DigitasLBi Appoints Annette Male as New CEO of APAC

Dated: June 14, 2016

Global marketing and technology agency DigitasLBi has announced the appointment of Annette Male as the Chief Executive Officer, APAC. Male joined DigitasLBi in Singapore as Managing Director in March 2015 and has doubled the size of the business, helping to win new accounts from clients including Unilever, Pernod Ricard and UOB, as well as growing the team with key senior hires in strategy, client services and creative. The agency was also named the Digital Agency of the Year by marketing magazine.

Before joining DigitasLBi, Male was deputy managing director at CRM agency Kitcatt Nohr, part of the DigitasLBi family. She started her career at Mars and has also held roles at CHI & Partners, Tequila London and TBWA\GGT.

Annette Male, chief executive officer, APAC at DigitasLBi said: “After a brilliant year running the Singapore business, I’m delighted to be stepping into this expanded role. I’m really looking forward to building our unique data-driven approach, working with the best talent in the region and continuing to deliver award-winning work which makes a place for our clients’ brands in people’s lives.”

Ewen Sturgeon, chief executive officer, International, DigitasLBi added: “I’d like to thank Capon for his work over the last four years – he has transformed the APAC region and is handing an exceptional team and roster of clients over to Male. Male has built a reputation for being a first-class client lead and business developer as well as a great leader of the team in Singapore, where the office has gone from strength-to-strength under her leadership, as demonstrated by the recent Agency of the Year win.”