ACHIEVESTRONGER
FUNDRAISING
RESULTS

A DIFFERENT APPROACH TO PROSPECT RESEARCH AND FUNDRAISING

In fundraising, the adage “people give to people” holds true. Relationship-building is critical. However, with limited resources and a giant pool of prospects, how do you focus the right effort on the right people to maximize results? With easy tools for blending data sources and building predictive models, Veera is the affordable solution that focuses your effort, builds efficiency and boosts revenue to power your unique mission. Plus, with free and unlimited service, training and support, Rapid Insight analysts have your back every step of the way.

Fundraising Analytics for any Mission

Your mission is important to you, your institution and its constituents. Higher ed, arts and culture, healthcare, human rights, animals, environment, disaster relief, whatever your focus, the challenge remains the same: How do fundraisers focus the right effort on the right people?

Veera arms advancement teams with easy-to-use solutions to blend together sources of data to paint a much more complete picture of your donor base. Innovative predictive modeling technology automatically mines the data and presents prospect researchers with each donor’s probability to give. Whether your team is focused on annual campaigns, major gifts, capital campaigns or planned giving, Veera makes you more efficient and effective in your important work.

“Any fundraiser’s day is the same length as anyone else’s and in that day we want to ensure that they are able to help to discharge their duties as effectively as possible. What used to be just art and anecdote is now almost uniformly accompanied by and complimented by what data can provide in terms of informing their decisions. We can essentially use our resources more efficiently.”

With a proven track record of success at both Yale University and Beth Israel Deaconess Medical Center, Rich Horne knows that there’s more to building a data-driven fundraising culture than just crunching numbers. Prospect researchers need to work towards a well-developed goal, their time needs to be protected and solid partnerships must be built with stakeholders throughout an organization. Predictive model results need to be robust, tested and defendable. And in the end, armed with good data, fundraisers need to deliver. We sat down with Rich Horne during his time at Yale to discuss these critical topics.

Fundraising Analytics for any Mission

Your mission is important to you, your institution and its constituents. Higher ed, arts and culture, healthcare, human rights, animals, environment, disaster relief, whatever your focus, the challenge remains the same: How do fundraisers focus the right effort on the right people?

Veera arms advancement teams with easy-to-use solutions to blend together sources of data to paint a much more complete picture of your donor base. Innovative predictive modeling technology automatically mines the data and presents prospect researchers with each donor’s probability to give. Whether your team is focused on annual campaigns, major gifts, capital campaigns or planned giving, Veera makes you more efficient and effective in your important work.

“Any fundraiser’s day is the same length as anyone else’s and in that day we want to ensure that they are able to help to discharge their duties as effectively as possible. What used to be just art and anecdote is now almost uniformly accompanied by and complimented by what data can provide in terms of informing their decisions. We can essentially use our resources more efficiently.”

With a proven track record of success at both Yale University and Beth Israel Deaconess Medical Center, Rich Horne knows that there’s more to building a data-driven fundraising culture than just crunching numbers. Prospect researchers need to work towards a well-developed goal, their time needs to be protected and solid partnerships must be built with stakeholders throughout an organization. Predictive model results need to be robust, tested and defendable. And in the end, armed with good data, fundraisers need to deliver. We sat down with Rich Horne during his time at Yale to discuss these critical topics.

Veera: A Complete Analytics Platform for Fundraising

Veera: A Complete Analytics Platform for Fundraising

Nonprofit organizations are no different than any other businesses when it comes to data. Your donor database, whether cloud-based or installed locally, holds a portion of the answer. Any donor database will provide fundraisers with data on gifts made, gift frequency, campaign response, loyalty, time between gifts, frequency and so on. However, there’s much more to each prospect’s story.

Other silos of data in the nonprofit sector include retail sales, CRM, email marketing, dining data, ticketing systems, event management and volunteerism, among others. Other relevant external data sources may include wealth screenings, home values, U.S. Census data, social media engagement and much more. But how do you make sense of that data and utilize it to advance your mission?

Veera Construct is an easy, drag-and-drop solution that enables anyone to connect to disparate sources of data. Thanks to its intuitive workspace, processes can then be built to blend together and prepare it for analysis. Each step in the process allows users to easily perform data prep tasks, such as filtering, cleansing, deduping, aggregating and transforming data. Common, horribly tedious tasks such as fixing zip codes, state abbreviations and other data quality issues are made simple and repeatable. The resulting dataset, cleaned and prepared, can then be written back to databases, exported to spreadsheets, published to dashboards, shared with teams, or analyzed on an ad hoc or scheduled basis.

Veera Predict automatically mines that data, examines the strength of the relationships among variables, and builds a reliable, defendable predictive model based on the outcome you’re looking to solve for. Fully transparent and customizable, you can use your own expertise and knowledge of your dataset to force variables in or out of the model, and assess the ingredients that contributed to the model.

Veera Bridge is the powerful connector from the analyst or prospect researcher to the broader team. Automatically refreshed dashboards can be shared with stakeholders, from advancement leadership to gift officers on the front lines. Moreover, Veera Bridge’s innovative and shockingly simple cloud-based data exploration tool inspires curiosity and allows anyone, with any skillset, to dig into the data themselves. Old fashioned, static reports are wrought with delays and inherently stale upon release. Veera Bridge’s easy access to data puts data exploration power in the hands of your entire team to get immediate insights that can boost fundraising performance.