Business to Business Marketing Analysis and Pratice

Description: For undergraduate courses in Business Marketing. A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Pfoertsch aims to help students with limited marketingMore...

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For undergraduate courses in Business Marketing. A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Pfoertsch aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

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