The UAE Dress Code campaign was started by Asma Al Muhairi & Hanan Al Rayes - two Emirati women initiated the campaign out of disgust at the sight of foreigners dressed in `inappropriate` attire. It`s one of the two campaigns that started in the Gulf countries of UAE and Qatar that aimed to spread awareness in their expatriate communities on dr......Found on http://en.wikipedia.org/wiki/UAE_Dress_Code