Growth in SUP according to Google

Thought this was kind of interesting, Google Trends‘ worldwide search statistics for the term “stand up paddle board” since 2004.

By no means is this a scientific assessment in the sport’s growth, but interesting to see the marked increase in search queries from 2009 to 2010, with what appears to be a much stronger increase starting in 2011.

And cool to note that Canada ranks fourth in the regional breakdown of search queries: