CAMRI Policy Briefs

The CAMRI Policy Brief series provides rigorous and evidence-based policy advice and policy analysis on a variety of media and communication related topics. In an age where the accelerated development of media and communications creates profound opportunities and challenges for society, politics and the economy, this series cuts through the noise and offers up-to-date knowledge and evidence grounded in original research in order to respond to these changes in all their complexity. By using Open Access and a concise, easy-to-read format, this peer reviewed series aims to make new research from the University of Westminster available to the public, to policymakers, practitioners, journalists, activists and scholars both nationally and internationally.
camri.ac.uk/policy-observatory

A response is needed to the numerous issues spurred by the expansion of the gig economy, where flexible patterns of employment prevail in contrast to permanent jobs. In this context of the exponential growth of the digital economy and underlying business models the largest nationwide study of its kind into the impact of the working conditions in the UK music industry ‘Can Music Make You Sick?’ has been conducted by MusicTank/University of Westminster.

This research suggests the need to consider the future of work not only from an economic or employment law perspective but from a mental health one too. What are the psychological implications of precarious work and how are factors such as financial instability, the feedback economy and personal relationships reflected in mental health outcomes or connected to the business relationships most musicians and other gig economy participants work under?

Authors Sally-Anne Gross, George Musgrave and Laima Janciute consider which policy measures may help or harm gig economy workers including the taxation of self-employed workers, a universal basic income, education around mental health issues and access to mental health support.

The portrayal of disfigurement in the UK media must change. This policy brief is based on recent research that found a general negative and sensationalised attitude towards disfigurement in the media.

Disfigurement is a condition that can affect anyone at any time in life regardless their social or demographic background due to accidents or health conditions or be congenital. In the UK, one in 111 people have facial disfigurements.

In order to improve the ways in which media portray disfigurement, this policy brief argues that media should move away from sensationalised coverage on disfigurement and focus instead on the lived experiences of individuals with this condition. It recommends strengthening diversity-oriented editorial practices and training as well as media literacy education. In addition, it addresses the lack of guidelines on the portrayal of disfigurement and urges regulatory bodies to be more efficient in handling complaints.

Through algorithms and artificial intelligence (AI), objects and digital services now demonstrate new skills they did not have before, right up to replacing human activity through pre-programming or by making their own decisions. As part of the internet of things, AI applications are already widely used today, for example in language processing, image recognition and the tracking and processing of data.

This policy brief illustrates the potential negative and positive impacts of AI and reviews related policy strategies adopted by the UK, US, EU, as well as Canada and China. Based on an ethical approach that considers the role of AI from a democratic perspective and considering the public interest, the authors make policy recommendations that help to strengthen the positive impact of AI and to mitigate its negative consequences.

Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes.

This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook’s services, it explains how digital advertising companies’ revenues could be taxed based on the respective country in which targeted users are located.

The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms.

Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their activities is actually created. It argues that tax paid by those platforms should be levied in the country where platform users are located when they click on or view an advertisement. Furthermore, the report examines the practical steps needed to ensure transparent accounting of taxed transactions in order to avoid long term negative effects for media and democracy.

Considering counter-arguments the author makes the case for an online advertising tax alongside a public service Internet strategy that could support other viable platforms and counter the dangers of duopoly or oligopoly and the high risks of financial bubbles in a world where advertising is the Internet's dominant business model.

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