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Broad match Vs Exact match

On Googles keyword tool Ive always used broad match, knowing that they are never 100% accurate, and obviously inflated by other SEO's searching for their keywords, but used it all the same to get an idea of global monthly searches and potential targeted traffic.

I have seen recently, on SEOmoz, and a post fromJill Whalen not long back, that unless you change the match to "Exact" your data is useless?

For me using exact match is useful when managing expectations (yours and your clients') for that particular keyword / phrase only. On a broader research stage I may use phrase or broad. It's all useful in its own way.

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