The Catalyst for Customer-Centered Marketing

Welcome to OSG

Most marketers rely on well-developed market research practices to collect massive amounts of data about the behavior of their customers, all of it intended to help them make the right decisions.

What does it all mean?

As the amount of data increases, so does the demand within organizations to make sense of it all. OSG’s products and insights provide a deeper level of understanding based on what your customers will do in the future: we give organizations the “why” of customer decision-making.

Optimal Strategix Group is the catalyst for customer-centered marketing. Our goal is to help companies build their businesses around the needs of their most important customers.

OSG’s proprietary methodologies and analysis turns deep customer data into insights about the decision-making of your most important customers. When you work with OSG, you’ll receive clear and actionable guidance for growth from the most important people in your world: your customers.

Welcome to a world where putting your customer at the center of your every action grows your business.

OSG's Mission

OSG’s mission is to take our clients on a journey to the heart of why their customers make choices a destination from which they can shape the future of their businesses. To support our mission OSG is dedicated to understand better than anyone why people make choices, which helps our clients become more customer-centric organizations. We use best-in-class methodologies and superior execution to deliver insights that allow our clients to take action based on the true desires that drive customer decision making. We apply our expertise to business challenges in product development, brand architecture, digital user experiences, and communications programs.

OSG's Leadership Team

Optimal Strategix Group brings together a diverse and seasoned group of executives who share a common goal: uncovering what drives customer decision-making. Our executive team is experienced helping companies uncover opportunities for growth in Consumer and Clinical Healthcare, Pharmaceuticals, Consumer Goods, Entertainment, and Financial Services.

OSG Board of Directors

Our Clients

OSG is proud to have a diverse range of leading Fortune 1000 companies as our clients, and we’re proud that we’ve helped them define growth strategies and operational plans through our unique blend of market research and consultation.

OSG works regularly in Pharmaceuticals, Consumer and Clinical Healthcare, Entertainment, Consumer Electronics, and Automotive. Whether rolling out new products to market or helping reshape their position in the market, our clients rely on OSG to turn information into the insights necessary to make solid strategic business decisions:

OSG's Culture

OSG is a fast-paced, forward-thinking company staffed with people who are committed to growing our client’s businesses. To achieve this goal, we’ve created a stimulating working environment where we put a premium on collaboration, continuous learning and team cohesion.

OSG’s equation for success is simple: we seek the highest quality talent, and then we empower our team members to deliver their best work.

News and Events

Optimal Strategix Group (OSG), a leading marketing consulting, analytics and research firm, announced today that it is rebranding as “OSG”, featuring a new logo and new website (www.optimalstrategix.com).

Welcome to OSG

Most marketers rely on well-developed market research practices to collect massive amounts of data about the behavior of their customers, all of it intended to help them make the right decisions.

What does it all mean?

As the amount of data increases, so does the demand within organizations to make sense of it all. OSG’s products and insights provide a deeper level of understanding based on what your customers will do in the future: we give organizations the “why” of customer decision-making.

Optimal Strategix Group is the catalyst for customer-centered marketing. Our goal is to help companies build their businesses around the needs of their most important customers.

OSG’s proprietary methodologies and analysis turns deep customer data into insights about the decision-making of your most important customers. When you work with OSG, you’ll receive clear and actionable guidance for growth from the most important people in your world: your customers.

Welcome to a world where putting your customer at the center of your every action grows your business.

OSG's Mission

OSG’s mission is to take our clients on a journey to the heart of why their customers make choices a destination from which they can shape the future of their businesses. To support our mission OSG is dedicated to understand better than anyone why people make choices, which helps our clients become more customer-centric organizations. We use best-in-class methodologies and superior execution to deliver insights that allow our clients to take action based on the true desires that drive customer decision making. We apply our expertise to business challenges in product development, brand architecture, digital user experiences, and communications programs.

OSG's Leadership Team

Optimal Strategix Group brings together a diverse and seasoned group of executives who share a common goal: uncovering what drives customer decision-making. Our executive team is experienced helping companies uncover opportunities for growth in Consumer and Clinical Healthcare, Pharmaceuticals, Consumer Goods, Entertainment, and Financial Services.

OSG Board of Directors

Our Clients

OSG is proud to have a diverse range of leading Fortune 1000 companies as our clients, and we’re proud that we’ve helped them define growth strategies and operational plans through our unique blend of market research and consultation.

OSG works regularly in Pharmaceuticals, Consumer and Clinical Healthcare, Entertainment, Consumer Electronics, and Automotive. Whether rolling out new products to market or helping reshape their position in the market, our clients rely on OSG to turn information into the insights necessary to make solid strategic business decisions:

OSG's Culture

OSG is a fast-paced, forward-thinking company staffed with people who are committed to growing our client’s businesses. To achieve this goal, we’ve created a stimulating working environment where we put a premium on collaboration, continuous learning and team cohesion.

OSG’s equation for success is simple: we seek the highest quality talent, and then we empower our team members to deliver their best work.

News and Events

Optimal Strategix Group (OSG), a leading marketing consulting, analytics and research firm, announced today that it is rebranding as “OSG”, featuring a new logo and new website (www.optimalstrategix.com).