Efteling Radio + DAE

The Man and Communication Department of the DAE works with Efteling Radio

Amusement park, ‘De Efteling’ approached the Man and Communication Department of the Design Academy in Eindhoven to develop new concepts for the programming of their radio station ‘Efteling Radio’.

Efteling Radio targets children between the ages of 3 and 7 and primarily uses the world of fairy tales as a broad theme, which is also the focus of the physical amusement park. As a method of development, we created a series of workshops, each containing specific exercises intended to guide research and frame the exploration.
This publication was produced to visualize the entire scope of the project. Instead of solely focusing on the end results, it pays special attention to the process. The dual record sleeve holds a process book in one side and a book documenting the final student concepts presented to the client in the other. A DVD with slide shows, movies and sound clips created by the students is also included in this catalogue as an additional platform for work from the project. (The custom lettering was handmade by a 6 year old who didn't think twice about using French provincial wallpaper as her canvas.)
Project details
“As a method of development, we created a series of workshops, each containing specific exercises intended to guide research and frame the exploration.
Initially we focussed on the interpretation and abstraction of sound formally, exploring ways to communicate the experience of sound. The inquiry progressed from basic formal abstraction to conceptualizing a systematic tool or generative process with which we could understand sound in alternative manner. The final iteration was a refined composition or structure exhibiting evidence of a framework, with which the experience of sound could be translated and/or abstracted.
The following exercise objectified the experience of sound. Students were asked to select one found object and one short sound which when combined could produce a new and surprising understanding. Exploring this new meaning or understanding became the communicational objective of the next step, which required the creation of a new object, or the modification a pre-existing one. The final step defined the audience as children aged 3-7, requiring an appropriate context and communicational approach.
The final segment of the project analyzed the concept then clarified the messaging and context through a number of iterations. Presentation approaches were carefully considered and customized to highlight the each proposal individually.”