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India remains preferred destination for analytics outsourcing compared to other Asian countries like the Philippines and China, on account of its talented workforce, lower costs and operational efficiencies, a report says.

According to a report by Jigsaw Academy and Analytics India Magazine, India's analytics talent pool is in high demand because of their process expertise and English language proficiency.

Moreover, India is preferred as the most preferred destination for Analytics outsourcing, as unlike the BPOs, analytics (considered a part of KPO) requires skills that are not easily available in Asian countries.

"India will remain to be a preferred outsourcing destination for IT and ITeS services due to the highly talented workforce, lower costs and operational efficiencies among others," the report said.

The report further said going forward, web analytics, social media analytics to witness a shortage of trained professionals and Indian analytics service providers will be challenged into providing services like model development, consulting and proprietary IP based services.

A city-wise comparison in terms of salary shows that analytics professionals in Mumbai are paid the highest up to Rs 11.49 lakh, followed by Bangalore with an average salary of Rs 11.34 lakh and Gurgaon Rs 10.42 lakh, the report added.

Around 60 per cent of the analytics professionals earn over Rs 6 lakh per annum and 20 per cent earn over 15 lakh per annum.