Five of the Top Ten Captive Auto Lenders Choose ChannelNet to
Drive Customer Retention

DEARBORN, MI June 20, 2013; ChannelNet, a
business-to-consumer acquisition, retention and
conquest service, is helping major global automakers and their
captive
finance units retain purchase and lease customers, with a suite of
online tools and support to enhance the customer ownership and
repurchase process.

A 2013 KPMG
Global Automotive Executive Survey reveals how moving the automotive
captive financing industry online and towards a more customer-centric
model is a key driver for future success.

Paula
Tompkins, CEO and founder of ChannelNet, is a pacesetter with five
of the ten largest global automotive captive finance companies as
her clients. BMW Financial Services recently renewed its eight-year
relationship with the software-as-a-service provider and Ally
Financial
signed on this year. Hyundai Motor Finance, Volkswagen Credit, Audi
Financial Services, Volvo, Mitsubishi Motors, Kia Motors Finance and
Southeast Toyota Finance also are customers. ChannelNet expects a
year-over-year sales increase of more than 40 percent in 2013.

"Our patented
software platform, ChannelNet SiteBuilder, enables us to create a
unique customer experience for every corporate client and at the same
time automate the marketing and sales process. Each finance company
can
exploit their own data to meet their specific business priorities.
One
of the most critical elements of why our solutions are so in demand
is
it gives sales and marketing the ability to follow the vehicle
through
the whole life cycle of ownership," explained Tompkins.
" In this way,
different business goals can be achieved, such as call center volume
reductions, lowering of direct marketing expenses, increased customer
retention and incremental sales increase."

The most significant goal for their auto finance customers according
to ChannelNet,
is to create a richer online experience that is personal and ensures
greater satisfaction for owners plus increases repeat business. The
company's deep industry expertise combined with
ChannelNet's personal
customer microsites mean companies typically realize at least a five
percent increase in their customer retention rates, Tompkins noted.

"We know from our website tracking data that over 40
percent of the
lenders' customers use these microsites," said Tompkins. After nearly 30
years of digital marketing experience, Tompkins knows firsthand that
when you educate the consumer and help them realize what to expect,
the
consumer is left with a favorable impression of the brand and is more
inclined to do business with that auto finance company again.

turn-offs is the bill people receive at
the end of a lease to cover damage beyond normal wear and
tear,"
explained Tompkins.

"For example, most of our finance clients want to help
their customers
obtain what is called, "the perfect maturity
bill", the last invoice the
lessee receives at the end of the lease," explained Renee
Triemstra,
vice president of strategy for ChannelNet. "No one wants
a big surprise
or a negative phone call at the end of a lease. This discourages
repeat
business. With ChannelNet's interactive and educational
approach via the
personal microsite, customer satisfaction is enhanced,
and the benefits
to the consumer and company are huge."

About ChannelNet

ChannelNet is a leader and a pioneer in delivering customer
acquisition,
retention and conquest services via web-based solutions that
integrate a
multi-channel sales environment. Using software-as-a-service (SAAS),
its
experts connect leading automotive, financial services, home
improvement
and retail companies with their customers to sell products and
services
through local channels, including personalized microsites.
ChannelNet's patented
software enables consumers to research a purchase, view sales
incentives, and seamlessly complete transactions at a store, through
a
call center or on their mobile device. The privately-held company,
founded nearly 30 years ago, is based in Dearborn, Michigan. It has a
Western U.S. office in Sausalito, California. For more information,
visit www.channelnet.com.