Monday, 23 September 2013

Nobody else can do this as good as BlackBerry, claims Thorsten Heins

Let’s discuss Enterprise Mobility
Services, which includes both traditional enterprise business and new mobile
computing opportunities in vertical markets such as automotive. Blackberry’s goal
is to remain number one in Enterprise Mobility Management and have completely
reengineered and rebuilt BES 10 to achieve that objective. Since announcing
BlackBerry Enterprise Service 10, this service has been installed by customers
all around the world and secure workspace for iOS and Android devices has been
tried globally with many BlackBerry customers.

At the time of BlackBerry Live in May,
12,000 companies that had installed BES 10 for commercial or test purposes; today,
this commercial and test installed base have grown to 19,000, in a period of four
weeks, a clear indication of the strong enterprise interest in reengineered
BlackBerry 10 Enterprise platform.

While the Enterprise environment
requires longer sales cycles than consumer-only focus product, the successful
adoption of BES 10 and enterprise remains the single most important driver for Blackberry
for future unit sales and service revenue opportunities.

Already over 60% of all of BlackBerry’s
Fortune 500 customers, as well as market of government agencies have already
installed BES 10. With BES 10 the massive challenge for Blackberry during this
transformation is moving from a vertical BlackBerry-only proprietary player to
providing a comprehensive cross platform management solution that is evolving
to an Enterprise Mobile Services platform regardless of the device deployed.

The demonstration displaying BlackBerry
10 was also provided where an employee was showing an iPad and Android Nexus
phone which was being run and managed by BES 10. So this way BES 10 outside key
managers lower the total cost of ownership for the enterprise mobility and it
also represents a key element of the strategic cross platform direction that
BlackBerry is taking.

Check Out: Blackberry - Accomplishments During First Stage of Transition‘I probably can’t provide you a more
concrete example of adapting and making real change at BlackBerry and that we
have gone from dismissing to bring your own device to work trend to actually
embracing it and driving it in the enterprise services and we think we’ve taken
the offering and technology to a whole new level in enterprise, getting them
ready for not just mobile communication but also get them ready for mobile
computing and its BlackBerry who is enabling this based on a very strong BES 10
services platform’ said Thorsten Heins.

So with this type of innovation that Blackberry
is driving relentlessly through the company and into the market, they have product
at hand with BES 10 being a premier solution for enterprises.

Thorsten also added, ‘And we all follow
the news, let’s be very, very clear, the topic of security and enterprises, the
topic of privacy for consumers is coming back full force and that is for
BlackBerry 10 helps protect corporate assets and information, and that is we
are on the same device managed by BES 10 and balance, BlackBerry helps to also
keep your privacy. Nobody else can do this as good as BlackBerry and it
matters, nobody loves to talk about it’.Check Out: Blackberry Limited Three-Phase Transformation Plan and Vision