Hooters Opens 17th Mexico Location

April 12, 2018

Hooters of America, LLC announced the 17th Hooters location in Mexico, 13 of which are led by franchisee Hooters de Mexico, Hooters de Puerta la Victoria, is now open. Hooters invites local residents and visitors of the quaint state to take a break from the ordinary and enjoy great tasting food with friends and family among iconic Hooters Girl hospitality.

This new 3,995 square foot venue is conveniently located at Avenida Constituyentes Oriente 40, Local R-07, Nivel 1, in Puerta la Victoria. It features a 1,870-square-foot patio, as well as a service-only mezzanine that is 885 square feet. With a second bar in the patio space, the location gives guests front row seats to cheer on their favorite sports teams while enjoying Hooters original and smoked chicken wings.

“We continue to find success in our passion to giving fans across Mexico a taste of Hooters unique experience,” says Alejandro Solis, Hooters de Mexico CEO. “Our goal is, and will continue to be, to create a place where everybody feels welcome, and where our guests can relax and unwind the moment they walk through our doors. Our team’s passion about the iconic Hooters brand continues to be the driving force behind our commitment to further development throughout Mexico over the next seven years, especially as our team has been a part of thirteen out of the country’s seventeen locations.”

In addition to its two bars, one inside and one on the patio, the new location features a wide array of cocktails and craft beers, comfortable seating options, and a top-of-the-line AV package on 33 screens, perfect for watching all the games.

“The Hooters concept has proven to be a tremendously successful model in Mexico,” says Mark Whittle, chief development officer, Hooters of America. “Between the city’s historic center, with fountain-filled squares, and major industrial complexes nearby, introducing the Hooters concept in Puerta la Victoria is a great fit.”

This is the 13th Hooters location owned and operated by Hooters de Mexico in and around Mexico City. The franchisee, a two-time Hooters Developer of the Year award recipient, will more than double the number of its existing locations over the next eight years. Upon completion of its development commitments, Hooters de Mexico will operate 29 Hooters restaurants throughout Mexico.

Hooters finished out 2017 having opened eight new corporate-owned locations and 17 franchise-owned locations. This year, Hooters plans to open at least 14 more corporate locations in the U.S., and an additional 20 franchise locations globally.

Hooters continues its acceleration of restaurant openings and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe.