Why do some push themselves to deliver the best and others are good with good enough? What is it about the human psyche that pushes some to strive beyond good to excellent? Psychologists tell us that it is a convoluted web of past experiences, motivation and neurological make-ups that churn out individuals who constantly go above and beyond in every role they have in life, who are driven by achievement and being the best. There are multiple reasons for this drive to excel and not all of them may be what you would initially think.

In fact, it is not the actual failure that they are so opposed to, but the shame that accompanies it. These are individuals who usually care deeply about what others think of them. Certain messages are conveyed to the self when failure occurs, which motivate success in an attempt to avoid acknowledging them. Failure can lead one to have a sense of unworthiness and an expectation of abandonment or an unrealistic fear of complete ruin. In a paradoxical way, the desire to avoid a negative state or emotional experience is the impetus for achievement of your goals and great success.

Neurologists provide us with explanations that are rooted in the brain. When it comes specifically to motivation, one of the most important neurotransmitters is dopamine. Dopamine is one of the chemical signals that passes information from one neuron to the next. When dopamine is released from the first neuron, it floats between the synapses. Since dopamine is released before we ever receive a reward, its real job is to encourage us to act. It motivates us to achieve, while avoiding something negative. A team of Scientists at Vanderbilt found that the “go-getters” simply had higher levels of dopamine in the reward and motivation portions of the brain.

Those who do not hold advanced degrees with the letters Ph.D. or M.D. after their names suggest that the reasons for success are much simpler. People who are successful make decisions and choose to take action more quickly. This increase their chances of success simply because they have tried more options. They convince themselves to take on tasks they don’t want to do. Instead of avoiding them, they just power through them. Inevitably this increases their odds of a successful outcomes. Just getting started in half the battle. Prioritization and focus also play a role. Those individuals who are able to look down a list of to-do’s and quickly prioritize what is the most important, and then able to focus their attention on that task until completion, again increase their odds of success. Distraction is a key reason many people don’t succeed. They choose to be a little bit accomplished in a number of different areas, but never follow through to the end on the one important goal. Lastly, a big dose of positivity can go a long ways to accomplishing what you set out to do. People who are successful see themselves as successful at the beginning of the project. They begin with the end in mind and have a good grasp on what success is going to look like.

Whether you believe success is driven by the fear of shame associated with failure, the amount of dopamine in certain centers of the brain or by the simple decisions you make on a daily basis, remember, if you are not willing to risk the usual, you will have to settle for the ordinary. Jim Rohn

I can find no single person to credit for designing the term “The Workforce of One” but it is a concept that has intrigued me since I heard it 5+ years ago. It reminded me very much of the concepts that Todd Rose espouses in his book “The End of Average”. When you design a system, a training program, a performance management program for the “average” employee, you design it for no one, because, in fact, there is no average employee. It talks about embracing individuality and using it to our advantage in a world where everyone strives to be the same. The applications for this approach in Human Resources are enormous. Human behavior is fluid, not fixed, which means we must accommodate individuality into our programs. That uniqueness can mean different employees or it can mean the difference in one employee over time.

Companies and marketers have long understood the need to treat their customers as individuals, thus the practice of dropping cookies, so that the car you looked for yesterday shows up in ads on other websites you visit today. Your buying experiences are personalized for you. However, organizations have been primarily engaged in a one size fits all approach when developing their training programs. People now expect—even demand— customization in the workplace because they’ve experienced it in their everyday lives as consumers.

The benefits of customizing for employees are many including:

Increases in workforce performance and productivity

Enhanced employee engagement

Increase in the skill set value of the existing employee base

Attraction of the most talented employees

Access to a more diverse candidate pool

Use resources more effectively through targeted investments of HR dollars

Adapt more quickly to changes in the environment

HR professionals will need to develop the kinds of skills that marketers use currently to excel at customization, and they’ll have to become just as adept at using technology to support the customization. Finally, they will need to find new ways to unite employees behind the organization even as employees have more diverse, personalized experiences in the workplace. HR may have a dedicated analytics group, just as marketing does, as well as people and resources focused on coaching employees in how to make the most of their customized work experiences. HR staff dedicated to represent the needs of each employee segment may also emerge, a guide so to speak chosen for that particular type of employees.

