Facebook seeking even more personal data

Originally, Facebook partnered with a single data broker, Colorado-based Datalogix, which resells customer information obtained from retailers. In late February, Facebook said it would also obtain data from three more providers: Acxiom Corp. in Little Rock, Ark., Epsilon of Dallas, and BlueKai Inc., of Cupertino, Calif.

In response, another Internet activist group, the Electronic Frontier Foundation,published guidelines for consumers to make it more difficult for Facebook­ and its business partners to keep tabs on their activities.

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