Hungry – and lazy – customers can now search for restaurants and local businesses on online review site Yelp using emojis.

Emo-what?

Emojis: ideograms or smileys used in Japanese electronic messages and webpages. We’re pretty sure you’ve used one at one time or another – well, maybe not to find food, but to convey your moods, thoughts, and feelings on Twitter or Line.

A new update to Yelp’s mobile app enables users to search for establishments using these ideograms and find relevant results. Emojis can range from a slice of pizza or a cup of coffee to non-food-related products and services like, say, lipstick or women’s clothing.

It’s not a groundbreaking feature that will sway consumer behavior and revolutionize the way business owners interact with existing and potential customers. But we still think it’s a sweet little touch, given how popular emojis are. Yelp CEO Jeremy Stoppelman made sure that even if you use the poop emoji, the app will still deliver relevant results. Check out this cheeky tweet:

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.