Collecting automotive postcards is
a natural part of the literature collection hobby, but
one that currently gets little attention. Showroom dealers
have been mailing postcards of their new models to prospective
customers for over 100 years, but it was not until the
1930s that salesmen also began passing them out to prospects
in their showrooms. Often while salesmen were discussing
features of a particular model, the children impatiently
tugged at their parents' clothes. The colorful postcards
were not only a sales device, they kept the kids occupied.