The official Logo and tagline for Allahabad Kumbh Mela 2019 were released in Lucknow, Uttar Pradesh. The logo comprises of temples, seers, a kalash & a Swastika. The tagline for Kumbh Mela 2019 is Chalo Chalo Chalo, Kumbh Chalo”. It will be held in Allahabad. A website to facilitate tourists was also launched. The government had, earlier, announced to rename the Ardh Kumbh held every six years as Kumbh and Kumbh held every 12 years as Maha Kumbh. In the same ceremony, the tagline -”Agar UP Nahi Dekha Toh India Nahi Dekha” – for UP Tourism was also unveiled. Traditionally, the fairs at the following four sites are recognized as Kumbh Melas: Prayag (Allahabad), Haridwar, Trimbak-Nashik and Ujjain.

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