So, what do male customers want? What's driving these preening peacocks? We know that shopping in itself is not the attraction, so it's down the clothes. As buyers prepare to open their order books, they might reflect on the words of the talent that was Alexander McQueen:

I spoke with Rose de Borman about her hand-painted silk screen prints as she worked away, blending paints inspired by a nearby pots of flowers she had collected from her garden and brought in as colour inspiration for her prints.

I find it paradoxical that fashion, an industry that thrives on newness, is also known for its rather traditional ways of thinking. So, when Burberry announced its game-changing in-season fashion calendar model, it made me take notice...

The world is a different place, modelling agencies adapted to the change so maybe it's time everyone else did too. With the internet being such an integral part of all our lives almost everyone in business is now operating in a global marketplace

In 1914, Burberry was commissioned to adapt its coat to the rough elements of warfare and the quintessential trench coat was born. It is still one of the garments most closely associated with Burberry.