Campaigns – Brand Communicatorhttp://brandcom.ng
Linking the futureThu, 21 Mar 2019 16:54:22 +0000en-UShourly1https://wordpress.org/?v=5.0.3http://brandcom.ng/wp-content/uploads/2016/08/cropped-favicon-16x16-32x32.pngCampaigns – Brand Communicatorhttp://brandcom.ng
3232157390010Globacom: Rekindling The ‘Can Do’ Spirit Of Nigerians In New Global Adhttp://brandcom.ng/2019/03/globacom-rekindling-the-can-do-spirit-of-nigerians-in-new-global-ad/
http://brandcom.ng/2019/03/globacom-rekindling-the-can-do-spirit-of-nigerians-in-new-global-ad/#respondTue, 05 Mar 2019 16:58:47 +0000http://brandcom.ng/?p=8306By Azeez Disu Nigerians are known for their doggedness, strive, and never say die spirit across all facet of life. For this reason, some are making the difference on the global scene, becoming unstoppable, unbeatable and champions in their fields. The unrelenting spirit is inspiring Nigerian brands to expand their frontiers into other markets and […]

Nigerians are known for their
doggedness, strive, and never say die spirit across all facet of life. For this
reason, some are making the difference on the global scene, becoming
unstoppable, unbeatable and champions in their fields.

The unrelenting spirit is
inspiring Nigerian brands to expand their frontiers into other markets and
ultimately aim to capture the world. Interestingly, telecommunications giant,
Globacom is already going global and its new communication direction. Also, its
new global brand ambassador endorsement is taking the brand to a new height.

Reinforcing the spirit of dedication and success of
Nigerians, Globacom unveiled to the world in Lagos, Nigeria recently,
Nigerian-born heavyweight world boxing champion, Anthony Joshua (nicknamed
‘AJ’) as its global brand Ambassador.

Excitingly, Television Commercial (TVC) that featured
the new brand ambassador since its launch has gone viral. This is because the
advert resonated with Nigerians both at home and aboard.

New Communication Direction

Before a detail look at the TVC,
Bisi Koleoso, Deputy Chief Operating Officer, Technical, Globacom Limited,
said the company’s new communication direction will help drive the future and
ultimately help its subscribers to dream big, rule their world and glow in
pride.

He stated that this will be possible due to the
company’s superior network that offers high quality voice and data, and its
continuous strive to provide the best value for money especially in terms of
voice and data offerings for its subscribers.

“It is a new dawn in communication. You will recall
that since we started operation in the year 2003, we have been supporting the
music, comedy and movie industries in Nigeria, and other African countries.
Many of the musicians, comedians, actors and actresses have at one time or the
other been chosen as Glo ambassadors, thus projecting the continent a
refreshing light through thought-provoking and inspiring African movies and
music.

“Today, I am pleased to inform you that we have taken
this launch higher with the unveiling of Anthony Joshua, a global icon and all
the student champion many times over.

Similarly, speaking on the new campaign, Sanjib Roy, Group
Chief Technical Officer, Globacom, said
that Glo is keen in driving the future, while imploring Nigerians and all its
subscribers across the West African sub-region to join in driving the future
with the company.

Similarly, speaking on the new campaign, Sanjib Roy, Group Chief Technical Officer, Globacom, said that Glo is keen in driving the future, while imploring Nigerians and all its subscribers across the West African sub-region to join in driving the future with the company.

Glo executives and other guests at the presentation of Globacom’s new communication direction and unveiling of Anthony Joshua as Brand Ambassador

Connecting With The Nigerian Root With New TVC

The advert entitled, “It’s in our blood” resonates
with Nigerians, showcasing the tenacity and fighting spirit that the people
are known for all over the world with the ‘son of the soil’ Joshua portraying
the message.

Glo is known for promoting local content and the
endorsement of the brand by AJ as he is fondly called further reinforces the
company’s commitment to promoting what is Nigeria and Nigerian.

AJ is loved by Nigerians and in the ad, the
boxing icon endorsed Globacom as a brand that personifies the values he holds
dear, such as tenacity, unequalled reach and speed.

