Lerum's premium jam brand (Lerums Utvalde) was recently awarded two golden stars in the Superior Taste Award, also called the Michelin Guide of Food. To celebrate, this place bound company from Sogn, rich in traditions and with roots back to 1907, has created at television campaign. Together with the advertising agency Bates and the production company Fantefilm, Lerum has managed to bring forward the sense of quality and excellence. Director Johanne Helgeland put us in a particular mood by using certain colours, slow motion, children, butterflies and – of course – the delicious berries. We do not doubt for a second that these soft fruits are the world’s greatest. So, give us more of that jam and more projects like this to work with! A perfect film to a perfect slogan: “Sometimes is something so good, that it feels like the time has halted”. The film is shot by Jon Gaute Espevold with a Phantom, which means an ocean of frames per second. In addition, everything we see – even the amazing butterfly – is for real on the set. Who would believe the film was shot this autumn...Produced by Elle-Beth Lønnestad and Hugo Hagermann Føsker, and post produced by Lene Cathrine Albertsen and Hocus Focus: Edited by Ove Kenneth Nilsen and colour graded by Haavard Albertsen.