The Millenial lifestyle – travel, living, fashion and work

Designing charity for Millenials

Millennials love doing good. On instant. If it is easy. If you don’t have to commit to anything long term.

A perfect example comes from Finland. A local food delivery service, Wolt, launched a special Christmas service. Instead of just ordering for yourself, customers were able to donate a Christmas dinner for a homeless person for 5€ in the app. In the end, Finns got so crazy about donating, that instead of just Christmas dinners the homeless in Helsinki are going to have donated food for the whole year. The campaign is extended, so that donations for food for the homeless can be constantly made.

This is an amazing example about millenials. They do want to act, they do want to do good. But:

It has to be easy

It has to be affordable

It is instant

It is specific

It does not involve long commitment (one time donation)

Wolt’s charity success comes partly also to the fact the opportunity to donate comes accross just very easily – among something you would do anyway.