He explained that to be a world
champion it takes tenacity, pains, trainings, handwork and determination to
win. He added that the spirit are in Nigerians “because we don’t stay down, we
get up and fight.”

He therefore endorsed Globacom
network as a true and reliable partner that has the same reach and speed with
him and aligns with his goals and aspirations “I believe in Glo,” he said.

He further stated “We have the
same tenacity and Nigerian fighting spirit that makes us game changers, you
have to dig deep to be a world champion and we Nigerians we know all about that.”

The TVC also showed Joshua
knocking down his opponents with upper cut and powerful punches while he ends
the TVC by saying “Glo I hail ooh” with a “Wakanda” salute.

In essence, Glo has not only
sold itself to consumers and the world, it has equally inspired more Nigerians
to work hard, dream big, strategize, restrategize, be outstanding, never give
up, and win in their chosen careers.

Aside that many amateur boxers
will be inspired and would aspire to be like Joshua someday. In addition, the
advert also inspires many young people to work tirelessly to be a world
champion in any field they operate.

Meanwhile, consumers online and
offline have applauded the advert as something great. Bisi Ogunwole said, “I
watched the advert during Manchester City VS Arsenal. The advert makes sense”
while Emeka Ugochukwu stated “Well done! Will always respect Glo because they
saved Nigerians from price gouging when GSM first arrived.”

Similarly, Aderemi Buraimoh said,
“Whaooo something to be proud of being a Nigerian, AJ God bless you for being a
good ambassador, others emulate.” And Toyin Adejumo stated “I like the way Glo
promotes local content. Proud to be a Nigerian.” while John Brown said “This is
good, let’s promote our own. Indeed charity begins at home, it will continue to
get better and better, na God get power ohhh.”

Joshua holds four major world championship belts,
namely International Boxing Federation (IBF) title, World Boxing Association
(WBA) title, World Boxing Organisation (WBO) title, and International Boxing
Organisation (IBO) title which he won between 2016 and 2018.

Joshua with full name ‘Anthony
Oluwafemi Olaseni Joshua’ was born on 15 October 1989 in Watford,
Hertfordshire,and he is the son of Yeta and Robert Joshua. His mother is a Nigerian,
while his father is British with Irish and Nigerian ancestry. Joshua’s specific
Nigerian background can be traced back to the Yoruba people. He made his
professional boxing debuts in 2013.

He spent some of his early years in Nigeria as a
boarding school student at Mayflower School, Ikenne, Ogun State before
returning to the UK to continue his education.

Glo’s New Offerings

At the unveiling of the Glo’s global ambassador, new
products were also showcased and they
include Glo Drive, Glo Health, Glo Entertainment Portal, Glo Mobile
Money, Glo Call Connect Service, World Connect and Glo Titi, the Artificial
Intelligence platform.

Koleoso said as the innovation leader in
Nigeria’s telecom space, Globacom is committed to ensuring that Nigerians are
not left behind in the march to a digitalised world. “We have invested
massively in new technologies to introduce these products which we believe will
redefine business, social and personal pursuits,” he disclosed.
\lsd

]]>http://brandcom.ng/2019/03/globacom-rekindling-the-can-do-spirit-of-nigerians-in-new-global-ad/feed/08306Land Rover Takes An Urban Detour In Newest Marketing Campaignhttp://brandcom.ng/2019/02/land-rover-takes-an-urban-detour-in-newest-marketing-campaign/
http://brandcom.ng/2019/02/land-rover-takes-an-urban-detour-in-newest-marketing-campaign/#respondTue, 19 Feb 2019 10:44:34 +0000http://brandcom.ng/?p=8186For its newest round of marketing, Land Rover is coming down from the mountain and into the city. The luxury auto brand—synonymous with outdoorsy ads for its lineup of SUVs—is taking a more urban approach for the U.S. launch of its redesigned Range Rover Evoque. The vehicle, the smallest one in Land Rover’s fleet, is […]

For its newest round of marketing, Land Rover is coming down
from the mountain and into the city.

