Sue Pemberton

Vero K-PAK Color International Artistic Director

Two-time NAHA Award Winner and eight-time nominee.

Known for strong, vivid work that seamlessly blends fashion and innovation, Sue Pemberton’s color artistry and passion are driving forces for Joico Vero K-PAK color, both in the limelight and behind the scenes.

She is the 2013 North American Hairstyling Award (NAHA) winner for the haircolor category and seven-time nominee (she also won in 2007) and was nominated in 2012 in the Editorial Stylist category for her collaboration with Vivienne Mackinder. As Joico Vero K-PAK Color International Artistic Director, Sue also creates all the iconic hair color designs for partnership with Joico International Artistic Director Damien Carney.

In perpetual demand for her accessible, informative and inspiring brand of teaching, she conducts classes and seminars for hair color colleagues worldwide. She draws crowds at notable hair expos around the world, including ISSE, America’s Beauty Show, the International Beauty Show, Premiere Orlando, Cosmoprof Hong Kong, Canada’s ABA Show and the Sydney Expo in Australia. She is a respected expert in the trade media, and frequently contributes to a wide range of publications, including Modern Salon, American Salon, Behind The Chair, Launchpad, Colorist, Estetica UK, USA & Asia, Irish Hairdresser and Hairdressers Journal UK. Fans collect her educational DVDs and hair color manuals, and her most recent DVD release—J-Color —was an instant best-seller.

Sue was also instrumental in the development and launch of Joico’s Vero K-PAK Color family–Vero K- PAK Permanent Color, Vero Chrome Demi- Permanent Color, Vero Ultra one-step lift and deposit color, Vero Light Dust- Free Lightening Powder, Vero-Blue De- Dusted On and Off Scalp Lightener and Vero K-PAK Color Intensities. (And of course, Vero K-PAK was the color used to create her winning NAHA looks!) Vero K-PAK Color products are used by top color professionals worldwide, and Sue continues to work with Joico’s research and development team to create innovative new products and technologies.

Above all, Sue possesses a deep understanding of hair color chemistry and techniques, coupled with the gift of communicating those concepts so that any color stylist or student–from beginner to master—can realize their own artistic and technical potential. She’s genuine and generous, real and realistic about the needs of the color client— whether it’s a real person in the salon or a supermodel on the set. Says Sue, “Every head is a canvas on which a work of art can be created. I love to challenge myself and my students to keep searching for ways to be more creative and to produce innovative hair color.”