Sony unveiled its Xperia XZ Premium smartphone a few months ago at the Mobile World Congress (MWC) 2017. The phone is yet to go on sale, but ahead of that, Sony announced a new color “Bronze Pink,” which would be available when the phone goes up for sale. The new colour joins the ranks of already available Deepsea Black and Luminous Chrome colours for the XZ Premium, but it would retail in select markets only, by the end of June.

This is not the first time when Sony has come up with a Pink colour variant for its smartphone. For many previous devices too, Sony had a Pink color variant on offer. In this case, we have no idea why Sony is calling it “Bronze” Pink as it looks nothing beyond the normal colour Pink.

In a blog post about the new color variant on offer, Sony’s Xperia Colour Designer, Satoshi Aoyagi, writes:

We wanted to find a colour that represented a feeling of warmth whilst at the same time exemplifying the premium features and design. The bronze metallic finish adds a feeling of depth to the glass on the front and back. Also just like the other colours every part of the Xperia XZ Premium Bronze Pink has been expertly crafted – such as the top and bottom edges, which are carefully diamond cut and creates an added shine. It’s a chic addition to the choice of colours offered with XZ Premium.

Regarding specifications, the Xperia XZ smartphone comes powered by a Snapdragon 835 processor coupled with 64GB of storage and 4GB of RAM. To recap, at the time of its launch, Sony surprised many with the powerful specifications of the XZ Premium. Now after the launch of bezel-less Galaxy S8 lineup, the design of Sony’s flagship looks old school, but it certainly gives competition to the Galaxy S8 in the hardware segment.

The phone features a 5.5-inch 4K HDR screen and a 19MP rear camera that is capable of recording slow-mo videos at whopping 960fps. It also carries IP68 dust/water resistance that makes it durable in extreme conditions. By announcing a new colour variant, Sony is eyeing on wooing more buyers for its flagship as for many – the colour does matter.