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Eleanor Harding is a product developer and supergeek who has been called the swiss army knife of tech. She is originally from South Africa and has a background in both development and design, helping her win numerous hackathons including the prestigious TechCrunch Disrupt Hackathon and the Skype Codess hack for women in tech.

Before arriving in London, she created an indie game which won the Microsoft Imagine Cup and was the design engineer in the winning, all-female team in a competition to design and race scale F1 cars.

Eleanor is now the founder of a product development consultancy called Rigby/Rose where she spends her time doing what she loves, helping startups turn their big ideas into elegant products. In her spare time she looks for ways to enable people through technology, listens to a ridiculous number of audiobooks and networks furiously.

She’d also quite like to go to the moon.

CFG Top 25 under 25

Bookd

Bookd is a flexible online booking system.
The system is free to use and revenue is generated through reminders that are sent out before bookings.

The brochure end of the site focuses on up-front transparency and communication of the product features. The goal here is user sign up. The back end of the site focuses on clean, effective usability through well-structured and organised forms with clear labelling.