Consumer Appliances

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Irons in the US

Mar 2015|Pages: 33

Price: US$900

About this Report

Executive Summary

TRENDS

Steam generators/ironing systems grew by 2% in volume in 2014, which though significant, did not match 2013’s growth of 5%. Still, traditional steam irons dominated the market at 74% of total category volume. Travel irons have held a steady 6% share of volume throughout the review period.

COMPETITIVE LANDSCAPE

Russell Hobbs’ Black & Decker remained the market leader in 2014, although it remained stagnant in terms of share growth, retaining its 28% volume share.

PROSPECTS

Unit price is expected to grow at a CAGR of 3% for the forecast period to reach US$30 per unit in 2019 in current terms. This is due to inflation and predicted introduction of higher priced models.