Your ability to communicate clearly with your audience is critical to the success of your online business. There are a number of subtle, yet critical differences between communicating online (with written words and images) than spoken, face to face communication. Many fail at properly communicating online and come off as disingenuous, awkward or even rude when they communicate online.

Formal schooling has ruined many writers. While they have their place, traditional rules and style guidelines must be broken at times. Many commonly accepted grammar rules, ironically, hurt the quality of your content. That isn’t what Mrs. Crabblebottoms wanted for you when she taught you all the restrictive rules of grammar. Let’s cleanup the mess […]