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GOP digital gurus looking to up their online game

About 50 top Republicans, both staffers for the Romney campaign and the Republican National Committee as well as outside GOP digital consultants, huddled in Washington Thursday morning to rehash what Mitt Romney did wrong, digitally speaking…

The group, led by Romney campaign digital director Zac Moffatt, RNC digital director Tyler Brown and RNC Chief of Staff Jeff Larson, included about a third RNC and Romney campaign staffers and two thirds outside GOP operatives and representatives from companies like Google, Facebook and Twitter.

GOP digital strategists, both inside and outside the Romney campaign, said the biggest challenge for the party will be in centralizing and standardizing its databases to hand off to future Republican candidates.

On a serious note, Republicans almost never “hand off” their voter contact data to the next candidate. They typically sell that data, often to the highest bidder, in the primaries.

Outlander on December 9, 2012 at 10:15 AM

Do you really believe that politics is solely values-driven?

Personal data is a commodity. Never give away what you can sell. Politics is no-less a business than any other industry. The value of those lists cannot be realized until it’s been sold. There is no value in demographic data that sits unused.

Personal data is a commodity. Never give away what you can sell. Politics is no-less a business than any other industry. The value of those lists cannot be realized until it’s been sold. There is no value in demographic data that sits unused.

See Dick Morris.

Capitalist Hog on December 9, 2012 at 12:15 PM

Sure. And all those highly paid consultants did a great job of monetizing the data and making a mint off Republican candidates this cycle. Too bad they sucked at interpreting or leveraging that same data.