Holdson International

Puzzle Distribution

Lovers of Beautiful Art

Creators of Extraordinary Jigsaw Puzzle Collections

What is Holdson?

We are an entertainment company. Our primary focus is the jigsaw puzzle, board game, and toy industries. We’ve been manufacturing jigsaw puzzles (both adult and children’s) and board games here in Auckland, New Zealand since 1939. We also import and distribute some of the world’s best known Toy, Model Kitset, Craft, and Outdoor Leisure brands. After more than 70 years we are still owned and operated by the same New Zealand family, and we still love what we do.

What do we do?

We create Jigsaw Puzzle Collections both for our domestic market in New Zealand, and the world.

How do we do it?

We take advantage of our many long lasting, productive relationships with artists and art licensing agencies to source beautiful art, and use our years of experience to turn it into extraordinary Jigsaw Puzzles.

When we find a piece of art or an artist we believe in, we publish 4 designs at a time, in 6 sided, full colour boxes. We want our consumers to be proud to give one of our puzzles as a present, but we want them to be so in love with the puzzle that they must have one for themselves! We know our “collections approach” works when people write to us asking where they can get the second, third, and fourth puzzle to complete a series.

What can you expect as a Distributor of Holdson puzzles?

Old fashioned service is still very important to us.

We promise to provide you with extraordinary jigsaw puzzle collections that will become must-have items for your customers. We change our range every year, knowing that retailers and consumers always want something new.

As an exporter for over 60 years, we pride ourselves on prioritizing export orders when they come in, and exceeding the expectations of our customers.

Our long term focus means we want your business to grow year by year with us. You’ll never find us imposing huge MOQ’s. We’re happy to customise box design and language to suit your market. We can source artwork for you if you’ve got an idea you think will work. We will arrange all licensing contracts. If you want to position your brand alongside Holdson on a puzzle, we’re able to do that.

In short, you can expect us to be easy to do business with.

Five Values Holdson Lives By

1. It’s all about attitude... we expect ours to be aspirational, passionate, and fun
2. We look to be creative in our approach to solving the problems of business
3. We’re always ready to embrace change
4. We care about and value every voice in our organisation
5. We strive to create a working environment where exceeding the expectations of our customers is the norm.

Should you have any questions about our products, or require further information about the Company, please feel free to contact us: