The first ingredient in this food - brewers rice - is a low quality grain that is a waste product. The food itself contains no meat at all, using egg as the major source of protein. This is egg product, whereas we would prefer to see the use of whole eggs.

It is something of a concern that pork fat is the third ingredient. Research at Purdue University has identified fat in the top four ingredients of dry food as a factor that increases the risk of bloat in large breed dogs.

Soy is a low quality protein source, and commonly problematic for allergy sufferers. Powdered cellulose is better known as sawdust.

This is an extremely low protein food and the macronutrient content is well below AAFCO minimums for adult maintenance. As a novel food for animals unable to tolerate any meat protein it prove useful. For others with less extreme allegies, better alternatives abound.

We note that this food uses ethoxyquin - a chemical preservative banned from use in human food due to the belief that it is carcinogenic.