The public health policy includes objectives on food behaviour change, with more specific recommendations for specific population groups.

This conference aims to identify and study among the levers of change eating behavior (psychological, learning, cognition, food supplies, advertising, etc..) those on which it is possible to act without claim to be exhaustive.

Food choices are influenced by various kinds of incentives: food presentation, access to shops, price, advertising ... They are also dictated by the individual or collective preferences on which it is possible to exert a positive influence through social marketing technics.

These levers can be brakes in some cases, other motivating factors. The conference will show how they affect consumer behavior in the short term or the long term.