Award-Winning Comedian Accuses Cancer Research Ads Of Fat-Shaming, And Here’s How They Reply

Sofie Hagen, a Danish-born and UK-based comedian has ignited heated discussions after publicly accusing Cancer Research UK of ‘fat-shaming.’ The organization claims it doesn’t want to insult anyone, but hopes to raise awareness of the link between cancer and obesity. Hagen, however, claims their campaign is “incredibly damaging.”

You see, according to Cancer Research UK, obesity “is the biggest cause of cancer in the UK, after smoking.” This statement came after a recent report by the International Agency for Research on Cancer (IARC), saying there is now strong evidence linking bodyweight to 13 types of cancer. What’s more alarming, in a time when Millennials are set to be the fattest generation of Britons, only 15% of British people are aware of the link between obesity and cancer.

“Right, is anyone currently working on getting this piece of sh*t CancerResearchUK advert removed from everywhere?” Hagen began her Twitter rant. “Is there something I can sign? How the fuc*ing fu*k is this okay?” Cancer Research UK even wrote a personal reply to the angry lady, but it wasn’t enough. She continued fighting for it to be taken down. “Society viewing fatness as a negative thing is a thing that kills more than the cancer,” she wrote.

Scroll down to check out the entire Twitter battle, and let us know your thoughts on the subject in the comments!