Truly innova­tive products leave their mark on the world instead of the planet.

Low impact.The new standard of high performance.

Just as much innovation goes into the materials your Apple products are made of — and how they’re made — as into what they do. You can see that in the new MacBook Air and Mac mini. Their enclosures are made from 100% recycled aluminium, without compromising strength or finish. In so many ways, the most advanced products are the ones that make the least environmental impact.

To use 100%recycled aluminium,we had to invent awhole new kind.

To use 100%recycled aluminium,we had to invent awhole new kind.

The 100% recycled aluminium enclosures of the new MacBook Air and Mac mini are every bit as durable and beautiful as you’d expect. But standard recycled aluminium accumulates impurities each time it’s recycled. So we engineered a totally new alloy that can be recycled over and over again without losing the qualities that made it better to begin with.

Apple developed a new aluminium alloy that enables us to use recycled scrap without compromising quality.

More recycledmaterials inside and out.

More recycledmaterials inside and out.

The solder in the main logic board of iPhone is made with 100% recycled tin that performs every bit as well as newly mined tin. More than 40 components in iPhone XS, iPhone XS Max and iPhone XR contain recycled plastic. And 100% of the wood fibre in Apple’s packaging comes from recycled sources or responsibly managed forests.

29,000

Using recycled tin in our devices will prevent Apple from mining more than 29,000 metric tons of tin ore in 2019.

Powerfuldevices thatuse less power.

Powerfuldevices thatuse less power.

The latest Apple products perform better than ever, even though their average energy consumption has decreased by 70% since 2008. An innova­tive new power supply design enables iMac Pro to consume 40% less energy in sleep mode and when turned off.1 MacBook Air with Retina display uses three times less power in sleep mode than the first model. And the 11-inch iPad Pro is 69% more efficient than the ENERGY STAR requirement.2

70%

Apple products are 70% more energy efficient now than they were in 2008. That’s better for you and the environment.

Tested to be safe for you and theenvironment.

Tested to be safe for you and theenvironment.

We thoroughly analyse the materials in Apple devices to find chemicals that could be harmful to people or the environment. And we set strict standards for what goes into the devices you use and wear. In Apple Watch, for example, we limit exposure to nickel, a metal that can cause allergic reactions.

Built to last as long as humanly possible.

You count on your device day after day. So it’s designed to withstand years of use and be ready for more. It’s made of durable materials, supported by ongoing OS updates and backed by a network of more than 5,000 Apple-certified repair locations you can count on if something unexpected happens. Because the longer you use your device, the better it is for the planet.

The ReliabilityTesting Lab.Harder on devicesthan you are.

The ReliabilityTesting Lab.Harder on devicesthan you are.

Apple’s Reliability Testing Lab amplifies real-world conditions to make sure your device can take whatever the world dishes out. In durability tests, a weighted pendulum repeatedly strikes Apple Watch. In climate tests, we pit our devices against extreme heat and cold. And that’s just the beginning.

A new levelof waterresistance.

A new levelof waterresistance.

iPhone XS meets the IP68 international standard for dust and water resistance. That means it can withstand being submerged to a depth of 2 metres for up to 30 minutes. And we go beyond the standard by testing our devices with liquids like coffee, juice and fizzy drinks.

2m

iPhone XS can survive up to 30 minutes in water 2 metres deep.

Repairedwith theutmost care.AppleCare.

Repairedwith theutmost care.AppleCare.

Life happens — sometimes to your device. If it needs service, you can depend on Apple-certified technicians to repair it with the same precision and care that it was built with. Simply send your device by post or bring it to one of over 500 Apple Store locations and 4,500 Apple Authorised Service Providers around the world. We’ll get it back to you as soon as possible so you can keep using it as long as possible.

iOS updates yourolder device withnew capabilities.

iOS updates yourolder device withnew capabilities.

iOS 12 was released in 2018 but is optimised for devices as far back as 2013. That means many of our older models can be updated with the latest features, functionality and security. So even past generations of iPhone or iPad can feel almost like new.

iOS 12 supports devices back to iPhone 5s.

Trade it in.Help the planet out.

Even when you’re done with your device, chances are it still has more to give to the world. Apple Trade In is a simple way to exchange your old device for credit so that it can be reused by a new owner. If it isn’t eligible for credit, we’ll recycle it free of charge.3 Either way, your trade-in helps reduce the amount of materials that need to be mined from the earth. That’s a win for you and the environment.

Your devicewill be reused.Or recycled.

Your devicewill be reused.Or recycled.

When you trade in your device, we’ll help you wipe all your data and then we’ll evaluate the device’s condition. If it’s in good shape, it will live another life with a new owner. If it’s not, we’ll recycle it for free so that its materials can be used again. We even invented a disassembly robot called Daisy that can take apart 15 different iPhone models to recover materials other recyclers can’t — at a much higher quality.

More than two-thirds of all devices returned through Apple Trade In are passed on to new owners.

Your old Appleproduct couldbecome part ofyour new one.

Your old Appleproduct couldbecome part ofyour new one.

The more devices you trade in, the more materials we can incorporate into new ones. Most of the aluminium recovered from iPhone, for example, became part of the 100% recycled aluminium enclosure of MacBook Air. And cobalt recovered from your iPhone battery is used to make brand-new batteries. To maximise the use of recycled materials in our new products, we also utilise sources outside Apple. Because the more that’s reused, the less that needs to be mined from the earth.

Your product’s environmental report card.

Each device is measured by its impact on our carbon footprint and how environmentally friendly — and safe — its materials are.