"My husband and I stayed at The Time during a weekend trip to NYC. We were very pleased by the hotel and staff. The location was outstanding, just 1/2 block from Broadway and two blocks from Times Square. We were in the midst of everything, especially the Theater District. The staff was great to deal with. I called the day before our check in to make sure everything was in order. They took my call and was extremely pleasant, taking the time to answer my questions. The day of our check in, we arrived much earlier than the check in time and expected we would be leaving our luggage to be held at the hotel until our room was ready. The guy at the front desk immediately remembered me from our previous phone conversation. He then proceeded to upgrade our room (surprise #1) and then handed us the key to a room that was already available (surprise #2).
The room was spacious and had a nice view. The cleaning staff were also pleasant and considerate, especially when we decided to sleep in. The concierge was helpful and although not overly friendly, he answered our questions. The bellboys were all courteous and friendly. On check out day, we did leave our luggage to be held for a few hours until we had to leave for the airport. I didn't think the small fee was out of line after all, we had already checked out.
I highly recommend the Time Hotel to anyone who wants to be centrally located. The price was much better than other hotels I checked. I would definitely stay there again."

"Hotel was nice and clean, location was good. i was shocked at the baggage storage fees is this standard in NYC? seems not so hospitable if you are staying in the hotel. also there was nowhere to sit while waiting on cars, or cabs, or friends,was kicked out of lounge while we waited on friends to come down the elevator (which was very slow).. Need some benches on street level and the lobby."

"This was the perfect location only a few blocks from friends I was visiting and lots to do close by. Also the fact that it was fairly close to Lincoln tunnel was great since I was coming from DC area. Loved the fact that parking was only $30 per night for guests of hotel although I was charged $90 for 49 hours anytime over is charged at a full extra day which I was not informed about when I dropped car off and let them know I was staying at hotel. Room was fairly clean could have done without bathrobes eating up 1/3 of closet spaced. View was decent and staff was friendly. My shower was dripping from light fixture above and there was a yellow puddle the second morning. Staff was efficient about checking on it but since there was no rooms available I had to wait over an hour for another room to shower in, the day I was checking out which could have been a big convenience depending on my plans. Another guest told me their entire light fixture dropped into their shower. I would have like to see them offer me a refund or something for the inconvenience but no such luck. I would return only if the price was right and because of the location."

"We stayed for one night this past weekend. Finding the hotel would have been much more difficult if I didn't call before hand to ask about parking. I agree, the sign for the hotel needs to be much larger and more noticeable.
Besides this, the hotel itself was clean, the staff is friendly and pricing was decent. Location is great - everything we needed (food and entertainment) was close by."

The Time

Ideally located in Times Square and Theatre District, just steps to all the city's major attractions, sits The Time hotel. Luxury boutique hotel in the heart of it all. A stylish Midtown NYC boutique hotel with stunning accommodation that exudes fun and urban cool. Boasting a blend of intelligence and function. The Time hotel will make your stay function with clockwork precision. Read More About The Time

PERFECT LOCATION

Dive into the infinite opportunities of The Time - a lavish boutique hotel, providing the perfect entry to the exciting sites of Times Square. Right on the edge of the most popular corner on the earth, The Time offers a peaceful escape to the endless excitement of Times Square. Immerse yourself in a grand host of attractions, including the Theatre District. See the unsurpassed assortment of modern and contemporary art at the Museum of Modern Art. Visit the NBC studios at 30 Rock. Book one of the luxury hotel accommodations and enjoy premier access to a wide array of cultural attractions, iconic sites, and nightlife entertainment destinations.

IMPRESSIVE QUARTERS

Savor the flavor of the intimate atmosphere at The Time - a peaceful sanctuary in the heart of Times Square offering new a new standard in hotels with lots of color and no skimping on cosmopolitan design or comfort. You can find whatever you desire at The Time. This boutique hotel has dedicated staff and incomparable amenities. See the many special touches that set aside this hotel from other luxury hotels in Manhattan. Treat yourself to things from amazing cuisine at Serafina Restaurant to rejuvenating workouts in the state-of-the-art fitness center. A hotel where you can host many events in the amazing Penthouse Pavilion, with the professional assistance of their expert planners. Allow the knowledged concierge to arrange for your dinner reservations, broadway tickets, and chauffeured car service. At every minute, this Manhattan Midtown luxury hotel blends the energy and liveliness of Times Square with the style and comfort of the finest boutique destinations.

MORE SITES TO SEE

No trip to New York City is complete without a walk through the famous Times Square, and this stylish hotel is in the center of it all. The Time will put you in a New York state of mind like no other. Explore Madame Tussaud's Wax Museum. Book your accommodations at The Time hotel near Times Square and Find the perfect escape in the heart of NYC.

Theatre District - Set the right mood for a night of drama and see the latest smash hits at many of nearby Broadway Theaters.

Rockefeller Center - Most convenient hotel near this international symbol of modernist architectural style.

Central Park - Few blocks from the most famous patch of grass in the world. From jogging to visiting the zoo you will be kept busy!

Shopping - The world`s finest shops and stores in Manhattan are within direct access. From Barney`s NY, Prada, Macy`s and Gucci your time and money will go well spent.

Please Note:This hotel is undergoing a 20-million dollar renovation. The Time is getting more than a facelift, but rather a true reimagining as an elevated lifestyle offering. Currently, work is being done on upper floor guestrooms and the lounge. The lobby and restaurant/bar [Serafina] is closed for renovation as well. The hotel will remain open throughout the renovation.

Map & Directions: The Time

The Time Customer Reviews & User Rating

Overall User Rating: Based upon 9 User Reviews

7.9

out of a possible 10

BookIt.com Verified Traveler
Ea from Miami, Fl

"My husband and I stayed at The Time during a weekend trip to NYC. We were very pleased by the hotel and staff. The location was outstanding, just 1/2 block from Broadway and two blocks from Times Square. We were in the midst of everything, especially the Theater District. The staff was great to deal with. I called the day before our check in to make sure everything was in order. They took my call and was extremely pleasant, taking the time to answer my questions. The day of our check in, we arrived much earlier than the check in time and expected we would be leaving our luggage to be held at the hotel until our room was ready. The guy at the front desk immediately remembered me from our previous phone conversation. He then proceeded to upgrade our room (surprise #1) and then handed us the key to a room that was already available (surprise #2).

The room was spacious and had a nice view. The cleaning staff were also pleasant and considerate, especially when we decided to sleep in. The concierge was helpful and although not overly friendly, he answered our questions. The bellboys were all courteous and friendly. On check out day, we did leave our luggage to be held for a few hours until we had to leave for the airport. I didn't think the small fee was out of line after all, we had already checked out.

I highly recommend the Time Hotel to anyone who wants to be centrally located. The price was much better than other hotels I checked. I would definitely stay there again."

Posted: Sun, Nov 03, 2013

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Would Return or Recommend?Yes

BookIt.com Verified Traveler
Laura from Melbourne, Florida

"Hotel was nice and clean, location was good. i was shocked at the baggage storage fees is this standard in NYC? seems not so hospitable if you are staying in the hotel. also there was nowhere to sit while waiting on cars, or cabs, or friends,was kicked out of lounge while we waited on friends to come down the elevator (which was very slow).. Need some benches on street level and the lobby."

Posted: Mon, Oct 28, 2013

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Would Return or Recommend?Yes

BookIt.com Verified Traveler
Franklin Reda from Nyc, Ny

"acceptable"

Posted: Sat, Oct 26, 2013

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Would Return or Recommend?Yes

BookIt.com Verified Traveler
A Recent Traveler

"This was the perfect location only a few blocks from friends I was visiting and lots to do close by. Also the fact that it was fairly close to Lincoln tunnel was great since I was coming from DC area. Loved the fact that parking was only $30 per night for guests of hotel although I was charged $90 for 49 hours anytime over is charged at a full extra day which I was not informed about when I dropped car off and let them know I was staying at hotel. Room was fairly clean could have done without bathrobes eating up 1/3 of closet spaced. View was decent and staff was friendly. My shower was dripping from light fixture above and there was a yellow puddle the second morning. Staff was efficient about checking on it but since there was no rooms available I had to wait over an hour for another room to shower in, the day I was checking out which could have been a big convenience depending on my plans. Another guest told me their entire light fixture dropped into their shower. I would have like to see them offer me a refund or something for the inconvenience but no such luck. I would return only if the price was right and because of the location."

