Discover your entrepreneurial mindset

Bestselling author and entrepreneur, Sháá Wasmund MBE, coaches us over the hurdles that may be preventing us from setting up our own businesses

PHOTOGRAPH: LOUISE HAYWOOD-SCHIEFER. HAIR AND MAKE-UP: SADAF AHMAD

Not everyone should start a business, but I believe everyone would benefit from becoming an entrepreneur. The standard definition of the word, see below, would lead people to believe that they have to be a big risk-taker; the type that’s prepared to ‘put the farm on black’ in order to make it work. However, in my 20 years as an entreprepreneur, this is rarely the case. It’s much more about a mindset.