Blizzard COO: We’re not milking StarCraft 2

Speaking to Videogamer in London today ahead of the launch of Wrath of the Lich King tonight, Blizzard COO Paul Sams categorially denied the firm was looking to exploit StarCraft II will it’s three-pronged release strategy.

“The fact of the matter is, it’s absolutely, positively untrue about us trying to stretch it out and milk it,” he said.

“People think that it was a monetary driven decision. I can absolutely, positively tell you, with 100 percent certainty, that that was not part of the conversation.

“I guarantee it. I give my word. There was never, ever a conversation where we said, ‘let’s do this because we’re going to make more money’. I guarantee it. As a matter of fact the sole reason we did it was because we thought it was going to be a better experience. Anybody that says otherwise is not correct. It is absolutely not what we did it for.”