I've been getting a fair few promotional emails from Disney about Star Wars stuff lately.The one I just got a mail about was a Stars Wars version of Frozen Freefall.Why are they so focussed on promoting Star Wars?

Unforunately, the only thing that enters my mind when I get these emails is "okay, you took away my favorite Disney and Marvel themed games, so you've already failed to keep me as a loyal Disney gamer customer".