Entries in presidential
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As an exclusive gift to readers of Cool Infographics, Timeplots.com is offering a 30% discount on all posters when you use the Promo Code “sale2011” before the end of the year.

I love these posters, and I have both the Supreme Court and the American Presidency posters here at my office. For your office, for a nearby school, for your kids or even a Christmas gift, these posters are a fantastically detailed infographic reference. The U.S. Supreme Court, the American Presidency, the U.S. Senate and both U.S. Political Parties!

A big thanks to Nathaniel for all of his designs and offering this end-of-the-year discount to the readers of Cool Infographics!

The new 2012 Death & Taxes poster has been released, and this year it’s better than ever. Designed by Jess Bachman (ByJess.net) this poster visualizes the 2012 proposed U.S. Federal Budget. The Death & Taxes poster is one of the best infographics I’ve ever seen, and it gets better every year.

“Death and Taxes” is a large representational graph and poster of the federal budget. It contains over 500 programs and departments and almost every program that receives over 200 million dollars annually. The data is straight from the president’s 2012 budget request and will be debated, amended, and approved by Congress to begin the fiscal year. All of the item circles are proportional in size to their funding levels for visual comparison and the percentage change from both 2012 and 2002 is included so you can spot trends.

PURCHASE: This year, Jess also had the opportunity to partner with Seth Godin and his Domino Project to make the full-size 24” x 36” poster available for purchase through Amazon. Currently, you can purchase a copy of the poster for $19.99. Also, check out Jess’s video introduction on the Amazon page.

POSTER GIVEAWAY: Cool Infographics is giving away one FREE copy of the poster. The free poster will go to one randomly chosen person that tweets a link to this blog post on Twitter and includes the hashtag: #deathandtaxes. I included the hashtag in the post title, so any retweets will be automatically eligible. NOTE: you must also be following me on Twitter (@rtkrum) so that I can send you a direct message if you have won!

I will choose the winner at 12 noon (Central Time) on Friday, November 11, 2011 (11/11/11). I will contact the winner, and order the poster from Amazon to be delivered to the winner.

INTERVIEW: Similar to last year, Jess was willing to answer some behind-the-scenes questions about this year’s poster:

Cool Infographics: What’s the most interesting thing you learned from the 2012 data?

Jess Bachman: Lots of reductions in the military side. It’s mostly from the OCO war funding, but its interesting to see what actually is getting cut the most. Mostly Army funding and RDT&E across the board. I would think the OCO was mostly Operations and Procurement.

Cool Infographics: Has you design process changed at all this year? What software did you use to help dig through the data and create the design?

Jess Bachman: Well this year I tried to work exclusively within the official spreadsheets, rather than pick out the numbers from the paper (PDF) budget. I think it’s more accurate and easier to get totals. Mainly just used excel and photoshop as always.

Cool Infographics: When did the 2012 data become available, and how long did it take you create this year’s poster?

Jess Bachman: It was supposed to be released in February but it was a month late. I started moving on it at a full clip then got involved with Amazon/Godin and the timelines shifted quite a bit, so while I usually get the post out in April, it was released in September this year.

Cool Infographics: How did working with Seth Godin and the Domino project come about?

Jess Bachman: Seth just emailed me out of the blue. We talked and it seemed like a no-brainer.

Cool Infographics: How does working with Amazon and the Domino project change how you print and distribute the poster?

Jess Bachman: Well previously my Mom did most of the shipper and I also had a 3rd party do fulfillment and shipping. It’s a rather time consuming and frustrating process. Sending out orders, doing customer support, paying vendors, etc. Now it’s all in Amazon’s hands. They got it printed and of course are warehousing and shipping it too. I’m quite glad as they do a much better job of shipping than I do. Of course they also take their cut of the profits. As for Domino, they have their own distribution channels and lists and also work closely with Amazon to make sure the product page is well presented too. This year it reached #18 on the best sellers list. I guess that makes me a best selling author. I don’t think I could have accomplished that without Domino/Amazon.

Cool Infographics: I see you made a video to include on the Amazon page, how was that experience?

Jess Bachman: Seth told me they needed a video ASAP so I just made one that afternoon. I suppose I would put more effort into it next year but videos help sell products and i think it does a good job of that.

Cool Infographics: Any new design features added to the poster this year?

Jess Bachman: I wanted to include some non-governmental items in the poster this year for reference. They are in the bottom left and include things like the size of the video game industry, bill gate’s net worth and other such things. When talking about billions of dollars all the time, sometimes you need to get out of government-mode to put those figures into further context.

Cool Infographics: The past posters have been shared very heavily in social media, which social sharing sites have you found most successful?

Jess Bachman: Well, Digg has traditionally been a big asset, but then Digg fell apart so I no longer pay attention to it. In general, I have abandoned the traditional accelerants like Digg, reddit, etc. and instead focus on my network of bloggers and influencers. Combine that with Facebook liking and you can really spread something.

Cool Infographics: Last year we talked about some favorite places that have the poster on display. Any new ones this year?

Jess Bachman: Well, with a larger audience and hopefully more sales, the poster will be everywhere. Unfortunately, I get lots of requests for discounts for schools with tight budgets, but I have no control over price anymore. I can say that an iOS app is in development so that will be interesting. My ultimate goal is to get on the Daily Show to talk about the poster in April. People constantly tell me I need to be on there, and I’m a huge fan, so I figure I have a good shot, just need to nag the right people.

The U.S. Debt Visualized is a great visualization of scale, and can be found at usdebt.kleptocracy.us, where you start with a single $100 bill, and start stacking them in orders of magnitude. Stack them on pallets, start stacking the pallets and show them in comparison to other real-world items.

$114,500,000,000,000. - US unfunded liabilitiesTo the right you can see the pillar of cold hard $100 bills that dwarfs theWTC & Empire State Building - both at one point world’s tallest buildings.If you look carefully you can see the Statue of Liberty.

Numbers this large become too big to truly comprehend to many people, and I love visualizations like this one that put the unbelievable high numbers into context and scale. Here’s one trillion dollars:

A visualization like this has a natural bias. Whatever object the designer chooses to show in relation to the stack of bills can make the pile appear large or small in comparison. In this example, the piles of money are truly staggering, but that’s all the reader can walk away with. In it’s defense, this visualization isn’t trying to propose a solution, it’s just trying to make the viewer understand how big the number is.

Today, President Obama will travel to Toledo, Ohio where he will visit the Chrysler Group’s Toledo Supplier Park – an operation that employs more than 1,700 workers producing Jeep Wranglers, Jeep Liberties, and Dodge Nitros. Just two years ago, Chrysler was filing for bankruptcy, and President Obama made the tough decision to support the restructuring of the company rather than allow it to fail – which would have cost tens of thousands of American jobs.

Today, Chrysler is repaying its government loans six years ahead of schedule and posted five consecutive quarters of operating profit. Earlier this week, the National Economic Council released a new report on the resurgence of the American automotive industry. Over the past two years, the auto industry has added 113,000 jobs - the fastest pace of job growth in the auto industry since 1998.

Check out this infographic that highlights some of the key successes in the auto industry since 2009.

I wrote a long critique of the last White House infographic about Obama’s Energy Plan (The Obama Energy Agenda: The White House attempts an #Infographic). This one improves on some of the design issues I had with the last one. I like that the White house is being consistent with the design style, and you can tell at a glance that this one is obviously in the family of official infographics from the White House.

Citing sources is still an issue for these infographics from the White House. There are two sources cited and referenced, but many more statistics are included without any source. For example, where does the “39% increase in exports of vehicles and parts to China” come from? There are many statistics that could have been visualized to reduce the amount of text as well. Listing a bunch of numbers in bold text doesn’t make for a good infographic design.

