02
The Opportunities

03
The Solution

A solution is clarity (hopefully). A road map, if you will. What will be created, developed, built and brought to life. A website, mobile application, business strategy or all of the above.

04
The Platform

In the vapor there will be platforms. WordPress. Dot Net. PHP. Rails. SQL Server. Oracle. SAP. MySQL. NoSQL. Woo. Shopify. BigCommerce. Hadoop. And more. They secure, deliver, expose, drive, run and fall -- and they all wait to deliver for you.

05
Delivery

What is seen, used and welcomed by your customers, clients, staff, investors and the list goes on. Thumbs may lift up or criticism may ensue. This is what becomes real. Living, breathing, growing and beautifully tangible.

Responsive Design

Mobile Apps

Need One? Want one? Or just love'm? Mobile app development ain't as easy as it looks (to do it right).

24x7 Involvement

Doesn't make for much of a social life but client support means everything (especially if you're the client)

What we do

RDK Interactive specializes in web application development, website design, online business strategy, creative along with guerrilla marketing and a wide scope of IT services. Passing 25 years in business and still lovin' this game.

Venture

Your business is an existence. RDK Interactive imagines, expands, develops and opens up the walls of prior limitations and fear. From business plan to technical specifications to financing -- a venture is your venture...with us.

Spec

Which technologies should be utilized? What are the risks? What platforms? Analytics in place? SEO? SEM? Ecommerce? Does this list ever end?

Design

UI, UX, UIX (for realz?) How important is the user interface? The user experience? Responsive Design? Adaptive Design? Progressive Web Apps? What's the presentation layer? "Does it look awesome?" Does it work and function? Is it fast? Does it get you where they need to go?

Code

There will be code. Even with the best content management systems there will be code. Analytics? SEO? Databases? There will always be code. Want to utilize WordPress? There will be code.

YES, PERFORMANCE DOES MATTER

It’s not the 50’s any more (or even the 90’s) — nearly everything is trackable and demands performance. Some choose to ignore (lucky them) performance and accountability. Why? Simply put, it is much easier (aka, less time and cost) to ignore those facets of production and measurement. Performance tenets to keep in mind:

Mark the starting line. Do not ignore past activity. Know where you came from and where you are going..

Set goals and limits. Lean on your developer or marketing firm to set expectations, wishes and dreams.

Always track. The web is built for visible footsteps. At a minimum, say, “GA” to your web developer and tie in Google Analytics to web, mobile, email marketing, ecommerce, etc.

Pay attention. Make sure you are familiar with activity, what is going on, and mark your calendar to take inventory — then do that: Take Inventory.

Time acts as a weapon while also required for success (similar to the stock market). Yes, if you “Rumpelstiltskin” the stock market with a few excellent companies, you’ll be thrilled 20 years from now. Not so much when it comes to your website, mobile initiative, business strategy or marketing plan.More Ideas

USELESS (but fun) FACTS

Years Doing This

Projects Completed

Coffee Cups

Pizzas Ordered

Our Portfolio : 25 years

Just a taste. Always enjoying the journey. Funny, our company is older than most dot com staffers.

INFLUENCE = POWER

Success on social is not simply random.

LinkedIn

Google

Facebook

Twitter

Instagram

Pinterest

EMBRACE MOBILE OR PERISH

Responsive Design is no longer new, fresh or cutting edge -- it is a requirement.

Responsive Development

Responsive Design, AMP (Accelerated Mobile Pages) across Google, Mobile Themes, Adaptive and Progressive Web Applications. Know where you want to go (or ask for a bit of help) and how to get there.

Web Design

Website design has expanded to include UI, UX, CX and that does not even include a mobile application initiative. Optimizing and delivering when it comes to user interface (UI), user experience (UX), and customer experience (CX) is never an easy undertaking because you don't know it's bad until your customers tell you so (or your employees, or your spouse and maybe even your dog).

WordPress, PHP, .NET, SQL

WordPress can be basic or extremely complex and that's before a website is even live. RDK Interactive builds, manages and extends WordPress driven websites along with other CMS, development and database platforms.

SEO, SEM, PPC

There is so much lying, scamming and trumping going on when it comes to SEO and online marketing that it can be overwhelming, even for an experienced tech person. Simply check your inbox and you've seen loads of veiled (and not veiled) threats about your website, email marketing campaigns, website content, SEO, SEM, etc. -- and when a firm knows what it's doing, it can be extremely refreshing (plus significantly more affordable) to get the results you want.

SproutOnline.com’s Sprout Diner microsite developed by RDK Interactive collaboration wins for Best Family/Parenting Website in the 11th Annual Webby Awards. Daniel Katz, president of RDK Interactive, commented, “This project was definitely a phenomenal experience given the target audience [children, ages 2 through 5]. We built everything from scratch, so many wonderfully talented people were part of the final product. I can only thank them again and again for their endless dedication to the work we deliver.”

The W3 Awards, “Recognizing the Power Of Web Creativity”, awarded RDK Interactive’s Sprout Diner website with the W3 Gold Award. The Sprout Diner fell under the PBS Sprout umbrella, at the time, and currently falls under the Children’s Network, LLC – a division of NBC Universal.

W3 AWARD

Earned the Highly Recommended badge on Alignable -- Trusted by local clients and customers for over 25 years, RDK Interactive serves clients of all sizes with website design, development and specialized solutions such as WordPress, WooCommerce, .Net, SQL Server, Shopify and other B2B services such as online marketing and business strategy.

Wonderful firm to work with ... they provide A+ service!

Google 5-Star Review

SproutOnline.com’s Sprout Diner microsite developed by RDK Interactive collaboration wins for Best Family/Parenting Website in the 11th Annual Webby Awards. “This project was definitely a phenomenal experience given the target audience. We built everything from scratch so many wonderfully talented people were part of the final product.

Can't say enough about Dan Katz and the team at RDK Interactive. Dan is an authority across so many technologies from website development to design/aesthetics to marketing and business strategy -- the list never ends. They have been in business nearly 30 years -- no surprise given the work they do!

Always on time and on budget! Couldn't do it without them!!!

If you are in need of services that offer full range of enterprise level IT consultancy, design, development, market research, video production, and many other services that RDK’s super attentive group provide you an excelled measure of success as your IT resource/team!!

Amazing firm! They handle all our website maintenance, responsive website design, content management and our full membership system. Life was a major hassle at our company for many of our staff members until RDK Interactive and Dan Katz came into the picture. Thanks thanks thanks!!!

Google 5-Star Review

Amazing web design, development, mobile app, online marketing and business strategy firm -- simply put, they do it all. We have been a client for years and couldn't have built our operation without them. One of a kind firm! Thanks for everything!

For over 20 years we have been fortunate enough to have RDK Interactive, with Dan Katz leading the way, manage our IT needs including but not limited to networking, hardware, business consulting, vendor management and custom software development for our member management system. RDK Interactive are truly a pleasure to work with and unlike any other vendor, we trust them implicitly. Trust is always key, and rare these days -- and we trust all aspects of our business with RDK Interactive!

RDK Interactive has been providing our web and IT services for over 20 years! Seems to be nothing they can't handle and make everything so easy for us! Love working with them and have assisted our business in many areas including web development, design, strategy, marketing -- you name it, they've done it for us!

Google 5-Star Review

HONORS + ACCOLADES

We never look for a pat on the back, but it's always fun to get a little bit of press.

WEBBY WINNER

SproutOnline.com’s Sprout Diner microsite developed by RDK Interactive collaboration wins for Best Family/Parenting Website in the 11th Annual Webby Awards. Daniel Katz, president of RDK Interactive, commented, “This project was definitely a phenomenal experience given the target audience [children, ages 2 through 5]. We built everything from scratch, so many wonderfully talented people were part of the final product. I can only thank them again and again for their endless dedication to the work we deliver.”

W3 AWARD

W3 GOLD WINNER

The W3 Awards, “Recognizing the Power Of Web Creativity”, awarded RDK Interactive’s Sprout Diner website with the W3 Gold Award. The Sprout Diner fell under the PBS Sprout umbrella, at the time, and currently falls under the Children’s Network, LLC – a division of NBC Universal.

HIGHLY RECOMMENDED

Earned the Highly Recommended badge on Alignable -- Trusted by local clients and customers for over 25 years, RDK Interactive serves clients of all sizes with website design, development and specialized solutions such as WordPress, WooCommerce, .Net, SQL Server, Shopify and other B2B services such as online marketing and business strategy.

25+ YEARS SERVING

DELIGHTED GRACIOUS CLIENTS

WHY DO OUR CLIENTS CHOOSE RDK?

It's always best to ask our clients. We know it's not our good looks (we haven't looked in a mirror for years). If we were to guess, it probably has to do with our expertise in the many facets of web development, strategy, media production, marketing, start-up ventures, mobile applications, security, networking and other skills we've spent decades building. That sound way too boring? In simpler terms, it could simply be trust.

