Making Ideas Work: Innovation, Strategy, Leadership and Latin American Markets

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Integrity stems from the Latin word ‘integer’ meaning whole and complete. Integrity implies an inner sense of ‘wholeness’ and consistency of character. When you are in integrity, people see it through your actions, words, decisions, methods, and outcomes. You are coherent and consistent and that makes you, you.

It also means that people can trust you. They know what they are dealing with. You don’t leave parts of yourself behind; you don’t have a ‘work you,’ a ‘family you,’ and a ‘social you.’ What you say, do and mean is consistent. This builds confidence and trust and therefore it is often quoted that “integrity” is the most important leadership quality.