Cambridge Analytica Is the Symptom. The Duopoly Is the Sickness. Ethical Marketing Is the Cure.

What Cambridge Analytica did was wrong, but the firm’s behaviour wasn’t an abuse of Facebook’s platform. It was the logical result of a duopoly in digital advertising that has consistently failed to value people or their privacy. That’s a long-term problem for society. But, as Tod Loofbourrow (pictured below), CEO at ViralGains and Digital Fellow at MIT Sloan School, explains in this op-ed for ExchangeWire, as ad tech grapples with the fallout from the Cambridge Analytica scandal, there’s a more immediate opportunity for marketers to have a serious conversation with their customers about privacy.