Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

​Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

​Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

MarketingPRO is the most non-Italian Italian company, for what it is concerning delivery quality, respect of deadline and service orientation

07

The importance of setting Competitive Intelligence right

In a competitive and fast-moving environment, more and more successful players rely on competitive analysis and intelligence to further enhance their businesses. But what is, exactly, Competitive Intelligence?

Competitive intelligence (CI) consists of the use of all legally and ethically available information to develop data on competition, competitors, the overall market environment and in the transformation, by analysis, of that data into intelligence.

So, who does benefit from Competitive Intelligence?

Any company! In fact, there’s virtually no commercial context or corporate development phase in which CI couldn’t be critical: starting-up a new business venture, growing an already-established one, keeping market leadership in an increasingly competitive environment. Indeed, you may feel your firm to already be well-established, successful, correctly positioned on the market, or even to simply be operating in such a niche sector to be able to grow shielded from harsh competition.

But what would happen if your most important competitor was suddenly acquired by a firm several times bigger than you? What if your suppliers or clients are evaluating a vertical integration of their businesses?

Competitive Intelligence supports you in understanding who your current and/or potential competitors, customers and suppliers are, what they are doing or planning to do, and how well your organization is positioned to face their moves.

Important to note is that Competitive Intelligence is not just an aggregation of results from an online search: that would just qualify as a broad data collection! Intelligence, instead, requires professionals, able to inspect business sectors (from a whole industry to a small niche), not reachable through a standard data search or by accessing public-available databases. CI professionals know how to translate their Client’s needs into an action plan. They can identify the optimal data sources to collect raw data, in the first place. But they also make use of their network, experience and expertise to add value to those pieces of data. Finally, they know how to digest, re-elaborate and present the results to their Client in a usable format (and in a timely manner).

MarketingPRO, with its worldwide network and high-specialized skills, is already supporting a broad range of Clients with a constant market monitor activity. If you are also interested in the matter, contact us to discuss how we can help you improve your business.