For thousands of years, Eastern and Western cultures have turned to licorice when the libido is lacking. Licorice contains phytoestrogen sterols, which affect sex hormones (estrogen and testosterone levels), although exactly how and to what degree has not yet been fully determined. Some believe that the strong smell of licorice may be a factor. When Dr. Alan Hirsch of the Chicago Smell and Taste Treatment Research Foundation hit the candy store to find out which smells sexually appealed to people, he found that women were aroused by the smell of (oddly enough) Good n' Plenty.

I also added Hedione too, to seal the deal! Hedione?Although it has long been debated whether humans can actually communicate via pheromones - the chemical signals secreted by animals to help find a mate - Researchers have found that scent of Hedione generates ‘sex-specific activation patterns’ in the nasal tissue which links to the brain. It is the first time that a scent has been known to activate the pheromone receptor VN1R in humans.

Hedione (chemical name methyl dihydro-jasmonate) – derived from the Greek word “hedone”, for fun, pleasure, lust – has a pleasant fresh jasmine-magnolia scent and is used in many perfumes.

It is synthesised from the organic compound methyl jasmonate which was discovered in 1957 and which is important in plants for seed germination, root growth, flowering, fruit ripening, and senescence.

We took the time developing this special soap to perform great and produce a thick rich lather that will make your shave a true pleasure...the rest is up to you. Enjoy this very special, long lasting scented soap puck! We thank you for giving us a shot and would love to hear what you think. Happy Shaving!

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