Photoshooting for a visual with punch

11 May Photoshooting for a visual with punch

Acino Pharma needed an adaptation of their previous visuals for a medical product. As our visual was to be targeting Arabic markets, we had to that it conformed to societal and cultural expectations. Thus, for example, our model had to cover her hair. The framework conditions were clarified and we setup our studio for the shoot in front of a concrete wall. Looking for the perfect visual to create the visual punch required, we practiced numerous epic poses and moves before we got started. Then, using a range of lighting setups, high-end camera, professional boxing equipment and people with boxing knowhow, the shoot got underway.