Start Up
In Tartu!
Cybersecurity More Than Just
A Buzzword
Estonian
Design
in
Focus
PĂ&#x2013;FF Makes
Dark Nights A Little Toomas Volkmann's
Brighter
Visions in Black-And-White
land & people I state & society I economy & business I technology & innovation I culture & entertainment I tourism

Estonia Welcomes You!
Estonia is a highly innovative country, where many internationally known and successful IT companies hail from. Despite being a small country Estonia has initiated quite a few successful startups and is a great place for investments.
The Estonian ICT sector is blooming, and we have been able to achieve some excellent synergy
between modern IT solutions, government services and businesses. Estonia is the first country
in the world to be able to issue a secure digital identity to non-residents/foreigners, which it has
been doing since December 2014, so that people can use our digital services from anywhere in
the world. It is particularly useful for those wanting to operate a business internationally, eg. run a
company in the EU from a distance in a convenient and hassle-free way.

A dedicated team of professionals at
Enterprise Estonia’s Investment Agency
supports companies investing and
expanding in Estonia. Come experience
the ease of doing business in e-Estonia –
the low-risk, high quality and competitive
location for your company.
www.investinestonia.com

Modern IT solutions are also playing an increasingly important role in government processes. They
help us to make government administration cheaper and more efficient, thus stimulating the economic growth. Estonia places 16th in the ranking of Doing Business, which ranks countries by the
friendliness of their business environment.
Estonia is a great place for doing business in fact – it is a peaceful, quiet, and beautiful place with
sharp-witted people who share Nordic work culture and a wish to work hard and make a difference.
Compared with many other countries in the world, bureaucratic procedures are performed quickly,
and paperwork can be handled from a distance, usually by carrying out services online.
Foreign investors consider Estonia’s strengths to be its business-friendly economic environment and
tax system, its flexible labour policy, geographical location at the crossroads between Russia and
Scandinavia, and its extensive package of high-quality e-Services in business as well as in everyday life.
As Minister of Entrepreneurship, it is paramount for me to guarantee that our business environment
remains this business-friendly and that it will continue to be developed with strong cooperation with
the private sector. I therefore find it crucial that we continue working towards even better regulatory
frameworks and removing all unnecessary burdens, and also implement solutions such as the industrial policy that we are currently working on.
In the second half of 2017, Estonia is to hold the Presidency of the EU. This means many special events
are due to take place in Estonia. In May 2017, for instance, the Latitude59 conference – the flagship
tech event of Estonia celebrates its tenth anniversary. Latitude59 has grown into the largest international startup and venture capital gathering of the region, with world-class speakers and inspiring
discussions taking place. The Industry 4.0 Conference in 2017 will be bigger than ever and, in 2018,
we are all very excited to welcome you to our country’s 100 anniversary celebrations!
In addition to the e-Society and smart business environment, we have a lot of space as with just around
28 persons per square kilometre, Estonia is one of
the least densely populated countries in Europe. We
love our forests and bogs and hundreds of square
kilometres of space seemingly untouched by man, but
with a rich diversity of creatures living there. A lot of
space also means that there is enough space to create,
grow and implement grand thoughts and concepts.
In Estonia, a lot has been done, yet a lot more can
be done. And anyone and everyone can be the artist
painting on the Estonian canvas and making it even
more multicoloured.
Liisa Oviir
Estonian Minister of Entrepreneurship
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#43
6_
8_

FALL 2016

Where to Go This Season?
Life in Estonia Recommends
News & Events

22 Years in the US Navy,
Now in an Estonian Startup
26_

When Jesse Wojtkowiak retired from the US Navy after 22 years of service, to move to Estonia the very next day, he saw it as the best decision
for his family. A couple of years later it turns out that it wasn’t such a
bad idea for him professionally either. Working today as the information
security manager in software startup Pipedrive, he is a great example of
the results of the ‘Work in Estonia’ campaign.

COVER STORY

15_

The Girl with the Big Hair and
Even Bigger Ideas!

No matter where she goes, Kristel Kruustük, the cofounder of Testlio –
a testing company with offices in Tallinn and San Francisco, is likely to
stand out in a crowd simply because of her, well, big hair. But there is so
much more to this young lady than her appearance. Find out how she
plans to fulfil Testlio’s current aim to become a world leader in mobile
apps testing.

Estonian
Defence Company
Aims to Revolutionize
Modern Warfare
29_

INNOVATION

Estonian based company Milrem is developing a unique unmanned
ground vehicle, which aims to revolutionize modern warfare as well as
keeping humans far away from hazardous places.

Estonian Startups
in International Competition
32_

LAND & PEOPLE

20_

Ten Thousand ‘Word Rockers’
in the Heart of Estonia

The Opinion Festival (Arvamusfestival) which took place for the fourth
time this year in the Estonian town of Paide, is a two-day discussionbased festival attracting about 10 000 eager free-thinkers. Having received such a warm welcome in Estonia, the organizers are now thinking of exporting the format to other countries too.
STATE AND SOCIETY

24_

E-Residency Partners with
the UN in Global Initiative

This summer, e-Residency became founding partner of a United Nations
global initiative, the ‘e-Trade for All’ project, which will help developing
countries grasp the $22 trillion opportunity offered by e-Commerce. As
a founding partner, e-Residency is taking on a key role on the global
stage at a time when the internet is empowering businesses and entrepreneurs everywhere in order to integrate themselves into the global
economy.

Two Estonian startups – RangeForce and Timbeter – are set to compete
at the pitching competition called Pitch@Palace, to be held in London
on 7 December, 2016. The two startups were selected as the best representatives at the local Pitch@Palace competition here, which took place
within the framework of the Latitude59 conference.

How to Earn if there
Is Nothing to Burn
35_

Although Estonia is small, it is more than merely its capital city Tallinn.
Startups are prospering also in Tartu. In 2016, dozens of new ventures
raised capital, and Estonia’s second biggest city hosted more than 60 startup-related events with 2 600 people. The sTARTUp Day will take place on
9 December, 2016. It’s expected to host more than 1000 guests: startup
founders, IT specialists, entrepreneurs, and business enthusiasts.

On 26 April, 2007 a Soviet-era war memorial, a statue popularly known as
'the Bronze Soldier' was removed from its former location in central Tallinn
to a city cemetery. The incident sparked riots, later to be named Bronze
Night, which were accompanied by a barrage of cyberattacks. Almost ten
years on, Estonia is looking back on those events both wiser and victorious.
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ECONOMY & BUSINESS

Cleveron’s PackRobot
Set to Enter the US Market
44_

With the world’s leading producer of parcel terminals and robots, Cleveron, signing the cooperation agreement with the US technology enterprise Bell & Howell, 15 000 PackRobots produced in Viljandi are due
to reach the United States within five years. Read how it all started and
what are Cleveron’s plan for the future.

The Biggest Cultural Project
in Estonian History
66_

There have not been too many things which Estonians have had to
wait for as long as they have waited for the completion of the Estonian
National Museum in Tartu. The new museum building is nonetheless
unique, and the museum will be a multifaceted cultural and educational
centre aimed at fulfilling all the tasks that a contemporary establishment of enlightenment has in the free world.

70_

CREATIVE ESTONIA

47_

Toomas Volkmann:
Everything Comes with
Breathing

PÖFF: Dark Nights Bring
Bright Stories to the Screen

The Black Nights Film Festival or ‘PÖFF’, is the first A-list film festival in
the Nordic region but also currently the smallest one on the list. It annually screens a comprehensive selection of world cinema in all its diversity,
with an emphasis on European films, providing a friendly atmosphere
for interaction between audiences and filmmakers. The 20th PÖFF will
take place in Tallinn on 11-27 November, 2016.

Toomas Volkmann has had a colourful working life in different fields,
yet when his name is mentioned in Estonia, people immediately only
recognize Toomas Volkmann the photographer, and not the musician,
actor or doctor. When photographing his models, he looks for a breathing rhythm. ‘Everything comes through breathing. That is what I was
taught in theatre school,’ says Volkmann.

PORTFOLIO
Toomas Volkmann’s photos
50_

Volkmann shoots mostly portraits and primarily in black-and-white (he
believes that colour degrades the form). When he does use colour, it is
still monochrome and used in a very calculated, targeted way: ‘There is
too much colour around us anyway,’ he laughs.

Find Your
TOURISM
deepEST Roots
with the Estonian Myth Quiz
73_

Estonians believe that there is an innate power present in every human
being, guided by spirits from our mythology who, with their special gifts
and skills, help one to connect with both yourself and the environment.
Learn about nine ancient legends and spirits straight from Estonian mythology, who each use their special gifts and skills to master the environment around them. Take the Estonian Myth Quiz to discover your
inner powers and find out which character you resemble most!

The autumn and early winter season is the darkest and gloomiest in
Estonia. So it would be useful to know about the best events to attend
so you can make the time pass more quickly and colourfully. Take a look
at our great selection, with something for everyone.

‘Tallinn Design Night Festival Disainiöö is an international week-long
event, with more than 90 intellectual, eye-opening, experimental, funny
or entertaining opportunities to glimpse the current trends in Estonian
as well as global design,’ explains the main organiser of Disainiöö, Ilona
Gurjanova. During the event the Bruno awards will also be presented, this
year in three categories: best product design for the human environment,
best lifestyle product design and best engineering product design.
FALL 2016

The atmosphere of this year’s ball is wrapped in the glamour and lightheartedness of the 1930s. Gerly Padar, The Swingers and the soloists,
chorus, orchestra and the Estonian National Ballet perform the best of
the1930s repertoire, jazz ballet numbers and swing melodies. Come
and enjoy a glamorous fancy dress party at the New Year’s Eve Ball
brought to you by the Estonian National Opera!
www.opera.ee

PÖFF 20

SAVE THE DATE FOR THE 20TH ANNIVERSARY OF
TALLINN BLACK NIGHTS FILM FESTIVAL
& INDUSTRY@TALLINN

You are welcome
to the concerts
of the 90th season
of the Estonian
National Symphony
Orchestra!

Tickets:
22 / 16 Â¤
Piletilevi,
Piletimaailm
www.erso.ee

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Estonia Welcomes Foreign Startups
and Startup Employees

The startup visa gives foreign teams the opportunity to easily settle in for
up to a year-long stay, by being able to finance their stay. Should people
want to stay longer – and we hope they will, they can go for a startup
permit of up to five years and bring their family and friends along too!

As Skype, Transferwise and GrabCAD amongst others have proven, Estonia is fertile ground for global innovations and thus we hope that foreign
startups and talent will benefit from the new startup visa scheme and
decide to choose Estonia!

Images courtesy of Starship Technologies

New startup visas and permits scheme are to go into effect this autumn in Estonia, making it easier for non-Estonians to relocate or set up
their startup in Estonia as well as enabling all startups registered in Estonia
to recruit people from outside the EU.

For startups already active in Estonia, tapping into talent from outside the
EU will become more viable: employees select a 3- or 12-month working
visa or a even permit for up to five years. Startups can employ overseas
employees without having to meet the current salary requirements and
without any consent from the Estonian Unemployment Insurance Fund.
More specific requirements and details will be released in Q4 of 2016.

Estonian Delivery Startup
Starship Technologies and
Mercedes-Benz Vans Team
Up to Develop ‘Robovan’
The Estonian delivery startup, Starship Technologies, and the world-famous van maker, Mercedes-Benz, have formed a partnership to develop
‘Robovan’, a transportation system that entails vans filled with delivery
robots that autonomously deliver packages in neighbourhoods.
According to Starship, the semi-autonomous transportation system will
see Mercedes-Benz Sprinter vans act as ‘motherships’, hosting eight delivery robots. ‘The vans will drive through neighbourhoods, stopping in
designated locations, based on delivery density and demand, to drop
off and pick up robots to complete customer deliveries,’ the company
said in a statement.
‘Instead of completing door-to-door delivery, the vans will drive to preagreed locations to load and unload goods and then dispatch the robots
in the final step for on-demand delivery,’ the statement said. ‘Upon
making the customer delivery, the robots will autonomously find their
way back to the van for re-loading.’

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The system would enable the delivery of 400 packages every nine-hour
shift, compared with 180 packages using previously available methods,
an increase of over 120 per cent, the company asserted.
‘A typical van delivery today involves driving to a delivery area, and then
spending an entire day on door-to-door deliveries,’ the chief operating
officer at Starship, Allan Martinson, said. ‘By leaving the door-to-door
part to delivery robots, the van drivers’ productivity will significantly rise
while reducing congestion on the streets and CO2 emissions.’
The robots developed by Starship Technologies are meant for delivering
packages, groceries and food to consumers in a two-three-mile radius.
The robots can drive autonomously while being monitored by human
operators in control centres. Introduced to European and American cities over the past eight months, the robots have already driven close to
7500 miles around the world in 12 countries and 47 cities and met over
1.2 million people without a single accident.

Angela Merkel Becomes
Estonian e-Resident
The German chancellor, Angela Merkel, was presented with
an Estonian e-Residency card during her two-day visit
to Tallinn in late August.
Germany and Estonia have become staunch allies in recent years. Estonia has supported many of the European policies from Merkel’s cabinet,
and Germany, on the other hand, is sympathetic both to security concerns and the situation regarding Russia.
This year has also seen a new development between the two countries –
cooperation in digital affairs. The German cabinet took a keen interest
in e-Estonia and so digital society was also high on the agenda during
Merkel’s recent visit to Tallinn, where she delivered a speech, entitled
‘Estonia – a pioneer in digital technology and Germany – a global industrial power: shaping the future of Europe together’.
According to Estonian Prime Minister Taavi Rõivas, the combined expertise in information technology that Estonia has with Germany’s industrial power could work wonders, at a time when Europe is in bad
need of new stimulus and energy. ‘Estonian IT companies and experts
are keen to cooperate with the Germans in order to find new solutions
to boost our economies and improve the lives of our citizens,‘ he said
in a statement.
Whilst in Tallinn, the German chancellor was shown round the e-Estonia
showroom and how some of the Estonian paperless solutions, such as
digital signature technology, work in practice. Rõivas also presented

Merkel with an Estonian e-Residency card – a state-issued, secure digital
identity for non-residents that allows the digital authentication and the
signing of documents. Angela Merkel is Estonia’s e-Resident Number
11 867!
Chancellor Merkel visited also the NATO Cooperative Cyber Defence
Centre of Excellence in Tallinn, where Germany is one of the founding
members and biggest contributors.
At Headquarters Support and Signal Battalion in Tallinn, Merkel met
with Commander of Estonian Defence Forces, Lieutenant General Riho
Terras, as well as Estonian and German troops.
Currently around 200 German troops from Gebirgsjägerbatallion 231
of Gebirgsjägerbrigade 23 of the Bundeswehr serve in Estonia. German officers also serve at NATO Force Integration Unit and NATO Cooperative Cyber Defence Centre of Excellence in Tallinn. In total, German
fighter jets have participated in missions on eight occasions. Germany
has contributed considerably in the development of the Estonian Navy.
Several Estonian officers and NCOs have been trained there. Estonian
and German troops have also served together in the Horn of Africa and
currently participate in an UN-led mission in Mali.
According to Taavi Rõivas, German Chancellor Angela Merkel’s recent
visit to Estonia confirmed and further strengthened the friendship of
the two nations and the strong relations that they had developed over
the last 25 years.

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Estonian Ultracapacitor Manufacturer
Skeleton Technologies Receives
€13m Investment
Skeleton Technologies, a Tallinn-based company which develops
and produces ultracapacitors – extremely powerful energy
storage devices – has received €13 million in new investment led
by FirstFloor Capital, a Malaysian venture capital investment firm
specialising in funding high-growth technology companies.
Skeleton Technologies started its growth in 2009, when, after years
of development work, young entrepreneurs, Taavi Madiberk and Oliver Ahlberg, decided to take the technology created by Tartu scientists
into production. By 2016, the company had become one of Europe’s
leading ultracapacitor manufacturers.
Ultracapacitors are high-power energy storage devices with more than
100 times increased power density across more than a million life-cycles,
compared with the best battery technologies.
The company claims that Skeleton’s devices are the only ultracapacitors to
use a patented graphene-based material in their manufacture, allowing
them to deliver twice the energy density and five times the power density
of their competitors. Madiberk says the firm sees the large investment as
a breakthrough moment, marking an expansion beyond Europe and into
the emerging markets of Asia.
‘It was Tesla founder Elon Musk who made the bold prediction that it
would be ultracapacitors rather than batteries that will be the breakthrough for future technologies like electric vehicles. Our company is
making that future happen,’ Madiberk states.

Estonia is Increasing its
Visibility in Southeast
Asia

Skeleton also plans to use the funding to further optimise electrode and
cell design to allow for higher capacitance and working voltages of its
products.
Fahmi Hamzah, the executive director of FirstFloor Capital who have invested in Skeleton, has said in a statement that ‘Skeleton Technologies
has great potential to become a turnkey energy storage system specialist.’
The Malaysian investment company’s input brings the total financing for
Skeleton to €26.7m.
Previously, the Estonian manufacturer had developed high-performance ultracapacitor solutions for the European Space Agency. A project to develop
the next generation of airships for industrial cargo applications with
French firm Flying Whales is in the pipeline.
Industry analysts estimate the ultracapacitor market will be worth
€7.5bn by 2025.

Singapore as the newest base for
an Enterprise Estonia Office
Early September saw the official inauguration of the Enterprise Estonia
Singapore office. The Estonian Minister of Entrepreneurship, Ms. Liisa
Oviir, together with Singaporean Minister of State for Trade and Industry
Dr. Koh Poh Koon, gave their blessing to this new link between the two
modern, go-ahead countries.
Enterprise Estonia Singapore will be promoting trade relations with
Singapore and connecting the booming start-up community in Estonia
with Asian venture capital as well as providing Singapore as a launch
pad to the South-East Asian region. Estonia in return offers opportunities for e-Residency to South-East Asia business people for easy access
to the EU and managing their EU businesses.
Many Estonian companies have found their way to Singaporean markets including Saku Brewery, Chaga Health and Milrem, all of which are
great examples of ongoing co-operation.

Indrek Pällo, Chief Representative Officer in Singapore and Dr. Koh Poh Koon,
Singaporean Minister of State for Trade and Industry

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Former Head of the Estonian Investment Agency Mr. Indrek Pällo has
taken up the position as Chief Representative Officer in Singapore and
has made it his personal mission to create strong business ties between
the two countries.

Estonian-founded Pipedrive is the 14th-fastest
Growing Software Company in the US
Estonian-founded tech company Pipedrive is, according to Inc.
magazine, the 14th-fastest growing software company in the
United States.

The New York-based company is also, according to the 2016 Inc. 5000
rankings, the 19th fastest-growing private company in the New York
City area.
Pipedrive was founded in 2010 and develops a customer relationship
management (CRM) platform which gives sales teams in small businesses control over their selling processes. According to the company,
its software is used by over 30 000 customers, and it has offices in both
New York and Tallinn.
The Inc. 5000 list ranks companies according to their percentage revenue growth over a three-year period. According to the magazine,
the companies listed ‘are the superheroes of the US economy’. Inc.
magazine is an American monthly publication focussing on growing
companies.

