The success of your app as a parental communication, may well lie in how you launch your app. We provide a QR code and a download page for all devices, Apple, Android, Windows and Blackberry...but one school in Haringey set everyone talking last Friday by attaching a photocopy of the QR code onto the children's backs as they ran around the school.

This ensured that all the children knew about the app and that parents joined in the fun scanning the QR code into their phones, or at least visually being made conscious of the app's existence.