Today on the show we have Ryan Lee, founder of Freedym.com. And if you’ve never heard of Freedym before, basically, it’s the Netflix of lifestyle entrepreneurship.

Back in 1999, Ryan started his first online fitness business—a space he’s been dominating ever since. In this episode, Ryan and Vince talk about the major mistakes fitness entrepreneurs make when trying to build their online business, and specifically, through membership sites and affiliate promotions. Ryan makes it clear, this type of business is a long-term game,demanding focus, patience, and a true understanding of your audience.