EMMA WATSON is the new face of Burberry’s autumn advertising campaign.

The New York Daily News has revealed that the Harry Potter star models the iconic British brand’s scarves, trench coats and handbags in a series of ads for its autumn line.

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign, which like the images she fronts, has a classic beauty, a great character and a modern edge,” Burberry’s creative director Christopher Bailey said.

The photos for the adverts were taken by famed photographer Mario Testino in Westminster.