Case Study: Colette, Westfield Stratford City

Background

Australian accessory brand Colette was launched by Colette Hayman to help women stay on trend with ease, confidence and no limitations. Its affordably-priced range of handbags, purses and other fashion accessories are styled on the latest catwalk looks, with new ranges introduced every week.

Founded in Sydney in 2010, the company now has more than 160 stores throughout Australia, New Zealand, South Africa and the Middle East, and is expanding in the US.

The retailer has also set its sights on the British market, and has plans to open 10 stores by February next year. Its debut UK store opened in October at Westfield Stratford City shopping centre in East London, and a further outlet was unveiled the following month at Manchester’s Arndale Centre.

Project

DRF has recently completed the electrical fit-out of Colette’s 2,325ft sq flagship store at Westfield Stratford City in East London.

The outlet aims to showcase Colette’s range of products in their best light to its new UK customers, and the premises is bright, airy and inviting. Handbags and other accessories are neatly lined up on shelving and free-standing units, with bright colours sitting alongside more muted tones.

The electrical fit-out included lighting, security, data cabling and wiring. As we aim to do on all our projects, we completed the work on time and within budget.

Expertise

DRF has worked on a range of commercial projects over many years, designing and installing all aspects of an electrical system for businesses in various industries. Our extensive experience in the retail sector has included everything from single store fit-outs to nationwide electrical system upgrades.

One of the main focuses when fitting out a retail store is the lighting. For Colette’s premises at Westfield Shopping Centre, the lighting needed to showcase and complement the stunning range of products while creating a modern yet inviting atmosphere. To achieve this, we used a mixture of ambient lighting and accent lights to maintain a warm feel while guiding customers through the store to key areas and products.

We work to consistently high standards, combining our expertise in thoughtful and creative design with an eye for detail and, of course, our technical knowledge. We are great believers in the benefits of working as a team with our fellow contractors to ensure the smooth running of every project.