Category Archives: Testing

When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from academic papers, I find that this notion is incorrect. So where did the misconception… Read more

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in. Because once we understand who they are, we can list and prioritise these groups of… Read more

Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer, their needs and their experience when using a service/product; to find the best design/redesign recommendations for a service/product; and in general, to help companies figure out the best possible way to serve their users/customers.… Read more

The traditional role of user testing in the product lifecycle has changed dramatically over the last 2-3 years. User testing is one of the main tools of UX professionals to ensure that product design and development meets the users’ needs. A summative user test towards the end of the lifecycle is traditionally used as the… Read more

Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity there is the Holy Trinity, and in Hinduism, there is the Trimurti. In Chinese, the word for three is considered lucky because it sounds like “alive”, versus four, which sounds like “death”. “Third time’s a charm”, and we count… Read more

Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. One website, created by Domtar paper, talks about how print and digital can effectively work together. Ensuring the quality of the print materials you decide to invest in is critical in presenting the right… Read more

A client once said this to me after watching his very first focus group session. The concept of getting answers to questions from real potential users was foreign to him. This comment didn’t come as a surprise to me as many other clients I’ve worked with have shared a similar sentiment; that they were ‘cheating’… Read more

At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical teams would hurry to pump the child’s stomach before it was too late, but they didn’t always have enough time. These poisonings were caused by children getting access to pill… Read more

Commuting in Toronto can be a very frustrating experience, particularly if you are a cyclist. Despite the rapid growth in the number of cyclists that are commuting, the city lags behind in creating infrastructure. Almost half of Akendi’s employees in Toronto cycle into work, and can regularly recount tales of harrowing encounters with cars, pedestrians… Read more

We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make sense of how we make sense of our senses. The results of some of the experiments conducted are quite remarkable. Give people a perfectly round coin to hold and distort their… Read more

While driving the other day I tried to switch the radio station using the controls on my steering wheel. Instead, I accidentally redialed a friend. Depending on the mode, the controls that are used to control the radio stations are the same controls that are used to control the phone. It wasn’t a big deal,… Read more

Should you test in-person or remotely? What to choose when there are so many options? If the question was simply about the quality of the test session, I would say in-person, hands down. Just think about the difference between a Skype call with friends or family overseas versus sitting down in the livingroom with them.… Read more

Interaction design can be a delicate balancing act between meeting the needs of the user and wrestling with the limitations of the technology you’re designing for. This contrast is never more evident than when designing and developing for wearables. In the course of performing many heuristic evaluations on various devices and applications and running various UX… Read more

One Saturday in an upscale supermarket in California, shoppers were greeted with an extraordinary display of 24 types of jam to sample and buy. These exotic jams ranged from peach to kiwi and shoppers flocked to the display to sample some of these new and interesting flavours. What they didn’t know was that this was… Read more

I recently watched the movie Glengarry Glen Ross (I know, I’m about 20 years late) and although it’s an old movie, the famous message conveyed “Always Be Closing” still holds true. In the field of web design, there’s a similar mantra that we should all follow: Always Be Testing. Usability is defined as the effectiveness, efficiency… Read more

This is part two of a two part series. In part one we went over the guidelines around using defaults and talked about some pitfalls to avoid. You can go back and read it at Understanding Defaults and Notifications (or, why I hate my dishwasher). So, last time we finished talking about my dishwasher’s use… Read more

Elsie had $100, very little time, and needed results. She and her team were developing a new grocery-shopping app that would substantially simplify everyday shopping for users. They’d vetted out their ideas and validated the need for their app. However, time was running short and they really needed to begin development. Elsie knew that if… Read more

As we gear up for summer blockbusters, I thought it would be fun to take a look at how usability and user testing is represented in the fictional worlds created on the silver screen. For this initial post of “Akendi Goes to the Movies” I thought I would start with something that is a… Read more

Card sorting is a great method of exploring and understanding how users organize and label content. In our post on Card Sorting, we provided the basics for running a card sort, types of card sorts and things to be cognisant of when facilitating a card sort. Applying what you have learned can be a challenge… Read more

At Akendi, we’re always usability testing something or the other, be it a live, fully functioning App or a prototype of a product at some stage in the development life cycle. When testing prototypes, more often than not we find that there is a mismatch between the prototype fidelity and the underlying goals of testing. … Read more

Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).