Thursday, April 10, 2008

Several days ago, I mentioned that a great presenter leaves his/her audience with a "repeatable message" - the one sentence or phrase he/she wants the audience to repeat long after the presentation.

I'm having a hard time figuring out what the repeatable message is for each of the leading presidential candidates. For example, with Bill Clinton it was clearly, "It's the economy, stupid." Mr. Clinton made his message clear for us (his audience), and when we went to the polls, that message resonated.

It could be that we live in a much noisier world than a decade ago. With the rise of mobile devices and the Internet, news travels even faster, so the candidates must respond to an ever-increasing demand for information. Not just the amount of information, but the speed of information.

So where does that leave us? We are drowning in information and thirsty for meaning.

More than ever, for your message to be receive as intended, you must leave your audience with a clear and concise repeatable message.