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Kathmandu is responding to growing use of its site on mobile devices with its first website optimised for those devices. Online sales make up four percent of sales across the retail group and in its 2013 financial year presentation it said online sales had grown 55 percent year on year.

The mobile site uses adaptive design with responsive elements and was made by Tundra, the Melbourne-based digital agency that made Kathmandu's brower-based site.

It was partially driven by feedback from Summit Club members and includes easier navigation and bigger icons, says CEO Peter Halkett. “We want to give customers the best platform to shop online. We have a loyal and committed customer base with our one million Summit Club members and we knew that we needed to deliver faster and easier options for them to use."

He adds that four percent of online sales is "the tip of the iceberg". The group estimates 20 percent of its online sales will likely come from mobile devices in future, but Halkett wouldn't say by when.

"We know that there is a big move away from desktops towards the use of smartphones and mobile devices for shopping and pre-shopping, and if we can make it easier to search and to shop that is likely to deliver increased sales," he says

Halkett wouldn't give details on the company's plan for apps. It also wants to introduce international shipping and Click and Collect to the mobile site. Using Click and Collect, customers opt to have items delivered to a store rather than their address.

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On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Genius From Elsewhere

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With over 10,000 fires occuring in South Korea residential homes every year, Samsung Fire & Marine Insurance has created a flower vase that doubles as a throwable fire extinguisher. The hope is it will raise awareness to the public safety issue of home fire safety.

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Advertisers have stopped buying ads on YouTube after their ads appeared on children's videos where pedophiles had infiltrated the comment section.The New York Times investigates the comments.

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The internet has been up in arms about a supposed 'Anti-LGBT' emoji, featuring a rainbow flag alongside the "no" symbol. However, according to Time, the emoji causing offence is actually "an unfortunate implementation of the standards that govern how text is displayed on our device".

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This year, Super Bowl audiences were treated to a 45-second video of Andy Warhol eating a Burger King Whopper. It was certainly a campaign unlike any before, but did it work? Adweek takes a look.

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As of 1 March, Queenslanders will be able to include one of five emojis alongside their licence places. The options—the laughing-crying face, the winking face, the sunglasses face, the heart-eyed face, or the classic smiley face—are courtesy of Personalised Plates Queensland.

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