Early Learning Centre (ELC)

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ELC is a designer and retailer of toys and other children’s products primarily for the 0 to 6 year age range. ELC brand is synonymous with children and parenting. The brand carries a reputation for specialism, quality, safety and innovation in providing products and services for mothers, mothers-to-be, babies and young children.

ELC create fantastic toys – toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are tremendous fun. All their toys are designed to help children explore the boundaries of their imaginations and creativity and to make learning fun.

ELC works closely with child development experts, from child psychologists and nursery school teachers to mums and children themselves, to design and create its products.