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Nike SNKRS Launch Jordan Reserve Program to Reward Consumers

Loyal Jordan Brand customers are in luck! Team Swoosh are rewarding regular Jumpman consumers with their new program: the Jordan Reserve.

Through the program and the Nike SNKRS App, Jay-lovers will get access to coveted and limited edition products. Detroit is the first place to gain access, so those with passage to the program can purchase products at a specific location — this time, the Detroit Nike Community Store.