With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

By David Gianatasio on Jun. 1, 2014 - 8:37 PM EDT

Space, the final frontier … for marketers?
Illustration: Lincoln Agnew
Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades…

Edelman exec dishes on a never-before-seen buzz vortex

By Christopher Heine on Apr. 17, 2014 - 3:51 PM EDT

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space.
But given that Virgin Group CEO Richard Branson and…