Research: BtoB Research Insights

As an uncertain economy forces marketers to do more with less, email’s track record as a proven channel has made it an indispensable component of today’s online marketing programs. Yet delivering the right content to the right people is no small feat. As many companies have learned, achieving an effective, efficient email program takes work, and failure can be costly. Campaigns can make or break a customer connection, and once subscribers are gone, they’re often gone for good.

This white paper will help marketers understand trends and best practices in email marketing. The research presented is based on a recent study by BtoB magazine, “BtoB State of Email Marketing: Best Practices,” coupled with expert insight from SubscriberMail regarding what these findings mean for email marketers.