Product Details

Vendor Details

Qualtrics

www.qualtrics.com/

Founded 2002

United States

About Qualtrics Research Core

Qualtrics Research Core (RC) is the top rated online survey tool to capture, analyze and act on data. Our flexible platform features makes it easy for you to build beautiful, complex surveys with drag and drop ease. You are in control. Leverage 100+ question types, embedded data, branching, display logic, quotas, email triggers, mobile and offline compatibility, randomization, and all the advanced features youll ever need. Starting price at $299/year.

Qualtrics Research Core Reviews
Recently Reviewed!

Survey platform with the most functionality, although drawbacks for some research designs.

Jan 03, 2018

Grace DiDomenico D.

Lab Manager

Used the software for: 2+ years

Reviewer Source

Source: Capterra

4/5

Overall

4
/
5

Ease of Use

4
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Pros: Out of the all the survey platforms I have tried (survey monkey, wufoo, google forms etc.), Qualtrics has the most flexibility and functionality, without compromising the intuitive, user-friendly layout. Building surveys is painless, and when building more complicated surveys, I never hesitate to call the support team because of the short wait time and COMPREHENSIVE, USEFUL HELP.

With the `Library, we can store surveys, blocks, and questions, which can be copied, edited or referenced in future projects. We have a personal libraries, and shared lab library.

`Scoring saves us days of data cleaning. We can score a survey multiple times for different categories we create (ex. categories like Depression Score, Hopelessness Subscale Score). We also can customize the point value of the question items. This is important when the Likert Scale does not follow 1-5, or when a question needs to be reverse coded. When we need more advanced/customizable calculations we use embedded data (ex. converting sum to word labels depending on cutoffs). With scoring features, data can be expertorted and ready for analysis with VERY MINIMAL data cleaning.

Before I explain the cons, I want to lead with saying support is always open and grateful for feedback and has even reached out to speak with me about what features I would like to be added.

Cons: Although useful, scoring is cumbersome, and confusing. 1. 'Scoring' does not automatically set the items point value based on how it is recoded (items need to be reverse coded when inputting AND scoring). 3. Scoring does not stay with a survey when added to library 4. Scoring also has glitched numerous times not allowing me to create new scoring categories. Support has yet to reach out to me about a solution (over 8mns later).

Embedded data (ED) also causes issues. 1. ED is case sensitive, so you must be very careful when inputting ED in logic or piped text. Often my logic is not working, or data is wrong, simply because I have an extra space at the end of my ED. Qualtrics should add the ability to choose ED you set from a dropdown eliminating this problem 3. ED has glitches for me not allowing me to view certain dropdown options in Survey Flow (also unexplained by Support)

Survey flow is also quite cumbersome. When working with a complex survey (a lot of logic/branches/ED) it is hard to navigate. Survey Flow should have a side bar of levels for easier management. Survey flow would also benefit from having a 'checker' for incorrect logic or ED, keeping me from having to use the trial and error method.

Other features I would like to see to the platform, 1. conditional formatting for email triggers. 2. ability to breakdown a survey report by individual 3. ability to link surveys reports together to look at data over time (ex. weekly report of anxiety symptoms).

I've been using Qualtrics for over a year and all I can say is WOW!

Nov 27, 2017

Virginia M.

Social/Clinical Research Specialist

Higher Education, 501-1000 employees

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The intuitive, user-friendly interface makes building surveys a breeze. There are many different question types to choose from so it's easy to find one to fit your needs, and additional survey options (such as branching, embedded data, customized messages, email triggers, and more) make the instrument very versatile. Qualtrics is also modern looking and mobile friendly, and I have seen survey response rates increase since its inception.

I have had the pleasure of working with several Qualtrics employees during implementation and found them to be extremely helpful and professional. No matter what I ask, they deliver, and quickly too! Even when I think I have a problem they can't solve, they come up with a solution that works. I also appreciate that the product is constantly evolving and making improvements based on customer feedback.

Cons: Depending on the amount of data, the Report interface can be slow to load. Also, when exporting reports to a word document or PDF, the graphs sometimes appear blurry and can be difficult to read.

Overall: The product is intuitive, easy to use, and the online training videos made the system easy to learn as well. Implementation went very smoothly thanks to the Qualtrics employees that worked with us on setting up single-sign on and our more complex surveys. The surveys look modern, and the questions are versatile (which makes it more fun to take surveys). In my opinion, this has led to higher response rates, overall. It's also easy to analyze the data and send out reports.

I love experimenting with new ways I can use Qualtrics every day!

Mar 31, 2018

Jason H.

Manager of Academic Enterprise Systems

Higher Education, 1001-5000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I literally use Qualtrics for everything but surveys. We use it as a form tool, quizzing engine, LMS course enrollment, and so much more. If you want to capture any type of data from a customer and literally do anything you want with it, you need to take a good look at Qualtrics.

Cons: One feature I wish was available in Qualtrics would be the ability to use 'Switch' statements in the survey tool. It's set up so that you have to use tons of 'If' statements to set embedded data (variables) to specific data.

Overall: We have started to use Qualtrics and its API to capture data from users and then pass that data into our other systems. We have been developing so many ways to automate processes on our campus and Qualtrics is becoming the engine that drives the automation, but also the main interface for the end user. For example, we have been using for self enrollment for certain faculty development courses. A faculty member goes to a registration page, which is actually just a Qualtrics form, fills out a little data and then clicks the Registration button. The faculty member is then automatically enrolled in the selected course in Canvas. That's just one small use case that saves a bunch of admin time.

The Gold Standard

Sep 12, 2018

Jennifer P.

Customer Experience and Insights Analyst

Telecommunications, 201-500 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Where to begin? Qualtrics is truly the gold standard in survey software. They have built an exemplary product over the years and keep adding more inventive features to be a whole system solution. Unlike other softwares that are either easy and basic with limited functionality or powerful with a steep learning curve, Research Core is both easy to use at a very basic level and has the power to handle any sophisticated needs you can think of. I've yet to run into a way to survey that the software can't pull off.

Cons: The only thing I can think of is one time that I found an incomplete answer in the knowledge base, but that's me REALLY trying to think of a negative.

Overall: Another thing to consider when evaluating Qualtrics is that they have an incredible support team. From your account manager, to your success manager, to the random people you connect with within the support organization, everyone has been stellar. I know that if I have a problem or even a random question, they will make sure I'm taken care of. It's a great relationship and they really care about each of their customers on an individual level.

A very powerful survey application, very intuitive to use! Extremely flexible, superb support

Sep 04, 2017

mark h.

Academic Technology & Instructional Design.

Education Management, 5001-10,000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

4
/
5

Features & Functionality

5
/
5

Customer Support

4
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The broad variety of question types, the generally intuitive inteface that lets you start simply, but encourages you to explore its more poweful features. I like the ability to easily get data out in a variety of formats (SPSS, CSV, etc) and add Tableau support was a huge plus!!! The ability to customize the look and feel is very nice, and the flexible distribution options (email, anonymous links, etc) work very well for us. The ability to embed objects in the GUI Editor is awesome, we have built training, teaching modules in Qualtrics without advanced tech help just because the tools are so easy to use!!

Cons: the Table of Contents tool is limited by rules put on place for surveys. We'd like to see educational options settings that would allow more creative use of Qualtrics for educational use.

Overall: great survey tools obviously, but we have built some wonderful educational applications as well

Without the flexibility of Qualtrics we would never have even tried to create these apps on our own.

Qualtrics: More Than Just a Survey

Aug 15, 2016

Jason H.

Manager of Academic Enterprise Systems

Education Management

Used the software for: 2+ years

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

4
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I love how granular you can get with every type of action you want to perform. You can use general methods for logic, or create your own with ease. Qualtrics is can be generic as you want, or as customizable as you need.

Cons: I wish Qualtrics wouldn't charge for additional question types. For example, add the form upload and signature question types, you have to pay a fee for each.

Overall: Qualtrics is much more than survey software. In fact, I use it for everything but surveys. I've begun the creation of Quick-Help support tool that is powered by Qualtrics. A user is taken down specific path based on his/her individual needs. After entering the needed information, emails are fired off to the people who can fulfill the user's request. The ability to use Qualtrics as my own kind of ticket support system is crucial to fulfilling our users' needs in a systematic and efficient way.

Recommendations to other buyers: www.qualtrics.com/support is the source for everything you need to know about this amazing software. This page has excellent how-to videos and other documentation to help you get up and going.

Pros: It handles all phases of the online data collection in a variety of modes, whether surveys are distributed by email, posted online, shared via social media, etc. Developers make constant improvements and welcome input from users. It includes a lot of lesser-known but very handy features that improve the experience for survey respondents and researchers alike. Although it's mainly point-and-click based, it does allow some customizations with html, css, and javascript for those who are familiar with them. The design control is user friendly; with Qualtrics it takes little effort to create visually appealing online surveys and forms! Finally, in an enterprise account like ours, the number of different options that can be enabled and disabled for users sets Qualtrics far apart from other tools I've used.

Cons: I would like to see a little more customization available for standard respondent messages, and enhanced validation between numeric fields and with calculations. Bounced email diagnostics would also be very helpful to have.

Overall: Streamlines and expedites the collection, analysis, and dissemination of large volumes of data across the organization, putting staff in closer control of their projects.

This product is offered to students and staff at my university to use through our single sign-in.

Jun 08, 2018

Heather W.

Therapist

Mental Health Care, 5001-10,000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

4/5

Overall

4
/
5

Ease of Use

4
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Trackability and ease of statistical evaluation when you're not a math-minded individual. There are plenty of "how-to's" and user instructions for producing high quality surveys quickly.

