New Work

2018 Subaru Crosstrek

Published on September 1st, 2017

Subaru of America, Inc. today debuted a set of new advertising spots centered around the launch of the all-new 2018 Crosstrek. The new spots showcase the automaker’s latest SUV and give viewers an intimate look into the different lives of Crosstrek owners, while featuring the similarities that unifies them all – a sense of adventure, both today and miles down the road.

The two new spots debuted September 1, 2017 on national television, as part of a larger campaign around the vehicle launch featuring pre-roll videos and a full digital integration including engaging partnerships and activations to further bring the content to life. The spots, directed by Emmy-winning commercial director Lance Acord, highlight two experiences in which Subaru drivers navigate life’s bumpy roads, as detailed below:

“Forever Young” – You always want the things you love to last a long time. In this story, a stoic, old fisherman with a long-lasting, older Subaru is hoping to enjoy a day of solitary fishing. But when a young surfer in a 2018 Subaru Crosstrek also arrives at the same remote beach, it’s revealed that these two men – and their cars – have far more in common than it seems.

“Welcome to the Pack” – During their first weekend road trip together, a young man repeatedly tries to win the affection of his new girlfriend’s faithful – but very skeptical – old dog. Only one thing is certain. No matter how bumpy their road, her faithful 2018 Subaru Crosstrek will be with them every mile of their journey.

The campaign also includes a series of 15-second pre-roll videos, those which often appear before digital video content, featuring unconventional recreational activities such as kayaking down a snowy mountain (sno-yaking). These videos reinforce the adventuresome side of the Subaru brand, in a format that is perfect for short-duration content.

For more information on the all-new 2018 Subaru Crosstrek and the advertising campaign, please visit: www.subaru.com/crosstrek and #LoveIsOutThere.