Yggdrasil to enter Danish market with Jackpotjoy Group brands deal

Provider of online and mobile casino games, Yggdrasil Gaming, has further expanded its global footprint to include the Danish market having recently agreed to provide its award-winning promotional tools and games to Jackpotjoy Group brands InterCasino and Vera&John.

Via the deal, InterCasino and Vera&John’s customers will have access to Yggdrasil Gaming’s entire portfolio of titles, including Jungle Books, the company’s latest blockbuster release.

Both Jackpotjoy Group brands will also receive the Malta-based developer’s collection of in-game promotional tools, BOOST™, including Missions and Cash Race, as well as the social sharing tool BRAG™.

Having already established a presence in Denmark, with many of the supplier’s customers already regulated there, Yggdrasil has reportedly received strong interest from those operators who look to use the content to grab additional market share and drive top line growth.

Yggdrasil CEO Fredrik Elmqvist, said: “We are committed to growing our footprint in Europe’s regulated markets, so it was a logical next step for us to enter Denmark with Vera&John and InterCasino.

Elmqvist continued, stating that “The market is close to key Nordic territories so we expect our product to be quickly welcomed by players.

“Denmark was one of the first European jurisdictions to introduce a sensible and workable regulatory framework. Our flexible platform and structured operation mean we welcome regulatory developments in Denmark and beyond, and are in a strong position to adapt to requirements,” according to the press release.

Head of Gaming at Jackpotjoy Group, Victor Olinger, said: “Yggdrasil slots are enjoyed by players across Europe’s regulated markets, so it is a major coup to be the first to agree to bring these titles to Denmark.

“We always strive to offer the very best collection of games available to our players and adding the Yggdrasil portfolio really underlines that commitment.”

Yggdrasil Gaming took home the Innovator of the Year Award at this year’s International Gaming Awards and Slot Provider of the Year at the 2017 EGR B2B Awards.