Achievements

From top down: Sketching mobile app user flows; figuring out personas with a post-it note exercise; setting up the test kitchen; preparing for a tasting dinner with users to get feedback on meals created in the test kitchen.

Before coding, we create wireframes to get user feedback.

Print collateral illustrating Cookin’s brand elements. We chose bright natural colors with contrasting dark grey and white for a punchy, bold feel. We wanted to highlight the beautiful photos that came from the test kitchen.

Final designs for the mobile web app. There’s a video for every step that makes it super easy to follow along.

We constantly tested different iterations of our landing page. This is the most recent version.

“It’s a really amazing tool for helping me save money and eat healthier. I’ve been having issues with my weight and keeping track of what I eat, but this helps me manage my diet while staying in budget. I’ve also been loving learning how to cook!”