A popular push for the sport of kings and princes

One of Australia’s admittedly niche but possibly most prestigious sports sponsorships is available for sale – that of the Australian polo team. The sponsorship won’t come cheaply – the asking price is hundreds of thousands of dollars to get the company logo on the green and gold polo jersey.

However, it follows an upswing in popularity for the once exclusive sport traditionally played in this country by gentlemen farmers and press barons.

The Australian Polo Federation says more people than ever are playing the game, the strongest growth among women. And this weekend the gorgeous and glamorous will start rubbing shoulders with bankers and corporates in the increasingly popular, high-end Polo in the City events taking place in Australia’s major capitals. They have become a must-attend end-of-year celebration for those in the know and a unique corporate entertaining opportunity.