Dusit launches premium hotel brand

Dubai, December 18, 2013

Leading Asian hospitality group Dusit International has launched a new premium hotel brand ‘Dusit Devarana.’

The brand aims to cater to the discerning, high-powered sophisticate looking for a more experiential stay, said Dusit International in a statement.

“The Dusit Devarana brand caters to those looking for a truly multi-sensory experience across all touch points; design that goes beyond the visual and service that goes beyond the extra mile,” said Gerrit Kruger, director of Branding and Loyalty Marketing.

Alongside its Indian joint venture company Dusit Bird Group, the group hosted the soft launch of its inaugural resort, Dusit Devarana New Delhi earlier this year.

It has also announced the launching of Dusit Devarana Dianchi Lake, Kunming resort in China, alongside its Chinese joint venture partners Dusit Fudu Hotels and Resorts.