Improving your Social Engagement

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Simply, it means using content to attract people to the point where they are sharing it, commenting on it or liking it (the involvement part).

It’s starting conversations.

It’s using content to engage with your audience, to start a discourse.

Why is this important?

Because this is a huge component of that consideration part of the funnel (I know, not this funnel again).

Let’s refresh. Awareness, consideration and conversion.

Firstly, audiences need to know who you are (awareness), they then need to consider your brand or services/products (engage, start a discourse, learn more, develop trust) and lastly, convert.

Winner winner chicken dinner.

But to get there, you need to build this trust and harness this consideration part of the funnel.

This is why engagement is important, and Facebook, is the perfect platform for it.

Facebook allows brands and businesses to nurture engagement through organic posts and ads.

Nurturing engagement organically allows you to increase your page followers, which is great, but is it actually affecting your business?

Probably not.

Engagement ads however, allow for further reach with shares and friends comments, they allow brands to trial different creatives to see what is most relatable in market, but most importantly, they allow audiences and brands to conversate.

Discourse allows trust to be laid, once an audience member trusts a brand, they will most likely purchase from that brand.

Here’s how.

#1 Trial and Error

Collate assets, materials and focuses, and create different combinations.

Throw them out in market, sit back and wait.

Once the data starts rolling in, decipher which ones are gaining more engagement, then, utilise the components from those best performing, re-create more combinations.

Keep testing. In the end, you will have a clear indication of what your audience wants to see and hear.

#2 Think Like a Peacock

You know how male peacocks spread their gorgeous feathers to attract and spark interest?

Peacock the crap out of your ads.

Use video, use carousels and slideshows. Get creative and get funky.

Facebook is a platform that is saturated with dynamic content, you have to compete and to compete, you have to be creative.

#3 Start the Conversations

We have made it clear how engagement ads are brilliant for engaging and that engaging si all about conversations between brand and audience.

How does one start a conversation? Usually, by asking a question.

Ask your audience questions. If you are an icecream parlour, upload incredible videos of your ice cream and pose the question, ‘What is your favourite flavour?’

Trust us, you will get the answers.

Developing trust with your audience is integral in getting them to convert later on down the funnel. Conversations and discourse are imperative in building trust.