13.
‘infotainment’ IS
NOT THE BIG LEAP
FORWARD
increasing THE ROI OF INSIGHTS

14.
WHAT IS THE
POWER OF
AN INSIGHT?
HOW TO LET
INSIGHTS
FLOW?
HOW TO
MAKE IT A
HABIT?
“These insights are
interesting, but we
tend to forget them.
It’s not in our
routines”
“Interesting
finding…but this
insights will not
change my
business?”
“I will share these
insights with other
teams as well, so they
are up to date”
increasing THE ROI OF INSIGHTS

23.
RELEVANCE
A good insight is
recognizable & real
to a consumer.
FRESHNESS
A good insight
is a fresh way of
looking at things.
EMOTION
A good insight
creates an
emotional desire
to change.
KEY TO SUCCESS
A good insight
creates the
foundation for
actionable marketing
decisions.
In-sight |’in.sit|
increasing THE ROI OF INSIGHTS

24.
CONSUMER & SHOPPER
DRIVEN
TRADE & FACTORY
DRIVEN
ONE CONSUMER CENTRIC
LANGUAGE
NO COMMON
ONE ENGAGED
COMMUNITY SHARING BEST
SILOS
ONE INSIGHT FORMULA &
ONE SET OF TOOLS
DIVERSITY IN KNOWLEDGE
CONTENT & QUALITY
TODAY TOMORROW
LANGUAGE
increasing THE ROI OF INSIGHTS

25.
WHAT IS THE
POWER OF
AN INSIGHT?
HOW TO LET
INSIGHTS
FLOW?
HOW TO
MAKE IT A
HABIT?
increasing THE ROI OF INSIGHTS

26.
1. MENTAL: The mental state of operation in
which a person performing an activity is fully
immersed in a feeling of energized focus, full
involvement, and enjoyment in the process of
the activity.
2. PHYSICAL: To move in a continuous and
smooth way.
‘FLOW’ˈflō
increasing THE ROI OF INSIGHTS

27.
WHAT DOES THE life of an
insight LOOK LIKE?
increasing THE ROI OF INSIGHTS

34.
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re able
to find out what your
consumers and colleagues
think about that topic.
Case3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling that
they’re talking with their
consumer while they’re
actually interacting with
user personas based on
predetermined consumer
segments.
Case1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case2
Meet Galvin – Our very own Chatbot
increasing THE ROI OF INSIGHTS

35.
Meet Galvin – Our very own Chatbot
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re able
to find out what your
consumers and colleagues
think about that topic.
Case3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling that
they’re talking with their
consumer while they’re
actually interacting with
user personas based on
predetermined consumer
segments.
Case1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case2
increasing THE ROI OF INSIGHTS

36.
Meet Galvin – Our very own Chatbot
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re able
to find out what your
consumers and colleagues
think about that topic.
Case3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling that
they’re talking with their
consumer while they’re
actually interacting with
user personas based on
predetermined consumer
segments.
Case1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case2
increasing THE ROI OF INSIGHTS

37.
WHAT IS THE
POWER OF
AN INSIGHT?
HOW TO LET
INSIGHTS
FLOW?
HOW TO
MAKE IT A
HABIT?
increasing THE ROI OF INSIGHTS