Disclosure

Disclosure

Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time.
I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.

My daughters eShop

Where next for market research?

Clearly market research is undergoing a period of disruptive change, with all of the following being of interest:

Social media research

Neuroscience

Behavioural economics

Mobile research

Network analysis

Gamification of research

DIY research

Decision makers in research can’t be expected to be on top of all of these (and other) changes, so which ones should they prioritise, and how should they evaluate their choices?

In an attempt to help decision makers navigate this session I am going to be running an Executive Briefing in London on July 6th. You can find out more about it on the NewMR website, but places are limited so you will need to move fast. At the Executive Briefing we will explore the changes that are happening and use a challenge framework to help understand the potential impact of these and other changes.

In your opinion what are the biggest disruptive changes that will impact market research over the next four years?