True love. Strong and free.

Your life story deserves the only truly Canadian diamond.

Origins

No wonder they call it magnetic North.

The North is more than your diamond’s birthplace. It’s the heart of everything wild, beautiful and pure. The world’s mightiest rivers, pristine glaciers and jagged mountains: it’s a remote place that inspires adventure, discovery and courage. You might even find that you feel the North through your diamond.

When light enters a diamond, its speed slows by 60%.
We like to think the light’s just taking a moment.

Manifesto

Somehow, it sparkles even brighter when you know it's from a good place.

We believe that the most beautiful things should also be the most good, so we helped create the Canadian Diamond Code of Conduct. And we believe in commitment, so this is ours to you.

1/5

We commit to being the most Canadian of all diamonds.

We're the only ones who mine, cut and polish diamonds here. That means you know your diamond is taken good care of every step of its journey.

2/5

We commit to the highest environmental standards.

Our goal is to be zero impact. So we meet or exceed the most stringent guidelines in the world.

3/5

We commit to protecting wildlife.

Our mining partners go to great lengths to take care of fish and wildlife. At one mine, when they noticed small sparrows starting to nest, they changed the plan until the small birds naturally moved on.

4/5

We commit to enabling economic and cultural prosperity

We believe in nurturing growth. So we provide expert-level skills training. And we also provide Canadian scholarships, internships and design awards.

5/5

We commit to building community.

We believe in being good neighbours. So we contribute to organizations and foundations in the communities we work in.

Certificate

You have a unique story. We think your diamond should too.

Your diamond’s story is as powerful and honest as yours. Using your Diamond Identification Number, find out everything about it: like its mine of origin, and everywhere it’s travelled to become part of your story.