Disruptive Marketing Blog

Whenever you come up with a marketing strategy, the desire is that it will work. Before you even come up with the strategy, you need to have a goal in mind. That way, you can focus your effort to this specific goal. The only way you will know whether or not your target is being…

Marketing data is an important tool that you can use to grow your company in leaps and bounds. Sadly, a good number of marketers are yet to come to terms with essence of such data. The data should help you understand your customers and their perception of your brand in a significant manner. Part of…

Advertising is an integral part of marketing. Digital advertising has grown in leaps and bounds due to the wide-spread use of the internet. PPC campaigns, commonly known as pay per click campaigns, are part of almost every digital marketing strategy. They can yield high ROI if they’re employed the right way. This is why marketing…

Marketing attribution has become common lingo to marketers. The customer journey has become more complex over the years. There are many channels and campaigns in each journey leading up to a conversion. As a marketer, you want to know how significant each channel or campaign is to conversion. This is what attribution modeling is about….

Online advertising is one of the biggest businesses in the world. Thanks to technology, a large percentage of people are now always online across various devices. Whether it’s on individual or corporate websites or on social media, the digital platform is best for advertising. You can reach more people and increase your conversions. This isn’t…

Attribution modeling is the process of coming up with a set of rules on how you will assign credit to the different touch-points in your marketing strategy. This set of rules applies across campaigns as well as channels or devices. The purpose of finding an attribution model is so that you can be able to…

Marketing is integral when it comes to making and/ or boosting your sales. It doesn’t matter whether you’re in the product or the service industry. Marketing will always play a critical role in the success of your business. Advertising is one important aspect of marketing. It’s an important tool when you’re trying to drive sales…

Anyone who has been following up on digital advertising trends knows about pay per click campaigns. They are costly but they also yield positive results if done the right way. Like any other platform, some people have come up with different ways to make money off these campaigns without delivering results. Some publishers are guilty…

Marketing is important if you want to make your product or service visible. This ultimately leads to conversions. That’s the end goal of any marketing campaign or channel. If you’re a client, you would want to know the impact that the marketing touch-points have on conversions. On the other hand, if you’re the marketer you…

Marketers have the task of making a product or service visible to the customer, generating a lead and then ensuring that it ends up in a sale. This sounds straightforward. For a very long time, marketers would use a specific channel or campaign and then wait to see how effective it was through the number…