Gift Card Boom Fires Up New Exchange

One indication of how deeply plastic payments have influenced the U.S. retail market has been the explosive growth in gift cards at the expense of cash, checks and other forms of plastic. Not only has the National Retail Federation reported that gift cards have effectively extended the holiday shopping season...

By David Morrison|January 31, 2012 at 07:00 PM

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One indication of how deeply plastic payments have influenced the U.S. retail market has been the explosive growth in gift cards at the expense of cash, checks and other forms of plastic. Not only has the National Retail Federation reported that gift cards have effectively extended the holiday shopping season well into January when it used to end with the New Year, there are other signs as well that retailer issued gift cards have become their own commodity.