Lonestar Smoke

Trending Now: Self Expression through Water Pipes
Customizations for Going Up in Smoke

Options abound for water pipes, and consumers are jumping at the chance to express themselves
through customizations that re ect their unique personalities, individual interests and
personal desires. For many, there’s great joy in customizing what’s about to go up in smoke.

Th aesthetics of functional glass art run the gamut: diverse
sizes, shapes, weights, textures, colors and characteristics.
Many smoke shops feature the works of talented local, regional
and national artists, while others venture beyond U.S. borders
to include imported wares. The best gauge of the exponential
increase in the popularity of water pipes is the growth from a
handful of traditional pieces to more than 200 current — and
growing — options. Among emerging sales trends are sports
team and erotica-themed water pipes… and consumers just
can’t seem to get enough.

Why Customizations? Why Now?
Consumers have a unique yen to put an individual stamp on
what they wear, drive, eat, add to their coffee, create in playlists,
put in their homes and, now, how they smoke.
Over the past two decades, consumers have steadily and consistently
shift ed away from mass-produced standardized products in favor of products that refl ect their individuality while also meeting
their needs. In a nutshell, their demands have driven product
creation and, in many cases, recreation. From storefronts to web
sites, there’s a spotlight on customizations, solutions and unique
confi gurations because consumers enjoy an increased sense of
ownership for their creativity in customizing products that are
uniquely theirs.

Clearing the Smoke With so many options to consider in putting the right products on
the shelves, what’s a smoke shop to do?

“Consumers want — and expect — choices that reflect their individual
personalities, and savvy smoke shops are jumping on
board with more extensive and diverse inventories,” according
to Rahil Hamirani, president of Lonestar Smoke. “In addition
to product diversity, it’s equally important to have products with
price points that appeal to all shoppers, from newcomers to the
smoke world to committed patrons adding to their stash and serious
collectors alike.”

Whether a smoke shop offers simple accessories for customization
or broadens its range of smoking products, “It’s absolutely imperative
to cater to the customization craze,” adds Hamirani. “Th rough
the wholesale side of our business, our value as a one-stop resource
is recognizing trends early on, advising businesses on what consumers
expect to see on the shelves and automating the process for
smoke shops to effi ciently and privately place orders of all sizes.”

In the end, as in the beginning, it’s all about the customer. “Today’s
consumers want product customization, which boosts sales
and creates customer loyalty,” observes Hamirani. By empowering
them with options that reflect their individuality, smoke shops
have signifi cant opportunities like never before.

Founded in 2006, Lonestar Smoke (lonestarsmoke.com) is a family-
owned, family-run business headquartered in Houston, Texas.
Both a wholesaler and retailer, the company off ers an extensive selection
of high-quality pipes with balanced fi ltration and unique
designs, as well as accessories ranging from clever hideaways to
portable must-haves. Lonestar Smoke travels the world to source
unique products at varying price points aligned with emerging
trends and customer expectations.

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