Knowledge Base Articles

A proven marketing technique that companies use to promote their
brand is by using promotional merchandise. One of the most popular items
are promotional mugs, where you can customise and print your logo or
message for all your customers to see. Here are the top five benefits
why you should consider them for your next marketing campaign:
1. Maximising Exposure
The obvious benefit of producing your own range of printed and
promotional mugs is to get your brand exposed on an item that almost
everyone uses everyday. Think about it, since most employees like to
have tea or coffee at work, they are bound to find an abundance of mugs
in the kitchen. Some people even like to use travel mugs, which are
portable and have the potential to be seen by a wider marketing
audience. The more people that see your mug, the more exposed your brand
gets, and create potential interest from customers.
2. Practical and durable
Promotional mugs are items whic

When you buy a newspaper ad, you pay several hundreds of dollars
and you are able to market yourself to a few hundred people.
Essentially, you are paying one dollar for each customer. When you
advertise on television, you pay thousands and reach a few thousand. In
this regard, you are paying about two dollars for each customer that
comes in your store. This means if you pay $4,000, you should get about
2,000 customers after the television ad. However, why spend this much
and get only a few results when you have something like promotional gift
marketing.
When you use promotional gift marketing with something
like water bottles, you are marketing your company to a lot of people
for a very small amount of money. For example, if you spend two dollars
on every bottle, and each bottle brings in four customers, you are
paying $.50 per customer, and that is much better return on investment
than through television and newspaper advertising. How can some

Let's face it, we all need to do our bit to help the environment
today and an eco friendly water bottle is one easy way to help. It can
be glass or stainless steel and should contain no harmful chemicals in
its composition. If you select the right one, then your health and that
of our planet can improve and here's how.
Did you know for example
that over sixty million plastic bottles are used and thrown away each
day in the US alone? Just think what that number is for the whole world!
With
an eco friendly water bottle you are contributing towards reducing that
number by using the same container over and over again and hopefully
not buying or using any plastic bottles again for your water.
When
you consider that bottled water is no better for you than the tap
variety and in many cases is the same poor quality and comes from the
very same source but costs $2 - $4 a gallon!
The best eco friendly
ones are either glass whic

In advertising, thinking simple can be as valuable as thinking in
depth, especially when you need to cut advertising costs. For many
companies, advertising on a budget doesn't entail new solutions; it
entails revisiting old solutions with new insight, such as advertising
with promotional products. The promotional products industry generates
billions of dollars annually, and the reason is simple: promotional
products-also known as corporate giveaways-actually work.
According
to Promotional Products Association International (PPAI), a research
organization started in support of the international promotional
products industry in 1904, 76% of people that receive giveaways remember
the products' information, and trade booths that feature at least one
giveaway are 50% more likely to be visited than booths that feature
none. PPAI's statistics reveal the efficacy of giveaways. But the
concern remains about whether some giveaways are more effective than

In wintry climates, beanies are almost considered an integral
part of one's clothing not just because it improves one's sense of
fashion but also because it is one of the ways that a person can protect
himself from the cold. Simple and fashionable, beanies are popular
headgears of people from all ages. Schoolchildren are known to wear them
a lot, and even college students do wear them as part of their fashion
getup. On the other hand, even promotional companies buy Wholesale
Beanies because they know that the popularity of beanies will be
parlayed into positive effects during promotions.
Beanies in Promotions
Buying
Wholesale Beanies provides companies with a chance to earn a lot in
terms of promotion and in profit in the long run. By purchasing beanies
in bulk, the cost per unit of the beanies is considerably lowered than
when they are bought in small quantities. But aside from providing great
savings, designing beanies is also an imp