Advertising: How to Succeed, Trying

For self-assured David Mackenzie Ogilvy,
the road to quick success on Madison Avenue was paved with good
inventions. As chief of Ogilvy, Benson & Mather, which he founded
15 years ago, he has used polished presentations to woo and win
blue-chip clients such as Shell Oil, General Foods, and Sears, Roebuck,
and he has turned out sophisticated campaigns spotlighting the man in
the Hathaway shirt and the Rolls-Royce, where "At Sixty Miles an
Hour the Loudest Noise Comes from the Electric Clock." He was
always ready to give an interviewer a phrase that would catch
headlines, and to send...