Illness and Recovery
Of a Model Patient

Eager to attract ailing sheiks and emirs from the oil-rich kingdom of Saudi Arabia, the Cleveland Clinic resorted to especially inventive tactics.

In Al Muftah, a glossy magazine with a circulation of 60,000 Saudi readers who hold Mastercard and Visa gold cards, the clinic not long ago placed a full-page ad headlined, "How We Were Able to Help Ali Muhammed." A color photo showed the beaming customer resplendent in white...