Additionally, Addis is responsible for establishing some of the most recognizable brands in the Bahamian marketplace; The Original Memory Book and The Bahamian Icon Awards. In 2012, Addis published Faithful Servant; Reflections on the life of the late Bishop Michael Hartley Eldon; his first book under the SIDDA umbrella.

Addis initially formed SIDDA 6 years ago as a sole employee. He has since built a large and talented team of designers, writers, project coordinators, and production staff. Prior to forming SIDDA, Addis worked as a project manager and marketing consultant for BusinessLore Group and Gelignite Communications in Atlanta, GA. There, he served as the Deputy National Press Secretary for the 100 Black Men of America, Inc. and the Assistant Marketing Director for the Bank of America Atlanta Football Classic. He is the founding editor of the Classic Insider magazine established in 2007; an event publication still in circulation today.

Throughout his 12 year career in marketing and public relations, Addis has provided strategic marketing communications counsel and public relations support to some of the largest and fastest growing companies in The United States, Great Britain and The Bahamas. His account experience has includes The National Association for the Advancement of Colored People (NAACP), Random House Publishing (New York, USA), The Cancer Society of The Bahamas, Melia Nassau Beach Resort, Commonwealth Bank and Rev. Al Sharpton’s National Action Network.

Addis has a Bachelor of Arts degree in Interpersonal and Organizational Communications from The University of North Carolina at Chapel Hill. He is a former professional Track and Field Athlete and Bahamas National Team member. He is currently a member of the United States National Association of Black Journalists (N.A.B.J.). Addis also served as a Board Director of the Bahamas Hotel and Tourism Association currently sits on the advisory boards for TWD Athletics, Pauline Davis’ Project Success and the Erin Brown Foundation .