GrowSmartBusiness: Which Smartphone Are Your Customers Using? #li

By Karen Axelton Does your company market to consumers using mobile devices? Have you developed or are you getting ready to develop mobile apps for your business? Then you’ll want to know some surprising news about which mobile platform is taking the lead with consumers. Surprise: It’s not the iPhone. Research from eMarketer shows that by the end of the year, Google’s Android operating system will have surpassed the iPhone as the No. 1 smartphone in the U.S. By the end of 2011, Android will be on 37 percent of U.S. smartphones, up 13 percentage points from 2010. The Apple OS’s market share will increase very slightly, from 28 percent of smartphones last year to 29 percent by the end of this year. By 2013, eMarketer predicts, Android will account for more than 40 percent of the U.S. smartphone market. While Apple and Google battle it out for smartphone dominance, who’s the ...