Breaking: Ticketmaster Unleashing Dynamic Pricing Tool…

Suddenly, this whole conversation gets more interesting – and complicated. The Live Nation-owned Ticketmaster will start rolling these tools out to various sports leaques and Live Nation ampitheaters this year, according to the company, though lots of specifics remain unsettled or undisclosed. That includes the tricky variable belonging to ticketbuyers, a group unaccustomed to frequent fluctuations in the primary market