Jeroen Verhoeven

Jeroen is known for creating challenging works that are hard to categorise, existing on the fine line between fine art, product and industrial design. His pieces often combine cutting edge technology with classical forms and are rendered using everyday materials. Inspired by his methodology we chose laser cutting as our process and designed a bespoke typeface. Importantly the forms of this font reveal the process used to create it; the line weight being the same thickness as the laser used to cut it. We choose a neutral and familiar manilla board to cut our type into. For the after party invite we referenced the polished steel used in the main show- piece and designed a small bespoke metal card laser etched with the information for the after party and cut to the profile of Jeroen. This clipped directly onto the main invite with the profile of Jeroen’s head peering around at the word curious.