The New Science of Pinterest PR: Trailblazer tactics to win massive pins, sales and traffic

Pinterest is the fastest growing site in the world. It delivers the highest revenue per participant and generates better click-throughs and conversion rates than Twitter or Facebook. It's a must for promoting products and services—but only if it's done right. This is your chance to launch a successful Pinterest site—or make yours better. Join this session to learn the latest techniques, tools and tricks for reaching huge numbers of engaged followers on Pinterest. Discover how to use Pinterest boards, pins and improved search to showcase your wares, target influencers in key demographics and channel untold traffic to your website.

Key Takeaways:

Why Pinterest exploded; why you need a Pinterest strategy to keep up

Insights into using buy buttons, video ads and Pinterest as a search engine

The new science of data-based pins: What, when and how often to pin

Futuristic content—how to use Pinterest for videos, Slideshares, podcasts

New ways to optimize pins, boards and board titles for SEO

How to get more from Pinterest advertising, promoted pins and influencers

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Passionate and experienced online community manager and digital engagement professional with ten years of experience cultivating, developing strategy for and managing various channels on a variety of social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, Flickr, Pinterest, Google+, Snapchat, Yik Yak and others.

I believe the key to a successful online community is the same as any community - creating a forum where evangelists, critics, and everyone in between feels comfortable and encouraged to participate in the conversation.