Sunday, October 21, 2007

The price of creative freedom

Radiohead is likely to make a nice sum from "In Rainbows," but the real advantage that its giveaway stunt has conferred is freedom: Radiohead, not a music label, will own the songs it recorded (EMI owns all of Radiohead's earlier work, for instance). Radiohead, not a music label, can decide how to market, promote and distribute the songs -- if it wants to do any of the above. And Radiohead, not a music label, can decide when, where and how it wants to release its next album.