The recent US President's Cancer Panel Report, which urged consumers to minimize their cancer risk by eating organic food, gave an indirect boost to the organic petfood trend, according to Zootoo.

Organic petfood sales from 2009 saw an increase due to the
organic trend in human food in addition to the humanization of
pets, reaching US$84 million -- up almost 10% from sales
in 2008, according to the
Organic Trade Association
's 2010 Organic Industry Survey. The panel report's emphasis on
avoiding foods produced using chemicals and pesticides may help
organic petfood sales continue to increase this year.

However, the OTA acknowledged that organic food can only
assure the potential for less toxic residue in food,
meaning organic petfood is not necessarily healthier than
conventional petfood.