listening

With so many amazing social media experts under one roof at Social Media Marketing World, it’s almost impossible NOT to come home with a pages full of tips, notes, and suggestions for your brand. As usual, my main note-taking device was Twitter, so here’s a list of my top 5 learnings curated from my hundreds of tweets over two action-packed days.

Every brand hopes their audience will engage, but what happens when someone does? Are you merely collecting data or promoting dialog? Is social engagement factored into your transmedia strategy? It should be – it expands reach as your audience becomes part of your brand’s story. EAT24 is doing it and it’s paying off, big!

As fashion brand digital directors scrutinize their social media impact for what seems to have been an endless global Fashion Week the past month, I challenged myself to come up with novel social media insights prisms using the enterprise social intelligence platform NetBase.

All around the world, people are preparing to don their greenest finery for St. Patrick’s Day (or is it St. Patty’s Day?) and the controversial debate of Ts vs Ds has the social world divided. The impending Irish holiday (celebrated with beer-fueled debauchery here in the States) is just one of the stories that trended on social this week.

Do you know if your brand is loved on social? True brand health is based on more than success in one social metric or sheer popularity—there is a big difference between Like and love. To find which brands seeing “love” on social, we went beyond fans and followers to focus on several different social metrics that showcase the reaction to brands across the social web.

Using DataRank analytics, a billion-dollar brand analyzed conversation to find out what people were specifically calling out as safety issues. Instead they found that much of the negative sentiment was directed at other consumers, condemning their lack of safety precautions in using the product and wrongfully blaming the brand.

From fashion rule-breaking firsts, to burritos and frigid temperatures, we’re looking at this week’s news by the numbers. The social numbers that is. Let’s take a closer look at the data and some key insights around some of the most popular topics in our collective psyche.

This week was a rollercoaster ride in news, between a tragic shooting in North Carolina, show hijacking Grammy interruptions, Netflix leak, and of course the imminent holiday that bums out so many singletons - Valentine’s Day.