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West Coast Customs creations range from pretty cool to very questionable. You won't be able to see any of them in person at the 2012 SEMA show in Las Vegas. Photo by West Coast Customs

West Coast Customs withdraws from 2012 SEMA show

October 18, 2012

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Noting which companies decide not to attend the SEMA show is almost as interesting as finding out who will be there, and dramatic withdrawal notices have become a staple of the annual custom-parts spectacular.

Now, West Coast Customs—the California tuner known for its TV show and distinctive customized cars—has said it will not display at SEMA in 2012.

The company said it is pausing this year to focus on season three of Inside West Coast Customs, which is shown on the Velocity network. WCC is also passing on SEMA to concentrate on expansion of the company, which has received an injection of new investment for future growth.

WCC has had impressive displays at SEMA for the last 15 years. The company said it plans to return in 2013, with more details to be announced next year.

“Not displaying the West Coast Customs brand at SEMA for 2012 was a very difficult decision,” Ryan Friedlinghaus, founder and CEO West Coast Customs said in a statement. “The vehicle-builds for season three have been extensive, and the new endeavors of WCC require our entire focus over the next few months. The automotive industry will see WCC become a tremendous powerhouse in 2013.”

Friedlinghaus will still make an appearance at the show to participate in another SEMA ritual: signing autographs for fans.

The 2012 SEMA show takes place Oct. 30 through Nov. 2 in Las Vegas. The show is a leading indicator of trends in technology and customization for the automotive industry. Autoweek will be there with the latest news, photos and video, and we'll bring it all to you right here at autoweek.com.