Our core belief lies within the power of creativity that it could overcome any business challenges. Creativity is not just a single advertising idea in a video or the lines of creative copies written on billboards; it is much bigger than that. Creativity lies within every brand touchpoint from start to finish, in the early stages of product development to managing issues or crisis on social media. In the sea of competitors, creativity has the power to distinct your brand from other generic brands, To inspire your brand to become one of the brands that do more than just another brand that talks.

At Wolf BKK, we collectively believe in the power of action (brand that do), to "Do" things in the most daring way possible, go beyond where no one has ever gone before and demand nothing but the most effective outcome for our clients and consumers.

AWARD —

CES 2019: The Brand and Consumer Takeaways

January 17, 2019
by Ben Levine, Peter Fasano, and Mike Tidmarsh

It’s mid-January, which means it’s time for every ad agency, technology company, data firm, and armchair blogger to write their recap of what happened at CES and what it means for our industries and the world around us.

And while we at Ogilvy are here shamelessly contributing to that post-Vegas noise, our hope is to provide a bit of a unique point of view. Our perspective is not so much centered around the technologies of CES as artifacts of progress or innovation, but instead what all of the innovation that surrounds CES means for consumers and the brands they interact with.

On Day One of CES, we wandered around the convention center floor. There, we saw a layout very similar to CES of past years: We entered through a parking lot full of autonomous vehicles into a central hall of major TV, phone and computer manufacturers. There was an entire annex for drones. Another for earth-bound robots. We wandered past a notably empty and abandoned area that had been reserved for cryptocurrencies. Past that, a field of people watching TV screens in beanbag chairs—the telltale sign of eSports in action.

Of course, there were some areas that seemed new or larger than they had been. There was a ton of 5G technologies featured, and even a healthy contingent of…connected adult device companies…in a not-so-nondescript corner of the hall.

But as we wandered, we found ourselves talking more about the practical applications of the technologies featured, rather than their novelty. As we were taking a look at a machine-learning ping pong robot, Peter muttered, “Iteration. Not innovation.” And while we don’t think that’s an original phrase coinage (even when talking about CES), it was an extremely accurate description for almost everything we saw last week.