Promote any feed of content.

Advertisers and brands are creating new content every day. With Sharethrough’s Continuous Campaigns, publishers can plug any RSS or social feed directly into SFP to automatically generate creatives for an “always on” campaign.

Keep your content fresh.

New content from the advertiser’s feed automatically surfaces in the SFP dashboard so you can quickly approve and traffic your latest creatives, enabling you to stay fresh and relevant with your readers. Manually approve your creatives to ensure content quality, or turn on auto-approval to automatically promote the latest content.

Optimize for results worth sharing.

With Sharethrough’s Continuous Campaigns, you can optimize your campaign at both the creative and headline level, so that you are always promoting your most engaging content and maximizing performance for your client.