How EFG started their logo design journey

Company name

B/C interactive

Overview

B/C interactive is a new interactive company that creates both games and applications for your mobile phone.

This startup gaming company NEEDS YOUR TALENT!! B/C interactive is a HIP new company created by a YOUNG group of developers who are taking advantage of the fastest growing mobile phone platform on the market today! B/C Interactive needs a LOGO that will help set the tone, vibe and image of the company. The logo will be used on a variety of mediums, the website, business cards, letterhead, etc. See if you have what it takes to be the designer of our new logo!

Tell us a bit about who you are and the people you reach

B/C interactive is looking for a fresh, hip and modern logo to be used on the website, business cards, letterhead, apparel etc. We are targeting men and women ages 16-35 years. Keep in mind that the logo should also be capable of engaging people of all ages.

Think YOUNG and HIP not old and dated.
Think “I’m a MAC not a PC”.
Think I’m a MINI not a Cadillac.
Think FRESH and NEW not boring and almost dead.

Requirements

THE DESIGN

Wants
• Company name can be included within the logo or apart.
• Style and feel should be fresh, hip and modern to capture the attention of both men and women ages 16- 35 years. At the same time the logo should be capable of engaging people of all ages.
• Style and look should be clean, simple and professional. It should be distinct and easy to read in color and when replicated in black/white.
• Design is not limited to a particular color scheme.
• Please submit design as an Adobe Illustrator file.