The Yahoo-Microsoft Deal: What it Means for SEO

The Microsoft-Yahoo deal is being buzzed about all over the internet. The deal, which will see Yahoo give up its search technology and instead lease that of Microsoft, essentially lessens the number of major search engine competitors from three to two (of course, this is a very America-centered perspective that discounts the massive popularity of foreign search engines like Baidu in China and Yandex in Russia).

Those who speculated that Bing wouldn’t get far off the ground are likely going to be proven wrong once this deal takes place. But we shouldn’t get ahead of ourselves – the deal has been settled, but it is not set to take place for another two years. Of course, some are saying that Microsoft and Yahoo won’t wait that long to shift their search technologies to accommodate the deal.