LITEHOUSE BRINGS THE HEAT WITH COOL BIG GAME PROMOTION

Bring on the hot wings! Litehouse, Inc., the nation’s premier salad dressing, dip, herb and cheese company, is gearing up for the Big Game with a special promotion that will support retailers and highlight the company’s Homestyle Ranch and Chunky Bleu Cheese dressings – cool dips for hot wings – and the perfect addition to any tailgate or party.

Following last year’s successful “Dip it, Dunk it, Wing it” promotion, during which Litehouse Chunky Bleu Cheese dressing outperformed all other refrigerated blue cheese salad dressings1, the brand is again helping retailers increase sales and engage consumers leading up to the Big Game. This year’s promotion, dubbed “Bring on the Heat,” spotlights two cool Litehouse dressing flavors that help soothe the heat of hot wings: ranch, millennials’ favorite flavor profile, and bleu cheese, the favorite flavor profile of all other generations2. These leading dressing flavors, paired with a healthy appetite for chicken wings (Americans are projected to eat more than 1.25 billion chicken wings during the 2017 Big Game3), make for a hot promotion.

The “Bring on the Heat,” promotion will run January 22 through February 4, and will be supported by a number of initiatives:

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, fruit and veggie dips, sauces, Instantly Fresh® Herbs, blue cheese, and cold pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse is proud to be 100% employee-owned and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan…Families Making Food for Families. For more information, visit www.LitehouseFoods.com,Facebook, Instagram, Pinterest and Twitter.