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Social Media Marketing

Social Media Amplification is the mechanism by which reach and exposure of social content can be increased. Process to amplify the reach starts with sharing of an amplification message with employees, customers, fans, stakeholders, influencers, and other audiences. Each individual extends the message to their personal network, who can then promote it to their network and so on. As much as the social media post is shared, the more will be the reach and exposure of content to your social following.

A tried and tested method to enhance reach of content on social media is through the network of industry influencers. Influencers are the subject matter experts who are talking about the industry on digital channels and generally have large user following. To tap the social potential of Influencer, brands need to identify the right influencers, engage with their content, and then connect with them on social media channels. With more and more brand engagement with the Influencers, the likelihood of them becoming brand advocates increases.

Amplify-this provides an easy to use platform to share social content with Internal Stakeholders and Industry Influencers and amplify the engagement on the content.

Organic Amplification on Social Media Networks involves zero($0) spend on paid media and is considered to be one of the best way to increase reach of social media content and target relevant audience for the brand.

As per recent researches, less than 5% of brand followers will actually see the message. This coupled with short lifespan (not exceeding 2 to 3 hours) of the posts, has greatly reduced the social reach of brand’s communication.

Amplify-thisprovides an easy to use and innovative mechanism to share social content with Internal Stakeholders and Industry Influencers and amplify the engagement on the content.

Brand Managers have recognized the need to include stakeholders, coworkers, friends, and more importantly – Industry Influencers, in their efforts to reach large number of audience and get their brand heard through organic means.

Depending on the Social Influence of the amplifier (person who shared the content), brand communication could be exposed to much more relevant audience, than through any Inorganic/Paid Ads means.

If you are a Social Media Marketing Manager and are using multiple social media platforms(like Facebook, Twitter, LinkedIn, YouTube, etc.), then a real challenge you must be facing each day is “How to increase likes, comments, and shares on social posts?”

Most of the effective tips mentioned in Social Media Marketing Blogs would ask you to focus either on “Creation of Engaging Content” OR taking the “PaidSocial Media Ads” route, among many others.

Social content, howsoever creative and engaging it might be, has a very limited Organic Reach (and that too is decreasing by time) and is visible to only a minuscule percentage of page users (Social reach for brand pages could be as low as 2%).

Brands spend million of dollars to increase Facebook likes, and enhance Twitter followers by using Social Media Ads, but does these ads really help them to reach the relevant users and get real engagement? In most cases, answer would be NO!

Amplify-this provides an easy to use platform to share social content with Internal Stakeholders and Industry Influencers and amplify the engagement on the content.