10/31/17 WOD

Several weeks ago I was fortunate to have coffee with a legend in strength and conditioning. While I anticipated the meeting to be inspiring and cordial, it delivered much more. We argued. I don't mean we argued in that we attacked each other and experienced anger towards one another. What I mean is that rather than talking ...

Look out! Hermosa Beach will now ‘hold the standard’ as DEUCE Athletics expands its coaching-centric strength and conditioning facility on Pacific Coast Highway.On October 1, 2014, two of our prized young coaches, Ronnie Lopez and Chris Pascual, agreed to an opportunity that would change their lives forever. A family f ...

The video above is a visual introduction to the ‘Hold the Standard’ Summit that is making its way around the world educating leaders who are hungry to inch towards their organizational potential. The next stop of the Summit tour is Sydney, Australia and rumors are swirling of the first ever United States seminar in the ...

We’re excited to announce an exclusive creation with STR/KE Movement. These limited edition shorts for men and women are available both in-store and online for international shipping. For the men, the ‘Metric Short’ comes in both lunar grey and phantom black. For the women, the ‘Fold Short’ comes in phantom black ...

Have you ever be unfortunate enough to witness someone "rack" a bar and miss one J-hook. The one end of the bar falls, all of the weights drop off then the other side hurdles toward the ground, sending a forty-five pound steel bar flying into the air. It sure sounds terrifying and, to be honest, it is terrifying when you se ...

Our continual commitment to understand performance has us diving into persistent questioning and challenging of common practices. The latest under fire has specifically been the idea of the sit up as a purposeful exercise to develop a functioning trunk (or not). While we've never taken a surface-level position on the topic, ...

Pavel Tsatsouline's globally respected company, StrongFirst, certifies coaches and provides high caliber training programs and research for thousands of passionate followers. One of the handful of achievement based experiences they offer is called the Tactical Strength Challenge, and it's coming to DEUCE Gym October 28th.Af ...

The beautiful thing about gaining perspective is you can't un-see things. This brings me to the most profound statement of the year for me which goes on to say, "That which challenges your assumptions breaks your existing mental frame."For example, you can believe with all your heart and might in something, but the moment y ...

In an effort to impersonate an adult, I've been saving and investing my money earned from teaching seminars for some time now. If you've ever investing in any publicly traded companies, currencies, or commodities, you know how tricky the emotional attachment to your investment can be. Today, more than ever, the speed in whi ...