The results are stunning true-to-life, 360-degree views of Capel’s latest designer styles that, when viewed online through Google Street View technology, deliver an immersive and interactive tour of the showroom.

“Our virtual tour gives customers who didn’t come to market an easy opportunity to see what they missed,” says Cameron Capel, vice president of national accounts for Capel Rugs. “And those who did attend can use this technology to review what they saw and loved during their visit.”

“This innovative tool provides buyers with the ability to tour our showroom and view our products at their own convenience on any Web-enabled computer or mobile device, from any location and at any time,” said Cameron Capel.

“Capel is committed to providing retailers, consumers and designers with all the support they need to easily explore the company’s ever-evolving line of stylish area rugs — the most comprehensive in the industry,” said Cameron Capel. “This year’s new tools include the release of the dynamic 2014 Capel Catalog, ongoing additions to CapelRugs.com and the new Google-based virtual showroom tour.”

Location, location, location!
The new spot – located in Suite 15 on the third floor of Merchandise Mart – will ease the shopping experience for customers as many begin their shopping on that floor during market. And to top that off, we are completely renovating the new showroom!

With more than 10,000 products in the Capel Rugs line, we wanted to create a space that complemented our designs. We creatively designed new flooring and wall treatments to enhance the one-of-a-kind showroom experience for our customers.

“The layout of our new showroom offers additional presentation opportunities that will enable us to show a large assortment of exciting rugs, while also providing space to incorporate graphics, accessories and décor items that demonstrate how well our designs coordinate with a diverse range of interior design products,” said Allen Robertson, vice president of sales for Capel Rugs.

One of the hottest furniture pieces in the interior decorating industry right now is a luxurious blue velvet sofa for a formal or casual living room. To pull off the look in the space an area rug is a necessity that can either dress the space up or set the relaxing tone.

For an opulent living room, look no further than our Biltmore collection taken from the archives of one of the most extensive collections of hand made rugs in the world. The brand new Legacy Shiraz rug has adapted traditional elements with an updated palette to create a stunning hand knotted work of art. The rug is made form 100% New Zealand wool, which is the whitest and purest wool in the world. If the traditional design and quality construction don’t put you over the edge, the 1/2-inch of fringe on the ends will. The sheen of the silver grey colorway matched with the blue velvet sofa make an unbeatable pairing.

For a totally different look, try our Tangier rug acts as the perfect complement to the velvet seating, offering a global look that brings together the cultures of Northern Africa and Europe. The Morrocan pattern of the rug is given a plush treatment with a two-inch super soft rug pile that creates the softness underfoot of a shag rug with a contemporary edge. The trellis pattern contains tribal elements for a one-of-a-kind feel. The 100% olefin fibers are hypoallergenic, easy to clean and durable for a long lasting stylish look.

Those looking to put a geometric pattern on their floor should look no further than our Arabesque rug in Oslo grey from the Genevieve Gorder collection. The cool grey tones balance the rich dark blue from the velvet couch. This flat woven rug is also reversible to allow for twice the wear between cleanings.

Visitors to our Capel Rugs showroom in Space 112 of Market Square will have a chance to win one of our latest rug introductions during Capel’s first-ever ‘Selfie’ photo contest. The contest begins on Friday, October 17, at 6 p.m. and continues through the end of market on Thursday, October 23.

1. Start by selecting your favorite new design. We are making it a tough choice, with a range of fresh looks including three-dimensional piles and colorations with an energetic edge. All the latest introductions will carry a “new” tag, and Capel’s team of skilled sales representatives will be available to help you find your perfect match.

2. Snap a standout photo of yourself with your top pick. Decide on a creative composition that includes both you and your favorite new Capel introduction. Be sure to hold your camera up high and smile pretty as you click!

4. Get your friends to vote for you! Your friends can visit Capel’s Instagram page or search #SelfieCapelRugEntry on Instagram to find and vote for their favorite photo entries – simply by clicking “like.” The contest winner will be the ‘Selfie’ that receives the most “likes” by the end of market.

You can also spread the love on your own Instagram account using the hashtag #SelfieCapelRugEntry, but photos must be shared with Capel Rugs (publicrelations@riversagency.com) to be entered in the contest.

The winner will receive an 8′ x 11′ version of the rug model they singled out in their photo. May the best mug, ahem, rug win!

High Point Market is fast approaching, and as we get closer to the debut of our newest rugs October 18-23 we continue to see one trend color rising to the top: blue. All shades of this primary color are popping up in the hottest interior designs. Embrace the trend – visit our showroom at Market Square, Space 112, where you’re sure to find plenty of blue rug options to complete your perfect room.

