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Internet Trends 2012

Each year, venture capital firm, Kleiner Perkins Caulfield Byers release their research and analysis into the trends they are observing across the web. Compiled by Mary Meeker, it’s packed with statistics and pithy one liners – and will provide plenty of fodder for your upcoming client presentations – especially where you need to reinforce the reports key themes – “internet growth remains robust and rapid mobile adoption is still in early stages”.

There were a few items that caught my attention:

Growth in internet user numbers is being driven by emerging markets – with China, India and Indonesia in the top 3, with the USA down the list at number 8

While iPad adoption is astonishing (3x the iPhone) – Android is outpacing all devices currently running at 4x the iPhone

Mobile web traffic now accounts for 10% of all internet traffic

And while the statistics are fascinating – especially for the data nerds out there – the compelling part of this presentation is the focus on the “Reimagination of almost everything”. The report covers a wide variety of consumption habits, technologies, cultural and artistic production, information and so on – announcing what many of us already know – that the magnitude of change that is coming (or is already upon us) will be stunning.