Digital Marketing Professional Certificate

Digital Marketing Professional Certificate

In the Pennsylvania College of Art & Design’s digital marketing professional certificate program, you will learn digital marketing essentials and strategies, HTML & CSS coding for modern web design, and the business practices necessary to run an effective business. Web design training includes the basics of hyper text markup language (HTML) and cascading style sheets (CSS), which are critical to all web design projects. Mastery of social media and online marketing tools and strategies is essential to successful business operations, you will learn the fundamentals of social media marketing. In Adobe Photoshop, you will learn the essentials of the industry standard image editing software. In Business Practices for Creatives you will better understand the best methods for creating, managing, and maintaining a design company.

Beyond the four required courses, certificate students must complete three additional credits through electives to customize their learning to fit their personal needs. You can learn the fundamentals of digital storytelling, understand strategies for web analytics, immerse yourself in mobile-friendly web design trends or WordPress (web-based content management software) and understand the theory of composition & more of the design industry in Design Principles & Typography.

All courses are taught by working professionals who use the software they teach on a daily basis. This enables students to gain valuable insight into the expectations of the design industry. Coursework, assignments & projects are completed during class time.