Consumer Goods Sector

Loyalty Program for Consumer Goods

Introduction

Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class, with spending anticipated to more than double by 2025.

Market size

The growing purchasing power and rising influence of the social media have enabled Indian consumers to splurge on good things. The Indian consumer sector has grown at an annual rate of 5.7 per cent between FY2005 to FY 2015. Annual growth in the Indian consumption market is estimated to be 6.7 per cent during FY2015-20 and 7.1 per cent during FY2021-25.

A study by US-based networking solution giant CISCO, reveals that in India, the second-largest smartphone market globally, the number of smartphones is expected to grow strongly to over 650 million by 2019. India continues to witness high rate of mobile phone subscriptions. Indian smartphone shipments increased 28.8 per cent in 2015 to reach 103.6 million, thus crossing the 100 million mark, and becoming one of the fastest growing smartphone markets in Asia Pacific region. Sales of 4G-enabled handsets increased to 13.9 million units in quarter ending December 2015. According to CISCO’s Visual Networking Index (VNI) global mobile data traffic forecast for 2014–19, in India, one of the world’s fastest growing Internet market, the number of tablets is estimated to reach more than 18 million by 2019.

Rating agency Crisil estimates that online retailing, both direct and through marketplaces, will grow threefold to become a Rs 50,000 crore (US$ 7.34 billion) industry by 2016. Also, the growth in Internet retail is expected to boost offline retail stores.

You should receive an email with access to all the tools required for setting up your account and start giving loyalty points to your customers. For urgent enquiries please call us on +91 (471) 400-0056