Leadership News, Features, and Interviews

​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.

Myer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.

As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.

In an effort to raise the bar and help the marketing and media industry understand the impact it has on its workers’ mental health, The Mentally Healthy Change Group has launched industry minimum standards for mental health.

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Balancing technological change with cultural change is part and parcel of digital transformation. And yet even at digital experience platform provider, Sitecore, its chief marketing officer found many employees were still not clear on why culture was as important as technology in transformation.

ANZ former head of marketing and marketing centre of expertise lead, Carolyn Bendall, has left the banking group after a 20-year career encompassing a host of senior marketing and divisional positions.

‘Buy-now/pay-later’ has been the breakthrough new service category of the Australian payments industry, with Roy Morgan research estimating more than 1.5 million Australians used one of the many services in 2018.

Facility consolidation and new brand product launches have seen Bega post a 13 per cent increase in revenue in the 2019 financial year, in what has been a challenging operating environment for the dairy giant.

Sticking to your guns, having realistic expectations on technology rollout timeframes, getting the right people to set the cadence of work, and executive advocacy are all key for organisations looking to successfully digitally transform.

In the Asia-Pacific region, businesses lose US$325 billion per year to disconnected customer experiences. Yet according to research recent, at least 90 per cent see CX as a competitive differentiator and 89 per link to commercial success.

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Latest Podcast

In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.

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