Tuesday, May 17, 2016

Target Selling Connected Health

Interesting piece in Retailwire, with discussion. Consider if these could ultimately create a digital hub, connected to health practitioners at the store, live those we are starting to see at Pharmacies.

" ... Now Target is making a wellness move that appears to be further carving out the healthy niche it sees itself filling. The chain is debuting a portion of the store called the "Connected Health" section.The retailer is promoting two fitness-tracking products from health device company Qardio as the flagship products of the new section, according to Digital Trends. The devices, QardioArm (a wireless blood pressure tracker) and QardioBase (a wireless smart-scale) are not new to Target's shelves, but customers will now be able to try out the devices in the store's new section. ... "