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Topic: Is a website popular only if the Alexa is high? (Read 7987 times)

Alexa Traffic can be used as a competitive intelligence tool but you should take into consideration the fact that its sample size of audience is too small; Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'.

Alexa-Ratings and other rating-systems try to follow how a viewers will observe your site. Once they have concluded the value of your website to a viewer they index this site as a result. That is why it is thus significant to have appropriate links.

Alexa is a ranking systen that basically audits and makes public the frequency of visits on various websites. The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.