TAZE TASARIM

– fresh design like daily bread –
Under the collaboration of Dream Design Factory and Studio Jacob de Baan, the Fresh Design Project aims to bring Turkish designers together with international creative industry and design world. The project is on show during Istanbul Design Week 2014.

Designers based in Turkey use design in a fresh new way. They look at products almost like our daily bread. Their designs are like crispy simit bread and you need these products every day. This is a fresh new way of looking at products. Like a fresh simit. In Turkey peolpe buy fresh daily bread in the simit street vendor cars. These iconic cars are taken as a methaphore to communicate the fresh Turkish design approach and vision. The cars than do not contain fresh simit bread but fresh Turkish design objects instead.