Happy holidays! With 2012 coming to a close, I wanted to take a moment to share some of the amazing things that have happened this year – both in my business and personally. The biggest news in my business is that I incorporated Fresh Perspective Copywriting on November 30. After almost four years growing as […]

Discover How to Build a B2B Voice That Sets You Apart from the Pack

Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.