CEOs: Social Media to Become One of The Top Two Ways to Communicate

Leading Through Connections: Insights from the Global Chief Executive Officer, an IBM survey of CEOs worldwide released May 2012, finds corporate leadership bullish on social media. CEOs predict it will push past Web sites, call centers and channel partners, and become the No. 2 way to engage customers within the next five years, while traditional media efforts will drastically decrease.

About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.