Bidgood + Co

Bidgood + Co is a boutique interior design firm in Victoria, BC. The branding needed to reflect the company's custom approach and internationally recognized quality of design. The lettering was created using three simple geometries: a circle, half circle, and bar.

Poppet Creative

Poppet Creative is an art studio in a residential neighbourhood offering classes for both children and adults. The studio emphasized process-based art, so it was important that the branding feel organic and not overly refined. The rings around the wordmark represent the local community and how art can connect everyone.

Heartwood & Co.

Heartwood & Co. is a specialized beauty boutique in downtown Victoria, BC. Their space is white and airy, with simple geometric accents, and the branding echoes the feeling of being in the physical space.

Strong Construction Group

Strong Construction Group wanted a brand refresh without going down the route of the cliché imagery often used by construction companies. The palette is simple black and white, and yet the branding is easily recognizable.

Curate Gallery

Curate Gallery and Workshop is a new business in the seaside neighbourhood of Cadboro Bay in Victoria, BC. This project included logo design, branding elements, stationery design, business card design, and website design. The "C" letterform symbolizes creating, growth, gathering, and personal connection.

La Roux

Urban Ground Market

A market-style grocery store in View Royal, BC with a focus on locally-sourced produce.

Jules & Co.

Victoria Makers Movement

Artisan Dental

Koo + Poppet

Koo & Poppet is a line of modern and off-beat plush toys and room decor. The characters themselves are intended to be the predominant identifying visual so the branding was kept simple with emphasis placed on the memorable name.

Violette

Violette is a high-end jewelry boutique in the heart of downtown Victoria, BC. Somewhat of a local icon, the shop is expertly curated and thoughtfully laid out. Therefore, the branding, stationery and imagery had to rise to the same high standard. With this project, we struck a balance between delicate and bold.

Silver Arrow Cars

Backyard BC

Backyard BC is a tourism company offering discounted accommodation rates for British Columbia residents traveling within the province. For this project, we worked with a pre-existing wordmark but updated the colour palette and designed a new logo mark that paid homage to the original design in geometry, but emphasized the company's "go but stay" philosophy through a simple house/lodging form and subtle reference to BC's wilderness figuratively in residents' own backyard.

The Athlete Centre

Full-service athletic therapy centre treating elite athletes.

The Wellness Loft

The Wellness Loft is a small business in Cochrane, Alberta, specializing in personal training, nutritional counselling and fitness classes. Business cards and web design were also completed for this project.

ProStorage

Lakeside Village

Lakeside Village is a commercial centre in View Royal, BC, where the line between urban culture and nature is blurred.

Hudson Hot Yoga concept

Sea Blush Gardening

Body Magic Electrolysis

This project was a re-brand for a well-established small business, however the original logo had become outdated over more than a decade. The original logo featured a cherub, and the client was intent on retaining a similar image, but with a refreshed contemporary look. After a few rounds of revisions, we landed on the wing graphic and loose script typography. A new website and business cards were also designed.