[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Hong Kong – November 21, 2012 – Do you have what it
takes to be a Star? Find out in Star Girl, a fashionable free new
game by Animoca (
www.animoca.com), the developer and publisher
behind hit apps such as Pretty Pet Salon, Pet Cafe, Top Models and
many others. In Star Girl, players create a virtual celebrity and
determine her career, appearance and social life. The game features
music by Blush, the girl band who made history by being the first
Asian artist to reach #1 and #3 on the US Billboard Dance Chart.
Star Girl is available free on Google Play, where it boasts a 4.4
star rating.

Star Girl puts you in the high heels of an aspiring celebrity,
and players will quickly notice that it takes effort and dedication
to be a member of the glitterati. Work hard and your Star Girl
might find herself dating a celebrity boyfriend, getting VIP
treatment in nightclubs, and walking past billboards that bear her
image. Increase your Star Girl’s success level by completing
jobs to advance her career and earn enough money to support her
shopping habit! Mingle with other celebrities and players, all
competing to become the biggest star. All this and more is just one
day in the life of a Star Girl.

Star Girl features music by Blush (
http://blushband.com/), the female pop quintet
behind the US Billboard Dance Chart #1 single “Dance
On,” as well as “Undivided,” which featured Snoop
Dogg and reached #3 on the same chart. Blush is the only Asian
artist to have two singles in the Top 3 of a major US chart.
Avatars of the Blush girls – Victoria, Natsuko
(“Nacho”), Angeli, Ji Hae and Alisha – can be
found and befriended in-game. Additional game music composed by
Greg Chun.

In addition to several mini games, quests, jobs, extensive
avatar customization, virtual stores, countless wardrobe choices
and accessories, Star Girl includes a function called StarChat,
which is an artificial intelligent conversation system that
understands user input and is able to respond in the appropriate
context. StarChat is used by a player’s Star Girl to interact
with potential virtual boyfriends or just for pure conversational
entertainment.

“Star Girl is a fun, lighthearted role-playing game with
compelling social aspects and a clever AI chat system,” said
David Kim, co-founder and CEO of Animoca. “This is a
follow-up to our highly rated games for girls like Top Models,
Cover Beauty, Dress to Impress and other popular titles by
Animoca.”

Animoca is a leading developer and publisher of mobile games and
edutainment apps for global audiences. A subsidiary of Outblaze
Ventures, the company has released more than 300 apps across
multiple platforms, with more than 80 million total downloads since
its launch in January 2011. Its Pretty Pet franchise has become
wildly popular with audiences throughout the world, earning high
acclaim from gamers and reviewers alike. Animoca also publishes
several popular apps for children under its Baby Cortex brand. The
company is funded by top-tier venture capital firms Intel Capital
and IDG-Accel. It is headquartered in Hong Kong, with offices in
Manila, Seoul, and San Francisco. For more information, visit
www.animoca.com.