I love the inclusion of the Jeep photo with information mapped on top. Much more interesting and engaging to the reader than what could have been a list of 17 suppliers, and more interesting than plotting them on a map of the U.S.

The timeline is pretty boring. The dotted line could have been tire tracks, and way too much text that could have been data visualizations.

On Friday, the White House (yes, that White House) released this infographic, The Obama Energy Agenda & Gas Prices. This is one of the very few “official” infographic designs we’ve seen from the U.S. Government, so I think it deserves a little more critique than normal. There are some things I like about this one, and some things I don’t.

The Good:

The fact that this was released by the White House, is a really big positive. I generally praise companies that experiment with infographics to get their messages out, and an official one like this from the government says big things about infographics continuing to grow in relevance in today’s society of information overload. If you want your information to reach a bunch of people online (especially the younger crowd) then using an infographic is your best bet.

Nice layout telling a story. The best infographics tell a story well, and the progression of topics top-to-bottom tell the story Obama’s team wants to share. One topic leads into the next.

Bold colors. The dark background stands out nicely in most online news and blog formats, even on the white background color of the White House Blog. The color gradient matches the new, official White House logo with the blue gradient background you see at the top. Makes the overall infographic feel very official.

Good use of illustrations. Sometimes, visualizing a point is effectively done with an image or illustration so the reader immediately knows what you’re talking about. The car with a power cord, the bus, the fuel gauge and the oil wells designed into the separator line near the top.

I like the color scheme too. Some infographics go so crazy with clashing colors it’s hard to read, but the consistent light blue, yellow and white is easy on the eyes.

They included a social sharing button at the bottom of the blog posts. They use a combined social button that expands to show many sharing services. I generally find that less people actually use combined buttons, but they certainly save screen real estate and there’s a way to share online. There’s no logo or company name included in this button either, so the White House isn’t endorsing a particular company.

I like the line chart. They removed the y-axis labels and put the data right onto the chart, along with additional comments. This makes the whole chart easier to understand.

The Bad:

NO DATA SOURCES! Where did the numbers come from?!? You want readers to engage and debate your story, not challenge your facts. Citing all of your data sources keeps the conversation on your story. This design, without sources, almost invites readers to focus on challenging the facts instead of becoming engaged in the conversation about energy.

Way too much text!

The infographic above is the blog-size version. The high-resolution version is tough to find because clicking on the image only takes you to the blog-size image. Separately, in the text of the White House post, you have to click “Download Full Size” to view the higher-resolution version. (Click the image above to view high-resolution)

Text too small. The font is so small in some places, it’s hard to read, and many people won’t find the text link to the high-resolution version.

Not many data visualizations. Big numbers are not visualizations. and there are only three actual data visualizations (line chart, column chart and color filled factory illustrations). There are so many more numbers included that should have been visualized to give them context!

How does 35.5 mpg from 2012-2016 compare to the last four years?

“Over 2 billion barrels of American crude oil produced in 2010.” Show the last 20 years to provide context.

“…would reduce oil consumption of about 750 million barrels through 2010.” Is that a lot? Making the text bold makes it feel important, but it doesn’t give the reader any frame of reference.

The stacked column chart could be much better.

They could have removed the Y-axis labels and the background lines

Legends are evil. In the 2012 column, they could have identified the color-coding of the different sources of renewable energy instead of putting a separate legend under the chart. Makes the reader work harder to look back-and-forth at a legend.

The factory visual at the bottom is tough. For any shape visualizations, it’s the AREA of the shape that conveys meaning, and I think the designer missed it here. It looks like the green color height matches the data, but not the area of the factory shape. Readers understand this intuitively, so to most readers the factory showing 2035 data will just look wrong, even if they don’t know why.

It describes the daily variations on the number of quotations for the top 2 more mentioned candidates, Dilma and Serra. It also points out “of the curve” campaign or media events that took affect on the twitter chattering.

