The Rum University 2018 5-Day Rum Training

The Rum University and Moonshine University have joined forces to offer the most comprehensive rum training to existing and future rum distillers and brand owners from around the world.

The 5-Day Rum course will guide attendees through the financial, marketing, production, aging, and blending of rum, so each person can leave with a complete understanding of how rums can fit into the economic landscape. The course will offer a great combination of theory and practice, making it the ideal learning tool for anyone whose livelihood will depend on their ability to properly produce and commercialize excellent rums.

STRUCTURE

Day 1 – The Business of Rum

• Overview of the rum market in the USA and Europe

• Overview of stills and the rums they produce: start with the end in mind

• Overview of the rum market in the rest of the world

• USA and subsidies, who is getting them, who is not

• Cost increases through the supply chain

• Marketing and promoting rum: options, costs, budgets

• Business Plan: Phased approach vs. “all in”

• Compliance

Day 2 – The Classifications of Rum

• Classifications of rum based on:

o Raw material

o Fermented method

o Distillation method

o Age

o Blending technique

o Style

o Added flavors

o Alcohol strength

o Color

o Marketing hype

Day 3 – The Art of Rum Making

• Exploring the basics of fermentation

• Customizing a fermentation plan based on business restrictions and needs

• Year-round fermenting: how to diminish the effect of a changing climate