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Today’s iMac has come a long way from the first 15-inch iMac. Take one look and you’ll see just how far. A 21.5- or 27-inch display with edge-to-edge glass covers nearly the entire front of the enclosure. When all you see is the display, nothing gets between you and what’s onscreen. Movies, TV shows, FaceTime HD video calls, websites, photos - everything looks stunning on the widescreen 16:9 iMac display.

LED backlighting.

The more pixels a display has, the more light those pixels need to achieve the best picture possible. And that’s exactly what the LED backlighting in iMac does: It pushes light through each pixel with remarkable brightness and efficiency. Because the LED backlight doesn’t take up much space, the iMac enclosure stays thin - even with all the high-performance components inside.

High resolution.

The 21.5-inch iMac features 1920-by-1080 HD resolution. Apple engineers could simply have stretched that resolution up and out for the 27-inch iMac. Instead, they took the display well beyond HD with 2560-by-1440 resolution. That’s 78 percent more pixels than the 21.5-inch iMac display.

All-in-one simplicity.

Evolution of iMac.

It was a great idea then, and it’s a great idea now. The all-in-one design of the first flat-panel iMac cleaned up the desktop. It put everything you need - display, processor, graphics card, hard drive, optical drive, memory, and more - inside one simple enclosure. Today, iMac is the gold standard for an all-in-one desktop computer.

Seamless enclosure.

While you’ll find a collection of ports on the back of iMac, you won’t find much else. A seamless, precision-forged enclosure makes the back one continuous aluminum surface. And there’s only one cord: the power cord.

Cool, quiet components.

The widescreen iMac display allows more room to separate the two hottest components, the CPU and the GPU. This keeps things cool inside the iMac enclosure. Apple engineers also implemented an intelligent control system that monitors temperatures and delivers just the right amount of airflow to critical components. And the three fans inside iMac have been tuned to be ultraquiet, so you hardly know it’s on.*

A tidier desktop.

iMac comes with a wireless keyboard and either a Magic Mouse or a Magic Trackpad - your choice. With Magic Mouse, you get a mouse unlike any other. Its smooth, seamless design lets you control everything with simple gestures. But if you’re all gestures all the time, then opt for Magic Trackpad. Its touch-friendly all-glass surface gives you plenty of room to scroll, swipe, pinch, and rotate to your fingers’ content. When you purchase your new iMac from the Apple Online Store, you have the option to replace the included Magic Mouse with the Magic Trackpad at no extra cost.

Details that matter.

Edge-to-edge glass.

The glass that surrounds the LED-backlit display wraps around the edge of the aluminum enclosure.

Tapered pedestal.

Another victory over clutter, the finely tapered pedestal practically disappears on the desktop.

Full brightness with no waiting. That’s the advantage of the LED-backlit iMac display. Unlike displays that take time to warm up before they reach maximum brightness, an LED-backlit display is instantly on and uniformly bright. LED backlighting also lets you finely tune the iMac display to suit the ambient light in even the dimmest room.

More pixels. Better picture.

The 21.5-inch iMac features 1920-by-1080 resolution. The 27-inch iMac boasts even greater resolution of 2560-by-1440. That’s a whopping 78 percent more pixels than the 21.5-inch model. And more pixels mean images look crisp and true to life. A 1000:1 contrast ratio gives you more vibrant colors and blacker blacks. All in a 16:9 aspect ratio - the same as an HDTV.

Stunning from every angle.

The iMac display looks great from any seat in the house, thanks to a premium display technology called in-plane switching (IPS). IPS gives you a bright picture with excellent color - even if you’re viewing the display from the side.

Next-generation quad-core Intel processors.

