A business manifesto for cutting costs and boosting innovation.

NOW is the time to rethink your operating model for today’s vastly changed economy. But you’ll never know where to cut and where to plan for growth unless you understand where your value lies and where it doesn’t. Rethink helps you simplify what really matters to you, your customers, and your partners before it’s too late.

Endorsements

Rethink comes at a crucial time–one in which companies must concentrate on the very few areas that truly add value to customers. As Merrifield explains, what companies can and should outsource has changed radically because their operations today are so rooted in software and so easily shared over the Internet.

Michael TreacyAuthor, Double-Digit Growth

Companies today need to rethink their whole business model, and process thinking alone won’t get you there. In this book, Merrifield takes the art of business design to a science.

James ChampyCoauthor of Reengineering the Corporation
Author of INSPIRE!: Why Customers Come Back

Rethink admirably picks up the torch from the late Peter Drucker while at the same time presenting contemporary examples and methods that are practical and easy to understand. Read it and prosper!

Tren GriffinMicrosoft Technology Strategy and Policy team

Must Read Blog Post

Some people seem to know what they want to spend their life doing before they finish breast feeding, while other people are so good at something (or everything) that they can do anything they want whether it's investment banking, starting a business, being a doctor, you name it. People like Bill Gates, Richard Greene, and Manny Vellon come to mind.
Then, there's the rest of us.
My vague … [Read More...]

Interview with Ric: Escaping the “How Trap”

About Ric Merrifield

Ric Merrifield has spent over 20 years in various consulting roles helping organizations define and achieve their goals. After joining Microsoft, Merrifield spent more than 10,000 hours as Microsoft’s business scientist and has filed twelve patent applications all with the goal of helping companies rethink their operating models and get out of the “how” trap described in the pages of his book Rethink.