The British boy band team up with Nintendo to shoot adverts for the new duo of Pokémon games.
Earlier this week Nintendo UK announced that they are partnering with One Direction, from The X Factor series, to promote Pokémon Black and Pokémon White.

The boy band recently attended the launch for the duo of games in the UK last month and have filmed commercials for the games. The adverts will premiere on British TV this Monday, April 11.[/p]

One Direction's Liam, who has already completed the new games, said that:

Quoted from QUOTE:

We're all huge Pokémon fans now! Zayn and I played it loads when we were younger, but Harry had never really played before we introduced him too it. We all started playing the new version during rehearsal breaks whilst on tour and now we can’t put our consoles down. Niall even takes his to the toilet!

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Check out the video below of One Direction on tour discussing their experiences with the Pokémon series.
[youtube]http://www.youtube.com/watch?v=BTNSAo3hkDo[/youtube]

Well, they are probably good marketing material for a younger audience. And probably meets their budget the best(since they are only like 3rd). It's for promotion now, its not like they are using them for 10 years. By then they would have like 30 other X Factor acts to choose from.

Most of the most talented acts probably aren't keen on working with a corporate anyways, and if they did their fans would all be like "oh my god is selling out!". Besides, those bands probably wouldn't fit in well with the commercials anyways.

Well, they are probably good marketing material for a younger audience. And probably meets their budget the best(since they are only like 3rd). It's for promotion now, its not like they are using them for 10 years. By then they would have like 30 other X Factor acts to choose from.

Most of the most talented acts probably aren't keen on working with a corporate anyways, and if they did their fans would all be like "oh my god is selling out!". Besides, those bands probably wouldn't fit in well with the commercials anyways.

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The advert on TV annoyed the shit out of me, trying to make them look so busy and important o.o.

but trust me, they are probably really good choice for UK audience. Now their fans will be like "awwwww they play pogeymanz.. lets go buy it "