We Made Our Own Beer, and It Was Golden.

Here at Shepherd, we’re big fans of beer. Drinking it, designing labels for it, comparing it, building campaigns for it. In fact, we’ve spent the last several years devoting so much time to beer that we figured it was high time we tried our own hand at making it. And thus, Golden Fleece was born.

To craft the stuff, we leaned on our resident brewing experts to whip up a recipe and procure the ingredients. Then, the whole agency pitched in to help with the mixing, fermenting, bottling, and – of course – tasting process.

At the same time, the creative crew was busy designing an identity that would reflect the style of the beer and the spirit of the Shepherd agency.