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BACK in the summer of 2005, we reported on Laura Emery, whose internet browsing brought her up against the Lifetech DNA Activator CD (16 July 2005). This apparently had the power to “activate 100 per cent of your 2-strand DNA, plus 10 additional strands!”

Now Robert Cox calls our attention to www.dnaperfection.com, a website promoting “sessions” that appear to have identical ambitions. “Imagine if you woke up one morning and realised that you had dormant superhuman abilities that were waiting to be unleashed,” the website says tantalisingly – and, following the Lifetech DNA Activator down to the last exclamation mark, it goes on&colon;”Imagine activating 100 per …