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terça-feira, 21 de julho de 2009

Burger King and Getafe – Guaranteed Buzz

Burger King is now Getafe, the top flight Spanish football team, sponsor. And, just like in its communication, the company shows that creativity is a Burger King hallmark.

The company, apart from displaying its logo on the front of the jersey, as it is traditionally done (above), put the image of the King in the inner part of the jersey. Thus, if an athlete celebrates after scoring putting his jersey over his head, like the Brazilian Rivaldo used to do (below), the image of the King will appear (below).

FIFA curbs this kind of celebration, telling referees to give a yellow card to players who do so. Still, I’m positive this will become a fever among fans, or, as told earlier, a guaranteed buzz! I want mine, and it even comes with instructions (below).