Pre-Suasion: Channeling Attention for Change

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

The Talent Code: Unlocking the Secret of Skill in Sports, Art, Music, Math, and Just About Anything

New research has revealed that myelin, once considered an inert form of insulation for brain cells, may be the holy grail of acquiring skill. Journalist Daniel Coyle spent years investigating talent hotbeds, interviewing world-class practitioners (top soccer players, violinists, fighter, pilots, artists, and bank robbers) and neuroscientists. In clear, accessible language, he presents a solid strategy for skill acquisition.

A Spy's Guide to Thinking

In this 45-minute listen, a former spy introduces two simple tools for thinking. The first describes how we think. The second helps us think ahead. They are the essential tools for getting things done. The tools are applied to an incident in a subway car in Europe where a spy faces a new enemy. Then, they're reapplied to Saddam Hussein's stockpiling (or not) of weapons of mass destruction.

Mini Habits: Smaller Habits, Bigger Results

One afternoon - after another failed attempt to get motivated to exercise - I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day). I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books.

The Science of Likability: Charm, Wit, Humor, and the 16 Studies That Show You How to Master Them

Are you interested in 100 percent scientific and proven ways to make friends quickly, negotiate anything you want, turn enemies into friends, gain trust, and just be flat-out likable? How about step-by-step, methodical, literally foolproof approaches to make people want you around more? In The Science of Likability, that's exactly what you'll get. I've taken 16 of the most influential, famous, and effective psychological studies and broken them down to see exactly how you can use their findings to your advantage.

Bull's-Eye: The Power of Focus

Clarity, Focus, and Concentration: Three strong attributes needed to hit the bull's eye! And just as you can develop your physical muscles through hard work and concentration, you can develop your mental muscles through continuous repetition. Bull's Eye will teach you how to unleash your powers for success and accomplish more in the next few months than many people do in a lifetime.

How Champions Think: In Sports and in Life

From best-selling author Bob Rotella, America's preeminent sports psychologist, a groundbreaking guide to success in all aspects of life - not just sports - from business to relationships to personal challenges of every variety.

The Practicing Mind: Developing Focus and Discipline in Your Life

Present moment awareness is an essential ingredient in life if one expects to experience any degree of authentic peace and contentment. It has been acknowledged for centuries as the cornerstone of spiritual awakening in all traditions of Eastern thought. In the West, however, it is still a relatively unrecognized concept for living. The Western mind is always restless, never content with the moment.

The Upward Spiral: Using Neuroscience to Reverse the Course of Depression, One Small Change at a Time

Depression can feel like a downward spiral, pulling you down into a vortex of sadness, fatigue, and apathy. Based in the latest research in neuroscience, this audiobook offers dozens of little things you can do every day to rewire your brain and create an upward spiral towardsa happier, healthier life.

Food: A Cultural Culinary History

Eating is an indispensable human activity. As a result, whether we realize it or not, the drive to obtain food has been a major catalyst across all of history, from prehistoric times to the present. Epicure Jean-Anthelme Brillat-Savarin said it best: "Gastronomy governs the whole life of man."

6 Months to 6 Figures

Peter Voogd, who has been labeled the leading authority for Gen Y leadership, reveals the exact strategies he's used to go from dead broke to over six figures within six months. Peter has trained over 4,000 entrepreneurs, and built an eight-million-dollar sales organization by age 27. If you're one of the select few who are serious about success, this book will change the game for you, regardless of what industry you're in.

See You at the Top: 25th Anniversary Edition

25 years ago, the great Zig Ziglar presented a seminar that stunned audiences, broke new ground, and forever cemented his reputation as one of the most exciting, inspiring, and authentic motivators ever to take the stage. Since then, millions of people have forged a path to tremendous personal, professional and financial success using the principles presented in this seminar as their guide. Recorded live at that very seminar, See You at the Top amuses, informs, inspires, delights, and motivates.

