6 comments

I like this campaign very much, believe that is shortlist or Bronze in the next Cannes, but to be honest, this is a campaign made by ad guys to ad guys...I bet that 90% of the target group, house-wifes 40-80 years as our own mothers and grandmothers won't be even close to getting this idea...

hmm, a double page spread for roach traps always leaves me sceptical...
but i don't think it's too difficult to understand (ok, it would be for the grannies but maybe they're targeting a younger clientele)