Adidas has recently decided to move more into lifestyle products. The
iconic shoe brand has teamed up with Zound Industries International AB in
order to now sell more products.

Known more for their three-striped sneakers, Adidas is venturing into
headphones with this partnership. The fashion brand will sell two lines of
headphones from Zound including one specifically designed for sports, as
reported by Business of Fashion. Zound will help Adidas with designing and
manufacturing for the product.

Although Adidas is most strongly known for its shoes, the company is
planning to move into other retail categories. As Zound generated sales of
approximately 1.04 billion Swedish kronor (130 million dollars) in 2016,
according to Bloomberg, it's safe to assume that the company can help move
product for the Adidas brand. With this new venture, it'll be interesting
to see if Adidas will be as popular in selling headphones more so than its
shoes and apparel.