IN THE NEWS

PLANO, Texas – May 1, 2013 – Vivify Health, Inc. (“Vivify”), formerly Intuitive Health, Inc., has received funding from two healthcare investment firms, Ascension Health Ventures (“AHV”) and Heritage Group (“Heritage”). Proceeds will be used to accelerate the delivery of Vivify’s cloud-based Remote Care Management platform that enables hospitals, home health agencies, payers and other stakeholders to accomplish population health objectives, including reducing readmissions, managing chronic diseases, improving care transitions, and engaging patients in their own well-being.

Vivify’s Software as a Service (SaaS) platform delivers the next generation of direct-to-consumer care, including customized care plans, coaching, educational video content, and interactive video conferencing for any clinical condition. The system’s capabilities include aggregating in-home health status and vital signs from wirelessly enabled personal health devices, thereby automatically transmitting that data to providers and caregivers via wireless networks. The platform seamlessly integrates with health information processes and systems such as EMRs, PHRs and HIEs, enabling organizations to improve clinical outcomes and quality, derive caregiver efficiencies, and enhance the patient and provider experience.

Vivify Health was founded under the brand Intuitive Health in 2009 by Eric Rock, a successful entrepreneur whose prior companies include the provider of the nation’s leading emergency department information system. The rebranding to Vivify, which means to “renew and revitalize”, better reflects the company’s approach to optimizing patient engagement within the broader framework of population health. Rock is joined by a management team with more than 150 years of relevant clinical, telehealth and health system integration experience.

“We are pleased to complete this round of funding, and believe that our financial partners’ commitment further validates the powerful growth opportunities ahead for Vivify as we help improve the health of patients across the entire continuum of care,” said Rock. “It is important to note that before our customers can experience their desired outcomes with at-risk populations, they first must possess the tools that enable continual patient engagement. Our highly intuitive software delivered via common consumer devices is a winning combination for all, allowing the patient to stay connected with their providers, family and friends.”

More than three years in development, Vivify has been deployed in large health systems since early 2011 and has proven highly effective at delivering value and improving patient outcomes in multiple Institutional Review Board (IRB) settings across the United States. Vivify’s commitment to the IRB model was rooted in their confidence to further the degree of credible outcomes associated with their offering.

“We have demonstrated Vivify’s ability to virtualize care delivery to the home, well beyond what other remote care solutions provide today,” said Robin Hill, RN, Vice President of Clinical Solutions for Vivify. “While many legacy systems are designed solely for chronic diseases such as diabetes or congestive heart failure, Vivify has no such limitations. The elegance and flexibility of our platform’s architecture combined with our in-house clinical care plan expertise sets the stage for this comprehensive approach.”

Compared to traditional hardware-centric approaches to remote care, the Vivify platform delivers a network and device-agnostic approach that reduces unnecessary costs and increases flexibility via “connected apps”. To ensure unrivaled quality, scalability, and security, Vivify has formed alliances with multiple leading global companies, including AT&T, Ericsson, Polycom, and Samsung. “We recognized early on that delivering a scalable consumer-connected platform, including mobile high-definition video conferencing, requires core competencies of these leading consumer technology providers,” said Rock.

Vivify’s strategic investors, AHV and Heritage, have more than $715 million in combined capital under management. Both firms bring healthcare expertise and strategic value through their base of limited partners, comprised of more than 580 acute care hospitals, a prominent health plan, a leading home health and hospice care company, and a leading distributor of medical supplies and pharmaceuticals. In conjunction with the investment, Victor Kats from AHV and Rock Morphis from Heritage have joined Vivify’s Board of Directors.

“As market dynamics continue to evolve and providers assume more responsibility for post-acute care management, Vivify’s solution will have tremendous applicability,” said Rock Morphis, Managing Director of Heritage Group. “We are excited to be part of this company at such an instrumental time in its growth and development.”

“We share Vivify’s vision that the next generation technology and service requirements for effective population health management call for enabling hospitals, physicians, nurses and other stakeholders to successfully engage with the patient outside of the care setting,” said Victor Kats, Investment Director of Ascension Health Ventures. “Vivify’s flexible platform can drive this transformational change forward.”

Vivify Health will demonstrate its solutions at the annual ATA international conference May 5-7 in Austin, TX in booths #912 (AT&T), #632 (Polycom), and #342 (Qualcomm Life). To schedule a meeting or demonstration while attending ATA, please email Vivify Health at d.lucas@vivifyhealth.com.

Unrestrained to any particular clinical condition, Vivify’s flexible platform facilitates healthcare consumers of all types to maintain their health at home while staying connected to their providers and caregivers. Patient engagement is further enhanced with educational video content and embedded high-definition video conferencing capabilities. Through delivery of multi-dimensional, customizable, and algorithmic-branching care plan templates, both qualitative and quantitative data are collected, delivered instantly to caregivers’ mobile devices and seamlessly integrated within the providers’ ecosystem. For more information, visit www.vivifyhealth.com or connect on Twitter.

About Ascension Health Ventures

Ascension Health Ventures was launched in 2001 as a wholly-owned subsidiary of Ascension Health. Today it is a subsidiary of Ascension Health Alliance, a parent holding company formed in 2012. AHV’s role has been to construct and manage a strategic portfolio of investments that deliver a venture investment return, have the potential to transform the healthcare industry, and significantly enhance the experience for patients, their families and their caregivers. AHV has three venture funds under management and its limited partners include Ascension Health Alliance, Catholic Health East, Catholic Health Initiatives, Decatur Memorial Hospital, Dignity Health, Mercy, and Intermountain Healthcare. For more information, go to www.ascensionhealthventures.org.

About Heritage Group

Heritage Group is a Nashville-based, venture capital firm with over 25 years of experience financing, operating and advising companies at all stages. Created by a diverse group of the nation’s leading healthcare services firms, the Heritage Healthcare Innovation Fund is a $167M strategic initiative focused on investments in businesses that improve the delivery of healthcare services. For more information, go to www.heritagegroupusa.com.