It was followed by a roundtable Q&A moderated by Jason Winocour, social and digital media practice leader at Hunter Public Relations.

Why Digital VideoFifty-nine percent of Americans get their news every day from online and a mix of broadcast, radio and print sources. In fact, it is predicted that “by 2015, the demand for online video is expected to grow by 81 percent.”

Interestingly enough, over 50 percent of journalists say that video is vital to their jobs and that HD is the most important format.

For these reasons, among others, it is imperative that public relations professionals use video to engage and build relationships with stakeholders, the media, and the community. However, PR folks have lots of homework before integrating online video in their campaigns.

Best Practices in Mobile VideoSo what are some of the general best practices in mobile video?

Larry Thomas, president of Latergy, LLC, says that communications professionals need to understand that “mobile video is here to STAY.” From there, we need to

Focus on the story and know our audience(s).

Tell the story “simple.” In other words, be sincere, be brief, and be seated.

Distribute to all platforms and screens – and have the stories play on multiple types of mobile devices.

In a follow-up post, I will be exploring best practices for creating, marketing, and measuring online video as suggested at the PRSA-NY panel.

In the meantime, what other general online and mobile video tips can you add? Please share your thoughts with me, here, on BurrellesLuce Fresh Ideas in the comments below.

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Bio: Alfred Cox is a rare commodity of a performer who combines a relentless drive to succeed with the ability to provide “first-person” touch to his clients, creating loyalty and repeat business. He has a hard-nosed work ethic in a results- driven environment and he is often called the “Network King.” Alfred has been in the PR industry for the past 18+ years and joined the BurrellesLuce team in 2011. Connect with him on Twitter: @shantikcox Facebook: BurrellesLuceLinkedIn: Alfred Cox

[…] I wrote a post, here on BurrellesLuce Fresh Ideas, outlining key tips for integrating online video into your PR campaign from a recent PRSA-NY panel. For this post, I thought I would re-cap some of what I thought were […]

[…] last few BurrellesLuce Fresh Ideas posts have focused on integrating online video into your public relations campaign and creating, marketing, and measuring online video in PR. Both were inspired by a recent […]