Introducing the Subscribe Button — Until now, it hasn't been easy to choose exactly what you see in your News Feed. Maybe you don't want to see every time your brother plays a game on Facebook, for example. Or maybe you'd like to see more stories from your best friends, and fewer from your coworkers.

Apple is Building iMessage into OS X Lion's iChat — Back in June, Apple unveiled iMessage, one of the major new features of the upcoming iOS 5 update. iMessage is a unified messaging service for iPhone, iPad, and iPod Touch that allows users to send text and multimedia messages over Wi-Fi …

Metro — I don't think there's any hyperbole in Microsoft's claim that this is “Windows Reimagined”. But it's not so much that Windows 8 is Windows reimagined, but Metro that is Windows reimagined. It's truly a whole new concept in how a computer interface should look and work.

Facebook IPO delayed until late 2012 — Facebook is preparing to launch its blockbuster initial public offering in the US towards the end of next year, a later public debut by the social networking site than had been widely anticipated, say people familiar with the company.

TECHCRUNCH FOUNDER VS NEW EDITOR TURNS UGLY — Apparently the Techcrunch controversy involving Michael Arrington won't be limited to AOL and Arianna Huffington, now the tech blog founder has publicly admonished the new Editor of the site Erick Schonfeld. New York-based Schonfeld …

Google Buys 1K IBM Patents for Android Defense — Google Inc. (GOOG) bought 1,023 patents from International Business Machines Corp. (IBM) as the Internet search and advertising company bolsters its strategy of defending against smartphone lawsuits. — Transfers recorded by the U.S. Patent …

AOL, Microsoft, Yahoo In Ad Deal Vs. Google — AOL, Yahoo and Microsoft compete for ad dollars. But a new pact calls for the rivals to cooperate on ad sales, too. — The three companies are going to start selling ad inventory on each others' sites, in a plan they hope will make them more competitive with Google.

Your smartphone camera is now smarter with Goggles 1.6 — Today, we launched a new version of Google Goggles that enhances the camera on your Android-powered phone. With this new opt-in feature in Goggles, you can simply photograph an image using your phone's camera, and Goggles will work in the background to analyze your image.

Adapting Search to You — Ambiguity is a tough problem for a search engine. — You generally search with a clear intent in mind but, without context, the phrase you enter may have a very different meaning to someone else. For example, if you were to type “CSI” odds are you're interested in the TV show.

YouTube adds a built-in video editor — In an effort to make it easier for YouTube users to make changes to their videos after uploading them, YouTube is rolling out a brand new video editor. — No, this isn't the standalone video editor meant for splicing together clips from multiple videos that's …