ABSTRACTIn a diversified country like India cultural factors exert the broadest and deepest influence on consumer behavior Culture influences consumers through the norms and values established by the society in which they live. The impact of culture is automatic and almost invisible. Culture not only influences consumer behavior but also reflects it. It is the mirror of both the values and possessions. Marketing strategies are unlikely to change cultural values, but marketing does influence culture. Culture influences what people wear, what and how they eat, where they live, etc. It has a broad influence on their buying and usage behavior of products and services, and the extent of their satisfaction. The definition of culture includes knowledge, belief, art, morals, custom, and any other system received as a member of society. Culture, as a "complex whole," is a system of interdependent components. Culture is part of the external Impact that influences the customer. That is, culture represents effects that are put on the consumer by other individuals. Keywords : Deepest Influence, Consumer Behavior, Member of Society, Complex Whole.

1. INTRODUCTIONMarketers are always concerned about cultural shifts and keen to discover new products or services that consumer may want. The different class of life style also exhibits the response to a culture. Every class behaves as per their own parameters. Language also works with its component. The standard format of language works differently. The regional format of language works differently. The dress code also plays an important role in dealing with culture aspect. Formal dress code and informal dress code affect separately. The formal dress code and informal dress codes decides the status of mindsets for consumers. The festivals also significantly decide the cultural situation. Consumers do not make their decisions in a vacuum. Their purchases are highly influenced by cultural social, personal, and psychological factors. For the most part, they are “non controllable” by the ____________________________ 1

marketer but must be taken in to account. A customer’s want has to be identified and his expectations must be matched with the other economic and social factors so that their product is receptive. This also means that customers are open to new and different products from time to time. It’s just that they want the product to be flexible and adaptable to their needs and preferences. People are changing from time to time, so do their tastes and preferences. Identifying those is the first step towards achieving success and the rest depends on the performance of the product.

2. CULTURECulture is the most fundamental determinant of a person’s wants and behavior. Whereas lower creatures are governed by instinct, human behavior is largely learned. The child growing up in a society leans a basic set of values, perceptions, preferences and behaviors through a process of socialization involving the family and other key institution .Thus a child growing up in America is exposed to the following values: Achievement and success, activity , efficiency and practicality, progress, material comfort, individualism, freedom, external comfort, humanitarianism, and youthfulness.

3. KNOWLEDGE AND BELIEFS ARE IMPORTANT PARTS. CULTURE HAS SEVERAL IMPORTANT CHARACTERISTICS: (1) Culture is Comprehensive : This means that all parts must fit together in some logical...

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Topic: Establishing a Business: Production
Name of Business: Otaku Café
School: Antigua Girls’ High School
Date: 15th March, 2014
Table of Content
Page 3 - Acknowledgement
Page 4 - Introduction
Page 5 - Description of the Business
Justification of Location
Selection of Appropriate Labour
Page 6 - Source of Fixed and Working Capital
Roles of the Sole Trader
Page 7 - Types of Production
Level of Production
Quality Control Measure
Uses of Technology
Page 8 - Linkages
Potential for Growth
Government Regulations
Page 9 - Ethical Issues
Page 10 - Bibliography
Acknowledgements
The successful completion of this SBA would not have been possible without the assistance of a number of persons. First, I would like to thank Ms. Richardson, my Principles of Business teacher help for aiding me in the construction of this project. Secondly, I want to give thanks to my parents and other family members for supporting me and helping in my endeavours in completing this assignment. And last but not least thanks to God for giving me the ability to complete this project to the best of my skill.
Introduction
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