Xbox Branded Destination Experience

We recently launched the United States Marine Corps Branded Destination Experience (BDE) on Xbox Live. A first of its kind experience on Xbox that utilizes the newest feature of the Xbox User Interface, built in Internet Explorer 9 capabilities. Working closely with Microsoft engineers, we were able to begin building this groundbreaking Xbox experience early enough to be able to take advantage of the new feature immediately at launch, capitalizing on the equity of the buzz around the newest features of the UI. This also allowed us to begin to capture lead information on the Xbox, putting us squarely in our audiences’ lives and putting a fantastically appropriate, contextually relevant opportunity for our primary Call to Action, putting those hand-raisers in front of recruiters.