Table of Contents

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Harris 1972 American Women's Opinion Poll (ICPSR 7326)

Principal Investigator(s):Louis Harris and Associates, Inc.

Summary:

This study was the second in a series of surveys
commissioned by Virginia Slims. The first survey conducted in 1970
dealt with women's perceptions of their roles and status in American
society. The present study focused on women's views of their own
presence in political and economic life, and men's views of women with
respect to the same issues. Four different samples were interviewed
for this study: two women's samples comprising 2,009 respondents, and
two mixed samples tot... (more info)

This study was the second in a series of surveys
commissioned by Virginia Slims. The first survey conducted in 1970
dealt with women's perceptions of their roles and status in American
society. The present study focused on women's views of their own
presence in political and economic life, and men's views of women with
respect to the same issues. Four different samples were interviewed
for this study: two women's samples comprising 2,009 respondents, and
two mixed samples totaling 2,011 respondents. Questions probed
respondents' attitudes toward women's changing status, discrimination
against women, women's liberation groups, women in politics, and
female politicians versus male politicians and their handling of
various situations. Respondents were also asked about their partisan
preferences, problems confronting the nation, their attitudes toward
investments, borrowing, and saving, and other social and economic
issues. Demographic data include age group, race, sex, marital status,
number of minor children, religion, level of education, and 1970
family income. The data were obtained from the Institute for Research
in Social Science at the University of North Carolina.

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Universe:
Civilian noninstitutional population of the continental
United States.

Data Types:
survey data

Methodology

Sample:
Four national samples were drawn for this study: two
samples consisting of women only, and two mixed samples of women and
men. All samples were stratified by geographic region and metropolitan
or nonmetropolitan residence. Multistage clustering techniques were
employed to select sampling units within each stratum. States,
counties, and then minor civil divisions (cities, towns, townships)
were thus selected, using a probability that was proportional to the
census estimates of their respective number of households. The
selected civil divisions were then divided into segments containing
approximately the same number of households. Respondents were randomly
drawn from the adults of each sex within designated households.

Data Source:

personal interviews

Extent of Processing: ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of
disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major
statistical software formats as well as standard codebooks to accompany the data. In addition to
these procedures, ICPSR performed the following processing steps for this data collection: