Safety First

There’s a reason why World-renowned companies such as Warner Brothers, Disney, Marvel and Nickelodeon partner with us on creating the seats kids want to stay in. At KidsEmbrace, safety is our absolute number one priority, and we take it very seriously! Below are the safety certifications and awards won by our brand.

It's A Cinderella Transformation!

Posted on Jun 18, 2018 by Jessica McDonald

Recently at KidsEmbrace HQ, we were honored with a visit from royalty - Cinderella! Riley, known as @Randomly_Riley on Instagram, made a visit in one of her iconic transformation dresses. Since Riley is transitioning from a harnessed booster seat to a seat belt positioning booster, we thought what better way to commemorate this step in growing up than with a royal ceremony?

Riley was so excited to feel like such a "grown-up" princess transitioning into her new seat fit for a princess. She loved the little touches on the seat to make a car ride special, like the gown on the sides of the seat that can also be used as a blanket. Her car ride was made complete with a cool set of shades from Sun-Staches (every princess needs a tiara after all):