Here is what Davis told The Huffington Post: “For a long time, it was just a joke. Everyone in my family would give each other worse and worse cards. Some were highly inappropriate and others just had terrible puns.”

Then he and his sister (Jamie) hit on the idea that selling prints of his ass would make some money.

Is it just me, or having your sister thinking you can make some cash by selling your ass rings a little creepy?

Davis assures that the cards are prints and the originals are safe in his — or his sister’s — possession. And now they are hoping the ‘heart-shaped’ asses will be a big Valentine’s seller and offer something different in a card.