HOW TO:

We’ve all heard it said ‘A picture speaks a thousand words’ with the right background image you can convey a lot about your business quickly.

Adding a background image to your LinkedIn Profile not only brings colour but it can quickly set context.

It might be nice to think that people are generally interested in us but the truth is with so much competition for our time and attention, our initial question when opening up a LinkedIn profile is ‘Is this relevant to me?’

A background photo is a great way to quickly set the scene and establish the conversation you’re about to have with your visitor.

Not only that but it shows an extra level of care and professionalism.

Taking the time here can add an extra dimension to your profile.

Getting this right shouldn’t have stop you loading your profile however. It’s a nice-to-have, not a must-have.

PLEASE NOTE: This advice is not for job hunters, but those wishing to win new business using LinkedIn.

Questions to Consider

What picture best sums up what you do?

Do you have any branded graphics the company is using right now that could look smart?

Do you want to have the company logo in the banner? (Personal choice)

Our step-by-step guide

LINKEDIN INSTRUCTIONS:

1

Click on the blue pencil to the right of your headshot

2

In the pop-up that appears, click on the blue pencil that now appears in the top right of the banner

3

Select the file you want to upload from your computer.

4

Re-position if required and click save.

Design tips:

1

For best results, upload the file to the exact image size specifications (1584px x 396px)

2

You can use Canva.com to design your own image to the exact size

3

Avoid putting words in the bottom middle where your headshot overlaps

4

Check the size of words to ensure they can be read at first view when loaded on to the profile

key facts

Image Size 1584px wide x 396px high

More advice

previous

next

bookmark this page

Meet

Naomi Johnson

Expert LinkedIn Profile Writer

Since 2013 Naomi has been providing LinkedIn profile reviews to entrepreneurs across the globe. As a highly sought after Business Strategist, Naomi helps clients use LinkedIn to position themselves as the ‘Go To’ expert in their industry so prospects come pre-sold and ready to buy.

Related Blogs

Your LinkedIn Profile Summary is one the most important bodies of text available on the platform and it is what sets LinkedIn apart from other social media platforms. With 2000 characters (including spaces) you have the chance to make an impact on your...

Recently someone reached out to me because they wanted to show me their profile. LinkedIn had ranked it among the top profiles on the platform. With such an accolade, I had to go and have a look - how could I not! But what I saw was something that follows...