In a statement, Netflix explained: "In order to continue adding more films and TV programs, we are increasing our price from £5.99 to £6.99 for new members."

However, the streaming leader is only guaranteeing that current members will keep the £5.99 subscription price for another two years for the moment.

"As a thank you for being a member of Netflix already, we guarantee that your plan and price will not change for two years," it added. "Price is guaranteed so long as you remain a member on your current plan."