This year festival-goers can look forward to impressive retail opportunities, beach mania including beach soccer, Monster activations and extreme sports demonstrations with skateboarding and BMX plus Free Music concerts taking place at Salt Rock on the 3rd, 4th and 5th July which will host some of South Africa’s best musical talents during the three nights. As if this wasn’t enough, a three-day Coastal Living Bru Food and Wine Exhibition will be running from July 1 to 3 at La Montagne Resort in Ballito which includes a fashion show, a showcase of entrants for the Miss Ballito 2014, cooking competitions, stalls and displays dedicated to artesian food, wine and brewing and a wine auction enabling crowds to experience new tastes and ensure that absolutely all of their senses are satisfied.

Imvubelo Yasemzansi zulu dancers put on an awesome show for everyone on the first day of the Mr Price Pro Ballito Beach Festival.

Bronwyn Laing (Durban) and Carla Geyser (Durban) from #OneInAMillion, taking selfies with members of the public to show support for KZN Wildlife conservation at the Mr Price Pro Ballito Beach Festival.

Matt Kalil (Ballito) and David Willemse (Ballito) having a great time at the Mr Price Pro Ballito Beach Festival.

Combination in Christ Choir open up the entertainment stage on the first day of the Mr Price Pro Ballito Beach Festival

Maxine Parnell (Ballito) and Alexandra Quixley (Ballito) just got airbrushed tattoo by Chris Chadza (JHB), just one of the many activities on offer at the Mr Price Pro Ballito Beach Festival.