JD Espana with Piedmont Residential is this week’s guest on the award-winning Atlanta Real Estate Forum Radio show. JD talks about how the booming Atlanta real estate market is affecting his business, and his interview is followed by a discussion with Caitlyn Blizzard on the City of Alpharetta.

JD Espana is the president of Piedmont Residential, and he has been with the company, which targets first-time buyers and first-time move-up buyers, for six years.

JD believes it is definitely safe to say that the Atlanta housing market is heating up. Last year, Piedmont Residential closed 85 homes, and this year, they are already on pace to double that number. In fact, they started 16 new homes this month, and 13 of these were pre-sales; and, so far in 2013, 78 percent of their construction has been on pre-sale homes. However, all of this construction does come at a cost. During the recession, many skilled laborers left the industry when they couldn’t keep their jobs or find new ones, which means that builders are now experiencing a lack of not only skilled laborers, but also materials as housing demand starts to outpace supply.

For more on Piedmont Residential’s communities in Cobb, Cherokee and Newnan Counties, listen to the full podcast! For more information, visit the Piedmont Residential website.

This week’s Deal of the Day is from Peachtree Residential who is offering an agent VIP Bonus Program all throughout 2013. With their “bottomless bonus program,” you will earn a 3 percent commission on every home sale plus on a $1,000 American Express gift card on your second closing and every closing after that for the entire year. To learn more about their Atlanta new home communities, visit www.PeachtreeResidential.com.

Caitlyn Blizzard is the public relations director with the Alpharetta Convention and Visitors Bureau, which is the official marketing arm of the city of Alpharetta.

Alpharetta is a great city for any lifestyle with plenty of things to see and do for residents of all ages. Homebuyers are flocking to the area not only due to the city’s amenities, but also its central location to downtown and the North Georgia Mountains. If a great meal is what you’re after, dine in any of the area’s more than 150 restaurants including Spice Brick Oven Kitchen, Smokejack Southern Grill and BBQ, Cabernet Steakhouse and Alpha Soda. If you’re looking for things to do, you’ll find more than 300 different options within a 15 mile radius, including North Point Mall, the Farmers Market on Old Canton Street, the Food Truck Alley on Thursdays and the bistros and boutiques of downtown Alpharetta.

For more on what makes Alpharetta so awesome, listen to the full podcast! To learn more about the city, visit the Alpharetta CVB website.

Great news stories don’t just happen. They are the result of cultivating relationships with the media. Public relations is a great way to add excitement to your marketing program, while also creating third party credibility. With decades of experience of working with the media online and offline, the Marketing RELEVANCE team is uniquely positioned to deliver your company’s stories. Call us today at 770-383-3360 or visit www.MarketingRELEVANCE.com.

For more information on how you can feature your Atlanta new homes news, communities, products and services on Atlanta Real Estate Forum or Atlanta Real Estate Forum Radio, call 770-383-3360.