Eminem Stars In Chrysler Super Bowl Spot

By

Jeff Bennett

Feb 6, 2011 1:45 pm ET

In an edgy advertisement dripping in all things Detroit, Chrysler Group LLC will use hip-hop artist Eminem and the Motor City to promote its new Chrysler 200 in a two-minute spot to be aired during the third quarter of the Super Bowl today.

The ad is the first in what promises to be a steady stream of marketing from Chrysler this year as it looks to entice shoppers back into the showroom after refreshing 16 of its models.

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