The fursuit of happiness is a lengthy article by John-Paul Flintoff, which appeared in the London Financial Times weekend magazine on October 20, 2001. According to Pressed Fur, it is a "polite British article that is primarily interested in the obsessive dedication (and related spending habits) of furry fans, specifically the fursuiter crowd."[1] It generally focuses on financial and legal issues associated with furries and the possibility of untapped marketing potential of the fandom.