“Jennifer is a great partner. She has built a terrific mascot for us. She was willing to amend any requests for change with no issues. Every phone call was fun and wacky yet productive…just how I like to do business.”

— Andy Ruge - George Mason University

“Jennifer is superb to work with and turns out a quality product at a fair price and in a timely manner! Plus, she’s lots of fun!”

— Amy Stanley - RocheDiagnostics

Nothing but love coming your direction from Cleveland.

—

If you want your mascot to come to life – only go with the best mascot creators in the business – Avant Garb!

— Jeff Walrich - Director of Athletics - Gilmour Academy

“The MillerCoors Can costumes look fantastic! They will work perfectly for our promotions. Thank you so much to you and your team. The end result is amazing!!!”

— Rachel Faires, Manager
Partner Services, Portland Beavers

We love the tattoos, and the fans do too!

— Sir C.C. - Cleveland Cavs

“Ten years ago we searched for someone who could produce a high-quality, fun mascot. The first TiVoGuy was born and 4 generations later, he (and his newer relatives) are still bringing joy to TV fans everywhere. Nobody does smiles better than AvantGarb!”

— Bard Williams, Director, Marketing, TiVo Inc.

“I have never had more fun and been more pleased with a vendor than with Jennifer. When we are ready for our next step, we will definately be using Jennifer and her staff, no question about it.”

— Barry Hardy for Dave Ramsey's Financial Peace Jr: for Kids

Jennifer and the rest of her “groovy” staff at AvantGarb have been a pleasure to work with over the years. The quality, and service that goes with it can’t be matched in the industry. Much love from Grand Rapids!

We deliver more than a costume in a box – we make your brand come alive!

Today’s sports marketers realize that a strategically designed and integrated mascot (a true character brand) is more than a diversion during lulls in a game, an attraction in itself. Most colleges and professional teams have adopted costumed mascots to patrol the stands and make community appearances.

Mascot Marketing Strategy

The dilemma of a mascot marketing strategy is that the mascot benefit is intangible. But so is excellent customer service and so is attractive packaging and so is product placement. No one can deny that they can help create a package of marketing essentials that leads consumers to you!

Mascots will bring your business to life!

When consumers see that you—in the form of your mascot—live, breathe and move, you will be much more desirable than your cold, hard competitors. It’s just the lively edge you could use in your marketing mix.

We call it ROL – Return on Loyalty

Why a Mascot Can be Critical to a Marketing Strategy?

Sport teams know how essential a mascot is. A mascot is a teams most ardent fan. Coaches and players may come and go, but a mascot is always there to represent the team. During a strike or a lockout, the mascot may be the only representative of the team that can keep the home fires burning.

This is also true of product and event mascots. The TiVo mascot goes to the Sundance Festival to rub shoulders – or in the case of TiVo, rub antenna to shoulder – with current and future customers. Mascots make a statement by being at events. When a company sponsors and event, like a marathon, it is the presence of the mascot at that event that re-enforces the connection of event with sponsor.

Nobody is taking picture of the best friend with the brochure. They are taking photos of the mascot with the best friend.

…and when people take pictures of their friends and family with your mascot—-that is a vibrant marketing moment.

Mascots are an important addition to your bottom line!

Those within the mascot’s orbit, are part of the community that mascot represents. The mascot play a diplomatic role for the teams, products, or events they represent. When people are around the mascot, interacting with the mascot, chatting with others about the mascot, they become part of the inner circle. They are joined with the mascot and all that they represent through their heart, their sense of community, their commonality.

This about all of the people who have had the Disney experience, leaving with mouse ears, shirts, 4 fingered mouse hands, hats, stuffed toys, candy, bags – the list is long. People want to have a tangible piece, a touchstone, for that particular memorable time – a souvenir (it means remembrance in French).