"We are looking at it, and we're getting ready to launch a bunch of them soon," Nooyi said.

"It's not a male and female as much as 'are there snacks for women that can be designed and packaged differently?' And yes, we are looking at it, and we're getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse," Nooyi said.

It didn't take long for #LadyDoritos to start trending on social media.

Good news, ladies. We got a female Colonel Sanders and Doritos that don’t crunch, so feminism is cancelled. We’ve achieved equality.

Yes, I've been wondering when they'd make a #LadyDoritos that is more dainty& less noisy. It's been so unladylike eating them sitting on my horse side-saddle, adjusting my bustle & snapping my fan whilst I toss my head defiantly. They do SO mess up my white gloves.