Market Research and Customer Care firms now have access to an on-demand Text Analytics platform to derive actionable insights from all forms of qualitative customer feedback

(PRWEB) March 10, 2010 -- Serendio, a leading provider of Text Mining software products and solutions, announces the general availability of their Customer Experience Analytics (CxA) solution under a SaaS model. This offering, targeting Market Researchers and Customer Care organizations, is designed to bring together social media content, and other forms of insightful unstructured content - emails, call center narratives, and qualitative surveys, for a holistic 360 degree analysis of the consumer voice.

- Business Taxonomy Support For Deeper And Precise Analysis
With comprehensive taxonomies and dictionaries specific to Retail, Banking, Healthcare, Telecom and many more available out-of-the-box, CxA allows analysts to go far beyond the general keyword-driven monitoring and analysis platforms. With support for a hierarchical brand/product/service and feature catalog, CxA provides detailed analysis of the customer's needs, wants and perceptions at various levels. Brand and product managers can leverage the brand/product/feature sentiments to improve branding and product innovation. Customer care analysts can do root cause analysis and be better prepared for emerging issues.

- Topic Analysis
CxA's classification engine helps in the automatic identification of key topics and themes from the conversations around the business, brand and products. Thus key concerns of consumers can be unearthed without requiring the usage of formal surveys or panels. Topic Analysis allows researchers to uncover trends that are emerging within and among conversations thus allowing for early insights into customer wants and needs.

- Flexible Delivery and Configuration Options

A rich, user-friendly portal for rapid and easy viewing of the analytical results with drill down to the individual verbatim

Data feeds which deliver the analytic results in CSV files, databases for additional processing, analysis or 3rd party application integration

Can be configured for a long-term subscription or in a short, project mode.

"The benefits of a robust Text Analytics platform though well understood by Market Researchers and Customer Care professionals, adoption of such technology was poor, primarily because of the cost and resources required to deploy this. Our SaaS offering makes it quick and easy to leverage the power of text analytics for understanding the customer voice. Market Researchers absolutely love our offering as they now have a simple and easy way to establish an always-on focus group by connecting to social media and analyze the conversation. Customer care professionals use CxA to correlate findings in social media with their internal call center narratives amongst other things," said Ravi Condamoor, Founder and CEO of Serendio Inc.

For a demo and pricing, contact sales (at) serendio (dot) com

About Serendio
Serendio offers a gamut of SaaS enabled Text analytics products and solutions designed to transform all forms of unstructured content to insights and intelligence thus improving business effectiveness. Serendio is headquartered in Santa Clara, California. For more information visit, www.serendio.com.

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