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After doubling registered users in the last 12 months to 3 million from 1.5 million, Seeking Alpha today announced several key hires to its management team.

Katherine Divney, formerly executive director of sales for the WSJ Digital Network, joins Seeking Alpha as vice president of sales, reporting to Seeking Alpha’s U.S. President David Siegel, who joined the company in October.

Under her guidance, Katherine’s team will enhance and expand Seeking Alpha’s market-leading suite of ad products and client solutions. Prior to the WSJ Digital Network, where she led MarketWatch through a period of outstanding global sales growth, Katherine held positions at Yahoo! and Digitas.

“I am thrilled Katherine has joined our team,” said CEO and founder David Jackson. “She shares the same values and commitment to innovation, and she shares our focus on client service. Katherine has proven herself to be an outstanding sales leader, and has a proven track record.”

Divney is the latest in a growing list of new senior management hires, which also includes David Siegel and Ken Kharbanda.

David Siegel oversees Seeking Alpha’s U.S. operations, including national media sales and support, subscription sales, account management, marketing, and business development. He brings a wealth of digital experience from his time as SVP & GM at Everyday Health, SVP at 1-800-Flowers.com, strategy consultant for Deloitte Consulting, and director of organizational development at DoubleClick.

Ken Kharbanda has also joined Seeking Alpha as senior vice president of business development to manage and grow Seeking Alpha’s business partnerships. Ken has a broad range of experience from his previous roles as head of business development at kgbdeals, head of corporate development at AOL, VP corporate development at LexisNexis, and earlier as a venture capital investor.

About Seeking Alpha (seekingalpha.com)

Seeking Alpha is disrupting traditional equity research by giving serious investors direct access to the investment ideas of financial professionals and industry insiders. On a typical business day, we publish 230 full-length articles, including 120 single-stock ideas, and rich industry and sector analysis, portfolio strategy, macro outlook, and ETF research.

Seeking Alpha delivers:

Breadth: Seeking Alpha authors published ideas on 6,351 unique stocks in 2013, including more than 3,000 small- and mid-cap stocks.

Depth: With over 8,500 contributing authors and 3 million registered users, insight and discussion are informed and sophisticated.

Influence: Seeking Alpha articles frequently move stocks due to its large and influential readership.

Seeking Alpha articles and comments have predictive value that widely outperforms traditional equity research and other social-media platforms.