The carnation palette will be used in all marketing and branding materials for the ninth spring festival.

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Each August the Atlanta Jewish Music Festival unveils a new color scheme for the upcoming season and transitions the AJMF board to add new leadership.

This year’s color scheme is a carnation palette with pink, green and dark brown.

The AJMF9 logo and color scheme will be used in all marketing and branding materials for the next year.

To choose the colors, the festival staff explored fashion trends on Pinterest and choose the carnation combination out of 8 to 10 options in a vote of the marketing committee. The carnation palette will be used in all marketing and branding materials for the ninth spring festival.

“Every summer we transition our AJMF board with seasoned veterans rolling off and new leaders joining the team,” festival Executive Director Russell Gottschalk said. “It’s also a time for us to update our marketing and branding materials for the upcoming season. We are thrilled to announce our new AJMF9 board members and new palette. We have some incredible events planned for 2017-18, and we look forward to kick-starting our year-round programming on Aug. 13,” when AJMF will provide music for Congregation Shearith Israel’s back-to-shul event from noon to 2 p.m.

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