Latest in MarketCast

Entertainment, sports and lifestyle analytics group MarketCast announced today that its long-time CEO, Henry Shapiro, will assume the role of Chairman, while veteran media and entertainment executive John Batter has been named CEO. He will be based at MarketCast Group headquarters in Los Angeles.
A media and…

EXCLUSIVE: Jeremy Radisich, who has been with MarketCast for 19 years and most recently as executive VP, will now become president of the global research and data analytics company. He will continue to oversee the Campaign Analytics group and now also be responsible for the Franchise & Content Strategy unit. In doing…

Kevin Yoder is rejoining the National Research Group, where he had an influential 20-year run, as EVP Theatrical Strategy.
Yoder initially joined NRG in 1992 and rose to chief operating officer, developing the company’s widely followed tracking tools and steering studios on the release of hundreds of No. 1 box office…

MarketCast has brought in Lee Doyle and Jenny Matkovich to their executive ranks, thereby expanding their Los Angeles’ office. In their newly created roles, Doyle joins MarketCast as Exec VP of global client strategy, and Matkovich joins as its marketing director.
The move follows Fizziology coming under the MarketCast…

In a move that sees as strengthening the market research company, MarketCast has acquired Indianapolis-based social insights and analytic company Fizziology. Terms of the deal were not disclosed.
Fizziology will now join under the MarketCast umbrella with New York-based research and strategy agency, Insight Strategy…

Hollywood research company MarketCast has just been bought by private equity firm Kohlberg & Company LLC, which is taking over the ownership interest that was held by RLJ Equity Partners and State Street Global Advisors. Terms of the deal were not disclosed, but it is expected to close next month. The company was said…

A new study from MarketCast shows that the consumer appetite to watch first-run movies at home day-and-date when a film drops in theaters is there, but a third of those same consumers said they did not want to pay for the service. The study, which was said to be commissioned by no one, queried 1,200 entertainment…

Movie marketingtracking is in the toilet. I know it’s been hit and miss for years, but now, it’s pretty much all bad. Over the last few months, I have been looking at it all — just as all the studios in town do — and the inaccuracy has been truly appalling. Last weekend, this weekend. Multiple weekends in a row. Who…