Monthly Archives: May 2008

What’s up Howard?
Howard Schultz rode in on his white horse in January to reclaim his throne as CEO of Starbucks. It wasn’t just the media anointing Schultz, Howard put himself front and center and promised to return Starbucks to its glory. In his first Transformation Agenda Communication,Schultz listed as one of his priorities:

The fact that Schultz called his communication a “Transformation Agenda” hinted of big things to come. Naturally, most people expected a transformation, including me. We are now four months into the transformation and it is difficult to see the re-ignition of emotional attachment that Schultz promised. Granted, Schultz didn’t promise immediate results. Instead, he said it was a 12-18 month timetable. But exactly where is Stabucks positioned on Howard’s transformation time line?

Becky Carroll of Customers Rock! and I have teamed up to reExperience Starbucks and blog about the transformation. Becky joins us for episode 12 of Power to the Small Business to discuss the Starbucks transformation status.

Power To The Small Business– Episode #12: reExperience Starbucks: What’s up Howard?
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Power To The Small Business– Episode #11: Visual Thinking With Dan Roam
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