چکیده انگلیسی

The paper aims to study design and spatial relationship in health & beauty treatment by blending modern setting within Islamic perspective. The chosen case studies are Islamic Spa in Klang Valley adopted Islamic Spa Practice (ISP). The methodology used is on-site observation and survey questionnaires. Outcome from the research shown that respondents agreed and satisfied with the design aspect also the implementation of ISP within the selected case studies. Based on Malaysia cases, it is imperative to apply and develop the design according to the ISP as it is a flourishing tourism industries based on specific niche market.

مقدمه انگلیسی

Beauty salon or beauty parlor means a business dealing with cosmetic treatments for men and women
which is from the hair to the toes. Other variations of this type of business are including hair salons and
spas. A beauty salon has become an almost iconic image in Malaysian culture. It is a place where people
go for beauty treatment and to purchase beauty product. A beauty salon is also a center for community
news and confessions. Each salon tries to have its own distinct identity and ambience. Some cater to a
particular section of the society, while others meet the demands of certain ethnic communities.
Today women are very much different than earlier time those women because most of them are
working and their career nowadays same level as men. Therefore, they are really giving emphasis to
appearance, health, and pleasant personality. They are constantly looking to improve what they have or
give themselves a whole new look start from the root of the hair to the tip of their toes. They drop by the
nearest hair salon and spa to be pampered by stylists and beauticians to style their hair, massage their
body, and get the manicure and pedicure treatment even using lots of cash, and an hour in a beauty salon
every month. It is no wonder that hair salon and spa business remains one of the rapidly growing
industries today. The successful hair salon and spa business is one that offers excellent service, use
quality products, and provide an enjoyable atmosphere at an acceptable price. According to industry
insiders, the growing popularity of day spas account for the increase in sales on the hair and salon
industry.
The rising demand for spa is related to the changing lifestyle that requires a person to relax, reflect,
rejuvenate and rejoice oneself. Segerberg, an international spa professional, elaborates that spa guests
have the opportunity to take time to listen to their souls and bodies. Malaysians are no exception.
According to Spa Industry Profile Malaysia 2002-2007, Intelligent Spas has identified spa numbers in
Malaysia have grown over 200% since 2002, identifying 151 spas currently operating and 25 spas under
development (Clark, 2005). From the data, 54% were day spas and 40% were spas located in hotels,
resorts or retreats which so called destination spas. The average indoor area of spa facilities in Malaysia
was 393 square meters and contained 7.7 treatment room on average. 50% of spas owned a relaxation
room compared to 16% that arranged access for their visitors to use a nearby relaxation room. Whereas,
herbal tea was the most common complimentary food or beverage item provided by spas, with 87%
offering to visitors. Besides, the increasing interest in traditional massage treatment was most current
industry trend observed by spa owners and managers. In addition 26% of spa surveyed stated that there
was increased customers awareness about spas.
Today beauty industries are very much different than earlier time. Nowadays, most women are
working and their career nowadays same level as men. Therefore, they are really giving emphasis to
appearance, health, and pleasant personality. They are constantly looking to improve what they have or
give themselves a whole new look start from the root of the hair to the tip of their toes. They drop by the
nearest hair salon and spa to be pampered by stylists and beauticians to style their hair, massage their
body, and get the manicure and pedicure treatment even using lots of cash, and an hour in a beauty salon
every month. It is no wonder that hair salon and spa business remains one of the rapidly growing
industries today. The successful hair salon and spa business is one that offers excellent service, use
quality products, and provide an enjoyable atmosphere at an acceptable price. According to industry
insiders, the growing popularity of day spas account for the increase in sales on the hair and salon
industry.
However, to succeed as an industry is not an easy as there is many problems and difficulties to be
overcome especially in Islamic entrepreneur. In Islamic basis, there are a lot of things to consider such as
the using of beauty products either halal or non-halal and they should consider about the services offered
meets the Muslims needs. Moreover, the important of Islamic beauty salon and the difference between
Islamic and normal beauty salon is the design of the space planning itself which is closed and hidden
from non-muhrim’s view. In addition, they must ensure that all their employees are women and better
they hire Muslim women employees as an Al-Quran said, Islam does not forbid women to beautify
themselves, but it must be moderate and does not exceed Islamic limits. As the Messenger of Allah
(PBUH) used to make this prayer:
“Oh Allah! You made my appearance beautiful so make my conduct excellent.”
Malaysia holistic spa has its own specialties to offer in order to compete with neighbours like
Indonesia and Thailand, and began to challenge them which they are now is dominating our local spaindustry markets. Most of Malaysian Holistic Spas are using Islamic Spa Practice (ISP). Applying the ISP
concept is not only on the services offered but also in an execution of business operations including the
use of verses of the holy Quran which was also seen further streamline the country’s image as a medium
for the concept of halal industry. Besides, spa service, beauty therapist segregation by sex, the use of
rooms and the different services to clients both men and women are also among the attractions of this spa
in accordance with Islamic law.
Beauty treatment and spa have been widely known worldwide as it is closely related with beauty
among women or even men. Unfortunately, most of beauty treatment and spas in Malaysia did not
emphasize the Islamic concept itself by do not perform well based on Islamic values. The changes of
lifestyles in the context of Malaysia and religiously concern Muslim on their health and beauty treatment
has created a niche in the subject itself. The aims of the study is to investigate and identify the design
guidelines, standards and main elements based on Islamic Spa Practice (ISP) introduced by Nu’della
Malaysian Holistic Spa (registered trade marks with Intellectual Property Corporation of Malaysia;
TRADE MARKS ACT 1976; TRADE MARKS REGULATIONS 1997). The scope of the study is to
focus on Islamic space planning based on ISP where stated that differentiation in gender can be separated
for example by different level and provision for musollah/praying area designated. Another emphasize is
on the interior design scheme whereby beside ISP’s, experience and reflective appreciations of the
selected case study nominated attraction, relaxation and appropriateness. The significance of the study is
to bring halal industries to next level, especially in beauty treatments and spas from Islamic perspectives.

نتیجه گیری انگلیسی

From the findings the establishment of beauty treatments and spas practicing ISP should have
appropriate design concept in attracting the Moslems besides operative guidelines. The main factors that
attract the customers are the services, treatments and the privacy of spaces; segregation between men and
women. Another important elements based on analyzed case studies that formulate the spaces are the
façade design which impress a good Islamic impression; and spatial experience that fulfill the ISPs’ in
term of privacy, material quality and standard and soothing light condition.