Lambrini fans can win a Mini Cooper

BySonya Hook

| 07 November, 2018

Lambrini has launched a competition to win a Mini Cooper, via a limited-edition bottle wrap promotion throughout major supermarket retailers.

The competition has been rolled out on all 75cl bottles of Lambrini Always Original, So Strawberry and Very Cherry, offering consumers the chance to be entered into a prize draw to ‘Win Our Mini’. To enter consumers will need to register their details online via a link detailed on the rear of the bottle.

The brand’s new-look sleeves are emblazoned with a Union Jack, a visual of the Mini Cooper and the word ‘WIN’ emblazoned on the shoulder. The SKU will be available in Asda, Morrison’s, Co-op, Tesco and Sainsbury’s, as well as wholesale channels, until December 2018.

Emily Cross, brand manager for Lambrini at Halewood Wines & Spirits, said: “Just like Lambrini, the iconic car brand Mini has timeless appeal, provides endless fun and is very popular among our audiences. As such, we are confident that the ‘Win Our Mini’ competition will stimulate demand and drive consumer interest from both loyal and new fans discovering Lambrini for the first time.”