Category Archives: Online Marketing

This is a question asked by many small and medium-sized enterprise (SME) owners looking to grow their businesses. It’s a question we expect and we’re happy to discuss. Branding is an essential part of a marketing strategy, which is where it all should begin. Branding Defined What is my brand? is often the next question.…

In this drive for more, more, more content, it can be hard to ensure that all your content is accessible. Sometimes it’s important to take a step back and ask yourself: Is my content readable? Not every member of your target audience is going to be internet-literate, and not everyone is able to easily navigate…

It’s that time of year again when people get picture ready for Christmas family portraits, work holiday celebrations and New Year’s Eve parties. You should also be getting online ready to ring in the new year and start off 2018 by putting your best foot forward on LinkedIn. In order to be social ready for…

You have been choosing the right settings to target your ads to your chosen audience, you have been buying the right keywords to reach the right people when doing a search and you have been listening to your customers’ feedback on social media. So how does that all apply to your interactions on LinkedIn? Well,…

Last month we talked about your social landscape and how you could get started on social media, especially on LinkedIn. Moving on this month to another popular platform that has transitioned quite a bit in 2017, what about Twitter? In 2016, Twitter made some very important decisions to battle user loss and try to revamp…

If you’ve spent any time among marketing automation, especially emails, you’ll probably notice email sender statistics. And you’ll probably notice a lot of ambiguity for how you can change your sender statistics. The Basics An email campaign report is made up of two primary components: email delivery statistics and engagement statistics. Both of these combine…

What a beautiful landscape! And what about your Social Media Landscape? So what about Social media? Is your company social yet? Or have you tried it, but didn’t have the time to manage it, and now have some ghost page that gets little to no engagement? Indeed, social media has now been around for a while…

When you think of “content creation”, you probably think of a buzzword that vaguely means blog posts, maybe social media, but generally involving hours and hours of writing for somebody “over there” because content creation is a marketing task that can be cut when budget needs to go elsewhere. What if I told you that…

Give this a try. Google personalizes search results to individual searchers so the results of your test won’t perfectly scale up to all the possible real-world searches, but it will provide you with an idea of where you stand and where you want be. Keywords You Should Be Winning Write down five keyword phrases you…

Custom messaging is the future of Internet communication. Custom messaging, or dynamic messaging, is content that changes and is served on your website based on a visitor’s characteristics. Imagine going to a website and having only the product or service pages that most interest you being highlighted on its web pages. Or receiving an opportune…