Siteimprove Adds Behavior Mapping to In-House Analytics Tool

Apr 29, 2016

Minneapolis, MN – April 29, 2016 – Siteimprove is excited to announce the addition of Behavior Maps to its Analytics tool – a new feature that will allow web professionals to get a clear visual of what visitors actually do when interacting with their websites.

“We’re excited to continue our tradition of listening directly to our customers and what they need most for a successful web governance experience,” said Kate Sygrove, Director of Product Development. “Siteimprove Analytics was built directly on what our customers told us they needed in an analytics tool – an easy way to track web visitors – and our new behavior mapping capability is an extension of that, a more visual representation of every single action your visitors perform.”

Using the new Behavior Map feature, web teams will be able to go beyond page views and visit counts by visualizing every single action of a visitor’s behavior, including Heat Maps of highly viewed content, Scroll Maps of how far down visitors are willing to scroll on each page, and Click Maps of how visitors interact with individual page elements. Each map will allow users to make informed decisions where to place the most business-critical information on their site, evaluate webpage layouts, and prioritize web editing resources.

Siteimprove launched its first stand-alone Analytics tool based directly on customer input and is looking forward to partnering with customers again as they capture the full picture of their web presence. Current customers may now activate Behavior Maps as part of their current Analytics subscription, with Siteimprove’s award-winning customer success team on hand to provide unlimited training and support at no extra cost.

To get started with Siteimprove Analytics and preview the new Behavior Maps feature, request a demo today at go.siteimprove.com/demo.

About Siteimprove

Siteimprove provides organizations of all shapes and sizes with solutions that make website management, maintenance, and optimization both easier and more affordable. With a worldwide customer base of nearly 4,000 customers, Siteimprove serves dozens of markets from offices in Amsterdam, Berlin, Copenhagen, London, Minneapolis, Oslo, Sydney, Toronto, and Vienna. For more information, visit siteimprove.com.