Counterpoint A Cappella: Branding System

Counterpoint A Cappella: Branding System

Fall 2017, ongoingAdobe Illustrator—Branding

My a cappella group, Counterpoint, was seeking a new branding system that could represent us. First, I created a color palette with our signature color, purple. Then, considering our desired group image, I designed a brand mark, a wordmark, and variations for each for use in different situations.

Color Palette: To create the color palette, I chose warm, muted purples, dark grays, and white as an accent.

Brand Mark: Referencing the “c” from common time and a half note for the “p”, I aimed to create a classy, relevant, and easily recognizable icon.

Before arriving to the final version however, I went through a bunch of different ideas:

Regular

White transparent adaptation

Wordmark: Less focused on musical references with this logo, I aimed to convey our group’s professional and modern yet still fun personality.

Regular

Box adaptation

Below are some examples of the branding system in use.

Website: Keeping in mind what I wanted the branding system to convey, I created a Squarespace website (www.cmucounterpoint.com).