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Google snaps up messaging app Emu

Google is at it again and has completed another acquisition. This time around they look to improve their messaging and Google Now features with the messaging app Emu.

The start-up announced the acquisition on their website:

Here is what they had to say:

“That’s right! And we’re super-excited. But to focus on our next chapter, we have to close the last one. As of August 25, 2014, we’ll be shutting down the Emu app. It will no longer be available in the App Store, and existing users won’t be able to send, receive, or download messages. We know it’s an inconvenience, and we regret that.”

The Emu app is able to understand the context of your messages thanks to artificial intelligence and based on that you can immediately do a number of things within the app such as organizing your calendar, buy cinema tickets and share your location.

CEO and co-founder Gummi Hafsteinsson previously worked at Google before he started at Siri. After the Apple acquisition of Siri he went on to start Emu and now he is back again at Google. The Emu beta showed a lot of potential, if Google manages to integrate the features well with Google Now this acquisition absolutely makes sense.