CRO Explained

The Conversion Funnel & Your Website

This conversion funnel depicts the journey your costumers take as they move through your website to acquire your products or services.

When combined with web analytics, the conversion funnel can be applied to help you figure out exactly what your customers are doing on your website — where, when, why, and how.

At Convert Experts, we know the conversion funnel through and through. We use it optimize your website through a powerful process known as Conversion Rate Optimization (CRO).

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) applies data analysis and analytics to help you maximize the number of visitors who “convert” on your website.

Web visitors are said to “convert” when they move from one stage in your conversion funnel to the next. Typically, conversions are measured by actions, like signing-up for a newsletter, booking an appointment, or finalizing a purchase.

When your site is optimized for conversions, more visitors perform the way you want them to: readers become subscribers; prospects become customers, shoppers become buyers. And, your revenue increases!

What Should My Conversion Rate Be?

The average website conversion rate hovers around 2-5%.

In other words, for every 100 visitors, only a few are actually go through to sign-up for a newsletter, book an appointment, or purchase an item.

This poor conversion rate shows more websites need CRO. But, many don’t because they feel they don’t feel they have the time, budget, or knowledge to set-up an optimization program.