An estimated 92 million strong, the Millennial generation is the largest in U.S. history. As the first digital natives, they’re tech-savvy and socially connected. They’re also saddled with student loan debt — an average of approximately $21,000, according to the Federal Reserve.

Dr. Joseph Rock, a psychologist at Cleveland Clinic says that buying a lottery ticket for a giant payoff, like the one that recently passed, is healthy for your brain. You start imagining all the wonderful things you can do with $1.5 billion (like $40 million wasn’t enough), and your brain produces serotonin, dopamine and adrenaline.

All colors queue an emotional response, and consumers, whether they realize it or not, are influenced by the colors in business products and logos. The colors you choose for your business logo can help tell your story, or detract from it.