SANTA ROSA — Sonoma County wine producers will be the official suppliers for Super Bowl 50 in the Bay Area 2016, it was announced Friday at an annual gathering of the county’s tourism and wine industry boosters.

Hotel occupancy rates in Sonoma County increased by 5.1 percent over the year in May, reaching 78.6 percent in 2014 compared with 77.3 percent in 2013, according to the latest figures. …

Occupancy rates in Marin County were up in March by 11.2 percent. …

Also: Petaluma-based Lagunitas Brewing Company continues to carve its share of the ever-expanding craft beer segment, gaining 4.5 percent of the total market share in the sector, according to a recent report. …

SANTA ROSA — Sonoma County Tourism announced that hotel occupancy rates in 2013 increased year over year by 9 percent, while the average daily room rate increased by 5.2 percent, indicating a continued improvement in the tourism sector.

Elaina Hunt was promoted to vice president of marketing and community relations for Summit State Bank. Emily Harrington was promoted to vice president and branch manager at the Bicentennial location in Santa Rosa. …

Bank of Marin promoted Fabia Butler to vice president for manager of community and public relations. …

While the popularity of ever-expanding North Bay breweries has now been well documented, the region is seeing an uptick in tourism related to craft beer, drawing visitors from afar and prompting new business to form around the sector, much like the wine industry in its infancy.

As North Bay lodging businesses look to the year ahead, most are expressing confidence for continued improvement, with occupancy rates and revenues showing steady gains across Sonoma, Napa and Marin counties.

ROHNERT PARK — Tourism in Sonoma County continues to rebound at an encouraging pace, with revenue and hotel occupancy rates besting those of the previous two years, experts said Wednesday at an annual meeting on local tourism.

SANTA ROSA — Higher numbers of inbound flyers and an uptick in private aviation at Charles M. Schulz–Sonoma County Airport, together with record airline passenger volume in 2012, point towards a deeper recovery for activity at the North Bay’s only commercial airport.

ROHNERT PARK — Nearly eight years in the making, Sonoma State University plans to open the doors of a three-story, 130,000-square-foot student center this August, creating a central hub for student activity and providing the largest conference and event space in Sonoma County.

NORTH BAY — Tourism across the North Bay continued to rebound at a steady and promising pace in 2012, and the industry is poised to post further gains in the coming year with a series of high-profile events and increased marketing efforts, officials said.

Sonoma County was named the top wine destination in the U.S. by TripAdvisor’s Travelers’ Choice Awards, with users of the popular travel site giving the region’s local wineries, restaurants, attractions and accommodations high marks.

SANTA ROSA — A coalition of Sonoma County wine, grape and tourism organizations today unveiled a new coordinated marketing strategy, an effort that participants said is designed to raise the county’s profile among other winemaking destinations in the United States.

The Sonoma County Tourism Business Improvement District (TBID) achieved a return on its investment of $85 for every dollar spent for tourism promotion in 2010. This was higher than the statewide ROI average of $63 for each marketing dollar spent in other TBID’s responding to a statewide survey. Napa Valley’s Tourism Improvement District reported an ROI of $63.80 for every promotional dollar spent, also exceeding the state average.