Community

Social CommunitiesNew or ongoing permanent homes for brands or publishers on social media. Evidence of growth or specific achievements in the past year is essential. Think Wrigley's Facebook page or Deloitte's Linked-in page.

Use of User Generated ContentBest use of user-generated content to achieve a marketing goal. Entrants must show innovation in leveraging UGC and how it led to results. Think Wendy's Bacon Pretzel Cheeseburger.

Social Media CampaignsBest marketing campaigns where social media is at the core of the campaign strategy and mechanic. This includes Influencer Marketing. Please give a clear indication of media spend. Think #Volvo Contest at the Superbowl.