In roughly two weeks, we'll see if Samsung can continue its success.

Samsung has set the date to bring its next iteration of the successful Galaxy S smartphones into the light: March 14, according to invites sent to press Monday. Few concrete rumors have surfaced about the phone, though possible spec bumps include a quad-core processor, higher resolution screen, and an improved camera.

Samsung’s Galaxy S II and Galaxy S III were hits both critically and in sales. Twenty million Galaxy S III units sold between its May 2012 launch and the end of September, making it one of the most successful Android phones on the market and in the league of Apple’s iPhone in terms of singular smartphone-make sales. (Apple's number even includes multiple generations of the iPhone, not just the latest.)

The next Galaxy S phone’s quad-core chip may be based on ARM Cortex A15 architecture in the form of an Exynos 5450 chipset. The camera may leap to 13 megapixels, and Samsung would be remiss to let competitors like HTC and its new HTC One outstrip the Galaxy S IV with their 1080p screens. Hopefully we’ll see the same with Samsung’s new phone.

The announcement will take place at Radio City Music Hall in New York City. The event begins at 6pm EST and Ars reporters will be on the ground ready and waiting to bring you the full spectrum of details on the Galaxy S IV.

Casey Johnston
Casey Johnston is the former Culture Editor at Ars Technica, and now does the occasional freelance story. She graduated from Columbia University with a degree in Applied Physics. Twitter@caseyjohnston

I know this won't go over well, but it's hard not to feel like Samsung is taking every single page it can from another company's playbook.

I'd like to know how so? I didn't know Apple was the only company that did press conferences to debut new products... I could have sworn ive seen HTC, Google, Sony and even LG do it. But hey, it much be my imagination.

These updates are coming so frequently that it makes me wonder about where all the electronic waste is going to go.

Oh well, they'll hit a wall eventually.

P.S. Anyone likening Samsung's marketing approach to Apple's has to have their head planted firmly where the sun doesn't shine. Apple releases products on more or less a fixed schedule, a very limited number and only high-end units. Samsung releases huge numbers of similar products, constantly and at high speed, they also sell everything from bargain basement phones to high end (like this one).

I'm hoping this will bring down the brice of the Galaxy Note II, that looks like a fantastic phone and I want to make it mine...

Just bought mine for $100 at best buy (on renewed 2 yr. vzw contract). They did a price match to Dell, who had it for $150, and I had registered for the $50 upgrade discount they did earlier this month.

It is a really nice phone -- you can find decent prices if you keep your eye out.

These updates are coming so frequently that it makes me wonder about where all the electronic waste is going to go.

Oh well, they'll hit a wall eventually.

P.S. Anyone likening Samsung's marketing approach to Apple's has to have their head planted firmly where the sun doesn't shine. Apple releases products on more or less a fixed schedule, a very limited number and only high-end units. Samsung releases huge numbers of similar products, constantly and at high speed, they also sell everything from bargain basement phones to high end (like this one).

I want to see improved multitasking, like plugging the phone into my TV/monitor, switching on the paired BT devices, and causing me to forget that I am using my phone and not my computer to do stuff. We're close, but not quite there..

I know this won't go over well, but it's hard not to feel like Samsung is taking every single page it can from another company's playbook.

The similarities are undeniable, yet they will be denied, always and forever.

Please enlighten us by spelling out these similarities? <------ I did say please...

Cryptic announcements are typical of Apple since before the iphone days so maybe people are referring to that. There is also the fact that Samsung is spending an absolute insane amount of marketing money (e.g. last nights Oscar show had Samsung as the biggest ad buyer). Idiots in the past have said Apple is successful because of marketing and called them a marketing company so maybe people are also referring to that.The posters may also be referring to how, initially, Samsung attempted to copy Apple in every way possible, from the icons to the charger, to the 30 pin connector.

All that said, the font and poster for the announcement is absolutely garish and matches perfectly with Samsung's garish phones.

I just hope for android 4.2, a smaller display size like the 4.3" S2 to make a bigger difference with the Note and custom cores for the CPU (a new exynos or snapdragon), because the A15 takes too much power and the plain A9 is "old".

I just hope for android 4.2, a smaller display size like the 4.3" S2 to make a bigger difference with the Note and custom cores for the CPU (a new exynos or snapdragon), because the A15 takes too much power and the plain A9 is "old".

Pffft. 4.2... the SGS4 will have 4.1. MAYBE 4.1.2. These companies always release their devices 1 version late. For what reason? I dont know.

I just hope for android 4.2, a smaller display size like the 4.3" S2 to make a bigger difference with the Note and custom cores for the CPU (a new exynos or snapdragon), because the A15 takes too much power and the plain A9 is "old".

Pffft. 4.2... the SGS4 will have 4.1. MAYBE 4.1.2. These companies always release their devices 1 version late. For what reason? I dont know.

Since the SGS3 already has 4.2.1 leaks from Samsung, I'm guessing your jadedness is a little off.

I know this won't go over well, but it's hard not to feel like Samsung is taking every single page it can from another company's playbook.

