That’s certainly the case with the #NYTimesNews trend — although they’re often running with mixed-to-outright-negative (along with the occasional “WHY ISN’T BIEBER TRENDING”) reactions from the Twitter world:

The Times plan, while obviously aimed at getting people to actually lay down the money for their product, has the side effect of triggering a broader discussion on the value of journalism that’s important to you. Those big discussions seem to come with everything the Times does, but it was one thing when the discussions were abstract. Now that we see the choices to be made, well, that’s when things start getting real.

One thing to think about in all of this: Who are the people taking part in the #NYTimesNews debate? Are they largely the fly-by audience who may not even see a change to how they read the Times, or are they the “bumpers,” as Ken Doctor might say, who’ll have to make a choice? Or does their presence on Twitter indicate they’ll keep happily entering through the social-media side door the Times is leaving open?