NEXT: Advancing Insights Through Innovation & Research May 9-10, 2017 in New York

Science and Creativity Walk Into a Bar

At the intersection of psychology and technology lies the power to discover unparalleled insights into our audiences. Advances in neuroscience and behavioral economics now allow us unprecedented access to what’s happening in the minds of those we most want to reach.

Twitter has used it. As has Google. And Facebook. Nestle, Target and Unilever, too. How can creatives leverage these advances for optimal effect?

Learn how from Pranav Yadav, visionary CEO of Neuro-Insight. By using granular measurements of audience brain response when exposed to media and advertising, a new echelon of insights is now within grasp. What was once science fiction is now science fact. Come to see the do’s and don’ts to deliver creative that truly resonates.

Speaker(s)

Pranav Yadav – Neuro-Insight

CEO, Neuro-Insight

Named recently by Forbes as one of the Top 30 Under 30 in Marketing, Pranav is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Pranav is an ARF Great Mind Award winner.

The Insights Association

Inspired by the 2017 merger of CASRO and MRA, all Insights Association proceeds are invested in advocacy, education and other initiatives to directly support the marketing research and analytics community. The new Insights Association helps empower intelligent business decisions as a voice, resource and network to advance both companies and individuals engaged in this important work. Your participation in NEXT helps to ensure that our industry thrives.