According to Manish Agarwal, chief executive officer, UTV New Media, the ad inventory available across the web pages of the mentioned portals, will be divided into two portions and allotted to the ad sales teams of both UTV New Media and Microsoft Media Network.

Vinay Krishna, head, Microsoft Media Network, has added, while 75-85 per cent of the ad inventory on portals such as Techtree.com, CXOtoday.com and ChannelTimes.com will be represented and sold by Microsoft Media Network, the remaining ad inventory will be sold by the UTV ad sales team. [Source: Afaqs]