Raymond James puts four investment vets up to bat

Raymond James Investment Advisors Division has added four industry veterans as regional directors.

The division provides services to independent, fee-based registered investment advisors and other professionals — a model the financial services industry is moving toward, said Christian Williams, one of the new regional directors.

"This is the third inning of a nine-inning ball game; Raymond James is positioning itself to take advantage of this trend better than any other financial services firm," Williams said in a statement.

Raymond James also plans a media campaign beginning in September to publicize its custody services and options for hybrid advisers, InvestmentNews said. It will be "the single biggest media launch in the history of the firm," Bill Van Law, division president, told InvestmentNews.

Raymond James (NYSE: RJF), a financial services firm headquartered in St. Petersburg, reorganized in 2012, separating its custody unit from the independent broker-dealer business.