domingo, 3 de enero de 2010

Want to get an MBA? The CompleteMBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

Know and respond to your customers’ needs

Handle budgets and forecasts

Recruit and retain top people

Establish and run employee teams

Use Sarbanes-Oxley to your company’s advantage

Negotiate with the best of them

Build long-term relationships with clients

Avoid common managerial mistakes

Improve cash flow

Market your products and services

Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. Read The CompleteMBA For Dummies, 2nd Edition, and watch your career take off!