Ari Marcopoulos lenses the Gucci pre Fall 2017 tailoring campaign

Published on 16 May 2017

Following a hugely successful series shot by Glen Luchford that paid tribute to Northern soul (as well as featuring an all-black cast), a less meritable meme campaign and a dispute about the creative property rights of aliens, Gucci are back with another pre-Fall 2017 campaign for men’s tailoring.

Shot in Rome by Ari Marcopoulos, an Amsterdam-born photographer and filmmaker whose raw and uncompromising visuals of skaters, Jay-Z, Supreme campaigns, Gucci pre-AW16 and general chronicles of living in NYC have made him an indelible force in contemporary counterculture and cult figure in the art world.

Peep the full campaign below, and check out the details of that dragon suit above with rainbow striped trainers. We’ve reached peak Gucci it seems.