Get more done–A content calendar helps you map out the people who will share the workload of creating content and posting it online.

Plan better–When you use a content calendar you can more effectively plan out topics and how different topics relate to each other as a whole. For example, during an entire month, a dog shelter could talk about a new kennel they’re building, on Mondays talk about a sponsor who’s helping, and on Tuesdays post a picture of the construction.

Ask difficult questions–Creating a content calendar is a lot like creating a will in that it forces you to ask the important but difficult questions. Questions like “Who are we?” “What do our people deeply care about?” “Does what we’re saying really matter?” and “What do we expect to accomplish with this piece of content?”