I think I must be hormonal, because this story just made me tear up. The Ritz-Carlton hotel in Amelia Island, Florida, is getting some social buzz this week because of the video posted above, which details their quest to go above and beyond for exceptional customer service.

The story is simple: a family went on vacation and left behind their son’s beloved stuffed animal, Joshie. Riley, the family’s child was notably upset at the loss of his favorite toy giraffe. Luckily, the Ritz-Carlton notified the family that the giraffe had been found safely in the laundry and would be returned as soon as possible.

But here’s where the magic happened: dad Chris Hurn, seen in the video above, asked if the hotel would help substantiate a little white lie that he’d told his son, namely that Joshie was taking a few extra days of vacation and that he hadn’t been forgotten.

What arrived? In addition to Ritz-Carlton swag, Joshie came home with a storybook binder detailing his trip, including photos at the spa, the pool, with the resort’s parrot and even in the loss prevention office (where he got an honorary security badge).

The work surrounding the story was substantial, and from what we’ve seen of Ritz-Carlton hotels, isn’t out of the ordinary – one time we entered the Ritz-Carlton Georgetown to find a photo of us and our dog by the bedside table.

But it’s certainly a heartwarming tale, and one we particularly love because it wasn’t part of a PR stunt or media blitz. It’s simply a great example of a luxury brand proving why people would want to pay extra to stay in a hotel of this class.

What better way for a child to end a day full of swimming and sea than to be tucked-in by a pirate? At the Ritz-Carlton, Amelia Island, in Florida not only does Pirate Luis Aury provide a bedtime story, but Princess Amelia and a blue and gold macaw make an appearance, as well. Children will also be given cookies and milk as well as a treasure chest full of loot. The tuck-ins can be scheduled in between 7PM and 10PM and cost $45 per child.

Going to be staying at the Ritz-Carlton, Amelia Island, during the holiday season? Parents can opt for a complimentary Santa tuck-in instead. Not only will children get to be read a bedtime story by good old Saint Nick himself, they will also be given a holiday gift.