How did this cellphone picture end up as story in Italian Vogue Pelle?

Giovanna Battaglia (Fashion Director of Vogue Pelle and Sartorialist Super-All-Star) took this shot of Garance with her cellphone, while Garance was shooting her, and I was in the background shooting both of them….is that clear?

Anyway, a couple of weeks later Giovanna showed me the picture on her cellphone and asked me to do a full story for Vogue Pelle, based on the idea of the “cool, blogger girl”.

Giovanna loved the idea of the photographer/blogger being more stylishly dressed than the subjects of the photo….which sometimes is the case!

Here are a few images from that story.

The shoot was lots of fun but instead of talking about it you can take a look at the “making of” video below.

I know it had to be a "real" model and "real" RTW but I wish you could have just shot the fabulous Garance who always looks fresher and funner than a whole runway full of models, and her clothes choices really snap.

Oh I remember seeing that picture of Garance taking a picture on her blog. Now this is a picture of you taking a picture of Garance taking a picture of Giovanna! The circle is complete. Nice video as well, the hasselblad looks out of place though.

mid-year resolution: i have to stop watching Garance's videos and checking out the Sartorialist!! They make me want to quit my job and buy lots of cool clothes… result? lots and lots of debt and eternal happiness :) xo

love the pictures and the video !!! but it's going way too fast, I re-runned it three times and paused every second to be able to see the styles and garance and you. thanks anyway, love all those videos you and garance make. have a nice day

all good, especially the phone photo. but really, the staged shoot doesn't come close to being as great or interesting as the pics that you both take spontaneously. still interesting none the less, i know its a different thing but major credit where credit due.

wow, that girl in the 'real' editorial photos is marija vujovic, a top model from montenegro, a small country in south east europe. she is one of the most beatufil and photogenic girls in the fashion scene. compliments for the choice and cheers, marija

Lovely pic the one with the mobile. It is so perfect! Could be the present transposition of the "picture into the picture" typical of some Dutch painters, like Van Dyck or something similar. And the shots on Vogue are a fantastic idea! You're the best fashion blog reporters!

You are Garance are become quite the powerhouse couple in the fashion universe. Certainly you both make up one of the biggest influences in fashion today, and yet you (both) remain so accesible through your blogs and work. I feel like if I saw you in the street, I could say hello. It's refreshing. Thanks for not becoming notoriously aloof, snobby, or downright rude. It makes me enjoy your work even more.

i absolutely adore the cameras catching cameras! its almost as though its a lively game of cat and mouse mixed with a hint of tag…^_^ i love more than anything the mix of feminine and masculine with the strength of blazers and the allure of showing a little leghow on God's green earth do u get a blog job like this!!!i hope more than anything i can one day be apart of such a love affair of fashion and appreciation of individuality and confidence!