When I first decided to become an independent author and self-publish after having gone the trad route with nonfiction and made a few attempts to go the trad route for fiction, I knew next-to-nothing about the social media circus I was about to join. I was starry-eyed, optimistic, eager and trusting.

I would get reviewers. I would network. I would make online author friends. I’d become part of communities I would find online. Yippee!

Oy.

Sure, I had a Facebookpage, I had opened (and never used) a Twitteraccount, and I was listed on LinkedIn, for professional purposes (but hardly ever used it).

My niece set up my first website, Sally Ember, Ed.D., and I began to “blog my book,” posting excerpts there and on Facebook for weeks prior to publication (catching up with both excerpts sites, above, before release day).

That was the entirety of my social media presence in the summer of 2013, a few months before I hit the “publish” button on my first of the ten volumes in The Spanners Series. Some of these endeavors resulted in my finding exactly what I was looking for: a community of indie and/or self-pub writers, many of whom were also somewhat new, volunteering to review, comment, enjoy my excerpts and then my book! I was so delighted and grateful!

Some of these new connections invited me into groups I’d previously been unaware of, but I happily became quite active in them, for a while. These groups had members who were (and ARE) so supportive, showing me a variety of ways to be involved in cross-promoting one another’s writing.

At first, it was all sunny skies and rainbows. My ebook was gaining visibility, I was making online friends, gaining more reviews and having a good time. Mutual respect, support, encouragement, laughs, tips, ideas and more were flowing around groups and quite helpful to me. I even had some to share back to them. Awesome…for a while.

The clouds rolled in all too soon. Has any of this happened to you?
“Sure! I’ll ReTweet [RT] glowing praise for your book(s) [even though I’ve never read anything you’ve written]!”

“Of course, if you read and review my book, I’d be delighted to read and review yours [until I read a few that were AWFUL!]!”

“Please be assured that, if you vote up my book’s good reviews on Amazon or my book on Goodreads’ Lists or put my book on your “shelves” on Goodreads, I’ll do the same for yours [even though… {PICK ONE: I’ve never read these other writers’ books OR I don’t like the genre and would never read them OR I have started to read them but couldn’t continue because they were AWFUL}]!”

“Oh, great! I’d love to be part of this ‘review each other’s blog’ swap. Oh, what? You’re assigning me to an erotica site when my brand is PG-13?!?!? No can do. Oh, it’s required? Oh, you’re now calling me names, like ‘prude,’ and telling me I’m being ‘judgmental’? ‘Bye, then.”

Struck by scolding/lightning one too many times, I dropped out each of those writers’ groups that had absurd or untenable “member responsibilities.” I eventually dropped out of all but a few groups.

Whew! Relieved!

<strong>My integrity has been restored by establishing for myself some great ground rules:
1) I am not on “Tweet teams” which require members to RT every and all Tweets.
2) I do not do “obligatory” reviews or “swaps.”
3) I do cross-promoting only after I’ve gotten to know/read and respect the other person and his/her writing enough to put my name on a public recommendation.
4) I don’t “vote up” any reviews or books unless I’ve read and agree with the votes.
5) I don’t vote for book covers or books for voting-related rewards unless I actually believe they deserve to win.

The best part of being “older but wiser, now” about how writers use social media? If you see my name on a book or blog review, a promotional Tweet, a shared or reblogged post, you can rest assured I believe in what I’m sharing/promoting.

When I haven’t read the work of the authors and don’t know their blog or them at all except as members’ names, I only share or RT general promotions for the GROUP. That’s the way I handle all that social media group cross-promotion pressure, now.

One thought on “Won’t Retweet, Won’t do Review Swaps, Won’t “Vote Up” Reviews: Why I Don’t Automatically Play Along with Many Writers’ Groups Anymore”

I totally agree with your five ground rules and your position regarding groups which ask a member to perform in a manner inconsistent with ethical behavior. I believe in and endorse the principles of the Ethical Code. I am familiar with groups who operate as you describe. I have chosen not to affiliate myself with any group who’s requirements or requests put me in a position of having to second guess the request on the basis of ethical behavior. I am a member of a group and a Twitter support team. I have not had a request nor have I supplied a tweet, re-tweet, review, vote, or support of any author on a quid pro quo or involuntary basis. I have not read every book written by the author members but am satisfied the ones I support with my tweets are worthy of being checked out by a reader, and that is all my tweets say. I am required to buy, read and review one member book a quarter to keep my listing in the club catalog but not as a requirement for membership. The choice of book is up to me, and the review is after the completion of the book. I have been totally satisfied with my participation. I take your wise warnings here to mean authors should maintain an awareness of ethical behavior and not blindly follow the dictates of an organization if there is an ethical question. Also thank you for the reminder to sign up and get a badge for my site.

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Sally Ember, Ed.D., photo from August, 2017

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