Stephen Farnsworth is the author of Spinner In Chief: How Presidents Sell Their Messages and Themselves, which talks about how presidents sell their policies and themselves, and the co-author of The Global President: International Media and the U.S. Government. These books give readers insight into the branding of presidents and presidential candidates through the media, and also discusses the power of presidential rhetoric.
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Gerald Rafshoon, former White House Communications Director for President Jimmy Carter, discussed his work during Carter's presidency. Rafshoon is known as the architect of Jimmy Carter's presidential bid. During the Washington Classroom session with C-SPAN, he provided insight into how Carter won the 1976 presidential election.
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About the Road to the White House Course
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Alfred Zacher, author of Presidential Power in Troubled Second Terms, discussed several topics surrounding presidential second terms—dating back all the way to George Washington—during the September 30th Washington Classroom.
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A look at "the Press and the Presidency" with Tom DeFrank, political journalist. Mr. DeFrank was Newsweek's Senior White House Correspondent for 25 years and has covered every president since Richard Nixon. In addition to his career as a political journalist, he is also the author of Write it When I'm Gone, which goes into detail about off-the-record conversations with Gerald Ford. In this class, he offers students at George Mason University, Purdue University, and fall 2013 TWC interns insight into his career. | View Full Article

Thomas Mann is a congressional scholar who speaks widely on American politics and policymaking. He is known for his knowledge on a wide variety of topics, ranging everywhere from campaigns and elections to the effectiveness of Congress. He is also known for co-authoring The Broken Branch and It's Even Worst Than It Looks. Last Monday, he was invited to speak on the topic, "Congress: Is It the Broken Branch?" with C-SPAN's Steve Scully.
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William Galston, a senior fellow at Brookings Institution, is also co-founder of No Labels, a political organization in the U.S. dedicated to ensuring that government leaders work across party lines to solve problems. During the April 29th Washington Classroom, he sat down with Steve Scully to discuss partisan politics and Congress.
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