News Byte: Erin Matts hired as CMO of Omnicom's Annalect

Who is it: Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division. Matts joins Annalect from Glam Media, where she served as SVP and chief digital marketing officer.

What's her role: She will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform's value proposition in the marketplace.

WIIFM? Matts joins a roster that includes more than 400 digital and analytic professionals worldwide, charged with leveraging consumer insights and media data to increase the efficiency and impact of marketers' media investments.

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