Spotify Announces New Partnership with Coca Cola

Spotify was one of the most sought-after names and brands in music technology and social media news throughout all of 2011, mainly through the partnership formed with Facebook. Now, Spotify and The Coca Cola Company have just announced a global partnership to help both brands expand their reach in the music world.

This new partnership, reported on TechCruch, Mashable and in PC Magazine, will focus on the elements of global, technology, social, and a commitment to music. Spotify explained that Coca-Cola will be a huge factor in bringing Spotify to new markets around the world

In the report on Tech Crunch, Daniel Ek, founder of Spotify, had the following to say about the partnership:

“This is a really exciting day for us. We are partnering with one of the most known brands in the world. .. From Spotify’s perspective, this partnership is just as important as our deal with Facebook.”

Spotify also announced new brand apps with Intel, AT&T, McDonald’s, and Reebok.

Having solidified partnerships with two of the biggest name brands in the world, Spotify is continuing to forge ahead on the path to becoming the preeminent name in music technology and social media.

Ron Grant is a freelance journalist and blogger originally from Detroit and currently residing in Orlando. He is a contributor at HipHopDX.com, is the lead writer for Orlando-based indie music label Conscious Mind Records and runs his own independent music blog, The Music Nerdvocate. Follow him on Twitter @RonGreezy.