Samsung’s new MicroLED tech to take on LG's OLED TVs

Samsung followed up the 146-inch Micro LED 'The Wall' 4K TV announced last year with a smaller, more appropriately sized 75-inch display featuring the same high-quality imagery

New Delhi: Samsung unveiled its newest Micro LED 4K TV display at the 2019 Consumer Electronics Show in Las Vegas on Sunday. The new version has a 75-inch display, as opposed to the 146-inch Micro LED "The Wall" 4K TV, that the company announced last year.

Samsung followed up the 146-inch Micro LED "The Wall" 4K TV announced last year with a smaller, more appropriately sized 75-inch display featuring the same high-quality imagery.

Samsung describes Micro LED displays as being "made up of individual modules of self-emissive Micro LEDs, featuring millions of inorganic red, green and blue microscopic LED chips that emit their own light to produce brilliant colours on screen," without relying on degradable, carbon-based matter like OLED (organic light-emitting diode) displays do, Times Now News reported.

Samsung had been struggling to compete with the OLED TV of rival LG as its QLED (Quantum dot LED) uses a relatively less sophisticated technology.

OLED is a display technology that offers rich colors, high contrast, deep blacks, wide viewing angle, low power and fast response time for sports and action scenes. OLED is somehow similar to LED and LCD TVs.

QLED is a future display technology similar to OLED but one which uses quantum dots to emit light. QLED is more power efficient and less costly to manufacture.

In 2017, Samsung introduced QLED TVs but they were not pure QLEDs since the company produced the line with LCD-based TVs that were supplemented with quantum dots.

The new Micro LED TV pushes the limits of traditional televisions, with its self-emissive technology and modular capabilities.

“Thanks to the modular nature of Micro LED, this technology offers flexibility in screen size that allows users to customize it to fit any room or space. By adding Micro LED modules, users can expand their display to any size they desire,” said the South Korean giant said on its website.

With the launch of Micro LED, which Samsung had in its marketing plan for a couple of years, it is expected to reclaim a chunk of the niche, a premium market of large-screen television sets with high resolution.

However, Samsung has also said that it will take a few years for the Micro LED to hit the markets.