This article describes how to set up the Adform tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

Table of Contents Placeholder

Tag Tips

Uses the following E-Commerce variables

_corder

_csubtotal

_ccurrency

_ccountry

_cprod

_ccat

_cquan

_cprice

DividerTells Adform which character to use to split up the pagename.

The default value is the pipe character "|".

Can be overridden by mapping

Custom variables can be mapped to order-level or product-level.

Possible values are sv[n], svn[n] or var[n] where n is any integer from 0 to 89.

The Purchase step must be mapped using a lookup table.

Step 1: Product View

Step 2: Basket

Step 3: Conversion (thank-you page)

Custom Order / Product Vars

var – Data Object Variable

sv – String Variable

svn – Numeric Variable

Tag Configuration

First, go to Tealium's tag marketplace and add the Adform tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

Tracking Setup ID

Unique Client ID number generated by the Adform system.

Page Name

Unique name for the tracking point.

Use variable mapping to set this dynamically.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable

Description

campaignid

Tracking Setup ID/Campaign ID

page_name

Tracking Point Name/Page Name

divider

Divider

E-Commerce

Variable

Description

order_id

Order ID

Overrides _corder.

order_subtotal

Subtotal

Overrides _csubtotal.

order_status

Order Status

order_currency

Currency

Overrides _ccurrency.

customer_country

Country

Overrides _ccountry.

customer_agegroup

Age Group

customer_gender

Gender

product_id

Array

List of Product IDs

Overrides _cprod.

product_name

Array

List of Names.

Overrides _cprodname.

product_category

Array

List of Categories.

Overrides _ccat.

product_category_id

Array

List of Category IDs.

product_quantity

Array

List of Quantities.

Overrides _cquan.

product_unit_price

Array

List of Prices.

Overrides _cprice.

product_weight

Array

List of Product Weights.

step

Step

Values of 1/ 2/ 3.

Custom Order/Products

Custom variables can be mapped to order-level or product-level. Possible values are sv[n], svn[n] or var[n] where n is any integer from 0 to 89.