"Apple Inc. shakes up management and rearranges priorities across its services, artificial intelligence, hardware and retail divisions as it strives to reduce the company's confidence in iPhone sales.," Tripp Mickle reports for The Wall Street Journal. "The changes, which can be traced back to last year, have included high profile hires, remarkable departures, meaningful campaigns, and companion restructuring. They have rattled rank-and-file employees uncommonly with frequent management changes and led Apple to put more projects on hold while new managers are given the opportunity to reconsider priorities, according to people who are familiar with the case. "

"The primary reasons for the shifts vary from division. But overall, they reflect Apple's efforts to transition from an iPhone-driven company to one where growth flows from services and potentially transformative technologies," Mickle said. includes promoting artificial intelligence commander John Giannandrea to the management team; replaces departmental director Angela Ahrendts with head of human resources Deirdre O & # 39; Brien; and push out top siri voice assistant executive bill stasior. Apple has also trimmed 200 employees from its autonomous vehicle project, redirecting much of the technical resources of its service business, led by Eddy Cue, to efforts on Hollywood programming. "

" Apple has said it will pass 500 million paid subscriptions across the platform by 2020, up from 360 million now. To help reach the goal, Apple uses more than $ 1

billion to make original shows this year with Hollywood A-listers, "Mickle reports." people familiar with the plans. The company is also in talks with major newspapers about offering a news service that costs $ 10 a month. It has discussed bundling these services together into a single subscription along with iCloud storage for images and files, a person familiar with the plan said. "

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Washington's farewell address, September 19, 1996

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