Using Virtual Prototype for Cross-Cultural Visual Design

Andrea Castello Branco Júdice, Marcelo Ortega Júdice

Abstract

This article presents an Automated Teller Machine (ATM) virtual prototype for cross-cultural design. The goal was to demonstrate a study of user’s preferences for a visual language, and at the same time to test virtual prototype as a tool for this kind of approach. The method was a task-based usability test. The results demonstrate that the cultural context affects user’s perception, and therefore influences his or her mental models, They also prove that the virtual prototype is an effective tool.