Why @rickperreault Built Unbounce and How He Grew it to 2,500 Paying Customers

Posted on Feb 27, 2012 - 08:00 AM EST

In this interview, I sit down with Rick Perreault, co-founder of Unbounce, and ask him why and how he built Unbounce. To date, Unbounce has grown to over 2,500 paying customers!

Rick tells us he never evaluated the ‘market size’ @ 7:15
Took them 6 months to build their initial product. @11:50
All organic growth via inbound marketing. @12:00
How they secured high profile angel investors for social proof @ 13:13
Top 2 benefits of Unbounce and why a customer should use it. @ 15:40
Explains his ‘competitors’ as small web developers @ 19:30
Describes what makes Unbounce defensible @ 22:30
Rick describes ‘why’ he became a founder @ 25:20
Rick’s biggest financial mistake in his life @ 27:15
Rick describes how much of a role luck has played in their success @ 32:40
Why Rick chose to be a guest on foundville @ 33:50