Nordstrom drives innovation at Experience Center

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The Nordstrom’s Customer Experience Center is a replica of a store where the department store operator can bring together salespeople, suppliers and customers to share feedback on new concepts before they are introduced to stores.

President of stores Erik Nordstrom and vp of customer experience Fanya Chandler recently shared their thoughts on how Nordstrom leverages the Center and offered insights on the innovation process led to the creation of a new beauty experience. Nordstrom and Chandler discuss the company’s beauty concierge, trending now and play bar component of the company’s approach to beauty in this video created as part of National Retail Federation’s “This is Retail,” initiative.