In my experience, chamomile shouldn't stand out much one way or another most of the time. A rich, deeply golden cup with delightfully robust, sweet, rich flavor is rare, as is the moribund, stale and/or flavorless kind. While not a turn-off, per se, the Farmer Brothers version leans weak and flat. The aroma, whether dry-bag, wet-bag or in-cup, are rather feeble as well. It wasn't unpleasant, but wasn't particularly noteworthy either—a decidedly mediocre offering, and among the least impressive chamomiles I've had.

In this case the unimpressive character of the chamomile seems to be a matter of quantity more than quality (though the latter might be off too). The dry and wet bags each contain noticeably less than others I've had of this herb. Farmer Brothers easily could fit 2–2.5 times the herb in the bag without risk of rupture. That would boost the taste potency a good bit, though richness still might be a problem with the very basic, flat taste that is there. Regardless, one would do best by using at least two bags per cup.