Digital Marketing Live!

How to accelerate AI through Cloud in digital marketing

12:00 30 minutes presentation Stage 4

Suzanne Jansen ArtefactJob Hilbers Artefact

For the brands of tomorrow AI will govern the flow of all business processes, ranging from logistics to HR. Because of the ubiquity of data and the availability of relatively cheap off-the-shelf tools, digital marketing is the perfect ‘playground’ to launch, scale and mature AI. Due to its capacity-heavy, unpredictable and cooperative nature, AI however needs an agile and secure environment on which to launch its endeavors. This is Cloud.

Suzanne Jansen

Artefact

With an education in Computer Science and Visual Arts, Suzanne employs technical expertise and analytical thinking to accelerate data-driven marketing. She leads the Artefact Analytics Practice, which makes her responsible for the global alignment of Analytics-related processes. Her Utrecht-based team serves as Group-hub, supporting international clients with their data challenges.

Job Hilbers

Artefact

Job worked at a big-six Digital Marketing agency before switching to Artefact, where he’s the leading SEA-expert. Working for a large variety of international clients, Job has vast experience in helping clients to utilize the complex digital landscape. Through KPI-steered consultancy, fueled by data, he delivers highly successful digital strategies.