When you apply your top two triggers, people are more likely to listen and take action. And, you’ll feel more comfortable and confident. If you want your client to buy your products or ideas, use this quick and easy guide:

7 TRIGGERS TO CLOSE A SALE

Action Step: Before meeting your next client, think ahead about how you can apply your Archetype, because that’s your most natural mode of communication.

About The Author

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Being a Rebellious Mystique, I was really hoping I could keep my use of the 7 Triggers in the sales process a secret for awhile longer as everybody else focused on using them for branding, but here you are Sally, letting everyone in on the concept! Great article and great application of Fascinate, I can tell you they work personally for me (I just won't tell you exactly HOW.) 😉

Hi Catherine, I see you are very astute and meticulous...a Prestige personality indeed! You fascinate by using your natural personality advantages. Communicating accelerated goals is a part of who you are. However, when talking to a client, it's good to do some recon: Look at their social media, their website, or articles they've written to give insight in what motivates them. Tap into what makes them tick to influence and captivate.

Hmmm, but wouldn't that imply that they're motivated by the same things that motivate me? What if their archetype is not Prestige... so what motivates me doesn't necessarily motivate them. Wouldn't it work better to understand their archetype and offer what it is they are seeking?

Catherine: Yes. Prestige personalities instinctively seek consistent improvement, higher goals, and tangible evidence of their success. They are motivated by clear rewards and the respect of their peers. When you are talking with prospective clients, listen to understand their pain points, then provide clear action steps on how you can help your client overcome their challenges by raising standards.

Sally, LOVE this actionable post. Thank you! For my "Prestige" archetype, can you offer a bit more explanation around, "Impress with Higher Goals?" Does this mean encourage my prospective clients to have / achieve higher goals? Offer the higher goals that I can help them achieve? Thank you!! xoxo

How to fascinate

Your hidden talents, your highest worth, your unrealized potential - the best parts of you might not have been obvious to you before. But now they can be. And with that knowledge, you can use your Fascination Advantages to grow your life, your team and your career.