Coastal Carolina University recognizes the merits of a collegiate trademark licensing program. In particular, the licensing program serves several functions: (1) to protect the university’s reputation and image by permitting only appropriate uses and assuring only quality products bear university marks or symbols; (2) to promote the positive image and identification of the university; and (3) to generate funds to support student services, athletics, or other programs. For these reasons, the University has established a collegiate licensing program.