TATA Nexon VR

TATA Motors, working with TATA Elexi, wanted our help to conceive, design and prototype a unique VR experience for the TATA motorshow to launch the new Nexon and other TATA motors models.

What

We designed and delivered a full VR car configurator experience for the Geneva motorshow. Customers take a seat in a unique VR pod, featuring a luxurious leather seats and HTC vive with controllers. Once inside the VR experience the customer can select from a number of base models, configure options like wheels, paint and accessories and preview the car in a number of realistic environments. Once the configuration is completed the customer can then choose from a number of personalised films that feature there exact car driving in a realistic enviroment.

How

Hoopers team of Creatives, VR designers, VFX supervisors, CG artist, Storyboard Artists and developers created a number of concepts that were presented to the TATA Motors team. Following the chosen route Hooper designed and created a full prototype VR experience in London. We then flew a team to India for 4 weeks and worked alongside TATA Elexi to refine and build the final experience. Finally we oversaw the delivery of the experience in Geneva.