Qualitative Research, University of California, Davis

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4.5

55 个评分

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7 个审阅

课程信息

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis.
Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project.
Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants.
Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving.
Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research.
Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

热门审阅

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创建者 MA

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Jun 14, 2018

Very helpful and informative course. You should must enroll this course if you want to be expert in the qualitative research methods.

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创建者 MG

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Jul 29, 2018

I have learnt so much through this course and would apply my learning to my job. Thanks for an excellent course.

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7 个审阅

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创建者 FARKHANDA IJAZ

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Oct 16, 2018

It was stunning with out of box information.

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创建者 Danial Mousavi

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Oct 03, 2018

Very constructive. I wish interview would have been addressed though.

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创建者 Melvin Goh

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Jul 29, 2018

I have learnt so much through this course and would apply my learning to my job. Thanks for an excellent course.

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创建者 Muhammad Abdullah Avais

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Jun 14, 2018

Very helpful and informative course. You should must enroll this course if you want to be expert in the qualitative research methods.

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创建者 Aaron Fehir

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Apr 10, 2018

Very unclear terminology (ex: are categories different from themes in the analysis? Who knows, I still don't) and illogical ordering of information within a given week's lecture made it difficult to fully conceptualize how the various concepts formed a cohesive whole. Showing examples (that weren't the cellphone business case scenario) would have been extremely helpful to help solidify taught concepts. This is particularly true when the course is explaining a visual representation of something, but doesn't actually show the object being discussed; I really wanted to understand how to use a spreadsheet for qual analysis, but never got to see an example, and the description from the instructor was very unclear with terms like rows and columns used sparingly.

Paradoxically, what information was Covered a lot of the same concepts multiple times, but without adding new information or perspective.

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创建者 Luciano Ferreira da Silva

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Dec 28, 2017

Congratulation for this course. I think this is a good course, but I expected more content about interviews. The teacher is a good speaker, and she facilitate the understand about the content. However, there are several information that could be included like CAQDAS (to analyze teha datas), coding system (perhaps more information about how to code and abstract ideas from the analyses corpus), among others. When I read "qualitative research" I expected more about qualitative research. I think perhaps the title of this course could be changed to "conducting focus group".

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创建者 Noor Nahas

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Nov 12, 2017

Good information, but the presenter has a weird way of talking. Possibly editing issue?