Real Estate

Content Marketing for Real Estate

There are around 2 million active real estate licensees in the United States.

Real Estate Is About Relationships.

You need to inspire trust in buyers and sellers. You need to stay top-of-mind to get those referrals. And you need to have an online presence to get found by new clients who are ready to buy and sell right now.

How will you stand out from the crowd? How can you build the most relationships with the smallest investment of time, energy, and money?

Real Estate Is an Investment-First Business

To get that listing, you have to schmooze. You talk with people about buying their first home or upgrading to something bigger and better. You hold open houses, give presentations, and build your list. You work your tail off because this is how the real estate business works. You give, and eventually you get that big payout when escrow (and your check) clear.

But sometimes, you give and give, only to have a sale fall through. Sometimes it’s due to a lack of financing or a failed inspection. Other times, a buyer or seller will simply change their mind after you’ve put in the work to capture that business.

Wouldn’t it rock if you could tell whether a prospect is actually ready to buy or sell, and not just kicking those proverbial tires?

You can’t. That is, unless you take them on the journey from “thinking about it” to “where do I sign?”

The Smart Money Is In Content

You have about a million things on your marketing to-do list. Real estate is a hustle. Wouldn’t it be great if you could whittle that list down to only the most lucrative, sale-closing activities? These are things you could invest in today that would continue to pay off for months or even years. They’re strategies that help you reach more people with less time, effort, and money.

Having the right website content, a blog, expertly-written emails, and industry white papers can do all this and more.

With the right content, you can:

Build your online presence so you can get found on the internet.

Establish a reputation for being knowledgeable, helpful, and experienced.

Grow your list of prospects – and easily keep in touch with them.

Educate prospects on the realities of buying and selling so they can self-select themselves out if they’re not ready.

Learn more about how serious a prospect is by how they interact with your content.

Are you ready to see larger numbers of great prospects are your open houses? Are you ready to get more referrals, sign more contracts, and close more sales?

I’ve worked with businesses all over the world to create targeted, engaging copy that their readers love. I’ve mentored with digital marketing, copywriting, SEO, journalist, and social media gurus. Read More