About Us

The Company

We launched WonderHowTo in January 2008 with our own money, and later, with professional backing
from General Catalyst. Given our backgrounds in television programming, motion graphics, and
software development, early on we chose to pursue instructional topics we were most curious about.
With an original taxonomy of 476 categories, sometimes we wandered pretty far off the reservation.
But we always kept exploring. More recently, we have chosen to narrow our focus into fewer
verticals we found genuinely intriguing, inherently dynamic (and not evergreen), and ripe for
future innovation.

To create even greater focus and expertise, in early 2017 with approximately 12 million
monthly uniques, we launched the
WonderHowTo
Network. Four new sibling verticals, covering not just How-Tos, but the latest news, reviews,
rumors, and insider information on the areas we find the most interesting. We
would love to hear your feedback. Help us make these verticals...wonderful.

The Team

Co-founder with Mike G. I majored in Latin at Harvard. Spent two gonzo years hunting stories for the National Enquirer. My eyes were opened by the tireless curiosity of the case study method at Harvard Business School. Before the era of massive fragmentation, I ran Fox Television and USA Network. At WonderHowTo, our glorious burden is to explore those verticals we find...wonderful.

Hi, my name is Mike and I am one of the founders of WonderHowTo (with Stephen Chao). My passion is filmmaking, directing and shooting to be specific. I got my MFA from USC film school. I'm on the set whenever I get the chance. I love Art and Design and have had my own company for 20 years creating commercials, network branding and short films.

Got started coding by hacking together a home-brew simon game for the SEGA Dreamcast VMU at 15, and more officially by studying CS & IT Management at CTU. Now 1 start-up sold, 2 kids, 5 domains, and 25 programming languages later, I'm proud to have grown the WonderHowTo network of sites from zero to over 2 billion pageviews.

As a young girl, I spent most afternoons in my mother's research lab sorting instruments, eventually growing flasks of cells and testing out compounds that could potentially be used to treat cancer. Our dinner table discussions prominently featured the word "apoptosis" and drove my passion for everything science and tech.
I parlayed this love into an undergraduate degree in Biological Sciences from the University of Notre Dame, then into a job running the cell culture and antiviral drug toxicity testing wing at a biotechnology startup in San Francisco.
When I got sick of the smell of ethanol and the buzz and blue glow of the sterilizing UV lights, I enrolled in the University of California, Santa Cruz's Science Communication program to learn about writing and journalism, and to develop my passion for new media and blogging. After stints at WIRED, The Scientist, Discover Magazine, and LiveScience, I spent a few years at Business Insider, where I built the science vertical from scratch and helped launch the ephemeral standalone site Tech Insider.
In 2016, I joined WonderHowTo to start building our network of sites focused on science and technology, drive editorial operations site-wide, and open our New York City offices.

Writing has always been my passion, I just haven’t always known it. As a young child, I’d draw my own comic books with elaborate storylines because I thought I could do better than everyone else. In high school, I was the only kid who could get away with profanity in assignments because I didn’t just use it to be cool. When I became a commercial/industrial electrician, I’d complete crossword puzzles at lunch and write short film ideas at night. During my 4+ years as a US Army 11B, I fell in love with David Lynch’s Mulholland Dr. and penned multiple novellas in my limited spare time that I believed would make great films one day. In college, I had the habit of turning three-page essays in 15-pagers because everything was just that fascinating to me. I earned my screenwriting degree at Columbia College Hollywood where I dabbled in film editing, cinematography, and photography, and found out that I excelled at script editing/doctoring. I began working for WonderHowTo part-time in 2008 curating videos for every topic imaginable, eventually hosting my own Scrabble blog, until I settled in naturally to a full-time editor position specializing in Macs/iPhones, my preferred tools of the trade. These days, I run Gadget Hacks’ iOS department and help maintain quality across the whole WonderHowTo network.

I’m originally from New York’s East Village and have written about the business of technology for Wired, PCMag, the SyFy Channel, and Mashable. In recent times, I’ve been featured on National Public Radio (NPR) talking about the emergence of AR and VR in the mainstream and I’ve also appeared as an entertainment industry expert on ABC’s Good Morning America, NBC News, CBS News, MTV, and in the pages of The New York Times. I’m recently back from living for several years in the land of the rising sun, Japan, and now divide my time between New York, LA, and Tokyo.

I've always been a tinkerer — from taking apart toys as a kid, to working on cars for a living in my 20s. Almost compulsively, anytime I come across something new, I have to examine it from all angles and get a thorough understanding of how it works from the inside out. As you can imagine, that drive became an obsession when I got my first smartphone, and ever since then, I've been soaking up and exploring everything the mobile industry has to offer. I've gained a respectful appreciation for Apple and iOS over the years, but deep down inside, my true love is and probably always will be Android.

I am a communications professional with more than 16 years of experience in a variety of fields, including technology, manufacturing, construction, and healthcare. I reside in the suburbs of Birmingham, Alabama, with my wife Tiffany, my daughter Aria, my son Trent, two dogs, and a cat. I consider myself to be a gadget geek. I've conned my way into playing bass for several bands. Finally, I am a fantasy football/baseball legend.

I have been in love with Android since I saw how the notification shade worked on the T-Mobile G1. Since then, I’ve been fascinated by the constant innovation in mobile tech. The progression of cell phones in recent years has been truly amazing — from simply making calls, to texting, then internet devices, and on to where they are today. Phones were once frivolous possessions, but they’re now vital to all aspects of our lives.
I have respect for all mobile operating systems (even Windows Phone and BlackBerry RIM, may they rest in peace) and recognize that they each bring something unique to the table. I’m also a huge fan of competition, and I honestly believe it is only with a competitive market that consumers win.
I love all types of technology, especially those that advance humankind past our limitations and help solve problems that have plagued us for generations. I am particularly fond of video games, movies, and music.

As a kid, I always had a knack for making classmates break into laughter while class was in session — earning myself 1000-word essays as punishment on almost a weekly basis. I now realize just how far this hard-learned skill has taken me throughout my life, from earning an undergraduate degree in History from New Jersey City University, to my current job as a writer. My aim is cover all the aspects that make iOS and Android devices so wonderful to use — without sounding biased or pretentious.

Growing up watching The Matrix and Modern Marvels had a profound impact on my young mind and lead to a fascination with STEM, which culminated in studying Aerospace Engineering at university. There I utilized my passion for diversity and the environment to help my team realize their full potential, building competition winning solar projects and placing first in NASA challenges. My natural curiosity empowered me to quickly discover that those same engineering skills could be used to break things in interesting ways, aka hacking. I know that Hacking can be intimidating and misunderstood, which is why I seek to enlighten people regarding cybersecurity.

I am a writer and media producer from New York City. I studied Film and Television at NYU. I previously worked at Apple as a Technical Specialist, and at NYU as an audio technician. I love TV, movies, video games, news-binging, and finding the best tacos in NYC.