The team behind the project has partnered with Nickelodeon and HarperCollins Publishers to bring hit children’s brands PAW Patrol, GUNK Aliens and Magic Ballerina to the concept through a range of featured skins.

An interactive smart ball toy that encourages active play among children through the power of AI has hit over 400 per cent its original funding target on Kickstarter.

Storyball has seen a surge of consumer backing on the crowdfunding platform that has taken the project to more than £100,000 in funding, over four times its original goal.

The interactive play ball guides a child’s experience through audio, haptic and light cues to signal what to do next. It will sound an alarm is the user gets caught by its story narrative’s ‘bad guy’, vibrate if they haven’t jumped high enough over an imaginary fence and more.

Storyball also utilises AI and machine learning technology to detect habits, behaviours, skills, likes and dislikes among its users to tailor the game, quiz or story they are playing.

The team behind the project has partnered with Nickelodeon and HarperCollins Publishers to bring hit children’s brands PAW Patrol, GUNK Aliens and Magic Ballerina to the concept through a range of featured skins.

Characters such as Chase and Skye from Nickelodeon’s PAW Patrol will feature alongside Snivel the Robo-Dog from GUNK Aliencs and Ballerina from Magic Ballerina. It also includes three original characters, Agent Ayo, Pepper the Bear and Sesame the Unicorn.

Storyball chief product officer, Meir Biton told ToyNews: “We are overwhelmed, excited and thankful for all the support received from parents and educators – our vision of bringing play back to the real world and creating new learning experiences for today’s kids resonated with many.

“The space between real and digital is growing fast and we are looking forward to taking a seat at the front. The crowdfunding has been an important step that secured the launch of so many wonderful stories, classic and new.”

The Storyball Kickstarter project has just one day left. The next steps for Storyball will be product finalisation and delivery.

Licensed by Capcom and co-designed by Jasco Games and the popular YouTuber Joe ‘Angry Joe’ Vargas, Street Fighter: The Miniatures Game has secured £540,143 and counting, with 25 days of campaigning still to go.

The project to bring the world of the Oddbods to the tabletop gaming scene launched earlier this month with the target of raising £11,451 in order to take it through to the next stage of development and distribution.

Power Rangers: Heroes of the Grid is an officially licensed board game under development from Renegade Game Studios. The title hit its target of £78,586 within just eight hours of going live on the platform.

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.