The HNW market in Canada is dominated by family business owners and expat clients drawn from Asia Pacific and the US. These busy owners prefer discretionary asset management and have little desire to try other options. As cautious investors they favor classic investments such as equities and bonds, investing little into less liquid assets such as property and commodities. Tax is a major issue for the domestic wealth market and a key driver for booking offshore. There is currently strong and growing demand for financial and pension planning.

Specifically the report: - Profiles the average HNW investor in Canada in terms of their demographics and analyzes the expat opportunity.- Analyzes which wealth management mandates are preferred among HNW investors in Canada and how demand will develop going forward.- Examines the allocation of HNW investors’ portfolios into different asset classes and how this will develop in the future.- Analyzes product and service demand among HNW investors in Canada.

Scope: - The majority of HNW individuals in Canada have accumulated their wealth through first-generation entrepreneurship and family businesses.- Expats, particularly those from China and the US, represent a large part of the HNW market.- Canadian HNW investors heavily favor equities, followed by the fixed income security of bonds.- HNW individuals show a strong and enduring preference for discretionary asset management.- Led by financial planning, HNW investors show strong demand for all planning services.

- Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.- Give your marketing strategies the edge required and capture new clients using insights from our data on HNW investor’s drivers for seeking investment advice vs self-directing.- Tailor your investment product portfolio to match current and future demand for different asset classes among HNW individuals.- Develop your proposition to match the product and service demand expressed by HNW investors in Canada and react proactively to any forecasted changes.

Table of Content:1. EXECUTIVE SUMMARY 31.1. Canadian HNW individuals are concentrated among business owners 31.2. Key findings 31.3. Critical success factors 32. PROFILING HNW CONSUMERS IN CANADA 82.1. Family business is the dominant source of Canadian HNW wealth 82.1.1. Dedicated programs targeting female HNW investors are a must 82.1.2. Entrepreneurs are also a lucrative target market 92.1.3. Many HNW investors have built their fortunes through property 122.2. Expats are a large and important target group in Canada 132.2.1. Expats constitute almost 18% of the resident HNW population, making it important for wealth managers to comply with CRS rules 132.2.2. Friendly visa conditions encouraged migration of the rich, although this route was closed in 2014 142.2.3. Chinese and US individuals represent the bulk of the HNW expat population 153. HNW INVESTMENT STYLE PREFERENCES 173.1. Wealth managers must lead with a discretionary offering 173.1.1. There is a significant benefit to being the lead wealth manager in Canada 173.1.2. The convenience factor has to feature in every wealth managers marketing campaign 183.1.3. The majority of HNW wealth is kept in discretionary mandates 193.1.4. A strong advisory capability is also beneficial in Canada, with 35% of HNW investors exhibiting strong demand 213.2. Lack of time and expertise is driving demand for advisory and discretionary mandates 223.2.1. Demand will remain largely flat across the various different mandate types 223.2.2. Lack of time and knowledge mean discretionary mandates will maintain their leading position 233.2.3. HNW investor’s desire for non-financial assets drives self-investment 24….continue

Market Research Hub (MRH) is a next-generation reseller of research reports and analysis. MRH’s expansive collection of banking market research reports has been carefully curated to help key personnel and decision makers across industry verticals to clearly visualize their operating environment and take strategic steps.

MRH functions as an integrated platform for the following products and services: Objective and sound market forecasts, qualitative and quantitative analysis, incisive insight into defining industry trends, and market share estimates. Our reputation lies in delivering value and world-class capabilities to our clients and customers.