Professor Adam Alter is interviewed about how streetwear brands are using scarcity and social media to drive demand

— February 5, 2018

Excerpt from BBC -- "The beauty of fashion is that it’s conspicuous; everyone knows what you’re wearing, so if you’re wearing a scarce, fashionable product, you get the benefit of knowing privately that you own something scarce, but also the benefit of being able to show other people that you own a scarce product."