Amazon Worth a Trillion? Advertising May Hold the Key to Growth

The world’s largest online retailer could grow almost a third bigger in the next four years. Amazon.com, Inc. is on track to reach $1 trillion in market capitalization by 2022, according to a sum-of-the-parts analysis from Jefferies analyst Brent Thill. That would be a 29 percent jump from Monday’s valuation of $773.8 billion, already greater than the combined market value of Walmart and Alibaba Group, the next two biggest retailers. Thill sees “plenty of avenues” for Amazon’s revenue to more than double over four years to near $500 billion. The company’s aggressive push to expand its advertising business will be a key driver, as the shift in ad spending to online platforms has helped it grow without needing to compete for dollars with Facebook or Alphabet’s Google. And having “billions of touch points with consumers” helps Amazon distinguish itself from other ad markets, putting it on the path to reach $22 billion in ad revenue by 2022, Thill says, up from about $4 billion last year. Continue reading at AdAge.com