Optical Merchandising: How to Create a Showcase Wall

By Gina M. Wesley, OD, MS, FAAOMonday, January 4, 2016 1:08 PM
Your optical provides a stage to show patients what is new and exciting in eyewear. In my office, we added a showcase wall to place a focus on just that. By featuring a new product or optical frame line every month, we create differentiation and educational opportunities for our patients. Our patients have become accustomed to seeing something new and different every time they come to the office, so it serves as a great merchandising area and marketing strategy.