Secrets of a Killer Blog Post

Let’s Review

Great content delivers useful information in an interesting way. It doesn’t recycle ideas or content that’s on every other blog, but tried to make a new point or start a new conversation. It also contributes to your overall marketing plan.

Do your research. Include things that make your post more informative and enjoyable:

DON’T MISS OUT

Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist and consultant on mission to help content marketers get measurable results from their content. Learn more at KathrynAragon.com. Follow her on Twitter.

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WOW! What a nice Infographic. This is so awesome for new blogger like me, The benefit of killer blog post can increase your website traffic and also get index faster in Search Engine too.
Thank for shared this article .

Hi, Kathryn,
I have a question, if you don’t mind:
What if I am the credible source?
I post about home schooling and I have done that for 25 years, beginning 30 years ago, having retired when my youngest went to college. If I were to quote other sources, would it not only make me look as if I were unsure of myself? Would it not only make folks notice there are other sites out there, and confuse them?
Or am I just still too much of a maverick, coming from the days when home schoolers faced so much opposition and vilification?

Katharine, that’s a really good question. Yes, you are a credible source, and as such, you can speak with authority, sharing your own ideas and recommendations. When I say to quote other people, I’m not talking about other homeschoolers. As a thought leader, you want to keep your eye on the pulse of homeschooling. You want to keep up with legal matters, studies on learning and education, sources for resources, etc. And you want to share those findings with your followers. So, for instance, if you make a point that’s debatable, you can back it up by quoting experts or pulling stats from studies. Of course, you’ll also interpret those quotes and add your unique spin. That’s how you make it your own. But if you’re sharing an idea that you feel strongly about, just say it… don’t worry about adding quotes. No one should be confused or want to follow someone else if you approach it that way. Hope that helps. Let me know if I you need help with it.

Kathryn, I just read one blog post on kissmetrics which explained about various ways for content promotin, I personally feel that explaining your idea by infographic is better than writing lengthy blog posts. So infographic promotion can be considered as much effective way for promoting your idea.

Good point, Ryan. I’m a visual person, myself, so I can see what you mean. Just skimming an infographic can give you a ton of useful information, whereas text needs time and attention. And, of course, infographics make great blog posts.

Thank you kathryn for your article I usully enhance my articles using expert opinions,
and statistics. I’m thinking now to add some infographics, events and perheps some interviews
if necessary within my next articles. I would like to know if visitors will be interested to watch some video interviews for example in the articles if they have time?

Your welcome, Chawki. Definitely. I like to mix things up. Use expert opinions and researched stats or facts. And add images, videos and infographics, as appropriate. Any time you can get an interesting interview, jump at the chance. You’ll add tons of value to your articles.

Hi Kathryn,
I have a question about sharing content. I see this inforgraphic on your post, but you credit it from another source, so if I use it on my post, do i credit you, because that is where i found it, plus the original source or just the original source. Just wondering because we see so many things shared on the internet nowadays.

Hi Carol. Good question. I recommend that you credit us as your source in the text of the blog post–that lets people know where you found it. Then put a link under the infographic (like mine) that credits the folks who made it. That way everyone gets credit.