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Trade mark application gives clues to new service

One quirk of working with trade marks is that you can gain an insight into products which are about to launch before they are announced. Businesses will generally seek to protect their brands by filing trade marks prior to announcing new products and services, and a search of a big name brand can yield interesting results.

A case in point is Sony Mobile's recent filing of a European Community Trade Mark (CTM) at the Office for Harmonization in the Internal Market (OHIM). The mark, "MyXperia", is listed on OHIM's website and is therefore in the public domain. This contrasts sharply with the preferred approach of big name electronics brands, who will try to keep their products and services under wraps up until an official announcement is made.

The CTM application relates to the upload, storage, retrieval, download, transmission and delivery of digital content and media, suggesting a cloud storage service is on the horizon. A quick online search shows that Sony Mobile previously partnered with cloud service Box.net for cloud storage services. The CTM therefore suggests that Sony is likely to launch its own cloud-based storage service.

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