In our last post we showed you the benefits of email marketing for small businesses. This post is about building a successful email marketing strategy. Five Steps To A Simple Email Marketing Strategy 1| Determine Your Email Marketing Goal What do you want to achieve through email marketing? For most small businesses the ultimate goal […]

When I first started my business, even though I knew from previous experience that email marketing was efficient, I did not make it a priority. I did not collect email address right away nor did I set up a newsletter. It’s embarrassing to admit. I thought that with the rise of social media, email marketing […]

Post Updated 12/13/17 Are You Using Instagram Stories for Your Small Business? Instagram Stories enables users to post pictures and video to an album that disappears after 24 hours*. Pictures and videos can be enhanced with drawings or special filters. It gives you another way to engage with your followers! Stories are featured across the […]

Social media can help small businesses attract new customers and build stronger relationships with their customers. To be successful on social media is to have engaged followers. The more customers or potential customers interact with your business, the more likely you are to build trust and loyalty and grow your business. How do you generate […]

Have you ever come across an offer from a company you do business with and got very excited because you’ll save 35% off your current bill with their new deal? But as you read the small print you realized that the deal is for new customers only. You have been giving them your business for years but […]

You probably already know about the 4 P’s of marketing: Product, Price, Place, and Promotion; but do you know about the 3 C’s of social media marketing? Content, Consistency and Community are three important parts of your social media marketing. The 3 C’s Of Social Media Marketing Content The first C is content; you […]

Why Use Google Analytics? The purpose of social media and other online marketing tactics is to drive your audience members to the online location that you own and can control – your website – in order to convert your online audience to email subscribers and eventually loyal customers. Your website is the foundation of all […]

The 80-20 rule in business states that 80% of your revenue comes from 20% of your customers. For the sake of argument, let’s say that you have sales of $10,000 generated by 25 customers; according to the 80-20 rule, 80% of your sales ($8,000) was made by 5 customers (20%). Do you know which of […]

Need some content marketing ideas for August? Don’t worry; from Friendship Day to National Relaxation Day, we have you covered. Content Marketing Ideas for August 2017 Friendship Day – August 6 Friendship Day is to nurture friendships. Hold a promotion for customers who bring in their friends on that day, offer them a discount […]

It’s that time of the year when business slows down for many of you. Take advantage of this slow time to revisit your marketing plan and make your business more productive and profitable for the rest of the year. Here is our marketing to-do list for July. Marketing To-Do List for July 1- Mid-year marketing […]