Advantage

EXPERIENCE

Over 25 years of hands-on new home sales and marketing management experience partnering with Builders throughout California and Nevada

RESULTS

Strategic sales and marketing management, relevant market research, product development and model merchandising consultation resulting in over 4 billion dollars in home sales

ACCOUNTABILITY

Builders can count on our team of highly motivated professionals to effectively track and manage transactions from reservation to close of escrow with timely communication throughout the process.

You have options. There are a number of ways to market and sell new home communities. We know what works, what doesn’t, how to navigate market conditions, target the right audience and produce the results creating success for our clients. You can trust our experience, results and accountability.

Sales Strategy for Success

The Advantage Group develops customized Home Builder sales and marketing programs based on current market trends, consumer demographics, competition analysis, market forecast conditions and the Builder’s objectives.

Regardless of the size of your company, a good strategic sales plan identifies:

Your potential buyers

Your product mix

Your competitive advantages

Our market intelligence research team gathers the most current data in the area markets served, comparing product, price, position, and sales absorption rate. This crucial information lets us help our Home Builder client stay ahead of the competition and on top of the sales charts.

Tracking sales trends not only helps you know where you’ve been but helps direct you to where you want to go. At the Advantage Group we track and study sales trends and analyze markets to give you a better vision of the future. Capturing this information will enable you to develop a competitive product for emerging trends.

Furthermore, the Advantage Group’s new home sales staff are highly knowledgeable and trained to quickly become familiar with their communities and the home buying public. We keep a constant watch on any market changes that may take place over the various phases of community development.

Consulting Solutions for Success

Defining Your Product Line.

Whether your target market is first-time buyers, move-up buyers, millennials, boomers, or empty-nesters looking for a smaller home with more amenities, the experienced staff at the Advantage Group can help you develop the right home designs and option selections to suit your market and help increase your revenue.

Researching Your Market.

The Advantage Group knows that meeting market need is critical for success. We conduct market intelligence research and feasibility studies for our Builder client to help provide the appropriate product mix for the target market in each community. Our research will also help you determine the price point at which you need to offer your product in order to achieve consistent, competitive sales.

Merchandising to Sell.

Effectively displaying your homes to get attention from your target market is essential in selling homes. We use our market studies and competitive report data to assist our Builder client in selecting and displaying amenities that will reach their target market. The Advantage Group provides recommendations on how to most effectively present your community, model homes, signs, marketing material and sales office.

Sales Management Support

Our transaction coordinator works with the Builder, sales staff, lender and title company, closely following the sales process from reservation to close of escrow. We provide our Builder client with weekly sales tracking reports so they have up-to-date information on the sales progress of each community. Our transaction coordinator works with the sales staff to ensure that all contract documents are received, completed and absent of any deficiencies.

The Advantages

Project Analysis

Community Site evaluation

Market Area evaluation

Product evaluation

Architect consultation

Features and options recommendations

Target market analysis

Model complex plans and placement recommendation

Sales office and model complex merchandising recommendations

Premium recommendations

Pricing evaluation

Project Management

Sales team management and training

Marketing budget implementation and management

Sign placement recommendations

Broker Co-Op program management

MLS placement and management

Sales/Homebuyer/Constructioncommunication management

Contract package processing

Transaction escrow tracking

Lender coordination

Title company coordination

Pre-Sales Coordination

Sales staff hiring and training

Public report coordination

HOA documentation coordination

Marketing plan and budget development

Pricing recommendations

Contract package evaluation

Warranty/SB800

Disclosure evaluation

Option selection process evaluation

Market Intelligence Research

Market competition analysis

Market competition pricing comparison

Market competition pricing per sq. ft.

Market sales absorption rates

Area resale statistics

Executive Summary

Project Reporting

Weekly Builder customized sales reporting:

Community Sales Summary

Community Traffic Report

Escrow Tracking Report

Marketing & Inventory Checklist

Prospect Management Report

The Advantage Group, 8483 Douglas Plaza Drive, Suite 120, Granite Bay, CA 95746 | California Bureau License: 01187063
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