[WATCH] Google unveils new logo

Google has today unveiled a new logo designed for a world of "seamless computing across an endless number of devices and different kinds of inputs."

The new branding smoothes out some of the features in the letters that make up the well-known colourful logo spelling out its name.

The company said the change was needed because people were now reaching Google on lots of mobile devices rather than just desktop computers.

The change comes after Google put its many divisions under an umbrella company called Alphabet.

It said that the logo, and its many variations, would work better on the many different-sized screens through which people used or encountered Google and its services. As well as the full logo of the company's name, it also plans to use four dots in its signature blue, red, yellow and green colours and a single, multi-coloured capital "G" to represent it.

Google announced the change on its official blog and illustrated what was different via a series of animated gifs. It said the revamped logo was "simple, uncluttered, colorful, friendly" and represented the best of Google.