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Posts Tagged ‘radio’

Shelbourne Knee Center, part of Community Health Network, came to Axiomport with two marketing challenges. The first was to announce their new location at Community Hospital East and the second was to promote their unique, research- and data-driven approach to ACL reconstruction and total knee replacements. Axiomport is helping Shelbourne Knee Center accomplish both of

February is American Heart Month. Our children celebrate Valentine’s Day in school, our friends and neighbors “Go Red for Women” at various activities throughout the state. While it is sometimes a time when our New Year’s health resolutions may go by the wayside, it can also be a time to recommit to those healthy resolutions,

Axiomport assisted Urology of Indiana in the branding process for their new Men’s Health Center and established campaign messaging, tone and creative to support the brand in marketing a sensitive health initiative. The new brand tone was smart, respectful, and engaging to both male and female audiences, as spouses are often involved in these types of health care

Earlier this summer, Shelbourne Knee Center moved to Community Westview Hospital, a facility of Community Hospital East. Axiomport helped develop the launch campaign, letting the public know of their move and their new location. The campaign is currently active and will run through the end of the year. It is being promoted via a multimedia plan

Adventure is Waiting. Launch into Scouting. The Boy Scouts of America Crossroads of America Council turned to Axiomport to help with their 2015-2016 recruitment campaign. They wanted to promote a single night registration—August 27, 2015—across all of their Cub Scout packs in the council. This was a departure from their previous recruiting practice, and they were

In Indiana, the second leading cause of death among teens is suicide. Community Health Network partnered with Mental Health America of Greater Indianapolis to launch a new initiative to address this statewide problem. Together, they created a text service as part of their “Zero Suicides for Indiana Youth” campaign. Now, any young person experiencing suicidal

Community Health Network continues to push its impressive message of having all five of its hospitals affiliated with MD Anderson Cancer Network. The result is a series of executions in which Community proudly proclaims, “Finally, we have cancer surrounded.” Axiomport produced the campaign that also included patient-centered stories that depict their battles with cancer. The

When the University of Indianapolis wanted to promote it’s upcoming summer classes they turned to Axiomport. The concept, “It’s time to think about Summer” will be played out using fun, whimsical art created by local illustrator Charles Crisler. Promoting UIndy’s 200-plus undergraduate summer courses will be done via Pandora radio and banner ads, mobile ads, print,

All five of Community Health Network’s hospitals in Indianapolis and surrounding markets are now affiliated with MD Anderson Cancer Network and Axiomport helped communicate the news with television, online, radio and print. The campaign, titled “Care that’s spreading faster than cancer,” includes general network messaging in addition to actual patient testimonials. The effort has helped

The International Violin Competition of Indianapolis is only held once every four years and for the second consecutive time they’ve entrusted Axiomport with getting their message out. This time around IVCI has invited the Violin Society of America to participate in what is being billed as the Festival of the Violin. In addition to branding

Once again we are pleased to have the opportunity to help Community Health Network Foundation promote their annual fundraising event, “The Giving Gig.” We developed the event name, The Giving Gig, for their inaugural event earlier this year, as well as collateral, online, radio and event materials. Each year the event is headlined by a

Axiomport is proud to work with the Crossroads of America Council Boy Scouts of America on their 2014 recruitment campaign. The goal of the media campaign is to reach parents (primarily moms) of young boys (aged 7-10) and to educate them about the benefits of getting involved with The Boy Scouts of America. Based on

The downtown core of Elkhart, Indiana has seen significant revitalization over the past decade through an ongoing Live, Work, Play community initiative. Despite this redevelopment, many residents of the community still held unfavorable perceptions of the Downtown area and remained uninterested in rediscovering their new Downtown.

We have to admit, we’re confused. Radio stations play offensive music lyrics and sell commercial time to market erectile dysfunction medication offering advice on how to deal with a four hour erection, but we can’t advertise an orgasmic reaction to cocoa and butter?