​ A new survey from New York Enterprise Group has found that 25 percent of business owners work more than 60 hours per week. That number likely doesn't even include things like time spent marketing their business, which is vital to the growth and longevity of a start-up or even a well-established company. Why All Businesses Need Social Media For ma...

​ Among the rich media on the Internet today, video is the richest form, hands down. It's got motion, sound and the best potential to create an emotional connection through humor, realism and storytelling. However, not all video is created equally. Metrics measuring video use on social media make it clear that certain types of video work better in ...

​ There's an important nuance in sales and marketing that has a heavy impact on why a campaign works or fails. The idea is called Improper Placement of Values. Understanding this concept can be the difference between success and failure in a marketing campaign. Improper Placement of Values can be summed up simply like this: "Just because something ...

​If you haven't already checked out some of the blogs in our new series, the Art and Science of Digital Marketing, you should! Digital marketing is an ever-evolving industry that requires both art and science to keep up with changes and succeed. Read it from the beginning or skip to the chapter that may help you with a challenge you are struggling ...

Are you struggling to increase engagement rates on your social media pages? Do you feel like your website just isn't performing like it should? Here's a secret: Increasing social engagement and website performance go hand in hand. So many people try to tackle these issues separately without realizing that to truly increase engagement in a meaningfu...

It's 2019, and if you're still approaching your website the same way you were five years or even one year ago, you are falling behind. This isn't your typical list of do's and don'ts that most blogs on this topic point out. Today's modern website is about more than the pages and elements on each page. It's about understanding how users are interact...

Any doctor or dentist will agree that word of mouth and direct referrals result in the best patients. They come in with the best attitudes, already somewhat assured of the value the practice offers in both treatment and experience. And why not? Someone from their community of influencers told them so.

This is exactly why social media and content marketing is the top way to build an audience to bring in new patients. All of the above it true. You believe it and so do I. So, what is different these days? The community of influencers has changed to include online social interactions, not just friends, family and neighbors. As the community of influencers has changed, it has opened up new opportunities to create a new word of mouth.

As a business owner, your days are consumed with the day-to-day tasks of managing a business. Although you try to take the time you need to stay up to date with changes and advances in technology, especially when it comes to the digital world, you may always feel a step behind. When having a website was no longer just a leg up but a necessity for businesses that wanted to be successful, you jumped right in. Now, you keep seeing all this stuff about a business blog. You may be asking yourself, Why in the world would my practice need a blog? Let’s look at a few big reasons why a business blog is a no-brainer.

As we head into 2018, a productivity gap is forming between practices that embrace the power of content marketing and those practicing old keyword and search strategies. In the coming year, you can expect that productivity gap to grow even more, specifically for small, niche businesses like fee-for-service or advanced medical and dental practices. In other words, you either know the most productive way to market on the Internet or you don’t.

Content marketing and its related tools are designed to leverage the Internet’s communication possibilities according to how people use the Internet now. As communication evolves on the Internet, the way we use the web changes, the tools we use change, the sites and portals we use change ... It all changes.

The fastest moving and most developing opportunities for marketing are occurring on social media. And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content.

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Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.