The ageing face of social media

Millions of older Australians are joining the social media revolution for the first time, according to the fourth annual snapshot of social media.

The 2014 Yellow™ Social Media Report revealed a wave of Australians aged 50-64 and 65+ have joined the online conversation. Some 58 per cent of internet users aged 50-64 now use social media, up from 52 per cent in 2013. In addition, almost one third of those online, aged 65+ use social media, compared with 24 per cent last year.