Fast, fun and featuring The Flaming Lips, this Hyundai Super Bowl commercial has been one of the more controversial in this year's ad lineup, at least among fans of the band. Though some media mavenshave praised the Hyundai clip, several netizens have taken to Twitter to lament the band's descent into the uber-mainstream:

nothing encapsulates America today more than the Flaming Lips doing a Hyundai commercial.