Derbyshire sweet-maker launches Parma Violets flavoured cheese

Swizzles Matlow launch a Parma Violets cheese in partnership with The Cheshire Cheese Company

Published:16:58Tuesday 19 July 2016

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Derbyshire sweet-maker Swizzels has created a new limited-edition Parma Violets cheese.

The purple coloured product has been made using the classic love them or hate them Parma Violets sweets, which are celebrating their 70th birthday.

The product, which has been created by New Mills based firm Swizzels and The Cheshire Cheese Company, combines the savoury bite of Cheshire Cheese with the sweet distinctive taste of Parma Violets.

And there’s even a purple wrapper to complement the lighter purple cheese inside.

Claire Lee, new product development brand manager at Swizzels, said: “To celebrate Parma Violets 70th birthday we wanted to give the nation something special and different. We know Parma Violets are a unique flavour that divides the nation and we think this cheese will do the same thing.

“The cheese has been in development for a few months to ensure we get the taste and texture just right. Parma Violets fans and cheese lovers can enjoy this on crackers or melted on toast – it has a distinct flavour which tastes great and means you can savour the Parma Violets flavour in new and exciting ways.”