How to target marketing campaigns that resonate with real people

What to expect

Unreliable targeting can end a conversation from the beginning, so don't let it. The first step in building any sustainable structure is to ensure a proper foundation. Think of your database as this foundation so it's crucial to get this right straight away.

Don't miss out on this webinar from Oracle Marketing Cloud and find out how to harness your database to support effective segmentation and targeting.

Join Rob Heerdegen, of OMC to discover how to:

Create persona-driven communications that power customer engagement

Build and implement marketing campaigns that resonate with real people