“Link Building for Ecommerce” strategies to increase conversions

We work hard on our website and try to make it as better as we can so that any visitor that visits our website once gets involved in there and wanted to come back again.

This is only possible through link building for e-commerce sites wherein you work on different tactics to retain your old customers and try to get more conversions possible.

We would be talking more about it in the following parts:

Creative Category Pages

Leveraging Sales/Deals Pages

Personalised Product Giveaways

Link-worthy Contests

Value of High-Quality Photos

Leveraging Anticipation

Widening Your Audience

Using Personal Stories

Audio Content Marketing

UtilisingPinterest

Creative Category Pages

Category pages are the money pages for e-commerce

These are the pages that will be ranking for key head and mid-tail terms.

These pages still remain a part of the site architecture and are least likely to be impacted while redesigning the site.

Redesign your category pages to make them more than just another page.

Leveraging Sales/Deals Pages

Build and maintain a deals/sales page on the site that fulfils SEO requirements.

Keep the same URL and revamp it every time you have a new deal or sale.

Sephora has a weekly specials page (that could use a bit more SEO). However, if you take a look at its backlink profile using Open Site Explorer, you’ll notice that the page has received backlinks from different mommy blogger channels.

Personalised Product Giveaways

Think about what makes people feel special.

Everyone appreciates personalised gifts.

Why not create a care package for the top 50 most passionate members with in your community with a personalised thank you?

Combine this with people’s desire to share via Pinterest, Tumblr, Twitter, and Facebook, and they just published and pinned beautiful photos of the sincere gift to their network for the world to see.

Online marketing landscape adds a human element to the type of stories that we share.

Several other brands also utilise storytelling as a channel.

From an SEO perspective, storytelling attracts links.

Video instead of just plain text will almost triple the average number of linking root domains.

Audio Content Marketing

Get the Audible.com version of the book/product.

The combination of interesting, yet unique content narrated by a recognisable voice.

UtilisingPinterest

Power: Its ability to drive referral traffic to your e-commerce

E-commerce sites can use Pinterest’s user base as a way to effectively engage targeted users by creating content that is relevant to them.

Make its products more visible to the right audience.

Strategy: To create compelling and valuable content so that users click on the pins and land on various product pages.

With our years of experience, we can say that if you follow the steps explained above, you would be able to use link building for e-commerce sites much easier and comfortably.

Also, it would be lovely to hear about your experiences and success stories while using link building strategies. We hope that you found some great tips of your own on this and trust that you enjoyed this post. We would be very grateful if you help spread it through email or sharing it on Twitter/Facebook. We are rolling out our next post and will share more insights in there. If you want to gather some more information about SEO strategies for E-commerce then do read:

For more than a decade, we’ve helped many small and medium sized businesses prosper online. If you are looking for an SEO consultancy or someone to manage all your digital marketing or digital training, please contact us to know how we can help bring traffic to your website and enhance your sales.

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