One of the most engaging presentations at last Friday’s Annual PRCA Conference was from Toby Harrison, Planning Partner, Adam and Eve DDB (the agency behind the John Lewis Christmas ads if you didn’t already know). He covered a lot of ground, but the stand out piece for me was his surprise that during the PR pitch […]

Most agency heads pride themselves of being close their clients and knowing whether they are happy with the service they are receiving. Not that happy is an objective measurement of a campaign’s success. Without a structured and objective process is really hard to know how satisfied our clients are. Taking time to consider where your […]