Competitive Effectiveness Fall 2012 IMG

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Industry Reports

Ingest multiple reports on the structure and recent history of the news industry for greater perspective and insight into the challenges facing your client. Keep in mind industry reports tend to highlight the business problems marketing strategies are designed to solve.

Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industry trends, corporate activities, and investments. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.[Details]

Designed to help investors analyze and select stocks by performing a broad range of functions including sorting, filtering (screening), graphing and reporting on individual stocks and groups of stocks.[Details]

Congressional Research Service Reports collected by Stanford University, Social Sciences Resource Group. Congressional Research Service (CRS) is a think tank that provides research reports to members of Congress. However, the Congressional Research Service (CRS) does not provide direct public access to its reports. Reports also collected at http://digital.library.unt.edu/explore/collections/CRSR/.[Details]

Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy. DO NOT USE IE6[Details]

Competitor Analysis

The competitor SWOT analysis should begin with company profiles and proceed to uncover business news and analysis about competitors. One of the challenges will be to identify the corporate entities owning many of Philadelphia Media Network's competitors and the dirth of information available about privately owned firms.

Recently rebranded from Datamonitor to MarketLine company reports cover both U.S. and foreign companies in a wide range of industries. Typically reports are 15-20 pages and provide a description of the business, company history, key personnel, products and services and competitors. Datamonitor industry reports are available from ReferenceUSA and OneSource[Details]

Target Market Analysis

Your target market is 18-34 year olds in the Philadelphia metropolitan area. Your team needs to do a thorough analysis of the demographic, economic, social and technological trends acting on and shaped by this demographic. Census data and secondary consumer surveys will provide the raw data for your analysis.

Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy. DO NOT USE IE6[Details]

American FactFinder is a web site used to distribute data collected by the United States Census Bureau.It provides data for the lowest level of geography, to largest geographic entities, from zip code areas, to Census tracts.[Details]

MRI+ (Mediamark Research & Intelligence) provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.[Details]

e-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.[Details]

Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges and international organizations. Statistical Datasets supports customized graphing, mapping and even some common statistical functions.[Details]

American FactFinder is a web site used to distribute data collected by the United States Census Bureau.It provides data for the lowest level of geography, to largest geographic entities, from zip code areas, to Census tracts.[Details]

Indexing and abstracting (with select full text from 2007) of statistical resources from U.S. state government, business and research institute statistical publications. Tables for U.S. government and business reports.[Details]

Professional Guides & Business Insight

Keyword and subject searches in the Library's catalog are good starting points when first exploring a topic. Search results can be narrowed with facets such as topic, era, language or region. Facets are located on the right hand side of the results screen.[Details]

The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.[Details]