Chocolate and Non-Chocolate Confectionary - Canada - February 2019

Description

Description

"Canadians have a sweet tooth. They show a love for chocolate and for non-chocolate candy by virtue of the sheer number of Canadians who claim they turn to these categories. While Canadians may like what’s familiar to them, there is also a notable portion that cite interest in options that are innovative when it comes to flavour, format and to an extent, functionality. While established brands don’t want to undermine the equity they’ve established with their consumers, feedback collected for this and other Reports show that there is opportunity to capitalize on prospective ‘white space’ opportunities."- Joel Gregoire, Associate Director - Food & Drink

This Report looks at the following areas:

Health-related concerns influencing category innovation

Canada’s aging population represents a possible challenge to growth

Confectionery positioned as a ‘functional’ option

Candy’s not just for kids according to Canadians

Canadians equate chocolate with emotional well-being

Canadians are willing to pay more for better quality chocolate

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Overview

What you need to know

Definition

Consumer feedback

Market size definition

Executive Summary

The issues

Health-related concerns influencing category innovation

Figure 1: Top areas of interest around chocolate and non-chocolate confectionery, November 2018

Appendix – Data Sources and Abbreviations

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.