About Us

I started Comanche Communications & Marketing in 2014, and for the time being it remains just me. You may already know me, or perhaps we haven’t yet met. So how do you know I know what I’m talking about, and that I won’t waste your time? Or your money.

First, here’s why I focus on crowdfunding. In 2013 a former colleague and friend from my ad agency days was taken from us in her early 50s by breast cancer. Her mother and aunt had also died the same way, and my friend left behind two teenage daughters. I started providing part-time marketing support to a local photographer who had developed an innovative style of abstract photography based on the naked female form, and his aim was to raise £1m for a national breast cancer charity. Whilst I was exploring the opportunities provided by crowdfunding the photo project was closed down. However, I had quickly been impressed by meeting several people who were extremely passionate about crowdfunding, and whilst it is clearly all about raising finance I also found research (Figure 63 on Page 77) that showed the two biggest issues facing crowdfunding project creators are how to plan and run effective marketing and how to develop content such as a project video. Taking this as an opportunity I set out to become an independent crowdfunding adviser.

But let’s get back to how do you know what I’m talking about and that I will prove to be of value? This is a recurring issue for both service buyers like you, and service providers like me. Rather than judging the intrinsic quality and value of any tangible products by comparing them against some easily available alternatives, you are going to have to make a judgement based on some clues I give about myself. These clues are ‘extrinsic qualities’, things I – and some other people – can tell you about me. If you are a service provider then perhaps it’s the same way your own potential customers or clients have to assess you or your company and what you could do for them.

So here is some information about my professional knowledge and experience. I hope it helps you decide to get in touch for an initial conversation. I also have a profile on LinkedIn

I have advised equity and donations crowdfunding projects in a wide range of business sectors including artisan foodstuffs, social enterprises, fashionable footwear, charitable causes, technology, road safety, media, education-related app development, medical research and cycle security

I run my own content marketing using LinkedIn and Twitter. After running the Twitter and Facebook social media accounts for a local pub for four months it achieved its highest monthly takings in 15 years

Promoted the generic benefits of radio advertising to a hard-nosed and sceptical audience of national brand owners and their agency advisers. Our MD was awarded an OBE and I take that as a sign we were getting it right!

My qualifications in advertising, marketing and business management show I have attained knowledge levels endorsed by leading professional and educational organisations. I studied for and gained each of these qualifications whilst in fulltime work.

Certification in ‘Creating and Starting Your Own Business’, awarded by PRIME (The Prince’s Initiative for Mature Enterprise) and SFEDI Awards, 2014

Post-graduate Diploma in Direct and Digital Marketing with a B2B specialism awarded by the IDM (Institute of Direct and Digital Marketing), 2013

Professional Diploma in Management awarded by the Open University Business School, 2010 (at NQF Level 7 this is recognised as comparable to a Masters)