Oakley

How do you explain years of R&D in less than 15 seconds?

The task

Oakley had a range of new product stories to take to market. Extensive R&D had been carried out to deliver technology and apparel that would change the way their customers approach winter sports. The challenge? To communicate that advanced technology in a simple, thought-provoking and accessible way.

Working with pro athletes Simon Dumont and Stale Sandbech, we turned the slopes into an R&D lab, and translated Oakley’s upper stratosphere technology into hyper-real world tests. To ensure maximum cut through and simplicity, we told the stories in 15 seconds and released them on Oakley’s social media channels.