My point is that if the price that is expected falls to zero, it will be hard to maintain premium price points. Some people will prefer to have premium price points, and that’s fine. By the expectation...

I was complaining to a friend the other day about the attitude that many AAA developers seem to have towards free-to-play and paymium design, to retention and monetisation, to cross-promotion. A games writer “It’s like they think...

Working with traditional game developers is an interesting challenge for me as a business model designer. I am working with several different studios on a total of 15 different games. It is making me re-evaluate how I...

About

Gamesbrief is a blog about the business of games. We look behind the headlines to tell you not just what is happening to games, but why it matters to your business. From Activision to Zynga, we analyse the companies who are making waves in the games industry and the new platforms, like Facebook, iPhone and Unity, that are changing the market.

Testimonials

“Nicholas Lovell‘s one-day workshop was comprehensive, insightful, creative and entertaining, but more than that it was inspirational. Nobody understands how games can be monetised like him, and nobody explains it better.”James Wallis, Hypergame,