Fate of Promotional Products

Global Advertising Specialty Impressions Study, V. 4By Larry Basinait

Since the study was first conducted in 2008, U.S. recipients of ad specialties are increasingly passing them along, extending the advertisers' reach. In fact, 63% of respondents in the U.S. said that when they receive a logoed item they no longer wish to keep, they give it to someone else. Canadian and Australian respondents were more likely to give an item to someone else (64%) than any other group examined.