We designed the venue for the "A Day with LOHACO Exhibition 2018" held at T-SITE GARDEN GALLERY in Daikanyama, Tokyo, featuring the products of 48 manufacturing companies who participated in "LOHACO EC Marketing Labo" under the concept of "Designs that fit your lifestyle". Deliverables included a space enabling visitors to envision how these products fit in their lives where 58 new products resulting from a collaboration with ASKUL were unveiled in one room.
With "popup" as the theme, everyday scenes are presented like a giant popup picture book furnished with fixtures produced by bending 1.6 mm thick iron plates and walls adorned with picture frames entirely made of paper. We envisioned a layout allowing visitors to experience four scenes categorized along a "morning", "noon", "night", and "holidays" time axis as they make their way around the venue.
Besides the main exhibition, three selfie spots to enjoy taking commemorative photos and an installation called "virtual supermarket" to shop LOHACO products on the spot were also made available. Cloud-like Airvases hanging from the ceiling and flower pots made with paper further complemented the perspective of a world made of paper.
Through the abstract representation of everyday scenes afforded by paper materials as a backdrop, we aimed to create an exhibition space with a 2.5-dimensional perspective where the diverse products would pop out at visitors.