According to the most recent figures from statistics service Statistic Brain, more than two-billion people across the world now use at least one social media platform. That’s almost every single person currently using the worldwide web. That being the case, any business looking to better connect with its customer base and increase its sales should make a real effort of getting noticed on popular platforms, whether you’re talking about Facebook, Twitter, or otherwise.

As with web design, professional website development, and all the other techniques that are crucial to successfully marketing yourself online, developing a social