WHAT: App Annie and Internet Retailer today unveiled a special report for IRCE 2014 that includes the 25 most popular mobile commerce apps and highlights trends across the apps and retailers. Today's consumers are always connected and expect to access content on their own terms, whether at home, at work, or on the go. Mobile apps, if well designed and leveraged effectively, can be influential at all points of the retail experience - from awareness and engagement to purchase and retention.

Some of the key trends highlighted in the report include:

Apps Are Driving Shoppers Back In-Store: Given higher overhead costs, brick-and-mortar retailers have consistently struggled to match e-commerce in pricing, selection, and convenience...

Gamification Increases Engagement and Loyalty: Despite the long shadow cast by e-commerce giants like Amazon, apparel retailers Macy's and Victoria's Secret have found success in mobile by experimenting with highly creative marketing campaigns...

Retailers Are Pivoting Business Strategies:While the immediacy and excitement of flash sales still exist, the appeal of these sites has faded as the market saturated and the economy improved...

Tablet Optimization is Critical:App Annie Intelligence data reveals that only about 20% of iOS downloads of the top 25 US retail apps came from iPad. However, iPad conversion rates in the United States retail market outpace iPhone by 2.5x...

You can also visit App Annie in Chicago at IRCE this week at Booth #1665.

ABOUT APP ANNIE

App Annie is the industry standard for analytics and market data in the apps and digital content economy. The App Annie platform helps app business owners, marketers and investors understand both their own app business and app market trends so that they can make better business decisions in product, international, marketing and investment strategy. App Annie is used by over 90 percent of the Top 100 publishers with nearly 600,000 apps relying on App Annie Analytics to track their downloads, revenues, rankings and reviews. making it the leading innovator in the app analytics and market data space. The company has tracked over 60 billion downloads and more than US $17 billion in revenues to date. App Annie is a privately held global company of more than 240 employees headquartered in San Francisco and with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. For more information, please visit: www.appannie.com.