On Saturday morning, the 1,200 people of Mayo were shocked to find out that they now lived in Miracle Whip—a much tangier, and dare we say, sacreligious, place to live.

"We aren't going to be boring Mayo anymore. We are going to be Miracle Whip!" mayor Ann Murphy exclaimed in an interview with the Associated Press. "I definitely think this will put us on the map."

It was all a joke, of course, and Murphy was in on it.

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According to the AP, the name change started as a “secret, tongue-in-cheek marketing proposal” for the brand name mayonnaise-alternative. It only lasted two days before town officials let residents in on the joke, but not before they changed street signs, and even the name on the water tower to Miracle Whip.