The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars:
Digital Strategy:
According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step - without a strategy you are flying blind. And without a strategy you're unlikely to be producing the quality content … [Read more...]

In a recent post Mark Schaefer talked about the need for a "liquid" content strategy.
"For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex. Not only are the … [Read more...]

By Cokey Falkow
With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. There is a lot of buzz about online video and that is because studies show that they get results.
Marketing Profs say that 70% of marketing professionals report that video converts better than … [Read more...]

We are a visual species. 93% of communication is non -verbal. A picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli.
Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it was difficult to use images … [Read more...]

The Internet has changed the way we connect and communicate - not just with one another, but also with the media. Writing a press release and posting it on the wire doesn't get you media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study, only 6% of PR pros still do that.
Journalists are very active in social media and Twitter in particular. Most … [Read more...]