Chicago Roundtable

TV and Digital: Together at Last

Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships, and much more.

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- Industry-Sourced Conversations -

Video marketing is fractured with clear lines of separation in most organizations between TV and Digital, but the most successful campaigns are born from marketers who know how to best utilize both in harmony. VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.

The Videonomics Chicago Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. The roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.

What makes VMA Roundtables unique:

Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.

Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.

High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.

What past attendees are saying about the Videonomics Roundtable series:

“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”

-Jonathan Anastas, VP, Global Head of Digital & Social Marketing at Activision

“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”

-Scott Clark, VP, Head of Brand Partnerships at Innovid

“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”

Opening Remarks

The burning question: Is TV Dead?

This case study will shine a light on current trends in video and total media consumption and ground us for the day. What’s driving the changes in viewership and how is that affecting the supply and demand of the TV marketplace? What are the implications for advertisers?

Advanced TV Reality Check

Marketers are being told a lot of what can be done regarding TV targeting by networks but what is the actual state of buying premium video and leveraging data? What is possible and what are we being sold a bill of goods on?

Advanced TV Case Study

Starcom Mediavest Group is spearheading addressable TV work with a broad expanse of clients, helping bring new levels of accountability, and allowing brands to more accurately measure the engagement and effectiveness of their television campaigns. In this session, Daniel will share an addressable case study on one of their Pharma/OTC clients.

Debunking the Myths of Programmatic Media and Big Data

Gone are the days of mass marketing; here to stay is the personalized brand experience. Big data, algorithmic learning, and programmatic media have paved the way for brands to create customized experiences with each customer. Your brand may already be deploying this at scale. But while the buzz words sound legitimate, can you claim your knowledge is?

In this panel, brand and agency experts will discuss the foundations of programmatic media, big data, and analytics. Conversations will evolve to debunk current myths and misconceptions, and answer the not-so-simple questions related to the future of media investments and measurement.

Break

Facebook & YouTube: Leveraging Giants to Reach Your Target Audience

Video viewers are flocking to YouTube and Facebook like never before. Regardless of who is the bigger giant at any given moment, these massive sites both require an understanding of their respective strengths and weaknesses. What are the implications of how users are using each site? Are these completely different types of user experiences? What are the differences in demographics?

In previous Roundtables, we learned the perils of using YouTube as a dumping ground. This time around we’ll be looking at how to take advantage of two massive platforms for distributing your video, focusing on how they compare and contrast.

Cocktail Reception

Four Seasons Chicago

120 East Delaware Place Chicago, IL 60611

Roundtable with a View

The Four Seasons Hotel Chicago is located steps from the Magnificent Mile and North Michigan Avenue’s best shopping – and just minutes from Chicago's business and financial centers. The unrivaled views of Lake Michigan and the city skyline will leave you breathless.