Becoming a Better Writer: A #CMWorld Chat with Ann Handley

While writing is only one part of content marketing, it’s an extremely important part — and one that is sometimes being considered secondary. In fact, our 2016 research found that becoming a better writer was not a top priority for marketers. We think it’s essential marketers focus on the craft of writing and invited one of our favorite writers, Ann Handley, to join our recent #CMWorld Twitter chat to lead a lively conversation where tips and tricks were traded.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

There was a large consensus on writing tips and best practices…but varying opinions on proper grammar:

@CMIContent A3: “Proper” grammar, not at all. “Good” grammar quite a lot because it adds to readability. #CMWorld