There are endless ways to drive quality traffic to your site, and – especially in the world of SEO – it can be hard to stay up to date on the impacts of algorithm changes. But every now and then, Google presents us with a cannot-pass-up opportunity to enhance site and brand visibility. Providing an opportunity to appear above all organic listings, the Google Quick Answer box is a win we recommend every brand go for ― especially if you can include a link to your site within the displayed answer.

What Are Google Quick Answers?

Google Quick Answers are featured at the top of the Google SERP

They are deployed in an attempt to quickly and directly answer a searcher’s question

The featured answer is typically short

Google Quick Answers are primarily comprised of text

They are designed to provide information to users without the need to click off the search results

There are three types of Google Quick Answers: paragraphs, lists, tables

Some answers are the result of exclusive data partnerships Google has created

Quick Answers sometimes provide limited information about the source of the answer

Why Do You Want Your Brand to Appear in Google Quick Answers?

Google Quick Answers appear above all other organic results ― in position ZERO. This means they are drawing eyeballs and clicks away from other first-page organic results. At the same time, the brand providing the answer is being featured as the expert on the topic addressed.

What Are the Best Practices to Drive Traffic to Your Site from a Google Quick Answers Box?

Focus on providing answers that are not common knowledge facts, so citations are required. Beyond that, your goal is to have Google truncate your answer leading searchers to click for the rest of your content. Google typically shows lists of up to eight and truncates tables after three columns.

What Types of Domains Does Google Pull from for Their Quick Answers?

Google always pulls Quick Answers from HTTPS domains on the first page of search results. The more authoritative the page, the more likely it will be selected, so link quality and quantity matters. But remember, proper answer structure and content is more important than rank. Google Quick Answers can be your method for leap frogging the competition that is currently above you.

As always, when it comes to SEO, remember that quality content is essential. Publish posts that include answers relevant to your audience to ensure you attract the right people. And of course, nothing is guaranteed in SEO. But attempting to get your content into Google Quick Answers is almost always worth a shot ― at a minimum, you’ll be providing a great resource to your site visitors. If all goes well, you’ll position your brand as an expert while growing your audience base.