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The Ridge Blog is our outlet to shoot the breeze about Internet marketing, design and branding. We also share our latest projects, and tidbits relating to a problem we’ve solved. If you have a topic for us, please drop us a line.

According to Synadcast.com, by 2017 video will make up 74% of all Internet traffic. Because video is visual, auditory, and immersive, it allows viewers cut through the information clutter and understand and experience a topic quickly. Here are more reasons why it should be part of your web design and marketing strategy for 2015.

Beginning this month, Firefox will no longer default to Google for searches. Mozilla and Yahoo announced a five-year partnership making Yahoo the search engine of choice for Firefox in the US, on both mobile and desktop.

I don’t know of a digital marketing agency or even anyone who is using an analytics program for their website who is not using Google Analytics. It is free, the interface is relatively easy to understand, and the majority of searches in the US are performed via Google so why not trust the source?

There is a question that has long been puzzling me regarding SERPS. If all search engines have access to the same information, why are search results so different? We have seen our site rank at #1 for a keyword on Google, but not rank or have a ranking in the 100s on Bing /Yahoo. And the reverse is true as well. Checking the search engines’ websites is not much help. They all go into detail about what their algorithm looks for and it is the same: useful and relevant content, good site speed, user-friendly design, accurate meta data, quality links and social involvement. Clearly that is not the whole picture. We delved a little deeper to find out how the algorithms differed for each search engine.

It has been rumored that a Penguin update has been looming, and now it is confirmed (sort of). On September 12, Google Webmaster Trends analyst John Mueller confirmed this by stating, “My guess is yes,” and then went on, “I’m pretty confident we will have something in the reasonable future, but not today, so we’ll definitely let you know when things are happening.”

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About Ridge Marketing

Ridge Marketing leads small startups and large businesses to increased ROI through effective visual communicationsand the latest advances in interactive marketing. We're here to make you look like a super hero.