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About this workshop

Beyond badges and progress bars, game design principles and structure can be applied to online and offline businesses to engage your users.
This class caters to entrepreneurs, business owners, product managers, UX designers and developers in the digital industry who are looking to understand user needs and motivation. Common game design principles and philosophies will be shared and concrete examples of game design in businesses will be dissected in an interactive workshop.

Takeaways

Students will learn about:
- The two types of activity loops in a gamified system: engagement and progression
- Creating narratives in their business interfaces to retain and engage users
- Designing, prototyping and testing meaningful game elements such as feedback and rewards for user engagement
- New insight and understanding on ways to engage with users and customers

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