Why doesn't everyone use this market research tool? It REALLY works.

If you who did participate, thank you, and I mean that, sincerely. The results and the market research are very interesting and I’ll publish them sometime next week, once I have more participants (If you haven’t checked it out, please do so now — you’ll have fun and get a lot out of it.)

For starters, I was overwhelmed with how many people sent well-wishes and just had really nice things to say. Maybe I’m not as much of a hard-ass as I think I am. Thank you for this.

Anyway, in addition to some great feedback, I also got a number of really cool questions that I thought I’d share with you today. Here are a few of them:

* “What better way to get just the right title to a book than to get from the horse’s mouth, eh?”

Yes, that’s the whole point. If you know what your marketplace wants, then it’s certainly a lot easier to sell it to them, isn’t it? Most people have no idea how much time I spend on market research, before I write any copy. It’s not uncommon for me to spend maybe 16 to 24 hours on research alone, most of this reading or ordering things from competitors of clients, or reviewing and experiencing actual competitive products themselves, and their sales process.

This is really where all your work is done, and where all the ideas for your sales copy come from. Remember, it’s all about pushing your prospects emotional buy-buttons first, then the rest is easy.

* “Many of the titles you suggested have the word “Online” in them. I assume if you don’t want to use “Internet” in the title, the same reasoning would apply to “Online.” No? Note #2: Maybe you can use Seductive Selling in the title to further brand yourself/your business.”

This is an excellent question, and it’s a comment several people made or alluded to. Here’s what’s going on:

It’s been my observation when you put the words “internet marketing” together, you are attracting and speaking to much more of a business opportunity crowd. My customers, for the most part, are very serious about their business at hand, they are NOT newbies, and they are smart enough to know the magic pill isn’t a magic pill, but a series of steps that evolve over time.

They are also smart enough to know that action makes things happen, first. They aren’t coming to me for the latest smoke and mirrors voodoo, and if you notice, I don’t typically sell using lots of hype or other kind of nonsense.

I’m very direct, optimistic, empathetic and folksy. Good, bad or indifferent, like it or not, but that’s who I am and that’s what my marketplace wants.

I’ve also noticed “online” draws people who are a little more sophisticated and serious about themselves and their business. See, in reality, the internet is simply a media, not an art form. So when people say “internet marketing,” it’s as absurd, to some extent, as saying “newspaper marketing” or “direct mail marketing.” To me, it just shows some naiveté on their part, as to what really makes emotional direct-marketing effective. Those folks are clearly NOT my audience.

As to using “Seductive Selling,” again, this is another great idea, but I’m holding it for my second book. The next book is more about selling in print, and the Seductive Selling title is more appropriate and relevant here.

Great questions, again.

* “Why not test using google adwords?”

Another great suggestion. I am running Google AdWords testing right now as we’re speaking. I wanted to use this survey to help me narrow down all the options somewhat, and it has definitely helped, as you’ll see when I show you the responses next week. This is, by the way, what Timothy Ferriss did, to come up with the title of his best-seller, The 4-Hour Work-Week

Thanks so much for all the great questions — I’ll share some more of them with you tomorrow. And if you haven’t yet taken this survey and you want to, or you want to see how it’s done, here’s the deal:

I’m close to releasing one of my books, and I have a few questions to ask you about it, first.

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things:
1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW...
2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically.
How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons.
I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do.
I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)

Comments

Performance & Results

Craig’s Book

Need some help?

Need some help with your marketing? Looking to generate more qualified leads or increase the value of your customers and clients? Want to discuss a copywriting project you have? If so, then give me a call at 813-333-2463. If we’re not available, leave me a message and someone will return your call as soon as possible.