Whether a product can have a good sales performance must be tested by the market. Throughout the marketing process, packaging plays an extremely important role. It uses its own unique image language to communicate with consumers to influence the consumer's first emotions. When consumers first see it, they will the packaged product is of interest. It can not only promote success but also lead to failure. The packaging that does not show power will allow consumers to sweep away. With the continuous development and improvement of the market economy in our country, the vast majority of consumers have become more mature and rational. The market gradually shows the characteristics of the “buyer's market”. This not only increases the difficulty in product marketing, but also makes packaging design unprecedented. The challenge is to drive the packaging box of the product to grasp the public's consumer psychology and move toward a more scientific and higher level.

Packaging box has become the main act of market sales in actual commercial activities, and it has inevitably produced a close relationship with consumers' psychological activities. As a packaging box designer, if you do not understand consumer psychology, you will be blind. How can we get consumers' attention and how to further stimulate their interest and induce them to adopt the final purchase behavior, which must involve the knowledge of consumer psychology. Therefore, researching consumer psychology and changes is an important part of the packaging box design. Only by mastering and rationally using the laws of consumer psychology can we effectively improve the quality of design, increase the added value of goods, and increase sales efficiency.