Posted: Tue, Oct 22, 2013

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Would Return or Recommend?Yes

BookIt.com Verified Traveler
A Recent Traveler from Danbiry, Ct

"We stayed for one night this past weekend. Finding the hotel would have been much more difficult if I didn't call before hand to ask about parking. I agree, the sign for the hotel needs to be much larger and more noticeable.
Besides this, the hotel itself was clean, the staff is friendly and pricing was decent. Location is great - everything we needed (food and entertainment) was close by."

Posted: Tue, Oct 22, 2013

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Would Return or Recommend?Yes

BookIt.com Verified Traveler
Roberto M from Washington, Dc

"Stayed for one night. Rooms was small but nice. I'd recommend the hotel for location and price. "

Posted: Mon, Oct 14, 2013

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Would Return or Recommend?Yes

BookIt.com Verified Traveler
Guilherme from São Paulo, Sp

"I chose The Time because of the good location (1 block away from subway and on the edge of Hell's Kitchen) and the pictures showed on the website. Getting there, however, I felt disappointed.
- The hotel itself is hard to find, only a very small sign hanging high over the Serafina logo (this is the restaurant on their ground level). When I got there, there was no one at the door to help me with my bags, so I had to take them up 1 floor on a poorly signaled elevator that leads to the lobby on 1st floor;
- As I got there I had a couple books I had ordered from Amazon waiting for me at the concierge and I was informed only then there would be a 5 USD fee for EACH package for EACH night they stayed at the concierge desk. I've never seen anything like this;
- I also found out the 'free' wifi was only free if you liked the hotel's page on Facebook. Since I disliked the hotel and stuck to my principles, no wifi for me;
- Guy at reception informed me he'd get me to a bigger room than I booked, but there was hardly enough room for the queen size bed when I got there (wonder how the smaller rooms are). Room was clean and smelled great, but bad had the worst blanket I've even seen - all the stuffing was in big lumps, instead of evenly distributed;
- Cleaning service was good and hotel put a daily paper under my door with a suggestion of what to do in town, found this thoughtfu;
- As I checked out, I discovered another hidden and ridiculous fee: 2 $ fee for them to store EACH piece of luggage for a couple hours between me checking out and leaving for airport.
So if you don't care about amenities and don't have a lot of luggage, this could be an interesting choice because of the good location - but I believe there are better options on the same price range."

Posted: Sun, Oct 13, 2013

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Would Return or Recommend?No

Christoff Romany from New York, New York

"Service,room,cleanliness,hospitality,view,location EVERYTHING out of this world! Best hotel I've ever stayed in super super friendly staff I'll recommend this hotel to anyone visiting NYC above all other hotels! "

Posted: Sun, Feb 15, 2015

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Would Return or Recommend?Yes

Harriet R. Feldmaqn from New York, Ny

"Overall the stay was fine; however, the room thermostat was hidden in the back of the closet and the radiator was blowing cool air (and it was cold outside). When I called to find out how to fix this problem since I could not find the thermostat after looking on every wall, I was told that an engineer would have to do it. I was also told that heat would not go on until the outside temperature was in the mid-40s, which seemed quite low to me. After nearly 2 hours, he did not show up and I called the front desk again. The person apologized and said they would call again, but after another 40 minutes I gave up and went to bed. The next day I found out where the thermostat was, but it was too late by then."

Posted: Fri, Oct 25, 2013

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See All Reviews

Reviews: The Time

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The Time Deals & Specials

Hurry! Over 50% Off in Times Square
New Rates! Posh Boutique Hotel Near Nightlife
On-Site Restaurant + On-Site Fitness Center

Stylish Urban Chic Rooms

Times Square Area Favorite

Premier Shopping and Dining!

Surrounded By NYC Nightlife

Hurry, Ends at MIDNIGHT Tonight!

Valid:
Now - December 31, 2015 Not Valid: Search for up to the minute pricing and availability.

Hurry! Over 50% Off in Times Square
New Rates! Posh Boutique Hotel Near Nightlife
On-Site Restaurant + On-Site Fitness Center

Stylish Urban Chic Rooms

Times Square Area Favorite

Premier Shopping and Dining!

Surrounded By NYC Nightlife

Hurry, Ends at MIDNIGHT Tonight!

Valid:
Now - December 31, 2015 Not Valid: Search for up to the minute pricing and availability.

(+) = Additional fees may apply for the use of these amenities.(*) = Free, some restrictions may apply.

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