Feature: Promo Only A look at how Promo Only services music to the world...

Most everyone understands how music finds its audience: radio, YouTube, Spotify and a host of other streaming services license a song from a label and let rabid repeat exposure do their dirty work: we're hooked; it's a hit; end of story, right?

Not always. Especially if you're an artist who wants the payday that maximum exposure provides, which is where our unique ability to deliver multi-tiered promotion on a global scale significantly tips the scales in favor of the artists we're proud to service.

Promo Only Inc. Orlando FLThe DJ Difference
While radio certainly has a major place in the launch of any new song, and is central to the promotion we provide, the music you're hearing isn't meant for mere listening; it's meant for moving - at nightclubs and any event where dancing is encouraged. Our exclusive DJ-friendly Intro Edits, Dance Edits and Clean Edits (which lend themselves to stations and events where a track might not otherwise be playable) play a key role in helping DJs connect audiences viscerally to the energy of a new track, a strategy proven to extend a song's appeal well beyond the radio dial.

Promo Only Promotions NYCTargeted Promotion to Key Radio Stations & Mixshow DJs
With over 30 years of combined industry experience, and a client list that includes the promotion of Janet Jackson, Madonna, Christina Aguilera, Cascada, Paul Van Dyk, Tiesto, David Morales, Deep Dish, Ultra Nate', David Guetta, and Justin Timberlake, Promo Only Promotions' ability to secure airplay and deliver targeted feedback gives artists and their labels the concentrated push required to effectively impact radio.

Promo Only Canada | Promo Only UKPromotion knows no borders
We live in a global economy. And tap its potential by promoting well beyond our borders via our boots-on-the-ground Canadian and London affiliates. Together we provide simultaneous promotion to music professionals and entertainment venues in the USA, Canada and across the European Union to provide coverage like no other service can.

Spotlight: DJ Groups | BlogsFeeling blogged down? 5 simple tips to get the most out of DJ groups and blogs...

In theory a web-based DJ group should operate as a guild - as an association of people committed to mutual aid and the pursuit of a common goal.

In practice even the most prestigious groups can find themselves mired in one-upsmanship and mob-mentality that renders any meaningful dialogue impossible - to everyone's mutual loss.

We support the on-going education available via online DJ communities, and hope you will, too, by following a few simple tips designed to keep standards high and distractions at a minimum wherever you may choose to gather...

#1. It's a pretty safe bet that most common questions have been asked - and answered - especially on a well-established site. Rather than impose upon a group with yet another round of Mac vs. PC, Serato vs VDJ, scrims vs no scrims, standing or sitting, food or no food questions, saddle up the SEARCH function, input a keyword or two, and find the answers you're looking for yourself. Your fellow members will appreciate it - and you.

#2.If a search doesn't turn up the answer, by all means ask but be specific. Not only are you much more likely to get the answer you're looking for, but you'll leave a trail that others can follow, via search, again and again.

#3. Contribute! Don't be a lurker. Like the post. Share the post. Add to the post. You'll get more out of a group by participating.

#4. Realize that the combined knowledge of a group, while extensive, has its limits, as does the time fellow members and moderators have to spend taking you from bedroom DJ to wedding DJ professional. If you really want to learn more about the nuts and bolts of DJing, attend a conference or performance-training seminar and come to the group ready to swap info as an equal.

#5. Leave your ego at the door. Nothing kills the spirit of sharing like pointless chest-thumping. Act with consideration and you'll be treated with consideration.

And who knows - maybe make a friend or two while you learn a thing or two.

Some people complain (even on our own forum) about how new DJs have no respect for the old school, or about how veterans bemoan the new generation, and so on. It's a shame, because as someone who's journeyed from vinyl to CDs and to digital over the years, I know and appreciate the pros and cons of all formats - and what can be gained from a working knowledge of each.

If you've yet to have someone explain how it was to DJ back in the vinyl days, this list contains some of the timeless wisdom gained by vinyl DJs that I hope will help you on your digital journey, too!

1. Get to know your music well - Believe it or not, music used to be scarce. Scarce and expensive. As you slowly built your record collection you learned each tune inside out. This process helps immeasurably in your appreciation of your music, and your ability to mix it. Take the time to listen to each new tune, and don't gather them quite so enthusiastically. Less is more.

