There are questions that, on the surface, would seem to be serving the agency… but by answering them, the client can ensure that their needs are better met (and better prepare themselves for their next RFP process!):

Budget:

Has the project been budgeted? What is the budget range?

Authority:

Who on your team will be involved in the selection of the agency?

Need:

What is the nature of the project for which you need help?

What is the business driver that caused this project to be considered?

Timeline:

When are you looking to launch and complete the project?

Are there factors that could affect the timing of the project?

In addition to these key questions, we like to ask about desired outcomes, past agency relationships, and the selection process.