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Why Your Company Needs a Data Breach Communications Plan

Data breaches and cyber
attacks require swift and effective actions on the part of an organization:
decisions must be made quickly and there is absolutely no room for mistakes.

However, too many organizations
fall victim to the lack of strategy in their post-breach communications. A
poorly managed crisis response can lead to a damaged reputation, lost revenues
and millions of dollars in mitigation costs.

The key to an effective data breach response is being proactive and establishing concrete procedures and
messaging that can be used during a crisis. Such preparation will map out the
immediate plan of action and establish a clear chain of command, enabling your
company to move quickly and minimize the controversy, financial impact and
unnecessary litigation.

A comprehensive data breach
response plan will guide your organization throughout the duration of a crisis.
It will identify the best ways to communicate with both internal and external
stakeholders, regulators and government officials.

How well an organization
prepares itself for responding to breach incidents often determines the
reputational and financial damage it incurs in the aftermath of an attack.
Hiring professional data breach communications counsel today will protect your
company from the unnecessary risks and help minimize the negative impact to its
reputation when the stakes are at their highest.

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