OSAKA, Japan--(BUSINESS WIRE)--PanaHome Corporation today announced it will establish a new regional
headquarters in Singapore, effective April 1, 2015. The wholly-owned
subsidiary named PanaHome Asia Pacific Pte. Ltd will focus on expansion
of the housing business in the ASEAN countries except Malaysia.

As a Panasonic group company, PanaHome contributes to the overall growth
of Panasonic through housing business. Panasonic Corporation has set a
target of 10 trillion yen in consolidated sales in the fiscal year
ending March 2019, of which 2 trillion yen is expected to come from the
housing business. PanaHome aims to account for a quarter of the targeted
housing sales, or 500 billion yen, of which 50 billion yen will be
generated overseas. To attain these goals, PanaHome, which currently has
two bases outside Japan, in Taiwan and Malaysia, will accelerate its
overseas housing business by expanding to cover the entire ASEAN region.
PanaHome Asia Pacific is conveniently located within about two hours
from any ASEAN country. The regional headquarters will promote
information gathering and marketing activities in each target area and
may set up a special purpose company with local developers to pursue an
optimal framework for each project, thereby building a locally-driven
system from order acquisition to construction.

Starting with the smart town development projects currently under
negotiation in Indonesia, Vietnam and Cambodia, the regional
headquarters will step up the development of its housing business in the
Asia Pacific region, with the goal of achieving 10 billion yen in sales
in the fiscal year through March 2019.

Outline of PanaHome Asia Pacific Pte. Ltd.It will operate
under the Overseas Business Division of PanaHome Corporation, as is the
case with PanaHome Taiwan Co., Ltd. and PanaHome Malaysia Sdn Bhd, and
carry out its business in two steps. As the first step, it will focus on
enhancement of its information-gathering capability to facilitate order
acquisition, investigation of the rules and regulations of each country,
and improvement of its problem-solving capability. As the second step,
it will strengthen its marketing capability to adapt to the situations
that vary from country to country and reinforce its functions as a
regional corporate headquarters. PanaHome Malaysia will transfer the
projects it has been conducting in the ASEAN region except Malaysia to
PanaHome Asia Pacific and concentrate its operation in the Malaysian
market.

About PanaHomeEstablished in 1963, PanaHome Corporation
traces its roots back to the passionate vision of Konosuke Matsushita,
founder of Panasonic Corporation, who sought to build quality houses
befitting the vital role they play in people’s lives. As the housing
company of the Panasonic Group, PanaHome recorded consolidated net sales
of 324.5 billion yen for the year ended March 31, 2014. For more
information about PanaHome, please visit the company's website at http://www.panahome.jp/english/.