Over the last few days, talk has gone around about GameStop’s involvement in the development of retailer-specific content for games. Now, the company’s CEO has attempted to clarify that involvement.

Speaking to Time magazine, GameStop CEO Paul Raines was asked about the comments from investment company R.W. Baird and analyst Colin Sebastian that hinted at GameStop getting involved in the game-development process in order to create and secure GameStop-exclusive content.

“I think there’s a few things we could talk about, and we’re always in conversations with publishers so we can’t share everything,” Raines told Time. “But I guess the first point I would make is that we’ve been in the exclusive content business for a while, if you consider that we’re always seeking exclusive gameplay items, levels, weapons and so forth.”

One example Raines brought up was the level 20 M1 Garand rifle for Call of Duty: World of War, which he claims helped push the year-over-year growth of the Call of Duty franchise in terms of sales. Raines said his company has worked with a wide variety of developers for creating exclusive levels, skins, and characters.

Time editor Matt Peckham then touched upon the backlash that’s cropped up against the idea of a retailer like GameStop getting involved in the game development process.

“I think it’s pretty clear to me, and that’s that you won’t see us involved in the creative process,” Raines answered. “That’s not something we do well. We love to play games, and unlike our competitors all we do is gaming. But we will not be involved in the artistic or creative process. That’s not really our domain.”

For Time’s full interview with GameStop CEO Paul Raines, hit the link below.

Eric L. Patterson got started via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as can realistically be crammed in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights. Stalk Eric on Twitter: @Eric_EGM. Meet the rest of the crew.