Treat your patient support program like a drug

Candice O'Sullivan

March 7, 2014

One of the biggest mistakes I see clients make when launching a patient support program (PSP) is not to allocate a promotional budget to properly market the new service offering. In many cases, this simply represents a budgetary oversight; a program’s set-up costs are only thought of in terms of …

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Our Associate Creative Director, Ryan Wallman, has written an article for Marketing Week. In the article, Ryan explores why modifying your logo can be an effective advertising technique, with plenty of intriguing examples.
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