Book Marketing Boot Camp - Let's Get Started

'Marketing' is an often misused word. It doesn't mean advertising or promotion, nor does it mean selling. And it definitely doesn't mean spamming people on social media until they are sick of hearing from you.

Marketing is a way of presenting who you are to the world in such a way that readers understand exactly what you books offer and want to buy them.

The end result is to create an author platform that attracts readers. Author platform is another way of saying 'your space in their head'. When anyone thinks of you and your books what immediately comes to mind? That's your author platform.

Book Marketing Boot Camp -Let's Get Started uses a simple, tried and true structure called the 7Ps, which has been revised to be specifically appropriate for books.

Those 7Ps are:

Product - what are you offering?

Process - how are you bringing your creativity to the reader?

Price - lots of different ways to look at price

Place - your place in their world

Promotion - exactly that, promoting yourself

People - who is going to do the work?

Packaging - what you look like to the world

The framework starts with a situation analysis (aka research) which is drawn out into a SWOT - a simple mechanism to pull out the most important Strengths and Weaknesses, Opportunities and Threats. Otherwise you can get swamped by research, most of which will be irrelevant.

We finish with some planning and accountability: a timeline, a budget and a list of milestones along the way so you can track your progress.

And having completed the workshop you are invited to join a closed Facebook group of others who have also completed the workshop, so you can share and ask questions, and we jump in as often as we can to provide ongoing support. So when the workshop is finished you're not on your own!

What will you have at the end? A clear, simple, marketing plan that will create an author platform that is unique to you and your work. It will recognise your time availability for marketing, level of marketing skills and career goals.

We offer this as:

Three hour, one on one workshop, via skype or face-to-face. $499 (around US$444 and GBP261)

Group workshop of up to 5 people

Presentation

What we don't do is write you a plan. Any successful marketing plan has to be written from your heart .. and I can't replicate your heart!