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share tweet share pin it e-mail share Google is loosening its chains: Thanks to Penguin 4.0, numerous websites, which had previously been targeted by the filter for web spam or their backlink structure, have now seen a considerable increase in their SEO visibility. Backlink auditing, negative SEO and link reviews – these are the areas where we can expect Penguin, now integrated into Google’s core algorithm, to have long-term impact. Penguin updates, the first of which was introduced in 2012, have always drawn the attention of webmasters. In the past, websites which were penalized by Penguin for link spam could sometimes take a long time to recover. There were some domains which were able to change their link structure and quickly get back to normal, but there were just as many who were made to wait until the latest Penguin update – meaning, in some cases, that their punishment lasted more than 3 years… What is Penguin 4.0? The new … [Read more...] about Penguin Update 4.0 – Our Impact Analysis –

share tweet share pin it e-mail share A new Panda update has been rolled out by Google, and it’s important to everybody in SEO. So we’ve carried out an immediate analysis, and here are the results. Update: In order to get this analysis to you as quickly as possible, the data we used was independent of the Suite Software. However, it is included now in the Searchmetrics Suite Research Area, and the data is viewable in the client project area as usual, depending upon your individual update cycles. Matt Cutts, Google’s Head of Webspam, announced the release of the Panda 4.0 update via his Twitter feed yesterday. Initially called “Farmer Update”, it was rolled out in the US in February 2011 and globally in August of the same year. The update aims to push pages with poor content and spam from the search results. This fourth generation of Panda started rolling out yesterday and Searchengineland.com are projecting that it will impact … [Read more...] about Panda Update 4.0: Winners and Losers

I thought I’d gracefully retired from the Danny Sullivan Keynote Review business. Comparing Danny to Edward R. Murrow, assessing how the attendance stretched the room capacity… ahh, they were good times. Then I awoke to find myself in a large hall at the Santa Clara Conference Center. It wasn’t a dream! Turns out I was only a bit sleepy because that O’Hare blizzard delay caused me to land in San Jose at 3:00 a.m. on this day, February 26th, 2008. It was now 9:01 a.m., and a fresh Sullivan keynote was beginning at SMX West. There I was, sitting over to the right-hand side of the room (Danny’s left) near where Matt Cutts was hiding. Laptop open, battery charged. Danny speaks. As if this were liveblogging, which it isn’t, I now switch to the present tense. The topic: Search 3.0, Search 4.0, and Beyond. To cover this — surely not, 4.0?? we’re still hearing complaints about Web 2.0! — Danny will have to cover 1.0 and 2.0. This is … [Read more...] about Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West Keynote

Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin with open arms:
The algorithm now devalues links rather than punishing sites. Penguin is baked into Google’s core algorithm, updating in real time. The feasibility of negative SEO is greatly diminished. The new Penguin is more granular. Penguin 4.0 pushes SEO closer to real marketing.
Penguin 4.0 is the relief many sites have waited over two years for. As an SEO, I’ve never anticipated an algorithm update as much. Note: Non-graph embedded tweets are paraphrased quotes from a conversation between Google Webmaster Trends Analyst Gary Illyes and Eric Enge of Stone Temple Consulting at Pubcon 2016 in Las Vegas. The … [Read more...] about Penguin 4.0: Necessary and positive improvement

At the end of May, I wrote a round-up post of expert opinions on the latest big Google updates: Panda 4.0 and Payday Loan 2.0. Now that it’s been a month or so, I thought I’d ask another group of experts for their opinion on how the update has continued to be reflected in their clients and their own SEO progress. I asked our experts the following: “Now that Panda 4.0 has been out for about a month, have you seen any long-standing changes to website traffic or SERPs? If so, what is your recommendation for first action steps to make the best out of this Google update?” From Marcus Tober, CTO and Founder of Searchmetrics: Unlike with other recent updates, I didn’t see many big changes after the release of Panda 4.0. A couple of well-known brands that landed on the loser list recovered, like yellowpages.com, which returned to nearly the same visibility it had before. When there are quick recoveries like this, it usually means that Google is still tweaking the … [Read more...] about Ask the Experts: What’s Changed After Panda 4.0?