Who We Be here now: Spotify's urban brand to get 'bigger and better'

Spotify’s Safiya Lambie-Knight has spoken exclusively to Music Week about plans to expand the Who We Be playlist and brand.

Who We Be Live returns to London’s Alexandra Palace on November 28.

“We want to look at how we can take it to other parts of the UK and target different audiences with the Who We Be brand,” said Lambie-Knight, lead, artist and label marketing. “I don’t see why we can’t potentially look at bigger shows in the future.

“There ...

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