- Launches the Italy Barometer with Hearst to understand how people are reacting at the epicenter of COVID-19 -

Pulsar, the audience intelligence and social listening platform, has launched ‘Mapping the New Normal’ revealing trends in global conversations, behaviors and response to COVID-19. Based on analysis of millions of online conversations across social media, search, forums, news web, ‘New Normal’ provides insights into how populations around the world are reacting and what is driving emerging new behaviors – from interest in new policies such as Universal Basic Income to the emergence of DIY haircuts, new shopping habits and food deliveries.

To kick start the initiative, Pulsar announced two projects: launch of a publicly available #Newnormal dashboard identifying then tracking emerging trends in consumer behaviour; and Read full release