Destiny developer Bungie is mindful of its success with the Halo franchise, placing pressure on the studio to raise the bar even higher. Bungie COO Pete Parsons has spilled all in a new interview.

Speaking with MCV, Parsons said, “We put a lot of pressure on ourselves to set the bar higher. We owe it to ourselves, and our fans to stretch our studio to its absolute limit.”

Rather than rest on its success with Bungie, Parsons stressed that its not in the studio’s blood to become complacent. “We constantly challenge ourselves to evolve with technology and entertainment, to do something better than we did before.

“That takes ambition, but it also takes passion, an incredibly talented and inspiring team, and tons of hard work With Destiny, we’re not only building a great action game, but to change the way our fans play Bungie games together.

“We’re building an awesome, hopeful world filled with epic action and adventure. If we do that successfully, we hope players will hold Destiny in the same regard they do all their other beloved entertainment franchises.”

What’s your take on Destiny’s ambitious scope so far? You can read my impressions piece on the game’s reveal here: