Merchant Warehouse Integrates PayPal into Genius Platform

Boston, MA -- August 5, 2014 -- Payment technologies leader Merchant Warehouse® today announced the integration of PayPal with the Genius™ Customer Engagement Platform™. This integration will make PayPal’s in-store payments available to thousands of brick-and-mortar businesses across the U.S., without requiring merchants to make additional investments in point-of-sale (POS) software or hardware.

For businesses and consumers, PayPal’s integration to Genius provides a faster, simpler and easier payment solution. Businesses with Genius-enabled POS systems can activate PayPal acceptance, enabling direct integration into the PayPal app. Customers will be able to use the app to “check-in” to let businesses know they are ready to pay with PayPal, enabling a seamless payment experience for consumers.

The Genius Customer Engagement Platform provides businesses with the power of choice at the POS. With the integration, businesses can offer consumers the seamless, convenient PayPal payment experience in-store. Genius also eliminates the time, money and hassle typically involved with adding new payment acceptance capabilities into the POS. With the Genius Platform, PayPal is activated virtually, so businesses don’t need to install or upgrade existing POS hardware or software.

“Businesses want to keep up with the constantly-evolving payments industry. PayPal and Genius are working together to ensure this is not only possible, but easy, too,” said Henry Helgeson, CEO, Merchant Warehouse. “With Genius, business owners and customers can automatically take advantage of everything new payment technologies have to offer, without making any additional investments in technology. By removing a big hurdle for business owners, we’re helping drive the adoption of innovative payment technologies like PayPal.”’

Merchant Warehouse is a leading provider of payment technologies and merchant services. The company's solutions enable businesses to more effectively connect and engage with their customers regardless of how, where or when they choose to shop. Merchant Warehouse's flagship technology solution, the Genius™ Customer Engagement Platform™, supports both traditional and new payment types, including mobile commerce, from a single countertop acceptance device.

Merchant Warehouse offers innovative payment solutions that help online and brick-and-mortar retailers, as well as point-of-sale (POS) developers, value-added resellers (VARs) and agents, strategically grow their business. Merchant Warehouse is one of the fastest growing payment technology companies in North America. For more information on Merchant Warehouse, visit merchantwarehouse.com.