mi adidas SS15

adidas Originals tasked us to create the visual assets for their Spring/Summer 2015 mi adidas product to be used on adidas.com and social channels.

The brief was to create a set of images that were as close to the shop fit of the 2015 Berlin launch as possible, while still maintaining a unique visual story. To ensure continuity, we had the props from the shop fit transported from Berlin to use as the set for the shoot.