If you’re participating in #heweb12 either in person, or via twitter, the web (Link!), instagram, etc., you already know that people are using a variety of devices — laptops, tablets, smartphones, game consoles, and TVs — to connect to the Internet.

With so many ways to connect, we need to rethink the ways we use the web to communicate by prepping existing content to meet these divergent platforms.

While most colleges are only showing 10-15 percent traffic from mobile, 55percent of Facebook’s active base accesses content via mobile.

Google reports that 90 percent of people start on a mobile device & switch to another.

Many highered mobile strategies centered around mobile specific sites. But, these solutions don’t scale, and therefore can’t keep up with newer technologies & the way we use them.

Your visitors’ mobile devices all have browsers – and they’ll use it before (or instead of) your mobile app. They’re getting links to websites from email and apps (like hootsuite) they access on their mobile phones — so it makes sense that your webcontent be easilty available to anyone using any platform.

Making the case

Planning and Testing

Planning is the number one way to guarantee you wind up w. a high performance good looking site. Don’t forget the “mobile breakpoint” — this is the significant shift that comes in using a site on a laptop/desktop/table to using it on a smartphone.

Two options are:

Planning full wireframes for each breakpoint

its very thorough and can be a great solution for a retrofit because it provides the most details, but it’s very long process.

Responsive prototypes

You’ll need someone w. front end skills but allows you to get specific about repositioning.

Naturally, you’ll also need to Test, Test, Test. Good performance is key for RWD, so designers and programmers need to figure out how to present a compelling site that can handle a smart phone, tablet, laptop on a variety of networks. Average page weight is 1MB (!!!) with 80 percent of that coming from images — so, guess what element needs to be rethought ASAP?

It’s also worth investing in a ‘mobile lab’ which can be had for under $500 with an iPod touch, Samsung Fascinate and HTC thunderbolt.

MOAR Info

Looking to dive in to more resources and tips? Find the presentation online later today at