Beginning July 9, members can shop seven days of deals on private label clothing and accessories leading up to Prime Day. From Core10—a line of premium active wear designed for women to look, feel and perform their best—to Goodthreads, a collection of men's stylish wear-everywhere clothing—Prime members will find a range of exclusive apparel on sale this year.

Lead-up deals include up to 40 percent off premium active wear, up to 40 percent off women's fashion, up to 50 percent off kids and baby apparel, and more. Starting on Prime Day, members can find even deeper discounts on additional selection with up to 50 percent off apparel for men, women and kids.

Featured items that will be on sale include:

*Keep in mind prices may not be LIVE yet so you will want to check in often.*

Now through July 15, members can shop furniture and décor from Rivet and Stone &amp; Beam for up to 25 percent off – and, beginning on Prime Day, a variety of additional products for up to 30 percent off or more.

Designed with small spaces in mind, Rivet offers stylish and versatile mid-century modern furniture and décor that provides apartment dwellers and homeowners with the ability to make a big impact in their space at a great price. Stone &amp; Beam caters to the style, comfort and durability needs of today's modern family, and features sturdy pieces crafted with performance and stain-resistant fabrics to endure the test of time while creating a sophisticated look in any modern household. Prime members will find deals on a range of products, including:

Members can also shop products fromAmazonBasicsfor up to 20 percent off now through July 15 – everything from bedding and bath sets to cookware and electronics accessories. Starting on Prime Day, additionalAmazonBasicsitems will be up to 30 percent off or more. A sampling of deals running now and on Prime Day include:

Prime members can stock up on a range of everyday essentials offered at 30 percent off, such as cleaning supplies from Presto! or kitchen and household staples from Solimo and AmazonFresh. Deals on select items are running now, with even more beginning on Prime Day.

Prime Day is back this year starting July 16 at 12pm PT/3pm ET and will run through July 17. It's an epic day and a half of our best deals, promotions and great possibilities for you. Make sure you are ready to earn big! As a reminder, you can start your Prime Free Trial HERE! Every day leading up to Prime Day, members will discover all kinds of exclusive offers and deals.

HUGE for Prime Day 2018 especially for gamers and college students! Prime members get exclusive benefits on Twitch, the world's leading social video service and community for gamers, video game culture and the creative arts. There will be a free daily video game starting today exclusive for Twitch Prime members!

Starting today through Prime Day: new-to-Pantry customers get $10 off $40 Pantry order and free delivery! As part of their Pantry membership, you can skip the trip to the store and enjoy free deliveries of regular everyday-sized pantry items (with minimum spend of only $40 per order).

Save time and money by starting a free trial of Amazon Fresh, which now includes a select assortment from Whole Foods! NEW for Prime Day 2018 – starting today through July 17, Prime members who start a free trial can also get $30 off their first order (PROMO CODE: 30FRESH). Existing customers can also use this same promo code from 7/3 through 7/17!

Amazon FreeTime Unlimited is an all-in-one subscription for kids that offers unlimited access to thousands of kids' books, videos, movies, TV shows, and growing library of Audible books, skills and music. Available across Fire, Echo, Kindle &amp; Android compatible devices. For a limited time, parents can get a 3-month pre-paid plan at $2.99 (regularly $29.99).

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