Finance design should reflect the UHNW market better

Post 02.10.17

VAR Capital have overhauled their identity, marketing collateral and website, to bring their brand presence in line with their growing business reputation.

Set up in 2015, VAR Capital has steadily grown to be one of the most interesting new financial advisory firms in the market as a result of their agile and personalised approach to services. As a dynamic, forward thinking business they realised that their brand identity needed to better reflect their professionalism and premium offer.

The partners at VAR Capital, Vikash, Ashish and Rajat, understood that their corporate identity and design approach is the ‘face’ of the business that underpins their growing word-of-mouth reputation, and refreshing their business collateral was a valuable investment in their firm.

As a dynamic, forward thinking business, VAR Capital realised that their brand identity needed to better reflect their professionalism and premium offer.

“VAR Capital’s brand was not aligned to our firm’s ambitions and sophistication. The team at Felix&Friends really took time to understand us and our strategy and gave us a solution which was spot on. Thanks to their creative genius and passion for our success, the redesigned collateral is helping VAR Capital take its journey to the next stage of growth and expansion” Vikash Gupta.

The team at VAR Capital appointed Felix&Friends to deliver a refreshed identity, a strong design language for the business, and a new website that was not only more in line with their audience’s expectations, but also provided a better user experience, the site structure providing intuitive navigation and clearer communication of the business offer. Felix&Friends also worked alongside VAR Capital to deliver a more refined, richer content structure for both print and online to ensure all messaging is on-brand.

Lee Barfield, Creative Director at Felix&Friends said “We’ve developed a great working relationship with the team at VAR Capital as they’re not only open to new ideas and solutions but more importantly they understand the value a strong and differentiated identity delivers for their business. Collaborating with them on their brand and digital requirements has been a delight.”

Felix&Friends also worked alongside VAR Capital to deliver a more refined, richer content structure for both print and online to ensure all messaging is on-brand.