97.7 the Beach

Advertise With Us

Below you will find general information on advertising with us.

The Bayshore Broadcasting family of Radio stations are committed to serving and staying connected to our communities. We are all about personality - engaging and connecting with listeners and the communities we serve. Our clients and partners benefit from custom and targeted marketing solutions making Bayshore Radio the single service solutions provider for advertisers within our market areas.

A final note: radio is subconscious,
so keep that in mind when crafting your ad.

Repeat your business name a lot and any other branding info, so it gets into your customers' heads.

Don't put in phone numbers.

Push your website domain name and repeat that.

Remember to create "pictures" whenever possible. We want to ensure your investment pays off for you!

Why Advertise with Bayshore Broadcasting?

Bayshore Broadcasting is all of the above, and more.
We are uniquely positioned to connect existing and potential customers
with your business on a very Local or Regional basis.

We invite you to join us for a T3P Meeting. (Target, Product, Position, Price).

Its a free, in-depth look at where you are, where youve been, and where you are going!

First, we learn about your business. Then, our marketing experts make recommendations to help maximize your ROI. We dont just explore radio, we look at the complete picture. Its all designed to help you grow your business grow your bottom line!

Part of the community since 1940, Bayshore Broadcasting has grown to serve the needs of the residents and businesses of the city of Owen Sound and surrounding area with three radio stations - 560 CFOS, Mix 106.5, and Country 93.

Coverage Map

We are the best at what we do!

Our News Centre is the largest newsroom in Ontario north of the GTA and has won the Byron MacGregor Award for Best Newscast, Small Market SIX years in a row!

Our Creative Department has been recognized with a Crystal Award for excellence in radio creative.

We have been recognized for our community service with three major Community Service Awards and one Honorable Mention from the Ontario Association of Broadcasters. (First Place Radio Small Market: "Bayshore's Healthy Tomorrows 2010" and "Hope for a Child's Future 2014" as well as an Hon. Mention for "Mix 106.5's 30 Deeds Done Dirt Cheap 2013"), and the Owen Sound Arson Fundraiser 2015.

We strongly support non-profit initiatives and other community events

Coming Event listings and Community Calendar features, both on-air and online, are available at discounted rates for community groups and causes to build awareness.

Non-profit Group Campaigns can take that awareness to the next level. These include:

12 x 10-second announcements within the Coming Events or Community Calendar features on the station of your choice

12 x 30-second commercial messages airing between Noon and Midnight on the station of your choice

Depending on advance notice, we may also be able to add ticket giveaways, on-air interviews, and additional live ad-libs for your event

Full Station Event Sponsorships are also available. Your marketing rep can explain further how this would work for your event or organization - just ask!

We deliver the most important demographic for business success today - WOMEN ... BECAUSE RADIO UNDERSTANDS WOMEN!!

76% of women consider their radio station to be like a friend or even a best friend.

78% feel the radio station listened to most understands them, and better than their significant other (73%).

They listen to improve their mood, for entertainment, to find out what’s going on and to make them laugh.

80% have at least one radio station they really connect with.

Women love their favourite radio station more than Pandora, Spotify or Apple.

74% are driven to radio to discover what music is popular.

75% say when listening they often hear a new song.

87% tune in to hear the current hits.

Women feel understood and connected with their favourite radio station. It is like a friend, someone to communicate with, someone to deliver what they want to hear and someone they can trust. Radio has it all. Radio is what women want.

10% are New Earners - With more discretionary income and described as "Canada's most powerful consumers"

30% are Mothers with children under 18 - Their spending habits have likely changed dramatically due to household demands. They are the Chief Purchasing Officers of their households!

22% are the Established - Women with no young children at home and lots of spending power.

31% are the Silver Spenders - Women 55+, who have the highest average income and indulge most in leisure spending. (Globe and Mail)

According to MasterCard and Environics Research Group... 96% of all Canadian Women living with a spouse or partner say they are the primary decision maker in household spending! 55% say they are the sole financial decision maker. (Marketing Daily)

Women influence 85% of all car-buying decisions! (National Post)

58% of all Canadian women describe themselves as "spenders" versus "savers." (Marketing Daily)

We offer weekly advertising sponsorships to help you target consumers by attaching your brand to a unique feature

These features put your business in the spotlight on an ongoing basis,
helping to establish your products, your services,
and your brand in the minds of consumers.

Many of our Customers have told us that using Bayshore Broadcasting was one of the very best things they have done for their Business!

We believe that we must truly understand your goals and objectives before attempting to sell you advertising. The information above is just the beginning of what Bayshore Broadcasting can do to market and grow your business!

It is our policy that a Bayshore Broadcasting Marketing Consultant will interview you to learn about your goals and objectives. If there is a fit, they will customize a marketing campaign designed to address your business goals.