An Australian cave system has become the world's first attraction to offer self-guided tours in Klingon.
Launched at OzTrek3 in Sydney this past weekend, the tour takes visitors into deep space, sort of, in the language of those whose foreheads resemble the attraction itself.
The Jenolan Caves are a National Park and tourist …

dang...

Strategy Boutique Overdose

Let me first start of by saying I love the Caves. Been visiting there since I was a lad and just this year I took my own son to see them. Great stuff.

But for chrissake, I don't know whether they have got some new management in or perhaps have been seeing strategy boutique consultants on the side but there have been some ridiculous decisions made lately.

Top of the list is their "rebranding". For years they have had an official emblem that included an image of their most famous formation on with the normal crest and mottos that you would expect.

Just last year, some jobsworth knobend decided that this should be changed to a donut. Yes, I said a FRICKIN DONUT.

You can see both the new (top left) and the old (bottom right) on their "contact us" page here;