Indian Premier League T20 Cricket

The Indian Premier League is one of the world's most watched sporting events. In the opening week of the 2013 season alone, the IPL drew over 100 million viewers.

For the 2014 series, CalReply and Twitter have teamed up to enable the IPL to maintain their huge ratings by providing viewers with the opportunity to add the entire schedule of the IPL to their mobile calendars via a Tweet. The BCCI will be broadcasting live call-to-actions during every live match enabling viewers to tweet @IPL #CALENDAR to add the entire IPL match schedule to their calendars.

Viewers that are subscribed to the calendar will receive a notification prompt 15 minutes before each match begins.

Times of India

The Times of India chose CalReply to power ‘Tweet to remember to vote‘ in conjunction with the 2014 election of India. Voters were able to send a tweet to receive a reply containing a calendar reminder relating to the polling day for their city. The Times of India is the largest english language media outlet in India with a daily newspaper circulation of over 3 million copies.

Tweet to remember to vote

India is the world’s largest democracy with a population of 1.2 billion people. Voting takes place across 588 cities over a 6 week period so ensuring that 1.2 billion people know when to vote is a challenging task. Each city is assigned a polling date across 9 days over the 6 weeks. Together with Twitter, The Times of India is used CalReply to enable individuals to tweet ‘@timesofindia <cityname>’ to receive a reply via Twitter where they can add their voting date to their mobile calendar.

For example, if you tweet ‘@Timesofindia Delhi’ you will receive a reply via Twitter where you can add a calendar reminder to your phone which will alert you when to vote on your polling day.

WGN America chose CalReply to enable audiences to add all episodes of their upcoming hit, Salem to their calendars via a Tweet. Calls-to-action were promoted on television and amplified across Twitter and Facebook.

Try Now!

Open Twitter

Tweet '@WGNA SALEM'

Swipe down to refresh your notifications

Click the link in the reply

Click 'Add to Calendar'

Watch the Salem promo spot

User experience

Amplify via Social Media

Broadcasters can promote calendar reminders links by embedding within their social media posts on Twitter and Facebook so that reminders can be captured via TV and via the web.

In the examples below, WGN America have promoted cal.wgn.com/salem on Facebook and Twitter.

Take the vow, #Heathens. Tweet "Salem" to @WGNA to add #Salem to your calendar. Never miss an episode.