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Rob began his DJ career on college radio and quickly moved to parties and producing music. Raised in Honolulu, Hawaii, he moved to New York City in 2004, and with three partners launched Brooklyn’s Alldisco night, which was named one of the Village Voice’s Best Parties of NYC in 2005. He began DJing for American Apparel, becoming the company’s go-to DJ for promotional events in its New York stores.