CONTRIBUTORS & STAFF
BROOKE HANSSON is a research analyst and
program administrator at Friends of the Lifers Youth
Corp, a Jersey City nonprofit devoted to prisoner
reentry, delinquency prevention and community
improvement. She is also a photographer who
explores the industrial landscapes of New Jersey
through an artistic lens. damagedwear.com/bhp
ERIC SCHKRUTZ is a McNair Academic-educated
writer and photographer. He is currently working
on a photo essay of his lifelong neighborhood, the
West Side. You can find him riding around town
on his yellow and black bicycle.
ericofjerseycity.com
TAD HENDRICKSON is a freelance writer based in
Jersey City who has covered music of all genres,
literature, the arts, food and real estate for
publications ranging from the Wall Street Journal
to Elle to the Village Voice. He currently writes the
Jersey City Dad blog for the Jersey City Independent.
jerseycitydad.com
CHRISTOPHER LANE is based in Jersey City
and specializes in documentary and portrait
photography. He works on a regular basis for
major publications and enjoys spending time in
Jersey City with his wife Jasmine, son Morris and
daughter Savannah. christopherlane.com
LARYSSA WIRSTIUK is a writer and writing instructor
who likes to spend time with her miniature
dachshund Charlotte. Born and raised in North
Jersey, Laryssa moved to Jersey City because she
was curious about the city where her mother was
raised. craftyourdrafts.com
STEVE GOLD is the staff photographer at NEW and
the Jersey City Independent. His photographs have
also appeared in the Jersey Journal, the New York
Daily News and other newspapers and magazines.
popzero.com
Chuck Kerr is the art director at NEW, where he
moonlights from his day job as the award-winning
art director for the alternative newsweekly the San
Antonio Current. chuckkerr.com

2

NEW
EDITOR
Jennifer Weiss
PUBLISHER
Catherine Hecht
ART DIRECTOR
Chuck Kerr
STAFF PHOTOGRAPHER
Steve Gold
GUIDE PHOTOGRAPHER
Beth Achenbach
CONTRIBUTING EDITORS
Matt Hunger
Melissa Surach
COVER IMAGE
Brooke Hansson
MAP DESIGNER
Jaden Rogers/FinePointDesigns.net
MANY SPECIAL THANKS TO
The loyal support of all businesses
and organizations that encourage
and sustain NEW. Advertising support
makes NEW possible. Please show your
thanks by supporting our advertisers.
ABOUT NEW
NEW is published four times a year by
the Jersey City Independent. No part of
this publication may be reproduced
without prior written consent. We
belong to the New Jersey Press
Association, New Jersey Hyperlocal
News Association and Authentically
Local.
CONTACT US
general
info@jerseycityindependent.com
to advertise
checht@jerseycityindependent.com
WeAreNew.com
JerseyCityIndependent.com
Twitter.com/JCIndependent
Facebook.com/JerseyCityIndependent

CONTENTs

22

14

8

8
ODE TO UPTOWN

22
vacant spaces

of friends built a new art scene on their

bring us the stories behind Jersey City's

side of the city.

houses where nobody lives and factories

Tad Hendrickson finds out how a group

14
SUMMER CRUSH

Local establishments are pumping out
some sweet treats for the dog days â&#x20AC;&#x201C;

Jennifer Weiss and Brooke Hansson

4
ON THE COVER

where nobody works.

34
JERSEY CITY MAP

57
JIVE TRAIN

36
LIVING GUIDE

The newest addition to NEW Magazine

Laryssa Wirstiuk talks to three summer

is the comic strip Jive Train, written by

food purveyors are taking their craft to

Jersey City's Dan Strauss.

the next level.
Due to a research error, "City of Cats" in the Spring 2012 issue said that Carol McNichol
was named in a lawsuit against Liberty Humane Society. She was not. We regret the
error.

53
MARKETPLACE

ON THE COVER

THE CLOROX CHEMICAL

factory
on Pacific Avenue is just one of many unused relics
of Jersey City's industrial past. These shots by
Brooke Hansson are outtakes from the package
on the stories behind abandoned buildings in this
issue.
The company opened the plant in 1938; it was
its first on the East Coast. In March 1965, Clorox
announced its plans to vacate the plant.
"From our third floor apartment's windows on
Randolph Ave. and Claremont Ave., we could
see this Clorox building," Beau_Geste writes on a
historic photo of the building posted on wavz13's
Flickr page (www.flickr.com/wavz13 hosts an
amazing array of historic Jersey City photos â&#x20AC;&#x201C;
worth checking out). "They had mountains of
chemicals piled up outside with shed-like roofs
over them, while workers would shovel each day's
delivery onto a conveyer belt system."
The Jersey City Redevelopment Agency
acknowledges a "recognized environmental
condition" at the site, including possible chromium
contamination.

Parrick
Lally, Nick
Ciavatta
and Trish
Szymanski
of the band
Sea of
Otters

WRITTEN BY: Tad Hendrickson
PHOTOGRAPHY BY: Christopher Lane

UPTOWN

How a Group of of Friends Built a New
Arts Scene on Their Side of the City
9

Tâ&#x20AC;&#x2122;S

It's the fourth Thursday of the month
and that means that Uptown Crew is in
the house. Technically speaking, it's their
clubhouse â&#x20AC;&#x201C; the Crew's monthly open mic
takes place at Moore's, aka Bill and Ruth's,
a funky bar located just to the west of the
old Jersey City Medical Center. Owned by
Bill and Ruth Moore for the last 42 years
(Bill is now deceased), it's a time capsule
of Jersey City's past, when these joints
were a good place to mingle, say hi to the
neighbors and unwind with a few cold beers
or strong drinks. That's still the case today.
On this night Uptown Crew founder
and executive director Trish Szymanski
is directing traffic as the evening's MC
while her friend and comrade Neva Wartell
spins R&B. Near the door there are tickets
for raffles, super-cheap homemade
food and CDs of headliner Sea of Otters
for sale. Spirits were high because this
was an extra special occasion: the twoyear anniversary of the organization.
"Sometimes we have a great turnout,
sometimes we have a small one," says
Wartell, Uptown Crew's Associate Curator
of Music and Culture. "But we have
an unbroken record of having at least
one new person each time either as an
audience member or as a performer."
There were several "newbies" on this
night: B-Bark-A-Miss rapped along to
backing beats on disc; Mark Hauptman,
who lives down the street, played a loose
solo version of "Rollin' and Tumblin'" on the
harmonica; and Kurt Mattel played a couple
of songs on dobro, including a nice version
of the Rolling Stones' "You Got the Silver."
Readings were done by regulars like
former social worker Carol Sue Barrett,
who wrote and published a book called
Tails of a Social Worker. Tawana Williams
read two poems, one about the ritual of
greasing one's hair. Szymanski read a
letter from a former slave to his former
master, asking, among other things, for
recompense for his years of work before he
would consider coming back to work again.

