Good article. I am particularly interested in the part of choosing a metric of success: product usage, NPS, reviews and sentiment, net churn, increased spend, ROI. It´s a struggle. Although I feel and see how customer success impacts growth, retention and advocacy - and ultimaltely revenue - there are too many different technologies, too many metrics. Choose wisely how to monitor. It will totally influence the priorities of your team.

It’s too easy to say looking at reader data will only lead to clickbait. Good argument in the link that asks the right questions from the data: is there something we’re missing here to help readers connect with this story?

Tucked inside the code for Facebook’s Messenger are clues for how the chat app plans to become a marketplace, including an unreleased feature that lets people use the app to buy things in stores. Why are they making such a big fuss about a paywall in Instant Articles if buying stuff can be so profitable for them?

On that e-commerce note, Gawker Media, Business Insider, Hearst and Vox Media are among those ramping up a new employee type. The e-commerce manager. Their ultimate mission is not scoops and clicks but driving people to click to buy the products they recommend, knowing their company will get a cut from each sale.