Latest Update

December 16, 2014

[LAHORE:01 December 2014]: Swarovski, the world-wide leading
manufacturer of cut crystal, has recently established a new distribution
partnership with Nishat Linen for its Consumer Goods Business in Pakistan,
Lahore. Swarovski is thus launching in Pakistan with ambitious plans for 2014
and beyond.

Swarovski mixes light, sparkle, and glamour
to create its signature style that is instantly covetable. A brand synonymous
with modernity, Swarovski caters for today’s multifaceted woman who always
wants to look her best at any given moment

To launch the distribution of its consumer
goods in Pakistan, Swarovski has partnered with leading textile concern Nishat Linen
and will open the first of its 5 shop-in-shops later in November 2014 followed
by a very first solo standalone outlet in 2015.

“Swarovski
believes in the potential of the Pakistani market and plans to expand its
distribution network in the next 3 – 5 years,” says
Frederic Berning, Managing Director
Middle East for Swarovski’s Consumer Goods Business. “We are especially excited about the opening of our first mono boutique
in Pakistan in 2015, where we are looking at a prime location. We look to
develop the market in 2014 with our shop-in-shop launch plans, and we have
found the perfect partner in Nishat Linen”.

On Swarovski and Nishat Group partnership,
Naz Mansha CEO of Nishat Linen has said “We
are pleased to collaborate with Swarovski, the global leading manufacturer of cut crystals. Through this unique
partnership we endeavour to provide the modern Pakistani woman with premium jewelry
made for everyday wear. We feel that this partnership will definitely raise the
benchmark for fashion excellence in Pakistan!”

The opening of shop-in-shops and new
boutiques will be concentrated in Karachi, Lahore and Islamabad.

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