How To Promote Your Business on YouTube – Auto Detailing

When it comes to promoting your business online, the main goal is usually to get in front of as many potential customers as possible. A great way to increase your reach and exposure is by using YouTube to host a video promoting your business. Before we get into how to promote your business on YouTube, lets first answer why you want to invest the time and money into doing this. The answer is quite simple, YouTube is the second largest search engine, only behind Google.

How to promote your business on YouTube

When trying to maximize the benefit of creating videos for YouTube, there are a few things that you want to make sure you do. One of the most important things is to make sure the video reflects the image you are trying to portray to your customers. Watch the video below by KCDetailing.com and you can see that it’s very professional and it establishes a level of trust by hearing from the owner and employees.

Does your video have to be as professional as this one to be effective? No, but it certainly helps to establish trust, especially when dealing with high end clients. If you are limited with equipment or don’t feel comfortable getting in front of a camera, a simple approach is to showcase some of your best work and simply voice over it. If your business is your primary means of income, I encourage you to put yourself out there and try to create the best video possible.

Optimize your Video for YouTube Search

One thing that I see professional detailers struggle with time and time again is they put out excellent content or video and they neglect to mention the area that they service. What good is quality content if potential customers in your area never see your work? It’s great to show off your detailing skills to fellow detailers, but don’t lose track of being in business for customers, not other detailers. One of the easiest things you can do is to make sure that you always mention the area you service in the title of the video, article, or webpage. To fine tune the words you use, I’d recommend using Google’s Keyword Tool to research exactly what people are searching in your area. Some of the results may surprise you! Understanding what people are even searching for is the easiest way to getting in front of more potential customers.

Also, you want to make sure that you fill out the description for each video and utilize those keywords that you just researched. Some points about using the keywords, do not over use them and make sure you are speaking naturally and not trying to force those keywords in. Writing a thorough description about each video will give YouTube a better understanding about what the video is about. This will give you a higher probability of showing up in front of the right people. You can also embed links in the description as well, pointing back to your business website or other relevant content. These are “no follow” links but certainly can help drive traffic to your site.

A final note for YouTube video optimization is to fill out the appropriate tags. This will further help YouTube determine what your video is about and how it may be related to other videos.

YouTube videos on your website

You just spent all that time (and money) creating videos and optimizing them for YouTube, don’t stop there. Make sure you embed your videos on your website to get the most out of them. If they say a picture is worth a 1,000 words, then a video is worth 10,000. I would encourage that every professional detailer has some video presence on their website, especially on the homepage. This will not only build a more professional image of your business, but there can be additional search engine benefits if used properly.

If you use Google Webmaster Tools for your website, you are probably familiar with submitting a sitemap to Google. If you create a video sitemap and submit it to Google, you can start showing up in search results with video thumbnails. This can help increase your click through rate and it makes your website stand out from the competition. Take a look at these Google results for Rupes Bigfoot Polisher Reviews:

You’ll notice that ProfessionalDetailing.com shows up 4th, 1st being paid adwords, 2nd and 3rd are stores selling the buffer. Even though I’m only showing up 4th, there’s a good chance that many people will click on this result due to the fact that they know they can watch a video on this page. You can employ this same tactic to help you steal clicks away from your competition. With the way the web has evolved, video is simply more enticing to people.

Questions on how to promote your business on YouTube

Thanks for reading and I hope that you found this article helpful. Please leave any questions, comments or thoughts below.

Welcome to Professional Detailing! My experience in the auto detailing industry has helped enthusiasts grow into some of the top professional detailers in the world. I want to share with you every bit of knowledge I know about becoming a professional detailer. Please contact me with any questions, feedback or ideas, I would love to hear from you.

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About ProfessionalDetailing.com

ProfessionalDetailing.com was created in order to help grow the auto detailing industry, specifically the detailers who make a living doing this. I was the co-founder of Detailed Image back in 2005 and I always put helping detailers as my top priority. My goal is to expose as much of the business aspect of the auto detailing industry as I can. I welcome you to contact me to see how I can personally help you make more money in the auto detailing industry.