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Taco Bell plans to test a new fast-casual restaurant in Huntington Beach called U.S. Taco Co. and Urban Tap Room, slated to open in the next couple of months. Like Taco Bell, there will be tacos on the menu, but that's about as similar as the two concepts get.

The menu at U.S. Taco Co. features fancier, fusion-style tacos, but don't expect to see any Doritos shells. There's a spin on the Philly cheesesteak with a "Brotherly Love" taco made with a flour tortilla, carne asada steak, grilled peppers and onions, roasted poblano queso, cotija cheese and cilantro and a Southern "Winner Winner" taco with a flour tortilla, home-style crispy chicken, "SOB" Southern gravy, roasted corn pico de gallo, jalapeno and cilantro.

ďA year ago, we conducted an extensive study on our consumer segmentation and identified a separate consumer group that simply was not going to visit quick service restaurants, at all," Jeff Jenkins, Taco Bell senior brand manager, said in a statement. "The result is U.S. Taco, a new concept sit-down restaurant that offers the best fusion of American-inspired flavors in tacos, fries and shakes for that emerging demographic of edgy foodies looking for a unique dining experience.Ē

ďA year ago, we conducted an extensive study on our consumer segmentation and identified a separate consumer group that simply was not going to visit quick service restaurants, at all," Jeff Jenkins, Taco Bell senior brand manager, said in a statement."

Did they really need an extensive survey? lol.

I've had my fair share of fast food but only have eaten at TB 3 times in my life. Twice more than necessary.This actually looks pretty good. I would give them another shot but doubt Connecticut will be seeing this new concept any time soon.

a new concept sit-down restaurant that offers the best fusion of American-inspired flavors in tacos, fries and shakes for that emerging demographic of edgy foodies looking for a unique dining experience

Because when edgy foodies look for new concept fusion, they look to fries and shakes at Taco Bell....

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ďFrom each, according to his ability; to each, according to his needĒ 1875 K Marx

a new concept sit-down restaurant that offers the best fusion of American-inspired flavors in tacos, fries and shakes for that emerging demographic of edgy foodies looking for a unique dining experience

Because when edgy foodies look for new concept fusion, they look to fries and shakes at Taco Bell....

I love me some Krystal's hamburgers ... They are the same exact product as White Castle on have a whole another appeal than most fast food items, they really satisfy sometimes .

OH ... Captian D's fast seafood is doing real plates and people are all excited about it ... I just don't get it .

What are "real plates" and what are they using now make believe plates ? A trough ? Miss P links are very helpful in these threads to the population who are not American , I do not expect you to do it Jeff enough work MODing the thing just credit where its due.I remember Miss p saying that he has a stash off White Castle are they Gourmet Burgers ?I do love all this detail. Now the anti -bees are finished appetite has returned and I would enjoy a good blue cheese burger NOW.

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"If we can find the money to kill people, we can find the money to help people ." Tony Benn

What are "real plates" and what are they using now make believe plates ? A trough ? Miss P links are very helpful in these threads to the population who are not American , I do not expect you to do it Jeff enough work MODing the thing just credit where its due.I remember Miss p saying that he has a stash off White Castle are they Gourmet Burgers ?I do love all this detail. Now the anti -bees are finished appetite has returned and I would enjoy a good blue cheese burger NOW.

I meant they are no longer using paper plates for people who dine in .

White Castle are one of the oldest chain burgers with a unique small square bun and a sliver of ground beef with holes in it to grill onions in while the beef cooks . They are served with a single pickle slice and mustard on them .

In my neck of the woods, they were referred to as 'Gut Bombs' or 'Slyders'...both anatomically correct. One term's origin was immediately self-evident. The other became so about 8 hours later. They're addictive. Of course, to keep up with the times they've now bastardized the brand with mini-chicken and mini-fish versions. When they come out with the mini-vegan I will stop going.

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"Honey, you should never ask advice from a drunk drag queen who has a show to do." - JG

After receiving my 1450 cd4 count at my doctor's office this afternoon I went to Cheu Noodle Bar and had THE MOST DELICIOUS beef dumplings in chili oil and their renowned black garlic wings and they were definitely as good as I'd read about.

Not being a foodie, my most memorable restaurant meals were not at the highest restaurant gastronomiques I've been too. Have had some great meals at the gourmet ones but also some really poisonous ones - anytime the money became an issue or with snobs, or equally awkward, bores.

Whats nice about a truly world class restaurant is that the restaurant itself and the staff and food are always impeccable. Its the pretentious, trendy, overpriced restaurants that can be horrible because the restaurant itself serves up bad energy.

« Last Edit: May 02, 2014, 05:40:37 PM by mecch »

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ďFrom each, according to his ability; to each, according to his needĒ 1875 K Marx

Is this happening across the US ? Certainly in the UK there is growth , often what started as a Farm shop is now the foodies destination when in the wilds . There is a Motor way Service Station that receives many visits when off to Scotland.http://en.wikipedia.org/wiki/Tebay_services it truly is a diamond in the rough.

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"If we can find the money to kill people, we can find the money to help people ." Tony Benn

Is this happening across the US ? Certainly in the UK there is growth , often what started as a Farm shop is now the foodies destination when in the wilds . There is a Motor way Service Station that receives many visits when off to Scotland.http://en.wikipedia.org/wiki/Tebay_services it truly is a diamond in the rough.

Michael, yes, there are farmer's markets across the US. We have quite a few where I live, which may be a surprise to some, but there are several farms in this area. We always get a huge influx of migrant workers later in the summer.

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I've never killed anyone, but I frequently get satisfaction reading the obituary notices.-Clarence Darrow

spot i stay in florida, i can buy off the boats when they come in at sunset, or even on the way home just pull over at the bridge, there places you can cast a net and come up with five gallons worth of gulf shrimp. six pack of pbr, thats dinner

Its one off the things I am missing about Orkney, fresh good ingredients, eggs duck and chickens from my neighbour, fish well from 50 % off the island . Home made cakes and sweets . Excellent chickens that have a visible 2mm layer off fat on them , Lobster , crab and I want want some.NOW

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"If we can find the money to kill people, we can find the money to help people ." Tony Benn