MLB.com: Round the Bases with Live Online Video

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About This Episode

Listen to representatives from MLB.com explain how they implemented Flash technology within their internal video infrastructure to deliver every Major League Baseball game of the 2009 season live on the Internet to their subscriber base.

Learn about Adobe's vision for digital experiences and discover how your organization can develop and deploy more effective experiences. Hear success stories from organizations that are using Adobe technology for productivity and profit.

At the Adobe MAX conference, thousands of designers, developers and business leaders converge to discover the next wave of opportunities fueled by the explosion of rich content and applications across multiple screens, the merging of digital content and commerce, and workflows that bring design and development together.

Join newspaper designer Jacek Utko as he explores how a new type of journalism -a creative one -can generate a fresh approach for news and content on the web. Newspapers and magazine have much to learn from web, but websites have a lot to learn from print

Learn how software with rich, sticky experiences makes it fundamentally easier to attract more users, keep them with you longer, and get them to spend more money. In this session, we'll review recent data from Forrester Research showing how a great user e

Hear representatives from AKQA, one of three digital agencies behind the MAX 2009 creative, deconstruct their implementation of this year's creative theme - an interactive typographical urban landscape. You'll be inspired as AKQA walks you through it.

How Augmentum brought the Olympics to the world with the Flash Platform

See how the Flash Platform enabled China to create a online experience for the 2008 Beijing Summer Olympics. It combined social networking,video broadcasting, web commentary, location-based services, event/athlete centric mini-sites all in realtime.

Join us for a close look at the roadmap for the Flash Platform servers and services, including Flash Media Server and LiveCycle Data Services, as well as new services that are under way.Learn what the engineering teams are working on now for delivery soon

Dive into a discussion of the business models that are available to open source and learn how you can build off the core open technologies from companies like Adobe. Understand the impact the choice of license can have on your risks and rewards.

Hear Danny Winokur, senior director of business development in the Platform and Mobile Business Unit at Adobe, discuss the Open Screen Project. Learn what the Open Screen Project is and how it furthers Adobe's vision of a consistent runtime environment.

Learn from the tried and tested practices of some of the industry's leading digital agencies. SoDA will cover topics to help you improve your business effectiveness including the role of spec work, client selection, contract negotiations, scope creep, and

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Find out how team at Politico built THE site for political news in five weeks with Adobe technologies. Learn why they built it, the challenges they faced, and how the site scaled during the most covered presidential election in history.

Join the creative director of VIV magazine, a leading digital lifestyle magazine, and get an inside look into how VIV has pushed the boundaries of traditional publishing to deliver one of the most engaging and successful multimedia magazines on the market

Discover how a leading Digital agency combines strategy, creative, technology, and innovation to extend brand engagement across multiple devices. AgencyNet will take the attendees through the multi-screen paradigm showcasing how each device delivers...

Check out the roadmap for the Flash Platform tooling and framework, including Flash Builder, Flash Catalyst, Flash Professional, and the open source Flex framework. You will learn about what the engineering teams are working on today for delivery soon, as

Learn why you should use the Flash Platform and LiveCycle ES to develop next-generation enterprise applications that work the way people work. This session will address market trends such as consumerization of IT, productivity, and collaboration.

Learn How Design Can Make Complex Concepts Clear and Provide New Roles for Designers

Come explore methods for designing across print, video, interactive, and performance formats that can communicate complicated topics in simple and transparent ways, fostering a whole new role for designers.

Come see the roadmap for the Flash Platform runtimes: Flash Player and Adobe AIR. Learn about what the runtime teams are working on today for delivery soon, and hear how Adobe envisions the future direction of the runtimes.

Join Adobe SEO Evangelist Duane Nickull and Flex/Flash Programming Guru Rich Tretola as they demonstrate some of the fundamentals of how search engines build indexes and results, and delve into top techniques you can use to increase your search ranking.

Come see the roadmap for Creative Suite tools and services for web professionals. Learn what the product teams are working on today for delivery soon, and hear what Adobe is envisioning for the future direction of Creative Suite.

Learn about new trends in enterprise application development, with a focus on user-centric computing, and how the next generation of Adobe technology will allow you to build leading-edge applications that meet those trends.

See examples and hear strategies on maximizing the use of rich Internet applications (RIAs) in education while still providing the user with a personal experience. Learn how Miami University architects RIAs using Flash Catalyst, Flash Builder, CF and AIR.

See how Howest University College West Flanders in Belgium implements Flash Platform design and development skills in a brand-new course program called Devine. Learn how the program prepares students for standout professional careers.

Come learn how the Adobe@Adobe team is integrating social networking within an enterprise context leveraging industry standards. The team will explore trends around social networks at the office, microblogging, bridging the gap between internal and extern

Discover How UX Sells More Apps: RIA Design Strategies for Business and Product Owners

If you're on the business side of all this creativity, and especially if you are tasked with Flex/AIR implementation, you need to attend this session. Learn how the cooperation between Creators, Business Owners and End Users is critical to be successful.

Explore new techniques in building data-intensive, rich enterprise applications leveraging Adobe Flex. Learn how a small internal team built a test case management application used by many internal Adobe product teams. Deep dive into new concepts for work

Explore the broad landscape of active user communities for the entire Adobe product range, from open source projects using Flash technology to public bugbases and mailing lists to worldwide user groups and tutorial websites.

Get an update on the progress made by the $10 million Open Screen Project Fund in its first nine months. Watch some of the funded developers demo their applications and talk about their workflows, business results attained and distribution channels.

Listen to representatives from MLB.com explain how they implemented Flash technology within their internal video infrastructure to deliver every Major League Baseball game of the 2009 season live on the Internet to their subscriber base.

Learn why heads of companies, corporations, and start-ups want (and need) Flash applications, but may not recognize it. Explore how to speak their language, capture and keep their attention, influence their decisions, and ultimately win them over. This se

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Add food items to the in-game screen randomly and animate them, and detect collisions between the items and hero using similar techniques used for obstacles. (Learn more about Adobe gaming technologies in the Game Development Center.)

Animate the hero based on mouse and finger position, learn about ways of detecting collisions in games, and write the detecting logic for this game. (Learn more about Adobe gaming technologies in the Game Development Center.)

Write the base code needed to control the game state and hero's speed, define the idle state, add the Start button, and make the hero fly in. (Learn more about Adobe gaming technologies in the Game Development Center.)

Learn how the artwork and animation for the Hungry Hero game were built and how the sprite sheet is created using Texture Packer, then run the animation in the project. (Learn more about Adobe gaming technologies in the Game Development Center.)

Karl Soule talks about how Adobe Story will play the starting role in the pre-production phase of a planning-to-playback workflow thanks to the tight integration that will be available with future versions of Adobe Creative Suite Production Premium.