A landmark in the Queen City opened its doors Friday to mark the opening of their season – ice cream season.

This is the Milky Way ice cream shoppe’s 61st year in Regina.

They opened back in the spring of 1956.

For many, like Marilyn Kurtz, Milky Way has become a family tradition.

“My mom and dad used to get all us kids in the car and we’d come here on Sunday afternoon’s and have ice cream, we did that almost every Sunday. Now my son is 23 and we come here all the time, it’s become a tradition. It’s also good to support the community,” Kurtz said.

Co-owner Carole Boldt said when they originally planned to open today the weather forecast was much warmer, however knowing that could change Boldt said once you pick a day to open you just have to go with it.

They did, and that didn’t stop many loyal customers from lining up to get a chocolate swirl or the flavor of the day coconut.

“This is a great day, it signals the start of Spring even though it doesn’t feel like it today with the windchill close to minus 30C, but that doesn’t matter Milk Way is opening and we’re here,” one man said.

Things are expected to warm up over the weekend for the Queen City with day time highs expected to reach plus 5 by Tuesday.