Press Release

New Product Offerings Mark the First Extension of the Chain’s Popular
Monster Taco Franchise

SAN DIEGO--(BUSINESS WIRE)--Feb. 24, 2014--
Taco fans, start your engines and mash your motors over to your nearest
Jack in the Box® restaurant, where Jack is revving up two new Monster
Taco™ flavors: Bacon Ranch and Nacho.

The all-new Bacon Ranch Monster Taco is just what you need when running
on fumes. The build features Jack’s original Monster Taco, including
shredded lettuce, then topped with cool ranch sauce and hickory smoked
bacon. Like a little heat? Try the all-new Nacho Monster Taco, which
features creamy nacho cheese sauce and flaming hot jalapeños.

“The original Monster Taco was such a fan-favorite that we brought it
back to the menu in October to stay. Now with these new flavors, we’re
kicking up Monster Tacos to the next level,” said Iwona Alter, Vice
President of Menu Strategy & Innovation. “At Jack in the Box, we’re
always looking for new and exciting ways to innovate our menu offerings.
The new Bacon Ranch and Nacho Monster Tacos are another great example of
that innovative philosophy that keeps customers coming back for more.”

The only question now is which one will you try first? Cool and crispy?
Hot and spicy? To help you decide, Jack in the Box is introducing an
explosive new commercial that will have fans witnessing the ultimate
Monster Taco showdown as Bacon Ranch and Nacho go head-to-head in a
monster truck themed spot. The commercial premieres regionally today and
can also be viewed on YouTube.

The two new Monster Taco flavors are available at participating
restaurants for $1.69 each, plus tax. For more information, visit Jackinthebox.com.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 21 states. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba Mexican Grill®, a
leader in fast-casual dining, with more than 600 restaurants in 46
states, the District of Columbia and Canada. For more information on
Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com
or www.qdoba.com.