Planned Parenthood buys ads in Va.

Planned Parenthood Votes announced on Wednesday that the group is going up with a $1 million TV and radio ad buy in Virginia, hitting GOP gubernatorial candidate Ken Cuccinelli on women’s health issues.

“Women make hundreds of decisions each day: little ones, big ones, and we make them ourselves” the 30-second spot begins. “But Ken Cuccinelli is intruding on our most personal decisions.”

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The ad goes on to invoke Cuccinelli’s conservative record on issues like abortion and charges that he interferes “with access to birth control” — a claim Cuccinelli disputes — and emergency contraception.

“Cuccinelli doesn’t trust women, so how can we trust him to be governor?” the clip, narrated by Planned Parenthood head Cecile Richards, concludes.

It is slated to run in Norfolk and Richmond media markets.

The Republican contender, who is squaring off with Democratic nominee Terry McAuliffe, has shied away from discussing his positions on social issues, even as Democrats bring up that record at every turn.

“It’s unfortunate that McAuliffe and his allies, with no credible plan for Virginia’s future, are forced to level false charges in a deliberate attempt to mislead Virginians,” shot back Garren Shipley, a spokesman for the Republican Party of Virginia.

McAuliffe is currently leading in the polls for the contest, the marquee race of 2013.