LAUNCHES

SECOND LOOKS

ALSO NEW

LAUNCHES

Allure Launched 3D Products Direct to Consumers via Web

Quick Take: Allure Eyewear has added 3D products to its website as part of its ongoing digital marketing strategy. In addition to its
e-commerce website, Allure has partnered with
Amazon.com to give consumers greater access.
Wearer: 3D enthusiasts - the product range includes numerous adult and children's styles, as well as clips and wear-over frames.
Specifics: The Allure and Amazon sites will make available to consumers the entire product portfolio of Allure A3D and Marchon3D EX3D Eyewear lines. Many styles will also incorporate Marchon3D patented technologies utilizing curved, ophthalmic-accurate lenses that have been proven to improve the 3D viewing experience.
Selling Points: Allure 3D is a division of Allure Eyewear that designs and manufactures patented, multi-purpose, stylish passive 3D glasses for the entire family. Allure 3D services all retail, e-commerce, private label and special event customers with price points ranging from opening price point to high performance product. The Allure 3D site seeks to educate consumers and 3D enthusiasts on the benefits of using quality eyewear when viewing 3D content and how the overall experience can be enhanced when the right eyewear is chosen. "This is just one step we have taken to engage directly with consumers and is part of our overriding strategy to educate the marketplace and generate demand for our products," said Marc Sorkin, vice president of Allure. “Additionally, Allure is launching a compelling digital marketing campaign that will drive consumers to our sites. Next steps include linking retail partners to our web pages, ultimately increasing consumer access to our brands."
Price Guide: $-$$$
www.3DAllure.com

SECOND LOOKS

Charmant Debuts Puma S/S 2012 Optical Collection

Quick Take: Charmant USA has introduced the latest sport-inspired, fashionable optical collection from Puma Eyewear for Spring/Summer 2012.
Specifics: The release consists of four men’s styles and three ladies styles.
Selling Points: True to Puma’s dynamic and joyful attitude towards everyday life and fashion, the Puma Optical SS12 Collection is vigorous and racy. Strongly inspired by light, both in weight and composition, all styles feature trendy and ultra-slender frames, fashionably sports-inspired with aerodynamic design and bright colors. Each style is high on comfort and has excellent fit, cutting-edge materials, anti-slip rubber tips and precision molding. Highlights include the men’s metal PU15351 with a sleek design and “peek-a-boo” effect on temple end and the men’s acetate PU15352, a clean and spare design with a layered color effect. For ladies, the acetate PU15355 is a slender girls' frame subtly curved and elongated in trendy color combinations and visible core construction.
Price Guide: $$
www.charmant.com/usa

A&A Optical Adds Styles to the Alexander Collection

Quick Take: A&A Optical has released new styles into their Alexander Collection for women who adorn themselves with rich color and style, whether understated or dramatic.
Specifics: Two optical styles, the Charlotte and Harper.
Selling Points: Alexander Collection offers fine handcrafted details, such as Swarovski crystal accents, metal inlays and delicate laser etching in acetate, metal, semi-rimless and combination frame styles designed to complement women of all face shapes. The Charlotte radiates classic elegance with a dropped oval shape and rich hues in a combination frame that features clean, graceful laminate temples accented by a hint of sparkle. The Harper has a flat metal front and raised metal end pieces in a mix of shiny acetate and matte metal that play with light. Alexander Collection merchandising materials include a logo plaque and counter card; while all frames come with a soft, silver and black eyewear case that can double as an evening clutch.
Price Guide: $$-$$$
www.aaopticalco.com

Bushnell Extends Serengeti Classics Collection

Quick Take: Bushnell Outdoor Products has unveiled the latest additions to Serengeti’s Classics Collection furthering the brand’s mission to bring together fashion and technology.
Specifics: Four new models – Lorenzo, Nico, Piero and Milano – blend sophisticated shapes with innovative glass lenses that are optically superior, thinner and lighter. The styles are offered in polarized and non-polarized versions, as well as a variety of lens tints and frame colors
Selling Points: “Our Classics collection is favored around the world,” said Dani LaGace, global director of eyewear. “We are proud to offer such timeless styles, reinvented with customized fit features and Serengeti’s exclusive lens technology, all providing the ultimate comfort with style.” These four new models embrace a completely modern aesthetic that is signature Serengeti. The frames are made with finest available injected nylon, integrated spring hinges, adjustable wire core temples and adjustable optical nose pads. The Serengeti Ultra-Light glass lenses, made of Borosilicate optical glass, deliver unmatched optical clarity and are a full 20 percent thinner and lighter than conventional glass lenses, while remaining able to withstand extreme temperature fluctuations and being chemically tempered for scratch and impact resistance, according to the company. Exclusive technology on all Serengeti sunglasses, Spectral Control and photochromic technologies combine to provide a high-definition view with unparalleled contrast and superior color enhancement while automatically adjusting throughout the day to every light condition. Both features are engineered into the glass, while an anti-reflective coating also helps minimize distracting back glare.
Price Guide: $$$
www.serengeti-eyewear.com

ALSO NEW

McGee Bows the XOXO Play Date Collection

For the smart, sexy XOXO woman, McGee has introduced the Play Date Collection featuring the Hipster, Rock Star and Coquette optical styles. All three frames are a petite fit with spring hinges and the latest in jewelry-inspired embellishments. Accounts that purchase the entire collection will receive a XOXO Social Wristlet and an optical counter card.
www.mcgeegroup.com

Zyloware to Distribute Inspecs USA NASCAR Optical Collection

NASCAR Optical is both stylish and robust, targeted towards men ages 20s – 40s. Made with high-quality materials, the collection draws inspiration from race cars and is comprised of eight new styles (in two colors each) reflecting the history of the NASCAR brand. There are four full rim and four semi-rimless styles featuring metal fronts and anti-slip double injection TR90 temples.
www.zyloware.com

Cinzia Designs Bows the Ivy League Collection

Cinzia Designs has introduced the Ivy League Collection, two new unisex reader styles in three classic color ways. Both looks in the collection are accented with faux leather temples adding both comfort and style. Each frame features a custom front- one in a round, flat metal and the other in a square - in striated handmade acetate.
www.cinziadesigns.com

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.

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