This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

About

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.

In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

More Than a Blog

We also aggregate our Twitter feeds, video and pics, blog network, portfolio of best practices, the events we will attend and job openings here. It’s our platform – a jumping off place – our homebase for conversation. So, jump in, the water’s fine.

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

What’s new this week? We’ve pin-pointed a few changes in the social media landscape to share with you:

1. Instagram Launches a Redesigned Android App
This week, Instagram launched it’s bright and shiny Version 5.1 in the Google Play store. The new version provides users with a redesign that “makes for a speedier, resource-light experience”. This simpler redesign is meant to keep things looking good and running smooth but will also make Instagram more accessible across a larger range of devices, from all ends of the price spectrum. What else? It also promises to load your profile in half the time – perfect for getting that #foodstagram in before you dig in.
Source: TechCrunch

2. Facebook Revamps Pages on Desktops
It’s a big week for new designs. Facebook has just announced a new look for Pages on desktop, announced to roll out immediately. The biggest change? All posts will now be on one column, just like on user profiles. Additionally, page admins can now leverage the “Pages to Watch” feature which lets them track and compare the performance of brands similar to their own, including top line stats and the competitor’s most engaging posts. We’ll definitely keep an eye out to see how brands will begin to play around with this new design and new insights.
Source: The Next Web

3. Chinese Tech Firms begin issuing Virtual Credit Cards
Now for a deeper dive into the region: China’s tech firms have taken it to the next step to make online shopping even easier. Alibaba, Chinese e-commerce giant, will work with CITIC Bank to issue one million virtual credit cards next week. The virtual card can be used on certain e-commerce platforms but can also be taken offline to retail outlets that accept the new Alipay Wallet app as a payment method. How do you think this new shopping development will take off?
Source: The Next Web

Think we’ve missed something? Feel free to share with us your thoughts or any stories you’ve come across this week below!

Viral Radar

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.