Being Fair to Nature is about rebuilding the world’s wildlife through nature friendly production methods. In the UK alone we have lost 97% of wildflower meadows. It’s critical that we demand products that are ethical, sustainable and Fair to Nature!

We do this by accrediting brands that use ‘Fair to Nature’ farming practices to boost biodiversity. Accredited farms create specific wildlife habitats on at least 10% of their land and follow our unique sustainability protocol.

Supporting Operation Turtle Dove

Operation Turtle Dove is a project designed to reverse the dramatic decline in the European Turtle Dove (Streptopelia turtur). Along with our partners - the RSPB, Pensthorpe Conservation Trust and Natural England - we are trying to address the various issues effecting this iconic bird, such as loss of habitat, hunting and disease.