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Registration
is open for the second annual Mobile Research Summit: Data & Insights 2015
on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. This daylong New York event is an immersion in invaluable
market research and analysis focused on evolving consumer behavior and
marketers? adaptation to trends and changed needs via mobile use.

This is a
must-attend for retailers, brands, financial services firms, marketers, ad
agencies, publishers and market researchers looking to understand how consumer
behavior is molded by mobile devices and how mobile strategy and tactics should
evolve in the multichannel context including stores, online, catalog and call
centers. At this exclusive summit organized by this publication at the National
Museum of the American Indian directly across from Battery Park in Lower
Manhattan, attendees will get to meet with the nation?s leading market
researchers willing to share valuable research, analysis and best-practice tips
for effective mobile-influenced retail and marketing. The conference, whose
agenda is below, will be limited to only 100 delegates.

This year?s agenda will cover customer reach and relations in
the next-gen mobile app era; the new digital divide; shifts in the world of payments, social,
retail and data; five key trends affecting mobile commerce; developments in location-based
mobile advertising; and how mobile technology is transforming the customer
experience.

The event is priced at $795 for
the day, which includes breakfast, lunch and cocktails. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 ? free to all registered paid attendees.

For
sponsorship, please contact Jodie Solomon at .

The Mobile Research Summit: Data & Insights
2015 is part of publication owner Napean?s exclusive summit
series, which includes Mobile FirstLook, Mobile Marketing Day, Mcommerce
Summit: State of Mobile Commerce, Nonprofit Mobile Day, Mobile Marketing Summit
and Mobile Women to Watch Summit. The events are held in New York.

8:45 a.m. ? 9:30 a.m.Opening KeynoteIDC: Customer Reach
and Relations in the Next-Gen Mobile App EraMobility
is a pervasive and perhaps dominant condition from which consumers access the
universe of digital content and services. For this reason, it is a primary design
point when brands, marketers and retailers think about tactical and lifetime
customer engagement. Mobility is a permanent condition, but it is also highly
dynamic. In many ways it can be considered a complex extension of the Internet
that has democratized the relationship between brands and consumers. The mobile
application is now king, but what marketers can do within and between these
?containers? is changing radically. This session will focus on the evolution of
mobile apps with the objective of helping marketers and retailers aim ahead of
the coming changes. Key topics include:

? Mechanics of the Inter-App Economy? How will apps evolve to multiply engagement and transaction potential? What devices and service platforms are most engaged by consumers,
which are emerging, and at whose expense? What are app developers thinking and doing and how does that help
marketers? The post-app engagement model

Speaker:John
Jackson, program vice president for mobility research, IDC

9:30 a.m.
? 9:45 a.m.Break

9:45 a.m.
? 10:30 a.m.Deloitte Consulting: The New Digital Divide
As historically bricks-and-mortar retailers attempt to build their digital
business, they continue to focus on, build and measure things that customers do
not value, or more simply put, the wrong things. As a result, these retailers are steadily losing market share in sales,
shopping and search. Consumers have not stopped going to stores,
but digital has altered in-store behavior in three clear, irrefutable ways:

? It is not just about
the Buy button
? Declining influence and inspiration
? Category and the ?mission-driven customer?

Speaker:
Jeff Simpson, director, Deloitte Consulting LLP

10:30
a.m. ? 10:45 a.m.Break

10:45 a.m. ? 11:30 a.m.Javelin Strategy and Research: 50 Shades of Pay: Tectonic
Shifts in the World of Payments, Social, Retail and DataThe
intersection of payments, retail, technology and marketing have never been
hotter, with the best known and most coveted consumer brands pushing the
boundaries of what, where and when we can purchase. Through unique data-driven
consumer insights, this session will explore the zeitgeist of payments ? social
media payments, real-time transactions, Big Data, mobile and wearables ?
showing what is and what is not working and where the opportunities lie for the
future of consumer transactions. The session will explore:

? Forecasts for mobile payment adoption, both online and at the point of
sale? New developments in real-time transactions and the implications for
mobile payments? International examples of best and worst practice in fusing mobile
with payments? Untapped opportunities in connecting the dots between industry
stakeholders

Speaker:Nick
Holland, head of payments, Javelin Strategy and Research

11:30
a.m. ? 11:45 a.m.Break

11:45 a.m. ? 12:30 p.m.Euromonitor: 5 Most
Important Trends Impacting Mobile CommerceCommerce is slowly approaching a tipping point with respect to whether
the mobile wallet could become a viable everyday tool. More consumers are being
introduced to the concept for the first time. In addition, many companies are
beginning to make their first mobile-related investments. This presentation
will explore the five most impactful trends impacting mobile commerce today,
including:

? The arrival of smartphones to the masses has ushered in a
new hyper-connected consumer, leaving numerous companies scrambling to develop
long-term digital strategies that will enable them to compete in this new era.
What companies need to do to remain competitive in this new digital era? Tablets are the natural transition from the desktop or
laptop commerce experience to the on-to-go shopping or payment experience that
may eventually unfold on those smaller screens. Why has this tablet trend has
been so prominent among developed-market consumers? Increasingly, social media networks such as Facebook,
Twitter, WeChat and Line have entered the mobile commerce battlefield. How
social companies could drive future mobile commerce adoption? Traditional payment behemoths such as Visa and MasterCard
now find themselves competing against non-payments entrants in this
fast-evolving and ever-expanding digital payments landscape. Should these
non-payment players be considered advocates or adversaries of the established
payment industry

Speaker: Michelle Evans, senior consumer finance analyst, Euromonitor

12:30
p.m. ? 1:30 p.m.Lunch Break

1:30 p.m. ? 2:15 p.m.

BIA/Kelsey: Location-Based Mobile Advertising:
Beyond the hypeThere is a rising tide of excitement and investment around
location targeting in mobile marketing. But what do marketers mean when they
say "location targeting?" The answer is different, depending on who
is asked. This session will define the opportunity around location targeted
mobile marketing, starting with the term itself. It will take a concrete
data-driven approach, including case studies and illustrative examples of what
is working and not working in location-based mobile marketing, including topics
such as:

Mobile
devices have become ubiquitous in the lives of consumers, dramatically changing
how they shop. Having a constant, virtually unlimited amount of
information at their fingertips has changed consumers? shopping behavior and
elevated their expectation for customer service. Consumers now use mobile
devices to research products, compare prices, complete purchases online and
increasingly to pay for in-store purchases. The proliferation of tablets
and mobile phones has also created new opportunities for retailers to enhance
customer service. Putting mobile devices in the hands of store associates
enables inventory look-up enterprise-wide even for products not immediately
available, supports the associate providing assistance to the customer on the
selling floor and enables transaction processing anywhere in the store. This
session will explore the findings from Boston Retail Partners? 16th Annual POS/Customer Engagement
Benchmarking Survey and Mobile Technology: Transforming the Customer Experience special
report which surveyed top North American retailers to understand the
current trends in the industry, including:

? Mobile POS: Nearly 300
percent more retailers plan to deploy mobile point of sale systems in the next
two years