Web Page Design for Beginners

Could someone please give me tips to follow, to improve web page design. The similar tips the best painters in the world use would be helpful!

I already know these:

LogoNo fancy stuffColor is the spice of life.Responsive design for mobileNavigation

I am talking about:Circle and pointed imagery.How to get depth on a web page.You want the user to be moved in a way that helps them get what they came for. In other words, the tips say Google, Budweiser, Yahoo etc. use in their ads and web design.