In my opinion, it is the perfect logo for the company. Everything you need to know about Electus and its future success is represented in the design of that logo.Accompanying the logo (on the IAC website - Electus.com is... still to come) is a new description of the company. (Could we be getting close to launch?): "Led by founder Ben Silverman, Electusis a next generation studio
enabling premium content creators to engage with advertising and
technology partners at the inception of the creative process and
partner on the finished product across a global and multi-platform
distribution model.

"Electus is defining an innovative advertising
component, which will challenge the traditional entertainment silos,
allowing content creators and branding partners to develop premium
programs and reach audiences like never before. The content will be
distributed globally through the Electus international distribution arm
as well as across a multitude of analog and digital platforms."

Because nothing says "Next Generation" like a logo with A HORSE AND BUGGY ON IT!

About Jill Kennedy

Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate interference.

About Medea

Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.

She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.