Let’s grill together

client

Maxeda DIY Group

project

Central Park BBQ & Friends

category

identity & packaging design

Praxis is the one of the leading DIY retail chains in The Netherlands with over 150 stores all over the country. Their motto is ‘Voor de makers’ which is best translated as ‘For the creators’. Praxis is a brand that helps consumers with the right tools and advice to tackle easy and complicated challenges both in and around your house and also offers a great range of products to relax and enjoy your home after finishing a hard day’s work of full of DIY jobs.

For Praxis we developed Central Park BBQ & Friends as their own brand for a full range of barbecue products. Central Park is Praxis’ all-round garden brand with a huge number of products for keeping your garden nice and tidy. But as barbecue has been growing massively popular over the last decade we developed a special identity for BBQ & Friends that captures that typical BBQ feeling and helps you create a culinary kingdom in your garden.