Yet despite all the usual preparations for the day of love, one thing has changed: The Man.

Today, the type of hunks that originally had that 'wow' factor are being replaced - by men that have enough body hair to resemble IT from The Addams Family.

Ok, so that might be a bit of an over-exaggeration, but in today’s dating arena a hairy back is no longer a no-go area. In fact, if new research by online matchmaking firm PARSHIP.co.uk is anything to go by, women like their men with hair – everywhere.

PARSHIP have discovered that UK women are leading the trend in Europe for the return of the real man. The study has found that British women are intensely attracted to a man with body hair and as she gets older, her desire for a hairy hunky hero increases.

A staggering 34 per cent of British females would rather go for a man in the classic virile mould of Sean Connery or Tom Jones than run their fingers over the bare chests of heartthrobs such as Daniel Craig and Colin Farrell – you know, those guys who look as though they have been “waxed within an inch of their lives”.

Yet for babes abroad - particularly those in Western Europe - a hairy man is not as perfect as a hairless heartthrob.

So while David Hasselhoff might be a star in Germany, only one in 10 women could withstand the thought of smearing sun cream on his hairy chest.

Yet for Brits over 30, a hairy man is the ultimate in masculinity. And as women get older their desire for body hair in the opposite sex increases. 62 per cent of women over 45 say they find a man with body hair very attractive, compared to just 24 per cent of women under 25.

It also happens that a hairy man’s appeal increases the further north you go in the UK – maybe it’s something to do with insulation from cold winds.

Dr Victoria Lukats, psychiatrist and dating expert for PARSHIP.co.uk, said: “The interesting finding from this survey was that women in the UK are more accepting of male body hair as they yet older – this is just as well since it's well known that testosterone leads to both male-pattern baldness and increasing body hair with increasing age.

"It looks like follicly-challenged men don't have to be self-conscious after all – the vast majority of women simply don't see it as an issue.”

So good luck this Valentine's girls and who knows, maybe you will find your very own Teenwolf!