@ElectricObjects is participating in the program, and from a vendor perspective it's been really impressive, and super important for how we think about distribution. The operational and financial requirements of jumping to mass retail are significant, but Launchpad makes the leap a bit more startup-friendly. Nice headline TechCrunch, but it's not a ProductHunt or Shopify competitor.

@rrhoover@jrlevine Totally agree, Jake.
I see this as less of a competitor to those platforms and more of a stepping stone between launch and a standalone store, because ultimately comp's will want customization and distribution beyond an Amazon storefront in Amazon's network. Network and discovery are key here—something Shopify/Magento/Bigcommerce have little focus on.
Re: discovery
This hub will probably have a pretty niche audience (I can't find a link to it anywhere on the site - where will it live?) but it'll be interesting to see how they leverage their scale to distribute/get these products noticed throughout their massive catalog.
Oh and @jrlevine - that's great news! We should get you on Canopy.

This will be powerful tool for Indiegogo campaigns to ship product out. Beyond that, I'm hoping they improve the categorization and interface over time. Still seems to target a general shopper rather than a savvy tech shopper.

@chubert I believe so. It's a true partnership between Indiegogo and Amazon. Indiegogo had previously run a fulfillment campaign with Amazon, and this is extending the relationship. You wouldn't be able to buy Kickstarter funded goods on here.