Now, in an advert for Kronenbourg, the Premier League icon has swum the English Channel - all for his love of beer and Britain.

Well, he's sort of swum the Channel. After wading into the sea - collar turned up, as is only appropriate - he swims out of the sight of his adoring fans. He then clambers up onto a luxury yacht and paddles the rest of the way in its on-deck swimming pool.

Cantona swimming on deck

The swim probably isn't up to Guinness World Record standards, to be honest. Still, Eric doesn't need world records to be magnifique.

He's still technically swum the Channel. Nobody can take that away from him.