Nike Releases Colin Kaepernick Commercial

Nike's decision led to calls for a boycott of the company, with more than 42,000 people tweeting with the hashtag #NikeBoycott on Tuesday morning.

Kaepernick, of course, peacefully protested social injustice and police brutality by kneeling during the national anthem during the 2016 season - his last as a quarterback in the NFL.

One money manager, however, didn't think Nike would be hurt by any Kaepernick backlash.

"While it is noble to take a stand on something, it is also commercially imprudent to dash headlong into a very sensitive issue which polarizes opinion", Saunders wrote, adding that Nike "cannot afford to make bad decisions".

Thus American sport is central to the conflicts convulsing the United States, with Trump cancelling a White House visit by the Super Bowl-winning Philadelphia Eagles after several players said they would not attend.

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Despite his objections to Nike hiring Kaepernick and the message he believes it sends, the president did admit the company does have a right to conduct its business how it wants.

In a tweet after the interview published, Trump was even more critical of Nike and the National Football League in general. A lot of folks turned their backs on him, that was very painful, so he went through a whole lot.

The original image was shot in color, but converted to black and white for the ad campaign.

Nike executives nearly certainly anticipated the response from Trump and other conservatives.

Nike's stock took an initial dip after the announcement (so did those of Adidas and Puma), but the company is wagering on long-term success with younger customers. "We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities", Jocelyn Moore, the NFL's executive vice president of communications and public affairs, said in a Tuesday statement.

Colin Kaepernick's protest against social injustice in the USA has seen him effectively removed from the NFL. The Game - who also runs his own charity organization, The Robin Hood Project for families in need - can't say whether he thinks it'll happen but he does have hope that they might.

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