Draper Venture Network
Powers its New
Portfolio Database
with Funderbeam Data
Draper Venture Network (DVN), an alliance of 10 global VC funds
with over 450 portfolio companies and $1.6bn in assets, have
partnered with Estonian company Funderbeam to enable their
online portfolio to come to life with real-time data.
The goal is simple, explains Gabe Turner, Executive Director of DVN:
‘We wanted to go beyond the typical VC website, where a portfolio
is merely displayed as a categorized list of logos. Using Funderbeam’s
API, our database gets automatically updated with new funding rounds,
competitor details, relevant company news, and much more. We’ve
started with only a few data points but this can only continue to get so
much bigger. I think it will set the standard for how VCs track and display
their investments going forward.‘
DVN invests in some of the world’s most innovative and bold companies,
and as a result they are not shy of demonstrating these companies’
performance in the context of the market.
Aside from providing a real-time snapshot of their portfolio, Funderbeam
helps DVN save time on managing the hundreds of entries on their website: ‘We’ve arranged things so the API exports data directly from our
database to DVN,’ says Nicholas Vandrey, head of Data at Funderbeam.
‘Now the data on their site is always up-to-date and provides the viewer
with a much richer context for understanding the company.‘

In addition to DVN, Funderbeam also provides their data to a range of
organisations which support startup communities around the world.
Anyone can access Funderbeam’s free database of 180k startups and
investors at Funderbeam.com/data.
Funderbeam, founded in Estonia in 2013, is a marketplace where
growth companies are funded and traded across borders. Funderbeam
combines three stages of investor journey into one: startup analytics,
investing, and trading on the secondary market. Powered by blockchain
technology, the marketplace delivers capital to growth companies and
on-demand liquidity to investors worldwide.
Funderbeam Data is one of the three dimensions to Funderbeam, the
other two being Investing and Trading startups (powered by blockchain).

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Finland and Estonia are close to each other,
both geographically and in business culture.
Unsurprisingly, then, cooperation between
companies in both countries is easy and
deepening all the time.

The Estonian economy is currently growing at
a healthy rate, especially compared with the
EU average or that of Finland for that matter.
Last year growth stood at 1.8 per cent and for
this year the expected growth is as high as two
to 2.5 per cent.
‘Our competitive advantage has traditionally
been our relatively inexpensive workforce, but
this lies no longer in salaries but in flexible
businesses and in good product development
here. Nowadays we focus on more advanced
products and technological development,’ says
Kaupo Reede, Director of the Economic Development Department of the Estonian Ministry of Economic Affairs and Communications.
Finland is Estonia’s biggest export market after Sweden, and one of the most important
trade partners, with whom the relations are
very close. 16 per cent of Estonia’s export goes
to Finland and conversely imports from Finland
amount to 14 per cent. Estonia has more than
5 700 Finnish-owned companies.

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‘We hope that Finland, too, has received a
new momentum, and its economy will start
to grow. Neighbours are always important,‘
stresses Reede.

sector. Service exports from Estonia have
grown a lot in the ICT sector, but also in construction-related services,’ says export adviser
Irene Surva-Lehtonen from EE Helsinki.

Enterprise Estonia (EE) Helsinki is Estonia’s commercial representation in Finland,
which offers a wide range of services from
one location. It supports both Finnish companies interested in Estonia as well as Estonian businesses interested in Finland. It also
works closely with local authorities, like
chambers of commerce and entrepreneurial
organizations.

A good example of the growing cooperation
is Tech Group – a company which designs
and manufactures broad range of factory automation equipment and solutions.

Product Development
and Service Exports
‘Sub-contracting is still a strong means of
cooperation, but another growing trend is
a closer partnership, for example, in the ICT

‘Germany is our largest market, but Finland
is closely following. We cooperate with large
companies such as Valmet, but we have invested a lot in Finnish growth and technology companies,’ says Martin Sutrop, CEO of
Tech Group.
Growth companies often have plenty of new
technology but no production capacity and
cooperation with them starts at the product
development stage.

Tech Group

As Tech Group was founded by former JOT Automation employees in 2003, they have a lot of experience of Finnish business culture. At the moment, Tech
Group employs 70 people and the annual turnover is
about €9.2m.
‘I am happy to cooperate with Finnish companies. We
share the same understanding of how things are run.
This makes our communication smooth,’ says Sutrop.

Quality at Least the Same as in Finland
Sutrop is also of the opinion that Estonia’s competitiveness is no longer based solely on its low cost − the
quality of technology and skill levels of the staff has
reached parity on both sides of the Gulf of Finland.
‘There is nothing to gain from coming to look for
cheaper projects and the concomitant lower quality
in Estonia; the quality needs to be at least as good as
in Finland. We have done business for 13 years and
convincing references give us our guarantee.’
Together with Enterprise Estonia, Tech Group has participated in trade fairs, events and contact trips. Sutrop has also used EE’s partner search service to find
suitable business partners within the EE network.
‘Targeted search helps Finnish companies to find
partners in Estonia and vice versa,’ says Irene
Surva-Lehtonen.

Growth and Synergy from Estonia
Hyrles Oy from Lohja, Finland, launched their factory
in Estonia in 2009, because many of the company’s
customers already operate here.

‘We spoke a lot about the need to become more international and to benefit from synergies. We weighed
various countries in Eastern Europe and due to the
logistical closeness we chose Estonia. Also the rate of
pay played a certain role,’ says Hyrles’ CEO Juhani Hyry.
Hyry emphasizes that his company did not move the
production to Estonia, but instead sought growth here.
‘The group’s turnover is now €14m, and we have
85 employees in Finland and 65 in Estonia. We have
grown raidly and the majority of the growth has
come from Estonia. The situation in Finland would
be more difficult if we hadn’t decided to come to
Estonia to meet the customers’ needs.’

www.techgroup.ee

www.plastone.fi

Hyrles got investment support from Enterprise Estonia. ‘EE came along in quite an early stage and were
very active. Thanks to their support we dared to invest with little more up-front,’ Hyry estimates.

www.deck.ee

Various Success Stories
Investment advisor Pilvi Hämaläinen encourages
Finnish companies who are interested in doing business in Estonia first and foremost to contact Enterprise Estonia Helsinki office.

HEVEA
www.hevea.ee

‘My job is to help Finnish companies succeed in Estonia, to find the right partners and contact persons,
and to share information about the opportunities
Estonia has to offer. We work closely together in the
EE project team.’
Ruth Vahtras, Investment Project Manager of EE
names, in addition to Hyrles, other Finnish success stories in Estonia: from the field of electronics PKC and
Dicro, the miniloaders’ manufacturer Norcar-BSB,
contract manufacturer Fortaco in Narva, the manufacturer for military industry Milectria in Pärnu ...
‘We act as consultants and advisors. I know a lot
about Estonia and Estonian industry if information is
sought about the availability and suitable placement
of labour force. In cases where a company is looking
for EU support, we can also discuss the opportunities
for support search,’ Vahtras says.

NUIA PMT

www.nuiapmt.ee

www.technobalt.ee

www.radius.ee

www.hme.ee
‘Estonian work culture sits well with Finnish businesses. It is similar to that in Finland: namely people
working responsibly who are easy to manage.’
www.eolane.com

Hyrles Oy

www.silinder.ee

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Welcome to the Finals of
the World’s Largest Cleantech
Business Idea Competition in Estonia!
This year, Estonia is hosting the world’s largest cleantech business
idea competition, ClimateLaunchpad. Its mission is to unlock
Europe’s cleantech potential, which addresses climate change.
The competition will create an incredible visibility for a select
90 startups, from 30 different countries gathering in Tallinn to
pitch their ideas, and will provide a great opportunity to
glimpse the future of cleantech.

• MAGPLANTEX (Poland) makes textiles from seedlings that are later
up-cycled for use in agriculture.
• Salcape Carbon Capture (Norway) offers a lower maintenance and
highly effective product for capturing CO2 emissions.

Cleantech ideas can be rather complex and science-heavy, needing longer
mentoring and support from the startup ecosystem. This is where the ClimateLaunchpad program comes in, with a team of certified coaches supporting novel cleantech ideas in 30 European countries from Norway to
Cyprus. Each country then sends three of their best teams to the European
Finals, making ClimateLaunchpad almost a cleantech startup ‘Eurovision’.

• Sunny Water (Romania) developed a precision agriculture technology
that uses solar energy to deliver water for irrigation where it is most
needed, when it is most needed.

Solving climate change is not an easy task, but the local organisers are
convinced that investing in ideas and entrepreneurs is the way to go about
it. A green future demands thousands of innovations and that is why the
program is also going global next year.

ClimateLaunchpad is part of the entrepreneurship program from ClimateKIC and supported by Startup Estonia, the Ministry of the Environment of
Estonia, Tallink ferry operators, Eesti Energia, Hedman Partners, Uber and
the European Regional Development Fund.

Launchpad’s Estonian Lead, Marit Sall, agrees that the program has been
able to bring together people interested in cleantech, in order to help
and inspire each other. ‘Peer to peer learning and a strong network have
played a huge part in the success stories from last year,’ says one of last
year’s participants, Simon Bushell, from Sympower. ‘Climate Launchpad
not only kickstarted Sympower in the best possible way, but also gave
us tools for running a business that we still use every day, and amazing
contacts and friends who we speak with on an almost daily basis!’ he goes
on. Over a year later, Sympower are now a team of five people working on
rolling out their software platform, which makes heating and cooling active participants in the electricity markets, in Finland and the Netherlands.
At this year’s competition, Estonia itself will be represented by BugBox (a
mass producer of protein powder and oils), Gleather (a gelatine-based,
leather-like textile producer) and WildAr (a fast environmental assessment
tool for road projects).

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A few examples of cleantech startups which are coming to Tallinn:

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The event is taking place on 7-8 October, 2016 at Energia Avastuskeskus and
Kultuurikatel in Tallinn. Tickets are available at www.climatelaunchpad.org.

The Girl with
the Big Hair and
Even Bigger Ideas!
By Ede Schank Tamkivi / Photos by Atko Januson

No matter where she goes, Kristel Kruustük (27), until recently
known as Kristel Viidik, the cofounder of Testlio, is likely to
stand out in a crowd. ‘No matter what my last name may be,
everyone will always know me as Kristel, the girl with big
hair,’ she laughs and adds that a key to success is never to
worry about what others might think of you.

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Of course, it’s not just the hair but her shiny personality, can-do attitude
and, above all, her crazy ideas that simply cannot go unnoticed. Having
worked as a tester herself, and become disillusioned by how testers
were treated by big app-building companies, in 2012 she came up with
the idea of building a platform that would actually appreciate the work
of a tester − if you find a critical mistake and draw attention to it, you
are also likely to be motivated to fix it − thereby providing development
teams with quality-assurance (QA) testers.
She shared her thoughts with her then-boyfriend Marko Kruustük,
later her cofounder and, for almost a month at the time of writing, also
her husband, and the two signed up for a London-based event, Angelhack. They made it to the top three and were flown to San Francisco for
the finals, where they won the global hackathon with a seed investment
of $25 000 and a first paying customer.
That first customer was Kevin, a person that made such a lasting impression that he earned his own poster on Testlio’s wall: ‘What Would
Kevin Do?’.
‘I’ve never seen a more intense person in my life,’ Kristel explains the
story behind the poster. Kevin, a founder of a company that was later
acquired by Microsoft, different units of which make up Testlio’s core
customer, had a very precise vision of what he was after. Testlio really
wanted to impress their first big customer so they worked nonstop over
the span of three months, and eventually Kevin admitted that they had
done a much better job than their main competitor: ‘He really helped
us to form our product so now we always ask what Kevin would do to
reach our goals,’ says Kristel.
And on the subject of their goals, Testlio’s current aim is to become a
world leader in mobile apps testing. ‘Currently we are more of a high
end and a high touch product. As this business model has justified itself
we can reconsider our pricing policy,’ Kristel concludes. What next? ‘We
will tackle the issues once they are in front of us,’ she shrugs while giving a big smile.

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Life is a Party
In early 2015 they raised a ‘party round’ of $1 million from a number
of individual seed investors in Silicon Valley. But this was just the beginning. In April this year they announced a round of $6.25 million led by
well-known VC-firms Altos Ventures and Vertex Ventures.
‘Over the next 18-24 months, we do not need to worry about money,’
claims Kristel, although the business was already profitable before they
raised the latest round. She shares another rule-of-thumb of fast-growing companies: never raise more money than you actually need for giving an extra boost to the growth, otherwise that risks making you too
lazy to look for more creative solutions.
For Testlio, it was crucial to open an office in San Francisco and to hire
a sales team there. But unlike so many other startups in Silicon Valley,
they have stayed true to their frugal style. Although they no longer have
to live on friends’ couches − since the office in SF also serves as a crashpad − Kristel is adamant about not spending their hard-earned money
on anything that does not meet the definition of a necessity. Even her
clothes she wears to rags, before she goes shopping (with Marko, who
picks out the best stuff for her!).
But the big party they had promised to all of their friends, they did
finally have. Needless to say, the party took place in their Tallinn office,
since 34 of their 47 employees are based here.
‘Estonia is my home,’ Kristel recounts passionately, but then pauses for
a moment. Looking out of the window of her office on the 6th floor on
one of a few new buildings in Telliskivi which would offer a panoramic
view of the tiled roofs of the Old Town on the one side, and the gleaming Port of Tallinn on the other, but for the fact that they are hidden
behind grey clouds and pouring rain (in the middle of August!) she
shrugs: ‘Although now you might wonder: what is going on with the
weather!?’

While a typical Estonian would no doubt fall into a rant about how this
donnerwetter has spoiled all their plans for the summer, Kristel lightens
up: ‘But it’s still good. I love the atmosphere of this part of town, it only
takes me two minutes to walk home. I have all my friends nearby. I love
the small size of Estonia, everyone knows everybody and that makes
us stronger together. If I need to, I can always get away and do things
elsewhere but I will always want to come back.’
Kristel has long made me wonder how she can maintain such a positive attitude and is always so full of energy, while being a completely
down-to-earth and humble person at the same time. She admits that
she always tries to do her best and has learned to only process information that she can benefit from.
‘I have definitely grown a thicker skin over the past four years,’ she
claims. ‘Building a team up from 15 to 40 people has been very stressful and has taught me a lot about effective and value-based leadership.
There is opportunity in every setback. We all make mistakes, but it’s
important to learn from them, not to give up, and move on. I believe
I’m a much better leader and a much better communicator today,’ she
goes on.
‘There is no doubt that Kristel is the most successful female entrepreneur in Estonia, actually in the Baltics,’ claims Ragnar Sass, a startup
entrepreneur, who Kristel also sees as one of the main influences in
getting to that stage. ‘She has immense resources of energy. She’s
without question one of the hardest working and most passionate
persons about her job on this side of the Atlantic. To hear her speak
about testing leaves little doubt that it is the most important thing in
the world for her.’

Testers in the Cloud
Her husband Marko seconds that notion: ‘While talking to investors
it’s always Kristel that gets the attention first with her optimism. Most
people probably wonder how anyone can possibly talk about testing

with such passion!’ Marko admits that as a much more structured person himself, he has learned a lot from Kristel’s outgoing personality.
But their double-act works perfectly just the way it is − once Kristel
has caught everyone’s attention, Marko will introduce the numbers and
their plan to tackle the market.
‘Every day I wake up I think of my mission to offer best jobs for testers
around the world,’ claims Kristel. ‘It’s not so much about the number of
testers we have but to have the best qualified testers in the network,’
she goes on. There are currently around 200 testers on their payroll
in places as diverse as the UK, Ukraine, Estonia and Pakistan, some of
whom can earn as much as €4000 a month.
‘I always think of the story of a Ukrainian guy who became one of our
best testers, and thanks to his job could move away from the war zone
currently raging in Ukraine,’ Kristel says, giving a sobering example of
how it’s not just fixing the bugs of software that’s at stake, but actually
making a difference in people’s lives.
To become a qualified tester on Testlio’s platform, candidates need to
pass a test on a test app with built-in bugs (‘I built it, but have never
reached a score of 100% even myself,’ Kristel testifies). Then they sign
up for a webinar for half an hour in time. And as a final test, candidates
need to work on a project over a weekend, the so-called ‘eat your own
dog food’ which aims to filter out the people who are not really passionate about testing. The best people get voted top by ratings from QA
managers and the community.
It’s unlikely that Testlio will ever run out of work, since there is no such
thing in the world of software as a product without bugs. Testlio tests
big apps that have millions of users and pay attention to those bugs that
have been noted the most. Being not merely a testing factory, Testlio actually helps to improve those products by trying to give feedback within
48 hours, because most stable clients like to do their development during the week and use Testlio’s service over the weekend, so they can
start a new week with a ‘clean sheet’ with no bugs.

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Building a Unicorn with a Horse
Kristel still likes to do some hands-on testing herself, besides talking to
investors and running the everyday business, while Marko is in charge
of constantly upgrading the platform as well as financial matters.
While they originally thought that being a couple might be seen as a
setback on the startup-scene, the truth has been quite the opposite.
While pointing to several factors that helped him make the decision to
invest in Testlio, Yee Lee, an angel investor and startup founder from
Silicon Valley, also explains that: ‘I like companies where the founders
have worked together to build, validate, and iterate on the product.’
Obviously the two make a formidable team, complementing each other
in their personal traits while sharing the same passions. ‘I could never
imagine doing this with anyone else but her,’ recounts Marko, who
originally built the platform and still fixes bugs at nighttime. ‘If you are
building a company together it also helps you to be on the same page
with the values. Sometimes we don’t really need to say things to understand what we mean, there is a complete trust: if one of us is silent, the
other person will know not to bother her/him,’ he explains.
Ragnar Sass also adds that Kristel has become an inspiring role model
for hundreds of women who are now willing to try their hand in IT and
even dream about becoming entrepreneurs and leaders: ‘I’m most certain that thanks to Kristel we will be seeing more and more women as
founders in startup entrepreneurship,’ he avers.
In accordance with what Ragnar says, it reminds me of a youth conference in Tallinn last spring, where Kristel was invited to speak on
the main stage to inspire youngsters, mostly girls, to try their hand in
technology, inspired by her own experience. While she was holding the

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limelight on stage, I noticed Marko standing in the crowd, holding on to
Kristel’s handbag. This gesture was both very selfless and also indicative
of the complete trust and support between the two.
Marko tells me that there is no hidden rivalry inside their relationship and he feels no envy when Kristel gets more attention than he
does. ‘She is our covergirl,’ he admits. ‘We need to see the bigger
picture here of setting a good example for upcoming generations,’
he goes on.
This unquestionable trust does not mean there is no room for an element of the unexpected. For their wedding for instance, Marko surprised Kristel with a new horse. A real, living animal! ‘That was definitely the sweetest moment of the wedding,’ relates Ragnar, who was
among the small circle of friends to attend the event. ‘This was a complete surprise for both Kristel and all of the guests alike,’ he recalls.
Kristel had been considering getting back into the horse riding she had
had to quit as a teenager when her parents split and she simply could
not afford any hobbies any more. It’s apparent that having to make it
on her own from very early on has yielded for her an outstanding selfdiscipline and a strong urge to succeed. Not surprisingly, she names
her 90-year-old grandmother as one of her biggest role models in life:
despite all the hardships she has had to endure in life, she’s still a redoubtable person.
Whenever Kristel feels down or simply needs time to think things over,
she likes to play the piano. ‘Playing the piano is like being an entrepreneur,’ Kristel says, making a valid comparison. ‘You will not be very
good at it as you start and it will take a while to excel. You need to
practice a lot and learn it by doing, sometimes going slower and then
adding speed if needed,’ she sums up.

Kristel and Marko KruustÃ¼k

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Ten Thousand
Word Rockers
in the Heart
of Estonia
By Ann-Marii Nergi
When, over the course of two days a town of 8 500 inhabitants is inundated with as many
as 9 000 eager festival thinkers, who are there to just listen to the opinions of others, it must
be quite a sight. According to Ott Karulin, the Director of The Opinion Festival (Arvamusfestival) â&#x2C6;&#x2019; which took place for the fourth time this year in the Estonian town of Paideâ&#x2C6;&#x2019; and
Communication Manager Katerina Danilova, the discussion-based festival format might
be exported to other countries too.

