Charity group brings dollars, and controversy

Shopping for a flat-screen TV typically isn't that controversial. Arguments may ensue over the best size, brand or price, but those quarrels are usually short-lived.

The Charity Give Back Group, or CGBG, is changing that.

CGBG, formerly known as the Christian Values Network, or CVN, is an online hub that allows consumers to shop for anything from golf shoes to airline tickets. Hundreds of stores - Best Buy, Sears, Target, Home Depot - are represented on the site. But what makes CGBG different from, say, Amazon.com, is that shopping through the network enables customers to make charitable contributions.

If, for example, a shopper buys a $3,000 flat-screen TV from Best Buy, the profit is split between CGBG and a charity of the customer's choosing, though the percentage depends on the company behind the product and the specific purchase. Kevin McCullough, an adviser to the CGBG's site, says customers have nearly 200,000 charities to choose from.

But gay activists have begun petitioning companies to cut ties to CGBG because it allows customers to support organizations such as Family Research Council and Focus on the Family - Christian groups that oppose gay marriage.

Change.org, a website that provides tools for activists looking to start petitions, is at the center of the debate. The site is host to several petitions calling on major companies such as Target to sever ties with the network.

According to Change.org, a Seattle resident's petition convinced Microsoft last month to stop doing business with the website. Macy's and Wells Fargo have followed suit.

McCullough said it's important that companies and customers are well-informed about the way the site works. CGBG, he says, does not promote religious content on the site, though 35 percent of all donations go to faith-based organizations.