Blogger Of The Moment: The Fashion Fruit

With the perfect dose of femininity and a dash of edge, Veronica Ferraro aka The Fashion Fruit is a personal style blogger totally suited to our taste. Her carefully curated outfits, super clean photographs, and cobblestone backdrop make you wish you were traipsing around Europe alongside this Milan native (luckily we have her blog to pretend!). Her seamless style hasn't gone unnoticed either—major magazines like Vogue Italia, French Marie Claire, and Italian Glamour have all caught on to this classically chic cutie.

Never without a good pair of sunglasses and a drool-worthy bag, she not only makes getting dressed everyday look super easy but accessorizing look flawless as well. Going beyond the run-of-the-mill outfit snapshot, Veronica provides readers with an in-depth glimpse into her glamorous life—from fashion events to a night in Paris with her besties—and who doesn't want to join in on this fashionable fun?

Fall in love with internet It girl Veronica Ferraro, whose euro-chic looks are captured on her blog The Fashion Fruit.

Name: Veronica Ferraro

Age: 24

Hometown: Milan, Italy

Blogging Since: January 2010

**Why did you initially decide to start a blog? **

I used to share my pictures on Flickr before I started my blog. I noticed that many of my followers were really interested in my outfits and my style in general, so I thought that I could create a blog to better organize all of my fashion-related shots.

**What is the story behind your blog's title? **

I wanted the title to convey a feeling of freshness and fun. What could be better than a pun about one of my favorite fruits and the topic of my blog?

If your blog had a mission statement, what would it be?

Sometimes the name of my blog is supported by phrase which is almost a tagline: "fresh looks and fashion tips by Veronica Ferraro." I want my blog to be an up-to-date source of inspiration for my readers, without risking being too self-serious. I try to offer fresh looks—both new and natural easy to wear looks—and fashion tips, that a reader can quickly use to improve her look.

**How would you describe your style? **

I would say versatile and eclectic. I like to change my style often, adapting it both to my mood and to my plans for the day. It's really easy to find a single style that we find comfortable and want to stick with, but it's also really boring. I try to have fun by experimenting as much as I can, even when I'm not 100% sure about the outcome.

**Who are your favorite designers? **

In the past few months I have been falling in love with the latest collections by Isabel Marant. She's one of my favorite designers at the moment. I have also always been a great fan of both Christopher Bailey and Alexander Wang.

**Who inspires your wardrobe and why? **

I get my inspiration from pretty much everywhere around me. I like to read tons of magazines and fashion blogs, but I also like to see what people around me are wearing every day. Observing street style is a very important way for me to catch and feel the latest trends.

**What do you do when you're not blogging? **

I'm an Italian Literature student finishing up my last year of studies. I also watch dozens of TV series and I love hanging out with my boyfriend and friends as much as possible between the blog and the university.

**What are your personal favorite blogs? Why? **

I’ve been a huge fan of Rumi Neely of Fashion Toast since before I had a blog, and she still is one of my absolute favorite bloggers. I also adore the wonderful pictures of Kelly Framel of The Glamourai, the playful attitude of Leandra Medine of Man Repeller and the perfect (and very useful!) collages by Erica Baldi of Blue Is In Fashion This Year.

**Any advice for anyone who wants to start her/his own blog? **

Think very well about it. If you’re still convinced that you want to venture into this wonderful, but surely difficult world, then by all means go ahead! Having a personal blog can be one of the most rewarding experiences ever, but it can also get very frustrating at times. Exposing yourself on the Internet will bring lots of lovely readers who appreciate your work, but also some very stubborn haters. Don’t give up, and always remember to be yourself. That’s the most important rule in my opinion, and it can earn yourself some very loyal followers.

**What are the best aspects of running your own blog? What are the hardest aspects? **

I have had some very special and awesome experiences thanks to my blog, but the best part has been my readers. I am always amazed by the level of interaction I have with them and by the continuous support I receive. While I don't know each one of them, they almost feel like a family. On the other hand, some people seem to have nothing better to do than to mock and insult bloggers all day long, and it can get pretty annoying. Also, while this may not seem the case for a casual reader, keeping the blog updated with new content is very time-consuming. It's totally worth it, though.

**What type of camera do you use? **

We use a Nikon D300s, sometimes supplemented by a small Canon point and shoot for unplanned pictures. We use various lenses, but our primary choice is a Nikkor 35mm f/1.8.

**How do you capture your outfits each day? **

I am very lucky to have a boyfriend who can find the time to take pictures every other day. He's always liked photography, and even if it's not his usual work, his photos have always been very appreciated by my readers.

**Where are your favorite places to shop? **

I've been doing a lot of online shopping lately, and my most visited sites are the usual suspects: ASOS, Yoox and Forever 21 top the chart, together with an Italian shoe site called Sarenza. When I actually have time to go outside and spend some time browsing shops, I have recently added a new stop here in Milan. It's called Excelsior, and it's one of the most beautiful curated shops I've ever seen. When I'm abroad it really depends on where I am, but Macy's and Galerie Lafayette are two of my favorite retail stores.

**Are there any trends you are particularly inspired by this season? **

I am really into prints lately, especially Aztec-style ones. I have also been wearing lots of furs (faux fur, of course), and I love fur inserts and decorations on my coats. The third trend, which I've been working in my outfits since last summer, is very bright or neon colors, mid and matched in unexpected ways.

** What trend from the past would you like to make a comeback? **

I have always loved high-waisted pants, and I'm always hoping they will make a comeback soon! Also, a second trend I'd like to see is from the '70s. I'm talking about polka dot prints, especially on skirts and mini dresses.

**What clothing item would you say is timeless? **

I find myself admiring new trench coats every autumn. It's one of those items you can easy adapt and reinvent each season according to the current trends (I would love a trench decorated with studs, for example), while still being a classic and timeless.

**What beauty product can you not live without? **

My most used beauty product would be the Hydra Life Skin Creme by Dior. It's one of those essential items I would never leave home without for any length of time.