Marketing

People recognise brands through their name or logo. They know of the colours associated with your company more than they know all the products you have on offer. They know which brands you are competing with, but they will not know what your mission statement is. With all these things […]

Unless you are living in a cave, you might have heard about search engine optimization (SEO) and how businesses are vying to have themselves on top. Online influence and dependence of businesses and individuals have increased the importance of SEO in your day to day operations. It’s not surprising that […]

According to the American Pet Products Association (APPA), about sixty percent of U.S. homes own a pet. The Humane Society of the United States also gave a report that the number of pets in U.S. homes has increased drastically over the years. These pets are not just animals; they have […]

A powerful brand commands respect in the eyes of customers and is associated with customer loyalty and market dominance. While increasing your brand visibility doesn’t happen overnight, here are five ways to help you get there: 1. Identify your customers For you to come up with an appropriate brand strategy, […]