Print advertising gives you a way to connect with individuals and families who need insurance to protect their loved ones and belongings. Effective advertising requires that you talk to the reader on a personal level and educate her about what makes your insurance coverage and services different than what your competitors offer. Because print materials and ads should build your brand, always include your company name and logo.

Perfecting Your Message

To get your print advertising message right, focus on the problems your insurance can solve and explain the benefits of the insurance types you sell -- for example, protecting the client's family in an accident or covering home repairs after a storm. To build credibility, the printed material should include customer testimonials and stories that mention how you responded quickly in a crisis, saved the customer money by paying for costly repairs or eased the pain of a relative's death because of life insurance you provided.

Form Partnerships

Look for businesses that reach the same target market you do, such as medical facilities, obstetricians and midwives for life insurance or health insurance. Form partnerships with used and new car dealerships and financing companies willing to share your name with their customers who are buying a vehicle. Provide separate fliers or brochures about your different insurance products that target individual populations so each business can hand out meaningful material to their clients. This requires developing several different brochures if you sell more than one type of insurance.

Get Published

Write and publish articles that explain the various types of insurance people can buy and the reasons they might need them. Look for smaller papers willing to print articles submitted by regular advertisers. Avoid sales lingo, and instead offer tips that make people want to visit your website or call to discuss their insurance needs. Mention your website and your qualifications in the byline at the end of the article. Offer a free article full of tips on choosing the best insurance that readers can download from your website in exchange for submitting their email address.

Ad Inserts

Find local residential and condo associations that allow advertising in their newsletters, and create a one-page flier addressed to the people living in these communities. If the homes appeal to young adults who are starting careers and families, talk about life insurance. If the community is in an area frequently hit by storms or other natural disasters, talk about coverage that would help insured people pay for repairs. If you sell to communities along a lake, focus on homeowner liability concerns and boat or watercraft insurance.

About the Author

Nancy Wagner is a marketing strategist and speaker who started writing in 1998. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. She holds a B.S. from Eastern Illinois University.