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If you spent any time researching how to grow your business in 2015, you probably have a vague idea that branding is something you should pay attention to. Branding is an essential ingredient to the success of any business — either you can go about it like a kindergartener finger paints, or with the precision of Van Gogh or Warhol. Startups, take heed.

Your brand is expressed through your visual identity (logo, colors, fonts, etc.), website, and social media. And the goal of any brand is to connect with a large number of people from very specific demographics (ie, your target market). With that in mind, it makes the most sense to keep things simple. Think of the most recognizable brands in pop culture – Starbucks, McDonalds, Apple, Nike. While each of these brands has different markets and goals, they all have one thing in common: simplicity. A mermaid. Golden arches. An apple. A swoosh. The brilliance in keeping things simple is twofold:

You make a clear and concise statement as to who you are and what you’re all about.

You reduce the risk of alienating a portion of your market with poor design choices. (Remember, humans experience the world first and foremost with their eyes.)

Small businesses and startups can fall into the trap of wanting to be everything to everyone, and by doing so, they dilute themselves into nothing special. [bctt tweet=”When you can establish what your business is all about, who your target market is, and clearly communicate your message with precision, you become iconic.”]

Want to become iconic, yourself? You’re a mere click away, doll. Drop us a line, let’s do this.