The partnership will provide the charity with a range of opportunities to promote their cause through activities such as media broadcasts, merchandise sales, donation collections, social media, and entertainment at the event.

Lord Mayor Clover Moore said the City’s affiliation with the charity would encourage the huge number of visitors to the event to reflect on the broader needs of the community while enjoying the celebrations.

“The City hosts some of Australia’s most successful events, and we want to make the most of the enormous publicity they create to let people know about the incredible work of our charity partners,” the Lord Mayor said.

“More than 1.6 million people attend this event and almost a billion people are reached through the media, providing a great opportunity to remind everyone about this worthy cause.”

“The City strongly supports the work of Habitat for Humanity Australia and we’re very proud to join forces with them for our biggest event over the next 6 months.”

One of the world’s leading providers of safe and affordable housing, Habitat for Humanity, will partner with the City for its’ Sydney New Year’s Eve celebration. The partnership will provide the charity with a platform to engage Sydneysiders to take action combating housing poverty across the Asia-Pacific region.

For the last 11 years, Sydney New Year’s Eve has supported 8 charities and helped raise hundreds of thousands of dollars for a variety of causes.