How to Use Instagram Ads to Boost Your Car Sales

29 November 2017

From
our previous article, you are already equipped with a few effective tips to
boost your car dealership website
traffic using Instagram. Now, let’s take a look at Instagram Ads and tips
to optimize them for improving your marketing strategies.

There
are six kinds of Instagram Ads – four Feed ads and two Stories ads.

Instagram Feed Ads

1. Photo
Ads: A
single image can be included with a caption limit of 300 characters (Recommended
- 125 characters).

2. Video
Ads: A
single video or GIF can be included with the same limit of 300 characters.

3. Carousal
Ads: Two or
more images or videos can be included with the same limit of 300 characters.

4. Slideshow
Ads: Up to
10 images can be included with music and with the same limit of 300 characters.
These ads are basically video ads.

Instagram Stories Ads

1. Single
Image: Up to
six ads with single image each can be included. At the bottom of the image you
will find a "Sponsored” tag.

2. Single
Video: A 15
seconds long video or GIF can be included.

Things to do to Customize Your
Instagram Ads

Optimizing
your Instagram Ads will help you stick
to your budget and drive more auto dealer website traffic.

Instagram AdTip 1: Set Your Audience

For
an ad to be successful, targeting the right audience is important. Set the Instagram
audience target based on location, gender, age, interests, behavior, etc. Also,
you can target visitors who have interacted with your content and Lookalike
audience.

Instagram AdTip 2: Name Your Instagram Ad

When
you are running a huge number of Instagram Ad campaigns, it is smart to stick
to a naming convention.

It
may not do anything to your budget but will save time for your future
alterations.

Instagram AdTip 3: Select Your Ad Placements

You
can choose to run Instagram feed ads and stories ads or both on Facebook and
Instagram at the same time.

This
can be done along with advanced options while setting up of your Instagram ads.

Instagram AdTip 4: Define Your Budget & Schedule

You
have to select the spending limit and the duration of your Instagram ads based
on your budget. Choose from the options of daily budget and lifetime budget
depending on your ad needs.

If
you are about to run your first ad campaign, then it’s advisable to go with the
recommendations provided by Facebook.

Instagram AdsTip 5: Get in Touch with Instagram Influencers

To
lower your Instagram ad costs, try to find Instagram Influencers in your niche.
Later, tag them in your post, reach out to them, and request them to promote
your dealership.

You
can use tools like Ninja Outreach to find these influencers.

For
more information on Instagram Ads and their role in boosting your car sales, Contact Us.