GINA – Awesome BMW Fabric Car

Image via Core 77
This is probably all over the place by now. But frankly, not only am I impressed with the final result, I am ecstatic over BMW sharing their design philosophy which I think has a lot more importance in this discussion and likely missed.

Successful design arouses desire. In order to achieve this, it is more crucial than ever before that car manufacturers create the conditions that allow customers to establish a close relationship with their cars. Therefore, designers seek ways to promote and intensify people’s identification with their car that reach beyond pure aesthetics. In the premium segment in particular, customers demand cars that stir emotions and allow them to express their individuality.

Check out the rest of the design philosophy here. It is long and wordy, but you do get the gist of it pretty quickly with the Blockquote above.
However if you are not feeling up to reading it, just watch the movie below!

Check out the Video of Chris Bangle talking about the Design Philosophy
Original Article: Wired

just amazing design and philosophy! I really think such ideas can bring the world upside down. And a piece of humor – just imagine that you go with a smoothing-iron to your garage before going to the office )) Or you’re saying “Dear, please you put my Gina to washing machine. I have an important business meeting tommorow!”