Marissa Webb Debuts Her First-Ever E-Commerce Site

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J.Crew alum Marissa Webb is quickly making her mark on the fashion world with her one-year-and-one-month old namesake label. First, she presented successful Spring 2013 and Fall 2013 runway shows, then she got picked up by Barneys New York, and today she launched her own e-commerce website. The new shopping platform offers her entire Spring 2013 collection ($325–$1,595), and it's the exclusive retailer for her shoes. The footwear includes sleek pointy-toe heels and flats ($398–$498). We grabbed the designer of the hour for a quick chat about the site and what else she has planned.

Marissa Webb: It was important to stay with the DNA and branding of the Marissa Webb label. The layout is cohesive with the physical labels that go in the garments and the packaging. Black and ivory is a theme that runs throughout the brand in many forms.

ELLE: Why did you decide to launch e-commerce now?

MW: It was always in the plans to have a website. I think it's a great way for people to get to know you. E-commerce was the natural progression to be able to give more people access to the collection.

ELLE: What are some of your favorite features on the site?

MW: The site is very user-friendly and easy to navigate, which are important factors for individuals like myself who are not very tech savvy. Most of our social media platforms are easy to find on the site so people can easily connect with us. My current favorite feature or aspect is how personal it is. Not only was it lovingly designed by my small team, [but also] most of the people highlighted on the blog and Tumblr are personal friends of the company or my team, whom I consider family. It's real. It's not smoke and mirrors. We're still working out some of the details but I think no matter how long you've been in business, there will always be changes and new learnings that will impact the reason for change.

ELLE: How else to do plan to expand your brand?

MW: The brand is literally only 1 year and 1 month old. There's a lot on the horizon being discussed but nothing concrete. However, we do plan on expanding our retail presence for the upcoming fall season internationally and domestically.