M&M's Forms Partnership with X-Men: Apocalypse

X-Men made chocolatey.

The CG-animated M&M's characters are about to become a little more super-powered.

Mars Chocolate has agreed to a cross-promotional sponsorship with 20th Century Fox to help with the marketing efforts for next year's X-Men: Apocalypse.

The deal will include retail displays and special packaging markings, TV and cinema commercials, and social media posts featuring the M&M's characters mixed with elements of the X-Men.

The film centers on the eponymous character Apocalypse, an all-powerful mutant who awakens after a centuries-long rest and vows to start a new world order. Along the way, he amasses an army of mutants to aid him in world domination, including a disillusioned Magneto.

Directed by Bryan Singer, X-Men: Apocalypse stars Jennifer Lawrence, Michael Fassbender, Rose Byrne, Nicholas Hoult, and James McAvoy, among others. It will debut in theaters on May 27, 2016.