I am using influencer shoutouts on instagram. So I found two influencers, one does travel, the other is about the hottest girls. However my niche was fashion and i made a mistake by paying both influencers for a story shoutout and i got about 15 visitors and no sales in 24 hours. I found out about my mistake and this time payed two FASHION influencers for 1 post and one story shoutout. It has only been about 2.5 hours since the post and shoutout however i've only gotten 10 visitors and no sales so far. I don't understand, both influencers have 5%+ engagement rate, they are both also fashion influencers unlike the first two. Why am i getting no sales. I'm pretty sure that my store is perfectly fine as well. Should i just wait and see what happens? Any help would be appreciated.

Influencer marketing is something that takes refining and perfecting. It looks like you've already made improvements for your second influencer marketing campaign. Next, you may want to try offering an incentive for the influencer's followers to browse or buy. This could be a giveaway that they can enter when visiting your site, a coupon code for signing up for emails, or a discount code for their first purchase. The first two options will also allow you to capture these visitors information, allowing you to remarket to them and to continue trying to convert these leads. Most people take an average of 8 touches before they convert. Continuing your influencer marketing campaigns to bring in traffic and better optimizing your site to capture these visitors will help you start to see results from your campaigns.

Also, it could help to find influencers that already love your brand. The Carro app is free to use and finds the best influencers who already have a connection to your brand. These influencers are able to talk about your product better because they are familiar with your brand. These influencers also may be more cost effective to partner with because they already love your product. Let me know if you have any questions!

what is the shoutout actually, we cant ask somebody to buy $1000 jewellery just with shoutout, you hav to understand the nature of people of buy online jewelry and win that area, you need to show your authority, how safe your product is, how you treat cusomters afterwards, and likewise