The three-month programme in Berlin encouraged startups to come up with innovative, media-related business concepts. Over the past year, 16 companies have come through the programme. Robin Haak, portfolio and operations manager of Axel Springer's Plug and Play accelerator, said the publisher has gone on to work with at least 80% of these startups in one way or another.

“Over the last 10 years, Axel Springer has changed to become a completely new company,” said Haak. “It will be an interesting time for every entrepreneur now there is a truly digital culture and mistakes are accepted as part of a learning process.”

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