The small print goes something like this:

To enter the competition for your chance to win, the entrant must agree to subscribe to both the Millican & Fujifilm newsletters.

The offer runs from 8th November to 16th December 2013. The winner will be notified by 18th December 2013. The prize of the X-M1 camera and Millican bag will be sent by 30th January 2014.

This offer cannot be used in conjunction with any other promotion, special offer or discount available at www.homeofmillican.com during 2013. No cash alternative available. By entering, entrants agree to accept and be bound by these rules.