The hyper-fragmented world of music — Exclusive Nielsen white paper

This paper by Nielsen Music is the last in a series of four insights published in collaboration with MIDEM.

Referencing the same survey of 26,644 online consumers in 53 markets across the globe conducted during September 2010, and building upon the previous insights into digital music consumption, music apps and streaming, and consumer willingness to pay, this paper addresses some of the most fundamental issue facing the industry today: how to optimise marketing and how to maximise revenue generation.

About Author

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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This is the official blog of Midem, the destination for music business connections and knowledge, and its conferences (next edition: June 3-6, 2016, Cannes, France).
midemblog is edited by Reed MIDEM's social media team, with regular guest contributions from industry experts.