To enrich the lives of kids in need through sports and physical activity.

Canadian Tire Jumpstart is a nationally registered charity dedicated to removing financial barriers so kids across Canada have the opportunity to get off the sidelines and into the game.

Whether it’s the chance to try a sport for the very first time or to continue with a favourite physical activity, Canadian Tire Jumpstart makes it possible for all kids to participate. We see it as equipping kids for life because quality physical activity in kids does more than improve health and well-being. It helps build confidence, leadership, productivity and creativity.