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SUGGESTED PAGE: WWW.WHITEEVENT.PH

It's that season once again when the ideal (and rightly so) colors of clothing to wear are of the lighter spectrum. Lighter colors reflect sunshine --resulting to lesser heat absorption. But ideally, "loose" should go hand-in-hand with light colors if you're the one to suggest. Tight-fitting clothing, regardless if it's light in color, restricts air to flow between you and your muscle t-shirt. My go-to loose and light clothing of choice for the season? The crisp white shirt.

On a deeper level, white represents peace, purity, and new beginnings. A clean slate and fresh start. That's why World Vision partnered with Zonrox GentleClean for the White Event.

"This 2015 marks the start of a clean slate and fresh beginning with our partners in Green Cross, Inc., makers of Zonrox GentleClean. We have invited our generous celebrity friends to share their white, pre-loved pieces of clothing and be part of a unique way of brightening our children's future," Jun Godornes, national Resource Development Director of World Vision said.

The White Event is an online auction website (www.whitevent.ph) where we can bid for the white clothing/items of our favorite celebrities with the proceeds going to the rehabilitation of select classrooms of the Catmon Integrated School in Malabon City.

Nicole Postrado, Brand Manager of Zonrox GentleClean, expressed the brand's excitement on this joint effort, saying, "Zonrox fully supports World Vision on this noble endeavor. The White Event is such a unique way of sharing and giving back to communities such as Catmon."

"The auction gives celebrities and ordinary people a chance to share their comfort for the benefits of others. Through the White Event, everyone can participate in helping provide the youth of Catmon Integrated School a clean and hopeful beginning this coming school year," she added.

How to participate?

Registration - Click the "Register" button on the right side of the page, and type your information.

Choose an item - From all the items put up for the auction, choose one you like and want to bid for.

Bid - Place your bid, and commit.

Wait for final notification - When the auction period is over, check your e-mail to see if you've won.

I'm actually eyeing Aljur Abrenica's white pants that's why I'm gonna add it on my Watchlist. Through this, I'll get a notification via email when the auction for a particular item is about to expire including its current bid.

As an added feature/treat of the website, there's a "Celebrity" tab which will direct you to the list of the participating celebrities and their World Vision stories.

Start bidding now and get a chance to own an item from your favorite celebrities' closet and help World Vision generate funds to sponsor the manpower and materials needed for the proposed repair of at least 12 classrooms at the Catmon Integrated School in Malabon City.

World Vision is an international Christian humanitarian, relief, and advocacy organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the root causes of poverty and injustice.

In keeping with its vision statement: "Our vision for every child, life in all its fullness; our prayer for every heart, the will to make it so," World Vision seeks to assist children with education, life skills, good nutrition, and opportunities for them to reach their highest potential, regardless of their reigion, race, ethnicity or gender. Now already 58 years in the Philippines, World Vision assists more than 100,000 poor children with their families and communities nationwide, with nearly 70,000 sponsors locally and internationally.

Zonrox GentleClean

Zonrox GentleClean is a gentle bleach for the whites that is gentler on fabrics and milder on hands. It is part of the Zonox Bleach portfolio which is manufactured by Green Cross Inc., the same makers of Green Cross Alcohol. Zonrox GentleClean, highlights the importance of caring not just for the laundry, but also for community development. Apart from the White Event, Zonrox also implements Linizkwela, a school clean-up activity, which is held nationwide together with the help of school representatives and parents, before the start of each school year.

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