When asked about his expectations on the Apple Watch, Cook responded, “My expectations are very high on it. I use it every day. I love it and can’t live without it.”

The Apple Watch is Apple’s entry into the emerging wearables market. The watch syncs with a user’s iPhone and includes Apple Pay capabilities, a way to communicate with friends by drawing on the screen called Sketch and a Tap feature that sends your screen taps to a friend who is also wearing an Apple Watch.

The Apple Watch will ship in three flavors: the regular Apple Watch with a stainless steel case, the Apple Watch Sport with a fluoroelastomer band and anodized aluminum case and the high-end Apple Watch Edition with an 18-karat gold case.