In a report from within the confines of the newly-erected New York Times paywall, David Carr writes about The Atavist, a company that is trying to make it easier to read long-form journalism on the various platforms of daily life:

All the richness of the Web—links to more information, videos, casts of characters—is right there in an app displaying an article, but with a swipe of the finger, the presentation reverts to clean text that can be scrolled by merely tilting the device.

Carr notes that with The Atavist, readers will be able to “begin reading the piece at home and then when driving to work, toggle to an audio version.”

. . . it's not that Groupon is tricky; we haven't heard the company accused of obfuscating its terms. The problem is that businesses sign on with overly rosy ideas of the return they'll get for their investment. Groupon often takes half of the money of a coupon offering for itself, and, with a 50% discount, leaves the business selling its goods for 25 cents on the dollar.

In other words, small businesses looking to get a piece of the daily deal craze should run the numbers first.

In a recent order, she wrote that the plaintiffs’ complaints against Yelp were “entirely speculative,” and dismissed their lawsuit. However, they do have a chance to amend their complaint and add more detail, so the lawsuit isn’t dead yet.

In addition, the new sites will have heavier video and photo gallery capability, which will presumably also lead to higher ad sales:

Adding urgency to the company's Web overhaul is the influx of new players in the local space from AOL's hyperlocal news initiative Patch to the Yahoo Contributor Network to Facebook Places and Google Places. To counter these emerging rivals, Gannett sites have added a community news section below top stories that lets users select the particular town or neighborhood they want news about.

I’m mystified by how few magazine and newspaper editors are themselves on Twitter. Social media is becoming a main traffic driver for us, and certainly the online audience most likely to convert to subscribers or donors. I think you need to be in that mix to understand the implications it has for both your newsgathering and your revenue streams.

If your goal is to drive more traffic to your site, you should show a little more restraint; accounts that share two or more links an hour show a dramatically lower clickthrough rate than those who share no more than one.

Retweet activity is highest late in the work day, between 2 and 5 p.m., and the sweet spot (tweet spot?) is 4 p.m., Zarrella’s analysis found. Late in the week is most retweetable, too.