Low-cost-advertising-and-scams-in-the-internet

Low Cost Advertising and Scams on the Internet
“A business without a sign is a sign of no business”. This is an
advertising banner or quotation that can be seen in large billboards
along the roads and on the side or top of buildings that is vacant.
Television and radio would say, “This program would not be shown or be
heard without advertisement”. It is true since most of us are watching
the free television channel and programs are produced by payments of
advertisements.
Business owners understand how important an advertisement is. It is in
this manner that they would tell to everybody that they are selling
products and offering services. They would not have sales, which in turn
give them profit, if people would not notice and buy their products and
avail of their services.
However, it is not happy to note that there are people who would try to
steal money from advertisers and business owners by offering cheap
advertisement packages and not delivering the agreed service. Business
owners and advertisers should be informed of this because they would
become victims of a scam.
The scam here is when the advertiser paid for these different kinds of
services but none or some of them are not really even performed. The main
point to consider here is to whom is the advertiser transacting with. To
avoid being ripped off doing a background check by knowing the following
will help.
-past successful projects as evident on customers comments
-a good reputation that will be confirmed by his references, (people that
he's had past transaction with and that are also reputable)
The pay-per-click ad campaign is when an advertiser would pay a certain
agreed amount by the search engine developers every time a user clicks on
that banner. This was a good idea before it was not touched by hackers
who developed a certain program to automatically click on that banner
which increases the amount to be paid by the advertiser. The next paying
scheme was the “pay per action”, which is harder to hack since the
advertiser would only pay the search engine developers an agreed amount
every time a sale would be done on that customer.
One thing is for sure, advertising in the Internet is not easy but it is
fun, especially when one understands fully the power of the Internet. It
is not a unidirectional means of advertising like the television or
radio, but it is an interactive avenue for both the advertiser and the
prospective clients.