Monday, 2 May 2016

How to Effectively boost your Eflyer Results

When it comes to real estate eflyers Real Estate Agents seem to either love them or hate them. And the haters really hate them. However, despite this fact eflyers continue to
be one of the most effective ways to get your m

essage out about a new listing,
open houses, price reductions, etc. Here are a few ways to help you effectively boost your eflyer
results using eflyer best practices:

Subject Line

There are two reasons the subject line of your eflyer is so
important

First of all, the subject line of your eflyer is the first
thing people will see in their inbox. Therefore getting to the point is the
best way to catch the recipients’ attention. Avoid sensationalizing the subject
line and instead focus on the benefit to the agent so they want to read the
rest of your content. This will avoid disappointment if they do decide to read
it. It will also entice those agents who tend to be leery of eflyers to see it
is a legit attempt to reach out and share information about a listing you
really feel their clients will appreciate.

Secondly, the subject line is also the first thing spam
filters read. By avoiding sensationalized subject lines you will also avoid
spam filters. That includes common spam tactics such as using all caps, the use
of misleading words such as free, and adding lots of exclamation marks. Avoiding
these tactics will help to make it clear this is a business email more than a
sales or unsolicited email.

Mailing List

Using best practices for your eflyers can help improve results.

It is no secret that the mailing list you use will help
improve your results. Using a company that updates their email list on a regular
basis is very important to ensure you are not mailing out to a “dead” list. You
want to make sure that when email addresses are collected, they are also
filtering out names of people who have opted out of receiving eflyers.

It is also a good idea to have a list of your own that you
begin to grow through interactions with local agents. The reason this is
important to improve your results is that this group of people are familiar
with your listings and area. They will be glad to check out your eflyer in case
it is something their clients are seeking. This way you are reaching two groups of
agents: Those who know you and those you can get to know.

Follow the Rules

There are a lot of eflyer companies out there promising the world
and these are usually the ones with whom you want to be cautious. There are
very strict rules regarding eflyer campaigns. You want to be certain that the
company you are using adheres to all of them. The rules include:

Having a clearly marked unsubscribe option

Showing the contact information clearly from the person
sending the eflyer

Ensuring that anyone who uses the unsubscribe link has their
email address removed from the mailing list within 48 hours

If any of these rules are broken there is a very good chance
that your eflyers will be blocked by spam filters.

Be Succinct

As an agent you know what other agents are seeking. Make
sure the most important points are covered in your eflyer so they get the big
picture quickly and easily.

Be Professional

Professional photography is a must if you want to show the
property in the best light. Most companies offering easy to use eflyer
templates have designed the templates to accommodate photos taken by a camera
not a cell phone. If you want your eflyer to show well, you want to use the
best quality images and choose the ones that will show off the best features of
the home. In hand with exceptional photography, make sure your virtual tour is
well presented even if it is just with the basics such as smooth transitions, a
logical walk through of the home and music to help set the pace. This will
allow agents to view the home in full and also have a reference to share with
clients.

Following these rules will help increase interest while
avoiding aggressive spam filters.

At Realtour we offer a compliant eflyer service that keeps
an up to date list of agent email addresses while following the rules to ensure
your eflyer is not regarded as spam. Your eflyer always includes a free Bronze
virtual tour making it easy for agents to share the listing with clients. For
your convenience we also offer DIY eflyer services as well as affordable
virtual assistant services to build your eflyers and real estate marketing materials for you.