Vision Express

Vision Express is a leading spectacle brand in the UK. I was hired to carry out a UK-wide demographics study. The completion of this research meant management could devise localised communication strategies and decide on product positioning across cities in the UK.

This demographics study required considerable diligence and attention to detail. I analyzed customer profiling research for each major town and city in the UK. I then presented my findings to senior management in the company. This enabled them to confidently place the right product, in the right store, in the right town at the right time.

Read what Jacqui Bavin had to say about my performance or get in touch to discuss how I can help your brand move forward.