Website Usability 101 For SEO Professionals

In my opinion, website usability is similar to search engine optimization: the perceived definition. Doing SEO without understanding searcher goals and behaviors is like doing math without knowing how to add. Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines. Saying that you know SEO without understanding searcher goals and behaviors is like saying that you understand math without knowing how to add. Likewise, many people believe that website usability is simply making a website easy to use. Easy to use for whom? The developers? Website owners? Web searchers? SEO professionals? Search engine optimization has fundamenal building blocks. So does usability. Website usability professionals typically measure: Effectiveness Efficiency Learnability Memorability Error Prevention...