Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.

Broadband.co.uk has been supplying broadband price comparisons and information since 2004 and was developed by a small technology-focused company in the East Midlands aiming to present the often complex and technical subject of broadband in a clear and helpful way. As well as providing accurate and comprehensive price comparisons, broadband.co.uk provides consumers with broadband offers that are specific to their particular postcode. For example, some services offered by LLU operators are often much cheaper to consumers connected to an unbundled exchange.

Ofcom research shows that 65 per cent of internet users are more likely to shop around if there is information available to calculate the cheapest supplier based on usage and 66 per cent are more likely to trust an accredited price comparison website.

Ed Richards, Ofcom Chief Executive said, “Clear and accurate pricing information on broadband deals is fundamental to consumer choice. Consumers can be sure that by using an Ofcom-accredited price comparison service they are going to be receiving accurate and up to date pricing information to enable them to choose the best broadband deal for them.” Further information for consumers about price comparison services and Ofcom accreditation can be found in the Ofcom Price Accreditation FAQ.

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