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Retail Leakage

Author

Suti

Siah, Swee Cheng

Wan, Rowena Chan Fong

Date of Issue

2002

School

College of Business (Nanyang Business School)

Abstract

Previous studies on outshopping have been focusing on identifying outshoppers based on demographic variables and psychographic variables. Although identification of outshoppers is valuable, it is crucial for retailers to understand why consumers engage in outshopping activites. Evaluating the clauses of outshopping would help retailers in devising retailing mix strategies to reverse this "outshopping" trend. Hence the objective of this research paper is to study and evaluate the influences that motivate Singapore shoppers to outshop in Malaysia.