The Value of an Accurate CMA

The Value of an Accurate CMA

UPDATE: In February of 2018, two columns were added to the CMA Summary List page in Matrix—SqFt Ttl (Total Square Feet) and PSF Ttl (Total Price Per Square Feet).

Why an Accurate CMA Matters

We all know a CMA is important. But is your data really as accurate as it could be? The tool you use can determine the accuracy of the CMA product you produce.

An accurate CMA takes time. You’ll likely start by doing extensive research on your property. When you’re ready to pick comparable area properties, it’s also good to do some research on the CMA tool you plan to use. (We recommend Matrix. The CMA tool is built in!) Typically, the more manual the process is, the better. Yep, we said it. And it’s the truth! Be leery of an “easy” button. How does that system pick its comps? You might not know. Were you able to review and account for every little difference? Eh, probably not. But it’s good enough, right? It’s 2018. Surely by now, they’ve narrowed it down to an exact science. Not likely. That’s not to say quick CMAs don’t have their place, because they do. Perhaps you’re looking at properties with a client and they have a last-minute request. It’s handy to generate an off-the-cuff report, but it’s unlikely you’d want to use it to make your final pricing decision or something you’d want to give your appraiser.

You’re the Expert

Every real estate market is different. And, right now, Denver is arguably one of the most challenging in the country. You’ve positioned yourself as a source of expert knowledge for your clients. You’ll tell them the number they should pay for their dream home or the specific price point at which they should list, and they’ll trust you. Don’t settle for something that could be less than accurate. When you’re ready to put together your next CMA, be sure to allow yourself enough time to really dig in and get it right.