Marketing is the discovery of what the consumer wants and be able to offer a product that satisfies their needs. We also need to be conscious of what they don't want and formulating strategies to avoid disappointment. The thought of being the decision makers of a new to market product with little or no knowledge of what and how to achieve these goals was daunting indeed. Establishing a strategy in which to make this line a success was our biggest challenge. Market Views, our consulting firm, prepared a report that gave us a concise yet objective view of our company and the market in which we compete. Based on their research we identified three homogeneous market segments in which to target our product. The modern student accounted for 20% of VRD sales in the previous year. Economy was a major factor for this budget constraint student. It is a product that is proving very popular and this sub market has been identified to have growth in the coming years. The home user typically wanted a simple but efficient product. They too have limited interest in high-priced VRD's. They accounted for 15% of previous years sales. Our third segment, the concerned parent, wanted a simple and easy to use product that they could educate their siblings with in readiness to increased exposure to technology for future years. This segment represented 8% of sales from the previous year. Using this research and the principles of the 4 p's we formulated our game plan to produce a product that was basic in features and that was at a price that reflected its benefits. Our target channel was to be the discount dealers and the promotion of this product was to be aggressive and direct advertising. The early years proved to be a challenging time. We initially failed to keep up in increasing the features at the same rate as our competition therefore costing us valuable market share. While making a profit in these years our result was the least successful of the group. When using the available...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...Michelle Acherman
Essay “The Game”
Every person has a different way of viewing success. In the movie “The Game”, each of the characters views success in their own specific and distinct ways. Nicholas has a more materialistic view of success contrasted by Conrad who lives a more easygoing life and Christine who is mostly a balance between the two. The various characters such as Nicholas, Conrad and Christine will achieve their success at the end of the movie, however each of them attain it in different ways.
Nicholas Van Orton is the main character of the movie. At the beginning of the film, Nicholas appeared to be a very successful business man but lived in solitude. Divorced and alone, Nicholas now lived in a Mansion with his housekeeper, Elsa, as his only company. At this point of the movie, Nicholas seemed to perceive success as money. For his birthday, Nicholas is given by his brother a present to go to the CRS office and play a game. Once the game starts, he perceives his life as falling apart. His money is robbed form his bank account, his house is taken over by the CRS, and everywhere he went something mysterious happened to him. Nicholas saw success at this point as the survival of this horrible nightmare. With no money and anywhere to go, he decides to approach his ex wife for help. This might have been out of desperation, since he has not done such a thing in a long time. Parallel to...

...The Games Are Back!
The games are commonly called street games. Nobody knows who owns the games. Through
the years, the street games have been passed on from town-to-town, from one province to
another, and since then, it has been adopted by many children and has become part of daily
play in the neighborhood. So when we play the Filipino street games, we are engaging in an
activity that is part of our heritage.
Buhayin Natin Ang Mga Larong Pinoy!
Magna Kultura Foundation revived Larong Pinoy to give children in schools
and barangays the opportunity to learn more about the popular Filipino street
games . We’re bringing back the fun in neighborhoods. Games that have been
played by generations of Filipinos with treasured childhood memories.
Larong Pinoy are fun games that are easy to play. They are challenging, daring, physical, and intellectually
stimulating. Most games doesn’t require materials, just physical presence. Others have less expensive items,
like available tools or equipments. Sometimes it can be hand-made, like Sipa. You can play as a group or a
team. It teaches sportsmanship & builds neighborhood friendships.
Playing games is an important part of growing up. With imagination, flexibility of thinking and
acting, the games become more interesting and challenging. The games are...

..."The killing game"
Before reading "The killing game" by Joy Williams, I considered myself a "non-hunter". However, after reading "The killing game", I had mixed feelings of how I felt about hunting. I think Williams unjustly stereotyped all hunters as being "immoral" without consideration for another point of view. I decided to look equally at both sides of this issue to determine which side, "non-hunter" or "anti-hunter", I would support.
I interviewed my friend, Dona Mayo, about hunting. I believed that she would know about hunting since she had hunted in the past and her father is an active hunter. She considers herself to be a "non-hunter" now but does support the rights of a limited amount of hunting for appropriate reasons.
Her family always takes home and eats all the animals they kill. Any left over meat is donated to church or given to other families. Every edible part of the animal is eaten. The head is kept as a trophy if it has a good rack. They prefer to hunt deer, turkey and squirrel. At one point, in 1985 lots of people were laid off from work. They had to rely on hunting to supply them with meat when they could no longer afford to buy any.
She did have a friend of hers that was involved in a hunting related accident. His name was Chris, when he was thirteen he had accidentally shot and killed his father by laying a gun that had a bullet lodged in the rifle while climbing a fence....

