CJ Murray has learned plenty of tricks in her 26 years as a licensed nail tech. Chief among them was her wine-and-dine promotion that successfully upgraded clients from a $25 to a $45 pedicure, while also boosting retail sales.

“The scent of chocolate triggers the release of chemicals in the brain that produces a feeling similar to when one first falls in love,” says Dr. William Comiskey, N.D., founder and president of Keyano Aromatics, Inc., makers of the Chocolate Spa Collection.