Social Media for Business

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Transcript of Social Media for Business

Social Media for BusinessFacebookTwitterLinkedInTo recruit new employees:Build a strong, keyword-rich business pagePost jobs on LinkedInNetwork!Use InMail to see referralsSearch similar employer Join group to seek qualified members and post jobsGoogle+Content StrategySocial media is 80% about followers' interests, 20% about self promotionsResearch keywords and use that throughout blogs and postsTools: Google Keyword PlannerIt's important to know what's workingTools: Facebook Analytics, Hootsuite, Bit.lyIt's easier to join a conversation than create itFigure out what's trendingTools: Social Media Search Bars, Facebook Trends, Twitter Trends, Google TrendsNewsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. Google News, Twitter, news outletsTwitter TipsCreate Twitter ListsUse hashtags: Zarrella has found that tweets with one or more hashtags are 55% more likely to be retweeted than tweets without hashtags.78% of user engagement is in the form of retweetsTweets that contain links receive 86% higher retweet ratesTweets with images links received 2 times higher engagement rates than without image links4-1-1 ruleFacebook TipsRemember: 20% self-promotion, 80% interesting content tailored to your communityAsk good questionsIf you share a link, offer your opinionTo increase engagementHost a "Caption This" contestDo giveawaysTag other pagesReuse or rework content that was most engaged with: if it worked once, it will probably work againPosting 1 to 2 times per day receives 19% better response than brands who post 3-4 times per dayFacebook ads and promoted posts work well#HashtagsTweets with hashtags receive 2 times more engagementRecommended: 1 to 2 hashtags per tweetEasier to join a hashtag than create itFind trending hashtags and use themTools: Twitter Trends or Discover, Trendsmap, Hashtagify.me, RiteTagIf you want to create a hashtag, research firstTools: Twitter, Topsy, StatigramConversionAnalytics are important for knowing how successful your efforts are and what content is most engaged withWhat's important:Building your community is key. Keep track of your fan or follower counts.Figure out what content is most engaged with use that for future posting and tweetingThe most engaged content will have a bigger "reach"Tools: Facebook Analytics, Hootsuite ReportsConsider buying ads or promoting posts or tweetsCommunityThere’s a lot of content out there and you need to produce funny, inspiring, engaging content to stand out. And don’t forget to have fun! The Five "C"s of a Social Media CampaignWho is your audience and what are they looking for? How do you grow your audience?ContentConversationConversionCreativityCommunityWhat is your story?How should you distribute your story?Who is your audience and what are they looking for? How do you grow your audience?ContentConversationCreativityHow do you figure out your success rate? How do you turn conversation into sales?

What do you want to say? What is your story? What photos, videos, words play into your story?Website + BLogWebsite + BlogFacebook AnalyticsTalking About This (TAT): The figure measures the number of unique people who have interacted on your Page in the past week.Facebook AnalyticsTalking About This (TAT): The figure measures the number of unique people who have interacted on your Page in the past week.What I watch:Most Engaged with PostsWhen my audience is onlineNet likes (especially during ad campaigns)Clicks on linksWhat should you post?What should you post?Photos and videos are most engaged with and reach the most people.According to the Social Media Examiner, research shows that in almost every industry, photos have more interaction than statuses, links or videos. Photos often get from 5 to 20 times as much interaction as any other type of Facebook post.Write shorter posts: posts with 80 characters or less have 27% higher engagement ratesNo hashtags - research shows they have no or even a negative effect on your postsSocial Media StrategyTwitter EtiquetteCheck and respond oftenHappens in real-timeYou have 140 characters but 120 characters works best for retweetsIf you retweet someone, use the word "RT" or "retweet" Follow strategically. You don't want to have huge following numbers compared to followersTwitter users see the best results when they send original tweets 1-4 times per day.Why Google+?SEOSimilar to Facebook, but with no adsYou start with a Google+ "profile," can create "pages"The language is a little different:You organize your "people" in "circles"You "+1" instead of "like"Features others do not have:Hangouts - video chats with up to 10 peopleTailoring who you send posts toUsing Google+?You must have a personal and business pageHashtags work!Very visual platformPhotos and videos work wellHootsuiteSource: http://dashburst.com/infographic/twitter-cheat-sheet-increase-engagement/ToolsHootletHootsuiteA social media management toolHootsuiteA social media management toolOrganization StructureContent CreatorsSocial Media SchedulersSocial Media EditorsSocial Media RespondersSchedule PostsWhat's your story?