beinggayis.com

How can search engines become safer places for self-discovery?

Overview

beinggayis.com explores how SEO strategies could be used to drown-out destructive language, amplify positive messages, and connect browsers to better gay stories online.

While advocacy campaigns have been successful in generating uplifting gay content and dialogue, the prevalence of negative language associated with gayness dominates search results and prioritizes harmful keywords when auto-filling search bars.

Scope

June - July 2013

Affiliation

SVA Impact! Design for Social Change

The search bar has become a lens through which many of us experience our world on a daily basis. From information to entertainment to moral support, 93% of online experiences begin with a search engine. And it could become a tool to reach those in need...