IM

Art Virtually

Case Study

Walkthrough

IM

Overview

Road Show Company is a highly celebrated brand in the art exhibition space. They help galleries across North America build visibility through acclaimed artists, promotions and other engaging activities.

With no constraint of Physical Space, Road Show Company aimed to create a full scale PaaS Virtual Reality application primarily focused on enabling Art Galleries and Independent Artists reach their audience and manage artwork.

The concept of art exhibitions has always been attached to the form of restrictive physical spaces. Road Show Company needed a Design partner to augment the real world of exhibitions into a virtual space while maintaining a human centered approach.

Product Strategy

VR Platform

InterfaceMatters designed a progressive platform that can scale both horizontally (Feature sets) & vertically (Audience).

We built a self serve system that can expand to both partners as well as the end users organically while adding the least possible administration overhead.

Product Flow

Development Components

Initial research involved informal discussion with the founders aimed to understand the intricacies involved in buying, selling and promoting art.

We designed specific questionnaires aimed at various stakeholders involved - Product Owners, Art Galleries and Independent Artists to better understand and refine the value proposition at each tier.

We drafted an ideal user journeys for the platform:

Real World

2D Layout

Finalized 3D Environment

Branding

Logo Options

Desktop Application

Design an environment that blends the best of both Real and virtual world experience.

Mobile Application

Design an environment that blends the best of bothReal and virtual world experience.

Virtual Reality

A blend of both real and virtual worlds designed for seamless interaction with a scalable architecture.