LAP Lambert Academic Publishing. Paperback. New. Paperback. 152 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.This book examines the impact of the Knight v. Alabama (1991) Remedial Decree on faculty hiring within Alabamas public universities and examines successful and unsuccessful faculty recruiting practices. Data were collected through surveys of the 16 public universities within the state of Alabama, a review of court documents and reports from those universities, and interviews with deans and department chairs in two regional, one medical, and one historically Black university affected by the remedial decree. Some of the authors findings include: (a) remedial and consent decrees seeking to diversify higher education faculty membership should provide a core set of recruiting and hiring steps, (b) the most successful faculty recruitment techniques contain some form of personal contact, (c) national advertisement of faculty vacancies is often done with little forethought in regard to the probable success of the advertisement, (d) low salaries are consistently considered a serious obstacle to attracting the most qualified candidates. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN., LAP Lambert Academic Publishing, LAP Lambert Academic Publishing. Paperback. New. Paperback. 72 pages. Dimensions: 8.4in. x 5.9in. x 0.3in.The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to Mwanza branch Tanzania. The specific objectives were: - 1) To study the contribution of advertising on the growth of TTCL brand equity 2) To find out by ranking the position of the organizations brand equity in the Tanzanian market 3) To find out the advertising effort made by company 4) To identify the strength and the weakness of the organization in advertising as a strategic tool for the growth of brand equity. The research design was a case study. The data were collected by using interviewing and mail questionnaire. The findings shows that, majority of the respondents acknowledged on advantage of using TTCLs products over other local operators because it has got a low running cost. The advertising campaign conducted by TTCL does not strategically advertise to build brand equity. The study recommended that, the TTCL should advertise strategically in order to build up their brand equity. The Company should also train its staff on customer care because todays customers are becoming harder to please. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN., LAP Lambert Academic Publishing, ABC-CLIO. No binding. New. Library Binding. 352 pages. Dimensions: 9.2in. x 6.3in. x 1.1in.Consumer Fraud examines and places in historical and contemporary context the subject of consumer fraud. Issues such as telemarketing fraud, consumer awareness, and truth in advertising are explored as well as the social implications and the impact consumer fraud has had on our lives. In one compact volume, readers will find an informative introduction, a chronology of significant milestones related to consumer fraud, facts and statistics, a collection of biographical sketches, a directory of organizations, and a listing of print and nonprint resources, including Internet coverage. Rounded out by a comprehensive index, this handbook is an excellent choice for anyone seeking a one-stop reference work on consumer fraud. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN., ABC-CLIO

Consumer Fraud examines and places in historical and contemporary context the subject of consumer fraud. Issues such as telemarketing fraud, consumer awareness, and truth in advertising are explored as well as the social implications and the impact consumer fraud has had on our lives. In one compact volume, readers will find an informative introduction, a chronology of significant milestones related to consumer fraud, facts and statistics, a collection of biographical sketches, a Consumer Fraud examines and places in historical and contemporary context the subject of consumer fraud. Issues such as telemarketing fraud, consumer awareness, and truth in advertising are explored as well as the social implications and the impact consumer fraud has had on our lives. In one compact volume, readers will find an informative introduction, a chronology of significant milestones related to consumer fraud, facts and statistics, a collection of biographical sketches, a directory of organizations, and a listing of print and nonprint resources, including Internet coverage. Rounded out by a comprehensive index, this handbook is an excellent choice for anyone seeking a one-stop reference work on consumer fraud. Books, Business & Economics~~Marketing~~General, Consumer-Fraud~~Lee-E-Norrgard, 999999999, Consumer Fraud, Lee E. Norrgard, Julia M. Norrgard, Mildred Vasan (Editor), 0874369916, ABC-CLIO, Incorporated, , , , , ABC-CLIO, Incorporated