Mike Pence succumbed to everyone’s secret museum impulse when he reached out and touched a piece of equipment clearly labeled “DO NOT TOUCH.”

The contact with the critical space flight hardware occurred during the Vice President’s tour of NASA’s Kennedy Space Center Thursday and was captured by a Reuters photographer. Pence explained why he did it on Friday: Florida Sen. Marco Rubio dared him.

The image of Pence has now become a meme, with viewers joking about impulse control, Pence’s policy of not having dinner alone with women who aren’t his wife, and even the famous orb photo of President Trump.