Reading Time: 8 minutesWomen often mistakenly take their cues from advertising and media when they are trying to figure out what a man wants in a woman. And making that mistake can lend itself to some painful and costly outcomes. What I’ve learned from working with men over the years is there are more good guys out there than most women tend to believe. The assholes and takers get a lot of airtime and take up a lot of our attention. However, at the end of the day, most men are fundamentally good at heart and want to do what’s right by the women they love.

Here are ten things I’ve learned about men, love, and romance after more than a decade of talking to men about women: