Twice.com - Sirius ad campaign

New York - Sirius XM said it will launch its most aggressive advertising campaign to date on Nov. 15 to promote the brand during the fourth quarter.

On an earnings call with analysts Thursday, Sirius XM CEO Mel Karmazin said now that the merger and liquidity issues are past, there is a need to promote the brand. "In 10 days, we will launch the most aggressive brand marketing campaign in our history. With so much media coverage on our merger and past liquidity, it's time for consumers to hear about our content," Karmazin said.