Domino’s Brazil tests DVDs that smell like pizza

The marketers who work for Domino's Pizza in Brazil must know that when selling pizzas, the nose can be a powerful ally.

Domino's in Brazil partnered with 10 DVD-rental stores to rent discs that, when played in a DVD player, come out smelling like a pizza, AdAge.com reports. As the movie plays, the customer is apparently none the wiser. But when the movie is over and the customer hits eject, a pizzalike odor wafts into the room.

A special thermal ink on the DVD reacts to the heat of the DVD player, not only releasing the odor but also causing a picture of a pizza to appear on top of the disc. A message reads: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza." In the pizza business, subtlety gets you nowhere.

While streaming is all the rage in the United States, AdAge.com reports discs are far more popular in Brazil.

Via AdAge.com:

In this age of streaming video, the idea might seem a bit anachronistic. However, "in Brazil streaming services like Netflix and iTunes are relatively new, and for people with good social conditions," said ArtPlan art director Diogo Barbosa. "Also our broadband connection isn't as fast as that used in the U.S., and because of that we still have video rental stores in your neighborhoods."

This is the latest in a series of unusual marketing moves in Brazil. Last week, we reported about Huggies Brazil testing a Twitter-enabled diaper accessory. If your kid pees, you get an alert on Twitter (yay?). And last month, Budweiser Brazil revealed that it is testing a Facebook-enabled glass called a "Buddy Cup." When two Buddy Cup-holding drinkers toast each other by clinking their glasses, they become Facebook friends.

Hi, Carolyn: Should I be worried that my wife and I have had no sex for literally years? I am guessing it is at least three years. Not even heavy make-out sessions. It just seems that my wife has no interest. I am afraid to broach the subject for fear of a negative answer. We don’t sleep in the same bed anymore either. I am a big snorer and chose to sleep in the guest room. It’s fine because she is a light sleeper and I am happier that she is getting her sleep. I do use a CPAP but it does come off sometimes. The no-sex thing just happened over time. We have both gained some weight but we are not obese — we could both lose 20 or 30 pounds. Is this normal or should we seek help? J.: Should I be

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Dear Carolyn DEAR CAROLYN: Should I be worried that my wife and I have had no sex for literally years? I am guessing it is at least three years. Not even heavy make-out sessions. It just seems that my wife has no interest. I am afraid to broach the subject for fear of a negative answer. We don’t sleep in the same bed anymore either. I am a big snorer and chose to sleep in the guest room. It’s fine because she is a light sleeper and I am happier that she is getting her sleep. I do use a CPAP but it does come off sometimes. The no-sex thing just happened over time. We have both gained some weight but we are not obese — we could both lose 20 or 30 pounds. Is this normal or should we seek help? —

Sara Gruen wrote Water for Elephants, and now she’s written a plea to her fans to help her cause. New York Times bestselling author Sara Gruen has a big problem on her hands — well, 166 problems, to be exact. Right after the Black Friday rush, Gruen learned that this season’s must-have gift is Hatchimals: interactive, battery-operated “animals” that live inside “eggs” that eventually hatch to reveal a surprise creature once you’ve nurtured and cared for your egg during its gestation.

In August, Michael Moore predicted that Donald Trump would win the presidential election in a controversial Facebook post that many wrote off (but has since gone viral for being prescient). Now, he's back with another prediction that many will take pleasure in. In a recent interview on Late Night With Seth Meyers, the documentary filmmaker spoke about his belief that something could prevent Trump from assuming the presidency. For example, right now two Democratic electoral college members are trying to sway Republican members to change their votes in what is being referred to as a "hail Mary" move. Recalling what led to his initial prediction about the election's outcome, Moore said, "I've never

Victoria’s Secret has apologized to a woman who was asked to leave the store. A woman shopping at a Victoria’s Secret in the Quintard Mall in Oxford, Ala., says she was shocked and dismayed to be asked to leave the store. Traveling nurse Kimberly Houzah says she and a second black shopper were made to leave after a store manager caught another black woman shoplifting.

Hatchimals, the hottest toy this holiday
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It’s pretty tough to get tired of the hardworking, decadent, crispy-creamy latke, but by the fourth night of Hanukkah, we understand if you are. But don’t toss your fry oil just yet: Make one of these 8 latke riffs—and don’t forget the side of sour cream.
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