For the commercial assignment, I was hired to photograph the 2010 Miss Universe, Ximena Navarrete, for a print campaign endorsing a water company called Santorini, owned by PepsiCo in Mexico. Ximena was brought in because she was a major celebrity in Mexico, and I was hired to photograph her in the most natural way. I was also given the assignment to direct Ximena in a TV commercial. So my actual shooting took place in between the different scenes and takes of the TV commercial.