David Wyld

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing & Modern Business Press

David C. Wyld (dwyld@selu.edu) is a Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, executive educator, and experienced expert witness. He is the founder and publisher of both The Idea Publishing (http://theideapublishing.com) [The Best in Content Marketing] and Modern Business Press (http://modernbusinesspress.com) [The Best in Academic Journals].

Categories

Content Types

Article, Case Study, Ad/Promotional Copy

More Information

Location|Languages

Publications

N/A

Original Articles

75

journal.mediaArticle

Part 2: What It Takes to Stay Close to the Customer Today

Why it is strategically so very important to be engaged in a very real and ongoing conversation with your customers today!

May, 20 2019

journal.mediaArticle

Part 1: What It Takes to Stay Close to the Customer Today

Why it is strategically so very important to be engaged in a very real and ongoing conversation with your customers today!

May, 11 2019

unbalanced.mediaArticle

The Fight in Little Phoenix

A kid, a karate studio, and a moment to inspire us all to do better—and to do better at motivating and leading others.

May, 15 2019

feast.mediaArticle

Would You Like a Whopper with Your Traffic Jam?

A new advertising campaign from Burger King in Mexico City might portend the future of in-car mobile marketing.

May, 10 2019

journal.mediaArticle

A Most Epic Branding Fail

Why it is so very important to look at your marketing, and advertising from every angle–even upside down!

May, 13 2019

journal.mediaArticle

Shall We Dance in the Open Kitchen?

See what happens when you mix real estate and 'Dancing with the Stars' in the age of attention.

April, 18 2019

journal.mediaArticle

The "HGTV Effect"

House flipping looks so very easy on TV. Could the "flip" lead to another "flop" in the housing market?

April, 9 2019

journal.mediaArticle

Scenes From the Retail Apocalypse

The latest projections for physical retail stores highlight that "Winter is coming," and all retailers need to rethink their strategies–quickly!

April, 10 2019

01.mediaArticle

The Smartphone Future

The growth of retail–of all forms–is quite literally in the hands of consumers.

April, 6 2019

feast.mediaArticle

Part 1—What is a Restaurant Today?

Virtual eateries provide new opportunities for small businesses to expand without expanding.

April, 6 2019

styled.mediaArticle

The Next Kardashians?

Convicted, ruthless, legendary drug lord Joaquin "El Chapo" Guzmán is now aiming to be a fashionista–and even a lifestyle brand–from prison! Who says crime doesn't pay?

March, 31 2019

journal.mediaArticle

Advertisers Are Warming Up to Smart TV in a Big Way

With laser-precision targeting, addressable advertising is beginning to take-off.

February, 28 2019

geeks.mediaArticle

Walls Do Work!

Buyers are beginning to beware the latest real estate and remodeling trend of open concept spaces.

March, 12 2019

education.mediaArticle

A GPS for Adulthood?

Can we teach kids what they truly need to really be 'real world ready?'

February, 25 2019

longevity.mediaArticle

The Worst Quality Control Fail of All Time

A pharmaceutical company is having to recall lots of lots of its product—birth-control pills—for a big-time packaging error! The big news is that this is not the first time this has happened!

March, 5 2019

journal.mediaArticle

"By Any Means Necessary?"

The Malcolm X debit card—how do you explain a massive branding fail?

February, 26 2019

bit.lyArticle

One Word: Digital

Advertising spending is fast-shifting from traditional media to online—and particularly mobile. What does this mean for companies and their marketing strategies—and for careers in advertising?

February, 24 2019

unbalanced.mediaArticle

How #ZionsShoe Could Change Sports Branding Forever

The "exploding shoe" almost cost duke sensation Zion Williamson a season-ending injury...And maybe more. But could this one failing shoe change the endorsement equation in the wide world of sports?

February, 21 2019

01.mediaArticle

What Is "Fake News" in the Age of AI?

Artificial Intelligence is quickly blurring the lines between what is real and what can be computer-generated.

February, 21 2019

feast.mediaArticle

Good Old American Ingenuity Down on the Farm!

How One Company Is Revolutionizing Organic, Chemical-Free Farming with the Caveman's Greatest Invention

January, 21 2019

journal.mediaArticle

Everybody Has a Plan Until They Get Punched in the Mouth

The management wisdom—and folly—of following the famous advice of Mike Tyson and an important corollary.

We have known for some time that the U.S. lags many nations in internet access. However, today, where you live may well determine not just your download speeds, but your career and business prospects as well! What can be done about this growing disparity happening all across America?

January, 6 2019

journal.mediaArticle

Dollar Store America

The fastest growing—really, the only growing—segment of retail is dollar stores. What does this say about the American consumer and the future of retail?

January, 12 2019

journal.mediaArticle

The Ultimate Interview Test

Why does a CEO put interviewees through a unique, contrived experience in order to see a glimpse of their true character? A hint—it involves bacon!

January, 12 2019

proof.mediaArticle

God Bless America! Pizza and Beer Delivered to Your Door!

Pizza Hut has just announced that it will be rapidly expanding its ability to deliver six packs of brewskies along with your pizza order. Will it be long before Americans never leave their sofa, and what will that mean for your business?

All around us, we see how our work and our lives have changed, thanks simply to Internet access. Now, having fast, reliable access to the Web has become essential to our economic well-being today—both individually and collectively, making improving our digital infrastructure a top priority.

