Sr Analyst, SEO

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Senior Analyst of Search Engine Optimization

We’re searching for a Senior Analyst of Search Engine Optimization to join our successful and growing SEO team. The primary responsibilities of the Senior Analyst are to execute our strategic SEO vision and integrate within internal/client design & development teams. We employ a unique philosophy which begins with understanding consumer’s search behavior, analyzing competitors and leveraging those data points to inform our client’s content strategies. The execution of this philosophy is essential to driving success for our clients and growing their business. At Digitas you will have the opportunity to drive SEO performance as an integral part of a growing SEO team, with direct access to industry-leading experts in tech, creative, social and user experience to help shape and integrate SEO best practices into the overall client strategy for maximum ROI.

High-level tasks and responsibilities include:

✦Collaborating with SEO team management to develop SEO strategies to drive client success throughout enterprise-level site redesign and CMS migration process

✦Collaborating with social team to execute content amplification through social and blogs

✦Working with various teams to develop SEO strategies for enterprise clients including, but not limited to, local and mobile search strategies, paid media/SEO integration, digital asset optimization, social media and amplification best practices

✦Staying on top of the latest search industry trends, from detailed tactics to over-arching concepts, communicating the application, potential impact and opportunity to clients and internal marketing teams

✦The ability to diagnose and communicate a reason for rank and traffic fluctuations

✦A desire to keep up with industry trends and educate junior members of the Search team, as well as cross-capability resources at all levels, of best practices and how they impact specific aspects of each client project

✦The ability to work on multiple projects simultaneously when needed

✦To be able to make decisions in a fast paced environment based on client priorities

✦Proven ability to communicate complicated SEO elements in a simplified manner to internal and external resources new to SEO

✦Experience building client-facing presentations in PowerPoint, Word and Excel

✦Must be highly detail orientated and organized

✦Basic understanding of AJAX, Flash, HTML5 on a website in relation to the limitations/technical issues for SEO.

✦Proven ability to communicate the issues and limitations within the source code is a plus

About DigitasLBi

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.