worldwide cutie
2016, a collaboration with JOJO CHOW of smartmascotco.ltd

A reflection on the production process for a mascot and how it is comparable with the remixing of internet memes:For three weeks, I was communicating with a sales person communicating with a mascot maker based in Guangdong. Through an exchange of text, materials and workload, we developed a mascot based on our idea of an ubiquitous cute icon. It was an outcome of variation where the story was rarely told the same way twice and the copying was not always perfect.