You can’t be everyone’s employee. You’ll exhaust yourself trying. So stop fighting a losing battle to become an expert on every topic. Stop struggling to “keep up” – and start specializing. When you specialize and attract employers and recruiters with similar needs and services you provide, you will improve your resume and interview skills while job searching more efficiency. Your job prospects will correspondingly grow as well.

Why not fill your job opportunity ‘pipeline’ with highly profitable, appreciative recruiters and employers? Why fall victim to the life-draining opportunities that appear again and again? Your strategic job search plan will position you to acquire the enjoyable ‘A’ job prospects you should have been working for all along.

1. With a clear specialty, you are poised to attract lucrative, pre-qualified employers and recruiters and ward off unqualified, time-consuming, life-draining “opportunities”; You’ve seen them, the “Work at home! Earn $500-$2000 a month” and/or “Google your way to success”. These all appear the moment you place a resume on a job search site or job board.
2. You will effectively uncover hidden prospects who appreciate (and can afford) your quality service.
3. You can position yourself as an expert within your chosen niche, fostering far more professional referrals: Have you ever had to network on behalf of a friend, only to be asked what they do, and, to then say you don’t know? Trust me, your friends will thank you for making it easier for them to refer people to you.
4. You will attract clients who buy your services without even thinking about price. [How much would you pay for a doctor who solved your particular problem versus one who worked on everyone and everything?]
5. You will meet employers and recrutiers you really like – on a personal level.
6. You will learn how, when and why to fire recruiters.
7. You will avoid getting sucked into “squeaky wheel” employers.
8. You will learn how to find an unmet need – and fill it.
9. Specialize, and you will gain a branding and marketing foothold that can help you “break in” to local corporations.
10. With a specialty, you can build instant and enormous credibility through your marketing.
11. Learn whether to specialize around a product/service category or target market.
12. You can create the right marketing model for you.

In the end, there are many strategies you can use in your job search and any of them have a chance of getting you your ideal career:

But really, Specialization is the key as it saves you time and money. If you have not figured out your specialization yet, here is a FREE ebook that will take you through the steps you need to consider when specializing (the download is available at the bottom of the page).
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For more info: Click on “Subscribe to Newsletter” and enter your email address at the tops of the page to receive notice of this weekly feature and other new articles. You may also email your Job Search related questions to Mark@MarkMontoya.com

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