Tiivistelmä

The event industry is an immensely growing industry now a day. To celebrate any culture it is necessary to have events to cherish and to feel its existence. Events are also important for tourism. If tourists are attracted to different countries then there should be some events and festivals for their entertainment as well. By this we can promote the culture and tourism simultaneously. The residents can also get jobs through events.The main aim of the thesis was to find that how events can affect the tourism of Finland. Due to events the tourism in Finland can be increased or not. Ultimately if the tourism will be increased then there will be a rise in the economy of Finland as well. The objectives of the study were to determine whether cultural events have any impact on tourism of Finland and how cultural events can help in promoting tourism in Finland. The methodology which was adopted for this research was the qualitative analysis. A semi-structured interview was made which was answered by a tourism expert from the Finnish tourist board. It includes open ended questions in which the researcher has given the tourism expert an open window to explain each and every question in detail.The findings of the research revealed that events can increase the tourism of Finland in a positive way. When there will be more cultural display through events then there will be more ways to attract the tourists.