This was my first experience with lotion cleansers and I really love it. It takes away all signs of makeup and never does my skin feel stripped of moisture. In fact, sometimes I don't even find it necessary to put a separate moisturizer since my face feels so supple after using it. It's different from gel cleansers in that you apply it to your dry face with dry fingers, massage in, wet your fin...read moregers and massage some more, then rinse. It's so gentle on my sensitive, nutty skin. I do alternate this with the Blemish Control Cleanser from the same line.— 9 years, 3 months ago