Cornell University's School of Industrial and Labor Relations was the first business school in the world for college-level study in HRM.
In the first decade of 2000, there was a strong movement to see HR as a strategic partner to business rather than as a support function system.
The most recent areas where HR has become involved are corporate social responsibility and sustainable growth as well as environmental concerns.
Everyone wants to attract more eyeballs on their website.
Sound and effective search engine optimization (SEO) strategies have the potential of getting your site to the top of Google's organic search rankings, leading to the growth for your business.
Hence, it is no surprise that you will find people getting swept up in new advancements, trends, and practices.
However, there are some gold standards in SEO that all SMBs should adopt in 2018.
But that would be of no use if your website is not showing up in front of a relevant audience.
Hence, it is in fitness of things that you should identify the type of audience you are targeting and know their search patterns, demographics, geographic location, preferences, etc.
A step in this direction can be made by setting up a Google Analytics account that will enable you to learn more about them on a daily, weekly, monthly basis.
When creating your blog posts, it's an absolute must that you have a reader-first mentality.
What your readers were really getting out of the writings should be uppermost in your minds.
Never Assume You have No Direct Competitors
There will be always someone who has already used the keywords you wish to target.
Do your homework to find out who these competitors of yours are and how you can differentiate your SEO strategy from those of others.
Google lays great emphasis on page speed.
A great page speed improves the visibility of your site.
com, even a second delay in a page's load time can decrease the customer dissatisfaction by 16 percent.
This is all the more important in the case of mobile users.
Using long long-tail keywords in your strategy is key to the success of your business.
For instance, considering the keyword "SEO tips" may take a long time for improving the ranking on Google.
However, using long tail versions of the keyword "SEO tips" such as "SEO marketing for your business" can increase your chances of raking high in Google.
Small businesses need to be especially focused on local search.
If you are a small brick-to-brick business, local SEO is of utmost importance.
It has been found recently that 50% of those consumers searching locally on their smartphone visit a store that same day.
The figure stands at 34% when it comes to search on a computer or tablet.
Hence it is in fitness of things that your business's visibility should rank high in your area.
Otherwise, you run the risk of losing out to competitors.
Get Your Website Compatible For Mobile Devices
Findings of a survey reveal that 60% of traffic is coming from mobile devices and that number is likely to increase.
Hence it is incumbent on you to ensure that you site is optimized for mobile visitors and not difficult to navigate on mobile devices.
This becomes all the more necessary because Google is in the process of awarding higher ranks to the sites that are mobile optimized.
With the passage of time, the use of voice based search is increasing.
It is now clear that you can ignore voice search at your own peril.
Since voice search queries differ greatly from typed queries, you will have to optimize your content for voice search.
SEO is not a sneaky or deceptive practice, even though there are people who tend to think so.
Tricking search engines by using shady tactics is not going to help you.
By doing so you run the risk of losing the trust of search engines.
Quality rather than quantity should be your prime consideration when it comes to building links for your website.
Cranking out mass number of links without quality has the potential of damaging your website's credibility.
However, starting with a sound strategy will translate into online success for many years to come.
For those of you who are starting a business or to existing business owners, the rules surrounding employment law can become very complicated when you are looking to employ other people.
However, as difficult as it may be, it is important for you to become familiar with these rules in order to comply with you legal responsibilities as an employer.
Different laws will apply to different countries, so it is essential to become aware of the laws that will be applicable to you so that you can protect your business and prevent any future litigation.
Here are some main areas of employment law that you will need to be familiar with.
It will be necessary to provide your employees with a written statement of the terms of employment when they start their employment with you.
The main topics you would need to account for within the terms of employment, include, the name of the parties to the agreement, job description, hours of work, details of pay, both employer and employee obligations, place of work and holiday pay entitlement.
Although this list is not complete and you may want to add some extra terms that may be relevant to your business.
This ensures both you and your employees are fully aware of the obligations under the contract of employment.
Should any disputes arise in the future, you can always refer back to the contract of employment in support of your case.
It is important to become aware of discrimination laws, as damages awarded for unlawful discrimination can be high.
As an employer you should do all that you can to prevent unlawful discrimination at your place of work.
Do not discriminate against someone because of their race, religion, sex, sexual orientation or if they have a certain disability.
This can also apply when you are advertising and interviewing candidates for job roles.
You should select those candidates based on the specific skill required for that job.
Try to ensure that you provide equal opportunities to all your workers.
As an employer, you will be legally liable for the acts of all of your staff.
So it is important to take any complaints of bullying or harassment from other workers seriously and investigate them thoroughly.
Ensuring you have a grievance procedure in place for dealing with these sorts of issues will also be useful.
Within some countries, employers are under a legal duty to pay their workers the national minimum wage.
Usually, this is worked out based on the workers age and what year they started employment with you.
If you already have a contract of employment in place that pays below the minimum wage, the contract will not be legally binding, so it is always best to check if you are complying with these rules.
It is the employer's responsibility to ensure a safe, working environment is maintained for all workers and members of the public that enter the premises.
It is therefore wise to carry out a thorough risk assessment of the work place as well as for each employee and comply with all health and safety regulations, to avoid any negligence claims.
The assessments you chose to carry out will depend on the nature of your business, even simple tasks such as ensuring spillages are cleaned up, signs are placed clearly indicating any potential hazards, providing protective clothing and storing hazardous substances appropriately will help to avoid negligence claims.
Although employment law sounds like a minefield, being aware of the rules and seeking advice could go a long way to help protect your business.
There are lots of resources online that may help you with this and if you are really confused, prevention is always better and seeking out advice from employment law specialists might work better for you.
"Mutual funds" concept was invented by the brains of Wall Street.
As this type of investments worked well in the Wall Street, a lot of financial companies formed their Asset Management Companies in India and launched a lot of mutual fund schemes in India.
Some of the Indian companies that have their asset management companies in India are:
Some of the Indian companies launched "Systematic Investment Plans" to attract more retail investors and low income persons.
These SIP Plans are performing well and generating good returns for the investors.