How to get free backlinks

Everybody is after backlinks. Why? Because the search engines have to use back links to work out who is going to be on page 1 of the search engine results. The evidence is in this google video released by Matt Cutts who is works on link spam at Google. That's how Google won over Yahoo.

Since Google etc. started using backlinks, black hat SEOs have abused them.

That's why Google released the Penguin update which penalises irrelevant and spammy backlinks by sending web sites to the bottom of the search engine listings.

You need to build backlinks that are natural and relevant and add genuine value to the web visitor who follows those links.