Starbucks and Caribou Coffee: A Comparative Analysis

1664 WordsJan 14th, 20187 Pages

Starbucks operated internationally from an early point in its history, opening its 10th store in Vancouver its second market was international, before anybody in the US outside Seattle had heard of Starbucks. Now the company operates around the world. While its coffee business has not generally been built on the basis of acquisitions, it has attempted to complement that business and enter new ones with a variety of acquisitions over the years. Two recent ones were Teavana, a tea shop (Patton, 2012) and Evolution Fresh, a juice chain (Horovitz, 2012). In contrast, Caribou Coffee has remained a regional player, expanding slowly, with no international operations and without any major acquisitions. This paper will compare these two companies in terms of their expansion strategies, especially with respect to mergers and acquisitions.

Starbucks
The decisions to acquire Evolution Fresh and Teavana were born of the same mindset so they can both be considered here. The framework for Starbucks to diversify geographically has typically been to either launch greenfield in a foreign country or to work with local franchisers to build out a presence in a foreign market quickly. Diversification into related businesses has typically used these same approaches starting a coffee pod business to compete with Green Mountain, partnering with Pepsi to put beverages into grocery stores. However,…

Case Study #1 Starbucks
The cause of this case study is to evaluate and recognize Starbucks growth in the past decades. Starbucks was established in 1971. The industry for coffee at the time was in decline for almost a decade. The consumption of coffee back then was mostly at home or “Away from home” either with a meal at dinner or restaurant. In larger cities like New York or San Francisco they have specialty coffee roasters for example Peet’s. The main goal of Schultz was aiming with that…

This report deals with a Strategic Fit Analysis of Starbucks Coffee Company with focus on the United States Segment. Genus (1998) highlighted that strategic fit is the concept whereby strategy is a means for achieving a match between the external environment of an organisation and its internal capabilities, as part of a quest for establishing competitive advantage over rival competitors.
The researcher will evaluate the market environment that Starbucks occupies as well as the internal environment…

MARKETING ANALYSIS AND STRATEGY RECOMMENDATION FOR STARBUCKS COFFEE COMPANY
INTRODUCTION
The purpose of this report is to conduct market analysis and recommend appropriate marketing strategies for Starbucks Coffee.
In the report, we will first look into Starbucks's goal, its product and markets. Then we will look into the key actions and decisions that lead to the success of the company. After that, we will discuss the issues that Starbucks is facing in this competitive global market. For each…

Strategic analysis of Caribou Coffee Company
1. INTRODUCTION OF CARIBOU COFFEE COMPANY
The company was founded in 1992 in Minnesota, which is the second largest company owned gourmet coffee house based on the number of coffee houses in USA. The company has focused on high quality products and offering the customers high quality gourmet coffee, beverages, teas, baked goods, whole bean coffee, branded merchandise and related products. It also sales its products to grocery stores, mass merchandiser…

‘PESTLE’ Analysis for Starbucks Coffee Company
Political:
•High taxation imposed on farmers in those countries producing the coffee bean will usually mean Starbucks pay a higher price for the coffee they purchase. Any fluctuations in taxation levels in the industry are almost certainly ultimately passed on to the consumer.
•Trade issues will affect Starbucks predominantly when exporting and importing goods. When another country’s government imposes a tariff it not only results in an efficiency…

A strategic analysis of Starbucks Coffee Company, in India
Introduction
Starbucks is one of the leaders in coffee industry. Starbucks has entered into many new markets and today it has more than 16,000 outlets across the globe (Johnson, Scholes and Whittington 2011). Due to unlimited business opportunities, Starbucks Corp has set strategies to enter India as it is next major hub for development in near future. Previously Starbucks has gained wide success in China and Japan due to high consumption…

Strategic Management
Exam One
September 27th, 2010
CARIBOU COFFEE: EXTERNAL ENVIRONMENT
Industry Structure:
Caribou Coffee’s business is in the industry of specialty coffee, where high quality of coffee is a main characteristic. Hence, Arabica coffee bean is mainly roasted to produce specialty coffee as it is considered superior to its counterpart, the Robusta, which is usually low-quality bean used in production of non-specialty coffee. High-quality Arabica bean provides a mild aroma and…

The two companies that were chosen were Starbucks Coffee and Dunkin Donuts. The two companies are competitors in the coffee and snack industry and made for an interesting comparison. Starbucks seems like a more principled company than Dunkin Donuts and has and strong dedication to corporate social responsibility (Starbucks Corporation, 2013). Dunkin Donuts also has a well-developed ethical position; however by comparison, Starbucks seems to do more. Starbucks is focused on growth through a sustainable…

Starbucks' Coffee supply chain takes on added responsibility due to their social and political stances inherent within this organization's corporate strategy. This concept makes Starbucks' supply chain management that much more difficult, even if this restriction is self imposed. Recent changes in 2008 have transformed how this company now runs their complicated supply chains but the results have been magnificent and things have improved. Cooke (2008) explained how this transformation has also transformed…