Google is reportedly shutting down its Allo messaging app for good (GOOG, GOOGL)

Google will soon be shutting down its smart messaging app, Google Allo, according to a report from 9to5Google.
Back in April, Google product chief Anil Sabharwal confirmed that Google Allo had “not achieved the level of traction that we’d hoped for.”
The company also announced in April that it’s working on Google Chat, which would create a new universal standard for text messaging known as rich communication services (or RCS).
Allo will soon join the legacy of Google’s failed messaging apps including Gchat, Google Buzz, and Google Wave.

Another Google messaging app is about to bite the dust — this time, it’s Google Allo.

According to a report by 9to5Google, the search giant’s “smart” messaging app — which came equipped with Google Assistant — will be shutting down soon.

Google did not immediately reply to Business Insider’s request for comment on the report.

Read more: Google is surprisingly bad at building messaging apps, but there are 4 reasons its plans to replace texting may work

Allo was announced at the company’s developer conference in May 2016, and after lackluster adoption, the company said in April 2018 it would be “pausing investment” on the …read more

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