Skiing Mag Continues to Expand

BOULDER, Colo. (August 5, 2015) – Skiing Magazine is pleased to announce another new staff member this season, Paddy O’Connell, as associate editor.

“Paddy brings so many creative ideas to the table,” says editor-in-chief Kim Beekman, “and he’s savvy and determined on the marketing side, too. I knew he was the perfect fit right away.”

Skiing is the world's leading publication for committed skiers, and a brand of Active Interest Media's Outdoor Group,

O’Connell grew up just outside of Chicago, and holds a bachelor-of-arts degree in English Literature from Butler University. He moved to Telluride, Colorado, shortly after college to pursue skiing. “Much like my mustache, skiing came to me later in life,” says O’Connell. “My passion sparked in Telluride and grew in the shark fins of the San Juans.”

Over the span of six years living in Telluride, O’Connell held just about every ski-town job out there: snowmaker, ski patroller, trail worker, waiter, outdoor educator, and a pizza delivery guy, and for a time, he even sold women’s underwear. But he has also done freelance work for powder.com and Teton Gravity Research (be sure to check out The Garrett Russell Experience, which O'Connell helped produce for TGR) and eventually found himself working as the ski marketing manager at the-house.com, where he was the go-to guy for on-camera talent and social marketing.

“I am buzzing about this,” says O’Connell. “This is a legacy brand that is looking forward to the future. I see so much opportunity here.”

O’Connell’s extensive knowledge of the digital space combined with his ardor for skiing and storytelling brings exactly the perspective that readers of Skiing crave.

About Skiing MagazineFor nearly 70 years, Skiing Magazine has informed and inspired committed, adventurous skiers through stunning photography, engaging storytelling, and essential insights on the latest gear and best destinations. Skiing was founded in Denver, Colorado, in 1948 by 10th Mountain Division veteran Merrill G. Hastings Jr., and is headquartered in nearby Boulder.

About Active Interest MediaOne of the world's largest enthusiast media companies, Active Interest Media publishes leading consumer brands, including SKI, Skiing, Yoga Journal, Backpacker, Vegetarian Times, American Cowboy, Log Home Living, and more. The company's five publishing groups—the Equine Network, Home Buyer Group, Healthy Living Group, Marine Group, and Outdoor Group—reach more than 40 million people in 85 countries around the world. Active Interest Media's readers are smart, engaged, and loyal, and they look to AIM's magazines for trustworthy information and services that will inspire and enable them to enjoy their passions.