Modern science is replacing last century’s animal tests with kinder, faster, better tools for consumer safety.

Humane innovation — a win-win for consumers, companies and animals!

Gaining Worldwide Momentum

#BeCrueltyFree—the largest campaign in history to end animal testing for cosmetics—is giving the beauty industry a global makeover. We know consumers want their products to be cruelty-free, and we're spearheading negotiations with governments and companies in the world's largest beauty markets to close the door on cosmetics animal testing and trade, for good.

We've helped to secure full or partial animal testing and/or trade bans in the 28 countries of the European Union, Norway, India, New Zealand and South Korea, and are hard at work in the United States, Canada, Brazil and Latin America, Australia, Taiwan, Japan and elsewhere, campaigning hard for the next wave of legal reforms.