Marketing Management

9780073529790

ISBN:

0073529796

Pub Date: 2009Publisher: McGraw-Hill Companies, The

Summary: Dr. Johnston is Professor of Marketing at the Roy E. Crummer Graduate School of Business, Rollins College in Winter Park, Florida. He earned his Ph.D. in Marketing in 1986 from Texas A&M University. Prior to receiving his doctorate he worked in industry as a sales representative for a leading distributor of photographic equipment. His research has resulted in published articles in a number of professional journals su...ch as Journal of Marketing Research, Journal of Applied Psychology, and Journal of Personal Selling and Sales Management and many others. He is also co-author of Sales Force Management 6E (Churchill, Ford, Walker, Johnston, Tanner) published by Irwin McGraw-Hill. He has been retained as a marketing consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries. A partial list of organizations that Dr. Johnston has conducted market research for in the past includes AT&T, American Airlines, Walt Disney World, and the American Red Cross. In addition, he has consulted on a wide range of issues involving strategic decision-making, quality assessment, market analysis, sales training, and international market decisions. Finally, he has conducted a number of seminars around the world on a variety of topics including motivation, managing turnover in the organization, sales training issues, ethical issues in marketing, and improving overall sales performance.

Marshall, Greg W. is the author of Marketing Management, published 2009 under ISBN 9780073529790 and 0073529796. Two hundred fifty one Marketing Management textbooks are available for sale on ValoreBooks.com, sixty three used from the cheapest price of $20.90, or buy new starting at $117.95.[read more]

Ships From:Tuson, AZShipping:StandardComments:Brand New, EXACTLY as pictured. Ships out same or next business day with Delivery Confirmation Tr... [more]Brand New, EXACTLY as pictured. Ships out same or next business day with Delivery Confirmation Tracking. Satisfaction Guaranteed. [less]

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May include moderately worn cover, writing, markings or slight discoloration. SKU:9780073529790-4-0-3 Orders ship the same or next business day. Expedited shipping within U.S. [more]

May include moderately worn cover, writing, markings or slight discoloration. SKU:9780073529790-4-0-3 Orders ship the same or next business day. Expedited shipping within U.S. will arrive in 3-5 days. Hassle free 14 day return policy. Contact Customer Service for questions.[less]

Has some shelf wear, highlighting, underlining and/or writing. Great used condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. We sh [more]

Has some shelf wear, highlighting, underlining and/or writing. Great used condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.[less]

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