Ladbrokes Closes US Affiliate Program

Score, the Ladbrokes affiliate program, is closing relations with its US affiliate partners (for now), according to an e-mail sent out to partners today.

While there were not a plethora of details, Ladbrokes was quick to mention some key clauses in its Terms and Conditions:

We regret to inform you that Ladbrokes and LBapuestas have taken the business decision to cease commercial partnerships with all of our affiliates based in the USA.

In accordance with Clause 12.6 of our terms and conditions (a copy of which can be found by clicking on the following link Ladbrokes | The betting and gaming affiliate programme by Ladbrokes), we hereby provide you with written notice that we are terminating our contract with you with effect from 23:59 on 31 October 2012.

Given the nature of the e-mail, many are guessing that Ladbrokes is readying a move into the US market. Ladbrokes affiliates impacted by the move have until October 31 before the split is official. By that time, the company plans on paying off outstanding affiliate payments.

Existing players will not be moved to other programs.

CAP is working with Ladbrokes and there will be more updates in the coming weeks.

2 Responses to Ladbrokes Closes US Affiliate Program

Thank you for the feedback on this, of course, we’re not happy about the negative impact this decision has on our ongoing affiliate relationships and we have been trying to make this a smooth as possible for all our active affiliates. We would like to again express our sincere apologies for this undesirable change.

Ladbrokes does not accept US players and although our USA based affiliates were promoting us to a non-US customer base, we still had to cut our ties. As a public limited company, we are constantly monitoring risks to our current and future business. In the light of this, working with affiliates directly or indirectly associated with the USA is regrettably perceived as high risk for our future business in a potentially regulated US market.

All other affiliates remained unaffected and it’s business as usual.

Although this only affects a fairly small amount of Score Affiliates, we’re still mindful about the impact it has. Should our decision have directly impacted you and you have not yet made contact with us, please contact us on affiliatequeries@ladbrokes.co.uk and we will be happy to discuss.