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Friday, 20 May 2016

Sony Mobile Communications announced a new addition to the revamped Xperia X series with the stylish selfie-cam masterpiece, Xperia XA Ultra. Its large 6” screen, 16MP front camera, low-light sensor, up to two days battery life and stylish thin design with a borderless screen makes it a fantastic mid-range smartphone for every need.

Boasting an advanced selfie cam, it captures the perfect pose day or night. This is made possible by its 16MP front camera and Sony’s renowned low-light sensors. The Sony camera technology used in the Xperia XA Ultra helps achieve sharp, bright, blur-free shots every time and features a smart selfie flash to naturally illuminate a face for night scene selfies. It benefits additionally from the Optical Image Stabilisation system to counter hand shake for both photos and videos. Taking a selfie is made even easier with the Hand Shutter feature. All it takes is raising a hand and the shutter timer will start to count down, leaving enough time to make the perfect pout and strike a pose. Capturing the perfect spontaneous shot is also possible with the super-fast main camera, featuring 21.5 megapixels, Sony's exceptional Hybrid Autofocus and quick launch and capture so one can go from standby to capture in a fraction of a second.

Fitting beautifully in the hand, the infinity-feel borderless 6-inch Full HD display with curved glass is encased by a metal surround that creates a seamless feel. Despite the large screen, the Xperia XA Ultra's razor thin design and One-handed Operation Mode means it sits comfortably in one hand.

The Xperia XA Ultra might have a big, bright display, but that doesn’t compromise the Sony battery standard. It still gets up to 2-days of battery life from a single charge, leaving more time to chat, snap and watch. When the need comes for a quick battery top-up, the Xperia XA Ultra coupled to the Quick Charger UCH12 will get 5.5 hours of battery life in just 10 minutes. Additionally, with integrated Qnovo adaptive charging technology the lifetime of the battery is extended so over time one gets much more use out of the device.

This breakthrough model comes on the heels of Sony Mobile Communications' announcement of the appointment of Mr. Jason Smith as its new Vice-President for the Middle East and Africa, effective 1st of April 2016. A consummate Sony professional, Mr. Jason Smith has been part of the Sony Corporation for the past 16 years, spearheading different markets in Asia and South Africa. The new Vice-President's focus will be to develop further the partnerships with operators and distribution partners throughout the region, while continuing to strengthen Sony Mobile Communications' business in the Middle East and Africa markets.

Looking forward to review the device once the local launch date and price is released by Sony Mobiles.