Continuing with the themes of technological innovation and adding additional fun, interactive benefits to their product offerings, adidas Originals has created a video game available exclusively on a USB Key contained in the packaging of the adiGames ZX 500. Introduced in the mid 80′s as a bio-mechanically correct, high mileage trail/road running shoe, the ZX 500 featured a particularly unique sole: with multi-purpose rubber outsole studs that gripped on soft ground, but retreated into the tread on harder surfaces. Representing the technological age of the 1980s, this version features a patterned fabric combined with a mesh to partly disguise the striping pattern and employs neon colors to emphasize the graphic style of the time.

Inline with this inspiration, the game, entitled “ZX Runner,” is an ’80s-style platformer that lets you take on the role of DJ Zed as he races through to a blacked-out neighborhood to get to his midnight set on time. With 5 minutes on the clock, you will need to run, moon-walk, climb walls, avoid some dodgy-looking thugs, collect power-ups, and pull off insane rooftop-to-rooftop stunts to make it to the stage.