its a long story for me 4 minutes is more than long for the audience to wait for the very ending, although the story is well built but its not gonna work as TVC.
besides this kind of ending is really insulting for such motivated and ambitious girl when the people judge her from the looks of her hair... i dont like the ending but i like the story only.

I would love to see any of you making a good TVC like this one. It has some flaws, but is awesome. All of you LOVE to talk rubbish, but I don't see any constructive comment. All of you love to destroy because your little egos need to be fed. If all of you have something better than this, then show it!!! I'm waiting for the day when comments here become HELPFUL to each other. If you don't have anything good or helpful to say, then keep your mouth shut!

We've all watched this knowing it's a Pantene ad, and I think that knowledge diminishes the impact. The tagline at the end—You Can Shine—is powerful here in its simplicity and its double meaning, despite the girl waving her head around in the last few seconds, which is a little distracting. This ad goes beyond the idea of beautiful hair to address an issue we all face at one point or another: fulfilling our potential despite obstacles. They tie it back to the product with the tagline. That is the essence, I believe, of effective advertising.

As someone who was picked on in school for being different (I am dyslexic) I can sympathies with her. I especially like at the end where she not only proves the cruel girl wrong, but upstages her by just being herself and doing what she's always wanted to do. I'll remember the brand Pantene just because I was so shocked it was a shampoo commercial and I was happy to see such a posotive and inspiring story line used. Pantene is killing two birds with one stone, morally saying it's okay to be different and economically shocking viewers into remembering it's brand. Really quite brilliant and wonderful.