High school bans canada goose coats to stop 'poverty shaming'

A school in the U.K. has banned students from wearing Canada Goose, which is a very expensive brand, because they don’t want student who can’t afford the brand to feel “stigmatised, left out, and inadequate.”

Woodchurch High School in the U.K. explained to parents in a letter they are banning student from wearing the Toronto-based company saying, “some young people put pressure on their parents to purchase expensive items of clothing.”

The school’s headteacher Rebekah Phillips told BBC news, “we are very concerned as a school about poverty-proofing our school environment and, as such, we met with groups of pupils and made the decision in consultation with them.”

Most parents /guardians are on board with this new ban and the support have been “overwhelmingly positive.”