What I do know is that I can measure a piece of direct response copy because it is the most honest sales person out there. You either make a sale or you don’t. The copy fails or it succeeds. With content marketing it’s hard to say.

All I do know is that when I’m searching for a solution to a problem I typically check out three websites and the one that has the most up-to-date, relevant content that is useful to me is the one that I normally buy from.

So, if you’re serious positioning your company as one that is trustworthy, credible and likeable, then hire a writer that gives a damn about making that happen for you.

Hint … that’ll be me.[/learn_more]

[learn_more caption=”Questions you need to ask your copywriter”]

Do you only get your information from our brochures, annual reports, current website and other marketing collateral?

Or, do you do this and …

Do you join us on a journey and figure out what we are about. In other words, do you spend time with us so that you can figure out our DNA too?

Do you figure out our core message and weave that through every piece you ever write for us?

Do you interview the relevant role players in our company?

Do you interview our clients to find out why they actually like doing business with us?

Do you interview clients we have lost to figure out where possible chinks in our armour could be?

Are you interesting and do you have an eclectic range of interests?

Do you have heft? Have you lived life and got some experience under your belt?

Do you consider yourself an artist and are you proud to put your signature to ever piece of copy (art) you ship?