Gamifying Urban Cycling: evaluation of Flo

Project Description

Target group:

Cyclists

Duration:

April 2017 to September 2017

Funding

Gamifying Urban Cycling: evaluation of Flo

Playful interactive technology to improve cycling experience in the city.

Springlab (a Dutch innovation company) developed Flo, a playful tool that advices cyclists how to catch the green light. The main goal of Flo is to make cycling more fun by tackling the biggest frustration: the waiting for traffic lights. In collaboration with Springlab we conducted a pilot study to explore the potential impact of Flo on traffic flow and experience of cyclists. See the findings of this study.