Diecast

12 ene. 2016

Everus (In Chinese "Li Nian", 理念) is a brand created by Guangqi Honda, joint venture between GAC and Honda. They did it so comply with Chinese policy forcing JVs with foreign carmakers to sell cars with a local name; and to target inland markets, less wealthy than the coastal cities, where people might not have the means to buy a more expensive "real", new Honda.

So far Everus only sells the S1, a re-badged Honda City. But the Everus brand itself was presented in 2008 with the concept crossover that stars in the ad postcard below. I don't really want to receive ad cards... unless they are about cars, of course!

So I asked Happy in Qingdao to swap this one when I saw it on Postcrossing. And here it is, finally, after a trip of almost 2 months.