The new Fall FLOR catalog is in homes today. Here are some snapshots behind the scenes of this season’s catalog shoot.

Sometimes all it takes to create a totally unique look is a change of perspective. Here, our designers used three hues of House Pet and simply slid every other square off-center to create a brick pattern. The end result is dramatic yet really easy to achieve.

From a higher vantage point it becomes easier to see the shift. Download this rug map to create a brick pattern of your own.

Final catalog shot:

Our designers started with this cool configuration of the runner on the back cover featuring our new style, Reverb …

… but, the we love the final shot just as much. Both include ½-cut tiles to create a unique checkerboard or interlocking sort of design. Plus, the color combination is a knock-out.

Final catalog shot:

The bright green painting was the focal point of this room, so our designers chose to play off that piece to create this multi-colored patchwork rug in Toy Poodle. It serves as this season’s page 2-3 editorial feature, and helps to illustrate simple FLOR math: square + dot = rug.

… last-minute primping of the model before the final shot for the page 2-3 editorial spread.

Final catalog shot:

We just love the cool and serene blend of blues in this rug, which uses House Pet to add some texture and pizzazz to the room.

Final catalog shot:

To create the magic you see in the catalog each season truly takes a village. Our team does everything from producing the props (yummy baked cupcakes)…

… to critiquing each shot for composition and lighting, making sure it is just right…

… to entertaining the talent between takes (with kids, that can be a handful!).

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Welcome to "Musings", FLOR's blog dedicated to design inspiration. We've invited a few of our friends to share their personal design thoughts and experiences. We hope you leave feeling empowered and return to be inspired.