Mushroom Market to Poised for Strong Growth Due to Consumer Preference for Value-Added Products

The global market for mushrooms is poised for strong growth over the course of the forecast period, with the demand being significantly driven by the rising consumer preference for value-added products, the health benefits associated with mushrooms, and the increasing awareness among consumers about these benefits.

Commonly available mushroom varieties include button, shiitake, oyster, winter, reishi, and paddy mushrooms. By storage, the market can be segmented into chilled, fresh, frozen, dried, canned, and processed. Mushrooms are now available at most local stores as more and more consumers are inclined toward a healthier lifestyle. The rich disease-fighting properties of mushrooms are known to lower the risk of breast cancer as well as prostate cancer, according to recent studies. Most varieties are rich in selenium and several other minerals and are also known to help cut calories.

Although the use of mushrooms as food was recorded long ago, the presence of an organized market is fairly recent. The report offers a detailed assessment of the global mushrooms market and brings to the fore the key factors influencing its growth. The historical, present, and future performance of this market is presented in a qualitative as well as quantitative format, highlighting the major developments along the way. With the help of industry tools such as SWOT analysis, market attractiveness, value chain analysis, and Porter’s Five Forces, the report serves as an ideal blueprint for all those interested in the global mushroom market.

Global Mushroom Market: Trends and Opportunities

Apart from the growing demand for mushrooms, fueled by the many advantages associated with them, the global market has gained momentum in recent years owing to the introduction of high yielding farming systems. This scientific approach to agriculture is aimed at increasing food production and aiding the sustainability of terrestrial and aquatic ecosystems. Keeping in mind the soaring demand for food from around the world, the market for mushrooms has grown with the rising deployment of high-yielding farming systems.

The market is also propelled by the increasing establishment of supermarkets and hypermarkets, in both developed and developing countries. This has ensured the easy availability of mushrooms. Despite the fact that the low shelf life of mushrooms acts as a major deterrent on the market, companies in this space are counting on the development of advanced refrigeration techniques to help boost the shelf life of these products. This is a major opportunity for players in the market.

Global Mushroom Market: Regional Outlook

One of the most significant markets for mushrooms is Asia Pacific, with the demand centered in countries such as China, Japan, and India. The cultivation and availability of several species of mushrooms in these countries acts as a key growth driver. North America and Europe are also important mushroom markets, with Europe playing a major role in their production and processing. In the Americas, the production of shiitake mushrooms has grown significantly, which has boosted the market in the region. Moreover, the rising trend of growing and selling gourmet mushrooms is likely to bode well for this market.