I am coconut obsessed after living in Thailand and this is the closest thing to real coconuts that I can get where I now live. Amazingly rich, flavorful, naturally sweet taste with the consistency of peanut butter. I could eat the whole jar in one sitting it's that good but I'm going to stick to the recommended 2 tbsp per day by leaving it at work in the evenings! I'm reordering for when this jar runs out already!