The Pearl Automotive Group has consistently been in the automotive industry for over 30 years and has unveiled its most recent facelift to Central Illinois. The updated logo depicts all five of the Pearl Automotive Peoria dealerships: Peoria Toyota, Lexus of Peoria, Heritage Buick GMC, and Heritage Mazda. Additionally, the new logo utilizes sleek, 3D pearl imagery to display the different makes available in Central Illinois.

Resolved to add a modern twist to their already golden reputation, the Pearl Family assures their devoted clientele that despite the image upgrade, exceptional customer service will remain the primary goal of the Pearl Automotive Group.

One local sales associate noted that “Pearl Automotive has not been consistently established in the Central Illinois automotive industry for so long for nothing.”

These words ring true as Peoria Toyota has recently been awarded Toyota Excellence awards in three areas: parts, service, and customer relations and Lexus is once again recognized for superior customer service by the 2009 Customer Service Index (CSI) StudySM.

The image of a business should reflect its overall purpose and the modernized new logo of the Pearl Automotive family seems to do just that.

About Pearl Automotive:

Pearl Automotive has been in the Central Illinois Automotive industry for over 30 years. Pearl Automotive is a part of the Pearl Companies, a privately held, multifaceted organization located in Peoria Heights, IL, that also includes Pearl Insurance, Pearl Technology, Pearl Benefits, Pearl Carroll & Associates LLC, and W.B. Griffin & Son.