Dr. James O'Loan, a pharmacist for Doctor-4-U, said men suffering from erectile function should consider using Viagra. And another drug, Fortacin, works to prevent premature ejaculation.

"The peppermint oils and other chemicals in toothpaste, including bleaching agents, can be extremely irritating to sensitive skin," O'Loan told the tabloid. "By putting it on your genitals you actually risk a mild burn, as well as blisters and scarring. And toothpaste should in no way be used as a lubricant, either."

Additionally, Dr. Rich Viney, of the Birmingham and Solihull Bladder Clinic, told the Daily Mail that toothpaste can irritate a woman's vagina and prompt infections.

Whether many men actually are trying this remains unclear. But the YouTube videos have generated hundreds of thousands of views.

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