LAS
VEGAS, NV(January
6, 2010) - Panasonic
today introduces a new entry-level digital camera, the LUMIX DMC-F3,
which has been designed with simplicity in mind, without overlooking
the importance of style and performance. The 12.1-Megapixel LUMIX
DMC-F3 has an impressive 4x optical zoom, considering its small size,
as well as Panasonic's shooting-assistant, Auto Scene Mode. The
LUMIX F3 also records dynamic High Definition video in 1280 x 720p,
at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA
(640 x 480). The LUMIX F3 is equipped with a 28mm wide-angle lens, a
high-sensitivity CCD, and an Extra Optical Zoom function which
extends zoom power to 7.8x, plus a 2.7" 230,000-dot resolution LCD
designed so the user can clearly see it while shooting still photos
and videos.

"The
Panasonic LUMIX F3 was designed for the casual and frequent user who
wants a digital camera that is not only small and stylish in design,
but that has sophisticated features to help enrich the photo-taking
experience," said David Briganti, Senior Product Manager, Imaging,
Panasonic Consumer Electronic Company. "With extended zoom and Auto
Scene Mode, the Panasonic LUMIX F3 can take high-quality photos and
videos, while still being easy-to-use and small enough to fit in your
pocket."

Other
features include, Auto Scene Mode, which when activated, includes the
following three shooting-assist functions:

Intelligent
ISO Control prevents the blurring of a moving subject by optimizing
shutter speed and ISO settings to render sharp, clear images. On the
LUMIX F3, unwanted red-eyes are digitally corrected and backlight
compensation automatically activates.

Face
Detection helps to clearly capture registered faces and focus on
faces with the appropriate exposure. This is helpful when trying to
focus on one person within a group.

Additionally,
the Panasonic LUMIX F3 also has a Digital Image Stabilizer which
helps suppress hand-shake and prevent blurry photos. The Panasonic
LUMIX F3 has an auto power LCD function which detects light
conditions and automatically boosts the LCD backlighting by a maximum
of 40% when shooting outdoors to secure clarity and visibility of the
screen. In addition to supporting conventional SD/SDHC Memory Cards,
the LUMIX F3 is compatible with SDXC Memory Cards, including
Panasonic's newly announced 48 GB* and 64 GB SDXC Memory Cards -
to enable high capacity content storage and fast data transfer
speeds. The LUMIX F3 is compatible with Windows 7**.

Pricing
and availability for the Panasonic LUMIX DMC-F3will
be announced 30 days prior to shipping date. The Panasonic LUMIX F3
will come in silver and black models. For more information on these
LUMIX models, please visit: www.panasonic.com/ces2010.

*GB
= 1,073,741,824 bytes. Usable capacity will be less.

**
Windows and the Windows logo are trademarks of the Microsoft
group of companies.

Design
and specifications are subject to change without notice.

About
Panasonic Consumer Electronics Company

Based
in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is
a Division of Panasonic Corporation of North America, the principal
North American subsidiary of Panasonic Corporation (NYSE: PC) and the
hub of Panasonic's U.S. marketing, sales, service and R&D
operations. In its commitment to provide consumers with
extensive imaging resources, Panasonic LUMIX established the Digital
Photo Academy, a series of nationwide workshops designed to instruct
consumers how to optimize the features on their digital cameras and
produce high-quality photos. Panasonic is pledged to practice
prudent, sustainable use of the earth's natural resources and protect
our environment through the company's Eco
Ideas
programs. Company information for journalists is available at
www.panasonic.com/pressroom.

For
more than 20 years, Panasonic has been proud to support the Olympic
Movement as an Official Worldwide Olympic Partner in the Audio and
Visual Equipment category and, beginning in 2009, in the Digital
Imaging category as well. Panasonic has also renewed its partnership
with the International Olympic Committee for an additional eight
years through the 2016 Summer Games. For more information, visit
http://panasonic.net/olympic/.