76%. That’s how many people booked their holiday online last year. Digital, and mobile in particular, has already revolutionised the industry. But, what most may not expect to see is that almost half of UK travellers are now crying out for interactive tech like virtual reality (VR) hotel tours, digital assistants and interactive augmented reality (AR) experiences. Our recent travel report found that 48% would like to use AR and VR tools to view resorts and destinations in advance of booking, and whilst they’re on holiday. Over a fifth (21%) wanted to see a greater use of artificial intelligence (AI)