Conquer the Blank Page: 5 Tips for Writing Killer Blog Content

Posted on: November 8th, 2013

Content writing can be tough. For content writers, there’s nothing more deterring than a tiny vertical line blinking on an empty white page. What’s more, today’s digital world is heavily content-driven, creating a need for quality and compelling pieces. Regardless of what business you’re in, blog and news content is a surefire way to drive traffic to your website and build communities around your products and services.

But once again, the empty white page stands in your way. Fear not! Conquer the emptiness by writing killer blog content. Make these 5 tips your weapons of choice:

1. Storytize Everything

Yep, we made that word up. Before you spill out facts, information, and advice, think about the entertainment value. Identify what it is you want your reader to take away from your piece, and then craft a story around it. A story will set your content apart and make it easier and fun to write and read. #storytize

2. Find Problems & Fix Them

The issue for some is figuring out what to write about. There’s a slew of content out there that may very well relate to the brand or business it represents, but doesn’t resonate with the reader. Understand your audience and figure out what their problems are and how you can provide solutions. Solve and conquer!

3. Be Timely

What are people talking about today? What’s topical? What’s the buzz? Find out what’s trending and use it as inspiration. Create content that adds to conversations that are actively going on.

4. Be Bold

Push the envelope. Take risks and write about what you believe in. There will be naysayers but that’s not necessarily a bad thing. Viral, shareable content only occurs when people are passionate about what’s been said. Take a stand and say something people can get behind.

5. Dress It Up

You’ve spent all this time obliterating the emptiness of the white page; it would be a shame if no one cared to read it. That’s why one of the most important aspects to creating killer blog content falls in the lure. How do you draw the reader in? Killer headlines and engaging visuals—that’s how. Don’t underestimate the power of a title. Make it just as thought provoking and engaging as the piece you’ve created. And give your readers some kind of visual to suck them in before they’ve even begun to explore. Supplement your post with graphics, photos and videos that add value to your message.

That was short and sweet. Take our advice and you’ll be killin’ it in no time.

Need quality content? We’ve got a dedicated team of writers waiting for your call. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.