From the creation to the production and distribution
of state-of-the-art timepieces, the Swatch Group
benefits from a unique know-how encompassing the entire watchmaking spectrum, hence Nicolas G.
Hayek's visionary ambition to improve horological
retailing yet further.
In these boutiques, space is dedicated to fine
watches and jewellery pieces. At their centre, the Tourbillon cage provides a stylish, refined display and a subtle lighting worthy of the beautiful masterpieces it exhibits.

Here you will find creations of the finest watch brands, whose collections including watches with the Tourbillon movement invented by A.-L. Breguet in 1801 give these prestigious outlets their name.