Nine sorry for Celebrity Apprentice tweet

Nine has apologised for a tweet that went to air during Celebrity Apprentice, which commented on Caitlin, the office receptionist.

As previously reported Colonel Kickhead tweeted: “The receptionist on #celebapprentice is still working on that spreadsheet?? She must have got her job spreading between the sheets I suspect,” it read.

A Nine spokesman yesterday told the Daily Telegraph the tweet had slipped past their social media monitoring.

Tweeting during broadcasts can be highly amusing, as was the case of this tweet shown in Celebrity Apprentice. However done too often and you get too many people trying to push their own brand of comedy on to the viewing public… which kind of cheapens the appeal of the tweets broadcast. Q&A used to be really good tapping into the home viewers thoughts as the show went on, but it has gotten pretty stale.