Molson Coors launching new masterbrand in Canada

The Labradorian

Published: Jan 23 at 12:03 p.m.

Updated: Jan 23 at 4:03 p.m.

Molson Coors officially launched its initiative to create a Molson Masterbrand, uniting some of Canada’s most iconic brands that share the Molson name under one powerful narrative and cohesive new visual redesign. - Contributed

Iconic brands getting new case, can and bottle design

Your bottle of Molson Canadian is getting a makeover.

Molson Coors launched a new masterbrand today, uniting some of the company’s most iconic beers under one new design. The brands included in the redesign are Molson Canadian, Molson Export, Molson Dry and Molson Cold Shots.

The brewing giant, Canada's second oldest company, says it has “revived certain Molson equations that had been lost over time.” A press release explains that elements across the new cases, can and bottles will pay tribute to the company’s Canadian roots and history in a “forward facing and timeless aesthetic.”

“This new visual identity — and supporting launch campaign — is not just about commemorating our 233-year history, but it’s about our drive to keep the legacy going. To act today, and inspire tomorrow,” Joy Ghosh, Sr. Director Marketing at Molson Coors Canada, stated in the release.

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