“People want narratives, right? All of our lives are defined by narratives: stories we tell ourselves, the stories we see, the stories that guide us down the street.”
–Geoff Kelly

“The main function of the human brain is storytelling. Memory is storytelling. We learn to forget. We learn to distort. And from the very beginning we’re learning to tell a story about ourselves.
-Joss Whedon

“If you want to learn about a culture, listen to the stories.
And if you want to change a culture, change the stories.”
—Michael Margolis