FRANKENMUTH, MI — Bethany Fitch works throughout the year embroidering Christmas stockings for Bronner's Christmas Wonderland.

Today, she stood in front of a line of Christmas carolers passing presents to load Santa's sleigh today while singing, "checked out of the North Pole to Michigan" during the filming of a new promotional video being shot for Pure Michigan.

Frankenmuth, which offers holiday spirit to visitors year-round, was one of 50 Michigan cities to be highlited in the video.

Fitch had to sing the line about 20 times so microphones and cameras could capture a few takes that the crew can use for the final video. Besides making sure the singer had a good take, the crew also had to wait for a gap in passing traffic to get a clear audio take.

Jeff Barrett, 27, and Rob Bliss, 23, of Status Creative in Grand Rapids are making the film to promote Pure Michigan.

They are traveling along with a soundman and cameraman to 50 Michigan cities in seven days to shoot video for the project that has citizens from accross the state singing a few seconds of a Michigan version of "It's Always a Good Time" by Owl City with Carly Rae Jepsen.

The few seconds filmed in Frankenmuth will be spliced together with footage from around the state to complete the song.

The filmmakers are trying to include the wide variety of things that happen in Michigan, but also about its people.

"We're talented," Barrett said. "We can pull this off."

Singers included range from choirs to sports teams and construction workers.

In Frankenmuth, Bronner's Vice President Maria Sutorik said she thought it would be fun to feature employees in their varied uniforms, along with Christmas accesories and some chicken mascots to denote the town's signature dish.

"We're really honored to be included in the film," Sutorik, a member of the Bronner family, said.

The film crew visited Midland, Bay City and Saginaw before coming to Frankenmuth today. They were continuing to Flint to complete the day of travelling.

To follow the group as they make their way through Michigan, check Barrett's Twitter feed where he will post with using #PureMichigan or follow the Pure Michigan travel blog.