Unraveling App Marketing To Get More Traffic To Your App

There are over 1 million apps in both Google play store and iTunes app store, millions more rushing and on the way to take their place in the leaderboard. Apps being a major part of our day to day life, we encourage developers for numerous new updates and features. Fear of new and challenging apps on one side, fear of your app getting outdated on the other side. You’ve tried giving everything you’ve got? Released fancy updates? Yet, is your app getting lost in the shadows? Well, that’s where the one thing you haven’t tried kicks in.

Mobile app marketing

Mobile app marketing is the greatest key one can ever use to open the locks of the flow of users traffic to their apps. This is done by knowing the audience first, developers spend a lot of time in creating ways for users to their app. There are different ways wherein mobile marketing can be done: Know your audience

This step is the most crucial and important thing every developer has to have keen eyes on. User acquisition begins here, developers find the desired users and get them to download the app. It is the first interaction between developers and users. This can be done in various ways such as advertising, promoting and some developers choose to buy iOS installs.

User actions

Users actions such as entering an e-mail address to making any initial in-app

purchases.

Retention

Once you get a user to install your app, you have to make sure that he/she stays in the app as the active user. This step is taken care by developers. Knowing your audience

Social Media: Nearly half the population around the world spend their time on social media, doing various kinds of activities. This is the first and foremost place for user acquisition.

Search Advertising: This is where iTunes app store provides in-store advertising, where users can find the apps they are searching for, just by using certain
keywords. App store finds the perfect app that matches with the keyword. This is where ASO(App Store Optimization) comes into the picture.

iOS installs: Many users spend a lot of time to choose the desired app by doing their research in every way possible. They pay a lot of attention to the number of downloads, ratings, reviews and all the other attributes of the app. To increase the visibility of their app, developers buy iOS installs. This is the easiest way to increase app’s popularity.

User actions

A warm welcome message: This helps users to feel like your app is responsive and feels like they belong here. It attracts more people by creating the best first impression.

Tutorial: Users have entered and you should show them around your app, this helps them to use all the functions of your app completely.

Retention

Discounts and vouchers: Providing a good hospitality and rewarding has been proved to make a user happy. This makes users feel like they are getting something in return for installing the app. Feature updates: Users have begun using your app and you know their demands and giving them the required update and features keeps them in the app. Mobile app marketing helps developers in gaining success on their app.