The owner of the Southwest Shooting Authority in Pinetop, Arizona is testing out a new business strategy: banning anyone who voted for President Obama from the store.

Owner Cope Reynolds took out an ad in the local newspaper announcing his new policy, writing “If you voted for Barack Obama, your business is not welcome at Southwest Shooting Authority.” A similar sign is posted on the front door of the shop as well.

Effective immediately, if you voted for Obama, your money is no good here. You have proven beyond a doubt that you are not responsible enough to own a firearm. We have just put a sign up on the front door to save you the trouble of walking all the way in here….

Gun advocates have been notoriously critical of the Obama administration for its perceived slights of the second amendment, this despite overseeing the expansion of gun rights during Obama’s first four years in the White House.

Reynolds’ feelings about a second Obama administration were hardly a secret before his ad appeared, taking to Facebook to lend his support for the fringe secessionist movement that has sprung up in reaction to Obama’s reelection as well as the notion that President Obama is coming for conservatives’ guns.