Powered by quad-core processors, the new iMac is our fastest yet - up to 70 percent faster than the previous generation.1 Every model in the lineup comes standard with the latest Intel Core i5 quad-core processor. You even have the option to configure the 21.5- or 27-inch iMac with the Intel Core i7, the fastest quad-core processor available. But why stop there? Add up to 16GB of DDR3 memory and an ultrafast 256GB solid-state drive,2 and you’ve got an all-in-one that can handle just about anything. Learn more about processor performance

All-new advanced AMD Radeon HD graphics.

With advanced AMD Radeon HD graphics processors across the line, iMac performs even better than before - up to three times better, in fact.1 So you see more frames per second in 3D games, and you can edit HD home videos with more speed and responsiveness than you ever thought possible.

*** Thunderbolt. ***

The fastest, most versatile I/O in a desktop.

Ultrafast and ultraflexible, the Thunderbolt port features two 10-Gbps data channels for data transfer that’s up to 12 times faster than FireWire 800 and up to 20 times faster than USB 2.0. And it offers unprecedented expansion capabilities for a new generation of high-performance peripherals. The new 27-inch iMac gives you not just one but two Thunderbolt ports. So in an instant, iMac can go from a family computer to a filmmaker’s dream machine.

The new FaceTime HD camera.

The better to see you with.

Get more of your friends in the picture with crisp, widescreen HD video. The new FaceTime HD camera lets you make FaceTime video calls in 720p resolution. The picture is so clear, it will look and feel almost like you’re in the same room. Make HD calls from one new iMac to another or to a new MacBook Pro. You can also make video calls to other Intel-based Mac computers, iPad 2, iPhone 4, or the latest iPod touch.

Magic Mouse or Magic Trackpad. Multi-Touch by choice.

Now you can choose the perfect cord-free setup. When you buy your new iMac from the Apple Online Store, you have the option to swap Magic Mouse for Magic Trackpad at no extra cost. With Magic Mouse, you can perform simple gestures across its smooth, seamless top shell. Scroll in any direction with one finger, swipe through web pages and photos with two, and click and double-click anywhere. For full gesture support, opt for Magic Trackpad. Made with a touch-friendly all-glass surface, Magic Trackpad is the largest Multi-Touch trackpad made by Apple. So there’s plenty of room for scrolling, swiping, pinching, rotating, and then some.

It’s very well connected.

Thunderbolt

The new Thunderbolt port lets you daisy-chain as many as six devices plus an additional display. So with just one port you can create the ultimate do-anything desktop. If you choose the new 27-inch iMac, a second Thunderbolt port lets you expand even more. And since Thunderbolt is based on DisplayPort technology, you can plug any Mini DisplayPort display right into the Thunderbolt port.

The latest 802.11n wireless technology in iMac makes it effortless to connect to a Wi-Fi network.4 iMac automatically finds available networks and lets you join them with a click. Bluetooth wireless technology is also built in, so you can use your favorite wireless accessories right out of the box.

SDXC

Transfer photos and videos to your iMac as fast as you take them. The built-in SDXC card slot supports SD and SDHC cards with capacities up to 2TB. Just insert your camera’s memory card and import your photos to iPhoto.

It’s like having your own team of experts.

Every new Mac comes with professional advice, award-winning service and support, and a world of online resources.

Support from AppleCare.

A Mac includes 90 days of free telephone technical support and a one-year limited warranty. If you purchase the AppleCare Protection Plan, you can extend that coverage to three years from the original purchase date of your Mac.

Support from the Apple Retail Store.

You can always get expert advice at the Genius Bar in any Apple Retail Store. And even better, when you buy a new Mac directly from Apple you can sign up for One to One. A personal trainer will get you set up, teach you the basics in face-to-face sessions, and help you with your projects.

Online tutorials at Apple.com.

You can find everything you need to know about a Mac online at Apple.com. Watch video tutorials on iPhoto, iMovie, GarageBand, Mac OS X, accessing Wi-Fi networks, and more. Learn great Mac tricks and tips. And find out how to get the most out of your Mac.

The new iMac features nearly twice the processing speed, advanced graphics, and ultrafast Thunderbolt I/O. You don’t usually find something this fast and sleek on a desk.

