Vital Stats

On the Web

Profile Information

Full Name:

mc41872

Display Name:

mc41872

Favorite Thing About SEO:

Learning how people use the web.

Bio:

I am new to the SEO consulting business, however I learned my craft working in eMarketing for 4 years for a financial services firm. I had spent 15 years in financial services, mostly in credit analysis, but I was hired to run a new division for a finance company and I ended up in online business development to help the business grow. So I cut my teeth in the trenches. I know what works and what doesn't because I've had to do it to help the business survive.

I have found with some clients that the only way to attract links that were valuable was to have a blog rather than a commercial site. There are many good sites who will not link to a commercial site because they do not want to appear to be endorsing a particular product or company. I have far more success generating valuable links by offering a blog which is used as an intermediary to the main site.

If the only object is link juice or PR or domain diversity, than eliminating the microsite is necessary. But if you are trying to attract good links and you need to do it with a blog (or other info site) than this is probably a better experience for the user. For me it's getting the right traffic that trumps my SE rank.