Accor embarks on Indonesian expansion

31 May 2011

Accor has announced the further expansion of its network in Indonesia with 21 new hotels. The new properties will be distributed across the archipelago and will add 4,526 new rooms to the European hotel giant’s Asian portfolio.

The new properties will expand Accor’s Indonesian portfolio to 74 hotels, including 40 existing hotels and 13 previously announced properties which are currently in various stages of construction.

Michael Issenberg, Chairman and Chief Operating Officer for Accor Asia Pacific said during a press conference in Jakarta; “The Indonesian economy continues to grow and benefiting from this growth is increased business travel and tourism volumes. Accor with its extensive and diversified Indonesian network is capitalising on our strong brand recognition and significant resources that we have in the country in leveraging our expansion.”

During 2011, Accor will open seven additional hotels, taking the network to 47 hotels by year end. Beyond this an additional 10 hotels of the committed hotels will open in 2012.

Gerard Guillouet, Vice President for Accor in Indonesia, commented: “Within this significant expansion announcement for Indonesia are several notable developments including the first Pullman hotel for the capital Jakarta and the four Formule 1 hotels are signed with a single owner - PT Sunindo Indah Hotel. Additionally we are delighted with the pace with which the all seasons brand has found traction in the country, with four of the new hotels sporting this non standardised economy hotel mark.”