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Saatchi & Saatchi Press Releases at Adforum.comen-usAdforum.comCopyright 2015‘There’s a Good Girl’: VivaWomen! Exhibition curated by Saatchi & Saatchi opens to public at Assembly Roomshttp://www.adforum.com/agency/15104/press-releases/37768/theres-a-good-girl-vivawomen-exhibition-curated-by-saatchi-saatchi-opens-to-public-at-assembly-rooms
http://www.adforum.com/agency/15104/press-releases/37768/theres-a-good-girl-vivawomen-exhibition-curated-by-saatchi-saatchi-opens-to-public-at-assembly-roomsAfter a stellar launch party at Saatchi & Saatchi London on Thursday 27th November, the VivaWomen! Exhibition ‘There’s a Good Girl’ moves to the Assembly Rooms in Soho where it will be on view to the public from 1st to 19th December. Performance artist Pandemonia, singers Joanna Yearwood of Duran Duran and Sonique, Nancy Dell’Olio and Saatchi & Saatchi Chairman and CEO SSF Group EMEA Robert Senior attended the event at the iconic Charlotte Street agency, with many of the exhibiting artists including Alison Jackson, Pam Glew, Alison Pope, Mary Nighy, and new Selfridges filmmaker in residence Kathryn Ferguson coming along to see their work in situ, and Vogue photographer Elin Hornfeldt documenting the event with her camera. Guests enjoyed delicious St. Germain and Beluga cocktails, Peroni and there was a scrum for the goodie bags containing such treats as Candy Kittens, Ren skincare, Frost French knickers aptly named ‘Floozie’, Picador books, hot sauce from The Pickled Village, Lazy Oaf products and scented candles from Architect at Home, and enjoyed ProperCorn popcorn in a pop up screening room.

‘There’s a Good Girl’ takes its name from the 1980s bestseller written by Marianne Grabrucker, whose book detailed her attempts as a mother to override gender stereotyping of her daughter, and encourage her to “reach for the stars”. ‘There’s a Good Girl’ (TAGG) features new and unique artwork created by; Alison Carmichael, Alison Jackson, Arvida Bystrom, Cassandra Yap, Hattie Stewart, Jessica May Underwood, Jillian Lochner, Kathryn Ferguson, Malika Favre, Mary Nighy, Michela Picchi, Miss Cakehead, Nancy Fouts, Natasha Law, Pam Glew, Rhea Thierstein, Sara Pope, Soozy Lipsey, Toni Gallagher and Veronique Rolland. These women have created iconic commercial work as well as innovative fine art, either way they are making their mark on contemporary culture.

Alice Jones of The Independent commented: “For decades, the way women appeared in advertisements was dictated by men. But now female photographers and creative are changing the rules”.

The seed for the concept of the exhibition came after Saatchi & Saatchi Creative Director Jo Wallace attended an event organized by VivaWomen! A Publicis Groupe initiative that works to raise the profile of women in advertising. They invited Wallace to stage an event at Saatchi & Saatchi, and she plumped for an exhibition celebrating women’s creativity. Sara Baumann, Talent Strategy Director of Leo Burnett Group and Chair of VivaWomen! UK explains: “We are a creative business, working to engage women for the majority of our clients, yet women are under-represented in creative departments in our agencies, which simply doesn’t make sense. The artists involved in this show have demonstrated incredible determination to push the boundaries both professionally and personally, and we are delighted to champion such audacious women making their mark on contemporary culture.”

Wallace drafted in some of her colleagues at Saatchi & Saatchi to make the dream of showcasing some of the best women creatives a reality including Shelley Dobson and Lisa Robbins. Also in the TAGG team are Senior Art Director Suzie Quill and Project Manager Layla Boyd, who invited several female creatives, illustrators and filmmakers known primarily for their commercial work, to exhibit their more personal work. Quill worked closely with her creative partner Camilla McLean on the exhibition, and they created a beautiful exhibition catalogue, and commissioned master doodle-bomber Hattie Stewart to create one of her subversive images for the poster and catalogue cover. Stewart also created a limited edition ‘There’s a Good Girl’ print for the exhibition, a unique digital and pen artwork ‘Babe, No’, and TAGG knickers!

Director of Global Creative PR Lee Sharrock co-curated the exhibition, and invited Toni Gallagher, Pam Glew, Soozy Lipsey, Alison Jackson, Natasha Law and Nancy Fouts to take part. Several of these women started out as creatives in the advertising industry and later carved out successful careers as artists, exhibiting in galleries all over the world. For example Alison Jackson who created a memorable campaign for Schweppes with a Camilla Parker Bowles lookalike sipping a G&T, and went on to exhibit extensively in galleries and create a signature style of voyeuristic photography of celebrity lookalikes, exploring the contemporary obsession with fame and the cult of celebrity, and in ‘There’s a Good Girl’ her paparazzi-style photo of a Kim Kardashian lookalike being squeezed into a pair of Spanx by Kanye captures the zeitgeist and perfectly sums up how women are constantly trying to attain what is perceived as physical perfection. Nancy Fouts, who was one of the original high-powered women creatives, known for her seminal Silk Cut ad in the 90s featuring an iron and a length of silk, has transformed the iron from that campaign into a sculpture with a delicate Turin-shroud like figure of the Madonna on its underside. Sharrock discovered Soozy Lipsey’s work at the Other Art Fair, and Lipsey’s flying retro feather-covered hoover ‘Hovering Between the Two’ (2014) is a fabulously ironic twist on the exhibition’s title.

Toni Gallagher began her career as an art director, before making a move into fine art. For the TAGG launch at Saatchi & Saatchi she created two beautiful lightboxes of an x-rayed ostrich, and at The Assembly Rooms her ostrich x-ray etchings will be on display. Pam Glew is exhibiting in TAGG an American flag screen printed with an image of Vogue editor Anna Wintour - Glew has created her signature flag portraits for commercial clients including Ralph Lauren, and her image ‘Afghan Girl’ was featured on the cover of Le Monde. Natasha Law, who has made some beautiful illustrative commissions for clients including Mulberry, is exhibiting an Ink and Gloss painting from her new series ‘Stretch (I)’ (2014), a more abstracted version of her familiar languid female torsos.

The exhibition features some unique and disruptive sculpture, photography, illustration, drawing, film, and even edible art in the form of Miss Cakehead’s slug- covered cake titled ‘When I’m Good, I’m very good. But when I’m bad, I’m Better’.

Alison Carmichael created a clever typographic twist on the exhibition’s title, covering a giant billboard in Saatchi & Saatchi’s car park featuring the words ‘Good Girl’ spelled out with hundreds and thousands. Three films are included in the exhibition, all examining issues concerning women and young girls in today’s society; Veronique Rolland, whose work is featured in the collection of the National Portrait Gallery and is known for her seminal Dove campaign showing real women, is showing her film ‘Tree in Fog’ (2009), created during a trip to her native Scandinavia where she experienced a personal epiphany; Mary Nighy, who recently made a powerful short film for the Thomson Reuters foundation about child slavery, is exhibiting her 2011 film ‘Small Town Glory; and Kathryn Ferguson, well known for her fashion and short films, is screening ‘Rear Guard’ (2013) which examines the hyper-sexualisation of women in music videos.

Rhea Thierstein, known for her collaborations with photographer Tim Walker, created a fragile sculpture of a Queen Bee ‘Bittersweet’ (2014), a gentle twist on the notion of struggle and isolation experienced by women today, and the vulnerability of motherhood. Sara Pope, who was fabulously invited to the Vatican to present her portrait of the Holy Father to him personally, created a striking neon image of a pair of pouting red lips, a comment on the symbolism of red lipstick.

Arvida Bystrom, whose photography was commissioned by VICE at the tender age of 16, created a new installation ‘Not in Her’ (2014) for TAGG, featuring digital work and imitation skin, and examining notions of contemporary feminism. Cassandra Yap, an art director whose work explores the juxtaposition of darkness and beauty, exhibits

‘Diamonds are Forever’ (2014), a limited edition screen print created from vintage pin ups and erotica. Photographer Jillian Lochner’s photographs ‘Study in Pink 1’ and ‘Study in Pink 2’ examine similar themes to Bystrom, depicting what appears to be skin being manipulated by surgey. Jessica May Underwood, a Central Saint Martins graduate whose career began drawing in house at Alexander McQueen, is showing her delicate drawing ‘Olivia’. French artist Malika Favre has a distinctive Pop aesthetic, as seen in her illustrations commissioned by Aldo, and the personal piece ‘Office Supplies’ that she is exhibiting in TAGG. Michela Picchi, an Italian creative based in Berlin, has created exquisite, colourful collaged illustrations for clients including Nike, and in TAGG we see her print ‘Divination’ (2014).

A percentage of any artwork and exhibition merchandise sold will be donated to charity Plan UK, who work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity. They help girls around the world who are threatened by poverty, gender inequality, violence, poor education, conflict and disasters. www.plan-uk.org

The exhibition will be on display at The Assembly Rooms, 8 Silver Place, London, W1F 0JUfrom Monday 1st December until 19th December.

