Market Analysis Tools

ITC's Market Analysis Tools

The International Trade Centre has developed a range of market analysis tools that collectively help improve international-trade transparency and enable companies and trade support institutions to identify export/import opportunities and compare market-access requirements (e.g. tariffs, official market regulations and other non-tariff measures, and private voluntary standards such as organic certification or FAIRTRADE). The tools help trade policymakers monitor national trade performance and prepare for trade negotiations.

Trade Map provides on-line access to the world’s largest trade database and presents indicators on export performance, international demand, alternative markets and the role of competitors from both the product and country perspective. Trade Map operates in a web-based interactive environment and covers the trade flows (values, quantities, trends, market share, and unit values, both in graphic and tabular format) of over 220 countries and territories and 5,300 products defined at the 2, 4 or 6-digit level of the Harmonized System. Trade data is also available at tariff line level for more than 150 countries and on a monthly or quarterly basis for more than 100 countries.

Market Access Map provides information on applied customs tariffs including MFN tariffs and preferences granted unilaterally and in the framework of regional and bilateral trade agreements. Users can find ad valorem equivalents (AVEs) for non-ad valorem duties in order to compare tariffs across countries and simulate tariff reduction scenarios. The application also covers tariff rate quotas, trade remedies, rules of origin as well as the corresponding certificates, bound tariffs of WTO members, non-tariff measures (NTMs) and trade flows to help users prioritize and analyse export markets as well as prepare for market access negotiations.

ITC offers a wide range of interactive training materials on market analysis tools. For each tool, you will find downloadable presentations, practical exercises, video tutorials, user guides in different languages, in-depth explanations about our references and methodologies, and a leaflet briefly summarizing the functions of the tools.