Biltmore For Your Home to Host Workshop for Partners

Posted on September 4, 2013 by HFN Staff

ASHEVILLE, N.C.-Biltmore For Your Home will host its home furnishings licensing partners during a workshop held at the Inn on Biltmore Estate.

The event, scheduled for Sept. 16-18, will provide participants with information, insights and group discussions to help grow their Biltmore business through effective product development and marketing.

"We are excited to provide our partners with this opportunity to build relationships, initiate collaboration and discover more about market trends and the power of branding," said Tim Rosebrock, vice president and general manager of licensed consumer products. "We are especially pleased to give attendees a chance to immerse themselves in the beauty and hospitality of all things Biltmore."

Biltmore's Home Furnishings Partner Workshop will open with a welcome reception and dinner on Monday, Sept. 16. Tuesday's lineup will include presentations such as, "The Power of Storytelling," "Biltmore Attraction Marketing," "The Power and Potential of Cross-Promotion and Merchandising" and a sneak peek at the new Biltmore website, set to launch Sept. 30. On Wednesday, participants are invited to enjoy optional tours and activities.

"This year's workshop theme centers around discovery, collaboration and inspiration," Rosebrock said. "We're confident that each of our partners will benefit from the relationships gained and lessons learned during this experience."