The Norfolk Arena signs have been taken down and replaced with those bearing the Flux name, and Arena owner Buster Chapman said the naming rights deal would see money reinvested into the stadium to help its growth as a venue for not only speedway but stock car racing, drifting, karting and music.

“It’s great news for the town and this money will help to attract even more people here, continue to grow the stadium and hopefully it will be good for everybody involved,” he added.

“It’s brilliant for us to be associated with a company like Adrian Flux – we couldn’t have wished for anything better and we’re confident it will work out well for both parties.”

David Flux (left) with Buster Chapman in the grandstand at the Adrian Flux Arena.

David Flux, managing partner at Flux, said the deal was good for motorsport in the town and for the broker to have its name attached to an internationally-known sporting venue.

“The newly-named Adrian Flux Arena is a magnet in this region for fans of all types of motorsport and we’re very proud to have our name attached to it,” he added.

“To a national TV audience, it’s most well known as the home to the King’s Lynn Stars but the venue hosts tens of thousands of fans of motor racing of all types, so it’s a perfect fit for our business as a specialist motor insurance broker.

“We’ve always felt it was important to support the community, and we couldn’t be happier to have secured this naming rights deal to go with our sponsorship of the grandstand at The Walks.”