Smoking Cessation Service Annual Report

A representative of the
Rotherham NHS Stop Smoking Services (RSSS) presented their annual
report for 2010-11.

RSSS was a specialist service
that provided support for anyone who lived or worked in
Rotherham. It provided one-to-one,
drop-in, group and telephone support.
Sessions were delivered in a number of venues across Rotherham
during the day, evenings and Saturday mornings.

RSSS was commissioned by NHS
Rotherham. The Service specification
contained a number of very challenging objectives
including:-

-Contribute to the reduction of health inequalities
by targeting specific groups

The Service specification had
contained significant financial penalties should the Service not
meet the 4 week quitter, pregnancy women 4 week quitter and
conversion rate targets. The penalties
had subsequently been removed.

Performance Data

oThe largest referral source was ‘self’
followed by the Midwifery Service and the Rotherham NHS Foundation
Trust

oOf the 6,572 referrals received by RSSS, only 3,333
attended and set a quit date. Much progress had been made with
digital pen technology introduced allowing advisors to input data
directly onto quitmanager
(Service’s database). This had
released some administration time to facilitate the implementation
of an improved referral management system. RSS had also worked with the quitmanager provider to develop a sophisticated
referral management system and developed a number of resources to
mail out to clients. It was also
intended that clients would receive text message appointment
reminders

oThe main awareness source for self-referrals was
previous clients, friend and family. A
‘member get member’ scheme had been introduced to
maximise the number of referrals from this route. Clients visiting the Quit Stop and the Stop
Smoking Centre made a significant contribution to the total number
but GP’s made up the bulk of awareness source for the
remainder of the self-referrals

oOverall quit rates in 2010-11 for RSSS and the
Locally Enhanced Service (LES – GP run services) were 50% and
53.4% respectively. RSSS quit rate had
improved from 46.6% in the previous year, the LES rate had
decreased slightly from 57.7%

oRSSS had a higher ratio (35%) of self-report
quitters than LES (20%). The RSSS
provided a dedicated telephone service where as the LES provided
face-to-face support only

oRotherhamcompared very
favourably with other PCTs in the region in terms of quitters per
100,000 of population

oLES exceeded its target – 1,089 against a
target of 700

oRotherhamcompared very
favourably with other PCTs in the region in terms of quitters per
100,000 of population

oBetween 2005-10 the number of RSSS quitters per year
more than doubled but activity had dipped in the last year at the
same time LES quitter activity per year had trebled

oThe quit rate for the specialist service was
slightly lower than that of the LES (50% compared to 53%) –
an improvement of RSSS of nearly 4% on the previous year

oA similar number of clients quit across age groups
18-59, however, quit rates were lower in the 18-34 age
group Few clients aged under 18
quit

oMore women attended Stop Smoking Services and quit
compared to men but men had a slightly higher quit rate.

oRoutine and manual workers were a key target group
for Stop Smoking Services

oRSS delivered 161 pregnant women quitters against a
target of 160, improvement from 143 the previous year

oRSS provided support for staff in primary care to
deliver stop smoking interventions including the LES