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Let’s Get Digital: 14th May 2020

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Budweiser reinvents their famous 1999 ‘Wassup’ ad

While many brands have been adapting their messaging to speak to the current climate, Budweiser has taken it one step further, bringing back their iconic ‘Wassup’ ad, adapting it to have a new meaning.

Utilising the same footage from 1999, Budweiser has seamlessly dubbed over the original dialogue ‘watching the game, having a Bud’, changing it to ‘quarantining, having a Bud’.

Not only does the ad nod to the current state of events, but it also speaks to the importance of checking in on friends and family during this tough time, when mental health is plummeting.

While the 1999 ad ended with the word ‘TRUE.’ across the screen, Budweiser’s reinvented quarantine ad finishing with the words ‘Buds support buds. Check on yours. #TogetherAtADistance’.

As many brands have seen a loss in revenue, Budweiser is leading the way in showing brands how you can utilise advertising you have used before, and slightly adapting it to be more effective and relevant. Read more @Marketing Week

Google adds a new tool to convert handwritten copy to typed text

Google has always strived to be a leader in the digital space and their latest tool certainly sets them apart from the rest.

In October of 2017, Google released a new tool known as Google Lens. The purpose of the tool is to ‘Search what you see’, allowing individuals to take photos of text and translate it or even take a photo of things around them to find out more about what it is.

Google’s latest update to this tool allows individuals to now take photos of handwritten text and convert it to type, which can be easily copied to a computer at the click of a button.

This new addition to the app couldn’t have come at a better time, and parents everywhere will be rejoicing. Now, children can do their schoolwork offline, reducing screen time. Then parents can simply use the tool to convert their written work to typed text to send to teachers. Read more @Social Media Today

Snapchat’s Daily Active Users increases by 20%

New laws surrounding self-isolation have forced people around the globe to spend more time indoors, which has translated directly to spending more time on devices.

As a result, large multimedia messaging app Snapchat has seen an extraordinary spike in their average Daily Active Users (DAU). From January to March, Snapchat saw a DAU increase of 39 million people, meaning a 20% increase year on year.

Snapchat was established in 2011, and saw a quick rise to success in 2012 with 10 million active users. The app has tried to maintain relevance in the past decade by introducing new features such as stories in 2013, but with media giants such as Facebook and Instagram adopting similar features, Snapchat experienced a dip in popularity as recently as 2018.

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While in the past 18 months, Snapchat engagement statistics have been increasing, the recent events have truly scaled the business’s success, and placed it back in a highly competitive position. Read more @SMK