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Musings, rants and raves on the world of shopping carts and e-commerce, fortified with related business, legal and economic news, as well as announcements about my work on Zen Cart. Brought to you by That Software Guy.

PS: Short, shameful confession: when I first read this article, it sounded so authentic I thought it was actually written by Nielsen. In fact, it was a spoof based on a Nielsen article about frames, but it’s funny how many of the same criticisms apply (frames destroy navigation, etc.).