Tomás Hernandez

Neustar's 2015 US DDoS Attacks and Protection report, released just last week, revealed some sobering statistics about the effects of DDoS attacks on American companies. The survey on which the report was based had been given to IT professionals—but the implications were very clear for their colleagues in marketing as well. Based on the report's data, we've highlighted some compelling ways in which it's not only security teams, but also marketers who feel the pain of DDoS attacks on their businesses. Read Full Article

In anticipation of Tax Day, Neustar dug into PlatformOne data to learn how three different generations of U.S. consumers file their taxes. We also took a close look at how family situations, daily expenses, vacations, and other major purchases compare across the three age groups. Non-intuitive consumer insights like these help marketers to understand consumers and reach them more effectively based on where they may be spending their well-earned refunds. Read Full Article

Putting non-intuitive insights to work, Neustar has created an an infographic on airline travelers. It illustrates just one of the many ways we can reach your audience at the right time, with the right message, via the channel they prefer. Read Full Article

March turns four United States geographies head-to-head during the largest college basketball tournament of the year. The games brought 181 million viewers to TV and online screens where advertisers flocked to reach them. Just in time for the March 2015 tournament, Neustar created an infographic that sheds light on basketball fans and their surprising drink, hobby, music, sport & TV show preferences. Read Full Article