This is definitely a staple mascara. Adds really good volume while staying natural looking. Last all the day & is so easy to work with. I put this in the same range as Neutrogena Healthy Volume WP, both are really nice. At the moment Drugstore.com has Maybelline at buy one get one off so pick one up & a color tattoo too! My favorite is Bad To The Bronze, it's a beautiful taupe. Easy to use, last all day & has a nice sheen to it.