We’re putting a new twist on the ancient art form of storytelling. A multimedia craft that’s been cultivated for millennia. But instead of being huddled around a fire, we’re gathered in board rooms, around conference tables, or facing one another across employee couches to herald the importance of a highly effective approach to public interest communications: The real human narrative and the irresistible power of storytelling as a strategic business tool. At Madeira, we nurture our clients’ stories by way of their internal staff, client base, grateful patients, community partners, and much more. These are the stories of enriched lives, benefits to communities, measurable outcomes, and quantifiable gains. These stories take risks by being honest and broaching sometimes difficult subjects with authenticity, verification, and third-party endorsement.Whether the stories are for social or human services, healthcare, grassroots campaigns designed to raise awareness of political and environmental conditions affecting our lives in so many significant ways. Whether the stories are two-paragraph bios, staff anecdotes, short or longer-length case studies, Podcasts, or video clips, creating a culture of storytelling to elevate your organization’s work is a tale of distinction. A mindset. A push in the direction of differentiation in key markets that we’re equipped to help organizations and people carry out. Our process begins with a Sacred Bundle: Clients’ unique collections of hand-picked talismans, objects of their own choosing that may exemplify the heart of an organization, the gains its people aim to make. The collection may include notes, charms, symbols in small form that invoke benchmarks you have in mind, people you want to reach. It may contain mementos from an aunt, father, mentor, or anyone who’s changed your life. Improved your world. These objects of meaning are gathered into one bundle of your choosing. A burlap bag, silk pouch, a wooden box. The bundle is a representation of your leadership style, management attitude, presence, timing, hopes, and expressions of how stories can tangibly demonstrate outlook and the ability to realize and shape the present and future. Madeira is ready to harness your stories to leverage change and contour the shapes you desire most.