INTERNET GROCERS NEED TO BUILD BRAND IDENTITY: CONFERENCE

SAN FRANCISCO -- On-line grocers need to build a brand identity to market successfully their service to customers, an executive from Shoplink.com said here.According to Timothy E. Guen, vice president, marketing, for the Westwood, Mass.-based company, "Time and convenience is not an ownable benefit, but brand positioning -- offering superior fresh quality food -- is."As consumers attempt to differentiate