Welcome back to the next installment in our partner interview series! Over the course of 2020, we are releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You can find the entire video series on our Videos page. Definitely check out our sizzle reel video release which includes footage from a number of the previous and upcoming interviews. This week, we’re excited to release the latest video in the series – featuring Francis Chmelir, President of LashBack!

LashBack and OPTIZMO have provided complementary technology and services to companies in the email marketing industry for over a decade. We have many mutual clients who take advantage of the synergies between our two platforms to power their email marketing and compliance programs. In 2020, we added a new element to our partnership, when we delivered a joint presentation at MailCon Las Vegas in January, with Francis Chmelir being joined by OPTIZMO’s head of marketing, Tom Wozniak, to discuss the ways that email best practices and analytics can be used to drive campaign performance and optimization.

After that presentation in January, our CEO and Co-Founder, Khris Thayer had a chance to sit down with Francis for a great Q&A session in Las Vegas to talk about how our companies have partnered over the years, what is on the horizon for LashBack, and some discussion about email marketing in 2020 and beyond.

If you enjoy this video, stay tuned throughout the summer as we keep releasing new interviews each week into July and beyond, featuring a mix of partner interviews, testimonials, event promotions, thought leadership, and footage of the OPTIZMO team at various industry events.