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We continually look for gaps where traditional media firms are struggling to report on the important events that are shaping industry.

New York, NY (PRWEB)January 16, 2013

BrightWire Inc. (http://www.brightwire.com), a specialized business news service for investment professionals, has introduced a new coverage vertical focused on consumer brands. Emerging Markets Consumer will initially focus on the consumer sectors in Brazil, China and Russia, with additional geographic coverage expected in the future. News coverage will contain U.S. and European brands with significant end-market exposure in the three geographic regions, as well as major local companies in each region.

“We continually look for gaps where traditional media firms are struggling to report on the important events that are shaping industry,” says John Cooper, cofounder and CEO. “With the growth of consumer brands in Brazil, China and Russia, we saw tremendous underserved demand for the material news that is being created every day in these regions but that is not currently reaching the English-speaking investment community.”

BrightWire currently offers the industry coverage verticals Asia Technology and Metals & Mining. The company monitors hundreds of foreign-language sources daily, with a special focus on low circulation sources such as local papers, blogs, industry publications and social media. “When material news breaks locally, it may take days or weeks to reach mainstream English-language media,” Cooper explains. “BrightWire uncovers the localized news that can influence an investment thesis, and gets it to you in time for you to make the right decisions.”