Black Friday was all-around awful this year, but once again, Cards Against Humanity made out pretty well. The secret to the party game’s success? Asking for your money, and offering nothing in return.

Yes, you read that correctly. Yesterday, the creators of Cards Against Humanity launched a “sale” in which they offered to take five dollars off your hands, in exchange for zilch. “The greatest Black Friday gift of all is buying nothing,” wrote the creators of the party game on the store’s website. “We’re offering that for the rock-bottom price of $5.”

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At the time of writing, Cards Against Humanity has raked in over $68,000—not too shabby for what’s literally the worst deal ever. Apparently, openly embracing the dystopian nature of an overexploited consumerism scheme resonates with people.

“Sometimes buying nothing is better than buying Cards Against Humanity,” Cards Against Humanity writes. “This is one of those times.”