Influencer Marketing Campaigns on Triberr

When Michael Jordan signed an endorsement deal with Nike, neither of them knew the true power of that relationship. That swoosh accompanying Jordan on posters, billboards and in tv spots, skyrocking Nike’s sneaker sales year after year as kids ran out to “Be like Mike”. Even today, the Air Jordan is Nike’s top selling shoe.

But not every company can afford a celebrity Michael Jordan, and even if they could, they may not need to. Consumers have lost trust in traditional ads, and instead are turning to blogs, social media and online reviews for their purchase decisions.

In this day and age, the real celebrities of the Internet are bloggers.

Trusted content creators with a loyal audience and deep social reach. These are the true Influencers, and Triberr is helping brands find and connect with them through a new marketing channel – Influencer Marketing.

Influencer Marketing is a new form of marketing where companies hire influential bloggers to promote and endorse their brand, products or services.

For years, big brands like Nike would hire celebrities like Tiger Woods to endorse their products. These celebrities had tremendous reach and influence through television.

Today, bloggers and social media enthusiasts are the celebrities of the Internet. While a popular blogger may not have the reach of Tiger Woods, hundreds of bloggers working together do.

Triberr’s Influencer Marketer campaigns are way for brands to hire large groups of Influencers who can work together to achieve a single brand goal.

About the Class: Know your Market: Demographics and Psychographics

The best way to improve your advertising ROI and conversion rates is by getting closer to your target market. But who are your ideal customers? This seminar goes beyond gender, age, and income. Psychographics address psychological and sociological characteristics, personality, lifestyle, and attitudes. What motivates your customers to buy? And how can you make sure your marketing communications don’t get drowned out by the hundreds of other commercial impressions consumers see each day? Learn where to find and how to interpret demographic and psychographic information. VALS framework will be discussed. Influencers will be identified. Sales will be increased.