Distracted Drivers In School Zones - A National Report (2009)

This is an in-depth research report on distracted driving in school zones conducted by Safe Kids Worldwide and its member coalitions throughout the United States. The study found that one in six drivers in a school zone was driving distracted.

Distracted Drivers in School Zones
A National Report
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Distracted Drivers in School Zones
Distracted Drivers in School Zones
A National Report
Jurek G. Grabowski, PhD, MPH
Stephanie Goodman, MPH
Department of Evaluation and Research
Safe Kids USA
1301 Pennsylvania Ave., N.W.
Suite 1000
Washington D.C. 20004
jgrabowski@safekids.org
Office: 202-662-0623
Cell: 202-510-7953
Fax: 202-393-2072
Background and Related Research
Cell phones, music devices and fast food have all become a major part of American culture. For example, cellular
phone use has rapidly increased from 38 million users in the 1980s to 210 million users in the late 1990s thus demonstrating the dependence people have on these devices.1-4 However, safety concerns related to talking or texting on
cellular phones, using global positioning devices (GPS) for navigation, and listening to music while driving continue
to be documented. The main issue deals with the inability of the human brain to effectively perform multiple tasks
while driving at the same time. These limits of human cognitive capacity have been well documented for the past four
decades.5-8 This research demonstrates that the brain’s ability to perform two or more tasks at the same time generally
results in a decreased performance of each task, depending on the complexity of the task and how the brain allocates
priorities to each task. During every moment of the “driving task,” vehicle operators are constantly being challenged
by a changing environment and road conditions; by the actions of other drivers, bicyclists, and pedestrians; and by the
actions and behavior of passengers and objects in the car. Many drivers also operate their vehicles under less than ideal
conditions such as being tired or being physically/emotionally stressed. The sum effect of all these factors makes driving an extremely complex task even under the best of conditions.
Distractions can take attention away from the driving task and place the driver at an increased risk of crashing. For
example, the average person under ideal conditions takes about ¼ of a second to identify a road hazard (such as seeing
a child dart out between two cars), ¼ of a second for the brain to process the situation, and another ¼ of a second to
make a decision on how to avoid the hazard. If a driver is traveling at 30 mph in a school zone, that processing time
translates to about 33 feet before the driver even reacts to the situation. Once the driver identifies the hazard, they
must react to it by applying the brakes. This costs the driver an additional ¾ of a second and another 33 feet. Finally,
the vehicle itself takes about 3 seconds to engage the brakes, bringing the vehicle to a complete stop in approximately
38 feet. Thus the overall braking distance needed for an attentive driver on a dry road is roughly 104 feet. In contrast,
for each second the driver is distracted, an additional 33 feet is added to this number. Thus, if the driver is distracted
with a three-second task the moment a child steps out into the street, it would take them 203 feet to completely stop
the car (Figure 1).
Figure 1.
Distance Needed to Stop: Distracted Drivers vs. Attentive Drivers
Distracted time
Driver distracted
for 3 seconds
Distanced traveled while
identifying hazards
Distance traveled while
reacting
Attentive driver
Distance traveled while
braking
0
50
100
150
200
Distance Traveled
(ft.)
Distracted Drivers in School Zones
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250
The magnitude of the problem is larger than previously imagined. While it is very hard to measure the actual number
of crashes caused by cell phones, it is estimated that drivers are at far greater risk when talking or texting on phones,
according to the recent study by the Virginia Tech Transportation Institute. In this study they documented an almost
six times greater risk when dialing a phone and 23 times greater risk when texting. Similarly, other studies show that
automobile drivers using a phone are four times more likely to crash than drivers not using a phone. This is comparable to drivers with blood-alcohol content of 0.08, the legal definition for drunken driving.9 The National Highway
Traffic Safety Administration estimates that in 2003, 240,000 car crashes and 955 deaths occurred due to cell phone
use. This may be an underestimation of the true number since it is particularly challenging for police and crash investigators to identify cell phone use as a factor contributing to a crash or death. Knowing this, the Harvard Center for
Risk Analysis estimated that cell phone use was a factor in 6 percent of crashes in 2003. That estimation translated to
636,000 crashes involving 12,000 major injuries and 2,600 deaths.10 Similar statistics for other common driver distractions such as eating, grooming, reading, and smoking have not been extensively studied.
