Archive for month: October, 2013

Why can’t e-commerce sites think more like human beings? That’s the fundamental question asked by online shoppers as they are frustratingly trying to find that one item they really want to buy right now, and merchandisers as they try to find ways to show the buyers the products they seek.

This white paper explores why shoppers typically bounce off your Website and provides 5 key strategies that will help you increase conversions, and ultimately revenue.

EasyAsk Recognized By Internet Retailer For Its Impact On Driving E-Commerce Sales; Ranked Ahead Of IBM, GSI Commerce And SLI Systems, In The Internet Retailer Leading Vendors To The Top 1000 E-Retailers 2013 Edition®

Burlington, MA – October 1, 2013 – EasyAsk, the Natural Language Site Search, Navigation and Merchandising leader, today announced that is has been recognized by Internet Retailer for its impact on e-commerce sales. EasyAsk was named among the top four vendors in the 2013 Leading Vendors to the Top 1000 E-Retailers Guide, which for the first time reveals the leading e-commerce vendors that are driving sales for the largest and fastest-growing online retailers.

A recent report from MarketingSherpa indicates 43% of website visitors will immediately go to the search box, making it a critical component to increasing e-commerce revenue. According to a survey conducted by Internet Retailer, 27% of companies indicated site search as a top e-commerce technology budget priority, with 26% stating they plan to add or replace their site search application within the next twelve months.

“EasyAsk natural language site search, navigation and merchandising solution helps our clients drive significantly more e-commerce revenue by getting the right search results on the right page, the first time,” said Craig Bassin, EasyAsk CEO. If you’re using an old key word search solution, you are using an obsolete technology that is leaving a lot of money on the table. We are honored to be recognized by Internet Retailer for our impact on driving e-commerce sales.”

Natural language and semantic search has become the most important trend in Internet search with the leading Internet search providers – Google, Microsoft and Yahoo – adding semantic search to their offerings in the last 24 months. Only EasyAsk provides natural language search for e-commerce enterprise, on-premise and cloud platforms. EasyAsk is the leader in natural language search, with its superior capabilities delivering real results for customers daily.

Gartner Inc. estimates that retailers spent about $3 billion on e-commerce technology in 2012. A recent Internet Retailer survey found that 68.5% of e-retailers plan to increase spending on e-commerce applications and services in 2013.

“EasyAsk is poised to capture a significant share of the growing spend on e-commerce technology, said Bassin. “EasyAsk eCommerce Edition delivers amazing value to our clients. EasyAsk is embedded within Infor Storefront and has out-of-the-box integrations with the leading e-commerce platforms, such as IBM Websphere Commerce, Magento, Hybris and Netsuite. Our customers consistently tell us we help them turn shoppers into buyers.”

EasyAsk is a sponsor at the upcoming Shop.org Annual Summit starting Monday, September 30 in Chicago, IL and will also be at the Internet Retailing Conference on October 16 in London. Be sure to stop by our booth to see how EasyAsk can help you drive more e-commerce sales.