This post is one in a series on data and privacy.Privacy policies make for some boring reading. Maybe that’s intentional. Maybe it’s that way to discourage users from really finding out what information is collected about them and how it’s used. Companies are understandably afraid that users might get creeped out if they knew just how much data about them is being tracked. It is a little creepy. It feels like Big Brother, or at least Big Tech is watching.

This post is one in a series on data and privacy. As always, we appreciate any feedback you have on what’s covered in this series. We think we have made careful and considered decisions in this area; however, we are always open to improving our practices and reviewing the decisions we have made.

So let’s start with one of the most important types of data – the design and contents of the forms your create and fill out with ProForma. …

Keeping private data private should be the very backbone of every business. If we don’t treat your data and data about you with the respect and care it deserves, then you shouldn’t entrust it to us. However, simply locking every bit of data away in a vault isn’t a particularly effective way to understand what our users are trying to do and support them in doing it.