LeEco launching latest phones, TVs in the U.S. via its own LeMall online store on Nov 2

Though it's a huge company, LeEco is a relatively unknown quantity in North America. Taking to a launch event in San Francisco, it aimed to change that with the announcement of its LeMall e-commerce store and several products in the U.S. today. To kick things off, we're getting access to the latest flagship and mid-range offerings from LeEco: the Le Pro3 and Le S3.

The Le Pro3 is its latest high-end phone at a mid-range price of just $399. It's a 5.5-inch (1080p) all-metal phone powered by a Snapdragon 821 processor, 4GB of RAM, 64GB of storage and a rather huge 4,070 mAh battery. The Le S3 looks near-identical, but runs a Snapdragon 652 processor, 3GB of RAM and 32GB of storage with a 3,000 mAh battery instead, for a very reasonable $249.

The big selling point on these phones comes down to getting high-end hardware for a lower price, along with the full ecosystem play from LeEco's EUI software and how it ties into its cloud services.

Part of that ecosystem play is LeEco's range of high-end smart TVs, which follow the same model of giving you the most for your money. The Super4 X range starts at 43" for $649 and goes up to the top-of-the-line uMax85 85" screen for $4999. They feature a consistent EUI software experience, though the underlying system is still Android TV. They have higher-end hardware more in line with the latest Android TV set top boxes than a traditional TV, with quad-core processors, 4GB of RAM and 64GB of storage. They of course have the latest display specs as well, and include Harman-Kardon sound.

Another huge Chinese brand is pushing its way into North America.

The LeMall store, which LeEco uses to sell directly to consumers, is now available in the U.S. at lemall.com and will officially launch the products for sale on November 2. Similar to the strategy of other companies like Xiaomi, LeEco follows the "flash sale" model of opening up sales at a specific time for registered users to come buy a limited stock of devices. The first LeEco LeMall flash sale will kick off at 10 a.m. on November 2, but is already up and running today for customers to register for the sale.

To sweeten the deal and play into the flash sale idea, LeMall is launching its LeRewards system in the U.S. as well, which gives you instant rebate discounts for buying devices early. For example if you register and buy the Le Pro3 in the first flash sale, you'll instantly save $100 off the purchase price.

We have plenty more coverage of LeEco and its first U.S. products coming soon, so stay tuned!

LeEco launching latest phones, TVs in the U.S. via its own LeMall online store on Nov 2

I have been using the LE 2 pro since launch when I imported the phone from Hong Kong.
And I like it more than the Samsung s6 edge it replaced.
Its nice to now be able to purchase a new phone here in the states.
I do not miss the headphone jack as most folks in including myself use Bluetooth wireless headphones anyways.
I will gladly give LeEco my continuing support.
As far as updates I have done 3 EUI updates so far in this phone and it just gets better each time. So LEEco rolls out regular updates. So fear not fellow techies .
However It is lacking in one area and that is the sometimes spotty camera especially low light.
Other than that I can as a user of their fine products greatly recommend their phones. Especially in the mid price range.
Also remember the IPhone is a Chinese manufacturer just too highly priced for the average working person to afford.

A friend of mine bought a LeEco pro 1 smartphone. The UI sucks but so does Samsung, Xiaomi and Huawei, in my humble opinion, but that's simply a matter of taste. The problem is that it came full of bloatware, malware and self installing apps that keep installing themselves no matter what.
I recommend staying away from this particular Chinese manufacturer.

You don't expect the phone that are being sold in the US to be full of Chinese stuff do you?
People don't realize this, they are not going to sell their chinese versions in America. Their product will be tailored for that market.

Yes! So happy... Been waiting for the avalanche of Chinese manufacturers to continue to knock some price sense into Samsung, Google, LG, HTC and even Apple. Really nice looking hardware, I'd be willing to take a chance on software updates if I were in the market but unlocked GS7 Edge still kicking ass.

I gotta say I'm impressed with the reply turn times with support. Best I've seen from any company.. If the phones, TV's or the ultra cool looking bike is anywhere near as good, they've got my business. The S3 is all I really need and with the launch price after rebate being $149 I doubt there's ANYTHING that comes close.

You guys will be happy to hear that the email I sent was responded to in less than 30 minutes. The 'super phones' will ship with MARSHMALLOW out of the box according to support. I asked about NFC but he didn't know which is kinda strange but at least he was honest. This is FAR faster than any support I attempted with One +

I went to the support page and attempted a live chat but the browser window (Firefox) was weird and I couldn't find any place to enter my message when asked. So I sent an email to 'lecare@le.com' Will be interesting to see how long it takes for a response. Reflecting back when One + launched the One + 1, all messages sent to them were never answered, LOL

Acquiring Vizio was a good move for them since it's a well known US brand. This plus engineering flagship devices that rival all others at a fraction of the price is going to lift many eyebrows here in the US. Even the new Honor 6X is a great deal though these phones look much beter

This. But their they are going to put a LOT into this marketing if they want to get their branding out. I bought their headphones because they were are flash sale for $15-16. They sound quite well for the price.

I signed up for the rebate too..And yeah the $299 deal is awesome but so is the $149 deal given the specs on the phone. I'm a GSM phone guy so I'm good with the lack of CDMA. Having read more about Le Eco they're a BIG player so I can't help but think they're gonna support the phones launched here in the US with updates too

I agree...even the S3 at $249 is a nice phone which when sweetened by the $100 instant rebate makes it pretty amazing. I wonder how they are with OS updates, reliability and customer service. The TV's are pretty amazing deals too though I'm not fond of dropping that kind of money without being able to see it. Hope they get into OLED TV's since LG owns the market

Yep. All this really nice hardware coming online - with lousy 'custom' and outdated Android software ruining it all. Now that Nexus is gone, self-ROM'ing is going to be the only way to keep this stuff reasonably up to date. So the vendor that supports that best wins. OnePlus seems to be the leader there - and they can't build 'em fast enough. But I'd like to see some of these other midrange hardware configs with OnePlus level openness...

I didn't know that android 6 was already considered outdated. As for updates leeco seems to support their devices will until now. It becomes a problem when theres too many devices to maintain which at this point is not an issue yet for leeco

I have no problem with android 6. It's with dropping support after 2 years. That applies to some nexus devices too. But with a nexus, you can unlock the bootloader and upgrade yourself. Nexus devices historically had mediocre hardware, so ROMs with poor camera support, etc weren't much of a problem. Today's midrangers have good camera and/or audio hardware, etc. Replacing the ugly android skins can mean losing full support of that hardware. There's gotta be a way to keep these things running up to their potential for 3 or more years.

You may find this hard to believe, but I'm still rocking my Galaxy S3 which in its day was a game changer..AND..I'm running Kit Kat 4.2.2. But I think I'm going to bite on the Le Eco S3 since I'd like something a bit bigger running a later version; for $149 it's not a big decision. Nexus devices are done now and I'm not a fan of the Pixel if for any other reason than the extremely inflated price.

They released the source codes for all their phones last week so it shouldn't be a problem for custom roms if the interest is there. It's difficult to keep devices supported for a long time when new devices keep coming out every other month. Until technology stabilizers and new devices becomes more rarer this obsolescence will continue. It's hard to continue to support so many devices. Google doesn't have that many models so it's not difficult to provide updates for a long time.

LeEco recently acquired Vizio and I am looking forward what they will do with the TV business. Most people think poorly of Vizio and I did as well until I got the 2016 P 65 inch. Great TV that has a lot of tech built in like Google 4k HDR cast support, has a great picture and a nice price.

I wonder if their TV's will be online only. It's one thing to buy a phone, but SEEING a TV perform in person is better than buying one only to find out you may not like it..That's a big ass box to ship back too.