Seoul has promoted the 2018 Winter Games as the "Peace Olympics," and analysts have declared Ivanka's visit a strategic one.

"Given the universe of dignitaries in this administration that the president could have sent to South Korea, Ivanka Trump is probably the best of the lot in terms of a relatively good reputation, having a fair amount of charisma and star power," Evan Resnick, coordinator of the US Program at the S. Rajaratnam School of International Studies, told CNN.

"In purely symbolic terms, she's probably the best face of this administration."

Donald Trump echoed these sentiments, tweeting: "My daughter, Ivanka, just arrived in South Korea. We cannot have a better, or smarter, person representing our country."

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