Advertisers and brands are using hashtags more often than traditional approaches and tools and with very good results. But there are rules to follow, to ensure that the target audience responds accordingly.

You can maximize your information sharing capabilities on Twitter by posting links with your tweets. Each post can only accommodate up to 140 characters, so it’s important that you know how to use URL shorteners and make more space for your…

After the announcement of #Windows10 a little while back, many technology fans across social media were pretty excited. However, after a public conference that Microsoft held yesterday, that hype was mixed up.

You don't need a marketing budget to promote your business on Twitter. You can add dozens of new customers in just a matter of days without having to spend so much on advertising, of course, through the right approaches.

by George Rex Young & Rubicam (@YoungRubicam), one of the oldest running businesses in the United States, is turning 90 years old on May 25, 2013. To celebrate its longevity in the industry, it has created the hashtag #advertisingis, inviting social…

A trend on Twitter refers to a hashtag-driven topic that is immediately popular at a particular time. Trends are often created to promote a cause, an event or simply to build a massive online discussion about a subject.