While those numbers may not look all that impressive, you have to consider that digital marketing sources have a response rate of only 0.1%. Direct mail has stayed in front throughout the digital boom.

But just because the response rate of direct mail is higher than others doesn’t mean marketers and businesses are satisfied with the average.

It’s an easy way for your potential customers to interact with your brand and provide valuable information about themselves.

Offer More Than One Point of Contact

Your direct mail audience is full of different people. They have their own tastes, preferences and styles. That’s why you have to offer more than one point of contact on your direct marketing mailers.

Mailers with only a phone number won’t appeal to potential customers who prefer to do everything online. Mailers with only a web address won’t appeal to people who prefer to connect with companies through social media. And not including a phone number will eliminate potential customers who do everything by phone. You see where we’re going with this?

Including multiple points of contact will allow your audience to choose which response method works best for them.

Offer Something Especially Exciting

If you want to beef up your contact list, an easy tactic is to offer something that’s really enticing.

A one-time discount or offer is great. Exclusive information or access to special sale is great. Know your audience, and make an offer that will appeal to them enough that they take action to connect with you.

Target Effectively

There are multiple formats available for direct mail marketing, meaning you have lots of options when it’s time to beef up your response rates.

So how do you know which option to select for your upcoming campaign? Market research.