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Dressed in a black puffer coat with her blonde locks flowing underneath an XO snapback hat, we were immediately drawn to McKenzie Raley's effortlessly cool style. But beyond having impeccable fashion sense, this art director is chock full of unconventional skin care methods.

Raley exfoliates her lips by using warm water and a wash cloth, then she hydrates them with one of our favorite international beauty finds, Lucas' Papaw Ointment. When we asked her about face wash she said, "I just use water. I have really sensitive skin so I just do a once-a-roo with water and call it good."

As far as moisturizer, Raley swears by emu oil. "It's amazing," she said. "It's really intense and is often used on burn victims. It's multi-purpose and awesome for winter as a moisturizer." We're adding that to the top of our shopping lists.