How Dwaldman started their logo design journey

Company name

Overview

We are a startup that believes the legal industry and business people who engage them could use a little help in working together. We're currently still in development so not much to see right now...

Tell us a bit about who you are and the people you reach

Our target audience includes both, small to medium sized businesses that need legal work and small legal services companies looking for clients. We are a new product entering an existing market and our audience will be looking for signs of professionalism, tech savvy and trust.

Requirements

We are open to bold ideas and have only a few guiding suggestions:

We think we would like to see the logo incorporate a stoic horse in some fashion but we are not dead set on it.

We would also like to see a version with and without the tagline incorporated. The tagline is "The workhorse behind all your legal needs."

The website will be light in color (either white background with some blue and black lines or very soft light blue and white background), and information driven.

We are looking to portray a workhorse concept and believe a robust sans-serif font makes sense.

After reading some of the sample bid preferences here I see we have pretty similar requests: