We used to have a basic web-to-print system that sent orders to us by email, as well as a separate MIS. Neither system could communicate with the other, and the MIS itself was limiting. One day a customer underwent a corporate rebranding, and we received over 400 business card orders, which each had to manually entered, downloaded, imposed, processed, cut and delivered. We realized at that point that we could not carry on with ‘business as usual.’