C'mon Hollywood: Get to the movie already! (Blu-Ray Edition)

With the HD format war well behind us and the advent of blu-ray taking a firm hold on the market, we’ve finally been able to settle in and enjoy some truly amazing home theater visuals. Movies have never looked (or sounded) so good. It’s one eye and eargasm after the next, all thanks to blu-ray.

But, it’s come at a cost.

Many of you have suffered the lag time of blu-ray after popping in a disc and waiting for the film to start, often scratching your head as to what the f*ckin’ hold up is. You stare at the black screen, waiting for some signal that it’s working, until it finally shows a “status icon” of some sort that relates to the film. Once that’s done, you’re ENSLAVED with commercials and previews, holding you hostage until the menu finally arrives. And even when that happens, depending on the studio, you may well find yourself lost in the navigation to get to the damn movie.

What used to be a simple “insert disc, watch movie” process, has become an exercise in tedium, leaving movie fans perplexed as to why it has to be so difficult to simply watch a movie. Visiting a number of sites attempting to explain the issue reveals problems with data, complicated code, updating firmware (not everyone has their blu-ray connected to the internet…shocker!) and blah, blah, f*cking blah. Just fix the shit, I say.

My time is bloody valuable and you may scoff at complaining about five minutes, but you start adding that up with as many movies as hardcore fans watch and it becomes a legitimate complaint. It’s the equivalent of sitting at a really long red light when you’re trying to get somewhere. Eventually, you’ll probably look for a different route. And why? Because the clock is ticking and you want to enjoy the minutes and seconds you have left, rather than watching sand funnel through the hourglass.

The other issue is the fact that getting to the menu and bypassing all the bullshit that’s top loaded on a blu-ray is impossible! I don’t even know why they put a menu button on the remote anymore, because it doesn’t take me anywhere. It’s like manufacturers continue to put it on there just to f*ck with you. Pressing it gives you the message “option not available at this time” which may as well just be a middle finger.

The solution to the issue, unfortunately for most, is an upgrade, which means buying a new player that’s been updated to play your discs at a speed faster than an old lady checking out in a grocery store line. However, that’s not an option for everyone. Even though you can get a good player for under a hundred bucks, that’s not always in the cards. That’s not to say that blu-ray’s are for rich people, ‘cause that’s bullshit. They don’t even have DVD bargain bins anymore, but blu-ray bargain bins. Still, having to update your machine every few years is kind of asinine, regardless of how well off you are.

The other solution is for studios to recognize that we don’t want to sit through all their bullshit commercials every time we go to watch one of their films. This affects the lag time in a big way as we are inundated with every crappy movie preview the studio has, as well as an anti-piracy ad, and the FBI warning, all of which still have to compete with that status bar and, finally, the menu. Just go to the f*cking menu already! If I want to watch your movie previews I’ll do it myself. I didn’t pay for them and I don’t want them. I still love to see trailers on the big screen, but at this stage of the internet game, I’ve probably seen them online a hundred times before I plant my ass in the seat. I can deal with them at the theater, but at home it’s an eye-roll of obnoxiousness.

I recently upgraded, which solved the majority of my issues, but I did a test anyway to see who the biggest offenders are. The slowest life-suck discs belonged to Universal, Columbia, Fox, and Disney. The fastest loading discs for me were Paramount and Warner Bros. Paramount goes straight to the menu within 34 seconds, while WB goes straight to the movie in under a minute. I didn't go through my entire collection, but I'm sure it's a mixed bag of results. The ultimate nail in the coffin resides with your player though, which is where the real pain starts if you aren't "current."

It may seem like a crybaby nitpick, but I don’t believe it is. I truly value every second of my day and want to make the most of my time. As much as I’m engrossed in movies (which is a LOT), I don’t think it’s a lot to ask to keep the process streamlined and do away with the incessant onslaught of bullshit previews, ads, and unnecessarily complicated menu’s that delay me anywhere from 3-5 minutes to get to the start of a film. Is it too much to ask for some efficiency from the folks we shell out so much cash to? I think not.