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How would you rate the fourth Opinion Festival?
Katerina Danilova (K.D.): There were 9 000 visitors this year. We did
not see a record number of participants (last year there were over 10 000
attendees − ed.) but the number of visitors is not the most significant criterion for us. What is more important is that people come to The Opinion
Festival with open minds and interest in general societal developments and
specific topics. This year we had 230 discussions. This is a very large number and next year we will probably have to limit the program to avoid generating the feeling of ‘oh no, I missed something’ instead of ‘yes, I got to
participate in that!’ However, next year we definitely want to increase the
number of foreign language discussions both in English and in Russian.
Ott Karulin (O.K.): We had 40 subject areas, which were organised
by almost 130 organisations, and all festival topics were generated in
January of this year. It is our role to consult the organisers of the discussions as to how to develop their conversations and make them truly
engaging. This year, there were many public organisations participating
in the festival, ranging from government ministries to the Estonian Data
Protection Inspectorate and The Unemployment Insurance Fund − both
bodies which have the real power to implement or legislate ideas voiced
at the festival. I hope for more active participation from entrepreneurs
who can find suitable topics from amongst the diverse selection of
themes. It is also a good opportunity for companies to present themselves, as instead of the usual channels of promotion, we offer them the
opportunity to introduce their own themes as they wish.
K.D.: It is characteristic of the festival that it represents all sectors −
media channels, private companies, political parties, and civic society.
The festival takes place in the summer when everyone should be in a
relaxed, holiday mood, the pace of life is easy and people from very different backgrounds come together − perhaps people who work in the
same field but never meet in their daily lives. Joint discussions may lead
to collaborations or a new way of seeing one’s activity. The discussions
have to be based on arguments, not just statements and regular ‘bullet
points’; there needs to be dialogue based on facts and evidence. Such
discussions are the path to an open society where the opinions of consumers, citizens and critics are heard and considered.

Do you see that the Opinion Festival as a concept is
working and may develop into a longer tradition?
O.K.: It is a laboratory of ideas in the best sense of the word and I
believe we have not yet exploited its full potential. It is a place for the
presentation of one’s ideas in calm debate where one can receive immediate feedback. People can even debate with ministers in front of
an audience, so that promises made remain in the public sphere, which
makes it difficult to back down from them later.

What are some of the tangible changes,
ideas and processes which have so far
been born at the Opinion Festival?
O.K.: The Opinion Festival is the only festival in Estonia where a real
result is expected. It means heightened expectations and for us that is
a compliment. One should not forget that almost ten thousand visitors
are arriving who want to hear people debating. They want to enjoy a
debate based on solid arguments and that is a value in itself.
K.D.: Definitely one of the ‘winners’ is Paide, a town of 8 500 inhabitants, where − even though it is situated in the heart of Estonia − there
had been no previous event of its own. When we first met with the
city government, they were sceptical to say the least. Now we have
witnessed how the whole town makes an effort all year round in order
to guarantee the success of the festival! For example, The Estonian Free
Party have said that two years ago, the Opinion Festival was the place
which was the effective founding date of their party. Last year was the
first time that supporters of private schools met at the festival, and they
have now reached the stage of founding a new private school in Tallinn.
Based on our model, a second festival in Latvia took place this year. But
the main achievement is the improvement of debating and opinion culture in Estonian society. It is our wish that such debates will not only take
place over two days in a year, but all the time and all over Estonia − on
social media, the television and in the newspapers.

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How do you balance the festival program?
We know that in addition to discussions there are
many side activities. For example, the opportunity
to use virtual glasses to see the route of a Syrian
refugee or even to watch a public autopsy.
At the same time you have your own unwritten
rules, like the one that presenters should not make
use of a slideshow or hang up a lot of banners.
O.K.: The last point really points to the most time-consuming aspect
of our work! It is understandable that organisers want their brand to
be present. But we try to convince them that it is the content which
promotes an institution rather than just a tent with a large logo. But
this attitude is improving every year. As positive examples I can bring
in Eesti Energia and Swedbank, who are our regular supporters. In addition to active participation in discussions, they created a health track
at the festival area which admittedly does name the companies but is a
welcome, playful solution. But side activities must always serve the main
goals of the discussion area and they should not be out of proportion.
For example, if we have the topic of immigration, we can really see the
daily life of a refugee camp through virtual glasses. This is something
where pictures can tell more than a thousand words.

You also organised the second (pre)Opinion Festival
in Narva and the first one in southeastern Estonia,
in addition to the Lampa Festival in Latvia. Who else
have you inspired ? Is your idea spreading?
O. K.: I recently met with a group of Belgians. But there has been interest in the format from other places as well. The current (pre)Opinion
Festivals in other parts of Estonia are taking place on the principle of a
franchise − we provide them with the conditions and rules of the game
and local people organise the event. As the event itself has already really
grown, we can make it even larger internationally by offering knowhow to different countries. But we are a non-profit organisation and

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work on a voluntary principle, which means that we need to consider
to what extent we are able to guarantee this growth and not turn into
a too-large institution. We have been in contact with Ukrainian and
Moldovan activists as well, but only time will shed light on the result of
those discussions.
K.D.: The main goal of [pre]opinion festivals is to deal with local issues
and it was especially evident in southeastern Estonia that people came
to not only hear opinions, but also to get solutions for long-term issues
and problems.

How can you organise such a large event
purely on a voluntary basis?
K.D.: I have been involved with the festival from the start, that is four
years now. It is such a great and fulfilling feeling when you organise
something for a year and it leads to such an event. It is very motivating.
And the motivation of volunteers really comes from the heart − you
need to understand exactly why you want to do it.
O.K.: My experience tells me that those volunteers who just want to
get a prestigious entry on their CV do not last even a year. One needs
to believe in the idea of the event. But leading more than two hundred
volunteers was a big task for me in terms of including everyone personally. Our entire office was located on Google Drive. So when someone
needs tips on how to run an organisation with over 300 staff, without
a real office, we can give you some advice!

You called the festival participants word rockers.
How was that term born?
K.D.: In the first year of the festival we were trying to come up with
a good title for the event and we ended up with two options − ‘opinion festival’ and ‘word rock’. We decided that it is indeed the opinions
which matter to us and not just words. Word rock is something we use
as the title of our magazine and we expect each discussion to rock!

Photo by Iris Vahesalu

Making a Dream Come True
Kristi Liiva
is the founder of the Opinion Festival and
its manager over the first three years.
Kristi Liiva, the founder and partner of the communications company JLP, started to think about
creating Estonia’s own opinion festival in 2010
when she worked in corporate relations at the
headquarters of Swedbank in Stockholm and saw
most of her colleagues involved in preparing for
the discussions of the week of Almedalen on the
island of Gotland, Sweden. The island becomes a
meeting place for almost everyone who has a say
in the affairs of the state. Kristi wanted to find
out about the event which excited the Swedes
and which had the discussion of important social
issues at its heart. When she arrived, she saw the
local song stage jam-packed with people who
had come to see the Prime Minister speak. The
Prime Minister talked like a normal person, people listened, thought about things, and laughed.
The other debates which took place anywhere
where a suitable little square was available were
similarly unofficial, yet informative and humorous
in their nature. ‘This atmosphere was just indescribably cool!’ she says.
At first she introduced the idea of organising a
similar festival in Estonia to her local bank colleagues and even brought a group to Gotland
to experience the event. But then budgets were
cut in all units of the bank, which meant the end
of the initiative. Some time later a good friend
of Kristi, Maiko Kesküla who was the councillor
of the Development Centre of NGOs in the Järva
county, picked up on the idea, and together they
made more concrete plans and infected many

other people with the same enthusiasm for
the festival. Today, the volunteer organising
team of the festival includes three hundred
members − a large organisation by Estonian
standards.
Since starting in 2013 the festival has grown
fivefold in terms of numbers of visitors. This
year and last year there were nearly ten thousand visitors to Paide and the festival was
watched online by the same amount of people
each day.
‘Very many of the dreams related to the Opinion Festival are yet to come true – in fact it
would be sad if they had been reached already.’
Kristi recalls that she met a nearly 70-year old
woman on Gotland who had been organizing
the Almedalen week for a total of 25 years as a
single team member. ‘I thought back then that
our journey could at least be as long in order for
us to really evaluate its impact.’
Speaking of the future Kristi says that every year
everything is new on the festival program, as
discussions and subjects are determined in the
annual search for ideas. ‘Expressing the opinion
of the development team, it is one of our biggest
challenges how to bring in more children, young
people, teenagers, school graduates and students. Secondly we are really concerned about
how to transfer the skills of listening without
prejudice and making your point from festival
discussion groups to the everyday life in schools,
homes, workplaces and the running of the state.
That is the real challenge. Like a wise man once
said − when there is a thought, there is a deed!’

Eero Raun
Project Manager of the Enterprise and Export
Centre of Enterprise Estonia
It was the first time for Enterprise Estonia
in participating as an institution in the
fourth annual Opinion Festival, which was
held in Paide in August 2016. Discussions
took place on the topics which Enterprise
Estonia deals with on a daily basis – promoting export and foreign investment,
creative economy and tourism, EU funding
and the digitalisation of industry.
The Opinion Festival has quickly developed into a brand which brings together a
surprisingly large number of opinion leaders, who voice both more established and
fresher ideas and regularly figure on the
media landscape.
Pierre Bourdieu has accurately described
the so-called watch-opinion leaders and
fast-thinkers, whose opinions journalists
are accustomed to filling their formats
with and who are able to generate opinions on the most diverse range of topics.
The fear of some participants that such
performers would dominate at the Opinion Festival has been misplaced. It was
a pleasant surprise that the event had
brought together many specialists who
are not regularly featured in the public
sphere and their insight was definitely
fresh and valuable. For example, Enterprise Estonia brought in entrepreneurs
Kristo Kirsi from Pärnu and Toomas
Agasilla from Paide – employees who are
responsible for many people in their daily
work – to talk about the main tasks of
export development. Their opinions were
seconded by the marketing specialist
Anu-Mall Naarits and the foreign trade
guru Tiit Tammemägi. The point of view
of the state was presented by Tea Danilov from Enterprise Estonia.
Enterprise Estonia, as an organisation
which significantly directs the affairs of
the Estonian economy, really needs to
’listen at a grassroots level’ and to be
in constant dialogue with various target
groups, in order to understand and notice different social needs and trends.
Only then is there reason to hope that
Enterprise Estonia is able to select the
best measures and methods of promoting local entrepreneurship in the best
way possible.

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Secretary-General of the UN,
Ban Ki-moon

Photo by Tõnu Tunnel

E-Residency Managing Director
Kaspar Korjus

E-Residency Partnered
with the United Nations
in Global Initiative to Unlock
the Power of e-Commerce in
the World
This summer, e-Residency became founding partner
of a United Nations global initiative, in fact one of
the largest efforts ever to extend the benefits of
digital trade across the world. The ‘e-Trade for
All’ initiative will help developing countries grasp
the $22 trillion dollar opportunity offered by
e-Commerce. As a founding partner, e-Residency
is taking on a key role in the global stage at a time
when the internet is empowering businesses and
entrepreneurs everywhere to integrate themselves
into the global economy.

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Because of the urgency of the topic, the United Nations has attracted an
impressive list of partners in the private sector, governments and among
international organisations. Google, PayPal, UPS and eBay are among
the companies that have become part of the phenomenon of ‘e-Trade
for All’. E-Residency is joined by other noted founding partners, including the World Bank, World Trade Organisation, International Trade Centre, United Nations Economic Commission for Europe, United Nations
Social Impact Fund, and the United Nations Economic and Social Commission for Asia and the Pacific.
‘Estonia is ready to serve the world. We are delighted to work together
with our partners to help those who need us the most,’ says e-Residency
Managing Director Kaspar Korjus. Governments and businesses are
aware of the power of digital technologies to transform global trade.
Despite their impressive growth and presence in our daily lives, they are
still absent in the lives of millions of people looking to engage in business, particularly in emerging economies. Many countries don’t have the
digital infrastructure nor the legal framework to help their entrepreneurs
exploit this opportunity. While in the United Kingdom and Denmark,
more than 70 per cent of the population shops online, in Indonesia and
Bangladesh that figure decreases dramatically to only two per cent of
people. This is a staggering divide − and it is at risk of widening.
E-Residency’s vision of ‘unleashing the world’s entrepreneurial potential’
addresses the main objectives delineated by the ‘e-Trade for All’ initiative to make e-Commerce possible. Access to financing and to payment
solutions, having a robust digital and legal infrastructure in place, and an

enabling business environment, such as Estonia offers, are all solutions
offered by e-Residency.
We are experiencing a global shift towards digital services, making the
use of a secure digital identity a necessity to survive in today’s global
market. To be able to prove one’s identity online will translate into increased trust when doing business. People will no longer be constrained
by where they were born in order to participate in the global economy.
E-Residency, together with all the major international organisations involved in trade, is working to make that reality possible.
Government donors to the ‘e-Trade for All’ include financial contributions coming from the United Kingdom, Sweden, Finland and the Republic of Korea. The initiative was launched in Nairobi, Kenya, during the
United Nations ministerial conference on trade, attended by more than
seven thousand delegates.
The Secretary-General of the United Nations, Ban Ki-moon, addressed
the conference and highlighted the importance of trade, finance, investment and technology to achieve the United Nations Sustainable Development Goals − one of the UN’s main agenda − and to improve the life
of millions of people. ‘The Sustainable Development Goals represent the
change we need to restore people’s trust in the global economy,’ he
stated.
E-Residency and Estonia are now at the forefront of this effort, working
for a more just, equal and prosperous planet.

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22 Years
in the US Navy,
Now in an
Estonian Startup

By Holger Roonemaa / Photos by Atko Januson

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When Jesse Wojtkowiak retired from the US Navy
after 22 years of service and moved to Estonia
the very next day, he regarded it as the right
decision for his family. A couple of years later it
has become clear that it wasn’t such a bad idea
for him professionally either.
He welcomes ‘Life in Estonia’ on a rainy August evening in the office of
Pipedrive, an Estonian startup which develops a customer relationship
management (CRM) platform for small and medium sized companies.
Pipedrive reached 204th place Inc 5000’s list of America’s fastest growing startups this year. The company has offices in Tallinn and New York,
with the Tallinn office recently voted as the most attractive workplace in
Estonia. The fact that it even has a bedroom facility for tired employees
or jetlagged people coming in from the New York office surely must
have played a role in getting chosen.
‘I was starting to think about returning to the US where all my professional perspectives were, when I got an unexpected call from Pipedrive’s
talent hunter Olga,’ says Wojtkowiak. What followed was five rounds
of work interviews by the founders and team members of the startup
and in January 2016 Wojtkowiak started out as the information security
manager in the company. ‘I’ve enjoyed every single day since,’ he says.
But first, let’s look back into Wojtkowiak’s past and see why and how
he ended up in Estonia in the first place. ‘My first memory of Estonia
is from a children’s book I read as a kid back in Pennsylvania,’ he says.
Apparently there was a story about why there were so few people living
in the whole country of Estonia. The book said it was because when Estonians had parties, men stayed on one side of the room and women on
the other and they just didn’t talk enough. This wasn’t so very far from
truth actually, but little did Wojtkowiak know at the time that the future
would tie him close together with this tiny, faraway country.
There are few people other than Estonians themselves who remember
in detail where they were and what were they doing when Estonia got
her independence restored in August 1991. Oddly, Wojtkowiak remembers it very well. It was the first time after the children’s book that he

again heard of the country’s name. ‘I was enlisted in the Navy and we
were on an aircraft carrier, the USS Forrestal, in the Mediterranean. I
remember it was across the news and it really felt like something huge
had happened,’ he says.
But it still took Wojtkowiak another 15 years to actually go to Estonia
for the very first time. The final prompt came in Japan, where he was
stationed in the Naval Air Facility Atsugi. He had built a solid military career and worked in the Navy as a Seahawk H60 pilot. For those not too
familiar with US Navy aircraft, Seahawk is basically the Navy’s version of
one of the most legendary helicopters in the US military, the Blackhawk.
Wojtkowiak’s H60 was brimming with electronics.
During his tour of duty in Japan he met some Estonian tourists who
invited him to come over and see the country first hand. That’s what
finally happened in 2006. ‘I was now stationed in Bahrain and a friend
from the US asked me to meet him in Poland, where my family roots
lay. The days didn’t match and I asked him to come to Estonia with me
instead. Whereas we could have spent three days together in Poland,
we could stretch to six days in Estonia,’ Wojtkowiak recalls. So they did
meet up in Tallinn after all.
Wojtkowiak spent 10 days here and actually met his future wife KatriHelen in that timeframe. ‘Her sister was having a hen party and we met
on a street when I was passing by. That was our first meeting. When my
friend left, I called her up and we had a couple of really bad dates,’ he
laughs now. Still they left an impression on each other and he returned
1.5 months later. ‘I couldn’t get her out of my head, so I asked her to
come and spend the New Year with me in Rome. She did and we decided to date from there on.’
They got married in November 2007 and moved to Italy. ‘I think the
hardest thing with the military is that it’s hard to get to spend time with
someone when you’re not married. I decided I couldn’t live without her
or I would regret it if I did, so I asked her to marry me.’ The Navy transferred Wojtkowiak to Naval Support Activity in Naples, Italy. Wojtkowiak
says it was not the best move for his career, but he decided it was time
to start focusing on his family. His wife also moved to Naples.

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I STATE AND SOCIETY
So when he decided to retire from the service in 2011, he had two
choices. ‘I could’ve returned to the US, where all my professional opportunities were. But my wife reminded me that she had set her life
according to my plans for the past few years and that now it was my
time to follow her plans for a while.’ That’s exactly what Wojtkowiak
did. He officially retired from the military on 30 September and moved
to Estonia the following day.
After a year off and trying to get used to civilian life, Wojtkowiak started his own business and eventually went to study at Tallinn University
of Technology. He thought of studying finance, but in the end decided
not to. ‘It occurred to me that the world was a mess as it was at that
time because people in finance didn’t have the answers. This meant I
wasn’t going to learn anything there to make the world a better place.
But I saw TUT had a cyber security program. I had been out of computers for quite some time and as I hate being dependent on other people
with my knowledge of computers, it was decided there and then…’
He admits that it was a gamble for people at Pipedrive to actually hire him,
but he really has enjoyed every single day at the office. ‘It doesn’t matter
where you go, with security there is no end to things you can do if you have
enough resources. The biggest shortcoming is lack of time for sure,’ he says.
There are two critical assets that Pipedrive has to safeguard. One of these
assets is the information about Pipedrive’s customers. In turn, the customers’
critical assets are their customers’ information and their contract information. This is what Wojtkowiak is working on the most. ‘If this information
gets leaked, you can’t recover from it the same way a large company could.
It is absolutely vital for us,’ he says.

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Of course he can’t go into detail about the strategy of Pipedrive’s security policy, but like in the military, one key aspect is deterrence. ‘You can
have all the computing power in the world and try to hack into someone’s system or hack their passwords. But the main question is always
if it is be worth their effort,’ Wojtkowiak says. Basically it means building such strong security systems, that the effort of breaking through
doesn’t bring a reward worth it. ‘At some point it just doesn’t make
sense to try to attack you.’ he explains.
Wojtkowiak says Pipedrive’s employees do experience targeted emails and phishing campaigns from time to time. One of the most
entertaining efforts was when a beautiful woman with an alleged
PhD degree in rocket science wanted to become a friend of Pipedrive’s Vice President of engineering. ‘He just laughed about it and
sent the information to me so that I could take a closer look into it,’
Wojtkowiak says.
Jokes aside, the biggest and most important thing Wojtkowiak has
had to do is train people and raise their awareness. ‘We could buy all
the gadgets and toys to provide security to a specific area, but in the
end of the day we would need more people to operate them. It would
spiral out of control quickly,’ he says. So, instead, he focuses on raising
current employees’ awareness. He admits there are still problems with
basic awareness and sometimes people still use their pet’s names as
passwords, for instance, but different studies have proven that even if
you give people the best awareness possible, it will not guarantee you
the best results. ‘There can never be enough awareness. It is just something that we have to keep on providing,’ he concludes.

