All posts tagged Social Media

We’re excited to release an end of year white paper that provides some real tips on doing social better in 2014. Read these seven cautionary tales and the corresponding lessons. We’re confident that you’ll take-away something useful.

Last night, countless groups assembled in hotels, offices, restaurants, bars and coffee shops for fun and business reasons. They called or emailed each other to get together after work to discuss business growth, plan a business project or just “hang-out”. Some may have considered it as part of a membership obligation. Others were sales prospect…

Did you get to participate in the live session of Moving the Needle. Using Social Media to Advance Your Business by Jason Falls? We’ve uploaded the video and the slide deck and opened the comments for discussion. In this webcast you will learn about: Developing a strategic plan for social media Case studies of businesses…

Social business requires change in more than your marketing department, are you ready? There is a fundamental change in how we do business. Driven by the networked communication tools flourishing on the web, tools like YouTube, Facebook and LinkedIn, how we communicate with those who benefit from our services and how we organize ourselves productively…

It’s our opinion that the practice of SEO continues to evolve just as it has since attempting to gain high search results for keyphrases in the 1990’s on sites such as Alta Vista, Excite and Lycos. Unfortunately for SEO practitioners, especially those in small to mid sized markets like Sacramento, SEO is becoming SEM or…

We’ve announced a new social media and social business education opportunity for small and mid sized business in Sacramento. We’re changing the conversation about what social networking technology means for business. We hope you’ll join us.

Crowdsourced Logo and Graphic Design by crowdSPRING This infographic tells an interesting story about social media adoption by small businesses; perhaps most interesting are the stats near the bottom of the graphic. Namely, it’s the ability to marry social media activities to business metrics like customer engagement, intelligence gathering, external and internal collaboration, and lead…

Social Media is not new. Have you heard this before? As a follow-up to our last post by Jerry Kennedy, Social Media Amateur Hour – When Does it End? I thought this was a great graphic to share from our friends at One Lily. The reality is that the web is RETURNING to social (from whence it…

At some point in the future, every business will hire one (if they haven’t already): A social media “expert”. Whether it’s on a contract basis or as a full-time employee, the pressure to jump in the fray is going to build to the point that it’s unavoidable. Participation in the social web is already a…

Social media can be a powerful tool for communicating with your customers and reaching new prospects. A survey by Mashable found that 84 percent of social media programs don’t measure return on investment (ROI). It also found that many individuals and businesses don’t know how to measure the ROI of their social media strategies and…