65th IAA: Luxury & Innovation

Competence in automobile made by VOK DAMS

“Nowhere else one finds more world premieres, more manufacturers, more suppliers and more innovation” Matthias Wissmann of the association of the automobile industry (VDA), which hosts the IAA in a two-year rotation, was quoted.

And indeed, this year’s IAA – the 65th – again promises to give both a comprehensive overview of the automobile industry and its most current achievements and to also be a celebration of grand emotions. Be it the exciting innovation in the luxury segment or in the sports car section, be it new hybrid technology, electric cars, innovations, launches in the growing SUV market or in the family car sector –all of these have to be arranged and presented in a manner that captures (and holds) the visitors’ attention.

Already at the press conferences, world premieres and innovations have to be staged in the best possible manner. Just as they have done in the past, several manufacturers and suppliers again trust the automobile competence of VOK DAMS, the agency of events and live-marketing – for example for creative communication concepts, live campaigns, side-events, trade show design, promotion etc. And thus the agency is currently working intensely on more than 10 projects in their different German offices.

“We are very pleased that our clients trust our high quality standards and the possibility to implement our creative concepts as great experiences”, Colja M. Dams, CEO of VOK DAMS states.

Just in time for the trade show, the update of the popular City Guide App for Frankfurt is available for free at the App Store for both iOS and Android)!