In the wake of revelations that bloggers were paid to promote Google's Chrome browser, (violating its own policy regarding paid links) the company is now punishing itself by lowering rankings of Chrome's webpage in its search engine.

"We've investigated and are taking manual action to demote www.google.com/chrome and lower the site's PageRank for a period of at least 60 days," a Google spokesman told Computer World.

In the past, Google has taken action against others, such as JC Penney, for essentially spamming its search results with paid-for links.

"While Google did not authorize this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site," the spokesman said.