Advertising optimization

Maximize personal experiences. And ad revenue.

As a marketer in the media, broadcasting, and entertainment business, you need to precisely segment your audiences to maximize your ad revenue. That means you need to define segments based on behavior, transactions, and demographic traits. And you need to deliver personal offers to your most valued audiences. You also need to efficiently deliver ad experiences to mobile and OTT as they become more popular.

Get to know old customers. And find new ones.

To deliver targeted campaigns and discover new best customers, you need to understand the makeup of your audience. This means you need a solution that combines all of your data sources to give you a better understanding of how customers interact with your brand.

Adobe can help. Adobe Audience Manager lets you target the same customers across every channel by bringing all your data into a single profile. This allows you to find new customers using attributes from your most valued segments. With Audience Marketplace, you can scale your high-value audience segments to deliver targeted content on every channel. And Audience Marketplace lets you quickly buy and sell second- and third-party data — without setting up individual partnership agreements.

Get a detailed view of every customer.

Understanding your customer is necessary to make sure your ads are effective. To get a clear view of your customers, you need to bring all your data together so you can create and use profiles for every customer experience.

Adobe can help. With Adobe Experience Cloud core services, you can see an ever-expanding view of each customer using authenticated and anonymous data. And with access to a common profile across any Adobe solution, you can create more personal experiences.

Personal ads with your video experiences. No complex coding.

You want to quickly build and deliver video experiences tailored for each viewer across every device — including mobile and OTT. And you’d like to deliver targeted offers based on common characteristics like age and viewer frequency. To do that, you need an integrated solution that can deliver dynamic ads into video content.

Adobe can help. Adobe Primetime lets you build and deliver high-quality video content that can be watched anytime and on any device — creating more value for your pay-TV service and strengthening brand affinity for content owners. And you can develop video experiences with software development tools that let you quickly deliver to mobile and OTT devices. Which means you can dynamically insert ads into your video content across every screen.

Reach your customers on every channel.

Adobe Experience Cloud gives you the tools to maximize your ad revenue on every screen. This gives you a comprehensive picture of viewer behavior so you can define segments based on behavioral, transactional, or demographic traits. It also lets you quickly sell audience data without setting up individual agreements. You can even build and deliver high-quality video experiences to every device. With Adobe Experience Cloud, you can understand your audiences, deliver content on every platform, and take advantage of your revenue opportunities.

Why Adobe.

In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimization, and personalization.

Redbox goes fully programmatic.

Redbox shares real-world examples on how programmatic helps to find new customers.