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Friday, 15 January 2016

If you type this question into Google search, you will find
tons of posts describing you the tricks and tips on how to get this done. You
have probably gone through few of them already before you reached here.

As I was trying to get mine approved by Google,
even I have gone through these and even have tried to follow them honestly. But
eventually I learned that none of them actually matter. One and only thing
matter to the Google is, your blog or website is a Genuine one and you are here
to actually share your original content on the internet. That’s it.

Now how do you verify if your website can prove itself as a genuine
one?

Quality Content: The
utmost important condition for your blog to be considered by Google Adsense is
the quality of the content. They must be “original”. There shouldn’t be any
compromise in this. Remember that Google wants to be assured that your
intention is to provide your visitors with useful information/contents.

Niche Specific: All your posts must be pertaining to a
single niche. Say one day you write about ‘Pet care’ in your blog and suddenly
tomorrow you write on ‘How your power yoga classes have helped you shedding
your weight’ and another day your write about that ‘broccoli salad’ you made. That will not do. All the post you publish must be some how related to some basic niche and have one common 'Intention'. Google wants to know what exactly your visitor is interested in and will place
the ads pertaining to the same niche and hence unless your blog can attract
visitors interested in a certain niche, your blog is of no use to Google.

Content Size: You
might have read on internet that the size of each article must be atleast 200
words, or 250 words or some say even 500 words for your blog to get approved of
AdSense. This actually isn’t necessary. Until you are providing meaningful
information and consistently providing information, it doesn’t matter what is
the size.

Image Quality: A
decent image adding value to your write-up is fine for the Google. You need not
worry on getting a professional, high resolution photographs. One of my blogs
where I mostly have photographs clicked using my average phone camera along
with the write-ups has been approved by Google.

Minimum Traffic: I’ve
been reading in many blogs that there should be a minimum of 50 visitors every
day, only then AdSense would be approved for the blog. But, the same blog of
mine which I mentioned earlier had only 20 to 25 or sometimes even less traffic
when it was approved by Google. Until you have content that is useful for
anyone who visits your site, it holds the chance to get approved .No
matter what is the visitor count, if the count is real then it doesn’t matter.
(Real Traffic is the traffic which you get through Search Engines, Social Media
and other such means where people visit your site because they want to read
what you have shared and not just redirected from some other sites unknowingly, which happens in some cases of fraudulent clicks )

Minimum Posts: ‘In certain countries like India and China, there is a
requirement of 6 month for domain to
apply for AdSense’. This is a myth. I’m an Indian and my account was approved by Google in just 3 months. There are lots of myths around the
number of posts as well. Some say there should be atleast 50 posts, which is
also not really true. I applied as soon as I felt that there is enough content
on the blog to keep a visitor engaged for atleast few minutes.

I hope these little points
will encourage you start earning from your blog through Google Ads. Happy Blogging!

Tuesday, 9 June 2015

All you small online business owners or bloggers who are
doing the marketing for your site on your own may have heard about Newsletter
during your research. For all those who haven’t heard or yet to start with marketing,
here’s a brief explanation. Newsletter service is a service which enables you
to send updates and other emails related to your website to various lists of subscribers
who have subscribed to the service in some way. (They are different ways to add subscribers to
your newsletter, will discuss this in the next segment.)

If you are still not using any newsletter service, you may
be finding it hard to bring back your visitor once they leave your site. You
may be using various options for driving traffic to your website. No matter
what way you do it, all the effort is not really worth unless you can bring the
visitor back again and again to your site.

Yes, we all know ‘Content is the King’ in terms of driving
traffic and you may claim your content to be the best. But people these days do
not remember their own cell phone numbers, they save it in their contact list
so that they can read it to those who ask for the number, do you really think
you can make your website remembered by everyone who visits your site? Okay,
you may say they will bookmark your site or save it somewhere so that they can
access it again later. But after all your effort marketing your site and
bringing a visitor to the site, can you just sit and expect them to bookmark
your site and come back again and again? No definitely not. That’s where Newsletter comes into picture.

Not every visitor visiting your site subscribes to your newsletter.
But even if 10% to 20% of the visitors do subscribe, on an average you can
expect them to come back to your site atleast for 5 more times when they receive an email about the update in your website. This makes your
website traffic (10 to 20) % x 5 which will be (50 to 100) % more than earlier.
Without a newsletter you lose all these recurring visits. I’m trying out some
newsletter for my site. I will update soon with my experience on which worked
best for me.