The internet has now become the storehouse of knowledge when it comes to the information required related to eCommerce businesses and branding tips. As an eCommerce entrepreneur, you get almost all the information you are looking for, such as how to maintain customer loyalty, how to effectively maintain your SEO strategy and details about the changing market trends.

With the emergence of eCommerce all across the globe, companies nowadays need to work harder to build brand value and awareness, make them a touch above the competitors, and lure the right customers to buy the products and services. The internet has become a perfect competition market, with innovative methods coming into play. As an eCommerce entrepreneur, you have to develop the right kind of strategies and implement the ideas that help you to attract the right customers and lure them to buy.

The main objective of a marketing campaign is to achieve maximum reach and reception and get an optimum number of customers to buy your products or services. In order to have a successful marketing campaign and get the best fruits out of it, you need to take care of some vital aspects and key components. These can be considered to be the building blocks of a successful marketing campaign.

For business owners in this age of online commerce and social media networking interacting with end users has become customary. Sellers and advertisers are seeking new ways of staying close to existing clients and prospective buyers using various online options including social networking sites. Regardless of the segment of the business, you are in or its scale, social media is a fantastic way of promoting a product or business service. It is a definite way of reaching out to your potential and existing buyers in the shortest possible time and at least cost.

Ecommerce and social media are one of the top trending terms on Google and Twitter lately. The Ecommerce industry or rather a movement is driving the conventional brick and mortar shops to take it to the online space. Social media is bringing newer audiences to the online space and enabling them to visualize the online space in a different way than imagined.

Many Ecommerce websites today rely on effective social marketing for advertising their products and bringing them to customers’ notice. By utilizing the online space offered by social media platforms, Ecommerce platforms have been able to introduce an array of products to the to the customers in a way that most SKUs that are recently launched are brought into notice. As a result, sales for such products ought to increase significantly.

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand. “Amy Jo Martin

More importantly, Social media is seen as a platform for advertising of products and services. Until now, the rates of conversion and actual sales out of such social media platforms was quite small. However, as Ecommerce industry continues to grow and develop, social media is bound to play a heroic role in enhancing the overall success rate of advertising efforts.

The dawn of change in social media

As ecommerce evolves in every sphere, newer brands and products find their way to the online shelves. In fact, there is a host of goods that people had no idea about for a long time now. Surprisingly, even those products are catching the public eye now and creating demand for them.

What are the different forms of market places that make up the social media for a customer?

Did you know many forms of marketplaces exist in the current Ecommerce environment? Customers are actively taking to these platforms to increasing their transaction channels. The online marketplace can manifest itself into peer to peer marketplaces – group buying platforms, peer recommendations, user-curated shopping, participatory commerce, social network-driven sales, social commerce and much more.

In many ways, online Ecommerce has been closely associated with social media in a broader and rather indispensable manner, making it a necessary practice for advertising. Now, most social media platforms such as Facebook are offering direct buy options, right form their webpage. Facebook can drive curated ads to their audience, making it almost unlikely for users to avoid looking at those ads.

These social media platforms are the perfect place to fetch product feedback. Even before a customer lands on an Ecommerce web page to explore pricing or evaluate products, he gets immediate access to the opinions of the users.

How’s that so? Yes, social media forums

So, in a way, social media enable users to contribute and even learn for themselves about the utility of several products. Some of the best Ecommerce platforms in India have a dedicated question and answer display and comments section. The users can simply leave their experiences behind. Similarly, most shopping sites in India have a form attached to capture user feedback. Online selling websites rely to a great extent on user feedback to demonstrate the utility of a product to their customers who can be potential buyers.

Social media has been responsible not just for spreading buzz on recent happenings but also for bringing forth new launches through ad campaigns. It is rightly said that when you are not paying for a service, exploit it. Some of the best Ecommerce websites in India capitalise on this very concept.

As of now, Ecommerce websites rely on various tools and marketing campaigns to bring their products into notice. However, slowly, as the product range offered becomes familiar among the audience, they will need to give their audience a reason to buy those products, whose novelty would’ve also become stale. Here is where social media takes on. It is meant to remind the users why they need a particular product – through interactive GIFs, Videos, Poll questions, Blog Posts, Visuals, and Live Podcasts (Facebook/Instagram Live). As a result, in the coming days, the use of social media is only going to grow for the fact that it acts as a critic cum deal breaker.

Do you know?

KartRocket has empowered more than 5000 entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business.