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HSBC Bank USA, N.A. (HSBC) today announced the appointment of Lori Vetters as Senior Vice President and Regional Commercial Executive overseeing middle-market banking for Texas and the surrounding region. She will be based in Houston and report to Arjan van den Berkmortel, Executive Vice President and Regional President of Commercial Banking for the West Coast and Texas.

In her new role, Vetters will oversee business development and commercial banking services for middle-market companies in the Southwest doing business through HSBC’s offices located in Houston and Dallas.

“Lori comes with a proven track record of building banking franchises in the Texas market,” van den Berkmortel said. “I am certain her local knowledge and high energy will serve our clients in the region well as they look to grow and expand internationally.”

Vetters, who has amassed more than 25 years of banking experience in Texas, previously served as president of her family’s Texas-based businesses. Prior to that, she served as regional president of the Houston Gulf Coast market for Wachovia Corp. and as a Texas-based managing director at J.P. Morgan Chase and its predecessor firms.

She is active in a number of Houston-area community organizations, including the Greater Houston Partnership, The Houston Zoo and Teach for America-Houston, three groups where she serves as a board member, as well as the Houston Independent School District Foundation where she is chair of the board. Vetters earned a Bachelor’s degree in Geology from Tulane University. She holds an M.B.A. from Southern Methodist University.

“HSBC’s global network is a clear differentiator in this market,” Vetters said. “Texas is the United States’ top exporting state to international markets and as such a growing number of businesses operating here are in need of HSBC’s unique combination of local market expertise and global commercial banking operations in more than 60 countries.”

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