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Believe it or not, you can generate G.U.T.S.Y. results by
placing your marketing materials inside any correspondence you
send, including any bills you pay, letters or packages. You are an
advertiser even though the medium you are using may be the outside
of a package. Don't let anything leave your office without
placing a label with your Web site on it. You can draw attention to
yourself and your products in the oddest places. Even your postal
worker may check out your Web site if you let them know what it
is.

Craig W.
Campana teaches G.U.T.S.Y. marketing strategies for small
businesses and hosts a weekly teleconference call for marketers
(Tuesdays at 4 p.m. EST). Register to participate or pick up a copy
of his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com