How JPSiteManager started their logo design journey

Company name

JewelPicks.com

Overview

This is going to be a new site focused on finding great deals and product comparison shopping exclusively for Jewelry & Diamonds. It is going to be a very dynamic/ Web 2.0 site and a great LOGO is obviously VERY critical. Are you the creative genius who can help us find the perfect match?? Prove yourself and there'll be plenty more to do!

Tell us a bit about who you are and the people you reach

Target audience will be men/women of all ages but mainly those who are a good level of comfort with the internet and are used to browsing the internet for good deals.

Requirements

The background of the site is going to be White but the color scheme of the site has not been finalized yet. There are a few options but we figured we need a good logo first and we can design around that.
Here're some must haves for the logo:

- Needs to be classy/elegant but "Webby" at the same time
- Clear and memorable (with JewelPicks---maybe all CAPS? spelled out)
- Perhaps something with sparkles, diamonds, or Jewelry (optional not mandatory)

Final delivery should include: jpg, png, psd (or any other original format you use)