Blacklist Toronto

Blacklist is an exclusive membership-only luxury car club based in Toronto, Ontario. We have worked on many projects in the past with the owner, McKenzie Bauer, and this is one of our favourites. The elite nature of the club necessitated a visual identity that exuded confidence, elegance, and first-class luxury. We translated these concepts into the Blacklist identity through the use of a handsome modern serif typeface, broadly kerned sans-serif type, and minimalist imagery with simple, clean lines.