Memorable Photography Brands | Five Tips To Help You Create A Killer Branding Strategy For Your Photography Business

Memorable Photography Brands | Branding is one of the most important aspects of running a photography business, yet you’d be amazed just how many photographers think that branding is reserved only for the big shots. You’re a part of a saturated industry, and the number of photographers starting businesses keep growing each day. With this comes the challenge of standing out! What can you do to make a potential client choose you and not some other photographer in your area or niche? We’re here to help you find out!

There are more angles to building (and destroying) your photography brand these days than ever. To help you get started on the right track, we gathered some of the most effective branding tips even some of the most popular photographers are using to differentiate themselves in a saturated market. All of these tips are budget-friendly, so you can start using them today. Keep in mind that while some of these tips and tricks will yield results almost instantly, others might take some time to build steam, but the sooner you begin implementing them into your daily schedule, the sooner you’ll start seeing results.

You Are Your Brand | Memorable Photography Brands

There are many misconceptions surrounding the term “branding.” It’s rather simple – it’s not your logo. Sure, your logo is the face of your business and as such represents a vital element of your brand, but it’s far from being the only element! Instead, it should tie together your entire brand. So, what is branding? A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. You can build this image in a variety of way, only some of which we’ll go over.

Define Your Unique Selling Points | Memorable Photography Brands

You can’t be everything to everyone, so you’ll want to take some time to determine what it is that makes you stand out from the crowd. Are you budget-friendly, family oriented portrait photographer, or a high-end wedding photographer targeting traditional, slightly conservative brides to be? Keep in mind that if you try to be something you’re not, your target audience will figure it out, which will make them doubt your authenticity and even the quality of the services and products you’re providing.

A Memorable Name And A Simple Logo Are A Great Way To Start Building Your Brand | Memorable Photography Brands

Once you define your brand and everything you stand for, you’ll want to decide on the name of your business! While we didn’t have much say in choosing our own names, you can make up for it by choosing the name of your business. Some photographers use their own names and add “photography” to it, while others choose to come up with a completely unique name. Whichever way you choose to go, make sure it’s memorable and unique. The last thing you want from the name of your business is to sound like a nema of another photography business in your area.

Then, you’ll need to have a logo designed for your business. As mentioned in our previous post, it will often play the second fiddle to your work, but having a professionally designed logo will help you stand out and establish yourself as a reliable expert. Once you’re done designing it, remember to actually use it! Every piece of paper that leaves your office should feature your logo – but you can also use it as your watermark on each picture you share on social media, as well as other branded materials to build brand awareness.

Take Your Visual Identity To The Next Level | Memorable Photography Brands

After you sort out your logo, you can move on to other branded elements. The best way to tackle more items at once is to define your branding guidelines. This might not sound the most important thing to sort out if you’re the only one in charge of designing new materials, but once you outsource it, having clearly defined style guide will allow your designers to get a much better idea of the overall look and feel of your branded materials, helping them to design materials that will perfectly match your existing items!

This will also help you build a solid and consistent online presence, allowing you to use the same colors, fonts, graphics, and even similar imagery throughout. Your ultimate goal is to have your potential clients recognize your brand if they stumble upon your Twitter profile even though they only saw your website before that. Customize the profiles as much as the platform allows – use your headers, cover images, profiles pictures and keep them consistent across all social networks.

Create A Voice For Your Business | Memorable Photography Brands

What you say is important, but don’t overlook the importance of the way you say it! The voice you use is more important than many photographers think. It’s the language and the tone you use when engaging with your potential and existing clients, whether online or off. For the sake of consistency and authenticity, you’ll want to stick to your voice throughout – don’t use a laid back tone of voice on Twitter and go completely conservative and formal on your website. Whether you’re answering emails, composing a new tweet, blog post or Facebook status update, or even greeting a client in person, you need to make sure it all sounds like it came from the same source!

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.