My good friend Lars Swanstrøm asked me the other day if there was an efficient way of getting up a company web site. The law firm he is working for felt the need for a presence on the Web.

My wife Susanne and I decided the fastest and easiest way was to use a ready to run blog service. Google’s Blogger is free and efficient, but adds a menu to the top of every page. That does not really spell professionalism.

We therefore suggested that they put up a Wordpress.com blog, i.e. a blog in the cloud and not on a server of their own. Doing it this way means that they do not have to worry about software upgrades and patches.

Wordpress.com is free as well, but we suggested that they spent a few kroner for a premium bundle, allowing for more customization, a proper domain, no ads and more space. (US$ 99)

They had already bought a domain name (hjemmeadvokaten.no), so it was only a matter of redirecting it to their new wordpress.com blog.

Setting up a basic blog is done in a few minutes. However, it does take a little longer to get a grasp of the logic underpinning such a tool. My wife and I have blogged since 1998, which means that what may seem easy to us, is not necessarily so for a newcomer.

Here are some of the lessons learned:

Understand the difference between posts and pages. Blogs consists of posts, the newest presented at the top of the blog’s home page. Traditional web sites, on the other hand, consists of static web pages, always available via the main menu. In this case we wanted the site to consist mainly of pages presenting the firm and its experts.

Given that Google love informative articles, however, we also recommended that the lawyers write a few high quality articles that will be of interest to readers searching for such services. These articles may draw people to the site and to the company.

Stick to a clean and simple design, unless you really know what you are doing. Clean means professional.

Policy makers in the West often believe that the test scores of pupils and students in TIMMS and PISA says something about future wealth creation.

New research shows that for the rich, industrialized countries there is no correlation between these tests scores on the one hand and innovation and economic growth on the other.

I would argue that these policy makers mix the terms knowledge and competence. Many of the “best” students know the facts needed to score well on TIMMS tests. They have the factual knowledge. Competence on the other hand is the ability to do something in a useful and relevant manner.

Companies need people who have the ability to learn and adapt to a changing environment. Knowing how to score well on tests in school is a different skill altogether.

Moreover, from the discussion of the Nordic Model and Nordic economic success, we see that there are other framework conditions that contribute to innovation and wealth creation, such as a stable socio-economic environment, trust in public institutions and social welfare.

I have had the pleasure and honor of being chair of OECD’s steering group on the governance of science, technology and innovation for global challenges — STIG for short.

The project combined the skills of social researchers with the knowledge of savvy policy makers from many countries, including — among others — Germany, Austria, Korea, China, France, the UK, South Africa and Norway. The Germans initiated the project, which was also given strong support from the Norwegian Ministry of Education and Research.

The project delivered its report this summer and recently the OECD also published a popular policy brief describing the findings and the recommendations.

Many policy makers and experts associated with STIG would now like to make the project more visible. Others have started planning more work in the area. In order to keep track of this work I have today set up a new blog called Beyond STIG. Visit the blog to read more about STIG, find links to the policy brief and the report and much more.

I continue to be amazed of all the creativity that goes into music mashups online, and how the new computer technology makes it possible to mix and reshape existing music in new and exciting forms.

The music industry is definitely not able to keep up with this, nor is the global intellectual property regime, which has a hard time defining what is fair use based on the creating of something new out of the old, and what is a copyright infringment.

It seems clear to me that the record companies and the artist benefit from this kind of creative publicity, although I am not sure all of them will agree.

By the way, one of my favorite mashup artists are actually from my home county Møre og Romsdal in Norway who names himself Norwegian Recycling.

Arriving in California this summer we noticed the strangest of phenomena: The four way all stop crossing.

We watched in bewilderment as cars approached the crossings, stopped and then decided on who was to go first based on some type of mind reading. We were unable to detect any clear pattern on which car was to go first.

In Norway this is simple: You give way to the car from the right, unless there are traffic lights or a roundabout. Europeans love roundabouts.

Not so in America. The Avis guy told us that Americans also had to give way to cars from the right. He was at loss at explaining what do to if four cars arrived simultaneously — which happens all the time if the traffic is dense.

In the end we found that the system works because Americans drivers actually learn this kind of Jedi mind trick when getting their driving licenses. We also found that my wife and dedicated driver Susanne is a natural. Or maybe the Americans were just polite, helping her along.

Nothing is real until you have described it with hard numbers and statistics. Anyone discussing immigration and “multiculturalism” knows this.

It turns out however, that the real threat for Norway does not come from Muslims, but from Iceland.

