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This terrific article about a study of eBay buyers and sellers proves it. In some categories, more than 40% of the auctions went for more than the Buy it Now price. Hmmmm. Two tips from the end:

Set low opening prices. When choosing between identical items, buyers seem to favor whichever auction has the most bids. The best way to grab early bids: Start with a cheap price. By the time a $1 DVD auction reaches $10, it will probably attract more newcomers than a DVD that started at $10.

Don’t use secret reserves. A study of online auctions with and without hidden minimum prices showed that many buyers steer clear of items with a secret opening price. It’s like that old shopping joke, "If you have to ask how much it costs, you can’t afford it."