Thursday, 23 April 2015

Media solutions agencies in India are few and far in between. This makes
finding the best suited agency for you individual needs rather
difficult. Advertising is not an easy job, and it involves juggling many
variables to get the best possible fit for your brand and/or product.

Any
media agency in India will tell you that there are three main streams
of advertising: electronic, social, and print. A good advertising
campaign will include all three in various proportions so as to properly
spread the message of your brand. The stream which will appeal to most
number of users of the product should be given the most importance when.
For example, heavily branding a product used by senior citizens online
will be of no use. Similarly, putting newspaper ads and notices for a
product predominantly geared towards teenagers is again of no use.

The mix of different streams and optimal use comes with experience and
expertise. Choosing the right ad agency in India is as important in
today’s world to success as building a great product. It is no more the
case of “build it, and they will come.”

Tuesday, 21 April 2015

Creative ad agencies in India are well aware of the role that social and
electronic media play in today’s world. They are well poised to take
advantage of the opportunities that this form of media offers. And it
cannot be doubted that there are great advantages. Some of these are
higher reach, international exposure, easy spread etc. and all at a very
reasonable cost.

However, what some advertising agencies in
India fail to realize is that while social and electronic media are
technological equivalents, there is still one important form of
advertisement.And that is the print form of advertisement.

Printing
ad agencies in India make full use of this, the third form of
advertisement as well. These are used to cater to those people who do
not have a strong grasp on technology. For instance, senior citizens
will come under this category. Apart from these groups of people, print
media is also an eye catching way to appeal to regular readers of
newspapers and magazines.

Tuesday, 24 March 2015

In today’s world, recognition is the key to a successful business as it
is the first step towards building a relationship with your clients and
targeted audience which eventually leads to building your brand. With
the evolution of several new and improved methods, advertising plays an
integral role in bringing your business into the limelight amidst
cut-throat competition. The advertising and marketing scenario has
advanced extensively since the 90s and now you can find endless
advertising agencies in India offering a gamut of services. These
solutions include print media services, graphical designing and digital
media solutions. Therefore, it is extremely important to identify the
right media solution agency for your business. In order to evaluate an
agency known for its credibility and is perfect for your brand, you can
follow the following criteria:-

Categorical and Experiential ExpertiseToday,
in order to choose the right media agency in India, it is very
important to understand their abilities by studying how wide is the
service range offered by them. Secondly, it is important to know if they
have the right of expertise in handling your brand. It is also
essential for you to understand the kind of clients they have provided
this service to, ability to keep matters confidential and their
marketing strategy in order to select the right creative ad agency in
India

Creativity GaloreCreativity is the backbone of any
advertising campaign hence it is important to know how creative the
agency that you are hiring is. It is not necessarily important for the
advertising agency to have past experience in the industry you are from,
but it is important to know how creative they can get with your
campaign. Thus creativity is an essential factor to be kept in mind
while hiring a full service ad agency in India.

Advanced Technology In
today’s day and age, where there is more focus on digital media, it is
important to choose a firm that makes use of the latest digital
technology. Your campaign may ask for many technological aspects hence a
company must be equipped with all tools to fulfill your requirements.

Tuesday, 10 March 2015

Indian advertising and marketing has a substantially large market size
which has contributed in the extensive growth of creative ad agencies in
India. Clients prefer spending predominantly on print advertising
followed by television which has accelerated the revenue quotient of
this industry.

Be it the biggest annual sports events,
political campaigns or movie promotions, print media has become the most
sought after medium of marketing and advertising. Masterminds behind
creating magic on print are print ad agencies in India. Looking at the
growth aspects of print media, a recent report released has stated that
this medium will continue to dominate the market for the next few years
in India followed by other means of media advertising such as digital
media, Television, radio and social media sites.

Successful Print Media
Corporate
brands have been extensively hiring experienced brand agencies in India
who have been churning out successful print media campaign that have
appealed extensively to the masses. With the increase in number of
e-commerce websites and fmcg companies, the demand for print media has
increased thereby increasing the revenue generated by this medium. A
recent report released has stated that print media will continue to
remain the best advertising medium followed by television which is a
close second.