10

Behind the mic or standing by the
bar, Szymanski is a force of nature with
a voice that can easily be heard as she
works her way through the room talking
with everyone. A serial networker and
community activist, Szymanski came up
with the idea of creating an organization
in her part of town and the name Uptown
Crew just flew out of her mouth one
day when she was talking to a friend.
"She has a lot of experience doing a
lot of different things," Wartell says of
Szymanski. "She's a people person and she
likes to network, connecting people with
the arts, and arts with the people. She's
real good with connecting what people
do with opportunities to do what they
do. She's also a whiz at public relations
and publicity. She's always working it."
A resident of Jersey City since 1997,
Szymanski moved to the McGinley Square
neighborhood in 2005. As she settled in
she realized a lot of the people she knew
from the downtown arts scene actually
lived uptown near Journal Square, McGinley
Square, Greenville, Bergen-Lafayette,
the Heights and the other non-Downtown
neighborhoods that make up about 80
percent of Jersey City. Some of these
creative people were displaced after
the tear-down of 111 First Street, an old
warehouse that leased artist studio space
and fostered the burgeoning Jersey City
arts community, and left the crowded
Downtown scene for cheaper rents and
more space. Others were newer to Jersey
City, and went directly to where it was more
affordable, bypassing Downtown altogether.
"We would run into each other going
on the PATH train or on the street
when we would be going to events,"
Szymanski recalls. "Then we'd get on
our various modes of transportation
and go back home. I thought to myself:
That's kind of dumb. Not that what was
going on Downtown wasn't cool, but I
had written a couple of articles about
Jersey City and learned how big it is.

Uptown
Crew
founder
and
executive
director
Trish
Szymanski

â&#x20AC;&#x153;SHE LIKES
TO NETWORK,
CONNECTING
PEOPLE
WITH THE
ARTS, AND
ARTS WITH
THE PEOPLE.â&#x20AC;?
So I started to look around because I
figure we could do something up here."
Szymanski started the Uptown Crew
Facebook group in December 2009 and
within a month there were 100 members.
In two months there were 200. By October
2010 Uptown Crew was a registered 501c3
nonprofit, and after two years there are
now nearly 900 Likes of its Facebook page.
"I had really just started to give
people outside of downtown a sense
of belonging to something," she says.
"Sometimes you felt like you were in
the Wild West if you were an artist who
lived outside of Downtown. Everything
happened there. The competition
for space and money was fierce."
Szymanski really wasn't planning
on starting an arts organization, but
she realized that something was in
the air. At the same time, she was

personally growing out of her other
associations around the city. So after
talking to friends and neighbors, she
figured the timing for it seemed right.
The inaugural event was held at her loft
space near McGinley Square on May 1,
2010. She had experience performing as
a singer in coffee houses in the '70s, and
read poetry or other writings in New York
City at various open mics for decades. She
knew she could pull together one herself
and went for it, and a dozen people came.
In June there was a dramatic reading
where she connected some actors she
knew with a theater teacher at North
Bergen's High Tech High School who
brought some students in to read from
Washington Irving. Local singer-songwriter
Mason Carpenter played a set at the end.
"People in the neighborhood were
just thrilled," Szymanski says of the
11

Neva
Wartell,
Uptown
Crew's
associate
curator of
music and
culture

the early events. "We certainly got
people to travel into the neighborhood,
either to my house or Raphs Plaza, from
other parts of the city. So right away
we had new traffic on the block here."
A resident of New Jersey for most of
her life, Szymanski grew up in Roselle
Park, landing in Middlesex County and
then Elizabeth after that. Szymanski and
Wartell, who is an ethnomusicologist,
were both drawn to Jersey City by
its diversity. This is a meeting point
for their partnership in Uptown Crew
as well as other locally oriented forprofit ventures they do together.
"These days, if you are moving to
Jersey City, you are moving from Ghana,
Nicaragua, Uzbekistan, Paris â&#x20AC;&#x201C; and I'm just
thinking of individuals I know," Szymanski
points out. "If you are moving here it's
because you like living in a diverse place.
As the world gets smaller and smaller,
places like this tend to break down
boundaries. It's a natural progression."
12

The people at Moore's were indeed
a microcosm of Jersey City with a
range of ethnic, racial, and social
backgrounds. While the audience skewed
a little older (bars have that effect),
the performers ranged about 50 years
in age. The tag line on Uptown Crew's
Facebook page says: "The Crew is You."
This night was ample proof of that.

The open mics at Moore's are great,
but the Crew is also expanding. There
was a communal bulb planting at
McGinley Square in 2011, a series of
mixed-genre live music performances
called JC Originals are held in conjunction
with citywide JC Fridays, and there is
involvement in the Jersey City-based
African Diaspora International Film Festival.
Uptown Crew is once again looking at
youth outreach. In the past there was
Washington Irving reading for teens, and

during Thanksgiving 2011, Szymanski
led a couple of young adults and
teenagers around the McGinley Square
area to give food to the homeless.
Now Uptown Crew has partnered
with One for All, a nonprofit run by Lelia
Diaz that operates a Jersey City public
school uniform recycling program
out of Ed's Salvage Co. vintage store
(store owner Ed Ramirez is a regular
performer at the open mics, and is a
longtime supporter of Uptown Crew).
As is often the case, Szymanski hit it
off with Diaz when she met her at Ed's.
Soon Diaz was an Uptown Crew board
member, and she also helped with the
paperwork for getting official nonprofit
status. Now they are starting a new
youth-oriented programming together.
"We were talking about providing
something for the kids in the area," Diaz
recalls. "In public schools, they have no
outlets besides going to school. The first
workshop we'll do is a writing workshop
where students will learn about the
elements of writing. Later that day we will
do an open mic, but it won't be limited to
those who went to the writing workshop."
Other future plans include workshops
where entrepreneurs, lawyers and

