We have a new category of software on the market: technologies which allow companies to put zero-code layers between their web applications and their users, to allow for an easy and quick creation of in-app guidance, tips or any other helpful interaction. They can be summarized as pieces of software which are able to put an overlay on top of any web application. All with the objective to grant end users a better digital experience.

As these tools, which are referred to by some as “Digital adoption platforms”, get more and more popular, a question emerges: where is all the data concerning these overlayers stored?

There are basically 3 possibilities for this: on premise, private Cloud or at vendor’s facilities if the base application is a SaaS. Which one should you go for?