Solving real business challenges

Commercial research experts

We have a team of commercial research experts with a range of backgrounds. Whether your business is large or small, take advantage of our world-class research expertise to solve complex business problems to agreed timelines.

Our key research expertise

Accountancy and finance

Agribusiness

Economics

Food innovation

Health

Human Resources

Data Analysis

Retail management

What we can do for your business

Turning big data into actionable insights

Big data insights

Data analysis allows company leaders to fully understand what drives value to their company and effectiveness of programmes of work.

Industry sector analysis

Sector analysis

Industry sector analysis can provide a view of how well a given group of companies are expected to perform as a whole. It also enables individual organisations to benchmark against industry standards.

Financial and economic impact studies

Impact studies

Economic impact studies examine the effect of an event on the economy in a specified area. These studies can help quantify the impact of changes in business revenue, business profits, personal wages and/or jobs.

Evaluation of new initiatives

Evaluation

Evaluating the effectiveness of projects and initiatives against organisational objectives and current business climate helps ensure you will deliver the best outcomes for your business.

Long term forecasting

Forecasting

Forecasting is essential for business planning – it can help you predict the future of the market and your business. By doing forecasting businesses can change their objectives to achieve success in a changing environment.

Our clients

We have successfully partnered with a number of large corporates and global organisations and industry groups including:

KPMG

Southern Cross

Farmlands

Queenstown Chamber of Commerce

Toyota Financial Services

Testimonials

Auckland Council (Past) Chief Executive, Doug McKay

“Massey University is a powerhouse of knowledge and smart thinking, and by strengthening our relationship together we can make Auckland the innovative hub of the Pacific Rim.”

KPMG Partner-Audit, Head of Financial Services, John Kensington

“We work with the AKE Hub in producing the annual KPMG Financial Performance Survey (FIPS). Our partnership has greatly improved the timeliness of the whole process.”

Frequently asked questions

I am interested in talking to someone about doing some research for me. Who should I speak to?

What sort of research do you do?

It depends on the needs of the project, but projects have typically involved:

Market research surveys

Economic impact studies

Big data and social analytics

Long-term forecasting of industry sectors

Market and customer segment analysis

Financial and non-financial evaluations of company initiatives

What expertise do you have?

The Knowledge Exchange Hub works across all Massey University's colleges and schools, research groups and research centres to meet your specific needs.

We have particular expertise in:

Business

Management

Finance

Marketing

Economic and Community Development

Food innovation

Information technology

Health

Design

Education

Agriculture

Technology

How long does it take to complete a research project?

The length of a research project depends on what is involved and the number of stages or the research. A “typical” project will run between 3-6 months but we work on timings established in conjunction with our client based on their organisational objectives.

How much will it cost to complete a research project?

The cost of a research project depends on what is involved and the complexity and scale of the project. To find out more please contact: askbusiness@massey.ac.nz

How is quality assured for research projects?

Research is lead and supervised by a senior academic who assures the quality of the project outcome. The research projects are also managed by a qualified project manager within the Knowledge Exchange Hub, ensuring projects are delivered on time, and within budget.

Does my organisation need to be based in Auckland to work with the Knowledge Exchange Hub?

Not at all. We work on research projects with organisations throughout New Zealand.

In the media

Knowledge Exchange Hub Director Prof Christoph Schumacher talks about the rise of timebanking, a formalised version of bartering: