Branding Guidelines

These guidelines provide you with the design specification for various Google
Play games services branding elements. You can use these elements in your app
without pre-approval provided you follow these basic guidelines. Use of Google
brands in ways not expressly covered by these guidelines is not allowed without
prior written consent from Google (for more information, see the Guidelines for Third Party Use of Google Brand Features.

Games and Google Play branding

You are encouraged to create a great end-to-end experience
when integrating games services. It is also important to show to your players
how Google Play Games is used for the most intuitive experience.
This document describes the minimum requirements to use Google Play Games
branding in a game and to officially be recognized as supporting Google
Play Games.

Guideline summary

To use Google Play Games branding elements in a game and to officially
support Google Play games services, your game must meet these requirements:

Provide a way to invoke Google Play Games default UI with user interface
entry points for Achievements, Leaderboards, Multiplayer Invites, or Game Gifts. Developers
are still encouraged to implement their own UI for these features. See the
FAQ for details.

Always use the Google Play game controller icon when labeling entry
points. In instances where there are many entry points on one screen, use the
guidelines below to best match your game’s experience.

Game feature terminology

When describing any game feature in-game, you may use the "Google Play",
"Google Play Games" or "Play Games" brands nominatively to refer to those
services. For reference usage, see the examples in this document.

What not to do

Do not suppress or interrupt any pop-ups or overlays invoked by game
services on Android.

Do not use Google+ icons to label in-game features and functionality.

Do not use “Google”, “Google Play”, “Google Play Games” or any other
Google trademarks in your game title. You may use Google trademarks
nominatively, as described in these branding guidelines, in your game
description.

Do not use Google provided iconography, Google logos, or anything closely
similar to those icons or logos in your game's icon.

Game iconography

General guidelines

Do not obfuscate icons with other elements in your game.

Icons should be easy to see and free from “busy” backgrounds.

Ensure there’s adequate space when using multiple icons, so they don’t
touch or overlap with other iconography.

You are free to modify the color and texture of icons to match the style of
your game. Make sure to follow the guidelines on what not
to do.

Applying the Google Play game controller icon

Use the Google Play game controller to represent the use of Google Play Games
services.

Use the game controller icon in buttons or other user interface elements
that launch default game service UI.

Avoid using the controller icon repetitively on one screen. If a screen
has multiple buttons or elements that would cause repetition, use the game
controller icon once per area that visually groups together those elements.

You may alter the color and texture of Google Play Games iconography to
match your game’s style. See the examples and guidelines below.

Examples and showcase implementations

You are encouraged to perform visual treatments on iconography
to match the style of their game. Since every game is unique, here are some
examples on how to apply Google Play Games icons to your user
interfaces.

Example 1. The Google Play Games controller icon is
inset with other games services feature icons to visually tie these features
together. In this example, buttons for achievements and leaderboards are
shown on the same screen using Play Games iconography. When multiple feature
icons are shown, the Play Games controller is shown in a way that creates
affinity with the feature icons.

Example 2. Icons can be modified within the
documented guidelines to suit the style of your game. In this example, a set
of entry points to games services multiplayer features are shown as a
collection.

Optional: Game feature icons

Optionally, the iconography below can be used when creating UI
elements that launch default UI for Google Play games services features. These
icons are not a replacement for the game controller icon requirement.

Achievements

Multiplayer

Leaderboards

Game Gifts

Quests

Saved Games

What not to do

Do not obfuscate icons with other elements. For example:

Do not substantially modify icons. For example:

Show the icon on a busy background. For example:

Do not use Google+ icons to label in-game features and functionality.

Do not use the Google provided iconography in your game’s icon.

Game feature terminology

When describing any game feature in-game, you may use
"Google Play", "Google Play Games", or
"Play Games" to nominatively refer to the use of Google Play
Games services. This applies to Achievements, Leaderboards, Multiplayer and
cloud save.

Example usage:

Google Play Games

Google Play Leaderboards

Achievements from Google Play Games

Google Play Game Gifts

Your game progress is being saved online with Google Play

Quick match with Google Play

Finding players with Google Play

What not to do

Do not use “Google”, “Google Play”, “Google Play Games” or any other
Google trademarks in your game title. You may use Google trademarks
nominatively, as described in these branding guidelines, in your game
description.

What are the Google+ branding guidelines?

When should I use Google+ branding?

Follow G+ branding guidelines only if you want to sign in users to use G+
social features, such as Circles. For sign-in without social features, follow
the Google Sign-In branding guidelines. For game features, follow the
iconography requirements and use the Google Play game controller.

Can I change the look of the Google Play icons to better match my game?

In general, yes. Change the color, texture and size to suit your game.
Follow the general guidelines so that the icon is visible and recognizable.

My game has multiple buttons to show achievements and leaderboards, does
the game controller icon need to be in each UI element?

No. In this case, use the controller once in a header or next to a
collection of buttons. This way the game controller is meant to show that a
set of buttons use Google Play games services.

Do my game feature buttons need to use feature icons?

The only required icon is the Google Play game controller, displayed on a
UI element or the screen invoking Google Play Games features.

If you are displaying many buttons for Google Play games services, such as 5
different leaderboard buttons, the Google Play game feature icons for
achievements, leaderboards and multiplayer are available for your use. The
Google Play game controller must still be shown on the same screen

Download files

You can download the image files for Google Play games services branding
from the
Graphics downloads page.