The problem on the Internet, as well as in many organizations, is that valuable information is nowadays buried under a pile of noise, there is a lack of overview, and information is scattered over millions of websites.

As mobile data traffic continues to grow, search engines increasingly place emphasis on perfecting websites for viewing on mobile devices. This means for content managers, marketers and website operators, tuning key parameters to rank in search engines preferably on top while achieving a compelling ...

Tableau Software announced that it is offering free licenses of its powerful visual analytics software available to small non-profits, NGOs, and charitable community-based organizations through the Tableau Foundation. The company has also created the Tableau Service Corps, a volunteer network of Tab ...

“In many respects, social media and paid search are ideal partners”, eMarketer states in its new report “Search and Social Platforms: How Facebook and Others Can Steal Dollars from Search”. One facilitates branding and engagement, while the other helps seal the deal by drivin ...

Google’s new update on the infamous algorithm named "Penguin" is now released and could in fact represent one of the biggest changes so far with serious consequences for all kind of website operators. Since search is Asian eMarketing’s topic of the month, we certainly have to point out a ...

Following months of R&D and MRC accreditation, the mobile-first advertising technology company S4M (Success for Mobile), unveiled a next generation anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs and a simplified user interface.

In late 1971, a computer engineer named Ray Tomlinson sent the first email message. It was ten letters long (QWERTYUIOP) and he was probably oblivious to the fact that hitting ‘send’ would gain him entry into the history books. Tomlinson’s invention changed the course of communicat ...

Since mobile devices are used more than desktop interfaces by now, mobile optimization has become a prerequisite for a successful internet presence in any industry. A feature that is not to be underestimated in terms of search engine optimization is therefore voice-controlled search or "Voice Search ...

SAS provides us with a good definition of “predictive analytics”, so that we don’t have to reinvent the wheel. According to the expert, predictive analytics “is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcom ...

Do you understand all the hype about “digital natives” and their allegedly superior handling of technology? Well, I don’t, as it kind of implies that the older generation can’t keep up or just raises the question, if the Generation X, Y, and Z still know how it all started? N ...

Whether a company wants to improve customer service, increase the efficiency of marketing activities or its competitive advantage in a world in which customers and their needs are increasingly becoming the focus of strategic business considerations, sending the right data to the right person at the ...

Tableau shared an interesting case study on one of their client that’s worth to spread. Edge Digital, a Singaporean digital marketing consultancy start-up that has successfully adopted data analytics into their everyday decision-making, showcases exemplary the efficiency of data analytics in a ...

A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN service.

There are no Google ranking factors published, only vague Webmaster Guidelines, consequently opening the floodgates to speculations and half-truth that could jeopardize your search engine optimization (SEO).

To be displayed at the top by search engines is the dream of any business. How exactly this can be achieved, however, many don’t know, but we might be able to help a bit by showing you how to adjust your text for SEO.Matt Cutts, the former head of the web spam team at Google, gets to the point ...

The global predictive analytics market is expected to grow to more than US$ 9 billion by 2020, according to Markets and Markets, mainly because of the transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge of structured and unstructur ...

In 2014, the ice bucket challenge saw our Facebook feeds swamped with friends and strangers enthusiastically dumping buckets of ice water over their heads in the name of raising awareness for ALS, a fatal neurological disease that attacks the nerve cells.

Whether instruction manuals, scientific or entertaining video content, high-quality online videos are in general well received and consequently favored by search engines. Actually, good synergies in SEO can be generated when combining the pure upload to video sharing sites like YouTube or Vimeo with ...

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.