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New Balance Athletic Shoe, Inc., best known as simply New Balance, is an American footwear manufacturer based in the Brightonneighborhood of Boston, Massachusetts. The company was founded in 1906 as the "New Balance Arch Support Company" and is one of the world's major sports footwear manufacturers.

New Balance maintains a manufacturing presence in the US, as well as in the United Kingdom—for the European market, where they produce some of their popular models such as the 990 model—in contrast to its competitors, who manufacture outside of the USA and UK. As a result, New Balance shoes tend to be more expensive than those of many other manufacturers. To offset this pricing difference, New Balance claims to differentiate their products with technical features, such as blended gelinserts, heel counters and a greater selection of sizes, particularly for very narrow and/or very wide widths. The company has reached a total profit of approximately $40 billion since 1991.

Activewear and sports footwear specialist New Balance started life in Boston with an arch support company in the early 1900s. In 1970 the brand evolved into the footwear master craftsman that it is today.

New Balance® is a global leader in athletic footwear and apparel. Headquartered in Boston, Massachusetts since 1906, New Balance continues to be driven by the relentless desire to improve. All in service to athletes –from professionals to amateurs –to help improve their personal best. New Balance believes that a better fit means better performance, which is why they are committed to offering a wide range of sizes and widths –from running to training to lifestyle. Designed with forward-thinking technology that your movement demands and a modern look you want, you'll find a New Balance product that helps you be better tomorrow. Because New Balance is always evolving. Always pushing. Always improving. Always in Beta.

At New Balance, our goal is to help you achieve yours. Whether that means helping professional athletes set records and win medals, or helping everyone lead a more healthy and active lifestyle. Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. For moore than 100 years, New Balance has worked to move the world around us. Because we believe in one simple truth: we were born to move. New Balance always has, and always will be, committed to making shoes in the U.S. In 2013, one out of every 4 pairs of shoes we sell in the USA was made or assembled here by one of our 1,300 U.S. factory workers. On the New Balance Brand Store at Amazon, you can find the full selection of running, walking and classic shoes like the 990 and 574 for men and women as well as hundreds of other styles.

New Balance has been a proven leader of innovation and performance since the turn of the 20th century. They released their first pair of running shoes in 1938, and have continuously built on that foundation to create a product capable of reaching physical and emotional milestones. Their commitment to the consumer has been evident in their involvement worldwide to help people of all origins realize their full athletic potential.

For the running enthusiast, New Balance has developed some of the best shoes to keep up with the demand of pushing yourself to the limit. For morning hikes or evening strolls, consider their walking or cross training sneakers to enhance your performance. Not to be left out, New Balance brings to the table shoes perfect for baseball, golf, tennis, and even track and field. Offering a wide variety of running and casual shoes, clothes, and gear, New Balance strives to bring out the greatness in their product to bring out the greatest in you.

New Balance has been involved in countless philanthropic endeavors throughout their history, bringing spotlight and passion to communities in need of help. They believe in doing business with partners that understand the importance of investing in their workforce and in the environment that harbors them. New Balance is always striving to improve the lives of their customers and their workers, ensuring that standards are met and any potential harm prevented. This care lends to the ever-improving quality of their products and is a testament to how sustainability can be ensured in a modern world.

Whether it be from training for a marathon, or engaging in a physically active lifestyle, New Balance has supported people who dared to improve themselves and the world around them.

More than 100 years, New Balance has worked to move the world around us. Because we believe in one simple truth: we were born to move

At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.

Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.

Since its inception, New Balance has worked to give back to the communities in which we operate and create an environment that our associates value. Learn how New Balance is moving people forward today and what you can do to get involved.

At New Balance, movement is at the center of everything we do. We're looking for team members that are just as committed to moving our brands, people and company forward.

We are looking for associates who are always on the move – passionate individuals who push themselves forward and are motivated to move New Balance forward with them. Are you ready?

Since its inception, New Balance has worked to give back to the communities in which we operate and create an environment that our associates value. Learn how New Balance is moving people forward today and what you can do to get involved.

New Balance is one of several shoe companies that makes some of their products in the United States. Green America states in the New Balance Responsible Shopper company information page that around one quarter of NB's shoes are made in the United States. New Balance owns five factories in the United States: two in Massachusetts, and three in Maine .

New Balance® is a global leader in athletic footwear and apparel. Headquartered in Boston, Massachusetts since 1906, New Balance continues to be driven by the relentless desire to improve. All in service to athletes –from professionals to amateurs –to help improve their personal best. New Balance believes that a better fit means better performance, which is why they are committed to offering a wide range of sizes and widths –from running to training to lifestyle. Designed with forward-thinking technology that your movement demands and a modern look you want, you'll find a New Balance product that helps you be better tomorrow. Because New Balance is always evolving. Always pushing. Always improving. Always in Beta.

New Balance Athletic Shoe runs on its everyman appeal. Besides making and selling men's and women's shoes for running, cross training, basketball, tennis, hiking, and golf, the company offers fitness apparel and kids' shoes and owns leather boot and shoe maker Dunham. Other brands include Aravon shoes for women; PF Flyers lifestyle shoes; and Brine and Warrior Sports lacrosse, field equipment, and apparel. It sells its footwear in its own stores and those of specialty retailers. Founded in 1906 as New Balance Arch Company to make arch supports, it's known for its selection of shoe widths.

In addition to men's and women's shoes for running, cross-training, basketball, tennis, hiking, and golf, New Balance Athletic Shoe, which began as a company selling arch supports to police officers and waiters, makes sports clothing and children's shoes. Its brands include New Balance, Brine, Aravon, Dunham, PF Flyers and Warrior Sports.

Wear your pride. At New Balance, we craft our U.S.-made shoes with the highest care and quality so that these timeless kicks will last for years to come. Order custom sneakers made in the USA for a look that stands out from the crowd.

Originally known as the New Balance Arch Company, New Balance began as a Boston-based company in the early 1900s, manufacturing orthopedic shoes and arch supports.

Today, New Balance is focused on meeting the needs of the everyday athlete, as well as providing more choices for everyday wear. What's more, New Balance is committed to American workers. Approximately 25% of New Balance shoes sold in North America are produced by a U.S. workforce using U.S. and imported materials. Casual choices include the New Balance 574 sneaker and the New Balance 577 walking shoe. The popular New Balance 993 shoe has a loyal following.Fitness-oriented shoes include New Balance walking shoes, such as the New Balance 812 shoe. And the New Balance barefoot-inspired Minimus collection offers the comfort of a running shoe in a minimal, low-to-the-ground package. New Balance sneakers and performance shoes are ideal for urban excursions. Hit the gym, the park or the trails in the New Balance trail shoe or the New Balance running shoe. Come rain or shine, New Balance trail shoes and running shoes accommodate active lifestyles with ease.At OnlineShoes.com, explore a variety of New Balance performance and casual styles including New Balance trainers and New Balance tennis shoes.New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion.