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“We’ve moved our ad strategy really over from persuasion to mobilization,” Moffatt said. “Eighty or 90 percent of our budget within there is just heavily turning to people who haven’t voted and who we want to vote.”

An Ohio-specific display ad from the Romney campaign tells voters there to “Vote Early for America’s Comeback Team,” and links to a page on the Romney campaign site.

A further benefit of the amount of information that can be gleaned from the web about voters is that, in addition to targeting specific voters the campaigns want to persuade to turn out on Tuesday, they can also stop advertising to the millions of people who have already voted early.

“That is something that online simply did not exist in 2008 and it’s certainly been was nowhere near the ease of targeting these folks as it is now,” Harris said of the ability to remove specific individuals from advertising.

Moffatt said the Romney campaign has worked to match voter files with online profiles so they aren’t inundating voters who have already cast their ballots.

“We have taken into consideration actions people have taken to this point, voting being a huge determinant, and we’ve gone into our files and taken out people we believe have voted already,” he said.

The airwaves in every swing state are saturated at this point, Walsh said, making it that much more crucial for the campaigns to take advantage of the micro-targeting the Internet offers.

“The airwaves are just flooded,” he said, adding that campaigns can “go online to be more efficient about it.”

“All of this is about reaching niche audiences, that are so hard to reach thru TV and traditional media means,” he said. “The Obama campaign and the Romney campaign are both capitalizing on the incredible ability to target these niche audiences.”

(1) Romney/Ryan thorougly understand the economic, social, cultural, political, national security, international, and human rights problems facing America and us Americans and have the determination, knowledge, experience, and skills to deal with them. (2) During the 4 DEBATES, Romney/Ryan reflected a thorough understanding of all of the domestic and foreign policy issues discussed and won the debates with substance, directness, integrity, respect, clarity, facts, commitment, inspiration, credibility, and leadership. (3) Romney/Ryan are firmly committed to getting our ECONOMY back in shape (more jobs, higher wages, small business support) and to taking desperately-needed steps to cut our deficit and ultimately balance our budget. (4) Romney/Ryan are firmly committed to refrain from implementing any more ineffective and costly QUANTITATIVE EASING (i.e., pumping money into the economy by printing dollars) but rather will concentrate on creating wealth for all Americans through robust job creation, higher take-home pay, and a true economic recovery. (5) Romney/Ryan are firmly committed to developing a desperately-needed coherent FOREIGN POLICY for America, especially since the absence of one currently exposes America to uncalculated risk-taking in regional and domestic conflicts around the world that easily can escalate into a global war. (6) Romney/Ryan will bring about legal IMMIGRATION REFORM via Congress in such a manner as to: (a) give more American businesses the opportunity to hire legal immigrants; (b) give more legal immigrants the opportunity to live/work in America; (c) give many illegal immigrants with historical long-term roots in America the opportunity to take responsibility for their mistakes and forge a path to a legal immigration status; and (d) secure America’s borders and send an unequivocal message to potential illegal immigrants that America is NOT a place where they (and people smugglers who exploit them) will be able to thrive economically. Latinos and Hispanics must understand that Obama’s direct attempts to sidestep and diminish Congress’ exclusive constitutional right to pass immigration legislation undermine America’s democracy and democratic institutions. (7) I agree with the premise of the article “Mitt Romney is Right” by Dick Morris (see text at http://www.foxnews.com/politic... that while we Americans definitely deserve government benefits when we are having various temporary or even permanent problems, we do NOT deserve to grow so dependent upon these benefits that we end up failing to exercise our independence and use our talents that we indeed can and need to exercise and use. (8) A Republican Mormon as President and a Republican Catholic as Vice-President will be an interesting and viable political and religious combination. While I believe in a strong separation of government and religion so that religious freedoms for all can indeed remain “free” and unsuppressed, as a voter I look favorably upon electing government officials who believe in God and who use this belief to bolster their personal and professional ethics. At the same time, I will not vote for or against someone just because he/she is a religious person since I know many people who are not religious (including those who are agnostic or atheist) and with whom I share many core beliefs. On a personal note, while I am a Christian (without a strong preference for any particular denomination), my spouse is an atheist. (9) There are several CHARACTERISTICS both Romney and Ryan have that are critical to the president and vice-president positions (I do not recall any past president/vice president combination having these characteristics to the degree that Romney and Ryan reflect them). Both Romney and Ryan are highly disciplined, methodic, analytical, and focused on PROBLEM-SOLVING, i.e., defining specific problems, studying them from all angles (which also includes analyzing indepth opposing viewpoints), breaking them down into their component parts, coming up with creative, practical, and workable solutions to them, and then implementing and refining these solutions. People who employ a significant amount of critical thinking in their lives tend to be less concerned about “labels” and who is “right or wrong”, “Democrat or Republican”, etc. and instead are focused on coming up with the best solutions to specific problems. Since our America currently has plenty of truly complex domestic and foreign problems, I believe that this problem-solving approach is very much needed in the White House and has been very much lacking in the Obama/Biden ticket. (10) Finally, I am an INDEPENDENT voter and plan to remain so indefinitely, having earlier been a Republican Party member in the southwest and a Democratic Party member in the southwest and northeast. At the same time, I am a female feminist (egalitarian) person who very much values and promotes human dignity for all people. As I see it, the best option in voting is to be able to vote FOR a candidate, rather than simply AGAINST another candidate, as well as being able to vote FOR a party platform, rather than simply AGAINST another party platform. Unfortunately, during the past few years I often find myself making compromises between these for and against options. My personal view is that the current Democratic Party has become far too liberal in its ideology, while the current Republican Party has become far too conservative in its ideology. As a result, a lot of us Americans who do NOT see life in terms of stark contrasts (but rather in terms of a MOSAIC) find it difficult to support candidates from either of these two parties. However, as in life generally, in politics there must also be compromise. Of course, I could vote for a candidate from a non-Republican, non-Democratic party, but I want my vote to count in terms of actually getting someone elected whom I can expect to do the job in an excellent way. After careful research and consideration and for the reasons stated above, among others, I have made my compromise in favor of the Romney/Ryan ticket.

This election is NOT about who wins but rather about who is the best person and in the best position in terms of qualifications and character to lead our country in the direction that our country needs to go to solve our problems and make life better for all Americans. I am INSPIRED by the Romney/Ryan ticket since I can envision how they would lead our country in a positive and productive direction - I hope that you too are inspired by them!

I hope that you will vote on Tuesday, November 6th, for the presidential candidate that you think will help to make you, your family, our America, and all of us Americans strong, secure, and stable. Good luck to all of you in making your decision about who we should elect to help us manage our country in a time of its great and pressing needs. I will be very glad and thankful if you join me on Tuesday, November 6th, in voting for the Romney/Ryan ticket!