Director, Media Trading

iSOCRATES is the leading end-to-end provider of Programmatic Resource Planning and Execution serving publishers, marketers, agencies and their suppliers.

iSOCRATES has three lines of business: Strategic and Operations Consulting, Managed Service Platforms and Business Process Outsourcing. The company is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A. with its global delivery center in Mysuru, Karnataka, India.

iSOCRATES is staffed 24/7/365 with proven specialists who save clients’ money and time achieving transparent, accountable performance while delivering extraordinary value. Savings stems from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

Job Description

iSOCRATES is looking to add a senior leader to manage both the demand-side and supply-side media trading teams supporting agency, advertiser and publisher clients. This executive’s main responsibility is to lead Trading for the company. The Director, Media Trading will manage all trades for active campaigns and digital property monetization. He/she will also recruit, train, manage and inspire the team that monitors, analyzes and optimizes all paid ad trading and campaign performance to ensure successful delivery and to support all programmatic, audience extension and audience development programs.

The ideal candidate will have experience directly leading ad monetization and ad operations teams as well as experience supporting programmatic, audience and audience extension/development teams. A key part of this role will be to analyze digital traffic specifically concerning digital ad sales production, audience, yield and implementation (impressions, fill and delivery goals). Must possess strong analytical and audience and price action data-focused sensibilities and skills. Strong understanding of digital advertising as it relates to creation, implementation, optimization and analysis of campaigns. The ability to project manage, multitask and work well with U.S. and offshore team members is also a must to be successful in this position.

Primary Responsibilities

Manage Trading P&L while support the Director, Global Delivery and Global COO with booked revenue and COGS activity reports daily and at the end of each week and month, as well as other paid campaign accounting related efforts specifically tied to campaign delivery

Manage programmatic ad trafficking from implementation to optimization of all direct sold and indirectly served advertising campaigns

Manage directly Trading (including Yield, Campaign Management and Ad Operations) and work productively with Data Science, Operations, Finance, and Business Development team members to monitor performance of all programmatic and audience informed media campaigns across iSOCRATES’s business partners’ media channels: Website, Mobile Applications, Social Media platforms and more

Create and deliver digital monetization and insights findings via advanced modeling via Excel, DOMO, Sigmoid, Datorama or other BI tools including iSOCRATES’s own with the goal of offering insights to key stakeholders to ensure campaigns are performing successfully as well as keeping our internal teams informed of overall company and business partner performance patterns