Watch every single TV commercial from Super Bowl XLIX, in order

Football is only one part of the spectacle that is the Super Bowl each year. Companies large and small pool together millions in order to air their best new TV commercials, and people continue to buzz about the best new TV ads that ran during the Super Bowl for days to come. This year, a 30-second national spot cost a cool $4 million, so companies made sure to stretch that cash as far as it could go with some of the best TV ads we’ll see all year.

There were some truly terrific ads that debuted during Super Bowl XLIX last night. There were also some shockingly bad commercials. In total, 71 new national TV ads debuted during Super Bowl XLIX, and Business Insider ran every single one of them in a single blog post, in the order they aired on Sunday night.

You’ll find the first 10 below, and the rest can be seen by following the link below in our source section.