It looks fabulous. It’s a great conversation starter. It blows up the social medias whenever I post a photo for my friends. It’s become, for now, part my unique selling proposition. It’s my personal brand.

When I transitioned from “Growing a ‘stache” to “Damn, do you put wax in that?”, the mustache immediately became an unavoidable topic of conversation with nearly everyone I encounter. In the local pizza shop, the cashier says “By the way, I love the ‘stache” as I’m on my way out the door. At family gatherings, aunts and uncles ask if it’s real. Last night, it prompted a Stillwater city council member to tell me about the handlebar he sported 50 years ago, as he fondly remembered the good ol’ days of applying enough beeswax to hold two full loops in place.
People talk about it. People remember it. It makes an impression.

I don’t think it’s a stretch to make a connection between my mustache and marketing. Think about your brand — your key messages, your point of differentiation, your content strategy, your tone on social media. Does it convey anything meaningful? Anything unique? Does it express a compelling personality? How, if at all, does it stand out?