Businessweek Archives

Helmut Werner

January 12, 1997

Cover Story -- The Best Managers: Top Managers of 1996

HELMUT WERNER

Since taking the wheel in 1993 at Mercedes-Benz, CEO HELMUT WERNER, 60, has changed it from a ponderous, money-losing maker of overpriced cars to a nimble purveyor of sexy, sold-out models. The ex-tire salesman has slashed costs and pushed into new markets, such as small cars and sport-utility vehicles. His biggest threat now: losing a power struggle with parent Daimler Benz, which wants more control.