Background*

Mr. Alfonso Garza Garza serves as Chief Officer of Strategic Business of Femsa at Coca-Cola FEMSA S.A.B de CV. Mr. Garza serves as a Vice President of Strategic Business at Fomento Económico Mexicano, S.A.B de C.V. Mr. Garza served as an Executive Vice President of Human Resources, Strategic Procurement, Business Processes, and Information Technology at Fomento Económico Mexicano, S.A.B de C.V. Mr. Garza served as General Director of Grafo Regia S.A. DE C.V. He served ... as an Executive Vice President of Human Resources Procurement and IT at Fomento Económico Mexicano, S.A.B de C.V since 2005. Mr. Garza served as Vice President of Human Resources, Procurement and IT - FEMSA at Coca-Cola FEMSA S.A.B de CV. He served as Executive Vice-President of Human Resources of FEMSA at Coca-Cola FEMSA S.A.B de CV. He served as Executive Vice President of Human Resources at Fomento Económico Mexicano, S.A.B de C.V. since March 2005. He served as the Chief Executive Officer of FEMSA Empaques, S.A. de C.V., a subsidiary of Mexican Economic Development Inc. since 2003. He joined FEMSA in 1985. He has experience in several FEMSA business units and departments, including Domestic Sales, International Sales, Procurement and Marketing, mainly in Cervecería Cuauhtémoc Moctezuma, S.a. De C.v. and FEMSA'S Packaging Division. He serves as Member of the boards of directors at ITESM, Grupo Nutec, S.A. de C.V., American School Foundation of Monterrey, A.C. and Club Campestre de Monterrey, A.C. He has been a Director of Coca-Cola FEMSA S.A.B de CV since July 1996. He serves as a member of the Boards of Directors of the Hospital San José, Caintra N.l., Comce Noreste, Premio Eugenio Garza Sada and Conacex Noreste. He serves as vice chairman of the executive commission of Confederación Patronal de la República Mexicana, S.P. (COPARMEX). He Holds a Bachelor´s degree in Industrial Engineering from the ITESM and an MBA from Instituto Panamericano De Alta Dirección De Empresa ("IPADE").

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