Description and analysis of the key distribution channels and end-user markets for the interior products industry

Profiles of the top interior product companies in Brazil

Executive Summary

TheBrazilian interior products market is one of the fastest-growing markets in the world. The market registered a CAGR of 2.66% during the review period to reach US$21,825.5 million in 2010. Despite a slowdown during the global economic crisis, the market recovered quickly in 2010; stable financial conditions, strong demographic growth, the rising middle class and the impact of upcoming sporting events such as the 2014 FIFA World Cup 2014 and the 2016 Olympic Games are driving the construction and housing sectors in Brazil, spurring demand for interior products in the country.

Increasing retail sales, particularly for contemporary furniture, tableware and decorative products, are a direct consequence of the changing lifestyle and increasing disposable income of Brazils middle class, while the countrys economic growth and the expansion of international retailers are expected to generate opportunities for exporters. During the review period, the number of nuclear families grew rapidly in Brazil. This growth is driving the demand for new housing products in the country, which is, in turn, driving the interior products market.

With the establishment of large urban areas, the Brazilian construction sector experienced unusual growth during the review period. Increasing urbanization and the impact of upcoming sporting events are also expected to influence the Brazilian hospitality, new housing, construction and house renovation sectors. This growth is also expected to drive demand for interior products to serve the large number of foreign tourists.

Scope

This report provides an extensive analysis of the interior products market in Brazil:

It details historical values for the Brazilian interior products industry for 20062010, along with forecast figures for 20112015

It provides supporting country-specific analysis on the overall market as well as individual values for the industrys key categories

The interior products market in Brazil was valued at US$21,825.5 million in 2010.

Consumer confidence returned swiftly with a decrease in the countrys unemployment rate, and robust growth in the construction and housing sectors also led to an increase in demand for interior products during the review period.

Brazil is a net importer of interior products, primarily from countries such as China and the US, and the countrys open economy and large consumer base has kept the interior products market alive, even during the global financial crisis.

Upcoming sporting events such as the FIFA World Cup and Olympic Games are expected to drive the growth of the interior products market over the forecast period.