I promised I would keep you posted on the ever-changing cryptocurrency landscape and empowr’s market entry details.

Today:

Let’s share the empowr announcement (press release) with you before anyone else

Next, let’s give you first access to the empowr whitepaper

Then, I’ll explain what may not be immediately clear

And finally, let’s take your questions to make sure everything is even more clear

Let’s get started.

1.Here’s the press release that’s going out on the news wire tomorrow:

Inventor of Virtual Currency Pays It Forward with Record-Breaking Airdrop

100 percent of initial coin supply to be delivered to the people for free beginning on Tax Day, April 15

SAN DIEGO – March 21, 2018 – empowr, the inventor of virtual currency, announces a coin distribution event unlike any other. Starting on April 15, 2018, empowr will distribute 500 million coins, which is the company’s entire initial supply, through an airdrop on the Ethereum blockchain and a bounty program. Starting on March 22, empowr founders and democratically elected president will appear in a weekly live stream on YouTube to discuss the historic event and answer the community’s questions.

“Airdropping our entire initial supply of coins is fully aligned with our core beliefs, which is putting the power back into the people’s hands,” said Brian Woosley, the democratically elected president of empowr. “Without accepting a single penny from corporate investors and advertisers, the empowr platform was built by sacrifice and dedication by generations of users. It is with that same spirit that the community has voted to now pay it forward to the crypto community – on a day where they’re spending money rather than earning it – Tax Day.”

The community’s 800,000 active alpha users are already earning by posting and sharing content; selling and sharing goods and services; or helping others do the same.

Users can spend coins in the platform’s robust marketplace and on advertising, subscription and other services provided by empowr.

The empowr community invites supporters to become holders of the empowr coin:

Question: Why does the announcement and whitepaper mention 500 millions coins, when the empowr community is being provided with a larger number of coins ( = 1 billion coins)?

Answer: 500 million coins is the initial circulating supply. That’s the number that we’ll start with on April 15.Then, starting 2 weeks later (May 1st) each month a shrinking number of coins will be made available to the empowr marketing and compensation engine, which is the source of your coins.

As a reminder, all the coins that are going to the community (empowr citizens, success coaches, advisers and employees) ...

...in addition to all the coins going to empowr (to use for marketing, user acquisition, posting & sharing and the mission wheel) ...

... are all vesting (distributed) at a rate of 1 percent monthly.

All the coins going to the community will begin to vest (become available) in May, which is coming from the non-initial supply.

Hopefully this is clear but let me know if it isn’t and I’ll help you understand.

Question:The press release and whitepaper talk about an “airdrop.”What is an airdrop?

Answer: An airdrop is a very interesting marketing approach that’s unique to the crypto space. I’ll explain.

The blockchain is completely transparent – everyone can see all the accounts that exist and can even see how much currency each account owns.

Note: People cannot see the names of the account holders, just the account number – called wallet addresses – plus, they can see the amount of currency held by each account (wallet).

So, yes, we can see all see the account numbers and which accounts are “real” – meaning which hold some currency – as opposed to wallets that merely exist but don’t have any currency.

So, an airdrop is the process of actually sending a small amount of coins into ALL the “real” accounts on the blockchain.

Wait! Why on earth would anyone want to send free coins to people they don’t even know?

Well, when the owner of the wallet receives these new coins, he or she is tempted to say:“What a nice surprise! Someone sent me some coins! I wonder what these coins are all about?!”

They then often take it upon themselves to learn more about the new coin and the company behind it.

Thus, by distributing coins – “airdropping” them into all the “real” wallets on the blockchain – we have an opportunity to reach out and wake up many crypto enthusiasts that have already, educated themselves about cryptocurrency and have a much higher chance of becoming interested in new coins like ours.

Think of airdropping as an incredibly well-targeted marketing approach that reaches the precise people we most want to reach – those most likely to be interested in our coins – those that already own cryptocurrency.

Question:Will I receive an airdrop too?

Answer:Yes, if you have an Ethereum wallet that has a bit of currency in it.

Question:What is Ethereum?

Answer:It’s the leading blockchain operating system. Think of it as the Microsoft Windows operating system for blockchain.

People and companies can build applications (called “smart contracts”) and tokens (also known as cryptocurrency or “coins”) on top of Ethereum.

Ethereum makes it easier and faster to get coins live because many other companies have already created technologies like “crypto wallets” and “currency exchanges” that we won’t necessarily need to build ourselves.

Question:Wait. We worked hard and/or paid good money for our coins. How is it fair that random strangers get coins for free?

Answer:Airdrop recipients only receive a small number of coins. If or when they want more, they must purchase them, most likely through a currency exchange.

An airdrop is a cost-effective way – cheaper than buying advertising – to reach a large audience...

... the exact crypto people that we’ll need to ensure our coins will have lots of buyers and sellers...

Answer:Yes.For each transaction -- each wallet we send coins to – empowr must pay a transaction fee.

An airdrop can be quite costly because we’re looking to send a small amount of coins into a very large number of wallets – in order to wake a lot of people up.

Question:What’s a bounty program?

Answer:When a company does an ICO, along with an airdrop they often launch the ability for people in the crypto world to earn some coins for promoting the new coin. That’s called a bounty program.

For example, people can create videos or articles about empowr.

Or they can translate the empowr whitepaper (or any of our videos) to their local language.

There are several other promotional tasks they can do to earn coins.

Question:Does empowr have a bounty program?

Answer:empowr’s bounty program officially launches later today, but you already received access before anyone else:Bounty link

Question:Why is the official airdrop on April 15? Why not before that?

Answer:That date gives ussome time to grow the number of bounty program participants and allow them to do their work in promoting empowr to the larger crypto community.

Question:When will empowr’s coins be live on the currency exchanges? Do we need to wait for the airdrop to happen?

Answer:We’ll be live as soon as possible. We have already started the process of reaching out to many exchanges. We will not wait for the airdrop to be live.

Question:Along with getting coins for free (by airdrop) or by earning them by bounty, can people buy empowr coins?

Answer:Yes, empowr is privately reaching out to many larger crypto investors. Their price is $1 per coin but can be higher or lower depending on negotiable terms such as how long of a lock-up (vesting period) they're willing to accept -- to ensure they’re not “pumping and dumping” – meaning buying coins just to turn around and sell them for a quick profit.

Question:What about doing a public ICO?

Answer:Rather than do a large, public ICO, empowr will be doing a private ICO sale instead (as detailed above).

Based on your feedback, it’s clear that getting on the exchanges as quickly as possible should be our primary objective. If empowr were to conduct a traditional ICO, our ability to get on the exchanges might be delayed by 60 or more days.

Rather than wait, we're now thinking that the best approach would be to get as much attention to the coin as possible (via the airdrop and bounty program) while working to quickly get on one or more exchanges so everyone can buy and sell as many coins as they wish.

4. And finally...

We’re sure you may have questions that are not listed above. That’s why we’re inviting you to our first-ever live stream Q&A on YouTube! Meet me and one or more empowr founders in a live Q&A session.

It will take place on Thursday, March 22, 2018 at 8 am PDT (3 pm UTC).

Exact instruction will be posted right here in the next 24 hours (instead of this line) as well as on our other social media channels:

284 CommentsSort:

Thank you, Brian, for educating us about the ever-changing cryptocurrency landscape and empowers market entry details.We are studying the empowr white paper, and read again and again.There are so much to learn and improve. We are with you all the way. A great job, empowr team 💕

Thank you, Brian! The white paper is an impressive presentation of all the relevant factors that make the introduction of empowrs a gamechanger for cryptocurrency launces. I appreciate your sharing the thought process behind the decisions to do an Airdrop and coupled with a Bounty Program. We have all that we need to aggressively work to ensure the success of our ICO and the desirability of empowrs on any cryptocurrency exchange. The empowr team has served us well.

Just Awesome News! Fantastic job well done Brian, Johnny, and the Empowr Team. The Airdrop of 500 million coins is genius, and I like the idea that it is being done on April 15th, tax day. The weekly live stream coupled with the bounty program will lead to great anticipation of the empowr coins. The Whitepaper was very professional and should help tremendously in helping Empowr gain future access to the top exchanges. I never realized that we had so many prominent people on board.

