I wouldn't worry about it. Some people just like to start fights on the internet with some guy or girl they don't know in some country they've never heard of for the conversation. It's called not having a life.

This is not my brand but I always loved their ads. And I always thought diesel is just jeans (or maybe it had been just jeans till the global warming buzz?). Anyway, I'd like to point out that this is a clever strategy these dayz...

Ok, this campaign is great? Yes it is. But take pictures of big cities with the ocean covering it's monuments is really really old. So what they did was to place a nice brand and hire a nice photographer and everyone forgot the idea has been done to death.

And Fred&Farid don't do anything nice for quite a long time now. This campaign you can say it is nice, but it is not new.

the photos should be more powerfull...or they idea not to be that direct (let it be diesel store's display will be better)...its weak...i love wearing diesel but can't feel the identity at this campaign...

I like the shots overall. A little too post produced for my taste - and not like Terry Richardson's usual style.

What no one seems to comment on is why St Marks Square in Venice (frequently flooded for the past 500 years) is still above water - when elsewhere London and Mt Rushmore are flooded? Er doh! The parrots don't save it from lazy thinking.

I was searching rushmore images and bump into these 3 amazingly clever compositions, shocking too.
For those who find it quite repulsive, it is probably intended to be as disturbing as ignorance of global warming of today.
Your conscience probably can't deal with it, as we all have partial balme in it.
Strangely enough, seems that most of people who like the brand, didn't like the message, and vice-versa lol