2015’

Tweet As test database specialist at MECLABS Institute (parent company of MarketingExperiments), I maintain our library of tests, analyze the results and search for insights to inform future testing. The chart below breaks all of our 2015 tests down by category and stacks them by count. As you can see from the big bars on […]

While that ratio is far lower than the shipping industry's average of 9.0 KNOT Offshore probably shouldn't use all debt to acquire all five drop down candidates. That's because, while the company has been able to access debt at relatively cheap leves …

Tweet Earlier this month, I brought you the first in a series of 2015 Testing Year in Review blog posts. For this next post, we’ll be looking at tests using both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough). Here are results of the 2015 tests we ran based on the primary test metric and level of […]

Good day ladies and gentlemen and welcome to the Curtiss-Wright Fourth Quarter Financial Results Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will be …

Tweet As Test Database Specialist at MECLABS Institute (parent company of MarketingExperiments), my days are spent sifting through thousands of tests, analyzing the results and searching for insights to inform future testing. While looking through our hundreds of tests from 2015, two top testing categories emerged for increasing clickthrough and conversion rates: value copy and […]

Reaching potential customers and driving traffic to the website are also crucial for generating quality leads. The two most common online marketing tools are search engine optimization (SEO) and pay-per-click (PPC). But is one more effective than the …

Allison Enright says, “The e-retailer says 47% of units sold in Q4 were by sellers on its marketplace, and that Prime membership grew 47% in the United States in 2015. Amazon.com Inc. today reaffirmed its leading position as the top e-retailer in North America, reporting 2015 full-year revenue of $107.01 billion, up 20.2% from $88.99 […]

Optimized Scribes is an Internet marketing agency that offers a wide variety of professional services for SMBs, including social media marketing, online reputation management, search engine optimization, copywriting and website design. In addition to …

Tweet Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months. On the blog, we covered a wide range of subjects, from optimization […]

Ken Bowen says, “Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months. On the blog, we covered a wide range of subjects, from […]

Courtney Eckerle says, “No proper New Year’s can be complete without first reflecting on the past year. Where have we been? What have we accomplished? By asking these questions, we can move forward with a clearer vision of the year to come, and what we hope to accomplish. MarketingSherpa is here to help with that […]

Admirers say Collins (above) is "from central casting" and is not averse to working a deal on the golf course or at the bar. He has done more than almost anyone else to leverage the trading scale of Group M's parent company WPP – long before other …

Did you see that year that just flew by? It seems like it was only a few weeks ago that Sonia Simone welcomed 2015 with My Challenge to You for 2015: Only Connect. In that post, Sonia talks about how business success is about getting the “Big Thing” right. What’s your Big Thing? You’ll recognize […]

Tweet There will always be new marketing technologies, strategies and tactics that promise to lure more customers than ever into the sale funnel. But here is what remains constant: No matter what tool you’re using, marketing must communicate the value that the customer wants. This was underscored by the latest MarketingExperiments Web clinic which looked […]

By now you've probably heard that Dec. 18 is Free Shipping Day, when nearly a thousand retailers are promising free shipping on purchases of last-minute holiday gifts. What you may not have heard is that some of the biggest shipping companies are …

If you're reading this, congratulations! You've somehow managed to pull yourself away from a video playing on social media. Facebook and Twitter junkies already know that in 2015 video reached new heights on social platforms. There were millions of …

Tweet As 2016 rapidly approaches and I near the end of my first year with the MECLABS Institute, what better time to reflect on 2015? As Managing Editor of MarketingExperiments.com, one of my primary responsibilities over the year has been producing our monthly Web clinics. These clinics have historically given us the chance to share […]

Slurs against women, a suggested act of violence on a beloved animal, a false report of a monarch's death and the boneheaded hijacking of Martin Luther King, Jr. Day are all among the biggest social media missteps of 2015. Here's a look back at 10 …

It's been quite a week for Kris Magel. Today we are pleased to announce that we've chosen Kris as our 2015 Media Buyer of the Year. On Tuesday Kris was promoted to President of media agency Initiative USA, where he had been Chief Investment Officer.

The church raised $2,400 this year to send to the society for shipping and handling of potatoes that otherwise would have gone to waste in landfills, Wilkins said. Before establishing the potato drop events, the church sent cash donations to the …

NAPLES, FL–(Marketwired – November 01, 2015) – The independent authority on online marketing providers, topseos.com, has named the best pay per click management services in the search marketing industry for the month of November 2015. Various …

IM Digest: helping you stay informed about what is happening on the internet when it comes to Internet Marketing and related industries.

IM Digest can also help with your backlinking strategies. Visit IM Digest and add links back to the content on your own internet marketing related website or blog. You can do this by registering with IM Digest. You do this by clicking on the "Submit a Link" at the top of the website, registering first and then adding the submit button to your browser.