Evolution of Type, Exhibit 16/1-9

Amber - nature´s most spectacular way to preserve its ancient creatures for millions of years.

"In the first place, simplicity of form is necessary; this requires a study of the essential root forms, which are practically those of the lapidary capitals of two thousand years ago. Each of those characters had an individuality. By emphasizing this characteristic quality in such a way that nothing in it inclines us to confound any letter with its neighbor, we may get a new expression or quality of personality, which is as far as we may go, since those forms are now fixed".