Workplaces are transitioning. Devices in the workplace are no longer classic desktop computers and work is performed anywhere and everywhere with tablets, cell phones and other mobile devices. Same applies to your customers, vendors, etc. Responsive design is one tool but mobile apps and other solutions may be advantageous — or overkill based on your company’s goals. Partner with a technology expert to drive your mobile initiative.

What is the different between UX and UI Design?

UX Design refers User Experience Design while UI Design is covered by User Interface Design, so basically User Experience vs User Interface. Both are crucial to the success of a solution such as website, mobile app or even a kiosk plus also applies to other experiences such as using and driving a vehicle, using a calculator and even a thermostat. It is common to ignore effective design to think that it will, “take care of itself”. Maybe think again.

What are your testing procedures when it comes to your website, front-end, back-end and other applications? Rules and standards in place for testing procedures? When application testing becomes an assumption and not a priority (or looked at as a necessary evil), problems will ensue.

breathe in, breathe out, and know what matters

Serious Skills

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in piece of classical Latin old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia.

Software Development

Web Design

Business Strategy & Finance

WordPress, .Net, SQL

SEO, SEM, PPC

Guerilla Marketing

WHAT AILS YOU?

Do you have a WordPress website that needs some assistance? Are you a start-up that needs help with web, mobile, marketing or strategy? Got a SQL problem? Need a mobile app built for iOS or Android? After well over 25 years in business, there isn't much we haven't done so just ask and let us know what you need (and if you're not sure what you need don't be afraid to say that out loud and we'll walk you through the unknown depths of technology).

The Creative Storm

Start-up? Seasoned business? Conceptualizing or "dreaming up" new ideas plus those that will be effective is more than a skill. It's an art form.

The Opportunities

The Solution

A solution is clarity (hopefully). A road map, if you will. What will be created, developed, built and brought to life. A website, mobile application, business strategy or all of the above.

The Platform

In the vapor there will be platforms. WordPress. Dot Net. PHP. Rails. SQL Server. Oracle. SAP. MySQL. NoSQL. Woo. Shopify. BigCommerce. Hadoop. And more. They secure, deliver, expose, drive, run and fall -- and they all wait to deliver for you.

Delivery

What is seen, used and welcomed by your customers, clients, staff, investors and the list goes on. Thumbs may lift up or criticism may ensue. This is what becomes real. Living, breathing, growing and beautifully tangible.

What Do You Need?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in piece of classical.

+1 610 785 6319

RDK INTERACTIVE, INC. PO BOX 189 ARDMORE, PA 19003-0189

LinkedIn

The Pros of LinkedIn:

The first, most obvious benefit from using LinkedIn comes from the algorithmic realm of SEO (search engine optimization). It’s yet another avenue that search engines use to bring businesses in search query results. It’s the perfect tool to give a business more exposure while also allowing it to expose the most crucial parts of its business – the mission, the background, the members of the team, etc. Increased SEO exposure leads to increased web traffic which, in turn, leads to an increased conversion rate.

The Cons Of LinkedIn:

When looking at LinkedIn, it’s also important to be aware of and acknowledge its cons. One of the major negatives is the way users use LinkedIn as an advertising megaphone via SPAM so brace yourself for the slew of SPAM coming your way.

Google

You can participate in the discussions of the Google+ profiles who have circled you as your Page. You can post as your Page within their thread and get more exposure for your Page.

You can tag Pages and Profiles as your Google+ Page. One strange not is that it looks like you can tag people and pages who haven’t circled you yet. Not sure how this works but I’m pretty sure if you start tagging the whole world you are going to be blocked pretty darn quick. Since other Pages don’t get notifications (see Cons below), I don’t know how they see that you have tagged them other then if they follow your Page.

The Cons Of Google:

The Business Page has to be tied toone personal account. You can’t have multiple admins. **Update, now you can have multiple admins. Ahhhh!

No transfersof Business Pages between accounts. Make sure you aren’t going to fire the person who creates your company page.

No vanity URLs. You have some crazy-long Google+ Page name that no one can remember. The search function is much better than Facebook (of course it is- it’s Google!) so you can find Pages easier. You can also use a shortner like http://gplus.to/ to make it easier. Or you could also make a redirect on your own website like: www.yourwebistename.com/googleplus if you wanted. Here’s the Grandma Mary Show Page if you want to circle me up: https://plus.google.com/u/0/b/105232629877370018077/. It’s a doozy.

You can’t circle people as your Page until they circle you first. So you won’t get their updates in your stream until they circle you. You can however, circle other Pages as your Page without them having to circle you first.

Pages don’t receive notificationsin the Google bar. I did get an update on my phone App and a e-mail when someone tagged my Page so that is good.

