Tuesday, July 2, 2013

Friskies cat food brand calls for entries to video contest

Cat food brand Friskies is calling for video entries to "The Friskies" contest for the chance to win a US$5,000 cash prize and a custom-made, gold-plated statue. Cat owners can upload a video up to two minutes long to www.TheFriskies.com that captures their cat's funniest or most adventurous moment through July 15. Entries are accepted in four categories:

Cat Comedy: Your cat(s) in an humorous situation

Catventure: An indoor cat adventure

Rescue Cat: Your cat(s) adopted from a rescue group or shelter enjoying life

Pursuit of Food/Treat: Your cat(s) pursuing or engaging with their cat food or treat(s)

All entries will be evaluated by a panel of judges using the following criteria to select 20 semi-finalists (five from each category): originality & overall artistic impression, audience appeal & entertainment quality, sense that there's a story being told and portraying cat's perspective. The 20 semi-finalists will be announced on August 6 and will be awarded a one-year supply of Friskies cat food and Friskies Party Mix brand cat treats. Then, the public will have a chance to vote on the semi-finalists' videos through September 16 to select the top three videos from each category. These finalists will win a trip to New York, New York, USA, to attend "The Friskies" award show on October 15, where one grand-prize winner from each of the four categories will be selected. The four grand-prize winners along with a fan-favorite winner will receive a Friskies Catuette statue and a US$5,000 cash prize.