Plus, I need this bad boy to load fast...

Extra Tidbit:

What are YOUR solutions to this dilemma? Upgrade? Firmware update? Change the channel? Sit and wait?

Me and a close friend just had a movie night and were astonished at how much time is wasted sitting through the FBI warnings, the commercials, and pre-menu visuals that one is bombarded with putting a DVD in. I was about ready to just go grab an old VHS and put it in. Needless to say, I approve of this article and wholeheartedly agree.

Me and a close friend just had a movie night and were astonished at how much time is wasted sitting through the FBI warnings, the commercials, and pre-menu visuals that one is bombarded with putting a DVD in. I was about ready to just go grab an old VHS and put it in. Needless to say, I approve of this article and wholeheartedly agree.

Haha this is an awesome article. My thinking is we bought the damn thing why do they force us to sit through the commercials. 1st: Get rid of the damn commericals I bought the damn thing I dont want to sit through a commercia. 2nd Create a menu option that the buyer can select to view trailers if they want too.

Since I got rid of my ps3 and my blu-ray collection is rotting I purchased a Roku. Its quite amazing!! I've taken to buying movies through Amazon On-Demand. No commercials and

Haha this is an awesome article. My thinking is we bought the damn thing why do they force us to sit through the commercials. 1st: Get rid of the damn commericals I bought the damn thing I dont want to sit through a commercia. 2nd Create a menu option that the buyer can select to view trailers if they want too.

Since I got rid of my ps3 and my blu-ray collection is rotting I purchased a Roku. Its quite amazing!! I've taken to buying movies through Amazon On-Demand. No commercials and I have instant access too it. The prices are reasonable also. You also get the benefit of having the current season of tv shows immediately available without having to wait 8-9 months for the dvd set to come out. The Amazon on top of my Netflix, and HBO Go.. Im golden and don't miss the blu-ray as much.

Ditto

Was just thinking the same thing today as I was watching Louie Season 1 on blu-ray and i was watching insidious on blu-ray last night. Why does it take so long to load up? I love blu-ray quality but on my DVD it loaded in seconds and I am paying for more in blu-ray. I agree with the trailers and the FBI warning. I have seen many of the trailers on line and I don't want them on my movies but if they are gonna be on, let me choose to watch them not have them just appear. As far as the

Was just thinking the same thing today as I was watching Louie Season 1 on blu-ray and i was watching insidious on blu-ray last night. Why does it take so long to load up? I love blu-ray quality but on my DVD it loaded in seconds and I am paying for more in blu-ray. I agree with the trailers and the FBI warning. I have seen many of the trailers on line and I don't want them on my movies but if they are gonna be on, let me choose to watch them not have them just appear. As far as the warning, I own the movie, if I was stealing it i wouldn't give a shit about the warning cause theives steal and don't care but since i own it i don't need to see it again becuase I OWN it. I usually make a sandwich until the menu appears. I would like to contact all the studios and tell them to stop cause it's a waste of time to give shit to your paying customers.

If they are allowed to put whatever the fuck they want on their dvd's before the movie plays and not make it skippable, then I am allowed to pirate and make my life easier. Problem solved. Maybe not skipping through crap like the FBI warning or trailers or commercials doesn't bother you, but it bothers other people.

