Senior Analyst, Paid Search / Commerce

35 W Wacker Dr, Chicago, IL 60601, USA

Full-time

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.

Job Description

Performics is looking for a Senior Media Analyst, Search to join the Starcom Performance Media team. The Senior Analyst of Search will be the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Media Analyst, Search is required to develop and maintain a strong knowledge of their clients’ business and apply their search understanding accordingly to help deliver against the clients’ needs/objectives. The Senior Analyst will work closely with their manager in the development and communication of all search recommendations.

Role Objectives:

Gather and analyze keyword research necessary to build a new campaign

Responsible for gathering necessary data for plan development

Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager