This training takes users through nearly 4 hours of training and includes topics ranging from an overview of conversion testing to testing with dynamic content across multiple pages and domains. Here are some of the topics that made the final cut that I like the best:

Using tools like Google Analytics, ClickTale, KISS Metrics and more to find problems on your site that need testing

Planning your experiment from estimating sample size to understanding when to use A/B and Multivariate tests

The inner workings of Google Website Optimizer

Live demos (including the code) for both A/B and Multivariate tests

Interpreting the reports and taking the data farther

Integrating with Google Analytics to see impact on any metric or segment you’re tracking

Thanks to everyone who dedicated their time and resources to this project – it was truly a pleasure for all of us at WebShare to work with the Lynda.com team on this!

Below is the YouTube teaser, or if you’d like to see the full course you can find it at Lynda.com.