Brand Breakfast: Rebranding

For any charity to attract and sustain public support, its brand must be kept updated and fit for purpose. Charities will share their recent brand developments at this Brand Breakfast.

Programme

8.45 – 9.15

Registration and refreshments

9.15 – 9.25

Welcome, Vicky Browning, director, CharityComms

9.25 – 10.00

Athol Hendry, director of communications and marketing at SSAFA will talk us through SSAFA’s rebrand and his tips for engaging volunteers.

10.00 – 10.35

Rachel Bhageerutty, head of brand and internal communications at Stroke Association will be discussing its rebrand and the importance of National Stroke month. She’ll also be covering evaluation measures.

10.35 – 10.55

Networking break

10.55 – 11.30

Glen Colegate, creative director at Friends of the Earth will share the pros and cons of producing a rebrand in-house. We’ll hear how they achieved their brand positioning and how it works across different campaigns.