Influencer Q&A: Thiago Pethit @Thiagopethit

For musicians, life on the road is the norm. Brazilian musician, Thiago Pethit, stepped aside from his rock n’ roll lifestyle to share with us what life has been like on and off the road touring. His tremendous amount of passion for his music and his fans is truly inspiring. Check out the talented and extremely inspirational, Thiago Pethit!

1. We Want To Get To Know You A Little Better! What Does Your Day-To-Day Life Consist Of? I don’t really have a routine, so my day-to-day life changes pretty much every day – and that’s the good part of being me! I’m touring most of the time, so the closest I get to have a normal day is a sequence of events that goes this way: airport, airplane, new hotel, sound check, concert, party, and back to the beginning. It feels a little like a 70’s Rolling Stones-cliché kind of life (and sometimes it is as good as it sounds), but there are moments when all I really wish is to be back home! Which means: being in São Paulo, my hometown, with my friends, and away from parties. Drinking wine and cooking for a small group of friends at my place (yes, I do cook), that’s what I call “home sweet home”.

2. When Did You Realize Your Passion For Music?

When I was a kid, my father had many jobs. One of them was working as a disk jockey at a local radio station, where he headed a show every night. I didn’t see him much because he really worked a lot, so listening to his radio show was my odd way of spending time with him. In fact, I was discovering who he was through the songs he chose to play. It made me realize how powerful music is – either the music you make or the music you choose to listen to, it tells a great deal about you.

3. How Did Your Life And Career Begin In The Music Industry?

I never thought I would work in the music industry really. I was more interested in writing poetry and making art performances. One day, a group of musician friends asked me to help them put together a concert with their new songs. My job was producing the show but they asked me to join the band in some acts. I thought it would be awkward, but in fact, it was liberating. I realized that making music was the best parts of poetry and performance combined. So it was settled: I put together an EP with my first songs and luckily it caught the attention of a producer who was bringing international acts to São Paulo. I spent my next year doing the opening act for bands like Beirut, Nouvelle Vague, and Bonnie Prince Billy. Yes, it was hard work and no cash for a while. But after some time things started to grow…

4. Now That You Are A Social Media Influencer, How Has This Affected Your Music Career?

In a super positive way. I believe being an artist and a social media influencer are two aspects of the same role. It’s all about communicating and sharing thoughts, ideas and experiences. Social media is a great display window to my music and an efficient tool to invite people to join my concerts. But it also gives me the opportunity to add new layers of complexity to my work. I realized that I could express myself not only through music. I could juxtapose it to photography, fashion and attitude. It made my work stronger and more engaging.

5. What Is Your Favorite Part About Performing And Sharing Your Music With Your Fans?

The best moment is when we are facing each other at the concerts. I can look them in the eye, see that I reflect them, their thoughts, their wishes, the things they dream of, things they believe can happen to them, sometimes they happen through me. Sometimes I feel like I am their voice. I feel like we have the same truth.

6. What Is Your Advice To Aspiring Musicians?

No matter how good or talented you are as a musician, it’s all about hustling. So be as good as you can, and go hustle your way. If it gets hard, try to remember who you are and why you started. It will show you the way.

Talk to Us!

Open Influence, the leader in social influencer marketing, is looking for an individual contributor to join our high performing sales team. The primary responsibility is to drive and grow new business revenue from brands and their agencies. The ideal candidate is a charismatic seller with a track record of acquiring and managing new accounts, creating unique and valuable partnership proposals, and executing plans that meet/exceed partner expectations. Candidates for this position are highly motivated, self-assured team players with strong client and social media skills. You will be a part of a high caliber team in an industry that is experiencing rapid and dramatic growth. This is a high velocity, client-facing sales role requiring deep industry expertise and a proven ability for closing advertising deals.

Role & Responsibilities:

· Proactively prospect, qualify, and close new accounts

· Strategically and creatively build a pipeline and maintain a high level of activity

· Independently research and prospect using a variety of techniques including online research, networking and active participation in industry events

· Develop innovative ideas and influencer marketing solutions for advertisers and their digital and PR agencies

· Team player with exceptional presentation and communication skills, and an ability to help partners understand the unique value of Open Influence, and persuade them to tap into the power of our platform

· Fluency in digital media with a strong understanding of social media platforms

· Knowledge of the paid social media space/influencer marketing is a MAJOR plus.

