Mar 05

In January of this year Beats Electronics launched Beats Music, an online music streaming service designed to curate music for listeners through a variety of sources including algorithm, professional and user input. As of March 4, 2014, Beats Music has announced its acquisition of Topspin Media. Topspin, launched in June of 2007, is an online application that provides direct-to-consumer merchandising and marketing for musicians and other creative professionals. In yesterday’s blog post, Beats Music blog post, Beats Music announced its deal to acquire Topspin and its plans for the future to combine “music discovery and direct relationships between artists and fans in a revolutionary way.” Topspin noted in its blog announcement that customers will experience no immediate changes, and that a Beats Music team is now working in Topspin’s ArtistLink to “lead the industry in empowering artists in their service.” This deal was spearheaded by previous Topspin CEO and current CEO of Beats Music, Ian C. Rogers. A veteran in the digital marketing world, Rogers noted his excitement in integrating Topspin with Beats Music to create his “unique vision” that is the future of music streaming and artist/fan interaction.

Last night we held the S’more StartupSB: Fireside Chat about music, techs & startups event at our office and had an absolute blast. We were joined by Brad Barrish, formerly from Topspin Media, Eric Shiflett from Santa Barbara Bowl, Tucker Bodine from Playback Recording Studio, and Aaron Foreman from SONOS. Our very own Mike Wald moderated the chat about digital music marketing and technology. An interesting new startup called BeatStream also gave a great presentation about the new social music platform they are developing. We were also stoked to present the debut of our new product and app, Storywall! More information and news coming on that soon.

The event was also catered by one of our local favorites, Rusty’s and of course we finished off the night by making tasty s’mores by the fire. Thank you to StartupSB for asking us to host their great event at our office for the second year in a row. It was a wonderful night filled with interesting people and interesting chat!

Santa Barbara Entrepreneurs rally around startups, music, and technology at Oniracom on January 30th at S’more Startups and Music.

SANTA BARBARA, CA – Jan 27, 2014 – StartupSB is kicking off the New Year with a January 30th event featuring music industry professionals, musicians, and startups at one of Santa Barbara’s most creative office locations, Oniracom. The evening event, titled “S’more Startups and Music”, will feature a fireside chat with Brad Barrish, Head of Operations @ Topspin Media, Aaron Foreman, Head of Digital Marketing @ Sonos, and Eric Shiflett, Program Director @ The Santa Barbara Bowl. The panel will cover topics surrounding entrepreneurship in the music business and the intersection of music, technology, startups, and opportunity for new ventures. Beat Stream, winner of Startup Weekend San Luis Obispo, will also present their winning music streaming application, and local singer/ songwriter/musician Jesse Rhodes will play songs around the fire while attendees roast marsh mellows and eat s’mores.

StartupSB is a Santa Barbara community based organization focused on celebrating local startup companies, fostering entrepreneurship and building a startup community in Santa Barbara and the Central Coast. The public is encouraged to attend.

“We are excited to be hosting a StartupSB event and this amazing group of music professionals”, said Jacob Tell, Oniracom’s CEO and Creative Lead, “This should be a great night of entrepreneurship, music, startups and networking.”

“This should be a great kickoff to a year of StartupSB events”, Kyle Ashby StartupSB’s executive director stated, “We are planning to have a lot of fun with the fireside chat theme for this event… think campfire songs, stories, inspiration… and s’mores.”

S’more startups is the first of StartupSB’s 2014 event series. The series will consists of 10 events hosted at Santa Barbara based startups and the headquarters of Santa Barbara’s most entrepreneurial companies. Two of these events will be Demo Nights featuring Santa Barbara startup companies showcasing their companies, products and technology.

About StartupSB
StartupSB began as a Meetup group and has grown to a membership base of nearly 800 Santa Barbara area entrepreneurs and startup enthusiasts. The group, run by local Entrepreneur and Startup Evangelist, Kyle Ashby, hosts monthly events at local startups and is heavily involved in helping the startup community grow in the Santa Barbara area. For more information visit: http://www.startupsb.com

About Oniracom
Founded in Santa Barbara in 2001, Oniracom is a proven partner for brands and organizations looking to cultivate and expand their audience. Jack Johnson, Deckers, Warner Music, Topspin, Universal, SONOS – these top brands and many more trust us to produce authentic stories that rapidly increase brand growth and awareness. http://www.oniracom.com

Contact Kyle Ashby at 805.323.6160, or .(JavaScript must be enabled to view this email address) for more information.

