See how the Instant Cash Offer Program can be integrated into a dealership website like yours

Ongoing Support to Ensure Best Results

Our team provides training and support to ensure you're getting the most out of this valuable tool. We offer advice on how to engage your customers in meaningful dialog that will gain consumer confidence, increase trade-in volume, increase profitability and bring the right vehicles to your lot.

Resources

Marketing Toolkit & Advertising Requirements

Offline Marketing Materials

You have 24/7 access to flexible, co-branded marketing materials you can use to promote your brand and Instant Cash Offer in your dealership. Customize TV animated tags, scripts for TV and radio, newspaper ads, emails, banners and printed collateral. Buying and Trade-In messages are available.

vAuto Integration

Value & Essentials Brochure

Mobile App

Dealer Advertising Requirements

Sourcing Data

Case Study

Marketing Toolkit

How Instant Cash Offer Works

In 4 Simple Steps

1

Consumers Visit the Kelley Blue Book Tool Online

They fill out a detailed description of the vehicle they wish to trade in. Or, the dealership staff introduces the customer to the Kelley Blue Book's Instant Cash Offer by guiding them through the process of valuing their trade-in.

2

The Tool Generates the Offer

We deliver an Instant Cash Offer* to the consumer for trade-in or outright sale. It's valid for 3 days. The consumer can also request to be contacted by a dealer if they are interested in trading in their vehicle to purchase another.

3

The Consumer Brings You the Offer

After a physical inspection at your dealership, you may accept the offer or re-run it based on any discrepancies found during your assessment. Your customer decides whether to apply the offer as a trade-in amount toward the purchase of one of your vehicles or walk away with cash.

4

With Purchase, You Get Options

After you've acquired the vehicle you have 3 days to decide whether to resell it on your lot, take it to auction, or sell the car to Autotrader for the full trade-in amount. Whatever you want, consider it done!

For Participating Dealers currently on the Program, we believe the new Kelley Blue Book Instant Cash Offer program can provide significant benefits for your dealership, such as:

Strong brand recognition from The Trusted Resource, which may help increase the number of Instant Cash Offers generated and redeemed under the Program

Potential increased sell-for-cash and trade-in vehicles coming to your dealership, which can help improve your ability to acquire high-demand used vehicles for your inventory

Real offers that generate high-quality showroom traffic to your dealership, providing an opportunity to establish a relationship with consumers in your market

The process for editing Instant Cash Offers has not changed. You are still able to access, modify, and verify Kelley Blue Book Instant Cash Offers, as you did for Trade-In Marketplace Instant Cash Offers, utilizing the tools on this site and in accordance with the program Terms and Conditions.

Additionally, the Kelley Blue Book Instant Cash Offer is still backed to the dealer by Autotrader. If desired, Autotrader will purchase Kelley Blue Book Instant Cash Offer vehicles at the prices specified in the relevant Offer within 3 days of the generation of the Offer, subject to the Terms and Conditions.

Dealers currently on the Program will continue to work with their Account Consultant, Product Specialist and Implementation Consultant to maximize the opportunity.

Instant Cash Offer Mobile App Now Available!

Participating Dealers are now able to generate new and review existing Kelley Blue BookSM Instant Cash Offers more quickly and easily than ever before!

The new mobile app boasts several key enhancements:

Simplified interface with time-saving features for a more streamlined trade-in process.

All-new design provides a cleaner, more intuitive user experience.

Integration of the Price Advisor allows shoppers to easily see how the Instant Cash Offer aligns with the Kelley Blue Book® Trade In Range.

The Mobile App for the Kelley Blue BookSM Instant Cash Offer (renamed “Dealer ICO Tool” in the Apple store) is available exclusively on the iOS (Apple) platform and is available for immediate download!

Introducing Our Vehicle Purchase Program

Another advantage of being an Instant Cash Offer Participating Dealer

We are excited to announce new integrations between the Kelley Blue Book Instant Cash Offer and our Private Seller Ad program to bring additional traffic to your dealership. This new consumer opportunity is called the Vehicle Purchase Program.

The Instant Cash Offer option will be displayed prominently throughout the Private Seller Ad purchase process. While placing their ad, Consumers will be presented the option to run an Instant Cash Offer on their vehicle, and via email communications after their ad is live.