What's going on with your cloud?

In many enterprises, the sign-off process for digital product design is very badly broken.

It is broken because the people who sign off work are frequently senior and thus, far removed from their customers. It is broken because it is signed off based on the wrong criteria.

This is not the fault of the senior people themselves, who commonly hold high office as the result of competence, hard work and loyalty over many years. It is simply a reflection of the fact that, as people progress in their careers to a more senior level, they become distanced from the front line and …read more