The People First During Peak programme aims to support staff at the organisation’s Nottingham, Bedworth and Brighton contact centres, and to thank them for their hard work in the busy months leading up to Christmas.

The initiative, which launched in October 2016 and runs until January, includes a range of activities to create a supportive and fun atmosphere. Employees will also receive discounts on cinema tickets, pay-day socials, and the chance to win one of several holidays, which are worth up to £1,000 each.

On Wednesday 26 October 2016, Domestic and General treated its 900 Nottingham-based employees to a complimentary lunch. All surplus meals were donated to homeless shelter Framework, which amounted to 40 bags of sandwiches, snacks and fruit.

Brona Ratcliffe, head of HR contact centres at Domestic and General, said: “As we move into our peak trading period, it’s important for us to create a fun and enjoyable place to work, and one where our employees feel well supported. Peak seasonal trading is an incredibly busy time for us and we are currently recruiting approximately 200 extra people across our two sites to help our existing team continue to offer a brilliant service to our customers.

“Putting our people first is a priority for all of us in order to achieve excellent customer service. We want to recognise all the hard work our employees do every day; taking care of our customers and our products with outstanding dedication and care.”