10 Questions to Ask from Your Marketing Program

Probably the most difficult challenge facing any business is how to increase revenue over costs. While there a number of ways to do that, customer acquisition, maintenance and relationships are going to be essential means of accomplishing that task. Here are ten questions with brief joggers to begin the awesome task of discovering that potential.

1. Who is your ideal customer?
The world is too big, time is too short and there are too many people in the world for you to influence them all.

About the Submitter
This piece was originally submitted by Mike R. Jay, practicing organizational and executive coach, happeneur and writer, who can be reached at coach@leadwise.com.

Define your ideal customer.
What is your ideal customer looking for?
What type of relationship does your client want?
What do you want?
What type of relationships are your building?
Can you improve them?
When?
How?
What are you waiting on?