Give Me What I Want

As proof of my nerdhood, I offer up Exhibits A, B, and C. Yes, three tickets to J.J. Abram’s Star Trek. I saw it opening night, again the next night, and then a few days later in San Francisco. I will no doubt see it one more time in the theater, and then will probably own the DVD.

So beyond proving that I am every bit the nerd you know me to be, why bother blogging this? Simple. The lesson here is that Abrams delivered. He gave his backers the movie they needed, but he gave his fans, the ticket-buyers, the maker-breakers, exactly what we wanted. Each note that Abrams rang in our direction (again, “our” being the people who wanted the most from the experience), we rewarded him with more positive response.

What are those notes? If you have any kind of background in Star Trek, let’s just say that nary a scene goes by that you don’t find yourself giggling just a little bit to yourself, or saying “No way!” (Those of you who’ve seen it, don’t spoil it. You know what I’m talking about.)

So what are the notes you need to ring out from your product or service to make a die-hard fan? They’re not hard to think up. If you’re an Apple fan, we really want a netbook. If you’re an iPhone fan, you want some basics, like copy/paste and MMS messaging. If you’re a Starbucks fan, you want… what? If you’re a fan of house insurance, what do you want from them?

You can see where this might get tricky if you’re not in the “kapow!” business world. And yet, I suspect there is something that your would-be fans would want.

Have you ever asked them?

Live long and prosper.

Chris Brogan

CEO of Owner Media Group

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