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The 20 Most Clickable Celebs of 2016, and What the “It” List Means for Marketers

With 2016 coming to an end, brands and advertisers are reflecting on the successes and missteps throughout the duration of the year. When analyzing the success of any marketing campaign, the most important metric to keep in mind is user engagement, which often requires tracking click-through-rates (CTR).

For those that specialize in business to consumer (B2C) marketing, that means figuring out what kind of content and keywords are catching consumers’ eyes. As a Native Performance Network, MGID is always analyzing data to determine the most optimal elements of engagement. Since we work with a lot of entertainment and lifestyle brands, we recently pulled a list of the most ‘clickable’ celebrities of 2016 – and the results may surprise you.

The 20 most ‘clickable’ celebrities of 2016

Margot Robbie

Kim Kardashian

Kendall Jenner

Rihanna

Blac Chyna

Nicki Minaj

Micaela Schaefer

Gigi Hadid

Kylie Jenner

Caitlyn Jenner

Kourtney Kardashian

Rose McGowan

Lucy Lawless

Dwayne Johnson

Tess Munster

Iskra Lawrence

Emma Roberts

Amy Schumer

John Travolta

Mindy Kaling

The above list was compiled after analyzing more than 450 million clicks from approximately 1,000 websites across the globe and demonstrates how different pop culture is throughout the world. It’s easy to assume that the celebrities considered most famous in the region in which you reside are dominant in every region, but that’s not always the case. For example, those of us living in the U.S. might be surprised to see names like Rose McGowan and Lucy Lawless make this year’s list, but the actresses clearly have strong international fan bases…