The Tarantula is what Razer calls the "first definitive keyboard created by gamers for gamers". Though is not close to being the first keyboard designed for gaming, it will be interesting to see what Razer was able to do in order to optimize their keyboard for competition. Based on their experience with mice, the Tarantula is definitely something to keep an eye on if you don't think a standard keyboard offers all the gaming features you would like. Right now there is considerable competition in the input device market, especially by companies looking to get as much money as they can out of demanding consumers. No one is more demanding of their equipment than gamers, but just piling on extra features is not enough to make a successful product. It will be interesting to see how well Razer was able to balance ease of use with innovation.