Load Content When Users Hit Page Bottom For Endless Scrolling

There’s a snazzy new feature we’ve seen a couple places that we just had to look into. When users reach the bottom of a page, more content is loaded. So, rather than users closing the window (or having to click a “next page” link), you can given them more to read. For sites with a significant amount of content, this makes for endless scrolling.

There’s a short delay, while an Ajax call, retrieves more content and pastes it below. Otherwise, it’s a smooth transition to the next bundle of blog posts, photos, or links. You can see endless scrolling in the wild at lifestreaming service Soup.io, link-sharing site DZone, Google Reader (if you have an account), or this demo of the technology. Just scroll to the bottom of any of those pages.