About Me

When it comes to B2B marketing, lead gen is king.

Unfortunately, your B2B prospects consider your company as a nuisance at best, especially if you're doing outbound sales. Your audience does NOT welcome your communication. They are busy, overwhelmed with requests and sales calls.

They don’t want anything to do with you. So, if you want to stop your prospects in their buying journey, you must grab their attention with clear,targeted, and compelling content. How you execute depends on the complexity of your product, the length of the sales cycle, and your competition.

Your content should guide your prospects through your lead funnel by answering these three questions:

Who are you?

Why should I care?

Why should I believe you?

If you can explain why what you do will work, then you’ve still got a fighting chance. Make them see the light. Focus on why what you do works while other ways don't. Do it in a distinctive and compelling way.

How do I work with you?

To help design the best strategy that drives ROI, I work with you in answering the following questions: ​​

What is your prospect looking for? Your answer must be relevant to your prospect's request.

What is important to your prospect? Your answer must be tailored to your prospect's reality (needs, worries, benefits).

How can you help your prospect? Your answer must be tangible. Something you can deliver on. Something true. Something you can prove.

My content services revolve around the three core components:

Design a Content Strategy - I would design a strategy that would help you identify the right market, determine their information needs, uncover the paint points that they face, and determine the ROI of potential campaigns.

Content Development + Management - Work with you in creating the right content with my own team. Or help you recruit, train and manage your own team to deliver great content. This can range from ebooks, infographics to blog posts.

Promotion or Distribution of your Content - You've created the content, now you need to promote it. Promoting your content is the other half of the equation. I would work in making sure the content gets in front of your prospects, from co-marketing partnerships, influencer marketing, guest posts and even back-linking for long term SEO campaigns.

Helping teams make better content

Having built a successful creative teams from scratch, I really have learned this the hard way. If there’s a wrong way to do things, I’ve done it. I’ve made mistakes, and I’ve got the battle scars to prove it.

I’ve also created processes and methodologies to help avoid the most common mistakes, to give your content the best chance of success.

I’ve built a portfolio of content that’s received over 14,000 links, 1.4 million likes, and 18 million visits. And I’ve developed the ability to boil the creative process down into clear actionable advice.

I've been involved in content marketing since I've graduated from university over 17 years ago. My successes since then have been:​

Starting a health/fitness magazine for three cities: My first project was starting my health and fitness magazine for three cities. It grew to a paid circulation of 50,000 readers by being inserted in the major newspapers. I was new to the publishing game, however, I learned quickly. I learned how to recruit writers, how to create a content process that delivered quality articles under a tight production schedule, but more importantly, learned how to meeting the needs of advertisers so that they see a ROI in their campaigns. Eventually, the magazine was merged into a local ad agency's portfolio, where I worked for a while as Project Manager handling all internal projects. ​

Built and grew an angel-funded sports newswire service for online casinos: I was the first employee hired to help create and edit sports content to be delivered to sports bookies. I soon realized that I could easily scale the amount of content created and designed a database platform that helped manage it. With additional funding, I had the database implemented, recruited writers and editors internally and soon grew the content output from 0-3000 articles/month in every major sport around the world. We provided online casinos with a turnkey solution of sports content that they can link directly to their websites.

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Content Strategist at a content agency: I joined a content agency where I worked with clients in delivering content as per their marketing needs. From providing strategy to developing content for both B2B and B2C companies. This is where I learned and applied a lot of concepts that drive my marketing philosophies today.

Content Marketing Manager at a SaaS company: Currently, I work at a SaaS company where I create and deliver on our content marketing needs from whitepapers, reports, blog posts and webinars. I've also built our Thought Leader program, recruiting and working with our B2B influencers as part of our content strategy. I've produced our 150-pg ebook on Building a Community for the Video Game Industry, including a 60-pg book on advocate marketing which has been well-received by our prospects. ​​ ​

So how can I help?

What are your frustrations when it comes to creating content? Is there something I can help you with?