TORONTO AND MONTREAL, Sept. 20, 2011 /CNW Telbec/ - Does your community
rink need a new roof? The local baseball field new fencing? Want to
start a program that gets people up and moving? Molson Coors Community
Cheer program just may be the answer. Together with the voting support
of Canadians, the program will donate up to $1 million to support
projects and initiatives across Canada that help promote a healthy,
active lifestyle in local communities - and it's looking for worthy
recipients.

"Molson Coors Community Cheer was built on 225 years of community
involvement in Canada dating back to our founder, John Molson," says
Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada. "His
belief that we are all members of a larger community with a role to
play remains unchanged today. We hope to continue to do our part by
supporting worthwhile initiatives that promote a balanced lifestyle."

Starting today, Canadians can apply for a Community Cheer donation at www.ourcommunitycheer.com. The application process runs until January 5, 2012, and is open to
community focused initiatives that aim to bring people together to be
physically active, such as the construction or improvement of sports
and recreation facilities or a community program that motivates
physical activity.

Applicants who meet all specified criteria will receive a project page,
and that's when the cheering begins. From January 6, 2012 to February
1, 2012, Canadians will be able to "cheer," or vote online, for the
project that they would like to see receive funding. The initiatives
that receive 225 cheers, from supporters will be eligible for funding.

"We hear stories year-round from community leaders and our front line
employees about initiatives that need financial support, but who are
unsure on how to secure the funds. Our goal with Community Cheer is to
help to get these great ideas off the ground," says Devins. "This is a
way for people to effect real change in their communities - and all it
takes is a click on www.ourcommunitycheer.com for your voice to be heard."

Successful recipients of funding will be announced on March 1, 2012, and
a minimum of 20 projects will receive funding in 2012. Additionally,
Molson Coors will host local celebration parties for all recipients to
thank supporters and give cheers to healthy, active communities.

About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing
Company, a global brewer with operations in Canada, the U.S., U.K and
Asia. The Company proudly offers some of the most popular brands in
Canada with an award-winning brand portfolio which includes Molson
Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson
M. Molson also partners with other leading brewers to offer such global
brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager.
Molson Coors Canada employs 3,000 Canadians, operates seven breweries,
including boutique breweries Creemore and Granville Island, and invests
in communities from coast-to-coast through its various charitable
initiatives and sports and entertainment sponsorships. Molson Coors
Canada is committed to promoting its products and events in a
responsible manners part of our promotion of active, healthy
lifestyles.