Quest Awards

The RBMA Quest Awards is a program recognizing those practices that have excelled in their marketing programs.the Quest Awards have been redesigned with a few new categories for 2018. Start collecting your marketing campaigns for the following categories:

Best Social Media Campaign

Best Patient Marketing Program

Best Physician Marketing Program

Best Cause-Related Marketing Program

Best Digital Marketing Campaign

BOLD Award

Best Launch of a New Service

Best Brand Renovation

Winners will be announced June 5, 2018, at an evening event at BB Kings Blues Club in Nashville, Tenn. during RBMA's all new radiology marketing seminar, SPARK

Categories

Best Social Media Campaign
Best, most creative, innovative or highly effective use of online social media [including but not limited to Facebook, Twitter, Instagram, or Snapchat] for an advertising or marketing campaign

Best Patient Marketing Program
The best use of a marketing campaign geared to the patient. This category focuses on brand development, communications, collateral and techniques used to build public awareness of your practice.

Best Physician Marketing Program
The best use of a marketing campaign geared to the physician audience. This business-to-business category depicts communications, collateral and techniques used to engage the referring physician.

Best Cause-Related Marketing Program
Marketing campaigns partnered with a charity or cause that has delivered tangible and mutual benefits to both parties. Campaigns should be sustainable and support the charity partner brand or cause, include staff buy in and deliver value to both partners.

Best Digital Marketing Campaign
Best use of paid search, email marketing, pay per click advertising, or display advertising