When Nvidia said it didnít spend any cash on Crysis this might have even been partially true. It is a digital world so barely anyone sees any bills these days. Nvidia on the other hand did spend a lot of money on Crysis marketing.

Sources very close to the company have said that the company spent some 4 to 5 million dollars in marketing. They didnít give the money, they simply spent it for marketing, and I am sure that that makes a huge difference.