Apple sets Sept 12 date for product event

Apple’s much-awaited fall product event, where the company will unveil the latest versions of its iPhones, will take place on September 12.

The company on Thursday sent invites for an event to be held at the Steve Jobs Theater in the firm’s Cupertino, California, campus, Reuters reports.

Analysts believe Apple will release three new smartphones this year, including one featuring a 6.5-inch display, which will be the largest ever iPhone.

One of the three new phones is expected to bear an edge-to-edge display similar to the iPhone X but using less-costly LCD screen technology.

Apple’s event invitation made heavy use of the color gold, fueling speculation that the firm plans to launch a gold-colored successor to the iPhone X, which was made available only in silver and gray last year, Reuters noted.

A few hours after Apple’s announcement, 9to5Mac, a technology news website, posted photographs of two gold iPhone models stacked on top each other, with a larger-screened model on the bottom. Both models resemble the current iPhone X.

The site said the new flagship model will be called the iPhone XS and that Apple also plans to release a new version of the Apple Watch with a larger display by reducing the edges around it.

9to5Mac told Reuters that the photographs were not mockups and represented Apple’s actual planned products, but declined to say how it had obtained them.

Apple has for years released its new phone models in the second week of September. The company has already given base-model iPads and some MacBook laptops an update this year.

Apple typically starts selling new iPhones a few weeks after launching them, in time for the holiday shopping season.

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