Radio Revenues
With the mushrooming of so
many radio stations recently, radio has shown a large amount of
improvement when compared to a few years back as it is been used by
creative ad agencies in India to form ad campaigns for companies and
political parties. These campaigns have an extremely large outreach as
radios are extensively used in every nook and corner of India.

Digital Media
Digital
media has shown improvement over the last 5 years and is the largest
medium apart from print media. It has seen spectacular growth thereby
contributing to a raise in its revenue.

Tuesday, 24 February 2015

When looking for a creative agency in India, it is important to
understand what you need before approaching a professional. Depending on
your range, market size and so on, the type of work you will need to
get done will be extremely different.

You might need market
research done, a small survey of sorts taken and so on. Every company
needs a highly personalized branding strategy. It is not a one size fits
all industry. A full service ad agency should be able to cater to all
your wants, tap into your market, and most importantly, have the
experience and contacts necessary to make the deal as smooth as
possible.

Rego Advertising has all this and more. A creative
advertising agency in Mumbai with decades of experience in the
advertising industry, it promises to be a one stop stop for all your
branding needs.

Rego understands that no two companies are the
same, and that each campaign must be tailor made to suit the personal
needs and wants. With both creative and media departments, we are
certainly suited to the task. A healthy portfolio that reflects the wide
variety of work that we have done in the past shows that we have what
it takes to be both versatile and efficient.

Our philosophy is
simple. Ideas that are mediocre will result in lackluster campaigns.
Ideas that are over the top and showy will simply not work. The best
ideas are those that are grounded in common sense with a liberal dose of
originality, and this is how we work. Our plans are like bicycles.
Simple, healthy, and the one reliable thing in this random and confusing
world.

Tuesday, 10 February 2015

A brand is the most important thing in business today. Making people
remember your brand is at the forefront of marketing thought, and it is
no wonder than large companies spend millions of dollars into branding.

What
is a brand? In essence, it is what your customer can expect from you.
It also shows how different you are from your competitors in the same
field.

Advertising agencies can help with branding in many ways,
and this is where they truly shine. Even though most people think of
television advertisements when they think of creative agencies, the work
that a branding agency does is far more.

They can help with
marketing, taglines, print media, and social media advertising and so
on. A good branding agency will ensure that your product stands out
amongst your competitors, delivers your core principle and establishes
buyer loyalty.

Traditionally, ad agencies in India have not
received a lot of recognition for their work. But this is slowly and
surely changing. With companies recognizing the need for a good brand,
advertising agencies in India are getting more and more work, and their
worth is finally being recognized. This is an encouraging trend, and is
sure to continue.

There are plenty of advertising and print media
agencies in India that you can choose from. It is important to ensure
that the agency you choose has the necessary reach and publicity skills
for your product. Also make sure that they can tap into the market
you’re looking for. A good rule of thumb is to check their previous
clients. If they did good work for someone in a similar niche as
yourself, they can probably do good work for you as well.

Wednesday, 28 January 2015

As a business owner, your prime focus is on boosting the growth of your
business, expanding your consumer base and making more profits. Most
businesses rely on advertising and PR support for promotion of their
products and creating more awareness among their target audience.
Advertising, as most people understand, is the visual or electronic
promotional material that aims at promoting a product or business.
However, advertising has taken on a completely new form today. Till a
few years ago, the objective of an advertisement was only to promote a
product and enhance sales.

Today, advertisements serve as a
medium for the company to engage with its target audience or customer
base. There are several ways in which a company may advertise itself –
through traditional media such as newspapers or electronic channels or
through the new-age media such as social networking sites or popular
search engines etc. Another major form of advertising that has taken on a
more aggressive form is outdoor advertising.

Outdoor
advertising has become an integral part of any company’s advertisement
plan today. This form of advertising reaches out to the target audience
of a brand when they are out of their homes, away from the television or
internet. You will see large hoarding and flexes placed in strategic
locations in the city so that they catch the attention of the right
audience. The advantage of outdoor advertising is that it allows place
for a lot of creativity and imagination.

Wednesday, 14 January 2015

There was a time when most people changed the channel on their
television when an advertisement popped up in the middle of a program
they were watching. Earlier most advertisements looked the same and had a
matter-of-fact approach, which would seem boring after watching them a
couple of times. Today, however, the approach and appearance of
advertisements has changed completely with media solution agencies in
India adopting new and innovative methods of advertisements.

Besides
promoting a brand or product, they are also touching upon social issues
and have become an effective medium of spreading social messages. So far
most of us knew that advertisements were created to boost the sales of a
product and enhance the business of a company.

Here’s a look
how these advertisements play a beneficial role for the society at
large. Surprised? Don’t be. Read on to learn how advertisements benefit
you in a very inconspicuous way.

1. Better Standards of LivingHowever
you may hate the advertisements that pop up in between your favourite
television show, they are instrumental in informing you of the several
products that can make your lifestyle easier and better.

2. Creates employment opportunitiesToday
advertisements have become one of the most essential tools for
marketing and this has led to several companies to engage in
advertising. In turn, the advertisement industry has grown quite large
and offers direct and indirect employment opportunities to several
individuals all across the globe.

Friday, 19 December 2014

Outdoor advertising in India has directly and indirectly become an
inevitable part of all our lives. Whether we notice them or not, they
are everywhere. Our cities are covered with huge billboards or banners
hanging down from the shopping mall next door. Out door advertising
comes at a higher price but it has the capability to reach people who
have either no access to the media or are too busy to access the media.
As a business owner, if you want to reach out to each and every person
out there, outdoor advertising is a good choice. There are plenty of
outdoor advertising agencies in India. If you are looking for an
education fair or a housing fair, just take a peek around you when you
are at the signal.

Some businesses plan their own advertising
campaigns, how to start, where to start, target audience etc. For those
business owners who want to completely outsource their advertising
campaign have the option of full service ad agencies. These agencies
will handle everything, from planning and creating ads to producing your
ads. They also perform market research and selecting media. Now some of
them offer additional services like, public relations and website
designing, market planning, interactive marketing etc. So, one can just
sit back and enjoy your morning cup of coffee while your sales are at
their peak.

Advertising agencies in India have a number of
options for different types of businesses and business owners. One can
choose from a variety of services and a variety of ad agencies that will
cater to one's needs. There is no shortage of choices giving us
flexibility on how we chose to promote your business.

Tuesday, 9 December 2014

Technology is obsolete. With the rise in the number of different
products in our market, we need to stay informed so we can make the
right choices. Let us not single out electronics but lets take an
example, we do not just buy a smartphone without checking its
specifications, and we select the one which suits to our needs the best.
Now, information about a particular product is to be given to the
consumers by default. But the main thing we are forgetting about is, how
did we even get to know about that phone? This is where advertising
agencies step in.

To promote any type of business, you need to
reach out to the maximum number of people possible. Some of us do it on
our own, while others seek help from the professionals.

With the
incredible graphics that the consumers are exposed to in the television
or games, as a business personnel, one cannot stay behind. To impress
the potential customer is to catch their attention, which is done
through vivid and creative advertisements, you just can’t take your eyes
off.

The advertising agencies in Mumbai go hand in hand with the media
agencies. Being a home for most of the bollywood celebrities, these ad
agencies are never short of casting them in their ads. Start struck
indians are easily moved when they they see their favourite actressess
and actors on the television. They would care less about the product,
but they might buy it, just because Katrina Kaif was holding it.

Saturday, 29 November 2014

The workings of an advertising agency are somewhat foggy and unclear
to the masses. Most people believe that ad agencies handle only one form
of media- television, radio or print. However, in actuality, a full
service ad agency caters to every need of a brand, right from connecting
with the masses to delivering what they want through different
promotional channels. There are several spheres in which a good
advertising agency India functions. Some of the major domains tapped by
these agencies have been discussed below:

Print media- The range of print media includes magazines, brochures,
newspapers, chronicles, weeklies and supplements too. A full service ad
agency tailors campaigns which are highly impactful yet subtle through
the use of catchphrases, taglines and imagery.

Outdoor Advertising- The advertisements you see displayed on billboards,
hoardings and LED display are clubbed in this category. Outdoor
advertising India uses infographics or images with little text in them
so that people on the streets take notice and start taking a liking to
the brand.

Television Advertisements: A short clip of 20 to 30 seconds airs in the
break between segments and this serves to inform people about the latest
offerings from a particular brand. Brands often introduce new product
lines and innovations to the existing ones through this medium.

Internet Advertisements: A recent phenomenon in the Indian ad scene, it
is growing rapidly thanks to the widening base of internet users. An
advertising agency India creates podcasts, video blogs and blog posts
for attracting consumers to their brands.

Friday, 28 November 2014

The importance of brand marketing cannot be denied. An electronics
giant like Samsung, which is known throughout the world and respected,
spends around $1 billion on advertising every year to stay ahead of the
competition. With so many options being made available to consumers,
getting yourself noticed can be difficult. An advertising agency in
Mumbai also handles your social media network profile by trying to boost
"likes" on your Facebook page and getting "followers" for you on
Twitter. To observe the effectiveness of the promotional campaigns on
social media sites, a decent creative ad agency in Mumbai also uses
analytics tools. Using these tools, any media agency in Mumbai can also
predict the popularity of your brand in the coming future along with the
likely campaigns that would boost its popularity manifold.

A seasoned advertising agency in Mumbai makes use of minimal possible
resources to give you maximum exposure for your brand. No wonder then,
that companies nowadays hire ad agencies for building their brand's
value.

Companies earmark almost 30 percent of their total capital outlay for
operations for advertising. An advertising agency in Mumbai draws
inspiration from the smallest of things to come up with a unique
campaign for you. Think of the Titan or Cadbury ads- they have instant
recall value which has given them a band of loyal followers. For any
brand to survive in the market, the help of a creative ad agency in
Mumbai is required.

A good media agency in Mumbai has a battalion of creative
professionals who dabble in newspaper, radio, billboards, television and
other sources of mass media. They come up with crisp campaigns within
30 seconds and these are highly impactful upon the masses. The impact
may be created through a catchphrase or visual (in case of print media
or television). They interact with clients extensively to understand the
kind of image an owner wants to project for his or her brand.
Accordingly, the team of copywriters and consultants come up with
suitable ideas and motifs for the same.

Saturday, 18 October 2014

Any creative advertising agency requires a proper brief to actually
keep on track of the objectives and branding goals of the client.

Any
brand agency requires a solid brief to function properly and this is
one of the most crucial aspects towards the eventual success of any
project. A written guideline should be clear and concise enough to give
the creative team proper insights about the client's branding objectives
and the entire purposes of the campaign as a whole. The creative brief
has to be designed in a proper manner, covering all the stages of the
project from the initiation of the concept to completion. The creative
brief should contain brand strategy, execution details, client goals and
the desired target audience.

The account executive usually prepares the desired creative brief post
meetings with the client. A seasoned advertising and marketing agency
usually prepares a specialized system where in-house job tickets are
generated during entry. Creative briefs also make sure that requisite
team members are allocated to suitable jobs and also possess contact
details of clients, deadline information, budgetary information, project
based execution stages and other important dates. This is very crucial
for appropriate project planning.

Friday, 17 October 2014

Making a pitch is an art and advertising agencies have to master the same if they want to get more clients and big business.
Advertising
pitches are constituted of the basic proposals of any creative
advertising agency with regard to marketing and promoting services and
products. This usually contains campaign objectives and also puts up a
forecasted picture of the expected results. These pitches are asked for
by clients for choosing the best agency for their brand.

The pitch
should put forth the agency's solutions for making use of the client's
budget in an effective manner for the best possible results. Agencies
should arrange for meetings on a regular basis with brands that are
looking for campaigns for their products.

