Over-the-top boxes are still in their infancy and hold only a small fraction of the video on demand market. But each of the early players is jockeying for position with unique content offerings and experimental models. Arguably, Roku has been among the most interesting collections of niche content providers. The library includes classic and obscure media apps, some of which charge incremental monthly or annual fees to access their Web-based "channels" of content. This week the Sony Crackle app gets updated to bring ad-supported VOD to the platform. Sony also announced that its ad-supported film library would be available via ...Read the whole story

Video ad company Adap.tv on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The company most recently launched Adap.tv for Advertisers, with Interpublic Group's audience-buying platform Cadreon on board as its charter user. ...Read the whole story

Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it is the first platform to offer full-length, ad-supported movies on a number of Sony-manufactured consumer devices and other equipment/services. ...Read the whole story

As part of the nearly month-long program, Haier has launched a microsite, www.smarterlifebetterplanet.com, which will feature a new video featuring an environmental advocate or expert every day. In the videos, each of which is less than two minutes long, the participants challenge consumers to do something small every day to help the environment. ...Read the whole story

Marketers gained a demand-side platform to support video ads when DSP DataXu released DX Video Wednesday. The tools range from real-time programmable buying and optimization to advanced targeting and new audience discovery. ...Read the whole story

Periodically and with increasing speed, the Internet goes through a transformation, which is today being defined by digital video. Thanks to innovative communications providers, the continued expansion of broadband and availability of faster download speeds to ...More