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Here is the overrated gears commercial.
i mean, Mad world is a GREAT song, but the pacing in that commercial was horrible past the first 30 seconds in the longer version, in the shorter version its even worse. the horrible literal lyrics of "familiar faces" as he looks into the reflection in the puddle, and then "worn out faces" as he turns the face of the broken statue. Right at the end, the piano in the dark with only the orange eyes illuminating the scene start to work, but as soon as the creature is revealed the pace of the song is too slow for what you are seeing on screen. Artistically, the gears commercial was nothing more than a fan trailer with dubbed music. it just looked so amatuer.

People write off the ps3 launch commercial with the baby far to often. thematically, the baby doll one is incredible. Very 2001 monolith style. The young, blank slate of a child is completely awed and blown away by the knowledge that the ps3 imbues into it. It only works with the doll too, a real child would have been not good enough. there is impact there, the reflection of all the images in the eyes as the tears flow, then retract.

I distinctly remember the Perfect Dark commercial as being pretty cool back in 2000. I watched it over and over online and pretty much memorized it. That and the model they used to play Joanna was pretty hot to my 15-year-old self.

For that matter, the Metroid Prime/Fusion commercials were really cool because they had live-action Samus... action. For a few fleeting weeks it seemed like a live-action Metroid movie would be a good idea.

Aneurythmia, Javen and thatdude_frombaywatch really smell pretty good and this pie is for them: pie

both the Halo 3 E3 trailer, and the CGI tv spot give me goosebumps watching them. I guess not everyone will agree, but the E3 trailer is such an awesome, epic buildup (assisted by the music which throws in signatures from all the previous Halo trailers, but mixed into one outstanding composition) and chilling conclusion. The tv spot just portrays everything i'm feeling while kicking ass and taking names as Mr Chief.

The gears of war commercial is the single greatest video game commercial ever made. Ive seen people in cinemas just blown away by it, sitting there in silent awe of how astounding it makes the game look.

I know multiple people who went out, bought a 360 and the game based on that trailer alone. Ive seen people talk about it at work, sales of Mad World went up. Everything about that commercial is beautiful.

Message = "This game is beautiful, you need to see it to believe it"

Conversely the PS3 doll trailer is just stock horror footage, it actually puts people off the PS3. Sony has fallen int the key trap of thinking "people like fear, lets assosciate ourselves with fear and shock as an emotion". This can work, but by tying the fear to something semi-human (a baby) and vaguely annoying they produce the wrong emotions. You see that advert and think, err, thats weird, that baby doll was disgusting. Again this could work, but the PS3 didn't do anything about the baby doll being disgusting. It just sat there.

Message = "PS3, it just sits there while the disgusting baby wanders about"

They could have really easily gone with just a commecial full of action, fast cuts and hair metal riffs, but they didnt. It had a little bit more quality which is indicative of the game. How many game commercials have we seen where it's just FAST CARS BIG GUNS LOOSE WOMEN, I thought th Gears commercial set it apart from the pack. Sure it was cheesy, but it was different. You were being to unfair on it and didnt understand its purpose.

Indeed, I agree. Look at every single other trailer epic has ever done. This was a really nice departure from their standard 'zomg explosions and loud music!' and I enjoyed the freshness that alone brought.

Yes, the Gears commercial was great. It wasn't as awesome as the Zelda one or Segata Sanchiro, but it sure as hell wasn't bad. The guys at marketing need to figure it out that throwing an ad consisting of half-a-second gameplay excerpts isn't going to cut it, since you just can't gauge what the game has that would interest you.

I liked the Japanese God Hand ad. It's hilarious and was really helpful in my decision to buy the game (and it's fucking amazing). It has a bit of that Segata feel to it.

The ocarina of time commercial is really special to me. In 1998, OoT was my most anticipated game ever. I didn't have access to the internet then, so I got all of my information from magazines. When I saw this commercial, it was the first time I had seen the game in motion. It was overwhelming.

I also really like the Super Mario RPG commercial and the Super Mario World 2 commercial, but I can never find them.

On the OP's mention of the Gear's of War commercial: The original Mad World is so much better than the Gary Jules version. It's so groovy.

Anyway, you people are using YouTube for this poo? Pfft. http://gameads.gamepressure.com/ I think that's the right URL (if it isn't, Google for something similar). Huge database of game commercials from around the world.