The GenDesign approach representsa one-off captured moment in thewine and the design, where everylabel, on every bottle is different.

The GenDesign approach representsa one-off captured moment in thewine and the design, where everylabel, on every bottle is different.

Via an algorithm, intricate line workand colour palettes were beautifullycreated using a range of vineyard,vinification and historical datasetsthat links PREECE to a vintage, aregion, a place and its history.

Via an algorithm, intricate line workand colour palettes were beautifullycreated using a range of vineyard,vinification and historical datasetsthat links PREECE to a vintage, aregion, a place and its history.

Rainfall and monthly meantemperature from the region andvintage combined with phenologicaldata specific to the varietal(Budburst, Flowering, Veraison,Harvest) were combined.

Rainfall and monthly meantemperature from the region andvintage combined with phenologicaldata specific to the varietal(Budburst, Flowering, Veraison,Harvest) were combined.

Symbolic data was also usedincluding Colin Preece’s birthdayyear of 1903 and the height of theAshton Tower at the Mitcheltonwinery which stands proudly at 55metres.

Symbolic data was also usedincluding Colin Preece’s birthdayyear of 1903 and the height of theAshton Tower at the Mitcheltonwinery which stands proudly at 55metres.

Rainfall and monthly meantemperature from the region andvintage combined with phenologicaldata specific to the varietal(Budburst, Flowering, Veraison,Harvest) were combined.

Rainfall and monthly meantemperature from the region andvintage combined with phenologicaldata specific to the varietal(Budburst, Flowering, Veraison,Harvest) were combined.

Symbolic data was also usedincluding Colin Preece’s birthdayyear of 1903 and the height of theAshton Tower at the Mitcheltonwinery which stands proudly at 55metres.

Symbolic data was also usedincluding Colin Preece’s birthdayyear of 1903 and the height of theAshton Tower at the Mitcheltonwinery which stands proudly at 55metres.