Male Startup Founders Want To 'Enable Women To Change The Way Their Vaginas Smell'

Peaches.
Kelly Dickerson
Update: It turns out the people on stage were not the founders of Sweet Peach, and one of them wasn't involved in the startup at all. They misrepresented the purpose of the company pretty significantly.

Original story below:

Two startup founders, both men, are previewing plans "for a new probiotic supplement that will enable women to change the way their vaginas smell," according to Inc. Magazine.

Austen Heinz and Gilad Gome, who each have their own biotech startups, joined together to create Sweet Peach, which encourages the idea of biohacking to "alter the code" of our bodies.

Sweet Peach will have practical benefits, like preventing yeast infections and other health problems caused by microorganisms, Heinz said in his presentation. But the ambition behind it is a loftier one.

'The idea is personal empowerment,' he said. 'All your smells are not human. They're produced by the creatures that live on you.'

Sweet Peach is also working with Petomics, which will "hack" dog and cat feces, making them smell like bananas. The company is also experiencing pushback as it crowdfunds for its venture, citing that it was barred from Kickstarter. It is now raising money on Tilt.