If you’ve been hanging out here at all, then you probably know that I’m a big advocate for having a website for your business – whether you’ve been in business for 30 days or 30 months. (If you’ve been in business 30 years, then you’re probably not reading this! 🙂 One of the first things you need to do before… Read More

One of the most important things a business owner can do is build a website for their business. But before you buy a domain name or set up a theme, here are five things to do before you make your website. If you’ve already built your website, that doesn’t mean you should skip this post. Instead, look at it as… Read More

Have you ever been tempted by one of those ads for a premade content bundle? The ones that have messages like: “Don’t spend your vacation behind the keyboard! Buy these bundles and save time!” “Just add your own branding, and you can have 60 blog posts ready in just a few hours!” “Creating your own course from scratch can take… Read More

There’s an ugly little habit I’ve seen floating around online… ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of “content” or workbook. Example #2: 62 ways to get visible – which includes things like participating on websites that no longer exist. Example #3: A list of places to pitch… Read More

Have you ever seen one of those ads that promotes “only 10 copies left” – just to discover that the product is an eBook? Or “Only 3 seats left”… in an on-demand course? These are both examples of artficial scarcity in marketing messages. My Experiences with Scarcity Marketing Messages About 10 years ago, I started running “quantities limited” products with “kit… Read More

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