Enhance brand power. … you’ll interact with 3D-rendered brands and entertainment wherever you want – and these can be easily modified over time to create a serialized, ongoing story.

Streamline shopping and design. Try on clothes and jewelry, test-drive a car, and give new furniture or paint colors a whirl, with no commitment necessary …

Encourage exploration. Roam the streets of Paris or wander through Mayan ruins before (but hopefully not instead of!) heading to the airport.

Make media-sharing instantaneous. Got a hilarious Vine to show a friend? You’ll simply move your eyes from the selected clip (it would “live” behind a visual icon) and say, “Share with Sally.” Hey presto – now you’re watching that cat fall into the bathtub, together.”