Spotlight- “The Lift”

Today begins with a new feature here on Animation Insider where we showcase films of our interviewees. Todays film The Lift comes from New Yorker Robert Kohr. You can also catch his interview here!

About The Film: The Lift explores the consequences of one very common behavior of not holding the elevator door open for someone rushing to get on or worse, lifting your finger and actively pushing the close button. In this film, an elevator interaction between the two lead characters goes wrong, prompting a young woman to learn about being insensitive and to be more considerate in the future.

A true labor of love, it took Robert and his team over 4 years to complete this 5 minute plus film that has been screened in over 55 festivals around the world, winning awards in 15 of them. Robert explored working with artists found online, all of whom he had never met and have developed continued working relationships with some of them. In this day and age it’s important to leverage social networking into your business model and The Lift is an example of this trend.