Texas-Based Shiner Beer to Debut First-Ever Super Bowl Commercial

It's one of the most popular beers in Texas and this Sunday Shiner Beer will join the ranks of companies buying Super Bowl ad time.

Be watching for their "This is Shiner Country" on Sunday, the 30-second ad spot cost the company $1.2 million. So what can we expect from the commercial? Here's what the press release said:

“The ad reflects how throughout the years, Shiner has woven itself into the rich history and culture of Texas and has become known to all for being familiar, friendly and welcoming. We truly believe that Shiner is Texas, and we want to offer all of these new Texans an ice-cold welcome,” according to Spoetzl’s director of marketing Gregor Mina.

The Gambrinus Co., Shiner's parent company, has headquarters in San Antonio. Beverage Industry estimated Gambrinus' 2016 sales at $126 million, which put it at No. 85 their latest list.