Category Archives: Marketing

Itâ€™s T-minus 11 days and counting until the largest U.S. shopping holiday of the year. By now, you should have a pretty solid holiday strategy. But there are three site policies that may warrant a second look â€“ delivery, shipping, and returns. Our holiday infographic illustrates the importance of these policies in Q4.

Whether they are social media goofs, design errors, mispoken words, or technological woopsies, there’s no taking a retail fail back once it has gone viral. Inspired by Walmart’s recent “fat girl” fail and this week’s impending holiday, here is our list of the most terrifying gaffs we’ve seen from brands in the last five years:

Marketers have long awaited the arrival of paid ads on Pinterest. Even without ads, Pinterest users average checkout value is double that of Facebook’s and almost three times that of Twitter’s. Promoted Pins could be a gold mine for advertisers.

If you need an image editing solution thatâ€™s more powerful than MS Paint, less expensive than Photoshop, and more user friendly than GIMP, Autodeskâ€™s Pixlr suite is easily your best bet. The company provides tools that range from extremely simple to enterprise level, catering to almost any need or skill set.

The Chinese e-commerce market recently surpassed that of the US in terms of online retail sales, and it continues to grow. Take a look at how small and mid-size businesses can use each of Alibabaâ€™s companies to reach Chinese manufacturers and online consumers.

Many Amazon merchants use dynamic pricing as part of their merchandising strategies, but professional tools for tracking price fluctuations can be cost prohibitive for small eCommerce retailers. Camelcamelcamel offers a free way for you to stay competitive.

Our Big List of eCommerce Strategies is back and today we’re looking at offers and promotions. Carefully planned promotions provide benefits to both customers and retailers. Here are six ways you can boost sales with eCommerce offers.