Tag: landing pages

Trying to excel PPC then you need to acquire knowledge about an Adwords Quality Score. The quality score in Adwords plays a crucial role in defining the cost, efficiency and success of PPC campaigns. What is a Quality Score and how does it matters? Google possess rating on ads comprising the excellence and importance of both the keywords and ads. It is about how outstanding the ad is at fulfilling the customers’ needs which provides both significance and value. SEO specialists are quite familiar with these terms and the same principles apply to PPC ads. Read More …