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9
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7
Innovation

8
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Recommendation

Upload your latest book, song or game to pirate sites or YouTube. Give away your e-book on Amazon. Send your best game to iTunes, priced at zero. Free is a way to sell more of your creations to the most people at the highest prices. Give good stuff away to build an audience, cultivate your audience members, create fans and “superfans” at the top of your “Curve” and sell, sell, sell. Consultant Nicholas Lovell offers short, powerful lessons about principles that he believes apply – or soon will apply – to many businesses. getAbstract recommends Lovell’s functional, profit-oriented vision of the future to anyone who needs to understand the marketplace, especially those offering digital or creative products.

In this summary, you will learn

How to prepare for and thrive in a world of mass choice and the free distribution of valuable content, services and goods; and

How the changing business landscape might disrupt your industry and present new opportunities.

About the Author

Nicholas Lovell applies the Curve principles to his London-based book writing, speaking, consulting and training business.

Summary

“The Curve” The few people who love your products or services enough to spend a lot of money are positioned at the top of your Curve. At the bottom are hundreds, thousands or millions of freeloaders taking whatever you or your competitors give them as long as it’s free.