A pitch should contain a profile of the target market for the brand
campaign along with other market research information that may be
necessary. The product preferences of target customers can also be
detailed during the pitch in addition to demonstrating the uniqueness of
the creative campaign proposed and the ways and means by which the
client products will be differentiated from competitors.

The creative
proposals for the campaign should be outlined by the creative agency
during a pitch. The creative team should provide a glimpse of the
innovative campaign that they are looking at for the client.

Monday, 15 September 2014

An Indian advertising agency is a worthwhile investment if you want to
showcase your brand and make it stand out from the competition. However,
it is imperative that you choose the most suitable ad agencies in
Mumbai for your needs. Every reputed company or brand spends a huge
amount of money on advertising and you should thus make sure that your
time and investment is being utilized in a proper manner. Here are some
tips for choosing the very best advertising agencies in Mumbai.

A
good brand advertising agency always works as a partner and not a mere
vendor. This is something that you should definitely check out before
making your decision. The agency should be on the same page with regard
to your company goals, objectives and aims. Many advertising companies
often show some initial interest and drift away later. This is
vendor-like behavior and does not work for this sector.

A good campaign necessitates a partner-like approach on part of the
agency along with proper emotional and professional attachments and
symbiosis. The right agency will definitely express interest in learning
more about your company and its objectives. The agency should also be
providing recommendations on positioning the project and brand based on
their knowledge of your organization as a whole. This will put the
entire thing into perspective and give you an overall strategy instead
of short-term, narrowly focused campaigns.

Friday, 12 September 2014

Working with any Ad Agency India can be a potential nightmare if you are
not careful enough. You should always keep in mind some essential
things to make a success of your advertising campaign. Any media agency
in India may promise you the moon when it comes to getting the best
possible marketing and promotional results but you need to be really
careful here. You should make sure that you have an all encompassing
branding solution for your company. Jumping from one vendor to another
is an excruciating process and will only eat into your time and mental
reserves.

You should always focus on finding the right agency for protecting and
showcasing your brand identity. Always go for agencies who can give you a
comprehensively tailored package for all your needs. There are always
specialist vendors for different areas of operation but sometimes, it is
much more viable and cost effective if you have a sole agency partner
catering to all your needs. The best possible agency in this case should
provide services like in-house media buying and planning, web
designing, market research, printing solutions and even public
relations. The agency in question should have its own design studios in India which will save you a lot of headaches for sure!

Thursday, 21 August 2014

Creative Ad Agency in India are equipped enough to handle the marketing
of various agencies on various media such as television, radio, social
networking websites and print media. From writing a caption for your
product to coming up with unique advertisement concepts that would bring
in instant brand recognition for your product, everything is handled by
advertising agency in India.

These companies come up with 30 second
videos for airing on television and various channels on YouTube. Ten
second advertisements for radio show slots are also prepared by these
companies.

Brand Agency in India also takes care of promoting your brand
on social media websites such as Facebook and Twitter by starting
various campaigns on it that showcase the attractive offers of your
company. They can also spearhead campaigns where the number of likes on
your Facebook page increase and some of them are converted to sales.

Moreover, they also take into account email marketing and release of
article content. After releasing a particular ad campaign, they analyse
the success of it by measuring the traffic on your website or Facebook
page.

Tuesday, 5 August 2014

There are several advertising agency in Mumbai that handle the promotion
of one’s products in order to build a customer base. These agencies
handle slogans, press releases, video campaigns, voice campaigns, social
media campaigns and much more. They come up with innovative concepts
which signify what your products stand for and help to create instant
brand recognition for them.

Full service ad agency has a team dedicated
to different kinds of tasks such as email marketing, creating ads for
television and YouTube commercials and even a team for coming up with
unique radio advertisements. Representatives of the ad agency would sit
with representatives of a company and take their inputs about their own
product.

Based on client inputs, the creative ad agency comes up
concepts and ideas that would showcase the product base and appeal to a
wide number of people. Not only are these ideas targeted for television
viewers and radio listeners, but also for word of mouth publicity.

In
today’s time, a lot depends on word of mouth publicity and more number
of people subscribe to a product based on word of mouth rather than
being bombarded with information on various platforms.