Tuesday, March 31, 2015

Direct Marketing

In many ways, direct marketing on the web is a self-limiting process, because the more that media companies embrace it, the worse it works. This is precisely the opposite of what happened for a generation to branded ads in Vogue and other magazines. Work too hard at getting clicks on the ads you sold, your audience leaves.

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About Me

Over six billion people walk this Earth. By the
time you have read this

passage another thousand will be born. There are
300 million Americans alone working, clamoring and striving to get ahead. Day
in and day out, millions ofthem
grab a cup of coffee in the morning, run out to the car with cell phone inone hand and kids in the other, and
find themselves on the road fighting swarmsof people doing the exact same thing.

In this frenzied race from oneplace to the next, few stop to notice
the

worldaround us -- not the worldof coffee shops, parking lots, and fast

food joints, but the natural world, theworld of shrubs, flowers, trees and

animals. In their haste, few see the old oaktree or Florida pine standing

beside the road, see the majestic
WashingtonianPalm and the
Bougainvillea in full bloom. They pass by these gifts from God andignore them in the never-ending rush we
call life.

This is what makesKevin Boldenow's work precious. He broke away from the
dimension of mania mostpeople are
stuck in and hasn't succumbed to its seduction again. Now, he isalways with his camera noticing the
world we ignore and stopping to capture itsessence. Like gathering proof that

indeed we live within more than concrete andasphalt.

His mastery with the camera preserves these
gifts, enhancesthem and

reminds us that there is more to life than
running to the nextappointment.