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Under the motto of “fit for the future”, the realignment of the sales organisation in Germany was completed at the beginning of 2019. The sales activities of the previous six dealerships and of Liebherr-Hausgeräte Ochsenhausen GmbH have been combined and merged into the newly established Liebherr-Hausgeräte Vertriebs- und Service GmbH based in Neu-Ulm, Germany.

Half a year after the realignment Steffen Nagel, Managing Director Resort Sales & Marketing at Liebherr-Hausgeräte GmbH draws a positive conclusion. "The company, which has been operating since 1st January 2019, ensures that we are even more strongly oriented to the needs of customers. With this step, we are repositioning ourselves for future dynamic market requirements. Already in the first month the team set value-adding impulses and faces exciting tasks, which we will tackle and complete over the next few months with great drive and with an open mind,” says Steffen Nagel. “Our long-standing and trusted business associates, in particular, can depend on this. This is because the consistent development of added-value orientated marketing plays a key role here.”

For Liebherr as a premium brand of refrigerators and freezer, the focus in establishing the new Liebherr-Hausgeräte company was also on enhancing the interaction with specialist trading partners. “That’s because it is only by joining forces that we can get to know our customers even better, enabling us to fulfil the highest customer expectations optimally and to offer tangible added value. For us, looking at things from the customer’s perspective is an inspiration and success factor which gives us a direct opportunity to stand out from the competition,” continues Steffen Nagel.

A further milestone in the realignment is the new modern office building in the Science Park in Ulm. Completion planned for the second half of 2020. The location in Ulm and proximity to its universities and colleges offers Liebherr the very best conditions for continuing to attract highly qualified and talented individuals with ideas for today and the future. This applies equally to the global digitalisation team, which will also be housed in this building.

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