Facebook advertising is the most targeted demographic advertising platform online.

The smallest age demographic is aged 13 to 17.

The largest age demographic is aged between 25 and 34.

Facebook Advertising Demographic

What is Facebook Advertising?

Facebook Advertising are advertisements displayed on Facebook users’ web pages. They appear in the right side column on Facebook pages in the Ad Space.

Make It Work!

1. Do your research – Facebook allows you to target your adverts to a very specific and relevant audience. Not only can you specify age, gender, education and work place, but Facebook also scans users’ profiles for their interests, job titles, skills and much more. By working out who will want to see your advert, the more successful your advertising campaign will be.

2. Stand out from the crowd – Unlike Google users, Facebook users aren’t on the site waiting to look at your ad, the ads have to be relevant and interesting. Facebook users need a reason to click on your ads. Give them one!

3. Take them somewhere they want to go - When users click on your ad they will be taken to your website or Facebook business page. Your message needs to be consistent with clear calls to actions. You don’t want users clicking on your ads but leaving your site straight away as they couldn’t find what they were looking for.

4. Monitor, Measure & Experiment – The best Facebook advertising campaigns have multiple adverts with various ad copy and images. It’s crucial to regularly change your advert copy and images to get the best click rate. Monitor and refine your ads and use your campaign data wisely.

5. No half measures – It’s not easy, you’ll have to work hard, but it’s worth it. We have fabulous case studies, we’d even go so far as to say we’re sort of experts in this new field.

If you want to know more or if you would like us to create a campaign feasibility research report…