Xbox app: Pause, pizza, play

Pizza Hut app targets gamers ages 18 to 24

2:33 AM,
Apr. 24, 2013

Written by

Bruce Horovitz
| USA Today

Call it the ultimate multitask for any young man: Order a pizza and play a video game.

On Tuesday, Pizza Hut and Xbox Live maker Microsoft announced plans to introduce a game-changing ordering app that allows gamers to purchase physical goods - in this case, anything on the Pizza Hut menu - right from the gaming console.

Just pause the game and order. For Pizza Hut, it's about reaching out to its hard-to-reach target - men ages 18 to 24 - where they live and play. For Microsoft, it's a nifty way of cosmically expanding the virtual world into something far closer to the real world. And for consumers, ...