Search Engine Marketing

Search Engine Marketing

Paid search campaigns (SEM) are the best solution to accomplish what SEO can’t.

SEM is the process of buying key search engine terms with the goal of increasing web traffic. These paid ads are used to generate traffic to a designated landing page or homepage. Ads appear with relevant search results. This could be triggered by a particular geographic location, inventory, brand name, competitor, anything really.

Our software tracks individual IP addresses of each potential customer and shows the path that leads to a conversion as well as the visitor’s location.

The more desired the key words, the higher the cost per click. Pay per click (PPC) advertisers bid on specific keywords in order to have their ads appear. We tweak our software to fit the needs of our clients with the ultimate goal to maximize ROI. That means, low cost, high ROI.

PPC advertisers can only be successful if you are bidding on the correct keywords. But how do you know which keywords to buy?

We determine your SEM keywords by examining your company’s SEO, [See SEO Tab] Google page positions and a survey of your analytics. We provide a real-time in-depth review of data not currently captured by any other company in the United States. While that is a big statement, our technology is leading the way for many large corporations and is recognized by Google.

Our pay per click advertising software harvests your SEM data and provides it to you in a way that gives your company the ability to shift bidding strategies in real time. This can be done on a regional or national basis. Our daily, weekly, monthly, and quarterly reporting will outline how your money is being spent. These reports will provide your team the details needed to validate expenditures at a moments notice.