This social network, in addition to being my favorite one, was created to show all the new trends and novelties of all fashion brands that we love and the celebrities that interest us. I’m sure that the first thing you do when you wake up is to open your Instagram. That’s why the creative geniuses of this community created @shop, an account dedicated to making purchased recommendations to users.

According to Business of Fashion, the account will publish fashion, beauty and decoration brands, selected by an editorial team from the Instagram offices. The content is aimed at women between 20 and 30 years old. What’s the best thing about this? Every day a post will be published to publicize each of the brands involved and the story behind them.