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The digital CPG value opportunity: Seen but unrealized

Traditional CPG leaders have struggled with the link between digital transformation and financial performance.

DISRUPTORS HAVE TURNED “BUSINESS AS USUAL” ON ITS HEAD

Last year, the top 25 US food and beverage companies drove 45 percent of category sales, but only 3 percent of growth. The remaining 97 percent of sales growth was driven by smaller players. Historical market leaders need to take steps to recapture their share of industry growth.

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