COK To Air Ads On Hulu

The animal-advocacy organization will begin airing a pro-vegetarian ad online this week.

Starting this week, users of the popular video streaming service Hulu will be exposed to the horrors of the meat, egg, and dairy industries, when Compassion Over Killing begins airing its 30-second “A Side of Truth” commercial on the site. The ad campaign is a part of COK’s continued efforts to reach young people, many of whom use Hulu to watch TV shows and movies online. In addition to exposing Hulu viewers to the harsh realities of factory farming, the commercial will link to TryVeg, COK’s beginner’s guide to vegetarian and vegan eating. The commercial, which aired on three national TV stations last fall, is expected to have an audience of more than 1 million viewers.