Nielsen Social in the News

Nielsen’s Social Content Ratings™ Expands to Offer Breakout of Owned and Organic Social TV Activity

05.02.2017

Social Content Ratings™ (SCR) enhancement now provides analysis of talent
accounts andaudience influencers as they relate to the total program conversation

New York — May 2, 2017 — Nielsen (NYSE: NLSN) today announced the launch of enhanced capabilities within Social Content Ratings to support the analysis of owned and organic activity within the total social TV conversation. These advanced analytics help to inform network media strategies by measuring the engagement with content posted by owned accounts associated with a program or network in addition to organic accounts from the general viewing audience.

This new owned and organic analytical capability within the current Social Content Ratings platform will include Twitter data at launch with plans to incorporate Facebook and Instagram measurement at a later date. The enhancement is available in Australia, Italy, Mexico and the U.S.

By breaking down total Social TV activity into owned and organic, networks will now be able to better understand the efficacy of their social strategies and pinpoint influencers among the general viewing audience. Similarly, agencies and advertisers will be able to leverage these actionable insights to help inform brand content strategies across social channels.

“Networks are continuing to invest in social strategies to drive awareness and engagement around programs,” said Johann Dudley, Senior Vice President, Global Product, Nielsen Social. “Being able to provide both owned and organic analysis now gives clients and the industry a trusted source of syndicated measurement to understand the return on those investments and how they play a role in driving the overall social conversation about television.”

Nielsen leverages a dynamic methodology to track TV conversations around the clock. This methodology employs over 50,000 unique program, network, cast, team and athlete social accounts, and attributes their activity when relevant to provide precise syndicated measurement at scale. Nielsen accesses full-fidelity APIs from Twitter and is the only measurement provider with direct access to aggregate, anonymous program-related Facebook topic data in order to measure total social TV activity across social networks.

“We know that large social fanbases for OWN shows like ‘Greenleaf’ and ‘Queen Sugar’ help drive their success. With these advanced analytics, we can now optimize the content distributed on our social platforms and identify our most engaging content and handles, as well as key audience influencers,” said Harriet Seitler, Chief Marketing Officer and Executive Vice President, OWN: Oprah Winfrey Network.

In addition to providing owned and organic analysis within total social TV measurement for TV networks and over-the-top (OTT) streaming providers, Social Content Ratings includes social TV advertising solutions and engagement tools to help TV networks, agencies and advertisers maximize the social impact of their cross-platform strategies.

ABOUT NIELSENNielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Nielsen’s Social Content Ratings Launches to Become First Standardized Measurement Across Facebook and Twitter

08.03.2016

Nielsen today announced the launch of Social Content Ratings™, the most comprehensive measure of program-related social media activity across both Facebook and Twitter. This launch marks the first time that social TV insights across Facebook and Twitter will be measured with a standardized, third-party methodology and shared with the industry.

Nielsen to Launch ‘Social Content Ratings’ with Measurement Across Twitter and Facebook

01.20.2016

Nielsen today announced that it is expanding Nielsen Twitter TV Ratings to include Facebook conversation for the first time. With measurement of program-related conversation across these two social networking services at launch, and plans to integrate Instagram at a later date, Nielsen Twitter TV Ratings will become Nielsen’s “Social Content Ratings.”

NEW NIELSEN RESEARCH SHOWS SOCIAL TV IS A BELLWETHER FOR AUDIENCE ENGAGEMENT

03.09.2015

Today, Nielsen released findings that demonstrate that Twitter activity around the live airings of TV programs is indicative of general audiences’ engagement with those programs. The Nielsen study offered the industry’s first statistical evidence of the correlation between Twitter TV activity and viewer engagement.

NIELSEN TWITTER TV RATINGS TO EXPAND TO MEXICO

09.23.2014

Nielsen today announced plans to bring its Nielsen Social solutions to Mexico in the first half of 2015. Nielsen Social identifies, captures and analyzes conversation on Twitter in real-time for every program aired in the U.S. across over 250 television networks and more than 1,000 brands. Nielsen Social solutions include Nielsen Twitter TV Ratings, the first-ever measure of the total activity (Tweets, Unique Authors) and reach (Impressions, Unique Audience) of TV-related conversation on Twitter.

NIELSEN LAUNCHES DEMOGRAPHICS FOR NIELSEN TWITTER TV RATINGS

05.19.2014

Today, Nielsen announced the launch of demographic data for Nielsen Twitter TV Ratings. Delivered overnight for programming across over 250 U.S. TV networks, this never before available information enables the TV industry to precisely analyze the age and gender of both people who tweet (Authors) and see Tweets (Audience) about TV.

Nielsen Twitter TV Ratings to Expand to Australia

03.24.2014

Today, Nielsen announced plans to bring its Twitter TV solutions to Australia in the second half of 2014. Nielsen’s Twitter TV solutions identify, capture and analyze conversation on Twitter in real time for every program aired across over 250 U.S. television channels today. They are also scheduled to expand to Italy this fall. These solutions include Nielsen Twitter TV Ratings, the first-ever measure of the total activity (Tweets, Unique Authors) and reach (Impressions, Unique Audience) of TV-related conversation on Twitter.

Nielsen Twitter TV Ratings to Expand Internationally

12.09.2013

Today, Nielsen announced plans to bring its Twitter TV solutions to Italy in fall 2014. Already used in the U.S. by more than 70 clients, Nielsen’s Twitter TV solutions enable networks, agencies, and advertisers to measure, understand, and act on TV-related conversation on Twitter. These solutions include Nielsen Twitter TV Ratings, the first- ever measure of the total activity (Tweets, Unique Authors) and reach (Impressions, Unique Audience) of TV-related conversation on Twitter.

Nielsen Launches “Nielsen Twitter TV Ratings”

10.07.2013

Today Nielsen, a global information and measurement company, announced the commercial launch of Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors” – the number of people tweeting about TV programs – but also the much larger “audience” of people who actually view those Tweets.

New Nielsen Research Indicates Two-Way Causal Influence Between Twitter Activity and TV Viewership

08.06.2013

Today Nielsen released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen’s Twitter Causation Study included time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to increased Twitter activity. This latest study follows research released earlier this year that quantified the correlation between TV ratings and Twitter.

New Study Confirms Correlation Between Twitter and TV Ratings

05.10.2013

A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared Twitter against a number of key variables in order to gauge the strength of the relationship of Twitter with ratings. In evaluating the Fall 2012 premiere and midseason program ratings of over 140 broadcast and cable programs, Twitter proved to be one of three variables – – including prior year rating and advertising spend – – to demonstrate a statistically significant relationship to TV ratings.

Nielsen and Twitter Establish Social TV Rating

04.24.2013

Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

Nielsen, NM Incite Acquire SocialGuide

04.24.2013

Nielsen, a leading provider of information and insights into what consumers watch and buy, and NM Incite, a joint venture between Nielsen and McKinsey & Company, today announced the acquisition of SocialGuide, a leading provider of social TV measurement, analytics and audience engagement solutions. The acquisition represents Nielsen’s commitment to delivering comprehensive media measurement solutions, and expands NM Incite’s social media research and analytics capabilities. Social TV is transforming the consumer viewing experience, with more than 33% of Twitter users actively tweeting about TV-related content.