The Public Relations Blog

Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge.
Yulia has worked for Axia Public Relations since July 2015.
Learn more about Yulia Dianova. Read Yulia's recent blog posts below.

Recent Posts:

It’s a well-known fact that blogging is the key to a successful content marketing strategy. Blogging has become a great way for companies to improve their search engine optimization, get their message out, and establish themselves as an authority in their industry.

There aren’t many people who read the newspaper at breakfast anymore. Most of us get the news from our phones through social media. However, traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle. Social media curates content from many sources, including traditional media outlets. Its platforms are a dynamic medium that your company should use to share news as well as engage with current and future customers.

Why PR professionals are more effective at media relations than marketers

Companies use media relations as a means of reaching their important audiences. This is a great strategy. Stories that appear in the media are highly credible and reach large audiences effectively at no expense.

It’s a fact that public relations professionals are more successful in building relationships with the media and getting news coverage than their marketing counterparts. Why do marketing professionals hate pitching the media?

The terms “marketing” and “public relations” aren’t interchangeable. Defining what makes them different can help you create better-focused marketing and PR campaigns, with better objectives, goals and expected outcomes.

Navigating relationships with newsrooms and media contacts is challenging sometimes. Journalists play an important role in sharing your company's story, which, in turn, helps to build your credibility in the marketplace and attract more customers. Journalists are a key audience for your company, and your success depends – in part – on them.

Working with the media is all about relationships — mutual trust, respect, meeting deadlines, and occasionally making friendship. Here are three important ways trust plays a key factor in building successful, mutually beneficial relationships with reporters, editors, bloggers and producers.

If you don’t know exactly how to define public relations, you're not alone. Many professionals in the PR industry have trouble defining public relations. In fact, there are a few definitions that focus on different aspects of public relations and its role for your company.

Everything in the world of public relations and communications is changing fast. There are many new tactics, techniques and tools you can use to build mutually beneficial relationships with your public. How does the old-school press release fit in? Some PR pros say it’s dead; others contend that news releases are still relevant in PR today. Here are three reasons why the news release is still an effective marketing tool.

Facebook Live has quickly become the hottest new live-streaming platform. People share their personal stories through Facebook Live. Brands stream their own unique content to connect with their key audiences.

One of the most successful interactive experiences is broadcasting an interview. You can interview a VIP in your company, a happy client or anyone else and share it with your key audiences through Facebook Live.

Facebook Live is one of the greatest features on Facebook. You can use it in many ways to promote your brand. It allows you to broadcast a live video right to your audience through your company page or personal profile. Using Facebook Live, you can create buzz about your brand and connect with your key audiences, including the media.

Some people think of public relations professionals as manipulators of public perceptions. Sadly, some individuals view PR strategies as tools to trick people into doing something. PR professionals are often accused of distorting reality and spreading propaganda. How do you avoid ethical accusations in your PR practice? Here are three rules to remember to remain ethical as a PR practitioner.