Mothers, Babies Going for World Breastfeeding Record

A challenge organized by the Winnipeg Breastfeeding Network will see mothers and their babies attempting to break a breastfeeding record on Saturday, October 4.

World Breastfeeding Week begins October 1 across Canada, raising awareness of the importance of breastfeeding and to help create networks for breastfeeding moms and their families.

“The health and well-being of infants, mothers, families, communities and society is enhanced by breastfeeding,” said Kelly Wren, Winnipeg Breastfeeding Support Network chair. “This challenge is a fun way to help increase awareness of the important role breastfeeding plays in society and it is a great opportunity for families to come out and celebrate breastfeeding together.”

Women and their children will gather at the Manitoba legislature on Saturday at 11 a.m. for the challenge. Doors open at 9:30 a.m.

The friendly competition was initiated by the Quintessence Foundation in British Columbia and has since been picked up by sites across the globe.