In concert with her MAC Viva Glam campaign, Lady Gaga is encouraging Little Monsters to contribute profile photos to be incorporated into "the most beautiful thing she's ever worn." The cause is great, but this sounds potentially ominous. [Viva Glam]

Along with other businesses, Tokyo's many fashion companies started moving yesterday to the relative safety of Osaka amid the increasing fear of radioactive fallout. [WWD]

That said, worldwide the "luxury rebound" is likely to survive the crisis, so there's that. [WWD]

Coco Rocha is 'Bright & Beautiful' in what looks like an orange prison jumpsuit for the cover of Sunday Telegraph's Spring/Summer issue. [Fashion Copious]

""Baptiste, it's show time," Karl Lagerfeld bellowed on the gigantic set where he was directing a series of minifilms featuring Rachel Bilson and Baptiste Giabiconi for the forthcoming U.S. launch of premium ice-cream brand Magnum." Bilson plays a starlet and Baptiste a domineering photographer; there is apparently wig-throwing involved, also pointe shoes. [WWD]

Speaking of collaborations! Armani is dressing Ricky Martin for his Musica + Alma + Sexo world tour. Quoth Giorgio, "Ricky personifies today's modern man and is an extraordinary talent...Last summer, Ricky attended my Emporio Armani men's fashion show in Milan. We became enthusiastic over the prospect of collaborating again." [VogueUK]

Anna Wintour likes to serve chicken pot pie at events because, according to her chef, "it's quick to serve and moves things right along...It's got everything you need in there, vegetables and a meat for meat-eaters, in one course." Whether she likes it personally is another question entirely. [NYTimes]

This Tahari exec is suing the company for forcing him to work in New Jersey. Says Thomas Horodecki, "It was the smog. It was depressing driving to Jersey. The traffic was horrendous on Route 4, and they are pretty bad drivers. The stores are kind of cheesy for the most part." Indeed, it was more than his sensibilities could handle. "Mentally, I just started going crazy. I had a breakdown. I was crying to my partner ... Depression set in. I couldn't go to work anymore. I'm presently seeing a psychologist and [I'm] on Zoloft." [NY Post]

Reese Witherspoon will apparently once again be gracing the cover of May Vogue — which makes sense, since the timing will coincide with the Pattinson flick Water for Elephants. [Fashionista]

Retailers apparently "tested the waters" with raising prices in February. It didn't take. Now they may scale back. [WWD]

The Fashion Spot feels the Alexa Chung-spearheaded midriff-sliver could be a "disaster waiting to happen" if it takes hold. We're guessing it won't. [The Fashion Spot]

Carine Roitfeld's memoir, Irreverent, drops in October. Described as an "image-heavy tome," it'll apparently be a "scrapbook" of the fashion icon's life (so far.) Wintour's also listed as a contributor, although exactly what this means is still unclear. [VogueUK]

This new Jockey underwear is supposed to keep your nethers 3 degrees "cooler." The technology was developed for astronauts, which still doesn't explain why we need it. But given the "summer leather" trend, the time might be ripe! [Fashionista]