Make absolutely SURE you have copied the question correctly. It is trickier if it is negative. In my opinion:

A. WILL lead to a decrease in demand
B. This will too because people will buy the less expensive product
C. As far as I'm concerned, it is C. Many people ignore the advertising, although if they see a bad ad, they will probably want the product less.
The 2nd C must be D? If the consumers have less money, there will be less demand.

But the question does say "what WILL lead to a decrease" BUT "what will NOT."

Sra

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