1. Logo and Headlines;
2. Provide branding consistency around all your advertisement materials
and through website;
3. Making the product/service central and clear to the site;
4. Clear and simple navigation and clear 'Contact us' area throughout
the site;
5. Use the proper color schema, drawings and pictures;
6. Help your site to be properly indexed by major search engines;
7. Easy site maintenance content;
8. Static or dynamic content that can be directly administered by you.