Skittles Releases White Candies For Pride Month, And Internet’s Reaction Is Not What They Expected

If you walk into your local convenience store and notice that the packs of Skittles have turned white, don’t worry, you’re not tripping out, because for the second year running, Mars has ditched the iconic Skittles rainbow in honor of Pride Month.

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“Only one rainbow matters this pride. Give the rainbow, taste the rainbow,” explains the back of the white Skittles bag. And as you can see below, it isn’t just the packaging that’s lost its color – the Skittles are all white too! Great fun if you like a bit of mystery in your candy; not so much fun if you hate a particular flavour. The vibrant confectionery first ditched its colors for 2016 London Pride, but while many people consider it to be a fun and harmless marketing campaign, not everybody agrees, and some have even complained that it’s racist. What do you think? Let us know in the comments below.

Skittles has decided to ditch the famous rainbow in honor of pride month

Kevin Ange no, it's not always about LGBT. But it will be about LGBT as long as biggots like you will force their faith in our throat just because you think that there is only one vision of the world : yours.

Actually, in today's world it's quite the reverse. And very hypocritical. I never force my faith onto anyone, I spend most of my free time volunteering and helping those in need. At my workplace (and many of my friends of various faiths at theirs), we get unfairly criticized for our beliefs (which again we just keep to ourselves and be humble about it). If I have a cross, bible, menorah, quran, etc. on my desk... people will criticize and in fact get asked to take it down. However, if i have a LGBT pride flag on my desk, it's ok. Companies spend actual budget on LGBT pride stuff, but never do for faith and race diversity groups, yet they promote it as 'diversity and inclusion'. I'm sorry but if you're not going to include EVERYONE, then it's not 'diversity' and it's not 'inclusion'. The fact this is forced onto me and everyone, especially in North America, is not fair. It can't be one way or the other, it needs to be everyone or nothing for true equality.

It's rarely people with actual grievances who get upset by this. I mean I'm white so even if this was racist I'm not the target but I am disabled and while I can't fit my chair in bathroom stalls in hospitals the able bodied people in the camp that call Skittles racist are complaining that I don't get bumped to the head of the line at Disney World. They don't care about me, the LGBT+ or racial minorities; they care about articles like this giving them their fifteen minutes.

I'm seriously getting tired of this crap. Everyone getting all offended for no damn reason "omg they picked white color, white supremacists! They hate blacks!"
You can't do or say anything with white lately because you're instantly a racists who thinks "white" is more superior or whatever... Really have to think on what you say or do these days because there will always be someone offended by it, even if you're trying to do good -_-

With pigments (paints, dyes, etc), white is the absence of all colors and black is the presence of all colors. With light ((not the case here), white is the presence of all colors and black is the absence of them.

Pablo Sheldon, I'm deeply offended that you are offended and I must point out that your words indicate a great deal of micro-aggression and repressed anger, which I can extrapolate to mean that you've burped a few times in your life..... ***Am being silly****

Plus, I like white. It's clean and looks very neat. It's easy to clean (usually) because you can see where the dirt is. But I'm sure I'll get called racist or something because people are just that dense and retarded.

Oh, so are you following my every comment then, everything I ever post and say? Because apparantly this is the "only time I feel worthy of commenting". Seriously, "that's so white of you"... wtf? I don't care what race or color people are, what religion they have, what they identify as. If people are nice to me, I'll be nice to them. But all this bs about colors just needs to stop. Someone tries to make a fun campaign and they bitch about it.

It's white as in "blank canvas", not as in "white people". I understand being concerned about racism (I usually am) but this is a useless association. It's a bit like complaining about white being the default colour for paper.

Actually, all the colors combined make black. Which is why if you black on a sunny day, you're hotter- the color absorbs ALL of the colors. White, however, rejects ALL of the colors. I guess you skipped that day in physics class, huh?
Anyway, it's called a marketing ploy. The only reason the skittles aren't black is because people wouldn't wanna eat them supposedly. (I would, but I'm gothic like that.) It's just to sell more candy. I'm unconcerned here about the racial connotations because people are extra sometimes... I don't like that it's supposed to mean inclusiveness in color, but I think the whole message goes over people's heads.
Skittles without colors, are just...skittles...and if you couldn't judge until you "tasted" each person, like a skittle, then it'd be harder to judge. But it isn't that simple. People judge on size, shape, and everything else.

