Herman Cain is unsatisfied, apparently, with the existing TV coverage of American politics — so he’s launching his own channel.

“They think we are stupid,” he says in a video about his new project, a Web outlet called CainTV. “I’m Herman Cain. We are not stupid.”

The former Republican presidential hopeful’s channel makes its debut July 4 and promises to be “a new kind of entertainment,” according to the video, which adds, “CainTV is real American everything!”

A description on CainTV’s Facebook page reads, “Here you’ll find critical reporting on stories and events that aren’t available … in our current one-sided mainstream media,” stories that “a lot of people — especially those in power — maybe don’t want you to see, and that the liberal press has no interest in bringing to the forefront.”

“We the people are coming, and we want our power back,” Cain says in the video.

Programs and hosts featured in the video include comedians Rodney Lee Conover and Kivi Rogers; a documentary about the Mexican border; “Civic Sessions with Elan Bentov,” a man-on-the-street show; family-friendly animated programming; and “Street Talk with Lewis Brown,” the host of which promises, “My mouth don’t write no checks my ass can’t cash.”

This isn’t Cain’s only new media gig. He was tapped in June to replace retiring radio personality Neal Boortz in January 2013.