About Shping

Shping started its life as the Authenticateit platform in 2012. Concerned about the growing threat of counterfeit and unsafe products entering legitimate retail situations, Shping's founders developed a robust ecosystem that helped organisations to verify the authenticity of products through the supply chain, all the way through to the point of purchase.

Today, Shping has evolved into a powerful, all-round brand protection, marketing and consumer engagement platform. Shping is fuelled by product information supplied by brands, retailers, government institutions, certification agencies, customs, product recall portals and GS1 from Shping's Global Product Database - growing to become the largest of its kind in the world.

Safer

Powering smarter, safer shopping choices

Today, Shping has evolved into a powerful, all-round brand protection, marketing and consumer engagement platform. Shping is fuelled by product information supplied by brands, retailers, government institutions, certification agencies, customs, product recall portals and GS1 from Shping's Global Product Database - growing to become the largest of its kind in the world.

Consumers can access the database by scanning product barcodes through the Shping App, giving them up-to-date information about products they are thinking of buying before they proceed to checkout.

Introducing Shping Coin

To further encourage adoption, Shping is now introducing an innovative cryptocurrency-based reward system to the platform allowing brands and participating parties to reward consumers directly with Shping Coin for their engagement with their products and messaging, setting the stage for a new paradigm in shopper marketing, loyalty, brand protection and consumer safety.

Platform Features

Shping App

The Shping App enables consumers to tap into Shping's Global Product Database to extract powerful information to support them with their shopping choices. It also rewards users with Shping Coin for their engagement, their product reviews and their useful contributions and corrections to product information.

Shping Marketing

Shping Marketing is an analytics-rich, highly-targeted, unicast and multicast communication platform for brands, government and industry bodies and other authorised agents to program and automate messages to reach, educate and reward consumers with Shping Coin for their engagement.

Shping Security

Shping Security enables brands, manufacturers, distributors and consumers to work together to physically track, trace and audit products through the supply chain from the point of manufacture, all the way through to the point of sale.

Milestone Roadmap

Shping's roadmap is outlined in its whitepaper. The following offers a snapshot of what Shping will be able to accomplish with funds received from the token sale. Each of Shping's milestones build upon the opportunities offered by the previous milestone.

Click on a phase in the interactive graphic below to see how these funds correspond with Shping's rollout.

5Development of traceability features for hotels, restaurants, and cafes (HORECA) so users can identify what products their meal is made of, see relevant nutritional information, and provide reviews and ratings.

4Development of data analytics to identify sources of surplus/deficit/waste in product distribution and find rerouting opportunities.

5Establishment of an industry-specific Startup Accelerator - Shping will select and develop startups that specialize in digital marketing, consumer engagement, supply chain management, the payments industry, and any others that focus on enhancing the shopping experience.