Ellen Black

Stationer to the stars, Ellen Black, of over-the-top invitation company Lehr & Black shares her best invitation advice and dishes about working with celebrity brides. —Cari Wolfert

What are some of your guidelines for creating invitations?

Invitations can get really elaborate, so I kind of make sure that whatever we do totally reflects the bride's personality. If it doesn't reflect them then it becomes silly. If you are very simple I would never let you do something outrageous. I also really emphasize that you have to keep in mind the venue and the time of year. Although what is most important is that when your guests open up the invitation they say, "Oh my gosh, that is so you!"...