With approximately 30% of the global market under its control, Spain continues to lead the way in the global grape juice trade. In 2014, Spain exported 257 thousand tonnes of grape juice totaling 258 million USD, 11% under the previous year. Its primary trading partner was Italy, where it supplied 22% of its total grape juice exports in value terms, accounting for 70% of Italy's total imports.

Overall, the global grape juice trade reached 890 million USD, with a CAGR of 2% from 2007 to 2014. In physical terms, it showed decline, falling from 862 thousand tonnes in 2007 to 764 thousand tonnes in 2014.

In 2014, Japan (12%), the U.S. (12%), Germany (10%), Italy (9%) and Canada (7%) were the leading destinations of global grape juice imports, together making up 50%. The share of Japan increased modestly (+2 percentage points), while the share of the U.S. illustrated negative dynamics (-5 percentage points).

Italy and Argentina were among the other main global suppliers of grape juice in 2014 with a combined share of 37% of global exports. The fastest growing exporters from 2007 to 2014 were South Africa (+13% per year) and Austria (+8% per year). Even with these competitive inroads, Spain, was able to strengthen its position in the global export structure, from 23% in 2007 to 29% in 2014.