January, 4 2019

01.mediaArticle

Part 2: Alexa, Buy Me... Anything!

Smart speakers are a fast-rising, exciting new technology. However, the big question for marketers is when—and if—consumers will really start using them to order all our "stuff."

January, 3 2019

01.mediaArticle

Part 1: Alexa, Buy Me... Anything!

Smart speakers are a fast-rising, exciting new technology. However, the big question for marketers is when—and if—consumers will really start using them to order all our "stuff."

January, 2 2019

theswamp.mediaArticle

What Do Alexandria Ocasio-Cortez and Melania Trump Have in Common?

Both of these prominent political figures were named to the same list by Fast Company magazine for their branding efforts in 2018. One the best and one the worst. In a year dominated by politics, it is fitting that political branding is now viewed in the same way we market everything from drugs to soap to cars.

December, 29 2018

theswamp.mediaArticle

Get Out! (...Of Our Doubletree Hotel)

It just keeps happening. How many more times must we see individuals being harassed, just because of their skin color? And what, if anything, can companies do to prevent the "Earl Thing" from wrecking their name, their brand, their image, and yes, their business?

December, 28 2018

unbalanced.mediaArticle

The Now Constant Crisis of Empty Seats in Sports

American sports, and indeed sports around the globe, are seeing more and more consumers vote with their feet—or really, their backsides—and choosing to not attend live sporting events. Is there a way to reverse the attendance decline and create new opportunities in the process?

December, 24 2018

01.mediaArticle

A Crisis of Trust

Facebook faces a dilemma unlike really any large tech company in history. What happens when your customers distrust both you and your product?

December, 20 2018

journal.mediaArticle

Yes, Someday We May Be Saying the Same Things About Amazon, Google, and Walmart!

Like many other companies before it, Sears once was in a commanding position, dominating its industry. However, the "invisible hand" of competition works in rather a predictable manner. Could today's corporate giants face the same fate as Sears?

December, 17 2018

journal.mediaArticle

What Does It Take to Be the "Best" of Companies Today?

Another best companies to work for list has been published. So, is your company on it? If not, you have work to do - real work to do - as a manager.

December, 17 2018

theswamp.mediaArticle

Grand Theft Government

A recent case of a secretary bilking the U.S. Air Force out of well over a million dollars in fraudulent pay illustrates just why there is the need for all the pesky control and oversight mechanisms in any organization—not just in government. However, when is too much control a bad thing?

December, 16 2018

journal.mediaArticle

It's All in One Name

We talk a great deal about branding today across every type of business. Today, more and more law firms are going simple—with one name, to improve their identity. It's simply a matter of counting syllables and finding eyeballs.

December, 15 2018

01.mediaArticle

The Tale of Boris, the Not So Intelligent Robot

A recent story out of Russia hailed a new robot as a sign of the state's success in mastering advanced technologies. However, the truth was soon unearthed thanks to the wisdom of the social media crowd, and the "robot" turned out to be the embodiment—literally—of "fake news."

December, 13 2018

theswamp.mediaArticle

Economics 101 in Action

Police gun buyback programs have become a staple across the country to take guns off the streets. What happens, though, when someone makes those wanting to trade-in their firearms for cash, prizes, or gift cards a higher offer?

December, 12 2018

unbalanced.mediaArticle

Wide Right, Wide Left: How We Handle Adversity Matters

A Valuable Lesson on Civility and Caring from One Kicker's Misfortune and the Reaction to It

September, 20 2018

theswamp.mediaArticle

Oh, Boy!: Why Optics Matter

In an era of #MeToo, you have to REALLY think through staging.

September, 21 2018

motivation.mediaArticle

You've Got to Be Ready for Your Next Opportunity!

A kicker from Wake Forest University shows why you always have to be prepared to succeed!

September, 22 2018

journal.mediaArticle

Making a Big Change

Weight Watchers has helped millions transform their lives, now they are attempting to transform their brand.

September, 24 2018

journal.mediaArticle

Can Removing an Apostrophe Save a Failing Brand?

Papa John's is betting big on a subtle name change. Will it work?

September, 25 2018

journal.mediaArticle

The Looming Death of Sears

One of America's most storied companies is in its last days. What does this mean for the future of retail?

September, 25 2018

motivation.mediaArticle

Motivation for the AARP Generation

Lessons from Sir Paul McCartney

October, 1 2018

journal.mediaArticle

How Not to Leave Your Job

Seattle's Earl Thomas provided a memorable exit... and a lesson on how not to make your own exit.

October, 2 2018

journal.mediaArticle

A Toys "R" Us Revival?

The Very Real Prospects for Resurrecting an Iconic Brand

October, 4 2018

viva.mediaArticle

#MeToo Comes to the Workplace

Sexual harassment cases are on the rise with the increased attention on the subject in the media, culture, and politics. More and more people are simply asking: What does all of this mean?

October, 5 2018

futurism.mediaArticle

Rebranding a Religion

The "Mormon" Tabernacle Choir is no more, begging the question: Can you change the identity of a faith?

October, 8 2018

education.mediaArticle

The Curious Case of Long Beach State...or Whatever You Call It!

One university's struggle with its name—and its many mascots—demonstrates the importance of branding in sports marketing and beyond.