3. From your newly created Campaign Dashboard (or from an existing Campaign), click ‘Start Collecting Leads’ (or from the ‘Pages and Forms’ drop-down click ‘Add New Page or Widget’) to create the main signup landing page.

4. KickoffLabs offers many different ways to collect leads, but in this case you’ll want to click ‘Create A New Landing Page’.

You’ll want to use this theme for the referrals and progress bar functionality that’s built in.

4. From your page dashboard, click ‘Edit Page’ to enter the designer.

5. Inside of the designer is where you’ll customize the look of the page and configure the reward levels.

Our “Harry Goes Viral Thanks” theme automatically calculates and displays the correct information to your signups. However inside of the designer you will see default test numbers so you can see what an example would look like.

The theme also defaults to 0, 5, 10, 15, and 25 friends joined rewards path. However it’s easy to customize the rewards levels to suit your business and campaign needs.

6. In the “General” sidebar tab you’ll find the “Prizes” section which includes the settings for reward levels:

Number Of Rewards Levels – the number of reward levels that are available to signups. You can set this anywhere between 2 to 5 reward levels.

Prize Level 1-5 – depending on the number of reward levels you setup, this is the number of social referrals a signup needs in order to reach each reward level.

Reward Text – allows you to change the label of the “Rewards” text on the page.

Friends – allows you to change the label of the “Friends Joined” text on the page.

Prize Text 1-5 – depending on the number of reward levels you setup, this is the description of prizes of each reward level. You can even add custom images into this section.

Friends Joined – allows you to change the label of the “invited friends have joined. Keep checking” text above the progress bar.

In this example, I’ll use the default 5 “Number Of Rewards Levels”, but will set the prize levels to 0, 3, 5, 10 & 15 required social referrals.

7. If you scroll down in the “General” sidebar tab, you will find also “Sharing” options which allow you to easily enable/disable social sharing across a variety of social networks.

8. When complete making edits to your thank you page, click ‘Publish’ to exit the designer.

Note: Your thank you page must first be published in order to become available as a redirect option (you can easily update the URL later).

9. One final step after creating your thank you page, we need to assign the signup landing page to redirect to the thank you page. Click back to your Campaign dashboard to do so.

10. Locate the signup landing page and click ‘Edit Page’.

11. From the “Thanks” sidebar tab, locate the “Redirect Options” section. In the “Redirect To” drop-down, choose the Thank You Page you created earlier.

Our campaign has specific sharing goals and rewards for leads, so we will not enable KickoffLabs Influencer Email… rather we will setup a series of Incentive Emails to guide progress and deliver specific rewards after reaching referral totals you define.

1. From the “Emails” drop-down, click ‘Setup Incentive Emails’.

2. Click ‘Add Your First Incentive Email’ to create the email.

3. Make sure the incentive email is enabled. Then in the “Required Number of Leads” field, place in the number of successful referrals necessary to receive the 2nd reward level.

I setup the 2nd reward level for 3 referrals – we are skipping the 1st level since that reward required 0 referrals and goes out in the initial email auto reply.

You will need to setup a new Incentive email for each reward level that you have assigned.

When you are finished setting up each email, your currently configured incentive emails may look like this…

Keep in mind that these are just guidelines as there are no rules on how you can use KickoffLabs Viral Incentive Emails. Feel free to get creative. We’d love to see what you come up with!

All set creating the incentive emails!

Additional steps

1. Be sure to configure the from name and address by clicking ‘Update Email Settings’ from the “Emails” drop-down.

2. From the “Reporting” drop-down, click ‘Status Reports & Lead Notifications’ to configure your own notifications.

Publish Your Campaign

When you are ready to start collecting signups, it’s time to publish your campaign to the live web. When you publish your page, you get a URL link that can be shared and advertised.

While you can always publish pages to our free kickoffpages.com domain – this is generally meant as a testing domain for your landing pages. It’s best to use a custom domain so visitors don’t get confused if they see kickoffpages.com in your domain name.

For the best results (and highest conversion rate), we recommend using your own custom domain with KickoffLabs.