]]>2014-12-02 00:00:00VivaWomen! showcases advertising’s most audacious women artists at Saatchi & Saatchi Londonhttp://www.adforum.com/agency/15104/press-releases/36681/vivawomen-showcases-advertisings-most-audacious-women-artists-at-saatchi-saatchi-london
http://www.adforum.com/agency/15104/press-releases/36681/vivawomen-showcases-advertisings-most-audacious-women-artists-at-saatchi-saatchi-londonSomething special is happening at Saatchi & Saatchi London at the end of November, a VivaWomen! exhibition featuring female artists and creatives who don’t play by the rules and refuse to be good girls. Because good is just not good enough.“There’s a Good Girl” (TAGG) will celebrate art created by women within the creative industries, and offer a chance to view unique work by some of the most innovative female artists working in London today. It will provide a platform for each artist to make a personal artistic statement, free from commercial diktats. The exhibition will be revealed at a private view in Saatchi & Saatchi’s iconic Charlotte Street offices, before moving to the Assembly Rooms in Soho, where the work will be on display to the public until the 19th December.The featured artists are; Alison Carmichael, Alison Jackson, Arvida Bystrom, Cassandra Yap, Hattie Stewart, Jessica May Underwood, Jillian Lochner, Kathryn Ferguson, Malika Favre, Mary Nighy, Michela Picchi, Miss Cakehead, Nancy Fouts, Natasha Law, Pam Glew, Rhea Thierstein, Sara Pope, Soozy Lipsey and Toni Gallagher. These women have created iconic commercial work as well as innovative fine art, either way they are making their mark on contemporary culture.The exhibition takes its name from the 1980s bestseller written by Marianne Grabrucker. Grabrucker’s book detailed her attempts as a mother to observe the social conditioning on her daughter, and inspire her to override gender stereotyping and “reach for the stars” in order to realise her full potential.Saatchi & Saatchi’s TAGG exhibition team consists of; Jo Wallace, Shelley Dobson, Suzie Quill, Camilla McLean, Layla Boyd, Lee Sharrock and Lisa Robbins.VivaWomen!, a Publicis Groupe project which promotes women in advertising, is behind the initiative, and a percentage of any artwork sales will go to charity Plan UK.Jo Wallace, Creative Director at Saatchi & Saatchi explains how the collaboration came about: "Sarah Baumann kindly invited me to share my story and experiences as a female Creative Director during a Viva Women talk, but what better way to showcase female creativity than with a wider exhibition that has far-reaching cultural relevance? We regularly brief photographers, directors, illustrators etc. and I thought it would be fantastic to invite women in these roles, whose commercial work we all know and love, to exhibit personal work. 'There's a Good Girl' is the result of a combination of skills and passion from the whole amazing TAGG team."Sarah Baumann, Talent Strategy Director of Leo Burnett Group and Chair of VivaWomen! UK added: “We are a creative business, working to engage women for The Lovemarks Company the majority of our clients, yet women are under-represented in creative departments in our agencies which simply doesn’t make sense. In celebrating the women involved in the creative side of our business we aim not only to inspire female creatives but also to have an impact on the wider industry. The artists involved in this show have demonstrated incredible determination to push the boundaries both professionally and personally and we are delighted to champion such audacious women making their mark on contemporary culture today.”
]]>2014-11-07 00:00:00HSBC launch global golf sponsorship campaign ‘Anyone’s Game’http://www.adforum.com/agency/15104/press-releases/36138/hsbc-launch-global-golf-sponsorship-campaign-anyones-game
http://www.adforum.com/agency/15104/press-releases/36138/hsbc-launch-global-golf-sponsorship-campaign-anyones-game

HSBC and Saatchi & Saatchi have launched a new global campaign to support the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite. Golf is quickly changing; with fresh audiences and new players from all over the world. HSBC's ambition is to open up the world of golf and the 'Anyone's Game' campaign is designed to bring that to life. The campaign breaks on TV from 30th October across Pan-Asian countries, prior to the WGC-HSBC Champions in Shanghai. A 60” film made for YouTube, plus digital, print and outdoor will launch globally ahead of the Abu Dhabi HSBC Golf Championship in January. The campaign will support the HSBC golf portfolio, promoted in social channels via @HSBC_Golf and brought to life at their interactive villages at flagship events.

The campaign was produced in Chile and Shanghai with Director Scott Lyon and Photographer Dean Rogers. Andrea Newman, Global Head of Advertising and Marketing at HSBC says: "HSBC's golf portfolio covers a wide range of activity from Patron of the Open - the sport's oldest tournament and trophy - through to our own flagship golf tournaments in Asia, the UAE and Brazil. We are also investing in grass roots programmes in the UK and China to help unearth future global superstars of the game. Anyone's Game is a campaign that recognises the changing shape and influence of the game of Golf around the world." Kate Stanners, Chief Creative Officer, Saatchi & Saatchi London Group, says: "We've taken golf out of the club house into the real world, making it feel as popular, accessible and fun as more mainstream sports like football – and showing that golf really can be Anyone's Game.

As part of the brand’s ongoing association with gamers – which includes the IPA Effectiveness award winning MMM3000 campaign - Kerry Foods-owned Mattessons and Saatchi & Saatchi have partnered with celebrity YouTube gamer Ali A (4.7 million subscribers) to ensure credibility with this notoriously hard-to-engage audience.

Ali will unveil the robot to his audience through a series of specially commissioned videos, and will then enlist them to help him build its personality and design over the coming months.

F.R.H.A.N.K was delivered to Ali A in a 2m³ locked LED cube containing a code which was cracked with the help of his audience last week. Over the coming months, Ali will work with his community to nurture F.R.H.A.N.K (which stands for Fridge Raiders Hunger Automated Kit) into the ultimate snacking and gaming buddy.

Kerry Foods, with Saatchi & Saatchi worked with technology partners Weir & Wong, Robosavvy and Hirsch & Mann to develop the robot for the campaign, which also includes sponsorship of Endemol’s ‘Legends of Gaming’, an online gaming show presented by Ali A.

F.R.H.A.N.K follows the success of Mattessons’ MMM3000, the world’s first snacking helmet co-created by a social community. The campaign’s films were viewed over 3.2m times on YouTube and more than 15,000 ideas were submitted for the co-creation competition. The campaign achieved a 20% uplift in sales.

Since 2013 Mattessons has invested £12m into the meat snacks market, driving the growth of Fridge Raiders by 47% to £37m.

Charlotte Kerr, Brand Manager, Mattessons says “The brief for the campaign was to engage teenagers to affirm Fridge Raiders as the ultimate power up for hungry gamers. F.R.H.A.N.K has captured our imagination and we’re convinced he’ll capture the hearts and minds of our audience too”

Andy Jex and Rob Potts, executive creative partners, Saatchi & Saatchi London say: “We've left an Ai robot baby in the custody of a 20 year old and all his gamer mates. They've got 6 months to nurture him into a fully grown-up gaming Terminator.”

The 2014 Saatchi & Saatchi New Directors’ Showcase #feelthereel premiered at Cannes Lions Festival of Creativity on 19th June, with a live event that introduced the Showreel of 19 films by 18 New Directors. Saatchi & Saatchi gave the audience a ‘world first’ experience: wristbands were handed out to all 2,300 audience members, and each individual wearer’s emotional response was monitored for the entire time the NDS reel was projected.

The data mined from the wristbands was then visualized and projected onto screens mounted either side of the main screen showing the reel. Whilst the audience watched the event their emotional reaction was being simultaneously collected and projected, and the theme of ‘Feel the Reel’ - conceived by Saatchi & Saatchi creatives Linda Weitgasser & Alex Sattlecker - came alive.

The wristband, created by Studio XO for their new XOX Emotional Wearable Technology Platform, is a silicon band containing electronics that draw biometric data out of the body by listening to its ebb and flow. The wristbands measure levels of excitement in the host and an LED light embedded in the wristband moves through a spectrum of colours, blue, green, orange, red & magenta (magenta being the highest state of arousal). The change in colour indicates that the wearer is having an ‘episode’ and a change of emotions. Information from the individual wristbands was broadcast wirelessly to a central unit that harnessed all the data received.

Studio XO mined all the data collected from the individual wristbands in Cannes, and in their London studio created individual graphs to show how the audience responded. The graphs give interesting details and facts on the audience’s behaviour patterns and emotional reaction to the Showreel, which is illustrated in the selected graph on our Facebook page here:

And an average of all audience members’ emotional reactions:

- 98% of Users were stimulated by the work they saw on the NDS reel.

- 83% of Users experienced relatively high levels of arousal.

- 65% of Users that turned highly aroused at some point.

Wristband colour ratio:

- Percentage of time in Green 21.62

- Percentage in Orange 5.439

- Percentage in Red 2.219

- Percentage in Magenta 0.947

Regarding general behaviour, there is a strong correlation of audience arousal, which seems to happen consistently at the same time in around a 85% of the audience. Some videos show a more differentiated effect among reactions, such as Emile Sornin’s funny ‘Grab Her’ music video for Disclosure, where part of the audience were getting very agitated and others seemed completely unaffected. Tatia Pilieva’s erotic short ‘First Kiss’ consistently maintained a medium to high arousal level, which was shared by most of the audience. Josh Cole’s promo for Rudimental ‘Not Giving In’ caused an excitement peak about halfway through the film. Vania Heymann’s humourous ‘Walking Contest’ came during the down slope in excitement of the previous video, but nevertheless maintained a strong reaction, although differentiated between the individuals. Ed Morris’s hard-hitting anti-bullying ad Cybersmile #dontretaliate provoked a strong reaction throughout the audience. Tariq Abel-Gawad’s visually stimulating ‘Box’ also got a strong initial reaction, which dipped then peaked again at the end of the video.

Films featuring sexual references and humour provoked the highest levels of arousal in the audience; for example Kyra & Constantin’s ‘Rollin’ Wild’ featuring spherical animals had a good initial reaction, with the leopard and cheetah characters causing highest level of arousal, although people experienced different levels of arousals to different animals; Alberto Belli’s titillating ‘It’s Not Porn’ sketch caused high levels of arousal that lowered throughout the film; Alvise Avati’s witty ‘Beans’ film had a strong effect on the audience, with most of the wristbands registering a increment in arousal. Donato Sansone’s risqué ‘GrotesquePhotobooth’ provoked one of the most noticeable variations in people, with around 20% of the audience getting very aroused, and others remaining calm. But not all of the films that caused high levels of reaction in the audience’s wristbands were funny or sexy; some were just classy and well crafted, such as ‘Icons’ for The Sunday Times shot by Us.

The data collected shows that the idea, the concept and the technology were proven, and it is possible to capture a human reaction to a film and store it as data.

]]>2014-08-19 00:00:00Saatchi & Saatchi New Directors’ Showcase #feelthereel screening at Barbican in London on Thursday 3rd Julyhttp://www.adforum.com/agency/15104/press-releases/31343/saatchi-saatchi-new-directors-showcase-feelthereel-screening-at-barbican-in-london-on-thursday-3rd-july
http://www.adforum.com/agency/15104/press-releases/31343/saatchi-saatchi-new-directors-showcase-feelthereel-screening-at-barbican-in-london-on-thursday-3rd-julyAfter packing the 2,300 seat Grand Auditorium at Cannes Lions International Festival of Creativity on Thursday 19th June, Saatchi & Saatchi will have a screening of their popular New Directors’ Showcase (NDS) at the Barbican in London on Thursday 3rd July at 7.30pm. There will be further screenings around the world including; the Teatro dell’Arte Triennale in Milan on 2nd July; The Ace Hotel in Los Angeles on 16th July; Brooklyn Academy of Music (BAM) in New York on 17th July; and Shanghai Center Theater in Shanghai on 21st October.

Now in its 24th edition, the annual Saatchi & Saatchi New Directors’ Showcase has carved out a reputation for acting as a barometer of who are the hot directors to watch, and provides young talent with a global platform through the NDS event in Cannes. Saatchi & Saatchi invites submissions from directors around the worl, and its Worldwide Creative Board, with direction from Worldwide Creative Director Pablo Del Campo, watched hundreds of entries and arrived at a final selection of 19 films by 18 directors.

This year the reel features a typically eclectic mix of music videos, animated shorts, humour, erotica, surrealism and the grotesque. Directors featured in the 2014 Showreel come from Denmark, France, Germany, Israel, Italy, Switzerland, the UK and the US. Alumni from previous instalments of the NDS include Spike Jonze, Jonathan Glazer, Tarsem and Michel Gondry.

