Why SAS for better customer insight?

Today's customers are mobile and have more control over the purchasing process – which means retailers must rethink how to use customer data and insights from analytics to improve customer engagement. That's where SAS comes in.

Connect with your customers in real time

Engage and respond to customer needs instantly using contextual listening and advanced data integration to enhance both in-store and online shopping experiences.

Sell more

Understand what actions drive transactions and customer value. Know which message or offer is most relevant – and the best way to deliver it. Personalize interactions to drive the best performance. And integrate the experience across all touch points throughout the customer journey.

Spend less

An omnichannel approach enables you to spend less on customer acquisition than your competitors. Use predictive modeling as the basis for comprehensive integrated marketing to improve the outcomes of your marketing interactions.

Rather than mailing every offer to every customer, SAS helps us determine the right people to contact, helping us stay on budget and avoid wasting resources.