Swiss Heritage: The History Of Rotary

Rotary Watches is an award winning brand selling classic timepieces all around the world. The company was founded in 1895 by Moise Dreyfuss in La Chaux de Fonds, Switzerland. Rotary is part of the Dreyfuss Group.

Rotary has always combined the finest materials and the most creative designers to produce beautiful and elegant timepieces.

The founder, Moise Dreyfuss, was determined to establish these principles and ensured he created wonderful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly, which led to the first UK office opening after just 12 years.

In 1925 the famous winged Rotary logo was introduced and after the war, the brand developed further, with more innovative watches, sophisticated marketing and powerful advertising campaigns.

1934 was the year when Rotary launched its first shockproof watch using innovative technology.

In 1942 Rotary launched the first automatic watch powered by the movement of the wearer’s wrist.

In 1960 apprentice schemes and skilled training allowed staff to enjoy developing careers within the company.

Using oscillator technology, in 1973 Rotary launches its first quartz watch.

Success was the aim for Rotary as in 2003, Rotary were the winners of the supplier of the year award for the second consecutive year.

2005 was the year when Rotary introduced ‘Dolphin Standard’ enabling wearers to swim and dive with the watch. In 2008, Rotary launches the fully automatic, design-led Editions range for style-conscious men and women.

Rotary even sponsored Chelsea FC from 2013 to 2015 as they won the Barclays Premier League under Jose Mourinho.

Rotary timepieces are now sold in over 63 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches.