Google AdWords

You define the budget you're comfortable with. There is no spending commitment.
You can spend as little or as much as you like, and you can pause
or stop anytime.

You choose where you want your ad to appear. Advertisers use the
Google Display Network to handpick specific sites to show their ads, and you can
use the network to advertise on the Stat Trek website.

To use the Google Display Network, you need to have a Google AdWords account. Signing up for Google AdWords is free.
You only pay when someone clicks your ad to visit your website. In other words, you only pay when your
advertising is working. If you don't already have an AdWords account,
sign up now.

Advertising Campaign

After you have an AdWords account, you need to create an AdWords campaign to reach your customers. This involves
answering three basic questions related to your ad:

How much do you want to pay for your ad? This is your budget
and your bid. Your bid strategy controls how much you'll pay when customers click your ad.
Your budget is the average amount you’re comfortable spending each day on your campaign.
The budget you choose is entirely up to you, and you can adjust it at any time.

Where do you want your ad to appear? You can specify geographic locations or you can identify particular
websites where you want to display your ad. In the next section, we describe how to place your ad
on the Stat Trek website.

Ad Placement

From the home page of your AdWords account, click the "Campaigns" tab at the top of the page.

Click the "Display Network" tab.

Click the red "+ TARGETING" button, which is on the upper left section of the page.

Click the first "Choose..." button to select an ad group. (This step identifies the
specific ad that you want to display.)

Click the "Add targeting" drop-down menu.

Select "Placements", and type the URL of the website where you'd like your ad to appear.
For example, if you would like the ad to appear on Stat Trek website, you would type "StatTrek.com" in the
textbox that says "Enter a word, phrase, or website".

For more detail about how to place an ad on a particular website, see Google's description of
managed placements.