Available from 9th February for a limited time, the company’s Pasty to Share is a heart-shaped steak pasty filled with beef, potato, swede and onion, lovingly finished off with a pastry heart in the centre and designed to be halved and enjoyed by two people.

While admitting it may not be the most obvious romantic gesture, chief executive Richard Nieto says it’s certainly a tasty and unique one.

Well he has a point. Isn’t there a saying, “the way to a man’s heart…”?