On the Job – Men’s Warehouse

Monday, August 23, 2010Published byAl DeMayo

With the entire spot taking place inside a practical van in downtown Los Angeles DP Pawel Edelman and Gaffer Erik Messerschmidt were faced with a tricky situation; How to light the practical interior in the moody style Pawel wanted while maintaining the flexibility to balance to constantly changing exterior ambiance and limit the setup time with each shot. Erik turned to LiteGear for help. Using a Powrflo 32 dimmable ballast, an art department supplied fluorescent was converted so the perfect level could be set per Erik and Pawel. “It saved the day.” says Erik “We were able to balance our fluorescent key light to the setting sun without the mess of ND gel. It made the day stress free.”

To deal with the very confined space, Erik’s crew also assembled strips of warm white VHO LiteRibbon with velcro attached to the back. This allowed them to place the light anywhere to light both the actors faces and the van’s control panels . “LiteGear proved to be the perfect resource to get the spot lit to everyone’s specs on time, and within budget. It was a perfect solution.”

LiteGear on Instagram

LiteGear on Facebook

About LiteGear

We design and build LED lighting gear for professionals in Cinema, TV, and HD Video industries. LiteGear was the pioneer behind the popularization of flexible LED lighting for use in Cinema and TV lighting applications. Our hero product, LED LiteRibbon™ has transformed sets across the nation by allowing set and lighting designers to integrate light into places that were not previously possible.