There are many tools on the market that purport to accurately measure the customer experience. They focus on such topics as action management, customer segmentation, feedback management, sentiment analysis and trend analysis, just to name a few. Then there are whole CRM systems whose goal it is to manage a company’s interaction with current and future customers. The CRM approach tries to analyze data about customers’ history with a company, in order to better improve business relationships with customers, specifically focusing on retaining customers, in order to drive sales growth. If we want to understand the employee experience, we have to pursue it with the same gusto and metrics that we do our customer experiences. In general, great experiences don’t just happen, they have to be consciously designed.

We need to start with the belief that a strong correlation exists between the quality of the employee experience and work productivity, which ultimately drives engagement and, hopefully, the delivery of more value to your end customer. However, there are challenges around measuring workforce experience because no single person, department or function owns the whole experience. Organizations use many tools to understand the experiences, positive or negative, their employees are having — pulse surveys like Waggl, annual employee surveys, quarterly or annual performance reviews incorporating self-reviews, weekly management meetings, talent and succession planning, town hall meetings and so on. The issue is that these tools and the feedback received from them can offer a fragmented and often misleading view of how good the employee experience is.

Forrester has a Workforce Experience Model that is worth reviewing. It is built around Engagement, Productivity and Impact. The only issue I would take with their assumptions is that I believe productivity actually drives engagement and not the other way around.

Productivity

Being able to measure productivity assumes that you have done studies to understand what acceptable levels of productivity are by function. It isn’t the measuring piece that is difficult, it is understanding and creating the “what” to measure and the scale that makes it challenging.

Engagement

An engaged workforce willingly invests time and energy in the success of the business and the degree of engagement will impact business results. Everyone has discretionary engagement that they may choose to deploy at their job or elsewhere. Your mission is to ensure that it is deployed at the job to the benefit of the customers. To my point, Daniel Pink’s secret to high performance and satisfaction – the deeply human need to direct our own lives (autonomy), the desire to get better at something that matters (mastery) and the yearning to do what we do in the service of something larger than ourselves (purpose).

Impact

The positive business outcome of productive, engaged employees is a loyal customer. Customer-facing employees, customer service, for example, have the greatest potential direct impact on the customer experience and satisfaction. What about those employees that don’t usually engage with customers directly, like Accounting, Finance or HR, where the potential for positive impact on customer experience is harder to quantify? They know how the processes really work in your organization and may be the best ones to identify and rectify problems for customers quickly.

The conventional eNPS (Employee Net Promoter Score) is a standardized tool that you could benchmark your organization against year over year and, benchmark your ratings against other companies of your size or in your industry. The issue is that it is one question and for most of us, does not really provide value when wanting to delve into the specifics. There are also multiple surveys you can conduct through Fortune, OC Register or other organizations, but they are quite expensive and questions can be tailored so they do not provide an apples to apples comparison across organizations. Eventually, it would be great to have an industry accepted employee engagement scale that could be used to drive the employee experience and, ultimately the customer experience.

I was recently featured in a Forbes article on recruiting. You can find an excerpt from the article below. For the full article, click here.

“6. Automation

In order to stand out, you need to be ahead of the trends. Experience in and being able to talk intelligently about AI and RPA ( Robotic Process Automation) is important in any field to which you are applying. Ensure that you have some examples of how AI has streamlined a process, created efficiencies and delivered measurable results. Discuss what you were able to achieve by freeing up resources. – Sherrie Suski, Tricon American Homes”

We recently embarked on a fact-finding mission around workplace certifications. I felt strongly that we had done an amazing job internally creating a world class work environment for our employees who are spread out over 10 states and 19 different locations, but few outside of the company were aware of that. In today’s competitive global job market, being a well-known organization or having a famous consumer brand name is not enough to attract and retain top talent. Organizations need to build an agile and connected workplace, create amazing employee experiences, nurture feedback and dialogue, actively focus on innovation, and embed their businesses into the future.

