The internet and social media have drastically changed the marketing landscape providing low cost marketing tools that can reach large and highly targeted audiences. However, competition for people's attention is fierce and success demands up-to-date knowledge and the ability to think creatively.

This half day interactive workshop with Michael Lassman will provide participants with the skills to better market a business successfully online.

This session will cover:

Social media as an effective marketing tool

How to identify and reach your target market(s) online

Ways of developing online brands that stand out

The practicalities of social media marketing campaigns

How to optimise your website for search engines(SEO)

How to capture and convert leads online

The importance of usable and accessible web site design

By the end of the workshop, delegates will:

Have the skills to build a brand with unique qualitites

Recognise how social media can support your business and generate leads

Be enabled to generate new business from online leads

Understand the basics of SEO and how it can work for you

Appreciate how to create a social media marketing campaign and action plan

Speakers

Michael Lassman

Michael Lassman is the founder of Equality Edge, an independent consultancy, working with clients to improve diversity and communication practices in both the real and virtual worlds, by so doing, maximising business benefit for time invested in social media activity.

Michael is a dynamic presenter and facilitator offering a creative approach to using various social media platforms as online marketing and communication tools. He helps people to raise their personal and organisation brand reach and value through effective use of their chosen social media.

As a coach, facilitator or public speaker, Michael has the ability to stimulate people to develop their online presence, ensuring they are in the same ‘places’ as their potential customers and clients and are saying the right things to get them noticed.

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Benefits of Membership

Gain professional recognition

Gain recognition for enhancing your knowledge, understanding and practice of management. Display your post nominal as a commitment to continuous professional development and accomplishment as a manager.

Improve your management skills

For managers who want to sharpen their professional edge and enhance their effectiveness, membership offers access to qualifications, courses, mentoring and unrivalled support resources. You can also achieve the ultimate management accolade, Chartered Manager status.

Boost your career earnings

Independent research proves that individuals with professional qualifications and membership stand to earn an additional £152,000 throughout their career. You'll also be part of an extensive management community, opening doors for career progression.

Raise your confidence & competence

Membership equips you to meet daily management challenges in a professional, proficient way. Improving performance and effectiveness at managing people and projects will raise your confidence and ultimately, status in your organisation.