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Wednesday, 1 February 2017

It used to be the case that mobile apps were restricted to businesses that had extra time and money to invest into their development. Not anymore. Nowadays, a mobile presence is a necessity and one that can pay for itself in the long run. With 80% of Internet users owning a smartphone and people spending more time on mobile devices than desktop, the smart move is to take note and adapt to the changing environment. It’s also the case that going mobile with responsive sites isn’t enough, especially when there’s been a preference for app use (89%) vs. mobile web use (11%), with a 98% growth in mobile app usage between 2015 and 2016.

The Many Benefits of Mobile Apps for Businesses

It seems that people everywhere are attached to their smartphones and consider them as extensions of the self. Because of this, apps are becoming key marketing tools that allow for increased engagement and visibility, higher revenue, faster growth and more. Take a look at these statistics from PR Newswire that outline some benefits of utilizing mobile applications:
● Shoppers using mobile applications browse 286% more products than mobile web shoppers, contributing to an add-to-cart rate 90% higher than mobile web
● Overall conversion rates on apps is 120% higher than mobile web
● 40% of eCommerce transactions involve multiple devices along the path to purchase
● Mobile commerce accounts for 35% of retail eCommerce sales worldwide and 50% in the US
Still not convinced that your business should embark in mobile application development? Check out these five reasons that prove otherwise.

1. Stand out from Your Competition

Having a mobile app for your business is a good way to stand out from your competition. For starters, if they have one and you don’t, you’re already behind and definitely need to catch up. If neither you nor your competition has one, then you need to distinguish yourself and use this as an opportunity to get ahead.2. Increase Your Revenue

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Every hour almost 160,000 products are purchased from mobile devices on Amazon. Translation? People are shopping on mobile devices with increased frequency. This presents a wonderful opportunity to penetrate a previously untapped market and drastically increase your revenue. In simplest terms, mobile applications equate to increased sales because you’re offering customers an easier and more convenient way to shop. Not only can you facilitate the checkout process and make it faster, but you’re also making it so that customers can reach your store anytime, anywhere.

3. Build Brand Recognition

Similar to standing out from your competition, mobile application development for your business allows you to mold your brand to your own standards and specifications. Not only that, but branding also adds a recognition factor to your business that presents it as more reliable and evokes a sense of trust. In other words, when people know your business they’re more likely to come to you and see you as a source of information.

4. Improve Customer Service

One of the top benefits of mobile apps is that they improve the customer service experience and increase your business’ connectivity and reach. Attaching a mobile app to your business means that you’re available 24/7, and can therefore engage with customers at all times because apps are convenient, accessible and improve our standard of life. You become a constant presence on your customers’ phones accelerate their contact with your brand. Moreover, you can further improve your customer service by adding a chatbot feature to your app for true 24/7 service.

Image Source: techcrunch.com

5. Create a Marketing Channel

Last but not least, mobile applications can also function as a direct marketing channel that attracts and engages customers, and provides further incentives for retention. To begin with, you can learn a lot about your customers from your app’s analytics and can tailor specific products and recommendations for them. This not only increases the odds of a sale, but it also personalizes the app for them and makes it more user-friendly. Adding a loyalty program that rewards certain behaviors is also a good way to retain customers. Offering special discounts or promotions keeps them coming back and the addition of a referral program can serve as further incentive for them while attracting new customers to you. To top things off, utilizing push notifications ensures that you’re never too far from you customer’s reach and that they’re up to date and with any new and relevant information.

Are You Considering Mobile Application Development?

By now, you’ve seen some of the many benefits of mobile apps and can make an informed decision as to whether or not you should add one as your business’ next venture. A mobile app for your business lets you stand out from your competition and provides an avenue for branding, can increase your revenue by creating a whole new marketing channel, and improves your customer service experience to ensure that your customers are happy. If you do decide to develop an app (as you really should), make sure it’s easy to use with a friendly user interface, appealing designs and easy navigation, and that it provides useful content that keeps customers coming back.