Automating CRM

Most CRM implementations never live up to their original expectations or business case projections, largely because sales reps don't want to use them. Why? Because CRM users view the required data entry as a chore that adds no value to their job (and in the case of sales reps, increases their non-selling time). Once CRM is implemented, it’s perceived as a “monitor and report” system that requires a significant amount of time to keep current, with all the benefit accruing to managers rather than end users.

The fundamental disconnect here is that managers need CRM for pipeline reporting, activity monitoring, and the preservation of “customer history”, whereas end users receive no value from the countless hours required to keep the system up to date to achieve these objectives. This results in the common problem of compliance.A company spends a significant amount of time and money to configure, integrate, and deploy a CRM system, only to find that it's barely used, and the data being entered is of poor quality. In the end, most CRM implementations become nothing more than a glorified contact management system.

Like other CRM systems available today, Complexica's "Touchless" CRM can provide your company with a 360 degree view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications. The difference, however, is that our "Touchless" CRM can provide this without burdening end users with unnecessary data entry. How? By using the Artificial Intelligence to monitor end users as they go about their job – analysing their plans, tasks, and executed activities – and then automatically updating the relevant customer records. We believe that the less time your staff spends updating CRM, the greater their compliance will be.

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"Larry will be our digital expert that will enable our sales team and add that technological advantage that our competitors don't have."

Kerry Smith CEO, PFD Foods $1.6 billion in revenue

"Instead of hiring hundreds of data scientists to churn through endless sets of data to provide PFD with customer-specific insights and personalised recommendations, Larry, the Digital Analyst® will serve up the answers we need, when we need them, on a fully automated basis without the time and manual processes typically associated with complex analytical tasks.”

Richard CohenCIO, PFD Foods$1.6 billion in revenue

"70% - 80% of what we do is about promotional activity, promotional pricing -- essentially what we take to the marketplace. This is one of the most comprehensive, most complex, one of the most difficult aspect of our business to get right. With Complexica, we will be best in class - there will not be anybody in the market that can perform this task more effectively or more efficiently than we can."

Doug Misener CEO, Liquor Marketing Group 1,400+ retail stores

"The key thing that makes such a difference in working with Complexica is their focus on delivering the business benefits and outcomes of the project."

Doug Misener CEO, Liquor Marketing Group 1,400+ retail stores

"Australia needs smart technology and people, and it has been a great experience for me to observe Complexica co-founders Zbigniew and Matt Michalewicz assemble great teams of people using their mathematical, logic, programming, and business skills to create world-beating products. They are leaders in taking our bright graduates and forging them into the businesses of the future."

Lewis Owens Chairman of the Board, SA Water

"Having known the team behind Complexica for some years ago now, I am struck by their ability to make the complex simple - to use data and all its possibilities for useful purpose. They bring real intelligence to AI and have an commercial approach to its application."

Andrew McEnvoy Managing Director, Fairfax Media - Digital

"I have worked with the team at Complexica for a number of years and have found them professional, innovative and have appreciated their partnership approach to delivering solutions to complex problems."

Kelvin McGrath CIO, Asciano

“Working with Complexica to deliver Project Automate has been a true partnership from the initial stages of analysis of LMG’s existing processes and data handling, through scoping and development phase and onto delivery and process change adoption. The Complexica team have delivered considerable value at each stage and will continue to be a valued partner to LMG."

Gavin SaundersCFO, Liquor Marketing Group

“Complexica’s Order Management System and Larry, the Digital Analyst will provide more than 300 Bunzl account managers with real-time analytics and insights, to empower decision making and enhanced support. This will create more time for our teams to enable them to see more customers each day and provide the Bunzl personalised experience.”

Kim HetheringtonCEO, Bunzl Australasia

"The team behind Complexica develops software products that are at the cutting edge of science and technology, always focussed on the opportunities to deliver a decisive competitive edge to business. It has always been a great experience collaborating with Matthew, Zbigniew and co."

Mike LommanGM Demand Chain, Roy Hill Iron Ore

"The innovations that the Complexica team are capable of continue to amaze me. They look at problems from the client side and use a unique approach to collaborating with and deeply understanding their customers challenges. This uniquely differentiates what they bring to market and how they deliver value to customers."

John Ansley CIO, Toll Group

"Rather than building out an internal analytics team to investigate and analyse countless data sets, we have partnered with Complexica to provide our sales reps with the answers they need, when they need them, on a fully automated basis. We are excited about the benefits that Larry, the Digital Analyst will deliver to our business.”

Peter Caughey CEO, Coventry Group

“Complexica’s Order Management System and Larry, the Digital Analyst will provide more than 300 Bunzl account managers with real-time analytics and insights, to empower decision making and enhanced support. This will create more time for our teams to enable them to see more customers each day and provide the Bunzl personalised experience.”

Kim HetheringtonCEO, Bunzl Australasia

"As an innovator in the packaging industry, the Detmold Group is always seeking new ways to deliver maximum value and service to our growing base of customers. Given the rise of Artificial Intelligence and big data analytics in recent years, we are keen to explore what’s possible in this exciting new field using the cloud-based software applications developed by Complexica."

Alf IannielloCEO, Detmold Group

"After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force. The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights."

"After evaluating a number of software systems available in the marketplace, we have ultimately selected Complexica as our vendor of choice for sales force automation and CRM. Given the large SKU range we carry and very long tail of customers we serve, Complexica’s applications are best suited to deal with this inherent complexity without burdening our staff with endless data entry."