Jonathan Furman of Furman Transformations, a consulting firm, has been tracking the ongoing war between Snapchat and Facebook for some time now. The battle over eyeballs on social media is a mega-money game that both Facebook CEO Mark Zuckerberg and Snapchat CEO Evan Spiegel are eager to win, especially after Spiegel decline a $3 Billion dollar offer from Zuckerberg to purchase Snapchat in 2013. Jonathan Furman joined me for a conversation about the battle between Facebook and Snapchat for MacombNewsNow.com.