Samsung was the most popular brand on social media in 2013, according to Starcount, which compiled social data to come up with its top 10 list.

Mike Ellsworth‘s insight:

The tragedy of this infographic is the way these brands are measured – entirely via typical social media metrics like views and likes. I’d rather see a list of the top brands whose social media efforts increased something relevant, like, say, I dunno, sales? Profit? Market share?

Psychographics are just as important as demographics, but are you using them? We share how to use psychographics to become more effective with your marketing strategy.

Mike Ellsworth‘s insight:

Years ago, while at Nielsen, I told our CTO that demographics are crap. Psychographics, on the other hand, get us a little closer to understanding the customer. But social media offers the tantalizing opportunity to truly know customers and the reasons why they buy.

So understanding the psychographics of your buyers is a good start, but hardly the entire answer.

Everyone looks to content marketing evangelists for predictions. I have only one. I predict 2014 is the year you fill in the gaps in your content marketing program.

Mike Ellsworth‘s insight:

If you’re looking for actionable advice on creating a better content marketing program for the new year, look no further. This is a great article that lays out steps for getting better at marketing via content. Steps include answering the following questions: