10 Bands Not To Miss at SXSW

Videos go viral, said Stewart, “whenever viewers want to be a part of the distribution.” Therefore, “knowing your audience and their interests is the first step” toward YouTube notoriety.

“Including a universal experience like laughter, love, failure, pets and food will up your chances to be seen," Stewart said. "Consider, for instance, the proliferation of adorable kitten videos on the internet."

Kulash is familiar with this concept. His band, OK Go , has gained a rabid following of online fans due to their incredibly creative and unabashedly joyful music videos such as “Here It Goes Again” and “This Too Shall Pass.”