International students can be a source of pride for universities, showing diversity and an inclusive worldview. This mindset has spawned the birth of extensive and highly targeted university programs catering specifically to students from overseas. Using this...

Online videos are one of the best ways to stand out on social media and engage with your followers. We live in a visual world where video content is king. YouTube is one of the most popular websites on the internet, with over 1 billion users generating billions of...

The Challenge AXIS 360 was a new student housing property in Buffalo, NY, catering to students at the nearby University at Buffalo. As a new development, the property faced a lack of awareness in the market, particularly in online search. Google searches for keyword...

On January 10, 2017, Google released a penalty for what it calls “mobile interstitials” (i.e., popup-type elements blocking a website’s content on mobile devices). An update on January 10 to the Google Webmaster blog’s press release on the mobile interstitials penalty...