1. Scientific Fact: People Would Rather Spend 15 Minutes on a Well-Designed Site

According to a study conducted by Adobe, if given 15 minutes to spend online, 66% of consumers would rather spend their time on a site with aesthetic appeal.

Additionally, it seems that Millennials give more value to entertainment than accuracy.

So, if you can use your effective web design to engage, you’re more likely to keep shoppers on your site, generate more content shares, and increase your e-commerce revenue.

A majority of the traffic that lands on your site will appreciate your design efforts.

2. Attention to Web Design Details Gives Your Site Credibility

Effective web design isn’t just about coding, imagery, and navigation.

A fantastic designer gives attention to key details like micro-copy and contact information.

This works out in everyone’s favour – KoMarketing found that 51% of online consumers think that, aside from products and services, complete contact information is the most important piece of a company website and 44% will leave if that info isn’t conspicuously posted.

By giving attention to contact information and other details, you’re keeping almost half of referral traffic online long enough to order products.

The other half is still likely to move away for another reason, so broaden your attention to cover everything.

3. Load Speeds Increase Return Visits to Your Online Store

Web page speed and image compression are an important aspect of effective web design.

An Akami study showed that 40% of users will move away from a web page that takes more than three seconds to load.

By optimising your website design for desktop, smartphone, and tablet visitors, you’re keeping people on your pages longer, increasing the odds that they will return.

Compress your images and keep the site running fast if you want people to stay.

What Makes an E-commerce Site Fantastic?

It doesn’t matter whether you’re building everything from scratch using your own code or building websites from pre-built e-commerce templates; the necessary elements for a fantastic e-commerce site are the same.

Don’t forget the necessary elements, aside from awesome products, that will make your online store successful.

Here’s what every e-commerce site needs to optimise conversions.

Responsive design

Web design that looks and functions well on desktop and mobile browsers are critical.

Like the rest of your pages, your shopping cart needs to be responsive to omnichannel shoppers.

When you can, cut the checkout process into four pages:

Login/ registration

Delivery and payment information

Order details verification

Order placement

Remember, check out sometimes includes new site registration, and since shoppers aren’t a fan of more than one step, use a tool like Gigya’s Social Login Plugin to make registration and login effortless.

The fewer steps shoppers have to take, the more likely they are to convert.

Buyer’s Guides and How-Tos

E-commerce digital sales materials are more than just products.

You need to guide shoppers along the path to conversion.

Buyer’s guides and how-tos help customers make decisions about which sizes, colours, and dimensions to order.

Amazon includes links to pop-up buyer’s guides directly on product pages with hyperlinks to size charts and other product options.

If your product has potential questions, answer them thoroughly with direction, in the form of buyer’s guides and how-tos.

By leveraging pages like this, retailers can give out crucial information about their products without having to invest in excessive customer service inquiries by phone and email.

Customers should also be able to access a contact form easily.

If you have more than one contact form for emails, make sure you link to the appropriate ones from relevant pages – you don’t want shoppers being directed to the press and media team or journalists connected to your customer service team.

Author Bio: Jared Carrizales is the fearless leader of Heroic Search, a digital marketing company in both Tulsa and Dallas. Jared and his team offer social media services, digital PR, and content marketing for businesses all over the world. Jared, himself, has been in the digital marketing realm for the last 9 years and carries the bruises to prove it.

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