[PODCAST] How to Unlock the Doors to Success

JSB Talks Digital Podcast #84

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

Social Media News

LinkedIn integrates groups into News Feed

LinkedIn emailed me this week. They wrote to let me know that they are currently working on changes to the LinkedIn Groups experience.

Their aim is to make Groups a bigger part of the main LinkedIn experience.

In their email, LinkedIn say:

“Our focus on re-integrating Groups back into the core LinkedIn experience means that we will no longer be able to support a standalone iOS app for Groups; that app will stop working as of February 15, 2018. But please know that your existing group memberships and contributions will not be affected as part of that change.’

Discover and access Groups more easily. You’ll be able to access your Groups right from the homepage, and you’ll see the latest content from your Groups in notifications and the homepage feed.

Be a part of richer conversations. You’ll be able to post videos into your groups, @mention the members you want to weigh in, and keep the conversation going by replying to comments.

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Twitter announces in-app notifications about your reports to them

Have you every reported a Tweet, a Twitter user or a hashtag? If like me you have, then you probably wondered what happened to your report?

Now, Twitter is committing to updating users who made reports with in-app notifications. These updates provide more information about the progress of any submitted reports, detailing the results of any report, and listing the specific rules that were broken.

We’ve implemented new signals in our review process to give us context around relationships between accounts in reported Tweets.

Also, when we notify a witness that we’ve taken an action based on their report, we will soon share which policy was violated in the notification.

Interview | Jack Daly

I heard Jack speak at Pendulum Summit in Dublin where Richard Branson was speaking.

But I met him two days later at Momentum Dublin organised by personal development coaches and authors Gerry Duffy, George Anderson and Pat Divilly.

Jack is a leading sales speaker and trainer with over 30 years of sales and executive experience. Jack’s track record is a testament to his real-world knowledge and extensive expertise in sales and sales management.

He is an international speaker, author and during his career has sold two companies to Wall Street.

Listen to what Jack has to say about building a successful career:

My favourite quote from our chat:

Shout-Outs: Three of Jack Daly’s Top Tips for Success

In this part of the show I give shout-outs to individuals, organisations or brands that are remarkable online and worth talking about.

In this episode, I’m giving shoutouts to three of Jack Daly’s amazing success tips.

1. Send Out Cards

For years Jack has been highlighting the importance of regular touch-points with your prospects, customers and clients. This is easy right in the digital age? Simply tag them in a few social media updates?

Jack maintains that something a bit more thoughtful is required. He recommends taking photos on site at client meetings, on his travels and other occasions and quickly turning them into photo cards with his own personalised messages.

Jack says:

“These simple cards have generated several hundreds of thousands of dollars in business over the past couple years, and the momentum continues to grow.”

3. Persistence Wins Over Speed

Jack says that persistence is one of the most (if not the most) important components in a sales person’s toolbox. Following up, cutting through objections with tailored solutions, listening and asking questions will pay off.

Find out more about Jack, download his resources, and watch his videos on JackDaly.net.

Ask JSB

In this part of the show I bring the voice of my listeners onto the podcast.

This week I’m answering a question that I get asked all the time! So next time I’m asked it, I will direct people to episode #84 of JSB Talks Digital. 🙂

And the question is…

“JSB where do you get your energy from to keep producing digital content and for your digital travels?”

Let’s just put it on the record. My consumption of drugs to help fire me up consists of a vitamin C and a probiotic every morning followed by hot water and lemon! I’ve always had lots of natural energy and thankfully it has stayed with me through four decades.

But the biggest secret is that I create a working life that I love love love! I surround myself with clients and team members who understand me and what I can bring to the digital party. Trust me that enthusiasm that radiates back to me recharges my batteries every time. Call it client solar energy!

Don’t forget if you have a burning social media or digital marketing question, simply click on digitaltraininginstitute.ie/askjsb and leave me a voicemail. You can also send me your question on any of our social networks.

JSB’s Column | My Only Fuel is Passion

In this week’s JSB column, I share insights into how I have developed a business which is based around a mindset of passion.

You see, my only fuel is passion.

If I’m not passionate about anything I’m working on, I won’t work on it. I will pass it on and get somebody who is fired up to get the job done. But this rarely happens.

What most of my clients don’t realise is that part of my own criteria to begin working with a new client or on a new project is the passion I get give to the project. If I’m not ‘feeling it’ and think I am the wrong person, I will generally turn it down and perhaps even recommend a colleague in the industry.

I think this is a really good model for success, because I will know deep down that I will show up as my very best self each and every time for my clients. If I’m there with you, you have my full attention and my brain, which is in over-drive considering new directions and creative solutions.

Here’s what else fuels me in business:

Projects that need digital solutions

Industries that are afraid of digital change

People that inspire me because of their passion

Public interest campaigns – ones that make a difference in the world

Storytelling projects which require a digital legacy

Events that bring a room full of people together with a shared vision for digital improvement

If you would like to hire a fully-fuelled JSB for a digital project then get in touch! Simply drop me an email to joanne@digitaltraining.ie.

Joanne is a digital marketing and social media consultant, trainer and international speaker. She is currently working on her second social media book and holds 11 professional and academic qualifications, including a Masters Degree in Journalism and a Masters Degree in Digital Marketing. Joanne loves to empower her clients with knowledge and skills to equip them in the digital age. Be sure to follow her tweets @tweetsbyJSB.