...Tennis
The history of tennis is said to date back several of thousands of years. The game was created by European monks. It began as a game for “entertainment purposes during religious ceremonies. To begin the game of tennis one was too hit the ball with their hand, soon the leather glove came into existence. This now replaced ones hand with a more effective way to hit and serve the ball, and so the first “racquet” was created. With a new way to hit the tennis balls, then the ball went under reconstruction and redesign seeing as the first tennis ball was wooden. Soon the new ball was bouncier, it was made of leather filled with cellulose material. The game of tennis soon became very popular in Europe, then in france as it was adopted by the royal family. But in the beginning tennis was called “Jeu de paumme” – the game of the palm, and it was played by kings and noblemen. The French players began the game by yelling the word “tenez!” which meant “Play!” The name was then changed to royal or “real tennis.” In 1874 the first tennis courts came to be in the United States and Major Walter Wingfield had requested the patent rights for the equipment and rules of the game. The game spread like wild fire to different parts of the world like, Russia, Canada, India and China. Although Wingfield’s version of the tennis courts and rules of the game underwent...

...
Game overview
Introduction, my game concept is based around football and cars hence the name soccer cars. My game is targeted for both core and casual gamers as the game might be addictive to both groups of gamers rather than one. The concept will introduce a new experience to the gaming world, the basic idea for the game is to battle with cars whilst racing and trying to get to the finish line before your competitors with possession of the football. The gamer will need to use their strategic skills and mind games to defeat their opponent and forcing them off the track to gain an advantage and create opportunities they can use to win the game. The game will have different levels ranging from beginner to world class. The game will feature stages the gamer can unlock by winning racing and collecting coins along the way. The game is designed to be played on console to give the gamer a better experience and have better visuals on the game which is an advantage and they can also go online tom play against rivals from different places.
Genre, the genre of my game will be a combination of two genres, to give the gamer the best of both worlds which will be sport genre and racing genre.
Features, soccer cars will feature different cars to choose from, from high performance cars such as the Lamborghini and the...

...Executive Summary
The MARKETINGGAME has taught me and given myself an abstract experience on how a marketing manager would perform in a company selling a voice recognition device and able to use an virtual program that calculates and generates financial reports. Besides that, I got to learn how to analyze and selecting target markets and implementing the marketing mix, which were 4 segments, wholesale of $120, using indirect competitive advertising and indirect distribution which is full service dealers only.
To : Director from Firm G2
From : Gabriel Philip George, Marketing Manager
Subject : Interim Report on The MarketingGame, TMG
Introduction
This interm report begins with the definition of TMG. TMG which means The MarketingGame. Authors and designers, Charlotte H. Mason and William D. Perreault Jr. developed this simulation game to teach students how to
First of all, I’ll like to begin this interim report by explaining what the term TMG is. TMG stands for The MarketingGame, a program developed by Charlotte H. Mason and William D. Perreault Jr. that teaches you how to assume the role of a marketing manager in a company that develops and markets a voice recognition device, model name VoiCtrl that is able to control computers thru verbal commands for...

...TITLE
PROJECT TITLE: “The Adventure Of Tintin” (Spot the Difference Game)
PROJECT PROPONENTS: Darryl May A. Garan
Christine C. Requeron
DESCRIPTION: Spot the Difference – Test your speed and skills and see how fast you can find the five differences between the two pictures. You have one minute for each puzzle, but beware, if you click in a spot without a difference you will lose valuable time and points. See how high you can get your score and challenge your friends to beat it.
TARGET AUDIENCE: Open to all ages (except to those who have eye difficulties)
Rationale
Rationale
Spot the difference is a type of puzzle where players must find a set number of differences between two otherwise similar images, whether they are illustrations or photographs that have been altered with photo manipulation. Spot the difference games are also known as “Photo Hunt” games, and are commonly found in activity books for children or in newspapers. It’s a game for the most desperate brain crashers! If you want to check your attention and prove your eyes are really observant - welcome to see what's what in the game. The main task is to find the differences and click. There are panels above and below the two pictures that will show your progress. And choices what level you want to play it that composed of: Easy, Normal and Hard. Each...

...11:00–11:50
The Game of Volleyball
Objective of the game
The object of the game of Volleyball is for each team to send the ball regularly over the net to ground it on the opponent’s court, and to prevent the ball from being grounded on its own court.
Basic Outline of play:
The player on the back right position serves the ball by hitting it over the net to the opponent’s court. A team is not allowed to hit the ball three times in attempt to return the ball to the opponent’s court. A player is not allowed to hit the ball twice consecutively, unless attempting to block the ball. The rally continues until the ball hits the ground/floor, goes out of bounds or a team fails to return it to the opponent’s court or commits a fault.
Scoring Systems:
The best of three or five games will win the match. The team that scores 25 points first with a minimum two-point advantage wins a game. If there is a deciding game, that game will be won by the team that first scores 15 points with a minimum two-point advantage.
Side out Scoring:
Side out scoring is another way to score a Volleyball match. The team serving is the only team that can score a point, except in the deciding game when rally-point scoring system is used. When the receiving team wins a rally, they gain the right to serve but do not gain a point and its players rotate one position...