The screening of the 2014 NDS Showreel in the Barbican Cinema will be introduced by a short film of the live NDS ‘Feel the Reel’ event in Cannes on Thursday 19th June. After the screening of the Showreel there will be a panel discussion co-chaired by Kate Stanners and Andy Gulliman of Saatchi & Saatchi, featuring panellists including 3 of this year’s NDS directors (Ed Morris, Alvise Avati and Kibwe Tavares), Maggie Ellis of Film London, Andrew Ruhemann of Passion, and Juliette Larthe of PRETTYBIRD. An after-party in the Barbican Garden Room will follow the panel discussion with music provided by Audio Network.

Kate Stanners, Saatchi & Saatchi London Creative Partner commented: "I'm delighted to be co-chairing the panel at the Saatchi & Saatchi London New Directors' Showcase event on Thursday 3rd July. The NDS is always one of the most popular events at Cannes Lions International Festival of Creativity, and now we are bringing the reel of 19 films by 18 talented young directors to the Barbican in London. It’s fitting that we will be showing a world-class Showreel of directorial talent in the Barbican cinema, followed by a panel discussion featuring key figures from the worlds of advertising, film, media and production."

]]>2014-07-01 00:00:00‘Feel the Reel’: 24th Saatchi & Saatchi New Directors’ Showcase premiers at Cannes Lionshttp://www.adforum.com/agency/15104/press-releases/31054/feel-the-reel-24th-saatchi-saatchi-new-directors-showcase-premiers-at-cannes-lions
http://www.adforum.com/agency/15104/press-releases/31054/feel-the-reel-24th-saatchi-saatchi-new-directors-showcase-premiers-at-cannes-lionsSaatchi & Saatchi’s legendary New Directors’ Showcase (NDS) has been enchanting audiences at the Cannes Lions International Festival of Creativity for the past 24 years. Each year Saatchi & Saatchi’s Worldwide Creative Board selects a Showreel of some of the most exciting new global directorial talent, and presents it to an audience of more than 2,300 Cannes Lions delegates in the Grand Auditorium at the Palais des Festivals. Historically the Showreel is introduced by a live theatrical spectacle, for which Saatchi & Saatchi enlists the talents of the most accomplished and exciting technological and creative innovators around.

Ex-Worldwide Creative Director Bob Isherwood conceived the NDS in 1991, when it fast established a reputation for unearthing directing talent of the future, with NDS alumni including iconic directors Spike Jonze, Tarsem and Jonathan Glazer.

As well as the Showreel providing a springboard for new directors to make their name on the world stage, the NDS theatrical event has showcased some of the most groundbreaking technology of recent years. Saatchi & Saatchi has been coupling emotion with technology for the past few years through the NDS, and this year that relationship comes full circle with ‘Feel the Reel’, a theme conceived by Saatchi & Saatchi creatives Linda Weitgasser and Alex Sattlecker, and bought to life in an unprecedented experiment where the Showreel becomes the hero.

Audience interaction plays a big part in this year’s NDS, and in a world first 2,300 people in the audience will wear a sensory wristband using a brand new emotional technology platform ‘XOX’ created by Studio XO - a groundbreaking fashion technology company represented by Juliette Larthe of Global Creative Production Agency PRETTYBIRD. This year the NDS beautifully marries emotion with the Saatchi & Saatchi ethos of Lovemarks. Studio XO’s XOX captures human emotion via their novel wearable technology, and the wearer’s emotion is projected back at them through data visualization created by visual artists Marshmallow Laser Feast with Berlin collective Elektropastete. The ‘feelthereel’ identity was created by Mark Farrow and Gary Stillwell at Farrow. Both MLF and Farrow were bought in by PRETTYBIRD.

Tom Eslinger, Worldwide Mobile and Social Director, commented: “Aside from a fantastic collection of directing talent, the wearable technology lets the audience co-create the event for the first time simply by watching. The theme, and what will be created by the audience and technology also fit beautifully with our business and filling the world with Lovemarks. Mobile, and particularly wearables, is a focus for Saatchi & Saatchi Worldwide – we published my book Mobile Magic this year and have created mobile ideas for clients for over 10 years. The NDS allows us to test and learn at scale, while creating the most fun and visual live user test ever. The panels and people at Cannes will be talking about wearables and mobile and social and UGC and co-creation: we will be combining that all together in a very cool live event.”

‘Feel the Reel’ is the latest in a series of technology firsts presented by Saatchi & Saatchi through its NDS event in Cannes; The 2010 event bought back to life the late Creative Director Paul Arden with a live hologram on stage. Live hologram technology was unprecedented at the time, and has since become ubiquitous in film and advertising, even being used in the Presidential elections in India this year. In 2011, 2012 and 2013 Saatchi & Saatchi worked with PRETTYBIRD’s Juliette Larthe on the NDS live show, who bought on board visual artists Marshmallow Laser Feast (MLF) to give life to the themes conceived by Saatchi & Saatchi creatives Jonathan Santana and Xander Smith; ‘Hello, Future’ in 2011 (with Jamie Lidell and Clark); ‘Meet Your Creator’ in 2012 which featured Flying Robots (quadrotors created by KMel Robotics); and ‘Just for Hits’ in 2013 fronted by Professor Richard Dawkins and exploring the evolution of memes through the internet.

THE DIRECTORS’ SHOWREELTo find the featured directors, Saatchi & Saatchi invites submissions from directors around the world, utilising its Network of some 140 offices worldwide, and its relationships with key on-line sources. The Saatchi & Saatchi Worldwide Creative Board, with creative direction from recently appointed Worldwide Creative Director Pablo Del Campo, made a final selection of 19 films by 18 directors.

Andy Gulliman, Saatchi & Saatchi Worldwide Film and Content Director and curator of the NDS Showreel commented on the selection process: “We want to be introduced to a new generation with a fresh approach and attitude. We want to find young talent that can manage a traditional format and stand out from the crowd. We want to give great work great exposure.”

This year the reel has a typically eclectic mix of music videos, animated shorts, humour, erotica, surrealism and the grotesque. Directors on the reel hail from Denmark, France, Germany, Israel, Italy, Switzerland, UK and the USA. There are some viral hits on the reel, including Tatia Pilieva’s erotic ‘First Kiss’, and Alberto Belli’s spoof HBO trailer ‘It’s Not Porn’.

There is plenty of humour in the form of Vania Heymann’s ‘Walking Contest’, which observes the competitive nature of human beings; The Sacred Egg’s hairy promo for Breach’s ‘Jack’, Alvise Avati’s comic outer space spot ‘Beans’; and Tripp Crosby’s comedy sketch highlighting the absurdity of conference calls. Ed Morris’s thought-provoking film on cyber-bullying for Cybersmile brings us back to reality with a bang, as does Simon Bonde & Peder’s disturbing monochrome music promo, which shows an underground fight club discovered by a young boy.

Visual magic is conjured up by Tarik Abdel-Gawad with his film ‘Box’, which showcases projection mapping, and Emile Sornin’s pastiche of The Office with a gravity-defying twist. Animation is represented by Ainslie Henderson’s beautiful stop-motion music video for James, and Kyra & Constanin’s enchanting animation featuring spherical animals. Music videos feature strongly in this year’s selection, with Truman & Cooper’s moody film of lost teenage innocence; Josh Cole’s fast-paced story of a Manillan street kid; and Ian & Cooper’s promo for Joel Compass’s ‘Back to Me’, which won Best video at SXSW.

A slick commercial for the Sunday Times directed by Us recreates iconic moments from film, music and art, while Kibwe Tavares’s beautiful CGI-infused trailer for ‘Jonah’ is the only movie trailer. Donato Sansone promises to shock the audience with ‘GrotesquePhotobooth’.

The 18 directors selected for the New Directors’ Showcase reel 2014 and their films are listed below;

Tarik Abdel-Gawad Box

Alvise Avati Beans

Alberto Belli It’s Not Porn

Simon Bonde & Peder Ghost of a Smile

Ian & Cooper Joel Compass ‘Back To Me’

Josh Cole Rudimental ‘Not Giving In’

Tripp Crosby Conference Call in Real Life

Ainslie Henderson Moving On

Vania Heymann Walking Contest & Bob Dylan ‘Like A Rolling Stone’

Kyra & Constantin Rollin’ Wild

Ed Morris Cybersmile #dontretaliate

Tatia Pilieva First Kiss

Donato Sansone GrotesquePhotobooth

Emile Sornin Disclosure ‘Grab Her’

Kibwe Tavares Jonah

The Sacred Egg Breach ‘Jack’

Truman & Cooper Kid Wise ‘Hope’

Us The Sunday Times ‘Icons’

THE SHOWCASE THEATRICAL PIECEThe theme ‘Feel the Reel’, conceived by Saatchi & Saatchi creatives Weitgasser & Sattlecker, makes the Showreel the hero of the event, and is bought to life with a theatrical performance centering around the directors’ films. The aesthetic of the show is themed around a stylized medical experiment environment: the NDS event is a huge experiment on many levels, with 2,300 ‘guinea pigs’ in the audience who will effectively test the emotional technology, and have their emotional data collected.

Studio XO’s XOX emotional wristband technology is instrumental in the experience of the audience watching the NDS reel. Their emotional reaction to the reel will be measured by the wristbands, whilst the data is visualised on a transparent gauze covering the stage around the screen as the reel plays. Marshmallow Laser Feast are co-directing the show with Studio XO and overseeing data visualization, which will be an artistic interpretation of the audiences’ emotional data.

Saatchi & Saatchi creatives Weitgasser and Sattlecker have partnered with Juliette Larthe of PRETTYBIRD who brought together Studio XO, Marshmallow Laser Feast, and Berlin collective Elektropastete to create the innovative ‘Feel the Reel’ experience. The ‘feelthereel’ identity and logo have been created by Farrow, and the soundscape created specially for the event has been composed by Finn McNicholas.

Saatchi & Saatchi Creatives Weitgasser and Sattlecker commented: “This year we decided to break with convention and make the directors' showreel the hero of the NDS event in Cannes. Studio XO's biometric, sensory wristbands felt like the perfect tool to do this. Together with PRETTYBIRD, Studio XO and Marshmallow Laser Feast we embarked on the constantly evolving journey of creating this year's event. It was a super exciting project and it felt like a real privilege to be able to be part of this huge collective of creative minds.”

Juliette Larthe of PRETTYBIRD is the Producer of the live show, which uses new and unique technology developed by Studio XO’s Nancy Tilbury and Benjamin Males, partnered with visuals created by Marshmallow Laser Feast (under the creative direction of Robin McNicholas) and programmed by Elektropastete. Studio XO’s sensory wristbands will capture the emotions of the Cannes audience as they view the Showreel, and project them back to them in real time as moving pixels on a gauze surrounding the stage, whilst the Showreel plays. The wristband is a silicon band containing electronics that draw biometric data out of the body by listening to its ebb and flow. The wristbands measure levels of excitement in the host, magenta being the highest state of arousal, and an LED light embedded in the wristband moves through a spectrum of colours indicating that the wearer is having an ‘episode’ and experiencing a wide range of emotions. Information is processed and broadcast wirelessly.

Benjamin Males of Studio XO commented: “We’re giving the body a vocabulary by drawing emotion from the body. Everything we do at XO is about emotion. We’re able to tap into our souls and get a direct feed of our emotional response”.

The event will challenge the senses and heighten the wearer’s experience of the reel whilst starting a dialog around wearable technology and its intimate use of data in the next decade. Nancy Tilbury of Studio XO added: “Through projects such as ‘Feel the Reel’ it enables Studio XO to fulfill our manifesto of making science fiction science fact”.

Juliette Larthe of PRETTYBIRD commented “To work on the prolific and unmatchable New Directors’ Showcase for the 4th year running is an honour and a privilege, Saatchi & Saatchi again prove how they have the foresight to break boundaries and help create new understandings in our ever changing landscape of what we think we know. Saatchi & Saatchi has wholeheartedly embraced ‘new’ unchartered ground, giving first breath to the immersive and collective vision of the new creative artists and innovative entrepreneurs working in experiential and entertainment as a business model. Working in this arena is not for the faint hearted and I have been amazed yet again by the fearless courage the Saatchi & Saatchi team has embraced with the groundbreaking ideas we bring to them.”

MLF commented: “This is the fourth year running that we’ve been asked back to direct the NDS through PRETTYBIRD, we’re flattered by this and proud of our past achievement. Collaborating this time with Studio XO is exciting and promises to be a game changer by measuring how people feel while watching the show, and how this can feed back to what we do as show directors with XO working with us on every aspect, from the moment the audience enter the Palais. It has been a revelation for us, and hopefully it will be for the audience and directors.”

This year the Saatchi & Saatchi NDS is coming to London, and there will also be events in Milan, New York and Shanghai. On Thursday 3rd July there will be a screening of the Showreel in the Barbican cinema, London, followed by a panel discussion chaired by the reel’s curator Andy Gulliman.

Saatchi & Saatchi would like to give a big thanks to Norma Clarke, Project Director, Global Brand Team. After 12 years of producing the New Directors’ Showcase, and 30 years of service at Saatchi & Saatchi, she has decided to leave the agency and move on to new challenges. She will be greatly missed.

Teaming up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun, the campaign intends to emphasise Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.

Comprised of a series of prankster style videos and social media from each market aimed to reach out to a younger audience, the Pan-European integrated campaign will launch in cinemas, on TV, online, social and in print from Thursday 12th June in markets including the UK, France, Italy, Germany and Denmark.

For the launch spot, Saatchi and Saatchi London collaborated with an internet prankster best known for his YouTube Channel, “The Magic of Rahat,” to recreate his Invisible Driver prank across Europe. In the film, Rahat steps into a costume built perfectly to match the car seat of the new AYGO, and suddenly, the AYGO appears to have no one driving the car. Using hidden Go-pro cameras, the film then captures the real reactions of drive-through employees, valets, car wash attendees, and pedestrians as the car pulls up seemingly with no driver inside.

The ad is set to the Fratelli’s track, “Chelsea Dagger,” and is directed by Smuggler’s Jamie Rafn.

Further creative executions and additional social activity with other pranksters is planned to roll out across the year and will be hosted on Toyota.co.uk and Toyota’s YouTube channel: https://www.youtube.com/ToyotaUKTV.

“AYGO is not just another car, so for the launch we wanted to do things differently. With 'GO FUN YOURSELF', we found the perfect way to express the true spirit of the car - fun, provocative & irreverent, without taking ourselves too seriously. We all have this fun inside, we just need to let it go. This is the magic of the new AYGO campaign.”

Paul Silburn, creative partner, Saatchi & Saatchi London says:

“Go Fun Yourself perfectly captures the look and spirit of the new Aygo.”

]]>2014-06-12 00:00:00Toyota Europe launches new online campaign revealing the unexpected benefits of hybridhttp://www.adforum.com/agency/15104/press-releases/28757/toyota-europe-launches-new-online-campaign-revealing-the-unexpected-benefits-of-hybrid
http://www.adforum.com/agency/15104/press-releases/28757/toyota-europe-launches-new-online-campaign-revealing-the-unexpected-benefits-of-hybridToyota Motor Europe today unveils its new campaign, ‘Fall in love with driving again’, which will highlight the positive emotions felt when navigating the streets of Europe in a Hybrid.

Recent research showed there are three main factors that make driving more stressful - the brain works harder, anger builds up and frustration significantly increases. However Toyota’s own research reveals that stresses are reduced when driving a Hybrid.

The first film of the new campaign shows drivers in Rome, one of Europe’s most congested cities, participating in an experiment by driving the routes they normally drive in both Hybrid and non-Hybrid vehicles. The drivers’ emotions are then analysed to determine how stressed or happy they really are after driving a petrol or diesel and a Hybrid car.

Developed by Saatchi and Saatchi London, the ‘Fall in love with driving again’ digital campaign breaks across European markets including the UK, Italy and France. The first execution will be followed by a series of online films that bust the myths about Hybrid cars and then by further activity incorporating social and location-based marketing.

Dario Giustini, Toyota Brand and Marketing Communications Senior Manager says, “This is an exciting time for Toyota in Europe. Toyota is the leader in Hybrid technology and one of our objectives is to be a facilitator of better driving experiences. The objective of our marketing campaign is to demonstrate that consumers fall in love with driving again thanks to Toyota Hybrid.”

1 Study conducted by the University of Sussex, led by Professor David Lewis, 2012

2 The TomTom Traffic Index, November 2013

]]>2014-04-17 00:00:00Saatchi & Saatchi Gallery New Zealand announces Retrospective of footwear designer Kathryn Wilson and inaugural exhibition of sculptor John Hallhttp://www.adforum.com/agency/15104/press-releases/23578/saatchi-saatchi-gallery-new-zealand-announces-retrospective-of-footwear-designer-kathryn-wilson-and-inaugural-exhibition-of-sculptor-john-hall
http://www.adforum.com/agency/15104/press-releases/23578/saatchi-saatchi-gallery-new-zealand-announces-retrospective-of-footwear-designer-kathryn-wilson-and-inaugural-exhibition-of-sculptor-john-hallTwo highlights of the autumn/ winter programme of Saatchi & Saatchi Gallery New Zealand have been announced; Celebrating 10 successful years, footwear designer Kathryn Wilson opens a major retrospective of her work on 31 October, followed by the first ever exhibition of sculptures by John Hall from 12 December.

“10 year Retrospective” – Kathryn Wilson

31 October – 5 December 2013

Private view on 30 October

This year, Kathryn Wilson celebrates her ten year anniversary in business. Since 2003, Kathryn has carved out a path for herself as New Zealand's premier footwear designer. The exhibition is a celebration of the people who have helped Kathryn make it this far, framed within the cultural context of the time that helped to shape Kathryn's brand. Aided by some of the country's top fashion photographers, videographers and stylists, this exhibition will incorporate multi-media touch-points through which guests can literally step into the shoes of one of New Zealand’s top female entrepreneurs and business success stories.

Kathryn Wilson commented: "We want to celebrate ten years in business - for any company, it's a big achievement. Our nature isn't to look back and dwell on past successes, but rather to raise a glass to the amazing people who have helped us along the way, and of course to look forward to another ten years of even greater success and bolder ideas.”

“Life” – John Hall

12 December 2013 – 30 January 2014

Rounding out the season from 12th December is an exhibition of John Hall’s work titled “Life”. Hall predominantly works with polystyrene, which he carves, coats, and then paints. For his exhibition at Saatchi & Saatchi Gallery, he has drawn inspiration from his ancestors, the land and sea, life's emotions, as well as many years spent living in parts of Europe where he began expressing himself through art. Hall now resides in Whakatane, where he dedicates his days to his passion for creating.

John Hall said: “This is the first ever exhibition of my work, and it’s a real honour and privilege to be chosen to showcase it at the amazing Saatchi & Saatchi Gallery. When I create, I must listen to music. Listening to Maori or Greek music seems to take me where I need to be, and I find it influences my work - guests to the gallery will see this inspiration come through. I love art and the journey it takes me on, and I’m looking forward to showcasing my creations.”

]]>2013-10-25 00:00:00Professor Richard Dawkins and Relinquistix release 'Memes & Genes' track from Saatchi & Saatchi New Directors' Showcase on Bandcamp to raise funds for WildAid.http://www.adforum.com/agency/15104/press-releases/20241/professor-richard-dawkins-and-relinquistix-release-memes-genes-track-from-saatchi-saatchi-new-directors-showcase-on-bandcamp-to-raise-funds-for-wildaid
http://www.adforum.com/agency/15104/press-releases/20241/professor-richard-dawkins-and-relinquistix-release-memes-genes-track-from-saatchi-saatchi-new-directors-showcase-on-bandcamp-to-raise-funds-for-wildaidDuring the making of the Saatchi & Saatchi New Directors' Showcase 2013, which premiered inCannes on Thursday 20th June at Cannes Lions International Festival of Creativity, and featured Professor Richard Dawkins (bit.ly/17ymqiv), the sad news that the western black

rhino had been declared EXTINCT was confirmed bit.ly/12cq6NH Richard Dawkins was in Cannes rehearsing for the theatrical show at the annual Saatchi & Saatchi New Directors’ Showcase — which traditionally opens the event and precedes the show reel of directors showcasing some of the best new directing talent. The spectacular live show was produced by Juliette Larthe of Prettybird, and conceptualised for a third year by independent creative directors Jonathan Santana and Xander Smith with the theme ‘Just for Hits’, working in a close creative partnership with the show’s directors Marshmallow Laser Feast—Memo Akten, Robin McNicholas, and Barney Steel. It was during rehearsals for the show that Richard Dawkins shared the news of the demise of the western black rhino.Composer Finn McNicholas and musician Tim Exile wrote and composed the music for the show, which began with Richard Dawkins giving a speech about memes and genes, which morphed into an auto-tuned track and culminated with Richard Dawkins playing an EWI (Electronic Wind Instrument). The mind-blowing visuals were designed and animated by James Francis of Merchants and Sons, and Mark Warrington, under the direction of Marshmallow Laser Feast. The logo and typography were designed by Laurent Fetis and Sarah Martinon.

