Passenger Gaining Momentum With New Single 'Let Her Go' [VIDEO]

More often than not a good pop song can take time to catch on. Particularly pop newcomers have to make additional efforts to break-through the clutter with their music and build an audience for their music. Playing a lot of shows and getting busy on social media are just a few of the ways to build a strong, influential fan base that will ultimately give new artists a shot at radio play and mainstream success. Artists like Gotye and Ellie Goulding are two recent examples of artists who cracked the code, and managed to come from left-field and break in North America.

Passenger is another exciting artist who produces music that is slightly left-field but has the potential to charm a lot of pop fans. Passenger is the brainchild of British singer/songwriter Mike Rosenberg who infuses his guitar-driven pop balladry with a dose of real-life storytelling that is wrapped in his one-of-a-kind vocal delivery that is instantly recognizable. Listen for example to his new single "Let Her Go" that is taken from his new album, "All The Little Lights." (Frequent readers of ArjanWrites.com may remember that we first covered Passenger almost five years ago when they released their debut single "Do What You Like.)

Like any timeless pop, what makes Passenger's music ultimately so compelling is that it's written straight from the heart. After recently opening for Ed Sheeran in Los Angeles, Rosenberg spoke in-depth about his songwriting process (that is echoed by many other great pop writers). "I think what makes a good song sometimes is if you take a personal experience and make it for everyone," he says in an interview. "Put it in a song in a way that everybody can relate to it, and they can put their own personal experience to it, you know?"

He adds, It’s a fine line between being too self-absorbed about your own situation without kind of considering your audience. I think if you can tread that line of saying something about what you can choose and also offering it to other people to kind of sort their own past experiences. I think that could make for a really powerful song."

Check out Passenger's video for new single "Let Her Go" that is racking up interest on YouTube and already has garnered over half-million views. You can download the song on iTunes here.