Dannon Yogurt Accused Of False Advertising

LOS ANGELES (CN) – Dannon illegally advertises that its yogurt is “‘clinically’ and ‘scientifically’ ‘proven’ to provide consumers with health benefits that other yogurt products cannot,” a class-action complaint claims in Federal Court. Dannon’s claims that its Activia, Activia Lite and DanActive yogurts have “exclusive health benefits [that] result from its proprietary strains of ‘probiotic’ bacteria that are unique to the products … are false, misleading and reasonably likely to deceive the product,” lead counsel Coughlin Stoia Geller claims. See complaint.