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Most people are aware of Google Analytics and all the great statistics and analytics that it produces. Some people will also be aware that if you use mass/bulk email marking campaign software's like MailChimp, that you can get a similar set of statistical reports.

The fate of the free Internet will be decided at a private meeting in Dubai on December 3. UN member nations will argue for or against a plan that would give control of the Internet to the ITU, instead of the current NGO multiple stakeholder approach. Some within the US government have already voiced their opposition, and now the EU is joining them.

Focusing your marketing efforts on the conecept of 'Local' seems to have decreased over the years with the major grown of websites and the fact that your website turns your business into a globally accessible business. Business may have forgotten about 'Local', but the search engines like Google never did. In fact, Google and other search engines rank your website on many 'Local' factors. Add to this that current marketing trends are moving into have a graeter focus on promoting your business locally.

Selecting the right channel is the first step to any successful marketing strategy. View the chart below to see what factors influence this decision for marketers faced with an increasing array of choices in our digital world.

Ok, so everyone knows what an email signature is right? For those that don't, its the text at the bottom of every email we receive from business's that has the senders name, position, phone, fax, email, etc (company contact details). In my experience, most company's don't take this very seriously and quite often if you receive emails from different people at the same company, their emails signatures will have a completely different look and are branded differently. Then there are email signatures that look like, well......not professional!

In my last discussion I very briefly discussed how the digital age is changing the face of sales and how this is critical to your companies strategy to increase sales performance and the importance of the "online image" of your company.

Statistics dictate the need for certain changes to email marketing strategies.
Mobile email marketing is getting more important to consumer marketers. More users are looking at email content on their mobile devices and expect proper optimization on their devices.
The benefit of designing for mobile is that a percentage of users are already making purchases through their devices. As more trust grows within this industry, it can be expected that the number of consumers will grow.

The chart below shows the results of research conducted as a survey to thousands of CEO's. The question that was asked: What areas will you see as most important or least important for you to spend your marketing dollars on in 2012.
What the chart illustrates to me is that the old way of sales and marketing is declining. If you wanted to market your product, the old way to do things would be the bottom 3 results on the chart below: Telemarketing, direct mail, and trade shows.

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