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CPA Hub Terra Leads —

the first CPA Hub in the world producing its own products in-house and taking control over the full cycle of product creation, promotion, and delivery to the end customer. Once you become a partner of the Hub, you become its integrated part, so you are always welcome to grow with us, while optimizing our mutual business solutions. Find out more

About

CPA Partners Hub means well-established business processes from production to implementation and logistics:

Large partners network in Europe, USA, and CIS

More than 300 managers who are available 24/7

Our own production. Certified products in Europe

Yevhenii Mykytenko
TerraLeads CEO

About CPA Hub

At this stage we have a huge desire and motivation to change a situation in the CPA market, using our stack of technologies, opportunities and experience.

A huge desire and motivation to change the situation in the CPA market moves us forward

That's what inspired us to create the first in the world CPA community, namely CPA Partners Hub. This means that it's a certain center responsible for all aspects of interaction, which protects both our partners and customers. This allows us to concentrate completely on the market, so our partners may not worry about their reputation and ROI (return on investments).

The basis for the CPA Hub were the innovations, which helped build a productive interaction with the partners.

We deployed the resources to stimulate their growth, helping with localization and targeting. As a results, they are able to create more effective advertising strategies and easily scalable ad campaigns leveraging all available communication channels.

Constant consultations provided by our account managers help us achieve all of the above mentioned. The majority of them are the residents of the country where the products are provided. So, for example, if you are doing business in Italy, you will get a full information about all possible communication channels in this geo, and up to different slangs and mentallity in this region.

We made the way from webmasters

Our mission —
is to develop the global
CPA market & we can't do
without some fresh blood :)

How the idea of the CPA Hub was born? And why the Hub?

At this stage, we have a huge desire and motivation to change the situation in the CPA market, using our stack of technologies, opportunities, and experience. That’s what inspired us to create the first in the world CPA community, namely CPA Partners Hub. This means that it’s a certain center responsible for all aspects of interaction, which protects both our partners and customers. This allows us to concentrate completely on the market, so our partners may not worry about their reputation and ROI (return on investments).

A huge desire and motivation to change the situation in the CPA market moves us forward

The basis for the CPA Hub were the innovations, which helped build a productive interaction with the partners. We deployed the resources to stimulate their growth, helping with localization and targeting. As a results, they are able to create more effective advertising strategies and easily scalable ad campaigns leveraging all available communication channels.

Constant consultations provided by our account managers help us achieve all of the above mentioned. The majority of them are the residents of the country where the products are provided. So, for example, if you are doing business in Italy, you will get a full information about all possible communication channels in this geo, and up to different slangs and mentallity in this region.

We’ve got a big multinational staff of account managers who are the residents of the countries where our products are represented. This helps us provide our partners with the consultations regarding different important aspects of the advertising market of a given country, as well as the most actual communication channels and the peculiarities of the mentality and slang.

We are proud of the products we manufacture in-house. We take full control over the entire chain of production, which starts with the idea of product creation and proceeds with its promotion and delivery to the end customer. All of them are produced in Europe in accordance to our special orders. Moreover, all of the products pass all clinical tests and meet all European standards. As a result, we achieve the highest quality of our products that do bring benefit to our end customers. This is especially beneficial for our partners, as it’s much easier to advertise high-quality products, which people are already aware of, so the likelihood that they make an order multiplies a couple of times. This has its positive impact on our partners’ ROI and helps avoid losses.

In my opinion, CPA Hub TerraLeads is a quality new level of doing affiliate business today. And with the innovative technologies we are constantly introducing, we are targeting at bringing the CPA market to the new level of higher income, trust, and quality.
Besides that, we have special programs for beginners provided by our own arbitrage team. They prepare all necessary educational materials and provide consultations and recommendations where it’s better to start so you can earn, while making your first steps in the CPA business.

Volumes grow faster than we manage to recruit new staff

What are the challenges that you might face while implementing the project?

— The biggest challenge we face regards to scaling. But we successfully cope with it. Volumes grow faster than we manage to recruit new staff.

Another challange is that we recently started getting 1500 orders instead of the 1000 expected ones. Due to this, the load on the local call-centers has increased greatly. But we don’t waste a minute to hire new operators.
We are also not always secure of technical malfunctions. Every our call-center is autonomous, there might be electrical power interruptions, so the calls could hang and not make records. We realize that such nuances can disrupt the work of a call-center for some time, so our task is to prevent or at least quickly repair the damage.

Another challenge is many orders coming on weekends. So here’s what we did — we found and hired operators who agreed to work on Saturdays and Sundays.

One more thing is that many orders are placed in the nighttime. And in Europe, every second customer expresses their dissatisfaction about being called at night (though the order might be placed 2 minutes ago). So we inform the users that they can be contacted within 10-15 minutes at any part of the day.

Also there are problems with calls at night. In Europe every second expresses dissatisfaction if he is called at night even if the application was left 2 minutes ago. We warn users that if they leave the application after 10 o’clock in the evening, the operator can contact them within 10-15 minutes.

What does differ the CPA Hub TerraLeads from the CPA networks? What are your advantages?

— We are the advertiser and we do not promote the products other than of our own production. This makes us a manufacturer responsible for our own product. The products, in turn, prove to be high-quality offers, so there are no negative comments from their previous users.

CPA Hub also offers a possibility to create your own product so there is no competition between you and other publishers. You send us an idea of the product, and we handle such issues as creating the formula, negotiating on legal matters, and its actual production.

We work legally and transparently. We protect ourselves as an advertiser from all sides by offering high-quality products that are certified in Europe. We believe that if we sell in Europe, then we must produce there and not fill in the market with Chinese fakes.

We constantly proofread the content on our landing pages. For this purpose, there is a team of 13 managers who know the languages of the countries we are represented in. First, the manager proofreads the texts, then we hand them over to lawyers to eliminate anything that might be a subject to question from the legal side.

We have a team of managers from 13 countries who know the native language of a given country

The very idea of the Hub is not just about the network that would work as a buffer exchange. We position ourselves as a private community. And it doesn’t mean we are «too private», we simply emphasize a personal approach to every partner.

Every partner can get all necessary consultations and talk to me in person. We also have a market guide where all the steps that you should make are described, as well as the difficulties you might face. All of this information is available to all of our partners.

We are open to all of our partners. I try to communicate with everyone personally on Skype, so they know me and know who they work with. If there are partners from Kiev or when they come from other cities, I am always glad to meet them.

It is very pleasant for them when CEO comes meeting them, it results in more trust and respect. This is a true European approach where the human-to-human approach is valued much.

When do the partners start getting a payback from their investments in the CPA Hub? Are there any guarantees?

— Everything is individual. There are partners who buy expensive traffic from the teaser networks. Their approval rate is very high — nearly 50-60%. Accordingly, we can give them 50% guarantee in case there are any technical malfunctions. Besides that, many affiliate programs provide payouts once a week. We let our partners withdraw their money every day, upon their request.

How soon is it possible to make conclusions about the payability? We provide realtime statistics. So the partner can see the amount of calls and their status — an approve or a bounce. Our bounce rate is very low, and our approve rate is always around 90%.

How do you achieve being demanded by the affiliates?

— We simply tell the whole truth. If there are any complications with some countries, we inform our partners about that beforehand. As well as we warn about possible problems with the local call-centers.

We are always ready to compensate some expenses for traffic in case of force majeure. And the main thing — is that we maintain our reputation owing to our high-quality products.

What is the selection criteria for the future partners of the CPA Hub?

— Many of our partners we know personally. Our selection process is mainly based on the personal talk. We don’t provide any severe control like «If you don’t make 100 leads per day, you are not interesting for us». We know that every affiliate can grow from 100 to 1000 leads per day and become one of our top partners. We have a partner who knew nothing about running traffic on Facebook. But we consulted him and he started bringing really great results. And when some of his ad accounts got blocked, but we didn’t turn our back on him, on the contrary, we helped him to get his accounts unblocked and reach the same volumes again. We don’t give up on anyone, as all of us are one big team.

What interest, apart from the financial one, is there to join the Hub?

