Founded in 2016, Habit Factory has been operating a smart coaching service Signal that analyzes the personal consumption pattern to help consumers to spend reasonably. This is Habit Factory’s second time raising investment after the first seed investment conducted by KB Securities in early 2016.

Dong-gyu Kim, Director of ntels who led the investment commented, “Habit Factory proved its technology and teamwork by launching the service and becoming a consumer analysis solution supplier for major players such as KB Securities, KB Card, LGU+ and Hyundai Card in only one year.” KB Investment, a joint investment company, commented, “KB Financial Group highly values Habit Factory’s potential in consumer analysis business, and therefore mounted Signal service on Liiv-mate, an integrated membership platform of KB Card.”

Dong-ik Lee, CEO of Habit Factory, commented, “We will enhance our service and expand our business by investing this fund into marketing and recruitment.”

Meanwhile, Habit Factory has been selected as the “TIPS (Tech Incubator Program for Startups)” program operated by the Small and Medium Business Administration (SMBA) in 2017, and will receive R&D fund up to 500,000 USD in the next two years.

Bok Yeon is a Chief Communications Officer at TripBtoZ, an online travel agency that operates based on the personalized recommendation engine. He makes the best out of his passion for travel by writing about innovative travel startups in Korea. If you want to see the story of your startup on Tech For Korea, please reach him at bokyeon.hwang@techforkorea.com.