other professionals from outside the
creative arts community will come in
talk. It's a cliché to say that kids are
our most important resource, but
the potential impact for this project
is immense and long-lasting, helping
form and foster creativity early on.
"The arts serve so many purposes in
elevating a city," says Jersey City's Cultural
Affairs director Maryanne Kelleher, an
Uptown Crew fan. "In addition to making
our neighborhoods more beautiful, the
arts provide children with healthy outlets
and alternatives from the street."
Success is measured any number of
ways. Not that the Uptown Crew team is
comfortable resting on its laurels, but
at this point, Szymanski looks at it all as
gravy. It's gravy that still has to be cooked
up and shared, but gravy nonetheless.
"I could drop dead tomorrow and the
Uptown Crew could go away, but some
momentum is there already," she says.
"I didn't start it – well, I started it in my
neighborhood with a couple of other
people – but I just shone a light on it.
The minute I said, 'Hey we can do this?,'
a lot of my neighbors who live outside of
Downtown said: 'Oh, we can do this!'"

T
The ideal summer treat, if you
ask Roehl Empestan, is "a perfect
combination of cold, creamy and sweet."
Roehl is the nephew of Fiesta Grill
owner Renato Empestan. With two Jersey
City locations – one in Journal Square
and one on West Side Avenue – Fiesta
Grill serves a traditional Filipino dessert
that embodies all the qualities Empestan
describes. Halo-halo, Tagalog for "mixmix," is a dessert to both eat and drink.
Throughout Jersey City, overheated
summer revelers can find many variations
of cold, creamy and sweet in both solid and
liquid forms. Though halo-halo, available
in abundance throughout Jersey City’s
Little Manila, isn't an American summer
treat, the all-American combination of ice
cream and lemonade is just as easy to
find. Don’t be fooled, though; ice cream
from Torico in Downtown Jersey City and
lemonade from Lizzmonade, found at
Jersey City's farmers' markets and fairs,
are not our forefathers' summer treats.
Shaved ice and evaporated milk are the
base ingredients in halo-halo, which, like
an American ice cream sundae, is dappled
with toppings like sweet preserved beans,
tapioca, coconut, ube (or sweet yam), rice,
plantain, and jackfruit. Fiesta Grill adds
mango when it's seasonally available.
Ube and jackfruit are also staples
at Torico, an ice cream parlor beloved
by Jersey City locals. Torico plans on
reopening in June, after undergoing
renovations that took much longer
than anticipated – a year and a half – to
complete as owners Pete and Pura Berrios
kept thinking of things they wanted to
change or add. Over the 44 years the
company has existed, Torico has adapted
its offerings to accommodate Jersey
City's increasingly diverse population.
With the original goal of trying to satisfy
his then-pregnant wife's cravings, Mr.
Berrios started with snow cones and
homemade syrups, evolved to sherbets

and introduced ice cream in the 1970s.
Torico now offers 62 homemade flavors.
"We did mostly traditional and fruity
flavors. Tamarind and coconut were
the first ones," says Christine Berrios,
the owners' daughter. "We definitely
have changed a lot of our flavors to
cater to the community: a lot of Filipino
flavors and Far East flavors. Lychee
absolutely. We do ginger, avocado,
mango. I love passionfruit and guava."
Though Torico has always been a family
affair, Christine Berrios has been more
involved in the business since 2008,
when her father became ill and was no
longer able to endure laborious tasks like
extracting juices from tamarind seeds
and cracking coconuts. With about 10 to
20 of the flavors made on location every
day, the kitchen is constantly buzzing.
"I put everything on the back
burner. I'm with my dad all the time,
learning his recipes," she says. "We're
always adding more and trying
to make each recipe better."
In an effort to even further improve
her knowledge, Ms. Berrios recently
completed a week-long gelato course
at the University of Wisconsin in
Madison, renowned for its food science
department. "It's amazing how ice cream
is considered a science," she says.
For Lizzette Pagan, however, summer
refreshment is more about intuition than
science. About a year ago, the idea for
Lizzmonade was born at a Little League
game in the Jersey City Heights. Pagan,
co-owner of the mobile stand that offers
made-to-order artisanal lemonade and at
the time Little League treasurer, decided
to raise money for the league by selling
lemonade at games. This summer, Pagan
and husband Lamar McCloud are selling
lemonade nearly every weekend at fairs,
festivals, markets, and private events.
"On big park days, we would set up a
lemonade stand. The kids would press
17

A fresh
berry-mint
drink from
Lizzmonade

caption
here
tk tk tktktk
tktktktkt
tk tk tktk
tktktktk

“WE WANTED OUR
LEMONADE TO APPEAL
TO ALL THE SENSES.”
flavors and mix," says Pagan. "When I
met Lamar, each time we would add
fresh fruit. We did pineapple one day
and on another day something else.
Lamar said, 'We could sell this.'"
Lizzmonade launched in May 2011
at a street fair in Summit. Submitting
only a lengthy email explaining their
business and drawings of how they would
set up the stand, Pagan and McCloud
were accepted by the fair's organizers.
What makes Lizzmonade different from
lemonade stands that entrepreneurial
children set up on street corners is that
each cup of lemonade is crafted according
to a customer's preference of both flavor
and sweetener. The recipe involves two
lemons per glass and an approximate
addition of simple syrup, ice and water.
"We wanted our lemonade to appeal
to all the senses. Our cups needed
to be clear because the fruit makes
these different colors. The sweetener
options – that was huge for us. We
had sugar and agave and then we got
Stevia when people started to ask for
it," says Pagan. "The important thing
is that we're not a carnival food."
Currently, Lizzmonade offers five
mainstay flavors, called Liz Favorites.
These include Cool-cumber (cucumber
and basil), Berry Lustful (strawberry,
raspberry and blackberry), Hotsie
Totsie Mango (mango and habanero),
Southern Comfort (peach and ginger)
and Cherry Tart (cherry and kiwi).
"The habanero pepper is a gazillion
times more popular than I ever thought
it was going to be," says Pagan. "I think
what's also important is our source
of inspiration. The cucumber basil

