The 160×600 / Skyscraper is a Consistent Performer when Beside Content

The 160×600 Ad Unit is the work horse ad unit, providing consistent results for advertisers. Commonly known as the Skyscraper or Wide Skyscraper, the 160×600 ad unit is typically placed at the top or middle of publisher websites. They are popular with food blogs because of the natural design of a blog allowing a 160×600 to be placed in their side navigation or beside content and comments.From a branding perspective, the 160×600 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet Ads.

Features of the 160×600 or Skyscraper ;

Consistent Results for Advertisers

Can be run as an expandable unit or standard unit

Ideal for in unit video placement

Ideal for all types of rich media

Approved IAB Ad Unit

Don’t have a 160×600 Ad Creative?

Gourmet Ads can take your existing creative assets and develop 160×600 ad units for your campaign using your brand standards quickly and cost effectively. See Creative Design for more details.