News & Perspectives on Beer and its Culture

Cigar City Brewing Introduces New-Look Packaging

An example of the new look is on the right. Old packaging is on the left. **All photos are courtesy of Cigar City Brewing**

Cigar City Brewing (Tampa, Florida) recently announced that it will soon be hitting shelves with a refreshed look for all of its packaging along with a newly introduced 12-pack of Jai Alai IPA.

After revealing a new logo back in mid-November, Cigar City Brewing is continuing their change in aesthetics by redesigning the look of their full line of packaged offerings. Each can’s new design incorporates “hidden elements that speak to Florida history and culture” while still maintaining a look that “[resonates] well in the markets outside of Florida.” Soon to be applied to all packaging, these changes will be seen in the immediate future on Jai Alai IPA, Invasion Tropical Pale Ale, Florida Cracker Belgian-style White Ale, Maduro Brown Ale, and Tampa-style Lager (all pictured below).

“By refreshing, we were not looking to reinvent the wheel but instead optimize it and make it work more efficiently. We had a lot of successful elements in the previous designs but lacked overall harmony, our creative goal was to make these new designs feel like a natural evolution of their predecessor, for a look that definitively screams Cigar City Brewing.”

– Tiffany Cox, Creative Manager at Cigar City Brewing

This change also brings with it the good news that fan-favorite Jai Alai IPA has finally found its way into 12-packs of 12 oz. cans. These new 12-packs are available now in Cigar City’sTasting Room and will be “launching in all markets in the immediate future.”

In this case, it is probably best to let photos of the new packaging speak for themselves from this point. Be sure to check them out that way you know what to look for the next time you are in search of your favorite beer from Cigar City Brewing. Prost!