DDB is part of DDB Worldwide, an Omnicom company. We have offices in Sydney and Melbourne and are part of the DDB Group, which is also made up of TRACK, Tribal, DDB Remedy and Mango.

Our thinking

The old theory that marketing and advertising succeeds because people are reasonable is just not true. In fact, we now know that people are highly unreasonable.

New evidence from the behavioral sciences shows that humans are emotional and often behave in a fashion that defies logic.

DDB Australia uses a simple and measurable approach - utilising fame, feeling and fluency - that creates ‘unreasonable growth in an age of unreason’. And it’s working for our partners, including Westpac, McDonald's and Volkswagen.