System1 Research releases digital content tracking system

The System1 Digital Content Tracker tests a brand’s online video content compared with the content of the brand’s major competitors.

The tracker measures emotional response to content using its Ad Testing tool, with the results delivered on a bespoke dashboard.

Alex Hunt, president, System1 Research said: “The power of emotional content to create long-term profitable growth for brands is undisputed. Yet new streams of digital communications are often thought to only work in the short-term. We’ve created a solution that allows clients to understand if video content will deliver ‘just’ for the short-term or whether it also has potential to build the brand in the long-term too.”