Online Media Kit

Online advertising file and format specifications. The specifications below follow the IAB guidelines for all similar ad sizes.

Ad Creative Dimensions

Max File Size

RecommendedMax Animation Length

File Formats

In-page Ad Creative Sizes

120x240 Mini-Skyscraper

30k

:15 - 3 loops

GIF, JPG, SWF

300x150 Spotlight

35k

:15 - 3 loops

GIF, JPG, SWF

180x150 Story Rectangle

35k

:15 - 3 loops

GIF, JPG, SWF

300x250 Island

45k

:15 - 3 loops

GIF, JPG, SWF

468x60 Banner

55k

:15 - 3 loops

GIF, JPG, SWF

728x90 Leaderboard

75k

:15 - 3 loops

GIF, JPG, SWF

980x30/300 Expanding Pencil*

40k/80k

:15 - 3 loops

SWF

Mobile Ad Creative Sizes

320x50 Banner

30k

:15 - 3 loops

GIF, JPG

300x250 Carousel

45k

:15 - 3 loops

GIF, JPG

160x600 Skyscraper (Tablet only)

75k

:15 - 3 loops

GIF, JPG

Flash Ad RequirementsVersions - up through Flash 10

Click TrackingFor Flash creative to click through properly in our ad serving system, clients must insert the "clickTAG" variable into the .fla file so that performance can be properly tracked. Targets for clickthrough must be set to _blank to open in a new window.