This month, Chipotle–a popular fast food chain that serves massive burritos (and has been popular with some vegetarians and “foodies”)–admitted that their pinto beans contain pork fat. This information could be found on the Chipotle website, but it was not written on their in-store menus. Although Chipotle was quick to alter their menus after Seth Porges, a senior editor for Maxim magazine, raised awareness of the issue via–you guessed it–his Twitter page, it’s unlikely that a consumer without celebrity status would have elicited such a swift response What about the average eater who is just trying to grab a bite without transgressing his or her cultural, ethical, or health-related dietary predilections?

Over the years, I’ve had some meaty blunders: I’ve bitten into a sandwich to find unexpected sliced turkey and consumed some soups that were probably not made with vegetable broth. However, these mistakes have mostly been my own. While being a vegetarian or vegan often involves asking the right questions, restaurants need to be forthright with their answers. How many vegetarians unknowingly ate meat while enjoying an otherwise veg-friendly burrito at Chipotle? And what can we do about it? Right now, a class action lawsuit is in progress against ConAgra for marketing Wesson cooking oils–which contain genetically modified organisms (GMOs)–as “100% natural.” This kind of deceptive marketing is not too far from Chipotle’s deceptive menu-ing. Once again, it’s giant corporations vs. consumers: is it time for vegetarians to storm the courthouse?