Corporate

Why "Vimy"?

Corporate

Vimy takes it names from Vimy Ridge, in northern France, the site of the famous “Battle of Vimy Ridge” which took place on 9-12 April 1917 during World War 1. The ridge had been held by the Germans since the beginning of the war and British and French attempts to retake it had cost 200,000 casualties. The Battle of Vimy Ridge was won by the Canadian Corps against deeply entrenched German forces but at a cost of 10,602 casualties including 3,598 killed.

The Battle was a significant victory for the Canadian Corps, not only cementing their place as elite troops, but also marking Canada’s ‘coming of age’ and its true unification as a nation. Its importance in defining Canada as a truly independent nation can be compared to the importance of Gallipoli to Australia. After Vimy, “to be British was not enough; we were Canadian and could do a good job of paddling our own canoe” (F. F. Worthington, 1967). Both the Canadian Corps and the ANZACs formed the vanguard of the offensive in the final one hundred days of the Great War.

The name is a nod to Vimy Managing Director Mike Young’s Canadian heritage. One of his relatives was killed on the first day of the battle. Many years later Mike served in the Canadian Army Reserve’s Princess of Wales Own Regiment, which had played an important role at Vimy Ridge.

"The Battle of Vimy Ridge is famous in Canada for bringing the country together - it was the first time all four divisions of the Canadian army fought together and was characterised by unity, co-operation, ingenuity, preparation, planning, flexibility and of course courage," Mike said.

"We think these are values that fit well with what we are working to achieve at the Mulga Rock Project."

Vimy Ridge Memorial, France

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