January 20th

Dallas, TX — January 20, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of SurveyDirect, a new self-service solution providing access to 100% self-reported data.

“SurveyDirect is truly unique to the marketplace. It combines survey data and product registration card data into a single self-serve solution,” said Warren Storey, SVP of Data Products at Epsilon. “Furthermore the data has a proven performance track record. It’s not often marketers can launch a product or a campaign and be assured of a proven direct response list.”

SurveyDirect has more than 200 of the most utilized selects, making it easy to access the best prospects all in one central self-serve environment.