Bringing bread back into fashion

The Hemsley Slice clutch bag is the perfect chic look to house your sandwich

The fashion world is helping to bring bread back into fashion with the launch of a new handbag especially designed to house your lunch.

‘The Hemsley Slice’ got its debut at London Fashion Week earlier this September, and it combines the everyday with high end in a bid by British Bakers to encourage women to love their lunch.

Cleverley disguised as a chic clutch bag, ‘The Hemsley Slice’ unfolds to reveal a delicious and healthy sandwich, which is packed full of essential fibre, iron and calcium.

Designed by up and coming handbag designer Jayne Hemsley of Hemsley London, the limited edition bag provides fashion conscious women everywhere the chance to bring their lunch to work in the latest trend, hot from the catwalk.

Designer Jayne Hemsley created the bag with herself in mind, “I love making sandwiches at home, because I know exactly what I’m putting in them, so I know I’m eating a healthy lunch. The idea to do this in style really inspired me.”

‘The Hemsley Slice’ follows last year’s launch of ‘Eau de Toast’, where models were given the chance to hit the catwalk smelling of freshly made toast. Both‘The Hemsley Slice’ and ‘Eau de Toast’ were created as part of the Federation’s Slice of Life Campaign, which promotes bread in daily life.

Gordon Polson, Director of the Federation of Bakers who commissioned the bag commented, “Due to fad diets, women have forgotten about the benefits of eating bread. We want to remind women that sandwiches are a healthy, nutritious lunch option, and that they are back in fashion.”

Dietitian Lucy Jones is supporting the campaign, “Bread is an important part of a healthy balanced diet; it’s high in fibre and calcium, and low in fat and calories - an average slice contains only 80 calories.

“Sliced bread is a great option if you’re looking after your figure, as it can really help with portion control by keeping track of exactly how many calories you are consuming per slice. If you’re trying to lose weight, it’s important to try and choose healthy fillings for your sandwich at lunch such as egg and cress, or chicken and salad.”