Badgeville for the Salesforce Platform empowers business leaders to drive higher user engagement across cloud-based applications built on the platform-as-a-service (PaaS) solution.

The announcement follows the launch of Badgeville's AppExchange solution, which enables businesses to increase engagement within their CRM applications.

Marketo, Autodesk, Engine Yard, Docusign, and Phoenix Idea Labs are some of the companies that have already chosen The Behavior Platform by Badgeville to embed gamification into their cloud applications.

"Badgeville's gamification solution has increased engagement in our community by 67 percent and number of active users in our community by more than 61 percent," said Heather Watkins, customer marketing lead at Marketo, in a statement. "The Behavior Platform has enabled us to incentivize specific user behaviors while creating a rewarding, vibrant community for all of our clients."

"More and more, we see our customers across the globe leveraging the Salesforce Platform for their most strategic cloud-based investments," said Kris Duggan, CEO of Badgeville, in the statement. "To speed their path to success, we want to make it as seamless and easy as possible for them to layer our robust engagement mechanics across their cloud experiences."

"Gamifying commercial or internally developed applications to drive user engagement is a high-value, low-risk investment," said Carter Lusher, chief analyst and research fellow at Ovum, in a statement. "The Badgeville Toolkit lowers the barriers to gamifying applications in the cloud and can help vendors and enterprises drive user engagement and maximize the ROI they get from their cloud applications."

The Badgeville Toolkit comes included in The Behavior Platform as part of its extensive integration catalog. Current customers can now access the toolkit with the Badgeville Community.