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Research by Mueller Cited in Wall Street Journal

Research by Jen Mueller, associate professor of management in the University of San Diego School of Business, is featured on the Wall Street Journal (September 18, 2016; subscription required).

The research examines how much creativity leaders say they desire in the workplace, revealing that some companies don’t have a deficit of creative ideas. Instead, they have a deficit of managers who are good at identifying which creative ideas are good and then acting on them. Further, the research shows that people in decision-making roles tend to evaluate creative ideas with an eye toward their feasibility and fit with what the organization is already doing, and prefer the less-creative ideas to the more-creative ones that customers themselves prefer.

The research was done in conjunction with Jeff Loewenstein of the University of Illinois at Urbana-Champaign and Jennifer Deal of the Center for Creative Leadership.