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Thursday, March 06, 2008

Orvis Supports Teton Creek Restoration

Kudos to the conservation minded Orvis Company who announced today that Friends of the Teton River will be receiving a challenge grant as part of their effort to restore Yellowstone cutthroat trout habitat on Teton Creek in Southern Idaho.

Orvis, which donates 5% of profits to conservation annually, involves their customers in conservation efforts by challenging them to meet a fundraising goal for selected projects. They hope to raise $30,000 for FTR's Teton Creek Restoration Project from individual donors. Orvis and the National Fish and Wildlife Foundation will match donor funds, dollar for dollar, tripling individual contributions toward a goal of $90,000.

In March and April, Orvis patrons can contribute to the project via a "Round Up for Conservation" campaign, featured on the Orvis website at www.orvis.com. Internet shoppers can choose to "round up" their Orvis purchase price to the next dollar, with the difference going directly to the Teton Creek Restoration Project.

"We're excited that a locally important spawning tributary for our native Yellowstone cutthroat trout is receiving national exposure and is a priority for a company as recognized as Orvis," stated FTR Development Director, Anna Lindstedt. She also noted that numerous stressors have contributed to the diminishing populations of Yellowstone cutthroat trout (YCT) in the region, including habitat degradation, nonnative competition, hybridization, and tributary dewatering.

Friends of the Teton River has already raised $320,000 of the 1.2 Million dollars that the restoration project is expected to cost.