Estonian based company Milrem is developing
a unique unmanned ground vehicle which aims
to revolutionize modern warfare as well as
keeping humans away from dangerous places.

If you’re a big technology fan, you might have heard about the Estonian
delivery robot called Starship, which will soon be seen driving around
larger cities on its own, bringing pizza, Chinese food and your Amazon
purchases to your doorstep!
Well, in another part of Tallinn a team of engineers is developing another unmanned vehicle intended to replace or assist soldiers on the
battlefield and keep other personnel with hazardous working conditions out of harm’s way.
Its developer, Milrem, is a fairly new company – established as recently
as 2013 by SEBE, a well-known bus operator with several intercity bus
lines. Sounds crazy? Not really!
SEBE has always had a vast experience in heavy duty maintenance, because almost every bus they own is repaired and maintained in their
own workshop. So when the Estonian Defence Forces were looking
for a company who could maintain and repair their armoured vehicles,
namely the XA-180 and the XA-188, SEBE naturally wanted in.
After writing up hundreds of maintenance documents to prove that a
civilian bus operator nonetheless has what it takes, SEBE won the tender, and shortly afterwards Milrem was founded.
However, being only a repair and maintenance company was never the
plan. Milrem’s CEO Kuldar Väärsi had a broader vision. To be successful

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in the tough defence sector, research and development capabilities are
needed to produce something unique, practical and useful enough to
be able to compete with the big defence companies. And so the Tracked
Hybrid Modular Infantry Systems, or THeMIS, was born. THeMIS is a remotely controlled tracked vehicle with a width and length of 2.1m and
a height of 0.98m. All the necessary parts needed to make to vehicle
move are placed inside the tracks, leaving the middle platform as free
space. With a payload capability of at least 750kg, the vehicle can be
outfitted with different weapon systems, sensor arrays and Explosive
Ordinance Disposal (EOD) devices or be used simply for transportation.
This will allow it to assist soldiers on the battlefield, for example in providing fire support, clearing a path through a minefield or carrying a
squad’s gear. In the future, who knows, maybe it will save lives by keeping humans completely away from the battlefield. The goal is to develop
it from a remotely operated vehicle into an autonomous system which
can navigate harsh terrains with minimal human interference.
And the best part of all is that the vehicle is modular. So if anything
breaks, it can quickly be exchanged for a working unit and sent back to
work, while the broken part gets repaired.
To accomplish this, Milrem has concentrated on four aspects: hiring the
best engineers available, finding consultants with military experience,
cultivating a vast network of cooperation partners and anticipating the
market’s demand.

For example, several of the chief engineers that work for Milrem have
a background in the Estonian Student Formula Team. This is an international product development team whose main objective is to design,
build and present a single seat formula car prototype for an amateur
weekend racer. So the students are involved in building a car from
scratch and take turns racing it all over the world.
To supplement their efforts, Milrem also seek advice from engineers
with international defence sector experience, who can see the big picture and know the sector inside and out. They can give the Estonian
engineers practical tips on new technologies and ways of doing things
that are acceptable in the international market.
Two military advisers – a former Brigadier General of the Estonian army
and a Colonel from Latvia with a Master’s degree in Military Leadership and Security, are also consulting on the project. Their mission is to
point the development in the direction that will benefit actual soldiers
the most.
Thanks to an attractive and never-before-seen design, from an up and
coming product designer, Ragnar Plinkner, from the Estonian Academy of Arts, THeMIS has garnered a lot of attention.
Some of this attention has also lead to cooperation agreements with
the big names in the industry.
One of the first companies who realized the potential of THeMIS was
Singapore Technologies Kinetics (STK). This is a company that is part of
the region’s biggest player, Singapore Technologies Engineering.
Since Singapore, much like Estonia, is a small country, a robot which can
do the work of humans is most intriguing to them. So at the moment
Milrem is integrating the remote weapon system ADDER produced by
STK into THeMIS. The joint product has already been exhibited in London and Singapore, and live firing tests are planned for autumn 2016.
Singapore and the US are expected to buy large number of unmanned
ground vehicle, or UGVs, starting over the next two to three years and
expand the market to a tune of more than billion dollars. So it is understandable why Milrem is interested in that market.

Exhibiting at the Unmanned Systems Exhibition on Abu Dhabi in March
this year, Milrem also caught the eye of the International Golden Group
(IGG). IGG is the country’s leading supplier of high end defence technology to the UAE Armed forces, Ministry of Interior, and other defence
and security authorities.
However, Milrem has also caught the eye of the Estonian Defence
Forces. During this springs’ major military exercise, Spring Storm 2016,
Milrem provided THeMIS to be tested as a logistics support vehicle to
the conscripts participating.
The aim was to see how young soldiers can handle the vehicle and
equally how the vehicle can handle young soldiers! During three days
the conscripts did everything imaginable with the vehicle – uphill,
downhill, over obstacles and difficult terrain, carrying equipment etc. By
the end of the testing period it was nice to see that both parties – the
soldiers and the UGV – survived!
But the military is not the only place where Milrem’s unmanned system
could be used. For example, after a successful exhibition in Singapore,
Milrem received an email from Leica Geosystems. The company wanted
to integrate their 3D mapping solution Pegasus: Two into the UGV. Thus
Multiscope was born.
Being basically the same product as THeMIS, Multiscope is aimed only at
the commercial market. Together with Leica Geosystems, the platform
is being marketed in the US private sector.
The Multiscope was first introduced in Anaheim, CA during HxGn Live,
a special event where geospatial and industrial enterprise information
technologies are being exhibited.
Like THeMIS, the potential of the Multiscope is endless – it could be
used in border guarding, mining, surveying and much more.

The US is also the forerunner in procuring unmanned technologies. In
the late ‘90s the US military started using unmanned aerial vehicles, or
UAVs, as part their regular equipment. Starting from that moment there
was a rapid boom in the industry and several producers emerged to
take advantage of some of the money the US was spending.
Seeing as this will also happen with UGVs, Milrem started early enough
to be in a good position when the US realizes that this is the way to go.
As stated, at present there are hundreds of UAV producers, but not so
many companies that develop UGVs. Granted, there are several producers of smaller vehicles which can be used for one specific task, but not
so many makers of bigger machines which boast a higher payload. This
is where Milrem comes in.
To be able to compete so far from home, Milrem hopes to team up with
a local partner.

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I INNOVATION

Estonian Startups
in International
Competition in London
By Ann-Marii Nergi

Taavi Must

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Anna-Greta Tsahkna

Two Estonian startups are set to compete at
the pitching competition known as Pitch@Palace
Global, to be held in London on 7 December, 2016.
The startups – Timbeter and RangeForce –
were selected as the best representatives at
the local Pitch@Palace competition which already
took place in Estonia within the framework
of the Latitude59 conference.
Pitch@Palace offers Entrepreneurs the opportunity to present their business in front of a global audience of influencers who can play a role
projecting it to the next level. Established by HRH The Duke of York, in
less than three years Pitch@Palace has supported the growth of over
200 businesses. This year Pitch@Palace reached two new countries, Malaysia and Estonia.
Estonians first learned about Timbeter when the newly-established
company won the local televised competition for business ideas – Ajujaht (Brainhunt) − in 2014. Timbeter offers a smart solution to measure
timber, which makes the methods in use in the timber industry much
more accurate. The team`s mission is to alleviate the chore of manually
measuring timber and problems in the industry that sometimes arise
concerning calculated timber amounts.
CCO of the company, Anna-Greta Tsahkna, says that Timbeter was
born at the Garage48 hackathon organised in Pärnu, which was targeting women, when one of the founders, Vallo Visnapuu, pitched the idea
that you could use your smart device to measure timber.
‘As the owner of a sawmill the time, inaccuracies and disagreements
involved in measuring timber was something he was facing on a
daily basis. Vallo’s idea seemed attractive to many; the team was
brought together and in 48 hours we created the first prototype,
won the Garage48 competition and move on to the Ajujaht challenge,’ explains Tsahkna.
‘In the surrounding region measuring paper- and pulpwood has been
a grey zone, where measurements were really done visually and hence
our application, which enables users to digitally prove a measurement

Keynote speaker of Latitude59,
HRH The Duke of York

and to re-measure it, has been received with much appreciation. Timbeter helps to digitalize the entire timber supply chain, from the forest
to the end consumer, bringing transparency, efficiency and surveyability
into the sector,’ she goes on.
What are the feelings of the team in advance of heading for their competition in London? Anna-Greta Tsahkna believes that different awards
bring plenty of media awareness and interest, positive feedback gives
a real injection of energy: ‘We are very excited to go to London. It will
be a very interesting competition,’ she says. Tsahkna believes that the
main reasons why Timbeter was selected as a participant was that their
background slides gave an exact understanding what their solution
does, with it being equally important that the audience understands
the problem, Timbeter’s solution and its wider impact.
‘It is probably also to our advantage that we bring innovation into such
a conservative sector that the timber industry is,’ Tsahkna goes on.
Timbeter recently began sales to China. Their daily business also includes working on the markets of the USA, Canada, New-Zealand,
Australia, Ireland, the UK and neighbouring countries of Estonia. ‘One
of the largest logistics companies in Brazil recently involved us in their
innovation project; therefore we are hoping to settle on that market
soon,’ says Tsahkna. ‘Germany has started evaluation period to create
the rules for future certifications for photo-metric measurement. Lithuania has moved one step further and the evaluation process is finished.
This would enable to use the measurements as the basis for official billing systems. In September we start preparations for the next round of
funding which would enable us to invest in a sales network in the USA
and Canada,‘ she continues.

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Three members of the management team: Jaanus Kink,
Taavi Must and Margus Ernits, who are respectively COO, CEO, and CTO of the company RangeForce

The second winner of Pitch@Palace Estonia, RangeForce, helps IT
administrators and developers to learn cyberdefence by training with
threats in a cloud based Cyber Simulator. CEO of the company, Taavi
Must, as well as other founders of the company, believe that just as we
do not train pilots and firefighters solely on the basis of slide-shows or
textbooks, the same applies to training in cybersecurity. ‘When the ITspecialist at a company does not know about cybersecurity and its risks,
they are unable to create safe code,‘ explains Must. He explains that
RangeForce has been created for the regular staff working in the field
of information technology. Until now there are very expensive products
created for only cyberdefence specialists in the world, but RangeForce
wants to make the service available to everyone. ‘Our platform is meant
for everyone who is interested in developing their professional skills in
cybersecurity and the IT field in general. Selected courses vary in their
level of complexity and depth, which makes them suitable for both beginners and more advanced IT specialists.‘
The three members of the company’s management team Taavi Must,
Jaanus Kink and Margus Ernits, who are respectively CEO, COO and
CTO of the company, have all been involved in the organisation and execution of training at the NATO Cyber Defence Centre based in Estonia.
‘We saw how powerful the world of cyber simulation is and we wanted
to transfer this know-how. We have also come to realize that the problem is not with the leading professionals, but with regular IT specialists,
who are often very far away from knowing about top security risks.’
At the time, Taavi Must and Jaanus Kink worked for a company called
Bytelife, which helped to create the infrastructure for the Cyber Defence
Centre. Margus Ernits has an IT background with Swedbank, and is also
a lecturer at the IT College.
Taavi Must explains that what makes them different is the fact that
instead of offering one course, they create new course modules every
month: ‘It is like a game, playing takes place in different servers where
the learners have to defend themselves against real attacks. Currently

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our first market is companies, which means that our service offer is
based on training the entire IT department of a company. In the future
we want to develop a solution which will be available for example for
students in Eastern Europe.’ Currently one of the largest clients of the
company is Barclays Bank, which also collaborates with the Techstars accelerator, where RangeForce is a member.
‘Work is also in process to get our format certified. Today most certificates are issued on the basis of theoretical tests and most of them are
based on a theory exam. But we are really developing a new branch in
this industry, which not only enables us to test people’s knowledge, but
also their real skills in handing different situations,’ he goes on.
Must says that companies are able to see clearly how players are developing in the server, who is learning fast and what their activities are.
‘Each mouse-click is a bit of data for us,‘ he says, emphasizing that it is
precisely through playing that one can find hidden IT-talents as when
people have no funds to enrol on extremely expensive courses, it is impossible to see their skills, so they themselves do not know if they are
close to being cyber experts. ‘For example when we ran test training
in Moldova, it was won by a 15-year old school kid! But what are his
chances of being employed right away by a top bank? Non-existent,
because he is unable to participate in any expensive training,’ Must
explains.
Why did the company stand out at the pitching competition, Latitude59?
Must claims the reasons are two-fold. First the problem and the solution,
in other words they offer an innovative solution to the problem of cybersecurity. ‘Second, pitching is art, and it seems we stood out,’ he beams.
‘Most companies in the field of cybersecurity work on the basis of technology based on the idea that “the human is the weakest link”. Our
vision is that if in the case of hackers “the human is the strongest link”,
why couldn’t the same apply to security?’ Must concludes.

Tartu is the second largest city in Estonia, after Estonia’s political and financial
capital Tallinn. Tartu is often considered
the intellectual centre of the country,
especially since it is home to the nation’s
oldest and most-renowned university, the
University of Tartu. The city also houses
the Supreme Court of Estonia and the
Ministry of Education and Research. Situated 186 kilometres (116 miles) southeast of Tallinn and 245 kilometres (152
miles) northeast of Riga, Tartu lies on the
Emajõgi River, which connects the two
largest lakes in Estonia – Lake Peipsi and
Lake Võrtsjärv. The city is served by Tartu
Airport.

How to Earn
if there
Is Nothing
to Burn
Startups are prospering in Tartu. In 2016, dozens
of new ventures raised capital, and the city hosted
more than 60 startup related events. These events
have attracted more than 2 600 people involved in
the tech industry.

This current prosperity can be attributed primarily to the ecosystem, explains Rein Lemberpuu. A former CEO of gaming giant Playtech Estonia, Rein is committed to making Tartu an attractive city for startup
founders. To achieve this objective, he believes intelligent cooperation
must exist among key players in Tartu. In addition to mentoring and
investing in startups, building software products, and developing office
spaces, Rein Lemberpuu has worked on developing partnerships with
startup founders, the city government, and the University of Tartu.
Even in the digital age, a startup ecosystem needs a physical space in
which to thrive. Just recently built, the SPARK and sTARTUp Hub office
spaces have become a new home for the local tech community. These
locations embody Lemberpuu’s willingness to cooperate with other players. The hardware accelerator Buildit is now based at SPARK for instance.
The office space will also soon welcome a Makerlab and a showroom for
Estonian businesses called SparkDemo. Both initiatives are the result of
collaborations with both public and private organizations, which are set
to work together in order to organize a new business festival to promote
startups in Estonia.

sTARTUp Day: Tartu’s Flagship Event
for Estonian Startups
The startup ecosystem in Tartu is booming to such a great extent that
key players have decided to organize a flagship event for Southern Estonian IT businesses − called sTARTUp Day. The idea of organizing the
business festival was initiated by the University of Tartu. The university
decided to collaborate with the city government of Tartu, sTARTUp Hub,
Garage48 HUB Tartu, and many other partners to bring sTARTUp Day to
life. Startups will play a very important role in the event too − this illustrates the constant collaboration between public and private organizations to build the startup ecosystem in Tartu. The festival will take place
on 9 December, 2016. It’s expected to host more than 1 000 guests:
startup founders, IT specialists, entrepreneurs, and business enthusiasts.
This year’s sTARTUp Day will focus on a theme that is linked to the
startup mentality in Tartu: running lean. The event aims at answering
one question: ‘How To Earn If There’s Nothing To Burn?’. Startups are
often criticized for burning through investors’ money and failing to earn
enough profit. The speakers will discuss how to increase the success
rate of startups and how the lean approach can help startups to avoid
making common mistakes.
Main panel speakers are Justin Wilcox and John Sechrest from the US,
and Jamie Dunn from the UK. All of them have remarkable backgrounds
in business and entrepreneurship:
•
•
•

Justin Wilcox is the author of FOCUS Framework
John Sechrest is the founder of the Seattle Angel Conference and
a co-organizer of the Lean Startup Seattle Program
Jamie Dunn is a co-founder of Zapaygo and
an innovator at Spark Global

They all have experience in entrepreneurial innovation and implementing
the lean startup methodology, which they will share with the audience.

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The lean startup methodology is about focusing on meeting the needs
of customers. Entrepreneurs should not waste their time, energy, and
money on developing products that don’t solve problems for potential
customers. This is where startups often fail − they adopt a productoriented approach rather than a customer-oriented one. They have a
vision for a product and spend an enormous amount of time refining
the product without considering how it might serve their customers.
The lean approach can be summarized in three words, the buildmeasure-learn cycle. You build a prototype from the insight you get
by observing and interacting with your customers. Next, you measure how people in the real world buy and use this prototype. You
end the cycle by learning from measurable outcomes like conversion
rate or usage behaviour. This means that the idea/product is continuously tested in reality. Validating an idea with customers allows
startups to improve their business model and shorten the total time
of building the final product. Startups which implement this lean
methodology have lower rates of failure and are more likely to build
a sustainable business − in other words this is how they can earn if
there’s nothing to burn.
The event also represents an opportunity to meet speakers from emerging industries in Estonia such as the biotech industry. Andrus Tasa, CEO
of Tartu Biotechnology Park (an organization that supports the development of biotechnology in Estonia), will be moderating the biotech panel
at sTARTUp Day. Other speakers in the biotechnology field include:
• Eskil Söderlind (Sweden), president and founder of Salinator
Bioscience
• Olaf Gerber (Germany), managing director at Bayer Baltic
• Erki Mölder (Estonia), chairman of the supervisory board at
Enterprise Estonia

sTARTUp Day Will Attract
The International Entrepreneurial Community
Many sTARTUp Day speakers are coming from beyond Estonia’s borders.
Not surprisingly, many from outside Estonia are also interested in the
booming digital ecosystem. For example, more than 700 foreign entrepreneurs have already incorporated companies in Estonia with the help
of the country’s e-Residency program. When walking through startup
hubs, you quickly come across people from many different countries
who have found jobs at Estonian startups.
A space-tech expert, Dr. Krzysztof Kanawka, will travel to the festival from Poland. Krzysztof is the CEO of a downstream space sector
company Blue Dot Solutions, specialising in GNSS, EO and integrated
applications as well as stratospheric flight. He’s also one of the founders of Kosmonauta.net, a space sector information source. He will talk
about the current situation in the space sector in Europe and explain,
why right now is a good time to join in. He will also give an overview of
what it’s like to do space projects in smaller countries, such as Estonia
and Poland.
More traditional industries such as the sports and creative industries
also benefit from the digital revolution that startups create. The CEOs
of two growing Estonian startups will be speaking about the digitalization of the sports industry − Tõnis Saag from Sportlyzer and Marti Soosaar from SportID. This is a great opportunity to get insight
about how innovative software solutions can make team management easier for coaches or help employers to compensate sport costs
for their employees. You can also gain general knowledge about how
technology can transform a traditional industry. Christian Leblanc, a
photographer and travel blogger with 100 000 YouTube subscribers,
is due to come all the way from Canada to discuss the recent developments in his creative industry. Local speakers include Richard Murutar, the CEO of Estonian startup SprayPrinter, and Helen Sildna,
head organizer of Tallinn Music Week.

