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Google Analytics Course - Sydney, Melbourne, Brisbane and Perth

This full-day 'Google Analytics for Business' course will be be run in Sydney, Melbourne, Brisbane and Perth approximately every 5 weeks, starting in January 2018. The program is aimed at an intermediate level with a focus on campaign tracking, return-on-investment analysis and reporting (for paid and unpaid social media campaigns in particular). Some basic familiarity with Google Analytics is advised.

COURSE PROGRAM

Account Set-Up and Filters Methods for inserting the GA tracking code in your website or blog, and testing the code install. Structure property settings for multiple web properties, and create one or more filtered views for each website, microsite or blog (including filtering all traffic from your own people).

Guest AccessGrant and manage levels of guess access at account, property and view level to third parties such as agencies or consultants.

Goal and Event Tracking Set-Up Set up of your website goals and events and install monetary conversion values for each. Course exercise: calculate the Australian dollar value for your non-monetary conversion actions.

External Campaign Tracking Using Campaign URL'sTrack all types of campaign click-thru's to your website by creating simple campaign URL's (sometimes referred to as UTM's). Cross-reference your inbound campaign traffic with your goal and event data and attribute the conversion values backwards to the campaign medium, source and name for return-on-investment analysis.

Social Media Campaign TrackingInstall campaign URL's into any of your social media organic posts and ads. We'll review where and how trackable campaign URL's can be installed across Facebook, LinkedIn, Twitter, Instagram and YouTube.

Advanced Data SegmentationSet up advanced segments on-the-fly, and how they can be used to answer specific questions and form specific metrics

Google Tag ManagerAn introduction to Google's tag management system that allows you to quickly and easily update marketing tags - such as Facebook pixels - on your website yourself... without getting the IT folk involved!