Read all about it - You can't afford to be without this twice-weekly newsletter - sign up today to get your breaking streaming and digital media news!

Occasional announcements sent by Streaming Media, or on behalf of our advertising partners, on what we feel are important offers, developments, publications, and events in the streaming/online video industry.

Live Network Streaming Debuts this Weekend at Farmers Insurance Open

CBS’s coverage signals start of full live streaming for rest of 2013 PGA TOUR season.

PONTE VEDRA BEACH, Fla(1/22/2013) -

This week signals a landmark moment for expanded PGA TOUR coverage as network telecasts will be fully available online for the first time through live streaming, beginning with CBS Sports’ weekend coverage of the Farmers Insurance Open.

All 18 of CBS Sports’ FedExCup telecasts will be streamed live. Visitors to PGATOUR.com andCBSSports.com will be directed to a co-branded video player to watch live streaming of CBS Sports’ third-round telecast on Saturday (3-6 p.m. ET) and fourth-round telecast on Sunday (3-6:30 p.m. ET). The live streaming this weekend also will be available on PGA TOUR platforms as well as CBS Sports and CBS SportCaster applications for the iPhone, Android and iPad. CBS also will have a mobile web-based player available at m.cbssports.com.

All Golf Channel, through TV Everywhere availability, and NBC telecasts also will be streamed throughout the 2013 season, with Golf Channel available to multichannel video subscribers, and NBC’s weekend coverage of 12 FedExCup tournaments fully available beginning with next week’s Waste Management Phoenix Open. Golf Channel is televising the early rounds for all 30 FedExCup tournaments on NBC and CBS, as well as all four rounds for six tournaments.

“This is a significant milestone in the PGA TOUR’s digital history,” said PGA TOUR Commissioner Tim Finchem. “We are excited to work with CBS Sports to bring live PGA TOUR action online, and look forward to continuing our efforts with CBS, NBC and Golf Channel to develop ways golf fans can access live coverage of the PGA TOUR from wherever they are.”

Golf Channel’s telecasts of the Farmers Insurance Open’s first two rounds and early weekend coverage will be streamed live in conjunction with NBC Sports Live Extra, accessible to Comcast subscribers on a co-branded video player via PGATOUR.com and GolfChannel.com, as well as on iPhone, Android and iPad through NBC Sports Live Extra and Golf Live Extra apps. Live streaming was available to Comcast subscribers during Golf Channel’s four-round coverage of the Sony Open in Hawaii and last week’s Humana Challenge in partnership with the Clinton Foundation. Availability of live streaming during Golf Channel telecasts of PGA TOUR tournaments will expand to additional satellite, cable and telco providers throughout the season.

PGATOUR.com is the world’s largest and most popular golf website and the streaming will be available to all U.S. internet users. PGATOUR.com averaged approximately 6 million unique users in 2012, a growth rate of 27 percent over the previous year. PGA TOUR mobile platforms experienced 100 percent growth in 2012 with more than 2 million users a month.