Many of the photos that are taken of us, or that we are tagged in, are not how we would wish to present ourselves to the world. (Facebook would say, just hide those photos using privacy settings! And I'd say, why does managing my Facebook privacy settings still feel like a part-time job?) A list of our friends is not likely something we would broadcast ahead of our most recent status update, or an article we found interesting, or an interesting place we visited. But the redesigned profile puts that list above all those things, probably because data shows that's what your friends really want to see. Your profile is now less about what you want, and more about what your friends want.