Leaderboard Zone

I’ll have an interview with Ask CEO later today, but for the news: (via SEL)

Danny Sullivan and I got a demo last week, which was impressive. At the level of functionality and usability the new Ask City is a dramatic improvement over the former Ask Local. It brings more horsepower but also some greater complexity for users. Ask Local was a very basic presentation of Citysearch data beside an associated map – simple and potentially effective for a business name lookup but not as helpful for a category search.

The new Ask City combines data and content from a range of IAC sites and third-party sources, including Citysearch, Ticketmaster, Evite, Trip Advisor, Yelp, InsiderPages, Judysbook and a number of other sites. It’s broadly organized into four content areas: business listings (i.e., yellow pages), events, movies and maps & directions.