Management: Chief Cook

The chief executive of the General Foods
Corp. is one of the most important men in the life of the American
housewife. For the eleven years that he has held the job, Chairman
Charles Greenough Mortimer has led the mothers' march to chipped,
chopped, frozen, freeze-dried, premixed, precooked convenience foods.
Last week, approaching mandatory retirement at 65, Mortimer turned over
the General Foods basket (Maxwell House and Yuban coffees, Post
cereals, JellO, Birds Eye, Minute Rice, Tang, Gaines's dog food, etc.)
to an aptly named successor. Replacing him as chief: President...