What kind of product is it?
Also, have you let the audience know?
Did you put out any kind of samples if applicable?
There’s a bunch of marketing stuff you can do to get that visibility. Also, what’s your plan once it’s out?

Have you looked at hitting a few conventions (big or small) to demo the game and get some pre-sale word of mouth started?

Maybe look at playtesting it on a few podcasts?

I have played a couple of games at our local convention (intriguecon, I'm stuck in edmonton alberta canada), and intend to run a few online convention such as 1d4 con, but probably not going too far. It's just not cost effective and I just started a new day job.

I do have packets for people to send out for gm's.

I mainly am doing this to get it off my bucket list, but I'd love for it to lead somewhere.