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November 11, 2005 Raleigh News & Observer, “Encouraging Women to Get an MBA”

“The former national marketing director for Whole Foods Market will be in Durham on Saturday to extoll the values of an MBA to women in business and discuss the challenges faced by female entrepreneurs and executives…”

“Osolind says: ‘No woman has to do it all. It is a choice. And women must live with their choices as do men.'”

November 1, 2005 Boston Herald, “Women’s Business”

“Joining forces are RE:INVENTION inc., a provider of marketing strategy, promotions and public relations programs for women-led business and companies trying to reach them, and Marcus + Company, an authority on awards and recognition programs.”

Oct 5, 2005 Chicago Sun Times, “Lewis Lazare’s Column”

“Chicago-based RE:INVENTION inc. and Marcus + Co. have inked a strategic alliance to generate new business, share tools and resources and enhance their ability to develop integrated marketing programs for female-led businesses and Fortune 1000 companies interested in targeting female entrepreneurs and executives.”

“…all this is good to know. As is the fact that only 4.2% of venture funding goes to women, a cheering fact that I learned from Kirsten Osolind’s blog. Osolind is the CEO of RE:INVENTION inc., a marketing company in Chicago, and she bills her blog as “a toolbox for women-led businesses,” an accurate statement, as were it not for reading about it on her blog, I wouldn’t also be fantasizing about presenting at Springboard, a kind of Demo for women.”

July/August 2005 More Magazine, “What Women Want: Venture Capital”

“Starting and growing a business requires capital, says Kirsten Osolind, founder and CEO of RE:INVENTION inc. The good news? It’s out there; you just have to know where to look.”

“In 2003, only $868 million went to start-ups in the Great Lakes region — considered to be Illinois, Indiana, Michigan, Ohio and Wisconsin — according to an annual report by Growthink Research and re: invention, inc. This compares with about $5.6 billion in the San Francisco Bay Area and $2.9 billion to companies in New England. And in this region, the report estimates only $42 million in venture funding went to companies with female CEOs, compared with $826 million to male-run firms. Nationally, women headed less than 5 percent of ventures in 2003 and received only 4.1 percent of capital — findings the report called “dismal.”

“Four venture capital companies will share the stage on May 25 as the Women’s Technology Cluster holds its first national awards for VC investment in women-run companies…The winners come from a study released last year by Growthink Research and RE:INVENTION inc., of Chicago, Illinois. The two companies used 2003 data to do an analysis of 1,860 venture-backed companies titled “Venture Funding for Women Entrepreneurs: A Gender-Based Analysis of VC Investments.”

March 2005 Washington Post, “Insider Blogs Link”

“Calling all entrepreneurs. Learn marketing and business tips and tidbits for women entrepreneurs.”

March 23, 2005 Washington Times, “The Battle of the Bloggers”

“One Chicago blogger, entrepreneur Kirsten Osolind, has been posting an ongoing debate with a conservative business pundit, Seth Godin…the tool of controversy seems to have worked for her, because she is being wooed by advertisers such as Home Depot…and she has landed a column with Entrepreneur Magazine…”

March 2005 Writers Digest, “Daily Doses”

“…writer/consultant Kirsten Osolind scored a magazine column and four clients from her blog…”

“…Kirsten Osolind is CEO and founder of re:invention, a marketing and consulting firm in the West Loop that helps women-owned businesses find capital and gain visibility. RE:INVENTION inc. lists Ladies Who Launch as one of its many partners, and includes a hyperlink to Launch’s women’s profiles on its blog at www.reinventioninc.com. The blog also lists resources where women can seek capital…”

“Finding good local brands can differentiate your business as cutting-edge…” says Kirsten Osolind, CEO of re:invention, inc…Osolind also says these specialized brands can often command premium prices and draw repeat sales because they’re unique.

November 2004 BusinessWeek Small Biz, “Healthy Balances”

“Although women still win only a miniscule share of U.S. venture capital dollars – just $783.3 million according to a June study by Growthink Research and re:invention consulting – health care is the bright star. Last year women-led health-care companies garnered $427.7 million…The majority of that funding went to biotech and pharmaceutical outfits.”

“Without debt or equity, you will not be able to grow in scale,” says Ms. Osolind, CEO of RE:INVENTION inc., a Chicago company offering marketing services to women-led businesses.

October 2004 Entrepreneur Magazine, “Minority Report”

“In 2003, women led companies accounted for a scant 4.2 percent of all VC dollars, according to a 2004 report from Growthink Research in Los Angeles and RE:INVENTION inc. in Chicago… But in the microcosmic world of VC education, an interesting shift is taking place that may change those stats in coming years.”

August 2004 Entrepreneur Magazine, “Web Resources”

“RE:INVENTION blog….a plethora of resources for women business owners…plus current news.”

Kirsten Osolind of RE:INVENTION inc., believes that clients may buy your services at a premium price point if you deliver a good value that offers “unexpected delight”. She professes that “it all comes down to the availability of substitutes” — and a customer’s willingness to spend their time pursuing alternative resources for their business.

“RE:INVENTION’s” CEO, Kirsten Osolind, said “instead of bemoaning findings in this new report as yet another blow to women, we should be asking what can we do and where do we go from here?”

July 22, 2004 Women eNews, “Women Knit Venture Capital Networks”

“To find out how much of this total financing was going to women, Growthink Research, a publisher of venture capital research in Los Angeles and Chicago-based RE:INVENTION inc., a marketing consulting company, studied the venture-capital flows to men and women.”

June 28, 2004 Chicago Sun Times, “Women Target Venture Capital”

June 25, 2004 New Mexico Business Journal, “NM Beats Average For Lady Execs Leading Venture Firms”

(This article was picked up by several other newspapers, including the Akron Beacon Journal, Cincinnati Enquirer, Miami Herald, Monterey County Herald, San Jose Business Journal, Sacramento Business Journal, Corvallis Gazette Times, Charlotte Observer, New Mexico Business Journal, San Jose Mercury News)

“According to a study from Growthink Research of Los Angeles and RE:INVENTION inc., in 2003, women founded only 84 out of 1,860 companies profiled and received $783.8 million worth of venture capital. re:invention hopes to use the findings to promote further development of female-owned businesses.”

June 16 2004 Business News Update, “When It Comes to VC, Women and Men are Not Equal”

June 11, 2004 Kirsten Osolind, RE:INVENTION inc. founder, was the featured guest on Entrepreneur Radio’s “Sales and Marketing Show.”

“Kirsten Osolind, founder and principal of RE:INVENTION inc., a marketing consultancy to women-led emerging businesses, predicts some Weblogs will even become revenue generators.”

June 7, 2004 Marketing Sherpa, “Best Marketing Blogs”

May 2004 Featured in Seth Godin’s Bull Market 2004, Companies That Can Help You Make Things Happen

Tips From Twitter

80%

80% of a company’s market value can be explained only by cash flow expectations beyond the next three years.Source: McKinsey

“RE:INVENTION has helped us invent and implement unique business operations strategies and tactics that are propelling our products successfully into the hearts and homes of manufacturers, retailers, and consumers.”

President of Nu-World Foods, a leading organic / natural foods manufacturer

Let's discuss your growth goals. Learn more about what RE:INVENTION can do for your business.Chicago, IL: 312.635.1350 • San Diego, CA: 619.342.4411Schedule a Free Consultation