4 T8: Critical thinking. MCER5: Understanding the main points from clear texts written in standard language if they deal with familiar issues, whether from working, studying or relaxing situations. MCER7: Producing simple and coherent texts dealing with familiar topics or bringing about a personal interest. MCER8: Being able to describe experiences, events, wishes and aspirations as well as briefly justifying your opinions or to explain your plans. Specific skills E4: Being able to apply acquired knowledge into business reality. E5: Understanding the organisations' marketing culture and the consumer's behaviour as well as marketing planning designing. E6: Knowing the specific procedures to understand and use Marketing Mix elements. Learning results LR: Understanding, thinking and synthesising contents of the socio-economic and legal framework. LR: Expressing opinions in a critical manner and in various situations. LR: Analysing and synthesising the key questions of a text related to everyday life or the field of study. LR: Writing about personal and professional issues. LR: Being able to communicate, both orally and written, situations that include reflected opinions, affective dimension and purposes. LR: Being able to carry out a SWOT analysis. LR: Suggesting commercial strategies, based on the internal and external analysis of a company. LR: Knowing and applying the company's guidelines within the market. LR: Analysing the consumer's purchase decision process. LR: Identify the commercial function of companies. LR: Understanding the use of different marketing strategies. LR: Being able to use Marketing Mix elements in the design of marketing action plans.

7 Related Webs Study recommendations For a better comprehension of the course, it is necessary to carry out case studies suggested by the teacher. Teaching materials A PC with Internet connection and office software programs (word processor, spreadsheet, presentation, etc.) for personal studies is necessary. It is also recommended for students to use storage devices (such as memory sticks, CDs or DVDs) to speed up the exchange and storage of Power Point presentations, exercises, case studies, etc., data

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