They have not buried Steve Jobs yet, but the Tame Apple press appears to have turned on its favourite company. While the press is full of tributes to Jobs which are just bizarre - he did not invent the mouse, the PC, the tablet or the smartphone - the Tame Apple Press is being less than nice about Apple's future without its Messiah.

According to Reuters, death of Apple's "inspirational leader" is likely to have a deep impact on the maker of the iPod, iPhone and iPad, giving major rivals a greater chance to catch up with the technology giant. Reuters claims that Steve Jobs' creative spirit was so closely tied to the fortunes of Apple that his death means everything is going to drop down the loo.

Kim Young-chan, an analyst at Shinhan Investment in Seoul said that it was "Jobs' Apple, not Apple's Jobs." Simon Liu, deputy investment officer of Polaris Group's fund unit said that Apple no longer has someone as creative and ambitious as Jobs that they can rely on.

We noticed that there was a change amongst the Tame Apple Press when, for the first time, it reported accurately that the iPhone 4S was the same as the iPhone 4 and a waste of dosh. There were some acceptions.

The New York Times loyally waded into the doubters as did Cnet, but the Wall Street Journal was, for the first time negative. Reuters, which normally would be wetting itself about how well a new iPhone was doing admitted that the iPhone 4S failed to wow fans and investors and some analysts said the rare loss of momentum could give rivals room to push their products.

The reality distortion field around Apple started to crumble after Steve Jobs announced he was quitting the Cargo cult. Normally Messiahs leave their religion it is feet first, unless the death of choice was crucifixion, or dismemberment, but in this case Steve appears to have finally admitted that he is too sick to continue.

Based on that news the Apple share price fell as investors suddenly realised that there was no way that the outfit could make the sort of profits that sustain that over valued shareprice. With Jobs in control, miracles were possible, they reasoned, but their was no way that a mortal like Tim Cooke could pull that feat off.

The Tame Apple Press rushed to the company's aid, digging up analysts who claim that Apple will do as well as Christianity did after the death of Jesus. We were half expecting one to say “in 2000 years your children will be sexually assaulted by a true and holy staff member of an Apple store, just like you get in the Roman Catholic church today.”

The truth of the matter is that Jobs encouraged a cult of personality based around his marketing. He built a religion where happiness was found by spending huge amounts of dosh on gadgets and attacking other people who did not support your decision.

Once he removed himself from that position, people had to look at Apple as the toymaking outfit it really is and wonder if it can really make it in the cut and thrust world of technology. Apple was just about marketing, which it was very good at. If it can continue that growth, without Jobs, we will be very surprised.

Apple's unpaid press office, the New York Times says that it wants to set up something like Wikileaks within its own server system. Apparently the paper has discovered that there is some jolly good information to be had if people are allowed to leak anonymously.

Executive editor Bill Keller told The Cutline that it might work like Al Jazeera's Transparency Unit. "A small group from computer-assisted reporting and interactive news, with advice from the investigative unit and the legal department, has been discussing options for creating a kind of EZ Pass lane for leakers," Keller said.

Earlier this month, the Qatar-based network essentially created a WikiLeaks-style "anonymous electronic drop box" but with the promise of vetting by a news organization. Like WikiLeaks, the Al Jazeera Transparency Unit allows users to submit files through an encrypted system that does not record any of their personal information.

So far it has published more than 1,700 classified files in the network's possession, part of the biggest classified leak related to the Israeli-Palestinian conflict.

Steve Jobs' unpaid press office the New York Times has decided that its hacks are not allowed to use the word “tweeting” in their news stories. Despite the fact that tweets are fast becoming a good source of getting comments to the great unwashed, the New York Times thinks that the word is not proper English.

Although since it is an American newspaper and they have not spoken proper English since the 17th century this seems a little strange to us. Phil Corbett, standards editor at The New York Times has sent out notice saying that ‘tweet' is one of those words that "has not yet achieved the status of standard English. And standard English is what we should use in news articles."

Corbett is trying to prevent his publication from alienating readers by avoiding "colloquialisms, neologisms and jargon." However this is the outfit that believes it is acceptable to spell the Internet with a capital "i" but insists that iPad should be spelt as Steve Jobs tells it.