GoMobileSolutionshttp://gomobilesolutions.com
Industry Leader in modern mobile marketingMon, 14 Apr 2014 04:50:28 +0000en-UShourly1http://wordpress.org/?v=4.1.1GOMOBILE SOLUTIONS TAKES HEAVYWEIGHT PRIZE WITH EVENT APP FOR CHANGING THE GAME FITNESS AND BUSINESS EVENT. IT TURNS EVENT INTO SOCIAL ENGAGEMENT.http://gomobilesolutions.com/gomobile-solutions-takes-heavyweight-prize-with-event-app-for-changing-the-game-fitness-and-business-event-it-turns-event-into-social-engagement/
http://gomobilesolutions.com/gomobile-solutions-takes-heavyweight-prize-with-event-app-for-changing-the-game-fitness-and-business-event-it-turns-event-into-social-engagement/#commentsMon, 14 Apr 2014 04:49:31 +0000http://gomobilesolutions.com/?p=1227Continue Reading →]]>Event App Featured Top Speakers Updates And Features

That Kept Attendees Connected And Engaged

LAS VEGAS. (March 2014) – GoMobile Solutions, a leader in mobile marketing, announced that their newest mobile app for special events used by Changing the World Business and Fitness Event recently in Las Vegas hit a “home run” with promoters, guests and speakers. The custom mobile app built especially for this event held February 27th thru March 1st in Las Vegas was used exclusively and enabled the thousands of attendees to track agendas and special events. The 3-day event featured everything from personal brand building and coaching to understanding personal wealth management.According to Olivia Skinnerwho organized the event, everything was put into the app that we needed. She says: “GoMobile delivered, we had an awesome app, with great functionality, the guys loved it, used it, rated it. With such a busy schedule, knowing everyone in the room had access, on the move, to the agenda, and the ability to send push notifications was invaluable for timetable changes, VIP event locations, and just general awesomeness. GoMobile helped us Change The Game – Changing The Game 2014.”

GoMobile Solutions makes custom mobile apps for any type and size event such as the Underground X recently held in New Orleans, the Local Marketing Summit of 2013 and their own global conference GoMobile LIVE. CEO Damien Zamora notes that apps are always as unique as the event. “For Olivia we created an app that was simple yet very effective,” says Zamora.

NEW ORLEANS. (March 1, 2014) – GoMobile Solutions, a leader in mobile marketing, announced that their latest mobile app for special events was a huge success. The custom mobile app built especially for the 10th annual, Underground Online Seminar in New Orleans featured the daily schedule, info on speakers and on-going updates on events and local happenings. The event named, “the must-attend conference for entrepreneurs,” by Forbes, attracts some of the biggest players in the online space, digital trendsetters, and out-of-the-box Internet innovators from around the globe to share and learn the most advanced online business strategies and tactics. According to Yanik Silver, creator and organizer of the event: “Damien Zamora, my friend and CEO of GoMobile Solutions has been a huge contributor to our event and the mobile app his team created really captured the excitement I was looking for and was a hit with the attendees.”

GoMobile Solutions makes custom mobile apps for any type and size event such as the Local Marketing Summit of 2013 and their own global conference GoMobile LIVE. CEO Damien Zamora notes that apps are always as unique as the event. “For Yanik we created an app that also featured a contest for the funniest photo, and the winner received a free ticket to next year’s event valued at $2000,” says Zamora.

Damien was also a speaker at the event. On the main stage he expressed the need for business owners to think mobile first. In a separate session, Damien shared his experiences in business and what drives him personally with a group of junior entrepreneurs under 23, who are part of a program called Maverick NEXT. “I think more than anything else that has helped me fuel myself and my team is passion; I always started every new venture by absolutely convincing myself that what I was doing was right.” He added: “My conviction turned into passion and passion is infectious and that’s what helps bind the team together.”

The speaker line up at the Underground X was made up of successful business professionals and thought leaders from around the globe who are eager to share their knowledge, time, treasure and talents. Every year scholarships are awarded to aspiring individuals giving them a chance to attend the event for free. “These young bright stars are our future.” Says Zamora, “They need our help and I’m just excited to be a part of it.”