Flash rug in indigo

The high-style pick is our Flash rug in indigo. This dark blue rug is an updated version of the ikat pattern with a chic ombre vibe. The flat woven rug is 100% wool and reversible for double the use between cleanings, and the subtle fade and smooth feel will anchor any room.

Our design partners are on top of the blue trend with rug options to suit every style. Our Biltmore for Your Home® collection now features Granada and Pergola rugs in a classic navy colorway. Granada features a moorish pattern inspired by the travels of George Vanderbilt, and Pergola contains a floral pattern reminiscent of the blooms found in the landscapes around Biltmore Estate.

We offer more than 10,000 different options to choose from at Capel Rugs – so there’s a perfect pick for everyone. Whether you’re looking for the latest trending hues or want a different look for your home or outdoor space, we have your floor covered.

During summer market, held July 8-15, we teamed up with Google Business View to create the engaging virtual tour. Google professionals captured premium-quality, panoramic images of our 9,000-square-foot Atlanta space. The results are stunning, true-to-life views of Capel’s latest designer styles, rug displays and signage.

“Our virtual tour serves as a way to show customers who didn’t come to market what they missed,” says Cameron Capel, vice president of national accounts. “And for those who did attend, it’s a great reminder of what they saw and loved during their visit. This technology provides buyers with the opportunity to walk through our showroom and view our products at their convenience – from any location and at any time.”

The virtual tour can be found on our website or by using Google Search, Google Maps and Google+. After seeing the results, we plan to include other showrooms in our virtual tour offerings in the coming months, and we plan to update the content on a regular basis.

Google Business View uses Google Street View technology to create an immersive, interactive experience with 360-degree views and intuitive navigation. The technology works on any Web-enabled computer or mobile device.

Following strong showings in Atlanta and Las Vegas this summer, Capel Rugs capped off an extremely successful summer with a presence at the Tupelo Furniture Market. Buyers and exhibitors experienced our incomparable rug selection and were impressed with our latest styles.

“The potential to see at least 100 dealers or potential dealers who would not be at other markets made this an enticing opportunity for Capel,” said Allen Robertson, vice president of sales. “In addition, several large customers told us they preferred Tupelo for accessory buying.”

L-R: Burleigh in ivory blue, ivory multi and beige multi

Our Burleigh collection headlined the event with its striking floral motif. The rug has a hi-lo pile tufted in square patterns with a needlepoint and quilted for a yarn look. Burleigh is reminiscent of the Scottish quilt and is available in three colorways – beige multi, ivory blue and ivory multi. The transitional rug’s sizing includes 5′ x 8′, 7′ x 9′ and 8′ x 11′.

Another standout in Tupelo was our Garland rug. The lovely butter colorway is in line with trending pastels, and the versatile pattern is an updated classic that contains floral and mandala influences. The 100% wool rug is sure to be a favorite for homes as the summer months give way to fall.

After experiencing such an overwhelmingly positive response to our new products, we can’t wait for the start of fall market season. We’ll be sure to amaze when we reveal brand new offerings in our showroom – Market Square, Space 112 – during High Point Market, October 18-23.

Capel offers more rugs in more categories than any other rug company – from original braids and the finest hand-knotted rugs to innovative indoor-outdoor and youth-friendly collections. Even with so many options to choose from, we’re always creating new patterns and designs to fit every style and budget. Our latest creations are headed to Sin City for Las Vegas Market, July 27-31.

“Capel’s product development team is constantly searching for ways to appeal to a well-informed, sophisticated consumer,” said Capel Rugs Vice President of Sales Allen Robertson. “The range of colors, patterns and designs in our product assortment points to our commitment to bring the best to our customers.”

L-R: Aquarius in ocean and Taurus in amber

Aquarius and Taurus are our latest cutting-edge collections. The inspiration for these 100% wool, hand tufted rugs comes from the world of astrology. Aquarius and Taurus both use space-dyed yarns to create a high-quality texture and thick, soft pile. Naturally Aquarius – translated from Latin to English as the water-bearer – comes in an ocean colorway, while Taurus – the bull – is available in amber. Size options include 5′ x 8′, 7′ x 9′ and 8′ x 11′.

L-R: Upton in black, red and cream

During Las Vegas Market, we’ll debut three new colorways of our transitionally styled Upton collection. These fresh colors – black, cream and red – are being added in response to strong demand from both wholesalers and consumers. A versatile hand-tufted rug, Upton features an elegant, classic pattern that can be placed anywhere in the home. The new colorways join burl, slate and sterling to round out a truly stunning lineup.

