Halto Sisters take on Dragons!

Two surprising Cornish entrepreneurs have braved the Den and pitched their innovative business to TVs most intimidating judging panel, and you can watch it all on BBC’s Dragon’s Den this Sunday 4th February.

Sisters Lucy Cox and Lerryn Ryall are co founders of Halto – the popular device that successfully alleviates the cheese-wire effect felt by millions of women when wearing halter neck swimwear.

Halto was created after Lerryn had trouble finding a bikini for an upcoming holiday, and was forced to choose between something she loved and something she could stand to wear!

“I was looking for stylish swim wear for me to wear on my honeymoon, but all the styles I liked had halter neck straps – something that in the past I had been unable to bear wearing for an extended length of time due to the straps cutting into my neck and causing, pain, rubbing and headaches.

“I decided to go for it anyway, and see if I could craft something to act as barrier between my skin and the strap – I did and it worked a dream. I soon realised there was a gap in the UK market for this device, and after getting my sister on board, we decided to make a go of it as a business.”

“We decided to crowd fund to get Halto made and launched, and the support we received was overwhelming; hitting our £10,000 target in just 18 days via pre-orders!” commented Lucy, “ Since then, lots of people have suggested we try Dragon’s Den and we thought, why not! We felt it was a good step for us, establishing our product and brand as a viable part of the industry, and we have never been the types to shy away from a good PR opportunity!

“It was hugely important for us to represent women (and mums) in business on a national stage, as Halto passionately stands for female empowerment, body confidence and freedom of choice, which we wanted to communicate through our story.”