Kum & Go: Name This Cup

Traffic was increased by targeting shoppers who regularly frequented C-stores for fountain drinks, but are not loyal to any one C-store and current customers who are not currently making fountain drink purchases. The goal was to make these consumers aware of the quality and selection of fountain drinks that Kum & Go offers.

CJRW created engaging platforms and unique creative that allowed participants to contribute to the naming of the cup, creating a sense of ownership between Kum & Go and the shoppers.