Posts Tagged ‘medical marketing’

You already have a Facebook page set up for your practice (and if you don’t you should) but what does it do for you? If you are like many small business owners, posting to your social media account is something that happens “sometimes” and usually just during the holidays. But you can utilize your practice’s…

Today’s Topic: What is Remarketing? Remarketing. Are you familiar with this term? Maybe not but you have noticed its effects any time you are surfing the web. Have you ever Googled a phrase like “Men’s dress shoes” in order to find a pair you might like to buy only to see ads for Cole Haan…

Today’s Topic: New Data on the Power of Online Reviews to Get More New Patients How often do you look up online reviews of a local business you’re interested in before you make any decisions about products or services? If you’re like most people, the answer is all the time. The first thing most consumers…

Everyone thinks they are special (including me). We all know we are better than our competitors. But when our patients ask us why, it is often a hard question to answer with certainty. Even though we may know what makes us better, it not always easy to communicate that to a patient. In the increasingly…

Today we’d like to talk about a source of new patient referrals that is often overlooked in a dental practice. Referrals from your team members. I am not talking about the friends and family referrals that you might get from your receptionist or your assistant (that you feel obligated to offer at a discount), but…

Total Online Presence. Does that sound familiar? It does if you are a client of Practice Treatment Plan. Our clients often hear us say, “It is not enough to just have a website to market your practice online! It requires a Total Online Presence.” Total Online Presence is a system of connected links, listings and…

When you own your own practice you are not just a doctor, but also a business owner, an entrepreneur and a leader. But what makes a person a great leader? Are leaders born or are they made? Famed marketing and management guru Simon Sinek discusses these topics in two short Ted Talks (links below). As…

Welcome to Practice Treatment Plan’s Bi-weekly New Patient Marketing Tips! Delivered to you every two weeks. ALERT! 5 Things You Need to Know About the Recent Google Changes At the end of February Google made some big changes to how they display search results. They removed Pay-Per-Click (PPC) advertisements from the right hand side of…

Welcome to Practice Treatment Plan’s Bi-weekly New Patient Marketing Tips! Today’s Topic: Top 5 Most Popular Objections to Using Call Tracking in Medical / Dental Practices Tracking your practice’s incoming, new patient phone calls is a vital piece of your marketing plan. This is accomplished very easily by placing a unique call tracking number on…

Welcome to Practice Treatment Plan’s Bi-weekly New Patient Marketing Tips! Delivered to you every two weeks. Today’s Topic: 5 Quotes to Inspire Explosive New Patient Growth in Your Practice Are you looking to grow your practice in 2016? Today we shift gears a little bit and provide some motivation to help you do so. Here are…