The Only Book Marketing Plan You’ll Ever Need

If you’re an author or publisher who wants to sell more books, never forget this point: you’re not in the writing business. Instead, you’re in the marketing business. Here’s the simplest, most effective, book marketing plan you’ll ever need:

1. Build a big email list by giving away free content based on your new book

2. Create an attention-grabbing book hook

3. Write your manuscript (notice this step comes third)

4. Insert marketing tools into your manuscript

5. Write persuasive back cover copy

6. Set up a book landing page on your website

7. Send promotions to your email list with book excerpts and discounts

8. Generate pre-orders by giving away enticing incentives

9. Schedule speaking engagements and media interviews

10. Create a launch team to help spread word of mouth

11. Contact organizations who can buy books in bulk

12. Request and display testimonials from happy readers and leaders

Rinse and repeat these steps…

(Notice that I didn’t mention anything about social media. Here’s why.)

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors, businesses, and non-profit organizations spread their message like wildfire. He is one of the rare consultants to help clients create three different types of New York Times bestsellers, including new fiction, new non-fiction, and backlist non-fiction. He has consulted with numerous publishers and trained over 400 authors. Rob is the author of Sell Your Book Like Wildfire (Writers Digest), which is considered the bible of book marketing. Find out more at: WildFire Marketing and follow Rob on Twitter.

Do you ever dream of publishing a book that hits The New York Times bestseller list? Do you watch other people routinely achieve bestseller status, such as Brene Brown, James Patterson, or John Maxwell, and wonder how they do it? I’m about to pull back the curtain and give you a sneak peek inside the process…