NCET Board: Adding the 'wow' factor to your press releases

11:52 PM,
May 31, 2013

Written by

PATTY
OLMSTEAD

Local news outlets receive more than 500 emails per day from businesses looking for promotion.

How can your small business stand out in this sea of emails? By keeping your email concise, filled with details and offering a unique perspective to the story.

As a small business owner, that unique perspective should come from your passion for your business. The press release is an invaluable tool to capture the much-desired media attention your business needs. ...