Focustopic

Real or virtual: Car clinics in the method test

November 2018

They have already been seen on roads and highways many a time: Prototype cars with their bumpers taped up, covered in wildly patterned film and protective guards. These camouflaged and not-yet-released car prototypes make for a sought-after photo opportunity for journalists. Car manufacturers use these visual aspects in order to shield their...

Blitzinterview

Christine Kittinger / Consumers and the Internet of Things

November 2018

Christine Kittinger talks about the latest issue of the Marketing Intelligence Review. It features a very hot topic: The Internet of Things (IoT) and the ever-growing digital connectedness of everything with everything. What is the IoT’s impact on consumer decision making?

Compact - our service

Focustopics present survey and panel results from market and consumer research in selected short articles.

In Blitzinterviews, we ask our members and other experts for their opinion on different topics.

Under the heading Outlinedata you find helpful links to open source statistics relating to society and consumption.

Editorial

Dear Compact-Readers,

On December 10, 2018, the extraordinary general assembly of the GfK Verein decided with 84.05 percent of the votes represented that GfK-Nürnberg e.V. will be called "Nürnberg Institut für Marktentscheidungen e.V." in the future. This name has been formally registered in the Nuremberg Register of Associations, so the institute now officially operates and conducts research under its new name. To emphasize its tradition and its strong ties with GfK SE, the institute will use the supplement "Founder and anchor shareholder of GfK SE".

The Nuremberg Institute for Market Decisions (NIM) will focus its research on market decisions. The aim is to understand market participants' decisions better, in greater depth, more quickly and more comprehensively.

As part of the realignment the information service Compact has been discontinued. It was our information service for providing research highlights from GfK Verein and GfK SE to its subscribers. The articles will still be provided in an archive.

Outlinedata

Statistics for Europe

How many people live in the European Union? How has the number of inhabitants developed over time? Which other developments can be observed? And what about other countries on this planet? Some institutes and public bodies issue publications, data and diagrams.