Information Orientation: The Link to Business Performance

Donald A. Marchand, William J. Kettinger, and John D. Rollins

Abstract

In today's fast-moving, e-commerce economy, information is power. For years, companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback; a competitive necessity rather than a strategic advantage. The book presents a framework for evaluating IT strategies: Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilities: ... More

In today's fast-moving, e-commerce economy, information is power. For years, companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback; a competitive necessity rather than a strategic advantage. The book presents a framework for evaluating IT strategies: Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilities: information behaviours and values; information management practices; and information technology practices. This book provides a description of the dimensions of each of the capabilities, along with the analytical basis which validates the research, finding that a company must integrate all three information capabilities as a precondition for achieving superior business performance. It presents the Information Orientation Dashboard as a diagnostic tool to measure and evaluate the strengths and weaknesses of a company's information capabilities.

End Matter

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