Tag Archives: marketers

If you’ve hit a creative roadblock, or if you just feel like your Instagram posts are getting stale, check out this infographic by social media analytics platform Unmetric. It offers 23 ideas to add variety to your posts and, more important, to improve engagement. A few of the suggestions: • Giveaways ...

Late last year, the Association of National Advertisers reported that some 35% of marketers have already brought programmatic in-house, a dramatic increase from the 14% reported in 2016. And that’s just a start. Marketers have their eyes on a host of services once outsourced to their agencies: social media marketing, ...

February 12, 2018 More and more, marketers are starting to use Google Sheets instead of Excel in their day to day tasks. They’re collaborative, easy to share, and keeps your team updated in real time so that everyone stays on the same page. But in that transition, there are some ...

Bosses and clients don’t always know what you do all day. Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic SEO pixie dust on a page before it goes live. But beyond that? ¯\_(ツ)_/¯ In that sense, reporting should be like selling. Each month, you ...

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to ...

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of ...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How AI and CLV help app marketers drive business growthJan 9, 2018 by Brian SolisContributor Brian Solis says marketers need to move away from traditional vanity ...

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory? The explosion of big data has meant that humans simply have too much data to understand and handle ...

The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017-2018 Gartner CMO Spend Survey, 2018 will see ...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 things SEO professionals should do consistentlyDec 22, 2017 by Jeremy KnauffColumnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, ...