ABC White Coffee

Company : PT. Santos Jaya Abadi | Type of Project : Brand Development

Kopi ABC continuously expanding its brand portfolio, by penetrating the instant coffee category through “white coffee” product. The visualisation of the smoothness and warm feeling of drinking a cup of white coffee was one oh the design directions to convey the benefit of the product and to make it more “approachable” as well as gives the relaxing sensation of enjoying coffee.