A road safety campaign by our retail business, Protyre, which is the UK’s largest independent chain of fast fit and mechanical centres, successfully removed just over 60,000 poorly maintained or illegal tyres from UK roads.

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Research by Micheldever Tyre Services has revealed a raft of motoring trends, which can now be used to help independent tyre dealers grow their businesses through the provision of detailed car parc and demographics for their catchment areas.

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Micheldever Tyre Services has made a key appointment as part of its drive to grow its VMA business and improve service for customers. Tim Peacock, has been brought in as the new head of the VMA division.

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Protyre, the retail arm of Micheldever Tyres Services Ltd. has been recognised for delivering the best marketing campaign of the year within the tyre industry. The award was presented by the NTDA at their 87th Annual Dinner hosted by TV Presenter Suzi Perry.

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Kumho Tyre signs two year partnership with Tottenham Hotspur. The Partnership was announced at Tottenham Hotspur training centre with four first-team players and senior representatives from Kumho. Key partnership rights include community projects with the Tottenham Hotspur Foundation. Read more here...

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A website developed by Micheldever Tyre Services, to help independent dealers compete for online sales against national chains and specialist internet traders, has notched up its four millionth visitor.