While some Fortune 500 companies have taken the plunge into social media, studies continue to tell us that the leadership of many large corporations remains resistant to substantially opening their companies up on social networks, either for internal or external use. Are new media professionals deluded to believe that the evidence of social media’s pervasiveness will push the C-Suite into the world of interactive markets and transparent customer relationships, risks and all?

The panel will discuss the reality of the situation – the reports and statistics that tell us that the information revolution has yet to touch many C-Suites, the underlying reasons, and how much of it is due to the habits of leaders themselves. Are corporations hamstrung by the fact that many CEOs have not used social media themselves, just as a few decades ago few executives knew how to type? Join us as we ask:

Which corporations’ C-suiters get it?

What is the future for enterprises that refuse to reinvent themselves?

Is there a case to be made that social media is just an option?

Can social media work at the lower levels of an organization without C-level buy-in?