Italian Group which has produced dogs and cats food for over 40 years. For over 14 years we have been involved in dogs and cats nutrition through Nutrition Consultants network. Pet’s Planet‘s mission is to “make our pets happy by eating healthy, fresh and very tasty food to make their meal a particularly enjoyable moment”.

Pet’s Planet expressed the need to equipe nutrition consultants with a mobile device (tablet) for doorstep sales to collect data on users and animals and making those available on a centralized platform. The system consists, through a predefined pattern of animal and its owner habits questions, of a customized diet for every single pet based on sophisticated nutrition algorithms developed in collaboration with Pet’s Planet researchers.

• Optimized sales management through a customized dieting system and integration with enterprise CRM

• Real-time physical stores management, including those made available for on-line platforms (e-Commerce).

• Precise relationship management with end customers through Marketing Analytics (The Metrix)

Areas

Software development

UX design

Business analysis

System Integration

Azure cloud solution

Mobile development

Skill

Software development

UX design

Business analysis

Analysis

System Integration

Technologies

Microsoft Azure Infrastructure with App Services

SQL Azure

Mobile app WinRT sviluppata con tecnologia HTML5

WinJS

Pet’s Planet Dalmata

The developed system by Welol Next interacts with e-Commerce components currently used by company and it reaches centralizing goal in a single CRM module all personal and commercial information concerning end-users and their animals. The goal is to improve digital interaction with their customers and exploring new market opportunities by searching for new customers and one-to-one marketing proposals for each ones.