Web Copy – Workforce Training

Project Description

Noelle wrote several pages of web content for Industrial Insite, a workforce training company based in Minnesota.

With many training programs and options available, Industrial Insite needed its website content to be clear, engaging, and benefits-focused. Partnering closely with web developer and designer Support Unlimited, Inc. to understand the strategy for the new site, Noelle was able to deliver the right balance of technical/educational content vs. marketing-driven copy. She mixed core information and details about the training programs with engaging headlines and calls-to-action.