Ad Spending Will Grow Strongly in Latin America in 2012

Magnaglobal recently released its global ad forecast for 2012 and revealed some interesting figures for 2011. Here’s a look at the relevant numbers for all of Latin America and some specific countries, including 2012 projections for different media types.

2011

Latin America’s ad revenues grew by 13.2% in 2011, the biggest growth among developing economies around the world

Argentina’s ad revenues grew by 37.9% in 2011, the largest growth of all 63 countries analyzed by Magnaglobal

Brazil continued to show strong growth this year, with a 10.2% increase in ad revenue

Globally, TV ad revenues grew 4.8% and the medium was #1 in ad revenue across all media, with a 41% share

Paid search is back on top as the largest revenue driver for online advertising, growing by 19% to total $14.9 billion, with display ads growing by 15% and online video spiking by 58% to pull in $4.7 billion in revenues

Radio grew by 2.2% globally, while magazine revenues were down by 0.9% and newspaper revenues dropped by 2.4%

OOH revenues grew by 6.4% globally

2012

Magnaglobal projects that global ad revenues will grow by 5% in 2012

Latin America will post 13% ad revenue growth in 2012, leading all emerging economies in the world

Argentina will see the biggest ad revenue growth in all of Latin America in 2012, with 26.4%, outstripping all BRIC countries

Brazil will post 12% growth in ad revenues in 2012 and will rank #7 in the world in ad spend, ahead of Canada, Australia and Italy and just behind France

Globally, in 2012 Internet will surpass newspapers as the second biggest media category (behind TV), accounting for almost 20% of overall ad spend