PSFK Conference NYC 2009 Agenda: Updated!

We’re excited to announce our (nearly) finalized agenda for PSFK Conference NYC 2009. As we’ve mentioned, in addition to speakers and panel discussions, we will be featuring show-and-tells of a few of our favorite ideas and innovations, PSFK-curated inspiration snapshots, and a curated exhibition by RENTAL. Haven’t bought your tickets yet? Why not do it now…

What follows is our up-to-date agenda. Check our conference site for further updates.

AGENDA

Every day PSFK publishes inspirational creative ideas and examples of cultural and business change on our news site PSFK.com. For our conference we have identified the most pressing trends that creative professionals need to be most-informed about – and curated a day of presentations and discussions to share inspiration and ideas on these topics.

9.00 DOORS OPEN / REGISTRATION

9.40 WELCOME
PSFK founder Piers Fawkes welcomes the audience.

9.50 TALK: WHEN IDEAS CREATE GOOD
While many of us are determined to make better products, services and experiences there are many challenges and potential pitfalls along the way. Graham Hill (TreeHugger) will share the best, high-impact green products and services available today, and what we can learn from their unique stories of development.

10.20 PANEL: BUILDING HEALTHY BRANDS WITH HEART
How do you change the status quo in industries where change is not considered a good idea? Two emerging New York-based brands seek to alter the way we think about medicine — from routine doctor’s visits to first-aid. Colin Nagy (PSFK/Attention) speaks with Richard Fine (Help Remedies) and Jay Parkinson & Sean Khozin (Hello Health) to discuss the vision for their respective brands, as well as their insights on the healthcare industry as a whole. 11.00 tbc

11.20 TALK: THIS PLATFORM CALLED EVERYDAY LIFE
Like wildlife, viruses, and gold, mobile technologies don’t recognize boundaries – least of all the ones we’re using to distinguish “digital” from “real”. Kevin Slavin (Area/Code) reveals the latest trends driven by mobile technology.

11.50 PANEL: RECONNECT
David Pinter (PSFK) leads a panel as it looks at how sustainable, economic and social conscience are driving the design of new products and services. Panel includes senior experts across industries including Sarah Beatty (Green Depot), Simon Collins (Parsons), Ryan Jacoby (IDEO) and Matthew Lusk (Hecho, Inc).

12:30 LUNCH

12.45 SHOW & TELL 1: FOURSQUARE LAUNCH

Dennis Crowley presents his new mobile social application, foursquare.

1.05 HOW AGENCIES MAKE THINGS BETTER - Sponsored by Wolff Olins

1.35 SHOW & TELL 2: MWM GRAPHICS
Artist and designer Matt W. Moore (MWM Graphics) presents his popular work, explains the development of his style and shares his inspirations.

2.00 PANEL: NEW IDEA AGENCIES
Creative agencies are making more products and services to launch direct to market rather than through their clients. Moderated by Danielle Sacks (Fast Company), panelists including Bart Haney (fuseproject), Carl Johnson (Anomaly), Ben Malbon (BBH Labs) and Robbie Vitrano (Trumpet)will discuss the pursuit of intellectual property by forward-thinking companies and the motivations behind this movement.

2.40 PANEL: NEW YORK NEW MEDIA
In New York and around the world, publishers small and large are altering the way we understand and consume content. Christine Huang (PSFK) sits down with Edward Felsenthal (The Daily Beast) in a discussion about the major changes taking place in publishing and the learnings his digital publication has uncovered in its early stages.

3.20 COFFEE

3.50 PANEL: OPEN TO CHANGE
A panel led by Florian Peter (CScout) discusses how creators and the community openly come together to develop new thinking and make ideas happen. John Geraci (Outside.in), Scott Heiferman (Meetup), Avner Ronen (boxee) and Domenico Vitale (PI&C) will explain how you can leverage open communities to develop new products, services and experiences for the benefit of everybody concerned.

4.30 TALK: CITY AS CANVAS In this talk, Marc & Sara Schiller (Wooster Collective) explore the art of altering and adjusting public space to make it more “livable” and creative. They’ll discuss the effect of street art on our perception of the city and the motivation of its creators to enrich – not deface – their surroundings.