Dance It Up, created by the Dawson Brothers, is ostensibly a viral promotion for the latest Groove Armada single History, off the Black Light album. But in reality, it is a celebration of how awesome street dance is. Sort of.

This video is great, no lie, but here are the three reasons I am featuring it:

1) It has been online for a week and only has about 33,000 views. I believe this to be criminally unfair.

2) The YouTube description is pitch perfect:

Groove Armada’s people asked us to make a thirty second viral advert for their new album. But we got carried away and ended up making a street dance film instead. We f*cking love street dance. We hope you like it, but above all… we hope Groove Armada’s accounts department will still pay us.

3) If I write about it here, it might get me to stop IMing it to everyone I know.

Oh, perhaps you’re in the market for some more traditional dance moves? Spreading around today is Dancing at the Movies, which includes dance sequences from a wide array of movies, featuring everyone from Fred Astaire to John Travolta to Patrick Swayze to those kids from Step Up 2.