New movie delivery platform delivered

A new digital movie delivery platform which could make it easier for the online distribution of movies has been developed by CinemaNow and Technicolor.

The two companies plan to sell the platform to existing and new partners in the consumer electronics industry. In a press release the two companies said that the platform makes it easier for device makers and retailers to provide an online movie service. It provides functions like content encoding and encryption, digital rights management (DRM), ad management, order fulfillment across various consumer electronics categories.

CinemaNow currently provides an onlinemovie service that is accessible through its own Website as well on various devices.