In this economic downturn, it’s not enough to have multiplatinum records, box office hits, or countless of endorsement deals. No, these days, celebs envision more than just living off royalties and the fruit of their former success; now, they need an empire.

I've rounded up nine savvy celebs who have been primed and primped in transforming their own names into multimillion-dollar brands, courtesy of the marketing and merchandise machine — Disney. From Selena to Britney, click on to see who's in between.