Be inspired to ideate and innovate.

We are the first agency in Indonesia working in a virtual space-
believe us: we understand the challenges involved in trying
to get clarity in a country as diverse as this one.

What really matters for our consumers?

Is our brand really talking to them,
and capturing their hearts and imaginations?

Do we really know what it takes to WOW our consumers, and build a lasting bond with them?

Do we understand the dynamics in which our brand interacts with its market landscape?

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Working in a virtual office lets us experience the world dynamically.
Who better to help you meet the people you design for, eye to eye?

Unchained from desks, we're free from preconceptions! Allowing us
to thoroughly understand the realities of your brand and market,
helping you through the diverse phases of your brand journey.

The brand journey

The first step of a journey starts with an inspiration of where to go, of knowing the path. And the best source of inspiration is the market itself.

We help you identifying the paths to get into the hearts of the Indonesian consumers and get inspired by the findings. Together we explore the underlying motives, understand what makes them tick, what really matters to them.

The second step is to create ideas. Successfully competitive brands arrive at their position by placing their consumers at the center of the development cycle, gathering inspiration from them to create meaningful solutions.

Ideation is the process of refining insights and inspiration gathered from our qualitative research methods, into a series of brand aligned and financially rewarding solutions, including those previously unthinkable.

The third step requires the evaluation of concepts developed, testing their strength before introducing them into the market.

We believe that for brands to stay relevant, they must foresee market dynamics, anticipating and adapting through a well-developed strategy. Our evaluation process involves techniques to research the risk out of concepts and avoid unconstructive launches, thereby truly innovating.

Our expertise extends past classic qualitative market research. We will help you dive deep into what's behind the surface, understanding the underlying currents that constitute your consumer behaviours and attitudes.

And for you who are still developing the consumer understanding capability in your organization, our Research Academy will help you with just the right training programs covering key aspects of marketing research.

An anthropologically flavored methodology for understanding consumers, their behaviors, categories, occasions, needs and values. Through extended immersions (often combined with depth interviews) and observations of consumers in their natural habitat.

Through understanding the way consumers live within their environment, we can find out different typologies of consumers and market dynamics.
It is then important to capture these learnings and solidify them into a set of patterns which we can use to steer the brand's marketing strategies.

Aside from understanding consumption behavior, in a diverse market such as Indonesia, it is also crucial to explore how people buy and choose at points of purchase.
Also to explore what kinds of activities or stimuli at points of purchase that can attract shoppers, for a certain product or service.

We provide training programs that can be customized to the needs of your organization in building consumer understanding capability. We cover key aspects of marketing research, how to design it, its tools and applications.

Good concepts are not created overnight, and certainly not without checking them with the potential end consumers.
By understanding how consumers react to our concepts, we improve them into something more concrete and relevant.

Turning concepts into concrete offers involves a huge investment.
Through Con-Val we evaluate the final concepts - advertising, message, product, service, promotion, or packaging - so we can fine-tune them to ensure your concrete offers are compelling.

Launch-Val is a pre and post launch evaluation process, to find out consumer acceptance.
Preparing and Following a product or service launch, it is essential that we know early on how it is accepted, and how we can adjust or adapt certain elements so it can be accepted even better.

People fascinate me. I knew that I belonged in research as soon as I found it.

Miriam 'Riri' Rustam

Managing Director, Founder

Riri's innate desire to interact with people of all cultures alongside a holistic attention to detail, uniquely shapes her sensitivity towards brand journeys. In particular, her facility in translating business needs and people's desires into sound business solutions, shines through during concept development and ideation workshops. In her spare time she juggles being a mother, a blog writer and a traveler.

Riri graduated in Psychology from the Univ. of Indonesia, and has an MBA from Monash Mt. Eliza University, in Melbourne.

Sita

Do what you love and love each moment!

Ardhini 'Sita' Citrasari

Research Manager, Co-founder

Sita's experience abroad has shaped her into a qualitative researcher with a global focus. Before applying this international awareness to the co-creation of the Eye to Eye team, she lent her unique consulting perspective to multinational research agencies. Having released 6 albums with her 19-year-old band, BaseJam, her greatest achievement is being a devoted mother to her son, Satryo.

Sita graduated in Psychology, from the Univ. of Indonesia, and has an MA in Applied Psychology from Middlesex University, in London.

Alya

You’ll be surprised on what you can ignite with the right stimuli and facilitation.

Alya Fatima

Associate Director

With her robust experience in various marketing functions, including Brand Marketing and Marketing Research, in Multinational FMCG Companies, Alya has a well rounded business knowledge that is translated through her strong analytical skills and well articulated presentations.

She finds pleasure in good books and singing, in between mothering her two children.

Alya graduated in Management, from Universitas Parahyangan.

Danis

Continuously connecting with others is exciting.

Danisya 'Danis' Kartohadiprodjo

Research Manager

Danis has developed herself into a detail-oriented and empathic researcher by continuously applying the skill set gained from her time as an event organizer. In her free time, she enjoys capturing the world - especially landscapes and architecture - through her lens, and maintaining in touch with her childhood passion for dancing.

Danis graduated in Psychology from the Univ. of Indonesia & Univ. of Queensland, and has an MBA from Prasetya Mulya Business School, Jakarta.

Chris

“The world of Qualitative research is fascinating. It’s a world with lots of surprises.”

Christina 'Chris' Natalia

Research Manager

Having spent many years in one of the most prominent local company in its consumer insight department, Chris feels that her passion really lies in understanding the ins and outs of qualitative research. She then decided to join Eye to Eye to be a part of the dynamic world of Qualitative Research.

Having worked in an FMCG company, Chris is sensitive in understanding the issues that really matter to brands and businesses. Making her able to extract findings beyond the obvious.

Chris graduated in Industrial Engineering, from Universitas Trisakti.

Research Team

Rajiv Ibrahim

Research Executive

An economics major, Rajiv finds that his passion for film shapes his qualitative research approach: he applies a multi-angular view to behavior interpretation.

Elsha Fara

Research Executive

Graduated in Psychology from Universitas Indonesia. She had a few years of social research experience before plunging herself into the world on market research. She has found this a fascinating world where she can learn about various aspects of people's life, just like social research has allowed her to experience