Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Teragram Releases Teragram Semantic Term Manager v. 2.0

Teragram, a provider of multilingual natural language processing technologies, has announced the launch of Semantic Term Manager v. 2.0 (STM v. 2.0), software that enables management of content and maintenance of ontologies in enterprise content repositories and databases. STM v. 2.0 is intended to help corporate librarians to maintain ontologies and integrate this information directly with Teragram's TK240 taxonomy management tool. The combination of these two programs allows knowledge workers to maintain metadata across repositories and databases and to automatically tag documents according to the defined taxonomies. STM v. 2.0 works in tandem with Teragram's TK240 taxonomy management program. Information stored in the STM v. 2.0 database can be exported to Teragram's database management tool, TK240, to build complex taxonomies which can be used to automatically categorize documents and to extract entities and events from documents.