Magnum® celebrates Toronto Pleasure Store door closing on August 30 with party and attempt to break world record

TORONTO, Aug. 28, 2013 /CNW/ - In celebration of a successful summer,
Magnum® is closing the popular Toronto Pleasure Store's pop-up doors on
August 30th with a closing party in true Magnum® style. Given the overwhelming
consumer response, Magnum® is inviting visitors to help break the world
record for most #mymagnum bars sold in a single day. The benchmark to
beat is 1,202 bars and the team at Magnum® Toronto has it in their
sights.

To help break this record, consumers are invited to come to the Pleasure
Store on August 30 to create their #mymagnum bars and add to the tally.
A closing party will be held in celebration of the store's success,
complete with live DJ and extended store hours (11AM - midnight).

"We can't thank Canadians enough for joining us on this exciting journey
this summer," says Charlie Clark, Brand Building Manager at Unilever
Canada. "Without their support, we wouldn't have had the successful
summer we did at the Pleasure Store. We're hoping Torontonians will
help us prove that Magnum® Toronto is the finest Pleasure Store in the
finest city in the world and help us break this record."

Located in the heart of Yorkville at 11 Bloor Street West, the
internationally acclaimed pop-up received local and international
celebrities visits on a weekly basis throughout July. The store was
originally set to close on July 28th, but due to outstanding success and consumer response extended the
closing date until August 30.

The store is open 7 days a week until August 29.
Store Hours:
Monday-Saturday: 12:00pm - 10:00pm
Sunday: 11:00am - 6:00pm

The store will be open from 11AM - midnight on August 30 in celebration
of the closing party.

About the Magnum® Pleasure Store:
Celebrated for its real Belgian chocolate and super premium ice cream,
Magnum® is inviting store visitors throughout the month of July to
create their own custom Magnum® ice cream bar. There are 21 unique and delicious ingredients available
at the Magnum® Pleasure Store, such as maple fudge, shaved coconut, and culinary rose
petals.

About Magnum®:
Launched in 1989, Magnum® was the first hand held ice cream developed as
a premium adult offering, and the attention to detail doesn't stop with
the ingredients. The distinctive "M" monogram embossed on the luxurious
Belgian chocolate-coated ice cream bar confirms you're enjoying a
timeless luxury.

An international ice cream sensation loved in over 43 countries, Magnum®
achieved full national distribution in Canada in May 2011. Unilever is
the keeper of the Magnum® legacy in Canada and is proud to have brought
this super premium ice cream experience to pleasure seekers across the
country.

MAGNUM is a registered mark used under license by Unilever
Canada, Toronto, Ontario M4W 3R2