Love(Passion熱忱),Dirty(hands-on),Courage(decisiveness based on insights堅持執行遠見之勇氣),responsive to change of customers' behavior (Innovation回應顧客來自環境科技改變之新需求) and more are what it takes to win.Starbucks 創始人談經營,本訪談提供很多深思的經營之道,雖然是來自大企業家,且會不斷被廣告影片打斷, 仍很值得中小企業主觀看學習 (經營家企管顧問公司)