Botanero Moritas

BRANDING

The client

Botanero Moritas is a traditional Mexican cantina located in San Pedro Garza García, México, distinguished by its regional cuisine typical of Northern Mexico. The cantina was founded in 1939, making it a distinctive site that is rich in both tradition and history. Botanero Moritas is targeted towards young adults who are looking to enjoy good food, drinks, and a classic experience.

keywords

the objective

The rebranding for Botanero Moritas ensued when its owner, a Mexican ex-boxer, contacted us. The client was looking to revamp the place while keeping its rich tradition alive. The objective was to develop a casual environment that placed its regional cuisine as part of the experience.

the solution

The branding was renovated and modernized alongside the cantina’s interiors as well as its kitchen, while maintaining the essence of its past by keeping some of the original décor within the architectonic space. Botanero Moritas creates an environment that allows for a genuine experience typical of a historic regional cantina. — (A)