The only disgrace is that these comments are accepted as part of a cultural consensus where talent and skill is looked upon dimly and to be met with hostility and potential violence. It’s a stark example of the mentality that prevents us from adapting to a level of technical skill consistent with our European cousins.

There is also another factor at play here when you examine the reaction in context of the other pieces of fantastic skill that we have seen in the last few years. It seems to me these were fêted rather than becoming a crusade for semi-literate Twitter quarterbacks. What’s the difference?

It’s a club that has been pilloried and a support that has been dehumanized to a point where almost no other football fan in Scotland can even allow us a centimetre's enjoyment without trying to poison our pond.

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Now, I’m well aware that Ibrox hasn’t been immune from the chant ‘no one likes us, we don’t care’ over the years but the festering hatred that has grown from the kernel of a few ill-informed blogs and has spread to become a general consensus is genuinely concerning. The period since Craig Whyte’s takeover is a timeline that’s been warped and twisted in the new media where the ethics of journalism have been disgraced and darkened by disingenuous individuals with transparent agendas.

It has developed a flawed narrative that is deeply damaging to our game.