Paul Rand, the
graphic designer whose work for many years defined our field, died on
November 26, 1996. During his long career, he established many of the
definitions of the term "graphic designer".

Paul Rand designed
a group of logos for important American institutions. These adhered to
principles of simplicity, ease of recognition, and absolute appropriateness
to their subject matter. Many of them, though decades old, are still in
use. These include logos for Westinghouse,
UPS, ABC, Next Computer, Yale University, Cummins Engine,
and the ubiquitous IBM.

Paul Rand, like
Frank Lloyd Wright, another American original, enjoyed a very long career,
achieved recognition young, and saw his principles adopted by whole generations
of practitioners. Such a long career inevitably passed through greater
and lesser periods of influence and recognition, but the work always held
up.

Paul Rand's
early work was groundbreaking, but it is with the design of these major
corporate logos from the mid-point of his career that he distilled the
essences of modernity and simplicity for his corporate patrons, and set
the standards for the art of the logo. The
next screen shows each of the above logos in all their solid power.

These web pages are hosted by DLS Design, Inc., and are offered as a
non-commercial tribute. They were originally designed in February 1997,
shortly after Paul Rand's death. Please feel free share your remarks.

Paul Rand's work was an inspiration to our own. In the design of logos
and other work for our corporate clients, our goal is to provide design
work in his tradition. Corporations in the market for these services are
welcome to contact us for a proposal. Return to the DLS
Design homepage.