India is one of the fastest growing in terms of Digital adoption. According to McKinsey Global Institute (MGI), India's Digital Index rose by 56% during 2014-17, from 18 to 29 on a scale of 1-100. This placed India second in terms of growth among 17 emerging and mature Digital economies.

India to become 5th largest consumer durables market in the world with growth at 13% CAGR to reach US $ 46.54 billion by 2020.