Consider that, today, more than 70% of Americans use social media—up from only 5% tallied in 2005, according to the Pew Research Center. A handful of key players in the space continue to rule. Social Media Examiner's "2017 Social Media Marketing Industry Report" revealed that the top platforms used by marketers are Facebook (94%), Twitter (68%), LinkedIn (56%), Instagram (54%), YouTube (45%), Pinterest (30%), and Snapchat (7%). So what's in stor for 2018?

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VitalSource Technologies released the VitalSource Bookshelf app for Apple's iPad, iPhone, and iPod touch mobile devices. With the addition of the app to VitalSource's line of products and services, faculty and students can now access their content through mobile devices in addition to methods such as integrated downloads. When using the app, the full e-textbook, student notes, and highlights are downloaded directly to the mobile device, negating the need to be connected to the internet in order to access previously used content. The app is free for download in Apple's App Store.

The VitalSource Bookshelf app supports the full VitalSource library of titles, encompassing 60,000 works from publishers such as Pearson, McGraw-Hill, and Oxford University Press.