Deerfield Beach, Fla.-based Polyglass U.S.A. Inc. recently introduced its Polyglass Q Rewards program as a way of saying “thank you” to professional roofing contractors. There is no cost, no commitment and no catch. Simply purchasing eligible Polyglass products allows contractors to earn rewards points. Eligible purchases made on or after Sept. 1, 2013, will qualify. To learn more, visit .

In other news, Polyglass recently donated $25,000 to the Greater New York chapter of the American Red Cross, Washington, D.C. Serving Long Island and Metro NY North chapters, which encompass 13.5 million people, the Greater New York chapter continues to assist those who were affected by Sandy.

“We are thrilled we can contribute to the region affected by Sandy,” comments Scott Lelling, Polyglass’ senior manager of strategic marketing. “There is still a need to assist these communities in rebuilding and we hope to continue our participation in that process.”

Westminster, Colo.-based Accurence Inc., a company that merges inspection, pricing and CAD imaging into a single, automated solution for the roofing industry, will provide its ScopeAssist tool to Wayne, N.J.-based GAF Master Elite and Certified contractors. The exclusive alliance will help contractors deliver roofing estimates with greater accuracy and detail to retail and disaster-recovery consumers. With ScopeAssist, contractors can take aerial CAD images and Xactimate pricing and combine them into one mobile device-enabled solution.

“We are thrilled to be working with GAF. Their contractors are some of the best in the industry and ScopeAssist will give them a distinct competitive advantage by delivering fast and accurate estimates to insurance companies and the mutual customers they serve,” states L.C. Nussbeck, vice president of sales, Accurence.

South Bend, Ind.-based Inovateus Solar LLC, a worldwide installer of commercial and industrial solar-power systems, has embarked on a rooftop solar array project on Bossier City, La.-based McElroy Metal’s Peachtree City, Ga., manufacturing location. The project is part of the Medium Scale Georgia Power Advanced Solar Initiative Program. Construction on the facility’s roof and a parking lot canopy began Sept. 29. The 500 kW array is scheduled to be commissioned before Christmas.

“It is the largest solar installation for a metal roofing manufacturer,” states Inovateus Solar Project Manager Peter Rienks. “McElroy is really stepping up to the plate to incorporate renewables into their product offering.”

McElroy has 12 manufacturing facilities across the U.S. Through its partnership with Inovateus Solar, McElroy now manufactures ready-to-install solar panels fully integrated into steel-panel systems and offers solar kits with the company’s metal roofs.

McElroy Metal President Ian McElroy says: “We are very excited to be installing a half-megawatt photovoltaic system on our Peachtree City facility. The existing metal roof is over 34 years old and consists of galvanized R panel. We will be retrofitting with our 238T symmetrical standing-seam system, which provides an excellent metal-over-metal reroof solution. And, since we were installing a new roof, we decided to explore adding solar. With the help of our solar partner, Inovateus Solar, we were able to put together a plan that made financial sense.”

Mule-Hide Products has launched its newly redesigned website, mulehide.com, which makes it easier for contractors, architects, building owners, facility managers, modular manufacturers/dealers, and distributors to find the product and system information they need. It also offers a variety of user-friendly tools designed to help warranty-eligible contractors manage their Mule-Hide-warranted jobs.

Indianapolis-based GenFlex unveiled a new look and messaging recently. With an updated logo, revised color scheme and redesigned trade-show booth, GenFlex rolled out its new brand reminding roofing contractors that GenFlex is a partner to help build their businesses. The new branding also incorporates the tagline, “Above all.”

“We will always stay true to the essence of the GenFlex brand, built on quality products and superior customer support,” says Eric Ziemba, general manager, GenFlex. “We’ve just adopted a more contemporary look and ‘attitude’ for our brand, which we think will resonate with our customers.”

GenFlex has been at the forefront of roofing products and technologies since 1981. More than 1 billion square feet of GenFlex TPO and EPDM membranes have been installed across the country, protecting a wide range of properties from commercial buildings and retail facilities to hospitals, schools and other institutions.

DBS Inc. recently hired Wendy Sellers to represent its portfolio of building envelope solutions throughout the Eastern U.S.

DBS Inc. recently hired Wendy Sellers to represent its portfolio of building envelope solutions throughout the Eastern U.S. Sellers has 15 years’ experience in the construction and construction materials industries, including seven years developing and managing her own design-build construction organization. She will sell integrated suites of waterproofing materials for commercial building envelopes and represent DBS’ comprehensive selection of engineering, design and long-term support services.

Keith Rozolis has been named president of building products distributor ABC Supply Co. Inc.

Keith Rozolis has been named president of building products distributor ABC Supply Co. Inc. Rozolis, who has been with ABC Supply for 14 years, had been the company’s executive vice president and chief operating officer. He continues in his role as chief operating officer. Rozolis’ day-to-day responsibilities include leading ABC Supply’s branch and manufacturing operations, its marketing and merchandising groups and its divisional companies.

Valley Forge, Pa.-based CertainTeed introduces Brand Your Roof, a marketing program that allows distributors and contractors to add their company logo to roofing underlayment, essentially doing double-duty by turning a current roofing project into a personalized billboard for motorists driving by.

Brand Your Roof allows company logos and contact information to be printed in up to three colors within a 24- by 42-inch area and repeated across a DiamondDeck underlayment 10-square roll, which is 48-inches wide by 250-feet long. DiamondDeck is a synthetic, scrim-reinforced, polymer-based roof underlayment that can be used beneath shingle, shake, metal or slate roofing.

IKO has launched its own channel on the world’s most popular video sharing site, YouTube. According to Director of Marketing, Carol Perkins, IKO has been hard at work on a multi-level marketing program. It’s designed to keep pace with the rapidly changing needs of the company’s consumer, contractor and distributor markets, as well as with current and quickly evolving technology.

“Phase One was to revamp our corporate website to be more interactive and accessible on the go,” she explains. “Now that our new site is up and running, Phase Two–the launch of IKORoof, our proprietary YouTube channel–will become a stand-alone resource, as well as an enhancement to the new website. There’s tremendous synergy to be gained between the two. Embedding videos on our site creates a more interactive experience for our visitors. Homeowners and contractors will find a growing library of instructional videos in English and French on topics ranging from the anatomy of a roofing system to how roofing professionals can grow their businesses. Google loves video, too, so doing this makes sense in terms of search engine optimization. IKO’s YouTube channel can direct viewers back to our website for further information to locate a contractor or distributor.”

IKO is not producing the videos exclusively; contractors and homeowners will be able to upload and share theirs, as well. Such videos might include customer testimonials or business success tips that roofing pros would like to share. “Video is one of the most effective ways that people digest new information. Having our own YouTube channel will give both consumers and contractors the opportunity to learn from a global leader. Our videos will reinforce our credibility as a reputable, responsible company people can come to know, like and trust,” Perkins says.

Visitors to the IKORoof channel on YouTube will be able to share the videos with others on the most popular social media platforms.

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January/February 2018

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About Roofing

Roofing is a national publication that unravels, investigates and analyzes how to properly design, install and maintain a roof system. Through the voices of professionals in the field, Roofing’s editorial provides a unique perspective.