There’s no denying that marketing strategy has changed drastically over the last several years. Between the economic downtown, the rise of social networking and Generation Y reaching adulthood, marketers must work in new ways to reach their target audience. Arnie Kuenn’s new book, Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, reiterates that...

Google recently introduced their +1 Button as a way to personalize content on the web. Google’s answer to Facebook’s “like” button provides a way for people to recommend websites to contacts in their circles. Now that button has been expanded past the main search page, and has been added as a feature to recommend content within sites (not to...