Listen to Robert Emmerich introduce The Big Apple, a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

Charlie Strong took over as head football coach for the University of Texas Longhorns in 2014. In a February 2014 interview with My Fox Austin, Strong said:

“I have a new shirt, it says ‘put the T back into Texas.’ In other words, toughness, trust, togetherness and teamwork.”

Strong’s slogan was not trademarked when he made the remark. Some cynical observers said that Texas always had a “T”—what the Longhorns needed was a “D” (defense) and an “O” (offense).

Wikipedia: Charlie StrongCharles R. Strong (born August 2, 1960) is currently an American football head coach for the University of Texas Longhorns.

My Fox AustinOne-on-One with Coach Charlie Strong
Posted: Feb 13, 2014 8:15 PM EST Updated: Feb 13, 2014 8:49 PM EST
New Longhorns Head Football Coach Charlie Strong spent his first month on the job filling a coaching staff and salvaging a recruiting class. With the signing day dust settled, Strong sat down with FOX 7’s Dennis de la Pena. The coach with two national championship rings talked about the recipe for team toughness, how his humble beginnings helped shape him, and explained his big picture vision for U.T. football.

Dallas (TX) Morning NewsCharlie Strong’s slogan for the Longhorns: ‘Put the ‘T’ back in Texas’; What it means
Published: 16 February 2014 08:55 PM
Updated: 17 February 2014 04:21 PM
Texas Longhorns coach Charlie Strong sat down with Austin-area TV station KXAN on Thursday. Here are some highlights from the interview.
(...)
On how he instills toughness:
“You have to coach it, you have to recruit it and you have to be about it. I have a slogan, there’s a t-shirt. It says, ‘Put the ‘T’ back into Texas.’ No. 1 is toughness. No. 2 is trust, togetherness, teamwork. Those things have to be done.”

FansidedCharlie Strong’s new motto: ‘Put the ‘T’ back into Texas,’ what does it mean?
BY MIKE DYCE - FEB 17TH, 2014 AT 10:41 AM
The Texas Longhorns have a new head coach in Charlie Strong and he wanted this job. Now that he has it, he is trying to implement a new attitude and mindset with a simple slogan, “putting the ‘T’ back into Texas.”

“You have to coach it, you have to recruit it and you have to be about it. I have a slogan, there’s a t-shirt. It says, ‘Put the ‘T’ back into Texas.’ No. 1 is toughness. No. 2 is trust, togetherness, teamwork. Those things have to be done,” Strong told Austin-area TV station KXAN on Thursday, via the Dallas Morning News.

It is a catchy and simple slogan that could bring about an new attitude and mindset for the football team.

6:11 pm on February 18, 2014
(...)
On Charlie Strong’s slogan “Put the T back in Texas”: “I have a new shirt, it says ‘put the T back into Texas.’ In other words, toughness, trust, togetherness and teamwork.”

Twitter
Wade Odom
‏@wadeodom
I’m still hoping someone can put the T back in Texas. It’s been over 12 hours. This is disconcerting. Had no idea we lost it. #BabbleStrong
7:44 PM - 22 Feb 2014