“The Pup-Peroni program displays Del Monte’s commitment to fresh, bold approaches to consumer marketing,” said Bill Pearce, Del Monte’s senior vice president and chief marketing officer. “We are energized by the strength of our pillar brands and are firmly committed to drive growth and lead the pet snacks category through strategic investment.”

In addition to the television commercials, the company plans to offer coupons and “pup-grams” at the brand’s website. Visitors will be able to forward the customizable pup-grams to others. <HOME>

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