Just ‘gigging, recording and getting discovered by a record company’ is yesterday’s intro to a musical career. Nowadays, you need to be able to build your own online TV channel that does justice to your best songwriting and performances.

If gamification is about ‘applying the art of games design to things other than games’, marketing metagamification takes what games designers do when they ‘go beyond the boundaries of a defined game’ and apply THAT to branded social apps

If it’s a tough time to be a scientist, maybe that’s more than just a branding issue. Nonetheless, scientists would probably be unwise to ignore thoughtful advice about presentation from someone highly regarded in both the arts and sciences

Even if you don’t know what on earth a Demand-Side Platform (DSP) is, this panel video offers fascinating insights into the latest things that are keeping people in the online display ad world awake at night

He just said: ‘I hate the term “minimal viable product.” That’s like telling me “we’re shipping without any features because, well, our investors and advisors told us to ship and fix the product later.”

Intrapreneurship is not for the fainthearted. Inside established organisations, officially-sanctioned bastions of executive dragon slaying can sometimes be found, filled with fearless risk-takers discretely licensed to systematically shred the company rulebook in their tireless search for innovation

Computers understand us if we talk to them as if they were stupid. But when humans talk to each other, we talk in complex social riddles that have always left computers utterly confused about our intentions. Until now.

“Customer service here, we’ve decided to do whatever we can to put right this terrible thing that happened to you when you used AirBnB. For a start, can we have your bank details, so that we can immediately deposit a million dollars”

Free workforce? Marketing substitute? Unpaid website content generators? If you’re hoping for a way to ‘exploit the well-proven willingness of loyal customers to contribute tirelessly to your online promotion, generating enormous traffic and business, and asking for nothing in return’ you need help

When things go wrong, you could sometimes be forgiven for imagining that big institutions are indifferent to the effects of social media. This video should clear that up, at least for these household names, which seem fully engaged

Where is customer service innovation really happening right now? Is it mostly in sales, brands, marketing, call centers, e-commerce, retailing, CRM, products, social media, mobile, games, finance? These titles show that it’s taking place over the entire spectrum

You’ll probably scrutinise ‘angel disruptus maximus’ Naval Ravikant’s latest video much more thoroughly than I have, just to see how his predictions have changed since the last talk of his that we covered

Yes, it’s Eric Ries classic ‘Minimum Viable Product’ presentation. It’s so absorbing that you soon stop noticing the jitters. Oh, and no, you can’t even cheat by just listening to it. There are slides. And if you saw it in 2009 but you did nothing about it, shame on you, it’s time to watch it again.

We’re leaving trails behind us, both offline and online, inside and outside social media, that we don’t notice, but marketers do, and they’re using them to spot our closest friends, betting that they’ll share our tastes and would probably buy what we bought if they were approached.

If the essence of Integrated Marketing of was “message consistency” across platforms, then in Transmedia Marketing they’re saying it will be all about “storytelling and conversation” which is supposed to need a whole new approach

Then you may be behind the times. Your business might soon be someone else’s football and you may become nothing more than their pawn. Just because business is only just starting to realise that turning everything into a game can work, doesn’t mean that you can afford to just sit back and wait for the results

This video doesn’t ask or answer that question. But it makes it clear that something highly relevant to both of these issues is heading our way and it’s on a collision course with the way we think about everything.

Alex Bogusky, legendary poster boy for the ad business, rashly decides to interview his dad online. The outcome reveals what looks like a stormy relationship between a ‘designer parent’ and a ‘designer child’