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6/12/2014

Last year, the Canadian producer Ryan Hemsworth released his official debut album Guilt Trips,
a gorgeous piece of work that flitted casually among genres but kept a
mood running throughout. You can also see some of that mood at work in
his video for “One For Me,” a collaboration with the ascendent R&B
singer Tinashe. With the video, director Martin C. Pariseau
documents a glamorous sort of life, filming Hemsworth checking into
fancy hotels and driving a Lamborghini through Montreal and taking off
in a helicopter. But Hemsworth and Pariseau went into it with the
intention of making “the most boring music video of 2014,” and the clip
focuses on the mundanities of that life: The everpresent laptops and
smartphones, the isolation in eating room service food constantly. It’s
too prettily filmed to be for-real boring, but it’s an interesting
glimpse into a world that’s not as exciting as it makes itself out to
be. Watch the video and read some words about it from Hemsworth and
Pariseau below.

Hemsworth writes:

Martin approached me about making “the most boring video
for 2014.” At this point in my life, I realized it would be a great
thing to do because the Super Cool DJ lifestyle is one associated with
being the life of the party and never having a dull moment. The truth is
that it’s mostly made up of moments waiting around and hanging out by
yourself. The track itself is already about walking through the middle
of a crowd feeling alone. So driving around Montreal in a Lamborghini
yawning felt like a good way of showing how awesome and equally solitary
it can get sometimes.

Pariseau writes:

I’ve been looking to make the most boring video possible
for a while now. I then approached Ryan and he talked to me about his
life on tour, being a cool DJ, having fans and being more of a geek then
a rock star. We were definitely heading in the same direction, so a
week later, without any preparation, we shot the damn thing. It was the
most relaxed video set I’ve been on yet, we basically shot what we
wanted when we wanted and also played Diddy Kong Racing and Pokemon
Snap.