Author: Hartley Suter

The B2B buying cycle is long, competition is stiff and the stakes are high. So we as marketers often focus on lead generation and customer acquisition. We leverage automation, public relations, social media and the development of sales materials to bring prospects into our funnel and then nurture them until they are ready to buy. […]

The B2B buying process isn’t changing…said no one ever (or at least no one remotely plugged into today’s B2B world). The B2B buying world is completely different than it was just a few years ago. It is more competitive and the buyers themselves are more social, digitally savvy and have millions of pieces of content […]

Is the online newsroom dead? We are constantly hearing about the morphing media landscape, the impacts of the 24-hour news cycle, the mass adoption of social media and other fundamental shifts that relate to our business and our world in general. All of these apocalyptic forecasts would then logically lead us to believe that something […]

As I continue to reflect on last month’s experience at Content Marketing World, planning for 2015 couldn’t come at a more perfect time. As I work with clients to put the finishing touches on 2015 plans, lessons learned at this year’s conference remain top of mind – most notably the importance of a quality, integrated […]

Since 2005 when the first YouTube clip, a short SNL skit, went viral and collected more than five million views, marketers have been trying to identify the formula to recreate similar serendipitous moments for their brands. And now, after nearly 10 years of wrestling with this subject, I’d like to think we’re all a little […]

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