Health & Wellness Industry Marketing Trends 2017

Health and wellness has become more than a lifestyle, it’s now a status symbol. Consumers aspire to own hundred-dollar leggings, dine on the “cleanest” and most nutritious foods, and work out at boutique fitness centers. From beauty-enhancing supplements to eco-tourism, wellness is the new luxury. Although those with a wellness mindset tend to be focused on transformational experiences, this segment is still very acquisition-minded…but only if products and services authentically align with their values—and therein lies the key to this consumer.

In our trend report, "Health & Wellness Trends 2017," we explore the issues that will be important to marketers, including:

Why health and wellness has become a status symbol

How shifts in consumer behavior will impact your marketing

How brands can help consumers make healthier choices

Strategies for engaging customers

Women’s Marketing is the leading independent marketing services agency for women-focused brands. We provide emerging and ambitious brands with the insights, access, & strategy to reach women at every media touchpoint.