Hunger in America is an issue that’s affecting millions of people on a daily basis. Conscious Capitalism Inc. co-CEO, Doug Rauch, has recently launched a new conscious organization called Daily Table to help address this issue. Daily Table sells fresh and nutritious food at affordable prices—less than fast food—by utilizing excess food from supermarkets, growers and manufacturers that would otherwise be wasted. About 30-40 percent of food we grow in America goes to waste, but much of this is perfectly good, nutritious food that is either in excess supply, short in code date or cosmetically blemished – but still nutritionally sound.

Doug recently spoke to several regional Conscious Capitalism chapters about his new nonprofit organization that he describes as “a hunger relief agency masquerading as a retail store.” Doug chose to set up Daily Table as a true grocery store rather than a food pantry because a conscious business aims to engage its customers in a way that makes them feel good, gives them a sense of deeper worth and makes them feel as though they got something of value out of the shopping experience.

When people visit Daily Table, they get to choose what they want to eat, which means they’re more likely to actually use it. In addition to groceries, they have a full kitchen that creates ready-to-eat fresh meals, salads, soups and smoothies that are sold at affordable prices. And the concept is working – sales are up two-and-a-half times what they were when they opened.

Doug said, “Business can and should provide shelter, comfort and meaning to all those who engage with it – that’s what Conscious Capitalism is all about.” To learn more about Daily Table, read the National Retail Federation’s recent feature on the company. And if you’re in the Boston area, check out Daily Table for yourself!