(NBC News) – A survey by FatWallet.com shows 30% of us are planning to buy a new television this year.

Of that, a third are buying right now, in the days leading up to the Super Bowl.

But getting a bigger and better view of the game is only one reason for the surge in sales.

“I think the main reason you’re going to see great deals on TVs at this time of year, is that most of the new models are coming out in March,” said Trae Bodge of RetailMeNot.com.

That means the 2013 models have been discounted to make room.

Consumer Reports senior editor Jim Willcox says it’ll cost you at least 15-hundred dollars to get one of the best performing TVs, or up to $3500 for one from flagship manufacturers like LG, Panasonic, Samsung or Sony.

But he’s also high on lower-priced models like the Vizio E-Series that Walmart’s offering for $800.

That price plays into what FatWallet found in its survey: nearly half the buyers say they’ll be looking mostly at the cost of a new TV.