PulsePoint

PulsePoint

April 30, 2016

‍Death to the waterfall, passing up the passbacks - however you want to put it, history is being made before our eyes. The time has come to end the corruption of the traditional bid landscape and create a new status quo, where simultaneous is the new sequential, and value is bestowed upon buyers and sellers who rightfully deserve it. Learn how a single tech solution stands up to an age old problem of complexity, discrepancy and a generally underserved publisher population.

What you’ll learn..

Why the publisher waterfall dilutes revenue opportunity

How Header Bidding levels the playing field to enhance the bidding process

The four DEMANDS you should be making NOW to get your inventory the value that it deserves