1,400 vehicles were exhibited at the 2017 Shanghai Auto Show and more than 10% of them were new energy vehicles. The huge number of exhibited NEVs indicates that these vehicles are not only the main focus of the Chinese government, but are also becoming one of the key businesses for automakers in China.

This research study aims to discover the marketing strategies and the technology development of 3 types of automakers: top NEV makers, mainstream passenger vehicle (PV) makers, and emerging new participants.

The high market potential has attracted competitive new participants and they have shown confidence in the shift in consumer preference to battery electric vehicles (BEVs). To stay competitive in the market, existing key Chinese New Energy Passenger Vehicle (NEPV) makers such as BYD and Geely are utilizing various strategies such as “electrifying” current internal combustion engine car models or offering the plug-in hybrid electric vehicle (PHEV) model with the existing BEV model designs. For foreign automakers, localization of the NEV production is getting more important and the relaxation of the joint venture (JV) policy indicates a great opportunity to form a third joint venture in China and access to more market resources. Besides, emerging NEV makers such as YUDO and Zhiche has also shown the confidence in the shift in consumer preference towards BEVs.

Nevertheless, business transformation is a need in the fast-changing market. NEV-as-as-Service and alternatives for car ownership are likely to fulfill the demands of consumers, especially millennials, who are more willing to accept new types of services.

Research Scope
This research service aims to discover the technology and market strategies of the automakers in the Chinese new energy vehicle market. The following 3 types of automakers are analyzed:
• Top 3 new energy PV makers in China: BYD Auto, Geely Auto, and BAIC Group
• Mainstream PV makers in China: Volkswagen Group, Hyundai Group, General Motors Group
• Key emerging NEV makers in China: ICONIQ Motors, Hybrid Kinetic Group, YUDO, Lynk & Co, Zhiche Auto, and Taihangauto

Key Questions This Study Will Answer
• What are the technology and market strategies of the top new energy vehicle makers in China?
• What is the planning and strategy of the mainstream PV automakers for the Chinese new energy vehicle market?
• Which are the key emerging participants in the market?
• What business model will help automakers succeed in this market?

Executive Summary

Key Findings

Vehicle Definitions

Definition of New Energy Vehicles in China

Auto Show Key Figures

2017 Shanghai Auto Show Key Figures

Chinese New Energy Vehicle Market Overview

Chinese Auto Industry Transformation

Key Participants of the Chinese Passenger Vehicle Market

Research & Analysis Framework

Key Highlights of the Top 3 NEPV Makers

BYD Auto-BYD Yuan EV

BYD Auto-BYD Qin 100

Geely Group-Emgrand PHEV

Geely Group-Emgrand EV300

BAIC Group-BAIC BJEV EX400L

BAIC Group-ARCFOX-7

Key Insights from the Top 3 NEPV Makers

Future Chinese NEV Market Plan of the Mainstream PV Makers

Volkswagen Group-Volkswagen e-Golf

Volkswagen Group-Future NEV Market Plan Highlights

Hyundai Group-Hyundai FE Fuel Cell

Hyundai Group-Future NEV Market Plan Highlights

General Motors Group-Buick Velite 5

General Motors Group-Future NEV Market Plan Highlights

Key Insights from the Top 3 Mainstream PV Makers

Key Emerging NEV Makers in China

ICONIQ Motors-ICONIQ Seven

Hybrid Kinetic Group-K750

YUDO-YUDO ð3

Lynk & Co-Lynk & Co 01

Zhiche Auto-Singulato iS6

Taihangauto-Taihangauto A1

Key Insights from Emerging NEV Makers

Growth Opportunities and Key Success Factors

Growth Opportunity 1-NEV as a Service

Growth Opportunity 2-Relaxation of the JV Policy

Growth Opportunity 3-Alternatives for Car Ownership

Strategic Imperatives for Success and Growth

The Last Word

The Last Word-3 Big Predictions

Appendix

Table of Acronyms Used

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