To be clear, I like electronic goodies just fine. It's just kind of funny to see what people are calling OMG MANDATORY nowadays given that for much of their history BMWs were relatively spartan cars for the money.

Like kids in a candy store, those coming off of E90's without iDrive can have a completely different experience with the F30. I loved my E90, don't get me wrong, but my F30 retains 90% of the performance and gains 200% more creature-comforts, a trade-off I'm more than happy to accept.

I'm only on a ridiculously fun twisty road once a month but I can appreciate iDrive integration every moment behind the wheel. It's not an insignificant benefit to owning the car, was critical to retaining me as a customer.