Your brand positioning has been agreed on, your target customer has been identified, your message has been refined to reach that audience, you have a new logo and tagline, a new email marketing template and your website has a new design. All of this really captures who you are and where you want to go. So, your work is done. Right? Wrong. Good start, but you’ve only scratched the surface. Your smart positioning, new site, new template and new logo will only get you so far. Now, the real challenge: delivering on your brand experience.

Allison Najman, Web Producer at Raleigh, NC Communications Agency Capstrat recently posted a great article on ‘Five Things You Can Do with LinkedIn.’ I was fortunate enough to address the NC Public Relations Society at Capstrat last month, where Allison says she got the inspiration for the article.