Visual Merchandising and Display

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This new edition of the best-selling text is for anyone in merchandising-from store planners and manufacturers to visual merchandisers. The author zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde development. Using hundreds of textual and visual examples, the author reveals can optimize their image with their target market by adding interest to window and interior displays. A new section on sustainability has been added to select chapters to guide readers toward ways of incorporating this important movemement into their visual merchandising strategy.

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Getting Started: Visual Merchandising and Display BasicsWhy Do We Display?Color and TextureLine and Composition Light and LightingTypes of Display and Display SettingsWhere to DisplayThe Exterior of the StoreDisplay Window ConstructionStore InteriorsWhat to Use for Successful DisplaysMannequinsAlternatives to the MannequinDressing the Three-Dimensional FormFixturesVisual Merchandising and Dressing FixturesModular Fixtures and Systems in Store PlanningFurniture as PropsVisual Merchandising and Display TechniquesAttention-Getting DevicesFamiliar SymbolsMasking and ProsceniaSale IdeasFashion AccessoriesHome Fashions, Hard Goods, and Food DisplaysGraphics and SignageVisual Merchandising and PlanningVisual Merchandising PlanningSetting Up a Display ShopStore Planning and DesignVisual Merchandising and the Changing Face of RetailRelated Areas of Visual Merchandising and DisplayPoint-of-Purchase DisplayExhibit and Trade Show Design—Industrial DisplayFashion ShowsTrade Organizations and SourcesCareer Opportunities in Visual Merchandising