Thursday, November 10, 2011

Getting consumers to think and shop

Allstate promotional campaign attempts to get customers to stop and shop

Customer loyalty is a goal for businesses. Instead of spreading their money around, loyal customers spend more over time with their beloved businesses and products.

Loyal customers tend to stay loyal until given a reason not to be loyal. Unfortunately, businesses too often deliver those reasons themselves through multiple methods such as disappointing products, bad service and high pricing.

However, what if those loyal customers aren't yours?

Allstate has a current promotional campaign encouraging consumers to take a moment to think about their insurance and shop around. Obviously, Allstate hopes that such shopping will lead customers to them.

I realize the ad's tag line is "Shop less, save more" -- Allstate wants you to shop until you find them and then you can stop shopping.