How Concord started their logo design journey

Summary

A company that manufactures polyethylene pipe-liners, sheets, and custom moulded parts to the mining industry requires a logo symbol to enhance their existing text logo.

Company name

Innotech

What inspires you and how do you envision the design for your business?

We are a small graphic design company that has been commissioned to create this symbol, but we are very busy at the moment on other projects, so we need your help to get this done.

Our client has an existing text logo, and wants a symbol to enhance the look of it. As they provide plastic pipe-liners, sheets, and custom moulded parts, the symbol can show aspects of this, but an abstract symbol would be suitable. Consider also a scientific theme, such as a symbol of the polyethylene atom, or an industrial theme, showing a mould.

Whatever the theme or shape of the symbol, it must be modern, corporate, and smart looking.

The existing text "Innotech" cannot be modified. The red text below "SITE SERVICES PTY LTD" is an italic Helvetica. This text can be modified in appearance and position.

Wants

- Must be compatable with existing text logo
- Must use the blue and red from existing logo
- Must use solid colours rather than gradients or shading
- Must be suitable for single colour reproduction
- Must be supplied in vector format

Don't want

- Can't be extremely busy or complicated as it may be reproduced at small sizes
- Although they supply to the mining industry, don't use images of miners or mining
- Can't modify the existing text "Innotech"