A charity cake shop selling ONLY grey coloured cakes – in a bid to to raise awareness of mental health issues – has started a global trend which will see over 30 ‘depressed’ cake shops popping up during August, including some in locations as far flung as Australia, Malaysia and the United States. It matters. One in four people will suffer from mental illness at some point in their lives, a key theme that will also be reflected in many of the cakes designs.

The unique concept was conceived by Miss Cakehead as a creative platform to raise awareness of mental health issues and provide a platform for discussion. The first shop is based in London and can be found at Suzzle on Brick Lane from the 2nd – 4th August. On…