Blog Articles

12.12.2018

How to take proper food pictures

Your menu and your food photos are the first interactions with your new customers. They are a direct representation of you and your new brand. Almost all the sales that you will get in the future will be based on how customers perceive this information. Always remember customers eat with their eyes first before they eat with their mouth and the better your food looks the more potential sales you will have!!!

In this email we will be covering the basics of food photography. The four basic elements of taking good food photos are as followed:
(if you don’t link reading you can just skip to the end where we have a few videos that will show you how to make your food photos look amazing)

– Plate symmetrically and start from the middle moving outwards. The more symmetrical something is the more visually appealing!

– Use different patterns with sauces as if you are drawing a picture to set it apart. For example, diagonal lines from one side of the plate to the other or swirling lines from the centre! Remember food is an art!

– Try using wood such as e cutting board or wooden bowl for a cozy home feeling. Use a metal bowl for a sleeker modern dish.

– Try using different color plates to make the colors of your food pop with contrasting colors. For example, white plates with dark product or vice versa.