Newsweek returning to print

12/3/13 10:03 PM EST

Newsweek, the magazine which ceased printing physical magazines last year, will begin printing a 64-page weekly edition in January or February, The New York Times reports.

Newsweek Editor-in-Chief Jim Impoco told the Times that readers will pay more than they have in the past:

“It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is,” Mr. Impoco said. “We see it as a premium product, a boutique product.”

Newsweek's ride the past few years has been anything but easy. The Washington Post Company sold the magazine to Sidney Harman for $1 plus liabilities in 2010, upon which Harman joined forces with Tina Brown's former online publication, "The Daily Beast," which is owned by Barry Diller's IAC/InterActiveCorp. Despite generating some controversy, Brown was never able to bring the magazine back to life. After the print edition folded at the end of 2012, top staff started heading for the exits.

Seven months after killing its print publication, Newsweek was sold to IBT Media, the publisher of the International Business Times. Soon after, Brown left the venture and Impoco joined Newsweek from Reuters.

According to the Times, Impoco said that IBT would not have to spend as much money on publishing as IAC did, though the reasons for that are unclear, and that he hoped that it Newsweek will build its circulation to 100,000 in the first year. That's a far cry from the 3.3 million readers the magazine had in 1991.