What are Anchor Text? Types of Anchor Texts

What are Anchor Text? Types of Anchor Texts

“Anchor text in SEO is very important to know, for getting quality back-links, heading towards better rankings”

So let’s start with basics, but important to be known for SEO.

What is Anchor Text in SEO?

Any text which is clickable to move to some other address or path is Anchor Text. Anchor text includes a link to be targeted and text (set of words) which tells about the link it is heading to. User gets to know that by clicking on “Everything About SEO” he will be redirecting to such a page which will be providing information about SEO.

How to create Clickable Anchor Text?

It is very easy to add a link to text if you are using any Content Management System(CMS). Select the content or words and add a link by link option.

What is the importance of Anchor Text in SEO?

Anchor text will be important till the backlinks will be important. We all need backlinks for better rankings, that to good quality backlinks, and for that, we need to make anchor text, that too quality, and correct anchor text.

Now, it is one of the best ways for Google to penalize spam and over-optimization.

Are you doing something wrong with Anchor Text?

Don’t worry in this post explain everything about Anchor Texts.

Anchor Texts Before Penguin Update

Before penguin update in 2012, making anchor text and getting backlinks was like taking candy from a child’s hand. Create exact match anchor text, and get better rankings.

You could use 100% exact match anchors for all of your backlinks and you would rank.

Now Google needed to make a change and update these trends to prevent spamming and misusing anchor text concept. This update or change was Penguin Update in 2012

Anchor Text After Penguin Update

The first Update focused on backlinks changed history and game of backlinking.

Penguin targeted the website that created backlinks 100% for exact match keywords, or all the backlinks were for same anchor text.

How do they get to know about artificial or spam links?

Answer: ANCHOR TEXT

Why?? Because a normal website cannot all its backlinks on same anchor text.

** Have you ever thought How penguin come to know that you are making exact match? As google algorithms are machine codes that run behind, and there is no human sitting there to see your exact matches.

Don’t Know ??? Let me explain how Google Penguin works

You build a backlink

Google indexes the backlink

Google places this new backlink into its database for your specific website, also known as your “link profile”

Steps 1-3 are repeated over-and-over, and now you have a “link profile” that the algorithm can analyze

After these steps come the real magic:

The algorithm compares your backlink data and your On-Page optimization. Now it comes to know that anchor text you are creating is flooded in Meta Title, Meta Description, Headings and lastly the Content. All clear now, Penguin understands very clearly how eager you are to rank for this anchor text.

LSI Anchors

It simply talks about variations of your main keyword. As “help” is similar to “support”, “assistance”, “guide”, etc.

If I am targeting “social bookmarking” as the main keyword, LSI keywords will be like as:

Example

Define Social Bookmarking

What is social bookmarking

Social bookmarking in detail

How to make LSI keywords?

You can create LSI keywords very easily by using Google Suggestions, Related Searches, Keyword Planner Tool

Partial-Match Anchors

Partial Match Anchors is quite similar to LSI anchor text. The difference between both are here in Partial Match anchor text, you yourself are creating partial matching keywords and anchor texts instead of using any tool as in LSI Anchor Text

Example

Learn about Social Bookmarking

social bookmarking guide

Complete guide for Social bookmarking

Long Anchors

Extension, given to partial-match anchor text. This gives more explanation or a hint to user about the detail of linked page in anchor text.

Example

Social Bookmarking in important for SEO

How I used social bookmarking guide

Exact Match Anchors

Exact Match Anchors – King of all anchors

They have the power to increase your rankings, but also have the power to land you a penalty, if not used properly

1 Comment

Your favourite reason appeared to be oon the net the simplest factor to remember of.

I say to you, I crtainly get annoyed whilst people think about conbcerns that they just do not
knjow about. You maanaged to hit the nail upon the top
as well as defined out tthe entire thiing without having side-effects , folks
could taske a signal. Will probably be back to get more. Thaank
you