Search engine optimisation (SEO) is strategic process of improving the visibility of a website in various search engines such as Google, Bing, Yahoo, etc. The process involves achieving higher ranking spot of the website in various search engines to increase the number of web visitors. The higher the website ranks in the search engines, the higher the chances are to the increase in numbers of web visitors. The process of SEO is carried out with the help of un-paid (organic) or paid (natural) methods.

In current market, to be in a competition and to gain the advantage over your competitor is an important factor. In fact, the competition has reached on a far more heights with the help of World Wide Web or in simple terms, the internet. Despite the fact, having a website gives your business a global exposure but at the same time it is equally important that your targeted market is aware about your presence on the internet, globally. This is where an SEO or search engine optimisation services plays an important role, which allows your website to get the right spot in various search engines, making it conspicuous to the targeted audience.

As a core part of the internet marketing strategy, SEO allows a website to achieve higher ranks in many search engines such as Google, Bing, Yahoo, AOL, etc. Nevertheless, there are more than billons of web pages on the internet today and the most used search engines can serve only few billions of those web pages. Additionally, these search engines receive many new web page submission requests daily, creating a lot of congestion. And the number keeps on increasing. To survive in this difficult situation, it is necessary to implement proper SEO techniques to attain higher spot in the search engines.

iCrayons Methodology to SEO in London, Manchester and Birmingham, UK

At iCrayons, we have a separate team having specialisation in various internet marketing fields. Our stringent 100 % white hat SEO practise in London, Manchester, Birmingham, Bristol, Cambridge, Liverpool and almost all across UK includes:

Keyword Analysis – based on your industry / business field, we analyse and perform a complete study of the keywords that are basically searched by your targeted audience in various search engines.

Copy Writing / Content Writing – copy writing plays a very important role of not only describing the nature of your company / business services to the targeted audience, but also permits the search engine spiders / crawlers to justify the contents. It includes the insertion of keywords in the content, best describing your industry in various search engines.

Links, Directory, Blogs, Articles & Press Release submission – to spread the word about the website in the market, we perform links, directory, blogs, articles and press release submission of the client’s website. It includes the contents related to the company’s products and services but in a general sense. It also includes the links, which directs the audience to the client’s website.