Visitor Experience

THE TRIUMPH VISITOR EXPERIENCE

This is an engaging immersive visitor experience; a story that unfolds through nine themed areas, each reflecting the passion shared by motorcycle riders all over the world.

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AN IMMERSIVE VISITOR EXPERIENCE

So much more than just a motorcycle museum, the Triumph Factory Visitor Experience tells the whole story of why people ride by bringing together a spectacular collection of historic and modern achievements in motorcycle design, engineering, racing and popular culture.

As well as showcasing legendary iconic motorcycles from Triumph’s long and impressive history, this free Triumph exhibition also highlights the amazing engineering technology that makes Triumph the world-class motorcycle manufacturer that it is today.

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ATTITUDE

BUILT BY RIDERS, FOR RIDERS

Welcome to

the story of Triumph; a story of passionate individuals with extraordinary dedication, talent, and an ambition shared by all riders for motorcycles that deliver the perfect balance of performance, handling and style.

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BLOODLINE

TRIUMPH HAS A HERITAGE LIKE NO OTHER

Bloodline

Get closer than ever before to the people, the bikes, and the moments that made Triumph arguably the world's most iconic motorcycle brand; from the pioneers and the vintage bikes that started it all, through the rock n roll era, right up to Hinckley's modern legends.

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PERFORMANCE

FACING EVERY CHALLENGE, BREAKING EVERY RECORD

Performance

Relentless, evolution, innovation. Race- winning and record-breaking. Discover the heroes, the historic bikes, and the milestones that encapsulate the obsessional quest to be the fastest and the first. Learn the true story behind the legends, and see some of the bikes that made history - with your own eyes.

Moto2

Triumph Motorcycles has been chosen as the new exclusive engine supplier for the Moto2TM Championship. A race-tuned 765cc Triumph Triple engine will be used by all teams from the start of the 2019 season.

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ICONIC

HERE’S TO THE REBELS, THE MAVERICKS, THE FREE SPIRITS

ICONIC

Triumph holds a unique place in popular culture as the brand and bikes that inspired a generation and defined an era. Encapsulating the very spirit of individualism, Triumph has been chosen by countless movie stars, TV producers, and musicians as the bike of choice. Here we celebrate some of the most famous moments and riders and showcase the most impactful and iconic Triumphs used on the silver screen.

Get up close to these priceless rare iconic motorcycles, including perhaps the best-known Triumph in movie history!

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DESIGN

PRECISION ENGINEERED FOR THE PERFECT RIDE

design

Follow with us the journey from initial concept through to final manufacturing of each Triumph motorcycle, with breathtaking insights into the rigorous testing and cutting-edge technology that goes into the development of every one; this is a rare opportunity to learn about the secrets of our success.

Key Areas

Designed and developed

From concept to CAD to hand-crafted claymodel, from exhaustive testing to CNC manufacturing and final assembly; every Triumph begins its life right here inHinckley.

Manufacturing process

Since 1990, every Triumph motorcycle and accessory has been conceived, designed, prototyped, developed, and tested by our own dedicated design and development teams.

FACTORY TOUR

See for yourself! Our premium Factory Tour takes you beyond the security doors, where you'll see Triumph motorcycles being built while your guide reveals fascinating insights and facts behind how every Triumph is created.

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BELONGING

A PART OF SOMETHING BIGGER

BELONGING

You share a unique bond and a passion for riding with a worldwide community that includes tens of thousands of Triumph owners, hundreds of associations and clubs, and a global network of over 700 dealers.

Quote- Steve Richards, London

“FIVE YEARS OF LOVE FOR MY BONNIE, FUEL FOR MY SOUL. PUSHING IT OUT OF MY MAN CAVE AND INTO THE SUNLIGHT FILLS ME WITH JOY.”

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INDIVIDUALITY

THIS IS YOUR BIKE, YOUR WAY

INDIVIDUALITY

From making the smallest tweak to a complete transformation, every rider is driven to discover the perfect ride. See some of the most exciting Triumph specials from custom builders around the world, together with examples of our own team's creative passion, and examples of how Triumph's enormous custom accessory line-up can provide limitless opportunity to personalise your ride.

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FOR THE RIDE

FOR THE MOMENT, THE MILES AND THE FREEDOM

FOR THE RIDE

Why do we do it? What motivates us? What makes us riders? Share with us the emotions, the thrills, the practical things, the intangible moments, the things that make us smile and scream out loud. It's that connection that brings us together on our shared quest for the perfect ride; the bike, the day, the friends, what you wear, where you go, the whole experience.

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AVENUE OF LEGENDS

CELEBRATING THE PEOPLE WHO MADE TRIUMPH THE ICONIC BRAND IT IS TODAY

AVENUE OF LEGENDS

From the founders and the pioneers who changed the motorcycling world, to the engineers and racers who - over 115 years - have secured Triumph's place in the history books forever. On the Avenue of Legends, we celebrate the names that made Triumph a brand loved by millions.