Small Business Ideas for Animal Lovers & Less than $100

I’m a huge animal lover. My pets’ health and happiness is of utmost importance to me. And I’m not alone. According to the Humane Society, 65% of U.S. households include a pet. 42% include more than one! With such a large customer base, it’s no wonder the pet category is one of the fastest growing in the social selling industry.

Today we are sitting down with Roger Morgan, Founder of pawTree. This small business idea for animal lovers comes with a low start-up investment of less than $100.

Please tell us a little about pawTree and the products you offer.

We offer customized nutrition for pets. Its’ a better way to do three things:

1) A better way to care for our pets with super high-quality products and nutrition. Our pets depend on us their entire lives to make nutrition choices for them. Our pawTree customized nutrition plan utilizes the finest-quality natural and nutritious pet food, treats, and supplements to fuel a lifetime of tail wagging. The result? Our pets thrive, not just survive.

2) A better way to know what we should feed our pets. Take confidence in knowing you’re doing the right thing. Simply complete a pet profile, and we’ll recommend a specific nutrition plan designed for your pet and delivered to your door. Your pet’s name and picture are even printed on the food bag!

3) A better way to share. We don’t sell in stores. We rely exclusively on relationships…people who have used our products, recommend and share our products with others, and we reward them for doing so. It’s a better way!

What was your motivation for starting the company?

I’ve been in the pet industry for over a decade as a CEO. I see lots of junk food and treats for pets on the market. I see a lot of pets with various health issues related to (poor) nutrition. I also see frustrated pet parents who are willing to do the “right” thing for their pets but struggle to know what the “right” thing is—there are too many choices and they don’t know whom to trust. I also know that when it comes to their pets, people will generally seek advice from their friends, family, and those they trust. I realized there was a huge opportunity to improve the quality of nutrition for pets by creating high-quality products, customizing the nutrition plan based on the unique needs of the pet, and selling/marketing through relationships and word of mouth. I also realized nobody has combined the $34 billion direct selling industry with the $58 billion pet industry in a compelling way. So, I embarked on this amazing journey. My vision is to create a world filled with unconditional love where pets and their people thrive!

How many consultants are currently enrolled nationwide?

We have about 400 consultants (petPros) in 38 states already, and growing steadily. Very exciting!!

Can you tell us about some of the successes you have heard from pawTree consultants?

I hear amazing stories weekly from our petPros. Many of these great stories and experiences can be found on our website at pawTree.com or our Facebook page. I’m personally humbled when I hear these stories and how we are helping so many pets have happier, healthier lives, and how we’re changing the hearts of people in the process. I knew we would have amazing impact on the quality of life for pets. But in addition to that, it’s amazing to see the impact we’re having on people’s lives in the process. From the income opportunity, to the feeling our petPros get when they help a friend to help their “man’s best friend.” It feels good to do the right thing and even better to share it with others and help others. Changing the lives of pets. Changing the hearts of people. ®

What start-up costs are involved?

We have three fabulous options to get started as a petPro. The cost for our three kits is $99, $299 and $499.

What training and marketing materials are available to reps?

We have top-notch marketing materials. We have an impressive set of tools including a replicated website, back office, brochures and catalogs, logo gear, booth and event displays, promotional cards, dog treat samples, compelling videos, and more. We do it right so that it’s simple for our petPros to jump in and start sharing! Sit. Stay. Be Social®

Where can we go to learn more?

Our website is very professional and very well organized. Simply go to pawTree.com to get all kinds of great information including product details (ingredients, guaranteed analysis, veterinarian endorsements, videos, etc.) as well as details about the business opportunity and compensation plan. Also, feel free to send us an email at support@pawtree.com

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