We are absolutely floored by JLO's performance in the LIV SB...

Yes, she's 50 and she's amazing. But... one is not enough and she can't be the ONLY standard we use to measure women over 50... or people over 50 in general. We need everyone to recognize that our contributions at 50+ include our expertise, willingness to work hard and, yes, experience.

We salute JLO... but let's make everyone aware: Ageism is as corrosive as any other bias. However, its much more invisible. Let's fight it.

We will make our message simple and our voice heard

Age discrimination is as illegal and corrosive as all other discriminations. A person doesn't have to justify their age pretty much the way we don't have to justify our gender, religion, sexual orientation or skin color. All mindless discrimination is bad. Age happens to be illegal too. Fight back, make your voice heard!