Personally i have never been a statistic guy, you cant even rely them so much thats why it calls statistic. These stated points are good to think about future plans or what side to turn to, but i do believe that every person has their own path. For example statistic says that usual betting or gambling will run you into loss in a long term, but i know people who are living from it, so it means that they brake statistic or they didint reach that "long term", they might never reach that "long term" because of luck, knowledge etc. The same is Internet Marketing if someone says that ads are not worth to be established, that doesnt mean that someone cant dig a gold from it. In my point of view, statistics are only things which can help you to choose between two or more options you couldnt decide by yourself, anyway was an interesting read.

After going over that list I feel like I need more images in my posts and videos as well.

BTW: The one telling that the average word count of any results URL within the top 10 on Google has 2000+ words cannot really be true, can it? There is so much crap in the top 10 for almost any keyword, especially "buyer" keywords...

But on the other hand, measuring the serps in the long run, it might very well be true...

I don't know about that. I would like where they did get those number from.
Maybe that's only for big brands?
I doubt that many marketers doing email marketing have anything similar to that in this presentation.

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