New Auto Insurance Animal

There’s A New Auto Insurance Animal In Town…

And It’s BIG…Elephant Insurance Expands into Maryland!

RICHMOND, VIRGINIA (March 2, 2011)…

Elephant Insurance Services, LLC, is proud to announce the expansion of Elephant Auto Insurance into Maryland. Elephant will follow its parent company’s, Admiral Group plc, the successful direct-to-consumer business model, serving customers via the phone and internet in Maryland.

Elephant, one of Admiral’s four international insurance expansions outside the UK, has been successfully following the rising trend in online shopping in the U.S. auto insurance market. Elephant is known for an intense focus on cost management as well as a unique culture that provides great customer service and employee satisfaction. “We are delighted with our progress and excited about providing Maryland customers with great service and saving them money on their car insurance,” said Andrew Rose, President and CEO.

Following nearly a year of development and research, Elephant has now launched its products for Illinois drivers on its website, www.elephant.com, and via the phone at 1-855-ELEPHANT.

The name Elephant was chosen from a candidate pool of over 1,000 names which were tested through focus groups and customer surveys. “We wanted a brand name that stood out,” said Andrew Rose, “Elephant is a unique name, and it also portrays the strength and stability that US customers expect from an auto insurer.”

Headquartered in Richmond, Virginia, Elephant Insurance was recently named as one of the 2011 Best Places to Work in Virginia – the annual list of “Best Places to Work” created by Virginia Business and Best Companies Group.

About Elephant

Elephant, founded in early 2009, is a direct-to-consumer (web and phone) automobile insurance company. Located in Richmond, VA, Elephant Insurance Services, LLC and Elephant Insurance Company are wholly owned subsidiaries of Admiral Group, plc. Elephant believes people who like what they do, do it better and encourages a climate of individual contributions, long-term commitment, and profitable growth. More information is available at www.elephant.com.

About Admiral

Admiral Group plc is the second largest auto insurer in the United Kingdom with eleven brands extending into three additional European countries and nearly 2.75 million policyholders worldwide. Admiral operates a direct-to-consumer business model, serving customers via the phone and internet. Admiral Group plc is consistently listed among the top places to work for by UK and EU national publications. More information is available atwww.admiralgroup.co.uk.