eBay has revealed a new look inspired by the increasing use of mobile devices for retail purchases and has introduced a same
day delivery service.

According to its chief technology officer Mark Carges, the new features pull eBay into the modern age inspired by its younger, sophisticated tech rivals.

Executive from eBay executives are optimistic that it would keep eBay's 105 million active users sticking around. The company's mobile apps have been downloaded no more than 100 million times in 2012.

The enormous change in the website is a Pinterest-like homepage called "Feed" where visitors can opt to follow brands, product types, and anything else that eBay sells.

Those selected items will appear on the Feed homepage, with product suggestions that is based on the customer's past browsing or purchase history.

The look is cleaner and simpler, with bigger photos, more white space and a focus on getting inspiration, meaning, eBay users will get other suggestions and discover other products by simply clicking around.

Feed will roll out to the U.S. over the next 100 days while international launches will start early next year.

A new tool, the same-day delivery service, which is an on-demand delivery service running on goods from local stores, is available in Apple's iTunes as of Wednesday, but only in San Francisco.

An eBay official said more cities will be added soon.

Devin Wenig, eBay president, promised that the company isn't done innovating and that they will continue to make shopping more intuitive, more convenient and more relevant.