Haba develops and discovers for the most wonderful target group in the world – the children.
Ever since the Habermaaß and Wehrfritz companies were established in 1938, their companies have focused on working for children. Their aim with their products and campaigns is to support children's development, to make their life more exciting, more cheerful and more delightful in a nutshell, more what children deserve.
Their claim is underpinned by the corporate philosophy "Top-quality products for children to use and enjoy". And it obviously works – Haba's corporate family's brand names are by words for top quality, product reliability and environmental consciousness. Their quality management has been ISO 9001 certified since 1996.