Growth Hacking Web Push Notifications

After working day in and out on finding hacks to boost customer engagement, Wigzo has finally launched its web push notifications as a separate product – only much smarter than before! We are absolutely delighted to open ZoPush for Beta sign-ups, for both existing and new users.

Do your users find your push notifications so distracting that they end up opting out? Then you haven’t been leveraging this communication channel right.

Choosing a push notification service provider that does not understand how to make push notifications actually work, can ruin your engagement and make even your loyal users ditch you for a competitor instead.

Unlike most of the popular push notification providers, ZoPush notifications focus on 1:1 personalization – making your communication highly relevant and contextual at all times.

Moreover, a one click opt-in ability ensures a far more subscriber count than emails. Well also because ZoPush doesn’t ask for your visitor’s email address, letting him keep his contact information private.

Taking into consideration all the reasons why users might turn off push notifications, we created ZoPush. The idea is to make ZoPush the smartest channel for eCommerce businesses to increase engagement and conversions.

Why we launched ZoPush as a separate product

Web push notifications as a marketing and customer engagement channel, has proven to be extremely successful in winning engagement and sales. As a key product feature inside the Wigzo dashboard, web push notifications delivered exceptional results for customers, achieving:

26% increase in CTR

29% increase in customer engagement

14% increase in Conversions

7x increase in average ROI

Because of the tremendous success that web push notifications have received, its popularity amongst Wigzo’s customer base has rapidly increased.

Our web push notification users recommended a few feature additions to the channel. They asked us to make web push notifications highly customizable and ensure their messages would never run out of context. So that’s exactly what we did!

Since this was not possible from within the Wigzo dashboard, we decided to launch web push notifications as a separate service – ZoPush.