roi

Nielsen, the research firm, conducted over 800 marketing studies in the past 7 years. They found that digital marketing has an average ROI of 300%. In plain English, that means the return on investment of one dollar, invested in digital marketing, results in three dollars of business.

This report describes how the world's largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe.

incentivizeEver wonder what the point of it all is? Stop wondering. Social media ROI is not a myth. We can prove it. - See more at: http://www.kierastein.com/stats-social-media-roi/#sthash.DxHNg5Om.dpufEver wonder what the point of it all is? Stop wondering. Social media ROI is not a myth. We can prove it.incentivize Research by Hubspot has shown that consumers expect brands to have an active, updated presence on at least 3-4 social channels. Before you even get into the nitty gritty – remember your audience is judging your credibility based on what you’re doing – or not doing – in these spaces. Research by Hubspot has shown that consumers expect brands to have an active, updated presence on at least 3-4 social channels. Before you even get into the nitty gritty – remember your audience is judging your credibility based on what you’re doing – or not doing – in these spaces. Research by Hubspot has shown that consumers expect brands to have an active, updated presence on at least 3-4 social channels. Before you even get into the nitty gritty – remember your audience is judging your credibility based on what you’re doing – or not doing – in these spaces.

Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't. Or maybe it did. But just like the number of licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.

Saying that marketing on social media doesn’t work because you’re not seeing a return on your investment is like saying that the treadmill you faithfully use as a coat rack isn’t working because you haven’t lost any weight. If you’re not making money on Facebook, YouTube and Twitter, odds are that you’re not using them correctly. Social media ROI is not a myth!

When a prospect pursues new initiatives, they must first present a business case, gain buy-in from various committees, and get budget approval to move forward. Numbers are the defining factors here; you need to convince the financial gatekeepers that your solutions will solve a problem, advance the organization’s ability to generate revenue, and ultimately produce a good return on the investment.