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What is an ethnic market? An ethnic market is a group of consumers that share a common cultural background: race, color, national origin, religion, or language. It is many different markets!

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Three market segments 31% of American population is considered ethnic. First generation Second generation Mainstream shoppers

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Second generation ethnic consumers Dietary habits change as ethnic populations assimilate into the U.S. culture. Second generation ethnic customers demand more ready-made ethnic foods. Organic and green movements are crossing over into the ethnic markets.

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American Muslims http://www.allied-media.com/AM 8 million Muslims in the United States; another 1 million in Canada. Annual growth rate is 6% (vs. 0.9% for U.S.) Same size community as Hispanics 25 years ago.

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American Muslims http://www.allied-media.com/AM American Muslims are younger. 67% of adult Muslims are < 40 years of age. 67% of U.S. adult population is > 40 years of age.

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American Muslims http://www.allied-media.com/AM American Muslims are well-educated. 67% of American Muslims have a Bachelors degree or higher. 44% of Americans have a Bachelors degree or higher. 1 in 10 American Muslim households has a medical doctor.

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American Muslims http://www.allied-media.com/AM American Muslims are affluent. 66% of American Muslims households earn over $50,000/year 26% of American Muslims households earn over $100,000/year U.S. average income is $42,158

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Aqeeqah Give thanks to God for the birth of a child. Baby-naming ceremony. Childs head is shaved 7 days after birth. Slaughter one or two sheep and invite relatives and friends to a meal or distribute the meat to relatives, friends, and the poor. Sacrificed by father.

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Halal Arabic word meaning permissible or lawful. Term applies to all facets to life, but (in the West) used mostly to describe food. No pork No alcohol No blood or blood products Proper slaughter method Some similarities with Kosher (Jewish ritual slaughter).

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Halal slaughter Slaughter should be done by a trained Muslim. Slaughter is by means of a sharp knife. Throat, windpipe, and jugular veins are cut. Slaughter of an unconscious (stunned) animal is prohibited. Animal must be slaughtered in the name of God (Allah). Animal should be held upright before and during slaughter. Blood should be totally drained. Considered humane, but exempt from Humane Slaughter Law.

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Hispanic-American Market http://www.allied-media.com/Hispanic%20Market/index.html Fastest growing minority group. 49% live in Texas or California. The Latin wave is bigger than the baby boomer generation. 76 percent increase in buying power since 1990.

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Hispanic-American Market http://www.allied-media.com/Hispanic%20Market/index.html Subcultures from over 20 different countries in Central and South America, the Caribbean and Spain. Majority of Mexican heritage (67%). Common link is the Spanish language.

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Hispanic-American Market http://www.allied-media.com/Hispanic%20Market/index.html Hispanic Americans are younger. Average Hispanic-American is 26 years old. Average American is 33 years old. Hispanic-American households are bigger. Average Hispanic-American household has 3.6 people. Average American household has 2.5 people.

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Hispanic-American Market http://www.allied-media.com/Hispanic%20Market/index.html More likely to cook from scratch. Twice as likely to use spices and seasonings. Prefer fresh ingredients. Spend more money on food. Eat at home more. Have a greater preference for sheep and goat meat in their diet.

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The ethnic markets Identify a target market. Find out what they want, when they want it, and how they want it processed. Put your pencil to paper and determine if you can raise and process livestock profitably to meet their demand. Do it!

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On-farm slaughter USDA allows exemption for on-farm slaughter by the owner of the livestock. On-farm slaughter is allowed for meat that will be consumed by the owner (or owners) or given to their workers or non-paying guests. Most states restate USDA regulations or impose more stringent regulations. http://newfarm.rodaleinstitute.org/features/2006/1006/onfarm/miller.shtml

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Custom-exempt Slaughter for owner of live animal. Producer sells live animal. Exempt from USDA inspection. Inspection focuses on facilities, not product. Meat must be stamped not for resale.

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State-inspected 27 states operate meat and poultry inspection programs. Not Washington state Programs must at least equal to federal inspection program. State-inspected meat is prohibited from interstate movement.

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A scarcity of USDA plants Federally inspected plants are disappearing. Most are small plants or businesses. Big abattoirs are consolidating. Many small ruminant producers are located far from USDA abattoirs. There is a growing demand for local product that is humanely produced and processed. http://www.fsis.usda.gov/Regulations_&_Policies/Meat_Poultry_Egg_Inspection_Directory/index.asp

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Marketing options - live animals To a sale barn local, regional (terminal) To a middleman broker, dealer, buying station, live market To a processor Through a marketing co-op On-farm sales Customer takes On farm slaughter by customer Custom slaughter for customer income per animal, labor

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Public auction barns stockyards, livestock auctions Consider the holidays Put your livestock in the market one week before the holiday. Sell when reported prices are low. Do not castrate or dock unless you have to. Do not sell poor animals. Desired market weights and conditions vary. Dont sell overly fat or thin animals. Make sure your livestock and fed and properly cared for. http://www.sheepandgoat.com/articles/sellingatauctions.html