General Meeting

Liz Mitchko of Whirlwind Ranch in Lebanon, Missouri has been exhibiting at fiber shows for over twenty years and trade shows for more than thirty years. With a degree in marketing and years of merchandizing experience along with a love for dyeing, she has combined the three with truly
positive results in their store and at vendor and trade show booths.

Her class will teach you how marketing and merchandizing work together in a vendor booth setting. Whether you’ve been vending for years, or thinking about getting started, you will learn different ways at looking at lay-outs, merchandizing (how you display), marketing within your booth, and why some booths always seem to have a crowd (buyers) while others resemble a
ghost town. You will also learn how to evaluate your choices of fixtures before you buy them and how to plan without breaking a sweat. Participants should bring a notebook and photos of their booth if currently vending.