Cómo Gcirinelli comenzó su viaje en portada

Título

Effective Corporate Videos: The Secrets of a Successful Video Campaign

Autor

Guy D. Cirinelli

Biografía del autor

Guy Cirinelli is the founder of The Cor­po­rate Film Guys, the lead­ing cor­po­rate video pro­duc­tion firm in Orange County. He has been pro­duc­ing cor­po­rate videos for over 25 years for clients such as Amer­ica West Air­lines, Avery Products, Bausch + Lomb, Coca-Cola, CoreLogic, Pioneer Electronics, Exper­ian, H&R Block, Mat­tel, NASCAR, Pana­sonic and Toshiba. Guy is the win­ner of mul­ti­ple indus­try awards. He loves the dynamic nature of visual sto­ry­telling and the chal­lenge of bring­ing peo­ple, places and things to life — with a focus on results.

Género

No-ficción, Arte

Descripción del libro

This e-book is a how-to video aimed at Marketing Directors to show them the secrets of creating an effective corporate video. I want them to walk away after reading the book with a good understanding of everything involved in the pre-production, production and post-production process.

Público al que se apunta

The Corporate Film Guys' ideal customer usually has a title of Director (or Manager) of Marketing; Director (or Manager) of Corporate Communications; Director (or Manager) of Content Marketing; or Social Media Manager. Possible salary: between $75k-$150k. Interestingly, about 90% of our clients are female between the ages of 30-45 years old. She (or he) has a small family, and although they love the creativity and "cool-factor" of their job, they understand that it is a job and enjoy time with family. Sometimes they get frustrated by the subjective nature of their job (everyone has their own opinion what is "cool" or "good marketing"). They are busy and appreciate time off. Just looking to hand off a project so they don't have to worry about it.

Editorial del ebook

aún no lo sé

Diseño de inspiración

¿Qué colores quieres que tenga tu diseño?

Los diseñadores eligen

Otros requisitos relativos al color

R248 G152 B32 (orange)
R103 G103 B103 (gray)
Those are our colors. Please include any other colors that the designer thinks is appropriate

Atributos de estilo

Simple

Detallado

Moderno

Retro

Lujoso

Casual

Juguetón

Serio

Ruidoso

Tranquilo

Femenino

Masculino

Pop

Grunge

Literal

Abstracto

Necesidades de diseño

I'd like to have a design that people could understand exactly what they are about to read even without reading the text. It would be great to have some sort of cool and creative graphical element that shows what the book is about. Our colors are somewhat playful (orange and gray), but still high-tech and serious. We are more down-to-earth than other video producers. Our fonts are: clarendon light and AGENDA MEDIUM.

Lo que debe evitarse

I would avoid stock images and stick with a more graphical representation or icon.