SMMEX 2018

SMMEX International is returning to Wembley Stadium next week, with a number of licensing names on the exhibitor list and also due to take part in the conference programme.

Now in its 20th year, SMMEX aims to provide businesses with a platform to network and strike up partnerships with the biggest sports clubs, associations, retailers, tourist attractions, corporate brands and universities from across UK and beyond.

Taking place on Monday March 5 from 9am to 5pm, exhibitors include Half Moon Bay, Pioneer Europe, Pro Scarves and Rainbow Productions among others.

The speaker programme, meanwhile, will feature Kelvyn Gardner, LIMA UK md; Smiley’s Daniel McGeehan, who will be talking about brand building through positivity; Activision’s Victoria Fisher and Stephen Maclennan, discussing the power and reach of the video games industry; and Historic Royal Palaces, which will be talking about building a brand for commercial events.