Aprimo is a world leader in marketing automation solutions and serves over 35% of the Fortune 100. To help Aprimo tell the world about their revolutionary marketing services and secure face-to-face meetings with CMOs, we created a campaign guaranteed to gain attention.

To drive CMOs to their personal pages we utilized some direct mail formats that made a very big impact — imagine receiving a 10 pound concrete brick with the letters ROI spray-painted on it and a link to your own personal website.

As a follow-up we sent a high impact piece of collateral that informed CMOs of their peers in their field using Aprimo's services and the great success they had gained from using them.