Category: User Experience

Manufacturing has been around for a very long time; since 1760 in fact. In the early days, products being manufactured were far simpler, the buying process was compressed, and competition was not nearly as abundant as it is today. Through the industrial age and now through the digital age, the products are becoming more complex,… Read more

Recently, our team was recognized by the Horizon Interactive Awards with a Silver Award for our work with The Princeton Review. We helped The Princeton Review improve their student’s learning experience through the creation of customized dashboards thanks to the help of SMAC (Social, Mobile, Analytics, and Cloud) technologies. These customized dashboards allow students to… Read more

One challenge we have experienced in working with medical devices manufacturers is maintaining brand alignment across all software and digital assets. The primary cause is that the purpose of software running on medical devices is completely different than the purpose of web properties. The primary purposes of medical device software interfaces are task and usability… Read more

Why? Why do you use toggle switch vs. a drop down? Why tabs? Why long page? Why…? Often times clients want to know why proposed solution, feature, interaction, visual treatment – you name it, is better than another. In some cases we, as consultants, can speak from experience, in others it’s good to have some… Read more

In a previous blog, I discussed creating interactive prototypes in InDesign, a program originally created for print publication. I explored print layout tools that translate seamlessly to web projects as well as interactive features such as adding URLs, creating buttons with multiple states, and animating simple flyouts. In this blog I will explore how to… Read more