As our photographs show, the slab could be mistaken for a cookie by someone unaware the wider campaign.

Perhaps in these difficult financial times an opportunity exists for an entrepreneur to set up a panel consisting of the young, the old and the illiterate to test promotions to make sure such confusion is avoided in future.

Interesting issue here! Giving away the seeds of herbs so that the consumers could grow those themselves, seems to be really a nice idea of promoting the brand of butter. The execution though, has overlooked the probabilities of the dangers due to ignorance or illiteracy. “SPREADABLE”, really!