First, Kenwood fired up the gaming community with a pre-release experience of the game with activations at PAX East and E3. For Monster Hunter Generations, Kenwood created a life-sized inflatable balloon airship ripped right from the game. Custom texturing and printing gave the balloon its appropriately weathered, retro look. Audiences stepped inside the basket of the dirigible to play the game and experience Monster Hunter Generations in a real-life thematic context.

Laili Bosma, Director, Marketing Operations, Events & Creative Services at Capcom noted, “We had a hugely successful E3 event this year thanks to Kenwood’s help in creating a spectacular setting for our products that invited guests into the world of Capcom.”

For the game post-release, Kenwood took the tour on the road, from August through October 2016, with six stops across North America: Toronto, Seattle, Chicago, Atlanta, Austin, and San Francisco. Supported by pre-event marketing and on-site engagements with activities and tasks, the tour garnered unprecedented engagement and social media feedback. The immersive experiences kept the gaming community engaged and fostered brand loyalty.

“By orchestrating both pre- and post-release experiences, we created huge draws for Capcom,” notes Daniel Pinkham, Kenwood’s President. “A grand sense of theater, with life-size immersive experiences that extended the world of Monster Hunter Generations, produced a unique gaming experience that wowed audiences and catapulted awareness and loyalty for the game.”