Don’t Retire, Rewire!

Top Tier Media Outreach

Today Show Segments

Executive Positioning

Enjoying Early Rewirement

When co-authors Jeri Sedlar and Rick Miners approached WCG about promoting their book, Don’t Retire, Rewire!, the WCG team put together a media outreach plan to garner national coverage for the book, the concept of “rewirement” and the authors. Over the six-month campaign, WCG secured 350 placements, including the Today Show, Newsday, NPR, The Wall Street Journal and The New York Times.