The real estate tycoon described what he considered failed campaign efforts at the Faith and Freedom Coalition conference, saying the GOP is “not respected throughout the world” and “if we continue to go along this path it’s not going to be very easy at all over the years to come back.”

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“They had one ad where [Obama] was speaking to Germany in front of huge crowds. And they said, ‘We don’t need a rock star as a president.’ He looked good, the crowd was massive,” Trump said. “I said, ‘What a great ad.’ And then I found out we made it.”

“$400 million wasted, wasted,” he added.

Trump, who flirted with running for president in 2012 and has spent $1 million on state-by-state research on his 2016 prospects, said Republicans need to pick “the right person” for the next cycle.

“You can’t get it wrong again,” Trump said. “You got it wrong. And you can’t get it wrong again.”

He described a campaign ad he helped create for Romney, modeled after his reality game show “The Apprentice.” Sitting in a chair across from an Obama lookalike, Trump blasted the administration, closing with the program’s catchphrase: “You’re fired.”

The ad never ran.

“And the reason they didn’t put it on? They thought it was too controversial, controversy. It might not be politically correct,” Trump said. “And it was very sad.”

He also criticized Sen. Marco Rubio (R-Fla.) for authoring an immigration bill that includes a path to citizenship for undocumented immigrants, saying they wouldn’t back him politically.

“But everyone one of those people, and the tens of millions of people that they will bring in with them, through family, through relationships, through birth, they will be absolutely voting Democratic,” Trump said.