— It is a human factor. All affiliates and partners work from home. We don’t communicate in te style like «Where are the orders actually?», we quickly respond to messages. Our partners understand that they are important. They don’t even want to move anywhere else because they feel comfortable working with us. I give my personal number to everyone and I try to stay always connected. Regarding the trainings of the newbies, even if someone didn’t pass the first stage, it is most likely he will study for another month and them come back to us. It doesn’t happen the way that if someone didn’t pass the moderation, no one will write him again.

Are there any risks on the partners of customers side while working with the CPA Hub?

— The most widespread risk our partners might face is spending $1000 on advertising, and having generated 100 leads, and only 20 of them having the approved orders. So they are left with minus $200. The main metric for them is the approval rate. This can also happen due to different reasons. For example, due to the ad campaign being launched at the nighttime. We are already optimizing all the processes. Our partners get paid beforehand and if the buy-out is low, that’s we who take all the risks.

Our customers don’t have any risks at all. They are protected by the consumer law. They can return the product or contact us.

What else do you plan to impress your partners with? What innovations are awaiting them?

— We plan to cover all niches. We also produce products upon request. One of our partners asked to manufacture corsets — they are already produced.
We also have plans to create our subsidiary project — own teaser network.

We plan the subsidiary project — separate teaser network.

One more innovation that was launched 2,5 months ago is TerraStore. This is our gifts store. For every confirmed order our partner gets a definite amount of t-coins that he can exchange for valuable gifts in the TerraStore. The variety of presents is huge — from Power Banks to a BMW electric car. This means that after just a year of working, apart from your main income, you can get a car! We have chosen an electric car as we know that soon Europe will adopt the laws by which the cars run on diesel oil will not be allowed.

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Evaluating the effectiveness of traffic from Google AdWords

Figures can tell you a lot, the main thing is to learn how to properly and correctly handle that data. Having basic knowledge of analytics in contextual advertising system, you can recreate the full picture of what is happening and easily turn the site visit into the conversion. Read on to find out how it's done.

There are several key indicators of all the metrics, which are presented in Google AdWords interface and that can quickly and accurately determine the effectiveness of traffic. Let’s start.

Conversion in Google Adwords

Conversion is a targeted action performed by user after a click on the ad. The "Conversions" column in AdWords helps you evaluate the effectiveness of different data in a cross-section: an ad campaign, an ad group and each separately, keywords, a search query, the type of traffic (Computers, Mobile devices, Tablet PCs), demographics (age, sex) location, time, etc.

In itself, the conversion rate does not carry full information about the effectiveness of advertising. Therefore, at the stage of setting this indicator, you need to specify the value, and add the following coefficients to your report:
1. “Conversions” - the total number of conversions;
2. “Conversion Cost”: Price / Conversions - indicates the average cost of the buyer-to-action ratio;
3. “Conversion rate”: Conversions / Clicks - indicates how often the interaction leads to the application / installation / purchase;

Also it is important to know that a unique user can commit more than one targeted action per one session, for instance the user makes a re-order. To see the unique clicks only, you need to add an indicator:
1. “Converted clicks”;
2. “Click conversion rate” is a number of clicks with conversions / clicks.
It is an important indicator that demonstrates an actual level of interactions that led to a target action.

How to add an indicator:
1. Tools - Conversions - Import Google Analytics (must be configured in the Google Analytics interface). Indicate their cost when importing.

2. Columns in the Campaigns/ Ad groups/ Keywords/ Ads etc. depending on which campaign you want to evaluate.

Clicks

Earnings per click (EPC) is an indicator that shows the profit from each click in column «Value all conv./click».

This is one of the important indicators by which you can assess how well an advertising campaign works, which allows you to quickly identify the weakest campaigns for optimizing them.

Measuring income

ROI is a coefficient that illustrates the level of advertising profitability, so-called return on investment.

It is calculated as the ratio of profit to expenditure and is expressed as a percentage or fractions of units. In Google AdWords, ROI is shown in the column «Value conv./cost» and is calculated as the ratio of the total value of all conversions to the total cost of all expenses. It approximately demonstrates the return on investment.

In addition, the indicator allows you to quickly identify campaigns where the expenses are higher than the revenue. If the coefficient is less than 1 then the advertising campaign does not get profit. Should be evaluated after 200-300 clicks.

