Heineken unveils 'light up' Ignite beer bottles

Heineken has shown off its latest advance in beer, a 'light up' bottle.

In a YouTube video for the unveiling, the Dutch beer manufacturer shows just how clubs could look in a few years' time.

The Ignite bottle does more than hold beer - it reacts to being sipped from and being toasted with by lighting up. It is also possible to synchronise the music in a club with the bottles, making them flash to the beat.

The base of the bottle has eight colourful LEDs, with a tiny processor, motion detector and wireless transceiver.

It is not clear when the bottles will become widely available, with a representative explaining to The Huffington Post: "Specific next steps/roll out are being determined within the coming months."