About

Our Philosophy

We believe in the Experience. It is at the core of everything we do. From the exceptional experience we pride ourselves on giving our staff and clients alike, to the 'WOW' experience our teams deliver on site.

We believe in event-savvy, brand-relevant Ambassadors. Those who enable brands to communicate directly with their audience through a shared, live experience. Our Ambassadors are responsible for creating memorable experiences that have the power to influence, to engage and to deliver results from a campaign. They are highly professional and understand the wider objectives surrounding every activity.

Our Story

Founded in 2005, Kru Live was formed to introduce a different set of values to the industry – values that offer a service of excellence to both staff and clients alike; those that make the difference between an ‘okay’ campaign and a ‘fantastic’ campaign.

Thorough and detailed briefings, timely and fair pay systems and regular communication are the things that we, and the best field staff in the industry feel are what makes a specialist agency stand out from the rest.

In 2013 Kru Talent International was formed. Kru Talent is our entertainment and speaker offering born out of an increase in client demand for more theatre to be incorporated into live events. We specialise in unique acts, commissioned pieces, performers, celebrity hosts and presenters. Our sweet spot is in large scale immersive events and fan engagement.

The Staffing & Entertainment Collective is our global network we founded in 2014 which spans 34 countries. Recent international activations on the global stage include pan European tours with Reebok, Footlocker, Taylor Swift, Salesforce and PlayStation.

You're In Good Company

Consistency.
From a Kitchen start up in University digs in Southampton to the agency we are today. They say time flies when you are having fun and it certainly has.
On reflection what surprises me most isn’t that an ambitious idea to make a

Thursday 8th February
We are pleased to announce that Kru Live are the first and only UK agency that will pay our staff a goodwill gesture if we mess up!
We are proud to say that in 13 years we can count on one hand the amount of times in a

Friday 20th October
After a competitive three-way pitch process spanning four months, Givergy has awarded Kru Live, the Staffing and Entertainment agency, a three-year deal as their staffing partner in the UK. The agreement will see Kru Live

Friday 19th July
Kru Live offer a very warm welcome to Millie Williams. Millie has joined Kru Live as a Staff Booker after a successful internship in the summer of 2012. Graduating with a 1st from Newcastle University, Kru Live couldn’t be more

Monday 3rd June
IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team
IMG Consulting, who manage Robinson’s partnership with the Wimbledon Championships, will work with KRU Live to bring the queue for the

Friday 13th September
The lovely Rachel Bull from Event Magazine came in to spend a day with Kru Live on the hottest day of summer. For a behind the scenes sneak peak of Kru Live read Rachel’s full story here; A Day in the Life Of a Staffing

Friday 12th August
We are seeking a Business Development Manager to work directly with our MD to manage and implement our business development strategy integral to the next three years growth.
The candidate must have relevant experience within

Friday 30th May
G7 Entertainment Marketing, based in Nashville and part of the Project Worldwide Group have teamed up with Kru Live Staffing to support their activation of Keds the US shoe brand.
Keds has a multi-year licensing deal with Taylor

Kru Live were appointed by Pictures Experience to promote Huawei Photographic Experience at Henley Festival!
Kru Live provided Ambassadors for Pictures Experience to deliver Huawei P9 photographic Experience at this year’s Henley Festival.

Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

Bright Partnerships

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