RANDA Tower: Animation Design Behind the Scenes

technology

December 5, 2012Ben Fieker

We’ve cranked out another RANDA video, this time for their teacher observation product, Tower™. We stuck with the tesselated / triangulated / tangrammed / origami / low-poly style that is consistent with the brand, but decided to flex more of our 3D-ceps.

Just like the imagery, we disseminated the message down to its most primitive, fundamental forms – defining Tower with animation design in slightly over a minute. But here’s the thing – the client liked our animated video so much, they told us they wanted to actually loop it at trade shows, rather than just play it once. In other words, our video is built to play fuheva eva!

Okay, so that was already in the contract. Check out the process video: