Is Your Website User Friendly?

Optimizing your website to be more attractive for Search Engines is an incredibly important first step in making sure your website is seen, but what happens when people get to your website? No matter how hard you work to make sure your website is visible, keeping people on your site is just as important. If you’re noticing a large amount of traffic but a high bounce rate, or very few leads coming from your website, it might not be very user-friendly. Working through this checklist will be a great first step towards fully optimizing your website.

Quick site load time

Optimized text & background contrast

Well-spaced font for readability

Custom 404 Page

Appropriate Image Alt tags

Prominent Logo

Clear tagline that displays company’s purpose

Clear path to contact information

Clear path to company information

Easy to digest home page

Clear and Identifiable Navigation

Site search is easy to access

Link company logo to home-page

Clear major headlines

Important content above the fold

Consistent colors & styles

Unobtrusive ads if appropriate

Clear and concise copy

Those are just a few things to check out if you notice your page isn’t performing like it should. To quickly test out your website there are some great free tools, like Google Page Speed Insight.

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