Study says GOP campaign soaks up cable news coverage

Posted
Tuesday, April 19, 2016 9:54 am

By David Bauder

The Associated Press

NEW YORK &GT;&GT; Anyone who used Fox News Channel's prime-time lineup as their main source of campaign news over the past month may be forgiven for thinking there was only one presidential nomination contest.

Fox spent 666 minutes interviewing Republican candidates for president or their surrogates, with 11 minutes on Democrats Hillary Clinton and Bernie Sanders, according to the Media Research Center, a conservative media watchdog. The group measured content on weeknights from 7 p.m. to 11 p.m. on March 21 through April 15.

During the same period, CNN spent 729 minutes with remaining Republicans Donald Trump, Ted Cruz, John Kasich or their representatives. Democrats had 326 minutes, including last Thursday's debate in Brooklyn, the group said on Tuesday

MSNBC, which has a left-leaning lineup at night, talked to Democrats or their representatives for 296 minutes in prime time, with 246 minutes for Republicans, the study said.

Fueled by Trump fascination, the Republican race in general has gotten more coverage. With ratings soaring, the news networks frequently have candidates on for "town hall"-style interviews: each Republican appeared with family members on three successive nights on CNN last week.

Fox no doubt believes that its audience, dominated by Republicans, is more interested in the GOP campaign, said Rich Noyes of the MRC. For example, Sean Hannity's show had no Democratic candidates or surrogates on during the monthlong period, the group said. A 2012 study by the Pew Research Center found that 78 percent of Hannity's audience identified themselves as conservative, and 5 percent as liberal.

For the same reason, two candidates seeking the votes of fellow Democrats would have little incentive to speak to that type of audience.

The advocacy group did not include party members not affiliated with a particular campaign or straight news coverage in its calculations.

TALK TO US

If you'd like to leave a comment (or a tip or a question) about this story with the editors, please
email us. We also welcome letters to the editor for publication; you can do that by
filling out our letters form and submitting it to the newsroom.