eCommerce for People

By Andy Howard / October 2011

Are people abandoning your shopping cart? Google presents some familiar eCommerce blunders in this ‘online checkout in real life’ video including price traps, dead-end security, timeouts and forced logins. These issues result in frustrated would-be customers abandoning purchases in search of an easier way, and are caused by retailers thinking about the technology, not about their customers. Great experiences drive sales, and it’s up to marketers to manage interactions with customers and create compelling digital experiences. Who’s managing the digital touch-points for your brand?