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"For us, it is business as usual, and we will make it clear in two A3 posters on our windows."

The bold plans for Guildhall Dining Quarter Phase II were revealed by Aviva this week. WHSmith will be drastically reduced in size and restaurants, cafes and a bowling alley would occupy three floors at the rear of the shopping centre.

Exeter's Oggy Oggy Pasty Co

A planning statement reads: "Aviva’s development objectives are to improve the long-term economic viability and success of the Guildhall Shopping Centre.

"It is envisaged that the proposals will attract further customers to the centre and to the City and strengthen the City centre’s evening economy.

The L-Shaped Oggy Oggy unit is shown in plans as being split into three units which flow into space created by the downsizing of WHSmith

"Aviva’s original aspiration to create a ‘best in class’ retail and leisure destination was to further enhance that which Exeter has to offer and develop the sort of space that innovative and attractive retail and leisure brands require.

"Proposals for Phase Two seek to build on this ambition and will further consolidate the Guildhall Shopping Centre as a true ‘destination’."