Cons: How the contacts work for adding more contacts to a signal distribution. Also, there is some trouble in getting the import function for .csv files for contacts.

Overall: As an Outreach Clinician on a college campus I frequently have to get opinions, interests, and availability of multiple contacts in a variety of demographics and as a user I am able to share others contact databases and view ongoing projects. Using this as an RSVP function allows me to gather interest, plan events, take reservations and easily reach out to respondents who have/have not responded (but it would be easier it more contacts could be added to ONE distribution after the fact to reduce the number of them that have to be sent when there are stragglers.)

Excellent experiences with Qualtrics!

Jul 16, 2018

Kathleen C.

Data Analyst

Utilities, 51-200 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

4
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: This software is very easy to use. When working with people with various skill levels, it's nice to have a system that anyone can learn. We really like the variety of question types and the ability to create custom reports from the data.

Customer service is also outstanding - whenever I've had an issue, they've been able to talk me through it fairly quickly. The support reps are very well trained. The support site is also great.

I also know from past experience that Qualtrics does look at suggestions sent by users , and I appreciate that they have implemented changes to the system based on user feedback. Because of that, I always encourage people to let Qualtrics know if there's an issue or if there's a feature they'd like to see.

Cons: We're a non-profit and it's a little pricey; I wish they had smaller packages for non-profits and small organizations, or monthly options for some features (i.e. SMS messaging - we only need this a few times a year.)

Overall: An easy to use system that not only collects data, but allows us to also create reports - both reports that we can export, and reports that we can share via link.

Qualtrics Gets It

Jan 18, 2019

Ryan O.

Software Architect

Religious Institutions, 501-1000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

4
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Qualtrics is well run from top to bottom. Their products are excellent, intuitive and are capable of supporting customers of all variations. Unlike so many companies that get one thing right and then drop the ball in another area, Qualtrics excels at every level. Their software is excellent, their integration support and API is excellent and their support is hands down the absolute best in the tech industry. There's really no question in my mind why they were gobbled up before they could complete their IPO.

Cons: Because I typically have to deal with low level interaction with Qualtrics (APIs etc.) my ONLY complaint is that they have a lot of undocumented features. However, their support is THE BEST and they always help me through finding those features when I need them.

Overall: We leverage the Qualtrics Research Platform to drive key decisions for the overall direction of our organization, assess the needs and well being of those associated to our organization and on and on. We truly cover the full spectrum of use with this product and it has been absolutely critical in the decision making process and in helping us drive forward in our work. Qualtrics simply has it together.

Powerful survey tool with user-friendly interface

Aug 20, 2018

Verified Reviewer

Research, 5001-10,000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The functionality of Qualtrics has dramatically improved over the past five years. There is now much more flexibility in customization, saving questions to blocks and libraries, analysis and reporting, and even appearance. There is a big range of question types and lots of options for customization for each question, and it's easy to drag-and-drop to rearrange the survey. There are some powerful analysis tools and you can easily download your data in different formats (CSV, TSV, SPSS, XML, etc.).

The user/survey-taker side is clear and has been problem-free for our needs.

Cons: Can sometimes run into issues with scrolling and saving changes to surveys when using Qualtrics on my iPad.

Excellent Platform

Apr 26, 2018

Chad Ian P.

Personnel Psychologist

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The analytics options for performing certain data manipulations in the system before exporting data makes developing reports a very quick process. I love the chat-based support function as well.

Cons: I find it odd that when removing (decrementing) cases from data sets, as I always do to remove preview data, that the time that the system takes to update numbers is rather long. I chatted with product support one day and was given a work-around (i.e., add an embedded data survey block in survey flows), but is still odd.

Overall: In this day and age, having mobile-friendly administration of data is key. This massive organization uses many data collection products/vendors, but Qualtrics is the only that I know of which works mobile administration into processes so easily

Qualtrics is a great tool with a minimal learning curve

Apr 22, 2019

Alex F.

Account Manager

Hospitality, 1001-5000 employees

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Hands down what stands Qualtrics out is its dynamic versatility. In my experience primarily as surveying and intake software used as a stand alone to monitor organic inbound interest. However that really only scratches the surface of its many use cases depending on what problem you're trying to address.

Cons: There is a definite learning curve when first either building, or retrieving, surveys and their respective results. Like any powerful tool, it takes some mastery however early on it should be noted that whatever data comes from a project will naturally change if you later need to edit that project. This can be a little frustrating while you're first getting the hang of its features.

Overall: Overall this is a powerful, versatile, highly recommendable tool. While it takes some getting used to, it offers a wide range of customization which helps fit a variety of needs and use cases.

I have been using this program for about 5 years and find it to be essential to my business.

Jul 13, 2018

Sharon H.

