So when we initiate a project with a client, we like to have a conversation with them to get a better idea about the scope of the project. This allows us to figure out the time and resources we need to commit to that project and provide an accurate estimate. Usually, a client will have a fairly good idea of how long they want their video to be. But collaborating with our clients to establish a project outline and develop a budget is an important initial step because many factors aside from the length of the video (i.e. the need for music, graphics, voice over, etc.) can influence the cost of video production. So getting these variables worked out in the planning and scripting phase will help ensure that everything runs smoothly as the production process moves forward. We believe it benefits both parties to stay within the scope of any video project. Our client gets the video they want and we stay within the scope of the project budget. I hope you find the InBusiness article helpful too if you are considering online video for your company.