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Volvo online car sales – Swedish premium car manufacturer, Volvo Car Corporation, immediately implement a system of online car sales. How this is done Volvo’s to improve the competitiveness of premium car industry which is now controlled by BMW.

Volvo online car sales
Gradually, Volvo will introduce a sales site and installing more digital advertising on automotive sites like car2future.com this.

“The plan is to ensure that all of our vehicle models available in the market via digital,” said Chief Volvo Car Sales, Alain Visser, as quoted by Reuters.

So what about the fate of approximately 2,000 dealers Volvo in worldwide? The official has explained the new marketing strategy to car dealers throughout the world, where half are in Europe. He made sure the auto dealer’s role is still needed, however, for the distribution of products and handles about car insurance.

“If the called e-commerce, originally most car dealers nervous. We did not see a car distribution network without any dealership in the future. We still need a dealer network,” he added.

This new strategy is an attempt Volvo to make efficiency. “We are a different brand with limited financial,” he said.
Approximately 80 percent of consumers Volvo, said Visser, used to buy goods online. He was sure the next person will get used to buy a car online.

In August, Volvo car raised its sales target for 2016, or after the launch of the XC90 crossover model. It was the first car developed under the ownership of the Chinese company, Zhejiang Geely Holding.

Some analysts such as Stuart Pearson of Exane BNP Paribas skeptical with the new strategy of car sales. He took the experience of the BMW.
“BMW has tried this venture in Germany, but not managed to increase the number of sales. Consumers still want to come to the dealership when buy car,” he said.