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THE BBHUGME STORY

Nine of ten pregnant women experience some degree of back pain during their pregnancy, while half experience pelvic girdle pain. Research shows that many of these women have back and pelvic pain for years afterwards, and many more suffer from "nursing neck" or "nursing shoulders".

That is clearly a problem that needs to be solved.

HIGHLY EXPERIENCED FOUNDERSThat is why, in 2013, three female chiropractors from Norway, each with many thousand hours of experience treating pregnant women and women with newborn babies, founded bbhugme AS.

The three co-founders were already successful entrepreneurs. Each having previously run their own private chiropractic clinic for years, before partnering up to start Bekken & Barn, a chain of chiropractic clinics specialized in treating pregnant women, babies and children.

DESIGNED FOR A GOOD PREGNANCYThe experienced founding team got together with the award-winning designers at K8 Industrialdesign to design the bbhugme pillow.

The design was inspired in part by the chiropractors' own need to position their pregnant patients properly during their treatment, and in part by their patients' need for a pillow that could help them find comfortable positions for sitting, sleeping and nursing their newborns.

SALES MILESTONESSales kicked off in the summer of 2014. It took almost a year to sell the first 1000 pillows. But as word spread, sales sped up, and the next thousand took just over four months.

Then, the milestones started falling. Over the next months, sales doubled, tripled and quadrupled.

The bbhugme pillow now sells in stores and chiropractor clinics all over Scandinavia, as well as online, with distribution to every corner of Europe.

Test bbhugme

test one of our pillows

Test bbhugme

test one of our pillows

Are you interested in testing bbhugme?

If you would like to put bbhugme to the test on behalf of your audience, we will happily consider sending you a test pillow.

Please send your request in an email to post@bbhugme.no, along with some information about your outlet and your audience.

Be sure to include the name and URL of your publication, some information about who your audience is and how many they are, and links to previous stories or tests you have done.

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Photos, illustrations and other media

These images are licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License. In essence, that means that they may be used freely by media, vendors and others as long as they are not significantly altered, and as long as they are clearly and unmistakably associated with bbhugme through either context or photo credit.