ESCENA 5

An upbeat urban edge meets a community culture,
unspoiled nature and a dark colonial past.
Salamanca Market and farmers markets; terways
leading to oceans and wilderness; large-scale concerts
versus intimate urban moments; roadside food stalls
and honesty boxes; city vibe and community welcome.

ESCENA 6

LET
HOBART
TREAT
YOUR
SENSES

ESCENA 7

LET
HOBART
TREAT
YOUR
SENSES

ESCENA 8

LET
HOBART
TREAT
YOUR
SENSES

ESCENA 9

LET
HOBART
TREAT
YOUR
SENSES

ESCENA 10

Why we need
your support

ESCENA 11

To entice visitors &
create a cohesive and universal image of the region

“Brand is the foundation of meaningful competitive advantage,
and to maximize success it must be reflected in the region’s current
and potential tourism offerings…Tasmania’s South brand should also
be viewed in the context of the overall Tasmanian tourism brand to
ensure a clear and consistent message to consumers.” (Lebski 2014)

ESCENA 12

Desired Campaign Outcomes

Increase Tasmania’s National market share of
international visitors to Australia by 5% over three years.

Increase international holiday visitor expenditure in
Hobart by 10% over one year.

Increase the total number of interstate visitors to Hobart
by 5% over one year.