My Bloghttp://interatlanticfund.com
We are a digital marketing focused blog.Tue, 01 May 2018 00:27:22 +0000en-UShourly1https://wordpress.org/?v=4.9.6Get Facebook Likes: 5 Effective Wayshttp://interatlanticfund.com/get-facebook-likes-5-effective-ways/
Tue, 01 May 2018 00:27:22 +0000http://interatlanticfund.com/?p=21A few years back when a young entrepreneur Mark Zuckerberg came up with this idea of connecting people around the world with a social networking site Facebook, no one had the impression that this could actually take over the world. Today almost with 2.13 billion active users worldwide, Facebook has now become one of the top 5 largest country of its own. People are here not only to communicate and connect, yet it also has the potential to be the current platform to grow businesses and help them reach to the new customer range.

Many big brands and companies of different genres have their presence on the site and are continuously working on how to improve it on daily basis. It has different features to connect with your audiences and create the brand voice as well as increase in sales. One of the ways to know your potential audience in Facebook marketing strategy is by the number of likes. Keeping the nature of your brand in mind, creating the most likeable and engaging content is the main key to get more likes. Let’s have a look at the 5 most effective ways of getting it done.

1. Get Your Information Upgraded

After having a Facebook page for your business, it should has every relevant and accurate information about what you own and your audience might be interested in. There are many sections of your page, each should be filled with the content that is optimized and searchable by search engines, helpful and pertinent to understand what you’re offering and fascinating enough to charm the viewers. Make your page discoverable as much as possible. Include the like button on your page and remove the barriers if you have any.

2. Know Your Audience

To start with any Facebook agency, or leading your business in right direction, one should know the targeted audience to work with. The number of your Facebook fans wouldn’t be a pride metric unless you have crafted the potential audiences. A more delicate and researched audience can drive you to the desired traffic and leads for your brand/business through regular engagement.

3. Be a Little More Active

Being lively on your page is one of the most effective ways to stay connected with the audience. If you are not often, try to be a little more frequent as it will increase your visibility. Know what you’re showcasing as it will make an impression on viewers of your business. Create content that is relatable to your business as well as users.

4. Engaging Content

Valuable and quality content is the key to get likes. The more interesting and engaging content you come up with, the higher are the chances of connecting with people. Building a long-term affiliation with your fans depends on how thriving your page is able to narrate story or idea you want to share. Post more visual content like photos and videos.

5. Expand Your Reach

You can always use the promoting strategies like Facebook ads and paid social ads to appear more frequently. Facebook is not just about fan groups or pages; it offers you to craft your advertising campaigns to expand your business. Doing a proper research on the parameters, what kind of people do you want who can see these ads, their interests, locations, regions and status; your campaign can expand the potential reach.

]]>5 Types Of Digital Marketing You Should Knowhttp://interatlanticfund.com/5-types-of-digital-marketing-you-should-know/
Sun, 01 Apr 2018 20:27:22 +0000http://interatlanticfund.com/?p=15The world is now digital and so are the techniques of marketing your product/service. This is the reason why most of the people these days aspire to become a digital marketing specialist. When we hear about the word digital marketing, we all get curious about exploring it. But when it comes to understanding every bit of it, we somehow get stuck. It is often troublesome to figure out which type of digital marketing services best suit our business needs.

In this article, we are going to discuss all the basic types of digital marketing so that you can find out which type of digital marketing company or digital marketing expert you need for your business.

Social media marketing

The ninjas of digital marketing and top digital marketing agencies have great focus on social media platforms to make the best use of it for the marketing. Everyone is familiar with the role of social media networks in our lives. Not only do they help us connect with our loved ones but also serve as great tools for marketing.

Digital Content marketing is one of the most useful tool to engage audience online. Digital marketing specialists describe it as an art of storytelling and delivering valuable information to create brand awareness among the users. It also helps in building long-term and healthy relationships with the customers.

Also read, 10 Ways to Engage Your Audience with Interactive Content

Search Engine Optimization (SEO)

SEO marketing is described as the process of optimizing every piece of content available on your website and also includes working off-page to help the website rank higher on different search engines like Bing, Yahoo, Gooogle.

SEO marketing is a fundamental part of digital marketing and without it, digital marketing will be incomplete. There are many qualified local SEO services, SEO experts and SEO agencies that provide efficient SEO services to help your business grow online.

Search Engine Marketing (SEM)

As discussed above SEO is concerned with the high ranking of website and generating traffic on it, while SEM is about paying search engines to get traffic on your website. The most common type of search engine optimization is Google Adwords, for a very simple reason that Google is the best search engine on the internet so far.

Pay Per Click (PPC)

PPC is more like SEM Marketing where you have to pay search engine to market your product/service online. But the method is a bit different. In PPC the marketer has to pay for each click on the link to a website. For effective PPC services, you may opt for the best and renowned digital marketing agency NYC, or hire any Digital marketing expert to help you with ad posting on social media networks and on other high-traffic websites.

