What they're selling:A bungee cord contraption designed by old-school sports legend Ike Berger, a gold medal weightlifter in the 1908 Olympics. He evidently wants in on some of that sweet mail-order action that the estate of Charles Atlas has been milking for the better part of a century. This device apparently works out every conceivable part of your body, possibly while wearing your gold medal and gazing emptily into the far off distance.

The hyperbole:About 50 seconds in, there is a sequence that demonstrates how effort-driven and boring regular exercises are. Crunches, push-ups, machines at the gym ... you'll burn more energy in your exaggerated, anguished facial expressions than the actual workout.

Meanwhile, the grandma looks like she needs to re-read the manual.

People that workout do not have a bored/exasperated look on their face during their workouts. Rather, the commercial seems to be depicting what lazy people THINK they would look like if someone forced their fat asses into the gym.

The reality:For many movements, the device seems to be interfering with the natural resistance provided by gravity. In those instances, it is clearly shittier than having nothing at all. Also, you're going to use that thing for about five minutes before it slips off your foot and smacks you in the face.