Bookmarks

Datsun Returns

First sold in 1931 by DAT Motorcar and purchased by Nissan in 1933, Datsun is a brand of cars that was discontinued in 1981 in both Asian and American markets. With some quirky models in its history, Datsun has sort of a cult, hipsterish following. This week Nissan announced that it would be reviving the brand in India, Indonesia, and Russia starting in 2014 and it will be “a green car, affordable car, small displacement, high local content.” After 21 years off the market, it needed a new logo.

Datsun’s new team completely annihilated any semblance to the old iconic logo. Instead, the new logo is the most generic kind of car logo out there. It is rendered cheaply and poorly. Hopefully the cars look better.