This is a new web 2.0 application which will let marketing professionals get creative work and documents reviewed and approved online. The audience is creative, but professional the overall design needs to reflect that.

The site url will be approvr.com.

Logo:
We will need a cool logo based on the word approvr. We had in mind using the V as a tick, but we are open to other suggestions. We like green and orange as the signature colours (green being obvious as the tick colour. If you have any ideas about an illustration to go with the logo, then feel free to include.

For the moment the tagline is streamline your approvals and sign-offs

Template:
The template will be a coded template that has that fresh web 2.0 look, Things such as round corners, some reflections, shadows, white space, small icons... just to give an idea. It doesn't necessarily need exactly these. We were thinking a green/orange palette, but are open to other ideas. We dont want anything dark looking or too garish.

The template should work with the chosen logo.

The template should be optimized for SE's so not have the menu in such a place that the search engines will use that to 'grade' the web page. Header tags and content should appear before the menuing (in a SE view).

The template and graphics should be new, not copied from any other site.

4. Main content will include a Full-Size Box and a Half-Size Box (allowing 2 elements to fit side by side). Both boxes will be able to hold Flash movies.

Half size box sample text:
Join Our Beta
We are currently asking busy professionals who are closely involved in the sign-off process to join our private beta program. We have limited spaces and want to get as much real-world experience as possible, so we would prefer to work with people who submit their business email addresses. However, if you would prefer to use a private email address, please sign-up anyway.
Radio buttons - Yes, I would like to take part(default). No, but please keep me informed.
Please enter your email address: [box]
We will not share your email address with any other party.

Full Boxes sample text:
Our Product
Approvr.com is the first Review & Approvals Manager, linking document approvals with web 2.0, to bring simple, easy and efficient review and approvals to marketing agencies and marketing departments.
With Approvr.com, the approval organiser uploads their document to Approvr.com and invites the people they need approval from to review the document online. Reviewers can make and share notes, can easily check previous versions and then approve or reject the document. Approvr.com keeps the organizer informed by email or RSS as reviews take place and also sends an alert if a reviewer has not looked at the document on time.