If you’ve been busy searching for the perfect costume rather than following the beauty beat, fret not. While you were stocking up on Halloween essentials, we were combing through blogs, press releases, and boutiques to find the latest and greatest in beauty. These are the newly launched goods that we’d brave a zombie apocalypse to get our hands on.

Unlike traditional mascaras, this high-tech update uses a copolymer-based formula to create little tubes around each one of your lashes. The volume-building formula is designed for layering, and promises not to flake, run, or smudge.

It takes more than a great eye cream to fight signs of aging, which is why we’re snapping up this firming body oil asap. Made by San Francisco-based Marie Veronique Organics®, the silky oil has potent antioxidants to firm skin, plus rose, neroli, avocado, and jojoba oils hydrate. Natural grapefruit and lavender oils leave skin sweetly scented.

We spotted matte lips at Burberry’s Fall 2012 runway show last spring. Now the London fashion house is releasing a collection of lippies to help us recreate the look. Infused with hydrating wild rose, the lightweight formulas give you a shine-free finish without a drying effect. Plus, the plush hues stay put for hours.