Tag Archives: Island of garbage

Much has been said about the power of the moment. Books have been written telling us to focus on the most important time in our lives: not the past nor the future, but the present – the now. And, indeed, the present is where it’s at!
The present is where we make decisions and take action, and it is these actions that determine our future and create the memories that will, tomorrow, be our past. We process many of these decisions and corresponding actions almost unconsciously, but it is precisely this capability that is also our weakness, as it allows us to get distracted. In today’s world everyone demands our attention. Where the industrial revolution gave us more time by simplifying manual tasks (and in some circumstances removing them altogether), the information revolution is consuming more and more of our time. The difference is that now we have a choice: our devices have an off switch – and we should use these more often.

As I look back over the decades at the growth of consumerism, I can see that, as more and more things became available, companies vied for my money by promising me products with “effortlessness operation” and “lasting quality”. During the occasional visit to my aunt’s, I can remember marveling at her electric can-opener, thinking it was really cool. Fortunately, I never did buy one, as it would now be collecting dust up in the attic – along with the other marvels of health and productivity, like a juicer and an old vacuum cleaner. The industrial revolution brought about consumerism, the excesses of which are, unfortunately, visible not only in my attic, but also in the island of rubbish floating around the Pacific Ocean. But I guess this is the price we pay for what we have today.

Now we have the information revolution, with many companies vying for our time and attention: the new currency. Everything is compressed; the mobile device makes us more productive, yes, but it also makes us a slave to others without even realizing it. Being able to read our emails & finalise a presentation on our iPad, whilst on the beach, may enable us to rethink where we can live; however, it also means we don’t really switch off during our holiday. Let’s face it, some of the stuff we can do with our mobile device can be addictive. Have you ever seen a couple having dinner in a restaurant, each of them with a smart phone in their hands, and, rather than looking each other in the eyes, they are both checking their emails! A perfect example of this new trend is a company called Zinga, which makes some of the most popular social games on Facebook. Last year it generated over 1 billion dollars of revenue from its 250 million users. Many of these users are addicted to the games and spend hours playing them on their computer everyday.

As we continue down the “on demand” path, we have more and more choices available to us at the touch of a button. Our propensity to get distracted grows exponentially, obscuring our ability to enjoy the moment without some kind of electronic stimulation. Of course, it’s a choice and we are the ones that make the choice. But choices are often made subconsciously, like the reflex to check your email when you hear the ping of your portable device. I suggest you consciously turn off your devices for a certain amount of time each day – dinner being one of those times, when you can engage in real dialogue and maybe even practice your storytelling skills. Go for a walk and fill your senses with the beauty of nature: the grandeur of the oak tree, the rustling sound of a river or creek, the sweet smell of blossom in the spring or the relaxing feeling of walking barefoot on a beach. Whichever experience is available to you, spending time reconnecting with nature and people is sure to be time well spent.