The business festival will also focus on exploring how entrepreneurship
can be taught as one of its main organizers, the University of Tartu is
also committed to teaching entrepreneurship and supporting student
entrepreneurs. Startup founders need to understand what starting a
business means. Too many founders place their focus on building a
tech product − they underestimate the importance of formulating a
good marketing plan, explains Rein Lemberpuu. Unfortunately, mentoring entrepreneurs takes time and cannot easily scale beyond oneto-one meetings. To reach a larger audience, Rein Lemberpuu decided
to start Contriber.com, a platform where Estonian entrepreneurs can
learn from world-class experts and keep up with the ecosystem in Tartu.
Inviting professors to speak about teaching entrepreneurship at sTARTUp Day is another scalable way to teach how to be an entrepreneur.
Thomas Lans, an assistant professor at Wageningen University in the
Netherlands, is due to be speaking about his research on Education and
Entrepreneurial Learning. Like many entrepreneurs in Tartu, Lans also
believes that entrepreneurship is something that can be learned within
educational and business environments and which allows people to be
in control of their lives.
sTARTUp Day has the potential to become an annual wrap-up event for
the Estonian startup scene. The event is a celebration of entrepreneurship and innovation, where awards for the preceding year will be given
out. This year, Estonian Startup Leaders Club will be giving awards for
Startup to Watch 2016, Newcomer of the Year, Startup Supporter of the
Year, Contributor of the Year, and Startup of the Year. Also, top 20 early
stage startups of 2016 will be selected.
The business festival will be held in the new main building of the Estonian
National Museum, which is to be opened this autumn, 1 October, 2016.

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A Positive Environment Helps Startups
Grow in Tartu
Ecosystems are the result of a complex alchemy. Tartu’s growing startup
ecosystem can also be tied to previous success stories, explains Urmas
Klaas, the mayor of Tartu. Rein Lemberpuu is not the only entrepreneur
who mentors and invests in startups. Many members of the Estonian
Business Angel Network (EstBAN) are accomplished entrepreneurs. In
addition to a dynamic pool of investors, startups raise money on the
crowdfunding platform Funderbeam. This was the case for two startups from Tartu this year: Sportlyzer recently raised €132 000 and SportID
€161 000 using the platform. An inflow of capital helps new projects
to be started.
This new generation of startups is also able to grow with less resources
than the old dot-com companies like Playtech. Rein Lemberpuu points
out that modern startups can establish successful businesses without
big budgets and the need for bank loans. As mentioned, the main concern for founders should be working on an idea that can solve a specific
problem for a specific group of people. This is why he encourages entrepreneurs in Tartu to run as lean as possible.

The Estonian National Museum:
A New Venue
The new state-of-the-art venue of the Estonian National Museum offers
great opportunities for organizing big events like sTARTUp Day.
The Estonian National Museum (ERM) was chosen to host the festival
as it’s a new and interesting player in the city of Tartu. The new building
has already generated a lot of national buzz – it will make coming to
the event more attractive for people than if it were held in a traditional
location like a fair or conference centre. Not to mention, sTARTUp Day is
a joint collaboration between a national museum and startups (a unique
idea to say the least), which makes the event even more special.

The first thing entrepreneurs need is a few tens of thousands of euros.
This money is enough to pay the expenses, while they develop a prototype to validate the potential of a business idea. For instance, Tartu
startups SportID and Weekdone have demonstrated that it’s possible to
run really lean. Contriber is also using the lean approach for developing a new product, which will help other startups to raise money from
investors more efficiently.
The last reason for Tartu’s success as a startup hub lies in Estonia’s talent
pool. As Government CIO Taavi Kotka explains, doing IT at a reasonable
price is a competitive advantage of Estonia. Although Estonian software engineers are not the cheapest among Eastern Europeans, they
understand how to design more efficient solutions. The result per euro
is higher than in any other country. This is the result of people leaving
tech giants like Skype, as well as the ability of universities like Tartu
in encouraging students to become more knowledgeable about both
computer science and entrepreneurship.

This exciting venue has plenty of room for hosting all the discussion panels and seminars you could want for. Additionally, guests who attend
the business festival can enjoy the entire museum to find out about the
history of Estonia and take in all the other attractions and exhibitions.
In addition to being an event of the city organization of Tartu, sTARTUp
Day is an event for the citizens of Tartu themselves. The new museum is
a source of pride and excitement for the city and its people. Therefore,
it’s only logical to organize the festival in the Estonian National Museum
as it brings together two things that are important for Tartu and its
inhabitants.
The new building of the Estonian National Museum is likely to increase
the popularity of Tartu. 200 000 people are expected to walk through its
doors each year, of whom 30 000 are likely to be tourists. It goes along
with the growing startup ecosystem. Both are attracting people from all
over Estonia and beyond.

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The main building of the University of Tartu, established by King Gustavus Adolphus
of Sweden in 1632.

Photo by Blue Coat Photos/Creative Commons

The IT Law program prepares for advising organizations in cyberdefence
and security. Photo by Blogtrepreneur/Creative Commons

Security
Tempered in
the World’s
First Cyberwar
Tallinn, 26 April, 2007 – a Soviet-era war memorial, a statue popularly known
as ‘the Bronze Soldier’ is removed from its former location in central Tallinn,
and relocated at a city cemetery. The incident sparks riots which last a couple of days. But the riots, later to be named ‘Pronksiöö (‘Bronze Night’), are
accompanied by a barrage of cyberattacks which continue for a further three
weeks. Almost ten years on, Estonia is looking back on the events with the
perception that it emerged from the battle of Bronze Night, and many struggles subsequent to that, victorious.

By Marju Himma

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Olaf Maennel

What is cybersecurity? For many Estonians the term evokes the events
of 2007 and the riots on the streets of Tallinn. Naturally many Estonians clicked on the most reliable news portal of the daily newspaper,
Postimees. The webpage gave an error message. The same error page
opened for other news portals, as well as banks, and governmental
institutions.
‘Hackers take down the most wired country in Europe’ states the headline in Wired Magazine in August 2007. ‘Russia accused of unleashing
cyberwar to disable Estonia,’ writes The Guardian.
‘…cyberattacks and their successful imagineering as the world’s first cyberwar catapulted Estonia and Estonians from a position on the margins
to the very centre of western security discourse,’ writes Robert Kaiser,
Professor of Geography at the University of Wisconsin-Madison in the
scientific paper ‘The birth of cyberwar’ published in 2015.
A lot has changed since then, however. ‘At the moment it [cybersecurity] is more of a buzz word, which in different people’s minds is used
very differently,’ states Olaf Maennel, Professor for Cybersecurity in
the Tallinn University of Technology. But what does it actually mean?
He continues to state that the term is somewhat loaded and hence is
not that meaningful. At the same time it embraces almost everything
imaginable. Coming from an academic background the term ‘cybersecurity’ is not an independent discipline. ‘For example, cryptography is
routed in mathematics. Obviously computer science is part of cybersecurity, but it also includes law, political science, operational and strategic
risk management, social sciences, psychology with human factors, and
number of other research areas,’ Maennel goes on.
A module of ten courses in cyberdefence was opened as early as 2008.
A year later the full curriculum of cybersecurity was accepting students.
As of now Cybersecurity is a joint curriculum offered at the Tallinn

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University of Technology (TUT) and the University of Tartu (UT). And it
is a student magnet, equally for Estonian and foreign students – half of
the students are not Estonian and in fact come from all over the world.
The reason behind this immense interest is the fact that cybersecurity
is a global problem. Our world, more or less, depends on IT-systems,
and most of these systems are vulnerable. Since ‘just turning insecure
IT-systems on and off’ is not an option, it is of growing importance to
understand of how to live securely in a highly-connected world.
‘Since Estonia is clearly in the forefront of IT, this is why many people are
taking interest in how to make secure systems and how to live securely
in such an interconnected world. Therefore the students want to learn
it to make the world a better place,’ Olaf Maennel goes on.
He adds that of course students realize that cybersecurity, being an
emerging field, offers a variety of well-paid jobs. The profile of cybersecurity specialist is multiform, as is the profile of cybercrime.
Threats for an individual computer user may lie in ransomware – eg.
cryptovirus, taking over one’s personal computer, locking it and then
demanding money for unlocking. But what does it mean for a state,
especially for an e-State relying heavily on IT in any field?
‘The population registry, the land registry – everything is digitally held. If
someone could modify things, suddenly I would, for example, not own
my house any more. You can put a state into chaos!’ Therefore it is very
important that the integrity of data is protected.
One of the most important figures in Estonia’s success in the field of
cybersecurity is Rainer Ottis. He is an assistant professor at TUT and
one of the founders of NATO Cooperative Cyber Defence Centre of
Excellence (CCDCOE) and the TUT Centre of Digital Forensics and
Cybersecurity.

The biggest international live-fire cyberdefence exercise in the world Locked Shields,
held in Estonia. Photos by NATO CCDCOE

NATO CCDCOE is an international military organization with a mission
to enhance the capability, cooperation and information sharing among
NATO, its member nations and partners in cyberdefence by virtue of education, research and development, lessons learned and consultation.
The newborn institution in Estonian cyberdefence ‘league’ is the TUT
Centre of Digital Forensics and Cyber Security.

BGP determines witch path is being taken through the internet. ‘It is a
bite like the roadsigns that say if you want to go from Tallinn to Tartu,
you take this road, but you still have to follow the signs,’ Maennel describes. The signs lead to the right destination, both in real life and on
the internet’s ‘highways’. But what if a person had the ability to reroute
traffic and lead the traffic on different roads?

The aim of the centre is to boost Estonia’s competence in the areas
of cybersecurity and cyberforensics, with the help of research, development and studies. We work closely with both the Estonian public
sector (the Information System Authority, the Police and Border Guard
Board, the Defence Forces and others) and the private sector (including
Clarified Security and BHC Laboratory), as well as with international
partners.

One might not get to Tartu. Instead the person could drive off a cliff,
and a number of bad things could happen, Maennel envisages. The
‘travelling’ data packages act similarly on the network. ‘But the BGP
was not designed with security in mind,’ Maennel remarks. ‘So it is actually very easy and simple to modify the routes, eg. if I want to change
the route to Tartu, it would take me a lot of time and someone would
spot me changing all the road signs. But on the internet this is actually
very simple to do,’ he says

The centre has a good working relationship with the NATO CCDCOE,
at which many of our former and current students, doctoral candidates
and visiting lecturers work. In addition, students and professors from
TUT participate in the NATO centre’s annual Locked Shields exercise,
which included 17 countries and almost 300 participants in 2014.

Making the Network Secure
Ensuring the cybersecurity of the state is one aspect of research in TUT.
But looking more widely, the focuses of research embraces network
security more generally.
If you communicate with a server outside your country, your data package goes through the network. The Border Gateway Protocol (BGP) is
basically the only gateway protocol that connects different networks
together.

There are a few cases publicly known and many more believed to have
actually happened. It is a real threat when the data packages of United
States, for example, happen to go via China.
The key word here is Resource Publication Key Infrastructure (RPKI).
Its function is to prove who owns which address base. It follows the
allocation hierarchy that exists on the internet, so those who actually
allocate address bases to other organizations will be able to cryptographically hand out certificates to verify the origin. This helps to avoid
misconfiguration.
The routing and performance measurements has been one part of
Maennel’s research, and its implementation in real life is currently put
into practice on the biggest international live-fire cyberdefence exercise
in the world Locked Shields, held in Estonia. But currently his research
interest has shifted to other fields.

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Critical Infrastructure – Critical for EU
Many of the scientists and IT-specialists engaged in cyberdefence in Estonia agree that the events of the Bronze Night paved the way for development for Estonia to became the foremost country in cybersecurity.
Being at the forefront enables to export the knowledge.

Serious Games
Estonia is famed for its e-Governance and e-Services. Though for the
general public this might be unfamiliar, for cyberdefence experts all over
the world Estonia is also well known for its cyberdefence exercises.
‘Participation by invitation only’ states the modest note on the message.
The aforementioned Locked Shields is the biggest and most advanced
international live-fire cyberdefence exercise in the world.
The annual scenario-based real-time network defence exercise, organized since 2010 by the Tallinn-based NATO CCDCOE, focuses on training the security experts, who protect national IT systems on a daily basis.
Over 550 people and a total of 26 nations were involved in Locked
Shields 2016.
An exercise of that scale and scope needs constant effort to remain
the biggest and most advanced of its kind. This is where the scientists
of TUT come to the fore. Part of the research problem is how to make
games that would be as efficient, but are equally viable in measuring
the learning outcome.
These kind of hands-on exercises are effective for eLearning skills: ‘However, there are lot of publications on learning on traditional courses, but
no one has actually looked at learning aspects, measuring learning – like
learning analytics – and how to improve these exercises from the learning prospective,’ says Maennel. So this is an aspect where cybersecurity
meets pedagogy and all aggregates under the phrase ‘serious games’.

On example of that is Luis Carlos Herrera Velasquez a student who
in 2016 defended a Master’s thesis on ‘A Comprehensive Instrument for
Identifying Critical Information Infrastructure Services’. The thesis points
to a significant issue the European Union is soon facing.
The issue is called EU Directive 2016/114, which was adopted on 19
July, 2016, and has just now come into effect. EU Member States have
at the time of writing 21 months (until 25 May, 2018) to identify operators of vital services. However, to the best of our knowledge there is no
clear methodology available to do this task, say Olaf Maennel and Luis
Carlos Herrera Velasquez.
In his thesis Luis-Carlos Herrera Velasquez proposed such a methodology right now. If his methodology is applied, it could give a comparable
framework to countries to identify its vital services. At the moment it
seems quite random what different countries are actually doing – Estonia has 40 vital services, Italy has only two sectors, France identifies 12
sectors, Switzerland has 10 sectors, etc.
Of course, what constitutes vital services varies from country to country
for good reasons, but research has clearly shown that there are international inter-dependencies between critical infrastructure providers. It is
also clear that attacks on one service could cause wide-spread cascading
failures. ‘If those vital services are so interlinked, shouldn’t there also be
a coherent methodology to identifying them?’ asks Maennel.

Simply put, the serious games combine education and knowledge and
are created for a serious reason for implementation, for example, in
health, city planning, safety, management, education; and in our case
for cyberdefence. In Tallinn University’s School of Digital Technologies,
creating serious games is an actual course for undergraduate students
in Informatics.
In cooperation with a PhD student and a founder of the startup RangeForce, Margus Ernits, TUT has helped to develop an Intelligent Training
Exercise Environment (i-tee). It is a fully automated platform that offers
a cyberdefence competition games for smaller group and individual.
There are other similar exercise platforms in the world, but none of
them have that sort of level of automation. The whole platform is available under an MIT license, and it is open source, which means it is free
of charge for groups and is available commercially for individual learning via RangeForce.

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Margus Ernits

Helen Eenmaa-Dimitrieva

the knowledge and skills obtained in classroom in your practice at the
IT Law Lab and the Tech Startup Legal Clinic. Following the completion
of the program, the student will receive a Master of Arts in Law degree
that will enable him or her to work in a wide variety of legal positions.
In addition to academic knowledge, the key word for the curriculum
is the problem solving of practical situations. Students are engaged in
consulting start-ups. Last year 33 start-ups got practical advice from the
students and academic staff. Practical assignments that require technical skills and knowledge of jurisprudence are designed in cooperation
with Ministry of Economic Affairs and Communications and with the
Estonian Bar Association.

As mentioned earlier, cybersecurity is not an independent scientific field
of research. We have looked into the interdisciplinary ties with national
defence and pedagogy; it’s time to add another angle – law.

The students are taught how to face challenges in the diverse fields of
privacy, data protection, e-Commerce, contracts, IP, litigation as well
as forensics. The program prepares them for advising organizations in
cyber defence and security. The program provides the student with a
significant set of technical skills for their work as an IT lawyer, starting
with the fundamentals in ICT and programming, continuing with information infrastructure, architecture and security and gradually building
up to public e-Services and process management.

What happens when you put computer geeks and lawyers into one
room? Olaf Maennel says he was a bit sceptical about the idea at first.
But Helen Eenmaa-Dimitrieva was already confident in 2015. Helen
Eenmaa-Dimitrieva is founder and leader of the IT Law Program at the
University of Tartu.

‘We can say that our curriculum contains three counterparts: technical,
jurisdictional, and practical. The objective is that our alumni would be
fully ready to start working at law firms and at the public sector’, says
Helen Eenmaa-Dimitrieva. The data has shown that the alumni go on to
work successfully at those law firms as consultants specialized on IT law.

At the Cyber Security Summer School in summer of 2015, the issue
of the obstacles in cooperation between IT-specialists and lawyers
arose. ‘I looked around and understood that I was the only lawyer in
the room,’ explains Helen Eenmaa-Dimitrieva. She proposed an idea of
joint summer school that would bring together the students of IT law and
computer scientists. The idea materialised in July 2016 with great success.

Though the prerequisite for applying for the Masters program is a BA
degree in law, the program follows the global law programs. It means
that it is not based on international law, but on the general principles
of civil, public, and penal law. This enables the alumni to specialize on
different fields in IT law. It makes the UT IT law program unique in the
world, since usually there is specialization on special field in IT law or it
is based on narrow jurisdiction of the specific country.

Geeks and Lawyers

The summer school focused on digital forensics, a subject which combines a variety of technical and legal issues from the areas of digital
evidence, identity, authentication and security. When these two groups
of specialists work together on the issues that need solving in the world,
this is where innovation happens, Helen outlines.
Lawyers who can speak the language of the techies and understand
the opportunities as well as limitations of information technology (possibly also mastering some basic skills themselves) can do a much better
job in advising their clients, but even more importantly, in creating the
legal environment that supports technical advances. ‘Computer scientists who understand the implications of their legal environment can
pursue their projects more freely and creatively than they would be able
otherwise’.

Last year the IT law PhD program was opened – this year there were
10 candidates for the three PhD positions available and more than half
of the students came from abroad. However, Helen Eenmaa-Dimitrieva
notes that in that competition, Estonian students tend to be more qualified: ‘It would be perfect for us if we could get as qualified candidates
abroad as we can get from Estonia’ she says.

But the summer school is just the ‘cherry on top’ of the cake of IT
law in Estonia. Two years ago the University of Tartu introduced a special Masters program. Half of it focuses on law, and half on technical
knowledge.

Returning to the very beginning – how have the events of Bronze Night
influenced the development of jurisdiction regarding IT? Eneken TikkRingas, a Consulting Senior Fellow for the Future Conflict and Cyber
Security Program at the International Institute for Strategic Studies recalls that shortly after the Bronze Night, number of laws that were going through amendment were changed to take into consideration the
possible cyber threat. The articles were added for the deterrence of cyber crime. Many of the administrative bodies were empowered in order
to prevent and cope with possible cyber threat. All this together created
fruitful ground for Estonia to develop into a front-rank cyberdefence
country in the world.

All courses are taught in English and demonstrate the combination of
technical, legal and political aspects of IT Law, enabling you to apply

This article was supported by the European Union Regional
Development Fund through Estonian Research Council.

