In this video, we will discuss new trends in Google search and how lawyers should be optimizing their PPC strategies to reach prospective clients. Learn how your prospective clients are searching online, the steps they are taking to reach you or your competitor’s website, and how to be there in the moments that matter. We will also cover specific action items ...

There were 5 billion searches for Legal Services in the US between 2015 and 2016. With law-related keywords being among the most expensive and competitive, how can you make sure that your firm is being found online? In Google Advertising for Lawyers: Get Your Firm Found Online, we will discuss new trends in Google search and how lawyers should be ...

In Lawyer’s Guide to Google Search Console (Part 1), we covered Dashboard through AMP reports. Now we’re going to tackle the rest of Search Console. Search Traffic The Search Traffic section is where most of the exciting Search Console data lives. Search Analytics First, we have the Search Analytics report. Here you can view your site’s performance in Google Search. ...