SIMPRODUCTION: A MULTI-PLAYER ONLINE SERIOUS GAME TO UNDERSTAND THE BASICS OF BUSINESS ADMINISTRATION

Over the last years, entrepreneurship has become a prevalent way to find a professional career for students and recent graduates. However, having courage and the right qualifications is usually not enough to run a successful business. Most entrepreneurs fail at very early stages because the lack basic knowledge about business administration. For this reason we have developed SimProduction, a multi-player online serious game where each player manages his own production business and can interact with other players selling and buying resources. In SimProduction, players have to learn how to negotiate with suppliers to get a good deal, sell productions in a competitive market, recruit valuable employees or apply for loans from banks. Playing with players in a pseudo-real-time environment (i.e., each day represents a week in the game) increases players engagement and encourages a different approach to learn the basics of business administration.