Thursday, 25 June 2009

Talk about beauty and cosmetics and for sure, experts wouldraise the name of the world's biggest beauty and cosmetics firm,L'Oreal Group. From the world's beauty and fashion capital,Paris in France, comes the company that focuses on bringing toconsumers the best brands for skin and hair care. When it comesto perfumes, the company surely would not be left behind. ItsLancome Paris unit manufactures Lancome perfumes that are trulyamong the most patronized and loved all around the world.

Imitation, as they say, is the greatest form of compliment. Oneproof that Lancome perfumes are well received and are loved theworld over is the rampant selling of counterfeit and imitatedforms of the items.

Anti-counterfeit regulators and experts from all around theplanet identify Lancome perfumes as one of the top perfumebrands that are imitated, counterfeited and sold to the massmarket in important cities in Asia and Europe. Though theillegal transactions are harming the business, Lancome says theimitations affirm the brand's reliability and popularity.

The initial Lancome perfumes were introduced to the market in1935. It was in Brussels where the first five of the fragranceswere launched. Those fragrances were Tropiques, Bocages, Kypre,Tendre Nuit and Conquete. L'Oreal acknowledges the fact that theperfumes were what made Lancome what it is today---a famousbrand not just of perfumes but also of skincare and cosmeticsproducts. Thus, Lancome perfumes are important products and havealways been considered assets of Lancome Paris.

Through the years, Lancome perfumes were able to withstand thetests of time. After being known as a premium brand offragrances, Lancome have been among the top choices for scentsby celebrities and the opulent. Numerous fragrance lines andnames have been launched and introduced by Lancome.

Among them is Magie Noire, which is considered one of the mostcelebrated and popular women's perfumes of all times.Unfortunately, because selling the fragrances throughconventional means became challenging to the margins, Lancomedecided to start selling them through online shopping sites. Theinitiative only made the line among the most sought-after andmost priced catches.

Back to the problem of imitated and fake Lancome perfumes, thecompany is taking measures to crack down on those businessesthat propagate and distribute such items. What is moreinteresting is the fact that fake Lancome perfumes are among themost purchased. To Lancome, that means people from all acrossthe globe love the brand.

Because of high costs of buying the items, some consumersresort to buying the imitation Lancome perfumes because doing sobrings them the opportunity to enjoy and wear the premiumfragrance.

Lancome is indeed one of the most patronized perfumes that areout in the market. As fashionistas keep on buying and usingLancome cosmetics and skincare items, they surely are also outto put on their Lancome perfumes. Truly, Lancome perfumes can beclassified as among the top prides of Paris. There is no doubtabout it.