"People don't necessarily believe - as we may suspect, cynically enough - that they are purchasing a counterfeit article. Many times they may just think they're just purchasing an old article, and old design that can't sell."

Another customer, who only identified herself as Nicole from South Philadelphia, said she had long been suspicious of what was going on.

"They got Coach bags that are $300, they've got them for $50 or $60. You know something's not right," she said.

Police say some of the articles in the store were the real deal, but the majority of it was fake.