UPCOMING & PAST EVENTS

Scentual Healing: Scent Ritual Workshop with Perfumer Dana El Masri

This workshop, led by perfumer Dana El Masri, will explore the special properties of plants, flowers, woods & resins and their role in enhancing mood, evoking memories and deep healing. We will discuss scent rituals, incorporating scent into every day practice, framing your day with scent, experience self-understanding through learning about smell and how to use scent to create a sense of clarity and order. We will be using essential oils and hydrosols in the workshop and will also talk about perfume, incense, and burning woods.

ABOUT DANA

Dana El Masri is a perfumer & interdisciplinary artist based in Montreal, Canada. Creator and Founder of Parfums Jazmin Saraï, Dana’s work revolves around the connections between scent, music & culture. Whether in the form of custom-made perfumes and olfactory installations, Dana has worked with fellow perfumers, musicians, lifestyle brands, hotels, and art spaces. Her focus is also on the importance of the role of scent in social interaction, on public education about the world of scent, and to bring perfumery as a form of artistic expression to the forefront.

Gifted with synesthesia, Dana can smell sound and colour and uses the interplay of her senses to compose fragrances as well as inspire incorporating that in some of her work. Dana has always led a multicultural life; born to a Lebanese father and an Egyptian mother, in Budapest. She was raised in Dubai, has lived in France and New York and calls Montreal home. She has a Bachelor of Arts in Communication Studies from Concordia University, and classically trained in the art of Perfumery at the Grasse Institute of Perfumery.

Dana completed a residency at the Institute for Art and Olfaction in Los Angeles, 2014 and again in May, 2018, co-curating its Scent & Society program, putting a spotlight on the Middle East and North Africa. She is the winner of both the Literary Award for 'Reflection Eternal' in Odou Magazine in London, 2015 & Perfumed Plume for 'Flower Power' in Reorient Mag & Cafleurebon in 2016. Dana has also been a judge in the Artisan category for the Art and Olfaction Awards for two years in a row. (2017 & 2018)

Most recently, she has created two olfactory installations, one being a solo show. She has had a renewed involvement in music and has released singles in 2017 and 2018. She also released two new perfumes in 2018, inspired by the Middle East. More workshops, multi-sensory pieces and collaborations to come in 2019 and 2020.