We would like to wish long-time client rugbystore.co.uk a very happy 15th birthday (and a massive thanks for working with us for the last 8 of those!).
(and they are celebrating with a 15% off sale this weekend)Jon and I were lucky enough to be invited to last [...]

The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering [...]

In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.

August in Edinburgh means one thing for many people – yes, festivals!
There’s the International Film Festival, The Book Festival, The Art Festival and of course, The Fringe…but there is another festival running for 3 days, and that is not to be missed in Edinburgh this August – The Turing Festival.

OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!

It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.

It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.

The advice was flowing at the LinkLove London conference, and if you haven’t the time to read all my summary posts then the following are the must-read tips and tools talked about at the linkbuilding conference.