Kevin Gao

This is the final segment in a five-part series of articles on website conversion. How do you solve the biggest problems in website conversion? You read this series! Part 1: Performance Tuning Part 2: Logic and Direction Part 3: The User Interface Part 4: The Emotional Journey Today, we wrap up by talking about an Analytic Approach to website conversion: testing.

This is the fourth article in a five-part series on website conversion. Part 1: Performance Tuning Part 2: Logic and Direction Part 3: User Interface What’s next? To improve website conversion, you need to provide an emotional journey for visitors. Let’s explore. Emotion is messy, contradictory… and true.