Press Releases

At the WWDC in July 2016, Apple announced that its new security feature, App Transport Security (“ATS” – a technical standard improving user security and privacy by requiring apps to use secure network connections over HTTPS) would be mandatory by January 1, 2017. However, just a few weeks ago on December 21, Apple announced that […]

Since Apple’s September keynote, the mobile marketing space has been abuzz with the new iOS 10 push notification capabilities, and for good reason. Mobile marketers now have even greater opportunities to engage and serve their customers through the new rich notification formats. What mobile marketers have likely been paying less attention to are the new […]

Lots of news in mobile marketing world, this week. We learned about mobile adoption in the travel industry, the need to tie mobile campaigns to customer data, the mobile marketing must-attends at Dreamforce, and benefits of iOS9. Mobile Marketing adoption is on the rise in every industry, but this week, Forbes particularly focused on travel. […]

The headlines talk of new iPhones, an iPad Pro, 3D Touch, Live Photos and software updates, but is there more that marketers take away from Apple’s announcements on Sept. 9? At the 30,000-foot level, the news of new iPhones, especially at lower prices than for those previously available, is good for brands and businesses of […]

The mobile phone, already the most personal device, is about to get way more personal. When Apple releases iOS9 in the fall, iPhone users will have a dedicated album to store selfies, an enhanced Siri experience that will be more individualized, and context-driven content based on user location, time and historical behavior. Also, the updated […]