Enterprising women in South Korea have discovered they can make money just by eating dinner. On mukbang, or “eating shows,” women set up webcams and livestream themselves chowing down to paying viewers. NPR reports that one women, Rachel Ahn, supplements her income by feasting in front of a camera every evening for up to three hours. Top mukbang stars apparently earn as much as $10,000 per month. The trend emerged in 2013, and about 45,000 Koreans now tune in to mukbang shows each night. Their popularity may be fuelled by an increase in the number of Koreans living alone; women like Ahn offer fans the illusion of community.