Norton Amato Jr. and his team were gracious enough to translate it into English for readers of Cool Infographics, and here is the original:

From Challenge.gov and Kids.gov is an infographics contest for kids up to age 17. “How Do I Become President?” invites kids to design an infographic or poster before the deadline on November 3, 2010. The Best Overall Infographic will win $2,500 in prize money, and a printed version will be sent to schools and libraries around the country.

Kids.gov is frequently asked, “How can I become the President when I grow up?” Help answer this question by creating an infographic or a poster that explains the process.

The winners will be featured on Kids.gov and the Best Overall Infographic will be printed as posters and distributed to schools and libraries across the country.

The judging lineup should be familiar to followers of CoolInfographics.com, I have posted many infographics from some of the infographic judges.

Ali Felski

Ali Felski is Sunlight Labs Senior Designer. Having previously worked for design agencies, WashingtonPost-Newsweek Interactive, and in the United States intelligence community, she brings a wide array of design experience and perspective to the projects in the Labs. Her work has been featured in widely-read Web design publications including Smashing Magazine, numerous CSS Galleries and her personal portfolio website won a South by Southwest award in 2009. She earned her BFA at the Savannah College of Art and Design.

Nicholas Felton

Nicholas Felton spends much of his time thinking about data, charts and our daily routines. He is the author of several Personal Annual Reports that collate countless measurements into a rich assortment of graphs and maps reflecting the year’s activities. He is the co-founder of Daytum.com, a site for counting and communicating daily data, and frequent designer of information graphics for numerous corporations and publications. His work has been profiled in publications including the Wall Street Journal, Wired and Creative Review.

Arlene Hernandez

Manager of Kids.gov

Sarah Slobin

Sarah Slobin has been a Visual Journalist for more than 15 years. She began her training at The New York Times where she spent over a decade working as a Graphics Editor across all the major new desks, as well as running the BusinessDay graphics department. Sarah left the Times to be the Infographics director for Fortune Magazine and Fortune.com. Currently, she is a Senior Graphics Editor at The Wall Street Journal.

Mike Wirth

Mike Wirth is a designer, educator and artist, who utilizes technology as his central medium. Mike is an assistant professor of New Media Design at Queens University of Charlotte and holds a Master of Fine Arts degree in Design and Technology from Parsons School of Design. He also owns and operates mikewirthart.com, where he produces interactive, print and motion media projects for clients of various industries.

Cool Infographics: What software applications do you use for the Timeplots posters?

Nathaniel Pearlman: So far we have programmed our graphics in the R language and done some final design work in Illustrator. I’m interested in hearing about other platforms to use for complex data and layout — especially other software applications that would allow us to create interactive and print versions from the same code base.

Cool Infographics: Can you describe your design process?

Nathaniel Pearlman: We start by asking ourselves what an informed audience would want to know about the subject we’re tackling. For example, for the presidential print, we asked ourselves, “Why is each president important? Why should people care about these guys? What is measurable about the context in which they served, and how could we show that?”

Then we go through a data collection phase: we take some time to see what data has already been collected on the subject, we catalog sources, and then we obtain data (and rights, if necessary) for the information we need. We wait until we have the hard data and have examined it and visualized it in several ways before we settle on what stories we can pull out of it.

The primary phase of the design process is iterative – there is a lot of trial and error. For example, we programmed (and scrapped) several major design ideas for our Senate print before settling on the current version. It turns out that our process is longer and more involved than I expected. Each print thus far has taken many months of data collection, design, and review. We also included quite a number of reviewers into our design process, folks with substantive expertise and designers as well.

Cool Infographics: What’s the most interesting thing you learned from the data?

Nathaniel Pearlman: I like the big picture: for me, the presidential print shows a historical view into the sweep of U.S. history — a marked contrast with the more journalistic, and immediate, take on the political and economic state of the nation that we are used to seeing in the news. It lengthened my perspective on current events, and I hope that it does so for those who purchase the print.

