Word comes from AMD this afternoon that as of today they’re going to be expanding their Never Settle Reloaded bundle. The bundle, which launched a bit over two months ago, will be adding a new game along with being expanded to cover more AMD video cards. And in an unprecedented twist, certain aspects of this are being made retroactive.

The most important facet of today’s announcement is that AMD is going to be that AMD is adding Ubisoft’s just-announced retro-styled first person shooter, Far Cry 3 Blood Dragon, to the entire lineup. Being released on May 1st, Blood Dragon is essentially a value priced shooter spun off of Far Cry 3, using Far Cry 3’s engine and game mechanics as the basis of its mini-campaign. Every AMD card from the 7700 up will now include this game, even those bundles that don’t include Far Cry 3 itself.

What makes this particularly interesting and unusual is that the Blood Dragon offer is being made retroactive. Along with new redemptions of the Never Settle Reloaded bundle, anyone who has previously redeemed the bundle will be getting Blood Dragon too, with AMD sending out keys to all of the email addresses involved in earlier redemptions. At $15 Blood Dragon is not a full-budget AAA game, but nevertheless this is unprecedented to say the least; we cannot recall any time in which a video game bundle has been retroactively expanded like this.

Finally, along with adding Blood Dragon to the bundle, AMD will also be extending the bundle to their Radeon HD 7770. 7770 owners will now get vouchers good for Far Cry 3 and Blood Dragon when purchased from participating retailers. With 7770s regularly going for under $100, this marks one of the very few times we have seen any kind of video game bundle of substance offered with a card this cheap, assuming of course new 7700 buyers haven’t already picked up Far Cry 3 in the last 5 months.

Wow thats pretty awsome, I was already thinking about buying this since it doesnt require far cry 3 since I have that on xbox but now its included in the never settle bundle, originally I was thinking that kinda sucks since I bought a 7850 two weeks ago but no big deal since I got a value six times the price of it but no amd is giving to everyone who has redeemed the never settle bundle. Say what you want about amd but that is pretty awsome, dought nvidia or anyone else would do that.Reply

If Nvidia was doing that the games would have been locked with the cards serial number. If AMD hardware was found in the system games would start only in 800X600 resolution until that unholy hardware removed and burned with gasoline.Reply

Hey Ryan -- On a related-unrelated note, when is GPU 2013 going to be added into Bench? It's been a while since the game/test lineup debuted with the Titan launch, but I haven't seen anything on the Bench side yet.Reply

I think going retroactive is for freaking awesome. How many other tech businesses do things to take care of existing customers rather than focusing on wooing new ones or treat good customers like cash flow streams for every single little thing they want to do. 78xx and above customers likely buy new parts all the time so treating us well with no strings attached is brilliant to me.Reply