About OTM

E-Commerce SEO Services

SEO (Search Engine Optimization) is the process of getting traffic to your e-commerce website via different
search engines such as Google, Bing, and others. SEO’s main focus is to increase website keywords rankings
and traffic, and in that way, boost your revenues. The idea behind this is pretty simple. When your website
is at the top search results (first page), more people can find your website, contact you, and potentially
purchase your product or services.

E-Commerce SEO Process

Initial Consultation

An Account Manager will contact you and discuss your expectations and the campaign's
goals.

Initial SEO Report & Audit

An SEO specialist will prepare an initial SEO Report & Audit. The SEO Report & Audit
will
include the website performance, the website technical audit, and the SEO strategy
(the
plan for future action). It will also include the content and the backlink plan.

Strategy Approval

An Account Manager will contact you again and present our initial strategy to you.

Technical SEO Fixation

An SEO Specialist will fix any website technical issues that are related to SEO.

Content Creation

The Content Manager will contact you and send you the content before
publishing
it.

Backlink Creation

The Outreach Manager will build links based on industry relevance and
authority.

Monthly Report

You will receive monthly reports from Account Managers who will explain the
meaning of the data as well as what we have accomplished in the past month.

What Is E-Commerce And How Does It
Work?

E-commerce, also known as “electronic commerce” or “online commerce,”
means buying and selling goods or services using the internet and transferring money in the same
manner. E-commerce has experienced consistent growth, and according to Shopify, e-commerce
will reach $6.5 billion in sales by 2023 worldwide. Moreover, 1.8 billion people purchase
goods and services daily online.

E-commerce traffic is divided between multiple sources, but according to Semrush
research, there are two main traffic sources: direct traffic (43.95%) and search traffic
(37.5%). These are followed by referrals (8%), social (3.3%), and paid (1.9%). These figures
indicate that more than one-third of e-commerce users come from different search engines,
clearly indicating that there are vast opportunities in SEO work.

E-commerce services are divided into three main categories: technical SEO, content management,
and backlink building/management. Each of these categories is important in its own right, but
they are also strongly interlinked, which means that we believe that all of these aspects need
to be employed when we start our work. So, let's discuss each category separately.

E-commerce services are divided into three main categories: technical SEO, content management,
and backlink building/management. Each of these categories is important in its own right, but
they
are also strongly interlinked, which means that we believe that all of these aspects
need to be employed when we start our work. So, let's discuss each category separately...

Technical SEO

The main goal is to ensure that a search engine, such as Google, is able to crawl your
website efficiently. There are, of course, multiple aspects that need to be considered for
your website and we will discuss them more as follows.

HTTPS (Hypertext transfer protocol secure) is a secure version of HTTP,
which is the primary protocol used to send data between a web browser and a
website. It is important to use HTTPS versions because is it encrypted.
Hence, it will increase the security of data transfer.
Another important detail is to make sure that your website has one browsable
version. There are multiple ways of how a user can enter the website:

These are errors that will affect the performance of the website and that
need to be fixed and removed as soon as possible. A 5xx status code
indicates that the website has a server error, which means that the server
isn't working properly. A 4xx error is a client error, which means that the
client has a broken page. And a 3xx error, also known as a redirect,
indicates that requested resources are redirected and need to look somewhere
else.

Google uses mobile usability as a ranking factor. Simply speaking, mobile
usability means how user-friendly your website is. In order to emphasize the
importance of mobile versions, Google, which is as many of you know, is the
most popular search engine, uses mobile-first indexing, which means Google
primarily uses the mobile version of the website for indexing and ranking.

Image optimization might not be a direct ranking factor for Google, but it
vastly improves user experience and other aspects that come with it, such as
faster page load speed, additional ranking opportunities, and so on.

Simply speaking, the site map is a file that is added to your e-commerce
website where you list all the individual pages for your website. It works
for search engines to index and understand your website structure and
architecture.

Schema.org (also known as Schema) is a semantic vocabulary of tags (or
microdata) that you can add to your website in order to help search engines
read and represent your website in search results. In e-commerce SEO, we
have multiple options that we can add to your website, starting from product
schema to aggregate ranking schema, etc.

Content Marketing

Content is another enormous aspect of e-commerce SEO because it has a great opportunity to drive
traffic to your website when it is properly planned. Different from conventional websites, an
e-commerce website usually focuses less on building content for their product pages and category
pages, but instead, uses it for blog posts that can increase e-commerce website traffic
significantly. However, we can't diminish the importance of proper, well-written product or
category descriptions.

Link Building

Last but definitely not least, is link building. Link building essentially means that you are
getting linked from other websites, which can positively impact your e-commerce website
authority, and thereby, increase keyword rankings. This, of course, leads to increased web
traffic.

But link building means offsite activities, which is why it is also one of the most complicated
and time-consuming ways of improving your e-commerce SEO. Not to mention that every link to your
website will not give you the same benefit. Some backlinks can even harm your website. With a
proper link-building strategy, however, your website can experience traffic growth. At On The
Map Marketing, we have multiple strategies and backlink plans that we offer to our clients.