Music Selfie Experiment

This digital brand expression was launched in February 2015 to illustrate a core philosophy of the Lincoln Motor Company: respect for individuality. In support of a Grammys media campaign, we wanted to demonstrate this idea by tying together music and the uniqueness of one’s facial characteristics. Working with some of the finest technical designers and composers out there, we were able to build a program that can transform a selfie into a one-of-a-kind song. The campaign vastly exceeded expectations in engagement, and the millions of unique songs possible are far from finished.