Emilio Pucci Names a New Creative Director

It didn't take long to fill Peter Dundas' shoes.

Yesterday, WWD reported that Peter Dundas, who in February showed his last collection as creative director at Emilio Pucci, would be taking over as creative director at Roberto Cavalli. So who's to fill Dundas' shoes at Pucci, we wondered?

We didn't have to wait long to find out: Today, Business of Fashionreports that Massimo Giorgetti has been tapped to fill the spot. The Italian designer will start the post as Pucci's new creative director immediately and will show his first collection during Milan Fashion Week in September. (Giorgetti currently designs contemporary label MSGM, and will continue to work on that line as well.)

According to Business of Fashion, Giorgetti is charged with giving Pucci a more youthful aesthetic, as the house moves more into daywear and away from red carpet—which, we think, sounds like a fun new direction for the label, one that we're looking forward to watching unfold.

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