The framework – developed in collaboration with nine companies - aims to give businesses guidance to assess sustainability “signals” in their product portfolio.

These signals include environmental and social impacts, market perception, the UN SDGs and regulatory direction.

Together, the framework forms a robust set of sign posts that can steer companies towards sustainability across various functions – including research and development, mergers and acquisitions, innovation, marketing, communication and design.

The goal is to help companies deliver more sustainable products.

The framework makes good business sense because companies who are steer their portfolios towards improved sustainability performance are finding their businesses are more robust, and growing faster.