The pavilion will be used to highlight the important contribution that Grampian’s seafood sector makes to the economy as well as promote the extensive range of fish and shellfish which are landed at towns along the coast and processed here. Its centrepiece will be a magnificent seafood display which draws its inspiration from the fish counter at London store Harrods.

Mr Pack said funding from the Aberdeenshire European Fisheries Fund and Aberdeenshire Council had made the pavilion possible.

He added: “We’re very excited about this new development. Seafood is important to the north-east. Shellfish and whitefish landings were worth £208 million in 2011 – almost half the Scottish total.

“The pavilion builds on the involvement we had at last year’s event from Macrae Foods Ltd Seafood in Fraserburgh. It spent the day giving away thousands of samples of salmon and mackerel products. We hope other local companies will now join in.”