Clairol to launch Hydrience hair color

Published on May 27, 1996.

Clairol in August will introduce Hydrience hair color with more than $30 million in support touting it as a gentle water-based permanent creme hair color with a contemporary color palette. Either J. Walter Thompson USA or Wells Rich Greene BDDP is expected to handle.

F.Y.I. Calvin Klein Cosmetics is introducing a second unisex fragrance. The new scent is called CK Be and will be supported with an estimated $23 million in marketing. Creative is handled in-house.

Omnicom Group is set to close its acquisition of Ketchum Communications, Pittsburgh, May 31.

Bristol-Myers Squibb Co., New York, to Wells Rich Greene BDDP from J. Walter Thompson USA, Chicago, for its $10 million to $15 million Mead Johnson Adult Consumer Group account.

Warnaco Group has entered into an exclusive 90-day agreement with an investor group headed by former Maine Gov. John R. McKernan Jr. to develop a proposal for the purchase of the Hathaway trade name and its manufacturing facilities.