DESIGN

DEVELOPMENT

MARKETING

SEARCH ENGINE OPTIMIZATION

Kroma delivers search engine results. Search engine optimization is the
process of getting your web site to rank high on search engines like Google
and Bing. To get noticed your business or organization must rank high for the
words used by your market. If your customers see your competition rather
than you when they search Google and Bing, this must be adressed. SEO is like
phone book ads used to be for local business--essential. SEO is part of web
marketing; We can optimize your current site, but a website can be built for
good search engine optimization from the beginning and Kroma Web Design
builds client websites with SEO clearly in mind. There are off-site web
marketing considerations as well, such as social media marketing, e-mail
marketing, and pay-per-click (PPC) advertising. Even traditional marketing like
direct mail and billboards can still be quite effective. Our service will help you
navigate your options and maximize your resources. Kroma delivers first-class
SEO for a fraction of the usual cost.

CONVERSION OPTIMIZATION

A web conversion is when a website user completes a task the website is set
up for. For example, if a user fills out and submits a form, buys an online
product, or calls the phone number listed on the website; this is a conversion.
Web conversion optimization is about geting your website’s visitors to do what
your organization needs them to do once they are on your site. Your company
has desired actions for your website’s visitors; more often than not, you’ll have
several tiers of desired actions. Your number one tier might be to get a phone
call from the people visiting your site, second might be an e-mail request, you
might even have a third to get the user to sign up for a newsletter or visit your
LinkedIn page. All of this activity has to be analyzed to see where
improvements can be made and where opportunities are being lost. We create
a conversion analysis system with clear metrics that matter to your goals.

Kroma will operate and study your web analytics, to identify places where you are
losing visitors, pages that people aren’t visiting, and most importantly how many
of your website’s visitors are converting, and how are they doing so. If you like,
we can even determine which of these conversions are leading to
closures—that is, which and how many are leading to sales or client acquisitions.
Conversion optimization works hand in hand with online reputation managment
(improving your online review profile), and search engine optimization (SEO).
The combined effect of conversion optimization, reputation management, and
SEO, has a profound effect on your ability to grow your business. These are now,
and increasingly will be, the difference between those that will gain market share
and those that will lose it. Let us help you create a winning online presence.
Kroma Web Design: websites that convert.