Facebook Deals, a service that enables users to surface nearby deals using their mobile phones, went live in five European countries Monday morning.

Facebook users in the UK, France, Germany, Spain, and Italy can now take advantage of the first round of offers from companies like Starbucks (free coffee), Mazda (20% discounts on Mazda MXes) and clothing retailer Benetton (£2/€2 charitable donation to Architecture for Humanity). Users can find deals by looking for the yellow icon when they check in to venues using Facebook Places, available through Facebook's official iPhone and Android apps, as well as touch.facebook.com.

Users can simply click on a deal to claim it, and then show it to the cashier to cash in. Deals claimed can then be shared with their newsfeeds, which helps spread awareness about popular offers through users' networks of friends.

Since Facebook Deals launched in the U.S. in November 2010, "millions" of people have used the service, and more than 50% of merchants have elected to renew their offers, Emily White, Facebook's director of local, told the Wall Street Journal.

Other European countries will be added "as soon as we possibly can," Facebook VP Joanna Shields said.