Yolo County Library: Using Data Analytics to Improve Program Outcomes

Libraries are always looking for new and innovative ways to better serve their communities, which can be a daunting task without the right tool. Read how Yolo County Librarian and Chief Archivist, Mark Fink is using data analytics to tailor programs and services to meet community needs.

Learn how Fink and his staff are making data-driven decisions leveraging Gale’s Analytics On Demand tool to develop outreach strategies to promote their programs to the communities they serve.