How can one woman have all that power? Beyoncé harnesses her power in the Jake Nava-directed commercial for her “electric” new fragrance Pulse. The 15-second television spot shows the sultry goddess in a metallic gown walking through a myriad of lights as the instrumental to her single “Run the World (Girls)” plays in the background.

“Pulse is a fragrance you can wear all the time,” Beyoncé told PEOPLE. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”