About GoMobile Solutions

GoMobile Solutions is the industry leader in mobile solutions including apps, mobile optimized websites and improved local market search rankings providing exceptional technology, training, and services for companies and individuals seeking mobile marketing solutions that can improve their business and lifestyle. For more information go to www.gomobilesolutions.com

]]>http://gomobilesolutions.com/underground-x-goes-mobile-with-app-from-gomobile-solutions-it-turns-event-into-social-engagement/feed/0A Happy New Year for Mobilehttp://gomobilesolutions.com/a-happy-new-year-for-mobile/
http://gomobilesolutions.com/a-happy-new-year-for-mobile/#commentsMon, 20 Jan 2014 19:33:32 +0000http://gomobilesolutions.com/?p=1216Continue Reading →]]>2013 was a bumper year for mobile. Central to the industry’s worldwide growth was mobile data consumption, driven by consumers’ ongoing love of all things app related. And, not only did the US market share for mobile apps increase 81% according to Distimo, revenue from app development rose alongside it.

But that was then, and this is now. What we really want to know is what’s in store for mobile throughout 2014. Will mobile payments capture users’ imaginations in a big way? Or perhaps it will be the year cloud-based data storage goes large. And don’t even get us started on the buzz surrounding tablet advertising.

As luck would have it, Chetan Sharma Consulting has identified a number of leading trends based on its Mobile Predictions Annual Survey.

Biggest Mobile Stories of 2014

Even before the New Year had begun industry experts were predicting the trends that would transform mobile in 2014. Mobile Predictions Annual Survey respondents expect global data growth to be the biggest news for the third consecutive year.

Biggest Players in the Mobile Industry

While Google, Apple, Samsung and the mobile carriers are expected to continue as the most influential players in the biz, Amazon, Qualcomm, Facebook, Microsoft, and Ericsson have also secured places in the top ten according to the survey.

Mobile Categories that will Capture Consumers’ Imaginations

Industry experts are expecting big things from connected devices and wearable computing in 2014. While early models are a little rough and ready, entrepreneurs continue to push the boundaries of what’s possible.

Most Popular Consumer Mobile Applications

The mobile applications that have captured the imagination of the developed world differ from those in emerging countries. Categories Messaging, Mobile Payments and Commerce, and Social secured the top three spots respectively in the developed world, while Mobile Health Monitoring, Social and Mobile Payments and Commerce made it onto the podium in emerging countries.

Which Tablet Platform will Dominate in Two Years?

Industry players expect iOS to continue owning tablet revenues, but Android will dominate in regard to units shifted. Despite making waves with its debut tablet Surface, Windows isn’t thought to be a real contender.

More than 50% of folk expect Amazon to launch its own smartphone in 2014. Other predictions include a Microsoft smartphone, and Samsung finally “forking” Android as its global audience on the open-source platform continues to grow.

Whichever product or service reigns supreme in 2014, one thing’s for sure: mobile has already changed the world. As CA Technologies’ Robert Stroud told MentorMate.com: “Mobility in 2014 will not be a fad, mobility will be the norm. Mobile will be “the” mechanism for everything we do, from shop to work!”

]]>http://gomobilesolutions.com/a-happy-new-year-for-mobile/feed/0Retailers STILL Aren’t Ready for Shopping via Tabletshttp://gomobilesolutions.com/retailers-still-arent-ready-for-shopping-via-tablets/
http://gomobilesolutions.com/retailers-still-arent-ready-for-shopping-via-tablets/#commentsTue, 07 Jan 2014 21:35:03 +0000http://gomobilesolutions.com/?p=1212Continue Reading →]]>2013 marked the year that tablets closed in on smartphones in relation to the value of retail sales made over mobile devices in the US.

Business Insider Intelligence predicts tablets will soon account for 50% of the total value of US retail sales made over mobile devices, despite there being significantly fewer tablets in circulation.

What is it About Tablets That Makes Them Optimized for Online Shopping?

