Organizations and there are communities | brands are “out here” - a brand is something that lives and breathes in the hearts and minds of individual

Brands are a series of overlapping communities.

Triple bottom line = people, profits, planet

It’s a small planet, we’re all interconnected; how can we do better together? A different kind of tribe.

Brand values and purpose. Authentic brand purpose.

Three different things going on here:

established brands

brand triage (brand management)

emerging / new brands

brand is a promise; a brand is what people say it is

building a community around a set of values

branding seems to be easier when you have a community of purpose

How do you take the passion that’s common; and create pathways where people move in the same direction.

How do you have a strong enough vision where everyone is onboard? There’s a lot of implicit.

People come to community for their own purposes. Sometimes it’s to gratify their own ego. Sometimes they want to learn something. Sometimes they want to help. Ask the question, why are people coming to my community?

There was some conversation about personal brands and how they overlap with corporate and organizational brands.