With the Lumia 535, Microsoft has delivered a worthy successor to the successful 520 that stacks up well against tough Android competitors like the Motorola Moto E, which the smartphone beats on several fronts.

The two devices cost about the same -- the Lumia goes for US$135, while the Moto E costs $130 before taxes and subsidies -- pack the same processor and are good options for buyers looking for an affordable smartphone without a contract.

However, the Lumia 535, which arrives after the disappointing Lumia 530, offers more storage and a front-facing camera, which the Moto E lacks altogether. As is the case with all Windows Phone devices, the Lumia 535's main drawback compared with Android smartphones and iPhones remains third-party app selection.

Here is a detailed spec comparison between the two:

Processors

The smartphones are powered by a 1.2GHz dual-core Snapdragon 200 processor, which is Qualcomm's entry-level processor. I have used the Moto E for quite a bit, and have rarely been bothered by its performance. The same should be true for Lumia 535.

The screen

Part of the reason why the phones don't need a more powerful processor is because neither has a high-resolution screen. They have the same resolution -- 960 by 540 pixels -- but the screen on the Lumia 535 measures 5 inches while the Moto E has a 4.3-inch screen. Five inches is about as far a qHD screen can be stretched and still get a good result.

Camera

One of the most important additions Microsoft has made to the Lumia 535 compared to its predecessors and the competition is a wide angle 5-megapixel front camera. The camera is the same Microsoft has used on the more expensive Lumia 730 and 735. The Moto E, on the other hand, doesn't have a front facing camera. Both devices have a 5-megapixel main camera on the back.

Size and weight

The Lumia 535 is slightly heavier at 146 grams, but slimmer at 8.8 millimeters versus the Moto E's 142 grams and 12.3 millimeters. The surface size of the Microsoft device is 140.2 millimeters by 72.4 millimeters compared to 124.8 millimeters by 64.8 millimeters for the Moto E.

The weight of both products highlights the compromises vendors have to make when they develop low-cost phones. For example, the G3 from LG Electronics has a 5.5-inch screen and weighs 149 grams. But in the end that doesn't matter much to me; anything below 150 grams is perfectly manageable.

Storage and RAM

The Lumia 535 has 8GB of integrated storage, while buyers of the Moto E have to make do with 4GB. In this day and age, the latter isn't enough, even if there is the option to extend the storage capacity on the Moto E with a 32GB microSD card. The storage on the Lumia 535 can also be expanded, but with a bigger 128GB microSD card. They both also have 1GB of RAM.

Battery

The Moto E wins this round with a 1,980 mAh battery, but the Lumia 535 is not far behind at 1,905 mAh

Summary

That Microsoft launches the Lumia 535 so soon after the arrival of the weak Lumia 530 shows the company is serious about making a go of Windows Phone in the low-end smartphone market. However, there is little doubt the company and Windows Phone will struggle to compete with Android. The availability of apps has improved, but is still an Achilles heel.

The Lumia 535 will start shipping in November, and arrive to the U.K. during the first quarter next year. For now, there is no U.S. launch date.

Microsites

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel.
Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Related Whitepapers

Copyright 2018 IDG Communications. ABN 14 001 592 650. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.