We’re Dementia Friends, are you?

Last May, Aviva signed up to the Dementia Friendly Financial Services Charter. Since then we’ve been working with the Alzheimer’s society to offer our employees their online Dementia Friends course. By building the course into our own training we're the first Insurer in the UK to offer this to employees, and we’d love to share it with you too.

With Dementia Friends, you can learn a little bit about what it's like to live with dementia and turn that understanding into action. This could be recognising a customers’ difficulty in understanding questions or supporting a colleague who's caring for a relative with Dementia. Every action counts.

Being a Dementia Friend isn’t about volunteering or fundraising. To become a friend you just need to watch the films, created by Alzheimer’s Society here: www.dementiafriends.org.uk/customers

We care greatly about our customers and our communities – this is one simple step we can all take to make a difference. We’ve watched the films and we urge you and your colleagues to do the same too – it will take less than 10 minutes.

Once you and your colleagues have become dementia friends let us know by tweeting us @avivabrokerUK and using the hashtag #DementiaFriends we’ll retweet as many as we can.