Google is developing web standards that will allow non-AMP content to load instantly. Through an announcement, Google said that its goal is to extend support in features like the Top Stories carousel to AMP-like content that meets a set of performance and user experience criteria and implements a set of new web standards. Some of the proposed standards in the critical path are Feature Policy, Web Packaging, iframe promotion, Performance Timeline, and Paint Timing.

Google adds captions to thumbnails in image search results. Captions comprise the page title where the image is published, which means captions can be optimized by modifying title tags. The feature has been rolled out to assist searchers by adding more context to what an image is about.

Google AdWords introduces a new set of performance insights specifically for click-to-message ads. Now, AdWords is rolling out Message Reporting over the next few weeks to help advertisers in the U.S., Canada, U.K., France, Brazil and Australia analyze and improve the performance of their click-to-message ads.

Google has confirmed a core algo update happened last week. Google’s Danny Sullivan stated that Google was not targeting low-quality websites. He explicitly confirmed that there is nothing wrong to fix in sites that lose rankings. This announcement is important because it squashes the usual Phantom Update speculation. Google is not targeting “low quality” signals.

Now, Google will ban all cryptocurrency-related AdWords ads starting in June 2018. This contains ICOs, exchanges and even pages offering information about trading.

Scott Spencer, director of sustainable ads for Google, stated:

”We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”

Google has announced rolling out an updated version of “My Business” more widely, which was first introduced in last November. When Google first revealed the updated GMB interface, designed for users to manage multiple listings, it was released to a limited number of businesses. Now, it’s being made available to more users in the US. Previously, it was most common for European users to report being moved over to the new interface. The new interface is said to be easier to navigate, with added abilities.

LinkedIn is streamlining the process of asking for and receiving referrals from contacts. Applicants are 4 times more likely to hear back from a recruiter after getting a referral, LinkedIn says. Now it’s going to become easier to identify individuals in your network who can connect you to jobs with other companies. Called ‘Ask for a Referral,’ the new feature allows users to do just that with the click of a button.

Now, YouTube is bringing good news for its users with updated live streaming version. The current live streaming through YouTube is a way difficult when compared to its to-be-launched live stream from a desktop computer version. Earlier YouTube live streaming includes multiple processes, but the new procedure will be ever simpler and that will start with one click.

Instagram is moving away from its algorithmic feed and will start showing newer posts near the top.

The company isn’t fully bringing back the chronological feed, though it will make a better effort to show users the timeliest posts. In addition, Instagram will stop automatically refreshing the feed and bumping users back up to the top. A “New Posts” button will let users choose when they want to refresh, otherwise, the feed will stay where they last left off.

Bing is expanding ad coverage at the bottom of search results pages, increasing the total number of ad units from 3 ads to 4 ads. In addition, Bing has also removed sidebar text ads from search engine results pages in the United States. Product ads will still continue to be served on the sidebar.

Google has been marked testing a new feature and it allows “Google My Business pages” to publish offers directly to search results.

This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer. Google Posts lets businesses publish short messages, which appear in Maps and search results when the business name is searched for.