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Why pay to advertise on social media?

Spending on social media advertising is predicted to increase to $17.34 billion in 2019 in the USA alone.

Social media advertising is a key part within digital marketing and is constantly becoming more popular. Social media advertising is any form of paid content that you put onto a social media platform and each platform offers different options.

Facebook is leading platform in terms of social media advertising. With 4 million active advertisers, it dominates the social network ad spending market worldwide by accounting for more than 65% of the total. Compared to regular web advertising, Facebook desktop ads have 8.1x higher click-through rates while mobile ads have 9.1x higher click-through rates.

Do you know why should including social media advertising in your digital marketing strategy. Here are some of the reasons why social media advertising is beneficial to your business:

Cost effective

Unlike most traditional advertising methods that would raise awareness of your brand, social media advertising is a much more cost effective method to getting your brand noticed. Whilst there is the opportunity to invest a lot of money into social media advertising, most social media platforms offer you the chance to reach a large audience at a very low cost.

Reach more people

The purpose of social media advertising is to help the content that you put onto social media reach more people than just the people who are following you. This should help you grow your audience by allowing people that weren’t aware of your brand to easily discover you.

Advanced targeting

Most social media platforms will allow you to customise your paid advertisement to target the specific people that your content is aimed at. This could be based on qualities such as location, age, gender etc. By doing this, you can ensure that your content is reaching people who are going to have an interest in it and will most likely engage with it.

Want to know how you can use social media advertising in an effective way? Here are our top tips:

Test your content

Make sure you understand what the best content to use for social advertising is before you pay by testing it as free social media content first. Use analytics to track the content you post onto social media to see which ones perform the best, receiving the most clicks, likes, shares, comments etc. Use this as a basis for the content that you use for paid advertising.

Keep content original

It is important that you ensure that you are consistantly using fresh and original content to advertise, to help people encourage people to want to engage with the content that you are sharing. Over using the same message on social media could result in you losing business because people may become annoyed with seeing the same ad repeatedly.

Design ads for mobile

80% of time that people spend on social media platforms happens on mobile. Therefore, it is important to take this into consideration when creating your ads; designing for a small screen and incorporating images that will be easy to view on a mobile device.

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