Barnes & Noble has announced a new partnership with Samsung to produce co-branded tablets. The partnership “combines leading Samsung tablet technology with the award-winning NOOK reading experience.”
In early August, the companies are expected to introduce the Samsung Galaxy Tab 4 NOOK. The 7-inch device will be displayed alongside NOOK eReaders at Barnes & Noble’s 700 bookstores across the United States and online at BN.com.
The decision to partner with Samsung is being described as a key component of the bookseller’s efforts to “rationalize” its NOOK business.
The company will continue to develop its line of GlowLight eReaders in-house.
According to Michael P. Huseby, chief executive officer of Barnes & Noble: