Already an unrivaled culinary destination, Italy will become an even greater attraction for food lovers starting in May of next year, when, for the first time in the history of world's fairs, Expo Milano 2015 will launch with the theme, “Feeding the Planet, Energy for Life.” The James Beard Foundation and the International Culinary Center have partnered to form Friends of the USA Pavilion Milano 2015, which will conceive, design, fundraise for, and produce the USA Pavilion and programs at Expo Milano 2015. For a preview of the pavilion and its theme, "American Food 2.0," check out the above video.