Frugal shoppers bring spas back home

A shift in consumers’ shopping behavior to one that is focused on value, coupled with a desire to escape everyday stresses, likely helped drive the growth of bath and body scrubbers/massagers.

As shoppers increasingly have been watching their dollars, many have been creating an at-home spa experience versus spending their money at a pricey salon. This desire to create an at-home oasis has benefited the bath and body segment.

Furthermore, many mass market retailers have taken a page from the specialty shops, creating more inviting bath and body departments. For example, a recent trip to a CVS/pharmacy in New York turned up the Essence of Beauty endcap.

The attractive display encouraged beauty mavens to indulge their senses with bath and body products available in such fragrances as Japanese Garden and Citrus Coconut. Aside from lotions and body mists, the display also featured body sponges.

Essence of Beauty is available exclusively at CVS/pharmacy and online at CVS.com.

The article above is part of the DSN Category Review Series. For the complete Bath and Body Care Mid-Year Report, including extensive charts, data and more analysis, click here.

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Shampoos, conditioners a winning combo

When it comes to hair care, consumers clearly continue to seek value as the sales of shampoo and conditioner combo packs remain on the rise, soaring triple digits during the 12 weeks ended April 17, according to data from SymphonyIRI Group.

The continued growth in this segment comes as no surprise, as industry observers have suggested that the shift in consumer shopping behavior would impact the hair care segment in 2011.

“Value will remain the driving force behind hair care sales, despite a predicted upswing in the economy in 2011, as consumers are expected to remain careful spenders within the hair care sector,” stated research firm Euromonitor International in a recent U.S. hair care report.

In a separate Euromonitor International report released in April, titled “Ingredients Trends in Hair Care: Meeting the Needs of the 21st Century Consumer,” the research firm stated that premium and salon-branded products suffered during the recession as consumers stuck to the “basics” like shampoos and conditioners. Shoppers sought added value and added functionality in their basic products, such as moisturizing and strengthening, without having to buy extra products to meet those needs.

The article above is part of the DSN Category Review Series. For the complete Hair Care Mid-Year Report, including extensive charts, data and more analysis, click here.

TRENDING STORIES

ReportersNotebook — Beauty Care, 6/27/11

SUPPLIER NEWS — Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First Ambassador, food writer and founder of Apartment Therapy’s TheKitchn.com, Sara Kate Gillingham-Ryan.

As part of the initiative, the brand hit the road with its Eucerin SkinFIRST Express, an interactive mobile experience in which visitors can take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment. In select cities, Eucerin also will have a dermatologist on board to provide skin consultations.

Arizona Sunwash Corp. has launched Solise, which it is positioning as the world’s first body wash and hand wash that combines cleansing with long-lasting UVA/UVB SPF 15 sunscreen. Solise has received the Skin Cancer Foundation’s Seal of Recommendation. The price is $13.99.

RETAILER NEWS — Actress Salma Hayek is stepping into the mass market beauty business with a new makeup line called Nuance that is exclusively for CVS/pharmacy and is slated to hit store shelves in August. The collection, inspired by Hayek’s grandmother, includes skin care, cosmetics and hair care products. The products will be priced between $7.99 and $19.99.

Beauty Vanities will put a spotlight on small, start-up brands by giving them ample opportunity to stand-out and get discovered at CPNA’s annual event, which is scheduled to take place July 29 to 31, in Las Vegas.

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