Typerium ICO Review

Typerium is a decentralized content creation platform, social media and marketplace that fights piracy.

How it works:

The company’s vision is to protect intellectual property of content creators, while creating a decentralised marketplace for digital content.

Typerium develops Type Protocol app that links content creators with buyers in a transparent environment. Using blockchain allows the company to make signing contracts way easier and cheaper as well as to track intellectual property rights and control piracy.

Content creators that distribute their products through Typerium get to keep more from the sale. Each time a product is sold, owners of intellectual rights receive 85% of the cost. The payouts are faster due to using smart contracts.

In the ecosystem that Typerium creates, users will be rewarded by TYPE tokens for their contributions to the social network and reviews. Anyone can be a creator, share and sell their digital goods to people across the world, connecting with them via Typerium social media.

To maximise security of its users, Typerium develops a reputation system for both sellers and buyers.

Innovation:

Typerium uses technology that is not innovative in its nature to create a platform that would benefit millions of people worldwide. This kind of marketplace will make selling digital goods more efficient and productive.

Innovation score: High

Token value:

TYPE is a utility token of the platform. All transactions in the system are conducted using TYPE. When the amount of users grows, the demand for the token will go up, triggering the price rise. The model of financial interaction of the platform in a way that ensures high level of TYPE circulation.

Token holders who have more than 1000 tokens in their wallets receive payments from the Rewards Pool.

Token value score: High

White paper:

The white paper makes a market overview, poses problems of the online market and offers solutions to them. It describes the concept and the technology behind the platform, explains token economics and provides a business model.

White paper score: High

Roadmap:

Typerium started in the last quarter of 2017, but they have enough connections from previous businesses to consider what they start with to be a rather good position.

In the second of 2018 the company plans to begin development of TYPE Protocol, working on information architecture, UX mapping and iOS/Android design. Official alpha release is planned on the second quarter of 2019, beta and launching app being scheduled on the third quarter. At the same time a marketing campaign starts. In the fourth quarter of 2019 the company will be working on raising brand awareness.

In 2020 Typerium will focus on developing cross-platform applications and trying to get large corporate vendors to accept TYPE as a primary payment method.

Roadmap score: High

Business model:

Typerium has a large audience already. Existing businesses, including HypeForType, give the company and audience of 14 mio uniques and over 100,000 Facebook subscribers to market to and over 300 suppliers to strike deals with.

Whenever something is sold on the marketplace, 85% go to the merchant, 3% go to the Rewards Pool, users who left reviews share 2% fo the sum and 10% constitute the company’s revenue. There is a 1.5% transaction fee, a third of which goes to the Rewards Pool as well.

The main marketing strategies Typerium implements is the network effect and using loyalty program. The company will start marketing from a single niche, crypto community, and expand into others.

Business model score: High

Team:

The company’s CEO is the founder of HypeForType, Europe’s leading font business. This gives him the knowledge and the connections to make Typerium successful. VP of Design and Development worked for Philips, adding $500 mio to their brand’s value. Blockchain team lead worked for Nissan, Sony and AMC.

Competitors:

Typerium’s model puts it before its existing competitors because of its decentralised nature. In the world of ICO it competes with Cappacity , but only in the niche of AR/VR content. Typerium has good chances of seizing a part of the market.

Competitors score: High

Overall thoughts:

Typerium has a well thought out business model and a strong team, with the CEO already experienced in the niche. TYPE is a smart investment choice.