The LeBron James brand is more than basketball

It’s possible that when his time is up, the impact of the LeBron James brand off the basketball court will outweigh all he has accomplished on it. Sure, there has been all sorts of hoopla surrounding his recent departure from the Cleveland Cavaliers to the Los Angeles Lakers, and how his new team won’t ever beat Golden State. (I mean, I even wrote about that.) But it’s what the guy is doing off the court that is legacy building, and why he, unequivocally, is an athlete and humanitarian worth celebrating.

If you missed it, last week, the LeBron James brand went further. He opened his “I Promise” school in his hometown of Akron, Ohio. The school will be serving about 240 at-risk third and fourth graders.

“So much of our media concerns itself with the likes of celebrities that frankly, just suck. Folks with hubris enough to fill a room and ego exceeding that. Then there is the LeBron James brand.”

Our nation needs more LeBron James brands

So much of our media concerns itself with the likes of celebrities that frankly, just suck. Folks with hubris enough to fill a room and ego exceeding that. Then there is the LeBron James brand.

He recently tweeted:

“The jitters before the first day of school are real right now!!! Tomorrow is going to be one of the greatest moments (if not the greatest) of my life when we open the #IPROMISE School. This skinny kid from Akron who missed 83 days of school in the 4th grade had big dreams…”

Yup, a four-time MVP and three-time NBA champion has coined the opening of a school as possibly the greatest moment in his life. Thank you, Lebron. Keep watch over the LeBron James brand. As Steph Curry tweeted, “Keep doing you @KingJames.”

Our brand Tom Dougherty, CEO - Stealing Share 2 June 2020 Right now. OUR brand matters most of all. These are the strangest of times — none like I can ever remember or could have imagined. And I can’t help but feel the world is cascading into an...

Black Lives Matter Tom Dougherty, CEO - Stealing Share 1 June 2020 Brands surprisingly respond to Black Lives Matter, sensing change Few institutions are more wary of diving into the ocean of social issues than corporate America. So it was surprising and...

HBO Max arrives Tom Dougherty, CEO - Stealing Share 28 May 2020 HBO Max finally arrives, and what it says about streaming’s future Because we're all being shut in to prevent the spread of COVID-19, streaming TV is booming. And new services are popping up...

The LeBron James brand is more than basketball was last modified: August 7th, 2018 by Tom Dougherty