Independent research with over 700 professional services firms proves that the #1 source of new business is “Making warm calls to existing clients” – and #2 and #3 are “Speaking at conferences and trade shows” and “Running our own seminars and events” yet if yours is like the majority of firms, you haven’t yet cracked the code on how to make this work for YOUR people to attract YOUR clients.

More research shows that 52-72% of B2B professional services BUYERS are willing to switch to new service providers across a spectrum of specialties. (Wellesley Hills Group, What’s Working in Lead Generation professional services market study)

Meaning: You’re always ONE good presentation away from closing new business.

...and in my experience working with clients like this, it does NOT take a huge amount of work; small, targeted shifts in your packaging, promotion, messaging, and followup makes all the difference (which we nail down for you in this program) and then the floodgates open for your speaking success!

Last Word: Marketing Skills vs. Presentation Skills

A decent presentation built for marketing and sales results will outperform a brilliant presentation built for a “standing ovation” or praise from your local Toastmaster’s club or high marks from a presentation skills coach.

Bottom line: I don’t care if you become a great speaker. I do very much care that you become a good speaker who consistently generates more leads, better prospects, and bigger sales each time you present in front of a roomful of potential buyers.

What do you think? Fire off some thoughts, comments, or questions in the COMMENTS section below. Let's talk about this one...