Olympus Creates World’s Smallest Ad

In addition to cameras, binoculars and other consumer level electronics Olympus is also well known for their line of high-end medical equipment like microscopes. Recently though the company found themselves losing market share to cheaper competitors and in an attempt to reconnect with their high end users they created a unique survey that was actually printed on a specimen slide and could only be read with an actual microscope.

The questionnaire slides were sent to a select handful of clients in a special package that mimicked how a real specimen slide would be sent through the mail. While I doubt they received many completed surveys back the company’s website did see a 24% surge in traffic over the period when the slides were sent out.

The slides are also currently under a review process to be included in the Guinness Book Of World Records as the world’s smallest questionnaire. I can’t imagine there’d be a lot of competition in that field.

OhGizmo! is a frequently updated blog that focuses on covering items that will appeal to a very specific and often very passionate audience: the geek. Aside from the fare of innovative consumer electronic products, the reader can expect to find news about geek culture, absurd inventions, awe inspiring technology, and an ever growing assortment of articles that we like to think fit within our view of what we’re calling the Geek Lifestyle.