WHAT: On Friday, Feb. 27 at 10 p.m. ET/10 p.m. PT, HBO will air a documentary from VICE Media entitled Killing Cancer, which follows pioneering cancer researchers including those at Mayo Clinic Cancer Center. The broadcast will conclude with the announcement of a matching gift campaign established by the documentary’s host and producer Shane Smith to fund cancer research at Mayo Clinic.

WHO: Shane Smith, CEO and founder of VICE Media, is no stranger to the impact cancer has on families. To honor his mother, a cancer survivor, Smith is establishing a $500,000 matching gift to fund cancer research at Mayo Clinic.

About VICE MediaVICE is a global youth media company and the industry leader in producing and distributing the best online video content in the world. Launched in 1994 as a punk magazine, VICE now operates out of 36 countries, and has expanded into a multimedia network, including the world’s premier source for original online video, VICE.COM; an international network of digital channels; a television & feature film production studio; a magazine; a record label; and a book-publishing division.

VICE’s digital channels include VICE Sports, a sports channel; MUNCHIES, a food channel; VICE News, a dedicated news channel; Noisey, a music discovery channel; The Creators Project, dedicated to the arts and creativity; Motherboard, covering cultural happenings in technology; THUMP, focusing on global dance music and culture; and Fightland, a channel dedicated to the culture of MMA. VICE acquired British fashion publication i-D in 2012 and re-launched i-D’s digital presence at i-D.co, a video-driven fashion site. In 2013, VICE launched a news-magazine series on HBO titled VICE. The Emmy Award-winning series just completed its second season; seasons three and four to air in 2015 and 2016.