Inbound Marketing for Manufacturers Blog

What Type of Content Are Your B2B Prospects Looking For?

Your B2B prospects have endless options when they search for content online. In order to reach them, you need to know what type of content they’re looking for, and more specifically, what content they’re actually absorbing as opposed to skimming.

Hubspot Research conducted a Consumer Behavior Survey to find what types of content are closely read and which types aren’t.

What types of content are your B2B prospects consuming thoroughly?

Videos. 55% of prospects are consuming videos throughly.

Social Media Posts. 52% of prospects are consuming social media posts thoroughly.

As a manufacturer, you know that trade shows are an important facet of getting the word out about your business and making connections with potential clients. We've compiled this guide of best trade show tips to help you stand out, maximize leads and traffic, save time with technology/tools, and calculate your ultimate trade show ROI.