Come Gowings ha cominciato il suo viaggio per il design di logo

Nome azienda

Port Central

Panoramica

Gowings has just acquired 3 shopping centres and we want to re-brand them under one banner.

The first shopping centre is located at Port Macquarie which is a major coastal precinct. The shopping centre is the pre-imenent fashion specialty destination for about 200kms. The current logo is very 80's and does not reflect the current offer. As the new owners, we would like a fresh crisp new logo.

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 16 - 65 year old women account for the majority of purchases
 discretionary expenditure
 attract new retailers into our centres

Richieste

Objective
 To be the pre-eminent specialty shopping centre within 200kms of Port Macquarie
 To enhance on its position strongly prior to the upgrade of a larger nearby competing shopping centre

The logo and colours should symbolise;
 Fresh crisp image lifting ourselves above our competitor
 Fashion – it’s the place to go to get the current retail leaders
 The seasons – fashion’s platform is the 4 seasons
 Feminity given women account for 90% of purchases
 The coastal feel to Port Macquarie
 Install a general positive uplifting wellbeing in shoppers that makes them want to spend
 Supporters of the whale trust / environment / community

Logo Design
Please see attached file for some preliminary ideas that we have had.
We like the 4 boxes which can represent each season of fashion. The boxes can be other shapes. Each box allows us to insert of different picture to reflect the offering. This shopping centre offering is fashion. Our other 2 centres are more convenience type. The pictures may be any style including photos, 3D, animated or drawings. They may be any colour.