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“Half of our marketing works, I’m just not sure which half it is”. Sadly, this old saying still rings true for a lot of companies. When it comes to sponsorship, things aren’t much different. So how do we know what impact sponsorships are having on the business and who is keeping score? Ideally, this is a […]

This upcoming Monday fans around the country will witness some of baseballs biggest boppers like the Yankees rookie Aaron Judge and the hometown favorite Giancarlo Stanton slug it out in Miami at the T-Mobile Home Run Derby. The long ball is back this season in a big way and everyone is swinging for the fences. […]

Move over “activation”, the latest and greatest sponsorship buzzword is now “engagement”. The definition of “engage” is to participate or become involved in or to get and keep someone’s attention. Even though it may be overused, it is what most sponsors are looking for these days. It is often referred to in the context of […]

As a Sponsorship marketer for over twenty years, I’m begrudgingly accepting a lot of what we do as an industry doesn’t really work. This is difficult to acknowledge, but the average fan does not notice or pay attention to the signs in a stadium, PA announcements, print ads and web banners. They certainly don’t see […]

Most properties conduct some form of a partnership summit. I’ve attended, hosted and presented at dozens of them throughout the years. Some are good and others are easily forgettable. For those of you who play the role of host, it is not easy to plan and even more of a challenge to get the right […]

The calendar just passed the halfway mark and Summer is getting into full swing. It is now time for many of us to begin planning for next year. Before determining budgets and renewing any contracts, it may be worth spending a little time reassessing your strategy or developing a new one. Begin by asking yourself […]

With the new baseball season upon us hope is in the air. Everyone is in first place for at least one day. MLB hopes to surpass last season’s total of 73.74 million tickets sold across the 30 clubs. The Dodgers just announced they are already at the 3 million mark before the first pitch is even thrown. […]

Baseball’s Opening Day is less than 3 months away, but this is not about how to throw a curveball or change up. Most sponsorship sales pitches I see consist of a powerpoint presentation and little more. This is much different than what is found in other areas of marketing. It is standard practice for traditional […]

This may be a little self serving since I see over 150 proposals throughout the year, but hopefully it will help you as well. Here is a list of ten tips to consider… 1. Start with the important stuff Use data and relevant information to show why your property is a good match with the […]

By now salespeople should know sponsors are looking for ideas and not just inventory. However, coming up with ideas is not always easy. I see a lot of proposals these days and they often leave me feeling disappointed, frustrated and uninspired. Ninety percent of them look like this; your logo here, logo there, sign, booth, […]