"Looks like @REVOLVE hate money as much as they hate 'fat' people. Also - this runs to an XL, seems like a contradiction," one pointed out.

The jumper was being sold for £162 ($AU295) but has since been removed from the website.

The retailer has since claimed the jumper was part of a cyber bullying campaign and celebrities were asked to submit the most "abusive and controversial comments" they had been sent to appear in a collection of clothes.

"The purpose of these sweaters are to call attention to cyber bullying and trolling and proceeds of the sweater are being donated to charities to prevent cyber bullying," Revolve reportedly told one angry customer.