Good to know

Why should I invest in usability? Isn't my money better spent on SEO?

More visitors is indeed what most people want. Search Engine Optimization, Search Engine Advertising and Search Engine Marketing can get you more visitors. But if you lead these visitors to a website that sucks, simply more of them isn't going to increase your revenue.

The goal of usability is to turn visitors into customers. To increase those conversion rates, you need to invest in usability. Once you've done that, it's time to invest in attracting more visitors.

It's not a question of one or the other. It's usability first and SEO second.

How reliable is the advice in an expert usability review?

People sometimes mistakenly think our expert reviews are a reflection of our personal opinion about a website. That is not at all the case.

The advice we give in our expert reviews is based on our experience. Experience we get from the user research we continually do: surveys, logfile analysis, AB-testing and user testing.

If we know for sure someting's going to be a problem on your website we will tell you. If we don't, we will suggest testing it.