Is Direct Mail Marketing Useful for Promoting a Business? The Answer Is Yes!

There are many ways to promote and market a business, and all of them have their place. But in today’s digital age, the emphasis seems to be more on social media, content marketing, and other forms of online promotion.

Does that mean direct mail marketing – long a staple of any marketer’s toolbox – is on its way out? On the contrary, direct mail marketing offers substantial benefits for marketing virtually any business, product, or service – and it fits in great with a company’s overall marketing strategy.

In this study, researchers found that “physical media left a ‘deeper footprint’ in the brain, even after controlling for the increase in sensory processing in tangible items.” They also found that physical materials produced a higher level of brain response with a person’s internal feelings.

In short, direct mail is very useful for promoting a business – and should be a tool considered by a company looking to broaden its reach.