Friday, June 8, 2012

Design & branding agency Very Inc. reached out earlier this year to commission a custom library of imagery; a brand refresh they were working on for New York based Genesis10. Established in 1999 and growing at a rate of over 30%
each year, Genesis10 has established itself as one of the country's
premiere management consulting companies.

Soon after the initial call, we began discussing the desired look and feel; how we could set our visuals apart from stock imagery that often accompanies the branding of businesses such as this. The shoot comprised of talent taking the role of Genesis10 consultants interacting in a variety of office settings.

The creatives at Very were great to partner with at every step. On the day of production they were collaborative and really trusted our instincts and suggestions to shape the look and feel of each scene. It's always a refreshing challenge to build a library from scratch; an entirely different experience than shooting a few images to add to a preexisting body of work. Having the freedom to roam amid a space with great lines, light, and talent that requires a subtle direction provided all the elements necessary to tie together another successful production.