Although football is at the center of Super Sunday, drinking has become a close second for some.

"It's a beer drinking occasion,” said one person at Mad Dogs. “People make the most of it."

"It’s kind of an American tradition,” said one customer. “Football and beer, they go hand in hand."

While bar employees watch for those who had too much to drink, authorities are also out looking for drunk drivers.

"You've got to plan ahead if you're going to be out drinking,” said Bill Berbrick a customer at Mad Dogs. “The Super Bowl is no different than any day for that, but the culture is changing so you have to be careful."