Important 2019 SEO Trends, You Need To Know

Everything you need to build, host and
manage a website is just that easy with the help of SEO and its correct way of
implementing.

Rising competition and technical advancements, both are contributing at its peak in the field of digital marketing.

In this day and age, its become very
crucial to have a look at the latest trends and tactics of SEO.

Marketers nowadays are putting various
advanced and new strategies into practice in order to defeat the competition.
Such marketers know how to over-smart their competitors with what strategies
and techniques.

Therefore it is very important to keep a
regular update on every drift of SEO.

The process is so well-educated in
terms of the creation of a web-page, easy to crawl and easy to categorize.
That’s how its upcoming new and advanced tactics also become part of your
helping hand.

SEO Trends of 2019

1. Audience and User Intent
Understanding

With the reference of some of the
digital marketing experts, learning about the audience intent will be more
significant ever in the year 2019.

The site will be rewarded by Google
when your site is making ease in the customer’s journey. Whether you are
well-optimized or highly ranked, the site should be in the hands of the
targeted and right section of the audience, otherwise business won’t grow.

The era has now started to stop
coordinating keyword phrases and to start ensuring that your content
all-inclusively answers the questions of your audience they ask via search.

2. Structured Data Markup

It is the key to unlock the success of
today’s scenario in the field of SEO. In the world where everything is becoming
AI (Artificial Intelligence) friendly, their structured data markup is helping
to move Google towards the AI world.

Whether your AI is good or not, if it
consumes more time to crawl the required information, it won’t grow the
business.

AI requires fast processing of content
and its attention to the desired target audience. And that’s what structured
data markup does.

3. Creation of Exceptional content

Search engines (like Google) focuses
on the content and analyze it on a quality basis.

The sites that come with exceptional
depth in quality content, they literally scored in rankings throughout the
year. It helps in defeating the other competitive sites.

Many experts expect to look forward to
the trend of Google rewarding sites that come up with the best in-depth
experiences of content continuing in 2019.

Do you answer the questions? Do you
make a sale? Do you manage a reputation with SEO help? Although you do all such
practices research is another important aspect for the same.

Research! It is the solution to the
problem that users often face and then come with something that is meant for
people. And you will always do better in your efforts.

The content should not only be limited
to answering the questions but it must be lingual enough to engage with the
audience.

4. Expertise, Authority, and
Trustworthiness

Expertise, authority, and
trustworthiness, also known as EAT is the helping hand that Google uses in its
Search Quality and Evaluating Measures.

It does it on the offline platform and
uses the people review to judge the quality of the content in comparison to
what is currently going on.

In other words, it uses it to help
people in analyzing and deciding what good pages should look like. So that it can be shaped in a way of good
results. High-quality pages in the searching standards are the ones it wants
the algorithm to push to the top.

Just like Google, Bing wants to reward
(Expertise, Authority, and Trust)

5. Investment in Technical SEO

With the latest tactics and advanced
strategies, websites continue to grow by adopting changes every year. Therefore
making SEO in the technical aspect is a major area of investment in 2019.

Some of the must focus areas on the
SEO side are-

1. Speed

Search engines prefer a loading of
sites very quickly and that’s how speed matters there. Sites will then finally
then become simpler, easy and faster.

2. JavaScript

Trends come and go, every year more
the websites you encounter, they will be more heavily JavaScript driven. It’s
very important in order for your website growth to habituate yourself with at
least a little JavaScript and its tools.

3. Progressive Web Apps (PWAs)

These are mobile-based applications
and are delivered through the web and by using its technologies like HTML, CSS,
and JavaScript. They perform functions even when the devices are offline.

In 2019, as a smart marketer, you
should start thinking about how your website could live on as a PWA in the
future. If you want your website a keepable experience for your users, such
platforms play a significant role.

6. On-page Optimization

This practice of optimizing particular
web pages in order to rank higher and get more relevant traffic in search
engines is another tactic in the era of SEO.

On-page optimization uses both HTML
source code and content in order to optimize a page. It will continue to play a
vital role in 2019.

Companies who are knocking the door of
success in this competitive era, on-page SEO optimization has tactics that lead
to incredible results.

Building links are still very
important while dealing with SEO, but on-page optimization is again very
important. On-page optimization is not a “set it and forget it” kind of
strategy, it is the biggest boom for the companies or marketers.

7. Voice Search

As we all know, how the strategy of
voice search has grabbed all the attention in 2018. And that’s how the companies are now
switching to voice optimization strategy.

Voice search is just a chunk of a
bigger move in the search journey of specific results to answers in order to
avoid the long search journey.

Voice optimization will probably gain
more attention and prominence in 2019. But where the voice might be an easy way
to answer the questions of the audience via search, there it is also not
exactly fulfilling the intent of the users.

Therefore, the marketers are now
looking for an authenticate voice optimization strategy that called me as the
game changer for the business and marketing.

8. Watch Machine Learning

Machine learning is about to detonate in
2019.

It is a subfield of artificial
intelligence (AI) concerned with algorithms that allow computers to learn. It
allows the users to go with a deep understanding of providing better results to
end up with the user’s satisfaction.

Although machine learning is not new,
it’s been from the last many years. But we must learn new skills and adapt to
how things are promptly changing with the rise and advancements of technology.

The aforementioned are some of the
tactics that are trending in 2019. One must know about these strategies or
techniques in order to jump on the ground of success defeating the competitors.

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