A big challenge with cold email is the number of variables you’re dealing with.

It’s hard to pinpoint what’s wrong if you’re not getting responses.

Here’s a checklist (using the REPLY Method linked here) you can use to fix cold emails that aren’t working:

1️⃣ Low open rate (should be 30-50%+)– A/B test the subject line– Make sure the first line of the email is personalized and relevant (this shows up in the preview on their email client)

2️⃣ Low reply rate (should be 5-10%+)– Share relevant results you’ve created for others (leverage social proof and case studies)– Use an empathy-based approach by leading with the prospect’s challenges– Keep your outreach laser-focused (one CTA, 3-5 sentences or less than 120 words)

3️⃣ Low conversion rate into meetings (should be 3-6%+)– Again, make the CTA clear…try being more specific with the day and time for a call– Call the prospect…if a prospect responds “not interested” pick up the phone and call them. You’ll get a ton of great feedback to improve your messaging.

We use the REPLY Method for writing and troubleshooting cold email messaging. Check it out for a more in-depth guide.