Norfolk Adopts Motto "TO WIN"

In a bid to promote the achievements and ambitions of their popular East Anglian county even more widely, Norfolk County Council has announced that it has been successful in its application to acquire the new motto 'TO WIN'. The motto, approved last week by the College of Heralds, will shortly begin to appear beneath the Norfolk coat of arms and on road signs across the county and at its boundaries.

"The sharper eyed amongst you may have spotted that 'TO WIN' is also, very cleverly, made up of the initial letters of our new county slogan and campaign which we're also announcing today and calling 'The Other Way Is Norfolk'" announced a beaming council press officer earlier this morning. "This is just the start for a 21st century Norfolk and is all part of our new bigger picture, as you'll see. Norfolk is capitalising on the success of Essex in re-branding itself via the popular TV show 'The Only Way Is Essex' We wanted to show that there is another way, and that Norfolk DOES IT THE OTHER WAY! Ha!"

"'TO WIN" is Norfolk's signal that it has arrived and likes to play with the big boys! We are already big in mustard and big in tractor sales and we're all part of the same tradition and a long pedigree. We've been in pigs, in horses and in breads for years?"

As the press pack choked on their biscuits, another minor point of controversy was raised when someone pointed out that having "The Other Way Is Norfolk" on road signs might confuse motorists trying to get there.