Comanche Communications & Marketing provides independent crowdfunding advice and hands-on support for SME business owners who want to raise money. Many, which could include you, want to know how to do crowdfunding for business. In a nutshell, it is a method of raising funds online through asking a lot of people to make relatively small investments or donations.

This can include equity crowdfunding where investors become part-owners in a privately-owned business; reward crowdfunding which de-risks new product development by taking pre-orders through “donations” which fund the production costs; and crowdfunding property where a developer raises money by allowing the wider public to invest and share the risks and rewards.

At the same time as generating vital funds, a crowdfunding campaign lets a lot of people know about you and your company. It can be a newsworthy story for bloggers and traditional media in your locality or business sector. Plus your customers can become investors and investors can become new customers in a virtuous circle. Many people who have made a crowdfunding investment go on to be powerful advocates. So crowdfunding projects can also deliver important longer-term marketing benefits.

How to do crowdfunding. Almost all but the biggest crowdfunding projects are hosted on a specialist online crowdfunding platform, where entrepreneurs seeking funds post elements of their Business Plan with an engaging story and a short video, which appears straightforward but it could take months of preparation. To ask people to donate or invest in you…

Successful crowdfunding requires a well thought through marketing strategy with a co-ordinated plan using a variety of online and offline ways to communicate with likely supporters and backers. This is true of any type or size of organisation, whether crowdfunding or not. I can help your business with a review of your Marketing, create original…

Once you’ve started thinking about your crowdfund campaign, and before you commit to spending time, effort and some money on the marketing plan, it can sometimes be best to first establish that your company is ready and able to make good the promises you are going to have to make to investors. Do you have…