Mother’s Day can be a great opportunity for email marketers but how can you stand out from the crowd? Mother’s Day is right around the corner and that means two things for small business owners: get ready for customers willing to spend and set aside time to call...

Every small business relies on new customers for growth. Here are a few simple ideas for getting more people through the doors. New customers are the lifeblood of every small business. They provide valuable new sources of revenue (always a good thing) and they provide...

Here’s a few ideas for how you can promote your business for St. Patrick’s Day. If you’re an Irish pub, promoting and celebrating St. Patrick’s Day is easy. All you need is green food dye (see above). But what if your business has nothing to do with Gaelic...

One idea: Increase your store’s Instagram following by hiring an artist to paint a mural or decorate a wall with photo-popping color. In this previous post, we listed a few ways you can improve your Instagram profile beyond posting great photos. But let’s circle...

New employees need to file W4 forms with the IRS. But the 2017 Tax Cuts and Jobs Act May affect employee withholdings. First the disclaimer: nothing in this article should be construed as tax advice. Please consult a CPA or tax professional before making any tax...

Congrats! Your business just had one of its best quarters for revenue ever. But after you’re done paying all your suppliers, the success brings you back down to earth. If you’d like to improve your cash flow, consider negotiating the terms from your...

Is 2019 finally the year when artificial intelligence becomes commonplace in retail? Will you be greeted in the weeks and months ahead by a robot at your neighborhood coffee shop? Probably not. Perhaps that prediction will come true in the more futuristic sounding,...

You know how to market your business using social media. And you’ve mastered the 3 rules of email marketing success. Another way to promote your business is with social ads. Social ads are when you pay a social media platform such as Facebook to display your...

Does your store’s payment-processing hardware have a handwritten sign sticking out of the chip-card reader insert that says, “Chip coming soon?” Chip cards, the most recent development in secure payment-processing technology, make it harder for...