The British-Dutch consumer goods giant made several big moves in 2014 — including selling its Ragu and Bertolli brands to the Mizkan Group of Japan for $2.15 billion–but it also made headlines when it sued small vegan company Hampton Creek for labeling its eggless spread as mayonnaise, but later dropped the suit.

Nine Key Attributes of Reputation

Innovation

2

People management

2

Use of corporate assets

2

Social responsibility

2

Quality of management

2

Financial soundness

3

Long-term investment value

3

Quality of products / services

2

Global competitiveness

2

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