What? Buy An Energy Efficient Lamp, Get Airline Miles

Twitter user jbjon posted this article about a crazy promotion by UK store Tesco – for every energy efficient light bulb you buy at Tesco, you’re going to get airline miles.

Okay, sit for a minute and think about that one.

Doesn’t this kinda defeat the point of something that’s supposed to be good? This quote from the article really cracked me up:

Tesco chief executive Terry Leahy is now offering air miles when you buy a low energy lightbulb. What next? Free packet of 20 Benson & Hedges with every Nicorette patch? A dozen king-size Mars bars with each box of Ryvita? Talk about counter-productive. It’s like being lost in the desert, miles from anywhere and eating your own legs to sustain yourself during your search for help.

Thanks, Jon, that really made my day! Check out the original article here.

Ok, this might be the most awesome lego creation I've ever seen, and my best friend is 42 and has every frigging Star Wars...

Jim On Light’s primary writer is Jim Hutchison, President and Founder of Lumen Buddha Studios. Jim has several years of experience in the Entertainment Lighting industry. Jim is a member of USA Local 829.

This guy keeps us running. Fox is our Chief Web Strategist by night. By day, he is the Lead Projectionist on Cirque du Soleil’s Drawn to Life. He also writes most of our safety related content.