With all of the noise involved in a global website redesign, it's crucial to take some time to clearly define your objectives at the beginning. This paper will guide you in defining the scope and requirements of your web development project, before you get too far along in the process.

In this eBook, you'll learn:

How to align your website goals with your organization's objectives.

Guidelines for auditing and creating your information architecture.

How to develop your content strategy and digital style guide.

Tips for keeping your SEO in check during a redesign.

Whether you're planning a rebrand or just planning to redesign your website, understanding what's involved is a vital first step in the process. Before hiring a web development agency, website developer, or seeking web development services, you want to make sure you have a strong handle on your organization's needs and objectives. Only then can you be sure what to look for in a website company.