All Posts Tagged Tag: ‘ad targeting’

Facebook knows you pretty well. In fact, I’d be willing to bet that Facebook knows more about what you like and how much you like it than many of your friends. Think about it. You’ve been dropping Facebook subtle and not-so-subtle hints for years. You casually “like” Netflix, The Big Lebowski, and AMC Theaters over the years? Facebook knows you …

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, mobile manufacturers, app marketers, and other verticals. “Advertisers across verticals can create carrier-targeted campaigns that align with their preferred demographic,” …

Microsoft rolled out tablet-related device targeting changes for Bing Ads last month, putting PC and tablet targeting together across campaigns. Now, device targeting is changing some more. Bing is eliminating explicit mobile device targeting. Microsoft’s Gyan Trivedi explains, “Advertisers will be able to leverage bid modifiers on Mobile. We will continue having the bid modifier on Tablet as well. Once …

Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases in the past. If they’ve done it before, it stands to reason that they’d do it again, so this could help the results of these ads tremendously. Specifically, it looks at in-app purchases from the Google Play Store, …

Twitter announced an update to its Tailored Audiences ad targeting feature. It’s getting new stuff like audience list uploading, better audience management tools, new supported ID types, and better targeting in general. Twitter first made Tailored Audiences available globally in December. Now it has look-alike-only targeting, which lets you only target users similar to your tailored audience. As Twitter explains, …

Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeting and exclusion, radius targeting improvements, a new geo location report, user experience improvements for location targeting, intent only targeting, and better city level targeting. “In addition to these user-facing updates, there are also several …

Facebook announced that it is giving advertisers a new feature that allows them to target people based on the network connection they most often use when accessing Facebook. Options are: 2G, 3G, or 4G. The idea is that this will help businesses better reach users in developing countries with more varied connections, so simpler ads can be targeted to lesser …

The Bing Ads Report suite and API now features a new geographical location report. This had apparently been an highly requested feature. “In response to your feedback, we’ve redesigned how location information is displayed in the report to show you exactly which targeting method was used to serve your ad,” says Microsoft’s Fady Khoury in a blog post. “We’ve also …

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight new countries including: Australia, France, Indonesia, Italy, Japan, Mexico, Netherlands, and the UK. Twitter now offers granular geo-targeting in twelve …

Reddit announced on Wednesday that it has released location targeting on its frontpage, to make ads more personally relevant to users (which is obviously more helpful to advertisers as well). As the company says, this will be especially helpful for things like movie premieres, which often have different release dates in different countries, as well as products that can only …

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when friends are within a half mile radius of one another. Businesses may be wondering if they can tap into this …

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a target audience through the Custom Audiences feature. Now, Facebook is letting advertisers create “lookalikes” based on people who visit their …