During holidays, we are doing things a bit differently. December 18-22, we’ll be taking a look back at 2017 and share our best articles of the year with you again, one category a day. December 25-29, we’ll take a little break and come back January 2, with lots of new and exciting things for you. Happy Holidays! The Loomly Team.

Our #BestOf 2017 goes on with a selection of our Top 3 “Long Reads” of the year:

1. Explore Fred Cavazza’s 2017 Social Media Landscape

Fred Cavazza published the first version of his Social Media Landscape back in 2008. Here is the 2017 edition.

2. Make Creative Use Of Social Media

Two inspiring long reads including ideas to make creative use of social media, with 12 innovative digital formats and a proper way of misusing Facebook’s Ads Manager tool.

3. Acknowledge These Positive Social Media Evolutions

It’s no secret that change is hard, be it within a company, an industry or platforms used by millions — or even billions — of people: that being said, change is also good, and we want to feature today somepositive social media evolutions.

If you enjoyed this selection, you can find similar articles in our long reads section.