Du kan se, it’s not free to ship products, even if you offer free shipping to your customers. Although free shipping is a great incentive to encourage people to buy, you have to think about what the costs to you are. Especially if you’re considering international shipping.

Most shipping costs are based on the size and the weight of the product, so be sure to accurately measure and weigh each product you hope to sell.

Også, you have to factor in that some people might want to buy more than one product.

So although you might have a set shipping fee of $2.99 because covers most products individually, what if someone wants to buy 4 eller endda 50 of the product, will they still only pay $2.99? Because it definitely won’t cost you $2.99 to ship it.

Heldigvis, Shopify has a feature that allows you to set your threshold for when people receive free shipping after they’ve spent over a certain amount.

The reason your competitors are able to charge less could be down to a number of reasons. Perhaps they have a better deal with their suppliers.

Perhaps they’re using that particular product as a loss-leader.

The options are endless, but one thing’s for sure, you need to monitor what they’re charging to make sure you are still pricing your products competitively.

Men, if you have hundreds of competitors and hundreds of products, how do you hope to keep track of what each one is charging?

More to the point, how often should you keep track and what happens if, by the time you’ve changed all your prices, your competitors have too?

Lad os se på et eksempel.

Say you sold water bottles.

A quick Google search for “buy water bottles” shows 350,000,000 results! Could you imagine monitoring all of those? Impossible. Faktisk, it would be difficult to monitor even 20 of those, given the fact you’d have to check each site every day as you don’t know when your competitors will decide to change their prices.

That’s time out of your day where you could be focusing on what’s important to you: growing your business.

So is there a solution?

Use an eCommerce pricing extension

One of the best ways to stay competitive on Shopify is to keep track of what your competitors are charging and change your prices in accordance to that. På denne måde, your prices will always stay within an amount that’s profitable to you, but at the same time allows you to offer a better deal than your customers.

We’ve already established that doing this manually is time-consuming and takes away from the other important business tasks you need to do to grow your eCommerce store.

So why not make use of one of the many Shopify pricing extensions that can do it for you.

Shopify competitive pricing final thoughts

Setting up a Shopify store is easy. Running a profitable Shopify store is hard. Once you’ve spent time and energy working out the minimum price you need to sell your products at in order to make money from your business, it’s time to leave the job of repricing to an extension.

Using a repricing extension allows you to make the best use of your competitors’ data.