An Innovative Trade Show

One of the world’s largest flooring suppliers, celebrated 50 years of business this year. To celebrate, the client wanted its attendees to be immersed in its core values in order to create a better future for its company. WM Events had the pleasure to work with Shaw to plan, design, consult and execute this remarkable celebration! This event was full of custom branded pieces and innovative activities, something the WM Events team excels at!

After a week long install of at the Dalton Convention Center, this 40,500 exhibit hall was completely transformed. Guests were greeted by the reputable 72′ custom wrapped tractor trailer. Once inside the venue, attendees were greeted by a 125′ long red carpet runner and a step & repeat flanked by custom built turf walls. Branded registration counters allowed guests to register for attendance and for a chance to win $1,000 at the top of every hour!

Attendees were welcomed into the main space by a 16′ W x 10′ H map of the show’s experiences atop resilient flooring and carpet rug. Lush ferns and palms completed this entrance piece. After viewing the map, guests wandered throughout the space to find each distinct area was covered by 8′ H branded columns and specific flooring, showcasing the client’s incredible and unique flooring capabilities.

A double-sided hoop over 20′ in diameter hung in the center of the exhibit hall. Three-dimensional letters in their font sat atop laminate boxes as a dramatic statement and fun photo opt! White lamour drapery at 18′ H with soft up-lighting added the final touch around the perimeter and completely transformed the trade center.

Guests enjoyed breakfast, lunch and snacks throughout the day in tailgate fashion. Picnic tables and standing farm tables sat atop turf. There was even a custom putt putt hole for a quick wind down in between activities and speakers. Specialty wrapped candies and branded fortune cookies hit the perfect sweet spot for guests. Succulent centerpieces adorned the tables throughout the space.

The main stage engaged guests with a 10 minute talk every hour from executives, including their President & CEO. Bellini Chairs sat atop 12 different carpet runners, all various shades of grey. Grey & blue carpet tiles created a custom stage floor for their well-known and respected executives to speak on.

A donation for every $5.00 spent on branded swag allowed attendees to give and receive all at the same time in the pop-up shop. Illuminated counters with custom branded blocks created the perimeter of the shop. The client’s newest flooring concept had their own booth to showcase their unique modular flooring capabilities.

Executives weren’t the only ones to share their experiences with and goals for the company. A 20′ W x 8′ H vinyl wrapped wall showcased the company’s past 50 years on a timeline. The other side of this wall was an elaborate listening wall where guests were able to hear a total of 5 stories from employees who experienced the company’s ground-breaking moments first hand. If inspired by the listening wall, guests were able to record their own stories in a recording booth. Two photo booths allowed guests to gather and share memories together and on social media.

Attendees were able to indulge in company core values with two 4-sided ideation towers. From voting and writing on hang tags to a coloring wall, each side of the towers posed a question to encourage employees to think about where they want their company to be in the future. Underneath the branded hoop, a 12′ W x 8′ H wall of string art became the focal point of the room. Guests were encouraged to connect the dots for a visual representation of who makes up the company. The opposite side of this wall allowed guests to share what they where they want to see the company go in the future. White leather lounge groupings provided a comfortable place for guests to discuss their innovative ideas.

Virtual reality wrapped up the event’s experiences with tours of 6 different company plants. Glow highboys and tall signage designated each virtual reality tour.