Forty Fashion and Style Icons

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Style is not something that can be taught, it’s something we are born with or garner over a long period of time. It’s something we create from experimenting with fashion until we find our niche, drawing inspiration from the people and the world around us.

Some exude style effortlessly and influences everyone around them, these are the style icons. Those who start trends, create movements and inspire generations. This is our (ever expanding) list of style icons. We’ve edited it down to 40 to celebrate our 40th birthday, in alphabetical order of course.

Since launching in just Spring this year, East London-based Perseverance London has become Britain's newest fashion darling, loved for its sweet-meets-tough designs that appeal to that sense of feminine style for the 21st century.