POPSUGAR Celebrity

The New Keira Knightley For Chanel Campaign Is Here!

Mar 17 2014 - 8:00pm

Chanel aficionados and Keira Knightley [1] fans — we've got a treat for you today! The third chapter of Keira's campaign for Chanel's iconic Coco Mademoiselle fragrance has just been released, and the actress looks more smoldering than ever (not that we'd expect anything less from this pairing). She has been the face of the scent since 2007 [2], and this may be our favorite campaign yet.

In the commercial video, Keira takes on the role of the mysterious Coco Mademoiselle woman [3], who is at a party in her honor when a man catches her eye. She teases him by tossing the fragrance to him and then slips away as he chases her. The takeaway: this is your date-night fragrance, ladies.

"The third film is very silver and quite cool," Knightley said in a press release. "But again, nobody can quite capture her; so she is kind of there, but she is sort of playing with them . . . And then she gets on a speedboat! What more can you ask for?"

The short was filmed by director Joe Wright with set to a 1964 song called "She's Not There" by British pop group the Zombies. Come April, the print ads — shot by Mario Testino — will debut. Enjoy a first look at the campaign video, print ads, and behind-the-scenes shots below. Then, join us as we attempt to DIY [4] every part of Keira's look: the glossy tousled lob, winged-out smoky eye, and shimmery peach-rose lips.