Haute Hawkins: how Stranger Things won fashion

The Netflix series is about to return and, thanks to brands including Louis Vuitton and Topshop, bingewatching it is now officially stylish

With the second series of Stranger Things starting later this month on Netflix, households everywhere are preparing to settle down to the eighties-set supernatural thriller. The fashionable will join them: brands are embracing Stranger Things as cult TV.

From the 20 October, Topshop and Topman will collaborate with Netflix to produce a range of clothing themed around the show – sort of merchandise for the series. In-jokes are rife. One T-shirt features the Upside Down – the alternate dimension featured in the show – while a backpack has patches for Hawkins Middle School AV Club, attended by the characters in the show.