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Peterbilt's 75th Anniversary Tour of U.S., Canada Begins April 1

MATS, LOUISVILLE --Peterbilt is taking its diamond anniversary celebration to thousands of customers and enthusiasts throughout North America with an eight-month, 80-stop tour that sends a specially trimmed tractor and an exhibition trailer to scores of dealerships and industry events, the company says.

Starting April 1, the Peterbilt 75th Anniversary Tour will provide retrospective, current appreciation and future hints of the industry’s most iconic commercial vehicle brand, said Robert Woodall, director of sales and marketing.

The centerpiece of the tour is a custom-built, double-expandable, 53-foot trailer with educational and entertaining displays. The trailer will be pulled by the Model 579 Anniversary Edition tractor.

“This will be a hallmark moment for many – a chance to see one-of-a-kind Peterbilt memorabilia and learn about the company’s history and its role in defining what trucking means and where it is going,” Woodall said.

“The bond between Peterbilt, our dealers and our customers has always been the strongest in the industry. This year-long event will take those relationships to an even greater level.”

One of the displays is a History Wall that highlights significant accomplishments and products through the years, from the first Peterbilt manufactured in 1939 to cab and sleeper cutaways of current Models 579 and 567.

There will also be displays of the Paccar MX-13 Engine and Peterbilt’s new Models 579 and 567 cab and sleeper products.

“In addition to the product displays, there are interactive kiosks that let customers configure their own Model 579 or learn of the features and benefits of our full product line with 360-degree virtual tours,” Woodall said.

“Our dealers will utilize this unique opportunity to host open houses for customers, and regardless of how long they’ve been operating Peterbilts or how much of a fan of our brand that they are, I guarantee everyone will walk away learning new facts from our company’s proud 75-year history.”

The tour schedule includes 80 stops throughout the United States and Canada, and will run into November. The company said the following dates and locations are subject to change: