Sospo App

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Transcript of Sospo App

What is Sospo?Sospo is a convenient and fun way to connect with new and interesting people around you to play sports. How does it work?Choose the sport you want to play, and the location and the date. If someone accepts your invitation, you're ready to play! Use Sospo to organize your events with both existing friends and new friends. We guarantee that it is so simple, you do not need to speak English to organize a football match.

Mission Statement: "Be Fit, Be Social!"OverviewShort Bios

Founders

Leo Rifkind - LSE Law Graduate, currently enrolled in business law and intellectual property research at Berkeley Law School.

Caroline Chance & Sophie Rezki (Marketing); Robert Tankson (CFO); Sakina Babwani; Claude Humbel; Luca Flori; Tushar Thimmiah; Pierre DeprezTeamThe problemSospo AppSocial Sports NetworkWith the need for fitness apps on the rise, the market size for an app such as Sospo is vast. Apple has geared its products and marketing strategies towards fitness. The problem with many fitness apps is that they do not allow users the interaction component. Sospo looks to fill this void.1 billion+ iOS and Android usersAs a free platform the market size is unlimted to the number of Android and iOS users.

Sospo also allows sports fans to watch sporting events together which makes for a huge market and even can be targeted at obesity issues by encouraging people to be more active.

34.9% of Americans are obese. As of 2008, 1.4 billion adults around the world are obese

In addition Sospo is universal and designed to be used by everyone. It will be translated initially into English, French, Spanish and Chinese.

Market size FinancialsWe are looking to raise $250K+. Thus far, we have obtained $7K. Funds are needed for enhancement and improvement. The current break down of the company budget is as follows:

Total $230KSospo uses existing social media, like Facebook and Twitter, and our proprietary random profile generating software, in a similar style to Tinder's, to help people meet other people to play and watch sport.

The idea is to:

(1) to help people to engage in watching or viewing sports on any occasion with friends or someone new;

(2) to help teams coordinate training and matches; and

(3) to help people find the sports services they needOverview Cont'dWhy?Sospo is looking to address the need for a sports intensive social media app. This app will provide those who wish to stay or become fit with the means to not only exercise, but also socialize. It is for those that wish to both participate in and watch sporting events socially. What?What makes Sospo unique from a business perspective is that it has an extremely large market base, it can operate in any country, and it is very easily monetized. Moreover, it is designed to be so simple that at no point do you need to type words.How?Sospo is a platform to meet other people who play sports.Sospo Pro will be an additional feature that records all of the data of users and creates league tables of the users' activities and offers RSS feeds.

http://www.cdc.gov/obesity/data/adult.htmlhttp://www.who.int/mediacentre/factsheets/fs311/en/Sospo Ownership StructureMonetizationAdvertizementsCommitment feesCorporate sponsors: we promote their gym and they in turn promote us in a mutually beneficial relationshipLicensing deals from sports and leagues

Indirect CompetitorsOther social/professional networking websitesFacebook, MySpaceLinkedInMeetup.comNike SoccerDating websitesOkCupideHarmonyMatch.comTinderEvents & AdventuresLocation-based social networkingFoursquareSWOT AnalysisStrengthsUnique business modelFace-to-face interactionMore intimate than other social networksCommunityNiche marketOpportunitiesIncrease membership and eventsTarget specific organizations and groups Engage groups as catalyst for social and fitness changeUniversalWeaknessVery little advertizing/awareness about serviceTakes effort to go out and meet others surrounding sportsThreatsSocial network market is saturatedDifficult to get people to pay for social networking websites as most are freeCompetitorsProjectionsSOSPO LTD IS THE HOLDING ENTITY BASED IN ENGLAND. WE PLAN TO LICENSE THE “SOSPO BUSINESS” (INCLUDES THE APP AND BRANDING) TO SUBSIDIARIES IN DIFFERENT COUNTRIES, WHERE SOSPO LTD WILL REMAIN A 51% SHAREHOLDER IN EACH SUBSIDIARY. THIS HAS ALREADY BEEN AGREED WITH A TEAM IN FRANCE. Commitment fee: estimated 1 in 6 usersCorporate Sponsorship: estimated $2K annuallySelling Data: these figures are not include in the chart