YouTube is reportedly canceling its original series just as Apple prepares to unveil a video streaming service of its own.

At least two of YouTube’s biggest shows have been axed, according to a new report. The service has also stopped accepting pitches for new originals as it drops plans to compete with the likes of Amazon and Netflix.

Apple has spent upwards of $1 billion creating original TV shows, but as of yet it hasn’t revealed exactly how it plans to get these in front of users. One idea? That it could release a streaming dongle, similar to Google’s Chromecast and Amazon’s Fire TV Stick.

This could be a lower cost entry point into the streaming TV market — since both Amazon and Google’s offerings cost under $50, compared to $180 for the Apple TV.

Apple is spending upward of $1 billion on its original TV shows, and it’s not skimping when it comes to star salaries. According to a recent report, Apple is paying out some of the highest salaries to any actors in television shows. It’s even exceeding the amount paid to the stars of shows like The Walking Dead.

It’s another example of how, when you’re a company the size of Apple, you can afford to throw around some serious cash to bring in top talent.

After spending upward of $1 billion creating original TV shows, Apple apparently plans to give them away for free. That would certainly be a bold move as Apple muscles into original video production, but it might be the craziest idea ever.

Here are three reasons why it’s a smart strategy — and three more why it could backfire.

Called “Snap Originals,” they won’t be full-length shows like Apple is busy commissioning, though. In keeping with the short-term hook that made Snapchat popular, the company is cranking out five-minute episodes shot vertically for viewing on mobile devices.

Apple is spending upwards of $1 billion making original TV shows, but little has been publicly said about the initiative just yet. According to Netflix’s chief content officer, not only are customers in the dark about how Apple will make its shows available — even the folks making the shows for Apple don’t know.

Speaking at the Vanity Fair New Establishment Summit in Los Angeles, Netflix’s Ted Sarandos said that, “I don’t have any idea what that Apple product is going to be. I don’t think anybody does. I don’t think people making shows for them have any idea.”

Apple now has more than 20 shows in production. Photo: Jim Merithew/Cult of Mac

Actress Katherine LaNasa from the TV series Imposters and Satisfaction has joined the cast of Apple thriller series Are You Sleeping?, about a Serial-style crime podcast which reopens a murder case.

Interestingly, she will play a new character to replace the one originally played by actress Moon Bloodgood, who left the show after filming four out of the eight season one episodes. According to trade publication Deadline, the character’s role in the show is being completely rewritten.

According to a new report, Apple is aiming for shows with broad appeal, which translates as no “gratuitous sex, profanity or violence.” While this rule won’t be an absolute, it does mean that only a small number of Apple TV shows will receive a TV-MA rating.

Apple's original content catalog is getting even better. Photo: Jim Merithew/Cult of Mac

Apple has acquired the rights to two feature-length films as part of its original content efforts. The first is a feature documentary, titled The Elephant Queen of Athena, while the second is an animated film called Wolfwakers.

The Elephant Queen of Athena was opened up to buyers earlier this year at the European Film Market in Berlin, Germany. Following the story of an elephant matriarch who leads her family on journey across Africa in search of food and water, it’s been likened to 2005’s highly successful March of the Penguins.

Apple needs to source a percentage of its shows from Europe. Photo: Jim Merithew/Cult of Mac

As Apple makes moves to become a provider of streaming video content, it will be among the companies bound by new EU laws, stating that companies dedicate at least 30 percent of their on-demand catalogs to local content.

Roberto Viola, head of the European Commission department which regulates this area, says that the laws are on track to be enshrined in December. “We just need the final vote, but it’s a mere formality,” he recently told trade publication Variety.