Creative Showcase

Yoga Master - Twist / GlaxoSmithKline Ltd.

Description

To show the flexibility of the Aquafresh Flex Direct Toothbrush, a print ad was made with a yoga master as the main visual. The yogi is seen in a position that looks impossible to pull off but our hero can because he is as flexible as the Aquafresh Flex Direct. If you take a closer look, even his hair looks like the bristles of the toothbrush.

Objective

To effectively clean food debris and plaque from between your teeth, it is believed brushing on its own is not good enough. But now you can with the Aquafresh Flex Direct Toothbrush. Our aim, therefore, was to find a creative way through print to show that by using Aquafresh Flex Direct Toothbrush, it has the flexibility to reach all gaps between your teeth.