We created an online community of plumbers to develop a better understanding of how they like to work and which materials they prefer to use.

Background

Wavin supply their Hep2O range of plastic push-fit plumbing to over 3000 builders merchants nationwide. However, with little direct access to the installers themselves, they wanted to develop a better understanding of the plastic v copper debate.

What we did

We recruited a team of plumbers from across the country and created an online user group, known as the ‘Job Well Done Club’.

The group was made up of copper users, plastic users and those who use both to find out which material they used for which jobs.

This network of installers gave us the opportunity to tap into their knowledge and opinions to find out more about their buying habits. Together we share thoughts and ideas via video diaries, online polls and even collaborate on NPD.

Results

This live and interactive environment brings Hep2O and installers closer together and plumbers can actively contribute to the development of marketing activity.