48 Laws of Power

Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun Tzu, Carl von Clausewitz, and other infamous strategists. The 48 Laws of Power will fascinate any listener interested in gaining, observing, or defending against ultimate control.

The Millionaire Booklet

The Millionaire Booklet was created for you to keep close to you until you become a millionaire. The eight steps Grant lays out are in a very simple-to-understand language that will allow you to get started today in creating the money you deserve. Let's face it, your parents didn't teach you how to get rich and the schools and colleges don't even talk about it. At a time when more and more people are slipping out of the middle class into poverty, more people are becoming rich.

Gas is 5 bucks says:"Grant is awesome - but don't bother with this one"

Grit: How to Keep Going When You Want to Give Up

Tempted to give up? Here's how to keep going. If you browse through the interviews with some of the most successful people on Earth, you'll find one common piece of advice shared by virtually all of them: They never give up on their big goals. Research shows that grit is a better predictor for success than any other factor. The ability to keep going despite setbacks is more important than your IQ, character, or external factors like your upbringing or surroundings.

Doing Magic: A Course in Manifesting an Exceptional Life Book 2

If you're jaded by the whole New-Age idea of The Laws of Attraction, and have become bored by their failure to deliver... these books are for you. It is my intention to lead you by the hand through a marvelous journey of wonder and adventure. Part one of this course, Becoming Magic, laid the groundwork for becoming a magical person, while this second book, Doing Magic, offers concrete techniques and instructions for bringing wonderful things into your life.

Thoughts Are Things: Turning Your Idea Into Realities, The Think and Grow Rich® series

You've learned the principles in Napoleon Hill's classic Think and Grow Rich - now give them STICKABILITY! The path to personal and professional success is not a one-way street. Most people encounter setbacks and obstacles that threaten to derail them from their chosen route. The most successful people, however, adhere to their principles and goals, capitalizing on hidden opportunities, even in the face of what many would consider unconquerable obstacles. To coin a new word - these people have STICKABILITY!

Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.

Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.

Super Brain: Unleashing the Explosive Power of Your Mind to Maximize Health, Happiness, and Spiritual Well-Being

A manual for relating to the brain in a revolutionary new way, Super Brain explains how to use your brain as a gateway for achieving health, happiness, and spiritual growth. The authors are two pioneers: best-selling author and physician Deepak Chopra and Harvard Medical School professor Rudolph E. Tanzi, one of the world's foremost experts on the causes of Alzheimer’s. They have merged their wisdom and expertise for a bold new understanding of the “three-pound universe” and its untapped potential.

The 10X Rule: The Only Difference Between Success and Failure

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!

Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills

No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.

Becoming Magic: A Course in Manifesting an Exceptional Life, Book 1

Becoming Magic is book one of a complete course in becoming creator of your own exceptional life. In this book, I outline the exact steps which enabled me to move my own life from one of poverty and drudgery, to one of previously unimaginable wealth, purpose and joy. But Magic? I do hope you are joking! That's what I would have said, five or ten years ago. I once despised all things 'New-Age'; all these spiritual types and their airy-fairy views, their bad science and their irrational beliefs.

Publisher's Summary

Developed by two Harvard brain experts, here is a scientific, accessible approach to achieving success by retraining your brain to win.

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life - you just need to develop the right brain for it.

In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what - and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing:

Balance: Make emotions work in your favor

Bounce: Create a failure-resistant brain

Opportunity Radar: Spot hot prospects previously hidden by problems

Focus Laser: Lock into what's important

Effort Accelerator: Cultivate the drive to win

Along the way, they introduce you to dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge - it'll motivate you to pursue your personal and professional dreams.

