EVERYONE thinks promoting is easy. You set up a great fight, sell out your venue, your man wins and you go home happy.

This week though has reminded me just how tough a business promotion can be.

Tony Bellew was supposed to be headlining at York Hall tonight on my first show of the year.

But he broke a knuckle towards the end of last week, ruling him out.

So I got 2007 amateur world champion Frankie Gavin, who was fighting in an eight rounder on the undercard, to step up to top the bill against former European and IBO champ Jason Cook.

After a hectic few days I went to bed on Tuesday exhausted - but satisfied the show had been saved.

But on Wednesday I heard second-hand that Cook wasn't going to fight because he said he couldn't make the weight. Although he took the fight at late notice, it's hard to feel much sympathy for him because he told us he was in shape.

And his trainer even did an interview saying how confident he was that Jason would win! Someone from his camp told Sky the fight was off before they even mentioned anything to me.

It's not the first time I've struggled to keep a show together - I'll never forget the trouble when Danny Williams pulled out of his fight with Matt Skelton.

I found out only when his wife phoned me to tell me he had a cold.

This was after he was declared fit at the weigh-in and telling me he was raring to go!

When shows get cancelled, everyone suffers. The promoter doesn't get paid, and nor does anyone else involved.

Oh dear. It sounds like Kev has bottled it. I was very disappointed when I watched him from ringside against Katsides. I fear it will now be a long road to redepemption or another shot at a World Title Fight now.