Vox-P Media Selects Radian6 for Political and Non-Profit Social Media Monitoring

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Online canvassing firm will use platform to gauge constituent opinions across social media.

ensures that your opponents or competitors can easily damage your image for years to come, unless you are rapidly responding to it. Radian6 gives our clients the ability to even the playing field, add to the conversation, and engage their detractors and advocates on a personal level.

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The Radian6 platform has been chosen for social media monitoring by Vox-P Media, an online canvassing company that monitors and engages the internet for political and non-profit organizations. The firm will use the solution to create customized online canvassing and marketing solutions for clients based on the opinions their constituents express across the social web.

Radian6's social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums, and emerging media such as FriendFeed and Twitter.

"In close political races, a campaign's ability to shape perceptions in the media is imperative," states Keegan Goudiss, founder of Vox-P Media. "As more and more people use social media, it is becoming critical for campaigns and organizations to actively engage people online. Those that do not will forfeit valuable territory."

"The momentum for a political campaign can shift dramatically from one hour to the next, largely driven by the word of mouth it generates," says Marcel LeBrun, CEO of Radian6. "Savvy campaign managers will be paying close attention to the words and sentiments their constituents are using in relation to the campaign. Radian6 helps capture a snapshot of these conversations, in real-time, to allow campaigns to be nimble and adjust their strategies accordingly."

"Before the internet, someone could write a critical article about a candidate in the newspaper, or perhaps run an ad on TV, but that message had a finite shelf life. Now, what people say about you online is easily referenced years in the future," explains Goudiss. "This "Internet Memory" ensures that your opponents or competitors can easily damage your image for years to come, unless you are rapidly responding to it. Radian6 gives our clients the ability to even the playing field, add to the conversation, and engage their detractors and advocates on a personal level."

About Radian6 Technologies:
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com for more information.