Now, Samson's groomer — whom he previously saw every six months — is traveling with the cat-lebrity to television appearances and photo shoots, fluffing his mane and treating Samson to oatmeal scrubs and blow-dries.

Jonathan Zurbel

Until last year, Samson was a lovable 19-or-so pound cat. And then he hit a growth spurt.

His eating habits have come under intense scrutiny. (Since you want to know: Samson eats as many six cans of wet food per day, plus some freeze-dried chicken. Samson's favorite snack is dry food — a special, large-sized kibble made for large-sized Maine coons — but he can't eat a lot of it, lest he get too titanic.)

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Along those lines, Zurbel hopes that the main thing people notice about Samson isn't his size, but his sweetness: how much joy and love the cat brings to Zurbel's life, and what a good companion a cat can be — a message that could prompt some of Samson's fans to head over to their local shelter.

"There's just so many cats that need a place to live and are wonderful, too," said Zurbel.