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The influence that DJ, Producer and Label Owner Jeff Mills has had on electronic music can hardly be exaggerated, as he is among the foremost artists and pioneers of the electronic dance music revolution, especially known for his individual vision of Techno.

What is less known about him is his interest in fashion that takes him around the world to buy clothing for his Chicago based store “Gamma Player” that he manages together with his wife and that aims to become an environment “where the lines between fashion, art and music are blurred into a common thread in which to support new ideas that are so desperately needed”.

In the video interview with modabot taken during Berlin Fashion Week 2007 Mills talks about these creative fields and the role that they can play in society.