Kraft says Velveeta running low

FILE- In this Monday, July 28, 2008, file photo, Kraft Foods' Velveeta cheese is displayed at J. J. & F. Market in Palo Alto, Calif.. Kraft Foods says Tuesday, Jan. 7, 2014, some customers may not be able to find Velveeta products over the next few weeks but didn?t give any reasons for the apparent shortage. (AP Photo/Paul Sakuma, File)

The Associated Press

NEW YORK - Playoff parties may have one fewer dip option this year. Kraft Foods said some customers may not be able to find Velveeta cheese over the next few weeks. A representative for the company, Jody Moore, didn't give any reasons for the apparent shortage, saying only that they happen from time to time given the nature of manufacturing.

She noted that the lack of availability is more noticeable because of the seasonal demand during the NFL playoffs. The company has been airing TV commercials featuring a recipe for a chili con queso dip made with Velveeta.

Moore said it should be a short-term situation and that Kraft hasn't yet heard from any customers. The trade publication Ad Age reported the issue Tuesday, quoting an employee at a Brooklyn grocery store who didn't expect shipments again until February due to "a plant issue."