Marketing

It is common for companies to want growth, so they frequently ask for
marketing.

It is uncommon for people to have a consistent definition
of successful marketing.

Simply throwing money at the 4Ps (product, price, place, and promotion) leaves plenty of room
for miscommunication and poor results, regardless of your level of investment. Successful programs are built upon sound strategy and a well reasoned marketing plan.
To really make a difference, companies today need strategic marketing
insight coupled with solid execution capabilities.

RevGen was built with this in mind. How can we help you grow?

Offerings

Marketing strategy

Planning

Go-To-Market

Campaigns

Corporate identity development

Collateral and online

Listening tools

Reporting & analytics

Interim executive roles

Insights (whitepapers
available by request)

Holistic solutions

Marketing plan development

Positioning/messaging

Segmentation/targeting

Value-in-use

Value proposition development

Sample Clients

BNSF, Dell, FastSigns, Frito Lay, Schneider, UTI, Verizon, Xerox

Sample Project Experience

Topic

Description

Customer Satisfaction Program
Review

Assessed the customer satisfaction program, based on Walker Information surveys, and developed
recommendations for business units.

Interim Marketing
Resources

Placed several individual contributors in the marketing department.

Product
Manager

Launched Dell’s first server products in the education, state and local, and health care
industries.

Web Site
Redesign

Led the web redesign project which was viewed as a key piece of the value proposition to
franchisees.

Communication
Portal

Developed an online portal to facilitate communication between marketing and sales. Eventually
this became a key collaboration tool.

Communication
Protocols

Established communication protocols between marketing and sales for efficient go-to-market
efforts.

Job Profiling

Developed job descriptions and responsibilities for each job type in the sales organization.
These were tied to the performance review process, which impacted compensation and career progression.

Focus Groups

Conducted focus groups with potential users and customers, which led to significant changes in the
product, messaging, and go-to-market strategies.

Identity
Package

Developed a company logo, brand standards, look and feel for printed and digital
materials.

Interim VP Marketing &
Sales

Assumed the responsibilities of customer development, including direct marketing and
sales.

Marketing
Website

Designed the marketing website which served as the online brochure for clients and
partners.

Designed and executed email marketing campaigns through lead tracking and results
reporting.

Go-To-Market Process
Design

Design and implement the new process for taking products, prices, and promotions to market for both
business and consumer markets.

Go-To-Market Communication
Plan

Introduction and training packet development and deployment to 1,500 employees responsible for the
new process. Hired an improvisational comedy troupe to add levity to this 5 stop road show.

Go-To-Market
Redux

Redesigned the GTM process to accommodate a strategic shift from national to regional market
focus.

List Request
Form

Managed a very complicated process of disseminating the lead lists to the various marketing
initiatives. This included negotiating with other SBUs for the finite pool of leads.

Logo Items

Responsible for selecting and acquiring logo items to support various initiatives and programs
associated with product roll-outs, call center programs, or re-organization alignment efforts.

Analytics on
Offers

Built a model to evaluate the effectiveness of offers. At the time, the client had tens of
thousands of offers in the market.

Portal Design

Worked with Accenture to develop requirements for a new portal supporting small business
customers.

Rebate Fulfillment
Program

Set-up and manage a rebate fulfillment program through a third party vendor. Evaluate vendor
performance and participate in agency review.

Reporting
Assistance

Designed and compiled performance data. Presented recommendations to senior
management.

Staffing

Scoped the responsibilities that needed to be filled, then secured the right resource based on the
project duration and budget. Completed successful searches for sales operations, marketing, long distance tariffs, and divestitures groups.

Training
Materials

Developed and completed the copywriting for the rep training materials for the new VOIP
product.

VOIP Retail
Merchandising

Conducted a research supported brainstorming session to develop an effective in-store
display.

Website
Content

Responsible for the daily content management for the small business section of the corporate web
site. Acquired content from various sources, including the Small Business School and Yellow Brix. Also responsible for developing custom content for areas where buying or partnering was not an
option.

Website
Development

Hired and led a team responsible for developing the site requirements and managing the relationship
with the IT teams on this multi-year multi-million dollar project. Later stages of the project included developing online ordering, live chat, and call me now
capabilities.

Website Splash
Pages

Design and develop micro-sites associated with internal and external programs and
campaigns.

Product Specialist
(HVME)

Responsible for sales of the largest ticket product lines through the general sales
force.

Channel
Management

Managed sales of high end product lines through the partner channel.

Malcolm Baldrige Quality
Specialist

Served as a specialist responsible for implementing quality programs at Houston
Operations.

Marketing
Services

Facilitated a planning session. Developed new corporate identity, including logo,
website, brochure, business cards and letterhead.