Y'all are missing a key point here. Most of the Texans tickets are covered by a PSL. The Texans know how much these PSL's trade for on the secondary market. PSL's have value, at least for now. Very few people are going to walk away from their PSL just because the cost of tickets rises. Until tickets prices reach the point where a PSL has no value, the Texans know they can raise ticket prices and people will pay.