Daily Mail owner warns of falling revenues after London Olympics

Oliver Smith is a senior reporter at The Memo, an online publication curious about the future of technology. He was formerly a reporter at City A.M.

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DAILY Mail and General Trust, the British group that owns newspaper and media titles including the Daily Mail and Metro, warned yesterday that revenues for the group are down eight per cent during the 11 months to August 2013.

“During July, August and September 2013, year-on-year advertising comparisons were adversely impacted by the Olympics and Paralympics taking place during 2012,” said Daily Mail and General Trust on the report.

Underlying advertising revenues from newspaper websites, mainly MailOnline, were up 45 per cent for the group, which offset declines in newspaper advertising.

The company said its full year guidance remained unchanged.

Daily Mail and General Trust will publish its full year results on 21 November.