The first iPhone went on sale in 2007 and Apple has sold more than 1.7bn units as of January previous year, according to analyst Statista. The iPhone Xs starts at $999 for the 64GB version, while the Xs Max will cost $1,099. That's mostly because of the phone's massive display - at 6.5-inches diagonal, this is the biggest screen that Apple has ever squeezed into a smartphone. Using OLED technology and with support for Dolby Vision and HDR10, the phones have 2.7 million and 3.3 million pixels respectively, and claim the best display performance on an iPhone.

The XR is Apple's new budget option. While the iPhone XS and iPhone XS Max are certainly the flagship products, the iPhone XR offers a similar user experience with some scaled-down specs. It'll come in black, white, red, yellow, coral and blue colors. Pre-orders begin on October 19, and the phone will ship on October 26.

Apple's strategy of selling pricier phones amid waning demand for smartphones has propelled the Cupertino-based company to become the first publicly traded United States company to hit a market value of more than $1 trillion (€860 billion).

The iPhone XS and XS Max will be available to pre-order on Friday, September 14 and ship Friday, September 21 in the USA and other countries.

Bigger, pricier iPhone expected at Apple event
Apple says that its new chip has 6.9 billion transistors, a 4-core GPU, a 6-core CPU, and a neural engine with an 8-core design. For the longest time, the only way to watch an Apple event was through Safari, on an iOS device or using Edge on a desktop.

What can you do with all that handsome iPhone Xs Max screen?

On the surface, the iPhone XR feels like an iPhone X, at least from the front.

You'd think that the yearly iPhone update would be the big news, but it really wasn't-the new Apple Watch has a bigger display with curved edges, and the software has been dramatically updated with new watch faces that take advantage of the new display.

What's actually the most interesting in terms of the health monitoring capabilities of the new watch is that it actually includes for the first time ever a ECG (electrocardiogram) functionality in an over the counter consumer device. You'll have to wait for our full review to know how the camera of iPhone XR measures against the rest. Even with all this power, iPhone XR lasts up to an hour and a half longer than iPhone 8 Plus. The A12 features a custom hexa-core CPU, a quad-core GPU and an octa-core Neural Engine. As far as the processor is concerned, the iPhone XR is powered by the same A12 Bionic chipset. Even a new version of the Apple Watch, called Series 4, has a 30 percent larger screen, making it fit even more information.

AirPower Wireless Charging Mat - this was announced quite a while ago, and should have launched in the spring. However, it's early to give a verdict on it but our hunch is that Apple might just have a victor on its hands with the iPhone XR.

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