First I will start this by saying I am not today walking in the shoes of media members in Dallas or Oklahoma City or Philadelphia or Buffalo or Boston or Waco, and I am not in the shoes of the communications people in any of those places either, nor am I in a position on either … [Read more...]

It is a well-intentioned but underpublicized and marketed event, International Games Day 2016, and it will take place on November 19 at a library near you. Chances are if you are reading this it may be the first you have heard of the idea. The concept is simple and effective…pick … [Read more...]

It is certainly the little engine that maybe could, but the National Women’s Hockey League, which started its four team second season this weekend, has certainly earned well above its pay level for media exposure, both last year, and now as the season starts, this. They have … [Read more...]

For years there has been talk, and many false starts, on the need for spring professional football. The Arena League had its moment in the sun and is still trying to hold in in a different form, the WLAF came and went, the UFL made an announcement about a spring league before … [Read more...]

The following was compiled by Columbia student Kelly Carroll...
This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and … [Read more...]

This post, compiled by Columbia student Kelly Carroll, is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders … [Read more...]

Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities.
One of the more unique niche … [Read more...]

It is an underappreciated stepchild lost amongst professional sports of the spring, this college baseball. Competing against everything from MLB, the Stanley Cup Finals, and the NBA Playoffs to spring football in some places, the competitive games, and potential future MLB stars, … [Read more...]

It is the weekend that college lacrosse has owned for over a decade. Memorial Day Weekend takes the grassroots success and smaller venues and rallies the sport for three days of large crowds, activation and celebration of another spring well done. This year saw Hampton … [Read more...]

We all have a need for speed in some way, and for baseball fans there is probably nothing more tantalizing than watching a fastball. More and more, the game is becoming about the speed of the ball, and in some ways, the dance that batter have to do to try and get around on the … [Read more...]

About Me

Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.