THIS SEASON AT BRUNELLO CUCINELLI

With “moral dignity” as the core of the label’s DNA, it makes perfect sense that Brunello Cucinelli would make the earth – and thus, the relationship between humans, raw materials and art – the protagonist of the Spring/Summer ‘18 collection, titled “Animus Mundi” (literally, “The World Soul”). Indeed, the brand’s pieces come to life: a grey mélange hoodie is given a metallic sheen and luscious feathered trim along the hood, while an earth-toned wrap cardigan is covered in signature pailettes for a sparkling finish. The Cucinelli collector will be pleased to add more marled knits and cashmere cardigans to her cultivated wardrobe, but we’re also excited about the monili-trimmed track separates and sporty suede trousers and parkas – a continuation of the label’s foray into what it calls “athluxury”.

THE BRUNELLO CUCINELLI STORY

As a child, Brunello Cucinelli lived a simple life in the rural region of Umbria, Italy without electricity or running water. As he grew older, his interests included engineering and philosophy, but in 1978 he embraced his passion for timeless style and founded his self-named brand. Strong roots in ethics mean that Cucinelli aims to apply a “greater purpose of goodness” to everything he does; this approach can be seen in how he places great importance on investing profits into the community and how he puts expert craftsmanship and thought into each and every garment. Specialising in knitwear where the brand built its foundation, Brunello Cucinelli now offers an array of finely crafted designs from casual to tailored, with the right shoes to top off any look.