Advanced Exterior Design Studio Carlsbad.

The Advanced Design Studios are creative spaces where designers can think freely without immediately having to consider series production. In Carlsbad, California, designers create the exteriors of show cars, vehicle studies and mobility concepts for tomorrow and beyond. The typical California lifestyle influences the location as much as the proximity to Hollywood. Consequently, a special form of creativity flourishes in Carlsbad which uncovers new perspectives and is also evident in Mercedes-Benz series design..

An additional objective of the studio is to identify trends and transfer ideas from the American automotive world, which can be very different from its European counterpart.

However, the unique Mercedes-Benz design philosophy of sensuous clarity is recognizable in all of the Studio's projects. In this process, Carlsbad works together closely with the other Advanced Design Studios..