Though nothing official has come from LG in terms of pricing and availability for the Flex, LG has already confirmed that a 6-inch curved OLED display and curved batteries are already in production, so a November launch may not be too far off the mark.

The right kind of curve

While both Samsung and LG have competing curved smartphones readying to be launched, the above renders show again that LG may be curving differently to Samsung.

Earlier rumors for the LG showed a similar designed, where the Flex is curved from the top to bottom, essentially curving from the ear to jaw if you were to hold it to your ear.

Samsung's competing curved smartphone, the recently announced Galaxy Round, curves from the left to right, hugging around your cheek if held up to your face to take a call.

The question then becomes: which will be more comfortable and organic to hold? Until LG releases official photos and, more importantly, we get hands-on time with both curvy phones, we won't truly know.