A start-up that uses a software-as-a-service approach to make it as seamless as possible to crawl a website and give its customers insights into their search engine optimization strategy raises $7.2 million.

Gene MarksGene Marks owns the Marks Group, a Bala Cynwyd, Pa.-based consulting firm that helps clients with customer relationship management. Marks is an author and a certified public accountant, and he writes regularly for The Post’s On Small Business blog. For more about Marks, visit genemarks.com. Follow