While the internet can help you reach potential consumers from around the world, most small businesses rely on local or hyper-local customers. So, while general information about social media and content marketing is useful, all the web traffic in the world has little...

Having an online presence is very important for your business. If you do not have a website you are missing out on a large audience of potential customers. A website is your online storefront that is the representation of your business. It should be a place where...

Every business should invest in pay-per-click (PPC) advertising. As digital marketing has grown more sophisticated over the last few years, so has the PPC landscape. Not too long ago the only PPC players were Google Adwords and Bing Ads. Today, LinkedIn, Pinterest,...

Anyone who has spent any amount of time on social media knows that video content has started to dominate feeds. In fact, in a recent white paper, Cisco projects, “Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73...