When people think about fairness, they often think about
social norms and values, or about general moral principles such as equality between humans and impartiality when solving conflicts. Fairness is thus often associated with a genuine concern for other people's well-being. In a variety of scientific disciplines, fairness is even equated with
altruism and contrasted with
egoism (e.g., De Waal, 1996; Sober & Wilson, 1998)./ more