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eBay Puts a New Spin on Mobile Beta Management to Enhance App Quality

Originally launched as an online auction site, eBay has become one of the most recognizable names in e-commerce. But to adapt and deliver positive mobile user experiences, they decided to take a holistic approach to app quality.

This case study explores how eBay improved mobile app quality by scaling a very small beta testing community to be large enough to represent a diverse base of buyers and sellers across the globe.

Find out how they improved their mobile beta management, and find out how they: