Youtube offers users the ability to view its videos on web pages outside their website.gets around 800 million views every month700 YouTube videos are shared on Facebook each minute. WWW.YOUTUBE.COM Social media marketing

February 2004, Facebook, Inc.

Most used social networking service worldwide

As of September 2012, Facebook has over one billion active users. (www.compete.com)gets around a trillion page views every month according to Google’s own data. WWW.FACEBOOK.COM Out of the RM 1.8 billion, RM 825 million or more was spent on local websites. Faster and less expensive

Can reach target audience

Better world of mouth

Direct response

Set up for real-time results monitor, and it can handle real-time tweaks and on the fly changes.

Open 24-hours a day, which means that even potential customers with insomnia can be reached at some point during the buying process ADVANTAGES Create profile pageStart a groupMarketplaceBuy Ad spacePromote tour blogAdvertise an Event

(Videos, photos, description of the product) Marketing Strategy: Travel still leads in terms of products and services bought online INTERNET MARKETING Internet Marketing is the provision and promotion of products and services online. Since the advent of the Internet and search engines, Internet usage has steadily and rapidly increased since the 90s. The average number of searches per day over four billion in 2012 (http://www.statisticbrain.com/google-searches/)

January 2010, Groupon Sdn Bhd.Over 2 million people visited the website monthly -Emphasis the importance of promotional tools.

-These theories guide to develop promotional strategies through the use of mass media advertising. TRADITIONAL MARKETING Taylor’s TvRadio AdCampus pathwayNorwegian, ChillStudents, staffs, lecturers Media On the busMost of the students use busInside & outside campusStudents, parents, public Advertisement Water billboardUniqueNew styleIn the middle of the lakeCuriosity Billboard Easy to distributeIn campusHand to handPeople will throwSolution

-Sticker on each classroom Brochures/ Posters Make use of the bannerBig and visual attractivenessCampus pathwayCreate alertness Banner Advertise in Taylor’s NewspaperVisualTaylor’s students activitiesStudents, staffs, lecturersCreate awareness among the readers Newspaper A place that selling the packages of Sri LankaWhy ?- Target of selling a large numbers of product at one period of timeEffectiveness:Direct sellingFace to faceGet to know the packages and the group personallyTarget market:- PublicStudentLecturerStaffRefferences: danial BOOTH/ STALL SETUP Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth.Why ?- Concentrate not on the individual but the processPassive referral marketing is the most effective and green form of distribution. Orders go directly from warehouse to your doorstep, without creating a large carbon footprint.Effectiveness: - Day by day might be getting same or different customers by referral.Large numbers of customers just with one selling techniquesTarget market:PublicStudent

References: http://www.entrepreneur.com/article/ Referral marketing Personal selling is a face-to face selling in which a seller attempt to persuade a buyer to make a purchasewhy ? -Allows salesperson to target the messages specifically to audience .Effectiveness: - adjust the messages immediatelybuilding relationship with people practical promotional option for reaching customers who are not easily reached through other methods.Target market:Public StudentParentsReference: http://www.knowthis.com/principles-of-marketing-tutorials/personal-selling. PERSONAL SELLING Relationship Marketing BUDGET UNIVERSITY Debra Murphy, MASTERFUL MARKETING, (http://masterful-marketing.com/marketing-plan-coaching/) C CREATE