Pioneer brings in Taylor Herring for sat-nav push

The appointment comes as the company prepares to launch its first portable device, the AVIC-S1.

It is the first time Pioneer has used a PR agency for its sat-nav range. Taylor Herring was awarded the account after working with the audio-visual specialist on its sponsorship of this year's Bafta TV Awards to promote its plasma screens.

The agency will mastermind the launch later this summer. It will promote the new portable device and Pioneer's high-end integrated systems in an initial six-month campaign targeted at non-specialist consumer media.

Crosby said the agency plans a campaign of ‘mobile media briefings' so journalists can see the systems in action. It will also loan kit to journalists.