UK birthday girl Rita Ora definitely marches to the beat of her own drum. She draws her music influences from a wide range of entertainers, from Celine Dion to Tina Turner, and her talents have been endorsed by superstar mentor Beyoncé. And her duly noted funky street style is influenced by none other than Gwen Stefani.

Rita isn’t the only new girl on the block currently praised as fashion’s latest obsession. Harlem native Azealia Banks and Australian hip-hop artist Iggy Azalea are also making names for themselves in the industry, and secured endorsements from fashion brands such as ASOS and Holland Eyewear.

But in an era when everyone is trying hard to stand out are these three new artist fashion’s future or a fashion fail? Click through the gallery and decide.