Along with the music release, two trailers and a few songs were screened for the guests and the media. The video clippings grabbed the attention of the viewers and received positive responses from the invitees.

The audio of the film is composed by Prakash Nikki and it has five songs.Thamarai, Gokul, Lalitha Anand and Subramanya Bharathi have penned the lyrics.

Rowthiram is directed by newcomer Gokul and produced by RB Choudhary on the banner Super Good Films. The movie is expected to hit the screens on August 12.