Once you’ve chosen your OP, the second step is to evaluate every point that a potential customer interacts with your company. And then make sure every one of them reflects your new Organisational Personality.

Examples of customer points of contact include:

On the phone
In meetings
In your reception area
On You Tube videos
At conferences
During your sales presentation

The third step is to constantly be reminding your team to maintain, exude and focus on the Organisational Personality. So that it becomes totally ingrained in the company’s culture and modus operandi.

If you do these three steps you’ll have something really precious:

A powerful, attractive and consistent personality or way of being throughout the entire company. One that attracts new customers and helps keep current clients feeling good about working with you.

And that is money in the bank.

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