Fake news flash: fake news might be impacting your comms

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Buckingham Palace announces the death of Queen Elizabeth II at the age of 90

Death row inmate eats entire Bible as his last meal

Pope Francis shocks world, endorses Donald Trump as president

From American politics to the Royal Family and viral social media posts, if one thing has topped the headlines recently it’s fake news.

So, how do you raise your brand above that? How do you get your message heard, but at the same time make sure your story has credence?

Here are our top tips for lifting your news above the noise:

Build proof into your story

Make it sharable

Don’t only focus on the dailies

Using drama doesn’t need to be over the top

Remember, you don’t have to fake it to make it – Download our report – ‘How to elevate your brand above the fake news phenomenon’ – to access some harsh facts about how fake news is changing media communications.