The Shakespeare Brewery — Rebrand

With the launch of their beers to the retail market, New Zealand’s first brewpub The Shakespeare needed a rebrand. Involved from the start, I took them through several initial concepts before helping them settle on a bold contemporary design to take them into the future while still honouring their long and colourful history.

Initiating a collaboration between Matt Halliday and myself to personify each of the beers creating a story with some clever puns.