Brits are at their happiest while eating a pub lunch in the Cotswolds, research shows

A study into the places and activities in the UK which ultimately make Brits 'happy' found hiking in the Lake District came a close second to a liquid lunch in a country pub

By Sun Reporter

23rd August 2017, 12:44 am

Updated: 2nd October 2017, 1:19 pm

Brits' are officially at their happiest while eating a pub lunch in the Cotswolds, according to a new study.

New research looked into the places and activities in the UK which ultimately make Brits “happy” – and found hiking in the Lake District came a close second, followed by eating an ice-cream on Brighton Beach.

Out of 1,500 adults polled, nearly two thirds said some of their fondest memories of being a child are holidaying in Britain - and 57 percent are trying to replicate those memories for their own children.

Cornwall was by the far the most popular UK holiday destination, followed by the Lake District, the Scottish Highlands and Devon.

Two thirds claimed if you could always guarantee the weather, they would never go abroad, choosing Cornwall as their preferred location to holiday in the UK and a further 37 per cent said that some of their best holidays have been in Britain.

A spokesperson for SACO said: “Britain really does have it all – whether that’s food and drink, leisure, accommodation and entertainment, or the great outdoors and sprawling beaches.

“In terms of culture, history and picturesque scenery, many popular European resorts could not compete.

“There’s no better time to visit a memorable location that makes you feel happy and content. Many parents are choosing to relive their childhood memories by visiting places of interest with their own children.”

Nearly half of those polled said the biggest benefit of holidaying in the UK was the fact you could travel at a time of day to suit you and a quarter love the fact you don’t need to take out expensive travel insurance.

Being able to travel by car, avoiding sweltering heat and being able to take the family dog along were also listed as benefits of the staycation – as was, it being more affordable.