Web Design and Content Optimisation for SEO

What Is a Search Engine Friendly Website

How A Search Engine Works
A search engine is an artificial intelligence system that tries to provide results based on a particular search phrase. Perhaps you went to Google and typed in "Web Designer for Newcastle" or "History of Newcastle" as quite different search topics. You expect to find a range of sites that best fit with your particular search and it's the job of the Search engine to sift through the millions of sites and find the ones you're most likely to want to see

Competition to Be Found
In order to summarise and index a particular website and web page; search engines scan the page content and use the written content to figure out what is being discussed. If there were only a few sites to look at, then having your site appear near the top of the relevant search engine results wouldn't be too difficult, however, ther are likely to be hudred, if not thousands of page that might partially match the search and choosing the best ones is going to depend on more that just having the right words on a page

Making Your Pages Relevant
Search engine algorithms help sift out sites that are less likely to have the breadth of information rerquired for a truly relevant web page or website. With thousands of sites to compare across a variety of topics; search engine have become extremely sophisticated at determining what phrases are likely to be found together on a relevant page; then it can look at the importance the website, itself, places on particular pages and phrases. By comparing all the relevant sites and pages it is possible to rank them in order of likely relevance to the search phrase. You can help improve relevance by writing web copy that covers the page topic in both breadth and depth without trying to just stuff keywords on a page

Search Engine Friendliness
By choosing titles and topics carefully and using the appropriate page markup to allow the search engines to gauge the page subject and importance correctly you can help search engines to index your site and help improve your chances of being most relevant for a particular search as well as showing up more often for similar and related searches

The Black Gate of Newcastle

The Castle Garth

There was a loophole in the law in Newcastle that allowed people to escape justice and enabled unlicensed Newcastle tradesmen somewhere to work: Northumberland within the Newcastle boundaryDiscover the Secrets of Castle Garth

The Maison Dieu

Established in 1412; The Maison Dieu was set up by Roger Thornton and then use was granted for the building to be utilised for wedding receptions The Maison Dieu and Hutch

Mosley Street and Dean Street - A brief History

Joseph Swan, Inventor of the electric light bulb had a photographic business with his colleague Mr Mawson. Joseph Kemble with the actors and theatre goers could tell many a tale of the old Theatre RoyalA History of Dean Street and Mosley Street