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The rise of the marketer

About this report

Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.

Gilda is a managing editor with The Economist Intelligence Unit’s Thought Leadership Division in the Americas. Her area of focus is global talent management and she has edited and managed research projects on topics including C-suite perspectives of the human resources function, values-based diversity, talent strategy, the future of the HR function and HR analytics. She has also recently conducted research on the changing role of marketing and customer-centricity. She has presented her research at a number of conferences and webinars.

Before joining The Economist Group, Gilda was an editor of college textbooks at John Wiley. She holds a BA degree from Barnard College and attended the Juilliard School.

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