The top family travel influencers coming together to make a splash.

Bringing brands & top travel influencers together to make a splash.

Case Study: Grand California Road Trip

Goal: To create a comprehensive guide for one of the most iconic road trip destinations: the California coast. Trekaroo sought to offer families a sought-after itinerary to carry them through an entire trip, cross-promoting with the best attractions, sights, and accommodations en route.

The Grand California Road Trip project brought together exclusive lodging sponsors per overnight spot with trackable packages for each. Each sponsor cross-promoted, creating a natural flow to the dialogue of the article.

We targeted families from out of state and international visitors, providing an accessible and do-able itinerary for a wide range of travelers, focusing on activities for the classic California road trip with kids. For each destination en route, Trekaroo provided detailed attraction review picks straight from our users and Superoos, plus usable maps and travel tips. We also partnered with exclusive vacation planning consultant Ciao Bambino for cross-promotion, where readers were offered a call-to-action to shift their California dreaming to California planning.

Trekaroo and Ciao Bambino promoted the Grand California Road Trip for nine months; as a result, the post appeared as #1 and #2 on Google search results for CA Road Trip. ROI for sponsors ranged from 5-10x.