About Me

The Best Ad Critic In The World™ (™ pending), also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, funnier, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.

Friday, September 25, 2009

Visine gets the lead out to exploit Sydney dust storm.

(click image) Ad agencies (and their clients) have never been shy about exploiting human suffering (see 9/11, H1N1 flu). So it was this past week with Australian companies, especially those selling cleaning products. They banged out the dust storm-themed creative work fast enough to make your eyes water. But Johnson & Johnson's Visine, via their agency JWT, wins copyranter's first Bleeding Blight Award with this ambient stencil adwork placed on car and shop windows and sidewalks all over Sydney. At least they kinda partially helped clean up! (image via)