Recently became aware of sheet masks, which have been popular in Japan and South Korea for some time now. This is a particularly great one. Reduces the appearance of wrinkles, smooths, and calms redness and irritation. If you've never tried a sheet mask before, it is a different experience, not much like a traditional Western mask that you spread on and wait to dry. With a sheet mask you have to be a little careful to unfold it without tearing, and yes, if you've not tried it before, it might seem cold and slimy at first. But if you're open-minded it can be a very pleasant, relaxing experience - and IME it's certainly very effective! I recommend trying it, but if it's not for you, well, that's just more for me, because I will be re-ordering these.