Social Media Marketing

If someone talks about your company online, will you hear about it? What if they never tagged you in the first place? Brand monitoring keeps you informed on what’s said about your brand, helps you find new people to engage with and even tracks your competitors’ moves. For small businesses ...

Though lawsuits and government investigations into Apple’s iPhone battery debacle multiplied and went international in January, Canada’s government escalated its investigation today, bringing representatives of Canada’s Competition Bureau, Apple, and Primate Labs — the Toronto, Canada-based company that unearthed the issue — to testify before the House of Commons’ standing committee on industry, science, ...

More than 2.07 billion people use Facebook every month. That’s more than a third of the world’s population. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you ...

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think. No matter what’s ...

The concept of employee advocacy and our understanding of it have been growing over recent years, and advocacy programs have been implemented as part of the marketing and sales strategies at many well-known companies, including Dell, Adobe, HPE, SAP, among others. If you’re new to the term, “employee advocacy” is ...

Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares? To find out, Growista used the BuzzSumo platform to analyze 50,000 content pieces that received 500+ social shares in 2016 and 50,000 content pieces that received 500+ social shares in ...

With increased competition and ever-changing algorithms that reward brands that get a ton of engagement, the ability to feed your audience with content is more important than ever. However, coming up with original content to share on social media on a consistent basis requires creativity, money and a good amount ...

2018 is shaping up to be a big year for VR arcades and attractions, and a new player in the space is looking to find success with an approach that focuses on fun gameplay and multiplayer. Cyprus-based Neurogaming is a joint endeavor made up of Wargaming — the publisher behind ...

This week’s ‘Skim: Why Facebook’s new 3D posts open the door to a brave new augmented and virtual reality world; all about LinkedIn’s new Salary Insights; Facebook opens Community Help feature to businesses, takes big privacy hit in Belgian court; Snapchat ads GIFs, plans new tab feature; the important new ...

If you’re on social media, chances are you’re on Instagram. And if you are on the internet’s premier image-based social network, you’re attempting to get customers from it. With Instagram Ads and organic posts, you’re trying to get them to a targeted landing page. There, they can hop into your ...