The luxury auto brand—synonymous with outdoorsy ads for its
lineup of SUVs—is taking a more urban approach for the U.S. launch of its
redesigned Range Rover Evoque. The vehicle, the smallest one in Land Rover’s
fleet, is part of the highly competitive compact utility vehicle segment. As
sedans and compact cars continue to fall out of favor with consumers,
high-riding smaller SUVs have emerged as a huge priority for automakers. Land
Rover has sold more than 772,000 Evoques globally since the first-generation
model debuted in 2011, according to Automotive News.

For the redesigned 2020 model, which hits dealers soon, Land
Rover is making a concerted effort to lure female and urban buyers. Roughly 70
percent of the buyers of the first-generation Evoque were women, many of them
under the age of 35, said Kim McCullough, VP of marketing for Jaguar Land Rover
North America, in an interview last week at the Chicago Auto Show.

The 2020 model, which has a starting price of $43,645, is
“a really important product for us to bring a different type of buyer into
the brand overall,” McCullough said.

The U.S. national campaign, called “Live for the City,”
is expected to debut on April 1 with ads by the brand’s global agency, Spark44.
Ad buys target female-friendly networks like Bravo, E! and HGTV. Land Rover
will also pepper 10 key urban markets with videos tailored to local tastes
produced by Cool Hunting, an online publication.

Marketing also includes a partnership with The Wing, a
network of work spaces designed for women in New York, San Francisco and other
cities. Plans include using Land Rover vehicles in conjunction with The Wing’s
“Camp No Man’s Land,” which involves nature excursions with
activities such as a “bro-less beer pong tourney,” according to a
trip agenda from last year posted on its website.

]]>http://brandcom.ng/2019/02/land-rover-takes-an-urban-detour-in-newest-marketing-campaign/feed/08186MultiChoice Delights DStv, GOtv Subscribers With Step Up Campaignhttp://brandcom.ng/2019/01/multichoice-delights-dstv-gotv-subscribers-with-step-up-campaign/
http://brandcom.ng/2019/01/multichoice-delights-dstv-gotv-subscribers-with-step-up-campaign/#respondMon, 14 Jan 2019 10:38:52 +0000http://brandcom.ng/?p=7816Leading video entertainment company, MultiChoice Nigeria, has kicked of the new year for DStv and GOtv customers with a brand-new offer tagged ‘Step Up’. From Tuesday, 15 January till Monday, 15 April, 2019 the Step-Up campaign offer will give all active and disconnected DStv Compact, Family and Access customers the opportunity to pay for an […]

Leading video entertainment company, MultiChoice Nigeria, has
kicked of the new year for DStv and GOtv customers with a brand-new offer
tagged ‘Step Up’.

From Tuesday, 15 January till Monday, 15 April, 2019 the
Step-Up campaign offer will give all active and disconnected DStv Compact,
Family and Access customers the opportunity to pay for an upgrade package and
get a boost to view programming on an even higher package within 48 hours.

DStv customers on the Access package can pay N4,000 for
Family package and then get a boost to view programmes on the Compact package,
while customers on the Family package can pay N6,800 for Compact package and
instead view Compact Plus package programming. Likewise, Compact customers can
also pay N10,650 for Compact Plus package and in turn get Premium package
programming.

Customers on the GOtv platform are also not left out of this
offer. GOtv Plus, Value and Lite customers will get upgraded to GOtv Max when
they pay a reduced fee of N2,500 while GOtv ‘tops up’ with N700. Active and
disconnected GOtv Max customers can also take advantage of this limited time
offer to renew their subscription for N2,500. This campaign will give GOtv
customers on Plus, Value and Lite an opportunity to experience the exciting
premium content available on GOtv Max including La Liga, Serie A, FA Cup, BET,
Fox Entertainment, StarLife, ROK 2 and CBS Reality and more.

According to Martin Mabutho, Chief Customer Officer,
MultiChoice Nigeria, the offer reiterates the company’s commitment to give more
value for money to loyal customers as they will enjoy content on a higher
package than what they paid for while encouraging them to remain active to enjoy
quality entertainment lined up for the year.

