Digitally Wise...Dreams Realized
Know and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.

17 January 2017

The Rise of Paytm

We are synonymous with the brand Paytm specially in recent times as its been making waves across the nation thanks to Modi's demonitisation shocker. The company which was founded and incubated by One97 Communications in 2010 as a prepaid mobile recharge website. Apart from launching the Paytm on Android, Windows and iOS platforms, the company had launched Paytm wallet in march 2014. But even after fundings by Ratan Tata and Ant Financial Services Group, a subsidiary to Alibaba group for which the company reportedly received $575 million worth of investment that same month. Even after all this the company was not fully utilized by people. But in the wake of demonitsation, Vijay Shekhar Sharma and Paytm, his $5-billion mobile payment and e-commerce company, have been riding high on the back of the
Narendra Modi government’s decision to replace some currency
denominations.

After all, Paytm was among the earliest entrants in the Indian mobile
payment sector and a government decision to make the Rs500 and Rs1,000
notes—which form 86% of the currency in circulation by value—invalid
meant that the Delhi-based firm’s platform had emerged as one of the
best alternative modes of payment.

Yet, less than a week into the demonetisation exercise, Paytm is in
hot water. On Nov. 13, a commercial it had launched following the
massive monetary revamp in India was alleged to be hurtful to the
millions of Indians waiting for hours in long queues to get some usable cash in hand.
With the tagline Drama bandh karo… Paytm karo (Stop being
melodramatic, use Paytm), the video showed a house-help asking her boss
to stop dramatising the situation and instead use Paytm to pay her.
The video evoked howls of protests from a section of social media users.