Russel Lolacher and I have a similar illness, we see every interaction people have with companies and think about how it could have been done differently or better. Sometimes, we are surprised at what we see. A previous girlfriend got tired of listening to his analysis and so he decided to start blogging. The Upsell is his place to capture all those experiences but also share them with the rest of us.In this episode of the CX404 we talk to Russel about the customer experience and particularly how situational awareness plays a role in the whole experience.