No limits for Plano acquisition

Plano Synergy Holdings, a leading manufacturer of hunting, fishing and outdoor-related products, has acquired No Limit Archery.

The firm designs and manufactures high-performance broadheads and speciality release aids and is mainly known for its signature products, Grave Digger Broadheads and The Ringer hand-held release.

The addition of No Limit Archery further enhances Plano Synergy’s growth as one of the archery industry’s elite companies.

Tom Hurt, president and CEO at Plano Synergy, said: “No Limit Archery is an exciting company that shares the Plano Synergy commitment to manufacture the very best products that offer consumers innovative technologies and reliable performance. We’ve enjoyed a fiercely loyal niche consumer base that will grow quickly when partnered with our other archery brands.”

Grave Digger broadhead designs are both patented and unique, combining a fully functional fixed head with expandable blades. They offer both cut-on-contact and chisel-point options, along with the ability to replace all blades, fixed and mechanical.

Dale Perry, No Limit Archery CEO and creator/designer of the Grave Digger, added: “My vision has always been focused on quality, and producing products that not only work but actually make a hunter more effective.

“I can’t imagine a better fit than with Plano Synergy. Our innovation and commitment to quality are a perfect match and it’s exciting to think about what the future now holds for No Limit Archery.”

Plano Synergy plans to align the Grave Digger product line under the growing BloodSport brand in an effort to expand the offering to core hunting consumers. No Limit Archery will be rebranded as an all-encompassing general archery company that provides a global shooting experience.

It’s administrative and distribution functions will be relocated to Plano Synergy’s Clearwater, Florida, operation and Dale Perry will join the Plano Synergy team and lead product development for the broadhead and release categories.