We all know that a recommendation from a friend or trusted contact is worth far more than what we hear from an advert or a sales person.

Published by Financial Times Prentice Hall, Recommended shows you new ways of generating referrals which make getting recommended faster, cheaper and more valuable.If you don't have an effective strategy in place you are missing out on the most powerful and least expensive way of generating new business.

Why You Need to Get Recommended

What is a referral? The role of networking. Why current approaches don't work.

The Foundation of the Ultimate Referrals Strategy

How trust is developed. Do people understand how to refer you? Who has the best opportunity to refer you?

How Your Network Can Help You Generate Referrals

The role of Six Degrees of Separation. Where will your referrals come from? Selecting the right networking groups.

Tools You Can Use

LinkedIn as a referral tool. The Referral Book. Results you can rely on.

A business networking strategist, Andy Lopata works with companies on how to use networking tools to develop their businesses. Andy was called one of Europeâ€™s leading business networking strategists by the Financial Times and â€˜A true master of networkingâ€™ by The Independent.

Andy is the author of three books on networking, as well as a blogger for The Huffington Post. He co-presents The Global Networking Show once a month with BNI Founder Ivan Misner.
Andyâ€™s second book â€˜â€¦and Death Came Third!â€™ reached number two on Amazon on launch, while his third book â€˜Recommended: How to Sell Through Networking and Referralsâ€™ reached number one in the business charts at WH Smith Travel shops and has been translated into Spanish and Chinese.

For eight years until 2008, Andy was Managing Director of one of the UKâ€™s largest business referral networks. Andy has since spoken internationally and worked with companies from one-man bands to organisations such as Deloitte, HSBC, Federation of Small Businesses (FSB) and St Jamesâ€™ Place to help them realise the full potential from their networking.
He is a Fellow and a former vice-president of the Professional Speaking Association