Apple taps into business of leasing

By Paul Sullivan, New York Times

September 20, 2015

Photo: Eric Risberg /Associated Press

With its new financing plan, Apple is employing a tactic similar to one that luxury carmakers use to get more people driving Mercedes-Benzes, BMWs, Audis and Lexuses that they could otherwise not afford to buy: creating a monthly payment that is appealingly low.

With its new financing plan, Apple is employing a tactic similar to...

Apple is offering a new way for consumers to buy iPhones, and while the company is calling the new system a “financing” plan, it is essentially a lease.

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