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Stella McCartney, while instantly recognizable as the daughter of her music legend papa Paul, has carved out quite a niche for herself as not just a celebrated fashion designer but also a deeply dedicated champion of vegetarianism and animal rights.

The busy mother of three and wife of British publisher Alasdhair Willis has not surprisingly embraced the values that her animal activist mother (the late Linda McCartney) and father (tireless supporter of Meat Free Mondays) have both passed on to her. When she’s not busy narrating behind the scenes footage of fur farms and supporting the efforts of PETA she is the brainchild behind a comprehensive line of fashion, accessories and fragrances that are free of any and all animal-based resources such as silk, animal fur, wool and leather.

McCartney agreed to host the British premiere of Robert Kenner’s eye-opening food industry documentary Food, Inc. because, “because it is the kind of film everyone should see and it is information everyone should have. It is terrifying and empowering and we are just trying to show the film to as many people as possible that might make a change. Just by watching it I felt I had done something for not only myself but my children as well.” She was joined at the VIP event by an eclectic range of celebrity personalities such as fashion designer Vivienne Westwood, screen actress Thandie Newton, actor Richard E. Grant and award-winning chefs Tom Aikens and Raymond Blanc among others.

The lacto-ovo-vegetarian urged the public to make a point of viewing the film so they could become educated about their grocery purchasing decisions. “Once you’ve seen the film,” she explained, “you’ll be educated about how to make responsible decisions about what you buy. While she acknowledged that meat industry is not the main focus of the movie, she feels that it is likely that many viewers will think twice about what they are consuming – animal, vegetable and otherwise — based on the information revealed therein.

Referring to the footage as being “scary,” McCartney goes on to say that message of awareness is what people should really hang onto and the fact that globalization of the industry is responsible for tightly controlling and compromising the quality of the food we consume. “There’s five major players that provide all the food (we eat) and it’s kind of terrifying,” she says. “There’s this myth that our food comes from a small little farm with white picket fence and a red barn. So much of it comes from mega factories and it’s becoming more and more industrialized. At the end of the day, the biggest way to let these corporations know you don’t want this product and deserve a better product is by stopping demand.”

When we reject human injustice, nobody needs to go on a “journey” to get to that point. Where animals are concerned, we’re all too eager to pack the car, don the sunglasses and go for ride before we see the truth of what has been in front of us the entire time.