Do you trust your health data in the cloud?

Microsoft has launched a new platform dubbed Microsoft Health and a band that’s designed to track your health data and serve out insights. Microsoft Health also comes out of the gate with Android, iOS and Jawbone, MapMyFitness, MyFitnessPal and Runkeeper compatibility, but the real win may be in the cloud.

If Microsoft’s health effort and wearable sounds familiar that’s because the tech titans are all deploying similar efforts. Apple has its HealthKit effort—to be complemented by Apple Watch in early 2015—that has a long list of app and wearable partners sans Fitbit. Google Fit is another effort to aggregate the health data being tracked by a bevy of wearable devices and apps.