Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional. The idea is to create a unique, engaging and thought-provoking concept to generate "buzz" through unusual approaches such as:

Prerequisites

Applicable Certificates

Submit Feedback

Thank you for taking the time to submit your feedback about the UCR Extension website. Please be sure to include all relevant information to ensure that we can follow up with your request as soon as possible.