CNN POLITICS KICKS OFF ELECTION YEAR AS THE NO. 1 SOURCE FOR POLITICAL NEWS

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3 years ago

CNN Politics kicked off the 2016 election year as the dominant leader in political news. Earning a record 26 million multiplatform unique visitors in January 2016, CNN outranked all other competitors and recorded staggering triple-digit growth compared to January 2015. In the month leading up to the nation’s first primaries and caucuses, audiences flocked to CNN for its expert coverage and analysis of the race for the White House.

Outperforming all competitors in comScore’s Politics Category, CNN Politics bested second-place HuffPost Politics — a site that pads its traffic with more than 6 million unique visitors per month from “HuffPost Good News,” a decidedly non-politics entity — and maintained its position as the Web’s number one source for political news.

In January 2016:

CNN Politics: #1 Multiplatform Unique Visitors (Desktop + Mobile)

CNN Politics saw a record 26 million unique visitors in January 2016, 150% more visitors than the prior year and roughly 7 million more than HuffPost Politics (without the addition of Good News traffic). CNN more than doubled the number of visitors to Fox News Politics and MSNBC TV.

CNN Politics posted over 55 million video starts in January — a staggering 485% over the prior year and more than double that of The Young Turks Network and triple the video starts of Fox News Politics and MSNBC TV.

Scoring 170 million multiplatform views, CNN Politics earned the top spot for January 2016. Up 265% over the prior year, CNN Politics nearly doubled its closest competitor HuffPost Politics and Good News and outperformed third place Politico.com by almost 100 million views.

170 mm: CNN Politics

90 mm: HuffPost Politics & Good News (12 mm)

72 mm: Politico.com

70 mm: Fox News Politics

67 mm: Westernjournalism.com

65 mm: MSNBC TV

Source: comScore Multiplatform, January 2016; Views are browser only and include desktop video. Based on News/Information – Politics Category.