Streams

American Football, 'Never Meant'

Thursday, June 05, 2014

Director Chris Strong took his inspiration for the video directly from the album's darkly glowing artwork:

The video for "Never Meant" takes place in Urbana, Ill., circa 1999. It is a song about breaking up, moving on and forgetting, so I made a story about a brief relationship occurring between two characters at the end of their college experience. I wanted to craft a story that referenced the original album artwork, so we shot in and around the house that appears on the original album cover and used the cover image as a jumping-off point for the story.

Related

WNYC 93.9 FM and AM 820 are New York's flagship public radio
stations, broadcasting the finest programs from NPR, PRI and American Public Media, as well as a wide range of award-winning local
programming. WNYC is a division of
New York Public Radio.