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When Ghyslain Raza videotaped himself swinging a light saber, he embarked on one of those out-of-nowhere rises to fame that mark much of the Web. The video of the chubby boy dubbed the "Star Wars kid" became the most downloaded video in history with about 900 million views, according to a U.K. marketing company. But a columnist for The Wall Street Journal says those numbers -- like many of the metrics for Web video -- are suspect.

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Powerade is featuring Olympic boxer Shakur Stevenson in its "Just a Kid" ad campaign for the Summer Olympic Games in Rio. The first spot, titled "The Corner," shows the fighter in action interspersed with flashbacks of images from his Newark, N.J., upbringing, culminating in the tagline, "We're all just a kid from somewhere."

In 2002, a Quebecois teenager found unwanted fame as "Star Wars Kid" after classmates posted a video he'd made of himself clumsily but enthusiastically wielding an improvised light-saber. Now, for the first time, Ghyslain Raza has discussed his experiences, and how he found the strength to carry on in the face of global-scale cyberbullying.

Jeff Kinney, author of the "Diary of a Wimpy Kid" book series, returned to his Maryland elementary school this week and said his experience there more than 30 years ago helped inspire his writing. During the appearance, in honor of American Education Week, Kinney told students they should overcome setbacks and work to achieve their goals. "Always listen to your teachers, and do your best always," he said.

Sony is partnering with Six Flags to promote its "The Karate Kid" remake through in-park advertising and promotional evens including kids' karate contests for a chance to attend the premiere or host a screening. In-park ad inventory includes Jumbotrons, TV monitors around the park and the Six Flags Web site, as well as branded wraps for roller coasters and other rides.

When Ghyslain Raza videotaped himself swinging a light saber, he embarked on one of those out-of-nowhere rises to fame that mark much of the Web. The video of the chubby boy dubbed the "Star Wars kid" became the most downloaded video in history with about 900 million views, according to a U.K. marketing company. But a columnist for The Wall Street Journal says those numbers -- like many of the metrics for Web video -- are suspect.