Self Identity

Tawney Johnson Design Identity

My personal identity is free flowing; Bubbly with the right touch of professionalism. I portrayed that not only with the bubble-like circle shapes, but also with the colors. Gray and orange together provide a nice contrast and exude professionalism, while the pop of bright orange alone makes my identity a bit more playful.

Fonts Used:

Bebas, Futura Bk Bt

Program(s) Used:

Adobe Photoshop, Adobe Illustrator

Baby Shower invite

Auto Company Logo

Restaurant Logo

Cool Daddy-O's Ice Cream and Grill

This is the official logo for my father's 50's diner inspired restaurant. Red, black and white were the colors chosen for the color scheme to resemble typical diner colors. Blue was also added as an accent to incorporate the red, white and blue together for a "good ol' American feel." I worked closely with my father to give him the perfect logo he had envisioned on paper, creating multiple versions using various colors.

I put together his business cards along with composing the light banners pictured below. Cool Daddy-O's Ice Cream and Grill is set to open in the summer of 2015.

Fonts Used:

Air Americana, Baskerville Bold

Program(s) Used:

Adobe Illustrator

Book Cover Design

The Time Keeper

This book cover design for Mitch Albom's "The Time Keeper" portrays the idea of being under the mess of time. The author stresses using one's time to its full potential. I feel that this cover was successful in achieving a time-centered feel, while the warm and cool color palette gives it cohesiveness.

Fonts Used:

Notera, Bank Gothic, BauerBodoni BT

Program(s) Used:

Adobe Photoshop, Adobe InDesign

Aquarium Event Poster

Octapalooza

Octapalooza is an imaginary aquarium exhibition. For this project, much time went into the idea-building process, as did the design production. It is modeled after an old circus poster and the colors and texture reflect that. The target audience for this poster is young children who are always the most excited ones at an aquarium. The finishing touches include printing on vinyl and a spot varnish on the word "Octapalooza."

Fonts Used:

Carnivalee Freakshow, K22 Ambelyn Condensed

Program(s) Used:

Adobe Photoshop, Adobe Illustrator

Web Series Logo

Surfers

This logo for the YouTube series "Surfers" was created at my internship at Dreamworks' AwesomenessTV. It was actually chosen and used for the web series. The only real parameter for this project was that the colors were to be bright and upbeat to resemble summer. The logo is bright and youthful to match the young ladies and gentlemen in the web series.

Font Used:

Blenda Script

Program(s) Used:

Adobe Illustrator

Movie Poster Character Series

Monsters Inc.

This movie poster character series is for Disney and Pixar's "Monsters, Inc." The idea for this poster series came from a scene in the movie where Sulley, the big, furry blue monster was always winning "Scarer of the Month." I took three of the main characters, made them into their own "Scarer of the Month," and placed them into a bulletin board setting. It appears as if someone has drawn on the photos of the monsters, engaging audience connection.

Fonts Used:

Opine Heavy Regular, Bookman Old Style Bold

Program(s) Used:

Adobe Photoshop

Eco-Campaign Logo

Save Water, Protect California

This is a logo for the "Save Water, Protect California" Campaign. While applying for an internship, one of the requirements was to come up with a logo for this campaign. I used the imagery combination of a water droplet and a lock to emphasize the idea of keeping water and California safe. Also, the negative space shape of the lock is enveloping the word "save" and "protect," putting further meaning to the campaign. My color choice reflects water and earth.

Font Used:

Adobe Caslon Pro Regular

Program(s) Used:

Adobe Illustrator

Iphone App Concept

Cyberflora: Online Flower Delivery

Cyberflora is an Iphone application concept for online flower delivery. Within the app, one would be able to build their own bouquet or choose from bouquets based on occasion or flower type. The logo is completely hand illustrated and incorporates elements of both flowers and technology. As for the color palette, I stuck to a cyber-feeling blue as well as a light yellow symbolizing the delicacy of flowers.

Fonts Used:

Autumn, Candara Regular

Program(s) Used:

Adobe Photoshop, Adobe Illustrator

Non-Profit Promotional Product

Share a Bear, Save a Child

"Share a Bear, Save a Child" was created as a campaign for the non-profit organization, Save The Children. In this campaign I created, when one teddy bear is purchased, another will be sent to a child in need. All proceeds will go towards giving the children the education and resources they deserve. Red was chosen as the accent color to represent love and compassion.

Fonts Used:

Coolvetica, Neou Thin

Program(s) Used:

Adobe Photoshop, Adobe Illustrator

Animated Movie Teaser Posters

Wall-E

This poster for Disney and Pixar's Wall-E is a teaser poster meant to evoke the emotion of isolation. I communicated that by using a large amount of white space to single out the image of Wall-E. This poster also conveys isolation by engaging audience interaction through eye contact, making it feel like Wall-E and the viewer are the only two people around.

Fonts Used:

Eurostile, Bebas

Program(s) Used:

Adobe Photoshop, Adobe Illustrator

Ice Age: The Meltdown

Also a teaser poster, this design for Ice Age: The Meltdown was intended to communicate the joy and happy-go-lucky nature of Sid the sloth. Staying with the blue color palette adds to the icy feel of the film, while keeping the blues vibrant clearly communicates that the poster is for a children's movie.

Font Used:

Futura Bold

Program(s) Used:

Adobe Photoshop

Storyboard Illustration

The Adventures of Boybot: Boybot Smells an Adventure!

This 5-panel storyboard started from simple 2 inch thumbnail sketches and was then completely inked and colored in Adobe Illustrator. In this adventure of Boybot, he dreams of one day having a nose like all the other robots. He decides to voyage outdoors where something shiny catches his attention. He moves closer to see what it is and THUNK! Out comes a magnet that attaches right to his metal face where a nose belongs. Boybot now has a nose just like he dreamed of.

This illustration was intended for younger audiences and the vibrant colors and adorable robot character clearly portray that.

Program(s) Used:

Adobe Illustrator

Architectural Exhibition Poster

3DELUXE: Corporate Fluidity

The process of this poster project began with building an improvisational grid structure based off of architecture by a chosen architect or group of architects. I took the implied straight lines and curved lines from the buildings to create the line grids. After the grids were formed, I combined sections of the grid and filled them in with blocks of color. The next and final step was adding type and imagery.

Keeping contrast within the type and color scheme were my main goals for these posters because of the fact that the architect group I chose used curvilinear as well as straight edges. The title that I chose demonstrates contrast because corporate style is usually strict and straight edged and fluidity speaks for itself, being fluid and free-flowing.