Technavio’s latest market research report on the global
admission management software marketprovides an analysis
of the most important trends expected to impact the market outlook from
2017-2021. Technaviodefines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

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Technavio has published a new report on the global admission management software market from 2017-2021. (Graphic: Business Wire)

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The top three emerging market trends driving the global
admission management software marketaccording to
Technavio research analysts are:

Increase in the integration of admission management software with CRM

Emergence of real-time tracking in admission management software

Emergence of admission management app

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Increase in the integration of admission management software with CRM

There is an increase in demand for integration of admission management
software with customer relationship management (CRM) software. The
integration offers a wide view of student interactions, from enrolments
to alumni relations. Notifications will be sent through e-mail, SMS
text, mobile apps, and social media. Further, with the addition of CRM
to admission management software, the end-users can attract and retain
students through their preferred communication channel and get a
complete picture of their relationship with the university or
institution.

“The integration of admission management software with CRM enables
personalized attention to the prospective learner and maximizes the
conversion of inquiries to enrolments. For the college and university
staff, this will lead to a digital workflow moving the application
process from one stage to the next, providing performance metrics and a
collaborative platform,” says Ishmeet Kaur, a lead analyst at
Technavio for enterprise
applicationresearch.

Emergence of real-time tracking in admission management software

Schools, colleges, and universities receive a huge amount of
unstructured data from new students. Advanced analytical tools are
required to get meaningful insights from this data. Admission management
software helps institutions get real-time visibility into the entire
admission recruitment process. It is always necessary to keep an eye on
the student enrolments and their queries, which is possible through the
real-time analytics feature provided by most of the vendors in the
admission management software market.

“The real-time feature of the software also enables the institution
to see how it is progressing with dashboards, prospect ratings, and
direct recruitment strategies based on the criteria set by the
institution. Creatrix Campus, ZAP, and Eduleap are some of the vendors
that provide real-time tracking in admission management software,” says
Ishmeet.

Emergence of admission management app

With applicant information scattered in multiple systems, it can be
difficult for the admission staff in colleges and universities to access
applicant summaries to make timely admission-related decisions. The
admission evaluation app makes it easy to take fast, well-informed
admission-related decisions and gives visibility into the entire
admission process. The emergence of admission management app in the
market eases the process of admission.

Lexmark provides Lexmark Admissions Evaluation App that provides
the admission staff with a single view of the student documents needed
to process an application. The app provides mobile access to the
applicant information and workflow, which allows faster decisions. The
app can also be customized as per the needs of schools/universities.

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