ZDNet: Swimming into the mainstream at LinuxWorld

"For starters, the show is getting more corporate, slicker too.
At least they still have cool music before the keynotes. Instead of
that jazz fusion stuff that makes you want a root canal, there's
Jimi Hendrix, Little Wing and Peter Gabriel.

"Someone asks me, "What's your distribution?" They're dead
serious.

"You know you're going mainstream when you have gimmicks.
There are live penguins here."