– Shoutlet Enterprise Marketing Review

Product Snapshot

Technology

Customer Focus

Fortune 1000, B2C-focused brands see the best value in Shoutlet. Shoutlet interfaces with decision makers that represent both traditional and digital marketing, as well as executive owners of the brand who want tools to help acquire valuable social data and integrate it into other marketing initiatives.

Select Customers

About Shoutlet Enterprise Marketing

Shoutlet Enterprise Marketing helps companies drive real business value by fundamentally changing the way they engage with their customers. The solution’s Customer Affinity Database utilizes Shoutlet’s proprietary Relationship Intelligence technology to provide actionable insights on customers and prospects to optimize marketing in all channels. Shoutlet scales social across the enterprise in sophisticated ways with tools for collaboration, coordination and control across brands, divisions and countries. In addition, the solution helps leverage social to drive engaged customer relationships that result in a measurable business impact. It includes 24/7 support and acts as a strategic partner with every user to ensure success.

About Shoutlet
Shoutlet was founded in January 2010 and has since grown to more than 150 staff members with offices in Madison, WI (HQ), New York, San Francisco, Salt Lake City, Chicago, Atlanta, Milwaukee, and the United Kingdom.

Shoutlet Enterprise Marketing Key Features

Community – A social community management tool, Social CRM, gives users the ability to customize their communities and streams of information according to their preferences. By doing so, brand marketers can more effectively and efficiently manage conversations and interactions, and build rich social profiles of relationships down to the individual level. With the data of social profiles, brands are better equipped to provide the level of social care their fans want and expect.

Campaigns – Marketers use our drag-and-drop Social Canvas tool to design and deploy Facebook pages, landing pages, microsites, web apps, and contests. All with a focus of data acquisition that feeds back into the social profiles.

Actionable Insights – A combination of social listening technology, campaign performance metrics, and overall social marketing impact gives users the tools necessary to measure the effectiveness of their social initiatives.