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The Fan Controlled Football League (FCFL), the first token sale held on Indiegogo’s new initial coin offering (ICO) platform, has inked a two-year deal with streaming service Twitch to broadcast games live.

According to Fox Sports, the eight-team indoor football league’s hour-long games — which will be played in a production studio on a 50-yard field — will be produced by IMG Original Content, a production company owned by the same entertainment conglomerate as the Ultimate Fighting Championship (UFC).

That FCFL games will be streamed on Twitch is fitting, as the league seeks to bridge the gap between traditional sporting events and the burgeoning e-sports industry.

Unlike with traditional sports, fans will play a central role in the management of their favorite teams, from choosing logos and team names to voting on player and staff personnel decisions. Additionally, using an interactive video overlay available through Twitch, fans will have the ability to vote in real time on what plays the team should run.

As CCN reported, the FCFL was the first — and so far, only — startup to conduct a token sale through Indiegogo’s recently-launched ICO investment platform. The company raised more than $5 million during its utility token presale, and it has said that it plans to hold its main sale during 2018 as it gears up for the inaugural season of the FCFL.

The company’s FAN token will play an integral part in the FCFL ecosystem. Token ownership will be one metric used to distribute coaching influence among fans, and users can also earn tokens by streaming the games and interacting with the platform through in-game voting and other participation opportunities.

Indiegogo, meanwhile, has yet to host a second ICO, though executives have said that they have seen a “deluge of interest” from companies — including Fortune 500 firms — interested in hosting their ICOs on the platform.