The shop lights on Gerrard Street East stay on till nine—a late-night tradition that started out with the old Bollywood movie house that originally brought Indian merchants to the strip. Now sari shops, glowing neon signs for Kashmiri tea and sidewalk stands selling spiced corn on the cob keep the area filled with Pakistani Canadians from nearby Victoria Park, South Asian families in from the burbs, and residents from the slowly-but-surely gentrifying side streets. The retail bustle is creeping west of Jones, where several new businesses are revitalizing a dreary stretch of empty storefronts, noodle houses, laundro­mats and hair salons. By Crystal Luxmore | Photography by Emma McIntyre