Search Engine Optimisation

Search Engine Optimisation (SEO)

You’ve spent countless hours developing, writing, creating and funding a modern, comprehensive, responsive, all singing and all dancing website, however when you search for it on Google, Bing or other similar search engines, your website is nowhere to be found. What can you do? Welcome to Search Engine Optimisation also known as SEO.

Analytics and Webmaster Tools

ICON is a Google Partner and is trained and certified in Google Analytics. A Google Partner is a digital marketing company which has been given Google’s stamp of approval for producing excellent results and generating revenue for its clients through using Google’s products and top industry practices. ICON can oversee the initial setup and/or manage your current accounts. – If you have an alternative analytical tool in mind, ICON can assist with that too.

Analysis

Analytical tools provide data, a lot of data. This data can be transformed into business insights. ICON can track important information about your site and translate that information into plain English, tailored to what’s important to you, on a regular basis.

Keyword Research

Long tail, or short tail keywords? Branded or non-branded keywords? Localised or national keywords? ICON can identify the most relevant keywords for your target audience allowing you to focus your efforts on the most effective and efficient strategy.

Optimisation

Did you know Google, Bing and other search engines have their own army of robots that they send out to scour the web? These bots are out to find out as much as they can about your website and here at ICON, we know how to communicate with them. With various on-site technical optimisation methods, your website can communicate clearly and openly with all search engines, which in turn can improve your ranking significantly.

Competitor Research

Content Creation

Useful content is essential to any SEO strategy. If you don’t mention the specific keywords and phrases you want to appear for, how do you expect to rank for them? Content needs to serve various purposes. It must be ripe for conversion while remaining engaging and entertaining for the intended audience. When content starts to be disseminated through social media channels and professional networks things start to get really interesting. Content should not just be created for your own website either. ICON can identify third party bloggers and websites to feature your information to create further awareness and to drive conversions.

Link Building

Search Engine Optimisation is not just about tweaking your website. There are lots to do away from your site as well. Link building remains an essential part of SEO. ICON can listen out across the world-wide web for just a mention of your company, as well as identifying opportunities for respectable and appropriate websites to link to your business.

Search Engine Optimisation is an ever-changing world. Content is king. Gone are the days of trying to trick search engines and stuffing pages full of keywords. Engaging, well-written content, combined with fast loading pages, social media integration and a few other secret ingredients are now fundamental.

Would you like to find out more about how ICON can help you develop and implement a successful SEO strategy?