But, that doesn’t mean you should be tagging other businesses in every single Facebook post. You should only do so when you have a good reason.

When to Tag Other Pages on Facebook

Tagging is a great way to reach more people on Facebook, but doing it the wrong way will make you look like spam. Make sure to only tag other businesses when something is relevant.

Here are a few instances when you could tag another business:

You’re collaborating with that business on a new product or service

You’re both participating in the same event or meeting

The owner of that business visited your business

When there are relevant photos you share (make sure it’s actually a photo of the business or someone who works there)

A Warning About Tagging

Be careful when tagging, though. Facebook might occasionally think that posts you’ve tagged another business in are considered “branded content,” even if they’re not.

Here’s how Facebook defines branded content:

Branded content is a post that features or is influenced by a business partner for an exchange of value. Business partners and creators can control which Page can tag their Page on branded content posts.

I’ve seen Facebook remove posts from Pages because it thought the posts were branded content, even though they weren’t. If you want to know more about this, go to the Settings tab on your business Page and review the Branded Content tab.