Bud Light is channeling “Game of Thrones” in a new ad that tries to bring back the frivolous, funny marketing that propelled the brand in its heyday. The spot by Wieden & Kennedy marks the first of several upcoming humorous ads for the nation’s largest brew, which in recent years has struggled to find the right tone to appeal to today’s drinkers.

The new ad is called “Banquet” and debuted ahead of this weekend’s “Game of Thrones” season finale. It shows people presenting a king and queen with increasing quantities of Bud Light. After one man makes the mistake of attempting to please the royals with a “spiced honey mead wine,” he is banished to the “pit of misery.” Throughout the ad, the made-up phrase “Dilly, Dilly” acts as a medieval version of “cheers.”