Trademark law gives producers very extensive possibilities of imposing requirements on their retailers in relation to the online sale of brand products. This is provided for in trademark licence agreements. These possibilities are not without limit, however. Competition law stipulates, for instance, that a general ban on online sales is not permitted. Trademark holders may, however, impose requirements on authorised retailers concerning their physical shop and how they sell online. The article explores the possibilities offered by trademark law and competition law.

On 8 October 2014 Dirkzwager organised a seminar on the online sale and selective distribution of brand products, including a discussion of the dos and don’ts. You can find more information about this seminar here.

About Dirkzwager legal & tax

With offices in Nijmegen and Arnhem and more than 260 staff members, Dirkzwager legal & tax has specialist legal knowledge in almost every area of the law. Besides up to date knowledge of legislation and case law, it also demonstrates good judgement of character and knowledge of the markets in which our clients operate.
We use our knowledge to serve our clients. We also share that knowledge, a feature that distinguishes us and benefits our clients. Clients who are supported by a lawyer with the latest professional knowledge are in a stronger position and need have no concerns. By actively sharing its knowledge, keeping you constantly updated during your case and providing clear explanations, Dirkzwager helps you become wiser. Which means that in future you can identify similar problems sooner and be better prepared, even in the temporary absence of your lawyer.
After all, it’s always easier to talk about things you understand.