Using traditional production methods, these models might have taken days to sculpt by hand and finish to the director's specifications. But with the Dimension 3D Printer, Artem, Ltd. completed the process overnight and produced an entire tray full of models for the "Back to the Start" short. (Photo: Nexus Productions)

Produced for Chipotle Mexican Grill by CAA Marketing Group and Nexus
Productions, "Back To The Start" features a stop-motion animated trip
from farm to table, punctuated by a soulful Willie Nelson cover of
Coldplay's "The Scientist," specially commissioned for the video.

The film, by filmmaker Johnny Kelly, depicts the life of a farmer as he
slowly turns his family farm into an industrial animal factory before
seeing the error of his ways and opting for a more sustainable future.
Both the film and the soundtrack were commissioned by Chipotle to
emphasize the importance of developing a sustainable food system.

London-based special effects studio Artem,
Ltd. produced the visual effects for the video, which has won praise
for its creative approach to telling Chipotle's sustainability story.
During the past five years, Artem has used the Dimension 3D Printer to
produce models for dozens of clients, including the British Broadcasting
Corporation (BBC), 20th Century Fox and Nokia.

"The beauty of using the Dimension 3D Printer for this project was that
we could produce exact replicas of the animatic drawings, rather than
guessing about sizes and details as we might have done with
hand-sculpted models," said Bob Thorne, senior visual effects supervisor
for Artem, Ltd.

With an approved animatic (a design file with rough-draft, full-motion
sketches of proposed animated sequences), Thorne and his team had only
to feed that data to the Dimension 3D Printer before producing and
hand-finishing the models, most of which were human-inspired characters
that required a high level of detail.

Using traditional production methods, these models might have taken days
to sculpt by hand and finish to the director's specifications. But with
the Dimension 3D Printer, Thorne and his team completed the process
overnight and produced a tray full of models.

"Back To The Start" has won praise from creative arts leaders,
sustainability experts and pop culture gurus for its fresh, engaging
approach to the subject of factory farming and food quality. A "making
of" video — which includes the Dimension 3D Printer — has garnered
its own YouTube following, with more than 20,000 unique views.

Stratasys Inc., Minneapolis, is a maker of additive-manufacturing
machines for prototyping and producing plastic parts. The company
markets under the brands Dimension and uPrint 3D Printers and Fortus
Production 3D Printers. The company also operates RedEye On Demand, a
digital-manufacturing service for prototypes and production parts.
Stratasys manufactures 3D printers for Hewlett Packard, which it sells
under the brand Designjet3D. In 2011, Stratasys acquired 3D printer
maker Solidscape Inc. According to Wohlers Report 2011, Stratasys had a
41 percent market share in 2010, and has been the unit market leader for
the ninth consecutive year. Stratasys patented and owns the Fused
Deposition Modeling (FDM®) process. The process creates
functional prototypes and manufactured goods directly from any 3D CAD
program, using high-performance industrial thermoplastics. The company
holds more than 285 granted or pending additive-manufacturing patents
globally. Stratasys products are used in the aerospace, defense,
automotive, medical, business and industrial equipment, education,
architecture, and consumer-product industries. Online at: www.Stratasys.com.

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