Beginning on Sunday, the Kindle e-reader will be sold in Target stores nationwide, the company announced on Wednesday. It will be the first brick-and-mortar store to sell the Kindle, which had been available only through the Amazon Web site.

Great move by Amazon, the more people that get to touch the Kindle – the more people that buy the Kindle. Paying $259 for something you can’t play with before hand was never a great sales pitch.