Episode 4: Using Video to Drive Engagement

The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich and Brendan Carty explain the importance of creating a video that engages and drives people to take action.

A business marketing video is different than the millions of videos uploaded to YouTube or Facebook everyday. It has a very specific purpose. It has a targeted audience. It must engage them and lead them to listen and watch the entire video to the end. That’s where the compelling call to action appears.