Alex Monroe calls on the ‘Mini-Beast’ to launch insect-inspired range

British designer Alex Monroe has partnered with a professional naturalist to launch the brand’s insect-inspired SS17 collection.

At an event being held at the brand’s flagship store, consumers will have the opportunity to browse the new Entomology range and study a selection of real creepy crawlies – including a tarantula.

The new collection, which officially launches on Friday Feb 17, pays tribute to the scientific study of insects. Alex Monroe has long been collecting found beetles, bugs, and all things insect based, so for SS17 he took to his workbench to study and recreate his very own specimen cabinet of butterflies and beetles.

For the launch event the brand is calling on customers to conquer their fears, or indulge in a secret fascination, and join the team as they celebrate the launch with the Mini-Best, aka Andrew Smith, who will be sharing his nature knowledge and showcasing some magnificent specimens on the third floor.