As we reach the tail-end of our Token Sale, we thought it would be an apt time to pull together some key statistics for you about who is currently investing in cryptocurrency and to what extent, and from the research done to date, it seems as if we have reached the stage where a huge range of people from all different backgrounds are now starting to get involved in cryptocurrency.

The world's ultra rich have already pumped billions into cryptocurrency. According to Knight Frank’s 2018 edition of its Wealth Report, over $615bn was invested in crypto's last year alone, with the figure set to rise this year! The survey they conducted sampled 500 private bankers and wealth advisers who represent about 50,000 people, with a combined wealth of more than $3 trillion.

During 2017, cryptocurrency investment rose from $17.7 billion on January 1st, to a high of roughly $615.6 billion on December 30th.

However, according to the research done by Knight Frank, the ultra rich don’t currently make for the most knowledgeable crypto investors. Their Head of Research, Nichola Holt, commented on the research findings, “In a separate question, we asked about their understanding of blockchain, and there’s still a huge amount of misunderstanding about it [blockchain]. So, although people are getting on the train about investing in cryptocurrencies, perhaps there’s not a full understanding of what this could mean to their wealth portfolio.”

Aside from the ultra-rich highlighted above, Millennial's appear to be very much into cryptocurrency, as according to a survey conducted by BlockChain Capital, 30% of people aged 18-24 would rather invest in Cryptocurrency than normal shares. They also concluded from the results of the survey that 42% of people aged 18-24 were familiar with blockchain technology and cryptocurrencies, as opposed to 15% of people over 65.

This would suggest that Cryptocurrency is now moving into the mainstream. It has been ten years since BitCoin launched, and over the past few years hundreds of billions have been pumped into crypto investments. Billionaire entrepreneurs have been created through cryptocurrency, and an investment rush that has made the gold rush look like the gold brisk walk has happened!

CoinBase, the digital currency exchange, now has 13 million+ users, which also serves to highlight the far-reaching impact that crypto is now having across the world, and across many different types of users and investors.

Further research and analysis also shows that Chinese Millennial's are making some serious money from their investments in cryptocurrency. One recent report from the Guardian newspaper highlighted that some Chinese millenials are now making up to 1m yuan (£116,000) a month, under the radar of the taxman, purely from trading cryptocurrency.

So how big is the current cryptocurrency market?

The answer is...very big.

In fact according to a recent article on CNBC’s website, it is bigger than the total shareholding of J.P. Chase Morgan, which is one of the world's largest investment banks.

All this implies that cryptocurrency is here to stay and will continue to grow ever stronger in the coming months and years.

There is now so much money invested in cryptocurrency, that it is now seemingly unfeasible that crypto's won't be around for a very long time, and have the kind of impact that many, including us here at CCRB, hoped they would have.

We hope you have found the information highlighted in this blog post useful and it’s given you some valuable insight into the current state of investment in the crypto industry, who is investing, and how the market is growing and expanding over time.

With all this in mind, you still have time to get involved in cryptocurrency now by investing in our Token Sale, bonuses are still available (up to 30%) if you invest now during the sale.

High Internal Value

How does the High Internal Value work?

Consumers, businesses and investors can purchase CCRB at the market rate, then whenever they spend it on our platform, they get rewarded with a much higher value for their CCRB on almost everything they buy - around 4x higher than the market rate, or a fixed baseline, whichever is higher.

How is this feasible?

In order to make this financially feasible, each retailer chooses the amount of CCRB they wish to accept for payments for their goods on the platform, as a maximum percentage of the total purchase price, at any given time. This means that retailers have the flexibility and freedom to choose the amount of ‘reward’ they want to give to the CCRB spenders, based on the margins of their products and how much exposure they want to cryptocurrency at any given time.

Who funds the High Internal Value?

Retailers do. They use our CCRB High Internal Value in much the same way as they would use traditional cashback and loyalty programs, in that it allows them to tap into a new customer base by targeting consumers who have an interest in using cryptocurrency to pay for products, goods and services. The retailers get rewarded in increased sales by offering innovative payment methods that save consumers money by allowing them to purchase products cheaper, and also by gaining greater loyalty from consumers.