THE ORIGINAL?
Orient Watches – 2000
“Those who have it
want to show it”
Source : ColoribusAgency : Ogilvy (Brazil)

LESS ORIGINAL
Gucci Watches / Instagram Social Media Campaign – 2017
Headline : “When you got that new watch
and have to show it off”
Source : L’ADN, Instagram Gucci
Agency : In-House & @meatwreck, @kchayka

Eng
“All this new "collaborative" and social stuff involving hype underground artists to create advertising finally ends-up with something incredibly old. That's food for thought. Sorry instagram hipsters, next time you'd better watch out before posting... used ideas that somebody has done before.”