New Census Data Can Help Your Business

The US Census may be nothing more than a simple survey to some, but it provides businesses with invaluable information about their customers. MarketMAPS takes a look at how new Census data can help businesses target customers.

While the US Census is often met with mixed responses, it is part of the Constitutional obligations of the US Government. So, it’s here to stay. But the Census isn’t important just because it tells you how many people live in the US. It provides so much more than that. The Census gives income, household size, age, gender, and race data for everywhere in the country.

Your business can use Census data to find new customers and new markets. If you target high income families, the Census will tell you where those families live. If you target older adults, the Census will tell you where they live. Changes in Census information are also important for businesses to keep track of.

According to the 2010 US Census, average annual income in Wisconsin rose to about $52,000. This annual income was roughly $120 more than it had been the previous year. Using the newest Census data, a business could look at this change and start targeting Wisconsin as a new, growing market. Census data helps you analyze trends and keeps your business up-to-date.

If you’re looking to use Census data to help you discover new customers and new opportunities, contact MarketMAPS. We produce Census maps of anywhere in US. Choose from thousands of Census and demographic data to display on your map—such as median age, income, and household size.

Contact MarketMAPS today. Our Census and demographic maps can help you discover new opportunities