Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

xvii + 300. Dover reprint of 1950 book. A complete history of lettering, from ancient pictographs to the Greeks & Romans, Arabic numerals, Gothic letters, humanistic writing, to engraving, to the industrial revolution and the 20th century. Part Two is a course in lettering, with many exercises and suggested projects. Abundant alphabets and sample paragraphs.

Note: We also have the original edition for sale. [Book ID # 572]

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