Is it time to refresh your intranet?

Is your intranet a relic of a time before iPhones and social media? Before
employees worked from home and had cat videos to distract them?

The workforce has changed dramatically in recent years, yet few intranets
have changed to reflect that.

If that applies to your organization, you might need an intranet makeover.
Fortunately, the experts at the Intranet Best Practices Conference have a few tricks up
their sleeves to help you solve these problems:

1. Your intranet doesn’t match your brand’s personality.

Lifeless content and a boring design do nothing to strengthen employee
engagement and organizational culture. That’s why JetBlue Airways opted for intranet features and content
that reflect their brand’s fun, playful spirit.

2. Employees have no way to collaborate with each other.

Silos are the enemies of productivity. Cigna relies on
social media tools and employee blogging to keep even large, dispersed
workforces closely connected.

3. No one knows how to use it.

If finding information takes too long, employees will be unlikely to log on
to your intranet. Stanford University uses incentive
programs and grassroots campaigns to show users how to find exactly what
they need quickly.

4. You don’t measure the ROI of your intranet projects.

To gain buy-in for your efforts, you must demonstrate how an outstanding
intranet drives business goals forward. Communicators at Tapestry and Edward Jones stress the
importance of identifying key metrics ahead of time.

Join the experts behind these top intranets on Dec. 4-6 at
IBM’s Boston headquarters. You’ll leave with the practical strategies they
used to create must-visit portals that foster engagement, collaboration and
productivity.