U Mobile has teamed up with Senheng Electric (KL) Sdn Bhd (“Senheng”) in a mutually beneficial collaboration initiative that will see the leading electrical appliance retailer providing its entire store network as touch points for U Mobile’s customers.

U Mobile’s postpaid products and services will be made available in all 102 Senheng outlets and 28 senQ Digital Stations nationwide. In addition, Senheng will handle all U Mobile’s device fulfilment.

Jaffa Sany represented U Mobile at a signing ceremony between the two brands, with Lim Kim Heng, Managing Director of Senheng Electric (KL) Sdn Bhd. The ceremony was witnessed by representatives from mobile phone companies and manufacturers including Asus, HTC, LG, Nokia and Sony.

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News Release

U MOBILE INKS STRATEGIC PARTNERSHIP WITH SENHENG

Telco Teams Up With Leading Electrical Appliance Retailer for Postpaid Products and Device Distribution

Kuala Lumpur, 16 January 2013 – U Mobile Sdn Bhd, Malaysia’s most innovative and dynamic telco, started the New Year with a win-win business collaboration with Senheng Electric (KL) Sdn Bhd (Senheng), with the latter providing its entire store network as touch points for U Mobile’s customers.

Through this strategic partnership, U Mobile’s postpaid products and services will now be available in all 102 Senheng outlets and 28 senQ Digital Stations nationwide, giving U Mobile customers more places to get their hands on the latest devices bundled with U Mobile’s postpaid plans. Senheng will also handle U Mobile’s device fulfilment, serving the telco’s dealers with the supply of smartphones and other mobile devices.

“We are honoured to be expanding our partnership with Senheng in this mutually beneficial initiative. Through this pact, we are providing greater accessibility to consumers across the nation to purchase our products and services, enabling them to enjoy our high-speed mobile internet, quality services and great value propositions,” said Jaffa Sany Ariffin, CEO of U Mobile.

“By partnering Senheng, we are adopting a more systematic approach in managing the logistics and operations of the distribution aspect of our business. This helps us manage our resources more effectively and, more importantly, gives us the capability to offer a greater variety of the latest mobile devices which will make us more competitive in the market,” Jaffa added.

“Our affiliation creates attractive financial opportunities for both organisations,” said Lim. “With our shared commitment towards a common goal we have seeded the foundation of a very successful partnership.”

For more information on how U Mobile is connecting lives, go to www.u.com.my