-What to expect to be different when you’re running your second, third or fourth campaign-How to manage a crowdfunding campaign without losing focus on your existing customers-How to use Facebook for consumer research-How to get press coverage from the best online media outlets-How to adequately prepare for a Kickstarter campaign-How to make sure you truly understand your value proposition

Eddie also introduced us to a new technique for reaching out to journalists that we were pretty impressed with.