THE ALGORITHM WOULD HATE TO SEE SOMETHING HAPPEN TO YOUR NICE RESTAURANT

“There has been a long history of people accusing Yelp of monkeying around with reviews in exchange for money. The allegations are disappointing, not only because they are false, but because they ignore empirical evidence in favor of conspiracy theories.”

Yelp CEO Jeremy Stoppelman, on why his company doesn’t need to fiddle with its reviews to extract money from businesses, Yelp Blog, 26 February 2010