Differences between airport and mall shoppers include the following:

The first and somewhat obvious difference revolves around the reason why people are at the mall as opposed to the airport. Shoppers visit a mall with the primary purpose of shopping, but people at an airport are generally there for one of three reasons:

To travel, or

to pick up or drop off someone who is traveling or

to work at the airport. Thus, shopping is at best a secondary consideration for airport visitors;

High traffic and a captive audience can be just the perfect combination

Airports have always been a popular location for specialty retail businesses and kiosk operators looking to enter the airport market because they all realize, high traffic and a captive audience can be just the perfect combination for your retail concept.

How Brands Are Leveraging Pop-Ups In Shopping Centres

Retail Is Detail is proud to be a keynote speaker at the ICSC in London on the 22nd of April 2015 where John Blogg CEO of Retail Is Detail and the Global Arla Castello Cheese Divison’s Vice President Francesco Leone will hold a talk on how brands are leveraging pop-ups in shopping centres.

Great Food Courts Determine A Mall’s Future Success

We need to have a gathering place where people can relax and sit down and a meeting place where they can go.Mall shopping is primarily a social experience: According to a survey by the Glimcher Retail Monitor, about 80 percent of Americans shop with someone else.

What Does It Take To Make Your Pop-Up Stand Out?

THE CHANGING FACE OF RETAIL REQUIRES A SHIFT IN CONVENTION TO CREATE A SHOPPING EXPERIENCE THAT IS MEMORABLE AND SUSTAINABLE. ENTER… THE POP-UP PHENOMENON. POP-UP STORES ARE UNDER INCREASING PRESSURE TO BE MORE THAN JUST TEMPORARY INSTALLATIONS. WHAT DOES IT TAKE TO MAKE YOUR POP-UP STAND THE TEST OF TIME?Read more

What Does It Take To Make Your Store Pop-Up? June 15th, 2015Bernard - Retail Is Detail

Clever Retailers Deliver Experience

Traditional businesses being shaken to their cores by factors like technology, being forced to rethink their businesses, approaches, or products. Perhaps this is nowhere truer than in the retail industry – more precisely brick and mortar retail.Read more

Shopping Is Not Just About Transaction June 15th, 2015Bernard - Retail Is Detail

Cost polarization

By 2015 the middle class will have disappeared in most developed countries taking mid-price retailers with them. Hence most consumer markets are already polarising between economy and premium sectors (low price versus luxury). However, customers can happily live in both segments buying $15 T-shirts one minute and $500 jeans the next.Read more

Various types of customer profiles

From easy going shoppers who make small talk, to customers on a mission who just want to get in and out of the store, retailers deal with various types of customer profiles on a daily basis. To help you do this, we’ve compiled a list of the most common customer profile types that you may encounter, along with tips on how to approach and sell to each one. Check them out below:Read more

What Type Of Customer Are You? June 15th, 2015Bernard - Retail Is Detail

The old way of Flash Retail Thinking is purely Reactive

Pop-Up Retail Stores or otherwise known as Flash Retail have been with us for some 14 years now and came about as a simple marketing tool for big Brands to introduce mainly new products and designs. Lead by their Marketing and Brand Agencies it has become a purely promotional, marketing instrument just as any other advertisement campaign or event base related promotion. As a result Retail Landlords and Mall Owners with an increasing number of empty storefronts caught on to this idea and are slowly becoming more receptive to offers from brands and retailers wanting to lease a commercial space for a short time…

Looking ahead 25 years, the majority of the country’s spending power will rest in the hands of millennials.

“Retail has to evolve on a regular basis or it faces extinction. It’s just the way it is,” said Dan Hurwitz, CEO of open-air shopping center owner DDR. “While the challenges may be different, the need to evolve … is just as important today as it’s ever been, if not more so.”

“We strongly believe at Retail Is Detail that the success of any outstanding experiential event, lies in the details and the execution.”

1) Lay the foundation
It is important that you and your key stakeholders are all on the same page about the primary purpose of the pop-up and how success will be measured. Are you showing off a new line? Expressing a lifestyle behind your brand? Attracting a new target audience? How will you measure results? Consumer traffic? Press? Social media posts?

STAY AHEAD OF THE PACK AND KEEP CONSUMERS ENGAGED

Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. Today, brick-and-mortar stores need to innovate continually to capture their shoppers’ attention as e-commerce attracts a growing number of users.

MALL, SHOPPING CENTRES & RETAIL EXPERIENCE

Retail Is Detail has worldwide experience working with shopping centres, malls and retail stores throughout the world on concept development, master planning and design, with a focus on incorporating fun, food and fashion into mall retail experiences.

MAKE POP-UP WORTH YOUR WHILE

Gaining customers and eliminating long-term leases seems too good to be true. Fortunately the pop-up trend is here to stay and vendors, designers, merchants and landlords alike can benefit from short term specialty leasing. Read more

Your Pop-Up Store is Your Story June 15th, 2015Bernard - Retail Is Detail

CLICKS AND MORTAR

The lines between the physical and digital worlds are blurring. Ecommerce retailers have realized that shoppers assign value to being able to see and inspect items in real life. Here are some examples of ecommerce companies who are now embracing traditional retail as a means to gain more market share and enhance the customer experience. Read more

Ecommerce brick-and-mortar part two June 15th, 2015Bernard - Retail Is Detail

CLICKS TO BRICKS

The majority of overall retail sales are still taking place offline, however ecommerce sites have realized that they need to set up physical shops if they want to gain significant market share. Read more

Ecommerce brick-and-mortar part one June 15th, 2015Bernard - Retail Is Detail

A great way for retailers to test and learn if their idea works

In one of the Malls I recently visited Mall management designated a number of incubator units as permanent retail spaces for young or starting retailers who can rent these completely fitted out retail spaces for short or in some cases somewhat longer trial periods to test and learn if the consumers like their ideas or concepts. The rents are flexible and will allow any entrepreneur to apply.

The Mall allocates semi-permanent fixtures completely fitted-out with a nice and modern interior that can easily be adapted. It’s a great idea for local businesses and creates a much more diverse look and feel in any Mall.

PASSIONATE RETAILER – JOHN BLOGG

John Blogg, who was born in 1948 in Amsterdam, is a passionate retailer who was one of the first to create an interactive, global gourmet, retail food concept named Oil & Vinegar. Trained in the fashion industry, John travelled extensively and had a career in Fashion and Department store retail management, where he discovered early on the similarities that exist in the minds of consumers as far as food and fashion trends were concerned. Read more

From Oil & Vinegar to Retail Is Detail June 15th, 2015Bernard - Retail Is Detail