The video violated Apple's policy against sharing or discussing details of a product before its release. In a new YouTube video posted by Peterson, she explained that her dad was fired specifically for allowing her to film the unreleased handset during her visit to the Apple campus.

Although Apple immediately requested that Peterson remove the video, it was too late because it went viral so quickly.

In her emotional follow-up video, Peterson said that she has received a barrage of criticism and hateful comments in response to her iPhone X video. Although she emphasized that she and her father understand the decision and aren't angry at Apple, Peterson pleaded with viewers to please stop hurling abuse at her father.