Is Your Event Ready for Augmented Reality?

Just last year, Microsoft imagined in a Super Bowl ad how their augmented reality (AR) device could change the NFL, including overlaying stats of players while you watch or transforming your entire wall into a massive screen.

While that commercial was just a “what if,” augmented reality is, well, a reality. In fact, Pepsi is using 2017’s Super Bowl LI to debut their new LIFEWTR brand with an augmented reality mirror at the event.

Even if you are not part of the tech industry, it is likely that you already know some of the incredible things Artificial Intelligence can do! In 2018, we really don’t need to go too far to see AI in action. You only need to check out an assistant like Siri or Cortana to realize …

When most people think about projection mapping, their minds often go to jaw-dropping animated effects against unconventional backdrops, such as the side of a hotel or grand structures like the Hoover Dam. Specifically for events, planners have visions of lavish stage sets. These types of installati...

Update event tech or accept mediocrity. No one can expect to rule the event industry without adopting latest technology. Have doubts about the efficacy of new tools on the block? Well, tools which are indispensable at present like mobile event apps, went through similar phases of doubts and scrutiny...

High-expense of B2B events makes it difficult for marketers to justify them to higher-ups. Data offered by event apps can support this cause. Marketers mainly need to focus on 3 types of data which are as follows: 1: Behavioral Data Event organizers can hold surveys with the help of apps like Event2...

Right sponsorship programs can offset against costs of events or conferences. Wondering if event cum conference apps can be used to inspire sponsors to invest money into events! Let us find out. The Significance of Homepage Screens Homepage screens of event apps don the hat of spokespersons. Vital i...