Introduction to Lean DM

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According to the DMA 20 million items are incorrectly mailed every month. Lean DM is a programme created by The Software Bureau to promote data quality and data processing best practices. Mail providers and printers who offer Lean DM win more clients, generate better campaign ROI for their customers and help secure a future for the industry.

Within the Lean DM introduction you will find:

5 sources of waste in direct mail campaigns

How Lean DM will help you differentiate your business

Where your clients will save money with Lean DM

Why Lean DM is the future for direct mail

Additional Free Asset for Mail Producers:

To help you promote Lean DM to your clients, The Software Bureau has created a rebrandable Lean DM product sheet. Customise the colours and logo and use it to promote Lean DM to your clients. Get it free when you download the Lean DM presentation.