Look, I’m all for integrity, but if you’re gonna it up as the prime virtue of your local funeral home in a large, color, newspaper ad, you should probably avoid using a World War Two-era German Soldier as your poster boy.

That, unfortunately, is what the Jefferson City News Tribune published, in a recent advertisement for Millard Family Funeral Chapels. Touting “Cremation With Integrity,” the ad featured a young, fresh-faced German soldier in full uniform, looking wistfully off camera. On their Facebook page the New Tribune immediately took ownership of the fuck up:

On Sunday, July 19, an ad appeared in the Jefferson City News Tribune for Millard Family Funeral Chapels. The wrong…