Best practices, updated every Wednesday

April 03, 2013

Business development tip of the month: Measure results

The business development tactics that
work with one client may fail with another. What works for you may fail for
your partner. And what works this year may fail next year. Markets change,
people change, and fashions change. The only thing that does not change is the
need for testing. As it says in the New Testament, “test everything, retain
what is good.” (1 Thessalonians: 5:21)

The first Wednesday of every month is devoted to a
very short and simple tip like this to help lawyers increase efficiency,
provide greater value to their clients and/or develop new business. This
month’s tip was adapted from my book the Legal Business Development Quick
Reference Guide.