Print advertising is one of the best methods to publicize a companyâ€™s products and services. A print advertising campaign wonâ€™t be a success just because you run the ads. The print ad must be effective and they must engage the reader, speak to the readerâ€™s needs. If the print ad lacks a compelling message, particularly in the noisy and crowded marketplace of a magazine and newspaper, it can turn out to be a costly lesson for any advertising campaign.