Google Update

Search engines such as Google keep tweaking their search algorithm now and then. For the last two decades, there have been hundreds of major and minor algorithm changes. Some have had remarkable outcomes and impact on different sites. Some changes can result in a dip in your page rank, while others will leave you smiling. Discernment marketers need to be on their toes since search engine updates can show up anytime. Whereas a search engine like Google will effect minor changes, it so happens that they will roll out a major algorithm change in the range of their previous Panda … Continue Reading…

Ever visit a website that was painfully slow? It’s safe to say that the majority of us have. Interestingly, most of us didn’t really start to care about site speed up until a couple of years ago. So what changed? That’s simple: Our attention span. With practically every person and their dog owning a smartphone and/or tablet. The world of “instant” everything has rapidly expanded, causing most users to have high expectations, especially as more advancements are constantly being introduced into the market. Additionally, many developers and web designers got ahead of the game by setting the bar quite high … Continue Reading…

PBNs (Private Blog Networks) were banished by Google back in 2014 and, since then, they have not been used by white-hat search engine optimization professionals for fear of manual action ranking penalties. And though trying to “white up” this grey-hat SEO tactic for link building purposes is still not safe, this doesn’t mean that you cannot have at least some kind of theoretical knowledge about PBNs. In this article, I’ll explain everything you need to know about creating and managing a network of white-hat blogs. You will also learn how to evade Google penalty. But before we move forward, read … Continue Reading…

In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer ad experiences. Text Ads are now expanded As of July, PPC marketers can now run expanded text ads. Ads would … Continue Reading…

The next Google Penguin update may be named as penguin 4.0, will step into the market as soon as possible and we all should aware of its consequences. Gary Illyes from Google posted on Twitter that the coming Google Penguin update will be the last Penguin update. He further added, “It’s likely there won’t be next one,” Latest Updates in Penguin Penguin 3.0 — October 17, 2014 Before one and a half year, the Google had launched a Penguin refresh after previous Penguin update (2.1) and announced its latest Penguin update (3.0). This update seemed to be lighter than expected … Continue Reading…

Local Business plays a great role in ecommerce business. Most of the local business will focus only on a particular region. In order to get your business targeted in particular area, you must use few local SEO tips to be ranked in the first page of Search Engine results. The statistics shows that about 73% of Google Search comes only for local business. By using the local SEO tips, you can easily rank your business and get the targeted audience. Optimizing your website locally is quite a hard task. The ways of Local SEO are different from that of traditional … Continue Reading…

It’s the worst-case scenario that millions live in fear of every single day. You open up your analytics account, check out the traffic from last couple of days and notice a drop of 50%, 75% or even up to 90% – literally overnight. And once you establish that this wasn’t a server problem, you come to the terrifying realisation that Google has worked its magic with another update and sent your site spinning into oblivion. So of course, this is the moment when doom and gloom takes over and proactivity goes out of the window. Your link building ‘efforts’ and … Continue Reading…