The new shop, which has already sold a digital series to StyleHaul, will give Su the opportunity to pursue creative and storytelling endeavors beyond the transmedia adaptations he’s currently known for. (In addition to Lizzie Bennet, Su was also behind shows such as Emma Approved, Welcome to Sanditon, and Frankenstein, MD.)

Canvas will develop original, scripted, and multi-platform entertainment properties for a broad range of clients, from advertisers to publishers and even traditional studios and TV networks. These “digital content franchises” will include video as well as a variety of interactive elements that spur direct engagement with viewers and fans across platforms, the company said.

“Canvas is an entertainment studio that designs narratives for any and every ‘canvas,’” said Su in a statement. “We’re storytellers, whether we’re telling an original, adapted, branded, experimental, social, long-form, or short-form story.”