The Department of Tourism and Culture’s official visitor’s guide for 2015 is prompting some people to do a double take.

The reason for that double take is the photograph on the cover, which depicts a young couple relaxing on the beach beneath a clear blue sky. At first glance it looks like a typical Island beach scene, the kind that inspires countless visitors to include P.E.I. in their summer vacation plans.

She’s reading a book, he’s simply basking in the sun, completely relaxed, arms folded behind his head. But upon closer inspection of the photograph it appears the gentleman in the photograph isn’t completely relaxed.

A number of people who’ve seen the photo have suggested he appears to be sexually aroused, an observation some people have posted on Facebook.

Several people who were shown the cover of the visitors guide by The Guardian didn’t immediately notice anything unusual about the photograph. But within a minute almost everyone saw the point of contention.

“Oh my God,” one woman remarked as she brought her hands up to her face. “Is that what I think it is?”

She then burst into laughter and called a male friend over to look at the image.

“He looks really happy to be here,” her friend remarked. “The province must be looking for younger visitors.’’

Andrew Morrison of Halifax looked at the cover, smirked, and said that’s not what brought him to P.E.I.

No one at Tourism and Culture would comment on the image, which appearson the cover of over 150,000 English travel guides and just over 34,000 French language travel guides.

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