The paper proposes and empirically evaluates a new internal marketing (IM) implementation model as a framework for implementing marketing strategies. The paper proposes the concept of IM mix or a set of controllable instruments inside the organisation that can be used effectively to influence employees so that they are motivated and act in a customer-oriented fashion. In the model organisational competencies mediate the relationship between IM mix and business performance. Additionally, the model postulates that application of marketing-like philosophy and marketing-like tools internally moderates the relationship between IM mix and organisational competencies. All the major hypotheses were supported by the empirical research. In particular the IM mix was shown to be a reliable measure and strongly related to business performance. The research supports the view that organisational competencies mediate the relationship between the IM mix and business performance.

The 1985 Anglo-Irish Agreement (AIA) was one of the major achievements of Anglo-Irish diplomacy during the course of the Troubles. Yet its importance has been misunderstood and often ignored in subsequent histories of the development of the conflict and the peace process. This article seeks to re-evaluate the AIA. It examines the purposes of the agreement, taking issue with a number of the existing explanations. It is argued that London and Dublin had conflicting analyses of what the AIA was designed to do, which led to disappointment in both states with its impact. These differences also made it difficult for academics to accurately characterize the accord. However, the AIA played a profound and imperative role in shaping the subsequent peace process, but this arose out of consequences of the Agreement that were, despite recent claims to the contrary, unanticipated, and indeed unintended, by those who drew up the document. (Palgrave Macmillan)

The idea that conflicts cannot be resolved until they are 'ripe' has been influential in conflict resolution literature in recent years. This article critiques the theoretical underpinnings of ripeness using the Northern Ireland peace process as a case study. It highlights the problems that results from the subjectiveness of both the theory itself and the information needed to apply it. By critically examining William Zartman's six 'propositions' of ripeness, the inadequacy of the approach is highlighted and claims that the theory can help predict when conflicts are ripe for resolution are shown to be unsustainable. It advocates a more dynamic approach to conflict resolution than ripeness suggests that parties and mediators adopt. (Informaworld)

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