INDIANAPOLIS, IN - MARCH 02: Wide receiver D.K. Metcalf of Ole Miss runs the 40-yard dash during day three of the NFL Combine at Lucas Oil Stadium on March 2, 2019 in Indianapolis, Indiana. (Photo by Joe Robbins/Getty Images)

INDIANAPOLIS, IN - MARCH 02: Wide receiver D.K. Metcalf of Ole Miss runs the 40-yard dash during day three of the NFL Combine at Lucas Oil Stadium on March 2, 2019 in Indianapolis, Indiana. (Photo by Joe Robbins/Getty Images)

INDIANAPOLIS, Ind. — How does one become a social media sensation, a sculpted specimen worthy of being a mythological deity and among the buzziest players at the NFL scouting combine?

Easy … just give up strawberry milk.

OK, maybe there’s just a bit more to the ascent of Ole Miss’ D.K. Metcalf, but try explaining the sudden prominence of an oft-injured player who was never better than the Rebels’ third-most productive receiver yet is suddenly considered a likely first-round draft pick.

Start with that photo on Twitter, the one featuring Metcalf’s massive musculature and incredible six-pack that eventually led to an erroneous report from NFL Media that he had an unbelievably low 1.6 percent body fat.