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What the experts say

WHAT makes Gardenworks different? Could it be that while most garden centres concentrate on plants and shrubs, Gardenworks concentrates on retailing? Shopping is increasingly becoming a leisure activity and customers are making choices based on the total experience. By recognising this relatively new phenomenon, the Mahers have created a sustainable competitive advantage.

Because of the amount of land required for a Gardenworks outlet, establishing an outlet on the south side of Dublin will require a sizable investment.

Researching the demographics and geographic spread of their customer base in Malahide and Clonee could provide some useful information.

Success and expansion bring their own challenges and, as the number of Gardenworks outlets grows, it will be difficult for the Mahers to retain their ‘hands on’ approach.

The success of the Gardenworks retail model creates both an opportunity and a threat. The opportunity is