The decision is a victory for the British Humanist Association, which organised the campaign, as it had insisted the posters were only intended to reassure non-believers and not mock the religious. The slogan was created by Ariane Sherine, a comedy writer, as an antidote to posters placed on public transport by Christian groups that “threaten eternal damnation” to passengers.

Whether or not the intention had been to reassure non-believers, I don’t know, but it really seems to have been successful in rattling the cages of the true believers, and demonstrated the poverty of many of the pro-religion arguments.

I wonder if the ruling will dampen the enthusiam of the religious bloggers for posting. In a way, I hope not, as I find them rather fun to read. I’ve only read the content of two of the objections.

The Advertising Standards Authority (ASA) has concluded that the “There’s probably no God” bus ad campaign by the British Humanist Association is not in breach of the advertising code. The ASA will therefore not launch an investigation and the case is now closed.

At the back end of the Guardian report on the evangelical christian bus driver who objected to driving a bus bearing the British Humanist Association’s advert “There’s probably no God. Now stop worrying and go and enjoy your life“, there’s a statement that 231 complaints have been received by the ASA.