The State of Local Restaurants 2019

NORTH CAROLINA

We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including North Carolina. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in North Carolina

North Carolina is the 6th-ranked state for average restaurant revenues in the United States, pulling in 21% more in daily revenue than the national average on a given day.

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How much do restaurants in North Carolina make on an average day?

On a given day, restaurants in North Carolina brought in $1,546 in revenue. The average restaurant also processed about 63 transactions each day while seeing customers spend an average of $24.63 per ticket.

Sales Revenue

Transactions

Ticket Size

$1,546

63

$24.61

National Rank: 6

National Rank: 1

National Rank: 42

How much do local restaurants in North Carolina make each week?

Weekends are big for restaurants across the country, and things were no different in the Tar Heel State, with 53% of all revenue coming in between Friday and Sunday.

Friday was the biggest day of the week, accounting for 20% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 10% of all revenue.

Friday was also the busiest day of the week in terms of foot traffic, with North Carolina restaurants processing an average of 76 transactions per day.

North Carolinians open their pocketbooks the most on Saturdays, spending $28.81 per ticket on average. Which is 17% more than the average ticket throughout the week.

How much does the average restaurant in North Carolina make in a year?

Restaurants in North Carolina, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

Top 5 days for North Carolina restaurants

The top three days for restaurants in North Carolinaall fell in summer months, Cinco de Mayo and Mother's Day weekend rounded out the top five.

#1

#2

#3

#4

#5

8/3/18

6/8/18

6/29/18

5/5/18

Cinco de Mayo

7/13/18

Friday

Friday

Friday

Saturday

Friday

North Carolina restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

Day rank based on total sales

How much did restaurants that were open make?

Day

Day Rank

Total rev vs avg

% of restaurants open

Avg rev

Rev vs avg

Avg txns

Txns vs avg

Avg ticket

Ticket vs avg

New Year's Day

361

-58%

46%

$1,184

-23%

47

-26%

$25.47

3%

Super Bowl Sunday

338

-38%

62%

$1,291

-16%

50

-20%

$25.71

4%

Valentine's Day

110

13%

87%

$1,679

9%

64

3%

$26.11

6%

President's Day

344

-40%

73%

$1,057

-32%

52

-17%

$20.39

-17%

St. Patrick's Day

47

43%

89%

$2,068

34%

75

20%

$27.43

11%

Saturday before Easter

64

37%

90%

$1,981

28%

69

10%

$28.72

17%

Easter Sunday

293

-26%

51%

$1,858

20%

59

-6%

$31.57

28%

Cinco de Mayo

4

55%

94%

$2,141

39%

75

20%

$28.53

16%

Day before Mother's Day

6

55%

94%

$2,127

38%

69

10%

$30.85

25%

Mother's Day

49

42%

69%

$2,659

72%

73

17%

$36.22

47%

Memorial Day

303

-27%

64%

$1,481

-4%

56

-11%

$26.42

7%

Day before Father's Day

20

50%

96%

$2,037

32%

68

8%

$30.12

22%

Father's Day

89

24%

70%

$2,291

48%

71

13%

$32.23

31%

4th of July

343

-39%

50%

$1,572

2%

57

-9%

$27.47

12%

Labor Day

294

-26%

60%

$1,592

3%

62

-1%

$25.72

5%

Halloween

239

-14%

88%

$1,256

-19%

58

-7%

$21.61

-12%

Veteran's Day

189

-6%

65%

$1,881

22%

68

9%

$27.58

12%

Thanksgiving

364

-75%

20%

$1,665

8%

38

-40%

$44.13

79%

Black Friday

159

0%

75%

$1,716

11%

55

-12%

$30.95

26%

Saturday before Christmas

88

25%

81%

$1,998

29%

64

3%

$31.01

26%

Christmas Eve

352

-46%

50%

$1,412

-8%

46

-27%

$31.01

26%

Christmas Day

365

-87%

12%

$1,479

-4%

40

-37%

$37.25

51%

New Year's Eve

175

-4%

68%

$1,829

19%

62

-2%

$29.65

20%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including North Carolina, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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