Sustainable Lipton Ice Tea Packaging
공모전이 마감되었습니다.

Invent breakthrough ideas for Lipton Ice Tea so we can enjoy it without the need of a plastic bottle.

5,000€

Reward

#1상금50€

#1상금50€

#1상금50€

#1상금50€

#1상금50€

#1상금50€

#1상금50€

#1상금50€

#2상금50€

배심원 상금

#1상금2,500€

#2상금1,500€

#3상금500€

2018년 11월 14일 (수)에 공모전 마감

Your presentation should have 2 visuals (#1 to present your product/packaging solution, #2 to describe how it works, etc.) and your idea description and answers to the 3 questions.

Presentation

창의적인 글쓰기 - 라벨 & 패키지 디자인

Lipton Ice Tea is a fun, optimistic brand providing a ‘better for you’ tasty refreshment with tea. It is a loved brand amongst Millennials, who like the multisensorial Ice Tea experience that naturally awakens your body, mind and spirit. Unfortunately, with every bottled Ice Tea we drink, we end up with an empty plastic bottle.

Although plastic is praised for its convenience and hygiene protection, people are aware it threatens our increasingly fragile ecosystems. As the impact of plastic pollution becomes more and more visible, people around the world feel the need to engage in a more sustainable way of life. While tea is an inherently sustainable drink that is brewed at the point of consumption, bottled ice tea requires a bottle and shipping also has a big environmental impact.

Lipton Ice Tea is committed to bringing to consumers sustainable solutions and innovations. The brand has already launched multiple initiatives to reduce or recycle packaging. Now we need your creativity to think how it could use significantly less plastic packaging.

Can you help Lipton Ice Tea to come up with novel and breakthrough ideas to enjoy Ice Tea without the need of a plastic bottle?