Dezeen » Joe Vellutohttp://www.dezeen.com
architecture and design magazineTue, 31 Mar 2015 20:00:13 +0000en-UShourly1http://wordpress.org/?v=4.1.1Motorbike reinterpreted as a furniture piece by Joe Vellutohttp://www.dezeen.com/2014/04/30/a-custom-built-motorbike-made-as-a-piece-of-furniture/
http://www.dezeen.com/2014/04/30/a-custom-built-motorbike-made-as-a-piece-of-furniture/#commentsWed, 30 Apr 2014 18:00:50 +0000http://admin.dezeen.com/?p=448729Milan 2014: Italian design studio Joe Velluto has collaborated with motorcycle company NorthEastCustom to make a bike-shaped piece of furniture that replaces metal and plastic with glass, wood and wool (+ slideshow). Exhibited at the Triennale di Milano museum during the Milan design week, the JVLT014 is part motorbike, part sculpture, and was designed as […]

Milan 2014: Italian design studio Joe Velluto has collaborated with motorcycle company NorthEastCustom to make a bike-shaped piece of furniture that replaces metal and plastic with glass, wood and wool (+ slideshow).

Exhibited at the Triennale di Milano museum during the Milan design week, the JVLT014 is part motorbike, part sculpture, and was designed as a piece of furniture that has the features of a mode of transportation.

"The motorbike is inspired by the world of furniture, to become an object to be admired and freezing its mobile nature in immobile," said the Joe Velluto team in a statement.

With a frame finished in baby blue and a body made almost entirely from wood, but still containing an engine, the JVLT014 is unusual in both furniture and motorbike design.

"The motorbike, normally a symbol of mobility, is now immobile to radicalise the vision of the custom," said the team.

Several of the components of the motorbike have been replaced with those normally found on furniture and in the home, to make the JVLT014 match its new surroundings.

"All the pieces of the motorcycle are corrupted and then reinvented with new elements coming from the house world," the team explained.

The head light, inspired by desk lamps, is attached to an articulated arm that allows it to extend and be directed in multiple directions.

The petrol tank has been replaced with a glass bowl and juts out from the wood panelling adorning the bike. The glass, blown by master glazier Massimo Lunardon features a cork stopper, and can be used as a vase.

The seat, which is normally made from padded leather, has been constructed using felt laid into a pre-cut section of the saddle of the JVLT014.

The odometer has been replaced by a minimal version of an abacus, with just three wooden balls assembled on a single piece of metal.

Of the elements of the motorbike that have remained, the team behind the JVLT014 have simplified the design. One of the brakes has been removed, and the double suspension has been replaced by a single damper, which looks like a polished piston situated below the seat at the rear.

The engine block remains, along with dual exhaust pipes finished in chrome that extend to the back of the bike.

"Regarding the choice of materials, they're all very different from the ones which are normally used in the construction of a motorcycle," said the team.

"Wood, glass, cork, felt and leather take place of metal and plastic. Everything becomes sheerer, less industrial and with an artisan taste."

NorthEastCustoms is an Italian custom bike manufacturer, specialising in reconditioning and building tailor-made motorcycles.

]]>http://www.dezeen.com/2014/04/30/a-custom-built-motorbike-made-as-a-piece-of-furniture/feed/5Saving/Space/Vase by Joe Vellutohttp://www.dezeen.com/2009/03/26/savingspacevase-by-joe-velluto/
http://www.dezeen.com/2009/03/26/savingspacevase-by-joe-velluto/#commentsThu, 26 Mar 2009 15:22:23 +0000http://www.dezeen.com/2009/03/26/savingspacevase-by-joe-velluto/Milan 09: Italian designer Joe Velluto has designed a plastic vase that is crushed beneath a giant metal block after being moulded. The process echoes the way plastic water bottles are crushed after use, creating a new form. The Saving/Space/Vase will be exhibited at Spazio Rossana Orlandi in Milan next month, during the international furniture […]

PLUST Collection presents a new approach based on manufacturing processes and innovative finishes derived from the moulding of plastic with changes, transformation and renewal as core matters.

Design ventures in brand-new paths in the search of innovative styles: from a carefully study of the material follow the processes of elaboration, melting, pressure and transformation able to turn weaknesses into strengths. Mutations and experimentations able to generate different objects.

A poetical and ethical-oriented creation that suggests us a new point of view from which looking at the contemporary sustainability matter.

SAVING/SPACE/VASE Design by JVLT/JoeVelluto

Are you a bottle or a vase? In a sarcastic exchange of roles, Saving Space Vase undertook a pressure process as it comes out of the mould.

The original object, the vase, acquires a new connotation enriched with a different aesthetic and an extraneous meaning. A process that winks at our daily gestures, familiar as the one of pressing a PET bottle… preparing it at the second step of its existence, the recycling

]]>http://www.dezeen.com/2009/03/26/savingspacevase-by-joe-velluto/feed/18UseLess is More by JVLThttp://www.dezeen.com/2008/12/06/useless-is-more-by-jvlt/
http://www.dezeen.com/2008/12/06/useless-is-more-by-jvlt/#commentsSat, 06 Dec 2008 10:00:02 +0000http://www.dezeen.com/2008/12/06/useless-is-more-by-jvlt/Italian designers JVLT (JoeVelluto) presented a collection of useless objects at gallery Spazio Libero during art fair Artissima in Turin, Italy, last month. The collection, called UseLess is More, comprises eight altered objects, including a chair, standard lamp and shelving. The exhibition represents the manifesto of JVLT, which refers to its activities as "Adesign". "If […]

The collection, called UseLess is More, comprises eight altered objects, including a chair, standard lamp and shelving.

