Luxury

Back in FW 14/15 Contactlab started monitoring the Made in declaration policy on web product pages for major Luxury Goods brands. What we know is that “Made in” transparency on web matters, especially in Asia and Russia, but not every brand declares which countries their dresses come from.

Contactlab and Exane BNP Paribas continue to analyze how Fashion&Luxury brands perform online. This time we shift our focus to the Russian market after having tested the market in India, South Korea and China.