THE PRINCETON CO.

What it is: A shampoo that helps restore hair damaged by chemical processing, color or heat styling.

Who it's for: Ideal for those with weakened and damaged hair.

What it does: It gently cleanses and revives hair to leave it nourished, strong and manageable. Enriched with reconstructive keratin and argan oil, it helps repair broken strands to restore moisture, elasticity and shine. Rich in essential fatty acids, antioxidants and Vitamin E, argan oil is an age-old beauty secret that helps hydrate and soften hair.

How to use: Massage through wet hair and scalp. Continue to add water to activate a rich lather from the concentrated formula. Rinse thoroughly; repeat if needed.