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From social quizzes and contests to user-generated content campaigns, there are few better ways to engage your audience, create excitement around your brand, and generate high-quality leads than social media campaigns.

In fact, social campaigns are up to 60% more effective than traditional advertising, according to the McKinsey Global Institute.

Watch Richard Hungerford, Director at Hootsuite Campaigns, for an exclusive webinar on how to create, launch, and promote conversation-sparking social campaigns that resonate with your audience—and inspire them to take action.

Identify the campaign type best suited to your goals—from a Facebook quiz to a photo contest

Conceptualize and design the all-important visual elements of your campaign to maximize conversion

Discover where you can promote your campaigns beyond social media—online and offline

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Tori Tait

Director of Content & Community, The Grommet

Tori is the Director of Content & Community at The Grommet, where the most innovative, exciting products—and the makers, inventors, and entrepreneurs behind them—get a voice. Since 2009, Tori has helped amplify stories through goal-driven campaigns, editorial content,and social media, activating a community that is now over 3 million strong.

Richard Hungerford

Director of Product Management, Hootsuite

Richard is responsible for leading the marketing, sales and product team of Hootsuite Campaigns. Prior to joining Hootsuite, Richard was CEO of Brightkit, a social marketing platform acquired by Hootsuite in July, 2014. He’s helped leading brands and agencies such as NBC, the NHL, Universal Music Group and 3M, launch social media campaigns.