Tips on How to Make Your Website User Friendly

Creating a website is a lot harder than it looks and sounds; for you to successfully engage with your audience, you need to provide a domain that is easy to use and safe. In principle it sounds simple to do, but in reality it takes a lot of work, especially if you’re intending to create and grow your brand into a recognisable one.

One of the best ways to understand what is needed is by looking at websites that have proven popular with users, an example of which is Betway. Their design and layout, accompanied by a section dedicated to mixed promotions and offers, including a huge welcome bonus, as well as accessible customer service makes it an ideal template with which to work. Even if your intended site is far removed from gaming, that isn’t to say you can’t learn from this type of URL.

So what makes the brand stand out:

Simple layout

Clear sections

All necessary information present

Attractive graphics

Active customer service

Secure banking

These are by no means all aspects of what the company has successfully harnessed, but they are some of the key ones. Taking these points into account, how can you utilise them to your advantage and make your website work as well as theirs does? Let’s first take a look at layout and navigation.

Our first impressions of a webpage are everything, and will determine whether we stay or go elsewhere, therefore you need to ensure your website is clutter free. Pop ups, too many contrasting materials, tiny fonts, and an overload of information all go towards someone immediately turning off. Therefore look at having clear headers for each section, and in turn make sure the font and colour stands out against the background you use. What is more, keep things simple - if you feel you have too many menu options you probably have, so narrow down and cut out unnecessary weight. Furthermore, emphasise key information you want visitors to see, such as offers and promotional codes, if they’re strategically displayed you will reap the most success.

Moving onto support, you always need contact options present for your customers, even if you don’t foresee large growth right away; absent website creators will find they lose out and fail within the first few weeks of launching their site. Even if you don’t incorporate a live chat option, which in truth has become a standard for many a website to have, you still need to provide an email address and telephone number (if applicable). Moreover, you need to make sure someone is there to answer all queries promptly, for tardy customer service will damage your reputation no end.

Should your website involve payment of some kind, take a leaf from the pointers above and select secure, recognised services such as Paypal, and always ensure they are all up to date. The reason household brands are deemed as secure is not only due to the measures taken, but also because of the word of mouth from personal experiences, thus if you hope to replicate this respect, give customers something positive to discuss. Even when there is no payment involved, security should still be one of your top priorities, therefore moderating posts and usage is vital - you don’t see forums left to their own devices when things get out of hand, so make sure you follow suit and take the same course of action.