As you can see, I was only able to get through to David once I acknowledged his feelings. This is parenting 101 but the point here is:

Acknowledging someone’s feelings is a very powerful way to get through to them.

Some examples off of the top of my head:

Do you suffer from high blood pressure?

Are you frustrated by your child’s behavior?

Worried about your debt?

Personally, I’m not crazy about using “informercial” type headlines, but the reason they are so widely used is that they usually work. Of course like any good marketer you are testing your copy so ultimately you know what works best for your audience.

For those of you not following the GA API change log Google just added four new data points:

Dimension

ga:dayOfWeek

Metrics

ga:percentVisitsWithSearch

ga:visitsWithEvent

ga:eventsPerVisitWithEvent

All of the new data points are essentially “calculated metrics”, meaning you could calculate this yourself if you were to download the data and do the calculations offline, but still, I applaud Google for continuing to make it easier to get the data without having to resort to offline processing.

Personally, I’m most existed about the dayOfWeek dimension. If you’ve never segmented your traffic by day of week, you really should. Do you know what day of the week has the highest conversion rates? Maybe you should be sending out your emails that morning :)