Alessandro Innocenti

The rise of mass customization

It’s been said that there are 87,000 ways to order a drink at Starbucks. You’ve got your non-fat milk, full-fat milk, soy milk, and coconut milk; espresso shots; all the different flavored syrups, some of which are sugar-free; whipped cream; iced, hot, or “extra hot” if you’ve got a Kevlar tongue; different sizes; different roasts of coffee; and on and on and on. Surely some of those combinations are gross—Venti green tea latte with peppermint and whipped cream, anyone?—but you can have them if you want them. ….[READ]