Andy Rubin Apologizes For Essential Email Snafu

Recently you might have heard how Essential customers might be facing a phishing attack after there were reports that a few customers were receiving emails from the company asking them for additional verifying information about their orders. Given that this almost never happens, it did seem a bit suspicious even though the emails did seem to come from Essential themselves.

The good news is that this does not appear to be a phishing scam, but rather a little mix up on Essential’s part in which the company’s founder Andy Rubin has since posted an apology on their website. “Yesterday, we made an error in our customer care function that resulted in personal information from approximately 70 customers being shared with a small group of other customers. We have disabled the misconfigured account and have taken steps internally to add safeguards against this happening again in the future.”

Rubin goes on to add that customers who have been impacted by this will be given a one year subscription to LifeLock. “We sincerely apologize for our error and will be offering the impacted customers one year of LifeLock. We will also continue to invest more in our infrastructure and customer care, which will only be more important as we grow.”

The Essential smartphone has recently started to ship out to customers and while there are many smartphones in the market today, what makes the Essential particularly interesting is that it was created by Android’s Andy Rubin, which does carry some weight. Whether or not it’ll be able to compete with the likes of other Android phones remains to be seen.