Distractions, however, are caused by more than just cell phones and texting devices. In 2001, the University of North
Carolina’s Highway Safety Research Center conducted a “naturalistic” study where they video recorded 70 drivers
for 10 hours in a week and observed the types of activities drivers engaged in while operating their vehicles.11, 12 They
reported that 15 percent of the time the vehicles were moving drivers were in an active conversation with passengers;
5 percent of the time they were preparing, eating or spilling food; 4 percent of the time they were reaching or leaning; 2 percent of the time they were smoking; 1 percent of the time they were using a cell phone; and 1 percent they
were adjusting the radio/CD/music device controls. In the same year, another study used video clips of 36 drivers
to delineate the types of activities (other than driving) that drivers participate in. They found 15 percent of the clips
showed drivers talking to passengers, 7 percent showed the drivers grooming, and 5 percent showed the driver using a
cell phone.13
All of the aforementioned studies examined distracted drivers independent of the environment in which they were
traveling through. One environment that is particularly vulnerable to distracted drivers is school zones. A recent Canadian study used spatial analysis to show that the 150 meter area around schools had the highest proportion of child-car
collisions and proportion of fatalities as compared to areas 300 meters or more away from schools.14 Moreover, this
study showed that 50 percent of these collisions occurred in months and times-of-day when children were most likely
to be walking to or away from school. While this study is important in establishing that excessive risk exists in school
zones, it does not describe factors that are associated with this risk. Previous studies have shown that factors associated
with child pedestrians and car collisions include school density, population density, traffic volume, rush hour time
periods, socioeconomic status, season, and the spatial relationship between schools, streets, and parking areas. To date,
no studies have addressed the issue of distracted drivers in school zones.
Methods
In order to better understand the magnitude and characteristics of distracted drivers in active school zones, the study’s
coordinators used road-side observations of drivers in active school zones. Observations were made by trained observers at 20 middle schools located in 15 states (Aurora, Colo.; Marietta, Ga.; Columbus, Ga.; Council Bluffs, Iowa;
Coeur d’Alene, Idaho; Peoria, Ill.; Elkhart, Ind.; Detroit, Mich.; Springfield, Mo.; Greenville, N.C.; Raleigh, N.C.;
Monroe, N.C.; Morristown, N.J.; Reno, Nev.; Marysville, Ohio; Toledo, Ohio; Charleston, S.C.; Harrisonburg, Va.;
Vancouver, Wash.; Kent, Wash.).
Each study site had a Safe Kids coalition member serving as a study coordinator who was trained on data collection
protocols through written materials, face-to-face meetings, and phone conference calls. After obtaining permission
from school officials, each data collector was stationed approximately at the middle of the school zone road segment,
assigned a lane of traffic and instructed to face traffic and record observations by looking through the front windshield
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of an approaching car as to avoid any obstruction from side window tinting. A paper data collection form was designed to simplify rapid documentation of pertinent driver and vehicle characteristics such as gender, seat belt use, type
of vehicle (car or pickup/SUV/minivan) and vehicle classification (private or commercial). Each study site made multiple observations on three different days of the week during a normal school session. Observations were not made on
Saturday, Sunday, holidays, teacher workdays, or on days with severe weather. Driver distraction rates were calculated
as the number of drivers engaging in a distraction divided by the total number of vehicles observed. The Wilson score
method without continuity correction was used to calculate the confidence interval for the driver distraction rate.
Results
Of the 41,426 cars that were observed traveling through an active school zone, one in six drivers were distracted (Table
1). Both male and females drivers had high distraction rates. It was calculated that for every 1,000 female drivers 187
were distracted and for every 1,000 male drivers 154 were distracted. Cell phone/electronics was the leading distracter,
followed by eating/drinking/smoking, reaching/looking behind, grooming, and reading. Female drivers were more
distracted by cell phones and grooming activities than men; however, males and females were distracted by eating,
reaching behind, and reading about equally.
Table 1.
Distracted Driver Rates per 1,000 Vehicles in Active School Zones
Academic Year 2008-2009
Distracted drivers per 1,000 vehicles (95% CI)
Type of distraction
Female
Male
Total
Any distraction
187 (181, 192)
154 (149, 159)
170 (168, 174)
Cell phone/electronics
109 (105, 114)
87 (83, 91)
98 (96, 101)
Eating/drinking/smoking
45 (42, 48)
44 (41, 47)
44 (42, 46)
Reaching/looking behind
21 (19, 23)
18 (17, 20)
19 (18, 21)
Grooming
13 (11, 14)
6 (5, 7)
9 (8, 10)
3 (2.5, 4)
3 (2,4)
3 (2, 4)
Reading
The majority of distracted drivers were observed during the afternoon school zone hours as compared to the morning hours (Table 2). Distracted drivers appeared more frequently in school zones without flashing lights and in school
zones that had a daily traffic volume of 10,000 or more cars. School zones that have an associated decrease in speed
limit showed a higher distracted driver rate than school zones that did not change the speed limit. Drivers of larger
vehicles such as sports utility vehicles, pickup trucks, and minivans were more distracted than car drivers. Females in
commercial vehicles were significantly less distracted than females in private vehicles whereas males had the opposite
trend, where they were more distracted in commercial vehicles as compared to private vehicles. Regardless of gender, if
the driver was not wearing their seatbelts then they were 35 percent more likely to be distracted as compared to drivers
using seatbelts. Likewise, drivers in states that restrict the use of handheld electronics for all drivers (regardless of age)
were 13 percent less likely to be distracted as compared to drivers in states that have no restrictions.
It was observed that unbelted female drivers were 40 percent more likely to be distracted as compared to belted female
drivers (Figure 2a) and that female drivers observed in the afternoon school zone times were 29 percent more likely
than female morning drivers to be distracted. When analyzing the distracted driving behaviors among males in school
zones (Figure 2b), it was observed that unbelted males were 38 percent more likely to be distracted than belted males
and that males on high traffic volume roads were 17 percent more likely to be distracted than male drivers on low
volume roads. Likewise, males driving large vehicles (SUVs/pickup trucks/minivans) were 17 percent more likely to be
distracted than males in cars.
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Table 2.
Characteristics of Distracted Drivers in Active School Zones
Academic Year 2008-2009
Distracted rate per 1,000 cars (95% CI)
Female
Male
Total
Time of active school zone
Morning (6:45-9:45am)
164 (157, 171)
143 (137, 150)
154 (149, 159)
Afternoon (1:15-5:00pm)
212 (204, 220)
164 (157, 172)
188 (182, 193)
Present
176 (169, 183)
148 (141, 155)
162 (157, 167)
Not present
198 (191, 206)
160 (153, 167)
179 (174, 184)
≤10,000
174 (167, 182)
142 (135, 150)
159 (153, 164)
>10,000
203 (195, 211)
166 (159, 174)
184 (179, 190)
Yes
196 (189, 203)
162 (155, 168)
179 (175, 184)
No
171 (162, 179)
141 (133, 149)
156 (150, 162)
Car
180 (173, 187)
138 (131, 146)
162 (158, 168)
Pickup/SUV/Minivan
195 (187, 204)
162 (154, 169)
178 (172, 183)
School zone signs/flashers
Traffic volume (cars per day)
Speed limit decrease in
active school zone
Type of vehicle
Vehicle classification
Private
187 (181, 192)
151 (145, 156)
170 (166, 173)
Commercial
144 (104, 197)
176 (160, 194)
173 (158, 190)
Hand held law (all ages)
176 (156, 198)
140 (123, 159)
157 (143, 171)
Law prohibits teens/permit
182 (175, 191)
144 (137, 152)
164 (159, 170)
No state law
191 (184, 199)
163 (156, 170)
177 (172, 182)
Yes
172 (167, 178)
140 (134, 145)
157 (153, 161)
No
240 (222, 258)
193 (179, 207)
212 (202, 224)
0
200 (192, 208)
162 (155, 169)
180 (175, 185)
≥1
163 (155, 171)
140 (133, 148)
152 (147, 158)
State restrictions
holders from using devices
Driver seatbelt
Number of passengers
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Figure 2b.
