Designers are quite often distressed to find that their designs are somewhat common or not creative enough. Each designer hopes to create special and unique works all the time, but this is sometimes difficult to achieve. People are not always aware that the choice and use of the most appropriate materials or technology is a smart way to obtain a great and unique effect in the work. This book focuses on ideas concerning the application to graphic design of particular materials such as wood, plastic, fabric, metal, etc. and various popular technologies including special inks, screen printing, letterpress overprinting, embossing, perforation, UV coating, die-cutting, etc. This is an essential book for graphic designers. All the works selected in the book are drawn from outstanding designers and design teams worldwide.