After hearing about the extinction of such a beautiful species, the creative team on the New Directors’ Showcase decided that they collectively wanted to do something to help, and decided to release the track from the show with the name ‘Memes & Genes’ on Bandcamp, with all proceeds going to WildAid who work tirelessly to stop the demand for endangered wildlife products: http://relinquistix.bandcamp.com/

The track was composed by Finn McNicholas using recorded material from Richard Dawkins' speech for the 2013 Saatchi & Saatchi New Directors' Showcase, using a voice morphing tool specially made for the project by Tim Exile. Tim Exile and Finn McNicholas commented: “The idea was to condense the material into a warped pop song that reflected evolution of internet memes. Following the flurry of hits online, we've teamed up with WildAid to raise awareness

and funds for endangered species."

Tamara Gray, Chair of Trustees WildAid UK shared some disturbing facts about the rhino: “Poaching for rhino horn is the greatest threat to the survival of the rhino . Their horns are made of keratin (the same material as your hair and nails). Today, only 5 rhino species remain and all are listed as endangered or vulnerable. 2/3 of the world's rhinos live in South Africa, the poaching epicenter of the world. 668 rhinos were poached in 2012. Already in 2013 449 Rhinos have been killed for their horns. If poaching continues at current rates, rhino

populations will become unsustainable and even more species will be lost to extinction. Only by reducing demand in the countries who are creating the market for rhino horn primarily China and Vietnam can the rhino possibly have the chance to survive.”

]]>2013-07-08 00:00:00The ‘Toyota Positive’ movement passes the baton to the people of Londonhttp://www.adforum.com/agency/15104/press-releases/16319/the-toyota-positive-movement-passes-the-baton-to-the-people-of-london
http://www.adforum.com/agency/15104/press-releases/16319/the-toyota-positive-movement-passes-the-baton-to-the-people-of-london17th, April 2013, London. Throughout the month of April, a number of videos have been uploaded to the Toyota Positive site (www.toyotapositive.com) featuring Londoners at their best doing random acts of kindness to benefit their fellow citizens Toyota’s Prius Plug-In Hybrid kicked off its new campaign to bring positivity to the people of London by asking ordinary people to step outside of their comfort zone and carry out these positive acts aided by the use of the technologically advanced Prius.

The campaign launched earlier in the month with a video entitled “Comedians” that featured MTV news presenter Joel Dommett and his sidekick, Eric Lampaert. Since then, several instalments have ensued: the Londonist helped co-produce a reader-submitted concept; fashion blogger Caroline Burke of Burkatron participated in livening up a weekend crowd with free fashion wares; The Yarn Stormers brought a child-like, but deft touch to a soot-covered tunnel in Brixton; The Jive Aces wanted to give the gift of music to seniors at a residential home and The Craft Guerrillas spread the message of positivity to the commuting public with their hand made gifts. To view all the films go to www.toyotapositive.com.

Now the company turns it over to consumers to submit their own films that can be posted to the Toyota Positive site. The people behind the entries that most reflect the spirit of the campaign will be given a Toyota Prius Plug-In Hybrid for the day to make their own positive ambitions a reality. All films will then be shared with the world on the Toyota Positive website.

“So many people have participated with their tweets, retweets, following our Facebook page, sharing the videos from the site, that we are somewhat humbled,” said Lisa Fielden, Manager, Brand and Digital Marketing, Toyota GB. “Small acts of kindness caught on video go a long way.”

Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi added, “We’ve shown people some fun and simple ways to spread positivity and brighten someone’s day. Now the important bit starts, as we want members of the public to pick up the baton and start spreading some positivity.”

The Toyota Prius Plug-in hybrid can run in electric 'EV' mode for up to 15.5 miles, with zero emissions, before switching over to its petrol engine, eliminating range anxiety of pure electric cars. Toyota is the pioneer of hybrid technology and sales of its hybrid vehicles are currently at 5 million worldwide.

]]>2013-04-18 00:00:00Toyota Positive’ movement and the ‘Londonist’ team up to select a winning idea.http://www.adforum.com/agency/15104/press-releases/16230/toyota-positive-movement-and-the-londonist-team-up-to-select-a-winning-idea
http://www.adforum.com/agency/15104/press-releases/16230/toyota-positive-movement-and-the-londonist-team-up-to-select-a-winning-idea15th, April 2013, London… In the final instalment in the series of films in the Toyota Positive Movement, the ‘Londonist,’ have selected a winning entry from an invitation to the magazine’s readers to submit ideas of positivity that could be performed for their fellow Londoners.

The winning idea, features the winner having parked the car at the bottom of a steep London hill and wait for a passersby in need of a lift. Lucky prospects would include the elderly or those laden with heavy bags. The winner gets the use of the car for the day and now they will get to see their idea on film.

The films provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. The people behind the entries that most reflect the spirit of the campaign will be given a Toyota Prius Plug-In Hybrid for the day to make their positive act idea a reality. All films will then be shared on the Toyota Positive website.

“We had some great submissions from the public through The Londonist. This one really appealed because it was so simple and it showed how something small can bring a bit of positivity to peoples day”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.

To view all the films as they launch and join the Toyota Positive movement, go to www.toyotapositive.com.

The Toyota Prius Plug-in hybrid can run in electric 'EV' mode for up to 15.5 miles, with zero emissions, before switching over to its petrol engine, eliminating range anxiety of pure electric cars. Toyota is the pioneer of hybrid technology and sales of its hybrid vehicles are

approaching 5 million worldwide.

]]>2013-04-15 00:00:00Toyota Positive’ movement and Craft Guerrillas are made for each other.http://www.adforum.com/agency/15104/press-releases/15998/toyota-positive-movement-and-craft-guerrillas-are-made-for-each-other
http://www.adforum.com/agency/15104/press-releases/15998/toyota-positive-movement-and-craft-guerrillas-are-made-for-each-other10th, April 2013, London…Craft Guerrillas, a collective of talented craft experts devoted to the

warm feelings engendered by creating and gifting things hand-made, are the latest to join the

Toyota Positive movement and spread the message of goodwill and positivity to the

commuting public of the city.

The campaign asks Londoners to step outside of themselves and look for ways in which they

can be a positive force in others’ lives, for family, friends or complete strangers.

Also known as ‘Deadly Knitshade’ and ‘The Fastener’, the new film sees the Craft Guerrillas at rail and underground stations, and bus stops, giving out craft kits to the public that allows them to make something of keepsake value and have fun with their fellow commuters in the process.

The films provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. The people behind the entries that most reflect the spirit of the campaign will be given a Toyota Prius Plug-In Hybrid for the day to make their positive act idea a reality. All films will then be shared on the Toyota Positive website.

“The Craft Guerillas were able to go out and spread positivity on two levels. First they got the

public to have a bit of fun making some of their craft kits. Then those people were able to

continue spreading positivity by giving someone the gift of something handmade”, said Mark

To view all the films as they launch and join the Toyota Positive movement, go to

www.toyotapositive.com.

The Toyota Prius Plug-in hybrid can run in electric 'EV' mode for up to 15.5 miles, with zero

emissions, before switching over to its petrol engine, eliminating range anxiety of pure electric cars. Toyota is the pioneer of hybrid technology and sales of its hybrid vehicles are

approaching 5 million worldwide.

]]>2013-04-10 00:00:00‘Toyota Positive’ movement keeps the music playing with newest film in series, ‘Musical Memories’!http://www.adforum.com/agency/15104/press-releases/15864/toyota-positive-movement-keeps-the-music-playing-with-newest-film-in-series-musical-memories
http://www.adforum.com/agency/15104/press-releases/15864/toyota-positive-movement-keeps-the-music-playing-with-newest-film-in-series-musical-memories‘Toyota Positive’ movement keeps the music playing with newest film in series, ‘Musical Memories’!

5th, April 2013, London…Today, Saatchi & Saatchi launch the latest film of it’s online series for the Toyota Prius Plug-in Hybrid campaign. ‘Toyota Positive’ aims to bring positivity to the people of London and asks people to step outside of their comfort zone and carry out acts of kindness for their fellow man.

The new film, ‘Musical Memories’, provides a moving piece of viewing pleasure. The Jive Aces, a high-energy 6-piece swing and jazz band, visited two homes for the aged in central London. Unexpectedly to the home’s residents, the band arrives with musical instruments in tow, and quickly sets up and begins to play. Once the upbeat music takes it’s effect, happiness ensues and there is positivity all-round.

“The Jive Aces are a band who play brilliantly uplifting tracks. This makes them the perfect partners to help us spread some positivity. They did a great job of bringing a smile to the faces of the elderly they visited and in getting a few them up to dance”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.

Additional films in the series will be rolled out during April and will provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. The people behind the submissions that most reflect the spirit of the campaign will be given a Toyota Prius Plug-in Hybrid for the day to make their positive act idea a reality. All films will then be shared on the Toyota Positive website; www.toyotapositive.com

To view all the films as they launch and join the Toyota Positive movement, go to www.toyotapositive.com

The Toyota Prius Plug-In Hybrid can run in electric ‘EV’ mode for up to 15.5 miles, with zero emissions, before switching over to its reserve petrol tank. The Toyota Motor Corporation are pioneers of hybrid technology. Toyota sales of hybrid vehicles are approaching 5 million worldwide.

]]>2013-04-08 00:00:00Comedians Joel Dommett (MTV) and Eric Lampaert (T4) bring positivity to London for the launch of the ‘Toyota Positive’ movementhttp://www.adforum.com/agency/15104/press-releases/15695/comedians-joel-dommett-mtv-and-eric-lampaert-t4-bring-positivity-to-london-for-the-launch-of-the-toyota-positive-movement
http://www.adforum.com/agency/15104/press-releases/15695/comedians-joel-dommett-mtv-and-eric-lampaert-t4-bring-positivity-to-london-for-the-launch-of-the-toyota-positive-movementComedians Joel Dommett (MTV) and Eric Lampaert (T4) bring positivity to London for the launch of the ‘Toyota Positive’ movement

3rd April 2013, London…Yesterday, Toyota Prius launched a new campaign that aims to bring positivity to the people of London. ‘Toyota Positive’ motivates people to step outside of their comfort zone and complete acts of kindness for their fellow man.

The campaign launches with a series of films. The first features MTV news presenter Joel Dommett and his sidekick, T4’s Rising Star of 2012 Eric Lampaert. The comedy duo tour London, offering lifts to random passengers with the aim of bringing a little joy to the streets of the capital.

The film starring Joel and Eric released on 2nd April, with further films in the series later in the month. The aim is to provide inspiration for people to join the Toyota Positive movement and submit their own ideas of positive acts. Submissions that most reflect the spirit of the campaign will be given a Toyota Prius Plug-in for the day to make their positive idea a reality. All films will then be shared on the Toyota Positive website; www.toyotapositive.com

“Toyota Positive is a really fun way of highlighting the launch of Toyota's next generation Plug-in Hybrid Vehicles, using the power of positivity and optimism to discover something better", said Lisa Fielden, Manager, Brand and Digital Marketing, Toyota GB.

