On average, our contractors have seen significant increase in inbound leads, close rates, average job sizes and annual revenue by offering payment options to every customer.

“By using payment options, our sales have gone up 21%! Plus, Same-As-Cash alone has grown our average job size. Our average job size is 54% higher than a similar cash job. Because we track our results, we can clearly see the impact offering payment options has had on our business.” said a counter top replacement contractor from New Jersey.

EnerBank Blog

3 Ways Payment Options Can Win You Referrals

If your close rate has been increasing, and your job sizes expanding…chances are you’ve discovered the benefits of offering your home improvement customers a choice of payment options throughout your sales process. But did you know that offering payment options can also help you gain referrals? Here’s how.

Show and Tell

One of the great things about home improvements is that happy customers have a natural inclination to show off the results of the project. The customer who enjoys a smooth experience with their contractor will likely tell their friends about that part, too. A big part of what makes for a smooth experience is having no hiccups when it comes to paying for the job. Making it easy for your customer to choose how and when to pay goes a long way toward keeping the home improvement experience as painless as possible. Such a good experience means an increased chance of getting a referral.

A Sense of Savvy

A contractor who is clearly competent with every aspect of the business engenders trust. Being able to pull out your tablet and quickly and easily navigate the convenient EnerBank Mobile Loan App shows that you know exactly what you’re doing. Even if it’s not at the forefront of your customer’s mind, the fact that you are keeping up with the times implies that you care about staying current with the best practices of your area of expertise, and that proactive professionalism translates into customer confidence. And customers who feel confidence in your abilities are more likely to refer you to their friends and family.

Price Perception

When you’ve made paying easy, it’s the idea that money was not a problem that sticks with your customer — even if you weren’t the lowest priced option out there. As a result, your customers may feel more inclined to recommend you to an associate based on the feeling they got from the experience: that is, since paying was simple and stress-free, the issue of funding is taken off the table as a road block, and the customer will focus on your exceptional work when considering referring you to a friend. Making the financing easy lets the quality of your work shine through as the most important memory of the customer experience — and that means more referrals for you.

FDIC insured EnerBank USA is a highly specialized, national consumer lender that helps strategic business partners and independent home improvement contractors increase sales. Strategic business partners include manufacturers, distributors, franchisors, member or trade associations, and major retailers of home improvement, remodeling, and energy saving products and services. They all rely on the bank to be here today AND tomorrow to fund customer loans and help them achieve their business goals and objectives. EnerBank is the bank of choice, we are reliable, professional, and we produce results.