Flipboard – a personalized magazine for the iPad

The really app right now is one that looks at your social media accounts (Twitter and Facebook) and pulls the content that your friends link to. That's what Flipboard does. From the press release:

“With over 1 billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web. The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date,” said Mike McCue, Flipboard?s CEO. “We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream.” Designed from the ground up for iPad, Flipboard creates a magazine out of a user?s social content. Simply launch Flipboard and “flip” open the cover to get started. From the Table of Contents readers can view their sections and personalize the magazine.

But the really interesting part is how they suggest topics to you. They jut bought Ellerdale, a tech startup that specialized in semantic analysis. This could be their edge over the competition.

“Ellerdale has developed an impressive solution for understanding the ever-increasing stream of social data coming at us every day,” said Mike McCue, CEO and co-founder of Flipboard. “This technology will add deep relevancy for our readers, enabling us to present social content in a way that is not only more beautiful, but also more meaningful. It?s a great combination.”

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Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."