August 11, 2017

Codecademy has spent the last several years building a large community of learners with free lessons aimed at teaching its users the basics of how to code. But now it’s betting that many of them will be willing to pay for more intensive courses. Codecademy is launching a paid Pro version of its product, which will offer more intensive courses and more extensive mentoring than it had provided before. Codecademy determined it would need to come up with something users would be interested in paying for. Since then, the company has quietly been building curriculum and testing it with users to figure out the most engaging lessons and the best price point for a paid product. The result is Codecademy Pro, which will come in three tiers aimed at capturing different demographics of students with different needs.