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Tenor

Take your conversations to the next level with one of the coolest GIF keyboards out there.

About the app

The Tenor GIF Keyboard app allows users to choose from millions of GIFs and sends them right off via their keyboards. Tenor’s keyboard lets users copy and paste a wide range of images and videos directly into conversations via text, tweet, email and Facebook.

Challenge

First things first, we had to turn the great deal of video content we had on hand into a fully functioning GIF format. Wishing to make this app as appealing as possible socially, we put a lot of work into integrating the social media options for sharing the content.

There was also the messenger reply flow of the app we had to take care of. One of the major business goals was to make the Tenor GIF Keyboard app as interactive as possible, giving the user multiple, useful ways to have fun with the app. So we worked on a screen recording feature. How cool is it that you can record your own GIFs?

“When you need strong engagement in your app, having a great UX and proper solutions for implementation is essential. Tapptitude managed to not only understand our specific challenges, but also applied their great mobile development expertise to create a fantastic product for us. We'd definitely recommend this team for anything mobile.“

Peter Huang | CTO, Tenor

Solutions

A complex social media integration of the app was a must. The GIF Keyboard app is perfectly compatible with chat apps such as Facebook Messenger, and just a tap away. The app can be launched by typing in “#” or adding the “.gif” extension to a keyword – the app will deliver all suitable content in no time.

The integration of the messenger reply flow is not only helpful to the user, but also a great way to popularise the app itself. Since the app is working with lots of data, we had to pay particular attention to its performance & memory efficiency.