CureFit to expand online-to-offline play with food outlets

Health and fitness startup CureFit, which is led by Myntra co-founder Mukesh Bansal and former Flipkart executive Ankit Nagori, will launch two quick-service restaurants in what is likely an expansion of its online-to-offline business strategy.

The Economic Times, which reported the development, said that the two-year-old venture will start the two food outlets in Bengaluru over the next four to six weeks.

Nagori, co-founder of the venture, told ET that the move is currently a pilot and that CureFit will take a call on expansion based on the outcome.

“Our proposition is that people should find healthier ways to eat wherever they are. This is why having an outdoor presence is important,” Nagori said.

An email query, a text message and a phonecall to Nagori seeking more information on the new initiative did not immediately elicit a response.

This rapid expansion was reflected in CureFit’s financials for the first full financial year since it started operations. The company posted net sales of Rs 3 crore in the financial year 2016-17, but it recorded losses of Rs 17.98 crore as its expenditure stood at Rs 21.87 crore.