Would you rather have One Direction or Justin Bieber clean your mouth?

One Direction, the British boy band that got its start on “The X Factor” back in 2010, has released its own AAA battery-powered toothbrush, officially propelling the group into the upper stratosphere of crazy merchandising.

1 of 57

Missy Franklin takes a picture with a fan as they attend the Justn Bieber who performed to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

2 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

3 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

4 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

5 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

6 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

7 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

8 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

9 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

10 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

11 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

12 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

13 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

14 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

15 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

16 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

17 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

18 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

19 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

20 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

21 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

22 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

23 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

24 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

25 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

26 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

27 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

28 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

29 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

30 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

31 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

32 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

33 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

34 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

35 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

36 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

37 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

38 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

39 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

40 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

41 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

42 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

43 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

44 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

45 of 57

Justn Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

46 of 57

Justn Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

47 of 57

Fans Jamie and Jersey DeJarnette attend their first concert as Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

48 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

49 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

50 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

51 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

52 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

53 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

54 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

55 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

56 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

57 of 57

Justin Bieber performs to a sold out crowd at Pepsi Center during his 'Believe' Tour stop in Denver. John Leyba, The Denver Post

One Direction’s entrance into the toothbrush market may be ruffling some of Justin Bieber’s feathers. Bieber has long had a hold on the young-male-musician-superstar toothbrush market. His BrushBuddies exclusive oral hygiene line features four toothbrushes (the Singing toothbrush, Sonic Toothbrush, Adult Toothbrush and Child Toothbrush), floss, flossing sticks and a travel kit.

Bieber’s toothbrush line is so well known that Patrick Carney, drummer for the Black Keys, referenced it while pretending to be Justin Bieber 2.0 on Twitter Sunday evening. If you are intrigued by that odd-but-true situation, you can read more about it here.

Only time will tell if there’s enough room in the toothbrush market for two young-male-musician-superstar toothbrushes.

Follow our news and updates on Twitter and our relationship status on Facebook. Or send us a telegram.

Indie music blogger Nic Turiciano is a writer in Fort Collins. You can follow him on Twitter at @nic_turishawno or email him at nturiciano@gmail.com.