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Reynolds enacts price policy

WEST JORDAN, UT (BRAIN) — Wheel maker Reynolds Cycling is enacting a minimum advertised pricing policy. The company also has launched a new pricing and pre-book program and hired a new domestic sales manager, Travis Erwin.

Under the new MAP, Reynold's products are advertised at no more than 10 percent off of MSRP.

"MAP is our way of extending support to independent bike dealers and creating healthy competition among Internet retailers," said Rob Aguero, Reynolds' director of sales and marketing.

The company's new 2013 pricing allows dealers smaller buy-ins and large incentives.

"As the landscape of bicycle, bicycle component and bicycle accessory distribution changes, it's important to adjust and pay attention to what our customers are telling us. With these new programs we hope to show our customers we truly support and listen to their needs. Reynolds plans to remain a mainstay in the bicycle industry through not only technology and name, but as a partner to our IBDs," said Aguero.

Erwin brings nearly a decade of bicycle industry experience to Reynolds. He most recently was a regional sales specialist at Pivot Cycles/BH Bikes.