High design and post-materialism are hardly two words that I would say go hand and hand. Yet, this is exactly how UXUS describes its Not So Fragile furniture collection— as somewhat of a manifesto on commonplace items and their ability to transcend themselves by bearing their ordinariness to an extreme.

Challenging both our perceptions of beauty and of mundane home design, the Not So Fragile collection consists of several standard home design products, including unremarkable chairs, tables and vases, which are covered in neon orange packing tape. The heightened aesthetic that UXUS is aiming for in the collection comes from an over-saturation of banality.

In putting everyday tape over everyday objects, the designers invite us to see these objects anew and recognize their beauty. In doing so, they are also highlighting the eco-friendly principles of sustainability. I gather this is an easy diy. I also suspect that if you take UXUS' idea and indeed do-it-yourself, this project would make UXUS happy. After all, the company's principle of the design is to get us to think more clearly about our own principles when it comes to beauty, the ordinary and consumption.