Here's ESPN's First Ad For The 2014 World Cup [THE BRIEF]

Good morning (and happy New Year!) AdLand. Here's what you need
to know today:

ESPNreleased its first
ad for the 2014 World Cup, mixing quick shots of historical
highlights from the tournament with footage of barefoot children
playing the game on the beaches and playgrounds of Brazil, this
year's host country. At the end, the ad focuses on more recent
goal celebrations from the tournament and this year's stars, like
Portugal's Cristiano Ronaldo and Argentina's Lionel Messi.

Snapchat was
hacked, exposing more than 4.6 million user names connected
to phone numbers. The Australian hacker group GibsonSec warned
Snapchat about privacy flaws in its software several months ago,
but did not hear back from the messaging service.