Monday, July 27, 2015

Heavy on fashion talks to Sheena Sujan

Hello all my fashion divas and gurus! I am so happy to bring you an exclusive interview with entrepreneur, international model, and founder of luxury brand Sheena Sujan. I am always looking for new brands to find in fashion and beauty. It was a real treat when I has the chance to meet a creator making her way into both industries! So with out further ado, Here is Heavy on Fashion Talks to Sheena Sujan.

Tell me a little about yourself.

Where are you from?

Mumbai, India

What's your educational background? ​

Sheena Sujan: I graduated from UCLA with my bachelor's degree in history at the age of 19. I then went on to obtain my Master's degree in business (M.B.A.) from Northeastern University, which is located in Boston, MA.

What do you like to do in your free time besides being an entrepreneur?​

Sheena Sujan: When I have free time, which is very rare, I thoroughly enjoy traveling and learning about different cultures. In addition, I enjoy reading, baking and catching up on my favourite TV shows.

So lets talk about the Sheena Sujan collection. How did it start?

Sheena Sujan: It started as a need in the beauty industry. I noticed that there were a lot of products out there, which could be quite intimidating to the everyday consumer. I wanted to create a small collection, which didn't include every other product under the sun. Instead, our customers feel safe knowing that their favourite Sheena Sujan products will be there year after year. This allows them to become familiar with the brand and gain our trust.

What makes Sheens Sujan unique from other lines in the industry?

Sheena Sujan: For one, Sheena Sujan Cosmetics are made right here in the U.S.A. Moreover, our products are marketed to the edgy and flirtatious sophisticated, modern woman. The Sheena Sujan woman is bold and beautiful. She's confident and full of sass.

How would you define the style your line exemplifies?

Sheena Sujan: The style Sheena Sujan Cosmetics exudes is one of colour. Our key brand colours are gold, pink and black. I chose these three main colours because I wanted women to feel sexy, beautiful, and confident every time they wore our brand.

Where do you get your inspiration for the Sheena Sujan collection?

Sheena Sujan: I get my inspiration from studying women in history. I love to take the styles from the 1920's, 30, 40's and even 50's, and translate them into the "Sheena Sujan" woman.

What do you hope to have achieved in the industry, 10 years from now?

Sheena Sujan: Oh wow! In ten years from now, I hope to create a globally recognized brand. My goal is to help women from all over the world unleash their inner beauty through my collection.

So lets talk about your journey venturing into your own business.

Name one of most impactful events that help you start your entrepreneur career?

Sheena Sujan: One of the most memorable events that helped me start my career as an entrepreneur was literally losing over $6k that my parents' had gifted me after graduating college. I didn't know what I was doing and basically spent every penny of it on useless items that I thought I needed to start a business. After realizing what I had done, I immediately recognized the need of a formal education in business. A few months later, I applied to Northeastern University's executive MBA program and started my journey to become a successful entrepreneur.

What is your favorite part about being an entrepreneur?

Sheena Sujan: I would have to say the creativity. I love creating products that make women feel good. It's so much fun to take my passion for beauty, fashion and business and turn that into something special.

What advice would you give a future entrepreneur?

Sheena Sujan: The number one piece of advise I could give any feature entrepreneur is to work hard. My favourite quote is, "dreams don't work unless you do." As an entrepreneur, you have to wake up every single day with a fire in your belly and go out there and hustle!

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About Me

Hello, my Name is Malan Heydecke. I am a Jersey Shore Girl with a love of fashion, beauty, and of course writing! My goal is to bring you great innovative fashion designers, fabulous event coverage, new beauty products, a dash of Tech, and some killer interviews!

Heavy on Fashion is a Blog meets Brands member

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