Obama Releases New Spanish-language Ads

The Obama campaign released a new Spanish-language television spot on Monday, titled “El Sueno Americano”, in which he addresses Hispanic voters in Spanish about the American dream.

The thirty-second spot focuses on the principal issues in all voters mind this election season, healthcare and education, instead of focusing on the hottest of hot-button issues, immigration reform.

Last July, the Obama campaign stunned Hispanic media execs with the announcement that it planned to invest $20 million in Hispanic advertising in battleground states in the run-up to the election. Most of this spending has been absorbed by television networks Univision and Telemundo.

The Spanish-language commercial was leaked to YouTube on Friday and by Tuesday morning had yielded more than 60,000 page-views.

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.