LONDON, UK - October 20, 2004 - SEGAÃ‚Â® Europe Ltd, is proud to announce that they have signed a deal with Blade Interactive Studios to release World Snooker Championship 2005. World Snooker Championship 2005 will be launched at next year's World Championship in April 2005 on the PlayStationÃ‚Â®2 computer entertainment system, Microsoft XboxTM, and PC formats. In addition to this, Blade is delighted to announce that it is developing World Snooker Championship for Sony's PSP , also releasing next year under the SEGA Europe deal.

"We are delighted to be working with Blade, who have created one of the best sports sims in the industry," said Mike Hayes, Managing Director, SEGA Europe Ltd. "The quality of World Snooker Championship is not in doubt, and at SEGA we plan to capitalise on this to create strong sales for the title."

"The 2005 version of Snooker will be the best iteration of this franchise. It now boasts all the professional players on the circuit thanks to our new agreement with World Snooker Ltd," commented Deborah Jones, Joint Managing Director, Blade Interactive. "It is therefore appropriate that SEGA, THE best name in video games, is to publish this title. To say I'm excited is a huge understatement".

Blade has confirmed a new exclusive license with World Snooker Ltd, Snooker's governing body. The agreement gives Blade the rights to use the images of all professional players that are a member of World Snooker, along with all tournament names, structures and venues, with the official endorsement and use of the logos of World Snooker Ltd.

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About SEGAÃ‚Â®
SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com