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Taiwan News: Here Comes the iPod Music Bus

By Dennis Lloyd ● Thursday, November 6, 2003

“One of Apple’s latest gimmicks is the iPod Music Bus. Four buses - they come in yellow, purple, blue, and green - are digital music stores on wheels. Each bus represents a consumer’s taste in music - yellow for hip-hop, purple for dance music, green for inspirational and family tunes, and blue for R&B and jazz. Those iPod buses will be plying Taipei’s 3C areas - Hsimenting, Kuanghwa, and Pateh Rd. to name a few - until the end of December. [...]

‘Every iPod bus passenger will also get a raffle coupon from us,’ he said. ‘We will hold the raffle draw in InfoMonth, the biggest consumer electronics show in Taiwan. We will give away tons of products including Mac computers, digital cameras, digital printers, and of course, iPods. So, who says there’s no such thing as a free ride?’”