The unexpected explosion in the use of data connectivity has taken key industry stakeholders by surprise, in particular network operators who are at the forefront of delivering services to customers. This is good news for the industry as a whole, as a new dawn of growth and development is at last on the horizon. Nevertheless, the good news is marred by a number of challenges facing network operators in sustaining the anticipated growth. What are the challenges facing network operators to cope with this new phenomenon? Can a common understanding be forged across the industry stakeholders to make it a win-win situation for all including the end users?