5 Easy SEO Tips to Boost Your Site in Under an Hour

You’ve created an awesome website – congrats! What you need to do now is bring people to it. For your website to come up high on search engines like Google and Bing, you need to understand a little bit about the world of “Search Engine Optimization” or SEO.

While many shy away from this topic, it’s actually not the scary monster many make it out to be. Actually, Wix has the best SEO and you can very easily use its power for your own website. The first step in the right direction is to use the new, free and very efficient Wix SEO Wiz – a user-friendly tool that will take you step-by-step through the process of optimizing your website.

With so many websites on the web today, there is no way to guarantee that your site will rank first on Google – but there are plenty of simple things you can do to increase your site’s chances of ranking really well. Give us just an hour’s time (or less!) and we’ll show you everything you need to know about Wix’s SEO and how to boost your site.

01. Choose the right URL

Before your website goes live, you need to select a URL. Also known as your domain name, it’s the address that visitors will type in to find your site. Like the giant sign above a storefront window, it’s one of the first things visitors see when they come to your site. That’s why it’s also the first place Google looks to understand what your site is about and decide how to rank it. It’s also important to make sure your URLs are clean and beautiful. This means no special characters, no hashbangs, no page ID. You get the point.

The ideal domain will include your business name and perhaps a keyword or two that are relevant to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com. Want to know more? Check this post if you need more advice on choosing the right domain name!

02. Create titles and descriptions for each page

Did you know that you can write a unique title and description for each page on your website? These are brief texts that accurately and clearly describe what your business does, ideally with a few keywords and phrases mixed in.

Ever hovered over a tab on your browser? That short phrase that pops up under your mouse is the title of the page. While the description is not visible, it too is very important for search engines! In fact, the title and description are among the first things Google uses to determine your site’s rank. Plus – once your site does show up in a search results page, web surfers will read your title and description to learn what your site is about and decide whether or not to check it out.

Looking for expert advice on writing a killer title and description? Check out this guide about on-page optimization.

03. Utilize anchor text

As you write the text for your website, consider where you can use anchor text within your site. Anchor what? No, it has nothing to do with sailing. Anchor text is simply text that visitors can click on to be taken directly to another web page, either on your site or anywhere on the Internet.

Effective anchor text should be used to help users navigate your website and find what they are looking for. It should also include keywords and phrases related to what you do. If you own a shoe store, for example, the words, “Check out our selection of children’s shoes,” on your homepage can link via anchor text to your online store that is stocked full of – you guessed it – children’s shoes.

Anchor text is a great way to boost your SEO, but keep in mind that excessive linking or anchors that don’t really help your readers can raise red flags with Google.

04. Add alt text to all your images

Search engines are great at reading text on your website, but they still haven’t quite figured out how to look at the images on your site. To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.

Pro Tip: You don’t need to write alt text for images that are purely functional or design related, such as a background image that is just shapes. If the image doesn’t have anything to do with the topic of your site, you can skip the alt text.

05. Give your site structure with the right headers

Every page on your website should have a title, a subtitle and so on. When search engines scan your website, they’ll understand your content better if you explain them the text hierarchy. The most relevant part is the title of your page and you should define it as H1 (in the Text’s Editor). The H1 should be descriptive the page’s content and you shouldn’t have more than one H1 per page. Choose carefully and don’t forget to include your keywords. Following your H1, is H2, H3 and so on. The clearer your text structure is, the easier search engines will digest your site’s content.

If after trying out these 5 easy steps you’re feeling a bit more confident and want to take your knowledge to the next level, be sure to check out this post about SEO trends of 2017.

Bonus

If you’re really serious about your SEO, which you probably are since you got to the end of this article, we’ve got just the thing for you. Try out Wix SEO Wiz an intuitive, comprehensive and free solution that will guide you through all the steps of optimization. Where can you find it? Just head over to the Dashboard of your Wix website, and you’ll find it in ‘My Apps’ under ‘Get Found on Google’. Happy optimizing!

Google SEO is no using key words anymore. It’s all about your content. Writing small texts with the keywords.

