BII REPORT: The Rise Of The Tablet Consumer

It has long been known that consumers use their tablets to research purchases.

But tablets are also used to complete purchases, much more so than smartphones.

In a recent report from BI Intelligence, we examine the rise of the tablet consumer, look at the size of the mobile commerce opportunity in dollar terms, and analyze how some of the top mobile commerce trends - including mobile payments, tablet commerce, and SoLoMo (social-local-mobile) marketing - are contributing to a big increase in mobile commerce.