Here's a one-stop post for introductions to using key social media — blogs, Facebook, YouTube and Twitter — as PR outlets. Mynewsdesk recently sponsored the separate pieces on Mashable, but here they are together for one-stop social media tutelage.

"Each article, or guide," Mynewsdesk says, "focuses on how the socially savvy PR professional can use and potentially benefit from social networks like YouTube, blogs, Facebook, or Twitter." Sounds pretty pertinent to today's media scene, with its increasingly "conversational" orientation.

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.