PRESS

Financial/Compensation

February 21, 2020, Wyomissing, PA – As we start a new decade, Second Wind looks back to see how the smaller ad agency business has changed since 2010, using data from their 2019 Annual Agency Survey Report.

How do today’s smaller and mid-sized ad agencies compare to 2010 survey respondents?

AoR vs Project Fees, Plus Risky Operations

In 2010, 74% of agencies reported 53% of their clients were under agency of record agreements; in 2019 ...

January 24, 2019, Wyomissing, PA – Second Wind, leading trainer of U.S. advertising agency professionals, announced it’s 2019 seminar schedule, and adding virtual training to their best in-person courses for account service, operations and financial employees.

“To supplement our popular two-day training events,” said Laurie Mikes, Second Wind COO, “we’ve developed new business, account service and succession planning virtual training sessions in which we combine instruction with peer group support. All of our ...

Wyomissing, PA, 08/09/2018 – Second Wind announced two training events to close out its 2018 seminar season. The Certified Agency Financial Management Workshop will be held September 18 and 19 in Chicago, and Certified Account Executive College is scheduled for October 2 and 3 in Baltimore.

The Certified Agency Financial Management Workshop will be held at The Gleacher Center at the University of Chicago, Chicago, IL, on Tuesday, September 18, and Wednesday, September 19 ...