Fans of Jean Paul Gaultier’s iconic ‘Le Male’ fragrance now have a USB key that gently emits the fragrance as they work. It’s a bit like a really sophisticated plug-in air freshener, but with an infinitely… [More]

ODO7, or aroma jockeying, is a delicious new trend you might get to experience in a night club near you in the not-so-distant future (if you haven’t had the pleasure already.) JWT predicted a rise in ODO7… [More]

While watching TV in 3D is still considered an incredible innovative, Smellit is taking television to the next level by incorporating the sense of smell.
The Smellit uses 118 scent cartridges connected… [More]

Designer Hyun Choi wondered how telling time using senses other than sight and sound might affect our experience of time. To delve into the idea, he came up with the process of capturing and releasing… [More]

This ‘Fragrance Releasing Talking Cat Alarm Clock’ does exactly what its name implies.
If your alarm clock is barely doing the trick to wake you in the morning, maybe it is time to try something new.… [More]

Scratch and sniff items are a very old concept; however, what I love about this particular example is how stylishly Bompas & Parr have managed to pull it off.
Peter Greenaway’s classic book “The Cook,… [More]