﻿Christina is an online lead generating guru. Everything she teaches is tried and true, created and implemented over the past two decades in her own businesses. With her vast experience in real estate marketing, her love of Facebook and her experi... Read more

﻿Christina is an online lead generating guru. Everything she teaches is tried and true, created and implemented over the past two decades in her own businesses. With her vast experience in real estate marketing, her love of Facebook and her experience leading a successful real estate team, she's out to fill the void created when agents realize the urgent need to constantly and consistently generate leads online yet find they don't have the time or knowledge to get the highest return. She founded LeadsAndLeverage.com in order to bridge the gap between social media and reality by helping real estate agents get the conversation started.

Christina's Stories

Have you ever heard yourself say: “I don’t have the time,” “I don’t have the money,” or “I’m not tech-y?” I’ve certainly said at least two of these, multiple times. Many, if not most of us, say one of these three phrases daily. So what do all of these have in common? They are excuses. They are all lies we tell ourselves.

Real estate agents always want to know how to get their Facebook posts seen. They are sometimes overly concerned with viewership when they should be focusing on leveraging their Facebook page for their real estate business. In a nutshell, Facebook posts get seen by being valuable, relevant, inspirational, entertaining and staying contextual.

I’m sure you’ve noticed that reach is declining yet again for Facebook pages. Unless you are an expert at creating posts that the Facebook community and your target audience love, you’re going to struggle with posting and increasing viewership without paying for it. The best way to solve this issue is by prejuicing.

Last fall I started attacking my productivity. I knew that I was wasting my most productive time and my best energy on unimportant tasks, but I wasn’t exactly sure what or where. It was time to focus on it, measure it and take control of it.

Do you approach Facebook lead generation strategically or tactically? When it comes to using Facebook for your real estate business, too many times real estate agents focus on tactics without having a strategy in place.

If you want a business that builds know, like, and trust relationships before they come into your lead pipeline and eliminate the awkward follow-up calls trying to convince uninterested, unmotivated people that they need you, then you need to blog — but with a caveat: You’ve got to blog with the right strategy.