Friday, September 07, 2012

L comme Livret Explicatif

FYI a livret explicatif is any kind of paper 'guide' or brochure that tells you about a product. It can be in an accordion format or like this fancy fan-thing of Christophe Roussel.

You find them inside your box of Parisian macarons much to your delight.

This one from Jean-Paul Hevin tells you of all the fabulous flavors you forgot to buy so you're wishing for more even as you polish off what you have.

By the way Jean-Paul Hevin has some of the best packaging out there if you want your darling Paris macarons to survive the trip home intact and in lovely condition. It's true.

La creme de la creme macaron creator Pierre Herme has been creating the best livret explicatif from day one. He understands we love to dream of macarons long after they are gone. He even understands how fragile and delicate they are and has plastered some broken macs on the cover of his wonderous guides. So witty. So wise.

Are there other mad collectors of these livret explicatifs out there?

And do you find yourself bereft of your formerly full fridge of edible macarons?

Are you now reduced to simply gazing with intense longing at little paper accordion guides with nothing to munch on?

20 comments:

I don't have a pretty macaron livre explicatif..but just opened one a few minutes ago for Italian canning jars..(that I bought at Ross in Fl last year,imagine)..loved reading the Italian..words.I must have many of these livres..but here and there.My daughter just bought a Nespresoo brewing machine..and the beautiful Nespresso capsules came in a Thank you box..w/un couvert explicatif:)Vos macarons sont superbes Carol~

I don't have any livre explicatif, but have saved some ribbons. There are several bakeries in my city trying to make French macarons, but only one of them comes close. Still not what I would find in Paris.

In Portland Oregon the patisserie called PIX had wondeful macarons,but you have to buy the livre explicatif seperatly .SO the deal is you have to remember to take it with you when you go shop for Macs.

Thank you, Carol, for expanding my French vocabulary! I very much admire ces livrets explicatifs, and think that I do have the potential to become a collector. There are wonderfully designed little booklets, surely very much like little gifts that provide a delightful alternative to our "paperless environment."

wow, so lovely. EXACTLY what I needed to see today. PROMOTION OF YUMMIES in a way that makes the macaroon last twice as long while you savor each bite and peek at what will be NEXT. THIS IS SENSUAL ADVERTISING!!!

Know what I love?The poetry and the cream of MOnt blancs.And it's not just a mere flambé with chocolate .Talking about the appliqué , the technique of "Meilleurs macarons de Paris" and all for petite boite.And that indescribable taste of "ganache Valrhone".And often you can find it at Angelina.Superbe.