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Global Beauty Packaging: Key Trends and Innovations

Beauty and personal care packaging volumes continue to grow globally, driven by changing lifestyles and consumers adopting new hygiene routines. And while the trend towards greater portability and affordability has led to rising demand for smaller pack sizes, functionality and sustainability in packaging also become essential purchasing criteria. In this context, packaging innovation will be essential to sustain growth, particularly in saturated markets, where volume expansion can be limited.

The Global Beauty Packaging: Key Trends and Innovations global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.