New York, NY — It’s well known that hard work pays off, and London-born, New York-raised performer/songwriter Che Grand is a testament to that. Years of persistence have paid off for the young rapper as he prepares to release his solo debut album Everything’s Good Ugly on August 18, 2009 in conjunction with Believe Digital.

As he’s seen associates like trio Tanya Morgan rise through the ranks of independent shows and the internet to gain critical acclaim, Che Grand set his sights on doing the same. Without grappling at others’ coattails, Che took it upon himself to collaborate with like-minded artists and producers to create his own sound. Beat crafters like Wale Oyejedi, Illmind and singer/songwriter Colin Munroe all incorporate their unique touches on the album.

Through the release of promotional mixtapes, singles and videos online, Che Grand has amassed his own fanbase, while maintaining the collective approval of his rap associates. The son of Nigerian immigrants in Britain, Che always dreamed of reaching the American Hip Hop audience with global appeal, and reaching the world with his sound.

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Hi, my name is Mike Street. I'm a Digital Strategist living in Harlem NYC. This blog is to provide you with news and information on art, entertainment, and everything else going on in Harlem NYC and beyond.