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YouTube Music Award Nominees Unveiled

Philip Ellis

on 27 October, 2013 at 10:10

Earlier this month, it was announced that YouTube would be staging their first annual awards ceremony, the ‘YouTube Music Awards’ (or YTMAs if you’re hip enough), signifying another step in across the gap between digital and traditional media. While MTV’s VMA show can be relied on to generate celebrity-related controversy year after year, YouTube’s inaugural awards evening promises to celebrate everything that is weird and wonderful about the internet.

The categories and nominees have now been revealed, with a voting model that embraces the real-time, social way that individuals share and consume content. Once you have decided which artist or video you like best, you simply need to tweet it. Then, if a friend or follower of yours likes the video too, all they need to do is share or retweet it, with each of these actions representing a single vote. It’s all explained in the video below:

YouTube Phenomenon of the Year These are the videos that have been the subject of countless cover versions, tributes, parodies and remixes over the last twelve months. Diamonds Gangnam Style Harlem Shake I Knew You Were Trouble Thrift Shop

Innovation of the Year These five nominations have been cited as the most creative uses of the video format of the last year. “Endless Fantasy” by Anamanaguchi “Ingenue” by Atoms For Peace “Lilies” by Bat for Lashes “See Me Standing” by Destorm “Say That” by Toro Y Moi

Response of the Year The ‘Response’ award will go to the artist who took an existing song and truly made it their own, and whose personal rendition went on to find a wider audience. “Mirrors” by Boyce Avenue Feat. Fifth Harmony “Gangnam Style” by Jayesslee “Radioactive” by Lindsey Stirling & Penatonix “Titanium / Pavane” by The Piano Guys “I Knew You Were Trouble” by Walk Off The Earth Feat. Krnex

The winners will be announced during a live show in New York on November 3rd, which will feature performances from nominees all over the world. You’ve got just over one week to peruse the videos and cast your votes – who do you want to see crowned?