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Why smart social marketers think mobile first

As the social advertising market grows to a projected $11 billion by 2017, mobile users become an ever more important target. Read on to learn why savvy marketers are targeting mobile social network users.

Mobile Social Marketing Benchmarks:

As the social advertising market grows to a projected $11billion by 2017, mobile users become an ever more important target. Read on to learn why savvy marketers are targeting mobile social network users.

MOBILE ISN’T COMING SOON – IT’S ALREADY HERE

In many countries, consumers use mobile devices as their primary access point for social networks, and the US is quickly catching up.

Mobile pageviews on LinkedIn are up 250% in 2013

40% of YouTube video plays in the US now come from mobile

Global shipments of tablets will eclipse personal computers in 2015

Mobile Twitter users 79% more likely to be on Twitter several times a day

Mobile Pinterest usage increased 60x last year

59% of Yelp searches come from mobile

MOBILE USERS SHARE TWICE AS OFTEN

Mobile users share content more often than desktop users, so they can extend content’s reach while boosting engagement.

Pinterest content is shared nearly 3x more often on mobile than desktop