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Our Audience

Whatever their paths to adoption—domestic or international, infant or older child—the readers of Adoptive Families share common experiences and values that make them a uniquely engaged community. They are strong, both in engagement and in numbers:

Circulation: 125,000 readers per issue

Frequency: Monthly (12 digital issues per year)

Distribution: Each digital issue is shared by 10,000 active members plus our network of adoption and infertility professionals

AdoptiveFamilies.com: 150,000 pageviews per month

AdoptiveFamiliesCircle.Com: 165,000 pageviews per month

Since the relaunch of AdoptiveFamiies.com in 2014, our audience has embarked on rapid, sustained growth:

More than 60,000 people now subscribe to our weekly e-newsletter

45,000 people now follow us on Facebook, where we reach as many as 150,000 people a week.

Pageviews have increased 60% to 175,000 per month

Site user have ballooned 45% to 78,000 users per month

Organic search traffic has risen 250% to reach more new users than ever

As many as 1,400 readers register for each of our free monthly webinars