Is Shame Necessary?: New Uses for an Old Tool

In cultures that champion the individual, guilt is advertised as the cornerstone of conscience. Yet while guilt holds individuals to personal standards, it proves impotent in the face of corrupt corporate policies. In recent yearswe have been asked to assuage our guilt about these problems as consumers by buying organic foods or fair-trade products, for example. Yet unless nearly everyone participates, the impact of individual consumer consciousness is microscopic.