Google designed and modified the Penguin and Panda algorithms to make searches more effective for consumers, and in the end, the content of articles rose to supreme importance. The changes benefited consumers because rich content rose to the top of searches rather than hollow shells that offered no real information or answers. The algorithms made SEO more complex than keywords and backlinks, forcing marketers to provide rich content if they wanted to land on Google’s first page.

Content marketing arose in response, with the idea that solid information, knowledge, and answers provide the most benefit to searchers. Effective marketers found the way to use rich content to market their product.

Researching the right keywords, expressions, tags and hashtags is more essential than ever. The case for keywords is pretty much won. But many marketers still overlook the importance of researching tags and hashtags.

How Social Will Drive Customer Experience Into 2014 | Ted Rubin talks about where he sees Social going in 2014 (How Social Will Drive Customer Experience Into 2014 http://t.co/4tcOv2x0RJ via @TedRubin...

5 Proven Ways to Optimize A Brand's Google+ Local Profile

The opportunity to boost local rankings and visibility by focusing local SEO tactics on Google+.

Keep in mind just how local consumers' use of Google has become; according to a report from MDG Advertising:

59 percent of consumers use Google every month to find a reputable, local business.50 percent of all mobile searches are conducted in hopes of finding local results, and 61 percent of those searches result in a purchase.

As more local businesses catch on to the ability of Google+ Local Pages to influence a business' rank on the local SERP for priority keywords, you can rest assured that more will get on board.

Organic SEO Ranks's insight:

1. Craft Custom Business Descriptions for Each Location2. Add Additional Information (Photos, Videos, etc.)3. Identify and Remove Duplicate listings.4. Identify Third Party Sites Where Adding Listing Information Can Improve Google Rankings5. Modify Each Listing to Rank for Both Long- and Short-Tail Search Terms on a Continual Basis

Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors.

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

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Think about all the different ways you can get people into your sales funnel. Your email list is one of the most important assets you can have as an online store. You want this list to be filled with past buyers and future buyers.

Effective public relations (PR) strategies, constant deliverance of product & company related information to the public helps in marketing & branding. Read a complete blog about the importance of PR in branding efforts.

What Do Customers Wants from Companies?

Eighty-six percent of consumers have ended a business relationship with a company due to a negative customer service interaction. The interaction with a customer service agent, receptionist, or employee leaves a lasting impression. Nine out of 10 unhappy customers will look to a competitor to replace the services.

What exactly customers wants from companies?

Attributes are:

Companies with good reputationsProfessional and friendly staffTo get the information and resolution they seekA personalized experience

After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.