Category: Digital Marketing

Digital marketing is a targeted and data-driven brand promotion via the use of several digital/electronic media, mainly on the internet. The umbrella term ‘digital marketing’ includes the use of digital technologies such as mobile apps, display advertising, podcasts and other kinds of digital media to attract as well as convert customers.

One of the things you need to give attention to be successful in online marketing is to learn how to increase website traffic. Traffic refers to the number of visitors who accessed the website during a specific period. Whether the…

Today, business owners cannot just ignore bad reviews. It has become easy for customers now to critique a company online, without really coming in contact with the employees face-to-face. Even though reviews are important to get feedback from the audience,…

Gone are the days when only businesses having huge funds could undertake large-scale marketing tactics. Today, it has become all about leveraging the several digital channels to stay ahead of the competition by utilizing local SEO marketing. Several small businesses…

Can your business website’s SEO (search engine optimization) and PPC (pay-per-click) campaigns work together? Can the merger help grab additional visitors, generate more leads or improve your sales? Is there a relationship between SEO and PPC or are the two…

All companies now require and are adopting a video marketing strategy. However, the only thing which has changed is the importance of video on each platform as well as channel these days. Video marketing is no more just a piece…

A few years ago, social media was not used as tremendously as it is being used today. You did not have a lot of choices and could improvise with just a few options available then. But now, things have changed,…

One of the best ways to improve your social presence and credibility is by becoming a verified user on popular social media websites. The verification icon might appear just like a small blue-color check mark or badge displayed next to…

Each blogger out there should use Q&A websites within their content marketing strategy. This is a nice way to develop authority in your niche industry and generate backlinks to boost your blog ranking. Today, besides ‘Yahoo Answers,’ another great traffic-driver…

If you have heard the term ‘Pogo-Sticking’ either in search engine optimization (SEO) or any marketing articles, then you probably already know that it is not as fun as it sounds. The term Pogo-sticking in SEO is used to describe…

Lead generation is all about finding leads (people) who will likely become customers of your business. Here, ‘finding’ leads implies looking for information about people such as their name, email id, etc. Lead generation helps to build a business relationship…