Consultancy

Sticky Content, in an Online World!

Learn 6 ways to make your website more sticky!

Travelling business men waking up in hotel baths full of ice, missing a kidney

We use only 10% of our brains

You’ve heard them all before, the urban myths which circulate the folklore of the internet. These urban myths are used by authors Chip & Dan Heath in their book “Made to Stick” as examples of sticky ideas. Urban myths they say, have great trade marks of sticky (2008: Made to Stick, London, Arrow Books).

The book particularly discusses ‘sticky ideas’, but I reckon the same trade marks apply neatly over to ‘sticky web content’, as after-all, content is all born from an idea!

This is where we thank Chip and Dan for their 6 principles of sticky ideas.

Key 6 principles of Sticky:

simplicity

unexpectedness

concreteness

credibility

emotions

stories

And here, are some favourite ways that web writers take those principles and apply them to make sticky content!

captivating stories – urban myths stick around, they promote themselves, we all love a good yarn

useful tips & problem solving solutions – a novel solution to a problem we all have is gold dust!

interactive games – draw out our competitive natures

position statements & information based content- knowledge is power

So why is this relevant?

If you have a website, here is the so what……

A great looking website is all well and good, but without web traffic it’s nothing!

At the risk of stating the obvious, your website needs visitors, but not just visitors, visitors who come back to your site over and over again. This is the definition of sticky content, content that attracts visitors to return to your website.