These papers illustrate concrete ways in which historical archaeological resources and projects can become known to wider audiences with appropriate messages of heritage values, resource preservation and study, and excitement of proper discovery. The papers claim that the media, newspapers, and other researchers are the pipeline to citizens and their feelings, opinions, and interests. Papers in this collection include: (1) "Best Foot Forward: Relationships with Public Affairs/Media Professionals" (Roger E. Kelly); (2) "Excavation and the Public Perception: A Sensible Approach to Effective Media Coverage" (David Gerald Orr); (3) "Baltimore's Magnificent Media Machine" (Elizabeth Anderson Comer; Lawrence L. Baker); (4) "Programmed Mass Education through the Media: A Case Study of the Old Spanish Fort on Point Loma" (Ronald V. May); (5) "The Media Blitz and Archaeology: What's In It for You?" (Rob Edwards); (6) "Surviving the Second Battle of the Little Bighorn: Methods of Effectively Dealing with a Media Blitz" (Douglas D. Scott); (7) "Exhibiting Archaeology" (Pauline Darcy-Staski); and (8) "Afterword: Discussant's Viewpoint" (Holly W. Bundock). (EH)