Think
Data

DATA: THE FOUNDATION STONE UNDERLYING THE SUCCESS OF EVERY DEMAND GENERATION CAMPAIGN

– and consequently a common cause of failure too. Outcomes, responses, leads and conversion rates depend not just upon the quality of your base data, but also upon the intelligence with which it is selected and targeted. As an agency we take data seriously. We don’t blame lack of response on poor quality data – that’s our responsibility to get right from the start.