“We are pleased to
launch this first-of-its-kind offer that will give our customers the
opportunity to experience the exciting programming available across higher
packages at the price of a lower package. With this offer, we are giving a
boost and topping up on what our customers pay for to enjoy more on our DStv
and GOtv platforms. It’s our desire to make great content more accessible and
we encourage our customers to take advantage of this special offer, ” he said.

Mabutho added that the offer will enable more Nigerians to
stay connected and keep up to date with the latest news, sports, local content
and general entertainment this first quarter.

Some of the exciting programming to look forward to starting
from January includes matches of the 2018/19 Emirates FA Cup. This boosts
MultiChoice’s major football title acquisitions, which include the Premier
League, Serie A, La Liga and Champions League.

There is also UFC, the world’s premier mixed martial arts
(MMA) organisation. With over 40 live events a year and 100 hours of magazine
programming, DStv and GOtv fans will see the world’s best mixed martial artists
regularly appearing on their screens starting Monday, 28 January. For local
content, there are the critically
acclaimed telenovela, Ajoche, and hilarious comedy series, Flatmates, which
will debut on GOtv this month on Africa Magic.

The Step-Up offer is open to both active and disconnected
DStv Access, Family and Compact customers while subscribers on GOtv Lite,
Value, Plus and Max are also eligible for participation.

]]>http://brandcom.ng/2019/01/multichoice-delights-dstv-gotv-subscribers-with-step-up-campaign/feed/07816Maltina Unveils 1000 Smiles Campaign To The Worldhttp://brandcom.ng/2018/11/maltina-unveils-1000-smiles-campaign-world/
http://brandcom.ng/2018/11/maltina-unveils-1000-smiles-campaign-world/#respondThu, 22 Nov 2018 09:37:54 +0000http://brandcom.ng/?p=7434Nigeria’s number one family nourishing drink, Maltina has partnered with Noble Igwe to capture 1,000 genuine smiles all across Nigeria. The idea is premised on how a smile can change the world. The initiative tagged “1000 smiles with Noble, sees Noble Igwe, a publicist and media practitioner capture smiles of everyday Nigerians. A smile, is […]

A smile, is easy, free and is known to solve problems. In line with the brand’s essence to share happiness, Maltina through Noble Igwe , will be giving out MALTINA Cans to people all across Nigeria as he documents their smiles.

The 1000 smiles campaign will see both Maltina and Noble Igwe production team gathering content via taking photographs and recording of videos of people giving reasons to smile and stay happy. This campaign promises to be interesting, fun-filled and adventurous for all involved.

Maltina, the biggest and number one family nourishing malt drink specially made from natural ingredients to give the complete richness. Maltina is fortified with Vitamins and Calcium for healthy families which makes it remains the category leader with its innovations and message to share happiness.

]]>http://brandcom.ng/2018/11/maltina-unveils-1000-smiles-campaign-world/feed/07434MultiChoice Unveils #FestiveTogether Campaign Offerhttp://brandcom.ng/2018/11/multichoice-unveils-festivetogether-campaign-offer/
http://brandcom.ng/2018/11/multichoice-unveils-festivetogether-campaign-offer/#respondWed, 14 Nov 2018 16:10:06 +0000http://brandcom.ng/?p=7388Leading video entertainment company, MultiChoice Nigeria on Wednesday, 14 November unveiled a special campaign offer to treat customers on its DStv and GOtv platforms to a memorable festive season. The campaign tagged #FestiveTogether will see family and friends get together to celebrate the upcoming festive season with specially curated content on DStv and GOtv while […]

Leading video entertainment company, MultiChoice Nigeria on Wednesday, 14 November unveiled a special campaign offer to treat customers on its DStv and GOtv platforms to a memorable festive season.

The campaign tagged #FestiveTogether will see family and friends get together to celebrate the upcoming festive season with specially curated content on DStv and GOtv while also enjoying discounts on the Explora and HD decoders.

