Stepping into the field of JIN TAN Golden Rice with the soft breeze gently caressing, the charcoal in the soil glistens among the swaying golden ears of rice. The research originally aiming to contribute the efforts to environmental protection has incidentally become the start of cultivating the non-toxic rice. The withered branches and twigs once not being valued have been transformed to be the natural protection after carbonization, enabling the JIN TAN Golden Rice to grow sturdily in a simple and pure environment.

After visiting the Dayou Community and understanding each procedure of the gestation of JIN TAN Golden Rice, Design Group extracts the element of charcoal to extend the bold and unrestrained feature and fortitude of the charcoal pencil, sprinkles and paints freely with the purest original intention of JIN TAN Golden Rice, and adopts the image representing the rice to implant into the brand identity, rendering JIN TAN Golden Rice the opportunity to pouring out the deeper emotions and expounding deeper significance through the details of design, and in the meantime allowing us to listen attentively to JIN TAN Golden Rice’s insistence on environmental protection via the temperature transformed by the design, and realize the touching feeling of simplicity in the process of cultivation together.

What's Unique?
After visiting the Dayou Community and understanding each procedure of the gestation of JIN TAN Golden Rice, Design Group extracts the element of charcoal to extend the bold and unrestrained feature and fortitude of the charcoal pencil, sprinkles and paints freely with the purest original intention of JIN TAN Golden Rice, and adopts the image representing the rice to implant into the brand identity, rendering JIN TAN Golden Rice the opportunity to pouring out the deeper emotions and expounding deeper significance through the details of design, and in the meantime allowing us to listen attentively to JIN TAN Golden Rice’s insistence on environmental protection via the temperature transformed by the design, and realize the touching feeling of simplicity in the process of cultivation together.