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Why have organic hits to my site suddenly started to fluctuate widely?

Hits to my website have been gradually growing over the last 2 years to a point where there was 1300 organics a day. Recently the hits crashed to 300 a day and stayed there for a couple of days. They then bounced back to 1300 a day for a few more days before crashing down to 300 again.

This has happened a few times now. Oscillating between two points. Its like the site is crossing a threshold of something, back and forth. I have looked at different parts of my site and every part is down by approximately the same percentage.

Is this with visits from all engines, or just one search engine? If it's just one engine but not the others, that points more towards something with the way one particular engine is looking at your site. If it's all engines, then it might be something more happening with your site itself.

You might also see if you can find any more specific trends. is it one section of your site that's going up and down in visits, such as one folder, while the traffic to the other folders are OK? Or some keywords that are fluctuating while others are fine?

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