11.
Creatives and Banners<br />Display banners are not affiliate banners<br />Keep banners up to date and be prepared to help produce banners for affiliates<br />Tip: Tie the production of bespoke banners into a wider cross digital marketing campaign; ie, a social media push around a niche.<br />Make sure affiliates know the appropriate use of banners in relation to ASA regulations.<br />

12.
Junk banners are a drain. <br />Costs more money to leave them in place than to take them down.<br />

13.
Creative and Content<br />“Creative” just not mean banners, though;<br />Feeds<br />These are important, often done wrong<br />Content<br />Can you write for affiliates?<br />Can you provide them with timely press releases?<br />Can you give them infographics?<br />

14.
76% of affiliates think they are better digital marketers than the merchants they work with – ouch!!<br />

15.
Why is that?<br />5 responders to the survey claimed to be making more than £50,000 per month on affiliate marketing.<br />Top four opportunities identified by affiliates in 2010 where:<br />Mobile marketing<br />Location-based marketing<br />Video advertising<br />Augmented reality<br />

16.
Weakness: Ad Exchanges<br />46% of affiliates thought Ad Exchanges were out of their reach.<br />

17.
Social media<br />Let your affiliates know about any buzz, viral or social media campaigns you are about to run<br />