RANKING 2019 LIST – MOST POPULAR AUSTRALIANS ON INSTAGRAM

m = million; k=thousand. Last update: Feb 2019

“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieve as vaciously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move.” Natasha Gillezeau wrote on Australian Financial Review.

WHO IS THE MOST POPULAR AUSTRALIAN ON INSTAGRAM?

The 2019 Most Popular Australian on Instagram winner is: Hugh Jackman.

Most popular Australians on Instagram influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow and what to eat and how to be healthy. No doubt, they have the power to increase businesses sales as long as there is a right fit.