But why is this still happening? The answer is in a 2004 Wired article-turned-book by Chris Anderson.

After reading this, you too will surely say, there is no way the marketing industry has a handle on the right approach to advertising.

3. Short-termism

This is sooooooooooooo true, and something we avoid like the plague – “digital marketing has unleashed an obsession with efficiency and short-termism, one that’s trading long-term brand-building for short-term ROI.”

Precision marketing – targeting your primary audience only – is short-termism in the extreme. It creates no longevity for success. It is a big reason why we say paid advertising MUST work in unison with content and social programs to drive organic traffic. It’s all one big SEO wheelhouse.

4. SEO

How many SEO articles have we read over the past year, decade even, that talk about ‘top tips’ and ‘best strategies’?

Way too many, and a lot of which simply regurgitate fluff.

This one is different because it specifically talks about 5 strategies that are definitely relevant today, not the most commonly talked about, and above all are the ones that deliver tangible benefits.

Your SEO strategies should include striving for the perfect user experience. After all, that is the essence of good SEO anyway.

6. Content Marketing

The best of an exhaustive list this week. Digging through the weeds of content marketing articles is tough, trying to find something groundbreaking and that can genuinely assist. As with SEO, articles on content marketing ROI have been done to death. But this one is worth a look.

I always enjoy Neil Patel’s insights, and this is no exception. “According to AdRoll, 98% of your first-time site visitors won’t convert on your homepage.”

Meaning all that organic traffic you’ve worked hard to get is leaving – because you failed to connect with them, offer something unique or simply to check out other options. You need a better strategy and this article tells you what that is.

8. SMB Marketing Savvy

Marketing is a serious challenge for many small businesses. They don’t have the bandwidth, resources, expertise, budget, you name it, something stops them from creating marketing success.

“Learn what marketing techniques and technologies small businesses are using right now, and how they are reaching out to customers through websites, social media and online reviews.”