came from hand soap. The habanero
came from buffalo wing sauce."
Customers are also invited to create
their own lemonade using up to two
kinds of fruit, which varies based
on what's fresh and available. Many
ingredients are grown in the owners'
own Jersey City Heights garden.
"We ran out of mango one time,
and a gentleman wanted pineapple
and habanero instead," says Pagan.
Sometimes, customers introduce
Pagan and McCloud to ingredients
they never knew existed. Last summer,
Lizzmonade was at Van Vorst Park when
one customer asked if he could bring
an ingredient from his home. When
he returned, he gave Pagan a handful
of chocolate mint, not to be confused
with the after-dinner candy, and asked
if she could make a Lizzmonade with
it. After conducting some research,
Pagan learned that the mint plant is
available in many hybrids, including
orange mint and even pineapple mint.
Though Fiesta Grill, Torico and
Lizzmonade are all family owned and
operated, Lizzmonade has very creatively
tried to capitalize on the concept. This
year, the business has expanded to what
Pagan and McCloud call a "Famchise," a
franchise agreement with a family they
have known for years. The Famchise
allows Lizzmonade to have a duplicate
set-up at simultaneous events.
"There are a lot more two-day and
three-day festivals. When we finish an
eight-hour day, it's tough to go in the
next day. Now we have someone to rely
on to do another day," says Pagan.
19

caption
here
tk tk tktktk
tktktktkt
tk tk tktk
tktktktk

20

"We used to coach little league together
in Downtown Jersey City. Our daughters
are best friends, and they were supportive
at many of our events and have helped
so much. It still is a family business."
Similarly, Torico has a family that
extends beyond bloodlines. Ten
longtime employees are set to return
when Torico reopens for business.
Says Berrios, "I was so excited to be
able to open and have the old crew."
The staff may be the same, but
the space is completely updated,
both inside and out. The 135-year-old
building has new windows, different
floors, and higher ceilings.
"The renovation took longer, but we
did more than expected. It made sense
to do more because we figured we'd
never be doing a renovation again,"
says Berrios. "It was a lot of work but
it was definitely worth it. It's really
for the benefit of the community."
Jersey City has played a major role
in the growth of these businesses.
"The diversity of the population
allows businesses that are not
considered mainstream to thrive," says

Empestan. "With so many cultures
throughout our city, most people are
not afraid to try something new."
Pagan and McCloud are grateful not
only for the local markets' affordable
vendor fees but also for the people
they get to know at these events.
"Our fans Downtown, we just love
them. They've been there, and they've
been really supportive. I can't wait to
hear, 'Oh my gosh, itâ&#x20AC;&#x2122;s nice to se you
again,'" says McCloud. "We had a couple
that would come to Van Vorst all the
time. She always got the Classic, and
he always tried something different."
During the summer months, it's
difficult to find fault with anything cold,
creamy and sweet, but the success of
these businesses does still depend on
the weather. To please those customers
who wouldnâ&#x20AC;&#x2122;t mind an eternal summer,
Fiesta Grill and Torico are open yearround, but Lizzmonade is still trying
to overcome one minor hurdle.
"Weâ&#x20AC;&#x2122;re so confident in what we do; the
only thing that affects our business is
weather," says Pagan. "You give us a sunny
day, and Lizzmonade is selling out."

Weâ&#x20AC;&#x2122;ve all seen the empty
shells on the skyline or the
street corner: the house
where nobody lives, the
factory where nobody works.

24

Jersey City is full of vacant
buildings. Some are the ghosts
of its manufacturing past;
others, remnants of familiesâ&#x20AC;&#x2122;
more recent struggles.

25

W

While some sections of the city have
more than others, there are vacant
properties in every neighborhood,
says Mark Redfield, who works in
housing code enforcement and leads
Mayor Jerramiah Healy's Quality
of Life Task Force. "Almost every
neighborhood councilman has had
to deal with the quality of life issues
that surround them," from the grass
not being cut, to squatters moving
in, to worse, he says. "If you drive up
and down the streets and just pay
attention, you'll be surprised how
many vacant buildings there are."
In March, the city embarked on an
ambitious count and registration effort
that resulted in a list of about 840
vacant buildings. Most are residential
â&#x20AC;&#x201C; more people complain about vacant
houses because they're usually closer
to home and more of a nuisance.
Fifty-six properties are considered
abandoned, meaning, among other
things, that they have been vacant

Special Thanks to the
New Jersey Room of the
Jersey City Free Public
Library for its help with
historical research.

for more than six months and have
caused problems in the community.
An ordinance adopted this fall
created a $250 registration fee for
vacant lots that increases to $500
the following year, an incentive to
owners to do something with the
lots. Redfield estimates the city
spends about $100,000 a year
looking after these properties, but
says registration efforts have added
$110,000 to the city's coffers.
Once buildings are on the list,
owners can be contacted more quickly
if problems arise. What happens next
is anybody's guess. Some buildings
languish for years. Some are sold; old
factories and warehouses in particular
may be converted into housing.
The key, says Mindy Fullilove, a
professor of psychiatry and public
health at Columbia University
formerly of Jersey City who now
lives in West Orange, is to support
neighborhoods in a such a way that
they prosper â&#x20AC;&#x201C; and that changes
benefit all residents, not just some.
"Neighborhoods should
make the plans and the cities
should support them by making
sure the neighborhoods get
investment," she says.
But for now, most of the hundreds
of vacant buildings in town are
sitting and waiting for something to
happen â&#x20AC;&#x201C; as are their neighbors.

What is it like
to have one in
your backyard?

