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Multimedia message traffic increased 424% in Spain on New Year's Eve and showed similar increases in other countries during the holiday season, driven mainly by video sharing, according to Acision. "We put this surge down to consumers' increasing desire to share rich content and special moments, stimulated by the global phenomenon of social networking, which has also been made easier by the growing popularity of smart devices and access to networking applications," said Acision chief Jorgen Nilsson.

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About a third of Americans get their news on Facebook, a study says, but almost 80% of those people log onto Facebook for other reasons, and read shared news stories by chance. "People go to Facebook to share personal moments, and they discover the news almost incidentally," says Amy Mitchell of the Pew Research Center.

MMS as a platform for mobile advertising is gaining ground, according to data compiled by Mogreet that shows iPhone consumption of this messaging growing as much as 7.4% year over year in terms of market share for video marketing. "MMS remains a viable platform for brands and marketers to deliver rich media to their consumers without having to download massive amounts of data or deal with the hassle of poor signal strength," Mogreet CEO James Citron said.

Women log about two additional hours on the Web each month than men, despite being slightly outnumbered by male users, research from comScore has found. Female users dedicate about one-third of their online activity to social networking, instant messaging and e-mail, compared with about 25% for men, and also log more time than men in photo sharing, shopping and gaming, especially casual puzzle, card and board games.

Small and midsized companies are making effective use of social-networking tools such as file sharing, blogs, micro-blogging, wikis and forums to increase collaboration, Tony Byrne writes. Byrne cautions that while all these platforms have their uses, companies are better off letting business needs dictate their tactics rather than reaching for the latest trendy tool.

Mobile ads will become much more targeted over
the next decade, with subscribers wielding control over the timing and content of their messages, according to a report from OgilvyOne and messaging company Acision. The report says "it is the individual who will be the pivotal player in the mobile advertising domain of the future and the mobile device will be a technological representation of them."