Thursday, February 25, 2010

My Five Year Old Can Whip Your Pants in Sales

When my son Matthew was in Cub Scouts, he set out to win the sales contest for selling candy. We spent many days out in front of the supermarket and he sold a lot of candy at $1 per bar. In fact, he sold over $1,000 worth. He also got many people to give him money just because and not take the candy. Matthew was a cute little kid and people wanted to help him. Sometimes, his younger brother Charlie would help him sell. He was 5 years old with an angelic face and had what most people would consider natural sales ability. When Charlie was selling candy bars, even more people just gave him money and let him keep the candy. They would even mention how cute he was.

Now I am not telling you this story to brag about my kids or even get you pumped up to sell your business opportunity. What I want to point out is that hardly anyone bought the candy because they love that brand of candy. They bought the candy because they were attracted to the cute kids and wanted to help them out. This is what I refer to as “attraction marketing”.

How would you like people to join your network marketing business or internet marketing business just because they wanted to work with you, not because it has the best comp plan, the best management team, the best products or any other special feature?

Too many of you are selling your business opportunity. People don’t like to be sold but they do like to buy. I would like you to try an experiment this week. I would like you to stop trying to sell your business opportunity. Hundreds of my Facebook friends contact me every day pitching their business opportunity to me most of whom have not even read my profile to see what I am into already. They don’t care. They think the more that they pitch their business opportunity, the more sales they will make. Maybe that is what you think.

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I want to help you learn how you can duplicate my success. I would like you to keep an open mind to learn from those people who have gone before you who are now wildly successful.

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