Off page SEO tips

Get a Google+ profile, and use it to share new content from your website. Even if you’re not active on G+, this will boost your searchability

Get others to link to your site, and recommend you. This too, will give you a better credibility and more visitors.

Make it sharable! We live in a social media controlled web and the more exposure, the better. Make a plug-in with share buttons on each page. See example of such below in my blogpost.

Google Instant! By typing in a word on Google (as you normally would) Google Instant will show you in grey, the word that normally follows. That way you know which word you should include on your page. Playing around with search terms on Google can give you an idea of, what your search terms should be.

Last but not least

Remember to use your links well, and share links with relevant business partners. Reference is one of many keys. This is not absolute knowledge about SEO but merely my notes from a one hour event. I hope it gave you an idea of what SEO is.