Brainstorming Is Dead and A Total Time Suck
Why Adhesive re-vamped our creative process.
Our creative sessions appear to resemble closing arguments in court rather than spitballing ideas on a whiteboard.
If we travel back 10 years ago, you'd see a swarm of scribbles on a glass board that was just an 1/8 inch off that just bothered us all but we were just too busy producing creative gold to care. We were teaming...