Category Archives: smallbusiness

Rocky Voice Over Recording Session Recording voiceover is not always a picnic. Sometimes it’s a breeze and other times, a complete disaster. Nine times out of ten though, the commercial is recorded and produced and, in the end, people do actually get what they want from each other. Well, we hope. As voice talents, a…

Pausing Shouldn’t Be Scary It’s just that we’re not used to it. As a freelancer, pausing shouldn’t be scary. There are days when I wake up and have nothing to do. People in my field will argue that this is the time to aggressively and relentlessly market ourselves, leaving no stone unturned and making lasting…

The Ever-So-Subtle Selling Tactics of Voiceover People Starring “The Voice Talent” and “The Lawyer” You know the type. You’re at a party and they’re the first people to stress the value of their niche business to everyone. You haven’t gotten a chance to introduce yourself and they’ve already handed you their business card or sales…

Voice Actor Therapy …or Heresy For The Voice Actor Hey all- Welcome Back! Hope you have been both busy and having fun these past few weeks! Including Halloween. Did anyone dress up as a U87 or an AKG C 214? Did anyone go as Don LaFontaine? Whatever or whomever it was, I hope you at least…

Musings, Mantras, Truths and Questions within The Creative Quest or what I’ve learned along the way so far… 1.) Ask not what your producer can do for you, but what you can do for your producer. JFK moment of voiceover truth. 2.) Today the landscape of our business trends toward quantity over quality. Who is working the most.…

The Voice Talent Audience Dilemma Why voice talents are marketing to themselves and not to their potential clients Is there an audience dilemma in the voiceover marketing world? One of the things I learned in drama school and from seeing a great deal of theater when I was younger (because I’m ancient now), was that…

*Note: This article is a follow-up to an earlier post entitled Conversations With A Voice Seeker which I wrote a few months back. If you haven’t read, be sure to check it out as well. Conversations With A Voice Seeker Part 2 (Sometimes It Just Works) The following is an example of a hypothetical situation/conversation between a…

Always Learning Always Growing. I used to think I didn’t need to learn anything. That because I was booking work, I didn’t need to develop existing relationships and start potential ones with others. That I didn’t need to market myself as hard as others or create opportunities. As far as I was concerned, if I…

Conversations With A Voice Seeker Part 1 If you’re a voiceover artist in today’s day and age, chances are you’ve had these types of conversations with a voice seeker one too many times. Conversations With A Voice Seeker Part 1 If you’re a voiceover artist in today’s day and age, chances are you’ve had these…

A Word Or Two On Agents Hey Everyone, It’s been a long time since my last post. Hope you’ve been well since last we connected! Things suddenly got busy and I got side-tracked from the monthly blogging (for good reasons), which I have to admit has been a bit of challenge to keep up with. Honestly,…