Reese Witherspoon wants to make one thing clear about her new Southern-inspired lifestyle brand, Draper James: it’s really pretty — “unapologetically pretty.” And she has no shame admitting that preppy prints and flouncy dresses are just her style. Obviously, it works for her — we’ve only been coveting her tailored, feminine outfits for years, whether we’ve spotted them on the red carpet or the street.

It’s no wonder a handful of the pieces she’s offering are already sold out. But when it comes to keeping up with her new design project, Reese isn’t slowing down. Draper James will produce clothing, accessories, home goods, and more, all in-house, and Reese even plans to open her first brick-and-mortar store in her hometown, Nashville, TN, this Fall.