Life Lessons from Bill Watterson As the 2016 graduation season comes to a close, it seems appropriate to revisit what is arguably one of the best commencement addresses given in recent history. The event was the 1990 Kenyon College graduation and the speaker was the...

I recently read a blog post from sales trainer Anthony Iannario titled "Take One Little Action Right Now." The post is a great read for sales and marketing people (really anyone) because it confronts the fear of prospecting and taking action on painful but necessary...

According to the Direct Marketing Institute (DMI), the average consumer is confronted by over 3000 marketing messages a day. Incredibly, less than 2% of these are even noticed (52 out of 3000) by consumers. Faced with competition from every direction, marketers...

[et_pb_row] Receiving advice can be a tricky thing. There is an old saying about it that I won't repeat here, but suffice it to say, there is no shortage of it. Perhaps it is the abundance of advice that makes receiving real wisdom from someone so special. If we are...

[et_pb_section][et_pb_row] While I've never been a big TV viewer, like many, I enjoy clever commercials--especially those that weave in some measure of humor. Lately, the insurance industry has been doing a masterful job with several exceptional campaigns: Jake from...

[et_pb_row] Integrated Marketing Communications is about having consistent brand messaging across both traditional and non-traditional marketing channels; each method is designed to complement and reinforce the other. In the world of marketing communications, there...

Marketers recognize that a successful online presence requires a near continuous stream of high quality, useful content across a variety of social channels. The challenge, of course, is that producing all of this content yourself (even if you are a Fortune 500...

According to the Hinge Research Institute, 72% of US businesses list attracting and developing new business as their number one priority. Surprisingly, in a world consumed by social media and all things digital, the most efficient way to increase brand recognition and...

I'm sure the mistakes in the headline above caught your attention--even without the red corrections. However, if you are constantly relying on native, application spell checkers as your only "protection" from mistakes, this post is a must read. The need to write...

Before I begin, I have a disclaimer to offer... Almost without exception, I am a passionate advocate for Apple products. Starting with the iconic "1000 songs in my pocket" iPod, and progressing through multiple Macs, iPhones, iPads and Apple TV's, I would count...