This is a new one. Abercrombie and Fitch has issued a press release that says it has offered a substantial amount of money to castmates of the Jersey Shore. Nothing new there. The catch? The Situation, Snooki et al, must cease wearing A&F. The Ohio-based fashion retailer known for skimpy models is concerned that the Jersey Shore's "association with [the A&F] brand could cause significant damage to our image." The hilarious release below...

ABERCROMBIE & FITCH PROPOSES A WIN-WIN SITUATION

New Albany, Ohio, August 12, 2011:

Abercrombie & Fitch Co. (NYSE: ANF) today reported that it has offered compensation to Michael 'The Situation' Sorrentino, a character in MTV's TV show The Jersey Shore to cease wearing A&F products.

A spokesperson for Abercrombie & Fitch commented:

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."