Marketing and Sales Strategies for Home Builders and Remodelers

If you’re responsible for marketing your homebuilding business, you face a couple of realities that sometimes seem to be in conflict with one another: (1) talking about your prospects’ questions and needs and (2) talking about your own skills and expertise. How can you balance the two?

A lot of businesses (and that includes homebuilders) think that the main job of their marketing efforts is to get noticed. That’s why we so often see splashy headlines and bold colors surrounding major marketing efforts.

If you’re in the homebuilding or remodeling business you’re probably pretty focused on generating new leads. Without them, your business is dead in the water. But often builders and remodelers are so intent on bringing in new leads that they forget about the new business that former customers can bring them.

When you’re marketing your homebuilding or remodeling business, a lot of your focus tends to be on “reaching your audience.” You work to define your audience. You identify what’s important to them. Maybe you’ve even created a persona that helps you define your audience. Then, your content needs to be good because it’s essential that you speak to them about the things they want to know. And of course, it’s important to be found by the people you’re hoping to work for—so you pay attention to keywords and SEO or even pay-per-click.

Almost every remodeler we talk to will list “Getting qualified new leads” as one of their top marketing priorities. That’s a great priority! But what about the qualified leads you already have? And what about your existing customers? Are you reaching out to them as well?

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.