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 5A Opinion Are Republicans and conservatives too angry to make good decisions? walk around, and take over a federal building, and not be asked to leave. These armed protesters are accusing Oregon officials of treating ranchers unfairly, who refused to sell their land. This standoff has lasted six days and I wonder what would happen to black people if they decided to hold armed demonstrations. But, white folks are considered armed activist, and they are justified when they challenge the state and federal government with loaded guns. Many people are calling this behavior By ROGER CALDWELL It is 2016, and white folks are mad. They are mad at everything and everyone, and they have decided that no one is going to take their guns. It is ironic, because many of the richest families on the planet are the angriest. The Republicans control 31 state governorships, and many of these legislations control both houses, but they still are mad. Last week the Republicans in Congress wasted no time under the new Speaker of the House Paul Ryan, to put a bill on the president’s desk to repeal the Affordable Care Act. The Republicans and conservatives are very proud of themselves, because to them this is an accomplishment. It does not matter the 17 million Americans this bill can hurt and devastate, if it is repealed. The most important thing is the Republicans are proving that they still have power. In a recent new NBC News/Survey Monkey/Esquire online poll, white Americans get angry about current events more than they did one year ago. They are the largest group, where 73 percent of whites get angry at least once a day, which is being identified as American rage. A good example of this rage is in Oregon, where a group of armed activists took over a federal wildlife refuge, and there has been a slow response from the law enforcement. There appears to be a double standard when a group of white armed militia members storm a federal building, and nothing is done. Young black men with a toy gun or knife are immediately killed by the police, but in Oregon, dozens of white folks with loaded guns are allowed to irrational and irresponsible, but many conservative radio hosts say what is characterized as anger may be common sense. According to many white people, it makes perfect rational sense to be mad at the political class and the establishment. As white America continues to get angry with the political class, no one knows what they are fighting for. At this point, the Republicans have many different ideological components in the party, and the new Speaker of the House is trying to control American rage and unify the different groups. Even though the Republicans control both Houses, they are still very confused about what they are trying to accomplish. Many Republicans believe they are fighting for the American people, but it appears that they are only trying to stop the president’s policies. Paul Ryan knows his bill is dead when it reaches the president’s desk, but he is more concerned with political theater. Instead of improving the quality of life for citizens, the Republicans would prefer to stop funding Planned Parenthood that would help millions of poor women. There is something wrong, when Republicans can only see what has gone wrong with the president’s administration, as opposed to everything that is going right. Maybe the Republicans can’t see that the unemployment rate is around five percent, and the gas prices are around $1.99 a gallon. Instead of acknowledging positive things in the president’s administration, the Republicans are too mad to see the president’s accomplishments. Republicans and conservatives certainly cannot make good decisions, when they are walking around mad 75 percent of the time. Language in thought and action targeted audience. Just imagine a Republican standing be- fore a black audience today and constantly using the word Afro-American or colored when referring to blacks. When Republicans today attempt to communicate with blacks, they are using the functional equivalent of words like Afro-American and colored. The party and its candidates for vari- By RAYNARD JACKSON Columnist Last week I was reflecting on how to better help the Republican Party get more blacks engaged in the party and ended up taking a mental stroll down memory lane. In my freshman year in college at Oral Roberts University, my freshman textbook for my English class was Language in Thought and Action. The author was former Republican U.S. Senator, S.I. Hayakawa from California. He was a university professor and linguist by training. This book is must reading if you want to truly understand the art of communications and how to better ensure that the message you want to deliver to a person or group is properly received. Herein lies the problem with the Re- publican Party when it comes to the black community. Republicans are horrible at messaging, especially when it comes to the black community. In the rare event that the party or a campaign hires a black, in most cases these hires have absolutely no understanding of messaging and communications. One of my favorite quotes from Hayakawa’s book is, “meanings are in people, not in words.” For example, when blacks of a certain age hear Republicans use the term “conservative,” what they hear is Strom Thurmond or Jesse Helms (who were both members of the U.S. Senate and were strong segregationists during the Civil Rights movement). As soon as blacks hear the word conservative, they shut down because no one ever takes the time to define the word and its meaning in the 21st century. Another example is when Republicans obsessively talk about giving more power back to the states. Well, to many blacks this evokes a painful memory and a painful history that they would rather not relive. I thoroughly understand what Repub- licans are saying about giving more power back to the sates, but “meanings are in people, not in words.” In effective communications, it’s not what you say that is important; but rather how your words are received by your Contact Us PUBLISHER Robert G. Beatty, Esq. RBeatty@SFLTimes.com ADVERTISING Info@SFLTimes.com SUBSCRIPTIONS RBeattyii@SFLTimes.com CORRECTIONS Please notify us of any errors that were published by emailing Robert G. Beatty, Esq., RBeatty@SFLTimes.com ous offices are totally wasting money and time with the current approach of communication they are using. In any effective communications strat- egy, there must be two elements: an awareness phase and then a call to action. The awareness phase asks the ques- tions what is it that I want to communicate to my audience; what is the takeaway message I want to communicate to my audience; and why am I talking before this audience? The call to action phase asks the ques- tion, now that you have heard my speech, heard my radio spot, or read my comments to you, what is it that I now want you to do? If you use the two above elements to an- alyze any Republican communication to the black community, you will begin to understand why there is no mass movement within the black community towards the Republican Party. So, in order for Republicans to begin to effectively communicate with the black community, they must first define their terms of engagement. When they use the term conservative, what do they mean; how do they define states’ rights? Why should blacks be open or even listen to the Republican Party and its message? I challenge Republican to answer these questions without talking about Abraham Lincoln, slavery, or mentioning Civil Rights; or using meaningless phrases like the party of smaller government, less government regulation or individual freedom. In other words, what is the relevance of the Republican Party to the black community in 2016? Notice when Republicans engage with the black community, there is never a call to action. There is never an email address given to contact a specific person; there is never anyone asking the black community to “join” the Republican Party by doing this or that. In other words, no one asks for the sale. Raynard Jackson & Associates, LLC is an internationally recognized political consulting, government affairs, and PR firm based in Washington, DC. Jackson is an internationally recognized radio talk show host and TV commentator. He has coined the phrase “straticist.” As a straticist, he has merged strategic planning with public relations. Visit his website at: www.raynardjackson.com. By BRAD BROWN The University Cheikh Anta Diop has its earliest roots in a medical school founded in Dakar in 1918 to train primarily French students for medical work in French West Africa. Over the years other elements of higher education were started and in 1957 on the eve of independence these were pulled together into the University of Dakar (sounds like the new black school buildings built in the US south in hopes of thwarting the Supreme Court 1954 desegregation decision). For a significant number of years after that, the faculty was predominantly French. In 1987 the name was changed to the University Cheikh Anta Diop after the very famous Senegalese Africanist. If you have not read the English version of his book, The African Origin of Civilization: Myth or Reality, you should. At independence in 1960 the University had 1,018 students with about 40 percent coming from other Francophone countries in Africa. This has grown to about 60,000 students today, mostly from Senegal. The faculty is now overwhelmingly African. Entrance is based on the French system and those passing their academic BAC exam enter with no tuition cost. It is a tough exam and some students not passing it the first time study to re-take it the following year. My invitation to speak with doctoral students came from Prof. Alioune Kane, head of the doctoral program on Water, Quality and Use and also the graduate program in Integrated Management and CBC endorsement of Hillary disrespects black voters appointments if Hillary becomes POTUS. Black people – as Malcolm X would say – you have been hoodwinked, bamboozled and led astray. Subjugation works two ways simultaneously: The external force is equal to the internal containment. Economics and politics are external interdependencies while no self-knowledge begets low self-esteem. Therefore, a black leadership that is groomed from an Eurocentric knowledge base is incapable of thinking a way out of containment. Take notice and you will find that, typ- By AL CALLOWAY Al_Calloway@verizon.net Apparently members of the Congres- sional Black Caucus (CBC) see themselves as “The Supreme Leaders of Black America.” Be that fact or fiction, in truth the CBC is less known by black voters than the Jehovah Witnesses whose members knock on doors every Saturday morning. True, too, is that CBC members repre- sent majority or near majority black or so-called minority congressional districts, which should mean that they are accountable to their constituencies. Are meetings held in black communities on crucial issues before these congresspersons vote or speak-out? Are there white congresspersons with similar districts, and, if so, why aren’t they members of the CBC? Rational politics is about power, which certainly includes numbers. There have been absolutely no discus- sions, forums or public meetings anywhere known where a CBC member got the permission of his/her constituency to endorse anybody for president of the USA. How is it possible then, under the rubric of a participatory democracy, that presidential candidate Hillary R. Clinton can be endorsed by a so-called representative body without permission of that body’s constituency? I declare, therefore, that the Congres- sional Black Caucus (CBC) has disrespected America’s black voters, and, as a result, its action regarding any and all endorsements of candidates for public office is henceforth null and void. I further declare that each CBC member’s constituency must corroborate present and future actions of aforesaid body before such actions become public. Hillary’s endorsement by the CBC was a reprehensible Christmas gift to black America. The early endorsement was a giveaway to Hillary and the Democratic Party. No deal was made with Hillary and no deal was made with the Democratic Party for black people. However, you can bet your last dollar that the deal is for reelection support for CBC members and ically, blacks that have gorged on selfknowledge are by-passed and rarely rise out of local community groups. Preachers, politicians, so-called educators and civil rights groups tend to assiduously avoid these “troublemakers” in order to stay in good stead with the downtown interests that really control black communities. Troublemakers are especially liked by young people, though they rarely get together due to lack of resources, including venues where black history before slavery can be taught along with a true history of the world. Schools and churches keep these troublemakers out so that they cannot change the street culture because that will also change churches, schools and just about everything else in black communities. Troublemakers, if heard, would cer- tainly exclaim that it is in black people’s interest to negotiate with Donald Trump, Bernie Sanders and Hillary R. Clinton and rail against most of the other presidential candidates. What the CBC did should be publicly censured by black ministerial alliances across America, Greek Letter groups and other black civic and professional organizations across the country because it was a sneaky attempt to take the black vote off the table for “thirty pieces of silver.” Note to Hillary: We’ve not forgotten what you and “slick Willie” did to our man, Barack H. Obama during the hotly contested 2008 presidential campaign. Things got tough and you Clintons went into your Arkansas bag and pulled the race card genie out. The CBC was already in your pocket and almost all of its members endorsed you over Obama, and allowed those racially tinged barbs. We remember, too, how the National Democratic Party also allowed those white supremacy remarks. So it caught on across America that if the CBC allowed it and the political party where blacks form its base allowed it then it is open season on Obama. And such is the case to this day. We remember! Hey, Hillary, you’ve got a lot of negotiating to do. We don’t care what the CBC told you! Africa counts: a new generation of problem solvers Development focusing on the coastal zone. The language of instruction at the uni- versity is French, but as young scientists they know some English to help then read scientific papers. I on the other hand, function proficiently only in English. Nevertheless we had a great session and I was impressed by the dozen plus students and younger faculty members not just by their intellectual power but their commitment to applying that knowledge to facing daunting problems of climate change and sustainable development. Their understanding of the importance of their work to addressing Africa’s and indeed the world’s challenge for survival is also quite significant. One young man was working with the MIKE SHE water flow modeling system. This is a complex mathematical system, developed to model water movement identifying the various components that impact water quality. He wants to combine this with satellite information and geo-reference (what one does with a GPS) to improve watershed management. He would like to include in his doctoral program a research stay at a US university. Such experiences are useful when they can be done for any graduate student; but in Africa it can be very important as there is not the density of research universities as in Europe and North America. Generally students from Francophone countries like Senegal countries are limited to French universities while there is a much broader window from Anglophones. For a country it is useful to have a body of scientists who, as a whole, have exposure and contacts throughout the world. I will be looking for potential university spots for him and welcome readers' suggestions. Next time you see a news article show- ing drought and starvation somewhere in Africa just match that with the image of students and faculty at the University Chiekh Anta Diop who are working to create new water management systems that can prevent future scenes of the impacts of drought from happening. DIRECTOR OF ADVERTISING & BUSINESS DEVELOPMENT Michele T. 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