Elections

Data is increasingly at the center of successful elections, and TargetSmart offers the industry’s leading political targeting data. We bring a unique approach to federal, state, and local elections that engage in large-scale public interactions, driving outcome-changing improvements in targeting and effectiveness.

Our Work

WHAT WE’VE DONE

In 2016, Question 5 asked Boston voters to impose a new property tax on themselves to support affordable housing. TargetSmart polling built a support model for the affordable housing coalition, asupport score for the measureand found that renters were important targets for the ultimatelyvictorious campaign to pass Question 5.

TargetSmart analytics helped pass a pro-transit ballot measurein Marion County,Indianathat sought toexpand the transit system in Indianapolis. Our support model guided persuasion, targeting, and the get out the vote effort to bring out a pro-transit coalition.

Vin Gopal defeated a three-time incumbent in his race for State Senate in New Jersey thanks to TargetSmart polling. Our viability poll showed a tough path to victory for Gopal that depended on turning out his base and appealing to moderates on issues like property taxes. TargetSmart modeling, benchmark polls, and tracking polls informed that message and paved the way for his 8-point victory in a marquee 2017 race.