Scheduling and evaluating campaigns

After you set up a campaign based on your needs, you can either schedule the campaign or launch it right now. You can also schedule the campaign's finish time or finish it manually if the campaign is running.

Not sure what campaigns are?

To learn general information about on-line marketing campaigns in Kentico, see Campaigns.

After the campaign is launched, you can check the campaign's reports on the Report tab when viewing or editing the campaign. The reports are recalculated regularly to provide the most recent data. By default, the reports are recalculated every hour until the campaign is finished.

Evaluating campaigns

When you no longer want to track the actions that visitors perform through this campaign, finish the campaign.

Finishing a campaign

If you are not sure how to finish a campaign:

Open the Campaigns application.

Edit () the campaign that you want to finish.

Switch to the Schedule tab.

Click Finish now.

Confirm the dialog.

The system stops tracking the visitors. You cannot run a campaign again once it was finished.

Then, see the reports to evaluate the campaign:

Open the Campaigns application.

Edit () the campaign that you want to evaluate.

Make sure you are on the Report tab.

On the Report tab, you can see conversion tables with campaign statistics and track how it fulfills the defined campaign objective. Click Campaign journey to display the campaign journey statistics.

See the following example if you are not sure about the difference between conversions and the campaign journey.

Example – Evaluating a campaign

In the following example, the goal is to promote visits of our cafes by offering free coffee samples. In the best case scenario, the visitors subscribe for a free coffee sample.

As conversions, add a submission to free coffee sample, opening a poster, and a user registration.

To set the campaign's journey, add that the visitor opens the landing page, then subscribes for a free coffee sample, and at the end, opens the coffee poster.

Finally, set the campaign objective to be the number of submitted forms for a free coffee sample. The goal is to reach 418 submissions, so just type 418 into the Target field of the objective.

Then, launch the campaign and let it run. After finishing the campaign and switching to the Report tab, you can see reports for the set conversions.

Evaluating conversions

Conversion reports display whether your campaign objective was fulfilled, and you can also see a table with statistics for each conversion you added on the Properties tab. In the tables, you can see how many conversions were tracked from each action from each traffic source (based on the utm_source parameter). Campaign emails are displayed separately.