You can’t run a contest or give away coupons on Google+. You can post links to other sites where your contest or coupons are hosted.

Facebook

The Pros of Facebook:

It’s easy! Setting up a profile is a smooth process, and the relatively uncluttered UI of the site is easy to navigate and use. It’s free and all you need is an internet connection and any device that can connect to the internet, mobile phones included.

Beyond boundaries: Facebook transcends all physical boundaries, and lets your kids connect with far away friends and distant family. Your kids can easily be informed about what goes in the lives of people who are physically distant.

Your child decides who to share with. Your child can choose who they would like to share their status updates, photos or check-ins with.

A place to share thoughts, causes and ideas. Your child can interact with kids with similar interests and ideas across the globe. They can join groups and support fan pages, and find out what other kids are interested in.

Enhances social skills. Facebook allows kids to keep up with current friends and make new ones. When used in the right way, social media can increase a child’s self-esteem and help them feel less isolated, as if they belong to a group. Facebook also allows those who are shy or have trouble making friends to socialize more easily. And let’s face it – everybody’s on it….

It’s educational! A majority of tweens and teens use social networking to discuss school work and share discussions about school assignments.

The Cons Of Facebook:

Privacy: Privacy is a major concern for most Facebook users, and it’s really important to understand the site’s privacy settings and set them accordingly. And even though a lot has been done to improve the site’s security, it can still be confusing. As a result, hackers can have access to- and misuse- personal information.

Time consuming Facebook is a real time guzzler – your kid could be playing outdoors, doing homework or doing other more meaningful things.

Freedom of expression? Other kids (or even your own for that matter) on Facebook could misuse that freedom and post offensive or inappropriate content, which your kids will see! And this leads us to the next point:

Kids can be mean:cyberbullying can be a real problem. There are even some documented cases of kids who committed suicide after being bullied on social networks!

Things aren’t always what they seem There are many fake Facebook accounts, information that is misrepresented – your child could be exposed to these.

It’s addictive! Besides all the social features there are games on Facebook that can be very addictive. Did anyone mention Farmville?

Whose image is it anyway? Once your child uploads an image to Facebook, it becomes public and anyone can download and misuse that image.

Its anti-social? For your kids online interaction could become a replacement for face-to-face meetings. This can hurt social development and isolate your kids.

It can hurt their future: kids can post regrettable information or photos that will be discovered by college admissions or potential employers in the future. Once information goes online, it never goes away

Instagram

In just the last four years, Instagram expanded to over 200 million monthly active users. There are over 30 billion shared photos, with 70 million photos on average uploaded daily. And there are 25 billion likes on content per day.

And just as importantly, Instagram has also been shown that, relatively speaking, Instagram has the most engaged users compared to other social media platforms. Instagram users are 15 times more engaged than Facebook users, and 20 times more engaged than Twitter users.

Instagram makes it very easy to post pictures and video from your smartphone.

Posts of images on Instagram remain there forever as long as the user does not remove them.

Instagram is a great for those who love taking pictures and uploading them right away for others to see. When you take the picture, upload it, you could have Instagram pre-configured to automatically post the same picture on your Facebook account, Twitter, and Tumblr.

Instagram is great for visually promoting your brand or products. When combined with the description field, your posts can be powerful in creating your brand and building an interactive following.

When used properly, hashtags can be a powerful way to increase the visibility of your posts. You can use a lot more hashtags in Instagram posts compare to Twitter, and still be free of penalties like that of Twitter.

The Cons Of Instagram:

The main advantage of Instagram can also be its biggest disadvantage: it relies on images. That means you need to be very mindful of the images you post because it is the image that will attract followers. Poor pictures will have people that follow you skip past you in their feed and not read the message in your description.

Instagram pictures need to be square to be most effective. Loading non-square images will cause parts of the image to now show in the feed. That means your message or branding can look sloppy because not all the words, etc may be shown.

Instagram is only an iPhone and Android app. If you have Windows mobile, Blackberry, or Linux it won’t work. That means you won’t be reaching all your target audience.

While the direct messaging (DM’s) are better in my opinion than Twitter, they fall short of what Facebook offers for messaging.

Instagram is more difficult to target local markets compared to Facebook or Twitter. It is better suited for marketing to niches worldwide.

Pinterest

The Pros of Pinterest:

It is very easy to drive traffic from Pinterest to external sites.
This is because of the unique design that Pinterest offers. Every image that you place on a pinboard is automatically hyperlinked to its original source. If you want to experiment with new landing pages or promote something specific, you can test it out pretty easily. Because of this design, the referral traffic that comes from Pinterest exceeds that which comes from sites like YouTube or even Twitter.

