(NASDAQ:AMZN)—Amazon today launched the Brazil Kindle Store (www.amazon.com.br)
with the largest selection of the most popular books, including the most
Veja best sellers and lowest prices of any eBookstore in Brazil. The
Brazil Kindle Store offers over 1.4 million books, now available to
Brazilian customers priced in Brazilian Reais (R$), including more than
13,000 Portuguese-language books, 49 of 60 Veja best sellers—the most of
any digital bookstore—and the most free books in Portuguese. In
addition, Amazon announced that Kindle—the world’s #1 best-selling
e-reader for five years running—will go on sale in Brazil in the coming
weeks with a suggested retail price of R$299. For more information, and
to begin shopping in the Kindle Store, visit www.amazon.com.br.

“We are excited to launch this new Kindle Store for Brazilian customers,
offering the most popular best-selling books from many great Brazilian
authors, all priced in Reais,” said Alexandre Szapiro, Vice President of
Kindle, Amazon.com.br. “We’re also bringing our latest generation
Kindle—the best-selling e-reader in the world—to Brazilian customers at
a suggested retail price of R$299 in the coming weeks. With the launch
of free Kindle reading apps in Portuguese, anyone who has an Android
phone, Android tablet, iPhone or iPad, PC or Mac, can start reading
Kindle books today.”

New Brazil Kindle Store

The Brazil Kindle Store features over 1.4 million titles, including the
most best sellers and the lowest prices of any eBookstore in Brazil. The
Brazil Kindle Store sells works from a range of Brazilian authors like
Jorge Amado, Lya Luft and Martha Medeiros. Readers will also find eBooks
that are only available in the Kindle Store such as the Diary of a Wimpy
Kid series, and 13 titles by the best-selling and iconic Paulo Coelho,
as well as his never-before-published short non-fiction piece “O Livro
dos Manuais.” Other exclusive titles include books by poet Vinícius de
Moraes—whose work has never been available digitally before—screenplay
writer and journalist Nelson Rodrigues and a free book by the cartoonist
Ziraldo. The store also has over 1,500 free Portuguese-language books
available to download and read on Kindle and free Kindle reading apps.

Amazon.com.br also today announced that independent authors and
publishers are now able to make their books available in the new Brazil
Kindle Store using Kindle Direct Publishing (KDP) (http://kdp.amazon.com.br).
Brazilian independent authors and publishers can utilize the new
Portuguese-language KDP website to make their books available in Brazil,
and more than 175 countries worldwide. They can also price their books
and receive payments in Brazilian Reais for their sales in Brazil, all
while retaining control of their content and copyrights.

Free Kindle Reading Apps—“Buy Once, Read Everywhere”

Amazon is also introducing free Kindle reading apps in Portuguese for
all of the most popular devices and platforms, including iPhone, iPad,
Android phones, Android tablets, PC and Mac. With the free Kindle apps,
customers “Buy Once, Read Everywhere”—Amazon’s Whispersync technology
automatically synchronizes a customer’s Kindle library, as well as their
notes, highlights and last page read across all of their Kindle devices
and Kindle apps. Customers can easily access the Kindle Store directly
from their phone, tablet or computer web browser, with all of the
features customers love about shopping on Amazon, including personalized
recommendations, instant one-click buying and customer reviews, and then
start reading Kindle books on their iPhone, iPad, Android tablets and
phones, PCs and Macs.

Kindle—the Smallest, Lightest Kindle Ever—just R$299

Kindle—the best-selling e-reader in the world—will be available in the
coming weeks in Brazil from various locations with a suggested retail
price of R$299.

Small and Light: Kindle is small and light. At only 170 grams,
it’s the lightest Kindle we’ve ever made, weighing less than a typical
paperback. Kindle is small enough to fit in a pocket and take with you
everywhere, while still keeping the same 6-inch e-ink display found in
previous generations of Kindle.

Page Turn Buttons and Even Faster Page Turns: Page turn
buttons allow you to easily turn pages with either hand, while
continuing to hold the Kindle in a reading position. Kindle also
features 15 percent faster page turns than the previous generation
Kindle.

Built-In Wi-Fi: Kindle has built-in Wi-Fi support.

Books in 60 Seconds: With fast, free wireless delivery, customers
can start reading books on Kindle in less than 60 seconds.

Holds up to 1,400 Books: Kindle allows customers to carry their
entire library in their pocket.

Up To One Month Battery Life: Read for up to one month on a
single charge with wireless off.

Free Cloud Storage: Books purchased from the Kindle Store are
automatically backed up for free in the Worry-Free Archive where they
can be re-downloaded wirelessly, anytime.

Whispersync: Amazon’s Whispersync technology synchronizes a
customer’s last page read, bookmarks and annotations across all of their
devices, so they can always pick up where they left off.

Massive Selection: The Kindle Store has over 1.4 million books,
including 13,000 Portuguese-language books, new releases, and 49 of 60
Veja best sellers, more than any other digital bookstore.

Free Books: Over 1,500 free Portuguese-language books are
available to read on Kindle.

Free Book Samples: First chapters of Kindle books are available
for customers to download and read for free before they decide to buy.

Reading Features: Kindle offers three font styles and eight
different text sizes, so customers can easily customize their reading
experience. Plus, with improved fonts and faster page turns, reading on
Kindle is better than ever. Kindle also comes with a built-in
dictionary, instant lookup of words, popular highlights, Facebook and
Twitter integration, support for bookmarks and annotations and more.

Parental Controls: Customers can restrict access to the
Experimental Web Browser, Archived Items and the Kindle Store before
giving Kindle to a child.

Amazon.com.br opened on the World Wide Web in December 2012.
Amazon.com.br offers customers the largest selection of the most popular
eBooks, including the most best sellers and lowest prices of any
eBookstore in Brazil. The store offers over 1.4 million eBooks,
available to Brazilian customers priced in Brazilian Reais (R$),
including more than 13,000 Portuguese-language books, and the most free
books in Portuguese of any digital bookstore. Customers can also
download free Kindle reading apps in Portuguese for all of the most
popular devices and platforms, including iPhone, iPad, Android phones,
Android tablets, PC and Mac. With the free Kindle apps, customers “Buy
Once, Read Everywhere”—Amazon’s Whispersync technology automatically
synchronizes a customer’s Kindle library, as well as their notes,
highlights, and last page read across all of their Kindle devices and
Kindle apps.

Amazon.com.br is operated by an affiliate of Amazon.com, Inc.
(NASDAQ:AMZN), a Fortune 500 company based in Seattle, who opened on the
World Wide Web in July 1995 and today offers Earth’s Biggest Selection.
Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy
online, and endeavors to offer its customers the lowest possible prices.

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

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