Attitude
and Opinion SurveysManaged
all aspects of the corporate opinion survey of a large financial services
firm, including a census of over 35,000 employees. Directed all phases
of survey development, logistics, administration, analysis, reporting,
feedback training, follow-up, evaluation, presentation of findings, and
action planning.

Service
MeasurementDeveloped and implemented comprehensive national
market research strategy for a high-technology start-up venture. Includes
development of system to gauge customer reaction to new unfamiliar product
offerings, as well as ongoing monitoring of customer acceptance and usage.

Consumer
BehaviorDeveloped and implemented comprehensive national
market research strategy for a high-technology start-up venture. Includes
development of system to gauge customer reaction to new unfamiliar product
offerings, as well as ongoing monitoring of customer acceptance and usage.
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