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PULSE; Mad Money, Sane Purchases

FOR SHOPPERS, $100 is a magic number, the point at which objects acquire a patina of importance and yet are still attainable. At $101, prudence seems to set in. But an even $100 buys extravagance without guilt, whether it's a splurge or a quick pick-me-up. And at a time when a handbag may cost more than a subcompact car, $100 can purchase an array of beautiful things. Here are some of the season's most popular items -- at a most popular price.

The I-Am-Rich Look For the Not-Yet Set

Ralph Lauren's fitted cotton tennis sweater has minicables and comes in blue, yellow or Kelly green ($49) tipped in white. It pairs neatly with his denim pedal pushers ($49). Sometimes, country club chic can be had for surprisingly reasonable dues.