In addition to the Five-time Grammy award winning rap visionary Kendrick Lamar blowing everyone’s minds with his groundbreaking performance of “Alright,” he took the time to deliver a proper message to kids.

A Reebok-sponsored video released on Tuesday, shows the youth being escorted to the Grammys via limo ride destined for some one-on-one time with their hometown hero and a view of the stage.

Throughout his music career, Kendrick has been very outspoken about his roots in Compton: from writing songs about being pressured into a life of crime for his major-label debut album good kid, m.A.A.d city, to the effects of police brutality on black youth in his most recent work, To Pimp A Butterfly.

Giving the six teens quality time with their role model reinforced the hope that it doesn’t matter where they grow up; anyone can beat the odds and follow their dreams.

“It reminds me of where I came from,” Kendrick remarked in the video. ”I can see they’re full of energy just like how I used to be. Full of motivation to do something with themselves. So hopefully ten years from now, they’ll be even further than where I’m at.’