To accompany the launch, T-Mobile is also kicking off its first iPhone ad campaign today that begins with the first TV spot above (via TMO News). Of course the ad not so surprisingly focuses on its new carrier approach more so than the device itself:

“It’s the phone that’s revolutionizing phones, make sure its running on the carrier that’s revolutionizing wireless… Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.”