Mazda RX Series’ Rotary Engine Was Done in by Eco-Friendly Technology

Kogai solidly confirmed that SkyActiv techology would usher in the brand’s future through the current seven-vehicle lineup.

“It’s difficult for us at present to further expand our lineup. The company is still in the process of improving its financial structure. We want to focus our limited resources on the Skyactiv products that we have today,” reasoned Kogai.

On one hand, playing it safe makes sense from a financial perspective. Mazda has been trekking across some shaky industry changes and needs to focus on its firm entries. Why not favor innovating efficient powertrains and lightweight bodies instead of flashy vanity projects?

However, the excuse feels undeniably like chasing what’s popular instead of sticking to the company’s roots. The rotary engine was what made Mazda such an acclaimed brand, but its death with the RX-8 in 2012 was interpreted as a lack of consumer interest.