A competitive and easy-to-buy policy available in more than 750 cities - HDFC Life Click2Protect available on www.hdfclife.com

Online PR News – 07-January-2012 – – HDFC Life, one of India's leading private life insurance companies, augmented its online channel with the launch of 'HDFC Life Click2Protect' – an Online Term Insurance Plan. The plan is suited for those who seek insurance cover at nominal premiums against their liabilities.

Announcing the launch, Mr. Sanjay Tripathy, Executive Vice President and Head, Marketing and Direct Channels, HDFC Life said, "HDFC Life Click2Protect is available in more than 750 cities across the country, the highest reach of an online term insurance plan in the industry. The objective of launching HDFC Life Click2Protect is to cater to the needs of informed customers based not only in metros, but in Tier 2 and 3 cities in the country."

"HDFC Life Click2Protect is a Term Insurance Plan aimed at an informed customer who understands his/her liabilities, the extent of cover needed and is fairly conversant with online purchase practices. Click2Protect offers the convenience of experiencing a simple, fast, convenient, transparent, and cost-effective way of buying a life insurance plan," Mr Tripathy added.

Apart from HDFC Life Click2Protect, HDFC Life also offers other online products such as HDFC SL Young Star Super II and HDFC SL Crest.

Other features of Click2Protect
HDFC Life Click2Protect Benefits

Death - On death during the policy term, the sum assured will be paid to the nominee. The policy will terminate.

Maturity - As it’s a pure term insurance plan no benefits are paid on maturity or surrender.

Tax Benefit - Section 80C of the Income Tax Act, 1961, subject to the provisions contained therein. Section 10 (10D), the benefits received from the policy are exempt from tax.

About HDFC Life: HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.

HDFC Life’s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 28 retail and 9 group products in its portfolio, along with 10 optional riders catering to the savings, investment, protection and retirement needs of customers.

HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches servicing customer needs in over 700 cities and towns. The company has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit http://www.hdfclife.com