The city conducted a survey earlier this year to judge interest in the program. About 3,500 people expressed interest. Those folks were then sent a contract. But only 1,446 had signed the contract and returned it by an extended deadline earlier this month.

The projected cost of the program with full participation, or 2,000 to 3,000 subscribers, would have been $5.57 to $7.35 per month.

With the 1,446 contracts, the program would have cost customers an estimated $9.40 per month.