Mercedes-Benz Malaysia continues record run, already 70% up on 2014; M’sia now the biggest SEA market

Mercedes-Benz Malaysia (MBM) has just announced its sales performance figures for the third quarter of 2015, recording a total of 3,033 passenger vehicles sold.

Of the total sales volume in that period, 2,188 units were contributed by the brand’s sedan models: the C-, E- and S-Class. The C-Class alone recorded a total of 861 units sold, while the E-Class, led by the alluring price proposition of the E 300 BlueTEC Hybrid, contributed a total of 679 units. Demand for the S-Class S 400 L Hybrid remains strong, with 648 units sold in the quarter. September 2015 marked the strongest month for the W222 S-Class so far, selling 235 units.

The company’s new president and CEO, Dr. Claus Weidner presented the data to members of the media, and said that, “We are moving from strength to strength and have certainly topped historical sales figures for Mercedes-Benz Malaysia.The three consecutive four-digit sales figures in the third quarter of 2015 is a welcomed addition to our string of record quarters.”

Weidner also confirmed that as of September 2015, MBM had sold a total of 8,196 passenger vehicles year-to-date 2015, surpassing its total sales volume throughout 2014 by up to 70% (4,817 sold in 2014). The company was also proud to mention that Malaysia is currently the biggest market for Mercedes-Benz vehicles in Southeast Asia.

Mercedes’ range of compact cars were also key contributors to its success in the third quarter of the year, with a combined 838 units sold throughout the period. The CLA Coupe was the best performing model, adding 301 units to the tally, while the GLA SUV followed closely behind with 299 units sold. The A-Class contributed the remaining 238 units.

At the same event, MBM’s vice president of sales and marketing, Mark Raine also announced a price reduction for the brand’s entire C-Class line-up, whilst asserting that two new variants would be joining the fray: the C 200 Exclusive, and the C 250 AMG. New prices for the C-Class variants now range from RM248,888 to RM287,888.

Raine also reiterated his plans to introduce several more models from the brand’s “Dream Cars” range before the end of the year. MBM refers to its most premium models, such as the pure AMG models like the C 63 and the AMG GT, as well as the pure luxury-minded vehicles, from the CLS to the S-Class Maybach.

He said, “The Mercedes-Benz brand is set for another record year in Malaysia with the enhanced portfolio of the C-Class, combined with reduced prices, our upcoming launch of the Mercedes-Benz Dream Cars, and further exciting announcements in the coming months. I’m confident of further strengthening the Mercedes-Benz brand in the Malaysia market.”

With an equal passion for fast cars and everyday workhorses, Chris Aaron maintains a passion for European makes, Formula 1, playing the electric guitar and spending endless hours on the PlayStation - first-person shooters and the Gran Turismo franchise are his favourites. He also finds it strange to have written this in the third person.

Wow so Bolehland is now MBM’s biggest market here and their new C class price is here to continue push. BMW and Audi Malaysia, the ball is in your court now. Respond or be steam rolled by MBM but got to give some credit to BMW for giving 5 years warranty n service free to all their vehicles.

Congrats MBM. You have done well despite every year BMW lying about their sales. You see, BMW Malaysia sells about 1000 cars every year to Hertz Rental. Herts Rental then leases the BMWs to Sime Darby as company cars for their staff. Ironically, Herts Rental is owned by Sime Darby and BMW Malaysia and Auto Bavaria are owned by Sime Darby.

So, BMW does not really make real sales because BMW Malaysia is selling cars to their parent company Sime Darby (through Hertz Rental) and also to itself BMW Malaysia for staff usage.

Every year MAA figures do not show this truth. Infact, BMW Malaysia only sells few hundred cars only to the public.

A drive around Klang Valley will show you that BMW isnt lying. Unless you have eyesight problems. Heck even my taman almost every other house has either an f30 or f10 at minimum. Dont tell me they’re all sime darby staff?

MBM increase your warranty to 5 years, BMW Malaysia has done it, slashing prices to make it attractive is good but if you want to seal the deal, make all your models sold to 5 years + 5 Years Road Side Assist, that should make you a class leader but if you think your sales as still going to go up and up by slashing prices, think again !! I was consider a new C-Class over the my current BMW 3 series, but BMW’s 5 year unlimited millage warranty + service package sold me over …nuff said !

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