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SsangYong unveiled SIV-1 Concept at Geneva Motor Show

SsangYong showcases its SIV-1 (Smart Interface Vehicle) mid-size premium CUV (crossover utility vehicle) concept at Geneva International Motor Show 2013. It is the next iteration of a concept series first it was presented at the 2011 Frankfurt Motor Show. Designed to embody the brand’s philosophy of ‘Robust, Specialty, Premium’, the car will become a strategic model within the SsangYong range.

The design of the SIV-1 is formed through the association of nature’s power and dynamism, and represents SsangYong’s new design philosophy of ’Nature Born 3 Motion’. This is the central theme of SsangYong’s vehicle design language that was first articulated in the XIV concept series.

Nature, the source of everything, inspires the brand’s design philosophy to touch the hearts of people and to enrich their lives by creating harmony between man, nature and the car. Dignified, dynamic, rhythmical and fluid movements found in nature are the source of inspiration behind SsangYong’s refreshing design philosophies, and at Geneva the third of its new design visions will be previewed – ‘dynamism’, created through energy and power.

SIV-1’s exterior design embraces the multi-purpose styling cues of the crossover to satisfy the numerous different customer demands for this type of vehicle. It adopts the all-in-one concept of the crossover while incorporating many other design elements of other vehicle types.