Nike adds a futuristic twist to its public ad campaign by hiring a European company specializing in holographic displays, or Holocubes, to demo its new running shoes. With new tech apps and gadgets coming out each year, public advertising campaigns have to be innovative with distinct approaches to impact its tech-savvy audiences.

That is exactly what Nike did, by using its public holographic displays marketing campaign for Nike Free 5.0 running shoes. The purpose of the holographic displays, or Holocubes, are to demo the running shoes in a 3D space so that depending on which angle you are at to the actual holographic image, you will always see new details.

This virtual ad first appeared in Amsterdam, but if it’s successful, we are sure it’ll be available soon in other cities a worldwide. Holocubes technology may replace traditional poster ads in the near future. Does it attract your attention? Check out the video below.