Swedish Fashion Doesn’t Look Back

Odd Molly/oddmolly.se

Sweden is seen internationally as embodying all that is best about Scandinavian design. As with so many aspects of life, Swedes tend to take a practical approach to what they wear, but this doesn’t mean there is any lack of creativity.

Why So Stylish?

Coffee Culture

While Americans take theirs to go and Italians like it standing by the counter, Swedes prefer it nice and slow. Coffee is indeed the lifeblood of Sweden, the average citizen drinks nearly four cups a day.