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When you pre-order your copy of EA’s much anticipated new MMORPG The Secret World at zavvi.com, you’ll not only receive a piece of exclusive free DLC – A loyal hound to support you in combat – along with some other in-game trinkets (more info here) but also early access to the game, and access to some imminent beta events. The first open beta weekend begins today, Thursday May 10th.

Not long after you pre-order, you’ll receive a code. Here’s what to do with it….

The Secret World is an exceptionally innovative dark fantasy MMORPG by developer Funcom, who are the makers of such similar games as Anarchy Online and Age of Conan: Hyborian Adventures. Delve deep into the world’s most deepest hidden secrets and conspiracies, where magic exists, the monsters under your bed are real, and ancient forces are hell bent on fighting to take over the world.

The Secret World is currently due for release on the PC on Tuesday, June 19th 2012.