The similarities are undeniable, yet they will be denied, always and forever.

Please enlighten us by spelling out these similarities? <------ I did say please...

Cryptic announcements are typical of Apple since before the iphone days so maybe people are referring to that. There is also the fact that Samsung is spending an absolute insane amount of marketing money (e.g. last nights Oscar show had Samsung as the biggest ad buyer). Idiots in the past have said Apple is successful because of marketing and called them a marketing company so maybe people are also referring to that.The posters may also be referring to how, initially, Samsung attempted to copy Apple in every way possible, from the icons to the charger, to the 30 pin connector.

All that said, the font and poster for the announcement is absolutely garish and matches perfectly with Samsung's garish phones.

Apple has created more angst and butthurt than should be realistically possible.

FFS..... get over it already. Apple stuff doesn't make you prettier, smarter, faster, better, or more sparkly like a Twilight vampire (and neither does the Android stuff). Why the hell do people personalize this sh*t so much?????

This has somewhat baffled me for years. Yes, I understand, human nature being what it is, it shouldn't be all THAT much of a mystery.... but still, this stuff is making even my pessimistic conclusions about humanity seem downright sunny.

I could care less about the MPixel of the camera; it is more interesting to hear what they are doing with the optics, sensor area and what they are doing in software to improve picture quality from the last iteration. If Samsung stepped up it's game and rivalled Nokia in this regard, maybe that would push the fruit company to do try and compete in this area too.

Apple has created more angst and butthurt than should be realistically possible.

FFS..... get over it already. Apple stuff doesn't make you prettier, smarter, faster, better, or more sparkly like a Twilight vampire (and neither does the Android stuff). Why the hell do people personalize this sh*t so much?????

This has somewhat baffled me for years. Yes, I understand, human nature being what it is, it shouldn't be all THAT much of a mystery.... but still, this stuff is making even my pessimistic conclusions about humanity seem downright sunny.

It's always been this way and it will always be this way. Apple vs. Microsoft, Apple vs. Samsung, Intel vs. AMD, ATI vs. Nvidia, Ford vs. Chevy, BMW vs. Audi, Home Depot vs. Lowe's, and so on. There is literally no company out there that doesn't have someone on the opposite side of the fence in some way or another.

You're right - it's ridiculous to take such things so personally. Use what works for you and makes you happy. But there will always be somebody somewhere judging you for it.

First, no one's phone is better than anyone else's, iPhone, Samsung, HTC, whatever. Do you like your phone? Yes? Fantastic, you like your phone. Enjoy it, it can do all kinds of outstanding stuff. Also, it doubles as a phone.

Second, Apple doesn't own product demonstrations and company highlight reels. Sears and General Electric showed off their newest washing machines, ovens and dryers for years before Steve Jobs was born. Don't think for an instant that your phone of choice is unique in the "LOOK AT WHAT OUR COMPANY MAKES" category. it's not. It's a dramatic, thematic trade show.

Third, have any of you adding onto this ridiculous theme of "downvotes means butthurt" every heard of a little logical fallacy called post hoc, ergo propter hoc? After it, therefore because of it? If I shove a pitcher of water in a freezer and state to a crowd, "In only two hours, this water will become ice," and in two hours the pitcher is frozen, it doesn't mean that I control time or the elements. Just because something happens after you say it doesn't make it true, except in your sweet, little head.

Fourth, everyone just.. stop. I've had an Android for personal use, I got rid of it because it had some awful battery issues (HTC Hero). I've had an iPhone for the 3GS and 4S generations, it's fine. It's not perfect. I had a Blackberry for work and an HTC Mogul running Windows 6.5 on it. The Blackberry was nice for email and useless for anything else. The Mogul was a little sad. Slow and grumpy, overpowered by the software it had been given. Just like your own phone. You don't need to identify with a brand, it doesn't make you cooler or better or smarter.

- I like that the iPhone has a small number of pre-loaded apps.- I like that the Android system supports widgets, because for the love of god, why doesn't the iPhone?- I like that the older Blackberries are basically dedicated e-mail devices.- I like that I no longer own the Mogul.

--- I hate that the iPhone's app store is polluted often with clones of clones of clones of apps.- I hate that the Android has a lot of tacked on add-on apps that I can't remove.- I hate that the older Blackberries are basically dedicated e-mail devices when I need to do pretty much anything but e-mail.

- I hate that I have admitted to briefly owning a Mogul.--

If I could change the iPhone, I'd allow its users more control and I'd find a way to stop the iPhone community from being a bunch of raging douchebags.

If I could change the Android, I'd just have it rooted by default with some intelligent lockdowns on core phone functions. And I'd find a way to stop the Android community from being a bunch of raging douchebags.

If I could change the older Blackberry design, I'd design it for more than being a dedicated e-mail device.

If I could change the Mogul, I'd build a self-destruct key that just made it explode. I'd wait until I'd lost all my patience (and e-mail!) with the phone, take it to a deep, dark cave and set it off. Then giggle like a schoolgirl. Then feel weird because I'm 30. And a guy.