In fact, in a recent Shooting Times article, Steve Skrubis (Product Manager at Smith & Wesson) explained that Smith & Wesson is not trying to reinvent the wheel with the M&P AR15. They simply want to deliver the most reliable and duty-ready AR15 available. In a market crowded with Black Rifles, those are big words, but the S&W AR15 backs up those words with performance. The name speaks for itself.