Integration with Adobe Experience Cloud’s content management, personalization and analytics solutions provides an unrivaled offering for enterprises looking to deliver world-class commerce experiences. The company also unveiled a major update of the Magento platform to empower small and mid-market merchants to extend the lead in commerce innovation and agility.

With rising customer expectations and increased competition, brands now compete on the quality of the customer experience they offer over a lifetime of customer engagement, both on and offline. Adobe’s vision for experience-driven commerce is to empower companies to

“Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints,” said Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento. “The innovations we are bringing to market enable companies of all sizes and across industries to make every experience shoppable.”

Enterprise Capabilities

The first integrations between Adobe’s industry-leading content management, personalization and analytics solutions in Adobe Experience Cloud and Magento Commerce Cloud are now available and will empower enterprises to:

“The integration of Magento Commerce Cloud into Adobe Experience Cloud is a game changer for Adobe's and Magento's joint customers,” said Jordan Jewell, senior research analyst at IDC. “The combined capability of Magento and Adobe allows businesses to differentiate themselves with highly personalized, customer-centric commerce experiences and leverage deeper insights to deliver timely, contextual, engaging and shoppable experiences across the entire customer journey. With rapid change occurring in the digital commerce market right now, organizations of all shapes and sizes need to seriously consider how to deliver the most engaging and frictionless commerce experiences to their customers.

SMB Capabilities

The latest release of the Magento platform, underpinning Magento Commerce Cloud, incorporates significant community contributions and brings to market new merchant and developer experience advancements. Merchants and developers will be able to:

Rapidly create engaging site content: Today’s online marketers want to play a more direct role in the development of the online site experience and demand access to powerful content creation tools that allow them to continuously design, test and launch new site content. New PageBuilder, a powerful drag-and-drop editing tool for site content, enables merchants to create a best-in-class shopping experience without creative limits or the need for developer support. Brands that want to take advantage of full cross-channel content creation, distribution and lifecycle management can take advantage of the Adobe Experience Manager integration.

Streamline payment and risk management: Merchants struggle to keep up with consumer adoption of alternative payment services and digital wallets, resulting in frustration at checkout. With the launch of Magento Payments, merchants can now instantly accept payments from customers. Merchants also benefit from offering the right tenders, managing operations with minimal effort and receiving protection from fraud and chargebacks.

Improve performance and usability: The introduction of Bulk APIs and Asynchronous APIs advance the usability and performance of integrations with Magento. The release also marks an important investment in Magento Open Source with key capabilities like multi-source inventory, PWA and GraphQL, as well as ElasticSearch and Rabbit Message Queues.

Streamline product information management and reviews: With the addition of Akeneo PIM and Yotpo ratings and reviews to the Magento Premier Technology Partner program, merchants can capitalize on the value of high-quality product information and social validation to maximize conversions and minimize product returns.

Analyze and optimize shopping experiences: Analytics and optimization capabilities for enterprises are now extending to small businesses. The integration of Launch, by Adobe, with Magento helps merchants quickly analyze commerce data and optimize shopping experiences.

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