Follow us

Account

Bulldog seeks shop for digital creative

The Cable and Wireless-owned broadband ISP Bulldog is seeking an agency to work on its digital creative account. It is planning a substantial push into online media.

The broadband service provider has shortlisted a number of digital
agencies for the business, but has had to delay briefing sessions until
early September.

According to the initial document sent out to agencies, Bulldog has a
budget of £25 million to £35 million for marketing over the
next year, of which £6 million to £8 million will be spent
on below the line, including digital.

Last month, Bulldog kicked off reviews of both its offline and its
online media planning and buying accounts. MediaCom won the offline
media, while the full-service digital agency Profero scooped the online
media brief last week.

In February, Bulldog appointed WCRS to overhaul its brand and to
increase the brand's mass-market appeal by promoting a new identity
created by the WCRS branding agency Dave.