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Graphic design looks simple, but creating killer designs takes skill and intuition. Effective visuals yield higher conversion rates and ROI. The graphic design industry earned $11 billion last year. How do you achieve great corporate art that captures attention and converts? There will be a 35% rise in demand for digital graphic design from 2015-2022. Meet the demand with beautiful, …

Social media offers opportunities and pitfalls for businesses. Timing, wording, and design must all coalesce to delight the digital audience. Here are a few principles to minimize gaffes and maximize ROI. 1: Profile Fill out all sections of your profile with relevant information for consumers. Include links to your website, phone number, address, email, and more. Including your location can …

How do you captivate a person scrolling through content on their phone while they’re strolling down a street? Capturing a digital reader’s attention seems more difficult than ever now. But it is still possible. Good news: video strategically converts prospects and keeps existing customers intrigued. Flickering images capture attention more than static text or images. Take advantage of video marketing …

Some brands overlook the importance of followers. However, faithful followers are likely to buy from a brand. Stellar social campaigns can increase follower count, turn users into leads, and keep existing customers coming back for more. How do you gain followers, turn them into customers, and keep them coming back for more? Here are a few pointers. 1: Treat different …

It seems impossible to go a day without seeing an ad before a Youtube video or on Facebook. Digital marketing is on the rise. Direct mail and traditional avenues have their place. While print advertising is still effective, the digital age demands that attention be paid to online marketing opportunities. Here are a few statistics to demonstrate the necessity of …

Email and direct mail alone can deliver decent ROI. However, direct mail and email combined have a 25% response rate and significantly higher average value per order than either method alone. The most effective agency mixes the power of social media, email, and direct mail with a unified strategy. Further, an organization with a new announcement needs a PR strategy …

Social media marketing is an essential tool for almost every business. It is not an isolated trend amongst young, famous, and hip. The data shows just how important social media marketing is. According to the 2015 Social Media Marketing Report published by the Social Media Examiner, many marketers believe that social media is key for building a better business. Here …

Social media marketing looks easier than it is. Don’t be fooled — branding is hard, especially on platforms when frequent content is expected. With caution and intentionality, social media marketing can yield great results for your company. Below are some tips to get you started. Don’t overschedule Whether or not you use social scheduling tools, it can be easy to …

In today’s technological world, part of being a professional means representing yourself and networking online. That’s where LinkedIn comes in. LinkedIn is a social media platform focused on business-oriented social networking. It is a great way to manage your professional identity and build your connections. But, there are a few tips to being successful on LinkedIn. Here are the three …

Every company needs a social media strategist dedicated to promoting their products and interact with their customers online. It is essential, in today’s growing tech culture and online community, to have an active participant on behalf of the company. A social media strategist must wear a lot of hats, but here are just a few: Quick adapter— One of the …

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