Comments offered by readers of this Blog will not be published if they are not substantive, syntactically whole and relevant to the topic at hand; or if they contain profanity or are sent from monetized websites. Comments may be edited for typos or gross grammatical errors. Back in the beginning […]

Much is being written these days about how social media affects us, and a lot of people think it’s not all that helpful. Most prominent among the platforms and websites under contemplation of course, is Facebook; and noteworthy articles on the broader topic appeared here this weekend in both local newspapers. […]

The Client asked: What can social media do for me? The Consultant answered: Beats me. Like many marketing/PR professionals, my practice is one that serves micro-businesses. On top of that, my clients are almost always local, single-site professional practitioners and B2B enterprises. Visualize a law firm with three attorneys; a […]