Gillette launches online blade delivery service to take on Dollar Shave Club

Seeking to replicate the stunning success of California-based grooming accessory vendor Dollar Shave Club, Gillette has launched a new online-only razor blade delivery service. Customers will have the option to choose between three different razor blade packages, starting from $ 11 for the entry-level Sensor 3 disposable razors and going all the way up to $ 22 for the high-end Fusion Proshield blade. With this move, Gillette continues its long-lasting battle with Dollar Shave Club after back in 2015 the iconic shaving brand launched a similar subscription-based service to fend off the growing online presence of its California-based rival. To one up the…