A plane powered with jet fuel or a plane powered by tweets. Which is faster? That’s a question British Airways aims to solve with its #RaceThePlane campaign. A virtual plane gains miles when Twitter users tweet the #RaceThePlane hashtag. The more tweets the more likely the virtual plane will beat an in-flight British Airways Dreamliner. To entice Twitter action, five lucky tweeters win a trip. Race the Plane—via British Airways

And finally…

A recent study by China’s Beihang University found that anger on the country’s version of Twitter spread faster than other emotions. In the study, an angry post would affect three posts removed from the original. Joy, disgust and sadness, on the other hand, had significantly less impact. That just reinforces the need for good social media customer service. Study Finds That Anger Spreads Further Than Joy on Social Networks—via Engadget