Our brand stands for positive values: Originality, Authenticity and Ethics. It’s in our DNA to do the right thing through ethical behaviour and innovation.

Why? Because we care about our planet, and we want to leave it in a better state than we found it.

This requires a long-term approach. We’ve started putting ours into practice already, and we’ll keep improving it, re-evaluating our priorities as new science, materials and technology come to light.

Our Plastic Pledge

We’re working hard to ensure that by 2021 or sooner, 100% of our packaging will be compostable, reusable or recyclable. It’s a tall order but it’s one we’re passionate about fulfilling. We’re trying some new and innovative things, and we’ll keep you updated on our progress along the way.

We’re constantly striving to do more for our planet, especially in these areas: