Pampers Nears Digital Decision

Procter & Gamble is expected to select an agency by the end of the month to handle online initiatives for its Pampers brand, a representative for the Cincinnati-based packaged-goods company said last week. The decision will follow a review of undisclosed roster and nonroster shops. The incumbent, Bridge Worldwide in Cincinnati, is not defending, the rep said.

Procter & Gamble is expected to select an agency by the end of the month to handle online initiatives for its Pampers brand, a representative for the Cincinnati-based packaged-goods company said last week. The decision will follow a review of undisclosed roster and nonroster shops. The incumbent, Bridge Worldwide in Cincinnati, is not defending, the rep said.