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Origins Granite

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Origins Granite sells granite and natural stone kitchen countertops to retail customers / homeowners. We have a large granite and marble slab warehouse where customers can view their slabs and make their selections. We also sell bathroom vanity tops and natural stone tile, but kitchen countertops and granite slabs is the main focus.

Otras notas

Logo should be simple and with clean edges so it can be incorporated into a wide variety of advertising media.

Some themes that we are trying to communicate through the logo (obviously you can't address all so pick and chose):
Something unique for you
From nature for your home
Timeless
Clean, organized, current
Limitless options / Product Selection

The logo has to feel solid, not wishy-washy (if that makes sense).

We ran a design contest for another of our brands here last year and some of the designs there could give you an idea of the look and feel that we like.

Other Tips:
Google "granite countertops" to see some of our competition.
Google image search for "granite slabs" and "granite countertop" to see what customers are seeing/thinking when they think of granite.

Target customers are predominantly women in the 35-50 age bracket.

The main reasons customers shoudl buy from us is because they get selection and options they don't see elsewhere. Home Depot / Lowes will show customers 20-40 small samples on a wall. We'll show customers 100s of full slabs to chose from. Hand-selecting their granite is a key attraction.