Zodiac Launches Social Media Campaigns and Sweepstakes for Consumers

SAN DIEGO – June 23, 2011 – Zodiac Pool Systems, Inc. today announced the launch of its “Dive in and Win” social media consumer campaigns on Facebook, supporting both its Polaris® and Zodiac® brands. This national sweepstakes is designed to help pool owners and professionals use Facebook to connect and engage in an authentic and personalized way, as well as enter for a chance to win prizes.

Participants who submit a name and email address are entered into a drawing for a $100 VISA® Rewards Card on the Polaris site or a $399-value Baracuda® T5 Duo® suction pool cleaner on the Zodiac site. One winner per site will be chosen every week from entries received now through July 8.

Zodiac and Polaris Twitter feeds and YouTube channels have also been created to support the company’s overall marketing efforts

"Social media is empowering consumers like never before and we are excited to add this exciting new tool to our marketing and communications arsenal,” said Troy Franzen, executive vice president of Zodiac. "Social media provides us another way for our customers and dealers to connect with us in a more intimate way. We’ve launched an aggressive social media campaign; we’re building direct relationships with people; and we’re enjoying hearing from customers who love our products or need help with an issue. And this is just the start of things to come. Keep checking our Facebook and twitter feed for the latest in prizes, rebates and industry news."

Additionally, in order to stimulate demand and activity for pool dealers and to highlight its own innovative products, Zodiac has significantly increased its consumer marketing promotions to drive consumer traffic to stores. The company recently sent call to action rebate mailers to more than 70 percent of the pool owners in the U.S. for redemption during the concentrated buying season of April 30 to July 31. It is supporting the mailers with a comprehensive online marketing campaign, as well as public relations, in-store point-of-purchase displays, a new website, and these social media campaigns. Dedicated promotional campaign websites are available at: www.zodiacrebate.com and www.polarisoffer.com

In addition to increasing its marketing, Zodiac has upgraded and reconfigured its customer support department to provide regional teams that meet the needs of both dealers and consumers. Zodiac has also added live chat to its customer support, the first in the industry to do so. Questions from consumers and dealers are also being answered on the Facebook and Twitter feeds.

About Zodiac Pool Systems, Inc.
Zodiac Pool Systems, Inc., a subsidiary of Zodiac Marine & Pool, S.A.S., is a global leader in swimming pool and spa products and services. The company’s comprehensive product lines are marketed under the leading brand names of Zodiac®, Polaris®, Jandy®, Baracuda®, Nature2®, and Cover-Pools®. Zodiac is the leading provider of premium, innovative pool and spa products and is committed to designing and producing the most energy efficient, earth-friendly pool products and systems available.

To learn more about Zodiac, visit www.zodiacpoolsystems.com or call 800-822-7933.

Contacts:
Beth Walsh
760-230-2424
Beth@clearpointagency.com

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Note: ZODIAC® is a registered trademark of Zodiac International, S.A.S.U., used under license.

The rebate is delivered on a Visa Rewards Card. Card program issued by The PrivateBank and Trust Company pursuant to a license from Visa USA, Inc. Actual card appearance may vary. The Polaris® Visa prepaid card is redeemable anywhere Visa® Debit is accepted. Visa is a registered trademark of Visa International Service Association.