Linkbaiting is a great link building technique. When you create an interesting newsworthy topic, keeping SEO writing techniques in mind and post it on popular social media channels... this content/ feature acts as a bait and encourages others to link to it.

To make the most of it,- Launch interesting videos/ images- Create content with soft humour/ controversy- Be the first to expose a scammer

Link building is a good technique which we use to get quality back link. Somehow we can say it is same as link referral but it depend on your content quality. Frequently link bait considers instant news/latest video. If you would like to make link bait it depend on your content quality. Someone who read your content and when he found good content/post/article/video then he use your post link as a reference of his article/post.