50 Cent, Street King to Appear at Nightclub & Bar Convention and Trade Show

Street King will serve as a sponsor of the 27th Annual Nightclub & Bar Convention and Trade Show with Curtis “50 Cent” Jackson making an appearance. Each year, the NCB Show, America’s biggest and most important bar, nightclub and beverage event of the year, brings more than 31,000 industry professionals together to meet with suppliers, network, learn and have fun. The 2012 event will run from March 12-14 at the Las Vegas Convention Center.

Street King was launched in September 2011 by Pure Growth Partners, a company that conceives, incubates and launches innovative consumer brands in partnership with celebrities and, with every transaction, gives back to some of the most important and influential non-profit organizations in the world. Street King is an energy shot that provides a boost of pure energy and 100% natural flavors. Available in orange mango and grape, the shot gives consumers six hours of focus and energy. Every shot sold provides one meal for a hungry child through the United Nations World Food Programme.

In addition to having a booth on the show floor, Street King will serve as a sponsor for the Opening Night Cocktail Reception at Caesars Palace on March 12 and will be the premier party sponsor at the Platinum Party at TAO Nightclub on March 14. Jackson will visit the Street King booth on the show floor and also will participate in an interview with with Jon Taffer, president of the Nightclub & Bar Media Group.

“Street King is becoming a staple at nightclubs and bars around the country, and we’re excited to be at the NCB Show in Vegas,” Jackson said.

“We’re thrilled that Street King is bringing its new energy shot to the Nightclub & Bar Show and even more excited that 50 Cent will be in attendance to support the product," Taffer said.

Curtis “50 Cent” Jackson is widely recognized as a talented and prolific music artist. Since exploding on the music scene in 2003, he has sold more than 22 million albums worldwide and received numerous awards and 11 Grammy nominations. In recent years, he has managed to leverage his star power into record-breaking brand extensions, encompassing a broad spectrum of businesses including music ownership, artist management, film production, footwear and clothing, video games, electronics, publishing, health drinks and supplements.