Blog items tagged with "content"

By now, you should be well aware that Exponent is one of the most SEO friendly CMS platforms available for free on the web. Professional web designers love Exponent because it automatically makes a number of web design elements and tasks SEO friendly. This can offer a number of efficiencies for SEO-conscious web designers and developers.

If a SEO-friendly web design is priority for your website, then consider the follow three ways in which the Exponent CMS makes certain web design elements SEO friendly.

1. SEO Friendly Web Content

Certain tags that define web content are more SEO friendly than others. For example, the strong tag is considered more SEO friendly then the bold tag, although it performs the same function. This helps search engine spiders crawl and index a page for greater keyword relevancy and on-site SEO authority.

Exponent has been developed with SEO as a top priority. As a result, tags that define content are all defaulted to represent SEO best practices. This makes it easy for add optimized content to a page without having to open-up the website's backend.

2. Social Media Integration Made Ease

A truly SEO friendly web design will have social touch points integrated and easily visible. This touch points may be as simple as social sharing widgets for blog posts, or site-wide social icons to promote for Facebook or Google Plus followers.

With Exponent, you can easily integrate social meda on your web design. In addition to help growing your social media following, this can encourage "likes, tweets, +1's, etc" (or social signals) that can influence your pages' rankings.

3. SEO Friendly Media Elements

Aside from text, media elements like images and videos can either help or hinder SEO performance. Skilled web designers can optimize robust media files so they do not stand in the way of SEO. However with Exponent, this process is made more efficient.

Media files can be easily adjusted and keyword optimized directly via the CMS editor interface. Users can adjust the sizing, image Alt tag, linking, and other attributes on the fly.