The page describes where and how companies will provide information about the specific ingredients in their cleaning products.

"Checking out SDA Ingredient Central is an easy way for consumers to find out how SDA member companies are sharing information about cleaning product ingredients," said Nancy Bock, SDA Vice President of Education. "This outreach effort is part of our industry's ongoing efforts to provide consumers with more information than ever before about the cleaning products they use safely and effectively every single day."

Ingredient Central evolved from the Consumer Product Ingredient Communication Initiative, developed by SDA, the Consumer Specialty Products Association, and the Canadian Consumer Specialty Products Association. The Initiative, launched January 1, 2010, provides consumers with information about the ingredients in products in four major categories: air care, automotive care, cleaning, and polishes and floor maintenance products.

Consumers will notice that the Initiative allows companies to use a variety of formats to help them learn about the ingredients in the products they are using. Companies will be sharing ingredient information on the product label; on the company website; through a toll-free telephone number; or through some other non-electronic means.

Ingredient Central also provides more detailed information about the industry Initiative, as well as SDA's consumer fact sheet on cleaning product ingredient communication.

The site will continue to evolve in the coming year as companies provide additional information about cleaning product ingredients.

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The Soap and Detergent Association (SDA – www.cleaninginstitute.org), the Home of the U.S. Cleaning Products Industry®, represents the $30 billion U.S. cleaning products market. SDA members include the formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and oleochemical producers. SDA and its members are dedicated to improving health and the quality of life through sustainable cleaning products and practices.