TP-Link to recruit systems integrators for SMB channel push

TP-Link, a provider of SOHO, SMB networking products, wireless LAN solutions and mobile devices, has started recruiting systems integrators (SIs) for its recently unveiled SMB portfolio of products in the Middle East and Africa (MEA) region. The SI recruitment drive is aimed at helping TP-Link and its channel ecosystem across the region target small businesses in specific market verticals in the region.

TP-Link wants to partner with SIs that are currently not doing business with the vendor and are willing to develop their business in the hospitality, education and corporate sector.

Dia Hamdan, regional marketing manager, TP-Link Middle East and Africa (MEA), said: “We will be providing tools and resources to SI partners we enlist to make sure that they are trained, certified and enabled to implement our SMB offerings in the market. This is vital is we are to grow our share of business in this market segment.”

“In every country across MEA, new channel partners will be required to undergo mandatory training and get certified either as a TP-Link network associate (TPNA) or TP-Link network professional (TPNP),” he added.

"We have already created a dedicated partner portal, where interested channel partners can register to start the engagement process. In addition, all the course materials to help partners prepare for the TPNA and TPNP certifications are already available online,” Hamdan continued.

New SMB Channels event

SMB Channels Middle East, organised by DISTREE Events, will launch in Dubai in May 2017. The new two-day event will bring together 300 executives from the region’s leading resellers of IT solutions focused on serving small and medium businesses (SMBs). More than 60 vendors and value-added distributors (VADs) are set to showcase their solutions and services in the main exhibition area at SMB Channels Middle East.