China’s Version Of Yelp, Dianping, Will Boost ECommerce

Taking a 20 percent stake in Dianping, which is akin to the United States’ Yelp, China has invested to up the ante on its e-commerce. Messaging app Weixin will benefit also, (and they are widely recognized outside China as WeChat).

A potent “online-to-offline” ecosystem in China is what is in the works. Tencent is going to have the offline merchant network’s data from 10 years back to the present available to it, along with the very user base generated by Weixin and the QQ instant messaging platform.

Tencent’s Martin Lau who is the president of his company is looking forward to helping local businesses extend their reach and deepen their interactions with clientele.