CASE STUDY

The Mission

As a wedding venue, the Forest House Lodge needs consistent lead flow, new opportunities to book weddings, and close deals. We set out to approach it with a three-part goal.

– Drive more business and generate new leads (prospective brides and grooms) wanting to get married at a destination venue.

– Showcase and grow awareness of the remarkable beauty and unique nature of the venue.

– Engage a previously untapped market of affluent people residing in the San Francisco Bay Area.

Our goal was to use the above plan to ultimately increase revenue and allow our client to reach new record sales, each year moving forward, enabling expansion and consideration of new venues.

The Plan

Video content driven by Facebook advertising and delivered into a return-path marketing campaign that drives engagement. By delivering value first to each potential client, the Forest House positions itself as the market leader.

Video content driven by Facebook advertising and delivered into a return-path marketing campaign that drives engagement. By giving value first to each potential client, the Forest House positions itself as the market leader.

Taking a page out of FHL’s playbook, we designed an advertising and video distribution plan that no other venue had in place. Starting with a beautiful walk-through video which showcased key areas of the property, and ending with incredible drone footage over the ceremony site, we took it a step deeper and added 3D Virtual Tour technology.

Allowing prospective brides and grooms to experience the venue entirely, and virtually walk through every square inch of it, offers an incomparable experience. We wanted to create a shareable, fully immersive 3D tour that would excite the senses and thereby naturally drive more engagement and lead flow.

The Result

The highest ROI we have measured in a client campaign to date, at an incredible 29,158% ROI based on trackable lead flow from ad campaigns through to website visits, request for information, video content engagement and return-path dynamic actions, all leading to booked weddings.

Video technology created micro viral content which was shared, and highly engaged with, leading to lower cost conversions. 3D Virtual tours helped increase the “tour to close” percentages by over 14% in only a two-month window, and drastically increased both social proof, and venue awareness in the SF Bay Area, among a new and affluent client base.

Ultimately, company growth reached new records for booked weddings each year.