That's the joke around the country and the world today because of a billboard in Skokie, Ill., at the Command Transportation company that declares "Loser keeps Bieber." It shows Bieber and Blackhawk players Patrick Kane and Jonathan Toews. Kane plays for Team USA and Toews plays for Canada.

Freight broker Command Transportation created the billboard and the photo has taken off on Twitter (#LoserKeepsBieber) and Reddit today.