Category: visual design

Rural Bridges is an alliance of a group of individuals sharing common passion for empowering lives of rural Indians – farmers and unemployed rural youth. To bolster rural Indians and for their better living, Rural Bridge exists with innovative technology applications and job oriented training solutions.

Our design process began with our clear understanding of Rural Bridge’s offerings. The client needed a brand identity that is economically, ethically and socially sustainable. The logo element exuberates the clear drift in technology – upper symmetry denoting rural division (apparent connotation of rural groups) and the urban technology (powerful dots) at the lower end. It is fused at the centre, depicting the synergizing technology and rural edge forming a strong bridge (Rural Bridge). Altogether, a clear depiction of Rural Bridge – geared up in making an impact of technology on people’s everyday lives.

Kriya is an IT solution Provider Company offering outsourcing solutions to clients and meaningful employment opportunities across the world. It offers a paradigm shift by utilizing the untapped resources in the towns on India to deliver solutions to customers both in India and Abroad.

Our design process was supported by the clear knowledge of business as explicated by the client. During the execution process, we came up with a Brand Identity that could connote very much to the nature of business of Kriya IT. Three tier architecture with dots, exuberates services offered by tapping talented resources from towns(blue) in India to deliver solutions across India(orange) & abroad(red).These speckled dots signifies the technology indicating steadfast and wider range of IT solutions offered by Kriya IT – connoting to its name’s meaning. Altogether the logo element gives a clear insight of the Kriya’s offerings in IT industry.

SMC is a construction organization- Builders and Developers, with dedicated and experienced team of planners, designers and construction engineers contributing their expertise together to turn vision into reality.

Right from the time we initiated the design process, our emphasis was on the essence of business in construction industry. As you can clearly see, the logo exuberate the concept of city landscape. It illustrates SMC as a towering image as it offers excellent services in the construction industry. It presages the building and property development purpose. In totality, an illustrative and effective logo denotes SMC as a proficient base in construction field.

Visual communication is the communication of ideas (not restrictive to business) in a way that is effective and appealing. As is known, visualization is an efficient way of conveying large or complex information in forms that can be read, understood and stuck to individual’s mind. One uses eye as the primary sense and therefore the visual display is important for the users understanding of the communication taking place.

As a creative communication company, while working on client projects we emphasize on meeting unmet communication needs of our clients. This may relate to not just being creative but reducing the complexity of information to a simplistic visual dialog.We must view visual communication as a means to make conversations between company and consumer effortless and recognizable for retention and resonation. It’s imperative thus to have an insight on how attributes of visual messages can be effectual.

Greater power to inform, educate or persuade – – Easy to register in mind forever

It explores the idea that a visual message with text has greater power to inform, educate or persuade a person. One can communicate by presenting information through visual form that refers to actual presentation of information.

Make the communication simpler – – Single glance to commune everything

Visually communicating has dignity and objective that go beyond simple information. With a display space in mind, visualization makes it look nicer and appealing. Complex information usually becomes easier to understand when it’s presented so.

Emphasize the company’s forename – – Entice more & more consumers

Over usage of business names makes it difficult to differentiate on basis of name alone. Hence you can easily communicate with consumers through a visual representation of the name or business which connects them with the brand.

The companies have to focus solely on their core competences, shedding operations that are not essential or are not involved with the organization. This can be made simpler through visual communication techniques by highlighting the core operations which is distinct from other companies.

Value your priceless time – –Convey message with not just words

Sometimes a pictorial design equalizes to reading thousands of words at a time. A picture can clearly communicate to any lay man and also the essence of its message without being articulated. It saves all your time by adding more meaning to your message.