MUMBAI: Raymond has appointed India's leading Social Media agency, Social Wavelength to manage their digital and social media mandate. Social Wavelength won this account post a multi-agency pitch.

The Raymond Group, launched in 1925, is one of India's largest branded fabric and fashion retailers. Today, Raymond has the distinction of being the world’s largest integrated producers of worsted fabrics.

Commenting on this occasion, Mrinmoy Mukherjee, Chief Marketing Officer, Raymond Limited said, “At Raymond, over the last 6 months we have been working towards sharpening and contemporizing our marketing eco system. Towards that purpose, we have conducted multi agency pitches to form partnerships with the best talent available. We understand and recognize the importance of digital engagement and with Social Wavelength’s strength, expertise and experience in the field of digital media, we are sure they will help us connect with our audience effectively.”

Sanjay Mehta, Joint CEO, Social Wavelength said, “We are delighted to work with one of India’s iconic brands, Raymond. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are excited to embark on this journey with Raymond.”

About Raymond:
Incorporated in 1925, Raymond is the leading, integrated producer of worsted suiting fabric in the world, with a capacity of producing 42 million meters of wool & wool-blended fabrics. A pioneer in the textile and men’s apparel business, in India, the Raymond Group is horizontally and vertically integrated and offers end-to- end solutions for fabrics and garmenting. It has some of the leading brands in its portfolio including Raymond Ready-to-Wear, Park Avenue, Parx, ColorPlus, Makers amongst other. Raymond has one of the largest exclusive retail networks in the textile and fashion space in India. More information available on: www.raymondindia.com

About Social Wavelength:
Social Wavelength is India’s largest social media agency with presence in Mumbai, Delhi, Chennai and Bangalore. Its’ suite of services include social media monitoring, online-reputation management, online PR, social media management and building online communities. Social Wavelength is also the authorized reseller for Radian6 for the Indian market. More information is available on www.socialwavelength.com