This is the first case study we did for our markting course MKTG 1100. In this case, we analyzed the market competition for Blackberry. And We tried to find an appropriate marketing strategy for RIM to donate more Smartphone market. Marketing Case1 – RIM vs Apple

This mini project was done for the Marketing course. I had to choose a product or sevice and define the primary marketing challenge for this product or service to be successgul. And then gave my ‘best guess’ about whether it will be a commercially successful product. The product I chose is called ‘The Pour Thing’. MKTG 1102 [...]