French e-commerce is also affected [ETUDE] ! 2020 Guide

The Covid-19 and containment have exploded global internet traffic and also upset the world of e-commerce in England. Inevitably, all sectors of activity are currently going through an unusual period which calls for an exceptional strategy. Retail, Luxury Goods, Travel or Pharmacy, a Contentsquare study scrutinized more than 1.05 million sessions on 800 online commerce sites before and after the pandemic…

Large retailers stand out

Contentsquare analyzed the internet sessions of geolocated users in England according to a comparison between the average per week before the Covid-19 pandemic (January 6 – February 16, 2020) and the first week of confinement (March 16 – 23, 2020). The first lesson is that overall traffic increased by + 13% due to the confinement that prompted internet users to hang onto their connected objects.

On a computer or mobile, the French have visited more websites than usual to engage in telework, have fun, learn about the epidemic or communicate with their loved ones. In the process, the number of conversions increased by + 9%, despite an overall conversion rate down by -4%.