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Follow Finland is a nation branding website which measures how Finland is perceived on the web. The aim of this web service is to collect news and views, both good and bad, which relate to Finland’s image in the world at large. Aggregating this data gives us interesting insights into where the Finland brand lies.

Digital advertisment created by Is Good Creative, Finland for Finland, within the category: Transport.

What a cool idea! This could also work for other countries and companies. I haven't seen anything like this before. Companies might do this, but not publicly. Really like the simple, clean design of the site, too.

Nice one, very different. Wonder if this was part of a campaign, or "for fun"? Design is very functional, not trying too hard which isn't the point of the site. Looks easy to use and navigate. This is a good idea which I hope the agency takes further. There is a lot more potential in this. Would love to see a live feed of news it gathers.