I'd love to see big companies put design teams as well as quality materials to some new ideas -- plus, maybe some more options to really treat your electronics like electronics with a warranty rather than hush-hush 'sex toys' if it breaks. Then again, big name sex toy companies, which is all they do, already offer these things. I'd be curious, but I think the market is already satisfied.

There's a probability those names are already involved just under a different name. I know a very large portion of items are manufactured in China but that doesn't mean that GE isn't at the helm. It's a multi-billion dollar business, I can't see any smart CFO passing up the opportunity to at least dabble in them. That being said, I really don't want to see GE stamped on my vibes, for some reason it just seems a little...much.

I would definitely not buy that -- next thing you know they'd be charging you for patterns and crap like that.

@Bignuf - this is an excellent discussion topic!

Touché, Stormy about Apple! I also agree that it's hard to know who is tied to what these days.

I welcome ALL companies and competition to the adult toy market because in the end it brings us innovation, better quality and lower prices! I think we need more competition and less secrecy/stigma surrounding these products. Yes, the secretiveness adds to the naughty appeal for some, but as evidenced by Lelo, for example, mainstreaming sex toys is already happening. And with a venue such as the Internet to let people discuss these toys so easily, we are seeing more knowledgeable consumers and less secretiveness. The more the inner workings of this business are exposed, the better. And they would be exposed -- as the money stakes grow, so does scrutiny. A market that delivers real choices is going to see the money going to the innovators, not the seedy purveyors of mystery materials who have dominated the market in the past.

Why did Eden become so successful? Part of the reason is definitely because it brought a new approach in providing answers such as material, safety scales, a forum/community to discuss these toys and most importantly a place for honest consumer reviews! Even people who don't ultimately shop here come to read these reviews to guide them, while more stay because of it. Sure there are blogs, but here you have thousands of reviewers all in one place and the reviews are not censored and cherry-picked like on many other sites!

So, yeah, I would welcome any name brand company trying to sell sex toys, but I would also judge them solely on the merits of the products! I may even expect more from big name brands such as GE, due to their reputation. I think many people are afraid of the no return policies of most sex stores and Internet sites when it comes to purchasing toys. Most know of the reputation for shoddy quality, so a name brand backing a new toy would, I think, appeal to many people, including those who would not otherwise even think about buying them.