Think different. That’s been Apple’s challenge to the world for decades. Steve “Woz” Wozniak, Apple’s co-founder, is an engineer at heart who has spent his life solving technology problems. Since he was a little boy, he was fascinated with what technology can do to... read more

Have you been working to pass legislation at the state level, but haven’t achieved results? Are you struggling to engage your advocates? Does your advocacy strategy need an overhaul? If so, try using social media. Here are some of the advantages you get: Reach more... read more

The pressure’s on for companies to represent themselves as socially responsible brands. Those that don’t may lose business to more responsible competitors. Take a look at the following stats: 55 percent of consumers would pay extra to support companies committed to... read more

$72.5 billion. That’s the total dollar amount spent on digital ads in 2016—almost 22% more than 2015. The digital ad market is growing at lightning speed, and if you’re not taking advantage of it in your advocacy campaigns, you’re missing out on an incredible... read more

Why would a company give away all the revenue from their Black Friday sales? Or donate $1 million to a nonprofit overnight? Or pull ads from a major news company on the eve of a controversial interview? For Patagonia, Lyft, and JPMorgan Chase, respectively, these are... read more

Did you know that there are over 500,000 elected officials in the U.S.—and only one-tenth of one percent of them work at the federal level? School districts have 95,000 total elected officials. Towns have over 126,000. And cities have over 135,000. These local... read more

Do you know the most direct way to reach your Congressman? Hint: It’s not by snail mail, email, or even the phone. According to Congressman Joaquin Castro (D-TX), it’s through social media—especially Facebook and Twitter. With government email systems that filter out... read more

“Over my more than 14 years of public service, advancements in technology—and social media specifically—have made it easier to engage with constituents and hear their opinions.” That’s what Congressman Joaquin Castro (D-TX) posted on his Facebook page after his... read more

Log in to your Facebook or Twitter account. Right now. Scroll through your news feed. I’ll bet that you’ll find posts and tweets from friends advocating for public policy issues without having to scroll too far down the page. Now, if you are an advocacy campaign... read more

When new technology ‘disrupts’ our way of life, we have a choice. We can respond with fear, cynicism, and the heaviness of uncertainty. Or, we can respond with gratitude, creativity, and the lightness of opportunity. Years ago, when I first learned about the rise of... read more

There’s an art to creating an effective advocacy campaign. With so many tools and tactics at your disposal, it takes skill and mastery to create a plan that integrates them all in pursuit of a focused policy goal. But on the flip side, being flexible and able to... read more

Thanks to technology, you never have to wonder whether your advocacy campaigns are mobilizing people. While digital tools do not replace in-person visits to lawmakers’ offices, they do bridge people and advocacy in ways that have never before been possible. The... read more