The exhibition represents the manifesto of JVLT, which refers to its activities as "Adesign".

"If design produces function, the Adesign produces Dis/function, and so now all my work is concentrated to design object near Art where the sense is the real aim of the object," says Andrea Maragno of JVLT.

JoeVelluto introduces a new critical view of design formed from industrial products and their functionality.

Eight original pieces which will become sixteen during the exhibition. At the beginning they appear without their primary function.

After they are re-designed as partially useless objects, containing the essence of their original function.

As if it were equation: if design moulds function, the Adesign moulds disfunction.

As a demonstration of this statement JoeVelluto takes into consideration the chair, the icon of industrial design.

Starting from an anonymous chair, the essential parts that constitute its function are extracted: the seat and the back. The result is the “Partial Chair”. The chair becomes partially unusable, representing therefore a dysfunction.

The two extracted parts are contextualized through space obtaining another object that contains the essence of the function, but that at the same time, is in its turn partially unusable, therefore partially useless.

The design system keeps producing objects the world is already saturated with, and for that reason superfluous. With “UseLess is More” JoeVelluto creates works constituted by the heart of the industrial object (functionality) that intentionally declares their partially uselessness.

The works of “UseLess is More” represent the essential difference existing between Design and Art. Industrial design produces useful objects with good taste. Art produces useless “things” from a functional point of view, but with meaning as its essential prerequisite.

The object is presented through its contradiction resulting in the generation of a different thought. The Contr-Ad(d)i(c)tion present in all the works adds while removing, generating the new expression “UseLess is More”.

“UseLess is More” is the first interpretation of the “Manifesto of Adesign”, a thought that partially denies design in favour of an original way of expression. Through the video of the artist Marco Chiurato starring by the professor Domenico Patassini, the concept of “UseLess is More” is explained with a logic/mathematical function.

JoeVelluto

JoeVelluto is a thought which places at its centre research and meaning. JoeVelluto is a design and a life philosophy. It is the absent designer. It is contradiction.

Formed in 2004, JoeVelluto is one of the most well-known Italian design and communication studios and first to explore the borderline between design and conceptual art.

The Joevelluto design history began with the artistic research of its founder, Andrea Maragno, who, during his life has investigated the relationship between industrial mass production and the inner meaning of products.

There are several projects that attest this transition. Above all “Rosaria”, the disposable rosary produced in pluriball (the material used for packaging). The concept of mass produced products, with their poor quality, is transposed and applied to a symbol of eternity and holiness to such an extent that the rosary becomes a disposable object, spirituality becomes temporary and serial.

In 2005 JoeVelluto presents the book “Salefino: new Italian design tastes” printed by Abitare Segesta. A “manifesto book”, one of the first investigating four aspects of the new Italian design generation with a totally free approach, using photography, graphic design and illustration.

Nowadays JoeVelluto manages the art direction for several companies and lectures as visiting professor in various Italian universities. The studio dedicates itself constantly to research projects investigating the correlation between art and design.

]]>http://www.dezeen.com/2008/12/06/useless-is-more-by-jvlt/feed/16M.A.S.T. by Joe Vellutohttp://www.dezeen.com/2008/06/01/mast-by-joevelluto/
http://www.dezeen.com/2008/06/01/mast-by-joevelluto/#commentsSun, 01 Jun 2008 17:30:55 +0000http://www.dezeen.com/2008/06/01/mast-by-joevelluto/Milan 08: Italian designer Joe Velluto presented an installation containing a video performance that could be watched from a number of positions. Called M.A.S.T. - Modulo Abilitativo Sensoriale Transitivo or Transitive Sensory Living Module - the project was commissioned by floor coverings brand Novabell. The video performance was created in collaboration with Marco Chiurato. Thanks […]

The video performance was created in collaboration with Marco Chiurato.

Thanks to Grenzy for the photos.

Here's some text about the project:

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M.A.S.T. Modulo Abilitativo Sensoriale Transitivo - Transitive Sensory Living Module, is a new way of entering into contact with materials, spaces and reality.

A project designed by the studio JoeVelluto for Novabell, leader company in the high quality ceramic surfaces sector, M.A.S.T. has set out to become the key to alternative understanding, a different viewpoint from which to watch, live and feel the constitutive element –the project matrix – in all its dimensions.

M.A.S.T is a sensory experiment along a practicable road that subverts the concept of space, exclusively designed to stimulate perceptive happenings in which you can be both actor and spectator and where you can look, touch, observe and be observed.

The project has one purpose: to rouse you out of physical and perceptive passiveness through the interaction of space and sensations bringing you to the discovery of the porcelain tile Shine You are (not) here: M.A.S.T... Please feel.