The “Sunrise Ruby,” a 25.59-carat untreated pigeon’s blood red-colored stone set a new world auction record for price paid for a ruby on Tuesday at the Sotheby's Geneva sale. The ruby was initially estimated to sell at between $12-$18 million but bidding soared to $30.3 million, demolishing the existing ruby auction record that was held by the $8.6 million sale of the “Graff Ruby.” The ring also set a record for the price paid for a jewel by Cartier. It was sold to an million to an anonymous buyer.The high price of the ruby heavily contributed to the Sotheby’s Magnificent and Noble Jewels auction which the highest-ever total for any jewelry auction at $160.9 million, deposing the Christie’s November 2014 sale of Magnificent Jewels in Geneva, which totaled $150.2 million.

Also performing well but not meeting pre-sale expectations was the “Historic Pink." The 8.72-carat fancy vivid pink diamond sold for $15.9 million, below its pre-sale high estimate of $18 million.David Bennett, worldwide chairman of Sotheby’s international jewelry division had this to say about the sale: “(The) record result is the reflection of outstanding quality of the pieces in the sale across the board,...The galleries have been brimming with collectors during our worldwide exhibitions, and this translated into lively bidding throughout the sale … with truly global demand for the finest diamonds, gemstones and signed pieces of the very highest order.”

A fancy vivid pink diamond that is believed to have been part of the collection of Napoleon Bonaparte’s niece, Princess Mathilde, could fetch up to $18 million when it hits Sotheby’s auction block next month.Dubbed the “Historic Pink Diamond,” the diamond is an 8.72-carat stone, VS2 clarity and is a non-modified cushion cut; unusual for a pink diamond.

Scheduled for May 12 Sotheby’s auction of Magnificent Jewels and Noble Jewels, in Geneva.