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In February 2014, LinkedIn announced the latest stage of its evolution by revealing that it was extending its publishing platform to all of its 300 million+ users, pricking the ears of budding thought leaders and their communications agencies worldwide. Following on from the launch of its Influencer program in 2012, which enabled the likes of behemoths Richard Branson, Bill Gates, David Edelman (McKinsey & Company), Joe Pulizzi (Content Marketing Institute) et al to publish content directly on LinkedIn, users will soon be able to publish their own content directly on the platform and reach a wider LinkedIn community.