Professors teaching this course have two concurrent goals: to teach the microeconomic tools students need for future coursework and careers, and to encourage students to work problems. In Microeconomics: Theory and Applications with Calculus, Perloff brings his hallmark pedagogy to the calculus-based course by integrating Solved Problems and real, data-driven applications in every chapter. This new text offers a serious presentation of calculus-based microeconomic theory and offers a suite of carefully crafted, calculus-based problem sets at the end of each chapter. Microeconomics: Theory and Applications with Calculus covers basic and modern theories first, and then offers advanced theory chapters at the end. By providing graphical representation and real-world applications to illustrate the theory, Perloff demonstrates how individuals, policy makers, and firms use microeconomic tools to analyze and resolve problems.

Preview online! An interactive tour of Microeconomics: Theory and Applications with Calculus is available here.

Perloffs algebra-based Microeconomics, now in its Fourth Edition, has become a market leader because it clearly introduces theory and helps students develop problem-solving skills through its Solved Problem feature.

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Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organization, marketing, labor, trade, and econometrics. His textbooks are Modern Industrial Organization (coauthored with Dennis Carlton) and Microeconomics. He has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. He has consulted with nonprofit organizations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. He has also conducted research in psychology. He is a fellow of the American Agricultural Economics Association. He received his B.A. in economics from the University of Chicago in 1972 and his Ph.D. in economics from the Massachusetts Institute of Technology in 1976. He was previously an assistant professor in the Department of Economics at the University of Pennsylvania.