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4.
Media literacy is an
expanded conceptualization of literacy
Media literacy is the ability to access, analyze,
create, reflect and take action using
media messages in a wide variety of forms
Grass Roots Media Literacy in Eastern Europe

8.
PEER-TO-PEER FILE SHARING
Where We Started
What is media literacy and why is it important?
How is media literacy relevant to the elementary curriculum?
What does media literacy look like in the classroom?
What do students actually learn when they learn media
literacy?
How can teachers play a role in advancing media literacy?

16.
PEER-TO-PEER FILE SHARING
Key Ideas: Teacher Ed
Children need practice to recognize how messages are
designed to inform, entertain and persuade
Consumer culture is an ideology that operates from
cradle to grave & advertising funds most media institutions
Media messages use many techniques to appeal to our
identity and our emotions
Through asking questions, children develop critical thinking
skills about news, advertising, and social media

18.
PEER-TO-PEER FILE SHARING
Key Ideas: Teacher Ed
Media analysis & production lessons can be done in “low
tech” or “high tech” ways
When learners create media, they appreciate how carefully
messages are constructed and how deadline pressures may
affect quality
Media literacy can be integrated into all the subject areas of
the curriculum
Creating media messages promotes intellectual curiosity
and high levels of engagement in learning

30.
Messages are
Representations
People Interpret
Messages Differently
Messages Use Different
Codes and Conventions

31.
Messages are
Representations
People Interpret
Messages Differently
Messages Use Different
Codes and Conventions
Messages Have
Economic &
Political Power

32.
Messages are
Representations
People Interpret
Messages Differently
Messages Use Different
Codes and Conventions
Messages Have
Economic &
Political Power
Messages Use Different
Codes and Conventions

33.
Messages are
Representations
Messages Influence
Attitudes and Behaviors
People Interpret
Messages Differently
Messages Use Different
Codes and Conventions
Messages Have
Economic &
Political Power