Dr Naomi Turner \ JUN 9th 2016

It does not seem to matter what I try, nothing appears to work. I cannot get my website onto the internet. I am not running a business but an online newspaper, at present I want to persuade people to exit from the European Union, which is very bad for Britain, but I cannot get my message across. It seems that I have spent money for no reason. From my point of view, most of your instructions are gobbledegook, why can you not write in plain English.

I am getting an internal error message on the wix SEO wizard when I go to get report on the first step!

The Wix Team \ JUN 19th 2016

Sorry to hear that, Connie! Could you try to clear the browser cache and cookies and reload the page? If that doesn’t solve the problem, please contact our tech team and they’ll take a look right away. You can use this contact form: https://www.wix.com/support/html5/contact

Paula \ JUN 24th 2016

When I post my link to social media the url shows fine, but the thumbnail pic is blank. So, it looks weird and probably, therefore not generate interest in my page.

The Wix Team \ JUN 28th 2016

Strange! Sorry for the inconvenience, Paula. Could you contact our tech support team, add your user info, the link to your site and, if possible, a screenshot of the blank thumbnail?

Hi, Can I post links of my website on different blogs (those are created by me so that I can make backlinks with quality of content on the blog). Will this improve my website ranking for the links ? Or will it be penalised by google ? Please advise.

The Wix Team \ JUN 28th 2016

Hey Mukesh!

It will probably not be penalized, but keep in mind that the power of backlinks depends on the SEO strength of the source. The higher the linking site is, the more Google likes it. Also, make sure the links are added in a way that reads natural, not forced. Search engines prefer organic content, not content that looks very intentionally optimized.

Hope this helps!

Jamrs Kenny \ JUN 27th 2016

I am unable to get to my editor to edit my site, “Expressions by Bryanna.” I want to add much more to it but cannot edit. Please direct me to my editor.

hi,
I would like to improve my SEO. I asked from several WIX Pros to help me improve our SEO and they are saying that this will be a waiste of time and money since Google dont like platfoorm such as Wix…
1. Is it true?
2. If not, could you please connect we with Wix Pros that does good SEO work? location – Israel.

Hey David, Wix is 100% free. You can create and own a site at zero cost – for life! If at some point you’d like to upgrade and get additional features like your own domain, extra storage, ad removal, or a shopping cart, we offer affordable Premium plans. Find out more here: http://bit.ly/1jE3Qrp

AXS2 Marketing \ APR 14th 2017

Excellent blog. This blog has a lot of information regarding my needs. I’ll definitely put it to good use.

The Wix Team \ APR 15th 2017

That’s what we love to hear! Thanks so much for reaching out to tell us.
If you feel like sharing your site with us we’d love to see it 😉

Ruchira \ JUL 10th 2017

Hi, my issue is that even after doing all the SEO work my site isn’t visible on Google search. It appeared for 5 days on Google and ever since it’s not visible(I have looked the search as deep at 8 search pages on google). I also submitted my Sitemap to Google, it shows it’s crawled and indexed . Still not on Google. my site is https://www.sigeofoam.com/

Tali Marks \ JUL 10th 2017

Hey there! We took a look at your awesome website, by doing a site search (enter site:https://www.sigeofoam.com/ in the search box of Google) So your website has indeed been crawled and indexed! You should know that ranking in the results of Google is hard and may take some time. Our recommendation would be to check our Wix SEO Wiz and see where you can make further SEO improvements to your website! The free tool will help you with a personalized checklist of all the steps you need to take in order to rank higher on Google. Find out more: http://www.wix.com/wix-lp/seo-wiz.

ALI ZEN ALAABDEN DAOOD \ JUL 28th 2017

we try already this wix , and still i cannot find our website in the google, i buy the premium one just to see our website, …what shall i do? i dont like to put in the google the url..i want the customer see it directly when they type the “hair extension” , :( help me pls. and how am i going to change the domain? is there any payment again?

The Wix Team \ AUG 1st 2017

Hey, sorry for the hassle our support team will be happy to assist you with this. You can reach them anytime by opening a ticket here: http://wix.click/2lKZmGM