Vishal Mega Mart

With an extensive history and a loyal following in the country, Vishal Mega Mart is the Primark of India. Basically, high street fashion on the cheap. VMM wanted to explore reaching out to a younger, more internet-savvy audience for their fashion verticals using Social Media as a channel. With a distinctive design and copy strategy, we turned their Facebook page into an engaging, fashion-first property reaching out to their exact target audience. Developing highly focused campaigns and online properties, we were able to establish Vishal Mega Mart as a strong, emerging player in the youth fashion category across the country.