Boomers: They’re What’s For Breakfast

MIDDLE BOOMERS: A SEPARATE DEMOGRAPHIC GROUP; NEW METLIFE STUDY EXAMINES DIFFERENCES AMONG THE BABY BOOMERS
For decades, American Baby Boomers have been characterized as a bloc of people who think and act as one monolithic generation. However, recent data from the MetLife Mature Market Institute, show that Young, Middle and Older Boomers grew up during disparate “eras” and are now at different stages in their lives. They should, perhaps, be treated as separate demographic groups.

“The Middle Boomers, now 52 to 58 years old and 29 million strong, are very much a generation of the 60s,” said Sandra Timmermann, Ed.D., director of the MetLife Mature Market Institute. “They identify with the Vietnam War, the Kennedy assassination and the women’s movement, identifying the war as the event that most influenced them in their youth. They are distinguished most by a change in culture through political and social activism. But, like the proverbial often neglected ‘middle child,’ they have rarely been noted as having an identity of their own, although they are different in many ways from the Oldest and Youngest Boomers.”

About Dr. Bill Thomas, ChangingAging.org

Bill is a visionary leader in the online Changing Aging movement and a world-renowned authority on geriatric medicine and eldercare. Bill is founder of two movements to reshape long-term care globally – The Eden Alternative and Green House Project. He is currently traveling the country influencing culture change with the Age of Disruption Tour.