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The Perfect Mobile-Car Device

Samsung's Drive Experience Solution with the Galaxy Tab 10.1 ensured that Kia Motor's customers were kept satisfied with the advanced mobile functions, strengthening customer satisfaction, and also making sure that the automotive solution boosts sales.

Company Overview

Country

Korea

Industry

Automotive

Customer Profile

KIA Motors is a global manufacturer and distributor of commercial and passenger vehicles, operating in 167 countries across the globe.

Solution

Technology

Samsung Drive Experience

Device

GALAXY Tab 10.1

Challenges

Drivers’ growing need to use personal mobile devices

Customers increasingly want to use their own mobile devices in vehicles and not the traditional automotive navigation system that is normally provided. Therefore, as a new trend in the automotive industry, many of the newly launched curare being offered with smart phones or tablet PCs.

Emphasis on the luxurious image of the new K9

KIA wanted to promote the launch of the K9 and emphasize the new model’s luxurious image by offering an advanced mobile device, in collaboration with Samsung.

Embedded KIA UVO(Your Voice) system

Business Solution

KIA Motors has introduced the K9 luxury sedan with GALAXY Tab 10.1, featuring Samsung Drive Experience, a mobile solution for automobiles. This introduction, which was made in collaboration with Samsung, contributed to the luxurious image of the new model and more than satisfied the heightened expectations of the customers. The solution’s key features include a promotional video, a quick guide, e-manual, and widgets that provide information electronically about the vehicle. With this unique automotive solution, KIA Motors can increase customer satisfaction by allowing the driver a chance to enjoy the use of a cutting edge technology while exploring new marketing opportunities.

Technology

GALAXY Tab 10.1 for new K9 customers

KIA provided 12,600 new K9 customers with GALAXY Tab 10.1. The tablet mobile device delivers K9’s theme and contents through a repackaging process. Samsung’s Drive Experience solution has been designed to provide an easy repackaging process for the mass customization of the device.

Embedded KIA UVO(Your Voice) system

GALAXY Tab 10.1 also features UVO (Your Voice), KIA’s in-car telematics system, through which the drivers can easily access various informational items and 16 different services such as Smart Control, Safety, Car Care, Assist, and Info. KIA’s UVO provides the users with a smart driving experience and enhances the prestigious image of the vehicle.

Benefits

Stronger customer satisfaction

The digital catalog and customized solutions of KIA’s K9 give the users easy and fast access to vehicle/manufacturer information and news updates and magazines from KIA Motors. It also presents video tips for vehicle operation and maintenance, contributing to higher customer satisfaction.

Vehicle-IT convergence

The K9 equipped with Samsung’s advanced mobile device offers a chance for the driver to enjoy the use of a cutting edge technology.

Effective marketing tools for further sales growth

This unique automotive solution is a great way to boost sales and promote a new vehicle.