HUSTLE TV: Nike + Jordan NBA All-Star 2018

With the 2018 NBA All Star taking place in sunny Los Angeles this year, the Sidewalk Hustle team was there capture all the madness. With Nike and their Jordan brand having reclaimed the official NBA jerseys from adidas, the Swoosh and Jumpman wanted to make sure that with this year’s All-Star showcase all eyes were on them. Featuring a “Makers of the Game” activation headquarters which featured games of pickup basketball, sneaker customization, an exclusive retail experience as well as talks from NBA legend Kobe Bryant, rapper and collaborator Kendrick Lamar and more.

Over on the other side of DTLA Jordan took over the Interscope Records office and created Studio 23, a hands on, interactive showcase of some of the heat Jordan was releasing over the weekend. Also featuring customization stations (thanks Virgil) and a retail experience, the real cherry on top of the event was the recording studio that allowed up-and-coming artists to cut their chops behind the mic. Take a look through the Jordan Studio 23 pop up below.