CNET establishes Spanish language presence

CNET is taking its reviews of the latest technology to the Spanish speaking masses.

The San Francisco-based site is partnering with Univision to provide reviews, tips, and videos about the latest in technology. The mini-site, called Tecnologia, will be part of Univision’s web site and will offer Spanish-language reviews in five categories: cell phones, MP3 players, televisions, computers, and digital cameras.

Visitors to Tecnologia will get exclusive videos through services called First Look and Product Spotlight, which will feature new products.

It makes sense that CNET would expand to Spanish speaking users. Hispanics are tech savvy and are huge users of personal technology like cell phones, more than white consumers, according to a recent survey from the Pew Internet & American Life Project.

According to the survey Hispanics were more likely than whites to send and receive text messages, take a picture, send or receive email and access the Internet through their phones. Fifty-four percent of Hispanics surveyed said it would be hard to give up their cell phone, compared with 49 percent of whites.