If they are allowed to put whatever the fuck they want on their dvd's before the movie plays and not make it skippable, then I am allowed to pirate and make my life easier. Problem solved. Maybe not skipping through crap like the FBI warning or trailers or commercials doesn't bother you, but it bothers other people.

do u not understand this? are u still in high school? cause u sound like an entitled little brat

if u dont want to watch the ads, then do whatever u want

u think they are scared of u pirating a movie....

first on dvd sales i doubt they care about u.
u sound like thte type of person who buys a dvd once in a while, since u prefer shitty quality over good quality. if things like that dont bother u then yes u prob dont buy

u pay for their product, they choose wats in their product....

do u not understand this? are u still in high school? cause u sound like an entitled little brat

if u dont want to watch the ads, then do whatever u want

u think they are scared of u pirating a movie....

first on dvd sales i doubt they care about u.
u sound like thte type of person who buys a dvd once in a while, since u prefer shitty quality over good quality. if things like that dont bother u then yes u prob dont buy dvds. which means the studios dont give a flying fuck about u in terms of dvd sales. they arent losing business cause u dont buy in the first place. its loyal customers who stop buying that are their concern.

its not like u are buying their dvds and suddenly stopped.

me i easily drop $200 a month on average on movies. They will miss me

u? well they prob say bye and hope they can sue ur ass later down the road

I agree that it can be annoying to wait for blu-rays to load, but I don't think I've ever watched one that didn't let me skip the previews. I use my PS3 as a blu-ray player so the firmware is always up to date and I still deal with the same annoyances of loading times. If anything, it might be more irritating since I've seen blu-rays that after loading the blu-ray itself, it goes to another loading screen to "load fresh previews from the internet".

I agree that it can be annoying to wait for blu-rays to load, but I don't think I've ever watched one that didn't let me skip the previews. I use my PS3 as a blu-ray player so the firmware is always up to date and I still deal with the same annoyances of loading times. If anything, it might be more irritating since I've seen blu-rays that after loading the blu-ray itself, it goes to another loading screen to "load fresh previews from the internet".

Really?!? Must be a slow movie news day?

first, no Blu-ray DVD has ever taken 5 minutes to start. Second u can fastword and sometimes skip.
I have over 150 blu-ray , over 25 3d blu-ray,, and use the playstation 3 blu-ray player. Never had a 5 minute start up
sounds like u need to use that freelance writer money and upgrade ur tech.
Ur not buying the movie, ur buying the DVD which includes whatever the fuck they want to put on it
dont like it? dont buy it
and lets get a better CMON next time, some thought put into it, instead of

first, no Blu-ray DVD has ever taken 5 minutes to start. Second u can fastword and sometimes skip.
I have over 150 blu-ray , over 25 3d blu-ray,, and use the playstation 3 blu-ray player. Never had a 5 minute start up
sounds like u need to use that freelance writer money and upgrade ur tech.
Ur not buying the movie, ur buying the DVD which includes whatever the fuck they want to put on it
dont like it? dont buy it
and lets get a better CMON next time, some thought put into it, instead of just watever pissed u off yesterday

A PS3 has what closes in on 7 3GHz cpu's. If you looked up information on it before you posted you would know that until 2010 most BD players did not have a good enough SoC for loading into BD-Live menu's. For the longest time Movie companies would release movies with a menu system based and upgraded from the old DVD menu's. When players started being able to load the menu at a normal rate, they actually sold it has an additional feature.

Read some reviews on some 2008 releases like the

A PS3 has what closes in on 7 3GHz cpu's. If you looked up information on it before you posted you would know that until 2010 most BD players did not have a good enough SoC for loading into BD-Live menu's. For the longest time Movie companies would release movies with a menu system based and upgraded from the old DVD menu's. When players started being able to load the menu at a normal rate, they actually sold it has an additional feature.

Read some reviews on some 2008 releases like the Pirates trilogy if you don't believe me. Load times on BD-Live enabled discs are still an issue for millions of people that don't have a PS3 or one of the latest players.

