Vision and Mission

Being truthful to our family values of trust and reliability, our vision is to serve our customers to become an integral part of their businesses and enhance their lives for many future generations to come.

We strive to serve them with the following qualities:

Trust

Reliability

Competitiveness

Innovation

Safety

Consistency

Superior quality

Our mission statement:

“To cherish our time-honoured values and time-tested quality at all times creating a sustainable business for the sole objective of maintaining the status as Singapore’s most trusted Sugar and Commodity trader and manufacturer that genuinely cares for all stakeholders.”