GC Athletics Announces LOYALTIVA Bobcat Fan Rewards Program

Aug 16, 2012

>>>SCAN THE CODE IN THE IMAGE TO THE RIGHT TO
SIGN UP>>>

MILLEDGEVILLE, Ga. – For the 2012-13
season, Georgia College athletics will be teaming up with Rojo
Research for a brand-new marketing platform, LOYALTIVA Bobcat Fan
Rewards. The program is geared toward helping fans increase their
frequency by assigning points for attendance at games and
concession purchases.

Accumulated points would be “cashed-in” for GC
Athletic merchandise and other items, much like the Coke Rewards
program from Coca-Cola. The Bobcat Fan Rewards will be QR Code
based, and fans with smartphones can use their QR Code readers to
sign up, collect points, redeem rewards and manage their
account.

“We’re excited about the opportunities this
presents,” said Al Weston, GC Sports
Information Director. “We have a number of rabid Bobcat fans
out there that we’d like to reward for their support.
University Housing has jumped on board to help involvement in the
GC Residence Halls as well.”

Fans without smartphones will also be eligible by signing up at
the marketing table at athletic contests. The Bobcat Fan Rewards
program also has an up-to-the-minute leaderboard, so all members of
Bobcat Nation can compete to be the top Bobcat fan for 2012-13.

The QR Code signup will be available on all Bobcat schedule
posters and magnets, and also at Georgia College Athletic
contests.

The LOYALTIVA platform is created to incentivize most all fan
interactions with a team - such as attendance, concessions,
merchandise, donations, ticket renewals, viewing of Internet game
broadcasts, sponsor patronage, etc. Rojo Reseach provides fan
consumer behavior data for over 100 college and professional sports
organizations throughout the U.S. and Canada.