Thursday, November 10, 2011

I was watching one of those Lynda.com training CD's today to brush up on software I use in my work. Even though I tried to stay focused, I kept falling asleep. The training CD was well produced and very professional. The problem was that the subject matter was totally boring. This is stuff I do all the time. Let's face it. A lot of what I do is boring. I just needed to watch the CD, so I could learn how to do the boring stuff faster and hopefully, a lot more productively. The instructions that came with the CD said it would only take me half a day to watch all the course material. Wrong! I think it's going to take me about three weeks. My head is so filled with useless technical information already, that I'm going to have to take this new information in small chunks so it won't explode.

There's the new camera I've got to master as well. This little learning exercise is a bit easier, since the new camera is just a better version of equipment I'm already familiar with. I practice taking little movies of the dogs in the back yard after lunch. I not quite ready for prime time yet, but it shouldn't take that long. Sometimes this continual learning process gets tiring. It's absolutely essential though. If I didn't try to stay ahead of the curve and discover new and better ways of doing things, I wouldn't even have a business today.

One of the rescue groups I work with is having a big fund-raising event this Sunday. We had our final run through meeting tonight and the whole thing seemed quite complicated. I was glad that my task on Sunday was taking video of the event and not setting up tents or running the silent auction.

We're still having beautiful sunsets just about every evening. I hope you're enjoying them as much as I am.

About Me

John Sealander received a Bachelor of Architecture and a BA in Art from
The University of Arkansas. His rich and diverse experience includes
working as an architectural designer for Fred Bassetti in Seattle,
producing documentary films for PBS, shooting commercial photography
for True Redd’s “Great Shooting Gallery” in Dallas and teaching writing
courses at SMU’s Academy of Visual Communication. For over 35 years,
John has developed memorable and award winning ads and images for some
of the world’s leading ad agencies and most popular brands. In 1990 he
started Sealander & Company, the Dallas, Texas based production
company and multi-media agency where he continues to develop his ideas
today.