Customers don’t see the different channels as individual segments of a brand. Hence, even though there may be multiple touch points, it is important to deliver a consistence experience that is in line with the brand value. […]

Your brand is not the same as your competitor. Know what your customers want and how they perceive your brand. Then go about fulfilling this need. Design for your customers, not for trends. Be relevant.

Finally, after much deliberation, I got my iPhone 3G. First impression? Awesome!!! The much talked about UI is really slick and unlike most phones available on the market. Fun? Yes!!! Intuitive? No!!! […]