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In July 2015, Pluto TV signed a deal with Hulu to distribute Hulu's free video content.[7] In October 2015, they added 20 additional channels, bringing the total number of additional channels to above 100.[8] On May 15, 2016, Pluto TV signed a deal with Sony to launch the Pluto TV app on the PlayStation Store for the Sony PlayStation 3 and Sony PlayStation 4.

In 2016, the company raised $30 million in Series B venture capital funding, valuing the company at $140 million. The round was led by German TV station ProSieben, with additional funding from telecommunications company Sky UK.[5] Pluto Inc. added a chief programming officer role in April, 2017.[9]

In August 2018, Vizio announced a new streaming experience called WatchFree, built into several models of its lineup of Internet-connected smart TVs. This service is powered by Pluto TV, and Vizio advertised "an easy-to-navigate, cable-like interface" in the announcement.[15]

In October 2018, Pluto TV launched in the United Kingdom on Sky's Now TV service.[16] On December 4, 2018, Pluto TV launched in Germany and Austria, also through Sky.[17]

In April 2019, Pluto TV signed a distribution deal with BBC Studios to air episodes of Doctor Who and Antiques Roadshow.[18] The same month, Pluto TV announced a channel that features content from CNN.[19] In April 2019, Pluto TV confirmed that it would add new content from CONtv to its library,[20]

In January 2019, Viacom announced its intention to acquire Pluto for $340 million.[23] The deal was completed on March 4, 2019.[24]

Viacom's plans for Pluto TV include more licensed content from Viacom, expansion into Latin America, availability on smart TV's,[25] and paid subscriptions.[26] On March 18, 2019, Viacom announced plans to launch Pluto TV worldwide.[27]

On May 1, 2019,[28] Viacom introduced free versions of several its cable outlets on Pluto TV, including content from Paramount Pictures, BET, Comedy Central, Nickelodeon (including Nick Jr. and NickRewind content), and MTV; among those channels is a revival of Spike, which had previously folded a year prior. The free channels do not match the feeds received by cable and satellite subscribers; the online versions focus primarily on archival content and series that Pluto TV has acquired from other providers.[29]