The Project:

The Design:

After meeting up with Brenda, we knew we were the perfect fit for each other. For her new logo and branding, she wanted to incorporate:

Bright pink and a minty green along with some other bold complimentary colors

A playful script font to go their fun party supplies

Picking out colors and putting together the inspiration board for this branding project was seriously fun and right up our alley. Here's what we came up with:

Once we nailed the inspiration board, we got started with her initial logo concepts. We knew we wanted to add a few “party” touches to help bring the logo to life and we played with a few different font options as well. Here's a look at what we came up with:

Brenda loved concept 1 but wanted to see it without the banner and with all lowercase letters for “inspired”. We played with some of the text and confetti placement to give her a few more options. Here’s a peek:

Going with the text placement in concept 2, we ended up nixing the confetti all together and we added the color through the letters in “inspired”. Here’s a look at the final logo design and how all of her collateral came together:

If this wasn’t the perfect Bold & Pop project, we don’t know what would be! We’re so happy with how it all turned out and loved every second of working with Brenda!

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