Thomas Claburn is now reporting on the scene at WWDC and confirms the annual running of the bulls, ahem, we mean running of the reporters, has commenced as of 12:18 EST:

"When Apple opened the doors to the WWDC keynote auditorium, the waiting reporters literally broke into a run."

All eyes are on Apple as WWWDC 2013, the company's annual developer confab, kicks off Monday in San Francisco. A streaming music service and iOS7 lead the list of expected WWDC 2013 announcements. InformationWeek's Thomas Claburn is covering WWDC and will bring us blow-by-blow coverage as the keynote begins at 1 p.m. EST.

As for iOS7, users and pundits are eager to put it under the microscope after months of rumors. Here's what InformationWeek's Jeff Bertolucci had to say of the much-anticipated OS:

"The changes may be visually dramatic, if largely cosmetic. Jony Ive, Apple's chief of industrial design, will reportedly replace iOS's traditional 3-D appearance with a flatter look (think Windows Phone 8). In addition, skeuomorphic elements -- meaning digital features that resemble their real-world counterparts -- of the iOS interface may be history as well. If true, the gaming table on the Game Center screen (seen here) is a prime candidate for Ives' iOS makeover.

Other iOS 7 upgrades may include improved Maps and Siri integration with cars, and better hooks into social networks, including Flickr and Vimeo."

Zeman wrote:
"Change is good, but sometimes too much change can be problematic. The new operating system is expected to have more black-and-white elements, take on a flatter look, and lose the textures that have defined iOS's personality for six years. Apple needs to tread carefully. It needs to revitalize the operating system without making it unattractive or unintuitive. Ive can design attractive hardware, there's no denying that, but can his hardware prowess translate to success with software and the user interface of iOS? It's hard to predict.

Beyond the general look and feel, though, it is important to know what Apple is going to do for developers. Will the changes to the appearance have any effect on how developers code applications? Further, what new tools will Apple give to developers for writing those apps? Apple is famous for maintaining strict control over its ecosystem. Will iOS 7 mark a change in that respect?"

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