THE FIRST PAGE
Presented by a Panel of Agents & Editors: Christina Hogrebe, Emily Keyes, Anna Klenka, and Poja Menion

Agents and editors will pick random first-page submissions to read
out loud and review. Find out what grabs their attention and what will
land you in the rejection pile.

FEELING OF PLACE: How to Successfully Weave “Feeling of Place” and Atmosphere into the Fabric of Your Book
Presented by James Ullrich

As a travel writer-turned-novelist, James Ullrich knows the
importance of giving the reader that all-important “sense of place.”
When he wrote his novels, the atmosphere of the exotic locales played a
central role. It takes time and craft to successfully weave atmosphere
into the other elements of narrative, tone, and characterization. James
will explain how to do it properly, giving concrete examples to
illustrate his points.

FINISHING YOUR NOVEL
Presented by Jim Satterfield

The learning objectives for this presentation will include: tools
and methods for finishing the first draft of your manuscript,
understanding writing success factors, identifying the common pitfalls
that prevent writers from finishing, how to develop your daily writing
routine, and a review of basic fiction structure.

WAKE UP AND SMELL THE SCAM: A Primer for Emerging Authors
Presented by Mark Henry, Delilah Marvelle, and Sabrina York

The publishing industry is evolving daily and with it the dangers
for uninitiated authors. Come and join three authors who have
experienced – and survived. From heinous contract clauses, to the
quicksand of publisher apathy, to out-and-out scams, Sabrina, Delilah,
and Mark will discuss them all.

STEERING YOUR STORY WHERE YOU WANT IT TO GO
Presented by Jason Black

There are two skills needed to create a great novel: writing craft
and story craft. From line editors to critique groups, lots of people
can help you strengthen your story’s premise, your plot structure, your
characters, and their arcs. Whatever issues lurk in your manuscript,
these people have seen them all before and know how to fix them. Join
local developmental editor Jason Black to learn how he and his peers
help you make the story you write live up to the one in your head.

MOMENT-BY-MOMENT CHARACTER DEVELOPMENT
Presented by PNWA Board Member Terry Persun
We all know what a well-rounded character reads like, but how do you
develop one step-by-step within your novel? In this class, we’ll first
discuss the three layers of character, then talk about how to build a
character while writing the book through the use of scene, setting,
dialogue, etc. We’ll also look at ways in which gesture habit and
point-of-view can affect each character. And we’ll explore the
differences between walk-on characters, minor characters, and main
characters.

10:00 – 11:30 a.m.

BUILDING YOUR PLATFORM
Presented by Lisa Fernow and
Katherine Sears

What is a platform? Where is it? When do I start it? How do I know
when I need one, and what does it look like for me and my books? In
order to become successful, you know you need a platform. Most agents
and publishers expect you to have one in place before beginning the
process of approaching them. What you may not currently understand is
exactly what that is, or how to build one. We will walk you through the
critical-to-haves versus the nice-to-haves, all using real world
examples.

LEGAL ISSUES FOR WRITERS
Presented by Jason Cruz

This presentation will survey copyright and trademark law and
discuss issues related to defamation, libel/slander, and freedom of
speech under the First Amendment. A component of the presentation will
focus on the legal issues authors may face when attempting to market
their books via Twitter, Facebook, or a website/blog. For instance, it
will discuss what you can and cannot use on your website, who owns what
(i.e. photos, articles, etc.), and what to do if someone is using your
work without permission. Three things people will take away from the
presentation: Is your book/writing protected? How can you avoid
copyright infringement when marketing your work to the blogosphere? What
can you do to avoid infringement and not get sued?

TAKE YOUR BOOK FROM CONCEPT TO COMPLETION (Part One)
Presented by Gerri Russell

Learn the importance of a good editor, cover art, marketing
strategy, and how to choose the best self-publishing option for your
project.

ESTABLISHING SETTING NO MATTER WHERE YOU ARE
Presented by PNWA Board Member Nicole Persun

Are you having trouble turning your story’s two-dimensional setting
into a vivid, three-dimensional world? Do you struggle to describe
setting in a way that comes off the page? Developing a sense of place
within your stories is like developing a character – each setting has a
physical appearance, a backstory, a culture, a sense of social
organization, and a day-to-day lifestyle. In this session, we’ll
consider the five elements of establishing setting and how those are
affected by one another. We’ll also discuss how to better include
setting in our scenes to create a vivid backdrop for your story, whether
your character lives in New York or on another planet.

Everyone’s life story is worth telling. The question is not if it
should be told or if anyone would be interested in reading it, but how
will you tell it. In this class we will look at the unique challenges of
turning our lives into compelling stories. Using the concepts of
character, voice, and narrative arcs, we will begin to learn how to
reduce the enormity of full life into something we can share with other
people.

WRITE DIALOGUE LIKE A PLAYWRIGHT
Presented by Elena Hartwell

Dialogue is often considered the hardest element of fiction to “get
right.” Many writers don’t realize the purpose of dialogue, let alone
know how to make it flow naturally and move the story forward. Even
experienced, successful writers can stumble when writing dialogue,
causing their page-turning narrative to come to an abrupt and awkward
halt. This interactive workshop exposes writers of all levels to
theatrical writing practices, improving the form and function of their
dialogue within their individual styles and genres. Further, this
workshop encourages writers to generate material on the spot and
practice rewriting techniques throughout the 90 minutes of the
presentation. This teaching style encourages writers to begin
incorporating the methods in the workshop immediately into their
routines.

2:00 – 3:30 p.m.

