Homo Imitans

Homo Imitans is the new book by Leandro Herrero, author of Viral Change™.

This book describes how micro- and macro-social change can be designed and put into action. It follows the five disciplines of Viral Change™: behaviours, influence, networks, stories and back-stage leadership.
The book is a continuation of Viral Change™: the alternative to slow, painful and unsuccessful management of change in organisations, published in 2008 in its second edition. Homo Imitans is self-contained. If you have read or followed Viral Change™, it will be logical to continue with Homo Imitans. If not, Homo Imitans is also a good starting point in its own merit.

Browse this site for news about the book launch, the author’s speaking engagements and the Global Viral Change™ Network of companies that design and implement Viral Change™.

Homo Imitans

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About the author

Leandro Herrero practiced as a psychiatrist for more than fifteen years before taking up senior management positions in several top league global companies, both in Europe and the US. He is co-founder and CEO of The Chalfont Project Ltd, an international consulting firm of organizational architects, and managing partner of Viral Change LLP, part of the Viral Change Global Network.
Taking advantage of his behavioural sciences background – coupled with his hands-on business experience – he works with organizations of many kinds on structural and behavioural change, leadership and human collaboration.
His books include The Leader with Seven Faces, Viral Change, New Leaders Wanted: Now Hiring!, Disruptive Ideas and Homo Imitans.
Other than his medical and psychiatry qualifications he holds an MBA and he is Fellow of the Chartered Management Institute and the Institute of Directors in the UK
He lives in England with his family.