Google lately thrown out changes to its AdWords methods after properly examined them on its users in Italy, Italy and Latina The united states.

To be profitable in internet marketing, you have to look beyond this immediate effect and understand what Search engines is trying to gain here. Search engines has always placed ads according to two criteria: the “Quality Score” of what maybe you are providing and the price maybe you are prepared to pay. The Top quality Report is, itself, made up of three factors – the famous operation of the ad (primarily, what amount of people visited it); the importance of the ad word to the search term; and, lastly, the good company's web page.

The changes Search engines is presenting have the result of growing the significance of the website in the Quality Report. Google’s description is that too many people are being sent to websites that are not entirely appropriate to their search. They get disappointed and depart the website, which is bad announcement for both the marketer and Search engines.

Your Search engines Ppc Control Section will tell you what your Top quality Report is and especially how your website rates.

The top shopping period is upon us and, for most online stores, the potency of their Search engines AdWords activities can make the difference between a successful fun season and a hopeless new year.

If maybe you are finding that your ad is being lower than it previously was, now is the time to check whether your Top quality Report has decreased and, if it does, go through Google’s website suggestions.

Web users in the Middle Eastern, Japan, the The and European countries have accepted Myspace, Tweets and other social types as autos for connection, business, and movement. If South American-based businesses are to reach this easily expanding, progressively superior Internet visitors, they must get better about global seo (ISEO).

Just like home SEO, global SEO goals to boost the opportunity that a specific website will rise to the top of Google search, thereby empowering increased change rates. The task around the globe is picking out the right SEO techniques for an significant number of locations, national rules and different. Here are some key points to consider when taking on ISEO.

1. Humankind Conquer Device Translation

Even with plenty of time for assessment and organizing, devices can make tiny problems in localization that have significant fallout. The stress to get it right via sociable networking is greatly greater, since time is short and wedding goals are high. Models need human being professionals who can quickly recognize problems in automatic translations and fix them before harm happens in important areas. This is also true for with image, which can present random emails if not correctly vetted.

2. Learn Language and Maximize Keyword Appropriately

Whether a person wants out information via a state seo or through Myspace websites or Tweets hashtags, the company looking for that potential client must assume the sentences he or she will use. For example, a young person in one world may research for footwear using a jargon term.

No two google search use the exact same criteria to generate organic results. The methods required to improve for China seo Baidu, for example, may be greatly unique from those needed to increase for Google Search. Companies that want to reach precise users need expertise not only in language, but also in way of life and technologies. This is one reason why companies must follow a technique to ISEO that can help determine the right terminology and brings about reliable, relevant emails in ads, getting pages, social networking content and seo optimization.

3. Create Every Figure Count

Improving the awareness of a website internationally — which requirements knowledge of state countries, major local google and top key phrases — begins with interpretation. Effective localization needs more than promoting words into a bot that spits out literal knowing. This is certainly true for international websites, but the relevance of meaning worsens as connection gets more stream-lined. Twitter’s demanding length guidelines, for example, make every identity choice a critical one, particularly when you consider that Language word can develop in identity matter when converted into other different. Switching for this kind of program needs not only timesaving programs, but experienced human being linguists, as well.

Multi-language twitter posts can be a useful device in numerous areas around the world, but 140 character types in Language do not nicely change into 140 character types in Persia, for example. To convey well with multilingual people via web sites, companies need more human being effort. Wedding is key.

4. Apply for a Regional domain and Apply ISEO

Universal search engine optimization needs local domain and IP signing up, as well as significant and contemporary content that is keyword-specific. It requirements detailed adding, loaded press, sociable networking syndication and exterior and inner hyperlinks. These features must take into account the research routines of aim for people and the methods of the google they are most likely to use. There is little value in going live with a website that is not improved with these needs in mind. Only when ISEO and design are done in line can a business be certain that consumers will find it online. This process relates to sociable networking as well.

5. Know Your Visitors

Online Entire world Statistics display that 86% of web users live outside North America. Many of them speak different languages other than English, and recording their organization will depend on quality website interpretation, localization, and better ISEO. Progressively more, that home based enterprise also will depend on increasing multilingual activities to sociable networking types, such as Myspace and Tweets.

To bust into offering areas in the The, the Middle Eastern, European countries and Japan, companies are implementing these guidelines to all of their electronic network points with consumers, and therefore increasing their potential customers for good results.

Know your visitor’s information, its concerns and its favorite types so it can identify and do enterprise with you. Use sociable networking to exhibit that your company took the persistence to convey with global consumers in a significant and legitimate manner.

For years, companies have run their website seo optimization (SEM) and seo (SEO) programs on their own. The SEM employees would focus on businesses, plan statistics and the complicated technology of dealing with a lot of key phrase purchases to drive greatest change. The SEO employees resided in a world of exterior and inner back links, and putting on websites to increase reach and magnitude in normal search engine website seo.

But now, more promoters are knowing SEM and SEO are not different exercises. Instead, they are two factors of the same thing — contrasting applications that, when maintained properly, can benefit each other to increase change rates and discuss of style. Information accumulated when selecting pay per press (PPC) key phrase ads can really result SEO resourceful pursuits, while natural search issues and clickpath information can, and should, effect key phrase businesses.

But how do you more strongly include the “bid kids” with the “white hats”? How can SEM and SEO organizations work together to develop success on their particular applications, improve come back on search engine optimization expense and generate a enduring raise in change across the board?

Here are three functional actions every professional can take to start this plug-in.

1. Recognize Overlap

The first step in pairing SEO and SEM applications is to recognize where the applications overlap, where they never and where they should. Purchased research marketing applications cannot be profitable without top-ranking natural google research and the other way around, so you need to use your research management program or web statistics methods to recognize which key phrases are doing well on both factors of the desk, and see which ones are “lone wolves” driving a car a vehicle only PPC or normal search traffic.

When SEO and SEM organizations are operating on their own, there are often high-volume key phrase conditions that bring customers from only one of the two research options, either purchased research or natural research. When you find these conditions, you can better increase them. For example, if you have a term for which visitors is only motivated through purchased research important, there is opportunity to focus SEO work on obtaining normal ranking on these conditions. However, if your organization is generating income from normal research phrases that don’t match any of the key phrases in your purchased research program, there is probably some small income you can take with purchased key phrase growth.

It would be extremely hard to evaluate normal and purchased search protection on each of the a lot of search phrases that are driving a car a vehicle visitors to your site with even the best statistics methods. As with all search on big information models, it is important to take a management-by-exception technique. Start by determining the high-volume and top-converting research issues in each direct. Once you have tv to find the most impactful research issues, the next phase is to assess how they accomplish.

2.Evaluate the Purchased click Percentage

Measuring the click-share of each direct is a better way to find protection slots and overlap than trying to evaluate the number of thoughts, important and changes that each direct is driving a car a vehicle. With regards to the type of following system you use, there are several different ways to get this full. To keep it generic: Coordinate raw problem search phrases across paid and normal results, sum the complete important, then evaluate the paid important as a amount of that complete.

This single metric, called “Paid Press Percentage,” allows for companies to swiftly recognize holes in either purchased or normal research coverage. For example, you can look at purchased click percentages greater than 75% to swiftly recognize key revenue-driving terms for your purchased research program that are receiving fewer important from normal google research. Because searchers are more inclined to check out normal success instead of ads, you know that a term with zero normal important must not be resulting in first-page normal success.

