But hold on: because of clever accounting, a sizable fraction of those handsets were already considered "sold" as soon as they left the loading dock in Asia, according to Fortune's Apple 2.0 blog. "In other words, some of those 1 million iPhones recorded as sold by Apple may still be in transit," they wrote.

Piper Jaffray's Gene Munster had conservatively predicted that it would take 17 days for Apple to sell a million of the new handsets. He may be closer to the truth, if one counts only the units sold at retail over the weekend.

Additionally, Apple noted that users downloaded 10 million apps from the App Store since it launched last week. In another press release, The Stevester called the App Store a "grand slam."