Key Giving Trends For Charities In 2019

1.
TRENDS TO WATCH
FOR 2019
Stand out trends for Australian charities, based on results
from Christmas 2018.

2.
Trends to watch
for 2019!
Charities are making strides to
change the face of giving.
At GiveEasy, we are lucky to see thousandsof
charity campaignsacrossAustralia.Thisgivesus
front row seats to see what gets people giving
to support your cause.

10.
Mirror your
donor’s
experience
with personal
content
Donors expect a different
experience across desktop
and mobile.
As well as across different
mediums. Here are some
standout examples across:
• Website donations
pages
• EDMs
• SMS
• Social
Can you spot the differences?

13.
SMS donation experience
From: KIDNEY HEALTH
Alex, it's a magical time of
the year... Will you help a
child with kidney disease
go to Kidney Kids Camp?
We need your help to raise
the last $37,886. Please
give $50 via [URL] and 100
kids can have 4 days of
unforgettable fun.
To unsubscribe, text STOP to
0428088595
SMS is pre-filled
with donor details
Landing page is
pre-filled for
frictionless giving
Even less content
on landing page
Super fast giving
SMS landing page

14.
Corporates are shifting to
actively contribute to
improve society
TREND #3:
Corporates
invest more in
charities
WIN:WIN for everyone!

15.
Charities are working closely with corporates aligned with
their causes, and the benefits flow both ways.
Donors are excited that their donation will be matched to
make more impact.
As a result, matched giving is a growing trend to bring
donors and corporates together.
TREND #3:
Corporates invest
more in charities

16.
Pool all your
resources for one
day of giving
Make a bigger impact
by pooling all your
resources for major
giving day
TREND #3:
Matched giving

18.
Reach Foundation
end of year
campaign.
Donation page
changes as
milestones are
reached.
Donations multiplied by 4
Countdown timer for the day
Community comments to
build momentum
Pre-filling for email and SMS
Matched giving page

19.
Count down
Videos can now be added
to the donation pages
Add live
donation tracker
Donors can easily see their
gift towards the total
Add emotive video
With GiveEasy across all pages
you can:
Features of matched giving campaigns
Match donations
Match public and corporate givins
Mobile friendly
All pages are responsive design
New features added to our beautiful donation pages
Comments
Build momentum from
community

21.
When immediate
action is needed.
Digital helps to create a live
campaign when the need is
immediate.
This allows you to take full advantage
of urgent calls to action.
Are you making the most of digital?
Federal Court action at
5:30pm
Supporter SMS sent at
5:31pm
On 4th December 2018, Australian
Conservation Foundation took the
federal government to court at 5:30pm,
they sent an SMS at 5:31pm.

22.
Australian
Conservation
Foundation
Take action now.
#StopAdani
Australian Conservation
Foundation moved
quickly to build on the
#StopAdani campaign.