Brand Identity Elements

IMPORTANT: Before doing any promotional work for Eating Better, or before using the Eating Better brand identifier (logo) you must read the following:

Main identifier isolation zone

All identities must be displayed with an amount of empty space surrounding. Use the identity formula to proportionally adjust size of minimum space around the brand. The space guideline formula is in proportion to the size of the identity.

The formula for the minimum allowed space around the identity:

Above, below, left and right of the brand identifier the width of the capital 'E' of the Eating Better logo is equal to the vertical and horizontal empty space required by the identifier. By using this method the minimal exclusion zone in aways proportionate to the size of the logo (see below). This isolation zone is inculded in the EPS versions of the logo that are available to download (right).

Unacceptable treatments

Some examples of what not to do with the identity:

Don’t present the mark in 3-D, use drop shadow or add other accents to the identity.

Don’t distort the mark in anyway.

Don’t use the mark against dark or dominant colour background. Always ensure legibility.