Today, the brand elevates its sweet and unique token of hospitality
through the launch of its latest integrated marketing campaign, “Your
Warm Cookie Awaits.” The campaign, which involves refreshed creative,
digital and out-of-home media placements as well as public relations and
social media activations, aims to inspire others to help make the world
a more welcoming place.

To motivate through actions, the DoubleTree by Hilton team will create
#SweetWelcome moments across the United States – with the first taking
place today outside of a naturalization ceremony at Faneuil Hall in
Boston. Actress and philanthropist Monique
Coleman will join the brand in Boston as a supporter of the
initiative and to share the signature, warm DoubleTree Cookies with new
United States citizens to help celebrate their milestone moment.

Future #SweetWelcome moments will include:

Celebrating culinary professionals in the United States military at
the Veteran’s
Support Network’s 14th Annual Military Culinary Competition on
Sept. 23, 2017, in Washington, D.C. Together with the Hilton Military
Programs team, DoubleTree by Hilton will help educate event attendees
about Hilton’s Operation:
Opportunity and distribute the brand’s signature DoubleTree
Cookies.

Raising money for No
Kid Hungry at Phil’s
Cookie Fondo – a charity chocolate chip cookie-themed bike ride on
Oct. 15, 2017, in Malibu, Calif. To reinforce its simple service
philosophy of CARE (Creating a Rewarding Experience), the brand will
work in partnership with event organizers to infuse its spirit of
hospitality (and signature DoubleTree Cookies!) within the pre-race
expo, race experience and post-race celebration.

“At DoubleTree by Hilton, we know that the spirit of hospitality doesn’t
disappear after check-out – and that small actions can have a big,
positive impact on individuals, groups and the world,” said Stuart
Foster, vice president, Global Brand Marketing – DoubleTree by Hilton.
“Through the 'Your Warm Cookie Awaits’ campaign, we hope to encourage
more people to fill the earth with the light and warmth of hospitality –
whether that’s extending a warm DoubleTree Cookie, volunteering for a
local charity or simply sharing a smile with a stranger.”

To inspire individuals beyond the #SweetWelcome launch, from now through
Oct. 18, 2017, @DoubleTree social followers are encouraged to capture
moments in which they, or others, are making the world a more welcoming
place. Posts can be shared on Instagram and/or Twitter using the
hashtags #SweetWelcome and #Contest. Four winners will receive two
complimentary hotel nights – and one grand prize winner will be awarded
a week-long stay – at any of the 500+ DoubleTree by Hilton hotels in the
world. To make this contest even sweeter, 50 runners up will receive a
package of signature DoubleTree Cookies.

DoubleTree by Hilton is a fast-growing, global portfolio of more than
500 upscale hotels with more than 119,000 rooms in gateway cities,
metropolitan areas and vacation destinations across six continents.
DoubleTree by Hilton prides itself on paying attention to the little
details that have a big impact, from welcoming guests with its signature
warm DoubleTree Cookie to serving the communities around
them. DoubleTree by Hilton hotels offer unique, contemporary
accommodations and full-service facilities, including restaurants and
lounges, room service, health clubs, business centers, and meeting and
banquet space. Hilton Honors members who book directly through preferred
Hilton channels have access to instant benefits, including a flexible
payment slider that allows members to choose nearly any combination of
Points and money to book a stay, an exclusive member discount that can’t
be found anywhere else, free standard Wi-Fi and digital amenities like
digital check-in with room selection and Digital Key (select locations),
available exclusively through the industry-leading Hilton Honors app. To
make reservations, travelers may visit doubletree.com.
Connect with DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and
instagram.com/doubletree. Journalists
may visit news.doubletree.com.

About Hilton

Hilton
HLT, -1.53%
is a leading global hospitality company, with a
portfolio of 14 world-class brands comprising more than 5,000 properties
with more than 825,000 rooms in 103 countries and territories. Hilton
is dedicated to fulfilling its mission to be the world’s most hospitable
company by delivering exceptional experiences – every hotel, every
guest, every time. The company's portfolio includes Hilton Hotels &
Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts,
Canopy by Hilton, Curio Collection by Hilton
[TM]
, DoubleTree by
Hilton, Tapestry Collection by Hilton
[TM]
, Embassy Suites by
Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood
Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The
company also manages an award-winning customer loyalty program, Hilton
Honors. Hilton Honors members who book directly through preferred Hilton
channels have access to instant benefits, including a flexible payment
slider that allows members to choose exactly how many Points to combine
with money, an exclusive member discount that can’t be found anywhere
else and free standard Wi-Fi. Visit newsroom.hilton.com for
more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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