Fashions

For the lady of fashion in June - So elegant! The latest fashions brought to you from Sainsbury's in June 1918 - three special values for the ladies of Bromley. "Doreen" Costume is Wool Serge, well cut and tailored, cut on the new straight, lines, finished pockets; Coat lined throughout, Navy and Black only. Worth 59/11. Offered at 42/- "Eunice" Pleated Coat Frock in good quality Coating Serge. Knife pleated from square yoke, pointed Cuff trimmed embroidery fastened down front and ...Read More

How times have changed. I doubt very much that you would see an advert like this in the local newspaper today suggesting giving your son a new suit for Easter, but this is exactly what Issac Walton and Co. promoted for Easter in 1918. At least the models looked very pleased with their new suits! ...Read More

So if you walking around the shops in 1918, these would have been the fashion statements that were on offer to you from top retailers such as Sainsbury's - so elegant! Taken from the Bromley & District Times, 22nd March 1918 ...Read More

Yes, it is Sainsbury’s. When I started reading these newspapers I was surprised to see that at that time, Sainsbury’s was not a food store but sold clothes and linen and other such items. If you read the Sainsbury’s website, it seems that Sainsbury's was founded in 1869 by John James Sainsbury and his wife Mary Ann, who set up a small store selling milk with scrupulous care of hygiene and quality of food. The link below is quite interesting ...Read More

Aren’t you glad you do not have to wear garments such as these today? But you get a good idea of why ladies of the time tended to have a fairly gentle sedentary life. No jogging or marathons possible in these clothes. [source: Bromley & District Times, 5th January 1917, pg 5] Do you like the boots? The cost is 12s(shillings) 11d (pence), which, if I can remember is 65p today! However, when you think that some families had to ...Read More

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About Me

Pam is a local historian from Bromley, Kent.

Realising what a wonderful resource old newspapers were she has spent the last few years researching and writing a book about Bromley in World War 1

Hugh Bertram Neely, 2nd Lieu., was first-class sportsman and Dentist, who died in a partially ruined village church near Ypres on 25th April 1915. His brother Clive died the following year. footstepstothepast.c…pic.twitter.com/Gba9…

Private Ronald Young Hedderwick of the Honourable Artillery Company. He was killed by a sniper having just woken up on the 16th May 1915. He grave is inscribed with the words 'HE FOUGHT HIS WAY TO EVERLASTING LIFE MET BY HIS GOD'S… footstepstothepast.c…pic.twitter.com/eaB2…