Examples of successful projects for private sector organisations.

Services: Undertook an international business strategy and market research, identified market opportunities, identified potential strategic partners for the entry in an emerging market and organized meetings with potential partners.

Results: The client company benefited by leveraging market opportunities, establishing collaborations with the right partners, and having its products and services timely introduced in an emerging market.

STRATEGIC ALLIANCE DEVELOPMENT FOR THE DISTRIBUTION OF A GREEN TECHNOLOGY

Services: Undertook a market research and international business strategy, identified potential strategic partners for the distribution of a new technology and organized meetings with potential partners.

Results: The technology company benefited by establishing a strategic alliance with a large distributor company and having its new technology distributed on a large scale in an emerging market. The large company benefited by gaining access to innovation. Both partners gained by increasing their revenues and improving their market position
in a fast-paced, competitive industry.

MARKETING AND PARTNERSHIP STRATEGY FOR AN INTERNATIONAL PROGRAM

Services: Developed a marketing and partnership strategy, identified partnering opportunities, developed list of potential partners, defined roles and responsibilities of selected partners, recommended joint marketing and communications activities and products, and created an implementation plan.

Results: The client company was able to gain market insights, engaged with priority partners offering the best marketing return, reinforced its presence in both existing and new market segments, and promoted its products and services to targeted audiences.

BUSINESS PLAN DEVELOPMENT LEVERAGING MARKET OPPORTUNITIES AND PARTNERSHIPS

Services: Developed a business plan including market and competitive analysis, marketing and sales strategy, ecosystem mapping, and identification of strategic partners to allow the company to grow and compete.

Results: The company gained a plan that fit the strategic vision of its executives, with implementation solutions to grow and sustain the company on the long term, partnering with the right companies to maximize its marketing impact in chosen market segments and gain a competitive position in its marketplace.

COMMUNICATIONS STRATEGIES FOR THE LAUNCH OF A NEW ENERGY EFFICIENCY PRODUCT

Services: Developed communications and media strategies and products for the launch of a new product, attracted media and provided background information to media on new products, and positioned the company to win a product innovation award.

Results: The company benefited by receiving media coverage that increased the number of prospective clients and sales. The client also won a business innovation award from an industry association, extended its product line offering to existing and new customers, retained its status as a ‘partner of choice’ to its partners and customers, and gained an important edge over the competition.

Examples of projects for non-profit and public sector organisations

Services: Developed a marketing partnership strategy for a program, identified and selected internal and external priority partners, defined roles and responsibilities of partners, identified joint marketing and communications activities and products, and created an implementation plan.

Results: The client organisation was able to strategically promote its program to targeted audiences, strengthen the program’s brand among stakeholders, leverage relationships with existing partners offering best marketing return, and develop collaborations with new partners.

Results: The client benefited from market insights and secured marketing strategies that strengthened its program. The client was also able to revive its marketing strategies, leverage market opportunities, promote its program to targeted audiences, and built collaborations with new organizations.

Services: Planned trade missions in multiple cities around the world, identified potential partner organisations in key sectors, briefed senior executives before the meetings with organisations, and organised meetings with selected organisations in United States, Europe, Latin America and Asia.

Results: The economic development organisation had successful trade missions in various countries, met with a large number of organisations in various markets around the world, and obtained strategic advice to develop collaborations with organisations in various sectors.

PLANNING OF AN EVENT TO SHOWCASE PARTNERSHIP PROJECTS OF A COLLEGE WITH THE INDUSTRY

Services: Developed a program showcasing applied research partnership projects of an educational institution with the industry, invited speakers and partners in key sectors, and marketed and promoted the event to target audiences.

Results: The educational institution had a rich event program to promote the institution and its partnerships with the industry in various sectors with a large numbers of participants from various sectors attending the event, and attaining good visibility for the program in media.

Results: The client organization was better able to monitor the performance and results of its programs and projects, manage its programs, resources and costs, engage effectively with its partner organizations and communicate results to its various stakeholders.

JOINT MARKETING AND COMMUNICATIONS STRATEGIES AND PRODUCTS

Services: Developed joint marketing and communications strategies and products and managed collaborations with partner organizations.

Results: The client organizations gained exposure for their programs and services, leveraged marketing communications opportunities, and built strategic marketing relationships with key organizations.