Project Description

B3 Cricket

Formed in 2012, B3 Cricket has revolutionised the cricket bat industry by using CAD and CNC technologies to make individually bespoke cricket bats. This allows B3 to offer amateur players the same individual choice previously reserved only for the world’s elite professional cricketers.

B3 has utilised social media and e-commerce to build the brand more quickly and cost effectively than would have been possible a decade ago. The B3 website is unique, www.b3cricket.com because it enables customers to design their own cricket bat shape on line and view it in 360 degrees. You can then finish your bat design with a choice of weight, grade of wood, handle and even choose your own colour stickers and grip! Your completely bespoke bat is then made to order and delivered to you anywhere in the world within two weeks. What’s more B3 can do this at a competitive price that is lower than the cost of a similar grade cricket bat in a retail shop!

As well as growing the B3 brand we are making bats for other brands such as New Balance, the US running shoe company, who have recently entered the cricket world. We have made bespoke bats for several of the world’s top professionals including England’s Gary Ballance, Ben Stokes, Jonathan Trott. Aaron Finch the Australian and Pakistan legend, Shoaib Malik.

OURBUSINESS

We have been happy with our first two years in business and now plan concentrate on reaching sales of 5000 bats per year through steady organic growth. Key to this will be ensuring that we maintain our reputation for choice, quality and superior customer service.

Our video, The B3 Difference Video will give you a better feel for the business.