One of the greatest challenges in fundraising ethics is that most individuals/organizations think that they already are ethical and, therefore, can move forward simply by relying on their instincts. This, according to Michael Rosen, executive vice president of client development at Legacy Leaders Inc, who says problems with this method of operating arise when someone is confronted by an issue with which they have no experience. “Our ability to make instinctive decisions or decisions based on conscience primarily are based on not only our own values system, but are based on experience. And when we don’t have experience in a particular issue,