Boeing and Airbus Salivate Over Growing Asian Air Market

The first 787 model was the 787-8. The Airbus A380 is technically the A380-800. Do you think the manufacturers put all those lucky 8s in their models just by chance?

— Brian Sumers

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Boeing and Airbus have never had it so good in Asia.

The rapid growth of mainland Chinese carriers and the entry of many budget operators has meant billions of dollars in orders for the aircraft makers. At the Singapore Airshow this week, top officials from Airbus SE Chief Executive Officer Tom Enders to Boeing Co.’s vice president of marketing Randy Tinseth are due to outline their plans to capture that boom.

Asia Pacific is likely to have 3.5 billion passengers by 2036, adding more than double the forecast for North America and Europe combined, according to estimates by the International Air Transport Association. To meet that demand, Boeing estimates carriers will need 16,050 new aircraft valued at $2.5 trillion by 2036.

“This is the fastest growing area in the world,” Dinesh Keskar, senior vice president of Boeing’s Asia Pacific and India sales, said in an interview with Bloomberg Television’s Juliette Saly at the Singapore Airshow Monday.

“There’s a huge market there,” said Rahul Kapoor, an analyst with Bloomberg Intelligence in Singapore. While airlines are looking for a balance between growth and profitability, “penetration is the name of the game right now. That’s what they will do for the next five to seven years,” he said.

Asia’s biggest airshow this year will be the last for the legendary head of sales at Airbus, John Leahy, who has handed over the baton to Eric Schulz. All eyes will be on Leahy, whether he will surprise with a final customer order before formally bowing out.

Here’s a round-up of Asian aviation:

1. China is the leader

The country is likely to surpass the U.S. as the world’s biggest air travel market by as early as 2022, two years quicker than a previous prediction. China will be adding 921 million passengers by 2036, followed by India with 337 million and Indonesia with 235 million, according to IATA.

2. What makes Asia tick?

Only 10 percent of the population in Asia has taken to the skies. That means the number of people using planes for travel will only grow.

3. Top buyers of planes

Airlines in Asia Pacific make up for the biggest portion of the orderbooks for Airbus and Boeing. As per the Chicago-based planemaker’s estimates, the region will account for 39 percent of the total projected global demand for 41,030 aircraft by 2036.

4. Hit on profitability

As competition becomes stiff, full-service carriers in Asia are losing passengers to budget operators and carriers based in the Middle East and China. In Singapore, for instance, low-fare carriers control more than half of the market.

That squeeze from budget carriers have depressed passenger yields, a key metric of profitability, prompting companies like Cathay Pacific and Singapore Air to review their business plans.

The average operating profit margin for Asia Pacific airlines is likely to drop for a second year to 8.1 percent, according to IATA. That compares with North America’s 12.7 percent. Though Europe trailed at 6.6 percent, it is set for the sixth year of improvement in a row.

5. Infrastructure challenge

While major airports in Asia are investing to expand capacity, they are still slow to match the pace of growth in aviation, according to Shukor Yusof, founder of aviation consulting firm Endau Analytics in Malaysia.

Over $1 trillion is expected to be spent on airport expansions by 2069, with about half of that due to be spent in Asia, Sydney-based CAPA Centre for Aviation estimates. In Beijing, a new $12.9 billion airport due to open in 2019 will turn China’s capital into one of the world’s biggest aviation hubs. Bangkok’s Suvarnabhumi Airport is set for a 117 billion baht ($3.7 billion) renovation through 2021, including a third runway. South Korea’s Incheon International Airport spent 5 trillion won ($4.6 billion) on a second terminal as it aims to become “the world’s leading mega-hub airport.”

“Airport capacity is going to get a lot worse before better,” said Jeffrey Lowe, managing director of Asian Sky Group. “There are airport developments currently concluding and more certainly planned. But is it enough – no.”