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History

The company XOX began in 1908 as a biscuit factory "Hollandia" and was renamed in 1930 in "XOX biscuit factory GmbH". The company name XOX is based on the representation of two windmill blades and a cereal grain in the middle.
Between 1970 and 1989 XOX was sold and taken over by various companies. Only when in 1998, Edmund E. Besecke took over the company, the breakthrough of the brand succeeded.

The brand XOX was "brought back to life" by Edmund E. Besecke. He bought the brand and moved the head office to Hameln at the Weser. There he starts the pure distribution of salty snacks under the name XOX Gebäck GmbH with 3 employees. With the support of partner companies, the first 5 products are brought to the market. The assortment quickly increases to 20 snack products. The XOX warehouse is located in southern Germany, from where all customers are served.

The production from the Netherlands is relocated to Hameln. In addition, the warehouse in southern Germany is dissolved and XOX begins the construction of a central production and storage in Hameln with 30 employees.

Our production celebrates its 10th anniversary at our site in Hameln. We are growing continuously and are now working in a strong team of 160 employees. In addition, we were able expand our position internationally and are now active in more than 30 countries.