Never Miss A Sale

“An ecommerce website gives your business more exposure than you could ever get with your brick and mortar storefront. ”

An ecommerce website gives your business more exposure than you could ever get with your brick and mortar storefront. You’ll be able to reach potential customers beyond your own community, throughout the entire world if you choose. You’re only limited by how far you’re willing to ship. Plus, online, you’re not restricted by your 8-5 business hours. Your ecommerce website is open 24/7, so you never miss a sale.

This flexibility offers your customers a customizable shopping experience. They can shop wherever they want, whenever they want, without the pressure of a closing time or a pushy salesperson. They are free to buy on their own terms, and in return they will enjoy working with your company.

The convenience of ecommerce for your customers is clear, but it’s also tremendously beneficial for you as a company. By adding ecommerce, you’ll be able to maximize the sales potential of your website, whether you’re using an existing site or building one from scratch. The more customers that are able to buy directly from your site, the less burden they are putting on your sales force. Every additional sale that you’re able to make without increasing your sales force is a win for your company.

Plus, an ecommerce website can ease the burden of your staff even further. With integrated email and social media promotions, your marketing and sales staff will have one less thing to worry about. This marketing integration is just one more way to maximize the potential of your web presence.

So are you ready to get more out of your website with ecommerce? Contact us today to talk about all of the options that are available to you. We have an ecommerce solution to fit every type of business, and we’re ready to help you take your sales online.

Twas the week before Christmas, when all through the house
Not a creature was stirring, except me and my Apple mouse.
I was working on our website, sizing images with great care,
In hopes that the final copy from Torey soon would be there.

The rest of my team were nestled all snug in their beds,
While visions of jQuery danced in their heads.
With the wife in a bad mood, and I in my sweats,
I had just settled down for a long night at my desk.

When out from the driveway there arose such a clatter,
I sprang from my chair to see what was the matter.
Away to the deck I flew like a flash,
Tore open the sliding door and tripped over the trash.

With the launch deadline approaching, and just a few days to go,
I had no time for interruptions, absolutely zero.
Then, what to my tired old eyes should appear,
But Torey and Rachel and Kyle, all here.

With a tall dark driver, in a hurry to leave,
I knew in a moment it must be Steve.
“To help finish this website,” they said why they came,
So I whistled and shouted and called the rest by name!

"Now Declan! Now, Vicmar! Now, Gail and Demi!
On, Kevin! On Vince! On Jacob and Henry!
Let’s start a Skype chat, and make a good plan!
If this thing’s not done before Christmas, you know what will hit the fan”

The site was a monster, that none could deny,
Hundreds of unique pages, and thousands of links to verify.
So everyone took a section and away we flew,
And I was taking a break, to put the coffee on brew.

Just then, in a twinkling, I heard on the roof
The prancing and pawing of each little hoof.
As I swallowed my coffee, and was turning around,
Down the chimney, St. Nicholas came with a bound.

“It’s not Christmas yet,” I told the old guy in red,
“You’re a week early,” I said as he was shaking his head.
“I’m here to help too,” Santa said with a grin,
“We can’t wait for Christmas, this project must end!”

He shook off the dust, and twinkled his eyes!
Then threw off his bag and said “I’ve brought a surprise!”
Out of that bag, ran dozens of elves,
Each with a Macbook, and a punch-list for themselves!

So away we all worked, this team of fifty or more,
As the wife kept sleeping, I could still hear her snore.
The website was becoming a real thing to see,
Things were happening so fast, it was just like a dream!

As we added the final touches, mobile to be exact,
The old guy cornered me so fast I couldn’t react!
“Now that your site’s done, with a lot of help from me,”
“Take some time off for Christmas, and your family.”

Then he sprang to his sleigh, and to the elves gave a whistle,
“Let’s get back to the north pole, we’ve spent enough time here in Bristol.”
“Kids need toys, and we’ve still got plenty to make,”
And it was about that time, I saw my wife was awake!

“Honey the site’s done, it’s a miracle”, I said!
“What are you talking about Robert, this thing’s gone to your head!”
Then I told her the story, of the team, the elves, and Santa,
She said “Come to bed honey, you’re going bananas.”

So I took her advice, and headed off to sleep,
I must have been dreaming after all, so not another peep.
But the next morning, when I sat down in my chair,
The site was all done, they must have really been there!

So here’s our gift to you, our clients, prospects and the like,
We’ve put all of our talents, into this new website!
With keywords and categories, done never as before,
And services and solutions and graphics galore.

A true team effort, and everyone had a part,
A real Christmas miracle, I knew in my heart.
Old Santa left his mark too, as he flew out of sight,
"Happy Christmas to all, and to all a Great Website!"

