TV4

TV4 is the largest television broadcaster in Sweden with more than 40 channels offering a mix of programmes from news, entertainment, live sports and top class drama.

TV4 optimizes broadcast media ad sales on Salesforce

Win announcement

CloudSense, a global leader in Salesforce-native commerce solutions has won a contract with the largest commercial broadcaster in Sweden, TV4. TV4 Group channels account for more than 30 percent of TV viewing in prime target group 15-64 years-old, and more than 50 percent of the TV advertising share of market in Sweden.

The CloudSense Media Platform will replace TV4’s customized legacy systems to manage TV advertisement bookings and sales as part of a wider transformation of the business. Although CloudSense has many customers in print and online publishing, this will the first time its technology is used in the broadcast industry.

TV4’s legacy IT systems could no longer offer the agility needed for today’s complex TV ad selling methods such as the use of target rating points. It chose CloudSense following a competitive pitch because of its powerful, enterprise-class configure, price, quote capability and its specific functionality for media advertisement sales. TV4 was also looking for a way to gather improved management information on the sales pipeline to enable better forecasting and to help its team sell more effectively. The deal is for 150 licences.

“We were looking at a number of options including a generic CPQ option with no specific broadcast capability or building the solution ourselves. However, we decided the best way to go for project efficiency, functionality and also future proofing our investment was the CloudSense Media Platform,” says Jan Rizvi, Head of Technical Development at TV4.

“Broadcasters, like other media companies, are having to change the way they work to address advertisers’ demands and the need for enhanced targeting and greater localization. The CloudSense Media Platform provides the agility lacking in more traditional systems to enable broadcasters to offer their clients a more compelling proposition,” says Richard Britton, CloudSense CEO.

“We were looking at a number of options including a generic CPQ option with no specific broadcast capability or building the solution ourselves. However, we decided the best way to go for project efficiency, functionality and also future proofing our investment was the CloudSense Media Platform.”