How jodyv started their logo design journey

Summary

Help us design a logo that captures our brand and captivates our customers! The Fossmill Group is a Canadian consulting firm offering services in the areas of training, professional writing, content management and IT consulting.

Company name

The Fossmill Group

What inspires you and how do you envision the design for your business?

We want a logo for corporate branding (web sites, business cards, letterhead, and product service content).

The Fossmill Group offers consulting and augmentation services to start-up, small, and medium-sized businesses who can benefit from world-class communications on an outsource basis.

Focus areas:
- Product Content and Communications
- Content Management
- Training Development and DeliveryThe Fossmill Group offers potential clients its most valuable asset: a commitment to quality delivered within the boundaries of extraordinary value.

Wants

- No bright colors, conservative color scheme preferred
- Limit to 2-3 colors
- Simple yet professional logo
- Logo must only contain "The Fossmill Group" as text, no additional text
- Note the spelling and capitalization - must appear as shown in the ad
- Elegant
- A design that captures our focus on separate yet related areas
- Memorable or eye-catching
- A symbolic graphic that can be used separate from the name of the company (for an example of this, see http://www.stantec.com)

Don't want

- Overly complex
- A logo that cannot scale to a business card
- Cute or comical
- Cartoonish