Max Minzer is a Seattle SEO consultant, internet marketing strategist, entrepreneur and business adviser who helps businesses and individuals establish and maintain engaged online presence.Every Thursday, Max hosts a “Max Impact Hangout,” a conversation designed to help businesses have maximum impact in their industry on social media.This hangout is centered around content curation, and feautres AJ Kohn, the owner of Blind Five Year Old, an online marketing consulting firm out of San Francisco.Kohn has some great points about the benefits of curation, including:-“It’s not just about sharing the content; it’s providing your context. It’s good to be able to read a lot, but it’s better to be able to understand it, and so it’s your job to help your audience understand it and put context around it. If you’re not doing that, it’s just a bunch of links, and that’s not particularly helpful.”-“Curation at its core is about expertise.”-“People are looking for trust and expertise, and they don’t have a lot of time. If they can rely on you to continuously deliver that trust and value, they’re going to continue to come to you.”He also points out an interesting curation practice that is probably forgotten (or dismissed) by some businesses: curating the content of your competitors. Regarding this practice, AJ says, “Your users are talking about [your competitors] anyway. You want to control the story: if they’re going to be reading it anyway, it’s better to provide the context for them.”The hangout also includes a Q&A/discussion session with AJ.