Sports Analytics

Build fan passion into breakthrough revenue

It’s all about the fans.

Sports fans have always been vocal. And now they have more ways to raise their voices. With our sports analytics, you can discover how to actively engage with fans on league and team sites, social media channels and public forums. Then design, create and test personalized communications that keep fans talking about your brand and exploring your digital content. SAS provides customer intelligence solutions that enable you to:

Understand fan preferences and behaviors.

Retain and boost revenue from season-ticket holders and new fans.

Enhance the fan experience and nourish your high-value fans with more personalized and relevant communications and promotions.

There’s an ever-increasing volume of data in the business of baseball, and we are always looking for new ways to analyze. In the past, SAS has been a great partner in analyzing data and providing us with a unique way to engage with our fans.

Achieve success on the field and in the front office.

SAS® Analytics can help you discover new ways to attract fans to your gates – and keep them coming back. That’s especially crucial when your fans have less money to spend and they’re tempted to watch the game at home in high definition. Your ticket sales, merchandising and marketing ROI can attest to that. SAS offers you greater insights on every aspect of your bottom line, so you can be successful on the field and in the front office. With SAS Analytics for sports, you can:

There’s an ever-increasing volume of data in the business of baseball, and we are always looking for new ways to analyze. In the past, SAS has been a great partner in analyzing data and providing us with a unique way to engage with our fans.

Make it personal.

Sports fans have always been vocal. And now they have more ways to raise their voices. With our sports analytics, you can discover how to actively engage with fans on league and team sites, social media channels and public forums. Fans want to know more about their favorite players – and they’re not always the ones playing the most minutes. Use fan data from social media, mobile devices and email to determine which fans want to learn more about which players. Then design, create and test personalized communications that keep fans talking about your brand and exploring your digital content. SAS Analytics for sports allows you to:

Acquire the right players. And get better insights on in-game performance.

Identify and acquire the players most likely to bring you the thrill of victory. Tap into and use a variety of data sources: in-game data, coach and referee reports, panoramic feeds, biometric data, new player performance tracking, etc. Then apply the world’s most sophisticated analytics to extract valuable insights that you can access when you need them, no matter where you are – at the office or at the stadium on your mobile device. With SAS Analytics for sports, you can:

This partnership will add a valuable layer of context to our decision-making process. Analytics are a big part of the future of sport, and we’re excited to add SAS’ sports analytics platform to complement our overall hockey evaluation process.