Resources For

Advertising + Public Relations

In MSU's Department of Advertising + Public Relations, we're focused on real-world experience and impactful research. Our expert faculty teach the latest in creative advertising, management and public relations, while our researchers study the effects of advertising on individuals and the world. For over 50-years we've stayed at the forefront of professional communication - and we're just getting started.

Research and Creative Work

As an internationally-recognized leader in creative advertising and research, we encourage faculty and students to give a voice to those who need it and help change perceptions made through the media.

Research

Science Communicators Must Consider Short-Term Objectives While Keeping Their Eyes on the Prize

Most scientists say they got into science to make the world a better place and recognize this means sharing what they learn with a range of other people. But deciding to engage also means deciding what to communicate, and it’s at this stage that things get complicated.

Degrees and Programs

We offer multiple advertising programs, including a B.A. and B.S. in Advertising, an optional Public Relations minor, M.A. degrees in both Advertising and Public Relations, as well as the jointly-offered Ph.D. in Information & Media.

Inside Advertising + PR

Students face creative challenges and gain real world experiences in state-of-the-art classrooms. Get an inside look at the experiences our students, faculty and alumni take part in and the people they impact every day.

Learn from the Best

Faculty

Steve Lacy

Interim Chair, Department of Advertising + PR

Department

Advertising & Public Relations

Stephen Lacy is a professor in the Michigan State University School of Journalism. He has written or co-written more than 95 refereed journal articles, more than 60 refereed conference papers, twelve book chapters and four books, including a content analysis text, Analyzing Media Messages. He has co-edited two other books and written numerous other articles.