Breaking beauty: what’s K-beauty?

K-beauty (short for Korean beauty) is, well, products and regimes inspired by South Korean trends. Right off the bat, this beauty buzz is aaaall about hydrated, natural-looking skin. If that sounds like your kinda vibe and you wanna find out more, keep reading…

Where did it come from?

Why is it different?

K-beauty uses textures and methods that are totally different from what we’re used to… such as jelly-like products and bubbling face masks. Gone are the days when doing a face mask involved lots of mess and sitting for 20 minutes unable to move your face. Thanks to K-beauty, we have sheet masks!

Why is it so popular?

First off, everyone loves a bit of novelty. When something is new, exciting and injects a bit of fun into your routine, of course it’s gonna be popular. But the main reason everyone is going mad for K-beauty is that it ain’t no quick fix – it really works. And if you keep up with a K-beauty skincare routine, you’ll defs be in for some noticeable, long-lasting benefits.

What does it involve?

Short answer? A hell of a lot! Seriously, we’re talking 10-step (at least) skincare regimes. K-beauty is all about multi-step and multi-product skincare. There’s something for every area of your face, and each product will have a light and heavy version, along with another one with bells on. Bottom line – if you’re serious about skincare, get on board with K-beauty.