67.9%

Generated on Tuesday, July 26th 2016 8:34 am

Top Priorities

Social Media Indicators

Excellent, your social media presence is strong.

Facebook Mentions1,365

Google™+ Mentions49

Pinterest Mentions21

LinkedIn Mentions2

StumbleUpon Views5

Reddit Mentions0

High level of social activity increases domain authority and ability to rank higher, helps search engines to
find and index new content in real-time, provides indicators for content authenticity and reader's engagement.

Note: This data relates only to the websites URL and does not include specific brand pages.

Facebook

Facebook is the largest and most popular social networking website. A well utilized Facebook page can increase your visibility online,
improve your real-time search engine optimization, and provide your visitors with a venue to connect and promote your brand.
https://www.facebook.com/business/build

Warning: You are not maximizing your Twitter™ bio (description) space.

Twitter is a very popular social networking and micro-blogging service that when utilized correctly can significantly increase your
brand awareness, promote your products and services, boost traffic to your website and help to connect with visitors.
https://twitter.com/about

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

Warning: The title is 101 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"London's bath, body & beauty connoisseurs since 1973. Now with FREE Shipping on every order, no minimum threshold! Shop beautifully boxed gift sets for him, her and the home."

Text to HTML Ratio

The Text to HTML ratio is 13.67%

Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent

Keywords

%Density

#Count

TTitle

DDesc.

H<H>

AALT

B<b>

islands

1.82%

16

-

-

-

-

-

body

1.70%

15

1

1

-

1

-

shop

1.59%

14

1

1

-

3

-

gifts

1.48%

13

1

-

-

-

-

now

1.25%

11

-

1

-

2

-

free

1.14%

10

-

1

1

5

1

bath

1.02%

9

1

1

-

-

-

men's

1.02%

9

-

-

-

-

-

gift

0.91%

8

-

1

1

1

-

new

0.91%

8

-

-

-

2

-

shop now

1.14%

10

-

-

-

-

-

molton brown

0.68%

6

1

-

-

-

-

fragrance family

0.68%

6

-

-

-

-

-

learn more

0.57%

5

-

-

-

-

-

gift sets

0.45%

4

-

1

-

-

-

connoisseurs since 1973

0.23%

2

-

1

-

-

-

4-piece travel set

0.23%

2

-

-

-

-

-

email guest list

0.23%

2

-

-

-

-

-

luxury luggage tag

0.23%

2

-

-

-

-

-

official online store

0.11%

1

1

-

-

-

-

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)

Headings

0 <H1>

6 <H2>

Choose your FREE gift

Radiant
summer skin

Instant
Refresh

Beautiful
HAIR

Pamper
Your Hands

JOIN US

0 <H3>

0 <H4>

0 <H5>

4 <H6>

ABOUT US

CONTACT US

OUR SERVICES

OUR POLICIES

The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

No <!DOCTYPE ...> declaration found.

The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

W3C Markup Validation

Status: FAILED [4 errors, 0 warning(s)]

It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Nested HTML Tables

Great, no nested tables detected.

In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:

Google™ Analytics

Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

No custom 404 error page detected.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Hyperlinks are an integral part of any website and properly linked content has great impact on the SEO. It is a good practice to keep number of unique links below 100, URLs preferably as short and concise as possible and utilize nofollow attribute to control PageRank flow passed through links.

Server Information

ISP:

Rackspace

Server IP:

94.236.78.33

Server Location:

ENGLAND, London

Name Server 1:

dns1.idp365.net (217.19.248.20)

Name Server 2:

dns2.idp365.net (31.3.66.150)

Name Server 3:

dns3.idp365.net (207.228.239.80)

Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account.
(http://www.youtube.com/watch?v=hXt23AXlJJU)

Spam Blacklist

Good, your IP is not blacklisted.

Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.

It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.

Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

No contact information available.

Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.