It depends on which area you are targeting and what type of followers you are looking for? If you are targeting your niche and following the users of that niche then posting the updates related to that will increase the followers and you can start making the money as well.

A well optimized network can help in making money online. Keep working on growing relevant network, participate genuinely.. This will help in gaining trust of the users and at a same time, help you in business growth.