Development of a Customer Relationship Management System

In order to support the Groupe Maurice marketing team at each step of the sales process, MultipleMedia extensively customized its powerful customer relationship management system, MMCM-CRM. Groupe Maurice, the owner of 19 senior homes with some 6000 units, including more than 500 special Signature studios, was looking for a powerful CRM that could adjust to its needs to provide residents with quality follow-up services.