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Presented by Wythe Marschall, Ph.D. candidate, Harvard University / Research associate, Cornell University

This talk examines the production of different social values by a network of agricultural technology entrepreneurs in greater New York City. I document how farmer–entrepreneurs relate agricultural practices such as hydroponics to claims about what makes a food “good,” and what makes a vision for the future of urban dwelling sustainable or just. I argue that, since few Controlled Environment Agriculture (CEA) technologies are of recent invention, the novelty that my interlocutors produce is primarily social in nature—such as business models, imaginaries regarding urban future, and relations with consumers, including how consumers understand the category of “local,” plant nutrition, and the vocation of the farmer.

Jasper den Besten, HAS University of Applied Sciences, will speak at Vertical Farming Conference, on June 26, during AgriFood Innovation Event 2019 in Venlo, The Netherlands.

Vertical farming is a young industry and only at the beginning of its product-life-cycle. Technical developments go fast within the horticulture sector and even faster in the world around us. The innovation hype of vertical farming is over, the industry is getter mature and making more and more sense businesswise. The presentation gives an impression of challenges and future chances for this new type of farming.

Dafni Avgoustaki, Aarhus University, will speak at Vertical Farming Conference, on June 26, during AgriFood Innovation Event 2019 in Venlo, The Netherlands.

Until 2050, it is estimated that global population will scale up to 10Billion people. This rapid escalation of population dynamics creates a lot of difficulties in food production and distribution at a global scale. People have to be fed with nutritious and fresh food and at the same time, this procedure has to sustainable and efficient both for humanity and the environment.

Last years, scientific world is focusing in a new, innovative and promising technology called plant factories. Plant factories can partly solve the problems of food waste and unjustified run-offs in food production, by supplying fresh fruit and vegetables at the so-called megacities (population> 10Million).

This novel type of farming gathers many optimizations from different scientific fields (engineering, agriculture, and mechanics) and promotes the sustainability in food production. Plant factories allow users to cultivate their plants in a completely isolated environment simulating the solar radiation with different types of lamps, advanced ventilation systems for heating and cooling of the cultivation area and hydroponic substrates that are water efficient (up to 90% water economy).

Cristian Toma, Eco Convergence Group, will speak at at Vertical Farming Conference, on June 26, during AgriFood Innovation Event 2019 in Venlo, The Netherlands.

The vertical farming industry is now at the peak of expectations. However, this favorable window will close soon if we – as an industry – do not prove our economic viability. This is particularly challenging in a commoditized industry such as fresh produce supply. Technological innovation does not automatically lead to economic success – it must be applied in the right business context.

My presentation discusses how vertical farming can disrupt and innovate fresh produce supply in the hospitality industry. In order to be successful in a commoditized industry, one must be able to build durable customer relationships.

Vertical farming provides a platform that can be used as a catalyst for creating customer value, and the presentation shows how this can be achieved in the context of the hospitality industry.

The Vertical Farming Conference 2018 will take place on June 27, at Brightlands Campus in Venlo, The Netherlands, as part of a three-day Agri-Food Innovation Event, which includes 4 conferences, an expo, demo corners (Healthy Nutrition on June 27 and 3D Food Printing on June 28), a 3D Food Printing Masterclass, Brightbox tour (vertical farming expertise centre), Laboratorium tour Centre for Healthy Eating and Food Innovation and a 3D Food Printing Experience at Wageningen University & Research.

The program of the conference includes 11 speakers from reputed universities and companies.

BrightBox is an expertise centre for daylight-free multi-layer cultivation, i.e. city farming. By determining the ideal growing formula for a plant – light, temperature, humidity, CO2, nutrition, water and substrate – we achieve the best results for the client. A higher yield, for example. A lower cost price, faster production, better quality or more delicious flavour. We research, produce, teach, and share our knowledge. Unique in Europe. In a closed environment, we open up the future of food.

The tour will take place on June 27 during the lunch break betweek 13:00 – 13:45. Meeting point registration desk. FULLY BOOKED – no more tickets available

The Role of Genetics in Driving Growth for the Vertical Farming Industry – Presented by VK Kishore, Monsanto, at the Vertical Farming Conference, on Jun 27, 2018, at Brightlands Campus, Villa Flora, Venlo, The Netherlands. The conference is part of a two-day agri-food event with 4 conferences, an expo, a 3D Food Printing Masterclass, plus more activities and workshops.

Ten ideas to rescue the world [so far] – Presented by Daniel Podmirseg, Vertical Farm Institute, at the Vertical Farming Conference, on Jun 27, 2018, at Brightlands Campus, Villa Flora, Venlo, The Netherlands. The conference is part of a two-day agri-food event with 4 conferences, an expo, a 3D Food Printing Masterclass, plus more activities and workshops.

The city of the future will be structurally incomparable with the modernist city. The design practice of the last eighty years has brought us really great challenges that will lead ecologically, socially and economically to radical system changes. This fact enables a much greater commitment by different creators from the fields of art, science and business. In addition, the fact of designing the city of the future is an invitation for all those who have hitherto been difficult to integrate into existing decision-making processes. The necessary supply of healthy food throughout the year affects all of us, especially city dwellers. Continue reading “Ten ideas to rescue the world [so far] – Presented by Daniel Podmirseg, Vertical Farm Institute”