Friday, July 22, 2016

Favorite Finds

In case you live under a rock or were in a coma recently, the
Republican National Convention was held this week and created a non-stop buzz
in the social world. But luckily I found a few other tidbits to mix up the
rundown:

Where
my ladies at? A new study looked
at how women interact with brands: 94% of women engage actively with brands
online; 90 percent do so via their mobile phones, vs. 53% on their laptops; and
81% consider Instagram their social channel of choice. The main reason they
follow brands socially is for discounts and promotions information.

Let’s
(NOT) talk Millennials… An article from Hootsuite
discussed the common practice of building targeted social media campaigns
around Millennials, and all the reasons why that is a BAD idea!

Enough
with the wires! PR Daily blogged about the trend away from
newswires, recommending instead a more targeted approach to media
distribution.

Speaking
of politics… The hashtag #DoYourJob lit up
the Twittersphere in response to feelings of frustration toward a
less-than-productive federal legislature and the stalled Supreme Court nomination process. The not-so-subtle
call for action stemmed from @POTUS and
quickly spread to other issues including gun control and
the (never-ending) Tom Brady saga.

Twitter
tries to silence: After conservative writer Milo
Yiannopoulos’ Twitter account was suspended for allegedly instigating a barrage
of hate tweets, the #FreeMilo
campaign sparked a debate on freedom of speech via social media.

On a
happier note...Pippa Middleton, little sister to Kate Middleton, is engaged to
her hedge fund manager boyfriend #JamesMatthews!
WooHoo! Everyone but conspiracy theorists celebrated the 47th
anniversary of the Moon Landing! Despite
“SpeechGate 2016”, @FLOTUS got
her groove on with a little #CarpoolKaraoke! And #PokemonGo dates are a
thing now!

Lucky
#13! It was announced that Ava DuVernay’s Netflix documentary #The13th will be
the first documentary to open for the New York Film Festival #NYFF and only the fourth to play in
one of the festival’s key spots!

Get
ready for the HEAT WAVE! People in the UK were out and about during
the #HottestDayoftheYear when
temps rose higher than those in Sao Paulo! We are also in for a bit of a hot one to
wrap up this week so stay cool
everybody!

Virtual
Inspiration: @StuartScott, the
ESPN broadcaster who lost his battle to cancer last year, would have turned 51
this week and his daughters decided to throw him a virtual ice cream
party! Gary Marshall, 81,
passed away this week, and fans and former colleagues flooded social media with
tributes and
memories. In addition, Ernest Hemingway’s 107th
birthday and Robin Williams’ 65th
birthday were also celebrated this week by fans and family.