Content and analysis

We develop editorial productions, content and campaigns - and analysis of the communicational effects. We build on 25 years of experience, strong creative skills, solid strategic understanding and a genuine desire to make you stand out from the crowd.

Content

Communication is a powerful tool for achieving a specific goal, regardless of whether you are seeking to strengthen customer relationships, to create a brand, to build awareness of an issue or to get customers to prefer and buy just the service or product you offer. Success depends on the content of what you communicate being both relevant and interesting.

Good content delivers results

Relevant and interesting content is essential, as is good design and simple functionality. Itera's consultants, authors and copywriters can help with content, user-friendliness and search engine optimisation. We write anything from reports and articles to portrait interviews and engaging stories – and we have a lot of expertise and experience in using plain language ("Klarspråk").

We can help you with your content

High-quality, relevant and interesting content can be used across a range of different channels, from websites, brochures and letters to social media and editorial articles. However, producing content can be complex and time-consuming. The following questions have to be answered:

What should you talk about? What stories should you tell? Remember that content must be relevant and interesting for your target audience

Where are you going to display your content? It is a good idea to think about interactivity and reusing content across different channels: social media, webpages, letters, brochures, articles etc.

How are you going to display it? Graphic design and form, photos, sound, video, illustrations etc. can all help strengthen content.

We can help you with answers to these questions. We ideally start with content analysis. We then look at your company's existing communications strategy. If it does not have such a strategy, we can draw one up. Once this is in place, we are able to advise on how your content can best be displayed. We can also design content for you that will catch the attention of both the target audience and search engines.

Language as a way of building a brand

Many businesses have a clear idea of their brand and their corporate identity. Businesses often actively use their corporate values when working on company strategy and corporate communications. The visual aspect of this is taken care of by using the company's graphic identity correctly. There is not sufficient awareness, however, of the important role that language can play in building and strengthening brand and corporate identity. We can develop a linguistic profile specially adapted to your business. A linguistic profile can help you communicate in a coherent, consistent and recognisable way.

Analysis and data

Are you comunicating effectively? Is your message understood by the receiver? And how is your "ROI" (return on investment)?

Let us help you with data collection and analysis, and how to use the results to improve your interecation with your customers and user!

Annual reports

Annual reports have gone from being a passive reporting tool to become an active reputation-builder. Surveys confirm that the annual report is an important source used in investment decisions. We are leaders in the field of annual reports and develop both printed and digital versions for large and small businesses.

Magazines

Good stories presented in an editorial format build pride, relationships, reputation and strong brands. We have extensive experience in developing magazines through great design and compelling content.

Campaigns

A campaign has different goals: to create awareness of a company, build knowledge, recruit new employees or ensure that it is precisely your product that is chosen.Our campaigns are rolled out using various communication channels, digital, analog and physical.

How can we help?

Our sales managers are always available to tell you more about what we can do for you.