seo houston

Tonight I did a search for “Marketing Houston” and a domain that I bought a few years ago now ranks 7th in Google. Search results can vary depending on the data center that you connect to and I’m assuming that has to do with your geographical location. So, I bought this domain, MarketingHouston.com after doing some research on expired domains. It was collecting dust for about 3 years. I decided that I would take some time and develop it. Back in 1999 I worked for a company that bought and sold domains. I’ve always wanted to buy and possible sell these domain properties. After careful review, I decided that MarketingHouston.com could be highly profitable if I could get it to rank. The search volume for “Marketing Houston” fairs well with about 90,500 global monthly searches, and 74,000 local monthly searches. I think I’ll tuck this one away and continue to develop it. Check it out and comment about the results you see and your location as they relate to the data centers. I claimed 2nd in google previously because I was logged into my google account and it appears that google moves these links up based on the amount of times that you frequent the link. So, I’ve re-listed it’s current ranking as 7th without being logged into my google account and it moved from 2nd to 7th. Still not too bad, and my goal is to get it to the 1st position for the terms “Marketing Houston” and then “Houston Marketing”.

To be successful online in business or even just for fun, you need to get noticed. No one will read or buy from you if they canít find you right? But, how do you get yourself out there so people CAN find you? That is where search engine optimization, more commonly known as SEO, comes into play.

SEO What?

Search engine optimization, or SEO for short, is a series of tools, or thought processes and tasks completed on your web pages, that help your website or blog to get noticed by the search engines. Search engines use clever things called bots and spiders to crawl sites for anything that makes them relevant to search parameters entered by Internet visitors.

Most people either donít know what they are looking for or they donít know where to find it on the Internet. They rely on the search engines to do the work for them. The words that visitors use in the search boxes are termed ìkeywordsî by Internet marketers. When you use the same words in various places on your site, search engines will rank your web pages in relation to others using the same keywords. The oneís who use research and optimization techniques the best, will end up on top of the list. Why does being at the top of search engines matter?

Research has found that 60% of all web searchers will click on one of the top 3 sites they are presented with. The majority of those will choose the number 1 ranked spot. Having one of the top three positions, therefore, can results in a much greater amount of traffic. It’s not just the amount of traffic that’s important to note, though. After the 3rd spot, the response from search engine users diminishes greatly. This means that the visitors that you get from position 4 and below are less likely to become paying customers.

How to Use It

So, how exactly do you get to the top spots in the search engines? There are several tools and resources that can help with creating top notch SEO for your websites. They revolve around keywords and keyword phrases but the problem is what words to use for your particular business niche.

Think like a customer. After all, you own a business but at times you are also a customer. If it were you, what words would you enter to find the information that your potential customers are trying to find? This will be a short list but one that you can start with.

From there, use some online keyword software to get more ideas. There are programs like Overture that can take one keyword and return a hundred more for you to look at using in your content and elsewhere on your website. Many marketers also use WordTrackerís Free Keyword Tool to help them determine which keywords are hot. www.freekeywords.wordtracker.com These keyword programs get their results from various search engines so you can be assured that your keywords represent current parameters.

Search engine optimization is useful for content but that is not the only place. Use keywords to get ranked through other places on your site and other sites too. Here are just a few:

ï Headlines (for each web page and article)

ï Anchor text (for links within articles and elsewhere on the page)

ï Picture tags

ï Tabs (pulldown menus)

Search engine optimization helps you to create a relevant website for the search engines. After you take the time to set up your website with all the information customers will want to see when they visit, use your keywords. This gives the search engines what they need to rank you well so that those customers can find your products or services when itís most important ñ when itís time to buy!

To be successful online in business or even just for fun, you need to get noticed. No one will read or buy from you if they can’t find you right? But, how do you get yourself out there so people CAN find you? That is where search engine optimization, more commonly known as SEO, comes into play.

Search engine optimization, or SEO for short, is a series of tools, or thought processes and tasks completed on your web pages, that help your website or blog to get noticed by the search engines. Search engines use clever things called bots and spiders to crawl sites for anything that makes them relevant to search parameters entered by Internet visitors. [Read more…] about SEO Services in Houston