The ads appeared in a commemorative edition of Sports Illustrated magazine. The Dominick's ad features its Rancher's Reserve steaks which according to Jordan conflict with his endorsement of steak houses, the Chicago Tribune said. The Jewel ad contains an illustration that inaccurately copies his brand of shoes.

Spokespeople for Jewel, a division of Supervalu, and Safeway-owned Dominick's were unavailable for comment Tuesday.