George Clooney launched Casamigos with his besties, real estate tycoon Mike Meldman and entertainment industry businessman (plus Cindy Crawford's husband and Kaia Gerber's dad) Rande Gerber, back in 2013 and sold it to European beverage company Diageo last year for a whopping $1 billion. Clooney, Meldman, and Gerber continue to have a hand in the business, as does Brooksbank, Princess Eugenie's boyfriend of seven years, who was hired as a brand ambassador in 2016. In his role at the company, Brooksbank works with hotel groups, private clubs, and other high-end venues to promote Casamigos, according to Hello Magazine. He also educates consumers on the brand and how its tequila is made.

There will be a black-tie reception the evening of the wedding at Royal Lodge, where Eugenie's parents Prince Andrew and Sarah Ferguson live, and a third "festival and funfair"-themed party the next day also hosted by Prince Andrew and Fergie. Since Fergie is involved in the planning and hosting of these parties, we know tequila will play a part. During an August appearance on BBC's The One Show, Princess Eugenie's mother expressed how happy she was about her daughter's upcoming nuptials saying, "The good news is that Jack works as the European manager for Casamigos tequila, so I'm perfect. He’ll just hand me the tequila and say, 'Come on, mother-in-law, down it.'" Clearly, this mum likes to party.