7 Investment mistakes you must avoid!

Written by: Jonathan Lokken of Lokken Investment Group, LLC

Excerpt from Ebook: “In my 20-plus years as a financial adviser, I have seen plenty of investor mistakes – including those I made myself. To be a successful long-term investor, avoiding the “big mistakes” is often more crucial than finding the next “big thing.” Fortunately, almost all the big mistakes are avoidable. The mistakes often are created not because we miscalculate the math but because we misunderstand our emotional response to finances. Humans are very prone to shooting themselves in the foot when managing their investments. It is important to acknowledge that we are often our own worst enemy in finance.”

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