Mention the word “automation” and people may think about robots building cars or some advanced AI or an android stealing your job (we’re not there yet…don’t worry). But automation is also a benefit. Take your small business for instance. You only have so many hours in a week to do everything. If you’re trying to figure out the best way to market your service or product, then you’re not actually delivering that service or product. So maybe it’s time for marketing automation. Marketing automation is just another tool in your toolbox. Sure, you could try to pull up nails with a pair of tweezers, but a roofing hammer is going to be faster and more efficient. Same with marketing automation. Sure, you COULD do it all yourself, by hand, every day. But wouldn’t you rather be working on what you do best? Click to read more about marketing automation