16 | www.PetfoodIndustry.com
Lucy Pet: improving pet
lives through health and
service
With a pet products company and a foundation, Joey Herrick seeks to
help animals live their healthiest lives.
LINDSAY BEATON
Lucy Pet Products and Lucy Pet Foundation
Founder Joey Herrick aims to help pets live
their best lives through health and nutrition.
Photo by the Lucy Pet Foundation
Lucy Pet Products Founder Joey Herrick knows a lot
about pet food. As the co-founder (with the late actor
Dick Van Patten) and president of Natural Balance Pet
Foods, he worked for 25 years to build the premium
Natural Balance pet food line. Herrick's goal was
simple: to create pet food based on sound scientific
principles and nutritional truths. It's a goal Herrick
would carry beyond his work with Natural Balance.
When he sold Natural Balance in 2013, Herrick
decided he wasn't even close to being done helping
pets. He started the Lucy Pet Foundation that same
year, putting his own money into operating mobile
spay and neuter trucks in Southern California, USA,
to provide low- or no-cost spay and neuter services.
He also started Lucy Pet Products, a company that
sells premium pet products to specialty pet stores in
order to help fund the foundation.
"Our mission at Lucy Pet is simple and clear:
to improve lives of animals," says Herrick. "Our
foundation has done over 16,000 free spay and
neuter surgeries in low-income areas to help stop pet
overpopulation. All of our products are
developed with a purpose: to improve
the health and lives of animals."
Lucy Pet Founder Joey Herrick, with star pets
Ricky the Rescue Cat, Lucy the Rescue Dog
(a Chihuahua mix) and Surfin' Jack the Golden
Retriever, uses his company's success and his pets'
visibility to achieve the philanthropic goals his
Foundation is known for. Photo by the Lucy Pet Foundation
November 2017
Industry