Luke Glasner’s 5 Favourite Email Marketing Metrics On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those...

Do You Ask for Too Much Sign-up Data? Here at GetResponse, we recently launched our segmentation feature, and we already have the use of personalization and dynamic content. So we encourage you to gather as much data as you can...

Over the years I have heard quite a few musings from executives on the state of the email programs. Here are some of my favorites: Why do we need a preference center? Giving people a choice will limit the amount...

15 Innovative Ways to Get More Email Marketing Subscribers The money is in the list. Whether your list is a list of RSS subscribers or email newsletter subscribers it pays to have an audience of readers eager to eat up...

A first step in creating email marketing relationship with your (potential) customer is the sign-up process. In most cases a web or sign-up form is used to get the information needed to get the email relationship started. You are not...

8 Ways to Improve Your Email Marketing Sign-Up Process Lots of factors play a role in your success as an email marketer. From your offer to send window to email frequency, there is a special recipe for your industry and...

Editor’s note: I thought this was a great post by Amy and deserved a second look (originally posted in April). Enjoy! jd In email marketing, if content is king, then who is queen? First things first: Is content king when...

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are given...

4 Tips for Launching a Successful Email Marketing Campaign Sales are down. Money is tight. You need to increase your bottom line. But you don’t have the money to launch a full fledge marketing campaign. In the past, you would’ve...

You’ve worked hard at encouraging people to sign up to your newsletters and it can take a long time to build up a valuable database of targeted email addresses, so when unsubscribe requests come through, it’s natural to be disheartened and...

It’s happened to all of us. You hit an “I Agree” or “Subscribe” or “Buy” button without reading the fine print, only to discover that you’ve inadvertently signed up for a monthly newsletter, weekly promotional flyer, and daily deal alerts,...

Designing an Email Marketing Conference Last week, I spent three wonderful days (four, really) on Captiva Island in Florida for the Email Insider Summit. Overall, I thought the event was great—especially for networking purposes. The sessions themselves were like...

Top 50 Email Marketing Tips Jason VandeBoom, founder of ActiveCampaign, posted an amazing 128 effective ways to optimize your email marketing campaign. We were impressed and asked Jason if he might want to pick the top 50 tips from that...

By: MediaPost The holidays have come to a close, and email marketers are reveling in their swelling lists of new customers. While no one likes a party pooper, here’s a sobering thought: Each year email marketers lose roughly one-third of...

ed note: Please welcome guest blogger Georgia Christian of Mail Blaze! Re-engaging your inactive email marketing subscribers You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be...

Source: Marketingsherpa By Adam T. Sutton One of the key takeaways from last year’s MarketingSherpa Email Summit was that improving engagement with email subscribers could improve deliverability. Email service providers now consider all the positive and negative interactions with your...

Source: Aprimo By Stephanie Miller Here in the U.S., the economy is still in a slump, the mood after mid-term elections is watchful and Thanksgiving falls late in the month, giving us six days to Hanukkah and just four short...

Source MediaPost by Morgan Stewart Guess what? If your company sent out a commercial email today, there is a good chance that some of those emails went to dead people. Not just “inactives” or “unengaged subscribers” or whatever term-du-jour we...

Source: iMedia by Chris Marriott Billy Squier made the song “Everybody Wants You” a No. 1 hit back in 1982, and although this pop culture reference might seem as stale as the beer I drank back then, it calls out...

Source: MarketingVOX Over the years stores have learned to better integrate their bricks-and-mortar operations with their online presence. Often, though, the point of sale is overlooked. At some Abercrombie & Fitch stores however, the sales clerks are asking customers if...