Adriana Lozada is hanging off the side of a light pole on Sixth Avenue, her electric-blue hair and silver nose bridge sparkling in the sun. It’s lunchtime, and a mass of rubbernecking salary men crane to catch her as they go by.

While many dot-com stars spend their days groveling before bankers and their nights curled up in their cubicles, Lozada, the undisputed queen of Latin pop culture, is living large – all 5 feet 2 of her.

The 29-year-old native of Venezuela runs one of the hippest and fastest-growing network of sites anywhere, Loquesea, which covers music, fashion, nightlife and other topics and reaches millions of young Hispanics across the globe.

She oversees offices in seven major cities – from Buenos Aires to Madrid to New York – speaks six languages and has been so successful that she’s barely dipped into the $18 million in capital raised from her backers, headed by Seagram’s Edgar Bronfman Jr.

Take just one look at some of the 120 staffers who toil for Lozada (average age: 21) and you’ll get a fresh reminder of the power of youth.

In another feature, “Confessions,” kids ‘fess up to a sin, then watch their peers vote on appropriate punishment. Animated shorts include Jesus Christ as a chat show host, and the adventures of Berta, whose two small grandchildren try constantly to bump her off.

It’s not all South Park humor, however. There are frank discussions of sex in the advice column and a huge collection of free and legal MP3 music files.

Loquesea.com grew out of a weekly alternative paper called Urbe, which Lozada founded when she was 24 to fill the need for local youth culture in Caracas. (It’s now online at planetaurbe.com). She soon got into book publishing, putting out a novel called “Pin Pan Pun,” (translation: “Yada, Yada, Yada”) by Alejandro Rebolledo that became a cult hit.

Loquesea’s rise to 2 million users has been accomplished on a shoestring, with Lozada spending just $4 million of the war chest amassed from Bronfman and his Latin wife’s brother through their company eQuest.

Wall Street is quite intrigued by Loquesea. When Lozada dropped into New York recently, analysts at Bear Stearns called and wanted to talk.

But if Lozada feels any pressure, you couldn’t tell from all the shopping, dining out and club-hopping she does in the various outposts of her burgeoning empire (including Mexico, Brazil and Venezuela).

Her active life is as much work as play. Loquesea’s mission is to find out what the kids of each country are into and provide listings and a virtual place to express themselves.

Still, Lozada admits to having no love life.

“A boyfriend?” she asks in her sing-song voice. “When? You can’t pack him up in a bag.”

Loquesea follows the pattern of Japanese pop culture, which features a huge turnover of trends and is obsessed with Web phones and other techno toys.

“Wireless technology is growing fast in Latin America, too,” says Lozada. “Hey, if you live with your parents into your 20s, in Tokyo or Buenos Aires, you have to have a cell phone for privacy. You make it your space.”

Lozada speaks English perfectly (as well as Spanish, French, Japanese, Portuguese and some German), and the U.S. version of Loquesea offer Spanglish words like “Checkalo” – check it out. She believes Hispanics here are poorly served by the entertainment outlets.

“On TV, it’s soap operas, Cristina or Don Francisco, and on the radio it’s either the ballads or traditional music.”