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Mattel Named One of the "World's Most Ethical Companies" Again in 2010

EL SEGUNDO, Calif., Mar 22, 2010 (BUSINESS WIRE) -- Mattel, Inc. (NASDAQ: MAT) announced today that it has been named one of
the "World's Most Ethical Companies" in 2010 by the Ethisphere
Institute. Despite a record number of nominations for the award, Mattel
earned this recognition again in 2010 because of the company's
commitment to ethical practices and initiatives, which are instrumental
to the company's ongoing success.

"Our commitment to 'play fair' is at the core of our organization's
culture and is the cornerstone of our ethical compliance program," said
Robert A. Eckert, chairman and chief executive officer of Mattel. "At
Mattel, we believe that how we achieve success is just as important as
the success itself, and this commitment to ethics is sustained by an
unwavering dedication to high standards from employees at every level."

Through in-depth research and a multi-step analysis, Ethisphere reviewed
thousands of nominations from companies in more than 100 countries and
36 industries.

"Mattel's promotion of a sound ethical environment shines within its
industry and shows a clear understanding that operating under the
highest standards for business behavior goes beyond goodwill and is
intimately linked to performance and profitability," said Alex Brigham,
Executive Director of the Ethisphere Institute. "This year's World's
Most Ethical Companies award was more competitive than ever, because
companies realize that making ethics a priority is critical amidst a
tough economic environment."

The methodology for the WME ranking includes reviewing codes of ethics,
litigation and regulatory infraction histories; evaluating the
investment in innovation and sustainable business practices; looking at
activities designed to improve corporate citizenship; and studying
nominations from senior executives, industry peers, suppliers and
customers.

In 2010, Mattel was recognized for the third consecutive year by FORTUNEMagazine as one of the"100 Best Companies to Work For,"
and by Corporate ResponsibilityMagazine as one of the
"100 Best Corporate Citizens."

About Mattel, Inc.

Mattel, Inc., (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie(R), the most popular fashion doll ever introduced, Hot
Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco R/C(R), as well as
Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a wide
array of entertainment-inspired toy lines. In 2010, Mattel is named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the third
year in a row, and was ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens." Mattel also is recognized among the
"World's Most Ethical Companies." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 27,000 people in 43
countries and territories and sells products in more than 150 nations.
Mattel's vision is to be the world's premier toy brands--today and
tomorrow.

About Ethisphere Institute

The research-based Ethisphere Institute is a leading international think
tank dedicated to the creation, advancement and sharing of best
practices in business ethics, corporate social responsibility, anti
corruption and sustainability. The Institute's associated membership
group, the Ethisphere Council, is a forum for business ethics that
includes over 200 leading corporations, universities and institutions.
The Ethisphere Council is dedicated to the development and advancement
of individuals on its membership council through increased efficiency,
innovation, tools, mentoring, advice, and unique career opportunities.
Ethisphere magazine, which publishes the globally recognized World's
Most Ethical Companies Ranking(TM), is the quarterly publication of the
Institute. More information on the Ethisphere Institute, including
ranking projects and membership, can be found at www.ethisphere.com.