Service design training

Service design for digital practitioners

Service design is the practice of creating user experiences that span all customer touchpoints, covering every aspect of your end-to-end service. Every interaction a customer has with your organisation is an opportunity to create a delightful, memorable and meaningful experience.

Consumers live in an inter-connected omnichannel world. They encounter your products and services on different devices and across multiple channels from the web, mobile, social, on calls, in physical locations etc. This requires the modern digital designer to be equipped to create joined-up engaging customer experiences.

This course will give you the skills to move away from merely designing for the screen and into creating multichannel customer-centred experiences.

During the course you'll learn to:

Research customers and their needsBuild your toolkit of practical research methods, both qualitative and quantitative, and know when and why to use each one

Evaluate the customer journeyAnalyse the customer journey to identify pain points and opportunities to optimise and enhance your service

Design a service that covers a range of touchpointsCreate a blueprint that gathers insight from across your team to map out the people, touchpoints and processes that deliver your service

Alex is an Experience Lead at Webcredible and leads teams of UX consultants and visual designers in delivering large-scale projects across a portfolio of clients. He gets very involved when we need to define product strategies and ensure we bring amazing innovation to our clients' products.

His innovation doesn't stop when he leaves the office - outside of work he's created iPhone and Apple Watch apps, built 2 bikes from scratch and always has a personal project on the go to create something new.

Alex always looks forward to running Webcredible courses and loves to share his stories with you - and with over 10 years' experience helping to define leading digital products for world-leading brands, he has a lot to talk about!