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The ASA received 16,059 complaints relating to 14,257 online ads last year, with grievances up 41% on 2017’s figures. Complaints about TV ads clocked in at 10,773 and related to 5748 different pieces of creative.

“If we believe in the notion that advertising viewed, heard and experienced by audiences can cause people to change or affirm future buying behaviors, then we also have to assume that the opportunity for audiences to actually experience that advertising–including how long the ads were or could have been viewed–really matters.”
— Dave Morgan, CEO, founder, Simulmedia

“As we saw last week in the upfront presentations, the broadcast networks are far from done. They showed they are still major players, still the favorite of the big mass advertisers - the people who throw around billions.”—Harry Jessell, editor, TVNewsCheck