The key point I would bring out is that the Creed UK site describes Ambre Cannelle as containing ambergris, while the Creed Boutique describes it as an amber scent. I would add that the Creed Boutique goes so far to describe amber as:

a type of resin derived from the fir tree that grows in Patagonia in Argentina.

There have been discussions in the past here on the ambergris note in Ambre Cannelle and quite frankly I was always puzzled as I got none of the ambergris vibe I get in other Creeds with an ambergris base. It was my impression that Ambre Cannelle was in fact an amber scent, but I wasn't interested in arguing the point, especially in view of the pronouncement of the Creed UK webstie. Now the current website brings out that it is an amber scent. (As an aside, I don't consider amber to be the dominant theme in AC; in two words I would describe it as powdery cinnamon.)

I would say more about the new description, but it would deflect from my primary point.

It would be interesting to compare other fragrance descriptions on the Creed websites.

Re: Creed Site vs Creed Site Case Study: Ambre Cannelle

Everything is synthetic anyway (with the exception of Creed's alleged use of real ambergris) so the notes must be derived from the smell of a chemical composition. Since the input is all synthetic, the output is only the opinion of whomever is smelling it. I have a sample of Ambre and don't think it is that great.

Re: Creed Site vs Creed Site Case Study: Ambre Cannelle

Originally Posted by bokaba

Everything is synthetic anyway (with the exception of Creed's alleged use of real ambergris) so the notes must be derived from the smell of a chemical composition. Since the input is all synthetic, the output is only the opinion of whomever is smelling it. I have a sample of Ambre and don't think it is that great.

Not everything is synthetic. I am not aware of anyone that makes that claim.

Originally Posted by StylinLA

I seem to recall reading something in here or elsewhere about use of true ambergris being looked down on in some quarters. Save the whales...

Sounds a little like they're trying to walk a line between the people who care and people who don't.

I believe some of the reviews in I've read called attention to the fact it is a heavy duty ambergris frag.

Whales are not injured by ambergris harvest. It is vomited from whales and floats in the ocean for a good while typically before harvesting.

And as to the claim of AC being a heavy duty ambergris frag, I think it is mistaken.

Re: Creed Site vs Creed Site Case Study: Ambre Cannelle

Originally Posted by bokaba

Everything is synthetic anyway (with the exception of Creed's alleged use of real ambergris) so the notes must be derived from the smell of a chemical composition. Since the input is all synthetic, the output is only the opinion of whomever is smelling it. I have a sample of Ambre and don't think it is that great.

Not sure what you mean?
Creed fragrances vary quite a bit but some contain significant quantities of high quality naturals. Even Turin who is very badly disposed towards Creed as he doesn't like their style agrees they use more naturals than most.
I'm not particularly a fan of Ambre Canalle either but many of their fragrances do impress me.

"Don’t try to be original. Be simple. Be good technically, and if there is something in you, it will come out. ” - Henri Matisse.
"Wear R de Capucci" - Hirch Duckfinderreviews

Re: Creed Site vs Creed Site Case Study: Ambre Cannelle

We all know that pyramids are unreliable and serve marketing no less than information purposes. I suspect the changes in REL and TM aimed at defeminizing the older pyramids to avoid "real men don't wear jasmin" reactions. I think Creed pyramids have always tended to omit many obviously present ingredients to keep things simple and they are not the kind of house to list synthetics, as some more avantgardistic brands deliberately do.

I think they are just reveling new notes that hadn't been previously revealed. I've always referenced the UK site, and the AU site, and combined the two note lists, now a 3rd goes into the mix Always suspected a sharp synthetic galbanum in SMW.

Re: Creed Site vs Creed Site Case Study: Ambre Cannelle

It should be clear from all the posts over the years that veracity is the last thing to be considered in any statement by Creed. The last thing I would ever trust them about is the composition of their fragrances. To be fair to them, no one else in the industry is ever forthcoming with the whole truth, nor are they really required to be, so why should we expect Creed, which has a solid track record of absurdly fictionalizing their own history, to be so. Again, there's plenty of evidence from previous posts that like their fabled past, fiction looms large in anything Creed claims. I would suggest that if a company's history is predicated more on imagination than fact, those nebulous things we call notes will be subject to the same kind of imagination.

At least, after many absurdly perfunctory and desultory attempts, they finally got a website up that doesn't look like it was designed in the 1990's as a classroom science project by high school students being taught how to program in HTML for the first time. I guess consistency and veracity are too much to ask given we've now got a decent functioning website.

What's in Ambre Cannelle? That's anyone's guess. I have never believed their claim that real ambergris is at the base of most of their fragrances. It's quite clear that they have always used Ambroxan® and the countless "ambergris" aromachemicals that all other perfumers have been using for the last 40 to 50 years.

I don't like Creed fragrances in general, but Ambre Cannelle is one I do like.