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AGENCY

SUMMARY

In 2015, SKYN®, a premium condom brand, decided to radically change paradigms in its market by rethinking its role in people’s lives, and connecting with Millennials’ changing attitudes towards intimacy. “Feel Everything™” became the brand’s response the brand's consumers that were looking for meaningful sex. An invitation for people to form deeper human relationships through better sexual -and emotional- intimacy.The campaign surpassed all sales and market shares predictions while significantly improving brand equity, and allowing the brand to become number 2 in Australia over the course of the campaign.