A LOCAL PRODUCTION PROCESS MERGING SHOEMAKING MANUAL EXPERTISE WITH SALOMON S/LAB DIGITIZED TECHNOLOGY

UNIQUE CONSTRUCTION

A UNIQUE SHOE CONSTRUCTION PATENTED PROVIDING ULTIMATE COMFORT & THE FEELING OF A SECOND SKIN.

STYLE AND COLORCUSTOMISATION

LOCAL PRODUCTION

A LOCAL PRODUCTION PROCESS MERGING SHOEMAKING MANUAL EXPERTISE WITH SALOMON S/LAB DIGITIZED TECHNOLOGY

HIGH LEVEL125325 MILES

MOUNTAIN GUIDE

CO-CREATION

A DIGITAL CO-CREATION, MERGING SALOMON DNA AND EXPERTISE WITH NEEDS AND PREFERENCES OF THE CONSUMER.

ETIOPIE, IN 1974INTERNATIONAL AFARRESEARCH EXPEDITION

UNIQUE CONSTRUCTION

A UNIQUE SHOE CONSTRUCTION PATENTED PROVIDING ULTIMATE COMFORT & THE FEELING OF A SECOND SKIN.

CO-CREATION

A DIGITAL CO-CREATION, MERGING SALOMON DNA AND EXPERTISE WITH NEEDS AND PREFERENCES OF THE CONSUMER.

FROM

LUCY

TO

KILIAN

LUCY - 3.2 MILLION B.C.AUSTRALOPITHECUS AFARENSIS

KILIAN JORNET - 2017HOMO SAPIENS

DISCOVER HOW ME:SH’S UNIQUENESS SHINES THROUGHALL THAT MAKES A RUNNING SHOE, FROM SPORT TO BUSINESS,FROM THE BEST ATHLETE… TO THE FIRST ONE.

SALOMON RE-EVOLUTIONIZES RUNNING WITH A SHOE THAT'S UNIQUE TO ANY HUMAN. TO DEMONSTRATE IT IN A PLAYFUL EXPERIMENT, WE CRAFTED A ME:SH FOR LUCY THE AUSTRALOPITHECUS. WITH THE HELP OF PALEOANTHROPOLOGISTS SPECIALIZED IN MOTRICITY, THE SALOMON TEAM RETRIEVED LUCY'S DATA, AND CRAFTED A SHOE THAT FITS HER PERFECTLY USING ME:SH 4 FIT APPROACH.

PLAY THE VIDEO

A UNIQUE SHOE CAN’T BE BUILT THE REGULAR WAY. INSTEAD OF MARKETING A SHOE TO CUSTOMERS, WE CONCEIVED ONE THAT IS BUILT IN DIRECT COLLABORATION WITH THEM : INSTEAD OF DESIGNING AN ATHLETE’S SIGNATURE MODEL AND SELL DIFFERENT SIZES OF IT, WE PRODUCE A SHOE PERSONALLY FITTED TO ANY ATHLETE’S UNIQUE BODY ; INSTEAD OF ALLOWING CUSTOMERS TO PICK A COLOUR, WE LISTEN TO WHAT THEY HAVE TO SAY AND CRAFT A SHOE THAT’S UNIQUE TO THEM, ETC. A TRULY UNIQUE WAY OF ENVISIONING A SHOE.

PLAY THE VIDEO

A UNIQUE SHOE CAN’T BE PRODUCED WITH A REGULAR FACTORY. TO CREATE ME:SH, WE HAD TO START FROM SCRATCH. WE DESIGNED A UNIQUE MACHINE, BUILT A UNIQUE WAY TO MANUFACTURE THE ME:SH THAT SAVES TIME, MONEY, CARBON EMISSIONS, ETC. WE DESIGNED A UNIQUE WAY OF PRODUCING A SHOE, A WAY THAT CAN EVOLVE, A WAY THAT PAVES THE WAY FOR TOMORROW.

PLAY THE VIDEO

THE DOCUMENTARY

01

TRAILER

02

TRAILER

03

A UNIQUE SHOE CAN’T BE BUILT THE REGULAR WAY. INSTEAD OF MARKETING A SHOE TO CUSTOMERS, WE CONCEIVED ONE THAT IS BUILT IN DIRECT COLLABORATION WITH THEM : INSTEAD OF DESIGNING AN ATHLETE’S SIGNATURE MODEL AND SELL DIFFERENT SIZES OF IT, WE PRODUCE A SHOE PERSONALLY FITTED TO ANY ATHLETE’S UNIQUE BODY ; INSTEAD OF ALLOWING CUSTOMERS TO PICK A COLOUR, WE LISTEN TO WHAT THEY HAVE TO SAY AND CRAFT A SHOE THAT’S UNIQUE TO THEM, ETC. A TRULY UNIQUE WAY OF ENVISIONING A SHOE.

SALOMON RE-EVOLUTIONIZES RUNNING WITH A SHOE THAT'S UNIQUE TO ANY HUMAN. TO DEMONSTRATE IT IN A PLAYFUL EXPERIMENT, WE CRAFTED A ME:SH FOR LUCY THE AUSTRALOPITHECUS. WITH THE HELP OF PALEOANTHROPOLOGISTS SPECIALIZED IN MOTRICITY, THE SALOMON TEAM RETRIEVED LUCY'S DATA, AND CRAFTED A SHOE THAT FITS HER PERFECTLY USING ME:SH 4 FIT APPROACH.

A UNIQUE SHOE CAN’T BE BUILT THE REGULAR WAY. INSTEAD OF MARKETING A SHOE TO CUSTOMERS, WE CONCEIVED ONE THAT IS BUILT IN DIRECT COLLABORATION WITH THEM : INSTEAD OF DESIGNING AN ATHLETE’S SIGNATURE MODEL AND SELL DIFFERENT SIZES OF IT, WE PRODUCE A SHOE PERSONALLY FITTED TO ANY ATHLETE’S UNIQUE BODY ; INSTEAD OF ALLOWING CUSTOMERS TO PICK A COLOUR, WE LISTEN TO WHAT THEY HAVE TO SAY AND CRAFT A SHOE THAT’S UNIQUE TO THEM, ETC. A TRULY UNIQUE WAY OF ENVISIONING A SHOE.

A UNIQUE SHOE CAN’T BE PRODUCED WITH A REGULAR FACTORY. TO CREATE ME:SH, WE HAD TO START FROM SCRATCH. WE DESIGNED A UNIQUE MACHINE, BUILT A UNIQUE WAY TO MANUFACTURE THE ME:SH THAT SAVES TIME, MONEY, CARBON EMISSIONS, ETC. WE DESIGNED A UNIQUE WAY OF PRODUCING A SHOE, A WAY THAT CAN EVOLVE, A WAY THAT PAVES THE WAY FOR TOMORROW.