Pernod Ricard

Pernod Ricard’s Indian subsidiary has extended its borrowing limit to Rs1,500 crore (£161.5 million), a sign that the group is keen to tackle rival Diageo’s current dominance of this market through United Spirits.

As Alexandre Ricard prepares to take the throne at Pernod Ricard this month, returning the family name to the top job, he and his predecessor Pierre Pringuet speak to Ron Emler about the ever-growing ambitions of the company