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Lake Tahoe region looks to cash in on Ironman

More than 10,000 people are expected to pack Lake Tahoe for the region's first Ironman Triathlon.

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Updated: 7:56 PM PDT Sep 18, 2013

Lake Tahoe region looks to cash in on Ironman

More than 10,000 people are expected to pack Lake Tahoe for the region's first Ironman Triathlon.

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Updated: 7:56 PM PDT Sep 18, 2013

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WEBVTT POLICE DEPARTMENTS WERE SELECTED BASED ON FINANCIAL NEED AND LOCAL CRIME RATES. MORE THAN 10,000 PEOPLE ARE EXPECTED TO PACK LAKE TAHOE FOR THE FIRST IRONMAN TRIATHLON. LAKE TAHOE IS KNOWN FOR SKIING. THE REGION IS ABOUT SO MUCH MORE. FROM THE CRYSTAL-CLEAR WATERS OF THE LAKE ITSELF TO ALL OF THE ELDER AT GOODIES THAT COME ALONG WITH IT, PART OF THE BRAND THAT IS LAKE TAHOE IS THE IRONMAN WORLD CHAMPIONSHIP. THIS IS A BIG ONE. IT CREATES A HUGE ECONOMIC BENEFIT TO THE AREA. THE DEMAND IN THE GENERAL MARKET. 10-12,000,000 DOLLARS THIS WEEKEND ALONE. OCCUPANCY IS 40% UP AT THE LODGES. ATHLETES HAVE BEEN HERE TRAINING AND SPENDING MONEY. GO BACK TO A YEAR AGO AND THROUGH THIS WHOLE SUMMER, IT HAS EXPLODED. EVERYBODY IS RUNNING THE COURSE. THOSE FOLKS HAVE BEEN STAYING A COUPLE OF DAYS. SUNDAY, STREETS IN DOWNTOWN TRUCKEE WILL CLOSE TO ACCOMMODATE THE FANS. WE WILL OPEN EARLY FOR THE BLOODY MARY CROWD. THE SPORTS EVENTS ARE A NEW TWIST IN THE AREA. RATHER THAN JUST SKIING . WELCOMED FOR BUSINESSES WITHIN THE AREA. LAKE TAHOE HAS A CONTRACT TO HOST THE IRONMAN TRIATHLON. THIS EVENT SOLD OUT IN LESS THAN

Lake Tahoe region looks to cash in on Ironman

More than 10,000 people are expected to pack Lake Tahoe for the region's first Ironman Triathlon.