On-Demand Webinar and E-Book Package

According to the Content Marketing Institute, 70% of people would rather learn about a company from an article than advertising. Developing robust content with a thought leadership program poses significant opportunities for transportation and logistics companies to take advantage of this trend. But developing a plan for thought leadership can be tough – from mustering the resources to identifying a unique, relevant topic and maintaining a strong stream of content for it over time.

Not sure how to get started? Need to optimize or re-launch an existing campaign with a stronger thought leadership focus? Then this on-demand webinar and e-book package is for you! Join presenters Chris Saynor of eft and Jill Schmieg of Sol de Naples Marketing to learn about:

9 easy steps to launch a thought leadership campaign

The "Do’s" and "Don’ts" for creating, reaching your audience with, and evaluating a successful thought leadership program

A model for measuring ROI

And much more!

All registrants of this special package also will access to the eBook, "TMSA Thought Leadership Launch Kit."