Industry Day at the Range allows hands-on, first-look opportunities at the firearms, ammunition, optics, trucks and other outdoor recreational vehicles, airguns, knives and a wide variety of accessories making their debut at the SHOT Show.

Bill Adams has agreed to join the lineup of speakers for NSSF’s newest SHOT Show venue, our Executive Management Seminar, bringing an incredible knowledge bank to the table, one from which those attending this session will instantly benefit.

Dan Coates, President and co-founder of New York City-based Ypulse, a leading authority on youth and millennial marketing and research, will be presenting the discussion “Managing Multiple Generations to Get the Most out of Your Staff.”