· Track record working with large brands and media agencies, including developing and selling creative ideas to senior decision makers

· Well regarded in the marketplace with a network of contacts among relevant potential partners

· Proficiency with Salesforce, Keynote & Microsoft Office

· BA or BS degree or equivalent experience

· High energy, positive attitude, and a sense of humor (foodies are a plus!)

About us

It’s your story, have the right people share it. Influence better on the world’s most relevant social platforms – Snapchat, Instagram, Facebook, Twitter, Youtube, Pinterest and more. At Open Influence, we are committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality content, and transparency for both advertisers and content creators. With a deep understanding of the influencer landscape, a full-fledged analytics platform, and a team of dedicated social engineers, Open Influence has established successful track records in industries spanning across fashion, lifestyle, automotive, entertainment, technology, consumer packaged goods, pharmaceuticals, and more. Top brands we have proudly worked with include Coca Cola, Puma, Corona, Nissan, Unilever, Crocs, McDonald’s, Universal Studios, and Verizon. Headquartered in Los Angeles, Open Influence’s network of offices includes locations in New York, Chicago, San Francisco, Milan, London, and Hong Kong.

Get our AI Ebook!

Open Influence, the leader in social influencer marketing, is looking for an Account Coordinator to join our high performing team in an exciting workspace. Open Influence is committed to bringing the human element
back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality, and transparency for both advertisers and content creators. Our proven mix of technology, creativity, people, and expertise enables us to identify the most impactful influencers and efficiently execute campaigns on behalf of our clients.

The Account Coordinator is responsible for delivering superior influencer communication for each Open Influence client, working with the Account Management team. The ideal candidate for this position will be extremely detail-oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods. The AC will liaison between internal sales, account managers and influencers to manage expectations and ensure deadlines are met. The AC will collaborate with Account Managers on large strategic accounts from execution to reporting. Candidates for this position are highly motivated, self-assured team players with strong communication and social media skills. You will be a part of a high caliber team in an industry that is
experiencing rapid and dramatic growth. This is a high velocity and fast-paced role requiring industry expertise and a proven ability for planning and managing marketing campaigns.

• Bachelor’s degree from an accredited college or university
• Minimum 1-2 years of experience as planner or account manager is preferred
• Must include a thorough understanding of Instagram, Facebook, YouTube, Snapchat, Twitter, Blogs
• Must have experience working with Keynote/PowerPoint
• Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Exceptional communication and organizational skills
• Should be excited about social strategy and have a passion for bloggers/influencers
• Must be extremely detail oriented
• Have a fun and positive working attitude!

Open Influence, the leader in social influencer marketing, is looking for an Account Manager to join our high performing team in an exciting workspace. Open Influence is committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality, and transparency for both advertisers and content creators. Our proven mix of technology, creativity, people, and expertise enables us to identify the most impactful influencers and efficiently execute campaigns on behalf of our clients.

The Account Manager is responsible for delivering superior client service for each Open Influence client. The ideal candidate for this position will be extremely detail-oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods. The AM will liaison between internal sales and influencers to manage expectations and ensure deadlines are met. The AM will collaborate with
Account Executives on large strategic accounts from proposal to execution to reporting. Candidates for this position are highly motivated, self-assured team players with strong client and social media skills. You will be a part of a high caliber team in an industry that is experiencing rapid and dramatic growth. This is a high velocity, client facing role requiring deep industry expertise and a proven ability for
executing large advertising deals.

Role & Responsibilities:

• Work closely with cross-functional teams to ensure successful campaign execution
• Responsible for pre-sale planning and post-sale execution
• Serving as the liaison between sales, creative, and talent for campaign execution
• Analyzing campaigns and communicating with agency and client teams to optimize performance
• Vetting and negotiation with potential campaign talent
• Responsible for talent communications to ensure campaign goals are met
• Develop streamlined processes using creative problem-solving tactics for unique campaign opportunities
• Act as an internal advocate for your clients by providing strategic market feedback and participating in product development with the Open Influence team
• Collaborating with Account Executives on RFP responses and deliverables
• Working with Finance team to ensure proper billing to talent

Requirements:

• Bachelor’s degree from an accredited college or university
• Minimum 2-3 years of experience as planner or account manager is preferred
• Experience in building and optimizing digital media plans
• Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Exceptional communication and organizational skills
• Must be extremely detail oriented