On Jimmy Kimmel Live, the rapper unveiled a spoof video announcing his new range of economy stores in which everything—from pencil nubs to broken thermoses—costs just 50 Cents, Billboardreports. It’s like the Dollar Store where everything is 50 percent off.

The sales pitch was convincing: “Hey kids, it’s back to school time! And where do you get the best s–t for the lowest price? The 50 Cent Store!” Who could possibly say no to that?