"No!" she laughed. "Definitely not! I'd be bored. We're so busy: we're a small team, just five, but everyone works so hard and things are going well. My aim is to grow the Feed brand, make it more recognisable across the world, and continue to get involved in what we believe in: making great products that help people who really need our help."

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Despite her chatty demeanour and approachably pretty looks, she has been reluctant to place herself in the public eye unless it's for a good reason - and has been reticent to talk about her relationship with Ralph Lauren heir David, preferring to keep his proposal and details of their wedding private.

"It's a fine line," she said. "I don't want to be famous, but I really believe in what we're doing and if I can get that message out there using my name, then I feel I have to."