MS Dhoni, Ajay Devgn and Mithali Raj urge people to overcome their fears

Mid-day – Ajay Devgn and Mahendra Singh Dhoni
Bollywood actor Ajay Devgn and former skipper Mahendra Singh Dhoni have joined hands for a campaign titled ‘Burn your Fears with which they are urging people to overcome their fears and take the first step towards making their dreams come true.

Summary

Ajay Devgn and Mahendra Singh DhoniBollywood actor Ajay Devgn and former skipper Mahendra Singh Dhoni have joined hands for a campaign titled ‘Burn your Fears with which they are urging people to overcome their fears and take the first step towards making their dreams come true.

To mark Dussehra, Star Bharat on Monday unveiled a campaign in sync with the brand’s philosophy of ‘Bhula de darr, kuch alag kar’ and inspire the nation to be fearless, read a statement.

The celebrities have been roped in to take the campaign forward, and will be seen in a video produced and directed by Star India’s creative team in association with Leo Burnett.

It shows these icons taking the first step and revealing how they overcame their fears and fulfilled their potential and dreams.

The campaign which culminates this Dussehra will be all about burning one’s fears,” said Amit Chopra, CEO, Entertainment, Star India.