Good news for North Texas musicians and venues: they are the focus of the North Texas Chevy Music Showcase, a new, "mini-documentary" series which premieres Oct. 3 on the local ABC affiliate WFAA. The episodes will air each Wednesday and Thursday during Jimmy Kimmel Live and be archived online at ChevyMusicShowcase.com. (There's also a Facebook page and Twitter account for the new series.)

Although press materials call the endeavor "a short-form documentary series," I suspect, airing as it does during another show, that these "short-form documentaries" are probably more like commercials on steroids (run time is reportedly around two minutes), but exposure's exposure, I suppose. (The series is being bankrolled by the North Texas Chevy Dealers association, which represents 35 dealerships across North Texas.) A dozen North Texas acts have been chosen for this inaugural run, and a few Fort Worth faces pop up, including Quaker City Night Hawks, D. Anson Brody, the Hanna Barbarians and Holy Moly.

Other NTX musicians appearing are Madison King, the O's, Blacktop Gypsy, Eleven Hundred Springs, Tejas Brothers, Hares on the Mountain, Seryn and the Effinays. The performances were filmed in local venues, such as Lola's Saloon and the Aardvark in Fort Worth, as well as Poor David's Pub and City Tavern in Dallas, and Dan's Silverleaf and Hailey's in Denton.

According to a release, the brief episodes "will feature music and conversation with the week's featured band," and online, a full performance and free song download will be made available. Series director Tommy Smeltzer said in a statement: "This market has an impressive local music community that is well supported by local news and media outlets ... we just hope to be a part of that, and put a spotlight on things to try and motivate more people to go out and enjoy the great music happening here."

And on that note, a free launch party is being held at the Aardvark at 7:30 p.m. Oct. 4, with performances from Blacktop Gypsy and the Effinays (how'd Holy Moly get gypped outta that deal?). The night before, City Tavern will do the honors for Dallas, with Quaker City Night Hawks and the O's doling out tunes.

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