All the colours in PIGMENTS makes black (actually, more like a very dark brown even). All the colours in LIGHT, and in RAINBOWS, makes white, which is exactly what Karolien said. I guess you skipped THAT day in physics.

LOL Shana, you seriously going to bash me on my physics... Because you are so interested in my knowledge, I'm happy to tell you that I did not skip anything.... Maybe read my comment before you answer in such a condescending way.

Kevin Ange no, it's not always about LGBT. But it will be about LGBT as long as biggots like you will force their faith in our throat just because you think that there is only one vision of the world : yours.

Actually, in today's world it's quite the reverse. And very hypocritical. I never force my faith onto anyone, I spend most of my free time volunteering and helping those in need. At my workplace (and many of my friends of various faiths at theirs), we get unfairly criticized for our beliefs (which again we just keep to ourselves and be humble about it). If I have a cross, bible, menorah, quran, etc. on my desk... people will criticize and in fact get asked to take it down. However, if i have a LGBT pride flag on my desk, it's ok. Companies spend actual budget on LGBT pride stuff, but never do for faith and race diversity groups, yet they promote it as 'diversity and inclusion'. I'm sorry but if you're not going to include EVERYONE, then it's not 'diversity' and it's not 'inclusion'. The fact this is forced onto me and everyone, especially in North America, is not fair. It can't be one way or the other, it needs to be everyone or nothing for true equality.

It's rarely people with actual grievances who get upset by this. I mean I'm white so even if this was racist I'm not the target but I am disabled and while I can't fit my chair in bathroom stalls in hospitals the able bodied people in the camp that call Skittles racist are complaining that I don't get bumped to the head of the line at Disney World. They don't care about me, the LGBT+ or racial minorities; they care about articles like this giving them their fifteen minutes.

I'm seriously getting tired of this crap. Everyone getting all offended for no damn reason "omg they picked white color, white supremacists! They hate blacks!"
You can't do or say anything with white lately because you're instantly a racists who thinks "white" is more superior or whatever... Really have to think on what you say or do these days because there will always be someone offended by it, even if you're trying to do good -_-

With pigments (paints, dyes, etc), white is the absence of all colors and black is the presence of all colors. With light ((not the case here), white is the presence of all colors and black is the absence of them.

Pablo Sheldon, I'm deeply offended that you are offended and I must point out that your words indicate a great deal of micro-aggression and repressed anger, which I can extrapolate to mean that you've burped a few times in your life..... ***Am being silly****

Plus, I like white. It's clean and looks very neat. It's easy to clean (usually) because you can see where the dirt is. But I'm sure I'll get called racist or something because people are just that dense and retarded.

Oh, so are you following my every comment then, everything I ever post and say? Because apparantly this is the "only time I feel worthy of commenting". Seriously, "that's so white of you"... wtf? I don't care what race or color people are, what religion they have, what they identify as. If people are nice to me, I'll be nice to them. But all this bs about colors just needs to stop. Someone tries to make a fun campaign and they bitch about it.

It's white as in "blank canvas", not as in "white people". I understand being concerned about racism (I usually am) but this is a useless association. It's a bit like complaining about white being the default colour for paper.

Actually, all the colors combined make black. Which is why if you black on a sunny day, you're hotter- the color absorbs ALL of the colors. White, however, rejects ALL of the colors. I guess you skipped that day in physics class, huh?
Anyway, it's called a marketing ploy. The only reason the skittles aren't black is because people wouldn't wanna eat them supposedly. (I would, but I'm gothic like that.) It's just to sell more candy. I'm unconcerned here about the racial connotations because people are extra sometimes... I don't like that it's supposed to mean inclusiveness in color, but I think the whole message goes over people's heads.
Skittles without colors, are just...skittles...and if you couldn't judge until you "tasted" each person, like a skittle, then it'd be harder to judge. But it isn't that simple. People judge on size, shape, and everything else.

All the colours in PIGMENTS makes black (actually, more like a very dark brown even). All the colours in LIGHT, and in RAINBOWS, makes white, which is exactly what Karolien said. I guess you skipped THAT day in physics.

LOL Shana, you seriously going to bash me on my physics... Because you are so interested in my knowledge, I'm happy to tell you that I did not skip anything.... Maybe read my comment before you answer in such a condescending way.