'Net Features : yahoo search marketinghttp://www.websitemagazine.com/content/blogs/posts/archive/tags/yahoo+search+marketing/default.aspxTags: yahoo search marketingenCommunityServer 2008 SP2 (Build: 31104.93)Yahoo! Ads; Scheduling, Demographics, Better GEOhttp://www.websitemagazine.com/content/blogs/posts/archive/2009/03/17/yahoo-ads-scheduling-demographics-better-geo.aspxTue, 17 Mar 2009 14:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:7793Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=7793http://www.websitemagazine.com/content/blogs/posts/archive/2009/03/17/yahoo-ads-scheduling-demographics-better-geo.aspx#comments<hr />
<p>Not to be outdone by Google&#39;s foray into behavioral advertising, Yahoo! too is now enabling advertisers to target audiences with a lot more control with demographic targeting, ad scheduling (dayparting) and enhanced ZIP-level geo-targeting at both the ad group level and the campaign level. <br /><br />Yahoo!&#39;s demographic targeting uses a concept called bid adjustments, which let advertisers set a premium bid for the categories that are worth more to you without losing other traffic volume. <br /><br />The new ad scheduling feature (not sure why this wasn&#39;t available before) enables advertisers to schedule ads to be shown according to users&rsquo; time zones or according to the advertiser&#39;s time zone (an excellent feature if you have call center hours you must adhere to). Ad scheduling works in both Sponsored Search and Content Match. <br /><br />The enhanced ZIP-level geo-targeting gives advertisers the ability to mix and match geo-targeting setting at different levels within the same campaign or ad group. A dynamic mapping feature will let advertisers select individual ZIP codes and the ZIP codes surrounding them.</p>
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