Factory at Pine and Johnston
The warehouse on Johnston Avenue
between Pine and Monitor streets
sports a prominent "Kid PK" graffiti tag
and rows of rectangular candy-colored
glass. Panes are broken and some are
missing in spots; on one section, “Loser”
is painted in bright bubble letters.
The building appears to have gone
up in the 1920s, and was used in
the latter half of the century by a
manufacturer of paper containers.
A sign manufacturer followed.
"Every time I come out, I take a
peek at it," says Brian Mills, 21, who
lives across the street on Pine. He
says it's looked like this – falling apart
– since he moved in six years ago.
A fence around the property
has seen better days, and the dry,
grassy ground is pock-marked with
trash: chip bags, drink cups, an
empty box of cigarettes. A few old
shipping containers sit in the yard.
Nearby is a convenience store, a
small park with a basketball court and
the new Liberty Townhomes complex,

with its sign out front promising
location, elegance and affordability.
Mills has seen possums and
raccoons, which have approached the
apartment he rents with his family. He
guesses they live on the grounds.
He'd like to see a park go in where
the warehouse sits. "Something
better than this,' he says. "It looks
kind of bad. I try not to pay too much
attention to it. I just wonder when
they're going to knock it down."

27

28

CYLINDERS At bramhall avenue and Van horne street
The set of cylindrical structures
at Bramhall Avenue and Van Horne
Street are like something out of a postapocalyptic fairy tale. There's a small
window at the top of one of the towers,
which are old concrete coal tanks.
Looking up at them, you half expect a
zombie Rapunzel to let down her hair.
On a city insurance map, the tanks
are labeled "McConnell Coal Co. Coal
Yard," a coal company in Jersey City
since at least the 1920s. The tanks likely
went up between the '30s and '50s.
Nearby there's a blue building
covered with graffiti scrawls –
"bang bang," someone wrote in
black, and "murder game."
Gilberto "Tito" Vasquez, 52, lives a

stone's throw from the structure and
was recently repairing a wooden fence
that separates his property from the
vacant lot next door. He says it gets
bad sometimes, especially during the
summer – people will drive up, park their
cars and have sex. The police come.
"Of course it would be different
if it was fixed up," he says.
He raised his four boys here and does
not plan to leave anytime soon. What
would he like to live next door to instead?
"Something nice, a building or
whatever," he says, particularly
since his taxes have risen
dramatically since he moved in. "It
would be better for this area."

2456 JFK BLVD.
The Victorian mansion on John F.
Kennedy Boulevard at Gifford Avenue
must have been a real beauty in its
younger days. It sits on a block dotted
with grand houses, and was once an
Orthodox synagogue, according to
local resident Eugene Garrow, 76.

"I just don’t want to see more
vandalism," says Garrow, who has
lived on the block since the '60s
and often passes by with his two
cocker spaniels. "The place requires
a great deal of interior and exterior
work to make it anything."
29

factory in the heights
The massive building on Oakland
Avenue between Laidlaw and
Jefferson in the Heights was once an
industrial laundry. Nicholas Rivera,
a 30-year-old dad who lives nearby,
says it's been vacant for years – and
that if he had millions, he'd turn
it into a Boys and Girls Club.
"This neighborhood is jam-packed
with youth who really have nothing to do

after school," Rivera says. "The kids are
always out here playing, but they don't
really have anything to do… The potential
this building has, it would be incredible."
But barring that, he'd take a business
– any business – of some kind.
"It looks like it's just rotting," he
says. "Hopefully it'll at least open
up some jobs or employment."

BILLIARDS HALL ON FULTON
"This area didn’t always look like this," says
Michele Moreland, 52. "That old Billiards Hall use to
be called A Touch of Class. It was a bar and we would
hang out and shoot pool, and my cousins would play
music there every weekend. It was really, really nice."
The big vertical sign for the billiards hall
has long since faded. Windows are boarded
up and an awning has come down.
When she walks by the hall now, Moreland
remembers the good times she had there.
"The drinks were cheap and the crowd was
mature," she says. "I'd like to see it opened back
up again. There's really no place to go around
here. We need a nice place for mature people to
be able to hang out and listen to some music."

25 crescent avenue
Years ago, a man climbed up the side
of the house at 25 Crescent and stripped
the turret of its copper, says Mary, who
is in her mid-50s and has lived across
from the house for more than a decade.
Mary runs a community garden on
the corner of Crescent and Clinton,
and says she'd rather see a community

center there; the house, which has
been vacant almost the entire time
she's been there, attracts rats.
"It's a real eyesore," she says.
"Thereâ&#x20AC;&#x2122;s no place for our kids to go
outside of the Boys and Girls Club,
which is Downtown and too far away."

OLD MONTICELLO THEATER
The red building with
angled white accents on
its facade was once the
Monticello Theater. Jeanette
Daniels, in her 60s and a
lifelong resident of Greenville,
remembers it as grand.
"My mother would take
us there on Sundays after
church," she says. "I used to
see all the old movies there."

"We used to have so
much here," she adds. "It's a
shame that it shut down. It's
a shame that we can't keep
going with our history â&#x20AC;&#x201C; it
just stops and there's nothing
happening anymore."
Daniels says she hopes
the building can be restored.
"When I see it, it makes me
really, really sad," she says.

ST. JOHN'S EPISCOPAL CHURCH
The church on Summit
Avenue and Fairview is
a crumbling beauty.
Owned by the Episcopal
Diocese of Newark, it
was once the heart of the
community, according to
Dennis Doran, a resident
of Summit Avenue for
more than 40 years.
"It was run by the local
community," Doran says.
"It was our center – our
headquarters for community
events. Our walking tours
would begin and end there
with an organ concert and
refreshments... So the
loss of this church has
been deeply felt, the whole

community was impacted."
Doran says the church was
one of the most beautiful in
the city, with Tiffany glass and
a nickname – the millionaire’s
church – because of all the
"movers and shakers of Jersey
City" who would attend.
Doran says he would
like to see anything
happen to the church that
could save it. It has so far
avoided the wrecking ball
but has yet to become
something productive.
"Even having housing
there would be great," Doran
says. "There was talk of it
becoming a restaurant.
That would be fine too."

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BE SURE TO use your
smartphone to SCAN THE
GUIDE'S QR CODES FOR
some EXCLUSIVE DEALS
from our advertisers!

THE HAMILTON INN
708 JERSEY AVENUE JERSEY CITY 07302
T 201 839 5818
hamiltoninnjc.com
The Hamilton Inn is a welcome revival within the Downtown Jersey City
community. Nestled on the corner of 10th Street and Jersey Avenue, a block
from Hamilton Park, the Inn's cozy, classic atmosphere invites guests to dine indoors or out on a
well-rounded menu that features organic meats and local produce, and ranges from truffled egg
pizza to signature East LA fish tacos. Or, enjoy an Inn Burger at the bar, where you can also find
a nightly happy hour, signature cocktails, assorted craft beers, and an impressive list of fine yet
affordable wines. With its kitchen open untilÂ 1 amÂ on the weekends, a not-to-miss brunch experience
featuring $4 cocktails, and weekly specials that include Tacos & Trivia Tuesdays, Half-Priced
Cocktails Wednesdays, Endless Happy Hour Thursdays, and Wine-Down Sundays, The Hamilton Inn's
friendly staff is not the only reason to visit this bustling neighborhood fixture.

Skinner's Loft is an elegant yet casual, upbeat bistro-style restaurant. It features
an eclectic menu of deliciously seasoned small plates and entrees, as well as
tried and true comfort food, like a juicy burger. There are extensive beer, wine and liquor lists to
accommodate those seeking the usual as well as satisfy the adventurous. The handcrafted bar is
adorned with a copper ceiling and antique Italian tiled floor, with the loft space upstairs housing
a beautiful, but comfortable, dining room. In the summertime, Skinner's Loft offers dining in the
rooftop garden, serves specials daily, and features carefully made cocktails using fresh squeezed
juices, house-made syrups, and house-infused liquors. Visit Skinner's Loft for lunch Tuesday through
Friday, brunch on the weekends, and dinner until 11 every night.

Founded 16 years ago by Stephen McIntyre, The Iron Monkey quickly became
a favorite place for Jersey City residents to eat and drink. Today, The Iron Monkey offers casual,
modern American cuisine with three floors for eating and drinking. The main bar has a wonderful
traditional pub feel. The second floor offers an elegant, yet vibrant, dining experience that is perfect
for dinner with friends or corporate parties. The Iron Monkey also boasts the only rooftop in Jersey
City with dining and a full bar.
In addition to having the most unique space in Jersey City, The Iron Monkey has been a longtime
proponent of the craft beer movement. With 39 taps devoted to craft beer and a bottle list that
numbers well over 300 bottles, The Iron Monkey ranks among the elite destination beer bars in the
Northeast.
38

Opened in 2002, this local favorite has become an institution. Light Horse
Tavern has a new young chef, Carlos Ortega, who brings a new exciting vision
to the Jersey City culinary scene. The chef's philosophy is to source seasonal ingredients and to
preserve the integrity of the product when cooking. The seasonal menu always includes a variety of
fresh oysters and clams, as well as lighter fare such as grilled octopus salad, or heartier favorites like
organic ale-braised rabbit with fresh garganelli pasta and green olives.
Whether settling in at the bar for a pint or indulging in the spectacular cuisine, you are sure to
become addicted to the experience. Check the website for special events including live jazz, a
Wednesday seasonal farmers market tasting menu, and wine tastings. Visit any day for lunch,
weekend days for brunch, and always for exquisite food, people watching and pristine outdoor
seating.
39

JERSEY CITY GUIDE

HARD GROVE CAFE
319 GROVE STREET
JERSEY CITY 07302
T 201 451 1853
hardgrovecafe.com
Take one step inside this artsy
Downtown restaurant and you'll
know that you’re in for an entertaining evening.
Latin music and Cuban mojitos set the tone
for a South Beach-like party atmosphere, while
authentic Cuban food choices are available –
from Hemingway churrasco steak to shrimp with
garlic sauce to the classic Cuban shredded beef.
The Hard Grove Cafe has expanded its menu
to include vegetarian selections with a Latin
emphasis, like vegetarian lemon salsa chicken.
On Tuesdays and Wednesdays, check out the allyou-can-eat Latin mango-pineapple BBQ chicken,
ribs or pulled pork with prices starting at $9.99.
The cafe offers brunch on weekends, and features
selections like mixed berry pancakes, breakfast
quesadillas and huevos rancheros – not to
mention bottomless bloody marys and mimosas.
Stop by the Hard Grove and enjoy a magnificent
experience.

BUBBY's BURRITOS
440 JERSEY AVENUE
JERSEY CITY 07302
T 201 333 1550
bubbysburritos.com
Bubby's Burritos is a cozy
Downtown California-Mexican
eatery which prides itself on providing fresh,
natural, lard-free ingredients in all its dishes. Its
homemade corn tamales, nachos, burritos, tacos
and quesadillas are oil-free and never too hot or
spicy, while its salsas, guacamole and chili are
handmade fresh on a daily basis with onions,
cilantro and natural ingredients. Bubby's offers
delivery throughout Jersey City and Hoboken.

Maritime Parc is the perfect summer destination for a quick evening escape or
a weekend day-cation. Located in Liberty State Park, Maritime Parc welcomes
guests from both sides of the Hudson to enjoy its scenic splendor and distinct brand of hospitality.
Executive chef/owner Chris Siversen turns out seasonally inspired menus that spin local and
sustainable ingredients into crowd-pleasing dishes.
Visit Maritime Parc's gorgeous patio â&#x20AC;&#x201C; featuring views of the Manhattan skyline, Jersey City and the
Hudson River â&#x20AC;&#x201C; for the restaurant's famous Thursday night $20 Oyster & Burger Bash, or while away
an afternoon over Sunday Brunch.

41

JERSEY CITY GUIDE

LITM
140 NEWARK AVENUE
JERSEY CITY 07302
T 201 536 5557
litm.com
Every day is new and exciting at
LITM. The popular destination
is a restaurant, bar & art gallery known for its
creative, seasonal cocktails, extensive beer list,
happy hour specials, modern American food and
monthly art shows. Judges' Choice winner of the
2010 + 2011 4th Street Mac & Cheese Cookoff and
People's Choice winner of the 2012 Chili Cookoff.

RED FEAST WINE & LIQUORS
129 COLUMBUS DRIVE
JERSEY CITY 07302
T 201 333 3360
Red Feast features a large
selection of wines from around
the world plus imported,
domestic and craft beers. Its owners are also
open to customer suggestions, so let them know
if there is something you would like added to the
inventory. Free delivery to Downtown Jersey City,
including The Village, Newport, Exchange Place
and Paulus Hook ($30 minimum order).

NYC-JC GUEST SUITES
88 BRUNSWICK STREET
JERSEY CITY 07302
T 201 706 1017
nyc-jc.com
NYC-JC Guest Suites offers
luxury, short-term apartment
rentals located on the waterfront in Jersey City,
conveniently located close to the PATH stations.
NYC-JC Guest Suites offers beautiful views and
comfortable living at an unbeatable price. Book
now using the code "NEW20" and receive 20
percent off.

PAID FOR BY OR IN PART BY THE NJ
URBAN ENTERPRISE ZONE PROGRAM

43

JERSEY CITY GUIDE

JERSEY CITY SUPER BUY-RITE
575 MANILA AVENUE JERSEY CITY 07310
(ACROSS FROM HOLLAND TUNNEL HOME DEPOT)
T 201 239 1200
buyritewines.com
Jersey City Super Buy-Rite is the largest liquor store in New Jersey, with over
30,000 square feet of retail space. Its size, financial strength and association with the Buy-Rite chain
allows it to buy at the best prices possible and ultimately pass the savings along to you. Buy-Rite also
has one of the largest beer selections in the world, as well as thousands of wines and spirits, and an
extensive cigar selection. Buy-Rite might look like a big box retail store, but it strives to give you the
same service you'd expect from a boutique wine shop, with numerous managers who are trained and
certified wine, spirits and beer experts. Save 10 percent on wines with purchases of 12 bottles or
more. Buy-Rite has free and ample parking, and delivery is also available to Hoboken and Newport â&#x20AC;&#x201C;
mention this ad for free delivery!

44

SUMMER 2012

GALLERIE HUDSON
197 NEWARK AVENUE
JERSEY CITY 07302
T 201 434 1010
Gallerie Hudson goes beyond
just ordinary framing. In
addition to creating awardwinning designs, it offers conservation and
restoration services and expert advice on how
to properly preserve and showcase your art.
Also featured in the gallery are original works of
art by local artists and artists from around the
world. Gallerie Hudson has thousands of choices
in frames, from hand-crafted Italian mouldings
to contemporary American hardwoods. Whether
you need to frame a family photograph or a
Picasso original, this is the place to go. Gallerie
Hudson is fully insured and guarantees the
quality of its workmanship.
Gallerie Hudson now also offers digital photo
restoration (see before and after pictures at
right), as well as large-format photo and fine art
printing.
Hours: Tuesday through Friday 11 am-7 pm and
Saturday 10 am-6 pm.

THERAPY WALK TALK
LIBERTY STATE PARK
JERSEY CITY 07305
T 917 913 3999
jillpedersen.com
Therapy Walk Talk by
Jill Pedersen Gestalt
Psychotherapy combines walking with
traditional psychotherapy. In a warm,
supportive, inquisitive process you'll
explore what isn't working in your life. May
through October, in eight-week intensives, you
set the pace as you build awareness and
discover patterns that interfere with your
happiness.
Combining walking with psychotherapy in
Liberty State Park is just one of the ways Jill
Pedersen delivers therapy on the Jersey City
waterfront. Taking traditional therapy out of the
traditional setting allows you to choose from
a variety of creative delivery strategies that
support your lifestyle. Find a program tailored
to your style and feel better, one step at a time.

PROJECT PILATES
161 ERIE STREET
JERSEY CITY 07302
T 201 HEALTHY (432 5849)
projectpilates.com
Pilates is great for muscle
stamina, strength, flexibility,
mental clarity, health, wellness and awareness.
Project Pilates offers a variety of classes to fit
any budget including private and semi-private
sessions, group tower, group reformer and group
mat classes. The studio specializes in pre-/postnatal Pilates and injury prevention and recovery.

47

JERSEY CITY GUIDE

JCF BOOT CAMP
CITYWIDE | JERSEY CITY
T 201 484 7848
jcfbootcamp.com

Daris Wilson started JCF Boot
Camp in 2008 to give women an
effective alternative to pricey personal training
sessions and traditional gym settings, where the
bulky equipment can be intimidating. The fourweek program for women of all ages and fitness
levels is designed to challenge your fitness level.

SHAMPOO JC HAIR SALON
107 COLUMBUS DRIVE
JERSEY CITY 07302
T 201 395 0045
shampoojc.com
Shampoo JC Hair Salon is one
of the most unique hair salons
in Jersey City, inspired by decades of art, music
and fashion. Whether you desire a hairstyle that's
modern, classic, mod, sophisticated or bohemian,
Shampoo JC's stylists will use their extensive
artistic abilities to give you exactly what you want.

TOUSLED HAIR SALON
500-A JERSEY AVENUE
JERSEY CITY 07302
T 201 309 1200
mytousledhair.com
There are good stylists
who show up to work, and
there are exceptional stylists who show up to
create. Enjoy an Aveda aromatic stress-relieving
treatment and comforting tea with your hair
cut. This Downtown salon also offers teeth
whitening sessions to accentuate one of your
greatest features ... your smile (scan the QR
code for a special discount).

48

PAID FOR BY OR IN PART BY THE NJ
URBAN ENTERPRISE ZONE PROGRAM

SUMMER 2012

SALONBE
106 RIVER DRIVE SOUTH
JERSEY CITY 07310
T 201 222 1101
hairsalonbe.com
With the perfect balance of a
trendy yet upscale ambiance,
Jersey City's premier salon has finally arrived.
Located on the waterfront in Newport, SalonBe
is here to help each client find their desired
look for their personal lifestyle. Featuring some
of Jersey City's most talented hairstylists,
offering the most current services, and
carrying the lead products in today's industry,
SalonBe is sure to redefine and rejuvenate your
confidence.
Drop by or call to indulge in some of our
grand opening promotions â&#x20AC;&#x201C; including free
conditioning treatments with any service; 10
percent off all hair care products; and free cut,
color and product consultations.
Join SalonBe for complimentary wine and food
every Friday as it showcases the work of a
different local artist each week.

