12/27/2010: At 4:00 p.m. following a 2 hour stunt, WNIC repositions itself as a hot adult contemporary station 'Fresh 100.3'. The station had slowly been migrating its music away from adult contemporary to 'hotter' sound over the period of many months and this move essentially attempted to serve as an 'official' end to WNIC days of playing only 'soft rock'.