Perth, Western Australia

One of the common methods people do when vetting a business that they have never worked with before is by checking at the reviews or formal complaints about the business. Any business that works with a volume of customers over a period of time will have a complaint filed against them no matter how excellent you think your product or service is.

Large companies like Samsung and McDonalds have complaints files about something somewhere almost every day. A business that has never had a complaint filed against them probably has not been around very long or does not work with a large sector of the general public.

Meanwhile, it doesn’t mean that having customers complaining is a good thing. On the contrary customers complaining can be a signal that you have a problem somewhere in your business or product. A problem in your business or product is not a good thing but becoming aware of that problem is indeed a very good thing.