Responsive Web Design or RWD is the latest top trend in search engine land. Technically, it is more a site design thing than a SEO aspect. The process employs mesh wireframing and breakpoint adjustments in coding so that websites auto-adjust their presentation depending on the viewport. This description may be somewhat confusing, so check out the following explanations.

Internet on mobile

Millions of smartphone and tablet users across the world access internet through their mobile gadgets. Desktop and laptop viewports also vary over a range of inches. Just making a site with a standard desktop screen size is insufficient as smartphone users can find it inconvenient.

To solve this issue, coders employ the same HTML code, but change the CSS format in multiple fluid mesh wireframes designated by breakpoints. The ‘breakpoints’ are basically screen size inputs your site encounter when someone accesses it. So, a two column website for a desktop automatically changes to a single column in the smartphone.

Maximizes potential reach

Although RWD is a web design protocol, yet it guarantees the potential of great traffic coming in from your extended reach. However, it is vital to remember that Responsive Design itself is not the entirety of mobile Search Engine Optimization. You need to incorporate other mobile SEO elements in tandem such as content condensation, minimal scrolling, and other things in a responsive framework.

Recommended by Google

To clear the confusion, take into account the fact that making a responsive site itself does not ensure an immediate hike in traffic. However, when you entrust your organic digital promotions with a good SEO service, it completes the purpose of RWD by making it visible in mobile search results. The connection is very vital because Google actually recommends it as a mobile SEO best practice. Coming from the search engine Big Timer, investing in RWD makes immense sense.

Developing unique contents for the same URL (on varied viewports)

Another important aspect of a Responsive design is the assignment of primary and secondary content. As the site layout reshuffles to adjust with the viewport settings, programmers need to set certain levels of exclusivity for content on different viewports. You may not want to display the banner of your desktop site on the smartphone version.

People using mobile for internet want results faster than that in desktops. The solution is to assign the banner as a secondary content in the smartphone wireframe mesh.

Similarly, coders can also assign different versions of the text content on the site. Your big site may have a lot of relevant text, but a user from a tablet may find it too much to read. The solution is to develop mobile-optimized content and assign it the primary status in tablet viewports. In this purview, it is very important to choose a good web design service. Make sure that your preferred provider has a brilliant in-house content team to develop stellar writeups in a few words.

Graphic design aspects like a catchy logo, organic shapes, or a minimalistic design are also gaining prominence due to the impact of RWD. Many sites are adopting minimalism to deliver a clutter-free experience to the user on a mobile gadget. Mobile SEO also attributes good importance on creating a nice logo backed by a smart tagline.

In a desktop, the user may not even notice the logo! However, in the small space of a smartphone, the impression of a good site logo can be long lasting. Check whether your Responsive web design partner can deliver excellent graphic design facilities.

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Team Aspire
Aspire Team is a group of passionate IT developers working smartly to deliver world class web and custom e-learning development for global clients.