Enterproid Launches New Platform to Enable More Mobile Choices for
Companies

New mobile platform, Divide, enables professionals to maintain
completely separate professional and personal profiles on a single
Android device

DEMO Spring 2011

February 28, 2011 11:00 AM Eastern Standard Time

NEW YORK--(BUSINESS WIRE)--Enterproid, a new mobile startup focused on helping businesses open up a
broader, more functional set of mobile devices to their employees
without compromising on enterprise-grade security or control, is
launching today with its first product: Divide, a technology platform
that enables professionals to maintain completely separate professional
and personal profiles on a single device.

“We’ve witnessed a sea change in mobile technology in recent years, and
yet enterprise mobility has lagged behind, as companies have been forced
to make difficult choices between the security and control of older
mobile platforms and the power and functionality of newer platforms like
Android and iOS,” said Andrew Toy, CEO and co-founder of Enterproid.
“With the launch of Divide, we’re taking the first step toward a world
where companies no longer have to sacrifice security for functionality;
a world where no one has to make compromises of any kind in choosing
their phones or tablets.”

The professional profile on a Divide device has all the attributes
companies have come to expect in an enterprise mobile platform,
including deep security, access control, and a set of enterprise-grade
versions of applications like email, a web browser, instant messaging,
and SMS. The personal side is as open and as powerful as any other
consumer device on the market, and is kept completely private to the
user. Users can switch back and forth between their professional and
personal profiles with a touch of a button, but no data can cross the
division -- so no matter what happens on the personal side, nothing on
the professional side can be compromised.

Also included in the Divide platform is ARC, a completely cloud-based
device management platform that both companies and individuals can use
to manage their Divide phones and tablets. ARC is the first entirely
cloud-based management platform on the market, meaning that companies
don’t need to buy, install, or maintain any additional hardware to
manage their devices. ARC can also be used to track and manage iOS and
Windows Phone 7 devices.

Divide is now available in private beta for Android phones and tablets
running version 2.2 or greater. Companies and professionals interested
in signing up for the beta can do so at www.enterproid.com.
Divide will be offered for free during the beta period, and then on a
subscription basis once testing is completed. Going forward, Enterproid
plans to extend Divide to other modern mobile platforms, such as iOS and
Windows Phone 7, and to release an API that will allow customers and
third-parties to develop secure applications for the Divide platform.

Enterproid is also a finalist in the 2011 Qualcomm
Ventures QPrize competition, after being selected as the North
American regional winner last month. As part of this competition,
Enterproid is currently at DEMO Spring 2011 in Palm Desert, California,
to present to the panel of judges that will select the 2011 grand prize
winner. The grand prize winner is expected to be announced from the
stage at DEMO today.

About Enterproid

Enterproid is a mobile technology company focused on helping businesses
open up a broader, more functional set of mobile devices to their
employees without compromising enterprise-grade security and control.
The company’s first product, Divide, combines a cloud-based management
engine with deep on-device technology that enables professionals to
maintain separate professional and personal profiles on a single device.
Founded by former mobile executives and engineers from companies like
Morgan Stanley, MTV Networks, and Smule, Enterproid is headquartered in
New York, with offices in London and Hong Kong. Learn more at www.enterproid.com.