New Paysafe software API will bolster conversion and retention

Global payments provider Paysafe Group has announced the launch of its industry-specific ‘single point API’, which will deliver a unified payment solution for all igaming incumbents.

As well as a hosted checkout for an improved customer experience, the API (which stands for application programming interface) includes a business portal and refreshed developer journey for operators to effectively manage their chosen payment integrations. It also offers them a streamlined player checkout experience and the ability to select several different ways to pay.

Helping support conversion and retention, new Paysafe-commissioned research found that 23% of current US sports bettors named the number of methods that they could make payments and receive winnings with online as a key differentiator when deciding which sportsbook to wager with.

Furthermore, 42% of them said that they would consider making payments for sports betting using a different method to the one that they currently use, compared to only 26% who said that they would not.

Operators can also access a highly-customisable, behind-the-scenes business portal with analytics, financial reporting and reconciliation services that can be tailored depending on the job function of the user.

Commenting on the launch, Karim Ahmad, Paysafe Chief Product Officer, said: “Players want payment options which are seamless and secure, and which they don’t notice. Whether it’s traditional payments, digital alternatives or future innovations, it needs to be effortless.

“Paysafe has over 20 years’ experience in the payments industry and has spent a number of years partnering with leading businesses in the igaming space, helping them to operate and scale at speed.

“Our solutions are established and widely recognised in this sector and cover the broadest range of payment methods, which is why Paysafe is now the unquestioned partner of choice for the igaming industry.”