Media and crisis management is the most visible side of PR. But most of WHAM’s work involves sustained behind-the-scenes work, helping our clients communicate effectively with their customers, staff and other stakeholders. More…

Issue & crisis management

The explosion of what might be termed ‘new ethical' issues is an area here WHAM has been of particular help to its clients.

For a while we had a reputation for handling issues which no-one else wanted to touch.

While some sensitive issues need to be handled with kid gloves, different tactics are normally needed once issues become publicly polarised.

Too often in our experience the targets of emotional protest go into retreat. In these situations they can become victims, with extremely costly downstream consequences in terms of loss of organisational morale and management focus.