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A lot of the Vietnamese population live in the rural areas nevertheless the proportion of the urban human population is gradually increasing from 19.7% in 1990 to 26.0% in 2004. Vietnam’s largest city is Ho Chi Minh City (population 5.0 million) and Hanoi (population of three.5 million) accompanied by Nai, Haiphong and Dac Lac.

Household income in Ho Chi Minh City is nearly thrice the nation’s average – the town makes up about nearly half of all motorbikes in Vietnam. Around 20% of people live under the poverty level and mainly from rural households. 10%-15% in the households are middle to high-income households while 65%-70% are lower-income households.

INFRASTRUCTURE. Vietnam’s telecommunication systems lag behind many neighbouring countries in your neighborhood and for that reason government puts great increased exposure of its modernisation. Digital exchanges now attached to Hanoi, Da Nang, and Ho Chi Minh City and main lines have increased whilst the usage of mobile telephones keeps growing. The national road system stretches from the northern to southern tip of Vietnam. Northern and southern Vietnam are using two air-ports and 2 main sea ports serving international shipping.

CONSUMER Using TECHNOLOGY. There are nearly 10.One million telephones positioned in Vietnam and nearly 5.0 million cellphone subscribers in 2004. The federal government is putting considerable efforts to modernise and enhance the country’s telecommunication system but nonetheless lags when compared with Singapore, Thailand and Malaysia. Computer penetration is low; estimates change from 2% to 4% of the population in 2004 with an estimated 5.8 million internet surfers. The penetration of television is simply 20% and concentrated to homes inside the towns and cities. Similarly, installation of refrigerators concentrates in the cities where 60% of the homes have refrigerators.

RETAIL MARKET. Retail sales in Vietnam grew by 8%-12% annually from 2000 to 2004 as a result of increasing disposable income as a result of country’s strong economic growth. Vietnamese consumers spend two-thirds of the income on retail purchases amounting to US$16.3 billion in 2004. Traditional wet markets and the "mom and pop" shops dominate the retail industry accounting for 95% from the total retail trade. A number of these retail shops measure only five square metres (54 sq ft). Modern stores are restricted but gradually emerging in the united kingdom and customarily locally owned businesses concentrated in Ho Chi Minh City and Hanoi.

FOOD CULTURE. Rice and noodles include the staple food from the Vietnamese but taste preference differs by region. Foods in central Vietnam are spicier while foods in northern and southern Vietnam are less spicy and tend to be saltier. The Vietnamese often dip their foods with chilli, garlic or fish sauce to include flavour. In france they colonialists introduced European style bread and bakeries in to the Vietnamese food culture. Western style junk food service establishments are beginning to emerge alongside the traditional snack bars, cake shops and mobile food carts.