Len (who is brilliant) wrote something that really struck me: “Both leftist and elitist critiques of “consumer culture” have assumed a passive, powerless and easily manipulated consumer but that was never true.” It was a point I was trying to make on my panel about social media at PSFK. To assume that until now consumers haven’t been able to share media or it hasn’t been social is ridiculous (and even worse, elitist). Media has been social for all of time. I don’t even know if I’d say media is any easier to share now, after all, how hard was it to talk to a friend about that book you read?