So remember to treat your fans like VIPs — and let them in on the stuff they won’t see in your official news releases. I shared the above picture of my boss and his dog at a recent fashion show on The Growing Bolder TV page on Facebook and people went nuts! Now, all day before and all day after, I shared important, work-related information, but this is what made people smile. It’s all about the balance, so when in doubt, do something surprising and special on your page.

2. Respond and get engaged

You.must.be.involved.with.your.fans.

Ask questions. Answer questions. “Like” comments and be out in front of possible problems. Please consider setting your wall so that it shows posts from both admins AND your fans, so it doesn’t look like you’re having a conversation with yourself.

3. Post every other day, early in the morning (and make weekends a priority!)

I’m a little lukewarm on this one, so take it with a grain of salt. But studies show that when you factor in Facebook’s EdgeRank (the algorithm used to decide which posts show up in your feed and when), posting every day can actually hurt you.**

(Bonus info: sharing things about sex and or Facebook will get you a lot of interaction)

4. Include images and meta descriptions

We recently celebrated a big milestone at Growing Bolder, and we shared pictures of our cake with our fans.

Our best picture? Nope. Super serious? Nah. But it was a way for us to put our faces on our brand…because who really wants to be friends with a logo?

Photos and meta descriptions (the short summary that comes up when you share content) are crucial, and usually they can be automatically pulled from your website. So make sure that your plugins are correctly configured and that you include photos in as many posts as possible.

If you’ve read this far, you REALLY like Facebook. So why not find me at the following links?:

About Katy

Katy Widrick is a multimedia producer and online marketing consultant at MakeMediaOver.com. A NASM-certified personal trainer and AFAA-certified group exercise instructor, she writes about healthy living in a hectic world -- a balance between fitness and friendships, all built through social media. But her favorite job is mom to two beautiful girls.