The new ad campaign shows Kim Kardashian with her hair swept back and contoured cheekbones going in for a kiss with Kanye West. Balmain confirmed in a press release that the image is a part of their spring menswear campaign and was shot by Mario Sorrenti. The campaign, called ‘Army of Lovers’, will officially debut in March 2015. Of the couple, Rousteing said, “for this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”