Read on to find out more about PPC Marketing, What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing …

]]>Email Verification: Why Bother?http://interatlanticfund.com/email-verification-why-bother/
http://interatlanticfund.com/email-verification-why-bother/#respondTue, 27 Mar 2018 14:39:40 +0000http://interatlanticfund.com/?p=12Emails are an exceptionally versatile medium. We all are quite aware they are not a one trick pony – this medium has its links tethered in a lot of areas. But email addresses are not as innocent as they seem; at least for email marketers.

As it turns out, while emails are exceptionally important in this field, they can be equally troublesome too – especially the bad ones. Differentiating between good and bad emails is very important.

Read on and find out why many reputable businesses take time out and bother to validate their email listing.

Prevents Abuse

An Email verifier can prevent your account from this abuse and identify spam traps and dead accounts. It can also detect temporary email address that might help your business to attract real customers rather than fake accounts.

It’s not just us: a blog on storify says, email verification can also eliminate hard bounces and improve your IP reputation providing you a great data score. A high score can boost your campaign and business.

Increases Interaction

A lot of email addresses contain typos, domain or similar kinds of error and can reduce the chance of your business interaction with customers.

Alternatively, people use fake email addresses or someone else’s email address without owner’s permission – frequent verification and validation can decrease the chances of this happening.

A validated email list increases the chances of interactions with a real person rather than a bogus account and helps expand your business.

Return On Investment (ROI)

As an entrepreneur you will spend a lot of time developing marketing strategies and campaigns. These campaigns will help you collect email addresses and data; inaccurate email addresses will not only waste your time and effort but will use up your money, too. Email service providers charge money not only for delivered emails but for undelivered emails as well.

Since inaccurate emails can also take up a lot of information database, you can use email verification software to help you figure out what kind of email addresses to remove from your list. Helpful features, such as integration with popular email platforms like iContact and many more will make your task smoother than ever.

Need more reason for why email validation is a crucial step to save your time, money and effort?

Deliverability

An email marketer is always trying to improve their rate of deliverability and increase their email campaigns. Having a bad account can reduce your rate of deliverability by 10% which is why email verification can help your business grow and increase deliverability.

Email Verification is a fast and easy process once you get connected to the right kind of service provider. www.neverbounce.com is our favorite email verifier and it will help make your email campaign successful. 50,000 clients cannot be wrong, can they be?

]]>http://interatlanticfund.com/email-verification-why-bother/feed/0Tablet vs. Mobile Phonehttp://interatlanticfund.com/tablet-vs-mobile-phone/
http://interatlanticfund.com/tablet-vs-mobile-phone/#respondSun, 25 Mar 2018 17:19:31 +0000http://interatlanticfund.com/?p=72.53 billion People are Smartphone users while 1.32 billion people are tablet users, worldwide. Clearly, it can be seen there is a user bias towards Smartphones; the number of people who use Smartphone is half that of those who opt for tablet. Each of the two has its own pros and cons. let’s have a look at why people prefer mobile phones over tablets – and those who go for tablets, what are their reasons?

Portability

This is perhaps the biggest point in favor of mobile phones. Small, easy to carry around, mobile phones have become the definition of portability. Most of the time no bigger than the back of the hand, smartphones are easy to carry, store, and use. This comfort is not found in tablets. The screen space is large, cannot be fit in your jean’s pocket and has to be carried around in a bag.
While there are tablets available that weigh less than a pound, mobile phones still seem to be favored for on the go usage.

Phone is a necessity

According to Pew research centre, 46% of smart phone owners “couldn’t live without” their mobile phone. One other research says, 80% of millennial reach for their phone first thing in the morning. These figures and strong statement are reason enough to suggest a phone has become a crucial part of today’s life. It is understandable considering phones today don’t just offer texting or calling – they encompass a whole world inside. From storing pictures to social media access, phones cover it all.

Percentages found on Forrester Research suggest tablets on the other hand are used when relaxing. It is more likely to be used in the living room, at café, or other places where the user is usually stationary. It is used for reading, playing game, watching a movie rather than chatting unlike phones. The activities common on tablets tell us more attention is given to the content viewed on a tablet when compared to a phone, where attention is fleeting.

User experience

While there are some big points in favor of phones, a tablet’s user experience tips the scale and balances it. A tablet most definitely has the bigger screen, better resolution, and as some say “fat finger friendly”. Visuals such as videos are preferred over textual content; a bigger screen automatically provides the better experience.

Phones are personal

In this infographic, 50% of people feel uncomfortable in leaving smartphones away from them. It may be deduced, a phone is considered more of personal use containing personal or intimate data. On the flip side, a tablet is usually shared by the whole family, and is seldom in the possession of a single person.

This would lead us to believe a tablet is less personalized thus, retaining a lesser degree of emotions from the user. Phones, considering have a lot personal content stored, and are more likely to be upgraded and see a long term usage as compared to a tablet