Cadbury Nigeria Plc.’s main aim in the other hot drinks category is to ensure that its Cadbury Bournvita brand overtakes Milo as the number one brand in the category. With a good pedigree in the Nigerian fmcg market, and a spread of strong brands, the company is well placed to achieve this, using its strong distribution network. However, the key challenge is to ensure a high marketing spend whilst remaining profitable.

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