Google Catalogs app to be discontinued from August 15

Support for the Google Catalogs mobile app for Android and iOS is to be withdrawn from Aug. 15, an in-app message is telling users.

Google Catalog, which launched with festive cheer around the 2011 holiday season, allowed users to browse through virtual catalogs from major brands. However 18 months later the app's installation count sits between the 50-100,000 install level, and it's this lack of user adoption that's likely behind Google's decision to mothball the app. The company has become more aggressive in pruning less-used services in recent months, after all.

Catalogs will continue to be available on the web at google.com/catalogs after the mid-August cut-off, Google says.