Competition rate

Metrics used to evaluate the level of campaigns in the system of competitive auction Google AdWords and identify weaknesses. Therefore, you should pay attention to the following indicators:

1. Search Impr. share is the ratio of all impressions, which was received to the number of possible impressions. The number of possible impressions is calculated based on a variety of metrics: targeting, ad quality, bids, and so on. It gives an opportunity to evaluate how the potential of advertising campaigns is realized.

2. Search Lost IS (budget)
Shows the percentage of impressions that were lost within the specified budget. Based on this ratio, the coefficient demonstrates how much the campaign's budget corresponds to demand, and also calculate how much it is necessary to increase the budget in order to increase the percentage of impressions.

3. Search Lost IS (rank)
The percentage of lost impressions from the rating allows you to estimate what percentage of impressions were received based on the ad rating (the ad's rating is determined by the product of the bid for the quality score). This indicator shows the quality and competitiveness of your ads. The higher quality score is and the higher bid is, the lower is the percentage of lost impressions. So it’s an important indicator demonstrating a real competitive environment in the auction of the search context.

The indicators of lost impressions should not exceed 20-30%. First of all, you should monitor them in the report by keywords.

The above indicators are relative and not informative in themselves, but in the context of general analytics and comparisons they provide an acceptable picture for evaluating the effectiveness of advertising campaigns.

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How to increase the ROI of your campaigns through the competent analysts

Working with traffic implies constant interaction with data and statistics. Read in our detailed manual how to configure tracking and get the maximum efficiency from the tracker.

Working with traffic implies constant tests and daily work with statistics. There are several options for the workflow:
- The purchase of a separate TDS system and installing it to your hosting;
- Independent programming trackers;
- Using completed solution - a cloud service tracking.

Let’s consider the example of working with tracker AdsBridge, which will simplify the work and allow you to begin testing the keywords immediately.

Some information about service

AdsBridge tracker existed for quite a long time on the market. Its main functions are:
- improved tracker and TDS - traffic distribution system, filtering and redirecting streams of more than 16 criteria for more precise targeting, split-testing of offers;
- built-in software automatically optimizes campaigns, which are based on a complex algorithm to constantly process statistics to determine the most profitable bundle of offers and landings;
- bot-filter allows to filter out traffic using 13 parameters;
- built-in constructor of landings with hostings allows you to create landing pages and post them on your own servers;
- the function of the hidden affialate ID will help you to hide keywords from prying eyes.

And now let’s consider the example of working with a tracker. We will test Titan Premium offer of TerraLeads CPA Hub from ExoClick source.

Registration

Registration in the system takes only a few minutes. To do that, enter the following data:
1. First name;
2. Last name;
3. Email;
4. Password;
5. How did you hear about us (TerraLeads);
6. (Optionally) What tracking tool did you use before and average monthly visits.

After that, you need to confirm your email address and that you are ready to go.
By the way, TerraLeads promo code gives 25% discount on the tariff "Professional" for one month, which we’ll provide you more information about later.

Adding traffic source

The next stage of the campaign preparation is to add a traffic source. For this, go to the menu section:
1. "Traffic sources" - "Create traffic sources".
2. As our trusted source of traffic is ExoClick, just click on "Choose from templates".

All the necessary parameters to be transmitted from ExoClick are already set in the settings, except the cost of transition. So feel free to click "Add token".

In the next window, specify the cost of transition and click "Save".

If you need to transmit information about the conversion to the side of the traffic source, then in postback link http://main.exoclick.com/tag.php?goal=REPLACE&tag= you need to replace "REPLACE" on identifier that can be found in the section "Conversion Tracking" in ExoClick.

Traffic source is ready for operation.

