The publishers are dead?! Lessons from digital game distribution

In this talk I will report on the lessons learned from working with and studying an independent games developer that faced the fundamental choice of self-publishing its content vs. contracting a publisher for marketing and promotion activities. We here voices from the indie community that the publisher is dead, but is this really the case? I will shed light on this issue by reporting on my insights. Questions answered : - What are the costs of partnering with a publisher? - What are the benefits of partnering with a publisher? - Which marketing activities have significant impact on sales performance? - When should you team up with a publisher and when not?

About the speaker

Joost is a strategy PhD candidate in video games at the London Cass Business School. Joost has a rich experience in the fields of strategy and digital games having worked for mobile development studios, start-ups and creative agencies. Joost aims to bridge the gap between academic business research and the world of video games through accessible research, blog posts and consultancy.