Nothing weíve ever created has been designed just to look beautiful. Thatís
approaching the opportunity from the wrong end. Instead, as we reconsidered iOS,
our purpose was to create an experience that was simpler, more useful, and more
enjoyable ó while building on the things people love about iOS. Ultimately,
redesigning the way it works led us to redesign the way it looks. Because good
design is design thatís in service of the experience.

Simplicity is often equated with minimalism. Yet true simplicity is so much
more than just the absence of clutter or the removal of decoration. Itís about
offering up the right things, in the right place, right when you need them. Itís
about bringing order to complexity. And itís about making something that always
seems to ďjust work.Ē When you pick something up for the first time and already
know how to do the things you want to do, thatís simplicity.

All-new Features.

iOS 7 introduces great new features like Control Center, AirDrop for iOS, and
smarter multitasking. It also makes the things you do every day even easier,
faster, and more enjoyable. And while many of the apps look different, the way
you do things feels perfectly familiar. So from day one, you know how to use the
worldís most advanced mobile OS. In its most advanced form.

Control Center gives you quick access to the controls and apps you always
seem to need right this second. Just swipe up from any screen ó including the
Lock screen ó to do things like switch to Airplane mode, turn Wi-Fi on or off,
or adjust the brightness of your display. You can even shine a light on things
with a new flashlight. Never has one swipe given you so much control.

Multitasking has always been a smart way to switch between apps. Now itís
even smarter. Because iOS 7 learns when you like to use your apps and can update
your content before you launch them. So if you tend to check your favorite
social app at 9:00 a.m. every day, your feed will be ready and waiting for you.
Thatís multitasking in iOS 7. It knows what you want to do before you do.

Camera in iOS 7 puts all your shooting formats ó still, video, panorama, and
now square ó front and center. With a swipe, you can capture what you want the
way you want.2 Fast. And new filters let you do even more with each image. Give
it a retro feel. Dial up the contrast. Or go black and white. Artistic license
is all yours.

Photos.Now there are faster, easier, and more delightful ways to scroll down
memory lane. Introducing Years, Collections, and Moments ó smart groupings of
your photos and videos based on time and place. Tap Years and all your shots
fill the screen. Each year holds Collections, like your trip to San Francisco.
And in that Collection are distinct Moments ó photos from Union Square, videos
from AT&T Park. So you can find a shot from whenever, wherever, in no time.

AirDrop. Drop everything.

Sending a photo or a document to someone via text or email is fine. But if
that someone is right next to you, a text or an email suddenly feels like too
many steps. Enter AirDrop for iOS. It lets you quickly and easily share photos,
videos, contacts ó and anything else from any app with a Share button. Just tap
Share, then select the person you want to share with. AirDrop does the rest
using Wi-Fi and Bluetooth. No setup required. And transfers are encrypted, so
what you share is highly secure.

Safari.

Browsing is bigger, better, and more beautiful with Safari in iOS 7. Buttons
and bars ó like the unified smart search field ó stay hidden until you scroll to
reveal them.6 So you see more content than ever on your screen. And with a
swipe, you can go back or forward a page. Itís all designed so nothing gets in
your way or slows you down.

Type a URL or search term in the unified smart search field, and Safari
automatically suggests the closest match to what youíre looking for. So you find
the right web page fast.

iTunes Radio. Hear where your music takes you.

iTunes Radio features streaming radio stations youíll love from day one ó
from the best selection of music. The more you listen, the more personalized it
becomes. And itís available on your iPhone, iPad, iPod touch, Mac, PC, and Apple
TV for free. Itís radio re-imagined.

Siri. You're going to like what you hear.

Siri in iOS 7 gets a new look, a new sound, and new capabilities. It features
a redesigned interface that fades into view ó on top of whateverís on your
screen. A clearer, more natural-sounding female or male voice makes Siri even
easier to understand. Itís faster at answering questions and it checks more
sources, such as Bing, Wikipedia, and Twitter. And Siri takes on extra tasks,
like returning calls, playing voicemail, controlling iTunes Radio, and more.

App Store. Find the right app.

Apps Near Me ó a new feature of the App Store in iOS 7 ó shows you a
collection of popular apps relevant to your current location. And the new Kids
category lets you browse and buy the best apps for children based on age. iOS 7
also keeps your apps up to date automatically, so you donít have to bother.
Another bonus of automatic updates: no more little red badge begging for your
attention.

What's New:

New design

Redesigned interface updates the entire system and every built-in
app

Subtle motion and animation; layers and translucency provide depth

Elegant new color palette and refined typography

Updated system sounds and ringtones

Control Center

Quick access to commonly used controls and apps with a swipe up from
the bottom of the screen