Cohorts, Harvest Marketing Join Forces

Cohorts and Harvest Marketing LLC, owner of an opt-in e-mail list with complete postal addresses, have created a new Cohorts-encoded rental list for Cohorts customers.

In addition to the more than 37 list selects and full postal addresses available on Harvest Marketing opt-in e-mail files, the new list includes the targeting capability provided by the 30 Cohort segments.

Cohorts, Denver, puts all U.S. households into one of 30 groups. The new encoded e-mail list, comprising more than 9 million names, will enable Cohorts customers to use customer segmentation techniques by e-mail, bridging offline and online media channels.