Strengthening visual identity by telling a visual story

Five tips to inspire a visual story that’s strong; compelling; easily rolled out.

You can enhance your company’s visual identity by telling a visual story. How?

Let’s first explain what a visualstory is. It’s the final step in articulating a company’s visual identity, which of course, derives from the first step: analyzing and determining the organization’s business identity. One result of establishing a visual identity is development of visual standards on how to apply visual identity across multiple mediums, using approved colors, fonts, layouts, and the like.

Such standards ensure that the company’s visual identity is coherent so the brand as a whole can be quickly recognized.

OK – so how exactly does a good visual story come from all this? These tips provide guidance:

Five tips for creating a succesful visual identity by telling a visual story. (Download your checklist now below)

If your organization sells enterprise level solutions, you’re likely familiar with the concept of ABM, or account-based marketing. ABM represents the most targeted approach possible: marketing directly to a single company or organization. Under an ABM strategy, you identify the key companies that you wish to do business with, and develop a marketing approach that’s customized for each one of them.

With new drugs, technologies and treatments being launched every day, there’s a constant need for education in the healthcare world. From sales reps to doctors to patients, the demand for relevant and timely information on new developments is ongoing. For healthcare marketers, eLearning programs offer an efficient and practical way to support go2market strategies and new product launch programs, as well as a way to support end customers with information and training.