Starting on January 8, 2016, AT&T will introduce a “pricing simplification effort” that will see the end of device subsidies and two-year contracts. According to an internal training document shared by Engadget, new and existing AT&T customers will only be able to purchase a smartphone at full price or with an AT&T Next payment plan going forward.

The leaked document states that the new rules apply to all of the phones AT&T sells, including smartphones, which will be paid for with new installment plans. Corporate users are said to be able to continue making two-year contract purchases, although it looks like this will change for the consumer market.

Wireless carrier T-Mobile is responding to Verizon’s “Never Settle” ad campaign, which offers to lend Verizon customers a new smartphone and port their existing number to it for a 14-day trial. If customers prefer T-Mobile’s service, the company will pay off Verizon’s Early Termination Fees up to a maximum of US$650.

T-Mobile is also offering to settle any outstanding payments on your phone within the US$650 limit when customers go with T-Mobile’s Simple Choice plan.

HBO is in talks with Apple to make Apple TV one of the launch partners for its highly anticipated streaming service when it debuts next month. HBO and streaming partner Major League Baseball Advanced Media are working to have the standalone service, called “HBO Now,” ready to launch in April in conjunction with the premiere of the fifth season of “Game of Thrones,” according to sources familiar with their plans.

When it launches, consumers will be able to subscribe to HBO Now directly from HBO for the first time, rather than through a cable, satellite or telco TV distributor such as Comcast or Verizon. The retail price is expected to be US$15 a month when purchased directly from HBO, or about what consumers pay when they order HBO through their cable, satellite or telco provider.

America’s top wireless providers can no longer refuse to unlock devices for customers who have paid financing plans in full or completed their contract term under a new set of industry rules — agreed to over one year ago — which went into effect yesterday.

As part of the pact, wireless carriers AT&T, Sprint, T-Mobile, U.S. Cellular, and Verizon, and will notify active customers whose devices are eligible for unlocking. Those who have purchased a used, carrier-locked device can also have those unlocked for a “reasonable fee.”

This is the kind of thing that makes you wish your wireless carrier was humanoid, anthropomorphic and had a face you could punch at your leisure.

Despite criticisms and public outcry, Verizon isn’t giving up on its UIDH “perma-cookie” advertising program—but the company will give subscribers a larger say in the matter. Verizon customers will soon have the ability to opt-out of the UIDH program.

“We have begun working to expand the opt-out to include the identifier referred to as the UIDH, and expect that to be available soon,” a Verizon spokesperson said via email. The company did not provide a specific date for when the opt-out program would be available.

If you’re looking for ways to watch the Super Bowl come Sunday, Apple’s got you covered.

Just like other networks that have offered a free live stream of the Super Bowl in previous years, in 2015 NBC will make the game available through its NBC Sports website and mobile app. Still, we’ve got other ways to catch it on the device you want to view it on.

On your Mac:
This one’s easy: Just head to the NBC Sports Live Extra Website to watch the game for free. There’s no need to sign in or jump through any other hoops, and you can tune in as early as noon on February 1 to get your fill of pre-game coverage before the 6:30 p.m. EST kick-off. The live stream even includes the halftime show, which wasn’t the case the last time NBC streamed the Super Bowl in 2012.

In the U.S., customers have been able to buy an unlocked iPhone 6 and iPhone 6 Plus from day one, but it would ship with a T-Mobile SIM card inserted. Starting Tuesday, the Apple Store began offering a SIM-free option starting at the same US$649 price for the entry-level 16-gigabyte iPhone 6.