Anthony Rivera has started an online Change.org petition opposing the Simon Property Group's decision to open the Menlo Park Mall in Edison and other properties at 8 p.m. on Thanksgiving. Rivera believes 2 a.m. or 3 a.m. on the day after, Black Friday, is more reasonable.

Rivera tells the Home News Tribune he feels the move is one step closer to everyone working on every holiday. He says he's aware he could lose his job over his activism.