Management Maneuvers—Reinventing the CompanyRadical Maneuver Involving a Total Reassessment of the
Company and Business Plan

As your market moves on you, or you move into a new market, you
may need to go through the process of reinventing the Company.
A
fundamental problem with your product, strategy or business plan
will always prevent the company from making progress and hitting
its milestones. Even
if the strategy, product and business plan were perfectly
matched to customer requirements yesterday, a shift in the
market could cause a major mismatch today. Sometimes, the only
way to boost momentum is to go back to basics and reinvent the
company.

As well as repositioning the company in the market, this is often the best
maneuver to fundamentally restructure, and slash, costs.

Board meetings can be dull, predictable affairs. They’re
certainly livened up when management, or someone else, alerts
that board that the company has a fundamental problem that
cannot be solved without going back to basics, re-examining out
who we are, what we offer and what we’re doing here.
A radical maneuver like reinventing the
company requires approval and full support from the board—it
also helps to win the backing of other investors
and advisors.