Kellogg’s

For many families, summer is a time for outdoor activities, weekend trips and vacation planning. For others, it’s a stressful period filled with uncertainty—like where their next meal will come from. Fighting for those experiencing summer hunger, United Way participates in Kellogg’s Breakfast for Better Days, a program committed to serving breakfast to children and families in need.

Since 2013, Kellogg’s has provided nearly 1.9 billion servings of food to people through the program, with a vision to create three billion “Better Days” for individuals by 2025. Kellogg’s hunger relief efforts include donating food; expanding breakfast programs; mobilizing its vast workforce for volunteer days; and engaging millions of others in food security efforts. United Way is doing its part to alleviate hunger, while supporting corporate partners who are committed to doing the same.
In 2017, Kellogg’s enabled four United Ways to supplement and expand their food programs through grants. The programs included United Way California Capital Region’s Healthy Meals Program, United Way of Metropolitan Dallas’s Dallas Summer & Support Council, United Way of Greater Atlanta’s Silence the Growl and United Way of King County’s Summer Food Invasion. With support from Kellogg’s, United Way was able to serve more than 100,000 meals to more than 60,000 children, while mobilizing 1,381 volunteers to lay a foundation for a healthier future.

“I had no idea just how many children in our community benefit from this amazing program. It fulfills such an essential need when children are not in school,” said Rachelle Hill, a Silence the Growl volunteer and teacher at Hast Elementary School. “The smiles and gratitude you receive from the children are priceless, but most importantly, it’s knowing that they don’t have to go hungry because of all who volunteer.”