Insights on Media, Marketing, Business in Poland, UK & beyond

Marketing in Poland

TweetTwo creative Poles, Paweł Porucznik and Dawid Winter successfully broke the duopoly of Luxottica and Safilo – two giants of the Polish eyewear industry. Their startup, 4MOSA gained over £150,000 from their investors last year. And it was a very fruitful investment – the sales increased 6 times during last six months. What’s their secret? […]

TweetSnapchat is one of the most talked-about mobile application in the world. In 2016 it reached 100.000.000 daily active users. Great success of this app reached also Poland. Why is it so popular among Poles? Let’s find out. FMCG – fast moving consumer gigabytes What does Snapchat do? It allows people to send pictures with […]

TweetLast year, couple of weeks before Christmas, one of the most popular German retail companies made its way straight to Polish tables. It was a well-planned and well-performed advertising campaign. Let’s analyse how Schwarz Group, the owner of Lidl brand, achieved that. Content marketing served by Lidl Lidl brand is a food retail chain, very […]

TweetLet’s make a simple equation. Fact No 1 – travelling is one of the top activities Poles choose to perform during their free time. They love to travel, often leave their homes just for a city break. Fact No 2 – we stay plugged into the web 24 hours a day, 7 days a week […]

TweetWarsaw, as a capital city, gives many opportunities for media planning. There are many local, national and international media to choose, plenty of events and advertising space. If a company intends to build its presence in Poland, Warsaw will be the place to win the domestic market. On the other hand the Warsaw market is […]

TweetGive it to me fast, faster, immediate! Ooops, it took you too long, I’m for another brand now, sorry. It must be fashionable and, above all else, it must be authentic. I prefer original to glamour. Offer me something others desire and my heart, along with my wallet is totally yours. This, in short, is […]

TweetIT became the most profitable occupation in Poland several years ago. Our world is digital and everything we do is strictly connected with computers, internet and software. It is not a dream of a visionary that we can live a life without leaving the house. Owing to digitalisation this is already happening. And since, whether […]

TweetWhat is the first thing you do when you are to decide what kind of fridge would suit your needs? Where would you look for a piece of advice if you were to choose between multiple refrigerator manufacturers? An opinion – a powerful marketing tool We are surrounded by commercials and ads everywhere and all […]

TweetHave you ever noticed what’s the brand of a car driven by Daniel Craig during his extremely dangerous chases in ‘James Bond’? Or perhaps you have seen the logo of a notebook used by Meryl Streep in ‘Devil wears Prada’? Maybe you remember famous burger chit-chat between Samuel L. Jackson and John Travolta in ‘Pulp […]

TweetBrands nowadays are a part of our lives. We dress in trademarks, drink coffees in branded cups, drive, ride, watch movies, brush teeth and sometimes even breathe with a mark on it. Western civilisation is a brand-based one and it is sometimes hard to tell whether governments or rather wealthy companies rule this world. It […]