Independent Business Owner

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Software is fairly intuitive and support group is great at answering questions quickly. Customer support has really improved over the years. You just have to call to get a person quickly. Generally very knowledgeable.

Cons: Takes some time to get familiar with the software. Online chat is slow probably due to lack of staffing. If you want help you have to call. They add new things constantly, hard to keep up, but that is actually a good thing.

Overall: I am able to conduct research for customers that I used to contract for. It helps my business and keeps me up to date on a number of new methodologies. I am focusing on B2B customers now and this is a very helpful tool for both conducting surveys and analyzing the data.

Qualtrics is great!

Mar 13, 2019

Natalia A.

PhD Student and Graduate Research Assistant

Higher Education, 1001-5000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Qualtrics is very robust. It has so many functionalities that I cannot think or any data collection process that it could not meet my needs. I can always collect exactly what I want.

I love creating surveys in Qualtrics. The customer support is the best I have seen. The help/resource page is extremely comprehensive and easy to follow.

I have fun building survey in Qualtrics.

I always say: "These Qualtrics people know what they are doing!"

Cons: Sometimes it takes too much html coding to achieve the perfect look you are trying to achieve - complex font and style formatting are a bit time consuming at times.

Qualtrics, while a little tough to get a hang of, is incredibly functional and adaptable.

Aug 01, 2018

Corey A.

Research Assistant

Research, 1001-5000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

4/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: What I like the most about this software is that once you get a hang of the smaller quirks and settings, you are able to do incredible things in terms of survey design and distribution. The ability to design complex experiments with logic branches and switches that are triggered by the number of people that have taken the survey or even answered a specific question in a specific way is extraordinary. Even with all of this that I've mentioned, almost everything is done without the need of knowledge of javascript - something very intimidating to many.

Cons: What I like least about this software is that it has a rather shallow learning curve - that is, it takes a long time to get used to its quirks. Slowly but surely you will become comfortable, but it is only once you have taken the time to read through their guides or done enough trouble shooting yourself.

Overall: I benefit from the ease of survey design, and my research benefits from the complexity of surveys that you can design!

Powerful Tool for Data Collection

Nov 21, 2018

Amber H.

Director

Education Management, 11-50 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Qualtrics allows for the creation of basic up to advanced surveys, with a robust platform that is there when you need it, but optional when you don't. I appreciate that Qualtrics has predictive tools such as suggestions for the type of question and even for the available answers. It is easy to rearrange questions and while there is a small learning curve, using tools such as "flow logic" for advanced options. Further, the tool provides options for organizing your surveys and makes it easy to deploy/close them from the site.

Cons: While the survey setup is relatively easy, downloading data can often be burdensome and time-consuming. For my work, I often want to drill down and few answers based upon a selected response, but while viewing it on the website does not take long, compiling and downloading a PDF report is something that I don't look forward to doing.

Overall: Create surveys and analyze data at a basic to advanced level.

Cons: At first glance their workflow is different from other survey software vendors out there. But reading some articles on how to achieve advanced survey objectives, it totally makes sense.

Overall: I've been using survey software for almost 10 years now. We recently switched to Qualtrics from Fluidsurveys (acquired by SurveyMonkey) and have absolutely no regrets. Building surveys is extremely easy and their library with predefined choice options & questions is a real time saver. Via their API we are able to present survey results directly to clients through our own platform. Yes, maybe Qualtrics is a bit more expensive than other SAAS solutions out there, but I haven't seen any organization delivering support as good as they do. We are a small professional services firm and at first I thought Qualtrics was (purely) focused on large enterprises. But honestly, I feel like a real valued customer.

Recommendations to other buyers: Before you start building your first survey, please watch some of their "How to" videos. This will get you up and running in no time.

Formatting a survey on your own is easy even for more complicated tasks.

Jun 15, 2017

Deena K.

Research Assistant

Used the software for: 2+ years

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

4
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Pros: It's flexible. It has options for online and offline surveys. Importing questions from previous surveys is seamless, editing and reordering questions is simple. There are built-in features for a wide range of question and response situations. Qualtrics overs 24-hour support and tutorials for complex programming tasks to get you the design you need. The support staff are professional, friendly, fast and knowledgeable.

Cons: Ocassionally I've run into glitches and had to delete and re-enter questions to get rid of an issue. Editing (and re-editing) wouldn't fix the issue.

The Best...Simply the Best!

Aug 18, 2016

Daniel G.

Head of Research

Used the software for: 2+ years

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I like the people the best, but the software is intuitive and easy to use. It's like and Apple product, you don't really need a manual to use it right out of the gate.

Cons: I don't like finding out that something changed when I log in. I would rather have been told ahead of time that things were changing and I should expect X Y or Z.

Overall: I always get great service and support from the support line. They are focused, professional and help to solve any issue that I have.

