SEMI-FINALISTS

Audissey Guides are podcast walking tours--audio and video tours
that can be downloaded to iPods and smart phones. Cities, museums,
parks and historic sites use our mobile guides to help them attract
18- to 35-year-olds.

Business Model

Cities, museums and sites commission us to produce mobile tours
(one-time fee). We also set them up with iPods that they can rent
out to visitors--we share the revenue on these rentals (on-going
revenue).

Capitalization

I worked for NetZero for five years and invested heavily in their
employee stock program. I bought low, sold high and have used these
profits to fund Audissey Media.

Differentiators

1. Content - We produce high-quality, entertaining multimedia tours.
These are not the stodgy old museum type tours. We use script writers,
composers and feature interviews with real people--no characters
or cheesy voices.

2. Technology- We stay up on the latest technology trends to help
our clients get their message out easily and effectively.

3. Market - Although the historic, cultural, museum and municipal
tourism industry is huge, the New Media industry has done nothing
to meet the needs of this market. It is a huge untapped market.

Years
of Relevant Experience: Prior to starting this business each member
of our management team worked for well-known brands and corporations
for five to eight years in their respective industries.

Plan: We
would like to use the capital to develop an iPhone app, which we
plan to license to museums, cities and sites. We would like to develop
a template, which allows for photos, text, multimedia and an advertising
platform. We will license the app to cities and sites for a monthly/annual
fee; they fill it in with their content. We populate their ad platform
and split the advertising revenue with them. We would use the $50,000
advertising credit to attract advertisers for the platform as well
as promote the mobile guides.

Year 1 Projected Income : Revenue from Licensing
App $100 per month per client for licensing fee 100 clients = $10,000
per month = $120,000 per year from licensing the app

Revenue from
Advertising $200 per month per advertiser in advertising revenue
500 advertisers (estimated at 5 advertisers per client app) = $100,000
per month = $1,200,000 per year in advertising revenue

Total Year
1 Revenue: $1,320,000 Year 2 Projected Income : $100 per month per
client for licensing fee 500 clients = $50,000 per month = $600,000
per year from licensing the app $200 per month per advertiser in
advertising revenue 2,500 advertisers (estimated at 5 advertisers
per client app) = $500,000 per month = $6,000,000 per year in advertising
revenue