Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.

“Online dating is a numbers game,” he would write in the Vi DA training manual years later.

“Rule 1: Don’t make her think too hard,” the manual says.

“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.” What does a “low cognitive load” pick-up line look like?

I flirt with every woman in his queue for 10 minutes, sending their photos and locations to a central database of potential “Opportunities.” For every phone number I get, I make

I flirt with every woman in his queue for 10 minutes, sending their photos and locations to a central database of potential “Opportunities.” For every phone number I get, I make $1.75.

This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from $495 to $1,695 a month for its services, there is a significant financial incentive to keep them coming back.

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I flirt with every woman in his queue for 10 minutes, sending their photos and locations to a central database of potential “Opportunities.” For every phone number I get, I make $1.75.This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from $495 to $1,695 a month for its services, there is a significant financial incentive to keep them coming back.Originally a sales guy with no time for “real dates,” Valdez grew Vi DA’s brand out of his own experiences in the dating world.His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.

.75.This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from 5 to

I flirt with every woman in his queue for 10 minutes, sending their photos and locations to a central database of potential “Opportunities.” For every phone number I get, I make $1.75.

This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from $495 to $1,695 a month for its services, there is a significant financial incentive to keep them coming back.

||

I flirt with every woman in his queue for 10 minutes, sending their photos and locations to a central database of potential “Opportunities.” For every phone number I get, I make $1.75.This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from $495 to $1,695 a month for its services, there is a significant financial incentive to keep them coming back.Originally a sales guy with no time for “real dates,” Valdez grew Vi DA’s brand out of his own experiences in the dating world.His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.

,695 a month for its services, there is a significant financial incentive to keep them coming back.Originally a sales guy with no time for “real dates,” Valdez grew Vi DA’s brand out of his own experiences in the dating world.His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.