To achieve certification, Clark had to complete a curriculum with five levels of assessment, according to a news release. The assessments include a Constant Contact knowledge exam, proven customer satisfaction results and an interview and consultation. The program ensures that when a business chooses to work with a master certified solution provider, they are getting the services of an expert with proven results, according to the news release.

"Around here, you had better be the best at whatever you do," Clark said. "That is why we affiliated with Constant Contact when LucidPointe was founded five years ago. Our clients benefit from Constant Contact's commitment to being the best, and LucidPointe's achievement of master certified status confirms our commitment to the highest of standards as well."

LucidPointe, founded in 2009, helps small- and medium-sized business owners meet success with online marketing and cloud technology. LucidPointe is also a Microsoft Cloud Partner specializing in Office 365 for business.

"Small businesses are inundated with solutions and services claiming to help achieve success," said Arthur Steinert, Constant Contact's vice president and general manager of channel partner sales and marketing, in the release. "And while most could really benefit from that help, knowing which services to trust can be daunting. With a master certified solution provider, small business owners can feel confident that they are truly getting the best of the best. By completing master certification, Robert Clark has demonstrated advanced knowledge in online marketing best practices and a proven track record in delivering measurable results for the clients that seek the services of LucidPointe."