Thursday, October 6th, 2016

8:30-9:15 Registration, Coffee and Networking

9:15-9:30 Welcome & Opening Remarks

9:30-10:15 Presentation & Panel: Controlling Project Initiation

How do you control the flow of projects into the creative team and set client (internal or external) expectations? How do you estimate scope and schedule projects? How do processes like job requests and creative briefs interact with client managers, clients, and stakeholders?

+ Heidi Tuneberg - Best Buy

+ Nicole Alanis - Victoria's Secret

+ Kevin Brucato - Prudential Financial

+ Mike Monroe - Macy's

10:30-11:15 Presentation & Panel: Create, iterate, and approve

How do you gather feedback and make it actionable? How do you avoid getting sucked into cycles of re-work and multiple iterations? Who approves what, and how do you know they did? How can you get to a final approved version faster?

+ Heidi Tuneberg - Best Buy

+ Lisa Price - 3M

+ Paul Nicholson - Showtime Networks

+ Mike Monroe - Macy's

11:30-12:15 breakout session: Getting from "I need ..." to "Approved"

12:15-1:15 Sponsored Lunch & Networking

1:30-2:15 Presentation & Panel: making the most of our assets - storing, using, and reusing

How do you keep track of what's been produced in a way that it can be reused? What ensures that only the approved assets are stored, and that they're in the right place? How do you make it easier for people to find what they need? How do you encourage and support reuse and repurposing?

+ Heidi Tuneberg - Best Buy

+ Ken Madsen - Diadeis

+ Hoon Kim - AirBnB

+ Mike Monroe - Macy's

2:30-3:15 Special presentation: Choosing & Deploying technology to support the process

How do you identify and select the proper tools for your team? How do you gain buy-in from teams, and secure the budget you need? Hear from a leading consumer goods company on their experience using pilot projects to assess needs, confirm technology, and accelerate deployment and adoption.