Many organizations find themselves at a crossroads as they look to embrace data-driven business strategies: data scientists are tasked with maximizing the value of advanced analytics, while contending with new requirements for accountability and transparency in accordance with data privacy regulations such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The BigID and Immuta partnership is driven by the market need to balance the objectives of deriving business value from data analytics, while ensuring that data access and privacy policies are consistent with urgent privacy concerns.

The BigID platform allows organizations to discover, inventory and index personal information by data subject, residence and sensitivity without data copying across the enterprise infrastructure. In turn, the Immuta data control plane leverages BigID’s data intelligence to natively enforce rules on data to comply with any regulation.

The Immuta platform takes the business metadata identified by BigID and allows the customer to automatically enforce role-based, attribute-based and purpose-based controls on it.

How Customers Will Benefit

Organizations taking advantage of the partnership will be able to:

Natively enforce rules on data to comply with any regulation;

Apply data privacy and anonymization policies such as differential privacy, purpose-based restrictions and minimization based on BigID classifications to enforce rules;

Service ad hoc data queries using any business intelligence tool;

Provide users with different levels of access to improve the ability to collaborate on model development and analysis while preserving data protection; and

“Before modern organizations can even think about protecting data to avoid regulatory repercussion or utilizing their most important asset for advanced analytics, they must gain complete understanding of the oil running the engine,” said Dimitri Sirota, co-founder and CEO of BigID. “BigID provides customers with data-driven insight into whose data they have, where it resides and how it’s being used, which provides the basis for defining and enforcing privacy policy in the context of data science initiatives at scale.”

“We are steadfast in our mission to provide the simplest, most efficient means of safely operationalizing data for advanced analytics,” said Matthew Carroll, co-founder and CEO of Immuta. “Immuta enables self-service to data through trust. Our platform allows organizations to scale their governance capabilities, which unlocks data to the masses.”

About BigID

Based in New York and Tel Aviv, BigID uses advanced machine learning and identity intelligence to help enterprises better protect their customer and employee data at petabyte scale. Using BigID, enterprises can better safeguard and assure the privacy of their most sensitive data, reducing breach risk and enabling compliance with emerging data protection regulations like the EU’s General Data Protection Regulation and California Consumer Privacy Act. BigID has raised $46M in funding since its founding in 2016 and has been recognized for its privacy innovation as the 2018 RSA Conference Innovation Sandbox winner, a CB Insights 2018 Cyber Defender, Network Products Guide 2018 IT World Awards “Hot Company of the Year” winner, a 2019 InformationWeek Vendor to Watch, and a 2019 Business Insider enterprise vendor “to bet your career on.” Learn more at http://bigid.com or visit us at http://bigid.com/demo to schedule a demo.

About Immuta

Immuta is the fastest way for algorithm-driven enterprises to accelerate the development and control of machine learning and advanced analytics. The company’s hyperscale data management platform provides data scientists with rapid, personalized data access to dramatically improve the creation, deployment and auditability of machine learning and AI. Founded in 2014, Immuta is headquartered in College Park, Maryland. Learn more at www.immuta.com.