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Phase Forward signs agreement with Novo Nordisk for use of InForm
for clinical trial data capture

7 May 2009

Phase Forward (NASDAQ: PFWD) has announced a multi-million dollar
agreement that allows Danish company Novo Nordisk to use Phase Forward’s
InForm electronic data capture (EDC) product across all clinical trial
phases, from Phases I through IV.

Novo Nordisk is a world leader in diabetes care. In addition, Novo
Nordisk has a leading position within areas such as haemostasis
management, growth hormone therapy and hormone replacement therapy.

Since signing an application service provider (ASP) arrangement in
mid-2006, Novo Nordisk has successfully implemented and integrated
global InForm studies with internal systems. Novo Nordisk is currently
using InForm to support trials in more than 30 countries.

“We’ve had a very successful collaboration with Phase Forward over
the last three years, and look forward to expanding the relationship,”
said Henrik Lynge, Head of Clinical System Management in Novo Nordisk. “InForm’s
ability to easily integrate with other in-house systems and the
product’s scalability have been crucial to the implementation, enabling
our team to streamline data collection for complex studies spanning
multiple geographies.”

“Novo Nordisk is a global leader in diabetes care,” said Bob Weiler,
chairman and CEO of Phase Forward. “We’re pleased to be supporting their
efforts to constantly advance the treatment options for a disease that
affects quality of life for millions of people worldwide.”

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