CLIENT CASE STUDY

Connecting kenyan consumers with african artisans

Accenture Development Partnerships teamed with Fjord, part of Accenture Interactive, to design a user-centric, go-to-market strategy and a prototype for a new service at Kenyan start-up, Lynk. The two-year-old Nairobi enterprise successfully bridges the gap between informal workers, ranging from carpenters and furniture makers to hairdressers and chefs, and thousands of Kenyan consumers looking for these skills.

Fjord and Accenture Development Partnerships helped Lynk to scale its offering by designing a platform that would offer customers a compelling and useful way to buy furniture and engage the services of workers and artisans. Lynk’s scope of service had previously been limited by the amount of manual operational effort it took to connect customers with workers. The new service gives them the ability to scale safely and efficiently, with the operational capacity to help many more customers and workers than before.

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