The first half of the webinar was led by Lainey, a Google Grants volunteer and AdWords Specialist. In the session, Lainey shared strategies for successfully optimizing your campaigns, whether by targeting your audience by location or language or through properly structuring the themed ad groups within your campaigns. The benefits of using Conversion Tracking and Website Optimizer were also covered by Lainey during the session.

If you missed the session and are interested in these topics, you can find slides from this session and purchase the audiohere.

We hope everyone who attended the Beginner and Advanced Webinar Series with NTEN.org enjoyed the sessions and found the content we covered to be useful in helping maximize your account. And for those who couldn't attend, we hope these blog post wrap-ups have been informative as well. See you next time!