Joico launched their new product, Hair Shake, with support from Dancing With The Stars, Peta Murgatroyd and Celebrity Hairstylist, Paul Norton at WeHo's The District. Peta performed the Hair Shake dance as guests were invited to join Joico's social media contest for a chance to win a roundtrip 2-night VIP Las Vegas get-away for themselves and two friends. Norton, who's worked on the locks of Ashley Greene, Diana Agron, Robin Wright, and Stacy Keibler just to name a few, loves this new product. 'It’s an amazing texturizer,' he says and recently used it on his client and break-out star of Jane the Virgin, Gina Rodriguez, ' HairShake is the most exciting product to come around in some time. …It’s the new standard in texture and volume for haircare in 2015 and beyond.' Hair Shake is a liquid-to-powder hybrid spray that adds texture, volume and drama to all hair types, textures and lengths just 'shake up HairShake and spray it on in layers where ever you want to see texture, thickness, control and volume… at the root for lift, through the lengths for texture, onto short styles for grip and control'. If you want plush, touchable, dramatic volume in an invisible, residue-free formula, this is the product for you! Joico’s new Hair Shake Liquid-to-Powder Finishing Texturizer is available starting May 2015 in salons, nationwide.