What is Big Data?
NOT JUST TOOLS
Gerard Dwan | @gerarddwan
Wikipedia: Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate.
The Reality is Big Data has been Around for a Long Time
The tools haven’t been
Technology allows us to move beyond using sample set and into using whole data sets!

…And Data Science?
Gerard Dwan | @gerarddwan
Combination of
Skilled Knowledge Workers
Data (in All Forms)
Tools and Technologies to Leverage Data
Understanding of Business
NOT JUST TOOLS
Wikipedia: Data Science is the extraction of knowledge from data, which is a continuation of the field data mining and predictive analytics, also known as knowledge discovery and data mining (KDD).

Inspiration
The Big Data of Everyday Things is inspired, in part, by The Design of Everyday Things by Donald A. Norman.
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.
Gerard Dwan | @gerarddwan

Directions – Waze, Google
Waze
A project was started to create a community driven map of Israel. It evolved to include community driven traffic, points-of-interest, and local events. They were acquired by Google in 2013.
Bring together data from all drivers on similar routes to determine which is best
Gerard Dwan | @gerarddwan

Roadways/Pavement
Highways, freeways, streets, driveways, parks, and more need to be repaved often
In snowy areas, snow and ice cause traffic jams and accidents
Adding salt to the roads to help melt ice causes corrosion
Lack of visibility and the inability to be proactive cause major accidents and lead to serious injuries
Gerard Dwan | @gerarddwan

Fitness Tracking
People (generally) have been tracking physical activity for a while
Cardio – walking, biking, running
Weight Training
With traditional methods, it is difficult to
Observe Long Term Trends
Compete
See How Others are performing
Maintain Consistency
Gerard Dwan | @gerarddwan

Theme Parks
Walt Disney Parks and Resorts numbers fall in mid-2000s
Survey results for “intent to return” are largely “no”
Lost children at Disney World a large part of anecdotal conversation
Gerard Dwan | @gerarddwan