New Apple Watch Series 4 steals the show

Apple has unveiled details of its latest in-house Arm-based system-on-chip (SoC), the A12 Bionic, powering its next-generation smartphones - and in doing so may beat rival Huawei to market with a commercial 7nm part.

The Apple Watch series 4 will go on sale from September 21st but you can pre-order it from September 14th.

Apple has opened up pre-orders for the iPhone XS, the iPhone XS Max and Apple Watch Seres 4 on its website. This time, Apple won't ship any 3.5mm to lightning dongle align with the device.

The iPhone Xs and iPhone Xs Max improve in several areas of performance over the iPhone X. We get a brand new processor on a smaller node.

In the hand Gareth notes that it feels as an iPhone should, with curved edges, two speaker grilles at the bottom, and a glass back, but that it feels noticeably chunkier than the more expensive XS and XS Max handsets.

In China, the iPhone XS supports single-SIM while iPhone XS Max brings support for dual SIM. In a "What's in the Box" listing on its product pages, Apple said that you'll find an iPhone, charger, and its wired Earpods earbuds.

In terms of price, the iPhone XR retails for less than the iPhone XS, costing $749 to pick up at launch.

The bigger question is whether you consider the iPhone XR's $750 a reasonable price for a new iPhone that isn't its top flagship.

Gareth is very clear in his summation of the iPhone XR's camera system, which he states is "the weakest of the three phones" just announced by the American maker.

If you've followed Wednesday's announcements, there's nothing new here: The iPhone XS starts at $999, while the iPhone XS Max starts at $1,099. Its Pre-orders will begin on 19 October band the phone will start shipping on 26 October.