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7-Eleven is kicking off a goodies-theme year-end campaign via Facebook in Hong Kong, issuing a challenge to fans to build a virtual tower of macaroons etched with Sanrio characters. The campaign also involves a mobile truck helping people take pictures. The more people who participate, the more 7-Eleven will donate to the Benji Center for child speech therapy.

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Shoppers in Hong Kong appear willing to spend more on their mobile devices but remain wary due to safety and privacy concerns, according to PayPal. These consumers "need to feel more secure and have a deeper level of trust with brands if they're to feel safe enough to do all their holiday shopping via mobile," said Kerry Wong, PayPal's managing director for Hong Kong, Korea and Taiwan.

Seven-Eleven is taking advantage of the Passbook application for iOS6 for a campaign in Hong Kong. With the app, users can add coupon passes to Passbook that can be redeemed at 7-Elevens. The app also makes users eligible for periodic prize drawings.

In a country full of designer boutiques, convenience store chain 7-Eleven rates high with busy residents. The chain was recently rated the most preferred brand in Hong Kong, according to research firm Superbrands.

Fans of the comic book and movie "Iron Man" can get their Slurpee on at participating 7-Eleven stores. 7-Eleven has entered into a cross-marketing campaign with the new movie that adds a new flavor to its lineup.