Marketing Content Developer

Job Locations
US-NJ-Mount Laurel

ID

2018-21386

Category

Marketing

Division

ARI

Job Posting - External

Who are we?

ARI, a Holman Enterprises company, is a global fleet management leader with a portfolio of more than 1.6 million vehicles in North America, the UK and Europe and, together with its strategic partners, 3 million vehicles worldwide. Headquartered in Mount Laurel, New Jersey, ARI is 2,800 employees strong with revenues exceeding $1 billion and offices throughout the U.S., Canada, Mexico, Puerto Rico and Europe. This Content Development Writer role is based in our Mt. Laurel, NJ location.

The Content Development Writer will create a wide range of compelling content that aligns with ARI’s overall strategic plan and engages our target audiences. This person should be an articulate and engaging writer with a journalistic mindset and good judgment, who can adapt content messaging and value propositions to reach multiple audiences through multiple channels.

Deliverables include a wide variety of content including: thought leadership pieces, whitepapers, case studies, publications, presentations, infographics, webinars, videos, newsletters and blogs. The Content Development Writer should be highly skilled in copyediting and detailed in nature with an interest in technology and innovation. This person should have a strong understanding of digital marketing best practices and emerging trends, and how they can be applied in a B2B environment. A successful Content Development Writer will drive brand awareness through compelling content.

Essential Functions:

Work closely with the marketing team and subject matter experts (SMEs) to develop original content in support of ARI’s value propositions and messaging as well as repurpose existing content for alternate channels including various print and digital properties including email marketing campaigns, optimizing content for SEO and support initiatives related to the organization’s website