LAS VEGAS--(BUSINESS WIRE)-- Global Cash Access, Inc. ("GCA"), a wholly owned subsidiary of Global Cash Access, Holdings, Inc. (NYS: GCA) , will unveil several new cash access products, internet and cashless gaming solutions at ICE Totally Gaming, which is being held at ExCeL London February 5-7. New products will include GCA's Digital Wallet - the most comprehensive online gaming monetization solution available, CasinoDirect™ - the first solution to fully deliver custom self-service cash access to casinos in Europe, CXC4.0®, a fully redesigned Central Credit® product and more. GCA will be exhibiting at Booth #S1-261.

"We are excited about this year's ICE Totally Gaming where GCA will demonstrate our innovation, strength and leadership in gaming. We are pleased to deliver relevant and powerful gaming and payments innovations like GCA's Digital Wallet, Casino Direct™, and CXC4.0®," commented David Lopez, Chief Executive Officer of GCA. "GCA's commitment to service, continuous improvement of core products and a robust development pipeline are not just on display but are the hallmarks of the GCA's commitment to our customers."

GCA will debut the following new products at ICE:

GCA Digital Wallet and Monetization Solution, GCA teams up with Live Gamer, the leading private-label wallet provider to social gaming, to usher in the next generation of internet gaming solutions enabling greater interactivity, enhanced player recognition and targeted dynamic promotions with GCA's Digital Wallet. GCA combines years of casino cash and fraud management expertise with the most comprehensive monetization solution available. The all-encompassing Digital Wallet is designed to seamlessly integrate with GCA's existing cash access infrastructure of, Xchange Kiosks and call center to help bridge the gap across all wagering accounts in both online and onsite play. GCA's Digital Wallet offers a variety services for allowing online operators complete control over their enterprise's gaming economy.

Casino Direct Plus® , GCA's new and currently available international point of sale payment platform delivers a quick, fluid and dynamic user interface for both the patron and casino employees. With kiosk and cashier interfaces, Casino Direct Plus supports local and international credit and debit networks, EMV, signature capture, e-settlement, NFC, and dynamic currency conversion.

Central Credit®, known as the gold standard of casino credit worldwide and the only credit bureau exclusively focused on gaming patrons, reveals a new user interface with a contemporary, easy to use intuitive dashboard. The new interface is tightly integrated with GCA's cash access solutions debuts exciting new feature functionality.

About GCA

GCA is a leading provider of cash access products and related services to approximately 1,100 casinos, as well as other gaming entities in the United States, Europe, Canada, the Caribbean, Central America and Asia. GCA's unique gaming products and solutions are best in breed and provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card and credit card cash access transactions, check verification and warranty services, and Western Union money transfers. Through Western Money Systems, a wholly owned subsidiary, GCA is a leading manufacturer and distributer of cash handling devices and related software. GCA also provides products and services that improve credit decision-making, automate cashier operations and enhance patron loyalty activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and patron loyalty. More information is available at GCA's website gcainc.com.