Kid Rock

Olympia Entertainment, in partnership with Live Nation, proudly named Kid Rockas the kickoff artist for the grand opening of Detroit’s world-class, innovative Little Caesars Arena.Speaking live from the new 20,000+ seat arena floor, Kid Rock today announced he will open the building with six concerts September 12, 13, 15, 16, 19 and 20.

Kicking off Little Caesars Arena’s star-studded and rapidly growing event roster, Kid Rock made the announcement flanked by Detroit Red Wings and Detroit Pistons franchise greats underlining the venue’s status as the region’s premier destination for both sports and entertainment.

“With this world-class, Michigan-Made, Detroit Built facility, it is only fitting that we would welcome a Michigan-Made, Detroit Built entertainment icon to perform the very first shows here at Little Caesars Arena,” said Christopher Ilitch, President and CEO of Ilitch Holdings, Inc. “From the beginning, we’ve planned The District Detroit and Little Caesars Arena to have the greatest possible positive impact on our community. Kicking off the grand opening of Little Caesars Arena with four shows from a worldwide star and Detroit icon like Kid Rock is a terrific way to launch The District Detroit.”

In the heart of The District Detroit’s Woodward Square neighborhood, Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines for sporting events, entertainment acts, concerts, family shows and community functions. Rich with the tradition of the Original Six™ Detroit Red Wings, the legendary Detroit Pistons and Detroit’s incredible musical heritage, the arena will also feature state-of-the-art technology, fan amenities and innovations throughout.

“Kid Rock is the perfect entertainer to open Little Caesars Arena," said Tom Wilson, president and CEO of Olympia Entertainment, the sports and entertainment organization that oversees business operations for the Detroit Red Wings. “Just as Henrik Zetterberg and Rick Mahorn serve as ambassadors for the Red Wings and The Pistons, respectively, Kid Rock serves as a true ambassador for the music of Detroit. He cares about this city and its people, and we’re thrilled to have him as this amazing venue’s opening act.”

The District Detroit is one of the largest sports and entertainment developments in the country. Located in the heart of Detroit, this 50-block, mixed-use development led by the Ilitch organization unites six world-class theaters, five neighborhoods and three professional sports venues in one vibrant, walkable destination for people who want to live, work and play in an exciting urban environment. Home to the Detroit Tigers, Detroit Red Wings, Detroit Pistons and Detroit Lions - The District Detroit represents the greatest density of professional sports teams in one downtown core in the country.