#Marketing

This is a quick cheat sheet taken from a great little book called “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout. I highly recommend this book for anyone interested in marketing … even developers!
The Law of Leadership
It’s better to be first than it is to be better.
The Law of the Category
If you can’t be first in a category, set up a new category you can be first in.
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