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WASHINGTON DC, July 7, 2017—In an effort to help companies act on commitments to diversity and inclusion, the American Advertising Federation’s (AAF) Mosaic Center is launching “#DiversityInAction,” 20 days of actionable practices designed to increase recruitment, recognition and leadership opportunities for multicultural professionals and to encourage the industry to portray multicultural communities in a realistic way. The campaign will be shared on the AAF’s social media channels beginning Monday, July 10 and concluding Friday, August 4.

The #DiversityInAction campaign is based on the AAF’s Mosaic Principles, a guide for companies and agencies to include common diversity practices that are essential to addressing not only the demands of consumers, but to better reflect society as a whole. Each week, a different Mosaic Principle will be highlighted and each day a new action item will be offered, supported by resources from the AAF, industry professionals and successful diversity initiatives.

“Many companies in our industry have publicly committed to diversity and inclusion and their belief in the Mosaic Principles. #DiversityInAction is designed to move individual executives and corporations from commitment, to action, to tangible results,” says Constance Cannon Frazier, Chief Operating Officer of the AAF.

Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for the value of diversity and inclusion and is committed to helping advertising and media reflect the country’s evolving cultural makeup. The AAF uses a substantial portion of its resources to implement a myriad of programs that promote and advance multiculturalism within the industry including the Mosaic Awards, Mosaic Media Image Awards, Most Promising Multicultural Students program and Mosaic Career Fair and Conference.