Step into the Winner's Circle with CANA!

The following presentations, recorded during the 101st Convention, will soon be available for purchase. The complete convention is available for just $100! Listen to these great ideas on-demand and at your pace.

CANA statistics have tracked the growth in cremation and reported the reasons why cremation is the new tradition, but what happens after the decision to cremate? This session will debut ground-breaking research on consumer behavior and attitudes toward cremation. Attend and gain strategies to better meet the needs of today’s cremation families.
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Join embalmers and educators Damon de la Cruz, PhD and Ben Schmidt as they discuss best practices for preparing a decedent for identification, short term viewing, and cremation. This lecture will include a discussion of safe handling procedures, the removal of medical devices, dressing, and cosmetizing deceased individuals. Ben and Damon will also differentiate between invasive and non-invasive procedures and the grey areas in between.
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During this session, panelists will share their strategies for incorporating cremation into the curriculum and talk about how they are preparing the future workforce to serve families in this dynamic and rapidly changing profession.

Defusing Conflict in the Arrangement Conference: Strategies from Family Therapists
Jason TroyerFounder, GriefPlan.com

Increasingly families fight among themselves and clash with their funeral arranger regarding service options, the cost of services and products, and many other topics. In this presentation, Dr. Jason Troyer will discuss specific examples of conflict, examine the psychological roots of specific behaviors, and propose tactics for defusing and resolving the conflict. The strategies are drawn from clinical psychology and family therapy where therapists must quickly decipher challenging family dynamics and work toward positive outcomes. Attendees will leave with practical strategies they can use immediately to defuse conflict in the arrangement conference.
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Learn how to put the power of CANA statistics and your own business to work for you. Use Cremation GPS to navigate towards success with an increasing cremation rate and consumer trends.
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In the face of social, financial, and cultural trends that threaten sustainability and growth, cemetery professionals must strive to remain meaningful and relevant in their communities. In this program, Gibson and Troyer present innovative changes they are making in their cemetery to create meaningful and valuable connections between the cemetery and bereaved individuals. Practical examples of how other cemeteries can build from their work will be discussed. At the end of this session, attendees will be able to identify 4 specific trends that are threatening the relevance and profitability of cemeteries.
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As the funeral industry continues to be reshaped, there are still some very striking constants. The most simplistic one is that of "story". Much of how we serve families as professional funeral directors and cemetery leaders revolves around the art of story- capturing the fine details about the family you are serving and incorporating those details into a meaningful service that evokes thought and emotion, to a family memorial that captures the moment of living etched in stone. It also involves how you keep the story alive for the generations that follow to find and interpret. The need to capture, retell, and maintain this element should truly be the driving force behind your next strategic business direction. At the end of this session, participants will learn how Cave Hill Cemetery, in Louisville, Kentucky, has helped families with their story for over 171 years. Gwen Mooney and Michael Higgs will discuss how the Cemetery and its non-profit Foundation work strategically together to actively sell cemetery property and build community engagement- all through the "Art of Story".

Enjoy the full convention from the comfort of your computer, only $100!