HUNT VALLEY, Md.--(BUSINESS WIRE)--As a brand that’s all about individuality and celebrating “la belleza”
in a style that only you can rock, it’s fitting that COVERGIRL’s newest
face is 16-year-old Becky G. Joining a lineup of successful and
inspiring global beauties like P!NK, Sofia Vergara, Queen Latifah and
Ellen DeGeneres, Becky G is an accomplished singer, songwriter and
rapper with a unique street style.

Becky recently wrapped her first COVERGIRL shoot and will be appearing
in national TV and print advertising for the brand this summer. And it
won’t stop there: Becky is super socially-active and maintains a close
relationship with her fans, who she affectionately dubs “beasters,” in
social media (iambeckyg on Twitter, Facebook and Instagram). COVERGIRL
fans and “beasters” will get to know Becky’s easy, breezy personality
via original content on the beauty brand’s social properties like YouTube,
which will give a glimpse into her life as a
COVERGIRL and rise to stardom.

“Becky G is such a relatable and powerful role model, who, from a very
young age, has advocated individualism and paying respect to where you
come from and where you want to go,” said Esi Eggleston Bracey, VP and
General Manager, COVERGIRL Cosmetics. “She’s a smart, motivated and
strong-willed young woman who knows exactly what she wants to do in
life, and it’s that attitude that the COVERGIRL brand loves about her
and identifies with. Becky is a star on the rise, and we’re excited to
welcome her into the COVERGIRL family.”

Becky is signed to Kemosabe/RCA Records. Kemosabe is the Sony Music
Entertainment record label founded by hitmaker Dr. Luke. Becky was
discovered by the production team The Jam and began working with them
and releasing YouTube performance videos. Luke signed Becky after
viewing a YouTube clip of her swaggering her way through an original
rap. The song opens with Becky declaring: “If everybody’s getting one
shot, I ain’t missing.” Born and raised in the Inglewood section of Los
Angeles, Becky’s family hails from Mexico, and she is bilingual. Her
lifelong ambition has always been to stay proud of who she is and where
she came from, and with this new beauty partnership, she’s making it a
personal mission to help bring COVERGIRL confidence to every “chica” in
the nation.

Her hit video “Becky from the Block” has more than four million views on
VEVO. Becky exemplifies to young women what it means to be a COVERGIRL.
“I think it’s really cool that COVERGIRL is giving me this opportunity
to inspire other girls to work it, own it, love it no matter what you’re
like or where you’re from because that’s what being beautiful is all
about,” said Becky. “Even when I’m in sweatpants, if I have makeup
on, I feel like I can rock the world.”

“Becky G is the real deal,” said legendary producer and songwriter Dr.
Luke. “I first saw her on her cover of 'Otis' on the internet and was
blown away by her single take/single camera performance. When I met her
a few days later, I was further blown away that she was a great singer
and an accomplished guitar player."

In early May, Becky premiered the music video for her track “Play
It Again,” which already has more than three million views on VEVO.
In addition, Becky has announced she will release “Play It Again,” an EP
which will include four new tracks “Can’t Get Enough” (feat. Pitbull),
“Built For This,” “Ain’t No Zoomin’,” and “Loving What You Do” on July
16th (Kemosabe/ RCA Records). Becky has been working with Jordan Omley
and Mike Mani of The Jam, Cirkut, Benny Blanco, will.i.am, DJ
Buddha, Billboard and Ammo, as well as a slew of other producers, on her
debut album.

Becky G’s musical style is all about creating trends and rocking a
unique flavor in her fashion and beauty looks. As the first chapter of
her COVERGIRL story, Becky will be joining the brand to celebrate
beauty, beats and “confianza” in every girl, on every block. In the
months ahead, Becky will debut many looks from the brand’s new
collection, including ones featuring the fired-up, volumizing COVERGIRL
Flamed Out Mascara. Rocking the mic, her lips and nails will be in
the spotlight showcasing COVERGIRL
Lipslicks Smoochies Lip Balm, providing a hint of sheer, beautiful
color; and COVERGIRL
Outlast Stay Brilliant Glosstinis, which are mini versions of Outlast
Stay Brilliant Nail Gloss in tropical, glossy colors perfect for
summer.

Since its introduction in 1961, the COVERGIRL brand has been a pioneer
in providing women with the makeup tools needed to rock those
everyday cover moments. The long list of famous COVERGIRLs has included
Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor
and Molly Sims. The current roster of COVERGIRLS includes such icons as NERVO,
P!nk,
Janelle
Monáe, Sofia
Vergara, Queen
Latifah and Ellen
DeGeneres.

Visit www.covergirl.com
for more information on COVERGIRL’s extensive lineup of products for
women of every age. Join the COVERGIRL world and find out all the latest
on:

P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.