What does the Build & Group Fields page allow me to do?

The software includes a range of standard fields that are stored against your contacts, such as first name, surname, email address and phone number. These are called 'default fields'.

In addition to these default fields, you can also build your own fields specific to your business and group them accordingly.

These fields are additional fields that are saved against your subscribers and they are linked to many areas of the system including but not limited to: the Address Book, Web Forms, Email Marketing wildcards and the Subscription Console.

For example, a shoe shop may want to store information on their contacts preferred brand of shoe and shoe size. These two fields could be grouped in the Shoe Preferences field group. In addition, the shoe shop may also want a field to record the contacts birthday. This field may be placed under a different field group, such as Personal Details.

For more information on how to create your own fields, visit the Build and Group fields tutorial here.