GOLDEN CRISP – Sugar Bear GGN Takeover

To connect Post’s Golden Crisp with the 18-24 year-old male market, which encompasses college students and the “munchies” scene, we created unique online video content that aired on GGN, Snoop Dogg’s popular weekly YouTube series.

Cashmere conceptualized product and brand integration into an episode of Snoop Dogg’s GGN. We leveraged our relationships with high-profile talent to feature international K-pop phenomenon PSY as a special guest on GGN, which garnered worldwide impressions. We then utilized Snoop’s social media to create a viral social campaign, and also wrapped an online sweepstakes around Golden Crisp for a chance to win exclusive prize packs.