Here's the abridged version: Kanye West wrote a song called "Famous", which contains the lyric: "I feel like me and Taylor might still have sex/ Why? I made that bitch famous." At the time it was released, he claimed that Taylor had approved the lyrics in the song, but she released a statement denying all knowledge and called it "misogynistic".

The Kardashians have a long and varied history of manipulating the media for maximum exposure. And BOY have they outdone themselves this time.

But it wasn't until last month that Kim gave an interview to GQ. And this is when things really get interesting, because she revealed that there was a video in existence showing Kanye discussing the song with Taylor – who also gave approval on camera.

She totally approved that. He even called her to get it approved. Rick Rubin was there. So many respected people in the music business heard that [conversation] and knew. It was funny because [on the call with Kanye, Taylor] said, ‘When I get on the Grammy red carpet, all the media is going to think that I’m so against this, and I’ll just laugh and say, ‘The joke’s on you, guys. I was in on it the whole time.’ And I’m like, wait, but [in] your Grammy speech, you completely dissed my husband just to play the victim again.

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Now, the timing of this was perfect. Season 12 of Keeping Up With the Kardashians was in filming, and just two weeks before the magazine came out, Kim filmed a scene in which she discussed the interview with Kourtney.

And this week was no different. They released a trailer on Thursday ahead of the show on Sunday.

But the storyline in the trailer that they chose to release was, of course, the drama between Kim, Kanye, and Taylor. And the timing was interesting – it dropped during one of the worst weeks of Taylor Swift's career, PR-wise.

Not only was Hiddleswift attracting a lot of negative attention, but she also found herself on the receiving end of Calvin Harris's wrath. And as a result of his Twitter meltdown, people seemed to be siding with anyone other than Taylor – in fact, her Instagram account was spammed with people commenting with the snake emoji.

The Kardashians seem to have capitalised on this negativity, choosing to go in hard with this storyline ~~exposing~~ Taylor to create interest in their show.

And then came Kim's decision to release the footage showing Kanye talking about the song with Taylor on Snapchat, immediately after the show.

Doing so moves the story along and creates a new narrative – one where the Kardashians are at the fore. And it means that there will likely be a surge of interest in last night's episode – as well as next week's, even if the situation is never discussed again.