Major Concepts/Content: The commercial art course is designed to explore the fundamental skills required in the design and production of advertising and promotional art. Emphasis is placed on the creative processes used before producing finished artwork; e.g., sketches, client presentations, and revisions. This class will include instruction in basic drawing and composition skills, and in graphic design techniques, lettering, and layout.

Major Instructional Activities: Instructional activities will provide practice in using various art techniques, materials, tools, and equipment. Students will demonstrate the basic drawing and composition skills related to visual communication, basic graphic design techniques and processes, such as lettering and layout; graphic design skills used in the production of signs or displays; and some of the styles, processes, and techniques of the commercial/graphic artist.

Major Evaluative Techniques: Students will be required to demonstrate knowledge of the proper care and use of tools, materials, and equipment used to create commercial art. Student projects will be evaluated for originality, craftsmanship, effort, time utilization, and quality with consideration given to the individual or students’ talent, experience, and/or limitations. Both written and oral tests will be used to evaluate knowledge of course content.

Course Objectives: Upon completion of the commercial art course, students should be able to:

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