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LIV: Redefining Swiss watches

When you think of Swiss made watches, the big names come to mind. You think of Rolex, Omega, TAG Heuer, Cartier, IWC Schaffhausen and their ilk. You also start to think about the fortune that a timepiece from one of these brands will cost you. Most men consider Swiss watches a once-in-a-lifetime investment, something to aspire to and save for but that is likely more of a dream purchase than a practical watch design that could be worn every day. With LIV watches now emerging on the market, though, the very vision of a Swiss watch may change forever.

LIV watches were founded by a designer who was passionate about timepieces. Although he is a great admirer of luxury Swiss watches, he saw that for most men, investing in a Swiss made watch just wasn’t a possibility. He also felt that despite their impressive performance, most of these luxury watches all looked the same and didn’t leave men much room to express themselves if they did decide to invest in one. Inspired to offer something different, he offered a prize for the best innovative new watch design, chose a winner and launched LIV watches to redefine what it means for a watch to be Swiss made.

Today, there are three Swiss movement timepieces in the LIV watches collection, each priced affordably for a real man’s budget. The watches feature a mix of sporty and sleek elements and boast luxury materials like sapphire crystal, and screwed-down metal cases. At this time, LIV watches accept orders only through their online store and produces timepieces in small limited quantity batches. Until you can buy LIV watches at WatchBandit you can find many other interesting watches here.

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