The survey polled people who bought an iPhone 6 or 6 Plus within the first 30 days and compared it with the first 30 days of the iPhone 5s and 5c launch last year.

In 2013, 23% of new iPhone buyers were switching from Android. This year, only 12% said they were switching from Android. The vast majority of iPhone 6 buyers were upgrading from an older iPhone model. And a small sliver were switching from platforms like Windows Phone.