For the first time in Brazil, EH! Filmes, a movie production company from Rio de Janeiro, focused all of their resources towards the Internet to launch its new film. Como Esquecer (How to Forget) was directed by Malu de Martino and is based on a book with the same title written by Myriam Campello. The marketing strategy consisted of the creation of a blog for the movie, instead of the traditional website, in order to establish a dialogue with the film’s future audience. Through the blog, one can have access to exclusive interviews with the actors and the director, behind the scenes footage, and clips that are part of the film’s soundtrack. The result of all this has been significant buzz around a movie that hasn’t even opened yet.

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