Detalle

The Influentials

The Influentials : One American in ten tells the other nine how to vote, where to eat, and what to buy. They are The Influentials. Who are they? The most influential Americans - the ones who tell their neighbors what to buy, which politicians to support, and where to vacation - are not necessarily the people you'd expect. They're not America's most affluent 10 percent or best-educated 10 percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities.