Business Plan

The
Internal Environment Analysis

The
internal
environment
assessment
and
analysis is conducted after
the external environment analysis. While the external environment
analysis seeks to identify opportunities and threats in the external
environment, the internal environment analysis seeks to identify the
strengths and weakness in your business. Note that it focuses on
factors that are internal to your business, some of which can be easily
changed or improved upon. The 7's model is particularly useful when
identifying internal factors in your business. It looks at the
following:

Strategy

Structure

Style

Staff

Skills

Systems

Shared values

Using the model is simple, you simply check for the degree to which
your business possess the above 7's. Access which 'S' is a strength or
weakness in your business. For example, if your business has the right
number of people (Staff) and these people possess the right kind of
skills, competence and expertise (Skills), then these are considered to
be the internal strengths of your business. Where your business lacks
Shared values and Systems, these are considered to be weaknesses. This
is discussed further below:

1. Strategy

Do your strategies take into account the short term, medium
term and
long term?