Apple: Haters Gonna Hate, Our Notch Is Great

The iPhone X notch is without a doubt one of the most controversial features introduced by Apple lately, with people across the world mixed on whether Cupertino made the right call to embrace such a design for its anniversary iPhone.

The purpose of the notch, however, makes it a key part of the iPhone X, and this is exactly why Apple says it’s important to have it on the device. In an interview with Tom’s Guide, Apple’s vice president of iPhone, iPad and iOS product marketing, Greg Joswiak, defended the notch, explaining that it’s actually living proof of the way the company innovates with every iPhone generation.

“With all of those components, this is one of the most densely packed technology areas I think we’ve ever done. It’s one of the most sophisticated pieces of technology we’ve ever done in such an incredibly small space,” he explained.