U want faster loading , upgrade ur tech, ps3 works great for me, i never had "loading previews from internet"

if i cant skip something, i definitely can fastforward at 120x. except on the warning screens....seriously though

i put in the dvd, get my self settled, get a drink, some munchies, and by the time im done its sitting at the menu ready to play (or in some cases

ok so basically this its because ppl has outdated tech

its like watching a Standard TV and complaining its not in HD

U want faster loading , upgrade ur tech, ps3 works great for me, i never had "loading previews from internet"

if i cant skip something, i definitely can fastforward at 120x. except on the warning screens....seriously though

i put in the dvd, get my self settled, get a drink, some munchies, and by the time im done its sitting at the menu ready to play (or in some cases already playing)....... not that big of a deal for me atleast

@bails1004 - you just responded to Topweasel's in depth tech explanation saying "ok so basically this its because ppl has outdated tech," and you go on to say "U want faster loading , upgrade ur tech." So - it may help to read an article in its entirety instead of acting like an absolute prick. Paul wrote "The solution to the issue, unfortunately for most, is an upgrade, which means buying a new player that’s been updated to play your discs at a speed faster....that’s not an option for

@bails1004 - you just responded to Topweasel's in depth tech explanation saying "ok so basically this its because ppl has outdated tech," and you go on to say "U want faster loading , upgrade ur tech." So - it may help to read an article in its entirety instead of acting like an absolute prick. Paul wrote "The solution to the issue, unfortunately for most, is an upgrade, which means buying a new player that’s been updated to play your discs at a speed faster....that’s not an option for everyone."

@bails, your missing the point and that's getting straight to the movie. I don't care if they put ads on there, but give me the option to watch them or skip them. Not every player is the same and not everyone has (or wants) a PS3 (I'm an Xbox guy myself). The load times are completely inconsistent between players and the [link] menus all play a factor in how fast we get to the movie.

As stated in the article, pop in a Warner Brother's disc and it goes STRAIGHT to the movie or, in

@bails, your missing the point and that's getting straight to the movie. I don't care if they put ads on there, but give me the option to watch them or skip them. Not every player is the same and not everyone has (or wants) a PS3 (I'm an Xbox guy myself). The load times are completely inconsistent between players and the [link] menus all play a factor in how fast we get to the movie.

As stated in the article, pop in a Warner Brother's disc and it goes STRAIGHT to the movie or, in Paramount's case, goes straight to the menu. Each of these discs still has trailers, ads, and blah, blah, blah. Great. Put the fucking Constitution, the lyrics to Stairway to Heaven, and a recipe for Chocolate Chip Cookies on the damn thing, I don't give a shit, but at least give me the option to bypass the shit so I can get to what I want: the movie.

I don't think anyone here is confused about WHY the ads are on there. Everyone understands that Hollywood is a business. Part of that business (a HUGE part) is home entertainment. And, for my money, I don't want all the erroneous bullshit. No two studios do it the same, but if everyone followed WB and Paramount's lead things would run a lot smoother.

Also, it's fun to talk about this shit, so don't get your undergarments in such a twist.

To hell with studios and actors that feel they should be making millions on a movie. I feel nothing for them. As far as pirating goes, it sure is easier to watch a movie than paying for commercials and doing battle to get to the main feature film. It is bad enough we now get actual TV commercials in theatres, I shouldn't have to deal with that at home. Saw what you want, the theatre experience downfall is the stuido's own fault...hence all this 3D crap. They want to find new ways to bring us

To hell with studios and actors that feel they should be making millions on a movie. I feel nothing for them. As far as pirating goes, it sure is easier to watch a movie than paying for commercials and doing battle to get to the main feature film. It is bad enough we now get actual TV commercials in theatres, I shouldn't have to deal with that at home. Saw what you want, the theatre experience downfall is the stuido's own fault...hence all this 3D crap. They want to find new ways to bring us back to the theatres but they still mess around with the directors movies. I hear Robocop is gonna be Pg13. Who's fault is that? Studios! They want the whole pie instead of allowing someone to re-make a potentially GREAT remake. Look how many should have been R movies have become PG13. Or the quality of a film hindered because the "studio knows best" and the director doesn't get their true vision. I don't feel bad for the studio's. That aside, if I pay to for a dvd for me to watch at home, I expect to be able to put the disk in and watch the movie, not filter through crap I don't care about first.

