Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool to help you transform your existing data from your inventory management systems into the format accepted by Google Shopping. Feed Rules helps you streamline your data feed uploads, whether you’re already running Shopping campaigns or you’re just getting started. Use Feed Rules to set up and maintain your feed in Google Shopping format Feed Rules allows you to perform basic transformations of your existing product data -- making it easier than ever to get your data feed up and ru...