Logo Design: Handmade Aesthetic

Author

Released

12/10/2014

The handmade aesthetic isn't limited to little boutiques; even large businesses (including Starbucks, Nordstrom, and Whole Foods) understand when it's best to play the "handmade" card. Kick back in the LogoLounge and learn how imperfection, texture, and personality can help add a sense of authenticity to your client's brand. Design expert Bill Gardner shows how to decide when a human touch is appropriate, incorporate free-form and line-drawing illustration techniques, use color and texture to make surfaces seem more tactile, and use typography to express specific ideas. The good news? You don't have to relinquish your favorite digital tools. Bill shows how to create this "old world" look using "new world" shortcuts.

Skill Level Intermediate

1h 21m

Duration

97,446

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- Before ever giving considerationto what a logo should look likeor what it must convey,the designer has a far greater task.First, they must come to gripswith who they're designing for.You, as a designer,have been tasked with creating a logothat will help visually define a brand.It's imperative what you design for themhonestly fit their personality,and allows them to gain immediate tractionwith their identity.In this course,we're going to focus on development of identitiesfor one of the largest personality segments.

Personable, approachable clients,and products with an artisan and a handmade aesthetic.We'll show you how imperfectioncan lead to stunning solutionsthat still create a handmade aesthetic.You'll discover how to create old world processeswith simple, new world shortcuts.Think like pro about how to add value to your work,by degenerating it,and which way's the right way.We'll explore how to make typographyexpress just the right human personalityof your client,and learn the secrets behind what it's really saying.

There's so much to share,and I know you're here because you're ready to learn.Let's talk logos!