The Chair of Industrial Management had the pleasure to welcome Dr. Timm Wagner, Consultant at GfK and Alumini of the Chair of Prof. Voigt, for a guest lecture on the topic of innovation in the digital age @GfK (Gesellschaft für Konsumforschung). GfK was founded in 1934 and is Germany’s largest market research institute, employing more than 13,000 people.

Dr. Wagner shared exciting insights in GfK’s current innovation management practices as well as its future development in a digitized world. Rounding up the presentation, numerous students used the opportunity to discuss their questions with Dr. Wagner.

Prof. Voigt and his whole team appreciate his passionate engagement and are looking forward to welcoming him soon again.