Behind the Business: Make-up artist Jordan Wickham

Behind the Business: Make-up artist Jordan Wickham

When Jordan Wickham,19, set up her beauty salon in Worcester in April this year, she did so as a leap of faith, having dropped out of university. Since then her ‘crazy journey’ has seen her do make-up for stars of reality shows including Geordie Shore and The Only Way is Essex.

Jordan’s journey started as a freelance make-up artist in her garage. Eventually she decided she was getting so many high-profile clients she needed a proper salon.

To chase her dream, Jordan had to drop out of her place at University College Birmingham, where she was studying hair and make-up, she said: “I was at university and not very happy with it.

“I felt like I wasn’t learning enough so I decided to try and do it myself and prove it."

Since then, Jordan has taken on the two adjacent units in The Hopmarket. It has been a meteoric rise for her, and she says she has learnt a lot: “If I went back a year or so ago and told myself about it, I’m not sure I would have done it.

“It is much more work than you think but I love what I am doing so it is well worth it.

“It doesn’t feel like work and that makes it so much easier.”

One of the keys to Jordan’s success has been social media, in the early days she required a lot of word of mouth to get her name out there but says Instagram has been ‘a godsend’.

She said: “Instagram has been great as I can showcase our work. I’ve had loads of people get in touch who have heard about the work on TOWIE and seen my work online its been great for the business.”

Setting up a business at such a young age means Jordan has advice for any young entrepreneur thinking of setting up their own business. She said: “Just go for it. If it doesn’t work out then at least you tried it but if you never take the leap then you will never know.

“If you do try and set up on your own, make sure you do your research, there is so much more to running a business than you may think and it is very difficult but ultimately very rewarding.”

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