Liquid Pictures' Atlanta Studio Becomes Imagination Brewery

(July 30, 2001)

Liquid Pictures, the award-winning digital image creation studio recognized as a leader in the creative community, is changing its name to Imagination Brewery. The new name reflects Imagination Brewery's desire to showcase its unique artistic abilities to a growing list of national clients. The studio combines photography, illustration, photomontage and high-end retouching to create custom images for use in a variety of media.

"Our new name will help distinguish our talents and convey our ability to turn our clients' creative vision into reality," said Mike Bailey, studio director, Imagination Brewery. "By combining the best photographers, digital artists and illustrators in the industry, we can take any concept or idea and brew it into a compelling image, limited only by the imagination."

Imagination Brewery takes image creation to a new level, far beyond the limitations of traditional photographers and illustrators working independently. The studio has the ability to seamlessly integrate a variety of artistic processes -- such as photography, illustration and retouching -- to create an image. Imagination Brewery's unique approach to image creation, as well as its caliber of talent and client service has helped the studio expand beyond the Southeast. "As our list of regional and national clients continues to grow," said Bailey, "we remain focused on preserving our unique processes, boutique culture and creative personality."

Through its multiple agency and corporate clients, Imagination Brewery has contributed to advertisements for prominent national accounts, such as CNN, Porsche, Ritz Carlton, Coca-Cola, Philips and The Limited Group. The studio has also won several awards, including "Best of Show" at the 2001 and 1999 Addy Atlanta Awards. BBDO South, Crispin Porter, Austin Kelly, Carmichael Lynch and J. Walter Thompson are among the shop's roster of agency clients.

Established in 1996 as Liquid Pictures, Imagination Brewery specializes in image creation, digital and conventional illustration and photography. The studio is located at 957 West Marietta Street in midtown Atlanta. For more information, visit www.imaginationbrewery.com