Ivory Lane

Ivory Lane creates fashion accessories made from ‘vintage’ Ivory, which were imported before 1990 from Central Africa and handcrafted in Asia, according to their Facebook page launched on 31 Jul.

They described ivory as being one of the purest and most luxurious elements found in Mother Nature.

Numerous netizens were outraged by their “unethical practice” of selling ivory, as it encouraged the poaching of elephants.

Needless to say, the store’s Facebook page has a 1.1-star rating, as a result of the negative feedback.

But in a dramatic turn of events, the World Wildlife Fund for Nature (WWF) revealed yesterday that the entire affair was a PR stunt aimed at highlighting existing loopholes within Singapore’s wildlife legislation.