JoJo Siwa connects with her fans through many channels: she currently has over 7.4 million followers on Instagram, over 17.1 million followers on TikTok (formerly Musical.ly), over 389,000 Twitter followers, almost 500,000 likes on Facebook, and on YouTube, over 8.1 million subscribers with over 1.7 billion views!

She also connects with fans through her SIWANATORZ club, which stands against negativity and bullying; and through her global reach of consumer products including her signature bows, accessories, apparel, arts and crafts, cosmetics, home goods and party supplies. Her hugely popular singles include “Boomerang” (which has been viewed almost 608 million times and is certified platinum), “Kid in a Candy Store,” “Hold The Drama,” and “High Top Shoes.”