Was Microsoft’s Surface tablet saved by the holidays? What will parents look for in the next generation of tablets for children? And what will 2014 bring to the tablet space? These are all questions Chitika’s Mobile Division General Manager answered in an interview for Bloomberg West Television.

Was Microsoft’s Surface tablet saved by the holidays? What will parents look for in the next generation of tablets for children? And what will 2014 bring to the tablet space?

These are all questions that Matt Kojalo, Chitika’s Mobile Division General Manager, answered in his January 3 interview with Emily Chang for Bloomberg West Television.

In his analysis of surprising shifts in the mobile space, Matt referenced recent Chitika Insights data pulled from our network of over four billion catered ad impressions per month. He speculated on how price cuts and the holiday season had a great impact on the rising usage share of Microsoft Surface tablets in North America. Meanwhile, our Holiday Mobile Progress Report provided kindling for a discussion on the future of the competitive mobile device market.

Here are a few highlights:

Microsoft’s Surface tablet price reduction, combined with a timely holiday push, has helped it become an established competitor in the tablet market

What will 2014 bring? A stronger Windows presence in a world currently dominated by Apple and Samsung

What about tablets for children? In the future, parents will be looking for waterproof, drop-proof and “buy-proof” tablets with

parental restrictions on content. But for now, many parents are content to hand off their old devices to their children while upgrades go to the adults