Pizza Patron has become American Airlines Center's exclusive pizza vendor. The company will operate six concession outlets on the upper and lower levels of the arena concourse.

"This exciting new venture takes our community-based brand and launches it into the mainstream," says Andrew Gamm, director of brand development for Pizza Patron.

On Thursday, November 13, Pizza Patron began serving pizza at the American Airlines Center, home of the Dallas Mavericks and Stars, and America's fourth most lucrative arena according to Forbes this year.

The menu features seven-inch pan pizzas, an inch larger than what was previously offered in the arena, for $6.50--cheese, pepperoni or sausage. The chain will also offer its BreadStix, QuesoStix, and ChurroStix.

"At a time when others are pulling back, Pizza Patron is pressing the gas pedal," says Antonio Swad, founder of Pizza Patron. "We are determined to grow this company and be the next great pizza brand."

Included in the deal are hard visual assets throughout the building including concourse signage, logo positioning on the 360 degree Digital Ring and on the Tri-vision scoreboards located at the North and South ends of the arena. Plans are also in the works to "hawk" pizzas down the aisles during events making this a first for the center.