Before Content

Features of Effective
ECommerce Web Design in Denver

Suggested Pages

Many customers go to an online store for a particular product and buy more when the company suggests other pages on the website. Every ECommerce site should have a search option that is set up to suggest relevant pages. Savvy business owners highlight particular product categories and lead customers to seasonal or sale items that might interest them.

Related Products

Suggesting related products is simply good customer service. By showing customers products complementing what they've already decided to purchase, a company can improve their brand loyalty. When another product on the site will help them make the most of their purchase, telling a customer about it is imperative. After all, if they don't buy everything they need from one site, they'll buy it from another supplier. Giving customers the option to share their favorite products on social media by simply clicking a button allows them to show off their purchase to their friends and makes them a brand ambassador.

Product Filtering

Any site with more than one page of products for sale must incorporate filtering into the ECommerce Web Design. Product filtering makes it easier for consumers to find exactly what they want without spending an unnecessary amount of time scrolling through hundreds of items. By giving customers the option to filter products by price, popularity, or size, they'll be confident they can find what they're looking for on the site.

Product Details

Details help a customer be certain they are buying what they need. The more details a company offers about the product, the more likely the customer will purchase it only to return it later. When writing product details for an ECommerce site, it's important to use clear, concise language anyone can understand. Although companies should always give customers the option to contact customer service with questions, all of the most important questions should be answered in the description.

Dynamic Shopping Cart

The shopping cart experience can make a huge difference in whether a customer actually purchases a product or they leave the site without buying anything. By adding a dynamic shopping cart to the ECommerce Web Design, a company will give their visitors a pleasant experience. The best shopping carts allow customers to add items without leaving the shopping screen. They can see the number of items in the cart and even the subtotal without actually leaving the screen they are browsing. Consumers can interact with the shopping cart after they've finished selecting all of their purchases.

Shipping Options

When it comes to Denver ECommerce Web Design, offering several different shipping options is essential. Many customers will happily pay more for expedited shipping while others will be satisfied receiving their products using a slower delivery option if that means they'll pay less or even nothing for shipping. Ideally, a customer should be able to calculate their shipping costs early in the checkout process. This allows them to evaluate their budgets and might prevent many customers from abandoning the site leaving a full cart due to the cost of shipping.

Payment Confirmation

Regardless of how great the product is, or even how much research a customer does before they make a purchase, many people are uneasy giving their credit card information to an unknown business. A company can combat this fear by sending an email confirmation right after the payment is received and then promptly providing the tracking information when the order is ready to ship. If there are any problems with the order, such as a stock issue, the company should notify the customer right away and offer them more than one option as a resolution. Some customers will gladly wait for their back-ordered item and others will prefer a refund. Every customer deserves the option to decide.

Tips for How to Build a

Successful Ecommerce Website

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An ideal website has multiple pages, and each page has its own purpose. Following these tips will show a company exactly How to Build a Successful Ecommerce Website. Start with clear goals so the reader finds value on every page. Some pages may be designed solely to get visitors to click a link to go to another page. Other pages may provide information about products to help potential customers decide which item is right for them. By the time customers get to the shopping cart, they should have all the information they need to finalize their purchase.

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Potential customers need a convenient way to get in touch with the company if they have questions that need to be answered before they make a purchase. The best ECommerce Website Design offers consumers several ways to contact a customer service representative, including a phone number, email address, and social media accounts. Be sure to answer inquiries promptly to avoid losing any sales. Offering a list of FAQs may make it easier for visitors to find the answers they need without ever leaving the site.

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Email marketing is one of the most effective ways to sell products today. By gathering email addresses from people who have made a purchase or who have expressed an interest in the products, companies can keep in touch with the people who are most likely to be loyal to the brand. With ECommerce Web Design Denver, online business owners can have an obvious place for site visitors to enter their email address so the company can send them a message before a new product is launched or there is an upcoming event that might interest them. These emails ensure a potential customer doesn't forget about the site before they have a chance to try the product.

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Customers are less likely to stay on the site long enough to complete the transaction if the checkout page is too complicated. The ideal ECommerce Web Design for a shopping cart page is simple but also ensures the consumer is aware of taxes and shipping charges that may add to their total. Giving options to help customers either reduce their shipping costs or get their products faster can help put them in control of their purchase. Companies offering coupon codes should have an obvious place for a customer to put them before they complete the checkout process. Trust symbols can also help a customer make a decision when they are unsure about giving their payment information online.

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A hosting plan is one element of ECommerce Website Design Denver online business owners cannot overlook. When the business is new and isn't getting much traffic, an economy plan may be sufficient. However, as the business grows, the hosting plan must also expand to meet the demands of traffic. Using a plan that isn't reliable enough to handle a large number of orders will only frustrate customers and result in them leaving the site without making a purchase. Business owners should consider upgrading their hosting package as soon as they start regularly getting several orders a day.

How to Design an

Effective Ecommerce Website

Although it is relatively easy to start an online business, it is much harder to sell products effectively and efficiently. There are so many sites offering similar products it can be difficult for site owners to set themselves apart from the competition. In this guide, business owners will get some tips on Designing an Effective Ecommerce Website that will attract visitors and turn them into loyal customers.

