Sorrells Farms Hosts Chinese Business Men

On Friday, October 4th, Sorrells Farms hosted several Chinese business men as they do annually in their pecan orchards. Sorrells has been selling in-shell pecans oversees to China for four years now.

Amongst the group of mostly non English speaking Chinese were two horticulturists, shop owners, and those involved in the shelling process. The purpose of the visit was to further familiarize the group with the pecan farming process… from growing, pruning, harvesting, shelling, and grading.

In recent years, the Chinese demand for pecans has skyrocketed. When the Chinese realized the health benefits and the price dropped lower than walnuts, they made an obvious switch to pecans. In 2012 alone, U.S. pecan exports to China jumped by 64%. That makes up about 20% of all pecans grown in the United States. That number is expected to grow to 1/3 in 2013.

The Sorrells have 1200 acres of improved and native orchards. Their favorite variety is the Pawnee variety because they are a bigger pecan and ripen early. However, the Wichita variety is most often exported because they are the most consistent. They sell both in-shell and shelled pecans both online and in their retail store. Stop by and see them!

About Stacy Dudley

With a BBA with an emphasis in Marketing, Stacy is the owner of The Moxie Room, a marketing firm located in Comanche, Texas. She is the master of strategy and the executor of said strategies. From conception to completion, she oversees each and every project acting as a liaison between creative and client. Before founding The Moxie Room, Stacy bulked up her portfolio all over the continent. From strategic planning, media relations, special events, internal communications, cause branding, ideation and new product launch management, her work has taken her from living in Texas to Tennessee to Toronto to Edmonton Alberta Canada.

One Response to Sorrells Farms Hosts Chinese Business Men

I wonder what the Chinese think about the wide open spaces in Texas? Coming east from El Paso on 1 – 10 highway, there are miles and miles between gates, and country with nothing going on. But, that is not correct, as this is ranching country, and lots of things going on out there. I understand that China is limited on land, as is much of the Orient, and what do those people think about this?