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Ahrefs

WordStream

Slemma

Software ComparisonAhrefs vs WordStream vs Slemma

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Ahrefs

WordStream

Slemma

Most Favorable User Review

Ahrefs

Competitive Intelligence

10

Steve Miller

Sep 21, 2015

Ahrefs is the most accurate, but not the most comprehensive, backlink analysis tool that I’ve ever used. What I mean by that is that any link it tells you is there is most likely there, as stated. However, it often does not find all of the links that are out there. It is continuously getting better at finding more and more links, but if you need a comprehensive list, you may want to combine the list from Ahrefs with other tools, like MajesticSEO and Open Site Explorer. You may even want to run the resulting list through SEO PowerSuite’s SEO SpyGlass to get the live information about those links. But, if you are looking for an overview of a link profile, Ahrefs will do that for you without a bunch of additional processing. You will get an accurate list of the most prominent links for the site, even if you don’t get a completely comprehensive list. But, the more comprehensive tools tend to have more inaccuracies in them, particularly links that are no longer there. One great feature that Ahrefs has that the other tools haven’t seemed to incorporate yet is the ability to filter out links that are in your disavow file in Google Search Console. You’ll have to download your list from Google Search Console and manually upload it into Ahrefs, but then it will ignore links that have been disavowed, giving you a much more accurate look at your list of links without having to export links and manually process them. It is a great feature.

Pros :

- Has a very accurate list of backlinks for analysis - Runs quickly - Supports Disavow files - Can check on competitors easily

Cons :

- Doesn’t have the most comprehensive list of backlinks for analysis - The uploaded Disavow file applies to all reports, not just the site you upload it for - The tool is one of the more expensive backlink tools

WordStream

SEO & SEM

9

Quentin Aisbett

Apr 12, 2016

Whether you're a newbie to managing Adwords struggling to get your head around the complexities to maximize your ROI or if you're a seasoned veteran looking for a software to save you some time on your PPC duties - Wordstream is a ripping solution. I was initially taken aback by the cost as the entry level plan is confronting if you don’t fully appreciate what it can do for you. But after taking a trial and then signing up and embarking on some basic training as part of their onboarding process, it was clear to see that this was going to maximize my ROI and save me time while doing it. But if you're only managing a small budget then it's not going to be for you. Its 20-minute PPC work week feature runs you through a few simple steps to add negatives, find keywords to add, optimize your bids, optimize your ads, and pause duplicates if they exist. Even if you're only going to use this one feature to manage your PPC, then you've saved yourself a whole lot of time.andnbsp; But beyond that you can manage your campaigns as you would from Adwords and if you want to invest more time than the 20 minute work week, then you should definitely monitor the Query Stream feature to find even more negatives to refine your bidding.Wordstream also has landing page templates, and you can set your conversion goals and start utilizing their scheduled reports. An absolute must for anyone managing search-based Adwords campaigns.

Pros :

The interface, in general, is easier to use than the native Adwords and Wordstream saves a ridiculous amount of time by finding new keyword opportunities to add and other keywords to place as negatives.

Cons :

It would be fantastic for Wordstream to provide the same campaign optimizing features to more than just Adwords search. The Shopping Campaign feature has been in BETA for what seems a long time now, and it's not something that does much for me. andnbsp;

Slemma

Most Favorable Critic Review

Ahrefs

Competitive Intelligence

100

Julie Joyce , Search Engine Land

Tuesday 06 November 2012

Now that the basics are out of the way I have to say that I absolutely love the Ahrefs tool. It’s fast and the graphical representations are very easy to understand (even for a novice I imagine.) In this suite you’ll find a Site Explorer, Keywords Analysis, Backlinks Report, Domain Comparison, Batch Analysis, and Competition Analysis tools.

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