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Name Ninja creates price guide to help end user domain buyers

Guidelines help startup entrepreneurs understand how much a domain name costs on the aftermarket.

Educating end users about the value of domain names is a regular challenge for domain name investors. So it’s helpful to have domain buyer broker Name Ninja issue guidelines that domain owners can refer to.

Name Ninja’s pricing guidelines are designed for startups looking to acquire a domain for their business but can apply to established businesses as well. It sets reasonable price expectations for popular types of domains such as one-word .com, two-word .com, and invented names in .com.

I’m sure Name Ninja founder Bill Sweetman is frequently contacted by people who want to buy a one-word .com for their business but haven’t set aside enough money. This guide (pictured below) will help set expectations. I will definitely refer to it when I’m negotiating to sell one of my domains.

Of course, there are will always be exceptions to each price range, but this is a great overview.

In my experiences clients will typically choose a name like GreenRocket.com which is a prime example of a “NOT-$1k-name”. They don’t choose things like GreenishRocket.com which is still “2 words” but definitely a sub $1k name. Bill notes that prices will vary heavily in this category. I’d say great swings occur mostly in this area. For example if Mike Mann owns it, you’re in the 5 figures automatically. If a name is on the “aftermarket” and a quality 2 word combination, you’re going to face more than $1000. Even for the most ridiculous combinations, domainers will try to squeeze it up to that “average sale price” that most aftermarkets tout, which is in the $1000-2000 range

Well said, Adam. Who owns the domain will greatly impact the potential price. There’s a vast price expectation delta between a domain Huge Domains owns versus a domain owned by Rick Schwartz. Each owner has a different sales strategy, and both strategies are valid when looked at objectively. This is where a domain buyer broker such as myself can help a client understand and navigate the nuances of buying a domain on the aftermarket.

@ Ron, if a buyer approaching you is referencing NameBio, they’re not an end-user buyer, they’re a domainer looking to buy at a wholesale price, and that means my end-user guide is the least of your worries!

Then there are 2-word generic category domain names like NanaimoBar .com or SesameSnaps .com. And the sale price is much higher after a UDRP win or an RDNH win under the ACPA. $50,000 doesn’t cut it anymore.