News

Apple, Twitter talks focused on product integration

By Charles Starrett ● Wednesday, August 1, 2012

Following dueling reports from earlier in the week indicating that Apple had met with Twitter reps about a strategic investment, a new report claims that talks between the two companies centered more on product integration ideas. Citing multiple people familiar with the matter, the Wall Street Journal reports that the investment idea never progressed into serious discussion or negotiations, while the product integration deal came together very quickly. According to the report, which cites two people briefed on the matter, the two companies continue to talk about future product integrations, which may include more deeply melding Twitter and iTunes as Apple prepares to phase out Ping later this year. Apple added Twitter integration in iOS 5 last year, and in OS X Mountain Lion last month.