Baltimore lawyer puts a new spin on mobile advertising

When it comes to marketing, Steven H. Heisler can say he’s literally gone the extra mile.
A parking pad behind Heisler’s eponymous downtown Baltimore office is the resting place of what has been dubbed “The Injury Lawmobile,” an SUV covered in a giant advertisement for his law firm.
“It’s a mobile billboard,” he said.
Heisler is big on ...