The Future of Retailing in Germany to 2015 - Latest Market Research Report

The Future of Retailing in Germany to 2015 is based upon an extensive, cross-country, industry research program which brings together ICD Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed analysis of past and future trends - crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are in the ascendecy for which products in the coming years.

Data sets are provided for 2005 through to 2015, with actuals being provided for 2010. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies.

Reasons to Buy
This report provides readers with unparalled levels of detail and insight into the development of retail sales in Germany:

- Highly granular future forecasts and historic market data can improve market and strategic planning
- Understand which channels and products will be the major winners and losers in the coming years
- Know the share of sales between different products in your key channels and how this will develop
- Assess the impact of economic recession and recovery on market growth

Key Highlights
General retailers are the biggest gainers in German retail industry with a market share of 44.8% in 2010 followed by specialist retailers with 44.5%. With a CAGR of 20.29%, online retailers were the fastest growing channel group in the industry. In product terms, food & grocery lead the market in Germany in 2010 with a market share of 43.2%, followed by apparel, accessories & luxury goods.

Online retailers in Germany will be the fastest growing channel in the forecast period (2010-2015). General retailers and specialist retailers will be the leading channel groups with a market share of 43.6% and 43.3% respectively. Music, video & entertainment software will be the fastest growing category group with a CAGR of 5.48% from 2010 through 2015.