Behind-The-Scenes: October 2011 Man On Fire JOHN LLOYD CRUZ

"I always find that there's more truth in dressing to express than to impress. Dressing up is more like an expression of yourself," says 28-year-old Box Office King John Lloyd Cruz. We love how JLC obviously loves and enjoys fashion to the core, so we couldn't resist making him not just our October 2011 Man On Fire, but also our cover guy for our men and fashion issue. (He's on one side of the special gatefold cover of this month's ish, with five-time cover girl Angel Locsinon the other.)

When you read excerpts from his video interview in the captions of this behind-the-scenes gallery, you'll discover that he's got very practical fashion tips to share, like how to effectively improve your guy's style and how to really look good in what you're wearing. It was such a pleasure to interview and work with John Lloyd, and he made the whole Cosmo team feel inspired and kilig throughout the shoot at the Ronac Art Center!

Cosmo's editor-in-chief Zo Aguila says, "John Lloyd is the ideal boyfriend of the Cosmo chick--someone you'll take home to mom, someone who's admirable in his craft, so we're excited that he's in Cosmo. We're sure a lot of our readers are looking forward to it, just as much as we were looking forward to working with him."

Watch this video to view behind-the-scenes footage of JLC's Man On Fire and Cosmo cover shoot, and launch the gallery to view behind-the-scenes photos, with quotes from his interview in the captions (watch for the video interview, soon!).

Grab the October ish while you still can to read John Lloyd's feature, "How He Knows You're The One."

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We know you've waited to see JLC as our Man On Fire for as long as we have, so enjoy your first look at what went on during his fun shoot! It's the video that will make your weekend!