Launch

it’s a journey, not a destination

Deploying software that meets users’ needs into production has been the goal and now we have arrived. Because the development process was informed by research, directed by experience strategy, and implemented by multidisciplinary teams working together, we know that our software is going to hit the mark. However, our work is not yet done.

Now that the new system exists, new opportunities emerge. We can track the most relevant usage metrics captured by front-end technology data tools and turn the wealth of data into action for ongoing refinement and tuning.

We can conduct subsequent generative research sessions to identify new avenues to pursue, made possible by what we’ve just created.

We can continue to use the experience strategy to guide our decision-making into the future.

We can proceed with confidence, knowing that our observation-based approach will keep us focused on the most value-rich opportunities, while our multidisciplinary teams are equipped to make informed choices about implementation.