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Coors Light and University of Texas football Fanband digital pledge to “Drink Responsibly”.

The Fanband interactive wearable adds smart device value to merchandise for teams, sponsors and marketing campaigns using an NFC chip that also functions as the backbone of Apple Pay financial transactions. A simple tap to interact (Tap2Interact) with the wristband is taking the fan experience and driving engagement to the next level. Apple has recently opened the technology up and companies like the NBA and the Nike are using it on jerseys and apparel as is Digitize Your Brand (DYB), an interactive merchandise company. The Sports Techie community blog chatted with Rich Stein, CEO of DYB, after they activated the St...

NBA LEAGUE PASS Introduces New Way to Watch Basketball with NBA Mobile View.

NBA LEAGUE PASS Introduces New Way to Watch Basketball with NBA Mobile View.

NBA Mobile View is a brand new sports tech product that compliments subscribers of League Pass on mobile devices. Fans that subscribe enjoy access to out-of-market games and now the ability to zoom in on mobile phones and tablets throughout 2016-17. Real-time video streaming of live regular season games just got enhanced globally on smartphones and tablets by utilizing cameras and technology to optimize smaller screens enabling a tighter look and zoomed-in perspective of the basketball action...

NBA Digital Features Cleveland Cavaliers and LeBron James in First-Ever Live Sports Program Simulcast on Facebook.

LeBron James and the Cleveland Cavaliers are the first team to be featured on NBA Real Training Camp Facebook simulcast produced by NBA Digital. This first-ever live sports program streamed on the number one social media platform marks a milestone for the NBA as they continue to be on the forefront of digital content consumption and distribution across top social hubs. The Real Training Camp live, first-ever real-time video feed will be simulcast over the NBATV Facebook page, NBA TV and NBA.com. Turner Sports and the NBA PR departments shared this sports technology driven information with the Sports Techie community blog and I hope you all enjoy this cutting-edge opportun...

The league’s signature NBA Game Time app is now available for the Apple Watch app.

NBA Game Time App Designed For Apple Watch

The NBA Game Time App is now available for Apple Watch and iPhone users throughout the 2015 NBA Playoffs action. The optimized NBA Game Time App has league features, team apps and fan engagement tools specific for Apple Watch. The Sports Techie community blog released a Bleacher Report Team Stream Apple Watch App earlier today you can read about here, that coincided with the new Turner Sports and NBA Digital release of the free Game Time App for Apple Watch.

NBA Game Time App is co-managed by Turner Sports and the NBA as a part of NBA Digital.

NBA Game Time Apple Watch App
If you own or are thinking of buying an Apple Watch understand that apps are limited for n...

The 2015 NBA Playoffs begin this weekend and NBA Digital has it covered with extensive programming totaling more than 1,500 hours. NBA.com is prepared to deliver multiscreen content, customize hub pages for each playoff series and social media engagement for online fans. NBA TV is offering up to nine original programming games. Finally, NBA Mobile brings online fans all the real-time news, information and data about the teams, players and coaches via the NBA Game Time app. The Sports Techie community blog here based in Atlanta is excited to share this NBA sports ...

SportsBlog Debuts Pros March Madness Coverage

SportsBlogs announced their new “Pros Marching In Madness” hub made up of blogs written by professional athlete bloggers focused on created original social content about the one billion dollar NCAA March Madness Division I men’s basketball tournament. This innovative sports technology concept was launched to showcase current and former pro player’s real-time opinions, performance insights and breakdown of coaching strategies regarding all things Big Dance...

The sports technology related content unveiled today about NBA Digital, co-managed by Turner Sports and the NBA, and their ultimate coverage of the NBA All-Star 2015 events in New York City is a fan experience dream. It has been my privilege to develop new relationships with Turner Sports executives here in Georgia for the benefit of the Sports Techie community blog readers and followers. As a result, fans can find out more about the multimedia delivery across NBA TV, NBA.com and NBA Mobile tailored for TV and mobile devices including Sunday’s NBA All-Star Game simulcast on TNT and TBS for first time.

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