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Just like changing the battery in your smoke detector, backing up your digital assets is something you need to do for your own good. We all know we should do it, but laziness, ignorance and the other demands of life seem to get in the way.

So a bunch of companies who are in the backup biz have created World Backup Day along with some nice discounts and giveaways to help get us all up off our unbacked-up butts.

Discounts and freebies include:

A chance to win a free new iPad or a five-year Backblaze unlimited backup subscription

For other free stuff you can hit this link to go to the World Backup Day Facebook page, Like them and enter a giveaway for a 1 TB WD My Book Live, 250 GB one year MiMedia Premium subscription, LaCie mobile hard and flash drives and more.

And, if you still need some convincing, check this Backblaze blog post (a "Presenting Sponsor" for the Day).