A note from Jessica, developer of California Baby®: I only use California Baby hair care products to keep my hair healthy and shiny, and now I can add a much needed natural hair gel to my lock taming arsenal! I’m a big user of California Baby Calming hair de-tangler and it helps with manageability, but I was looking for a product to keep my (sometimes wild) locks in place, and I use this CB Jelly Mousse daily to control pesky fly-a-ways and to add gentle hold. California Baby Jelly Mousse Hair Gel has 'soft hold,' which seems to be just enough. As always, scent is very important to me, I particularly love hair that smells clean and fresh. This gel adds a fragrant final touch. I love that is extremely natural, yet utterly effective, without making my hair feel sticky and hard like many hair products can.