Datastax

…and convenience. Without that, you won’t get it in the first place.” And Karl van den Bergh, chief marketing officer at DataStax, says we’re asking the wrong question. “At DataStax, we believe that the issue is less about who ‘owns’ data and more about who is the custodian or caretaker of customers’…

…at certain products, where they were previously and if they returned. Karl Van den Bergh, chief marketing officer at translytical data platform DataStax, explains. “Companies began collecting all sorts of data because they quite frankly didn’t know what may end up being useful — or when or how!” Van…

…per person or persona. Hyperpersonalization is the name of the game Karl van den Bergh, chief marketing officer at translytical data platform DataStax, explains. “Companies have until very recently looked at data over long stretches of time, focusing on ‘big data’ versus ‘real-time data’ that is…