weareseventeen: Bloomin’ Beauty for BT

London’s weareseventeen tackles an animated Easter broadcast design package for BT by “focusing on the beauty of Springtime” and avoiding the holiday cliches. But so much 3D beauty comes at a price according to creative director and co-founder Steve Simmonds, “Some of the frames took 22 hours to render on this one, probably our biggest technical wrangle to date.”