Articles on Anchor Text

When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value.
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions yourself when link-building, ranging from relevance to marketing value to SEO value.
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By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com didn't get the memo.
Every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com didn't get the memo.
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Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery.
Many wondered if recovery from Penguin was even possible. It’s not only possible, but we'll show exactly the steps we took to accomplish this recovery.
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One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.
One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.
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Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
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It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.
It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.
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Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
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In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank.
In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank.
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How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.
How do you know what link-building is safe in 2014? Is there such a thing?
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The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination of things, but it doesn’t have to be the exact same combination of things. Here are my top seven.
There is no one thing that will get you more organic traffic - good SEO is a healthy combination of things.
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This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.
This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.
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Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now.
SEO isn't dead, on life support, or even suffering from a really bad case of the sniffles. SEO is alive and constantly evolving as Google changes.
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A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
The Link Building Survey 2014 shows that link building is getting harder, links still matter, and diverse tactics are extremely important.
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Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in.
Isolate the categories you're interested in, explore the links to see news coverage, and identify journalists to see what stories they're interested in.
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Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
The bare bones definition of link building is: the process of going out of your way to find great links. But link building is far more than that.
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A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you've selected with something entirely different.
In a new blog post, Bing explains how they choose titles for webpages, and why they might replace yours with something else.
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Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.
Having trouble understanding search engine optimization (SEO)? This article will help you get a better feel for how the world of search engines works.
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The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.
The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.
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Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care.
Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care.
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In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text.
Google's Matt Cutts explains what happens to the flow of PageRank when two links on a page point to the same target URL, but each uses unique anchor text.
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Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1.
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1.
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Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy.
Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy.
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If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits.
If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits.
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SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors.
SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors.
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If you're doing guest blogging and want to avoid getting in trouble with Google, you definitely want to do it in moderation, make sure you're on topic with the content and the website it appears on, and avoid abusing keyword-rich anchor text.
If you're doing guest blogging and want to avoid getting in trouble with Google, you definitely want to do it in moderation, make sure you're on topic with the content and the website it appears on, and avoid abusing keyword-rich anchor text.
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