Monday, September 20, 2010

In celebration of Coffee Month this October, the Philippine Coffee Board is organizing a series of activities to promote locally grown coffee.

This October 9, Saturday, 10 am to 12 noon, there will be a 2 hour webinar on:

1. How to put up a Coffee Shop
Speaker: PACITA "CHIT" JUAN

Miss Pacita "Chit" Juan has been at the helm of the Philippine Coffee Board Inc since its inception as the Presidential Task Force on Coffee Rehabilitation, incorporated as National Coffee Develoment Board in 2002 and renamed Philippine Coffee Board Inc. She founded a national coffee chain in 1993 and left the company in 2008 to concentrate on projects benefiting the coffee industry under the DA's "Pilipinas: Gising at Magkape Program".

She has also in 2008 put up a social enterprise called ECHOstore sustainable lifestyle and ECHOcafe, dedicated to promotion of coffee, culture and communities in different parts of the country.

She has tucked under her belt almost 20 years of advocacy in coffee and experience in putting up cafes and restaurants.

In this webinar, Ms Juan encourages entrepreneurs to put up their own brands of coffee shops, using Philippine coffee, of course.

A believer of branding, she will walk you through creating your own brand of coffee and putting up your coffee shop with your own personality.

Manny has been in the coffee business for almost 30 years. He is familiar with coffee buying and operates his own roastery called CAFEX. His brands are Continental Coffee, Batangas Harvest and Monte Alto coffees.

Manny custom roasts coffee for many establishments including hotels and restaurants. He is a passionate coffee enthusiast and has great experience in "cupping" coffee and creating coffee blends for individual clients.

He is also Area Director for North Luzon for the Philippine Coffee Board. He and Ms Juan go together to far flung towns to buy coffee from small farmers, giving farmers alternative markets for their produce.

In this webinar, Manny will guide you on "How to Choose Your Coffee Blend" and how to market your own coffees.