Creating Your Logo - What You Must Do First

Getting Clear

If you are an aspiring entrepreneur yet to launch your brand, or an existing business owner feeling dissatisfied with your current logo, getting clear on certain aspects of your brand will provide the essential foundation to commence the creative process.

Let’s face it, designing a logo can be just as fun as it is frustrating, whether you’re working with a designer or DIYing it yourself! So having a solid brief to work from and refer to can keep you on track and save time and money wasted on endless revisions.

Brand Basics

Keeping your target client front of mind, knowing your brand’s aesthetic are, of course, essential. Gathering the pieces of the puzzle (your brand values, personality, etc.) together and doing a little research can help you turn your ideas into logo design brief.

Deeper Meaning

You’ll also want to consider the psychological aspects of your colour scheme choices and with using shapes, for example:

Circles, ovals and ellipses tend to convey a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relationships and unity (think wedding rings (!), marriage, partnership, unity, stability). Femininity and nature are often sensed with with the use of curves!

Squares and triangles or other straight edge designs can suggest stability and imply balance, strength, professionalism and efficiency. However be careful that they don’t appear cold and uninviting. Try off positioning text or dynamic colours to avoid this problem and conjure up something more interesting.

Triangles have been suggested to have a good association with power, science, religion and law and tend to be viewed as masculine attributes.