Introduction

Sport Business School is a unique concept founded in 2011 by Haaga-Helia University of Applied Sciences Ltd. and JAMK University of Applied Sciences. Sport Business School’s fundamental purpose is to invite academics, professionals, and students of sports management area to collaborate with the people working in the field of sports research and education, sports business, and sports management. Our aim is to be at the forefront in the development of the sport business industry.

Main principles of this cooperation are Passion and Respect. Together with our partners we share the Passion for our work and Respect between our workers and collaborators throughout the world. The areas of special expertise of the people involved in Sport Business School are sport management, sport marketing, event management, business intelligence in sports and legacy planning.

Mission

IDEO VIVIMUS, UT TAEDIUM ABOLEAMUS
– The meaning of life is to get boredom out of sight –
– Elämän tarkoitus on ikävän karkoitus –