McDonald’s Canada continues its leadership in small thinking with its introduction of a two-item line of McTasters, a mini burger and mini chicken sandwich priced at $2.99 each. This gives Canada an alternative to the McPick 2 for $2 value platform now playing in U.S. McDonald’s. First reported by GrubGrade, the mini sandwiches come in […]

January 18, 2016Comments Off on McTasters: McDonald’s Next Small ThingRead More

Loved then shunned, mini burgers are returning to national-chain menus. This could be the result of record high beef prices or just of the cyclicality of food trends, but the small sweethearts of 2009-10 are back on national-chain menus. Burger King pioneered the trend in early 2009 with its Burger Shots. Steak ‘n Shake countered […]

With value positioning the dominant marketing strategy of the moment and snack occasions a top target, Arby’s is planning to revive the value-priced mini sandwich. Next month the chain will make a new three-item line of Mighty Minis sandwiches a local-option LTO for operators in select markets around the country, the company confirmed. The line […]

Tips and tidbits for September’s final week: ۞ Watch for Jack in the Box to introduce a new cheeseburger value menu this week, perhaps reviving the $4.99 All-American Jack deal it offered around this year’s Super Bowl in February. ۞ Casual-dining chain Max & Erma’s is testing four new burgers, including the Greek-influenced Athena and […]

September 26, 2011Comments Off on Monday Meeting: Still More Burgers to ComeRead More

Burger King’s announced short-term strategy is to battle soft sales with soft-serve ice cream. The company announced that systemwide North American same-store sales dropped 5.3% during the quarter ended June 30, 2011. Comp sales were up 6.8% in South America, where the chain’s new owners (and its new global Chief Marketing Officer Flavia Faugeres) hail from, and […]

August 11, 2011Comments Off on Burger King’s Serving Up Soft-ServeRead More

A month after Jack in the Box dropped Mini Sirloin Burgers from its menu, seemingly signaling the passing of the mini-burger fad, Burger King has brought back the tiny treats that began the trend. Now if only BK could decide on a name for them. First introduced in 1987 as Burger Bundles, they resurfaced in 1990 as […]

July 25, 2011Comments Off on Monday Meeting: Minis Return to Burger KingRead More

Burger King swings from excess to dainty with the upcoming introduction of mini burgers in Japan. Following its April limited-time offer— the 1,100+ calorie Meat Monster—the chain will be offering 2.4-inch minis called BK Bites, including one with Spam luncheon meat. The promotion begins June 20. These mini burgers appear to be like the BK […]

June 13, 2011Comments Off on Burger King Readies Mini Spam Burger for JapanRead More

Continuing its global push to localize not just menus but also ingredient sourcing, McDonald’s next month will introduce a new mini burger in France made for the first time with French Charolais beef. Priced at €2 (about US$2.59), the mini burger LTO will be added to the “P’tits Plaisirs” (Little Pleasures) snack line on Feb. […]