Digital Strategy

Online isn’t just a place to go execute a strategy. It’s a great place to build one.

Who are you trying to reach?

What do you want them to do?

Those two questions, along with our array of analysis tools, tell us specifics about your market and competition.

And since your prospects choose how to consume information and don't distinguish the medium, it's important that your digital presence is both a positive and memorable experience. Our team will tailor just the digital strategy your business requires.

Search engine marketing

There’s someone searching for your product or service right now. They actually want to find you. If we can steer them your way, you’ll never make an easier sale.

Make sure your content appears for the industry's most relevant search terms. Our digital team works hard to research and refine your keyword strategy so you're in the right place at the right time.

Search engine optimization: With a flow of fresh, keyword-rich content, we’ll keep you at the top of organic search rankings

Paid search: The ultimate in ROI advertising, we’ll build a targeted campaign that generates clicks and, more importantly, business

Behavioral targeting

Know your audience like never before. We reveal insight that moves the dial.

Our findings won’t just help refine your choice of digital tactics; they can help shape your whole brand strategy. Ask us to:

Profile your web visitors before the page finishes loading so you can display relevant content

Advertising (display and PPC)

Things evolve rapidly online. We'll help you survive and thrive in a fast-changing environment.

Keep track of your market as it moves around the web. With our vigilant analytics process, you'll always know how things are trending, including:

Where your best prospects consume information

Where your competitors advertise

Where to find the best value in display advertising

We'll take care of creative and programming, too. Just tell us your goals and we’ll do the rest.

Email marketing

Done right, email combines the best of personalized and mass marketing. Done wrong, it's wearing down the world’s delete buttons.

With a current and targeted list, you can craft a relevant marketing message that resonates with recipients. Ask us to help with:

Database research, refinement and segmentation to make sure your list works for you

Email scheduling

Copy development, design and programming

Distribution and ROI reporting

Replenishing your list as it ages

Mobile

We consider a mobile strategy tablestakes as part of every project. Why? Because we live in a world where our communication devices are always with us and because we can't wait to be wearing more and more of our gadgets in the not-so-distant future.

Our team speclizes in creating mobile experiences that are simple, ultra impactful, and complete your integrated marketing strategy. Let's make less more.

Social media

Communicate. Both ways. In real time. Social media makes marketing a conversation. It's where feedback is instant, research is free and personality is king. It's also where we do some of our best work.

Listen

Social media is like a free focus group. It’s instant and honest, which opens the door for revealing insights into your market. Gather all the intel you can. It will help you decide when to speak and what to say.

Build and leverage communities

If people aren’t interacting with your social media and sharing it with their network, then you’re really just muttering to yourself. Real success comes when visitors socialize your brand with their contacts. We can help make your material compelling, so you don’t become the sound of one hand clapping.

Measure your brand

Want a real-time barometer of how people perceive your brand? Nothing gives more immediate feedback than social activity. We’ll set up a dashboard to help you monitor trends and keep track of your relationships.

Social at every step

You can use social media during every part of the sales cycle. Customers respond well to the personal, friendly and immediate nature of it. Let us help you develop strategies to make your company more approachable and build lasting relationships.

Marketing automation and CRM

Find the most efficient way to monetize your leads.

Be whatever your customers need you to be. Find where they are in the sales cycle and personalize a brand experience just for them. And do it automatically.

Marketing automation

Identify the most sales-ready visitors to your website and start a conversation with them. Using Eloqua, Marketo or Silverpop, we can have your hottest prospects register for compelling content, then use their information to drive a more interactive relationship.

Lead development

Profile your prospects and reach out with relevant materials such as newsletters, white papers and targeted emails. Mature leads can be channeled to your sales staff at the right time.

Customer relationship management

When it comes time for the human touch, we can help your sales staff personalize customer interactions using such platforms as Salesforce.com, Zoho or one that we build just for you.

Websites

Often your first point of contact with the outside world, websites are vital marketing and PR tools. Unfortunately, most only convert about 0.2% of visitors into leads.

Imagine if you could make a better impression. Or make it easier for people to get what they need. We’ll help build a friendly, well-organized site that’s easily navigated and can even close a sale on its own.