Description:Extend Media is the company that has implemented the backend technology for Fanfare, the music and video portal from SanDisk. The site interfaces with a simple, inexpensive USB device that takes videos from the computer and allows them to be plugged into a TV set. Like iTunes and AppleTV, the new service will provide a way to download and play videos to a television set. (Fanfare does not yet work on Mac OS, but will shortly, I am told.)(3:01)