Flower Protea and successful business in Cape Town

PROTEA AND BUSINESS IN SOUTH AFRICA

It was a beautifully sunny day in Cape Town. That is, it was like most days in Cape Town. Sem Liberson (or Mister Sem Liberson) had already gone for his morning jog and was now sipping coffee and sitting peacefully in contemplation. Today, he would be entertaining potential future partners from his native Ukraine and meeting them would be most profitable.

By tradition, Sem met with his partners in his garden. This was for the very good reason that his business was based here; Sem was in the business of selling flowers.

The time came for him to meet his guests. He was relaxed and extremely eager to make a good impression on them. Smiling like a Cheshire cat, Sem knew very well that an exclusive holiday in Cape Town was simply unforgettable and a great opportunity to delight his partners. “Come in my friends, take a good look round, feast your eyes on these beauties! I have so many delights to show you in my garden!”

The countless flowers, bordered with fresh lawns and pathways, occupied no less than a hectare. Flowers were everywhere - flanked by splendid colonnades and balustrades; vivid turrets proudly pointed towards the heavens, and the splendid flowers were amazing sights to behold with their blazing colours, unusual shapes and dense, drunken aromas.

“Here is my secret: the protea” - Sem walked them over to an unusual looking plant. Inside several of the heads, there were what appeared to be gigantic sunflowers, live bottle brushes, sharp thistles or luscious asparagus.

Strangely enough, not one of the flowers protea was the same, but the colours that emanated were amazing!

Sem lovingly touched the leathery, silvery-rose coloured petals of the regal protea and with excited animation said to his guests:

“The protea, my friends, is a symbol of our collaboration. Of course, there are other flowers that are also worth importing to our land, however, I must bring your attention to these, to PROTEA, in particular. Flower Protea is the national symbol of the Republic of South Africa; the others are also important though. Look at these flowers” - the guests looked round, intently focussing their attention on the rich forms and inhaling the deep-scented aromas. “These flowers Protea are beautifully imported from the land where tulips grow!; incidentally, Protea can also be used as dried flowers. But these South African flowers Protea are so unusual you may say. Well of course they are, but this is the advantage of them! And, my dear friends, they are even more abundant in our land!”

I expect you have already begun to get bored with the common rose or camomile. Exotic flowers can be given to anyone. They make wonderfully unusual presents which will stick in anyone's memory; these flowers are enough to win over even the most sophisticated and prim connoisseurs in an instant. But why am I telling you this? The flowers Protea speak for themselves!”

At that, the wonderful proteas, full of honey sweetness and aroma, jingled against the intense colours of the sunset and the blazing sunshine that warmed all Africa.