MRK 2102 Principles of Advertising

3.0 Credit Hours

This course focuses on integrated marketing communications (IMC). The concepts of IMC enhance the equity of brands and show how advertising, promotion, packaging and branding strategies, point-of-purchase communications, public relations, event and cause-oriented sponsorships can affect the marketing of products, goods, services or ideas.

Spring Term 2014 Schedule

Booklist for MRK 2102

LAB

SEC

CALL

HRS

START

END

DAY

ROOM

INSTRUCTOR

STATUS

(* indicates prerequisite)

(updated hourly)

100

0202448

3.0

11:00 AM

12:15 PM

TTH

5 332

Stephens

OPEN

TITLE

AUTHOR

ED

YEAR

NEW

USED

Section 100

Required

ADVERTISING & PROMOTION

BELCH

8

09

$204.00

$153.00

Optional

eBOOK ADVERTISING & PROMOTION

BELCH

08

09

$107.35

$80.55

*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.