Salesforce.com (NYSE: CRM), the world's #1 CRM platform, today announced it has
completed its acquisition of ExactTarget, a leading cloud marketing platform
used by more than 6,000 companies including Coca-Cola, Gap and Nike.

Salesforce.com's acquisition of ExactTarget furthers its mission of being the
world's leading CRM platform—one that enables companies to transform how they
connect with their customers across sales, service and marketing. By combining
ExactTarget's leading digital marketing capabilities with salesforce.com's
leading sales, service and social marketing solutions, salesforce.com will
create a world-class marketing platform across email, social, mobile and the
web.

The dramatic increase in consumer and business use of social networks, mobile
devices and new digital technologies is causing a revolution in marketing, as
budgets previously spent on traditional media are now moving to digital
campaigns. Gartner estimates that by 2015 consumer technology companies will
have switched one-third of their traditional marketing budgets to digital[1]
and CMOs will outspend CIOs on information technology by 2017[2].

The combination of ExactTarget and salesforce.com will increase the value
proposition for customers of both companies. Salesforce.com customers will be
able to extend their investments in sales, service and social marketing with
access to the industry's most comprehensive marketing automation solution.
ExactTarget's large and vibrant customer base will have access to new
world-class social marketing capabilities and will be able to leverage
salesforce.com's leading sales, service and platform solutions to transform
their end-to-end customer experience.

Comments on the News

o "The CMO is expected to spend more on technology than the CIO by 2017,"
said Marc Benioff, chairman and CEO, salesforce.com. "The addition of
ExactTarget makes Salesforce the starting place for every company and puts
salesforce.com in the pole position to capture this opportunity."
o "By bringing together ExactTarget's industry-leading marketing automation
and campaign management capabilities with salesforce.com's leading social
marketing solutions—listening with Radian 6, publishing with Buddy Media,
and advertising with Social.com—we will deliver the marketing platform of
choice for CMOs," said Scott Dorsey, CEO, ExactTarget, a salesforce.com
company. "Together, we will enable companies to transform how they connect
with their customers across sales, service and marketing."

According to Gartner, Marketing was the fastest growing CRM category in 2012,
growing at 21 percent—more than four times the software industry forecast norm
in 2012. Gartner is predicting 21 percent growth through 2017[3].

Salesforce Marketing Cloud—The Marketing Platform of Choice for CMOs
The acquisition of ExactTarget will accelerate the growth and leadership of
the Salesforce Marketing Cloud. The combination of ExactTarget's
industry-leading marketing automation and campaign management capabilities
with salesforce.com's leading social marketing solutions—listening with
Radian6, publishing with Buddy Media, and advertising with Social.com—will
deliver the marketing platform of choice for CMOs. Now any company will be
able to connect with their customers in entirely new ways across email,
social, mobile and the web.

Acquisition to Create the Market and Technology Leader in Marketing
As the global leader in CRM, salesforce.com is number one in sales, service
and cloud platforms. And now with the combination of Salesforce and
ExactTarget, salesforce.com will become the leader in marketing. The
acquisition gives salesforce.com industry leading solutions across every major
pillar of CRM, creating a unique customer platform that enables companies to
transform how they connect to their customers throughout every part of the
customer lifecycle. For ExactTarget, joining salesforce.com will accelerate
its growth by providing dramatically increased customer and geographic reach
and global operational scale.

ExactTarget—Leading Cloud Marketing Platform for More Than 6,000 Companies
Founded in 2000, ExactTarget is a leading cloud marketing platform. The
company's solutions enable marketers to integrate customer data from any
source to power digital marketing campaigns across multiple channels, all
while leveraging sophisticated marketing automation capabilities. More than
6,000 companies around the world, including Coca-Cola, Gap and Nike rely on
ExactTarget's solutions to drive customer engagement, increase sales and
improve return on marketing investments.