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The Australian Small Business Blog

Thursday, April 28, 2016

Attracting customers is a never ending task for any business. You can’t ever rest on your laurels. Finding new people who might want to buy, introducing your business, and finally convincing them to give you a try, can be exhausting. With all that effort exploring the outer reaches of your marketplace, it’s easy to ignore what’s right under your nose, your existing customers.

It’s six times easier to sell to an existing customer than to find new ones. They already know and trust you.

Here are seven strategies you can use to increase sales to your existing customers

Thursday, April 21, 2016

Busier than a one armed wallpaper hanger? Don’t have time to scratch yourself? Have a waiting list for new clients? Has previous exponential growth rate has slowed to a crawl? If so, then it’s likely your business is experiencing growing pains.

Chances are you are working longer hours than any of your staff, and are the last to get paid. Your business is a victim of its own success.

If you do take any time off, when your return, you wish you had never left. It’s as if nothing happened at all when you were absent. Sure, work was done, but nothing progressed, and your inbox is full of unanswered enquiries. Your business has become its own version of groundhog’s day. While it feels like a trap, it’s also an opportunity.

Monday, April 18, 2016

Having done your online search, you have found what you believe you have been looking for. Then you click on the link, and do you get the information you are seeking? All sorts of marketing then starts to block your path to content. What does this say about your business?

Friday, April 15, 2016

Being in competition, invites people to use the ambiguous objection that their problem is solved because they already have a supplier of your service, products or ideas. It is a good time to check how strong that relationship is and whether there are any flaws in it from the alternative supplier.

Tuesday, April 12, 2016

Whether someone is walking past your store or discovers you online, there are seven steps that a person takes to become a customer. While it is not possible for a business to control all these steps, there is much they can do to smooth the journey.

1. Discovery

Before Discovery, a person will not know you exist, let alone what it is you do. They may not even be currently in the market for what you have to sell but still have the potential to be once they know more. So, before any sale, you have to be discovered. This means, a business has to make it easy to be discovered, even if the person is not yet ready to buy. What are you doing to make Discovery easier for potential customers?

Monday, April 04, 2016

The Road Safety Remuneration Tribunal (RSRT), has decided that it wants to destroy 40,000 small trucking firms by demanding that they charge up to five times more for the same service than big freight companies.

Did you know that there is a government body that can decide how much a business can charge? Well, not just any business, just the trucking business. Why the trucking business? It’s because of an unholy alliance between the Transport Workers Union and the big truckers.