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Digital Plumbing

We make sure your tracking is set up right, from tracking web traffic to conversions. We can work with your webmaster or dig in for you. We set up: Google Tag Manger for clean pixel management, Google Analytics for traffic insights, Google Adwords for remarketing your web traffic and of course, Facebook pixel events to manage and optimize your paid campaigns.

WebsiteAudit

We audit your website and landing pages to identify opportunities to improve conversions. We check: site speed for user experience, user flow through the conversion process, broken links, bounce rates, and any other potential roadblocks for success.

Audience Building

We build your target audience by collecting customer lists to create lookalike audiences. Then, we build interest and behavior based custom audiences that are identified through our Target Market worksheet. Your audiences are carefully nurtured and segmented to target with the right messages.

AwarenessCampaigns

We build campaigns to warm up your audiences with top-funnel awareness content (content that is helpful, entertaining, and/or informative). The best performing awareness content is graduated from your most defined audiences to your broadest audiences to build social proof and grow engagement.

Retargeting Campaigns

We build campaigns to retarget your newly engaged audiences with mid and bottom-funnel content to pull people closer to a buying decision. Now that we have gotten their attention, we have to give people a compelling reason to learn more about your company or to complete their purchase.

ConversionCampaigns

We build campaigns to drive conversions with your most-engaged audience by running direct call-to-action messages when the time is right. We test the various conversion objectives which determine how the ads are delivered to find the best performance.

MessengerCampaigns

Facebook messenger ads give us the ability to reach potential customers instantly. These ads are an exciting way to engage a cold audience without scaring them away. We are reaching people on their preferred medium and providing a one-on-one experience that regular ads can’t provide.

A/BTesting

We test and test and test. Audiences are broken out by different levels of engagement (for example...Website visitors in the last 7 days vs. Website visitors in the last 30 days OR 10-second video views vs 30-second video views). Ad messages are tested against each audience to identify the tone that resonates best (for example…funny vs. emotional). Testing is ongoing and a core component of every campaign.