Honda Makes Personalized Vines for Summer Clearance Campaign

Vine has become a hot spot for marketers, including auto marketers, who are using the short-form video platform to tailor those endless-loop messages to short attention spans.

But Honda is doing it real-time, as part of its summer clearance campaign with Vine videos as responses to tweets. There’s even a star connection: a TV component of the company’s summer campaign plays off of a tweet message actor Neal Patrick Harris (@ActuallyNPH) floated last month about which minivan he should get.