If you know me personally i’m a huge sports fans, i’ve always wanted to bring design and music fans together with sports fans anyway I can. If I had a dream job it would be hopping around in-between all the major sports teams and redesigning uniforms and logos. Nike did a great job here BUT… there’s a problem, a HUGE problem in my opinion, this doesn’t seem like what a passionate design would design, i’m in love with the fabrics, Nike always nails that department out of the park. The issue is that everything is completely evolving from the early 1990’s expansion boom, that gooey round 3D look or the Sin City “we’re the bad guys” thing. Both of these new logos suffer from that influence and thats the big bummer and the color scheme the designers have to work with. Also, i’m not going to lets simple designs get away with it either, look at the Minnesota Wild logo, you would think ISO50 might like it but no way, look at those trees, what a horrible effort.

To end on a positive note, I love what Nike did for the Oregon Ducks. I hope some of you comment in the comment section because i’d love to have a conversation about all of this.

ISAORA is one of those clothing brands that define the highest level of outerwear for men, its pieces like these that you save up for a keep for years. Shigeto and I did the exclusive track for the video, the footage was directed by Paul Jung. If you get a chance to look deeper in their catalog I recommended everyone to look at their Reflective Coat, I saw it in person and was blown away by the quality and detailing on the inside.

We just got the 1976 red/blue on heathered grey hoodies in the shop, a nice classic layout on a comfortable hoodie at a low holiday price, get them before they’re gone at the ISO50 shop.

Also, we can hardly keep the Tycho Boulder Poster in stock, printed on a superfine eggshell white, this lithograph has been one of the most popular items on the shop, you can own one yourself or share it with a friend by stopping by our ISO50 shop.

And one last thing, Australia Tycho comes to you this month for the first time, head to tychomusic.com for more info.

Since I was a teenager i’ve wanted to do custom hats, mostly just a cap, i’ve always been fascinated by the choosing color combinations to the quality of the sewing of the patches, embroidery, and all over printing. After digging around I have to say there is an amazing culture set in place of people making high end hats beyond New Era. I hope to do a custom ISO50 one someday soon because i’m itching to do one like the beautiful Oxford one by Quiet Life, here’s a few companies that do it properly: