We're getting fired up over the new Hunger Games poster

Burning up for the Hunger Games poster

The new poster for The Hunger Games is a striking -- and ominous -- image.

The future's so bright you're going to have to wear shades -- and fire retardant clothing. That's the impression one gets from the new Hunger Gamesmovie poster.

The image, set against a black background, is of the story's iconic mockingjay pin set ablaze with the tag "May the odds be ever in your favor" looming on top. The poster is actually flaming here.

Sure Hunger Games, due March 23, 2012 with stars Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth, is being touted as a successor to The Twilight Sagaand Harry Pottermovies, but the poster and story suggest a tale on a darker plane. The books, as written by author Suzanne Collins, portray a dystopian future where young people, a girl and a boy from each district, are forced to fight to the death in a bleak and unforgiving world.