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Consider when the last time was that you bought a product or service without doing some research into the business and its track record. These days, the answer is likely never. Patients, as consumers, place heavy consideration on these kinds of assets, as it is an opportunity for them to build trust in you and… read more

Video is the most highly consumed digital media, with 300 hours of it being uploaded to YouTube every minute. Businesses not adapting their content marketing to include video aren’t reaping the engagement they could be and are missing out on those crucial conversions. Static content is useful for static views, such as an Instagram grid… read more

We would always recommend a blog on your website. There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, it brings conversions. It’s one of the most inexpensive marketing tools to use on… read more

As a digital marketing agency, we clearly value the depth and dimension a well-spent digital marketing budget can bring to a business. Digital marketing can span anywhere from social media, to your website, to Google search optimisation, and should be utilised to the best of your ability to maximise your brand exposure. Every business,… read more

Back in January, we looked at harnessing the marketing power of Instagram – many of you found this an interesting topic, so we’ve decided to look in more detail at how you can use the platform to bring in more clients to your clinic. Who’s using Instagram and why it matters to your clinic According… read more

Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream. Selling products online is known as e-commerce and, in my experience, allows the opportunity for a clinic to boost its bottom… read more

Nate Elliott, at Forrester Research, reported that Instagram is getting 29% more user engagement than Facebook and a whopping 60% more user engagement than Twitter. Some social media businesses, who have moved their advertising from Facebook to Instagram, have reported a 75% increase in client activity. If you’re not currently on instagram, you could be… read more

Digital marketing is more important than ever in 2018. Newspapers are going out of print and traditional forms of advertising don’t have the impact they once had. it’s widely believed now, that if you’re not promoting yourself online, you’re not promoting yourself. Here, at Cosmetic Digital, we keep ourselves updated on all new digital… read more

Many clinics find that Facebook is a fantastic tool to reach out to and engage with potential, past and existing clients. Whether you’re already using Facebook but want to make your clinic page more effective or you’re thinking of creating a business page for the first time, we’ve put together our top 15 tips for… read more

Marketing consultant Adam Hampson discusses 10 common email marketing mistakes that can damage your campaigns and provides tips on how to avoid them Once you’ve enticed people to sign up to your mailing list with an irresistible offer like an online skin assessment or skincare tutorial, your next challenge is to ensure that they open… read more

Even the most beautifully designed website needs a strong content marketing and search engine optimisation (SEO) strategy to be found in Google searches. These are the tools that tell potential clients that your website exists and inspire them to pick up the phone or fill out an online form to book an appointment. These days,… read more

According to We Are Social’s Digital in 2017: Global Overview report, a staggering 2.8 billion people now use social media – that’s 37% of the world’s population. It’s estimated that, globally, 34% of us use our mobile phones to access social media platforms, an impressive growth of 30% in just one year. And yet, despite… read more

Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say that positive reviews make them trust a local business more? These were just three… read more

You can have an all-singing, all-dancing website and thriving social media pages but, without a mechanism to capture the contact details of your followers or site visitors, the quantity of traffic will have very little value. Not everyone will want to register as a patient with you straight away – many of us require multiple… read more

Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say that positive reviews make them trust a local business more? These were just three… read more