attack strategy

attack strategy

the specific manoeuvres a business adopts to establish COMPETITIVE ADVANTAGE over rival suppliers. Such an attack may be designed to eliminate a competitor or reduce his MARKET SHARE. In order to formulate an attack strategy a MARKET CHALLENGER must define clearly his own marketing objective and identify those businesses or MARKET SEGMENTS where his rivals are vulnerable.

Co-author Dr Caroline Brighton, also from Oxford University, said: "It was very exciting to study these sleek, formidable aerial predators, and to watch them as they chased down our manoeuvring lure towed behind a small remotecontrolled airplane - then, through our computer modelling, to reveal the secret of their attack strategy.

To this end, DEA developed an International Drug Flow Attack Strategy which has the primary objective to cause major disruption to the flow of drugs, money, and chemicals between the source zones and the United States.

The back-to-back opening of Lenovo's concept stores in SM Mall of Asia and SM BF Paranaque is part of the company's Attack strategy to seize the growth opportunity offered by the vibrant Philippine smartphone and tablet markets.

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