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The Community has created another humorous TV spot for Constellation Brands’ Victoria beer. Although Victoria stands as Mexico’s oldest...

The Community has created another humorous TV spot for Constellation Brands’ Victoria beer.

Although Victoria stands as Mexico’s oldest beer brand, Constellation Brands recently brought Victoria to the U.S. in 2010. Throughout this time, there had never been any advertising support for the brand. Things changed when Constellation Brands tapped the community to introduce the iconic beer brand to U.S. audiences in 2016.

In its second U.S. marketing campaign for Victoria, the community builds on the “proudly Mexican” ethos it created for the beer brand. The spot, Weather Girl, features a group of friends crowded around a laptop as they watch Mexico’s weather report. Another member of their group, Gregorio (the gringo who loves all things Mexican), enters the room carrying three bottles of Victoria beer and immediately becomes enthralled with the onscreen weather girl, Yanet. A tongue-in-cheek dream sequence ensues, as Gregorio imagines a whirlwind romance with Yanet and even gets a tattoo that says “Yanet te hamo” (instead of “amo”). Gregorio’s friends eventually snap him out of his daydream while he echoes “Mexico really has everything.”