MediaGamma Launches Next Generation Artificial Intelligence Product Set to Reshape the Ad …

MediaGamma Launches Next Generation Artificial Intelligence Product Set to Reshape the Ad …

LONDON–(BUSINESS WIRE)–MediaGamma has announced the launch of a new Audience Prediction product, which is set to make a major impact on the ad tech market. By applying deep learning to unique data sets, coupled with MediaGamma’s unique AI Decision Support Engine, the product is set to provide players in the ecosystem with over 90% certainty about a user’s interests and demographic profile. The new product will help people to navigate uncertainty to make better decisions, and a major telecoms company has already signed up. The Audience Prediction product is the latest in a broad portfolio of products created by MediaGamma (http://www.mediagamma.com/), a spinout of University College London’s Computer Sciences Department. The start-up’s world-renown team of data scientists deliver bespoke real time, prediction-based data science solutions focusing on online user behaviour.…