Lincoln announces collaboration with Architectural Digest and
Architecture for Humanity to reimagine the urban fabric, transforming a
San Francisco street into a pocket park

DEARBORN, MI--Oct. 15, 2013: In third installment of The Lincoln Reimagine Project™, Lincoln
announces collaboration with Architectural Digest and Architecture for
Humanity to reimagine the urban fabric, transforming a San Francisco street
into a pocket park San Francisco's Burrows Street Pocket Park will be
transformed from an underutilized space to a human-centered thriving hub of
community-centric events and programming Project is an extension of
Lincoln's "Hello, Again" platform that is reintroducing the luxury
automotive brand with all-new vehicles such as the Lincoln MKZ compact
premium sedan

The Lincoln Motor Company, the luxury automobile brand, announces the
third installment of The Lincoln Reimagine Project™ in conjunction
with Architectural Digest and world-renowned non-profit firm Architecture
for Humanity.

For this project, the Burrows Street pocket park will be created in the
Portola neighborhood of San Francisco, transformed into an enriching and
valuable city destination. The story will be told through content created
by the Architectural Digest Marketing Department.

The Lincoln Reimagine Project aims to collaborate with and support
visionary leaders on innovative ideas and projects within Lincoln's passion
points of the arts, design and thought leadership. San Francisco started a
worldwide trend in 2010 with its "pavement to parks" initiative, leading
Lincoln to select the city for its next project.

Led by visionary architect Cameron Sinclair's Architecture for Humanity
and in collaboration with Lincoln's design team and Architectural Digest,
the Burrows Street Park will be reimagined from an underutilized space to a
thriving hub of community-centric events and programming.

Inspired by the holistic approach to Lincoln car design, the park will
be imaginative, yet purposeful. Through Lincoln's funding, the park will
receive significant upgrades, including, lighting, street furniture, a
living wall, an informational kiosk and a mural wall designed by local
artists.

"The Lincoln brand was built by one man's vision. We are reclaiming that
forward-thinking and imaginative spirit through The Lincoln Reimagine
Project to foster innovation and design throughout our community," said
Andrew Frick, group marketing manager, Lincoln. "The Burrows Street Park
project will be a valued, inspiring resource for the Portola community, an
example of the difference these projects can make to local
beneficiaries."

The "reimagined" park will serve as a working blueprint of a
comprehensive, community-led effort for revitalization, and will set a
precedent for and drive interest in future public space improvement
projects throughout the city.

"Transforming unused public spaces around the world into functional,
valuable resources greatly benefits local communities and fosters
continuous innovative design," said Cameron Sinclair, co-founder and
executive director, Architecture for Humanity. "We're proud to be joining
forces with Lincoln and Architectural Digest on this exciting project that
will offer a lasting and significant legacy and contribution to the people
of San Francisco."

"Architectural Digest is proud to be a media partner selected for this
initiative. This project is case in point that innovative design offers
improved functionality and overall community benefits," said Giulio Capua,
VP and publisher, Architectural Digest. "Our integrated team is excited to
join forces with Lincoln on a project at the forefront of trends affecting
the design community."

The Lincoln Reimagine Project is part of Lincoln's "Hello, Again"
campaign, which is based on the premise that a classic icon can be
re-imagined into something remarkable, fresh and relevant. The "Hello,
Again" platform is helping to reintroduce the brand with all-new vehicles
such as the Lincoln MKZ compact premium sedan.

By funding fresh and relevant concepts in the areas of art, design, and
thought leadership, Lincoln aims to inspire innovators, visionary leaders
and brilliant artists to realize their exceptional endeavors to enable
change.

To learn more about The Lincoln Reimagine Project and Burrows Street
Pocket Park, visit hello-again.com and join the social conversation with
#HelloAgain.

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