New CB2 Opens

Finally, it's here! After months of rumours and waiting, CB2 opens today, their first store in Southern California. Yesterday morning we got to take a sneak peek at the new store. The beautifully designed space, a sprawling 13,800 square feet on first floor of the Sunset Five complex on Crescent Heights and Santa Monica, is barely recognizable as the old Virgin Megastore...

The scene last night as the store welcomes its first customers.

This weekend, in honour of their arrival, a percentage of sales will be donated to the Los Angeles Regional Foodbank. Call us old school but there's something about a bricks and mortar store, about being able to touch something or pick it up. We were as happy to reacquaint ourselves with some of our old favorites...

...as to become familiar with some of the other products, old and new, we'd never seen in person. We can foresee spending a lot of time here.