Naval Air Crewman 2nd Class Jason Harold of Goldsboro, N.C., transfers a young Haitian earthquake victim from an SH-60B Seahawk helicopter during a medical evacuation in Port-au-Prince, Haiti, on Jan. 16, 2010. USS Carl Vinson (CVN 70) and Carrier Air Wing (CVW) 17 were conducting humanitarian and disaster relief operations as part of Operation Unified Response after a 7.0 magnitude earthquake caused severe damage in Haiti four days earlier.

Four years ago this month an earthquake devastated Haiti, causing the deaths of as many as 316,000 people.

I flew to the country four days after commercial flights were allowed to land there again. It was my first trip to Haiti and it was my first experience with a big natural disaster — and it was overwhelming. I saw destruction and death that most people could never imagine unless they were there. But the resiliency of the Haitian people made me fall in love with them.

Following the earthquake, I led the formation of the "One Team for Haiti" campaign, which brought together the players associations from the NFL, MLB, NBA and NHL to promote relief and recovery efforts in Haiti. Since then, I have worked through numerous local and international partners in Haiti to use sport as a catalyst for change.

But the days and months that followed the earthquake brought a lot of false hope. A lot of money was sent to Haiti, but a lot of it wasn’t disbursed in a timely manner and a lot of it didn’t get in the right hands to make real change in that poor country.

In my eight years of working in global development, I am often forced to ask myself: “Where is all of the aid going?”

On top of that, some aid agencies use portions of the funds they raise during conflicts and disasters for initiatives apart from the problem for which they said they were raising money. It is also misleading that some major fundraising campaigns are focused on raising money for work that has already been completed and not necessarily for future or current relief. For example, The Associated Press reported that out of the $379 million the U.S. sent to Haiti for relief, 33 percent went to reimbursing ourselves for sending the military to Haiti.

Jack Brewer is CEO of The Brewer Group, a diversified global advisory firm. He is a former NFL player, received a master's degree in sports management from the University of Minnesota, and completed executive business programs at Harvard Business School and The Wharton School of Business. He is the senior advisor to President Joyce Banda of Malawi and founder of The Jack Brewer Foundation. He is an expert in sports finance and global economic development, and a regular CNBC contributor.