New innovators: Connectors Marketplace

“The modern buyer is socially connected, digitally driven and very mobile. For digital selling teams to be successful today, they must meet this modern buyer on their terms,” says Kevin Neary, founder of Connectors Marketplace, an advanced data analytics company based at NOVA, UCD’s new venture hub. To help sales professionals “meet this modern buyer”, Neary’s company has developed a product called Connectors. It’s a digital selling lead generation tool that allows large and small companies to identify and engage with potential buyers at scale. “By simply logging on to the Connectors website sales teams can run a keywords search and get instant access to lists of potential buyers at a price point of just €1 per lead, “ Neary says. “This is a massive improvement on traditional inbound marketing…