African American Resources

Developed for the Big "I" in conjunction with McDonald Marketing

A website spearheaded by the Cable Television Advertising Bureau in collaboration with over 25 companies including media, agencies, advertisers, research companies and marketing consultants to create a comprehensive source for the latest stats, insights, research, case studies and programming options for the black consumer.

Sometimes the best opportunity is right there in front of you, but you don’t see its true value because it’s too familiar. You think you already know what it’s about, and you have a standard way of dealing with it. These pages will open your eyes to the major brand-building opportunity that’s in plain sight: the Black consumer market.