miércoles, 12 de marzo de 2008

Cognos and SPSS Announce a Complementary Software Partnership

SPSS Inc. a provider of predictive analytics software and Cognos, an IBM company and a provider in business intelligence and performance management solutions, recently announced a complementary software partnership to provide integration between IBM Cognos 8 BI and SPSS Predictive Analytics technology. Cognos customers can easily extend the value of Predictive Analytics outcomes to decision-makers across the enterprise to rapidly identify, evaluate and confidently pursue new market opportunities.

As part of the agreement, SPSS and Cognos will undertake joint go-to-market plans with special emphasis on driving Predictive Analytics in industry areas such as risk management for financial services and insurance, campaign effectiveness and product placement in retail and manufacturing, and sales effectiveness for life sciences. Integration with SPSS Predictive Analytics technology will extend Cognos’ powerful performance solutions and help enterprise customers anticipate and respond to changes in market conditions, risks and customer behavior.

“With Cognos, we can now easily monitor and analyze our current and historical performance. Tightening the integration between SPSS and Cognos software will allow us to more easily forecast and predict our future performance, especially around important issues such as student attrition,” said Nikita Atkins, Director of Performance Indicators, University of Wollongong. “We’ll be able to take advanced statistical models and push them out to decision makers with IBM Cognos 8 in a format that they already use and understand. This integration of the historical perspective with predictive outcomes will be invaluable to decision makers.”