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When it comes to experimenting in Cinema, the first name that strikes is Kamal Haasan. He tries to portray a different role in every film. Indurudu Chandrudu, Vichitra Sodarulu, Guna and Dasavatharam are just few of his experimental roles. He also attempted to take Cinema to the next level by bringing it closer to the audience through ‘Direct To Home’ (DTH) facility where the audience can watch the movie from home on the release day without visiting the Theaters.

Well, Kamal Haasan has put all his efforts in developing parallel Cinema Industry but then he suffered severe setbacks in his hometown Chennai alone. The situation became so grave that he was struck with political pressure and his Vishwaroopam was in trouble due to religious controversies.

Finally, Kamal had to bow down to the political pressure. However, what Kamal missed is now being done by another man and he is none other than Ram Gopal Varma. Right now, RGV is coming with a similar concept by releasing a video on the same. It has become the talk of the town for the innovative ideas it offered. His latest venture Ice Cream is a product in that category.

We have to see if RGV would be successful in what he pioneered. As he is a very gutsy filmmaker, this is going to be an interesting journey for Ramu.