Now that we understand what your business does and what makes it different from your competitors, we need to really understand what type of person will be your best customer/prospect. We know that every business would like as many customers as possible. But, in reality, there are segments of people or businesses that are a more natural fit with your product/service. The more targeted your focus, the easier it will be to build a website that really appeals to and engages your "perfect prospect."

Again, the more detailed you can be about this person/business, the easier it will be to write content that holds their attention and keeps them at your website.

Describe your ideal (primary) audience:

What is their average age?:

What is their average annual income:

What is their average education level:
High SchoolSome collegeCollege graduatePost graduate

Are they primarily...:
MaleFemale50/50

Where do they live? (close to your business or across the U.S.):

Other information that might help us better understand who you sell to: