From the first moment I saw the video in question, I envisioned this kind of response campaign taking shape:

So essentially NOM is accusing the people behind the “FCKH8″ campaign of exploiting kids — while themselves exploiting the concept of kids and parenting to raise funds. Typical. And disgusting.

But not gonna lie: Putting kids in this “FCKH8″ initiative always struck me as an unsavvy move. When objectively weighing what the kids do for the video versus what they do for the forces who’ve turned every single anti-equality fight into a child war, who can honestly say that we come out the beneficiary?