This report covers the present scenario and the growth prospects of the
Global Printer Market for the period 2014-2018. The report covers inkjet
printers including inkjet MFPs and laser printers including monochrome
laser printers, color laser printers, and laser MFPs. This report also
covers dot matrix printers and copiers. To calculate the market size,
the report considers revenue generated from the sales and the unit
shipments of the above mentioned printers. It also presents the vendor
landscape and a corresponding detailed analysis of the leading vendors
in the market. In addition, the report discusses the major drivers that
influence the growth of the Global Printer market. It also outlines the
challenges faced by vendors and the market at large, as well as the key
trends that are emerging in the market.

The shift from the adoption of black and white print impressions to
color print impressions has resulted in an increase in the demand for
high-speed continuous-feed inkjet printers. This in turn has boosted the
growth of the Global Priner market. With the adoption of advanced
technology printers such as ultra-high volume inkjet printers, the
average cost per color impression is likely to drop significantly. Thus,
an increase in the demand for color prints is a positive trend that is
expected to significantly contribute to the growth of the Global Printer
market.

According to the report, one of the major drivers in the market is an
increase in demand for inkjet printers. As a result of advancements in
inkjet technology and the introduction of specialized inkjet printers
such as UV-curable inkjet printers, the Global Inkjet Printer market is
currently growing at a rapid rate, driving the growth of the Global
Printer market.

Further, the report states that the global economic slowdown is one of
the major challenges hindering the growth of the Global Printer market,
which itself is directly proportional to the GDP of a country. The
slowdown in the global economy has reduced demand for printers, leading
to an inventory pile-up in the supply chain. The Eurozone crisis and
sluggish economic growth in the APAC region, especially India and Japan,
has affected many sectors including the Educational, BFSI, and IT - the
major end-users of the Global Printer market.

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