Looked at the BDInfo scan of that disc and think that I found your problem. Despite the back cover claiming that it's in 1080p, it seems to have been encoded in 1080i at 25fps (technically 1080i50, but essentially the same thing) and most US players including Sony's won't handle that format. It's a pretty common thing for BDs of European-created TV productions released for their home markets, same thing happens with BBC UK releases of their nature documentaries.

If the main program was in 1080p (24fps) or 1080i60 (30fps) then it would've played fine since the Universal logo stinger (which was separately recorded in one of the two latter frame rates) did work which means the disc wasn't region-locked.