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Intelligence K EEPING IN T OUCH WITH Y OUR A UDIENCE Grow audience to qualify for Corporation For Public Broadcasting (CPB) grants CPB only gives money to stations with a minimum audience threshold Recently, the bar was raised on the amount of NFFS required to be eligible for the CSG program It went from $100,000 to $300,000 Putting CSG monies out of reach of many smaller stations Provide programming in tune with your audiences’ preferences Use programming strategies, ratings, and research to reach your station’s audience potential

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Intelligence How many are already receiving CPB’s CSG grants? How many are trying for CPB’s CSG grants?

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Intelligence V ERTICAL & H ORIZONTAL I NTEGRATION If you like this show, you’ll likely enjoy this show If you like this show.. …you’ll likely enjoy this show

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Intelligence How many use the concept of horizontal programming? How many use the concept of vertical programming? How many try to integrate both vertical and horizontal programming concepts?

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Intelligence How many use Eastlan ratings? How many subscribe to PD Advantage or Tapscan ratings software?

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Intelligence S TATION D ATABASE R ESEARCH Sending a survey to your subscribers can provide feedback Design survey to measure issues about which you want more information Data processing software like Survey Monkey can help you get process the results Outside vendors could help in this process

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Intelligence How many conduct in-house database research? How many employ an outside vendor to do custom audience research for their station? What kind of research do you do in-house?