The PocketGamer.biz week that was: Ouya's an earner, Biz heads to Brighton, and we all prepare for the Zombie Apocalypse

Another week, another Kickstarter campaign – but this one was a little different. On 10 July, Ouya asked the crowdfunding community for $950,000 in order to bring its $99 Android-powered home console to market.

At the time of writing, it's been three days since the project began accepting pledges, and it's already received more than $4.4 million.

It would seem that Ouya's promise of an open, free-to-play platform has captured the imaginations of gamers, and when we spoke to those behind it, they argued that Ouya would be good for developers too, handing power back to the people who make games.

But despite attracting 35,000 backers so far, not everyone is convinced by Ouya.

As part of a feature on PocketGamer.co.uk, Craig Rothwell drew on his experience with the team that launched the Pandora handheld console in 2006, explaining why he thinks the success of Ouya is still far from certain.

"Even a Chinese semi-slave production line won't hit $99 at that spec, as the big name parts they are talking about are a set cost," Rothwell explained.