It’s tough…and it was for that very reason that I signed up to deliver the first Voice of Careers Webinar when asked by New Media Services co-founder Laurie Ruettimann. In spite of numerous external challenges in today’s marketplace I still believe firmly there is an abundance of opportunity for people to advance their career and find work with meaning. More challenging today? Absolutely! Impossible….not at all. Particularly if we approach the job search like a Sales & Marketing Strategy. The advantage will go to those who are more prepared to compete and win their next career.

Job Search 2.0 does require a bit of shift in thinking and approach. Here are 5 keys to consider:

1. Be Specific – Know what you want to do. Know where you want to do it.

2. Be Ready – Conduct your own skills and competency self assessment. Are you a good fit?

I go into more detail on these 5 keys and provide some additional thoughts and recommendations on Job Search with a Sales & Marketing Strategy in the following webinar. The good news is we are no longer all relegated to the same antiquated process of submitting a template resume and waiting to hear back upon applying for an open opportunity. I hope the following ideas can contribute to accelerating the outcome.