The market for water softeners in India is forecast to exhibit a CAGR of over 15% during 2017 - 2026, owing to rising demand for water softeners in the residential sector; chemical industry, which requires water softeners for different operations; and increasing demand for good quality water. India water softeners market has been segmented into salt based and salt free water softeners.

Increasing utilization of water softeners in households and implementation of stringent government policies and initiatives like National Mission for Clean Ganga are anticipated to positively influence the market during 2017-2026. Moreover, rapid urbanization and rising disposable income are also boosting demand for water softeners in the country. Rivers like Godavari and Kaveri present in India's southern region have crossed the average hardness limit, which is augmenting demand for water softeners in the country. All the major industrial water softener suppliers are operating in this region as the demand is high.

In 2016, salt based water softeners dominated the market due to better results delivered by the product; however, they are more expensive than salt free water softeners. Hence, salt based water softeners are expected to witness a decline in their market share during the forecast period.

Ion exchange, one of the leading players, has been operating in India water softeners market over the last five decades, and with its broad service network the company is expected to maintain its dominance through 2026. Other key players operating in the market include Thermax Limited, Bluebird Water Purifiers, and Aquionics Development India Pvt. Ltd.

India Water Softeners Market report elaborates following aspects related to water softeners market in India:

India Water Softeners Market Size, Share & Forecast

Segmental Analysis - By Type (Salt Based and Salt Free); By End Use Sector (Commercial, Industrial and Residential)