NEW YORK, Sept. 1 /PRNewswire/ -- On August 30th, 2005, e.l.f. Cosmeticsreceived an email from one of their customers. She was contacting the companyto tell them to put a stop on her order because she had lost everything inHurricane Katrina. In response, e.l.f. Cosmetics immediately shipped her apackage of make-up brushes and cosmetics to her current location. In an effort to help others affected by this disaster, e.l.f. Cosmeticshas created 10,000 special Hurricane Katrina Relief Beauty Kits that include:

* pressed powder

* shimmering facial whip for the eyes, lips and face

* lip moisturizer

* lip gloss

* mascara

* e.l.f. asks the public to help them get in contact with victims of the hurricane. e.l.f. asks these people to call or email the company and provide a location for the relief kits to be shipped.

* e.l.f. will be shipping these kits to people directly affected by the hurricane disaster.

* e.l.f. Cosmetics will be posting a Relief banner on their website and emailing their current loyal customers incase they have friends or family that have suffered from the hurricane.

* e.l.f. will be getting in touch with networks that have contact with hurricane victims, encouraging them to contact e.l.f. and provide a location for the company to deliver their relief kits.

* e.l.f. will likewise be contacting local hotels and relief organizations in the affected and safe surrounding areas and will ship e.l.f. relief kits to the designated locations.

* Local and national press will be asked to direct people to the e.l.f. website http://www.eyeslipsface.com so people can receive beauty relief kits.

This is not the first time e.l.f. Cosmetics has tried to help duringunfortunate times. e.l.f. Cosmetics supports WIN Against Breast Cancer and TheHumane Society of The United States by creating signature products thatpromote and direct proceeds back to the organizations. e.l.f. Cosmetics would like to do as much as they can to provide relief tothis devastating situation. Thousands of people are without any of theirbelongings. Although make-up is a secondary need, e.l.f. hopes to get peopleback on track. This is a small token, but it's a start.http://www.eyeslipsface.com

Hello?!?!?! What??? I can almost guarantee that the last thing on these victims' minds is, "damn, this hurricane has left me looking unattractive. I don't have any water and I can't find my daughter, but what I could really use right now is some good eye liner..."

I mean, what's the follow-up? Another release that reads, "Hurricane Victims Given Free Makeovers..."?? I can just see it now... An episode of Jenny Jones sponsored by e.l.f.: "From relief to chic: How Katrina victims can look their best."

Here's the makeover I'd give their PR person:

Go back to school and learn how to do proper, TASTEFUL public relations, sad clown

In other news, it looks like GW was able to finish out his vacation just fine while "aiding" victims...