Professional sales people get a bad rap. Sales is an honorable profession, but it has been sullied by poor practitioners of the craft . . . sales people who are determined to make the sale regardless of the needs and wants of the customer. We’ve all run into pushy sales people who are clearly more

“I haven’t failed. I’ve found 10,000 ways that don’t work.” “The way to succeed is to double your failure rate.” “What would you attempt to do if you knew you could not fail?” Lots of thoughts about failure, but it’s an important aspect of business life. It’s the consequence we must consider anytime we try