Consumers Watched 11 Billion Online Video Ads in October

A new study from comScore finds that consumers watched 11 billion online video ads in October.

According to the study, 183 million U.S. Internet users watched web-based videos in October. ComScore says that those viewers saw over 37 billion online content videos for the month.

Over 88 percent of web users watched at least one online video last month. The average online video was just over six minutes in length. While the average online video ad watched by web users was just under half a minute long.

Video ads made up over 22 percent of online video seen. Online video ads also made up 1.6 percent of the total minutes of web video seen by consumers.

The BrightRoll Video Network ranked number one in video ad properties seen last month. Over 1.8 billion BrightRoll video ads were seen in October. Viewers watched a total of 897 million BrightRoll video ads for the month.

Google Sites came in second for video ads seen in October. Over 1.7 billion Google Sites video ads were seen last month. Google Sites also got viewers to watch 140 million minutes of ads for the month.

While both BrightRoll and Google reached a lot of views, it was Hulu that reached the highest frequency of its viewership. Over 58 percent of Hulu users watched ads in October. Hulu also came in third for total video ads viewed with over 1.5 billion ads seen by its users.

ComScore’s study is part of a monthly research project that reviews online video trends for a given month. Last September, the firm’s study found that over 9.4 billion online video ads were seen for the month.

In September, Google Sites also beat out BrightRoll for most video ads seen. Google Sites garnered 1.7 billion video ads for the month.