The Shamrao Vithal Co-operative Bank adopts a new and fresh logo

MUMBAI: SVC Bank (The Shamrao Vithal Co-operative Bank Ltd), lndia 1S one of the top 3 leading multi state scheduled bank today announced a change in its brand logo. This change reflects the bank1S vision for future expansion of the business which includes reinforcing its position as one of lndia1S leading co-operatives.

Commenting on this, Mr. Suresh Hemmady, Chairman, SVC Bank said "We are extremely optimistic and confident that we are equipped to meet new challenges for business expansion and growth. Our new brand logo is also aimed at garnering recall among todays youth who are an impart ant and crucial segment of our audience. It represents the banks core values of trust and progress as it takes a step forward. This change enhances the banks status in the country and provides the differentiation needed to stand aut in a competitive and crowded marketplace."

It is a combination of •s• & •v and also the upward spiral signaling growth which culminates into the new logo of SVC Bank heralding a new age of prosperity for the bank and its customers.

The new logo element conalllta of 3 banda:

SVC Bank will usher a crisper and sharper image whilst retaining all the values the bank stands for.

This announcement comes at a time when SVC Bank witnessed its net profit crossing the landmar1< figure of Ra.100 crorea,with total business crossing Ra.17,500 crorea in FY14 -an increase of more than 16% as compared to FY13.

Mr.Shrinivas Joshi, MD,stated •The new brand logo is crisp and signifies an organization with a strong focus on ethical business practices. It reinforces SVC Bank's commitment to provide the vary best of banking services to ensum customer satisfaction.The mbranding represents our ambitions and shows how the bank has evolved into a dynamic and leading bank in mcent yea S.,.

The year 2014 has marked well over a century of growth for the bank and its customers. The bank added 17 new branches over the last year taking the total count of its branches across the country to 157. The bank now has a presence in 9 states across the country comprising Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, Gujarat,Goa, New Delhi, Madhya Pradesh and Rajasthan - the newest addition.