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Since taking over as chief executive of the struggling Web giant in 2012, Mayer has struggled to entice advertisers to spend more money on Yahoo sites. Her efforts so far have focused on sprucing up popular services like Yahoo Mail and Flickr and acquiring more than two dozen tech startups to bolster Yahoo’s ranks of engineers.

Yahoo’s display-ad revenue, which is about 41% of the company’s revenue, slipped 5.6% to $491 million excluding traffic acquisition costs. By the same measure, search-ad revenue grew 8% from a year earlier to $461 million.

The company’s profit rose to $348.2 million, or 33 cents a share, from $272.3 million, or 23 cents a share, a year earlier. Excluding stock-based compensation and other expenses, per-share earnings rose to 46 cents from 35 cents.

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