Here's a tack that the beer companies might want to keep in mind for their Super Bowl ads: Beer can save your life. That's the moral of an odd story from Slovakia (http://www.ananova.com/news/story/sm_1261997.html?menu). While driving his Audi in the Slovak Tatra mountains last week, Richard Kral was buried in an avalanche in the Slovak Tatra mountains. Luckily for Kral, he had 60 half-litre bottles of beer in his car because he was headed on vacation. Over four days, Kral tirelessly pounded brews and urinated out his window to melt the snow until he was able to escape. This really puts all those silly "tastes great/less filling" arguments into perspective. (Thanks to 10 Spot reader Sam Silver for the head's up.)