“When patients are empowered with reliable and understandable information, they make better decisions about their health. This is particularly true when it comes to medications,” stated David Medvedeff, CueScript CEO. “Patient education remains a top priority for pharmacists and other healthcare providers. CueScript now provides an innovative and highly accessible extension of the education process that drives patient engagement and reinforces the patient-provider relationship.”

CueScript has developed a patient engagement gateway that helps to improve health literacy by providing an alternative source of trusted medication information. The gateway also extends the pharmacist’s or provider’s reach by giving patients and their caregivers easy access to important medication information.

CueScript utilizes QR codes, SMS text messaging and email to connect patients and their caregivers with advanced mobile, web and on-demand video technologies to deliver contemporary education and information tools. It starts with the CueScript video library, which provides information on top-prescribed medications, including proper usage, expected benefits and potential side effects. Available in English and Spanish, videos are developed by a team of Doctors of Pharmacy with nearly 50 years of combined experience educating patients in both acute care and retail settings.

“Connecting patients with on-demand video briefings is just the first point of engagement,” Medvedeff said. “It sets the stage for pharmacies and healthcare organizations to leverage the value-added services that are the real power of the CueScript platform," he said. “By serving as an extension of the provider, our innovative technology and trusted clinical content creates an informed and engaged patient and loyal customer.”

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Drug Store News highlights parents' and suppliers' search for new solutions to the "super bug" problem; takes a closer look at retail clinics and what five top chains are doing to stand out in the space; recaps what's new and trending in the skin, sun and bath care categories; and more! Read more...