The Loose Women panellists said that they were ‘gutted’ not to bag the gong

The host also revealed that their loss would also mean that Katie Price would not be singing live on the show.

She said: “We are celebrating just the fact that we got there last night and we are inspired and moved to make this show for you every single day and we are genuinely devastated not to have won it for you.

“We love to make you laugh, we love to make you feel less alone to brighten up your lunchtime and of course to get you talking.”

Loose Women's Andrea McLean reveals they are 'devastated' not to win NTA

Andrea then quipped: "So, sadly, the worst bit about not winning means that Katie Price won't be singing live."

Andrea also revealed that their loss meant that Katie Price wouldn't be singing on their show

As their defeat was announced and the team behind the ITV show took to the stage, the camera cut to the Loose Women team the moment Nadia was seen telling a pal behind her: “Every f***ing year! EVERY f***ing year!”

The win brings This Morning’s NTA gong total up to an impressive twelve – while Loose Women have four.