HCL Infosystems and Union Bank partner to make PCs more affordable. Lowest ever EMI in India: Rs.499 for HCL Ezeebee Unleashes a TV and print campaign

Oct 21, 2004

, New Delhi

In a country where only 11 out of 1,000 people own a computer, one of the key influencers is affordability. HCL Infosystems, India’s premier information enabling company, and the Union Bank of India recently entered into a partnership that will make it extremely easy to fit a personal computer into the monthly family budget. A HCL Ezeebee PC will now be available at an EMI of only Rs 499 per month. This offer is available on an Ezeebee with Pentium 4 and Intel’s Hyper Threading Technology.

Speaking on the occasion, Mr Ajai Chowdhry, Chairman & CEO, HCL Infosystems, said, “It is our ultimate dream to see a computer in every Indian home. I am confident the offer introduced today will go a long way in making this endeavour successful. If it is the cost of acquisition of a personal computer that stops an Indian from owning a computer, then HCL has taken the responsibility of providing the best financial deal possible, thereby empowering more and more consumers with the power of computing”.

This premium branded PC at Rs 499 per month is targeted at making the PC an affordable commodity in Indian homes. A quality PC backed by an impressive customer support available across the country is another step from HCL Infosystems in increasing PC penetration in the country. A wide reaching multi-media campaign is being released to inform about this new initiative.

The interest rate on this scheme has been kept to the lowest possible rate that compares to that of typical consumer goods. This scheme has a host of other models with different configurations available, thereby giving consumers a wide option to choose from.

Recent research has indicated that PC ownership can help a family in many ways. Prime reason being the child’s education, thus giving the child a diverse learning experience irrespective of city .HCL Ezeebee can be used by all members of the family, from learning to digital entertainment to Internet to work at home.

HCL Infosystems recently broke the Rs 15,000 price barrier by introducing the Ezeebee. HCL Ezeebee has been created specifically to cater to the needs of first time Home PC buyer. With cutting edge technology and ease of use features, this brand has found wide acceptance with the consumers across the country.

About HCL Infosystems

HCL Infosystems, India’s premier information enabling and integration company offers its customers technology solutions across multiple platforms. It has partnerships with some leading global player like Intel, Toshiba, Ericsson, Microsoft, Nokia and Sun Microsystems among others.

HCL Infosystem’s Frontline division has more than 2000 channel partners covering the entire length & breadth of the country. The products are manufactured at two ISO 9001 certified state-of-the-art manufacturing facilities at Pondicherry. With a mission to provide world-class information technology solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country.