BI Intelligence highlights their “lean back” potential. Their large screen and pinch-and-zoom feature enable customers to settle in for serious online shopping sessions, including up-close-and-personal product views, search, and web browsing. And in what should be music to the ears of US retailers, on average order values, retail traffic and conversion rates are better on tablets.

Despite the glut of positive statistics, online sellers continue to drag their heels when it comes to creating tablet-optimized shopping experiences for customers.

“Continue ignoring the tablet opportunity — as many have been — [retailers] risk missing out on sales on a channel that is quickly eclipsing smartphones,” Business Insider warns.

How Tablets are Closing the Gap on Smartphones as the US’ Preferred Mobile Shopping Device

According to ComScore, mobile devices now account for 59% of time spent on e-commerce sites.

Tablets are favored for high-level research at the beginning of the purchase process, and at the end to complete the sale.

BI Intelligence claims many consumers are dissatisfied with the shopping experience offered via tablets, both via sites and landing pages.

The current state of tablet sites fails to maximize on tablet-specific advertising, which data indicates audiences are highly-receptive to.

Americans have already begun to equate holiday shopping, such as Thanksgiving, Black Friday, and Cyber Monday, with e-commerce – in particular tablet shopping. While offline retail was down in 2013 over these three days, total e-commerce grew 24% to $4.6 billion.

There is nothing like the approach of something new, like a new year, to get us thinking about what we’d like it to look like. This is the time of year to take a moment to regroup. Whether you’re an individual planning your future or a business executive setting the course for the company, planning makes good sense because it gives us an opportunity to look and think ahead.

Plans can be extremely detailed and specific or they can be only high level and directional. Regardless of the format or outline we follow, there are 3 essentials to consider in creating a plan:

Get Real – As we look over the past year we should be able to see a pretty clear wake that we’ve created to get us to now. To go from here it’s important that we see the true reality of our situation. Are we better off or not than a year ago, happier, smarter, stronger, wealthier, more secure, successful etc. As an individual we might gravitate to happiness as a barometer whereas a company may look at the sales report. The main goal of this exercise is to be honest with the results of our efforts and to take responsibility for what brought us to here and then simply ask ourselves if we’re happy where we are.

What could be improved, changed, subtracted, nurtured, reinvigorated, or created etc. to make our future brighter given our current reality? The answer(s) become the elements of the plan.

Think Possible – Most of us tend to think in terms of the big picture, but live and act amidst the details. Companies and organizations that immerse themselves in the process tend to be very successful at repeating what works, but sometimes hold on too long to what is familiar and safe. This is true for individuals as well. We might have a grand plan and vision, but get hung up on how we’re going to get there.

In planning we can consider anything we choose in terms of goals or vision. What separates a dream from a plan is that the plan should include some way to measure the success. In business without a specific milestone or result to monitor, it would be impossible to project sales and earnings and the same is true for the individual – with one important exception. For a company, setting a goal is always within the context of the competitive landscape. For individuals however we can operate independently and thus have the ability to transform what we imagine into reality.

In short, a plan should include both a clear goal and some methods/ideas/ways to achieve it. The added and sometimes random element of the plan is the belief in its success.

Go Boldly – “Almost anything is easier to get into than out of.” Is a quote from American writer Agnes Allen. In the first essential of planning, Get Real we asked some questions and determined the elements of our plan.. And then in Think Possible, we gave ourselves permission to dream. This final essential consideration requires we confirm our intention to our vision of success and then commit the energy and action to see it through. Often the first step to beginning something new requires we end what used to be. In business this can be complicated because systems and habits are difficult to change easily. This is when leadership is most critical.

The key to creating positive change in an organization is to be clear on “why” change is needed, but also to explain the team’s role is achieving the goal, and then sharing with them how to enjoy the fruits of that success. The leader’s mission is to help align the company’s goals with the goals of the people that make it go. Understanding “why” helps everyone take ownership of the process.

