ASSA ABLOY overhauls UNION brand

18 Oct 2016

ASSA ABLOY Security Solutions has overhauled its UNION brand with a simplified look and feel to give it an increased visual presence within its distribution channels, as well as installers and end users.

The rebrand focuses on three key reasons why installers should specify UNION; quality, reliability and expertise, referring to the brand’s rich heritage dating back to 1840.

In addition to the new look, considerable investment is being made into research and development, culminating in new products such as the refreshed UNION door closer offering.

Eryl Jones, Managing Director at ASSA ABLOY Security Solutions (pictured above), said: “We have spent considerable time visiting our customers and have listened to their feedback, which has formed the basis of our rebrand and will continue to inform the future of UNION.”