Olli Lolli windbreakers & hoodies help keep kids safe

August 29, 2011 (Canada)

Having to remember an epinephrine auto-injector is a big responsibility - especially for a kid. That’s why Olli Lolli, has introduced a new line of allergy apparel that allows kids with anaphylaxis to wear their emergency medication, instead of carrying it in a pouch, fanny pack or knapsack that can be easily lost.

When an anaphylactic attack happens, it’s vital to have life-saving medication close by. Olli Lolli windbreakers and hoodies are specially designed with a built-in pocket to hold a child’s emergency auto-injector, ensuring the allergy medication is there when they need it. Four out of every 100 children have a serious food allergy.

The allergy apparel company was started by Michelle Williams, president of Olli Lolli and mom to two children, one of whom has severe food allergies.

“When my four-year-old son was about to enter kindergarten, I feared he might lose his medication, which could be very dangerous - and frankly, expensive,” says Michelle. “Kids often misplace their things and it’s important that his auto-injector is always with him. That’s what inspired Olli Lolli Allergy Aware Apparel for Kids.”

The line of allergy apparel is available exclusively online and includes a Nylon/Cotton Windbreaker, a Tyvek Windbreaker, and Organic Cotton hoodies. Items are available in two colors and come in XM, S, M and L sizes that fit kids age three to ten years old. Prices are in Canadian dollars and shipping is available to Canada and the U.S. Shop online at website.

We created the Olli Lolli line of apparel to help kids stay safe. Our products are designed and made in Canada. We use quality materials and construction that hold up to kids’ wear and tear. Our goal is to promote allergy awareness and empower our kids. Don’t carry your epi auto-injector, wear it!