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StoryLine : The film is about the journey of an actor named Vikram Jaisingh (Farhan Akhtar) who arrives in Bombay to make it big as a film star.

Young actor Vikram Jaisingh (Farhan Akhtar) arrives in Mumbai to make it as a Bollywood film star with the help of Abhimanyu (Arjun Mathur) an actor friend from his hometown, and their mutual friend Sameer, who works in a studio props department. Vikram befriends Abhi's neighbor, young actress Sona Mishra (Konkona Sen Sharma), with whom he eventually becomes romantically involved. Sona, the mistress of small-time producer Satish Chowdhury (Alyy Khan) who for three years has promised her a leading role in his dream project, meanwhile works in regional films and bit parts. In the meantime superstar Zaffar Khan (Hrithik Roshan) walks out from a movie being made by old-school producer Romy Rolly (Rishi Kapoor) as a star launch for Nikki Walia (Isha Sharvani, the newcomer daughter of famous older actress Neena Walia (Dimple Kapadia). A search for an unknown to replace Zaffar lands Vikram the role. As Vikram becomes increasingly crafty and manipulative, his on-set affair with Nikki becomes leaked to the tabloid press, ending his and Sona's already all-but-over relationship. Bollywood stars including Aamir Khan Shahrukh Khan, Rani Mukherjee, Abhishek Bachchan, and John Abraham make cameo appearances as themselves.