GLASTONBURY, ENGLAND - JUNE 24: Wu Tang Clan perform live on the pyramid stage during the Glastonbury Festival at Worthy Farm, Pilton on June 24, 2011 in Glastonbury, England. The festival, which started in 1970 has grown into Europe's largest music festival attracting more than 175,000 people over five days (Photo by Ian Gavan/Getty Images) less

GLASTONBURY, ENGLAND - JUNE 24: Wu Tang Clan perform live on the pyramid stage during the Glastonbury Festival at Worthy Farm, Pilton on June 24, 2011 in Glastonbury, England. The festival, which started in ... more

Photo: Getty Images

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Members of the hip hop group Wu-Tang Clan perform on the Main Stage during day one of Bumbershoot, the annual music and arts festival at Seattle Center. Photographed on Saturday, August 30, 2014 in Seattle. (Joshua Trujillo, seattlepi.com) less

Members of the hip hop group Wu-Tang Clan perform on the Main Stage during day one of Bumbershoot, the annual music and arts festival at Seattle Center. Photographed on Saturday, August 30, 2014 in Seattle. ... more

Photo: SEATTLEPI.COM

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Wu-Tang Clan to RadioShack’s rescue

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by Ashley Vazques

Earlier this year, RadioShack was left for dead when the electronics retailer filed for bankruptcy and closed 1,784 of its stores nationwide. In an attempt to rebrand the outdated company, RadioShack recently announced a new partnership with rap group Wu-Tang Clan.

Robert “RZA” Diggs, founding member of the hip hop group, is the creative director of the San Francisco startup that designed Boombotix Speakers, a line of wearables designed for skaters and snowboarders, according to retaildive.com.

The Wu-Tang Clan’s highly influential name is expected to attract a younger clientele, those interested in products of a certain “cool” factor, and Boombotix Speakers is a brand that fits perfectly into the image that RadioShack is trying to create for itself.

Boombotix targets “those that demand the highest level of audio performance,” according to its website. The speakers combine flash storage capabilities with bluetooth streaming, allowing users to abandon their phones altogether when listening to music.

This partnership with RZA is not unique, as RadioShack is building its new image based on exclusive partnerships and state of the art electronics. This is backed by a $75 million dollar financing plan, according to retaildive.com. RadioShack also plans to spend this money on drastically remastering the in-store experience.

It looks like the new RadioShack aims to be unrecognizable from its brand prior to bankruptcy.