CW 728 – B.A in Product Design Innovation (Honours)

Course description

This exciting course was developed in conjunction with the SME (small to medium sized enterprise) sector in the south-east. It aims to produce graduates who are not only creative and imaginative but who are also keenly aware of the wider world of business, marketing and branding in which today‚Äôs designer operates. This course offers a unique blend of the problem-solving abilities and creative talents of the designer with the pragmatism and strategic thinking of the business entrepreneur. These features are further consolidated by the contact that students enjoy with live projects through local industries.