JetBlue Technology Ventures incubates, invests in and partners with early stage startups at the intersection of technology, travel and hospitality. The firm seeks to invest in future technologies to power seamless customer and crewmember interactions across the entire digital and physical travel experience include personalization, geolocation, customization, messaging, virtual reality, improved tools for its crewmembers to deliver improved service or enhanced ways to extend the JetBlue brand and culture.