Xbox: Forza Horizon 3 4DX

McCann Worldgroup / Xbox

Advancing the cinemagoing experience from watching the movie to almost living it, 4DX is the ultimate in state of the art technology, delivering a fully immersive cinematic experience. Inside every 4DX auditorium, motion chairs and environmental effects such as wind, bubbles and scent work in perfect synchronicity with the action on screen.

Xbox brought its Forza Horizon 3 video game to life in cinemas with 4DX technology, going beyond the big screen to make the audience feel the high-octane nature of the title. It was the first time the technology had been used by a brand in Western Europe.