“The popularity of, and demand for, vegan products has increased considerably over the years so it’s great we are now able to offer this high quality, non-GMO, plant-based and preservative free Vegan Cheese.

“We have tested this cheese in our LuvLab development kitchen, and confirmed this vegan-friendly alternative has the same taste, texture and melt as real dairy cheese. It’s also cholesterol free, making it the perfect, healthy indulgence.

“Initially vegan cheese will be available in stores for a limited time, and if customers love it as much as we do, we will look to make this a regular feature of the Domino’s menu.

“Domino’s will now offer three dedicated vegan pizzas for a limited time – the Vegan Avocado Veg, the Vegan Spicy Trio and the Vegan Margherita.

“At Domino’s, we’re all about providing choice for our customers and want to give people options to suit their diet.

“Our pizza sauce and bases are vegan-friendly so all of the pizzas on our menu can in fact be altered to suit a vegan diet. For an additional $2.95, people can simply swap out our usual mozzarella for the vegan-friendly alternative.

“This is also great news for people with allergies and food sensitivities as it contains no dairy, gluten or soy.”

Mr Knight said transparency around the Company’s ingredients is really important to customers, which is why Domino’s has partnered with Vegan Cheese supplier Follow Your Heart to offer customers this great product.

“Our ongoing journey to provide customers with a menu we are proud of and one that offers more choices led us to finding the best in taste and melt after a long search of vegan cheese options,” he said.

Domino’s Pizza Enterprises was Australia’s first publicly-listed pizza company and is the master franchisor for the Domino’s brand in Australia, New Zealand, France, Belgium, The Netherlands, Japan and Germany. Across these seven markets, DPE and its franchisees operate over 2,000 stores.