A couple of weekends ago, I witnessed a fascinating merging of viral videos and cult film culture.

It was a collision of the individual experience of being blown away by the outlandish, random absurdity of a YouTube viral video (think about the first time you saw The Shining Recut) and the communal experience of attending an audience-participation movie event, such as a showing of The Rocky Horror Picture Show.

It was deliriously fun. And it was all thanks to one man’s artistic vision and determination.