Like carnauba wax for your high-end clothing.

We know that all who've landed here are true equipe campionissimo and manga.Yio. Or, in non-Assos Speak, Assos fanatics. You've invested in Assos clothing not because of the cost, but because of its unparalleled technical sophistication. And along these lines, you understand that your Assos wardrobe deserves better than your day-to-day apparel. Now, don't get us wrong, Assos apparel isn't delicate stuff, but it does indeed benefit from special care. For this reason, Assos created its Active Wear Cleanser for laundry day. Essentially, it's an antibacterial treatment that's formulated to clean your clothing, to keep the color vibrant, to maintain the elasticity of the fabric, and to maintain the softness of the fabric. And of course, in true Assos fashion, it's PH-neutral and skin-friendly.

Yes, there's an Assos product for every occasion — even for doing the laundry.

The Assos Active Wear Cleanser is available in 300ml jar. Please consult with your official Assos care instructions prior to washing.

Here's what others have to say...

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The Best

Familiarity:
I've put it through the wringer

Assos Active Wear Cleanser is without a doubt the best laundry product for your cycling kit. I've used it for quite a while now, and it cleans beautifully and leaves a nice, clean scent. It is not a harsh cleaner like typical laundry soaps, but a very gentle product that will help preserve those expensive bibs and jerseys.

Comment on ricp840924's review:

Expensive but works as advertised

Familiarity:
I've used it several times

I invested in a pair of Assos bib shorts this year for cycling. When you make that sort of investment its crucial to take proper care of the bibs and follow the washing instructions accordingly. Rather than chance it with other cleaning products I used the sample bottle that was contained in the package. The cleaner does the trick and cleans the bibs leaving them fresh, but doesn't appear to damage the fabric whatsoever. Worth it if you want to get the longest life out of your new bibs/shorts

As it turns out, I did receive an answer after emailing Assos a few weeks ago.

The rep stated that their product is HE compatible. I have tested it several times and it's turned out wonderfully. Just a little goes a long way. I use a little less than the recommended amount and my clothes are just as fresh.