Latest Reviews for Jaguar Cars

I first thought the suspensions were hard (I also own Rangerover Vogue), but now they feel softer. I don't know if I got used to it or the suspensions became softer after running-in. The fuel ...Read more

[Exterior] Superb quality, as might be expected of a Jaguar. A little lacking in personality. [Interior] Exceptionally good quality. Does not have any problems. [Engine Performance] I did not think ...Read more

Rating : 4.2

Review by Japanese user

Date : Jun 23, 2014

About Jaguar Cars

Jaguar – British Excellence on Filipino Shores

Jaguar, a subsidiary division of Jaguar Land Rover, is a leading British multinational car manufacturing company primarily concerned with the production of luxury cars. It was founded in 1992 as the Swallow Side car Company and has its headquarters in Whitely, Coventry, England. It is one of the luxury car brands serving the Royal Queen, Prince Charles and British Prime Minister. It owns production & assembly units in Birmingham (Castle Bromwich) and Solihull. It also has an automobile engineering & research center situated in Whitley and Warwickshire. A new development and research center was announced to be established in the University of Warwick following an investment of $160 million to develop a newer generation of automobile technology.

Historical Foundation

Jaguar was founded in 1922 as Swallow Side car Company by William Walmsley & William Lyons - notable British motorcycle enthusiasts. Later the established the SS Cars Ltd, which produced the legendary SS Jaguar in 1935 which was a 2.5L Saloon along with sports variants SS 100 & SS 90. Jaguar's United States & United Kingdom divisions were bought by Ford Motor Company in 1989 after which it formally became a member of Ford's newly established Premier Automotive Group in 1999 along with other leading brands such as Volvo Cars, Aston Martin and Land Rover in 2000. However, it should be noted that Jaguar's profits stumbled during Ford's ownership.

Tata Acquisition of Jaguar

Tata Motors was declared as a bidder for Tata on 1st January 2008 after Ford declared that it planned to sell the company along with Land Rover. The deal was also endorsed by Britain's 2nd largest Transport and General Workers Union named Amicus. Major financers of the deal included America based multinational banks – JP Morgan & Citi Group, who facilitated the deal by loaning a combined sum of $3 billion. A series of detailed discussions and meetings were held to address important issues classified under three basis categories – Labor concerns, Technology and Intellectual property.

These include various concerning topics such as pension, job security of existing laborers, engine production, IT systems technology, etc. The acquisition by Tata was completed, and the deal was sealed on 2nd June 2008 at a total coast of 1.7 billion Euros. The deal also included rights to three other subsidiary Jaguar divisions – Daimler, Land Rover & Lanchester.

Ownership

Jaguar is currently managed by Chairman of Board Cyrus P Mistry and Chief Executive Chairman Dr Ralph Speth. Other notable or key figures in the company include Design Director Ian Callum and Marketing director of Land Rover Group Phil Popham. Jaguar is currently under the complete ownership of India based Tata Motors headed by Chairman Emeritus Ratan Tata, Managing Director Karl Slym and Vice Chairman Ravi Kant. Jaguar Philippines is currently managed by Chairman of Board & President Wellington Soong and is assisted by Executive Directors Marc & Jason Soong.

Motorsport Trends

Jaguar has achieved significant victories in racing circuits all around the world including the world famous 24 Hours of Le Mans. Notable Le Mans victories include those in 1951, 1953, 1955 – 1957, 1988 & 1990 with the help of high-performance racing models such as XJR, C Type & D Type. Other major motorsports achievements include 1984 European Touring Car Championships, 1985 Bathurst Race, and 1980 World Sports Prototype Championship etc., with the help of racing cars such as XJ-S & XJR series.

Formula One Racing

Jaguar entered in the Formula One Racing Championships in 1999 with a separate sports division called Jaguar Racing being established in 2000 by then owner Ford Motor Company. However, it should be noted that Jaguar's Formula One venture was not successful all throughout – it managed to attain only 2 podium finishes in a total of five consecutive Formula One seasons from 2000 – 2004. Ford was compelled to disband Jaguar's sports division due to rising costs and falling profits. Hence, Jaguar Racing was sold to Dietrich Mateschitz – owner of Red Bull, an Energy Drink company – in the latter half of 2004. After 2004, Jaguar has had practically no presence in main stream motorsports events.

Marketing & Sales

Jaguar distributes its products to customers through an integrated system of dealership networks all over the world. Such a dealership network was established in Bonifacio Global city in Taguig, Manila through a joint venture facilitated by LRPhils Motor Inc & Jaguars Car Inc named "Jaguar Land Rover Range Rover Lifestyle and Activity Centre" and is the largest showroom of any British Car Brand in Asia Pacific.

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