When you see the entire span of U.S. history visualized in just a few feet of space, you see the economy bouncing up and down, the parties jockeying back and forth, the budget bumping along. The ups and downs then seem fairly routine from this perspective, especially when compared to the sensationalism of our daily headlines. The other thing that really stands out is the growth of the country since 1789, both economically (in real GDP) and in population. As to the small picture: I love seeing details of each election — what percentage of the vote did Strom Thurmond get in 1948, for example, and which states did he win — so we tried to put each election into context with a scoreboard and electoral cartogram wrapped around the curve of party control of the executive.

Cool Infographics: What was the hardest part behind designing the Presidential poster?

Nathaniel Pearlman: When you see a finished product like ours, what you miss are the hundreds of decisions that were labored over as it was created. For me, the most difficult thing is deciding when I’m done. Every time I look at a new draft, I have ideas for changes that could be made. At some point I have to say “enough is enough; we are done.” The other hard part is writing the text that’s included on the print.. just crafting short explications of each presidency is difficult.

Cool Infographics: Where are some of your favorite places that have the SCOTUS poster on display?

Nathaniel Pearlman: We are happy that the U.S. Supreme Court library displays a framed print, and the gift shop in the Supreme Court building itself carries the print. We’ve also seen many purchases by legal luminaries — we’re not legal experts ourselves, so it’s nice to see that the experts appreciate our work. A son of a current justice bought one. Also, many high school teachers from across the country have purchased prints for their classrooms (we offer discounts for educators); it’s great to see teachers showing interest in using data visualization as an educational tool.

Cool Infographics: Where do you have the posters printed, what are the printing specs and why?

Nathaniel Pearlman: We shopped around quite a bit for a printer, because we are fussy about the results – we wanted the quality of the paper to top-notch, we needed relatively fast turnaround and reliable fulfillment, and we wanted the printing process to be environmentally friendly — all of this, of course, at an affordable cost. We currently offset-print the posters in Maryland, at Whitmore printing, and they also do our fulfillment. (Ideally, we would like to find an affordable on-demand printer who can handle our large-scale posters and fulfillment. If we found this, we would be able to sell shorter-run prints; please send me any suggestions!)

Cool Infographics: Would you share some thoughts on running a business selling infographic posters?

Nathaniel Pearlman: I am enjoying Timeplots. As a profit-generating business, it is not for the faint-of-heart. I am lucky to have some time and space to try it, but it is unlikely to run in the black for quite some time. My first company, NGP Software, Inc. (www.ngpsoftware.com) is doing well and allows me to do this on the side.

Cool Infographics: How has the Timeplots On Demand side of the business been going with private clients?

Nathaniel Pearlman: We’ve really enjoyed working with people who aren’t necessarily familiar with data visualization — everyone who we’ve worked with has been more than happy with the results. So — if anyone reading this has a project in mind, or if you want us to create a visualization for you or your institution — let us know!

Cool Infographics: How did the process of using Amazon Mechanical Turk for proofreading work for you?

Nathaniel Pearlman: Mechanical Turk is a good method for crowd-sourcing some kinds of work. We’ve used it for three separate projects now — twice for proofreading, and once for fact-checking research. We have gotten more hits than misses, so it’s been worthwhile. Eliza manages that process and has been impressed by the level of work she has received. The Mechanical Turk worker community (“turkers,” as they call themselves) are serious about their work, and it shows. In a couple cases, a “turker” found an error that we all missed: for example, when we posted the presidential print for proofreading, one turker pointed out that we listed Vice President John C. Breckinridge as “Breckenridge,” clearly misspelling his name. Another turker noted that we had described President Taylor as dying “halfway” through his term, when in fact it was a few months prior to “halfway.”

Cool Infographics: What should we expect in the future from Timeplots?

Nathaniel Pearlman: We have a rough list of fifty or sixty more projects we would love to do. After we launch the Senate print, we will decide what is next. I would love to hear from your audience what they would like to see, and we are always looking for collaborators, if someone would like to work with us on a project that they care about. We’re always open to new ideas!

