TRANSFORMATIONAL MARKETING MAP FOR BUSINESS COACHES

The Transformational Marketing Journey for Business Coaches guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your coaching business.

TRANSFORMATIONAL MARKETING MAP FOR BUSINESS COACHES

The Transformational Marketing Journey for Business Coaches guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your coaching business.

Anese Cavanaugh, The IEP Method – InnovaBuzz 121

Anese Cavanaugh, The IEP Method

In this episode, I’m really excited to welcome to the Innovabuzz podcast, Anese Cavanaugh. Anese is the creator of the IEP (Intentional Energetic Presence) Method, a leadership advisor, speaker, and author of the book “Contagious Culture”.

Anese works with established and emerging leaders and organisations to create more influence and impact in a way that is authentic, meaningful and in alignment with their core values. She created the IEP Method to enable people to gain greater access to their own secret sauce for showing up more powerfully, collaborating more inspiringly, creating more openly, intuiting more bravely, and leading more joyfully and effectively.

Listen to the Podcast

Show Notes from this episode with Anese Cavanaugh, creator of The IEP Method

Key points and take-aways from this episode include:

IEP stands for intention, energy and presence. Your intention is what you want to happen. Your energy is your stamina and well being in order to make those things happen, and then your presence is how you are showing up while you are making those things happen.

The Inneffective Leadership Trifecta – the three different types of leaders. Leaders who have phenomenal impact and deliver great results, but were absolutely exhausted and burnt out. Leaders who have great self care and work life balance, but were not very effective at making things happen. Leaders who have great impact and results and great self care, but they were the ones with whom people would get careful of. They have got the results and take care of themselves but at the expense of the people working with them or following them.

The lowest vibration will win unless there are other people in the room who are really good at holding their own energetic state. It is never about making anyone wrong. It is just noticing where they are at energetically and then for yourself to not get hooked into that energy. The job of a leader is to stand in their own space but still hold compassion, curiosity and space for that person to level their own energetic space if they wish.

Just asking someone how they are can help shift their state. Presence begets more presence.

Shifting your state is really a matter of choice. Lack of awareness is what creates a lot of struggle.

The Presence Reboot:

Notice where you are at.

Set an intention for how you would like to and feel instead.

Do whatever you need to do in that moment to take care of yourself.

Just become it. Choosing to step into a new level of presence and a new state.

Reboot – rinsing and repeating over and over again.

The more we build that strong energetic presence, the easier it is to reboot authentically and not walk through life faking it until we make it.

The most dangerous things we can get into is the belief that things outside of us, other people and other things, are creating our experience for us and that we do not have control. We can’t control everything but we can absolutely choose how we want to show up.

Don’t make assumptions and don’t assign meanings. But if you must, then assign meaning that supports you, that makes you feel happy and expansive and that will help you show up in a way that has you potentially have more impact.

Self kindness is something to be celebrated and as important of a leadership skill as anything else that we do.

Underneath every complaint is an uncommunicated request. Underneath that request, there is ultimately a dream. There is a desire that the person has.

You can choose in a moment to shift your state from leading by force, to leading by invitation and all it takes is a breath and a decision to step back and have a better intentional energetic presence.

IEP is operating all the time whether we are on the other side of the world or whether we are one foot away from each other.

For every action you are doing virtually online, check your intentions, your energy and your presence because people will feel the energy. Before posting anything, consider the other human being that is on the other side of it and give a little love for that.

The Buzz – Our Innovation Round

Here are Anese’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

#1 thing to be more innovative – Be present and take care of myself. Taking care of one’s self gives access to a lot more creativity and innovation.

Best thing for new ideas – Staying in tune to what do I feel and what do I sense a need for. It is really tuning for what is my desire for what is missing and what do I see missing for other people. Using my intuition and noticing what does not feel good. I surround myself with brilliant people who are way smarter that me at some of these things and then I take ideas.

Favourite tool for innovation – Todoist and Evernote

Keep project / client on track – Whatever way works best for your team to feel like their brains work when they are using that product. Make sure you know how you get projects done and how you stay on track with a project. Make sure your team is truly paired up with the roles they are delighted by.

Differentiate – Be 100% yourself and be 100% present. Be yourself and have the positive intention to serve and contribute. If you want to have positive impact on the planet, in your company, and everything, be yourself and do the work that you need to do, so that you are positively impacting the people around you.

To Be a Leader

Start a morning ritual that sets the tone for your entire day, where you claim for the first few minutes, whatever it is that makes you feel great in. Give yourself the gift of a morning ritual for your own self care. If you do that and you set your intentions, you are taking care of yourself and that will enhance your life.

Reach Out

You can reach out and thank Anese Cavanaugh through her website and on Twitter – @AneseCavanaugh

Suggested Guest

Anese suggested I interview Marisa Smith, a Professional EOS (Entrepreneurial Operating System) Implementer. So Marisa, keep an eye on your inbox, for an invitation from us to the InnovaBuzz podcast, courtesy of Anese Cavanaugh.

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