Saturday, July 31, 2010

When my daughter turned five, her supply of bandages began to dwindle from all the boo-boo’s that kids get, so I decided to search the aisles of drugstores for some kind of alternative – something cool, something different, something stylish. To my complete surprise, I came home empty handed; only able to offer her one of my horribly, boring beige bandages.

As I stood there in front of her medicine cabinet, I thought to myself, “Why are there no cool bandages?” I felt that change was in order, but it wasn’t until my wife (who is the true inspiration and “umph” behind these products) gave me a nudge and said, “You can do it.” From that point on, I started Ouchies – offering kids an array of adhesive bandages that allow them to show their style and personality. Since that time I have had two more kids, furthering my dedication to giving kids the chance to express themselves through bandages.