Immortal Fans

Tasked with tackling the shortage of organ donors in the country, we created a donor card for the club's fans, effectively linking their organ donation to an after-death support for their football team. The card was marketed in TV spots featuring real people needing organs.

Prostate Poke

Prostate Poke

We helped to raise awareness of prostate cancer prevention through a social media campaign on Facebook, where viral pokes by the made-up character of Dr. Jefferson Sinclair, Urologist, were able to hit more than 162,000 men among the target group, which resulted in 30,000 new visits to Oncoguia's website.