Brand • Experience • Growth • Optimization

Entries for 2012

In this article I'll briefly talk about the process of creation of one of our internal projects, I Like to Waste My Time.com, and some of the marketing techniques we've been using to get the website up to 40,000+ unique monthly visitors, who generate over 110,000 pageviews.

I'll also discuss some of the future updates, and how we're planning on monetising the website without the use of a single third-party ad, which seems to be what most of our competitors are doing. So far this project has been alive for a little over a year.

Over the last 2 weeks I was doing some research for an upcoming real estate development project which consisted of me going through close to 100 development related websites. The reason why I say development
related
is because the market is so saturated with poor, low quality property developer websites, that I had to consider some construction company websites, real estate management websites, and even just general real estate listing sites – it's quite sad.

Picture frames. There are different types to choose from, but which is the right one for you? It’s tedious to think about and it drives me bat crazy. Where will they hang? What photos go in them? Or perhaps this isn’t a problem for you? Maybe you’re normal? Not obsessed, like I’ve become.

I’m writing today to convince you of how important it is to frame images accordingly. Hanging picture frames is a lot like designing galleries & portfolios. I compare framing Grandma and her cat ‘Mr. Tibbs’ to customizing a Behance Prosite portfolio, or cropping a website thumb to post on Dribbble.

This post briefly touches on a number of items from our monthly checklist that we use for our regular clients. These methods will help you convert more users into customers, gain more positive brand experiences, and help you rank better in search engines.

In most cases all of these techniques have been proven to have a positive effect, however I advise you to always test in order to determine whether the change has the same positive effect on your business as it varies.

Use this as your pre-launch checklist and contribute to it in the comments at the end of this post – I will update the post with more techniques as we research and test them.

“Sticky” navigation is the result of the ongoing improvement of web usability and conversion rates through rigorous testing and research by numerous specialists worldwide.

The fact that the user always has access to navigation on a very long, information-heavy page, not only attributes to a more pleasant usability experience, but also to higher conversion rates and more pages per view.

Some of you have been wondering how to make a “sticky” menu on a vertically scrolling website, so we’ve decided to write a short tutorial for you.