Breedr

Breedr is set to become the world’s first global marketplace for fully traceable meat and livestock.

Using the Breedr app and ear tagging system, farmers will be able to monitor individual animals from birth to sale, recording everything from lineage to feed and animal health records, before listing livestock on the Breedr marketplace.

Retailers will use the marketplace to source entirely traceable meat, directly from the farmers who produce it, giving end-consumers full transparency about the products they put on their plate.

On-farm monitoring is merged with animal data collected from abattoirs and retailers, with insights fed straight back to farmers – all through Breedr’s dashboard.

Farmers can use the new tool to monitor farm performance and aid decision-making and best practise, helping them optimise their meat production.

Member's Area/s of Interest

John Royle Chief Livestock adviser, NFU, comments: “The recent crisis has shown the urgency of upgrading meat value-chains so they are fit for the 21st century … The online network developed by Breedr supports the NFU’s target to reach net zero by 2040. It is creating a virtual supply chain that builds confidence and trust between producers and processors…”

Breedr launches free app to bolster beef producers’ profits

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