“Fleet Street” will revolve around the rise of the hedonistic tabloid culture in Blighty as seen through the eyes of an American journo. Danny Brocklehurst, whose credits include the U.K. rendition of “Shameless,” will pen the pilot and exec produce with Morgan, Virgin Produced’s Jason Felts, Justin Berfield and Michael Forman and Octagon Entertainment’s John Ferriter. Project has been shepherded by Morgan’s Ferret Prods. banner.

“Imagine an industry where every single opponent worked in the same street, competing with each other by day – drinking, brawling, fornicating, nightclubbing and cocaine-snorting with each other by night. A street full of the most ruthless and amoral people in the world existed, and it was called Fleet Street,” said Morgan. “In the early ’70s, it became the breeding ground for modern popular journalism, as foreign media tycoons stomped over the British establishment to re-define ‘news,’ suddenly exposing the rich, powerful and famous in spectacular front-page scoops. It was the dawn of the celebrity era, in all its gruesome detail – a revolution that changed pop culture, and the relationship between the press and politicians, royals, and stars. Fleet Street in the ’70s was a hotbed of scoops, shagging, flairs and devastating world that was also unbelievably exciting.”