This year, AMD will not be able to increase its share in the processor market to its historic high

POSTER:computer news || THIS YEAR, AMD WILL NOT BE ABLE TO INCREASE ITS SHARE IN THE PROCESSOR MARKET TO ITS HISTORIC HIGH

DATE:2017-05-02

Trying to avoid a direct answer to the question about the possible reaction to the announcement of the Intel Skylake-X processors, AMD head Lisa Su diplomatically stated that she intends to strengthen the position in the processor market this year due to the announcement of new products. Does this mean that AMD will be able to quickly recover the lost positions in the processor market in terms of market share occupied?

The general director of AMD recognizes that there is no need to expect a significant increase in the market share of processors this year. Much more important, in her opinion, that the new processors will raise the company's profit rate. To achieve the medium-term goal of increasing the rate of profit to 36-40%, it plans different ways. In particular, in 2018, in this sense, AMD server processors will start to help. So far, the head of the company does not believe that in the foreseeable future it will be possible to achieve a record share of the market for consumer-grade processors.