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SRI relaunches with new site design and content architecture to drive content marketing and lead generation

Last week, the Third & Grove and SRI teams launched SRI.com with a new site design and content architecture.

We are thrilled to see this design go live, which represents a front-end refresh, as well as a back-end rebuild. As is often the case, the legacy SRI site was having issues scaling, creating problems for the marketing and biz dev teams, so the TAG team focused on re-architecting SRI's Drupal instance to allow for future content marketing flexibility, in addition to a custom Salesforce integration for tracking leads.

This project was especially fun for our team given SRI's contribution to the world of technology—from inventing the computer mouse to registering the first domain names (not to mention inventing Apple's Siri)—working with SRI has been a #nerds dream come true :)

Written by

Tony is Chief Strategy Officer and a co-founder. Tony has led projects for major retailers including The Gap, Macy’s, Williams Sonoma, and Sephora, and has also worked for startups like Demandforce, VintnersAlliance, and Rocketlawyer. He is an expert in assessing business technology performance, and his work has been published in Search Engine Optimization: An Hour a Day. Should you find yourself in Oakland, he’s always down for a game of pickup basketball.