Yogurt (ヨーグルト）

Yogurt has become extremely popular in Japan since the introduction of "Bulgaria Yogurt" by Meiji Co, Ltd in the Early 1970's. Until then, yogurt in Japan was just a yogurt flavored jelly. In the store shelf you will see plain yogurt and yogurt with fruit and other sweeteners added.

For the plain yogurt there is usually two kinds - normal and fat free. The Fat Free Yogurt usually has a light blue lid and has the number "0" which stands for zero fat. There are only a few major manufacturers of yogurt which dominate the market. Some supermarkets will have their private brand yogurts too.

Koiwai FarmYogurt from this brand is known to be less sour and creamy in texture. (From Left : 100% Raw Milk, Premium Yogurt using full cream)

Greek YogurtGreek style yogurt is becoming very popular in Japan. Compared to the import yogurts, the Japanese brands are cheaper but you will see them only in small cups. (From Left Top clock wise : Partheno, Aeon Private Brand, Oikos by Danon, Shiroi Hoseki (White Gem) )

Functional FoodsSome yogurts is categorized as "functional foods" and claims to have some health benefits. The difference being the bacteria used in each yogurt. (Image from "Hanamaru Market TBS TV program" )

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