The undying power of email marketing is undeniable. Since the very beginning of email marketing, it has worked wonders for email marketers and brought tremendous wealth to those who spend the time to build a strong list and taking good care of the relationship with their list. One quick broadcast to a responsive list could mean thousands of dollars that go into the pocket of the list owner. What this ultimately is… it is like the ability to print out money. There is no doubt then, smart marketers will try to put in the effort to build a huge list for as a long term strategy. It does however take some skills to get write great emails that get opened and read.