The National Basketball Association (NBA) has named Starcom Mediavest Group (SMG) as its media-buying and planning agency. Previously, the league worked with Media Storm. SMG will work with Translation, which won the league’s creative agency account in December. The NBA's ad budget was $135.8 million in 2014, up from $93.6 million ...

FCB has been selected for global advertising duties by the Hero Group, a Swiss-based international food company after a formal review. The company’s brands include Betty Crocker, Cake Mate, Organix, Beech-Nut and others, although FCB will work on just the Hero "masterbrand" products. It operates in over 30 countries where ...

Zurich-based Aryzta, the owner of Otis Spunkmeyer, the food service and fundraising cookie brand, has hired ad agency Nail Communications to launch its new line of baked treats as part of a strategy to increase its retail presence. The account was awarded after a formal review. “We’re not only expanding ...

WE ARE Pi has been awarded the RTL Z financial news channel account, based on the agency's partnership with TED Conferences. The Amsterdam-based agency will handle TV, print, digital, social media, and events to support the September 2015 relaunch.

Solve's current client Lactalis awarded the agency its Black Diamond cheese brand without a review. The agency's work will span strategic positioning, design and consumer communications. "We're delighted to expand our relationship with Lactalis," said John Colasanti, CEO of Solve. "Black Diamond aged cheddar is a crown jewel within their ...

Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways named Starcom, as its global media agency, following a review. Consolidated work will be managed from Starcom's offices in the United Arab Emirates, Germany, Italy, India and London. "Starcom demonstrated that they fully understand the emerging media ...

SodaStream International tapped Dallas-based agency Commerce House to create a TV campaign aimed at repositioning the in-home carbonator. The company is addressing the dilemma of sugary and artificially flavored beverages by focusing on sparkling water made to order by consumers. The agency will create a campaign repositioning the company from ...

NRG Energy tapped Droga5 New York as its agency of record, charged with promoting the NRG brand, expanding its social presence, and creating a campaign for its home solar division. "NRG needed a strategic partner that could help ignite a real conversation about energy beyond our industry," said Sicily Dickenson, ...

Bulova Corporation tapped Mediassociates to handle media planning, buying and campaign optimization. First work will include improving Bulova's digital advertising. "We are extremely proud to help Bulova, one of the world's leading brands, continue to grow in the U.S.," said Scott Brunjes, CEO and president of Mediassociates. Bulova spent $3.1 ...

Following an RFP, KBS Toronto was named agency of record for the Mount Sinai Hospital Foundation, part of Sinai Health System. Cause Company, KBS's cause-related marketing division, will lead strategy and creative. KBS Cause Company will introduce residents to the new Sinai Health System brand and support the public launch ...