Our Vision and Mission

Our Vision

Home of Hospitality and Icon of Protocol.

Our Mission

To manage and organize local and international protocols for His Highness the Vice President and Prime Minister of UAE and Ruler of Dubai, the Crown Prince of Dubai, the Deputy Ruler of Dubai, Members of the Ruling Family, VIPs, and official visitors of the country. We shall accomplish this in accordance with the highest international standards which reflect the image of Dubai and the cultural heritage of the UAE community.

Our Values

In our quest towards our strategic vision, and in order to achieve our mission at all levels, we shall always be guided by our shared values:

Service of the Ruling Family

We utilize and optimize our resources and capacities for the service of His Highness the Vice President and Prime Minister of UAE and Ruler of Dubai, the Crown Prince of Dubai, the Deputy Ruler of Dubai, and Members of the Ruling Family.

Pioneering and Excellence

We seek to achieve excellence and a pioneering position within a framework of transparency and commitment to quality standards and outstanding best practices.

Efficiency and Effectiveness

We optimize the use of knowledge and technology to deliver exceptional performance in providing distinct services that are distinguished for their innovation and creativity.

Timeliness and Accuracy

We establish our corporate reputation on firm foundations of timeliness, accuracy and professional knowledge that meet our stakeholders' aspirations.

Responsiveness

We achieve our desired results by focusing on teamwork and employee motivation and empowerment to make decisions.