The scene is familiar: A new widget is introduced to the market. Before long, the widget is all anyone can talk about. Consumers want it; companies scramble to make their own version; existing products are re-marketed for better comparison to that widget. Ultimately, consumer preferences were propelled by an industry trend, dictating the behavior of all major industry players.

Inaccurate, outdated pricing data leads to misquoted bids, lost sales, and wasted time – so how can pricing information be shared through the supply chain correctly and efficiently, eliminating room for error?