Why Every Oracle Commerce ATG Platform Needs PIM

In today’s fiercely competitive omnichannel environment, businesses can be held back by the inadequate technology behind their sales points. That’s why many companies support their ecommerce endeavors with Oracle Commerce. The top-ranked Oracle ATG web platform powers a host of the world’s biggest brands, many of which are converging this week at the Oracle Commerce Users Group Pipeline Pros event.

Oracle ATG offers a long list of powerful features. However, its vastness also results in a system that can be challenging to master, even with ATG tutorials. This is particularly true for beginners or those struggling to resolve issues that arise. Many of its modules, like the Business Control Center (BCC), take considerable time and training to understand. So, how do you crack the code?

Answering that question leaves many businesses forced to choose between losing efficiencies or hiring costly IT consultants to customize and support the Oracle ATG system.

In fact, one blogger noted, “If you are able to get good knowledge of ATG, you will be most the wanted person all over the world.” Well, that’s great for IT contractors. But not so much for cost-conscious businesses.

How can you launch an advanced ecommerce platform like Oracle ATG while keeping a competitive pace?

Think of Oracle as a powerful vehicle for your ecommerce success. The complexities of its tools, however, can leave your business spinning its operational wheels. A Product Information Management (PIM) system can shift it into drive.

Without an enterprise-wide PIM platform, content generation for products can be a lengthy and complicated process wrought with errors. This impacts your business in areas including data quality, speed-to-market, global expansion, operations, customer satisfaction, and more.

It comes down to flexibility and functionality. For companies struggling to effectively harness the power of Oracle ATG without a flexible back end, it can feel like trying fit a square peg in a round hole. A PIM and Master Data Management (MDM) platform solves this problem on both the business and the technology side.

EnterWorks PIM puts content generation back in the business users’ hands.

By integrating the EnterWorks Enable™ PIM/MDM platform with Oracle ATG, businesses get a total solution for ecommerce success.

The Enable™ platform puts product content generation and management back in the hands of your business users. Enable offers integrated tools for Oracle ATG support. A snapshot includes asset creation, swatches support, and automated workflow, as well as a unique preview feature.

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.