Entertainment

PostRank Brings Real-Time Social Monitoring to Your Blog

PostRank Analytics, a service that captures social engagement and traditional metrics in one dashboard, in launching a new beta feature called PostRank Activity Streams. PostRank describes Activity Streams as "FriendFeed for content." In other words, an ever-changing overview of what is happening with all your content all across the web.

PostRank Analytics has always offered an aggregated report for individual articles, noting how many tweets, bookmarks or comments a post received, but now that data is displayed in real time in a single view on your PostRank dashboard. You can now see when someone shares a link on Buzz, comments on a post that has been shared to Reddit or bookmarks a post in Delicious. Rather than having to search through posts manually and filter by activity, you can see the activity as it takes place.

This is a really compelling tool for publishers who are looking at measuring the types of engagement they are getting across social media channels. These sorts of measurements can be really helpful in identifying trends and figuring out where to focus your social strategies. For instance, if if a user sees that he is getting lots of interaction on Facebook or on Google Buzz, that might be an indication to be more active in those channels.

PostRank Activity Streams monitor Facebook, Twitter, Google Buzz, FriendFeed, Delicious, Reddit, Digg and more. The feature is still in beta and it will be improving over time, but it looks like a really great addition to the social publisher's toolkit.

If you don't already have a PostRank account, you can sign-up for a 30-day free trial here. How do you monitor the social activity taking place around your content? Let us know!

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