The process of making one's own alcohol at home is certainly possible to the average consumer, but the task can be both daunting and time-consuming—to remedy this, Firebox created a juice fermentation kit that rapidly transforms one type of beverage into another.

The Firebox 'Juice to Booze' kit promises to transform juice (that has a minimum sugar content of 20g) into alcohol with the addition of a "magic powder" packet. In as little as 48 hours, one will be able to enjoy their new alcoholic concoction. The longer a juice product is left to ferment, the more potent it will become, with Firebox noting that "drinks with a max strength of 14% alcohol" have the potential to be created with the DIY Juice to Booze kit.