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Cleveronâ&#x20AC;&#x2122;s
PackRobot
Set to Enter
the US Market
With Cleveron signing the co-operation agreement with the US technology enterprise
Bell & Howell, 15 000 PackRobots produced in Viljandi are due to reach the United States
within five years.
In less than ten years of existence, the Viljandibased company Cleveron has become a leading
producer of parcel terminals and robots in the
world. Its success is based on continuous development work, a strong team and the belief
that good ideas can be transformed into reality.
In the early years, the company took out a loan,
assisted by KredEx â&#x2C6;&#x2019; a financing institution

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which helps Estonian enterprises develop more
quickly and expand more safely into foreign
markets, offering loans, venture capital, credit
insurance and guarantees with state backup.
Today, the company plans to bring 15 000 innovative PackRobots onto the US market in collaboration with the US technology enterprise
Bell & Howell.

The PackRobot automated parcel
terminal was nominated for
the Estonian design award
BRUNO 2016 in the category
of Product design award
Cleveron was born out of the online home
decoration company ON24. Arno Kütt, Managing Director and one of the owners of the
company recalls that in 2006, ON24 created
its own logistics unit in order to serve better
its customers, and two-member delivery teams
started to make home-deliveries of furniture
all over Estonia. Soon, other online shops began to approach them with the wish to create
an alternative for the post-office. However, it
was clear that yet another manned post-office
would have been impractical. Hence the search
was on to develop a self-servicing solution for
a post-chain.
‘This is how the idea of parcel terminals was
born. There were no suitable automated parcel
terminals on the market and therefore we had
to start developing them ourselves,’ says Kütt.
The first technical solutions were ready in 2007
under the name of SmartPOST, but when the
network together with this brand-name was
sold to the Finnish Post, the company changed
its name to Cleveron.
As automated parcel terminals were not a
transferable guarantee for the bank, there was
a need to for an additional KredEx security in
order to take out an investment loan to promote their development. KredEx saw the potential of the company and offered a loan surety financed by the European Regional Development Fund (ERDF). According to Kütt, there
are approximately a hundred companies in the
world which deal with the development of automated parcel technology, and about ten of
these can be considered serious competitors
for Cleveron. There are many nuances which
need to be taken into account in this field. For
example, one of the most costly aspects in the
automated parcel business is renting shopping centre space. The more parcels which
can be stored within a one square metre area,
the lower the cost of depositing them. This is
the underlying principle taken into account by
Cleveron in developing its parcel terminals.
Kütt explains: ‘One new solution we created
is the introduction of small drawers in parcel
terminals. According to statistics, parcels are

becoming smaller and therefore parcel terminals also need smaller storing spaces. We
planned to do just that, but realised the problem that a smaller cupboard can be created but
it is difficult to fit a hand in there and to reach
the parcel. We solved the problem by creating
self-opening drawers. As a result, we can fit 50
per cent more parcels within one square metre.’
Kütt believes that Cleveron is among the leading automated parcel terminal producers in the
world today. ‘We did not create parcel terminals as such but we have introduced several
changes which have been subsequently taken
onboard by competitors. Modular parcel terminals were developed here. Now competitors
are using analogous solutions. I have not seen
parcel terminals with drawers anywhere else
yet. Of course, we have patented most of our
innovative solutions in order to protect them.
But some of our products have indeed been
copied without permission,’ he says.
Today most of the automated parcel terminals
produced by Cleveron can be found in Finland
where they number almost 500. The technology is also used in Spain, Hungary, Norway,
Russia and, the furthest location to date, Brazil. Estonian citizens use Cleveron terminals on
a daily basis via the services of SmartPOST.
Arno Kütt explains that their products are in
constant development: ‘Development is a
process which does not end with the finished
product. There is always room for improvement. Often every new batch is slightly different than the one before.’
From parcel terminals Cleveron moved onto
developing parcel robots. This was also due to
a practical need. ‘We began the development
of PackRobot, which was completed last autumn, already five years ago. We have created
more than five different prototypes. One of the
robots has been tested in the SmartPOST network in Viljandi for a year, and it is only now
that through continuous development we
have reached a product which we can sell. The
main emphasis this year has been on bringing
PackRobot to the market,’ Kütt goes on.

Author: Lauri Hirvesaar
Category: engineering product design
Material: Composites, steel, plastic
Measurements: W 2.5m; D 2.8m; H 5m
Producer/contractor: Cleveron AS
Cleveron’s PackRobot represents the new
generation of parcel terminals. Whereas
current locker type terminals require selfservice, PackRobot itself serves the user.
All parcels are transmitted through the one
door, which is accessible for everyone, including wheelchair users. Clear user interface, reliable touch screen, and the ability
of the machine to scan codes directly from
the customer’s smart device simplify the
client’s interaction with the machine. In
order to receive your parcel, you just have
to approach the PackRobot and present it
with the right code − in less than 10 seconds you will receive your parcel. There is
no need to look for the right door or reach
high or low to pick up the parcel. And all
this is available 24/7 in a location best suited for the customer.
All parcels are automatically measured,
weighed and photographed when the parcel is inserted into the machine. The unique
smart storage system places the parcel into
one of the eight columns of parcel trays.
The next parcel will be placed right on top
of the previous one in order to use the
room as efficiently as possible. This solution
makes it possible to hold more than 500
parcels in a 5m high robot. Climate control, which keeps the temperature appropriate for parcel storage in every location
throughout the year, makes the PackRobot
suitable for outdoor usage, meaning no
more worries about jam jars freezing and
breaking in the winter or chocolate melting in the summer. The operators’ wish to
utilize the wall space to the maximum with
branding has also been taken into account
in the design of PackRobot’s weather proof
outer casing. PackRobot has a signature octagonal shape and a state-of-the-art user
interface that is distinguishable from the
wall space as a clear, black, vertical line.

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European Union
European Regional
Development Fund

In an ordinary parcel terminal, the customers
can reach parcels which are stored to a maximum height of 1.5 metres. We were faced
with the challenge of how to store parcels
higher. As a solution, we envisaged a parcel
robot and a door where users can insert and
take out parcels. Inside the parcel terminal
there is a robot, which takes the parcels up to
a height of three or four metres and, if necessary, brings parcels down from the same
height. Another challenge which we found a
solution for is taking PackRobot into outdoor
conditions. As a result, customers can receive
their parcels 24/7. Bringing PackRobot outdoors had its own set of challenges − regardless of the location of the robot, parcels cannot be allowed to freeze inside in winter or
conversely we can’t have things like chocolate
start to melt in the summer heat. Therefore we
needed to add a climate control appliance to
the robot − if necessary, we heat the interior
and if necessary we cool it and remove any humidity,’ Kütt says, shedding light on the complicated life of PackRobots.
Cleveron’s thorough and successful development work has led to the signing of a collaboration agreement with the US technology
company Bell & Howell in September.
The US company has publicly announced that
they see the potential of installing 15 000 PackRobots produced in Viljandi all over North-America.

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It is important to note that the robots will reach
the American market under Cleveron’s own
brand name.
When the collaboration contract becomes effective, there will arise a need to enlarge the
factory space and to hire more staff. The production of these robots, unique in the world,
will commence at the beginning of next year.
As we have built up our production base from
scratch, we do not see any huge problems in
expanding. We have already considered the
likelihood of expanding when we built the
current factory, comments Kütt. The price
of one PackRobot produced by Cleveron will
be comparable to a more expensive German
car, because it is made up of thousands of
components and in additionally the hardware
includes unique software. Whilst the major
contract has been signed with a US company,
the first robots will be installed in Estonia. This
process will begin in the first half of next year.
Development work at Cleveron takes place
in different directions: as a new product, the
electronic storage locker has just come onto
the market. The first was installed in Tallinn
Viru Shopping Centre last October. Customers can leave their suitcases or purchases in
the locker and visit the centre without carrying their heavy bags. What is innovative about
the solution is that payment can be made
with a bank card or mobile instead of coins.

Investing
in your future

Customers receive a code via a text message
to their phone, and later when they want to
get their things, they insert the code to open
the locker.
Currently the development team is working on
developing a robot with cooling zones meant
for the delivery of food produce. Work is also
in process on the landing area and hanger for
a drone which is to be integrated with the ceiling height of the robot. Hence the company
believes that in the future there will be drones
delivering parcels in addition to robots.
Parcel terminals from the first generation revolutionized the postal sphere by freeing people
from the burden of having to stand in lines in
postal offices or waiting for couriers. All prerequisites needed to repeat the revolution of
comfort and effectiveness in the postal sphere
are fulfilled by PackRobot.
The first PackRobots manufactured by Cleveron have reached the bigger cities of Estonia
and serve the customers of Collect.Net, the
newly-established open network. Nobody is
thinking about resting on their laurels at Cleveron, however. Every day, work is in progress
on finding new markets and partners, confirms Kütt. We are looking for direct contacts,
visiting trade fairs and introducing our PackRobot. In addition we have agents in different
countries working on sales,’ he says.

Toomas
Volkmann:
Everything
Comes with
Breathing
By Fagira D.Morti
Toomas Volkmann has had a colourful working life in fields which seem
on the surface to be worlds apart, yet when his name is mentioned in Estonia,
people immediately only recognize Toomas Volkmann, the photographer,
not the musician, actor or doctor.

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Toomas Volkmann was born and spent his early years in Pärnu, a coastal
resort town almost deserted in winter but pulsating with life in summer.
Little Toomas attended an extra-curricular biology class in school. And
once a year, his father summoned the entire family in order to make a
special visit to the photographer for a proper family photograph. This
left a deep impression on the boy and Volkmann recalls that it was like
going to church. Of course, going to church was not really the done
thing in the Soviet times, or at least it was not looked upon favourably
by the authorities. The atmosphere at the photographer’s studio however was festive and serious at the same time − and somewhat mystical.
Volkmann still carries these memories with him and it is most likely that
those annual visits have influenced the colour scheme and emotion of
his photography today.
Jumping slightly ahead in the sequence of events, it is worth mentioning that the boy from the biology class did not go into photography
straight after school, but more logically spent some time studying medicine at the University of Tartu. But he found out it did not really suit him,
which prompted him to change direction and enrol at the Tallinn Conservatoire to study acting − an important milestone in his photography
work later on as we’ll see.
Growing up in a small town, Volkmann often went to the theatre and
admits that his childhood dream was to become an actor because of
the great plays he saw. His deepest recollections are of Samuel Beckett’s
absurd play ‘Waiting for Godot’, which was staged by Lembit Peterson
and starred acting students. He recalls: ‘As everyone left the theatre
hall at the end of the play, I was mesmerized although I didn’t really

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get everything what had happened on stage! It was a feeling of total
emptiness, the kind of emotion which I have looked for in my photography later on.’
So Volkmann enrolled in the theatre school, where he learned to express his emotions, understand the importance of breathing and was
happy to learn from inspiring tutors…and then… did he go on to study
photography? Not yet − the next thing he did was to become a vocalist in the early music ensemble ‘Hortus Musicus’. These were dramatic
days in Estonia, as the Republic of Estonia was reborn and the Soviet
Union collapsed opening the borders. Volkmann made the decision to
fly to London, where he took a photography course for a year and it is
only since then (1994) that he has been known as a photographer. It
can be stated that he immediately shot on to the Estonian photography
scene as something of a comet or a supernova, and indeed his star is
still shining brightly.
Of course there have been both easier and more difficult times, but
Volkmann has never felt the urge to run away from photography − or
to leave Estonia for good. He has run exhibitions all over the world,
but this is where he can breathe most easily, and the older he gets,
the more he ‘gets’ our people. ‘People from other countries are almost
like hieroglyphs to me − I admire their beauty but I do not ‘’get’’ it,’
says Volkmann. ‘I can photograph them but it does not feel like part
of my own being. Then I return to Estonia and see, ok it’s raining, I get
a lungful of Estonian air and realize I have landed again. I look at the
people and faces, all the stories, the neighbourhood men and women.
I understand them. It is a text I can read,’ he explains.

If you were to portray Estonia
in a single picture, what image
would you capture?

Two I

2000

I would probably leave out the sea altogether; instead, I would capture the rolling hills. We tend to
identify ourselves with the sea, anchovies and a
seaside view of the Tallinn skyline; or with junipers,
meadows and smoked eel. But I wouldn’t do that.
Between these gentle hills one can stumble from
one surprise to another. The hills are pretty tiny and
Estonia itself is similarly tiny. Hills are very feminine
in their shape, and Estonia is in many ways female
− our traditional poetry is very feminine and great
songstresses have been women. For some reason
people identify the sea with a woman, but our sea
seems more masculine to me. There are usually no
great, crested waves; it is pallid and tranquil, but
also stark − definitely not a woman, with its pebbly shores. A woman is soft and fluid, just like the
hilly landscape of southern Estonia! When I look at
the sea, I have no feeling of returning to my mother’s womb. But when I view the rolling hills.... (he
laughs) I feel so caressed, so soft.

In the early 1990s, Volkmann shuttled between London and Estonia
and witnessed first-hand the wild freedom in Estonia compared with
the limited opportunities in London − talk about getting our foot in
the door not to mention creative freedom − and he enjoyed working
in Estonia too. ‘One needs incredible ambition to make a breakthrough
elsewhere, and the entire world is full of people with ambition,’ says
Volkmann. But in Estonia he was a pioneer in photography − someone
who set the trend. He quickly developed his own signature in portrait
photography. He recalls those days: ‘When I came here, I happened to
be in the right place at the right time. My fellow students in London
complained about having to drag around boxes and cables and not having the time to focus on their own creative work at the end of the day.’
This is what he has to say about the mid-1990s in Estonia: ‘Back
in those days nobody in Estonia had an idea what a proper fashion magazine should look like and what fashion photography was
about. There was a complete blank slate. Today everything seems
much more in its place and has somehow ossified. But back at the
end of the 1990s, we had no limits. I also had no idea what a fashion photograph should look like. When I look at the photos from
back then, I think nobody would publish them now. For example,
nobody would include a woman with a cigarette in a magazine. But
nevertheless there is something almost criminal about a smoking
woman, it is a form of protest. Only a few top fashion magazines
can get away with it. I think today we lack glamour – the danger
has disappeared from the fashion photography of the magazines.
There are just beauty shots. There is no glamour, as glamour always
involves some decadence, it has to be exaggerated and dangerous.

Good minimalism also includes fear, danger, fatality. This is what I
am looking for, I do not want just pretty pictures.’
These days Volkmann shoots mostly portraits and mostly in black-andwhite. He believes that colour degrades the form. When he uses colour, it is still monochrome − used in a very calculated, targeted way.
‘There is too much colour around us anyway,’ he laughs.
As a person, Volkmann is vibrant and likes to laugh, at least when in
good company. But he tends to photograph serious people; even in
children he prefers seriousness. Yes, sometimes he makes family photographs but nothing too mobile and happy − he tends to look for
something more static. This is what he has to say about his process:
‘When I photograph, I try to be the one who fixates; it is a very technical
approach. I find it easier if I do not know anything about the person I
am photographing. The more I am able to technically fix the person, the
more I get that person into the photo. It may seem like a paradox. You
fix everything to a millimetre, and that is what gives it freedom − the
truth will trickle into that mould. If there is no mould, it misses it.
These days everything is done in whilst in motion. Sometimes people
will say to me that they would like at least some movement in the photos. And I think ‘you are not a professional dancer − the movements
you can do are limited to just tossing your hair or jumping up into the
air’. It seems to me that the more I remove such movement, the more
interior movement, full-bodied movement there will be in the final
product. It’s an Oscar Wilde-like paradox − the more you move, the
less you move!’ he explains.

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Fortunately Estonians are familiar with Volkmann’s style and the customers who do come to him asking for family photographs are those
who prefer static, black-and-white photos. Volkmann likes to photograph children and likes to work with people who come to have family
portraits done. He says, ‘Of course it is easier with models, because
they know how to be organic. But ordinary people who come to the
photographer are somehow “cooler’’ in their ignorance. They do not
know what exactly will happen. Models do not put so much into it as
do people who have taken the time, with their wives, husbands and
children, to come to the photographer.’ Volkmann is mesmerized by
the seriousness to be found in children. ‘They have more of an adult in
them, as kids than when they grow. Adults already know what shapes
to make. And if they have been doing that for years, it becomes part of
them. With children there is always the unexpected. The seriousness of
a child is so much more, well, serious. I try to avoid the overly funny side
when I photograph kids. The seriousness of children is so much more
acute for me and so different from that of adults.’
Speaking of next generations, some people have expressed the desire to
learn from Volkmann. But Volkmann is not so taken with this thought.
‘It is not really possible to teach. It is possible to enthuse someone and
they will start to see for themselves. Yes people have approached me,
but I am cautious of such things because I have the feeling that I am
not a very good teacher. I have given lecturers, but I am uncomfortable
with the idea of going into a studio to coach someone. I can analyse
photos. But not coach whilst shooting…. I change according to the
person, there is no universal teaching method. When someone takes
a photography course or studies photography, they still might not become a photographer. If someone gives you a pen as a present, you do
not necessarily start writing novels. It requires some gene, you need to
have a private passionate relationship with this activity.’ Volkmann himself has a passionate relationship with photography. There have been
periods when he hasn’t felt like taking photos of people and in those
times he has taken photos of objects, flowers instead. But then he pulls
himself together again and is happy to make a breakthrough to opening the lock. Photography is the continuation of his existence, he says.
Whilst a portrait photographer, he does not create self-portraits. ‘I do
not really recognise myself on photos,’ he says. ‘If it is a photo which
needs to accompany for example an article, then I know what it should
be like, but that is a genre. But if I just take a photo of myself, I do not
recognise myself! Ann Tenno has taken many photos of me and I have
learned a great deal from her. Ann used to make photos with a large
camera, very silently and very static poses. ‘No, you’re breathing wrongly! Breathe in…. and then smile….’ she says; I also use that approach on
my own models, so we look for a breathing rhythm. Everything comes
through breathing. That is what I was taught in theatre school.’

Emma

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PORTFOLIO_TOOMAS VOLKMANN

Rosalie and Emilie

I

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1994, KUMU Photo Collection

Christian

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London 1993, KUMU Photo Collection

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Portrait

54

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Portrait

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‘Glens’ – plastic reading glasses that suit all types of nose, weigh only
0.4 grams and can be carried in a wallet, by Karl Annus. Bruno 2016
Best Lifestyle Product Design nominee.

This autumn, the renowned Tallinn Design Night
Festival Disainiöö will be held for the 11th time.
‘Life in Estonia’ visited the headquarters of
the festival in one of the hippest neighbourhoods
on the planet – Kalamaja, in Tallinn.
‘When the festival was conceived ten years ago, it was a 24-hour-long
presentation of Estonian design. Since then it has become an international week-long event, with more than 90 intellectual, eye-opening,
experimental, funny or entertaining opportunities to glimpse the current trends in Estonian as well as global design,’ explains the main organiser of Disainiöö, president of the Estonian Association of Designers
Ilona Gurjanova, on a trip to check out the Estonian design scene.

Ilona Gurjanova in front of the wooden megaphone-shaped shelter ‘Ruup’
by Birgit Õigus, made to avoid the rain whilst listening to the sounds of the forest.
Bruno 2016 Best Product Design For A Human Environment nominee.

XI Tallinn Design Night Festival
As always, there will be exciting exhibitions here from both Estonia and
abroad. But this year, for the first time in the history of the festival, you can
walk through Design Street, where more than 25 teams from Estonia
and beyond are to display their works... or find yourself at the Fashion
Cross surrounded by the artwork of over 40 Estonian fashion brands...
Or why not take the floor at Pecha Kucha Night – a format originating in
Japan, where you have just 20 seconds to show 20 slides and express your
accompanying thoughts. The festival program will include lectures and
workshops for grown-ups and kids, an auction, fashion shows, design
excursions, flash talks, film nights, light installations, music, pop up shops,
and as per tradition the gala ceremony of the Estonian Design Awards.
‘This year we are extremely happy to present a brand new documentary­
style art book entitled Woods and the Sea: Estonian Design and the
Virtual Frontier, compiled and edited by US-German design journalist
Michael Dumiak and published by London-­based Black Dog Publishing,’
rejoices Gurjanova, a designer both by profession and by her own definition. ‘The book is a portrait of Estonia’s design fabric, a narrative on the
bases of 25 interviews featuring among others the Grand Old Man of
Estonian design Bruno Tomberg and the only Estonian ‘’fashion doctor’’,
sustainable fashion designer Reet Aus.’

