For instance, gone is the gaudy build quality of the G5; in its place, the G6 carries a stately metal and glass design that looks utterly gorgeous. On the front, the feature most likely to turn heads is the device’s FullVision display, which makes use of the 18:9 (2:1, or Univisium) aspect ratio.

Let’s start on the outside and work our way in. The rear panel refines the dual-camera array LG has previously worked to perfect, and introduces one lens at standard focal length, while the other is wide-angle. While the G5 bore two different lenses with two different sensors, the G6 instead ensures that both lenses benefit from 13-megapixel sensors beneath; meaning that image quality will remain the same regardless of the focal length of a picture.

While a circular fingerprint scanner remains, the G6 opts to introduce USB Type-C support and even includes an IP68 rating (equating to water and dust resistance). LG fans might be remiss to mention the absence of a removable battery, but such is the future for the South Korean brand, which has opted for a 3,300mAh unit in its latest flagship.

To return to the front panel, the G6 makes use of an 18:9 (or, if you’re our Editor, Theunis, 2:1) which allows for not only an immense screen-to-body ratio of 80%, but means that users can run two square Android apps side-by-side in Android 7.0 Nougat.

User’s shouldn’t expect to find the latest Snapdragon chip inside the G6; while rumours punt that Samsung has the exclusive lock-down on the new Snapdragon 835, LG has instead opted to plug the older Snapdragon 821 in its handset; a common move for the company, which claims it prefers to use more established technology rather than bid to break benchmarks with unrefined processors.

Of course, those on the bleeding edge to have something to look forward to in the news that the G6 will be the first general consumer phone outside of the Pixel to support Google Assistant, though Google has announced that its digital assistant will be heading to more devices in the very near future.

In terms of memory, users can expect 4GB of RAM onboard the device, with 32GB of expandable storage through microSD support. Finally, in terms of the front-facing camera, LG will accommodate all the selfies you can take with a wide-angle 5-megapixel unit.