the dreaded "d" word

Don't call Ira Glass upcoming TV show a 'documentary'. The creator of the popular radio series This American Life is bringing the program to Showtime, but in an interview with the New York Times Magazine he shies away from using the "D word" to describe his show:

We don’t say “documentary” because “documentary” sounds boring. We try to avoid that word.

The question reminds me to linke "Iraq in Fragments" producerJohn Sinno's open letter to AMPAS (published yesterday in indieWIRE), in which he criticizes Jerry Seinfeld's dis of non-fiction films when he presented the best documentary Oscar the other night. The comedian quipped that the five nominated films were "incredibly depressing."