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Description

Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schöffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.

Outdoor advertisement created by Ogilvy, Germany for Schoeffel, within the category: Fashion.

Caption

In an open plan office a man has noticed the constant noise of the air conditioning just because it went off.