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12 Things Authors Must Do To Promote A Book Successfully

Authors who look to conduct a successful book publicity campaign, need to do a lot of things correctly. Here are 12 steps they must take to even have a chance at raising their brand, increasing book sales, and effectively spreading a positive message:

Make a plan for PR, at least six months before the book is scheduled to be published.To go without a plan is a blueprint for abject failure.

Get a good website up — one with functionality and clean design – at least five months prior to pub date.Your site is your calling card and the best way to showcase who you are, what your book is about, and how to get in touch with you.

Establish your social media accounts today if you haven’t already done so.Determine which ones you want to be on — Facebook, You Tube, Pinterest, Twitter, Linked In, Instagram? Determine a schedule for posting content and for finding new connections and followers. You have to devote some time to this on a daily basis, if you are sincerely committing to it.

Determine – now – if you are a blogger, a podcaster, a videocaster – or none of the above.If you want to produce content and share it regularly, figure out which site and medium serves you best. Then stick to it.