Why Your Facebook Videos Need to Be Optimized for Silence

We all know that heart-stopping moment. You’re casually scrolling through your social media feed in public when all of a sudden, your finger slips and Celine Dion’s “My Heart Will Go On” starts blasting out of your phone. The heads of hundreds of people snap towards you accusingly. You didn’t mean to tap for sound, but the inevitable happened.Read the full article

adweek.com - 12 readers - Closed captioning will now be brought to you by Facebook. Starting today, the Menlo Park-based company will begin offering two lines of automated captions in branded videos for free. The addition could be a new way for marketers to still use the silent autoplay feature while getting more messaging across.