Background

Housed in a century-old building on a prominent corner of King Street in downtown Charleston, South Carolina, The Darling Oyster Bar was a highly collaborative endeavor between the owners, architect and ourselves. Our naming process inspired the sentiment behind the brand experience – a romantic day spent on the water, sailing a vintage boat. The oyster bar’s brand system includes a selection of custom illustrations and custom typography, which balance nautical detail with a touch of nostalgia. Beyond the website, the brand extends to menu design, signage, interior graphics on tables and sail-inspired curtains.