Your audience reads this website. You should know who your brand wants to talk to. It’s not all up to SEOs to find this out but it’s not something you’re powerless to discover (see Laura Crimmons’ blog on audience research over at State of Digital for some pointers). You have somethin...

– This may not be about SEO directly, but it does cover the broader topic: online marketing. If you want to excel at SEO, you should strive to be the best marketer you can be. Hubspot has a real academy with real teachers, and if you’re lucky enough to live in Massachusetts, you can a...

What’s going on in the local area? Are there chambers or events the company can join, sponsor, or help in any way? Are there strong business connections already established? Whether it’s with a supplier, another local business, or an international client, you don’t know until you ask....

. The first link in an email is 30% more likely to be clicked on if you use a responsive email template: Your emails must look good on a phone or tablet. There are email providers on the market that can help you. For example, GetResponse has a great set of tools including landing page...

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I’m lucky to work with clients who prefer long term growth and stability, over short term wins. Businesses with this mindset, willing to invest in quality SEO will thrive in the years to come, while Google continues to squeeze out spammers and churn and burn tactics. Here are a few ap...

If you use Google Analytics on your website, you have probably seen references to Universal Analytics littered throughout the interface. Maybe you have heard references to Universal Analytics in blog posts. Maybe you have been presented the option to upgrade your account in the Google...

When it comes to resolving self-referral issues, Google touted simplified subdomain tracking as one of the biggest improvements made by Universal Analytics (the latest version of Google Analytics). It even states at the top of Google’s documentation on the causes of self-referrals in ...

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Each campaign cycle will last three months. A content marketing campaign will include one primary piece of content, and two or three supporting pieces of content. We will conceptualize and plan out each of these pieces of content within the Content Marketing Strategy. A new strategy s...