Jon Taffer, star of Paramount Network’s “Bar Rescue,” is an expert in the hospitality industry. He has owned 17 of his own businesses, consulted for international brands like Ritz-Carlton Hotels, TGI Fridays and Anheuser-Busch and renovated over 150 small businesses on “Bar Rescue.”

For Taffer, the author of “Don’t Bullsh– Yourself!: Crush the Excuses That Are Holding You Back,” a key for achieving that success was learning how to keep a cool head under pressure.

That’s because creating stress, conflict and crisis is a strategy often used in business, Taffer tells CNBC Make It and, to succeed, you’ll need to master techniques that let you stay in control.