In Italy, Consorzio Casalasco del Pomodoro, one of Europe’s biggest tomato products manufacturers, together with the C.I.O. (Consorzio Interregionale Ortofrutticoli) association, has opted for an unusual initiative to provide consumers with information about the source of its product ingredients.

A brand update, with color cues for flavor, fresh product imagery, and the use of QR codes, gives Pacific Natural Foods' packaging for soup broth and non-dairy beverages a stronger, more uniform appearance on shelf.