Joe Pulizzi runs Junta42 and is the first person (that I know of) to really popularize the notion of “content marketing”. In that regard Joe and his team really walk the talk: He also runs the Content Marketing Institute, Chief Content Officer magazine and the upcoming Content Marketing World conference. The blogs and writers that make the Junta42 list also “walk the talk” with content marketing and serve as a great example for those that want to better understand how content fits within the marketing mix.

The Junta42 list has been published since 2007 and the top 42 scores (thanks to Janet Robbins) are calculated from a pool of over 400 blogs using a combination of:

Thanks to a great blogging team, TopRank’s Online Marketing Blog has made the number one spot on this list 3 times. This is the 10th edition of the Junta42 list and 2011 marks the 10 year anniversary for my agency, TopRank Online Marketing.

If you look at our tag cloud (the tab in the right column), it’s easy to see why we are included in this list, since we’ve been focused on content creation, optimization and promotion for quite a while. In fact, before Joe started promoting the idea of “content marketing” I used to say we focused on “editorial marketing” when explaining TopRank since our Online Marketing consulting practice emphasizes earned and owned media vs. advertising.

Here’s the full list of 41 Content Marketing Blogs. Congratulations to all and more so, thank you for your contributions.

This excellent collection of blogs covers a range of topics from general Internet Marketing to Social Media to Search and of course – specifically Content Marketing. Of course I’d like to continue addressing the curiosities about content and online marketing for our readers and would love your continued feedback. What content marketing topics would you like to see us cover more here on Online Marketing Blog?

If you’re hungry for more practical and in-person tips on the topic, I’ll be giving two presentations on the intersection of Content Marketing and SEO in San Diego and London:

I hope you can make one of them because I’ve added more case studies and tips. I will also be giving away a Content Marketing ebook with which can really give you a jumpstart on incorporating better SEO with your Content Planning. If you’re a SEO practitioner, it will give you practical insights into developing a content plan within traditional SEO strategies. I hope to see you there and congrats again to the blogs on the Junta42 list.

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.