Superdry

"Where Japanese-Americana meets British tailoring"

History

Founded in 1985 under the brand name Cult Clothing Co through the late 80s and all the way through the 90s rapid expansion was seen, focusing on university towns & cities the brand hit the market trading officially as Superdry clothing in 2003 opening its first store in 2004.

The design and brand was heavily inspired one fateful trip to Tokyo by Julian Dunkerton and James Holder taking the classic American look and fusing it with the colourful, classy and sometimes ostentatious designs the Japanese are known for.

Now sold in 100 countries, this brand is a true British fashion success story DNA synonymous with detail, premium fabrics and British tailored cuts evolving into the most diverse British lifestyle brand they truly have a global reach.

With a reputation for innovation recently in 2014 saw the launch of Superdry snow, a range of high-performance technical ski and snowboard way with the sport line coming in summer the next year this brand truly innovates where possible and improves in every department.

Philosophy

The result of this combination is a unique urban clothing brand with incredible branding and an unrivalled level of detailing, Such distinctiveness has created an exclusivity only found with Official Superdry Clothing.

The philosophy of the brand is simple, merge high quality materials with highly detailed and iconic designs, this has created huge growth for the company.

@Vault Menswear

Official Stockists of all the biggest brands

With a wide range of designs in the brand at Vault menswear we are proud to have secured status as an official Stockist of the Brand meaning you can trust not just the product but the fact that all the newest trends, collections and designs will be in our stores the quality matches perfectly with our core principle that "looking good is feeling good".

Here at Vault we stock a wide range of Superdry in the following Departments: