Mulholland Dr is a great movie, but I don't think most people know about it. That said, this campaign reminded me - a little - of the Bayer Aspirin & Cafiaspirin campaign, which is much much better due to its simplicity.

Could be interpreted as if the dad gotta be strong to beat up the boys. Specially in Brazil, where homophobia is a real issue. Its sad to see this campaign going towards that direction if it could be avoided.