Former Newcastle United director of football Dennis Wise has sparked a ‘bullying’ row on I’m a Celebrity after an argument with television presenter Iain Lee.

Some viewers are calling for the ex-footballer to be kicked out of the Jungle following the row which left the host “humiliated”.

The argument broke out when campmates were deciding who should take on the day’s Bushtucker trial.

After Iain volunteered - Dennis said he had a ‘problem’ with Iain taking on the latest Bushtucker trial, and an ‘issue’ with Iain’s participation after his previous failures.

Dennis Wise appearing in I'm a Celebrity... Get Me Out of Here! TV Show (Image: REX/Shutterstock)

He said: “My only problem and I’ll be honest with you Iain, is that you’ve said ‘Get Me Out Of Here’ twice and what I don’t want to do is we have no dinner and so….”

Iain interrupted and said: “Ok but I also got 11 stars on one.”

Dennis said: “I get that but you’ve also said ‘ Get Me Out Of Her e’ twice out of the three you’ve done you failed…”

Correcting him, Iain said: “No, I failed one of them, the other was a challenge.”

“If you come back with nothing everyone will be upset,” said Dennis.

“I get it, you don’t want me to do it, I withdraw my offer, does that mean I can do no trials for the rest of the run then? Is that what you’re saying, because that feels a little bit unfair,” said Iain.

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Revealing how the situation really made him feel in the Bush Telegraph, Iain said “I feel significantly more confident than I did the other day so I was quite happy to stand my ground a bit, it did feel a bit humiliating having my list of failures kind of recited back to me.”

Dennis said in the BT: “People need to eat and people are hungry. If he doesn’t like my opinion, he doesn’t like it, but I have to say what I feel.”

Tony Jimenez, left, with Dennis Wise and Mike Ashley (Image: handout)

Iain and Dennis were still arguing until Stanley interrupted them, with Iain ruling himself out and Dennis accusing him of being “stroppy”.