Post Jio's Free 4G network Launch, incumbents the Airtel, Vodafone and Idea Cellular- A-Vo-Id operators are under immense pressure.The top 3 players have seen drop in realization in both voice and data though accompanied by usage elasticity. The usage elasticity especially in data is encouraging given it came at a time when Jio was offering free service.

Voice and data per unit realization declined to 26 paisa/min and 14paisa /MB with ARPU of Rs 142 for Vodafone as compared with Airtel's 25 paisa/min, 12.4 paisa/MB with ARPU of Rs 158 and Idea's 25 paisa/min, 11.5 paisa/MB with ARPU of Rs 142.