On July 4th physicists working in Geneva at CERN, the world’s biggest particle-physics laboratory, announced that they had found the Higgs boson (see article). Broadly, particle physics is to the universe what DNA is to life: the hidden principle underlying so much else. Like the uncovering of DNA’s structure by Francis Crick and James Watson in 1953, the discovery of the Higgs makes sense of what would otherwise be incomprehensible. Its significance is massive. Literally. Without the Higgs there would be no mass. And without mass, there would be no stars, no planets and no atoms. And certainly no human beings. Indeed, there would be no history. Massless particles are doomed by Einstein’s theory of relativity to travel at the speed of light. That means, for them, that the past, the present and the future are the same thing.

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all.
In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career.
Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.