The high fashion theme of Apple Watch marketing has all but disappeared, in stark contrast with some of the publicity stunts it arranged for the first-generation launch in 2014 and 2015, a report noted on Wednesday.

Fresh Apple deals have just arrived, with triple digit discounts on current MacBook Pros and clearance savings on Apple Watches, iMacs and last-gen AirPods. In total, shoppers can save up to $700 instantly by snapping up the month-end markdowns.

Documentation in Apple's latest iOS 12.2 release hints at potential European availability of the ECG app for Apple Watch Series 4 users, enabling a major hardware feature that for many has been sitting latent for six months.

Apple posted a collection of five new tip videos to its YouTube channel, teaching owners of the Apple Watch Series 4 how to perform some basic functions on the wearable device, including a few covering the wrist-worn hardware's fitness functionality.

A decade ago, Google's Android platform targeted the stars: first swaggering into Apple's iPhone market, then aggressively following iPad into tablets, and more recently jumping into wearables well before Apple Watch was even announced. What has stopped Android from succeeding anywhere apart from replacing Symbian, Windows Mobile, or Java on lower-end phones?

Starting March 27, iPhone, iPad, and Apple Watch developers will be required to use the latest iOS and watchOS SDKs, as well as support Apple's biggest mobile displays in all new apps and updates submitted to the App Store.

Hidden in the specifications for Apple's new AirPods is the fact they require macOS 10.14.4, iOS 12.2, or watchOS 5.2 -- updates that are still in beta, therefore signaling their imminent public launch.

It takes five incidents of detected atrial fibrillation -- Afib for short -- before an Apple Watch will actually alert its owner to the condition, Apple's VP of Health said on this weekend's publication of the Apple Heart Study, run in conjunction with Stanford Medicine.

The data gleaned from Apple's cardiac health study in conjunction with Stanford has been disclosed, with doctors in attendance positive not just about the study as a whole, but also about the Apple Watch as an additional source of information to diagnose a problem.

The growth of the wearable devices market could lead Apple to earn more than simply Apple Watch sales, suggests Loup Ventures, with the opportunity for data collected by it and potential future AirPod models to be offered to members of the healthcare industry for a monthly fee.

If you travel with your Apple Watch, bringing multiple bands with you can get unruly. Quite a few different Apple Watch travel cases have been released, but we've fallen in love with the simplicity of the Southern Straps Watch Roll.

The Apple Watch has been credited with saving another life due to its heart beat monitoring functionality, with the wearable device detecting an unusual pulse rate and a suggestion to go to hospital, ultimately leading to a diagnosis of tachycardia.