Festival Care

Music festivals have created a market for festival-specific self-care

Implications - With the music festival industry booming, brands are recognizing the need to fill a gap in self-care during these experiences, in order for festival goers to maintain their physical and mental well-being. Offering everything from festival-specific workouts to survival kits, this shift serves two functions–filling a clear, emerging consumer need, and working as an immersive marketing tool for the brands offering the products and services.

For many, music festivals that involve overnight stays have become a thing of the past, as taking part in one can often result in sleepless nights, uncomfortably hot conditions, and a weakened... [More]

The last place one might expect to take an eye exam test is at a music festival, but the Glastonbury Festival is the only place that the Karaoke Eye Test can be found.
For the festival, Royal... [More]