Risk Related to Male Distracted Drivers
1.6
1.5
1.5
Risk Ratio (95% Cl)
1.6
1.4
1.3
1.2
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1.3
1.2
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Figure 2a.
Risk Related to Female Distracted Drivers
Risk Factors
Risk Factors
Discussion
This study examined the rate of drivers engaging in distracting activities while traveling through active school zones.
Analysis of the data indicates that the number of distracted drivers in an active school zones is high regardless of gender. Driver, vehicle and environmental characteristics - particularly unbelted drivers, driving during afternoon school
zone time periods, and driving on streets with high traffic volume - were associated with increased rates of driver inattention. The latest National Highway Traffic Safety Administration (NHTSA) survey of electronic device distractions
reported that 7.3 percent of drivers were distracted due to cell phones/electronic devices, an increase of 1 percent from
the previous year.15 With 9.8 percent drivers observed talking on cell phones, the present study adds more evidence
that cell phones usage continues to be an increasing trend among drivers.
Unbelted drivers (versus belted drivers) had the highest probability of being distracted as compared to other driver,
vehicle, and environmental factors. This indicates that unbelted drivers may perceive and evaluate risks differently or
have a personalities prone to risky behavior resulting in inappropriate decision making for perceived external benefits
(e.g., saving time by grooming or eating in the car) or pleasure (e.g., a phone conversation with friends).
The distraction rates reported in this study were an underestimation of the true rate. Distractions due to emotional/
mental states, cognitive distractions arising from radio listening and hands-free, speech-based interfaces, and physical
distractions from sneezing/coughing/itching were not enumerated. Moreover, this study did not consider the presence
of passengers as a distraction since the road side data collectors could not directly observe the interactions between
the driver and the passenger to label the passenger as a true distraction. Assuming that the mere presence of at least
one passenger was a true distraction, the overall baseline distraction rate would increase from 170 to 539 distracted
drivers per 1,000 vehicles. Nevertheless, restricting the definition of distractions to situations that are observable from
the road side maximizes the objectivity of reporting. However, laws intended to shift drivers from hand held cellular
phones to hands-free systems or laws that shift use of window mounted GPS navigation systems to in-dashboard systems may decrease the observable distraction rate without decreasing the true distraction rate. In these cases, drivers are
still engaged in non-driving tasks and continue to pose as a threat to pedestrians in school zones.
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Acknowledgments
This work was supported by a grant from FedEx Corporation. None of the authors have a financial interest or relationships with any entities that would constitute a conflict of interest. The author would like to thank Moira P. Donahue
and Sally M. Williams for logistical support; Stephanie A. Russell for reviewing state laws; and the Safe Kids study
coordinators: Leslie Feuerborn, Amanda Walpole, Christy Hubbard, Connie Gronstal, Sarah Nielsen, Kristan Creek,
Hollie Lambert, Kristin Rosenthal, Daphne Greenlee, Ellen Walston, Siobhan Davis, Jennifer Cooke, Karen Jean
Feury, Melissa Krall, Elizabeth Fries, Manda Rice, Kristin Wedding, Cari Cook, Doris Girt, and Deborah Will.
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