Social Marketing

And How it Can Bring you More Followers Lately it seems everyone wants to know How to use Instagram Stories. Instagram launched its ‘story’ feature in August 2016 and it quickly threw Snapchat off its fast growing throne. Instagram stories offer businesses a great opportunity to reach a higher number of people by updating their audience with relevant information and […]

Big news dropped yesterday, in case you were living under a Social Media rock – Facebook is implementing a huge change to the way content will be prioritised on Facebook. And boy did the panic erupt! When I started Wise Up in 2010, Facebook was fancy free, ads were not heard of, people had high performing sales just from posts […]

When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]

Facebook’s organic reach has constantly been declining. What does this mean for your business? It means that posts made by your page, are only shown to a small percentage of the individual’s that follow your page. Why is this? Simply because there’s too much content for Facebook to deliver. Facebook has said that if organic reach wasn’t regulated, up to […]

LinkedIn is the world’s biggest professional network, but not only for companies. Individuals can build what is called a “personal brand” on LinkedIn, which is something that professionals across various industries strive to do. Your personal brand is something that you should be constantly fortifying. It is how the professional world identifies you, and can also be a lead generator […]

Facebook recently announced that they have 2 billion monthly users, so it’s safe to say that Facebook is the most powerful social network in the world. With this many monthly users, businesses are put into a position to effectively take advantage of this, using Facebook Advertising. But prior to even considering this, it’s important to know your ideal customer, so […]

It’s safe to say that video marketing was one of the biggest successes of 2016. This trend has proven to stick around in 2017, with 44% of small business owners planning to spend money to promote their video content on Facebook this year. But why should your business consider video marketing? Here’s 3 reasons how video can give your social […]

Facebook is the most used social media platform in Australia. Because of this it is important that you utilise the platforms features to the fullest! Setting up simple account features is an easy way to increase your engagement and standing with consumers on Facebook but why stop there! Here we have 4 advanced plays you should be making on Facebook now […]

A regular newsletter is a great way to help build brand awareness, stay top of mind and position yourself as a thought leader or industry expert. With the availability of programs like MailChimp and Campaign Monitor it has never been easier to create creative and informative Newsletters. But how do you grow your mailing list to get the message out […]

Stories are officially the hip and happening thing in the social media world. Once Snapchat solidified its place in the lives of millennials, Instagram, and now Facebook, have been quick to implement a Stories feature on their platforms. With the launch of stories on Facebook, there has been little uptake of the feature, especially given the feature is only available […]

‘Shadow Banned’ seems to be a term that is popping up more and more in the Instagram Community. Concerned bloggers, influencers and business owners are flocking to Facebook groups to try and determine how and why shadow bans have occurred on their accounts. Currently it seems that hundreds, if not thousands, of Instagram accounts have been effected by shadow banning. But […]

In today’s world, being a part of a digital space like LinkedIn is not only necessary, but essential. However, many business owners tend to focus on their company’s profile and neglect their own. LinkedIn is a great tool that can be utilised to help grow your place as an industry expert or thought leader, as well help to increase your […]