How to implement rel=prev and rel=next to Magento’s pagination?

As most of you know that “When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines” like Toni Anicic wrote in his article. I don’t want to repeat his words, but to show you how you can add rel=”prev” and rel=”next” link tag attributes in the head tag for pages, which will boost your SEO. This peace of code is already provided by Magento community, but this is improved version.

Result

Search engine optimization in Magento’s Configuration

After implementing rel=”prev” and rel=”next” you need to re-config Magento’s SEO options, which means that you don’t need anymore Canonical Link Meta Tag For Categories. Below is a example how we setup Magento’s SEO options for one of our clients.

Besides the fact it doesn’t belong in templates, it’s most likely the worse implementation one could do. Besides the fact that it does’t even take in consideration if there active filters, there are better ways to do it WITHOUT doing an extra unnecessary sql query and collection hydration.

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