In defence of the #Kony12 campaign (guest blog)

Abstract

The Invisible Children Kony campaign has succeeded in one important thing. It has sparked a global debate about the best way to mobilise support for human rights action. With brilliant use of film and online social networks it has created a viral phenomenon that has generated huge publicity for the target of bringing the Ugandan war lord to justice. But critics have accused Invisible Children of advocating misguided policies, counter-productive media messaging and misrepresenting and misunderstanding Africa. I agree with those criticisms and I have a few of my own that I have written about here. But in this guest blog, LSE student and former Invisible Children communications worker Bridgette Bugay responds to the criticism of the campaign.