20.02.2019

Ian Wright

Menswear editor

DENIM FIT FOR A KING

Slimmer, sharper, more modern – we’ve just made our denim even better

Not ones to sit around twiddling our thumbs, we’ve been hard at work revising the cut of our jeans to bring you the more modern, slimmer fits you were looking for. They’re here in the form of a more streamlined straight fit, a slender slim fit and a true leg-hugging skinny fit. We’ve kicked off our trimmer appearance with our £22.50 stretch denim, which comes in the three fits, 24 size combinations and five washes – and we’re rolling out more all the time. So whatever fit you fancy, rest assured great denim is in our jeans.SkinnySlimStraight