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Location is one of the main enablers that deliver services to users based on their context, and Gartner expects the total consumer user base of location-based services to reach 1.4 billion by 2014.

These services strive to deliver features and functionalities in tune with the user's context, taking into account the user's location, personal preference, gender, age, profession, intention and so on, thus offering a more-intelligent user experience than basic location services can.

Gartner analysts believe context-aware services are a key trend for mobile apps, and location is a key enabler of that.

2. Social networking

Mobile social networking is the fastest-growing consumer mobile app category of the 19 tracked by Gartner.

As mainstream adoption progresses, global social sites will be driven toward providing services in partnership with third parties using open application program interfaces. They’re likely to evolve to a role as infrastructure providers acting as data warehouses and providing user data and access to the more-consumer-facing brands.

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