I have heard stories of famous watch designer, Gérald Genta being given crazy deadlines to design many of his iconic watches. The AP Royal Oak being designed in two days, the Patek Nautilus in a half a day. So wanting to follow in his footsteps, I am attempting to design watches as quickly as possible a) for practice and understanding b) and maybe I stumble upon a hit like Genta.

The Lunchtime Diver is a function forward design with a generous oversized bezel ideal for larger or gloved hands. Simplicity and legibility is the mission. The contoured sunburst dial adds a pop of flair to this tool watch.

The Tall Boy is a weekend warrior’s watch.

The Tall Boy was designed to be as different as possible from the dive watch. Experimenting with extreme proportions and distortions. The face’s ridged pattern matches the minute tics of the chapter ring.