JP Chookaszian

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Role/Title: Chief Design Officer

Company Mission: Refreshing the custom fashion experience through thoughtful design, client service, and working ethos.

Tell us what excites you most about your work: Making beautiful suits excites me. But I think what excites me more is what those suits facilitate. They create confidence for our clients when dressing in the morning. They create dignifying work for our tailors. They create a channel for our Style Advisors to offer their styling expertise to clients. Seeing all these pieces come together in the business is perhaps even more beautiful to me. I like being a part of that and helping shape those pieces as the organization evolves.

Tell us about someone who has influenced your work: My father. I have never met anyone so unwilling to make compromises. He works harder and with more integrity than anyone I know.

Tell us about an upcoming project you're excited about: We have a lot of changes coming in 2014 that we are excited to begin rolling out. I think I'm most excited about the overhaul to our "front-end" experience. This will include some enhancements to our client experience, a new website, and a rebrand.