The Photographer's MBA

Every professional photographer I know says the same thing about their education: they wish they'd learned more about business. Instead of creative tips and photographic techniques, the nuts and bolts of running a business is often what professional photographers talk about when they get together. To that end comes The Photographer's MBA, a new book written by a working photographer that tells you everything you need to know about the business side of the photography business. It's about "the other 90% of the job," everything from incorporating and business plans to branding, pricing and social media strategies. Written by super-successful wedding and family portrait photographer Sal Cincotta, it's a must-read for anyone interested in going into business for themselves. Read more, and order online, from the Peachpit Press online store.