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Why Local SEO Is Critically Important to SMBs Today

Local SEO is an insanely effective way for small businesses to market themselves online. It’s the ultimate tool in helping them promote their products and services to the local customers that are primed to walk through their door. In an extremely competitive digital environment, local SEO gives locally based, small businesses the competitive advantage they need to thrive and grow.

To illustrate the importance of local SEO for SMBs, we only need to look at the fact that Google searches that include the words “near me” have increased by over 200% in just one year’s time, and 72% of local searches result in a visit to a store within 5 miles of the customer’s location.

Without a focus on local SEO, these numbers would be quite different. Here’s what you need to know about bringing more customers through your door with local search engine optimization strategies.

How Local SEO Is Different than Traditional Search Engine Optimization

Most business owners are aware of the concept of search engine optimization. The thing that many of them don’t realize is that there are specific strategies that can be leveraged to optimize their visibility specifically to a local audience. This set of strategies is what we refer to as local SEO.

When a user conducts a search using specific keyword combinations or geo-modifiers that indicate they’re looking for a location specific answer to their query, local SEO helps your small business show up in something called the local pack – a highlighted section on SERPs dedicated to local businesses. Using SEO intended to target local customers will help your business show up in these results, where traditional search engine optimization won’t.

With local SEO, there’s greater importance placed on elements like consistent NAP listings and citations, local link building, long-tail geo-relevant keywords, local reviews and high-quality content designed to appeal to the customers in your community. In essence, it’s an extension of an already solid search engine optimization strategy and it can do great things for small businesses.

Why Local SEO Is So Crucial for Small Businesses

Compared to other forms of digital marketing, local SEO is an extremely cost-effective strategy for budget minded small businesses with their eyes on growth. Take for example, that one of the most essential local SEO tools – an optimized Google My Business page – is absolutely free. What’s more, when it comes to lead generation and attracting traffic to both your website and your physical location, local SEO produces results.

But, while those are the blaring examples of why local SEO is essential for SMBs, there’s more that goes on behind the scenes that’s beneficial to your business. The right local strategy extends your reach to a larger, but more targeted audience, appeals to mobile consumers and establishes trust and authenticity for your SMB in the community.

Leveraging the Power of Local Search Engine Optimization with a Professional SEO Agency

As a small business, your time and other resources are precious. We don’t like to see businesses struggling to find their footing when they could be experiencing true growth. We’re the SEO company that can help you connect with the local customers that generate revenue and success. Contact JLB Florida today to learn more about our digital marketing services.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to our wonderful community.

RED DOG WINE & SPIRITS

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

Chad, BOWADX

“JLB has been the driving force that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

John, The Perch

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me. They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

Phyllis, Carneros Winery

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

Life Line Repairs

I and all of us at Sports & Entertainment have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

Sports and Entertainment

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.