Press Kit

who we are…The Midlife Road Trip is an unscripted, organic, reality-based food, travel and adventure series focusing on the experiences of polar opposite travel experts Rick Griffin & Sandi McKenna. Rick is a southerner with a thirst for adventure while Sandi is a northerner who leans towards leisure. They provide two totally different perspectives on what to see, do and eat in each particular destination along their journey.

Whether it’s meeting amazing people, visiting interesting places, tasting incredible food or crossing items off their bucket lists, Rick and Sandi share their expertise on travel & food and their passion for the fun side of life as they intend to check it all out …before they check out!

Their inspiration for making the most of every moment is what makes the Midlife Road Trip the perfect Therapy for a MidLife Crisis.

exposure…
Rick, Sandi and the Midlife Road Trip brand..• have a combined social media footprint of over 120,000 followers on Facebook and Twitter• can be seen in over 10 million homes on California Life HD• average 11 million impressions with an audience of over 900K in their weekly #NUTS Twitter chat (Not-so Usual Therapy Session)• Authors of “Recipes from the Road”
• co-hosts of Road Trip Radio

our product… Each “Behind the Scenes” episode is shot in High Definition and is broadcast ready. We have taken an otherwise impersonal way of communicating and magically turned it into a unique way to build brand recognition. We bridge personal relationships between brand and consumer, create a positive, personal and effortless experience for the viewer. Strategic…yes, Yet ~ Successfully Subtle..…

accolades/appearances…
• #1 in Rueters Top 10 Travel Experts on Twitter• One of TripIt’s 15 Must-Read Travel Blogs for 2014• Rand McNally/USA Today Best of the Road Rally• Designated by Kred.com as a Top 1% Online Influencer• Among Kred’s 25 top online influencers in the travel industry• Selected for Princess Cruises’ Follow Me At Sea Twitter Cruise• Invited by NASA to attend the launch of Discovery’s last mission• Panelists at Blog World (both Food & Travel categories)• Panelists at TechMunch• Panelists at SXSW• The Luxe Insider: Best Travel Blogs for 2014• World Travel Bliss: 5 Fun Travel Blogs You Need to be Reading in 2015• Winners’s Prilosec “Real People, Real Passion” campaign• Winner of Poptent.Net’s “Road Trip” contest• Created concept for Budweiser’s Designated Driver Campaign• Creators and hosts of #NUTS – the Not-so Usual Therapy Session• Featured Authors on BakeSpace.com• Finalists for Mercedes-Benz Tweet Race• Participated in ZestFest 2011• Participated in the 2011 Mongol Rally

Radio/Podcasts:
• The “Beauty Blueprint” Radio Show on the Hay House Network,• Long Islands Best Variety, Paradise Radio, 93.5 FM,• Road Trip Radio• The Best People We Know Show• Skirt Magazine, 97.5Fm• Indie Travel Podcast• Featured guests on several local radio stations including Baton Rouge, LA, Watertown, NY, Enterprise, AL, Cincinatti, OH, Long Island, NY