The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user group, we dove into the data across 140 mobile apps

Entopia Announces Wins In Education Market

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Entopia, Inc. has announced that The George Washington University and Jackson State University have selected Entopia's Quantum solution as the primary knowledge management solution for their Knowledge Management Institute and Office of Academic Affairs respectively. The George Washington University's Knowledge Management Institute decided that it needed to implement a tool that enabled both local and remote faculty and students to centralize their "knowledge" and to provide students with a "hands-on" approach to knowledge management. Quantum's 3-tiered product architecture enables both faculty and students to collect and manage information and documents from any digital source, allows workgroups to collaborate in project or team-based shared spaces, and empowers the institute to capitalize on accumulated knowledge by locating documents, experts, and information sources. Jackson State University will deploy Entopia Quantum in its Office of Academic Affairs. The decision to implement a KM solution was driven by the need to improve a knowledge and data-driven decision-making environment by explicitly sharing, transferring and exchanging "knowledge". Jackson State University will also bring an Entopia consultant on board to help them to reach the goals of their KM program. The Entopia "bottom-up" approach allows people to continue to work as they do with email, Microsoft Office, the Web and other sources, provides improved personal productivity, and non-intrusively creates semantic and social metadata which is later used to connect people, content and sources of information throughout the enterprise.