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For the last year we've been working on the next version of Lomography. We based our work on the feedback you’ve given us over the years and we wanted to share it as early as possible with you and can’t wait to hear what you think. Just one warning first: it is still in development and things can break. All the photos, comments, likes, homes and everything else were transferred as of October 16th, 2014. So anything you do on next.lomography.com won't be reflected on www.lomography.com and vice versa. Once we are done with testing, everything you did here will be deleted again. So this is a big playground for you to explore.

With the holidays just around the corner, it's a great time to make sure you have loads of wonderful films for all the fun festivities coming up. Today's Advent deal of the day is here to help you do just that! Head on over to the Online Shop and save 10% on our wide selection of films. Do the right thing and keep your camera happy this year!

Today is the day to make sure your Lomo LC-A & LC-Wide are happy snappers! With our Advent deal of the day, you can save a smashing 20% on accessories for the camera that started the Lomography movement, in addition to our vast selection of other accessories. Move into a new realm of analogue photography with a flashy lens or a colorful flash!

There's nothing more satisfying than taking fantastic photos with a camera that you built yourself. If you've always wanted to impress your friends with your mad DIY skills, pick up a Konstruktor Camera Kit and show them what you've got! It's also a cool way to get them into Lomography, because as you build the camera you'll discover how analogue photography works. Oh, and the Konstruktor takes gorgeous photos, too - check out the gallery and see what we mean!

As the weather warms up and the sun begins to shine, it's time to take your cameras off the shelf and into action. April is a special month because of Film Photography Day, marking a special date for us film photographers. We need you to help celebrate the wonders of film photography and keep the magic alive. #filmphotographyday2015

Our new website is now about 2 months old. After rolling out the most important features in the beginning, we have now been fine tuning them and working on the overall performance of the website. Taking a step back, we now want to ask what you think about it!

Here at the Lomography NYC Gallery Store, we are always testing and playing with our cameras and accessories. We asked our staff to test the new Lomo'Instant camera. Liz, our lab assistant, went crazy with the long exposure future.

Film Photography Day 2015 is fast approaching —do you have the film on hand to document the good times? We’re talking parties, dances, competitions, workshops, raffles, picnics and much, much more! If you don’t have film to last this gigantic 1 day festival of all things analogue, then now is the time to stock up! And even if you do, can you ever really have enough film? Nah, we don’t think so either.

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Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.

Did you ever think about the myth that we actually dream in Black & White? No colors, maybe no truth behind it anyways. But we know for a fact that you can create the most dreamy photographs with an analogue camera. And for that you need the right film. Scroll down and find out which B&W film is the film of your dreams!

Want to go above and beyond with your gift-giving this year? We've got just the thing for you — 20% off our Lomo LC-A, Lomo LC-Wide and all Lomography Premium Cameras! What better way to show someone you care than with a rad analogue camera? So do yourself a favor and head on over to the Online Shop or your nearest Lomography Gallery Store and get 20% savings on these choice cameras.