BROCKTON – Despite numerous reported sightings, the search for the 1-1/2-year-old female, mixed- breed black dog named Jaeyon continues, roughly a month after she slipped his leash near D.W. Field Park, said owner Nancy Robinson.

The young canine, which Robinson adopted after she was rescued from an illegal dog meat trade industry in Thailand, remains missing despite frequent phone calls and tips from strangers.

Through social media sites, like Facebook, and information posted on sites such as the Granite State Dog Recovery, Robinson said people have kept track and want to help bring the pup home.

“A lot of people have approached us asking, ‘Are you one the one with the black dog from Thailand? I have been following the case on Facebook,’ ” she said. “People are aware that we’re still looking; that we’ve not given up.”

As the spring season unfolds and temperatures begin to rise, pushing more people and their pets out of the house and around the city, the number incidents of dogs getting loose increase, said Tiana Cabana, Brockton animal control officer.

Traditionally, the search for a missing pet often consists of blanketing a neighborhood and tree trunks with fliers that feature a picture of the lost pup or cat, she said.

Going that route can usually take owners and rescuers up to a week between five to seven days to locate a lost pet, if at all, said Jeni Mather, founder of Blue Dog Shelter, in Brockton.

But with the popularity of social media sites like Facebook and Twitter, on which pictures, information and updates are quickly circulated to a broad audience, the turnaround time, in most cases, have whittled down from just a matter of hours to up to three days, she said.

Because of the Internet, rescues happen much more expediently, contributing to higher turnover rates, she added.

“At the click of a button, people are helping to spread the word when there’s a lost pet,” Mather said. “Facebook has been extremely helpful in spreading awareness. The shares have been very useful. It’s instant gratification as far as spreading awareness.”

The shelter’s Facebook page has about 1,800 members, who subscribed for frequent updates.

Though Cabana said that most area shelters have had an online presence through respective websites, the immediacy of social media can not be underestimated.

“With warmer weather, you have increased activity and because of that, you will have more incidents where you will have loose dogs,” she said.

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To capitalize on the medium, she said, the city’s Animal Control Department created a Facebook page to help reunite lost pets with their owners. The page – launched late last month – aims to also provide awareness of various pet-related matters, Cabana said.

In addition, she added, the department uses the page to issue reminders for pet licenses. Photos of bright-eyed pups and cats are prominently shown while frequent updates on lost, rescued or reunited pets keep nearly 400 members informed.

“It seemed like every other city department seemed to be increasing their activity on social media and We thought we can be proactive about offering up information, and leading people to other platforms,” she said.

“We feel like more people learn by visuals and cherry pick what applies to them.”

About 3,100 people receive frequent notifications on the Facebook page for the the Animal Protection Center of Southeastern Massachusetts, said the center’s director Kim Heise.

“Because of social media, people realize a lot more dogs and cats get lost than they would have originally thought,” Heise said. “In the past, you wouldn’t have heard because it’s close to a neighborhood.

“Through Facebook, and recovery sites, news get posted so much further and wider and so many more people are aware.”

“It’s certainly possible that more people are outside not being as cautious, letting their dogs run around, getting their energy, because they’ve been cooped up all winter,” she said.

“People need to remember there are leash laws and they have to keep them leashed.”

Though the number of cases involving run-away canines in the city have stayed relatively the same, local practitioners say the reality of losing a pet is difficult to deal with.

Most recently, Robinson’s search for Jaeyon gained extra support after news of the dog’s disappearance went viral. Brockton woman frantically searched for days for her lost dog that she had adopted after the pup was rescued from an illegal dog meat trade industry in Thailand.

Jaeyon, a 1 1/2-year-old mixed breed, black dog, slipped its leash and went missing near the D.W. Field Golf Course on Oak Street last month.

“It’s been great. People have been coming out in different shifts even bringing their own dogs to try and help find her,” Robinson had said. “A woman from Marblehead, I don’t even know, contacted me on Facebook and said she was available to help look.”