LOVE Norfolk, HATE Litter

29th March 2017

The impact of litter on Norfolk’s wildlife is being highlighted as part of a campaign to clean up the county by.Nigel Ford, who launched the LOVE Norfolk, HATE Litter campaign said there have been numerous cases of dead animals being seen during litter picks around the county.

Mr Ford, 68, from Hardingham near Dereham, said: “The impact litter has on wildlife is one of the key reasons why I’m running this campaign. Shrews, voles and mice are the main victims we’ve seen. They often get trapped in drink cans and die of starvation or from stress. We hope to raise awareness and encourage people to stop dumping cans and urge people to get out and do litter picks and take pride in the county.”

The LOVE Norfolk, HATE Litter campaign launched in September 2016 and its ambition is to see every resident of Norfolk complete at least one litter pick.

The campaign has been backed by eight Norfolk councils all the Norfolk MPs and organisations including CPRE, The Country Land and Business Association (CLA) and the Norfolk Club.