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Negative Keyword

Negative Keyword – A term specified by an advertiser telling Google AdWords that they do not want their ad to appear when someone Googles that term. For example, if you add the Negative Keyword “-nike” to the keyword “running shoes”, the ad will not be displayed if a person searches upon the term “nike running shoes”.

Negative keywords should help easy to reach your visitors and customers, and reduce your costs, and also improve your return on investment(ROI). Mainly it offer to Show your advertisement to visitors who are more want to click them.