Inside Plus: modern furniture at the 'warehouse-edge' price.

Inside Plus was about the customer’s journey, impulse, fun, and discovering a ‘warehouse’ deal for modern furniture. Part of the fun was finding the location.

Acknowledgements: Andrew Smith, Peter Jubb, TACN Studio

Solution

Logomark Design

Marketing Campaign

Website Design

Synopsis

After designing a new logomark that suggested movement, space and savings, a promotional website was created to prompt a specific market to a warehouse location, and find modern furniture at great discounts. Inside Plus was about the customer’s journey, impulse, fun, and discovering a ‘warehouse’ deal. The raw shopping experience was word-of-mouth and had a feeling of exclusivity. This deal was for today and priced as marked, next week it would be an assortment of new furniture!