Hooters seeks lift with new uniforms, food

'Breastaraunt' chain tries to turn around sagging sales

10:23 PM,
Apr. 28, 2013

Servers at Hooters in Melbourne. Pushed by new competitors and a multiyear same-store-sales decline that only recently began to improve, the chain that invented the $2 billion ?breastaurant? category is desperate to re-create itself as something other than a fading relic of the 1980s. Which may explain why Hooters is about to do the unthinkable: It?s going to mess with its iconic uniforms ? and let its social-media-adoring public have a say in the new duds.