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More Capability to Create

Two new premium add-on lenses and a professional filter to upgrade your creative arsenal. It’s a whole new world of possibilities waiting to be unlocked.

Better Than Ever

Both HD lenses deliver improved imaging performance and advanced build quality compared with previous editions. The precise lens construction with Multi-Layer Anti-Reflective Coating produces beautifully crisp results with minimized edge distortion. And the lens and lens-hood are forged into a single piece with reinforced metal body, for better strength and integrity along with a smooth new look.

(*Left: Taken by iPhone only / Right: Taken by iPhone with Premium HD Wide Angle Lens)

Go 2 x Wider

With twice as much width as iPhone, there’s twice as much context for compositions —making the 18mm HD Wide Angle Lens the everyday go-to lens for landscapes, travel, architecture and group shots.

(*Taken by Premium HD Telephoto Lens)

Up Close and Personal with 4 x Magnification

Master the art of the portraitwith the 70mm HD Telephoto Lens’ natural depth of field and —together with iPhone’s cameras —effective optical zoom (up to 4 x). The lens is equally outstanding capturing intimate details in nature or travel scenes, avoiding pixelation from digital zoom.

(*Taken by Premium HD Wide Angle Lens + M52 CPL Filter)

M52 CPL Filter

A brand-new bitplay M52 CPL filter with custom-adapter designed to work perfectly with the new HD lenses. Used by professionals, CPL filters can create jaw-dropping scenes with results often described as magical. By filtering out scattered light, CPL filters reduce haze, increase color saturation and clarity, and cut reflections from wet or metallic surfaces. And now you can do it with iPhone.

About bitplay

Better Life Explorers

It’s the pursuit of remarkable technology, and technical apparel for city wandering, that our designs focus on concepts of urbanism, simplicity, and adventuring. Bitplay offers products to pique curiosity, and open new possibilities; to see something special beyond the commonplace; <more…>