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Tag Archives: Eli Horowitz

Eli Horowitz is not particularly tech savvy, but he’s spent a lot of time thinking about what consumer technology can do. Until a few months ago, long after most of his friends and colleagues had bought iPhones, the former McSweeney’s editor and publisher was still taking their calls (and text messages) on a frayed LG flip-phone that was too worn down to snap closed completely; he had started to think of it as “more like a flap-phone.” By the time he upgraded, however, he’d already been long at work on The Silent History, a digital, serialized novel containing stories that, with the help of GPS, can only be read at the physical locations where they are set. “We came up with the very clunky shorthand description of a serialized exploratory novel for iPhone. Which just rolls off the tongue,” said Matt Derby, one of the novel’s authors, on a recent weekend on the Lower East Side. Read More