11.29.2007

IBM published a study about changes in the advertising business model.You can find the study here.

I read just the executive summary. What I like about scenarios is that they make you fly. You start thinking about possible connections and possible implications for your own business, career or theories.In the past, I had the occasion to work in a team designing scenarios for the biggest player in the italian automotive industry - it is very innovative and up to date, unfortunately, in the past just would or could not benefit of its own resources and capabilities... but things are changing).

However, I think scenario planning is always useful (even just as an intellectual exercise, to check their internal architecture), morever - like in this case - its results seem to be extremely important. That's why I strongly sugggest to read IBM pamphlet.It will make you think.

11.19.2007

I read this post by Jeremiah, while reading Dennis blog.It's clear and simple, a good resource to start thinking strategically about Facebook and Facebook fan page, even for not english speakers!Here it is.

11.10.2007

Just the time to speak about FreeRice.comTwo main reasons:- it's an humanitarian initiative (so please visit the website and play the game)- it's an interesting case history for successfull viral marketing.

The game ask you to answer a question, if your answer is right, United Nations World Food Program (through advertisers revenue) will receive 10 grains of rice, if you give two right answers, 20 grains will be donated... and so on.

(gratification mechanism)

"...has already generated enough rice to feed 50,000 people... more than 1 billion grains of rice donated in just one month... On October 7, the day it was launched, just 830 grains of rice were donated. But the Internet community quickly caught on, and on November 8 alone 77 million grains were donated--equivalent to more than 7 million correct clicks."