2. Pack a great set - The idea of taking all your music to your gigs back in the vinyl days would have been ridiculous. So we used to soul-search before a gig. What comes? What stays? What did this crowd like last time? What risky tunes should I take nonetheless? This planning and packing our "final 80" led o more free-flowing and confident sets, just like reviewing for an exam makes it easier comes exam day. So take time to "pack" a set, even though it's just a smart playlist or virtual crate.

3. Make it visual - In the vinyl days we'd quickly search for the bright red cover, or the white label near the back of the box, or the double-pack that had a thicker spine than everything else. We'd often literally do it by feel. It was fast and intuitive. That's all lost in digital, with its cold lists and filenames. Bring some of that back. Find the artwork for your tunes, and set your software to show it. It'll make everything more intuitive and more fun when you're DJing. We are visual creatures. Capitalize on that.

4. Tricks don't make the DJ - Back in the vinyl days, in clubs all over the land, DJs weren't looping, cue juggling, using myriad FX, slicers and filters, and all the rest. No, the vast majority were playing one tune after another, hopefully in a great order ("programming") and sounding smooth together ("mixing"). Remember that this is still what's really important: Work on your programming and mixing first and foremost, then add tricks...
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About Digital DJ Tips: Featuring news, reviews, show reports, and tutorials, Digital DJ Tips is one of the most-read DJ tech websites in the
world, with over 60,000 students on its paid and free DJ courses.

Whether or not you'll want to take it home, you have to at least respect Native Instrument's new Kontrol S8 DJ controller for what it is - a serious all-in-one machine that eschews complex clutter in favor of touch-sensitive control of everything from browsers to decks to effects (via hi-res displays) that's being hailed as the future of DJing... because it is.

Live Capturing - Remix Decks' hands-on workflow lets you capture loops from a running track in perfect sync and layer them for advanced track edits on the fly.

Improvising With Freeze - Take a snapshot from a running track using the Freeze Button. A loop appears on the deck display ready for you to slice up with the performance pads.

Enhanced Remix Decks Control - Activate Remix Decks directly from the S8 to see your Remix Sets in full view. Trigger sounds from the performance pads and mix them in with the deck faders.

It looks beautiful; it feels expensive; and while it might not be for everyone, for those with an interest in closing the gap between DJing and production, there's a next-generation controller in town, and it's mighty impressive.

A practical New App:The Craft Beer BAC Calculator adds value and safety to your service

Blood alcohol level probably isn't the first thing your clients think about when they book you, but before that party ends they'll thank you for putting their well-being first, and you'll thank the new Craft Beer BAC Calculator for giving you a unique way to offer your clients the added value of a safe trip home.

Web-based and accessible for free anywhere there's wi-fi (sorry barn-party DJs, you'll need to create a hot spot), the Craft Beer Calculator lets users check their BAC (blood alcohol content) quickly and easily based upon their sex, weight, number of drinks, drinks per hour and beverage of choice, and specifically targets the new crop of non-traditional beers that can pack significantly more alcohol by volume than more familiar brands.

Uniquely, the calculator also helps users to understand how alcohol impacts behavior by providing a detailed synopsis of "symptoms."

Brought to you by Orlando, FL personal injury attorney, Frank Eidson and your beer-loving friends here at Promo Only, the Craft Beer BAC Calculator provides an interactive and entertaining way to help your clients decide whether to car it or cab it home after a night of fun.

"Defining your mobile entertainment service's unique selling point can be darned difficult to do - but it's essential to be able to quickly and easily explain what sets your service apart to potential clients," says DJ Success Coach Stacy Zemon.

"Once you've nailed down what it is you do best, your message will appear stronger, your marketing efforts will be more productive, and you'll avoid wasting your valuable time trying to appeal to people who won't hire you."
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Simply enter the artist or title in the large search field found on your app's home page and you'll instantly see that info in our SEARCH Tab...

If your search requires more details - BPM, genre, Clean Edit or Intro Edit, for example -- our SEARCH tab allows you to enter that info in the appropriate field and serves it up in a flash...

PRO-TIP: If you're looking for a track that doesn't appear in your current POOL plan, you'll want to check out our online search engine at promoonly.com Any search you place there will lead you directly to the folder that contains the song you're looking for and provides an option to add it to your cart for instant downloading!