Abstract: Paraben-free—a marketing term that helped to propel consumer fear of ingredients such as preservatives and sulfates. Rob Ross-Fichtner, of Focal Point Research Inc., shared in an exclusive interview how this movement toward misinformation started, how groups perpetuating consumer mistrust responded and where the industry goes from here.

The cosmetic industry has taken a few hits in a society where it is easier than ever to communicate. Consumer concern over health has translated to a growing movement focused on the safety of certain cosmetic ingredients—and since anybody with an internet connection can reach fellow consumers, this mistrust has sparked a wave of "free-from" marketing, forcing formulators and regulators to catch up.

"I've often said that when I started in this industry, it was the scientists who dictated what went into formulas, and the regulators who could comment one way or the other," said Ross-Fichtner. "We have lost that control."

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The cosmetic industry has taken a few hits in a society where it is easier than ever to communicate. Consumer concern over health has translated to a growing movement focused on the safety of certain cosmetic ingredients—and since anybody with an internet connection can reach fellow consumers, this mistrust has sparked a wave of "free-from" marketing, forcing formulators and regulators to catch up.

"I've often said that when I started in this industry, it was the scientists who dictated what went into formulas, and the regulators who could comment one way or the other," said Ross-Fichtner. "We have lost that control."