7.
Meet the Power PatronCustomers who visit the library at least weekly 61% female Average age = 48 Source = Patron Profiles 2011

8.
Meet the Power PatronCustomers who visit the library at least weekly 61% female Average age = 48 Average income = $61K Source = Patron Profiles 2011

9.
Meet the Power Patron Customers who visit the library at least weekly 61% female Average age = 48 Average income = $61K62% with a college degree or higher Source = Patron Profiles 2011

10.
Meet the Power Patron Customers who visit the library at least weekly 61% female Average age = 48 Average income = $61K62% with a college degree or higher 39% with kids under 18 Source = Patron Profiles 2011

13.
Clear Link Between Borrowing & BuyingUse the library to discover new writers or try out new genres Purchased specific book previously borrowed from the libraryPurchased books by an author whose works were previously borrowed from the library All Users Power Patrons Source = Patron Profiles 2012

19.
Borrowing Influences Book Purchasing Behavior 18% Use the library to discover new writers or try out new genres 35% 23% 25%Purchased specific book previously borrowed from the library 37% 32% Purchased books by an author 52% whose works were previously 61% borrowed from the library 67% All Users Power Patrons Ebook Users Source = Patron Profiles 2012.

20.
The Untapped Ebook Market In 2011, public libraries carried an average of 4,000 ebooks. Source: LJ survey of Ebook Penetration & Use in U.S. Public Libraries, 2011

21.
Patrons Want More Ebook All users usersWould like more ebooks available at 34% 75% their public library Source: Patron Profiles 2011