The Division of Marketing and Communications tells Saint Louis University's story
through three marketing campaigns: Be a Billiken, "Higher Purpose. Greater Good.,"
and promotion of the bicentennial.

No one can tell these stories better than University students, faculty and staff.
That's why our advertising campaigns consistently feature members of the SLU community.

See the advertising campaigns that Marcom is currently running and where you can find
them.

Bicentennial

Saint Louis University is celebrating two centuries of educational excellence. See
some of the advertising surrounding this celebration, including our 200-Years-In-One
Challenge.

Video

In honor of our 200th anniversary, all SLU students, faculty, staff, alumni and others
beyond the University are challenged to contribute more than 1.75 million hours of
service.

Billboards

A billboard celebrating the bicentennial can be found along I-64 eastbound at Grand
Boulevard.

Audio

Challenge Introduction

Challenge Explanation

Your browser does not support the audio element.

Challenge Closing

Your browser does not support the audio element.

Challenge Explanation (60-second)

Your browser does not support the audio element.

Be a Billiken

The Be a Billiken campaign focuses on recruiting future Billikens and communicating
to prospective students what makes SLU unique. Through print and web content and advertisements
on digital radio, video streaming services and social media platforms, the campaign
aims to reach high school students.

Video

This video is running before Youtube and Hulu videos, with shorter versions running
on Snapchat.

Billboard

The "Be a Billiken" billboard can be found at the Grand Blvd. exit off I-64.

Social Media

These images featuring SLU students are currently running as advertisements on Facebook
and Instagram.

On the Web

You may see advertisements for SLU on the top or sidebars of websites you visit. Many
of these photos are also used in the University viewbook. These advertisements are
aimed at prospective students who are considering SLU or have started their application.

Music Streaming Channels

You can find audio advertisements for the campaign on Spotify.

Be Bold, 15-second spot

Your browser does not support the audio element.

Be Brilliant, 15-second spot

Your browser does not support the audio element.

Be Brilliant, 30-second spot

Your browser does not support the audio element.

Be Connected, 15-second spot

Your browser does not support the audio element.

Higher Purpose. Greater Good.

Video

This video has been used on social media and in commercials as part of the campaign.
You can also catch a version of this video while watching Billiken basketball games
this season on Fox Sports Midwest.