The New Rules of Email Marketing

Email marketing is more powerful than it’s ever been. The past decade was the most exciting decade for marketers…and it’s getting better.

An explosion of new digital technologies pushed us to evolve. But those same technologies can leave a marketers’ head spinning. What’s the right marketing mix? How much should you invest in new channels? Which channel is most effective for acquiring new customers and driving revenue for your business?

Even with the explosion of new technology, marketers keep coming back to email. The reason is clear–for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI [1].

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The Direct Marketing Association of Canada is a leading authority on traditional and digital direct response marketing in Canada.
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