ConferencePulse Streamlines Sourcing of Events, Venues and Speakers

ConferencePulse is a technology platform that provides sales and marketing intelligence to help event professionals secure sponsors, speakers and venues, as well as determine the right conferences and exhibitions to exhibit at, sponsor and attend.

As a new player in the industry that has only been in business for just over a year, ConferencePulse has rapidly gained recognition. The company has garnered impressive public references for its platform, including winning the prestigious ibtm Technology Watch management and marketing award in Nov. 2017.

We are focused on addressing the pain points of our customers: event organizers and producers; event sponsors and exhibitors, and event marketers,” said Val Tsanev, founder and CEO of ConferencePulse.

He continued, “(These customers) are looking for accurate marketing and sales intelligence around conferences, expos and trade shows to more effectively secure sponsors, events, exhibitors, speakers and venues.”

The most easily recognizable benefit of the platform is time savings. By aggregating and presenting conference data through user-defined filters, ConferencePulse significantly cuts down on the time needed for research. Customers can easily find and compare information, whether it’s looking for venues with a certain amount of square footage and meeting rooms, or assessing up to five conferences side-by-side to determine which one might provide the greatest ROI.

Mary Healy, vice president of strategy at Opus Agency, a brand events and marketing agency that produces 900 events for clients annually, says that the platform is a key part of their research portfolio.

"ConferencePulse provides us with valuable intelligence and insights into marketing events and conferences around the world,” Healy said.

She added, “It’s an extremely efficient and effective tool, and is a key part of the opportunity identification and research we perform for our clients."

ConferencePulse also includes proprietary metrics including “quality,” which takes factors such as the number of attendees and sponsors into account and “trending,” which provides a real-time view into how an upcoming event is performing and can be useful for events that are expected to sell out.

Event professionals can leverage ConferencePulse throughout multiple stages of the event planning lifecycle, from research to booking. The tool can be used to help with deal sourcing and due diligence as well as market and competitive intelligence.

“Many of our clients also use our events intelligence platform for competitive landscape analysis so that they can better understand which events their competition is sponsoring, organizing, speaking at or exhibiting at - and be able to position their companies in a more effective way," Tsanev explained.

The platform is also a useful directory tool for speakers and sponsors, who can claim their profile pages to ensure their information is up-to-date, making it easy for event marketers and show organizers to readily find and contact them for future speaking engagements or sponsorship opportunities. These profiles can also be customized with topic and publication lists, and in the case of sponsors, social media feeds.

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