Learning Center

Strictly Business 3: Breaking into the Biz

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In this ASMP workshop sponsored by PhotoVideoEDU, Judy Herrmann lays out pragmatic steps and strategies for students and emerging photographers starting a photography career.

About Judy Herrmann:

Since 1989 Judy Herrmann of Herrmann + Starke has partnered with Mike Starke to produce evocative imagery that utilizes playful compositions, beautiful lighting, and exquisite post-production effects to communicate key messages and connect with audiences. Their creative work has been featured in numerous industry publications and won acclaim from Luerzer’s Archive, Graphis, PDN, How, Pix, and Communication Arts.

A past national president of the ASMP, recipient the United Nations International Photography Council’s Leadership Award, and digital photography pioneer, Judy was named an Olympus Visionary in 2000 and in 2010, hailed by Rangefinder Magazine as one of eleven “photographers you should know.” Since 1995, her energetic and inspiring seminars have helped thousands of photographers build more successful businesses. Through one-on-one consultations and her blog, 2goodthings.com, she helps people earn a living doing what they love.