I love how simple this ad is but agree with the above statements that it's likely going wholly unnoticed. It's a simple fix tho - if the payoff came in the form of a RollOver instead of a click-drag... Or, in the case where the user wasn't so inclined to play with your ad at all, you could build a time-out into the ad that triggered the payoff after a certain amount of time.

One other thing. Other than being a "socially aware" online ad, who is it that's bringing this message to me?

Posted by:Phil Bonnel on September 10, 2007 11:32 PM

I was confused what to do as well, it was quite unclear that i should drag. I wonder what the interaction rates were on this one.

Posted by:Pace on September 11, 2007 3:31 AM

great idea but, bad execution.
poor art direction.
Could have executed keeping the common man in mind.