It's all in the glitter! Stays on forever, even when the colour is gone, and the way it reflects light creates the illusion of fuller and - dare I say - sexier lips! Really glamorous, funky, looks and feels luxurious, brings out a bit of my "dark side", perfect for a night out. Not exactly the lippie I'll be reaching for on a daily basis though, this shade is less versatile than the other ones I've tried and - I'm guessing - may not be as flattering for pale skin with yellow undertones.