ad:tech San Francisco

Dee Anna McPherson, VP Marketing at Hootsuite, will be speaking on a panel entitled "Cheat Codes for Marketers", part of ad:tech's Results Track.

"More followers doesn't necessarily mean more engagement, however, more followers could equate to more influence. Take a systematic approach to the most popular digital platforms like Facebook, Twitter, YouTube and Instagram to build your brand, boost your followers, and grow your business. While digital analysts typically exploit these design flaws to measure results, this session will share tips to use those flaws to boost digital marketing effectiveness."

Our event speakers

DeeAnna McPherson

VP of Marketing

DeeAnna McPherson is VP of Marketing at HootSuite, where she is responsible for leading marketing strategy, driving growth and building the global brand. Previously DeeAnna was VP of Marketing at Yammer, one of HootSuite’s App Directory integration partners, where she established Enterprise Social Networking as a new category of business software and helped propel Yammer to a leading market position, 300% annual growth and a .2 billion acquisition by Microsoft.

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