Tell us about the Opportunity / What is it?

Bauer Media is pleased to offer the opportunity to sponsor BRIT Award-winning singer-songwriter and musician, Rick Astley's Magic 105.4 show. Every Sunday afternoon between 2 & 4pm, Rick plays some of his own big songs, his favourites, and takes requests from the Magic audience.

What is the Marketing Objective?

Build brand awareness by sponsoring Astley's hugely successful show. The initial 8 week run has turned into a permanent fixture on the Magic schedule. Rick's marked leading Request Show now reaches 156,000 listeners every week with a market share of 8%.

How does it work?

Sponsorship of Rick Astley's Request Show provides the client with tagged 30" Promotional Trailers from each Thursday to highlight the upcoming show with 3 x 10" Sponsorship tags running in each hour of the two hour show.

Who's used it in the past?

Please contact us for details.

Features / Benefits

Brand alignment with the Magic brand, which provides the world's best music along with the first news, travel and weather. Engage with thousands of loyal listeners each week.