Fun App Store Facts • The percentage of overall App Store revenue generated by free apps with in-app purchases increased from 77 percent to 92 percent from January 2013 to November 2013 • In 2013, about 90 percent of revenue generated from games came from free-to- play titles, while just 8 percent came from paid apps • Two of the top three free apps come from Google (YouTube at No. 2, and Google Maps at No. 3), making Google the most downloaded publisher in the App Store for 2013 • Candy Crush Saga was the most downloaded app in 2013 • More people downloaded Despicable Me: Minion Rush than downloaded Facebook on 2013 • Eight of the top 10 paid apps were games, but the No. 1 overall paid download was a messaging app (WhatsApp Messenger) • Clash of Clans managed to make more money in 2013 than Candy Crush Saga • Disney was the top paid app publisher, with Temple Run: Oz leading the charge • People still love apps a lot – the biggest takeaway

2013 US 2013 Non US 0 10 20 30 40 50 60 70 80 Percentage Applications 2013 US 2013 Non US Most Used Apps (US VS NON US) While Google alone covers 40% of the Global App Industry, rest of the apps are also trying to be in the league Source: Gartner

0 5 10 15 20 Books Business Education Entertainment Games Health Care & Fitness Lifestyle Music News Photography Productivity Reference Sports Travel Utilities Percentage Categories In 2013 games were the most popular category among all closely followed by education. And, rest of the categories have also shown large margin. Top Categories on Apple Store

• Steady growth of smartphones followed by increasing options for different Oses • Growth of Free/Paid apps since 2010-11 is earning revenue from- ads, purchase, in-app purchases and paid • apps. • In 2011-12 application growth in various categories has given an additional support to the application market, encouraging different platforms (RIM, Windows etc.) to build more and more apps • iOS and Android almost creating a bipolar application market in terms of revenue, profit, number of apps, growth etc. • Increasing growth of both free and paid apps mainly in the messaging and social apps category. • Personalized apps like skins, wallpapers and ringtones have shown more revenue prospects • Slow growth of apps in categories like News, Magazine, Health and fitness are largely to be seen in the later part of the coming year Conclusion

Worldwide App Trends and App Store Data Intelligence Overview

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