Yellow Pages’ sales team sells space in the Yellow Book and website. They were finding it increasingly difficult to convince New Zealand businesses to advertise in Yellow, and had themselves begin doubting the irrefutable proof that Yellow actually works.

As Yellow entered a new sales period with increased prices across their products, the task was to launch an internal campaign that would reinvigorate the sales teams and empower them to confidently enter conversations with their advertisers around the value that Yellow offers.