Tell us about the Opportunity / What is it?

Glasgow Subway offers a unique opportunity to advertise within the Glasgow City Centre, where the OOH offering is sparse. Primesight's Digital & Static formats are perfect for targeting commuters, shoppers, students and tourists. Also with 3G being available throughout the subway, and an average dwell time of 6 - 8 minutes, they can pass the time by hunting for fantastic deals online.
We have a range of formats available at each Glasgow station, including Digital 6 sheets, with a reach of 99,200, and Digital Escalator Panels, with a reach of 92,980.

What is the Marketing Objective?

An outdoor campaign with Primesight will allow you to build brand awareness and ultimately drive sales.

How does it work?

There are over 13 million passenger journeys a year in the Glasgow subway, meaning our sites achieve both a high reach and a high frequency. Moreover, dwell time in Glasgow subway stations is high, on average 6-8 minutes, and even greater inside carriages. This means that the time spent engaging with media is high and Primesight aims to target this, with a range of formats available to reach the consumer.

Who's used it in the past?

Features / Benefits

Glasgow is Scotland's largest city, and the UK's second largest shopping city. Not only do our sites deliver a high reach, but they target a desirable audience. 75% of the audience are main shoppers, 61% are ABC1, 35% are 18-34 and 22% are students - all audiences with high purchasing power.