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Tag Archives: ridesharing

Uber must think Lyft drivers are all BFFs. It’s an understandable assumption, seeing as how Lyft promotes their brand of ridesharing as a community where drivers and passengers fistbump their way to everlasting friendship. Every day I get texts and emails from Uber telling me to bring my Lyft friends down to the office on Vermont street so they can sign up to drive for Uber. As always, it seems, they’re offering a $500 sign-up bonus and a $500 referral bonus. Plus lunch. And, as an added incentive, during the first month, new drivers are guaranteed to make either forty bucks an hour or $1000 a week, depending on the market.

If I had any Lyft friends, I’d tell them to take the money and run. $500 is a nice chunk of change. And I’ve seen the meals they give out at the Uber office. You get a sandwich, a bag of chips, some pasta salad and a soda. Not a bad spread. But alas, I have no friends in the Lyft “community.” I was removed from the Pacific Driver Lounge, Lyft’s official Facebook group for drivers, months ago for writing a blog post called The Cult of Lyft that poked fun of the jingoistic tendencies of the Lyft faithful. After that, I got kicked out of a group set up by Lyft drivers in the Bay Area. And then some Lyfters on a group for Uber Drivers had me kicked out of there. I guess what they say is true: I am the most hated person in the world of Lyft.

I’m actually surprised Lyft hasn’t deactivated me yet. I guess they’re afraid I’d make too much a stink if they sent me packing. Not that I’d be upset about it or anything. If you want to be part of the Lyft community, you need to drink a lot of Kool-Aid. Otherwise, you’re not welcome. And I’ve never felt welcome.

Still, it’s too bad I don’t know any Lyfters who aren’t already driving for Uber. I could definitely use the $500 referral bonus. After seven months of driving mostly fulltime for Lyft and Uber, I’m broke as hell. My credit cards are all maxed out, my bank account is overdrawn, I have a painful toothache I can’t afford to fix and the Wife’s always pissed cause I’m out driving late every weekend. As it is, I figure I have about two months until my car needs new brakes and tires. And when that day comes, my rideshare days are over. I just don’t make enough from driving for Uber and Lyft to afford to fix my car so I can keep driving for Uber and Lyft.

Now, I know it’s my own damn fault. I bought into the empty promise of ridesharing as an alternative source of income with a good amount of freedom. The ability to set your own hours can’t be overestimated for a creative type like myself. In fact, on Uber’s sign-up page, there are numerous quotes from drivers extolling the greatness of Uber because you can be your own boss. And who doesn’t want to be their own boss? I know I do. That’s one of the reasons I signed up in the first place. I was in between jobs and had an underutilized car. But as the harsh realities of being a rideshare driver became clearer, I should have moved on before the price wars went nuclear. Because all that freedom they talk about doesn’t come cheap.

Uber and Lyft have always been desperate for new drivers. But these days, they need them more than ever. As ridesharing becomes more popular, drivers will be quitting due to expensive car repairs or getting into accidents and not being able to afford the $2,500 deductible from the insurance companies that Uber and Lyft rely on to keep us safe. Or they’ll just bail after coming to the inevitable conclusion that ridesharing is not sustainable as anything more than a part-time gig.

The Long Con

In its current configuration, ridesharing, à la Uber and Lyft, is a conveyor belt to oblivion. Their goal is to take down “Big Taxi” with an endless stream of drivers using their personal cars as unregulated cabs. Uber and Lyft like to portray cab companies as monopolies that are bad for the public. They claim that government regulation will strangle innovation. But it’s all a smokescreen to disguise their true motives: replacing cab companies and their fleets of cars with tech start-ups who con regular folks into thinking they’re part of some “disruption” of a failed transportation system. And then rake in the cash.

Hey, it’s the American way!

