Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK.

After working as a neuroscience researcher, Aparna renewed her love for writing by working as a content writer. Later she joined The Art of Living International Bangalore Ashram as a resident - volunteer. Her education qualification includes a Master of Science degree from BHU, one of the top central universities of India.
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