STOPTOBER

Starts NOW till 28th October 2012

Vapourlites, one of the UK's largest electronic cigarette brands and found in over 3,000 independant pharmacies and retailers across the UK, is supporting this latest campaign.

Stoptober is a new initiative organised by the Department of Health to get smokers to stop smoking for at least 28 days.

The government are launching this program after recent statistics showed the percentage of smokers not wishing to stop smoking had increased during the period 2008-2011, from 15 per cent to 21.85 per cent. Additionally, the research found that the number of smokers who have tried to quit, has reduced by around 10 per cent.

Report from BBC World News

'Stoptober' stop-smoking campaign launched in England. The Stoptober wheel will travel the country so people can sign it and pledge to quit. Smokers across England are being urged to quit for a month in a government campaign.

Research has shown that people who manage to stop smoking for that length of time are more likely not to start again.

"Stoptober" takes place for 28 days from 1 October.

England's Chief Medical Officer Professor Dame Sally Davies said it was the first time that the government had launched a "mass quit attempt".

The campaign will involve TV and radio advertising, a daily messaging service and roadshows around the country. There is also a Stoptober app and a Facebook page.

Health Minister Norman Lamb, who said he quit smoking last week, told BBC Breakfast the campaign was "a good investment in health promotion".

"I think it's well worth trying this approach," he said.

"And if we can get people working locally together collectively to give up we can have a real impact."

Robert West, director of tobacco studies at University College London, meanwhile, told BBC Radio 4's Today programme that smokers tended to stop "in clumps". "We are social animals, we are herd animals and we are influenced by each other," he said. He added: "So I think there's good reason to believe setting it up as a mass movement, if you like, would give you a bit of extra bang for your buck."

Jean King, director of tobacco control at Cancer Research UK, which is backing the campaign, said: "Smoking accounts for one in four cancer deaths and nearly a fifth of all cancer cases so it's vital that work continues to support smokers to quit.

"Breaking the addiction is difficult, so new and innovative campaigns such as this are hugely important." She added: "It's key that smokers don't give up trying to give up."

WARNING: This product contains nicotine. Nicotine is addictive. Intended for use by existing smokers aged 18 years (21 years where applicable) or over, as an alternative to tobacco cigarettes. Not to be used by children, pregnant or breast feeding women or persons in ill health. If unsure of use please consult your doctor. Vapourlites® is not intended as nicotine replacement therapy or as a smoking cessation product. If you have allergies to the ingredients in Vapourlites® do not use. Vapourlites TPD Registration Number: 00198