‘Binders Full of Women’ Romney quip goes viral

Those binders full of women brought social media users a newsfeed full of jokes. Though Romney’s remark was a response to a question about equality in the workplace, and referred to his search for employees while governor, the sound byte was a comedic gift to those on Twitter and Tumblr, who immediately went to work creating memes.

A “Binders Full of Women” Facebook page, which shares statistics about pay disparity, now has more than 250,000 likes.

“I started the page immediately after I heard Gov. Romney’s comment,” said Michael, the 24-year-old administrator of the page, who didn’t want to give his last name. “The context didn’t sound right and the quote was pretty humorous. It’s important for voters to be informed before Election Day, so I used this page to post a few statistics regarding income inequality in the U.S.”

“The page has grown tremendously,” he said. “Social media phenomena such as this one fizzle quickly, so I’m glad I seized the moment while I had the chance. Hopefully, it has served its purpose.”

On Twitter, Big Bird, the meme spawned by Romney in the last debate, got in on the action:

Injustice.Binders full of women sold for $0.77 at Staples.Binders full of men selling for $1.00.#bindersfullofwomen

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Comments our editors find particularly useful or relevant are displayed in Top Comments, as are comments by users with these badges: . Replies to those posts appear here, as well as posts by staff writers.