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Celebrity news reports that MADONNA has recreated her “Sex” book cover for the new ad for her new fragrance, “Truth or Dare: Naked.”

Madonna will be launching a similarly-titled new fragrance for women called “Truth or Dare by Madonna Naked” (seriously) in December and naturally, the 54-year-old pop star stripped naked for its new campaign ad.

And if you thought it looked awfully familiar, you weren’t mistaken.

The black-and-white fragrance ad, which features the Queen of Pop completely topless and posing provocatively with her arm over her head, was inspired by her racy coffee table book, “Sex,” from 20 years ago… just without the panties and nipple pasties.