Most of our reseller hosting accounts come with Webalizer and AWStats. I also have an old copy of Webtrends Pro that I use from time to time.

Webtrends I use when I need to create a detailed custom list. I can run a list from a year's worth of log files if I want to and select how many results under each section of the report.

Awstats is pretty, a bit more accurate in some ways, and provides much the same information as Webtrends, but being server-based there are some limitations that I don't have with Webtrends (it runs on my PC).

Webalizer is what I use the most and it shows me a year at a glance, which I like, and then the past 12 months and provides some details, it's not the best reporting tool, but good for end users so they don't get overwhelemed.

Webalizer and AWStats are both free software.

I have also used Smarter stats and Urchin. They are ok and have some nice point, but they are not as easy to use for me.

HaveAMint does look very interesting. The website says that "JavaScript must be enabled." Does that mean that you have to add some JS to every page? Also, it says that you need MySQL. So, it must record page views, etc. in a MySQL database. Wouldn't that get kind of big?

I'm working on a screencast about using Google Analytics for nonprofit web sites and seeking some examples and stories of how you may have used Web analytics data to make changes in your web site or marketing.

Specifically, I'm looking for some real life examples of these reports:

Key Report #1: Referring Search Terms From Search Engines The report that tells you which search phrases people are using to find your site tells you a lot about your users.

Key Report #2: Referring URLs
Look at the report that tells you which Web sites are sending you traffic. Does this correspond to your expectations?

Key Report #3: Content Popularity
It's essential to view the list of Top 10 (or 15) most popular pages on your site. "Knowing what content is being consumed can lead you to so many insights," Kaushik says. "What are people coming to my Web site for? Are the things that I want to promote actually the things that people are looking at?"

Key Report #4: Percent of Visitors Who Visit the Home Page This metric often shocks site owners. "They think that everyone sees the homepage, so they put their maximum energies and promotion there." But since search engines display a site's internal pages, most users enter a site far from the home page.

Key Report #5: Site Overlay
Wouldn't you love it if you could open your site and see exactly where people are clicking? With the Site Overlay report you can. It displays your actual pages — just as they look to users — with a click level indicator next to each link. It shows the number of people who click on each link.

Key Report #6: Site Bounce Rate
The Bounce Rate report reveals the number of visitors who stayed just a few seconds. These are the people who came to your site but didn't engage. In short, your bounce rate is your failure rate.

You all might want to be careful about Google Analytics. On a commercial website I maintain, we recently had a dispute with an advertiser over how many visitors our site was referring to them. We counted 57 clicks on their ad, while they said that Google Analytics had reported only 13 visitors referred from our website.

I did a little research on this, and it seems that Google Analytics might be seriously under-reporting in some cases. Do a search for "google analytics underreporting" and you'll see other folks that seem to be reporting the same phenomenon.

I did a little research on this, and it seems that Google Analytics might be seriously under-reporting in some cases. Do a search for "google analytics underreporting" and you'll see other folks that seem to be reporting the same phenomenon.

Interesting, I'll have to look into this further...

This is one reason I often tell people to consider using more than one reporting tool on their site, which can help to paint a more accurate picture of the site's actual performance. If both tools are reporting similar data about your site, then it's safe to say your data is generally valid and reliable. If both tools are reporting significant differences in data, then obviously something is wrong somewhere...

I like the idea of using more than one analytics tool because doing so can help confirm the validity and reliability of the data being reported (while also providing some valuable complimentary info about your site).

On the other hand, I'll also say that having too much information can sometimes be confusing to deal with -- so tread cautiously if you decide to use multiple tools to collect traffic data. Remember to compare apples with apples.

Dan, I hope you'll keep us posted on your situation with Google Analytics...