Privacy Policy

Updated April 5, 2018

My Baby's Family, LLC ("MBF", "we", "us", or "our" as applicable) respects
the privacy of the users of our website, mobile site, or mobile application
(collectively the "Site"), and are committed to safeguarding it through
this policy (the "Privacy Policy").

This Privacy Policy describes the types of information we may collect from
you or that you may provide to us when you use the Site and the privacy
practices of our Site. Specifically, it outlines the types of information
that we may gather about you while you are using the Site, and the ways in
which we may use and share this information. This Privacy Policy applies
only to information we collect, or that you provide, on or through the
Site. It does not apply to any information you may provide to us, or that
we may collect, via email exchanges, text messages, offline through any
means, or by or from any third party, including through any mobile
application or website that might link to or be accessible from the Site.

Please read this Privacy Policy carefully. By visiting and using the Site,
you agree that your use of our Site, and any dispute over our online
privacy practices, is governed by this Privacy Notice and our Terms of Use.

We may change our Privacy Policy from time to time, in which case we will
post the revised Privacy Policy on the Site. In the event of such changes,
we may require you to consent to the revised Privacy Policy before being
provided continued access to the Site. In any event, by continuing to use
the Site after we post any such changes, you accept the Privacy Policy as
modified.

How We Collect Information

Information You Provide
. We may collect and store information that you voluntarily supply to us
while on our Site. This may include information that can be used to contact
or identify you, such as your name, email address, or postal address. Some
examples of this type of information include information that you
electronically submit when you contact us with questions or participate in
surveys, information that you post on blogs, discussion forums, or other
community posting and social networking areas on our Site, and information
that you electronically submit when you complete an online registration
form to access and use certain features of our Site. Please note that
information you post on blogs, discussion forums, or other community
posting and social networking areas of our Site (the "Posted Content") may
be visible to, or accessible by, the general public; you are advised to use
caution and care in submitting Posted Content. We also may contract with a
third party service provider for the collection and processing of certain
information (including a credit card number and other financial
information) from those users who make purchases or have payment
transactions on our Site.

Location Information.
We may collect location information that you provide. Certain devices and
browsers contain unique identifiers that can be used to identify the
geographical location of the device. When you use such a device or browser
to access our Site, your device or browser may automatically collect or
transmit your location information. We also may collect GPS information
from the device if the device transmits it. If you choose to enable certain
features on our Site that require your geographic location, then we will
collect and store that information in connection with the features.

Other Information Automatically Collected to Improve the Site and
Deliver Targeted Advertising.
As you navigate and use the Site, we may collect and store information
through a variety of automatic data collection technologies, such as
browser and flash cookies, pixels, and web beacons about your use of our
Site, including device identifying information such as IP addresses, MAC
address, or other device-specific alphanumerical ID numbers, the make and
model of your device, the wireless provider associated with your device,
whether you downloaded an app, the source of the download of the app (for
example, whether via a particular advertisement for the App), when the app
is launched, how many times a particular page within the Site is visited,
which features the users interact with, and your device or computer's
connection to the Internet. If you choose to connect to our Site through a
social network such as Facebook, we may automatically collect your profile
information. These things allow us, among other things, to improve the
delivery of our web pages to you and to measure traffic on the Site.

The information we collect may be collected directly by us, or it may be
collected by a third-party website hosting provider, or another third-party
service provider, on our behalf.

We also may use "cookies" and other similar technologies on the Site.
Cookies are small files that are placed on your hard drive for
record-keeping purposes and to enhance your experience with the Site. By
showing how and when visitors use the Site, cookies help us deliver
advertisements, identify how many unique users visit us, and track user
trends and patterns. They also prevent you from having to re-enter your
preferences on certain areas of the Site where you may have entered
preference information before. This Site also may use web beacons
(single-pixel graphic files also known as "transparent GIFs") to access
cookies and to count users who visit the Site or open HTML-formatted email
messages.

How Information is Used

How We Use Information.
We use the information we collect from you while you are using the Site in
a variety of ways, including, for example:

To present the Site and its content to you.

To provide you with information, products, services, or content that you request from us.

For the purpose for which the information was submitted.

To provide you with notices and information regarding your account or subscription.

To carry out or obligations or enforce our rights under any contracts entered into between you and us, including the Terms of Use.

To notify you of changes to the Site.

To allow you to utilize interactive features of the Site.

To measure Site traffic and other use metrics or patterns.

To improve the Site.

We may use location information, provided by you or information
automatically collected, in order to provide you with content, services,
and advertising that is relevant to your geographic area. We may combine
information we collect from you while you are using our Site with
information that we collect from other sources to customize features,
content, and advertising that appear on our Site.

In addition, we may use any information submitted by or collected from you
via the Site for any purpose related to the Site, including to contact you
for customer service purposes, to inform you of important changes or
additions to our Site or the services offered over our Site, and to send
you administrative notices and any other communications that we believe may
be of interest to you.

Your Choices
. When we request information from you on the Site, you may always choose
not to provide us with that information. If you decline to supply or
provide us with certain information while using the Site, you may not be
able to use or participate in some or all of the features offered through
the Site.

If you want to limit the information that is automatically collected while
you use our Site, most web browsers allow you to disable certain
functionality or set certain privacy settings that disable the use of
cookies or other similar collection technologies. If you choose to disable
cookies or turn off other functionality, you may not be able to use or
participate in some or all of the features offered through the Site.

How Information is Shared

Sharing with Affiliates, Partners, and Third Party Service Providers
. We may provide your information to our affiliates or to third parties,
including our third party service providers and contractors, for purposes
related to Site administration and other services. For example, if you use
a credit or debit card to complete a transaction on our Site, you may be
required by a third party processor or fulfillment company to provide your
credit card number for processing your transaction.

