New York, NY January 11, 2010 AMC will premiere the highly anticipated third season of "Breaking Bad" on Sunday, March 21 at 10pm ET/PT. Back-to-back Emmy winner Bryan Cranston will serve double duty as director of the premiere episode, "No Mas."

Leading up to the highly-anticipated new season will be a "Best of Breaking Bad" Marathon, featuring six of the series best episodes, on Friday, March 19 beginning at 8pm ET/PT. In addition, season two will be available On Demand beginning in February.

"Breaking Bad" season three will also be complemented by a variety of exclusive online material at AMCTV.COM. Among the special digital content is a "Top 10 Baddest Moments" video special, counting down some of the series most outrageous scenes to date; an interactive graphic novel game, in which users can grill a suspect; all-new "webisodes;" Inside "Breaking Bad" videos; and a Criminal Aptitude Test.

Created by acclaimed writer/producer/director Vince Gilligan ("The X-Files"), "Breaking Bad" follows Walter White (Cranston), a milquetoast high school chemistry teacher who discovers he is dying of lung cancer. Desperate to secure his family's financial future, Walt teams up with a former student, Jesse Pinkman (Aaron Paul), to turn a used RV into a mobile drug lab.

AMC reigns as the only basic cable network to win back-to-back Primetime Emmy Awards for Outstanding Drama Series and Golden Globe Awards for Best Television Series Drama and boasts a comprehensive library of the most entertaining movies of all time. Whether commemorating favorite films from every genre and decade or creating acclaimed original productions, the AMC experience is an uncompromising celebration of great stories. AMC's original stories include the Emmy Award-winning dramas "Mad Men" and "Breaking Bad," the miniseries "The Prisoner" and insightful non-scripted programming such as AMC News. AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection. Available in more than 95 million homes (Source: Nielsen Media Research), AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, Sundance Channel, WE tv and Wedding Central. AMC is available across all platforms including on-air, online, on demand and mobile. AMC: Story Matters HereSM.