Clif Bar - staying true, rediscovering growth

New Balance – start a movement, triple in size

Tele2 - becoming a fearless challenger in a changing world

Challenger brands change the world.

We’re eatbigfish. And we know challenger brands better than anyone. We know how they think, how they beat the odds, and how their tactics work.

We help you be more challenger.

No matter whether you’re a start-up taking on the world, or a global market leader needing to keep things fresh, we know that everyone can be more challenger.

Change comes fast. Disruption is the norm.

There are also opportunities everywhere. And you can seize them. We’ll show you how. We’ll help you develop a challenger mindset, and show you how to use it to ignite your brand and unite your business.

We’re obsessed with challenger brands.

They shake things up. They change the rules. They get famous. And they do it with passion and smarts, not big budgets or easy answers. It’s why they’re some of the fastest growing companies on earth.

Testimonials

“We wouldn’t be here today, growing as fast as we are, if we hadn't done that strategy work with eatbigfish a decade ago.”

Rob DeMartini, New Balance CEO

“What we really enjoyed of the eatbigfish process was the engagement we had, and the ideas coming from the people - the heartbeat - of the company.”

Allison Kirkby, President and CEO of Tele2 Group

“eatbigfish are your ideal partner for being a successful marketer in today’s world.”

Peter Boland, former SVP Brand Strategy & Activation

Maria Surricchio, VP of Brand Marketing, PlayStation

What we do

Create and refresh brands

Turbo-charge innovation

Build strong cultures

Companies we've worked with

The Challenger Project: our ongoing study into how challengers succeed.

We literally wrote the book on challenger brands. But the world changes, challengers never stay still, and there’s always new things to learn. That’s why we’re always out there — talking to, working with, and studying what the latest generation of challengers are doing. It’s how we stay curious and inspired, and what gives us the knowledge and expertise to help you.