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I use a lot of different tools and various software for marketing. But one of my absolute favorites is BuzzSumo. I love it! At this point, I consider it a linchpin useful for several different aspects of marketing. And apparently I’m not alone. Big name brands, such as TechRadar, TechTarget and even Rolling Stone magazine, […]

Did you know Gmail alone has more than one billion monthly active users? That means roughly one in every seven humans on the planet has a Gmail account. And that’s what I love so much about email marketing: the fact that it’s so universal and allows you to reach such a huge audience. Just think about […]

Meta

“Curation” is one of those words that’s always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun — and just as important. For the uninitiated, content curation consists of finding material relevant to your […]

I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept — or a new name for a classic concept, at least. But as a content creator, I’ve learned how […]

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the […]

Gearing up to create your next piece of marketing content? If you want it to stand out from the rest of the noise on the internet, you have to be focused on producing something both delightful and engaging. That said, there’s some planning to be done before you jump right in. What’s the purpose of this […]

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Using Facebook is easy enough — most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as […]

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog’s publishing calendar, to your online to-do list, to all your favorite social media button generators. Wouldn’t it be great if all of those helpful resources were just a mouse click away? That’s exactly what […]