Creative agency, studio, and gallery The Popular Workshop has introduced an offsite exhibition space in SoMa, highlighting the achievements of new artists in an alternative, casual setting. Called Moroso Projects, the space will feature 3-5 shows annually, starting with a solo exhibit by Greg Ito, artist and cofounder of the Ever Gold Gallery and San Francisco Arts Quarterly. His solo exhibit, “and when we thought it would last forever…” is a sculpture, painting, and installation exhibit that speaks to the relationship between everyday objects and their symbolic connotations. Runs through January 15, 2013. Moroso Projects, 582 6th Street, San Francisco. Gallery open Tuesday – Saturday, 12 p.m. – 6 p.m.