Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. How does one know where to begin? Next week, Beth Kanter, co-author...

Knowing what your supporters want to read should be a huge part of your marketing strategy. But how do you know what they want? Ask! Read how Jennifer Charney, communications manager of Save the Redwoods League, started surveying her readers and how the results affected their content. ~Kivi Guest Post by Jennifer Charney of Save the Redwoods League You can gain prospects, testimonials and surprising insights that’ll help you show...