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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

All Marketers Are Liars Blog

Benefit of the doubt

It's almost impossible to communicate something clearly and succinctly to everyone, all the time.

So misunderstandings occur.

We misunderstand a comment or a gesture or a policy or a contract.

And then what happens?

Well, if we're engaged with someone we like or trust, we give them the benefit of the doubt. We either assume that what they actually meant was the thing we expected from someone like them, or we ask about it.

If we're engaged with a stranger or someone we don't trust, we assume the worst.

The challenge, then, is to earn the benefit of the doubt. How many of your customers, prospects, vendors, regulators and colleagues give you the benefit of the doubt?