Survey Prompts Changes to Retail Promotions

ENGLEWOOD CLIFFS, N.J. Food City, Fiesta Mart and Sedano's are among the retailers participating in a new Unilever experiential-marketing effort targeting Hispanics. Live cooking competitions are slated to take place at all three retailers as part of the second annual Desafio del Sabor (The Flavor Challenge), a cooking competition that involves such Unilever brands as Knorr, Hellmann's, Lipton Tea

ENGLEWOOD CLIFFS, N.J. — Food City, Fiesta Mart and Sedano's are among the retailers participating in a new Unilever experiential-marketing effort targeting Hispanics.

Live cooking competitions are slated to take place at all three retailers as part of the second annual Desafio del Sabor (The Flavor Challenge), a cooking competition that involves such Unilever brands as Knorr, Hellmann's, Lipton Tea and Ragu. At least one participating Unilever brand must be included in each recipe en