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Australia’s introduction of plain tobacco packaging has been branded a failure, five years after its implementation. Australia introduced the first branding ban on tobacco products in the world on 1 December 2012. However, the Consumer Choice Center (CCC) said it has “failed to produce effective outcomes” and “serves as a warning to other countries looking to adopt similar measures”. David Clement, North American affairs manager at the CCC, said: “Since 2012, the daily smoread more