Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Marketing Message to the Right People at the Right Time. Let's Connect on Google+
Curated by
Neil Ferree

Depending on how you look at it and how active your social media marketing efforts are, while social shares may not have the ranking influence of a PR5 link, try and compete in your niche without have a strong social media presence to expand your reach and expand your brand awareness.

Ahhhh it's Monday morning and its a new month! Spring is just round the corner with the promise of new opportunities, will you take that opportunity to ensure that your social accounts have the "right stuff"?

This is an experiment to test how a Google+ Post using the same headline on Scoop.it will render the G+ Post and compare how the G+ Stream content get's ranked sooner and higher versus a Scoop.it story.

As a consequence of that, trying to game this new arrangement will likely be very difficult to do. Google is going to look for signals that certain tweets have greater value. Here are the types of signals that could be available to them:

Links from third party web sites to the tweets. (This signal is already available to them today.)

Links from third party web sites to a user's profile. (This signal is already available to them today.)

How many times a tweet is retweeted, and by whom. They may get this info directly from Twitter, or they may use their own means to determine it. (This will be new data for them.)

How many times a tweet is favorited, and by whom. They may get this info directly from Twitter, or they may use their own means to determine it. (This will be new data for them.)

Neil Ferree's insight:

Summary

Will this fundamentally alter the digital landscape? No, but it does mean that a strong presence on Twitter will have more value than it did before. To capitalize on this shift, do the following:

Increase your time invested in Twitter.

Create engaging content that people will want to retweet and favorite.

Build relationships with others who will help amplify your content.

Make sure to build relationships with influencers whose tweets are more likely to get indexed by Google.

Watch the indexation of your tweets grow while you build your own influence on the platform.

As the full partnership takes effect, we may discover other ways to optimize our Twitter strategies for search, but until then, preparing for the shift using the steps above is a wise move.

Clearly Google does not use the Like data. They don’t have it, except for raw aggregate numbers to which they can attach no value. This conclusion is supported by the test we did to see if 800 or more Likes attracted Google’s attention. It did not.

Neil Ferree's insight:

Google Does not Index All Shares on Prominent Profiles. Even for megastars, Google’s indexing of their posts is inconsistent. Under 60% of all their posts are indexed. Interestingly enough, they do index 85% of the posts that contain links, but still not 100%.

The challenges of social media automation One of the built-in risks in scheduling content is losing the personal, relatable aspect of social media. It’s a risk and challenge that we all are very eager to solve.

Neil Ferree's insight:

Use direct mentions, hat tips, and vias as often as possible. Whenever possible, address others directly on social media, linking to their profile so they receive a notification.

In terms of user navigation, it needs to describe the content featured on the page, so that the user knows what to expect and is reassured that they are in the right place.

Neil Ferree's insight:

Information Architecture (IA) is the organising and labelling of your website content to support usability and findability. You want to enable your users to find what they are looking for, whilst also funnelling them into the areas you want them to go.

Navigation is fundamental to IA, and should be determined during the research and planning phase.

Here is our website launch checklist. Actually, this is a combination of several checklists related to launching websites. We’ve removed some of the internal communication items and added a few items related to marketing.

Neil Ferree's insight:

Content and SEO Checklist

Let’s start with the content itself. These steps will make sure that you follow on-page SEO best practices and that top content is all carefully migrated over.

Ideally, customers would not only follow your channel, but also read, pay attention to, and engage with your content. Marketers measure engagement by looking at the number of views, page likes, comments, clicks on the company website from social media, and content consumption driven by social media.

The Holy Grail and end game for all marketing efforts, including social, is leads and conversions.

Organizations that have marketing automation solutions that tie into their CRM system can generally track any leads from social media down the pipeline, tracking which content ultimately contributed to a particular deal.

At the very least, organizations can track gated assets by giving them a unique campaign ID which can then be tracked throughout the sales process.

Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you'll struggle to make an impact. We happen to disagree.

Over the past three years, we've been diligently working with SMBs to find success with content marketing via our products, our blog, a Meetup series, and endless conversations with clients as well as subject matter experts.

The results of this work have added up the lean content marketing ideology, which is the practice of optimizing content strategies in order to create the highest impact with the least amount of time and resources.

Neil Ferree's insight:

Lean Content: Why 2015 will be the year SMBs embrace content marketing

Posted by randfish When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions.

Neil Ferree's insight:

According to Rand (and I agree with his position) social SEO tactics don't (or shouldn't) come into play until you've nailed down your social SEO strategy. Asking the right questions is a good place to start.

Ask yourself, your agency or social consultant these 5 questions?

1) What does our organization create that helps solve searchers' questions or problems?

2) What is the unique value we provide that no one else does?

