Zach Braffhttp://www.adweek.com/taxonomy/term/15210/all
enBreak Media Goes After Zach Braff's Kickstarter Campaignhttp://www.adweek.com/videowatch/break-media-goes-after-zach-braffs-kickstarter-campaign-149538
David Taintor<p>
Listen up, wealthy celebs. You don&#39;t need <a href="http://www.kickstarter.com/" target="_blank">Kickstarter</a> to finance your next project. Save crowdfunding for the cash-strapped creative types out there.</p>
<p>
That&#39;s the message from Break Media&#39;s ScreenJunkies, which has <a href="http://www.screenjunkies.com/video/dont-back-zach/" target="_blank">pushed back</a> against Zach Braff&#39;s recent Kickstarter campaign with a &quot;Don&#39;t Back Zach&quot; initiative.</p>
<p>
Braff <a href="http://www.kickstarter.com/projects/1869987317/wish-i-was-here-1" target="_blank">enlisted Kickstarter</a> to help finance his new movie, &quot;Wish I Was Here,&quot; <a href="http://laughingsquid.com/wish-i-was-here-zach-braffs-new-garden-state-follow-up-film/" target="_blank">a followup to the indy hit Garden State</a>.&nbsp;In his pitch to potential donors, Braff said he needed the crowdfunding because he wants to have final say on the movie.</p>
<p>
But the ScreenJunkies team, perhaps best known for the Web franchise <a href="http://www.youtube.com/watch?v=0gugBiEkLwU" target="_blank">Honest Trailers</a>, &nbsp;<a href="http://www.screenjunkies.com/video/dont-back-zach/" target="_blank">isn&#39;t buying it.</a> &quot;Enough is enough. Famous people have two things we normals don&rsquo;t: money and access.&nbsp;By turning to crowdfunding, they&rsquo;ve gamed the system, cashing in on their fame to make any project they want with no risk to their own bankroll, and owing no profits to their &#39;investors&#39; if its a success,&quot;&nbsp;ScreenJunkies&#39; &quot;Wookie Johnson&quot; wrote in a blog post Wednesday. &quot;We need to send them a message that this is NOT OK, and with your help we can do just that.&quot;</p>
<p>
The ScreenJunkies crew is trying to <a href="http://www.indiegogo.com/projects/don-t-back-zach" target="_blank">raise enough money</a> to take out a full-page &quot;Don&#39;t Back Zach&quot; ad in <a href="http://www.hollywoodreporter.com/" target="_blank">The Hollywood Reporter</a>&nbsp;(which like Adweek, is owned by Guggenheim Digital Media)&nbsp;The goal is to raise $10,000. As of this writing, they&#39;re up to $340 with two weeks to go.</p>
<p>
The effort might be futile, though, since Braff&#39;s Kickstarter campaign has already surpassed its $2 million goal.</p>
<p>
Watch the ScreenJunkies&#39; video detailing the &quot;Don&#39;t Back Zach&quot; campaign:</p>
<p>
<iframe allowfullscreen="" frameborder="0" height="367" src="http://www.youtube.com/embed/r--aybEuWeQ" width="652"></iframe></p>
TechnologyBreak MediaCommerceKickstarterZach BraffWed, 15 May 2013 19:35:59 +0000149538 at http://www.adweek.com