You are likely to say that it is all about increasing sales productivity and generating more revenue for your business.

In fact, the primary focus of your management is likely to be on the figures related to sales productivity. You plan different sales strategies for your enterprise and check the sales results to understand the impact of those strategies.

Recently, there has been a growing demand for sales enablement in various enterprises. However, this tool or approach may be different for different companies.

In other words, while functions like accounting, marketing, and so on mean almost the same thing for every business, sales enablement has assumed a different meaning which depends on your business.

But, one thing is sure; it is aimed at improving your company’s sales productivity and thereby increasing the overall revenue.

So, it is important to understand the actual definition or meaning of sales enablement and its importance for your business.

For those of you who watch ‘Mad Men’, there’s no need to introduce Don Draper (Jon Hamm) – a creative director at the fictional Sterling Cooper advertising agency. In case you somehow managed to miss this brilliant TV series, this movie clip is for you.

This clip demonstrates effective objection handling at its best.

When Draper’s prospects are questionings his sales team’s pitch, he flips the conversation back on them and why they are not the top company in their industry. He then reminds them that they came to his firm looking for help becoming the number one company and if they are not open to his ideas, he is not interested in serving them.

For today’s post, I chose the following scene from the movie ‘Boiler Room’

The Movie tells the story of a 19-year-old named Seth who makes a nice income running an illegal casino in his apartment. His dad, a judge, finds out about it and raises holy hell. So the kid gets a daytime job as a broker with a Long Island, N.Y., bucket shop that sells worthless or dubious stock with high-pressure telephone tactics.

On this scene, Ben Affleck is marching into the room and lectures the team about their results.
The following sentence is an awesome example for a great salesman approach to cold calling: “There is no such thing as a no-sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way, a sale is made; the only question is who is gonna close? You or him?”

The rise of social networks changed all our lives forever. The ability of an individual to share content with millions of people at once seemed like science fiction not long ago.

Social networks penetrated every aspect of our lives, allowing us to share, discuss and connect with large groups of people. It begun with sharing with friends and friends of friends and then grew into sharing and engaging with specific circles.

The ability to connect with strangers of common interest was born with the emergence of groups within social networks. It allowed for individuals to easily consult with experts and thought leaders, create open and informative discussions and many more valuable abilities.

When zooming in on business or sales, LinkedIn groups are a very powerful tool. A single LinkedIn group can help you:
1. Build your entire business,
2. Market a number of products and services,
3. Sell out your paid events,
4. Become thought leader in your niche
And much more..

As a sales team leader, you can only be as effective as your sales team. To achieve greatness you must learn how to motivate every member of your team. Your brand will only grow if you have an inspired team that feels appreciated and a part of the company’s overall goal.
Top entrepreneurs identified these 13 ways to help inspire your sales team to success:(Guest post)Continue reading 13 Easy Things You Can Do To Motivate Your Sales Team