The new PULP Digital website has been a substantial body of work. The numbers alone are staggering, so much so that many of them are impossible to count. Here are just a few at today's count:

8 Months in development

In excess of 900 hours invested

1188 Pages of content

9347 Page links

635 Unique images

This is a big site, full of information on our company, it's services and solutions, and how they relate to standard industry keywords and Digital Marketing categories. Never before have we taken on a project of this size. If this were a client site, the cost would be in the neighborhood of $125,000. Yet this is only the beginning.

Developed to demonstrate our passion and capabilities, this site highlights everything that is unique about our team in this industry. Rich in compelling graphics and content. Client and results focused, without being too much "about us." Enough content to satisfy search engines, but not so much that it bores the user. Every bit of content carefully selected to remain as close to brand as possible. And every page cross-linked to other relevant pages through keywords and categories.

Socially speaking, we love to share, and we've given you the ability to easily share most every page of content on your own social media, and we hope you will. Just like our website, all our social media pages are new too, and we hope you'll like those too. All of these digital media are meant for interaction and engagement, and that only works if you use it.

Come back often, comment frequently, and like to you're heart's content. If you're an existing client, we hope you as crazy about this site as we are. If you're not a client, jump on board and become one. We've got a saying around here: our best work is the work we will do tomorrow. If you hurry, our best work could be for you.

Did you know that only 8% of traffic from a Google search makes it to the second page? If your website isn’t coming up on the first page, your chances of being found by potential customers are slim. That’s why search engine optimization (SEO) is critical to your business success.

An effective search strategy will increase your page rank, as well as brand awareness and site traffic. Gaining visibility on that first page of search results is worth any amount of time and effort you have to spend. Below are the three most important factors to consider when optimizing your website.

Content - Creating high-quality content is the most important thing you can do for your website. Content, including your website, blog and even social media, provides the foundation for the rest of your marketing strategy. It’s one of the most important signals to search engines, increasing SEO and credibility for your website.

Don’t neglect your images either, they are valuable sources for content if used correctly. Un-optimized images are practically invisible to search engines, but tools like captions and alt text can give them SEO weight. Plus, a nice balance between text and images satisfies both users and search engines.

Keywords - Heaps of content alone will not put your website at the top of search results. Your content needs to be rich in keywords, the words your prospective customers are searching for. It’s important that you have enough keywords to improve your SEO, but not so many that you ruin the user experience with boring or repetitious content. Relevant keywords should be a mix of general terms and niche phrases for your industry. You want to make sure it’s something people are actually going to enter into a search bar.

Links - Once you have quality content and effective keywords, link building helps potential customers, and search engines, discover what you have to offer. By creating helpful, informative content, you are more likely to draw interest from other relevant, highly ranked sites. The links you create will vary depending on your products and services, but it should have both an internal (other pages within your website) and external (outside websites) focus.

Not everyone has the time (or the skill) to optimize their own website, that’s why PULP Digital offers SEO optimization packages for all types of websites. We can do everything, from initial website development to content creation to keyword research. Contact us today to discuss your options, and get your website out in front of the competition.

Though sales and marketing are two very different sides of any business, their functions are completely intertwined. It’s marketing’s job to bring leads in, and it’s sale’s job to close them. It may seem like a simple relationship, but a lot of work goes into taking a prospect from lead to customer. Marketing automation makes this conversion easier, quicker, and more successful for both sales and marketing.

Here’s a little example to show you how marketing automation can work:

John receives a personalized email from Acme Company directing him to a landing page containing a white paper.

John follows the link, registers on the site, and downloads the white paper.

He’s then sent a followup email, and later an invitation to a webinar.

Once he opens and follows through with those touches, he receives a phone call from his assigned sales representative at Acme Company.

The sales representative can now gauge John’s interests and needs, and may even request a discovery meeting (to be held over the phone or in person).

John is now a highly scored lead, and the only manual touch required was a phone call.

Marketing automation can be designed with any variety of triggers. The first touch could be a postcard directing John to a video landing page. Instead of a white paper, he could download a digital catalog, or even request a complimentary printed copy. These touches can be mixed and matched to play to your business’s strengths.

If John hadn’t responded to any of the marketing touches, or had only responded to the first one, he would have been placed in an automated nurture campaign. This type of campaign would keep Acme’s name in front of John with additional marketing touches, waiting for him to convert or to ultimately be removed from the lead list.

Studies show that 72% of all prospects fail to convert to customers simply because they were directed to sales too early. Sales staff have enough on their plates, they shouldn’t be expected to nurture potential customers as well. With marketing automation, they only receive leads that are hot and ready to close. Effective automation is the key to success for both marketing and sales.

If you’re ready to find out how marketing automation can work for your business, give us a call at 423-764-5751. We can work within your existing marketing framework or start completely from scratch. It’s time for your sales and marketing to realize their full potential.

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