Dixons Carphone launch their own mobile network – iD

Available next month and using Three for the infrastructure and masts, Carphone Warehouse, Currys and PC World are looking to disrupt the mobile landscape by offering cheap plans and free roaming to more countries than their host network.

Called “iD”, details are still being polished, but they tell us that they’ll be the cheapest and most flexible network on the market, including 12-month plans with 4G data. They’ve revealed via a press release this morning that the Samsung A3 will be available on one of these 12-month 4G plans with 300 minutes, 5000 texts and 1GB of data for a mere £19.50 per month.

The iD deals will be available from Carphone Warehouse, Currys and PC World stores, plus you’ll be able to go online and browse through the deals when it all goes live.

The CEO of Carphone Warehouse, Graham Stapleton, stated …

We’ve been listening to our millions of customers’ network requirements and desires for years. In doing so we have identified some common challenges. People want great flexibility from their plans and are fed up with the ‘one size fits all’ approach.

This is just the beginning. We know that there are lots more customer issues and frustrations with existing mobile plans that we’re eager to tackle. We want this network to be focused on the individual and we will continue to listen to customers over the coming months, asking them to help develop and evolve iD.

The company is pushing the flexibility of their plans and the 22 countries that you’ll be able to roam into without having to pay anything extra. Like Three, you can use your phone as if you were at home, but with iD you can do it in more places as you can see below..

They are also keen for customers to avoid “Bill Shock” with capped plans that can be controlled.

More in the press release below or head to their website, which is www.idmobile.co.uk, to register your interest.

Designed for a data-driven generationLowest priced 4G plan on the UK marketValue 12 month 4G plans

London 23 April 2015: Today, Carphone Warehouse announces iD, a new mobile network that is built around what the customer wants and addresses consumer frustrations with current mobile phone plans.

iD – available from May and operating on the Three network – will launch with a set of market-leading, introductory offers promising the mobile user increased contract flexibility, greater access to free data roaming and the best value 4G available on the UK market.

Commenting on the launch, Graham Stapleton, UK CEO at Carphone Warehouse, said: “We’ve been listening to our millions of customers’ network requirements and desires for years. In doing so we have identified some common challenges. People want greater flexibility from their plans and are fed up with the ‘one size fits all’ approach. In fact, a recent study by Which? found that overspend on mobile phone charges in the UK amounts to £5.42billion each year – showing just how many people aren’t on the right plan for them. We are also a generation obsessed with the mobile internet and accessing data and services on the move – things people are either paying too much for or just aren’t getting. Addressing these challenges forms the basis of the first wave of plans from iD.”

At launch, the new network will solve three core customer frustrations:

Bill Shock – for those who want to make the most out of their money and like the reassurance and security of a standardised bill each month; delivered through controlled and capped plans at the lowest price on the marketUncertainty when using your phone abroad – for those who travel abroad frequently but are hindered by inflexible plans. iD’s roaming plans cover more European countries than anyone elseFlexibility – 12 month contracts for those who want great value 4G, with the flexibility of shorter term commitment

Graham continues: “This is just the beginning. We know that there are lots more customer issues and frustrations with existing mobile plans that we’re eager to tackle. We want this network to be focused on the individual and we will continue to listen to customers over the coming months, asking them to help develop and evolve iD.”

iD is the first major initiative from Dixons Carphone and will be available to customers from May 2015 via all Carphone Warehouse, Currys and PC World stores, as well as online channels. For more information and to register interest visit www.idmobile.co.uk.

The first mega offer from iD will be the Samsung A3, available for a limited time on a 12 month 4G plan with 300 mins, 5000 texts and 1 GB data for £19.50.