Aaron Patterson

Business Development Specialist

Career Highlights

Digital Marketing Director in charge of business with 15 locations in 5 different states.

Multiple inc. 5000 wins.

Award winning SEO strategist.

Marketing director for Congressional Campaign.

Worked with over 100 companies to help grow over 350 million in yearly revenue.

Client list includes Mark Cuban, Pre-Employ, Oscar Mayer Foundation and many small to medium revenue businesses.

Prototyping and licensing for toys picked up by Tyco, Radioshack and Interactive Toy Designs.

My Story

The Business Beginning

As a kid growing up in Colorado, our house was always full of the drama that came from owning a business. Because my parents owned Durango Roofing, I knew what overhead and profit were before my first pimple. After breaking free from the family business, my first few years as a rebellious teen allowed me to work under two businesses owners that grew their businesses more than 5 (successful) locations. I soaked up as much wisdom as possible from these successful business owners before packing my bags and heading to California when I was 18.

The glory of working in the family business. #CEOsKid

I Believe I Can Fly

Cutting my teeth in California, I got a job prototyping toys and pitching those toys for licensing to large companies like Tyco, Interactive Toy Concepts and Radioshack. This gave me insight into the product development, manufacturing and licensing world.

That’s right, I made and pitched cool stuff like this! Cool side note – At this time accelerators were expensive so in our prototypes we used dimmable light knobs with weights to control the signal to the board.

After I got married and moved to Norcal in 2008, the economic crash meant that I was job hunting with hundreds of other qualified professionals. I had a wife to feed and companies weren’t hiring so I took the risk and turned my hobby (photography) into a business. I also started an industry blog that gave me first hand experience with growing traffic, monetizing revenue and digital marketing. While blogging about photography, I built a successful business photographing weddings and dogs for Dog Fancy. I know, it sounds weird but any port in a storm right?

Revenge of the Nerds

The more I marketed and blogged, the more I fell in love with Digital Marketing. I freelanced and blogged until the opportunity opened up and I joined the Nerds on Call team as Digital Marketing Director. I was tasked with developing a multi-location strategy and building the team to execute those strategies.

I spent most of my time at Nerds working on everything from SEO and social media to flyers and phone books. We had our hands in it all. During my time there, I not only won the company an international SEO award but our “little marketing department that could” helped Nerds land on the Inc. 5000 list a few years in a row.

This not only gave me extensive experience in project management and marketing strategy, but it helped me develop strategies that work on a multi-location basis. The more I got involved with strategy and implementation, the more my job pulled me into helping develop new verticals for the company.

Other companies started seeing the work I was doing at Nerds and I started getting requests for consultations.

The Noble Approach

In early 2012, I started Noble Creative with Bryant Jaquez as my co-founder. The goal of Noble was to create innovative marketing strategies for companies and in most cases, help them implement those strategies.

We had the opportunity to work or consult for hundreds of businesses and found ourselves working on projects for companies all over the world. Our primary focus was building marketing strategies and multi-channel marketing for companies between $2-$75 million.

Currently

During a trip back to Colorado to see the family, I found out the family business wasn’t doing so well. After some long conversations with my wife, we made the hard decision shut down a majority of Noble and move to Colorado. In 2015, I took the position of CEO of the family company and things have been going very well. We have effectively doubled revenue and dropped our yearly turnover from 75% to 10%. We are on track to become the largest roofing company in a 150 mile radius. While managing the Roofing Company, I run marketing projects through Noble and consultations through my personal brand. Somehow, I have also found the time to write a book and begin building training tools and content for teaching others how to manage family businesses.

My Writing

My Book

Out of the Office

My Posts

I can't take it. I have to say something. I don't want to run into another client who has been lied to, scammed, or manipulated out of money by freelancers, firms, consultants and employees. It's especially hard when clients call me in to fix their marketing holes but...

When you are talking to your marketing director or agency, you know just as well as I do that they do a great job pulling out the acronyms to make sure they show they are using all the popular marketing methods to grow your business. If I don't hear SEO, PPC, SEM,...

Our jobs have given us the ability to work with a wide variety of businesses. Because of this, we see certain trends with different business categories that give us quick wins in implementing new sales techniques. This week we are highlighting some quick tips you to...

I'm sure this article is going to spawn some disagreements. There are many in the ad industry that still use this technique to advertise their clients, but I think it’s cheap and completely lacking in creativity. They use it because it's effective, it gets...

Caution! Application of these superpowers could cause mass spikes in sales, better marketing information and a more cohesive strategy. Use these superpowers at your own risk. The ability to detect specific market trends. Now, for a second, I'm going to assume that...

One of the biggest joys of my job is working with a wide variety of businesses to tackle a wide variety of problems. When walking through that clients door for for the first time you experience a flurry of excitement, exhilaration, enthusiasm and even the occasional...

I remember walking out the door of my last job, on my last day, saying, “I’m not spending my life working for another man’s dream.” I had finally felt the call of the freedom of freelancing and responded with a wholehearted letter of resignation. It was my moment to...