A Few Animals. A Few Fields. A few miles from here.

The Conscious Carnivore is Madison's premier location for grass-fed, humanely-handled, and hormone and antibiotic-free meats. We work with Wisconsin farmers to provide Madison and the surrounding area with ethically sourced and humanely-slaughtered animals.

Whether you're in the market for grass-fed beef, heritage pork, pastured and soy-free chicken, or any one of the myriad of sundries we carry, we're sure to help make your dinner table a happy place to gather.

beef

Pork

Lamb, Goats, Chicken & More

Eat Like We're All Connected

Nearly every customer that comes in the shop ends up like family. We are all part of the food revolution and how and where we spend our money impacts the communities in which we live. Learn how your dollar affects the web of the upper midwest.

Eat Like We're All Connected

Nearly every customer that comes in the shop ends up like family. We are all part of the food revolution and how and where we spend our money impacts the communities in which we live. Learn how your dollar affects the web of the upper midwest.

What you eat shouldn't eat at you

When first entering The Conscious Carnivore you'll be greeted by the smiling faces of hundreds of past customers. Our Connected wall showcases the friends we've made, those who like their meat to be raised in fresh air with elbowroom and an all-you-can-eat salad bar.