A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought isn’t really “realtime” at all, and marketers need to know why that’s a problem. With the rise of the media exchanges came the…

…marketing metrics. Eighty-three percent of marketers say they plan to begin to use, or to increase their use of, real-time data in marketing campaigns this year, according to Infogroup Targeting Solutions and Yesmail Interactive (pdf). The movement toward RTM is undeniable. Real-Time Marketing As a…

…organic channels? What are the latest developments that may affect content timing? In conclusion Take your influencer campaigns to the next level by looking for ways influencers can be an amplification layer for other marketing initiatives. With careful planning, even real-time events can benefit…

In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea is to increase the value of this inventory by allowing advertisers to use their own data for targeting. Though there’s been much speculation about Facebook…

…realtime to customers, but can be created, approved and queued for deployment well in advance. In fact, realtime can be integrated entirely with ongoing content marketing initiatives through modular, repurposable, or even evergreen content hubs. What about times (and real-time is all about time)…

…now officially announced the real-time Conversions beta in a blog post. And it sounds like more features are in the works: An important note, with this first launch we’re introducing URL based goals only. So computed goals such as Time on Site or Pages / Visit are not included yet. [emphasis mine]

…article, Gordon Evans, vice president of product marketing at Salesforce.com, emphasizes the importance of integrating real-time data into a company’s overall marketing direction, stating, “The brands that listen in realtime and take advantage of that information to either readjust…

…minutes, rather than days, and can activate advertising and marketing messages in realtime. Once you import offline data, are the matched customer profiles always available for a lifetime of targeting? For the most powerful, effective marketing and advertising possible, customer profiles created…

…folks together through sporting events. “Facebook Sports Stadium” is a new place where uses can experience live sporting events in realtime together online. Instead of the traditional Facebook post and follow-up commenting, users will be able to communicate on specific plays, see expert…

…us for the big game and the big ads! Check out the full write-up of our tally of social media and other online calls to action, and stay tuned to Marketing Land in the coming days. We’ll have many more stats and analysis of how advertisers took advantage of their moment in the spotlight. Until…

…on Foursquare, and you’ll get a special badge. Checking-in also powers a special map that Foursquare is offering showing voting in realtime. If you’re checking into a designated polling place, the badge should just appear for you after your check-in. Here’s what I received…