The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on business development for law firms starting with "Biglaw Business Development: 5 Insights From Chief Marketing Officers," from Above the Law.

1. Biglaw Business Development: Five Insights From Chief Marketing Officers

Get practical advice from some of the top chief marketing officers in the law industry to boost your firm's business. Read more from Above the Law.

2. Outdated Partner Comp Plans Are an Obstacle to Growth

Though partner compensation plans may not be directly related to marketing in a law firm, they can have a large impact on business development. Many times, partner compensation plans underemphasize business development. Read more fromThe American Lawyer.

3. Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018

Pay-per-click marketing has shifted immensely in the last year, so your law firm should be re-testing and changing up its techniques based on those outcomes. Read more from Forbes.

4. Abuse of Power Within Law Firms: The Rainmaker Dilemma

Regardless on where you stand politically, there is not doubt that this year has been full of outing individuals who have abused their power. In the legal world though, some of these "bad actors" have been tolerated because they are major rainmakers. Read more from ABA Journal.

5. Want to Improve Law Firm Diversity? Hint: Start Upstream

Improving diversity in law firms is not an entirely new concept. Get some tips on how to drive diversity initiatives in your organization. Read more from The National Law Journal.