The European Space Agency's Rosetta mission will explore the origins of the Solar System by studying Comet 67P/Churyumov-Gerasimenko, one of its oldest and most primordial bodies. The mission consists of an orbiter and the Philae lander. The German Aerospace Center (Deutsches Zentrum für Luft- und Raumfahrt; DLR) has played a significant role in the development of Philae and operates the Lander Control Centre in Cologne. DLR is preparing for and will manage the difficult, daring and, never before attempted. landing on the comet nucleus.
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Three space agencies, DLR, ESA and NASA, as well as their astronauts tweet, blog and post messages on a wide array of social media channels; often, they or respectively their astronauts even do so from space. Why do they do this, and how does it work? Here is what astronauts and social media experts at DLR, ESA and NASA had to say on this subject at re:publica 2012, Germany’s largest and most prominent conference on the future of society and all things digital.
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I have great pleasure in announcing that members of DLR, NASA and ESA will be participating in a session at re:publica Berlin from 2 to 4 May 2012. According to the organisers, re:publica is “Germany’s largest and most prominent conference on the future of society and all things digital.”
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Last week, on 28/29 March 2012, the fourth European SpaceTweetup took place in Toulouse, France. A good reason to blog about the reach and numbers of such a communication measure.
Plenty has already been written about the first European Space Tweetup, organised by DLR and ESA, which took place in September 2011, so I will - with some delay - now just concentrate on the numbers here. For any readers who want to know more about the SpaceTweetup and find out what it was all about, I recommend this or that blog article.
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On 18 September 2011, German Aerospace Day, DLR and ESA staged the first European SpaceTweetup. A tweetup is an event in which users of the social media platform Twitter meet up. Together with ESA, we invited our Twitter followers to come and find out more about the European aerospace industry, meet scientists and astronauts and have a look at our research facilities and aircraft.
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The first version of the German Aerospace Center (Deutsches Zentrum für Luft- und Raumfahrt; DLR) iPhone App is now available via the iTunes store. This free App gives users access to a wealth of information wherever they go. The DLR App is a dynamic online news aggregator that compiles all relevant information on DLR research areas of space, aviation, energy and transport - from breaking news to videos to imagery - and delivers it to your iOS device (iPhone, iPod Touch or iPad).
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Ever more frequently, we in the DLR Communication Department have to answer the question how and why we use social networks and social media in our work. In this blogpost I'd like to go into our social media strategy - and to explain our approach to online communications in general.
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