Focus

Trends

Jaked for Rio 2016

“Federica Pellegrini is the successful image of Italian sports, a champion loved by all Italians who have learned to respect and love her diligence and exceptional results. This is exactly one of the reasons why Jaked is particularly proud to match its name to her, because besides her qualifications and records, Federica represents a positive and successful icon today, obtained with diligence and sacrifice“, says Yamamay and Carpisa’s CEO on behalf of Gianluigi Cimmino, passionate about dynamic aquatic sports; he in fact participates with his private boat exhibiting the trade mark’s emblem, in the performing X category Cat Grand Prix World Series.

Caught in the NET: the new Millennial customer.

The whys on the new Millennium’s generation are broad ranging, that’s why swarms of experts in sociology, politics, marketing and economics devote more and more attention to the study of this topic. There are not many points of agreement about Millennials but at least numbers, for once, do not lie: they’re about 160 million in Europe, out of them 12.2 million only in Italy and about 80 million in the USA. Studies show, however unanimity on the symbiotic relationship between Millennials, digital technologies and the Internet, whose advent around mid-nineties marked the birth and adolescence of the Z and Y generations, also renamed as “Net Generation”.

70 summers for bikini

The bikini, whose name derives from the homonymous atoll in the Marshall Islands, celebrates 70 summers on July 5, in a continuous succession of colours, prints, textures, creativity and relevant lines, the hidden desire of each woman to feel as a diva.

The themes in this guide illustrate the longings and aspirations of modern women. Every woman! For this is neither a question of age nora matter of budget but is rather a state of mind. Today’s desires: to feel well , body and soul, to live better, without constraint of size. This is a sort of new DNA of femininity!

Alternative set

Another record-breaking edition of Pitti Immagine Uomo has just come to an end (+2.5% compared to the June edition 2015, 20,500 total buyers, of which approximately 8,400 foreign buyers. The total number of visitors was 30,000.

Tiramisu’ – Delishoes

“Beauty is pleasing to the eyes, but sweetness fascinates the mind” (Voltaire); this is how a new format dedicated to fashion and food enters the Milan fashion district: Tiramisù Delishoes, the first Italian fashion & confectionery dessert restaurant.