Grove Collaborative Rolls Out New Detergent

Certified B Corporation Grove Collaborative, a digital-first brand and e-commerce platform for natural home and personal care products, has launched a new laundry range that includes a reusable glass dispenser and ultra-concentrated line of detergents. Grove Collaborative estimates that if every household in the US switched to a reusable detergent dispenser, it would eliminate nearly 900 million single-use plastic bottles in one year. The dispenser features a patent-pending auto-dosing mechanism that aids detergent pours, allotting the exact amount of soap needed every time, according to the company.

In addition, Grove Collaborative said it is working with TerraCycle to ensure that the detergent pouches returned by customers are fully recyclable upon request.

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The curated collection features the work of four artists…

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