General EnvironmentThe fastest growing sports organization in the world, the Ultimate Fighting Championship (UFC), started in 1993 as a professional mix martial arts (MMA) organization. Once the UFC brand was launched, MMA popularity surged in Brazil, followed by immense interest in Japan where these bouts became major events. The most recent fight in April, UFC sold 55,000 tickets in minutes, became the largest paid audience in North American to witness a mix martial arts event. They delivered top rating in male 18-34 and 18-49 demographics. Globally, UFC programming is broadcast in over 149 countries and territories, reaching a half a billion homes worldwide, in 20 different languages. Response to the UFC brand of MMA has been tremendous, resulting in a growing fan base that has grown exponentially through the years. So, UFC is very popular to the whole world. Porter’s Five Forces:

Threat of New EntrantsThreat of new entrants is low because everyone in the world is watching UFC. UFC is the only mixed martial arts industry in the world, but it is part of fighting sports industry. Power of Suppliers

I would say that power of suppliers is high because the whole world is selling UFC’s stuffs. Suppliers are selling UFC apparels, shorts, DVDs, equipments and gears. Some of the suppliers including Affliction are selling UFC’s apparel. Others (Clear Vision) are selling DVD such as work-out or copies of UFC fights. UFC spends a lot on advertisement because they’re one of the most recognizable by the whole world. The Ultimate Fighting Championship has partnered with Fox for a seven-year broadcast deal through the Fox Sports subsidiary, effectively ending the UFC's Spike TV and Versus (now NBC Sports Network) partnership. I believe fighters are one of the suppliers because they are paid per fight, with amounts depending on how well-known the fighters are and how well sponsored a fighter and an event is. Fighters will typically get paid money to fight with an...

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...﻿ Since purchasing the UFC in January, 2001, Lorenzo and Frank Fertita and their business partner Dana White have slowly but surely worked towards their ultimate goal, which is to turn the company into a successful global brand. After having run hugely successful shows not just in the United States but in countries like Brazil, Japan, and Canada as well, the company is well on its way to becoming as synonymous across the globe with fighting as the NBA is with basketball and the NFL is with football.
When Ferititas and Dana White (under the company name Zuffa) took over the UFC from SEG in 2001, the company was first beginning to make the proper adjustments it would need for major mainstream success. In the early days, there were virtually no rules, no weight classes, no time limits, and a fighter could only win by knockout or submission. This led many, including Senator John McCain, to describe UFC as “Human Cockfighting” and was the reason it was banned in thirty-six states and not made available for broadcast by most PPV providers. By the time SEG sold UFC, they had implemented weight classes; time limited rounds with scoring systems, stricter rules, and had begun attempting to get the sport regulated by state athletic commissions.
This is where Dana White and Lorenzo Fertita’s business and marketing savvy began to help turn things around. They knew they had a brand that was...

...Subject: BusinessStrategy written case study
Student Name: Yani Li
Topic: Q7, Constellation is one of Foster’s major competitors in the world alcoholic beverages market, what do you see as the relative strengths and weaknesses of these 2 major competitors?
Introduction:
Strength and weakness are the two major components which attached to the internal environment analysis, internal analysis are relate to competencies, capability and resources within the organization. In this essay I will demonstrate the two firms’ strengths and weakness, by explores the quality and quantity of the capability and resources available to the organizations (Hill et al 2006, p7). Foster’s Group Ltd is one of the leading companies within the alcoholic beverage industry, it is the provider of premium wine, beer, cider, and spirits and non-alcoholic beverage; overall with more than 200 premium brands sales across the globes including Australia, Asia Pacific, America, Europe, Africa and Middle East. Fosters have supplies over 38,000 customers and 150 countries (Fosters’ official website, 2009). The most importance thing is Foster’s Company have announced to become the world’s leading premium alcoholic beverage company and the Australia’s leading beverage business by taken over the South Corp Company in 2005( Fosters’ official website, 2009). Foster’s Company has numerous strengths offer the company a competitive edge over other competitors, and this...

...﻿Chapter 5
Business Level Strategy
Successful business model is the product of successful business level strategies. A successful business model can give a company competitive advantage over rivals.
To craft a successful business model, strategic managers must determine three issues stated below:
1. What to be satisfied-customer’s needs: Customer needs are the wants that can be satisfied by the means of attributes of the products. Customers choose a product based on:
A. Product differentiation
B. Price of the product
Product differentiation is the process of designing the products to satisfy the customer needs. If managers take the strategies to differentiate the products in terms of innovation, quality on excellence, customer responsiveness, and then it means that the company is pursuing a business model based on offering customer differentiating products. If managers take strategies to increase the efficiency to reduce cost or increase the quality of reliability, it means that the company is pursuing a business model based on low cost.
When company differentiates its products it inc8urs a cost as well as it can charge a premium for the cost. In developing a business model, strategic mangers face a tradeoff between the differentiation and the price.
2. Who is to be a satisfied-customer group:...

