Mr. Brainwash captures the joy of love in a charitable initiative for Lifetime Development’s Lifeline Foundation.

Love, if you agree with John Lennon in the title track of his 1973 album Mind Games, is the answer. And that may never be truer than today. Picking up the Lennon thematic, acclaimed pop culture street artist Mr. Brainwash has collaborated with Lifetime Developments in support of its Lifeline Foundation.

In time for Valentine’s Day, Lifeline and Mr. Brainwash have launched a Canadian charitable project entitled Spray Love. This highly anticipated work from Mr. Brainwash depicts a joyous Charlie Chaplin figure spray-painting a giant red heart with a fire extinguisher, a playful expression of overcoming negativity with love.

Only 100 exclusive, limited-edition, hand-produced, signed and numbered silkscreen prints (on 22-inch by 30-inch archival paper) of this work will be available for purchase — a rare opportunity to own this world-renowned artist’s work. Purchases can be made through www.lifelinecares.ca/mr-brainwash. Profits will go toward supporting a number of key charities and initiatives in three communities where Lifetime Developments has projects underway, including XO Condos at King Street West and Dufferin Street, Toronto; Panda Condominiums at Yonge Street and Dundas Street West, Toronto; and Panda Markham, near downtown Markham, Ont.

“Always follow your heart, as love is the answer,” says Mr. Brainwash, a.k.a. Thierry Guetta, who was born in France and is now based in Los Angeles. “Through my art, I am happy to help Lifeline raise funds for causes that are also dear to my heart, including homelessness, youth programs, children’s programs and more.”

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Filmmaker and street pop artist Mr. Brainwash has created cover artwork, album campaigns, music videos and art installations for famed artists and brands such as Michael Jackson, Madonna, Coca-Cola and Mercedes. He has also created two massive murals in New York City to commemorate those affected by the 9/11 attacks.

The Lifeline Foundation was founded in 2014 and has raised more than $1 million for causes such as homelessness, health and social services, and youth development. Lifetime Developments is one of the Greater Toronto Area’s most notable and respected builders, developing Bisha Hotel and Residences, and the Four Seasons Hotel and Private Residences, among others.

For Brian Brown, principal at Lifetime and chair of Lifeline Foundation, the collaboration with Mr. Brainwash was a natural fit. “He understands the challenges many communities face and how art can heal. And Lifeline Foundation is continuously looking for opportunities to enhance our greater community and support positive programs and initiatives,” says Brown. Visit www.lifelinecares.ca for more information about the Lifeline
Foundation.