Surveying stakeholder salience

- You've seen in our wind energy project…that there are many stakeholders.…Each project stakeholder has varying expectations.…Stakeholder prioritization can be…challenging on large projects.…You have documented your stakeholder…analysis in the stakeholder register…and examined the Power Interest grid.…Let's see how the Salience Model…helps put project stakeholders into perspective.…Unlike the Power Interest, or Power Influence grids,…the Salience Model uses three parameters…to categorize stakeholders:…Power, Legitimacy, and Urgency.…

The Power parameter is defined as the…ability a project stakeholder has to impose…their will or influence the outcome…of the project deliverables.…Legitimacy speaks to the appropriateness…of that stakeholder's involvement in the project.…In others words, they have rightful proper authority.…The Urgency classification would register…criticality and time-sensitivity of that…project stakeholder's requirements,…needs, and expectations.…

This three dimensional view of project stakeholders…

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Author

Released

12/2/2014

Create healthy partnerships with your stakeholders and build a win-win environment for your business. In this course, author and PMP Terri Wagner shows you how to manage stakeholders with savvy communication strategies that increase engagement in the final project. Learn how to analyze stakeholders, map power structures, keep open lines of communication, and use interpersonal skills to connect.

Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.