How true is this? When you get your first taste of success or profit, isn't there this underlying urge to go out and buy something because you now have cash?

Bootstrapping Your Startup - Beware of success. "People tend to make a little money and then think they can spend on this and thatů but it's a huge trap," warns Snow. "Buy only what you absolutely need." That means no lavish spending on swanky offices, excessive travel and employee perks. There is really no room for excess of any kind in a young business.