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If you live in Atlanta, like I do, you’re probably pretty aware of what’s going on this weekend. The NCAA Final Four Basketball Semi-Finals and Championship games are going down at the Georgia Dome. Louisville will be playing Witchita State and Michigan will be playing Syracuse on Saturday night. The winner of each game will play each other in the championship on Monday night.

In addition to the games themselves, there’s a ton of stuff going on around town. If you read our weekend guide, you know that all weekend long will feature free concerts from bands like Dave Matthews and Sting. Bracket Town, a 4-day family-friendly event inside the Georgia World Congress Center, will be your chance to meet coaches and former college basketball players, get autographs and participate in other sports activities.

While the official NCAA products are sold online at the NCAA Shop, I have a feeling that if you’re downtown this weekend, you’ll still see a lot of promotional products for sale, being given away or on people themselves. Here’s what I predict we’ll see:

Obviously fans are going to wear t-shirts showing off the team they want to win. That also goes for the concerts; fans will show off their favorite bands by donning their t-shirts. There is also a 5K in the morning on Saturday and I’m sure they’ll give out t-shirts too.

Sounds weird for a basketball tournament, but hear me out. At Bracket Town, kids (and adults for that matter) will have the opportunity to get autographs signed. Props to the company that thought to get their logo imprinted on the pens that the athletes will be using to sign them.

At a huge event like this, handing out promotional sunglasses is a great way to get your brand logo out there and I predict that lots of companies will do just that. With so many people outside listening to music and just hanging out, I bet custom sunglasses are going to be super popular.

If you’re going to any of the Final Four events (or any other festival-type thing), I’d love to hear what sort of promotional products you saw!

Even though it is February, I have the need to seek out warm weather products. One of the major trends last year in promotional products was sunglasses. I have a feeling this year will be the same- I spotted a few new styles for 2013. Don’t get me wrong- these puppies were on fire in 2012 and are a great choice for a giveaway! However, here are a few new selections for 2013.

Folding Malibu Sunglasses: An update on last years winner- they are foldable!!! Great colors available and upgrade with a velvet carrying pouch.

Lucy Sunglasses : These shades are SO glam! I love the rhinestone details. This would be a great giveaway at a women’s conference.

Martin Sunglasses: This style is so sleek and modern. The recipient would definitely feel like a celebrity…Kanye anyone? And this style is so cool it is unisex.

Retro Specs: So fun and unique! Imaging YOUR brand on the lenses of these sunnies!

Palmdale Polarized Sunglasses: A little bit pricier- but these lenses give 100% UVA/UVB protection and UV400 too! And you can decorate both temples and the lens!

Using promotional sunglasses as a giveaway at your next event is smart and fun. What a thoughtful way to help the end user have comfortable vision and help protect their eyes and the delicate skin surrounding the eye. They will thank you every time they reach for that pair- who knows, they might just become their favorite!

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Happy birthday to Bob Dylan. The famed singer-songwriter turns 70 years old today and people all over are taking some time to pay tribute to him and his influence on not only music, but the US civil rights and anti-war movements of his generation.

In honor of Bob Dylan, I suggest you don a pair of promotional sunglasses, styled like the Ray-Ban Wayfarers he prominently wore, and listen to one of his most iconic anthems.