Top Six Instagram Hashtag Rules for Business Owners

Sep 16, 2018

Those Instagram business users, who have already been effective in gaining an army of followers and driving sales, will confirm that a clever use of hashtags is one of the keys to success. And if you promote your business on particularly this social network, there are six golden rules of using hashtags to your benefit. In this post, InstaBF, a service which offers you multiple Insta and IGTV likes, views, comments, and followers, is going to address to these important rules.

Use All the Thirty Hashtags

Some Instagram experts are sure that using all thirty hashtags available will be a mistake and your post may get lost in that stuff. They say that around a dozen hashtags per post are an optimal variant. However, if you can and need to use all the thirty hashtags, why not? But how you can differentiate right tags from wrong (like #love #cool, etc.)? Just make certain the tags you use to get into your target market. What can your potential customer search for to get to your niche? Bare this in mind and start “investigating” your competitors. What hashtags do your top competitors use? Combine the two groups of hashtags revealed and add those that Instagram recommends for you.

Put them in Order

Now, when you have a huge list of hashtags relative to your brand, don’t hurry to use them all willy nilly. It’s better to test them and find out which are working for you the best. This can be detected by using the hashtags. Keep a track on which tags bring you more likes, comments, and new followers.

Another way of checking this is searching the hashtag on Instagram and looking at the place your posts are on.

During all these processes, remember to put them in order depending on how many times you use them. Check this order regularly and once you find out this or that hashtag brings you more engagement, keep on using them until you hit your plateau.

Add Hashtags to Comments, but Not Captions

Surely, there is absolutely no difference for a hashtag whether it is added to comments or captions. In all cases, it will work as it would. Yet, when one sees too many hashtags in captions, that irritates a bit. People have to visually scroll down till they get the start of the caption text. Hashtags added to comments, meanwhile, make them look nicer and more engaged.

Add Hashtags Before Making the Post

Maybe you know and maybe not, but the Instagram algorithm does not start working unless the hashtags are added to a post. This means that if your post without any hashtag collected, say 100 likes and comments, they will be annulled the moment you add a hashtag belated. Hence, do it before making the post. Besides, the faster you add hashtags to your post, the faster your target market will find you!

Change Hashtags Regularly

Remember you searched for a huge stuff of hashtags in the Rule #1? Now it’s time to start using the vast majority of them. Recently, people talked about Instagram Shadow Ban a lot. And it turns out to be more expedient for brands to change the hashtags they use on a regular basis. Be certain, you hashtag research will give you at least three sets of hashtags to change out from time to time.

Look Where You Use Your Hashtags

Using your brand’s name as a hashtag doesn’t mean others won’t use it, either. But when you add that hashtag into your Bio, Instagram search of that hashtag will directly lead to your account! And what’s the purpose of a hashtag if not that?!

And don’t forget to actively use your hashtags in Stories and regular posts!