Session Number: 854 Ending Information Obscurity – Leveraging the Enterprise Information Asset So why can't organizations make more effective use of information? In short, it's information obscurity. You see, enterprise data isn't just BIG, it's complex. Our enterprise customers have hundreds of systems and hundreds of thousands of data elements. If sales says a customer is anyone they're calling on, if finance says it's anyone who's paid us money, and support says it's anyone with current maintenance - who's really a customer? If customer data is in a hundred different systems, if it's escaped the data center on mobile devices or migrated to the cloud, where do I go to find the right data, and how do I interpret it? It's no surprise that most organizations can't use all of their data - in many cases, users can't even find it. In this session, we will explore a method, a solution, and define one of the keys to ending information obscurity is METADATA.

About Embarcadero Technologies Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. To learn more, please visit www.embarcadero.com.