Followers aren’t force to follow everything you do. Many people today want information that is specifically valuable to them. If you’re following an account on a different platform, there will undoubtedly be content which is not of interest. On Pinterest, followers can follow individual boards on your account so they can receive only the information updates that they find to be valuable.

Information on Pinterest is very easy to share. Embedding images from Pinterest onto an external site is very easy. This allows you to refer traffic from your site to Pinterest, creating a circle of interest. For Pinterest followers, they can pin your content to their boards to share content they found to be interesting. Not only does this allow them to access your content on their time, but it also increases your brand’s exposure to those who are following that person’s boards.

Comments are optional on Pinterest. The goal of Pinterest is to make information be as useful as possible. People can choose to just follow boards if they want. They can choose to just repin images if that is their preference. This platform doesn’t offer the same hidden pressures to comment on content just to stay engaged with a certain brand. It also means you won’t have to worry about the platform hiding content from your followers if they haven’t liked or commented on something in awhile.

All of the boards on Pinterest are public boards. Your content isn’t automatically excluded from people just because they don’t follow the board where it was pinned. Pinterest users are able to access any image that has been pinned anywhere on the network at any time. This makes it a lot easier for brands to connect with new prospects because people who want what you have can find you. As long as you can prove your niche expertise when you’re found, Pinterest for Business makes it very easy to expand your reach.

Conversion rates on Pinterest are typically higher.Because people can research subject matter that is important to them quite easily, this means they’re already in the mindset to buy or sign up for something. This means that the conversion rates on Pinterest tend to be higher compared to rates from Twitter or Facebook. Conversions on Pinterest also tend to spend about 2.5x more per conversion than the other two platforms. Without a presence on Pinterest, this is money a business could be just throwing away.

The Cons Of Pinterest:

The traffic on Pinterest is attractive to a very specific audience.
Although the Pinterest demographics have been slowly equalizing, the majority of users are still women who are under the age of 45. Broad traffic is a possibility on this platform, but not as likely as it would be on a different social media platform. If you want an easy way to reach women, however, 4 out of 5 Pinterest users may just be interested in the content that you are pinning to your boards.

The images you use must be very specific. The images that get pinned to the boards on Pinterest must meet certain quality rules. There are also size requirements which must be met. You can use tools and apps to automatically resize your graphics to make them Pinterest compatible, but that can also change the perspective of the image. What typically works on your blog on your website isn’t going to work here, which means you’ll need to take time to create Pinterest specific graphics to grow your presence on this site.

There are legal issues which must be considered. If you’re sharing your own content that you’ve personally made, then you won’t have to worry about this key point. If you’re repinning content that someone else has made to use for your own marketing purposes, however, you might find yourself in some difficult gray areas when it comes to copyright issues. Always ask permission to post items to your board if the content didn’t come from you, but remember: just because someone posted an image on Pinterest that you want to repin doesn’t mean they’re the ones who made the content.

More repins isn’t always a good thing. Although the hyperlink process is great on Pinterest, it isn’t 100% effective. When content gets copied by someone else and then pinned to a different board, you may lose the link to your content. This means your work is still being spread around, but it may not draw the same level of traffic back to your site.

Many boards on Pinterest are not necessarily business orientated. Pinterest is primarily a lifestyle social site. If your business fits in with this profile, then you’ll have a good chance to find success. If not, then you may need to alter your approach to the content that you’re creating so it can fit. The top categories on Pinterest tend to be fashion and recipes. If you’re selling aluminum sheeting, that might be difficult to transition over into the arts and crafts world.

It is difficult to fully automate Pinterest. Pinterest for Business only offers basic scheduling and tracking options for users. This makes it difficult to save time by scheduling your pins in advance. There are some options which make this a possibility, but many of them tend to be costly and go further than what the average business typically needs – especially during the first days on this platform.

More content typically needs to be shared to get noticed. The average Pinterest for Business account will need to share between 5-20 pins per day to get their boards noticed. Sometimes that recommendation is per board. If you have 5 boards, that’s 100 potential pins per day that may be required. Even if you repin content, that’s a massive time investment that the other platforms don’t necessarily require. It also takes a lot of creativity on a consistent basis and let’s face it: even the most creative people need to take the occasional break.

Your content may go places you don’t want it to go. Imagine if a church’s pins were being used to promote a porn website. Or what if Coca-Cola had pins which Pepsi was using to promote their products? With this being a public platform, you have limited control over where your content spreads. It may go places you don’t want it to go.