(another Seinfeld-in-culture note before you read on to the latest Seinfeld-isms below)

Jerry was flying first class and living it up (while Elaine suffered in coach) when this line came his way. His seatmate was marveling at a comment he’d just made about the fudge sundae they were eating (“They got the fudge on the bottom. You see? That enables you to control your fudge distribution as you’re eating your ice cream!”).

Who knows what Jerry will discuss in his “comedic distribution” this Wed, April 4, when he brings his stand-up again to Norfolk, Virginia. But I’ll be there, marveling at his comments. Marveling as I laugh, that is, at the insights of a guy whose brand of comedy is still relevant enough after all these years to play to packed houses. Even those who don’t laugh at Seinfeld–either his act or his show–have to hand it to a guy who gets a standing “o” as he takes the stage.

Let us all marvel then at more recent evidence of how Seinfeld continues to “live it up” in practically every section of our lives, from cars to politics to…

Jerry starred in an Acura commercial, appearing as himself along with the Soup Nazi (and referring ironically to all the other Seinfeld characters). The ad aired during the Super Bowl–and more than 111 million people watched it. Acura’s website proved that a part of that audience was certifiably (still) smitten with Jerry: over 17,335,000 views logged on the “extended version” of the commercial by the Friday following the Big Game.

Tune in soon for a new Seinfeld-ism: a timely observation on spring (among other things) from a certifiable/smitten George.

﻿﻿﻿An aargh-umentative comeback to use on someone who tries to stick you with doing something that’s just wrong. So you’re stickin’ it right back to them.

Kramer’s fashion-designer girlfriend asked Jerry to wear a shirt she’d designed on his next TV appearance. Nodding to what she said–not really knowing what she’d said, because she was a “low talker”–Jerry soon found himself in a billowy, puffy, 17th century-looking shirt. Seeing the ambivalence in Jerry’s face, Kramer tried to cheer him up: “You’re gonna be the first pirate!” Jerry’s timbers shivered in this child-like reply.

That’s just wrong can be applied to a boatload of things (e.g., “See what they did with the peas in that dish?”). The point here is things that most people would agree are just not right–like stealing a marble rye from an old lady.

And people who try to get you to do something like that–that’s not right either. You’re driving down the road, for example, someone cuts you off, and the passenger in your car can’t just curse that terror on the highways; they want you to walk that plank too: “Cut him off!” your matey squawks, like some Iago-ish parrot in your ear.

Swatting such people off your shoulder with Jerry’s reply–that’s gold.