Our Marketing Services

What we do

Integrated Marketing Communication (IMC) is a term used to describe
a holistic approach to marketing communication that ensures consistency
of message and the complementary use of media.

In today’s consumer controlled markets, getting your company’s
message across requires out-marketing your competitors. Companies
are responding to this evolution by moving from mass advertising
to multiple forms of communication and from relying on mass media
to using more specialized (niche) media, which are centered around
specific target audiences.

At ABS, we specialize in providing integrated marketing communication
services. Our comprehensive service mix is built on four distinct
and integrated Pillars enabling us to provide a broad range of services
that can be easily customized and packaged to meet your specific
needs and available budget.

At ABS, we believe that Marketing is as integral for
a business as finance and management, and that an effective
marketing strategy can be the engine that drives your business
growth.

Having a well thought-out, clearly defined and strategically
implemented marketing plan will ensure that your marketing
dollars become a valuable investment rather than an unfortunate
expense.

Our specialized consultants will undertake an in-depth
assessment of your existing marketing program. We will then
work with your team to define your overall marketing objectives
and develop a detailed blueprints for your Marketing strategy.

As a full service IMC service provider, the planning
and implementation stages of your marketing strategy will
be managed by our Creative, Media and Production divisions.

A well designed visual identity allows you to consistently
convey a cohesive marketing message and image. Whether it
is your company logo, business card, brochure, your indoor/out-door
advertising, consistency in your theme and message is key
to successfully manage your Brand.

Our creative department ensures that any and all branding
and advertising services fit in with your requirements and
the image you wish to promote for your company, product
or service. We combine the creative skills of our in-house
design team, with the savvy of an advertising agency, and
the expertise of a communications firm to better serve our
clients’ needs.

In order to ensure that outputs are aligned with your
overall strategy and visual identity, our hands on creative
team works very closely with our other divisions such as
our media, production and web service lines.

The Internet continues to grow as an effective marketing
and communication channel. Your website is your online identity
and is an extension of your Brand and image. At ABS, our
Internet marketing solutions tie together creative and technical
aspects of the Internet including design, development and
promotion. We can advise you on the optimal mix of available
e-solutions that best fit your company size and marketing
needs.

Whether it’s a simple static site, a dynamic website
or a web-portal… whether it should be a high tech fully
animated flash site, or hybrid HTML-Flash site, or a database
driven dynamic site, our team of dedicated programmers,
developers, designs, animators and marketers have the expertise,
resources and ability to manage your online presence and
E-branding.

Having a website is not enough... your online success
also depends on having an effective Online Strategy. Our
Internet marketing solutions revolve around the placement
of media along different stages of the customer engagement
cycle. Our online promotional mix include tools such as
Search Engine Marketing (SEM) and Search Engine Optimization
(SEO) to banner ads on specific websites; e-mail marketing;
and various Web 2.0 strategies including Social Media Marketing.

Our Media & production division works to ensure that
all outputs of your visual identity and campaigns are produced
with the highest quality and effectiveness. Many of our
services are produced in-house and for all services that
are outsourced, we are highly selective with our suppliers
and partners.

Working with our clients early into the process, our
professional and resourceful team will advise you on the
best mix of media channels (ATL & BTL) and tools suitable
for your campaign objectives, target audiences and available
budget.

Our media and production division is constantly adding
new products and services to its mix. The services include
comprehensive printing solutions, media selection, placement,
management and monitoring, professional task photography,
event management, architecture and interior design for your
branded environments and much more.