Ireland First Country to Convert to All-Digital Theaters

The Register UK has reported that Ireland will be the first country to convert all theaters to the digital format from standard 35mm projection. Digital Cinema Limited and Avica Europe chose Ireland as the test pilot country based on the criteria of being an English speaking country where 80% of the films shown are Hollywood features in 105 venues and has the second highest level of cinema attendance in Europe. Films will be downloaded via satellite to the theaters in a digital format using Avica technology reducing turnaround time for smaller venues and theoretically, the cost will reduce as well over time.