The second part of THE DAILY's weeklong look at sponsored segments during NFL pregame, postgame, halftime and preview shows turns to CBS' “The NFL Today.” Southwest Airlines is in the 15th year of sponsoring the show. Meanwhile, the league’s official wireless partner, Verizon, sponsors halftime on CBS, and Subway is attached to the net’s postgame show.

TRIED & TRUE: State Farm, Microsoft Windows (the league's official sideline technology, tablet and PC operating system partner) and Geico are frequent NFL programming sponsors who have a place in CBS' coverage. Other brands -- Domino's (Inside the Huddle), league sponsor FedEx (Today’s Picks) and The Home Depot (Tools for Success) -- only have sponsored segments with CBS programming.