The nine-member jury praised the entrepreneurial spirit with which Mrs Beck had led her company out of crisis in an “in an almost textbook manner”. Despite a strong head wind and extremely difficult economic conditions, Mrs Beck was soon experiencing outstanding success as a result of her tenacity and intelligent strategies. Her courage, strong will and persuasiveness make her a thoroughly modern, versatile and committed entrepreneur, which in the view of the jury means that she serves as an “example to ambitious and dynamic young people”.

The “Prix Veuve Cliquot for the Female Entrepreneur of the Year” is awarded annually in 16 countries to businesswomen who stand out because of their innovativeness, their willingness to take risks, their optimism and their courage.