3) Who's going to help amplify our message, and why will they do it?

4) What is our process for turning visitors from search into customers?

5) How do we expose what we do that provides value here in a way search engines can easily crawl, index, understand, and show off?

In a survey last year of more than 1,500 professionals using content curation, 76% of them said content curation helped them reach their business goals. As content becomes more and more important to achieve success, it also becomes critical to measure how it effectively helps. In fact, as renowned businessman & author Peter Drucker put it, "If you can't measure it, you can't improve it."

Having data is is one thing, but being able to analyze it is a completely different ballgame. Data needs to be visual in order to have an impact and guide future actions, and that is why we have created a beautiful new interactive Analytics center within Scoop.it. We've taken into consideration some of the most important data points that guide content marketing strategies, including whether or not content resonates with an audience, times of day the audience is online, and work division between team members, and based our redesign off of them.

The bottom line is that today, we’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation.

Neil Ferree's insight:

The New Scoop.it analytics dashboard provides the same data points as before, only now its easier to find / see where your sweet spots are and where they come from.

Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.

Because of this, brands must leverage content marketing to deliver the useful...

Here is a list of 15 neuromarketing tactics that any website can use. Each is based on a specific bias. Most of these are simple, subtle, and very common if you know where to look. Every marketing website should be using at least a few of these tactics.

Buzzsumo is one of, if not the best content search tools out there. If you’ve used or are currently using the platform do you also take advantages of it’s many benefits, even as a free subscriber?

Neil Ferree of FerreeMoney.com recently created a Buzzsumo tutorial on his YouTube channel and he was kind enough to come on and talk with us about it and share his knowledge of the platform. Head on over to Buzzsumo.com and follow along right here on your A Slice A Day

Neil Ferree's insight:

The Top Content search lets you find the most shared content for any topic or domain.

Try searching for big data or any targeted keyword phrase you're trying to get ranked for to see who's sharing similar content and on which top social networks. Thanks to Mark Tennant for the invite to his Podcast A Slice A Day

Social Media Marketing tools like Edgar are worth looking into if you're struggling with being able to find quality content to share with your audience.Having a custom content marketing system that includes content discovery and tactics to properly frame and position the share is where system like this come into play.

What if there was a way that you could share content to other people’s stuff and still easily bring them back to your own content, with little or no effort? I know it sounds like a pipe dream, but with this tool, its very easy to do and it’s shockingly cool. It’s call Snip.ly~ Michael Stelzner

When you share someone else’s link, you are driving traffic to their site and generating no traffic in return. That kind of blows. What if I told you that every time you promoted someone else’s site, you can actually drive more traffic back to your site? ~ Neil Patel

The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Neil Ferree's insight:

Its more important that ever for marketers to have and use a content marketing system that allow you to curate and share quality content so as to enhance your social authority with your target audience.

Its pretty clear why you want to have a fully populated and optimized social profile on the top social networks.

Posting updates on your top socials is commonplace these days. Knowing what tools to use and how to use them is becoming more important.

Social content marketing is not just for big brands anymore. SMB's must up their SMM game to stay in step and effectively compete in their niche markets.

Here's my top socials, tools and apps I use daily.

Neil Ferree's insight:

Back in the day, I used to follow the be everywhere model.

That was then, this is now. Today, I find that having a presence on the top social networks (e.g.) Facebook, Twitter, LinkedIn, Pinterest, Google+ YouTube and SlideShare is more than adequate. How about you? What are your top socials?

Having a strong presence on the social web is no longer an option. Which social networks you're active on is the question at hand. Here are the top social networks, tools and apps I use daily in my social media marketing efforts.

Here’s what 2 super successful marketers have to say about Snip.ly and why I declate Snip.ly is the Best URL Shortener for Social Sharing What if there was a way that you could share content to other people’s stuff and still easily bring them back to your own content, with little or no effort? I …

Neil Ferree's insight:

Its perfectly fine to increase your social media presence using Snip.ly or other social sharing update routine so long as its not all about you, but you should also include (share) other people’s content versus simply boasting about you and your products and services.

Its perfectly fine to increase your social media presence using Snip.ly or other social sharing update routine so long as its not all about you, but you should also include (share) other people’s content versus simply boasting about you and your products and services.

Follow these guidelines so your content discovery and social sharing will be more efficient and you can dramatically increase your social media presence.

Neil Ferree's insight:

Its become common knowledge that if you want to compete, you must have a significant presence on the the social web these days!

A solid content marketing strategy must include a process for both creating and curating quality content and sharing it across the social web.

These tools will enable you to set-up your content discovery RSS feeds, social monitoring and listening filters, schedule your social updates and create a customized content sharing model using the Sniply social share workflow engine.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.