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Tuesday, June 13, 2017

Summer Hair Care Tips with Pureology Artistic Ambassador Ruth Roche

For several seasons, beach waves and “lived-in” looks have
been in vogue for hair with a popularity brought about from the runway to
Coachella … and these looks show no signs of an exit. Why would they? Beach
waves and “just out of bed” hair is sexy and so easily achieved! A big bonus to
these looks is the advantage of not having to re-do your ‘do the next day. For
those of us with color-treated hair, another bonus is the incentive to not over-cleanse
our hair, which ultimately results in expedited color fading and hair damage.

Pureology offers up a different way to cleanse hair with the Pureology Cleansing Condition range. The Pureology Cleansing Condition range offers three low-foam cleansing
treatments that gently cleanse the hair while simultaneously softening,
improving elasticity and helping preserve color. The line is customizable based
on hair type and is versatile as Cleansing Conditions feature gentle formulas
that can be used on their own or incorporated into one’s existing regimen,
resulting in hair that is healthy.

For anyone, but especially those with color-treated hair,
try incorporating a cleansing condition like Pureology’s Cleansing
Conditions ($34 each), into your regular hair care regimen 1-2 times per week.
Because Pureology’s formulas are low-foam and created specifically for
color-treated hair with the AntiFade Complex, they help to maintain a healthy
cuticle for smooth strands that retain your color.

Conditioning cleansers are great for curly hair because most
curly hair clients find that shampooing her hair every day with regular shampoo
tends to dry it out. Conditioning cleansers keep more moisture in the hair,
keeping hair from getting too big and the curls from separating.

In terms of usage, if your hair and scalp tends to be
drier, once a week is sufficient. If your hair is on the normal side, 2 to 3
times per week is great. If your hair is thin, alternate to three times a week
with regular shampoo and once a week with cleansing conditioner.