Ronco's Newest Cooking System Exceeds Sales Goals

New Ronco Ready Grill Achieves Sellout Status Again on HSN

CLEARWATER, FL--(Marketwired - Aug 18, 2014) - As Seen On TV, Inc. (OTCQB: ASTV) Ronco Holdings, Inc., the maker of high-quality consumer housewares, today announced another sellout of its newest innovation -- the Ronco Ready Grill. A one-of-its-kind indoor cooking system that prepares healthy, delicious food with a great grilled flavor in less than 15 minutes, the Ready Grill sold out in under 20 minutes during its second airing on the leading entertainment and lifestyle retailer HSN Saturday, August 9.

The Ready Grill made its debut on HSN this June, nearly doubling the original sell-through expectations established by the network. The August 9 airing once again outperformed sales goals -- exceeding plan by 156%.

"These successful airings on HSN just scratch the surface of the Ready Grill's potential," said Bob DeCecco, Chairman and CEO of As Seen On TV and Infusion Brands. "The Ready Grill is not only Ronco's first innovation in nearly 15 years, but it is one of the first cooking innovations in the kitchen to solve the problem of time and convenience since the microwave. The Ready Grill has the power to change the way we cook in our homes, making healthy, delicious, and easy to prepare meals attainable every night of the week."

The Ready Grill was recently awarded an Innovation Award by industry publication Housewares Executive for its novelty in the Indoor Grills category. Its infrared technology and vertically suspended grill basket prepares restaurant-quality meals in minutes, inside the comfort of home. The Ready Grill accommodates something for everyone; even frozen food is prepared without the hassle and time spent defrosting. Its patented external drip tray removes grease and fat by the power of gravity, making it a healthier way to cook for today's busy families.

Along with more scheduled HSN airings leading up to the holidays, Ronco -- the newest addition to the Infusion Brands umbrella (publicly traded as (OTCQB: ASTV) -- will release a 30-minute infomercial for the Ronco Ready Grill later this month, followed by a nationwide retail roll out this fall. For more information, visit www.readygrill.com.

About Ronco Holdings, Inc. Ronco has been creating innovative, cutting-edge kitchen devices for over forty years. The newest addition to the Infusion Brands umbrella, which is publicly traded as (OTCQB: ASTV), Ronco prides itself on its well-engineered, affordable products, designed with the mantra healthy, delicious food made easy in mind! At Ronco, food is more than something you just eat; it's at the heart of the dinner table. All of Ronco's kitchen products -- like pasta makers, countertop rotisserie ovens, food dehydrators, and chopping gadgets -- reduce the amount of time spent in the kitchen so that families can share in meals together, without compromising on eating healthy. Ronco's products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visit www.ronco.com or follow Ronco online at Facebook.com/RoncoProducts and @RoncoProducts on Twitter.

About Infusion Brands, Inc. Infusion Brands, Inc., operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), is a leading consumer products company that leverages all retail channels of distribution to satisfy unmet market demands and solve everyday problems. Infusion Brands competes in three key product categories -- hardware, home goods, and health and wellness -- with a powerful portfolio of revenue-generating brands including Ronco, Dual Tools, DOC Cleaning, and well-known digital brands AsSeenOnTV.com and eDiets.com. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. Its products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visit www.infusionbrands.com or follow Infusion Brands online at Facebook.com/InfusionBrands and @InfusionBrands on Twitter.

Forward Looking Statements In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2014, which are available at www.sec.gov. We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.