FRIAA FireSmart EOI Call

FRIAA has been a client for almost two years, and in addition to our ongoing communication work with them, we helped them launch a large-scale funding opportunity last year.

FRIAA has a track record of accountable, responsible allocation of funds to many programs that enhance our forest resource for the benefit of all Albertans. In this case, the challenge was ensuring that the program the FRIAA FireSmart funding call for EOIs was fully subscribed.

Our solution was practical and clear. We identified individuals within communities across the province (administration, fire services, local government) responsible for this kind of program, and developed a custom kit for them. We then physically mailed them out to each of those important stakeholders.

The kit walked them through three progressively more detailed pieces, leading them from the basic “what is FRIAA FireSmart?” question to the detailed instructions for application. The results: the program was over-subscribed.