Big data is a phrase that many organizations wrongly assume is outside their purview— relegated to the monolithic players like Amazon or Facebook—but the truth is, more and more small to medium-sized organizations are reaping the rewards of analytical thinking and self-service data insights. Speaking particularly for QSR operators, they have abundant data, which can boost the business if streamlined in an appropriate way. Furthermore, most franchisees track disparate data sources and operate a host of software systems all at once — from back of house and point of sale to drive-thru timers and voice of customer surveys — making it virtually impossible for multi-unit operators to capture the data and analytics they need to run a world-class business......

Big Data is considerably new technology, but is growing faster than any technology trend in history. The rising capabilities of this technology are challenging...

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