Gong show

But despite Samsung being named brand of the year, the undisputed tech winner was the HTC One, which not only bagged itself phone of the year, but also edged out all comers to be named the best gadget and even had time to nab another prize - the T3 Design Award.

It was the first year for 'tech moment' which was taken by Felix Baumgartner's astonishing jump to Earth from the fringes of space.

Winners:

Innovation of the Year Google GlassComputer of the YearApple Mac Book Air 11 InchDigital Camera of the Year Sony Nex-6Entertainment Gadget of the Year Sky + HD 2TBDigital Media Service of the Year NetflixCar of the Year Audi A8Headphones of the Year Sennheiser CX890iFitness Gadget of the Year Nike Plus Training TrainerTech Personality of the Year Jason BradburyTV of the YearSony Bravia KD-65X9005ATablet of the Year Apple iPad MiniT3 Design Award HTC OneTech Life Product of the Year Gopro HD Hero 3App of the YearXbox SmartglassTech Moment of the Year Felix BaumgartnerPhone of the Year HTC OneOutstanding Contribution to Technology Michael Acton SmithTech Brand of the Year SamsungT3 Tech Legend Chris AndersonGadget of the Year HTC One