Corporate Identity and B2B Engagement

Background

Limeade is a corporate wellness technology company that drives real employee engagement. Recognized for their award-winning culture, they help the world’s best companies develop happier, healthier and more productive employees.

Vision for the New Site

Limeade needed a sleek and engaging website that could be managed almost entirely by the marketing department. Their previous website was extremely tedious to manage and quickly becoming dated. User experience on the admin side was high priority this time around, but the new look had to be polished and professional as well. As Limeade’s most valuable external-facing asset, this site needed to appeal to both potential future employees and potential business partners.

Goals

As a focused and driven team, Limeade had a specific set of goals for the new site:

Clearly and concisely showcase who Limeade is and what they stand for

Promote Limeade thought leadership via engaging content

Appeal to the industry’s top talent by showcasing Limeade’s many awards, award-winning culture, and incredible staff

In addition to these major goals, the site also needed to be on-brand with a newly developed visual identity and accommodate the page structure Limeade envisioned.

Solution

To accomplish these goals, we implemented a custom theme paired with a robust page builder. The custom theme allowed us to efficiently provide the on-brand experience outlined by Limeade whereas the page builder allowed Limeade’s staff to manage the site almost entirely independent of technical support.

Throughout the entire process, we worked hand-in-hand with Limeade’s all-star team to ensure the final design, quality, and functionality were in line with their team and company expectations.

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