Starting with an empty parking lot, we set out to create a new urban outdoor living experience that enhanced the southern California indoor-outdoor lifestyle. Since then we’ve been developing products in support of creating a life beyond the life we live indoors.

— Ilan Dei

We approach our brand from a holistic standpoint, focusing not only on the products we're developing , but also the brand definers.

The Cruiser Collection, for IDV, was influenced by the edginess and ingenuity of Southern California’s Hot Rod Culture of the 1950s and 60s, specifically the Porsche 356 Roadster. But the relaxed, elegant vibe of the Hollywood Hills was always in the back of our minds. And, as with all of our outdoor living products, they are easily cleaned and built locally in Los Angeles. Visit Ilan Dei Venice for more information.

Inspired by modernist string chairs popular in California’s Palm Springs desert, we brought that idea into the 21st century and created a comfortable, durable, and easily cleanable furniture collection that can live as easily indoors as out. The Cord Collection, IDV’s first furniture collection, is now in its third edition and popping up all over the world, from backyards of Venice to resorts in Costa Rica.