Spincle allows everybody to shoot VR content on their smartphones, By Lucas Matney

VR content is really in the hands of the early adopters at the moment. For most consumers there’s just not much accessibility in creating VR moments.

Launching today out of TechCrunch Disrupt SF’s Startup Battlefield, Spincle is aiming to bring VR content capture to mobile in a way that’s highly shareable.

Quite a few apps have tried their hands at being the Instagram for 360-degree content. They’ve failed for the pretty obvious reason that 360 capture devices are only in the hands of VR nerds and particularly adventurous photographers. The connectivity of 360 cameras and the smartphones people are using to post content often requires multiple apps and way too much patience on the part of the user.

The best camera is the one you have on you. In almost every circumstance that’s your smartphone camera. Spincle wants to bring your camera new power and build out a couple of new types of 360 mediums.

The rebirth of the panorama as a 360 photo has been a bit of an odd rebranding brought about by Google’s Cardboard platform and the proliferation of cheapo headsets. This evolution has also brought about something called the “magic window” or headset-less VR, where you can spin the phone around you and have a bit of a virtual reality experience.