Build Actions from web content

Structured data tells Google about the type of content you're creating, so we
can present it to users in an interactive way. In addition to presenting your
content as a rich result on Google Search, we can read your markup to
automatically build an Action that presents your content on the Google Assistant
and creates an entry in the Assistant directory.
When users ask the Assistant for one of the available content types, we may
show your Action.

If you're just getting started, learn more about how
structured data works.

Figure 1. Example Actions auto-generated from web content.

Publish your content

Google can generate a variety of Actions based on web content that you provide.
Refer to the following list of supported content types to learn about creating
Actions for each type:

Podcasts

Users can find your podcast in the Assistant directory and play episodes
on their devices using the Google Assistant. Create an RSS feed for your
podcast and we can auto-generate an Action for it.

For more information on setting up your podcast feed, see the
Podcasts documentation.

Recipes

Users can follow your recipes through rich cards
presented in the Google Assistant and learn about your content on the
Assistant directory. Create markup for your recipes and we can auto-generate
an Action for them.

Users can consume your content through the Google
Assistant as part of Google News, including the top stories carousel.
When you add structured data to your AMP pages, we can surface
your news content on the Google Assistant.

Users can follow your how-to guides in the
Google Assistant. When users ask the Assistant for help with a task, we may
recommend your how-to if they can help with that task. Create markup for
your how-to content and we can auto-generate an Action for your guides.

Note: How-to guide Actions built with markup
are currently in developer preview and only available on smart displays.
If you'd like to provide your users with the best visual experience on
smart displays, including the images specified in the markup, fill out the
interest form.

If you don't have a website for your how-to guides, you can still create
a How-to Action that uses your how-to videos. To create a How-to Guide
Action without markup use the How-to Video Template.

FAQs

Users who ask the Google Assistant for information on a
topic can receive your FAQ content to give them the best answers. Create
markup for your FAQ content and we can auto-generate an Action with your
information.

For information on FAQ Actions built with markup, see the
FAQ Action documentation.

Note: Users can only invoke FAQ Actions built
with markup on devices with screens.

Figure 2. Example of a How-to Guide Action generated with markup on a smart
display. The left image shows the overview of the how-to guide, and the right
image shows specific steps alongside the video.

Optional: Claim your Action

If you published your content and its structured data, we may
create a page in the Assistant directory for your content. If you're a
verified site owner in Search Console,
you'll receive an email explaining how to claim your directory page. You can also
claim your page by finding it in the directory
itself and clicking the link to claim the page.

To learn more about the directory and how to modify your page, see the
Assistant directory
documentation.

Note: Not all fields listed in the directory may be modifiable for your
auto-generated Action.

Optional: Remove your Action

If you'd like to disable an auto-generated Action for your content, follow these steps:

Go to the Actions console and select
your project from the displayed tiles.

In Versions section of the Overview page, hover over the published
version of your project and click on the Overflow menu.