Google Business Photos, A Google Maps Project Launched In India

Google Maps has launched its Google Business Photos program in India. This program allows users to see an interactive, 360-degree imagery inside businesses and gives them a feel of how the place actually is. The businesses in question here are showrooms, restaurants and any other consumer oriented/driven businesses. Using Street View Technology, businesses can hire Trusted Agency Photographers to shoot the interiors of their premises. Along with the interiors, businesses can choose to showcase their price points, opening/closing hours, menus, happy customer photos, etc. Users of Google Search, Google+ and Google Maps have access to these pictures. A pilot version of the Google Business Photos program was earlier launched in cities like Mumbai, Hyderabad, Chennai, Pune, Bengaluru, etc. and thousands of businesses were roped in to try out the program. The business photos of these stores/hotels/showrooms are now live for all to see. For example, when searching for Hard Rock Cafe, Pune I came across this 360-degree imagery of the store. Before being launched in India, the program was available in countries like USA, Australia, France, UK, The Netherlands, Canada, Ireland and New Zealand. I think the launch of this program in India is great news for businesses. The fact that businesses can make official pictures of their premises and peripheral details available to the customer without relying on third parties like Zomato is going to work well for them. While this imagery will provide the discerning customer with the right picture of the business, I don’t see it replacing reviews or customer comments. I think users will refer to the former and latter so as to get a complete idea about the quality of services offered. What do you think of Google Business Photos? You think it will add immense value to businesses or then is it just another platform from among many to connect with the customer? Do tell. In case you are interested in accessing the Google Business Photos service, click here . Image Courtesy | eatmarketing Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency