The moniker, based on a “Four Pinocchio claim” from the ex-con coal baron Blankenship, came toward the end of the Republican primary for U.S. Senate in West Virginia. Blankenship lost that primary in spectacular fashion.

McConnell’s team embraced Blankenship’s nickname for McConnell with a satirical tweet playing off the hit Netflix show “Narcos.”

McConnell has no regrets about poking a candidate who had dubbed him “Cocaine Mitch” and is now vowing to run as a third-party candidate in a move seemingly driven by revenge.

“I enjoyed it, actually,” McConnell said of the viral tweet in an interview on Thursday. “It sorta softened my image, don’t you think?”

Tongue-in-cheek comments aside, McConnell must be feeling good about his management of the midterms so far. Political figures who have tried to challenge McConnell, from Blankenship to Steve Bannon to Roy Moore, have all lost in humiliating ways.