In 1961, the Texas Tech University yearbook, La Ventana, began the tradition of having their own edition of Playboy Magazine, using female students as Playmates, although there was never any nudity.

As one of the oldest traditions at Texas Tech University, La Ventana (Spanish for “the window”) serves as the school’s primary source of recorded history. Its mission is to produce an outstanding depiction of the life of Texas Tech students in an accurate, appealing and innovative manner with broad coverage, in-depth stories, dynamic photographs, tight organization and creative design.

This practice continued for 20 years, 1981 was the end of the line for the Texas Tech Playboy yearbook section. Perhaps a new age of political correctness just couldn’t accommodate this “sexist” material at a university, and the Reagan era wouldn’t allow such an “unwholesome” addition to a fine upstanding Texas yearbook. Whatever the reason, when the 1982 edition of La Ventana rolled, the Playboy section was sadly missing.