Want to know what life would be like without 3M? 3M Canada opened its Instagram channel with a series of Instagram videos that show what life without 3M innovations.

“3M really is Canada’s problem solving company, developing innovative products every day inspired by the challenges faced by our customers. In fact, on average, Canadians encounter a 3M product every half hour each day—we’re inside so many of the things each of us rely on day in and day out—and we wanted to demonstrate this in a way that resonates with our target,” said Erin Craven-Patrick, who leads branding at 3M Canada.