All new and existing customers can now purchase the Explora, dish kit with one-month Compact subscription for only N29,900, which was previously N52,100 while the HD decoder, dish kit with one-month Compact subscription will go for only N9,900 from a previous price of N11,900. On GOtv, customers can get GOtv Max package for only N3,200 and enjoy quality TV programming.

According to Chief Customer Officer, MultiChoice Nigeria, Martin Mabutho, ‘’ The festive season is a great time for family and friends to come together, and we are making those moments extra special with world class content on our platforms.” He said the upcoming festive season will be marked by exciting TV content that the whole family can enjoy.

“Our customers will enjoy their yearly festive traditions even more as they create new memories with a line-up of amazing content such as our special Nigerian Festivals pop-up channel which features some of the biggest music concerts and shows on the continent including The Experience, Calabar Carnival, Akwa Ibom Christmas Concert and One Lagos Fiesta. We also have the much-loved special kiddies’ channel, Animania which will be a perfect companion for DStv kids this season. Football lovers will still enjoy the matches of the best football leagues in the world; Premier League, UEFA Champions League, La Liga and Serie A LIVE and in glorious HD on SuperSport channels”, he said.

Other exciting content for customers to look forward to this festive season include: popular local content shows on Africa Magic such as Ajoche, Forbidden and My Siblings & I; international telenovelas on Telemundo and Star Life as well as other general entertainment programming.

Meanwhile, with the DStv Now app customers will enjoy their favourite series, movies and sport highlights all on the go on up to five devices with a single subscription. The app is available to all subscribers at no extra cost and available for download on the iOS App Store or the Google Play Store.

]]>http://brandcom.ng/2018/11/multichoice-unveils-festivetogether-campaign-offer/feed/07388Union Bank Re- ignites Nigerian Dream In TVChttp://brandcom.ng/2018/10/union-bank-re-ignites-nigerian-dream-tvc/
http://brandcom.ng/2018/10/union-bank-re-ignites-nigerian-dream-tvc/#respondWed, 03 Oct 2018 13:16:46 +0000http://brandcom.ng/?p=6807As Nigeria marks another milestone in its post-independence journey, one Bank has demonstrated its faith in the country and her people with the release of an indigenous television production that seeks to rekindle flames of hope in the hearts of the people. In a marked departure from the average bank advert which will typically focus […]

As Nigeria marks another milestone in its post-independence journey, one Bank has demonstrated its faith in the country and her people with the release of an indigenous television production that seeks to rekindle flames of hope in the hearts of the people.

In a marked departure from the average bank advert which will typically focus on marketing the institution’s products and services, Union Bank’s two-minute short film communicates strong themes of introspection, perseverance, healing and hope of a better future for Nigeria.

The production paints vivid scenarios of a society flawed with several problems. It then urges us not to become ‘Uncle Thomas’ a.k.a the ultimate pessimist. Instead, it encourages Nigerians to unite in a passionate purpose to fight against the factors that seek to divide.

Viewers can easily identify themselves in the plot of the commercial; from the aspiring photographer, to the taxi driver battling societal forces that threaten his fledgling business; from the single mother struggling to make ends meet for her young family, to the Youth Corper who stares into a future that is difficult to see.

The commercial shows the daily struggles and disappointments of the average Nigerian and firmly reiterates the Bank’s commitment to support the people in their bid to rise above the odds and live more successful, fulfilling lives.

An entirely indigenous production, the television commercial was co-ordinated by brand agency, Image & Time and Nigerian-owned Lighthouse Television and Filmworks; and was shot in various cities across Nigeria.

Union Bank’s nation-building stance is not out of character. As a financial institution with a rich heritage, the Bank has over the past 100 years, come to be recognised as a trusted partner, helping generations of Nigerian individuals, families and businesses achieve their goals.

