FALL RIVER — Double drive-through lanes and 24-hour service will be offered at the new McDonald’s restaurant slated to open next week in the Crossroads at 24 plaza on Brayton Avenue.

A soft opening is planned for Thursday, July 3, with a grand opening at 10 a.m. on July 7, according to Lou Provenzano, the owner and operator of the franchise.

“We’ve been looking at Fall River for some time,” Provenzano said. “I’ve been through there myself and the company has been looking at the area. McDonald’s cultivated the lease with First Bristol.”

Provenzano will own the franchise with his wife, Mary Lou Provenzano. Their son, Loren Provenzano, will be the store manager. The family owns 14 McDonald’s restaurants in Rhode Island and southeastern Massachusetts, including one in Swansea.

“Swansea was our very first restaurant,” Provenzano said. “This is our first in Fall River. We are looking forward to being here. We’ve seen that it is a really great city.”

Restaurant staff began training six weeks ago, working in the restaurant and in the Swansea franchise.

“This is a new design for McDonald’s,” Provenzano said. “It is a little similar to the restaurant on South Main Street.

“The Walach family has been very gracious, helping us train our staff at their facilities,” he said. Steven Walach owns the McDonald’s at 1835 S. Main St.

The new McDonald’s will feature a new front counter that allows customers to order at one window and wait in an adjacent area for the food to be delivered at a second window.

The double drive-through has also proven popular, Provenzano said. The windows will be open from midnight to dawn for drive-through orders, he added.

“A lot of people work nights in the area,” he said. “There have been a lot of people stopping by the store while we’ve been working there. There was a strong request from many people for 24-hour service.

“We’ll be offering the McDonald’s After Midnight menu. It is a combination of our breakfast menu and our regular menu.”

McDonald’s will join Walmart and Sam’s Club, both opened in the past year in Crossroads at 24, at the corner of Brayton Avenue and Jefferson Street. That plaza is now filled, according to James Karam of First Bristol Corp., which developed the 35-acre shopping center.

“The city has been great to work with,” Provenzano said. “We are really happy to be here.”