ROAR is minimalism above all. Those wraps’ designs are handmade drawings inspired by the raw Scandinavian design. Created with care for detail, the affection for simplicity and respect to the environment. It is a childhood joy poured onto a canvas – soft touch of a plush friend, pictures straight from a favourite book, closeness of a parent, sense of security. The quality of these wraps deepens the most important bond that is love.