Datalink also recently formed a new Advanced Services business unit as a way to add consultative services to its hardware sales, Lidsky said.

"The key to our services business is tight integration with our core business, and the ability for both to leverage each other," he said. "Shawn is already running our infrastructure business. We felt we needed someone to pay attention to the growth of the infrastructure business and of our advanced services businesses, and the integration of the two."

One of O'Grady's primary tasks will be to ensure that integration, Lidsky said. "We want to make sure our data center customers see our infrastructure and our services strength and get the best of both," he said. "It's important to have a senior executive who can oversee this and ensure that it works with our customers."

Prior to his late November promotion to COO, O'Grady was Datalink's executive vice president where he handled field operations.

Datalink has shown steady growth over the last couple years. The company in October reported revenue for its third quarter, which ended Sept. 30, of $139.6 million, up 33 percent over the same period as last year.

Doron Kempel says selling hyper-convergence can be challenging for solution providers, but success will come from taking business from competitors that are unprepared or hesitant to embrace the technology.