The Green Words Workshop is an open incubation-lab for reframing & popularising progressive political thought.We draw on the latest research into political decision-making, the role of identity, emotion, narrative, frames & values.

The Tory fantasy has been that by focussing on Europe they could neutralise UKIP. The opposite is true. As anyone with a decent understanding of framing knows, by stoking interest in the opposition’s issues, one stokes support for them too. Every time the Tories talk about Europe, NO MATTER WHAT THEY SAY, they increase likely UKIP support. In particular, promising an in-out referendum on the EU certainly INCREASED the basic ‘salience’ of UKIP.