Types of certifications

Great Place to Work

This is a certification connected to Fortune. The survey is actually conducted by their research partner, Great Place TO work. The survey is made up of about 60 questions and an additional lengthy questionnaire needs to be completed by Human Resources. They tell you 4 hours, but we easily spent 5-10X that. Should be fortune- ate (😊) enough to be certified, this opens up the door for you to participate throughout the year in a number of other certifications including: Top 100 Companies, Best workplaces for Diversity, Best Workplaces for Parents, Small & Medium companies, People’s Companies that Care Best workplaces for Millennials, just to name a few.

Aon Best Employers

The program salutes the achievements made by organizations that create sustainable competitive advantage through their people. Aon Best Employers program looks into the health of your organization from the inside, using the most objective measure possible – your employees’ opinion. Backed by more than 18 years’ worth of data on employee experience, Aon Best Employers program measures and recognizes extraordinary employers. It differentiates on people factors which are the key to success: high employee engagement, profound agility, engaging leadership and maniacal talent focus. Aon looks at 4 key areas: Engagement, Agility, Engaging Leadership, and Talent Focus. They offer both a ready to use on-line survey, as well as a tailored engagement survey that you can customize.

Glassdoor Best Places to Work

Although considered a necessary evil by many to whom I have spoken, there is no arguing that prospective employees turn to Glassdoor to see what others are saying on the inside. Glassdoor automatically selects those employers that obtain the highest average number of stars given in the reviews by their own employees. I am proud to say we are at a 4.6, but 1/10th lower than we needed to be to win a Best Small & Medium Places to Work for 2018.

Next time we will talk about the reasons why, both internally and externally it makes sense to participate in Work Place certifications.

2019 is the year that the Millennials, or Generation Y as they are sometimes referred to, will overtake the Baby Boomers. Their numbers will top 73 million while we see the Baby Boomer population in the US decreases to 72 Million. Those staggering realities have far reaching impacts across consumption trends, housing and employment, just to name a few. It is less about being classified as the generation who wants to know “what’s in it for me” than about the impact their shear numbers will have on shaping our economy.

Morgan Stanley recently published their research in the ReShape US Housing brief that outlines the dwindling demand for single family homes purchases and the uptick in the long term rental markets, especially the single family home market, as the Millennial population moves through their lifecycle from the freewheeling singles to the couples with kids, looking for a little more space. The millennial population has long been thought to diverge from the baby boomers in their lust for purchasing a “permanent” home. This generation seems content with the flexibility that a rental home provides, and while many will start out in apartments, as the generations that preceded them did, most will eventually be in search of a single family home to rent. The lack of permanency that is dictated by the desire and decision to rent instead of own has implications in the workplace as well. The millennial generation is less likely to expect to stay in a position for a decade or more. In fact, most millennials expect to have 15-20 jobs over the course of their careers and a full 91% of millennials expect to stay in a job less than 3 years. Part of what drives that ability to move frequently is their decision to rent instead of own their own homes.

So how do employers provide opportunities to appeal to a generation that does not value permanency, stability and the status quo? The millennials are the first generation to grow up digesting and assimilating mass quantities of information at a time. Therefore, it’s important to make sure your content captures millennial’s attention and then keeps it. Communicate through multiple touch points, with emails as a last resort. Use text blasts, contests and social media sites to communicate.

Ensure that both programs and communications are tailored for the individual. The millennial population is not used to a one size fits all approach. They are used to having campaigns tailored exclusively to them based on past buying or search habits. Ensure your programs are capable of the same. Jellyvision has a wonderful tool where ALEX, a bot, walks each person through their own health insurance open enrollment based on their unique needs and their answers to questions pondered on their behalf. Our research has shown not only wide acceptance of these types of tools but that first year participation rates were over 72%.

