This roundabout way to help you order clothes without trying them
on just nabbed $2 million in seed funding from Steadfast Venture
Capital and Scandinavian Spotify investor Creandum, Fortune
reports. The service just finished beta testing and will now look
to find more users.

Fitbay also launched a
mobile app today, TechCrunch reports, that lets users snap
pictures of clothes that fit just right and upload them as
examples for their like-bodied friends.

"It is the first time where selfies actually have a
practical application," founder and CEO Christian Wylonis told
TechCrunch. "These pictures are shared with your ‘body doubles’
so they can visualize how clothes will fit them. This takes the
guessing out of choosing the right size and determining how
clothes will fit you.”

Fitbay

"Fitbay only shows you products that fit. Discover new products
and brands from users who are just like you," the site says after
creating a profile.

In addition to helping users find that shirt with the perfect
length sleeves, Fortune says the site is also collecting data
about which brands people of certain sizes prefer. For example,
men who self-describe as oval shaped prefer Nike; short and thin
men prefer Aeropostale. With more than 2 million items in its
database, that measures out to be a lot of data.