Zanutta – In²reality

Zanutta – In²reality

IL BRAND
Zanutta is a leader in the construction market. With 22 stores, Zanutta offers a wide range of home furnishing products, with specialized divisions also in thermo-hydraulics, ironware, garden furnishings and wooden houses production.

LA CHALLENGE
Create a unique brand experience for the opening of the new Zanutta store in Mogliano Veneto.

THE SOLUTION
Through the In²reality system, Gezapp has created a virtual experience to live within a bathroom, a sacred place of the home, a temple for relaxation and body care. Immersive Virtual Reality allows interactive exploration of the environment through a multisensory experience that allows the user to observe the space and its components, thus mixing the information aspect to the most ludic and playful dimension.