Asics Invites You, The Athlete, To "Better Your Best"

Hitting your goals is just the beginning of the journey. This is the message Asics wants to convey with its latest “Better Your Best” campaign.

According to Al Moseley, executive creative director at 180 Amsterdam, said: “This campaign is all about being a better athlete. Better so you can beat your competition. But for many athletes, their competition isn't another athlete, but themselves. Better your Best is about inspiring these athletes and then giving them the tools to succeed.

Created by 180 Amsterdam, the ad campaign will run across all media platforms, encouraging athletes to strive for greatness, and nothing less.