Video Advertising for RV Dealers

Video is perfect for social media and tutorials - how-to videos for RV owners. Let DP Ball Advertising help you create the perfect video introduction, showing off the best your dealership has to offer. Contact us today to get started.

Video Ads Now Account for More Than 35% of All Online Ad Spend

Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words. Make Video part of your Digital Marketing plan

The Evolution of Video Content

Changes involving high-speed internet providers have enabled an evolution of video content. We are no longer restricted to viewing short clips and instructional videos. With the ability to view lengthy videos that provide much more of the story, and stream special events, concerts, full-length TV shows and movies, our viewing habits are ever-changing. We now view on TV, desktop and laptop computers as well as tablets and smartphones.

This results in audience fragmentation for advertisers, and makes programming and distribution of video content confusing and challenging. Now more than ever before, companies need assistance to make sure their message is reaching the right audience at the right time

Video is projected to claim more than 80% of all web traffic by 2019.

Adding a video to marketing emails can boost click-through rates by 200-300%.

90% of customers report that product videos help them make purchasing decisions.

According to YouTube, mobile video consumption grows by 100% every year.

64% of customers are more likely to buy a product online after watching a video about it.

87% of online marketers are currently using video content in digital marketing strategies.

A third of all the time people spend online is dedicated to watching videos.

Video ads now account for more than 35% of all ad spending online.

Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

In the United States, the amount of time spent per day watching digital video is dependent on the age groups involved. Television commands 78.4% of US adults’ time spent watching video. By comparison, this year US adults will spend an average of 1 hour and 8 minutes a day watching digital video—21.6% of time spent with video overall . . . To read the entire "Video As Part of Your Digital Marketing Plan" booklet, click on the image link below.

According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.

At DP Ball Advertising, we are aware of the changing technology that determines how, when and where your customers find your advertising. We adapt and engage accordingly, helping you sort out the opportunities to provide you with the best ROI. Consistent, benefit-rich messages work, no matter the medium. Put this concept to work for your dealership. Remember, no matter the media, it is the message that brings customers through your door. Delivering strong, compelling messages in the right medium at the right time simply works.

Today’s RV consumer is on the go and on the internet. Typically they have an attention span of 8 seconds. To get their attention, and keep it, you need to get to the point quickly. Videos between 30 seconds and 1 minute are shared 18% more often than videos longer than 1 minute. Don't make them wait for the point! All dealers know about doing walk-thrus. How about doing a video of a test drive? Maybe a short video of special features & options? A minute seems like a short period of time, I know. Write a short script, action notes, time it when you read it while you go through the motions, and edit it down to fit in the timeframe you are shooting for. You want it to be informative, not lengthy. If it won't work for you, maybe you should make a series of two or three short videos that are quickly viewable for one unit. Exterior features, Interior walk-thru, features and amenities. A forth could be a short test drive for a motorized unit. At the end say this is part one of four, be sure to watch the rest!

2. Don’t forget the call to action

Once you’ve gotten the viewer’s attention, don’t forget the call to action. This could be “call us today at 555-123-4567” or “watch the next video in this series” or “share this on Facebook.” Remember that a call to action must be easy to act upon. YouTube users can add links directly to the video for easy accessibility. Remember who you are creating the video for, your target audience when creating your call to action.

3. No shame in using what's already out there

Original, high quality content is always best. If you can't find time to be creative, or someone to help you there is plenty of video out there created by OEMs. Their videos are usually high quality, and point out new features and conveniences with great interior and exterior shots of a unit. You could also ask your customers to say a few words about their new travel trailer or motorhome. If they're picking up a serviced unit, you could ask them to say a few words about your service. Your customers are a great resource, yet under-utilized when it comes to video content. Be sure to have them sign a form to say it's okay to post the video on your website, or on social media. We can provide and 'authorization to reproduce' form for you with your logo, and a space for a written review. We also place an opt-in for email area by the signature line, so all your bases are covered.

If you have more questions give us a call. We would love to help you come up with a digital marketing plan that includes ways to use video.

DP Ball Advertising, Inc. has spent 33 years serving the RV industry with multi-channel direct response marketing. Founded in 1984 by Daniel P. Ball, the company has served RV dealerships throughout the United States and Canada, offering consultation, direct response advertising campaigns, media planning and purchasing in traditional and digital marketing venues as well as creative services and website development.