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The concept of ‘Brand’ and ‘Brand Marketing’ has changed a lot over the past few decades. Brand marketing isn’t just putting up a logo on each and every marketing material related to your product/service. Brand marketing is now all about communicating one single message as…

Ready for the holiday marketing season? While we cannot say no to last minutes plans, we can always stay prepared in advance. Here’s what businesses consider when their teams get together and craft a holiday marketing plan to woo their customers. Creativity is key but…

When it comes to improving customer retention, marketing automation emerges as the King. It involves customer experience management, streamlining customer journeys, collecting feedback and measuring customer satisfaction. Of course there’s more and managing it altogether manually is not just difficult. But it is highly inefficient….

We have all heard it enough but we will stay say it again. “It’s not about what you say but how you say it”, and this is going to be the theme of this blog. With the increasing number of prospecting tools for sales available…

In this blog, we discuss some of the most highly effective lead generation strategies to help you get your first 100 leads. Not just any leads but qualified leads and potential clients for your business. When you are new to lead generation, there are always…

Marketing technology is the lynchpin of marketing and sales strategies explaining how the new world of buying is transforming the role of offline and online marketers. When leveraged to its best, it can outline the entire framework required for buying cycles which also establish brand…

2019 has almost come to an end, and it was definitely a year of growth. With the rising business opportunities, there came about a considerable boost in the Marketing automation industry as well. There’s an increasing demand for Marketing Automation from business all over the…

Marketing qualified leads (MQL) and sales qualified leads (SQL) are different from each other but can easily be confused. Whether you are into B2B sales or B2C sales, it is important to clearly demarcate the two. This helps keep up with the sales process to…

Customer data can be used to create smarter strategies for social media marketing. As long as companies fetch it ethically, this data can help improve customer experience and improve business performance. Moreover, social media has enchanted over 3 billion users across the globe it has…

For B2B marketers it can be a struggle to approach leads and identify their stage in the sales funnel. When the sales team asks for lead hand offs and leaders ask for an update on marketing ROI, the struggle further increases. That’s why marketers are…

About Engati

Social Selling- you’ve heard about it. But you’re wondering, ‘Why on earth should I try selling my product on platforms that literally just have teenagers dancing to dubbed music?’ It’s time to answer that question.