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Last week, Canadian cable company TELUS(NYSE:TU) CEO Darren Entwistle said that Netflix might be as much of an opportunity as a competitor. The company could sell rebranded Netflix services under its own banner to get a leg up on its mostly larger head-to-head competitors. Pairing with local cable providers is a strategy that Netflix hasn't considered (at least not publicly), but it's a wrinkle that's worth keeping a watchful eye on.

In this video, Fool contributor Anders Bylund explains what's so new about Entwistle's potential strategy, and how Netflix could leverage the idea to quicker international growth.