The aim of the study was to determine what had changed in recent years in the field of social and economic activity of rural women, and to determine whether the manifestations of adaptation to changing circumstances are visible. In connection with disabilities in the labour market in rural areas and at the same time increase of the educational aspirations of women, a high risk of losing the potential of rural women emerges. Lack of solution to these problems may lead to weakening of the human potential in rural, both by deepening the isolation of rural areas compared to urban space and outflow of the most active inhabitants seeking opportunities for personal and professional development.