samedi 4 mai 2013

BII REPORT: How Banking Is Going Mobile

Over the years, retail banks have innovated to make personal banking more convenient and consumer-friendly.They've built sprawling branch networks, introduced credit cards, and developed automatic teller machines.

In its latest evolution, banking is going mobile. With smartphones and tablets increasingly at the center of financial decisions — especially those of younger consumers — banks have to get their mobile strategies right. If they don't, they risk losing business to more mobile-savvy competitors, as well as tech companies likePayPal, that are developing their own payment and personal finance solutions.

In a recent reportfrom BI Intelligence, we examine mobile banking's growth spurt, analyze consumer adoption behavior and barriers, detail the competition to develop the best mobile banking tools, take a look at some banking app pioneers and cutting-edge features, detail how mobile banking could be bottom-up, expanding bank and credit access worldwide, and touch on how this race affects the closely-related business in mobile payments.