Exhibition Designer. Teacher. Dreamer.

Monica Debnath – MD – First Rain

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Person:

Monica is the only Indian exhibition designer to hold a Masters Degree in Exhibition, Museum & Retail Architecture from POLI.DESIGN, Milan, Italy. As an exhibition designer and design director she has collaborated in numerous prestigious international exhibition design projects. These include the Spain Pavillion for Expo Milano 2015, Antonio Maras (creative director of KENZO) flagship store, Nave Museum in Pisa, Slow Food Expo. Monica also holds a Masters in Business Administration degree. This gives her a thorough understanding of marketing communications. She worked in brand management functions in top Indian corporates like Ranbaxy, Elder & Macleods before founding First Rain Exhibits

Philosophy:

Monica is an exhibition designer at heart. She believes that form follows function. Design is not only the way it looks but how it works. Her design aesthetics lies in clean, classy, minimalistic and linear European forms. For her every element has to have a meaning otherwise it does not deserve a place in the overall scheme of the space. Her marketing background helps her to sync brand communication with form and fucntionality. This aids to create that truly immersive brand experience. She is a black and white person with no greys in her personality and design thinking. If something works it does otherwise it does not have a space in her schema of things in life

Passion:

Monica loves to work with kids. She is currently involved in conceptualizing a museum solely for children in India. With acute lack of public spaces and cultural centers in Mumbai, she hopes to create an atmosphere where children can start on the process of design thinking early in life. She loves animals and loves to spend time with her pet labrador “Oscar”. A visiting faculty to leading management & design institutes, Monica is actively involved in helping youngsters find their true passion in life.

Niloy Debnath – CEO

Niloy has more than one and a half decade of experience in Business Development, Brand Management, New Business Incubation, Business Expansion Strategy, Operations, SME Finance & Accounts in multi-varied industries like Media & Entertainment, Pharmaceuticals, IT Enabled Services, Exhibitions & Events. Has worked in top corporates like Times of India, RPG Group and Reliance Infocomm before founding First Rain. Has been instrumental in the transformation of First Rain from a local agency to a global powerhouse in the field of experiential marketing spanning tradeshows, festivals & digital.