"You'd be amazed how many truly beautiful people have no idea that they're beautiful, and it has a huge affect on what they feel is possible for their lives."

By now we can all recite the cliché that beauty comes in "all shapes and sizes" in our sleep. It's a nice sentiment but despite how engrained it is in us, it can be easy to lose sight of that fact when we're having off days, binge watched too many movies starring "perfect" looking lady specimens, or are simply not feeling like our best selves.

Photographer Sophie Spinelle started Shameless Photography to inspire women to embrace their own bodies and their own beauty, rather than aspire to look like someone else. Sophie, along with her colleagues Carey Lynne and Maxine Nienow, aim to spread this message of self-love through their pictures.

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Sophie told REDBOOK "A lot of women come to our studio because they're at a moment of transition in their lives—just had a baby, just lost or gained weight, just left a career or a marriage. Photo shoots can be a chance to re-envision who you are and who you want to be. "

Sophie Spinelle / Shameless Photography

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"Before every shoot, we send a questionnaire asking our models to list their areas of insecurity. You would be amazed by the proportion of women who list belly, thighs, and arms as insecurities, no matters what size they are. Why are we all hating the same things?"

Sophie Spinelle / Shameless Photography

"Insecurity and self-judgement drain an awful lot of time and energy out of our lives. Imagine, if you added it all up, how many hours and how many dollars you've spent trying to change or conceal different aspects of yourself," she told us. "I'm certainly guilty of it. I want people to be freed of these insecurities so they can focus on what's really important in their lives."

Carey Lynne / Shameless Photography

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"Doing this work I've learned how rare confidence really is, and how precious," she says. "You'd be amazed how many truly beautiful people have no idea that they're beautiful, and it has a huge affect on what they feel is possible," she told the Daily Mail.

Carey Lynne / Shameless Photography

Model Laura von Holt, 34, said, "I wanted to do the Shameless shoot so I could see myself in a way that I hadn't before. What I learned was that something happens when you cast yourself as "The Dream Girl" that goes beyond feeling empowered or beautiful: you start to feel a deep desire for yourself, and it becomes a standard you hold other people to, that they should also love you just as deeply."

Sophie Spinelle / Shameless Photography

Sophie says, "We're in this to prove that you can be a bombshell, no matter what shape, size, age, color, or ability."