Let’s Get Precise About Ad Quality

Ad quality is a major concern for most publishers today trying to balance user experience and ad revenue. We should never tolerate intrusive, slow or unsafe ads and OpenX invests heavily in process and technology to mitigate these issues. We also recognize that every publisher has unique requirements for which brands can advertise on their properties. Unfortunately, brand management can often be a clunky process resulting in over-blocking and missed opportunities.

We are pleased to announce the availability of our new ad filter controls, which bring a sleek new UI and more precise blocking capabilities so publishers don’t leave money on the table.

Here are a few key features you can take advantage of:

Brand Exceptions
OpenX continuously expands its set of brands and regularly evaluates its industry taxonomy to ensure that it meets the needs of our publishers and reflects current trends, however, there are times when you may need to make an exception to your rule. The new ad filter controls allow publishers to block, for example, the “automotive” industry while making an exception to allow the brand “Ford Motor Company.”

Domain Blocking
The updated UI also gives publishers the ability to block specific domains, adding another layer of accuracy. This is helpful for publishers who want to block a regional affiliate of a larger brand, a command that would be more difficult to execute with the regular brand block function.

Improved Bulk Add Functionality for Brands and Domains
Building on top of the enhanced “block” and “allow” features, the new ad filter controls enable publishers to easily upload a large list of brands or domains. In cases where there isn’t an exact match or multiple possible matches, the UI will suggest likely matches to ensure the correct brand is selected. The bulk add function saves publishers time and reduces instances of auto-fill error that can accidentally turn off valuable brands and domains.

Our dedicated AQ team continues to surface new and improved ways for publishers to get the insights they need to make informed decisions. Two main areas areas of focus include measuring the direct impacts of blocking on publisher revenue and reinforcing lightweight ads based on file requests and file weight.

We are dedicated to providing publishers with the best tools to carefully refine their ad quality strategy and execution. For Publisher partners who are interested in testing the AQ filter UI Beta, please reach out to your account manager.