How ChuckJohnstone started their logo design journey

Company name

RestartAdventure.com

Overview

I'm starting a site to encourage people to pursue or repursue adventure. I'm a guy who enjoys outdoor pursuits: running marathons, backpacking, hiking, mountaineering, surfing, skiing, snowboarding...you get the point. I'm outgoing and try to enjoy life to the fullest and want to encourage others to get a little more adventure in their lives and live a life that's a little more extraordinary. My goal is to create a site that attracts adventurers and those looking to restart adventures in their own lives.

Tell us a bit about who you are and the people you reach

My desired audience is adventurers and would-be adventurers. People who need a little motivation to get out the door. I want to help people get unstuck and live a little, whether it's travel, outdoors, or anything exciting and new.

Requirements

I want to create a cool, distinctive logo. Something that can be used on a website as well as Social Media sites.

- Convey the idea of Restarting Adventure/Starting Adventure
- Pictures from the outdoors will be used on site, colors therefore need to be natural.
- SImple, clean design
- *Ideally* final deliverables should include original vector file and JPG files for immediate use. I'd like to be able to resize the logo if needed.
- Avatar should be sized for Twitter.