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Four bgb attends ILTM Cannes 2012

By Sarah White, December 10th 2012

ITLM Cannes was back this month for its biggest year yet with an increase in VIP buyers, exhibitors and media. We sent Four bgb member Sarah White and found it extremely useful and well attended by interesting, influential and highly regarded industry members. This year had the biggest UK media presence to date with most of the key trade and consumer travel editors out in force. Among the various events the opening forum was very interesting and offered a prime platform for speakers to sell their brand. Amongst speakers, John Andrews, consultant editor of The Economist predicted that the Philippines and Indonesia will be destinations to watch next year and hopes for improved relations between the US and UAE, while Nicholas Coleridge, president of Condé Nast International described how we are entering a new world of luxury. Conde Nast publications worldwide now have 15,000 travel pages a year and their consumer research shows they are the most popular and widely read sections with the average reader taking five holidays a year and Conde Nast Traveller readers taking nine holidays a year. His trend for 2013 is Time and he passionately believes in his readers wanting and taking time to travel, time well spent and time off the beaten track.Four bgb co-hosted a very successful media briefing with David Spooner, vice president, sales & marketing for Banyan Tree which had a full turn out of media, and gave David the opportunity to present the challenges and opportunities facing Banyan Tree with its global expansion programme including China, India and Vietnam and how the company is adapting to the emergence of tourism in Asia.News from ILTM included the announcement of its second ILTM Spa next year in London, which will take place from 30 September – 2 October 2013 in conjunction with Tatler Magazine. They are also launching ILTM Japan to show their commitment to this emerging market.