Renowned music industry veteran Jimmy Iovine’s new project is almost ready to be released to the public. It is a new, online, subscription based music service. Now that in itself is nothing new as we already have Spotify amongst other streaming services. So what’s different this time around? What will make this successful?? Take a look as I attempt to break down several different features of this new service recently named: Beats Music.

The CEO & co-founder of Beats Electronics, Jimmy Iovine, plans to launch his new online music streaming service Beats Music (formally known as project Daisy) in the next couple of months. Noticing the lack of context and emotional connection in music streaming today, he has recently hired an expert team of curators to give the online music streamer a more personalized experience. If you want to find out who the curators are just click here.

Hip hip hooray! Jack Johnson’s new pre-sale store page is now up and running. His store features several merch bundles that include everything from a poster to a unique reclaimed wooden body surfing handplane.

We’ve been working very hard on this pre-sale store launch here at Oniracom, so we’re stoked to finally share the finished product with all of you. Jack’s store page is powered by Topspin and now includes a US and European page, allowing you to switch easily between currencies and save on shipping fees if you are from the UK/EU.

Check out the screen shots below, and be sure to pre-order Jack’s new album and any of the fantastic merch bundles soon! Jack’s new album ‘From Here to Now to You’ will be released on September 16 in the UK/EU and September 17 in the US.

We created the new site with the best features available including responsive design and social network integration. ArtistLink integration allows bands and managers to claim their official channel on ArtistLink and edit brand content on HearitFirst.com. We are very excited about how this awesome project turned out.

Take a look at some screen shots and our exclusive video walk-through below!

Nov 30

Last week we launched a new store page for Chris Cornell and his latest release, Songbook, which is a collection of acoustic performances of songs throughout his career recorded live on tour earlier this year.

Working with his great team at The Artists Organization, we created this Topspin store to sell different packages of the album and bonus tracks and we’re really proud of the end result.

Oct 31

We are helping our longtime friends Brushfire Records with promoting the release of their holiday album This Warm December: A Brushfire Holiday Volume II.

Utilizing Topspin’s platform, we created the This Warm December Store, featuring exclusive bundled packages of the CD or Vinyl version of the album, plus a collectible 12 post card set (the first 200 orders received a card signed by Jack Johnson). The album is currently on pre-order until it’s officially released on November 15.

This Warm December: A Brushfire Holiday Volume II is a 13 track compilation of both original tunes and classic covers by Brushfire’s artists., including Jack Johnson, whose joyous “In The Morning” can be heard in an exclusive Entertainment Weekly premiere here.

Aug 05

We recently launched a Topspin E4M page for 170 Million Americans. The campaign is called “Raise Your Voice” and features an exclusive compilation from some of your favorite artists in exchange for email. We worked with Soundcloud for the media player that features all 16 songs.

Aug 04

We were so happy to get to work with longtime friend, Merlo Podlewski a.k.a JRADIO on a new microsite for him to promote his upcoming EP release. Many know Merlo as the bassist in Jack Johnson’s band, and those of you who have been to a Jack show have likely seen Merlo put his bass down, grab the mic and spit it hard. Now finally shifting focus towards his solo project, JRADIO is gearing up to release a new EP and hit the road.

Jun 16

William Duvall, lead singer of Alice in Chains, approached Oniracom for a custom blog site to host his personal thoughts and day-to-day happenings. We skinned his Tumblr blog with a custom background image, social navigation, and a Topspin widget in the header of the page. Our design compliments the intuitive functionality built into Tumblr, and this option eliminates any needs to learn a content management system. We also created and branded William’s social networks as a foundation for his future brand health.

Description that was posted on Topspin’s blog:
You may remember Matisyahu’s 2005 release “Live at Stubb’s” that claimed the #1 Billboard Reggae Album and launched him onto Top 40 radio with the anthem “King Without a Crown.” Now with three critically acclaimed studio albums to his name, Matisyahu decided to bring it back where it all began and record “Live at Stubb’s: Vol II”, out February 1st, 2011. The talented web team over at Oniracom just launched a fantastic Topspin-powered pre-order campaign for this release with five different packages to cater to every type of fan. Check out all the offers here. Are you the type of fan that wants a free download from Matisyahu? We got that too:

About this Blog

Oniracom is a group of Music Industry Specialists for the Web who present a unique perspective on the entertainment industry by working closely with Artists, Management, Labels, Booking Agents, Media Outlets and other Tech Companies. We have a birds eye perspective on every aspect of the music industry and report what we see, hear, think, and do.