Friday, March 30, 2012

Tiger Woods is back … and so are businesses capitalizing on his fame

On Sunday, Tiger Woods won his first PGA Tour title since 2009, ending a drought that started with his much publicized sex scandal.
Now that he’s a winner again, businesses are capitalizing on his fame. CBS is already excited about airing the Masters April 5-8 because ratings get a boost when Tiger’s in the hunt. (See Reuters articles: “Rejuvenated Tiger stirs up Masters interest” and “Tiger heads to Masters believing he can win.”)
Electronic Arts perfectly timed the release of “Tiger Woods PGA Tour 13,” the latest in the long-running video game series. It came out on Tuesday. However, EA hedged its bets by putting Rickie Fowler on the cover with Tiger.
And finally, the porn industry, which had a field day making X-rated parodies of the Tiger Wood scandal, is coming out with a new movie tied to it. Vivid Entertainment is releasing “3 Mistresses: Notorious Tales of the World’s Greatest Golfer.” The movie features three of Woods’ alleged mistresses ­– Devon James, Joslyn James and Holly Sampson, AVN reports.
The Daily Beast reports that the movie was filmed in 2010, but the porn studio waited until Woods made a comeback to release it.
Since the scandal broke, Woods has been the subject of eight X-rated movies. He is the third most popular real-life target of porn movies behind Charlie Sheen (18 movies) and Sarah Palin (9 movies). Check out an updated list of the top 19 real-life targets of porn parodies.

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I'm a technology business journalist who covers personal computers, consumer electronics and video games. This is my personal site. The views expressed here are solely my own. I enjoy movies, music, popular culture, electronic gadgets and the news media.
I can be reached at patseitz@gmail.com.