“China’s market is the base of our business,” Wu said. “The U.S. market we’ve been working with for 10 or 15 years, but we think that the U.S. market is a very big market, and we’ve only touched a small part of it. So we want to find some more business and more customers for future business.”

Compared with some of the elaborate booths around him, Wu’s booth was simple — a few tables and pamphlets. It sat in sharp contrast to the booth for Adoil, which features black walls and one of the company’s products as the centerpiece. The Calgary-based oil service company provides well leakage control technology for pump jacks

General manager Simon Lee emphasized that interacting with his customers was how his company would continue to expand.

“If we were just to sit behind our desk and make phone calls, we’re not going to make any sales,” Lee said. “So by meeting people down here, putting a face to the name, and getting out in front of these people, it’s crucial to our growth and our success as a company.”

Lee said that West Texas has a similar feel to the Calgary area, and that expanding into the market was huge, especially as the oil boom continues.

But Lee said that issues such as political bickering that has stalled the completion of the Keystone XL Pipeline — which would send oil from the Alberta province of Canada down south to Houston — has put a damper on the Canadian oil industry.

“As a Canadian company, we’re driven by the Canadian oil industry, and right now that is being constrained due to that lack of development of that pipeline,” Lee said. “We have all this glut of oil up there, but we can’t ship it anywhere.”

But despite this setback for Canada’s oil industry and the rise of alternative energy sources, Lee is still optimistic about the future of the oil industry.

“There’s solar, there’s wind, that are all kind of burgeoning,” Lee said. “But at the end of the day, oil is going to be the one that drives all that growth, and if we want to be self-sufficient, we’ve just gotta keep on drilling and keep on punching holes.”