This large-scale print is like nothing else available on the history of the American presidency. It places each president in historical context, visualizing a remarkable range of political, social, and economic measures to succinctly tell the story of the presidency. Narratives are displayed within the larger context of American political history by aggregating and annotating hard data on population, presidential elections, Congress, the Supreme Court, the Cabinet, the U.S. economy, and the federal budget and debt. The Timeplot provides a new lens into American political history; it is not intended to be absorbed at a glance, but rather to be visited and revisited over time.

A beautiful poster, and a very impressive infographic design. Very Tufte-like in its infographic design, which is no surprise since Nathaniel was a student of Edward Tufte at Yale.

At its heart, this is a fantastic mix of timelines. Additionally, the poster is an incredibly detailed infographic that includes things like the time period of each President, the balance of Congress during each term, approval ratings, population growth, the U.S. GDP, the Federal Budget, unemployment, election cartograms and statistics, a biography of each President’s political history and so much more.

The high-resolution infographic is available on the Timeplots site using Zoomify, but it really shines as the printed poster. You can order the printed 32”x48” poster from the Timeplots.com site for $45, or a smaller 24”x36” version for $30.

Great job to the entire team at Timeplots! Later today, I’ll post a behind-the-scenes interview with Nathaniel.

Last week, Jess Bachman (@mibi) from WallStats.com released the new 2011 Death & Taxes poster. I caught up with Jess (by email) to ask some questions about his huge infographic undertaking. The high-resolution image of the poster is available now online, and the printed version will start shipping on May 7th. You can pre-order for $24, and the shipping cost is only $0.75 TODAY (April 28th)

WIN a copy of the poster! Jess has been kind enough to offer a free poster to a reader of Cool Infographics. To be eligible, you must tweet (or retweet) a link to this post on Twitter before May 7th, and include the #deathandtaxes hashtag. I included the hashtag in the post title, so any retweets will be automatically eligible. NOTE: you must also be following me on Twitter (@rtkrum) so that I can send you a DM if you have won!

“Death and Taxes” is a large representational graph and poster of the federal budget. It contains over 500 programs and departments and almost every program that receives over 200 million dollars annually. The data is straight from the president’s 2011 budget request and will be debated, amended, and approved by Congress to begin the fiscal year. All of the item circles are proportional in size to their funding levels for visual comparison and the percentage change from both 2010 and 2001 is included so you can spot trends.

The detail in this poster is stunning, and in this small shot you can see how the total budget request breaks out. Only the “Military/Nat. Security Discretionary” and “Non-Military/Nat. Security Discretionary” portions of the budget request details are displayed in the poster.

Jess was also nice enough to answer a few interview questions I sent him:

Cool Infographics: What software applications do you use for the Death & Taxes posters?

Jess Bachman: The only applications I use are Photoshop and Excel. Excel is where I in put all the data and it crunches the numbers, adjusts for inflation and calculates diameters. Photoshop is where I put it all together and the PSD file occasionally exceeds 1 gig so it can be a beast to work with. Saving takes about 5 minutes.

Cool Infographics: What’s your design process?

Jess Bachman: Normally I start from scratch and layout the images and make them fit; however, this year the budget didn’t change all that much, likely being from the same President, so I was able to keep the 2010 format and change the size of circles. Of course some things had to be added and removed. So this year I saved myself about 3 weeks of work just getting right into it, but the design process is grueling. it’s small tasks, repeated 500 times.

Cool Infographics: What’s the most interesting thing you learned from the data?

Jess Bachman: I can definitely see the differences in Presidents from Bush to Obama. Lots of reductions on the military side this year and the whole security climate as a whole isn’t as fiscally robust as it was a few years ago. Much more progressive funding with Obama too. Every year Bush would cut climate change research, now its back, along with other green tech. For some reason, public proadcasting gets the hack saw every year no matter who’s in office.

Cool Infographics: Where are some of your favorite places that have the Death & Taxes poster on display?

