Game Marketing Tips, Analysis, and News

Tuesday, November 3, 2009

Friendsourcing

An interesting article in the New York Times this morning on new ways to find iPhone Apps. While the article is focusing on one product that offers to help find new Apps (by showing you what your friends like), this is symptomatic of the larger problem: The App Store sucks for finding new Apps unless you already know exactly what you want. Even then it might be difficult... witness the plethora of new e-book Apps and how they are flooding the App Store with titles. Search for Treasure Island and you'll find a dozen copies, all in different e-book readers as companies vie to get you to use their reader. After all, the novel is public domain now, so it's no cost to them. However, the users are getting flooded out by the waves of titles. It's starting to look like the Atari VCS market just before the crash. Now, I'm not saying Apple has to start exerting quality control... but they have to put more effort into making the App Store (and the approval process, by all accounts) better. Right now, they're a victim of their own success. And we're collateral damage. This problem is shared by any online store with a lot of products (hello, DriveThru RPG and Amazon), but others have provided better tools. Apple should take some of that expertise in interface design and apply it to the App Store, and soon.

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About Me

I'm a game designer, marketer, and writer. Best known as co-founder of Hero Games and co-designer of Champions, I've also designed other paper and electronic games, written and edited books, manuals, and articles, and marketed many products, from entertainment software to medical devices; I was Director of Marketing for TSR after its purchase by Wizards of the Coast. I live between the redwoods and the beach, not far from where my great-great grandfather jumped ship to enter the Gold Rush.