Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn’t been built that can pull a weak or inaccurate noun out of a tight place… it is nouns and verbs, not their assistants, that give good writing its toughness and color.The Elements of Style

And now we have the data to prove that they were right all along.

By analyzing my Facebook data set to study the relationship between parts-of-speech and Facebook sharing, I found that adjectives and adverbs don’t perform as well as regular, plain old nouns and verbs.

So re-read your Strunk & White and remember that when you’re writing for Facebook, use nouns and verbs.

Dan Zarrella

Dan Zarrella is the award-winning social media scientist and author of four books: “The Science of Marketing,” “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book.