TIMES CHANGE CHANGING A BRAND WITHOUT BREAKING IT When brands look to reinvent, it can be tempting to ignore the past in favour of a shiny new story. But Invesco wanted a smarter approach. Fiercely proud of their history, but fearful new investors saw them as outdated, they wanted to modernise without disrespecting their past.… Read More

OWN THE CONTROVERSY CHANGING HOW ART HAS BEEN SOLD FOR 250 YEARS With the global art market facing tough times, and Jeff Koons’ own prices in decline, Christie’s needed to change the way they’d sold art for 250 years. Rather than hype the value, we did something unprecedented - we questioned it. This change drove… Read More

WHERE EVERYONE PLAYS A SPONSORSHIP CHANGE THAT PUTS THE FANS FIRST Brands sponsoring football teams, and players, is nothing new. But Coca-Cola knows the true driver of the game, is the fans. So we celebrated them as the true heroes. Read More