The extra step is worth it in the newsagency

I was thrilled to see the royal wedding magazine counter pitch at one of my stores Thursday just passed. Sure, the magazine placement for impulse purchase of what we had available was good. It was the wedding cards next to them that excited me. This placement is all about maximising the impulse purchase opportunity within the theme of the broader placement.

Success in our businesses today is more about these small steps, many of them, pursued relentlessly.

What you pitch at the counter is key. It needs to be relevant, fresh, engaged and regularly changed.