One of the first things I see from commercial creativity (tm! Quick note here: guys, why did you go and trademark your "commercial creativity" activities? Won't you agree that a new notion becomes more credible and accepted once it's democratized and everyone can use it?)agencySid Lee in Montreal, for Orkus Skate Park.

In case you're not from Montreal, and don't know what you're looking at: this is a boardwalk cleaning machine, slurping up a skater. Funnay. (Thanks, Marketing Alternatif!)

And the new TV spots are just excellent. In the cinema section, you can actually download them for your Ipod or PSP - and rate them! Wow. With their "What do you think?" line, Volvo rejoins this club of announcers who finally opened up their eyes on the whole word-of-mouth marketing craze these days, and put some more power in the hands the consumer. So to speak. And it's working! Proof is, I'm talking about it.