It is approaches like the above that will both individualize the message and capture the attention of a generation that values an engaging experience over the stability and predictability of the status quo

Predicting a candidate’s success on the job used to be primarily focused on whether they had experience doing the job you were interviewing for and whether you could accurately discern if they had been successful. Little thought was given to behavioral or cognitive attributes or specific job competencies that differentiated one position from the next. Fortunately, those days are far behind us.

In today’s world we have a vast array of tools to better predict candidate success including assessments, behaviorally based interview techniques, established company core competencies. While these tools are valuable in terms of prediction capabilities, we also need a model to evaluate whether our predictions are accurate or not and allow us to tweak the models going forward.

Behavioral assessments

There are many behavioral assessment tools on the market today. Some have been around for decades like the DiSC. Others are newer onto the scene like the Predictive Index. Some are a quick 10-minute assessment which give a solid overview of the candidate’s personality match to the position and others, like the Hogan are in in-depth 3 hours assessment that enables employers to assess personality in the workplace. Additionally, these assessments measure personality characteristics, characteristics under stress, risk of career derailment, core values, and cognitive style

Cognitive assessments

Cognitive assessments are not necessarily appropriate for every job. While they are not IQ tests, many measure the candidate’s ability to quickly learn information and to adapt to changing circumstances. The general pre-employment aptitude test that measures problem-solving abilities, learning skills, and critical thinking. The thought being that the quicker a person can get up to speed in a job, the more quickly they can start contributing to the organization.

Behaviorally based interviews

Structured or behaviorally based interviewing has long been thought to be a better predictor of success on the job than either yes/no types of questions or those that do not require a candidate to tell you what they did or would have done in a specific situation. Behavioral interview questions focus on how you handled various work situations in the past. Your response will reveal your skills, abilities, and personality. The logic behind this interview tactic is that your behavior in the past reflects and predicts how you will behave in the future

Core competencies by position

Not all positions require the same set of competencies to be successful. That is why it is important that interview guides be developed for each position that specifically state and ask you to comment on and rate a candidate’s suitability for the position relative to each core competency.

Once the candidate has been selected for the position, additional work needs to be set in motion to assess whether they are truly successful on the job. Success can be measured by your Performance Management systems, your talent or succession planning platform, which measures potential, or a combination of both. Once data has been collected over time, you will be able to better predict an individual candidates’ likelihood of success in a particular position.

People Analytics is about using a data-driven approach to inform your people practices, programs and processes. Analytical techniques, ranging from reporting and metrics to predictive analytics to experimental research can help you uncover new insights, solve people problems and direct your HR actions. People analytics can help you to understand how knowledge of social and data sciences can help you make more informed, objective people decisions. The mindset shift that needs to occur is moving from a reporting of lag measures, like employee turnover, to a reporting on lead measures, like employee engagement or satisfaction and eventually to forecasting to being able to predict turnover down to the individual level.

In a recent Deloitte survey on the topic, they found a mature analytics approach is not possible without data accuracy, security and consistency. Things that many organizations struggle with. Therefore, your first step has to be to define which data you want to use, ensure that the data is as clean as possible and decide how you will capture that data. The top drivers of people analytics maturity were:

Mature organizations are 2x more likely to have a data council responsible for data governance.

Mature organizations are 3x more likely to have strong partnerships with business units and corporate functions.

Mature organizations are 3x more likely to have an organizational culture of data-driven decision-making.

The problem is not just “having the data” but “knowing how to use it” and understanding how to explain it, visualize it, and put it into action in front of a business leader. HR leaders and their teams are expected to be knowledgeable enough in the use of statistics to be able to understand the data, determine the trends and make well thought out recommendations to improve the business.

Here is a great example of a trend that HR can be on the forefront of and lead the business!

Often times the task of “creating” the culture falls to the HR team. The team struggles with not only how to architect the culture, but have a difficult time envisioning what that will look like in the context of their own organizations and what day to day actions to take to reinforce and embrace that culture. Should they focus on defining values, creating wrap around programs or instituting perks? The answer is, as in many situations, it depends.

Perhaps the first place to start is understanding your external branding. It is important that your internal branding around culture flow directly from your external branding. It is difficult to create an internal brand exclusive of a complete understanding of an external brand. Start here with your marketing team to fully understand what the differentiators are in the market and how they brand the company externally.

