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Hit the Trail for #OptOutside 2017

by
Appalachian Trail Conservancy

This Black Friday, Nov. 24, the Appalachian Trail Conservancy (ATC) is proud to #OptOutside alongside REI and many other companies and organizations.

Rather than seeing this day as an opportunity to fight through the crowds for a marginal deal, ​we see this as a chance to escape the hustle and bustle that has come to characterize Black Friday and trade it for the peace of the Appalachian Mountains and the an outdoor adventure with close friends and family.

Join us in our celebration of the the great outdoors by tagging your Instagram and Twitter posts with #myATstory and #OptOutside — your posts will appear in the stream below.

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The Appalachian Trail Conservancy's mission is to preserve and manage the Appalachian Trail - ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come.