AT&T's 'next-gen' TV platform rollout will start on DirecTV Now

AT&T executive VP & CTO Enrique Rodriguez spoke to Engadget about the rollout, saying that "if you look at the work we have done on DirecTV Now, it's been very successful on Apple TV and so you can think of this as a continuation of that transition." Invited DirecTV Now customers and DirecTV companion app users will be the first ones with access to the new technology, as shown above running on iOS, when the beta testing starts ahead of a rollout across more services and hardware over the "coming years."

The next-generation platform will bring everything we have seen from modernized TV setups over the last few years, with recommendations and profiles, backed by all the content AT&T/DirecTV provides subscribers. When the beta starts, there will be a cloud DVR feature and other new features already up and running. Features on deck for later this year include live TV pausing and parental controls, while other key elements like profiles, download-and-go and 4K Ultra HD with HDR are scheduled to launch in 2018.

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