This article details the steps your development team must take before you can create push notification campaigns in Swrve. It also explains how to configure custom alert sounds or iOS action categories for your push notifications. Technical Prerequisites Depending on the app platform, your development team must complete the following tasks: All Platforms Update your Read More

The push notification campaign workflow enables you to create, customize, preview and test push notifications. In this tutorial, you will learn how to create a new push campaign, add content to your notification, select your target audience and campaign goals, and schedule or launch your campaign. There are five main steps involved in creating a push Read More

Rich push notifications enable you to communicate with your app users in a more creative and interactive way by adding images, GIFs, video and audio files to your notification content and including multiple options for how the user interacts with the notification. This article describes the options available in Swrve for creating rich push notifications Read More

Swrve’s push notification A/B testing feature enables you create up to 10 variations of a push notification and measure user response to different message content and actions. You can then track and compare which variants have higher engagement rates and adjust future campaigns accordingly. You can also create multilingual versions of a push notification and Read More

Swrve’s push notification personalization feature enables you to use custom user properties to include dynamic, personalized content in your push notifications. On the Add Content screen of the push notification campaign workflow, you can insert custom user properties in any field in the notification that includes text (for example, title, body, button labels) in addition to personalizing Read More

Swrve’s push notification localization feature enables you to create multilingual versions of a push notification and automatically target users of each language, all within a single campaign. You can track and view engagement results for each language group and adjust future campaigns accordingly. Push notification localization is only available with One Time and Recurring push campaigns; Read More

Swrve’s Quick Push feature enables you to quickly create and send a push notification to a predefined audience across all your platforms. For example, you can use Quick Push for breaking news-type notifications or new content updates. Some common use cases for Quick Push notifications are: Breaking news Weather alerts Sport results Political updates New betting odds Read More

Swrve’s Transactional Push API enables you to send a push notification to a single user that is triggered by an external event from a third-party system. You can configure the notification to include predefined content or create a custom message by triggering an external call to the Push API. For more information about configuring your Read More