Jess Bachman: Well it’s always good to see it on display in schools and classrooms. But I really enjoy hearing from military members who have in their offices or even in station. I have sent several to Afghanistan. Critics often say the poster is anti-military, but the military is quite receptive to it, even the former Dept. of Defense Comptroller, Tina Jonas, loved the poster. Some people from the Dept of Energy’s Oak Ridge Lab displayed the poster on their 30’ Everest computer screen… that was cool too.

Cool Infographics: What’s the hardest part when developing the poster?

Jess Bachman: The hardest part is just getting through all the rote data processing and mindless photoshopping. The research side is quite fun, and going through the military budgets is a trip with all their classified and hi-tech programs. However, copying and pasting 5,000 times really takes a toll on my creativity and motivation.

Cool Infographics: You said you do a lot of copy & paste work, in what format do you get the data?

Jess Bachman: Some of the government data is in Excel already, but there is no context so I am dubious about working solely with their data sets. Mostly I pull the numbers from the actual printed budget, which is in PDF form. So I end up copying and pasting the program name and its funding level for 3 years into Excel, then I copy and paste the program name, funding level, and percentages back into photoshop as a text layer. Rinse and repeat 500 times. Many people ask if there was an automated way to create the poster each year and I wish there was, but the confines of the paper make size and fit a manual process.

Cool Infographics: Where do you have them printed, what are the printing specs and why?

Jess Bachman: I get my posters printed from a company called PrintPelican in Florida. There really are no cheaper prices out there but I opt for a thicker cut of paper than usual. I get 100# gloss cover which is a few shades from a business card in thickness. To be honest, they have screwed up my order a few times over the years but we have always managed to work it out. I usually print runs of 1000-2500 and always 24” x 36”.

Cool Infographics: How do you handle all of the printing and shipping of the posters? Do you tube them yourself?

Jess Bachman: I used to do it all myself. I had a 400lb brick of posters next to my bed, and 12 giant boxes of tubes all over the house, and I would roll pack and ship them all. Now I use two shippers who do fulfillment of the orders for me. For a while I would send them the orders and addresses weekly but I have offloaded that duty as well. I think the self shipping method is a good lesson in customer service and its good to know your product inside and out, but after while my time became more valuable than stuffing tubes could afford.

Cool Infographics: You’ve used a few different online zoomable image services in the last few years, what have you learned?

Jess Bachman: There are lots of zooming options out there and new ones seem to pop up all the time. I used Zoomify until it felt too clunky and slow, then Zoomorama which I really loved for its performance and options. This year I experimented with an self hosted open source app called Open Zoom and it certainly was a slick and great user experience, unfortunately the demands it placed on my server from huge inflows of traffic proved too much, taking down the whole site. So I had to switch to my backup, which was Closr.it, and let them deal with server demands. Closr.it has been very attentive to my needs and I have found that most developers will work with me to tailor a custom solution if I ask. The zooming apps keep getting better so I expect to keep changing apps as long as the space keeps innovating.

Cool Infographics: You mentioned the 30’ display, have you printed it out in larger sizes?

Jess Bachman: No, I have not printed it out any larger. The file being Photoshop, and the images being mostly rastered do not allow quality printing beyond the poster size. The file is 300 dpi so I could get away with a slightly larger size, but oversize printing is expensive and who wants a poster that big anyways.

Cool Infographics: Where do the images come from?

Jess Bachman: Most of the military images come from defenseLINK, which is a great repository for hi-res military photos. Other images come from stock photography sites for the most part. It does help that most government logos are round. I suppose it’s just an old school way of doing things, government seals and all. The design aesthetic amongst government logos is really all over the map though, and its quite interesting. Some look like that are from the 1700’s, and some from the 2700’s.

There was one correction to the online version that Jess has posted:

So I totally had the wrong data for NASA on the visual. Here is the corrected image, which reflects what you have been reading in the news. Science up, space down. I fixed it before it was printed, don’t worry.