Pinning 5 years ago was a physical act. We pinned notes to the fridge, the corkboard or the planner nailed to the wall of the kitchen. Today it is a digital virtual activity as people pin images to a social network called “Pinterest”. In the online world of social media with boring linear timelines, Pinterest [...]

When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for? If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social [...]

There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest. Oh, Pinterest. How I love you. I could spend hours prowling through your copious collections of perfectly-styled meals, curated outfits, far-flung destinations and inspirational quotes. (And [...]

The “Interest Graph” is not the “Social Graph”. But what does that mean and why should you care? Despite the rapid ascent of Interest-based platforms, such as Pinterest, Sulia, WeHeartIt and Wanelo, we rarely see dialogue about the Interest Graph except in a Social context. However, The Interest Graph and Social Graph are two fundamentally [...]

As we pass the halfway point of 2013, Pinterest’s rapid growth shows no signs of abating. According to Reuters, Pinterest has amassed 48.7 million users since its inception three years ago and a study by SimplyMeasured reveals that 69 of the world’s top 100 brands now have Pinterest accounts. Hot on the heels of the [...]