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Tab One

The best websites are clutter-free and easy to navigate. Features such as dropdown menus and breadcrumb navigation give users a sense of place, and elements such as a constantly visible shopping cart let the user know exactly what they have and what it costs. It is important not to overwhelm visitors by cramming too much info into small areas. For instance, product pages only need an image, a title, description, price, availability and a listing of similar products. Adding more may seem like the right thing to do but, in most cases, it only serves to distract the user.

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Whether it involves layouts, colors or style guidelines, branding should be kept consistent across the website. Consistency in branding can help site owners avoid confusing customers as to the company's brand. For instance, a call-to-action button in a variety of colors may cause a decrease in sales for no other reason than the uncertainty experienced by customers.

If the site owner is just starting out, evaluating major e-commerce sites and using common techniques can be a great place to begin. Major sites test designs multiple times to determine what worksm and what doesn't. Some techniques can easily be transferred over to a new site, but they should be teamed with unique elements such as imagery and iconography standards.

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Every page requiring a specific, important action from a visitor should have a call to action that shows the user how to take another step toward accomplishing a certain goal. Good calls to action are "Checkout," "Add to Cart," and "Pay Now". It is important to have only one primary call to action for each page. Secondary calls to action are good backups when users are not ready to commit to the initial goal, but they should be placed in a way that does not detract from the page's primary objective. For instance, a user may be willing to download a demo version of a company's software, but they might not be quite ready to buy. When the site offers a secondary option, it keeps visitors around for a few extra minutes. In e-commerce, time is money. Online shopping is a multibillion-dollar business, and it has completely changed the way people make purchasing decisions. Every retailer wants a piece of the pie, and that's where effective e-commerce site design comes in. By listening to customers' concerns, evaluating shopping patterns, including strong calls to action, and building a recognizable brand, a website owner can create Effective Ecommerce Websites that draw visitors in and turns them into repeat customers.

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Customers are less likely to stay on the site long enough to complete the transaction if the checkout page is too complicated. The ideal ECommerce Web Design for a shopping cart page is simple but also ensures the consumer is aware of taxes and shipping charges that may add to their total. Giving options to help customers either reduce their shipping costs or get their products faster can help put them in control of their purchase. Companies offering coupon codes should have an obvious place for a customer to put them before they complete the checkout process. Trust symbols can also help a customer make a decision when they are unsure about giving their payment information online.

Tab Five

A hosting plan is one element of ECommerce Website Design Denver online business owners cannot overlook. When the business is new and isn't getting much traffic, an economy plan may be sufficient. However, as the business grows, the hosting plan must also expand to meet the demands of traffic. Using a plan that isn't reliable enough to handle a large number of orders will only frustrate customers and result in them leaving the site without making a purchase. Business owners should consider upgrading their hosting package as soon as they start regularly getting several orders a day.

Building the Back-End of a

Strong Ecommerce Website

There are many moving parts to ECommerce Web Development, such as the CMS, CRM, customer service platform, forums, live chat, fulfillment, payment security and systems and hosting. The list can be intimidating to the uninitiated, and there are many things to think of each day. It's easy to get overwhelmed, but there are ways to simplify the process. Below are three components necessary for the Back-end of a Strong Ecommerce Website.

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Control of metadata is important when a business owner tries to get a website to rank for certain keywords. Owners should customize title tags for every page on the site and create rules for page types to facilitate the creation of title tags. The sitemap.xml file tells the search engine about each page on the site and ensures the search engine spiders crawl each page. Creating rules for products can help site owners optimize many product pages at the same time, and the CMS (content management system) should allow the owner to upload and edit the robots.txt file.

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If the website is continually adding fresh content, the owner needs a simple way to add important code to each new page. This can include things such as Website Optimization software code, tracking code from Google Analytics, and other third-party code to be included on each page of a website. Having coding systems set up in advance will shorten testing timelines, and the owner will not need a web developer every time the site requires work. On-site code addition and editing are beneficial when code needs slight tweaks to remain functional.

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Site owners should have a place to review relevant information on site performance. The website's dashboard must be customizable and should offer a summary of stock items, sales figures, requests for information, and performance metrics for ecommerce. By having a good understanding of every sale, shipping order, and customer info request, the site owner or manager can constantly update product sizes, descriptions, and colors to determine which categories should be displayed on the navigational menu or home page.

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The site's e-commerce platform should be able to sync with a variety of software systems. Web services are the routes allowing information to pass from the e-commerce engine to other systems. It is common to see sites using Facebook login, comments, and likes because Facebook has exposed its web services for consumption by e-commerce sites. If a mobile app needs to work with the e-commerce platform to show a product catalog, it needs web services.

Many things go into successful Denver ECommerce Web Development, and the back end is one of the most important components. However, many site owners view the back end as an "out of sight, out of mind" proposition and do not think of it until there is a problem. With data control, simplified code editing and addition, site management, APIs, and web services, site owners can build a back end that can keep any e-commerce website running smoothly.