A tagline is a slogan or guiding principle that describes or helps create an interest. The taglines of many companies have become part of our culture. When you hear: Just do it, Got Milk? Or Eat more Chicken who comes to mind?

POWERAction:Ask yourself: 1. Do I have a tagline in place? 2. Is it unique? 3. Does it evoke an emotional response?

If you answered no to any of the above questions start working on a new tagline or revamping the one you have immediately.

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