Category: content

We have heard it for several years now, “Content is King.” Content gives you the ability to create value, create expertise, and create your company’s image. You get to create the story. You have the voice to share information about your company, your why, your industry, your products and so much more. What is included in content marketing? Content is anything and everything you put out into the world (digitally or otherwise). Blogs, websites, papers, articles, social media posts, videos, audios (including podcasts) and more. The great thing about content marketing is you can share it in the format that best works for you, your audience, and for the topics, you are covering. How do you get started in content marketing? You will want to start with a plan. This…