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Customer Data Platform

As defined by David Raab, principal at Raab Associates, Inc., a customer data platform (CDP) is “a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems.” Raab lists various products as customer data platforms, including B2B predictive lead scoring and customer success management, campaign management with an integrated customer database, and data management platforms to support online advertising. Raab points out, “CDPs exist because marketers need to coordinate customer (and prospect) interactions across channels.”

As customers interact with companies in multiple ways and via multiple devices, companies must have the ability to capture all of their customer data to gain a complete picture of their customers and prospects. Customer data platforms give organizations the 360-degree of their customers that is necessary for enhancing the customer experience and offering the personalized service customers demand.

NGDATA’s CDP is the enterprise solution that captures data from every available source and gives organizations the information they need about their customers on an individual basis, with the NGDATA CDP’s Customer DNA. In fact, NGDATA’s AI-powered CDP is the customer data platform that delivers more relevant customer experiences and gives organizations the relevant and actionable knowledge they need in order to make a greater customer impact and do better business more quickly.

Customer data platforms go beyond data warehouses, as these solutions are comprehensive in order to collect, process, and share information so that organizations can take the knowledge gained from the customer data platform and drive more relevant customer interactions and build stronger relationships with customers. Customer data platforms get to the heart of the customers and give insights into prospects as well. By collecting data from all touchpoints, customer data platforms create complete customer profiles.

As a result, customer data platforms are the gateway to improved customer experience; they deliver the information necessary for creating exceptional customer experiences that lead to a better return on investment (ROI). Studies show that customer experience impacts business in many ways, from a direct correlation to satisfied customers making additional purchases, to increasing their loyalty. That’s why 89% of companies plan to complete primarily on the basis of customer experience in 2016, according to Gartner.

Only NGDATA’s CDP builds the individual Customer DNA profiles that organizations and enterprises need in order to deliver truly relevant and contextually-aware customer experiences. Organizations that choose NGDATA’s CDP are able to make their Big Data work for them because the NGDATA CDP connects all data sources in real time, giving those organizations access to actionable information that is much more engaging for customers and that leads to more effective inbound interactions and marketing programs. The result is improved customer lifetime value.

Marketers and their organizations often have a great deal of difficulty unifying their customer data. Their data silos prevent them from getting the full value from their data, and prevent sales and marketing from collaborating in a productive way. In fact, a CompTIA survey shows that 8 in 10 organizations report high or moderate degrees of data silos.

Only 31% of organizations report having the ability to provide a comprehensive single customer view, which means valuable customer data points are not integrated fully. And, nearly 66% of organizations report experiencing some degree of shadow data repositories because staff maintain their own contact or prospect lists. All of these challenges with data silos can be overcome with a top customer data platform like the NGDATA CDP.

With NGDATA’s AI-powered CDP, organizations break down data silos to gain the formerly elusive single customer view. Only NGDATA’s CDP delivers the single customer view that incorporates thousands of descriptive, calculated, and industry-specific metrics that result in a detailed record of each individual customer’s behavior. Through this Customer DNA view, organizations gain a complete understanding of their customers for more effective interactions.

Organizations put this real-time knowledge to work to create the most contextually-aware customer experiences possible. That’s also why NGDATA’s AI-powered CDP is the customer data platform that organizations choose when they want a single solution that allows them to quickly understand the whole customer, to benefit from existing and new customer data, and to provide exceptional customer service.

Because NGDATA’s CDP eliminates the challenges posed by data silos, it is the customer data platform solution that makes it possible for organizations to fully automate customer experience across all channels. This leads to greatly improved customer satisfaction, reduced customer churn, enhanced customer retention, and higher profit margins.

NGDATA’s CDP is the solution for customer experience management that delivers all of your most critical data-generated insights and guides your business-oriented customer interaction programs. With the NGDATA CDP, your marketing and sales teams will have the data-driven insights they need to create the most relevant, contextually-aware customer experiences and to foster customer relationships for increased customer loyalty and customer lifetime value.

Enterprises turn to NGDATA’s Intelligent Engagement Platform to uncover emerging opportunities in customer data and for the orchestration of hyper-relevant experiences. Through an intuitive UI, Marketers & business users gain unprecedented access to internal & external data and an AI-powered suite of capabilities to analyze, predict, and orchestrate dynamic 1:1 experiences across millions of customers in real-time. Enabling brands to deliver experiences as unique as the people who receive them, at the time and place they matter most.