We are Candid Marketing. We are about kick-ass strategic brand activation ideas and campaigns online and on-ground. And this is our 20th year around.

Friday, January 16, 2015

"How to lose an activation agency in 10 days"

Day 1: While briefing them, given them vague
details of the brand you are working on and call them a vendor. Give them
two days to respond with a presentation. Promise them more details will be
sent later on an email. At the end of the meeting, also mention you have
run out of your cards.

Day 2: Not pick up the agency's calls or respond to
smses asking for your email ID and the information you had promised to
send.

Day 3: Pick up the call and send the information
and ask them to present the next day.

Day 4: You can choose. Either make them present
after making them wait for forty minutes and then tell them the brief has
changed. Or like a few ideas but then tell them they are way out of your
budget. Either ways, ask them to rework and also come back with costs.

Day 7: Not respond to calls or smses for setting up
a meeting.

Day 9: Call the agency and be inflexible about
setting up a meeting time next day.

Day 10: After seeing the presentation, appreciate
it loads. But tell them plans have changed for now and this will be
executed next quarter. End the meeting requesting the presentation to be
emailed. The .ppt version.Amrita Kumar@amrita_kumar