As nightlife group EDL Management approached their target opening date for their first full service restuarant and lounge, Toca Madera, they reached out for some leadership and operational experience for the ambitious West Hollywood hideaway. The elevated Mexican eatery and cocktail bar aimed to bring much more than tacos and tequila to West 3rd St, and needed an eleventh*hour assist in ensuring their FOH squad brought a level of hospitality to match the dark, sexy vibe and high*energy pulse of one of LA’s first “clubstaurants”. We stepped in and recruited, trained, developed and managed a world class team of service talent who earned rave reviews from the droves of regular Hollywod elite that put Toca Madera on the national map. Our one year stint helped established EDL as a national player, and spurred the launch of their white*hot fresh*casual spinoff, Tocaya Organica.