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He
said a vast majority of food and drink products sold under a
supermarket's own label are as good as their more expensive rivals.

But he also picked 11 which should stay where they are because they are not worth putting into a trolley.

Shameful alternatives: Asda's own-brand porridge (left) has been condemned as 'sludge' while its tea bags were described as tasting like 'cabbage water' by professional food and drink tester Martin Isark

'Like this coffee? Not this jar!' Tesco's Everyday Value coffee (left) was also savaged as was Sainsbury's own ketchup, which Mr Isark said would ruin your chips

Rubbish: Tesco's sugar-free cola was best 'left on the shelf' and the Sainsbury's cheese and tomato pizza would not even please a cash-strapped student, according to Mr Isark

Own brands are big business in
Britain these days with canny consumers spending a record £118.1 billion
a year on them, up more than 50 per cent in the last five years.

'They
may be cheap but if they taste awful then they do not represent good
value. And there are usually better alternatives that will not harm your
wallet'

Martin Isark, food and drink taster

Around four in ten of all retail sales are now own label products, representing good value and, in most cases, good tastes.

But
among those which should remain on the shelves are Asda Smart Price
Porridge Owns which he gives a 3/10 rating and describes as 'tasteless
white sludge.'

Martin Isark
said: 'They may be cheap but if they taste awful then they do not
represent good value. And there are usually better alternatives that
will not harm your wallet.

'I
have spent two decades tasting more than 100,000 food and drink
products and out of those, these are the ones I would urge consumers to
avoid.'

'Like animal cereal': Sainsbury's was also criticised for the quality of its cornflakes (left) and lemonade (right), of which he said: 'Don't bother buying it'

Give them a miss: 'Tongue-curling fizz' Comte de Brismand at Lidl (left) and 'belly filler, but tastewise a non-starter' Asda Smart Price Brown Bread (right) were also criticised

Consumer champion: Mr Isark, who runs the website CanIEatIt, has taste-tested a staggering 100,000 products in more than two decades