Advantage Club focuses on providing curated privileges in the luxury segment as well as other essentials, it focuses upon increasing an employee's saving power by 10 per cent.

The funds will be used to enhance the product with analytical features, allowing better individual and corporate level personalization. The startup aims to create an analytical tech-platform, which redefines employee benefits beyond provident funds and corporate discounts beyond dining.

"Advantage Club is a platform for corporates who want to provide exclusive and personalized deals to their employees as part of their benefits program,” said Nayan Parikh, deal lead at Mumbai Angels, "Brands directly signing with corporates aren’t the difficult part, however, employee engagement is a key challenge addressed by them."

According to Sourabh Deorah, co founder of Adventure Club, their aim is to engage corporate firms and employees via white-labelled apps with exclusive privileges from premium brands, and features like wish lists, a 365-day customer helpline, a usage dashboard amongst other options.

Founded by Smiti and Sourabh Deorah, both UCLA alumni, have set up Advantage Club, on boarding over 250 brands in 3000 locations across 12 different categories.

The program is already live in NCR, Bangalore, Mumbai, and plans to expand across India with a stronger presence in Pune, Hyderabad and Kolkata.