Euroshop Düsseldorf 2014 – DIMAH

March 7th, 2014 by retail design blog

Düsseldorf, February 21st, 2014 – The exhibition and event specialist DIMAH has set special accents at the EuroShop in Düsseldorf on the occasion of its 20-year anniversary. The black cube in Hall 10 B57 attracted many visitors. From the outside you could only gather a sneak peek of the interior and see the hustle and bustle of the visitors who already satisfied their curiosity. After entering through a bright tunnel of light, many guests were stoked when seeing how it is possible to realize a 51 square meter booth or shop consistently in your own corporate colors.

DIMAH indicated its ideas of the spatial orchestration of a brand identity in its company colors black and lime. This ranged from the textile walls with its backlighted design sketches up to counter elements which were laminated with black velvet. Moreover, the clothes of the employees were black and they were wearing green ties or scarves. Even the music came from speakers in lime. For nibbling, green wasabi nuts were served as well as a freshly mixed green power drink.

The illuminated ceiling installation had been accentuated by spotlights which brought the hanging garden to live. Tables with polished plexiglass on the top and on the sides formed a long meander. Among the glass, bunches of artificial grass have been arranged. Other tables could be arranged flexibly into each other. The self-designed furniture has been implemented by the private joinery of DIMAH.