Knowledge Base Articles

With spring season already upon on us and temperatures creeping
up to the mid 70's, summer season and summer lifestyle is switching into
high gear. People are packing the picnic bag, the beach towel and the
trunks for a day at the beach, going down to the shore or out by boat on
the ocean and this is a perfect time to start planning your summer
promotional giveaways.
The obvious choice for marketing buyers and
merchandise planners is to replenish merchandise inventories of
T-shirts, Shorts and Caps for a summer look, but a simple bottle of
water is often overseen as the most effective promotional product in the
summer.
It is estimated that people drink up to an average of 45%
more liquid during a warm summer day, over a day in the winter.
Carrying around a bottle of water is not only a convenience - it is a
necessity. Overall, the water bottling industry sees a 27% increase in
sales of bottled water during the summer month (May-August)

Beware of certain whole sale practitioners who are not legitimate
companies. Find out about their credibility, by reading more on the
testimonials and through word of mouth as well. A lot of wholesalers -
to- be have suddenly popped out from no where, on the internet and the
number seem to be increasing on a daily basis. Carefully choose your
wholesale distributor based on certain credentials.
Most of the wholesale promotions they make usually revolve around:
The
discounts offered by the wholesalers on any products are not low enough
to make profit, and the products are usually obsolete or those with
less demand.
Secondly, the discounts offered on the products are low, but the products are obsolete and of less demand.
Thirdly, the products are in high demand but the discounts offered to you, are not lucrative at all.
Check
online wholesale distribution directories to find out a reliable
wholesale distributor. Save

Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results.
That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product.
You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it?
Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t

Keeping up with your brand name in front of your existing
customers is as critical and advertising for your prospects. For small
businesses especially, who start out by relying on referrals and
word-of-mouth; it is important that you eventually find cost-effective
methods through which people can remember you, and find you.
Print Media versus Promotional Products
While
newspaper and magazine advertising is a popular option, it can turn out
to be an expensive one, especially for small businesses. Consequently,
the creative use of promotional products proves to be more memorable and
affordable way to generate brand awareness, as well as recall among
your customers.
Studies prove that the recall value of promotional
products is as high as 76.1% while the value of other advertising media
such as banners, television ads and print ads range between 27 and 53
percent.
What Makes Promotional Products so Effective?
Givi

Businesses are constantly trying to find ways to promote their
products or services using different strategies or marketing tools.
Whether you are trying to advertise and raise awareness for your company
by giving out free promotional products, or sell something with your
brand name and logo printed on them, you can't go wrong either way. Some
companies like looking for personalized items they can give out to
their clients and customers which they will constantly use on their
everyday lives and at the same time promote their business. Some of the
most popular products to purchase in bulk and get customized these days
are custom keychains. Key chains are used every day by people of all
ages to carry with them their house keys or office keys. Therefore
giving these out at tradeshows, conventions, conferences or other
promotional giveaway events can be just what you need to expand your
clientele and leave a great impression of your company to everyone.