It’s a fact that most people have no idea how much our minds’ play the same tape.

We may even justify our worry or preoccupations, believing we have to think/obsess otherwise things will go south, or we’ll loose control, or the worse might happen, or we might get caught off guard, blah blah blah.

It’s an addiction with no reward.

And it’s only when we break free from repetitive thoughts that creativity can emerge.

Whenever my mind does that weird thing where it starts on whatever obsession that picks away at one of my fears or insecurities, I pause and notice it. I might even say to myself “wow, that’s interesting, my mind is doing that thing again” then I say, very deliberately, maybe even aloud: “NOTICE AND LET GO”

I bring awareness to my mind pattern, acknowledge I’ve become “unconscious” (as in, my mind totally went off on one without me realising), then I let it go.

It might happen several times a day, but it doesn’t last long. I don’t go into mind spirals where my thoughts take over to such effect that I start living in the past or future instead of the present.

I’m sharing this not only has it helped free my mind and allowed me to be present in the cliche moment (which-actually-isn’t-really-cliche-at-all but quite rare) but because it’s common.

It’s the modern human condition… where our minds have taken over stillness.

But where there’s stillness, there’s creativity. And that’s always the best place to grow our business.

So y’know: notice and let that shit go.

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