Web-Op handled product packing, product design, website design, website development, and internet marketing for this product. The overall design highlighted compelling before and after photos and described the science behind the product. The checkout process pushed people to purchase 3 or bottles at a discount, pushing the average order size up, and helping pay for the cost of advertising. Both SEO and Paid advertising pushed the sales of this product. Re-marketing and email marketing also helped increase sales after the initial launch of the product. Web-Op constantly worked to develop the reputation of this product by providing discounts to customers who sent in video and written testimonials.