Real Time Bidding

Are you already wondering what digital advertising predictions for 2019 will look like? I’ve compiled a whole bunch of digital advertising predictions for 2019 and beyond. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 & Beyond Digital Advertising Predictions This post […]

Are you already wondering what digital media ad spend forecasts look like for 2019? I’ve compiled many forecasts for various digital ad formats and tactics, as well as those beyond 2019. This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly. 2019 Digital Ad […]

What happened in 2017 where advertising is concerned? Like last year, I’ve split 2017 in review into several posts. Previously we’ve covered: 2017 in general 2017 in business Today’s post is all about the year in advertising: ad agencies, ad blocking, ad fraud, ad spend, ad tech, advertising in general Ad agency Top 100 Digital […]

Media bought programmatically, or in an automated way is now unavoidable for most advertising agencies and advertisers. It is also part of the publisher’s landscape to some extent. Are there only benefits to programmatic buying? No, there are actually quite a few serious problems that face publishers specifically.

This X-Series event is your chance to get the answers you need to be successful. In addition to industry-leading keynote speakers, the half-day will host three topic-specific panels that will address RTB trends relative to Quebec, RTB’s role & business model, and programmatic buying challenges in Quebec. This event will be in both French and English.

Real Time Bidding is all the rage around the world and Canada is no different. eMarketer recently published a report on the explosive growth or RTB around the world quoting new data from Forrester, IDC and Accordant Media. While some agencies have been using RTB to some extent in the last year or two, most are still grasping at the very concept of what this is, how it works and what it can really do for them. At the same time, publishers are worried this is just another way to commoditize their inventory, further driving down CPMs. Ad networks however are quick to catch on to the potential this represents to them and they are jumping in with both feet.

Similar in methodology to retargeting, behavioral targeting and intent-to-buy targeting, past purchase targeting seeks to enable displaying an ad to a user that had recently (usually in the last 7 days but that would depend on the type of purchase) made a particular purchase. This type of targeting is not good for all campaigns or even all brands. However there are numerous cases where a follow up sale is more than likely.