Posts Tagged ‘linkedin’

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: https://www.udemy.com/linkedin2017 I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

Last year I generated over 100k’s worth of business from LinkedIn alone. Want to do the same? Read on… I’ve been using LinkedIn for business since the mid 2000’s. Whilst many others discounted this network, preferring instead the more glitzy and slightly cooler networks like Twitter and Facebook. I pursued all of them, trying to work…

In the last 3-4 months I’ve generated more than 50k’s worth of direct business from my personal LinkedIn account. I spend around 2-3 hours a week on the website and I have a set process for how to get the most from it. At Optix, we spend a fair bit of time training our clients…

A statement I often hear is, ‘you can keep ahead of things because you live in this industry’. In many ways this is true. Things are changing so quickly and I have a great team around me who often pick up the latest changes way before me. However, there are a few quick tips I…

I’m really excited as tomorrow I’m going to be spending the morning with students at Exeter University, talking about Social Media and how it can help their job prospects. We all know its a tough world out there right now and getting a job is a lot harder than when I left the same University,…

Be where your customers are… Mind-blowing isn’t it. I hope I didn’t set your expectations too high with that title! 🙂 When I’m discussing social media communications with clients, one of the concerns they often have is that their customers may not be active in these spaces. It’s a valid point and one that is…

When you type your name into Google what comes up? Are you the 1st result? Are you 2nd? Please tell me you’re on the first page right? No? Really? When I go for a meeting with anyone, when I listen to someone speak, the first thing I do is Google their name and if they…

As I write this, at 8am on the morning of my birthday, I’ve already received numerous texts from people, tweets, linkedIn messages and facebook wall comments wishing me many happy returns. I’m actually quite overwhelmed by it. Thank you so much everyone. Many of the people on the social networks didn’t even know me a…

I’m writing today about a project that the Fast Company is running called the Influence project. The concept of the project is to find the most influential people online. They measure this by giving each person taking part a unique link and asking them to promote it as much as possible. A click on that…

2009 saw an explosion in the social media world here in the UK. Yes, some early adopters were on a lot earlier than that but the majority of people that were still ahead of the curve, found their feet last year. Personally I found it very easy to get involved in everything going on and…