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Michael F. Easley
Governor
State of North Carolina
Office of the Governor
Governor's Press Office
State Capitol, Raleigh, NC 27603-8001
(919) 733-5612 - Toll Free 1-800-662-7005
FAX (919) 733-5166
For Release: IMMEDIATE Contact: Ernie Seneca
Date: October 6, 2003 Phone: 919/733-5612
GOV. EASLEY DECLARES OCTOBER AS WINSTON MONTH IN TRIBUTE TO R.J. REYNOLD’S 33-YEAR SPONSORSHIP OF NASCAR
RALEIGH – Gov. Mike Easley has proclaimed October as “Winston Month” in tribute to R.J. Reynolds Tobacco Co.’s 33-year title sponsorship of NASCAR.
“R.J. Reynolds has provided thousands of jobs and helped build North Carolina’s motorsports industry to its current stature, an industry that has an annual $1.5 billion economic impact in the state,” Easley said.
The Winston-Salem based company has awarded more than $100 million since 1971 to drivers and their NASCAR teams. It created the sports all-star race, The Winston, which is run each May at Lowe’s Motor Speedway in Concord.
Beginning in 2004, Nextel Communications of Reston, Va. will become NASCAR’s chief sponsor.
“R.J. Reynolds involvement in NASCAR Winston Cup racing has played a major role in North Carolina’s evolution as the Stock Car Racing Capital of the World,” Easley’s proclamation states. “More fans annually attend The Winston in North Carolina than all-star events for the NFL, NBA, Major League Baseball and the NHL combined.”
“R.J. Reynolds fueled NASCAR’s explosive growth to become the world’s most popular form of motorsports by developing interactive fan promotions and on-site interactive racing simulators and show car displays.” The company “pioneered a new era in corporate sponsorship by providing marketing, media relations, operational and technical support services to NASCAR, North Carolina race tracks and others nationwide.”
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Michael F. Easley
Governor
State of North Carolina
Office of the Governor
Governor's Press Office
State Capitol, Raleigh, NC 27603-8001
(919) 733-5612 - Toll Free 1-800-662-7005
FAX (919) 733-5166
For Release: IMMEDIATE Contact: Ernie Seneca
Date: October 6, 2003 Phone: 919/733-5612
GOV. EASLEY DECLARES OCTOBER AS WINSTON MONTH IN TRIBUTE TO R.J. REYNOLD’S 33-YEAR SPONSORSHIP OF NASCAR
RALEIGH – Gov. Mike Easley has proclaimed October as “Winston Month” in tribute to R.J. Reynolds Tobacco Co.’s 33-year title sponsorship of NASCAR.
“R.J. Reynolds has provided thousands of jobs and helped build North Carolina’s motorsports industry to its current stature, an industry that has an annual $1.5 billion economic impact in the state,” Easley said.
The Winston-Salem based company has awarded more than $100 million since 1971 to drivers and their NASCAR teams. It created the sports all-star race, The Winston, which is run each May at Lowe’s Motor Speedway in Concord.
Beginning in 2004, Nextel Communications of Reston, Va. will become NASCAR’s chief sponsor.
“R.J. Reynolds involvement in NASCAR Winston Cup racing has played a major role in North Carolina’s evolution as the Stock Car Racing Capital of the World,” Easley’s proclamation states. “More fans annually attend The Winston in North Carolina than all-star events for the NFL, NBA, Major League Baseball and the NHL combined.”
“R.J. Reynolds fueled NASCAR’s explosive growth to become the world’s most popular form of motorsports by developing interactive fan promotions and on-site interactive racing simulators and show car displays.” The company “pioneered a new era in corporate sponsorship by providing marketing, media relations, operational and technical support services to NASCAR, North Carolina race tracks and others nationwide.”
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