Bounce Rate

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Understanding the Report Matrix

Bounce Rate

Bounce Rate

Represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.
Bounce Rate = Total number of visits viewing only one page / Total number of visits

Keyword

Keyword

Displays the monitored keyword.

Month

Month

Displays the month from the selected time frame.

Organic Bounces

Organic Bounces

Represents the percentage of initial organic visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

PPC Bounces

Pay Per Click Bounces

Represents the percentage of initial paid visitors to a site who
"bounce" away to a different site, rather than continue on to other
pages within the same site.

Real Visits

Real Visits

Represents the number of visits that did not bounce away. The formula used to calculate real visits is:
Real Visits = Total Number of Visits - Total Number of Visits Viewing Only One Page

Visits Organic

Visits Organic

Displays the amount of traffic generated by organic search results.

Visits PPC

Visits PPC

Displays the number of visits to a website from PPC (Pay Per Click) results on search engines.