National Payroll Week (NPW) is a national awareness campaign held
annually during the week of Labor Day, hosted by the American Payroll
Association (APA) in the United States, the Chartered Institute of
Payroll Professionals (CIPP) in the UK and the Canadian Payroll
Association in Canada. The campaign has two aspects, first as a
national awareness campaign to recognize the efforts of professionals
in the payroll industry. It is also an educational campaign designed
to help workers learn more about their paychecks, the payroll
withholding system, and payroll-related benefits.
The campaign is also known[citation needed] for its highly
visible[citation needed] “Getting Paid In America” online survey.
The survey is available yearly from early May through the end of
National Payroll Week, and one participant is chosen to win a grand
prize of a free paycheck and trip to Las Vegas. The survey is meant to
help the APA evaluate current payroll methods and also to identify
trends within the payroll industry. Results from the survey have been
quoted in numerous locations including
USA TodayUSA Today and the New York
Times.[citation needed]

Awareness[edit]
The NPW slogan, AMERICA WORKS BECAUSE WE’RE WORKING FOR AMERICA
illustrates the importance of the payroll withholding system to the
American way of life. The week celebrates the unique partnership among
America's workers, companies, the payroll professionals who pay us,
and critical government programs their contributions support such as
social security, Medicare, fair labor standards, and child support.
Through the payroll withholding system, payroll professionals
contribute, collect, report and deposit approximately $1.7 trillion,
or 64.2%, of the annual revenue of the U.S. Treasury.
To build awareness of the important role payroll professionals play in
America’s economy, the
American Payroll Association employs a number
of methods including extensive media and advertising campaigns. Media
pushes have resulted in highly visible[citation needed] placements for
the campaign, including stories in the Associated Press, on the CBS
Early Show, and many other outlets. The annual advertising campaign
promotes NPW in leading publications, websites and TV stations before
and during National Payroll Week.
Government recognition[edit]
In 2007, Shirley Fanning-Lasseter, mayor of Duluth, Georgia,
proclaimed September 3 to 7 as “National Payroll Week” in the City
of Duluth.[1]
In 2003, Elvy Robichaud, then the Health and Wellness Minister and
Minister Responsible for the Office of Human Resources for the
province of New Brunswick, Canada, issued a press release to announce
"his support and recognition" of National Payroll Week.[2]
Media recognition[edit]
In 1999, the
Dayton Daily NewsDayton Daily News published an article on National
Payroll Week.[3] In 2007, Jet published an article.[4]
Educational campaign[edit]
APA’s 152 chapters [5] and its members head out into their local
communities to teach workers and teens all about their paychecks and
payroll-related benefits during National Payroll Week. The educational
efforts focus on helping employees better manage their paychecks to
put more money in their pockets each payday.
Money Matters National Education Day is a national volunteer effort by
APA members to teach teens new to the workforce or about to enter the
workforce all about their paychecks.[6]
See also[edit]
American Payroll Association
The Chartered Institute of Payroll Professionals
NPW16
References[edit]