Bill Moggridge

The Design of Service and Education

Posted by Gestalten—05/2012

As founder of the legendary Silicon Valley-based design company IDEO and current director of the Smithsonian Institution's Cooper-Hewitt National Design Museum in NYC, Bill Moggridge surely knows a thing or two about the value, function, and importance of design. Gestalten.tv met the man who designed the first ever laptop to realize why today's increasing services are a design opportunity, to discover the richness of variety of the Cooper-Hewitt's historical collection, and to learn why design in the US still needs to get more recognition.