The Process For Your Online Presence And Website Development

Your online presence is as important as the rest of your media marketing
strategy. With your outcome in mind and our knowledge of the influence
each stage of the development process has upon each other, planning
is crucial.

The Process

Planning

Development

Launch

Completion

Support and Maintenance

Search Engine Optimization

Search Engine Submission

Internet Advertising and Marketing

1) Planning

If you have not already done so, you will want to take some time
to think about what you wish to accomplish with your new website.
Determine if you will need any special functionality or interactivity
with your visitors; consider the type of design style which appeals
to you and then be sure to let us know. When you are ready, please
complete the quote form.

We will try to gain a clearer understanding of where your business
is currently and the requirements of the application or service that
you would like us to provide.

Using the information obtained from the quote form and subsequent
discussions, we create a price quote and project time lines. Within
the quote we will list the requirements of the project, proposed solution
to fulfill each requirement and the cost of developing that solution.
This method of breaking the overall application down into its component
parts, allows us to better adjust project costs to meet any budget
restrictions.

This will also detail the list of items which will be needed from
you over the course of development.

Website Development Contract

Once we have agreement upon on project details, we will prepare a
website development contract for you to review, sign and send back
with your deposit.

Initial Deposit

The signed contract and 50% deposit is required before we schedule
a time slot for your project. The remainder of your balance will be
due upon project completion. Once we have received your 50% deposit
and signed contract, we will provide you with a project start date.
All projects are scheduled on a “first come, first served”
basis.

2) Development

You will need to let us know the navigation links you would like
(such as home, about us, services, etc) and supply all text and/or
product information to be included on your site. In addition, you
may also supply material such as company logo, personal photos, etc,
if desired.

If you have any guide sites you would like us to refer to when designing
your site or if you have any preference as to colors, style, etc please
offer that information as well.

For E-Commerce sites that require us to enter products for you, we
will need you to supply an Excel spread sheet listing the following:
Product Name, Unique Product ID Number (if any), Product Description,
Options (if any – size, color, etc), Price, Approximate Weight,
Number in Stock, as well as the product photos named in correspondence
with the Product ID Number on the spread sheet.

Once the above has been received a 'visual proof' will be prepared.
Upon reviewing the design, we will continue to make modifications
until the final desired look is achieved.

Coding

Once you have 'signed-off' and approved the visual, we get to work
on the construction of the site including, programming and code, navigation,
site map, site content and css style sheets.

Testing

The testing phases involves us checking and rechecking our own work
to make sure everything works as it should, including browser compatibility,
grammar and spell check, dead link check, form and programming functionality.

You will then 'sign-off' on the project to confirm that it has been
completed to the specifications.

3) Launch

Final Payment

Final payment is always due before we take the website live on your
domain.

Launch Website

All necessary website files and scripts are copied to your domain
and databases are setup.

Error Testing

After the website is live, any interactive programming and scripts
are tested to verify proper function. Since the design and testing
phase often occurs on a different server, it is very important to
once again verify that everything is working correctly after taking
the website live.

4) Completion

Minor adjustments to the website are included at no charge for up
to two weeks after the website has launched (maximum of up to 3 hours
labor). Minor changes include adding changing text, adding or changing
photos, etc. Any major revision requests may incur a fee.

5) Support And Maintenance

We don’t view your business as a 'one off' transaction, we
like to view you as a client with whom we have a relationship with.
In order to help our relationship grow, we will check back in on you
from time to time to see how things are going. Likewise, we encourage
you to contact us if you have any questions, comments, or concerns.

If you need programming or design changes, we will always be there
to service your needs. Routine updates are charged at $50 per hour.
We bill by the minute and do not round up to the nearest half hour
or hour.

6) Search Engine Optimization

We automatically incorporate the basic meta tags into the design
of your website, but researching your keywords to specifically focus
on your target market and include in your meta tags, will take your
search engine visibility to the next level.

After construction is complete, we will analyze your keyword competition
for your selected keyword phrases. Every website’s needs are
different, but with our experience we have put together a selection
of search
engine optimization packages that are sure to fit your needs.

8) Internet Advertising And Marketing

Once your website has been optimized for the search engines, we offer
a range of off-site internet
marketing and advertising techniques that will boost your domains
profile driving increased visitors to your website.