Each new PowerShot ELPH digital camera features a powerful zoom lens and image sensor combined with the DIGIC 4+ Image Processor providing clear, crisp and vivid images. In addition, all three cameras are equipped with a dedicated movie button, allowing users to quickly capture meaningful memories in 720p HD video.

Canon’s new PowerShot ELPH digital cameras are designed with ease-of-use in mind, enabling users to enhance their photography through a series of intuitive features. In Smart AUTO mode, each camera will analyze the scene at-hand and select the optimal camera setting. ECO mode can reduce battery consumption by dimming and eventually turning off the LCD screen when not in use, helping to increase the number of shots and time capturing video in-between charging cycles. In addition, the convenient Help Button offers a quick and easy way to uncover the potential of each camera by explaining the functionality of various settings and features.

“These new PowerShot ELPH cameras are ideal for those individuals who realize that their everyday moments are worth capturing on a dedicated digital camera that delivers stunning image quality,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.

PowerShot ELPH 150 IS digital camera

The PowerShot ELPH 150 IS digital camera is equipped with an impressive 10x optical zoom lens and 20.0 megapixel sensor, enabling users to capture photos with outstanding image quality. In addition, this digital camera features Intelligent IS – a setting that automatically chooses from eight different modes to help optimize image stabilization based on various shooting conditions.

The PowerShot ELPH 150 IS digital camera will be available starting in February for a retail price of $149.99 in a variety of colors – blue, red, silver and black.

PowerShot ELPH 140 IS digital camera

The PowerShot ELPH 140 IS digital camera also delivers high-quality imaging capabilities with a powerful 8x optical zoom lens and 16.0 megapixel sensor. Like the PowerShot ELPH 150 IS, the PowerShot ELPH 140 IS digital camera features Intelligent IS mode helping to make shooting both simple and intuitive.

The PowerShot ELPH 140 IS digital camera will be available starting in February for a retail price of $129.99 in two colors – gray and red.