Nothing demonstrates the need for elasticity and scale like the Holiday Season. Manufacturing, distribution, and eCommerce companies experience a huge spike in their business, but nobody feels the pressure more than the big guy up North. You know—the jolly fellow, red suit, white beard—ring a (jingle) bell? It’s Santa Claus!

We haven’t expected much from our load balancers in the past. And why should we? Traditional load balancers had a relatively simple job (e.g. distribute traffic, SSL, some content switching), and functioned relatively well. End of story.

I originally joined Avi Networks because I believed they had a robust, software-defined application delivery solution. It could do everything F5’s physical load balancers could do… or so I thought. After one week on the job, I’ve realized that Avi Networks only cuts costs by up to 70% only because you aren’t paying for hardware—hardware that can do a lot of things that Avi Networks just can’t do.