Where BBQ Meets the Blues

BB’s Lawnside BBQ has been serving the barbecue and blues in Kansas City for 22 years. Being a small business, BB’s has to watch every dollar. So, spending money on advertising is not a top priority. They had tried some advertising campaigns in the past but had limited return on investment. BB’s wanted a cost-effective way to attract new business and keep loyal customers coming back.

In 2009, Concera Media rebuilt BB’s website in WordPress and implemented a social media strategy which started with facebook and Twitter. Later, Google+ was added, as well as email campaigns and integration with several restaurant-focused networks like Urban Spoon and Yelp.

“What’s great about online restaurant marketing is that I can target my customer with accuracy. Plus, I can look at the analytics,” said Lindsay Shannon, owner of BB’s Lawnside BBQ. “I can promote a special event or a new menu item, and then immediately see what works and what doesn’t. Then we can make adjustments on the fly.”

#KC #AllStarGame

During the 2012 All-Star game in Kansas City, Concera Media jumped on BB’s Twitter account to interact with visitors looking for barbecue recommendations. Ultimately, BB’s attracted new, out-of-town customers and reminded locals that BB’s is a uniquely Kansas City experience.

It turned out to be the best week in revenue ever for BB’s Lawnside BBQ. (Read the full article below)

No Reservations

In April 2012, BB’s was featured on one of the most popular shows on TV, Anthony Bourdain’s No Reservations. Concera Media spread the word via SEO, email and social networks. Today, BB’s has amassed an army of facebook followers approaching 5,000, who rally around an event at a moment’s notice.