May 2013

31 May 2013

Students from Kansas City have converted a vintage Volkswagen Karmann Ghia into an interactive car that runs on social fuel. The Karmann Ghia has initially been tinkered with and rebuilt into an electric car. Every post on social media networks helps to power the vehicle.

Here is a different take on raising awareness for Volkswagen’s Start-Stop engine technology, through a Google Chrome Store App, using facial recognition technology to detect when someone looks at or away from the screen.

24 May 2013

Roadtrip Forever is a personalised experience for you and your best friend where nothing is off limits, highlighting just what can happen if you aren’t focused on the roads as a teenager. The campaign takes users on a journey through an interactive film and Facebook experience with your best friend, to deliver a road safety message that ends with your best friends RIP post on Facebook… A new take on government messaging.

17 May 2013

Here’s a pretty cool iAd execution from Nissan to promote their new ‘Self Healing’ paint, an industry first. As readers browse through the ‘Economist’ iPad Magazine, and go to swipe past what looks like a standard car ad, readers scratch the car (complete with sound effects) a few times, before the scratches fade away and the iAd reveals it’s promoting new Self Healing paint. It’s a simple, smart execution, that ad just enough interactivity to an ad with out being over the top.

Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What do you guys think? Created by AlmapBBDO.

The problem with speed dating is it's basically organised torture. Lots of desperate people forced to sit through what seems like endless rounds of stilted conversation. A new ad for the Renault Clio changes all of that - literally putting the 'speed' into speed dating.

03 May 2013

Nissan’s latest campaign, ‘Impress With Sentra,’ is an interactive Facebook experience where fans can create and share a personalized video featuring the actor Omar Epps. To help them make a powerful first impression, they will be provided with a glowing introduction.