You can’t blame Uber and Lyft for their eagerness to exploit the underemployed. It’s an effective business model that’s benefited countless fast-food joints and made the Walton family filthy rich. Low paid workers cycle through crap jobs all the time without much concern from the general public. But it’s one thing to have a stoned, pimply kid flip your burgers or ring up your discounted housewares. It’s quite another to trust them to transport you and your loved ones through city traffic in their own car for a few dollars. Chances are, they don’t even know how to get around the city without a navigation system. And even background checks can’t prevent bad seeds from easily finding their way onto the platform.

Unlike flipping burgers or running a register, though, rideshare drivers are supposed to perform a luxury service that’s superior to cabs. Despite getting paid less than cabbies. Rideshare companies are able to keep lowing the rates, of course, because they don’t have to own or maintain a single vehicle. They pass that discount onto to the drivers by forcing us to work for less and less each month.

I would much rather drive a cab. At least cabbies who lease their cars from a company don’t have to pay to fix them. If something goes wrong with their vehicle, they get a new one. A rideshare driver, on the other hand, shoulders all the risk and responsibility for their cars, as well as insurance and their health. We are subsidizing the entire industry so people can have an alternative to cabs. And what do we get in return? A few lousy bucks and a four-star rating at best.

As more drivers eventually realize they’re being exploited, Uber and Lyft will have to recruit new drivers to replace the ones who wise up. And these new drivers might make it a month or two before wandering off to another dead-end job. Some post comments in Facebook groups as they leave. But very few drivers will ever make a stink about how unfair the rideshare system is for drivers. Because the underemployed are used to being exploited.

Meet the new boss (and no, he’s not the same as the old boss)

I’ve had countless shitty jobs in my life. And each one came with a shitty boss. If I had ever had a boss that hired me at, say, $25 an hour and then a month later told me they were now going to pay me $15 an hour, I would tell that boss to fuck the fucking fuck off. Who wouldn’t, right? And yet, as a rideshare driver, I went along with a thirty percent pay cut. It happened so suddenly, I didn’t know how to react. And I didn’t feel like I had much a choice. Jobs don’t grow on job trees anymore. Those drivers who did have options dropped off like flies. The rest of us plodded along at the reduced wage. And then Uber and Lyft lowered the rates again. Sure, they claim that the new rates increase rides. But I was plenty busy before the price cuts. And I can only do so many rides an hour. Especially when passengers make me wait ten minutes to come outside or input the wrong location and I have to drive around looking for them. Then there’s traffic, unforeseen circumstances, driving to far off locations where you’re not likely to get a ride… the list goes on and on. It’s another lie. But we go along with it because we’re desperate. Or stupid. I don’t know which. Maybe both? (Of course, there are still Lyfters loyal to the brand. God bless them.)

So how is not having a boss working out for us? Personally, I’d rather have the old boss. I don’t like the new boss. It’s like having a girlfriend or boyfriend who doesn’t want to put a “label” on things. You kind of suspect they’re two-timing you, but they’re just so cute. You can’t meet their friends. They always come to your house. Eat your food. Hog the comforter at night. And you can’t call them anytime you want. Oh, no. You have to wait for them to call you. And if you ever say, Hey, I need a commitment, they give you a million reasons why this relationship works best for YOU. And it sounds so convincing and you begin to think that maybe they do have your best interests at heart. They’re trying to protect you. So you go along with it because every once in a while, they’re just so fantastic. And you feel so loved. But deep down, you know the desperation has turned you blind to your own best interests. And one day, you’ll wake up and realize they don’t actually give two shits about you. You’re just one fool in a long line of fools who fall for their crap. You’re just somebody to keep them from being lonely on a Saturday night.

The day will come when all rideshare drivers have a similar revelation. And like that guy with the thick black book, Uber and Lyft need to keep enough irons in the fire so they never have to spend a Saturday night alone.

That’s the new boss.

I miss the old boss.

I’ve said it before and I’ll say it again: ridesharing is a racket. There’s no way to win. Unless you want to join a cult or run your car into the ground. Then it’s a great way to make a few extra bucks a week. Just don’t think about what might happen if you get in an accident or need new brakes or what you’re going to do when it comes time to pay Uncle Sam. Whatever you do, do not think about that.

