We are excited to kick off the 2012 swim season with a new look. The seahorse is an icon near and dear to the Shoreline family, but it was time for an update; we are thrilled with our new logo design. We also have a new tagline, or maybe it’s more of a mantra, but either way it fits us perfectly. “Service. Craftsmanship. Tradition.” It speaks to who we are as a company just as much as to what we do. We are proud of our history of excellence and promise to continue to deliver the very best in swimming pool construction and service to all of our clients.

As I’m sure you noticed, we also have a brand new website. We think you’ll find that it’s simple to navigate and makes viewing our work much easier. Please let us know what you think; questions, suggestions, and comments are all welcome.

Finally, in the coming months, we will be ramping up our social media presence. The Shoreline Living blog is the first big step, but you’ll also find us on Facebook, Twitter, and LinkedIn. Our goal is to provide friends, followers, and readers with useful swimming pool information alongside outdoor living trends. We believe this collection will be the first of it’s kind and hope you find it as indispensible as it is inspirational.