Musk launched his own midnight-cherry-red Tesla Roadster on Falcon Heavy, which successfully lifted off from its launchpad at NASA’s Kennedy Space Center in Florida on Tuesday afternoon.

“Silly, fun things are important,” Musk said of his payload choice during a press conference after Tuesday’s launch. “The imagery of it is something that’s going to get people excited around the world, and it’s still tripping me out. I’m tripping balls here.”

“There’s going to be a bunch of sensors on the upper stage [of the rocket], so we’ll get a lot of data back, but I think the most fun stuff is going to be the three cameras that are mounted on the Roadster,” Musk said during a call with reporters on Monday. “They should really provide some epic views if they work and everything goes well.”

The feed won’t last forever, though — once the car’s battery dies after 12 hours, that’ll be it. – Business Insider