iFit, maker’s of a top of the line exercise tracking device had teamed up with CrossFit athlete Christmas Abbott for a new social media marketing campaign called “12 Days of Christmas”. iFit asked Burning Oak Studios to head up the production stage of this project, and we couldn’t have been more thrilled! While Burning Oak has covered dozens of product demos, this particular shoot was sure to be anything but ordinary.

The unique nature of this shoot allowed us to stretch our artistic muscles. The result being some really great shots and lighting effects. I carved some time out from my schedule to put together this short highlight reel of this multi-location production. We hope you enjoy!