‘Plugin Business’ Videos

June 20, 2016 — In the ten years of running a design agency I’ve run into countless freelancers, consultants and business owners that dream of breaking free from the pains of client work by selling a product.

Two years ago I started a successful plugin business and learned what it takes to break from the service mindset and produce a product that you can sell and scale.

In this presentation I discuss how to come up with a viable product, finding the time or resources to build it, marketing the product and what challenges you can expect to face.

April 17, 2016 — The WordPress ecosystem is maturing every day as new businesses and products enter the market. There are many models that a business can adopt in this diverse market but there are also many challenges that need to be addressed if one wants to not only survive, but thrive.
This talk takes a “been there, tried that” look at the various business models that have been used when selling WordPress products, challenges that need to be considered, and some tried and tested solutions that have worked extremely well for us.

October 11, 2015 — Many of the most popular WordPress commercial plugins started as side-projects. What makes those plugins different than the other 34,000 plugins in the repo?

During this presentation, Vova Feldman will share his journey as a plugin developer. What started as a side-project in late 2010, turned into a successful lifestyle business with a team of five members. He’ll cover his entire four-year experience, how he got into WordPress and the things he learned about commercial plugins economics. He’ll also share about the thin line between keeping your users happy and making money. And will explain why freemium plugins are great for the WordPress economy.

August 29, 2014 — We’ve all heard the same talks: a very calm, hip developer talks about working on or releasing some cool project. They’re bold, confident, and appear to have everything under control. If you’re like me, you don’t feel that way at all. You’re terrified of letting anyone else see what you’re working on. You assume that everyone is smarter than you, and that you have no business trying to start a business. Let’s strip away the false pretenses and talk frank about how we really feel. Releasing a plugin to the public can be a very scary prospect. Charging people for the privilege of using your code is even scarier. When do you release? How often do you update? Will you make any money? If your plugin is open source, how do you get people to commit to your project?