Axe Wants to Help You Mate

The good people at the Unilever corporation are using their scientific expertise to assist you, the 18-24 year-old male, with mating. Do you have a desire to mate? An Axe™ product may be useful in your mating quest.

"Axe is all about being a guy's wingman and helping him as he navigates the mating game," said Mike Dwyer, a marketing director at Unilever...

"We hope they bring a girl, because this will be a place for the mating game to happen," said Heather Mitchell, a Unilever spokeswoman. "The idea is that we want to inherently be part of a place where the mating game happens because we want to be a lifestyle brand."