Take your driving experience to an exciting new level thanks to all-new Sportage’s unique, head-turning looks, innovative use of technology and outstanding attention to detail. Sportage is the new king of the urban jungle.

Sorento has a solid legacy of hard-working, all-weather practicality forged in the great outdoors. Now with even more refined styling, its resourcefulness proves just as appealing on the most sophisticated city streets. With a more commanding the new Kia Sorento stands out among today's SUVs.

The Grand Carnival takes you to a place where superior design and truly smart features combine with a deep understanding of your practical driving needs. It's a place where maximum luxury goes hand in hand with a respect for economy.

We took a groundbreaking, award-winning design rooted in funky urban DNA and drove it into the future. The all-new Kia Soul has been invigorated and refined – inside and out – with sporty, SUV-like styling, a host of cutting-edge technologies, and upgraded performance for an engaging ride.

Driving should be an extension of yourself. Say hello to the Sporty and stylish All- new Picanto. If the city makes you feel young and alive and you're eager to explore new places, you've found a soul mate in the Picanto.

With a new bigger, bolder and poised look, more interior space and bracing performance, the all-new Kia Rio has charm that deepens when you get behind the wheel. It’s more than a city car. It’s a city-to-city car.

Perhaps you never thought innovation technical excellence and exceptional style could all come together. But finally they do. Take the wheel of the stylish new Kia Cerato and start your day feeling invigorated.

We at Kia have built our reputation on durability and value, and there’s no better example of this than the K-series truck. Its advanced looks, dynamic performance and attention to detail are all you could ask for in an everyday work truck.

Corporate Philosophy

Corporate Philosophy

Management Philosophy

Building a new future and realizing humanity's dreams by thinking creatively and tackling challenges head on

A business management philosophy outlines a company's reason for being while serving as a fundamental guideline that shapes the mindset and behavior of employees. The following three key phrases sum up Kia’s management philosophy: full accountability, realizing potential, and practicing humanity. These key values are encapsulated in a single mantra: ‘Building a new future and realizing humanity’s dreams by thinking creatively and tackling challenges head on.’

Unlimited sense of responsibility

Unlimited sense of responsibility

Unlimited sense of responsibility

Vision

Together for a better future

In 2011, Hyundai Motor Group established a new corporate vision: ‘Respecting people and practicing environmental management to maximize value creation and pursue balanced and shared growth with stakeholders. ’All subsidiaries will cooperate to fulfill this vision and turn Hyundai Motor Group into a top-tier global automotive group that provides customers with new value. ’

With the greater value we create by pooling our competencies, we will strengthen the soundness of partner firms and local communities while contributing to the sustainability of humankind.

Lifetime partner in automobiles and beyond

Under the Group-level corporate vision are detailed vision statements for each key business area. For the automobile business, the vision statement is ‘Providing a new space that makes life more convenient and enjoyable by realizing superlative mobility based on innovative people-oriented, eco-friendly technologies and comprehensive services.’

Kia Motors will offer products and services that befit this vision of turning cars from mere modes of transport into new lifestyle spaces.

Core Values

The core values comprise the code of conduct for employees and the organization at large. They also represent the corporate culture we strive for and the promise we make to ourselves and stakeholders. We become one by sharing the same values and applying them consistently in our decision making processes. Kia Motors will tackle challenges head on through mutual cooperation and respect while fulfilling our pledges and embracing talent and diversity to build a distinct corporate culture.

We promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.

We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking.

We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with our business partners.

We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent.

We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.