Folgers Offering Coffee Flavor Enhancers

J.M. Smucker Co., maker of Folgers coffee, introduces Folgers Flavors, a line of flavored liquid coffee enhancers that make it easy to personalize a perfect cup of coffee, anytime, anywhere. Packaged in sleek, palm-sized squeeze bottles, Folgers Flavors flavor enhancers come in four varieties — Caramel, Mocha, Hazelnut and Vanilla — and provide consumers with a unique and customizable coffee experience. Sweetened with sucralose and acesulfame potassium, a squirt of flavor, approximately a half teaspoon, contains zero calories.

Beverage flavor enhancers appeal to millennial consumers who like to customize foods and beverages to meet their specific taste and nutritional preferences. The category started with enhancers for water, some including vitamins, minerals and other nutrients. In the past year, milk flavor enhancers debuted. It was just a matter of time for a coffee product to be introduced. Folgers Flavors are designed for at-home and on-the-go use. A 1.6-oz. bottle has a suggested retail price of $3.99.