TEQ’s ability to connect with the holiday maker at the right moment, with the right message using a sophisticated mobile app creates an immersive experience for the holiday maker.

THE CHALLENGE

Speedwell consulted with Tourism and Events Queensland (TEQ) for a number of years to assist in enriching the experiences of Queensland based, and interstate holiday makers.

Speedwell and TEQ sought to collaboratively define a solution to augment a holiday maker’s trip by providing enriching, contextual information about their surrounds. The rapid evolution of mobile technology and its ability to improve experiences through connectivity presented a wide range of possible solutions.

THE SOLUTION

Speedwell identified a strategy utilising the iBeacon enabled mobile ecosystem. The concept would feature a suite of mobile application features based on geographic context.

Using iBeacons and geofences, TEQ could push relevant communication and enable real-time interaction with holiday maker’s based on their location. By deploying Call-To-Action tactics TEQ could also inspire a high volume of consumer generated content broadcasting the real Queensland to the world, through social channels.

THE RESULTS

This application and the associated iBeacon and Geofenced messaging was believed to be the largest single network of iBeacons integrating with Mobile apps in Australia at the time of deployment.

The app acts like a travelling companion helping holiday makers discover and make the most of Queensland’s destinations. TEQ’s ability to connect with the holiday maker at the right moment, with the right message has proven effective in creating an immersive, memorable and enriched experience.