Motorola today in China introduced SHOP4APPS (or Zhi-Jian-Yuan, which means "Place for Apps Wisdom" in Chinese), Motorola's store for Android applications, which makes it easy to discover, purchase, and download applications designed to customize Android-based Motorola phones in China. SHOP4APPS will be available on new Motorola smartphones in China starting in time for Chinese New Year. Motorola additionally announced a new feature on their Android handsets enabling users to customize their Android devices by selecting their own search provider. Users will be able to select their search experience from a number of providers including Baidu and others, with whom Motorola has signed strategic agreements.

With SHOP4APPS and the ability for users to select their apps and search services, Motorola is providing China consumers with the ability to personalize their mobile device experiences. The store will support the open Android ecosystem and will be offered to other manufacturers or partners in China for license. SHOP4APPS additionally gives developers a seamless path to promote their applications in the market through MOTODEV, Motorola?s global developer program, and through other Android development ecosystems. Developers can begin immediately to submit their Android applications for ingestion into the SHOP4APPS store in China at http://developer.motorola.com

SHOP4APPS is an extremely flexible applications delivery platform. Some of the key features within SHOP4APPS include:

* Discover apps tailored for you. SHOP4APPS can be easily tailored to present the user with applications that will be most meaningful for them based on their existing preferences, region and carrier.

* Download or Purchase Once. Keep It Forever. Purchased apps get stored in your personal storage area called ?My Locker,? making switching handsets or restoring applications seamless and easy.

* Promote your Innovation. For developers, SHOP4APPS is an easy and effective way to showcase, sell and distribute their applications for Android-based devices in China. SHOP4APPS offers developers an innovative set of resources, starting with tools for testing their applications, as well as marketing and promotional tools for marketing their applications to the end-user.

SHOP4APPS and search capabilities through Baidu and others will be available in China, starting in time for Chinese New Year, through either pre-load on a device or through over-the-air updates for devices already in market.