There are many people that don’t wear watches, simply because they prefer to wear something else such as jewelries or leather bracelets. Inspired by this idea, Peter Fletcher has designed a fashion watch, Incognito. It doesn’t look like a watch, it looks just like a nice leather bracelet that you can casually wear as fashion accessory.

At the first stage of the design, Fletcher thought that this watch could be made of carbon fiber, faux leather, or maybe rubber like materials. The bracelet features stylish, bold stitching and simple press stud fastenings. Any watch mechanisms are hidden inside the bracelet, it can’t be seen from the outside. Those LEDs stick out through the leather by following the stitching pattern, in this way, they would be obscured to others. They would attract attention only they are activated. There are buttons under the leather, simply press the specific button to activate the time or date.