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Perhaps it's time for an intervention

When last we heard from agency BooneOakley down in Charlotte, N.C., Co-Creative Directors David Oakley and John Boone were adding a new meaning to the word partnership by getting hitched (if only facetiously). Now, it seems that Oakley has gotten himself tangled up in a very public bet with Kevin Lynch, a partner and writer at agency Hadrian's Wall in Chicago. The bet revolves around this past weekend's NFL playoff matchup between the Chicago Bears and the Carolina Panthers.

Fresh off a win over the New York Giants, Oakley boasted, "We just knocked New York out of contention. How hard will it be to eliminate the Second City?" To which Lynch replied, "The only place where Charlotte is ahead of Chicago is the alphabet."

But the men aren't putting their money where their mouths are. Nope. They're throwing their agency Web sites on the table. If Carolina wins, Hadrian's home page informs visitors that BooneOakley is the better agency and will direct visitors to booneoakley.com for the week. If Chicago wins, Hadrian's Wall is named the better agency and BooneOakley site visitors will be directed to hwadvertising.com. They even designed logos (which probably won't win them any NFL business any time soon).

Almost makes us wish The New York Times and the Chicago Tribune would make this kind of wager.

By now, of course, we all know the results of the game. Adages is going to go with Carolina, not just because they're better, but because of our hometown boy, quarterback Jake Delhomme.

A football game for Don Wildmon

In other football-related news, we received the very important news that Bodog.com will once again be hosting the Bodog.com Lingerie Bowl in L.A. Memorial Coliseum on Feb. 5. The game is sponsored by Oakley and Monster Energy Drink and, of course, will be available on pay-per-view for those who want to skip the Rolling Stones dinosaur extravaganza serving as the halftime show for Super Bowl XL. As Lingerie Bowl Executive Producer Mitch Mortaza says, the official show "should be rated `G' for generic, or maybe geriatric." Of course, given a choice between a Mick Jagger wardrobe malfunction or a young-model-in-underwear wardrobe malfunction, we'll be piggish enough to admit we'd go with the latter.

The teams are yet to be determined. In regional finals prior to the big day, MTV "personality" (aka frequent reality-show "star") Trishelle Cannatella will quarterback the New York Euphoria in a game against WWE talent Christy Hemme and the Chicago Bliss, while Playboy centerfold Katie Lohmann will lead the Los Angeles Temptations against pop star Willa Ford and the Dallas Desire. Off-field "talent" involved with the show include former NBA star Dennis Rodman, former NFL star William "The Refrigerator" Perry, model/actress Jenny McCarthy and "the Web's No. 1 downloaded model Cindy Margolis."

We hear that despite all this star power, sponsorship rates for the Lingerie Bowl are a lot cheaper than those for the Super Bowl.

Lucy! You got some 'splaining to do!

We remember way back when, when all this online VOD was just getting off the ground, Yahoo Media and Entertainment Chief Lloyd Braun promised the world a signature moment, an "`I Love Lucy' moment" as he called it.

"`I Love Lucy' defined what a comedy on TV could be," he told the iMedia Brand Summit last year. "`The Sopranos' defined what could be done on cable TV. The Internet has not yet had a signature, compelling event. It will." Adages wonders, what if one were to say, surf over to Google's Video Store and browse the videos for sale. What would one find? Why, one would find episodes of "I Love Lucy" on sale for $1.99.

As Lucy would say: Waaaaaaannnnnnhhhhhh."

Water under the bridge

Recently, a coworker sent us a copy of The Los Angeles Times. At first, we thought he was just trying to remind us what news looks like in non-digital form (hey, it's been a while), but then we noticed an interesting story worth passing along. We think the lead paragraph says it all. "Despite spending $1 million in the last two years to assure Los Angeles residents that their tap water is not only safe to drink but also top quality, city officials spent $88,900 in public money during that time on bottled water from private firms." That's exactly the kind of competence we've come to expect from elected (and appointed) officials throughout the land! What's doubly boneheaded about this is that the water IN the bottles probably came out of tap to begin with.