Platform re-engineering and sustained engineering for a leading demand side platform

Platform re-engineering and sustained engineering for a leading demand side platform

​About the client:
The client is a leading provider of supply-side services that help agencies and advertisers gain actionable insights into their media spend. The client’s platform solutions and cloud applications provide a complete picture of consumers and cross-channel campaigns and connect with a worldwide advertising ecosystem of more than 100 partners. The client’s platform currently analyzes more than 4 trillion audience attributes and makes more than 80 billion advertising decisions.

Business need:

​The client required a technology partner with domain and systems expertise to help develop its ad serving and audience management platform.

The nature of the platform required the client to implement strong user experience. This user experience was not limited to usability but also to the overall visualization of data and reports on the site.

Specified the number of enhancements and development iterations that the client had planned, Automation testing was also a significant challenge. Existing implementations towards Automation testing were not addressing the client’s requirements.

Solution​ offered:

Cybage aligned a Development team with strong knowledge of the Media and Advertising domain with exposure to having developed similar systems.

About Cybage

Cybage Software Pvt. Ltd. is a technology consulting organization specializing in outsourced product engineering services. As a leader in the technology and product engineering space, Cybage works with some of the world's best Independent Software Vendors (ISVs). Our solutions are focused on modern technologies, and are enabled by a scientific, data driven system called the DecisionMines™ for Digital Excellence. This unique model de-risks our approach, provides better predictability, and ensures a better value per unit cost to our clients.