About ABF, Inc.

How to Search Engine Optimize Your Content

As an entrepreneur, small business owner or professional marketer, it’s important to recognize the power of search engine optimization in today’s technological world. If marketing helps grow your business, then search engine optimization helps grow your marketing efforts.

When people think of “search engine optimization” they often imagine keywords popping up on a screen, so search engines can better scan a website then use those keywords to move the website higher up in search engine rankings. However, although keywords are a valuable component of SEO, there’s a lot more to keep in mind. A website's optimization is integral to improving marketing efforts and growing the business. Here’s some key pointers for how to search engine optimize your content.

1. Analyze the target market.
The first step in successfully optimizing a website is analyzing a business or organization’s target market. In other words, what is your purpose and who are you trying to reach with that purpose? Complete an analysis of your current website to see what keywords you might already be using, your present search engine rankings and some potential goals you have for your search engine optimization. Then, complete a competitive analysis and examine other websites who have similar purposes or are even competitors.

Finally, analyze your target market through an initial keyword search. Develop a preliminary list of search items you believe might be relevant to the website. Start with the question: if you were looking for this business, what would you type into a search engine? Generate a few ideas, connecting phrases and words to start out your optimization process.

2. Research the ideal keywords.
Once your target market has been analyzed, dive deeper into researching your ideal keywords. Use tools such as the Google Keyword Planner to see who is searching for those keywords, what some related words might be and how well those words rank in commonly searched terms. Look into the search volume for each word, and be sure to focus your efforts on words that people are actually searching for.

For instance, if a business works in plumbing, they might prefer to refer to a worker as a “repairman.” However, perhaps the keyword that is more commonly searched is “plumber.” Issues like this are things to take into consideration when searching for your ideal keywords. Focus on search volume and relevance to your cause to identify the keywords you want to use throughout your content.

3. Focus the content around 1-2 keywords.
When you have those keywords identified, focus your content primarily on 1-2 keywords on every website page. For instance, in a blog article, choose a few keywords you want the topic of that article to be circled around. Then, integrate those keywords naturally throughout the article. Some other areas to consider utilizing your keywords in include the title of the post, the subheadings and throughout the body, the website URL, the meta-description and even the title tags of the page (that little tab up top on your web browser).

Search engines like Google scan all of these key components when searching through your content for keywords to include in their search results. Focusing your efforts on a few choice keywords on every page will have farther-reaching results than stretching yourself too thin and trying to integrate multiple keywords on every single page. Plus, it will seem more natural and flow better for your website visitors.

Once your website has been properly optimized, it’s important to maintain continual testing and measuring, to make sure your keywords are still ranking where they should, and therefore your website ranks where it want it to in search results. Search engine optimization can seem confusing, but once a business has it figured out, it serves as an integral part of marketing efforts to help grow the cause.

Privacy Policy

What Information Do We Collect?
When you visit our website you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website.

Personal Information You Choose to Provide
We may request that you voluntarily supply us with personal information, including your email address, postal address, home or work telephone number and other personal information for such purposes as correspondence, placing an order, requesting an estimate, or participating in online surveys.
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

Website Use Information
Similar to other websites, our site may utilize a standard technology called "cookies" (see explanation below, "What Are Cookies?") and web server logs to collect information about how our website is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our website, and the sites visited just before and just after ours. This information is collected on an aggregate basis. None of this information is associated with you as an individual.

How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering our business activities, providing service and support and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our website, new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed under our traditional standards designed to safeguard the security and privacy of all personal information provided by our users. You may at any time to notify us of your desire not to receive these offers.

What Are Cookies?
Cookies are a feature of web browser software that allows web servers to recognize the computer used to access a website. Cookies are small pieces of data that are stored by a user's web browser on the user's hard drive. Cookies can remember what information a user accesses on one web page to simplify subsequent interactions with that website by the same user or to use the information to streamline the user's transactions on related web pages. This makes it easier for a user to move from web page to web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.

How Do We Use Information Collected From Cookies?
We use website browser software tools such as cookies and web server logs to gather information about our website users' browsing activities, in order to constantly improve our website and better serve our users. This information assists us to design and arrange our web pages in the most user-friendly manner and to continually improve our website to better meet the needs of our users and prospective users.
Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to our website as they move from one page to another. Web server logs allow us to count how many people visit our website and evaluate our website's visitor capacity. We do not use these technologies to capture your individual email address or any personally identifying information about you.

Notice of New Services and Changes
Occasionally, we may use the information we collect to notify you about important changes to our website, new services and special offers we think you will find valuable. As a user of our website, you will be given the opportunity to notify us of your desire not to receive these offers by clicking on a response box when you receive such an offer or by sending us an email request.

How Do We Secure Information Transmissions?
When you send confidential personal information to us on our website, a secure server software which we have licensed encrypts all information you input before it is sent to us. The information is scrambled en route and decoded once it reaches our website.
Other email that you may send to us may not be secure unless we advise you that security measures will be in place prior to your transmitting the information. For that reason, we ask that you do not send confidential information such as Social Security, credit card, or account numbers to us through an unsecured email.

How Do We Protect Your Information?
Information Security -- We utilize encryption/security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction.
Evaluation of Information Protection Practices -- Periodically, our operations and business practices are reviewed for compliance with organization policies and procedures governing the security, confidentiality and quality of our information.
Employee Access, Training and Expectations -- Our organization values, ethical standards, policies and practices are committed to the protection of user information. In general, our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons, processes and transactions.

How Can You Access and Correct Your Information?
You may request access to all your personally identifiable information that we collect online and maintain in our database by emailing us using the contact form provided to you within the site structure of our website.

Do We Disclose Information to Outside Parties?
We may provide aggregate information about our customers, sales, website traffic patterns and related website information to our affiliates or reputable third parties, but this information will not include personally identifying data, except as otherwise provided in this privacy policy.

What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Permission to Use of Materials
The right to download and store or output the materials in our website is granted for the user's personal use only, and materials may not be reproduced in any edited form. Any other reproduction, transmission, performance, display or editing of these materials by any means mechanical or electronic without our express written permission is strictly prohibited. Users wishing to obtain permission to reprint or reproduce any materials appearing on this site may contact us directly.

Terms & Conditions

Return/Refund Policy

Refunds are returned using the original method of payment. If payment was made by credit card, your refund will be credited to that same credit card. Please contact us to discuss any necessary return or refund.

Delivery Standards

Orders are shipped by UPS, FedEx, USPS, or private courier. We will alert you to the planned shipping method and timeframe. If a tracking number is provided by the shipping carrier, we will update your order with the tracking information.