Social Network Marketing in the US 2015-2019

August 2015

74 pages

Infiniti Research Limited

Report ID: 3170259

Summary

Table of Contents

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About Social Network MarketingSocial networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social media is not only about Facebook, Twitter, and Google+, but much more.

Currently, there are more than 800 active social networking sites, including mobile applications and digital platforms.

Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.

Covered in this ReportThis report covers the present scenario and growth prospects of social network marketing in the US for the period 2015-2019. The report provides an overview on social networks, their effect on brands, and how brands utilize social platforms for marketing and social network ad-spending.

Social network marketing in the US is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers while utilizing social media platforms, the market at large, and key trends emerging in the market.

Key Questions Answered in this Report- What will the market size be in 2019 and what will the growth rate be?- What are the key market trends?- What is driving this market?- What are the challenges to market growth?- Who are the key vendors in this market space?- What are the market opportunities and threats faced by the key vendors?- What are the strengths and weaknesses of the key vendors?

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Customer Segments

03.2.1 Advertising Agencies

03.2.2 Brands

03.2.3 Mobile Affiliates

03.2.4 Individual Users

03.3 Base Year

03.4 Vendor Segmentation

03.5 Summation Errors

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

05.1 What is social networking?

05.2 What is social media?

06. Importance of Social Media for Marketers

07. Why Brands are looking into Social Media

07.1.1 Benefits of Social Networking Advertisements

08. Present Scenario

09. Future prospect

10. Bridging the gap

11. Five Forces Analysis

12. Buying Criteria

13. Drivers and their Impact

14. Trends and their Impact

15. Social Networking Landscape

15.1 Competitive Scenario

15.2 Industries Using Social Network for Marketing

16. Key Vendor Analysis

16.1 Facebook

16.1.1 Key Facts

16.1.2 Business Overview

16.1.3 Business Segmentation by Revenue 2013

16.1.4 Business Segmentation by Revenue 2011-2013

16.1.5 Geographical Segmentation by Revenue 2013

16.1.6 Business Strategy

16.1.7 Recent Developments

16.1.8 SWOT Analysis

16.2 Google

16.2.1 Key Facts

16.2.2 Business Overview

16.2.3 Business Segmentation by Revenue 2013

16.2.4 Business Segmentation by Revenue 2012 and 2013

16.2.5 Geographical Segmentation by Revenue 2013

16.2.6 Business Strategy

16.2.7 Recent Developments

16.2.8 SWOT Analysis

16.3 Instagram

16.3.1 Key Facts

16.3.2 Business Overview

16.3.3 SWOT Analysis

16.4 LinkedIn

16.4.1 Key Facts

16.4.2 Business Overview

16.4.3 Product Segmentation by Revenue 2014

16.4.4 Products Segmentation by Revenue 2013 and 2014

16.4.5 Geographical Segmentation by Revenue 2014

16.4.6 Business Strategy

16.4.7 Recent Developments

16.4.8 SWOT Analysis

16.5 Pinterest

16.5.1 Key Facts

16.5.2 Business Overviews

16.5.3 Geographical Presence

16.5.4 SWOT Analysis

16.6 Tumblr

16.6.1 Key Facts

16.6.2 Business Overview

16.6.3 SWOT Analysis

16.7 Twitter

16.7.1 Key Facts

16.7.2 Business Overview

16.7.3 Business Segmentation by Revenue 2013

16.7.4 Business Segmentation by Revenue 2011-2013

16.7.5 Geographical Segmentation by Revenue 2013

16.7.6 Business Strategy

16.7.7 Recent Developments

16.7.8 SWOT Analysis

17. Other Reports in this Series

List of Exhibits:Exhibit 1: Market Research MethodologyExhibit 2: Social Network Users in the US 2015-2019 (millions)Exhibit 3: Traditional Ad-spending Vs. Digital Ad-spending in US 2014-2019Exhibit 4: Social Networking Ad-spending Market in US 2014-2019 ($ billions)Exhibit 5: Digital Ad-spending Market in the US 2014-2019 ($ billions)Exhibit 6: Social Networking Ad-spending in US by Type 2014-2019Exhibit 7: Average Time Spend in a Day by a US Adult on Various Social Networking Sites (minutes)Exhibit 8: Cost per Thousand Audience 2014Exhibit 9: Social Networking Platform Used for B2B Marketing 2014Exhibit 10: Mobile Social Network Users and Penetration in the US 2014-2019 (millions)Exhibit 11: Average Time Spent by US Adults on Media Consumption 2010 and 2013Exhibit 12: Facebook User Penetration in the US (million users)Exhibit 13: Instagram User Penetration in the US (million users)Exhibit 14: Twitter User Penetration in the US (million users)Exhibit 15: Pinterest User Penetration in the US (million users)Exhibit 16: Top 5 Social Networking Ad-spending IndustriesExhibit 17: Facebook: Business Segmentation by Revenue 2013Exhibit 18: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)Exhibit 19: Facebook: Geographical Segmentation by Revenue 2013Exhibit 20: Google: Business Segmentation by Revenue 2013Exhibit 21: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)Exhibit 22: Google: Geographical Segmentation by Revenue 2013Exhibit 23: LinkedIn: Product Segmentation by Revenue 2014Exhibit 24: LinkedIn: Product Segmentation by Revenue 2013 and 2014 ($ millions)Exhibit 25: LinkedIn: Geographical Segmentation by Revenue 2014Exhibit 26: Pinterest: Geographical PresenceExhibit 27: Twitter: Business Segmentation by Revenue 2013Exhibit 28: Twitter: Business Segmentation by Revenue 2011-2013 (US$ million)Exhibit 29: Twitter: Geographical Segmentation by Revenue 2013

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