Systems Lead to Scale, with Brian Shea.

Episode 19:

Brian Shea is the founder of Shea Consulting where he helps companies streamline their business development systems so they can enjoy consistent, sustainable success. Most business owners flinch at the word “systems” but in reality a system that is simple and repeatable helps free business owners to be more creative, more successful and more profitable.

What you’ll learn about in this episode:

Brian’s background in consulting

What is keeping smaller companies from utilizing processes and systems

Why systems and processes are so crucial for scaling

Freeing up capacity through delegation

Why processes and systems can often fail inside agencies

Making sure the system or process matches the actual problem

The four-step assessment Brian uses with his clients for finding the right systems

The importance on getting clear with specific goals

Who in an agency keeps systems from succeeding

How to bring processes to agencies that pride themselves on their creativity

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.