Research.Books.Writing

Information Wants to be Shared, published by Harvard Business Review Press in 2012, takes a fresh examination of the economics of information selling in the digital age.

Parentonomics

Parentonomics is the entertaining, enlightening, and often hilarious fruit of Gans' "research" into parenting. Incentives, Gans shows us, are as risky in parenting as in business.

Core Economics for Managers

In this engaging text, economic teaching is turned on its head. Specifically aimed at the management or MBA student, Core Economics for Managers covers the essentials but does so in ways that build on and reinforce the student's work experiences.