Searching these terms by purchased research income impact will give the organic research team a placed list of issues (and getting pages) to increase against, allowing them to more properly focus on SEO plans.

After you address this, you can use the same report to recognize key phrases that should be added or polished in your purchased research activities.

3. Improve, Review, Do

When purchased and normal research options work together, promoters get maximum income from both programs. Determining slots in purchased and normal research activities using the method described above should help improve overall performance, but remember: It is not a one-time project.

Websites and marketing applications are consistently shifting. This research should be done consistently. If your firm is large enough to have disparate purchased and normal search organizations, set up a common achieving between both organizations to ensure your SEM and SEO applications are friends, not do not have operations.

To boost May and to adhere to along with through for several weeks if not years to come. I imagined I'd boost the relax of Blink-SEO regular content by composing a simple conclusion of ranking variables that are underrated. We talk about only good ranking variables in this article.

Link Difference - Therefore two items to a SEO Consultant

1) Differ the key phrases to create hyperlinks for. We've designed our internet website around various key phrases but investing a website to a keyword; normal seo solutions, inexpensive seo offers, seo services and so on. However; this may not always be a great choice for man sites. If you use serveral key phrases for an location this will be simple to create hyperlinks for and will take less link-building for you if you haven't got a SEO business offering link-building solutions.

Remember to alter your plan but not excess it with one particular form.

Usability and Functionality
With the newest Research engines Panda revise it's more essential than ever to have exclusive and suitable articles. In proven point that you should have completely exclusive articles on your internet website anyway as identical articles did result your positions anyway. However, if you were a little slack with this before it's now more then ever for Research engines Methods to find exclusive and current articles on your sites.

Google Plus One (Google +1)
Google made Research engines Plus One. Research engines plus ballots has already provided to serps ranking variables. In point if you haven't got it you need to get it and something you shouldn't over look. Blink-SEO will guarantee this is one of the first items we add on your internet website.

Click Through Rate (CTR)
You need to guarantee your website is optimized for human being connection as well as for search. Research engines does evaluate how many people press through to a internet website from normal success. You need a grasping meta subject tag and a exclusive meta information to get the search person interest.

Broken Links
Keep up-to-date with damaged hyperlinks and modernizing your articles. They may become damaged by modernizing so you need to guarantee you take a few moments to test your weblink on your website. Guaranteeing you keep your backlinks and inner hyperlinks all performing. Serving Blink-SEO keep an eye fixed on ended and what needs to be labored on.

So how do you keep relaxing, created and maintain self respect in a challenging environment? Here are some advice you may to consider as a beginning guide to self development.

Imagine yourself as a Dart Panel. Everything and everyone else around you may become Dart Hooks, at one place or another. These dart pins will remove your self esteem and take you down in methods you will not even keep in mind. Never let them eliminate you, or get the best of you. So which dart pins should you avoid?

1 : Negative Work Atmosphere
Beware of “dog eat dog” idea where everyone else is dealing with just to get forward. This is where non-appreciative persons usually blossom. No one will appreciate your benefits even if you overlook meal and meal, and keep up later. Most of time you get to do the job too much without getting help from persons troubled. Remain out of this, it will damage your self confidence. Rivalry is at spot anywhere. Be balanced enough to participate, but in a balanced competition that is.

3 : Transferring Atmosphere
You can not be a natural bug on a darkish area. Changes task our paradigms. It testing our mobility, variety and changes the way we think. Changes will create lifestyle complicated for time, it may cause worry but it will help us discover recommendations on how to build our selves. Modify will be there always, we must be subject to it.

4 : Current Practical experience
It’s okay to cry and say “ouch!” when we practical knowledge ache. But don’t let ache change itself into worry. It might get you by the longest tail and move you around. Cure each failing and blunder as a training.

5 : Poor Group View
Look at what maybe you are looking at. Never place yourself up with all the negativities on the planet. In making self esteem, we must discover how to create the best out of most detrimental conditions.

6 : Solve Way of thinking
The way you are and your behavior features is said to be a combined end products of your got features (genetics), your childhood (psychic), and your the planet such as your partner, the business, the economic system or your range of associates. You have your own personality. If your dad is a failing, it does not mean you have to be a failing too. Gain knowledge from the other party's practical knowledge, so you will never have to experience the same problems.

Sometimes, you may want to wonder if some persons are blessed management or good thinkers. NO. Being good, and being good is a decision. Building self esteem and pulling collections for self development is a decision, not a procedure or a ability. God examine come down from paradise and tell you – “George, you may now have the choice to create self esteem and build your self.”

In lifestyle, its difficult to keep challenging particularly when items and persons around you keep pulling you down. When we get to the task area, we should select the right gear to take and armors to use, and select those that are topic facts. Daily choices provide us with arrays of more choices. Along the task, we will get hit and bruised. And using a topic facts shield basically signifies ‘self change’. The type of change which comes from within. On your own. Armor or Self Modify changes 3 things: our strategy, our conduct and our way of contemplating.

Building self confidence will gradually head to self development if we begin to become liable for who we are, what we have and what we do. Its like a partnership that should slowly deliver like a clean open fireplace from within and out. When we build self esteem, we take management of our objective, prices and self-control. Confidence results in self development, real review, and determination. So how do you begin getting up the prevents of self esteem? Be good. Be comfortable and pleased. Be grateful. Never overlook an chance to enhance. A good way of lifestyle will help you build self esteem, your starter guide to self development.

It's a talent we all have, however, think not. The power of innovation. If you already have

marvelled at the creative ability of someone, guess what, you can create and innovate too. It is takes time. Everyone is born creative. The box of crayons in kindergarten was not limited to which have the potential, because the truth is that everyone has the potential.

You know how long it took to learn to ride or drive or to never make the same mistake again? It 'the same, and innovation. It takes a little 'practice and a lot of time before this mind function comes easily when called. This article will teach you some tips on how to bring innovation in your life.

Do not listen to what others say. Follow the rhythm of your own drum. Provides advice to others will only bring cacophony of music you are trying to do. If you have an original idea, do not waste your time and effort trying to make people understand. They will not. And assistance you will probably get comes in the form of negative feedback. If you listened to all the genes their peers, we would probably still live in medieval times.

Spend time on it. I cannot stress this yourself; you do not mistake this tip to tell you to end your day job entirely. Do not. This implies a certain time management difficult, but with little discipline, you will be able to squeeze two in.

Record your dreams. Are not some of them only those craziest things your conscious mind would ever think? If you've had these dreams before, and I'm sure of it, this just goes to show untapped creative power you have lying within. Then write these notes. These dreams can just create an innovative spark in you.

Find your own style. Whenever you see a Van Gogh of a Matisse. You'll know Hemingway wrote something by the choice of words on paper. So it's the same with you.

People appreciate your innovation more because it is uniquely yours and no one else would wonder what you thought. It will allow people to see how valuable you are.

Do not hide behind nifty gadgets or tools. You do not need the more expensive set of paints to produce a masterpiece. At the same time, in writing. You do not need some expensive fountain pen and paper is very smooth for a best-seller.

