Dell Boomi appoints managing director for Asia-Pacific and Japan

Dell Boomi (Boomi) has appointed Ajit Melarkode as its managing director for Asia-Pacific and Japan (APJ) to expand existing and drive new revenue opportunities to capitalise on strong demand for cloud-based integration.

Boomi provides cloud-based application integration and workflow automation to connect everything in a digital ecosystem for faster business outcomes.

The platform links systems, applications, devices and processes so that data can flow automatically and reliably throughout an organisation.

APJ organisations using the Boomi platform include Scoot Airlines, Ascendas-Singbridge, the University of Melbourne and the Environment Protection Authority Victoria.

As head of APJ, Melarkode is tasked with leading the growth of Boomi across the region, where the company has experienced unprecedented traction since embarking on its expansion plans in 2016.

With the growing demand for integration platform-as-a-service (iPaaS) in both developed and emerging markets, Melarkode will be responsible for driving the whole-of-region expansion strategy as well as strengthening partner and customer relationships.

Melarkode says, “APJ is a compilation of extremely diverse markets – some quite mature, and others only just beginning to realise the need for digital transformation. There is a prevailing sense of urgency within progressive organisations to move away from legacy on-premises integration solutions, which are restrictive and inflexible, to cloud-based options like integration platform-as-a-service (iPaaS) that are much easier to use, and therefore more suited to business decision-making.

“In the short term, the opportunity for us as a company is to further analyse this region to address the needs of organisations operating in any given nation while adhering to the governance that regulates them,” says Melarkode.

“We will continue to build out our partner and customer ecosystem by driving the right levels of engagement to equip those partners and customers with solutions that help them unlock data and use it to drive modernisation strategies.

“This will help organisations fast-track adoption of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) as they develop prominence in both modern and less mature economies.”

Melarkode joins Boomi with more than 25 years’ experience in the APJ, US and European IT industries, including senior positions across ITO, BPO, cloud, data and applications businesses. In his most recent role at Virtustream, a subsidiary of Dell Technologies, Melarkode was responsible for the company’s expansion in APJ.

Prior, he held leadership positions at Rackspace and Unisys.

Melarkode is based in Singapore and reports to Boomi senior vice president Will Corkery.