Build an Integrated Marketing Plan

I help SMB owners, entrepreneurs, infopreneurs figure out how to communicate effectively with their most effective audience.

I believe in marketing strategically and efficiently. I help my client think critically about their business, products and/or services, and their target audiences.

I am a little obsessed with marketing consistently and a huge advocate to help business owners to STOP playing marketing roulette and to develop and implement a marketing plan

My Favorite Marketing Soap Boxes . . .

Brand Strategy

Before you build an awesome website or social media presence, you should have a crystal clear idea of who you are, what you offer, and to whom. This goes beyond brand consistency logo and colors - while it is obvious that you need to have a consistent look- you also need to have a consistent message and offer. I tend to think of this as step zero - what you need to do before you launch any type of marketing campaign.

Website Development

I actually prefer to call this content strategy - but I don't think it is colloquial enough. Building a pretty website is easy, especially with tools like WordPress or Joomla. However, you need more than a pretty website - you website should be your hardest working salesperson. Your website needs to be a tool for communication your special offer(s).

Social Communication

Social Media Marketing goes waaaaay beyond creating a Facebook page, Pinterest or Twitter account. Yes, there are some marketing stats and best practices (which I share on my blog). But the real thing, is learning to develop a unique voice and position for your brand. We already know that people buy from people they know/like/trust ect… Lets use social platforms encourage your audience to get to know you.

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Marketing Philosopy

If you stand out then you stay top-of-mind and subsequently sell more.

Therefore, you have a choice. Stick to the traditional, safe marketing strategies that you have always known, (You know- the strategies that your competitors are using) or employ our unique approach and combination of inbound marketing tools and our twist on conventional.

Get in Touch

We are always open for a quick chat!

214-417-5736

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