Inside Hook curates good-life gems

A curated lifestyle in your inbox, Inside Hook is a daily newsletter and site whose editors hand-pick travel, fashion, health and lifestyle experiences for the man with less time than money. The startup’s goal is to take your weekend, date night and purchasing decisions to a new level. Suggestions such as underground walking tours in Sausalito, premium surfing gear and “treesort” vacations are just some of the local offerings that Inside Hook brings to its readers.

They’re not only founders, they’re also subscribers. “I feel like I have my charm back and I’m 99 percent sure my wife loves me even more,” said Inside Hook Co-Founder Andy Russell. “Girls love opening the shiny box — the last thing a girl wants is for a guy not have a plan (hear, hear).”

Plans like “five-star vacays with a soul” and “a bull run in America,” are among the suggested merrymakings from Inside Hook’s free daily emails.

Fun in the Pun. Inside Hook’s catchy — not kitschy — staccato suggestions are a call to be a better man. To yourself. To your partner. To your children. And to your environment. (You get the gist.)

“It’s for a much more discerning reader,” said Inside Hook’s Co-Founder Jonathan Keiden, who recently went jet-packing with one of the site’s curators, Rob Lowe. “You can play a lot more with writing at a high level.”

A Key for Golden Handcuffs. A privilege previously known only by New Yorkers and Angelenos (where the site is currently curating local experiences for subscribers), the navigation of locally curated experiences is now available to well-heeled San Franciscans and their adventurous suburban counterparts. Just sign here.