Made in Italy

I come from a small sock manufacturer in northeast Milan, which makes me Italian. They create high-quality socks such as me with a great passion for detail. Three siblings are running the business in second generation ensuring that lots of socks turn out as good as me.

Your iPhone can also tell you if your black socks are no longer properly black and help you buy new socks.

This is something we dreamed about and we have made the dream come true. The result is Smarter Socks - probably the smartest socks in the world. They are undoubtedly the first socks which leave their mark on the internet via the Sock Sorter and your iPhone.

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Making sure you really install the app

You’ll probably say to yourself: “I might look at this app at some point”. Then you'll forget about it, and then you'll say again: "I'll have a look at that app". In order to break this cycle and keep your head clear for more important things, we suggest the following: