Alexis Gutter
Trend Story
University of Maryland College Park
November 8, 2011

Last spring, following the leads of Aerosmith front man, Steven Tyler, and pop music artist, Kesha, young women began attaching feather
extensions to their hair.

By mid-summer, trend demand surpassed stray feather supply, so farms that sell fly-fishing tyers began killing more roosters to fill the orders
of their new, unexpected market: fashion.

Whiting Farms, a leading supplier for fly-fishing feathers located in Colorado, became a leading supplier for hair feathers. Now, the farm
kills as many as 1,500 roosters per week just for their backside feathers, said Karen Davis, president of United Poultry Concerns, a non-profit
organization addressing the treatment of domestic fowl.

“They’re just taking five or six feathers, then trashing them,” Davis said.

In a statement to United Poultry Concerns, Whiting Farms President Thomas Whiting wrote that it is the market that necessitates killing the
roosters after extracting just the few, valuable feathers.

“What are desired by fly tyers and fashion folks alike are the ‘first nuptial’ feathers that the roosters grow (their
‘breeding plumage’), and subsequent sets of feathers are not as good,” Whiting wrote.

After these initial feathers are plucked, the farm humanely euthanizes the roosters, as “there is no distress or blood,” Whiting
wrote.

But Davis said that “anyone claiming to ‘humanely euthanize’ roosters is just using animal cruelty rhetoric for gassing with
carbon dioxide. It’s not humane at all,” She said.

The carbon dioxide used to gas the roosters does cause panic, breathlessness and distress to the suffocating birds, Davis said.

While Whiting declined to comment as his assistant said “he is reluctant to speak about the issue after receiving such negative
press,” he wrote in his statement to United Poultry Concerns that the roosters of the farm, who remain in individual cages after
free-range experiments were an “unmitigated disaster,” seem perfectly happy.

While Davis hopes the feather extension fad fades as quickly as it exploded, she said a way to achieve the trend tapering is through education.

“I would like to think that as people become more educated, they wouldn’t want them anymore,” Davis said. “It seems
like nobody really knows how these feathers are being obtained.”

Among the college female demographic, Davis’ hunch shows evidence to truth.

“Is that for real?” Senior Communications major Monica Karkhanis asked in response to learning the feather source.
“That’s definitely information that would make me even less likely to contribute to the trend. They’re cute, but not cute
enough to be killing animals.”

Junior Kinesiology major Amanda Erb agreed, though she also used to don a feather after she saw Kesha “rock it.”

“I mean, I’m not much of an animal activist, and I feel like roosters aren’t very endangered, but it’s really
unnecessary to kill for a fad,” Erb said.

Some local salons are starting to sympathize.

Camille Richardson, receptionist at Alchemy Salon in Silver Spring, was in charge of finding and ordering feathers between May and July, the
brief time the salon offered them.

“After that, we couldn’t get the feathers anymore because everyone was selling out,” Richardson said. “We tend to be a
very green salon and don’t want to be involved in using feathers from killed birds.”

Richardson said that since the salon has discontinued its stock of feathers, a handful of customers have brought in their own, which she
believes were purchased at bait shops.

Sarah Bailey, a sales representative at Angler’s, an Annapolis hunting and fishing supply store, said she has noticed the trend picking
up.

“One lady who came in recently said she was from a hair salon and bought quite a few feathers,” Bailey said.

Courtney Pelletier, manager of K. Co Design Salon and Day Spa in Baltimore, said that for the six months her salon has been offering the
extensions, she regularly finds herself out of stock, but has not noticed customers bringing in their own feathers.

While K. Co is often out of authentic feathers, it also offers a cheaper, synthetic feather, which Pelletier said has been popular with younger
girls lately.

Davis said that synthetic feathers are an acceptable alternative to the otherwise inhumane trend, which appeals to a “vanity that can
easily be duplicated with non-animal materials.”

Davis said that once people are informed about the process of obtaining the feathers, they should be morally bound to stop perpetuating the
trend, if not help the movement to combat it.

“Raising and killing roosters for mere cosmetic purposes shows a lack of empathy and respect for living creatures, especially since these
birds are being born and caged merely to be killed for nothing but profit and vanity.” Davis said.