Hyundai Lens of Loyalty

In the summer of 2013, Hyundai challenged 25 football schools to submit an idea for a five-minute film documenting their school's loyalty. Our submission was one of seven selected to receive funding for production.

We asked Cougar Nation for submissions and they responded. After receiving over 30 submissions, we selected three lucky fans to highlight in our film. We flew in fans from Hawaii & Spain to witness a game in person. For fans who couldn't get Visas in time to come, we traveled to South Africa with gifts, bringing BYU Football to them.

Our film had over 50,000 views at the time of its removal from Hyundai's YouTube page, taking first place in the competition.