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If you have a Facebook page – and if you’re in business you definitely should – then increasing the number of ‘likes’ your page receives is a great way of promoting your organisation. Not only does a high number of likes lend your company credibility, but every time someone likes your page it will be shared on their timeline with potentially viral results. So how can you encourage more people to like your page? Here are five of the best ways.

Hide Valuable Content Behind a ‘Like Gate’

Facebook allows you to hide premium content that is only unlocked for visitors who’ve liked your page. This is a fairly aggressive method so don’t overdo it, but if you can provide genuine value to convince people the content is worth unlocking, it can be very effective. If you go down this route, don’t forget to make the unlocking proposition prominent on your page.

Keep It Fresh

This should go without saying, but an abandoned page is not going to attract many likes. Try and add something to your page as often as possible, so long as it’s useful or interesting, just to show that it’s still alive.

Engage With Your Users

If you are new to affiliate marketing or have been at it for a while but not having much success, then there are things you can do that might help make your marketing efforts yield more results. Affiliate marketing (in case you were wondering) is a referral program that pays commission to people who successfully get others to buy company products online. It has become quite a popular and cost effective strategy and it offers a potential source of income for website and blog owners. But there are certain things that need to be done in order to be successful.

Find Your Niche

Finding the right niche market for your business is one of the most fundamental building blocks for success. If you are not interested or passionate about the product you are marketing, then you will have little interest persuading others to but the product.

Choose Your Affiliate Program Carefully

It is important to choose the right program to join. How do you which is the right one? Ask the following questions: Does the program pay the levels of commission you want? Is the manager of the affiliate program accessible and approachable? Would you purchase the products of the …

Hashtags have quickly become an essential part of effective social media marketing. But, attracting interest on social media through a hashtag is not as simple as it may seen. Here are some tips on how to ensure that your hashtag stands out.

Be Unique

For many, hashtags are a useful way of increasing awareness of their brand or their product. Consequently, hashtags can be important for an author trying to sell a book to a major company looking to draw attention to itself and its new product. Choosing a hashtag that is unique is normally preferable, as choosing a common hashtag can make it difficult to get your voice heard.

The Importance Of Clarity

A hashtag shouldn’t be too vague either, but should be something that the people who view it will clearly understand. It should be something, too, that is appealing enough for people to feel inclined to use in their own social media posts. Don’t overuse any hashtag, though, as it can seem like a desperate attempt to get people to look at your posts. Equally, avoid bombarding people with too may different promotions. Having a new hashtag for a new promotion every week can reduce your impact …

Having a good Google+ page can really help with your businesses’>SEO (Search Engine Optimisation) score also, key to getting you onto the holy grail of the first page of results for Google.
Below are some simple tips to spruce up your Google+ page.

1. Be Active

Google rewards pages that post, so it is important to be active. Make your page the place that people want to go to for updates. The more you post the more often you will appear on google pages meaning that your audience will be able to find you and engage with you easily.

2. Be Relevant

Make sure your posts are relevant to your audience and not just content for the sake of content, with Google can actually frown upon. Tag your content with keywords, something that Google encourages and will push you up their rankings. Having smart, relevant content is a sure-fire way to get customers coming back to your page time and time again.

3. Be Focused

Find out what your specific audience is looking for and hone in on that. Google+ is built on authentic engagement with audiences so once you find your niche make sure to focus in on it …