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Description

The purpose of each class is to provide business owners with the tools needed to catapult their business towards success.

Course Descriptions

How to Pitch the Media ​is a fun interactive course where you'll learn how to identify your message, determine your target audience, and ways to locate media contacts to successfully secure media coverage for your brand.

Course Objectives

While participating in this course, participants will learn how to:

1. Identify your message

2. Determine your target audience

3. Locate media contacts

How to Write a Press Release ​is a fun interactive course where you'll learn how to effectively write a newsworthy press release that will successfully secure media coverage for your brand.

Course Objectives

While participating in this course, participants will learn how to:

1. Develop an eye catching headline/ subtitle

2. Develop a professional press release

3. Identify common press release errors

4. Locate alternative sites for press release distribution

Rationale

There are billions of brands in the world, all vying for the public’s attention and business. As such, it can be difficult to get your voice heard, especially if you’re a new, small brand trying to compete against the more established large corporations. While participating in this fun interactive course, you'll learn how to identify your message, determine your target audience, and ways to locate media contacts.

Materials and items provided:​ Workbook, pens, and coffee provided for each paid attendee.

About the Instructor:

As CEO of A Brand Called U, Rachel has cultivated her passion for public relations and brand management into a multifaceted business that operates successfully in highly competitive arenas such as sports, lifestyle management, tech and non-profit.

Rachel's clients have been featured in outlets such as Forbes, Essence, Black Enterprise, CNN, Crain's Business, Inc. Magazine, Mix Mag, and more. Her previous projects have included traveling the globe managing book tours, awards shows, and spearheading the very first House Music Art Gallery and Mobile Museum in Glasgow, Scotland.

With a passion for serving the community, Rachel is an avid volunteer for a number of organizations and serves on the executive leadership boards for HYP Habitat for Humanity Austin as Communication Co-Chair and also as Community Impact Co-Chair for the Austin Black Googlers Network.

Rachel holds a Masters degree in Marketing and as an advocate for continued education, she enjoys teaching small business owners the power of do-it-yourself public relations and motivating budding entrepreneurs to achieve success.

Recently named Austin Monthly 2016 Entreprenuer of the Year.

FAQs

What are my transportation/parking options for getting to and from the event?

Free street parking is available as well as limited parking spaces in the Seven Flag parking lot.

How can I contact the organizer with any questions?

For additional questions, please email info@abcupr.com

What's the refund policy?

There will be no refunds provided for this class. If you are unable to attend, you may email info@abcupr.com to ask that your credit be used for a future course.