Srsly, Get Off Your Phone While Driving

Ford Motor Company launched a campaign urging drivers to stop "liking" and driving. It's sad to say, but the "Don't Text and Drive" phrase is starting to lose its sparkle in getting people to stop texting and/or scrolling through their phones while driving. Yes, liking a photo on Instagram or Facebook or re-tweeting a tweet is also frowned upon when behind the wheel.

The new take on the (very) important notion of not using your cell phone while driving is making waves via social. Using the tagline, "Please don't like and drive," Ford's campaign leverages Instagram's "like" in the ad's visual on the social platform:

A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST

The powerful capture of a person walking their dog in the middle of the street with the big "Insta-heart" over them shows a simple, moving visual of why it's so important to focus on the road and not Gigi's latest tweet about her relationship status. (Side note: can that person not walk their dog in the middle of the road? That's not even a crosswalk. But hey, that's why it's even more important to pay extra attention while driving.)

Check out some of the other posts by Ford on Instagram for the company's "Don't Like and Drive" campaign:

A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT

If you still think you can 100% pay attention to the road while looking at your phone (P.S., you can't), take advice from Demi Lovato in her #X Campaign with AT&T last year to promote safe driving by putting down your phone before you get behind the wheel. Take the pledge, girl! That Snap can wait.

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