This chap would like to point out that

Each is numbered “1 of 100” just below the “HODINKEE” signature on one side, with Marc Newson’s signature on the opposite side. Each custom-fitted orange foam box also contains a leather coaster on which you should always set the Hourglass to avoid scratching it. Likewise, there is a pair of white gloves in each package, and we suggest using them to avoid leaving fingerprints. Finally, each Hourglass includes a copper-foil certificate of authenticity signed by Newson himself.

… each is numbered ‘1 of 100’ – not 1 of 100, 2 of 100, 3 of 100 etc – as would be usual … what’s up with that?

Like this:

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