COMMERCIAL WORKS

THE WEDDING

Directed by McFarland & Pecci | Written by Rick Frisiello | Produced by Woven | Edited by Ian McFarlandThis short film was designed to assign value to moments and remind the viewer in a very immersive and vivid way that photographs and video capture an ephemeral glimmer in time and personal history that is otherwise forever lost. We illustrate the idea that photos are not just images, but they are records of unique, often complex circumstances, experiences and emotions - and this is why they are priceless.

Boston Celtics "Green runs deep"

2014 - 2015 National Commercials

The concept is to showcase this year’s Celtics team in a new and exciting way, connecting theteam with the people of Boston. The idea is to introduce the players as a united force rather thanindividual personalities.

Ball & Buck

“In the Hunt” plays with expectations, showing how a real man who exemplifies the Ball & Buck lifestyle out in the field might find himself hunted elsewhere. Starring Jesse Leach, lead singer of American metalcore band Killswitch Engage, and Maxim model/designer Minji Cho. It was inspired in part by William Claxton’s iconic photograph of Steve McQueen eating, and in part by hunting poetry. “It’s kind of a hunted-becomes-hunter tale,” says writer Rich Tseng. “A man who’s comfortable in his style and who he is exudes that everywhere, even with something as mundane as eating.” For Pecci, “looking good is about throwing quality clothes together simply, and just filling your closet with stuff that can be just tossed on with no effort.”

AQUENT

Directed by: McFarland & Pecci

60 Sec Commercial

UNREAL

Directed by: McFarland & Pecci

30 Sec Commercial

Shot on iPhone 4s and sometimes directed remotely via Face Time, this national campaign tells the real stories/ kids' experiences with counterfeit products.