The question

Art belongs to everyone. Because, did you know that more people are in a choir than in football? With this message, the LKCA (National Knowledge Institute for Cultural Education and Amateur Art) put amateur art in the spotlight during the national iktoon month. De Wolven had the task to create an online community on various channels that actively expressed this key message and to create online visibility in the broadest sense of the word.

Our actions

Creating a strategy on two channels (Facebook & Instagram & Social influencers)

Creating the daily content & Webcare

Designing visuals and creatives for ad campaigns

Setting up and managing ad campaigns

Actively involving the community in the core message as well as during the iktoon-month

The results

We have reached many people by creating the right content. Also, the existing Facebook page became 3 times larger. We improved the followers’ engagement by making clever use of the advertising budget for the right posts. Followers started to post their own artworks more regularly. The hashtag #iktoon was used more than 300 times and many beautiful images were provided by loyal followers.

By using three influencers, we have made Iktoon visible to a young target group. +170,000 people watched the videos and the #iktoon hashtag was often used on YouTube.

In total we have reached 845,000 people in the Netherlands with all social actions, shares and influencers. A huge success!