1940s

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Faced with a shortage of foreign supplies
during the difficult years of Fascist dictatorship in Italy, Gucci began experimenting
with atypical luxury materials, like hemp, linen and jute. One of its artisans’
most subtle innovations was burnishing cane to create the handle of the new Bamboo Bag, whose curvy side was inspired
by a saddle’s shape. An ingenious example of “necessity as the mother of
invention”, the bamboo became the first of Gucci's many iconic products. A
favorite of royalty and celebrities alike, the bag with burnished handle
remains a huge favorite today.