Declaration by student

We, the undersigned, hereby declare that I am a Postgraduate

MBA student of the University of Kalyani in the session 2009-2011. In fact the Project entitled ‘Consumer behavior on

purchase of health drink ”. There is nothing denying the fact

that the project submitted is absolutely an original one havingexpression of my hard work and endeavour to the best of mysincerity and capability.

Subhadeep Paul

Shatabdi Roy

Swati Sarkar

Diptiman Som

Subhankar Dutta

Prithwiraj Paul. Executive Summery

We have made a project entitled ‘Consumer behavior on purchase of

health drinks ‘, which is a part of our MBA program. The project report isbased on the satisfaction or dissatisfaction of consumers, the taste andpreferences of consumers as far as Health Drinks are concerned. We havecollected the data of 60 consumers and prepare our project on the Consumerbehavior. The objective of our study is to see and analyze the test andpreference, characteristics of purchase of consumers as far as Health Drinksare concerned. We have selected a sample size of 60 randomly and make thenecessary data analysis, graphical representation, & interpretation of them.We have used statistical tools such as , median, Chi squire test,pairedComparison, and some other as far it is applicable. We have shown theirresponses by Bar graph & Pie graph, & also make necessary interpretation.The result we have got by this survey is quite satisfactory. These activitiesgive us better understanding of marketing;Method to understand consumer behavior: Research Methodology