As the automotive industry enters its greatest period of change in
decades, the future of mobility requires technologies that wholly
address consumer needs while also prioritizing thoughtful innovation.
One significant driver of this change is the shift to electric
powertrains as a response to climate change concerns. By 2040, Bloomberg
NEF expects over half of all global vehicle sales and over a third
of vehicle fleets to be electric.

However, range anxiety continues to be a barrier for electric vehicle
adoption, with vehicle charging as one of the main concerns for 83
percent of non-EV owners, according to Cox (News - Alert) Automotive. Such concerns
have made the inclusion of popular in-car features that require a power
draw, including premium audio and entertainment, especially challenging
when engineering for an electric vehicle environment. Leveraging
efficient acoustic technologies and cloud-based software innovation, EV
Plus+ Solutions solves for those challenges with a scalable, low weight,
and reduced complexity system architecture that provides double the
acoustic power and performance without impacting range when compared to
a traditional audio system with comparable performance.

As growth in the EV market continues to accelerate, so does consumer
demand for premium, personalized in-cabin experiences from their
vehicles. With such a focus on efficiency, EVs often cannot offer the
same level of premium in-cabin features available in traditional
vehicles. Consumers looking to extend their green lifestyle to their
choice of vehicle have to choose between the experiences they want and
the eco-consciousness they want to reflect. EV Plus+ Solutions is the
first-ever approach that delivers branded audio and personalized
experiences on demand in a fully sustainably way designed expressly for
electric vehicles.

"At HARMAN, we believe the next-generation of mobility should convert
the time you spend in your car into time well spent - and electric
vehicles are no exception," said Bill Wyman, VP of Global Marketing,
Lifestyle Automotive. "Environmental concerns are guiding purchase
decisions more and more, but the demand for premium experiences hasn't
changed. Through the groundbreaking delivery system of Ecotect that
underpins EV Plus+ Solutions, we're enabling automakers to fulfill these
needs for their customers, without compromises, for the very first time."

Integral to EV Plus+ Solutions are three new HARMAN offerings that work
together, enabling an uncompromised, premium EV experience:

Audio Marketplace: New, cloud-based ecosystem powered by HARMAN
Ignite, Audio Marketplace allows users to add and update in-vehicle
audio, entertainment and communication features on-demand, with the
touch of a button. This unique, open-ended OTA offering enables a new
level of personalization and flexibility for the in-car experience
throughout the life of the vehicle.

Software-enabled branded audio: Downloadable, instantly
activated and leveraging the Ecotect system components,
software-enabled branded audio offers an entirely new way to upgrade
from a base audio to a premium branded audio experience in new
vehicles - over the air, at the touch of a button. With this unique
delivery model, consumers can elect to add premium, branded audio to
any Ecotect equipped vehicle at purchase, or to activate it later on
at any time during the vehicle lifecycle.

Through Audio Marketplace, consumers can instantly personalize their
in-car offerings to fit their preferences, mood and lifestyle, with
experiences including:

NatureScapes: For serene, authentic natural sound scenery from
America's national parks, HARMAN partnered with the National Park
Foundation to bring some of America's most beloved national parks to
life inside the vehicle. Using authentic recordings from actual park
points of interest, NatureScapes delivers fully immersive soundscapes
from locations including Yosemite Falls and Mammoth Dome. EV occupants
can transform the stress of dense traffic or monotony of dull scenery
with their choice of real sounds of nature for a serene and satisfying
experience inside their vehicle.

Voice-Sensing Volume Fade: For clear and seamless in-car
conversations, Voice-Sensing Volume Fade provides EV occupants with
innovative technology that can differentiate in-car communication from
music, seamlessly adjusting the audio volume level down when
conversations are taking place, and automatically turning the music
back up as soon as the conversation has finished.

eESS Safe and Sound: For increased pedestrian safety and
external entertainment audio, eESS Safe and Sound projects electronic
sound from external speakers at the front and rear of the vehicle to
inform pedestrians of an EV's speed and location. As an added feature,
these external speakers can be linked to the vehicle subwoofers to
create a full-bandwidth external sound system to enjoy outdoors.

HALOsonic Road Noise Cancellation (RNC): For improved in-cabin
comfort, HALOsonic RNC, part of HARMAN's proprietary, award-winning
HALOsonic noise management solution, employs acoustic noise cancelling
techniques to reduce unwanted road noise inside the vehicle cabin.
This minimizes road noise while reducing reliance on heavy dampening
materials. The result is a quieter, more comfortable ride for
consumers, and the ability for OEMs to deliver that experience in the
most fuel efficient, EV-optimized way possible.

HARMAN's commitment to reinforcing environmental safety and sustainable
lifestyle choices with the new EV Plus+ Solutions extends to the supply
chain. In building its audio systems, HARMAN differentiates from
competitors and exceeds safety standards by opting for conflict-free
materials that do not release harmful compounds into the environment.

HARMAN's EV Plus+ Solutions are available to OEMs today for in-vehicle
integration. EV Plus+ Solutions will be demonstrated at the HARMAN
Showcase at CES 2020.

HARMAN at CES

Visit the HARMAN showcase during CES 2020 for demonstrations of the
company's full portfolio of connected car and lifestyle audio systems
enabling a connected life. The HARMAN experience showcase is located at
the Hard Rock Hotel. Follow HARMAN online during CES 2020:

HARMAN (harman.com) designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products, enterprise
automation solutions; and services supporting the Internet of Things.
With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles,
musicians and the entertainment venues where they perform around the
world. More than 50 million automobiles on the road today are equipped
with HARMAN audio and connected car systems. Our software services power
billions of mobile devices and systems that are connected, integrated
and secure across all platforms, from work and home to car and mobile.
HARMAN has a workforce of approximately 30,000 people across the
Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned
subsidiary of Samsung Electronics Co., Ltd.

All third-party trademarks referenced by HARMAN remain the property
of their respective owners.

About the National Park Foundation

The National Park Foundation is the official charity of America's
national parks and nonprofit partner to the National Park Service.
Chartered by Congress in 1967, the National Park Foundation raises
private funds to help protect more than 84 million acres of national
parks through critical conservation and preservation efforts and connect
all Americans with their incomparable natural landscapes, vibrant
culture, and rich history. Find out more and become a part of the
national park community at www.nationalparks.org.