Cereal

General Mills is doubling down on the powers of digestive health. The corporation is deepening its strategic partnership with natural brand GoodBelly, launching a line of lactose-free yogurts and cereal this week under the digestive health brand. In yogurt, General Mills will take on fellow functional foods brand Activia — offering similar product benefits for a younger audience.

During its recent 2019 annual shareowners’ meeting and its 2019 first quarter earnings call, Kellogg, the largest cereal company in the U.S., shared details of its financial performance following a challenging year for the category.

The brand is expanding its line of portable snack options with its new Special K Nourish and Protein Snack Bites. The Special K Snack Bites are a poppable new take on the bars women already love, that make it easy to eat on-the-go, whether you snack a little or snack a lot.

Bakery On Main, an independently-owned company and leading provider of gluten-free snacks and cereals, is expanding its range of audaciously premium offerings to include four new certified organic product lineups:Organic Happy Oats, Organic Happy Granola, Organic Happy Muesli, and Organic Creamy Hot Breakfast.

Maypo, a maple-syrup flavored hot cereal, became an American favorite in the 1950’s and still has a loyal customer base today. Homestat Farm, makers of Maypo, have heeded to a new generation of consumers pleading, “We want superfoods!,” adding a new product to its hot cereal line that features nutrient-rich quinoa.

Millennial focused granola and snack bar company Bear Naked has partnered with with IBM’s supercomputer “Watson” to allow consumers to create their own perfect, customized granola blend. The resulting program speaks to the trend of customization while decreasing food waste.

Nature’s Path, the largest organic cereal brand in North America, is once again revolutionizing the cereal category with the introduction of Qi’a Superflakes™, the industry’s first organic superfood and sprouted grain flake cereal.

Florida residents previewed Honey Nut Cheerios’ one-of-a-kind living billboard, to celebrate the classic cereal’s key ingredient –real honey. The three-story free-standing structure was home to more than 100,000 honeybees and the honey from the working hives was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.