In the feature story of the latest issue, Fortune‘s Andrew Nusca writes, “The co-founder and CEO of semiconductor and software maker NVIDIA saw the future of computing more than a decade ago and began developing products that could power the Artificial Intelligence era.”

“[NVIDIA] doesn’t make a chat app or a search service or another kind of technology meant to appeal to the average smartphone-toting consumer,” Nusca wrote. “No, NVIDIA makes the muscular mystery stuff that powers all of it.”

NVIDIA’s Secret Sauce – Culture

The story Fortune tells about NVIDIA may be the closest look yet at the culture of the company that’s put itself at the center of the AI revolution sweeping the globe.

“The company’s secret sauce? Its culture,” Nusca writes. “For a publicly traded technology company with more than 11,000 employees, Nvidia is surprisingly tight-knit.”

“It’s a credit to the many long-serving staffers who remain at the company (badge numbers are issued in serial; the lower the number, the longer the tenure) and the business battles they’ve endured together,” Nusca writes.

“It’s also the product of a founder CEO who embraces community, strategic alignment, and a core value system that promotes the pursuit of excellence through intellectual honesty,” Nusca adds.