Once you add the button, you will also have access to analytics that tell you what areas on your website are performing best on the platform.

You can add the button by going to the widget builder, filling in the specifications, such as URL and image file. Then, copy the HTML code and follow the on-screen instructions to paste it into your store.

2. Incorporate your pins on your websitePinterest enables ecommerce store owners to incorporate an entire board onto their website. During certain times of year, consider using the board to create a catalog. For instance, compile products that make good holiday or Mother's Day gifts.

The widget allows you to add up to 30 pins. You can also also use this feature just to reveal the latest items your store has added to the platform and encourage customers to follow your brand.

3. Use rich pinsRich pins are a feature that provide additional information on the Pin itself. There are several types, including movie, recipe, article, product and place. The Product Pin includes real-time pricing information, availability and where to buy. Users that have pinned a rich product pin will automatically receive a notification when the price drops.

4. Contests and promotionsRunning Pinterest specific promotions increases sales from this platform. Send a promotion code for free shipping or a discount just to Pinterest followers. This will also help you determine the level of engagement from this platform.

Create contests where you provide a prize to create the best board and make it a requirement to pin your products.

5. Add a Pinterest tab to FacebookCross-promoting your social media platforms on different channels will raise awareness about the networks you're already using and increase engagement. Facebook enables businesses to add a Pinterest tab to their pages that shows your boards as they will appear on Pinterest.