Search

Coty Prestige Announces Agreement With Paul Walker

The Actor Will be the new Face of Davidoff Cool Water

PARIS, Jan. 14 /CNW/ - Coty Prestige, a division of Coty Inc., announced
today that it has signed an agreement with actor Paul Walker to be the
new face of the Davidoff Cool Water fragrance advertising campaign
starting worldwide July 2011.

The American actor has conquered Hollywood playing Brian O'Conner in
"The Fast and the Furious" films, and has proven his love for acting
and action in films including Clint Eastwood's "Flags of Our Fathers,"
"Eight Below," "Joy Ride" and "Takers." He will next be seen reprising
his role opposite Vin Diesel in "Fast Five," being released this
spring.

Having studied marine biology, Paul is known for his passion for the
ocean, ocean conservation, diving and surfing. Demonstrating his
comfort in the water in the film "Into the Blue" with Jessica Alba,
Paul underlines his commitment to its conservation with his involvement
in the National Geographic Channel documentary series, "Expedition
Great White," an expedition studying migratory patterns of great white
sharks.

The agreement with Coty marks the first time that Walker crosses over
into the fragrance market.

"I have a really intimate relationship with the ocean and Davidoff Cool
Water is the quintessential ocean fragrance. I am honored to be the new
face of this campaign," said Paul Walker.

"Paul Walker is a natural choice to represent Davidoff Cool Water. He
truly embodies the values of this legendary fragrance. Not only thanks
to his personal commitment around oceans, but also for his intense
energy, powerful masculinity and cool attitude that characterize him,"
said Françoise Mariez, SVP International European Marketing Licenses,
Coty Prestige.

The agreement entails Paul Walker being the worldwide public face of
Davidoff Cool Water. In July 2011, the first TV commercial and print ad
for the fragrance featuring the sexy and cool actor will appear.

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with
founding the modern fragrance industry. Today, Coty Inc. is a
recognized leader in global beauty with annual net sales of nearly $4
billion. Driven by an entrepreneurial spirit, passion, innovation and
creativity, Coty Inc. has developed an unrivaled portfolio of notable
brands and delivers its innovative products to consumers in 90 markets
worldwide.