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The move by Schweppes comes as the company faces fragmented brand messages across the globe. For example, the London-based company is seen as a tonic water brand in its home country and as a bitter lemon drink in Germany. The company is aiming at a more unified effort by naming a single, global agency.

Y&R had already handled Schweppes' business in Australia. Saatchi & Saatchi had handled the account in Europe and Hong Kong, while Foote, Cone & Belding in the U.S.

The company spent $2.9 million on U.S. advertising for its Schweppes brand beverages last year, according to ad tracking service Competitive Media Reporting.

The Schweppes global branding account won by Y&R includes Schweppes tonics, ales, and mixers. The agency will continue to handle its separate accounts for Dr. Pepper in the U.S. and some overseas markets; 7-Up in the U.S.