Now you can personalize your very own Xbox Wireless Controller with Xbox Design Lab. Start from scratch or customize an existing design online, choosing from a wide range of color combinations. You can even add laser engraving for a more personal touch. You design it. We build it. With Xbox Design Lab, the next Xbox wireless controller is truly in your hands.

I saw this on Monday & I think having my own customised controller would be nice, with my gamertag on it so everybody who comes in my house knows its mines. It would sure beat the star wars one my wife got me.