Video Marketing Made Easy

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.

Latest Trends and Facts In Video Marketing

# – 74% of all internet traffic in 2017 will be video “It is crucial for marketers to start creating and incorporating video as part of their content strategies.”

# – 52% of marketing professionals worldwide name video as the type of content with best ROI“Marketers can learn about views, how much content was viewed, in what order and their geographical locations.”

# – 65% of video viewers watch more than 3/4 of a video “Video is the preferred communication style for customers. Start converting text-based information into video-based.”

# – Videos appear to be more prominent as they contain an eye-catching thumbnail image encouraging more clicks “Eye-mapping study of SEO video results shows that consumers tend to pay more attention to video listings.”

# – 93% of marketers use video for online marketing, sales or communication“Video content is very diverse and can be used in multiple ways. They can be embedded on websites, shared in email campaigns, used to communicate internally, train sales team and used for customers and more.”

# – Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26% “Video is a such a powerful communication medium that simply using it in an email subject line gains more positive results.”

# – B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic “Video content is king when it comes to social media.”

# – 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product“Smartphone users have said they rely on video’s from brands to make their purchasing decisions.”