The travel geeks have spoken, and it’s now official: Southwest Airlines Rapid Rewards is the world’s best frequent flier program, according to voters in the annual Freddie Awards, the Oscars of the loyalty world. Norwegian Air’s Norwegian Reward and Virgin Australia Velocity Frequent Flyer also won regional accolades from the 4.4 million voters who weighed in.

While the Freddies are known for their airline program rankings, they also consider hotel loyalty programs. Marriott Rewards won this year’s award, with Le Club AccorHotels and IHG Rewards Club also getting recognition. Voters also rank credit cards, giving top prize to the Southwest Airlines Rapid Rewards Premier—Southwest again!—as well as cards issued under the American Express - Membership Rewards banner and the ADCB Etihad Guest Above Visa Card.

This is the 27th year for the Freddies, meaning they’ve been around almost as long as our own Readers’ Choice Awards, which are now in their 31st year. (You can vote for our awards right here, btw.) Freddies voters rank programs on a variety of factors, including ability to redeem points, quality of customer service, and perks for elite travelers, of which we’re guessing there are a few among the millions chiming in.

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