Heineken Rolls Out City-Specific Aluminum Bottles

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Heineken has unveiled limited-edition aluminum bottles, available only in select cities.

“This durable and chic packaging is perfect for social spaces like rooftop bars, patios, and pool areas, its label design celebrates each city’s unique culture and geography,” the company says in a press release. “Acting as an instant conversation starter, the aluminum bottle keeps Heineken Lager cold and fresh for a perfect serve every time.”

The new aluminum bottle arrives this summer in New York, Los Angeles, Miami and Hawaii.