New ‘Marketing of Evil’: ‘Life-changing’ or ‘despicable’?

Good news! After being viciously attacked as “hate speech,” “despicable” and “the worst book ever” – and even formally condemned by faculty vote on one college campus – my book, “The Marketing of Evil,” after more than a decade-long run as a hardcover culture-war bestseller, has been released in paperback! And since this book has experienced such an amazing odyssey since its initial publication – occasionally veering into the absolutely bizarre – please allow me to share a few brief highlights.

But first, in case you’re unfamiliar with “The Marketing of Evil,” it basically explains why and how it is that millions of Americans today embrace ideas and behaviors that horrified all previous generations.

Why exactly have thousands of years of Judeo-Christian moral standards suddenly been abandoned? What’s behind today’s epidemic of family breakdown and divorce? Why is public prayer being criminalized? Why are 3,000 innocent unborn children aborted daily? “The Marketing of Evil” reveals the brilliant marketing strategies that have turned America upside down.

As I explain in the book’s introduction, “Within the space of our lifetime, much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped, and sold to us as though it had great value. By skillfully playing on our deeply felt national values of fairness, generosity, and tolerance, these marketers have persuaded us to embrace as enlightened and noble that which every other generation has regarded as grossly self-destructive – in a word, evil.”