Founded by Oscar-nominated costume designer Arianne Phillips and consultant Carineh Martin (who cut her teeth at Prada, Christian Dior and Estee Lauder companies), the initiative is designed to help raise money through partnerships between talent, brands and non-profits, starting with the red carpet.

All brands sported by Moss on the Golden Globes red carpet will make donations on behalf of Moss to the ACLU.

Phillips, who designed the Time’s Up pin widely seen on last year’s Golden Globes, also envisioned the #TimesUpx2 bracelets and ribbons carried by the likes of Good Place actress D'Arcy Carden and The Marvelous Mrs. Maisel star Rachel Brosnahan on this year’s carpet.

“Elisabeth stands up for what she believes in. She has an incredible platform and through her producing and acting has become such a storyteller of our times,” says Welch, who learned about RAD through Phillips and Martin over the holidays. “Of course I told them I’d love to be involved and help in anyway I can.” In 2018, Welch's own collaboration with Levi's benefited Everytown for Gun Safety.

“I’m all for people making endorsements — yes please! But I feel like we can all leverage our business dealings for betterment of society, “ says the celebrity stylist. “It’s big business, and we are so lucky to be in these positions. Let’s give back!”