Will Windows 10 Affect Search and SEO?

Unlike Microsoft’s previous fails (ME & Vista), their latest and final version, 10, is now available. It has been announced that this will be the final version of Windows because going forward, new and frequent releases will only occur on this version. Take a look as Forbes compares Windows 7, 8, & finally 10.

Cortana and Search Queries

Cortana is Microsoft’s personal assistant software and Siri’s counterpart. As more searchers use Cortana, the way they search will be different than traditional short queries or keywords. Much like how people use Siri, searching will now consist of longer, more natural language instead of just simple keywords. On a traditional desktop, a user might search “cheap cell phone repair”. Using Windows 10, a user might ask, “Cortana, what’s the cheapest cell phone repair store near me?”.

If you have been adapting content after the Hummingbird Update, you are on the right track. Optimization now includes much more emphasis on questions and related topics and explanation – rather than the keyword itself. This only further marks SEO’s movement away from generic and static keyword choices for optimization. Using this strategy in your content will only help your website across all platforms and deices in the years to come. Additionally, Bing Ads anticipates an increase of 10-15% more search volume by September 2015.

Windows 10 – Fully Responsive OS

Other cool feature of Windows 10 is that it is the first fully responsive operating system – this means across browsers, screen sizes, and applications. Which is all the more reason to go responsive with your website design. As devices and screen sizes grow and broaden, Microsoft Windows 10 will adapt.

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