Magazine Article | April 19, 2011

Tech Trends: A Clearer Picture Of Video Surveillance

Digital video technology in the consumer space has evolved dramatically over the past five years, and the video surveillance market has benefited from these advancements with the introduction of high-definition, multi-megapixel cameras that can be directly integrated into a company's IT network. "As HD video has proliferated in everyday life, the
demand for high quality video for professional surveillance
applications has not only increased — it's expected," says Raul Calderon, senior vice president of marketing at Arecont Vision.

Interest in video surveillance systems is strong in
retail, education, gaming, healthcare, and government
markets. For VARs to succeed, however, they
have to stay on top of new technology and find
ways their customers can leverage the benefits of
video beyond security.

"VARs need to be conversant with the range of
security applications/integration points available
and stay abreast of what the future holds," says
Yvonne Schwemmer, product marketing manager at
Schneider Electric. "This area is ripe for growth.
Video as a security application is common; integrating
with alarms, climate controls, and building
management systems requires a wide range of
expertise and is more cutting-edge. VARs truly need
to apply in-depth needs analysis with various stake
holders if they want to engage in consultative selling
— this can be an opportunity to differentiate."

Video surveillance cameras have become less
expensive, smaller, and more reliable and have incorporated superior low-light capabilities, widedynamic
range, analytics, edge-recording, and
megapixel capabilities. "Ever-improving imaging
sensors and lens technology have paved the way
for higher-resolution video, including efficient
three and five megapixel and HDTV resolution,"
says Fredrik Nilsson, general manager at Axis
Communications. "HDTV resolution in particular
has had a huge influence on the industry because
these cameras conform to the same standards used
in the entertainment industry, which means security
directors and business owners experience the
same video quality as they have on their flat
screens at home."

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