Manufacturers plus SAS® equal accurate forecasts, happy customers

Manufacturers that study market data to anticipate downstream retail trends manage inventory better, markdown prices less frequently, and often realize stronger revenues and profits. Business analytics leader SAS has helped manufacturers gain unprecedented vision into all kinds of data for decades. And now manufacturers and consumer goods companies can gain essential vision into the complex market data that helps them stay on the winning side of the supply-demand equation with new SAS for Demand Signal Analytics.

Visual discovery illuminates demand planning and optimization

SAS for Demand Signal Analytics creates an information bank that cross-functional manufacturing teams can draw from to make better production and supply chain decisions. The new software combines two critical elements:

SAS® ‘gold standard for demand planning’ (IDC)

Industry analyst firm IDC validated SAS’ reputation as a manufacturing leader in IDC MarketScape: Worldwide Manufacturing Supply Chain Demand Sensing and Planning 2013 Vendor Assessment, (Doc #MI242850): “Among the strengths of SAS are its unsurpassed demand-planning and sensing functionality with support for extensive statistical models and algorithms,” said Simon Ellis, Practice Director for IDC Manufacturing Insights. “It’s tightly integrated with Demand Signal Repository (DSR), analytics and business intelligence tools. SAS is positioned as a Major Player, with strong product capabilities, and is staking its reputation on leading the demand shaping/shifting discussion. It holds a thought leadership position in this category, and customer interviews made it clear that SAS Demand-Driven Planning and Optimization could be considered the gold standard for demand planning capabilities.”