Detroit's Shinola Tries for U.S. Watchmaking Boost

After a quick sellout of its limited Runwell line, three models head to Barneys this summer: The Brakeman, the Wabash and the Birdy.

American watchmaker Shinola's Runwell, left, and the Gromelsky.

Courtesy of Shinola

May 24, 2013Laurie Kahle

Shinola aims to resurrect quality watch manufacturing in the U.S.

The Detroit-based watchmaker -- named after the iconic shoe polish -- is the brainchild of Tom Kartsotis, founder of Fossil Inc.

Partnering with Swiss movement maker Ronda, Shinola produced 2,500 Runwell models in March, which sold out in a week. Next up? Three new models, available at Barneys New York this summer: the Brakeman, which emulates a classic Panerai; the Wabash, a feminine cushion shape; and the demure Birdy, with a double leather strap.