Indy's Blog

Abu Dhabi firm in talks to lure web giants to MidEast

Twofour54, the Abu Dhabi state-backed media zone, is in talks with several social networking companies in a bid to lure them to set up in the Middle East and tap into the growing Arabic market, Arabian Business has learnt.

“We are in discussions with a number of those parties,” Wayne Borg, deputy CEO and chief operating officer, said when asked if the media zone was in any discussions with social networking sites like Facebook, Twitter or Google.

“In terms of working with them I think they recognise what we have to offer them here.

“Our focus is around Arabic content creation and more and more those sites, those brands [Facebook and Google+] are focused on content so there is a way they can connect with the Arab creative community and understand our ambition for that centre of excellence for Arabic content creation.