Kraft Heinz, the maker of Velveeta, Mac and Cheese, and
Heinz Ketchup, approached Unilever, the company behind Ben &
Jerry's, Hellman's mayonnaise, and Dove, with a $143 billion
offer on Friday that was rejected the same day. Just two days
after the offer, Kraft Heinz called off its plans.
Shares of Kraft
were down over 3% on Tuesday morning.

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In other news, Mondelez, which split with Kraft in 2012, is
introducing a new line of healthy crackers and snack bars called
"Vea." Tim Cofer, Mondelez's chief growth officer, said the
company considered making an acquisition but ultimately decided
to develop the new food line itself,
Bloomberg reports.