How To Market A Product, Sell Your Business, How To Improve Sales – New Business Ideas

How To Market A Product, Sell Your Business, How To Improve Sales – New Business Ideas

You have a business – you advertise. You hope it brings in business. These days though, people search on Google, Yelp, Superpages, Yahoo, Angie’s list and 40 other review sites looking for options. But more important, they’re reading reviews, they’re checking ratings… And guess what? All your advertising can be undone by a single bad comment online! Online comments and rating sites are turning the world upside down. And, if you don’t have a way of dealing with it you might already be in big trouble. Listen to what experts are saying… “For every $1 you spend on advertising, your social media strategy (or lack of one) could be costing you $3 to $10 in sales.” Get this… The comments people read online carry as much weight as what their best friends have to say! “90% of Yelp users say positive reviews affect their purchases.” Review sites such as Yelp, Google Maps and TripAdvisor are growing more popular every day. Traffic to Yelp grew 41% over last year! They’re becoming more and more important to people! Why should I care? …you might ask. Well, you should… 92%, that’s 9 out of 10 consumers said they’ll use a local business if it has a 4 star rating. But if the rating drops down to 3 stars, only 3 out of 4 consumers will do business with you. 1 out of 4 won’t! And only 1 out of 4 people will do business with a 2-star rated business! And if a business has a one star rating 9 out of 10 people won’t even step foot in the door! And get this… “A one star difference in the rating can make a 5-19% difference in top line revenue!” We’re talking SALES! How much is 19% of your annual sales? – hinging on nothing more than a one-star difference in your rating!…

How to sell your business.

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