Brand & Marketing

Simplifying complex products and services, making them easier to sell and easier to buy

Developing a compelling market message

Establishing a market leader position

Raising the profile and visibility of your company

Creating true differentiation in an increasingly commoditized market

Developing the ability to better diagnose customers’ business problems and finding creative solutions

Sales Reps & Approach

Evolving sales skills from product pusher to consultative partner

Graduating the sales approach from ad-hoc to structured process

Identifying ways to create customer value throughout the sales cycle

Adopting new technologies to improve the sales experience and productivity

Selling on value and business benefits vs. price and features

Customers & Market

Stemming the impact of an aggressive new entrant

Getting ahead of trends that are shaping customer behaviors

Determining which customer segments offer the most opportunity for growth

Strengthening distributor relationships to become true business partners

We love clients with...

Complicated offerings

Got a product that takes three meetings to explain? Got a product that's not really a product? Do you make the things that go in other things? Great. We speak your language.

Convoluted ecosystems

Some companies make a product and sell it directly to customers who use it. Where's the challenge in that? Our clients often sell through a tangled web of manufacturers, distributors, retailers, sales forces, brokers, influencers, purchasers, installers, customers and users. Solving these Gordian knots—that’s the fun part.

Protracted sales cycles

Our clients live in a world where sales cycles are commonly measured in months and years, with intricate decision-making processes and extensive touchpoints that require loads of preparation and persistence. It’s the kind of challenge that results in huge, hard-fought victories. If it were easy, everyone would do it.

Unknown brand names

Anyone can build awareness for a Fortune 100 name. We're into brands that fly under the radar, the ones with the most to gain. Our job is to make them known, preferred, chosen, loved—not by the man on the street, but by the people who matter to their business.

Unsung industries

Most business takes place far away from the public limelight. That’s the kind we’re most interested in: the businesses that make business work and the companies that keep industries moving. We let other firms chase after sizzle—we'll gladly focus on substance.

But most of all, we love leaders with outsized ambitions

We’re drawn to leaders with passion for their business, a vision for the future and the guts to do what it takes. They’re the ones we want to work with. Because they’re the ones who make great things happen.

Since 2002, Avenue has partnered with B2B leaders to transform their brands and businesses, and launch new products. Headquartered in Chicago, Avenue serves mid-sized B2B companies and business units across various industries in the US and international markets.