Friday Box Office – THE AMAZING SPIDER-MAN Stays Strong with $20.7 Million on Friday; $95.7 Million in Four Days

The purpose of a Friday box office report is to provide some indication of how new releases will fare over their first weekends. Of course, that purpose is undermined when the frame’s biggest title has been around since Tuesday. The Amazing Spider-Man had a promising start, earning just under $60 million through the Fourth of July holiday and $75 million in its first three days. With a Friday estimate of $20.7 million from 4,318 locations, Sony’s reboot looks like it will end up with close to $140 over six days, or slightly higher than studio projections. Katy Perry: Part Of Me, the latest 3D concert film, also got a jump on the Friday box office: launching Thursday with $3.1 million from 2,730 locations. With only $2.7 million on Friday, however, Part Of Me looks like it will struggle to top $10 million by Sunday. The only new movie that stuck to the Friday release model was Universal’s Savages. The R-rated drama from director Oliver Stone earned an estimated $5.6 million from 2,628 locations towards what should be a $15 million first weekend.