This, however, assumes a completely consolidated approach for deploying multiple mixed workloads such as Exchange, SharePoint, SQL Server, Lync – where the VNX2 really shines. We use FAST VP, FAST Cache, and a combination of drive types to achieve the best balance of performance and cost.

EMC is committed to becoming the best storage for private clouds for enterprises and service providers who wish to deploy private and/or public clouds for their customers – on VMware or Hyper-V.

Evidence of EMC’s Microsoft Private Cloud Work

To get to this stage, we’ve had to do a lot of work.

We have an SMI-S provider which lets SCVMM (Virtual Machine Manager) create and manage large numbers of virtual machines.

We have the EMC Storage Integrator (ESI) for Windows, which contains the plug-ins necessary to integrate VNX storage into System Center Operations Manager, Orchestrator, and as a result Service Manager.

We’ve built Microsoft Private Cloud (Proven) solutions on VNXe, VNX & VMAX leveraging SMI-S / PowerShell that can be found and delivered through EMC’s VSPEX program or as part of our Microsoft Private Cloud Fast Track solutions (which are Microsoft validated, ready-to-run reference architectures). You can find more about this work here.

Getting to a More Agile Cloud

Txomin’s presentation talked about how customers want all that an Azure Public Cloud model offers in terms of agility and management but without the loss of control (a on-premises cloud deployment). They want to offer *-as-a-Service models, elastic scale, a self-service model for tenants, but without the SLA risks that are out of IT control when deploying on a full private cloud.

The Middle Ground: The Azure Pack for Windows

Microsoft is putting together some really interesting cloud management software with Azure Pack for Windows. The Azure Pack for Windows is a free downloadable set of services that offer the same interface as the Azure public cloud option, but provide more control for companies who are not willing to deploy on the public cloud for reasons due to performance, reliability, security, and compliance concerns.

Since we’ve done all of the baseline private cloud work, now we can use these as a foundation for building a Microsoft Private Cloud on-premises with a VNX storage platform using the new Azure Pack for Windows.

Built atop the new Windows Server 2012 R2 platform, the Windows Azure Pack (WAP) enables public-cloud like management and services without the risk. This layers right on top of EMC’s Windows Fast Track & Private Cloud offerings without any additional technology required.

Although it offers a limited subset of services, we expect that Microsoft will introduce more service as customers adopt this new model.

One of the first use cases Microsoft is focusing on is the service providers who want better management for their Microsoft clouds. This will allow for new integrations and capabilities that weren’t previously available. IT staff can treat business units as Tenants, offer pre-configured solutions via Gallery, enable self-service management by tenants (delegated Admin). They can also view utilization and reporting available through System Center/3rd party integrations which are fully extensible through Operations Manager, Orchestrator and Virtual Machine Manager.

This is truly the future of Microsoft’s virtualization Strategy and EMC is right there to enable customers to build the best, most reliable, secure, manageable private cloud.

But what about Data Protection?

Well, our colleagues in the Backup and Recovery Systems division of EMC are no slackers. They saw the same trends and are eager to help customers stay protected as they move to the cloud.

In this demo Alex Almeida, Sr. Technical Marketing Manager for EMC’s Backup and Recovery Systems demonstrates how the EMC Data Protection Suite provides full support for Windows Azure Private Cloud Backup and Recovery:

So let me correct my statement… EMC is right there to enable customers to build the best, most reliable, secure, manageable private cloud – AND PROTECT IT.

Microsoft’s TechEd 2013 is next week, and I’m looking forward to spending time with my longtime industry friends and making some new connections on the show floor in New Orleans.

This year, I’ll attend as part of the Unified Storage Division, and felt I needed to share a little about the success of VNX and VNXe arrays into Microsoft environments:

EMC’s VNX Unified Storage Platform has been recognized with awards from a slew of independent analysts such as Gartner, IDC and Wikibon, as well as media publications such as ComputerWorld, CRN and Virtualization Review due to the ability of the VNX family to power mission critical applications, integrate with virtual environments and solve SMB IT challenges, among other accolades. We take pride in being the #1 storage for most Microsoft Windows-based applications.

