New York Agency Path Interactive to Present at Web 2.0 Expo

How Businesses Can Build an Effective Facebook Page

New York, August 19th, 2010: Highly targeted traffic is the key to success for any business looking to build a brand, acquire leads, or bring in sales. Facebook is proving to be an undeniable source for such targeted traffic. However, the conversion of this traffic to leads, brand building or direct sales depends on the effectiveness of the Fan pages created for such businesses.

Ruben Quinones, Director of Sales and Social Media at New York-based agency Path Interactive and an adjunct instructor at New York University, is going to share little known tips, tricks and strategies at the Web 2.0 Expo this fall.

Armed with knowledge in creating and managing clients’ Social Media accounts, his experience in deploying ad campaigns for clients at his firm Path Interactive – leaders in SEM, Online Marketing and Strategy – has caught the attention of conference planners at Web 2.0 Expo.

“The web is constantly growing with the birth of new business models, new ways of connecting people, and new tools. Facebook is literally “In your face” now with over 500 million users. Success for business involves the right combination of trust and a constantly evolving network of friends and brand advocates. ”

– Ruben Quinones

The Web 2.0 Expo will bring the latest tools, business models, concepts, and strategies to the forefront. Experts, thought leaders, and entrepreneurs will connect during seminars on business modeling, analytics and metrics, real-time and cloud computing, and more.

As Quinones put it, “If you are an Internet strategist, marketing professional, product manager or just a tech enthusiast, Web 2.0 expo is where you should be heading.”

About Path Interactive

Path Interactive is a leading New York search engine marketing & full-service internet advertising firm providing results oriented ad campaigns for national, regional & local business clients. Path brings a unique approach to pay−per−click search management and organic website optimization. Our marketing team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and electronic media as well as experience in both local and national markets. For more information on Path Interactive, go to www.pathinteractive.com

About Ruben Quinones

As the Director of Sales and Social Media for Path Interactive, Ruben provides forward thinking leadership for the company’s social media marketing processes and manages the day to day social media operations for the firm. Out of the office, Ruben teaches at New York University’s Center for Advanced Digital Application as well as runs seminars on using social media for business networking. His personal website is rubenquinones.com, where he blogs about all things social media, posts video chats with Con Edison, and recruits new Twitter followers for his @rubenq musings. During Web 2.0 Expo, Ruben will cover topics such as writing SEO optimized descriptions for Facebook fan pages, architecture, how to grow your fan base, promoting contests and much more.

About Web 2.0 Expo

The Web 2.0 Expo is a joint initiative by O’Reily Media and UBM TechWeb to enlighten attendees on the latest Web 2.0 has to offer. Web 2.0 Expo is the place where those in the know congregate. The 2010 Web 2.0 Expo will be held at Empire West Hotel in New York City on the Tuesday, September 28. If you would like to grab your seat at the conference, register at https://en.oreilly.com/webexny2010/public/register and receive a 25% discount when you use this code: webny10fos

Path Interactive is a leading New York City digital marketing agency with deep expertise in a full suite of results-oriented marketing services including PPC management, SEO, social media and display/digital media advertising.