3D Power believes, it is no secret that the world's urban population is picking up, and, in many cases, urban rent prices are rising with it. Architects are continually inventing new solutions to confront the challenges of maximum unit count paired with minimum budget, all the while incorporating architecture's latest technologies and trends into the designs. Design, of course, can't solve it all.

Katharine Bristol argued in her 1991 essay "The Pruitt-Igoe Myth" that architects must evaluate the social and political structures that define public housing instead of simply agreeing to think inside the box. The 3D images by 3D Power depict the same out of the box kind of architectural rendering.