Return on Marketing Investment (ROMI) masterclass

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Junk status – hard times ahead for your business. How do you now justify and optimise your marketing spend?

Marketers need to understand the financial impact of their marketing, sales and go-to-market channel plans. Reliable and objective Return on Marketing Investment (ROMI) and metrics must be built into a marketing strategy to optimise the marketing spend over the short and long term.

The module adopts a participant-centric approach. It
is with this intent that the pedagogy will leverage the collective corporate
experience and intellect of the participants to enrich learning. The cases have
been carefully balanced to cover the breadth of the field, facilitate in-depth
discussions and class-wide participation. The case conversations are enhanced by participants’
bringing their own challenges in marketing for in-depth discussion in the class.

Masterclass facilitator - Ian Rheeder

Ian is a registered Chartered Marketer (CM), the highest professional marketing qualification recognised in Europe. He also has an MSc (cum laude) in The Management of Technology & Innovation. Prior to starting Markitects Consulting in 2005, his last corporate position was Marketing and Sales Director for the global zipper giant, YKK. He is currently a part-time faculty at GIBS.

Venue

GIBS campus, 26 Melville Road, Illovo, Sandton, Johannesburg

Date and time

14 June 2017 from 8.30 am to 4.00 pm

Fee and cancellation policy

R4 600 pp includes masterclass materials, lunch and refreshments for the day.

Payment must be received two weeks prior to start of masterclass to secure seat. Please adhere to cancellation policy outlined below.

Online booking

To book your seat, please click APPLY NOW. If you have queries on how to book online or have any problem with registering online, please send an email to support@gibs.co.za