Vinyl acetate monomer (VAM) is an organic compound manufactured by vapour-phase acetoxylation process in a gas phase. The reaction is taken place between ethylene, acetic acid, and oxygen in presence of a catalyst (alumina palladium or silica palladium) alongside gold as well as an alkali metal. Vinyl acetate monomer is an important polymer used for manufacturing of numerous polymers and resins for emulsions, adhesives, coatings, and others. Vinyl acetate monomer is widely used for packaging due to its unique properties such as cling, toughness and clarity.

Market Dynamics:

Rising demand for vinyl acetate monomer in various applications such as food packaging, paints and coatings, is a major factor expected to drive growth of the global vinyl acetate monomer market over the forecast period. In addition, growing demand for photovoltaic cells, which in turn increase demand for vinyl acetate monomer, is another factor anticipated to fuel growth of the target market in the next coming years. Moreover, increasing disposal income and spending power of individual for advanced infrastructure in emerging economies owing to low environmental impact, are among some factors estimated to drive growth of the potential market over the forecast period.

However, increasing price of raw materials and stringent government regulations about environmental concern are among factors which may hamper demand for vinyl acetate monomer and restrain growth of the global vinyl acetate monomer market over the forecast period.

Segment Insights:

Among application, the polyvinyl acetate segment is estimated to account for significant growth in terms of revenue in the global vinyl acetate monomer market over the forecast period. Rising demand for paints and coatings owing to good adhesion properties to different substrates such as wood, paper, and metals is expected to drive revenue growth of the segment over the forecast period.

Regional Insights:

The vinyl acetate monomer market in the North America is registered for major revenue share in the target market and is expected to maintain its dominance over the forecast period. Growing demand for vinyl acetate monomer in various other applications especially for packaging application and shale gas boom in the North America is anticipated to support revenue growth of vinyl acetate monomer market in the North America. The Asia Pacific market is projected to grow at a faster rate in the target market over the forecast period. Growing demand for adhesives, paints and coatings, from infrastructure industry in countries in the region, which in turn increase demand for vinyl acetate monomer and is expected to drive revenue growth of Asia Pacific vinyl acetate monomer market over the forecast period. China and India are expected to contribute major shares in terms of value and volume in the target market in the next coming years. Europe vinyl acetate monomer market is expected to grow at a significant rate in the global vinyl acetate monomer market over the forecast period, followed by North America.

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