A March 22 tweet from Twitter user @bottledfleet reads, "Fleetwood Mac's music is so boring, you can't even dance to it." It was followed by the counter argument, "Me, an intellectual:," featuring a 38-second clip of a marching band's dance team boogying to "Dreams."

The widespread sharing of the tweet -- which had earned over 100,000 retweets and 300,000 likes as of April 3 -- and other similar tweets referencing the meme helped spark the song's 36 percent surge in download sales in the latest tracking week (March 23-29) to 2,000, according to Nielsen Music. Additionally, the song racked up 1.9 million on-demand streams, a 24 percent gain.