E-Mail Checklist for a Better Response Rate

Although there is no definite formula or method, there are certain things that you can check before sending an e-mail list to increase the response rate. For an internet marketer, there are a lot of things that demand his constant attention. More often than not, you design and finalize an e-mail, but you do not edit it enough to make the impact you wanted it to. Whatever the case may be, the following guide contains a lot of useful pointers that you can use before sending any marketing e-mail. Use it as a checklist and evaluate the quality of your e-mail at every point.

Is your E-mail Design Mobile Responsive?

The first point – and probably the most important one, too – is to check whether your e-mail design is mobile responsive or not. Mobile e-mail marketing is the next big thing, and as a matter of fact, more than half of U.S. adults use their smartphones to receive and send e-mails.