Kenshoo Digital Marketing Snapshot: Q2 2016

“The gaming industry is a significant player within mobile app advertising and in Kenshoo’s analysis gaming was responsible for 61% of total spend on app install ads in the second quarter. Gaming advertisers are necessarily more heavily focused on driving app installs than other industries, meaning app install ads accounted for 78% of the segment’s total social ad spend in Q2, compare with 58% of social spend for other industries.”