GREAT TASTE SHOULD BE SAVORED RESPONSIBLY.

Our beers are brewed with care. We want them to be enjoyed with care,
as well. As the industry leader, we’re willing to go the extra mile to
help people enjoy our products responsibly. We take this seriously.
Since the launch of our first responsible drinking campaign — back in
1982 — Anheuser-Busch and our wholesalers have committed more than $1
billion to national advertising campaigns and community-based programs
to prevent underage drinking and drunk driving.

And we understand this is a team effort. By working together with
wholesalers, retailers, educators, parents, law enforcement officials
and professional sports teams, we hope to help all consumers drink
responsibly. Let’s keep our roads, and our world, safer.