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Several days ago it was Father’s Day. And if you didn’t realise that I’m assuming you live in a Yurt on the steppes of Mongolia, such was the deluge of Facebook statuses, tweets, Instagrams that I was subjected to throughout the day. Now before Daily Mail readers start screaming at me for being a hater of fathers, let me say that I have no issue with loving your dad. Good. That’s out of the way. The issue that I have is that did I really need to see a tweet sponsored by Samsung (I can’t actually remember who it was, but you get the idea), and every other global conglomerate imaginable, sending good wishes to dads across the globe? I’m sure even the official twitter feed for KPMG suggested buying your dad an audit for all his hard work.

Has day to day life become nothing more than a forum in which we have to prove something? Certainly, some marketing executive at Samsung believes that if they do not tweet their appreciation for dads, the sales of the new Galaxy S5 will be severely compromised. I completely agree. Next Easter, if Coca Cola don’t wish me a happy one, you’re damn sure I’m walking straight to the nearest Sainsbury and buying a two litre bottle of Pepsi.

Social media has now given us a place in which we can share anything at any time. But it’s only recently that I’ve noticed these mass outpourings. Not a Christmas, New Year, Easter, Mother’s day or any other public holiday goes by without seemingly every person on Facebook telling me about theirs. Again, I’m not having a go at the people who do it, as I have done it in the past, I’m just wondering what drives us to do it. Most of the statuses garner a few sporadic likes, and that’s about it. It would seem that even though we post these statuses, and write these tweets, our audience doesn’t care that much. The conclusion we’d have to make is that it’s just now the norm.

As I scrolled through my various feeds I thought, what about people who don’t have dads? I know people whose families have been broken up by divorce, or tragically through the death of a father. Do our actions on social networks come across as insensitive, annoying, or just thoughtless?

From my point of view, I’m throwing away my laptop and phone on these days, and spending it with my dad. Then buying a pepsi.