In a wide-ranging conversation, we talked about the company's critics, its business prospects, and Evernote's plan for the future. "I’m not going for a second to suggest that scaling this company, or this transition, is going to be easy — it’s not," O'Neill said. "That’s why I’m here. If I wanted to do something easy, I’d be somewhere else. But I love challenges. I grew up in small-town Canada, and I love to be underestimated. I’m a fierce competitor. This is the stuff that gets me out of bed in the morning."