Is your brand active on Twitter? Are you wondering why you’re not generating fresh leads? Are you coming up short in regards to growing your audience?

There is a fine line between success and failure on Twitter. While some brands are killing it, others continue to come up short as they aren’t putting enough effort into one key area: engagement.

You can share as many updates as you would like, but these don’t do you any good if you’re coming up short in regards to engagement. After all, this is what Twitter is all about.

There are four forms of engagement on Twitter:

Retweets

Replies

Mentions

Favorites

It should be your goal to achieve positive day-to-day and week-to-week growth in all four of these areas. As long as you’re seeing steady growth, you’ll soon come to find that your high engagement rate is bringing many benefits to your brand, such as increased leads and a growing network.

Taking things one step further, you should keep close tabs on the Tweets that generate the highest engagement rate. We calculate engagement rate as follows: (Replies + RT’s + Favorites) ÷ total followers.

As you come to understand which Tweets have the highest engagement rate, you’ll begin to see what type of content you should be creating and sharing.

For example, you may find that your audience loves to engage when you post links to industry studies and blog posts. Conversely, you may also learn that they don’t care too much about product and/or service updates.

Here’s the way you should look at it: if you’re going to use Twitter, you might as well put yourself in position to succeed. This means doing whatever you can to boost engagement.

How do you feel about your Twitter engagement rate? Is there room for improvement? Do you have any advice to share?

Using a Twitter analytics dashboard could be the secret to unlocking the full potential of this powerful social network.

From tracking followers to understanding engagement rates, your dashboard will never let you down.

Just as you spend a lot of time on Twitter, your competition is doing the same. Are you outperforming your top competitors? Do they have your number when it comes to Twitter performance?

This is where Dasheroo can help.

Rather than manually track your competition, you can customize your Twitter analytics dashboard to keep a close watch on competitor activity. Here’s what we have to say about this:

Track the number of new followers your competitor’s Twitter account has and compare it your Twitter followers in the given time period.

Easy enough, right?

When you know what your competitors are doing, it’s easier to adjust your approach to ensure that you’re always one step ahead of the game.

Furthermore, this can help you understand what is and is not working for other companies.

For example, if a particular type of content continually performs well for your top competitors, you can implement the same strategy in the future.

It goes without saying that you’ll get the most out of your Twitter analytics dashboard when you focus on your own data. Even so, it always makes sense to keep one eye on the competition.

What are your thoughts regarding your company’s Twitter performance? Are you leading the industry, or lagging behind the competition? A Twitter dashboard could be just what you need to turn the corner.