Marketing is a technology …

Marketing Simplified

Hello and welcome to the new mbi blog. The column talks about applying marketing principles to the world. “Why marketing?”

Whatever your ambition, the outcome depends on the consistent elements in the connection between you and everyone else — That’s a “market“: where an exchange between two or more people happens. People in the arts, non-profit, open source, and government also make exchanges.

As background, marketing’s “Four P-s” are only a handy aide memoir for each P. For instance: the things you can directly change in any exchange.