Bvlgari and Save the Children Launch New Pendant for Save the Children's 100th Year

Bvlgari unveils a new silver and onyx Save the Children pendant to celebrate the 10th anniversary of the partnership and the ambitious goal of $100M of overall donations.

FAIRFIELD, Conn. (May 13, 2019) – Bvlgari is joining with Save the Children to launch a special pendant enriching the custom-made Save the Children jewelry collection, created to make a difference by raising funds for the charity during its 100th anniversary this year.

A century of progress for children inspired the Roman jeweller to launch a new pendant and a new challenging goal: to round its overall donations to Save the Children to $100M within a year.

The new necklace, in sterling silver and onyx, is inspired by the iconic BVLGARI BVLGARI collection, reimaging one of the Maison’s most distinctive designs. The hard stone disk is encircled by the bold double logo and topped by a precious red ruby from Mozambique, while the back of the pendant unveils the charity’s logo with its promising and hopeful message.

The pendant retails for $770 (€750) of which €75 will be donated to Save the Children. The new piece will be the fourth addition to the Save the Children custom-made jewelry collection, which now counts three silver and black ceramic creations inspired by B.zero1’s design: a ring, a bracelet and a pendant, respectively retailed at $560 (€530), $580 (€560) and $620 (€600), of which €75 goes to Save the Children.

This year marks 10 years of the ambitious partnership between Bvulgari and Save the Children. Since 2009, sales from Bvlgari’s Save the Children jewelry collection have helped to raise almost $90M (€80M) globally for programs that have reached more than 1.5 million children and youth across the globe. Funds raised through this partnership have been primarily invested in education programs as well as projects on youth empowerment, emergency response and poverty reduction.

“Ten years ago, Bvlgari and Save the Children put their strengths together with the dream to achieve a tangible impact on the lives of the most vulnerable children around the world, directly reaching over 2.1 million beneficiaries, of which 1.5 million are children. Today, drawing inspiration from our joint past, we keep looking together to the future, in the steadfast belief that education can save lives. In 10 years of shared vision and a century of progress for children, together we could reach for the “ambitious” target of $100M of raised funds and millions of dreams that became – and will keep becoming – true,” said Bvlgari CEO Jean-Christophe Babin.

On this special 100th year celebration, Bvlgari and Save the Children continue their joint commitment to give millions of children a reason to believe in a better future by unveiling the partnership’s new campaign: GIVE HOPE. Shot by British fashion photographer Rankin, GIVE HOPE powerfully affirms Bulgari and Save the Children’s steadfast belief since 10 years: together they can reach for more.

Save the Children believes every child deserves a future. Since our founding 100 years ago, we’ve changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. Follow us on Facebook, Instagram, Twitter and YouTube.

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