]]>http://brandcom.ng/2018/10/union-bank-re-ignites-nigerian-dream-tvc/feed/06807Binomo Features Victor Moses In New TV Adhttp://brandcom.ng/2018/09/binomo-features-victor-moses-new-tv-ad/
http://brandcom.ng/2018/09/binomo-features-victor-moses-new-tv-ad/#respondTue, 11 Sep 2018 08:35:35 +0000http://brandcom.ng/?p=6499Chelsea FC star, Victor Moses, was recently featured in a new TV commercial released by Binomo, an online trading platform where users can earn profits on rises or falls in currency exchange rates and prices for shares or commodities. The 27-year-old Nigerian star who recently announced his retirement from the Super Eagles, became an integral […]

Chelsea FC star, Victor Moses, was recently featured in a new TV commercial released by Binomo, an online trading platform where users can earn profits on rises or falls in currency exchange rates and prices for shares or commodities.

The 27-year-old Nigerian star who recently announced his retirement from the Super Eagles, became an integral part of Binomo’s global marketing efforts after signing an exciting partnership deal with the company earlier in the year.

In the recently released TVC titled ‘Win Emotion. Win In Motion’, the skilful winger, an English Premier League and African Cup of Nations winner, and 2018 Nigerian Footballer of the Year, can be seen juggling the ball and sharing some life advice and wisdom nuggets, urging the viewer to “Live, Win and Earn Easy”.

Clearly, everyone should be inspired by Victor Moses’ success story on and off the pitch, and the time tested strategies adopted by elite footballers in training can surely be applied to winning in life.

]]>http://brandcom.ng/2018/09/binomo-features-victor-moses-new-tv-ad/feed/06499Neymar Tackles Diving Accusations In Gillette Ad, Admitting World Cup ‘Exaggeration’http://brandcom.ng/2018/08/neymar-tackles-diving-accusations-gillette-ad-admitting-world-cup-exaggeration/
http://brandcom.ng/2018/08/neymar-tackles-diving-accusations-gillette-ad-admitting-world-cup-exaggeration/#respondWed, 01 Aug 2018 11:40:30 +0000http://brandcom.ng/?p=6040Brazilian football star Neymar Jr has partnered with Gillette to confess to unsporting behavior at the World Cup. Neymar was criticised for his tendency to go down easy at the World Cup where he was recorded spending more than 14 minutes on the ground. He even sparked a viral craze where members of the public […]

Brazilian football star Neymar Jr has partnered with Gillette to confess to unsporting behavior at the World Cup.

Neymar was criticised for his tendency to go down easy at the World Cup where he was recorded spending more than 14 minutes on the ground. He even sparked a viral craze where members of the public rolled about on the floor.

The forward, the third most talked about athlete at the tournament took a deep dive into his motives and behaviour in a branded video from Gillette called ‘A New Man Every Day’. It was broadcast in his home country on TV and social media.

The ad is in Neymar’s native Portuguese, but the AP kindly translated the narration. Discussing his on-field antics, Neymar said: “You may think I exaggerate. And sometimes I do exaggerate. But the truth is I suffer on the pitch. You may think I fall too much, but the truth is I did not fall. I fell apart.”

Referring to his nation’s defeat at the hands of Belgium, he added: “That hurts more than any step on an operated ankle.

“You can keep casting stones. Or throw these stones away and help me stand. When I stand, all of Brazil stands with me.”

The work gained substantial media coverage in the press due to it being one of Neymar’s few reflections on the World Cup.

]]>http://brandcom.ng/2018/08/neymar-tackles-diving-accusations-gillette-ad-admitting-world-cup-exaggeration/feed/06040Turkish Airlines Embarks On Exclusive Sponsorship With CNN In Global Brand Campaignhttp://brandcom.ng/2018/07/turkish-airlines-embarks-exclusive-sponsorship-cnn-global-brand-campaign/
http://brandcom.ng/2018/07/turkish-airlines-embarks-exclusive-sponsorship-cnn-global-brand-campaign/#respondWed, 25 Jul 2018 09:13:42 +0000http://brandcom.ng/?p=5954Turkish Airlines, leading global player flying to more countries and international destinations than any other airline,has become the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder. The show is a digital campaign which will further raise awareness amongst business and leisure travellers on the different services and offerings of Turkish Airlines. […]

Turkish Airlines, leading global player flying to more countries and international destinations than any other airline,has become the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder.

