The JUUL e-cigarette is a slim device that looks like a flash drive. E-cigarettes have the potential to benefit adult smokers who are not pregnant if used as a complete substitute for regular cigarettes and other smoked tobacco products, according to the CDC.

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Company also launches education efforts to combat underage use

Kevin Burns, the CEO of the e-cigarette technology firm JUUL Labs, said his company is dedicated to eliminating traditional cigarette smoking by offering existing adult smokers a real alternative to combustible cigarettes.