Increasing demand of alcoholic beverages in emerging countries because of their huge population base and growing consumption of alcohol by the young generation as well as rising disposable income supports the industry growth. Alcoholic beverage includes three segments such as wine, beer, and spirit. From the analysis presented, alcoholic beverage raw material suppliers as well as alcoholic beverage producers will recognize that valuable opportunities exist in the global alcoholic beverage industry, due to impressive trends in demand quantity and growth, based on the various markets.

The report depicts that various challenges exist in the alcohol beverage industry. There is a high degree of competition as the industry is highly fragmented in nature where top players contribute small portion of industry revenue. Increasing raw material prices with strict governmental regulations is proving to be a challenge for industry growth. Prevalence of substitute products is expected to pose a threat to the industry. It has recently been observed that marijuana is being legalized in various nations, especially in the US, which can affect the alcoholic beverage industry. Unfavorable climate and scarcity of input materials such as water, fruits, etc. could also pose a challenge to the growth of this market.