Mobile battle arena card game, Heroes Charge, just launched superfan feature “Legendaries”, giving their elite players a unique set of rewards for their time and money spent in-game. They have also launched a mutimillion-dollar TV ad campaign recently –...

A guest post from Jon Walsh of Fuse Powered based on a talk given at Casual Connect Although the common consensus is that you should collect metrics for at least 30 days before drawing any major conclusions...

The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give high-spenders an audience of admirers. For a full explanation, see the complete book: available...

This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...

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Gamesbrief is a blog about the business of games. We look behind the headlines to tell you not just what is happening to games, but why it matters to your business. From Activision to Zynga, we analyse the companies who are making waves in the games industry and the new platforms, like Facebook, iPhone and Unity, that are changing the market.