Detroit Electric’s Electric Car Hits the Road Again After 100 Year Absence

Detroit Electric is making a come back in a big way with plans to progressively roll out affordable electric vehicles worldwide by the end of 2009. The historic electric car brand held a regional media conference today to introduce electric car technology and unveil its business and manufacturing plans moving forward.

As part of the Malaysian Government’s initiative to tackle rising fuel prices and the search for green alternative transportation, Detroit Electric’s electric vehicle has been identified as one of the potential progressive innovative ways to tackle the on-going concerns. National car maker Proton has been requested by Prime Minister YAB Datuk Seri Abdullah Badawi to test and validate Detroit Electric’s technology and explore the potential to collaborate to create a range of pure electric cars.

“The Malaysian Government is taking proactive measures to provide efficient and reliable alternative transportation to the people. Detroit Electric is working closely with them and we hope to provide a sustainable solution,” said Albert Lam, Chairman and CEO of Detroit Electric.

“USD5 million has been invested in research and development over the past two and half years at our R&D facility in the Netherlands to develop this technology for electric vehicles. After months of hard work and search for strategic partners and new shareholders, Detroit Electric has now emerged with scaleable and durable electric drive systems solution ready to deliver affordable everyday electric cars.”

Proton is kind enough to lend us the test track, so members of the media had the opportunity to experience the driving power and pleasure of pure electric cars. Detroit Electric has to date integrated its electric drive systems into Lotus Elise’s, two Proton passenger cars, Daihatsu-Cuore and VW Golf, with the intent to use these electric drive systems to development pure electric vehicles for volume production within the next 18 months.

The complete press release about the relaunch of Detroit Electric is available at http://www.pressrelease.eu/.