For over twenty years, Simply Seafood has been a well-respected and consumer-focused brand.

Simply Seafood began as an award-winning consumer seafood magazine dedicated to making seafood selection, handling and preparation easy. In 2010, the Simply Seafood brand was purchased by L&L International as part of our launch of a new comprehensive line of easy-to-prepare seafood.

L & L was established in 2009 in Los Angeles with branch offices in Boston and Seattle, dedicated to supplying quality seafood products to the US market. As an important player in the industry, we have strategic partners worldwide that provide environmentally and socially responsible products of consistently high quality.