Category Archives: How-tos

Of all advertising channels for mobile app installs, Facebook seems to be the best choice.

It provides unprecedented targeting options and brings loyal users who spend more inside the app. If you have a quality app, you have got to try this.
Frankly speaking, we are not very successful with our Facebook ads at the moment. But as we are preparing to set up a few test campaigns, we found a few important steps that many developers overlook when planning their Facebook advertising. And we decided to share them with you.

Apparently before you open Power Editor or Ad Manager of Facebook, there is a lot you need to do. Briefly, about these stepsContinue reading

App stores don’t fully reveal their search algorithms and only by experimenting can you uncover the best strategy for your app. In this post, we’ll discuss the basic ASO rules for Google Play Store and how you can improve your app’s ranking with each new update.Continue reading

Promoting Android apps may not be as straightforward as promoting iOS products: the Google Play search algorithm seems more sophisticated, there are more Android apps than iOS ones (1.6 million VS 1.5 million). And as there are many more paying customers on iOS than Android, the competition seems even more severe.

However, when you know where to submit your app and where to inspire conversations about it, the whole promotion process becomes more strategic and successful. Let’s take a look at these websites and social media channels.

When you update your app and write a release note, you probably just make a list of new features or go with a cliched “Minor bug fixes” phrase. But is this really the best way to use space in the What’s New section? Probably, not.

In this post, we’ll discuss the different ways in which developers write their release notes, what should and what shouldn’t be included into your what’s new content, and we’ll illustrate all this with examples.

The best way to manage bugs in your application is to avoid them. But some of the bugs get detected only after the release of the app. This is not the end of the world. Some major app publishers released app versions with a bug and survived.

The key to managing your bugs successfully means knowing how to detect them, track them and how to manage user frustration caused by not good enough performance of your app. Let’s look into all these in more detail.