21: The ‘Burma Shave’ approach to thanking donors

It is all in how you space your thank you notes and acknowledgments for your donors, and by using companies such as 1-800-postcards or Modern Postcard, to help show how the money you have collected is being spent. For those of you that are unfamiliar with this advertising medium, the company rented a series of billboards by major highways, and a short message on each, as shown in this archive.Download the podcast here (5:15).

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Carol Weisman is president of Board Builders. She is an internationally known speaker, author, trainer and consultant who specializes in volunteerism, fund raising and governance. She has worked with a wide range of clients and has served on 28 boards and has been president of 7. She is author of “Raising Charitable Children” and working on another book about fundraising.

David Strom has spoken around the world at numerous conferences from Sydney to Caracas to Tokyo and back. He is a frequent contributor to the New York Times, has appeared on numerous TV and radio shows such as ABC World News Tonight and NPR’s Science Friday talking about technology. He has started dozens of magazines — including being editor-in-chief at Tom’s Hardware and Network Computing, and now an editor at Baseline Magazine — and contributed to many technology Web sites.