Vitamins and supplements are available in a number of delivery forms depending on the supplement type, its ingredients, dosage amount and ease of use. Liquid supplements are one of the popular supplement types available in the market today. Within the liquid supplements category, there are quite a few types of liquid-based supplements available in the

Gummies are one of the most popular dosage formats among kids and adults alike. On top of being fun and convenient to take, they are a great choice in terms of bioavailability of the nutrients they hold as well. It’s not uncommon among people to skip taking their essential vitamins and supplements due to their

As concerned as new vitamin businesses are about formulating the perfect formula that tastes well, smells nice and is more effective than the rest, they often overlook the importance of rightly packaging the product. A product’s packaging is not only your brand’s voice, but it is also usually your first chance of leaving an impression

Gut health has been receiving the attention it deserves, and consumers are finally realizing that a healthy gut contributes massively to the overall health. Microbiome play an important role in maintaining gut health. An increasing amount of clinical studies revealing the impact of a healthy gut on overall well-being are paving way for the rising