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Photo: Rihanna Strips Down As New Face Of Nivea

The pop star has just been named as the new spokeswoman for skincare brand Nivea.

In her first photo related to her Nivea deal, celebrating the brand’s 100 year anniversary, Rihanna is fresh-faced and gorgeous with her red hair simple and tied back. Oh, and she also appears to be naked.

The campaign is slated to kick into high gear with print and TV ads and other promotional events in May, coinciding with the launch of Rihanna’s Loud tour, which Nivea has signed on to sponsor. The tour is kicking off June 4 in Baltimore, MD.

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[…] held in honor of the skin care giant’s milestone anniversary, Rihanna, who has a multi-tiered endorsement deal with Nivea, performed her new single, “California King Bed,” while looking absolutely […]