Thursday, 23 January 2014

China Leather Shoes Market Report

The report “China Leather Shoes Industry Report, 2013-2015″ by Research In China is now available at ChinaMarketResearchReports.com.
Contact sales@chinamarketresearchreports.comwith Construction
sector in China Leather Shoes Industry Report, 2013-2015 in subject line
and your contact details to purchase this report or get your questions
answered.

Synopsis

Due
to slowdown in economic growth both in China and beyond in 2012-2013, leather
shoes manufacturers and leather shoes retailers shouldered grave operation
pressure in the wake of the slowdown in the industry.

Output
& Consumption

The
economic slowdown frustrates Chinese consumers who have weakening willingness
to buying non-necessities such as leather shoes. As such, adverse factors,
including price hike of raw materials, growing exchange rate and soaring labor
cost, bring with tough business environment for entrepreneurs who, in turn,
hold pessimistic attitude towards future development. In 2012-2013, both the
output and consumption of China leather shoes industry witnessed a decline,
with the output growth rates down to 5.29% and 7.45%, respectively, while the
consumption growth rates down to 9.22% and 8.42%, a level well below the 2010
boom albeit its outperforming the 2011 level. Thus far, the confidence of both
consumers and entrepreneurs has yet substantively changed for better. Given
this, it is expected that the growth rates for both the output and consumption
in China leather shoes industry will sustain slight decline tendency between
2014 and 2015.

Export

Anti-dumping
investigations launched by many countries on made-in-China leather shoes are
very frequent for a long time, which forces Chinese industrial players to bear
higher import tariff and anti-dumping duty. In Nov.2012, Zhejiang Aokang Shoes
won a lawsuit in an anti-dumping case, which cheered up Chinese leather shoes
makers’ export confidence to some extent. According to the estimate, the export
volume of made-in-China leather shoes will realize slight growth in upcoming
two years.

The
production of leather shoes in China still concentrates in Fujian, Zhejiang and
Guangdong provinces, the combined output of which accounted for 69.62% of
China’s total in 2013. As a result of the growing wages and decreasing labor
resources, leather shoes enterprises in the three provinces are encountered
with higher operation pressure. In the meanwhile, some leather shoes producers
are transferring their production bases to West and Central China where feature
abundant labor resources and lower pay. It is projected that the leather shoes
output of these three provinces will occupy a decreased proportion of the total
in China, and that the output in Hunan, Chongqing and Sichuan will see a rise.

Marketing
Channel

Along
with the ceaseless improvement and development of e-commerce, China online
shopping industry has long been maintaining booming development. In 2013, the
market size of China online shopping industry soared by 40% year-on-year to
roughly RMB1.82424 trillion. Many leading leather shoes enterprises including
Belle, Aokang, Red Dragonfly, Yearcon and Mulinsen have jumped on e-commerce
business by opening up flagship stores or franchised stores through the
platform of Tmall, JD and other well-known B2C websites.

Leading
industrial players continue to give priority to expansion or renovation of
franchised stores. For instance, Belle International is keen on expanding
retail outlets, with the number of self-run shoes retail outlets increasing by
442 on Chinese Mainland in the first half of 2013. Another example is Zhejiang
Aokang Shoes, which, on the contrary, puts sub-brands together in a store with
larger coverage and more staff for sale or sort management.