L’Oreal Paris has launched Advanced Haircare Smooth Intense Ultimate Straight, a four step product line. I have straight hair that has magically started to form weird kinky parts and curls that have never ever appeared before. I wondered if this new line of hair care would unkink the kinks…

reversecommuter was asked to review the line, and that is where the fun started!

Step one – go to SoulCycle and workout like a fiend to get your hair really really really dirty!

ew…stinks and kinks…

Step 2 -Lather Up! This is my cheeseball “and I’m worth it” pic

Shampooing, an early morning art form!

The shampoo smells great (as does the entire line) and is not too heavy which is a good trait if you are not into the greasies.

Step 3 – No need to lather-rinse-repeat as there are 4 products to use…just move on to Smooth Intense Ultimate Straight Boosting pre-conditioner

This step is new to me but seemed to enhance the conditioner when applied. Not sure if it is necessary for me as my hair isn’t super curly just annoyingly kinky.

Step 4 – Conditioner

reversecommuter is a conditioner junkie – meaning there are usually two or three different bottles on the go at one time in a Goldilocks kind of approach : not too oily, not too heavy, not too light #pickypickypicky

L’Oreal Paris’ Smooth Intense Ultimate Straight Straightening Conditioner smells like a bouquet of lilies, doesn’t feel oily or greasy and is not too heavy on the hair.

Step 5 – Styling Balm

I like the idea of the balm as a protector from the heat, and if it can help to unkink the weird kinks in my hair then this is one step I will be sure not to skip.

All in all I was impressed with the unkinking result Smooth Intense Ultimate Straight delivered, and even more impressed that it kept the kinks away for over 48 hours.
* please note that I did not receive payment just the product *