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T -»2,»4(h z.-•-··= . c. r Ir -7"•-= *-T-*:.•2-*1»'2*4•.1,;•••67", lill'-f£%2$0:ad•..-........=.. -042.....,·. 042.042 .....- IETIFi=TA'·'T,ikilltiliE».·g.;, w. ., i mi••.'.. 6/-#/4.•1.".4/.2••'R' •h . "**3#4468:'.1111111•'ra#uu..·. : r'**Ji H Left: This German-prototype set is all that Berliner lT-Bahnen presently offers U. S. customers, but plans call for announdng American-prototype equipment this summer. Berliner TT-Bahnen literally means TT Trains of Berlin. How about that T-shaped box? Above: This booth was judged the best at last year's National Model Railroad Show in Columbus. The motto "Die Ideale Spur" means "the ideal gauge." Right: This impressive layout was part of Berliner TTBahnen's display. It was the first Tr layout most viewers had ever seen. Jim Hediger 4<$672#0*)10*412'0•kM/18<-, 8; -*# :.,t,-••&•1' -:S•:9••83':.':r,--<Tr»1. = .... 7<4...139.XYAk<•R••..4S•..,..Ii. '"•*' #5..4 .r:. '.'.,· -«XS#gfuMiltlti*ir•36£•+&14,•A * »,- .t' *4244». -F-"·--1:St:='>===•---l•na,4.:-4. ,··*:W=ijz=,$,Ii,Ii,jir:--•'·m•%'..ilit':"e"",41.• r.r..•- ,•L/.:f- -.. . · - . ' 1 1 The primary supplier of TT kits and i equipment is John E. Harmon, 906 BarleyWay State College, PA 16801. He's accumulated the tooling for practically everyTr scale product ever made in the United States and has placed some of these back in production. 4,19.46 . Ii::Audfw,%41&. P ./, 5,. f.. . 46,- --; . :---i• - . » · - •. '-• 'f,..i'.,4-»< i •. T"2=lheo••bk%'Luke & weg- ,< werth. In 1972 the East German government nationalized the company and .... . mc..f' - ., 1. 1 -'IR•t:.,... . . ._ .. + -'-..- <-4 - .- .4 -fi•.S. ti 1,-r'' 1•12. -./Afl.=• .._ lill/'llilliME,/Ir•-,·S:- '•,4 191'lli Fred Hamilton renamed it Berliner TT-Bahnen. Pro- MODEL RAILROADER editor Russ Larson, left, interviewed Berliner TT-Bahnen president Carlo duction quotas were set by the govern- Parisel last year. Carlo has reversed the former East German company's fortunes. ment, with distribution limited to the Soviet Union, Poland, Czechoslovakia, Hungary, Bulgaria, and Romania. Impa- ern Germany, where customers with tient with all the controls, Herr Zeuke money were to be found. soon left the company. In 1991, at the Nuremberg Toy Fair, By 1989, when the Berlin Wall came the company won Model of the Year - 3:*·sis...•fitilli",-»»•,e-..7'036.,Jim Hediger ;Ad. .;/-, ·P.•1••• I ..:.751 6 ,: ••••• r:.UES*2: • . . ..Ir . 02(12:.- f '''.·•J·· -'•• 1, "160%8018,4 11,9,/4 1 - -1- -11' '-11 - -, 0,-.- . · 2--•u_ 1 / I 't"..,042/. 1 E- - 1036•,%4;**= 1 --1-- 1 1- - *1.-1•d:. •1 - -1 1 96- -14#'**-036 ----«1.1.M, ••N••Ej•DZ#t,4•,•,•,•,•'7.•••' 'PW:41•'••1'i••6*)3 ' '• *•,tlit-:SK•»f - - - -11'111.-111• 1-1111111-11111-111 ',· •'" •I-LI•,i••1•4.••iky" 4. ,, ;Ilf.»Ii';- -1. -4-d·. 'f'-3, . ·042t 96-'6•U·. His success with 'IT in western Germany came through lots of radio and TV advertising, targeting new modelers. Parisel knows that to make major down and Germany was reunified, the awards from Eisenbahn mustrierte (a Ger- inroads into the U. S. market he must economy of Eastern Europe lay in ruins. man magazine) for a new passenger car introduce American-prototype models. Zeuke returned to the company he'd and a new freight train set. Today the He plans to show an F7 locomotive and founded, but the patient appeared too company is on solid ground and is build- Amtrak passenger cars at this summer's far gone. The old distribution system ing a new, modern factory. Its 80 National Model Railroad Show at Valley was dead, and the old customers dealt employees are a far cry from the 800 Forge, Pa. A Connecticut factory will in virtually worthless currencies. The German government established munist period, but it's become a viable mechanisms made'in Germany. an organization called "Treuhand" to western-style business with products reprivatize and revitalize the former East customers choose to buy. German economy. At the eleventh hour, Treuhand turned Berliner TT-Bahnen Conversing with Carlo over to Carlo Parisel, now owner and president. MODEL RAILROADER editor Russ Larson First off, Parisel is not a model rail- that were employed during the com- make the bodies and assemble them to Meanwhile Parisel's U. S. office had already taken orders for 12,000 Germanprototype train sets as of the beginning of this year. Is TT coming home? Herr Parisel Parisel brought the company back by and learned firsthand about his bold the art of the deal. Being subsidized by bringing in new technical.and market- marketing approaches. ing.experts, retraining employees, and Interviewed Carlo Parisel in May 1992 understands marketing, advertising, and the German government certainly can't hurt, and Parisel talks of producing Ger- dramatically improving the products. roader. He's a 46-year-old businessman man quality at Oriental prices. Hang on, Most important, he shifted the market- with a background in the entertainment folks, watching this play unfold could ing emphasis 180 degrees, towards west- and waste management industries. be a lot of fun. 0 MODEL RAILROADER 67