Gunar S.

Visual communications is the root of my passion, whether on a personal level or in pursuit of career success. Identifying the essence of any mission is paramount for foundation of all communication facets. Execution is most memorable when it speaks with a single voice. Reward from identification of this voice serves both the mission/client and personal fulfillment. It all comes from the heart.

Many sources are available to maintain the single voice. Concept, graphic design, logo / branding, illustration, and packaging are some fundamental...

Skills (5)

My product perspective is rooted in a Marketing major degree which I carry into the visual dimension. This is not about artÂ but connecting with the mission strategy conceptually, and translating on the visual level. Just as every word in brand support must be a pearl, every pencil stroke or color or texture can bring a sensory meaning with focus and feeling. It defines the brand.

Design: the execution of the strategy, clearly presenting the brand voice, delivered in any number of packagesÂ: logo, letterhead, newsletter, product design, packaging design, web, print, outdoor, in-store, B2B, annual report, video, commercials,... Each opportunity presents an avenue to communicate the voice and every element supports the others to deliver a consistent, memorable message.

My work includes design for these packages in support of a dietary supplement, food products, restaurants, reinsurance companies, education institutes, skin care products, unique marketing concepts and products, beverages, OTC products, a global initiative to rebuild a nation, home improvement, oral health,...

Logos/corporate identity represent the point of departure. Logos define all to follow, providing the palette for the brand voice presentation. The mark presents the flavor and is the opportunity to define through style who and what you are. Pencil, vector, paint, ink, crayon, font, color,...

My work in defining logo designs for clients includes dietary supplement, food products,...

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