Gisele Announces P&G Switch to Eco Packaging

Gisele Bündchen, Pantene's endorser in Brazil, announced today that Procter & Gamble will be making some changes. Over the next two years, look for the packaging for Pantene Pro-V, CoverGirl, and Max Factor (if you're outside the US) to go green. In lieu of the more traditional petroleum-based plastic, packaging will be made from renewable Brazilian sugarcane.

Lots of brands have gone to more sustainable packaging already, but P&G is an enormously powerful company and a dominant player in the personal care market. So the fact that it's making this push is perhaps indicative of a directional shift on the industry's part, and could spill over into even more mass market products. What do you think? Is this a sign of more changes to come?

Mary Kay was 'going green' before it was mainstream. The refillable compacts make so much more sense than having a ton of plastic cases all over the place.

4 years

... hope the effort is in earnest, not a PR stunt (everyone wants to be seen as "green" these days). There is something positive in this, but it's not just about packaging. Those who are truly informed will continue to seek out chemical-free cosmetics from smaller companies until the big guys like P & G change ALL their ways.

While greener packaging is better, this news regarding P&G does not mean much to me since the products formula will STILL contain harmful ingredients. Just a PR stunt to try to "seem" people friendly. Ugh.

im glad that we are making progress towards a greener world, especially making progress in the beauty industry. http://pinkalacarte.onsugar.com/

4 years

Its a nice idea and definitely better than plastic, but maybe in practice not so eco-friendly? Sugarcane and similar crops are also used in biofuel production, which is somewhat controversial because increasing demand for these crops may result in forest being cut down to create more cropland. And using existing cropland for sugarcane production drives up food prices - which especially affects the very poor.

4 years

Now, if they can just reduce the amount of packing they use... Seriously, you go through about seventeen pounds of plastic and twelve layers of security before you can get to a freakin' jar of Olay moisturizer. It's redonk.