About Wisconsin Wins

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease
youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive
approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to
establish retailer compliance with the law. Local initiatives also include retailer education and training,
media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local
clerks who do not sell tobacco to youth, while educating those who would. This approach creates community
pride by reducing youth access to tobacco products and providing youth a chance to make a difference in
their community.

Free Retailer Training

Smokecheck.org provides free state-approved retailer training on Wisconsin tobacco sales law. The online tool
includes study guides, a quiz, and a certificate of completion. Once trained, employees will know how not to
sell tobacco to minors. Smokecheck.org can help retailers avoid license suspension and fines. Even better, by
knowing and following the rules, they help Wisconsin youth stay tobacco-free.

Wisconsin Data

Instructions for Finding WI Wins Data

Select a year by clicking the year button above. Type in the search box above or click a county
below to see inspection data. Hold the Shift key while clicking
the map to add another county to your selection. Hide these instructions.