Although the version you hear Asifa performing appears to have been recorded especially for the ad, you can still download the original.

True Colours is taken from Studio Killers self-titled 2013 album, but was never released as an official single. Fronted by a selection of fictional characters, a bit like Damon Albarn’s Gorillaz, the real-life identities of this electropop band are unknown.

Asifa Lahore is an entertainer who’s known for being Britain’s first out Muslim drag queen. Real name Asif Quaraishi, Asifa became famous last year after he appeared in Channel 4’s documentary programme ‘Muslim Drag Queens’.

The above advert, which promotes how Channel 4 was set up to provide an alternative voice and reflect Britain’s growing diversity, was posted to YouTube on the 5th of February, 2016.