“LG continues to be at the forefront of the global display industry by offering consumers the best possible viewing experience with technologies such as ThinQ® AI and advanced industry-leading processors.”

At its launch event in Seoul, LG states its 2018 TV line-up will “solidify” its place in the global premium TV marketplace.

The South-Korean giant predicts OLED TV sales to hit 2.5 million units in 2018, up from 1.6 million last year.

As a self-proclaimed “pioneer” of large OLED screen technology, LG has launched ten new AI supported OLED TV models for 2018 – including the W8, G8, E8, C8, and B8 – with screen sizes varying from 55-inches to 77-inches.

LG Electronics has also debuted nine new AI-enabled Super UHD TVs – including the SK95, SK85 and SK80 – available in 49-inches to 75-inches.

Utilising voice control artificial intelligence, consumers can speak directly into the TV’s remote control. Harnessing LG’s Deep ThinQ deep learning platform, users can say “search for this movie’s soundtrack” or “turn off the TV when this program is over” without needing to repeat a program’s title, or specify an exact time.

It’s clear LG intends ‘ThinQ’ to be focal point of a home, integrating several smart home products for uniformity and cross-communication. Connecting to their LG TV via Bluetooth or Wi-Fi, consumers can control robo-vacuums, smart speakers, smart lights and more. (IoT functionalities differ according to country).

LG’s lineup of 2018 OLED and SuperHD TVs all feature ‘Cinema HDR’, which offers support for Advanced HRD by Technicolor, and is compatible with all major HDR formats – from Dolby Vision to HDR10 and HLG.