03 February 2015

February's Finest

The beer is chilled and the brand list is hot as Jacket Required prepares to open its doors tomorrow with its eighth show, showcasing autumn/winter 2015 collections.

Testimony to previous editions, the event welcomes more collections, yet retains the same focus on quality of brand, diversity of offering and uniqueness of experience. The directional menswear trade show, continues to provide a platform for some of the best established and new labels from around the world all under one roof in Shoreditch - the centre of London's creative scene.

See the full international line-up of over 250 collections, ready to welcome buyers and press on the Jacket Required Brand Page of the website.

Founded in 2004, Brixton is the collaboration of three friends with the wish to convey their
lifestyle through unique products. The clean, classic design of the collection has a
modern, yet timeless feel and each piece is constructed with the commitment to bringing
customers quality products they'll want to hold onto forever.

For autumn/winter 2015, Brixton introduce an expanded line of bottoms available in a
range of new fits and materials. Key styles include the 'Fleet Rigid Carpenter' pant
and 'Union Rigid Chino' pant, with special custom heavyweight fabrics. The brand also debut new cold weather jackets this season as well as additional long sleeve tees, fleece and several new fedoras.

HUF

Professional skateboarder Keith Hufnagel founded HUF in 2002, creating premium apparel and footwear designed for a contemporary skating lifestyle.

Drawing from a wide range of inspirations for autumn/winter 2015, HUF’s apparel offering looks to traditional American workwear, military and athletic heritage to produce a versatile collection for all aspects of the season. Collaborating with long-time friends and family of the brand adds further dimension to the collection – including projects with Spitfire, the Harold Hunter Foundation, artist Barry McGee and photographers Tobin Yelland and Ari Marcopoulos. Also for autumn/winter 2015, HUF present Austyn Gillette’s debut signature shoe – the Gillette – a contemporary silhouette that reflects style both on and off the board.

The Hundreds

The world’s first social merchandising company The Hundreds now in its 11th year, is a 2-part lifestyle project that houses both a clothing line and online magazine. Co-founded by Ben and Bobby Hundreds in 2003, their trademark attitude and personal perspective on street subculture, places an emphasis on people over product.

Inspired by the West Coast lifestyle, specifically South California’s skateboarding, surf, punk and hip-hop cultures its design is reminiscent of 1980s surf, with a collection including graphic t-shirts, denim, wovens, fleece, outerwear, headwear and accessories. More than just an online magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct - reflective of the community it represents, dedicated to its fan base.

Boxfresh Eightynine

The original London street wear brand, its city is its home, and its greatest inspiration. Born to do things differently, Boxfresh EightyNine make quality gear you can wear anywhere.

From humble beginnings on a market stall back in 1989, this premium collection bridges the gap between sports luxe and British street wear - showcasing the best of Boxfresh design. A forward thinking capsule collection inspired by premium menswear, spurred on by the success of the brand’s anniversary collection, 25 - the label uses materials such as neoprene, and new techniques of 3D debossing to exude futuristic qualities.

JUNK de LUXE

Keeping up with current trends without being a slave to fashion is the mantra behind Danish label JUNK de LUXE, and its autumn/winter 2015 collection.

With its uncompromisingly urban cross over approach, the brand offer street style with a hint of traditional tailoring, combining fashion and function in an understated manner, for a classic yet modern look. Originally influenced by the Beatnik generation of the 1950s, a strong attention to detail and cut of fabric showcase a design direction rooted in the best from the past, yet pointing forward.

O'Neill x Kyle NG

O’Neill enlist designer Kyle NG, the man at the helm of Farm Tactics, to create a limited edition collection that gives a modern twist to classic surfing. Known for his conceptual vision, the Los Angeles based designer finds inspiration from his Californian roots – weaving together past and present inspired by the Whole Earth vibe of the Bay Area in the 1960s.

In the O’Neill x Kyle NG collaboration, the designer puts forward his modern twist on the classic surf lifestyle and vintage surf trend. Featurings a 3-layer Hyperdry Jacket, an Adventure Series Hyperfleece and pant, Hydro Sweat and backpack – all pieces feature Kyle NG’s individual signature designs and cutting-edge technology.

JACKET REQUIRED LONDON

Jacket Required premium fashion trade show is open exclusively to buyers and members of the press.

Hosting an inspiring, carefully edited international line-up of contemporary menswear and selected womenswear across apparel, footwear, accessories and lifestyle product over two floors at The Old Truman Brewery, London.