"We've created more confusion with the CodePlex brand than it has been worth for us," she said. "Many people have associated the [CodePlex.com]'s activities with us and vice-versa."

Microsoft launched the CodePlex Foundation in September 2009 as a way of bridging the open-source and business communities. The organization has since attempted to distance itself from its Microsoft roots, looking for outside funding and insisting on platform neutrality.

"Our focus is bringing together open-source developers, commercial software developers and corporate IT together to collaborate on open-source projects," Hunter said. "We provide the IT management and oversight, and the developers focus on the code associate on the project."

Thus far, CodePlex manages seven open-source projects, including package management software, and a set of parsers for network management tools. The company expects to announce some other projects in the near future, Hunter said.

To generate a new name, the organization consulted with a branding company, the Boston-based Protobrand. Hunter admitted that finding a new name was a difficult undertaking.

"Naming these days is very tricky," she said. Not only did the organization need a name that was not already trademarked or copyrighted, but also had an open Web address, or URL (Uniform Resource Locator). "Outercurve resonated with us, and also had a very clean URL and trademark search."