News & Updates

This short video highlights the myths about organic, cruelty free, and free range farming. What do the buzzwords humane, cruelty free, cage free, free range, and organic actually mean when applied to animal products like eggs and milk? Are the animals any better off? The intelligent choice is to drop these products from your life completely. Until you’re ready to do that, don’t succumb to denial about what you’re doing because denial of reality stunts your ability to grow.

My friend Morty Lefkoe passed away on November 11th. He had been afflicted with cancer for some time.

Morty helped thousands of people overcome limiting beliefs with the Lefkoe Method, which has been popular with StevePavlina.com readers. People have sent me numerous emails about how Morty helped them grow beyond their perceived limitations.

I first met Morty in 2009 and loved his enthusiasm for coaching people — and especially his patience and dedication. Rachelle and I also stayed with Morty and his wife Shelly during a road trip to the San Francisco Bay Area a few years ago. I remember that Shelly made us all a delightful vegan dinner.

The Lefkoe Institute is continuing to make Morty’s work available, including his transformational videos, so it’s good to know that the body of work he created will continue helping people.

I’m going to miss Morty, as I’m sure many other people will as well. He touched a lot of lives.

I can just imagine Morty on the other side now… saying things like: So you believe you’re dead? That was just an event. Don’t give it any meaning. Being dead doesn’t mean anything. 🙂