In fact, JK Rowling wrote the first book of Harry Potter in pieces of tissue. What if you have an SLR camera, if you are a

Photographer of shit? Who cares if you bring a laptop if you cannot write at all? The artist actually reduces the number of tools he has, as will better his craft: he knows what works and what does not.

Almost anybody acquire heard the hit distinct 'Don't Worry, Be Happy' by Bobby McFerrin. The song has a actual addictive way of carrying its bulletin of actuality blessed to everyone. Bobby Mcferiin's simple bulletin absolutely fabricated a lot of bodies by cogent them not to worry.

Living a happy, airy and optimistic activity is wonderful, and is additionally acceptable for your health. Actuality blessed absolutely protects you from the stresses of life. Stress is affiliated to top causes of afterlife such as affection disease, blight and stroke.

One of the added acceptable things anytime said is - 'The alone affair in activity that will consistently abide the aforementioned is change', and in our activity we acquire the ability to accomplish the all-important changes if we appetite to. Even if we acquisition ourselves in an enough bearings we can consistently acquisition alleviation in the ability that it too would change.

Happiness is absolutely begin in everyone, accretion it is a way to accomplish a activity added admirable and additionally added healthy.To be blessed is almost easy, aloof adjudge to be a blessed person. Abraham Lincoln empiric that best bodies for best of the time can accept how blessed or stressed, how airy or troubled, how ablaze or addled their angle to be. The best is simple really, accept to be happy.

Social networks or relationships are capital to happiness. Bodies are different, acquire bodies for who or what they are, abstain clashes, connected arguments, and let go of all kinds of resentments. If arguments assume certain still try and accomplish an accomplishment to accept the bearings and you ability aloof get forth with able-bodied with

There are several means by which you can do this.

Being beholden is a abundant attitude. We acquire so abundant to be beholden for. Acknowledge the auto disciplinarian for bringing you home safely, acknowledge the baker for a admirable banquet and acknowledge the guy who cleans your windows. Additionally acknowledge the mailman for bringing you your mails, acknowledge the policeman for authoritative your abode safe and acknowledge God for actuality alive.

News is stressful. Get beneath of it. Some bodies aloof can't alpha their day after their circadian dosage of news. Try and anticipate about it, 99% of the account we apprehend or apprehend is bad news. Starting the day with bad account does not assume to be a animate affair to do.

A religious affiliation is additionally recommended. Actuality allotment of a religious accumulation with its singing, sacraments, chanting, prayers and meditations advance close peace.

Manage your time. Time is invaluable and too important to waste. Time administration can be beheld as a account of rules that involves scheduling, ambience goals, planning, creating lists of things to do and prioritizing. These are the amount basics of time administration that should be accepted to advance an able claimed time administration skill. These basal abilities can be accomplished acquainted added to accommodate the bigger credibility of anniversary accomplishment that can accord you that added assets to accomplish the after-effects you desire.

Laugh and beam agreeably everyday. Heard a acceptable joke? Tell your accompany or ancestors about it. As they additionally say -'Laughter is the best medicine'.

Express your feelings, affections, accord and affection to bodies about you. They will best acceptable alternate your actions. Try not to accumulate pent up acrimony of frustrations, this is bad for your health. Instead acquisition means of cogent them in a way that will not account added abrasion or aching to anyone.

Working adamantine brings amazing claimed satisfaction. It gives a activity of actuality competent in finishing our tasks. Accomplishments are all-important for all of us, they accord us a faculty of value. Work on things that you feel aces of your time.

Learning is a blithesome exercise. Try and apprentice article fresh everyday. Learning additionally makes us aggrandize and augment our horizons. And could additionally accord us added opportunities in the future.

At first glance, it would seem that positive thinking and Attention Deficit Disorder (ADD) have nothing to do with one another. But many of us with ADD develop negative thinking patterns because we become frustrated by our challenges and frequent feelings of being overwhelmed. This negative outlook then makes it even harder for us to manage those challenges and move forward.

Practicing positive thinking allows people with ADD to focus on our strengths and accomplishments, which increases happiness and motivation. This, in turn, allows us to spend more time making progress, and less time feeling down and stuck. The following tips provide practical suggestions that you can use to help you shift into more positive thinking patterns:

1. Take Strong Therapy of Your quality of life.

It's much easier to be positive when you are eating well, exercising, and getting enough rest.

2. Remind Yourself of the Things You Are Grateful For.

Stresses and challenges don't seem quite as bad when you are constantly reminding yourself of the things that are right in life. Taking just 60 seconds a day to stop and appreciate the good things will make a huge difference.

3. Look for the Proof Instead of Making Assumptions.

A fear of not being liked or accepted sometimes leads us to assume that we know what others are thinking, but our fears are usually not reality. If you have a fear that a friend or family member's bad mood is due to something you did, or that your co-workers are secretly gossiping about you when you turn your back, speak up and ask them. Don't waste time worrying that you did something wrong unless you have proof that there is something to worry about.

4. Refrain from Using Absolutes.

Have you ever told a partner "You're ALWAYS late!" or complained to a friend "You NEVER call me!"? Thinking and speaking in absolutes like 'always' and 'never' makes the situation seem worse than it is, and programs your brain into believing that certain people are incapable of delivering.

5. Detach From Unfavourable Thoughts.

Your thoughts can't hold any power over you if you don't judge them. If you notice yourself having a negative thought, detach from it, witness it, and don't follow it.

6. Crush the "Emmets".

In his book "Change Your Brain, Change Your Life," Dr. Daniel Amen talks about "ANTs" - Automatic Negative Thoughts. These are the bad thoughts that are usually reactionary, like "Those people are laughing, they must be talking about me," or "The boss wants to see me? It must be bad!" When you notice these thoughts, realize that they are nothing more than ANTs and squash them!

You don't have to be an expert to know the benefits of a good hug. Positive physical contact with friends, loved ones, and even pets, is an instant pick-me-up. One research study on this subject had a waitress touch some of her customers on the arm as she handed them their checks. She received higher tips from these customers than from the ones she didn't touch!

8. Blow up Your chosen Social Activity.

By increasing social activity, you decrease loneliness. Surround yourself with healthy, happy people, and their positive energy will affect you in a positive way!

9. Volunteer for an Organization, or Help another Person.

Everyone feels good after helping. You can volunteer your time, your money, or your resources. The more positive energy you put out into the world, the more you will receive in return.

10. Use Pattern Interrupts to Combat Rumination.

If you find yourself ruminating, a great way to stop it is to interrupt the pattern and force yourself to do something completely different. Rumination is like hyper-focus on something negative. It's never productive, because it's not rational or solution-oriented, it's just excessive worry. Try changing your physical environment - go for a walk or sit outside. You could also call a friend, pick up a book, or turn on some music.

When it comes to the corporate world, protocol is pretty much the religion. To know the things needed to do are the basics of productivity, but interaction and having a steady mind makes up the entire thing to true productivity. There are those who seem to work well even under pressure, but they're uncommon ones and we are human and imperfect. To get these little things like stress under our skins won't solve our problems. Sometimes it takes a bit of courage to admit that we're turning to be workaholics than tell ourselves that we're not doing our best.

The Blarney Stone is a historical stone, or actually part of the Blarney Castle in Ireland where it was believed that kissing the stone can grant you the gift of gab. Yeah, it seems strange in this day and age, but who are we to question tradition? It's not like I'm saying that Santa Claus doesn't exist (OOPS!).

There is so much to know about conversation that anyone, even I, could ever realize. You can go though watching talk shows; radio programs; clubs dedicated to public speaking; ordinary conversations; certain rules still apply when it comes to interaction through words. It may sound tedious, I know, but even though it's your mouth that's doing the work, your brain works twice as hard to churn out a lot of things you know. So what better way to start learning to be an effective communication is to know the very person closest to you: yourself?

1. What you know.

Education is all about learning the basics, but to be an effective speaker is to practice what you've learned. My stint as guest at every Toastmasters' meeting I go to taught me that we all have our limitations, but that doesn't mean we can't learn to keep up and share what we know.

2. Listening.

It's just as important as asking questions. Sometimes listening to the sound of our own voice can teach us to be a little bit confident with ourselves and to say the things we believe in with conviction.

3. Humbleness

We all make mistakes, and sometimes we tend to slur our words, stutter, and probably mispronounce certain words even though we know what it means, but rarely use it only to impress listeners. So in a group, don't be afraid to ask if you're saying the right word properly and if they're unsure about it then make a joke out of it. I promise you it'll make everyone laugh and you can get away with it as well.

4. Eye Contact

There's a lot to say when it comes to directing your attention to your audience with an eye-catching gaze. It's important that you keep your focus when talking to a large group in a meeting or a gathering, even though he or she may be gorgeous.

5. Kidding around

A little bit of humour can do wonders to lift the tension, or worse boredom when making your speech? That way, you'll get the attention of the majority of the crowd and they'll feel that you're just as approachable, and as human to those who listen.

6. Be like the rest of them

Interaction is all about mingling with other people. You'll get a lot of ideas, as well as knowing what people make them as they are.

7. Me, Myself, and I

Admit it, there are times you sing to yourself in the shower. I know I do! Listening to the sound of your own voice while you practice your speech in front of a mirror can help correct the stress areas of your pitch. And while you're at it you can spruce up as well.

8. with a smile

A smile says it all much like eye contact. There's no point on grimacing or frowning in a meeting or a gathering, unless it's a wake. You can better express what you're saying when you smile.

9. A Role Model

There must be at least one or two people in your life you have listened to when they're at a public gathering or maybe at church. Sure they read their lines, but taking a mental note of how they emphasize what they say can help you once you take centre stage.

10. Preparation

Make the best out of preparation rather than just scribbling notes and often in a hurried panic. Some people like to write things down on index cards, while other resort to being a little more silly as they look at their notes written on the palm of their hand (not for clammy hands, please). Just be comfortable with what you know since you enjoy your work.

And that about wraps it up. These suggestions are rather amateurish in edgewise, but I've learned to empower myself when it comes to public or private speaking and it never hurts to be with people to listen how they make conversations and meetings far more enjoyable as well as educational.

Be all you can be, but it's not always in the Army. I often see myself as somewhat contented with my life the way things are, but of course it's hard to think of anything else when where real issues to be discussed are.

Still I aspire for something deeper and more meaningful.

So we're all pelted with problems. Honestly it shouldn't even bother or even hinder us to becoming all we ought to be. Aspirations as kids should continue to live within us, even though it would be short-lived or as long as we could hold on to the dream. They say you can't teach old dog new tricks… or can they?

1. What do I truly desire?

The question of the ages. So many things you want to do with your life and so little time to even go about during the day.

Find something that you are good at can help realize that small step towards improvement. Diligence is the key to know that it is worth it.

2. Should I actually adjust?

Today's generation has taken another level of redefining 'self', or at least that's what the kids are saying. Having an army of teenage nieces and nephews has taught me that there are far worse things that they could have had than acne or maybe even promiscuity. So how does that fit into your lifestyle?

If history has taught us one thing, it's the life that we have gone through. Try to see if partying Seventies style wouldn't appeal to the younger generation, but dancing is part of partying. Watch them applaud after showing them how to really dance than break their bones in break-dancing.

3. What's the brilliant side in all of this?

With so much is happening around us there seem to be no room for even considering that light at the end of the tunnel. We can still see it as something positive without undergoing so much scrutiny. And if it's a train at the end of the tunnel, take it for a ride and see what makes the world go round!

4. Am I secure with what I'm doing?

There's always the easy way and the right way when it comes to deciding what goes with which shoes, or purse, shirt and whatnot. It doesn't take a genius to see yourself as someone unique, or else we'll all be equally the same in everything we do. Variety brings in very interesting and exciting questions to be experimented.

5. Have I done sufficient for myself?

Have you, or is there something more you want to do? Discontentment in every aspect can be dangerous in large doses, but in small amounts you'll be able to see and do stuff you could never imagine doing.

6. Am I happy at where I am at present?

It's an unfair question so let it be an answer! You love being a good and loving mom or dad to your kids, then take it up a notch! Your kids will love you forever. The same goes with everyday life!

7. Am I interesting to the reverse sex?

So maybe I don't have an answer to that, but that doesn't mean I can't try it, though. Whether you shape-up, change the way you wear your clothes or hair, or even your attitude towards people, you should always remember it will always be for your own benefit.

8. How much could I have?

I suppose in this case there are no such things on having things too much or too little, but it's more on how badly you really need it. I'd like to have lots of money, no denying that, but the question is that how much are you willing to work for it?

9. What inspire and motivate me?

What motivates you? It's an answer you have to find out for yourself. There are so many things that can make everyone happy, but to choose one of the may be the hardest part. It's not like you can't have one serving of your favourite food in a buffet and that's it. Just try it piece by piece.

10. What actually Makes You Tick?

So? What really makes you sick? You can be just about anything you always wanted to be, but to realize that attaining something that may seem very difficult is already giving up before you even start that journey. Always remember, that self-improvement is not just about the physical or philosophical change you have to undergo, but it's something that you really want.

It might take a little coffee or probably a few rounds of beer or any other booze you could get your hands on when it comes to relaxing after a hard day's work. Well, yeah I'm guilty about that one as well, unless I'm caught dead wearing a lampshade over my head after a few rounds of vodka… half-naked! Okay, bad example and I apologize to everyone reading this after getting nightmares about me in that state of drunken stupor.

Just don't ask how it happened, please.

But what's really interesting is that how do people go through the usual part of life when faced with vein-popping stress? I mean, the new age thing like Zen or yoga is one of the good things and it actually works. Is there room for the intellectual side of people who can actually smell the roses-in-a-can while on the move? It kind of had me thinking that there really must be something in this 'mind-over-matter' thing.

Humour is indeed the best medicine there is whenever you are. I mean anyone can pay good money to listen to a comedian just to make you get your pants after laughing so hard. Despite of what's been happening, and to those who has gone through the ordeal, it's better to just laugh while facing the troubles with a clear mind than anger with a clouded vision. One of my favourite celebrities of all time may have to be Woody Allen. Now this is one guy who gives you the in-your-face bluntness that he pulls out with gusto, even without even trying. You can talk just about anything with a man, and he's bound to mock the subject and you'll end up laughing rather than being upset about it.

Woody Allen has this to say:

1. "Money is better than poverty, if only for financial reasons." It sounds good to me, I mean the practicality of all things does involve money but it doesn't have to take an arm and a leg to get it.

2. "I believe there is something out there watching us. Unfortunately, it's the government." 'Nuff said.

3. "There are worse things in life than death. Have you ever spent an evening with an insurance salesman?" This happens to be one of the classic ones. I mean the issue about life's little problems isn't all that bad, until 'he' shows up.

Sure, relationships can get complicated, or does have its complications that probably any author about relationships is bound to discover it soon. We follow what our heart desires, unless you're talking about the heart as in the heart that pumps blood throughout your body.

4. "Love is the answer, but while you're waiting for the answer, sex raises some pretty interesting questions." And if you want more, just keep on asking!

5. "A fast word about oral contraception. I asked a girl to go to bed with me, she said 'no'." It sounds, 'practical', I think.

And when it comes to everyday life, he really knows how to make the best out of every possible scenario, and it doesn't involve a lawsuit if he strikes a nerve.

6. "Basically my wife was immature. I'd be at home in the bath and she'd come in and sink my boats." I never had a boat in my bathtub before. Just staring at it while soaking in hot water makes me seasick already.

7. "I am not afraid of death; I just don't want to be there when it happens." If it rains, it pours.

8. "I am thankful for laughter, except when milk comes out of my nose." It could get worse when you're guzzling on beer… or mouthwash and it happened to me once!

9. "If you want to make God laugh, tell him about your plans." At least he doesn't smite us with lightning, and I'm thankful for that.

And despite of what may happen to all of us in the next ten, twenty, or even thirty years, I guess we all have to see things in a different kind of light and not just perspective. I can't seem to imagine life without any piece of wisdom that could guide us. Whether we're religious or not, it takes more courage to accept your fears and learn how to deal with them is all that matters when it comes to even just getting along.

And to some things up, here is the last nugget of wisdom to go by… however, whenever, and wherever we may be.

10. "The talent for being happy is appreciating and liking what you have, instead of what you don't have."

Life isn’t the sweetest candy. Sometimes, when I feel like the world is just too heavy, I look around and find people who continued to live fascinating and wonderful lives. And then thoughts come popping into my mind like bubbles from nowhere – “How did their life become so adorably sweet? How come they still can manage to laugh and play around despite a busy stressful life?” Then I pause and observed for awhile… I figured out that maybe, they start to work on a place called ‘self’.

So, how does one become genuinely happy? Step 1 is to love you.

My theology professor once said that “loving means accepting.” To love one means to accept that you are not a perfect being, but behind the imperfections must lie a great ounce of courage to be able to discover ways on how to improve your repertoire to recover from our mistakes.

Genuine happiness also pertains to contentment. When you are contented with the job you have, the way you look, with your family, your friends, the place you live in, your car, and all the things you now have – truly, you know the answer to the question “how to be genuinely happy.”

When we discover a small start somewhere from within, that small start will eventually lead to something else, and to something else. But if you keep questioning life lit it has never done you any good, you will never be able to find genuine happiness.

I believe that life is about finding out about right and wrong, trying and failing, winning and losing. These are things that happen as often as you inhale and exhale. Failure, in a person’s life has become as abundant and necessary as air. But this should not hinder us from becoming happy.

How to be genuinely happy in spite all these? I tell you… every time you exert effort to improve the quality of life and your being, whether it is cleaning up your room, helping a friend, taking care of your sick dog, fail on board exams and trying again, life gives you equivalent points for that.

Imagine life as a big score board like those which are used in the NFLs. Every time you take a step forward, you make scoring points. Wouldn’t it be nice to look at that board at the end of each game and think to yourself “Whew? I got a point today. I’m glad I gave it a shot.”, instead of looking at it all blank and murmur “Geez, I didn’t even hit a score today. I wish I had the guts to try out. We could have won!” and then walk away.

Genuine happiness isn’t about driving the hottest Formula 1 car, nor getting the employee of the year award, earning the highest 13th month pay, or beating the sales quota. Sometimes, the most sought after prizes in life doesn’t always go to the fastest, the strongest, the bravest or not even the best. So, how do you become genuinely happy? Everyone has his own definition of ‘happiness’. Happiness for a writer may mean launching as much bestselling books as possible. Happiness for a basketball rookie may mean getting the rookie of the year award. Happiness for a beggar may mean a lot of money. Happiness for a business man may mean success. So, really now, how do we become genuinely happy? Simple You don’t have to have the best things in this world. It’s about doing and making the best out of every single thing. When you find yourself smiling at your own mistake and telling yourself “Oh, I’ll do better next time”, you carry with you a flame of strong will power to persevere that may spread out like a brush fire. You possess a willingness to stand up again and try – that will make you a genuinely happy person.

When you learn to accept yourself and your own faults. You pass step 1 in the project “how to become genuinely happy”. For as long as you know how to accept others, you will also be accepted. For as long as you love and know how to love, you will receive love ten folds back.

Again, throw me that same question “how to become genuinely happy?”. I’ll refer you to a friend of mine who strongly quoted- “Most of us know that laughter is the best medicine to life’s aches and pain. But most of us don’t know that the best kind of laughter is laughter over self. Coz then you don’t just become happy… you become free.”

If you are sending tweets to market its products, you really should tag your tweets with hash tags that are appropriate for the specific area of ​​interest. The tweets that refer to a general topic, you must include a hot topic as a hash tag. Can also be used to shorten sentences. You can create new hash tags associated with the company and the market so that other people will use. For example, if your company is to hold an event can inspire participants to Twitter while working with the same hash tags in the function.

So, people look at the tweets and begin membership discussions. As a result, there is an increasing need for direct followers.You Twitter twitter profile of a hyperlink as many sites as possible, on Facebook, connected, Digg, e-mail signature, and, and many others. When an individual becomes the cobwebs at your own pace, find a Twitter account. If you get a lot of space for the network of targeted traffic, it is very likely that the most considerable number of followers.

As Twitter grows, attracts many persons and small businesses. If you're familiar with Twitter, such as advertising and marketing tool, you are ready to stand in the middle of competitiveness, to make the messages to achieve specific audience.A typical problem today asked people how they can get more twitter followers - and is very good, qualified problem? Twitter is really becoming much more common, and his staff to grow massively in each foundation and almost every day, so if you are not using Twitter, the company is actually losing. To be a successful marketer you have tons of followers on Twitter and a lot of attention - in other words. People who want to buy a series of advertisements to buy! So how do you find them? How do you get followers on Twitter a lot more? The first proposal is that of modern humans, which opponents or meet other people who now work in a similar business in your market.

Introduce yourself to all men and women by following them and you will discover some stick again with you to start making your tweets.That is only 50% of all history. If your tweets are attractive and engaging the right kind of people you can find without having to follow very first.Getting Twitter followers much more specific to your own interest to your target position. You have to give people of today in order to follow you, after all, Twitter is something that should be fun as well as a tactic to keep advertising instrument.Yet second is to advise people to be part of or start to follow you in your current email lists, Facebook account, your forum signatures, email signatures? your blog, etc.. The possibilities are quite endless.The strategy is to "saturate" your existence - is guaranteed that you can be identified at all sites in the area of ​​social media. If you offer additional ways for people to discover what you do, just much better.

Web Design is a really great innovation in the world industry, which grows unabated. Trends in changes to design the site on a daily basis, but idealists should maintain the basic principles of website design without time to become great.

As we know that the Internet is increasing in many dimensions and the Internet is huge platform to innovate and break the design with berries slightly modify existing trends and mark cross, creating a revolution

In the web design industry.

It 's time to reflect on the latest trends in website design and development of previous trends hungry eyes behold, the trends are exactly what they are emerging as a modern popularity of the Internet world.

Minimalism: Reduce your content as history allows your audience to the point and clear information to help you better understand your work and what you can do for them.

Color simple theme: make your Web site with a simple color theme and reflect your business and a source of positive inspiration for the subject.

Visionary Site: Give your site a visionary aspect so it looks more professional and enthusiastic approach of this company is an expert in this area and safer way.

Negative Space: The use of negative space or white is an emerging trend that may reflect more in 2012. Much space, offers visitors the rest of the eyes, and users can give a greater focus on products or services.

HTML5: HTML5 today is another hot trend comes from the Internet media on request. It is a bridge between designer and developer to create code and build your website layout significantly.

CSS3: CSS3 module is the latest Cascading Style Sheets. Works well in advance provides the opportunity for greater customization to the designer and to improve the next generation web site.

Single Page Website: In today's market, you will see the site that has hundreds and thousands of pages and a lot of content on this site many visitors come to your site time with interest, but for words interest rates fall, so this phenomenon is growing and many of them want to build a website with one page that provides comprehensive information about you.

Main sections: main issues are another trend in the media is the Internet and in fact is what happens in traditional media and are used to develop the reader's interest.

Multi-Column Format: If you are looking for e-commerce sites to display the features are more than one column, and this is really a growing trend among designers to represent the data so that every visitor needs to understand it's easy to spend a minimum period of a website.

As we know that innovation is increasingly end, will always and still is today and what may or may not be a lot tomorrow, but we know that this is happening.

A microsite is an Internet web design term referring to an individual web page or a small cluster (around 1 to 7) pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its own domain name or subdomain.

They are typically used to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website.

Microsites used for editorial purposes may be a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site's general content area may provide. A community organization may have its main site with all of the organization's basic information, but creates a separate, temporary microsite to inform about a particular activity, event or similar.
Often, microsites will be used for editorial purposes by a commercial business to add editorial value. For example, a retailer of party goods may create a microsite with editorial content about the history of Halloween or some other holiday or event. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site's visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion. Normally, microsites do not contain web applications.

Microsites may be used for purely commercial purposes to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology. A car manufacturer, for example, may present a new hybrid vehicle and support the sales presentation with a microsite specific to explaining hybrid technology.

With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they're created in order to specifically carry topic-specific, keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.

An additional benefit of a microsite is that it can lower your PPC cost because the microsite can focus on specific keywords improving your Quality Score therefore lowering your cost per click.

Creating a network of micro-sites for the sake of link power manipulation is a controversial technique; hence it has become risky to interlink your own websites even for very “white hat” purposes (e.g. to let your readers know about your other relevant sites). Nonetheless, link building with micro-sites can be a highly effective technique if done correctly.

My main idea is that creating micro-sites around your main web resource is not necessarily done for the sake of interlinking and spreading the link power. When done wisely, the strategy can aim at multiple great purposes:

build link power of several resources simultaneously ( = if the microsite is closely associated with the main site, many webmasters will link to the both resources when talking about either of them). Michael Martinez in
his recent post on one-way link building put it greatly:

satellite site networks succeed because each site brings enough unique content and concepts to the user experience that it makes sense for people to link to them all be on the safe side: aggressive (or any other) link baits can be both fail or win, that’s always hard to predict; if you host your link bait on a separate site, you will always keep your main site protected from the campaign (probably dangerous) circumstances;
create multiple / additional positive / sticky brand associations (citing Michael, “split a brand value across multiple sub-brands“);

reach broader audience or attract some particular audience – that might be hard for a well known site that is strongly associated with one age group, for example, to rebrand so that it could appeal to much younger / older audience. Creating a microsite and optimizing it for a new audience group you want to target can be a better idea than relaunch your established site.

broaden your link building scope (e.g. promoting a corporate site in social media could be tough as it is not “social media friendly” enough for the campaign to be successful).

get people promote your site: by encouraging customers’ active participation, you will enroll most Internet-savvy audience; almost all representatives of this audience run websites and blogs of their own where they will be glad to promote your site.

See how others use micro-site strategy to both build links and brand awareness (examples from Mashable and WOMMA):

host relevant but different content: Coca-Cola Conversations blog focuses on Coke collectibles.
encourage viral marketing: a social network of photo enthusiasts around Fujifilm newest camera.
host link bait: to promote its new T.V. series “Back to You,” Fox Broadcasting created a micro-site where users can upload photos of themselves to create an image that shows them seated at the anchor desk between the show’s stars, Patricia Heaton and Kelsey Grammer.host different type of content (e.g. user-generated content): Southwest Airlines employees and customers share the “Nuts About Southwest” on a separate blog.

With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. See examples of how you can use Google Insights for Search. Categories Narrow data to specific categories, like finance, health, and sports. Examples: Entertainment category in Australia (last 90 days) | The top vehicle brands in France (last 30 days) Seasonality Anticipate demand for your business so you can budget and plan accordingly. Examples: cricket in 2008 vs. 2007 | christmas presents, 2004 - present Geographic distribution Know where to find your customers. See how search volume is distributed across regions and cities. Examples: news in different Australian states/territories | champions league in the UK, Brazil, Australia and Switzerland Properties See search patterns in other Google properties. Examples: puppies vs. kittens, Australia (image search) | Rising image searches (last 30 days) More examples

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently". You can Test your redirection with Search Engine Friendly Redirect Checker Below are a Couple of methods to implement URL Redirection:

IIS Redirect

In internet services manager, right click on the file or folder you wish to redirect Select the radio titled "a redirection to a URL". Enter the redirection page Check "The exact url entered above" and the "A permanent redirection for this resource" Click on 'Apply'

Redirect Old domain to New domain (htaccess redirect)
Create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain. The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed) Options

+FollowSymLinks RewriteEngine on RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L] Please REPLACE www.newdomain.com in the above code with your actual domain name. In addition to the redirect I would suggest that you contact every backlinking site to modify their backlink to point to your new website. Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

Redirect to www (htaccess redirect)
Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed) Options +FollowSymlinks RewriteEngine on rewritecond %{http_host} ^domain.com [nc] rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc] Please REPLACE domain.com and www.newdomain.com with your actual domain name. Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.
How to Redirect HTML

Please refer to section titled 'How to Redirect with htaccess', if your site is hosted on a Linux Server and 'IIS Redirect', if your site is hosted on a Windows Server.

If you are a hard core Google Analytics user (like me), you are probably already familiar with Goals.

What is a Goal?

In simple terms, A goal is something that a site/business wants to achieve. So for instance, If its a E-commerce website, one possible goal can be the orders or sales that take place online. For a consultation firm, the goal can be to get the contact information of the client and so on.

In a typical buying process, a buyer actually goes through a series of steps to complete your goal. These steps, in traditional marketing are often referred to as AIDA model. AIDA stands for Attention > Interest > Desire & Action.

So basically in order to complete a Goal, a prospect will often go through these 4 steps or in other words will go through a sales funnel. At the top of the funnel, you will often find a lot of prospective customers who are probably paying attention to your market & also probably interested in your product, however as they go deeper into the buying process, many of them feel disconnected and lose their desire which results in them taking no action (no purchase/order/sales).

How can Google Analytics help with Funnel Visualization?

Google Analytics has everything that you need to keep track of your Website goals as well as to track whatever that is happening inside your Sales Funnel.

So for instance, a company like Dell comes up with an online offer almost every other day. One of their primary goal is to get as many order as they can for each of the respective models/units. With hundreds and thousands of visitors coming to Dell’s website everyday for various reasons, not everyone is actually becoming their customer (placing an order). Some visitors are probably just browsing, some goes deep into the order page and then leaves probably because they didn’t find the right configuration that they were looking for and some are probably just confused in the order process etc.

Unlike a physical store, where the sales person has the ability to communicate with the buyer and also read his body language to better understand the needs and wants, a website just doesn’t have that luxury!
It’s bascially up to you (the webmaster/owner), to look at what happens during each step of the sales closing process (i.e. conversion / sales funnel) and find a way to make each page in the process as helpful and painless as possible.

So how can Dell identify the visitors that goes inside the sales funnel but doesn’t complete the whole process? How can Dell find out why some of their visitors are leaving their site in the middle of an order process?
Google Analytics Funnel Visualization is the answer!

How to Set Up Google Analytics Funnel

There are plenty of tutorials (including the official help pages from google) that shows you the steps for setting up a funnel in Google Analytics

So instead, I’ll share a video with you that sort of demonstrate the Google Analytics Funnel Visualization report in just 60 seconds! [Source: Google Analytics Blog]

Interview Questions listed below are most frequently asked questions when you attend for seo job Interview, it is important to concentrate on how an answer is given rather than the actual answer.
They often scare interviewees, practice well by reading seo articles, to get a good opportunity in seo field and shine in this industry.

1. Did you work on PPC?
2. Is sitemap usefull for Seo?
3. Do you know HTML Coading?
4. Explain your seo Experience?
5. Can you write HTML code by hand?
6. What Seo tools do you regularly use?
7. Explain importance of meta tags in seo?
8. Why are you leaving your current seo job?
9. Have you attended any seo conferences?
10. What is the difference between SEO and SEM?
11. Give me a description of your general SEO experience.
12. What role do social media play in an SEO strategy?
13. Explain what META tags matter in today's SEO world?
14. What kind of SEO strategies do you normally implement for back links?
15. What do you think is different about working for an SEO agency vs. doing SEO in-house?
16. To what extent do you think seo is effective?
17. As a seo consultant Do you consider yourself as creative?
18. Have you ever prepared proposal for seo clients? if yes can you give me one proposal now? 19. What are the problems you face in seo industy?
20. How do you evaluate whether an seo campaign is working?
21. In what area of seo are you strong ? And what area of seo you are weak?
22. What seo blogs and Forums do you read ?
23. Do you have experience in social media optimization?
24. How far do you think social media optimization help a website to achive top position in search engines?
25. As a seo consultant what do you prefer google / yahoo/ bing ?
26. Do you have Knowledge of Static as well as Dynamic Website Optimization ?
27. Do you have experience in copy Writing and can you provide some writing Sample?
28. What is the role of social bookmarking sites in Seo?
29. What do you mean by social networking Traffic? How do they help for website seo?
30. Have you done any Videp Submissions and Video Promotions.?
31. Explain what is page rank and explain page rank algoritham?
32. Explain me the steps you follow for optimizing a website?
33. For what clients you have done seo? Are you successful in doing seo for them?
34. What is link building ? Link buying?
35. What kind of activities do you normally implement for genrating back links for a website?
36. Why do we use nofollow on an internal link?
37. What do you mean by competitive analysis and what techniques do you use?
38. How many target keywords should a website have? Or how many target keywords do you suggest for a website?
39. How do you help your client to decide budget allocation for seo and pay-per-click?
40. Do you have your own blogs? Do you do any seo freelance works ?
41. How do you handle your client if he do not want to implement your seo recommendations?
42. Could you briefly explain the Page Rank algorithm? And what do you think of Page Rank?
43. What do you think of using XML sitemaps?
44. Do you have experience in copywriting and can you provide some writing samples?
45. Explain various steps that you would take to optimize a website?
46. Have you ever had something you've written reach the front-page of Digg? Or Stumbled?
47. Why might you want to use no follow on an internal link?
48. What do you think about link buying?
49. What areas do you think are currently the most important in organically ranking a Web Site?
50. Who are the two key people - who started Google?
51. What is the difference between PageRank and Toolbar PageRank?

People get worried when they hear about terms such as SEO and LSI, and when they try to find out how to use latent semantic indexing, they get even more worried when they get conflicting messages. On the one hand some say that LSI doesn't exist and therefore can't be used, while others, on the other hand, state that it is critical to your website's success with the search engines.

We all know what computer people are like, the way they try to make acronyms of everything. LSI is one of these, although not quite what you would call an acronym. LSI does exist, but not in the form that Google would have us believe, and not in any form that you can use to make your website LSI complaints. Anybody claiming that they can do that are simply playing Google's trick and using big names for what is a very simple thing to do.

LSI or LSA?

Without going into any detail as to the mathematical background of LSA, it can be used, and is used, to determine the relevance of a passage of text to any given topic based upon a keyword or multiple word search term. LSA was, incidentally, patented by a group of people in 1988, although the basics were known prior to this. LSI is nothing more than the use of LSA in the indexing and retrieval of information. It is therefore a concept, and you cannot make a â€˜concept compliantâ€™ web page.

However, it is all semantics (ha-ha!) and the meat of this article is not to knock holes in the way the terms LSA and LSI are being wrongly used by SEO experts, but inform as to how you can make your web page more likely to be considered relevant to the main keyword for which you want your page indexed. This is very simple and does not warrant all the books now being offered on the subject.

The Development of Adsense

Latent semantic analysis is used by Google primarily to detect spam, in respect of excessive repetition of keywords in order to fool the search engines into providing a high listing for that keyword. There was a time when smart people could indeed achieve this simply by writing a meaningless template with rotating synonyms into which any keyword could be multiply inserted by means of software. Thousands of pages could be generated in minutes, each targeting a different keyword. Some were making $thousands daily from Adsense using this method.

In fact the principles of LSA to determine the content of web pages were used by a small company called Oingo that changed its name to Applied Semantics who developed a search system to determine the relevance of page content for specific advert placement. They called this Adsense. This company was in turn bought by Google in April, 2003, and Adsense used to replace their own system which was still under development. Adsense, then, was not developed by Google, but purchased by them.

BigDaddy and Character String Analysis

The principles were also applied to determine the relevance of on-page text to specific search terms and used in the web indexing algorithm called BigBaddy, used by the Googlebot to index your web pages. BigDaddy appears to view links and relevance as the two major factors among many others that determine your listing position in the index for any specific search term as used by a Google customer.

Back to spam. Your web page content is now analyzed by the statistical mathematical analysis tool known as LSA/LSI and indexed according to the meaning of the words in your text. It goes further than just checking for the excessive use of specific words, and no longer searches only for indices of your stated keywords. LSA informs Google of the true meaning of your text, and you cannot hide this by repetitions of a single key phrase. Letâ€™s call it LSI because thatâ€™s what Google calls it. LSI analyzes the character strings in your text and compares them to a large database of words, the meanings of which have been defined.

Same Words Different Meanings

LSI is used to determine the true meaning of homonyms, heteronyms and polysemes. Homonyms are spelled and pronounced the same, but have different meanings, such as lock, with three meanings. A heteronym is a word spelled the same as another, but with a different pronunciation and meaning, such as lead: a metal or to be in front. Polysemes are words spelled the same, and from the same root, but used differently such as a mole â€“ a burrowing animal, or a mole â€“ a spy deliberately placed in an organization. Both moles have the same root, but the words are used in different contexts. LSI or LSA can be used to determine the difference by means of analysis of the other words in the text.

If your page has been written around the keyword lock (my usual example of a homonym), without any decent content the reader would find it difficult to tell what type of locks you were writing about. The LSA algorithm would be looking for words such as canals, keys or hair to tell the difference and know where to list it.

All you need do is to look up thesaurus.com, and then use plenty of alternative vocabulary in your content that explains its meaning precisely. You can also use the tilde (~) in a Google search for your keyword. While Google does not highlight exactly correct synonyms, it will give you an indication of what vocabulary it regards as being equivalent. If you do that with â€˜locksâ€™ all you get are â€˜lockâ€™ and â€˜locksâ€™, and all are security locks. Interestingly, when you do it with â€˜canal locksâ€™, Google also highlight â€˜narrowâ€™. This indicates that if your topic is on canal locks, using the word â€˜narrowâ€™ will be to your advantage.

Semantics and Vocabulary

If you keep in mind that the main purpose of the LSI component of BigDaddy is to detect keyword spamming, and to determine for what search term the page should be indexed, then it should be obvious to you that the sue of contextually related vocabulary will reveal the semantics of your page. Semantics is nothing more than the meaning of the words you are using, and where your keywords could have more than one meaning, you have to make the meaning clear through the use of related text. Nothing more than that.

If you write naturally, as you would if you were talking to somebody, and trying to explain your subject, then you will not have any problems with the LSI algorithm. There is no need to use an SEO expert, since they are not necessarily qualified in their knowledge and use of language. A thesaurus will do the job fine.

Keyword Density is not What it Was

Do not overuse your keywords, and the old adage that you should have between 1% and 3% keyword density on your page no longer applies. Use it often enough to stress its importance, which means as the page title, as the heading in H1 tags, and in the first 100 characters and in the last paragraph. Google will check all four of these, and will regard any words it finds there, other than fillers and stop words, as being important. Use it again every 300 words or so and that is enough.

SEO and LSI are not really related since the term LSI is used in the wrong context here. However, in the way that it is used, if you use good vocabulary, contextually relevant to your keywords, then you will also be using good SEO. How to use latent semantic indexing properly is irrelevant in pure terminology, since you canâ€™t use it on your web page. Google can use it in their algorithm, and you should make your vocabulary as understandable as possible by means of simple words that express the meaning of your text.

Pete has his own theories of the way that SEO and LSA can be used to improve your web page listing positions, and more information is available on his website SEOcious and his blog SEOscopy where you will find how to use these concepts to their maximum effect.

AOL uses the Open Directory Project as its backbone. The Open Directory Project has approximately 2 million web sites, collected and organized by more than 20,000 expert editors worldwide, with more than 3,000 new sites added daily. These editors and America Online are dedicated to an open-source volunteer effort to make the best human-edited Directory on the Web.

Inktomi offers, next to the directory listings of dmoz, crawler based results to AOL. Google will deliver "Sponsored Link" results to AOL (as from May 2002).This year AOL celebrates its 25th anniversary as a leading global Web services company. Twenty-five years ago, the company was known as Quantum Computer Services offering an online service named Q-Link. Quantum launched its first instant messenger service in 1989 and welcomed users with that familiar saying 'You've got mail!'.

It wasn't until 1991 that Quantum was renamed America Online through an employee contest. The following year, America Online, commonly called AOL, went public on NASDAQ. Starting in 1993, our disk mailings connected thousands of households to the Internet, and two years later we reached our one million member mark. In 1995, AOL extended its service internationally and launched AOL Germany.

As more and more users connected to the Internet, AOL began expanding its products and services. In 1995, AOL debuted the AOL.com homepage. The next year AOL reached five million members and introduced a flat-rate pricing program. That same year, AOL launched the Buddy List for chatting and welcomed the Running Man as a new AOLer. Two years later, the Buddy List was inducted into the Smithsonian collection.

While our user base grew, so did our company. In 1998, AOL acquired CompuServe and ICQ. The following year, Moviefone and Netscape joined our suite of products. MapQuest became AOL's trusted mapping source in 2000. Then, in 2001, AOL merged with Time Warner to create AOL Time Warner. In 2004, AOL connected advertisers to users using the newly-acquired Advertising.com.

America Online made history in 2005 by becoming the first Internet company to win an Emmy. The very next year, we officially changed our name to AOL and began offering our content and services free of charge. Over the next three years, AOL launched new content sites totaling more than 80 sites by 2009. In 2009, the Running Man was inducted into the Madison Avenue Advertising Walk of Fame and was also recognized in the Advertising Icon Museum. Later that year, AOL Inc. became an independent, publicly-traded company. In 2010, we look forward to many more historical moments.
Inktomi offers, next to the directory listings of dmoz, crawler based results to AOL. Google will deliver "Sponsored Link" results to AOL (as from May 2002).This year AOL celebrates its 25th anniversary as a leading global Web services company. Twenty-five years ago, the company was known as Quantum Computer Services offering an online service named Q-Link. Quantum launched its first instant messenger service in 1989 and welcomed users with that familiar saying 'You've got mail!'.

It wasn't until 1991 that Quantum was renamed America Online through an employee contest. The following year, America Online, commonly called AOL, went public on NASDAQ. Starting in 1993, our disk mailings connected thousands of households to the Internet, and two years later we reached our one million member mark. In 1995, AOL extended its service internationally and launched AOL Germany.

As more and more users connected to the Internet, AOL began expanding its products and services. In 1995, AOL debuted the AOL.com homepage. The next year AOL reached five million members and introduced a flat-rate pricing program. That same year, AOL launched the Buddy List for chatting and welcomed the Running Man as a new AOLer. Two years later, the Buddy List was inducted into the Smithsonian collection.

While our user base grew, so did our company. In 1998, AOL acquired CompuServe and ICQ. The following year, Moviefone and Netscape joined our suite of products. MapQuest became AOL's trusted mapping source in 2000. Then, in 2001, AOL merged with Time Warner to create AOL Time Warner. In 2004, AOL connected advertisers to users using the newly-acquired Advertising.com.

America Online made history in 2005 by becoming the first Internet company to win an Emmy. The very next year, we officially changed our name to AOL and began offering our content and services free of charge. Over the next three years, AOL launched new content sites totaling more than 80 sites by 2009. In 2009, the Running Man was inducted into the Madison Avenue Advertising Walk of Fame and was also recognized in the Advertising Icon Museum. Later that year, AOL Inc. became an independent, publicly-traded company. In 2010, we look forward to many more historical moments.