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Janrain Partners With Lytics to Improve the Personalization of Customer Marketing Efforts Through Product Integration

PORTLAND, OR--(Marketwired - July 13, 2016) - Janrain®, the leading Customer Identity and Access Management (CIAM) solutions provider, today announced its strategic partnership with Lytics, a personalized-marketing technology provider. The two companies are focused on product integration through Janrain Segments™ and the Lytics Customer Data Platform to improve the personalization and precision of customer marketing.

Janrain actively pursues alignment with strategic partners in the marketplace to provide enterprise level companies with solutions for creating increased interaction and engagement with their customers. The company introduced Janrain Segments in March, a product that offers unparalleled segmentation data with behavior-rich targeting to improve personalized marketing efforts. With the Lytics integration, Janrain customers can target new audience segments created with sophisticated data science (e.g., heavy social media user, low interest in music, high interest in movies, etc.).

"Lytics understands the Janrain value proposition and how to integrate and interpret customer data," said Jamie Beckland, vice president of product at Janrain. "We understand how meaningful it is to marry data across multiple components of the marketing stack into customer identity, which makes this an ideal partnership."

Lytics combines user behavior from other marketing tools with historical social data, and then applies data science and machine learning to predict behaviors. This lets companies create custom audience segments -- for example, consumers who are likely to buy, binge users, or likely to churn -- based on how those users interact with a brand. Targeting social data user segments with Janrain and Lytics allows brands to improve the predictivity of their segment at every touch point.

"Together, Janrain and Lytics can now provide more personalized marketing that takes advantage of customer data that's enriched with our data science," said James McDermott, CEO of Lytics. "Lytics is excited to partner with Janrain, and looks forward to helping companies create one-to-one interactions with their customers."