Remember When: The Dodge Rebellion begins, 1966

Feb. 18, 2013

and nationwide student protests were just getting started. Oh, wow, thought Chrysler executives. Maybe these youngsters will buy our new Dodge Charger if we speak their language. So, the Dodge Rebellion was born: an ad campaign that elicited a groan from every youngster who saw

it.

The Dodge Charger, however, did much better: applied to every sort of Dodge since 1965, the name still exists, and now the Charger comes with heated/cooled cup-holders, which every youngster needs.

This ad ran in a January 1966 Eagle-Gazette. (And yes, the Dukes of Hazzard’s General Lee was indeed a Dodge Charger.)