According to tech company Social Media Link, Generation Z gives more product feedback than any other generation. More than 60% of this generation leaves reviews often, with 37% leaving reviews most of the time and 27% saying they leave reviews every time they make a purchase. This generation also makes more purchases based off word-of-mouth recommendations than any other. These recommendations are most likely to be made via social media, as most social media influencers fall within the millennial or Generation Z generation. (AdWeek, 04.07.19)