The mission

Great taste

Our Ginger Session was the original flavor that propelled us into over 700 bars, restaurants, and stores over the last two and a half years, and we wanted to make sure to preserve that greatness. And our new Pomegranate & Acai flavor ensures there's something for everyone. Same core idea: great taste + real ingredients.

Ingredients and Nutrition

We use six ingredients, all easy to recognize and pronounce, and still compete on sugar and calories with the big dogs. Even without fake sugars and "natural flavors", both our drinks are less than 120 calories and 9 grams of sugar. It's amazing what real ingredients can do.

Environmental pledge

We wanted to continue our commitment to support causes that defend the beautiful beaches that inspired Willie, and the environment as a whole. To that end, we are adopting a new pledge: we will donate 3% of our profits each year to a cause chosen by our loyal fans. Don't just vote with your dollar; vote with your vote.

A whole new look

We know, you have a lot of questions. We wanted to celebrate a new chapter in alcohol with a brand that looks like none other. But fear not, Willie's beard is alive and well, and he is as excited about our new look as we are!