How is LikeBillions different to click-to-call?

Click-to-call requires the mobile website visitor to actually click on the browser in order to initiate a call. It does not enable the ability to communicate with user via their browser or to sync a user’s web session with the user’s phone call. It is not possible to determine whether the user intentionally initiated a call or accidentally clicked on the button. LikeBillions technology syncs between any kind of phone call (including Click-to-call) using any kind of phone device (mobile, land-line or Skype etc) with any kind of internet device (mobile, tablet and desktop)