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Alliteration and parallel construction. That's the realm I love to dabble in. After working as a copywriter, creative director and marketing director, I'm certain you can't bore anybody into reading anything. In fact, writing copy that entertains, inspires and motivates consumers to act is my forte. With experience on both the creative and business side of advertising and marketing, I'll bring a fresh perspective and real results to your next strategic communications initiative—whether it's print, broadcast, direct response or digital. If you need to craft compelling copy that goes from prosaic to powerful, promptly, I can add the crowning touch. Contact me for a free estimate.

"The road to hell is paved with adverbs."
-Stephen King, On Writing

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featured work

YOGURT MILL BROCHURE

With stores in Modesto, California, this homegrown frozen yogurt
chain is known for its family-friendly vibe, community-minded
support and outstanding fro-yo creations. The menu brochure touts
all of its offerings and provides nutritional information. The collateral
pieces advertise upcoming flavor promotions.

My role: CopywritingAgency: Fervor Creative

CHERYLSTYLE WEBSITE

A robust website for a lifestyle media company targeting mothers of
school-age children with an annual household income of $100,000+.
The website contains how-to articles on entertaining, a hostess-style
quiz, and a party-planning section with 100 categories of parties
(including print and play instructions on how to throw them).

My role: Managing editor of staff of three writers, primary
content providerAgency: The Lavidge Company

MARABOU RANCH AD CAMPAIGN

Marabou is a private, shared ranch community in Steamboat Springs,
Colorado. The owners were looking for a fresh advertising approach
to boost sales in a down economy. A series of print ads, a revamped
website and a TV commercial were created to showcase the land and
the luxury amenities offered at this beautiful community.

My role: Brand platform, concepts and copywritingAgency: Sieb

DIGISTOR CAMPAIGN

Digistor digitizes medical records, eliminating the need for paper
files. This B2B campaign cleverly sends the message that Digistor
can make paper medical records extinct through the use of origami
dinosaurs. The ad series focuses on different attributes of Digistor’s
services, and the tradeshow materials extend the theme. The
campaign won a Gold ADDY.

My role: Concepts and copywritingAgency: Esser Design

WILDERNESS CLUB – MONTANA

A brochure designed to entice prospects to purchase a home site
at this exclusive, luxury community. The Wilderness Club is familyfriendly
and highly amenitized, with several of the brochure pages
featuring community events and activities. Several shorter sheets
are bound in with the brochure pages, highlighting specific points
about the property. The last pages include a strong call-to-action
with a pricing incentive for customers to buy.

My role: Concepts and copywritingAgency: Fervor Creative

MARABOU RANCH AD CAMPAIGN

Marabou is a private, shared ranch community in Steamboat Springs,
Colorado. The owners were looking for a fresh advertising approach
to boost sales in a down economy. A series of print ads, a revamped
website and a TV commercial were created to showcase the land and
the luxury amenities offered at this beautiful community.