The show is a digital campaign which will further raise awareness amongst business and leisure travellers on the different services and offerings of Turkish Airlines. Starting this week through a partnership with CNN International Commercial (CNNIC), the sponsorship of Quest’s World of Wonder sees Turkish Airlines billboards around every TV episode of the new immersive travel show. Each month the 30-minute show produced by CNN Vision follows the inimitable Richard Quest as he visits a different destination to dig deep into its DNA, exploring what drives a city and the people who live in it. The sponsorship also features a ground-breaking and stylish product placement that seamlessly integrates Turkish Airlines into the title sequence of each show, uniting CNN and Turkish Airlines in their shared passion for travel.

On digital, Turkish Airlines has exclusive advertising on a dedicated online destination within CNN Travel for the show and additional content about the cities that Quest explores. In addition, a Turkish Airlines brand campaign will run across various CNN TV and digital platforms later this year.“This partnership is a compelling combination of first-rate content, innovative creative solutions and clever use of CNN’s various TV and digital platforms,” said Rani Raad, President, CNN International Commercial. “Turkish Airlines has an impressive story to tell about its ever-expanding customer offering, and with this project we’re delighted to provide them the opportunity to share this story with the world through the various CNN channels. As CNN continues to set the standard for the industry we relish working with partners such as Turkish Airlines who are willing to experiment with new ideas and go beyond traditional advertising solutions.”

Turkish Airlines Chairman of the Board and the Executive Committee M. İlker Aycı added: “We have a strong long-standing relationship with CNN and we know the series would be in safe hands with a seasoned traveller such as Richard Quest. The series is a natural choice for us given the synergies in global appeal, reach and audience and with the upcoming opening of the Istanbul New Airport, more people than ever can travel with Turkish Airlines. We fly to 304 destinations worldwide and the 13 destination which Richard selected for this series provides a real cross section and mix of experiences. We hope viewers will enjoy the variety and take inspiration for widening their world.”

]]>http://brandcom.ng/2018/07/turkish-airlines-embarks-exclusive-sponsorship-cnn-global-brand-campaign/feed/05954A Critical Review Of Nigeria Air’s Identity Designhttp://brandcom.ng/2018/07/critical-review-nigeria-airs-identity-design/
http://brandcom.ng/2018/07/critical-review-nigeria-airs-identity-design/#respondTue, 24 Jul 2018 15:07:03 +0000http://brandcom.ng/?p=5938 An Appraisal of Nigeria Air’s Identity Design A testament to the value of a design and the messages it has the potential to carry can be found in no farther a period than a few months ago when the Nigeria Super Eagles’ jersey became an international sensation. The Nike design was voted the best […]

A testament to the value of a design and the messages it has the potential to carry can be found in no farther a period than a few months ago when the Nigeria Super Eagles’ jersey became an international sensation. The Nike design was voted the best at the recently concluded World Cup in Russia as it showcased the ‘youthful exuberance, pride and infectious palpable charisma’ of the new generation . Its vibrant colors has its inspiration from the traditional ‘Ankara’ and the design itself echoes the World Cup of ‘94. With this still fresh in the memories of Nigerians, Nigeria Air provided another platform to showcase this cultural wealth and exuberance to the world.

The national carrier is expected to travel over 80 countries across the globe and the design of its identity had the potential of being a canvas showcasing Nigeria and announcing her creativity to the global audience. While the whole idea of reviving such a cog of the aviation sector has been lauded by the citizens, and rightfully so, the identity design of the national carrier still fails to inspire enthusiasm and command the attention a mammoth project like this one is supposed to. Why?

The Name:In a sector dominated by privately owned airlines, Nigeria Air should be a breath of fresh air. Yet, the name suggests a modicum of mediocrity, a name that doesn’t possess the friendliness or catchiness that, say ‘Air Nigeria’, would have offered. It might have been chosen in respect to ‘Nigeria Airways’, the first project of its kind, but it shows a lack of respect for the new age and the creative identity that is expected to form a basis of any design that represents ‘Naija’. Maybe ‘Nigeria Air’ was chosen in a bid to promote a simplistic ideal but the culture and heritage of Nigeria is not a simple one. Nigeria is rooted in her principles of diversity- in culture, thoughts, language, and ways. The identity of a project that hails from a culture of such depth should be reflective of the peoples it represents.

Nigeria Air would need to be repeated more than once for a new audience to grasp what it represents. Nigeria Air would be misconstrued for ‘Nigerian Air’ or ‘Nigeria’s Air’ down the road. ‘Nigeria Air’ is not a name that would effectively represent the colloquial and increasingly popular ‘Naija’ age.

The Logo:

Most press publications has referred to the logo as a swirling ribbon in the green and white of Nigeria, however, the logo is actually an eagle with the swirling flag as its wing. The right side sees the flag curl slightly at the end representing a claw. The elaborately swiveling shape is actually a subtle depiction of The Eagle in descent- ‘A’ for creativity. However, it is not news that the logo design of any brand is basically the whole idea and concept, mission, and vision of that brand, coalesced into representative icons. The logo for ‘Nigeria Air’ looks lazy, incapable of handling the cultures it represents. There is a childishness in the cartoonish look it portrays and an overwhelming cliché in simply opting for the Eagle and the Flag, a natural mascot of Nigeria Aviation. A lack of originality is a basic flaw of this design. The design also lacks balance and seems to be all over the place, a ribbon just thrown across a white canvas.

However, of even bigger concern is the distortion of the flag. The flag is supposed to be three vertical bands of green white and green colours, however, the logo turns the flag on its head to present to us, a horizontal representation of a flag that was originally designed in a vertical form since 1959. If Germany were to do this same thing, they’ll basically be flying the flag of Belgium!

The Tagline‘‘Bringing Nigeria Closer to the World’ is what Nigeria Air aims to achieve. Nigeria Airways is touted as a ‘social service’, a project that looks to be customer oriented. However, the tagline sounds like a political project that would be used to promote Nigeria- the state. The airline takes a tagline that lacks a personal connection to the people its created to serve. This is even more poignant when viewed in comparism to Nigeria Airways tagline ‘’…come up where the living’s beautiful‘’.

While Nigerians look forward to an airline that would be established with their needs, dreams, and aspirations in mind, Nigeria Air seems to simply have a mission of taking Nigeria to the world. This can only stem from an absence of thought, the absence of knowing a fact that only Nigerians can take Nigeria to the world. The basic responsibility of Nigeria Air should be to take Nigerians to the world and let them take it from there.

What is Nigeria’s Identity?The promotional campaign for Nigeria Air takes the tone of representing Nigeria and Nigerians. It promises a proper depiction of the rich cultural diversity of the nation and her people. This begs the question of what exactly the identity of the state is. The use of varying shades of green in the application of the identity shows a lack of a commissioned identity for the nation’s colors. The font that is used to represent ‘Nigeria Air’ is less than palpable and the flaws in the identity of the national carrier stems from the nation’s lack of an identity in itself. A thorough development of a national identity will easily translate into any brand that is made in her name.

A Dynamic Identity system would have been a more appropriate direction in the planes’ design. A model is British Airways ‘World Images’ livery designs launched in1995. A selection of the nearly 50 different tailfin designs that were commissioned as part of the “World Images” project. A fleet like that provides a space for diverse representation of the cultural values and thoughts of the Nigerian peoples. This dynamism would be represented in pallets, in colors and motifs. It would be a testament to the rich cultural essence of the newly emergent generation of the Nigerian populace. Also, it would be a showcase of an heritage that is making a return from the obscurity that Western values and thoughts has condemned it. We suggest an identity that Nigerians identify with; an expression of pro-Africanism.

The development that the Nigeria Air initiative promises is thoroughly laudable, however, the national carrier should be seen as a representation of Nigeria in all the different countries it would be taking off from and landing in. The identity should preach the creativity that is becoming synonymous with the new Nigeria. The Identity of Nigeria Air is not bad, but it is underwhelming. It does not offer a compact and concise chronicle of the vibrant and diverse culture that Nigeria and Africa boasts. While building a Nigeria that would fly, it should be given an identity that can keep up.