The Winner's Brain ostensibly sets out to provide "8 Strategies Great Minds Use to Achieve Success." It does list the eight in separate chapters and provides a discussion of each element. The initial paragraphs infer that current resesarch is going to be applied to how the "winner's" brain works. Well, this little book doesn't do the literature justice. There are many more books on neuroplasticity available from Audible which are far more helpful and applications oriented to boot. The chapters provide a lot of "what we should do" (ie focus) and little about the "how" we should go about doing things. The entire book is just a little on the superficial side including the chapter outlining the history of and research related to neuroscience. If you have never read a self help book, never read anything on neuroscience, never read anything on (say) sports psychology, this might be a good place to start. Otherwise, look elsewhere.

If you haven't read anything about the brain, layout, and functions, then this would be an interesting first introduction. Performance was a little dull after about halfway through. The story was ok, because it was more story and discussion, then step by step. Generally the same info I've heard before so I'm biased I guess. I would have preferred more on the How-To in more detailed steps, with reinforcing info on how to accomplish 'the strategies.' Ya know, sometimes I wonder if there is some service that sells authors 'canned' examples and history stories of cases and people because I've heard some of this in other books. Towards the later parts of the book, I think they got tired of doing it, and just filled in general info. Seemed to be a drag to the ending. With the extremely unending examples of BBKing and his career as a great brain example to follow, I was sort of wondering if they had much ammo left. Then the last quarter was just endless repeats of the same info summaried over and over and over again. Some clear mistakes of repeating the same examples for fillers. I didn't totally trash it, as noted from my first comments, but I wouldn't mind if all the neurons associated with this one, would disconnect so I can forget it.

This is one of those audio books that you can't put down. It's expertly written and filled with great strategies that can change your life. I loved the interviews with people like Whoopi Goldberg, BB King, and other wide ranging, engaging personalities. People are not defined as winners because of monetary or athletic success. The science behind the program, combining psychology with neuroscience spelled out in practical and accessible language, makes it possible for anyone to learn to use the remarkable power of our brains and achieve success in life.

Wow, what a great book! The information about the studies and parts of the brain are presented in an easy to understand manner. I especially enjoy the chapter on resilience. I agreed with the previous reviewer. The book would have been even better if it was narrated by a different narrator. I had to rewind several time to make sure I didn't miss anything because of the narrator's monotone. The same narrator also narrated The Green Mile by Stephen King, another book with an amazing plot but I couldn't finish because of the narration! :(

Aside from the narrator's monotone, sleep-inducing delivery, The Winner's Brain offers nothing but feel-good, pseudo-scientific claptrap. Cherry-picking studies then claiming that they support broad generalizations. Couldn't finish the book and still felt I wasted my time.

The book is written by experts in neuroscience, so I was expecting studies that show that certain parts of the brains of highly successful people are more developed than the corresponding parts in the rest of us.

At the risk of ranting, there is a lot written about ???winning???, and most of it might be characterized ???be a nice girl??? (even if you???re a 50 year old man). This sort of advice is highly suspect, and there is a huge need for a little science on the mental factors that contribute to success. I train my brain to be good at other tasks, it seems reasonable that I might train my brain to be more successful. Even if I was less proactive, understanding would be valuable.

Alas this book might be characterized as from this list of mental traits that people say contribute to success, in most cases, we can find a part of the brain responsible for the specific trait.

It???s been a long time since I read a book that made such a forceful argument that was so logically flawed. In spite of that the book was interesting.

I love audiobooks but this is the very first book that I could not put down because it was so fascinating. Anybody who has aspirations to success an believes in neuroplasticity will benefit from the numerous, and easy to implement exercises to improve you brain and attain success

The information in this book is top notch. The authors give you an insight into how brain science developed and how it works. Not only that as the title states it goes deep into how winners brains differ. The section on focus helped me a great deal. Understanding that one piece of information on how best the brain can be focused has done wonders.

I have to agree with what other reviewers said the book could have been better read by someone else, however the information deserves a six star rating.

Good if you want an in depth anatomical guide to which parts of the brain are responsible for each characteristic which leads to success. If you are looking for ways of improving these characteristics then you will be disappointed.

4 of 4 people found this review helpful

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