After a series of social media complaints from doughnut lovers pointing out what "KKK" meant, a Hull branch spokeswoman apologized in a statement and assured them that the advertisement was taken down.

“Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores,” said the spokeswoman. “The promotion was never intended to cause offense. All material has been withdrawn, and an internal investigation is currently under way.”

Though Wednesday's activity does not have a new name, Krispy Kreme still will host students who are out of school at the branch on each day of the weeklong event.