Think before you ban: The awkward case of e-cigarette flavors

Key Points

1) E-cigarettes are a significant public health win.

2) With responsible regulation, e-cigarettes will encourage people to switch from combustible cigarettes to these much safer products.

In bringing forward draft rules in regulating flavors, the FDA must correctly frame its analysis and justification, taking account of all possible benefits and harms, including those harms induced by any rule.