Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Cotton Wool/Buds/Pads in Slovakia

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Executive Summary

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TRENDS

Cotton wool/buds/pads recorded 2% current value sales growth in Slovakia in 2014 reaching total sales of €4 million. The category benefited from a stable consumer base and affordable product pricing. A particularly strong presence of private label products assortment did not allow average prices to move upwards. The category benefited from rising health awareness and improving hygiene habits amongst economically weaker consumers due to rising advertising activities and slowly strengthening purchasing power.

COMPETITIVE LANDSCAPE

First position within cotton wool/buds/pads was claimed by the private label assortment of Tesco Stores which commanded value share of 18% in 2014. It was closely followed by Celltex sro which ranked second in 2014 holding 17% share, while third position was occupied by dm-Drogerie Markt with 14% value share. Fourth ranked Coop Jednota Slovensko sd with its private label product range which held 8% share of total value sales in 2014.

PROSPECTS

Value sales of cotton wool/buds/pads are expected to decline by a 1% CAGR at constant 2014 prices over the forecast period. Growing competition within the category is expected to push the average constant unit prices downwards which will cause overall sales growth to slide into negative growth territory. The unit price decline will be driven by intensifying price promotions and growing value share of private label products throughout the forecast period.

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