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Berkeley Squirrels

Brand videos

Video is powerful media. The right film, at the right time, can move and inspire an audience like no other format. The videos below can help us tell the Berkeley story and communicate the power of our work and our mission.

Berkeley brand video (Reach Further)

This video was created in 2013 to accompany the rollout of the brand platform on campus. It highlights the diversity of thinking on the Berkeley campus and the many ways in which we “reach further”. A good backgrounder for anyone who wants to understand the mission of the Berkeley brand.

Innovation for the greater good

This video sets the context for the research and advocacy efforts being conducted across various departments at UC Berkeley. And it does this by asking the simple question, “What can we change in a single generation?” Inspiring and emotional, you can show it at meetings where you want the audience to leave with comfort in the future of Berkeley.

Piano

The first video ad in the Berkeley brand campaign (“Innovation for the greater good”) tells the story of a piano player with a special gift. This 30 second video provides an inspiring, emotional glimpse into a future made possible by research conducted at Berkeley.

Skate

The second video ad in the Berkeley brand campaign (“Innovation for the greater good”) tells the story of a skateboarder with indomitable spirit. This 15 second video delights the audience and portrays a compelling future scenario, made possible by Berkeley research.

That’s Berkeley

This video, created in 2012, takes you on a journey through Berkeley – touching on our rich history, academics, research, student life and athletics – all tied together with the indomitable spirit that defines our public mission.