MY AD OF THE WEEK .75

6 Jul 2014

Burger King (Hungry Jacks for Australia) have created this ad using an interesting media space to support Gay Pride in San Francisco. They created special packing called the 'Proud Whopper', that has messaging on the inside of the wrappers saying 'We are all the same inside'. I think it's a really nice way to reveal the messaging and I haven't seen wrappers used in this way before. Have you?