LOS GATOS — Shares of Netflix plunged 13 percent on Tuesday after investors turned nervous over a weak forecast from the video streaming service about subscriber growth and the prospect that customers could face rising prices.

Netflix lost $14.06 a share and closed at $94.34.

Despite the brutal selling that shoved Los Gatos-based Netflix below $100 a share for the first time since March 24, the company’s prospects still look very good, said Rob Enderle, an Oregon-based analyst who tracks the technology sector.

Wall Street had apparently become used to dramatic growth from Netflix, according to Enderle.

“The stock market freaks out when it realizes it won’t keeping seeing the great growth Netflix had been having,” Enderle said. “Netflix is doing the right thing, but they are being punished for it.”

For Wall Street, the principal boogeyman this time around was perceptions of weak future growth among international subscribers.

Netflix predicted that it would add roughly 2 million international subscribers during the second quarter that will end in June. That was below the 2.4 million Netflix added during the first quarter that ended in March, and well below Wall Street’s expectations that the company would add 3.5 million international subscribers.

Worries about international growth, concerns about rising competition from Amazon and Hulu Networks, along with the prospect that some U.S. subscribers might ditch Netflix when monthly prices rise, all coalesced into a financial stew that left investors queasy.

“We were incredibly excited to grow to over 81 million subscribers,” Reed Hastings, chief executive officer of Netflix, told analysts during a conference call to discuss first-quarter earnings results. “It’s an enormous quarter for us.”

“There are so many competitors, and everyone is working hard to build the best content,” Hastings said. “And so we’re seeing growth in the overall Internet TV market. Of course, that’s displacing linear TV, and it’s natural that everybody is coming in as they realize that the future is Internet TV.”

That future may be a bit murky when it comes to overseas subscribers.

David Wells, chief financial officer at Netflix, indicated that it may be tough to gauge the level of success in the company’s international ventures.

“Companies just can’t grow dramatically on a sustained basis or they would self-destruct,” Enderle said. “Netflix is consolidating its international gains before they expand to new overseas markets. They are being prudent.”

Perhaps the most forbidding challenge is how Netflix manages an upcoming increase in monthly subscriber rates that’s due to begin in May.

Eventually, all Netflix customers who now pay $7.99 a month will be asked to cough up $9.99.

Netflix intends to stagger the price increases throughout 2016 to migrate customers gradually to the $9.99-a-month fee level.

“It’s a little bit cautious, but it won’t hurt,” Hastings said. “We don’t particularly need the revenue in the short term, so it’s fine to just spread it out.”

President Recep Tayyip Erdogan said Tuesday that Turkey would boycott U.S.-made electronic products, escalating a feud with the Trump administration that has contributed to the rapid decline of the Turkish currency.

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