The complete name of this cereal is Cinnamon Toast Crunch Churros. It's described on the front of the box as a "crispy, sweetened wheat and rice cereal... Mmm... Cinnamon Sugar Crunch."

Churros are fried pastries with distinct ridges. The cereal pieces resemble those pastries to a fair extent.

A 2019 commercial for the cereal offered the following description: "New Cinnamon Toast Crunch Churros. Perfect for breakfast time, snack time and night time. Introducing New Cinnamon Toast Crunch Churros. Churros for breakfast... or whenever!"

The apparent mascot for the cereal is a piece of the cereal named Charlie. The back of the introductory box features a cut-out activity panel titled, "Meet Charlie. He's got an amazing cinnamon sugar kick. Play these soccer games with Charlie."