eBay responds to French Court Ruling Versus LVMH

EBay has responded to a decision by Commercial Court of Paris versus LVMH, to fine eBay EUR1.7 million in relation to an injunction that prevents French eBay users from buying or selling LVMH Group perfumes and cosmetics on any eBay website.

Alex von Schirmeister, General Manager of eBay in France, said: "Today's outcome hurts consumers by preventing them from buying and selling authentic items online. The injunction is an abuse of 'selective distribution'. It effectively enforces restrictive distribution contracts, which is anti-competitive.

"We believe that the higher courts will overturn this ruling and ensure that eCommerce companies such as eBay will continue to provide a platform for buyers and sellers to trade authentic goods."

Mr von Schirmeister added, "The fine itself is disproportionate given that eBay complied with the Injunction. It is out of step with our legal victories in France, UK, Germany, Belgium and the US."

The injunction, which was issued in June 2008, required eBay to stop French users from buying or selling authentic LVMH perfume products on any eBay site in the world.

In its court submission, LVMH provided detailed information on just 1,341 listings out of 200 million listings that are live on eBay every day. eBay believes that these listings were posted by people who set out to deliberately circumvent the extensive systems that had been put in place. In total, 1091 listings (81%) that LVMH reported, the seller did not accurately describe the item being sold, containing either misspelled brand names, no brand names at all, or only pictures of the product.

Appeals hearings in relation to this injunction and two related LVMH cases are scheduled for May 2010.

"In its court submission, LVMH provided detailed information on just 1,341 listings out of 200 million listings that are live on eBay every day. eBay believes that these listings were posted by people who set out to deliberately circumvent the extensive systems that had been put in place. In total, 1091 listings (81%) that LVMH reported, the seller did not accurately describe the item being sold, containing either misspelled brand names, no brand names at all, or only pictures of the product."

That's why nearly all sellers use a photo. Doh! It sounds like a right stitch-up...

Oh, LVMH, hopefully you'll one day be taken to the cleaners for reformulating your products without informing the public, while using the same product names. EU regulations or not, material scarcity or not, that is fraud.

But in the meantime, continue digging your grave - the deeper the better...