FAQs

Pay Per Click (or SEM - Search Engine Marketing in Google's parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.

Business who want to improve their online presence on search engines including Google & Bing and show their products to those people who are looking for them. It improves your online presence and increases the chance of targeting the right customers at the right time.

No. Just like any type of advertising, Google Ads can never guarantee any sure sales or customers. Once your ads are posted on Google Search, we can no longer control the decision of your potential customers. The most that we can do is target the right people at the right time. And the rest is upon their discretion.

No, and in most cases, you wouldn’t want it to be. The Google Ads system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over 100 different factors including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets.