Biography

Qualifications

Professional membership

Member of the Chartered Institute of Marketing, the Academy of Management, the Academy of Marketing, the British Academy of Management, the Institute of Small Business and Entrepreneurship, and the European Foundation for Management Development: Entrepreneurship and Innovation Chapter.

Roles on external bodies

Senior Examiner for the Chartered Institute of Marketing module Marketing Fundamentals (Professional Certificate in Marketing). Member Editorial Board Journal of Consumer Behaviour.Secretary Retailing and Marketing SIG British Academy of Management

Teaching

Teaching interests

Staff serving as external examiners

External Examining experience on marketing, retailing and business studies programmes: Oxford Brookes University, Manchester Metropolitan University, International Business School Budapest, UWIC, London School of Commerce, Napier University, Hong Kong University SPACE, European Business School-Regents College, London

Research

Research interests

Small business strategy. Marketing of services. Consumer and shopping behaviour. Management research methods.