SEO: Web Page Titles As Ad Copy

View titles and descriptions for Web pages as ad copy to gain a better understanding of how to optimize content for search engine results, suggests Dave Davies. When properly crafted, titles and
descriptions should attract visitors to the site. He provides a list of dos and don'ts when optimizing titles and descriptions, including keeping them to 65 characters for titles and 155 for
descriptions. Davies also examines main and secondary keyword terms, crafting copy, and ways to test the results.