Transcript

1.
LEAN
STACK
A story of continuous
improvement.
LUKAS FITTL
@LukasFittl
spark59.com
Lean Startup is trademarked by Eric Ries and used with permission.
Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.

22.
EXPERIMENT REPORT
Author: [NAME]
Title: [TITLE]
Background
What are you trying to learn or achieve?
Created: [DATE]
Results
Enter the data.
Falsiﬁable Hypothesis
Your list of statements on the expected outcome of the experiment.
Use this format:
[Speciﬁc Repeatable Action] will [Expected Measurable Outcome]
Validated Learning
VALIDATED or INVALIDATED
Summarize your learning from the experiment.
Experiment Scope
How many and/or how long will the experiment last?
Minimum Build Plan
List the build plan step by step to get your measurement and experiment.
Next Action
Whatʼs the next experiment?
Lean Stack by Spark59.com

23.
EXPERIMENT REPORT
Author: [NAME]
Title: [TITLE]
Background
What are you trying to learn or achieve?
Created: [DATE]
Results
Enter the data.
Falsiﬁable Hypothesis
Your list of statements on the expected outcome of the experiment.
Use this format:
[Speciﬁc Repeatable Action] will [Expected Measurable Outcome]
Left Side Defines
The Experiment
Validated Learning
VALIDATED or INVALIDATED
Summarize your learning from the experiment.
Experiment Scope
How many and/or how long will the experiment last?
Minimum Build Plan
List the build plan step by step to get your measurement and experiment.
Next Action
Whatʼs the next experiment?
Lean Stack by Spark59.com

24.
EXPERIMENT REPORT
Author: [NAME]
Title: [TITLE]
Background
Created: [DATE]
Results
What are you trying to learn or achieve?
Enter the data.
Falsiﬁable Hypothesis
Your list of statements on the expected outcome of the experiment.
Use this format:
[Speciﬁc Repeatable Action] will [Expected Measurable Outcome]
Experiment Scope
Right Side
Analyses The
Results
Validated Learning
VALIDATED or INVALIDATED
Summarize your learning from the experiment.
How many and/or how long will the experiment last?
Minimum Build Plan
List the build plan step by step to get your measurement and experiment.
Next Action
Whatʼs the next experiment?
Lean Stack by Spark59.com

58.
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
CURRENT METRICS
PRODUCT/MARKET FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
MEASURE
COMPLETED EXPERIMENTS
LEARN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
EXPERIMENT QUEUE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

59.
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
CURRENT METRICS
PRODUCT/MARKET FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
MEASURE
COMPLETED EXPERIMENTS
LEARN
1
2
3
4
5
6
7
8
9
10
11
12
EXPERIMENT QUEUE
1
2
3
5
EXPECTED
6
7
8
OUTCOMES
Lean Dashboard
4
ACTUAL 15
13
14
OUTCOMES
16
Lean Stack by Spark59.com

60.
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
CURRENT METRICS
PRODUCT/MARKET FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
MEASURE
COMPLETED EXPERIMENTS
LEARN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
EXPERIMENT QUEUE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

62.
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
CURRENT METRICS
PRODUCT/MARKET FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
MEASURE
COMPLETED EXPERIMENTS
LEARN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
EXPERIMENT QUEUE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

63.
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
CURRENT METRICS
PRODUCT/MARKET FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
MEASURE
COMPLETED EXPERIMENTS
LEARN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
EXPERIMENT QUEUE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

64.
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
CURRENT METRICS
PRODUCT/MARKET FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
MEASURE
COMPLETED EXPERIMENTS
LEARN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
80%
CLOSE
RATE
SEP 1
EXPERIMENT QUEUE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

65.
SUCCESS METRICS
PROBLEM/SOLUTION FIT
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
CURRENT METRICS
PRODUCT/MARKET FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
MEASURE
COMPLETED EXPERIMENTS
LEARN
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
1
6
7
8
9
10
11
12
13
14
15
16
ACTIONABLE
VISUALIZATION
IS KEY
SEP 1
EXPERIMENT QUEUE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

66.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
MEASURE
COMPLETED EXPERIMENTS
LEARN
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
1
6
7
8
9
10
11
12
13
14
15
16
ACTIONABLE
VISUALIZATION
IS KEY
SEP 1
EXPERIMENT QUEUE
EXPERIMENT
TITLE
1
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
2
3
4
6
7
8
EXPERIMENT
TITLE
5
Lean Dashboard
Lean Stack by Spark59.com

67.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
MEASURE
COMPLETED EXPERIMENTS
LEARN
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
1
6
7
8
9
10
11
12
13
14
15
16
ACTIONABLE
VISUALIZATION
IS KEY
SEP 1
EXPERIMENT QUEUE
EXPERIMENT
TITLE
1
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
2
3
4
6
7
8
EXPERIMENT
TITLE
5
Lean Dashboard
Lean Stack by Spark59.com

68.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
MEASURE
COMPLETED EXPERIMENTS
LEARN
ACTIONABLE
VISUALIZATION
IS KEY
SEP 1
1
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
EXPERIMENT
TITLE
6
7
8
9
10
11
12
13
14
15
16
JUL 20
EXPERIMENT QUEUE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

69.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
PEOPLE
DROWN IN A
SEA OF DATA
EXPERIMENT
TITLE
ACTIONABLE
VISUALIZATION
IS KEY
LEARN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
JUL 20
EXPERIMENT
TITLE
SEP 1
MEASURE
COMPLETED EXPERIMENTS
JUL 25
EXPERIMENT QUEUE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

70.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
80%
CLOSE
RATE
MEASURE
EXPERIMENT
TITLE
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
EXPERIMENT
TITLE
JUL 25
COMPLETED EXPERIMENTS
LEARN
ACTIONABLE
VISUALIZATION
IS KEY
JUL 20
SEP 1
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
1
6
7
8
9
10
11
12
13
14
15
16
EXPERIMENT QUEUE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

71.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
MEASURE
COMPLETED EXPERIMENTS
LEARN
ACTIONABLE
VISUALIZATION
IS KEY
SEP 1
EXPERIMENT
TITLE
JUL 25
1
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
EXPERIMENT
TITLE
6
7
8
9
10
11
12
13
14
15
16
JUL 20
EXPERIMENT QUEUE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

72.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
MEASURE
COMPLETED EXPERIMENTS
LEARN
EXPERIMENT
TITLE
ACTIONABLE
VISUALIZATION
IS KEY
SEP 1
1
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
EXPERIMENT
TITLE
6
7
8
9
10
11
12
13
14
15
16
JUL 25
EXPERIMENT QUEUE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

73.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
MEASURE
COMPLETED EXPERIMENTS
LEARN
EXPERIMENT
TITLE
ACTIONABLE
VISUALIZATION
IS KEY
SEP 1
1
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
EXPERIMENT
TITLE
6
7
8
9
10
11
12
13
14
15
16
JUL 25
EXPERIMENT QUEUE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

74.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
REVENUE
ACQUISITION
ACTIVATION
2
20%
100
100%
10
10%
REFERRAL
5
50%
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
MEASURE
COMPLETED EXPERIMENTS
LEARN
EXPERIMENT
TITLE
ACTIONABLE
VISUALIZATION
IS KEY
SEP 1
1
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
EXPERIMENT
TITLE
6
7
8
9
10
11
12
13
14
15
16
JUL 25
EXPERIMENT QUEUE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

75.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
REVENUE
ACQUISITION
ACTIVATION
2
20%
100
100%
10
10%
REFERRAL
5
50%
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
80%
CLOSE
RATE
MEASURE
COMPLETED EXPERIMENTS
LEARN
EXPERIMENT
TITLE
ACTIONABLE
VISUALIZATION
IS KEY
SEP 1
1
2
3
4
5
PEOPLE
DROWN IN A
SEA OF DATA
EXPERIMENT
TITLE
6
7
8
9
10
11
12
13
14
15
16
JUL 25
EXPERIMENT QUEUE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
1
2
3
4
5
6
7
8
Lean Dashboard
Lean Stack by Spark59.com

76.
SUCCESS METRICS
CURRENT METRICS
PROBLEM/SOLUTION FIT
How is your customer funnel
performing?
Identify your current stage.
List out customer lifecycle (AARRR)
metrics.
SCALE
How will you determine if you have
built something enough people
want?
What is your revenue goal?
How many customers does that
represent?
By when?
How will you determine if this is a
problem worth solving?
What is your early validation criteria?
How many customers does that
represent?
By when?
PRODUCT/MARKET FIT
How will scale your business
model?
What is your engine of growth?
What is your revenue goal?
How many customers does that
represent?
By when?
20
CUSTOMERS
200
CUSTOMERS
8 WEEKS FROM
NOW
REVENUE
200
50%
ACQUISITION
ACTIVATION
400
50%
1,000
100%
2,000
CUSTOMERS
1.5 YEARS FROM
NOW
RETENTION
800
80%
REFERRAL
200
25%
3 YEARS FROM
NOW
EXPERIMENTS
KEY OBJECTIVE
ACTIVE EXPERIMENTS
BUILD
Determine right action, right time.
What are your riskiest assumptions or leaps of faiths?
What is your next signiﬁcant goal?
How will you get there?
By when?
$20,000
MRR
EXPERIMENT
TITLE
JUL 30
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
4
EXPERIMENT
TITLE
EXPERIMENT
TITLE
2
3
4
6
7
8
Lean Dashboard
EXPERIMENT
TITLE
AUG 20
EXPERIMENT
TITLE
1
2
3
EXPERIMENT
TITLE
EXPERIMENT
TITLE
5
6
7
8
9
10
11
12
13
14
15
16
JUL 27
EXPERIMENT
TITLE
EXPERIMENT
TITLE
5
EXPERIMENT
TITLE
EXPERIMENT
TITLE
EXPERIMENT
TITLE
AUG 14
1-PAGE SAAS
METRICS WILL
RESONATE
STRONGLY
EXPERIMENT QUEUE
1
LEARN
EXPERIMENT
TITLE
OCT 1
EXPERIMENT
TITLE
MEASURE
COMPLETED EXPERIMENTS
AUG 3
EXPERIMENT
TITLE
AUG 21
Lean Stack by Spark59.com