Mercedes. McDonalds. Coke. Jay Z. A company or artist becomes a brand over time. Quality and consistency are what people seek in products – whether it’s a $999 phone or a ticket to an upcoming concert. A company that provides a great product inconsistently (every other meal at the restaurant is good; the next is terrible) or a bad product with precision delivery (a restaurant with terrible food but always great service) will fail. Always keep this in mind when developing as an artist.