Friday, May 8, 2020

Sweetgreen’s Invitation to Dinner

Grocerant niche Ready-2-Eat and Heat-N-Eat
fresh food that is ‘better-4-you’ continues to be the halo of goodness driving
customer adoption and migration from food channel to food channel and from
brand to brand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Evolving a restaurant with relevance is difficult
today, sweetgreen, the ‘better-4-you’
seasonal restaurant focused on warm bowls is doing just that according to Johnson.
With the launch of it Plates menu, offering consumers access to more healthy,
sustainable, and plant-forward meal options that yells ‘Dinners Ready’
according to Johnson.

Focused on mix & match meal bunding
sweetgreen has a total of nine offerings, including the ilk of Hot Honey
Chicken and Shroomy Asada, and sides like Spicy Pesto Sweet Potatoes and
Cauliflower Rice + Beans, sweetgreen aims to reimagine the traditional dinner
experience while maintaining the same craveability and convenience that guests
have come to love.

Each of the new offerings feature proteins;
the ilk of chicken thighs and tofu steaks—flavored with fresh herbs, paired
with vegetables and an abundance of whole grains and beans for a hearty and
healthy meal. Originally slated to roll out in 2021, sweetgreen sped up
development of the Plates menu to cater to requests for more warm, satisfying
options as families are spending more time around the dinner table.

Nicolas Jammet, cofounder and chief concept
officer of sweetgreen stated, “We’re continuing to look for ways to evolve our
offerings as the needs of our guests change due to the impact of COVID-19,” …
“With Plates, our goal is to help create meaningful connections and
good-for-you dining experiences during times where it may seem hard to do so.
We hope these new items invoke the warm, comforting feeling of home-cooked
food, paired with quality ingredients and rich flavors that are unique to
sweetgreen.”

Extending the halo of ‘better-4-you’ Plates
will be served in PFAS-free packaging with square plating to look and feel like
a traditional dinner plate. Unlike sweetgreen’s salads and warm bowls,
individual components are placed next to one another instead of mixed together
in a bowl with dressings or sauces already added. How are you evolving?Can you answer the question, What’s for
Dinner?

Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how our Grocerant Guru® can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of
the following links: Facebook,LinkedIn, or Twitter