Topping off our new offerings is the Lake Tahoe collection. This latest take on the world famous Capel braided rug is glazed in brilliant earth tones with bright accents of blue and copper. Lake Tahoe rugs are Made in the USA and available in mineral brown, rustic canyon, Taos blue and woodland tan. These reversible rugs are reminiscent of the Southwest’s vibrant landscape.

To view these exciting new designs, please join us in our showroom in Building A, Space 226, of the Las Vegas World Market Center. You’re sure to hit the jackpot with our hot new looks!

At Capel Rugs, we produce a wide variety of rugs for every style and budget, including one-of-a-kind hand knots, plush hand tufted rugs, flat woven dhurries, loop hooks and machine woven rugs. Our famous braided rugs continue to stand the test of time, and they’re recognized around the world for their peerless craftsmanship and unique beauty.

L-R: Pizzazz in amethyst, deep emerald and sapphire

The latest addition to our braided lineup is the Pizzazz collection. These wool-tape braids are made with the hottest jewel tones for a truly dazzling look. Pizzazz is available in three colorways – amethyst, deep emerald and sapphire – and is made of 95% wool and 5% other fibers. The bright colors and custom sizing available in the variegated rug make it the perfect choice for a kid’s room or any room in need of a pop of color. Pizzazz, reversible for twice the wear between cleanings, is sure to be the center of attention in any room setting.

Braided rugs can show off their versatility through layering, and Genevieve Gorder’sThe Player rug is a perfect candidate. It features a solid base color with two contrasting stripes for a stylish look. Use The Player to frame a smaller statement rug or create lush texture with a sheepskin or cowhide rug. For added wow factor, The Player features playful fringe that is really trending with today’s contemporary designs.

“I think fringe is where it’s at and where it’s going; the bigger the fringe, the better,” Gorder told Furniture Today. “I think in the next couple of years, we’ll have a lot more fringe options.”

Make a real statement on your floor with another Capel braid, the Hableland Crochet rug from our Hable Construction collection. The distinctive crochet construction brings the handmade look of cozy knitted pieces to your floor. Hableland Crochet is a contemporary version of a vintage rug owned by the Hable sisters’ grandmother, and the design in both cream and light grey shines through atop hardwood floors. Hableland Crochet can be combined with any of our Hableland rugs for a cohesive look from room to room.

Since 1917 we’ve been producing world-renowned braided rugs at our mill in Troy, N.C. With unmatched quality and a variety of options to choose from, there is the perfect braided rug for every taste. Tackle a new project this summer – redecorate a room in your home with a braided rug from Capel.

Now that summer is in full swing, we’re counting down the days until we can show off our new products during the first market of the season. The Atlanta International Gift & Home Furnishings Market (July 8-15) is the first stop of our summer tour, with our showroom located at Merchandise Mart, Space 6F2.

“With our licensee program, we work with the home fashion world’s top designers to create innovative rugs that showcase our unique strengths in styling, construction and quality,” said Allen Robertson, vice president of sales for Capel Rugs. “This market, we’re featuring an exciting mix of fresh colors, unusual textures and fashion-forward colors and themes designed to capture the imaginations of today’s increasingly sophisticated consumers.”

COCOCOZY’s Ring rug in grey on display

We are thrilled to launch our latest additions to the COCOCOZY collection. The noted design and fashion blogger is bringing her chic style to three new luxurious hand knotted rugs. The 100% New Zealand, semi-worsted wool floor coverings feature contemporary patterns that are sure to be the centerpiece of your room. Ring comes in a neutral yet stunning grey colorway that contains a repeating blue geometric pattern. Maroc in dark blue contains a tone-on-tone interlocking pattern for a truly refined look.

COCOCOZY’s Lyrical debuts in four colorways – cornflower blue, grey, indigo blue and silver green – tonal hues that create a soothing mood. Lyrical is available in 5’x8′, 7’x9′, 8’x11′ and 9’x13′, giving you the opportunity to pick the perfect size of this super plush selection.

L-R: Granada in navy and cream and Pergola in navy from the Biltmore® For Your Home collection

We’re also expanding our Biltmore® For Your Home collection’sGranada and Pergola collections. Granada features a distinctive moorish flair inspired by George Vanderbilt’s travels to Granada, Spain, in the late 1800s. Previously only available in grey, we’ve adopted a spa-toned cream and an exquisite navy as options. Also available in a sophisticated navy colorway is Pergola, which was inspired by Biltmore’s wisteria and trumpet creeper-covered pergola overlooking the former lawn tennis court located below the Italian Garden.

Come visit us in Atlanta to see these latest trend-setting designs alongside our world-famous braided rugs. There are sure to be many surprises in the showroom as well. Wholesalers can save big with our market special of 10% off all new introductions, with an extra 5% for those who purchase four or more new styles. We can’t wait to see you at market.