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The figures compare customer uptake of financial packages year-to-date versus the same period last year and reveal that approximately €30m has been provided in vehicle finance packages to Irish customers for the first seven months of the year alone.

Year-to-date, more than 20% of Audi customers have availed of a personalised financial payment plan, compared to less than 15% for the same period in 2011.

With an impressive market acceptance rate of 85% - an increase of 6% on January through to August in 2011 - the Audi Ireland Personal Contract Plan has proven to be the most popular finance option for Irish motorists, accounting for 46% of all Audi Finance contracts undertaken by customers.

Andrew Doyle, Managing Director of Audi Ireland, said: "At Audi, we understand that each customer's needs are different and go to great lengths to offer all Audi customers a flexible finance solution that will work best for them.

"This is why almost 9 out of 10 customers applying for finance through our bank are approved. Our PCP offers have been extremely popular and encourage both existing and prospective savvy Audi customers to visit their local dealerships and drive away in their dream Audi car."