Krispy Kreme has opened its 31st UK store, in the Oracle shopping centre in Reading.

The company invested £300,000 in the 1,400sq ft 22-cover site, which is located in front of the canal near the cinema complex.It plans to open six more outlets before the end of the year and is looking at sites in Portsmouth, Manchester, Leeds and Greater London.Krispy Kreme opened its first store in the UK at the Harrods department store in October 2003.