The cult skatewear brand opens their first UK store in Soho featuring installations from Ari Marcopoulos and Mark Gonzales

Iconic independent skatewear brand Supreme will be hitting central London this autumn with their first ever UK store. Originally based in New York's SoHo on Lafayette Street, the new branch repping the phenomenal label will also be arriving in London's counterpart Soho, on Peter Street. Having launched in the spring of 1994, the label built itself on its skate apparel featuring their unique and instantly recognisable aesthetic in New York City.

Later in the 90s, Supreme branched out to Japan with cult stores in Tokyo, Nagoya, Osaka and Fukuoka before landing in Los Angeles with a full-size skate bowl in-store. The new London store will also feature a large-scale photo collage by ongoing Supreme affiliate / photographer Ari Marcopoulos that celebrates Supreme’s friends and the fam, alongside a sculpture by famed artist and skater Mark Gonzales.