The series is linked to Nike’s ‘Better For It’ athletics initiative. In this first episode “the sisters return home for the holidays on tense terms. 24-year-old Margot has just been fired from her job, while 22-year-old Lily’s YouTube channel “LilyNinja” is more successful than ever. Lily prioritizes fitness over friends, while Margot has a robust social circle and little interest in sport. On New Year’s Eve, tensions boil over and the sisters make a bet.” (it says here).

Nike VP of global brand marketing for NikeWomen and Women’s Training Kerri Hoyt-Pack says: “It’s about personal growth and pushing yourself to be your best. This message embodies a relatable range of human experiences and emotion – from self-confidence to self-doubt – that women encounter with sport and fitness. Being ‘Better For It’ doesn’t mean accomplishing an unbelievable feat; it means being bold enough to take on a personal challenge, like the characters Margot and Lily do.”

Lily is played by Samantha Marie Ware while the part of Margot is played by Brigette Lundy-Paine. Co-creator of the series was filmmaker Alfonso Gomez-Rejon.

Looks promising and where Nike and W+K go, others tend to follow. The first episode’s had over 750,000 views on YouTube. Be interesting to see how/if the series builds.