BUT… DOES MICROSOFT WINDOWS NEED A SAN? CAN’T WE DO IT OURSELVES?

Well, after speaking with Windows Server 2012, SQL Server, and EMC customers, partners and employees, the independent analyst firm Wikibon posted a before and after comparison model based on an enterprise customer environment. The idea is that the total cost of bolting together your own solution isn’t worth it.

The findings showed that by moving a physical, non-tiered environment to a virtualized environment with flash and tiered storage SQL Server customers realized a 30% lower overall TCO over a 3 year period including hardware, software, maintenance, and management costs for their database infrastructure.

The graphic shows that a do-it-yourself approach saves very little if anything in hardware costs and will divert operational effort to build and maintain the infrastructure. Risks and costs are likely to be higher with this approach.

In the end, EMC’s VNX infrastructure was proven to deliver a lower cost and lower risk solution for Windows 2012 versus a direct-attached storage (DAS) or JBOD (just a bunch of disk) model. Full study here.

Performance, Efficiency, Availability, Simplicity

Within Windows, we were the first storage array to support SMB 3 and ODX Copy Offload (part of SMB 3) to enable large file copies over SAN instead of consuming network bandwidth and host CPU cycles.

This test highlights the speed difference before (left) and after (right) ODX was implemented. With EMC VNX and ODX enabled, you can accelerate your VM copies by a factor of 7 while reducing server CPU utilization by a factor of 30!

For applications and databases, VNX FAST Cache and FASTVP automatically tunes your storage to match your workload requirements saving up to 80% of the time it would take to manually balance workloads.

The Enterprise Storage Group (ESG) Lab confirmed that a data warehouse solution with Windows Server 2012 with Hyper-V, Microsoft SQL Server 2012 with new Columnstore indexing, and VNX FAST technologies and VNX storage form a complete solution to meet the business requirements of mid-tier organizations and beyond. An 800GB DW was deployed which is fairly typical for a medium sized business. With EMC FAST enabled, throughput reached up to 379 MB/sec, showing over 100% improvement over SQL Server 2012’s baseline Rowstore indexing. The DSS performance workload with EMC FAST enabled completed up to nine times faster than with rowstore indexing.

2. Efficiency

IT managers and storage administrators frequently adopt well-known forecasting models to pre-allocate storage space according to the storage demand growth rate. The main challenge is how to pre-allocate just enough storage capacity for the application. Reports from many storage array vendors indicate that 31% to 50% of the allocated storage is either stranded or unused. Thus, 31% to 50% of the capital investment from the initial storage installment is wasted.

The VNX supports Windows host-level and built-in storage-level thin provisioning to drastically reduce initial disk requirements. Windows Server 2012 provides the ability to detect thin-provisioned storage on EMC storage arrays and reclaim unused space once it is freed by Hyper-V. In the previous scenario, an ODX-aware host connected to an EMC intelligent storage array would automatically reclaim the 10 GB of storage and return it to the pool where it could be used by other applications.

Furthermore, for application storage we partner with companies like Kroll and Metalogix to provide better solutions for Exchange single item recovery and SharePoint remote BLOB storage which can reduce SQL stored SharePoint objects by about 80-90% and improve SQL Respnse times by 20-40%

3. Availability

Our first to market integration with SMB3 not only provides for performance improvements, it also enables SMB 3 Continuous Availability allowing applications to run on clustered volumes with failovers that are transparent to end users. For example, SQL Server may store system tables on the file shares such that any disruptive event to the access of the file share can lead to interruption of SQL Server operation. Continuous Availability is accomplished via cluster failover on the host side and Data Mover of Shared Folder failover on the VNX side.

Other SMB 3.0 Features supported include:

Multi-Channel / Multipath I/O (MPIO) – Multiple TCP connections can now be associated with a single SMB 3.0 session and a client application can use several connections to transfer I/O on a CIFS share. This optimizes bandwidth and enables failover and load balancing with multiple NICs.

Offload Copy – Copying data within the same Data Mover can now be offloaded to the storage which reduces the workload on the client and network.

Directory Lease – SMB2 introduced a directory cache which allowed clients to cache a directory listing to save network bandwidth but it would not see new updates. SMB3 introduces a directory lease and the client is now automatically aware of changes made in a cached directory.

