I don’t know why, but maps have always fascinated me. As a kid I could be watching my grandfather’s world atlas all day long, fascinated with all those far away places, islands, lakes and seas I would probably never visit…

Gamification is the process of incorporating game play elements into non-gaming applications such as products, services, websites, software, processes, marketing and communities in order to drive participation, engagement and loyalty. Gamification’s main purpose is to help people to get from point A to B in their lives: whether it be for personal growth, societal improvement or marketing engagement. It tricks people into believing that there’s a simple way to imbue their thing. With the psychological, emotional and social power of a great game.