Netflix Partnered With a Pot Dispensary to Distribute 12 Strains of Weed Based on Some of Its Shows

Pop-up promotes new series Disjointed

Would you smoke a strain of weed based on the feeling you get from one of your favorite TV shows? That’s something Netflix tried to provide for fans this weekend with a pop-up dispensary in West Hollywood, Calif., to promote its new series Disjointed.

The streaming giant partnered with a dispensary, Alternative Herbal Health Services, or AHHS, to distribute 12 strains of marijuana based on 10 of its shows: Disjointed, Lady Dynamite, BoJack Horseman, Orange Is the New Black, Wet Hot American Summer: Ten Years Later, Mystery Science 3000: The Return, Arrested Development, Grace and Frankie, Chelsea and Santa Clarita Diet.

It’s important to note that Netflix didn’t technically sell weed, according to Jonathan Santoro, executive creative director of Carrot, the creative shop behind the activation. Santoro noted that Netflix partnered with the dispensary and had its lawyers work with the state of California and the city of West Hollywood to sort out how it could distribute weed.

Update: The dispensary sold over a hundred jars of the Netflix marijuana (or roughly a pound), according to AHHS’ Dr. Dina Browner, over the weekend.

“It was essentially a no-brainer to create a pop-up that truly distributed marijuana that we would curate,” Santoro said.

About six months ago, Carrot began working with the dispensary to curate the weed strains, giving them descriptions of feelings for certain shows and working from there to pair each show with a corresponding strain, picking indica strains to pair with lighter shows and sativa strains for more aggressive-feeling shows. Carrot also worked to redesign the layout and feel of the dispensary to make it look more like the one featured on Disjointed as well as the packing and branding of each of the weed strains.

For legal reasons, “Netflix or Carrot never physically touched the flower,” Santoro explained. AHHS handled the weed, packaged it and put that packaging in the packaging Carrot designed.

But how could Carrot be sure the strains felt like the shows it pitched them to feel like?

“I don’t know if I can legally answer that question, but it is fair to say that Carrot did the research necessary,” Santoro said.

Read the descriptions of the strains and see the packaging below:

Disjointed

The Omega Strain
Inspired by: Disjointed
Strain: Sativa Hybrid
An incredibly potent hybrid that brings the best of both worlds to your bong.

Poussey Riot
Inspired by: Orange is the New Black
Strain: Sativa Hybrid
A sativa hybrid that’s great for, y’know, like, kicking it with somebody, talking, making mad stupid jokes, and not even wanting to go to sleep.