WATER CONSUMPTION AWARENESS CAMPAIGN 2017

The mayor of Teulada Moraira, Carlos Linares, the mayor of Poble Nou de Benitatxell, Josep Femenia and the people in charge at Hidraqua used the latest press conference to present the water campaign 2017. The new image had been created by Luis Montolio, the famous Valencian photographer, and runs under the maxim “Without water no life, no green, no blue. Every drop counts”. The campaign will be visible all summer long on social media, digital advertising, flyers in four languages containing advice how we can economize water, through educational campaigns at schools, such as lectures and even a theatre play “A drop travels”. The play is supposed to awaken the youngest citizens to respect water.

Teulada Moraira and Poble Nou de Benitatxell are in a much better situation than during the past years, but the mayors of both villages think that we shouldn’t get careless and therefore launched this new campaign. The municipalities have done their job and we are now waiting for the next level to get active, as there needs to be a regional plan. Thanks to the effort of Teulada Moraira, Poble Nou de Benitatxell and Hidraqua, citizens got good quality water even last year despite the blaze and high occupancy. We need to invest in our resources and cannot wait for a miracle, these the words of Carlos Linares.

During 2016 Hidraqua sent out more than 800 warnings for high water consumption. The consumption of detached properties outside the village center is about three times higher than what people use in the village, 88m3/year versus 264m3/year. The 2017 campaign is also a reminder to maintain your irrigation system and to plant native plants which resist the drought. Rocío Martín, operation manager reminds that there is a phone number citizens can call should they detect a leek: 900 101 270, 365 days, 24/7.