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Standard Chartered»s research shows that the mass affluent in emerging markets are confident about economic growth, highly optimistic about their personal prosperity, and have clear aspirations for spending their newly created wealth.

In Malaysia, the mass affluent is a sizable and growing segment projected to grow by 15% annually between 2014 and 2018, according to a report by MILSTE Group Limited.

Danny Chang, Head of Managed Investments and Products Management, Standard Chartered Bank Malaysia, said, "When it comes to investing, people tend to adopt a herd mentality – buying when everyone else is and when the market is at its highest. The Systematic Investment Technique removes investors’ emotions from decision-making, allowing them to invest with confidence and discipline."

Investment Suite offers a wide range of high quality global and local funds to suit different risk profiles. To help investors lower their break even cost, Standard Chartered will pay a fixed cash reward of up to 4% of the total investment amount.

"Standard Chartered Malaysia is constantly innovating wealth management solutions in order to bring incremental value to our customers," said Veturi. "Backed by 140 years of experience in Malaysia and a global research team from 13 countries, we deliver customised advisory services to help customers achieve their wealth aspirations."