FAQ

How can I find out more about H&M?

You will find general information, production details and the H&M Code of Conduct here. If you are interested in financial information, please check under Investor Relations. From there, you will be able to download annual reports as well as the latest financial summaries. If you have further questions, please contact H&M’s press department in your specific country. You will find names and email addresses here.

How do I create a user profile at H&M?

You can easily create your own H&M account by creating a username and password to the site. We recommend that you use your email address as username, to make it easy to remember. If you don't have an email address you can create your own username. Please make sure that your password is at least 6 characters.

I forgot my password / username - can you help me?

If you forgot your password, just click the "Forgot password" link and we will send you an email with information on how to reset your password. A forgotten username can be retrieved directly via email.

How can H&M keep their prices so affordable?

We buy large quantities of the same garments direct from the supplier, with few middlemen, and sell the garments in our own stores. H&M has considerable experience of the textile industry and a great knowledge of which goods to buy from which markets. In addition, we have invested a lot in a fast and cost-efficient distribution system. H&M is also permeated by cost-consciousness at every level, allowing us to offer goods to our customers at the very best prices possible.

I responded to an email and/or online questionnaire to enter for a chance to win an H&M gift card. Is this an H&M initiative or is it fraudulent?

All H&M campaigns are promoted through our website. H&M cautions you to read the fine print and legal disclaimers when entering online contests. You will note in most situations that the promotion is in no way associated with our brand. If you have entered your mobile phone number in response to an email for a chance to win an H&M contest, are a current victim of such an action, or are receiving unwanted SMS text messages, please contact your phone provider and block the offending phone number.

Facebook and Instagram is offering me a gift card that supposedly is to be valid at H&M. Is this really true?

Unfortunately, a number of fake campaigns and H&M accounts are circulating on Facebook and Instagram giving away gift cards to our customers. We are aware of the problem and H&M is not the only company afflicted. We do not support these kinds of actions and we always report them to Instagram and Facebook to get them closed down as soon as possible and prevent them from spreading even further. We truly apologize for the inconvenience that these fake campaigns may cause our customers.You will find information about any future contests via our official Instagram (@hm), Facebook (facebook.com/hm), Twitter (twitter.com/hm) and Google+ (plus.google.com/+hm).