Tour Markets Tech Gadgets to College Students

Co-produced by The Consumer Electronics Assocation and college marketing firm Mr. Youth and sponsored by NVIDIA, RCA, SIRIUS Satellite Radio, HP Lightscribe, Nintendo, Logitech, Gibson Guitars, Geek Squad, Sony, and Audiovox, the TechKnowOverload will visit 24 college campuses and two college festivals placing the latest gadgets in front of 60,000 technology-voracious college students. As part of the tour, students can enter to win a $10,000 "Ultimate Dorm Room" tech makeover