Spectrami, the leading value added distributor in the MENA region, successfully kicked-off to its first 2 day partner conference, Confluence 2014, at Rotana Resort and Spa Hotel, Fujairah, UAE. Spectrami’s executives and partners from around the Middle East and Africa region gathered at Confluence 2014 to multiply connections, strengths and results.

All attendees had the access to Spectrami’s special presentations, meetings and breakout sessions. Spectrami believes Confluence 2014 will help its channel partners “Inspire Minds,” creating the ideal environment for strengthening relationships, building collaborative sales strategies and aligning efforts.

Speaking about the unique channel partner event, Anand Choudha, Managing Director, Spectrami, explained, “Confluence 2014 is one of the many ways we interact and help our channel partners. We exceeded our own expectations from the event and had to organise extra range of sessions for channel partners that provided an in-depth insight into our vendors’ products and how our channel partners can utilize the various platforms we offer to generate newer sales opportunities.”

Choudha also added that at the event, Spectrami and its channel partners shared success stories and customer wins which can be replicated across all the territories we are present in. “Our presales team ran technical sessions for our channel partners. In addition, we also provided an opportunity to all our partners to interact with our vendors on a single platform and learn more about their technologies and market potential,” said Choudha.

Topics that were presented at Confluence 2014 included market potential of Middle East, introduction of Spectrami’s product portfolio, reference customer lists, channel partner focus and model, and technical presentations of product portfolio. In addition, speakers at the event threw some light on the IT security landscape in the Middle East, product positioning within customer environment, high level introduction of products and its feature sets, support model for customers, and training and certification initiatives for partners, among other topics.

“In a world where the right IT solutions equal business performance, Spectrami is committed to offering – together with its vendors and channel partners – the most complete platform to enable organizations to embrace computing to better leverage global resources,” added Choudha. “We provide the right mix of IT solutions to our customers to radically reduce the cost of running their business, and maximize employee productivity. A partner event such as Confluence 2014 is the best platform to speak about our top notch breed of IT solutions and help our channel partners leverage the solutions to our customers’ advantage.”