January 22, 2013 /3BL Media/ - North America’s highest cause marketing honor, the Cause Marketing Halo Awards, has opened the submission period for campaigns conducted in 2012. In its eleventh year, the Cause Marketing Halo Awards recognize nonprofit organizations, businesses and agencies for excellence in initiatives that do well by doing good.

A new category called "Business Model Integration" will recognize companies that integrate cause or nonprofit partnership into the fundamental essence of their brand strategy with positive results.

Entries are sought in ten categories:

Best Transactional Campaign

Best Message-Focused Campaign

Best Health-Related Campaign

Best Environmental or Animal Campaign

Best Social Service Campaign

Best Education Campaign

Best Social Media Campaign

Best Business Model Integration (New!)

Best Video Creative

Best Print Creative

Entries are due at the Cause Marketing Forum's headquarters in Rye, NY by January 31, 2013. Extensions are available until February 6 with the payment of a late fee.

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