AFFINITY,BEYOND BRANDING

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ABOUT THIS BOOK

Affinity is a new concept, a new way of thinking. This book examines cultural consumer anthropology. It is about observing and understanding consumer behaviour and influencing that behaviour.

AUTHOR OF THE BOOK

Howard Aster taught at Mc Master University Carleton University and McGill University in the Department of Political Science, has served as a consult to numerous government departments in Canada and to cultural organizations, is the author or editor of eleven volumes and has published over 100 articles.