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Guest
post
from
Burke
Powers,
Managing
Predictive
Analytics
Consultant,
IBM
Business
Analytics
Today,
every
company
of
appreciable
size
has
some
social
media
presence.
Most
companies
I
speak
with
are
either
just
monitoring
social
media
or
are
engaged
in
“spray-and-pray”
tactics
that
are
only
loosely
tied
to
corporate
goals.
To
realize
the
value
... [ + Read more ]

Someone
recently
asked
me
how
it
was
possible
that
cloud
computing
began
to
take
off
at
just
about
the
same
time
the
economy
got
cold
--
circa
2008.
This
argument
had
a
culinary
simile:
that
major
new
technology
shifts
(such
as
cloud)
are
like
ice
cream.
Delicious
when
things
are
... [ + Read more ]

At
its
first
Smarter
Commerce
Global
Summit
on
September
19-21
in
San
Diego,
CA,
IBM
will
announce
new
software
and
services
that
address
a
broad
spectrum
of
enterprise
commerce
activities
--
new
ways
to
buy,
sell
and
secure
greater
customer
loyalty
in
the
era
of
mobile
and
social
networksHere's
a
... [ + Read more ]