"Growers see this as yet another way that they can help the community," he said.

"While mushrooms may be 'pink' for just one month, good health is something we take seriously every day of the year.

"With enthusiastic support from retailers and consumers, pink mushrooms will add yet another layer of healthy colour to the fight against cancer in the minds of consumers across Australia."

He said $50,000 would be raised directly by growers through the Mushrooms Go Pink in October promotion and directed to Cancer Council for its work in reducing the impact of breast cancer on Australian women.

"It is a great opportunity for growers to support Cancer Council's work in relation to breast cancer and show that mushrooms and good health go hand in hand," Mr Seymour said.

He said growers were asking consumers to buy pink-packaged mushrooms as a way of showing their support for this very worthy cause.

"While the money raised will come directly from growers, anyone wishing to further support Cancer Council can do so by visiting the Mushrooms Go Pink in October website and making a donation," Mr Seymour said.

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More details about Mushrooms Go Pink in October can be found at www.mushroomsgopink.com.au