That “urgent” email from a wealthy Nigerian Prince who claims to have a fortune with our names on it, to the blaring online video by the latest rambling internet marketer who swears we can get rich by using their system, to the late-night infomercial that beckons us to try a simple system that countless others have used to get rich, we’ve just about seen it all, haven’t we?

Next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).