Complimentary Website / SEO Assessment

Project Description

CALIDAD, INC.

Website | Logo | Graphic Design | Content Writing

CLICK THE MONITORS TO SEE THE BEFORE/AFTER

BEFORE

Another prime candidate for a new website build. To see their previous website up close, just click on the monitor. Definitely not a good representation for such a well respected company. They had no specific ideas of what they wanted, other than they knew they needed help, so we took the reigns and ran with them. They did want the new website to have a metallic feel to it, representing their industry, which we we sure to incorporate into the design. Notice they don’t have their logo on the old site. When we saw the logo we strongly recommended they consider a new logo design…they initially declined.

…UNTIL they saw their old logo on the new site. Old, dated, logos often just don’t look right on shiny new websites. It’s not easy to change something that’s been the face of your company for years. We see this a lot, and we understand. In this case, if you look below you’ll see their old logo, they just wanted it “modernized” a bit, keeping everything intact.

As designers, we favor more of the “less is more”, especially with logo design, but you tell us what you want, and we’ll do our best to create your image. See the before and after below. They were tickled.

Not drastic, but they didn’t want drastic. They wanted to keep the tradition intact, but make it “pop” a little. Here’s the completed design.