Meet the team

Dave Pannell

Dave Pannell is the creative force behind The Design Mechanics and The Chartered Institute of Marketing’s Manufacturing Ambassador for Yorkshire. Dave has worked with both national and international brands and has helped hundreds of businesses with their branding marketing over the past 20 years.

Working with both local and international companies to address the culture clash between manufacturing and marketing, Dave is a regular keynote speakers and uses his ambassador role with the CIM to raise the profile and support for marketing within the industrial sector.

Mark Prince

You could refer to Mark as an advisor, a consultant, a supporter, a mentor, a non-executive director or an investor, or indeed any of those things, and you’d be right.

Mark’s approach changes depending on the circumstances of the business and the management team he is working with. Whatever the description, Mark is an experienced executive with 30 years of global corporate leadership under his belt who delights in the game of business and seeing committed entrepreneurs grow their companies. Mark is also the author of the Amazon 5-star-rated business book Leading The Crusade.