How Do I Keep My Top Travel Nursing Talent? Deliver An Incredible Provider Experience.

Travel Nursing is an exciting place to be in today’s healthcare staffing market. During the last recession, nurses were afraid to give up steady employment in favor of new opportunities. Today though, now that the economy has rebounded, nurses are actually looking for different forms of employment, and we’re seeing the positive effect this new economy is having on Travel Nursing specifically. Travel Nursing represents about 1/3 of the healthcare staffing market, making it the largest revenue-generating healthcare segment. Not only is it generating more revenue than Per Diem, Allied, and Locum Tenens, but it’s also outpacing their growth as well.

Source: Staffing Industry Analysts

If you’re already operating a Travel Nursing division, the good news is that you’re benefiting from this major opportunity. The challenge, however, is the increasingly competitive world you operate in. Redeployment and provider engagement has never been more important than it is today and, because of that, it’s critical that you deliver an incredible provider experience.

So, what’s the best way to find out what your travelers want from you? Ask them! And that’s just what Bullhorn did.

Bullhorn teamed up with TravCon, an annual conference for traveling healthcare professionals who want to learn new skills, meet other travelers, and connect with staffing agencies like you to find their next assignment. Together, we surveyed more than 1,200 of those traveling healthcare professionals about their experience with travel companies, asking them a range of questions from how often they prefer firms communicate with them to the most important factors when considering a new assignment.
From the results, we learned the three secrets to delivering a best-in-class traveler experience:

1) Your Travelers: Seek Adventure

The strong economy is posing several challenges, including a nursing shortage and knowledge shortage. At the same time, however, nurses are more confident that they will be able to find a job. They feel more comfortable exploring new opportunities, and many are turning to travel nursing as an adventure. They want to see and meet new people, experience different cultures, and have the freedom to move around. When asked what motivated them to travel, most travelers said they had a need to experience something new and exciting.

While the underlying motivation for traveling is to experience something new, travelers still ranked compensation most important when actually choosing an assignment. This was followed then by location.

This information is powerful. Get to know your traveler. Understand how adventurous they are. While compensation is important in choosing an assignment, it might be negotiable if you’re able to provide your traveler a new and exciting experience — the new and exciting experience is ultimately why they chose to travel in the first place! Location matters.

2) Your Travelers: Care About Recruiter Relations

Recruiters are your differentiation. The people your travelers interact with will make or break their experience. Next to compensation, the recruiter is the reason why travelers decide to stay with their current firm. They want someone who is easy to reach, highly responsive, and willing to go above and beyond — those factors, according to respondents, are more important than knowledge of the industry.

When it comes to communication, most travelers prefer recruiters contact them once a week. They like texting over any other form of communication, including email and phone, and they prefer to email or online upload their credentials.

It might sound obvious or simple, but being able to cater to these preferences really is the ‘cherry on top’ of delivering a great experience. For those that were at Engage this year, and enjoyed the fireside chat with Adecco’s Joyce Russell, it’s all about delivering that ‘cherry on top’ to truly create an exceptional experience, differentiate yourself, and keep your travelers coming back for more.

3) Your Travelers: Want to Be Efficient Too

As it turns out, travelers are not so very different from you. Just like you, travelers are constantly gathering massive amounts of paperwork and credential requirements, and most of them are doing so manually. Time is precious and travelers are often juggling a lot at once. Travelers want streamlined processes so that they can be most efficient with that time.
Are you using an onboarding tool to automatically capture required documentation and signatures? How are you managing credentials today – is it in Excel or do you have a system to capture credentials and automatically notify a traveler when theirs is about to expire? Consider reviewing your workflows to see where you can make both your and your traveler’s lives easier and more efficient. By exploring new technology and adopting new processes, you can actually improve the experiences and efficiencies of not just your team, but also your providers.

So, why does all of this matter to you? Now is the time to take advantage of today’s massive opportunity that exists in Travel Nursing. Now more than ever, it’s critical to deliver an incredible traveler experience, and it all starts by knowing who your travelers are and what motivates them most.

ABOUT BULLHORN

Bullhorn is the global leader in software for the staffing industry. More than 11,000 companies rely on Bullhorn’s cloud-based platform to power their staffing processes from start to finish. Headquartered in Boston, with offices around the world, Bullhorn is founder-led and employs more than 1,000 people globally. To learn more, visit www.bullhorn.com or follow @bullhorn on Twitter.

Get Your Price Quote Today

Call us to schedule a demo. (888) 465-4838

Thank you. We will be in touch shortly!

Jonathan Novich

SVP of Product and Salesforce

Jonathan Novich is SVP of Product and Salesforce for Bullhorn, the global leader in CRM and operations software for the recruitment industry. A staffing technology innovator, he has developed broad and deep product and technical experience consulting to staffing firms over the past 15 years. Jonathan has acted as an independent consultant for some of the largest staffing companies in the world and advised companies on acquisition targets.
At Bullhorn, he oversees product initiatives as more than 10,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. He graduated with honors from Princeton University, earning a Bachelor of Science in Engineering in Computer Science and a certificate in Operations Research.

Ed Holmes

SVP, Workforce & Revenue Cloud

As Bullhorn’s SVP of Workforce & Revenue Cloud, Ed drives the company’s middle office strategy and overall product offering. Ed joined Bullhorn as part of the Peoplenet acquisition where he spent 7 years as the President/CEO leading up to the acquisition in late 2017. Prior to joining the Bullhorn family, Ed has spent his career designing, building and managing technology solutions for numerous Fortune 500 companies. He has been a Partner in an ERP-focused consulting firm, a CIO for a global pharmaceutical company, a supply-chain leader for a retail company and the leader of a services company from its inception to $50MM in revenue. Ed was born in Florida but has spent the last 20+ years in Atlanta, GA. Ed loves to play golf, tennis and basketball and occasionally gets out kite boarding when the wind is just right.

