Visual Design

If User Experience Design is about the creation of a philosophy about how to treat visitors and customers to your website, then Visual Design is all about the creation of a philosophy about how to make a great impact on those visitors and customers. Visual design is also commonly called graphic design or communication design (sometimes also known as visual communication) and represents the aesthetics or the “look-and-feel” of the front end of your website or application.

Visual design has a significant impact on the usability of designs and research has shown that users believe that a more attractive design is easier to use than a less attractive one even when that is not the case. So, first impressions do count and at Excellone Technologies we understand this well. That is why we are focused on delivering quality solutions that not only work great, but also look great.

Our expert user experience professionals leverage superior visual design to convey a message of excellence and performance through the deft usage of visual elements like images, colors, videos and typography. Good visual design does more than improve your customers’ attitudes to your website, good visual design will actually make your website or app easier to use. Some of the key principles of visual design that we focus on to improve aesthetics, enhance customers' experience and improve usability are given below:

Contrast: Clever use of contrast helps to direct visitors to what is important and helps them focus on the next steps to take.