New Comscore figures show IrishTimes.com losing 18% of desktop readers

New figures on the performance on newspaper websites in the Irish market show that the Irish Independent group’s sites are the most popular with readers.

The figures also suggest that the newly redesigned Irish Times website has not been embraced by readers, recording a 18% year on year fall against a background of an increasing total available audience.

Commenting on the Comscore findings, Hugh Linehan, Digital Development Editor of the Irish Times said

“Comscore very old-school, don’t do mobile which (including apps) is now more than 50 per cent of our traffic. We predict mobile will be 80 percent by 2016. Including mobile our traffic is up 20 per cent yoy [year-on-year]. Desktop is the new print”