It took about 3 email exchanges for me to actually understand what I’m looking at. Besides a gorgeous Hublot piece, The I received this email that reads “Just FYI the green you see on the dial markers is grass from the Old Trafford soccer stadium of Manchester United.”

Oh. Wait, whaa? Ok now she’s got my attention and I hope I got yours as well. Of course, it’s the Hublot King Power Red Devil Watch for Manchester United (read more)

“When you are sitting half way around the world watching events like this unfold on a television screen, you cannot imagine the suffering, but you can try and help. It is impossible for us to stop events like this happening but we owe it to our friends in Japan to help where ever and in whatever way that we can. That is why we cannot simply stop now. We must continue to help and send a very clear message to the people suffering from the fall out of the tsunami. We are here and we will not give up on you.”says Jean Claude Biver.

In support of the “Kids Earth Fund” in Japan, Hublot begins an online auction for a unique Hublot Manchester United “King Power Red Devil” engraved 000/500.

Auction registration at http://www.hublot.com/liveauction, in now active

All funds from the sale of this timepiece will go to the “Kids Earth Fund” directly benefiting the children suffering from the catastrophy in Japan.

Obligatory auctioneer pre-registration period until June 22nd 02:00 pm GMT under Hublot website, before any live bid

Live auction will begin on June 23rd 02:00 pm GMT (the higher bid will win)