I’m impatient, work long hours and not loyal to any particular doctor – I guess I’m fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of the doctor’s as quickly as possible – and I’d think many working Australians would be much the same (gee, that was a bit ALP wasn’t it…”working Australians”).

This is why I’m excited about SmartClinics – the new medical clinic run by Nurse Practitioners, opening at Westfield Chermside on September 19. Now full disclosure, SmartClinics is a client of ours and we’ve been busily working on their design and advertising in preparation for the launch, but really I can’t wait until it’s open.

I think SmartClinics is going to be a really great service for those of us who are fed up with trying to sneak out during lunch and then suffer the long wait in reception before our 10 minute appointment (although I love the trashy mags, do we really need to spend 45 minutes in the waiting room?). SmartClinics will open from 7am-9pm, 7 days a week – thank you weekend and night trading! Plus the appointments are quick and cheap – only $28 for a basic consultation. Now they just need to come to the south side of Brisbane!

Clinics like this have been operating in the US and UK for quite some time now so I’m not sure what all the fuss is about but obviously some GPs think SmartClinics is a teeny bit controversial…check out this piece on Channel 10