Research Study Objective: The study was carried out on the viability of a new smartphone app which helps you deciding what to wear. The aim of the research was also to determine detailed information related to:

How many people would be interested to buy this new app How much respondents would be willing to pay for this new app How important fashion is to the respondents

Methodology :

Self administered questionnaire (survey) using the Internet

Period :

January 2017

Panel size :

240 people interviewed

Panel Sample group :

Private individuals living in the UK aged between 14 and 66 owning a smartphone.The individuals have to care about style, clothes, fashion or appearance in general