Why do most researchers in ‘normal science’, for example, ignore the benefits of a whole food, plant-based (WFPB) diet on human health? And why do the same ‘normal science’ researchers assume the safety of genetically modified (GM) foods? Two seemingly separate ideas sharing the same stage. Although we could think of several answers to these questions, one stands out: A disturbing number of research institutions who maintain a position of objective science shape their agendas according to the demands of the market rather than the pursuits of science and health for the good of planetary, ecological and human health...