Announcing the launch of PeekAnalytics

PeekAnalytics delivers enterprise-class Twitter analytics that help marketers understand their social consumers. By identifying where Twitter users exist elsewhere on the Web, PeekAnalytics offers an unparalleled level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.

And so we’re off and running. I’m also looking forward to adding audience analysis on other platforms later this year (e.g. Facebook).