consumer behaviour

Sometimes it seems we are surrounded by rational empiricists vainly trying to predict the movements of herd animals. Anatole Kaetsky’s piece on the UK’s forthcoming referendum on EU membership is an example. He makes a very good logical case for… Continue Reading →

About Sixty Second View

"SixtySecondView is a series of occasional one minute (well, some are a bit longer I admit) viewpoints with a communications marketing flavour." - David Brain, President & CEO, Edelman Asia Pacific, Middle East & Africa