<p>What would make the VP of Enterprise Marketing at Adobe, one of the biggest companies touting the benefits of digital marketing and customer experience, jump over to become CMO of enterprise information management company, OpenText? It's simple fear of failure. The Road Not Taken</p><p>People were surprised about Kevin's move. But he thinks they should not have been. With Adobe, the vision is solid, the company is unified and the execution path is clear that's something Kevin had a lot to do with as VP of Enterprise Marketing. It was time for him to consider next steps and he was thinking hard about where he wanted to be in 2014.</p><p>Then the opportunity with OpenText crossed his path (interestingly enough, he had been paying attention to what was happening at OpenText). OpenText is a story of transformation, of harnessing the technology and people to transform a market around its new vision. What he saw was an opportunity to work on a more holistic vision, one that focuses on how enterprises have a conversation with customers, partners and employees. This story is about building an entire enterprise information management that touches all aspects of business and according to Kevin, it was the logical place for him to be.</p><p>Kevin gave me a little biographical history lesson. He started with Day Software as CMO in 2008 shortly after its new CEO Erik Hansen took over. Day's objectives at that time were to resuscitate the brand, reconnect with the install base, to build a strong partner ecosystem and to catalyze growth by taking advantage of the new web presence capabilities that were just being recognized at that time. Kevin partnered with R&amp;D on the evolution of CQ platform getting it into that market leader position that it had when it came to the attention of Adobe (and was acquired in 2010).</p><p><a href="http://www.cmswire.com/cms/customer-experience/interview-kevin-cochrane-takes-on-enterprise-information-management-as-cmo-of-opentext-019609.php">Keep reading...</a></p>