Monthly Archives: May 2009

“Design thinkers look past a project to the next project, to the next step in the strategy. They look sideways to the tangents that are affected by the result, and longer term to the investment required as a result of solving the problem currently in front of the team. No problem is solved in isolation—either from the past, or from the future.” – Mark Dziersk

“Design has been viewed as being aesthetic. Design equals How Something Looks. You see this attitude to design in every part of society—clothing design to interior design, less so in product design, and yes, in web design…. I think design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design.” – Mark Boulton

“The typical understanding of design is that it’s about aesthetics, styling, or form. This is a limited view. While these are often the tangible outputs of design work, such artifacts are meaningless if they don’t somehow engage a new activity. The measure of success for design is the degree of its impact.” – Peter Merholz

“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” – Paola Antonelli

Paola’s quote is from a design round table discussion conducted by Wired.com. Paola is a curator of architecture and design at the Museum of Modern Art, New York

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” – Jesse James Garrett