Marni Walden

Ms. Walden has more than 20 years of experience in the wireless industry, where she worked for McCaw Communications and AT&T Wireless as well as AirTouch and Verizon Wireless.

Through out her wireless career she has held various leadership and operating roles inside of Verizon.

Ms. Walden served as President of the Southern California Region at Verizon Wireless. In this position, she was responsible for providing strategic direction, overseeing general operations and demonstrating sales leadership for Verizon Wireless in southern California, the largest single market in the United States for wireless service. She then went on to lead the Midwest Area Operations managing 16 states for Verizon. In 2010 Ms Walden was promoted to Chief Marketing Officer for Verizon Wireless. In this role she was responsible for all marketing initiatives and the management and development of mobile products and services. This included brand management, media buying, agency management and website integration across Verizon Wireless. In 2012 Ms. Walden was again promoted to Chief Operating Officer and Executive Vice President of Verizon Wireless and was responsible for the nationwide operations and delivery of industry-leading performance for consumer and business customers.

In 2015 Ms. Walden served as Executive Vice President and President of Global Media and New Business at Verizon Communications Inc. where she was a direct report to the Chairman of Verizon as well as a top 5 officer of the corporation. Ms. Walden was responsible for building products and services for the core business (Wireless, Wireline and Enterprise), leading content negotiations and partnerships as well as establishing new businesses for future revenue generation for all of Verizon Communications. She also lead the Corporate strategy team which included the Acquisitions and investments through Verizon Ventures. Some of the Acquisitions included AOL, Yahoo, Telogis and Fleetmatics to name just a few.

ABOUT PERSADO

Persado is the Marketing Language Cloud; AI generated language that resonates the most with any audience, segment or individual. Imagine having a data scientist and a copywriter for each person in your audience; you get the language that performs and the analytics explaining why, resulting in more business and unseen insights. Comprised of the world’s largest database, with over a million words and phrases tagged and scored for consumer marketing, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships.

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