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The Future of Correspondence

08 01 2013

Snail Mail is here to stay, according to the July trend report, “The Future of Correspondence”, delivered by JWT Intelligence. In a progressive wireless society, delivering packages and receiving physical mail sparks a new significance with sensory satisfaction. This countertrend that bypasses thoughtless tweets, texts, status updates and emails is seen as a friendly and authentic form of communication that is still relevant, though perhaps not the most convenient. This report seeks a mix between the physical and virtual realms by adding digital components to real-world mail and translating digital content into physical deliveries.