Tech

Discovery platform Taboola announced a collaboration with Moat by Oracle Data Cloud to give Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. When buying on a vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV model, advertisers will only […]

The MRC issued the following notice on March 30: The MRC is reminding measurement services of the importance of having objective criteria in place to guide their determinations concerning the quality of data that is collected and reported under unusual circumstances that potentially could impair data quality. These criteria preferably would be the service’s […]

TV may be increasingly fragmented, but we are also witnessing a move on the ad side toward simplification, as emerging solutions like addressability allow advertisers to more efficiently reach desired audiences at scale. That’s according to FreeWheel’s Q4 2019 U.S. Video Marketplace Report, “Reaching Premium Video Audiences in a Hyper-Fragmented World.” Key Takeaways include: The […]

OpenVault today launched a new solutions suite that is designed to help service providers cope with maintaining subscribers’ satisfaction and reducing their face-to-face interactions with operators’ support staff during the COVID-19 pandemic. OpenVault’s “Distance Diagnostics and Remote Care” suite provides access to tools operators need for remote identification and resolution of potential pain points as […]

In reaction to the COVID-19 pandemic, consumer insights company Cuebiq announced the release of its insights into mobility and store visitation patterns free of charge. The insights are aimed at helping brands and agencies monitor their business performance, inform or modify their national and local strategies, and support the brick-and-mortar locations that are remaining open, […]

In a COVID-19 world, business hours broadband consumption has risen by more than 41% and overall usage in March is on track to outpace the previous monthly records, according to OpenVault. Highlights include: Subscribers’ average usage during the 9 am-to-5 pm daypart has risen to 6.3 GB, 41.4% higher than the January figure of 4.4 […]

Viral Gains announced the launch of its VoiceAlike™ artificial intelligence technology, which leverages consumer interaction and proprietary AI to help marketers maximize customer response to their advertisements. Viral Gains magnifies brands’ ability to gauge sentiment from consumers through predicting survey responses for those who saw an advertisement with a ViralGains’ survey, but did not answer; […]

The Anatomy of a Video Experience, a study conducted by MAGNA, IPG Media Lab and Vevo, explores the ways consumers view video across OTT, linear TV, PC and mobile, and what motivates their viewing habits. The study found that viewers have no true “go-to” device to watch video – instead, device selections are made in the […]

Upcoming

RNN is currently looking for a Director of Sales – Diginet Business that will be responsible for growing and managing its Diginet business across all of its TV stations in the United States. The ideal candidate will have a strong understanding of the Diginet business in the television industry and will provide industry analysis, network [...]

We are looking for a story producer to help lead a new episodic podcast. The story producer will be involved in every step of the show including episode development, research, interview prep and producing episodes (both during actual record and in post). This position can work remotely with our production team. You possess strong editorial judgment and [...]

The Live Broadcast Producer for AccuWeather will be producing compelling live video segments for the AccuWeather Television Network on a daily and as-needed schedule. The Live Broadcast Producer will put together the rundown for each individual segment and work with a team of on-air broadcasters, director, graphics, studio crew and video editors to develop innovative [...]