Click here to select any node in your account. This opens the
Select Path page and presents you with the structure of your
account. Changing paths allows you to get detailed reporting on the
chosen node and its configured subcategories, as well as adding a
new category under a different node.

6

Content hierarchy structure

Overview of the top node and its underlying subcategories. This
helps you to mirror the content structure you have defined for your
video content.

7

On/Off button

Enable or disable ad serving for a category. Enabled by
default.

8

Category menu

Category menu options. For more information, see below.

9

Add Category

Click here to add a new category. For more information, refer to
Add Category.

Category Menu Options

Clicking the menu opens a pop up
window:

Select as Report Path: click here to select that node as the report path
so you can get detailed reporting on that node and its subcategories, and add a
new category under that node.

Export VAST URL: copy a request URL from ads targeted against the current
category when using Pulse as a 3rd party ad server or for testing purposes. For
more information, refer to
Pulse as 3rd Party Ad Server.

Note: If a
campaign that is targeted against this category has other targeting rules,
for example tag targeting rules, these are not automatically picked as the
VAST URL does not contain these tags. In that case, the tags must be added
to the exported VAST URL.

Performance report: this opens a new page where you can:

View a Full report for the chosen category consisting of:

Category Overview

Distributed Campaigns

Distribution by Day (performance chart and table view)

View a Summary report consisting of:

Category Overview

Distributed Campaigns

Download both the full report and the summary report as PDF or
Excel.

Delivery by Day or Subcategory (Excel): clicking here downloads the
desired report as Excel spreadsheet.

Ad Insertion Policy Settings: clicking here opens the Insertion
policies page, the same as when you click the insertion policies icon.
For more information, refer to Ad Insertion Policies.

External Report Access: click here to create a new external invitation
and grant access to a category performance report to people without their own
Pulse account.

Invite: enter the name of the person you want to grant report
access to.

To: select whether you want to grant access to a summary report or
a detailed (full) report.

For: from the pop up window, select the time period the person
should be allowed to access the report.

Click SAVE.

From the invitation menu, click Show access URL.

Copy the external access URL and send it to the contacts you want
to share the report with. They are now able to access the report at any
time with real-time data. You can monitor the access and revoke it at
any time by clicking Revoke external access from the invitation
menu.

Delete: this cannot be undone. When you delete a subcategory, its name
and data are removed from the Pulse user interface. However, this does not
affect the data in Custom Reporting.

Note: You cannot delete the root node of
your account or the "Unassigned" category.