TheJohn MaythamShow

Brand SA

5 December 2018 8:59 PM

Guest : Thembi Kunene Msimang
Brand South Africa was established in 2002 to help create a positive and compelling
brand image for South Africa. At that time, the world was unsure about what to think of
South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and
investment there was a need to co-ordinate marketing initiatives to make them more
effective.