Elevate Your Company Culture, Enhance Your Business

Elevate Your Company Culture, Enhance Your Business

How important is company culture? Can organizations perform well without a sense of “culture”? Recently a client asked me about this topic. He asked me, a little skeptically (maybe even downright pessimistically), if culture really mattered. You see, the company in question is very well known on many fronts, but it is best known for its culture and how it treats its people. More specifically, it is known for the money it spends on items like benefits for its employees.

With all this extra spending, does this impact the company’s bottom line? Let’s look at some stats about company culture.

Let me ask you the same question that I was asked; do you think company culture really matters? Hopefully you agree with me when I say, it absolutely matters! For more reasons than one. Which is exactly what I told the person that asked the question.

And what is one of the most direct ways companies can have a positive impact on society? By taking care of their employees and providing an awesome work environment.

So how about now? Would you make an investment decision based on something intangible like culture? Hopefully I made the case well enough and culture will be taken increasingly seriously. And, like my client, I hope you ask these types of questions and help shine more light on this ever more important topic.

Please note: This article contains the sole views and opinions of Devin Craig and does not reflect the views or opinions of Guidepoint Global, LLC (“Guidepoint”). Guidepoint is not a registered investment adviser and cannot transact business as an investment adviser or give investment advice. The information provided in this article is not intended to constitute investment advice, nor is it intended as an offer or solicitation of an offer or a recommendation to buy, hold or sell any security. Any use of this article without the express written consent of Guidepoint and Devin Craig is prohibited.