Data lockers in the center of atention

A handful of tech startups are competing for a foothold in the emerging market for personal data control products, writes tech.fortune.cnn.com.

According to The World Economic Forum, personal data is the asset class of the twenty-first century; users should essentially view their data like “money in a bank.” Forrester Research (FORR) projects that the nascent business of personal data management is worth billions and could grow substantially over the next 18 to 24 months. In the U.S. alone, over $2 billion is spent annually just collecting consumer data from third-parties. Companies such as Azigo, Mydex, The DataBanker and Personal.com are racing to cash in.

How would these personal data lockers work exactly? Picture a cloud-based “hub” that’s part virtual safe and part personal digital assistant. This hub allows users to manage their online lives and store all their digital stuff: financial information, medical records, movies, music, and so on. Clever software controls access, making sure appropriate elements of a user’s online identity are available to the right, trusted Web sites. Dave Siegel, author of Pull: The Power of the Semantic Web to Transform Your Business, argues these cyber vaults will eventually replace PCs, tablets, iPhones, and Microsoft’s (MSFT) Windows and Apple’s (AAPL) Macintosh operating systems. Yes, Google (GOOG) Android, too.

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