Dentsu Aegis Network nets digital mandate from Maruti Suzuki

Dentsu Aegis Network has announced that it has bagged the digital duties for most of the Maruti Suzuki portfolio, following a pitch held ‘earlier this year’.

Dentsu Creative Impact, which handles creative for most Maruti Suzuki brands, and Isobar India, will handle the digital mandate for the corporate brand, and all car brands except those in the premium Nexa portfolio (Baleno, S-Cross).

A team has been put together to handle the digital mandate, informed an agency statement.

It is understood that Maruti Suzuki worked with multiple digital partners in the past.

Sanjeev Handa, vice president, marketing, Maruti Suzuki India, said, “Our partnership with Dentsu Aegis Network on the digital mandate is a strategic one. We wanted to have an integrated and synergistic approach to our digital mandate also. We feel having Dentsu Aegis Network as our creative partners in offline, the idea is to have a coherent communication to be more productive and efficient.”

Amit Wadhwa, president, Dentsu Creative Impact, said, “It’s great to see that our partnership with Maruti Suzuki is going from strength to strength. What is even more heartening is to see that a leader like Maruti Suzuki is truly looking at an integrated approach. In today’s day and age a uniform approach is what is going to deliver in the market place and when brands like Maruti Suzuki demonstrate it, it forms a great example for others to follow. Look forward to an interesting journey ahead.”

This marks a further consolation of Maruti Suzuki brands in India with Dentsu Aegis Network agencies. In April last year, it was revealed that the car maker’s creative duties had been streamlined between Dentsu Creative Impact (13 brands) and Hakuhodo Percept.