Press Release :
ATO Records will release the forthcoming full-length album How We Operate from prodigious British rock band Gomez this May. How We Operate marks the quintet's seventh album and is the first studio release for ATO records, following last summer's two-disc live set Out West.

How We Operate finds the band not only working with the support of a new label but also with producer Gil Norton (Pixies, Foo Fighters). For the five members in Gomez - Ben Ottewell (vocals, guitar), Tom Gray (vocals, guitar, keyboards), Ian Ball (vocals, guitar, harmonica) Paul Blackburn (bass, guitar), Olly Peacock (drums) -- the recording process tends to unfold in the studio and incorporates each of its members equally in writing, producing and playing
their music. On How We Operate, the band approached this process in an entirely different way.

"I stopped trying to write the things I don't like," Ball sings in the new album's "Notice," "And I started going back to where I'd been before." The lyric is one window into the band's world during this album's creation. It's also a statement of intent for How We Operate: Gomez are making a new start by stripping back coats of paint to find their original finish, and letting their unique musical vision shine through within the framework of concisely crafted tunes.

"What was interesting to me about making this album," said Norton, "is that Gomez had never done pre-production on any of their previous albums so we got together in a room to really work out each song before we recorded them in the studio."

Recorded at RAK Studios in London, this focused approach resulted in a cohesive and accessible collection of songs that feature deft musicianship, lush melodies and the band's poetic yet narrative lyrical style including the powerhouse title track "How We Operate," the uplifting gem "See The World," and the playfully longing "girlshapedlovedrug."

"We think this is the best Gomez record yet and we're proud to be involved," said ATO Records' Michael McDonald. "A lot of hard work went into making it and Gil and the guys delivered a masterpiece."

Known for their transcendent live performances, Gomez is set to debut songs from the new album at this year's SXSW. In addition, the band's three principal songwriters (Ben, Tom and Ian) will also perform for the first time as an acoustic trio on a brief promotional tour to unveil How We Operate to intimate groups of fans in Austin, Denver, Seattle, San Francisco, Los Angeles, and New York.

Gomez burst onto the music scene in 1998, winning the Mercury Prize for their debut album Bring It On, which Spin called "a damn beautiful album." Following, They released Liquid Skin in 1999, and the rarities and B-sides compilation Abandoned Shopping Trolley Hotline a year later. In 2002, the band released In Our Gun. The BBC hailed the band's2004 album Split The Differences "one of the finest releases of the year." Soon after, Gomez parted ways with their longtime label Virgin. In 2005, they signed with ATO Records who released Out West, Gomez's first live album.

Djouls

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