my white hat site is being out ranked by some weaker competitors? what do?

I have a client that is being out ranked by a lot of weaker competitors, not sure what to do now. We have a good white hat link profile, and more links than some of our competitors. Equal to or great PR, higher quality and optimized site. Yet we are being beat by a article from a magazine site, and other lower quality / linked competitors. When you guys are in this situation what do you do? The only thing I can think of is they have better site age, no better anchor text or anything. Feeling tempted to start buying some "gray hat" stuff, but this is for a branded company client.

I have a client that is being out ranked by a lot of weaker competitors, not sure what to do now. We have a good white hat link profile, and more links than some of our competitors. Equal to or great PR, higher quality and optimized site. Yet we are being beat by a article from a magazine site, and other lower quality / linked competitors. When you guys are in this situation what do you do? The only thing I can think of is they have better site age, no better anchor text or anything. Feeling tempted to start buying some "gray hat" stuff, but this is for a branded company client.

If you want to stay white hat, tweak and tune with the on site optimization report by IBP (Internet Business Promoter). For optimizing on site it is great as it is based on comparison and not so rigid like h1, h2,h3, title, bold, underline.

They're not weaker if they outranked you I would say.
Calm down, google is crazy these days. White hat seo doesn't mean a sh...t for google now.
We still need some time to adapt to the new google algorithm.

Well the majority of our back links are actually natural and industry related due to the companies reputation. We have done press releases, light book marking, directory submissions, onsite optimization, video distribution, social etc.

I have a client that is being out ranked by a lot of weaker competitors, not sure what to do now. We have a good white hat link profile, and more links than some of our competitors. Equal to or great PR, higher quality and optimized site. Yet we are being beat by a article from a magazine site, and other lower quality / linked competitors. When you guys are in this situation what do you do? The only thing I can think of is they have better site age, no better anchor text or anything. Feeling tempted to start buying some "gray hat" stuff, but this is for a branded company client.

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The best thing to do, if you're pretty sure this guy/gal is doing something that violates Google's guidelines is report the site for spam. I can't post the link here, but goto to the Google Webmaster forums or search "Google report spam" to figure out how to report. It's straightforward, and Google will investigate. Bing too will soon start doing this.

The best thing to do, if you're pretty sure this guy/gal is doing something that violates Google's guidelines is report the site for spam. I can't post the link here, but goto to the Google Webmaster forums or search "Google report spam" to figure out how to report. It's straightforward, and Google will investigate. Bing too will soon start doing this.

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Thats actually the worst thing to do. Nothing prevents from others to do the same to you as a revenge. I can fire xrumer and report YOUR site the next day, go prove you're the good guy in this story afterwards.

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