[from steve_portigal] Pampers offers Rowley-designed diapers [The Associated Press] – [Interesting to hear a story about this trend on NPR's marketplace, suggesting that this was designed to appeal specifically to the mothers. Obviously since the chooser isn't the user here, that's nothing new in itself, but these brands are making explicit the idea of the product design being a reflection of the mom instead of a projection by the mom – here's who I am instead of here's who my kid is] Popular designer Cynthia Rowley has designed 11 styles of Pampers, including pastels, stripes, madras and ruffles. P&G says they'll be offered in Target Corp. stores beginning in mid-July. Jodi Allen, a P&G baby care vice president, says in a statement Wednesday that diaper performance comes first, but parents consider the look important, too. Pampers is the No. 1 worldwide brand in sales for the Cincinnati-based consumer products maker. Dallas-based competitor Kimberly-Clark Corp. last month launched U.S. sales of Huggies Jeans Diapers, giving babies' bottoms a denim style for the summer.