Why is my tracking platform showing incorrect Pops referral data?

As a general rule, if you're using a third-party tracker, make sure you've appended the {domain}macro to your creative URLs. This will track the domain or subdomain that matched for the impression and pass that data to your tracking platform.

Also, make sure you're looking at {domain} data in your tracking platform and not referral data that they might track automatically. Some tracking platforms automatically track referrals, which may pick up RTX Platform's serving domain instead of tracking the domain that matched for the impression.

TIP: Tracking data is automatically available to you in our in-house reporting tool!