The power of social media

There are 7.2 billion people living on earth and out of that figure 3.1
billion use the internet, that's 42% of the world's population and out
of that 3.1 billion 2.078 billion are actively using social media sites.
Social media is a powerful resource and for many it's either used for
social purposes such as keeping in touch with friends or by businesses
for marketing purposes. In recent years, many believe that social media
is developing a bad reputation with the likes of cyberbullying and
addiction. However many people focus on the negative rather than the
positive impacts that social media has on the world, and believe it or
not but both people and businesses have used their social media presence
for the greater good and the outcomes have been amazing.

2015

After
the photograph of Aylan Kurdi, the Syrian toddler washed up on the
shore, went viral on social media and appeared on the front cover of all
major and local newspapers, Europe received their wakeup call.

In
the UK, it led to an online petition which went viral on social media
and received an overwhelming response with hundreds of thousands of
people signing to show their support to allow more refugees into the
country. The response and support made such an impact that it led to
David Cameron changing his initial plan of bringing peace to the country
rather than accept more refugees to now publically announcing his plan
to accept more refugees. In addition to this, the hashtag
#RefugeesWelcome was trending in the UK with businesses, celebrities and
individuals from all over the UK showing their support with the tweet
and some of them even offering up their homes for the refugees to live
in.

Here in the Liverpool office we were touched to hear the
story of a young boy called Finn who was fighting for his life and was
in desperate need of a bone marrow transplant. Through the use of
Twitter and Facebook Finn's mother spread the word of his story and the
bone marrow donor drives that were being held around Liverpool. After
people from all over Liverpool donated, including all of us in the
Liverpool office, Finn found a match and he is now on the road to
recovery. And the donor drives not only helped Finn but through all the
other donations, other people who were need of a bone marrow transplant
also found a match.

2014

I'm sure everyone
remembers the Ice Bucket Challenge in aid of ALS charity that went viral
last year. The challenge started after a young man from the US was
diagnosed with the illness, and friends of the man started the challenge
to raise money for the charity. Through the use of Twitter, Facebook
and YouTube the challenge went viral and people from around the world
were participating, including our very own Directors at our annual
teambuilding, celebrities and politicians. From July to August 2014 the
challenge raised $98.2 million which was a massive increase compared to
the $2.9 million raised in the year before during the same period - all
through the use of social media.

As you can see, in the past two
years alone social media has had a powerful impact on social issues
that affect not only us living here in the UK but also those around the
world and that's not even all of them. Click here to read more about how social media has helped with the capture of one of the 2013 Boston bombers and how the 201

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