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You generally have less prestige and fewer resources in an
overseas market, so strategize accordingly. Get creative and find
ways to bring attention to your business that don't cost you a
bundle. And remember, what works in the U.S. won't necessarily
be a hit abroad.

For instance, when General Motors introduced its successful
Chevy Nova in South America, the company couldn't figure out
why it wasn't selling. When it discovered "nova"
means "it won't go," the company quickly renamed the
car "Caribe" in its Spanish-speaking markets.