North America loyalty management market is expected to reach USD
3,379.63 million by 2025 and is projected to register a healthy CAGR in
the forecast period 2018 to 2025.

Based on solution, the market is segmented into two notable segments;
customer loyalty and employee retention. Customer loyalty is sub
segmented into by component and by type of analytics. By component is
further sub segmented into exclusive discount/sales, membership
point/rewards, customer specific offerings, special events, free
products & services, cash back, loyalty cards and others. By type of
analytics are further sub segmented into customer experience analytics,
market basket analysis, social media analysis, customer segmentation,
campaign management, data mining, predictive analytics and others. In
2018, customer loyalty is expected to dominate the loyalty management
market with 56.4% market share growing at the highest CAGR in the
forecast period 2018 to 2025.

The North America loyalty management market based on deployment type is
segmented into two notable segments; on-premises and on-demand. In 2018,
on-premises segment is expected to dominate the loyalty management
market with highest market share and is growing at a healthy CAGR in the
forecast period 2018 to 2025. However, on-demand loyalty management
market segment is expected to grow at the highest CAGR in the forecast
period.