the only labels i pay any attention to are the ingredients & sourcing info. i buy products that are as unadulterated, anti-corporate and american-made as possible (the latter being the most flexible as i'm all for artisanal products from anywhere). all other info on the label is virtually meaningless/advertising; there are either no controlling bodies to verify the claims, or the controlling bodies are corrupt, and the claims are not to be believed.

Oh, I'm not against having it on hand in an emergency/serious training- and I can't imagine my brother, who downs gatorade by the gallon during race season, having fresh fruit juice on hand or caring, haha. (Personally, I go for a red eye before and cafe au lait after races and long runs, myself!) But I just saw Vitamin Water and Propel (and some store knock off brand) on sale for 10 for 10 dollars at the local store- maybe it's just because I'm a cheap college student, but why would most people stock up on it?