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Design. Rarely has a single force so utterly dominated economic enterprise. Design is literally “everything.”

We’re talking about the mobile industry, of course, where trillions of dollars of market value have been created in the past five years. Smartphones, tablets and mobile services are being devoured by consumers — but you’ll notice that beauty is winning.

That’s why we’re focusing our next executive-level event completely on the topic of design: That’s MobileBeat 2012, to be held on July 10-11 in San Francisco. And by design, we mean the wider definition, one that encompasses user interface and experience (UI/UX). Design is determining the winners in everything mobile, including apps, enterprise services, mobile payment providers, and more.

Users expect mobile services to be relevant and user-friendly and to perform well. The limitations of the medium, however, impose significant challenges to designing products that meet all of those expectations. While often underestimated, performance is a crucial contributor to a trustworthy mobile user experience. Therefore, it should be considered a key driver in the design process.