LONDON: As voice-activated devices, podcasts and overall digital audio consumption grow in popularity in the UK, a new survey has confirmed that advertisers and agencies plan to invest more in these channels.

GLOBAL: For several years the advertising industry has obsessed over viewability metrics, but it may need to be rather quicker in adjusting to a world in which these are irrelevant as people spend more of their time in screenless digital ...

The continued growth of streaming audio platforms and the rise in the use of voice assistants are creating opportunities for brands to communicate with consumers digitally, outside of any visual reference.

David Tiltman, Head of content at WARC, Jeremy Pounder, Futures Director at Mindshare, and Marie Stafford, European Director at the Innovation Group - J Walter Thompson, discuss voice technology the key marketing challenges facing brands in 2018, following a WARC Toolkit survey of more than 600 marketers.

LONDON: Four in ten children in the UK aged 9-16 are already using voice recognition devices at home, according to new research which raises questions about how they will communicate with each other in the future.

LONDON: By 2021, as many as two billion people will interact with the internet using their voice, with a significant proportion of those interactions demonstrating purchase intent, so understanding the form of vocal interactions and thinking about ...

WASHINGTON, DC: New research suggests that one in six US adults now own a smart speaker in the style of Google’s Home or Amazon’s Echo, but, as Apple fans await the launch of the HomePod, there are questions about how many devices the ...

PARIS: Voice assistants are set to become a dominant mode of consumer interaction in the next three years, according to new research which also indicates spending by existing users via voice will grow as much as sixfold in the next three years.

The demand for digital audio content is growing at a rapid rate. As audio continues to play a central role in our lives, sound has never been so influential in media, technology and business, suggests Oliver Deane.