For dogs that suffer with sensitive or allergy-prone skin, bathing can be incredibly problematic and uncomfortable. A lot of pet shampoos on the market contain chemicals that cause skin irritation in most dogs, and can be especially harsh on more delicate skin.

Surprisingly, dog grooming products are classified as household products under UK law, so manufacturers have no legal obligation to tell customers exactly what ingredients are in their shampoo. This was something Jane Cooper, the co-founder of WildWash, discovered while working in her pet boutique and groomers. Pregnant with her first child, Jane became concerned with the unknown ingredients she was using every day and whether they were harmful for her child. Jane therefore decided to start her own range of entirely natural, honest pet shampoos.

WildWash has since gone from strength to strength, with their success largely based on testimonials and glowing recommendations from their customers. One of WildWash’s most popular products is their shampoo that is specially formulated for sensitive skin; a product Jane created due to her experience with her own dogs.

“The main reason we wanted to make a sensitive shampoo is because we have Bulldogs and they have super sensitive skin” explains Jane. “We had spent so much time in and out of the vets using different anti-bacterial washes, but all it seemed to do was dry their skin out even more.”

Many pet owners who previously used medicated shampoo for their dog tried using WildWash to help their pet’s problem skin and loved the difference. As WildWash’s products are completely natural, they are incredibly gentle and can be used as often as needed, unlike harsher products which can dry the skin with regular use. Just like human skin and hair, a dog’s skin and coat responds better when a natural product is used.

The WildWash Pro Shampoo for Sensitive Coats, Puppies and Kittens has been designed to be simple, delicate and fragrance free for extra sensitive skin, utilising Aloe Vera and Evening Primrose to gently cleanse, soften, and rehydrate your pet’s sensitive skin. WildWash’s revolutionary formula only contains natural ingredients that enhance the performance of their products, such as the soybean oil base used in all their shampoos – selected for its conditioning and anti-irritant benefits.

“Our WildWash Pro Shampoo for Sensitive Coats, Puppies and Kittens has received so many wonderful testimonials,” Jane states. “We love this shampoo and recommend it to pets with allergy prone skin, and it is now recommended by vets too for the same purpose.”