NSF International Partners with NATRUE for Natural Product Standard

Posted: February 11, 2011

NSF International and NATRUE (The International Natural and Organic Cosmetic Association) have partnered to develop an American national standard for natural personal care products. The new American national standard will define the use of the term ‘natural’ and will protect the integrity of verified natural personal care products. NATRUE’s natural personal care criteria (NATRUE Standard Level 1) will be used as a foundation for the development of an American version, which will help establish a globally recognized definition of ‘natural’ in personal care products, including cosmetics, oral care and personal hygiene products.

NSF International will develop the new natural personal care standard utilizing an consensus-based process that allows for balanced participation from key stakeholder groups, including regulators, personal care manufacturers, trade associations, product retailers and other stakeholders from the natural personal care products community.

NSF International encourages all industry and regulatory experts to participate in the standards development process. The first stakeholder meeting to discuss the development of the new standard for natural personal care products will be held Thursday, March 10, at the Natural Products Expo West trade show in Anaheim, California.