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Good food, good farming, good causes
Waitrose pioneered the sale of organic food in supermarkets and we continue to
lead the field with one of the largest organic ranges in the UK: Waitrose Duchy Organic,
which is celebrating 25 years in 2017.

From everyday tea and milk to noteworthy ales and biscuits, there are plenty of delicious
ways to make an organic choice. You’ll also be supporting the Soil Association’s Organic September in the process too. Read on for a history of Duchy Organic over the last quarter
of a century, and for more inspiration on how to choose organic.

Try something new with our limited edition organic mixed wine case. With only 50 cases available, make sure you snap one up quickly.

Celebrating 25 years

1992 His Royal Highness The Prince of Wales launches the Duchy Originals brand with his now-famous oaten biscuit.

2001 HRH The Prince of Wales donates the year’s profits from Duchy Originals, amounting to £500,000, to support farmers affected by the horrors of foot and mouth.

2004 Sales of organic food reach £1 billion. Market research company Mintel says that organic food has now entered the mainstream.

2004 Duchy Originals Ayrshire Organic Milk is launched, and the 180 Ayrshire cows at Highgrove’s Home Farm are among its suppliers. They all have names, and apparently like to listen to BBC Radio 2 while being milked.

2006 The number of products in the Duchy range hits 300, while annual sales exceed £54 million.

To commemorate 25 years, we asked 25 foodies and famous names – including Heston Blumenthal, Martha Collison and Phillip Schofield – to share their favourite recipes using Waitrose Duchy Organic ingredients.