Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

]]>http://someddi.com/2018/08/can-you-achieve-a-positive-roi-on-social-media-in-90-days/feed/0Are You Retired or Dead on LinkedIn?http://someddi.com/2018/08/are-you-retired-or-dead-on-linkedin/
http://someddi.com/2018/08/are-you-retired-or-dead-on-linkedin/#respondSun, 05 Aug 2018 12:00:03 +0000http://someddi.com/?p=1202The question that is the title for this week’s article came to me because I know many people who have retired.

I look at their LinkedIn profiles and, honestly, they’re all over the map.

Retirement is a major transition in life for most people.

Some are prepared for it, some are not.

Some enter into it willingly, some are forced into it by this curious economy we seem to be living through.

Whatever the reason for your retiring, your LinkedIn profile should reflect it properly.

Let’s talk about this!

First, let’s go over the types of retiree LinkedIn profiles that I’ve seen out there.

We’ll go from worst to best.

The worst type of retiree profile is the one where the owner just walks away and never comes back to it.

It’s like they just want to forget their entire career and put it behind them.

(Yeah, I can understand that, but I’ll explain later why it’s a bad idea.)

Then, there’s the angry approach.

This type of profile shows that its owner has been nursing a grudge for a long time and now feels at liberty to let the world know about it.

Again, not a good idea.

At this point, we switch to humor.

This is where the retirees try to show how happy they are to be retired.

Examples have titles like CEO of My Own Destiny” or “Living the Good Life.”

OK, the tone is improving but this is still not a great approach.

Next up is the obvious approach.

This one usually has something pithy in its title, like “Retired” or “I’m Retired.”

All that’s missing with these ones is the little note saying, “Go away, don’t bother me!”

Finally, we get to the right way to announce your transition to retirement on LinkedIn.

We’re going to spend sometime on this one.

The right way to handle retirement on LinkedIn is to treat it like any other transition to a new position on LinkedIn.

You wrap up your last position and introduce your new role.

Why should you do this?

Maybe you’re preparing to strike out on your own.

Or, maybe you’d like to be open to new possibilities that you haven’t even thought about but could come your way.

Or, maybe your circumstances may change and you may need to get another job somewhere down the road.

I don’t care how well off you are financially when you retire.

Do something and put that something into your LinkedIn profile.

You’ll thank me later!

The steps to staying current on LinkedIn as you retire are simple:

Update your profile and keep it current (That includes a recent profile photo, not the the one you received when you first started working!)

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

]]>http://someddi.com/2018/08/are-you-retired-or-dead-on-linkedin/feed/0Where Are You on Your Social Media Journey?http://someddi.com/2018/07/where-are-you-on-your-social-media-journey/
http://someddi.com/2018/07/where-are-you-on-your-social-media-journey/#respondSun, 29 Jul 2018 12:00:45 +0000http://someddi.com/?p=1198I’ve been blogging here about social media for several years now.

During this time, I’ve spoken with many prospects and a good number of clients.

Not to mention, writing more than a few articles about social media while I was at it.

I’ve made a few observations about folk’s social media journeys and I’d like to share them with you.

Let’s go!

My first observation is that everyone starts from a different place with social media, or, no place at all in some cases.

(I’ll leave it to the philosophers to debate whether no place is, in fact, a place.)

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

]]>http://someddi.com/2018/07/where-are-you-on-your-social-media-journey/feed/0You’re Still Not Using Social Media?http://someddi.com/2018/07/youre-still-not-using-social-media/
http://someddi.com/2018/07/youre-still-not-using-social-media/#respondSun, 22 Jul 2018 12:00:41 +0000http://someddi.com/?p=1193A common problem I encounter with many prospective clients is that they’re still not using social media.

Usually, these folks generally fall into two groups.

They either don’t know where to begin or don’t believe in it.

(Fortunately, I don’t get too many of the latter!)

And, this is with all the evidence that social media is real and here to stay:

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

]]>http://someddi.com/2018/07/youre-still-not-using-social-media/feed/0Are You Following too Many People on Twitter?http://someddi.com/2018/07/are-you-following-too-many-people-on-twitter/
http://someddi.com/2018/07/are-you-following-too-many-people-on-twitter/#respondSun, 15 Jul 2018 12:00:14 +0000http://someddi.com/?p=1187A common problem that I encounter with clients is growing their Twitter followers.

I’m not talking about the usual difficulties of organic growth or getting people to follow you back.

