When AMG said it was going to uncover its new Project One hypercar at the 24-hour race at Nurburgring over the weekend, it wasn’t kidding.

The Mercedes-Benz performance arm rolled out the platform for the 1,020-horsepower monster, sans body. But it offered a good look at how AMG plans to take Formula One technology from track to street, a move that will not only deliver neck-snapping performance but also give Project One owners bragging rights for operating the cleanest hypercar on the road.

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“We are the first to make pure bred F1 technology roadworthy,” said AMG Chairman Tobias Moers, during the Project One preview, adding that the hypercar “shifts up the boundaries of what is technically feasible.”

The Mercedes-AMG GT R takes on winter's worst in the latest expansion of the Forza racing game.

Once rare, Daimler’s AMG division seems intent on turning out high-performance versions of just about every possible Mercedes-Benz model – sometimes two or more, as it demonstrated at the Detroit Auto Show with the launch of several new Mercedes-AMG GT variants.

The latest AMG models are not just faster than ever, they’re flying out of showrooms at a record pace, with little indication of any slowdown in sight as the brand that began in a German garage marks its 50th anniversary.

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AMG isn’t the only brand-within-a-brand success story for Daimler. If anything, however, Maybach may be an even bigger surprise, having come back from the dead just two years ago as the marque for Mercedes’ most exclusive models. The reincarnated brand is now selling more cars in China each month than it did worldwide in its previous life.

The 2017 Mercedes-AMG E43 will make its first appearance at this month's NY Auto Show.

We’ve barely had time to consider the mainstream versions of the next-generation Mercedes-Benz E-Class but the German maker is already rolling out the first of what will be several AMG editions.

Part of a new line-up of what might be dubbed “AMG Light” offerings, the 396-horsepower 2017 Mercedes-AMG E43 puts a premium not only on safety but an extensive array of new safety technologies. That’s in keeping with the strategy of launching breakthroughs with the big S-Class and then going even further with each subsequent model that follows.

Mercedes will deliver up to 503 hp with the new AMG C63 - along with 32% better fuel economy.

Mercedes-Benz wants to pump you up – at least if you’re looking to buy one of its new C-class models. With the addition of the AMG C63 line next year, you’ll be able to order a package that tips the scales at more than 500 horsepower.

That’s a far cry from the old Baby Benz, but the latest C-Class is larger and far more luxurious than ever, undergoing a number of significant changes for the 2015 model-year, as TheDetroitBureau.com has already reported. The AMG treatment takes it up a significant notch, both in terms of features and performance.

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What Mercedes describes as the “pinnacle” of the C-Class spectrum will be powered by an all-new biturbo 4.0-liter V-8. It’s a derivative of the engine that will be powering the maker’s new AMG GT sports car. Officially set to debut at the Paris Motor Show in little more than a week, the C63 will be offered with a “power spectrum” of choices.

Like other German carmakers, Mercedes-Benz has put down a large bet on diesel, rolling out diesel-powered vehicles at a fast clip to meet the American demand for style and fuel economy.

As part of its diesel campaign, Mercedes elected to install its new four-cylinder diesel engine in its GLK sports utility vehicle. The same diesel engine will also be made available in the revamped Mercedes Benz E-Class sedan, starting in September. The first gasoline-powered version of the new E-Class is due in showrooms this month.

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As it stands, the new four-cylinder, Mercedes-designed and Mercedes-built turbo diesel, which is the first four-cylinder diesel Mercedes-Benz has made available in North America, seems to fit perfectly into the GLK. The clatter that seems to have plagued the diesel engine in the past was almost non-existent at ignition, when the vehicle was idling or while driving at various speeds on country roads or on the freeway. It wasn’t exactly whisper quiet, but it was close.

The new Mercedes-Benz CLA45 helps usher in a new AWD strategy for the German maker's AMG brand.

With the launch of its updated 2014 E-Class, CLS and CLA performance models, Mercedes-Benz will begin a dramatic shift at its AMG brand-within-a-brand. Going forward, virtually all of the performance division’s products will come with standard all-wheel-drive.

The strategy should help expand the appeal of models like the 2014 E63 AMG and new CLA45 AMG in snowy northern regions where all-wheel-drive has become a virtual must for buyers.

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But by putting as much emphasis on performance as cold weather traction, Mercedes is betting it will also further enhance demand for AMG models in their traditional “smile state” markets.

“It should widen our footprint,” suggested Rob Moran, manager of the AMG line for Mercedes-Benz USA.

Automotive executives aren’t prone to handing out compliments to the competition, but when the subject turns to the Infiniti G-Series, you’re almost certain to hear kind words.

There’s little doubt that the striking design of the latest Infiniti entry-line has done a lot to revitalize the brand especially as Nissan’s luxury division has added more variants, including a convertible and the sporty G37 Coupe.

But sporty really does bring to mind the idea of performance, something the G-Series needed a bit more of, Infiniti officials admitted, over the summer, as they pulled the wraps off the first IPL model. Short for Infiniti Performance Line, it debuted on the G37 Coupe.

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And, at the time, Infiniti General Manager Ben Poore broadly hinted, “More to come. You’ll see IPL (variants) across the Infiniti line-up…where appropriate.”

The maker is keeping its word, introducing the second model to the brand-within-a-brand in the form of the new G37 Convertible IPL.

What part of 518 hp and 186 mph don't you understand? Oh, and the 7-speed gearbox shifts in just 100 milliseconds.

Think of the possibilities provided by 7 gears and 518 horsepower. (Of course, it helps not to think about the possible fines and points on your license.)

The new Mercedes-Benz E63 AMG is the most powerful model to ever wear the German maker’s midsize badge. In fact, Mercedes officials claim it will outperform the smaller, lighter C63 AMG.

With the delicious brap of its big, 6.3-liter V-8 echoing through the halls of Jacob Javits Center, AMG President Volker Mornhinweg drove a pre-production prototype of the E63 out for its turn in the spotlight, Wednesday – one of an array of new Mercedes products that are staging their premier at the 2009 New York International Auto Show.

The E63 stands in sharp contrast to the rest of the new offerings, primarily a mix of high-mileage diesels, as well as the German marque’s first hybrid-electric vehicle, the ML450.