That appears to be the thinking behind the social media icon’s announcement today that more creators will soon be invited to contribute their own content to Moments, which until now had been curated by Twitter staff and an exclusive team of publishing partners.

“It’s always been our goal to open up this creative canvas to more people,” senior product manager Gaby Peña wrote in an Aug. 9 blog post, noting that while the new contributors will include influencers, existing partners, and well-known brands, “in the coming months” it will eventually encompass “everyone.”

“When things happen in the world, people come to Twitter to see, experience and comment about what’s happening as it unfolds,” Peña wrote. “The stories and voices aren’t always expressed through a single tweet – they unfold across multiple tweets and involve various points of view.”

Thus far, Twitter hasn’t revealed any new media partners for Moments’ Canadian account, @CanadaMoments, though three were given access to the service when it launched in April: the Canadian Olympic Committee, ET Canada, and the Weather Network.

Cam Gordon, Twitter Canada’s head of communications, told ITBusiness.ca that for now, other Moments contributors will be added in the “coming weeks and months.”

Eric Emin Wood is an Associate Editor at IT World Canada. When not writing about the tech industry he enjoys photography, movies, travelling, and the Oxford comma, and will talk your ear off about animation if you give him an opening.