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Transcript of SWOT analysis of Advertisement industry

SWOT ANALYSIS OF ADVERTISING INDUSTRY IN INDIAAds appeared in the first newspaper “BENGAL GAZETTE” which was published in 1780Advertising on radio started in India in 1950's19th century - Many advertising agencies came into existence, B. Dattaram & Co. Mumbai, being the oldest existing agency of that time. The Association of Advertising Agencies of India (AAAI) was established in 1945 The Audit Bureau of Circulation(ABC) was started in 1948.

PRESENT STATUS IN INDIASTRENGTHSStrong distribution all over the worldHigh number of mergers and acquisitions for expansionCreativity High reputation for quality work to corporateBrand Name

WeaknessMarket share is limited due to many competitorsGeographic penetration is also limitedNot much is done by these agencies for the social welfare and advertising of social valuesPremium charged is highOpportunityOnline advertising New productNew TechnologyDecentralised decision making is helpful as local marketing needs vary from one region to anotherEntering in global marketsSuccessful and memorable advertisements increases the brand image THREATSIncreasing lawsuits due to sheer negligence in preparation of adsRecession may hit the industry as cut is primarily on marketing budget of corporateCut-throat competition offered by other players in the industryChanges in the tastes & preferences of clientsLack of creative minds and also too expensive in overall managementA quick sneak peek at the top ten advertising firms of India as of today.Ogilvy & Mather-Cadbury, Asian Paints and Fevicol.J Walter Thompson-Nestle, Cadbury, Bayer, Ford, Nokia and Unilever. Mudra Communication-Neutrogena, HBO, Philips, Reliance Net Connect, Big Bazaar.FCB Ulka Advertising Ltd-Tata Indicom, Whirlpool, Zee Cinema, Santoor, Sunfeast and Amul.McCann Erickson India Ltd.-“Thanda Matlab Coca Cola” Grey Worldwide (I) Pvt. Ltd.-Hero Honda, Maruti Suzuki,, Indian Oil, Ambuja Cement, UTV, P&G and Godrej.Leo Burnett India Pvt. Ltd-McDonald’s, Complan, Bajaj and HDFC.Contract Advertising India Ltd.-Asian Paints, Domino’s Pizza, Spice Jet and American Tourister.OPPORTUNITYCompetitors in IndiaHISTORY