Rosetta stoning… introducing Camera+ 3.8

Today we’ve launched Camera+ 3.8 (1.3 for iPad) and it’s got a lot more culture now. We sent the app back to school to learn a bunch of different languages and the end result is that it now speaks the following, in addition to its native English…

German

Spanish

Italian

French

Japanese

Korean

Simplified Chinese

Traditional Chinese

The process

If you’re curious about how it all went down behind the scenes, I’ll detail a bit of the process for you. As with everything we do, we wanted the translations to be of the highest quality so we searched for a good, solid localization house. After looking over a bunch of good candidates, we decided on wordcrafts. If you develop apps and plan to do any localizing, I recommend them as they were great to work with.

Initially, we planned to translate Camera+ into around 20 languages. And that we did. But at the 11th hour, we made the tough decision to drop around half the planned languages. We threw out a lot of work since the translations were all done but we realized that the whole localization process goes far beyond just the translations.

No doubt, we anticipated that localizing an app as big as Camera+ would be a huge effort, but we still underestimated the reality of it. And moving forward, we’ll now always need to translate any new features we add.

We did a lot of work to automate as much as we can but there’s still a ton of other things that need to be done for each language. So to start, we decided to scale things back and go with a handful of the more popular languages. Depending on how things go, we’ll possibly add back some of the stripped languages in the future.

And speaking of how things go, I’ll likely post about the results down the line. We’re really curious to see if the efforts were all worth it and I’m sure there are plenty of developers out there who’d love to know, too.

Camera+ 3.9 and beyond

Some of you may recall that when we released Camera+ 3.7, I mentioned that the next release would have a bunch of nifty things in it. Welllll… that release got shifted from 3.8 to 3.9. The good news is that 3.9 (among other big upcoming releases) has been in simultaneous development along with this release, so we’re not very far off from launching it.

To make up for this slighting, here’s a little preview of what’s coming up in it…

3.9 is part of the convergence between the the iPhone and iPad versions and we’ll be introducing a nice UI in it so that you can do effects layering. When you combine two or more effects in Camera+, you can get some really cool results.

There’s still a lot more to do to have complete convergence between the two platforms and we’ll be continuing along those lines beyond 3.9. And then we have Camera+ 4, which we’ve literally been working on in parallel for the past two years. Just wait…

We’ve been creating top-notch apps since the App Store first opened. Our apps are used by literally tens of millions of people in all corners of the world. A few of our favorite and most popular apps we’ve created are:

Hi, Camera+ is one of my favorite, i think its so great product, and wanna tell you my (and my friends) appreciation for adding language, Japanese. However, I strongly wish that you set app name back to English. Please think about it for next update.

Hi. Love this app. Using it with my class of kids for art. Have an issue with iPad 2 where I mistakenly clicked no when asked if I want allow access to photo roll. Can someone tell me how to fix this? Emailed support but no reply.

Please, Please, Please do not add a video recording function, or if you do, make another app for it (yes I know how hard it is making an app) Camera+ should stay the way it is for the purist in all of us. 3.9 looks brilliant, more control - more time on the app, and that’s always a good thing, right?

Can’t wait for 4.0 - I would love to see, a recent (remembered) hashtags used in the sharing section of twitter, that would be ace.

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