Lingerie outlet opens in Aurora

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La Vie en Rose is blossoming in Aurora.
The Montreal-based specialty lingerie retailer opened a 6,010-square-foot outlet store at the Aurora North SmartCentre Jan. 6.
The store will offer extensive lingerie and swimwear collections, MAN underwear and clearance items.
LVER lingerie, designed specifically for La Vie en Rose outlet stores, will also be available.
“We had a fantastic opportunity to open at Aurora North and felt it was the right place to expand our presence in Ontario’s marketplace,” company president and CEO François Roberge said in a media release.
The Aurora location is the company’s 50th store in Ontario.
La Vie en Rose is the leading Canadian specialty lingerie retailer and caters to women ages 25 to 45.— Chris Simon