In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Or they stumbled upon an unforeseen dead-end that prevented them from automating. MORE

Sometimes it’s better to be losing. A study by Jonah Berger of 18,000 NBA games shows that teams losing by a point at halftime were actually more likely to win than teams ahead by one point. Statistically, LeBron James is 8% better when his team is down late in the game. MORE

Tap into what your employees love to do, not just what they are capable of doing. As the Association sector continues to disrupt, to transform and to evolve, some of the biggest casualties are our own employees. MORE

Combing through over 343 interview transcripts, I am discovering the reasons member join. We tend to think they join for the benefits, but most potential members have no idea what the member benefits are. Instead, they join because someone told them to join. MORE

With March Madness in full swing, it starts to make you think: How can you stand apart from the crowd? It’s a jungle out there, and you need to compete to make sure you (AND your nonprofit) stay ahead of the pack. What better way than to take a quick look at how you can leverage your professional skill sets! When it comes to work experience, it’s traditional to split up these proficiencies into two categories: hard skills and soft skills. MORE

Creating a Real Win-Win: Opportunities for Associations to Help Sponsors Become Thought Leaders from JP Moery. The post Creating a Real Win-Win: Opportunities for Associations to Help Sponsors Become Thought Leaders appeared first on The Moery Company. Resources MORE

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Thu.Mar 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Or they stumbled upon an unforeseen dead-end that prevented them from automating.

Combing through over 343 interview transcripts, I am discovering the reasons member join. We tend to think they join for the benefits, but most potential members have no idea what the member benefits are. Instead, they join because someone told them to join.

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Sometimes it’s better to be losing. A study by Jonah Berger of 18,000 NBA games shows that teams losing by a point at halftime were actually more likely to win than teams ahead by one point. Statistically, LeBron James is 8% better when his team is down late in the game.

Tap into what your employees love to do, not just what they are capable of doing. As the Association sector continues to disrupt, to transform and to evolve, some of the biggest casualties are our own employees.

Creating a Real Win-Win: Opportunities for Associations to Help Sponsors Become Thought Leaders from JP Moery. The post Creating a Real Win-Win: Opportunities for Associations to Help Sponsors Become Thought Leaders appeared first on The Moery Company. Resources

With March Madness in full swing, it starts to make you think: How can you stand apart from the crowd? It’s a jungle out there, and you need to compete to make sure you (AND your nonprofit) stay ahead of the pack. What better way than to take a quick look at how you can leverage your professional skill sets! When it comes to work experience, it’s traditional to split up these proficiencies into two categories: hard skills and soft skills.

With March Madness in full swing, it starts to make you think: How can you stand apart from the crowd? It’s a jungle out there, and you need to compete to make sure you (AND your nonprofit) stay ahead of the pack. What better way than to take a quick look at how you can leverage your professional skill sets! When it comes to work experience, it’s traditional to split up these proficiencies into two categories: hard skills and soft skills.

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For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.