Did you know that artificial intelligence startups continue to attract hundreds of millions of dollars in venture capital investments? Or how about the fact that Harvard University recently received $28 million to build artificial intelligence as strong as the human brain?

As a marketing professional, you can’t afford to overlook the power of artificial intelligence. Not only is this the wave of the future, but it’s the “here and now” in many ways. You can either embrace it or act like it doesn’t exist (I don’t suggest this).