Alcohol Advertising

Alcohol Advertising

Alcohol advertising is often a sensitive topic. Societal concerns about alcohol, in particular problems such as binge and underage drinking, mean that it is rarely out of the headlines.

The rules surrounding alcohol advertising are strict. However, it is still possible to come up with creative, effective ads that comply with the Advertising Codes. Receiving complaints about your ad can lead to brand damage and loss of money if the ad gets banned or has to be amended.

The content of this module was created by an expert from
the CAP Copy Advice team. The team are knowledgeable and experienced, so you can be sure the module is packed full
of important information, a challenging assessment and hints and tips on how to stay on the right side of the
rules.

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.

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