The business professor came into class, sat his books down and stared at his students. He waited a few moments, then said, in a loud and clear voice, “The first rule in business is never name your product line after Hitler.” One of the students was incredulous. “Is this something that really has to be taught?” The business professor looked to the side sardonically.

Another student asked, “What if it’s really clever?” “No.” Another student asked, “What if the art is really great? I mean really really great?” “No.” A third student said, “What if it’s ice cream? Or some sort of candy treat?” The business professor stood for a moment silently, dumbstruck. He did not know what to say.

The ice cream CEO came into the board room and slammed his hand on the desk. “I need this ice cream to be the most delicious ice cream that has ever been eaten by man! I need it to be so good we could get away with putting Hitler on the package! I don’t think I’m asking too much here.”