Design is More than a Chic Handbag
That said, design is not merely a stylish table or a chic handbag. It is
a product and service development to make our everyday life easier.
A process, supported and controlled by design management, which
helps to bring economic benefit by comprising the product, packaging,
communication, marketing, working environment and organisational
culture under one umbrella. That would be the exact message of the
Redefining Design seminar, where internationally-recognized experts
interpret the concept of design process.

‘Solu‘– technology and performance of a laptop,
housed in a palm-size device carved out of
wood by Joona Kallio and Sten Lindvest.
Bruno 2016 Best Engineering
Product Design nominee.

‘The keynote speaker is Cameron Sinclair from the US, whose purpose
design firm Small Works has created innovative solutions in the hardest
hit areas of the world and in over 45 countries, from emergency shelters
and long-term sustainable reconstruction, to economic development,’
outlines Gurjanova, one of the advocates in the power of design as a
catalyst for social and economic change.
Perfect examples of design management, to name but a few, are Estonian-origin start-ups like Skype, Playtech, and TransferWise. Tallinn City transport system has been named Design Management Europe DME Award Winner. Tallinn Airport – the ‘Cosiest Airport in the
World’, office and public furniture company Thulema, bath manufacturer Aquator, design consultancy firm Velvet, and café Supelsaksad
have all been granted DME Honourable Mentions as well.
As part of the Human Cities concept – a platform of interdisciplinary
exchanges, co-funded by the Creative Europe Programme of the EU – a
project from Estonian designers HÄLO will be tested on potential users
during this years Disainiöö. It is an environmentally-friendly, small building with innovative technology where overworked citizens can in just 20
minutes relieve stress and recuperate their strength.

One Designer for Every 800 Citizens
Estonia is phenomenal – there are more than 2 500 designers here with
a university degree, making one designer for every 800 citizens! Design
is taught at the Estonian Academy of Arts (EAA), at Tartu Art College,
Haapsalu College of Tallinn University, the joint programme by EAA and
the Tallinn University of Technology. We also have The Estonian Association of Designers (EAD), Estonian Design Centre and Estonian Design
House here.
Martin Pärn and his eponymous table, ‘Martin ‘have received the Red
Dot Best of the Best Award. Pärn was also included in the compilation
of the 200 best design products of the 20th century, published by the
design magazine MD. One of the Top 20 Women in Business in Northern Europe, Reet Aus, has created an upcycling fashion line, each item
of which uses on average 70 per cent less water and 88 per cent less
energy compared with a regular product.
Innovative, functional, intelligent, elegant, minimalistic, user-friendly,
ecological, witty – this is the trademark of Estonian design that could
be admired for the first time outside Estonia back in 2000, in Helsinki,
Finland. Since then, collections of Estonian design have been repeatedly displayed at fairs and design weeks in Paris, Frankfurt, London and
Milan, as well as travelling to Lithuania, Latvia, Finland, Germany, Denmark, Russia, China and the US.
Starting in 2014, the exhibition project ‘Size Doesn’t Matter’ has been
introducing the classics and newcomers of Estonian design in Europe.
The first host city was Brussels, the following year it was Vienna, this
year it took place in Stockholm and Caen.
‘In 2011, the EAD opened the Estonian Design House, which functions as a centre of information and competence, and is also the best
and trustworthy spot to buy Estonian design while in Tallinn. And while
abroad, visit its popular eShop,’ recommends the long-term president
of the association.

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Upmade collection by Reet Aus.

Pinnacles of Estonian
design: names & numbers
Luther – Estonian furniture company
in the 19th century that produced bent
plywood items and humidity-proof
cardboard and plywood suitcases.
Spy camera Minox
by Walter Zapp.

Evergreen classic of the 19th century, by furniture
company Luther – plywood suitcase.

Walter Zapp – inventor of the miniature spy camera Minox famous from
the Bond movies, the first model of
which was developed in Estonia in
1934.

Louis Kahn – one of the most influential architects of the 20th century was
born in Estonia, moving with his family
to the US in the fear that Louis’ father
would be mobilised for the Russo-Japanese war of 1904-05.
Kalev Mark Kostabi – American artist
who was born in Los Angeles to Estonian immigrant parents who had moved
to the US during the Second World War.
1966 – design education was established at the Estonian State Art Institute
in Tallinn.
1989 – the Estonian Association of
Designers, connecting and representing
150 Estonian designers, was founded.

2000 – the first international exhibition
of Estonian design took place in Helsinki,
Finland.
2006 – Bruno Estonian product design
award was launched and the first Design
Night Festival Disainiöö was held.
2008 – the Estonian Design Centre was
set up.

The Bruno trophy consisting of a cone, a cylinder and a ball.
Author Anneliis Aunapuu, supervisor Bruno Tomberg.

Bruno – Revered Estonian Product Design Award
The Bruno award, presented every two years, was launched by the
EAD in 2006. It is named in honour of the founder of the design department of the Estonian Academy of Arts, professor Bruno Tomberg.
Incidentally, back at the time, in 1966, Estonia was a part of the Soviet
Union, and the word ‘design’ was forbidden by Soviet officials as it was
deemed too ‘western’, and the term ‘industrial art’ was used instead.

Special order ‘Bespoke’ shoes for men by Sille Sikmann.
Bruno 2012 Honourable Mention.
The smallest ID card reader on the market by Martin
Lazarev, Argo Männiste and Arte Ermel.

In honour of the 2016 Bruno award winners, the 91-year old gentleman
has a lovely message: ‘Besides being a good designer, be a good person.
This is most important. The more empathic you are as a person, the
more empathic and caring your designs will be.’
This year’s Bruno award is for the first time presented in three categories: best product design for human environment, best lifestyle
product design and best engineering product design. And for the
first time ever, the international jury will select the winner of the Award
For Life-Changing Design.
Entry requirements for the competition – this year there were a record
number of 156 products – can be met with any production-ready prototype or industrial product/product series currently in production, created
over the past two years by designers working in companies registered in
the Republic of Estonia and/or having permanent residence here.
What are the all-time Bruno award favourites of the president herself?
‘The ID card reader by Martin Lazarev and his team, because it makes
life so much easier; the woollen shawl by Mare Kelpman because it
helps to keep me warm in the severe Estonian winter, and the leather
backpack by Piret Loog, because it lasts for ages,’ states Ilona Gurjanova, with an appreciating smile.

The Biggest
Cultural Project
in Estonian History
By Kaarel Tarand / Photos by ARP KARM, ERM

There have not been too many things which
Estonian people have had to wait for as long
as they have waited for the completion of
the own home of the Estonian National Museum.
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The museum was founded a generation later than those of our Nordic
neighbours, only in 1909, but this was not to be blamed on the local
people but on prevalent conditions in the Russian Empire, which Estonia was then a part of. The idea for the museum was voiced as early
as 1869, and the ethnographic and folklore collections date back to
1888. After the founding of the museum, it continued to be run as a
national private initiative. When Estonia became independent in 1918,
this was not a disadvantage but rather an advantage as, by that time,
the museum had grown into a countrywide network of collaborators
and supporters and was now only in need of its own rooms in which
to be housed. These were finally found two kilometres away from Tartu
city centre, in the main building of the Raadi Manor House.
On the basis of the land legislation of the time, the young republic
had taken over all the land property formerly belonging to the Baltic
German ruling classes and this included manor houses where necessary. The von Liphart family, which had ruled in Raadi for more than
a century and a half, had decided to relocate and, although the main
building of the manor house was not a perfect spatial solution for the
museum, its symbolic significance as a location could not be overlooked: Estonian culture moved into a space where the common folk
had hitherto had no business for centuries, ironically in order to be
now researched and exhibited.
Both fortunately and unfortunately for the museum, in the area
around Raadi lay the closest fog-free fields in the vicinity of Tartu and
which were also topographically suitable for aviation. Thus from 1912
when aviation activity started there, the Estonian air force continued
to be active in this area through the whole independence period of
the interwar years.

An airfield was developed in the vicinity of the manor house, which
unfortunately was also considered equally suitable by the occupying
Soviet and German occupational forces from 1940 onwards. Raadi remained in military use and a closed area until the restoration of Estonian
independence in the early 1990s. In the intervening time, the Soviet
Union had used the 700-hectare area to develop a base of strategic
long-distance bombers targeting both Europe and the USA, which effectively terrorised the local neighbourhood and prevented the natural
development of the town.
Due to the right timing of its evacuation, the collections of the National
Museum were rescued, but the manor house itself was burnt down by
marauders in 1944 and, just like many other Estonian cultural institutions, the museum was once again homeless.

The Story Behind the New Museum Home
Whereas the most important theatres, concert halls, libraries and other
cultural establishments were restored in the first couple of post-war
decades, the occupiers considered the National Museum to be an ideological threat and downgraded its status from the creator and promoter
of national identity to a small ethnographic museum without its own
exhibition space or storage rooms. The collections of the museum were
stored separately in churches and cellars, and it was only the dedication
of staff members which prevented the worst from happening. But it
was not possible to expunge the museum and its glory from the memory of the people; hence it was logical that once the winds of freedom
began to blow more strongly in the spring of 1988, one of the first
public political demands made was that the Estonian National Museum
be restored to Raadi.

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Yet it took another generation for the new and greatest exhibition space
in Estonia to open its exhibitions to the public on 1 October, 2016. It
took all this time despite the fact that the need for the construction
of the museum building was repeatedly decided by the Parliament of
Estonia and also by subsequent governments.

At the same time, the new building, linked to the military heritage
of occupiers, ties together the good and the bad in the complicated
history of twentieth century Estonia, emphasising that we need to
remember everything, and who else should recall everything as an
institution of collective memory but the National Museum?

When finally, in 2005, the decision was made to announce an international architectural competition for the museum building, there was
a museum boom going on in Europe and the world. Amazing buildings were being developed everywhere and world-famous architects
were also interested in designing landmark establishments. However,
the procurement announced by Estonia attracted primarily younger and
lesser-known architects. Over a hundred entries were submitted, and it
was the bold vision which tested the limits of the competition conditions created by three Paris-based young architects − Dan Dorelli, Lina
Ghotmeh and Tsuyoshi Tane (www.dgtarchitects.com) which was announced as the winner. As a result of ten years of work, the finished
construction is quite different from the initial competition concept, but
the long period of project realisation has definitely benefited the technical and content-related ideas of the establishment. As a result, Estonian
people will get what they really deserve. The cultural project, with a
budget of €75 million, is the biggest to date in Estonian history.

What Is Displayed
in the Museum?

The building which is located on a 50-hectare area, is grandiose by
Estonian standards, reaching 355 metres in length and 71 metres in
width. The first part of the building reaches over 15 metres in height
but the interior rooms on the other end are only 2.5 metres high, with
the additional architectural elements melting into the concrete surface
of the old air strip (which the building has been designed as a part of).
As a universal symbol the building refers to a ‘take-off’, which links to
the yearning for independence of every human being and as such also
speaks to every nation which has become free.

The exhibits of the museum are spread over more than 6 000 square
metres and, in addition to nearly 10 000 items, there are various
high-tech creations and unique IT-applications and installations. The
permanent exhibition of Estonian cultural history entitled ‘Meetings’ is a chronological overview of cultural breakthroughs over as
long as 11 000 years (including the introduction or iron, birth of
the Estonian written language and education system or the arrival
of the steam engine in the villages) and eleven theme exhibitions
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The Estonian National Museum defines itself as a national museum,
but the content of this term varies widely in Europe. The national
museum of the Estonians is a museum of national culture, which
deals with the everyday life and manifestations of everyday culture
of the Estonian people throughout history. The museum belongs
to the people and studies its people and attempts to bring the details and generalities of daily life closer to people. In this spirit, the
exhibit excludes such personalities as kings, generals or events like
wars and heroic deeds. The museum instead showcases people in
their everyday living conditions in the past, so it is no wonder that
we can see what people do in their bedrooms (where they spent
around a third of their lives!) what they ate, talked about and who
they spent their spare time with.

The latter have a multifaceted thematic approach. Next to the ethnography of peasants, attention is paid to the traditional regivärss (verse
imitation of the traditional Estonian song – ed.) and the Estonian language, the life of Estonians in the parallel worlds of the second half of
the 20th century (refugees in the free world, prison camps in Siberia,
occupational suffering at home in Estonia etc.).
Next comes the birth story of the nation and the nation-state with its central symbol − the Estonian national relic of the very first national tricolore
made in 1884, which has by some miracle survived through the hard
times and still looks great. As a contemporary museum, the National Museum offers visitors the opportunity to get involved in creating exhibits.
The grassroot level exhibitions created on the basis of people’s ideas and
supported by museum specialists will get their very own exhibition hall.
The second permanent exhibit focuses on introducing the life of Estonians’ Finno-Ugric relatives. Finno-Ugric nations, without their own state
and who are today mostly located in northern Russia and in Siberia have
been the subject of research at the museum since its founding days.
These peoples lack the opportunity to independently introduce their
unique cultures to the world, and will now have an ‘embassy’ in our National Museum which will speak up for them and promote their vitality.

What Else Can Be Done in the Museum?
The new museum building is not only unique in Estonia because of its
exhibition space, which only takes up less than a half of all the available
space. It was also a condition at the outset that the museum should
become a multifaceted cultural and educational centre, as it is only in
this way that it can fulfil all the tasks that a contemporary establishment
of enlightenment has in the free world.
This means that the museum will be a home for all the arts. The building
houses a 300-square metre art gallery and a black-box theatre which
can also be used as a concert hall. The 250-seat conference hall will also
function as a cinema and a location for electronic music performances.
Another ambition is to develop into an educational temple closely connected to the general educational system and, to this end, there are up
to ten classrooms in the museum. The open space around the museum
includes an open-air stage and a theatre room reconstructed from the
ruins of the old manor house distillery.
A unique solution to be found at the Estonian permanent exhibit are
electronic labels which change into a suitable language based on the
visitor’s needs. Currently it is possible to choose between Estonian, English, Finnish and Russian but in the next few years the museum hopes to
make the signs available in up to fifty languages, based on the parameters of the system.
And naturally the museum building will include some of the best eateries in Tartu; there is a restaurant and a café which in addition to being
able to serve 1 000 customers per day, can also cater for corporate and
public receptions, conferences and other festive occasions.
Hence the building houses an entire world and it is recommended that
guests take at least a day, if not two, to take full advantage of the location. There is no need to rush though as the museum plans to function
in its current location at least for the next three centuries.

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PÖFF:

Dark Nights Bring
Bright Stories
to the Screen
By Emilie Toomela

‘PÖFF’, or the Tallinn Black Nights Film Festival
to give it its full name, annually screens a comprehensive
selection of world cinema in all its diversity, with an emphasis
on European films, providing a friendly atmosphere
for interaction between audiences, Estonian filmmakers
and their colleagues from abroad. The Festival consists
of the main program, four sub-festivals, as well as film
and co-production markets.

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Head of PÖFF, Tiina Lokk

If you take a look at the ranks of A-list film festivals, you will find
alongside the well-known leaders of the cinema world that the latest
addition is a curious little festival called the Black Nights Film Festival
held in Tallinn. The Black Nights Film Festival or ‘PÖFF’, as locals name
it, is the first A-list film festival in the Nordic region and also the smallest one on the list.
Founded in 1997, the festival aimed initially to give a voice to local filmmakers and bring Estonians to see, well – Estonian films. The challenge
of attracting audiences to watch their own local output had spread
across Europe following the massive wave of North-American film production, so a post-Soviet country like Estonia could not avoid this. Now,
20 years later, PÖFF still flies the flag for local films creations, but with
much bigger ambitions. PÖFF and its Industry Days program for professionals have made large contributions in bringing Estonian cinema
to the world arena. And the results are something to be proud of: we
can find Estonian films on most A-list film festivals’ programme around
the world and Estonian film has subsequently found recognition in the
international press.
But it was not like that for PÖFF at the beginning. PÖFF started out as a
very small festival. The first years were hard – it was the end of the 90s,
people were short of money and the tradition of going to the cinema,
rather than watching films on TV at home, had been forgotten in Estonia since the 1970s. But over time, the festival grew in terms of both
quantity and quality.
The first years of PÖFF were a mix of financial restrictions and serendipity: the very first festival was opened with a very special guest: the recognized Finnish director Aki Kaurismäki. From the beginning, the Head

of the Festival, Tiina Lokk, has taken great care of all the international
and local guests invited to the festival. She remembers moments when
in the late 1990s, with no money and with the concomitant low expectations, the festival had the opportunity to host thanks to its generous
sponsors, with glorious dinner parties for guests. Dinner parties that
none of the festival team members had ever had a chance to attend
before themselves. ‘In post-Soviet Estonia, there was no place for cinema. It was not in the focus of our Ministry of Culture’s policies and the
former institutional structure for Estonian film had completely collapsed
after the shifts in the power structure following independence. Something had to be done in order to give Estonian filmmakers the attention
they truly deserved,’ says Lokk with friendly authority.

Rub Shoulders Only With the Best of the Best
To build up a film festival from scratch takes a long time of course.
Jumping ahead, it was only in 2014 that we could give testimony to an
international breakthrough for all the hard work of the PÖFF’s team –
when the festival was included among the 20 A-list festivals around the
world. PÖFF has since then had the right to organise international competitions in its program. ‘But we cannot keep it a secret,’ comments the
Head of the Festival – ‘our budget for the festival is 1.4 million Euros.
The next A-lister is San Sebastian, in Spain, with a budget of 9 million
euros. When I travel around festivals, my colleagues cannot hide their
surprise when they hear the minute amounts of money we are working
with in Estonia.’ On the other hand, international filmmakers clearly
have a soft spot for PÖFF and last year the Grand Prix winners from
South Korea, Lee Joon-ik and Cho Chul-hyun generously donated their
award money of 10 000 Euros back to PÖFF. They added that this was
intended to go towards next year’s festival preparations.

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When the giants amongst the A-listers, Berlinale and Cannes, take place in
the first half of the year, PÖFF opens its gates in November, shortly before
the end of the cinema year. The tight sieve of the programme directors
at PÖFF have found the best films from the year and the audiences will a
have chance to see the crème de la crème. For those who do not get to go
all year round to different film festivals, PÖFF is the best chance to catch
all the great films of the year and be sure that they did not miss anything.
Another perk of PÖFF is that it takes place in only a short selection of
cinemas. Whereas usually film festivals require a brilliant logistical brain
to be able make it to every screening that one wishes to see, PÖFF is
the most relaxing film festival I have ever visited. And I cannot tell you
how great it is to see that all the amazing filmmakers whose works you
have just seen on the screen being physically out and about in Tallinn.
You can often meet many of well-known film directors and actors at
the cinemas and local bars, restaurants and cafés in Tallinn and have a
chat with them!

