Cine Latino: The Art of Subtlety

Strategic Challenge

Cine Latino wanted to reposition their brand message as they made a push into the US market. We redesigned the Cine Latino identity to reflect elegance, clarity, and premium quality. We also produced an image campaign promoting various aspects of Cine Latino’s upgraded film library. Ratings immediately and continuously increased following the relaunch.

Brand Strategy To Bring a Spanish Language Media Channel to the US Market.