Fact: People can remember the content of 2500 pictures with over 90 percent accuracy 72 hours after looking at them for only 10 seconds. A year later participants had 63 percent recall of those same images. With traditional lecture format delivery, students only remember 10 percent of the material 72 hours later. – Crockett, 2010

Fact:It only takes about 1/4 second for the human brain to process and attach meaning to a symbol. By comparison, it takes us an average of 6 seconds to read 20-25 words.- Thorpe, S., Fize, D. & Marlot, C. (1996)