Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three U.S. travelers used private accommodation, and in 2016 private accommodation was projected to climb 11%, nearly twice as fast as the U.S. travel market. Based on surveys and interviews conducted with rental travelers, hosts and homeowners, property managers and executives in the vacation rental and private accommodation space, this report presents a detailed look at how this dynamic segment has evolved and where it is headed in the years to come.

More than seven in 10 American and European adults took a leisure holiday in 2015. Yet despite their shared affinity for leisure travel, unique economic conditions, cultural and geographical factors in these markets influence consumers’ decisions about where to go, as well as their travel behavior and attitudes. This report explores how U.S. and European travelers manage the destination selection process and other key aspects of their trips. Analysis includes trip frequency and spend, preferences for domestic vs. international travel, primary motivators for travel, online vs. offline sources of information, and travel intentions for the coming year.

The European payment landscape stands at a crossroads. While traditional forms of payment like credit or debit cards, cash and check, still dominate in most markets, travel suppliers and intermediaries across the region are using new country-specific forms of payment, electronic funds transfer, virtual cards/virtual account numbers, prepaid cards and even smartphones.

Slow but steady economic growth continues to provide a solid foundation for Europe’s travel market. Despite continuing terrorism fears and concerns over the implications of the U.K.’s exit from the EU, gross travel bookings are projected to hit new highs in 2016, with advances driven by online bookings – especially mobile. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.

Increasingly, travelers in mature and developing countries alike are going online to shop for and purchase travel. The shift to online booking channels continues worldwide, but a range of factors influence growth rates in individual markets, including online penetration, technology infrastructure, credit card adoption and macroeconomic conditions.Here are the hard facts about the global travel market in easy-to-use tables.

Despite a turbulent political and economic environment, Latin America’s online travel market has taken off and is showing extraordinary growth – at a rate that is strongly outpacing the total market. This report presents market sizing and projections for the online leisure and unmanaged business travel market from 2015-2020. It features rich analysis of the Latin American travel market, with coverage of online versus offline bookings, bookings by travel segment, supplier-direct versus intermediary bookings and more. An accompanying presentation deck is also included for a deeper dive into the data, trends and more.

Increasingly, travelers in mature and developing countries alike are going online to shop for and purchase travel. The shift to online booking channels continues worldwide, but a range of factors influence growth rates in individual markets, including online penetration, technology infrastructure, credit card adoption and macroeconomic conditions. This report provides and compares total and online travel gross bookings for six regions: the U.S./Canada, Europe, Eastern Europe, Asia Pacific (APAC), the Middle East and Latin America (LATAM), from 2014 to 2017. It also highlights key trends and challenges shaping the world’s leading travel markets.

Online Rental Listings presents analysis of nearly 237,927 online rental listings in the five largest urban and vacation rental markets for private accommodation in the U.S. Phocuswright partnered with Transparent, a leading analytics firm for private accommodation, to gather listings data from three leading online rental marketplaces: Airbnb, HomeAway and Booking.com.The objective of this report is to size the largest urban and vacation rental markets, assess the state of urban and vacation rental markets, and understand key trends across the leading online rental marketplaces of Airbnb, Booking.com and HomeAway.

In the relatively mature U.S. online travel market, the days of easy online growth are a thing of the past. As organic gains slow, the battle for market share among suppliers and intermediaries is increasingly competitive. As both suppliers and OTAs strive to attract website visitors and boost online bookings, mobile has emerged as a wild card, with traveler behavior varying significantly by segment and channel. This report assesses online shopping and purchase dynamics by considering a range of factors, including channel, device, operating system and loyalty status.