Personalised Books - Nestlé 'Milkybar Kid to the Rescue' Campaign

'Milkybar Kid to the Rescue' is a personalised promotional book created by BrandedBooks for Nestlé. Each book is digitally printed to order, with full colour interior illustrations, gloss laminate covers and personalisation. Essentially a mass-market paperback, it provides children with the opportunity to be part of an adventure with the Milkybar Kid.

Personalised books in the 'Milkybar Kid to the Rescue' campaign feature a named child as a main character in a story by an established children's author. This mail-in self-liquidating offer continues the success story that is 'personalised books' from BrandedBooks.

The 'personalised books' concept is adaptable to almost any narrative, with broad appeal and inbuilt potential for product placement.

Individual personalisation proved a winner for the children who received the books (as the main character in their own personalised book!), and also Hovis.