Measurement Planning

Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.

Content Implementation

Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase

Technical Implementation

Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy

Short-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved

Our Paid Media Results

Our pay-per click marketing strategies are designed for our
clients to experience an increase in qualified traffic while
also seeing higher conversions and conversion rates. Below are
a few examples:

Exhale Spa's website redesign and search marketing
campaigns bring the site an increase in
traffic and site engagement.

With the help of a new ecommerce design, paid search
campaign and search engine optimization,
Tweezerman, a leading beauty tool supplier, was able
to drastically increase site engagement and online sales.

Keys To A SuccessfulPaid Media Campaign

Selection Of The Proper Keywords

The keywords you target (and pay for) must be specific
to what you are offering on your website. If you are a
retailer, make sure that people who are looking for the
products you sell are funneled directly to a page where
that purchase can be facilitated.

Landing Page Creation and Optimization

Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.

Ongoing Analysis

Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis.

Monthly link building and content outreach takes place
in order to augment ranking growth

Enhanced Targeting
With Paid Media Marketing

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:

Keyword Targeting

Uses keywords designed to direct visitors who are likely to be interested in your products and services.

Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers
a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor
leaves immediately,
you've still paid for the click. The landing page for each PPC ad should be highly relevant to the search.

Matching Options: You can specify whether to bid on broad match keywords,
(e.g. a bid on "website design" will show your ads for the query "website design company",
but also "website design awards", or narrow your targeting with phrase match and exact match.
You can also specify negative keywords, (e.g. setting the negative keyword "jobs" in an ad group
with the broad match keyword "website design" will display your ad for the query "website design company",
but not "website design jobs".

Geographical Targeting

If you are only looking to attract local customers, you can specify
that your ad run only on
results geared to your neighborhood, your city or your state (i.e. Manhattan Dentist).

Timing

PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
PPC allows you do deliver ads only at peak times for finding your potential clients and customers.