Easy Photography Website Tips | The spring is finally here! We don’t know about you, but the past few months here at MediaNovak have been packed with tons of exciting new projects, priceless family moments during the holidays (and a shopping spree or two), personal victories, as well as a few challenges that made us grow and learn. If you’re anything like us, you’re slowly getting out of the winter slump, shedding layers of warm clothes, reorganizing your closet, and working on losing those few extra winter pounds. This is a great time to take a look at your website as well, and see how it’s performing, what’s working, and what needs changing.

We get it, holidays are one of the busiest times in a photographer’s life, so you might have been neglecting your website, but every once in awhile, you need to shake out your website’s welcome mat and clean the cobwebs to keep it working for you. If you feel as if your website is getting stale or heavy, we gathered some of the most effective design tips you need to know about before redesigning your website. Let’s dive right in!

Why Flashy Isn’t Always Better | Easy Photography Website Tips

There are many photography websites online right now, so it’s only natural that you want yours to stand out from the crowd. This is why many photographers choose to set up complex websites with countless colors, animations and other design elements that serve no real purpose other than to add that extra punch and keep the visitor glued to their screens. However, what often happens is that these elements end up overshadowing the photos they’re trying to showcase. Remember, your work is the star of the show, and a simple, elegant website will push it front and center where it belongs!

Limit Your Color Scheme | Easy Photography Website Tips

One of the first things a visitor will notice when visiting a website for the first time is the color scheme, and while using color is a great idea to emphasize important areas, communicate a particular message, set the mood, and reinforce your brand, using too many colors might overwhelm your visitors and detract them from noticing what’s really important – your work. When designing a portfolio website for a client, we usually advise them to stick to 2-3 colors.

First, you’ll need a background color – white or light gray is usually the best choice, as it will allow the content to stand out. Then, you’ll need your main color. You have free rein here, but you’ll want to choose a color that works well for your brand. Take a look at your logo, marketing collateral and other branded materials. If there is a particular color common for all of them, use it for your website to ensure consistency. And lastly, you’ll need an accent color. This needs to be a bold color you’ll use sparingly for the most important elements you want noticed first, like your call to action buttons.

Get Picky With Your Portfolio Page | Easy Photography Website Tips

Your entire website is a chance to showcase your style and creativity, sure, but your portfolio and the way you set it up will be the pièce de résistance, so to speak. Don’t upload every photo you ever took. Not only will it take forever to load, but it will also make your portfolio feel like it’s dragging on and on. Instead, limit your selection to the best examples of your work that showcase not only your skills and creative vision, but also your area of specialization. There’s no need include examples of wedding photography if you’re trying to brand yourself as a high-end fashion photography!

Keep Your Navigation Simple | Easy Photography Website Tips

Your website’s navigation bar is one of the most vital elements that can make or break your first impression. A recent study found that the short term memory can hold only seven items, so don’t clutter your navigation bar with too many links and force your visitors to hunt for the link they’re looking for. Instead, feature only the links to the most important pages in the navigation bar, and tuck away other links in a secondary navigation like a sidebar, or even in the footer. This way, your visitors will get from one page to another more easily and they’ bee able to focus on your work instead of trying to figure out how to use your website!

The number of people using mobile devices to access the Internet keeps growing each day, so you’ll want to make sure your website is just as effective, no matter the device a visitor is using to view it. This is why we make sure all of the websites we create for our clients are responsive and fully optimized for mobile devices. But it’s not just us – even Google tweaked their algorithms to give better rankings to responsive websites, so it will affect not only user experience, but also your search engine rankings.

Limit The Number Of Choices | Easy Photography Website Tips

You’re setting up a website to showcase your photography, but that’s definitely not the only reason. You also have other things in mind, whether it’s getting more clients, growing the number of newsletter subscribers, or getting more people to follow you on social media. The best way to achieve any of those goals is by creating a call to action – whether it’s a button, a link, or some text. However, you need to be very strategic, because your visitors might get overwhelm when faced with too many options. Yes, choice paralysis is a thing in web design as well, not just in shopping.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.