Farewell to the king

To celebrate a momentous weekend in Irish rugby – the last test game Brian O’Driscoll will play on home soil – we decided to use our unique position near the Aviva to give the great man the sendoff he deserves!

Our building wrap was unveiled early on the morning of Wednesday 5th March, and had commuters stopping, staring and ‘Instagramming’!

The wrap also created a bit of a storm on social channels, with the man himself tweeting his thanks to the official Target McConnells account.