Pinterest Marketing This Month – April

Pinterest has been making lots of news over the past month, rolling out its ad manager to all U.S. businesses, releasing data on the success of its Cinematic Pins and reportedly testing out video ads. Here’s a look at some of the headlines from the past month.

According to a Pinterest study on Cinematic versus Static Pins, “Cinematic Pins increased purchase intent by 37 percent and boosted brand awareness by nearly 31 percent.” This was six points higher than Static Pins, for purchase intent, and 10 points higher when it came to brand awareness.

A TrackMaven study concludes that Pinterest exhibits seasonal growth during the peak summer months of July and August and during the December holidays. Brands on Pinterest average around 2% monthly follower growth.

Pinterest is a new tactic for marketers to target future-planning consumers. Pinterest users are known to save pins to boards as part of a larger plan. Forget quick returns and focus on creating native content that will be acted upon at some time in the future.

Pinterest Ads Manager is now available to all small and medium-sized businesses in the U.S. This tool includes a bulk editor for multiple campaign management, advanced measuring tools, expanded targeting options, and enhanced conversion tracking.