As well as the bubble angle, Carole also focused on the disrupt angle implicit in the event’s title and noted the extent to which the D word is inserted into all the pitches. The logic here appears to be: 1) look at the businesses that have become successful and that we wish to emulate 2) identify a common characteristic of all of these success stories, i.e. that they were all disruptive 3) reach the conclusion that disruption is therefore the key to success.