If you have been motivated to pick this book after hearing Simon Sinek’s inspiring videos, by all means, go ahead, read it and re-read it at a later date and save it as a reference book or simply just download his videos!

After being hooked on to his videos for the last three months, I found the book terribly boring and repetitive. I was hoping for something new, something more all along till he came to his own story. His story is an everyday business guy story, someone you can relate to and learn from and perhaps that’s the only reason why I gave it three stars and not two.

However, if you just want to read about the concept and don’t know who this Simon Sinek guy is – then you have come to right place.

It tells us why we relate to some brands and why not the others, gives examples of business leaders and large corporations who have to stuck to their why to achieve what they have and what are the repercussions when we lose the why and concentrate on just how and what of running a business. It differentiates between being successful and making money and explains how the human brain reacts to different companies.

All in all, an interesting starting point if you feel that you just can’t move forward in your business. Further, a good read for marketers and advertising folks who need to understand why consumers respond to brands the way they do in a simplified way.