McDonald's to Standardize
Packaging on Cups, Bags

CHICAGO -- McDonald's Corp.'s Big Mac and fries are the same around the world, and now so will be the look of its cups, bags and sandwich wrappers.

Starting next month, the world's largest restaurant company will introduce its first world-wide design on its adult cups and bags as part of a strategy to unify its marketing message. In March, the fast-food chain will unveil a new design for the Happy Meal, and in September it will roll out new sandwich wrappers.