Monday, October 8, 2012

Bianchi Becomes L'Eroica Sponsor Beginning 2013

Bianchi signed a three-year sponsorship agreement with L'Eroica, the Italian foundation promoting the non-competitive L'Eroica ride on Tuscany's "strade bianche". Bianchi will link their name to the L'Eroica name beginning with the 2013 edition. The sponsorship agreement was presented in Gaiole in Chianti (Tuscany, Italy) on Saturday, October 6th. L'Eroica took place yesterday, October 7th.

Bianchi considers L'Eroica the perfect meeting point between cycling
history and the new generation of bike fans from all over the world, the
main target for Italian company's market strategies.

In
the last few months Salvatore Grimaldi, Founder and CEO of the Grimaldi
Industri AB (“Grimaldi Group”) and Chairman of Bianchi, met the event's
founder Giancarlo Brocci in Gaiole in Chianti and understood the
potential of the Bianchi and Eroica's marriage. "Bianchi is the best
possible partner for this event. Being here we aim to strengthen our
brand and to show the importance of our successful history in the eyes
of a global audience. Year by year, Eroica is even more famous and
highly thought of all the cycling fans: this is why we decided to take
this opportunity", said Salvatore Grimaldi.

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