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June 20, 2008

Saudi Arabian and Singapore Airlines Seek Increased Co-Operation

by Sam Savage

Saudi Arabian Airlines and Singapore Airlines have signed a memorandum of understanding for co-operation in marketing, and to establish the framework for a long-term relationship primarily focused on developing routes between Saudi Arabia and Singapore.

The non-binding memorandum of understanding (MoU) outlines the areas in which the two parties will co-operate to seek new business opportunities, improve airline efficiency, and ultimately deliver an enhanced customer experience.

Huang Cheng Eng, executive vice president of marketing and the regions at Singapore Airlines, said: "Through this MoU, we look forward to building a long-term co-operative relationship with Saudi Arabian Airlines. We believe that this will be mutually beneficial for both airlines, and more importantly, our customers."