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Tourism management education: challenges for the future. A case study from a Dutch university of applied sciences.,Professor Niek Beunders

2.
NHTV <ul><li>One of the biggest universities of applied sciences (bachelor degrees) in the field of tourism and leisure world wide: 6000 students </li></ul><ul><li>Academy for Tourism </li></ul><ul><li>Academy for Leisure </li></ul><ul><li>Academy of Facility Management </li></ul><ul><li>Academy of Hotel Management </li></ul><ul><li>Academy for Digital Entertainment </li></ul><ul><li>Academy for Urban Development, Logistics and Mobility </li></ul>

10.
Life Long Learning <ul><li>Education permanente: education does not stop after graduation </li></ul><ul><li>A Leading Principle of EU </li></ul><ul><li>Knowledge and skills easily get outdated </li></ul><ul><li>Learning, Adaptation, Flexibility, Analytical skills are values of the future </li></ul><ul><li>Companies and institutions become flexible organisations </li></ul><ul><li>Co-operation between corporate world and educational sector: curriculum development, research, training, dual programmes </li></ul><ul><li>Lecturers get involved in business world and vice versa... </li></ul><ul><li>Knowledge and Learning Networks </li></ul>

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So, the student: <ul><li>Develops his/her own, unique, competitive profile on the labour market, based on talents and ambitions </li></ul><ul><li>Is responsible for his/her learning process: personal learning routes </li></ul><ul><li>Develops not only as a professional, but also as a human being. Focus on social and human attitude and skills. </li></ul>

13.
The End of Lecturing is near... <ul><li>Traditional education is based on reproduction of knowledge </li></ul><ul><li>Lecturer looses monopoly on knowledge and information </li></ul><ul><li>Knowledge easily expires (“best before....”) anyway </li></ul><ul><li>This knowledge too often does not represent “competences” defined by the actual and future needs of the industry </li></ul><ul><li>Students are experts in collection of information </li></ul><ul><li>The end of question/answer exams and of multiple choice exams </li></ul>

14.
The planet and its people... <ul><li>The planet is the key resource of tourism </li></ul><ul><li>Post-materialism is gaining ground </li></ul><ul><li>Corporate Social Responsibility is becoming mainstream (Tourism industry is lagging behind...) </li></ul><ul><li>Sustainability gets integrated in the tourism curriculum </li></ul>

15.
And for my field: <ul><li>Define the role of tourism as a tool for conservation of nature and cultural heritage and for local and regional development, especially of rural areas </li></ul><ul><li>Destination management for rural destinations and for protected areas and heritage sites </li></ul><ul><li>Curriculum Development and Training </li></ul>