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Author Archives: Rahna Barthelmess

Consistency is Critical When Building a Strong Brand

In your career, you need to actively manage your personal brand, and consistency is critical to creating a strong personal brand. You must be consistent in every aspect of how you express your brand. Whatever you are, be that—over and over and over again, so that those whom you are trying to influence don’t have to think about what you stand for; they just know.

How to Launch a CEO

The CEO’s personal brand can have a dramatic impact on an organization’s overall brand (and vice versa). When you think of Jack Welsh, you think of GE; think of Virgin Atlantic and it brings Richard Branson to mind.

The “changing of the guard” is an important time, and the communication about a new CEO can be critical to the continued success of an organization (and to the new CEO’s career!). Now, before you stop reading this article because you are not a CEO, let me assure you that the conversation also has relevance to your career. Understanding the process can be instructive for you if you get a new job, a promotion, or if you are responsible for the hiring of others.

Build Your Personal Brand Through Your Signature Stories

How are you conveying your personal brand? With today’s sputtering economy, it’s even more important to have your own personal marketing plan, built around your personal brand. If you already have a job, do you feel secure in that job? Are you progressing at an acceptable pace? Are you doing work that is meaningful to you? If you’re a job seeker, are you reaching decision-makers in your chosen field, and can you articulate to them why they should hire you? If not, then you need to work on building your personal brand!

The Power of Presentation

In branding, how you present something is just as important (if not more important) than what you present. Cooks understand this when they spend a long time deliberating over which plate to use and what garnishes to use when putting a superb dinner together. It’s not just about the flavor of the food. It needs to be as pleasing to the eyes as it is to the taste buds.

When I first graduated from college, I had the privilege to land one of the few coveted positions at a top New York ad agency in their account executive training program. One of the most memorable lessons I learned was…

Social media is just that: Social

Want to create a leadership brand?

That’s what all marketers strive for…but how do you achieve such a status?By focusing on those elements that will really make a difference.The following are key ingredients that leadership brands have:

Keeping Top-Of-Mind With Your Customers

No matter what business you are in, you need to purposefully, thoughtfully and carefully plan out ways to stay top-of-mind with your customer base. If you sell consumer packaged goods, you are likely to use television advertising to let people know about your great product. If you are a retailer, you might use radio or newspaper to remind people to come to your store. But if you are a small business owner, how do you choose the right media for your business?

Revisit Your Business Plan

January will be here before you know it, and many businesses have their fiscal year on the same schedule as their calendar year. Get a jumpstart on your planning by evaluating your business for the upcoming year.

It doesn’t matter if you work at a large corporation or if you are a one-man show; everyone needs to revisit their business plan occasionally.