The story of Prince Lionheart began humbly in 1973, when its founders began crafting handmade rocking horses in their garage. Over the years, they grew along with the children who used those rocking horses. Now they've moved out of the garage but, after over three decades of innovation, are proud Prince Lionheart is still family owned. Their baby products are designed in part by their customers, whose concerns and ideas they take into account in their efforts to make a better product.