SAN FRANCISCO -- Amazon on Thursday unveiled a deal with film studio A24 to give its Prime members more programming.

The arrangement is an exclusive one for Amazon that brings all of its current and coming titles to those subscribed to Amazon's $79-a-year delivery service.

"We are always looking for new ways to bring our Prime Instant Video customers, unique, exclusive movies and TV that we think they will love," said Brad Beale, director of digital video content acquisition for Amazon, in a statement.

The Amazon deal brings movie releases The Bling Ring, Spring Breakers, The Spectacular Now and the upcoming films Under the Skin and The Rover. Films will appear after their DVD and Blu-Ray release window.

Amazon's movie move comes as Netflix in recent weeks has been adding exclusive content to its programming.

Netflix earlier this month announced a deal with Disney's Marvel to bring original programs to the service in 2015. Netflix also announced that it would launch its original documentary The Short Game to its service in December as part of a larger push of first-run material from Netflix.

In morning trading action, shares of Amazon rose $5.32, or 1.5%, at $367.89 while Netflix shares were up $6.97, or 2%, at $346.49.