Oral Care - Sweden

Oral care sales decreased by 1% in current value terms in 2009, which represented a dip compared to 2008's marginal positive growth, but was line with the review period value CAGR of -1%. A declining appetite for premium products and down trading to cheaper brands followed in 2009 as a result of the economic recession. It should also be noted that the review period was characterised by intense price competition between supermarkets/hypermarkets and discounters, which undermined current value...

Euromonitor International's Oral Care Products in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Understand the competitive environment, the marketвЂ™s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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