A new high speed E.I. 500*1motion picture color negative film
offering high color saturation and high contrastETERNA Vivid 500Producing sharp,color-intensive images even in night or room scenes

FUJIFILM Corporation is pleased to announce the introduction of ETERNA Vivid*2 500,a new tungstentype
motion picture color negative film (E.I. 500; 35mm/16mm) formulated to offer high color saturation
and high contrast. ETERNA Vivid 500 is the newest member of the Fujifilm ETERNA family of motion
picture color negative films.

With the efficient work of Fujifilm's proprietary grain and coupler technology,the newest member of the
ETERNA family,“ETERNA Vivid 500” delivers the high color saturation and high contrast with its high
speed of E.I. 500. As ETERNA Vivid 500 shares the same gradation and color saturation characteristics
with ETERNA Vivid 160,which is popular for intensity and translucence,the seamless use of these two
types is possible. With ETERNA Vivid 500,distinctive and crisp images of ranging from day scenes to
night scenes can be reproduced.

All films in the ETERNA family are characterized by their ability to reproduce natural skin tones and
grays in under-to over-exposed conditions. In addition to these characteristics, as ETERNA Vivid 500 is
designed to provide high contrast and high color saturation, it reproduces crisp images, intense and
translucent colors, and deep blacks, enabling a wide range of expressive dramatic effects.

Optimization of orange mask density and sharpness balance contribute to enhanced image quality for film
scanning or direct telecine transfer of images from negative film to videotape, making this newest
addition to the ETERNA lineup well suited for commercials and other motion picture production utilizing
the latest advanced digital technologies.

Fujifilm aims to contribute to motion picture production by actively engaging in the development of new
additions to the ETERNA family and other motion picture films and providing a wide range of highquality
imaging products.

*1 E.I.
Exposure Index. For example, E.I. 500 is equivalent to the speed of ISO 500.

*2 ETERNA Vivid
Based on the word “eternal,” the ETERNA designation embodies the hope that creators will use this motion picture color negative film series to
create works that will be remembered forever.
“Vivid” means bright, intense, and brilliant, and was selected as the product name for this newest addition to the ETERNA family, characterized
by high-contrast, highly saturated translucent film images.

*3 Super Nano-structured ∑ Grain Technology
This technology precisely controls the light-sensitive structure of the silver-halide grain to nano-scale, resulting in extremely fine silver halide
grain. With photons generated by exposure to light concentrated in the photosensitive nucleus via electron accumulators, the grain is designed
with a precise electro accumulator structure that efficiently concentrates photons to form the latent image. The grain configuration is precisely
engineered to a thickness that minimizes reflections, effectively limiting dispersion of light and enhancing sharpness.

*4 Super-Efficient Coupler Technology
A yellow coupler has been developed for enhanced color formation effect during processing. This highly efficient color formation makes it
possible to create a thinner layer of emulsion, minimizing dispersion of light and creating crisp, clear images with little distortion.

*5 Super-Efficient DIR-Coupler Technology
This is the technology which employs DIR Couplers in order to control the image formation process by releasing development inhibitors during
development and produce improved definition and color reproduction. DIR couplers work effectively with the Super Nano-structured ∑ Grain,
resulting in further enhancements in color and sharpness.