On the Web

Profile Information

I'll have to say, given the vagueness and inconsistencies that are apparent from my experience with "rankings", especially those reported by Moz (my clients are idiots, despite what I say, they do searches themselves, logged in or logged out, clear cache or not, and find what I report to be TOTALLY OFF, and I ave verified this at length with David @ Moz support to no good conclusions, despite his best efforts to clarify it for me-i can't tell my clients what you guys tell me, it just won't fly), I simply cannot disagree more. Rankings are a factor, just that. They are no longer a viable KPI. It is impossible to convince a business owner or CEO of what we tell them that cannot be independently verified. They call us, our numbers-and Moz in essence- "trash" and I simply do not like to be treated that way, nor have Moz reputation tarnished like that. I cannot provide details here as I have quit my job recently and my actual situation and support tickets involved another account that is no longer in my control.

but I say, Rankings, are NO LONGER a "viable" KPI. that is all I have to say. Great article and good discussion otehrwise.