LOS ANGELES: Uniqlo Pop-Ups

Uniqlo hits Southern California, rolling out pop-up shops through the summer in anticipation of four Los Angeles and Orange County flagships debuting this fall. The first pop-up opened on July 3 at South Coast Plaza in Costa Mesa, while today sees the unveiling of the Santa Monica Place location. The Los Angeles Beverly Center pop-up location opens next week on July 31. These three Southern California locations are a first for the Japanese retailer, who has made a name for itself with its affordable basics, inexpensive cashmere and cold weather layering pieces. The pop-ups will carry a selection of its AIRism warm weather layering line, Supima cotton, denim and basics suited for the Los Angeles sun.

Aiding in the brand introduction is Uniqlo’s LA microsite, featuring unique video content from Los Angeles tastemakers, the story behind the brand and its technical fabrics, and up-to-date information on Southern California events and promotions. Uniqlo has created the hashtag #uniqlola across social media platforms such as Instagram and Twitter, encouraging engagement with the brand through contests and featuring user generated content on the microsite.