YOUniversityTV: More Than a Spin Doctor

Hi everybody, I hope you're all doing great! It's Sheana here to talk to you about my recent day in the life of a public relations practitioner, where I had a chance to meet with Reynaldo Delgado.

While meeting with Reynaldo I learned that a public relations practitioner does more than hang out with celebrities, throw red carpet events and schmooze. Although public relations practitioners are present in the entertainment world, they are also in virtually every other industry as well, from large corporations to small businesses and non-profit organizations. In fact, there are even public relations agencies specializing in different industries that offer their services to clients within that niche market.

For example, Reynaldo works for a public relations agency and he has several different client accounts for which he can do anything from speech writing, coordinating interviews with media or organizing a product launch. On the other hand, a PR rep can work "in-house" too for an organization and only manage the communications for that one single company or brand.

Public relations is a field that continues to grow and flourish as new technologies become available to assist communications. Take social media for example, many companies today are tapping into this to better connect with their customers, employees, investors and other groups they are interested in engaging. These communications are developed by trained public relations practitioners who identify the best way to reach out to the different groups.

While speaking with Reynaldo, he mentioned there is an organization,The Public Relations Society of America, that has invaluable information about the profession for current practitioners and those persons interested in the field. There is also a student organization for college students looking to enter the field.

Below is my interview, tell me what your thoughts are on public relations.

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