Paulo Gabriel Creates a Slew of Potential Graphics for Frozen Treats

Equally as fun as eating ice cream is looking at ice cream logos and these quirky graphics by Paulo Gabriel are sure to satisfy your eyes and make you wish you had the cold dessert right in front of you.

Paulo Gabriel is a 26-year-old graphic designer who is currently based in Brazil. In this collection, he draws a bunch of potential designs that are simplistic yet almost delectable themselves. Gabriel utilizes a variety of illustration styles which hearken back to a '60s aesthetic and I have to say, I would be proud to use any of these logos if I owned an ice cream company.

Implications - With the ever-changing economic and technological front frustrating North American citizenry, consumers are responding more positively to simplistic designs as it evokes feelings of serenity. Corporations looking to satiate consumer desire for life stability may consider releasing a line of relaxation products to combat the stresses of modernity.