LONDON, October 2010 – PureJewels, a leading retailer in the Green Street jewellery quarter of east London, will be the official headline sponsor at the Asian Wedding Exhibition in London this year.

The Asian Wedding Exhibition, now in its 18th year, is the longest running and most established Asian wedding show in the UK and will continue its residency at Alexandra Palace in north London on Saturday 20th and Sunday 21st November.

‘PureJewels presents Asian Wedding Exhibition in 2010’ will be the key logo carried by advertising for the event.

Jayant Raniga, Brand Manager of PureJewels, said, “We’re very proud to come onboard as the headline sponsor for the Asian Wedding Exhibition. We feel that this show has great potential as a trendsetter for the industry. PureJewels is growing as a prominent brand in the UK jewellery scene, and we felt it appropriate to headline the best in South Asian style. This is a wonderful platform.

“PureJewels, we will be launching an exclusive product available first to visitors of the Asian Wedding Exhibition, as well as a £5,000 luxury prize courtesy of our friends at Bahamas Tourism”.
“The Asian Wedding Exhibition caters for our target audience of 24-35 year old young professionals, who are of marriageable age,” Raniga said.

“Although there is a focus on Asia, the event is open to anyone who likes South Asian style.”

The Asian Wedding Exhibition has expanded markedly from its inaugural show in 1993, which attracted 3,000 visitors. Since then the show has grown over consecutive years and attracted some 8,000 to 10,000 visitors over two days in 2009.

The Asian Wedding Exhibition is more than just a show — it is an experience. The event attracts a mixture of people – engaged, single, married, Asian and non-Asian. From exciting fashion shows, skilled henna and beauty artists, creative photographers and designers, there is something for everyone to enjoy.