COKE LAUNCHES NEW ‘NO SUGAR’

Coca-Cola has today launched the new Coke No Sugar in New Zealand after years of research to create the best tasting sugar-free Coke ever. Created after more than five years of research, recipe mixing and flavour trials, Coke No Sugar has been designed to taste as similar to the original Coca-Cola Classic as possible by a team of taste experts at the company’s US headquarters. New Zealand is one of the first countries in the world to launch Coke No Sugar.

“We wanted the experience of drinking Coke No Sugar to be as close as possible to the ‘real thing’,” Sandhya Pillay, country manager of Coca-Cola Oceania said. “Faced with this challenge, our team of taste experts spent five years mixing different flavours and conducting 18 separate consumer trials before finally cracking it.

The global rollout of Coke No Sugar will be the biggest launch of a new Coca-Cola since Coke Zero was introduced in 2006. Pillay said the company is committed to offering more sugar-free options.

“This is about our business making the leap from simply offering people more choice to actively encouraging people to drink a ‘no sugar’ option.”

To celebrate the milestone launch, Coca-Cola in New Zealand will embark on giving away 200,000 Coke No Sugars to Kiwis – the largest free sample giveaway in the company’s history. Across the country, Kiwis can sample Coca-Cola No Sugar for free by requesting a voucher from the Coke.co.nz website.

Coke No Sugar will be available in an extensive range of package sizes and formats: 300ml PET bottle, 600ml PET bottle, 1.5L PET bottle, 2.25L PET bottle, 440ml can, 6x250ml cans. It becomes a new permanent member of the Coca-Cola family in New Zealand and will be available nationally from June 12, 2017.