Tailoring pitches to the right publications and reporters can make or break
your media relations efforts—but selecting the right people to target
requires research.

Anewstip helps you monitor news articles and tweets about your brand,
competitor or relevant keywords, and it offers access to its database of
news media members and pitch templates. The tool indexes “more than 200
million news articles and 1 billion tweets from more than 1 million media
contacts,” which gives users many opportunities to find and pitch the right
journalist.

Though Mixmax is an “account-based sales automation platform,” its features
can help PR pros keep tabs on their media outreach efforts. The tool’s
email tracking will let you know when your email has been opened—or who
opened it, if you send it to several reporters.

You can also schedule interviews with ease by sending an email with a list
of open times in your calendar, use templates that help you insert
eye-catching graphics and write emails to send later. You can even recall
emails, if you want to further edit after you hit “send.”

Compile visually stunning media coverage reports with CoverageBook: The
tool helps you compile analytics, screenshots and media clips for certain
clients, campaigns or time periods without the hours it takes to search and
find media mentions.

Users can also access a coverage report and tailor it on the fly to present
in meetings or to prove ROI to bosses and clients.

If your social media strategy could benefit from being more integrated with
your traditional PR and marketing campaigns, CoSchedule can help. You can
collaborate with co-workers and assign tasks or add comments to projects,
all on one cross-functional calendar.

The tool also lets you craft your social media content and schedule it
through its interface, and it provides regular reports on your efforts.

Mashfeed enables users to create collections from hashtags and favorite
social platform feeds. For example, you can craft a list that includes
Twitter feeds from your favorite technology journalists and bloggers, along
with applicable hashtags and content from top tech influencers on YouTube
and Instagram.

You can also follow other users’ curated content lists or track your
organization’s social media content campaigns with hashtags and keywords.

AP Stylebook’s latest edition included about 200 new or revised entries—including an entire chapter on
data journalism. Communicators know the importance of using proper AP
style, but keeping up with changing rules can be tough.

Enter AP Stylebook online. The tool gives you access to updates as they are
made, and you can access it from your desktop or mobile device through AP
Stylebook’s app. You can search for terms (without knowing which specific
entry might cover your inquiry), ask editors questions, use pronunciation
guides and add your own entries.

To effectively reach your audiences, you should write in their language—and
produce copy that’s easy for them to consume. Readable.io lets you plug in
your writing and then gives you several readability scores, including an
average grade level and Coleman-Liau Index.

It also highlights keyword densities and your text’s sentiment, and it
gives you letter, word and syllable counts along with other composition
analytics. From there, you can break up long sentences, translate jargon
and other complex phrases, cut passive voice and excise clichés.

Though many PR pros will write an executive’s quote for a newsletter or
press release, you might also be tasked with transcribing an interview for
your organization’s newsroom or a blog post. oTranscribe can help make that
task less cumbersome.

The tool works on desktop computers and enables you to fast-forward, rewind
and pause without switching between programs—or even taking your hands off
the keyboard.

Though well-written and interesting content is what will attract readers,
employing search engine optimization best practices will help your content
rank higher on search engines and get in front of potential viewers.

SEMrush conducts an SEO audit and helps you find ideas to grab more organic
traffic. Get analytic information, a backlinks audit and more—which can
help you pinpoint what is attracting website traffic, and what tactics you
should drop.

Though many content marketing articles and tool lists focus on external
efforts, internal and corporate communicators must get their messages out
to individuals across the organization—which isn’t an easy feat.

Curculate.it helps you create a daily newsletter that’s curated with news,
blog posts and other relevant articles—and your employees can share each
item on social platforms without leaving the message. That can help your
organization keep up with current trends and increase your
internal social advocacy efforts.

Want Adobe Photoshop features without the cost? Enter Photopea: The photo
editor enables users to open and edit files from Photoshop, Gimp and
Sketch. You can convert between image formats and use a variety of features
to enhance your images.