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LCDs Sell Fast; Owners Do, Too

Nos. 1 and 2 LCD panel makers ramp up sales.

To judge from the news out of Korea, it was a very merry Christmas, indeed, for the world's manufacturers of LCD television sets -- and demand remains strong. On Monday, both of the world's leading manufacturers of the flat panels that form the most valuable part of an LCD television set announced accelerated opening dates for their newest "seventh-generation" panel plants.

Samsung, No. 1 in manufacturing LCD panels, began operations at its $4.1 billion "7-2" manufacturing plant on Sunday -- a full three months ahead of schedule. Not to be outdone, archrival LG Philips(NYSE:LPL), the publicly traded joint venture between Dutch Philips(NYSE:PHG) and Korean LG, announced that its own "P7" plant began producing on Monday, which was also ahead of schedule. In each case, the plants that are opening for business are "7-G" factories, capable of working with mammoth 1950-by-2250-mm glass substrates and incorporating them into either eight 42-inch panels or six 47-inch panels. (In contrast, "6-G" factories work off of smaller pieces of glass and focus on making flat panels in the 32- to 37-inch range.)

The reason for the focus on big screens: IT news source DigiTimes attributes it to worldwide enthusiasm for the upcoming World Cup soccer tournament. Apparently, just as some Americans are willing to plunk down thousands of dollars in order to place a bigger, better screen in the living room on Super Bowl Sunday, so too is everyone else in the world willing to "invest" their hard-earned cash in getting a better view of that other brand of football. With the main event due to begin in June, now's the time to practice "bigger-is-better" manufacturing.

Meanwhile, back in AmsterdamMeanwhile, at the same time as LG Philips opens its 7-G doors, parent company Philips is heading for the door -- or at least sidling in that general direction. In mid-December, Philips announced that it will report an additional 210 million euro profit in Q4 2005 as a result of paring its stake in LG Philips to 32.9%. For comparison, in July 2004, before LG Philips' IPO, Philips owned a 50% stake in the joint venture. Post-IPO, that stake fell to 45.4%. In July 2005, Philips announced its intention to sell 1.9% more. And now, its stake has declined to 32.9%.

This suggests that, although there's no doubt that LCD TV sales are accelerating, Philips isn't so sanguine anymore about the profitability of this market. With prices for the sets falling 20% per annum, though, you can't really blame them.

Want to learn more about the investment potential of the LCD producers? Read:

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