Lawyer Advertising | You Need Video

If the statement above is true, that is, you really do KNOW, then what are you doing about using video for educating your clients and providing value to them?

Check out the video below. In less than 5 minutes you’ll see why you’ve got to make changes in your lawyer marketing today.

Here’s a quick tip. For the next 10 days write down the questions your clients ask you. Then, pick out ten of those questions. Now set up the camera, and iphone camera on a tripod will work great, now record 10 videos with the following format:

Brief introduction of who you are and what question is being answered.

Answer the question

Give a call to action.

There you go. You’ve now got 10 videos. put them up on your youtube channel and embed them on your website over the next 20 days. #BOOM

Lawyer Marketing: Are you using video?

Are you using video in your lawyer marketing?

If you are not using video in your marketing, then you are missing the boat.

Test these three tips:

1. Answer the most frequently asked questions from you clients. Keep the video less than 3 minutes, 5 mintues max.
You could easily record 10 videos in one hour.

2. Report on legal questions or issues that are showing up in your local paper or TV. For example, if you have a high profile in your market area why not comment on what the lawyers are doing. Perhaps you’ll ask a series of questions that you would ask if you were on the jury pool. Get the point?

3. Give your opinion on recent opinions (particularly US Supreme Court Opinions) and how they impact people in your market area. Click this link to see a recent article on the U.S. Supreme Court’s ruling on the Arizona voting case. The link takes you to an article, but you can easily see how it could be converted to a video.

Remember to keep your videos short. A video that lasts five minutes is long for the current attention span.

The specific words you choose to describe yourself or your writings makes a big difference in how people form their impression of you. Different words with slightly different connotations can come together to create a completely different persona.

Take a look at this carefully selected array of words you can use to describe yourself to create all kinds of different impressions.

==> Engaging, Captivating, Bewitching, Enthralling

These four words are fantastic. Everyone wants to be captivated and enthralled. People love getting sucked into a great literary work, to be taken from their world into another. These words help suggest that kind of experience. You may be reluctant to think of yourself this way. Go for it! You might enjoy it.

==> Magical, Colorful, Cheerful, Vibrant, Entertaining

If you’re writing an article or a book that lifts people up, cheers people on, helps people reach their goals or takes them away into a fictional world, these five words are fantastic descriptors.

==> Provocative, Thought Evoking, Hard Hitting

If you’re writing an “against the grain piece”, these words can help catch attention. An Exposé or a behind the scenes look and even accusatory piece can use these words to suggest “secrets” being revealed. Everyone loves to hear a secret revealed.

==> Genuine, Original, Legitimate, Time Tested, Expert

These words can be used for just about any non-fiction piece. It suggests an air of authority. You will want to position yourself as an authority. These words suggest that many people defer to you, that you’re the original thinker that many people follow.

==> Esteemed, Prestigious, Seasoned, Accomplished

These words also suggest authority, but do so with an air of class and aristocracy. As a lawyer you may not want to think of yourself this way. However, you want to convey authority. So do so in a way that seems to bestow an air of superiority (without arrogance) or grace, use these words, however, be sure you can carry the badge that goes with them.

==> In Depth, Detailed, Comprehensive

These words are great for guides. If you’re writing a “how to” piece, for example, “how to get through your divorce”, these words help create the sense that you’ve covered every detail. People who read “how to” pieces want to feel like the author is going to walk them through each and every step of the process. Again, you are the authority when you write.

==> Practical, Efficient, Easy to Follow

Instead of speaking to the comprehensiveness of the information, these words speak to the ease of following that information. These words suggest that someone who reads your book or article will be able to immediately apply what they learn.

==> Irresistible, Delightful, Wonderful

These words help add an air of joy to the description. Nobody likes to read books that are dry or boring. Using words like “delightful” or “irresistible” helps create that air of enjoyment that people want to feel when they’re reading a good book.

Different words help create different impressions. When you’re choosing what words to use to describe yourself, your article or your book, experiment with using different synonyms to get the exact connotation right. You may even consider using a thesaurus tool to help you find just the perfect word.

Lawyer Marketing Guy

Lawyer Marketing

Renowed marketer Dan Kennedy talks about marketing for lawyers. He’s not a fan of what most lawyers do in thier marketing. He insists that direct response marketing is the way to go. Direct Response is basically mail order marketing with acccountability and true measurement of success.

He confirms that the key elements of marketing must be in every campaign regardless of the profession.