I’ve used other automation tools besides VBA. Ubot and iMacros are both excellent, and powerful programs (their own programming languages, really). In some respects they’re easier, and for 99% of web automation tasksg, you really can’t go wrong with either. But I got to where I only used VBA because my programming was getting into Windows API’s and command line calls (Visual Basic is tightly integrated with Windows), plus I often found myself using Excel alongside these programs anyway. I discovered there’s almost nothing VBA can’t do with automating Windows and Internet Explorer (even making IE appear as a different browser), and it seemed to me investing time learning Microsoft’s Visual Basic programming language just made more sense.