The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. He began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable.

The Cosmograph Daytona, introduced in 1963, was designed to meet the demands of professional racing drivers. With its highly reliable chronograph and bezel with tachymetric scale, it allows drivers to perfectly measure average speeds up to 400 kilometres or miles per hour, as they choose. An icon eternally joined in name and function to the high-performance world of motor sport.