“With the Toyota Positive campaign we want to show how a small number of people can create a large amount of positivity. To help people take part, we are offering them a car that runs on electricity, fuel and kindness. All we are asking anyone to do is to come up with a positive idea that brings a smile to people faces”, said Mark Norcutt and Laurence Quinn, Toyota Creative Directors at Saatchi & Saatchi.

To view all the films as they launch and join the Toyota Positive movement, go to www.toyotapositive.com

Toyota’s Prius Plug-in Hybrid can run in electric ‘EV’ mode for up to 15.5 miles, with zero emissions, before switching over to its reserve petrol tank. The Toyota Motor Corporation is apioneer of hybrid technology, with global sales approaching five million.

]]>2013-04-03 00:00:00OK Go team up with Saatchi & Saatchi, Talenthouse and BUG to discover next generation of filmmakershttp://www.adforum.com/agency/15104/press-releases/15543/ok-go-team-up-with-saatchi-saatchi-talenthouse-and-bug-to-discover-next-generation-of-filmmakers
http://www.adforum.com/agency/15104/press-releases/15543/ok-go-team-up-with-saatchi-saatchi-talenthouse-and-bug-to-discover-next-generation-of-filmmakersSaatchi & Saatchi has announced a Music Video Challenge with Grammy award-winning American band OK Go. In a unique collaboration, OK Go are inviting young filmmakers to make a video for their brand new track I’m Not Through. The track is a taster from OK Go’s forthcoming fourth album, and the band have taken the unprecedented step of offering filmmakers free access to the track to create a music video for the Music Video Challenge.

The OK Go Saatchi & Saatchi Music Video Challenge 2013 is in partnership with global creative platform Talenthouse, and renowned music video curators BUG, and is the 3rd in a series of successful Saatchi & Saatchi competitions aimed at giving young filmmakers the opportunity to create a video for a high profile musician or band: in 2011 Saatchi & Saatchi collaborated with international recording artist Moby, and in 2012 with the Estate of James Brown, and are thrilled to be partnering with OK Go in 2013.

Known as innovators and admired for their collaborations with visual artists, OK Go are looking forward to uncovering some exciting directorial talents of the future. This is an incredible opportunity to create a groundbreaking piece of work for a global band, and to take the medium of music video to a whole new level. A special note to new directors out there: OK Go won a total of 7 Lions at the 2012 Cannes Lions International Festival of Creativity, including 3 gold and 1 silver Lion for the music video All Is Not Lost, and 2 bronze Lions for the music video Needing/Getting. Needing/Getting debuted during last year’s Super Bowl, and to date has more than 24.5 million hits on YouTube. So, no pressure.

Of all the superlatives ever thrown at OK Go, “world’s most creative band” might fit best. Theirs is a project of the modern age, defined by vision as opposed to boundaries. It starts with a growing canon of infectious songs, and explodes out from there into a million creative endeavors: their videos are art projects that the whole world sees; their live shows are immersive and surprising; their free time is invested in apps and op-eds and a host of other experiments that all fall under fun, ambitious, or just really cool to try.

Damian Kulash of OK Go commented: “I'm really excited to see what people come up with for the Saatchi & Saatchi Music Video Challenge. Clearly, making videos is a pretty big part of our lives, but while we're in the studio finishing our new record, our heads are exclusively focussed on the songs. So, it feels right to let other people into the playroom while we're not using it. It's a good way to encourage people to go forth and make. A great idea is a great idea. You don't need us standing in front of your camera to make a great video.”

A specially chosen judging panel headed up by OK Go’s lead singer Damian Kulash – himself an award-winning film director as well as high profile musician - will comprise members of the Saatchi & Saatchi Worldwide Creative Board and BUG. First, from all eligible submissions received, 10 finalists will be selected by the judging panel, and announced on the Talenthouse site at the end of May.

From the 10 finalists, the judges will select the Grand Prize Winner. The Grand Prize Winner will be invited to a full week at Cannes Lions in June this year, where the winner’s film will be screened and winner announced at the Saatchi & Saatchi New Directors’ Showcase.

There will also be a People’s Choice Winner, based on the highest voted by public vote. The highest voted filmmaker will enjoy promotion and recognition across the Talenthouse site as well as on OK Go’s own website, and will also receive a special gift from the band.

Amos Prizzey, Founder/President of Talenthouse, said: "OK Go exemplify all that is great about free creative expression while Saatchi & Saatchi are one of the leading creative agency's in the world. At Talenthouse our mission is to help liberate all artists by creating life changing opportunities for the next generation of talent worldwide. With the OK Go /Saatchi & Saatchi Creative Invite a new talent will be discovered and invited to Cannes and introduced to the world. This is an amazing opportunity and Talenthouse is proud to be a part of it.”

Tom Eslinger, Saatchi & Saatchi Worldwide Digital Creative Director added: “I met Damian when I chaired YouTube’s Branded Content panel at Cannes Lions last year, and have been looking for an opportunity to work with Damian and OK Go ever since. Working with OK Go gives the Music Video Challenge a fresh direction: we’ve got a great new song from an innovative band who are inspiring creative people all over the world. Add in a creative platform and lovely bunch of folks over at Talenthouse. Then, on top of that, Damian and the band are involved in the process and selection at a level we’ve not had before. It makes my head hurt in a good way thinking about the results.”

]]>2013-03-28 00:00:00Del Campo Saatchi & Saatchi named Best Agency by the Círculo De Creativos Argentinoshttp://www.adforum.com/agency/15104/press-releases/11945/del-campo-saatchi-saatchi-named-best-agency-by-the-circulo-de-creativos-argentinos
http://www.adforum.com/agency/15104/press-releases/11945/del-campo-saatchi-saatchi-named-best-agency-by-the-circulo-de-creativos-argentinos

For the sixth consecutive year, Del Campo Saatchi & Saatchi has been named Best Agency of the Year at El Diente, the festival organized by the Círculo de Creativos Argentinos.Lead by Pablo del Campo and General Creative Directors Maxi Itzkoff and Mariano Serkin, the agency won a total of 34 awards, including 2 Grand Prix for “Dads in Briefs” (BGH Air Conditioners) and “Musical Microwaves” (BGH Microwaves). They also walked away with 14 Gold, 8 Silver, and 10 Bronze, with work developed for BGH, Norte Beer, Andes Beer, and Schweppes.

]]>2012-12-06 00:00:00The 22nd Saatchi & Saatchi New Directors’ Showcase invites you to Meet Your Creatorhttp://www.adforum.com/agency/15104/press-releases/5815/the-22nd-saatchi-saatchi-new-directors-showcase-invites-you-to-meet-your-creator
http://www.adforum.com/agency/15104/press-releases/5815/the-22nd-saatchi-saatchi-new-directors-showcase-invites-you-to-meet-your-creatorNow in its 22nd year, the Saatchi & Saatchi New Directors’ Showcase hits Cannes again, unveiling another presentation of the most exciting new directorial talent. The Showcase promises to be an essential event on the programme of the Cannes Lions 59th International Festival of Creativity. Always a highlight of the Festival, the Showcase never fails to amaze and surprise, with a unique annual theatrical showpiece introducing the reel of carefully selected directors. The Grand Auditorium is once again the venue, with overspill for this popular event into the Debussy.

The Showcase Reel

To find the featured directors, Saatchi & Saatchi invited submissions from directors across the globe, utilising its Network of some 140 offices worldwide, as well as relationships with key online sources. The Saatchi & Saatchi Worldwide Creative Board chose this year’s final selection of 18 directors. Past Showcases have featured internationally acclaimed directors including Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher, Danny Kleinman and Jonathan Glazer.

This year’s eclectic selection includes sophisticated animation, VFX, technical wizardry, films ofcinematic proportions, and use of contemporary filmmaking techniques such as smartphones.

The trends for 2012 are; retro animation (see James Curran’s ‘Tintin’ titles) and 3D motion capture animation (see Stuart Aitken’s ‘Dead Island’ computer game trailer); Beautifully shot cinematic music promos and movie credits (see Tim Miller’s ‘The Girl with the Dragon Tattoo’ trailer and Skinny’s ‘Iconic’ promo); and there are some unique, original ideas such as Perkinsand Kulash’s ‘Needing/Getting’, James W. Griffiths’ ‘Splitscreen: A Love Story’ and Andrew Thomas Huang’s stunning ‘Solipsist’, which takes its influences from the natural world and uses CGI fused with an artistic eye to create a cinematic art installation.

A truly international selection, this year’s directors hail from the USA, Brazil, France, Canada, Norway, Australia and the UK. The 18 Directors selected for the New Directors’ Showcase reel 2012 are listed below, with the title of the submitted work.

Tom Eslinger, Worldwide Creative Director Digital, commented on this year’s reel: "The 2012 Showcase shows how diverse media channels are bringing more and more content to the surface, making this a really exciting collection which reflects how we come in contact with ideas and all things visual. The influence of not only rapid-to-create technology, but also rapid-to-distribute channels, is seen in the quality and content, as well as where the work is connecting with people and communities."

"For me, smart design and razor-sharp composition is flowing through the NDS this year. I've been most excited with the contrast between steely, slick renderings, crunchy computer graphics and even lo-fi colour treatments, to desktop-inspired techniques and oh-so-precise colour design. Layer in great storytelling, a refreshing point-of-view and some subtle twists, and you have a presentation up there as one of our best."

Pablo del Campo. NDS Spokesperson and CEO Del Campo Saatchi & Saatchi Argentina said: “People know that the New Directors’ Showcase is one of Cannes most unmissable events. This gives us a great deal of responsibility when it comes to selecting directors. For years this selection process has been even more of a challenge than judging work in advertising festivals, because we're aware of the transformations it creates in our industry year after year.”

This year the directors selected for the reel will be invited to help judge the winner of the James Brown Music Video Challenge. See separate press release for further information.

The Showcase theatrical piece

The 2012 theatrical production introducing the directors’ reel has been conceived for the second time by Saatchi & Saatchi’s award-winning senior creatives Jonathan Santana & XanderSmith with the theme ‘Meet Your Creator’. The piece involves an army of tiny flying machinesperforming synchronised flight patterns, and composing music through ‘live’ light manipulation. The audience enter a brave new world of visual territory, with hovering Quadrotors buzzing around the stage in unison, and an angelic soundscape giving a feeling of otherworldliness. A single ray of light hits a glass pyramid, whilst a disembodied voice precludes a mesmerising performance by the Quadrotors, which move effortlessly around the stage as if by magic. ‘Meet Your Creator’ presents an all-encompassing environment with the ambience of a Church of Creativity.

Saatchi & Saatchi Senior Creatives Jonathan Santana and Xander Smith commented on the event: "The New Directors’ Showcase is revered ground. A lot of big names have been launched in the past by the Showcase. It’s for this very reason that we’ve chosen to venture down the ‘sacred’ path. A path of bright lights, flying beings and the miracles performed by Creators."

Marshmallow Laser Feast, a collective working at the intersection of art, design and technology, are the creative and technical directors of the theatrical production for the second consecutive year. Marshmallow Laser Feast are Robin McNicholas, Memo Akten and Barnaby Steel and crew. MLF collaborated with KMel Robotics and their incredible Quadrotors on this year’s Showcase with MLF developing the choreographic and lighting technology, and KMel designing and building bespoke Quadrotors. Filmmaker and Producer Juliette Larthe, who pulled together the team behind last year’s ‘Hello, Future’ themed Showcase, is the Producer of the theatrical piece once again this year.

The bank of sounds created by underground electronic artist Oneohtrix Point Never, AKA Daniel Lopatin, are manipulated by Quadrotors, which in turn affect beams of light. New Yorkbased Lopatin’s samples are triggered by the movement of the Quadrotors and beams of light on the stage, creating a tightly integrated visual and sensory extravaganza. Lopatin’s introduction and minimalist compositions create a fluid environment, when combined with the rays of light and Quadrotors.

The Quadrotors are the brainchild of Alex Kushleyev and Daniel Mellinger of KMel Robotics. University of Pennsylvania graduates Alex and Daniel are experts in hardware design and highperformance control. Their Quadrotors truly push the limits of experimental robotics, and the Quadrotors performing at the NDS have been built and programmed specifically for the Showcase. The pyramid was designed by Sam & Arthur.

Juliette Larthe has produced for the likes of Jake & Dinos Chapman, WARP films and Jonathan Glazer, has recently finished a series of twenty short films for Channel 4, is creative consultant for fashion house PREEN, and presently spearheads PRETTYBIRD’s UK division.

Marshmallow Laser Feast commented: “With this project, our aim was to create ethereal sculptures of light and sound. We're always excited by the prospect of appropriating new technologies and further developing them for artistic purposes. By customizing Quadrotors with LEDs and mirrors, and combining them with lights and other custom technology, we were able to choreograph the performance, pushing the experience to that of watching an abstract virtuoso-being made of light, playing an imaginary musical instrument.”

Daniel Mellinger of KMel Robotics said: "KMel Robotics focuses on hardware design and highperformance control for custom aerial vehicles which push the limits of experimental robotics. Our vehicles can be used in a wide range of applications including search and rescue, environmental monitoring, education, and entertainment. Our experiments illustrate that large numbers of autonomously functioning vehicles can be reliably deployed in the form of a ‘swarm’ to carry out tasks and to respond as a group to high-level commands, without a designated leader."

The Showcase will be webcast on the Cannes Lions website and on the NDS Channel on YouTube.

]]>2012-07-05 00:00:00James Brown - A Music Video Challenge presented by Saatchi & Saatchi, in association with Genero.tv and BUG - now open for entries.http://www.adforum.com/agency/15104/press-releases/3764/james-brown-a-music-video-challenge-presented-by-saatchi-saatchi-in-association-with-genero-tv-and-bug-now-open-for-entries
http://www.adforum.com/agency/15104/press-releases/3764/james-brown-a-music-video-challenge-presented-by-saatchi-saatchi-in-association-with-genero-tv-and-bug-now-open-for-entriesIn an unprecedented collaboration between Saatchi & Saatchi, Genero.tv, BUG Music Videos and Universal Music Enterprises (UMe), the music of James Brown will be brought to the attention of a whole new generation through the art of filmmaking.

Saatchi & Saatchi is throwing down the gauntlet to the international filmmaking community by creating a challenge to bring to life some of the most significant tracks of the ‘Godfather of Soul’ in the form of a music video: Sex Machine, Papa’s Got a Brand New Bag, It’s a Man’s, Man’s, Man’s World, and Try Me. Following the success of last year’s Moby competition, Saatchi & Saatchi wanted to bring a new twist to this year’s competition by working with a legendary artist who has influenced and crossed many generations.

James Brown changed the course of popular music, and UMe and the James Brown Estate are making some of his finest work available for the first time for interpretation by a new generation of film directors. Other than live footage, none of the songs featured in the Music Video Challenge has a music video, so this is a great opportunity for young filmmakers to become the director of the official promo for one of these tracks. On June 1st, UMe will release 20 James Brown albums digitally for the first time. These classic releases are from his back catalogue from the ‘50s, ‘60s and ‘70s, many of which have been long out of print.

The Grand Prize offered to the winning film director is to work on a project in a key office in the Saatchi & Saatchi global network. Entrants will be given the chance to revisit James Brown’s archive, and interpret it with fresh eyes. Deadline for entries is June 25th, 2012, 23:59 GMT. In addition, UMe is looking for official videos for each of the songs.

The judging panel responsible for selecting the finalists and overall winner will consist of members of the Saatchi & Saatchi Worldwide Creative Board, Genero.tv, BUG and UMe. Also, directors selected for this year’s Saatchi & Saatchi New Directors’ Showcase will be invited on to the judging panel to help select the winner. The 12 finalists will be revealed mid-July and the winner announced on the Genero.tv competition page on July 30th, 2012.

Alongside the digital re-release, the record label will also be re-releasing the classic James Brown Live at the Apollo album this year. Significantly, the album was recorded half a century ago, on October 24th, 1962, at the Apollo Theater in Harlem. In 2003, Rolling Stone ranked it as number 24 on their list of the Top 500 Greatest Albums of All Time. In celebration of the album, one of the four tracks available for interpretation by entrants to the Music Video Challenge will be Try Me, one of its featured tracks.

Bruce Resnikoff, President/CEO of UMe said: “This competition will introduce a new generation of fans to the groundbreaking music of James Brown’s catalogue, and landmark 1962 album Live at the Apollo, and what better way to do this than by working with Saatchi & Saatchi’s global network, utilizing BUG’s expertise in the art of the music video, and accessing the filmmaking community through Genero.tv.”

For the first time Saatchi & Saatchi will work with Genero.tv, who are based in Melbourne, Australia, and have more than 65,000 members spanning over 180 countries. Andrew Lane, Co-founder, Genero.tv commented: "We are very excited to offer our community such an incredible opportunity. Being able to work with iconic songs from the legendary James Brown, and to be offering an amazing prize from Saatchi & Saatchi makes this a not-to-be-missed challenge for our filmmaking community."

The winner of last year’s Music Video Challenge was Mexican Vancouver Film School graduate Alberto Gomez, whose prize was to travel to Los Angeles and direct a spot for Conill’s Miami Short Film Festival campaign. In addition, each finalist’s video was featured on Moby’s Destroyed Deluxe DVD. Saatchi & Saatchi’s aim again this year is to provide a platform for the most talented young directors to interpret the work of an iconic musician, and provide them with a global stage for their filmmaking talents.

This year the Music Video Challenge will have an even more international flavour, with the production team hailing from all over the world; UMe in LA; Saatchi & Saatchi in London and NYC; Genero.tv in Australia; and BUG in London. Add to this the phenomenal reach and influence of James Brown, with his international fan base and rich contribution to the tapestry of musical history, and you have a dream brief.

Tom Eslinger, Saatchi & Saatchi Worldwide Digital Creative Director, commented: "This is the third year that we’ve held a competition to find a truly new director. Having access to music from James Brown, one of the most influential performers of the 20th century, is inspiring for us and anyone who enters. Being part of creating the first music videos through a socially-powered platform like Genero is an honour.”

David Knight, BUG Creative Director added: “BUG is all about giving exposure to the most innovative and awe-inspiring new work in music videos. Our subheading is The Evolution of Music Video – and aspiring filmmakers are no longer limited to making new videos just for new music. They can be inspired by classic tracks too, and this Music Video Challenge is giving them the chance to prove it.”

For more information on the Music Video Challenge, including eligibility and how to enter go to: http://genero.tv/jamesbrown

]]>2012-05-17 00:00:00Winner and Finalists of Saatchi & Saatchi, Vimeo and BUG Music Video Challenge featured on Moby's 'Destroyed Deluxe' albumhttp://www.adforum.com/agency/15104/press-releases/702/winner-and-finalists-of-saatchi-saatchi-vimeo-and-bug-music-video-challenge-featured-on-mobys-destroyed-deluxe-album
http://www.adforum.com/agency/15104/press-releases/702/winner-and-finalists-of-saatchi-saatchi-vimeo-and-bug-music-video-challenge-featured-on-mobys-destroyed-deluxe-albumMoby is set to release Destroyed Deluxe on October 31st - a deluxe version of his latest album Destroyed. Since its release earlier this year, Destroyed has received four-star reviews in MOJO, Uncut and Record Collector. The new deluxe edition of Destroyed consists of a 3-disc set that includes unreleased tracks, live footage and videos.

The supporting music videos for both ‘After’ and ‘The Right Thing’ are from new directors who entered the Saatchi & Saatchi ‘Hello, Future’ Music Video Challenge this summer. As part of the 21st New Directors’ Showcase, Saatchi & Saatchi partnered with Moby, Vimeo and BUG to discover fresh filmmaking talent with the Music Video Challenge. The brief was to visualise the concept of ’Hello, Future’ in the form of a standout music video inspired by one of three tracks selected from Destroyed.

The videos featured on Destroyed Deluxe for ‘After’ are provided by Alberto Gomez from Mexico, the winner of the Music Video Challenge, and by one of the 10 finalists - Antonin Pevny from Austria. For new single – a double a-side of ‘After’ and ‘The Right Thing’ - Moby commissioned another finalist, The Manship Society, to create a brand new video, set in New York and featuring vocalist Inyang Bassey.

Jeremy Boxer, Creative Director – Vimeo added: "We were delighted to hear that Moby has chosen to include the top ten finalists from the ‘Hello, Future’ Music Video Challenge. It is a true testament to the quality of the work that was entered from the Vimeo community. We look forward to seeing more amazing work from each of these talented filmmakers in the future. Congratulations all round and thanks to Moby.” Videos by all 10 finalists in the Music Video Challenge are featured on Disc 3 of ‘Destroyed Deluxe’. The finalists were; Frank Beltrán, David Evan Bowers, Alberto Gomez, Brian McCann, Lindsay MacKay, Antonin Pevny, Oden, Martin Rodahl, Alexey Terehoff, and Roland Wittl. Each of the 10 finalists’ videos were featured in the New Directors’ Showcase at the 59th Cannes Lions International Festival of Creativity this June.

