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There was a time when Christian charities would raise money by showing films of their good works in church basements. Then Russ Reid, a marketing man who specialized in religious groups, came up with a bold plan for World Vision, a client that sought to feed the world's poor: Buy an hour of TV time and hire a camera crew to roam the world with a warmhearted celebrity, introducing viewers to impoverished children. Even if the grand effort flopped, there would be a saving grace, he jokingly told a dubious charity executive: "You'll have the most expensive church film ever made." Reid's 1971 brainstorm succeeded beyond his expectations. With help from...

Related "World Vision" Articles

There was a time when Christian charities would raise money by showing films of their good works in church basements.
Then Russ Reid, a marketing man who specialized in religious groups, came up with a bold plan for World Vision, a client that sought...

The leader of Exodus International, an anti-gay ministry that's changing course to work with LGBT communities, acknowledged that he feels "same-sex attraction" and intends to open talks with those "who suffered unimaginable pain."
...

Peter O'Toole, the charismatic actor who achieved instant stardom as Lawrence of Arabia and was nominated eight times for an Academy Award, has died. He was 81. O'Toole's agent Steve Kenis says the actor died Saturday at a hospital following a long...

As the death toll continues to rise in the aftermath of the powerful typhoon that swept through the Philippines last week, Southern California’s local Filipino community has been mobilizing to assist in relief efforts.
A 5K Charity Walk was held in Van...

Torrential rains brought Manila, the Philippine capital, to a standstill Monday, submerging areas in waist-deep water and making streets impassable to vehicles. Officials reported more than a million people and at least five provinces were affected by the floo

There is so much love surrounding a wedding, it’s no wonder that many couples, recognizing just how blessed they are, look for ways to give back.
Generosity is contagious, and incorporating charity into your special day has never been easier.
In...