The reason we suspect this not to be entirely correct is because many analytics tools also require a hreflang attribute (e.g. hreflang="de-de"). Not sure how big of a deal it is for the search engines.

Is there a way to modify osC output to be consistent with the above?

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of course there is, but you need to seek out a capable SEO which you won't necessarily find here. And there is not enough information provided to give a credible response to whatever you're trying to achieve.

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Is your actual content multi-lingual or only boiler plate text. Boiler plate text refers to things like login buttons. The things you find in language packs. If that's the only things that are multi lingual on your site then maybe you don't need to implement this tag at all. It could just result in creating more duplicate content.

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@JcMagpie That's exactly what we are after. Adding hreflang itself is easy but making it take different forms (en-us, de-de, fr-fr) is what we are not sure about. How would we make the attribute take different values depending on the language selected?

@Hotclutch Our content is actually multi-lingual. Not just boiler plate.

The difficulty with our setup is that we use SEO URLs, which rewrites product and category names with /de preceding the German versions. How could we make an HT module insert such tags dynamically based on the selected language?

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Configuration of the canonical tag is something that must be left to the webmaster alone. In the case of the HT module, it outputs a tag that is not correct. It would be very difficult to code a module that tries to take into account all possible permutations.

As an example, your shop is multi-lingual, and the module excludes the language parameter, which would be incorrect configuration.

The module is useful in so far as having a piece of code that can be modified by experienced webmasters, but its not good for amateur webmasters who just activate it and assume that it is doing the proper job, which it does not in most cases.

The difficulty with our setup is that we use SEO URLs, which rewrites product and category names with /de preceding the German versions. How could we make an HT module insert such tags dynamically based on the selected language?

As i said before, somebody needs to look at your site (preferably an SEO). If that person cannot code, they can provide the guidance for a coder. You can then approach a coder to develop the HT module for you.

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think i have done this as an extension to seo urls, gotta dig up some code ...

KEEP CALM AND CARRY ON

I do not use the responsive bootstrap version since i coded my responsive version earlier, but i have bought every 28d of code package to support burts effort and keep this forum alive (albeit more like on life support).