Lyft sees itself differently from other car services because the passenger rides up front. Like a friend. Drivers are supposed to greet passengers with a fist bump. Like they would, conceivably, with a friend. Drivers play music and engage the passenger in conversation. Since that’s what friends do.

I knew this much from taking Lyft cars in the past. But when I signed up to be a driver, I was enrolled in a Facebook group for Lyft drivers called the Pacific Driver Lounge. It was in the Lounge that I learned there was more to the Lyft Experience than just pink mustaches and fist bumps. Lyft wants to cultivate a community between drivers and passengers. But only the drivers seem to be interested in participating in that community, creating what’s best described as the Cult of Lyft.

In the Lounge, the faithful worship the pink mustache. They post selfies with their mustaches and even travel with small versions called cuddlestaches, which they photograph in distant lands. They wax poetic about the difference they’re making in the world by driving for Lyft. Many drivers post screen grabs of their daily and weekly summaries, showing off how much money they earned, highlighting long drives with Prime Time tips added (“Score!”) and favorable comments from passengers. All of which are followed by hashtags like #fistbumps or #lyftlove.

There are numerous pictures of tricked-out cars. Since Lyft encourages a quirky and fun vibe, many drivers come up with themes for their cars. One guy put a mirror ball in his car and became the DiscoLyft. Another put a karaoke machine in his car and decked out the ceiling with Christmas lights. This is the Caraoke. Then there’s the RocknRollLyft, where the driver has a guitar and portable amp in the back for passengers to shred on. Or the BatmanLyft. The PirateLyft. The ReptileLyft. The MomLyft. There’s the GameLyft, where the driver has an iPad for his passengers to play Flappy Bird while en route to their destination. While it may not be officially called the PornoLyft, I have heard of a driver who keeps Hustlers and Playboys in the back seat of his car. Maybe one day there will be a StipLyft, where the driver has to remove a piece of clothing each time he takes a wrong turn.

Drivers go this extra mile, at their own expense, for higher ratings, but also to have fun and be part of the Lyft community. This is what differentiates Lyft from other rideshare services. Community.

In the Lounge, Uber is referred to as “the dark side.”

Cabbies are the enemy.

The state legislature is comprised of a bunch of bullies out to take away our fun.

The worst thing you could do in the Lounge is malign the Lyft brand. You will soon be facing a cyber lynch mob.

Like all internet forums, the Driver Lounge is a cesspool of glad-handers, gossip hounds, chicken-littles and a chorus of kool-aid drinking cheerleaders; clueless consumers lapping up a marketing ploy and defending their faith to the bitter end. A handful of participants do 75 percent of the talking. They maintain the party line and make sure it’s all Lyft, all the time. Some of these regular posters are not full-time drivers. They do Lyft to supplement day jobs. So they have the time to waste posting and commenting and making sure the reputation of Lyft is preserved.

While other drivers occasionally use the Lounge to complain about Lyft policies, problems with the app and difficult passengers, more than half of the posts and subsequent comments glorify Lyft and all the wonderful things it stands for.

Since the Lounge is an official Lyft group, Lyft controls it. But it’s mostly self-governed. There are moderators or “mentors” from Lyft HQ who patrol the discussions. Posts get deleted if they aren’t up to snuff. People get banned for posting inappropriate or non-Lyft related items. (Anything to do with Uber is generally verboten.)

Sometimes discussions get heated and everyone gets upset. People start blocking each other. Discussions can get downright nasty.

This is all highly entertaining to me.

Over the past few months, I’ve become obsessed with the Lounge. It’s like watching a train wreck in slow motion. I check for new posts daily. I’m not proud of it. But I’m not ashamed either. My fascination with the online chatter of other drivers is akin to some folks’ dedication to reality television. We all like to watch people behave without self-awareness.

The Lounge is my Honey Boo Boo.

I have gained some useful information about the driving process by lurking in the group. It’s a good place to check the pulse of the city when I’m on the fence about driving into the city from Oakland to Lyft. Plus, there are so many confusing aspects to being a Lyft driver. The Lyft FAQ can be atrociously vague at times. In the Lounge, however, when these nebulous topics are discussed, you can easily get a consensus or find a few kindred drivers who share your opinion on the matter. Like whether or not it’s a requirement to display the mustache, the legality of accepting cash tips, traffic laws and the never-ending speculation on the insurance question, which is still up in the air.

My favorite posts in the Lounge are the ones where drivers complain about passengers cussing, being drunk, having dogs, smelling like pot or slamming doors. Some drivers even suggest kicking out passengers they don’t like. I always want to point out that in their blind hatred towards cabbies, they are missing the point of creating an alternative form of transportation. If many of these gung-ho drivers actually listened to why passengers prefer Lyft and Uber, they’d know it’s because cabbies are assholes. But watching these taxi-hating Lyfters slowly morph into cabbies themselves, it only makes sense that after driving people around for a while, cabbies would have figured out how to deal with passengers. It’s not easy. Every request you accept is a roll of the dice. You never know who’s going to get in your car. But hey, trying to appreciate the struggles of the other team requires more self-awareness than you can expect from the faithful in the Lounge.

Another amusing subplot in the Lounge ensues when a driver is “off-boarded” and removed from the Lounge. Only active Lyft drivers can participate in the Lounge, so drivers who are involved in accidents or altercations are deactivated from the Lyft system and thus removed from the Lounge. This is especially problematic because the most important thing any driver wants to know is what happens after an accident. That is, what happens with our insurance? What is covered and what isn’t? Do we pay a deductible? Will our insurance company drop us when they find out we’ve been ridesharing? Since a regular car insurance policy does not cover commercial activity, we are technically uninsured while driving for Lyft. Lyft supposedly carries a million dollar policy when we have a passenger in the car, but we rarely get any further details of how that coverage plays out after an accident.

Lyft assures us they will take car of everything, as long as the collision is not our fault. But without first hand knowledge, how are we supposed to be certain? While the Lyft faithful may dominate the discourse, when the shit hits the fan, the doubters emerge from the shadows and all hell breaks loose.

Not knowing all the facts leads to a lot of conjecture. Which is ironic because the official word from HQ is that drivers are removed from the lounge to prevent rumors and speculation. Don’t they understand it’s human nature to want to know the entire story and fill any holes with make-believe?

All it takes for one of the Lyft cheerleaders in the Lounge to have an accident, get deactivated and disappear for the rest of the flock to start asking questions. And maybe slowly realize they are taking too much a risk for a company that is only interested in making money.

Like the mustache, the Lounge is another great Lyft marketing scheme: placate your workers by convincing them they are part of a team so that whatever benefits Lyft, benefits them as well because they are all on the same team.

Rah! Rah! Rah!

You have to wonder if Lyft really has it in them to succeed in the rideshare racket. With all this emphasis on being friendly and fun, they seem to be missing the most obvious component of transportation.

Based on the responses of passengers I’ve talked to, your average Lyft user is not looking for some quirky experience. They just want to get to their destination, quickly and safely. Perhaps with some decent tunes playing. Maybe a friendly person to chat with along the way. If they’re in the mood. Otherwise, they’d prefer to not deal with a chatty driver. Or one who talks on the phone during the whole ride, for that matter — cabbies, I’m talking to you.

More than anything else, though, people just want to be able to request a car, have it show up in a timely fashion and not have to deal with a cash transaction. This excludes most taxi companies, or at least the cabbies who frequently tell passengers their credit card machines are broken.

It’s that simple. This is all you have to provide to succeed as a rideshare company. Get people where they want to go without bringing cash into the equation.

Uber, who doesn’t have a social media forum for their drivers, has figured that much out. If only they knew how to placate their own drivers, who are known to protest outside Uber HQ.

Providing a community for drivers is great. The Lyft Pacific Driver Lounge makes a lot of drivers feel special and appreciated. That’s cool. Let them show their team spirit, make friends with each other and proselytize for the Cult of Lyft all they want. Just leave the passengers out of it.

YOUR UBER DRIVER HATES YOU… But Your Lyft Driver Thinks You’re The Bee’s Knees (Unless You Act Like You’re in An Uber – Then They Hate You Too)

Where would the sharing economy be without trust? Nobody in their right mind would give a complete stranger the key to their apartment or get into a random person’s car if they didn’t have faith in the safeguards enforced by the companies that function as intermediaries. Airbnb, Uber, TaskRabbit and other peer-to-peer platforms use Facebook accounts and/or cell phone numbers to authenticate the identities of their users, but miscreants can always find a way around those barriers. Rideshare services rely on background checks and driving records, which aren’t foolproof either. Then there’s the feedback system that’s supposed to ensure a quality experience for both parties, though it’s just as easily skewed.

In theory, the rating system used by Uber and Lyft allows riders to anonymously inform future passengers what to expect from their driver. As a driver, unless you’ve only given one ride that day, you never know which passengers rate you what. Like internet comments, this anonymity gives riders complete freedom to rate and comment without fear of reprisal. And they take full advantage of this liberty, which is reflected in most drivers’ low ratings. It’s almost impossible for a driver to have a 5 star rating for more than a day or two, unless they are in line to be sainted by Jesus Christ himself.

The rating system is supposed to convey trust, but an unintended side effect seems to be taking hold. Uber and Lyft drivers are using the same rating system to secretly warn other drivers about problematic riders. And they are just as unforgiving as their passengers.

Surprise, surprise

As a passenger, you know your driver’s rating. It pops up when they accept your ride request along with their picture and car details. But you never see your own rating. If you did, you might be surprised to discover how the people who drive you around town actually feel about you. While Lyft drivers tend to get along well with their passengers, Uber drivers, for the most part, think their riders are assholes.

A Rideshare to Perdition

Uber and Lyft distinguish themselves by how passengers interact with their drivers. Lyft’s “friend with a car” vibe encourages passengers to sit up front and chat with the driver during the ride. Uber, on the other hand, wants their passengers to feel like they have a personal driver, so they sit in the back and rarely say much besides hello and their destination. Who converses with their servants anyway? Would you chat with your server at a restaurant? Of course not!

Many rideshare customers, especially in San Francisco, use both platforms depending on price surging, availability or what kind of experience they’re in the mood for. I’ve had numerous passengers tell me that when they’re going to work, or in work mode, they take Uber so they don’t have to deal with any annoying conversations. But on the weekends, or if they’re going out, they take Lyft because it’s more fun.

As a driver for both Uber and Lyft, you can easily tell which passengers use Lyft regularly and which passengers prefer Uber. And not just by where they sit or whether they talk to you, but through their ratings.

Most Lyft users have 5 stars with the occasional 4.9. Those with a 4.8 rating are generally the ones who sit in back and stare at their phones. These are your Uber passengers, reluctantly slumming it with Lyft. They get in your car and immediately say, “I’m not going to do the fist bump, so don’t try it.” They express contempt for the pink mustache and seem relieved I don’t have one. They make it clear that they are only using Lyft out of necessity. I find this attitude amusing, though based on their rating, Lyft drivers have no doubt rated them low in the past for not playing along with the Lyft modus operandi.

Since the main difference between the Uber and Lyft experience is the talking, and the passengers with less than 5 stars on Lyft tend to be incommunicado during the ride, it’s not much a stretch to conclude that drivers hate being treated like a “personal driver” and they rate passengers lower for being unsocial. Regardless of which platform they are on.

Now, you might be thinking, aren’t Uber drivers supposed to just get you where you’re going and keep their trap shut?

Sure, but they’re still humans with feelings. So while you sit in the back seat, browsing Facebook to keep you distracted, your driver is seething with animosity at your entitled and unfriendly attitude. The only recourse he or she has is to use the feedback system to rate you accordingly, and that’s a 4 at best.

Very few Uber passengers have 5 stars. In fact, the percentages are completely reversed with Uber. From what I’ve seen so far, 95 percent of Uber passengers have 4.9 or lower. Those users with 5 stars have all started conversations with me, which makes it clear how they got their elusive 5 stars. In fact, after carting around a bunch of people for Uber who barely say hello and thanks, getting a talkative passenger is like finding a fellow countryman in a foreign land.

Uber quickly put the kibosh on the leak, but I couldn’t help but wonder if that brief window into the reality of passenger ratings might finally alert passengers that they’re not immune to criticism just because they take advantage of a frictionless payment system.

Bidirectional ratings are just that: they go both ways.

Nobody likes negative ratings. Drivers complain about their ratings all the time. It’s not easy making people happy. Even when a ride has gone perfectly, there is never a guarantee that the passenger will be satisfied.

While I always rate passengers 5 stars, even when I’ve had to deal with some real stinkers, my passengers haven’t been as generous with me. After six months of driving for Lyft, my rating is a paltry 4.85. My Uber rating is better: 4.93. But I’ve only been driving for Uber regularly a few weeks. I’m sure it’ll sink lower as I deal with more passengers.

Like other drivers, I’m always shocked when my rating goes down. Lyft considers a 4.8 rating “awesome,” but it still hurts to think that I’ve failed to do my simple task of driving a car, something I’ve been doing in cities across the country going on twenty-five years now. When I get my weekly summaries from Uber and Lyft, I wrack my brain thinking of how I might have messed up or disappointed the passengers who rated me lower than 5 stars. It usually happens after a good night too. Nobody ever gives any indication they are dissatisfied with my driving. Which is why I’m convinced the passengers who converse with me must think I’m some kind of freak for talking about art, literature, architecture, geography, the history of San Francisco and the way the city spreads out across the sky from the top of Potrero Hill. And they hate my music: that dreadful rock and roll nobody listens to anymore.

For every person who finds me entertaining or interesting or feels a kindred spirit with me, there are those who rate me less on my ability to get them from point A to point B and more on an inscrutable formula that only makes sense to them. And while I can usually navigate the city from memory, avoiding traffic jams and unpleasant streets, and maintain a relatively intelligent conversation along the way, in the new San Francisco, that’s only worth three stars. Four at best.

The More You Know…

Maybe if passengers knew what their ratings were, they might want to protect them as much as drivers do. Perhaps it would make them a little less demanding as well. So I missed a turn. Big deal. So I went in a direction that had too many stop signs. Whatever. So I want to tell you how my cousin’s girlfriend has the same name as you when you’re in the middle of reading an email. Get over it! After all, it’s easy to be judgmental when you’re the one with the gavel. Flip that shit around and it’s not as much fun.

The recent Uber ratings leak also raises the question: why don’t rideshare companies show passengers their ratings in the app? Don’t they want passengers to improve?

The fact of the matter is Uber and Lyft don’t want customers to know their ratings because they mean nothing. The only real consequence is that some drivers won’t pick up passengers with low ratings. Otherwise, what’s the likelihood that a paying customer will be kicked off the platform for having a low rating? Not bloody likely!

The rating system is there to keep drivers in check. You drive with the constant fear that if your rating slips too low you’ll be deactivated. Thus, it’s no wonder drivers have begun using that same system to strike back at what they don’t like about their own experiences. Even if the passengers never find out.

So the next time you take an Uber or a Lyft, why not ask your driver what your rating is. You might just be surprised how big of an asshole you really are.

——–

(Please note: screen grabs of passenger profiles have been modified and do not represent actual passengers. Obviously. An even more obvious fact is that the opinions expressed herein are my own. I do not profess to speak for any other Lyft or Uber driver.)

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