Black & Decker rolls out pivoting paint roller

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Towson, Md.-based Black & Decker introduced a new paint roller with a pivoting head that stores paint in its long handle.

Designed for speed and ease of use, the RapidRoller Paint Roller eliminates the need for paint trays through an E-Z Fill System that draws paint into its long handle. The company said the design of the tool helps consumers complete projects up to two times faster than with traditional rollers. And it's the first paint roller to come with a kickstand, when the user needs to take a break.

"Painting has been among the most popular DIY projects for decades. Black & Decker is proud to provide a painting solution that solves common user frustrations,” said Steve Wiezorek, group product manager at Black & Decker.

The new RapidRoller will carry a price point of $34.99, the company said.