Beer of the Week

Guinness® Draught

Week of March 16, 2011

Swirling clouds tumble as the storm begins to calm, settle, breathe in the moment, then break through the smooth, light head to the bittersweet reward. Unmistakeably GUINNESS® beer, stout, or draught , from the first velvet sip to the last, lingering drop. And every deep-dark satisfying mouthful in between.

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What the Brewery Says:

Swirling clouds tumble as the storm begins to calm, settle, breathe in the moment, then break through the smooth, light head to the bittersweet reward. Unmistakeably GUINNESS® beer, stout, or draught , from the first velvet sip to the last, lingering drop. And every deep-dark satisfying mouthful in between.

History of GUINNESS®:

Arthur Guinness was born in Celbridge, County Kildare in 1725. It seems that Arthur first learnt the art of brewing from his father Richard, whose job as a land steward included brewing beer for workers on the estate of Dr. Arthur Price, later Archbishop of Cashel. In 1759, at the age of 34, Arthur Guinness signed a 9000-year lease for the St. James's Gate Brewery, Dublin, at an annual rent of £45. The brewery was only 4 acres in size, disused, and had little brewing equipment. But in only 10 years, despite competition from imported English beers, Arthur began to export his beer to England.

Arthur began by brewing ale, and in the 1770s started brewing 'porter', a new type of dark English beer. Arthur's porter was so successful that in 1799 he stopped brewing ale. By the time Arthur died in 1803, he had built a successful brewing business, with a promising export trade. Arthur married Olivia Whitmore, and had 21 children, 10 of whom survived into adulthood. When he died, his son Arthur Guinness II took over the brewery. In all, 6 generations of the Guinness family were directly involved in the brewery management.

Arthur Guinness II developed the business, expanding the export trade, and brewing a new beer 'Extra Superior Porter'. By the 1830s, St. James's Gate Brewery was the largest brewery in Ireland. In 1855 Arthur II's son, Benjamin Lee Guinness, took over. Under Benjamin, the first trade mark label for GUINNESS® stout was introduced in 1862. When Benjamin died in 1868, his son Edward Cecil took over. Under Edward's leadership the brewery became the largest in the world. In 1886 the business was floated on the London Stock Exchange and Edward became Chairman. By the end of the 19th century the brewery had grown to 60 acres, sales of GUINNESS® Stout were over 1.2 million barrels a year, and GUINNESS® Stout was available across the world.

In the 20th century the Guinness family continued to lead the business. Edward Guinness died in 1927, and his son Rupert became Chairman. Rupert's grandson Benjamin became Chairman in 1962, and was the last member of the Guinness family to hold this position, which he resigned in 1986. In 1929, the first advertising campaign for GUINNESS® was launched. More product innovations took place including the launch of GUINNESS® Draught in 1959. GUINNESS® Draught in Can was launched in 1988 thanks to the 'widget' – a groundbreaking invention in beer packaging technology. From the 1940s to 1980s a major overhaul of brewing machinery took place, making the brewery one of the most technologically advanced in the world. In 1936 the first overseas GUINNESS® Brewery was opened. It proved successful and was followed by four more in Nigeria (1962), Malaysia (1965), Cameroon (1970), and Ghana (1971). Licences were also issued to brewers in other countries so that GUINNESS® could be brewed locally.

By the end of the 20th century, GUINNESS® was brewed in over 40 countries, and sold in over 150. In 1997 Guinness Plc merged with Grand Metropolitan Plc in a £24 billion merger. A new company was formed called 'Diageo' Plc. Today, 10 million glasses of GUINNESS® are enjoyed daily around the world.

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