Today we have for you (supposedly) the world’s largest gummy bear. It’s 27 pounds of gummy, which is the equivalent of 450 servings. The price tag: $149.95. Perhaps it’ll even win the nomination for most expensive gummy bear.

The bear is called B.O.B, for Big Ol’ Bear, and it’s marketed as a versatile giant candy with 11 different flavors.

Gummy bear suggestions from the company:

1) Chew, Chew, Chew

2) Cool it in the fridge then cut fine slices with a knife (kids, get your parents to help). This is a great way to enjoy your gummy piece-by-piece and make it last.

3) Serve it as hors d’oeuvres at a party. (Use a knife to cut into cubes for a delicious conversation piece. )

4) Warm it up in the sun and have a stretch tug-of-war with a friend.

Now we’re not sure if the fourth option is the best way to use up $149.95. Sounds like an expensive tug-of-war.