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French Balayage & Gloss

TECNI.ART

Try our new 3D Hair Color Changer

LET'S CELEBRATE 10 YEARS OF INOA

INOA, the unique* breakthrough permanent haircolor powered by oil is already celebrating its 10 years. 10 years of uniqueness, 10 years of success in salons, 10 years of ultimate sensory experience. Since its launch in 2009, INOA has reached the heart of our hairdressers and consumers thanks to its undisputed modern taste of color, always cooler. They made the change and would never go back. Live the difference. Feel INOA.

Ready to empower your blonde ? Discover our new Expert Blondifier

Care for your blonde

Blonde color needs care. As time goes by, natural blonde hair loses radiance. The hair turns dull and becomes darker.
And we ask ourselves : Where is this shade that reminds me of childhood or summer days ?

Sophisticated, subtle and shiny, the colored or bleached blonde hair is vulnerable. Hair becomes sensible over time and the color loses its radiance.
Dedicated to unique shades of Blonde, L’Oréal Professionnel is launching Blondifier: a brand new specific care range to magnify colored or bleached blonde hair at home or in salon.

A range formulated with Polyphenolsextracted from berry açai, the star ingredient in the Blondifier range.