Introducing B4 – a non-caffeinated, lightly carbonated vitamin supplement that helps shield your body against the aftereffects caused by having that extra glass of wine, double vodka cran, or Sunday-funday pints. Unlike the other guys, B4 contains the highest level of powerful nutrients, vitamins, minerals and other high-quality goods your body needs to fight against alcohol’s toxins so you can wake to a better day.

A can of B4 before your first drink can keep you from mourning your morning. Cheers!

SEE HOW B4 WORKS

Our Story

Our story starts with two guys, drinks and a golf tournament.

Dave Larue, alcohol-industry veteran, dreamt of a remedy for rough mornings after sipping the good stuff. As luck would have it, he was paired with pharmacist John Mansour on the course. While their golf games were weak, the conversation led to friendship and, ultimately, a shared vision.

After years of research, testing and tweaking, their dream is now a reality as B4.

The Science Behind B4

When you drink, your body flips to emergency mode. Those frequent bathroom trips and excessive sweating after a couple of drinks is actually your body trying to flush out what it sees as danger in a martini glass.

Your body can't store alcohol, so it wants to break it down and get it out ASAP. When your liver goes to work, it uses an enzyme called alcohol dehydrogenase to convert the alcohol into acetaldehyde. Unfortunately, acetaldehyde is skull and bones toxic. This is your next day demon - suave and charming though he may seem tonight, he’ll have you praying for salvation in the morning if you consume too much.

Alcohol acts as a diuretic, causing your body to flush fluids 3-4 times faster than it rehydrates. Though this gets the bad stuff out, it also purges your body of the electrolytes, vitamins, minerals, antioxidants and water that help you ward off the demons leaving you low on nutrients, dehydrated, and possibly clutching that porcelain god.

How It Works

B4 was specifically designed to prevent post-drinking symptoms before they happen. By drinking a can of B4 shortly before your night begins, you’re fortifying your body with the electrolytes, amino acids, vitamins, plant extracts, antioxidants and minerals to protect against alcohol’s crash course through your system. Filled to the brim with an army of B Vitamins, glutathione and milk thistle, you’ll also have the metabolic energy to enjoy the night just as much as the morning after.

Pharmacist Engineered

As a pharmacist, John Mansour dedicated his life to studying the human body and the vitamins and minerals that keep us ticking. Armed with this knowledge, John created something truly unique: a caffeine-free supplement that energizes for the night and fortifies for the morning. Along with his business partner and spirits expert, Dave Larue, John is revolutionizing how we fight the aftereffects of drinking.