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Earlier this year, in preparation for the opening of their second restaurant in Guildford, the Chilli Pickle had a branding makeover, overseen by Design LSM. The idea was to formalise the visual and environmental elements of the restaurant to enable brand consistency to be maintained across multiple locations. Up until this point, their visual identity had evolved in a piecemeal, organic manner, but had nevertheless proved very successful, so an important consideration during the project was not to lose sight […]