Who We Are

CPL Training is an international training company and the biggest provider of personal licence training in the UK. We work closely with leading awarding bodies and together we have developed a range of qualifications for the licensed retail, hospitality, security and care sectors.

Over 30,000 people a year undergo face-to-face training with us, and 1.2 million e-learning courses are taken online. Our customers range from individuals who want to improve their knowledge and skills, to corporate customers both large and small.

Our Vision

Our vision is to become a broad-based, global education solutions provider.

Our Mission

Our mission is to break down barriers to learning, howsoever they may arise, helping individuals and organisations to grow, develop and realise their potential. We shall accomplish our mission and realise our vision by developing our blended learning approach and by designing and delivering courses and qualifications that are relevant, up-to-date and accessible. We shall invest in technology and infrastructure, recruit the brightest and the best talent, focus on innovation and invest in our people.

Who Can Help You Make It Happen?

Daniel DaviesChief ExecutiveI

Daniel Davies is an entrepreneur who started in business at the age of eighteen. Daniel is a co-founder of CPL Training and has been personally involved in its rise to be number one in its core market. Daniel remains a hands-on member of the team as well as developing allied businesses to support CPL Training's growth. As Chief Executive, Daniel is responsible for implementing the Board's strategy so that CPL Training can achieve the goals set for it. Daniel also maintains and develops the company's relationships with major corporate clients and their key partners and is responsible for establishing CPL Training's expansion into the delivery of training and qualifications internationally.

Peter is CPL's Training Group Finance Director and is responsible for both the strategic and day-to-day financial management of the Group. With over 20 years’ experience across the Professional Services, Distribution, Logistics and Retail sectors, Peter has achieved significant success; he has held the position of Finance and Operations Director at a number of multi Fast Track 100 award winning companies. By implementing best practice and practical risk management within CPL, Peter's financial management experience is invaluable across all areas of the Group.

With an extensive background in Sales, Marketing and Database Marketing Louise knows how to utilise the opportunities presented to the company through diversifying its markets and adding force to marketing plans, ensuring that she pushes CPL forward as a leader in the Training sector. Louise maintains a very clear message for businesses across all sectors: every organisation can benefit from training, and as an organisation offering blended learning solutions, CPL Training are certainly the ones who can provide it best. Louise also has numerous exciting ideas on how to raise the company profile, grow its training base and maximise business opportunities.

Paul Chase is a graduate Political Economist with over twenty years of experience in operating licensed retail premises. He is a co-founder of CPL Training and as a Director and Head of UK Compliance he is responsible for ensuring the business targets of his department are delivered to the Board. Widely acknowledged as a sector expert, Paul is also responsible for compliance course development and works closely with awarding bodies, developing and maintaining CPL's licensed retail sector qualifications. In addition, Paul also manages a number of key corporate accounts within the company.

How It All Began

The business was formed in 1991 by Daniel Davies and Paul Chase. Initially the activity of the business was to provide a weekend training course for new licensees needing a short course on licensing and compliance and a basic understanding of pub commercials.

The big change for the business came with the publication in 2000 of the Labour Government’s White Paper ‘Time for Reform’, which proposed a radical reform of licensing law. Among the changes was the introduction of a mandatory, nationally recognised qualification for licensees – the Award for Personal Licence Holders (APLH). This was to be a legal requirement for those applying for the new ‘personal licence’ required to authorise alcohol sales. As a result of this CPL Training engaged with a qualifications awarding body, the London Chamber of Commerce and Industry Examinations Board (LCCIEB) to develop this qualification. We went on to develop seven qualifications with LCCIEB, and its successor company Education Development International, all of which were taken into national qualification frameworks in England and Wales and in Scotland.

From January 2005 CPL Training rapidly expanded its network of training course venues to meet demand for the new APLH. Scotland also reformed its licensing system, introducing a similar training requirement to England and Wales – the SCPLH. We started offering this in 2008. It was a period of rapid expansion and growth for the company.

In 2010 we created a new division, CPL Online, having decided to expand our training activities beyond face-to-face training and into e-learning available online. This has become a phenomenal success and we have a portfolio of over 40 courses used widely throughout our chosen sectors. The CPL Online division of our business has also expanded into software development. We are now the leading provider of e-learning to the licensed retail sector and count amongst our clients some of the biggest names in licensed retail and in the care sector.

CPL Training is an international training company and the biggest provider of personal licence training in the UK.