TrendFACTORS

We break down the key elements of the Bohemian Days trend so you can easily incorporate this look into your summer wardrobe.

Knitted textures

This summer, knits are in. Think lightweight tape-yarn tops teamed with destroyed denim or cool white cotton pants. This trend is all about mixing textures and materials to make the look your own.

Prints

Prints add unexpected pops of colour to this otherwise neutral based trend. Mix with white denim and khaki to bring the look together.

Free spirited

The attitude of this trend is effortless. Don't be afraid to leave things undone. Frayed edges, slouchy pants and oversized jersey all add to the look. Tousled hair and slightly sun kissed makeup are the finishing touches.

SwimwearSELECTS

CamillaLUNDSTEN

Littlephant creator

Stockholm born Camilla runs her own brand Littlephant which is sold around the world. She designs all the products, writes and makes books with the character Littlephant and his friends. Her main mission is to inspire kids and adults to explore their own creativity and encourage their curiosity. She is passionate about the environment, animals and people.

Camilla's new collaboration with Lindex marks the second time Littlephant and his friends will be featured as a kidswear clothing line.

Can you tell us about the collaboration with Lindex?

The collaboration between Littlephant and Lindex grew from the character in the books. Respect for humans, the environment as well as the functionality and design of clothes are important to me and that is something Lindex can really live up to.

What inspired you when designing this collection?

Lindex and Littlephant inspire each other. We've also thought about a child's perspective, what works in their every day life and what makes them happy.

Do you have a favourite item from the collection?

If I must choose one it´s the “Hot dog one piece”, fun and functional, but I like them all!

Describe Littlephant with four words:

Colourful, curious, creative and Scandinavian.

Tell us where Littlephant lives.

Littlephant lives in a world that is a mix of fiction and reality. Humans and animals speak the same language, it's universal! Today there are eight picture books with Littlephant for toddlers (0-2 years). We are working on picture books for the older children (3-5 years) where you get to know the world of Littlephant, his family and his best friends Nina and Mascot. Have a look here to read more about them.

PenélopeCruz

GET TO KNOW HER

Red CarpetStyle

We sat down with Penélope to discuss her favourite outfits from the Party Perfect collection, dealing with spotlight and her most memorable red carpet moment!

Penélope has been consistently featured on best dressed lists and magazine covers all around the world thanks to her flawless red carpet style. Her standout red carpet moment was in 2008 when she won the Oscar for her role in Vicky, Cristina, Barcelona. “I saw the dress eight years before in a vintage store and it was a very special piece and I put it back because I thought it should only be something you wear to for a really special event and eight years
later I went back thinking there is no way it would still be there because it was so beautiful and it was still there! That was the sign to me that it was the dress and I still have it- it’s very beautiful!”

”Penélope particularly liked the white lace cocktail dress from the Party Perfect collection that is just right for a night out. “I love lace and I love white and I think that it was one of my favourites from the whole shoot.”

“It’s a beautiful privilege to get to dress up for events and premieres but that’s not the reality, everyday life is the reality…my family is the most important thing.”

Sometimes dealing with the spotlight of the red carpet can be stressful but Penélope notes it is important to not take it too seriously. “Laughing at myself...that’s the only way it works. Johnny Depp and I did a lot of red carpets for Pirates of the Caribbean and he made me laugh so much because he can find humour in the strangest things. It’s important to have a sense of humour.”

BEHINDTHE SCENES

Penélope Cruz

Introducing the beautiful Penélope Cruz, Oscar winning actress and the star of Lindex’s Party Perfect Campaign.

About Penélope

Penélope hails from Madrid, Spain and is best known for her work in movies such as Vicky Cristina Barcelona, Volver, Pirates of the Caribbean and Nine.

Her Style, Her Way

Off duty Penélope is about being chic and comfortable with wardrobe staples but Penélope always wows with her classic yet elegant red carpet style.

Why Lindex?

“Lindex is a great company. I was familiar with them but now in doing the campaign, I’ve become a lot more familiar with their products and collections. I saw the campaigns that they did before with other actresses and I loved it all so it was a really easy decision.”

The Setting

The tropical city of Miami acted as the perfect backdrop to bring together the exotic beauty of Penélope with the colour and vibrancy of the campaign.