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April 8, 2009

Suggesting a Lower Average Check

It's happened to me enough I'm convinced it's a universalproblem at McDonald's. A few days ago I walked into a McDonald's store and ordered a medium ice tea. The menu board price was $1.59.

The assistant manager said, "Would you like an extra large for $1.00?" I answered in the affirmative and walked to the beverage area with a 32 ounce styrofoam cup and got a hugedrink for 2/3 the price I was willing to spend.

What kind of business strategy is this? I can understand the part time crew person being eager to give the customer free food - but a member of management? Someday thisyoung man will be managing a McDonald's store and thefranchise owner will wonder why the store doesn't makea decent profit.

And I could understand it if this had been a McOpCo sinceOak Brook looks on the McDonald's system as the food bankto the world.

But this was in a well run Midwestern store owned by anexperienced Operator.

Is the whole world in McDonaldland insane??? Have we lost our minds ourselves??? Why would we vote as a co-op to sell any drink for a dollar??? Can 9000 stores really be selling their drinks for a dollar??We are truly "bowing" to the King if we do this! When will the co-ops truly stand up and say "no more".

We have a secret ballot and it was still voted in by a significant margin. It was the same way last year. This year the promotion is from March 16 to Sept 7. Stay tuned it probably will be in the 2010 Plan to Win for all 12 months. Guess what now some BK's are going to all soft drinks for $1. What a surprise!