New Intel Core i5 and i7 processors.

Up to 1.7x faster at the core.

New quad-core Intel Core i5 processors are standard on the new iMac. Choose a 21.5-inch iMac with a 2.5GHz or 2.7GHz quad-core Intel Core i5. Or expand your view with a 27-inch iMac featuring a 2.7GHz or 3.1GHz quad-core Intel Core i5. You can even configure iMac with the fastest quad-core processor available - the Intel Core i7. All models use Intel’s recently refined chipsets. That means the new iMac performs nearly twice as fast as the previous generation,1 adding a new dimension of speed to everything you do. And since Mac OS X is designed to take advantage of each core, it captures every last bit of performance from the processor.

Turbo Boost 2.0.

Say you’re using a processor-intensive application like Aperture 3 or Final Cut Pro that benefits from extra power. Turbo Boost 2.0 automatically increases the speed of the active cores - up to 3.8GHz. And by shifting core frequency in small increments, Turbo Boost allows the processor to manage performance without sacrificing efficiency. All this takes place behind the scenes, so your work (or play) goes smoother and faster.

Faster single-chip microarchitecture.

Watching a movie, updating your blog, editing photos. Tasks like these require data to travel from place to place. The latest Intel Core architecture puts the processor, cache, memory controller, and graphics engine on a single chip. Since data doesn’t have as far to travel, you get faster performance and greater efficiency.

Integrated memory controller.

With faster access to memory, each core gets right to work on your data, rather than waiting for it to arrive. That’s why Intel Core architecture uses an integrated memory controller to connect fast 1333MHz memory directly to the processor. Together with up to 8MB of shared L3 cache, that helps your applications run at peak performance.

Advanced AMD Radeon HD graphics.

When you need performance for things like playing 3D games, editing HD video, or running design software, the discrete AMD Radeon HD graphics in iMac go to work. You see more frames per second and experience better responsiveness. With the AMD Radeon HD 6970M, the top-of-the-line 27-inch iMac offers the best graphics of any all-in-one. But no matter which iMac you choose, you’re guaranteed superior graphics performance. With up to 2GB of dedicated GDDR5 video memory, these processors provide up to 3x faster performance than the previous generation.2

Thunderbolt.

Data transfer is now lightning fast.

Thunderbolt technology has arrived - and Apple computers are the first to have it. With one tiny port, you get lightning-fast transfer speeds and huge expansion capabilities. Two 10-Gbps data channels per port mean you can transfer data up to 12 times faster than with FireWire 800. And don’t worry about a single drive or peripheral tying up the Thunderbolt port: You can daisy-chain as many as six devices plus a display. The 27-inch iMac includes a second Thunderbolt port for even more expansion possibilities. Connect up to six more devices or a display or two.

Mac OS X. The world’s most advanced operating system.

At the heart of every iMac - and every Mac - is Mac OS X, an operating system custom made for the Intel multicore processors and advanced graphics inside. Mac OS X comes with all the apps you need to do the everyday things - send and receive email, browse the web, edit and share photos, and more - the moment you turn on your iMac. And Mac OS X does something else that’s pretty remarkable: It backs up your data for you automatically, thanks to an app called Time Machine. Time Machine backs up your entire system to your external hard drive or Time Capsule. It keeps a spare copy of every file, and it remembers how your system looked on any given day. So you can revisit your Mac as it appeared in the past. Learn more about Mac OS X

Mail makes it easy to manage all your email accounts from a single inbox.

Mail

Address Book

iCal

Time Machine

One thing a Mac doesn’t do: Get PC viruses.

Trojan horses, worms, email viruses. The digital world can be a scary place. Thankfully, a Mac isn’t susceptible to the thousands of viruses plaguing Windows-based computers. Mac OS X comes with built-in defenses that keep you safe, without any work on your part. And when a potential security threat arises, Apple responds quickly by providing software updates and security enhancements you can download automatically and install with a click.

