Fashion was the order of business in Tel Aviv this week as Gindi Tel Aviv Fashion Week showcased the best of local designers. The three-day event included 22 local shows by the likes of Tamara Salem , Alembika , Daniella Lehavi, Sasson Kedem, Ronen Chen, Dorit Bar-Or, Dorin Frankfurt, and Comme Il Faut.

“We’re incredibly excited about the arrival of the respectable leading fashion house Missoni to Tel Aviv. We are honored that such a great fashion house is attending the gala of Israeli designers fashion week. It is a homage on an international level to fashion design in Israel and to the international production of Tel Aviv fashion week,” said Motty Reif, Fashion Week Producer.

Sozzani met with up-and-coming designers at Shenkar College and said that whenever she meets young designers she expects to see innovative ideas. Sozzani said that Israel’s Albar Elbaz, chief designer at Lanvin, is a great example of an outstanding designer helping Israel to make its fashion mark on the world.

Fashion Week also saw the return of Maskit, the fashion house founded in 1956 by Ruth Dayan and now enjoying a resurrection.

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Viva Sarah Press reports on the creativity, innovation and ingenuity taking place in Israel. Her work has been published by international media outlets including Israel Television, CNN, Reuters, Time Out and The Jerusalem Post.