Maserati

MAP worked with Maserati to build and strengthen its position in the Australian market as the ultimate luxury and stylish driving experience with a rich Italian heritage outside of the motoring media.

We embarked on a media and influencer program, providing driving experiences, and forming luxury partnerships to engage both media and the broader public to tell the Maserati brand story and bring the luxury brand experience to life.

As part of the editorial campaign, MAP generated branded earned media coverage in a wide range of national publications including The Australian Financial Review, GQ Magazine, Men’s Style, Indulgence Magazine, Australian Gourmet Traveller, The Australian’s WISH Magazine, Qantas in-flight assets and major metropolitan newspapers, both print and online.