We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse our site you consent to our use of cookies as per our Privacy and Cookie Policy which also explains how to change your preferences.

Watersports equipment maker acquires new brand

Airhead Sports Group in the US plans to acquire WaterMat for an undisclosed amount. Airhead makes inflatable towables, boats and kayaks as well as lifevests. WaterMat manufactures a series of large floating mats that are typically used on lakes.

“We have big plans for WaterMat, taking the vast product knowledge that we learned from the founders and pushing it to the next level of innovation,” says Aaron Kramer, CEO of Airhead Sports Group, in a statement. “With our broad distribution and loyal business partners, we’re sure to expand the reach of the business exponentially.”

Airhead’s most recent acquisition was in 2014 of Yukon Charlie’s line of snowshoes.

Topics

Related articles

A US bill that would ban wakeboats and effectively ban wake-surfing in parts of Vermont will be vigorously opposed by the Watersports Industry Associate (WIA) and the National Marine Manufacturers Association (NMMA).

Earlier this week Yamaha revealed its top-line strategic goals up until 2030 along with a new medium-term management plan for the three year period starting in 2019. The plans cover various product sectors in the company’s business portfolio.
As far as the marine business is concerned the stated

No comments yet

Have your say

You're not signed in.

Only registered users can comment on this article.

More Home

Tennessee is no stranger to the world of recreational marine; it’s a US$3b industry that employs over 15,000 residents of the state; but the marine world may not be aware of Tennessee, so a delegation from the state’s Small Business Development Center is exhibiting at this year’s METSTRADE for the

Vancouver, Canada-based marine trade association Boating BC has announced that it is now accepting applications for its 2019 grant and scholarship program in support of projects to grow boating participation within the province.