With the latest Australian Child Health Poll results in, it might seem all too familiar to most families out there, that trying to control daily screen time limits and incorporating physical activity into a child’s day is becoming quite a challenge in most households.

With excessive screen time causing constant conflict and distress in half of all Australian families, it is no wonder parents are left feeling helpless and overwhelmed when it comes to trying to control technology usage in the home. It’s not only the conflict that is concerning parents, but the impact it is having on…

In every adult there lies a big kid, and for Aimee Atkins, there lies a very big kid, on a very big mission.

I always knew that one-day I would build a global children’s company. It would be the output of my unique ability to merge a hilarious streak for fun and entertainment with a deep mission to inspire the growth of healthy, happy kids globally.

Eighteen months ago, Elanation co-founder Katherine Pace never thought she’d be building a children’s company.
Coming from an engineering and design background, Pace knew the future for wearables was bright, but prior to founding Elanation, she had only ever designed products for adults.

On the 11th March 2017 the ELANATION team collaborated with the Manly Warringah Little Athletics Club down at the Narrabeen Australian Institute of Sport. The day was a huge success with all Little A members and parents learning how the ETURBO encourages a healthy physical-digital play experience for families.

For most of us, digital media is a normal part of our daily lives. We use it to learn and to entertain ourselves…we even use it to communicate with each other. Children are early adopters and if your kids are like most, they’ll navigate their way around a new app before breakfast is even finished.

We all know daily physical activity is important for our children, particularly when digital addiction, childhood obesity, anxiety and depression are on the rise. But, do we know how much is the right amount for healthy development?

Building a community of kids that have a fun and rewarding experience within Elanation was always our team’s vision. This is why we made sure our customers (children) were a part of our design, development and execution process every step of the way.

Bolstered by a successful capital raise, earlier this year, Elanation co-founders Katherine Pace and Aimee Atkins have launched the start-up’s first offering, with the aim being to satisfy a gap in the kid-tech market for age-appropriate fitness wearables – and they’re just in time for Christmas.