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Fitiskin Alexey S. Commercial Director ASoft Especially for sportprofit.ru Today, almost every sector of business came the concept of "Customer focus", "Customer loyalty" and CRM. But what about the football business? Focused on whether the clubs of their customers? Do they know their fans are? After all, it is a customer fan club. That fan is the money the club wanted to get him the appropriate services in the form of games, and products in the form of souvenirs and merchandise. CRM market system in Russia is growing every year. Company consciously spend on projects implementing similar systems of tens of thousands of rubles to the millions of dollars trying to attract new customers and retain old ones, knowing that if they do not attract the customer now, if they will not keep an existing customer that is much more expensive than the first, they will lose part of their profits.

So how Similarly, a CRM system can increase the profit of football clubs? As they are able to increase the loyalty of the fans? Why the tools available to work with the public not able to significantly increase profit? To answer these questions, it is sufficient to identify disadvantages of the current PR tools and find out if a CRM system can implement the necessary advantages. At the beginning of the season clubs like to carry out "traditional meetings with fans, "spoken about plans for the season, are new players and discuss the interaction with support groups. Minus the situation is that at these meetings there is the Group's only part of the Fans in the course of the current situation and knows the latest news. Speaking of the news. Fans spend their time getting to know the latest news from the press, websites, team or specialized portals. After all, you can simplify their lives, increasing their loyalty and interest in the club, a simple dispatch of the latest news, and this tool is present in any "respectable CRM system.