FLINT, MI -- The ATF is looking to Flint residents to report violent firearm related crimes and possibly get paid for their efforts.

The Detroit Field Division of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) announced a new advertising initiative in the Flint-area that will encourage residents to report gun violence.

The ad campaign's message "HELP US HELP YOU! - Report Gun Violence" will be displayed throughout the city on poster boards and buses beginning this week. The campaign will also provide residents with the ATF hotline number 1-800-ATF-GUNS that can be called 24 hours a day, seven days a week.

Any information that leads to a successful prosecution may provide a reward of up to $10,000. Tips may be reported anonymously.

The goal of the advertising campaign is to increase awareness and get citizens involved in the security of their city.

The advertisements will run via CBS Outdoor locations in neighborhood areas and on the Flint MTA bus lines.