The nightmare of becoming a PR client

Victoria Tomlinson posted this on Friday, May 10th, 2019

After 30+ years working in PR – in-house and then setting up and running Northern Lights – we launched Next-Up last year, a business to help people use their skills and find opportunities in unretirement.

Initially Next-Up was far more of a consumer business – selling to individuals direct, whereas our PR skills are in the professions and B2B.

So we decided to appoint a PR agency to do our PR – partly because we were all focused on getting the business itself going, partly because we felt we probably needed different PR skills and contacts.