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Ask a barber or stylist their profession and the answer often given is “artist”. And just as the chosen paint brush affects the work of art, so does the tool used in every blend, cut or fade.

Wahl Professional knows it has a robust offering, so how do artists know what tool is right for not only them but their client? To help with the selection process, Wahl Professional is pleased to announce the debut of their Tool Selector, which can be accessed at wahlpro.com/more/product-selector/

Professionals will be greeted with an interactive, web based experience that assists them in choosing the proper Wahl Professional clipper or trimmer based upon a number of factors, including hair texture and technique being used.

“We’ll recommend a specific clipper or trimmer based on their responses,” said Lance Wahl, Director of Sales and Marketing, Wahl Clipper Corporation Professional Division. Laura VanderMoere, Wahl Professional Director of Education, was tasked with creating the tool. She likens selecting clippers and trimmers to deciding which knives to use in the kitchen. “You’re not going to want to pick up a butter knife to cut steak,” she said. “Sure, you can get the job done. But with the right tool in hand, you’ll cut more in a single stroke saving you time and energy, and in this industry time equals money.”

The reverse is equally true and important: using a tool that’s too powerful for a client’s hair can lead to undesirable outcomes. The web tool is aimed not only at professionals looking to expand their artistic arsenal, but salon or barber students looking to upgrade their current tools, as well as distributors working closely with established businesses. “We aim to make the Wahl Tool Selector a new interactive experience for users that is not only helpful but also educational and visually compelling,” said Wahl.

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