Microcopy Workshop

Afterwork Workshop

Venue

Everybody loves microcopy. Now that everyone agrees on content being a key part of any product, what do you actually do about it? Who does it, where is the framework around it, and when does it simply become UX?

Daresay invites you to an interactive workshop that helps you go beyond the buttons and look more deeply at the “story” experience of your product.

Knowing what to write on a button is important, but too often, you get to the button and you realize that for the user to know what to do, you needed to tell them something three pages ago. In this workshop, you will learn how to get started thinking about the content in your products and build it into your process (this is the hardest part!), from concept development to the final “buy” buttons. And you’ll get some actionable copy skills you can use, whether you’re a professional writer or not.

This workshop is for designers, developers, writers, and anyone who wants to put better words into the world.

What you’ll learn

How to maximize your microcopy

To heighten your awareness about the importance of really guiding your customer/visitor through your content

Handy copywriting tricks

Jane Ruffino is a content designer and UX writer at Daresay. Her 20+ years of experience span archaeology, journalism, adult education, creative events, content strategy and digital products. She's passionate about the power of language to shape experiences across our products, our lives and our communities.

Agenda

18:00 Arrive18:15 Introduction and Workshop Part 119:00 Break with Food and Drink19:30 Workshop Part 220:30 More Drinks