Last year BuzzFeed
published a piece criticizing Sanchez for tweeting
questionable or incorrect facts.

But Sanchez defends his strategy for verifying the facts he
tweets.

"We make sure that we can find multiple sources for each fact,"
he said. "Sometimes we make mistakes. Sometimes other sites make
mistakes, or one site says something's true and the other says
it's not. Having a team helps with that."

Sanchez tweets full time, but he hopes to one day get into TV
production or write a book. For now, he's working on expanding
the brand's reach.

"I never expected it would be my full-time job," he said. "I’ve
always enjoyed entertaining people. I’m hoping that the brand
brings a different kind of value to the Internet. If these tweets
can make people think, I think it does that."