Perfect Fit Guaranteed

Our Prices

More Shirt, Less Brand Markup

Our goal is to offer the best
value
in custom shirts by investing more of the shirt’s retail price in the actual garment, not in expensive marketing campaigns, splashy photoshoots or big brand markups.

We run lean too. Our CEO? Also our web designer and photographer. Our customer service team? All of us. We do this so that we can offer our products for a smaller markup than our competitors, meaning you get more shirt for your money.

Ratio mark up

Other Costs

Materials

Labor

RatioClothing

Ratio marks up less to acheive a similar price.

Ratio invests more in skilled labor and materials.

Others' mark up

Other Costs

Materials

Labor

OthersOther Online Brands

Our Sizing

Expert Tailoring, Enhanced by Machine Learning

Our sizing algorithm is the most accurate in the industry, built with advanced machine learning, honed over thousands of fittings, and refined by the judgement of master tailors.

But, we still believe in the unmatched value of human experts, which is why every new client has
their own dedicated Fit Advisor
to provide expert guidance regarding sizing issues, and to provide a detailed review before their first shirt goes to production.

It's the best of both worlds, for a fit that's second to none.

Our Quality

Ethically Made, Built to Last.

We choose to work with factories and fabric mills that have a long heritage of quality, some right here in the US.

Our partners employ highly skilled and fairly compensated men and women, many of whom bring decades of experience and craftsmanship to their trade.

Our Designs

Thoughfully designed for the way you live now.

Times have changed, and so should custom clothing. We’ve ditched the ostentation in favor of a more casual approach rooted in quality and durability.

Loved By Customers

“Once again, another perfect shirt. I have tried other custom shirt companies. They were all inferior. I continue to buy Ratio shirts because the fit is always perfect and the materials are outstanding.”

Jeff | Broomfield, CO

“This is my tenth shirt from Ratio—and I continue to love their high quality and reliability. It's always my first stop for shirts.”

Joe | Chicago, IL

“Absolutely perfect, from the customized sizing system, to the quality of the materials, to the selection of patterns and design options, to the price point.”