Elle Geraghty Content Strategy can help you with large website redesign, digital strategy and information architecture.

What is content strategy?

Content strategy is a practice with the objective of planning, managing, organising, and measuring digital content that meets both the needs of users and business. This practice can be applied to websites, content ecosystems, social media and more. It combines approaches from strategic design, project management and design thinking.

How I can help you

Strategy

My focus is always on the strategic benefit and mapping of content. I will help you create a clear picture of your content goals and how to measure them.

Including:

Website redesign strategy and planning

Digital strategy with emphasis on communication and engagement

Content ecosystem maps

Communication strategy and plans

Programs of work

Execution

Strategy is all very well, but it is nothing without execution. Executing means I constantly validate and refine my process. Creating IA is one of my favourite jobs.

Including:

Information architecture

Project management for content redesign

Conducting and interpreting user research

Content modelling

Assessing content value

Content governance

Author experience optimisation

Coaching

My approach is not simply to deliver excellent results but to take a co design approach so that the teams I work with gain additional skills and capacities.