TÊTE-À-TÊTE series

HOW DID THE IDEA COME ABOUT?

When I had a bunch of conversations with friends, colleagues, and interesting human beings over the last couple of years. Every time we finished a conversation, I was asking myself why isn’t this chat archived and available?

The TÊTE-À-TÊTE series and AKKURAT Journal was born for this reason. Each issue of the magazine will portray a hand-picked creative that we as the collective love, work/worked with, or feel inspired by. It’s filled with great conversations — talking about self-development, being honest about the industry, and it tries to portray the artist’s portfolio, recent projects, as well the human being behind them.

The journal will never really follow the rules and guidelines that a more established publication would. Its purpose is to generate interest and eliminate boredom.

There is no long-term revenue strategy. We focus solely on making it as fun as possible for us to do. But — perhaps this itself is a solid strategy, not a lack of one.