Hemal Jhaveri, Executive Vice President Star Gold said, “Since last two years, the Hindi movie genre has been observing a lot of action. Despite the growing unpredictability in the industry, Star Gold has has always been a step ahead and we have always strived to entertain our audience with varied genres of cinema. With the credibility and box office value of youth centric movies attracting eyeballs, we couldn’t miss the opportunity to entertain our audience with the latest offering ‘Fukrey’. We

Vijay Rajput, Chief Operating Officer, ESPN Software, said, “It is the mother of all series. Seven ODIs and a T20 against Australia during the Diwali season surely make it a really big series for us. India-Australia contests have always generated a lot of interest amongst cricket fans in the country. India’s national team has not been in action for close to two months now and fans would be eagerly waiting to see them in action again.”

The Marketing Committee of the BCCI, has awarded the title sponsorship rights for all series to be played in India in the 2013-14 season to Star India and ESPN Software India at a fee of Rs 2 crore per international match.