Dec 17, 2016: Black Friday underwent a big change this year, an increase in mobile shopping. This new shift in consumer behavior could find unprepared retailers left out in the cold for the rest of the holiday seas...

Dec 05, 2016: I’m not sure about this, are people even that into giveaways?
Have you ever seen a crowd react to a t-shirt cannon? There is jumping up and down, screaming, and other expressions of excitement – just ...

Dec 04, 2016: Get the Most from Your Automated Marketing Email Strategy
One of the most effective tools for online marketing is an eCRM strategy. We’ve outlined 6 tips to help you make the most of your automated ma...

Dec 01, 2016: RankBrain is a new AI system rolled out by Google Search to help make sense of queries never searched before. It’s a Machine Learning Technology, meaning it’s a type of artificial intelligence (AI) ca...

Nov 17, 2016: As a marketer, you are constantly being challenged to do more: execute more campaigns; bring in more leads and conversions; drive higher social media engagements; execute across more channels, for mor...

Oct 18, 2016: As a marketer, if you want to earn consumers' interest, patronage, and long-term loyalty, you need to ensure that their online interactions anticipate and address their needs, as expected....

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