Social Media Metrics: How to Measure and Optimise Your Marketing Efforts

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

Hear Tableau’s Social Media Manager share how to measure the success of your social media marketing efforts and unique ways to optimize your social media strategy.

Watch this webcast and see how to:

Leverage the time and effort you invest in social media

Use visual analytics to convey the impact of your efforts

Incorporate best practices for social media analytics

The possibilities are endless for making each phase of the revenue funnel more effective with next-generation marketing tools. Join this webcast and learn how to leverage analytics and marketing automation to achieve better lead management and revenue performance.

Featured speakers:

Andy Cotgreave

Technical Evangelism Director, Tableau

Andy Cotgreave is a visual analytics expert who has been with Tableau in various roles since 2011 more

Andy Cotgreave is a visual analytics expert who has been with Tableau in various roles since 2011 ranging from product consultant to social content manager. He is now Tableau's Technical Evangelism Director. Prior to Tableau he was a data analyst at the University of Oxford.

As a technical evangelist Andy helps people see and understand their data using Tableau’s innovative products. He shares his passion for visual analysis and technology with his writing, (eg Computerworld, on tableau.com and his own blog), speaking at industry conferences like SXSW and Tableau’s own events. He's also active on Twitter @acotgreave.

Andy’s role at Tableau gives him the opportunity to work with the media, analysts and customers across all industries to help them understand the trends in visual analytics and develop their own data-discovery skills. less