Berry+ Laundry Detergent is Mean and Green

Berry+ laundry detergent is entirely plant-based, but that doesn't mean that it can't deliver some serious cleaning power in a compact punch.

The soap comes in tiny 'micro-doses' that are fully recyclable, but what truly makes Berry+ laundry detergent stand out is that a Manhattan branding and design company called The Moderns devised an ingenious viral marketing program for the soap (and the soap's packaging itself) that is unlike any you've ever seen from a detergent product.

All of this combines to make Berry+ laundry soap an urgent, ingenious, eco-friendly and irresistible new product.