Avvocating 2012

The much-anticipated Clio Cloud Conference kicks off on Monday in New Orleans. As an official media partner, LexBlog used the week leading up to the conference to shine a light on some of the speakers for the event. We were even fortunate enough to feature guest posts from Clio employees who offered unique insights on...

Twenty years ago, I terminated my firm’s Westlaw subscription and outsourced our legal research. How so? Law clerks attending law school whom I met on AOL message boards. A clerk did the research, using free Westlaw, drafted a motion, memorandum or brief, forwarded it to my assistant to be put on a case caption and...

If you’re actively engaged in law firm marketing, you should already know that Facebook has some staggering stats when it comes to audience and reach: 2 billion monthly active users worldwide (that’s 27% of all people on the planet) 83% of women and 78% of men use Facebook; by age the breakdown is: 88% of… Continue Reading

Local search is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. Google is all about delivering relevant search results to its users, which is why you should be doing whatever you can to rank well for local search. Google knows the IP address of… Continue Reading

When Amazon built a digital department store, then competitor, Toys “R” Us licensed Amazon’s technology for the online sales of its goods. Toys “R” Us could not compete on software. When Amazon had surplus cloud hosting capacity, Amazon created AWS for the licensing of its cloud hosting services to third parties. AWS now represents over...

To realize the importance of being proficient at Local SEO, all you have to do is search for your area of practice on Google. Without even typing in a city or state, Google will serve up law firms that match your search query that are geographically closest to you. Google knows that if you are… Continue Reading

Did you know that attorney bio pages are typically the most visited pages on a law firm’s website? That’s because prospects want to know as much as possible about the person they will be entrusting a very important job to — in some cases, literally putting their lives in the hands of a stranger. So… Continue Reading

No matter what size your law firm is, if you are doing business somewhere you are a local business owner. And since most if not all your clients come from your geographic area, your ability to rank high in local search is critical to keeping your firm in front of prospects. No doubt you have… Continue Reading

We’re all familiar with Michigan State University’s athletic prowess. As a Notre Dame graduate, I’ve seen on TV any number of football losses at East Lansing. Basketball Coach Tom Izzo has kept the Spartans near the top nationally for what seems like twenty years. Michigan State’s Law School though, which I am sure has received...

Why does marketing matter for law firms? It all comes down to one simple truth: with a physical product, the customer can see it, touch it, taste it or feel it. The senses combine to help the customer decide to make the purchase. But what does the customer have to go on when purchasing a service?… Continue Reading

Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience. To make your landing pages pay, you need to know the basics about how to create a highly effective… Continue Reading