Colgate Total Toothpastes are the #1 selling toothpaste brand
in the US.

Colgate Total Toothpastes are the #1 selling toothpaste brand in
the US. Colgate Total Toothpaste is the #1 Dentist Recommended Toothpaste
approved by the FDA. Colgate Total Toothpaste provides 12 Hours
of fresh breath Protection.

Fight Cavities

Cavities, or tooth decay, is a destruction of tooth enamel. Cavities
occur when foods containing carbohydrates (sugars and starches)
are left on the teeth. Bacteria thrive on these foods, producing
acids which, over time, destroy tooth enamel and cause cavities.

Prevent Gingivitis

Gingivitis is an early form of gum disease. Colgate Total is the
ONLY toothpaste Approved by the FDA and Accepted by the American
Dental Association to help prevent plaque and gingivitis. And Colgate
Total protects you between brushings, even after you eat or drink,
for 12 hours.

Reduce Plaque

Plaque bacteria and the acids they form can wreak havoc in your
mouth, causing cavities, tartar, gingivitis, and bad breath. You
can remove plaque by brushing your teeth. But what about the time
between brushings when plaque bacteria are building up, attacking
your teeth and gums?

Control Tartar

Build-Up Tartar is what dentists and hygienists scrape off your
teeth during a dental cleaning. Tartar is an accumulation of mineral
deposits and hardened plaque and may appear brown or yellow in color.

Fight Bad Breath

Bad breath results when particles of food remain in the mouth collecting
bacteria. Bad breath is not only unpleasant, it can also be a sign
of a medical disorder such as gum disease or diabetes.

Whiten Teeth

Everyone knows that red wine and smoking can stain your teeth.
But did you know that many of the things we drink everyday, coffee,
tea, and soda, can make teeth dingy and yellow? That's why it's
important to use Colgate® Total® Plus Whitening.