Sophisticated Marketers Podcast

The Sophisticated Marketer’s Podcast is hosted by Jason Miller, Sr. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. Every two weeks Jason interviews marketing powerhouses from around the globe to bring you bleeding edge insights. He tackles the latest trends and topics that matter most to marketers and ties it all together with his unique rock ’n' roll flare. No fluff or frills, just real marketers talking about what matters most.

Categories

Adweek UK brings about some of the best minds in Marketing and we grabbed one of them, Ravleen Beeston, the Head of Sales BING UK at Microsoft. We talked about Voice Searches and how the next generation is really taking the lead on why this will put the final nail in the coffin of Keywords.

Dr. Jody Foster joins the podcast to discuss how to effectively deal with workplace conflict caused by what her new book refers to as The Schmuck in my Office. Listen in as Dr. Foster nails down the various types of personality traits that play heavily into office politics and how these dysfunctional interactions among coworkers can lead to workplace fiascos. Not only does she identify the problems, but she provides actionable tips for understanding schmucks as people, defines how to work with them, and ultimately solve workplace problems.

Messaging strategist, speaker coach, and TEDx Cambridge Executive Producer Tamsen Webster joins the podcast to discuss how to be a better presenter, storyteller, and all around sophisticated marketer. From the secrets of a great TED talk to finding the best way to tell your brand's story, Tamsen breaks down her unique approach with a few fun stories along the way.

Top LinkedIn Influencer, entrepreneur, chess master, Wall Street Journal best selling author James Altucher joins the podcast to discuss his latest groundbreaking book (and Jason Miller’s favorite book since Ignore Everybody) “Reinvent Yourself”. This episode will change the way you look at life both personally and professionally and challenge you to become a better human being .

Vice President of Marketing Integration at Schneider Electric Giuseppe Caltabiano joins the podcast to discuss how he uses the Big Rock content and turkey slices approach to content for driving real ROI, and how to master a cross-regional global content marketing strategy.

This is the second half of the interview with Twisted Sister founding member Jay Jay French. He talks about best and worst bands, and discusses how the Twisted Sister brand has stayed relevant for 40+ years.

SEO and Content Marketing expert Stacey MacNaught joins the podcast to discuss all things content marketing and search engine optimization. Stacey shares her formula for generating remarkable ideas for content along with creative ways to launch them for success.

Deep space engineer and tech innovatorMary Spio joins the podcast to discuss all things Virtual Reality and how this revolutionary technology is changing the way we interact with the world around us and the potential it holds for marketers moving forward.

F-bombs in the workplace, wacky interview questions, reaching the C-suites via social media and the return of Marketer or Rockstar. Jon Watkins, Head of Content at Seven joins the podcast for our best episode yet.

Tune in to this episode as Dennis and Logan from Blitz Metrics and I discuss the marketing robot apocalypse, effective presentation styles, the right way to do personal branding, account based marketing vs. micro-targeting, and of course proving the ROI of social media once and for all.

Best selling author Bernadette Jiwa joins the podcast to breakdown the essential elements of great storytelling for brands. She then shares some of her favorite examples of B2B marketers finding success using this strategy in their marketing and the lessons learned.

Mitch Joel, President of Mirum – a WPP owned digital marketing agency, joins the podcast to discuss all the rage around PokemonGo, how his background as a music journalist plays into his role as a marketer, the power of LinkedIn, and the importance of personal branding.

Scott Donaton, Chief Content Officer at Digitas joins the podcast to discuss the evolution of Cannes Lions, the future of branded content, and B2B marketing's place at the International festival of creativity.

She’s landed a Silver Lion for helping lovers touch over the web, she wants to give football fans the feeling of scoring – and she loves the movie Tank Girl. An interview with the Wearable Experiments co-founder isn’t your run-of-the-mill tech chat.

Razorfish Global Chief Creative Officer Daniel Bonner cracks the code on creativity, literally. Bonner joins the podcast live from Cannes Lions to break down the data behind the makings of an award winning Cannes Lions campaign. The results of this groundbreaking research will change the way you think of creativity.

Cisco's Creative Director and the funniest man in B2B marketing Tim Washer joins the podcast. Listen in as we distill the elements of comedy and improv and how they can be applied to modern B2B marketing for success. Along the way Tim shares some anecdotes from his time studying under Amy Poehler and writing for SNL, Conan, The Onion and more.

New York Times Best Selling Author Sally Hogshead joins the podcast to discuss her book Fascinate: How to Make Your Brand Impossible to Resist. Listen in as Sally shares her groundbreaking research in which she measured almost a million people to find what makes a brand, or idea, or a message fascinating.

Chief Content Officer at Rainmaker Digital and founding memberofCopyblogger Sonia Simone joins the podcast. Listen in as wediscussthe current state of publishing, personal branding, and the"60'sband name" technique for finding a good domain.

Newscred Head of Global Marketing Solutions Alex Cheeseman joins
the podcast to discuss always on content marketing strategies and
the subtle and not so subtle differences in marketing around the
world.