Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Strategy Briefing

Reinventing Beauty Store-Based Formats in the United Kingdom

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The store remains key in beauty purchases, as it enables consumers to try and feel products. Changing consumer behaviour has led retailers to re-assess their physical estate, using the space more creatively, with an emphasis on experience. Customers are looking for more personalised experiences offline, which cannot yet be emulated through online stores.

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Why buy this report?

Objective advice

There are opportunities for new platforms to give objective product reviews,moving away from mono-brand dominance and paid brand ambassadors.Cosmetics are discussed woman-to-woman rather than brand to consumer.

Physical space is key

The store remains key in beauty purchases, as it enables consumers to try and feel products. Changing consumer behaviour has led retailers to re-assess their physical estate, using the space more creatively, with an emphasis on experience. Customers are looking for more personalised experiences offline,which cannot yet be emulated through online stores.

Phygital, or the ultimate omni-channel experience

The convenience of online and the experience of offline are blending together– reinforcing the role of the store and bringing the best of both worlds together are key to increasing footfall. Among the touted cutting-edge technologies are“Beauty Mirror” and “Face Scanner”.

Bespoke

Bespoke products and services are becoming more sophisticated through the development of technology. Blending technologies have been brought into stores to allow consumers to create bespoke products for their skin on the spot.

Brand loyalty

Nothing beats the thrill of the new. Brands are engaging consumers through workshops and experiences. Online players are opening pop-up stores,bringing the digital navigation experience into offline stores.