The owner of an Allentown comic book shop will appear in an episode of the AMC reality series "Comic Book Men" on Sunday.

Jeff Rabkin of Beachead Comics, 1601 Chew St., is shown trying to sell a comic book to another store, Jay and Silent Bob's Secret Stash. The episode airs at 11:30 p.m.

Rabkin said the show is like The History Channel's "Pawn Stars" for comic book enthusiasts.

The series, which premiered in February, is set at Jay and Silent Bob's Secret Stash, a comic book store in Red Bank, N.J. It's owned by filmmaker Kevin Smith, who appears on the show along with Walt Flanagan, Bryan Johnson, Mike Zapcic and Ming Chen. Each episode is accompanied by a companion podcast titled "The Secret Stash," presented by Smith and available on his website SModcast.com.

The show, now in its second season, centers on the men who work in the store as they buy and sell comic books and collectibles.Rabkin, who has owned Beachead Comics since 1985, filled out an online application to be on the show. He was asked to come to New Jersey to film an episode in August, he said.

He appears as a customer who comes to the store to determine the value of his "Incredible Hulk No. 3" comic book from 1963, and has to decide if he wants to sell it.

Rabkin said the comic book dates from the "silver age" of comic books during which superhero comics took off. It was during this time that Stan Lee created "The Incredible Hulk" and also debuted "Spiderman." During the period from 1956 to 1970, Lee also came up with "The Avengers" -- a team of superheroes that includes the Incredible Hulk. The superhero team is the subject of the 2012 Joss Whedon film "The Avengers." Rabkin said he hoped the new movie would boost the value of his comic book.

This weekend is a big one for comic book fans in the area. Lehigh Valley Comic Con, which Rabkin is not participating in, runs 10 a.m. to 4 p.m. Saturday, at the Schnecksville Fire Hall, 4550 Old Packhouse Road, Schnecksville. Visitors can meet comic book creators and buy books, toys and collectibles. Guests include Rusty Gilligan, sketch artist for the AMC show "The Walking Dead" as well as for movies "The Avengers" and "Captain America," and Brendon and Brian Fraim, artists for magazine "Knights of the Dinnertable," comic book "The Odd Squad" and more.

Comic Con admission is $5; $4, with college ID; free, 12 and under and $1 off for those wearing a costume.