A 10-year-old girl from Queens, NY was constantly being bullied about her weight, and decided to put her sewing machine to work and designed a plus-size clothing line that debuted at New York Fashion Week.

Egypt Ufele, Ify for short, says she was inspired to start designing clothes after she was bullied at school. Ify told the Today Show that she wanted to turn the “negative attention into positive attention,” by embracing her style and creativity to start her own fashion line for people of all shapes and sizes.

Ify’s Instagram account is aptly called bullychasers, and she named her line “Chubiiline” to not only embrace herself, but also to make the world realize, chubby isn’t negative. To see video of Ufele and her story, click here: