Volume Three: Unleash Your Brand’s Worth-It Power At Every Stage in the Customer Purchase Cycle

Every purchase unleashes a five-stage customer experience cycle. To keep customers returning, it’s critical that your brand ace the buyer’s Worth-It Test at every stage in this cycle. But it’s a tall order, given the many roles (decision maker, user, buyer, gatekeeper, etc.) in the account’s buying center. Volume Three gives you the proven planning tools you need to manage the complexity and consistently score worth-it points with customers at every stage. (Table of Contents Preview)

Volume 3. You’ll learn:

» The five customer experience stages you must manage to keep customers returning

"I found Jill's message so inspiring that we asked her to address our 2,200 owners and general managers through a series of regional meetings. Her message engages the audience and her ability to 'customize' her remarks toward the brand's particular issues is an outstanding asset."

Joe Kane, President & CEO, Days Inn

"Jill hit the spot! Her presentation kept the audience engaged and thinking. Jill does a great job at breaking down the process and interaction(s) it takes in building loyal and profitable customers…and her examples are fun and exciting."

David Gandrud, Director of Marketing, SoftBrands

"I received NUMEROUS comments from store managers and corporate managers about how appropriate and timely your message was. Plus it was a lot of fun! Everyone not only received a lot of great content, but they enjoyed themselves as well. A winning combination. Thanks again for the great presentation, and we look forward to having you back."