LTA Major Events – A look behind the scenes

We can finally let you behind the scenes of our LTA Major Events campaign we created earlier this summer.

With our strong and simple proposition, ‘The world’s finest in full bloom’, we set out to create an explosive campaign to unite the tournaments and promote grass court tennis, which is held annually at four locations around the country.

Collaborating with John Ross and his team, we experimented with many types of flowers as well as shattering techniques with liquid nitrogen; using Nerf Guns, pellet guns and elastic bands to make our British blooms look as explosive as possible!