Tom Eslinger, Creative Director - Digital, Saatchi & Saatchi Worldwidesaid: "Two years ago we started running a competition alongside the New Directors’ Showcase. Our incentive was simple: the winner would make a film for one of our clients somewhere in the world. We started the competitions to dig deeper into the new talent who actively participate and create via creative portals like Aniboom and Vimeo. Alberto's film, and the success of our other finalists, shows that not only are we on the right track but the industry that commissions their work thinks so as well"

David Knight, Creative Director, BUG Music Videoscommented: “BUG was delighted to be involved in the search for new directing talent that the ‘Hello, Future’ Music Video Challenge represented. We wanted to give aspiring filmmakers the chance to express themselves via Moby’s music, and to reward the winner with an outstanding career opportunity. Having the finalists involved in Destroyed Deluxe is further proof of the competition’s remarkable success – and it means we’ve exceeded all our expectations. Congratulations to Alberto and the other finalists; big thanks to Moby.”

Ends
]]>2011-10-26 00:00:00Katy Perry collaboration with EMI, Deutsche Telekom and Saatchi & Saatchi is MTV Video of the Yearhttp://www.adforum.com/agency/15104/press-releases/344/katy-perry-collaboration-with-emi-deutsche-telekom-and-saatchi-saatchi-is-mtv-video-of-the-year
http://www.adforum.com/agency/15104/press-releases/344/katy-perry-collaboration-with-emi-deutsche-telekom-and-saatchi-saatchi-is-mtv-video-of-the-year"Firework", the collaboration between Katy Perry, EMI, Deutsche Telekom and Saatchi & Saatchi was named Video of the Year at the MTV Music Video Awards in Los Angeles on Sunday evening, the top honour of the international awards. Saatchi & Saatchi and Deutsche Telekom worked with Katy Perry to create “Katy’s Project” – a casting call for Deutsche Telekom customers to audition for appearances in the “Firework” video. Of the 38,000 applicants, 250 were invited to participate in the four-day shoot in Budapest as well as have their experience documented on film. The final four minute film has had over 220 million hits.

European Creative Director for Deutsche Telekom, Jason Romeyko said: “Deutsche Telekom believe that life is better when shared. It is a sentiment particularly apparent in great partnerships. Firework is a collaboration between an artist, record company, client, agency and Katy’s fans- that has created a spectacular moment. “For my team and I, it has been a privilege to be in the middle of all of this. To experience the combined creativity and dreams of each participant, including Katy, has been remarkably energising and mind-opening. Pure positivity from every side has taken this idea from advertising into pop culture? My congratulations to Katy and her team for this incredible achievement and thank you for letting us be a part of it.”

The “Firework” video was nominated for three awards, including Best Female Video and Best Video with a message in addition to the Video of the Year category.

Saatchi & Saatchi are the international agency for Deutsche Telecom in Europe. The 'Life is for Sharing' platform has run across 10 markets since 2008. Katy’s Project is one of a series of innovative events including; “Angry Birds”, a live re-enactment of the cult Rovio game, a Royal Wedding spoof which has over 20 million hits online and counting; "Sing-a-long" in Trafalgar Square, where 15,000 people took part in a mass Karaoke; 'Dance' which featured a flash mob in Liverpool Street Station; and the heart-warming 'Welcome Back' filmed at Heathrow T5 which has attracted more than 8.5 million views on YouTube.

Katy Perry is the first female and second artist overall after Michael Jackson to have five number one singles from one album on the Billboard Hot 100 chart. The Forbes 100 star was nominated for 10 MTV awards and took home Best Collaboration and Best Special Effects for E.T. featuring Kanye West.

The MTV Music Video Awards are an annual celebration of the most popular artists as voted for by the general public and a panel of professional jurors. Since its birth in 1984, the awards have established a cult following. The 2011 ceremony attracted the biggest audience in the network’s history with a record-breaking 12.4 million total viewers.

]]>2011-08-31 00:00:00“BIG NOSE” the new campaign for BGH air conditioners, created by Del Campo Nazca Saatchi & Saatchi.http://www.adforum.com/agency/15104/press-releases/39/big-nose-the-new-campaign-for-bgh-air-conditioners-created-by-del-campo-nazca-saatchi-saatchi
http://www.adforum.com/agency/15104/press-releases/39/big-nose-the-new-campaign-for-bgh-air-conditioners-created-by-del-campo-nazca-saatchi-saatchiNormal0falsefalsefalseEN-GBX-NONEX-NONEMicrosoftInternetExplorer4

BGH launches its new line of air conditioners with 5 stages of filtered air.This means, the ones that release the purest air.For the launch, we decided to help those who need pure air most:big nosed people.That’s why, if you’re big nosed, BGH gives you a 25% discount.

But being big nosed or not is very subjective, so we created the NOSE-O-METER, a device capable of measuring noses.If your nose touches the sensor, the alarm goes off and you win the discount.The NOSE-O-METERS will be located in retail stores all over the country.

At BIGNOSEBGH.COM each person will be able to upload their profile picture, in order to find out if their nose has the chance to win.Apart from this, by entering their address they will find the nearest NOSE-O-METER.

]]>2010-12-15 00:00:00Conill animates the imagination of young consumers for Toyota Yaris.http://www.adforum.com/agency/15104/press-releases/38/conill-animates-the-imagination-of-young-consumers-for-toyota-yaris
http://www.adforum.com/agency/15104/press-releases/38/conill-animates-the-imagination-of-young-consumers-for-toyota-yarisNormal0falsefalsefalseEN-GBX-NONEX-NONE

A creative combination of animation, user generated content and social networking has resulted in a unique advertising campaign from Conill that expresses the magic of a Toyota Yaris through the narrative of young Latinos: “A quien se le ocurrio esto?” (Who thought of this?)

Nuevo Latinos participate in everything they do with a drop of Latino spirit. They think of hatchbacks as exciting little machines that fit their sparkly personalities. A group of young people were invited to a studio, where they participated in a story-telling forum, inspired by their visualisation of a Yaris. They were asked to complete the sentence ‘There was once a Yaris...’Some of the most visually interesting stories were translated into animated film clips, such as ‘it started to rain little coloured balls’, ‘thousands of eyes were looking at it from different directions’, and ‘then my Yaris grew wings and started to fly to escape the meteorite’.

The resulting campaign can be viewed on Facebook, and is a surreal reimagining of their narratives, where a red Yaris inhabits a Willy Wonka-esque universe, and is swallowed up by a giant pink bubblegum, before sprouting wings and landing in a bowl of cereal! The campaign illustrates how the Yaris can be synonymous with a more creative attitude towards life, and allows Latinos to share their spirited personalities with the US culture.http://apps.facebook.com/videosyaris.

“We asked ourselves, ‘what would Yaris advertising look like if it was inspired by THEIR creative spirit,’” commented Conill Chief Creative Officer Pablo Buffagni.“The only way to find out was to let them have a go of it. That's just what we did and how the Who thought of this? campaign was born.”

The production house MIA films produced the events, the Facebook page and the digital work, as well as directing the animations.They also hired a managed a secondary vendor called "Reino" in Argentina.

Conill is among the most highly awarded Latino agencies in the U.S. and a four-time recipient of the prestigious American Association of Advertising Agencies’ O’Toole Multicultural Award. In 2007, it was named Multicultural Agency of the Year by Advertising Age. The agency’s client roster includes Citibank, JCPenney, Procter & Gamble, Sony Computer Entertainment America, THQ, Inc., T-Mobile and Toyota Motor Sales.

Family and football are two of the focal points of Latino families, and the ritual of the Sunday soccer game is the inspiration for a new campaign conceived by Conill for T-Mobile. For the past four years, soccer has served T-Mobile as a passion point for building affinity among Latinos. To this audience, football (soccer) is more than a game; it is a matter of cultural pride.

The witty “Your Wife Saw” campaign – an entertaining media integration and placement on a live Fox Sports broadcast – is designed to appeal to the popular weekend family activity of Latin Americans.By understanding that although soccer fans often watch the big game with their family, they don’t necessarily view the match from the same perspective, the campaign presents regular replays during live games as family portraits;‘Asi Lo Vio Tu Mujer’ (‘What your wife saw’) shows the star striker stripping down to his vest after scoring a goal;‘Asi Lo Vio Tu Hijo’ (‘What your son saw’) depicts the players as characters from a computer game; ‘Asi Lo Vio Tu Abuelo’ (‘What your Grandpa saw’) blurs the visuals into the sepia-tones of a vintage TV set; and in ‘Asi Lo Vio Tu Hija’ ( ‘What your daughter saw’), a rag doll obstructs the view of the screen.

“We joined the message of T-Mobile being close to soccer with the idea of T-Mobile and soccer bringing families together, said Conill Chief Creative Officer Buffagni.“ The seamless integration with broadcast content helps transform the inherent ‘intrusion’ of advertising into something fun.”

The objective was to leverage T-Mobile’s broadcast integrations more effectively and creatively among soccer fans than other wireless providers. Conill achieved this very successfully during the World Cup, and now as a follow-up during the broadcast of the Mexican league through Fox Sports.The strap line “Fûtbol y familia, siempre juntos” (Soccer and families, always together) sums up the objective of the campaign perfectly.

Conill is among the most highly awarded Latino agencies in the U.S. and a four-time recipient of the prestigious American Association of Advertising Agencies’ O’Toole Multicultural Award. In 2007, it was named Multicultural Agency of the Year by Advertising Age. The agency’s client roster includes Citibank, JCPenney, Procter & Gamble, Sony Computer Entertainment America, THQ, Inc., T-Mobile and Toyota Motor Sales.

www.conill.com.

]]>2010-12-08 00:00:00PLAY STATION LAUNCHES THE NEW CAMPAIGN FOR LATINAMERICA TOGETHER WITH DEL CAMPO NAZCA SAATCHI&SAATCHI BUENOS AIRES.http://www.adforum.com/agency/15104/press-releases/15/play-station-launches-the-new-campaign-for-latinamerica-together-with-del-campo-nazca-saatchisaatchi-buenos-aires
http://www.adforum.com/agency/15104/press-releases/15/play-station-launches-the-new-campaign-for-latinamerica-together-with-del-campo-nazca-saatchisaatchi-buenos-aires

PLAY STATION LAUNCHES THE NEW CAMPAIGN FOR LATINAMERICA TOGETHER WITH DEL CAMPO NAZCA SAATCHI&SAATCHI BUENOS AIRES.

As we grow as a society, we gradually get less affected by things. We stop behaving spontaneously and become more rational. We think carefully abouthow to react according to social conventions. This makes us get slowly further away from our purest state.

Play Station arrives in Latin America to help us get closer to that wonderful state, which is natural to us from the moment we are born. A sate in which we are ourselves.

We cry, we get moved, we celebrate , we feelannoyed and our heartbeats speed up.

It is a state that we call ‘STATE OF PLAY’. It is achieved when we play with PlayStation.

We have recently discovered a man on Earth who’s able to live constantly in this state. His name is ‘VICTOR’.