Case Studies

Real customers getting real results

​​Cell Bikes is one of Australia's leading online retailer of bicycles, parts and accessories. Cell have a retail bicycle store and have extended their market with an online store through which they sell their own branded bicycles and accessories. Their order fulfillment centre operated out of office space over their shop on Parramatta Road in Sydney, and like many successful businesses their system and process development did not keep pace with their growth. Cell Bikes reached a critical point in early 2011 when they realised they needed both more space and better warehouse processes.Cell Bikes were suffering from:

lack of space

no location control in the warehouse

lost and missing stock

inefficient physical processes

poor inventory accuracy

time consuming and inaccurate manual stock ordering processes

backorders and lower than required service level

After a detailed project scoping meeting with Logistics Help a project plan was agreed with Cell Bikes to:

design the layout and specify the racking, shelving and materials handling requirements of the new warehouse, and

review and redesign the warehouse processes and

support the implementation at the new site.

With Cell bikes performing as much of the project work as they were able, the consulting costs were kept to a minimum to fit in with Cell's budget.