Analytics Tracking

Strong data yields strong strategies.

Whether you’re building an app or a website, analytics tracking can often be an overlooked feature. Our digital marketing team is involved from start to finish to enhance your data collection and business intelligence. We remove subjectivity from data to guide user experience decisions and improve functionality.

Page Views

Most analytics solutions record basic pageviews (screen views for apps), which can help you to understand what part of your content users interact with. Content is only half of the story. Did your landing page get the signups your were hoping for? Are you trying to drive people to a physical location? Do you want users to call, email, or fill out a form? All of these things require additional tracking.

Custom Event Tracking

This additional tracking is most commonly referred to as custom event tracking. These custom event tags can be deployed to measure the actions your users are taking. In the early days of analytics, it was common to use thank you pages as ways to measure goals, but with custom event tracking, you can now track interactions with very specific sections of your website.

Data Visualization

Data can often be intimidating. Especially when there’s a lot of it. Good data visualization can help you to better understand the data you’re looking at. Our reports leverage visualizations to help communicate how your website or app is performing.