Tuesday, February 28, 2017

Sequelitis

Universal and DreamWorks Animation’s Trolls is getting a sequel, and stars Anna Kendrick and Justin Timberlake will be back for it. Universal today set an April 10, 2020, release for Trolls 2, a date they had set aside earlier as an untitled Universal event film. ...

It's about box office, of course, but it's way more than that.

There is character merchandising to consider. And hit songs. And the amusement park tie-ins. (Those Troll costumes have be be accurate down to each tuft of fur).

Because the corporate imperative is to maximize every revenue stream, and spinning turnstiles are only part of the equation. Obviously Trolls has other things going for it besides a worldwide box office $339,528,172.