PwC Discusses Trends in Social, Mobile, Analytics

2/12/2013 10:11AM

Barrons.com's Tiernan Ray interviews PwC's John Sviokla on how corporations use new tech trends collectively known as SMAC, social networks, mobile computing, data analytics, and cloud infrastructure, to increase collaboration and anticipate trends.

This transcript has been automatically generated and may not be 100% accurate.

I ... irises Tiernan Ray for Barron's dot com and I'm delighted to have with me to John's you what ... is this new strategy and innovation ... at the GOP's see ... John one talk with the little that about something that ... has come up now owe recent Buys jargon acronym called snack ... this is totally recently by Cognizant Technology Solutions Fiat's recently ... this is their term for social mobile ... analytics and cloud which they say is what every time he wants to do today ... of what is smacking wine might be important ... upgrade to be here with you again ... aam ... we've seen a lot of activity in snack actually P to the scene were seeing people wearing about ... Social in terms of the new conversations happening up with their customer base and sometimes inside their organizations and in terms of sharing knowledge that ... LivingSocial's a big deal there ... in terms of ... mobile ... customers one interact where they want to interact with you people re your own device to work ... in addition this The Internet of things that is the place is not in the places that we see as having tremendous effect on ... acid efficiency service and so forth ... the tears and analytics ... aam you really can be competitive today ... if you don't have a better learning lieu of ... a better ability to sense what's going on make sense of and take action after the competition ... just like you do in a theater of war we get inside the other person's decision will use an things happening in business ... and then in terms of cloud to be any evidence from seventy was to create shareholder value ... you can't decide what you wanna rent and is way more capability available to rent its varied he can't get everything ... and then you decide we actually can invest in inside before he had invested some things that were more commodity infrastructure nine to really focus your investment or value so we're leasing smack ... in terms of change in customer direction ... changing the way that you compete in terms of ... you know ... where you compete ... the efficiency of the competition in the real yes and and you put out something which is the fifth annual digital IQ survey by the BC when you talked a lot of executives and about how they're using much of this book he shows that the picture but what they stand to gain by Peter D C are big concerns how ... how can our clients create value ... that's really what we're after who makes the most manly ... and ... the most striking finding in this survey which is a global survey of half of C3 Dickinson have technology that is ... what is that those firms that had better alignment among the C suite about the implications of technology whether it's makeover additional pathology ... on their business model and customers ... or four times as likely to be top performers ... so she won't give you the companies using and helping supply to them the real question is is there a lot that I wanted to create value for the Mets will look for the PC guy and does it look like Technologies where it needs to be into it ... what a beautiful thing about technology is always changing ... Beatrice is a step function better and was five years ago ... we see this be the acceleration of quality increasing at an increasing rate and the reason for this is when the network economy ... which is only going to go more competitive and faster ... John thank you for walking esters knack ... for bear is the common Tiernan Ray here with John Steele twelve pm PC check out the fifth annual ... digital IQ Mr. they were in the sights ...