I Ensanche Pamplona

Because of Another Visit

In January 2017, we had a walk along the First Expansion of Pamplona. While preparing that activity, I read, observed and looked with a different view to this area of the town that can be misunderstood. Building created in the end of the XIXth century and the beginning of the XXth century get mixed, confused and almost hidden among taller, more modern and more impressive buildings. I found out details that I’d never seen before. And during the visit, all the people made the exact same comment: I had never seen this before. This topic awakened so much interest that it was a must to pull its thread..

Photography as a Way

We started everything to prepare a photography exposition that fulfilled two of the main goals of Patrimonio para Jóvenes. On one side, to spread awareness about art and cultural heritage. On the other hand, to promote the work of young professionals. On November we started the search of the appropriate place. It had to be big, easy to be seen by pedestrians and inside or at least, close enough to the First Expansion.

We proposed the setting of this exposition to many entities. In the end, the idea worked for La Caixa, so we started working

Working During Christmas

Since the first weeks of December, Clara Frago re-visited this houses that she had saved in pictures back in the day. Now, more calmly, by her own and focused only on her camera lens, trying to catch the spirit, almost magic of this buildings and its entrances. We´d like to thank to the Chamber of Commerce, the Residence of the Repairing Mothers and the Joaquín Maya School of Music for all the facilities they gave us for taking pictures of its interiors, ot from their Windows and terraces to take pictures from the heights.

At the beginning of January, Clara Frago presented her work in La Caixa. As it was expected, the exposition absolutely charmed the public. Now you still have a chance to delight yourself with her photographs from March 1st to April 15th in the Carlos III avenue in Pamplona.

The Expositive Design of Juan Roldán Marzo

What story do we want to tell with these pictures and how can we do it? This exposition is an invite for you to observe, to discover hidden details and rejoice among them. This feeling of joy and relaxation can´t be achieved with stridency. The exhibition space of La Caixa does not admit an exhibit in color. Therefore, the pictures are displayed in black and wihite, also like a reminiscence of past times.

Another issue: Pictures can´t disturb workers and clients. The solution? Have them hanged in panels by a transparent thread that gives the effect of having the pictures floating in the air.

An additional element for the whimsical environment we want to create. This way, the observer will see doors that invite them to go in, stairs asking to be climbed, windows that work as threshold to a world of portals, peepholes and even more windows.

How was this arrangement decided? Through some trails in an A5 printing of the same images that would be presented in a bigger format.

A GREAT JOB WITH A GREAT TEAM

For many months, Juan Roldán and Clara Frago have worked throughly, thoughtfully paying attention to every little detail. For Patrimonio para Jóvenes it is such a delight to set up this exhibition. We give our sincere thanks to La Caixa for trusting in our association, Juan and Clara. We hope this becomes an opportunity for all the clients and people go pass by this area to be amazed by the details of the precious architectonic heritage of the First Expansion of Pamplona, this shy urban development before the demolition of the walls. Knowing about it, is the best way to preserve it.