January 09, 2012

Companies dedicated to creating an enhanced online visibility are always looking for interesting and unique ways to do so. One way that helps one’s own company as well as makes friends with other companies is to write a positive review of a product and allow the company being reviewed the freedom to use it as they please. This creates friendly relations as well as increases one’s enhanced online visibility.

The idea is simple, really. Within one’s industry an expert in a company finds products or services that are good, novel or compliment their own products and services and rights a glowing review. Then, the review is posted on the company website for all to see (and is used to build an enhanced online visibility). A link to the post is sent to the company (of the reviewed product) with a note giving permission for them to link back to the review as they please.

The important part to remember in all this is that the review must be sincere to truly help a company’s enhanced online visibility. The only thing worse than a bad review is a generic review of no real substance. If a product or service being considered isn’t worth much or one’s company sees no substantial value in it they shouldn’t write about it. This falls under the old adage of ‘if you don’t have something nice to say, don’t say anything at all’.

If, on the other hand, there is a product or service that has really wowed a company they should explain to the masses why they believe in that product – even if it is a competitor’s product. Yes, that is right. If a competitor is really doing something right and one’s company writes up a review saying as much the competition will undoubtedly post the review (and the link back) everywhere possible helping create an enhanced online visibility for the company writing the review.

Many companies feel that they have their hands full already trying to maintain a blog, a website and other marketing materials. Between advertising online and through traditional methods companies may not see the benefit writing reviews would have considering the time required for completing. The benefit is very real, despite many beliefs, and will surely help build an enhanced online visibility if done honestly and thoughtfully.