Ideas

1. Buddy System
Metrics need buddies for better context. By paring metrics together that keeps the reader in check and guides their decision making, preventing dashboard blindness. For example, optimising for clicks or sessions – this is fun and easy, the more you spend on your marketing the more that dial points to success, high fives all round let’s go home. If you place a sanity...

How to fire your digital marketing agency - the right way.
You’re thinking about or are determined to change your digital marketing agency – what should you be aware of before making the cut and how is the best way to do it?
Hiring and firing is part of the business and sometimes it is just better to get some fresh insight on your account. I have...