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Disruption - The Five Trends That Will Change the World by 2020

A look into the five trends that will change the world before 2020. From Asia to the Learn Startup, we dive into consumer behavior that is and will disrupt your business. Given at the New South Digital Conference in Myrtle Beach on May 17th 2013.

Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.