Rolex unveiled a new watch that's shinier than anything we've seen from the brand before

The Rolex Yacht-Master II 40 in Everose.
Rolex
It's the story of Rolex and the technicolor dream watch.

The Swiss watchmaker has unveiled a brand-new addition to its Yacht-Master watch collection at this year's Baselworld, the biggest annual watch trade show in the world.

What makes it so unique? A crown of multi-colored jewels graces the rotating bezel — 32 sapphires, eight tsavorites, and one diamond, to be exact.

Though gems have graced Yacht-Master bezels before, they've never been on the 40 mm model, and they've never been this vibrant, according to Hodinkee.

The gems are set in a case made from Rolex's proprietary 18k rose gold alloy called "Everose," and are paired with an Oysterflex rubber band. It's undoubtedly a sport watch, and one that will catch the average person's eye.