William Mills Agency (WMA), the largest independent public relations and marketing firm specializing in the financial industry, has partnered with Strategic Resource Management (SRM), an independent contract advisory firm for financial institutions, to support its public relations and content marketing initiatives.

“Having been in business for 25 years, we understand how to assist banks and credit unions in making the most informed, competitive decisions across their vendor contracts,” said Brad Downs, CEO of SRM. “Our tenured team researches and analyzes market data related to numerous products and services that financial institutions depend on to serve their customers and members. This experience and knowledge is something we are eager to share with the industry. With William Mills Agency’s wealth of experience and strong industry relationships, we are happy to make them the centralized source for our media relations and lead generation efforts.”

SRM has helped hundreds of banks and credit unions add billions of dollars of value to their bottom lines by uncovering cost savings and revenue opportunities. Through the use of a proprietary database and its market expertise, SRM maintains a set of near-real time industry benchmarks for competitive pricing and counsels clients on how to align their vendor contracts with future goals. SRM’s analysis of an institutions vendor contracts uncovers significant value opportunities more than 90 percent of the time and its engagement model is performance-based. In addition, SRM’s process is able to deliver these savings and revenue opportunities to its clients without requiring the replacement of the incumbent vendor.

“For companies serving the financial industry, having an integrated public relations and marketing program is an essential component of success,” said William Mills, III CEO of William Mills Agency. “Like William Mills Agency, SRM has a proven history of working with leading fintech companies and financial institutions with integrity while delivering quantifiable results. We are excited about the opportunity to work with SRM to help them share their expertise with financial institutions, helping them to deliver more value to their members, customers and stakeholders.”

About SRM

Strategic Resource Management (SRM) has been trusted by more than 700 financial institutions to identify cost savings and new revenue potential in their contract relationships. Over its 25-year history, SRM has earned a reputation for vendor neutrality and financial responsibility. Using a proprietary database of industry contracts and pricing to establish industry benchmarks, SRM’s thousands of performance-based engagements have saved its clients billions of dollars across a variety of areas. Visit www.srmcorp.com for more information and follow the company @SRMCorp.

About William Mills Agency

Celebrating its 40th year, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe and India. For more information, please visit www.williammills.com.