PricewaterhouseCoopers, Art Technology form CRM alliance

Published on May 31, 2001.

New York--PricewaterhouseCoopers L.L.P. and Art Technology Group Inc. have expanded their global alliance to include a customer relationship management initiative aimed at Global 2000 corporations. PWC and Cambridge, Mass.-based Art Technology already work together on marketplaces, most notably Transora. PWC, the world's largest consultancy, will showcase Art Technologies' CRM platforms at client demonstration centers around the world.