Digital Marketing Boot Camp Want a REAL return on investment for your marketing strategies - in half the time? This new workshop cuts through the hype and the buzzwords to teach you strategies that get the results YOU need.

Times have changed. The traditional marketing methods are rapidly becoming outdated and, sometimes, obsolete. Today’s ever-changing digital world presents new opportunities (and challenges) to effectively target prospective and current customers. No one has to tell you that building a strong online presence is vital to boost your overall business profile.

With PPC, SEO, email, social marketing, retargeting, and Google Analytics, it can seem overwhelming. With so many tactics available, how do you know what will work for you — without spending tons of money and tons of time? If you’re like most marketers, you’ve been living in the school of hard knocks.

With a strategic online digital marketing plan, you can keep your organization ahead of the game — without the stressful cost of learning by trial and error. Digital Marketing Boot Camp shows you how to build an effective digital marketing strategy and increase your visibility in an extremely competitive landscape. We’ll show you how to reach your target audience online and interact with them in a more hands-on, integrated approach than ever before.

Here’s some of what you will learn:

How to create a solid and effective digital marketing strategy

How to properly use online tools to increase productivity and reduce stress

What social media sites give you the most marketing traction and how to use them

How to create appropriate and relevant content

What is ahead for digital marketing and what is on the way out

Successful techniques to engage mobile users

Ways to refine new strategies while fine-tuning your existing plans

And much more!

Digital marketing isn’t a fad. It’s not a trend. And it’s not going to disappear. In fact, it’s growing at an exponential rate. Get the solutions and real-world strategies you need to take control of digital platforms and make it work successfully for your organization. Your campaigns will be more accessible. They will be more targeted. And most of all, they will increase your overall ROI!

Agenda:

Digital Marketing Review

A refresher on digital marketing channels

The difference between traditional marketing, digital
marketing, content marketing, and social media
marketing and how to blend them for a cohesive
campaign

Using Engagement Engineering with your digital
strategies

Digital marketing lessons from the innovators and
how you can get a great return on your involvement

Crafting a Digital Marketing Strategy

The how-tos of creating a digital marketing strategy

A simple one-page plan that will get you started

Learn a simple equation to help you draft multiple
digital strategies across all your digital channels

Learn ways to identify and achieve your top goals:

Brand awareness

Lead generation

Sales

Customer retention

Upselling/cross-selling

Easily refine new and existing strategies

Auditing Your Strategies for Impact

Performing a digital marketing audit

Your content audit: Sort, tag, store, and share your
best content

Performing a team audit: Define the team and their
tasks with an easy-to-read chart that will make
delegating simple

Your CIO (chief information officer): his or her role and
responsibilities

Using Content and Social Marketing in Your
Digital Marketing

Creating content: how to curate content and the tools
that simplify the process

Your team, content collaboration, and the social
channels designed to help you work together

Social listening: why it’s important and how to use it
to create needs-based content

A Follow Chart: a simple tool to help you monitor your
key industry players

NO EVENTS SHOWING IN YOUR AREA? We can bring this training to you! We can tailor this (or any) program to meet your organization’s exact needs. Call one of our training consultants today at 1-800-344-4613 for more information!