Crisis management course is dedicated to all students, but in particular to those, who intend to be crisis leaders in their professional life.

It is organized within 10 modules:

Module 1 – Meaning of Corporate Crisis

Module 2 – Causes of Corporate Crises

Module 3 – Early Warning Signs of Crises

Module 4 - Diagnosis of an Economic Situation of a Distressed Company

Module 5 - Corporate Turnaround Stages

Module 6 - Crisis Stabilization

Module 7 - Construction of a Business Recovery Plan

Module 8 - Organizational Changes and Improvement of Key Processes

Module 9 - Leadership in Times of Crisis

Module 10 - Communication in Crisis Management

Learning outcomes:

Knowledge

Due to this course students will learn how to recognize potential threats to a business activity and how to respond them in an appropriate way and just in time. Therefore, attention will be focused on identification early warning signs of crisis and diagnosis of current economic situation of an organization.

Students will learn how to prepare a business recovery plan and what recovery strategies should be applied in particular crisis situation.

The course will introduce a topic of crisis communication. Students will be familiar with different communication strategies. They will know how to prepare a crisis message and shape relations with stakeholders and media during a crisis situation.

Finally, the course will explain a sense of leadership and determine duties of a turnaround leader.

The course develops competences required for controllers and auditors of enterprises in assessing economic situation of a company and detecting symptoms of financial problems. Moreover will learn how to communicate and behave in crisis situation.

11.. The triad model of management (The Japanese and Chinese model of management)

12.American way of management

13. Euromanagement

14.Global leadership

Learning outcomes:

a)to learn the major approaches multinational corporations (MNC) take to the staffing of their international operations and how this affects domestic staffing. This includes the design of strategic international human resource management systems.

b) to learn how MNCs effectively manage their international labor force, given their approach to IHRM. This includes learning about the management of expatriates, local managers and third country nationals; learning how managers must adapt their management approaches when managing across cultures; learning how to both integrate and differentiate management approaches across the various overseas affiliates.

c) to learn how the particular HRM issues can be effectively handled within international joint ventures, particularly with regard to the aspect of effective cross-cultural team management.

Social programs and campaigns – cases (different issues, different targets, different creations)

Learning outcomes:

Knowledge: key terms and concepts connected with social marketing; knowledge of the social marketing planning process

Skills: students learn how to change social behaviour using marketing concepts, frameworks and techniques; they acquire skills necessary to understand, plan, conduct social marketing programs and campaigns.

Attitude: ability to analyze social problems and suggesting ways of solving them through marketing activities, ability to work in groups (cooperation in planning and creative processes)

Hastings G.: Social Marketing. Why should the devil have all the best tunes? Elsevier/ Butterworth-Heinemann 2007

Andreasen A.R.: Marketing Social Change.Jossey-Bass 1995

Faculty:

Management, marketing

czy przedmiot jest kopią przedmiotu prowadzonego na UE?

NIE*

Title:

Strategic Management

Lecture hours:

Lectures 30 hours – e-learning (min 10 hours)

Study period:

Winter/summer semester

Level:

specialized

Location:

Wroclaw

Examination:

Written exam

Language:

English

Prerequisites:

Basics of management, Macroeconomics, microeconomics

Course content:

The module aims to provide participants with both a theoretical and practical understanding of how corporate strategy can be formulated in the light of environmental and internal conditions and requirements. More specifically, the module equips participants with a framework for understanding corporate strategy as an interdisciplinary activity within the context of a competitive market economy, leading to corporate decision-making.
teaching methods: lectures+workshops

Learning outcomes:

Knowledge

Bringing together the knowledge that you learned from other business modules, this module intends to provide you with an integrated view of business strategy. At the end of this module the successful student should be able to:

1. Recognize and explain the reasons why companies become more or less successful

2. Appreciate the strategic framework for analyzing and developing business strategy

3. Analyze the interactions between business and its environment

4. Critically evaluate different views with regard to the corporate social responsibility of business

5. Assess the choices of location and the means for market entry

6. Identify and analyze key issues faced by various business functions and types of firms when they intend to compete internationally.

Skills

Most skills that you learn from this module are transferable, which will not only help you improve your study performance but also enhance your competitiveness in your later career. At the end of this module, the successful student should be able to demonstrate the ability:

1. to assess the environment in which business operates or will operate in

2. to select appropriate methods for expansion

3. to identify and analyze data for relevant decisions

4. to present and communicate the results of research and analysis

5. to work effectively in a team
Competences:

To develop ability to integrate the important societal dimensions of diversity, environmental concerns, ethics, and technological change into their thinking.

To discover sources of information for researching and evaluating product markets.

To communicate effectively about strategic issues in group discussions, oral presentations and written reports.

To pass the course, students should do two individual works: (1) Analysis of scientific text and (2) construction of own scientific text presenting an exploratory study.

Language:

English

Prerequisites:

No prerequisities

Course content:

Course Content: The construction standards of basic types of scientific texts in management (presentation of empirical research, literature review, exploratory study, general model presentation) will be presented in the way that helps students to prepare their own theses or the other scientific texts.

Method: 1. Using of the analysis standards of the main types of scientific texts in management (presentation of empirical research, literature review, exploratory study, general model presentation). 2. Using the construction standards of the scientific text in management in own text construction (exploratory study in own scientific problem elaboration).

Learning outcomes:

Students will understand the standards of the scientific text construction and will be able to construct own text in selected area.