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Posts Tagged ‘small business marketing’

Are you one of the many retail business owners who tend to accept that summer time can be a bit slow for your business? After all, the sun’s out, folks are heading off on vacation, after July 4 there are no big national holidays for weeks and chances are that you and or your employees have summer holiday plans too. But the summer – which officially runs from June 21 to September 22 th

You keep hearing it, you keep reading it. When developing a content marketing strategy you need to get visual, in a big way. However, you find it hard to spare the time and resources needed to keep your current content marketing efforts going, let alone add more hours and expense into the mix creating image cards, memes, GIFs, infographics and the half dozen other forms of visual content you’

Retail businesses exist to make money. Retail business marketing exists to help make that happen. With this in mind then, the concept of launching a campaign to offer a freebie may seem like a strange idea. Why would a retail business – especially a smaller one – even consider devoting time and resources to giving away something that they could be charging for? And yet businesses large and

Many businesses make use of both email marketing and social media marketing as components of their overall marketing plan, and rather sensibly so. Usually they are seen as totally separate entities; social media as a top-of-the-funnel engagement platform and email as the next step, taking over once leads have been generated. There are however ways to combine the two marketing practices to improve

Instagram, as a social media marketing platform, is still, for many, a hot prospect, especially for those with products to sell. So, in order to try to gain extra visibility, it can be tempting to buy a few fans, just to give you account a quick boost. But is it a good idea? Hootsuite set up an account especially so they c

Having a website is, as most businesses have now realized, a must, no matter what niche the company operates in. Almost as important is having a website that is up to date, one that meets both the expectations of the often-fickle search engines and is appealing and intuitive for human visitors to make use of as well. And this is where some businesses are really falling short. Having made a one-tim

If you follow SEO best practice news at all – and you really should – you will have heard about Google’s latest crusade; a ‘war’ on pop-ups. Directed mainly at the mobile space, Google has begun actively penalizing sites who, in their words display “intrusive interstitials” – aka pop-ups.

This has left some website owners and managers rather upset, as they h

Although such things have always been important, ensuring that customers are offered a seamless, but secure, online checkout is a must for any online retailer. However, according to a survey and report from American Express, many are failing to do all they could to achieve this goal. Is your business one of them? Read on to find out.

For better or worse, most people are, to be honest, pretty attached to their mobile devices these days. Where they go, so does their smartphone, and the amount of time the average consumer spends on the Internet via their PC is declining all the time as a result.

One big piece of ‘fallout’ from this has been Google – and other search engines – are ever increasing focus on

It may not seem like it, but Facebook Pages have been around for ten years now, debuting in November 2007. Times have sure changed since then. Back in 2007 George W. Bush was still in the White House, Amazon was still considered a bookseller (!) and the most popular show on US TV was American Idol.

Over the last ten years Facebook has grown and changed in leaps and bounds, and the ways Pages funct