Event Details

Our Part-time SEO/SEM & Analytics course is an effective medium for achieving your digital goals, as the program is hands-on, project-based and led by an active industry expert. If you’re curious to dive deeper into SEO/SEM & Analytics, this 90 minute workshop is an excellent precursor to the Part-time course course while offering a sense of the BrainStation learning experience. You'll have a chance to explore our learning model, custom portal and chat with Learning Advisors.

Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. Discuss the tools they use when building effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. You will also explore Google Analytics to learn about its key features and reporting tools. Please remember to bring a charged laptop to the workshop as outlet space is limited.

*Event is non-refundable and non-transferable.

Topics of Discussion

Search engines and how they function

Significance of keywords in any search marketing discipline

Conducting basic keyword research to set your search strategy up for success

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