Hill Media Group has, for the most part, been a virtual company since I opened my laptop for business in 2005. My team and I have worked from home or a small office during the last 15 years. In late 2018, I decided to close my office and work from home. Today, most of us are working from home. It’s the new normal. Last summer, my family and I traveled for two months, and I worked from the road while …

How do you stay engaged with your customers when you can’t interact with them as usual? The business landscape has changed entirely in the past month, and businesses are struggling to maintain customer and client relationships. Before I dive into some tips I have that you can use to improve engagement with your customers, I want you to consider the fact that some aspects of the way we do business may never return to normal. It was already getting hard …

Whether you run an online WordPress/WooCommerce Online Business, Sell on EBay, or accept donations online, you likely have accepted Paypal as a form of payment. As a WordPress website design agency, we have designed many ecommerce websites using WordPress and WooCommerce which utilize Paypal as a method of payment. But how trustworthy is Paypal as a payment processor? This is a question I ask myself quite often as an online seller. Do people prefer to pay for online products and …

The Local Search Landscape continues to change but the one thing that remains the same is that we all want our local businesses to rank higher in Google Maps on desktop and mobile. Google has continued to make local search more promimant especially on our smartphones when you search for a service based on it’s category, such as “Plumbers near me.” If you know anything about basic SEO (Seach Engine Optimization), you know that there are some best practices you …

Creating a content marketing strategy. Sounds daunting. Creating a strategy of any kind can be overwhelming especially if it’s around a new topic. Most online marketers will suggest that you create a content marketing strategy but many small businesses and organizations never get started because marketers want to go big right out of the gate. A good content marketing strategy is reasonable to get started and scaleable. With that said, you will get different answers from just about everybody on …

Facebook continues to set itself apart from other online marketing methods as a cost-effective and inexpensive way to reach new customers. In this video, I discuss 5 Facebook Marketing Trends you should look into in 2018. 5 Facebook Marketing Trends You Should Look Into Facebook Live: Facebook is pushing live video. They want to keep viewers from leaving Facebook. Nothing is more engaging than live content. How can you make Live Video work for your business? Video: If you haven’t …

Effectively marketing your business is an ever-changing beast. Just when you get something dialed in it starts to lose its effectiveness. We are well into 2018 and there are some marketing trends that are just taking off and others that are more defined in their path. To rise above the noise, you need to stand out from your competition. In this video, I discuss 5 Marketing Trends all Small Businesses should consider looking into in 2018. 5 Marketing Trends to …

SEO is still a very important consideration when designing and creating content for your website. There are best practices that have stood the test of time but there are also a lot of misconceptions and practices that could lead to you ruining any SEO that might already be working for you.

I often get asked how to get more traffic to a website without paying for ads. Everybody wants the least amount of effort with the most immediate gain. Though I want that as well, I keep returning to blogging as a method for increasing traffic to a website. I published a new video on our YouTube channel on the topic of getting more traffic to a website by starting a company blog and why this is still important in 2018. …

Getting noticed online is getting harder but for those who are consistent, it gets easier with time. Over the years I have had long periods of consistency followed by dry spells. I have a modest following on most of my social media channels. My goal this year is to grow my online presence by consistently producing quality content. I came up with these 5 ways to Grow Your Online Presence. Grow Your Online Presence Determine Your Message: It is easy …