People flock to Las Vegas for many reasons. Some want to experience the nightlife while others are interested in seeing acts perform, lounging by the pool, eating gourmet meals, or even attending marketing conferences.

To win big in Las Vegas you need a little luck and an understanding of the game. Similarly, if you want to make it in the world of search and social media, you need to understand what works and what doesn’t.

The Rat Pack of the 1960’s was the must see act of it’s time. Fans would visit Las Vegas from all over the country for a chance to see the likes of Frank Sinatra, Sammy Davis, Jr., and Dean Martin perform live. The “must see” Vegas act in January is the “New Media Rat Pack” playing live at NMX and includes top new media experts and digital celebrities ranging from Dana White of the UFC to Guy Kawasaki.

The music business is tough. Everyone wants to be a star but only some put in the time, effort and bring the talent to really make a difference and become successful.

“Making it” in the social media world isn’t so different. Everyone seems to be a “social media guru” but few seem to deliver on the promise of making a difference and achieving a positive impact on business outcomes. But like the music business, there are those few who bring varying degrees of talent, dedication and smarts to really leverage the social web to become rockstars in their respective industries and roles.