According to recent statistics male pattern baldness affects around half of all men and is the most common type of hair loss.

The International Society of Hair Restoration Surgery estimates that 40% of men will experience noticeable hair loss by the age of thirty five.

But women suffer from hair loss too. Around 1 in 5 women in the UK aged over 25 are currently experiencing hair loss or thinning according to a study commissioned by Philip Kingsley, and a further 9% of the 2,000 women questioned, have previously been affected.

And spending on a hair loss cure for both men and women is off the scale. World Health Organisation figures put the spending on hair loss at £1.4 billion.

So surely the fries are worth a go?

OK so we may not fully understand the science behind it all, but if there’s an excuse to eat more Maccy Ds, then we’re in.

Just hope it doesn’t mean we’ll get hairier in places we’d rather not get hairier in.