The movie, which will be produced by DC Comics’ corporate parent Warner Bros., is going to set the stage for the three classic superheroes to star in a Justice League movie, and presumably, a solo Wonder Woman film.

2. People immediately started making jokes about how Snyder’s Wonder Woman looks exactly like Xena, Warrior Princess. (Because it does.)

The Internet reacts to the first photo of the new Wonder Woman.

— charliecapen (@charliecapen)

3. The monochromatic brown armor is definitely a far cry from the bold primary colors of Wonder Woman’s iconic costume from the ’70s TV show, several animated series, and over 70 years of comics.

Warner Bros

DC Comics

4. But the new look certainly fits in with the extremely grim aesthetic of Snyder’s take on the DC Universe, which started with his Superman movie, Man of Steel.

6. The problem is that while this approach makes perfect sense for Batman, it’s all wrong for very different characters like Superman and Wonder Woman.

The urge to make those two characters excessively violent and grim is totally contrary to their essential appeal. They are meant to be colorful, optimistic, inspiring figures.

7. But this is all part of an ongoing trend in which Wonder Woman has been repositioned as an armored, sword-wielding warrior in an attempt to appeal to men who conflate “realism” with seriousness and violence.

8. But in terms of movies and the broader potential audience for the character, this approach is entirely tone deaf.

By obsessing so much about how to make young men interested in Wonder Woman, they barely give a thought about how to make the character appealing to women. They also ignore the reality that the huge success of superhero movies is owed in large part to women going out to see those movies, and the fact that people are clamoring for more female superheroes on the big screen.

9. The conventional wisdom in the comics world is that Wonder Woman is a difficult character to write and market, but this is because creators only think in terms of selling products to boys, and overthink everything.