Pentax USA has just announced a price reduction on the Pentax K-5 semi-professional digital SLR camera. The MSRP of the K-5 has dropped $100 to $1499.95 (body only) and to $1,649.95 (for the K-5 lens kit with DA 18-55 WR lens). In addition to this (permanent) price reduction, from now until 30th November, a $300 instant rebate is in effect on any qualifying purchase of either kit configuration.

GOLDEN, Colo.—(BUSINESS WIRE)—PENTAX Imaging Company has announced a price reduction on the PENTAX K-5 Digital SLR. Effective today, the price of the K-5 has dropped $100.00 USD to $1499.95 USD (body only) and to $1,649.95 USD (for the K-5 lens kit w DA 18-55 WR lens). In addition, from now until November 30, 2011, a $300.00 instant rebate is in effect on any qualifying purchase of either kit configuration. The combined savings brings the K-5 to $1199.95* (body only) and $1,349.95* (for K-5 lens kit w DA 18-55 WR lens).

* While the price reduction is permanent, the instant rebate is valid only for a limited time for purchases made on either K-5 camera configuration from now until November 30, 2011.

PENTAX INSTANT REBATE PROGRAMS offer several consumer advantages, including no need to submit or track claims or wait several weeks for a rebate check. More information about the program, the products and where to buy is available at: http://www.pentaximaging.com/slr/K-5/.

On July 1, 2011, Hoya announced an agreement to transfer the PENTAX Imaging Systems business to RICOH Corporation. The effective date of the sale is set for October 1, 2011. Additional details may be found here: http://www.pentaximaging.com/news.