Now I don't know about you, but personally, if I had a problem on my store, I’d much rather watch a quick video than read a support page.

Creating original video content to drive traffic

Video pairs so well with social. We use it to direct traffic to blog posts and app listing where customers can find out more before they buy.

We know our audience is already on social media, so we do our best to slip useful and informative content into their feedswithout interrupting what they’re already doing.

Why?

We’re constantly releasing new features and apps

People are constantly looking for info and asking questions about our apps

Original videos allow us to answer common questions and/or keep our app users up to date on new apps, blogs, and feature releases. We use social to amplify awareness and drive traffic to additional content (blog posts, app listings, etc.) so app users can make informed decisions on their own.

If we can entertain along the way, that’s great too because those likes and shares work wonders for organic reach, video views, and lead acquisition! ;)

Here are 3 original video series we use for lead generation and how we amplify them using social media.

Bold School of Commerce

Bold School of Commerce is a series of online courses we offer to aspiring entrepreneurs designed to help store owners become eCommerce experts in everything from CRO to social media.

It's a great opportunity to not only engage with our app users, but also help them grow their stores. And Just like an actual classroom, attendees are able to ask questions in real time as the lesson goes on.

Problem Solved

Problem Solved is a video series we came up with to make it easier for Shopify merchants to understand how to use our apps to their full potential and quickly see an impact on their bottom line.

Rather than simply showing what our apps do, we present a common problem and then use our apps to solve it. Creating content that shows your customers how to use your product to solve a pain point in their lives makes for great content.