Procter & Gamble CEO David Taylor expressed optimism about the Indian market in the company’s latest earnings call last week. The sub-continent is one of two markets, along with Turkey, that grew in double-digits for the year ended June 30 and growth is coming through all sub categories.

Some of P&G's key market categories in India include detergents, shampoos, feminine and baby care, male grooming, over-the-counter products, and oral care. In April, Madhusudan Gopalan took over as the India managing director-cum-chief executive officer from Al Rajwani with a clear mandate of pushing up sales growth.

According toTaylor, India baby care sales grew 34% in 2018 fiscal year, coming at a time when it faced stiff challenges in the segment in markets such as the U.S.