Adam Pierno

20 years of taking advantage of change to build strategies that make clients’ competitors jealous. A strategic leader, Adam brings his critical thinking skills to bear for an impressive list of clients that include Delta Air Lines, Pei Wei, Pocky, Harvest Snaps, Dial Corporation, Dunkin’ Donuts, Domino’s Pizza, Trident, Mercedes-Benz, and Smirnoff. As Director of Brand Strategy & Planning, he is obsessed with uncovering insights on behalf of Santy and its clients. The Boston University graduate enjoys instigating positive and revenue enhancing change for clients through thought-provoking, integrated campaigns. His new book “Under Think It: A Marketing Strategy Guidebook for Everyone” is now available on Amazon.

Brand awareness has given way to goal accomplishment over the past 20 years. We’ve learned as consumers to find ways to complete objectives and lean less on brand names as signals of quality. When we search, we search for the job to be done and not necessarily a brand name. As of today, Alexa is …

We focus on the assets that we believe make up our brand. Logo, color, imagery, messaging. Those things are certainly important; they contribute to the core of your brand understanding. But those pieces are only parts of the brand. Not too long ago, I worked with a private jet service on their brand and customer …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …