Passion and innovation are the hallmarks of Chopard's philosophy, reflected in each unique creation of the L.U.C collection. On the inside or from the outside, each timepiece is the ultimate expression of beauty and the peak of watch-making art.

In the iconic Happy Diamonds collection, the most precious of stones, the diamond, is free to dance, twirl and shine between two sapphire crystals. The famous moving diamonds is one of the most fascinating jewelry innovations in recent decades.

Performing a dramatic metamorphosis. Leaving the glow of day to be surrounded in starlight: choosing a piece of jewelry and matching it with a moment, a look, a magic. Making it a nocturnal "open sesame".

Like a fragment of history that has found its way unscathed through time thanks to its noble and understated character, the Classic collection is a bridge between past and present, a link between the prestigious pocket-watches that forged the reputation of brand founder Louis-Ulysse Chopard, and modern-day wristwatches.

Unfailing passion and enduring emotion combine to create watches of timeless nature, much like the classic cars that they honor. Three collections and one world of tradition and know-how that build a bridge between automotive engineering and mechanical watch-making.

With feminine watches and jewels interpreted in the various gold colours, “La Strada” returns more voluptuous than ever, as a pathway to pure emotions. Discover a collection directly inspired by the world of the eponymous movie of Italian maestro Federico Fellini.

Since the Art Deco period, Chopard has shown its savoir faire in terms of jewelry watchmaking. A fervent admirer of diamonds just like her father, Caroline Scheufele has adorned the finest models in her collections with these precious gems.

Classic

Enter our timeless collection of classic men's watches that will never go out of style. The unisex design allows them to look beautiful on any wrist, the automatic movement makes them a true piece of Swiss watchmaking art. Browse through classic watches below or discover the origin of all Chopard watches on the Classic collection page.

Enter our timeless collection of classic men's watches that will never go out of style. The unisex design allows them to look beautiful on any wrist, the automatic movement makes them a true piece of Swiss watchmaking art. Browse through classic watches below or discover the origin of all Chopard watches on the Classic collection page.

Classic manufacture

These Classic men's watches became the first to be equipped with an in-house Chopard movement, crafted in our new Fleurier Ébauches Swiss workshops. Explore our fine watches and discover how Chopard's classic designs transitioned over time to modern-day wristwatches on our Classic collection page.

Classic

Experience Swiss watchmaking tradition by browsing through our truly classic men's watches, inspired by the design of Chopard's antique pocket watches. Their vintage appeal make them a timeless piece of Swiss watchmaking and a first choice for anyone that appreciates classic designs.