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Shareholders of Kraft Foods on Wednesday overwhelmingly approved Mondelez International as the name of the $35 billion snack foods company that will be created when the company finally splits sometime later this year. Coined by two of Kraft's ...

Mondelez is now the new name of Kraft Foods (KFT) international division after shareholders unanimously voted to approve the controversial new name over the more conservative obvious choices like Kraft Foods International. Brands that will run under ...

Kraft's goals come as it plans to spin off its snack-food business by year-end to form Mondelez International Inc., which will aim to capitalize on growth opportunities in emerging markets such as China.

Dominic DeFrancesco, corporate marketing director at Vistar Corp., served as moderator and introduced the session noting that his company supports micro markets and has two different sets of guidelines for operators based on their level of micro market ...

United Biscuits has secured a sponsorship deal with Italian football team AC Milan for its McVitie's Digestives brand. The deal, which will run from July, will see the biscuit become an "official partner" to the team until the end of the season in 2013 ...