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Late News

Published on July 14, 2003.

[cincinnati] Kao Corp.'s Andrew Jergens Co. named Kirshenbaum Bond & Partners, New York, and its Media Kitchen unit to handle its $100 million creative and media planning assignment for such brands as Jergens and Curel hand and body lotions, Biore facial care and Ban antiperspirants, following a review. Havas' Arnold Worldwide, New York, was the other finalist. Interpublic Group of Cos.' Lowe, New York was the incumbent. Interpublic's Initiative Media, New York, retains media buying. AAR Partners, New York, handled the review. See AdAge.com QwikFIND aao72l

FDA sets stage for rush of new food health claims

[washington] Food marketers can petition the U.S. Food and Drug Administration starting Sept. 1 for approval to make broader health claims under a regulatory plan outlined by an FDA task force last week. FDA said it will prioritize its handling of applications from marketers and give first attention to those claims offering the most health benefits. It said heart disease prevention claims for tuna and certain other fish would be among the first to be evaluated. New claims could begin to appear in food advertising and on food labels next year.

More LG work for WPP and new Team LG unit

[englewood cliffs, n.j.] LG Electronics disclosed it has consolidated an estimated $100 million in advertising for three U.S.-based divisions (digital display monitors, mobile phones and appliances) with WPP Group, which formed Team LG, an internal unit, to service the business. Y&R Advertising's Brand Buzz picks up mobile phone advertising, previously at Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, New York, and appliances advertising moves to WPP's Marsteller from WPP's Brand Buzz. WPP's Ogilvy & Mather Worldwide, New York, picks up digital display monitors. The previous agency for monitors could not be determined.

Agencies pitch ideas to J.P. Morgan Chase

[new york] J. P. Morgan Chase is talking to agencies for ideas, said an executive familiar with the situation. Interpublic's Foote, Cone & Belding Worldwide, New York, which handles the company's consumer banking, declined to comment. A spokeswoman for J.P. Morgan Chase said, "From time to time we may seek more than a single view on an assignment." J.P. Morgan Chase spent about $14 million in measured media in 2002 on consumer-services businesses, according to TNS Media Intelligence/CMR.

Omnicom said to regain full control of Agency.com

[new york] Omnicom Group has bought back full ownership of Agency.com from Seneca Investments, said an executive close to the situation. Omnicom officials could not be reached. Seneca did not return calls. Agency.com Chairman-CEO Chan Suh declined to comment. In an earlier transaction, Omnicom bought back ownership of another interactive agency, Organic, from Seneca. Terms were not disclosed.

Head of Wal-Mart unit at P&G to retire Aug. 1

[cincinnati] Tom Muccio, president of Procter & Gamble Co.'s Fayetteville, Ark.-based Global Wal-Mart Team, will retire Aug. 1 to start a consulting practice. Jeffrey Schomburger, P&G VP-customer business development for Western Europe, succeeds Mr. Muccio as head of the Wal-Mart unit. Wal-Mart is P&G's No. 1 customer. P&G's Wal-Mart team, founded by Mr. Muccio 15 years ago, has grown to a staff of 300.

New Gatorade TV ad stars `69-'70 Chiefs

[Chicago] PepsiCo's Gatorade this week breaks a 60-second spot, "Origins II," showing how the sports drink went from college football to the pros and featuring players and members of the 1969-70 Super Bowl winning Kansas City Chiefs, the first National Football League team said to have had Gatorade on the sidelines. Omnicom Group's Element 79 Partners, Chicago, handles. Spending was not disclosed.

BK drops Frozen Coke; Coke cooperates in probe

[miami] Burger King Corp. said it dropped Frozen Coke and other Coca-Cola Co. frozen beverages because of disappointing sales. Meanwhile, Coca-Cola said it is cooperating with a federal investigation stemming from a series of allegations, including fraud, raised in a former employee's lawsuit. Coca-Cola last month admitted employees faked results of a Frozen Coke market test at Burger King restaurants so the chain would sell the product nationwide.

Interpublic units pick up work for Interbrew's Bass

[norwalk, conn.] Interbrew assigned U.S. media buying and planning for Bass ale to Interpublic Group of Cos.' Universal McCann, New York, and global creative for the brand to Interpublic's McCann-Erickson Worldwide, New York. According to TNS Media Intelligence/CMR, Bass received $6.8 million in measured U.S. media last year when it was marketed by Diageo. McCann already handles Rolling Rock and Dos Equis, marketed through a joint venture of Interbrew subsidiary Labatt Brewing Co. of Canada and FEMSA Cervesa of Mexico.

FYI . . .

Nike said it will operate athletic shoe marketer Converse, which it agreed to acquire for $305 million last week, as a separate business unit and maintain the management team put in place by the investment group that bought Converse out of bankruptcy in 2001 for $117 million. Jack Boys is CEO of North Andover, Mass.-based Converse. Modernista, Boston, handles the brand. ... The W Hotels division of Starwood Hotels and Resorts put its $3.2 million creative account in review, executives close to the review said. The incumbent, Grey Global Group's GWhiz, New York, will defend. ... Keith Bruce to exec VP-global sports for Omnicom's Radiate Group, Boca Raton, Fla., from senior VP-general manager at sports and marketing agency 361, San Francisco, a unit of Interpublic's Foote, Cone & Belding Worldwide. ... Derek Correia, a former senior marketer with Burger King Corp., and Yum Brand's Pizza Hut, to senior VP-director of marketing at Grey Global Group's Grey Direct, New York, from exec VP-worldwide marketing for teeth whitening treatment marketer BriteSmile. ...