When Topgolf opens in Fishers on Friday, it will offer with 102 golf bays on three levels from which customers can hit balls onto a large “driving range.”

The bays are for rent on a first-come, first-serve basis. The prices go up throughout the day. From 9 a.m. to noon, it cost $25 per hour per bay. From noon to 5 p.m., it costs $35 and from 5 p.m. to close, the rental fee is $45 an hour.

The bays can hold six players, and the rental fee is the same regardless of the number of players. Topgolf offers clubs for free or you can bring your own.

But you don't have to play golf. The site has also a full-service restaurant and bar with dozens of televisions and games. The menu is heavy on appetizers, sliders and sandwiches, along with specialty and traditional mixed drinks.

So who are you likely to run into at Topgolf? A lot of golfing “bros," probably. The company says 68 percent of its customers are men, 35 percent are avid or moderate golfers and more than half are 18 to 35 years old.