In 1996, the English rock band Kula Shaker adapted "Govinda Jaya Jaya" into their hit song "Govinda". Their song remains the only British top-ten hit sung entirely in Sanskrit. Speaking in 2016, Alonza Bevan, the bass player of Kula Shaker, said that it was "nice to get an ancient Indian hymn [played] on Radio 1 in the UK".[4]