Portfolio

Rentokil pest control

Rentokil South Africa
Printed media

Staggering statistics on increased bed bug activities showed a potential epidemic of this pest globally. In the light of the upcoming 2010 FIFA World Cup™ tournament and in the interest of responsible tourism, Rentokil Pest Control sponsored an expert in the field to educate the hospitality, tourism and pest control industry in South Africa in March/April 2009. Key industry players were invited to seminars in Cape Town and Johannesburg, following a series of international seminars on the topic. Professor of entomology, Michael Potter, from the University of Kentucky shared his concern and insights with audiences world-wide.

Affinity assisted with the guest lists, invitations and strategic publicity campaign to create awareness of this potential threat in South Africa. Electronic and print media were targeted and a total of more than R2million worth of publicity was generated.

Testimonial

“Our objective with the seminar was to inform and educate the market on the current global trends facing bed bug resurgence. Affinity, was able to effectively communicate this message and did an splendid job in identifying the appropriate target audience. The media coverage gained for this seminar has been phenomenal – acknowledgment must be given to Affinity for establishing and networking with the various stakeholders to make this possible. The objectivity and creditability of the public relations definitely aided in getting public awareness and more importantly getting some preventative actions established. Affinity has been able to take our strategies to the marketplace and encouraged dialogue with the various stakeholders.”