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Hey there:Could someone please clarify what is being referred to in the expression "G+ Local landing page URL?" Is this referring to the URL one includes on the G+ business page to the host domain? In other words, there's an unstated inference here that folks are not driving local references to the root domain but, rather, to locaion-specific URLS on the business' site?

Great post and sounds a lot like many of the posts I read on Copyblogger. I do take issue with the "good design can't save mediocre content" remark though. A lot of our clients have pretty mediocre messaging but even mediocre messaging can be organized into a visual hierarchy which makes that messaging read better. It always amazes me how few of our website design clients have no innate feeling for visual/messaging hierarchy. I'm also of the opinion that there's nothing wrong with using decent stock photography -- as long as it is well-chosen and relevant. We usually tinker with the stock a bit to bring it in line with our blog's brand.