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Paul Drew, eCommerce Marketing Manager, said: “We are investing heavily in our websites this year to streamline their operation and increase the number of hits and bookings to the sites. Global Media, as a worldwide operation with experience and huge buying power, will help us to achieve this.

“Our aim is to be within the top 10 most visited websites within the country and to do this as need a first-class online marketing company such as Global Media.”

Neil McKay, Managing Director of Global Media (UK), said: “We will be helping United Co-op Travel Group to reduce its costs and increase profit from its sites, in addition to ensuring a good return on investment on marketing spend. We will also be acting on an advisory basis to the Group, analysing the current booking process on the sites to minimise drop-offs. We are delighted to be working with United Co-op Travel Group to strengthen its already established web sites.”

The £568m turnover United Co-op Travel Group is one of the UK’s largest independent holiday retailers and a division of United Co-operatives.