Study: Nexus tablets, Microsoft Surface account for just over 1% of web traffic

A report from advertising and analytics company Chitika that it published today bares sad news for Google and Microsoft. Chitika in the past has released statistics on web traffic for various devices. Now, after closely monitoring Google’s Nexus tablets and the new Microsoft Surface, it has some new data to share: the Nexus tablets and Microsoft Surface collectively account for slightly over 1 percent of all web traffic.

The Nexus tablets, which includes the Nexus 7 and Nexus 10, hold 0.91 percent of all web traffic. The Microsoft Surface claims 0.13 percent.

Wait! Hold back your ridicule! Let’s set the record straight. All three of these aforementioned devices, mainly the latter two, are relatively new to the market. Plus, Chitika looked at web traffic just from November 12th to November 18th, so while it isn’t exactly a summary of web traffic statistics thus far, it does give an impression. Chitika taps in to its tens of millions of website pageviews from the United States and Canada to gather its data.

Demand for the devices could be high, but that doesn’t necessarily have to translate into actual usage as seen here. There’s also no word from Chitika on iPad or Kindle Fire web traffic data during the same week. The company says the goal of the report was to simply compare Google’s new Nexus tablets with Microsoft’s new Surface “to see which tech giant’s tablet offering is emerging as the most popular.”

The winner is the Nexus line, but both seem to be slacking in the web traffic department.