Brand X are a jazz fusion band formed in London in 1975. They were active until 1980, followed by a reformation between 1992–1999. Noted members included John Goodsall (guitar),[1]Percy Jones (bass), Robin Lumley (keyboards) and Phil Collins (drums). Goodsall and Jones were the sole constant members throughout the band's existence. In 2016, Goodsall, Jones and Kenwood Dennard reunited with new musicians Chris Clark on keyboards and Scott Weinberger on percussion.

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In December 1974, Genesis drummer Phil Collins was invited to rehearsals with a developing five-piece instrumental jazz fusion group at Island Studios in London, which included Percy Jones on bass. They had secured a recording deal with Island Records and prepared tracks for a studio album which originally included vocals. However, the vocals were negatively received from Island management, leaving the group to write new material,[2] at the suggestion of Island A&R man Richard Williams.[3] After Collins left for Genesis commitments, the line-up changed from Jones, John Goodsall on guitar, Robin Lumley on keyboards and vocals, Pete Bonas on guitar, and John Dillon on drums and percussion, to a departing Bonas and Dillon, the latter replaced by Phil Spinelli for a short time before a newly available Collins took his place in April 1975.[3] The four recorded Unorthodox Behaviour in September and October 1975 at Trident Studios with Jack Lancaster on saxophone.[4] They were named Brand X after Island Records staffer Danny Wilding wrote down "Brand X" to keep track of their activity on the studio calendar, and the name stuck. In preparation for their upcoming gigs, the four were joined by Geoff Seopardi on percussion by December 1975.[5][6] Having secured Genesis manager Tony Smith as their manager,[3] the album was released in June 1976 on Charisma Records, the album reached No. 191 on the US Billboard 200.

Brand X played their first gigs with a series of low key warm-up shows in November and December 1975. These were followed by a full-scale tour across the UK from February 1976, mainly on the college circuit. They had little funds, resorting to renting a synthesiser and PA system, operated with a small road crew, and often played support for the headlining act.[5] In December 1976, the band returned to Trident Studios to record their second album Moroccan Roll, by which time percussionist Morris Pert joined the band full time. They had previously employed Gaspar Lawal,[7]Bill Bruford, and Preston Heyman for the position, but each operated in an unofficial capacity. Moroccan Roll was released in April 1977 and peaked at No. 37 in the UK[8] and No. 125 in the US. With Collins leaving the group for Genesis commitments, Kenwood Dennard of Pat Martino's group was recruited in New York City in time for their 32-date US tour in May and June 1977. Collins briefly returned later in 1977 for a series of dates, including a spot at the tenth Crystal Palace Garden Party in London and the Fête de l'Humanité in Paris on the same day on a specially chartered plane, the latter attended by an estimated 200,000 people.[9] Recordings produced on the 1976 and 1977 dates were used to make up the live album Livestock (1977).

A second US tour followed late in the year, again with Dennard replacing Collins on drums. The following year saw the departure of Lumley and Dennard, the band recruited keyboardist J. Peter Robinson and drummer Chuck Burgi, following which they recorded their third album, Masques (1978). In late July 1978, Goodsall contracted tendonitis. As a result, the band played with guitarist Mike Miller (guitarist) for the rest of the year, though he did play one or two shows with them later in the year.

In 1979, following the departure of Burgi, both Lumley and Collins returned to the group, along with bassist John Giblin and drummer Mike Clark. The band then commenced a series of recording sessions in April 1979, which would generate enough material for two albums, 1979's Product and 1980's Do They Hurt?. These took place at Startling Studios, located in Ringo Starr's countryside home (formerly owned by John Lennon), with two distinct line-ups made up of the eight band members operating in alternation. As Percy Jones later explained: "Our record and management companies were both complaining about poor record sales and telling us we had to make the music more accessible. Some of the guys agreed to go along with this, but I felt, that to do this would not generate a new audience but would probably just alienate the one that we already had. The only solution was to have two bands, one being more accessible and the other being more experimental. For my stuff the lineup was Robinson, Clark, Goodsall and me; for the other direction, it was Lumley, Collins and Goodsall with John Giblin on bass. We recorded in shifts, ours was 8pm to 4am and the others, 10am to 6pm".[citation needed]

Following the completion of the two albums, Clark and Pert departed the band, and the remaining six members recorded another album, 1982's Is There Anything About?, which would be the final album to feature both Lumley and Collins, and which would not be released until two and a half years after the band's dissolution. Following the completion of the recording sessions, the band embarked on a world tour, following which Collins departed for the final time. Clark returned to the drum stool, and the band toured the UK in April and May 1980 (co-headlining with Bruford).[10] Following this tour, the band dissolved.

Goodsall and Jones reformed Brand X with drummer Frank Katz in 1992. To make up for the lack of a keyboard player, Goodsall used a Gibson Max MIDI-guitar system to trigger synths, samples and keyboard sounds along with his guitars. This line-up went on to record X-Communication (1992). In 1996, following the inclusions of Frank Pusch (bass, keyboards, percussion), Marc Wagnon (bass, synthesisers, percussion) and Danny Wilding (flute), the band recorded Manifest Destiny (1997). The following year, following Katz's departure and his subsequent replacement with drummer Pierre Moerlen (formerly of Gong) and keyboardist Kris Sjobring, the band toured Japan and Europe. Brand X dissolved again in 1999.

In recent years, Goodsall has recorded with Franz Pusch and performed regular solo concerts with guest musicians. Jones, Katz and Wagnon formed Tunnels with guitarist Van Manakas during the 1990s. Goodsall played guitar on three tracks on Tunnels album Progressivity (2002).

In 2016, Brand X announced that they would reform with John Goodsall on guitar, Percy Jones on fretless bass guitar, Kenwood Dennard on drums (later replaced by Kenny Grohowski), Chris Clark on keyboards and Scott Weinberger on percussion. Small tours of North America ensued late in 2016, earlier in 2017 and in 2018. The 2017 show at Sellersville Theatre, PA was taped to be used for the band's 2017 live double album titled "But wait... There's more!"[citation needed]