CAN BOSTON MARKET BE SAVED?

In Wall Street mythology, the IPO of search engine juggernaut Google reigns as the most lucrative initial public offering of all time. Chipotle Mexican Grill, which doubled on its first day of trading, is a close second. But even Google and Chipotle didn’t see the kind of price appreciation Boston Market (then known as Boston Chicken) stock did on its first day of trading back in 1993. It finished the day up 143 percent.
Boston Market was initially so strong and its approach—full meal ...

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