Link Building 2.0

link building for italian market

How important is link building to an SEO strategy?

The importance a network of links is one of the most important factors in determining the positioning of a website in search engine results . In practice, the search engines, starting with Google , consider the links that a site gets to be a positive signal regarding the life of the site. The more positive signals (links) a site receives, the more search engines consider it to be reliable and interesting. This is simply a case of search engines using a practice which is frequently applied in many other areas and even at different times of our lives – film reviews, restaurant reviews, word of mouth comments about a product or service, the government’s approval rating and so on and so forth. The saying “ Google loves you when other people love you ” means just that – the more people talk about a site, not least through the links that it receives, the more importance the site acquires in the eyes of the search engines and hence is ranked higher than identical sites without a good network of backlinks .

Unfortunately, developing a SEO strategy which includes link building which is safe as well as effective is easier said than done.

Why place so much emphasis on security?

The reason for this is very simple – ever since it was founded, Google has always aimed to provide reliable and qualitatively-appropriate results for searches and it is quite capable of excluding results from a specific site, or certain categories of sites, if it considers that black-hat techniques have been used to improve its indexing. Link Buildingwas definitely one of the most abused of all the SEO techniques and this has resulted in penalty and normalization actions by Google .

Link Wheel and Link Pyramid?

Until relatively recently, it was fashionable to build a link wheel , which is a sort of wheel of diverse resources which were associated via links, each of these resources had a link to the site to push and a link to one of the other resources.

The purpose was to avoid a matrix of links and crossing links and to use the “wheel” to strengthen the value of each link. After Google made various adjustments to its algorithms, the link wheel, as originally envisaged, has fallen into disuse as has the link pyramid which “pushed” the links in sequence from the bottom. Some of the concepts developed by these two techniques are interesting but, as often happens on the web, the “ black hat ” population abused them, thus complicating the lives of those who takeSEO seriously and develop their expertise.

How do you build a network of safe and effective backlinks?

The next image shows a classic network of backlinks that could characterize a compelling site. It is a network of backlinks which has developed naturally over the years not because of external intervention ( SEO link-building strategies), but thanks to the contents of the site which made it grow in popularity all by itself.

It is an idyllic situation. Think of the site’s content and nothing more … internet users will do the rest by evaluating, describing, reporting and sharing.

And then… ???

The changes made to the algorithms of Google and other search engines, make sure that preference is shown to sites with quality content , which are easy to navigate and where the links are natural without there being a particular excess of a specific type of link: hence in order for the site not to be subject to penalties, it must receive a mix of link from other sites, blogs, comments, social networks, forums, bookmark sites, whois-type sites etc…

Thus, for a link-building strategy to be effective, it is extremely important to simulate the natural evolution of a site that usually does not exclusively collect links from sites with high page-rank (that many people use as the basis for their choices).

It is important to analyse the site, assess its age, to interpret the type of existing backlinks and to consider many other factors. For this reason, link building must be undertaken within a wider SEO strategy which starts with a careful analysis of the situation.

We can also guarantee to do this at a smooth and sustainable cost to you.

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