Technical SEO

For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher". Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search.

Mobile isn't the future. It's the present. Learn about new and emerging mobile app search opportunities, from mobile search results to app indexation. The growth of mobile search is transforming how we define technical SEO, moving beyond front-end and back-end optimization of websites into the realm of structured data and application development.

Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we've had very little evidence to understand its effects. We implemented it to share with you the results. Here's what we found...

Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.

Redesigning a website is one of the most neglected areas of online marketing. Often, the right parties are not involved, or they are involved too late, leading to errors, omissions or drastic decreases in site traffic. Don't allow your business to fall into this trap.

Google developed a protocol called SPDY that is now being used as the basis for HTTP/2. This post details how this new protocol works, why it is important to you, and how you can get started using it today.

Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.

When HTTPS was confirmed as a ranking factor, many organizations rushed to implement it without realizing they were impacting the UX of their sites. In this post, the folks at Zoompf detail the steps we should all take to minimize those side effects.

It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.