About the course

Overview

Econsultancy’s Email Marketing Census highlights that almost three-quarters of companies rate email marketing as “excellent‟ or “good‟ in terms of return on investment. However, the Email Marketing Census also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel.

This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying small wins as well as big wins. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.

Program

Email is still an important means of talking to your customers – but you’ve got to make your communications stand out and actually get read.

This practical course will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing from a conversions perspective, from setting realistic objectives and strategies through to testing - making sure that you'll be able to continually improve your campaigns, boosting results and profitability.

Course Requirements: For this course you will need to bring a wi-fi enabled laptop or tablet. For us to provide a laptop for you there is a rental fee of £50 + VAT.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is ideal for those with limited experience of email marketing looking to improve their knowledge of the channel, or anyone who manages email marketing campaigns and wants better results from their communications.

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at training@econsultancy.com or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Other dates for this course

Enquiries

An ideal follow-on from our Email Marketing course, our Email Marketing - Advanced course takes a more in-depth look at email marketing strategy. You will also have the opportunity to submit examples of your email marketing campaigns beforehand to be reviewed by an industry expert, who will provide practical feedback for improvements.

Testimonials

The training was fast paced, stimulating and interesting. One of the best short courses I've ever attended. Top marks.