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| PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 3 » Discuss trends, hot markets, new items and selling ideas » Introduce new items before they are released the industry » Interactive Format – send questions and comments during webinar Webinars take place during the last week of each month MONTHLY WEBINAR SERIES

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| PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 5 » Bags rank third in industry sales behind writing instruments and shirts » Bags represent 9% of industry sales $1.7 billion in annual sales! » A bag produces 5732 impressions over its lifespan. Tops in the industry! » Promo bags are kept an average of 6.3 months by the recipient » Bags create a favorable impression for the advertiser 52% of the time BAGS BY THE NUMBERS From ASI’s 2012 Global Advertising Specialties Impressions Study

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| PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 6 BAGS BY THE NUMBERS » 29% of U.S. consumers own a promotional bag » GEOGRAPHICS: 37% of L.A. consumers own a promo bag Tops in the Country! Chicago is second with 36% » DEMOGRAPHICS: Nearly twice as many women (37%) as men (20%) own promo bags » DEMOGRAPHICS: The 55% + age group is the most likely to own a logoed bag followed by the 45-54 age group » 35% of Asians own a promo bag. #1 of all racial demographic groups From ASI’s 2012 Global Advertising Specialties Impressions Study

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| PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 8 BAGS SUCCESS STORY LT-3079 Yachter's Jute Tote Challenge: A seaside municipality wanted to promote its newly refurbished "Harbor Side" marina shopping complex as a new tourist attraction. They were specifically interested in attracting not just tourists, but boaters as well. Solution: They chose the LT-3079 Yachter's Jute Tote for its versatility and maritime-themed style. Imprinted with the complex's name, slogan and "Harbor Side" graphic, these bags were stuffed with a brochure about the complex and distributed to travel companies boards of tourism and at boat shows. Result: Visitation to the complex increased 35% over the previous year, while there was a 23% increase in boating traffic. This success resulted in the distributor receiving numerous re-orders for the bags.

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| PRIMELINE.COM | EU »FRESH IDEAS FOR SPRING 20 BASEBALL LT-3090 Ultra-Light String-A-Sling Backpack Challenge: A minor league baseball team in cooperation with the local school district was looking to increase attendance and promote a new "Sports In School" initiative. To achieve this goal, they created a special giveaway day in which the first 5,000 people through the gate would receive a special gift. Solution: The LT-3090 Ultra-Light String-A-Sling Backpack was chosen for its functionality, durability and affordable price. It was imprinted with the team logo and initiative tag line and stuffed with a pamphlet about the “Sports In School” initiative. Result: The initiative saw a 40% increase in parental involvement in the "Sports In School" initiative and the game was sold out. The success resulted in a repeat of the promotion the following year. SUCCESS STORY