If Impossible Foods, maker of the plant-based Impossible Burger sold in restaurants nationwide, wants to sell its product uncooked directly to consumers, it will need to get pre-market approval to use its key ingredient.

Six consumers shared their meat purchasing habits, including how much price, taste, appearance, animal welfare, antibiotics and labeling claims matter during the opening session of the Animal Ag Alliance's Summit.

Squabbles over language are erupting across the food business as established definitions for meat, mayonnaise and milk are also challenged by the likes of lab-grown 'meat', vegan spreads and almond drinks.