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I too have been shocked by the foul language and hatred that are accepted as part and parcel of football (“We have to stop this ******* swearing”, Editorial, and “It’s time they upped their game”, Focus, last week).

The impact that players’ profanities have on young people is verging on criminal, and the examples you quote are overheard daily in our schools and on our streets.

There is a way of eradicating the problem, though, and it does not involve training programmes or initiatives with crass titles. The solution is in the hands of the sponsors. The picture of John Terry you printed shows the Samsung brand on his shirt. Does it, as a global electronics company, condone such behaviour?

If enough concern was expressed — as in the case of child labour — action would be taken immediately.