Togofogo, the most trusted online marketplace for buying and selling of pre-owned and refurbished smartphones & tablets has today announced offering Rs. 1 Lakh Personal Accident Insurance to its customers on account of any purchase made on the website. The offer is live on Togofogo’s website until 7th November, 2018.

Any consumer buying a product online and making payment via a Credit / Debit Card, Net Banking, PayTM/Mobikwik Wallet will be getting personal accident Insurance of Rs. 1.0 Lakh. The Offer is applicable for all purchases made using an Online Payment Method only and not for COD Customers. The customer can then register a Nominee for the insurance through a link once the order is placed. To register the nominee online, the customer will have to provide nominee details and will in turn receive an e-certificate of insurance.

Apart from this, the company is also offering various discounts and cash back offers on smartphones to its customers. The platform will run various contests and promos throughout the festive season. Alongside the convenience provided to customers with Togofogo’s hassle-free doorstep repair service, they will also be provided with a 1-year warranty on all products.

Commenting on the same, Mr. Soumitra Gupta, CEO, Togofogo says,“This festive season, we are extending the gift of security to our customers. Besides our usual offers and discounts, we are giving them a brilliant opportunity to get Personal Accident Insurance from one of the best insurers in the country. This, coupled with the incredulous growth potential of the recommerce industry in the festive season, will ensure that we achieve our targeted 50% spike in the sales over the last year”

Insurance is a business of relationships; traditionally, an outcome of frequent handshakes between agents and their customers. That is changing fast. Some of the country’s biggest insurers are moving to a digital-first approach, reducing the dependence on agents for selling an insurance product.Digital has not only given the customer the power to access information as per his convenience. In addition, the use of digital and analytics tools like AI have helped improve the recommendations and enhance customer experience.