Apple Slows Down old Devices With New Updates to Encourage People to Buy Their Newer Devices

A new study is backing up long held suspicions that Apple slows down older models of its iPhone’s to encourage users to buy a new release.

The U.S. study analyzed worldwide searches for ‘iPhone slow’ and found that the search term spiked significantly around the time of new iPhone launch.

It then compared those results with similar searches for the term ‘Samsung Galaxy slow’, and discovered the term was unaffected by new releases from Samsung.

The study, compiled by Harvard University PhD student Laura Trucco, follows claims that the Cupertino-based company is deliberately sabotaging its old products.

Writing for the New York Times, Sendhil Mullainathan, a professor of economics at Harvard, described the results as ‘striking’.

‘Wouldn’t many business owners love to make their old product less useful whenever they released a newer one?’ Mr Mullainathan wrote.

‘When you sell the device and control the operating system, that’s an option’.

While some MailOnline readers haven’t noticed a slow down, others claim that Apple is sabotaging older phones through software updates.

‘This is common knowledge,’ one reader wrote. ‘If you want to keep your iPhone running at the same pace do not do the software upgrade that comes out within six months of a new iPhone release,’

Last year, Catherine Rampell, also writing in the New York Times, raised concerns that Apple could be engineering the new operating system so it only works properly with the newest version of the product.

She said her iPhone 4 became a lot slower when she downloaded iOS 7 – and that the only solution seemed to be to buy the iPhone 5.

Ms Rampell accused Apple of having run out of ideas so was trying to ‘brainwash’ its customers into buying the new iPhone 5S and 5C because they look nice.

Her claims fueled conspiracy theorists who have long held that Apple engages in ‘planned obsolescence’, a term which has been around since the Great Depression in the 1930s.

The theory states that manufacturers of everything from cars to microwaves build in a certain lifetime to a product and then it will simply stop working, forcing consumers to buy a new one.

And Apple has faced allegations that it is guilty of planned obsolescence before.

When it started using more tamper-resistant screws experts said it was to stop users getting into the phone and fixing it themselves if there was a problem.

Meanwhile, in 2012 Apple was sued in Brazil by the Brazilian Institute of Politics and Law Software over the launch of the iPad Air.

The organization claimed that because it had the new retina screen it made the iPad 3 redundant and that Apple was changing its devices too quickly.

Ms Rampell said: ‘When major innovations remain out of reach, and degrading durability threatens to tick off loyal customers, companies like Apple can still take a cue from the fashion industry.

‘If you can brainwash consumers into developing new tastes that make the old stuff look uncool for aesthetic rather than functional reasons, you still have a shot at harvesting more sales from your existing customer base.