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Luxury Daily – Tesla, BMW pull ahead in engagement rankings

Aerial view of Tesla’s Model S

German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.

Chevrolet Corvette took the top spot in the two remaining categories—offline word of mouth sentiment and Facebook use—but a number of luxury automakers placed in the top 10 in at least one of the four categories. Luxury brands are generally thought to be slow adopters of digital technology, but these findings prove that is not always the case.