Ask for Clément on the 10th Digital First in Bruxelles

With over 4,700 visitors in just one day and 80 conferences and workshops, Digital First is a must appointment for online marketing agencies, affiliate marketers and Internet-based companies active in Belgium. Therefore, Remintrex will be there as well! On October, 15th our Country Manager for France & BeNeLux, Clément Boré, will join the 10th edition of Digital First, meeting potential partners and presenting Remintrex digital solutions for business and marketeers.

The Hundert chose Remintrex for its top 100: BERLIN STARTUPS REACHING FOR THE STARS 2015.

When thinking about retargeting, do you have just display and social media in mind? Many companies invest in driving traffic to their website but everyday over 90% of visitors leave the site without being convinced. Whichever goal the company pursues (sales, signups, etc.) Remintrex identifies up to 20% of unknown website visitors and reaches them with the right message via e-mail. One single integration enables other retargeting channels like web-to-print and sms retargeting, all tools to help convert lost visitors into new customers. Remintrex is a service of SmartUp Venture GmbH, started at the end of 2013 by Florian Werner and Rafael Razim. In one and a half year, the Berlin-based startup gained more than 400 clients spread over 30 countries. E-mail retargeting, Remintrex`s core product, is already used by hundreds of international advertisers to boost their conversions.

Sunday, 27 September is an important day in Berlin: the 42nd BMW BERLIN MARATHON takes place and over 50.000 participants from 130 countries join this event.

Remintrex is proud to support our Managing Director Rafael Razim, running the Berlin Marathon with the number 29052! In the last months a growing group of colleagues has joined the Remintrex weekly running sessions, aimed to promote a healthy lifestyle and break the working routine. Both the running team and the ones in the office cheer for you, Rafael, on Sunday!

Don´t miss the date! On the 16th September at 17:30 our Managing Director FlorianWerner will hold a speech at the dmexco in Cologne. In “RETARGETING AUF ALLEN KANÄLEN: E-MAIL, POST, TELEFON” you will have the opportunity to discover the multichannel retargeting services offered by Remintrex. International case studies of e-mail retargeting, web-to-print retargeting and telephone retargeting will be presented as well, to show you the power of our cookie-based technology.

If you run an e-commerce business, you already know this scenario: every month you spend a huge amount of money for ads in AdWords and Facebook, they drive traffic to your website, but you lose more than 90% of the visitors without knowing who they exactly are. But what would you do if you knew who just visited your website?

What would you do if you knew precisely that she is Anna Schmidt from Berlin, 21 years old, who just visited your fashion store and spent there several minutes checking a pair of red Adidas training shoes, but then left the website? What would you do if besides Anna´s mailing address you had also her phone number or her e-mail address?

What we do: we write Anna postcards, sent her e-mails and even call her…

For this comparative study, Remintrex sent 500,000 e-mail messages in Poland for the sectors E-commerce, Finance, and Telecommunication in the period from late January to the end of May 2015. As part of the test, e-mails were sent to randomly selected contacts (mass mailing or direct e-mail marketing), and then to carefully selected web users (retargeting e-mails).

The data below compares the performance of mass mailing vs. Retargeting e-mails in Poland for the three categories taken in consideration in this study. To read the whole article in Polish, check eGospodarka.pl.

Retargeting (display, mobile, social media, e-mail, telephone, web-to-print…) is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger online marketing strategy.

Remintrex e-mail retargeting is a cookie-based technology. It uses a simple Javascript code to anonymously ‘follow’ your audience on your website and reach via e-mail a part of the users who have previously visited your site.