"After being asked countless times, 'Can this be an engagement ring? Would it be crazy if I wore this dress to my wedding?' it was obvious that our customers needed some guidance, and for someone to tell them yes, you're allowed to have a black diamond wedding ring," explains Heather Wojner, founder of Bona Drag. The maker of that black diamond ring, Anna Sheffield, tells ELLE.com: "I was beyond thrilled to be part of this new venture. My Art Deco-inspired engagement rings couldn't be in better company."

Wojner wanted the collection to be wearable beyond just the wedding day. "We called the collection 'Ceremonial' since a lot of these styles don't necessarily have to be limited to bridal," she says. "They can be very versatile and worn for any special occasion. You can wear the exclusive Pamela Love White Opal Triangle necklace as a headpiece on your wedding day, and then around your neck on any day following."

A number of the dresses, gowns, and jewelry are exclusive to Bona Drag—including Mara Hoffman's first ever ready-to-wear bridal dress, shown above. "This is only the beginning," Wojner says. "We'll be continuously adding more exclusive styles according to inspiration, rather than season."