The NRA wants you to destroy your TV over ‘fake news’

The NRA has a new ad out, and its message is downright bizarre. The video encourages Trump supporters to destroy their TVs with a sledgehammer over “fake news.”

The 39-second spot for NRATV features Grant Stinchfield, a conservative radio host who previously worked for NBC’s local Dallas station, standing over a TV as various excerpts from NBC, CNN, and MSNBC play. Political issues flash on the screen, as well as clips of Alec Baldwin’s Trump parodies and John Oliver criticizing the NRA, repeating endlessly from one station to the next.

That is, until Stinchfield puts on goggles, steps back, and swings the sledgehammer at the TV, breaking it.

Of course, the video quickly kicked up a Twitter storm because it makes no sense. Between the video’s awkward macho demeanor and Stinchfield’s “Socialist Tears’ t-shirt, NRATV’s ad is turning into one hell of a viral fiasco.

Gonna own the libs by [adjusts safety goggles] destroying my own property

I’ll wear my little brother’s T-shirt and smash my TV with a sledgehammer, with cowboy music playing, then I’ll act all mad and tough…oh yeah, make sure there’s plenty of black people appearing on the TV.

This certainly isn’t the first time the NRA has gone viral for its strange ads. In June, one dramatic ad showed an NRA spokeswoman calling on right-wingers to fight the left’s “violence of lies” with the “clenched fist of truth.” Another commercial shocked Twitter users after many thought the NRA vowed to “fist the New York Times,” although this thankfully wasn’t the case.

Ana Valens is an LGBTQ reporter and essayist for the Daily Dot. Her work has previously appeared in Bitch, the Establishment, Vice's Waypoint, Rolling Stone's Glixel, and the Toast. She lives in Brooklyn, New York.