In 1952, while photographing the Ford family (the cars) for the 50th
anniversary of the brand he had the idea to ask Ms. Ford to jump in
front of the camera.
He noticed that skipping forced his subjects to do more to focus on the
look they wanted to give this gave them a different expression of their
public image.
During the years that followed he finished all his photography sessions
by asking the subject to jump, either Richard Nixon or Marilyn Monroe.
These photos were compiled in a book called “Jump” published in 1959.

grace kelly

Definition of a classic: a book everyone is assumed to have read and often thinks they have.Alan Bennett