DraftKings will also use a customer’s activity in fantasy contests to tailor the offerings they see in the sports betting app. For instance, a daily fantasy player who has entered a line-up full of New York Yankees hitters might be offered a custom wager on the total runs scored in that night’s Yankees game. The minimum bet will be 10 cents. Maximum bets will vary by event and the type of wager.

Customers will only be allowed to place bets while in the state of New Jersey, though they can open an account and deposit or withdraw money from anywhere.

The dedicated in-play section isn’t the only spot to find action for a game in progress. DraftKings uses a live ticket system that essentially turns every bet into an in-play bet.

Here’s the explanation from Hannigan-Daley:

We think this is really going to change the way people are following their bets. It’s not something that’s currently available in the US in any capacity.

Once you’ve actually placed a bet, as odds are changing, we’re going to give you the opportunity to cash out that bet early — before it’s even settled. Before the outcome is actually known.

After placing a bet, open tickets show a “Cash Out” button. Its live value will fluctuate based on pregame or in-game activity.

For example, say you bet $5 on the Red Sox moneyline, and the opposing pitcher pulls a hamstring during warmups. As the lines adjust, you may find that your ticket is worth more than $5 before the game has even begun. Its value would increase further if, for instance, the Sox jumped out to a big lead in the first inning.

This system applies to parlays, too, in which bettors wager on the combined outcome of multiple games. If first leg of a parlay comes through but you get cold feet on the second, you can redeem your ticket at its current value.

Linking the in-play and traditional betting markets together might prove to be the biggest innovation from the DraftKings team.

The dedicated in-play section isn’t the only spot to find action for a game in progress. DraftKings uses a live ticket system that essentially turns every bet into an in-play bet.

Here’s the explanation from Hannigan-Daley:

We think this is really going to change the way people are following their bets. It’s not something that’s currently available in the US in any capacity.

Once you’ve actually placed a bet, as odds are changing, we’re going to give you the opportunity to cash out that bet early — before it’s even settled. Before the outcome is actually known.

After placing a bet, open tickets show a “Cash Out” button. Its live value will fluctuate based on pregame or in-game activity.

For example, say you bet $5 on the Red Sox moneyline, and the opposing pitcher pulls a hamstring during warmups. As the lines adjust, you may find that your ticket is worth more than $5 before the game has even begun. Its value would increase further if, for instance, the Sox jumped out to a big lead in the first inning.

This system applies to parlays, too, in which bettors wager on the combined outcome of multiple games. If first leg of a parlay comes through but you get cold feet on the second, you can redeem your ticket at its current value.

Linking the in-play and traditional betting markets together might prove to be the biggest innovation from the DraftKings team.

Sounds similar to what I've been saying for years. All sites/books should have instant payout options in game. You bet 100 to win 90 your team goes up 20 in NBA. They send you an offer, take 70 profit now, click yes or no.

The dedicated in-play section isn’t the only spot to find action for a game in progress. DraftKings uses a live ticket system that essentially turns every bet into an in-play bet.

Here’s the explanation from Hannigan-Daley:

We think this is really going to change the way people are following their bets. It’s not something that’s currently available in the US in any capacity.

Once you’ve actually placed a bet, as odds are changing, we’re going to give you the opportunity to cash out that bet early — before it’s even settled. Before the outcome is actually known.

After placing a bet, open tickets show a “Cash Out” button. Its live value will fluctuate based on pregame or in-game activity.

For example, say you bet $5 on the Red Sox moneyline, and the opposing pitcher pulls a hamstring during warmups. As the lines adjust, you may find that your ticket is worth more than $5 before the game has even begun. Its value would increase further if, for instance, the Sox jumped out to a big lead in the first inning.

This system applies to parlays, too, in which bettors wager on the combined outcome of multiple games. If first leg of a parlay comes through but you get cold feet on the second, you can redeem your ticket at its current value.

Linking the in-play and traditional betting markets together might prove to be the biggest innovation from the DraftKings team.