Bolin Webb

Bolin Webb couple visual appeal with performance – the central nerve of the brand and the products they bring to the world of male grooming.

Bolin Webb shares a vision to bring properly conceived and aspirational grooming products to men, thinking carefully about what they do. Bolin Webb aspires to leave a modest but distinctive legacy in the important world of how men look after themselves in the modern age.

Bolin Webb design is innovative, contemporary and admired. Design that performs: be that a razor, a travel case or an after-shave balm.

Our Challenge

Having previously had their website designed with us, Bolin Webb were pleased with the results but were looking for a revamp to modernize and improve functionality. Their main aim being to showcase Bolin Webb as a luxury lifestyle driven brand and to increase brand awareness as the go to luxury male grooming brand in the UK. They also wanted us to ensure increased website traffic and ultimately sales through various digital marketing methods.

With tough competition and a premium product, our challenge was to establish Bolin Webb as a totally unique offering to distinctive men with a thirst for design.

Our Solution

A slick new site using a new CMS system allowing the client to update the site with ease whilst maintaining a luxury look and feel. The new site is not only much more interactive but has far more functionality in terms of the customer experience; with integrated WooCommerce for a totally professional e-commerce platform.

In order to help the client add to the lifestyle element of the brand, we allowed for more lifestyle photography and designed a journal where they could post blogs alluding to the high end design driven consumer.

We then helped the client increase the site’s reach through on site SEO, Google AdWords campaigns including search and shopping alongside social media advertising & re-marketing.