Forget kibbles: US sales of fresh pet food are soaring

U.S. pet owners are increasingly feeding fresh food to their dogs and cats. Some order pre-proportioned meals of meat and vegetables or frozen raw meat online. Others find them in refrigerators at big retailers like Walmart.

Later this spring, Petco and its partner, California-based JustFoodForDogs, will open a kitchen at its flagship store in New York where it expects to make 2,000 pounds of fresh pet food every day.