#3: Pick the category that best fits your business.

If you’re a bit unsure about which one to choose, click on one of the categories, and look at some of the subcategories found in the drop-down menu until you find one that fits your business.

The great news is that you can always change it later, so don’t stress over it too much. The only caveat is to choose something other than “local business,” unless of course you are a brick and mortar type of business.

#3: Select your sub-category and type in your Facebook Page name.

Now here’s where you need to be careful! At the present time, you can change your Facebook Page name if you have 200 or fewer fans, but you never know when Facebook will change that, so you’re better off giving careful thought to the name you want to use for your Page. From there, click on “I Agree to Facebook Pages Terms” and then click on “Get Started.”

#4: Fill out the About section.

Here’s where you’ll write a description, link to your website(s) and put in the address for your Page. At this point you don’t need to stress too much over the description and the links to your websites, but you definitely want to give some thought to the URL of your Page because you can only change that once. Select “Yes” in answer to the question pertaining to if you’re a real business and click on “Save Info.”

#5: Upload a profile picture.

Now it’s time to upload your profile picture. The optimal size for your profile image is 180 x 180 pixels. You can do so by uploading an image from your computer or by importing one from a website. You can upload a logo or an image of yourself. You can skip this step and come back it it later, but you definitely want to add an image sooner rather than later. You can change your profile image at any time.

#6: Add your Page to your favorites.

This step is totally optional, but doing so can help you find your Page more easily.

You can also run some ads to promote your Page to build your fan base, but it’s best to put that off until you’ve added content to your Page.

About Amy

Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts.