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Chapter 4
Business Research Requests and Proposals
Multiple Choice Questions
1. Which document is used to invite outside research suppliers to bid for research work?
A) request for proposal
B) internal research proposal
C) external research proposal
D) va

Chapter 12
Measurement
Multiple Choice Questions
1. Measurement in research consists of assigning numbers to _ in compliance with a set of rules.
A) events
B) objects
C) properties
D) activities
E) all of the above
Answer: E Level: easy
2. A _ is a scheme

Chapter 1
Research in Business
Multiple Choice Questions
1. The acronym, RFP, stands for _ and refers to the document used to invite research firms to
propose ideas for addressing the research needs of the organization.
A) request for proposal
B) recency

Chapter 13
Measurement Scales
Multiple Choice Questions
1. Which of the following terms refers to a learned, stable predisposition to respond to oneself, other
persons, objects, or issues in a consistently favorable or unfavorable way?
A) opinion
B) attit

Chapter 8
Test Bank, Chapter 8 84
Qualitative Research
Multiple Choice Questions
1. Which type of research includes an array of interpretative techniques which seek to describe, decode,
translate, and otherwise come to terms with the meaning of certain ph

Chapter 7
Secondary Data Searches
Multiple Choice Questions
1. Which of the following is not a type of secondary sources used during the exploratory phase of the
research process?
A) research studies
B) group discussions
C) case studies
D) books
E) inform

Chapter 3
The Research Process: An Overview
Multiple Choice Questions
1. The problem or opportunity that requires a business decision is called the _.
A) research question
B) management-research-question hierarchy
C) management dilemma
D) management quest

Chapter 14
Questionnaires and Instruments
Multiple Choice Questions
1. All of the following questions must be answered prior to designing a questionnaire except _.
A) What type of scale is needed to perform the desired analysis to answer the management qu

Chapter 19
Measures of Association
Multiple Choice Questions
1. Which of the following hypotheses is best examined with a correlation analysis?
A) men differ from women on average yearly clothing expenditures
B) income level is related to average yearly c

Chapter 21
Presenting Insights and Findings: Written and Oral Reports
Multiple Choice Questions
1. All of the following are contained in a research report except _.
A) findings
B) analysis of findings
C) interpretations
D) conclusions
E) all of the above

Chapter 9
Observation Studies
Multiple Choice Questions
1. When observation employs standardized procedures, trained observers, schedules for recording, and
other devices that reflect the scientific procedures of other primary data methods, it is said to

Chapter 11
Experiments and Test Markets
Multiple Choice Questions
1. Which term below refers to a study involving the manipulation of one or more variables to determine
the effect on another variable?
A) ex post facto
B) experiment
C) monitoring study
D)

Chapter 20
Multivariate Analysis: An Overview
Multiple Choice Questions
1. Statistical techniques that focus upon and bring out the structure of simultaneous relationships among
three or more variables are called _ analysis.
A) bivariate
B) multivariate
C

Chapter 13
The Structure of the Web
Outline
13.1 The World Wide Web
13.2 Information Networks, Hypertext, and
Associative Memory
13.3 The Web as a Directed Graph
13.4 The Bow-Tie Structure of the Web
13.5 The Emergence of Web 2.0
13.1 The World Wide

Chapter 6
Game Theory
Outline
What is a Game?
Reasoning about Behavior in a Game
Best Responses and Dominant Strategies
Nash Equilibrium
Multiple Equilibria: Coordination Games
Multiple Equilibria: The Hawk-Dove Game
Mixed Strategies
Mixed Strategies: Exa