Logos and Lockups

The IU trident—the only logo at Indiana University

At IU, the trident is the only logo we use, both institution-wide and at the unit level. Most centers and institutes are also required to use the trident, but there are a few exceptions. If you don't qualify, you must discontinue using all other logos and wordmarks.

You may not use any other graphical or typographical design to represent your unit. All of your marketing and communications efforts (with the exception of email communications) must be identified with the trident and your accompanying marketing lockup.

The iconic IU trident is the foundational element of our visual identity. It is the unifying symbol that represents all IU campuses, schools, and units—without any text or other identifying elements.

Because the IU trident is the most recognizable element of the university, it should appear on all marketing materials. The preferred method of using the trident is in either its tab or extended tab form.

Additional brand marks

There is no need to create a separate logo for your unit, organization, or department.

However, our branding system includes a number of ways to use the Indiana University name and closely associated symbols as identifiers.

All three options for branding your communications with the Indiana University name include the trident. They are: