"When I do something so stupid and simple as singing, like, one and a half verses of Selena Gomez’s song with cornrows in my hair, it blows up on the blogosphere and we get, like, all these viewers," he shared.

"Part of it is, 'Wow, I guess I just tapped into what they want!' You know, this pop, surface-level kind of thing, but done in a way where you feel like something else is going on. Or the fact that it’s me doing it is like … fascinating to people, I guess," James explained. "Maybe it’s more interesting than the shows we put a lot of time into."