Legally India understand that Under the terms of the settlement that ended the six month mediation between Cyril and Shardul, both brothers are only allowed to use the iconic ‘Amarchand Mangaldas’ name in their firm name when pre-fixed by their respective first names, or for philanthropic purposes.

However, neither brother is allowed to use the words ‘Amarchand’ or ‘Mangaldas’ or both in their internet domain name, which until yesterday was amarchand.com.

Under the settlement amarchand.com email addresses will continue working for the foreseeable future and will forward emails to the correct inboxes, but both new firms have already transitioned to new primary email domains: cyrilshroff.com for Cyril Amarchand Mangaldas, and amsshardul.com for Shardul Amarchand Mangaldas.

We have reached out to Shardul for comment about the new logo.

Cyril said when contacted that he had not yet finalised Cyril Amarchand Mangaldas’ new logo.

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I was told that there was a private event today at Hyatt where the entire firm was invited to celebrate launch of the new firm. Several presentations were made. There was a live Jazz band and a live kitchen.

What intrigues me is that within a few hours you got a picture of the cupcakes distributed there and details of some transpired.

Don't know much about the party, you should ask your snitch for first hand details :). I heard it was regular fancy law firm party with a good flow of expensive alcohol. New partners from Mumbai were also invited. Any idea who is the big name in Mumbai?

By the way Shardul Amarchand now has a wesbite or at least a landing page- check this out www.amsshardul.com. You would find a new logo in better resolution - better than logo on a cupcake :).

You troll social media feed of amarchand (sorry shardulamarchand) lawyers! they should be warned!

I am sorry to say this but the new firm name and email addresses reek off self-promotion and one upmanship. I cannot imagine how the managing partners could have allowed this/accepted this. Imagine a fresher associate shooting out emails from his email ID : . Idiotic. Indians will remain Indians. It takes much more than talent and hard work to build a long lasting organization.

I am sorry to say this but the new firm name and email addresses reek off self-promotion and one upmanship. I cannot imagine how the managing partners could have allowed this/accepted this. Imagine a fresher associate shooting out emails from his email ID : . Idiotic. Indians will remain Indians. It takes much more than talent and hard work to build a long lasting organization.

I am sorry to break the news to both of you that it is a norm for partnership firms to be named after the partners. most firms you know today were founded long back and have retained their founding partner's name as a brand which does not change. So your confusion is understandable.

CAM and SAM are new firms, possibly they will retain there birth names despite changes in managing partners in future.

Ever heard of one Mr. John Linklater. I am sure you don't know who Mr. Paul Drennan Cravath Was, do you? I could go on but I think it's enough.

Of the two, SAM's email is more representative of the firm's name where CAM's email is all about one person - "Shroff" is not used in name of CAM so using is a bit off.

Branding, rest assured you criticism fanatics they must have spent a lot on branding and logo. You may not like it, but they like it and they are the Shroffs not you!

1. Old telephone dial.2. Only SS in the inner circle and rest of the world trying to get in.3. SS' own Round Table (like King Arthur) to prevent his barons (equity partners) quarreling for supremacy.4. Big circle Delhi office, small circles small offices in other cities.5. Some astrological reference. Bleh!

Nine for mortal men doomed to die ... One for the dark Lord on his dark throne ... In the land of Mordor where the shadows lie... One ring to rule them all, one ring to find them.. One ring to bring them all and in the darkness bind them .

The logo is a circle surrounded by many circles. It is like a ring of circles around a ring. Link this with CAM and SAM family drama and Bingo! you have an explanation for the logo. Rise and Shine peeps!

All Managing Partners have the same email id. How bizarre is that? An email sent for a Kolkata matter will simultaneously reach Gurgaon and Ahmedabad? Or Admin issues surrounding one branch will reach all other branches? Couldn't have spelt out 'didn't think this through' enough!

Kian and other fellow readers- any update or inside info on the meaning of the logo? knowing how the SAM team thinks I'm sure there is some deep spiritual meaning behind it no? surprising they didn't send out a mail or explain it at the function?? would also be interesting to know how did they go about doing the branding and how exactly did they unveil it??? they rolled out nearly instantly!!!!were they planning this for a while? who is the design agency? are you doing any independent investigation on this :)

Some more from a press release that was just issued: "The firm has launched its new brand identity, inspired by Emperor Justinian I, who codified Roman law, the foundation of modern law. The new logo resonates with the firm’s values which include ethical, quality, collaboration, diversity, constancy and faith, trusted advisory, energy and innovation."

Why don't they add in their values that their employees will be given a better future without sucking their blood. They will value the concept of "Being Human". They will value the personal life of their employees. This new Amarchand will be a new journey all together. That this Amarchand will raise the bar and change the mindset of all regarding the concept of "Lala Set Up". That our HR policies will be the best in service Industry. That we aim to become one "the best law-firm to work for" worldwide.

We actually don't give ***k about your values or to this so called high profile split. However we will value if you will give us a firm which actually values the talent, personal life and above all the value of Being Human (I am not a fan of Salman Bhai. One of the point on which both the new firms should compete with each other shall be to become the Best law firm to work for.

@XYZ : Yes I have heard of Mr. Cravath & Mr. Linklater, for whatever that is worth. I am guessing they wud be a little less [...] than some of our beloved Indian law firm partners. How did u come to hear of them? Because ur daddy had a lot of money and sent u to do an LLM from the States? After which u came back (without Mr. Cravath having given you a job) to India and started sucking up to BigLaw partners?