digital creative

web design

The autumn of 2010 saw an enhancement and augmentation of the user based widgets – more Facebook integration, News Feeds, Personalised alerts etc – The Summer of 2011 saw the next release implemented. The user flows have been re-architected and generally there is a much stronger focus on selling tickets and thus wayfinding and promotional messaging to that effect.

Launched in mid-May this was a recent project for Semplice, a Cleantech based consultancy now fully owned by Centrica (British Gas). As is becoming customary on projects that I art direct, there is a susbtsantial rich media component right up front that showcases Semplices Services and their part in the cleantech ‘revolution’ and allows users to “deep-link” to areas of interest throughout the site.

Well hopefully this will be the first of many – we’ve entered it for a Webby (after getting an Honoree status in 2007) and will prolly enter it for a BIMA later this year. The TARGET graduate awards will also be a stepping stone (again the site as nominated in 2007 but lost out to Clifford Chance). Anyway so far so good – one Graduate award in the bag, The Lawyer HR awards:

Well it’s been up and running for a week or so now and the feedback is pretty good. I have to confess I didn’t have an awful lot to do with this project and most of my involvement was the user flow and IA of the QuickBook system which works pretty well – though it seems that my recommendation of prefixing the London Cinemas with ‘London’ tag has been ignored!

A new ‘Silver’ colourway has been produced for Quintain, and finally we have managed to get the data-rate under control to deliver the full-blown motion graphics sequence – which was always supposed to be how the site should have launched back in August!

Full credit to Motion GFX guru Simon Payne for spending the long hours producing these sequence and of course Alan Benzie & Pete Duggan for producing the eye-catching designs (with a bit of creative direction thrown in from myself!)

Update:
So the week went off without a hitch despite it being the first time that either side (Glass or TJ) had held one of these events. Sure there were a few teething problems with the Chat application on Monday morning – but pretty much from Monday afternoon onwards it was pretty much plain sailing!

Generally the preliminary results were pretty good – the Online Recruitment Fair had roughly 22,000 visitors, of which 4,000 registered. The conversion rate of the registered was around 13% which meant the target of 500+ applications was reached.

Camden Smokefree is live … it’s taken a while with fixing all the QA issues but for the main part it’s been a very enjoyable project with some very forward-thinking and ambitious clients. There will be more to this campaign in the near future, mostly aimed at the younger 18-24 year old demographic – but for the time being it hits the main 18 – 50 year old fairly varied demographic head on. There’s information and interest for both smokers and non-smokers, and with the apposite inside.outside.everywhere positioning, it neatly breaks down the problems of smoking into: what it does to you, what it does to those around you and finally, the global impact of the smoking industry (which has been recently identified as a new ‘tipping’ point for some of the younger, socially conscious part of the demographic).