Creating a Profitable Small Business

But your customers are inconsistent and getting them in the door seems more like luck than science.

How can you turn things around to create a profitable small business?

Don’t worry — with just a few simple marketing tactics, you have the power to create a consistently profitable small business.

Get started with these five tactics:

1. Focus on your existing customers

Small businesses are always on the hunt for new customers.

What many don’t realize is that the fastest way to reach new customers is to nurture relationships with your existing customers.

Use email marketing to stay fresh in your customers’ minds and drive repeat business. A simple monthly email newsletter will keep your audience up-to-date on what’s going on at your business and drive them towards a sale.

Ready to put it all together?

Creating a profitable small business doesn’t happen overnight.

But by focusing on your existing customers, encouraging shares and reviews, building a professional website and social media presence, and measuring what matters — you’ll set yourself up for a steady stream of new and repeat customers to fuel your business.

WRITTEN BY:

Rustin Nethercott: Constant Contact contributor. I tell stories worth hearing through design, the written word, or whatever happens to be lying around the...