EC Register of Nutrition and Health Claims (July 2012)

The EU Register of Nutrition and Health claims made on foods is now accessible online. A consolidated list of what is authorised and non-authorised is a step forward, however small. Mainly the focus for now is on Vitamins and Minerals. Making claims on botanicals, probiotics and amino acids is still a bit of a grey area, some are lobbying for a pending list so they know what is coming up. The authorised claims are quite formally worded. The challenge that Avena helps clients overcome is wording claims that are now authorised in an appealing way for the consumer whilst still complying with these regulations.