Stats of the Week January 4, 2013

Written by: Digitally Approved

Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

eReaders

eMarketer compiled a report from Pew data that highlights the growth of eReaders. Per eMarketer, “Tablets may be more attractive to many users as multifunctional devices, but single-purpose eReaders still enjoyed a strong 44.2% surge in adoption in 2012 and will continue moderate growth in ownership in the coming years.”

Stats from this report include:

More than 1 in 10 book readers have gone digital-only

1 in 5 Internet users have an eReader

The fasted growth in eReaders users last year was among blacks, where the increase was 81%

Adults make up the largest eReader segment, but the fasted growth in 2013 will be children under 12.

eMarketer estimates that:

Nearly 50 million Americans used an eReader at least monthly in 2012

This year, the number of users is expected to increase 10.1% to 21.8% of internet users or 16.8% of the total population

*eMarketer’s estimates of eReader users include those using devices with e-ink displays, such as Amazon’s Kindle and Kindle Paperwhite. Devices with an LCD screen like the NOOK Color are considered tablets.

Social commerce firm 8thBridge, which measures the social commerce strategies of retailers, published their annual Social Commerce IQ list and found this to be true about social sharing of products via Facebook:

6 in 10 FB users alerted their personal networks to products

70 percent of respondents would rather hear about a new product from a Facebook friend, than from a brand

57% have asked their friends on Facebook for advice before purchasing a product

31% say they don’t share products on social networks, while 63% say they share on Facebook, 25% on Twitter, and 22% on Pinterest

64% said that more Facebook “likes” on a product do not increase the likelihood that they will buy that product

44% say they are most likely to discover new products on Facebook compared to 21% on Pinterest and 13% on Twitter, but 37% don’t pay attention to posts about products