Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin

SAN FRANCISCO — Can crunching gigabytes of data help TV companies give viewers more of what they want? Christy Martin, chief technology advisor at search and recommendation firm ThinkAnalytics, thinks so.

“There’s tons of opportunity that’s still untapped,” she tells Beet.TV. “With all the fragmentation that’s out there – for programmers making sure that their content stays relevant – as people are more and more associating with a show and not necessary channels – how do they continue to have that brand relationship with consumers?

“There’s untapped potential there that everyone is starting to circle around – and hopefully we don’t lost the artistry!

We spoke with her yesterday at the TV of Tomorrow. You can find more videos of our coverage here.

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