Thursday, June 16, 2016

Now Daily Billboard understands why so much fuss was made of Dwayne Johnson and Kevin Hart hosting this year's MTV Movie Awards, it was all just pre-promotion and a publicity stunt for their Summer buddy movie, Central Intelligence.

Dwayne 'The Rock' Johnson plays a former overweight, bullied high school student who grew up to be a super CIA agent and Kevin Hart plays his only friend who reunites with him 20 years later and gets reluctantly embroiled in the lethal world of international espionage.

These egg yellow-coloured movie billboards certainly stand out around the streets of L.A. and were spied from May 26 to June 2, 2016, along the Sunset Strip, La Brea Avenue, Pico Boulevard and Melrose Avenue.

But guns, guns, guns. Is that really the only way to help promote a comedy (regardless of whether they're playing law enforcement officers)?

Daily Billboard is feeling more than a little gun fatigue after the LGBT nightclub massacre in Orlando, Florida, so people brandishing weapons in the city skyline is the last thing we want to see at the moment.