So I started to see how this technology could change and improve the way companies approached decision-making using data. I researched over a dozen solutions on the market. I Googled, I scoured company websites, and I listened to valued researchers.

What I typically found was a very impressive set of features. One would excel in one, one would lack something, and some would stand out in entire areas. But it wasn’t until I came across a visionary by the name of Morten Middelfart that I truly “got it.”

“Courage to Act” is a principle that permeates Dr. Morton’s messaging. It’s not just about technology, but how we understand the number crunching power of computers and the ability of the human brain to make decisions when the truth is presented in a concise and logical fashion.

That’s when I understood data was not to be collected to be stored, but used to make decisions.

So I thought my journey had ended. But a funny thing happened on the way to the dance. I was asked to use my decades of experience collecting data and turn it into helping companies have the #CouragetoAct.

And I’m going to tell you all about it here on the TARGIT blog. Stay tuned.