The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
STB is the national tourist board, and the only such institution in Slovenia.

Marketing opportunities

A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on

Products and developement

We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and