In this photo distributed by Activision Publishing Inc., Skylanders fans celebrate the upcoming launch of Skylanders Trap Team by participating in a costume contest at San Diego Comic-Con 2014 on July 24, 2014 in San Diego, California. Shannon Deeds beat out other contestants for the ultimate prize and bragging rights of being the best costumed character, Scratch. (Photo by Charley Gallay/Getty Images for Activision)

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In this photo distributed by Activision Publishing Inc., Skylanders fans celebrate the upcoming launch of Skylanders Trap Team by participating in a costume contest at San Diego Comic-Con 2014 on July 24, 2014 in San Diego, California. Shannon Deeds beat out other contestants for the ultimate prize and bragging rights of being the best costumed character, Scratch. (Photo by Charley Gallay/Getty Images for Activision)

In this photo distributed by Activision Publishing Inc., Skylanders fans celebrate the upcoming launch of Skylanders Trap Team by participating in a costume contest at San Diego Comic-Con 2014 on July 24, 2014 in San Diego, California. For the first time in franchise history, the creators of the Toys-to-Life genre descended upon the convention to showcase the upcoming game Skylanders Trap Team, which reverses the magic and now lets players bring life to toys. The 2 billion dollar franchise also announced a new premium toy line, Eon’s Elite at the convention. (Photo by Charley Gallay/Getty Images for Activision)

In this photo distributed by Activision Publishing Inc., Skylanders fans celebrate the upcoming launch of Skylanders Trap Team by participating in a costume contest at San Diego Comic-Con 2014 on July 24, 2014 in San Diego, California. Shannon Deeds (2nd L), who beat out other contestants for the ultimate prize and bragging rights of being the best costumed character, Scratch, poses with (L-R) famed voice of Kaos Richard Horvitz, renowned comic book writer Ron Marz and Toys for Bob's Director of Toy and Character Development I-Wei Huang. (Photo by Charley Gallay/Getty Images for Activision)

In this photo distributed by Activision Publishing Inc., renowned comic book writer Ron Marz (R) participates in the “Skylanders: The Creative Process of Bringing Toys to Life” panel at San Diego Comic-Con 2014 on July 24, 2014 in San Diego, California. The panel offered insights into the development process of one of the world’s most successful video game franchises of all time. Other panel speakers include famed voice of Kaos Richard Horvitz (C) and Toys for Bob’s Director of Toy and Character Development, I-Wei Huang (L). (Photo by Charley Gallay/Getty Images for Activision)

The heroes in the “Eon’s Elite” roster hail from the original Skylanders
Spyro’s Adventure® and have been carefully selected by Master Eon
for displaying undaunted courage and commitment to defending all of
Skylands. Eon’s Elite features a never-before-seen decoration with a
distinct, metallic finish and a golden base that sets them apart from
other Skylanders toys. Each of these special edition toys
will be offered in premium foil packaging and also features a display
case with a 3D lenticular background. Additionally, when played in-game,
Eon’s Elite will be up to three times as powerful over other characters,
which represents the biggest in-game boosts ever incorporated into a
Skylanders toy to date.

“Eon’s Elite represents the most iconic characters from the original
Skylanders game that started it all,” said Josh Taub, senior vice
president of product marketing at Activision Publishing. “These eight
toys are not only premium quality but also honor the characters’
strength, courage and commitment. We’re excited to extend our fans’
collections with this new line.”

Eon’s Elite characters will be available in limited quantities at
GameStop and EB Games stores in North America, Australia and New
Zealand, and select retailers in Europe this fall while supplies last.

About Skylanders Trap Team™

Launching in October, Skylanders Trap Team brings a
ground-breaking innovation to the Skylanders franchise by
reversing the magic of its signature Toys-To-Life™ play pattern
to let kids bring life-to-toys for the first time. With Skylanders
Trap Team, Portal Masters seek out and defeat the most wanted
villains in all of Skylands, pulling them out of the game and into
living rooms by capturing them in magical Traps. Players can then send
villains back into the game where they play as them to fight for good.
The game will include the Traptanium PortalTM, a new ring of
magical energy that enables kids to not only bring their Skylanders to
life, but also magically capture villains using the new Traps. Once
they’ve defeated the villains, kids will be able to place a Trap into
the new portal to capture them. They will also be able to hear the
villains inside the Traps, an innovation that truly brings life to toys. Skylanders
Trap Team will be available on Xbox 360™ and Xbox One™
video game and entertainment systems from Microsoft, PlayStation®
3 and PlayStation® 4 computer entertainment systems,
Nintendo’s Wii™ system, Nintendo’s Wii U™ system,
and a completely unique adventure available on the Nintendo 3DS™
hand-held system.

About the Skylanders® Franchise

The award-winning, $2 billion Skylanders franchise pioneered the Toys-to-Life
category in 2011 with the debut of Skylanders Spyro’s Adventure. The
game originated a new play pattern that seamlessly bridged physical and
virtual worlds across multiple platforms. In October 2012, Skylanders
Giants™ further evolved the genre and added the mega-sized Giant
Skylanders and LightCore® characters to the collection of
interaction figures. Skylanders SWAP ForceTM launched
in October 2013 and introduced an all-new play pattern – swapability.
The Skylanders franchise was the top selling kids’ videogame of
2013¹, and is now one of the top 20 videogame franchises of all time². Skylanders
Trap Team, the newest installment due out in North America on
October 5, 2014, reverses the magic of bringing toys to life –
incredibly letting kids pull characters out of the digital world into
the physical world. For more information, please visit: www.skylanders.com
and Activision.com/presscenter.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc.
(NASDAQ: ATVI), today is a leading worldwidedeveloper, publisher
and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark,
the Netherlands, Australia, Singapore, mainland China, Hong Kong and the
region of Taiwan. More information about Activision and its products can
be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing’s actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.

1 Based on revenue, according to The NPD Group, Gfk
Chart-Track and Activision Blizzard internal estimates, including toys
and accessories.

2 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories. All time
since NPD and GfK Chart-track began recording data.