Pirating is stupid

Pirating is stupid...all you are doing is taking money away from the studios. This may not seem like a problem now but the more money studio's lose, the more expensive movie tickets will get, the more expensive BluRayDVD's will get, the less chances studios will make on their movies because it's not worth the investment if they just keep losing money.

Pirating is stupid...all you are doing is taking money away from the studios. This may not seem like a problem now but the more money studio's lose, the more expensive movie tickets will get, the more expensive BluRayDVD's will get, the less chances studios will make on their movies because it's not worth the investment if they just keep losing money.

Fuck the studios and actors crazy idea's of what they should get paid. None of us asked them to spend 200mil to make a movie. I feel nothing for the studios. That said, while I don't agree with pirating, it sure is easier to watch a movie than paying for commercials first and fighting to watch my movie. That's what the complaint is about. Why do we have to endure crap to get to our movie we paid for. It's bad enough I can see actual TV commercials in theatres now, I shouldn't have to on my dvd

Fuck the studios and actors crazy idea's of what they should get paid. None of us asked them to spend 200mil to make a movie. I feel nothing for the studios. That said, while I don't agree with pirating, it sure is easier to watch a movie than paying for commercials first and fighting to watch my movie. That's what the complaint is about. Why do we have to endure crap to get to our movie we paid for. It's bad enough I can see actual TV commercials in theatres now, I shouldn't have to on my dvd or blu-ray.

I more than agree

This is hilarious. I JUST posted essentially the same complaint the other day on the RANT RANT RANT part of the forums. I complain pretty much about the same thing except load time of staring at a black screen. I dunno, guess my PS3 and updating fixes that. I do however complain about the same with trailers, FBI warnings and WHO GIVES A SHIT if the production company doesn't want to take responsibility for what actors say in commentaries? I can make dinner before my freakin movie starts!

This is hilarious. I JUST posted essentially the same complaint the other day on the RANT RANT RANT part of the forums. I complain pretty much about the same thing except load time of staring at a black screen. I dunno, guess my PS3 and updating fixes that. I do however complain about the same with trailers, FBI warnings and WHO GIVES A SHIT if the production company doesn't want to take responsibility for what actors say in commentaries? I can make dinner before my freakin movie starts! That's not WHY I pay money for movies to watch at home.
So yeah, I obviously feel the same cause again, in RANT RANT RANT, my thread is there. Glad more people feel the same.

This..

This is why I download blu-ray rips. I do buy hundreds and hundreds of blu-rays, but at least the blu-ray rips have everything removed expect for the movie. The bad part? The bonus features are cut as well. No commentary. No documentary. At least the movie is hi-def and I don't have to sit through commercials and ads. Honestly, I'll put in a blu-ray and go make dinner, only to come out and have the Fantastic Mr. Fox stuck at a spot asking if I want to download new content! Yeah, DVD's

This is why I download blu-ray rips. I do buy hundreds and hundreds of blu-rays, but at least the blu-ray rips have everything removed expect for the movie. The bad part? The bonus features are cut as well. No commentary. No documentary. At least the movie is hi-def and I don't have to sit through commercials and ads. Honestly, I'll put in a blu-ray and go make dinner, only to come out and have the Fantastic Mr. Fox stuck at a spot asking if I want to download new content! Yeah, DVD's were better. The menu button worked on DVD players.

Completely Agree

I completely agree with this, I have three blu ray players in the house, had some disks that have taken minutes to load up on startup just to get video on the screen on all three players! Wolverine was bad and I remember The Reaping taking almost five minutes to load, I was sure the disk was defective. As for the trailers and skipping, the only thing that should be mandatory viewing is the "Warning". I don't understand some of these companies that force feed you trailers at the beginning. I

I completely agree with this, I have three blu ray players in the house, had some disks that have taken minutes to load up on startup just to get video on the screen on all three players! Wolverine was bad and I remember The Reaping taking almost five minutes to load, I was sure the disk was defective. As for the trailers and skipping, the only thing that should be mandatory viewing is the "Warning". I don't understand some of these companies that force feed you trailers at the beginning. I invested money in your movie, the least you can do in return is let me go straight to the movie.

I'm a planner

I usually stick the disc in earlier in the day. The TV isn't even on at this point. By the time I sit down to watch it, it's all loaded. I just fire up the boob tube, switch the input over to HDMI 2, and there's my menu screen.

I usually stick the disc in earlier in the day. The TV isn't even on at this point. By the time I sit down to watch it, it's all loaded. I just fire up the boob tube, switch the input over to HDMI 2, and there's my menu screen.

Hahaha, I really love that "Operation can't be performed right now. Fu** You!" picture. As for the column, yeah, I'm too being fed up by this but I use a Sony Blu Ray player that came out about 2 years ago. I couldn't hit the forward button but I can hit the "Skip to the next chapter" button but it works. So that solves my problem. I wish they could just move all these ads/before-movie trailers to Special Features option like they used to.

Hahaha, I really love that "Operation can't be performed right now. Fu** You!" picture. As for the column, yeah, I'm too being fed up by this but I use a Sony Blu Ray player that came out about 2 years ago. I couldn't hit the forward button but I can hit the "Skip to the next chapter" button but it works. So that solves my problem. I wish they could just move all these ads/before-movie trailers to Special Features option like they used to.

my solution to this is...

...PIRATE!!!!! these are exactly the reasons why piracy still thrives. it is just SO annoying to buy a blu ray or dvd - even if its a music dvd. stupid studios and record companies are only thinking about how to make the most out of their products without giving thought to how a consumer would feel or how it might irritate him. fickle minded short sighted studio execs and lawyers.
this industry desperately needs people who are sensitive to what consumers really want. NOT including a gazillion

...PIRATE!!!!! these are exactly the reasons why piracy still thrives. it is just SO annoying to buy a blu ray or dvd - even if its a music dvd. stupid studios and record companies are only thinking about how to make the most out of their products without giving thought to how a consumer would feel or how it might irritate him. fickle minded short sighted studio execs and lawyers.
this industry desperately needs people who are sensitive to what consumers really want. NOT including a gazillion ads could actually increase the number of blu rays or dvds bought and therefore increase revenue as opposed to cramming in every commercial on earth.

my solution to this is...

...PIRATE!!!!! these are exactly the reasons why piracy still thrives. it is just SO annoying to buy a blu ray or dvd - even if its a music dvd. stupid studios and record companies are only thinking about how to make the most out of their products without giving thought to how a consumer would feel or how it might irritate him. fickle minded short sighted studio execs and lawyers.
this industry desperately needs people who are sensitive to what consumers really want. NOT including a gazillion

...PIRATE!!!!! these are exactly the reasons why piracy still thrives. it is just SO annoying to buy a blu ray or dvd - even if its a music dvd. stupid studios and record companies are only thinking about how to make the most out of their products without giving thought to how a consumer would feel or how it might irritate him. fickle minded short sighted studio execs and lawyers.
this industry desperately needs people who are sensitive to what consumers really want. NOT including a gazillion ads could actually increase the number of blu rays or dvds bought and therefore increase revenue as opposed to cramming in every commercial on earth.

my solution to this is...

