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RELIANT CASE STUDY

Reliant brings electricity, home repair services, and security to residential and business customers across Texas. Reliant is part of NRG Energy, Inc., a Fortune 200 company that is at the forefront of changing how people think about, buy and use energy. NRG’s retail companies, including Reliant, are focused on powering, protecting and simplifying life for almost 3 million customers in 10 states and the District of Columbia. Collectively, NRG’s retail brands are the largest providers of electricity in Texas and the largest competitive retail electricity platform in the nation.

In many states, electricity providers exist in a regulated market where providers operate as a monopoly. There is no incentive to improve service or innovate. Customers have no other options for their electricity needs. However, Reliant operates in a deregulated market and early on, the company recognized the experience they deliver to their customers could set them apart from the competition.

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MaritzCX is a first-in-class research & tech company. We create, consult, and develop programs to help companies improve their customer experience. To learn more about our roots, visit our about page.