Cómo Gennerud comenzó su viaje en temas personalizados de wordpress

Nombre de la empresa

Descripción general

We run a small B&B in the McLaren Vale Wine Region, South Australia. We currently have a web site (Dreamweaver), that needs to be replaced with a new design which is more user friendly, especially mobile devices.

More info about ourselves can be found on our web site.

Cuéntanos a qué tipo de público quieres llegar

Target audience is adult travelers between 30 - 70 years of age. We're targeting the upper end of the market as the newly built units are of very high standard which is also reflected in the pricing.
Today most guests are Australian, but we would like to attract more international travelers.

Requisitos

The design shall be search engine optimized.
Layout with 2 columns. The top of the page must take less space than on our existing website.
We want to be able to include our own pictures on every page as we have on the existing website as well as substitute them at our own discretion at a later date without using a web designer.
We strongly believe that it is the pictures that sells the "product".
The photos shall be able to be enlarged by clicking and the background thereby softened.
The width of the site to be optimized for iPad, to avoid sideways scrolling.
Navigation bar on top of the page (not side).
We want an image gallery. No flash plug ins.
The B&B units are built according to Scandinavian design, i.e. elegant, light, spacious and are of very high quality and we wish the web site to reflect this image of the B&B. The main target market is high income earners 40 - 60 years of age.
Plug in: ShareThis: http://wordpress.org/extend/plugins/share-this/
We intend to duplicate the site having an Australian and Swedish version.
The basic information of the existing web site will be transferred to the new one.
The design need to be coded for Wordpress