Welcome!

Do you need instant cash? We offer instant cash loans from $5 to $15,000 or more. No credit check-no hassles. When you need cash, we are here for you. All transactions are confidential, and once you are a customer, we will treat you like family. If you are in a bind, or just want to cash in your unwanted merchandise, we are here for you. Save thousands of dollars on new, estate, vintage, and GIA certified diamond jewelry at Gems N’ Loans, North County San Diego’s largest gold buyer and jewelry reseller for 22 years. Trade in your old, unwanted, or broken gold and platinum jewelry and save even more on anything you buy! We pay the highest prices in North County for your gold and platinum no matter its age or condition. Online and mail-in gold buyers have been identified as dishonest. Sell gold and platinum at one of our 4 locations to a business that has been in town for over 20 years, has an A+ rating with the Better Business Bureau, has GIA certified Accredited Jewelry Professionals (AJP), Graduate Gemologists (GG) and Graduate Jewelers (GJ) on staff to assist you.

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Use Your Gold Like a Credit Card

“North County’s largest public gold dealer” Your gold is evaluated, tested and weighed in your presence on scales certified by the County of San Diego. Don’t deal with the “fly by nights.”