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VISION:

“The Department of Stories: Where your story begins”. The brief was to create VM to support the Autumn/Winter product offer and inspire customers in their path to purchase. Use of seasonal colours and materials were key.

ELEMENTS:

FLAGSHIP WINDOWS: Translucent digitally printed fabric.

Slim LED panel runs behind the fabric, and across entire window front

Over a 4-week period, the message would be updated coinciding with showcased apparel in the windows