In the future, we plan to make it possible to use the ENS register setOwner() function to cryptographically give ownership of these subdomains to the community.[github thread for this feature].

Q: gitcoin.eth is a sweet ENS name! How’d you land it?A: As karma would have it, we were gifted it by a member of the crypto community who we met at ETHDenver. He registered it on the assumption that someone would eventually start a project called Gitcoin, and he was right :) Thank you William for your generous gift and for embodying the spirit of the BUIDLer community!