Krispy Kreme SWOT Analysis

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Transcript of Krispy Kreme SWOT Analysis

Well known brandSignature hot donutsNationwide expansionStrengthsUnhealthyFalling salesExpanded too fastMarket shares are lowWeaknessesBuild a healthier menuExpand to new marketsImprove franchisesOpportunitiesCompetition from Wal-MartCompetition from other chainsRising gasoline pricesThreatsKrispy Kreme SWOT AnalysisExamining the strengths, weaknesses, opportunities and threats of the Krispy Kreme donut companyKrispy Kreme SWOT AnalysisLS 534Mikaela FleisherUse brand name to promote a healthier imagePromote brand in other countriesStrengths/OpportunitiesCreate and promote a healthier menuDo not expand until sales have increasedWeaknesses/OpportunitiesIntroduce new products such as a low-carb donutPartner with Wal-Mart to sell donutsAllow franchises to purchase local ingredients to reduce fuel costsStrengths/ThreatsClose unprofitable storesFind cost efficient alternatives to save fuelWeaknesses/ThreatsStrategy and ConclusionKrispy Kreme donuts is a nationally recognized brand. The first step in making the company more successful would be to close unprofitable stores. From there, turn to creating a menu with healthier options, such a low-carb donut to remain current with market trends. Using the Krispy Kreme brand to promote a healthier menu will increase sales. Since the brand is popular in America, the company should expand its market to include other countries. Allowing franchises to use local ingredients will cut fuel and delivery costs and improve profits.Following the above strategy will cut expenses and increase profits, ultimately making Krispy Kreme Donuts a more successful company.