As individuals, to Go Boldly means to embrace a new beginning. To appreciate that to begin is a source of joy and like any leader we also need to understand the “why” of what makes us go. And the answer to “why” is that it’s different for each of us. To find our raison d’etre we must first trust that we are worthy of our dreams. We must believe that we deserve whatever success and abundance we seek. We must be clear on the “why” of our venture. And we must move in the direction of our dream, even if we must go alone. Joseph Campbell said: “follow your bliss,” and Vincent Van Gogh said: “If you hear a voice within you say ‘you cannot paint,’ then by all means paint and that voice will be silenced.”

As the year draws to a close and thoughts of plans and resolutions emerge, it’s important to reflect on the power we all have as leaders of companies or of ourselves to change the world. If we begin with a simple reality check, then consider all of the possibilities, even the far-reaching ones, and then move boldly toward the goal, we’ll be surprised at how much progress we can make and who might want to join us on the journey.

“The visionary starts with a clean sheet of paper, and re-imagines the world.” —Malcolm Gladwell.

Best wishes for a successful enactment of your plan and dreams. Thanks for listening.

Flurry provides developers with tools to measure how people are using their apps. At MobileBeat 2013 in early July, the company revealed its take on “the state of the apposphere” worldwide.

Flurry chief product officer Prashant Fuloria said the company currently tracks 300,000 apps from 100,000 developers worldwide. Due to this reach, Flurry crunches data from more than 3 billion app “events” daily – that’s 1.3 trillion different in-app events each month.

According to Flurry, the rapid growth in their app usage data is mirrored by the broader mobile market.

“We’re seeing a tremendous disruption by mobile,” Fuloria told MobileBeat. People continue to move from traditional web to mobile devices, and there remains huge growth potential.

In China, for example, there are now 240 million smartphones and tablets in use – a mere quarter of the population. Meanwhile, India’s smart device users match that of Canada, but the former has 36X the population.

Flurry found that apps across a number of categories, including productivity, games, lifestyle and social networking, are driving usage. What’s more, it appears app consumption occurs 24-7.

“Some people never sleep,” Fuloria said.

Fuloria encouraged app developers not to overlook moms as an important demographic. They use a variety of apps, including games. In fact, moms with Android phones spent 53% of their app time gaming.

In comparison, iPad moms clocked 48% of their app usage playing games, while iPhone mommas played app games 31% of the time.

In a panel discussion following Flurry’s presentation participants agreed that, due to the rapid growth of mobile app usage, there were a number of challenges that to-date had gone unresolved.

Josh Williams, president and chief science officer of Kontagent, told the crowd: “There are a lot of pain points for developers, and for existing businesses.”

He highlighted the need for consistency across mobile advertising delivery – saying that a truly effective mobile ad format was yet to be discovered.

And with the interest in the full-feature phones showing no signs of abating – Ericsson CEO Hans Vestberg predicts 50% of all shipped handsets will be smartphones by the end of 2013 – it looks like ad folks should brace themselves for further riches.

Vestberg told this year’s Mobile World Conference: “As we have the internet in our pockets, our virtual and real worlds are coming together. Online interaction enriches our living, working and entertainment and breaks down barriers of time and place. By the end of 2013, there will be more mobile internet users than fixed internet users.”

According to recent figures released by the US Interactive Advertising Bureau (IAB), IAB Europe and IHS, a research company, global mobile advertising revenues reached a cool $8.9 billion in 2012, an 82.9% increase on 2011 revenues.

In a press release IAB said: “With growth rates of 88.8 percent in search, 87.3 percent in display and 40.2 percent in messaging at a global level, ad spend in these formats reflects bullish growth in the sector.”

Leading the way in the mobile advertising revenue push is still search, to the tune of 52.8% total global spend, or $4.7 billion in 2012. Meanwhile, display ads made up 38.7% and messaging 8.5%.

North America and Asia-Pacific were neck and neck when it came to the territory division of mobile advertising spend, with APAC just pipping North America to the post, with 40.2% and 39.8% respectively.

The overall advertising market share in North America versus global did not fare so well in 2012. It declined from 58% of the total in 2011 to 39.8% in 2012.

Damien Zamora, CEO GoMobile Solutions, likes the trends. “Advertising is a big part of what makes mobile so lucrative. Companies can advertise and take the call from the customer all from one spot.”

