Event Marketing Blogs

If you’re like a lot of new entrepreneurs I’ve talked with, you probably hate networking events. You don’t like how fake they feel and how forced your interactions with other people can seem. Sometimes you wonder if it’s even worth going to these events, or if you’d be better off just staying home.

Well, honestly, these events are really only worthwhile if you know how to make them work for you. Before you take that as an official blessing to blow off your next networking event, I’m not saying they aren’t worthwhile.

Business organizations know that maximizing profits requires smart marketing. Nevertheless, it’s challenging for some businesses to devote the time required to market efficiently. In order to support that effort, this post presents you with event marketing strategies to help your business gain more loyal customers and maximize profitability.

Twitter is a special thing. We were so inspired by our chat with Dee Gaubert of No Worries Events on the Heart of Business podcast, that we decided to reach out to some other wedding and event planners that we admire. What resulted was countless great tips and advice from some of the best the industry has to offer. It wasn't easy, but we whittled it down to the top ten tips from wedding and event planners. These are in no particular order … it was hard enough only picking ten.

For every company, the event piece of the marketing pie varies in size. For some, it’s a tiny sliver as if you were on an event marketing diet. For others the event marketing section may resemble Pac Man. No matter how big or small, it’s how you’re using all off the pieces together that makes the whole pie greater than the sum of its parts. Social media can boost your event marketing efforts in many ways. Let’s take a look at some of the ways using hashtags can expand the reach and effectiveness of your next event.