7. The goal is to share as MUCH value as possible in as FEW words as possible.

8. You don’t have to blog for an audience, you can blog for yourself. But if you do, you can’t also expect to attract an audience.

9. Your blog can be the engine that powers your social media presence if you learn to repurpose its content instead of just sharing links to it. Extract ideas from your posts and share them natively on your social platforms to get more traction.