Today playing the theme of the American ban, which has generated greater success in the marketing of alcohol in United States - and not only the traditional American bourbon: whisky, gin, vodka, rum,..., anything that could be mixed in a cocktail-representing a reverse or probably, well studied reverse psychology solution. Thanks to Google Ngram Viewer is has been able to study in depth the effect of this prohibition: using the term "coctel" Google shows as the number of publications - or occurrence of this word in the publications, - to be more precise, alcohol-related increased in the period of time that the ban came into force. The term "Cocktail" was appearing more often in books, magazines and newspapers and increase the percentage of the same, 1920 the appearance of the mentioned term had increased by 150%, from 1920 to 1930 1000% and by 1945 had increased by 1200%.In short, the term cocktail increases its presence in publications of all kinds, this action generates a success in alcohol never thought of United States. They managed to awaken the curiosity of people who would have not shown any interest in this type of beverages in another situation. The forbidden has always represented a hidden attraction to humans and this case is no exception, distillates have positioned themselves as one banned and doubly enjoyed connoisseurs taste. I guess then that the cocktail lovers should thank this prohibition generada en United States, since without it probably not you could enjoy as we do today of one of the infinite and delicious combinations of cocktails prepared in the best way. Arising as a discreet way to enjoy the drink, today its variety and quality made cocktails to involve most of the consumption of spirits.