Distinctive Rum Packaging Rebrand

Packaging Rebrand In Style

Klim Design agency came to Taylor Box Company to produce a redesigned box for Gosling’s Family Reserve Old Rum. The objective was to create packaging to better emphasize the iconic bottle within. One of the most distinctive features of Gosling’s Rum is the bottle.

The entire bottle is depicted in an oversize black screen printing and no detail is spared. The dimensionality of the cork and the neck, the Gosling’s seal, the writing on the label, right down to the dripping wax synonymous with every bottle of Gosling’s Old Rum. Gold foil decoration adds a regal flair without compromising legibility. And a pronounced band of red across the center of the box draws a little extra attention to the packaging. This design recently won the 2018 Gold Award for the Paperboard Packaging Councils Carton Competition.

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