Design in Demand: Building Websites in the Modern Mobile World

Pete Prestipino

The Web is likely far more mobile than ever before

Web hosting, business service, and domain name powerhouse GoDaddy recently shared some rather interesting data on its GoCentral website and e-commerce builder and all signs seem to point to "mobile" being the new normal in relation to the usage of and demand for design.

Launched in February 2017, the GoCentral service provides a mobile-optimized website builder and combines it with a rather robust set of marketing and e-commerce tools.

GoDaddy revealed that 20 percent of active GoCentral websites were started, edited or published on a mobile device - more than double the rate from GoDaddy's previous website building tool. What's more, 65 percent of e-commerce purchases (which include Apple Pay, PayPal and credit card payments on online stores) are being made by customers on a mobile phone.

"The explosion of mobile usage fundamentally changes what is required to be successful online," said GoDaddy Senior Vice President, Presence and Commerce Lauren Antonoff.

"We built GoCentral to empower anyone to create fully functional sites from their phones, and to ensure that every GoCentral site works great on mobile, regardless of what device it was built on. Our real-world results demonstrate that delivering on this promise enables people to get online fast, even those who think they don't have the time or technical skills. We're not just shifting how people are creating websites, we're helping people who wouldn't have made their own site get it off their to-do list and into the world."