Record Sponsorship Delivers Real Wages To Women Cyclists

Women’s pro cycling team, Wiggle Honda Pro Cycling, today announced a major new sponsor that will provide female cyclists with a greater share of the economic benefits that have for years only gone to the men.

In announcing the 3-year deal with online cycling retailer Wiggle.co.uk, team manager/owner and 2010 Commonwealth Games Gold medalist, Australian Rochelle Gilmore, was quick to point out the advantages.

‘Women have traditionally ridden for contracts as little as one-tenth of what the men earn,’ Gilmore said.

‘If you want to get the best out of an athlete you need to provide them with what they need—and all too often funding shortfalls mean women cyclists are not provided what they need.

‘Our team philosophy is all about the athletes. The deal with Wiggle.co.uk enables us to provide better salaries and the supportive environment our athletes deserve and need so they can reach their full potential.’

The Wiggle Honda Pro Cycling Team brings together one of the strongest lineups in women’s professional cycling including:

‘It’s a privilege to support Wiggle Honda Pro Cycling. We look forward to playing a pivotal role in supporting this tremendous group of athletes and hope that our partnership will motivate future female cycling champions the world over.’

Wiggle joins Honda Motor Europe as principal partners, with the team also enjoying the backing of The Bradley Wiggins Foundation and British Cycling.

‘I have personally been a Wiggle customer for years and look forward to working closely with the team to ensure that the athletes are well looked after throughout the season’, said 2012 Tour winner Wiggins.

The team kicks off its racing season on 3 February 2013 with the Tour of Qatar and will then switch their focus to victories in one day races and UCI World Cup events.

About Wiggle Honda Pro Cycling

Wiggle Honda Pro Cycling was founded by Commonwealth Games Gold Medalist and Australian Cyclist, Rochelle Gilmore in 2012 and will make it’s debut year of racing in 2013.
Gilmore has sucessfully managed previous Australian Women’s road race cycling teams in the past, most notably the hugely successful and podium dominating Australian Honda Dream Team.
Wiggle Honda Pro Cycling will be her first international UCI women's professional road cycling team.