BENGALURU: Amazon Online Distribution Services, which is being renamed Amazon Pay India, has received capital infusion of Rs 67 crore from Amazon Capital Holdings, Singapore, and Amazon.comInc.Ltd., Mauritius, according to documents filed with the Registrar of Companies (ROC).The vertical had raised Rs 150 crore in September 2016 and had increased its share capital to Rs 400 crore.

The Reserve Bank of India (RBI) issued Amazon Pay a wallet licence in March. With the wallet licence in hand, Amazon Pay is looking to build a full-stack payment model, though its initial focus remains converting Amazon users into wallet customers. The marketplace has been focused on providing cashback and purchase-linked incentives to customers transacting through the wallet.

“We recently launched Amazon Pay where customers can fund their pre-paid balance using internet banking and credit or debit card for smooth purchases and payments. With this, customers can go cashless and enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience,“ an Amazon spokesperson said in response to ET's queries on deployment of capital by the unit.

In its Great Indian Sale from May 11 to May 14, the number of users topping up the Amazon Pay wallet balance grew 10 times over non-sale days, Manish Tewary , VP category management at Amazon India, told ET.

“With the wallet, we are looking to reduce the friction in payments for an Amazon customer and working with banks closely for this. Users can keep track of their transactions on the platform with the wallet. This especially helps people ordering on mobile phones where the transaction is oneclick,“ Sriraman Jagganathan, VP payments at Amazon India, said in an earlier interview to ET.

He added that Amazon Pay would also ramp up merchant acquisition and create use-cases around small-ticket transactions through the instrument. Currently , Amazon Pay is live with some offline retail outlets including Café Coffee Day and Crocs.