The Australia's Greatest Adventurer campaign was launched last week and has only received five entries but TTNQ Director of Domestic Tourism, David Inches says the campaign will gain momentum in the coming week.

"Being a viral campaign it's ability to be spread across the internet is a real key to its success," Mr Inches said. "This campaign is absolutely targeted to Australia's adventure travel market which is 1.3 million Australians."

"Our objectives are to get cut through with the adventure market and get awareness and desire for the destination.

"To enter our competition you must provide your details in a database, so that allows us build on it for future marketing campaigns. Of course we want to get more adventurers to the region ... to get more bums on seats and people in beds which is what the end game is all about."

Mr Inches says the adventurer market is 'resilient' but that TTNQ would also focus on three other key demographics through several campaigns this year.

Mr Inches says TTNQ will launch a campaign aimed at families during the dry season followed by two more campaigns focussing on 'drive tourism' and 'indulgent couples'.

The Australia's Greatest Adventurer campaign will give the winner of its competition week-long adventure in Cairns.