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Tuesday, June 27, 2017

The Makeup Show Chicago 2017 - Event Coverage

Last weekend I went on a press trip to cover The Makeup Show
and media event in Chicago and learn about exciting new product launches from
experts in the industry. What I love most about the show is that it isn’t just
about buying discounted makeup and topping-up your kit (although it is a
fabulous opportunity to do so) it’s also about making business connections
directly with brand owners and furthering your career.

Attendees also had the opportunity to sign up for workshops/classes and seminars to help expand their brand, improve their skills and learn how
to keep clients happy with a well-stocked kit. The show is open to
professionals in the industry which provides an opportunity to meet a diverse
community of artists. There was also a play area specifically designed for artists to gain hands-on experience with new products.

At the press event, celebrity Makeup Artist - James Vincent
explained that this year’s show was about diversifying the business
and celebrating artists and women of all ethnic groups, religions and
backgrounds. He also showcased some of his favorite products of 2017.

In the press kit:

In the press kit this year, James included a variety
of makeup and skincare from popular drugstore brands to high-end and products used
behind the scenes at some of the hottest runway shows.

The Mehron Celebré
Pro-HD Correct It Palette ($21.95) is great for neutralizing various skin
discolorations and the formula is infused with Vitamin E, Aloe Vera and
antioxidant-rich pomegranate for smooth blending, great coverage and hydration.

NYX was a new vendor at the show so James included
the bestselling Strobe of Genius Illuminating Palette ($19.00) with a variety of silky
shades to compliment all skin tones.

Note Cosmetics is one of the few brands I hadn’t
tried prior to the show but the Terracotta Blusher ($17.95) is one of their
most popular items. This shade is called Vintage Pink, although it emits a
beautiful golden tint. The sheer, bronzy hues provide a natural glow
with seamless, buildable coverage and the soft, weightless texture blends
effortlessly.

We all know that Bdellium has great brushes and their booth
at this year’s show was huge! They also make a variety of matte lipsticks - the deep purple below is called Dark Carnival ($16.00). Crown (also popular
for their makeup tools) has a line of creamy, matte lipsticks that glide
on smooth, vibrant and full-coverage. They retail for $13.99 each and this gorgeous shade is called Crown Me.

In terms of skincare, there was a wide range included in this year’s press kit.

We also got Michael Devellis’ new book called Ten Words -
focusing on building a stronger career, meaningful connections and a focused
life. The book is available on his website - thepowdergroup.com for $12.00.

Last but not least is the Kevyn Aucoin Molten Lip Color Top
Coat ($39.00) which can be used alone for a radiant, metallic glow or on top of
your favorite lip colors to create an ombré effect.

There were over 70 top pro-focused brands including:
Make Up For Ever, Temptu, MAC, Danessa Myricks Beauty, Smashbox, Senna, Graftobian and more
offering fabulous deals, discounts and bundles so artists have all the tools needed to succeed.

For more information on The Makeup Show or to buy tickets
for the next show visit the website at themakeupshow.com.