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Wednesday, December 28, 2011

On a mostly dead Friday before Christmas, the only standout was ABC's second broadcast this year of Shrek the Halls, which should make it into the True Top 25 this week.Among the double-dipped holiday specials this fall, only A Charlie Brown Christmas (1.8 on 12/15/11) and Rudolph (1.6 on 12/10/11) did better the second time.

Viewers - The total number of viewers (age 2+, in millions) that watched the program.A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.Skew - Percentage of the total audience that falls in the 18-49 demo.Last - A18-49 percent difference from previous episode.Lead - A18-49 percent difference from lead-in program.LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)