Fashion brand Guess has opened its biggest store to date outside of London on Liverpool ONE’s Paradise Street.

FASHION

Guess chooses Liverpool ONE for largest store outside of London

2 May 2017 | by The Retail Bulletin

Fashion brand Guess has opened its biggest store to date outside of London on Liverpool ONE’s Paradise Street.

Created by Guess’s internal design team, the 5,000 square foot store trades from two floors.

Victor Herrero, chief executive of Guess, said: “We are delighted to have opened this store and started trading during the busy Bank Holiday weekend. It has been a great opportunity for us to introduce the new store concept and branding to Liverpool ONE’s stylish shoppers and we have received very positive feedback in addition to strong sales already.”

Guess is the latest international brand to launch on Paradise Street, following openings by Jack Wolfskin, Lindt, Smiggle and Urban Decay in the last 12 months. The store is situated next to Nike and opposite Urban Outfitters.

Miles Dunnett from Liverpool One operator Grosvenor Europe said: “Paradise Street continues to thrive as a destination for international brands, with Guess the latest in a series to open in this standout location. The brand has created a great store, bringing the best of London to Liverpool.”

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