Wednesday, October 18, 2017

Unlocking Hidden Gems Within Schema.org | Evolvor Media

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverage it, Schema.org is an indispensable tool within your SEO toolbox.

A structured data toolbox

The first part of any journey is finding the map. In terms of structured data, there are a few different guiding resources:

The most prominent and useful are Google’s Structured Data Features Guides. These guides are organized by the different structured data markups Google is explicitly using. Useful examples are provided with required item properties.

Tip: If any of the item types listed in the feature guides are relevant to your site, ensure that you’re annotating these elements.

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