Track app conversions with third-party app analytics

If you use a third-party app analytics provider to track and measure your mobile app conversions, you can import app conversion data from your provider.

Note: This integration with third-party app analytics providers is replacing the old server-to-server connection which used postback URLs. All AdWords accounts that have been using the old method to integrate with third-parties will be automatically migrated to the new setup. Learn more

This article explains how to import your third-party app conversion data. Newly imported conversion actions will only begin reporting conversions from the time you import the event into AdWords. This is the case for both AdWords and your third-party app analytics provider.

Before you begin

Here's what you'll need before you can import conversions from your third-party app analytics provider: