User Retention

A leading subscription based kit provider improves retention through customer loyalty strategies.

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Joseph Feldman

Digital Strategy

Bio

After receiving his BA degree in Political Science from the University of California, Berkeley, Joseph worked as the Senior VP of planning for the Taco Bell Franchise at Yum Brands and later received his MBA in Marketing from New York University, after he was responsible for the development and implementation of brand strategies for Hotwire and eHarmony.

The Problem

A retailer was having problems ranking high on search engines because they were penalized for their previous service provider’s tactics. They needed to find a way to rank high on Google and Bing, but were unsure how since their previous methods resulted in a penalty.

The Approach

Vartheta performed a search engine optimization audit on the company in order to determine where its penalized links were coming from and how it could acquire guest posting and public relations to build organic white hat links and new customers.

The Solution

The result was an increase in 345% of the company’s ranking on Google and 240% on the Bing search network. Their overall organic traffic increased by nearly 200% given the ranking boost and their position continues to increase today.

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