The first website page is dated back to 1991. Technology has come a long way in the last 25+ years , but it's probably safe to say that our websites contain years of accumulated information. David Scott, author of the book The New Rules of Marketing and PR, says the internet is a city and our websites are the storefronts of the city.

The question is: Is your website an accurate representation of your business today? Or is your website a throwback to the past decade?

Your website must be both user and search engine friendly. That means you must write words and language used by your target market as well as words and language recognized by the search engines.

You can use this handy tool powered by HubSpot to evaluate the effectiveness of your current site: website.grader.com.