Below, you’ll find the slides and video from a webcast we co-presented with Rand Fishkin, the co-founder of Moz. Rand is one of the web industry’s most innovative thought leaders. His company’s values—embodied by the acronym TAGFEE—are well worth reading; they are bold and innovative. In addition to being an expert in search engine optimization (SEO), he has extensive knowledge of conversion rate optimization (CRO), having contributed a whole chapter to the first edition of Marketing Sherpa’s Landing Page Handbook.

What you’ll get from this page

How CRO affects SEO. Many companies worry that CRO will damage their search-engine rankings. Rand explains how to increase your conversions whilst keeping—or even enhancing—your organic rankings. (The section “Does CRO mess up SEO?” which starts at 13:57 minutes is a must-see.)

Strategic and tactical mistakes that Conversion Rate Experts has made and seen when optimizing for conversion. It’s likely that your company is making some of these mistakes right now, and can easily fix them. The mistakes are

The “Kaigai Keitai” Problem

The Cinema-Foyer Effect

Why returning customers cause noise

Not having ADA on the project

Switching to the beauty track (this section, starting at 37:25 minutes is a must-see)

Q&A: Rand and Karl answer the attendees’ conversion questions, most of which were about the SEO implications of conversion rate optimization.

The slides

The slides from the talk, some of which may be confusing without the audio (see the video below).

A transcript of the talk

What you should do now

1. If you’d like us to work on your website—to dramatically improve your conversion rate and profits (like we did for all these companies), then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.

2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.

Search our website

Links

Queen’s Award for Enterprise

Conversion Rate Experts has won a Queen’s Award for Enterprise for outstanding achievement in innovation. It has been given in recognition of us “codifying the scientific methodology that companies like Google, Facebook and Apple now use to improve websites.”