Research

The School of Communication has strengths in both theoretical and applied research across all fields of media and communication.
Members of staff have highly varied research interests, ranging from Taiwanese cinema to cross-cultural consumption, from the viral propagation of marketing messages to the role of social media in health communication, from media marketization in China to the treatment of local and non-local news in Hong Kong's media, from media law and regulation to media literacy.

Research is regularly published in leading peer-reviewed journals internationally and presented at international conferences.

Research projects are undertaken jointly with other schools and departments of the university and with colleagues in other universities in Hong Kong and elsewhere. Staff at the School also conduct surveys and put their skills at the service of corporate and public sector clients in a range of applied research contexts.

Research Institutes

The Centre for Media and Communication Research (CMCR)
The Centre for Media and Communication Research (CMCR) coordinates research on media and communication within HKBU, across all the sub-disciplinary areas covered by the School. It conducts research programs involving faculty from the university and other institutions and organises events such as lecture series, symposia, workshops and conferences.

The Applied Communication Research Laboratory
The Applied Communication Research Lab provides professional services for individuals and institutions doing research for academic, teaching, and commercial purposes in Hong Kong and outside. These include data collection and analysis, web mining, opinion polling services and professional consultancy. Run by scholars, it has state-of-the art facilities for computer-assisted telephone and web-based interviewing, and employs the latest software applications.

The Institute for Journalism and Society
The Institute for Journalism and Society (IJS) provides a platform to integrate knowledge production, professional training, industry outreach and social participation in the field of journalism, in the face of the radical changes confronting the profession.