You need to structure your process in order to optimize your performance when video editing.

Here is my workflow.

1. Footage Transfer

Stay organized! Create a folder for each device. Inside each device, create subfolders for different media types. Photos go to “Photos”, videos go inside “Video. Don’t be lazy, create the folders, and you’ll thank yourself later when you’re searching for files.

2. Footage Review

This is when you go through all the footages you reviewed. I usually give this 2-3 passes. The first pass is to ‘refresh’ your memory – so you know what went down, and what files you’ll now be working with.

3. Qualify & Eliminate

There will be unusable footages – you should trust your instinct and know right away which you can remove. It could be a super shaky footage, out of focus shot, or poor composition. Decide quickly – and simply ask yourself if you see a place for that particular footage before it hits the bin.

4. Arrange

Now, you start stitching the footages together. Take your time, play around. If you haven’t prepared a storyline before hand, this is when you’ll eventually see your open, middle, and ending.

5. Footage Review (Round 2)

This is your second round to determine whether any footage is fluff, and which can be ‘tightened’. the objective is to cut down on any footage that doesn’t support your story. If something is too repetitive, you should notice now.

6. Rest

I always make sure I give my ‘brain’ some rest. Trust me, you need to let it breathe. Come back tot he screen later. Take a walk. Have a coffee.

Once you return, you’ll be able to assess your project with fresh pair of eyes, not exhausted ones.

7. Start Editing

This is where the real editing begins. Don’t aim for perfection – just make sure you tell your story as succinctly as you can first.

8. Color Grade

Color grading is no rocket science. Adjust the colors on screen so it syncs with the mood of your video’s story.

9. Sound Effects

Your chosen sound effects should support visuals that need emphasis. Just like music, the sound effects itself can help shape the viewing experience! Don’t go lazy on just putting background music.

10. Visual Effects

Before you slap on whatever fancy visual effect footage or plugin you have on your desktop, plan this step smartly. Only apply effects that help communicate your message, or amplify your emotions.

12. Incubate

You should always let your footage sit for a day before you render it. Give yourself time to reassess if there are areas for improvement, and what you could do better.

13. Render and Distribute

Make sure all the correct settings are applied before you hit that ‘render’ button – or you’ll regret having to go back to adjust later, only to put yourself in the waiting line again.

That’s all for now 🙂 I’ll make sure to keep this post edited when I revisit later.

If you have any thoughts on how to optimize your video editing process, please feel free to e-mail us at info@recquixit.com

Shanghai Video Services – Grow Your Business

Shanghai based RECQUIXIT makes premium videos and visual imagery available to website and business owners around the globe.

NATIONWIDE, May 14, 2017—One of the many of the advances modern technology affords, is the ability to market and monetize businesses online. Whether the goal is to capture local, national, or global attention—or to stay competitive in today’s electronically savvy world, most business owners opt to have a website, social media, and online professional profiles.

What business owners must take into consideration, is that their competitors from around the world will be working hard to increase their online presence too—which means it is essential to differentiate from competitors. While photography and visual imagery have always increased the success of marketing—both online and offline, visual imagery has a far more significant impact in the online world.

The impact of visual imagery is so significant, that it increases consumer engagement by an average of 85%. With this in mind Shanghai based Recquixit has worked diligently to provide access to premium motion visuals for clients around the globe. This includes video production, photography, and videography that is personally customized for the needs of their individual clients.

Recquixit specializes in Shanghai video production, and consists of a team of bilingual Chinese and English professionals —who can custom craft all projects that require videography or visual imagery.

“The ability to post online videos on your website, landing pages, and social media platforms allows business owners of all sizes to market their business through custom made videos and commercials. At Recquixit we produce fully personalized, premium motion visuals—for a price that can fit into all marketing budgets.” – Andrew Wang

The team at Recquixit consists of Shanghai Photographers, Shanghai Videographers, and a full service Shanghai Video Production team. All projects are completely personalized to the individual client’s needs, and are produced with the highest quality of modern visual technology.

Although based in Shanghai, Recquixit works remotely with clients from around the world to produce all of their online visual imagery. To learn more about the services offered by Recquixit, and their team of Shanghai Photographers, Shanghai Videographers, and a Shanghai Video Production team please visitwww.recquixit.com.

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