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The Lamato Network

Motts Clamato is a famous Canadian tomato juice that is used to create "Caesars" (aka Bloody Mary's). The clients main goal was to get you and your friends together and enjoy a Caesar with each other. The idea was to get you to go offline and actually be social in person.

We came up with the idea of creating a fake social network called Lamato! Teaser vignettes were released on YouTube, which lead to lamato.ca. When the user tried to sign up it would tell them it's a fake, and start spending some "real" time with their friends again. I was responsible for the art direction for the site and videos, plus the visual style of the microsite.