Next, think about what is important to your workforce and the culture you want your employees to talk about when describing your company.

Comparably, is a platform to provide anonymous and comprehensive data on compensation, and insights into work culture. They give employees the knowledge they need to take control of their experience at work, to build awareness about workplace transparency, and to make work better. Some of the categories they focus on are:

Diversity and Inclusion

Diversity and inclusion are important for every organization. Diverse companies are more innovative. having employees from diverse backgrounds brings different ideas to the table, preventing “groupthink” and promoting innovation. A diverse workforce ensures that some employees will be analytical, while others will have more creative propensities. Diverse approaches to the same problem generate new insights and enhance efficiency. 80 percent of people in a recent Universum https://universumglobal.com/about/ survey (including 85 percent of women) felt it was important that an employer “engages in creating a diverse and inclusive workplace.

Professional Development

Employees today have an expectation of their careers providing not only a paycheck but an opportunity for growth and development as well. A goal to shoot for “Training is always available, and you have the opportunity to work on projects outside your day to day role and grow your skill set. This is especially highlighted with career progression”. Companies should shoot for at least 20% of their positions being filled from within as employee promotions. A lofty goal would be 50%.

Work-Life Balance

Flexible schedules, telecommuting and PTO can all contribute to a healthy work life balance. However, employees need to see that the management team is modeling these behaviors before they are likely comfortable taking advantage of them themselves. Some other ideas include sponsoring events where employees family members are encouraged to join in, offering part time or job share positions.

Perks and Benefits

No conversation on culture would be complete without discussing perks and benefits. Some of the usual benefits are on the list like company provided health insurance with affordable employee contributions and PTO ( but not unlimited). Studies routinely show that employees do not like unlimited PTO because very few actually feel like they can use it. Wellness initiatives are another popular perk in 2019. Most of these platforms provide gamification opportunities for bringing teams and workforces together in fun competition.

The most important aspect of consciously creating a culture is that you create one that is unique to your company and the employees you serve.

Defensiveness is defined as the quality of being anxious to avoid criticism and/or the behavior intended to defend or protect. Some have even defined it as reacting with a war mentality to a non-war issue. While none of us relishes criticism, it is a necessary part of growth. To be able to see ourselves as others see us is a gift that allows us to leave old habits behind and adopt new, healthier ways of having relationships with others.

An Open Heart

Changing defensive behavior stars with being able to listen with an open heart to what is being said. Assume the person has your best interests in mind and is sharing something that you need to hear. Try and clear you mind so that you are truly listening and not rehearsing your next defensive statement in your mind while they are speaking.

Express Your Feelings

Being able to openly express your feelings is requisite to becoming less defensive. Letting people know in a calm manner when they have upset you is not being defensive. Lashing out with an inflammatory statement is.

Building Trust

Working through conflict builds trust in any relationship. It assures both partners that they can trust each other; they can be honest and acknowledge that any relationship is a work in progress, not fixed or defined on just one person’s terms or one moment in time.

Toxic Comments

Bottom line: if we don’t learn how to deal with our grievances head on, inevitably we deal with them indirectly, most often in more toxic forms: by teasing or making snide comments, holding grudges, or by growing more indifferent over time.

Of course, it’s difficult to give and receive healthy criticism if we’re clinging to a defensive attitude. If you feel yourself become defensive, try to see if you can simply acknowledge it, and work through the conflict as honestly and generously as possible.

Self- esteem

Temperament, history, and, most importantly self-esteem can impact how we respond to criticism. Some people have so much negative self talk occurring in their heads that they feel they just can’t accept any more from someone else. Realizing that just because someone is criticizing one issue, does not mean you are a bad person overall is key to building better relationships

People who are more prone to defensiveness may perceive an attack in certain situations in which people with resilient and calm temperaments would perceive none. Experiment with viewing the situation from different vantage points.

Overall, defensiveness in life will hold you back from building better relationships and from growing as an individual