“Your challenge is to create an idea for an online sale for a retailer whose sale of clothes, lingerie, beauty products and gifts will be held online. The aim is to attract women between 18 and 40 who want to avoid the chaos of sales shopping in store and shop in the comfort of their homes instead. Sales shopping has become an event, but it is often perceived as stressful due to overcrowded stores with buyers having to fight for items they want to buy. Doing one’s sales shopping online is the modern version of shopping that offers several advantages: no queuing, no stress, no effort and additional discounts. The retailer needs you to come up with an effective concept that will turn a sale for a clothing/department store into an online event and show these women that they DO have an alternative.

What we need: a concept for the sales website + online advertising such as virals, banners to drive women to the site. Deadline: Apr 20, 2007. Award: 1000 USD for the best idea, 300 USD each for 2 runners up!”