Wanted: Hard working parent.

Salary - £21,601 to £29,535. On call 24 hours a day, 365 days a year.

Child care bills, cleaning, the weekly shop, taxi service...there's a value to every single thing you do for your family. According to our 2015 Value of a Parent research*, for unpaid child care and household tasks alone, Dads are worth £21,601, while Mums are worth £29,535.

With such a busy life have you ever stopped to think about how your loved ones would cope financially if you were to die?

From the parents that participated in the research, only 53% had life insurance.

WHY BUY LIFE INSURANCE?

Your family could receive a cash sum if you die during the length of the policy which can be used to pay bills or cover education costs

Premiums start from just £6 a month, of course your own premium will depend on your needs and circumstances

We make it easy - apply online now and you can get a decision in minutes

The value of a Mum is sometimes overlooked when families try to work out their life insurance needs. The research also highlights that the average family spends £10,244 a year raising their children, which is a whopping £184,392 over 18 years.

If Mum was no longer alive where would the money needed to pay for domestic work and child-care come from? Who would fill the gap and help maintain the family's living standards?

Why not take the first steps in helping to provide financial security for your family and get a life insurance quote today.

Please remember that life insurance is not a savings or investment product and has no cash value unless a valid claim is made.