Trying to figure out what is the right social media monitoring tool for your company is often a lot like playing the lottery. Most of us don’t have 3 months to compare all the tools out there, and if it’s your first experience with a social monitoring system, you probably don’t know what you should even be asking to establish which is the best fit for you. enter: this article.

Do you whinge about your bank, your phone service, your internet provider, your mobile handset, your computer operating system or anything else that relates to a big brand? Chances are your social media intellectual property has been raped by a bunch of self-important corporate execs wondering why you hate their brand so much. Welcome to Brand Big Brother.

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About me + this blog

Hi there, my name is Cara Pring, welcome to The Social Skinny, a website dedicated to social media and website optimization strategy. If you want simple, jargon-free tips and updates, you've come to the right place! Outside the geeky expert stuff I'm a crazy cat lady from Sydney - and no, that is not me in the header (everyone asks). You can find out more about me in the About page or you can connect with me on Twitter, FB, LinkedIn & G+. Thanks for stopping by :)
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