bronto

We surveyed consumers in the US and the UK to learn more about the changing trends in online versus in-store shopping. How frequently do they shop? Which channels do they use? What’s their motivation? This report details how everything from income to age to advances in technology have influenced the behaviors of consumers today.
What you'll learn:
• Do consumers prefer to shop in stores or online?
• Which sources do they rely on to learn about new products?
• Are they shopping for fun or out of necessity?
• How does having children in the household affect shopping behavior?

We subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites.
What you'll learn:
• How effectively brands are using customer data to nudge them back onto the purchase path.
• How triggered messages can better engage customers and keep them coming back.
• How browse and cart recovery can rescue revenue that would otherwise be lost.

Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward – among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about?
What you'll learn:
• Their take on mobile strategy.
• The channels and tools they’re focusing on to drive sales and profits.
• The technologies they would invest in if time and money were no issue.

We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology.
What you'll learn:
• Who’s buying via mobile.
• How having children in the household affects mobile shopping.
• Which customers are most likely to use their phones while shopping in-store.

What you'll learn:
• Why batch-and-blast email is losing its effectiveness and the email techniques to replace it.
• How techniques like user-generated content and the mining of unstructured data can boost email effectiveness.
• What artificial intelligence is offering today – and what it could offer years from now.
• How omnichannel merchants can leverage physical locations as part of their online strategy.

More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year.
Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.
What you’ll learn:
How flexibility in choosing the number and time to send emails can increase engagement.
What to look for in the segmentation and personalization of cart recovery emails.
How A/B testing can take your cart recovery program to the next level.

The Internet has opened up a shopper's paradise where you can find and buy anything right from the living room. With a few simple key strokes, a consumer can choose products and services from merchants around the globe - from that authentic British trench coat to an Australian boomerang to wine straight from the California coast. But with the gates to cross-country commerce opened wide, have consumers abandoned their local retailers for international merchants abroad?
To answer this question, we commissioned a consumer study, in the US and Australia and Census wide in the UK. We hope this original research helps you better understand the opportunities and challenges of cross-country trade.

With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying.
Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.

Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox?
In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.

In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.

Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. Download the report to discover the quantitative findings.

What you'll learn:
• Why batch-and-blast email is losing its effectiveness and the email techniques to replace it.
• How techniques like user-generated content and the mining of unstructured data can boost email effectiveness.
• What artificial intelligence is offering today – and what it could offer years from now.
• How omnichannel merchants can leverage physical locations as part of their online strategy.

Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds.
What you'll learn:
• The factors that affect deliverability.
• How deliverability is calculated.
• The steps you can take to improve it.

We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success?
What You’ll Learn:
• The channels and tools they’re focusing on for driving sales and profits.
• How brick-and-mortar and ecommerce can complement one another.
• Their take on mobile strategy and optimization by device.
• The technologies they would invest in if time and money were no issue.

More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year.
Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.
What you’ll learn:
• How flexibility in choosing the number and time to send emails can increase engagement.
• What to look for in the segmentation and personalization of cart recovery emails.
• How A/B testing can take your cart recovery program to the next level.

We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology.
What you'll learn:
• Who’s buying via mobile.
• How having children in the household affects mobile shopping.
• Which customers are most likely to use their phones while shopping in-store.

Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.

Download the white paper, "Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships" to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.

One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform.
To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.

With the Bronto Marketing Platform, the welcome series are easy to set up and they run automatically. Gander Mountain uses Bronto's automation functionality to easily test different options - on pricing or special offers - and
employs Bronto's analytics to see what is providing the best results.
To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.

As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.

This customer-centric approach has made ACK a trusted brand and go-to source for paddlesports enthusiasts and outdoor adventurers. As ACK has evolved and grown, email has become an important driver of revenue.