Vary Image Sizes To Guide Readers

A previous “Design Tips” introduced a newsletter remake, showing how the publication’s nameplate has progressed throughout the years. Another improvement our designer made involves varying the size of the artwork on the pages.

When images are all about the same size, no visual clue tells readers which to look at first. But when artwork sizes vary, people’s eyes are directed to the largest image first. This “theory of dominance” is also called the Goldilocks method because you use one large image, one medium-size image and one smaller image.