Nice Systems

Interactions – Annual Customer Event 2013, Orlando Fl.

The challenge:

After five years of working closely with NICE Systems on their branding and creative content for INTERACTIONS, their annual customer meeting for their US customers, we aspired to convey this year’s business message in an original, creative and exciting way.
The event took place in Orlando.

What we did:

We wanted to keep the “Disney” spirit of creativity, but without the use of Disney characters. We created a branding concept that told the company story “from conception, to a successful, profitable business.” We did this using an animated transition from hand drawings to a full 3D picture. We created digital visuals, stage items, signage and a magnificent showcase environment, all using the same branding language.

.

The results:

An exciting convention environment conveying NICE’s business messages in a way that was truly unforgettable.