“The Elements on iPad is not a game, not an app, not a TV show. It’s a book. But it’s Harry Potter’s book. This is the version you check out from the Hogwarts library. Everything in it is alive in some way.”

We’re here all wondering and discussing what magicial bike-related apps and books will emerge. Considering the bike industry is a few years behind in technology, we’ll likely just have to do them ourselves and the obvious ones are maps and training, sure, but we’re thinking of