Steve Clapp

Is assessing your blogs part of your content strategy? It should be. Think about it. Bill Gates never completed product launches and simply moved on – he analyzed what went well and what flopped. On a much smaller scale, it’s up to you to do this kind of assessment with your blogs. As you’re reviewing…

Ever do something, then step back and ask yourself, “Why the heck did I just do that?” or, “What was the point of that?” Of course you have. It’s human nature. For the most part, we need to have purpose when we perform an action. We need the “why.” Otherwise, it feels futile. Writing a…

This may not be our most inspiring title, but it just might be our most honest one yet. We’re talking about writing, of course. (What else do we talk about?) Writing is one thing that if you do daily … you may not perfect. So why should you do it anyway? You should start a…

Complain, complain, complain. And be sure to do it online, in public. By now, most of us know that one of the fastest ways to get customer service is to post something negative on social media. Start a rant and watch businesses – especially bigger and more vigilant ones – go wild. Good reputation and…

We get it. Not everyone is as into writing as we are. It’s even rumored that some people hate writing. (Gasp!) Writing is an unavoidable task for most business folks, though. So what’s a non-lover of words to do? Hire a ghostwriter! But Ghostwriters Only Write Books … Nope! That’s a popular misconception. Ghostwriters can…

If you run in some of the same circles we do, you might have bumped into our team members without knowing it. It’s an occupational hazard – joining Facebook, LinkedIn and other groups that focus on blogging, social media, website content, writing, editing, marketing and business. We love to learn, and we love to pass…

Here at All Things Writing, LLC, we love words. Long words, short words, poetic words and words that get straight to the point. We also love grammar and parts of speech. One of our favorite and more important parts of speech is the verb. Verbs are the doers — the movers and shakers in your…

Why yes, social media lovers, you, the small business owner, CAN get leads from Facebook! And referrals and prospects and clients and returning clients…all those good things we love to see in our sales funnels. After all, Facebook “remains the most-used social media site among all ages, used by 64 percent of Americans 12 and…

So, you’ve decided to blog. What now? Well the most efficient way to tackle your blogging is to create and follow a content calendar. Some people refer to it as an editorial calendar, and others just have ideas scattered on sticky notes all over their car, bathroom mirror and computer screen. But that’s not you!…

Do the importance and significance — and maybe even the entire point — of the widely-used hashtag elude you? If so, take heart. You’re among friends here, and we won’t tell. We’re here to clarify and help you get it. From definition to implementation, with our information, you’ll be tagging your #TBT pics, claiming #FollowForFollow,…