ANOTHER MAN's TREASURE
353 GROVE STREET
JERSEY CITY 07302
T 201 860 9990
amtvintage.com
Established in 2006, this
"knockout vintage boutique"
(Time Out New York) is open 7 days a week with
new additions daily. Everything is hand-picked
with current trends, classic seasonal styles and
quality in mind. You can also visit AMT at its
new showroom (pictured) to view its high-end
vintage collection. To make an appointment,
email showroom@amtvintage.com.

PAID FOR BY OR IN PART BY THE NJ
URBAN ENTERPRISE ZONE PROGRAM

49

JERSEY CITY GUIDE

BRICKS 4 KIDZ
CITYWIDE
JERSEY CITY
T 917 309 8585
bricks4kidz.com

Bricks 4 Kidz classes provide an
extraordinary atmosphere where children
learn, build and play ... with LEGOÂŽ bricks.
Its specially designed project kits and themebased models (such as space, construction or
amusement parks) provide the building blocks
for the Bricks 4 Kidz approach to
educational play.
Bricks 4 Kidz offers activities for children
ages 3 â&#x20AC;&#x201C; 13, including: after-school enrichment
classes, week-long summer camps, birthday
parties and preschool classes. Bricks 4 Kidz
believes that kids learn best through activities
that engage their curiosity and creativity.
Visit the Bricks 4 Kidz website to learn more
about its programs and events, as well as its
week-long summer camps (Robotics, Stop-Motion
Movie Making, Remote Control Mania and more).

JC FRIDAYS
CITYWIDE | JERSEY CITY
T 201 915 9911
jcfridays.com
Art House Productions presents
JC Fridays, a quarterly festival
held throughout Jersey City at
the start of every season. Local businesses and
arts organizations join together to celebrate art
and culture with a wide range of free events for
the public. Programs include art openings and
exhibits, music, dance, theater, poetry, film/video
screenings and more!
Next dates: September 7 and December 7.

50

SUMMER 2012

JERSEY CITY CHILDREN'S THEATER
83 WAYNE STREET
(IN THE BARROW MANSION)
JERSEY CITY 07302
T 917 363 7429
jcchildrenstheater.org
Jersey City Children's Theater
(JCCT) celebrates the art of play and the
diverse tapestry that is Jersey City. Through its
unique and original curriculum of storytelling,
play-making and theater games, children will
discover new ways to express themselves and
explore the world around them. In classes and
performances, children will discover diplomatic
ways to learn lessons of morality, courage,
generosity and compassion – and have great fun
doing it! JCCT offers in-house classes and afterschool programs for children 3 to 13 years old.
Visit JCCT's website today to:
• Register for JCCT's Summer Camp, A
Dahlicious Summer, and explore the worlds of
one of our greatest storytellers, Roald Dahl.
• Get more information on its new show, The
Fabulous Fables of Aesop! Performances June 9,
10, 16 and 17 (2 & 4:30 pm shows each day).

HOUND ABOUT TOWN
218 MONTGOMERY STREET
JERSEY CITY 07302
T 201 721 5532
houndabouttownjc.com
You live a stylish urban lifestyle
– your pet should too! At Hound
About Town, convenience meets community.
These cozy boutiques focus on eco-friendly, locally
made apparel and accessories, as well as optimal,
sustainable nutrition choices for your pet. Second
location at Hamilton Square (17 McWilliams Place
– 201 918 5557).

STUDIO 371, at Panepinto Galleries, was founded by Stephanie Panepinto in
2011 as a collective space to host gallery viewings, film screenings, theatrical
performances, photo shoots, art exhibitions and events of all kinds, as well as build a vibrant
community of artists. Located in the heart of the Powerhouse Arts District in Jersey City and just
minutes from Manhattan, STUDIO 371 is a unique and stylish space to create. The 3,500 square foot
warehouse space includes 14' ceilings, an elevator, a loading dock, and convenient access for private
and public transportation.
In addition to a rotating program of cutting-edge art exhibitions and screenings, STUDIO 371
offers adult art classes and a series of artist "salons" aimed at facilitating a dialogue amongst art
professionals in the field and other contemporary NY/NJ galleries and cultural institutions.
To be a part of this exciting community, join the mailing list: art@panepintogalleries.com.

MARKETPLACE
PRODUCTS & SERVICES

TO ADVERTISE IN THIS AREA PLEASE EMAIL:
checht@jerseycityindependent.com

KANIBAL HOME
Offering a range of refurbished furniture, found objects,
vintage dishware and plenty of new home goods, apparel
and gift items. 551 200 9386 | kanibalhome.com

Free 90 day Layaway Plan for Bicycle Purchases.
Select in Stock Bicycles on Sale (while supplies last)
Bring this Ad in and recieve:
10% Off Any In Stock accessory or clothing item.
This discount can be combined with other specials!
Vist our Website for Coupons and Specials

HAZEL BABY
This family owned boutique has everything you need
to make baby's world happy, healthy and safe. 201 918
5557 | 17 McWilliams Place | hazelbabystore.com

PROFESSIONAL REPAIRS ON ALL BRANDS
OPEN 7 DAYS â&#x20AC;˘ 3.5% SALES TAX (Excluding Labor)
www.grovestreetbicycles.com

365 Grove Street Jersey City, N.J. 07302

(201) 451-BIKE

Paid for in part by the NJ urban enterprise zone program

GROVE STREET BICYCLES
This full-service shop carries bikes for the entire
family and offers lifetime service with every new bike
purchase. grovestreetbicycles.com

MAGIC CLEANING SERVICE LLC
$15 off when you mention this ad! Call 201 963 1147
or email info@magiccleaningservicellc.com to book an
appointment. magiccleaningservicellc.com

Custom Framing
Framed Art
Celebrating 18 Years in Business

Open 7 Days a
Week in Jersey
Cityâ&#x20AC;&#x2122;s Powerhouse
Arts District
201-418-8771
HUDSON COUNTY ART SUPPLY
Get student discounts on supplies, and huge canvas
& studio furniture discounts at Hudson County Art
Supply's two locations. hudcoart.com