January 10, 2011

What does it mean when you see this icon?

You may have noticed a few AI Forever stickers starting to appear on some Billabong product. The stickers are designed to distinguish the product as part of the signature collection of the late Andy Irons and are being placed on products that were in store or on order at the time of the three-time world champion's death. The stickers also let you know that proceeds from the sale of the product are contributing to Billabong's ongoing support of Andy Irons' young family.