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Friday, August 25, 2017

Panasonic and HATCH Presents Six Inspiring Stories to Commemorate Malaysia’s Six Decades of Independence

Commemorating Malaysia’s 60th National
Day, Panasonic Malaysia has partnered with HATCH, a YouTube channel
under Media Prima's Studio8, to present “HACTION! Shot on Lumix GH5.
HACTION! is a short film competition that brings together six Malaysian
filmmakers to relive the journey of Malaysia’s achievements and national
pride over the last six decades.

Capitalising on
Studio8’s strong track record of creating Malaysian original content
that pushed the boundaries of storytelling, HACTION! aims to inspire
filmmakers to produce their unique take of Malaysia’s achievement and
pride. The collaboration, featuring the new Panasonic LUMIX GH5 camera,
was announced during the product launch in Malaysia earlier this year.

Mr.
Hiroyuki Muto, Deputy Managing Director of Panasonic Malaysia said,
“With over 40 years of local presence in Malaysia, Panasonic is
committed to the development of innovative digital cameras to provide a
new photo culture in the digital era. Our partnership with Media Prima
is a significant platform to be part of the journey in celebrating
Malaysia’s 60th National Day by helping to develop local filmmakers and
content creators, providing them with the opportunity to showcase the
quality of Malaysian original content, powered by LUMIX GH5”.

Through
this partnership, Panasonic is confident it will help to strengthen the
brand’s presence in the digital single lens mirrorless cameras (DSLM)
market and appeal to the wider millennial audiences.

Ahmad Izham Omar, Chief Executive Officer of Primeworks Studios, who
was one of the judges at the HACTION! screening said, “Creative content
has always been a key component in building brand relevance amongst
audiences, and it still plays an important role especially for today’s
millennial audiences. Tapping on our country’s decades of independence
and diverse culture, there are a lot of inspiring stories that can be
relived through this competition”.

6 Decades, 6 Stories, 6 Filmmakers
With over 60 years of
achievements, Malaysia has grown to be a worldwide example that
showcases ethnic diversity, multiculturalism, and home to varied
cuisines, culture and languages. To celebrate Malaysia’s 60th
Independence, HACTION! brings together six Malaysian filmmakers to
capture Malaysia’s best moments through the lenses of their cameras.

Mr.
Muto shared, “The digital camera has revolutionized photography, making
it accessible to
more people and creating more talents. As the industry
reinvents progressively, mirrorless cameras
is now a growing trend in
Malaysia, with video production gaining its popularity and the standard
for cinematography is getting higher as well.”

“We saw this partnership as a good platform to nurture our local
filmmakers in creating visually
and engaging stories, while showcasing
the capabilities of the LUMIX GH5”, added Mr Muto.

Hailing
from the circles of independent production community, HACTION!
shortlisted
filmmakers representing different styles and genres where
most of the works produced have been recognised from local and
international industry leaders.

Each filmmaker were
tasked to produce a maximum of 5-minutes video that highlights the
beauty
of Malaysia and the six decades of unity, peace and harmony. All
six filmmakers were equipped
with a Panasonic LUMIX GH5 for audio and
visual recording, a fund of RM4,000 for production and 30-days to
complete the filming and submission of their short film.

Comprising
of well-known industry thought leaders, the panel of judges consist of
Ahmad Izham Omar, CEO of Primeworks Studios, Mr. Hiroyuki Muto, Deputy
Managing Director of Panasonic Malaysia, and Low Ngai Yuen, renowned
film director and actress as the guest judge. Each short
film was judged
based on 70% of judges’ vote including storytelling, editing and post
production,
and cinematography. The remaining 30% were contributed by
public voting which was opened
from 1-21 August 2017.

The
winning short film received a complete set of the Panasonic LUMIX GH5,
accessories and
cash prize of RM8,000. The HACTION! series is available
for viewing on Hatch (www.youtube.com/wehatchyou) a YouTube channel
under Media Prima’s Studio8 that is created to entertain and inspire the
urban millennial audience.