The first step in data analytics is to connect different silos of data into a Single Customer View. We use our DMP to connect different touchpoints and traits of members; then build customer insghts to interact with them in the most personalized and effective way.

The backbone of the DMP is our Master Data Management (MDM) tools to unify all data— customer profile, transactions, campaigns and beyond —into a single, actionable set of data with a common point of reference. Its all part of turning your master data into business values.

The industry has come a long way since social media started making waves in the marketing world, and while many maintain – with good reason – that social media is a valuable tool in the box, many have come to realise it’s not the be-all and end-all of modern marketing ...