What Can You Learn from a Gift Basket Book?

You’ll get lots of information about gift baskets from people on social media who make them and share their experiences.

That’s a good start. However, what’s shared is done so with good intentions, but not all of what’s shared is the right advice for you.

Here’s an example.

One woman asked about setting prices for her gift baskets.

Three people responded with different ways to set prices. The woman was thankful, but she also expressed her continued confusion.

No one responded after that to help her end the mathematic chaos.

The real concern about pricing, as I’ve learned from my 27 years of business, is that what one person charges isn’t what another person can or would charge.

There are many dynamics to figure out how much to charge a customer. There’s your:

Gift basket-making costs

Geographic region

Time spent designing

Studio location

Basic and fluctuating expenses

Gift baskets are fabulous to create. Deciding what to charge when you make gift baskets for money is not so easy! That’s why setting your pricing, with help from a trusted book, removes the guesswork, and there are other benefits, too.

This is the book with pricing details (it’s in chapter 5) as well as everything you need to know about products, laws, setting up, customers, deliveries, marketing, growth, and much more. It’s the book that new designers grab and keep.

I’ve seen many books that I autograph in person that are tattered with each page highlighted in a different color. That’s the mark of successful entrepreneurs!

The Gift Basket Design Book is for you if a complete how-to-design guide along with colorful examples for every imaginable occasion is what you want.

You’ll find a step-by-step tutorial on how to make and enclose your gift baskets in this book. There’s also design samples from successful designers who’ve made gift baskets for many years.

It’s gratifying to have written this book and selected designers throughout the U.S. to showcase their phenomenal gifts. If you want to see a gift basket made with a water hose as the container so you can make one, too, this is the book for you!

Marketing Strategies for the Home-Based Business is the companion book that focuses on getting the word out about your beautiful designs. It’s a book that’s for anyone in business. However, because I’m a gift basket designer, the ideas and tips are skewed in your favor.

E-Books exist, too

Start-up and marketing gift basket e-books are available for immediate downloading on any device. Here are current titles:

In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.