Future plans include continuing to open new business lines in segments other than alcoholic drinks production as well as developing softer varieties of beverages for a wider range of consumers. Operat...

In 2015, the company has four outlets besides the main outlet in Guayaquil city. It seeks constant improvement to the quality of its customer service and offers domestic and imported products of high ...

As consumers become more interested in pursuing healthier lifestyles, they tend to consume more bottled water, which is considered the healthiest soft drink available as it is the most natural and the...

The government is eager to reduce imports and slowly change Ecuador’s main current production grid (which relies on unprocessed products like petroleum, shrimp and bananas) towards more industrialised...

The most popular RTD premixes are spirit-based RTDs, mainly aguardiente and rum. Although higher prices affected sales, some products remained interesting for younger consumer segments and females. Th...

Tariff surcharges on imported products increased prices by 25% since March. This was in addition to the changes to the ICE (Consumption Tax) tax formula in January, so imported products were affected ...

Beer benefited from prices of imported spirits, especially as its price remained largely stable over the review period as some consumers purchased beer as a substitute for stronger alcohol drinks. In ...