MW Cleaners

MW Cleaners

The Brief.

Forthea began working with MW Cleaners and since taking the account, Forthea has been involved with nearly every component of its digital presence including design and development, local listings, SEO and PPC.

The Strategy.

Upon taking the account, Forthea worked with MW Cleaners to design and develop a new website. The new site focused on turning two weaknesses into strengths: SEO and mobile.

The Local.

In maximizing local SEO, Forthea designed the new site with each location having a unique and fully optimized webpage. In addition, Forthea optimized local listings to leverage local search volume.

The PPC.

Forthea created an entirely new PPC strategy for MW Cleaners. With a mobile-first approach that focused on on-the-go users, each geo-targeted campaign was centered around dry cleaning service related keywords with ad copy that addressed the user’s proximity to each location.