Scopus10

An event identity, website and collateral support to celebrate a scientific institution

One of Elsevier’s key online analytical tools is Scopus – an index that allows academia to track and validate citations made by authors and researchers across the spectrum of scientific fields.

During our relationship with Elsevier, we have seen the scientific community’s appreciation for this beloved tool grow exponentially. In just ten short years we have seen this groundswell of loyalty thrive and drive both scientific progress and academic success in equal measure.

Our brief

“We have a 10-year celebration for our product Scopus planned to take place in Amsterdam. Can you help us bring it to life?”

We were tasked to create a proposition and identity for the event.

We were challenged to find a way to help engage internal product developers, customers and wider stakeholders before, during and after the event itself.

Our brief

“We have a 10-year celebration for our product Scopus planned to take place in Amsterdam. Can you help us bring it to life?”

We were tasked to create a proposition and identity for the event.

We were challenged to find a way to help engage internal product developers, customers and wider stakeholders before, during and after the event itself.

Creative execution

“Imagine Tomorrow.”

We explored the impact the product (Elsevier’s Scopus) has made, what information was available about its impact on the research and education world and where it was going in the future.

Then, in developing the position ‘Imagine Tomorrow’, we created a platform that allowed us to be retrospective whilst also suggesting the possibility that scientific advance could bring in the future.

The online and offline collateral delivered facts around discoveries that could be connected to Scopus as well as keynote videos from respected figures discussing their vision of what the future holds.

Creative execution

“Imagine Tomorrow.”

We explored the impact the product (Elsevier’s Scopus) has made, what information was available about its impact on the research and education world and where it was going in the future.

Then, in developing the position ‘Imagine Tomorrow’, we created a platform that allowed us to be retrospective whilst also suggesting the possibility that scientific advance could bring in the future.

The online and offline collateral delivered facts around discoveries that could be connected to Scopus as well as keynote videos from respected figures discussing their vision of what the future holds.

Tactics

We created a twofold approach: looking back over the discoveries enabled by research in the last 10yrs and considering the next 10yrs, leveraging the research knowledge and market insight held by key Elsevier staff.

Establishing the event as the centre-point for the celebration, we focussed on what would effectively draw people to the event, how we could create engagement before and during and what the visitors could take away as a permanent association. With on-location filming in Amsterdam and a fixed deadline, we delivered a rich suite of engagement materials from a bound book to a microsite with thought-leadership videos, which also played during the event.

Tactics

We created a twofold approach: looking back over the discoveries enabled by research in the last 10yrs and considering the next 10yrs, leveraging the research knowledge and market insight held by key Elsevier staff.

Establishing the event as the centre-point for the celebration, we focussed on what would effectively draw people to the event, how we could create engagement before and during and what the visitors could take away as a permanent association. With on-location filming in Amsterdam and a fixed deadline, we delivered a rich suite of engagement materials from a bound book to a microsite with thought-leadership videos, which also played during the event.

Results

Our client received positive feedback from attendees including members of the Elsevier senior global management team, the website (10.scopus.com) has been visited by over 12,000 users from over 150 countries and its life has been extended beyond its initial one year lifespan.