Google (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) and others that have become a huge threat to its ...

Outdoor media firm secures £400k funding

November 07, 2018 / Stephen Chapman

MSIF, previously known as Merseyside Special Investment Fund, is supported by the British Business Bank. It previously supported Open back in 2015 when it specialised in taxi-top digital display screens. The £80k was part of a £245k funding package to support research and development. Since then the company has moved into digital screen advertising, owning Liverpool’s largest digital portrait screen which launched in July. This was followed in November, with 2 further sites near Old Trafford and Wembley. “I’m really happy MSIF were able to support Open Outdoor Media. It’s great to see how the business has evolved to suit the clients’ demands, and how Mike was able to change the business strategy to suit their needs,” explained Paul Humphray, MSIF investment director. “The static sites have proved to be a great success so far, and the two new screens - in such prime locations this should only boost the strong demand the business is c...

Google (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) and others that have become a huge threat to its ...