Abstract
One of the most challenging corporate social responsibility (CSR) aspects faced by members of the palm oil industry is responding to persistent criticisms on the sweeping environmental externalities it contributes. Continued pressure has changed the industry's environmental CSR behaviour; from low commitment, to steadfastly getting into the heart of conservation action. Here we showcase a host of commendable conservation efforts developed with deep commitment and a new sense of urgency. And how the industry is learning and working alongside multidisciplinary communities to address the information gap, thus effectively resulting in innovative projects. We also highlighted areas where more needs to be done to sustain the momentum.