Time to Make the Truck Driver Cool Again

There’s no question that the image of the American truck driver has gradually lost its cool. Glorified in the 70s when Kris Kristofferson and Burt Reynolds graced the screen as modern day cowboys , the image has rapidly declined to that of outlaw, rebel and antagonist in movies.

Today, the new generation has fostered the impression that the American truck driver is uneducated, low skilled and unmotivated.

Whether this reputation is deserved or not is up to you to decide.

Today the American truck driver is facing an even worse crisis. Due to the introduction of tougher hours of service requirements and electronic logbooks, experienced truck drivers are leaving in droves.

Meanwhile the older generation of truck drivers are retiring and the younger generation are not filling their seats.

Despite the sharp rise in pay (17% in three years), young people are still not attracted to truck driving because of preconceived notions and countless hours away from home.

But big changes are coming to the industry that might cause young people to reconsider.

Cabs today are becoming more pimped out with XM Radio, Direct TV, WiFi, Automatic Transmission and all the creature comforts that young people would appreciate.

And within 10-15 years, autonomous trucks will become the industry standard. Driverless trucks doesn’t mean no driver at all. The driver is still needed for monitoring and to act in case of emergencies.

Meanwhile the driver can sit back, watch TV, check his email, just like if he was sitting at home. He becomes less of a driver and more of a decision maker — something young people may be attracted to.

Autonomous trucks and technology may be what solves America’s truck driver shortage crisis.

The EU Embassy Run is a 12-mile run covering a dozen EU Embassies in one day.
For the last eight years, we have celebrated the cultural heritage and national traditions that the EU countries have to offer.
Register for the Run here euembassyrun.com/product/run-registration/
All Proceeds will benefit Team River Runner "Helping Wounded Veterans"
Meet in front of Van Ness Metro at 8:45 am on Sat, May 14th
The run will start promptly at 9:15 am
Van Ness Metro
Please try to arrive early. We will be leaving shortly after 9. Our first Embassy -- Austria will be expecting us by 9:30. In the event that you're running late, you can always meet us at the intersection of Van Ness & Connecticut at around 9:45 -- you can then join us as we head towards Netherlands and Czech Republic. And as always, you can meet us or depart from any Embassy that you wish.
Course
Please do familiarize yourself with the course and SOE
In the event that you're running behind there are many places that you can meet the group or depart if you choose to leave early.
Beverages
Please feel free to bring hydration belts & sunscreen. There will water at each stop as well as limited food & drinks at many of the Embassies, so pls bring some cash. Last year Austria served Red Bull, Netherlands - Heineken, Poland - pierogies, etc
Post Run Mixer
After a long day of running and exploring, you'll definitely be in the mood to eat and drink. So our final stop after Sweden is a short run to Mr Smith's of Georgetown.
There will be food & drink specials and we'll buy you each a drink.

All Proceeds will benefit Team River Runner "Helping Wounded Veterans"

Meet in front of Van Ness Metro at 8:45 am on Sat, May 14th

The run will start promptly at 9:15 am

Van Ness Metro

Please try to arrive early. We will be leaving shortly after 9. Our first Embassy -- Austria will be expecting us by 9:30. In the event that you're running late, you can always meet us at the intersection of Van Ness & Connecticut at around 9:45 -- you can then join us as we head towards Netherlands and Czech Republic. And as always, you can meet us or depart from any Embassy that you wish.

Course

Please do familiarize yourself with the course and SOE

In the event that you're running behind there are many places that you can meet the group or depart if you choose to leave early.

Beverages

Please feel free to bring hydration belts & sunscreen. There will water at each stop as well as limited food & drinks at many of the Embassies, so pls bring some cash. Last year Austria served Red Bull, Netherlands - Heineken, Poland - pierogies, etc

Post Run Mixer

After a long day of running and exploring, you'll definitely be in the mood to eat and drink. So our final stop after Sweden is a short run to Mr Smith's of Georgetown.

There will be food & drink specials and we'll buy you each a drink. ...

EU Embassy Run

May 12, 2018, 8:00am - May 12, 2018, 4:00pm

The EU Embassy Run is a 12-mile run covering a dozen EU Embassies in one day.
For the last eight years, we have celebrated the cultural heritage and national traditions that the EU countries have to offer.
Register for the Run here euembassyrun.com/product/run-registration/
All Proceeds will benefit Team River Runner "Helping Wounded Veterans"
Meet in front of Van Ness Metro at 8:45 am on Sat, May 14th
The run will start promptly at 9:15 am
Van Ness Metro
Please try to arrive early. We will be leaving shortly after 9. Our first Embassy -- Austria will be expecting us by 9:30. In the event that you're running late, you can always meet us at the intersection of Van Ness & Connecticut at around 9:45 -- you can then join us as we head towards Netherlands and Czech Republic. And as always, you can meet us or depart from any Embassy that you wish.
Course
Please do familiarize yourself with the course and SOE
In the event that you're running behind there are many places that you can meet the group or depart if you choose to leave early.
Beverages
Please feel free to bring hydration belts & sunscreen. There will water at each stop as well as limited food & drinks at many of the Embassies, so pls bring some cash. Last year Austria served Red Bull, Netherlands - Heineken, Poland - pierogies, etc
Post Run Mixer
After a long day of running and exploring, you'll definitely be in the mood to eat and drink. So our final stop after Sweden is a short run to Mr Smith's of Georgetown.
There will be food & drink specials and we'll buy you each a drink.