Business & Marketing

Collaboration within a project team is, of course, necessary. When members of that team are geographically dispersed or include people from different organizations (for instance: freelancers, consultants, and clients), having the right tools to facilitate that collaboration efficiently is essential. Over the years of working with various teams, I have come to appreciate having certain tools available as part of any project. Ideally, your project management process includes all these tools.

Stop right now – in the middle of whatever marketing or advertising project you are painstakingly planning. And don’t do anything else until you are crystal clear about how , exactly, you plan to follow-up.

This past Sunday’s On the Media NPR program featured several stories about Search Engine Optimization (SEO). If you have always wanted a clear and simple explanation of this mysterious field, check out these 5 excellent audio segments (transcripts also available).

So, now that you've gotten a bit familiar with the mechanics of posting on Twitter (from Part 1 and Part 2 in this series), it’s time to learn about a few additional “Twitter Terms.” If you've ever wondered what “retweeting” and “hash tags” are, or how to reply to someone else’s tweet, this article is for you.

This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage.

Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.