Event Management Christmas Team is in demand this November
and December.Everywhere companies will
be celebrating their Christmas Parties.

This is the season where event management team plays an
important role.

Why Hire an Event Management Team

Hiring an event management team is a necessity and not a
luxury.

It is very difficult for key personnel to manage their
in-house Christmas Parties. It becomes a heavy task when the Christmas Party is
held outside the company.

The roles and responsibilities are myriad that it can be
overwhelming for personnel that also have deadlines to meet in the end of the
month and year.

Consider the following tasks: venue coordination, suppliers’
coordination, theme conceptualization, food and beverage, program creation and
the list goes on.

Recently, a big company in the field of engineering decided
to tap the help of the event management company. For many years, this company
is contented to assign the tasks to key personnel of HR and Marketing
Department. This changed dramatically when in the program one of the assigned
personnel accidentally included dance group that performed a sexually
provocative dance number.

This incident should have been a small incident if not for
the presence of the international partners present in the event.

From then on, the engineering company never let any stone
unturned, they hired an event management company that ensures that all
activities are checked, and all presentations are reviewed before it is
implemented.

Obviously, the in-house staff fault is that they are already
are already loaded with their existing job functions, and their focus to the
additional event management tasks maybe limited.

The Benefits of Hiring an Event Management Team

When you tap an event management team, you get to enjoy the
following benefits:

·Expert Assistance – they are trained to
implement small to big events. You have an expert that you can rely on in
ensuring the success of your event.

·Cost Effectiveness – Event Management
Professionals allow you to save money. They always deal with suppliers and
venues. They can help you save money from some areas of your events.

·Enjoy the Moment – You don’t need to work hard
for your Christmas Party. It is your Christmas Party. You should be part of the
crowd celebrating and enjoying the good vibes of the event. Event Management
Professionals are trained to work with minimum to zero supervision.

Focus on What Matters Most

If you have the budget, you must hire an event management
company.

This is the best decision that you can do this holiday
season. First of all, it is not your core competency. Second, the event diverts
you from your critical tasks. Third, if you are allowed to focus on what
matters most, you become more productive.

And this is the essence of hiring an event management
company that will make your Christmas Party another memorable experience.

The Growing Business and Entrepreneurs in the Philippines

Despite the high inflation rate, the Philippine
Business and Entrepreneurs remain bullish.

In the Philippines, SMEs are defined as any enterprise with
10 to 199 employees and/or assets valued from P3 million to P100 million. SMEs
and micro enterprises combined make up 99.6% of establishments in the country (Rappler).

The
2016 List of Establishments of the Philippine Statistics Authority (PSA)
recorded a total of 915,726 business enterprises operating in the Philippines.
This was 1.64% more than the 900,914 business establishments reported in 2015.
Micro, small and medium enterprises (MSMEs) account for 99.57% (911,768) of the
total establishments, of which 89.63% (820,795) were microenterprises, 9.50%
(86,955) were small enterprises, and 0.44% (4,018) were medium enterprises.
Large enterprises made up the remaining 0.43% (3,958) (DTI).

The
increase of Small and Medium Enterprises in the country is noticeable. As technology
platforms are contributing to the fast growth and birth of new entrepreneurs.

Online and Offline

The increased of online users in the country pushed the
business to establish their online presence.

SMEs followed this practice. As some SMEs are now generating
sales from their online activities.

However, the recent National Retailers Conference and Expo
revealed that companies must combine online and offline strategies.

The Offline Strategies pertain to traditional media and
other promotion mix available.

The online and offline strategy assures that the Integrated
Marketing Communication are implemented in the companies, more so with SMEs who
needs more human interaction with clients to gain wider awareness.

The beginning of the Registered Marketing Professional (RMP) offered by the Junior Achievement Philippines Inc. (JAPI) ushered the importance of competency audit of the graduating marketing students and marketing professionals.

Ladies and Gentlemen, the
best event management company in the Philippines is… (Drumroll please) is
dependent on the judgment of the clients, and is dependent on the categories or
type of events.

Not All Event
Management Companies are the same

The
event spectrum is wide. There are event management companies that specialize in
social events like birthdays and weddings, some event management companies in
corporate events, and the others on business events.

Even
in these sub-categories, there are specializations. Take for example the
corporate event organizers; some are well versed in handling auto industry
companies. Others are competent in handling the fashion brands, and the lists
go one.

Specialization is the Key

You cannot be jack-of-all trades.

Any organizers that pretend to claim that they are competent
in all industries and type of events are not telling the truth.

In this industry, specialization is the key. You are
recognized on the basis of the niche where you known and established your
reputation as the leader when it comes to organizing and staging events in a
particular industry.

Therefore, the best question to ask is what industry or type
of events your company can compete to be one of the best or if not the best
event management company in the category you choose.

You are only good as your last performance

You are only good as your last performance. This is the
mantra of most of the event management companies in the Philippines, and the
world.

Who then should be considered the best event management
company in the Philippines?

The answer would be in one moment in time a particular
company is the best event management company in the Philippines.

The recognition can only last for one month or one year.

Complacency and the changing competitive environment allows
for new players to wrestle the title of the Best Event Management Company in
the Philippines.

Yes, this claim to fame is ephemeral.

Different Award Giving Bodies, Different Requirements

Another areas to look for is the different requirements that
associations, institutions and award giving bodies use in determining the Best
Event Management Company in the Philippines, and the world.

It is great to win the award and be recognized. But the
debate continues and will continue.

The Best Event Management Company is a title that is
non-existent. But the Best Event Management Companies in different categories
are existing and accepted by the industry.

Some Requirements in Determining the Best Event Management Companies

The lack of a consistent award giving body for the industry
leaves the debate open.

Still, the Best Event Management Companies in the
Philippines in different categories must possess the following:

1.Legal
Personality – the age of fly-by-night companies, an event management
company must establish its legal personality;

2.Proof of
Concept – the documented events they implemented;

3.Profitability
– an event can be considered best if it achieves its objectives. Most of the
time, it is the bottom line.

In Conclusion

The Best Event Management Companies in the Philippines are
many, and not reserved to one company.

At the same time, one company cannot claim or announce they
are the best event management company. Event Management Companies claiming the
title must backed it by an award or recognition coming from its peers or an
award giving body.