Whether you’re sending an email for the first time to a prospect, of if they’ve been on your list for years, if it isn’t opened, the marketing effort quickly collapses. Your open rates largely depend on the subject line, so let’s take a look at what subject line themes get clicked on.

1) Benefit To Me. When you’re struggling to figure out what to put in the subject line, put yourself in your prospects shoes and ask, What’s the benefit I’ll get ...