New Reference Data API: Building simple user interfaces for faster insights has never been easier

With the unveiling of our Media Strategies API last month, we set out to simplify the analysis of social data so that actionable insights could be surfaced from networks faster. Using the API, application builders can immediately access common insights from LinkedIn data and quickly build in-depth reports for their users. Today, we’re launching our Reference Data API to make it even easier for app builders to integrate LinkedIn Engagement Insights data into their products and build their user interface.

Now, for example, you can provide your users with dropdown lists of all of the valid filtering options supported by our Media Strategies API. What this means in practice is that your users can generate insights more quickly and accurately, without having to guess what to type into text boxes. If users wanted to define their audience, as in the image below, they can now select their country, seniority, job function and more from dropdown lists.

The following individual sets of reference data will be made available in the first release of the feature: country, custom segments, industries, sectors, company sizes, job functions and seniorities.

You’ll be able to access data via the new reference data endpoints when you provide your username and identity API key in an Authorization header, just as you do when accessing the Media Strategies API.

GET /pylon/linkedin/reference

Calling this returns a listing of all the sets of reference data that are available.

The endpoint will return the list of data sets in the following format: