Things to share from my business journey

Power of Referrals

Building a business and making it profitable takes a lot of effort, especially if you have a lot of competition. You need to find ways to get the word out about your products and services to as many potential clients as you can.

Give yourself the edge over your competitors by harnessing the power of referrals.

“It is a well-known truism that the best customer is a happy customer. It follows that the best leads are referrals from happy customers. Referral leads are almost always the best prospects because a recommendation from one customer to another provides credibility, a positive impression and reduces doubt in the prospect’s mind. And a bonus for you is that is an incredibly cost-effective means of generating new business.”

Think about it.

What do you do when you want to find a new restaurant to try? When you go on a holiday, don’t you ask for advice on things to see and do?

That is the power of referrals in action.

Spend some time on Twitter or Facebook and read the posts that come through. You will often see the question go out asking for tips or recommendations and the referrals come flooding back in. People trust and act on these referrals because they come from people they know or from a source that is not the business itself.

Referrals won’t automatically come to you. You will need to make them happen. Do you have a referral system in place? Create an affiliate program, reward referrals, partner with complementary businesses and refer clients to each other. Do whatever you can think of but don’t wait for referrals to come to you. Go out and get them.