Recommendations to other buyers: Keep hiring great people and communicate more proactively. You have a great product. Don't lose sight of the power of relationships. Your people and your communication style drives great relationships.

Very intuitive, easy to customize and use, user friendly and best research tools

Qualtrics is a sophisticated, reliable and very user-friendly software that I use every day!

Jul 15, 2017

Daniel B.

Online Learning Researcher

E-Learning, 5001-10,000 employees

Used the software for: 2+ years

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

4
/
5

Features & Functionality

5
/
5

Customer Support

4
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The feature of Qualtrics I like the most is that the sky is the limit in terms of it's versatility. One can make a very simple, straight-forward survey or one can use sophisticated logic and make a very complex survey. This versatility allows me to use Qualtrics for any job I have.

Cons: In it's current state the Insight Platform reporting features are less-than ideal. They are making progress and things are getting a little better, but there is a long way to go. I still am not able to customize my graphs using the reporting tool like I really need to do.

Simple Survey Site

Dec 11, 2018

Ian B.

Senior Account Executive, Team Lead

Computer Software, 501-1000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

4
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I like how you can take surveys on their platform in real time and from a mobile device. Their surveys allow you to contribute feedback to shape the design of cool products/tech and other research.

Cons: Sometimes it's slow which makes completing the survey a little tedious. Also sometimes you will be half way through a survey before it finally determines you weren't a fit for the survey in the first place which can be annoying.

Overall: Overall it's pretty seamless and I would recommend it for researchers who need to conduct surveys and polls of the general public.

Above and beyond

Aug 02, 2016

LORI R.

RESERACH MANAGER

Media Production, 501-1000 employees

Used the software for: 2+ years

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

4
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Easy to use. Engineers are open to changes and challenges, upgrades and upsets :)

Cons: The newer reporting system only allows one question per page, so reports can be very long, we sometimes have 300 questions~

Overall: The Support group is amazing. No matter when I call they are kind an caring. You can hear the smiles in their voices and each one seems to really love their job. Yesterday and today Mark helped me with a particularly involved survey flow, and his suggestions and information led to the best outcome for us. And of course, the annual summits are unbelievable!

Recommendations to other buyers: Make sure that you present all of your unique requirements / features needed to get the best results.

Qualtrics tool's and services are amazing! The tool is efficient and customer service is world class

Jul 18, 2016

Harres M.

Research Manager

Marketing and Advertising, 10,001+ employees

Used the software for: 2+ years

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The technology is user friendly and the customer service is world class. I have colleagues and individuals from other industries always asking me about this technology. I have been able to increase my productivity and the quality of work deliverable with Qualtrics. My team has been able to accomplish much more than we could have imagined in such a short amount of time.

Cons: I'm a tough customer but this is one of the few products that I couldn't find any cons. I'm impressed.

Overall: I have been using Qualtrics for over two years and it has been one of the most useful tools I have ever used in regards to marketing research and business analysis. The technology is user friendly and the

Recommendations to other buyers: If you're interested in research, business analysis, market research, inquiring customer satisfaction, and delivering high quality reports with a click of a button...this product is for you! I don't think there is a product like this on the market. Even the customer service/support team is world class. Thank you Qualtrics!

Excellent tool for surveying

Mar 30, 2019

Verified Reviewer

Research, 51-200 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Qualtrics provides a variety of great tools for conducting research. Qualtrics Research Core makes it extremely easy to create a survey to assess the needs of your audience or to find out the habits or activity of a population. This program is great for a wide variety of applications. We use it very frequently and are always very pleased with the ease of use, the power of the program, the results that it provides and the analysis of the results. This program makes the data collection aspect of my job very easy, and the results it provides are simple to understand and allow us to easily apply it to the research we are conducting.

Qualtrics also provides feedback for survey optimization to make sure that the survey will work properly on a wide variety of devices. This is nice to see since we want to make sure that all of the participants are able to easily give us their feedback and complete the survey rather than quit halfway through due to a technical issue.

Cons: I have yet to find any significant cons that aren't a result of my inattention or mistake. This software works great.

Overall: Overall, this is a great tool that I would highly recommend!

Surveys Made Easy

Nov 12, 2018

Rebecca S.

Learning Technology Support Manager

Higher Education, 1001-5000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Qualtrics is very easy to use and puts the ownership of survey creation and data collection in the hands of the surveyor. With Research Core you get all the bells and whistles without any added stress of learning a new tool. In a matter of minutes you can create a survey and begin collecting data. Implementation was a breeze with dedicated training and guidance from Qualtrics. We recently changed our authentication method and Qualtrics Support did a great job in getting our login changed over in a matter of minutes. AMAZING!

Cons: My only complaint about Qualtrics is the creating or sharing of survey distribution lists. They are easy to create/use, but our institution does not have them readily available for use.

