Breast cancer awareness charity CoppaFeel! has teamed up with Karmarama to launch the final stage of its ad campaign, #whatnormalfeelslike, which will appear on digital screens across the country until the end of February.

The campaign, which has been running since last summer, shows bare-chested women accompanied by the word they chose to describe their breasts.

Caitlin Ryan, executive creative director at Karmarama said: “This campaign is a big step forward for how women are portrayed in advertising, and one that I’m very proud to be a part of. Making sure that women know what looks and feels normal for themselves is extremely important, and while the ads promote women to check their breasts regularly, they also show the sheer diversity of women’s bodies in the process – something which is not shown in advertising. And something which should be promoted far more.”