In new zealand, where i grew up - the government had a agricultural research facility near my home town. On this farm was a herd of cows with large circular port holes on the side of their bodies. Scientists could open a hatch and peek inside the cows stomach. The cows didn't seem to mind and spent their days happily munching on grass. But on several occassions when I cycled past this place (on my daily paper route) some of the hatches had been left open - flies would buzz in and out of the animal, and the smell was quite sickly.

maybe someone was misunderstood ,just as Trans Galactic said 'it may not be a great ad but why are so many people at a loss to even UNDERSTAND it?..........it's hardly twisted.........'
it is not means anything about bloody nor cruel.it just was a way of compare.compared the jeep to a powerful lion.