French Touch at PÖFF
Last year PÖFF hosted over 80 000 viewers and screened more than
800 films from 75 different countries. That same year, the festival was
attended by over 800 international and local journalists, industry specialists and other beloved guests.
As a passionate cinema lover, the one thing that I have adored most
in PÖFFs concept, is the courage they have had in organising a highclass festival in this corner of the world and enough not just this, but
also having in their program focus rather more arcane cinema traditions which the ‘giants’ among the festival circuit often ignore. Most
of us do not know much about Greek or Czech cinema, do we? Or

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Polish documentaries? PÖFF has been very creative in choosing films
from schools of thought that modern audiences find fascinating, but
of which we could not have discovered by ourselves. Cinema is one
of the most powerful mediums with which to tell stories. What better
way to open people`s eyes about not only the art scene but also local
sociological context of another country than cinema? PÖFF has helped
Estonian audiences and international visitors alike to better understand
the culture of various countries.
Whilst in previous years PÖFF introduced less-known cinematic traditions and incorporated in its purview countries like Greece, Poland and
Georgia, then in 2016, in the anniversary year PÖFF has returned to
‘Old’ Europe’s cinematography. In focus of the 20th, and so far biggest,
festival in its series will be French cinema. French cinema will be brought
to the festival in cooperation with the French Institute in Estonia. In particular, thousands of PÖFF visitors will have a chance to see a glorious
selection of French comedies. Although the list was not public at the
time of writing, I can confidently say this: among the comedies you will
find well-known French comedies that should only be watched on the
big screen as well as some other films which you probably did not know
about; but you will discover great value in them. Each year, the festival
hands out a Life Achievement Award. This year it has been rumoured
that this will go to a certain French film star, a true grand old lady…

Black Nights and Estonian Dreams
November is the time of the darkest nights in Estonia, after the clocks
have gone back but before the winter snows have arrived to illuminate
things somewhat, with only city lights and bright cinema screens alleviating the monotony. PÖFF has four sub-festivals, of which three happen
at the same time as the main festival.

From East to West
For the larger audiences, PÖFF means great films and fascinating Q&A
discussions after screenings. Additionally, PÖFF has become a meeting
place for the film crowd from both East and the West. PÖFF Industry Days used to be a an opportunity meant especially for Estonian
filmmakers to resonate with the international crowd; nowadays people
gather from all around the world to establish contacts in Tallinn and
aspire to new ideas.
When reminiscing about PÖFF, people do not only discuss the high
quality of the movies they have seen, but also the glowing and longlasting feeling they took home from the festival. Brimming with joy and
warmth, PÖFF brings people together to its cosy festival grounds where
each visitor feels at home. The heads of the festival promise never to
change this: PÖFF is unlikely ever to become one of the more glamorous and yet more anonymous festivals, where visitors do not come any
more just for the movies and to have a great time. Tallinn has created
a certain aura around itself, into which you wish to disappear. You will
watch as many films as you can, find in yourself a true love for cinema
that you may never have realized you had before, and then climb out of
your classic red cinema chair and back out into the dark and windy Tallinn night. No, you almost never go to sleep; you go instead to festival
parties and cosy bars, where you will always find interesting people to
chat with.
In the sub-festivals’ programs you will find two dream-inspired festivals.
First of all, Sleepwalkers, a student and short film festival that each
year succeeds in finding the most interesting short films and creations
by young talents in the Student film competition. I find the short film
format amazing – in such a minute package, film poets present their
ideas in some very witty ways. There is certain magic in telling short
stories – you always end up wanting more. Sleepwalkers boasts a lovely
selection of shorts and great minds to arrange the different works into
interesting curated selections.

With a clear overseas-orientation, PÖFF still continues to maintain high
aspirations locally. The festival team give hints that there have been
serious thought about establishing their own cinema house in Tallinn,
which would condense even more the festival’s bright energy and
would satisfy all the needs of the festival in one place. I have visited
PÖFF for more years than I care to remember, but each year I cannot
wait until the festival starts. PÖFF is a true celebration of cinema onscreen and after the screenings as well; just come see for yourself at the
20th anniversary year of this wonderful festival. See you in November!

One cannot say they have had the full PÖFF experience unless they go
see the Animated Dreams program. When Sleepwalkers involves a
more masculine line of communication, which is short and ends with
a pun, the animation film festival is a dream-like, flowing experience.
So far the program directors were Heilika Pikkov, a talented filmmaker
herself, and after that Mari-Liis Rebane, who Estonians know also as a
solo music artist under the pseudonym Vul Vulpes. This year the lead
in Animated Dreams will be taken over by Olga Pärn, who in case you
didn’t know is the creation and effective life partner of the famous animation director, Priit Pärn.
The third sub-festival of PÖFF is Just Film, a children and youth film
festival aiming to offer youngsters humorous and intellectual entertainment suitable for their age. All three sub-festivals are happening at the
same time as the main festival and this year PÖFF will have its program
appearing in Tartu as well as the capital..
PÖFF also has a side-festival in August, called Tartuff, an open-air festival dedicated to romance, which is free for all and brings together hundreds of cinephiles to watch under the stars the latest romantic movies,
every year for one week of glorious summer nights.

Over 18 million people around the world have seen
it. Tens of thousands in about 130 countries have
taken part in it… We are talking about Estonian
Myth Quiz – an intelligent, yet entertaining way to
meet with your inner Estonian spirit!
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As early as some 6 000 years ago, ancient Estonians held spiritual beliefs
closely connected with nature. One such belief is the concept of vägi, an
innate power present in every human being, guided by spirits from our
mythology who, with their special gifts and skills, help one to connect
with both oneself and the environment.
The texts accompanying the quiz were created by the traveller and nature explorer Hendrik Relve. Nine magical pictures of the spirits and
elves of the sea, springs, forests, stones, meadows, islands, wetlands,
lakes and rivers were drawn by the fashion designer and illustrator Britt
Samoson. The characters of the elves were born in cooperation with
Madis Vasser and Karl Lomp, doctorate students of psychology at the
University of Tartu.

‘There is one forest around us and
another one inside us.’
Hendrik Relve, who has always been interested in the relationship between humans and nature, Estonian folklore and elves, says that the task
to give different landscapes a character and a face with which people
could identify with was both novel and a lot of fun. Take for example a
girl who lives in Japan who has always been attracted by the idea or reality of the forest. She then takes the quiz and discovers that she is Wild, an
Elf of the Forests. She visits Estonia and takes a hike in one of our woods
and, suddenly, the Estonian legend that she is a mysterious communicator who can turn herself into a tree or a forest creature becomes a kind
of reality for her.
‘People say that there is one forest around us and another one inside us.
What fascinated me about creating the texts was the symbiosis of the
two, interweaving the inner and the outer forest. Those spirits and elves
are not supernatural beings, but human yearnings, the ancient desire
within people, the archetype with which they have been born into this
world,’ explains Relve.
Relve says that some people living in the Estonian countryside seem to be
almost elf-like creatures; they become one with the natural environment
in which they live. He himself is one of these. He loves to wander around
the woods and marshes, especially at dusk, because this is when things
get interesting. What the eyes fail to see sharply, other senses take over to
compensate, and this sensation is on the borderline between the natural
and the supernatural.
‘I am deeply convinced that the forest is full of the footprints of elves
and if it wants to and if you trust it, you start to follow these. You just go
without thinking about it – I call it ”getting lost on purpose’’. It means
getting out of your head and letting the elves guide you to where their
footprints go. It is an exciting game!’ he explains.
But beware! Elves can also cause you to get lost in the forest or the bog.
According to ancient Estonian folk wisdom, this depends on your own
attitude. If you show anger or lack of care for the locale, nature will find
a way to punish you.

Hendrik Relve

Relve, who according to the Estonian Myth Quiz which he has taken
several times, has turned out to be Soovana (Guardian Spirit of the
Wetlands), has no fear of the forest. At the seaside or by the lake he
gets some grand ideas, but it is only in the forest in the midst of animals,
sounds and elves, instead of people, that he feels protected and cared for.

‘Everything to do with nature
has always truly inspired me.’
The creator of the elf pictures Britt Samoson turns out to be Näkk,
the Charmer of the Lakes and Rivers, according to the quiz. That
said, if she could choose herself, she would rather be Kivialune, Meditator of the Stony Caves, because she sometimes likes to become
invisible.
‘As a kid when we went mushroom picking in the woods, I would often
forget the task at hand, lay down on the mossy ground and investigate
the creamy-white under cap structure of some parasol mushroom. Everything to do with nature, the entire mathematically perfect beauty of
it, has always truly inspired me. Old biology textbooks with their lifelike
sketches and pictures already seemed exciting to me as a kid,’ recalls the
woman who grew up in a place where the forest and Pääsküla bog were
just a short walk away. Even today where she lives in the city centre of
Tallinn, she often takes the chance to go wander around on her childhood trails.
Lack of fantasy was never an issue when it came to drawing the elf pictures. On the contrary, she had to restrain herself not to go completely
over the top and to give each creature a face and a character which
people would find pleasant. She created several sketches of each character and then took out the more aggressive and scary or somewhat
suspicious versions, and continued working on more pleasant and inviting characters.

Which Estonian Mythological Creature Are You?
Learn about nine ancient legends and spirits from Estonian mythology
who each use their special gifts and skills to master the environment
around them. Take the Estonian Myth Quiz to discover your inner powers
and find out which character you resemble most.

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Ahti, Judge of the Sea
Ahti is an independent spirit, like the sea, existing in
his powerful solitude yet always connected to the land
through the coastline. Ahti is capable of taking the
form of another sea creature to better understand
them. Others may find that they must still be careful
around him though, as his friendliness can suddenly
turn to rage if someone is being disrespectful to others or things he loves. Ahti’s rage is comparable to a
huge, monstrous sea squall, with thunderbolts flying from the eye of the storm. However, for Ahti,
once justice has been served, all is forgotten and
happiness is found again.
The places in Estonian nature most suited to
you are: sea, beaches and islands.

Allikaravitseja,
Healing Elf of the Springs
Allikaravitseja is the elven-like
charmer. Everyone admires how
graceful and delicate she is –
a fact she is well aware of, and
yet only opens herself up to those
who deserve it. Allikaravitseja appears as a reflection on the water
and always feels the necessity
of being sure and careful to approach people delicately and with
subtlety. Once convinced of their
good intentions, she is more than
willing to open her beautiful spirit
to them. With a companion like
Allikaravitseja, a true healer of
souls, they are truly blessed.
The places in Estonian nature
most suited to you are:
springs and witch’s wells,
rivers and lakes, bogs.

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Kivialune, Meditator of the Stony Caves
Kivialune is a tough and independent spirit loving solitude, peace
and quiet. He enjoys time spent in environments that reflect his inner
stillness and where it is easy to avoid human contact, such as caves,
canyons and stony hide-aways. Kivialune can hide easily in a crowd,
becoming a rock or stone any time he wants to. He truly enjoys his
own company and appreciates himself just the way he is without seeing a need to change.
The places in Estonian nature
most suited to you are:
cliffs, canyons and rocks,
beaches, hills and valleys.

Hiid, Hero of the Holy Forests
Hiid is a powerful and mighty spirit, strong and steadfast like a
mountain. A natural communicator, always seeking someone to talk
to, he is truly happiest being in the centre of attention â&#x20AC;&#x201C; a giant standing tall in the midst of it all. For Hiid, it is usually all about impressing
others and being admired. Fun to be around, Hiid is also rather quick
to anger as well. Therefore, it is important for him to cool down after
throwing trees and stones around.
The places in Estonian
nature most suited to
you are: hills and valleys,
cliffs and canyons,
forests.

Metsik, Elf of the Forests
Metsik is an adorable elven-like creature. She has a natural love and
keenness for nature and is the protector of forests, always enjoying
the company of forest creatures. Metsik transforms into a forest creature to learn more about others and can easily see through them just
by close observing. She is a subtle and mysterious communicator who
sometimes turns herself into a tree to whisper words to humanity
by rustling its leaves.
The places in Estonian nature most suited to you are:
forests, hills and valleys, cliffs, canyons and rocks.

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Soovana, Guardian Spirit of the Wetlands
Soovana is the solitary guardian. Harmonious inside,
and out, he is at peace with his surroundings. He shares
the same pulse as the bogs and wildlife that surround him.
He admires other peaceful and independent creatures like
himself but usually prefers his own company. Soovana is
a beguiler, appearing from nowhere, with eyes like two
bright lights luring wanderers deeper and deeper into
the bog. He is such a trickster!
The places in Estonian nature most suited to you are:
bogs, springs and witch’s wells, rivers, lakes and waterfalls.

Näkk, Charmer of the Lakes and Rivers
Näkk is a charming mermaid-like creature, mysterious and volatile, just
like the rivers where she resides. Näkk likes variety and fresh experiences and loves figuring out different ways to charm new acquaintances. It’s her specialty! Näkk’s magical voice, which resembles the
hypnotic murmur of a river, can be very enticing. She can even be so
alluring that one might just become completely stuck on her. Oh, how
cunning and seductive Näkk is!
The places in Estonian nature most suited to you are:
rivers and lakes, springs and witch’s wells, bogs.

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Saarevaht, Keeper of the Islands
Saarevaht is a solitary, island-dwelling soul.
He is very protective of his home and loved
ones. Saarevaht can communicate with plants
and animals or even turn himself into a fox or an
eagle. He is not always open to communicating
with others, but is always kind and willing to
introduce his world to other friendly and peaceful folk. However, Saarevaht can still be easily
angered by carelessness and aggression.
The places in Estonian nature most suited to you
are: islands, sea and beaches.

Murumemm, Mother of the Meadows
Murumemm is a true socialite whose radiance is simply contagious. While she is full of fascinating stories, she likes to keep things in perspective.
Murumemm can take the shape of a bird or a deer
or effortlessly communicate with any creature on the
vast fields of Estonia. Though skilled at blending into
a crowd, she can never truly go incognito, because
the uplifting spark she carries distinguishes her.
The places in Estonian nature most suited to you are:
cultural landscapes, islands and forests.

Take the test
www.visitestonia.com/en/estonian-myth-quiz

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Events Calendar of
October to December
The autumn and early winter season is the darkest and
gloomiest in Estonia. So it would be useful to know about
the best events to attend so you can make the time pass more
quickly and colourfully. Take a look at our great selection,
with something for everyone.

Opera- and Ballet Festival
‘Narva Full of Music’
06.-13.10.2016
In October the Estonian National Opera will be visiting Narva, the third
largest city in Estonia situated in the easternmost point of the European
Union. The festival will present the best of the local ballet and opera art
to the local audience and visitors of the region. In addition to the ballet
’Sleeping Beauty’ by Tchaikovsky and the opera ‘La traviata’ by Verdi,
the program includes concerts for small kids, an opera gala, a special
project involving youngsters living in the North East of Estonia and much
more. The festival includes nearly 30 different music and dance events
and more than 200 members of the national opera will be taking part.
Concerts take place at the Geneva centre. Tickets are on sale at the
Geneva centre, the National Opera house and ticket offices Piletimaailm
and Piletilevi.

Lamprey Festival ‘Silm Suhu’
held in the restaurants of
Narva and Narva-Jõesuu
13.10 - 30.10.2016
The restaurants of Narva and Narva-Jõesuu are organising a Lamprey
Festival ‘Silm Suhu!’ The first Lamprey Festival ‘Silm Suhu‘ which took
place in the restaurants to be found in Narva and Narva-Jõesuu in 2015
turned out to be very popular. This time, the Festival is going to last five
days. Over the course of the Lamprey Festival, you will be able to try out
some intriguing lamprey dishes, as its name suggests. The chefs have a
simple but creative task to prepare something special and delicious that
would surprise any gourmet. Each restaurant can choose exactly what it
serves – be it a starter, a soup, a salad or a dessert, with the sole proviso
being that it is made mainly of lamprey!

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Tallinn Restaurant Week
01.11-07.11.2016
Tallinn Restaurant Week heralds the first week of November as the very
week to celebrate good food and good restaurants. For just one week
Tallinn becomes even more of a foodie heaven than it is in the remaining 51 weeks of the year, with the goal of increasing the number of
people that enjoy regular eating out and appreciate the diversity on
offer. One week each year, Tallinn Restaurant Week invites both locals
and visitors to enjoy a wonderful food experience in Tallinn almost as
a personal guest of professionals that have hospitality almost engraved
in their hearts.

20th Tallinn Black
Nights Film Festival
11.11 - 27.11.2016
Tallinn Black Nights Film Festival, or in Estonian Pimedate Ööde
Filmifestival – ‘PÖFF’ – is one of the biggest and most distinctive film
events in Northern Europe, belonging to a select group of the 15 leading film festivals in the world. The festival embraces a cluster of events,
accommodating three full-blown sub-festivals (‘Animated Dreams’,
‘Just Film’, and ‘Sleepwalkers’) as well as international industry events
bringing together filmmakers from all over the world.
The festival includes two international competition programs (‘Main
Competition’ and ‘Tridens First Features Competition’), a traditional film
festival program with documentaries and feature films as well as programs for short films, retrospectives and film-related special events (concerts, exhibitions, talks and more).
More info on the programme and tickets is available at
2016.poff.ee

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Christmas Jazz Festival
25.11 - 13.12.2016
Christmas Jazz is an intimate and serene-sounding international festival at the end of November and beginning of December each year.
The Festival organises numerous concerts with varied programs at
churches, clubs and concert halls. In 2016 the event is headlined by
ten-time Grammy winner American vocal sextet Take 6. The headliner’s
concerts are to be opened by Estonian Voices, one of the favourite vocal
groups among locals. Christmas Jazz is organised by Jazzkaar, the largest jazz festival in the Baltics, held in Tallinn since 1990. In addition to
the Christmas Jazz festival, Jazzkaar also organizes an annual Jazzkaar
spring festival.
More info on the programme and tickets is available at
www.jazzkaar.ee/en

Christmas Hike in South Estonia
25.12.2016
On Christmas Day, 25 December, every year, a group of enthusiasts conquer the 20 highest peaks of Southern Estonia. Now let’s be frank – Estonia is not known for its mountainous terrain. The highest peak, Suur
Munamägi, is a towering 317 meters in height (with a relative height of
just 65m, since it is located far from the sea and does not rise from sea
level). However, all of Estonia’s modest hills offer some great walking
opportunities. The 7-to-10-hour Christmas Day walk, on a 25km trail,
gains new friends every time. For the past few years the participant
count has reached over 200 people. It is a truly wonderful ‘outside the
box’ option with which to spend one of the darkest days of the year.
The first Christmas Hike, organized by Tartu University Student’s Nature
Protection Circle, first took place in 1998. There were 30 participants
back then who, instead of walking, cross-country skied along the trail.
The modern event is free, and to participate you do not need to register. Simply meet up with the other hikers at Haanja Suusabaas on 25
December, 2016 at 9 am sharp. Make sure to dress according to the
weather of course, which usually means warm clothes and a coat as
well as a hat and gloves, put on some waterproof hiking boots and
bring your own headlamp & extra batteries for the dark afternoon &
evening hours.

Tallinn Christmas Market
18.11.2016 – 08.01.2017
The fairytale atmosphere of the Christmas market which is held in the
Town Hall Square in Tallinn every year, makes anything possible! At the
heart of it all – apart from Santa and his (real live!) reindeers, who are
perennial favourites with the kids – is Estonia’s most famous Christmas tree, surrounded by little huts selling their wares. Here you will
find handicraft specialists and their work, Estonian food and drink, both
non-alcoholic and more medicinal, of the season, snow sculptures and a
mini-zoo for the little ones – including rabbits, goats, lambs, ponies and
geese. A cultural program is held as part of the market every weekend
and on other special days, with performances by song and dance groups
and choirs from different counties around the country.

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Which Estonian mythological
creature are you?
The presence of mythological and mysterious
creatures can always be felt in Estonian nature.
Which one do you resemble the most?

Âťvisitestonia.com
European Union
European Structural
and Investment Funds