Devoid of any awe-inspiring features as well as the most common alternative means of communication – SMS – John’s Phone lives up to its concept and title of being the most basic cellular phone in the world. The aesthetic itself provides a strong projection of simplicity and practicality as it comes equipped with large buttons, a flap for customized address book, an opening with a small ink pen, and a small screen that displays inbound and outbound calls. The built-in quad-band fuels the phone’s functionality as it can make and receive calls anywhere in the world. Created by Amsterdam-based full service advertising agency JOHN DOE, the phone is now available for purchase through colette, priced at $100 USD.