Cheil adds HCL Healthcare's business to its kitty

Image credit: GettyCheil has announced that it has added the business of HCL Healthcare to its kitty. The win for the agency comes after a multi-agency pitch.

About awarding the business to Cheil India, Manoj Gopalakrishna, CEO, HCL Healthcare said, “We are indeed excited to have Cheil as our partner for digital marketing. We are eager to build a strong digital presence and are relying on Cheil’s expertise to actively engage and build our digital audience, thus enabling us to expand our reach.”

HCL Healthcare is the healthcare delivery arm of the $7 billion HCL Enterprise. It is a chain of family health centres and is home to doctors from different specialities.

Speaking about the win Shiv Sethuraman, group president South-West Asia, Cheil India and Sanjeev Jasani, head digital, South-West Asia, Cheil India, said, “We are extremely delighted to have HCL Healthcare on board. Healthcare needs a differentiated approach and HCL comes with multiple offerings and a trusted brand name. We are looking forward to working together and to create inspirational work and drive impactful digital marketing strategies to create a distinctive brand identity for HCL Healthcare.”