We are concretely committed

We work in tandem with you and your clients to get fresh perspectives, create compelling concepts and generate positive change

We are socially sustainable

We are willing to promote a positive economic, social and environmental impact

We do things with a conscience and hope that this is the result of collaboration with all those with whom we interact

Team Members

Roberta Larocca

Founding partner | Allegro234

More than 25 years experience.
American & European experience.
COO in Universidad de San Andrés, MBA Admission Director in IAE Universidad Austral, Senior Learning Consultant.
EMBA, Bachelor of Business Administration.

Julio Ferro

Associate Creative Director | Brand identity

More than 25 years of international experience in brand design.
Professor of the graphic design class and of the postgraduate course in brand design at Buenos Aires University.
Senior Regional Design Manager, The Coca-Cola Company. Director, Brandstudio Buenos Aires. Creative Director, FutureBrand.

Ana Couret

Strategy Hub Contributor | Brand Envisage

Almost 20 years of international experience in brand strategy, focused on FMCG, tourism, telecom and financial services.
Manager in Arthur D. Little, Project Director in Interbrand, Business Development Manager in Futurebrand and Director of the Madrid office in Branward.
MBA at IESE (Barcelona), Bachelor of Business Administration.

Ricardo Sánchez Montero

More than 25 years experience.
International experience focused on creativity, direction and management of audiovisual content for television, films, advertising and media events.
TVE, Atresmedia, Mediaset, FlyMusic and Canal Rural.
BA, Information Science.

Silvina Bernachia

Design Hub Contributor | Brand Identity

More than 15 years experience.
International experience.
Design support for Pernod Ricard, Clorox, Allegro234, Stocksur.
Creative Director at THINKindesign, Senior Designer at Futurebrand.
Graphic Designer.

We are growth catalysts through brands and culture

We make your company worth admiring

Together with you, we generate value and improve results for your business by connecting brand, people and experience

We develop unique, meaningful and familiar brand experiences

We build economic value, and have a positive social and environmental impact

We look out for the balance between improving income and building value in a sustained way

We prepare your brand for the future

We create, drive and transform your brand so that it is ahead socially and digitally

We build your brand, connecting culture, technology and creativity

We recognise trends and patterns that may affect your industry, your business and your audiences

We produce tangible results

Crafted BrandingTM

We develop strategies that provide creative solutions and designs that can be integrated into your business

We turn your brand into a strategic business platform

We rescue the legacy and the values of your business to project it as a contemporary global company seeking to generate a positive impact

Our approach to your needs

Our understanding of the world

Together, we redefine success in business

Allegro 234 became a Certified B Corporation in 2016. B Corps are a new type of company that uses the power of business to solve social and environmental problems.

Allegro 234 was certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We’ve evaluated how our practices impact our employees, our community, the environment, and our customers.

Today, there are over 2,100 Certified B Corps around the globe, including Patagonia, Tony’s Chocolonely, Ben & Jerry’s and Dr. Hauschka

B Corporation’s values are aligned with what we believe in. It’s important to allow our friends and clients to see and understand our business practices as well as our commitment to sustainability. And we surround ourselves with like-minded individuals and companies—those that believe in giving back and making the world a better place.