The full premiere episode of Selfie – ABC’s clever update of My Fair Lady, starring Karen Gillan (Doctor Who, Guardians of the Galaxy) and John Cho (Star Trek) – is being made available to Twitter users beginning today. Details follow the jump. (I’ve seen the premiere and it is well worth checking out.)

For The First Time Ever, Twitter Users Can Attach a Full-Length TV Episode With a Tweet And Watch It Using The Twitter Video Card

ABC and Twitter are offering users an exclusive first look at a full-length episode of ABC’s new fall comedy, “Selfie,” that will launch on Twitter on WEDNESDAY, AUGUST 20, 2014.

This unique experience will give users a first look at the highly anticipated comedy leading up to the series premiere on TUESDAY, SEPTEMBER 30 (8:00-8:30 p.m., ET) on the ABC Television Network. In addition to being able to watch the full episode of “Selfie” within a Tweet from the official “Selfie” Twitter handle, @SelfieABC, Twitter users, on their iOS devices, can compose their own original Tweet and use the hashtag, #SelfieABC, to render a video of the full first episode that can instantly be tweeted and shared virally from the social media platform.

“Selfie” is written and executive produced by Emily Kapnek (“Suburgatory”). The pilot was directed and executive produced by Julie Anne Robinson. “Selfie” is produced by Piece of Pie Productions in association with Warner Bros. Television.