CLEAN UP YOUR MANUscript: What to Look for BEFORE You Submit
Presented by Author magazine grammar writer Cherie Tucker

Participants will learn how to edit their work with confidence,
use punctuation skillfully to enhance their writing, and avoid “red
flags” and usage gaffes that interrupt the reader’s attention to the
text.

MARKETING FOR INTROVERTS
Presented by Lois Brandt

Although all writers enjoy creating stories, some cringe at the
idea of marketing. This presentation will tackle two issues that often
slow or disable introverted writers: rejection and networking. We begin
by talking about the strengths and weaknesses of being an introvert. We
then move on to common errors that introverts make when trying to sell
their work. We take this information, flip it, and get a detailed look
at how introverts can play to our strengths. During the class each
student will come up with three comfortable steps to market their
current work and build closer connections to others in the publishing
industry. Attendees will learn how to turn perceived weaknesses into
strengths, how to avoid common errors (including under-submitting and
rejection paralysis), and how to create a networking plan that is within
their comfort zone.

TAKE A BOOK FROM CONCEPT TO COMPLETION (Part Two)
Presented by Gerri Russell

Learn to input your novel into a digital format.

EXPLORING POINT-OF-VIEW
Presented by PNWA Board Member Terry Persun

Who is telling your story? Is it a first-person account? Is it
being told second-hand? Is there some omniscient narrator who knows and
sees all? This class will explore how to figure out which point-of-view
is best for your novel or story. We’ll discuss what point-of-view is,
why it’s important to your novel, and how to apply it well.
Point-of-view slips can cause a manuscript to be rejected, can cause a
reader to become confused, and can create an unreliable narrator. This
class will help attendees gain a firm grasp on one of the more
difficult, yet fundamental, aspects of fiction.

PUBLISHING FACTS AND FICTIONS
Presented by Beth Jusino
The “author wars” are heating up, with passionate arguments flying
around about the decisions to self-publish, traditionally publish,
e-publish, or all of the above. For every three authors, there are four
opinions about the “right” way to go. What’s a new writer to do? As a
marketing and editing professional who’s worked on both sides of the
publishing fence, Beth Jusino doesn’t think there is a “right” answer
for every writer. The publishing market is in a state of transition, and
there are opportunities and pitfalls with every path. Three things that
attendees will learn are: writers have options, and what’s best for one
writer may not be best for another; the pros and cons of traditional
publishing and self-publishing; and a realistic impression of cost,
timing, and logistics involved in producing a book. Beth Jusino will
define royalties, advances, and where the money goes.

CONNECTING WITH READERS: How Independent Bookstores Can Help
Presented by Paul Hanson

Your book is coming out! Now how do you spread the word? No matter
how your book will be published, you’ll still have to do the lion’s
share of the marketing. Even in this increasingly virtual world,
personal connections and relationships are what will set you apart.
Kelly and Paul will discuss how you can make events an important part of
your book’s life and how you can connect with the taste-makers of the
literary world: independent bookstores.

WILL THE REAL PUBLISHER PLEASE STAND UP? Questions every writer should ask a publisher before they queryPresented by Lynn Price

What are the myths and realities of vanity and Print on Demand presses? What are the different types of publishers and what can they do for an author? What are the right questions to ask before you query? Lynn Price, editorial director of Behler Publications, will discuss these questions as well as an author’s options in this new world of publishing.

Whether you self-publish or have a traditional publisher, you must
establish your marketing platform to sell your book. Attendees
will learn how to start establishing your brand as an author, understand
the “must-have” elements of your promotional plan, learn how to set up
your social media profiles (Facebook, Twitter, LinkedIn), create an
editorial calendar, identify “key topics” around your book’s content,
and learn how to find and engage your audience.

PICTURE BOOK REVISION WORKSHOP
Presented by Lois Brandt

Take a break from the conference and roll up your sleeves? This
hands-on workshop is for those with a picture book manuscript who would
like to bump it up to the next level. We will examine our drafts through
the revision lenses of character, plot, and illustration. A ten-minute
discussion of each of these elements is followed by a revision exercise.
All participants are expected to bring a manuscript to the workshop.
Attendees will learn ways to understand the “want” for every character
in their picture book, how to develop a layered plot, and methods to
give the illustrator room to do his or her job.

TAKIN' IT TO THE STREET... TEAM
Presented by Sabrina York

If you’ve heard all the chatter about street teams and wondered
what they are, how to set them up, and what to do with them once you
have one, this is the workshop for you. Sabrina York discusses the
secret value in street teams, the nitty-gritty of team management, some
huge danger zones, and why you should be building one BEFORE you are
published.

A MOMENT IN TIME: Focusing the Historical Novel
Presented by Candace Robb

After writing 13 critically-acclaimed historical mysteries, Candace
Robb branched out into mainstream historical novels (writing as Emma
Campion) and discovered she missed the clear, tight focus of a murder
investigation. In this workshop, she’ll share with you what she’s
learned about zeroing in on a question as compelling as whodunit? and
why? She’ll take you through the steps of narrowing your focus to the
emotional catalyst for a historical figure’s choices or a momentous
event. Once you establish the heart of the matter, it serves as your
guide in shaping a tight narrative.

THE POWER OF PERSEVERANCE
Presented by Janet Fisher

Attendees will learn what perseverance really means – not just
continuing to do the same thing over and over, and not just patiently
waiting. It means growing and developing and trying new ways. Sometimes
it means throwing out what you thought you knew. Sometimes it means
learning to identify your own passions, or to accept critiques as well
as praise. Most importantly, it means never giving up and embracing the
joy and journey of writing, not just the destination of publication.