We also make some content, products, and services available through our
Site through cooperative relationships with third-party providers, where
the brands of our provider partner appear on the Site in connection with
such content, products and/or services. We may share with our provider
partner any information you provide, or that is collected, in the course of
visiting any pages that are made available in cooperation with our provider
partner. In some cases, the provider partner may collect information from
you directly, in which cases the privacy policy of our provider partner may
apply to the provider partner's use of your information. The privacy
policies of our provider partners may differ from ours. If you have any
questions regarding the privacy policy of one of our provider partners, you
should contact the provider partner directly for more information.

Sharing Information with Third Parties for Advertising and Other
Promotional Purposes.
We may use third-party service providers to target and serve some of the
advertisements you see on the Site. We may share technical or aggregate
information, such as type of pages viewed and categories of interest, from
our Site with these service providers and advertisers for their use in
displaying ads on our Site. These third party providers and advertisers may
use their own browser or flash cookies, web beacons and similar
technologies to collect technical information (such as device unique
identifier, IP address, MAC address, browser type, pages visited, and
location information) from users of the Site that is generated
automatically as a user views or interacts with an ad. These service
providers may use that information, sometimes in conjunction with similar
information gathered through other websites and other sources, to deliver
advertisements on this Site, and on other websites.

Unless you affirmatively provide information within an ad, the data
collected in connection with the ads, ad serving and ad targeting on our
Site does not include your name, address, email address or telephone
number, but it may include the device unique identifier, IP address, MAC
address and location information of your computer or device. The use and
collection of information by third-party advertising service providers is
governed by the relevant third party's privacy policy and is not covered by
this Privacy Policy.

For information about use of your information by us and by third-party
advertising service providers for advertising, see the section "Data
Collected in Connection with Ad Serving and Targeting."

Sharing with Third Parties for Other Purposes
. Please be aware that we may occasionally release information about our
visitors if required to do so by law or if, in our business judgment, such
disclosure is reasonably necessary: (a) to comply with legal process; (b)
to enforce our Terms of Use; or (c) to protect the rights, property, or
personal safety of our Site, us, our affiliates, our officers, directors,
employees, representatives, our licensors, other users, and/or the public.

Please also note that as our business grows, we may buy or sell various
assets. In the unlikely event that we sell some or all of our assets, or
our Site is acquired by another company, information about our Site users
may be among the transferred assets.

Data Collected in Connection with Ad Serving and Targeting

We may use cookies, web beacons and similar technologies, or a third-party
ad serving software, to automatically collect information about site users
and site activity, and we may use this information to, among other things,
serve targeted advertisements on this site. The information collected
allows us to analyze how users use the site and to track user interests,
trends, and patterns, thus allowing us to deliver more relevant
advertisements to users.

We also may use third-party service providers, to target and serve some of
the advertisements you see on the pages of our Site. We may share technical
or aggregate information about your interaction with our Site, such as type
of pages viewed and categories of interest, from our Site with these
service providers for their use in displaying ads on our Site. These
providers may use their own cookies, web beacons and similar technologies
to collect similar information from our Site. These service providers may
use that information, sometimes in conjunction with similar information
gathered through other websites, to deliver advertisements on this Site,
and on other websites that participate in our service providers'
advertising networks, that are tailored to match the perceived interests of
consumers. The information obtained by our third-party service providers
also may be used to help measure and research an advertisement's
effectiveness, or for other purposes.

The use and collection of information by third-party advertising service
providers are governed by the relevant third party's privacy policy and are
not covered by this Privacy Policy.

Information You Post to Blogs, Discussion Forums and Other
Community Posting or Social Networking Areas

Please keep in mind that whenever you voluntarily make your personal
information or other private information available for viewing by third
parties online, such as on blogs, discussion forums, or other community
posting or social networking areas of our Site, that information can be
seen, collected, and used by others besides us. We cannot be responsible
for any unauthorized third-party use of such information.

Children's Privacy Statement

This Site is not intended for children under the age of 13. We do not
knowingly collect any personal information from a child under 13, and no
one under age 13 shall provide such personal information to us. If you are
under age 13, you shall not use the Site or provide any personal
information about yourself through the Site or any interactive features of
the Site. If we become aware that we have inadvertently received personally
identifiable information from a user under the age of 13 as part of the
Site, we will delete such information from our records.

How To Make Changes to Your Information

If you are a registered user of our Site, you can make changes to your
account information by logging in to the Site and using the tools available
via the Site.

Security

All information we gather on our Site is stored within databases to which
only we and our services providers are provided access. However, as
effective as the reasonable security measures implemented by us may be, no
physical or electronic security system is impenetrable.

Security protocols depend on you as well. If you have created or been given
login credentials for the Site, you should not share these with a third
party and should keep them confidential and for your own use.

We cannot guarantee the security of our Site's servers or databases, nor
can we guarantee that information you supply will not be intercepted while
being transmitted to us over the Internet.

Links to Other Sites

Our Site may include links to other websites and provides access to
products and services offered by third parties, whose privacy policies we
do not control. When you access another website or purchase products or
services from a third-party, use of any information you provide is governed
by the privacy notice of the operator of the site you are visiting or the
provider of such products or services.

Your California Privacy Rights

California Civil Code Section 1798.83, also known as the "Shine The Light"
law, permits our customers who are California residents to request and
obtain from us once a year, free of charge, information about the personal
information (if any) we disclosed to third parties for direct marketing
purposes in the preceding calendar year. If applicable, this information
would include a list of the categories of personal information that was
shared and the names and addresses of all third parties with which we
shared information in the immediately preceding calendar year. If you are a
California resident and would like to make such a request, please submit
your request in writing to: