Billy Reid Ups the Ante With New Denim Collection

Since wining the CFDA award for Best New Menswear Designer in America way back in 2010, Billy Reid has established himself as one of the world's best designers, putting a Southern spin on upscale menswear from his home base in Muscle Shoals, Alabama.

Now, he's taking the next big step and adding denim to his list of covetable products, with a new line dropping online today.

The new denim line features two fits—slim and standard—and three washes, including dry, 6 months worn, and 12 months worn. Couple that with American-made quality and 12-oz Japanese selvedge denim, and you've got a truly covetable pair of dungarees.

This isn't the only big move for the Billy Reid brand, as it looks to open its second New York City boutique on November 14. We've said it before and we'll say it again: baggier jeans are back.

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