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Stephanie Hussels and Damian Ward are with the Bradford University School of Management, Emm Lane, Bradford BD9 4JL UK; phone: +44 (0) 1274 233194; fax: +44 (0) 1274 546866; e-mail: D.R.Ward@Bradford.ac.uk. Ralf Zurbruegg is with the School of Commerce, University of Adelaide, Australia. The authors would like to thank the editors and two anonymous referees for their insightful and detailed suggestions, which have helped to improve this article immensely. This article was subject to anonymous peer review.