The Brooke

IDENTITY / PRINT

The Brooke works to relieve the suffering of horses, donkeys and mules working for poor people in the developing world.

Our brief was to redefine their identity which was no longer representative of the work they carry out, nor the areas of the world in which it takes place. The new identity had to be cost-effective to implement, as well as being appropriate to a wide range of cultures.

We designed and implemented the new identity across printed materials including Annual Reports and legacy materials.