Lotus takes the gloves off for Frankfurt (w/VIDEO)

Friday’s Sudoku puzzle from Lotus is posed within a 20 second clip, showing a boxer on a track with what looks to be an Exige, with updated styling (see picture below). The cryptic press release serves more to confuse than enlighten..

Make the rules. Break the rules. More Lotus than EVER.

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In the fight for Frankfurt there are no rules. Only what a person can do and what a person can’t.

But what have Lotus done this time? Are the rules about to be re-written?