Mobile Apps

…baked into the app upon release. • Incomplete Tools – According to Forrester’s mobile analytics report, many marketers are still relying on traditional web analytics (Adobe, Webtrends, IBM) to measure their mobileapps and mobile websites, despite a growing number of specialized mobileapp analytics…

…for native apps. The company says that, to its knowledge, this is the first header bidding for apps that employs software development kits (SDKs), instead of a few solutions that require customized coding built into the app. Called Smart Yield and similar to its web cousin, it provides a way for app…

…resides in the root folder of a website. In the newest proposal for apps, the ads.txt file for a given app will also often reside on an associated website, with some reference from the app to the file location. Travelocity’s app, for instance, would point to its ads.txt file on, say, the Travelocity…

…managing user acquisition for mobileapps. Based in Foster City, California, and founded in February, Acquired is the latest creation of Andrey Kazakov and Max Gannutin. They were the founders of app marketing data firm AppScotch, which was acquired last year by app analytics firm AppAnnie. Their…

…mobile — we live and die by it. Don’t get me wrong, measurement is king — it’s what we’re all about, of course. However, it’s important that you don’t use a scattershot approach. Every app is invariably different, and audiences are unique. You should be consistently checking and testing your apps to…

…Cracking The Black Box of Digital Measurement: MobileApps Feb 12, 2016 by L. Erik Bratt Columnist L. Erik Bratt discusses why you need to have the right strategy and tools to bring you insights into how users are engaging with your mobileapps. A Layman’s Visual Guide To Google’s Knowledge Graph…

…platform’s intelligence does the rest. PacketZoom to bundle Amazon CloudFront with its mobileapp acceleration tools Feb 13, 2018 by Robin Kurzer The mobile solutions company says it is the only complete, end-to-end mobile CDN in the industry. Instapage launches first landing page platform with AMP…

…how to rank apps in Google search results, as well as in Google Play and the iTunes App Store. Google App Streaming Now Live For Many Apps Via Try Now Button Feb 19, 2016 by Barry Schwartz Google App Streaming is now live in the Android Google App search results. You can preview apps directly from…

…“Many app developers rely on more than 15 different monetization platforms and SDKs,” said Matt Gillis, SVP, Publisher Platforms at AOL, in a statement. “Managing and integrating all of these technologies into their apps is time-consuming and resource-intensive. With ONE by AOL: Mobile, plus our…