Why Social Media is a Must

Over 45% of the world’s population is using social media, and close to a million people join social media every day. 60% of Instagram users have discovered a new product on the platform, and Pinterest users say that their pins often influence their buying habits. With these statistics as proof, it’s safe to say that businesses need to be using social media to reach their customers.

For businesses who have a presence on social media, brand awareness is an essential (and feasible) goal. Customers can easily recognize a brand whose social media presence is consistent and eye-catching. Business pages can increase engagement and become familiar by creating high quality, relatable, and on-brand content, like Vans.

Not only does social media create brand awareness, it directs consistent traffic to a company’s site. Using social media platforms to advertise can be extremely effective. For example, the typical Facebook user clicks on eight ads per month, and 31% of all website traffic is driven by social. Many platforms have an easy-to-use advertisement system where you can choose your ideal audience based upon gender, age, and geographical location.

In order to use social media well, it’s important to monitor website traffic with Google Analytics. This will help you understand what works, and what doesn’t. Additionally, each social media platform has a built-in analytics system to help you understand which posts are engaging your audience most.

By using social media to connect with people, brand credibility and favorability is increased. 59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved.

Building your business’ social media presence makes you more personable and gives you a leg up against your competitors, all while increasing an overall brand awareness. Sounds great, right? Yeah. But it probably sounds equally as intimidating. That’s where we come in.

At Ripple Marketing, we’re committed to creating marketing strategies that work. We want to get our hands dirty with the latest and greatest ways to reach your audience, so let us help you navigate the realm of social media and get you the results that bring customers through your door and leave the rest up to you!