yelldesign — Papermeal — Melbourne, Australia

Obsessed with Food and Papercraft, yelldesign thought it would fun to make a complete meal from start to finish, using only paper! Upon seeing a lot of designs featuring beautiful still images of food created from various materials — they had never seen a full scale recipe made completely of paper, and used this as the starting point.

Founded in Melbourne by Matt Willis, yelldesign has created Australia’s first fully dedicated, production Vine studio. The studio’s specialty is stop motion animation and they work regularly with major global brands & agencies delivering unique, highly-sharable content via social extensions to Vine, Instagram, Facebook, YouTube and Twitter.