Orange is all about Love is forever is an absurd thought, believes Ram (Ram Charan), a graffiti artist in Sydney. So he keeps falling with girls and parts ways with them. Quite contrast to his ideology, Jaanu (Genelia) believes in the idea of love and is on the quest for 'right guy' to live for life. Ram meets Jaanu, keeps persuading her to fall in love with him. She falls for his charms but when she learns that he can't love her forever, she gets jolt. Does love fade with the time or it is eternal? They argue on this for rest of the story.

Ram (Ram Charan Teja) stays with his sister (Manjula) and brother-in-law (Sanjay Swaroop) in Sydney. He thinks differently and lives in his own style. Ruba (Shazahn Padamsee) and Ram are in love. Like everybody, she is too possessive about his love. She doesn't like Ram smoking, roaming with friends nor chatting with another girls. But to maintain a good relationship, Ram lies that he has quit smoking and has stopped roaming with other girlsAt some point of time, it gives Ram a ill feeling and finally decides to move away from Ruba.

He gives a serious thought that there is a proportionate inverse activity between longevity and love. The intensity of love decreases with time. The love turns conditional and it makes couple to search for 'reasons' to separate.

As time passed by, Ram falls in love with nine girls and leave all of them. Then he comes across Jaanu (Genelia) who was in confusion as to whom she should love between three boys. Finally, Jaanu proposes Ram. But what happens next should be seen on-screen

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