Tuesday, January 24, 2012

Why the Indian wine market is not taking off

With its rising middle class one might expect a growing demand in India for quality wines. But the reverse is the case. Wine volumes fell 15.7 per cent between 2009 and 2010.

China offers a stark contrast. It imports 2.5m cases of Bordeaux a year. India imports only 100,000 cases of wine a year. More is sold to the Maldives which are, of course, a major destination for western tourists.

In the UK consumption per adult of wine is 27.7 litres a year; in China it is 4.5 litres a year; and in India 0.01 litre a year, the equivalent of two teaspoons. Indians also consume less beer, barely one litre per person per year, compared with 23 litres in China, slightly above the world average.

The biggest obstacle to more sales is price which is the result of a punitive tariff on imported wines and spirits of at least 150 per cent. On top of that individual states apply their own taxes which range from 30 to 100 per cent. Gujarat, a state with one of the fastest growing economies, bans the sale of alcohol altogether. Labelling requirements are another obstacle to distribution.

A bilateral trade agreement with the EU is supposed to tackle the issue but talks have been dragging on since 2007 and no deal is in prospect. Mahatma Gandhi's austere doctrine still carries some weight and the government is concerned that cheap alcohol might blight the lives of poor people.

Indian wine has not enjoyed a good reputation, although the Mogul empire in 16th century India was supplied with wine from the High Indus Valley and Afghanistan. Quality wine production has increased with the support of subsidies and low-cost loans, but this has led to an over supply problem.

Wednesday, January 11, 2012

No deal before French and German elections

No deal on CAP reform will be reached until after the French election in 2012 and the German election in 2013 according to Defra minister Caroline Spelman speaking at the Oxford Conference. She also said that Britain was reaching out beyond its traditional allies in Scandinavia and the Netherlands to countries such as Slovakia and Romania to build an alliance against the 'capping' of CAP payments to large farms: CAP reform

Opinion at the Oxford Conference and in polls of farmers was sharply divided on whether British agriculture could flourish outside the EU.

About Me

I started supporting Charlton in 1953 when my father took me to a game (my mother came sometimes as well). My father was born in North Woolwich in 1908 and
had been a Charlton supporter since the 1920s when an older cousin took him. He raised the admission fee by looking after horses while deliveries were made. I now live in Leamington in Warwickshire, but remain a season ticket holder, as was my late wife. Visitors to my CAP blog may be confused by this but, as well as being a Charlton supporter, I am expert on the CAP and the political economy of the food chain. I am also a frequent commentator for UK and international print and broadcast media and wire services on British politics, hence my new blog on the subject.