Uncover Your Light & Travel Right.

JIGSAW AW14 STYLE AND TRUTH- CLEVER CONTRADICTIONS

A few days ago I had to do a bit of last minute birthday present shopping, when I walked past the Argyll Street Jigsaw store and saw this window display…

…I thought it was great- just a really simple but strong visual contradiction between the text statement, and the window display props and the clothes the mannequin was dressed in.

Then, on my way home, a whole underground passage of Oxford Circus tube station had been canvassed with the Jigsaw Autumn Winter campaign…

I think Jigsaw have marketed this campaign really well, with how strongly the in-store messaging works with their advertising, and the contradictions between the copy and the image are obvious enough for passers-by to quickly take in and understand.

Jigsaw have written a blog post about the campaign which goes into greater detail about how it’s better to go with your own personal style investing in key…