"They totally know that it's going to be a violation, they don't even try to hide it," argued the Austrian privacy activist who filed the complaints...

Austrian attorney and privacy activist Max Schrems has filed complaints against Google, Facebook, and two Facebook affiliates for forcing users to consent to sharing their private data. (Photo: pxhere)

Accusing Facebook, Google, WhatsApp, and Instagram of "intentionally" violating Europe's strict new privacy rules that officially went into effect on Friday, Austrian lawyer and privacy activist Max Schrems filed four lawsuits against the tech companies arguing they are still "coercing users into sharing personal data" despite rolling out new policies ostensibly aimed at complying with the new regulations.