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Event Detail

Thursday, November 7, 2013

Inside the Victory Lab: Using Data, Experiments and Analytics to Make Campaigns Smarter

Week 6 (11/7): What analytics can explain about TV Most campaign
spending and strategic attention remains devoted to paid
advertising and free press coverage, areas that lend them
themselves to only crude targeting and limited opportunities for
rigorous experimentation. The 2012 Romney campaign devoted more of
its analytical energies to understanding how it can use the media
to drive public opinion, and we’ll get the head of the Romney’s
team to introduce their methods and findings. Guest: Alex Lundry,
senior vice president, TargetPoint Consulting; co-founder, Deep
Root Analytics; former director of data sciences, Romney for
President Faculty Dining Room