[12/12/06 - 09:48 AM]Soapnet Will Air the First Season of ABC Family's Hit Drama "Falcon Beach" Beginning Saturday, January 6The series will premiere with a two-hour episode on Saturday, January 6th at 11:00 AM with an encore on Sunday, January 7th at midnight.

[via press release from SoapNet]

SOAPnet WILL AIR THE FIRST SEASON OF ABC FAMILY�S HIT DRAMA �FALCON BEACH� BEGINNING SATURDAY, JANUARY 6

BURBANK, CA � December 12, 2006 -- SOAPnet will air the first season of "Falcon Beach" from ABC Family, it was announced today by Deborah Blackwell, General Manager, SOAPnet. The series will premiere with a two-hour episode on Saturday, January 6th at 11AM with an encore on Sunday, January 7th at midnight. Subsequent episodes will air Saturdays at 12:00 noon and repeat Sundays at 12 midnight, ET.

��Falcon Beach� had a successful beginning on ABC Family and is a series that will resonate with our viewers, especially our 18-34 crowd,� said Blackwell. �It is a natural opportunity for cross promotion with ABC Family and introduces the series to a new audience who will get hooked in time for season two. A few months ago we did a similar cross promotion with ABC when we aired the first season of �What About Brian� and introduced that series to some new viewers.�

In September, SOAPnet saw double-digit increases across all women demos when it aired a special encore presentation of the first season of �What About Brian� in support of the season two premiere in October on ABC.

Starring the up-and-coming cast of Steve Byers, Jennifer Kydd, Devon Weigel, Morgan Kelly, Ephraim Ellis, Melissa Elias, Peter Mooney, Allison Hossack, Ted Whittall, Lynda Boyd and Jill Teed, the series originally premiered on ABC Family in June 2006. The series is co-produced by Insight Production and Original Pictures.

The series centers on the sleepy New England town of Falcon Beach, where a group of young adults from different social and economic backgrounds cross paths. Although they live in different worlds, come summer, residents and visitors share a strip of the beach where anything can happen. In the premiere episode professional dreams conflict with family loyalties, ex-loves return to town in the hopes of rekindling what was lost, and the tides are tested in new loves when personalities aren�t as compatible as they seem.

SOAPnet, the new way to watch soaps, offers same-day episodes of popular daytime dramas including �All My Children,� �Days of our Lives,� �One Life to Live� �General Hospital� and �The Young and the Restless� at night for convenient viewing. In addition, the network provides inside access to stars and storylines with original programs, including the Emmy-nominated one-hour talk show, �Soap Talk,� the biography show �Soapography,� �1 Day With�� and the reality series �I Wanna Be a Soap Star.� Wrapped in a 24-hour environment, SOAPnet also offers primetime classics including �Beverly Hills 90210,� �Melrose Place,� and �Dallas,� as well as former daytime series �Port Charles,� �Ryan�s Hope,� and �Another World.