2013 and Earlier - Audi A4 Prices Paid and Buying Experience

Comments

try looking on here at the invoice and on truecar.com There are so many configurations for the car it's tough to tell exactly, but in general there seems to be a $2800 - 3500 spread from MSRP to Invoice on the A4.

Also, see if you qualify for an existing manufacturers rebate like a loyalty program, or a conquest rebate. Eg. if you already own an Audi or a direct competitor like BMW, MB, Acura, Lexus Infiniti.

I wound up paying about $1000 under invoice because of the rebate. Also, don't fall for surcharges like glass etching for $250 or anything. Finally, you could end up with the car at or below invoice, but get low balled on the trade in.

not a specific answer but gives you some things to think about in your research

You need to do some more research on the car. What is blue book value? What is msrp? Is that the original msrp? There is no msrp on a used car, only a new car. There is a dsrp though. You need to do a little more homework to see if you are getting a good deal.

I intended to buy a AWD, but after some research I changed my mind. I am a regular commuter coming from a Honda Accord, so FWD has enough features I am looking for for an A4 for now. Thank you for your advice. How about the price tho?

Just purchased 2013 A4Q with similar pkg with phantom black pearl color in NV. Your invoice price should be around $36.2k (Audi currently offer Preferred Equipment Credit, please check Audi website for special offer). So dealer offer for $35.5k is below invoice. I took advantage of loyalty $1k and conquest $1k to further reduce the price below invoice. Also, took advantage of 1.9% financing up to 66 mo. Few thoughts, with end of mo approaching, there could be more incentive. I am a loyal BMW-3 owner for 10 years and Audi has done a tremendous job to convert my brand loyalty. I purchased Q5 for my wife few mo ago after considering X3 and I decided on A4 after considering 2013 BMW 3. I must say it is not all about price but features compare side by side, Audi offers more. I could not find any BMW below $40k with light pkg and the new Audi light pkg is so nice. Good Luck!!

Well I can't agree with you more on the BMW to Audi comparison. Especially if you want all wheel drive. I have owned 3 A4s and this one is by far the best, but I have to say BMW is rely the one pushing Audi. To me there is a big difference between the 2013 and 2012 A4 and I attribute that to the 2012 BMW 3 series.

The interior trim on the A4 is significantly better on the 2013 vs 2012. Eg real leather vs leatherette. Improved gps and maps. More thoughtful button function and nicer use of aluminum trim.

That being said, if the BMW was within $1000 for the same features I would but the BMW. But it isn't. One thing I noticed is the BMW 3 series stock stereo is garbage whereas the Audi is nice. Although I would still spring for the B & O because that one is I credible for stock.

Thanks ydol. When we ordered (have a deposit on a 2013 P, but hedging on an in-production 2014 P+) there was no Audi preferred equipment credit. Will watch the web to see if any other discounts pop up by the end of the month. Sadly, don't think the 2014 P+ will get any credits.

I would suggest to push for getting additional conquest rebate ($1k) by mentioning that you seriously considering BMW 3-Series. I found it helpful during negotiation. Also, I encourage to test drive the BMW-3. That's what I did before getting my A4 and Q5 (test drove X3). The BMW dealer currently offers invoice + 500 and there is $750 loyalty rebate so that is comparable to your current offer.

looking to purchase a new 2013 A4 but trying to understand pricing between the 2013 vs 2014 models. checked on kelley bb and edmunds for the fmv and the 2013 and 2014 models are almost on top of each other in terms of $. is this right? if i buy a 2013, the moment i drive it off the lot the car is a year old and has depreciated by 20%. shouldn't this be factored into the price or am i missing something? thanks.

Hi all,Thought I would report my numbers &#150; took delivery yesterday of an A4, Quattro, Premium, with Cold Weather package and S line appearance package. This deal was achieved by working with Tom Taylor at insidecarbuying dot com. I hired Tom as the &#147;expert&#148; and he negotiated this deal on my behalf. 11 other dealers turned this down (including my local dealership in Raleigh, NC, who told me there was &#147;no way&#148; his manager would approve this deal) &#150; and I had to drive 250 miles to the dealership that was willing to do this, but overall I am thrilled to have gotten this (it's a GREAT sign when dealers start to tell you 'No'):

I have not run the numbers of this deal relative to invoice, but I&#146;m told (by Tom) this was roughly 800 below invoice, minus 1K conquest cash, for an effective 1800 below invoice. Purchased the car through Tommy Luk at Audi of Alexandria, VA.