it's definitely nothing "new" or groundbreaking ... but there is a certain elegance to it's simplicity, i think. we're not talking about an avant garde fashion house here; it's for Donna Karan. i think that in magazines the ad itself will look quite nice and the commercial will do well. i can see this being everywhere. they're spending 10 MILLION dollars on the marketing of this fragrance, so i feel like this is only the beginning.

but yeah - epic cast indeed! they all look gorgeous and i think they're great choices. KK, Christy and Liya are all known for their humanitarian endeavours as well. and they're all mothers. they represent the kind of woman that Donna Karan is selling to, and i think those women will respond to this campaign.

Donna Karan has always stood for a celebration of modern femininty and the latest fragrance launch from her eponymous line captures that ideal perfectly. Donna Karan Woman is an elegant tribute to the many sides of being a modern woman and the result of a dynamic collaboration between some of the most prominent female talents working. Famed architect Zaha Hadid created the impressive, sculptural bottle, celebrated perfumer Anne Flipo crafted the intoxicating blend of sandalwood, Haitian vetiver and orange blossom and the stunning campaign was shot by Inez van Lamsweerde and Vinoodh Matadin and features 3 of extraordinary beauties of substance Karolina, Christy & Liya. The end result is truly a showcase for the power of women and the sensual scent itself is absolutely irresistible.