Here at Blossom Water, we love to think about flavor, but our biggest focus is Water. Pure, clean water is our bread and butter. It is also a precious natural resource. And like so many things that are precious to us, too much or too little of a good thing can cause problems. Finding the perfect balance is key to health and happiness (in our bodies and on our planet).

Above average rainfall is the norm in New England this year, while at the same time the West is stuck in deep drought. Severe, Exceptional and Extreme are the terms The US Drought Monitor uses to describe the situation. Some parts of Colorado and Utah are even on fire right now.

But the people in the Eastern US cannot very well ship their water to their brothers and sisters in the West, so why do we need to conserve water here in the soggy land of plenty? Here are some eye-opening water facts from the EPA that might start to answer this question:

– Only 3% of Earth’s water is fresh water. 97% of the water on Earth is salt water.
– 68.7% of the fresh water on Earth is trapped in glaciers.
– Approximately 400 billion gallons of water are used in the United States per day.
– Nearly one-half of the water used by Americans is used for thermoelectric power generation.
– In one year, the average American residence uses over 100,000 gallons (indoors and outside).
– It takes more water to manufacture a new car (39,090 gallons) than to fill an above ground swimming pool.
– It takes more than ten gallons of water to produce one slice of bread.
– Over 713 gallons of water go into the production of one cotton T-shirt.
– 1000 gallons of water are required to produce 1 gallon of milk.

The list goes on and on. While water conservation efforts have had a positive effect in the last 30 years, water use is rising faster than the world population*. The need to conserve water is becoming more and more critical. Here are some simple things you can do (from Water Use It Wisely, find other tips here):

– The average faucet flows at a rate of 2 gallons per minute. You can save up to four gallons of water every morning by turning off the faucet while you brush your teeth.
– When washing dishes by hand, don’t let the water run while rinsing. Fill one sink with wash water and the other with rinse water.
– A running toilet can waste up to 200 gallons of water per day.
– Taking a bath requires up to 70 gallons of water. A five-minute shower uses only 10 to 25 gallons.
– Run your clothes washer and dishwasher only when they are full. You can save up to 1,000 gallons a month.
– Use the garbage disposal sparingly. Compost vegetable food waste instead and save gallons every time.
– Monitor your water bill for unusually high use. Your bill and water meter are tools that can help you discover leaks.
– Water your lawn and garden in the morning or evening when temperatures are cooler to minimize evaporation.
– Shorten your shower by a minute or two and you’ll save up to 150 gallons per month.
– Adjust your lawn mower to a higher setting. A taller lawn shades roots and holds soil moisture better than if it is closely clipped.

Find a balance. In the end, living simply and simple solutions are often the answer. At Blossom Water we believe in simple solutions to big thirst. We start with simple, pure water, and only add minimal flavors to its natural, wonderful taste. We believe this is the best way to go… for a beverage, and for the planet.