We know your business..

Welcome! Consumer Psychology is one of the core strengths of Bangor University.

Consumer Psychology sits at the intersection of psychology, business, and marketing. We address issues like decision-making, choice, and branding from the perspective of psychology and cognitive neuroscience. Attention, preference, motivation, and emotion are areas that are now well understood in modern psychology. And, we apply this knowledge to consumer issues. If you want adverts that are more effective or packages that really resonate with your consumers, you have come to the right place. If you want to understand your consumers and what motivates them, we can help you uncover the real psychology behind your consumers.

We have degree programmes built around it, extracurricular programmes that involve it, and a long history of successful scientific and commercial projects that incorporate consumer psychology.

On this site you can learn more about us, read some case studies, and discover how some of our recent findings could help explain the behaviour of your consumers.