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Do you hear those footsteps? That's the sound of why you need a backup camera when you're on safari...and you've angered a rhinoceros. Watch Melissa McCarthy (try to) save the world in Kia's full Super Bowl LI commercial Feb. 5, 2017 on FOX.

iSpot Review— September 20, 2017

Kia is an official Super Bowl 2017 advertiser. They are set to air one 60-second commercial titled "Hero's Journey" during the game about the 2017 Kia Niro and featuring actress Melissa McCarthy. This will be the eighth time Kia will have a Super Bowl ad. Last year, Kia aired a 60-second commercial titled "Walken Closet" featuring Christopher Walken that ended up ranking #31 on the iSpot.tv Super Bowl Ad Performance Report with .81% digital share of voice, 11,720 social actions, 285,583 earned views and 68.1 million TV impressions.