Sunday, March 9, 2014

Chipotle's Latest Marketing Tactic Is Genius

One of the marks of great leadership is the ability to constantly innovate. While it may not seem like it, management at Chipotle Mexican Grill (CMG) is one of the most innovative teams in the business. The company's latest marketing tactic, a sponsorship deal with Major League Soccer, is a move that will reap benefits for the company and its shareholders for years to come.