Video: Doug DeMuro Compares Rolls-Royce Cullinan and Lamborghini Urus

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The SUV craze that has taken over the world did bring about a couple of unconventional models. I’m not referring necessarily to the myriad of crossovers arriving into the world from every manufacturer you can imagine but to SUVs made by companies who would normally have no business making such high-riding vehicles. Two of them are featured in the video below and compared, even though they aren’t exactly rivals: the Rolls-Royce Cullinan and the Lamborghini Urus.

There are a couple of key differences here. Some people would have never imagined either Rolls-Royce or Lamborghini putting out SUVs but then again, one case is more peculiar than the other. Whereas Rolls-Royce has never meddled with anything but limousines in the past, the Italians have it in their blood to tackle rough terrain. After all, Lamborghini used to make tractors at some point in the brand’s early days and even made a high-performance SUV in the shape of the LM002 so they do have some experience in the field.

Nevertheless, the Italian brand is still defined by its exclusive, high-performance models and the Urus is following in those cars’ footsteps. Think of it as a high-riding Huracan, if you will, as it does have the shape to remind you of it. It also has a great engine under the hood, which makes the Lambo the fastest SUV in the world, dethroning the Bentley Bentayga in the process. That’s something Rolls-Royce buyers don’t really care for though.

The Cullinan is aiming at providing effortless cruising everywhere. That’s the main purpose of this car: to carry its occupants over the roughest terrain, in absolute luxury and comfort. It also has some 570 HP from a twin-turbo V12 engine but that’s there just in case, not for drag racing. In the end, these are truly cars that appeal to different demographics and Doug does a good job at pointing out what makes them similar and what sets them apart.