What Aamir Khan is trying to do for Godrej's brand image

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What Aamir Khan is trying to do for Godrej's brand image

10 Apr, 2013

Text: Amit Bapna, ET Bureau

So what does Godrej really make? Locks, soaps, cupboards, hair dye...the company finds that the answer varies widely depending on who you ask. It's trying to stitch together a strategy that showcases a cross section of its folio, tying it back to the mother brand.

And helping it along is brand ambassador Aamir Khan in drag.

In pic: Aamir Khan at the felicitation of Talaash contest winner at Trident hotel.