Discussion Point: Who Has the Best Digital Marketing Hub?

Ask someone to define a digital marketing hub and you're likely to get a broad range of answers. Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration,…read more»

Rocket Fuel Uses Programmatic to Lift Store Visits by Over 40 Percent

Advertising and marketing solutions firm Rocket Fuel has released Local Lift, a new offering for U.S. advertisers that enables them to run mobile campaigns aimed at driving incremental in-store traffic.

As part of the launch, Rocket Fuel partnered with in-store attribution…read more»