GEORGIA AQUARIUM:
THE WADDLESWORTH FAMILY

THE CLIMATE:

People visited Georgia Aquarium once, and scratched it off their bucket lists. We needed to give people a reason to come again, and make those who hadn’t been want to visit soon.

ASO BRAINSTORM:

Because Georgia Aquarium is a ten-million-gallon playground with thousands of animals and many attractions, we felt a spokesperson was necessary— scratch that— a spokes-penguin— wait, it’s a BIG job— make that a Spokes-Penguin family.

OUR RALLY CRY:

OUR GAME PLAN:

We introduced The Waddlesworth Family by tracking their journey from South Africa to Atlanta on Facebook and Instagram.

Georgia Aquarium hosted a Waddlesworth Family Welcome Party and raised $40,000 for conservation efforts.

OUR GAME PLAN:

And the family began spreading the great word about all the Funbelievable things to see and do at Georgia Aquarium on:

TV
Digital
Out-of-Home
Social
Radio
Experiential
Collateral

George Waddlesworth popped up around town and 60,000 organic impressions were gained on social networks in a few weeks time.