As womenswear remains the cornerstone of the apparel and footwear industry, the company' s strategy to increase its market share in this area is a logical one and will go a long way to securing a solid positioning within the overall market.

Adidas managed to increase its value share in apparel and footwear in 2016, rising by one percentage point to ##% as it increased its local production capacity to circumvent restrictions and the limitations caused by trade barriers.

Belle International Holdings Ltd: Map by Belle in Chengdu Chart ## Source: Euromonitor International COMPETITIVE POSITIONING Belle International Holdings Ltd has lost market share and ranked second in 2015, with a retail value share of ##%, in footwear.

Although the player is one of the most renowned conglomerates in the world, it is only in the apparel and footwear business where it designs, manufactures, distributes, retails and markets sports shoes, clothing and accessories across the world.

OVS SPA IN APPAREL AND FOOTWEAR (ITALY) Euromonitor International January 2017 Passport I LIST OF CONTENTS AND TABLES Passport ## OVS SPA STRATEGIC DIRECTION 2016 saw OVS continue to reinforce its position and improve its image.

The company' s market share in apparel and footwear increased by one percentage point in 2016 as the company benefited from the growth seen in sales through the Zara and Bershka retail chains, growth which was mainly due to the opening of new outlets during the year.