One minute after 11:59 on the 10th would roll over to the next day, making it the 11th. Midnight on the 10th, to me, means one minute after midnight on the 9th. But then again, I've been known to show up for midnight mass on the wrong day because of that.

Thanks, guys. One more thing... If you said the offer will end on Feb 10 midnight, does that mean one minute before 12:01 am of Feb 10 or one minute before 12:01 am of Feb 11?

Michael, for the sake of your sanity and your customers, you could eliminate all this confusion by saying your offer ends at 12:01 am, Feb 11th - this is clear and unambiguous, and people are much less likely to be confused by this.

I avoid that problem using military time.
00:00 midnight
12:00 noon
Meharis

The problem with this is a lot of people from the US aren't familiar with the 24 hour clock. I remember reading on another forum a guy complaining that a job offer reading "Work hours: 0900-2000" was misleading because people would think it meant 2pm

Now a really confusing thing I've seen is times reading "2500", which meant 1am. This was done to apparently stop people thinking it meant 1pm the next day. Most odd.

Since you're probably not going to be up at midnight to pull the offer anyway, how about saying the offer expires at 6:00 pm EST on Feb 10, 2011?

Yes, you could setup a script to swap out the sales page at whatever you determine to be midnight or something, but most people aren't going to be sitting there counting down like it's New Year's Eve or something.

I venture to say that most of the "expires at midnight" stuff is crap anyway - it's just a fake push to get you to buy - just like the "Only 200 will be sold - EVER!" claims when you've seen the ClickBank stats say otherwise.

Just be clear about it.

Just be HONEST about it.

If you say it's gonna come down at 1:23 pm today, YANK it at 1:23 pm - you'll build a lot better reputation that way.

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