Sweep is a special FX which create a wet aspect on pictures and movies sending drops according to people motions. It is particularly designed as a Catchyoo Graffiti FX for interactive walls in parties and clubs.

This FX lets Catchyoo partners create interactive scenarii for their customers thanks to the creation of interactive buttons.

The example below shows SWITCH in action:

At the beginning, a mouse proposes 2 choices to the user. It opens the book which displays a movie trailer, there is no button anymore, then the pages turns and a dragon appears. The dragon is associated to a button. When the users crush the dragon, they actually press the button to go further in the scenario.The dragon springs then disapears. Then the page is under attack by an army of bugs. Shrek ask to hit The bugs. The button is on the bugs. Then the book is saved, Princess Fiona greats the user and the scenario to back to the beginning.

Simpler or more complex can be created with SWITCH.

Catchyoo comes with an FX library which can be easily isedby Catchyoo partners and customers to create their own interactive campaigns in minutes and at virtually zero cost.

This unique feature is possible because Catchyoo is NOT based on Adobe Flash, a too rigid and expensive technology.

This might sounds like a little technology difference, it is in fact a fondamental business advantage for Catchyoo partners as they save time and money in content creation which helps them to find profitability and higher revenues much faster than with any other technologies.

Coinciding with the Japanese Grand Prix, early last month, HUGO BOSS – which has partnered Vodafone McLaren Mercedes for more than 25 years – presented a new and innovative visual marketing concept featuring a state- of -the -art technology, ubiq’window. From September 21 through October 3, all of the
windows at the Aoyama flagship store in Japan were devoted exclusively to the Formula One theme in general and Vodafone McLaren Mercedes and its drivers Lewis Hamilton and Fernando Alonso specifically.

The campaign highlight was a ubiq’window screen measuring 2 x 1.5m which enabled customers to access an array of information on Lewis Hamilton and Fernando Alonso, the latest Vodafone McLaren Mercedes Collection from BOSS Green, plus technical data on the race cars themselves. This was the first time that this new technology had been implemented at a HUGO BOSS store worldwide. To complement the F1 theme, a life -size model of Lewis Hamilton’s current car was on display in the middle of the store, while the third floor showcased blow- up portraits of the drivers Hamilton and Alonso.

The interactive store window concept transcends traditional notions of shopping by inviting passers-by, race fans and customers to enjoy a uniquely atmospheric and emotionally- charged experience inside the store. Given the exceptionally positive feedback, HUGO BOSS is planning to integrate this technology into other stores and shops around the world.

LM3LABS was present at the 2007 release of Asia Outdoor Advertising exhibition in Singapore.

The event was superbly executed by Fuse. Perfect organization, great team.

Catchyoo and ubiq’window were presented on SMRT Media’s booth. SMRT Media manages the public network transportation media space in Singapore.
Their great team could learn deeper and pitch customers about interactive advertising solutions.

They were assisted by Mosaic Solutions’ team, LM3LABS’ representative in Singapore and the region.

Nicolas Loeillot, MD of LM3LABS, was on stage at this occasion to talk about the interactive future of Out-of-Home advertising.

The presented slides are share below.
Because of technology limitations, it was not possible to embed the presented movies in the slides. They have been replaced by still images.