Mobile in-app ads are growing at about 60 percent a year and are expected to surpass PC online display ad revenue by 2017, according to a report by market researchers IDC and AppAnnie. Mobile app stores (iOS and Google Play) grew revenue by 2.3 times in 2013, while mobile in-app Read more…

Mobile ad spending on pace to reach $31.45 billion this year Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad Read more…