Withings has added a bunch of customization options for its Move fitness watch, but only on its European store for now.

The watch, which the company revealed at CES in January, is available in five standard colors -- black and yellow gold, white and coral, white and sea blue, black and mint, and white with black and mint -- for $70 and started shipping in the US on Wednesday.

European buyers can pay a little more to tweak the dial, case, strap and second hand color to their liking, and they can check out how it'll look on the local versions of Withings' site. In the UK, the price jumps from £60 ($78) to £70 ($91) for the custom style.

The option will come to the US later this year, the French health technology company said in an emailed statement.

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"When we announced Withings Move in January, we received overwhelmingly positive feedback from consumers excited to have an activity tracker option that allows them to express themselves and showcase their personal style," said Eric Carreel, Withings' president, in a release. "We are thrilled to start shipping the watch that brings this combination of fashion and technology to a new level and soon offering even more design and customization options to our customers."

The watch is water-resistant to 50 meters, measures steps and sleep, and has a battery life of up to 18 months.

The customization isn't available for the $130 electrocardiogram (ECG or EKG) version of the watch, since that isn't out yet. It's likely to launch in a range of colors, then add custom options later, the spokesperson said.