Samsung has pulled the wraps off of a pair of new notebook computers under its ATIV brand. The ATIV brand was previously only for Windows-based convertible computers, but the brand is now where Samsung will place all of its Windows devices covering PC and mobile technology.

“Samsung has been the fastest growing PC brand for the past three years, in part because of our commitment to developing solutions that meet and exceed the ever-evolving needs of our customers,” said Mike Abary, senior vice president of consumer IT product marketing at Samsung Electronics America.

“Our expanded ATIV brand and the introduction of solutions like SideSync create the necessary synergy between our mobile and PC lines to create real ease of use for consumers. These synergies enable us to maintain our momentum and continue to offer our customers innovations that enhance the way they live and work.”

The new notebooks include the ATIV Book 5 and the ATIV Book 6. The Book 5 is designed for speed and mobility according to Samsung. The machine has 24 GB of ExpressCache for fast boot up and software loading. It uses a 14-inch touchscreen and weighs 4.19 pounds. The machine is also less than an inch thick making it very portable.

The machine uses an Intel Core i5-337U processor operating at 1.8 GHz. The native resolution of the 14-inch screen is 1366x768. The notebook also has 4 GB of memory, 500 GB of storage, and an Intel HD Graphics 4000 GPU.

The Book 6 features an Intel Core i7-3635QM processor operating at 2.4 GHz. It features a 15.6-inch 1080p display, 8 GB of RAM, and 1 TB of storage. Graphics are handled via and AMD Radeon HD 8770 M GPU.

The Book 5 and Book 6 are both available for pre-ordering right now with prices of $899.99 and $1,199.99 respectively.

If it was my megabillion dollar company to run, I wouldn't unite my products under a useless brand name like ATIV. What does that even mean and how is it pronounced? Does it need be capitals?

Galaxy. Easy to remember and spell, not commonly used in daily conversation, but has a sense of awe around it and can have advanced technological connotations.

iPod,iPhone,iPad, plain and unimaginative, but easy to remember, more or less implies form factor and the similarity between the 3 reinforces branding without requiring multiple words.

Anyways... I think most tech products have terrible names.

Successful stuff that catches on tends to have a good name or least something people can remember. GMail, Windows, Office, Thinkpad, facebook. they are easy to remember and have something to do with the product they represent and are one word.

Because Words are not universal. Everyone can read numbers and letters though especially english letters.

People also associate code letters and number rankings with techy high end stuff.

These laptops are probably international products launched globally so it would make sense to use letters and numbers rather than words. I can't imagine someone that doesn't know english pronounce Galaxy or can easily remember/spell.