Learn Social Media by Example

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students.
The campaign efforts are divided into 2 main... Read more »

Ad agency, Amsterdam Worldwide, unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The series showcases top bloggers discussing how they... Read more »

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising. A Turkish... Read more »

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste... Read more »

Sometimes all you need to increase the level of interaction on your Facebook Page is to sweeten the deal a bit with a little contest.This will not only give people a reason to keep on checking your page but... Read more »

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting... Read more »

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Thousands of women tend to strut around carrying the heavy burden of being influenced by media and commercials whether they like it or not. The bar of real beauty has been shifted and the price to pay for staying “beautiful” has been raised!

Therefore, and through combined marketing methods and in efforts to help in elevating the pressure females, of all ages, backgrounds and ethnicity suffer from, Dove was able to come up with a project concept dedicated to “real beauty”: Dove Self-Esteem Campaign/Fund.

Note: I have been avoiding this article for a couple of weeks now, because whenever I start writing it, I get lost in a series of “just one more” click and I don’t recover from it until hours later. So, in order to finish this article I had to compose it offline and then add the rest of the missing pieces later because it is that addictive. Let that be a warning to all those who will watch any of the videos here.

Lotte is one of the biggest food and shopping groups in Japan. To promote their new Fit’s soft chewing gum, they decided to partner with Youtube in releasing a series of commercials that encourage people to participate in their dance contest.

What is it about?

The concept is fairly simple: Get yourself a really popular idol like say Nozomi Sasaki, pair off with another cute guy, say Takeru Satou, add a chubby tubby girl for comic relief and have them all dance to more addictive than crack musical tune. And just to make sure that it does go viral, create a dancing contest around the video and invite everyone to post their videos on Youtube and the one with the most views wins a 100 million Yen (about $10,000). The only rule is that you have to follow the choreography clearly illustrated on the website

The Grasshopper campaign is unique for various reasons, whether its the method they choose to contact their audience or how they did it. All in all it’s a campaign that achieved it’s goals and exceeded them by taking a very unique approach to everything.

If you go to Target’s Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a “JibJab-like, NFL- and Valentine-themed” greeting card. Before you start creating the card, you can choose from one of five charities that you think should get the most money.

Dagens Industri had a mission: Launching Zebra, a new 4 wheel drive for the Swedish market, they first thought of social media. However, they end up sticking to print advertising since it is "much simpler and easier"! This is the whole idea behind the Youtube video! The deduction is: social media is not always the right solution!

Environmentalists are truly a unique breed, they are so driven and passionate about their causes and they see failure in apocalyptic terms. This makes them very effective as campaigners and willing to employ any method that might aid them. One of the most renowned and well establish in the field of environmental activism is Green...

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students.
The campaign efforts are divided into 2 main parts: one which concerns the minors and the other which acts as a support for their parents.

Dunkin Donuts used a Facebook Fan Page strategy combined with some Twitter help, @dunkindonuts to promote the idea of the campaign and attract more traffic to the fan page.Their main ideas was gaining access to friends of friends while helping brand advocates to feel equally rewarded and recognized.

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