Mediatwits #74: Special Edition on Rise of Native, Mobile Ads

This week’s Mediatwits podcast is a special edition focused on the evolution of advertising, as a cap to our week-long special on MediaShift. Our special guests are BuzzFeed VP Jonathan Perelman and MediaShift’s Terri Thornton, along with Mark Glaser hosting and roundtable regulars Ana Marie Cox, Andrew Lih and Monica Guzman. Perelman will have a lot to discuss, because BuzzFeed has been at the vanguard of the “native ads” movement, creating sharable content for sponsors that looks very similar to typical BuzzFeed posts. Plus BuzzFeed just launched a native ad network, and is surprisingly the new template for the House Republicans’ revamped website. We’ll also talk about the rise of mobile ads — will they get past annoying us?

Mediatwits Bios

Ana Marie Cox is a senior political columnist for The Guardian. She is the founding editor of the Wonkette blog and has covered politics and the culture of Washington, DC for outlets including the Washington Post, Playboy, GQ, Mother Jones and Elle. She is the author of the novel Dog Days and lives in St. Paul, Minn. Follower her on Twitter @anamariecox.

Mónica Guzmán is a columnist for the Seattle Times and Northwest tech news site GeekWire and a community strategist for startups and media. She emcees Ignite Seattle, a grab-bag community fueled speaker series. Mónica was a reporter at the Seattle Post-Intelligencer and seattlepi.com, its online-only successor, where she ran the experimental and award-winning Big Blog and drew a community of readers with online conversation and weekly meetups. Follow her on Twitter @moniguzman

Andrew Lih is a new media journalist, and associate professor at the University of Southern California’s Annenberg School of Communication and Journalism where he directs the new media program. He is the author of “The Wikipedia Revolution” (Hyperion 2009, Aurum UK 2009) and is a noted expert on online collaboration and journalism. He is a veteran of AT&T Bell Laboratories and in 1994 created the first online city guide for New York City (www.ny.com). Follow him on Twitter @fuzheado and buy his book here.

Special Guests

Jonathan Perelman is the VP of Agency Strategy and Industry Development at BuzzFeed. At BuzzFeed he will work closely on all aspects of the business, with a particular focus on educating advertising agencies on the BuzzFeed platform and ad products. Prior to BuzzFeed, Jonathan spent six years at Google, most recently as the Global Lead for Industry Relations. He was responsible for brand identity initiatives and relationship management within the advertising and media industries. You can follow his socks on Twitter @jperelman_socks.

Terri Thornton, a former reporter and TV news producer, owns Thornton Communications, an award-winning PR and social media firm. She is also a freelance editor for Strategic Finance and Management Accounting Quarterly. Follow her on Twitter @TTho.

Stay Informed

Get MediaShift Daily via Email

Follow us on Social

Who we Are

MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.