Read all about our involvement with Prospect and our approach to estate agency marketing in our article published in ARLA's 'Agreement' magazine.

From their Streets Ahead minis, feature-packed website, particulars still to be rivalled, compelling strategic marketing and sleek Premier brand, Prospect Estate Agency is a hot property... and Bungalow is the home of instruction-winning ideas.

Understanding the requirement of an estate agency website to go beyond a mere search facility and to build trust, rapport and brand loyalty with customers, Bungalow designed Prospect's website from the ground up.

We put our property expertise to good use in fully copy writing the site - from home-spun catchy titles to step-by-step guides to buying, selling, renting and letting. We devised the site architecture, the promobox placement, the contact forms - even a comprehensive community relations section, and provided the developers with an 80+ page instruction manual for the build.

A complete suite of property press templates with interchangeable billboards, promo boxes and editorial banners... Plus creation of a template for regular in-house publication of the client's own property bulletins.

Frequent flyers!

Provided with a business outcome, our strategic flyers hit targets, demographics... and with bespoke, informative editorial content and crafted graphics, they also hit home.

Embracing new formats for marketing, Prospect tweet on Twitter! We provide Prospect's voice on Twitter, tweeting property-related news views and a literal bird's eye view of the property and money markets.

HTML emails repurpose existing artwork and are delivered at the push of a button to an entire mailing list, giving engaging information about initiatives, promotions and services.

Our full copywriting, design, layout and typesetting skills were put to great use in producing six editions of a fun, feature and information-packed newsletter to engage with the client's local community.

A comprehensive corporate book fully designed and copywritten by us to engage the reader and to pre-empt and answer many questions they may have. A proven tool in winning instructions.

Presenting the Prospect brand, ethos and progressive approach, it takes the reader through the journey, persuades with a broadly appealing lifestyle feel, and offers a bright, engaging, informative synopsis.

In addition to the main brand, Prospect's PhD (Premier Homes of Distinction) brand has a marketing book, designed and copywritten by ourselves. With language and layout tailored to the upper end of the market, the publication clearly adds distinction to the brand and its service.

After coining the PhD moniker for the rebrand of Prospect's premier service, adding the taglines became academic to Bungalow Industries.

'An educated choice'... 'The higher degree of marketing'... 'Prospect have graduated'... The PhD brand was borne into a context of first class phrasing and masterful design carried through from screen to print to a smartly branded black mini for a discreet move.

Not ones to rest on their laurels, Prospect always go the extra mile!...

With a fleet of ten minis to wrap, designs on having an A-to-Z map on the roof, and the catchy Streets Ahead line in our heads, we went the extra step and placed the cheeky car at the centre of a marketing campaign!

From flyers to press adverts to car-park banners to window stickers, the Streets Ahead mini was a big hit!

We even devised a Mini Makeover competition for the local children to design their own mini liveries with downloadable mini templates - and, of course, great press coverage of the results!

It is so refreshing to working with Bungalow as they are truly passionate about their work, and I never cease to be impressed by the quality of ideas, concepts and marketing materials they produce.

With such a sharp perspective on the property market coupled with incisive insight into consumer trends and the importance they place on end-user experience, Bungalow have made a significant contribution to our business. The tangible benefits of our 4 year working collaboration are evident in the number of property instructions we receive.

Thank-you Bungalow, you're definitely an instruction winner!

Mark Towelldirector, Prospect Estate Agency

PORTRAIT BY BUNGALOW INDUSTRIES

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