2019 is here and it is time for companies
to set up their B2B strategies to reach out to more customers for the upcoming
year, with specialization and precision. Lead generation for B2B business is
not a one fit for all types of business or industry. When you market for B2B,
you have to go after the ideal customer. Generating high quality leads makes a
B2B marketing plan a success, establishing a strong pipeline for growth.

B2B marketing has evolved over the years
due to the ever changing buyer and additions to marketing technologies like
mobile, social media, artificial intelligence, automation, analytics to name a
few. And to tap the new age buyer, a company must tap into the latest B2B
trends to make the most out marketing spends. So what will 2019 have in store
for a B2B company to move up the graph?

Account Based Marketing (ABM) to take focus

According to research, 87% marketers sayABM outperforms other marketing strategies, giving them a serious return oninvestment. ABM has quickly become popular, helping companies focus onfewer, but high value prospects. But, there are still many who do not know howABM work and need to adopt the method. It is the way of the future for B2Bmarketers.

Omnichannel marketing method

With buyers actively looking to make data
driven decisions for their business, you need to be omnipresent on every
channel accessible to them. The prospect can visit your website, check your
latest blog post on twitter, see your latest product mailer, receive your
latest promotion offer on LinkedIn; the buyer will definitely want to know more
about your business that seems to be so engaging. Your strategy should work
across the entire spectrum of touchpoints that your target audience is present
on.

Chatbots will become the norm

Chatbots are on the rise , with new
advancements in artificial intelligence. It’s estimated that in the next
5 years, approximately 80% of business communications will be performed through
bot messengers. They receive feedback from customers, deliver important
information, and guide users through the buyer’s journey. By the next
year talking to an AI may be indistinguishable from another person.

Partnership
with Influencers

Influencer marketing is is starting to have
a major impact on B2B companies. 2019 will see a shift in engaging with
influencers that have a following in niche segments. These micro-influencers
are relatively untapped despite their huge potential for reaching new audiences
effectively. Expert opinions are among the most effective types of content for
B2B buyers. But only 15% of B2B companies are currently conducting influencer
marketing campaigns. The marketing trend of the B2B influencer is destined to
grow.

Mobile responsive

B2B online queries has seen a shift to
smartphones. According to Google, 50% B2B queries are made from mobile phones,
which is expected to increase to 70% by 2020. Mobile can help accelerate
decision taken time to purchase by 20%. As more B2B buyers are using their
smartphones to conduct business, having a mobile-first business helps increase
dwell time, decrease bounce rate, and reduce load time.

Go global virtually

Removing geographical barriers, high
expenses, time restraints, virtual events are visually better, engaging and
designed to please future prospects. Hosting a webinar will not only pre-qualify
people but help set expectations, and generate interest in your company
offerings. 73% marketing and sales leaders stated that hosting a webinar
is one of the best ways to generate quality leads. There is no limit to
new B2B leads that can be secured by providing prospects with an exceptional
digital event experience.

Videos continues to grow

According
to reports, videos boost email click rate by 200-300% and increases landing
page conversions by 80%. Videos give businesses a way of visual storytelling
which is more engaging than text or images. 70% of B2B researchers and
consumers watch videos during their purchase process; 48% of them spend at
least 30 minutes watching B2B videos for research. Video is becoming a crucial
part of B2B lead generation as a growing number of B2B customers consults and
appreciates this type of content.

Thought Leadership is imperative for any business

Being viewed as a thought leader, a
business has a stronger reputation that influences all stakeholders on the way
the company operates. In 2019, such companies will take an audience first
approach: identifying hot issues and concerns that preoccupy their customers.
The best thought leadership engages its audience and makes it feel part of a
movement.

The key is finding a strategy that works
for your business, it all comes down to knowing your audience and how they
interact with your business. If you are uncertain on how to increase your
leads, VSynergize can guide you to make a breakthrough and help you scale your
B2B marketing strategy. Contact us today via email at info@vsynergize.com or
call on 855-203-8196.