Permanent Makeup That Doesn’t Fade

“Permanent makeup that never fades and tattoos that never lighten!”

Oh my! What a grand guarantee and bold proclamation! This absurd and highly misleading statement is being used more and more in Las Vegas by self proclaimed permanent makeup innovators. This is a blatant fraudulent marketing ploy.

Facts:

1. All permanent makeup fades and all tattoos fade in time.

2. The sun or UV rays contribute to a large amount of the loss of pigment in pigments. So, More sun = faster fading.

3. The darker pigments are more resistant to fading and lighter pigments tend to fade more quickly.

Yes, some places will say anything to make a buck. I wish there was a new “magical ink” that never fades and lasts forever. There is no such thing. Contact the SPCP or AAM about a new special permanent makeup pigment and see what they say about anyone who makes that claim.

When claims such as those are made, it is important to get the manufacturer information on the permanent makeup pigments and do your research. I am sorry but I have never heard of such an amazing permanent makeup pigment that never fades. I would use caution.

Unfortunately all tattoos fade in time. Some technicians tried calling it semi-permanent makeup but it isn’t allowed in Nevada. The health district explained to me that we could not use semi-permanent as a description. Even though all procedures fade in time, the pigment only looses it’s color but the pigment particles or oxides remain in the skin.