If Producer-Director Alfred Hitchcock had his way, no one would be seated in the theatre during the last 30 minutes of his new Paramount mystery drama, "Psycho." While this would undoubtedly be a good policy to pursue with all mystery films, Hitchcock insists it is especially important to the enjoyment of "Psycho" that the sensational climax come to audiences as the complete surprise it is. The best way to ensure this, of course, is to see it from the beginning, and the management of the Theatre is urging patrons to do just that. "Psycho" stars Anthony Perkins, Vera Miles, John Gavin and Janet Leigh as Marion Crane, with Martin Balsam and John McIntire costarred. Heading the outstanding supporting cast are Frank Albert-son, Pat Hitchcock (the famed director's daughter), Vaughn Taylor and Lurene Tuttle. Perkins will be seen in the role of a sensitive young man too long under his mother's influence; Miss Leigh portrays a girl in love with the wrong man, who meets Perkins while she is absconding with a stolen fortune to

take to her lover (Gavin); Miss Miles plays her younger sister who becomes involved in unravelling the mystery connected with Janet's disappearance. The details of the plot with its strange turns and surprise twists will have to remain to be seen from the beginning!

A new motion picture production from the master of suspense films, Alfred Hitchcock, is always an event of major importance in the world of theatre entertainment, but judging by the talk already generated by his latest Paramount release, "Psycho,"

Hitchcock has outdone even himself with his newest entry for the shiver-and-shock Hall of Fame. "Psycho," is based on an Inner Sanctum mystery novel and stars Anthony Perkins, Vera Miles, John Gavin and Janet Leigh as Marion Crane. Go-starred are stage and film star Martin Balsam and John Mclntire. An outstanding supporting cast includes Frank Albertson, Pat Hitchcock (the producer-director's daughter), Vaughn Taylor, Lurene Tuttle, John Anderson and Mort Mills. To the universal appeal of every Hitchcock film he added another ingredient-an intriguing secrecy which kept even Hollywood agog with interest during production. The original novel by Robert Bloch hit Hitchcock with such impact that he immediately purchased the screen rights, then embarked on a campaign of secrecy and silence surpassing any mystery he has ever put on film.

The barest story outline, supplied by Hitchcock himself, describes "Psycho" as the story of a young woman who steals a fortune and encounters a young man too long under the domination of his mother. The mother, to quote Hitchcock, is a "homicidal maniac." With typical Hitchcock aptness, the electrifying story is laid against the eerie background of an isolated motel and a brooding Victorian mansion. Time: the present. For months Hitchcock kept even the title secret. If he could have his way he would permit no one to be seated in the theatre during the last thirty minutes of the film in order not to ruin the effect of the sensational climax. For their full enjoyment of the unusual suspense drama, patrons are urged to see it from the beginning. Click here for more