Medterra CBD Signs Pro Golfers as Brand Ambassadors

In what may be the final word proof that CBD is now mainstream,
Medterra CBD has launched a significant advertising and marketing
drive with three professional golfers as model ambassadors and a
partnership with Worldwide Golf
Shops.

Medterra, which was welcomed onto the cabinets of CVS with the
previous month, has signed US Open Major Champion Lucas Glover,
four-time PGA tour winner Charley
Hoffman, and Morgan Hoffman
as model ambassadors. In maybe an equally vital signal that golf is
large advertising and marketing goal for Medterra, the corporate
former Nike Director of Sales, Greg Moore, who has 25 years of golf
business expertise to serve as their VP of Sales for the Golf
Division.

“Golf actually aligns with what we need to do as an
organization,” mentioned Medterra CBD CEO and co-founder Jay
Hartenbach. “There is numerous profit available for these skilled
athletes utilizing CBD merchandise for his or her coaching and
restoration. This market and demographic actually aligns properly
with our merchandise.”

Each of the three new model ambassadors was already utilizing
Medterra merchandise earlier than they signed on with the
corporate. “When we discover athletes utilizing the product,
unprompted, that’s simply additional validation they’re individuals
we need to align with and that they’re benefiting from the product
and never simply wanting so some kind of monetary association,”
Hartenbach mentioned.

The World Anti-Doping Agency eliminated CBD from its record of banned
substances in 2018, however with a stern warning to athletes
that THC stays strictly banned. Hoffman, who like all professional
golfers is topic to random drug testing, mentioned he selected
Medterra merchandise as a result of they carry the U.S. Hemp Authority
Certification Seal, which assured him he’s at no threat
of inadvertently ingesting THC.

“I clearly don’t need any THC in my physique,” he mentioned.

While weekend amateurs driving across the hyperlinks in a golf
cart are likelier to harm themselves within the clubhouse than on
the course, the wear-and-tear of competing skilled takes on toll.
Hoffman mentioned his each day exercises, lengthy apply rounds and
being on his ft for six hours on the course depart him with nagging
pains in his again and shoulders.

“It’s simply put on and tear in your physique,” he mentioned,
including there may be broad curiosity in CBD amongst professional
golfers now that WADA has accredited its use. “Athletes have an
interest. We are at all times in search of a greater approach. The
trainers are having the athletes strive it. It’s been the discuss
of the tour this yr.”