A career update, a free book and some big changes

Please indulge me for a moment and let me talk about work. I never talk about work on my blog anymore. It used to be something I mentioned from time-to-time, particularly when I went through the horror of job hopping. However I haven’t posted an update since July 2016 (lol) and things have changed considerably since then.

When I finally landed at Shores things just seemed to click into place. Working in-house for a fashion brand is something I’ve wanted for years and it was exciting to be a part of something so new. Anyone who’s ever worked at a start up will know how fast things transform. A year and a half later, Shores isn’t the same company I signed up to be a part of.

Don’t worry though! It’s actually better.

Instead of competing with the fast-fashion giants, we’ve taken a step back. It didn’t suit us, it wasn’t authentic. Personally speaking, it’s quite soul destroying finding out just how much the big boys spend on advertising and realising it’s a numbers game – but I still of course have the utmost respect to those who succeed. So what did we do after deciding it wasn’t for us? We’ve dramatically reduced our product offering and whilst I can’t tell you exactly what we’re doing right now I can tell you that we’ll be working on some extra special one-off items.

It’s something we’ve been working on for a while. Hence my silence on the matter!

Part of what we’ve been creating is a book. It’s written by my boss Richard and it’s full of inspirational notes and vibrant photography. You can download it for free here.

This book will definitely be right up your street, especially if you’re a blogger struggling to find your own personal style. Richard describes it as a ‘cosmic style guide’ because the book literally starts in the stars, taking you from the unknown and honing in on you and your uniqueness specifically.

Claim your free PDF copy of BE YOU

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If you have a few spare minutes, a long train journey or just need a little pick-me-up, you’ll love this book.

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So that’s where I’ve been hiding! Squirreling away being a busy little bee. It feels so nice to be working on a new project and I can’t wait to share more with you in the near future.

It’s not too far from the things we sold before but it’s totally different at the same time… which probably makes no sense at all haha! We’ll be putting updates on the website and on social media so stay tuned :)!

Always a huge plus to work in a place where you are happy at. And kudos for being flexible enough to change your business model. That is how one has be be in today’s world. Stand pat and you’re soon standing outside.

Thanks Patrick! I agree, I think a lot of brands are asking the same questions right now. Are we right for the fast-fashion arena and what can we really offer that’s different? That was our main concerns anyway! We’re still a start up and I’m hopeful but realistic. Very exciting to see where this goes!