HUSQVARNA

DEALER CO-OP DIGITAL MARKETING | MULTIMEDIA

Our team of Figsionaries was very excited to start working with Husqvarna as their partner for co-op digital campaigns. With the common goal of increasing Husqvarna equipment sales, the first step to making this partnership a success was to understand this renowned manufacturer of forest and gardening outdoor power tools and its extensive network of dealers. We achieved this by implementing a holistic digital marketing strategy that included social media advertising, pay-per-click and video.

CHALLENGE

Some of the challenges that our digital marketing experts experienced was truly understanding the extensive network of Husqvarna dealers and the different needs of their audience according to their location across the United States.

This includes understanding what Husqvarna products are needed or wanted more depending on state, weather patterns, demographics, and learning how to implement this newly acquired knowledge to help Husqvarna and local dealers reach its goal of increasing equipment sales.

SOLUTION

Extensive research went into finding a solution for the challenges explained above. For our team, this was more than just a job, finding the most efficient and effective marketing solutions for our clients it’s our chosen lifestyle – and we love it.

Once the research stage was completed, it was time for execution. That included developing adequate Dealer Network campaigns for Social Media and Google, as well as a detailed reporting system which we analyze constantly to continue to improve the campaigns performance, learn new audience trends, increase sales and maximize co-op dollars.

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