After years of success leading dozens of sales teams and hundreds of salespeople, we became frustrated and puzzled that our tried-and-true sales leadership techniques were losing their punch.
We asked ourselves, “Why are our practices not inspiring effective, energized, winning teams as well as before? What was wrong? What changed?”...More

It was an awful lot of cable. In a good year, Electra might sell the equivalent of one of those reels. Because there was so much of it and because it was a large gauge, the WAA’s minimum bid for the cable was far below the market price which, my father was convinced, itself was too low....More

Thinking Outside the Bulb is an all-inclusive guide that provides you with a year's worth of tools and skills that you can use to create an exciting Personal Experience Factor unique to your business....More

Electrical Wholesaling’s editors analyzed the many sales tips published in the magazine over the last few decades and came up with 25 evergreen ideas that we feel will still work in this new digital era....More

Webinars

The North American electrical wholesaling industry is being rocked by mergers & acquisitions, advances in technology, new competition from offshore and an uncertain economy. In this 60-minute webinar, Electrical Wholesaling Chief Editor Jim Lucy will discuss the changes in the electrical market now having the most impact on electrical distributors, electrical manufacturers and independent manufacturers’ reps....More