Japanese Hello Kitty melon

A melon producer in Furano, Hokkaido, has grown some cute cantaloupes with the image of Japanese’s favourite icon Hello Kitty engraved on the fruit surface.

The limited item (300 pieces) will be on sale until July 31. I suspect it won’t last until then despite costing 4,980 yen (US$48.53) apiece. Seems steep to most people but high quality melons are priced at this range in Japan, it’s not extraordinary.