The New York Times is going bite-sized with its growing stable of video coverage.

The paper debuted a new video series this morning called "The New York Times Minute," a thrice-daily, one-minute news segment highlighting three top stories of the moment. It will air every weekday on nytimes.com at 6 a.m., noon and 6 p.m. The segments can be updated continuously to accommodate fresh reporting on any of the given stories.

“Video is a fast growing and important part of our news report,” said Times executive editor Jill Abramson in a statement. “The New York Times Minute series is a natural extension of our journalism that allows our viewers a quick and useful way to keep up with the news.”

The series is also a natural extension of the Times' business model, which is now focusing on global expansion but also on digital and mobile platforms, especially video content. The promise of video is that it commands higher online advertising rates. Microsoft Corp. is The New York Times Minute's launch sponsor, and the feature is optimized for mobile devices. The cons are that video is actually pretty time consuming and expensive to produce at a high enough quality level to attract sponsors like Microsoft.