Now, an advertiser will have the option of buying these Twitter pre-roll ads through an automated ad-buying system provided by AdParlor, Amobee, TubeMogul or Visible Measures, Twitter announced on Thursday. These companies have access to Twitter’s Ads API and have built systems that take some of the work out of running a campaign across Twitter and other platforms. As a result, an advertiser can take a single video ad and syndicate across Twitter and elsewhere while managing who it wants to see that ad and how much it’s willing to pay for it within one platform.

About The Author

Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles.
He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.