October is Breast Cancer Awareness Month

Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal.

We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research all year round. It’s through your efforts that Tough Enough To Wear Pink has raised $24 million to date.

But we have more work to do.

Through our continued outreach and your support, we’re determined to hit the goal of $50 million by the Tough Enough To Wear Pink 20th anniversary in 2024.

This month, Tough Enough To Wear Pink will be sharing the breast cancer “Survivor Stories” collected over the past few months. They’ll also announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October.