Metropolitan has launched a new innovation website, mwdinnovates.com, built around the theme Innovation Happens Here. The site showcases Metropolitan’s growing portfolio of innovation programs, aimed at advancing creative solutions both internally and externally, and illustrates Metropolitan’s legacy and foundation of bold ideas and forward thinking.

The drought emergency may be over, but it's important that saving water becomes a life-long habit in Southern California. That's the message behind Metropolitan's new H2Love water conservation campaign, which uses a 1960s vintage vibe urging people to keep on saving and loving water. The multi-language message will appear on billboards, Metro trains, Inland Empire busses, bus shelters, L.A. Galaxy games and in the 2017 San Diego Padres Yearbook. Read the press release.

The San Diego County Water Authority is mischaracterizing Metropolitan's financial practices during the recent drought years as charging too much for water and spending too much on investments. Thanks to water Metropolitan had in reserve going into the drought, Southern California withstood the historic dry cycle without hardship and on sound financial footing. Read the fact sheet.

Southern California’s reliable water supply didn’t just happen. It is the result of major investments made over many years to prepare for the future. Metropolitan is the one water agency that can make major water investments for the collective benefit of its 26 member agencies serving six counties, 19 million residents and a trillion-dollar economy. Read the fact sheet.

Metropolitan is collaborating with the L.A. Department of Water & Power and SoCalGas on a new guide called "California Friendly®: A maintenance guide for landscapers, gardeners and land managers." The new guide has all the information a modern gardener needs. Topics include: managing irrigation systems, recycled water, care and propagation of over 300 California Friendly® plants and the tasks needed to slow, stop and clean storm water runoff, among other things. View the guide.

Metropolitan is part of the Los Angeles Cleantech Incubator, which helps support and accelerate innovation in the water sector. The incubator is a private, non-profit group working to accelerate the commercialization of clean technologies by offering flexible office space, CEO coaching, mentoring, and access to a robust network of partnerships and capital. The organization identifies local entrepreneurs across multiple business sectors and guides them to market, creating jobs that advance Southern California’s green economy. Watch the CNN Money video and
learn more about the Cleantech Incubator.

The March/April issue of Archival Outlook takes notice of Metropolitan’s innovative Twitter campaign that was an integral part of the 75th anniversary of the district delivering water to Southern California. The campaign used people from the past who played a role in the massive undertaking of building the Colorado River Aqueduct in the 1930s and had them send tweets as if the social media platform was around back in the day. Read the magazine article and view the campaign.