Shaun Gao

Standard store items, hard currency sales, and limited-time promotions may provide a consistent revenue boost for your game at a high level. But what type of players are buying those items? More often than not, the players making purchases are veteran players who have made several purchases already, while most of the overall playerbase has yet to convert. New Buyer Packs (NBPs) are a great way to get new players to convert to paying players. An optimal combination of pricing, timing, and value is beneficial to both the game studio and the players. Effects of Adding an NBP We launched a game without an NBP and added one a few months later. The boost to conversion was noticeable and sustained. The graph below shows the percentage of players making a purchase within one day of installing the game. Before the NBP, we saw 0.68% of players converting. After implementing the NBP, we saw that number increase to 0.9%. That boost was sustained for the lifetime of the game. This boost is also reflected in Day 2, 3, 7,