Create a logo: 7 smart rules

A professionally designed logo needn’t cost thousands of dollars. Here’s how to make a logo cheaply … and well.

Entrepreneurs love logos. And why not? A professionally designed corporate logo says to the world that “we’ve arrived” and are ready for serious business. But it can cost big bucks to make a logo that really works–so you’ll want to make sure that you’re spending your marketing dollars wisely.

Here are some quick tips:

DO use your company or product name. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are immediately identifiable, that’s because they’ve been around forever. Unless you want to spend money to add ornamental artwork to your schtick, get a logo that people can read.

DON’T assume you need something fancy. Logos have more value for companies trying to reach large numbers of consumers than companies trying to reach a small number of other companies. If you’re selling B2B, a fabulous logo isn’t going to impress a corporate buyer. In fact, it might make him think that you’ve got odd priorities.

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