Our Take:I'm not surprised that Microsoft saved some triple-A ammunition for Gamescom, a
show that's grown to rival E3 in importance in the industry. I have no idea
what this new exclusive could be; I hope it's new IP from a respected studio in
Europe.

As for the second tease, the phrase "Europe's biggest
franchise" leads me to believe that he's talking about EA Sport's FIFA, so
maybe Microsoft has signed a deal for exclusive interactive content with FIFA
as it did with the NFL in the U.S.?