September 3, 2011

SoftPlay's award-winning cloth books and interactive toy products for children are available at book stores and other major retailers. Noted child development expert, Dr. Carol Andrew, ensures that every product SoftPlay offers is designed to help children from birth through age five learn, explore and discover as they play.

Founded in 1995, SoftPlay, Inc. is a privately held manufacturer of high quality, interactive, cloth toy products for kids. All of the products are educationally sound and promote Early Language Development. SoftPlay is the leading producer of early language development interactive cloth books and felt playsets for infants and toddlers. At SoftPlay, we believe that learning can be fun.

As an early childhood educator, I was very interested in learning more about SoftPlay. I was able to review the book Fisher Price ABC Peek-A-Boo Zoo! It is such a cute book. The child will be engaged by the cover alone. A tiger is covering his eyes playing peek-a-boo. On the inside, you and your little one will find lift and see pages which make this book completely interactive. The flaps are stuffed with paper that crinkles loudly when you touch it. Again, engaging more of the child's senses. On top of all of the interaction, it is an ABC book. So you child is learning cognitively as well. I would highly recommend this book for children who are 6+ months. Children will love finding furry friends over and over again in these peek-a-boo adventures! Magical peek-a-boo hands and fabric lift-a-flaps invite babies and tots to explore, helping them develop important motor skills while activating an early love for books.

The Fisher Price Precious Planet Baby Animals Counting Book is another great interactive book. Baby animals are so cute--and so much fun to count! Children will delight to find their favorite babies running wild, flying high, and swimming all over the Precious Planet. Fun-to-feel textures, peek-a-boo flaps, a love-to-shake-it rattle, and thrilling crinkle sounds invite babies and tots to explore, helping them develop important motor skills.

Buy It: SoftPlay’s Fisher-Price ABC Zoo book is available at Sam’s Club now for a limited time. You will also be able to find it at Costco Oct. – Nov. The Baby Animals Counting Book can be found at Toys R Us and at Diapers.com.

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Disclosure: I did not receive any financial compensation for this post. All opinions are my own and uninfluenced by anyone else. I did receive free product(s) to facilitate my review from the company or their PR agency. This giveaway is in no way associated with Facebook or Twitter. See my full disclosure.