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truthorange is a campaign to curb Teenager Smoking. Its recent hashtag is #CatMageddon.

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truthorange was founded on January 2, 2007 and was powered by American Legacy Foundation and The Florida Tobacco Pilot Program. In August of 2014, truth released #FinishIt, a new campaign that encourages teens to be the generation that ends smoking. In Feburary of 2016, truth released #CatMageddon, a campaign to teach people that pets are affected by tobbaco.