Here’s What You Need to Know about Marketing in 2019

September 20, 2018

The year is blazing by, and as we approach the last quarter, we see more and more forecasts being released for various industries. The marketing world (which, as it is, already evolves at a fast pace thanks to technology and the internet) is not one to be left behind.

So what marketing practices or approaches are predicted to become big trends in 2019? Not surprisingly, creativity is still at the forefront – more specifically the willingness to do something innovative, fresh… even unexpected! It need not be an incredibly drastic change from your usual marketing campaign or style, but doing something as simple as amping up incentivized promos on social media could give you more edge – and yes, even more customers, especially if there’s a viral component to your campaign.

Another non-shocker is content marketing. We’ve spoken about the strength of a really good content marketing campaign, and it seems that investing on a well-planned and strategic content marketing plan would be wise. This includes consistently scheduled posts, highly relevant topics and some good-old fashioned keyword optimization. People respond to content that they find useful and helpful, and if you have an efficient SEO plan in place, it’ll be much easier for them to stumble upon your content in the worldwide web.

Rising ad spend on digital marketing is also indicative of what we can expect to see moving forward. According to eMarketer, digital marketing ad spend will make up 51% of the country’s total media ad spend by 2021! That’s about a 15% increase from just five years ago. This suggests that more and more brands and marketers are putting their money on digital marketing tools and techniques (e.g. SEO, SEM, Social Media Marketing, Email Marketing), likely because they have experienced desirable results relative to their marketing goals.

There are many ways that you can go about marketing your business, and knowing what could potentially work for you in the years to come is the first step. We want to help you get to the next one. Talk to us today about your marketing and design needs!