BJ Fogg, PHD

BJ Fogg, PhD, known as “the world’s leading expert on habit formation,” is a behavior scientist and founder and director of the Behavior Design Lab at Stanford University. In his new book Tiny Habits: The Small Changes That Change Everything, available in December 2019, he shares new and groundbreaking ways to change behavior. And in this podcast, BJ shares his breakthrough method for creating new habits, called “Tiny Habits.”

BJ Fogg, PH.D is the founder and director of the Behavior Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. Fogg presents his breakthrough behavior model for the first time in print in his new book, TINY HABITS: The Small Changes that Change Everything. One of Fortune’s “10 New Gurus You Should Know,” he lives in Northern California and Maui.