Overall: We were a campus that used SurveyMonkey and researchers would send their survey to our office to create, distribute, and generate reports from. Now with Qualtrics each researcher has their own account and create, distribute, and review data at will. It has dramatically increased our utilization of the survey tool and created less complications for our IRB committee to review products in. Now the data is safe in the hands of the researcher and not a third party. We are thrilled with how easy Research Core is to use and how well the product is being adopted!

Essential Tool in the Research Arsenal

Oct 03, 2018

Nate C.

Assistant Accounting Professor

Higher Education, 1001-5000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I am a research-active academic who frequently conducts research via both survey and experimental methods. Qualtrics is an essential tool in this process. I found the learning curve to be gentle, allowing me--without prior experience or time spent reading detailed instruction--to quickly assemble surveys with various if/then branches and other formatting needs without much time or trouble. The same is true of my experimental work, with the Qualtrics platform allowing me to easily randomly assign participants to different versions of my surveys. Despite the ease of use, the platform also allows some pretty powerful customization using custom coding and formatting. I've taken advantage of these additional advanced features in the past and have been impressed.

As opposed to some other competitors in this space, I also like the Qualtrics branding stays in the background when participants follow the link. Custom branding is allowed so that your own branding can appear on the landing pages.

Cons: I know it may not be particularly helpful, but in my experience using this platform I have yet to find something that I dislike.

A step up from Survey Monkey

Dec 18, 2018

Becca G.

Learning Specialist

Higher Education, 1001-5000 employees

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

4
/
5

Features & Functionality

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: It generates extremely professional looking surveys and results are exportable to csv format if you want to make an Excel or Google Sheet or directly into SPSS for advanced statistical analysis.

Cons: A few features weren't self-explanatory, but quick Google searches turn up instructions, usually a Qualtrics help page.

Overall: We use Qualtrics for student satisfaction surveys for our coaching and tutoring programs, events and workshops, or to poll students regarding needs, ideas for services, etc. As a doctoral candidate and researcher, I use Qualtrics to deliver a digital version of survey instruments and filter and export my data dor use in SPSS. I use it multiple times per week.

Great survey software

Oct 16, 2018

Lon D.

Assistant Dean

Higher Education, 5001-10,000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: This is a very powerful program for creating and distributing surveys. On the surface it is fairly user-friendly, however, there is a depth to this program beyond what you see on the surface that can be incredibly useful. That said, customer service is really amazing and is willing to quickly assist when there is a question about doing something with the program that is not just your standard survey creation.

Cons: It is difficult to understand the depth to this program without some significant time spent or communication with customer service. The settings/tools are a bit kluge unless you fully understand the "language" of survey creation and the research it supports.

Overall: Our University owns an enterprise license for this software program so it is readily available for our use. Recently I had difficulty with a survey b/c the results were not reflecting what we thought we had done with the distribution of it. That said, it was user error and through GREAT customer service we discovered what had happened and chose to close it out and distribute a second one that was formatted correctly. I have now used this program for well over four years and would highly recommend it to anyone needing a survey tool for gathering data/information. Great program!!

Pros: It is intuitive. The data and analysis and reporting features are very helpful and easy to use. Sharing is nice. Integration with other products is useful as well.

Cons: As much as I like new features that are rolled out regularly, it is nearly always an additional cost and very costly at that. I see cool things and then realize that it is going to take a big meeting with our university to even consider the huge cost.

Overall: Ease of use and good reporting.

Qualtrics Survey Software

Aug 22, 2016

Karen H.

Program Coordinator, Sr.

Education Management, 11-50 employees

Used the software for: 2+ years

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Versatility. We use it for class registration and follow-up evaluations.

Cons: It would be nice if we could consolidate duplicates on more than just email because many of our participants share an email with each other or use them to register their employees.

Overall: The software is very user-friendly and versatile, and the customer support is very good. The new platform makes it even easier than it was when we started using it.

Recommendations to other buyers: It's the best solution we have found for the many things that we do to gather and store data.

Qualtrics is awesome

Aug 11, 2016

Heidi M.

Principal Professional for Assessment

Hospital & Health Care

Used the software for: 2+ years

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

4
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The software has great functionality. Qualtrics provides exceptional training and tips. The customer services is outstanding.

Cons: There are some limitations in the area of question design. Specifically with options for how you would like responses.

Overall: Besides having a great product, I have consistently had excellent service with Qualtrics support. Of the many different survey software packages I have used, Qualtrics is the most nimble, intuitive and useful.

Recommendations to other buyers: It really is the best out there.

Easy-access questionnaires

Mar 07, 2018

Alexander A.