Mac security features.

A Mac takes strong measures to keep your digital world as safe as possible.

Defense against viruses and malware

Download alerts

Automatic security updates

Parental controls

Antiphishing alerts

Password Assistant

The Mac App Store.

A thousand more reasons to love a Mac.

More than a thousand Mac apps are a click away at the Mac App Store. Find the ones you want and simply click to download and install. No more boxes. No more disks. No more hassle. You can browse apps by category or search for something specific. And you can easily keep your apps up to date, because your Mac will let you know when updates are available. Learn more about the Mac App Store

FaceTime. Now making HD video calls.

iMac comes with the new FaceTime HD camera and easy-to-use FaceTime for Mac software. Just click to make HD video calls to another new iMac or new MacBook Pro. You can also make video calls to other Intel-based Mac computers, iPad 2, iPhone 4, or the latest iPod touch.* FaceTime automatically displays your contacts from Address Book, so you don’t have to build a buddy list. And calls ring through to your Mac even when you don’t have the FaceTime app open. Learn more about FaceTime for Mac

iPhoto, iMovie, GarageBand. All part of iLife ’11.

And all part of every new Mac.

With iLife ’11, you’ll do more with photos, movies, and music than you ever thought possible. iPhoto lets you browse, edit, and share your photos with full-screen views. iMovie turns your home videos into epic movie trailers. And GarageBand gives you everything you need to make a great-sounding song - including tools for keeping your song in perfect rhythm and guitar and piano lessons.

Energy Efficiency

iMac is designed to be energy efficient right out of the box. It has even earned the EPA’s ENERGY STAR qualification for its low power consumption.

Efficient power supply.

iMac includes a highly efficient power supply that reduces the amount of power wasted when bringing electricity from the wall to your computer. Lower power consumption reduces energy bills and lessens the environmental impact of greenhouse gas emissions from power plants.

Advanced power management.

Unlike a lot of Windows-based PC systems, iMac uses energy-efficient hardware components that work hand in hand with the operating system to conserve power. Mac OS X spins down hard drives and activates sleep mode on already energy-efficient LED-backlit displays. And it balances tasks across both central processors and graphics processors. Mac OS X never misses a power-saving opportunity, no matter how small. It even regulates the processor between keystrokes, reducing power between the letters you type. That’s just one of many ways Apple manages small amounts of power that add up to big savings.

ENERGY STAR qualification.

iMac meets the stringent low power requirements set by the EPA, giving it ENERGY STAR qualification. ENERGY STAR 5.2 sets significantly higher efficiency limits for power supplies and aggressive limits for the computer’s typical annual power consumption.

It’s what iMac doesn’t have that makes it more environmentally friendly. It’s free of many harmful toxins, including mercury, arsenic, BFRs, and PVC.

Fewer toxins.

The greatest environmental challenge facing the computer industry is the presence of arsenic, brominated flame retardants (BFRs), mercury, phthalates, and polyvinyl chloride (PVC) in products. Apple engineers have worked hard to eliminate BFRs and PVC from iMac circuit boards, internal and external cables, connectors, insulators, adhesives, and more.1 And they’ve eliminated many other toxins that are a common part of desktop computer manufacturing - choosing, for example, mercury-free backlighting and arsenic-free glass for the iMac display.

Through its innovative and environmentally friendly design, iMac has earned the highest rating of EPEAT Gold.2 The Electronic Product Environmental Assessment Tool, or EPEAT, evaluates the environmental impact of a product based on how recyclable it is, how much energy it uses, and how it’s designed and manufactured.

Apple’s life cycle analysis accounts for all emissions associated with our products. That includes raw material extraction, manufacturing, packaging, transportation, a three- or four-year period of use,3 and recycling. In the course of this analysis, we determined that more than 95 percent of Apple’s total greenhouse gas emissions come from the products we make.