Moov Benin identified that the need of repeating the success of Moovcash of Moov IVC was inevitable.

NPH Solution

Newsphone organized and executed a mobile marketing campaign under the concept of "Moovcash" but localized and adapted to local markets trends. Every day a lucky winner won 1 million FCFA and every week one participant was awarded with the big prize of 2 million FCFA. A strategic design of the communication policy with Tv, Radio, Print, Internet and Bulk SMS created great buzz around the campaign.

Achievements

Brand awareness along with generated revenue compose the effectiveness of the project.