The Image staff muses on the culture of keeping up appearances

Olympic style: In the battle to stand out, Norway wears the pants

February 18, 2010 | 7:08
am

Consumed with the clothes on the runways around town for New York Fashion Week, it's been hard to keep abreast of who's wearing what at the Olympic Winter Games going down three time zones and one international border away.

But even from here it would have been hard to miss the distinctive trousers sported by the Norwegian curling team -- loud all-over argyle patterns, some in red, white and blue (the colors of Norway's flag too) and others in red, white and gray.

Thursday morning, the "Today" show reported that the bold bottoms hail from a Sonoma-based golf-wear company called Loudmouth Golf.

If you're a Norwegian expatriate looking to show fealty to the home team (or a closet curling fan looking to come out), you can order a pair of the red-white-and-blue "Dixie-A" style by clicking here, or the "Red & Gray-A" here.

You can keep tabs on how the wildly wardrobed team is doing in the Games by clicking here, but when it comes to the competition to stand out on the world stage, Norway's already atop the podium.

-- Adam Tschorn in New York

Photo: Haavard Vad Petersson of the Norwegian curling team gets set to deliver the stone during a Feb. 15 practice at the Vancouver Olympic Games. Credit: Robert F. Bukaty / Associated Press