VSP Blog

Customers are the most important part of your business. Without them, you have no business. But people cannot buy from you if they don’t know about you. No matter how well you network, you obviously can’t be everywhere all the time. But with video you can. Video CAN be everywhere all the time. Think of…

Kristin Schmidt, author of Bring Pretty Back, hosted a book party at Alba Beauty Studio / Cincy Style Bar, a new salon in Hyde Park, and I was invited to capture the event with pictures and video. What a fabulous time! Women from all over the city came to mingle, peruse the vendor tables,

This is a clip of a presentation I gave to a group in Indiana. This particular clip focuses on some statistics about the widespread popularity of video and how one client of mine is using customer testimonials to grow his business. Feedback Loop If you would like to explore using testimonial

If you own your own business, you know sometimes it can be difficult to promote yourself. It can be hard to tell people how great you are. You feel like you’re being arrogant or self-serving. One fun way to get around this is with recording customer testimonials.

Did you know you can change your profile name in Facebook? Facebook won’t let you do it more than a few times, so be careful what you set it to. It doesn’t change your login or account name, but it changes the name that appears at the top right when you’re in Facebook. A good…

Last week ended on a high note for VSP. I spent much of the week creating a video for the Jaymie Jamison Foundation for Hope for their gala on Saturday night. I encourage you to read about this foundation on their website. If you can support their cause, so much the better.

Whether you’re trying to grow your business, or grow a career, there’s no better way to build your credibility than with video.Video is visual, aural, and emotional. It captures the heart and soul of the speaker. That is why we connect so strongly through video.

We’ve noticed a lot of business owners don’t see the influence of video and don’t understand why they need it on their website. Let’s look at it logically, and see if it makes sense. First, video is a great way to connect with a visitor. It combines text, audio, images and most importantly,

So, you have a twitter account, or perhaps you have a facebook page for your business. A lot of people tell you to post on your social media 2-5 times a week and your audience will grow. Depending on your product or service, that could be true. Let’s face the truth though, you still need…

Over the last few months, I’ve noticed a few companies I’ve been talking to about doing video marketing have put video on their website. However, in a couple cases, I’m afraid these videos are not going to be as effective as I think they think it will be. In one case, there is a link…