Amazon figured out social shopping and e-comm - social e-commerce - a long time ago. They made it easy for consumers (aka prosumers) to make recommendations, write reviews and then share the information with other users. Although, I am not surprised that these ideas failed to catch on with most businesses. Interestingly, most businesses today are missing out on web 2.0 too.

Check this out. On craigslist this morning, which I read for amusement, there was an ad for big Net retailer. The retailer is jumping into social application software - online communites. They are weaving their sites around customer interaction. The customer becomes a producer - prosumer. The customer is alive and wants to participate.

Passion lives with diversity on the long tail. Yep, it's an adventure going there. I discover awesome things - from niche markets - that blow me away and really cool people - bloggers - who have mind-boggling ideas about everything.