Program Description

MS Public Relations and Advertising is a two year (four semesters) program which is equivalent to M. Phil or 18 years of education. It aims to train students to become highly qualified professionals with the skills needed to work in advertising and public relations agencies, businesses and both public or private institutions.

The focus is on creative and strategic thinking, planning, executing campaigns, professional writing, ethical practices and innovative use of both mainstream and new media.

Admission Requirement

Admission requirement to enroll for the M.S program is:

B.A Hons / M.A Mass Communication from a recognized university – with a minimum CGPA of 2.5

Written / aptitude test

Interview

UGAT (University Graduate Assessment Test)* or GAT NTS

UGAT (University Graduate Assessment Test) will be conducted by School of Media and Mass Communication, BNU. Admission to MS Public Relations and Advertising program will be given on provisional basis until the student clears UGAT. Those students who fail to clear UGAT during their academic stay at BNU will not be able to complete the degree program. Applicants who have already passed GAT (offered by National Testing Service) will not be required to appear for UGAT.

Courses (For Project Students)

Semester I

Sr. no.

Course Code

Course Title

Credit Hrs.

1.

MMS-709

Advertising (Advanced)

3

2.

MMS-710

Public Relations (Advanced)

3

3.

MMS-729

Theory and Practice of Marketing

3

4.

MMS-716

Research Methodology

3

Total

12

Semester II

Sr. no.

Course Code

Course Title

Credit Hrs.

1.

MMS-700

Integrated Marketing Communication

3

2.

MMS-740

T.V and Radio Commercials

3

3.

MMS-739

Seminar

3

4.

MMS-737

Digital Marketing (Optional)

3

Total

12

Semester III & 4

Sr. no.

Course Code

Course Title

Credit Hrs.

1.

MMS-728

Final Project

6

Total

6

Optional Courses*

Sr.no.

Course Title

Credit Hrs.

1.

Visual Communication Design

3

2.

Account Management

3

3.

Copy Writing

3

4.

Government and Corporate Public Relations

3

5.

Digital Marketing

3

6.

Market Research

3

7.

Media Planning & Buying

3

*Total credit hours for Project Students: 30.

Courses (For Thesis Students)

Semester I

Sr.no.

Course Code

Course Title

Credit Hrs.

1.

MMS-709

Advertising (Advanced)

3

2.

MMS-710

Public Relations (Advanced)

3

3.

MMS-729

Theory and Practice of Marketing

3

4.

MMS-716

Research Methodology

3

Total

12

Semester II

Sr.no.

Course Code

Course Title

Credit Hrs.

1.

MMS-700

Integrated Marketing Communication

3

2.

MMS-740

T.V and Radio Commercials

3

3.

MMS-739

Seminar

3

4.

MMS-737

Digital Marketing (Optional)

3

Total

12

Semester III & 4

Sr.no.

Course Code

Course Title

Credit Hrs.

1.

MMS-801

Advanced Research Methodology ( For Thesis Students Only)

3

2.

MMS-770

Thesis

6

Total

9

Optional Courses*

Sr.no.

Course Title

Credit Hrs.

1.

Visual Communication Design

3

2.

Account Management

3

3.

Copy Writing

3

4.

Government and Corporate Public Relations

3

5.

Digital Marketing

3

6.

Market Research

3

7.

Media Planning & Buying

3

* Total credit hours for Thesis Students: 33.

Degree Requirement

Successful completion of a total of 30-33 credit hours in four semesters along with thesis/project