(As if those aren’t problems enough!)

I’m talking about the indiscriminate following of people on Twitter which can set up a roadblock to your adding new followers.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

]]>http://someddi.com/2018/07/whats-your-content-strategy-for-social-media/feed/0Are There Social Media Tools for Writers and Should You Use Them?http://someddi.com/2018/07/are-there-social-media-tools-for-writers-and-should-you-use-them/
http://someddi.com/2018/07/are-there-social-media-tools-for-writers-and-should-you-use-them/#respondSun, 01 Jul 2018 12:00:42 +0000http://someddi.com/?p=1177Yes, there are social media tools for writers.

Working with a client who happens to be a writer, I’ve come across several and am impressed with them.

Let’s talk about them!

But, before we get into them, let’s go over the fundamentals first.

A good social media program will contain some or all of the following: LinkedIn, Facebook, Twitter, Pinterest, and/or Instagram, and a blog.

(I’m a big believer in blogs!)

Not necessarily all of these, but two or three at least with a blog.

The key to a successful social media program is a broad based community starting with these popular and well known tools.

This is the prerequisite.

Is the writer’s craft any different than any other profession.

Not really, while how professions earn their keep does vary (e.g., law, medicine, writing) they are similar in that each has a specific trade and markets itself to a client base for the purpose of continuing in that profession.

The social media communities for professions can overlap and frequently do.

Although, the reasons why people will follow certain professions will vary.

(A writer’s fan will follow a doctor for very different reasons.)

Yet, there are tools which allow writers to focus on one particular type of follower, one who likes to read books, and I’ll talk about three of these now.

First is Goodreads, a site where books are catalogued, reviewed, readers can set up their own reading lists, and most importantly for authors, they can have an author’s page and develop a community around their books.

Next is BookBub, a free service offering deals on books, recommendations from readers, and also allows authors to have pages to engage with their fans.

LitSy is an app which allows readers to comment on the books that they’ve read.

There is no capability at this time for authors to have pages but it does give them the opportunity to engage with their readers.

So, yes, there are social media tools for writers.

And, yes, some may see this as more work but it’s not.

Each of these communities contains enthusiastic readers who are fans of the authors they read.

Proper engagement with these communities will allow writers to have a successful career writing for their fans!

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

]]>http://someddi.com/2018/07/are-there-social-media-tools-for-writers-and-should-you-use-them/feed/0What’s the One Word that Separates Great Social Media Programs from All the Others?http://someddi.com/2018/06/whats-the-one-word-that-separates-great-social-media-programs-from-all-the-others/
http://someddi.com/2018/06/whats-the-one-word-that-separates-great-social-media-programs-from-all-the-others/#respondSun, 24 Jun 2018 12:00:42 +0000http://someddi.com/?p=1173Recently, a client asked me to perform a competitive analysis on the social media of about sixty of his competitors.

I did as he requested and found some interesting points above and beyond what I was asked to do.

(I always aim to delight my clients!)

Let’s talk about what I discovered!

First, let’s go over what I was originally asked to do.

Among his competitors who were doing the best and were well known nationally, and internationally in a few cases, how large were there social media communities among the social media channels my client is preparing to invest in.

The social media channels used by this group were not identical but included Facebook, Twitter, LinkedIn, and blogs.

Essentially, what we learned is that in this particular industry segment, large social media communities go hand-in-hand with commercial success and, that to get my client’s message, we’re going to have to grow a large social media community for him.

I also learned something else which will be helpful to him and my other clients.

What I learned is that these large social media communities just didn’t happen by themselves.

Also, never forget to reach out to either ask questions or to ask for help from someone like myself!

In the meantime, thank you for following and reading my blog!

I look forward to any and all comments that you may have. I will reply to any comments made to this blog post as promptly as I can.

]]>http://someddi.com/2018/06/whats-the-one-word-that-separates-great-social-media-programs-from-all-the-others/feed/0Whom Are Your Influencers on Social Media?http://someddi.com/2018/06/whom-are-your-influencers-on-social-media/
http://someddi.com/2018/06/whom-are-your-influencers-on-social-media/#respondSun, 17 Jun 2018 12:00:25 +0000http://someddi.com/?p=1168Ever wonder if you’re all alone on social media and why that is?

Ever wonder why your competitors get recognized by the movers and shakers on social media while you’re not?

Well, if you’ve ever had these feelings on social media (News flash, we all do at one time or another!) then come along with me and let’s talk about it!