TOYOTA STAKES A 40.4% CLAIM OF THE LCV MARKET IN AUGUST

Date:03 Sep 2019

Author Type:Press Release

Author:Toyota South Africa

Source:Toyota South Africa

Hilux 3 565
Hi-Ace
Ses’fikile 1 578
Land
Cruiser Pick-up 235

Retailing 3 565 units, Hilux
took overall honours in August as Toyota South Africa Motor’s (TSAM)
best-selling vehicle, boosting the stable’s total sales tally to 10 156 units.This
accounts for a 22.3% market share out of the 45 537 total units sold in South
Africa in August.

According to the National Association of
Automobile Manufacturers of South Africa (Naamsa), the August sales reflected a decline of 2 440 units or 5.1%
compared to 47 977 vehicles sold in the same month last year. However, Naamsa
was pleased to announce that export sales had registered further strong gains
last month in line with industry expectations.

Senior Vice President of
Sales and Marketing at TSAM, Calvyn Hamman says: “It’s clear that the market
has remained depressed longer than we expected and that there is very little
for consumers to be optimistic about. However, we see a silver lining in the
sales of light commercial vehicles (LCVs) which have increased by 0.5% compared
to August last year.”

The growth is more tangible for
Toyota whose LCV sales have grown by 1 242 units or 3.8% compared to the same
month in 2018. The locally-produced Hilux
and locally-assembled Hi-Ace have sold more than half the total sales of TSAM
last month, recording 3 655 and 1 578 respectively. One of the notable
performers in the LCV segment is the Land Cruiser pick-up with 235 sales.

In the passenger segment, popular SUVs Fortuner
and RAV4 sold 811 and 586 apiece, while the evergreen Corolla Quest (579) and
Etios (673) both had a laudable showing. On the truck front, the Hino
300 Series recorded 18% share of the MCV segment while the Hino 500 Series
ended the month with 16% share of the HCV segment.

“Once again, we’re grateful
to the entire Toyota team and dealers across the country for their continued
efforts towards making Toyota a market leader. We remain committed to creating
customer smiles and to continue making Toyota, Lexus and Hino brands of choice
for our market,” says Hamman.