Local.com Launches Exact Match For Local Small Businesses

Hyperlocal is in. According to media research consultancy BIA/Kelsey, approximately 17-percent of Internet searches are local in nature with ready-to-buy consumers searching for businesses that offer a product or service that they are looking for locally – and this number is expected to grow to 20 percent by 2015.

This is one of the reasons why Irvine, California-based online local media company Local.com has launched its suite of integrated Exact Match local business solutions, targeted at small and medium-sized businesses.

Exact Match is designed to help local businesses go beyond the traditional business profile listings online, and expand their online presence to reach ready-to-buy consumers who are searching online for local businesses, products or services. Solutions include:

· Exact Match Local: Helps local businesses connect with consumers organically with an optimized keyword and geo-targeted website in addition to content creation for their local markets. Guarantees prominent, first-page ranking on one of the major search engines, including Google, Yahoo! or Bing.

“Industry estimates put businesses in America spending approximately US$136 billion annually on local or regionally targeted advertising. Exact Match gives local businesses the ability to boost their online presence, build their brand locally and drive new customers to their stores by utilizing the power of our suite of local online advertising products,” said Mark Wallin, Local.com‘s vice president of product development.

“We continue to use our experience in the local market to develop valuable ad products for local businesses in order to help them reach ready-to-buy consumers when they are making spending decisions within a targeted category and geographic area,” adds Wallin.

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.