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Press Release

New solution provides communication service providers content
transfer and automatic cloud set up for subscribers

BRIDGEWATER, N.J.--(BUSINESS WIRE)--Apr. 29, 2015--
Synchronoss
Technologies, Inc. (NASDAQ: SNCR), the mobile innovation leader that
provides cloud solutions and software-based activation for mobile
carriers, retailers and OEMs around the world, today announced the
integration of two of its core Cloud products, SynchronossPersonal
Cloud™ and SynchronossMobile
Content Transfer™. The newly combined white-label solution enables
communications service providers (CSPs) to automatically create a cloud
account when they transfer subscriber content safely from one handset to
another. This industry-first solution provides a value-add mobile
customer experience and drives adoption of CSP-branded cloud services,
while enabling subscribers to easily take their cloud content with them
from device to device.

CSPs are giving their subscribers easier access to device upgrades,
which is creating an opportunity for a carrier sponsored customer
experience to ensure the continuity and security of a subscriber’s
content getting from their old device to their new device. The newly
combined solution addresses this need through the integration of
Synchronoss’ award-winning Synchronoss Personal Cloud product serving 75
percent of the global Carrier personal cloud market with their
Synchronoss Mobile Content Transfer product, which is in use by more
than 5,000 retail stores worldwide.

Synchronoss’ Personal Cloud provides the ability to access, sync, and
manage content from any device on any network; while Synchronoss Mobile
Content Transfer ensures a secure, fast, wireless transfer of personal
content across operating system, device and network. Integrating
Personal Cloud account provisioning during the Mobile Content Transfer
process enables automatic syncing of subscribers’ content, applications
and services at the moment devices are upgraded or activated, driving
immediate cloud adoption at unprecedented rates. Over time, this enables
carriers to engage and monetize the cloud beyond a cost center.
Subscribers benefit from getting peace of mind and the ability to store
more content on their new devices.

Without a branded solution, carriers’ only alternative is over-the-top
(OTT) personal cloud services, which are primarily a file-centric
storage facility and give the CSP little to no control compared to a
device centric utility that can enable a service provider’s managed
device experience. The new Synchronoss solution is the only offering
available today that empowers CSPs to deliver an integrated content
transfer and cloud service from the moment a device is activated.

“As subscribers upgrade to new devices faster than ever before, CSPs use
Synchronoss Mobile Content Transfer to facilitate a carrier-branded
experience, making the transfer of subscriber content from one device to
another as seamless as possible,” said Daniel Rizer, EVP, Product
Management & Business Development at Synchronoss. “By combining Mobile
Content Transfer and Personal Cloud, CSPs can now use the transfer
experience to establish a personal cloud account so a user’s content
isn’t just transferred from one device to another, it’s also stored and
protected in the cloud. For a carrier, this solution helps drive cloud
service adoption as each new device transfer creates a cloud customer.”

According to a survey of service providers conducted by Pyramid
Research, 60 percent agreed that personal cloud services will become
more important than a user's primary device over the next few years. And
operators are making a huge push into the personal cloud market to
reclaim customers, garner additional revenue streams, and differentiate
their services and value; for this Pyramid forecasts a CAGR of 25
percent between 2013 and 2018.

Unmatched Benefits for Communication Service Providers:

Until now, transferring content to the cloud has been a slow and
cumbersome process requiring the user to activate the transfer process,
input settings manually, migrate content, and sync content. Synchronoss
has transformed this process by providing one unified application for
transferring content, registering to the cloud, and securing,
maintaining and updating content. As a result of this automatic process,
every new device has the capability to generate a new cloud user.

The advanced features of the Synchronoss solution offers CSPs a number
of benefits:

Cloud auto-enrollment drives adoption by enabling content
transfer to the cloud from nearly any mobile device, and most
operating systems.

Push notifications drive increased personal cloud usage by
allowing providers to engage with users by, for example, letting them
know a new, pre-organized, ready-made smart photo album based on geo
location has been created and is ready to share.

Custom application seeding from the cloud during content transfer,
even to device operating systems that do not allow pre-loading, create
further adoption and monetization opportunities.

Reporting and usability features provide further benefits,
including:

Wi-Fi Direct support for connecting and transferring content
without relying on network connectivity.

Data-driven, in-app user feedback.

About Synchronoss Technologies, Inc.

Synchronoss Technologies (NASDAQ: SNCR) is the mobile innovation leader
that provides personal cloud solutions and software-based activation for
connected devices across the globe. The company’s proven and scalable
technology solutions allow customers to connect, synchronize and
activate connected devices and services that empower enterprises and
consumers to live in a connected world. For more information visit us
at: www.synchronoss.com.

The Synchronoss logo and Synchronoss are trademarks of Synchronoss
Technologies, Inc. All other trademarks are property of their respective
owners.