The Future of the Newspaper

Wed, 05/09/2012 - 11:45 EDT - Forbes.com - Top Stories

By Bradford Cross The news business has been upended quickly as the result of massive simultaneous shifts in traffic from social networks and mobile devices. The future of news was up in the air before these forces, and now it?s more uncertain than ever. However, the motivation behind the shift to social, along with the ...

Related

Lately, Microsoft has been in the business of acquiring startups and incorporating them into its own ever-increasing application choices on offer. One of the startups that made the headlines not so long ago was the Accompli app, which Microsoft acquired and based its new Outlook apps on.
The Redmond, Washington-based company does not shy away from incorporating new useful applications, and has now set its sights on a mobile news application.

The college football season is only a couple of weeks away. In the U.S., college football is big business and sits at the heart of multibillion-dollar rights deals between universities and the big TV networks.

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

Mobile-centric social networks, mobile video companies, and location based services are well positioned to feel the biggest benefits from the massive shift in consumer media consumption and usage patterns, even as smartphone sales slow down.

Mobile-centric social networks, mobile video companies, and location based services are well positioned to see the biggest benefits from the massive shift in consumer media consumption and usage patterns. But how can companies truly capitalize on this consumer revolution and adapt to their mobile-centric customers?

Mobile-centric social networks, mobile video companies, and location based services are well positioned to see the biggest benefits from the massive shift in consumer media consumption and usage patterns. But how can companies truly capitalize on this consumer revolution and adapt to their mobile-centric customers?

We recently looked at how mobile has emerged as a crucial audience source for Facebook, Twitter, and Pinterest. But what about LinkedIn? All of LinkedIn's competitors have seen significant growth in the size of their mobile and mobile-only audience as a percentage of their total audience.

Gamification, or the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within video games and applications — these are all examples. The idea is to use game ingredients or "mechanics" such as chance, competition, and goal-setting as motivational tools in non-game environments.