Another Tale from the Campaign Trail

The past few weeks, I have had the privilege of speaking with
over 250 local Walmart associates through twelve presentations at
ten separate stores about the Walmart Associate Giving Program,
in which United Way is one of the recipients.

The enthusiasm of both store managers and associates is
contagious. In some stores, I’ve even been lucky enough to learn
the secret store cheer and participate in the group morning
stretches. Being directly alongside the donors and answering
questions about their giving options has been a rewarding
experience and a reminder how much people want to help their
community. Major kudos to The Walmart Foundation for matching
every donated dollar. Simply informing associates that their gift
to United Way is literally doubled when they give through the
program has been a success in itself!

If you’re reading this and are a Walmart employee–thank you! If
you work in another retail environment or anywhere and need more
information for your employees, contact us today to schedule a
presentation. Often, being given the opportunity to give back is
half the battle.
Cole Forstedt is a private sector campaign manager at United Way
California Capital Region.