Frequency Matters Frequency in advertising is important to consider when working with influencers. This includes the idea of effective frequency, meaning there is a threshold required for advertisements to be effective or noticed. The Rule of 7, which is...

21 CAMPAIGNS 45 PIECES OF CONTENT 379 ENGAGEMENT EVENTS 39,700 IMPRESSIONS 21 CAMPAIGNS | 45 PIECES OF CONTENT | 379 ENGAGEMENT EVENTS Katie’s Interview: How did you first become interested in blogging? How did you get started? Blogging has been an...

Unique Ways to Connect with Your Target Audience In past blog posts, we’ve stressed the importance of working with the right influencers for YOU. This means looking beyond numbers and size of audience, and even extends to engagement and content. In addition to...

Affiliate marketing is at an all time high with over 80% of brands utilizing this as a means to drive traffic and sales. Developed affiliate programs account for generating 15% to 30% of all advertiser’s online sales. Over 50% of the top affiliate programs fall into...

Fresh Press Media may receive commissions from affiliate links in this post. Why You Should Offer Commissions to Influencers Advertisers and agencies have the ability to customize their payment methods through Fresh Press Media. They can choose whether to...

How to Create a Bid Evaluation Report Make the Most of the Marketplace We have many features in the Marketplace that advertisers may not currently be familiar with. That being the case, we want to share with you some of these features so you can make the...

Using Instagram to Optimize Your Influencer Campaign Instagram has been named the top social media platform for influencer marketing by multiple sources. A recent article by AdWeek discusses the idea that Instagram dominates influencer marketing. “Nearly all of...

Monetizing your blog includes learning how to maximize affiliate programs. Affiliate marketing is a proven way to earn through blogging successfully. Imagine having catalogs of 1000’s of products available to promote, sell and earn a percentage of the sales....