How JR from CoachNet started their print or packaging design journey

Who are you known as?

CoachNet Global LLC

Tell us a bit about who you are and the people you reach

We do leadership development, using coaching and coach training as our primary application. Our clients are decision makers, primarily in the church and other faith-based arenas, but also some business applications. We work with visionaries. CoachNet is not about the same old, same old. Creative, cutting edge, built around relationships and collaboration.

What inspires you and how do you envision the design for your business?

I'm looking for 2 double-sided glossy card, that we'll use in place of brochures. Both cards will be 5 1/2 by 8 1/2 (inches), double sided. Images and other support items are included below.

These cards will be given out at trade shows, public events, meetings, consulting opportunities...wherever one of our coaches or coach trainers is working. You can get lots of details about what we do at http://www.coachnet.org (BUT DON'T LOOK at the the design of the current site...that's going away! And none too soon!)

Here are some details about what I'm hoping for:

General: Attached below is are three documents with an overview with color palette for the design of the new CoachNet web site. (Coachnet_ColorScheme, CoachNet Logo Color Pallette, & coach-net-subpage copy are the three docs.) The overall look and feel of the brochures should be along these lines. I don't mind the addition of some accent colors, but the overall feel should stay in this basic frame.

The logo I'd like to be used is attached.

There are also a number of images attached. You don't have to stay with just these images, but they give the overall feel that I'm after...forward motion. Action. Dynamic. This coaching process (which the card describes) does not stand still, it makes things happen. I will not pay royalties on images for this project, so Creative Commons, please. I'd prefer not to have to credit photographers on this item, but I will if it means the cards go to another level!

BTW...I already have rights to every image attached to this brief.

Content of Cards: Two separate versions, one for overall philosophy and one for specific training tracks. The copy to be used for each version is attached below. The Coaching Works document is the overall philosophy and the training tracks is, well, the training tracks.

(You can also edit text as you see fit--but I do want all the ideas there) Some suggested images are also attached. Some images must be a part of the document.

Creativity goes here! It's got to look good, and I believe that good design will support the innovative message we're after!

Please don't hesitate to shoot me any questions, and I'm sorry about the quick turnaround. There is a last minute opportunity that we're chasing down!

Other notes

The overall feel here needs to be creative and out of the box, but not busy. We want to stretch people. and this has to be the tone!

BTW...even though we're a faith-based organization, we don't want overtly religious imagery in these items. The logo is the idea we're after, NOT a cross or other things like that.

BTW...one more, mention of this...the official company name is CoachNet Global LLC, but you can use CoachNet or CoachNet Global. The N in CoachNet must be capitalized.