Things move so quickly these days in the internet world that it is hard for us to keep up when we are so focused on running a business. Having The Price Group at our side we are able to effectively spearhead our marketing initiatives and develop more visibility for our company and services. Your social media and Google AdWords program is outstanding and we would recommend your firm to anyone who is trying to build up more exposure. It works! The proof is in our increased sales.”

– G. Warren, Designer Papers

Situation: Designer Papers, an Internet-based company, had been in business selling printable stationery , invitations, and accessories. For one year prior to working with The Price Group, the company had been spending a sizable amount of money on its pay-per-click campaign for Google Adwords and for management of the program. The owners were seeking better results for their pay-per-click investment, and a better online presence in their very competitive industry.

Solution: The Price Group assumed responsibility for managing the company ’s pay-per-click campaign. Within 3 months of the project, the cost per conversion had dropped by over 60%. Overall expenditures had been decreased to a more affordable level. Despite lowered spending, better management created an increase in total sales volume. The Price Group also created a social media presence for the company. A Facebook fan page and a Twitter account were established and built-up. Next, the company was registered with a variety of coupon sites and business directories. Social media efforts resulted in measurable sales being achieved, as well as an increase in website traffic.