If you can’t explain your startup to a 10-year-old in 30 seconds, you’re not ready to explain it to the world. When talking about their startups, a lot of founders get tangled up in their technologies, unique selling points, value propositions, etc. But most people who hear their pitches don’t want to sit through Ph.D.-level explanations.

Entrepreneurs are great salesmen because they are selling their creation for a better world. However, at a certain point in the evolution of their business they have to embrace marketing for the ultimate success of their brand.

Last month, we began a discussion around how to drive engagement on social media. Many organizations know they want to share ideas and insights and build relationships via their social media platforms, but don’t know where to start. As you will recall, a critical starting point revolves around traffic boosting.

The Garden State is fertile ground for the sustainable development revolution, with a long history as a leader in both solar energy and environmentalism. The push for clean technology and sustainable development is about to take off, with the United Nations officially establishing the global Sustainable Development Goals (SDGs), which are set to run from 2015 - 2030. Over the next several years, the SDGs are going to create incredible business opportunities that we haven’t seen in decades.