Alyasha is a graphic designer, a clothing designer for 1950s inspired new menswear brand North Manual Vocational, and a historian and ambassador for PF Flyers. He is a pioneer of what was "street wear" and has more than 20 years of experience in the garment industry. He also moonlights as a DJ for "purely therapeutic purposes," spinning mostly 40s to 50s R&B, 60s Soul, Rockabilly, Garage Rock and Punk, and has DJ'd at events like Afropunk festival and for respected musicians like Detroit Pre-Punk band Death.

Alyasha's life and career has been influenced by New York, skateboarding, and fashion. He grew up in Brooklyn, New York during the 1980s in the midst of burgeoning Punk Rock, Hip-Hop and Skateboard scenes. As a kid he worked as an assistant to his mother Carolyn J. Owerka in her ancient textile and conservation business, restoring textiles for the likes of the Metropolitan Museum of Art, the Smithsonian Institution, the Natural History Museum and noted collectors as I. M. Pei, Mathew Polk of Polk Audio, and David Bowie. Roused by the creativity and independent entrepreneurial spirit of the skate industry, Alyasha began to work as a graphic artist with a focus on skateboard graphics. He became part of the iconic "Shut Skates" crew and later worked for Transworld Magazine in the art department.