Canoe Clients

Canoe Press Days

Client:

Service:

Brief:

Create a welcoming, on brand environment highlighting each brand and key stories and products

What We Did:

In order to take advantage of the central London location of the majority of key media houses, we host our Press Days at Soho’s The Vinyl Factory.

All brands are offered a customised space within the venue, featuring audio-visual, props, graphics, fittings and space for their physical collections to be shown in an on-brand, immersive area.

Physical and digital invitations are sent out and media are offered timed appointments where they are individually showed through all the collections by a member of the Canoe team – allowing adequate time for teams to talk through key stories and pieces, ensuring maximum exposure to attendees and higher potential for subsequent sample requests and coverage wins.