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We first learned of the jewelry design partnership between Guy Fieri and Room101 in October, 2010. Matt Booth of Room101 said, "The nautical star and stars are symbols that I felt were very Guy-esque, and he agreed. More designs to come in the future."

About his company, Matt said:

Room101 is a lifestyle brand - we offer many different classes of goods from cigars to guitars and, of course our main product, offering of jewelry and fashion products. ... Guy has been a good friend and avid supporter of our brand for several years now - he is a true solid and one of the most authentic people to attain his level of stardom.

Another dog tag necklace will be Room101 web store exclusive once they launch the site in January, 2012. Visit www.room101silver.com.

Room101 makes all of Guy's big pieces - bracelet, large rings, necklace. About a year ago, Room101 "added pave white diamonds to the necklace for him," Matt said, referring to the skull-in-chef's-hat pendant. "It looks amazing."