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Monday, April 24, 2017

T20 Team Chonkpur Cheetahs Welcome a Woman Player in the Team

Amazon India’s latest T20 campaign Chonkpur
Cheetahs, launches the fourth film. The campaign India ke Sapno ki Apni
Dukaan which portrays a series of film is a journey of an aspiring
team to reach their goal of playing in T20. The campaign converses various ways
in which Amazon enables the team to get one step closer to their dream of
playing in T20. The dreams of the Chonkpur Cheetahs is a metaphor for the
dreams of millions of Indians and how Amazon can enable them in small way to
achieve those by providing access.

The upcoming fourth film introduces a wicketkeeper who to the
audience, a key player who has been missing in the team so far. The coach and
the team together stumble upon their potential wicketkeeper under unusual
circumstances, who runs a business with her brother. The coach along with the
team offers her to be the wicketkeeper after they observe her quick reflexes
and sturdy hands while working at the shop. She happily agrees and becomes a
part of the team.

Commenting on the
recent film, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India
said “We are happy
to witness how Chonkpur Cheetahs has taken the nation by storm with the dream
team, becoming a household name. We believe that dreams and chase to them is
not limited by gender or by anything. As Amazon, we want to show our support to
millions of Indians who have dreams and the passion to pursue their dreams by
being their partner in this pursuit. In this particular film leaving
conventional wisdom, the team shows that they value talent above all and get a
women wicketkeeper for their team. With over 10 crore products, Amazon is truly
“India ke Sapno ki Apni Dukaan” – a place where you will find anything that you
need to fulfil your aspirations just a click away, so go ahead and be a
Chonkpur Cheetah!”