About Us

Founded in 1972, R3 Worldwide is the oldest and most experienced consultancy specializing in agency management consulting. We are now are made up of over 40 experienced professionals around the world, with on-the-ground representation in Asia Pacific, Europe and Latin America.

Our extensive agency insights, robust database and unparalleled experience working in all the major global markets aims to help you to establish the highest-performing agency partnerships.

We are proud to work with eight of the world's top twenty marketers, offering independent counsel to drive more effective and efficient working relationships with their agencies.

Philosophy & Competitive Advantages

In business for over 40 years, we are one of the oldest and most experienced consultants in the field. R3 Worldwide is an acknowledged industry expert in all three of our practice areas, having written all of the current Association of National Advertisers (ANA) guidebooks on the subjects: Selecting an Advertising Agency, Agency Compensation: A Guidebook, and Evaluating Agency Performance.

Practice Areas

From the most complex audit of billions of dollars of agency media purchases to the challenges of effectively working with agency creative and digital teams, R3 has the most comprehensive consulting capabilities in the business.

All our consulting work provides insights and/or processes for ensuring the most effective and efficient relationships with your agency partners.

Review - We assist in identifying, reviewing and compensating the best agency selection, be it a creative, media, CRM, BTL, PR or interactive agency

Remuneration -We offer the proprietary knowledge and benchmarks to help you craft agency contracts and compensation plans designed to support the specific goals of your agency relationships.

Relationships - We help in evaluating and improving agency relationships as a third party using an R3 proprietary online tool and process, along with our consulting skills

Return on Media - We offer professional analysis of the media process, planning and buying with proprietary benchmarks and tools to set and measure performance. Our scope includes media cost & quality benchmarking, media strategy & effectiveness audit as well as financial compliance and Agency Volume Rebate (AVR) audits

Network Description

R3 Worldwide is made up of over 50 experienced professionals around the world, with on-the-ground representation in 8 major markets including the United States, Greater China, Singapore, India, Brazil, Argentina, Australia and the United Kingdom.