"The idea is to reach out to people from other areas, and try and get somebody who has the talent, drive and motivation, and the love for food to come in and takeover," said Kelaher.

The wedding, catering and comfort food store is the latest business to put itself up for grabs by way of a contest.

In March, the owner of an inn in Maine announced she was holding an essay contest for her beloved business.

For $75, a 100-word essay and a cupcake recipe someone will take over Kelaher's kitchen.

Her marketing team said this turn-key business opportunity is more than just a sweet gesture.

"It really is an act of altruism to give a dream opportunity to someone," said Damaris Drummond, of Dreambroker Industries.

Perks of being the next owner include 80 hours of training with Kehaler, the first two months' rent and utilities, as well as vendor costs.

The owner said her Mad River Valley customers have some expectations when they come to her bakery, like that there's always key lime pie, so she will spend time with the next owner before handing over full ownership.

"I don't want to see the business close. I don't believe it's beneficial for our local economy to have an empty store front," Kelaher said.

Kelaher is moving out of state this summer. Contest submissions will be welcomed through May 17.

All of the funds collected will go toward supporting the new person in business.