This Dyson Blowdryer Is Like Nothing You've Ever Seen Before

There are a lot of blowdryers out there, and each one has more hair benefits than the next (supposedly). But Dyson, the same company that brings you vacuums and bathroom hand dryers, is entering the beauty business with a new, innovative launch—the Supersonic Hair Dryer. First of all, it looks totally different than any other hot tool you've seen. It's got a big hole in the center to start. But there's also some pretty innovative technology behind the sleek look as well.

That empty space is actually the patented Air Multiplier, which sucks in air from the surrounding area and pushes it out at a higher speed—sort of like a fan. Just like your average dryer, there are three speed settings and four heat settings. Plus, a cold shot button that you don't have to hold down (#win). Another fancy upgrade is the internal temperature gauge that ensures the air never gets too hot, so you won't scorch your strands while trying to get a sleek blowout. And you know that issue with plastic attachments burning your fingers off? Solved. The Dyson engineering team found out how keep the attachments cool to the touch. Plus everything is magnetic, including the concentrator nozzle and diffuser additons.

Perhaps the most exciting specification is the lightweight size. The motor inside the handle is three times lighter than the average blowdryer engine. So, it won't feel like you've been lifting weights after using it. And it's quieter than average. The "supersonic" moniker comes from the fact that certain tones in the motor go beyond what adult humans can hear. That means you won't have to yell over it in the bathroom.

If all of this sounds super techy to you, you'd be totally right. But this new hairdryer also has the celebrity stylist seal of approval. Jen Atkin—who has worked with celebrities like Khloé Kardashian, Sofia Vergara, and Jessica Alba—has signed on to be the US Ambassador for the launch. "I'm blow-drying all day long, and the fact it weighs so little is a dream come true," Atkin told Allure. "Honestly, it's so good, I was really bummed I didn't design it myself." The Dyson Supersonic Hair Dryer will be available this September at Sephora and on Dyson's website for $399.