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Friday, February 23, 2007

Teaser

I attended a meeting in Philadelphia yesterday to initiate planning on a beer event that is completely novel, that could only happen in Philadelphia, that will be huge. Nothing like this has ever been done in America before. Announcement comes next month. This is going to be big.

Okay, a little more specificity on the announcement. You'll get dates and scope and a much better explanation on the afternoon of March 10. Can't do it before then, because important details still need to be slotted in.Update: we got the go-ahead to present the idea to the next meeting of a very important backer, who thought it was a "great idea." Moving forward.

Something to do Real Ale? Session beers? Both!?! A Major Beer Event in Philly, hmmm, something with a Belgian twist perhaps!?! Arrgh - I can't wait until the 10th! Please just another little tidbit! Please....?

Alright, one more stab then....according to some research, Philly was a major hub of brewing.That being said....a historic brewery tour of Philly ending at either a beer Mecca (or brewery) where there will be colonial brewing, beer, food, etc...with the twist that it is old recipies, styles, colonial recipies, kinda like the Sam Adams Colonial series.

Ok, now, I'm going bigger... every beer in the world available for purchase or tasting.

Okay, now that we're proffering guesses. I'm thinking 3/10.....MJ at UPenn.....an announcement that UPenn will underwrite, or somehow be involved with the building of a U.S.-based beer history museum. Or perhaps, a Belgian-themed something or another.....seeing Philly's strong ties to Belgian beer in the States.....hm, maybe not a bad idea even if it's not the surprise announcement. Just brainstorming...must be the Hammer influence tonight :)

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All opinions expressed on this blog are strictly my own; they do not reflect those of the publications for which I work.
I've been a full-time drinks writer since 1996. Currently I'm managing editor of Whisky Advocate magazine, and my first whiskey book, "Tasting Whiskey," came out in October 2014. I am the author of four regional brewery guidebooks. Next time you see me at a bar or event or distillery, say hi.