The front end is over wrought but other than that this new IS looks really nice.
It's got a great side profile and I really like the rear end, very sporty.

F30 Msport is very nice too, that's why I choose one, but BMW didn't finish the rear end very well and that's it's biggest let down.

The IS interior looks pretty cool too, very nice.

So, the IS front isn't so great and the Msport rear is not so great.
Both are nice. The IS looks more "sporty" if that is what you're looking for.
It's got lots of cool styling cues.

Lot's of cool choices these days for sport sedans in terms of different styling.
I'm looking forward to all of the new sport sedans being reviewed and compared.
With the ATS stealing some of BMW's 3 series thunder it'll be interesting to see how the IS and new Q50 do in comparison.

You have to give Japanese designers some credit for doing something other than copying successful designs from BMW, Audi, Mercedes, Porsche & everybody else. That being said, none of my money is EVER going to Japan so they can make whatever...I'm never buying it.

That being said, none of my money is EVER going to Japan so they can make whatever...I'm never buying it.

So if a Japanese manufacturer made a beautiful car that blew away the competition in terms of performance you would NEVER buy it because it is made in Japan

You might miss out on a great car someday... there is more to automobile world than Western Europe. I'm not saying I love this design either but I judge the car on its own merits and not where is comes from.

P.S. I bet this car fairs VERY well (looks aside which are purely subjective anyway) with its German counterparts in terms of performance... maybe better... we'll have to wait to independent reviews.

to be honest, the bmw sales and service team in my country is so stuck up and piss poor due to really good sales, adding to the numerous complaints of the locally assembled bmw's.... im really tempted to jump overboard to lexus, where they really treat you like a customer that spent USD100k on his car. while its no beauty its rather interesting imo. even if you're not a fan of the exterior the interior of the lexus beats the BMW's plasticky spartan interior anyday. Only thing left to determine is how it drives. The only saving grace for the BMW is the option of a manual or a 8-speeder for the smaller engines, and it uses a proper handbrake. But as BMW's are all sold as normal automatic's and comes with a singular crap spec in Malaysia (no such thing as the F30 M-Sport here)...the gap is even smaller

having said that.... I almost converted into a Volvo S60/V60 because its as well equipped as a 7 series in malaysia.