WEBVTT DIFFICULTTASK OF GOING TO THE SOURCE ANDTASK OF GOING TO THE SOURCE ANDCHECKING OUT THEIR LATESTCREATION.>> IT YUMMY.REPORTER: NO SCOOP, NO COHEN, NOPROBLEM WITH NEW PINT SLICES.>> ITS PORTION CONTROL.YOU UNWRAP ONE AND EVEN ONE ANDNEVER FIND YOURSELF GETTING THEEND OF A PINT ACCIDENTALLY.REPORTER: FOUR OF THE COMPANIESTOP SELLING FLAVORS SLICED INTOBARS AND COVERED IN CHOCOLATE.>> THEY COME IN PACKS OF THREETHAT WILL BE FOUND IN GROCERYSTORES AND THE COOKIE DOUGH WILLBE IN A SINGLE THAT YOU COULDBUY IN CONVENIENCE STORES.REPORTER: SHE IS THE INNOVATIONQUEEN AT BEN & JERRY'S IN SOUTHBURLINGTON WHERE THE DEVELOPMENTTOOK PLACE.FROM START TO FINISH, IT TOOKABOUT FOUR YEARS.>> THIS IS THE FIRST TIME WE'VEBEEN ABLE TO COME OUT WITH ANOVELTY PRODUCT LIKE A HANDHELD,PORTABLE OFFERING THAT REALLYDELIVERS ON THE DELICIOUS,CHUNKY SWIRLY TEXTURE YOU GETFROM EATING A PINT OF ICE CREAM.REPORTER: BEN & JERRY'S HASVENTURED OUTSIDE THE CUP BEFORE.BUT THIS IS THE FIRST TIME THEYHAVE MADE SOMETHING WITHOUT ASTICK.>> LISTED -- THE STICK CAPGETTING KNOCKED AROUND, SO HELOST THE STICK ALTOGETHER ANDTHAT'S WHERE THE IDEA AND THATBEING FULLY BORN.WE ARE SO EXCITED ABOUTLAUNCHING THE PINT SLICES AND

“They come in packs of three that will be found in grocery stores. Then the Cookie Dough will also be in a single that you can buy in convenient stores and in our scoop shops,” Wimette said.

Wimette led development of the novelty treat at Ben & Jerry’s in South Burlington. She said from start to finish, it took about four years.

“I think this is the first time we've ever come up with a novelty product, like a handheld, on the go, more portable offering that really delivers on that delicious, chunky, swirly texture you get from eating a pint of ice cream in more of a portable form,” Wimette said.

Ben & Jerry's has ventured outside the pint before, making mini cups and bars. But this is the first time its made something that doesn't need a spoon or stick.

“What we found was there were so many chunks and the chunks were so large that the stick just kept getting knocked around and ultimately just didn't fit,” Wimette said. “So we lost the stick altogether and that’s where this idea ended up being fully born.”

And she said this could be just the beginning.

"We are so excited about launching the pint slices. And have a huge list of ideas of where we could go from here,” Wimette said.