Literature ReviewThe Literature Review represents relevant literature and theories which this research focuses on. Social media is defined as “the use of technology combined with social interaction to create or co-create value” (Jantsch, 2008). It is an emerging channel for marketing around the globe. In the modern days where social media is widely used, what needs to be communicated to the customers is, in a way, determined by them (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011, p. 242). This means corporations have become less powerful in controlling the flow of communication even about their brands. The sharing of tweets, Facebook posts, blogs, videos, pictures etc. among the public shapes the brand image of a corporation (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). Chris Fill (2009) points out that there are many factors that make this channel more effective than the traditional ways of marketing communication. While traditional media communicates on a one-to-many basis which leads to mass marketing, the new media achieves one-to-one and many-to-many communication which is more successful due to an individualized approach (Chris Fill, 2009). The traditional media creates a flow of information from one party to the other whereas the digital media allows two-way dialogues. The social media caters to the individual needs of the consumers and is thereby more effective than conventional communication channels fulfilling general needs. The target population is divided into various segments based on their characteristics for traditional communication while the new generation media creates communities among the target audience for better reach of communicated messages. It is also important for all the members of the organizations to communicate the same message. David Williamson (2009) says that all staff needs to be aware of the brand position and communicate a consistent message, particularly in the case of non-profit organizations.

He claims that many organizations fail to express themselves appropriately in about two sentences quickly and suggests that they should be able to address these six questions: * Name of the organization

* Kind of organization
* Target audience served by the organization
* Issues the organization addresses
* Unique characteristics of the organization * The convincing factor(s) of the organization appealing to the target The target of ictQATAR on the residents of Qatar is, in a way, against the view of Williamson. He favors specificity in aiming at the audience. Focusing on a broader target would make the marketing communication less powerful and resonating (Williamson, 2009). He even dismisses the idea of focusing on the ‘general public’. The extent, to which the target audience of ictQATAR can be narrowed down for better focus, needs to be examined. In their book Groundswell (2008), Charlene Li and Josh Bernoff explain the Social Technographics Ladder defining the various social media users. This model identifies seven types of online users which are: Creators: The most active internet users who create the contents online such as websites, blogs, pictures, videos etc. Conversationalists: The internet users who create dialogues and facilitate communication through status updates Critics: The group which responds to the online contents by the previous two groups and gives their opinions about them. Collectors: The online users who gather the information which suit their interests from the internet. Joiners: Those who go online and collect basic information only to maintain their social media profiles. Spectators: The social media users who actively watch the interactions and activities online without participating in the conversations. Inactives: Those who are not present on social media or are not participating at all. Michele Featherstone (2012) mentioned in her article that it involves a great amount of hard work, time and dedication to...

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Introduction
This report basically focuses on developing the new web site for the Baking and confectionery business of the client Jake. The main emphasis will be given to the presence on web and the role of socialmedia on the marketing of the products or businesses. The role and importance of Face book, Twitter, and other blogging sites in creating awareness of a particular business is also highlighted in this report. However, the main aim of this report is to explain the efficient and effective use of socialmedia networks, the emergence of several different technologies and identification of some of the areas which are necessary for the new web site.
Role of SocialMedia in Business
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... Mei-Fen Chen
DES520
January 8, 2013
Interactive Media: SocialMediaSocialmedia has revo0lutionized the way we communicate with each other primarily through Internet and mobile-based tools used for sharing and discussing information. It has enabled users to create, exchange, share and comment amongst themselves in virtual communities and networks. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. There are many different types of socialmedia out on the market today such as Blogger (blogs), Facebook (social networking), Twitter (micro blogging), YouTube (content communities), and the list goes on. With all these socialmedia mediums available, it offers advertisement and marketing opportunities.
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...﻿ There are several advantages and disadvantages to using socialmedia in general. First, I’ll go over some of the advantages that I’ve noticed in it. It’s a quick convenient way to keep in contact with family and friends. Through instant messaging and various other tools given on the site you are able to chat with and share your life events with them. Another is that you can meet new people in an environment that is safer than some of the bar scenes and such. With it being a controlled environment you are able to look for people that have similar interests to see if you can mesh with to become friends. This makes it easier for people who are slightly socially awkward to be able meet people in a less socially intimate environment.
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Introduction
The use of social networking has changed the way in which we communicate. Even in our personal lives, socialmedia has become a major habit we have adopted whilst making use of the internet. In 2012 an estimated 1 in 5 people worldwide, were reported to be members of online social networks, an increase of 19% since 2011.1 (Emarketer.com, 2015)Researchers and analysts suggest that adapting socialmedia in their various enterprises would in turn increase productivity and efficiency. (Manyika, Chui and Sarrazin, 2012)
This report examines Procter and gambles Old Spice brands and PizzaHut use of socialmedia to create loyal followers and increase their brand awareness to drive sales and ultimately their benefits from the use of different social networking platforms. Both brands and company use popular social networking sites such as Twitter Facebook and YouTube and Instagram to communicate with their consumers.
Main Findings
Rebranding and Increased followership
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Prof. Peter
Essay 3: Researched Argument
Exigence: Racism in the 21 century
Audience: Society
Thesis:
Draft
Racism is still alive and kicking!!!
Minorities are still being targeted in work, school, recreational venues etc. because they are seen as different. “Fifty years ago, the U.S. Supreme Court overturned racial segregation in schools. Forty years ago, Congress outlawed racial discrimination in public places. Today, most white Americans think the unfair treatment of minorities is a distant memory”- (USA Today). However, this is a false sense conception of society for example the Trayvon Martin case.
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SocialMedia Strategies for Costa Coffee
Abstract
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Company Overview
Costa Coffee is a coffee house chain founded in London, in 1971, by brothers Bruno and Sergio Costa. At the time, Bruno and Sergio Costa simply supplied coffee to local caterers and coffee shops. However, with the increasing popularity of their coffee they opened the first...

...﻿SocialMedia And The Small Business Media Essay
Socialmedia has gained significant momentum as a business tool in the past five years. In the following study will analyze how selected small businesses currently use socialmedia, how the businesses may expand the use of the socialmedia medium and precautions small businesses should consider when utilizingsocialmedia. The business owners interviewed for the research study vary in their product and service offerings: personal training, music, systems consulting and a karaoke machine retailer. The conclusion of the research will include recommendations for how small businesses may consider the utilization of socialmedia as a strategy to gain or maintain competitive advantage.
SocialMedia and the Small Business
Purpose of the Report
Socialmedia outlets such as Facebook, LinkedIn, MySpace and Twitter have widespread, worldwide popularity. According to Facebook's Press Room statistics, there are over 300 million Facebook active users worldwide, and more than six billion minutes are spent each day, by users, online (Facebook, 2009). The allure of social networking is tremendous, making it possible for people to connect globally, with ease and free of charge. Many small...

...SocialMedia turns standard ads into social experiences that helps to interact between friends, influencers and community members.
Media ArounD us (Old Media)
Tv, Newspaper, Magazines ,Books, Cds, DVDs, Yellow Pages etc.
Adv of SocialMedia(New Media)
Can be changed
Commented
Sense of popularity by the no. of comments
Can mixmedia- audio, video or photos
Freedom to add ur video- no need to convince a committee to publish.
In plane language, Socialmedia are online communications in which individuals shift fluidly and flexibly between the role of audience and author.
Socialmedia marketing is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common socialmedia marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
Content created by and published by the user for the user is socialmedia marketing. Promotion → Communication → Online Communities = SocialMedia Marketing.
Empower the crowd!
Create compelling content, tell a story and...