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Hope this helps- had to cut back to make it only 400 words!
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Major automobile companies are now offering a great deal more luxury models. Aaker (2011) describes of companies moving away from the middle in order to offer a more upscale experience. BMW - introducing 100 new models and versions- must remove sales cubicles in dealers to make more room, and is offering centralized fleets so shoppers can test drive cars because there are too many luxury variations for dealers to stock. Other strategic marketing changes cited include adding flat-screen displays to dealers to help consumers understand the different models.
Aaker (2011) suggests customers are looking for a better experience when shopping. He noted the trend towards "lifestyle centers" incorporating a combination of retailers for a shopping experience. Best Buy stores feature Samsung "experience" stores within their own stores. Adding different retailers within a larger box store creates a need to coordinate and plan ...

Solution Summary

This solution provides articles to support five of the trends Aaker cites in "Strategic Market Management" and the impact on the firms mentioned. Includes APA formatted references.