“Most people will have a positive emotion to the first sentence, a mild reaction to the second, and a negative reaction to the third. Likewise, writers can vary the meaning of their words by changing the length or structure of their sentences. Once their words are set in print, they can enhance their messaging with images that manipulate the reader’s emotions.”

–ibid.

“Many if not most people form their opinions based solely on whatever [Emotive] Conjugation is presented to them and not on the underlying facts.

Most words and phrases are actually defined not by a single dictionary description, but rather two distinct attributes: