Search Engine Marketing - SEM and SEO

Search Engine Marketing and Optimization - SEM and SEO

How a website is ranked with search engines such as Google, Yahoo and Bing depends on more 100 important factors. The exact composition is a closely
held secret.

Search Engine Optimization (SEO) is the intended structural and visual design of a website in order for the site to be ranked well with search engines. That means, if a people service the Internet and
search for a specific term, the optimized site should rank ahead of others. Search Engine Marketing (SEM) is
a marketing campaign for a website with search engines. Optimizing a site is not sufficient to be ranked with engines, one has to make sure people can find the site and promote it to the engines.

Benefits

A good ranking with the search engines carries a whole
range of benefits:

More traffic to a website - moreover, the visitors already have an interest in the subject relating to the content of the site.

Long-term effects - a well-optimized site can stay on top of the search engines for a long time or forever.

Improvement of the Corporate Identity respectively the
credibility of a website project.

Cost-efficient

Consulting

Within a short period of time, we can determine how quickly a site can be optimized and ranked well with the search engines.

Unless you compete with Coca Cola for Soft drinks or Porsche for sports vehicles, improving the visibility of a site usually possible.