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Do you know when is the right time to start using
anti-aging skin care? This is a common question and many don’t know the answer.
In fact, our skin starts to oxidize in our 20s hence we should start anti-aging
routine from 20 year-old onwards.

Just like how a freshly-cut apple turns brown when left
in the open, our skin also experiences oxidation.From a beauty perspective, active oxygen attacks our skin
and body cells (like lipid, protein and DNA), thereby damaging the cellular
membrane. Eventually, this will lead to the sign of aging including dark spots,
wrinkles, sagging and dullness.

Although fine lines, age spots and sagging only show on
the skin in your 30s, the actual damage of your skin cells’ structure begins as
early as in the 20s. Why should you wait until your skin shows signs of ageing
to take action? The best way to slow down and reverse signs of ageing lies in a
solid prevention regime.

Backed by 25 years of anti-oxidation research, Cellgenie
is an early anti-ageing skincare range to prevent skin concerns like oxidation
and sagging. When our cells are exposed to active oxygen, the tension factor or
elasticity inside our fibroblast cells (Vinculin) weakens. Fibroblasts are
cells that produce collagen, elastin and the matrix to control the firmness and
elasticity of the face. However, it is Vinculin or the tension factor that
plays the most important role in grasping and tightening up the collagen in our
skin. Due to cell damage caused by oxidation, it weakens and fails to work
properly, causing the skin to sag.

This does not mean that all hope is gone, as it is
possible to turn on the skin’s anti-oxidant switch, which helps to improve the
role of Vinculin’s tensile factor, so that skin regains its lifted, supple and
resilient condition.

During the Cellgenie launch, Managing Director of KOSE
Malaysia Mr. Masaaki Hara mentioned, “In our 20s, we tend to take our skin for
granted. This is indeed the time when our skin is in its best condition, but as
research has proven that cell damage begins much earlier than we think,
Cellgenie is the perfect starting point for new COSME DECORTE users who want a
luxurious skincare experience as well as superior benefits. With Cellgenie, you
can prolong a youthful complexion and at the same time, address skin ageing,
even before it shows on your skin.”

Managing Director of KOSE Malaysia Mr. Masaaki Hara

Cellgenie features a new powerful and precious ingredient
known as Andrographis Paniculata Extract, which took 10 years to develop. It
enhances the self-defense capability of fibroblast cells so that they become
less prone to damage. At the same time, it acts to turn on our skin’s
anti-oxidant switch, thus preventing the decline of Vinculin or the tensile
factor in our skin cells. It is Vinculin that keeps our cells intact and
maintains the skin’s firmness and elasticity. As a result, Vinculin
continues to maintain its tightening abilities to resolve signs of early
ageing, allowing our skin to look younger, firmer and supple for a longer
period of time.

Used together, the skincare products work in perfect
harmony to enhance the skin’s ageing prevention power, resist early skin
ageing, restore resilience, firmness and luminosity, minimise open pores, as
well as prevent fine lines and wrinkles.

Carmen Wong, COSME DECORTE Malaysia Beauty Trainer,
recommends the following tip to boost the effects of Cellgenie: “We developed
an innovative skincare method that involves the application of emulsion with a
cotton pad onto a cleansed face as the first step of a skincare regime. The
emulsion helps to soften and prep the skin for better absorption of subsequent Cellgenie
products.”

Specially-formulated for women in their 20s, the texture
of Cellgenie products is light yet incredibly nourishing, immediately absorbing
deep into skin without leaving behind any traces of stickiness or heaviness. I especially
like its mild herbal and floral scent that soothe my mind whenever I am using
it.

You could purchase Cellgenie by COSME DECORTE exclusively
at ISETAN KLCC and ISETAN The Gardens.

COSME DECORTE will continue to evolve with today’s women
in its never-ending quest for timeless elegance and beauty.