Now, brands have more control over Facebook ads

If advertisers want to use a more granular control, they can upload block lists of publishers and apps, announced the social media platform on its official blog

ETBrandEquity

June 15, 2017, 12:29 IST

In an effort to gain more confidence from brands, Facebook is set to launch additional controls and make its existing tools easier to use. Brands can also exclude delivery of their ads to sensitive categories, like dating and gambling. If advertisers want to use a more granular control, they can upload block lists of publishers and apps, announced the social media platform on its official blog.

They also mentioned that in the following months they will be introducing some key changes for their clients. Here’s a highlight:

Pre-campaign transparency: Facebook will begin offering upfront, publisher-level transparency across the Audience Network, Instant Articles and in-stream ads on Facebook. For the first time, advertisers will be able to see a list of where their ads could potentially deliver prior to setting a campaign live. They are currently testing this with a select group of advertisers who are running ads on Audience Network within the video views objective.

Blocking at the account level: To make the blocking process even easier, advertisers will be able to apply their block lists at the account level instead of having to log-in to each specific campaign or set of ads. This will help advertisers make their lists consistent across potentially hundreds of campaigns and thousands of creatives. Starting next month, the platform will roll out this control to Audience Network and Instant Articles. Later this year, they are planning to extend it to in-stream ads on Facebook.

Choice over video placements in Audience Network: Facebook will start to allow advertisers to specify the types of placements, (e.g. in-stream or native and interstitial), they want their video campaigns to run in through a simple opt-out format.