If dumping evidence into people’s laps often just makes their beliefs stronger, would we just be better off trying some other tactic, or does the truth ever win?

Do people ever come around, or are we causing more harm than good by leaning on facts instead of some other technique?

In this episode we learn the answers to these questions and others from two scientists who have learned how to combat the backfire effect. One used an ingenious research method to identify the breaking point at which people stop resisting and begin accepting the fact that they might be wrong. The other literally wrote an instruction manual for avoiding the backfire effect and debunking myths using the latest psychological research into effective persuasive techniques.