It's overdue, no question. There are things that are more crucial to the core experience - the ability to customise rosters doesn't mean much if the rest of the game isn't enjoyable to play - but it does need to return.

I'm sick of this. I don't care how good the game is, I'm not playing until we get this feature. The Nba Live team had a whole year off and this is probably the second most requested feature and they still continue to ignore it. This just shows they haven't changed. You say your main priority is to listen to the fans but somehow this never gets addressed.

Player movement (trading and a free agent pool), lineup re-ordering, and player editing/creation would be sufficient for a start. Custom teams and some of the other fancier functions could certainly wait, as the basics are what we need the most.

EA Canada had way more features and access in the game compared to Orlando, and they switched up the game every year. They either don't want it in the game, or don't want us to have access to their game. I also believe everything is tied together in this game (judging by my sliders experiments) so editing ratings could probably do some damage lol. They did add a new slider in Live 18 though, it was for making standing close shots I believe, but that's all I seen was different in the menu screen.

It could be the way the UI is designed, or something else under the hood. The PS4/X1 version of NBA 2K14 suffered from that, including the limitations to roster editing in that game; the way the interface was programmed, it really messed a few things up. That's one of the reasons it changed in NBA 2K15 and beyond. Could be a similar situation with the current incarnation of NBA Live, but they do need to listen to fan feedback on this one and find a way to do it.