Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Confectionery Packaging in Vietnam

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Executive Summary

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PROSPECTS

Share packs gained popularity in confectionery packaging

In the review period, share packs became more common in confectionery packaging as many manufacturers started to offer bite-sized products. While smaller portions are more convenient, share packs help to prevent unit prices from increasing significantly and to generate substantial sales for manufacturers compared to individual small packs.

Shrinking pack sizes remains a phenomenon in overall confectionery

Shrinking pack sizes was another strategy employed by manufacturers to assist portion control in consumption of confectionery. Rising obesity and health awareness in the country are key drivers threatening the demand for confectionery.

Other plastic jars increases overall in review period in gum packaging

In bubble gum and chewing gum, other plastic jars retained its popularity especially in big cities such as Ho Chi Minh and Hanoi. This was despite higher prices for products in this pack type.

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