The "CMO Guide to Marketing ROI" white paper is available for free download. This 16-page paper presents the opportunities and challenges of managing marketing ROI to improve performance and profitability. It includes a case study and a quick-skim checklist. >>view report>>

2008 Marketing ROI and Measurements Study

Published by Lenskold Group and sponsored by Kneebone

For highlights of the 2008 Study, view the press release (click here).