When purchasing items online, reading customer reviews is a convenient way to get a real-world account of other people's opinions of the product. According to a new study in the Journal of Consumer Research, negative reviews ...

Every time you run errands, you make decisions about what to get done and how much to spend. How do you make these decisions when there is just not enough time or money to accomplish everything you want? According to a new ...

Say you are out clothes shopping and you spot something that brings you back to a special time from your childhood when you were surrounded by friends and family. Suddenly, you find yourself purchasing an expensive shirt ...

The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as varied as video game consoles and Florida vacation packages, according to a new ...