Gravity4 Launches LydianCoin to Accept Cryptocurrency

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Miami, Florida: Gravity4, a leading big data marketing cloud that recently introduced LydianCoin Pte Ltd. (“Lydian”), its blockchain subsidiary, will become the first marketing platform to offer advertising services to be paid in cryptocurrency, effective today.

During the ad buying process, clients can now select BTC and ETH as a method of payment, and the Company plans to expand this to accept 40 coins in the near future. The option to pay in cryptocurrencies highlights Gravity4’s dedication to playing a critical role in the growth of the cryptocurrency and blockchain ecosystem.

“Many companies that have completed token-offerings or ICOs have told us their biggest challenge was the lack of finding a mainstream marketing product,” said Gravity4 founder and CEO, Gurbaksh Chahal. “Now that our platform accepts cryptocurrency as a payment mechanism, we are setting a precedent for what will soon will become LydianCoin, and be the voice for marketing services. We’ll continue to be a driving advocate and champion of the cryptocurrency industry as it continues to drive toward mainstream market adoption.”

The new offering will allow companies that have substantial cryptocurrency holdings that may be reluctant to liquidate large sums of cryptocurrencies into fiat to purchase digital marketing products and services. Businesses in the cryptocurrency and blockchain industry can access these services without payment through conventional fiat channels. Only a few e-commerce sites accept cryptocurrency as a form of payment and adoption for other mainstream services have been slow.

“I raised $3MM for my ICO in the UK, but my biggest challenge was to find the right marketing partner that could allow me to reach my audience effectively,” said Tony Pearce, Co-Founder, Reality Clash. “If I had access to more in-depth marketing tools utilizing big data and A.I., the exposure to the market would have been limitless. Gravity4 is greatly positioned to own this market as we would have loved to be their customer. We look forward in exploring ways to work with them as we launch our product.”

Tony Pearce was one of the panelists in the Gravity4 blockchain events hosted in London alongside KPMG, Dentons, and the Gravity4 Europe leadership team. The Company hosted similar events in New York and Singapore earlier this month.

“The Gravity4 platform will allow the crypto-community to use cryptocurrency for payment in the growing digital ad buying space, which is expected to top $223.74 billion in 2017, and become the first advertising platform to do so ahead of industry leaders Google, Facebook, Oracle, Adobe, and Salesforce Marketing Cloud”, said Grant Allaway, Managing Director of Europe of Gravity4.