Toronto Star: B&R Adds E-Bikes

Published in the Toronto Star | By Tyler Hamilton

We’ve all met them. Super-couples that hike together, run half-marathons side by side, and jump out of airplanes holding hands.

Sickening. Young and old, they make the rest of us feel inadequate.

But super-couples are an anomaly. The reality is that many couples aren’t such a good match when it comes to physical activity. Toronto-based Butterfield & Robinson, the high-end travel company that does bicycle tours throughout world, knows this first hand.

“With a lot of people who take our trips, one half of a couple really doesn’t want to do it,” says Norman Howe, president of B&R. “The one who doesn’t want to do it is intimidated by the idea that they won’t be able to participate as an equal with their partner.”