Fort Lauderdale Google Ads Company | A Glossary of AdWords Analytics

Managing your company’s advertising on Google AdWords requires time and effort, with special attention to even the smallest of details. Take a look at the following glossary of AdWords metrics to see why it’s probably not worth managing on your own. If you’re really not looking for a Fort Lauderdale Google Ads company to assist you, then get familiar with these terms quick.

12 Google AdWords Metrics You Need to Know

Impressions – This is the number of users who see your ad.

Frequency – This metric is used to measure the number of times an ad is seen by a unique user.

Cost-Per-Thousand Impressions (CPM) – The amount you will be paying to receive 1,000 impressions on an ad.

Actual Cost-per-Click (ACPC) – This is the amount you are actually charged for a click on your ad.

Average Cost-Per-Click (AVG. CPC) – The average amount you pay for one click on your ad.

Invalid Clicks – Any clicks on your ad that originate from automated clicking tools or malware will be marked as invalid clicks. Google tracks these clicks and will not charge you for any that seem illegitimate. Additionally, you can report suspicious clicks for evaluation as invalid clicks, as well.

Enhanced Cost-Per-Click (ECPC) – This is an additional bidding feature that will adjust your bids based on the likelihood of a click resulting in a conversion.

Conversion – A conversion happens when a user clicks on your ad, is directed to a landing page, fills out a form, and ends up at the “thank you” page.

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