from the greek land

Inspiring design in an unexpected place. AB Vassilopoulos is one of the largest supermarket chains in Greece, and a member of the Delhaize Group. Red design consultants designed a range of 30 own label products, communicating the closeness between nature`s produce and the consumer. The Greek landscape, artistically photographed, along with Mediterranean nutritional values, inspired the development of the products` identity, and built a closer relationship with the consumer, promoting the tradition of healthy eating.

from the greek land

Inspiring design in an unexpected place. AB Vassilopoulos is one of the largest supermarket chains in Greece, and a member of the Delhaize Group. Red design consultants designed a range of 30 own label products, communicating the closeness between nature`s produce and the consumer. The Greek landscape, artistically photographed, along with Mediterranean nutritional values, inspired the development of the products` identity, and built a closer relationship with the consumer, promoting the tradition of healthy eating.