Representation Matters

For more than a decade Nielsen has been engaging the U.S. Hispanic community with opportunities for them to share their opinions, preferences and consumption habits with us. Now more than ever, you’re telling us that representation matters. We couldn’t agree more, which is why we want the diversity of the Latinx community represented in our panels and surveys. Recently, we asked some of the most accomplished Latinos in media to share their thoughts on why representation matters.

Reports

The continuing rise of Latinas, as a powerful economic force, is manifesting itself in everything from media and entertainment preferences to entrepreneurial prowess and newfound social assurance that reflects-and amplifies-the accelerating progress and confidence of women across the U.S.

Descubrimiento Digital: The Online Lives Of Latinx Consumers

Technology has fundamentally changed the Latinx consumer experience. Hispanic consumers make digital gains and advancements at a higher rate than the total market, creating behavioral differences in how they communicate, shop, consume content and mobilize for social justice. The combination of the relative youth of the Hispanic community–and its preference for culturally nuanced content that represents them–has placed them at the center of trendsetter culture.

#representationmatters social media toolkit

At Nielsen, we know that representation matters across media and in our panels and surveys. If you agree, we encourage you to spread the word. To make it easy, we created #representationmatters photos and videos that you can share on your social networking profiles.

how we reach out

In the Community

Nielsen Hosts New York Latinx Press and Influencer Dinner to Support Launch of 2018 Diverse Intelligence Series Report

Nielsen hosted a press and influencer dinner in New York in support of the August 28 launch of our 2018 Hispanic Diverse Intelligence Series report, Descubrimiento Digital: The Online Lives of Latinx Consumers. Influencers, reporters and representatives from El Diario NY, Hola USA, Portada, and others attended the event. Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement for Nielsen, gave a presentation on the latest report, and showed how Latinx consumers present tremendous value for companies looking to drive growth in a multicultural market.

HOLA ERG Hosts “Passion of the World Cup” Event and Client Panel

Our Hispanic Organization of Leaders in Action (HOLA) Los Angeles Employee Resource Group gathered Nielsen associates, clients and members of the community for an event called “Passion of the World Cup.” The event utilized Nielsen insights to illuminate the business impact of soccer fandom in the U.S. A client panel headlined the day and featured representatives from Entravision, Telemundo and Simon Adams, General Manager of Video & Sports at Nielsen Gracenote.

Stacie de Armas Speaks at Azteca America Upfront

Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, presented Nielsen insights at the recent Azteca America Upfront event. De Armas’ presentation leveraged data from our Latina 2.0: Fiscally Conscious, Culturally Influential and Familia Forward report to show how Latinas are becoming increasingly vital to companies looking to drive growth in a multicultural market. The data also bolstered Azteca America’s launch of its ad-supported ‘Year of the Latina’ initiative, which will honor notable Latinas throughout 2018 on digital, social and programming platforms.

Nielsen Sponsors Annual Hispanic Federation Gala

Nielsen recently sponsored the Annual Hispanic Federation Awards Gala in New York. We’re proud to further our relationship with one of the top organizations advocating for the Hispanic/Latinx community in the U.S. Among the honorees this year were pop star Ricky Martin and Telemundo.

Nielsen Hosts Case Study Competition at the University of Puerto Rico

Nielsen has returned to the University of Puerto Rico to hold a case study competition for the third consecutive year in alignment with the education prong of our overall D&I strategy. This year, 27 teams registered for the competition from the Río Piedras and Mayagüez campuses (six more teams than the first competition). The winner for the 2018 competition is from the Río Piedras campus of the University of Puerto Rico.

Michael Alicea Honored in Hispanic Executive’s ‘2018 Best of the Boardroom’ Class

Michael Alicea, EVP, Global Human Resources, was profiled in Hispanic Executive magazine as a member of its 2018 Best of the Boardroom class. The Best of the Boardroom issue recognizes U.S. Latino and Latina business leaders who serve as corporate board directors. Michael currently serves as a board director of Emerald Expositions, the largest trade show organization in the U.S., and a $1.6 billion New York Stock Exchange-traded company. He also serves on the board of the Emma Bowen Foundation, which is dedicated to preparing minority youth for careers in media.

Nielsen Sponsors People En Español Poderosas VIP Luncheon

Our Community Engagements team sponsored the People En Español annual Poderosa VIP Luncheon. The event honors 25 of the most influential Latinas from across the Hispanic community, including business, entertainment, fashion and more. Additionally, on the second day of the event, Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, moderated a panel titled “Today’s Latina: The New American Entrepreneur,” featuring the owners of Semilla Advertising and CSMB International (left).

Nielsen served as sponsor for HOPE’s 28th Annual Awards Dinner. At the event we hosted a table, and Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement (left) offered short remarks on the power of Latinas.

YOUR PRIVACY MATTERS

Your voice, your preferences and the power you yield as a consumer matters. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.