Digital Marketing News & Updates

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Facebook’s acquisition of Instagram in 2012 keeps looking savvier and savvier. According to a new report, people posting and sharing on Instagram will account for almost one-third of all social media users worldwide by 2021.

Music provides a fantastic platform for brands to connect with their audiences in a fun innovative live environment. Like all good advertising it is about being in the right place at the right time. Live events such as the SuperBowl are legendary for advertising opportunities. Now with new innovations in branding, through technological advances, there… Read more »

Why the interest in anonymity & anonymous social media networks? The concept of online anonymity for social networks is becoming a hot topic with the catalyst being Facebook’s “real-names” policy. Which rules out the use of an alias on Facebook. This latest policy update has upset a host of drag queens and raised the question, is an… Read more »

Why has Video Become So Popular? ‘How to’ videos are extremely useful when you are trying to find something that is uniquely helpful or entertaining. The masses are now getting the hang of video production more and more as video tech is more accessible and distribution made easier. The increasing relevance of video is also… Read more »