Researcher

Used the software for: 2+ years

Reviewer Source

Source: Capterra

4/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

3
/
5

Customer Support

3
/
5

Value for Money

Pros: Qualtrics is pretty powerful, yet it remains "accessible," with a very easy learning curve. At its essence, it is a backend for designing questionnaires. Basic features include your typical types of questions (multiple choice, radio boxes, checkboxes, free-text entry, etc.). Advanced features include display logic and sub-questionnaires. You may distribute via email invitations and monitor questionnaire completion. Finally, it has some rudimentary analysis tools that can give you some descriptive statistics. Export options include .CSV, if you want to get the data into Excel or some other tool for more complicated analysis.

Cons: Don't try to do anything fancier than descriptive statistics. But you can export data pretty easily to do analysis and/or visualization elsewhere.

I love the software.

Jun 07, 2017

Fregenet A.

Research Specialist

Education Management, 1001-5000 employees

Used the software for: 2+ years

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

3
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: It is easy to navigate and get things done. I love using the software because there a lot of options I can use to meet my research needs. The improved version looks nice too.

Cons: It is so slow moving from one tab to another. It doesn't have the open in a mew tab option too. It would have been so much helpfull if it had the later function.

Overall: It keeps my research organizationed. The different options makes it easy to work with.

Amazing Survey Tool!

Dec 09, 2018

Syrine J.

Analyst

Higher Education, 5001-10,000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I utilize Qualtrics to collect an array of institutional and employee data. It is easy to build and export your data. They also have updated and given a guide that tells you ways to improve your survey before you publish it.

Cons: I can't think of any because they seem to always have a new feature update to keep the platform fresh and competitive.

Qualtrics, Surveys for researchers

Oct 06, 2016

Allen L.

Business Analyst

Higher Education, 1001-5000 employees

Used the software for: 2+ years

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

3
/
5

Features & Functionality

5
/
5

Customer Support

4
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Great for Researchers

Cons: Quotas

Overall: We used qualtrics for product prototyping, and to create business automated processes. We've even used it to diversify classrooms. Do NOT compare them to Survey Monkey! They are so much more. It's not just about the interface. It's about the Data analytics.

Recommendations to other buyers: Get this product and use it immediately. Take advantage of the native email system built within. If you rely on your own email system you'll be missing out on much of what the product can do.

Great survey platform which can be customized and includes many useful options

May 21, 2018

Roee L.

Graduate student

Used the software for: 1-2 years

Reviewer Source

Source: Capterra

5/5

Overall

3
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Option to add Javascript

Very flexible with many options

Great support

Works well for consumers

Integrates well with web services

Great preview, including for mobile

Cons: Adding javascript is possible but not very convenient.

In some cases, the website does not provide information (for example when closing responses in progress, it's not clear when all responses are closed)

Many export formats is a plus, but variable names are not consistent across formats

I have encountered bugs several times in the past.

What would I do without Qualtrics?!

Jul 30, 2016

Kristin G.

Education Management

Used the software for: 2+ years

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

4
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Extremely user friendly program. Powerful platform to field surveys with any and all question types. I have gotten extremely helpful, knowledgeable, friendly service with my questions about survey design, account issues, and email recruitment very time that I have contacted the Qualtrics support staff.

Overall: Qualtrics Insight Platform is a vital tool for my research and teaching. I have fielded numerous surveys, and Qualtrics has had every feature I needed for any question type I wanted to include and any panel design I wanted to utilize. Also, the Qualtrics support staff has been willing and able to help me with any question I had about complex survey designs. Finally, Qualtrics is so easy to use that I teach my undergraduate students how to design and administer surveys for one of my classes.

One of the best survey tool in the market

Feb 10, 2018

Verified Reviewer

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

4
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Qualtrics is a very intuitive and user friendly tool to build and launch a survey in few minutes.

It offers the possibility to use different question types and logic in the survey flow. It's easy to build the questionnaire you need using its set of functionalities. There is the possibility to track respondents and send reminders, through email invite. Support team and e-learning platform are offering a first class service.

Cons: For the time being there better tools for Conjoint Analysis and Max Diff analysis.

Reporting functionality is ok, but could result most proficient to download raw data to build visualizations with other tools.

Overall: Advanced survey functionalities

Best in Class survey software

Aug 14, 2018

Verified Reviewer

Higher Education, 1001-5000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: This software is very user-friendly and powerful. It can do almost anything you like. In addition, the support is very helpful in terms of letting you know how to get some of the advanced features working.

Cons: Working collaboratively at the same time with a colleague is not possible.

Overall: My overall experience has been positive.

Qualtrics is one of the most user friendly pieces of software I have ever used.

Jan 02, 2018

Peggy W.

Staff Development

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Pros: User friendly, but very capable of doing complex steps. The help documentation is very thorough and easy to use.

Cons: A little hard to understand where to go to find help documentation now with all the products showing up. We just have the Survey product and you need to use the Research icon to get to help for Surveys.

Best Online Survey Software!

Feb 23, 2019

Kelley R.