Ed holds a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology and an MBA from Goizueta Business School at Emory University.

Brian Sylvester

CFO

Brian Sylvester is Bullhorn’s Chief Financial Officer (CFO) with more than 15 years of financial leadership experience. Brian leads Bullhorn’s financial, accounting, and legal functions. Prior to becoming CFO, Brian spent three years at Bullhorn in various finance & accounting roles. Prior to Bullhorn, Brian was Corporate Controller at Pegasystems, a global provider of business process management software where he scaled the finance organization during a period of 2.5x revenue growth. Brian began his career at PricewaterhouseCoopers in their technology audit practice.

Brian is a CPA in Massachusetts, has a Master’s of Science in Accounting from Boston College and a Bachelor’s of Science in Accounting from Bryant University.

Tamsyn Attiwell

SVP, Customer Success

As the Senior Vice President of Customer Success, Tamsyn leads Bullhorn’s Services and Customer Success teams. She is responsible for the successful delivery of all products and services globally and is committed to creating and maintaining incredible long-term customer experiences in the Candidate to Cash process. Tamsyn has been delivering implementations for over 25 years with companies such as SAP, Ariba, Zuora and Apttus: specializing in HR, Payroll, Procurement and Quote To Cash capability. She trained as a software engineer after studying Maths, Statistics, and Computing in England.

Art Papas

Founder & CEO

Art Papas is the Founder and CEO of Bullhorn, Inc, the global leader in software for the staffing & recruitment industry. Art was the original architect of Bullhorn’s flagship Customer Relationship Management (CRM) system, which now helps more than 8,000 companies around the world run their businesses. Art is the Chairman of the Board at Career Collaborative, an organization that teaches unemployed and underemployed adults how to build careers that change lives and strengthen families. In 2014, Ernst & Young named Art an EY Entrepreneur of the Year Award Winner in New England. Prior to starting Bullhorn, Art started his career as a software engineer at Thomson Reuters. Art is a graduate of Tufts University, holding a Bachelor of Science degree in Mathematics.

Matt Fischer

President and Chief Technology Officer

As President and CTO, Matt leads Bullhorn’s architectural, technical, and software design and development efforts. He also directs the product management team’s work defining product strategy, and global customer support and success. Since joining Bullhorn in 2004, Matt has held a variety of leadership positions managing the growth of various technical and services teams, including Vice President of Professional Services. Prior to Bullhorn, Matt worked at PricewaterhouseCoopers, specializing in systems process assurance for such companies as Fidelity and State Street Global Advisors. Matt holds a Bachelor of Science in Business Administration with a concentration in Finance from Boston University’s School of Management.

Mike Restivo

Chief Revenue Officer

As Bullhorn’s Chief Revenue Officer, Mike drives the company’s global revenue growth. Mike was one of the first 15 team members of Bullhorn Inc. in Boston and relocated to London in 2010 to start up the International team. In his 6 years in London, Mike drove regional expansion into the Netherlands, Germany, Singapore, and Australia. He has supplied cloud-based solutions to recruitment consultancies in over 50 different countries worldwide for the past 10 years. Mike was born and raised in the Boston-area where he grew up an avid sport fan. He earned his Bachelor of Science in Business Management from Babson College.

Kristin Machacek Leary

Chief People Officer

Kristin oversees Bullhorn’s human resources function in her role as Chief People Officer. Kristin joined Bullhorn in 2020 and is responsible for helping Bullhorn scale to the next level, build leadership capacity, and accelerate growth in global markets. Kristin brings to the role over 20 years of experience leading high-potential companies through breakthrough growth and brings a depth of knowledge in organizational design, scalable processes, and flexible systems culled from some of the most successful global companies in the world. Leary joins Bullhorn from Hitachi Vantara, where she served as Chief Human Resources Officer, and before that she worked as Chief Human Resources Officer at Forcepoint, a private equity-backed company with 3,000 employees operating in more than 45 countries. She has also worked at high-growth enterprise technology companies like Alphatec Spine, Boston Scientific, and Hewlett-Packard.

Peter Linas

Executive Vice President of Corporate Development and International

Peter oversees Bullhorn’s international operations across EMEA and APAC in his role as Executive Vice President of Corporate Development and International. Peter joined Bullhorn in 2009 and was responsible for its highly successful UK launch. In addition to growing the international team to over 50 staff and establishing Bullhorn as the UK’s market leading recruitment software in fewer than three years, Peter has expanded Bullhorn’s reach into EMEA and APAC and achieved a user base of more than 10,000 international users. Prior to taking on the launch of Bullhorn in the UK, Peter spent 20 years working in the recruitment industry and held a number of senior director roles before moving into the technology space.

Ryan Murphy

Executive Vice President of Enterprise and Salesforce

Ryan Murphy is the Executive Vice President of Enterprise and Salesforce. He began his 10-year career at Bullhorn as a finance and sales intern, affording him a 360-degree view of the software-as-a-service industry and Bullhorn’s business model. Prior to his current role, Ryan served as an Enterprise Account Executive where he honed his customer-first leadership style and championed Bullhorn’s offerings to its most strategic clients. Today, Murphy is charged with leading the enterprise strategy and go to market for both Bullhorn and Bullhorn for Salesforce, enabling customers to maximize their investments on both platforms and deliver an incredible experience to their customers and candidates. Ryan has a Bachelor of Arts in Business Administration from Boston University.