Friday, May 12, 2017

Raleigh Radio: Capitol Broadcasting Rebrands Digital Marketing Group

Capitol Broadcasting Company has launched WRAL Digital Solutions, a unified suite of digital marketing products and services offered by one of the most recognized and trusted media brands in North Carolina.

The WRAL Digital Solutions team will handle all sales and fulfillment for WRAL.com's exclusive advertising opportunities, along with a full suite of digital marketing services formerly known as CBC Digital Elements.

"Over the last 15 months, we’ve taken a hard look at our business model and listened to what our advertiser and agency partners were asking for,” said Chris Weatherly, director of digital sales and operations for CBC New Media Group. "We came out of the experience knowing we needed to create a local one-stop shop capable of stepping in and filling any digital gaps our clients have, whether it’s a new website, video production, help running their Facebook advertising or a sponsorship of our weather section."

To better position itself to accomplish this goal, WRAL Digital Solutions has grown its in-house team to over 20 experienced digital marketing professionals, including Google Ad Words and Analytics certified specialists and award-winning graphic designers.

“Between WRAL.com and CBC Digital Elements, our team has worked on hundreds of digital campaigns," said Weatherly “and now we’ve infused all that experience with talented, fresh perspective to keep pushing us forward and better serving our clients.”