New Products & Promotions: November 2012

Prima Perla Prosecco DOC continues its meteoric rise, posting 30% year-to-date growth in the U.S. market. The Italian bubbly is poised to finish 2012 celebrating its third consecutive year of double-digit growth. Its secret to success is simple—Prima Perla Prosecco looks like a $50 bottle, tastes like a $20 bottle but sells at a value. Imported by FX Magner.

Vallejo Haraszthy’s two great, greatgrandfathers, General Vallejo and Agoston Haraszthy, were Sonoma legends, making some of California’s first wines. The family continues the tradition today with their latest release, a 2009 Amador County Zinfandel from the Shenandoah Valley. Blended with 7% Mourvedre for added depth and roundess, the wine is luscious with jammy red fruit flavors. Oak-aged for 14 months.

Big Rack Premium Vodka, new from Berniko, was created in the heart of Kentucky as a tribute to lovers of the outdoors. Big Rack appeals to climbers, hikers, soldiers, explorers, fisherman and any who want to be one with nature. The brand kicked off sales in October in Texas, but is now rolling out to more markets.

With the trends of Moscato and flavors still red-hot, it makes sense to combine the two, as Santero has done with these four light, sweet, frizzante Moscatos infused with fruit juice. The line-up includes tropical flavors like Pineapple, Coconut and Peach and Strawberry. All are ideal alone or mixed in a wine cocktail and offer the pleasure of sparkling wine with a lower alcohol content.

Absinthe and cream come together in the new Absente La Crème. Created in Provence, France, La Crème offers a modern twist by infusing the traditional wormwood flavor profile with subtle notes of mint and lemon in a creamy liqueur. Absente La Crème is an inspired addition to any contemporary bar. 34 proof.

Bronco Wine Company has tapped into the popularity of the sweet Moscato category by introducing Allure Peach, and also producing all three Allure wines in new 187ml mini-bottles. Allure Bubbly Pink Moscato, Bubbly White Moscato and Bubbly Peach are all lively California wines that make good stocking stuffers or party favors. Allure Peach and the mini-bottles are available in 4-packs.

Heaven Hill has launched Evan Williams Peppermint Chocolate Egg Nog, the first flavored companion to their Original Southern Egg Nog. The new Egg Nog is made with real Evan Williams Bourbon, and is packaged in the familiar square bottle, but with a red neck and cap instead of the standard green. Recommended chilled or in a variety of holiday cocktails. 30 proof.

Ya Mastiha Liqueur is an exotic blend of flavors for life’s everyday celebrations. With aromas of pine, evergreen and juniper berry, Ya Mastiha is made from the sap of the Mastic tree from Chios, Greece. Distilled four times, Ya is finished with a splash of natural cane sugar. Can be enjoyed on the rocks, as a chilled shot or as a premium mixer. 60 proof.

Imperial Brands is introducing three new Sobieski Vodka flavors: Black Cherry, Toasted Coconut and Lemon Meringue. In 2011, Sobieski reached the one million case milestone, and it continues to be a top growth vodka brand. These new flavors are all-natural and 70-proof. Sobieski Vodka is holding media events to introduce the flavors to the trade.

Brewery Ommegang and Duvel Moortgat have released a long-anticipated collaboration brew named Duvel Rustica. This beer is a Belgian-style Golden Ale with 8.5% ABV, and like Duvel Golden Ale, is brewed with fine pils malts and Styrian Golding hops from Slovenia. The collaboration captures the balance of classic Duvel Belgian Golden Ale and the rustic fruitiness that characterizes Ommegang.