Apple's PC prices have risen in the UK

Apple's PC prices have risen in the UK

Apple's PC prices have risen in the UK

Last night Apple announced their new series of MacBooks, but behind the scenes, the company made a lot of pricing changes in the UK to their existing products.

These pricing changes are due to the UK's recent decision to leave the EU, "Brexit", which has caused the UK's currency (GBP £) to fall in value when compared to the US dollar. This change in the value of the UK pound has already prompted several companies to increase their pricing, with analysts predicting that more companies will follow suit.

Below is a comment from Partick O'Brian, a financial analyst at the Verdict Retail Consultancy firm.

Apple has to recalibrate prices after significant currency fluctuations, and since the EU referendum, UK prices are out of sync with the dollar,

Apple has taken the hit up until now. While price increases won't look good to the consumer, it's difficult to blame Apple.

Once you strip out UK sales tax (VAT) and the currency conversion, the new UK prices could still be viewed as fair.

These pricing changes will mean that the UK pricing for Apple products is almost identical to US pricing, with the 15-inch MacBook Pro costing £2349 in the UK and $2499 in the US.

Apple's current Mac Pro has also seen a price increase of £500, increasing the price of the device from £2499 to £2999, which is a 20% price increase.

For the price of one of these anemic macbooks you can get an MSI latop with a dedicated full blown 1080, i7 Quad core with Hyperthreading, 120Hz IPS display, 1TB HDD along with it's 512GB M.2 NVME SSD, 32GB memory, Windows 10 and a 2 year warranty.

Unless you are locked into the apple ecosystem for some reason there is no reason to buy apple as it's daylight robbery.Quote

Register for the OC3D Newsletter

Subscribing to the OC3D newsletter will keep you up-to-date
on the latest technology reviews, competitions and goings-on at Overclock3D.
We won't share your email address with ANYONE, and we will only email you with updates on site news, reviews, and competitions and you can unsubscribe easily at any time.

Simply enter your name and email address into the box below and be sure to click on the links in the
confirmation emails that will arrive in your e-mail shortly after to complete the registration.