In a more and more competitive global economy, the success is mainly ensured by increasing the training and competence level of the workforce. The learning method "simulated enterprise", can be used to develop innovative actions to reach this goal. The development of highly qualified human resource in the automotive services industry through interactive training in a simulated enterprise is an alternative to improve the knowledge and practical skills if they are not offered by the curriculum of universities.The training activities within an automotive maintenance and repair simulated enterprise should be performed considering the requirements of potential employers. The aim of this study is to identify the requirements of such employers on maintenance and repair activities in the following fields: reception, support, warranty, customers; maintenance and repair work; spare parts stock management. This research has been based on a survey conducted in Romanian automotive services located in two counties and the importance of the activities that should be performed in these three fields has been established. The importance of each activity within a field was established by the arithmetic mean of participants’ responses to the survey. The one-way ANOVA was used employed for detecting differences between the means, while the Scheffe’s post-hoc test was employed to find significant differences of any two pairs of means in each field. Significant differences of the importance of the activities in each of the three analyzed fields have been identified and those activities that have been considered important were established.