The company was founded in Italy in 1960. The name is composed of the initials of the founder Dino Signori. Sidi specialised in the production of protective cycling shoes and motorcycle shoes.

Sidi is one of the most well known producers of cycling shoes which are used by many professional cyclists. Initially, cycling shoes were produced from plain leather and wood. Meanwhile the brand processes the most high grade and innovative materials to live up to the highest demands posed by cyclists. Above all, carbon fibres, which make cycling shoes highly stable and lightweight.

At Bobshop you can find road bike shoes, MTB shoes, cycling socks and other matching accessories.