Lily Aldridge Is The New Face of Bulgari

The certain allure of Bulgari is tough to match. The jewelry brand is a symbol Italian luxury, inspired by the ancients Italians' obsession with perfect beauty and glamour. The brand's charismatic edge goes beyond the magnificent and always aims for the sublime. This is why the faces who carry with them the Bulgari name can only be women with the same special touch of luxury to them.

IMAGE Bulgari

Lily Aldridge is a new and perfect fit for Bulgari's brazen spirit. According to Bulgari CEO Jean-Cristophe Babin, they chose Lily because"[She is] Strong and self-confident while also feminine and elegant at the same time...Her beauty seems straight out of the Mediterranean Renaissance, not merely conventionally perfect, but incredibly intense and sensually unpredictable—just like our jewels!"

Her unconventional yet exquisite beauty embodies the mystery and truly sophisticated Roman spirit of the brand. Her daring soul and stylish roots makes her all the more the perfect puzzle piece for Bulgari this season. "To me, Bulgari is not just a visionary brand, it also represents a Roman way of life that balances glamour with indulgence, and enjoyment with exuberance," says Lily.

Because of the American model's new campaign for the brand, she is now joining the likes of Julianne Moore, Kirsten Dunst, and Carla Bruni in representing the jeweler brand to the stars. Lily Aldridge's campaign will be shot by photography genius Mario Testino and will be released in October.