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We love using the Wordstream PPC grader tool in the pre sales process. You can put in your client's login info for Google adwords and the Wordstream grader generates a report highlighting several observations in different aspects of your campaign

Ditto on Wordstream. I am an in-house SEO but also have PPC responsibilities. We just started using Wordstream...LOVE IT! Sure, you can use Excel and Adwords Editor, but I just don't have time for that. Wordstream makes it fast and easy, and no, I'm not an affiliate nor was I compensated in any way to become their walking billboard, LOL. It's just a slicker than snot tool. :-)

P.S. It's also affordable to smaller businesses, which most other tools and/or agencies are not.

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