I love Detroit and recently headed to this snowy (while I was there) city in Michigan, where I had the honor of being a keynote speaker for an exclusive brokerage event. I spoke on the most powerful marketing engine today, social media, and how it's still being underutilized.

Whatever your tribe is, you can cater to it. Find what you're interested in, and consistently put out engaging and valuable content related to it. Make this a priority, not something you'll eventually "get to later."

Think about it - as a business, you have the privilege of connecting with others on a meaningful level ALL while increasing your numbers. Don't leave this on the table, friends.

I recently attended and spoke at Gary Vee's Agent2021 conference in Miami. Now, I try to make it to several conferences a year--and this one was different. And I'm not just saying that because I sat on the stage.

After waking up at 2 am (😴) and making my way to Miami, I was full of adrenaline and excitement. The conference took place at the Dolphin Stadium in Miami-- where Gary, his business partner Matt Higgins (you may recognize him from Shark Tank), myself and some amazing professionals in this industry during the day took the stage.

The whole deal was about personal branding, real estate, and social media. I got the chance to chat with some fellow real estate pros and give them my two cents. I made copious notes and have been and will continue to share them with you all.

Friends, taking time out of your crazy schedule to make it to some conferences like this is HUGE. You HAVE to invest in yourself and your professional development if you want to take this seriously.

Peter Lorimer is co-host of the Netflix series "Stay Here," which helps property owners turn their AirBNB listings into beautiful moneymakers.

The show is a fun mix of design, business and travel.

He, along with design guru Genevieve Gorder, traveled around the country and transformed short-term rental spaces like a houseboat in Seattle and a swanky Malibu beach pad.

Lorimer says the key to becoming a "super host" is to view the property like a small hotel. Make everything convenient for the guest, and store items in places that make sense so they won't have to go looking for them (think towels, sheets, utensils, etc.).

He also says small touches can go a long way when it comes to a guest's experience. Keeping higher-end toiletries stocked, champagne in the fridge and local travel guides for entertainment ideas can make all the difference.

Peter, originally from the U.K., started as a music producer and eventually began investing in property around Los Angeles. He now runs the real estate agency PLG Estates, which he launched in 2010.

He joined me on Olympic & Bundy to talk about how he landed the show, some of the best AirBNB listings he's ever stayed in, tips for hosts and red flags for anyone looking to book their next weekend getaway!

I was invited to speak at the California Association of Realtors Conference in Long Beach, on the Media and Marketing Panel. As always I will gladly jump on stage to spout about things I'm passionate about and was honored to do so.

One of the main things I spoke about was what I think the secret to being successful in this business is… One word – YOUTUBE. Lead, don’t follow and find your own information.

It's funny stepping out of my bubble to see what the rest of my industry is doing and it's always kinda wild to compare what I'm doing. It seems that real estate, for the most part, is stuck in the dark ages... but I attempted to shine a light on at least my contribution to the industry in this episode of the Vlog...