Partnering With Great PR Agencies

Hot Air Marketing worked with Clairemont founder and CEO Dana Hughens and her clients at Newland Communities' Briar Chapel development in Chapel Hill, North Carolina to produce a media breakfast and reception. The event was cast to promote the development's growth during its first five years and to give the attending media a "bird's eye view" of new features from the basket of a hot air balloon.

Hot Air Marketing helped to craft expectations for the operation and safety of the event while Clairemont focused on delivering the media to the event and core messages. This left Briar Chapel marketing staff and executives free to build relationships and conduct interviews with media in attendance.

Giving Briar Chapel a Lift

Take a look at this short case history video on how Clairemont Communications and Hot Air Marketing teamed up to give some lift to Newland Communities' Briar Chapel anniversary celebration.