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South Africa is sure to be an in-demand destination in 2010, not just for the World Cup itself, but also for visitors attracted by the worldwide attention the tournament will bring the country. South Africa has invested hugely in improving roads in preparation for the tournament, which means that next year is the ideal time to take to the wheel to explore this wonderful country.

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With confirmation that England will be playing their Group C matches in Cape Town, Port Elizabeth and Rustenberg near Johannesburg in next summer's World Cup, a leading UK car hire broker has launched car hire in South Africa, enabling those attending the tournament - or those simply visiting the country for holidays - to make their own way around the country.

EconomyCarHire.com has cars available from seven key centres in South Africa: Johannesburg, Cape Town, Durban, Port Elizabeth, George, Nelspruit and Phalaborwa - so they will have a base within easy driving distance of all of England's group matches.

Prices, which are fully-inclusive with a zero excess (hence no CDW), and theft loss waiver, unlimited mileage, extra driver and airport charges all included, start from £185 per week, based on a VW CitiGolf. Also included in the cost is a free Travellers Companion, a leather-bound book containing maps and recommended driving routes.

Rory Sexton of Economy Car Hire said, "South Africa is sure to be an in-demand destination in 2010, not just for the World Cup itself, but also for visitors attracted by the worldwide attention the tournament will bring the country. South Africa has invested hugely in improving roads in preparation for the tournament, which means that next year is the ideal time to take to the wheel to explore this wonderful country."

As well as South Africa, Economy Car Hire also specialise in car hire in Spain and other popular destinations in Europe.