Swiss Watchmaker TAG Heuer Could Show a Smartwatch

TAG Heuer's smartwatch could be an Intel-powered device set to compete with the Apple Watch. (Image credit: TAG Heuer)

TAG Heuer's smartwatch could be an Intel-powered device set to compete with the Apple Watch. (Image credit: TAG Heuer)

This January could see an influx of high-tech smartwatches from low-tech watchmakers.

At the Las Vegas Consumer Electronics Show, French watchmaker TAG Heuer could debut its answer to Android Wear and the iOS-powered Apple Watch with an Intel-powered wearable.

TAG Heuer, one of many watch brands under French luxury group LVMH, made headlines in September when Jean-Claude Biver, head of LVMH’s luxury watch brands (including TAG Heuer, Hublot, and Zenith), commented on the design of Apple’s newly revealed smartphone accessory, the Apple Watch. “This watch has no sex appeal,” said Biver, according to The Economic Times. “It’s too feminine and looks too much like the smartwatches already on the market.”