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Instagram’s cool questioned as it starts emailing users with ‘Highlights’

Instagram has started sending out ‘Highlights’ emails to some users. The emails, er, ‘highlight’ things they may have missed from accounts that they follow.

As TechCrunch’s Josh Constine, who spotted the development, noted, it could help draw lapsed users back to the app.

“Some people will surely bristle at the idea of receiving more email, especially one’s they didn’t explicitly sign up for. However, Highlights could solve an issue common amongst maturing social networks that show a live, reverse chronological feed of posts. It impacts networks like Instagram and Twitter, but not relevancy-sorted streams like Facebook’s.”

Martin Bryant was Editor-at-Large at The Next Web. He left the company in April 2016 for pastures new. You can find him on Twitter, on Snapchat as Martinsfp, subscribe to him on Facebook and visit his personal site. He's based in Manchester, UK and has a thing for quirky American music and Japanese video games.