YouTube Marketing

The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Music, and entertainment-focused channels were among those with the highest view counts on YouTube in April 2018. We take a look at the most-watched YouTube channels last month, and confirm which publishers generated the most views for their video content....

A new study not only discloses some critical data about how video rankings differ on Google and YouTube, it also shares strategic insights about the data to provide the reasons for those differences. ...

At one point, everyone in this industry was a newcomer. That’s why here at Tubular we wanted to get the perspective of someone who’s just starting his career in online video and why the industry matters to him, as part of our "Day in the Life of" series. Nick Torchon works as an intern at the YouTube comedy and gaming channel Funhaus, which boasts over 1 million subscribers....

Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman....

A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and captivate this audience....

Did you know that video content created by the top female Saudi YouTubers is 5x more engaging than the average video? We take a look at the most influential women in the Middle East on YouTube right now. ...

The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn't disclose how much money YouTube is making, experts estimate the video platform's annual revenue has now reached $10 billion. ...

When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos. ...

Euro 2016 is the second most popular football tournament in the world after the World Cup, and fans of the game are turning to YouTube in their millions to catch the latest football-related content. A new report from Tubular confirms that UK football videos alone generated 6.2B views and 194M engagements in 2015, while German and French football-related videos generated a combined 2.5B views, and 71M engagements....

A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We take a look at some of the ways companies can make their video content continue to work long after the upload. ...

Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the sales funnel....