Looking for a alcohol aces of a man’s man? Don’t cue that Dos Equis bartering aloof yet — the maker of Dr Pepper is rolling out Dr Pepper Ten, a 10-calorie soda with an ad attack that asserts that the bendable alcohol is “not for women.”

A gunmetal-garbed can of the alcohol (which holds 12 aqueous ounces) would contain 3 grams of amoroso and 15 calories, compared to a accepted Dr Pepper, with 150 calories and 40.5 grams of sugar.

Other diet bendable drinks — such as Coke Zero and Pepsi Max — accept been marketed against a macho admirers as well, but conceivably not as aggressively as Dr Pepper Ten, according to the Associated Press. One ad involves angry snakes, cutting lasers and agreeable in added such ‘macho’ activities.

“A Facebook folio for the alcohol contains an appliance that allows it to exclude women from examination content, which includes amateur and videos aimed at actuality ‘manly,'” the adventure explains. “For instance, there’s a cutting arcade area you shoot things like aerial heels and lipstick, for example.”

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