4 Metrics You Need to Track During Your Next Virtual Event

Planners often judge their virtual events to be successful based on the number of attendees they attract. While attendance does play an important role, there are other aspects of an online event that you also should consider when determining its overall impact. And why wouldn’t you? Unlike on-site events, where feedback is limited in most cases to registration, evaluations and session check-ins, webinars and other online events offer a wealth of measurable metrics beyond ...

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