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1 Expo worldrecipes The global recipe book of Expo Milano 2015 worldrecipes.expo2015.org Feeding the Planet, Energy for Life

2 Expo Milano 2015 Expo Milano 2015 is a non-commercial Universal Exposition with some very unique and innovative features. Not only an exhibition but also a process, one of active participation among a large number of players around the theme of Feeding the Planet, Energy for Life. It is sustainable, technological, thematic and focused on its visitors. Open from May 1 to October 31, 2015, the Expo will host over 130 participants. Running for 184 days, this giant exhibition site, covering one million square meters, is expected to welcome over 20 million visitors.

3 A journey of tastes Visitors will experience a unique journey that looks at the complex theme of nutrition. They will have the possibility to take a trip around the world, sampling the food and traditions of people from all over the globe. Expo Milano 2015 will be the first Exposition in history to be remembered not only for its products but also for its contribution towards education on food and the planet s precious resources.

4 Food, a global trend allrecipes.com is one of the top 200 US websites with about 40MIO unique users per month* in France marmiton.org counts about 7MIO unique users per month* in Germany chefkoch.de is among the top 50 websites with about 10MIO unique users per month* Italy is no exception +9,25MIO unique users a day on food websites* 971 food websites 18 food websites with more than unique users a day (2013) * DATI ALEXA: 2013, STIME BANZAI ** RICERCA FOODFWD & DATI AUDIWEB

5 Expo Milano 2015 s three pillars on the web

6 What is Expo worldrecipes? Expo worldrecipes is the open and crowdsourced recipe book of Expo Milano 2015: a unique opportunity to showcase your content worldwide and a one-off event for foodies all over the world. The global online recipe book, both in English and Italian, is built by you as a member of a community of food professionals, media publishers, food bloggers, chefs and food organizations. Expo worldrecipes is a quality-based recipe aggregator gathering the best traditional recipes from all over the world. Feeding the Planet, Energy for Life

7 Why we do it? We want to crowdsource worldwide food culture under the patronage of Expo Milano 2015 to spread information about food traditions, healthy eating and environmental footprint of eating habits. Feeding the Planet, Energy for Life

8 Join Expo worldrecipes Showcase your contents within Expo Milano 2015 official collection of traditional recipes from all over the world. Create a profile and add up to 200 recipes. Your voice is important! By joining Expo wordrecipes community, you will support the values of Expo Milano 2015: food education and sustainable food habits. It s totally free!

9 How to get started Type in your recipes Expo worldrecipes does not own exclusive rights to your recipes, you can leave them on your website, too. We will show your recipes in full format and link them to the original source. You can remove one or all of your recipes any time using your dashboard settings. Our editorial team can choose some of your best recipes and translate them into Italian for Expo worldrecipes. Create your profile Allow the spidering Our web spider can crawl your website to enrich your profile with previews of all your contents. These contents will be displayed in search results directly linked to your website. You can disable the spidering or cancel your recipes any time using your account settings. Embed worldrecipes badge on your website! With at least 5 recipes published, you can embed the Contributor badge, certifying your membership in Expo worldrecipes.

10 Writing a recipe has never been so easy! A beautiful, dynamic interface will guide you: upload and crop the thumbnail. Quickly select the ingredients, write description and preparation steps with our elegant WYSIWYG editor. We will help you to achieve an elegant editorial layout for your recipes. Feeding the Planet, Energy for Life

11 How we treat your content Featured recipes We will show your entire recipe. The original source is always visible. All your recipes are arranged in editorially curated collections organized by countries, world cuisines, ingredient clusters and nutrition facts. Aggregated recipes By authorizing our web spider to crawl your website you enrich your profile with previews of all your contents. Recipes are presented in basic format with image, abstract and link to the original source below. Feeding the Planet, Energy for Life

12 Your content in a new light Our technology will enhance your contents with nutritional facts and environmental footprint analysis, consistently linked with Expo Milano 2015 s theme: Feeding the Planet, Energy for Life. Nutritional facts A simple and elegant infographic displays food values, to underline the connection between wellness and nutrition. Foodprint A new, synthetic score correlates food ingredients with their environmental footprint, to help people think about the sustainability of human food habits.

13 Quality first Our editorial team will guarantee high quality standard for content in Expo worldrecipes. All recipes, images and videos uploaded by users have to be original, relevant and accurate. Expo worldrecipes won t accept any form of advertising in user submitted content. A experienced team will select and translate into Italian the most essential traditional recipes of the world. The global online recipe book of Expo Milano 2015 is organized in editorially curated collections based on countries, world cuisines, ingredient clusters and nutrition facts. Our editorial team creates and manages some original and creative categories to engage users in a rich experience discovering food traditions of the world. Feeding the Planet, Energy for Life

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