Surprise! FM104 Listener Laura Wins a FIAT 500X

FIAT gave us a challenge: make their car giveaway stand out

Nobby from FM104’s Strawberry Alarm Clock is a car geek. He wanted to give one of his lucky listeners a brand new FIAT 500X and we were there to record the moment that Nobby handed lucky Laura the keys.

This video was the culmination of a 2 week campaign run On Air and Online for FIAT by FM104 and Urban Media. It included competition interactivity, social posts and an email campaign.