Social Media Strategy + Content + SEO = SUCCESS!

Social Media Marketing can help introduce your company to prospects . . . help build an IMAGE among target consumers . . . demonstrate and prove your expertise . . . generate traffic to the website . . . and drive prospects to take advantage of a Call to Action OFFER.

To accomplish these things well, we use a “Social Media Roadmap” to guide what we’re trying to accomplish and ensure that we have a specific strategy to get it done.

Social Media Roadmap

Step 1: Objectives — what will be be trying to achieve and how will we measure it?

Step 2: Content plan — what topics will we address for each Buyer Persona and Buying Stage, and for SEO purposes. How often will we create original Content (blog post, web tool, Slideshare presentation, YouTube video), and how will we supplement that with Curated Content.

Step 3: Distribution plan — on which social media websites will we concentrate our efforts. What will be the purpose of each social media website in our overall plan?