The exclusive alternative poster for Bad Milo

by Matt Singer

Our own Keith Phipps wrote a great piecetoday about “the underselling of the movies.” You should go read the entire thing, but essentially Keith was talking about the lost art of beautiful movie marketing, particularly in posters, which have devolved from gorgeous, unique illustrations like Warren Beatty’s Heaven Can Waitto clichéd hero poses like Gore Verbinski’s The Lone Ranger. “That might explain,” he wrote, “why a cottage industry has sprouted up around creating better options than the official posters.”

Here’s a nice example of what he’s talking about. Jacob Vaughn’s new horror comedy Bad Milo, which is now available on iTunes and video on demand and opens in theaters on October 4, already had a solid poster based on a still from the film, but now it also has a fabulous (and slightly more fanciful) alternative poster, which we’re very pleased to première for you exclusively right now. Take a look:

See now that’s a poster that gets your attention. To quote Jerry Maguire, “You had me at ‘skateboarding butt demons.’” (I haven’t seen Jerry Maguire in a few years, so I might be paraphrasing slightly.)

Here’s the film’s official synopsis:

“Duncan’s (Ken Marino) life is a real pain in the ass. Tormented by a manipulative, crooked boss (Patrick Warburton), a nagging mother (Mary Kay Place), a deadbeat new age dad (Stephen Root), and a sweet, yet pressuring, wife (Gillian Jacobs), his mounting stress starts to trigger an insufferable gastrointestinal reaction. Out of ideas and at the end of his rope, Duncan seeks the help of a hypnotherapist (Peter Stormare), who helps him discover the root of his unusual stomach pain: a pintsized demon living in his intestine that, triggered by excessive anxiety, forces its way out and slaughters the people who have angered him. Out of fear that his intestinal gremlin may target its wrath on the wrong person, Duncan attempts to befriend it, naming it Milo and indulging it to keep its seemingly insatiable appetite at bay.”

For more info on Bad Milo, go to the film’s Facebook page or official website. And let’s have more good looking movie posters like this one, please.