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Le blog d'Acquia France

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As organizations march toward a digital-first future, it can be hard to resist the lure of digital marketing “suites” or “clouds” many software vendors are offering.
If you’re in the market for new digital technology, fair warning. There’s a one-two-three punch waiting to surprise buyers that can derail your digital transformation plans.
The lure of the vision: Marketing cloud vendors describe a persuasive picture of how all their digital marketing applications and customer experience tools get packed into a unified package to benefit buyers. It’s a compelling promise of complete... Plus

Your customers not only understand that you collect information about them, but they expect a customized experience based on that data. You, the digital marketer, have tested your website, adjusted based on the results and segmented your audience accordingly. But what's the most effective way to use this information? As Tony Haile, CEO of Chartbeat told Time, you only have about 15... Plus

The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes Pinterest great, so I hear, is that it’s really fun to use and it hasn’t lost its focus on delivering a beautiful visual experience. Let’s face it, even on a good day using Facebook is a chore, and on a bad day, Facebook can be downright... Plus

To usher in the new year in online commerce, we came up with a list of The Best and Worst Websites of 2014. While sifting through hundreds of sites in pursuit of those featured, we racked up quite a list of favorites which we’ll share in the coming months. This new series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be... Plus

Part 1 of 2 – I ran into Elia Albarran, Four Kitchens' Operations Manager ... ahem "Funmaster", in the inspiring atmosphere of BADCamp 2014. She mentioned she'd read my blog post 10 Tips for Success as a Remote Employee; we started exchanging tips and ideas until I basically yelled, "Stop! I need to get this on camera for the podcast!" She graciously agreed and brought along two Four Kitchens developers for the session, too:... Plus

When Facebook released its third quarter results for 2012, it derived 14% of all its revenues from mobile. Its stock price then was around $19 per share - half the original offer price of $38.23.
Two years later, when Facebook released its third quarter results for 2014, mobile made up 66% of its revenues. The stock hit a high of $80.67 - up 110% from the IPO price.
Coincidence? Not really. Facebook saw its core audience shift to smaller screens and made a concentrated effort to redefine itself as a mobile company. This effort is the reason Facebook is valued at over $200B today.
Facebook's... Plus

This morning I received an email promotion from Banana Republic.
Headline: Dress like a boss - it’s simple.
Hook, line, and sinker, I was opening it. I’m a female executive, and I love a good power suit. I also love Banana Republic clothing.
Becoming an executive is largely about confidence in addition to overall competence. I think their style perfectly aligns with what I need to feel confident in the way I present myself. Clean, simple lines, professional cuts, but no sacrifice on style. I love it.
The bad news: I opened up the email to find two images of men in suits, and both links took... Plus

Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. According to Gartner, this shift was being driven by the emergence of cloud computing and software-as-a-service delivery models. In the old days, tech purchases used to go through a lengthy approval process driven by the CIO, who owned the infrastructure. But now cloud services allow CMOs to deploy new technologies in a matter of days.
Certainly there are... Plus

Window shopping for the tech savvy, a hint at the future, or both? Both.
Old fashioned window shopping, a pastime for many, usually means a casual stroll down Main Street, checking out what the shops have on display, but with no real plan to buy. While some serial shoppers still prefer to keep window shopping an in-person experience, the younger generations are turning to online channels like Instagram to engage with their favorite brands. Instagram, the social photo sharing service owned by Facebook, has truly resonated with Millennials. It gives brands a platform to build a visual... Plus

I met Ian Read, Front End Development Team Leader at TSO/Williams Lea Public Sector at Drupal Camp Brighton, where I found out that he has recently been involved in a subject close to my heart: Drupal and government. He was part of the team that designed and built the attractive, responsive, and very functional London Borough of Croydon's new council website. In our conversation, we touch on the value that the Drupal community provides to everyone involved; Drupal and innovation in government digital services; the... Plus

Lorna Jane Mitchell is back to show us some great reasons for upgrading your projects to PHP 5.3 or newer. Drupal 8's minimum version requirement is already up there at 5.4.5 (as of 2015.Feb.02), so we're doing well! Lorna and I have a quick chat about her history and experience, open source versus proprietary software development ("Projects and companies that work in that open source technology space make much better use of tools ... and they are wonderful, free, and well-supported tools!") ... specifics of how and why the PHP "Renaissance" is happening, and Drupal 8 as a PHP meta-project... Plus