This is good information to keep in mind when you create your Facebook advertising. Why? Depending on your reader demographic, you’ll want your ads to appear in mobile newsfeeds where most people using Facebook will find ads and sponsored stories.

Tips to Improve Your Facebook Marketing

Now let’s transition to the second part of the podcast. All of the links to the posts that I am about to discuss will be available in my show notes, which I publish on my blog at SocialMediaJustforWriters.com every other Friday morning.

How do you find great content for any social media network? Content curation.

Curation is the sometimes laborious process of getting out there on the Internet and search for articles, memes and videos to post in addition to your stuff.

In this post, Andrea lists five apps that will save you time.

1. Feedly: After you sign up, you’ll list your favorite blogs and websites so that in the future you can glance at them on one online venue.
2. Post Planner, which starts at $7/month, gives you Status Ideas, let’s you see Trending Content and allows you to tap into Viral Photos.
3. Smartbrief will automatically send new content to your inbox to review.
4. With Buzzsumo, you tell the app the topics that relate to your book. When you visit our account each day, you’ll see new stories that can post and tweet. One caveat here: the free version will repeat much of the same information so to benefit from this program you’ll need to purchase a subscription.
5. Your news feed is teeming with information from your readers and colleagues. Why not share some of their best posts with your following?