Bay Area Spotlight: @OfficialYID Preaches To The Masses In “Love Me Back”

Listening to your OGs can save you a lot of trouble. These are people who’ve experienced what your either living in, pretending to be a part of, or what you’re currently involved in but unaware of the potential outcomes. They’re usually the most grizzled of veterans, old in age, yet wise and compassionate in their teachings. YID is the latest in this line of street veterans, but he’s much younger than his lyricism makes him appear. On his new track “Love Me Back,” his street life past and future are bared for all to see in a somber, perplexing listen about the dangers of this kind of lifestyle. His raps are powerful and plain; a conscious choice to show what lies in his heart without any gimmicks.

The visual reaffirms this straight-forward approach. There aren’t any foreign cars or naked women; it’s just YID, a chair, and a stern-telling to the camera. If you’ve ever had questions about the street life or would like to know what truly comes with it, we feel like YID’s new video will be exactly what you need to see.

Cookie Money gets reflective on “Came Up”

The “Started from the bottom” narrative of hip-hop will never get old. The genre, founded as a response to disco music but eventually would become a culture for the downtrodden, embraces the story because so many of us come from similar upbringings. Oakland, CA’s Cookie Money is someone that embodies this narrative, coming from the bottom and he’s rapidly headed towards success. On his new single “Came Up” he looks back at his journey and his doubters. Now, he can do doughnuts in expensive cars because he can afford to. His money’s good, he’s happy, and he’s coming up. What more could one ask for?

Stunna Girl is a sexy, dangerous femme fatale in “On The Record”

The first thing that you’ll notice about Sacramento’s Stunna Girl is that she’s high class like Saweetie, but violent like Cuban Doll. She’s an interesting character and her music incorporates these extremes smartly, enough to make her particular glitzy brand of trap music have more substance than one would initially expect. Her new single “On The Record” is a certified smash, the visual helping to make her sex appeal more easily understood by the general public. Both the song and the video are great extensions of her personality and we can’t wait to see more of her.

If you watch SandMan’s “On The Scale,” don’t watch it at work

Sandman traveled to a strip club and filmed “On The Scale,” a hard-hitting new track from the Detroit native. The song itself is a captivating listen, his suprisingly calm delivery being at odds with the visual aesthetic on display. And that aesthetic consists of booty, lots of booty. So much, in fact, that you may not see the same set of glutes twice. But the song is clearly built for strip club play, so it’s great that the visual reinforces that focus.