IAB Digital Ad Ops Conference

On the 15th October IAB Australia introduced the first ever Digital Ad Ops Conference dedicated to the increasing number of professionals working in the important role of Ad Operations. Campaign Managers, Traffickers, Heads of Operations etc got a unique chance to learn about the latest trends in digital and specifically within Ad Ops.

The agenda was designed by the IAB Ad Ops Working Group following the feedback from a recent survey amongst ad ops teams and we covered topics such as Global Digital Trends, Ad Ops Strategies to Drive Revenue, Workflow & Best Practice, Audience Measurement Trends and Programmatic. Our expert panel discussed the Career Progression Opportunities within Ad Ops and shared some of their success stories from working in the industry.

The conference was closed by short celeration ceremony awarding those professionals that have recently passed their Digital A Operations Certificaction.