“Phillip’s a very private person,” explained one of his publicists this afternoon, as a sort of excuse for Phillip Lim‘s new blog. Though it lacks a single written word, it doesn’t need an excuse, just a curious eye to skim the calmly arranged images that create his virtual mood board (images which are often directly translated into the products you can now click to buy). On Lim’s new site, shoppers will find men’s and women’s ready-to-wear, as well as his full range of accessories and a line of online only exclusives. Beyond that, there’s a news section full of behind the scenes videos of shows and parties, as well as Lim’s Twitter feed and Facebook timeline offering all of the intimate shots and close up details the brand’s collected, waiting for a platform on which to share the photographs, videos and songs. Both Lim’s section, as well as the news tab, will be consistently updated with new content.

In celebration of the site’s launch this morning, take %20 off everything 3.1 Phillip Lim with the code N31R5WQ67T6.