Data-driven digital marketing agency

Top 5 digital marketing priorities for real estate business in 2018

In 2017, 84% of home buyers used the Internet to search for their home according to the National Association of Realtors® report “2017 profile of home buyers and sellers” published in November 2017.

The real estate industry is still a relationship business, but now relationships with buyers are heavily influenced by digital interactions.

In order to stay competitive in 2018 in a such highly competitive industry and acquire more new home buyer clients, real estate players can’t no longer ignore to implement at least, if not all, one of the following strategies:

SHIFT TO A BUYER-CENTRIC ENGAGEMENTMoving away from episodic, campaign-centric thinking to continuous engagement with home buyers.

BUILD A TOTAL ONLINE PRESENCESEO, social media, email, paid search, website, mobile, all channels play an important role in the research and planning process for buying a home.

DEVELOP A CONTENT AND MESSAGING STRATEGYBuyers are looking for photos, videos, detailed properties and neighborhoods info, maps and mortgage guides that are most relevant to them.