12.23.2009

12.22.2009

Whew! What a crazy long month, and it's not even the holidays yet. The good news though is that we've secured new location for Deluxa in East Williamsburg off the L at Morgan in the OfficeOps building on Thames Street.

If you're not familiar with the area, it is a bit debatable if this is still "technically" East Williamsburg, or Bushwick, and even some have nicknamed it "Morgantown" for the Morgan stop on the L train. Regardless, I'd describe the area as something like East-Village-meets-Soho-in-the-BK, with soaring industrial buildings, street level murals, great street fashion, and the feeling that something in the air is...happening. I love our area here in Carroll Gardens, but the something in the air here is maybe a bit more staid--not quite happening. There are also lots of new business opening, and it turns out more than a couple friends and acquaintances already call the area home.

In addition to powering down the store here (please come in and help me move what is left! lots of lovelies! at least 50% off almost everything--often more!), I'm starting to rev up our transition to internet based sales. While our final internet trajectory is still being debated (Etsy only? Etsy and direct sales? Direct sales only??? Look at those Three Potato Four people...HMMMMMmmmmm...Oy, and boy would I love to learn Flash and do something like that Supermarket Sarah)--for now, and for at first at least, furniture will be on Craigstlist and Ebay (listings to come), and then a stand alone Etsy stores for clothing and home. I designed/redesigned the store banners for the stores, and have decided the new deluxa design scheme will consist of our original "deluxa" typography logo, and Helvetica Thin, and in black and white as much as possible. Here we go...

12.17.2009

Yep, even in the midst of moving, we've got some new arrivals in store. While they're not quite on sale, they're still pretty cool. Sorry, the pics are a bit slap dash as well...

Kroeger White Shell Arm Chair, SOLD

Chrome and Formica Diner Style Dining Table with Leaf, $250

Herman Miller Upholstered Arm Chair in Black, SOLD

Steelcase rolling task chairs, SOLD

Also, anyone interested in our mirrored back display case with sliding glass doors and working light that retails for $1075 (before S+H), were looking to move it for somewhere in the $350 neighborhood.

12.15.2009

After going for a little over a year here in Carroll Gardens, Deluxa will be moving on to greener, more internet friendly pastures. Our last day in store will be sometime between Christmas and New Years. We are hoping in the up coming months to set up a photo studio and furniture show room in East Williamsburg, open by appointment, and will move all of our clothing and housewares sales exclusively online. It is a decision made with both sadness and excitement, as Deluxa enters a new phase.

With closing the store, we are sad to leave our local friends, John and Kirsten of Ilampe, all the kids at Naidre's, Eton Chang and his staff at Eton (who has also left the block for the higher traffic Smith Street area), Angelo and Rocco of General Nightmare, regular customers like Peter, Wendy, Tom, Bo and Kristen, Jen, and a bunch more who's names I forget, but whose faces I don't. I've also got to give a big thanks to our personal friends who have helped and supported us as we started this adventure: Gina and Meghan, John and Kim of Aloft, Lloyd, Ryan, Andrew, Dirk (who is soon to start a vintage and antiques business of his own), Amy of Tiburon, and of course most importantly our family who have been incredibly supportive in every way in getting us here so far.

But as this door closes, a new one will be opening, and for that, we are grateful. Here's looking forward to the future!

12.04.2009

Had a great day today at Aloft studio getting some fantastic shots of our clothing collection to launch in the Etsy shop. Here's a peek of the great studio, and a couple sneak peaks at the shots for the upcoming listings.

12.02.2009

About

Deluxa is where I talk about design, furniture, vintage, music, and other interests. This blog started as a way to share about my store that was open from 2008-2010, but is continuing as a place to share my inspirations and aspirations.