Many women experience foot pain caused by
common foot deformities such as splayfoot, hammertoe, and claw foot,
especially when wearing shoes. These foot disorders can make everyday
activities such as working, doing errands and even going to the grocery
store a painful and uncomfortable experience. An ideal pain-relief
solution for busy women on-the-go would be supportive, yet fashionable and
be adjustable to fit any foot shape and shoe style -- whether casual or
dress.

Alpha Orthotics Corporation (www.alphaorthotics.com) announced today the
launch of its Splayfoot Insole in the United States. The Splayfoot Insole
provides pain relief for splayfoot, hammertoe, claw foot, calluses and
metatarsalgia. The Alpha Orthotics Splayfoot Insole is more versatile than
other insoles on the market since the metatarsal pad that comes with the
insole can be easily adjusted to the position of the mid-foot in a shoe.
The insole is easily transferable from one shoe to another since it lies on
top of the existing shoe liner and does not need to be glued into place.
The Splayfoot Insole launched into Europe in early 2009 and is available
online through the Alpha Orthotics website (www.alphaorthotics.com) at a
suggested retail price of $29.95. Alpha Orthotics launched Bunion Aid, a
flexible hinged splint that relieves bunion pain into the United States in
2008.

"Splayfoot and other dysfunctions where a foot arch is weakened are very
painful," stated Gaby Federal, President of Alpha Orthotics Corp. "Our
Splayfoot Insole is unique because it is so versatile. It was designed to
fit into any type of shoe. Our goal was to create an excellent quality,
yet inexpensive pain relief solution for active women who are frequently
changing shoes from casual to dress."

How Splayfoot Insole Works

The Splayfoot Insole system consists of one pair of insoles for the left
and right foot, and one pair of metatarsal pads. The insoles can be worn
all day and worn fashionably in any shoe without being seen. It is 100%
supportive and 100% invisible. The thin profile of the Splayfoot Insole
prevents the heel from rising above the back edge of the shoe which can be
very awkward and uncomfortable.

The adjustable metatarsal pad supports the transverse arch. Proper
placement of the pad on top of the insole re-establishes normal
distribution of pressure throughout the front of the foot. The Splayfoot
Insole relieves pain for the following conditions:

Splayfoot: where the "longitudinal arch" and the "metatarsal arch" are
weakened, the Splayfoot Insole supports the arch and middle bones of the
foot which in turn supports the longitudinal arch of the foot.

Hammertoe: where one or both joints of the second, thirds, fourth or little
toes abnormally bend causing pain, calluses, or corns, the metatarsal pad
of the Splayfoot Insole helps control the imbalance of the muscles and
tendons.

Claw Foot: where toes tend to "claw," digging down into the soles of the
shoes creating painful calluses, the Splayfoot Insole with its adjustable
pad redistributes weight and relieves pressure from the ball of the foot.

Metatarsalgia: (ball-of-foot pain) where the bones and joints at the ball
of the foot (metatarsal region) become inflamed due to excessive pressure
or weight over time, the Splayfoot Insole redistributes weight from the
painful metatarsal head area to more tolerant areas.