This new dashboard offers a new, simpler way to connect small businesses and brands with their customers, whether they are using Search, Maps, or Google+.

Why did Google unify their tools? The new platform merges Google+ and Places pages into one simple location.

They created this one-stop shop dashboard for business owners to update and find all of their information in one place, making it easier to ensure their information is accurate and up-to-date, and making it easier to be found.

How does Google My Business make it easier for customers to find you?

You can:

Update your business information easily in one place which updates in Search, Maps, and Google+.

Manage your Google reviews, and other reviews from across the Internet.

Use custom insights and integration with AdWords Express to find out how people find and interact with your business.

Integrate your Google Analytics and YouTube channel.

Manage your account with the new Google My Business app - currently available on Android devices and soon launching on iOS.

Already have a Google+ and Google Places Pages? These pages can be automatically upgraded to Google My Business, so you will be able to update your information and see your data all in one place! You will notice a new “Your Dashboard” section on your Google+ Page, which gives you access to the new dashboard with analytics, insights (finally, Google+ has insights!), and your Google+ tools on one page.

Overall, Google’s My Business update will help your business show up on Search, Maps, and Google+ across all devices, helping you better connect, share, and build relationships with your customers that will grow your business. What do you think of the change?

Propel Marketing is an online marketing company providing digital solutions to local small- and medium-sized businesses: www.propelmarketing.com.