Creative brief

What is the exact name you would like in your logo?

True North Networking

What is your industry?

Consulting and Professional Services

What are the top 3 things you would like to communicate through your logo?

Trust, Quality, Integrity, Credibility, Guidance and ProfessionalismWe are within the Real Estate (Home Ownership) industryWe offer guidance and connections for our clients Consider us a "connector" of high end clients who refer their clients to do business with our NETWORK which is made up of realtors, mortgage, inspectors etc. We want the consumers (buyers and sellers of homes) to be 100% satisfied with our NETWORK (made up of realtors, mortgage, title and inspectors) of referrals.

We offer a HIGH level of PROFESSIONAL GUIDANCE so images of a compass, lantern, Lewis and Clark, globe etc. comes to mind.

Do you have any other info or links you want to share?

We are a small company working with professionals like (bankers, lawyers, investment firms, CPA's) who refer their clients to our network. Our goal is to make the home buying process seamless for the customer, and to make our referrers satisfied.

Brief updates

10-May-13 12:34 a.m.GMT

We forgot to put a final date on the logo project when we put it out to the designers.

10-May-13 1:12 a.m.GMT

Keep in mind that we want to utilize the logo on print and web and so it needs to be easy to utilize, clean not too intricate...easy to print

10-May-13 3:15 a.m.GMT

Keep logo fresh, modern, with dimension. We are about community, networking and relationships, and referrals based on high integrity in the real estate community.

22-May-13 7:08 p.m.GMT

Due to the holiday we need more time to make a few decisions. Thank you for all the great entries. You all are very talented.

10-Jun-13 2:19 p.m.GMT

Hello all,

We just wanted to let you know the buyer in this project picked an entry to award, but it was disqualified by a 3 person panel from crowdSPRING because the winning creative is being banned from our site for using stock art. As a result, we are issuing a refund to the buyer.

The creatives who posted the stock images in this project had their accounts immediately removed.

Thanks so much for your understanding about this unfortunate turn of events and for your hard work.