MyCustomCoupon, a mobile app with roots in Howard County that tailors discounts to customers based on their needs, is expanding to Baltimore and Towson.

Created by Ellicott City residents Ashish and Beena Bakshi, MyCustomCoupon allows users to request deals on specific items or services — such as six cheese pizzas or a pedicure — and nearby businesses that offer the item can provide personalized discounts directly to users. The app launched two years ago and is now being offered by about 350 merchants in Howard County, Baltimore and Towson.

“You will get a deal based on your exact request,” Ashish Bakshi said.

A large portion of vendors using MyCustomCoupon are restaurants and bars, and a number of grocery and liquor stores are on board, too. In addition to bars and restaurants, the app offers deals from salons, gyms, car mechanics, boutiques and spas.