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MARICO SEEKS TO UP MARKET SHARE BY HOLDING TO PRICES

(Indian Business Insight Via Acquire Media NewsEdge) Marico has decided to hold on to its prices in the first quarter of 2014-2015 despite facing margin pressure due to input cost inflation. In 2013-2014, the company took a 19 percent weighted average price increase during the first quarter due to spurt in copra prices. Marico is now seeking volume growth across its brands while keeping its gross margins at a threshold level.