So I was going to do a post bout the Afghan soldier evacuation and the $500 million in planned aid to Pakistan. Then I saw this, a fan made video turned advertisement on Apple’s website touting another use for their titular iPad.

Ignoring the fact that the iPad is pretty much a glorified, expanded iPhone–a less sophisticated computer with a touch screen–this ad takes the cake in Apple consumer pretentiousness.

Effectively touting how you can use velcro to suspend an iPad anywhere in the home/car/work, the ad re-makes the wheel when you remember that it’s just as easy to prop the damn thing up without needing to place velcro all over the house.

The highlight of the video comes as a user places the gizmo on velcro placed on the wall. Not only would two black bars look fucking ugly on the wall when it’s not covered, but this idiot is using the iPad as a picture frame.

Umm … define “take over our lives”. I would make the claim that we already have become slaves to technology … unless you mean this in the literal sense, and envision either a Terminator or Matrix-like future.

I interpreted the video as a kind of tounge-in-cheek artistic expression of taking cutting-edge and “primitive” technology, and then spinning them out to the absurd. After all, the tagline in the video stated “This is an exploration of what is possible, not necessarily what is practical.” Besides, this wasn’t Apple doing this – this was just one guy making a tribute video.

I think someone’s just angry because their mom didn’t get them an iPad for their birthday …