Yokohama Rubber says it will showcase a wide range of products at Reifen 2016 next month, and senior representatives from the company’s European and Japanese head offices will attend the show together with Yokohama European country representatives and staff, who will be available to provide further information about the products and technology on display.

Within the Yokohama exhibition space’s (Hall 3, Stand 3A18) Advan area, Yokohama will present two new products, the Advan Fleva V701 and Advan A052. Another new release for 2016 that will be shown at Reifen is the Geolandar A/T G015 all-terrain on/off road tyre for SUVs. In the commercial segment, the BluEarth 110L truck and bus tyre – the first commercial vehicle tyre to be included in the BluEarth line-up – will be displayed in Europe for the first time.

Two concept tyres – the BluEarth lightweight tyre and the aerodynamic Outside Fin tyre – will also be on display. A further focal point at the Yokohama stand will be various aspects of the tyre maker’s partnership with Chelsea FC, including the BluEarth-A AE-50 Chelsea FC Edition tyre.

A further stand drawcard will be a Mercedes-Benz C-Class (W205), branded in Yokohama colours and expertly tuned by Piecha, who took care of the bodykit, and Performmaster GmbH, who handled the electronics.