Dual bases may bring management headaches but diversity and new talent as well

Amazon.com Inc. founder Jeff Bezos has never been one to shy away from logistical challenges. But his company’s decision to open a second headquarters somewhere in North America could create a host of new strategic and managerial issues for the company, experts say.

Amazon said its new headquarters would be equal in stature to the company’s Seattle-area home base and would house 50,000 employees. No location has been chosen, but the company says it is seeking an urban locale close to good universities and a major airport....