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Tuesday, February 21, 2012

Beastman & Nanami Cowdroy team up with Smirnoff to design limited edition packs

Isn't it nice when friends team up? Bobbysix's old mate Beastman (Brad Eastman) has joined forces with our buddies at Smirnoff to design one of two limited edition Smirnoff No. 21 packs.

To celebrate his and fellow Australian artist Nanami Cowdroy's designs, for one week only Smirnoff Australia is
opening an interactive gallery in Sydney’s hipster haven, Surry Hills. Inspired by the theme of creating something visually stunning
from a blank canvas, the Smirnoff Start Pure Gallery will house a one-of-a-kind art installation that allows visitors to
help create a piece of artwork that will contribute to the design for a third, and final, Limited Edition pack – only five of
which will be created.

The gallery will be open to the public from Friday 2nd until Thursday 8th March, 10am – 5pm daily, and will also allow
visitors to see the large scale versions of the pack designs by Beastman and Nanami, as well as exclusive artwork
from both artists.

Commenting on his exclusive pack design Beastman said, “I tried to push the theme 'start pure' through the design – conceptually you start with nothing and you add life and you add years of hard work, and then
you become something. Creating little stories that mean something to me, that’s what I love that about being an
artist. I love that I can trigger people’s thoughts and trigger people’s emotions.” Remarking on her design, Nanami said, "I found the Smirnoff concept of 'purity' to be ideal, as I'm accustomed to
starting with a blank canvas, which I find is always exciting and enticing. I was inspired by the unique twisting design
of the Smirnoff Limited Edition pack - which sparked the idea of a playful octopus, its tentacles coiling around and
embracing the bottle within.”

Visitors to the gallery will be able to view both artists’ designs first hand, as well as produce their very own of pieces
of art using the paper chromatography process - a method for testing the purity of compounds and identifying
substances. Once produced, each individual artwork will be stored in a display case on the gallery walls, contributing
to the overall artwork, which will evolve over the duration of the gallery opening period.
Following their visit to the Smirnoff Limited Edition Gallery, participants will be able to visit the Smirnoff Australia Facebook page and tag their piece of art.
The wall of art created by the gallery visitors will be captured and printed as a third Limited Edition bottle pack, and
the five copies will be offered as prizes in competitions (deets to be announced).

The Smirnoff Start Pure Gallery will be located at 374 Crown St, Surry Hills, Sydney and will be open to the public from Friday 2nd until Thursday 8th March 2012 – 10am-5pm daily. Admission is free.

The limited edition Smirnoff No. 21 packs designed by Beastman and Nanami Cowdroy will be available to purchase from Coles, Woolworths and local liquor retailers for a limited period. Drink responsibly, fools.