Dexter, of course. Everyone’s favorite psychopath has made his way back on TV and on the streets of the Chicago. Just recently, there was a pop-up fake newsstand in the financial district to promote the new season. It featured magazines with Dexter on the cover, red-colored beverages and a fake guy behind the counter.

They had to do something to top off last year’s stunt—setting-up random fountains with red water gushing out of them.

Experiential marketing, like this, allows for consumers to see the brand as trying to establish a true connection, as opposed to a cluttered attempt to sell something. These genuine, memorable experiences will take brands a lot further in the long run than tactics only concerned with short-term results. It's the difference between remembering a direct mail coupon versus the time a major food brand hosted the world's largest brat drop and gave out free samples.