It’s no secret that word-of-mouth advertising is still an extremely effective marketing force for musicians, and nothing has been more potent than the traditional street team. The music technology company Jamplify developed a platform that allows artists to harness that power on the internet by rewarding fans who most actively spread the word with “Scratchbacks,” premiums unique to each artist.

Listen as founders Andy Pickens and Moses Soyoola talk about how they first met while surreptitiously watching an Olympic Soccer game on Moses’s laptop while in economics class. Months later they began creating a platform that focuses on the gamification of sharing an artist’s content online. They discuss how clients like Lynard Skynard and Bruno Mars have leveraged their platform, and of their plans to expand Jamplify beyond one-off marketing campaigns and into a database of influential fans that can be capitalized on time and time again. Exclusively on Between the Liner Notes.