The Start-up that’s leveraging the power of a billion+ social media users!

UK-based tech company Panache, today announced that the company
will be launching a revolutionary marketing app for Micro Influencers in
late March, 2017. The new app will provide companies with a seamless
way to connect with social media Influencers whose audiences are in the
range of 100 to 2000 followers – a group of Influencers who represent a
huge target market that is often untapped by marketers that tend to
focus only on Macro Influencers.

Panache founder and CEO Mohammed Ibrahim helped to put the importance
of this market into perspective recently, when he noted that:

“Brands are paying in the region of £20k+ to a single Influencer to endorse their products. Those Influencers often have an engagement rate of less than 0.2%. With the money that would be paid to a Macro Influencer, those brands can now connect with more than 3000 Micro Influencers to promote their product.”

Ibrahim would know. The 24-year old serial entrepreneur and innovator
launched his first business at age 16 and hasn’t looked back in the
years since that early success. He’s worked with a number of
globally-recognized brands, including Microsoft and Phillip Morris
International, and is familiar with the lack of intimacy that
accompanies most macro Influencer marketing campaigns. He’s also on
record with his belief that the Panache app’s ability to tap into that
incredibly large Micro Influencer audience could make it the next Uber
or Airbnb – with perhaps a billion in valuation.

Macro Influencers vs Micro Influencers

Influencers such as bloggers, YouTubers, and vloggers have influence
due to their following on social media. Most of those followers keep up
with the influences for either entertainment or informational value. For
example, a food blogger might be an Influencer because he has many
followers who read his blog for recipes or food product advice. A beauty
blogger can have a similar influence by posting videos detailing beauty
secrets or product reviews. Macro Influencers often have 10,000
followers or more.

Many marketers have discovered that Macro Influencer marketing
campaigns are not always as accessible or effective as some might think.
While the consumers of years past could be moved by celebrity product
endorsements, today’s buying public shows signs that it now places a
premium on endorsements from people consumers trust. That’s where Micro
Influencers enter the equation.

While the average Micro Influencer’s target audience might be
relatively small when compared to that of a Macro Influencer, that
audience’s engagement with the Influencer tends to be far greater. The
Micro Influencer’s audience is intimately familiar with the Influencer,
and typically values his or her opinion. Many follow those Influencers
because they are seen as trustworthy and authentic.

As a result, the Micro Influencer offers a host of benefits that
Macro Influencers cannot. Their endorsements carry weight with their
audiences, since the relationship between Influencer and followers is
based not upon some nebulous concept of “celebrity” but upon actual
trust and close engagement. Moreover, Micro Influencer marketing
campaigns are accessible to not just large companies with unlimited
budgets, but smaller enterprises as well.

How Panache Works

The Panache app is designed to connect companies directly with the
Micro Influencers they need to help them gain access to targeted
Influencer audiences. Companies using the app can list a specific
campaign choosing from the launch date to being able to target via age,
gender, location & interests. Social media Micro Influencers can
locate these campaigns on the app, and join them with a simple click.
The app then automatically schedules content posts for the dates
selected by the promoting company, and the content is posted to the
participating Influencer’s social media channel.

There are, of course, benefits for Influencers too. Micro influencers
who participate in these campaigns can be paid a per post fee ranging
from £3.00 – £10.00 – with the actual amount dependent upon the
Influencer’s audience size and its level of engagement. That represents
an easy way for Micro Influencers to earn money with marketing messages
that they’ve agreed to endorse. As Ibrahim describes it:

“Users that join the app can expect it to be an opportunity to get
paid for content and products that they have personally approved. If one
post pays £10.00, then 10 posts will pay £100.00. That’s a part time
job!”

Panache is currently in discussions with a number of investors and is
actively looking for additional partnerships. If you’re an investor or a
brand looking for new opportunities in innovative tech solutions, the
company would love to hear from you.

About Panache and Mohammed Ibrahim:

Mohammed Ibrahim has been a serial entrepreneur and innovator since
the age of sixteen when he started his first commercial business. As the
CEO of Panache, he has brought that innovative spirit to new markets
and opportunities, in an effort to bring companies together with
audiences that are often too segmented to effectively target through
traditional marketing means.