Innovation at scale is hard to pull off. Some of the best thinking happening today in the innovation space is focused on training product teams to develop a mindset using Lean Startup, Customer driven development, fast learning, agile development approaches. I’m a big fan of all of those and spend my days consulting and training large organizations to do just that. But this is a classic case of necessary but not sufficient. Instead of just focusing on the mindset of teams selling their innovation ideas into the portfolio pipeline, we have to bring a concurrent focus to changing the mindset of decision makers who are the targeted buyers; The senior executives writing checks to fund the best ideas that emerge. In other words, for innovation to succeed at scale inside a large enterprise, we need an efficient innovation marketplace.