‘7-Eleven’ Unveils Refreshed Logo And Store Design

Dublin, Ohio-based WD Partners has given the ubiquitous convenience store chain, 7-Eleven, a new logo and store design.

The new logo features the “7” of the old 7-Eleven logo paired with a lowercase “eleven” in white, on a black background for store fronts, and on a bright green background on brand identities.

According to WD Partners, the refreshed look aims to “reposition and rejuvenate” the stores to “better capture the millennial and female demographics” and better align them with the ever-evolving customer base.

Devoid of its well-known green and red stripes, the stores have been given white tiles, green furniture, and stations labeled in orange Serif Black Plain font.

What do you think of the new store design and logo for 7-Eleven—should it be rolled out throughout the world?