Assistant Professor

Higher Education, 5001-10,000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I absolutely love using Qualtrics when I collect data because it seems like I can be as creative or complex as I'd like in my research/survey design and Qualtrics has the options to match. This software is also what I consider to be "intuitive" which makes developing and administering surveys so much easier (I don't have hunt down advanced options in multiple sub-menus). I also like the (relatively) new data and analysis options to do some quick/simple analysis within Qualtrics.

Cons: Sometimes the software lags and has "error" messages. This can be a bit annoying; however, it hasn't caused any true issues with my usage of the software.

Qualtrics and Vocalize do what I need and do it well...

Mar 16, 2018

Joel M.

Director - Product Mgmt and Customer Insights

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

4
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

4
/
5

Value for Money

Pros: Powerful and easy to use. I wad able to easily construct a survey, distribute out and setup a powerful dashboard to visualize the results.

Cons: Some parts are complex and a little buggy. The online documentation is not always complete. Reports could be more intuitive. Dashboards should be sharable without licenses.

Always Excellent Customer Service!!!

Oct 18, 2018

Daniel H.

Knowledge & Information Manager

Higher Education, 5001-10,000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Ease of use, Great Help / Knowledge Base information.

Cons: N/A I have not been able to find any issues that would make me change from using Qualtrics!

Overall: For many years utilizing this software, it has only improved! The ease of use and flexibility it second to none! Its collaboration features are great. It functions well with other programs for data analysis.

One of the best priced and best developed survey tools on the market

May 30, 2018

Verified Reviewer

Hospital & Health Care

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

3
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: The functionality and ability to create comustomized surveys with Qualtrics is beyond that of any other software I've used. I think what makes Qualtrics stand apart from other programs is that is can be used and appreciated by novice tech users to skilled coders. If you want to make a quick-and-dirty survey tool, it's got you covered. If you want to use API and embed your survey into your website and receive real-time data analysis, you can do that, too. The ability to buy a single subscription for your entire organization can make this very cost effective, too.

Cons: I've only contacted Qualtrics customer support once for a connection issue I couldn't resolve on my own. Unfortunately, they rely on the email us your issue and we'll get back to you method of troubleshooting (albeit, along with a plethora of FAQs), and I never received a response. It seems like that happens more often than not (and definitely more than it should) when using this type of customer support method.

Robust research tool with advanced logic and embedded features options.

Mar 27, 2019

Brad P.

Sr Experience Researcher

Automotive, 1001-5000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: Contains a wide variety of question options, logic branching capabilities and display options. Combining these with site intercept features makes for a powerful research tool.

Cons: Some new users take time to get up to speed with programming it but it's because you can do so much with the tool.

I use Qualtrics to collect applications for scholarships and use the data for reporting.

Nov 07, 2017

Ashley M.

Program Coordinator

Education Management, 11-50 employees

Used the software for: 6-12 months

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

5
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I love the ease of using Qualtrics. The interface is very user-friendly and quite self-explanatory. I can add as many questions as I'd like and customize them individually. I love the ability to look at responses in real-time, without waiting until my survey is complete. This system as allowed me to streamline our scholarship application and reporting processes, instead of doing the two separately.

Cons: I think the software is great, however, I would love the ability to personalize the design layout. Sometimes our surveys can look very cold and general, so it'd be great to add more color, etc. I do not think this outweighs all of the great things Qualtrics does, it would just be a way to put it on the next level!

Overall: I have the ability to create a survey and distribute it almost immediately! I can also copy previous surveys so I'm not "recreating the wheel". This has made my life much easier and made the most of my time in terms of surveying. It's great to have this software at my fingertips and ready to go at all times!

transferring surveys

Mar 01, 2019

Barb S.

Administrative Associate V

Higher Education, 10,001+ employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

3
/
5

Value for Money

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: the software is pretty user friendly and intuitive, however some things are not.

Cons: the cost has risen to levels that may be prohibitive

Overall: We love the software and use it frequently. Surveying staff and students, managing the surveys when staff leave so that the data, that may be longitudinal, can be accessed (via transfer or other means).

Professional and effective research tool

Apr 15, 2019

Stacey S.

Program Specialist

Higher Education, 1001-5000 employees

Used the software for: 2+ years

Reviewer Source

Source: Capterra

5/5

Overall

5
/
5

Ease of Use

5
/
5

Features & Functionality

5
/
5

Customer Support

Likelihood to Recommend:Not LikelyExtremely Likely

Pros: I use this regularly for research projects, and became research core certified with Qualtrics. It's an effective software with a lot of options for researchers to collect the best and highest quality data possible.

Cons: I have found limitations using it. We tried to use it as an application software for interns, and that really wasn't within its capabilities, although we made it work. There have been a few other problems I've taken to customer service only to find out that it wasn't something the software could do, and was surprised that it couldn't because they seemed like basic requests.

Overall: Creating surveys and collecting data for research at a university.