Initially booked for three nights on May 23,24 and 25, due to what promoter Mel bush described at the time as Demand unprecedented in the history of Rock music, two further dates were added for May 17 & 18, making the total audience 85,000. Bush negotiated with British Rail to advertise the ease with which Inter City trains, could bring fans in.
The Zeppelin Express Physical Rocket was how it was dubbed. A memorable advertising campaign with a poster designed by Peter Grant depicting the Stephenson Rocket captured the magnitude of the event in store