About Channel Marketing

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About Channel Marketing

Channel marketing means using targeted advertisements to reach people via specific mediums. Find out about channel marketing with help from one of the youngest top executives in the world of advertising in this free video clip.

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This is Detavio Samuels and we're here to talk about channel marketing. Channels are essentially different distribution platforms that we utilize to reach our consumers. So when we talk about channel marketing we're talking about developing specific marketing programs with distributors and major of sellers of our product in the marketplace. An example is if you're a cheese manufacturer, your biggest customers or your best channels might be big box retailers or grocery stores and in this example you'd be working with the Walmarts of this world and the Kroger's of this world to develop specific tactics with them that help them sell your product in that specific distribution channel. This might be anything from creating TV commercials or featuring your product in their TV work. It might mean creating point-of-sale promotions in stores with coupons to attack consumers at the point of sale or it might also mean educating their sales force so that they can speak intelligently about your cheese and why it's better than others. At the end of the day the purpose of channel marketing is really to maximize sales with your key distribution partners in a way that you reach your consumers in a way they buy your product.