Alienware, Dell's high performance PC gaming brand, is taking the mobile gaming experience to a new level with its enhanced gaming laptop portfolio that lets gamers choose a system that best fits their mobile lifestyle. The enhanced systems include: the M14x, the most powerful 14-inch laptop in the universe, for the gamer who requires a balance between mobility and performance; the 3D-capablei M17x for an immersive high-definition, surround-sound sensory experience, and the M18x - also the most powerful 18-inch laptop in the universe - for gamers whose priority is performance above all else, but who also require the option to occasionally 'go mobile.'

A perfect balance of performance and mobility, the Alienware M14x allows gamers on-the-go to experience uncompromising gaming performance. The M14x features optional dual drive configurations, up to 16 GB of memory for extreme multitasking, a Blu-ray combo optical drive, and an NVIDIA GeForce GT 650M graphics engine with GDDR5 graphics memory - the most advanced GPU in a 14-inch form factor and the first time Alienware is offering GDDR5 graphics on a laptop of this size.

The Alienware M17x immerses the customer in the game with every dimension, pixel and sound, for a bigger, richer gaming experience. The M17x delivers the latest NVIDIA and AMD graphics card options, up to 32 GB of memory, optional 17.3-inch 120 Hz WideFHD WLED 3D display, and THX 3D surround sound. It is one of the first laptops to offer the AMD Radeon HD 7970M graphics card and the latest GDDR5 NVIDIA GeForce GT 660M and 675M graphics solutions.

Alienware's flagship gaming laptop, the Alienware M18x, is equipped with technology capable of matching high-performance gaming desktops. The M18x delivers up to 200 W of mobile graphics power when configured with the optional Dual NVIDIA GeForce GTX 675M graphics enabling an NVIDIA SLI experience and up to 4 GB of GDDR5 graphics memory. A configuration featuring dual AMD Radeon HD 7970M with CrossFire will be available in the coming weeks. An 18.4-inch Full HD 1080p WLED backlit LCD, up to 750 GB 7200 RPM SATA hard drives, support for a triple solid state drive option - 768 GB SSD (3 x 256 GB SSD), and a stylish, anodized aluminum shell all combine to make the M18x a gaming and entertainment powerhouse like no other.

"Our customers want the most immersive gaming experience possible, and we've taken the all-powerful M14x, M17x, and M18x laptops and made them even better, delivering the latest technologies for almost every need," said Frank Azor, General Manager, Alienware. "We've always offered the latest technology for the best gaming experience possible, and our enhanced lineup will let you pwn any competitor and provide the sensory experience that we know you crave."

AlienFX Implementation in EA's Battlefield 3

Dell is also announcing its ongoing collaboration with EA to implement an AlienFX software and lighting control system as well as an exclusive Alienware Arena dog tag in Battlefield 3. Customers can experience these AlienFX implementations while playing Battlefield 3 today, which will provide gamers with a more personal experience by adjusting lighting colors and effects settings. Gamers will see unique loading and menu and player health lighting effects that will change throughout their Battlefield 3 gameplay experience.

Availability and Pricing:

Alienware M14x, M17x and M18x are available now on Dell.com and Alienware.com with standard configurations starting at $1099 for the M14x, $1499 for the M17x, and $1999 for the M18x.

Friend's SB Alienware didn't fare too well in the battery test, I doubt IB can bring substantial improvement since that the CPU doesn't take a lot of power as a percentage of total power draw.

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that is one of the reason why I have stayed away from Alienware so far. from the previews posted so far Ivy Bridge has improved power consumption figures over Sandy Bridge atleast under full load. So I don't expect any improvements in battery life at idling, but under load tests I certainly expect to see some improvements.

that is one of the reason why I have stayed away from Alienware so far. from the previews posted so far Ivy Bridge has improved power consumption figures over Sandy Bridge atleast under full load. So I don't expect any improvements in battery life at idling, but under load tests I certainly expect to see some improvements.

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It applies to almost all gaming laptops I have came across, Sager, Clevo, MSI GX660, etc. All of them have horrible battery lives, even when you give them a bigger battery.

The M18X comes with a 96WHr 12-Cell Primary Battery sounds pretty good to me. I so want one of these. When ever I gamed on my now old laptop I always just kept it plugged into the wall its not like your going to game and walk at the same time.

I just worked on someone's old Core 2 Quad/GTX 260m based m17x and it is a beautiful machine, but a couple flaws are paint being chipped off the metal chassis and any dirt on the palm rest WILL ETCH THE SCREEN. I guess they can be nice if you keep them clean and stored properly as laptops should be.

Well i hate to be a negative nacy but the samsung series 7 gamer has the same if not sinilar specs as the mx17 for 1500. I believe they are going to have a hardtime selling these. Good luck dell competition ftw!!