What is Crop to Cup?

At Di Bella Coffee we’re about more than just coffee, we’re about people! We believe in supporting the communities that support us, and upholding our ethical responsibility as a company. The Crop to Cup philosophy is about building direct relationships with coffee-growing communities, and empowering them to work with us rather than for us.

The Green Bean

We decide what we want to achieve with the blend in terms of taste parameters and profile - acidity, body, aroma, and sweetness - and then go in search of the coffees we require to achieve it.

Pre-Blends and Flavors

The pre-blends are evaluated using cupping, a tasting technique that evaluates the aroma and flavor profile of the coffee to determine its quality.

Roasting

Consistency is the key! From sample roaster to main production, all of our machines are made to the same unique specifications. Di Bella Coffee’s roasting equipment is custom manufactured in Italy to meet specific requirements.

Pack it up!

Especially designed to package the coffee quickly and effectively, without breaking or crushing the beans, our processes at Di Bella Coffee are all aimed at delivering coffee that arrives at its destination fresh and in pristine condition.

The crop to cup story.

Where the foundation of passion lies in education, the crop to cup story aims at inspiring your understanding, and passion for coffee!

The Story

The Search for the Green Bean.

The beans that are finally selected need to satisfy the parameters of taste, such as acidity, body, aroma, and sweetness.

Plant, Pick and Process.

Beans from the Coffee Arabica Plant are primarily used in Di Bella coffees. These beans are either strip picked or selectively picked, after which they are processed.

Screen and Grade.

To ensure that only the best reaches our customers, the processed beans are screened and graded.

Cupping – The aroma, fragrance and flavor check!

This tasting technique assesses the quality, flavor and the aroma of the beans. Based on these checks, the suitability of the coffee for different blends is decided upon.

Blending

Cupping is followed by blending. Di Bella has 11 signature blends that caters to an array of coffee drinkers with each blend varying in strength, acidity, and sweetness.

Roasting

Consistency is the key! And keeping it fresh, our aim. To meet our ‘fresh is best’ policy, the beans are roasted to order, and delivered within 7 days of roasting!

Why you'll love Di Bella Coffee?

It’s coffee worth coming back for! Here at Di Bella Coffee, we have a little something for everyone…

Coffee is a personal preference and is best enjoyed when served with attention to detail. Di Bella’s aim is to serve you with coffee, just as you like it! Be it the blend, body, aroma, or even the crockery!

We believe that it is our responsibility to support the communities that support us, and to uphold our ethical responsibility as a company. Thus our mission is, “quality coffee, unparallelled service, competitive prices and to inspire passion with all stakeholders.”

The journey of Di Bella Coffee

Coffee that suits any coffee palate, Di Bella Coffee sources its beans from only the world’s finest coffee growing regions. These premium grade beans are then blended and freshly roasted to reach their optimum in flavour and aroma at our roasting warehouses around Australia. What reaches you in the cup, is coffee inspired by passion and service!