1) I do not think that ‘new media’ understands anyone that votes on values or principles. This is mainly due to the increasing relativism assumed by contemporary media technologies. An example would be Facebook’s ‘Like’ button, vs. no ‘Dislike’ button.

2) We cannot escape the medium anymore, and therefore there is an issue with assumption of involvement. People will tend to assume they are involved when they are not. They are simply more exposed.

3) I do not think Obama’s success can be duplicated by conservatives without conservatives becoming more liberal. Part of Obama’s success in 2008 with ‘new media’ dealt with the fact that liberals are more receptive to the relativistic worldview assumed by new media (see 1)).

4) Media bias is even worse now than it was in the pre-Internet era. Before, the media controlled the message. Now, though, liberals are behind almost every new media technology. That means that the new technologies have the medium itself biased, rather than the message’s placement inside the medium being the bias.