“We wanted to be the first in this area,” said owner Paul Cote, who is running the franchised shop with his family. “There’s one in Seekonk. It’s so popular.”

Orange Leaf, headquartered in Oklahoma, is a franchise of more than 200 shops with another 100-plus shops set to open.

“It’s America’s fastest growing frozen yogurt franchise,” Cote said.

Frozen yogurt itself seems to making a comeback. Orange Leaf followed the recent opening of Yogurt City, a smaller froyo franchise, in Fall River’s Executive Plaza on President Avenue.

After a decade or so of popular shops like TCBY and I Can’t Believe it’s Yogurt opening across the country, industry sales slumped in the 1990s and shops closed, according to Franchise Help online. Now, there’s a major comeback with a new “generation of flavors, toppings and store settings” that have transformed the traditional ice cream parlor into a bright, eclectic meeting place.

Orange Leaf is decorated in bright orange, lime green and white, with pendant lights and lots of seating. There’s loud music playing and free Wi-Fi.

“It’s bright and cheery. People are happy,” Cote said. “It’s a great spot for kids.”

Stats aside, Orange Leaf’s yogurt speaks for itself. It’s made with non-fat milk and pure cane sugar. It’s low in fat and ranges from 25 to 54 calories per ounce.