The Wharf Cinema Center Shopping complex is located in the heart of historic Lahaina, directly across from the famous The Banyan Tree and historic Pioneer Inn.

The Wharf Cinema Center is home to a variety of shops and restaurants, including specialties and lunch in an open-air courtyard. It also has first run movies, a postal station, an ATM and a Fun Factory.

The Wharf shops and restaurants are open 9:00am to 9:30pm daily and is handicapped accessible. Parking is behind the Center, accessible from either Wainee or Luakini Sts. A shuttle connects it with Kapalua and Kaanapali resorts.