Defined

Agency Marketing Vs In-house Marketing

For the success of any business, the right marketing strategies should be put in place. This will include having the right marketing team to help in making your dream a reality. The dilemma is in the choice of the team where may are torn between hiring an agency to take care of all the marketing needs or having an in-house team that will work within your business.

The following is a comparison between agency marketing and having an in-house marketing team that will help you in making the right choice:

The need for specialized skills: An agency is comprised of different people who have diverse talents and when you choose to hire an agency, you will not have to worry about the specialization bit.

When you work with an in-house team, you will need to hire different people as it will be impossible to find an employee who will be an expert in all the needs of the company. You will, therefore, need to hire more employees and this will add to your expenditure. If you do not require having diverse skills, you can choose to hire one employee to handle your company’s affairs.

Communication: when you have an in-house team, you will be able to pass any message across with ease. The team will also be able to report to you regarding the progress of any ongoing projects as often as you require.

For a marketing agency, the communication may take longer since arrangements have to be done before any formal communication is made which at times may take a week or even monthly. If there is an issue that will require your attention urgently, communication will be made through email, phone call or have a meeting arranged.

Variety: An in-house team may be limited in the number of ideas they can bring on the table and this may stagnate the growth of the company at some time.

Marketing agencies, on the other hand, deals with various clients and as a result, they can borrow an idea that worked for another company and when it is applied to your company, there will be intense growth. An agency will help in maintaining the high standard of your brand at all times.

Cost: When hiring an in-house marketing team, you have to consider other costs in addition to the salary you will be paying them such as the office space, the electronic gadgets that they will be using, and the periodic training that you have to conduct in order to keep them up to date with the current business trends.

When you hire a marketing agency, you will not have t worry about the training, or the tools that will be used for the marketing as the price agreed will cater for all these costs. It will be the responsibility of the agency to ensure that their employees are well equipped with the latest technology to be able to deliver to the customers.

You can now make an informed choice of the marketing team you wish to have as part of your company. This will be in accordance with the needs of your company and the amount you are willing to spend in the marketing.