"A time capsule of images and characters that are an integral part of American culture, the book is a testament to an even more integral part- -merchandising (exemplified by the book's publisher itself; Hyperion is a division of Disney Book Publishing)."

Dedicated to the great merchandising empire of The Mouse between 1928 and 1958, this book looks at Mickey Mouse books and magazines (yeah, watches, too); Donald Duck castile soap figures; Bambi pencil sharpeners (ouch); rubber Dopey dolls; and Goofy wind- up action toys.
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