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Personal health and physical fitness have become more than just fashionable. They are becoming fundamental to an enjoyable life and longer life span. The rise in the popularity of Complimentary Alternative Medicine (CAM) has taken place due to the shortcomings of traditional Western medicine. According to an NHIS survey done by The National Center for Complementary and Alternative Medicine, (a government agency that investigates complementary and alternative medicine), 83 million U.S. adults spent $33.9 billion out-of-pocket on visits to CAM practitioners and on purchases of CAM products, classes, and materials. In total, there were approximately 354 million visits to CAM practitioners and approximately 835 million purchases.

Here are just a few encouraging facts about alternative health trends:

The health and wellness industry is considered the new “trillion-dollar industry”. With new focus and trends aimed towards healthier products people of all ages are seeking new health and wellness initiatives.

The Huffington Post reported that according to a report from McCann Truth Central for consumers, "wellness" is increasing as an area of importance. Many people think of alternative medicine as the incense-filled office next to the yoga studio, where the soft-spoken, sandal-clad practitioner is there for a higher purpose – the good of humanity or healing. We believe it’s much broader than that.

69% of Americans used some form of complementary or alternative medicine in the last year.

55 % of adults said they were most likely to use CAM because they believed that it would help them when combined with conventional medical treatments.

26 % used CAM because a conventional medical professional suggested they try it.

28 % of adults used CAM because they believed conventional medical treatments would not help them with their health problem; this is in contrast to previous findings that CAM users are not, in general, dissatisfied with conventional medicine.