Friday, 14 November 2008

Recessionista-hood

Her shares have gone down the pan and her mortgage through the roof, but the girl in the office still seems to wear something new every day. You’re looking at a fully fledged recessionista.

That’s the word on everyone’s lips for the woman who spots a good deal from a mile away and manages to look a million dollars on a shoestring. While you’re holding the phone line trying to get through to the bank for a loan she’s probably deftly remodelling last year’s wardrobe item into a swish new look.

Apparently the secret of the recessionista is making good use of what you’ve got and unearthing bargains. And saying ‘vintage’ not ‘second hand’.

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About Me

I'm a Professor of Psychology at the University of Hertfordshire and Professor of Fashion Psychology at Istanbul Bilgi University. Women's relationship with money is a keen interest of mine, since it is often psychologically and emotionally complex. And fashion interests me because it if so integral to personality and identity.
I teamed up with financial coach Simonne Gnessen to create Sheconomics. I'm also co-founder of the Do Something Different approach to behaviour change, see www.dsd.me or www.karenpine.com.
For more about Simonne's company Wise Monkey visit www.financial-coaching.co.uk.