Don't you go thinking it's junk mail...

October 05, 2006

AT & T gets a slating from AdRants

Alright so it happened in the US, but it shows what can happen when your attempts at direct marketing are half arsed.

Basically the PR geniuses at AT&T sent AdRants (which is a blog kinda like Popbitch but for the ad industry) a 'personlised' and 'targeted' email. Unfortunately they had somehow thought AdRants was a sports site so sent them an email trying to get them to write a story about some American Football bloke.

The email was targeted to the wrong people and had completely the wrong message. And more unfortunately this blog has quite a high readership and they don't mince their words:

Well, you cut and paste buffoons, you ask what we think? Well, aside from the fact it took no less that three minutes, 7-8 different screens and innumerable confusing navigational issues just to find this video which carried the educational side text "THIS IS AN INTERACTIVE VIDEO" as if a person couldn't figure that out on their own, you might want to update your press list so you can craft oxymorons like "personalized mass emailings" that carry at least a modicum of intelligence.