GiG Incorporated stated that the alliance is to allow GLHF.GG, which was established by the Swedish pair in May, to expand its reach and become a ‘global community for eSports followers’ by focusing on streaming, gamification, entertainment and wagering.

Positive revenue contribution:

Robin Reed, Chief Executive Officer for GIG Incorporated, predicted that the arrangement will lead to a ‘marginal positive contribution’ in terms of revenues next year and subsequently become more lucrative as eSports ‘gains traction in the marketplace.’

Reed’s statement read…

“We highly value the knowledge and experience in both iGaming and eSports of Mr Green and Company AB and Gamingzone Entertainment AB and are delighted to enter the fast-growing eSports vertical together with them, adding further scale to our ecosystem. We are looking forward to supporting GLHF.GG in our mutual strategy of offering innovative, entertaining and engaging products supporting their growth in this increasingly prominent market.”

Exploiting ‘massive engagement’:

For his part, Per Norman, Chief Executive Officer for Mr Green and Company AB, declared that there is ‘massive engagement around eSports today’ with the sector currently worth about $900 million thanks to its estimated network of some 200 million regular viewers spread around the world.

Norman’s statement read…

“Our ambition is to build the world’s most engaging eSports community together with Gamingzone Entertainment AB. Together we will offer a new community called GLHF.GG for eSports fans with a focus on entertainment, streams and betting on eSports to embody the true meaning of GLHF.GG.”