Basic concepts

Every customer has his own account. A customer is usually a company. The account bundles multiple plans that share employees, tags and templates.
A subscription allows you to use that account for a certain period of time for a certain number of users.

A project consists of communication planning, tasks, budget, KPI's and notes.
Compare a project with a folder in your folder structure on a server. You will use a project to thematically keep a number of things together, to determine access rights or to use as a copy for similar projects.

Where and how do you communicate? Within a project you list the different communication channels. You choose whether you see this as broad (e.g. social media) or specific (e.g. Facebook).
You can also use channels to provide insight into milestones or sub-themes within your marketing project.

When and what will you communicate? Within a channel you indicate on which day, or over which days, you want to plan communication moments.
If you wish, you can give a moment an extra context and therefore hang it on other channels (and projects or plans). A customer testimony can for example be a new page on the website, or a message on social media.
Tags and statuses give you insight and overview.

Besides being a responsible person, you can also add participants to channels and moments. In discussions they are immediately suggested. This is also an interesting addition for filtering the communication calendar.

For each cost, you can specify an expected cost, if desired. This will help you refine your project budget and you can see in advance whether what you plan to do fits within the project budget. If you already have quotations or commitments, the expected cost is becoming increasingly realistic.
The difference between the budget and the expected costs shows you what is still available: which budget has not yet been allocated?

You can attach invoices to any cost. This allows you to compare the expected costs with the actual invoices. You can see what you still expect to spend, or where you had budgeted too much or too little.
An invoice has an amount and an invoice date. Supplier and description are not mandatory. Of course, you can also upload a PDF of the invoice at the cost.

You can also set a budget for a plan and a project group. To avoid confusion, it is called the limit here. You then compare the limit of the project group or the plan with the sum of all project budgets.

A Key Performance Indicator is a conscious choice of a grade you want to follow. With a KPI you have an objective on the one hand, and a result on the other hand. A year graph compares both for each month.

For each project you have an empty text document that you can complete with texts, tables, images and links to websites. Used for collecting inspiration, preparing briefings, keeping track of meeting reports,...

How is one item linked to another? A task created at a moment has that moment as context. The context of a channel is a project, and at a moment you can also define an extra context, for a multichannel communication planning.

Apart from the tree structure with plans, project groups, projects and channels, you can assign a tag to projects, channels, moments and costs. At the overview pages of projects, communication and budget you help to filter for a better overview.

You can assign a status to projects, moments, tasks and strategy topics. New items are standard 'Not started'. In addition to some standard statuses, it is also possible to provide additional statuses.

About every item of Husky (task channel, moment, KPI or note) you can start an online discussion. By default, discussions are for everyone who has access to the project, unless you mention an employee by having his name preceded by an @. You can add comments to a discussion. A discussion remains open until someone completes it. In lists an icon is used to show which items still have open discussions.

A template accelerates the process of marketing planning and follow-up. With task lists, for example, you make reusable lists of tasks available to your colleagues. You can also consider an existing project as a template by copying it. Deadlines and dates of communication moments are automatically shifted according to a new focus date.

Someone who has access to the Husky platform is called a user. There are paying and free users. Free users have limited possibilities: either they have access to only a few projects, or they can only consult the plans or projects and participate in online discussions.

The Administrator is responsible for the account. He (or she) is often also the one who started the account. Just like the Administrators of the account, he has all the rights. He is the only one who receives the renewal invoice.