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I was reading Vertgo before I was reading the superhero stuff, it's not too scary. As for indie books, they tend to be a bit hit and miss, and they're often going for a niche market. As long as you start out trying what people recommend (30 Days Of Night - do it) then eventually recognising name's you've read before gets pretty easy. This FCBD pick up some of the indie anthology comics, and go from there.

"Indie" meant independent of the big publishers. Essentially, creator owned. So small publishers like Image and Dark Horse - as well as Oni IDW, etc -- could and should be called "indie." I just use "small publisher" myself.

Vertigo doesn't count as DC owns it, and most, if not all, the properties it publishes. Actually, who does own titles like Y and DMZ? I know DC owns Sandman, Swamp Thing, Constantine (and Watchmen, V for Vendetta), etc. Vertigo seems a mixed bag rights-wise, but it is a DC imprint and so isn't an "indie".

Vaughn and Guerra own Y
Azz and Risso own 100 Bullets
Morrison owns The Invisibles

It depends. DC owns all rights to characters and titles that were previously DC Comics titles, so Sandman and whatnot. I'm not sure how they do their rights now, but there is a lot of creator ownership.

But yeah, it's not an indie. I think they were using Wildstorm as their prominent creator-owned label.