Figures Show Power Of Electronic Lending; Leads to Increased Sales

Data released by Amazon indicates that inclusion in the Kindle Owners’ Lending Library not only generates additional revenue from loans for authors, but actually increases customer purchases of an author’s work as well.

In the case of Suzanne Collins’ Hunger Games trilogy, 24% of customers who borrowed “The Hunger Games” bought “Catching Fire” and 24% bought “Mockingjay” – despite the series in its entirety being available to borrow for free in the Kindle Owners’ Lending Library.

L.J. Sellers, author of the Detective Jackson series of thrillers, saw that 25% of customers who borrowed one of her books also bought one, despite the fact that they are all also available in the lending library.

Between the launch of the Kindle Owners’ Lending Library in November 2011 and the release of Amazon figures in April 2012, the paid retail sales of backlist trade titles in the library saw 229% higher growth than corresponding titles that were not enrolled.

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