Guest post from Marygrace Bateman, Market Manager, IBM Business Analytics
Follow Marygrace on Twitter: @bateman_mg
It’s a bit ironic that my job is to espouse the importance of personalizing the customer experience and the imperative of moving away from the spray and pray marketing approach to targeting individuals. Sadly,... [Continue Reading]

Guest post from Marygrace Bateman, Market Manager, IBM Business Analytics
Follow Marygrace on Twitter: @bateman_mg
During my last trip to Las Vegas – for the recent IBM Information on Demand conference – I managed to drop a significant amount of cash. The part that is surprising is that I didn't gamble a dime.... [Continue Reading]

Guest post from Marygrace Bateman, Market Manager, IBM Predictive Analytics Solutions Marketing
With non-profits vying for fewer and fewer available dollars, it’s important to be “buttoned up” when asking for support – including performing rigorous program evaluations to justify continued funding. However,... [Continue Reading]

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