usually give the first impression about the website.

Elements of the “form” aspect of the website are made with a purpose, and usually, the purpose is for the convenience of the users. That means all graphics, pictures, the content, the layout of the content and the structure should all appeal to the online audience.

Function, on the other hand, is how the elements of form operate. It is when the form operates according to its predetermined function that one can truly have a good design.

Why it matters?

Good design will always matter for websites. Users benefit from it. They can easily get to the information they’re looking for on your website. When they appreciate the aesthetics and find the functionalities helpful, they will most likely revisit your website. Sustaining a good user base of your website will increase your web traffic and in return, will benefit your website’s visibility and rank on search engines. In short, a good web design is a vital and essential factor in your website’s SEO.

Good web design is also an indication of professionalism and trustworthiness. And for anyone, be it businesses, professionals or brands, that is very important.

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iManila is a trusted provider of both web solutions and digital marketing services that surely covers small and medium businesses online marketing needs. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

It was a hectic Monday and everyone is busy burying their heads in piles of deliverable all due within the day – when suddenly a noisy commotion grows in a corner as your employees are starting to break in panic.

“No inbound leads are coming in” cried by an assistant.

Marketers and bosses are in a little hysterical upon knowing that the issue is your server, it failed to load the website and as a result, your website is down and inaccessible.

What to do?

This scenario is probably a common tale among companies who relied on inbound leads. And usually, it is one of the main stressors that one may encounter in running their business. It is inevitable to get stressed – and the worst part is, getting stressed without good returns.

The one million dollar question here is, “is it worth it for you to get stressed over this kind of issue?”

Our answer is NO.

You can always rely on people and companies who are capable of doing it for you. What you just need to do is to find a reputable partner to do the job at a reasonable cost.

At iManila, we are capable of providing a holistic approach to give you a better online presence. With our newly instituted digital ecosystem, we can cover most of your concerns to strengthen your online presence.

We have 25 dedicated servers working 24/7 with 99.93% uptime – all located in the US and Canada. These servers are well maintained and are fully functional to handle websites with different needs in terms of bandwidth and space allocation.

We don’t just own quality servers. We also employed highly capable technical support specialists available 24/7. They could attend to all of your queries and concerns regarding our hosting servers should you need some help.

Furthermore, we offer web security features and backups to secure your website and all the data in it.

We understand the increasing demand for business to have reputable websites as people are starting to move from the traditional brick-and-mortar inquiries to online. With a pool of skilled designers and developers, we are very much capable of producing quality WordPress from the simplest information website to as complex as e-commerce with various functionalities.

The website is not just the only thing that businesses need these days. The more the technology gets sophisticated the larger the needs of the businesses grow. And with growth comes the demand for enterprise-specific, web-based system that could make the business process easier and achievable.

With our applications team, we can automate manual business processes to help clients achieve their goals – be it through web systems or applications development.

Today’s online information age is unstoppable and is accelerating faster than anyone can anticipate. With social media networks and search engines rising as key getaways of the information highway, people will continually shift from offline to online in terms of getting relevant content.

With iManila’s digital marketing services, you can reach your target market with ease and confidence. The key deliverables of our digital marketing services are to make your brand and your business visible to the online community, thereby giving you an avenue to promote your products and services.

With the combination of both organic effort and paid advertising, you can surely interact with your audience in real time. You can even get their sentiments about your business, something that is difficult to obtain through traditional marketing. Furthermore, you can track your online progress through analytics which will surely help you make wise business decisions as you move forward.

We don’t just stop in providing services, we make sure that our clients are satisfied with what we produce. And to make their experience with us better, we also provide technical support services that they can avail, such as maintenance of their computers and mobile devices.

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Building a solid brand online doesn’t always have to be stressful. Also, doing business doesn’t have to be too exasperating on your end. It is just a matter of who and when to call for help.

Let iManila give you your peace of mind. Let these things to us so that you can focus on other important aspects of your business. Call us at (02) 490-0000 or send us an email at info@imanila.ph for your inquiries regarding our services.

In the yesteryears, it took quite a while before a shopper makes a decision on which brand to buy along the aisles of grocery stores or supermarkets. But as years go by, technology gifted men with exciting innovations. Handsets became powerful than ever before. From just sending voice calls across the globe to efficiently communicate, handsets became wireless and less chunky yet powerful. It started sending short messages, then became integrated with applications such as radio and camera. It also became an all-in-one device that stores different type of media. And when the processors and new wireless technologies came in to play. A simple mobile phone became smarter that it began doing the sophisticated capabilities of a personal computer. It became faster and more efficient that people became more reliant on this technology wherever they go.

Though the 2.25 hours seems a huge time span to capture their attention, it is important to note that it is the summation of all their online activities throughout the day. They spend it in between work and school breaks, traveling time, and idle times at home. That only means that when they are online, they are multi-tasking, making their attention span shorter than ever.

In a study made by Microsoft two years back, it was revealed the average human attention span is at eight-seconds, making it shorter than the attention span of the goldfishes at nine (9). And to be able to successfully send messages and ideas online, it should be useful and interesting enough that it can capture people’s attention in eight seconds or less.

And surprisingly, the new realities of the audiences and consumers right now are their experiences online within that eight (8) seconds margin. New statistics from Google revealed that you only have six (6) to eight (8) seconds to get online audiences’ attention. And whether we like it or not, the realities of user experience all happens within an average moment of 7 seconds – and that is what Google calls micro-moments.

What are micro-moments?

Micro-moments are the collective activities and experiences of people online. It is the usual things we look at or search for online. And usually, these moments are so short, menial, unnoticeable, but are collectively an indication of our total online experience.

When we search for something, yet we couldn’t find it in a snap of a finger, we tend to shift search terms, or applications used, even the people we talk to just to get what we want to know. This is a perfect example of micro-moments.

New Consumer Reality

Micro-moments are the new consumer reality these days. Consumer relies on their smartphones to make pre-purchase validations. before making actual purchase both online and offline. This is what has transformed purchase patterns of consumers over a decade.

In between those micro-moments online, within those quick tapping of their phones, and impatient waiting for seconds, a business has to be there with them – a brand has to be in there showing them the things they need to get quickly. This reality among consumers is slowly becoming the reality for brands and businesses.

Do you need to adapt to this new reality?

Technology brings life new experiences. And these experiences are either bad or good. If people feel good about these experiences using new technologies, it will remain as good memories and it will last for months or even a year. The same goes with bad experiences – they become bad memories.

And in relations to businesses and brands, the economy of mobile and consumer experience requires businesses to be on their toes always, especially in terms of improving their customer’s experience towards their brand, be it tangible products or services.

Why? Because consumer experience these days are easily shared with other people online. Good experiences spread like a heart-warming story, or like a Good-Samaritan story, people will love. Bad experiences, on the other hand, spread like a wild-fire that turn everything in its path into ashes. In short, customer experiences shared online about your brand can either make or break your business.

These experiences are the online consumer micro-moments that brands and businesses should be very particular about. These moments sandwiched in seven (7) seconds has gained powers to change the course on how businesses should reconfigure the way they used to do their businesses.

So, do you need to adapt to this new reality online? The answer is a clear YES!

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And if you are ready to take on this new challenge, let iManila help you make consumer-based strategies to enhance your business’s marketing. Learn more about our digital marketing services by clicking the link below.