Get a group of politicians together and they often skip right over the important issues and on to agenda items that leave the rest of us scratching our heads. Remember the U.S. House of Representatives and the “action” that called for French fries served in the restaurants and snack bars run by the House to be renamed freedom fries?

Another equally important proposal was recently put forth by the British Parliament: changing the name of London‘s famous clock tower — known throughout the world as Big Ben — to Elizabeth Tower in honor of Queen Elizabeth’s Diamond Jubilee.

Okay, yes, Big Ben is simply a nickname that originally referred to the bell inside the tower (though few people distinguish between bell, clock and tower these days). And yes, it was even once known as Victoria Tower and is now officially recognized as the Clock Tower. But really, billions of people the world over know the entire tower as Big Ben. Why mess with brand name recognition?

It’s simply not as sexy to snap a photo of oneself in front of the tower and tell friends, “Here’s me in front of Elizabeth Tower.” Though as one writer here said, maybe people will just call it Big Beth.