Begging the question

Demonstrates a conclusion by means of premises that assume the conclusion. This fallacy occurs when one makes an argument which assumes a premise which is not explicitly stated.

Example

Arguing that we should label food products with their cholesterol content because Americans have high cholesterol assumes that: 1) cholesterol in food causes high serum cholesterol; 2) labeling will reduce consumption of cholesterol; and 3) that having a high serum cholesterol is unhealthy

Form

Treatment

Restate your opponent's argument in such a simple way that the nature of the device used is clear and the assumptions are stated.