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Trinona to launch its 2010 TV campaign during IM World Championships broadcast

Watch the premiere of the 2010 TV Commercials during Hawaii Ironman coverage on NBC

On Saturday, December 19th, Trinona will launch its 2010 TV Campaign during NBC's broadcast of the 2009 Ironman World Championships, airing 3:30-5 p.m. The 30-second spots profile two local athletes, David Thompson and Jeremy Sartain, who have built their reputations and stellar multi-sport resumes by battling anyone - and anything - that has stood in their way. They both embody the spirit of Trinona's "Battle for the Bluff," which both athletes are scheduled to compete in next June in Winona. The race features one of Bicycling Magazine's Top 100 Climbs in the U.S. The fastest competitors will receive the coveted "King of the Bluffs" Jersey.The TV spots were produced with the help of some of the best creative talents in the Minneapolis marketing/production community, Spots will be available for viewing online following the airing on Saturday. A couple of stills have been provided.