“We have a specific increase target already but as we have just started working with Egypt’s Tourism Ministry, so some details are still in discussion, thus the percentage of the hike depends on how much the government will spend on the marketing campaign, and on how big the size of the campaign is,” Wang added.

After an eight-year slump for tourism in Egypt largely due to safety concerns in recent times. Tourism, one of the most popular and profitable industries in the country is finally starting to pick up again.

A member of the Chamber of Tourism, Waheed Assem, told Daily News Egypt that the rate of hotel occupancy is going well, as the percentage of occupancy in all the governorates hosting the matches significantly increased