Maintaining Brand Momentum Post-Super Bowl

by Jason Warnock

Whether you are thrilled or crushed with the outcome of Sunday’s game, the real winners are the marketers who executed clever campaigns that motivated consumers to buy. The biggest brand winners aren’t necessarily the ones that spent over $4 million dollars on 30 seconds of airtime. Brands that engage on other, less costly channels have as good a chance of standing out.Read the full article