Aussie entrepreneur James Swanwick has been an ESPN anchor on SportsCenter, is the author of ‘Insider Journalism Secrets’ and is the co-founder of international agency, Crocmedia. He has been a print or TV journalist for 20 years, writing for newspapers and magazines in the US, UK and Australia. These include Associated Press, Sky Sports, ESPN, WPLJ radio, Sydney Morning Herald, Sydney Daily Telegraph, The Sun, Sky Movie Channel, Q104FM, Loaded magazine, Woman’s Day, The Courier-Mail and much more. He also sells the coolest blue-blocking glasses around, hosts an eponymously titled hit podcast and runs any number of other successful online ventures.

But the reason I had him on the pod was to discuss his 30 Day No Alcohol Challenge, a program he developed after he decided to quit drinking because he was tired of “just existing in the world.” His program isn’t for alcoholics but for people like him—those who feel that drinking is preventing them from living the best lives they can. (Swanwick’s experience, by the by, is that he followed those 30 days of not drinking with continued abstinence; it’s now been years.)