SLS Las Vegas is OPEN

SLS Las Vegas, the culmination of a years-long, $415 million dollar renovation of the legendary Sahara, opened its doors today welcoming the public back to the North end of the iconic Las Vegas Strip. A fully-integrated, entertainment-driven resort and casino with more than 1,600 guest rooms and suites, SLS Las Vegas features a curated collection of hospitality industry trend setter sbe’s most beloved brands, refined and reinvigorated for Las Vegas as well as original concepts all set in an atmosphere that’s both dynamic and approachable.

“This is the beginning of a new era for The Strip,” said Sam Nazarian, Founder, Chairman and CEO, sbe. “We are thrilled to throw open our doors and show the world what we’ve been working on for the past several years. It feels good to be back in the former Sahara space, and we look forward to creating new, legendary memories as SLS Las Vegas.”

The resort celebrated its opening with a star-studded preview party with guests including actors Aaron Paul, Emile Hirsch and Kellan Lutz, model Dita Von Teese, UFC star Chuck Liddell, and actress Brittany Snow. Partygoers enjoyed tastes of the resort’s signature food and beverage offerings and live performances from rock legend Lenny Kravitz, who designed a handful of the resort’s top tier suites, and rising star artists including Iggy Azalea, Rita Ora, JoJo and Jhene Aiko. As the clock struck midnight, amid a dazzling display of fireworks, the SLS team led by Sam Nazarian officially cut the ribbon and escorted the first guests to the gaming floor.

We should note as well that our good friends in the media business, @VegasBill and @24K were at this grand opening event and they captured some awesome video and pictures – follow them on Twitter to see all the excitement.

BTW – the SLS just may be the spot our team stays at during International CES in January.

James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.