In line with expectations, Apple announced the hotly-anticipated iOS7, the latest version of the company’s mobile operating system.

The new OS features a ‘flat’ design; the brainchild of longstanding Apple senior vice president and head of design, Jony Ive.

According to Ive, the thinking behind the design overhaul is to make the system look “cleaner” and to help “elevate” users’ content.

Previously popular skeuomorphism – the use of wood, leather and other real-world derived textures – has been sidelined. A similar change has been made to the Mac’s OS X system.

Apple’s senior vice president of Software Engineering, Craig Federighi, said of the change to the GameCenter app’s look: “We just completely ran out of green felt and wood – this has got to be good for the environment.”

Federighi also highlighted the new parallax effect, which sees icons shifts against the background as the user tilts their handset this way and that based on the devices accelerometer sensor feedback.

Ovum chief telecoms analyst Jan Dawson said: “The new version is almost unrecognizable, which will make it polarizing.”

“Some people will love that their phone feels new and different, while others will be disoriented by the newness,” Dawson continued.

“Finding your Settings app is hard when the icon has totally changed, and the many people who easily get disoriented by their gadgets may well have a negative experience.”

“On the other hand, this is a clear statement from Apple that it acknowledges the need to refresh the user interface and is willing to do something pretty dramatic.”

“It’s very attractive, but it’s also different – it doesn’t look very Apple-y.”

GoMobile Solutions CEO Damien Zamora said of the Apple updates: “Every aspect of our mobile marketing universe is changing and expanding, this is just the latest example that mobile is here to stay.”

Other Features of iOS 7

Automatic app updates

Refined fonts to make text appear sharper

A swipe-up ControlCenter that bundles frequently-used functions like wi-fi, the volume adjuster, and the iPhone as a torch

Microsoft Bing search within the voice-controlled Siri app

A new anti-theft measure that means users must enter a relevant ID and password to deactivate the Find My iPhone feature

]]>http://gomobilesolutions.com/apples-big-reveals-at-wwdc-2013/feed/0What People *Actually* Do – Or Don’t Do – With Their Smartphoneshttp://gomobilesolutions.com/what-people-actually-do-or-dont-do-with-their-smartphones/
http://gomobilesolutions.com/what-people-actually-do-or-dont-do-with-their-smartphones/#commentsTue, 11 Jun 2013 14:55:32 +0000http://gomobilesolutions.com/?p=920Continue Reading →]]>Technology analysts iGR are forever asking questions about how consumers use their mobile devices – they’re nosy like that.

What’s more, they’re not afraid to go places that other insight companies fear to tread – like their opinion piece on bathroom use of mobiles.

At the recent CTIA, iGR president and founder Iain Gillot discussed their latest survey of 1,053 US consumers, spread evenly over age and income. The smartphone users were asked, in significant detail, what they got up to with their phones. Some of their answers were surprising.

The seemingly simple question – what did respondents ‘typically’ do with their phone – threw up some curves. iGR’s findings showed that as many as 15% of those surveyed don’t use their mobile devices to make phone calls. Meanwhile the younger respondents group included 20% ‘non-callers’.

Texting or messaging – which included Apple iMessage users – proved 5% more popular that voice. Once again, older folk were more committed to text/message. In fact, over 45s were a cool 25% more likely to use the medium than under 45s.

Mobile activities that appeared immune to age include sending photos and downloading apps. However, younger respondents were more inclined to play games, listen to music, and send, watch or download video.

When it comes to mobile device screens, it appears that size definitely matters. Forty per cent of survey participants said they wanted the same screen size that they currently sported, while 21% coveted a much bigger screen. No respondents opted for a smaller screen size.

Gillot said: “When iGR analyzed these screen size preferences further, we found that the users who performed all the activities from out list of possible activities were more likely to want a bigger screen.”

“These users, in addition to users who use their smartphone for both work and personal use, were more likely to desire a larger screen on their next smartphone.”

According to additional global research conducted by iGR, total handset sales will reach 2.7 billion units by 2017, of which 2 billion will be smartphones.