Successful completion of study in another recognised institution with academic credits

equivalent to the first year of an honours degree in relevant subjects

All students must demonstrate that they have met the equivalent of IELTS 6.0 either through formal English language assessment or through success in prior study at “A” level or equivalent in English

Programme at a glance

This degree will open up a whole world of career and consultancy opportunities. Graduates are working in areas including: computer, sports goods, gym equipment, watch design, automotive design and packaging. Some graduates set up their own businesses or go into marketing, model making, graphics, computer games design, design management and teaching.

This programme includes exciting and diverse projects like toys, domestic products, transport, fitness equipment and lighting. Access to excellent workshops, modelling facilities and software, will enable students to present their work to a professional standard.

Core skills are introduced through structured and practical design projects, involving idea generation, drawing and rendering, model making and computer work. Further modules include Concept Generation, Ergonomics and Usability, Materials and Manufacture and Aesthetics. The

programme progresses to cover more advanced CAD projects and the role of Rapid Prototyping.

When the opportunity arises students may work on collaborative projects with students and staff from Transport Design, Advertising and Brand Management and other programmes.

In Year 3, you will complete a major design project in an area of personal interest. This flexibility gives students the means to indulge in truly original thinking and be innovative. Students may also

exhibit their designs to the general public and potential employers at the end of year show.

Programme outline

Topics you will experience include:

Year 1

Core Skills I

Core Skills II

Course Introduction I

Course Introduction II

Digital Design Project

Industrial Design: History and Context

Industrial Design: Style & Substance

Trends and Visual Thinking

Introduction to Graphic Design

Year 2

Creativity & Innovation

Design Concepts I

Design Concepts II

Design Realisation I

Design Realisation II

Ergonomics & Design I

Ergonomics & Design II

Lighting Concepts

Creative Practice

Digital Clay

Internship

Year 3

Design Futures for Product and Transport Design

Design Project Context

External Brief for Product Design

rofessional Project 1

Professional Project 2

Professional Project 2 II

In addition to the above, all students are required to successfully complete General Studies modules as stipulated by the Malaysian Qualifications Agency, as well as fulfill credit requirements for Co-Curricular Activities.

Graduate Employment

Our exciting Product Design programme will equip you with all the skills necessary to work in both consultancies and manufacturing companies, whether they be consumer product or automotive. Graduates from this Staffordshire University programme work worldwide designing everything from cars to game peripherals, gym equipment to furniture, and toys to lighting! Other graduates are working in the related fields of marketing, computer games design, model making, graphic design and teaching.

During the programme we carefully introduce you to the key attributes of entrepreneurship, enterprise and employability. This gives you a real insight into what is required in industry and gives you important networking opportunities. Alongside this, live projects and visiting lecturers further reinforce this.

In the final year, during our Design Futures project, you will improve your self promotion skills, refine your portfolio and have a mock interview with an industry recruitment consultant. This will make you interview-ready and prepare you well for the challenges ahead. Further to this we also support you after graduation, with job-seeking support. We want you to succeed, and encourage graduates to visit and use our social networking sites for peer support.

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.