Tears and Beer- Twitter Scores During #BRAvsGER

The world is still processing the most unexpected turnout in World Cup history. The World Cup semi-final match between Brazil and Germany provoked the most tweeted conversation ever during a 90-minute match with a record-breaking 35.6 million tweets. The previous record was 24.9 million tweets from this past season’s Super Bowl. While the São Paulo stadium erupted with emotion as Brazil fans shed tears of heartache, fans on Twitter joined in globally on the surprising blowout.

Being the social media geeks that we are, we obviously used Zoomph to process the Twitter data however we thought this would be a great opportunity to use our latest Zoomph feature, sentiment analysis.

They say the first goal of any soccer game can determine the mood of the rest of match. Judging by the emotional sentiment we collected, we can attest, not only did the first goal (by Germany) create a spike in negative sentiment; it was the peak in negativity of the conversation, which carried throughout the entire match.

Goals 2, 3, 4 and 5 proved stagnant negative defeat on Twitter. As if the game couldn’t be any wilder, Germany put in two more goals in the second half, resulting in an increase of agitated Portuguese tweets. With only extra time on the clock left, Brazil was able to score their first goal at 90’ and diminish the possibility of a shutout. Positive sentiment was reflected as Brazilian fans held on to a glimmer of hope as shown by the increase of positive tweets below.

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