Here's a guy that Empowr may want to network with. He bought a ton of Bitcoin when it was cheap. The media even laughed at him. I think he may be involved with alot of cryptocurrencies. His name is James Altucher -- james@jamesaltucher.com. He could bring a lot of attention to The Empowr Coin...

Big THANKS for you BRIAN and our EMPOWR TEAM management .Well done.OUR WHITEPAER is a great GUIDELINE/ BIBLE of EMPOWR/ The important way that we have to work with in our EMPOWR future.The other option and innovations (Airdrop, and other great options) are amazing .If I understood well , our EMPOWR COIN will be called as ERC20 on Etherereum wallet. ? Right or we're not yet >> Coming up to be accepted?

Thank you Brian, it's going to be really exciting as all of this comes together. I think less than a year from now, many will be astounded at the way these coins have grown. I love that I came to Empowr in December, just in time to learn and build as all of this is taking place.

Thanks for updating us on the press release and whitepaper. This is great information for us! Thanks also for the insight on how the Bounty programs work and what Airdropping is. This is a great way to promote our coin to the crypto world. Thanks again for your hard work!!

Thank you Brian and to all empowr team for the great news and information about coin press release and White paper. Good explanation, looking forward for the success of everybody. Thank you again for all the harkworks.

Great idea about an airdrop offerring which is a cost-effective way – cheaper than buying advertising – to reach a large audience...... the exact crypto people that we’ll need to ensure our coins will have lots of buyers and sellers...Private offering indeed is awesome.Reading the white paper is quite amazing! Since the time I joined I know and always believe Empowr ROCKS!A very unique platform that gives importance to the community and not the investors and imagine Empowr not getting tempted from the investors with tons of money :) What an amazing democratic social platform indeed that will help the humanity.Can't wait for the weekly live stream on YouTube that'll start on Mar 22. That's exciting! Will look forward to the social media and want to be a part of earning coins.Hi Pres. Brian, you're truly amazing and so with the team. The new posts are getting so much exciting to read and want to read and read everytime. Thank you Empowr with your amazing people (shown in the whitepaper) which I believe everyone contributed to make this happening.

The Whitepaper gives a very impressive summary of what empowr is all about, and that we are well prepared to move forward to deliver what we have promised. It will appeal to everyone because there is something in the empowr mission for everyone. The Leadership is well educated and committed to the mission as well. Thank you empowr for all that you are doing to make the coin Live.

Awesomeness Brian! The whitepaper brought out many questions and answers that will be helpful to many citizen that are not sure what it is all about. Great in depth insight on the functions and how the coin will be air dropped and openness to the process as a whole. Thank you for the great presentation and the hard work that it took to complete these projects.

Hi, President, Thank you for the detailed Coin press release, whitepaper, and live stream, everything is clear now and especially the whitepaper, the team management, advisors, the airdrop is also the best approach, this will help empowr community to grow and positive ratings, now all is well and we are with you,

So excited about all the new information. The whitepaper looks very impressive as well and makes me feel proud of doing my bit in empowr. Thanks to all, that are pushing this boat out. You are doing a terrific job in my humble opinion.

Very good news. I'll learn all information. I see everyone has to know it. Of course I want to participate in all programs where I can get additional coins. It's very good. Thank you empowr and all empowr team. You are a really great people.

I am so excited about the news..Incredible work had been done with the whitepaper, you all are doing just an awesome job, we all must join the live feed, it would be so interesting.Thank you so much empowr team.

Hello Brian, JC & the empowr team,WOW! This is amazing! I have been here 5 years now and wonder how you guys continue to surprise me. I should be used to it by now. You are always 10 steps ahead of everyone else and that is shown by the patents empowr has already with more to come. The empowr coin will truly be "One Coin to Rule Them All!" My respect and gratitude to the whole empowr team and everyone who has helped make this happen. This community is great and continues to just get better. I will make a video later and post to YouTube to spread the word about this amazing opportunity.

Update for anyone who uses Coins.ph:
They don't accept ERC20 for their Etherereum wallet. So use a wallet like Jazz to convert the Ethereum to Bitcoin then you can send Bitcoin to your Coins.ph account. Here is the link for Jaxx: https://jaxx.io/

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