CLIENT

The Sugar Law Center for Economic and Social Justice, a national, nonprofit organization dedicated to protecting and advancing the rights of working people and their communities. Driving Sugar Law’s work is the principle that civil, economic and social rights are inseparable from human rights.

OBJECTIVE

Three Lyons Creative was commissioned by Sugar Law Center to create a video detailing the importance of a Community Benefits Agreement (CBA) in the city of Detroit and how it could be beneficial to Detroit's neighborhoods.

PROCESS

We worked closely with Sugar Law in order to identify experts and small business owners who could speak to the importance of a CBA. Over the course of a couple weeks, we interviewed six subjects, collected B-roll, and crafted a narrative in order to best make the case for a CBA.

OUTCOME

The video was shown at conference regarding the community benefits agreement and was very well-received. The problem with issues such as CBAs is that due to their complex and far-reaching nature, it can be hard to distill exactly what tangible, real effects a city ordinance would have. We feel like we did our best to show, in real terms, what a CBA would mean and why it would work.

Three Lyons Creative (3LC) is a video creative services company based in Detroit. Through community groups, artists, nonprofits, and businesses both large and small, 3LC strives to tell honest and people-focused stories with pride. ​