The IT Makeup of the Moment – IT Cosmetics

IT Cosmetics seems to be causing quite the stir around the UK at the moment, and after trying out some of the hero products of the brand, I am not surprised. IT Cosmetics finally hit the UK shores towards the end of last year, taking residency at Selfridges as well as QVC UK, which we all know has great bundles offers and Easy Pay installments. When the brand launched last year, I was kindly sent across as bag of samples of the hero products and within those samples, I have discovered four products, three of which I will be sharing today and the fourth will be purchased pretty soon! The products that have contributed to my face looking it’s ultimate best include the iconic CC+ cream, under eye concealer and one of the best brow products that I have used in a long time.

My original sample bag contained the Your Skin But Better CC+ SPF50 cream, however since then IT Cosmetics have launched an illuminating version which I have been using. I have usually turned my nose up at BB creams, CC creams and even the DD creams that made a very small appearance before fading into obscurity. I have always been that full coverage, foundation like a mask gal and nothing could sway me away from that. I’m sure you can imagine that my initial first impressions of the CC+ cream absolutely blew me away. This is no ordinary CC cream, in fact it’s a wonder product of epic proportions that has the scent of melons and makes me look flawless.

Your Skin But Better CC+ SPF50 cream is a lightweight, non greasy (unless you use too much) cream that contains enough SPF to be able to forget adding another one to the mix. It has a full coverage finish that can be worn alone, or should you wish, under foundation. It corrects colour, covers up my pores and generally leaves me looking fresh as a daisy. I use the CC+ cream most days instead of foundation as it basically works as well, but without being too heavy on my skin. The illuminating version is packed with light reflecting particles that make skin look dewy and glowing, without any shimmer or glitter and as the formulation contains an anti ageing serum, the CC+ cream does make me look dry or cakey. It’s an absolute winner for me, and as you only need a max of two pumps to cover your face, the tube is going to last quite sometime. Whether you apply it with a brush, your fingers or a damp beauty blender, the coverage and finish is the same and looks great. You can see why it’s a Top Ten product from IT Cosmetics.

Dark circles have been the bane of my life for as long as I can remember and a under eye concealer has to have a few stipulations. Soft and creamy, crease proof, long lasting and industrial strength. There aren’t many that I have found that tick all the box but now I can add two new concealers to my routine. The Bye Bye Under Eye is another of It Cosmetics Top Ten products and is available in the Original and the Illuminating version. You can see from the below swatch that Illuminating version is very subtle, and although the light reflecting particles are present, they are not blinding or look out of place for an under eye product. A tiny amount of product is needed to give an even and full coverage, waterproof under eye. I think it quite possibly is my favourite under eye product that I have tried, and if you know my make up collection, you know I’ve tried a lot. Out of the two, I think I do prefer the original when doing a more intense eye look, but for day to day, the illuminating version works really well.

I have decided that the best brow for me is a natural, fluffy brow that doesn’t look too done or too severe. Whilst I like a Dip Brow Pomade brow when I go out, for normal operations, a brow that is drawn with a pencil is my go to. As my brows are in quite good shape at the moment, a quick touch up of the sparse areas and a defined arch is all I am after. The IT Cosmetics Brow Power in Universal Taupe is the only shade that they do, and it matches to any brow colour. How cool is that. The wax pencil makes it easy to fill in the gaps and build up areas to give the illusion of thicker and fuller brows, whilst the spoolie on the end helps to tame and tidy hairs. I have been using this daily for quite some time now and out of curiosity, I twisted the pencil to see how much product I had left. There’s loads! I think it will definitely last me a good month or two with the amount that I use.

One of the other samples that I did try was the Superhero mascara. I’m so funny with mascaras that I rarely find ones that do everything that I want them to do. As I have a couple open and on the go at the moment, I will be picking up the Superhero mascara next time I head into Selfridges.

On the subject of Selfridges, the Trafford Centre is relaunching the beauty hall and the addition of five new brands including Anastasia Beverly Hills, Hourglass and Natasha Denona. It very exciting to finally have an actual stand for ABH in the UK so I will be heading there to swatch away in the next few weeks. How much fun!

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This post may contain PR samples that have been sent to me for consideration for review however all my opinions will be my own. The links in the post my be affiliate links which will earn a small amount of commission should you shop my recommendations.