It's not what you say to others that makes your brand successful. It's what others say about you. And Twitter is where they're talking. It's where you find out what your customers want and see your offerings from their perspective. Where you discover what tickles their emotions, gets the conversation going, and makes them respond with conviction and passion. Here's how to build your brand with Twitter.

Discover the power of the trust cycle

Explore the effect of emotion on branding

See why the old marketing methods no longer work

Turn your brand message into a 24-hour online show

Find the formula for making your brand a trending topic

Use powerful tools for curation, monitoring, and identifying your social capital