GET SPLENDID: Good design is pretty. Great design takes both form and function into consideration. Today's Southern couples care about their reputation as hosts which means good design has to also give guests the best experience: enough staff to include no lines at the bar, a layout that allows for dancing as well as conversation that can be heard over the band, etc. Talking about how you're able to do the things that matter to guest experience (that photos can't show well) will reassure potential clients that you can create a beautiful, thoughtful experience and not just a pretty vignette.