Quote:With all the demands of running a business, it's not uncommon for business owners to ignore a potentially lucrative tool: public relations.

Unlike advertising, where you pay for exposure, public relations means raising your profile more organically through interviews with news organizations, speaking engagements and building an online reputation.

There can be an array of benefits: Good publicity adds credibility and exposure to your business and can even lead to direct sales by helping potential customers know you exist...