Do You Matter?

Here is what this book is all about. I've read the book twice and the authors do a nice, succinct job in describing it themselves.

I have already read somewhere someone whining about the author's excessive use of Apple as an example. It did not bother me one bit. As a matter of fact, it helps to enhance the book's main point.

Here is a visual that I had twice through Do You Matter? Robert and Stewart standing in front of an auditorium filled with CEO's from the world's top companies presenting a seminar on what the book is about. The CEO's then leave the seminar, book in hand. Back at their office, they shelve the book and go back to business as usual.

It certainly is not that Robert and Stewart's message isn't compelling enough. Delivered on the great white horse of Design powerhouse Pentagram, it's actually quite piercing. The problem is that the CEO's minds are shelled in titanium.

If you work for a company that does not holistically embrace this concept of design, (read: titanium shelled cranium), I suggest you use this book as a What Color is Your Parachute? guide to escape.

The greatest value in my opinion, of Do You Matter? can be found in applying the question to You, Inc. It could be You as a writer, You as a student, You as a worker, You as a sole proprietor or You as a mom. In addition to the customer experience, do you matter to those with whom you interact? Can you put yourself in their shoes? Do you provide value? If so, consistently? In a consistent manner?

You can have a lot of fun using the complete, holistic design that the lads talk about here, to build a better sparkling You, Inc. Tom would be most proud!

This book was smoked-n-signed. ...and I am recommending it to anyone who will listen!

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