More than $3 million was raised by Bank of America, (RED), and Apple during the special promotion that offered free downloads of U2's "Invisible."
Instead of debuting its very own ad at Sunday's Super Bowl broadcast, Apple teamed up with Bank of America and (RED) for the aforementioned promotion, an ad for which was aired during the Big Game.
Under the promotion, for every download of U2's "Invisible" from Apple's iTunes Store between 12:01 p.m. EST on Feb. 2 and 11:59 p.m. EST on Feb. 3, Bank of America would donate $1 in support of (RED). Founded by U2 frontman Bono, (RED) counts the Global Fund to Fight AIDS, Tuberculosis, and Malaria as its main charitable recipient.
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The Super Bowl ad for the promotion proved a great success in spreading the word as it resulted in more than 1 million downloads in the first hour alone following its airing and more than 3 million downloads during the offer's 24-hour run.
Generating over $3 million from Bank of America in support of (RED), the offer exceeded the banking company's original pledge of up to $2 million in total donations.
U2's "Invisible" is now available to purchase in the iTunes Store for $1.29. But downloading the single still enables costumers to fight AIDS since all proceeds from its sale will be donated to the Global Fund.