What’s on Weibo

I am the founder & editor-in-chief of What’s on Weibo, an independent blog that provides social, cultural and historical insights into trending topics on China’s biggest social media sites, such as Sina Weibo. It sheds light on trends in China by closely following its social media, the latest digital developments & changing media landscape.

What’s on Weibo is driven by my own curiosity about Chinese society and China’s (social) media environment. It is meant for people and companies to create a deeper understanding of social trends and behaviour in modern-day China.