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Buyer network opt outs

Some buyers do not appear in the Query Tool report because they have chosen to not reveal their bid data to publishers.

This can occur for a variety of reasons, though it is most often due to specific contractual agreements that buyer networks have with their customers that prevent them from sharing data with a third-party.

Buyers can choose to not reveal their bid data at any time. However, once a buyer has opted out of disclosing their bid data, this information is excluded for all publishers they transact on.

If you notice that certain buyers with whom you have a relationship are not appearing in your Query Tool report, we encourage you to contact them to understand their reasons for doing so and what could be done to change the situation.