...﻿
Faculty of Business, Economics and Statistics
BusinessStrategy
Winter Semester 2014
Group assignment
Patagonia and the outdoor apparel industry
Vienna 5th of December
Analysis of outdoor apparel industry
Outdoor apparel is a rapidly growing segment of the global sport clothes market, which develops technologically in an ongoing way. One of the leaders on this market is an american apparel brand Patagonia, which was established in 1972. This company produces high-performance, but fully non-hazardous for the environment clothes, while trying to address to all other businesses the message that there can be a profitable industry with environmental friendliness at the same time.
The customer segment for this company are people between 18-35 who love sport, nature, eco-friendly products and probably their willingness-to-pay more money is high, because of the high-quality of the clothes. Besides, the company always invested in innovations that benefits customers and make their satisfaction much higher. Distribution channels of this company are: large department stores, its Web site, catalog and wholesale business. As to consider internal consistency, the company’s goal is to use resources such as organic cotton and recycling in such technological way, so that it could cause no harm for the environment. In reality, these techniques bring the company more attraction and therefore more earnings. The other...

...﻿1. Why is leadership important?
Leadership is the foundation for an organization’s success. While an individual cannot run an organization, the leaders are there to foster the relationship with all employees. Without leadership, organizations start to stagnate and become lethargic. They fail to achieve their goals, Leaders not only play a role in strategy formulation, but more importantly, play a crucial role in implementation of organizations strategies (Mills, 2005). In order for this to be successful, leaders steer the organizations through planned changes or behaviors. They are responsible for the long-lasting change within an organization by motivating employees to achieve their and the organizations goals while overcoming resistance. Simply, without an effective leader organizations would slow slip into confusion and chaos.
2. What are the five key elements in our leadership definition? How do the elements interrelate to form this definition?
You have followers who are important as for without them there could be no leader. They in turn influence the leader. There is influence. Effective leaders influence their followers. They use their interpersonal skills to communicate, gain support and motivate others. There is an organizational objective. This means a shared vision by the leader and followers. Next is change. The leader helps to spark change by taking risks and inspiring their followers. Finally, there are people. Leaders focus...

...on the strategies of many global organizations around the world, large and small, it seems that the answer to all problems is to reinvent themselves or re-strategize. This is most certainly true when it comes to The Virgin Group who has their hand in almost every type of business you can think of. The global business market has made all aspects extremely competitive that many companies have seen the need to consolidate as their only means to stay afloat and remain profitable. This is the complete opposite of how The Virgin Group operates. Developing, expanding and marketing new businesses is one of their most extreme businessstrategies but it seems to work for them. Developing new businesses with the capital from others is the primary goal of Virgin, whereas many of their competitors are downsizing.
Although many believe that each of Virgin’s companies are run separately, as with their structures, managements and finances, that is not always the case. Although they are all independent of each other they need to work together to sustain operations. The ways in which they are intertwined are “Sir Richard Branson’s Personality, Group Brand Name (Virgin), Organizational Structure, Management Style, and Financial Structure.” (Global Social Media Marketing). The Virgin Group is privately owned by Richard Branson, and family trusts. “This financial and legal structure reflects Branson’s wariness of...

...Foundations of BusinessStrategy
Final Project – Case Gol Linhas Aéreas
To: Mr. Paulo Sérgio Kakinoff (CEO)
From: DBM Consultants
Subject: GOL Business Plan
Introduction
GOL Transportes Aéreos is one of the main players in the South American airline industry. The
company was founded in 2001 in Brazil, and started based on a low costs strategy. In less than a
decade, the company started to gain market share and became the second largest Brazilian airline
company in terms of Fleet Size and Market Share. Nowadays the company has 16,119 employees,
115 aircrafts and 900 daily takeoffs during the week.
The main goal with this Business Plan is to seek to strengthen all GOL’s operation, improving its
EBITDA, Market Share and Revenue. By this, the goal is to help GOL to expand its operation, and
therefore becoming the biggest company in the South American airline industry.
Industry Analysis
The Brazilian airline market has a some very important barriers to entry, such as the necessary
high investment to start the company (aircrafts costs, for example), but mainly the route
availability, since the Brazilian government limited the daily number of takeoffs and landings at
key airports, which inhibits other companies from entry an already consolidated market.
In 2001, when GOL was created, the Brazilian airline industry was growing on a base of 2% a year,
but in the last few years, had...