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RadioShack Now Selling iPhone 3G and 3GS Smartphones

The iPhone 3G and 3GS will be available at select RadioShack locations this month, with a nationwide rollout to follow in 2010. The news caused RadioShack stock to jump.

RadioShack announced that the Apple iPhone 3G and iPhone 3GS will be available in some of its stores this November, with a nationwide rollout to follow.

"RadioShack is pleased to announce that it will introduce Apple's iPhone 3G and iPhone 3GS in a limited number of company-owned stores in the Dallas-Forth Worth and New York City metropolitan areas beginning later this month," the company wrote in a Nov. 7 statement. "RadioShack expects to introduce iPhone in stores nationwide in 2010."

The news caused Goldman Sachs, Morgan Stanley and other investment banks to up their ratings of RadioShack stock. Credit Suisse, for example, raised its target price from $15 to $25, while Barclays Capital raised its target price from $19 to $21.

Further reading

"When a brand becomes a friend, it often gets a nickname - take FedEx or Coke, for example," said Lee Applbaum, RadioShack's chief marketing officer, in an Aug. 3 announcement. "Our customers, associates and even the investor community have long referred to RadioShack as -The Shack,' so we decided to embrace that fact and share it with the world."

RadioShack currently sells Apple's iPod, and in offering the iPhones it will join retailers Best Buy and WalMart.