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Halfspace – the Signals & Engagement Agency for the Sports & Entertainment industries, have today announced the appointment of David Armstrong, the ex-CEO of Wasps Rugby Club, to an advisory board position.

Armstrong, who has previously worked for Diageo and Pepsi, is currently Non-Executive Director and Audit Chair for the World Athletic Championships.

“I am excited to be joining Halfspace at such an exciting time in it’s development,” Armstrong said. “Halfspace offer a genuinely different approach to the marketplace by bringing a complete end-to-end range of services that, starting with deep-level data and insights, clients such as rights holders, federations and brands have never been able find in one place. I look forward to helping Sanjit, Rory and the team on their mission to change the face of sports marketing.”

Halfspace CEO and Co-Founder Sanjit Atwal said, “David has incredible experience in the business of sports and he has already shown his value to our board. We look forward to working with him to bring our advanced marketing intelligence and revenue generating fan engagement to the wider industry.”

Despite only having recently been created by former Squawka CEO & Co-Founder Sanjit Atwal and ex-WPP/Mediacom executive Rory Maxwell, Halfspace are already working with clients in motorsport, football, cycling and cricket as well as verticals such as gaming and talent.

About Halfspace:

Halfspace are the Signals & Engagement Agency for audience driven businesses in industries such as Sports, Media, Music & Entertainment. The team are based in Putney, South-West London and have many years experience with some of the biggest names in the industry. The agency offers a full-service product to the market with a strong focus on audience data to help uncover & activate creative and content-led opportunities. The team offer audience science, creative services, brand strategy, full video and content production, social media strategy and management and global media planning & buying services.