Beyond brandTMJevons, Colin10.4225/03/590a80fd4bbd6https://bridges.monash.edu/articles/Beyond_brandTM/4968332Branding is more than a logo, a symbol or mere advertising, says Colin Jevons.
Copyright 2006 Colin Jevons. No part of this article may be reproduced by any means without the written consent of the publisher.2017-05-04 01:16:4310.2104/mbr060021959.1/789104PhishingBrandingjournal articleValuemonash:110497Marketing1833-4091