AirAsia partners with latest Rajinikanth film Kabli

AirAsia, a low-cost airline, has signed up as official airline partner for the feature film Kabali, starring superstar Rajinikanth, according to a press release.

With the movie script requiring an airline to be featured in the film, AirAsia aircraft was used in a few sequences, said a spokesperson for AirAsia India.

AirAsia will have customised in-flight menu to promote the movie and sell Kabali-themed in-flight merchandise. A couple of other promotions are being planned around the release of the movie, she said.

In the past, AirAsia was associated with a few movies such as 3, Samar, Neram and Maan Karate, the spokesperson said.

Amar Abrol, CEO, AirAsia India, said in the press release that Kabali has already generated a lot of buzz even before its release. The delight and celebration is only going to get better with all the action being planned around the movie release.