Triumph to invest Rs 1,000 crore to expand footprint in India

PTIFeb 1, 2010, 08.01pm IST

MUMBAI: World's leading lingerie brand, Triumph International, plans to invest over Rs 1,000 crore in India to open 12 more flagship outlets and 30 additional EPS (Exclusive Partner Stores) in the current year, a top company official said.

"We are planning to open 12 more flagship stores and 30 EPS this year at an investment of around Rs 24 crore and Rs 30 crore per store, respectively. We want to provide the Indian women a different experience with our innovative range of products," Triumph's Managing Director Thorsten Allentien said at the just-concluded India Fashion Forum here.

The 124-year-old German lingerie-maker currently has eight flagship stores and 20 EPS in all major Tier-I and II cities, besides having more than 600 point of sales.

By expanding the retail network in the country, Triumph wants to further tap the vast opportunity present in the Indian lingerie industry, of which only a mere 4 per cent is organised, Allentien said, adding there are over 1,000 players in the unorganised sector.

Triumph, which enjoys a healthy 40 per cent market share in the organised lingerie sector, is keen on expanding its retail footprint as well as launch inner-wears suited for Indian women and the climate.