A recent report done by The Hartman Group on sustainability in the U.S. came out with some interesting statistics.

“…for today‘s consumer sustainability is not simply about living sustainably and saving the earth. While consumers associate a diversity of meanings with the term, the sustainability mindset involves a greater awareness of practices and products beyond sustainable attributes, including those perceived to impact the greater social and economic good. The notion of responsibility as doing the right thing has particular resonance with consumers in that it symbolizes an underlying value that guides their views about sustainability.”