Native advertising - a briefing for The Icehouse, Auckland, New Zealand

Transcripts - Native advertising - a briefing for The Icehouse, Auckland, New Zealand

1.
Native Advertising
The biggest thing in Marketing since ages ago

2.
Native advertising is a web
advertising method in which the
advertiser attempts to gain attention
by providing content in the context of
the user's experience

3.
Paid
Owned
Earned

4.
Labeling

5.
HuffPo labeling

6.
BuzzFeed labeling

7.
Mashable labeling

8.
Linked In labeling

9.
Success measures

10.
Church versus State

11.
Embrace change.
“The media industry is bifurcated into two
distinct worlds: the struggling traditional
segment that longs for a simpler, more
profitable past that will never return; and
the vibrant, entrepreneurial segment that
is reinventing the industry before our eyes.
The simple act of choosing to live on the
new, wide-open frontier is a powerful step
toward success.”