Month: September 2017

Throughout history, technology has led to numerous transformations in the buying and selling process. Prior to the Industrial Revolution, manufacturing was typically a cottage industry; rural families would produce goods in their homes or a small shop with hand tools...

Big data, mobile, the Internet of Things, cloud computing and other innovative technologies have given companies more ways to connect with their customers than ever before. Businesses looking to maintain or grow their market share have embraced the concept of...

Digital transformation offers many new opportunities for companies to expand their reach, engage with their customers and streamline their business processes. However, a digital transformation is not without challenges. Business goals must be interwoven with...

In recent years, marketers have discovered the benefits of providing compelling experiences to engage customers. To accomplish their goals, an increasing number of marketing professionals are embracing big data to help them improve customer satisfaction and increase...

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