Green Chamber holds annual retreat in Downtown Las Cruces

In addition to discussing the progress of the Las Cruces Green Chamber of Commerce through the past 2 1/2 years, the Board of Directors reviewed the organization's strengths, weaknesses, opportunities and threats (commonly called a SWAT analysis), and had discussions about how to continue to promote the Triple Bottom Line, and fulfill the strategic plan for the members and organization.

The participants identified several strengths of the Green Chamber, including the diverse member benefits, opportunities for members to participate in local and state advocacy and policy development and the commitment to building stronger local communities.

Participants also identified opportunities for continuing development, such as increasing awareness of what the Green Chamber can do for local businesses and creating more understanding of what the triple bottom line means for members businesses as well as the community.

The Board of Directors focused on the organization's strategic goals for the next five years, and set specific objectives for 2013, including new projects for the "Think Local First" campaign, increasing outreach programs in our community, developing more opportunities for businesses to incorporate (and benefit from) green practices into their every day operations, and expanding both the Green Chamber leadership and membership base.

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The strategic and operational plans will be presented at the Las Cruces Green Chamber of Commerce annual membership meeting in April. Renee Frank, President of the Board of Directors, says the plans for the upcoming year are very exciting.

The Las Cruces Green Chamber of Commerce Board of Directors includes: Morgan Switzer McGinley from the Real Estate Guide; Rosanne Camunez from Camunez Law Firm; Jim Graham from Sun and Earth Builders; Russell Larcher from Energy Concepts, Inc.; Lucas Herndon from the Friends of the Organ Mountains; Renee Frank from the Smart Living Team at Steinborn & Associates Real Estate.

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