Projects

PUMA x Daily Paper

To celebrate a 20-year partnership with African Football, Puma and Daily Paper Decided to try something different to launch their Fall|Winter 2017 Collection.

Instead of spending the money allocated for a launch party, they opted to put the funds into the development of football field in Ghana. Ghana also happens to be the motherland of one of the Daily Paper founders.

Makewild helped Puma and Daily Paper share this story, creating a 5-minute short film and several shorter social teasers as well as taking photos of the Ghana National Team wearing the collection. The campaign received an estimated 21 million page views.