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A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com

Friday, October 19, 2007

MTV DOES ANOTHER 180

MTV Networks Australia in association with Optus and Samsung have launched the 2007 One80 Project with two humorous spots directed by David Jagoda that appeals to anybody who has a good idea for a drama to submit their 180 second pilot and script to ONE80PROJECT.COM.AUThe winner will commissioned to produce a one hour pilot drama for MTV to be screened cross-platform on Broadcast Television, Mobile Phones and the Internet This year MTV are broadening their message by appealing to the general public and not just industry professionals via a campaign that demonstrates that a good idea can happen to anybody, at anytime. With a mixture of understated humour and a little schedenfreud, we illustrate this egalitarian notion by showing what happens to a young hair stylist and a security guard when they experience a ‘lightbulb’ moment or an epiphany, at an inappropriate time.