If you haven’t seen or heard of Bird Box yet—Netflix’s new movie about a mother who shields herself and her children from an apocalyptic force that kills you if you see it by covering their eyes with blindfolds—you probably won’t appreciate the absurdity of the ‘Bird Box’ Challenge.

Honestly, even if you have seen the movie, it’s hard to watch ordinary people try to recreate Sandra Bullock’s fearless character online without cringing.

Why? Because it’s only a matter of time before some jackass trips over a concrete parking block and ends up in the hospital after getting hit by a car.

In fact, the new viral sensation has sparked so much controversy that Netflix officials issued a warning on Twitter advising Bird Box fans to proceed with caution while blindfolded.

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” they wrote. “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.

But, unlike Bullock’s pretend children who fear the unknown and abide by their mother’s wishes, those posting videos of themselves—walking the streets wearing blindfolds, bumping into shit and falling all over the place—don’t seem to care what Netflix has to say.

Take this guy, for example, who thought it would be a good idea to RUN down a busy New York sidewalk during the challenge. Boy, was HE ever wrong.