The Dog App

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What sort of dog owner would lend her dog to a virtual stranger? A fast-growing sort, that’s what. What sort of dog fancier would borrow a dog he’d met online? An even faster-growing sort.

BorrowMyDoggy.com, the website where dog owners desperate for a break meet non-owners desperate for some dog, claims to be signing up new users at more than 10,000 a month. To sign up even more and make dog-lending even easier, it is launching an app.

At first blush this is a dating app distinct in more ways than one from those that link humans to humans. It