Indie Authors: Gathering Data and Marketing Your Work

You may already know, but I’m a big fan of data. It’s so useful, and can help streamline and make book marketing so much more effective, among other things.

One great way to collect data is to do surveys. One great example of how survey data pays off is musician Jim Bianco’s album, Cookie Cutter. NPR reported that all 17 songs were inspired by a fan who filled out his 69 question survey. Fans shared intimate answers, and Bianco got back “stories about reunited lovers, runaway pets, ballerinas, brain cancer survivors, Jesus Christ and — everyone’s favorite — death.”

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Welcome

I like experimenting with digital technologies in the publishing world. I also have an obsession with (e)books, dinosaurs, bad grammar, and amateur photography. And of course writing about everything. Find out more at sabrinaricci.com. Enjoy.