It's unclear who might have signed off on the ad and who might have decided it needed to come down. Apple didn't respond to two requests for comment. Neither did the show's producers Propagate Content.

More Technically Incorrect

"Not my quote, not my ad. It was posted without my approval," he told me.

Kemendo said the episode highlights how he, like others in tech and across all professions, is doing his best to support his family and strike work-life balance.

He added that no one from the show even told him they were running the ad. "I mean, I literally got all this after walking my kids home from school all week."

It's understandable that some might be riled by one of the largest issues in the tech business -- the idea that you should give up everything in your life in order to help people design their houses better or to become the next Uber.

Then again, Apple has always given the impression of being a work-first, other stuff-later company.

Kemendo told me it was hard having to be away from his kids. In his former military career he was deployed to Iraq for six months, just 10 days after his first daughter was born. He said he also spent four months in California raising money for Pair (he's based in Washington, DC).

On Friday evening, he told me he was making his kids dinner.

Pathetic… even Apple is promoting workaholism now. Check out this ad for their Planet Of The Apps show. pic.twitter.com/PKn30pWWgn