All Posts in Tips You Can Use

Accounting firms are among the top beneficiaries of a new study detailing the results of a study on the impact of consolidating individual website pages into authoritative long-format content. Long-format content is identified as a page containing enough information to be a “one-stop-shop” for information about the firm and the services it offers. The long… (0 comment)

During one of our weekly marketing brainstorming sessions some time back, I mentioned that the Sarbanes-Oxley Act had been approved by the senate and introduced the most sweeping new business regulations since the 1930’s by requiring top officials of public companies to attest to their personal knowledge as to the accuracy of the financial statements.… (0 comment)

TOWS. When I first heard of the TOWS matrix, I thought it was a misspelling of the COWS matrix. After all, I had just been studying the BCG Growth Matrix and was all in tune with Cash Cows. Oops. Think of the TOWS matrix as an SWOT matrix turned on its head, which is probably… (0 comment)

The number one tool for building a six to eight figure practice, in almost any market, is the online webinar. Online webinars are nothing new. They are used by almost every firm you do business with, but their adoption by local practitioners has been minimal. Think about how you get CPE, how you learn about… (0 comment)

Without a doubt, when you survey the tax industry, tax business owners will tell you: referrals are the number one source for new clients. And I say, “Of course referrals are your number one source for new clients. You are in the SERVICE business!” When you’re in a service business, you better have clients telling… (0 comment)

Do you think that merely having superior technical accounting skills is all it takes to build a successful practice? In an european journal on “The Future of Entrepreneurship,” Demetris Vrontis wrote that many professional service firms do not understand the importance of establishing a marketing plan as they often receive orders as a result of… (0 comment)

In this session, I want to recap your Business Model Designing your own business model and keeping it up to date with the changing environment is an ongoing process. Just like your strategic planning process is one that you need to revisit time and time again, your business model is one that you should evaluate… (0 comment)