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From the Great wall to the Wall Street: Investor relations strategies for US-listed traditional Chinese medicine manufacturers

FROM THE GREAT WALL TO THE WALL STREET:
INVESTOR RELATIONS STRATEGIES FOR
US-LISTED TRADITIONAL CHINESE MEDICINE MANUFACTURERS
by
Qinyuan Chen
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2011
Copyright 2011 Qinyuan Chen

China’s strong economic growth in 2009 and 2010 makes it home of the most new public companies in the world. As Chinese entrepreneurs searching worldwide for listing locations, a great number of them choose the United States, of which NASDAQ and NYSE are among the world’s largest and most developed capital markets. While some Chinese companies are flourishing in the United States, others are struggling with trust issues, failing to woo American investors due to inefficient communications. This is especially prominent among US-listed Traditional Chinese Medicine (TCM) manufacturers based in China because of cultural gap.; By means of case study and in-depth interview, this study examines the current image of Chinese TCM companies in American stock markets, acquires a better understanding of cultural barriers obscuring understanding of the TCM industry. Based on the research findings, a SWOT analysis is conducted to explore the constraints and future possibilities for Chinese herbal manufacturers in American stock markets. At last, a number of investor relations strategies tailored for Chinese herbal companies, on the grounds of their listing in the United States, are developed.

FROM THE GREAT WALL TO THE WALL STREET:
INVESTOR RELATIONS STRATEGIES FOR
US-LISTED TRADITIONAL CHINESE MEDICINE MANUFACTURERS
by
Qinyuan Chen
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2011
Copyright 2011 Qinyuan Chen