bake - May 2018 - 22

Ultra
Dip N Dry®
Icings ...
We've got
you covered
Kits are a great way to grab the attention of your customers.
On Facebook, bake reached 8,961 people with its National
Bakery Day posts on Sept. 28. RBA reached 2,200 people
with its National Bakery Day posts on Sept. 28. Both of
those numbers were well above the daily average.
Overall, both RBA and bake saw a signiﬁcant jump in social
media engagement during the days and weeks leading
up to National Bakery Day. This suggests that the holiday
caught on with retail bakers and the general public alike,
which can only mean increased awareness and participation for this year's event.
Shanahan-Haas reminds bakeries that contests on social
media are a great tool to increase the numbers of followers
of your bakeries.
"Eighty-one percent of millennials check Twitter at least once
a day, and Snapchat reaches 41% of 18 to 34-year-olds," she
says of the importance of addressing younger shoppers.
Strike a balance with your social media posts, she recommends. Twice a day on Facebook, one to ﬁve Tweets a day
on Twitter and a consistent presence on Instagram are just
a few of the best practices that social media experts say
Call or email
for more
information.
"How many of you wear eight hats in the bakery?" ShanahanHaas says. "What we don't want to do is waste time."
Ken Jarosch of Jarosch Bakery in Elk Grove Village, Illinois,
employs his niece, Jamie, to keep the website current,
create signage, promote weekly and monthly specials, and
post regularly on social media.
Just make sure you are recognized. Shanahan-Haas shares
2200 Lunt Avenue
Elk Grove Village, IL 60007
www.lawrencefoods.com
22 < MAY 2018 | bakemag.com
a notable quote from Neil Patel of Forbes.com: "If you
GEORGE BURNS PHOTOGRAPHY
are best to follow.