IT’SUGAR is a brand new 6,000 square foot department store that recently opened in Atlantic City. Let me repeat – SIX THOUSAND SQUARE FEET OF CANDY. They have over 5,000 types of candy and 250 types of ice cream. They have a “Make-Your-Own Candy Bar” facility where you can even pick your own fillings and they have the largest selection of Jelly Belly jellybeans and M&Ms in the world.

IT’SUGAR even has an animatronic band called “The Candy Rappers”. (remember Chuck E. Cheese and Showbiz Pizza?). The band members’ names are Lemonem, Scoop Dogg, and Shoogar Bear. Too funny. You can hear a sampling of their music at the IT’SUGAR MySpace page – it’s actually pretty darn good. The Candy Rappers actually have a full CD out and they are sending me one to review.

In the meantime, our “man on the streets”, David, is going to try and stop by the store this weekend and get the scoop since he lives near there anyway. Hopefully we’ll have a report from him next week.

okay wait let me get this right…buy candy FIRST, gamble, console self with said candy. i could do it for days. i’m going to atlantic city in december. i’ll let you know how much money i lost because it will be directly and inextricably linked to how many pounds i gain from now on.

I stopped in this store when I was in AC the first week of August, and it’s really cool. The staircase in the middle of the room that leads up to the ice cream parlor is a huge strip of candy dots. They’ve got a massive elephant in there covered entirely of jelly beans, but I can’t remember how many. The store is situated directly across from the boardwalk entrance to Caesars. It’s a new pier they’ve built that is a mall of high end stores. At the end of the pier they are building a fountain that moves to music (similar to Bellagio fountains, but a much smaller scale). We got to watch some of the testing of the fountains, awesome! It’sugar is a must see if you visit AC!!!

yeah its a very awesome store. i go to AC also so I go there once in a while, since I sleep at Caesars once in awhile i wander off to the candy store or the restaurants in the pier. the candy is just ridiculously everywhere.. as stated “it is heaven”…. bring like $100 and you will be fat and happy 4 the rest of your life!

For the Jelly Belly diehards, you might be interested in knowing that Great American Puzzle Factory is launching Jelly Belly licensed 1000 pc jigsaw puzzles for adult and scratch ‘n sniff Very Cherry and Tuitti Fruitti for kids. The Very Jelly Belly Game can be played using real jelly beans or includes cards in box. Check it out at their website http://www.greatamericanpuzzle.com. Items begin shipping by June 07.

I love that place! Good thing that our hotel was near the other end of the boardwalk, cause at least I got some exercise walking back and forth about 4 times. The make your own candy bar was delicious and I got some interesting chocolate covered treats (like brownies and cookie dough–but take a pass on the chocolate covered gummy bears–bleh). Oh and the Candy Rapper were strange…