Since I began science blogging (in 2006) I've spent a considerable amount of my energy emphasizing diversity in the sciences. It simply reflected my interests in real life. The inspiration is very personal (and selfish): I grow weary of being the only brown face in the science audience. I know my experience is shaped by the fact that I have attended majority institutions throughout my education and again now for my post-doc; but that hasn't deterred me from my mission to replace myself with as many ‘Mini-Mes’ as I can recruit. It’s the closest thing I've ever experienced to biological urge except in this case it’s to ‘birth’ more scientists from communities of color or those from economically-marginalized communities as possible.

This world-wide plot not only includes doing live programming like science outreach, teaching, and mentoring research of young scholars, it also includes encouraging more people to become consumers of science, technology and education news. Of course, if I had my way every single one of you would become a scientist, engineer, or science/math educator but that wouldn't give you enough options. And giving you options and choices is just my way. I’m a generous mad scientist like that. That’s where science communication comes in. Communicating science, technology, engineering, and mathematics (STEM) is equally important to my world-domination plot, too. But this means laying the foundation for larger audiences to consume STEM information, especially in new and creative ways that are relevant to under-served audiences.

That’s what the panel I’ll be moderating at ScienceOnline2012 is all about. With the help of the other experts in the room, we’ll discuss and share strategies for engaging multiple audiences in science and science communication. Questions we will explore include:

How are you using your skills in online communication to engage students and/or fellow scientists from underrepresented groups?

How do you feel about the unusual digital divide: while texting is used more by underrepresented groups, does that compromise writing skills?

How can non-minority allies cultivate and retain minority students into the sciences? Are credibility and authenticity necessary for mentoring minorities?

Women scientist bloggers have been increasingly successful in creating a supportive online community that addresses their needs - what are the challenges for scientist-bloggers from underrepresented groups?

More generally, and in the spirit of Dr. King, how has the web been used for nonviolent protesting and influencing culture?

And more…In fact, I'm asking all of my friends (science & non-science; minority & majority, male & female, teachers & parents & students) to weigh in and tell me what you think about this subject. What things should we be doing to expand participation of more people in STEM?

And don’t discount your voice if you’re not a blogger or scientist. Personally, I’d like to hear from more people who don’t fit those descriptions. How else will we (science communicators) know what matters if we don’t get any honest feedback from the people we intend to serve?

Furthermore, the great thing about this conference is that it’s an unconference, meaning everyone and anyone has something important to offer. Even if you’re not able to attend, you can still participate. You can weigh in on this panel (or any of the other outstanding and equally interesting and important panels about STEM outreach and science communication) by visiting the conference wiki page or leaving a comment below post or logging a comment via Twitter (#Scio12)

The views expressed are those of the author(s) and are not necessarily those of Scientific American.

ABOUT THE AUTHOR(S)

DNLee

DNLee is a biologist and she studies animal behavior, mammalogy, and ecology . She uses social media, informal experiential science experiences, and draws from hip hop culture to share science with general audiences, particularly under-served groups.

Scientific American is part of Springer Nature, which owns or has commercial relations with thousands of scientific publications (many of them can be found at www.springernature.com/us). Scientific American maintains a strict policy of editorial independence in reporting developments in science to our readers.