Remote Volume Shadow Copy Service (RVSS) – With RVSS, point-in-time snapshots can be taken across multiple CIFS shares, providing improved performance in backup and restore.

BranchCache – Caching solution to have business data in local cache. Main use case is remote office and branch office storage.

EMC also offers a wide range of application availability and protection solutions that are built into the VNX including snapshots, remote replication, and a new RecoverPoint virtual replication appliance.

4. Simplicity

When it comes to provisioning storage for their applications, admins often have to navigate through too many repetitive tasks requiring them to touch different UIs and increasing the risk of human error. Admins also likely need to coordinate with other administrators each time they need to provision space. This is not very efficient. Take for example a user that wants to provision space for SharePoint. You need to work with Unisphere to create a LUN and add it to a storage group. Next you need to log onto the server and run disk manager to import the volume. Next you need to work with Hyper-V, then SQL Server Mgmt Studio, then SharePoint Central Admin. A bit tedious to say the least.

EMC Storage Integrator (ESI) on the other hand streamlines everything we just talked about. Forget about how much faster it actually is… Just think about the convenience and elegance of this workflow compared to the manual steps outlined in our last paragraph. ESI is a free MMC based download that takes provisioning all the way into Microsoft Applications. Currently only SharePoint is supported but SQL and Exchange wizards are coming soon. This is a feature that surprises and delights our customers!

SO WHAT DO VNX CUSTOMERS SAY?

EMC’s VNX not only provides a rock solid core infrastructure foundation, but also delivers significant features and benefits for application owners and DBAs. Here’s some quotes from customers who have transformed their Microsoft environments using the VNX and VNXe platforms.

Peter Syngh Senior Manager, IT Operations, Toronto District School Board

“EMC’s VNX unified storage has the best of everything at a very cost-effective price. It integrates with Microsoft Hyper-V, which is crucial to our cloud strategy, and with its higher performance, automated tiering and thin provisioning, VNX was a no-brainer.”

Marshall Bose Manager of IT Operations, Ensco (Oil/Gas)

“A prime reason for choosing EMC over NetApp was that VNX is such a great fit for virtualization. With all the automation tools and tight integration with VMware, VNX is far easier than NetApp when it comes to spinning up and managing virtual machines.”

Rocco Hoffmann, IT Architect BNP Paribas (German Bank)

“We are achieving significant savings in energy and rack space. In fact our VNX requires only half the rack space and has reduced our power and cooling costs”

Charles Rosse, Systems Administrator II Baptist Memorial Health Care

“Since the VNX has been built into the design of our VDI from the beginning, it can easily accommodate growth- all we need to do is to plug in another drive or tray of drives and we get incrementally better performance.”

“…We loved the fact that VNXe and VMware worked extremely well together …we have dramatically cut operating costs, increased reliability and data access is now twice as fast as before.”

BOTTOM LINE

There are many more customers that have given praise to the VNX Family for powering their Microsoft applications but I don’t have the room to put them all in. EMC is a trusted brand in storage, and the VNX today is an outstanding unified platform which successfully balances our customers block and file needs for their Microsoft file and application data – and gets awards for it. Feel free to find out more about the VNX and VNXe product lines here and here.

Also come talk to us next week at TechEd, we will be there to help customers and partners learn more about our technology.

Click here or on the picture below to access my latest video which provides a bit more about this rolling datacenter-in-a-box environment and features Stefan Voss, Business Development Manager from EMC.

What is the Avnet Mobile Data Center Solution for EMC VSPEX?

Exclusively available through Avnet’s U.S. and Canadian partner community, this mobile data center solution leverages VSPEX Proven Infrastructures to create private clouds. Channel partners’ enterprise customers will benefit from the solution by being able to deploy data centers that have been ‘hardened’ to operate in harsh environments to support BC, data center moves, DR, large-scale special events, and remote field locations.

It was named one of the Top 3 hottest products at EMC World this year by Channel Reseller News / CRN (link) and includes System Center, SharePoint, Metalogix, and many more partners.

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Disclaimer

The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by EMC and does not necessarily reflect the views and opinions of EMC nor does it constitute any official communication of EMC.