NEW YORK--(BUSINESS WIRE)--TodayTix,
the first and only mobile app that provides access to the best prices on
last-minute theater tickets, announced today a partnership with SHN’s
Orpheum Theatre and Golden Gate Theatre to offer the first-ever mobile
lottery for theater tickets in the San Francisco Bay Area.

As part of an unprecedented mobile access program, Bay Area theatergoers
will be able to buy discounted mobile lottery tickets with the TodayTix
app to see Tony Award-winner Idina Menzel in San Francisco’s run of
IF/THEN. The lottery will open on November 12th and continue
until the show ends on December 6th.

TodayTix launched on the West Coast in September 2015 with discounted
and full-price tickets available to a bevy of Bay Area shows such as
Pulitzer-Prize winning “Between Riverside and Crazy” at the American
Conservatory Theater. Now, just over a month later, TodayTix has
partnered with SHN to be the first theater company in San Francisco to
provide access to mobile lottery tickets. Orchestra tickets to see
IF/THEN are priced from $180 dollars, but with TodayTix, users have
access to a limited offering of same-day tickets to see the show at $25
dollars.

“SHN has embraced our commitment to reaching new audiences and expanding
access to theater using the best in mobile technology,” said Brian
Fenty, Co-Founder and Chairman of TodayTix. “As the tech capital of the
world and the third largest theater market in the U.S., there’s no
better place than the Bay Area to bring mobile-savvy customers digital
lottery access to this star-studded Broadway sensation.”

TodayTix’s mobile lottery has been available in major cities from New
York to London, and has experienced huge success in building excitement
around new shows with its ability to reach new demographics. With a user
base that attends more theater annually and is 12 years younger than the
average theatergoer, TodayTix has a proven track record of enhancing the
accessibility of the theater to the millennial audience and creating a
social revamp of the industry. By going digital, TodayTix is ushering in
a new wave of theater fans to IF/THEN’s run in San Francisco and
building social buzz around the musical’s tour.

“The TodayTix app fits perfectly with our objective of reaching existing
and new audiences where they live – on their phones,” said Scott Kane,
CMO of SHN. “Thanks to the mobile lottery for IF/THEN, SHN audiences can
get access to $25 tickets to see Idina Menzel in about 30 seconds. This
purchasing model creates an entirely new marketing opportunity for all
of our productions, and we’re excited to see the results.”

TodayTixprovides customers with a simple, easy, and fast-tracked
process for buying tickets to the nation’s most celebrated global
productions in major cities around the world. TodayTix users can enter
this exclusive mobile lottery beginning at midnight on the day of each
performance, with a process that takes 30 seconds or less to enter.
Users can enter the lottery in-app to win up to two tickets, and by
sharing their entry via Facebook or Twitter users can double or triple
their odds of scoring last-minute seats.

Founded by award-winning Broadway producers/investors, Merritt Baer and
Brian Fenty, TodayTix capitalizes on the ever-growing appetite for
on-demand ticket sales, unlocking a new generation of theater-going
audiences. The TodayTix app is available for download free of charge for
iOS and Android devices via the Apple Store and Google Play.

About TodayTix

TodayTix is the first and only free mobile app for iOS and Android that
provides access to the best prices on last minute theater tickets,
booked same-day or within a week’s time. Operating in the world’s most
iconic theater markets, TodayTix secures the best discounted and full
price tickets available for the hottest shows in New York City, London’s
West End, the San Francisco Bay Area, Los Angeles, and Washington, DC.

TodayTix aims to make theater a readily-available and exciting option
for everyone. Through its personalized, intuitive and easy-to-use
service, TodayTix delivers an efficient, affordable and reliable user
experience for aspiring theatergoers.

Life-long friends and former Broadway producers Merritt Baer and Brian
Fenty launched TodayTix in New York City in December 2013. The company
now has partnerships with many theater institutions globally including
The Public Theater, Roundabout Theatre Company, Blue Man Group, St.
Ann’s Warehouse, Nimax, RUT, Shaftesbury Theatre, SHN, SF Playhouse,
A.C.T., ODC Dance Company, Arena Stage, Shakespeare Theater Company,
Woolly Mammoth Theatre Company, The Geffen Playhouse, The Wallis
Annenberg Center for the Performing Arts, and LA Opera.