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As others may have stated, whatever got the attention did not have to be nobel prize winning. It could have been a blank page! That is not what got traffic. Its all about the link. Also, about people being so curious, as our species tends to be.

Also, NEVER underestimate the stupidity of Facebook people. In all honesty. A majority of FBers get excited when they see a cat with a funny hat. I could create a page and call it "/Cat-does-backflips" , and it would get just as many views. Seriously, think before you jump on people. :/