We are looking for a Digital Marketing Manager with strong skills across Paid Media and Affiliates for a Maternity cover 9 month Fixed Term Contract working for a FTSE listed company based in central London.

The successful applicant will be responsible for ensuring the success of paid search (PPC) campaigns, social media advertising, digital display advertising and affiliate campaigns for the business. Duties will include managing external agencies, co-ordinating with internal teams to achieve campaign objectives including cost effective sales and brand campaign objectives.

Duties:

Working with internal stakeholders across product, pricing, technical, offline marketing and digital marketing teams to ensure the success of campaigns.

Accountable for the success of Paid Media campaigns and their integration with wider digital marketing – conversion optimisation, SEO, content marketing and social media

Give input into campaign planning, website to ensure every opportunity is taken to maximise the performance of the paid digital media channels.

Managing the day-to-day work of external media / digital agencies who are creating and managing online paid media campaigns

Providing integrated search strategy and reporting, analytics and analysis, campaign planning, site content, content marketing, social media and other topics.

Keeping up-to-date with industry developments, best practices and new platform features (including AdWords)

Skills needed:

A clear understanding of the digital marketing mix.

Strong paid search and affiliates as acquisition channels experience

Advanced understanding of paid search, SEO, affiliates, social media and digital display channels and how they work.

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This Week in Digital

Posted on August 11, 2017 by

With the announcement of Disney’s new streaming service, and Facebook revealing plans for an all-new video watching experience, entertainment appears to be a running theme throughout this week’s roundup. So grab some popcorn, get comfortable, and prepare yourself for the best stories across technology, digital marketing and data!