Amazon faces web issues globally on Prime Day sale

There are tons of other deals on TVs, monitors, memory cards, cables, battery packs, and a whole lot more, so be sure to check out everything Prime Day 2018 has to offer.

Target will counter Amazon's sales push with its own online deals that begin on Tuesday, touting them as no membership required. The snags were an embarrassment for the tech company on the much-hyped shopping holiday it created. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.

How do I become a Prime member?Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide. Amazon is hoping its deals, available only to Prime members, are a hit with customers as it's raising the price of the program.

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The problem is most likely a bug in a software update that should be fixed within hours, said Antony Edwards, chief technology officer at Eggplant, which monitors website performance.

Calls to Amazon's customer service number were answered with an automated message saying, "We've heard some customers are having trouble with our website right now".

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Prime Day 2018 is officially underway for shoppers, hours after the United Kingdom deals already started circulating.

On Monday, Bloomberg reported that Bezos is now the richest person in modern history.

At the time of writing, Amazon's website issues had lasted almost an hour.

A spokeswoman for the Seattle-based giant said it was committed to providing workers with "positive working conditions".

The big problems seem to have occurred in the USA, where some even report their Alexa devices misbehaving and Instant Video streams crashing, though this seems coincidental as that would suggest the whole of Amazon Web Services (AWS) was struggling which would have been far more serious.