Nike’s mission is to bring inspiration and innovation to every athlete* in the world.
*If you have a body, you’re an athlete.
With Nike+ and NikeFuel, our mission is to help athletes* reach their true potential.
We know this is an ambitious goal.
We know that success takes dedication and teamwork.
That’s why we’ve launched the Nike+ Fuel Lab, a partnership program designed to connect Nike with industry leading companies who share our commitment to using emerging technologies to create better solutions for athletes*.

COLLABORATE TO INNOVATE

“You have a far greater chance in life winning as part of a team than as an individual.”

- BILL BOWERMAN

Every day, Nike connects with hundreds of millions of athletes in 190 countries across six continents, and the Nike+ community is approaching 30 million members. But helping people realize their potential is hard. It’s a team sport.

Our company started with a handshake, and we fundamentally believe in the power of collaboration. That’s why we’re working with partners who share our mission and have a comprehensive platform as well as compelling product designed with one purpose in mind: to help people reach their goals.

Nike will bring Nike+, NikeFuel, the full power of our motivational brand and more than 40 years of athletic insight. Our partners will add world-class expertise, products, and services. Together, we’ll launch unique solutions for all athletes* - providing new ways to track, train, and triumph.

PARTNER TO WIN

From training, coaching and gaming, to social features, analytics and complementary services – if it can help athletes* - we're in. By combining the NikeFuel platform and our decades of deep insight in sport with world-class partner products and services, every athlete* will have access to more compelling and personalized offerings.

To power our partnership efforts, we’ve been working on additional technical services, new NikeFuel algorithms, and novel experience designs. Although we can’t tell you everything we’ve been working on just yet, check out our new developer portal to get the latest information on new services and scheduled launches.

MOVE THE WORLD

You Want Science? We Got Science.
NikeFuel is a single, universal way to measure movement. To get NikeFuel, we take the movement data from a sensor, link those patterns to known oxygen consumption values, and then use Nike’s proprietary algorithms to convert that movement to NikeFuel. The result? A scientific, scalable, and social metric to measure your active life.

Why did Nike create NikeFuel?
We saw an opportunity with NikeFuel to measure activity in a way that had never been done before - a way that works universally across different sports. We saw an opportunity with NikeFuel to create a common language of movement, something that athletes can use to help them know where they stand and how to improve.

Sr. Vice President of Product Development, ESPN

Mark Wan

Founding Partner, Causeway Media Partners

Nate Warner

Director of Digital Marketing, Red Bull USA

Elizabeth Bailey Weil

Partner, Andreessen Horowitz

BUILDING ON SUCCESS

LAUNCHING THE ECOSYSTEM

In the first ever Nike+ Accelerator, 10 start-up companies moved
to Portland for 3 months and collaborated with Nike and mentors on
their company products and connections to NikeFuel and Nike+.

At the Demo Days in June, in Portland and San Francisco, the companies
presented their product concepts to over 1000 Nike leaders, angel
investors, venture capitalists, industry leaders, and members of the media.