Paquin says PETA and the fur industry have given fur a bad reputation.

“From a sustainability perspective, it’s one of the best materials you can have. It’s warmer than anything you can buy that’s man made," she says. "It biodegrades back into the earth and it keeps being made.”

These animals also keep getting killed on American highways. Every year 360 million wild animals are hit and killed by cars, contrast that to the 80 million that are killed by the fur industry.

“I’m really looking forward to providing people with an alternative source of fur that they can feel good about, and feel that they’re honoring the animals. They lived wild and free and they’re honoring them.”