Oikian Solutions Ltd has developed a system to deliver news and benefits for loyal customers of a Finnish media company Kaleva. As part of the system there is a mobile application named ‘Kumppani’, i.e. ‘The Partner’. The application is available for Android and iPhone and it was released in mid October 2014. Usage of the application is growing and the feedback has been very promising. Oikian Solutions Ltd provides turn-key loyalty solutions for media companies, publishing, retail and restaurants. The system utilises the latest mobile technologies to provide extreme consumer targeting, enabling the engagement to be personal resulting in higher conversation rates.