Emceed by ESPN’s Chris Berman and attended by Irving, Texas, mayor Herbert Gears, among other notables, the controlled blast set off a $75,000 Kraft Macaroni & Cheese Dinner product donation to four charities in the Irving area: Irving Salvation Army, Irving Cares, Hope Center/MacArthur Church of Christ Food Bank and Baptist Benevolent Ministries Food Bank. Additional event features included two pre-dawn fireworks. Texas Stadium was built to replace the Cotton Bowl, opened in 1971 and was once home to the Dallas Cowboys.

“We think the taste of our new Cheddar Explosion is dynamite,” said Eileen S. Rosenfeld, senior brand Manager, Kraft Macaroni & Cheese. “We’re so glad we could bring awareness to Casey’s Heart, and donate food to the city of Irving’s charities.”

The new product has more cheese sauce, as prepared, and bigger shapes than Kraft’s Spirals Macaroni and Cheese Dinner, according to the Northfield, Ill.-based company. Other new Macaroni and Cheese varieties coming to stores this spring are Extreme Cheese Explosion and Grilled Cheese Explosion.