Make Technical Sophistication Accessible

Make technical sophistication accessible

Our ultimate goal is to to create tools that make it easier for new users to operate at a more expert level without getting lost in the crud (e.g., the math behind stats, the weird names). For instance, we guide users to create data visualizations that follow best usability practices, using the most powerful analysis tools with real sophistication, all the while making sure that people who aren’t already experts can understand.