...PIRATE!!!!! these are exactly the reasons why piracy still thrives. it is just SO annoying to buy a blu ray or dvd - even if its a music dvd. stupid studios and record companies are only thinking about how to make the most out of their products without giving thought to how a consumer would feel or how it might irritate him. fickle minded short sighted studio execs and lawyers.
this industry desperately needs people who are sensitive to what consumers really want. NOT including a gazillion

...PIRATE!!!!! these are exactly the reasons why piracy still thrives. it is just SO annoying to buy a blu ray or dvd - even if its a music dvd. stupid studios and record companies are only thinking about how to make the most out of their products without giving thought to how a consumer would feel or how it might irritate him. fickle minded short sighted studio execs and lawyers.
this industry desperately needs people who are sensitive to what consumers really want. NOT including a gazillion ads could actually increase the number of blu rays or dvds bought and therefore increase revenue as opposed to cramming in every commercial on earth.

I've got a PS3 with a bluetooth remote for it. I either fast forward through those things (at x120), or use the 'next' button (when it actually works). Never longer than 15 sec. to get to a movie. But then again, I grew up in the dawn of the VHS age, and I remember fast-forwarding through all the crap promos then too, so this is nothing really new. Easiest way to ensure your bluray is always up to date is to let it do it automatically from the checkbox in the systems menu (if your player has

I've got a PS3 with a bluetooth remote for it. I either fast forward through those things (at x120), or use the 'next' button (when it actually works). Never longer than 15 sec. to get to a movie. But then again, I grew up in the dawn of the VHS age, and I remember fast-forwarding through all the crap promos then too, so this is nothing really new. Easiest way to ensure your bluray is always up to date is to let it do it automatically from the checkbox in the systems menu (if your player has such a feature).

I'm in Australia, and while we have a few ads in front of our blurays, I also own a couple of American ones and you guys have it FAR worse off than us. I groan when I pull those movies out to watch because I know I may as well go make myself a drink while the ads play.

I'm in Australia, and while we have a few ads in front of our blurays, I also own a couple of American ones and you guys have it FAR worse off than us. I groan when I pull those movies out to watch because I know I may as well go make myself a drink while the ads play.

My problem is that you can't control your own property.

I'm fine with them sticking commercials and trailers before movies on Bluray, I mean I have some fond memories of some of the commercials on VHS. (Don't tell me you didn't love the Pizza Hut commercial before Teenage Mutant Ninja Turtles. Or the Diet Coke commercial on the Indiana Jones tapes)
But if you didn't feel like watching them, YOU DIDN'T HAVE TO. It's the not being able to skip things on your own legally purchased property that bugs me.

I'm fine with them sticking commercials and trailers before movies on Bluray, I mean I have some fond memories of some of the commercials on VHS. (Don't tell me you didn't love the Pizza Hut commercial before Teenage Mutant Ninja Turtles. Or the Diet Coke commercial on the Indiana Jones tapes)
But if you didn't feel like watching them, YOU DIDN'T HAVE TO. It's the not being able to skip things on your own legally purchased property that bugs me.

If the Blu-ray players are connected to the internet, then may-be the next step should be registering you movie collection with some profile associated with your Blu-Ray player. I know people are probably thinking that we don't need another Blu-Ray version of Facebook, but this could be something that rewards viewers. The first time you put in your disc, you're going to have to sit through the annoying trailers and ads, but once you've registered your disc with your profile, you go straight to

If the Blu-ray players are connected to the internet, then may-be the next step should be registering you movie collection with some profile associated with your Blu-Ray player. I know people are probably thinking that we don't need another Blu-Ray version of Facebook, but this could be something that rewards viewers. The first time you put in your disc, you're going to have to sit through the annoying trailers and ads, but once you've registered your disc with your profile, you go straight to the movie. No ads, no FBI warning, and none of that rubbish. Registering purchased movies can also qualify you for electric coupons that can be sent to your mobile device or e-mail. These coupons are meant to save money on snack foods, purchasing other movies, or may-be even movie theater coupons. Movie studios are complaining about piracy, then start rewarding paying customers. This in turn also encourages customers to spend their money on the products being advertised. And may-be even encourage other customers to upgrade their Blu-Ray players, or connect their Blu-Rays online if they haven't done so already.