Everybody lives by selling something

Most people, whether they are a partner in professional services, the MD of a business, a tradesperson, customer service, sales, baker, not-for-profit or administration, need the ongoing custom of members, patients, supporters, sponsors or clients to make a living.

Yet many people are still confused by 'sales'. In fact, often when sales is mentioned you see people visibly recoil at the concept and some even go so far as to object to you using the term sales.

Why is this?

Because many so called 'legitimate' sales practices we experience are nothing more than manipulation and deceit, aggression and intimidation, or hard sell, pressure tactics. Whether we are conscious of it or not, most of us don't like how selling is being sold to us. And we don't blame you.

Despite the prevailing paradigms of the 20th century 'old school selling' tactics, highly successful sales people have always known the best way to sell. They know how to explore clients' needs and help them get what they want. They know that trust supersedes like. They practice a range of life skills which are present intrinsically, whether we know it or not. They are applying skills which proactively forge honest and open relationships based on trust, transparency, respect, and doing what we said we would do. This is their competitive edge.

The Barrett Approach

This is the Barrett sales approach. We work with people to help them realise the vital role sales plays in our lives today. Some people believe it is not their right to put their ideas forward instead relying on their good work to speak for them. Others are too frightened and many have never been taught how to sell effectively. Too many people do not purposefully and proactively put themselves in a position to explore opportunities with others, bring their ideas to the table, create new possibilities or earn what they are worth.

Whether we earn a living from what we do or not, if we hide our talents and capabilities from others and no one knows about us or what we are capable of then how can we be of service and earn what we are worth?

Our aim at Barrett is to give people the life skills, tools and personal insight so that we are all able to proactively sell ourselves effectively, ethically and confidently in any situation. We want to work with you to cultivate selling skills and capabilities and achieve excellence through purposeful action.

Published since February 2007, the BARRETT Sales Blog is designed for people in contact dependant careers such as sales, business development, account management, customer service, sales management, marketing, general management, business owners, leadership, HR management, and anyone interested in learning more about the world of sales, communication, team collaboration and leadership.

The BARRETT SalesBlogs is easily digestible and sent for free, via email every week.