Tata Cliq launch '#New&Now' brand campaign for customer connection

Tata CliqThe new campaign brings to life TataCliq.com's unique proposition of latest products and exclusive ranges from best brands, delivered in a unique online-offline model. The campaign went live earlier this week.

The objective of the campaign is to communicate the tangible difference of Tata Cliq's phygital retail proposition to online shoppers. The focus is to inform consumers about the brand partners and offerings, where TataCliq.com helps you reinvent yourself and your lifestyle with the latest products that are made available almost immediately. And thus, the creative Expression – 'You. New & Now'.

The campaign is further brought alive by a video starring Yami Gautam where she speaks about how she loves everything that's new and now.

Speaking on the launch of campaign Mr. Kishore Mardikar, Chief – Brand Marketing and Institutional Sales said, "We are currently in a space that is cluttered with endless product listings. We at TataCLiQ.com believe that our consumers should have access to the best and latest brands. New and Now will serve as a differentiator for us to be able to provide the best to our discerning consumers."

TataCliq.com has seamlessly integrated over 1,000 stores via its partnership with over 50 brands to offer the widest range of fashion, electronics, mobiles, handbags, footwear and a huge collection of luxury products.

​India’s largest lender State Bank of India (SBI) has launched the country’s first lifestyle digital service platform YONO (You Only Need One) with an aim to tap shoppers from the e-commerce and lifestyle segment.