I am asked these questions all of the time as if finding investors for companies was like throwing darts at a dart board; if you hit the bull you get funding, Right?

Well not quite. In this blog piece and the accompanying video, I will try to share with you some of the complexities in the funding process. I want to try to demonstrate that building a systematic funnel is much better than throwing darts!

If it was as difficult to buy and sell on the Stock Exchange as it is to raise Venture Capital, investors would accuse the more than a technical glitch!

Why is it so difficult? If you look carefully, there is no shortage of capital seeking investments. Furthermore, there are literally thousands of companies seeking funding from Venture Capital investors. And yet finding the right investor, pitching a deal, working the process of committees, due diligence and documentation, takes months and has no guarantee of success!

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