Can the Sugar and Drink the Cool Aid…ehmmm, No. Drink Water, Brita preferably.

Sugar Cube Art from the Irish

Harvest Films were retained by Brita to make the vision a reality. After extensive research they were able to locate and commission two world renowned, contemporary sugar sculpture artists Brendan Jamison and Mark Revels, who were excited to be a part of this project. Working closely with Matthias on the dimensions and physical structure of the Sugar City, Matthias was able to design a pre-visualization that would be used to illustrate specific camera movements.

(I’d have thought of LEGO myself as the first pitstop but if you can hire actual sugar cube artists, well cojones to you).

Watch the making of the Ad at Harvest Films

It’s a great 6 minute video explaining the production of the sugar city and the work and detail that went into Brita’s commissioned advertisement.