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You are welcome! Let me know how they work out! I can imagine a homeowner taking it and sitting down to think. Sometimes it seems we are all on the cusps of dreaming something but we don't until we are asked to.

Then when you have someone asking you, it ignites your brain and tells you that it is indeed now time to engage your brain and put those ideas to paper.

Once they are on paper, you can take over and help flesh out the project.

Comment

It's not a bad idea, but unfortunately it lacks any real incentive or motivation for them to call. Sure, it might make them think about the things they'd like to change or improve, but at the end of the day, why should they call you and not someone else?

It's important to ALWAYS include an worthwhile offer in every piece of marketing you send out and unfortunately, the 'Free Estimate' is too commonplace these days. Everybody's doing it, so everybody expects the free estimate so you've got to either change the way you position it or present another offer.

Reposition the free estimate as a '16-point Lawn Analysis'. Or offer a free report on how to create a dream landscape on a budget.

Again, you must always present an offer that'll motivate them to actually pick up the phone and call.