Here's what Matt Lauer announced on NBC's Today Show this morning: "As you know, for months now the White House has rejected claims that the situation in Iraq has deteriorated into civil war. And for the most part, news organizations, like NBC, have hesitated to characterize it as such. But, after careful consideration, NBC News has decided the change in terminology is warranted -- that the situation in Iraq, with armed militarized factions fighting for their own political agendas, can now be characterized as civil war."

Think Progess has some video of MSNBC's Contessa Brewer announcing the decision was made to call it a civil war this weekend.