Tuesday, March 31, 2015

Ready-2-Eat
and Heat-N-Eat fresh prepared food that enables customization, personalization,
and individualization is driving the success of both the grocerant niche a
companies the ilk of Subway, Chipotle, and Pizza Hut.According to Foodservice Solutions® Grocerant
Guru™ brand value is enhanced when companies create a platform for
consumer convenient meal participation, differentiation
and individualization.

In
a recently released Harris Poll called the 2015 EquiTrend Brand Equity
Index.That was comprised of three
factors: familiarity, quality and consideration, which measures a Brand Equity
rating for each brand. Brands with the highest scores for equity receive the
Harris Poll EquiTrend "Brand of the Year" award for their category.
This was a big study that captured data from more than 38,000 Americans
assessed over 1,400 brands across 148 categories.

Here
are the findings; “Subway received a Brand of the Year award in the Sandwich Shop
category, while In-N-Out Burger took the award for the Burger Restaurant
category, Chick-fil-A for the Chicken Restaurant category and Pizza Hut for
pizza chains…

Receiving
the award for strongest equity in Coffee & Quick Service Restaurants was
Krispie Kreme and Chipotle for the Fast Casual Mexican Restaurant category.

"Brands
that build and keep their promise over time—and develop strong
differentiation—stay relevant for the long term," said Joan Sinopoli,
VP of Brand Solutions at Harris Poll, in a press release. "Strong equity
has value and can sustain companies through hard times."

Success does leave clues and three strong clues
are customization, personalization and individualization.

Are you interested in learning
how Foodservice Solutions 5P’s of Food Marketing can edify your retail food
brand while creating a platform for consumer convenient meal
participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:www.FoodserviceSolutions.us for more
information.

Dickey’s
is the largest barbecue chainin the
U.S. and this Easter is offering the popular Barbecue Honey Ham or a complete
Easter meal that feeds up to twelve family members with the option to order
online for convenience. Easter hams have been a Dickey's tradition since
1952 by the way.

Roland
Dickey, CEO for Dickey's Barbecue Restaurants, said "We're proud that our
Barbecue Honey Ham is a holiday tradition for many of our guests across the
country. It's humbling that guests continue to trust our family for their
family gatherings for holidays."

Dickey's
Barbecue Honey Ham is a 6-7 pound spiral cut ham that is glazed with a
combination of honey and Dickey's signature hickory smoke. Dickey's Complete
Easter Meal includes the Barbecue Honey Ham along with baked potato casserole,
green beans with bacon, Caesar salad and a dozen buttery rolls for $99.95. The
Barbecue Honey Ham is also available for individual order for $59.95.

"By
offering holiday meals our guests can order from home or the office, we hope to
make Easter entertaining seamless," said Christie Finley, chief brand
officer of Dickey's Barbecue Restaurants, in a release. "Online ordering
continues to gain popularity amongst our guests and a growing revenue stream
for our brand."

Grocerant niche mix and match meal
component offerings are creating new avenues of fresh food distribution for
many companies.Is your company
exploring new non-traditional channels of fresh food distribution? Are you
ready to drive new sales edifying your brand? We can help.

Are you
trapped doing what you have always done and doing the same way.Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:www.FoodserviceSolutions.us for more
information.

Sunday, March 29, 2015

Once again
America’s favorite furniture stores stole the hearts and minds of consumers
with it’s family focused Easter Buffet / Smorgasbord.The price was $11.49 for adults kids under
the age of 12 only $2.99. Ready-2-Eat and Heat-N-Eat fresh prepared food
continues to draw new customers, crowds, and conglomerates into the mix
creating food retail discontinuity.

Again
this year IKEA’s traditional Påskbord offering included several Swedish
favorites. IKEA’s Smörgåsbord was held Friday, March 27, 2015. This brand
integrated Easter marketing helps build value for the brand.Is your company looking for new revenue
stream to edify your brands base? Ikea has found $2 Billion in revenue. The
IKEA Smörgåsbord helped here is whatthey offered:

Foodservice Solutions® has helped many
industry leaders and can help any retailer identify, quantify, qualify,
opportunities within the Grocerant niche. Legacy retailers from Europe, Asia,
and North America have been helped by Foodservice Solutions™ Grocerant
Guru™.Is your team ready to garner new
revenue streams?Do you want to edify
customer brand loyalty?

www.FoodserviceSolutions.usspecializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging marketing integration
strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and
has been since 1991 Contact: Steve@FoodserviceSolutions.us1-253-759-7869

Saturday, March 28, 2015

Last week Adage reported that some Philippine
consumers were surprised by a” toll booth turned into a McDonald's drive-thru,
which treated them to a free toll and a free breakfast. Consumers in Ho Chi Min
City may get customized Coke cans with McDonald's #ImLovinIt printed on the
side. In Sydney, people will be encouraged to jump into a coffee-cup-shaped
ball pit.” It’s not madness it is integrated brand marketing at its best.

The new global integrated campaign,
called "Moments of joy," is the latest iteration of the chain's brand
refresh launched early this year. The effort marks McDonald's biggest global
push since "I'm lovin' it," said McDonald's Senior Director-Global
Brand Development Matt Biespiel.

Mr. Biespiel, told Adage “as the
company seeks to connect with young people. To reach that audience, he said
that McDonald's is working to evolve into more of a content producer rather
than simply a large advertiser that buys massive amounts of traditional media.

Mr. Biespiel continued “the company
knows it needs to reach people who are "moving across screens," in
particular millennials. "We have to try different things. Some thing work
out well, some don't. Part of our culture of continuous improvement, and with
this we're trying new methods we've never tried before."

Activations in Manila, Ho Chi Min
City and Auckland, New Zealand, will follow shortly after. Other countries that
will be part of the campaign include Japan, Italy, China, France, Poland,
Brazil, Romania, Argentina, the U.K. and the U.S. In the U.S., the company will
put on a Ne-Yo concert; the R&B singer has been crowdsourcing lyrics for a
new song via social media that he'll perform at the show. In London, pop star
Jessie J will host a concert on a double-decker bus.

Boots’ wallpaper or clothing
McDonald’s is doing this program right and I am simply Lovin it!

Visit: www.FoodserviceSolutions.us if you are
interested in learning how Foodservice Solutions 5P’s of Food Marketing can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization or you can learn more at Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant