HEALTHY, FRESHNESS, VALUE PREDICTED WINNERS FOR '94

Healthy, fresh and good value will be the key words in 1994, supermarket bakery executives told SN.Emphasizing whole grain, fresh baked breads and creating variety with different touches to basic products are some of the ways retailers expect to drive sales in the New Year.That's what consumers want, retailers said, and they intend to give it to them. In fact, David Miller, director of in-store bakery