Walldorf, Germany and Zug, Switzerland – August 1, 2013

SAP and hybris to Empower Customer Interactions and Help Companies Sell More Goods and Services Through Every Channel and Touchpoint

SAP AG (NYSE: SAP) and hybris today announced that SAP has completed the acquisition of hybris, a rapidly growing and widely recognized leader in commerce technology. With this transaction, SAP is investing in the future of commerce and customer engagement, helping to enable businesses to deliver relevant, contextual and consistent experiences for customers across all their digitally-enabled interactions. The two companies plan to combine the agile omni-channel commerce solutions of hybris with robust enterprise technology and industry leading in-memory, cloud and mobile innovations from SAP to help facilitate new levels of customer insight and engagement.

“SAP and hybris will deliver the next-generation customer experience for businesses and consumers in a world where digital and physical converge seamlessly,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With the addition of the hybris commerce platform, we intend to help enterprises achieve unprecedented intimacy with customers in real time and across all devices, delivery channels and touchpoints.”

The Commerce Imperative In a recent global survey by Bloomberg Businessweek Research Services (BBRS), senior business executives identified the growing need to engage customers however and wherever they choose to deliver “a contextualized and personalized experience, enriched with information gathered in real time, and consistent across all channels—mobile, social, the Web and bricks-and-mortar.” hybris’ Commerce Suite is an open, extensible omni-channel platform, with state-of-the-art product content management and unified commerce processes designed to give a business a single view of its customers, products and orders, and its customers a single view of the business.

“We use hybris and SAP and have already leveraged the robust technology from both to drive the kind of differentiated customer experiences required to stay relevant and grow our business,” said Sven Blumenstiel, CIO, Sonova.

“Today’s customer demands a channel-agnostic experience from us, and the stakes are only increasing,” said Ole Vogt, senior product manager, Interactive Marketing, Phonak. “We expect that hybris and SAP together can bring the innovation we know we need in our global markets, continue to adapt and gain market share into the future.”

SAP and hybris to Deliver Customer Engagement Innovation The rules of engagement have changed and customers are in control. Modern businesses need systems that can predict and adapt in real time to customers wherever and however they engage. hybris expands SAP® solutions that address customer engagement comprehensively across marketing, sales, service and commerce. As part of SAP, hybris is expected to take advantage of mobile, cloud and big data innovations from the company while continuing to drive forward the most modern, agile commerce platform in the market today.

“The power of SAP will enable hybris to continue to advance our already industry leading commerce solutions,” said Ariel Lüdi, CEO of hybris, and Carsten Thoma, president and co-founder of hybris. “We will accelerate our vision, supporting our customers’ transformations from channel-centric to omni-channel businesses. This crosses all customer interactions, business models and industries. With hybris and SAP powering modern businesses, customers are expected to interact with them seamlessly and in real time, whether in person or via devices, and without regard to channel or location.”

hybris will operate as an independent business unit under its existing leadership and will continue its commerce technology leadership for both SAP and non-SAP customers and will be known as “hybris, an SAP company.”

Conference Call and Webcast SAP senior management will host a conference call and webcast for media and analysts on Tuesday, August 6, at 4:30 p.m. CET / 10:30 a.m. EDT / 7:30 a.m. PDT. The event will be webcast and can be accessed here.

About SAP As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

About hybris hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers "OmniCommerce™": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit www.hybris.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.