LG has once again reduced the price of its flagship 55-inch OLED display.

After making its debut in July of 2013 at a $15,000 price point, LG has been gradually cutting the cost of its curved-screen 55-inch OLED HDTV. The price was first reduced to $6,999 back in February, and now the 55EA9800 will retail for $4,999, a whopping 67 percent discount off of its initial price.

The 55EA9800 uses a 1080p OLED (organic light-emitting diode) curved-screen panel which offers superior contrast and black levels over traditional LCD technology. The set also features 3D capabilities, LG's proprietary WRGB four-color pixel system, THX certified picture, and Smart TV functions. Finally, the display comes complete with four 3D glasses and is ENERGY STAR certified. In addition to the curved-screen model, LG is also selling the 55EA8800 flat-screen OLED for $5,499.

Though Sony recently announced plans to abandon its OLED development and Samsung has no new models on the horizon, LG has continued to pledge support for the technology, promising several new displays in 2014. With that said, pricing and availability for the 2014 models remain unknown.

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