Kantar Media hires De Vos

UK – Kantar Media has appointed GfK’s Bas de Vos as global director for audience targeting and activation, leading developments in audience data within targeting and activation.

De Vos (pictured) was previously global product lead for media measurement and industry lead for media and entertainment for the Netherlands at GfK. Prior to that, he was managing director at Stichting KijkOnderzoek (SKO).

In his new role, he will lead the development of Kantar’s audience offer, which spans currency measurement, third party audience data, digital behavioural data and consumer insights. Taking up the role in June, he will be part of part of Kantar Media’s Global Product function.