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Sarah Jessica Parker Pictures: Sarah Jessica Parker attends the re-opening of the Chanel Soho boutique on September 9, 2010 in New York City.

The artistic, downtown spirit of Soho was the inspiration behind the redesigned space, interpreted by longtime Chanel collaborator, architect Peter Marino. Iconic black and white, and exposed tin ceilings bring the energy of the neighborhood to the large, open and airy space. The boutique's gallery concept embodies downtown luxury with commissioned art works by Peter Belyi, Alan Rath, Gregor Hildebrandt and Robert Greene. Upon entering the store from Spring street, one is immediate drawn to an acrylic Chanel No. 5 bottle that stands over 10 feet high; LED lights on the bottle show video art and the latest runway shows from Paris.