This thread on the BioWare Social Network proposes a community action they are calling "Turn it On / Turn it off For Bioware" for Mass Effect 3 players to offer "EA and Bioware immediate feedback on the importance of the Ending DLC, so they can allocate sufficient resources to make a quality product." Here's how this is to work: "We will turn ON our single player game on April 28th, during a pre-defined period to show EA/Bioware the number of passionate fans who love the series and who will continue to buy their products IF the DLC provides a satisfactory ending. We will then turn OFF our game on April 29th, and refuse to play for a pre-defined time period to give EA/Bioware a clear idea of the potential loss of custom and support they will suffer if the DLC is NOT satisfying." This event has a Facebook page and all the details can be found on Hold the Line.

Yeah, while I don't have any problems with the concept, I question the timing. Wouldn't this be more appropriate after the free DLC is released? More to the point...isn't simply the act of ceasing to give them money really the only message EA or Bioware are really going to listen to anyway? Of course it is.

There is no shortage of games or other worthwhile entertainment forms that are more then willing to take our money.