About Us

Company Background

We combine a scientific approach of data, process, and tools with the right sales and people skills for consultative sellers. It is a combination of art and science, which is why we call a professional B2B seller a craftsperson.

We start with helping you hire sellers (SDR, BDR, AE, other sales positions) who CAN and WILL sell.

Scaling a great sales team is also craft. We utilize a proven approach in helping SDRs (Sales Development Reps), Account Managers, Sales Reps, Biz Dev - both inside and out - along with others who interact with potential buyers to engage, qualify, and add value. Company leaders tell us that how we teach sales leaders to coach their team directly creates more quality opportunities that come to closure. We utilize data, metrics, GAP analysis, and other proven strategies to maximize your investment.

If your company leadership is not fully bought in to solving sales team issues, they won't get fixed. If your leader is not accesible to us to discuss the implications of a low performing sales team, we're probably not going to work together.

It takes a village to improve your company's sales ecosystem - not just your sales manager.

We coach, train, and INSPIRE your sales team – and it's sales leadership – to SUCCESS.

More About Lori

Interested in social selling? I was LinkedIn member #29,426 which means it’s been one of my TOP tools in prospecting training for a long time – and yet it is only ONE part of my multi-faceted strategy called Sales GEMs – for smart, successful, process-minded and worthwhile sales prospecting.

I have “scar tissue” from a corporate, technology B2B sales career since my early 20’s when I began as a single mom making straight commission. My confidence in sales was inspired by my grandmother.

Beginning in technology sales for companies like Apple, IBM, HP and Siemens, I rose through the ranks from retail to corporate accounts, then from individual contributor (closing multi-million dollar deals) to inside sales leader. My last corporate position was as Director of Education for a technology / financial services company in Boston which was sold to Thomson Reuters. There I coached and trained in sales, assessed employees, improved customer service, created and led cross-functional manager training and grew bottom-line revenues.

In addition to coaching and training frontline sales leaders and sales reps I create content for technology brands on selling.

I’m Opinionated – some of what I believe:

It takes work to be mediocre, so why not excel instead? / never confuse activity with accomplishment / most sales reps don’t follow up enough / most sales reps don’t go where their buyer is, but where they are comfortable instead / this is the innovation economy So INNOVATE. Stop doing the same thing for different results.

“Makes Things Happen."

Jill Konrath,Best Selling B2B Sales Author

Quickly engages your team in the new sales approach, trains them on the "how to's" and provides coaching till they get it right.”

"Solution To Grow Revenues"

Mark Howley, CEO & Owner, Pacific Bag, Inc.

Presented many ideas and was always looking out for our best interest and our sales reps success

About Lori

Lori Richardson is recognized on Forbes as one of the “Top 30 Social Sales Influencers” worldwide. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. Subscribe to the award-winning blog for sales strategies, tactics, and tips in selling.