Friday, March 5, 2010

Online content should stay free, feel most Indian surfers

A majority of Internet surfers in India feel online content should come free, says a survey. However, a good number of them do not mind spending a little if the quality of content is better, the survey added.

According to the study conducted by global consultancy firm The Nielsen Company, nine out of 10 Indians believe that free content on the Internet should remain free in the future.However, three fourth of the Indian surfers surveyed are willing to pay for the content if the quality is better than the free one currently online.

“Internet is a huge space and content is available for free at the click of a button. Out there exists immense quantity of information but most of it lacks in quality, and this stress on quality by consumers will be a major factor in driving consumers to pay for online content,” Nielsen Online Associate Director Karthik Nagarajan said.