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, Udaipur dairy and Nari Shakti Rajeevika Bahudeshiya Sahakari Samiti Ltd at Jhadol would supply 100 litres of goat milk on a daily basis to Udaipur in first phase. It would be sold under the popular milk brand Saras and available at all outlets of city. A 200 ml bottle would come for Rs 35.

“We launched the goat milk project after an intense market research. Looking at its medicinal properties, we realized goat milk is in high demand among people ailing from blood pressure, sugar, cholesterol and other health issues. They are willing to buy the alternative milk but its non-availability in the urban area had been a major impediment,” said QummeChoudhary, CEO, Zila Parishad.

“The bottle has a shelf life of one month and doesn’t require refrigeration. This is a trial phase and as per the public feedback, we may launch new variants like goat milk powder, cheese etc. The daily supply quantity may increase from 100 liters as per demand,” Choudhary said.