“We’re launching jeans. And Ranveer’s going to be trying out his first ever. Excited? Well, that’s our speciality,” they wrote.

Very little details of how the jeans will actually look have emerged, but this post on Twitter, featured in Brand Quity, shared some details:

“We’ve got the world’s best designers to draw out the very essence of jeans,” said Rohit Jindal, Marketing Director of Reckitt Benckiser India.

“Keeping with the Durex style right down to the signature blue colour and the ‘twill’ texture of the surface which gives strength and elasticity, the driving elements of the power and pleasure that come with it.”