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Austin FC on brand: sponsors and partners

Austin FC is in the midst of signing first-time agreements with local and national sponsors and partners before the club begins play in 2021. The club can make good money through sponsorships and selling naming rights.

The biggest sponsorship moneymaker, stadium naming rights, will likely be announced in late 2020.

Kits will be Adidas brand due to a current MLS deal with the sportswear maker through 2024. Teams can’t individually negotiate the deals with apparel makers.

All of these lucrative sponsorship deals are important for fans to know (and support!) because they provide revenue to fund operations, including future player signings. You may never know when you need a cool $10 mil to acquire a DP.

BODYARMOR

Official sports drink of Austin FC. BODYARMOR’s logo and branding will be seen on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. NBA Legend and BODYARMOR investor Kobe Bryant, “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to Austin FC’s Academy and First Team athletes when the Club begins play in MLS in 2021.”

DoubleDave’s Pizzaworks

Official pizza partner of Austin FC. Based in Austin since 1984, the pizza restaurant is known for DoubleDave‘s Pepperoni Rolls. The company will be the pizza provider at Austin FC stadium and other club events. Nothing’s better than a DoubleDave’s pizza buffet—trust us.

Levy

Official partner with Austin FC for craft food, beverage, and hospitality experiences at Austin FC’s soccer park and stadium. According to the press release, “Austin FC and Levyare committed to bringing local, independently-owned restaurants, purveyors, culinary talent and hospitality professionals into the venue. The Austin community will play a major role in defining the experience.”

Little City

Little City Coffee Roasters is the official coffee partner for Austin FC. Personally, we’re excited about some local cold brew coffee for those late night matches at the stadium during summer months. Austin FC fans get 10% off in the online store— use coupon code LISTOS. We can’t decide whether to try the Grackle or Violet Crown blend first.

St. David’s HealthCare

Official healthcare partner for Austin FC. St. David’s is the first founding corporate partner and holds naming rights to the club’s training center in Northeast Austin. As part of the deal, the St. David’s will also have branding on the training kit worn by first team players. Fun fact: MLS first began allowing clubs to have separate sponsors for training kits in 2014.

SeatGeek

Official ticketing partner for Austin FC. According to the press release, “SeatGeek’s mobile-focused ticket platform will provide Austin FC supporters a seamless experience when it comes to buying, selling and transferring tickets. Upon arrival to the stadium, Austin FC supporters will be able to directly scan into the stadium using the SeatGeek app.” Austin FC is SeatGeek’s seventh partner in MLS.

YETI

Named official founding jersey partner of Austin FC at YETI’s flagship store in February 2020. The decade-old Austin-based company exudes an active, outdoorsy brand that many Austinites can relate to. According to a story by Sports Business Journal, this multi-year jersey sponsorship deal is worth more than $4 million annually, which is near the top of MLS.

Published by Troy Bryant

Troy Bryant is from Austin and attended The University of Texas. You can usually find him at Veracruz All Natural in a PSG jersey or at home watching the MLS. C'est la vie.
View all posts by Troy Bryant