CIM Marketing Leadership Programme

The CIM Marketing Leadership Programme is a new Masters / Postgraduate level qualification for senior marketers which will replace the CIM Postgraduate Diploma in Marketing. Oxford College of Marketing are proud to be chosen by CIM to deliver this course in the pilot phase. Currently, the CIM Marketing Leadership Programme is delivered by face to face and blended learning options and by pure distance learning.

The Marketing Leadership Programme consists of three modules, two mandatory and one elective; all of which are assessed via a work based assignment:

Blended Learning

If you have already gained significant experience in marketing at a strategic or management level and/or previously completed the CIM Diploma in Professional Marketing, then the new CIM Marketing Leadership Programme could be the right choice for you. The programme focuses on applying strategic thinking to facilitate and implement change at the highest level.

Develop creative thinking to meet the challenges of the modern-day marketing environment

Provide the tools to successfully lead organisational change

Identifying opportunities for future business growth and managing the process

Build a successful strategic marketing consultancy

On completion of the programme, delegates can benefit from utilising the designatory letters ‘DipM’. The programme can also be used to work towards a Masters or MBA, representing 60 credits that can be used as Accredited Prior Learning (APL).

CIM Results

Foundation Certificate in Marketing100%

Certificate in Professional Marketing95%

Diploma in Professional Marketing95%

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

Course Start Dates

Pricing

Marketing Leadership Programme courses start from £1,765 per unit for classroom based learning. This does not include your CIM membership or assessment fees but does include study material and tutor support for 3 years.

Course Structure

The CIM Leadership Programme consists of three modules, two that are mandatory and one elective module. All units are assessed by an organization-based assignment. All delegates also have the option of studying the free Marketing Leadership Gateway Programme, which prepares delegates for the Marketing Leadership Programme. This is available as a two day course or online.

Mandatory Modules:

Contemporary ChallengesThis level 7 module is designed to empower senior marketers to assess emerging market challenges and then to develop suitable strategic responses. It recognises the changing dynamics of the marketing environment and the importance of determining the key business drivers that will impact on business success. You will learn how to adopt creative thinking in order to respond positively and innovatively to market challenges as well as evaluating any resource implications.

This module can also be completed as a single award or built up on over time in order to gain the full qualification.

Leading ChangeThis level 7 module will equip senior marketers to meet the challenges of leading and managing change within an organisation. It acknowledges the requirement to build a robust case for change, based on the direction and resources of the organisation as well as considering the importance of corporate culture in sustaining change too. You will learn how to develop a platform to support future market responses and effectively deliver change within a business.

This module can also be completed as a single award or built up on over time in order to gain the full qualification.

Elective Module (delegates select one):

Managing Business GrowthThis level 7 module has been developed to support senior marketers in determining the potential opportunities for organisational growth that aligns with strategic priorities. It provides a wider view on possible drivers of business growth, before enabling you to focus on a specific industry and your own organisation’s drivers and customer dynamics. You will learn how to determine the future direction for a business to achieve growth and assess the likely impact on wider connected stakeholders.

This module is an elective that can be studied as an individual module or selected as the required elective for the CIM Leadership Programme.

ConsultancyThis level 7 module will assist experienced marketers in developing a successful consultancy skills, either as part of a larger organisation or as an independent marketing consultancy professional. It recognises the importance of building a defined consultancy proposition alongside a personal brand. You will learn how to assess client’s issues and respond to such issues through facilitating change and implementing agreed solutions.

This module is an elective that can be studied as an individual module or selected as the required elective for the CIM Leadership Programme.

Study Options

The CIM Marketing Leadership Programme is available via face to face and blended weekend classes. Pure online distance learning may be rolled out in late 2017. We have payment plans to suit most students and although there are no College registration fees you will need to budget for CIM membership and exam fees. For more details please contact us.

CIM Marketing Leadership Programme Prospectus

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

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