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B-Safe Management Solutions featured on Fox Business News with Terry Bradshaw discussing Safety Leadership and BBS. Click on the video to watch the segment.

Safety Leadership is defined as "The process of defining the desired state, setting up the team to succeed, and engaging in the discretionary efforts that drive the safety value," which broadly boils down to "engaging in and maintaining behaviors that help others achieve our safety goals". Common Safety Leadership strategies appear to be:

[1] Value Alignment: Encouraging people to take personal responsibility for safety by setting expectations for each layer (Senior, Middle, Front-line management, and employees) linked to clear goals. These are often created at a dedicated session where the CEO outlines his/her vision and senior managers determine how to translate that into concrete actions. Importantly, they strive to ensure the strategies and interventions adopted are aligned to their strategic intent and do not just boil down to a simple signing of the safety policy. Reinforcement strategies include all board members holding a weekly conference call where plant managers are required to discuss incidents occurring in the previous week, root cause analysis results, corrective actions, best practices, etc. At plant/operation levels, morning meetings are often held to discuss any and all pressing safety issues. Annual effectiveness assessments are often conducted with 360 degree reviews of individual managers; an organizational-wide safety survey; and, further diagnostics surrounding discreet organizational safety systems.

[3] Education & Awareness: Providing safety leadership training so that safety leadership becomes a corporate value. Effectiveness assessment of the training strategy revolves around employees visibly observing the leadership commitment to a safe workplace, and leaders in the organization being more knowledgeable on safety with line management accepting their safety responsibilities.

[4] Exhibiting Visible Leadership: Encouraging the management team (from the most senior down) to exhibit visible leadership commitment to a safe workplace. This visible demonstration appears to take the form of chairing of safety meetings; Ownership of the SMS (i.e. conducting risk assessments, investigating accidents); Involvement in quarterly reviews & training; Two-way dialogues about safety with personnel; and, Site safety tours. Effectiveness is assessed by monitoring the number and quality of managerial observations / conversations (leading indicator). Typically some type of robust, but easily accessible, tracking system is required to monitor the outcomes of the observations and discussions.

The power of PEER® to rapidly change the Safety Culture is unsurpassed and has been shown effective in a wide range if industies (e.g. aviation, construction, manufacturing and utilities) in Asia, Europe and North America. In each case, the results have been impressive, leading to substantial behavior change and incident reduction.

What is PEER®?
Exhibiting visible Safety Leadership often comes about from a 'two-way' dialogue between managerial and employee levels where Safety Leaders show they care about their 'folks' and are committed to making a difference. We train 'Safety Leaders' in the PEER® observation process to encourage high quality managerial communications about safety. For example praising good safety behavior and/or exploring ways to improve less optimal behavior. In turn, these interactions allow managers to keep their finger on the 'pulse' of safety, encouraging people to behave safely and identifying any 'barriers' to good safety performance.

Supported by our dedicated online PEER® Safety Leadership software, 'Safety Leaders' record summaries of their 'safety conversations' and any corrective actions identified. The results are used to provide 'real-time' feedback on the overall 'Safety Leadership' effort which helps to identify any underlying issues detracting from good safety performance.

PEER® makes everyone a more effective 'Safety Leader' with the skills learnt being directly transferable to other issues (i.e. quality, production, etc).

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for more information about facilitating Safety Leadership in your company