All goals are equal, but some are more equal than others. My general rule when
discussing scoring is that it is a good idea to score and a bad idea to
concede. The rest is just fancy theorising.

Obviously, however, there is a difference between someone who scores only when
the team are 6-0 up and someone who scores that vital goal that makes the
difference between points dropped and points won. And the Fink Tank
has been looking at how to measure this difference.

Dr Henry Stott, Dr Mark Latham and Gabriella Lebrecht used the Fink Tank’s In
Play