Communication Design

AGL

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Description

Principals worked with AGL to refresh their brand identity, bringing sustainability and customer experience into focus for Australia’s biggest (and oldest) energy provider.

With a bold new strategy – to shape the future of energy for all Australians – and a customer experience transformation underway, AGL needed a new identity to bring it all to life.

To achieve this, Principals built on the idea of putting power in the hands of the people – bringing innovation and humanity together. The new identity gives AGL a platform to tell their story, and positions them as a genuine leader in the sector.

Key Features

1

A digital led brand that’s flexible enough to work in corporate and retail contexts. It’s energetic and approachable, while maintaining a sense of expertise and authority.

2

A new voice that’s straightforward yet conversational, with a touch of Aussie charm, helps AGL connect with customers on a more genuine level – and stand out in the crowd.

3

It’s too early to see the full benefits, but the rebrand has inspired new optimism within the organisation as they reshape not just the business but the future of energy.