In simple terms the Water Elevator is a bottle or water canister redesign. One that sports a flexible body, much like an accordion. Due to its flexible form, pouring out water is much easier, plus it has the added benefit of an integrated measuring system. So if your cooking requires 2 cups or precisely 4 oz water, you can pour out just that amount without any hassle. My only concern will be of cleaning the system….Water Elevator is a 2011 Spark Awards entry.Designer: Gyei Yong Lee via: yankodesign