The campaign aims to raise awareness of the event and build the body of real world data that drives the system. The cognitive ad is an AI chatbot banner ad. NOIZ used Moonwalkers creatives to design the front end and drafted different dialogues that anticipated users would engage with. Users are able to click or type their response in Chinese. The campaign ran for almost two weeks on Programmatic Network and Hotmob Premium Network.

Andy Ann, CEO of NOIZchain, explained the AI chatbot can verify each conversation is indeed responded by human rather than spambot. The AI can also classify consumer responses, their engagement, into a Level of Intent system which will provide a better understanding of the target audience.

Conversational data is stored on a NEM blockchain, a permission-based enterprise-grade blockchain, making it immutable and immediately accessible to all participants on the network. Procedural code automatically manages interactions between users on the network and data flow.

Full details of every past interaction remain available for future conversations and campaigns. As the body of data grows it can be reused and tailored to work with different campaign criteria.

“We are excited to work with Orbis to showcase how our platform works. Conversational-based marketing combining blockchain will drastically change the way brands market their products. Instead of focusing on clicks or impressions, intent is a much more meaningful benchmark. It provides useful insights, which allow a deeper understanding of consumer behaviour. We think that this is the future of advertising,” said Keith Chow, COO of NOIZchain.