Today’s broadcasters operate in an increasingly fragmented and competitive arena with enhanced requirements to deliver innovative content experiences to consumers on both traditional STBs and newer connected devices. Relying on partners for business-critical functions, such as encryption, network storage, format re-packaging, content distribution and playout gives little control over the quality for which they will be judged by their viewers.

As a consequence, the broadcaster has very limited visibility of service performance and lacks the aggregated data needed to make prompt decisions to optimize networks, content and drive new business opportunities.

By deploying Edgeware’s VCP, broadcasters can take back control of vital head-end and distribution functions. Collapsing multiple video processing activities, such as repackaging, encryption, recording, storage and playout, into a single, consolidated and high performance platform, Edgeware’s VCP enables broadcasters to cost effectively originate and serve their own OTT services.

As the levels of content and viewers grow, the same platform is easily scaled in the head-end and via distribution of CDN nodes into the broadband service provider networks. The system provides the highest capacity available in the industry and includes state-of-the-art monitoring and analytics tools needed to maintain the highest levels of service quality.

“Broadcasters are reassessing their value proposition in today’s competitive market and are increasingly looking to provide immersive, next generation OTT services,” says Joachim Roos, CEO at Edgeware. “Our VCP gives them an infinitely scalable, cost-effective platform to extend their control to the OTT delivery networks, while enabling vital visibility of critical service quality.”
To learn more about how broadcasters can take back control with VCP Origin, meet Edgeware at IBC, taking place September 11-15, at stand 14.B20 in Amsterdam.

About Edgeware
Edgeware is the leader in video delivery networks, designed to allow operators to monetize video services such as TV Everywhere (TVE), video on demand (VOD), cloud-based catchup TV and Digital Video Recording (Cloud DVR) and wholesale Content Delivery Networking (CDN). Edgeware provides the video origination and delivery systems needed to offer these compelling services across managed and unmanaged networks and to reach any screen, at any time, with any content. Edgeware is headquartered in Stockholm, Sweden, with offices worldwide. For further information, please visit www.edgeware.tv.