Certain anthropologists, most notably Alice Kehoe in her book Shamans and Religion: An Anthropological Exploration in Critical Thinking, are highly critical of the term. Part of this criticism involves the notion of cultural appropriation. This includes criticism of New Age and modern Western forms of Shamanism, which may not only misrepresent or 'dilute' genuine indigenous practices but do so in a way that, according to Kehoe, reinforces racist ideas such as the Noble Savage.A tableau presenting figures of various cultures filling in mediator-like roles, often being termed as "shaman" in the literature. The tableau presents the diversity of this concept.

Kehoe is highly critical of Mircea Eliade's work. Eliade, being a philosopher and historian of religions rather than an anthropologist, had never done any field work or made any direct contact with 'shamans' or cultures practicing 'shamanism', though he did spend four years studying at the University of Calcutta in India where he received his doctorate based on his Yoga thesis and was acquainted with Mahatma Gandhi. According to Kehoe, Eliade's 'shamanism' is an invention synthesized from various sources unsupported by more direct research. To Kehoe, what some scholars of shamanism treat as being definitive of shamanism, most notably drumming, trance, chanting, entheogens and hallucinogenics, spirit communication and healing, are practices that

* exist outside of what is defined as shamanism and play similar roles even in non-shamanic cultures (such as the role of chanting in Judeo-Christian rituals) * in their expression are unique to each culture that uses them and cannot be generalized easily, accurately or usefully into a global ‘religion’ such as shamanism.

Because of this, Kehoe is also highly critical of the notion that shamanism is an ancient, unchanged, and surviving religion from the Paleolithic period.

Mihály Hoppál also discusses whether the term “shamanism” is appropriate. He recommends using the term “shamanhood” or “shamanship” for stressing the diversity and the specific features of the discussed cultures. This is a term used in old Russian and German ethnographic reports at the beginning of the 20th century. He believes that this term is less general and places more stress on the local variations, and it emphasizes also that shamanism is not a religion of sacred dogmas, but linked to the everyday life in a practical way. Following similar thoughts, he also conjectures a contemporary paradigm shift. Also Piers Vitebsky mentions, that despite really astonishing similarities, there is no unity in shamanism. The various, fragmented shamanistic practices and beliefs coexist with other beliefs everywhere. There is no record of pure shamanistic societies (although, as for the past, their existence is not impossible).

Shamanism and New Age movement

The New Age movement has appropriated some ideas from shamanism as well as beliefs and practices from Eastern religions and Native American cultures. As with other such appropriations, the original practitioners of these traditions frequently condemn New Age use as misunderstood, sensationalized, or superficially understood and/or applied. Some Nanai shamans experienced performances on the stage as dangerous: inappropriate (untimely, superfluous) invocation of the helping spirits can raise their anger.

There is an endeavor in some occult and esoteric circles to reinvent shamanism in a modern form, drawing from core shamanism - a set of beliefs and practices synthesized by the controversial Michael Harner - often revolving around the use of ritual drumming and dance, and Harner's interpretations of various indigenous religions. Harner has faced much criticism for implying that pieces of diverse religions can be taken out of context to form some sort of "universal" shamanic tradition. Some of these neoshamans also focus on the ritual use of entheogens, as well as chaos magic. Allegedly, European-based Neoshamanic traditions are focused upon the researched or imagined traditions of ancient Europe, where many mystical practices and belief systems were suppressed by the Christian church. Some of these practitioners express a desire to practice a system that is based upon their own ancestral traditions. Some anthropologists and practitioners have discussed the impact of such "neoshamanism" as 'giving extra pay' to indigenous American traditions, particularly as many Pagan- or Heathen-'shamanic practitioners' of legitimate cultural traditions do not call themselves shamans, but instead use specific names derived from the older European traditions - the völva or seidkona (seid-woman) of the sagas being an example .

Many New Age spiritual seekers travel to Peru to work with ayahuasqueros, shamans who engage in the ritual use of ayahuasca, a psychedelic tea which has been documented to cure everything from depression to addiction. When taking ayahuasca, participants frequently report meeting spirits and receiving divine revelations. Shamanism has also been used in New Age therapies which use enactment and association with other realities as an intervention