[Analytics, Demand] Demandbase: A New Twist In The Lead Management Automation Market

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

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JULY 31, 2009
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DELICIOUS B2BMARKETING[Analytics, Demand] Demandbase: A New Twist In The Lead Management Automation Market

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