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Fast Company magazine took a look inside Paper Lantern, a company that “invent premises, map out plots and characters, and then match the blueprints with undiscovered writers.”

Sounds a lot like Alloy, but Paper Lantern says it invests more in its authors, giving them feedback and even hooking them up with historical experts. But if you write a blockbuster, don’t expect to get rich. “PLL gets the advance and owns the rights, while authors get a flat fee, a share in the film and TV subrights, and a percentage of foreign rights.” Still, Alloy has launched a lot of author’s careers, and I expect Paper Lantern will, too.

I met one of the writers quoted at the Oregon Coast Children’s Book Writing Workshop in 2010. It was easy to tell she had what it took to get published. And since then, not only has she made a three-book deal with PPL, but she has also sold two books of her own.