After a major disaster hit a large city, one of the emergency relief organizations, which was on the ground immediately, received a flood of donations to help those in crisis. The number of gifts was of an unprecedented magnitude, forcing the organization to scramble to

Can a blind spot really cause any harm? Isn’t there a proverb that says ignorance is bliss?
Let me use an example that will help answer this question for us.
In the early 2000s, Blockbuster was a seemingly unbeatable behemoth in the video industry. At its peak,

There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be dying in the past few years are now on the rise again. Specifically, print is making a resurgence

Recently I was reviewing the analytics for a Facebook donor acquisition pilot campaign. At face value the analytics left the impression that the campaign was not effective and should be discontinued. The bottom line numbers were clear, but I wanted to know what wasn’t working.

Though written over thirty years ago, Robert Cialdini’s book Influence: The Psychology of Persuasion identifies six psychological principles of influence that are still used by many of us in Public Relations today – whether we realize it or not. We spend much of our time

In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct mail programs. Digital communication can be faster and less expensive. Plus, literally everyone is online these days… However, the outcomes are not as predictable as