Social Communication is vital part of PR - PRCI, Concept PR show how

Veteran media professional B N Kumar, popular as BNK24x7, credited for launching a novel concept called Social Communication. He has thus acquitted a new tag – Social Communication Activist. Vikypedia talks to BNK, Executive Director of Concept PR and Governing Council Chairman of Public Relations Council of India (PRCI), on his new experiment which has won a national and two international honours – Fulcrum Award: Consultancy Professional – Not For Profit and two SVUS PR World Gold awards.

Question: Congratulations BNK on winning the SVUS PR World gold for the second time. What was all this about?