“thou hast councilled a better course than thou hast allowed”

Entries from December 2008

Bob Sutton: Good to Great: More Evidence That "Most Claims of Magic are Testimony to Hubris" as I struggle to identify evidence-based practices –and practices that seem promising, cool, or have been used to good effect in a few places — that help managers and others do their work more effectively, to achieve what might […]

I Believe in Advertising | Advertising Blog & Community | Goldstar Beer: Flow chart It is so rare that I am offended by adverts – even Yorkie's "Not For Girls" didn't pull my chain as much as maybe it should have done – but this is genuinely repellent. (tags: advertising ibelieveinadvertising flowchart offensive sexist goldstarbeer […]

GameSetWatch – COLUMN: Bell, Game, and Candle – 'The Top Fifty Press Release Quotes Of 2008' “This is the first time Pitchfork Media has partnered with a videogame publisher, which is exciting since we share the same dedicated passion for highlighting new artists and being involved in independent music.” — There is more where this […]

How Bernard Madoff did it | Con of the century | The Economist "Some clients reportedly suspected that Mr Madoff was engaged in wrongdoing, but not the sort that would endanger their money. They thought he might be trading illegally for their benefit on information gleaned by his marketmaking arm." (tags: bernardmadoff theeconomist finance scam […]

Julia Roberts Originally uploaded by Alexandra Mitchell Of all the adverts I’ve seen this year, I think this (late entry) surprised me the most. Not because of the concept – the hilarious coincidence that sometimes people who are not famous share names with people who are famous has been used before – or the clumsy […]

I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Pedigree: Beware of the dog "He's about to explode" (tags: dog pedigree ibelieveinadvertising advertising funny ) swissmiss: love-growth-cash triangle There’s a certain joy that comes from doing what you love, getting compensated for it and constantly learning new things in the […]

Green Guru Gone Wrong: William McDonough Nike told McDonough the time had come to share the details with its thousands of vendors. To the company's shock, McDonough responded that he owned the list — it was proprietary. "He wanted to charge us for every supplier we rolled it out to. We didn't own it after […]

About
I work in marketing, and am fascinated by the things that work and
the things that don't; as I'm on the analytics side, it's up to me to
decide what working should look like and how we should achieve
it.