Originally, some current sports traditions were just experiments. Staging outdoor games in the NHL, a league badly in need of experiments or traditions that lots of sports fans will notice, might soon become a lasting tradition.

Helio, a joint venture of Internet service provider EarthLink and Korea's SK Telecom, will start selling two phones Tuesday that it's positioning primarily as blogging tools for a mobile generation. The Helio phone will be tightly connected to MySpace, the social networking site that has become hugely popular.

The NFL is billing Saturday's Draft Day, when teams take their pick of college players, as the kickoff on the road to the Super Bowl. The message: Dreams start here. Marketers, meanwhile, are on board to use it to kick off season-long NFL tie-ins.