A recent support article posted on Tesla.com quietly reads, "After September 16, 2018, full unlimited Supercharging will go away..." The article goes on to state that, as of that date, "owners will be able to give friends one year (underlining added) of unlimited Supercharging."

This development essentially represents the end of an era in terms of Tesla's general marketing strategy - a strategy that has, by most accounts, been incredibly successful for both Tesla and for the promotion of Elon Musk's vision for sustainable transportation. While the free lifetime supercharging incentive has traditionally been provided only to people who purchased a Tesla using an existing Tesla customer's referral code, virtually allModel S and Model X buyers do in fact "use referral codes and therefore... access Supercharger stations for free" (Lambert, 2018).

The Tesla Model 3, with a base price of $35,000.00, was not initially eligible for free lifetime supercharging. This incentive has traditionally been made available only for the more expensive Model S and Model X vehicles. However, the free lifetime supercharging incentive was recently extended to the "performance" version of the Model 3 (Alvarez, 2018).Sadly, as with the Model S and X, this offer is only available until the September 15th deadline.

It is well worth noting that all Tesla vehicles, regardless of incentive eligibility, can charge on the ever-expanding Tesla charger network. However, Tesla's that do not qualify for free lifetime supercharging need to pay a fee. The fee differs from jurisdiction to jurisdiction based on electricity rates and energy regulations, but, as a general rule of thumb, the charging fee is approximately half the price of gasoline for the equivalent number of miles driven.

A common question people have regarding the Tesla charging network is how exactly users are billed. People note the simplicity of the charging stations: no attendants, no card readers, no buttons to push. Just an open charging station that easily plugs into a Tesla's charging port. So how does it work? In fact, Tesla chargers recognize each and every Tesla vehicle as soon as it is plugged in. "Supercharging history is automatically populated in your Tesla Account showing the credits used or, if applicable, the amount billed" (Supercharging).It is important to understand that Tesla has repeatedly made it clear that they do not seek to earn a profit from their charging network, stating plainly that, "Tesla is committed to ensuring that Supercharger will never be a profit center" (Supercharging).

Tesla has pulled their free lifetime supercharging incentive before, but then reinstated it soon afterward (Loveday, 2017). Thus, not everybody is completely convinced that the incentive is gone for good. However, many do agree that the free lifetime supercharging incentive could not last forever, and, thus, the incentive may very well be going away for good this time.

While it is sad to see this era come to an end for new Tesla customers, the move does telegraph a shift in the scale of Tesla's sales and success. The company still seems to enjoy unwavering demand for its line of electric vehicles, and Tesla will probably continue to sell their Model S, Model X, and Model 3 vehicles to anxious and exhilarated customers who have come to accept extensive waiting periods before taking delivery of their long-anticipated vehicles. At the end of the day, this paints a picture of a company that simply cannot produce their products fast enough to meet their burgeoning demand, even when producing 7000 vehicles a week (Hanley, 2018). I suppose it would be trite to say that, as corporate problems go, this is a rather nice problem to have.

It's not too late:

In the final analysis, if you have been considering the purchase of a Tesla Model S, Model X, or a Performance Model 3, I would remind you that it is still not too late to get in on the free lifetime supercharging incentive. Until September 15th, you can still use an existing Tesla owner's referral code to lock in this highly compelling incentive.

A special offer from Green Neighbour:

As our way of promoting sustainable driving in the Greater Toronto Area, Green Neighbour is offering would-be Tesla purchasers residing in the GTA an extra incentive. Until September 15th, if you buy a Tesla Model X, Model S, or Performance Model 3 using the Green Neighbour referral code, you will not only receive Tesla's free lifetime supercharging incentive, but, if you're among the first five customers to use our referral code, we will pass ourTesla incentive on to you. That could mean anything from a free Tesla wall charger, Turbine wheels, or even a Tesla Powerwall.

In order to take advantage of this limited offer, please Direct Message us on Twitter @GreenNeighbour using the hashtag #TeslaReferralCode, or contact us using our contact page. ​Hope to see you enjoying sustainable driving in the very near future!

Bonus prizes available through Green Neighbour incentive.

Status Report on Limited Green Neighbour Incentive

All purchasers using the Green Neighbour referral code will lock in free supercharging for life on the Tesla charging network. In addition, purchasers will win the prize indicated below.