WHAT:Will lead a session titled “The Role of Social Media in Guest and Employee Communications” at the Foodservice Social Media Universe 2012 conference, presented by FohBoh (http://fohboh.com), the leading social-business community for the global restaurant industry, and Networld Media Group, publisher of QSR Web, Pizza Marketplace and FastCasual.com.

WHEN:The conference will take place from Sunday, September 16 through Tuesday, September 18, 2012.

Wempen will present his session on Tuesday, September 18 from 10:00 – 11:00 a.m.

DETAILS:How can employers in the restaurant industry create an engaged and happy workforce, while satisfying their customer base? Moreover, how can they deal with the problems that arise on social media websites when both reviewers and disgruntled employees share their negative feelings about the company? Social media has not only revolutionized the way foodservice organizations communicate with customers and guests, but it has also changed the internal-team communications platform.

During this session, Bryan Wempen, chief strategy officer for PeopleClues, joins Scott Wise, CEO of Pots & Pans Productions, and Geoff Alexander of Lettuce Entertain You Enterprises, to discuss the new role of social media in the restaurant industry. They will explore the tactics that will help foodservice companies provide a positive experience to guests and employees alike.

Business Development, Human Resources and Marketing executives and professionals from the restaurant industry who wish to learn best practices for engaging guests and employees through social media are encouraged to attend this informative session.

About PeopleCluesPeopleClues is a global provider of employment assessments for measuring job fit, attitude and level of engagement for candidates and employees. These assessments are built for pre-employment screening, career development, team development as well as training and development. Based in Woodstock, Georgia, PeopleClues provides the assessment tools that allow thousands of companies in eight countries to make better hiring and training decisions. PeopleClues has also recently launched an industry game changer with its “ACE” “Automated Candidate Experience” product providing Clients a huge strategic advantage in allowing their candidates who have taken the assessments to instantly receive a personalized report on how to improve the way they present themselves in their resume and interview. PeopleClues strategic partners include PeopleMatter, Insperity (formerly known as Administaff), CareerBuilder, Bond International (formerly known as VCG Software), Success Performance Solutions, Reliant, Prophecy Healthcare and Getting Hired.