Podcast

The Philosophy of Measuring ROI on Non-Recurring Marketing Investments

There is a desperate need for a shift away from the existing ‘business-vendor relationship’ that companies have with the creative industry. This episode is possibly one of our most controversial yet. We hinge the entire episode on the current status quo of the creative industry.

It is a reality that we acknowledged a while ago, which resulted in us building a full-stack, vertically integrated agency that has enabled us to restructure our partnerships with clients. Turning them into much more healthier, mutually beneficial interfaces that result in a partner-oriented outcome, rather than just vendor-oriented deliverables.