Shemaroo starts offering devotional content on Amazon Alexa

MUMBAI: Shemaroo Entertainment will offer its devotional content on Alexa India Skill Store. The company has associated with Amazon Alexa with an aim to strengthen its position in the devotional category.

Popular content from Shemaroo like the Bhagavad Gita, spiritual discourses by renowned guru Gauranga Prabhu, are among content available. Consumers can listen to their favorite devotional content by simply asking, ‘Alexa open Bhagavad Gita by Shemaroo’ or ‘Alexa, Open Gauranga Prabhu’ on their Echo devices.

Shemaroo, a leader in the devotion category for over a decade, is deeply entrenched in the devotional ecosystem. The content house now aims to strengthen its leadership in this category by collaborating with IoT services like Amazon Alexa. With this, Shemaroo aims to reach and fulfill its endeavor to constantly cater to a wider audience.

Commenting on this association, Shemaroo Entertainment CEO Hiren Gada said, “The association with Amazon Alexa will strengthen our position as a leader in the devotion category. With this, we aim to cater to the devotional needs of the audiences and hopefully garner good traction and a positive response from them. There’s a large consumer base for devotional content in India. Therefore, we are hopeful that this association will benefit both the brands and help reach out to newer audiences at their convenience”.

Alexa Skills Country Manager Dilip R.S stated, “Devotion as a category continues to be very popular among our customers. We are excited to have Shemaroo on board providing easy access to its popular content to our consumers. This collaboration will cater to the demand for devotional content from Alexa users in the country.”