FIRST LOOK: Rihanna bares all for new Nivea campaign

The Barbados-born beauty has just been announced as the latest A-list spokesperson to front the cosmetics brand – in a special campaign to celebate their 100th anniversary. The first image, released this morning, sees the 23-year-old stripped back and bare-faced – wearing nothing but a coy smile and glowing skin. The 100 Years Skincare for Life campaign kicks off in May with a serious of celebratory events – and will coincide with the launch of Rihanna’s world tour, for which NIVEA has just been announced as sponsor.

‘Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers,’ says NIVEA board member, Markus Pinger. We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.’