The Ford Developer Conference will be held in conjunction with the annual Further with Ford trend conference that takes place in Dearborn, Mich.

'More than ever, consumers are getting organized, entertained and informed through their Internet-connected smartphones and tablets,' said Jim Farley, Ford executive vice president, global marketing, sales and service and Lincoln. 'Drivers expect to be able to take advantage of that capability in the car, and Ford SYNC AppLink is the industry-leading platform for accessing apps while keeping eyes on the road and hands on the wheel.'
Ford SYNC AppLink is already on the road in more than 1.5 million vehicles in North America, and will launch globally in Europe and Asia later this year. Last week, Ford announced 3.4 million more SYNC-equipped vehicles currently on the road will qualify for a downloadable upgrade to add AppLink capability later this year, making it the industry's leading automotive app platform due to its widespread availability and global growth potential.

At the 2013 International CES, Ford announced public availability of the application programming interfaces (APIs) for SYNC AppLink, which has enabled any developer to integrate an app with Ford vehicles. Shortly afterward, Ford contributed the SYNC AppLink code to the open-source GENIVI SmartDeviceLink project, enabling the platform to become an industry standard that can be used freely by any manufacturer or supplier.

'Ford is committed to helping developers grow the in-vehicle mobile app ecosystem,' said Raj Nair, Ford group vice president, global product development. 'Driving toward an industry standard and taking steps that give developers direct access to the tools and technical experts to be successful are just the latest examples of our commitment to lead in development of the truly connected car.'
App developers will be able to attend sessions led by Ford Developer Program leaders, current AppLink partners and guest speakers to gain valuable insight into such topics as:
.Development and validation of AppLink apps
.Best uses for AppLink application programming interfaces
.Accessing vehicle data to create compelling new app features
.Global AppLink opportunities
.Contests and hacking challenges
Ford AppLink engineers and business development staff will be on hand throughout the conference collecting feedback on the system, as well as considering potential avenues for development of the platform going forward.

'We see our support as a virtuous circle with an open platform that developers can build on to expand the ecosystem - thus encouraging a common platform and benefiting all drivers,' added Nair.

Prior to the conference, Ford is encouraging the developer community to further innovate through a Developer Tools Giveaway. Ford will award SYNC Technology Development Kits for the app ideas that best exhibit use of the enhanced AppLink functionality and new APIs that were recently released to developers.

New capabilities in the next generation of Ford SYNC AppLink include:
.The ability to read a variety of real-time vehicle data through the AppLink interface such as speed, acceleration, odometer and location. These data can be used by connected apps to further personalize the driving experience. For example, developers can take advantage of the more accurate GPS signal from the car to provide upgraded location-based apps, while other signals can be used to track and manage vehicle usage, service intervals, fuel efficiency and much more
.With voice pass-through, developers no longer need to load a set of voice commands into the vehicle audio system for recognition by the SYNC voice engine. Voice pass-through passes the driver's audio directly to the app for recognition by the same on-device or cloud-powered engine used when not connected to the vehicle. This will give drivers a more consistent user experience, whether using the app in or out of the car
.Apps will now launch faster in the car thanks to simplified menus for voice commands. Drivers can now launch apps on their mobile device by pressing the SYNC voice button on the steering wheel and just saying the name of the app without having to say 'Mobile applications' first
.Developers can now provide background notifications to drivers that are read aloud on the audio system. Alerts for severe weather or traffic conditions can be provided by apps on a connected device even when no apps are active through AppLink, such as when listening to the radio or a CD
The winning developers will earn a package including a Technology Development Kit that can be used to test apps just like they would inside of a car. In addition, developers will receive dedicated support time with Ford SYNC AppLink engineers to help with creation of their app and with consideration for approval and launch. Submissions will be judged on innovation, originality and suitability for in-vehicle use. Developers can visit the Ford developer tools giveaway page, https://developer.ford.com/pages/developer-contest, to submit ideas by Feb. 7, 2014.