Description

To maximize their effectiveness, color cases should be printed in color.

SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a platform strategy?

Learning objective:

To explore the challenges facing an incumbent entering a new market, and to explore issues involved in implementing a platform strategy.