SummaryIn Malaysia, the sales of baby food have increased annually in terms of both volume and value except in 2012. The total volume sold in 2016 was 12% higher than in 2010 and value in 2016 was 96.5% ...

Consumers choose to purchase breakfast cereals only during price promotions. The price hikes which occurred for all breakfast cereals limited consumers’ interest in purchasing more in 2017. Furthermore, ...

Consumers face high living costs, especially as the subsidy has been removed for household products like sugar, flour and cooking oils, and an unstable fuel price drives consumers to have limited budgets ...

Health concerns drive Malaysians to consume more yoghurt and sour milk products in 2017, in particular, increasing their consumption of overnight oat and yoghurt preparations (information on which is spread ...

Consumers are becoming more price conscious and are looking to reduce their consumption of non-essential products such as cheese. In addition, existing players are offering fewer price promotions, especially ...

Baked goods, especially bread and pastries, are essential products and treated as part of breakfast. Baked goods are also affordable for most consumers, encouraging bread and pastries to prosper. Baked ...

Consumers continued to indulge in chocolate confectionery as companies organised aggressive price promotions and advertising campaigns to attract their attention. Consumers preferred small portions to ...

Malay consumers are becoming increasingly price conscious and are experiencing limited budgets to spend on packaged food as the cost of living grows in 2017. The unstable fuel price, subsidy removal fo ...

Health and wellness packaged food and beverages continued to gain popularity in Malaysia in 2016 thanks to rising health awareness among consumers. The latter trend remained strongest in urban areas, but ...