Henny Penny's oil-efficient fryer

June 11, 2013

Matt Greear from Henny Penny discusses the company's oil- and energy-efficient fryer, which was introduced a couple of years ago. The equipment was designed specifically to help operators save on oil costs, as it uses 40 percent less oil than standard fryers. For restaurants that feature a lot of fried products, oil is the top back-of-the-house expense. Greear said the ROI on this fryer is usually about 18 to 24 months.

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

This week, Domino's Pizza and The Ford Motor Company will unveil their new Easy Order platform,which will allow customers to place a pizza order from their car using the Ford SYNC AppLink and Domino's Pizza Profile platform. The feature will be available to consumers in mid-2014 and in more than 1 million Ford vehicles.