Sigve Indregard presents numbers documenting a growth of 60 percent in the number of Icelanders from 2009 to 2011 (from 3749 to 6022). Given that there are only 5 million people living in Norway, you may think that this does not amount to much.

Indregard, however, has made a prognosis for the next 90 years based on this rate, and proves that there will be as many as 60,000 Icelanders in 2021, 72 million in 2041 and 6000 billion in 2100!

By then, of course, Norwegian culture will be dead, replaced by Svartadaudir and Snorre.

I knew it, the recent introduction of Skyr (a kind of Icelandic yoghurt) in the Norwegian market, was just the first step in a hostile colonisation of Norway.

My wife and I travel a lot, and we have learned that buying cheap suitcases can cost you. On one trip to Britain we needed to buy a badly damaged suitcase, and was forced to buy a cheap one. It lasted one trip ony and is now use to store clothes in the attic.

So we have normally bought Samsonite suitcases, as they are known to be sturdy. That being said, we have twice been forced to go back to the store because of damage, and every time we have faced the same strange Catch 22 situation:

“Yes, sir/ma’am, there is indeed a five year guarantee, but that is for production errors. This suitcase was damaged during transport.”

“So you are saying the warranty is void because we have used the Samsonite suitcase for travelling?”

“Ah, but we have used this suitcase only once, from London. Isn’t a Samsonite meant to be able to handle the hardship of one flight?”

“I don’t know about that, sir, but Samsonite won’t reimburse us for a new suitcase if the old one was damaged during transport.”

“Hm, but the reason we bought Samsonite is because they promote their strength and their warranty. Isn’t this close to fraud?”

“The warranty clearly states it covers only manufacturing defects and does not cover any damage caused by misuse, neglect, accidents, abrasion, exposure to extreme temperatures, solvents, acids, water, normal wear and tear or transport damage — by airlines for example.”

“I see, but you do understand that manufacturing defects are already covered by Norwegian consumer laws. You will have to replace such a suitcase for no cost, anyway, so what is the bl&%/(y point in having a Samsonite warranty?”

GOODNIPThe main objective of Good Practices in Nordic Innovation Policies was to develop a survey and an analysis of Nordic innovation policy instruments that directly or indirectly are targeting small and medium sized enterprises.

PUBLIN The EU project Publin aimed to study policy learning and technical and administrative innovation in the public sector, and to get a better understanding of behavioural changes, learning processes and the implementation of new or improved technologies in public organisations.

I am currently in a kind of test socia tools modus. No, this is not about Facebook (which I, frankly, find of little use), but rather the use of tools used to find, save and share posts, articles and sites on the Web.

I am currently using two tools for this: our weekly Pandia Search Engine News Wrap-up over at pandia.com and twitter. For all practical puposes I am building a large collection of links to interesting and useful resources, but I have no way of searching this content.

Enter trunk.ly, a new kind of bookmarking site that wants to take over if delicious is abandoned by Yahoo.

If you sign up, you may connect it to your twitter, Facebook and RSS reader accounts and let it sync all the links you have included in tweets and posts. It will then index your links and the pages they are pointing to and generate your own personal database of online resources. You may even import (but not sync) your delicious bookmarks.

Given that this is a social site, you may also follow other trunk.ly users and get access to more relevant information. It looks promising. My trunk.ly links are found over at trunk.ly/perkoch.

Update December 2011: Trunk.ly has now been bought by Delicious, and will be closed down in January. Delicious has still not implemented the trunk.ly technology. Too bad.

I love the iPad. It is fun, innovative and has an extremely high wow factor. However, when someone asked if I would recommend one, I normally asked that it is the kind of gizmo that is nice to have, but which you can do without.

I use it to read comics, magazines, read news, follow my web feeds and.. well.. one of our cats love the cat game for the iPad (seriously!).

It was not until a few weeks ago that I realized that I could actually use it for something “useful”, as I brought my room documents as PDF files on the iPad to an OECD meeting. I can now leave that heavy folder behind.

Still, I am still not comfotable with the virtual keyboard. It is not tactile. I need to watch the screen all the time. So yesterday my wife and I went to the local Apple dealer and asked for an iPad dock with a keyboard.

“You do not need one,” the salesman said. “If you a have an iPad case with a stand, it is better to buy a regular Apple wireless keyboard.”

He was right. I connected the wireless keyboard via Bleuetooth in less than a minute, and here I am, writing a blog post in the same speed as I would on our regular Mac. Now the iPad has become a serious replacement for the MacBook when travelling!