And then Laura Petrolino and I had a little fun with it (we could have done this all day…there is certainly plenty of fodder):

When Untrue Claims Become a Crisis

We live in a strange, strange continuum where the president of the free world complains that the job is harder than he anticipated.

He also clearly failed middle school history, doesn’t like to be stood up to by journalists, and relies on Twitter as his communications tool of choice.

And, because of this culmination, because of #alternativefacts, and because of his assertion that media outlets are spreading false information, we’ve seen brands big and small have to prepare for a new communications fire drill…

…being the target of fake news.

For most, fake news conjures up a vision of Macedonian website purveyors combing forums for salacious and inflammatory conspiracy theories and rumors to post on their websites.

For the most part, this isn’t the fake news you have to increasingly fight.

And, thankfully, most of us won’t have to deal with an angry commander in chief who will take to Twitter to put us on notice.

Instead, the fake news more of us are likely to face will come in the form of untrue claims made by competitors or disgruntled former employees and bold-faced lies from someone with an axe to grind.

Fight Fake News with Facts

Since January 20, CNN is in the middle of a fake news storm.

Soon, other news outlets picked up that claim and published their own anti-CNN commentaries.