The CNet news story linked above makes a very nice point. Beacon doesn’t matter very much to Facebook any more; it’s since been replaced by other programs like Facebook Connect. But those other programs are also more successful than Beacon because they’re more user-empowering. They’re also better on privacy because, being user-directed, they also have a more natural, easier-to-envision, flow of information than Beacon’s surreptitious behind-the-scenes linkage. Take note! Realistic privacy, user empowerment, and success are linked.