GLOSSARY OF TERMS USED IN THE ANNUAL REPORT AASB Australian Accounting Standards Board American Express American Express Australia Limited ASX Australian Securities Exchange Board The Board of Directors of David Jones Limited CAGR Compound Annual Growth Rate CEO Chief Executive Officer CODB Cost of Doing Business Company David Jones Limited Corporations Act The Corporations Act 2001 (Cth) Consolidated Entity David Jones Limited and its controlled entities, as listed in note 29 to the financial statements David Jones David Jones Limited DESP Deferred Employee Share Plan, as described in section 4 of the Remuneration Report DRP Dividend Reinvestment Plan EBIT Earnings Before Interest and Tax EC Employment Cost, as described in section 4 of the Remuneration Report EPS Earnings Per Share FY Financial Year IFRS International Financial Reporting Standards KMP Key Management Personnel, as described in section 2 of the Remuneration Report LTIFR Lost Time Injury Frequency Rate LTI Plan Long Term Incentive Plan, as described in section 4 of the Remuneration Report NPAT Net Profit After Tax OH&S Occupational Health and Safety STI Scheme Short Term Incentive Scheme, as described in section 4 of the Remuneration Report Trust David Jones Incentive Plan Trust TSR Total Shareholder Return, as described in section 4 of the Remuneration Report

2010 ANNUAL GENERAL MEETING The Annual General Meeting will be held on Friday 3 December 2010 at 10.00 a.m. at the Wesley Conference Centre, 220 Pitt Street, Sydney, New South Wales. The Notice of Meeting and Proxy Form are separate items accompanying this 2010 Annual Report.

EPS Previous AGAAPEarnings used refers to underlying earnings after removing the one-off impacts of the profit from the sale of the Bourke Street Home Store in FY2008 and the unwinding of the Sale and Leaseback transaction in FY2007

NPAT ($ millions) Previous AGAAPNPAT refers to underlying net profit after tax after removing the one-off impacts of the profit from the sale of the Bourke Street Home Store in FY2008 and the unwinding of the Sale and Leaseback transaction in FY2007

...DAVIDJONES LIMITED
NATIONAL PACKAGING COVENANT – ANNUALREPORT 2009/10 CEO endorsement
DavidJones is committed to managing its operations in an environmentally sustainable manner and to investing in robust management systems to ensure confidence and transparency in environmental reporting. This commitment is in recognition of DavidJones’ responsibilities to its shareholders, customers and employees, and is consistent with the expectations held by government and the broader community. DavidJones’ commitment to the National Packaging Covenant reflects these strategic goals and continues to enhance its ability to reduce the impact that packaging has on the environment. DavidJones’ 2007-10 Action Plan and this AnnualReport have been developed by implementing processes that identify, quantify and monitor initiatives to minimise the environmental and financial impacts of packaging, carry bags and office waste. DavidJones has now achieved all waste minimisation targets and action plan objectives that were due for completion by the end of FY10. Key achievements over the term of the current three-year action plan include:
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a 43% reduction in the amount of waste sent to landfill, driven by continuous improvement in recycling rates on cardboard,...

...DavidJonesAnnual Profit Report 2011
Executive Summary:
After a profit announcement was made by DavidJones Ltd, it is the objective of this report to note whether there was an impact of such information on investor behaviour via the share prices of this company. To ensure that the information found was accurate, the effect of the All Ordinaries was taken into consideration and comparisons were made between DavidJones and its two main competitors. After analysing the closing share prices before and after the date of the announcement, it was found that share prices reduced more than that of the general stock market and also more than that of its main competitors. This report concludes that the announcement of accounting information by DavidJones had a significant effect on investor behaviour and can either increase or decrease confidence in the company.
Report:
The key objectives of this report is to discover if announcements made by DavidJones (DavidJonesAnnualReport, 2011) had a positive, negative or no impact on share prices depending on the nature of the announcement. Through observations on the closing share prices 3 weeks before and 3 weeks after the announcement was made by...

...AnnualReport20102010 was characterised by variability. Diageo’s brand positions, global scale and agility in response to changing conditions delivered a good performance in the year.
About Diageo Diageo plc is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Tanqueray, Captain Morgan, Crown Royal, Gordon’s , Beaulieu Vineyard and Sterling Vineyards wines. The company also has distribution rights for Jose Cuervo. Diageo is a global company, with its products sold in more than 180 markets around the world. The management team expects to continue the strategy of investing behind Diageo’s global brands, launching innovative new products, and seeking to expand selectively through partnerships or acquisitions that add long term value for shareholders. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www. diageo.com. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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Go online and view our 2010reports www.diageo.com
1 Online Review 2 AnnualReport 3 Corporate...

...Executive Summary
In this report I discuss the comparison of competitive strategies between the two major departmental stores in Australia being DavidJones and Target and how they differ from each other. I also discuss the current issues that are faced such as Global Financial Crisis that has had much impact on both stores as well as future threats such as online shopping which is believed to be the latest trend is shopping which has already affected the stores but could make competition even tougher in the near future for both stores.
Introduction
Target Stores is a major retail store that first opened in 1925 in Geelong as Lindsay’s Emporium selling from clothing to household goods, appliances, sporting goods, toys etc. From that date opened a few other stores around the country until really beginning to expand in 1973 when they become known as Target with now 305 stores across Australia. The aim of Target stores is to provide Australians with great quality at an affordable price.
DavidJones on the other hand is aimed at a higher class of people as their products come across more expensive than Target. DavidJones stores began in 1838 but only currently have 37 stores across Australia
Both Target and DavidJones face competition within the retail market with Targets main competitor being K-Mart and Big- W while...