Real estate lead generation is evolving. 90% of home buyers search onlineduring their real estate search process. Within seconds, you are able to search and find whatever you need to about your future house on the Web. It is not an option for real estate businesses to have a digital presence, it’s an absolute necessity.

In order to optimize your marketing investments, you need to think about ROI and marketing campaigns analytics. Which property portals generate worthwhile leads? What is your Cost Per lead (CPL)? What is your Customer Acquisition Cost (CAC)? You can have access to an innovative tool to measure the effectiveness of your marketing campaigns based on the number of calls they generate: Call Tracking.

1/ Compare the advertising effectiveness across different media

In the Real Estate Industry, the acquisition cost is relatively high. Therefore, it is essential to spend on portals and media that bring the most qualified leads. Analyzing the origin of each lead will allow you to compare the effectiveness of your marketing campaigns: what marketing action has generated this call? How did the lead find you? With Web Analytics, it is easy to measure Online Lead Generation through the website contact forms you receive. However, it is more difficult to identify with precision the origin of your inbound calls.

Call Tracking will allow you to collect data on received calls for each number and assign them to your acquisition campaigns, advertising media, traffic sources and visitor sessions.

2/ Generate more leads and improve the ROI of your marketing investment

In order to make the right budget decisions, you need effective dashboards in order to get a detailed ROI analysis.

On your Call Tracking interface, statistical reports are available in real time for all campaigns, all tracked numbers and sources. You get the number of calls for each campaign and compare the effectiveness of the different sources you used. You also have access the call history with the list of missed calls; the sooner you call back your leads, the best conversion rate you will get.

It is also possible to integrate Call Tracking with your real estate CRM with an API to manage all stages of the funnel from leads to sales.

3/ Measure the marketing performance of your franchise network

If you are a franchisor or franchisee in real estate, you can also compare crosswise performance of each of your agencies and each communication channels. For this, you integrate different local tracked phone numbers for each franchisee by marketing campaign.

Product Marketing Manager. With more than 10 years of marketing experience, Carole has an unending passion for learning, listening to customers’ needs and exploring digital marketing trends. In her spare time, you can find her traveling abroad experiencing new cultural traditions, practicing outdoor activities with friends and family.

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About Dexem

Dexem provides Cloud-based software service to help companies of all sizes, worldwide, to process, route, manage and analyze phone calls. We rely on our expertise about telephony, customer relationships and big data to create voice solutions that perfectly fit your needs, that are easy to use for all your employees and that are built to scale your business.