A sales promotion campaign, mainly targeting junior and high school students, featuring 4 spiked shoes. Based on the concept, “news are born inside the clubrooms,” developed a spike-shaped caravan car with an interior of a clueb room. The caravan car appeared in schools and soccer competitions to hold spike trial program. In the display event at the Ajinomoto Stadium, created news by having Zinedine Zidane to encounter his exact replica transported in the caravan car.