A fifteen millimeters electronic device, as slim as a credit card,
containing a new “nail2nail” service. This is the product designed by See Your
Box, a London-based startup founded in 2013, in order to provide a real-time
monitoring of artworks conditions during a temporary exhibition. Starting from
the very first moment the artwork leaves the museum, through its transportation,
storing, setting up, exhibiting and going back to its original location through
the same steps.

“The device allows up to a six-month transmitting of all the data
essential for an artwork, such as position, temperature and humidity. Without
needing to be recharged or supported by an additional antenna, but only
adjusting the configuration during the different phases of a complex logistic
process, like an art exhibition”, as explained by Federico Capello, co-founder
of the startup together with Mark Philip Loria, Silvestro Russo and Marco Toja.

Marco himself had the original idea to use mobile technology to monitor
globally delivered goods, a market including ten billion shippings in Europe
every day.

Two years ago, the beta version of the system was released, based on IIoT
(Industrial Internet of Things) technology. A few months later, the first
funding round was closed, resulting in a 650-thousand-dollars investment made
by English and Italian business angels, which allowed to move part of the
executive offices in Zurich and led to a development partnership with the
University of Catania.

Nowadays, See Your Box can count on a five people team and ten B2B
customers in three different business verticals, that is Fine-Arts,
agribusiness and automotive, in addition to a cross target in the insurance
field.

Apice Group is the first European customer to take advantage of this
technology, using it to carry some artworks from Guggenheim Museum in Venice to
Brussels, to take part to the “Guggenheim Full Abstraction” exhibition.

“The next step includes closing a 3-million-euro round of investments, the
half of them already being subscripted by our investors, which will be used to
empower our team with five more people within the next twelve months, to increase
sales, to promote our technology and go on developing our product”, stated
Federico Capello.