Turns out, people are happiest when they smell pizza, not when they actually eat it

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May 02, 2017 09:07 PM EDT

For some, it may seem nearly impossible to resist melty, cheesy goodness of pizza. In a stunning twist, turns out that the smell of the pizza might actually play more of a role in resisting the temptations of pizza than the actual sights of it.

It seems difficult to understand, but that's what a social experiment conducted by DiGiorno revealed.

DiGiorno Power of Pizza | A Pizza Social Experiment

WATCH | DiGiorno conducts a social experiment on pizza lovers.

The experiment involved throwing three pizza parties, where each was made up of eight pizza lovers and 40 hidden cameras. The cameras deployed facial recognition technology to capture the emotions of their guests, and to identify emotional patterns during the experiment. According to results, people peaked in happiness when smelling the pizza baking in the oven.

Interestingly, seeing the pizza ranked second in perceived happiness, and eating the pizza ranked last. Perhaps this study suggests that the idea of pizza is better than the taste of DiGiorno.