The video above is a viral that predicts the death of advertising agencies unless they embrace the power of digital creative and likens the death of the advertising industry to the fall of the Roman Empire.

It accuses the industry of clinging to its old ways and methods, particular its reliance on TV advertising, “even when clients begged for new, non traditional ideas”.

It ends with the statement unless digital is embraced, the advertising industry will die.

The Story of Bottled Water video which was released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand and how it gets Americans to buy more than half a billion bottles of water every week when it already flows from the tap. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.

This video is to promote a new season from the BBC called “Superpower” which launches on 8 March, in the video “the people of the internet” are portrayed as extraterrestrial figure sending messages to the people of Earth, showing how important the internet has become to civilisation and its impact on how we live.