The brand is seeking to recover from a delayed launch of the Acura TLX.

Through July, Acura sales slipped 2 percent to 90,431 vehicles. That knocked it off pace to beat the 165,436 vehicles it sold in 2013, which marked a 6 percent gain over 2012, amid an overall market up 8 percent.

User Comments

The TLX would be fine if not for that terrible chrome beak. It still wouldn't look amazing, but at least it wouldn't necessarily be worse than the competition (Infiniti Q50 and so forth).

Acura really needs to accelerate the effort to regain its sporty image. Integra needs to make a comeback. NSX needs to stop catching fire. Right now, and for a while, the most exciting car Honda offers is not an Acura but rather the V6 Accord Coupe. Which should EMBARRASS Acura.

There is no beak on this car...never was...Honda haters just picked that out as something to bitch and moan about and have not shut THEIR beaks for the last 7 years...holy crap...STFU about the beak already.

The reality is that it's not the beak, in itself, that was responsible for Acura's sedan lineup to suffer in sales. The MDX and RDX both have the beak and are leading their competitors, so what say you to that?

I don't care what YOU choose to call the ghastly design that is the radiator grille on current- and previous-gen Acuras, but the term "beak" has been used for a few years now and is well understood by most. If you don't like it, no-one cares. Get over it.

PROPORTION… Audi reengineered the position of it's engine over the front wheels to get it's cars to appear more in proportion with Rear wheel drive medium to large sized BMWs, Mercedes and Lexus and any other real luxury players.

AWD is the answer for the larger-engined and heavier models. It completely changed the dynamics of the RLX and it sounds like it makes the V-6 TLX much more cohesive due to the extra weight of the engine over the 4-cylinder.

Agent009 is at it again with the anti-Acura bashing. Respected auto journalists and sites like Edmunds, Leftlanenews, automobile mag, and others all have very positive things to say about the TLX. Perhaps Agent 009 wanted to draw some more hits to his articles which is why he continues to post such garbage.

AWD will prove to be a smart move. That model, along with the feature packed base 4 cylinder with dual clutch 8 speed, is getting great reviews. I don't care for Acura's grille, but it wouldn't keep me from buying the car. Car and Driver made a couple of comparisons to the 3 series.

If you take your thumb and place it over the grill on the picture above, the rest of the car is actually very stylish. Next, Acura needs to go forced induction like ALL the German cars and people will start to relook at Acura again. Their drivetrain is the saving grace on this car.

The average American buyer knows little about driving dynamics. Most buy on looks. In the last few years even Hyundai has figured this out and actually sells attractive cars compared to the other cars in the segment. Make them prettier and they will sell regardless of how they drive. Even the best driving car in any segment won't sell if the target buyer thinks it's ugly.

That is EXACTLY right @40flash!!! i agree 10000%... most people know NOTHING about a car except what they see (and maybe it drives fast)... they all drive the same to them....most wealthy women know nothing about the dynamics of a BMW or MB they want them for the look or the status... they may know they are fast but nothing else about the performance

Turbos are a compromise(durability, lag, complexity, reliability)and I can't imagine 200K out of one without issues--especially anything from Europe. While TLX is not quite a BMW or Audi, it is a much better value. New trends in styling are a risk. Case in point, Hyundai is toning down the Sonata in order to lure a broader audience.

Well then they just make them Hondas. Luxury cars are about better tech and more daring designs. What you're describing should be a Honda which is exactly why Acura is failing and has become a big joke. This sensible shoes approach to everything is lame and it is holding them back big time.

Acura is nothing more than a fancy Honda and most people know that. There are so many other more appealing choices out there. Acura is fools luxury. Reliability? Yes they're reliable, but not reliable enough to make up for their insipid designs and piss poor driving qualities. Who in their right mind would pay 60K+ for a RLX? It drove like an Accord when I wasted my time driving it out of curiosity. Acura's are just like Lincolns, nice cars but nothing compelling. Mercedes, BMW, Audi even Lexus have more performance, better interiors, better designs (except Lexus), and just make better presentation. Acura is just a joke and sales are showing that the public doesn't care to shop them anymore, beyond the MDX.

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