Vice President of Sales and Marketing at Brunton

Currently: Vice President of Sales and Marketing at Brunton

Location: Carlsbad CA

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Summary

“Efficiency is doing things right; effectiveness is doing the right things.” ~ Peter Drucker
??Leadership/Team Building?: In positions as VP Sales and Marketing and as President we always improved revenue, profit, and inventory turns??.
Financial Oversight?: Created daily performance tracking?. *Implemented forecasting and inventory buys to improve financial and shipping performances. *Educated employees about financials to alter behaviors.
Strategy Development/Execution?: *Created planning at Streamlight creating 450% organic sales growth?. *Created robust planning at UK, 5.11, Massif and Brunton so each brand portfolio grew??.
Operations Management?: *Reduced headcount while raising output - Sales per employee increased. ?*Underwater Kinetics reduced scrap/rework by using LEAN/Continuous Improvement techniques - 50% reduction
Branding: ?*Pelican, Streamlight, UK, 5.11, Massif and Brunton - All premium brands??.
Marketing Strategy?: *Positioned all brands by increasing distribution within current channels, expanding into other channels of distribution delivering lower development cost, higher absorption and accelerated ROI?* Rebranded Streamlight and UK including logo, collateral, etc.
??New Business Development Leadership: ?*+98% of the years I have directly managed business development we have increased revenue?. *+95% of the years I have directly managed business development we have increased profit. *Created channel specific programs and lowered costs, improved profits and increased sales. *From Pelican until today, we constantly diversified sales channels to protect from overdependence on a customer enhancing the profit per customer and delivering sustainable growth* At every level I’ve been proactive in meeting with customers and suppliers to get input. ??
Product Development/Management: ?*At Streamlight we took that NPI process and used it to be first to market with new LED technology resulting in rapid, sustainable growth in top and bottom lines.