P.R.O.U.D. is offering its first special program of 2013, inviting people to “Shop Away the Winter Blues” in downtown Pontiac Friday and Saturday.

Lori Fairfield, executive director of P.R.O.U.D., said that this new event came about to help people get over the hump of the Christmas holiday and offer many deals in shopping downtown.

“Sometimes you kind of get a little down, a little bluesy after Christmas is over and you’re stuck with winter. February is always Valentine’s Day and you have something to look forward to. January is just kind of there,” Fairfield said. “This new idea just popped out.”

Fairfield said downtown businesses and restaurants will observe regular business hours for the two days and they also have the option of turning “blue.”

“The stores can be playing blues music and they can decorate their windows in blue. Employees can even wear blue,” she said.

Some stores in downtown Pontiac will have special promotions, but other deals may be found at different locations.

“There’s a lot to do. Some of the stores have in-store promotions where they have Christmas merchandise they’re trying to move out to make room for new,” she said, adding, “Shopping really slacks after the Christmas holiday, so we like to remind shoppers that there are unique stores and with the new year, some stores are getting new things out, and some of the stores are trying to get rid of old stock, so great deals can be found.”

Fairfield said that this is the first of 13 promotions planned for 2013.

“This is just a chance to enjoy downtown Pontiac, browse through the shops, relax in one of the restaurants and just enjoy yourself while you’re down here.”