Adding affiliate network

Go to the tab "Affiliate Networks" - "Create affiliate network". Here you must set the following parameters:
1. Name of affiliate network - TerraLeads;
2. Set Tracking Sub ID - "sub_id";
3. Put a tick for the "Postback statuses". Define the value of the status confirmation "confirm";
4. Set up a postback link http://pwmpw.ab4all.com/trackpixel/track?tid={sub_id}&amt={payment}&status={status}. This link is also inserted into the field "URL Postback" in the settings of the streams of TerraLeads;

5. Click "Save"

Create offer

For this step you must first create a stream in the affiliate network TerraLeads. After that is done, go to the tab "Offers" - "Create offer" and specify the desired options:
1. Vertical;
2. Group;
3. Name;
4. Your stream link from TerraLeads;

In the second box "Target setting" set the necessary distribution of traffic conditions. In our case it is mobile and desktop traffic.

Done. Now we have a campaign link.

Let’s do a test order through our link to make sure that everything is working properly.
Here is your order in Terraleads statistics:

Below you can see that status of lead was being changed during processing in AdsBridge report by conversion:

As you can see, everything is working properly. So you can freely send traffic.

And now a little bit of information about bonuses. TerraLeads promo code gives 25% discount on the tariff "Professional" for one month. To get it, just enter a promo code "TerraLeads25" when choosing the tariff.

Join Terraleads and feel at ease in any corner of the world!

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4 rules for passing the moderation of offers in Google Adwords

Based on the internal statistics of TerraLeads, we can see that contextual advertising plays a significant role and continues to grow strongly for all traffic coming from Europe. However, many media buyers face the challenge of "locking their account". Our partner Dobroslav has agreed to open his own secrets, how to pass the moderation process in Google Adwords.

I have come to media buying from the usual contextual advertising. Before that, I’ve heard a lot of information, which confused me: Adwords bans all media buyers, successful advertising campaigns can only be carried out through the use of dirty tricks like "cloaking" etc. But no one talks about how to advertise in a totally legal way. You must agree that it’s a real pleasure to work safely and be sure that tomorrow your account will not be blocked without any explanation.

Rule №1 Do not promote dubious products

Google has certain rules of advertising. You should not just flip through the rules but read them a couple of times. Now I am going to tell you how you should check the products that are allowed by Google.

Take 3-5 products you are going to send traffic to. Prepare 10 basic keyword queries for each of them in the appropriate language of the country you are going to advertise in. Then, using IP of that country, do Google (remind that in each country Google Search has different domain names, for example google.es) each of this 50 queries. A lot of your keyword queries will be used by competitors, so you should visit their sites to review their codes. After we’ve made sure that the content was downloaded not through Iframe or cloaking, then your products from the same category will be allowed by Google. The best option is if among the advertisers there are major players, such as Aliexpress. So your products will be allowed and easy to advertise.

Rule №2 Have access to advertised websites

Almost all of my campaigns were blocked either immediately or within 3 days after. Consequently, you will have to make changes to your sites and do it quite often. The main thing is not to delay it, no matter who will do it: you or the support service of your network.

Rule №3 Be patient

Be prepared that the site will get unblocked not immediately, only after 3 - 5 notifications. Right after the lock, you'll get an e-mail, containing a text with general information and a link, which leads to the rules every user must abide. My advice: under each review write a disclaimer in a given language "The results from the use of this product may vary depending on the individual characteristics of the organism". Also, you ought to replace all phrases, which have specific numbers to the common phrases. For example, the phrase "After 2 weeks of using you will 100% get rid of acne" could be replaced by "Using this product, you quickly get rid of acne" or "Guaranteed results in 95% of cases" by "Wonderful results". After the first changes I thought that the conversion will fall heavily and campaign will go down, but practice has shown that conversion has not changed.

After making changes, send email to the support with all information about adjustments you have made on the site. To get the response quicker, just give them a call. Practice has shown that after calling the support team reacts much faster.

Rule №4 Be polite

Sites like Google, Facebook, Youtube, and others have the right to block users’ accounts without any explanation. Therefore (if I understand it correct), any Google’s manager can block you based on their own reasons, but formally state the reason of you being rude or using foul language. Therefore, do not forget to write greetings in each letter, as well as phrases, such as "Thank you in advance" and "Best regards" at the end of the letter. As at the end of the day you will get the email that will enable you to make profit.

I hope these simple rules will be of great use for you and you will enjoy your profitable cooperation with the TerraLeads CPA Hub.

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