Synopsis

When Christy discovers her 10-year-old daughter Anna has a rare, incurable disease, she becomes a ferocious advocate for her daughter’s healing as she searches for a solution. After Anna has a freak accident and falls three stories, a miracle unfolds in the wake of her dramatic rescue that leaves medical specialists mystified, her family restored and their community inspired.

It is a very slow week for the home market. The biggest release of the week is The Divergent: Series Allegiant, which is a movie most people should avoid. (Looking at its box office numbers, most people did avoid it.) As for the best releases, Belladonna Of Sadness is amazing, but the screener arrived late and I don’t like handing out that title when I haven’t had a chance to check out the full release. Fortunately, we do have a backup contender, Everybody Wants Some on Blu-ray Combo Pack.
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As anticipated, Batman v Superman: Dawn of Justice earned first place over the weekend. Unfortunately, it had the worst sophomore stint decline of any major super hero movie, plummeting to just $51.34 million. God's Not Dead 2 only managed fourth place over the weekend with $7.62 million,which is a worse opening than the original managed. Overall, the box office fell 48% from last weekend, pulling in $132 million. The decline from last year was almost as big at 41%; however, there was a misalignment in the Easter holiday and Easter 2016 out-grossed Easter 2015 by 13%. I'm going to call that a victory. Year-to-date, 2016 still leads 2015 by a significant margin at $2.85 billion to $2.52 billion.
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This is going to be a short prediction column, because a computer crash meant I had to redo the entire monthly preview in one day. Not been a fun day. Fortunately, there's only one new wide release, God's Not Dead 2, so there's not a lot to talk about. Batman v Superman: Dawn of Justice will remain in first place, but all eyes will be on its sophomore stint drop-off. This weekend last year, Furious 7 debuted with $147 million. There's no chance the total box office will top that this year, so 2016 will get pummeled in the year-over-year comparison.
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As expected, Batman v Superman: Dawn of Justice dominated the box office earning $166.01 million over the weekend. However, this is lower than anticipated and lower than Saturday's calculation or Sunday's estimates. (Our model turned out to be closer.) Most of the rest of the films in the top five had reason to be happy, as did the overall box office, which was an amazing $252 million. This is 92% higher than last weekend and 68% more than this weekend last year. This kind of year-over-year growth usually only happens when there's a misalignment in holidays, which is exactly what happened this weekend. Last year, Easter didn't happen until April 5th. Year-to-date, 2016 doubled its lead over 2015 at $2.63 billion to $2.27 billion. A $370 million, 16% lead is certainly impressive, but I suspect it will shrink dramatically next month. Hopefully it isn't completely gone by May.
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Batman and Superman not only had to fight each other this weekend, but also mediocre reviews. They have come through in some style, however, posting a record for March of $170.1 million, according to Warner Bros.’ Sunday morning estimate. Our model has the film coming a little below that mark, at $165 million or so, which might mean it won’t quite top Harry Potter and the Deathly Hallows, Part II’s $169 million, which is currently the studio’s best ever weekend. But the fact that we’re comparing the movie to the Harry Potter franchise is nothing but good news for them.
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Batman v Superman: Dawn of Justice opens this weekend and should become the biggest film of the year. It has to become the biggest hit of the year. It is the first of ten upcoming films in the DC Extended Universe and it is rumored that Warner Bros. spent $400 million getting this movie to theaters. To be fair, $100 million of this could be described as pre-pre-production for the rest of the DCEU. The other wide release is My Big Fat Greek Wedding 2, which is a delayed sequel that I'm not sure many people are really excited to see. It likely didn't cost a lot, so it should break even sooner rather than later. This weekend last year, Home earned first place with $52.11 million. Batman v Superman: Dawn of Justice should earn more than that during its opening day.
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At the beginning of the month, it was widely accepted that The Divergent Series: Allegiant would open in first place. However, two things happened to prevent that. Firstly, Zootopia not only opened faster, but its legs were much longer. Secondly, Allegiant failed to match even lowered expectations. This left Zootopia with an easy first place win over the weekend. However, it wasn't the only pleasant surprise, as Miracles from Heaven opened faster than expected. The overall box office slipped 3.3% from last weekend to $131 million. It was also 0.3% lower than the same weekend last year. Year-to-date, 2016 is still ahead of 2015 by an 8.4% margin at $2.33 billion to $2.15 billion.
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There are three wide releases coming out this week. This includes The Divergent Series: Allegiant, which, at the beginning of the month, was widely expected to earn first place during its debut. However, Zootopia's success at the box office combined with Allegiant's failure with critics will likely result in Zootopia in earning first place, again. Miracles from Heaven is the latest faith-based film to hit theaters. It might struggle simply because there is too much recent competition for this still niche-market. Finally there's The Bronze, which is opening in just over 1,000 theaters. If it can avoid the Mendoza Line, or at least come close, then it will reach the top ten. That should be doable, maybe. This weekend last year, Insurgent earned first place with just over $52 million, while Cinderella earned second place with close to $35 million. I think Zootopia will come close to Cinderella, but Allegiant will fall far short of Insurgent and that will result in 2016 losing in the year-over-year comparison.
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It's March 1st, which is not only the beginning of the month, but also Super Tuesday. If you are not American and don't pay attention to American politics, Super Tuesday is sort of like the Oscar night of the primary season. I was going to write about my predictions, but it looks like the race is about to be over. On the Republicans side, if Trump gets more than 50% of the delegates, then he has won. It will be too late to stop him. If he gets less than 40%, then it becomes a real race again. If the polling is correct, then he will get closer to 50% than 40%. On the Democratic side, Sanders needs at least 45% of the delegates, or it is over for him. Anything less than that and Hillary Clinton will have too big a lead to overcome. If the South Carolina result is an indicator, Hillary Clinton could get two-thirds of the delegates awarded tonight.

As for the box office, February was amazing, thanks to Deadpool's record-breaking opening and better than expected legs. The month ended with 2016 being nearly 4% higher than 2015's pace. Additionally, there are some big releases coming out this month with both Zootopia and Batman v Superman: Dawn of Justice looking to get more than $200 million, while Allegiant should hit $100 million. Last March, there were also three films that earned more than $100 million, but only one $200 million hit, Cinderella. It should be a really close race between 2016 and 2015.
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Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

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