Sox will explore ways to bring out more fans

Williams cites poor economy for decline in attendance

October 03, 2012|By Mark Gonzales, Chicago Tribune reporter

CLEVELAND — After failing to draw at least 2 million fans at home for the first time since 2004 despite a winning season, the White Sox admittedly are examining ways to attract more fans at U.S. Cellular Field.

"If I had to characterize this offseason, it's not just the product we have to focus on putting on the field," general manager Ken Williams said Wednesday. "It's also the product we're delivering to our fans to make them spend their discretionary dollars on our club and come to our park. It works hand in hand.

"But I'm not about to point the finger, especially nowadays with the economy the way it is. I know they were watching or rooting at home because I've heard (they were)."

One issue that apparently has reached a dead end is developing more retail business in the area to attract more fans.

"I don't reasonably think we can make any headway along those lines because that's largely an issue with the residents in the area, and I understand their position," Williams said. "I don't think we can reasonably submit that there is going to be something in conjunction. I don't see it as happening.

"But believe me, there are a number of people on it, and we're trying to find answers and exploring everything."

Room for improvement:Adam Dunn didn't play Wednesday, as he finished the season with 222 strikeouts, one shy of the major league record.

But Dunn also rebounded with 41 home runs and 96 RBIs after batting .159 with 11 homers and 42 RBIs in 2011.

"I can go to spring training and not have 15 things to work on and clear your head," said Dunn, who plans to swing a bat in the offseason for the second consecutive winter. "I can start earlier. There are a few things to work on that I think will be an easy fix."

Extra innings: All of the Sox coaches will return in 2013, said Williams, adding that he was pleased with their work. … Sox television announcer Steve Stone, who is in the midst of a multi-year contract, is expected to receive interest from other media outlets but would need permission to get out of his current pact.