Consultants and Clients: Relationships, Branding, and the New Rules of Engagemen

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AUTHOR(S):

William O’Connor, President, Source/Inc.

As an executive of a major consulting firm, Bill O’Connor has seen the role of companies like his change dramatically. After reviewing this transformation, which has enhanced the position and importance of consultants, he defines five new rules of engagem

PUBLISHED: 1996

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