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Three times a year, while conducting our benchmark surveys, we ask our readers how many sales channels they operate — and each time, their lists grow longer. No channel, it seems, is off-limits. This time, our respondents cite at least eight …

TRUE OR FALSE: Like the Mesozoic, the Paleolithic, and the Industrial Era, the Age of the Bar Code has come and gone. The answer: Partially true. You may have heard rumors that radio frequency identification technology is replacing bar codes. …

What started out as a rough year for North Adams, MA-based global gifts marketer Eziba seems to be improving.
First there was a harrowing roof collapse at its third-party fulfillment provider’s warehouse that ruined merchandise and disrupted sales. Then Eziba …

NEW LISTS
BIG YANK
This list consists of 12,919 12-month buyers of the Big Yank catalog and Website, which sell casual attire, outdoor gear, and accessories. Buyers, of whom 70% are women, are outdoor enthusiasts. They have an average age of 18, an …

DIRECT-TO-CUSTOMER FULFILLMENT has come a long way in the last decade. Or has it? Some of the clearest clues to the history of the industry lie in the numbers, and O+F’s tradition of providing industry benchmarks proves invaluable in …

Numbers are a significant part of prevention these days — after all, people change their entire lifestyles on the basis of numbers such as blood pressure and cholesterol level. Like a thorough physical check-up for an individual, a good operations measurement …

If the Catalog Age 100 is any indication, the economy may be on the road to recovery — albeit slowly.
Sixty of the companies on this year’s list of the industry’s 100 largest players enjoyed year-over-year direct sales growth. That’s an appreciable improvement …

ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not just how to get around, but who is getting around: Anyone within the area shown …