Carl’s Jr. Debuts Its First Breakfast Burrito

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Carl's Jr. has just added the Loaded Breakfast Burrito(tm) to its menu, leaving competitors' puny imitations in its shadow. Hungry breakfast eaters on the go can stop at Carl's Jr. and dig into the tortilla-wrapped meal loaded with a eggs, meat, cheese, hash rounds, and salsa.

"Just as Carl's Jr.'s Six Dollar Burger raised the bar for burgers, we think the Loaded Breakfast Burrito will change the way people view fast-food breakfast burritos," says Brad Haley, executive vice president of marketing for Carl's Jr. "While burritos have become almost a staple on most fast-food breakfast menus, they have usually been offered as small, skinny things that don't represent much of a meal. The Loaded Breakfast Burrito is a delicious, satisfyingly big burrito with a great combination of tastes that won't leave you hungry."