Apple mostly white, male; CEO ‘not satisfied’

BenjaminPimentel

Flickr/Bllq21

SAN FRANCISCO (MarketWatch) — Apple Inc.’s U.S. workforce is mostly white and male, and Chief Executive Tim Cook says he is “not satisfied.”

In a company blog post published Tuesday, Apple
AAPL, -1.92%
said 55% of its employees were Caucasian, 15% Asian, 11 % Hispanic and 7% black. The company also disclosed that 70% of its employees were male.

“Let me say up front: As CEO, I’m not satisfied with the numbers on this page,” Chief Executive Tim Cook said. “They’re not new to us, and we’ve been working hard for quite some time to improve them. We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.”

Apple followed other Silicon Valley giants, led by Google
GOOGL, -1.76%
Facebook
FB, -1.82%
and Yahoo
US:YHOO
that recently also disclosed workforce statistics that painted companies that were mostly Caucasian and male.

In the blog post, Cook stressed that Apple’s “definition of diversity goes far beyond the traditional categories of race, gender, and ethnicity.”

“It includes personal qualities that usually go unmeasured, like sexual orientation, veteran status, and disabilities,” he said. “Who we are, where we come from, and what we’ve experienced influence the way we perceive issues and solve problems.”

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