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A 2012 with great taste and less ominousness

WATERLOO, ON, Feb. 6, 2012 /CNW/ - Brick Brewing Co. Limited (TSX: BRB)
introduced Seagram 2012 today, the most refreshing way possible to
celebrate this much anticipated year. Seagram 2012 is a four spirit,
pineapple-citrus blend, loosely based on a cocktail called The Four
Horsemen. Seagram 2012 is made with pure spring water and natural
flavours. It has no preservatives and is available in a series of four
distinctively designed, collector 473ml cans at the LCBO in Ontario.

"We absolutely loved making this product. The slightly tart note of the
pineapple and citrus is played off against the mellow whiskey and rum
notes. And, as many predicted, it has a rather abrupt finish and no
aftertaste." praised Russell Tabata, Chief Technical Officer, Brick
Brewing Co.

"If you search the word '2012' you'll get over 25 billion hits. This
apocalypse thing is going to be absolutely huge. If you thought the
hula-hoop was big, just wait until you try Seagram 2012." stated Sean
Dennis, Director of Marketing.

"We looked at this 2012 thing from every point of view. And there were
two. If something doesn't happen, it'd be nice to have had a little fun
with it. If something awful does happen, you'll find me enjoying one or
two of these bad boys" said George Croft, President and CEO. "We all
get pretty worked up, pretty easily these days and I think it's our job
to help people kick back, and take things a little less seriously. So
stock up on Seagram 2012, because the end is near-ish".

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer
of award-winning premium quality and value beers and is officially
certified under British Retail Consortium (BRC) Global Standards for
Food Safety, one of the highest and most internationally recognized
standards for safe food production. Founded in 1984, Brick Brewing Co.
was the first craft brewery to start up in Ontario, and is credited
with pioneering the present day craft brewing renaissance in Canada.
Brick has complemented its Waterloo brand premium craft beers with
other popular brands such as Laker, Red Baron, Red Cap and Formosa
Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us
at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and
exclusively relate to historical facts constitute forward-looking
statements as of the date of this press release. Forward-looking
statements generally can be identified by the use of forward-looking
terminology such as "may", "will", "expect", "intend", "anticipate",
"seek", "plan", "believe" or "continue" or the negatives of these terms
or variations of them or similar terminology. Although the Corporation
believes that the expectations and assumptions reflected in these
forward-looking statements are reasonable, undue reliance should not be
placed on these forward-looking statements, which are not guarantees
and are subject to certain risks, uncertainties and assumptions, which
may cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking statements
included in this press release are made only at the date of this press
release and, except as required by applicable securities laws, the
Corporation does not undertake to publicly update such forward-looking
statements to reflect new information, future events or otherwise.