SAN CLEMENTE, CA – Azuñia Tequila launches 1971 teaser with the full 12-minute short film releasing soon. The short encapsulates the adventures of two teams Snortin’ Nortin and Rippin’ Rooster as they take on the treacherous Mexican Baja peninsula. This piece takes you on an adventures unlike anything captured before on film.

“Off-road racing is one of the core pillars of the Azuñia brand,” said Jim Riley, CEO, Azuñia. “The NORRA Mexican 1000 is Gumball meets the wild west of Baja. We wanted to capture all the imagery, randomness and shenanigans during the race for everyone to enjoy.”

SAN DIEGO — Adding another dimension to its expanding electronic media presence, Roger Norman has announced that starting today his SCORE International will be launching a new Internet program called SCORE Throwback Thursday. Norman’s newest program will showcase classic SCORE race footage primarily produced as television shows.

Launching the new program tonight at 7 p.m. will be the telecast of the 1998 Tecate SCORE Baja 1000, a race down Mexico’s Baja California peninsula that started in Santo Tomas, Baja California and finished in La Paz, Baja California Sur.

Norman’s new Internet show will be another part of the inventory of his new Dirt Live productions which produces the weekly Dirt LiveHD studio show each Tuesday as well as the expanded race-week coverage for his SCORE and HDRA racing organizations.

Ensenada, Mexico – BFGoodrich Tires and its arsenal of top off-road drivers will put its desert-conquering tires to the test at this year’s 45th Tecate SCORE Baja 500 in Ensenada, Mexico, starting Saturday, June 1. This 45th running of the Tecate SCORE Baja 500 will not only be historic for the sport of desert racing, but could also mean an unprecedented 30th Tecate SCORE Baja 500 victory for BFGoodrich Tires in the past 34 years of racing.

A Rugged Course Celebrating Baja’s Heritage
This year’s course stretches just over 501 miles and will challenge drivers with every piece of difficult terrain Baja has to offer including some new and seldom-used areas along the loop from the start/finish line in Ensenada, Mexico. This year’s course will test the mettle of drivers and their equipment with everything from high-speed dirt trails, sandy, rocky and silty natural terrains to scenic Baja washes. The course stretches along the seashore with elevations from sea level to over 4,100 feet.

SAN DIEGO — Fresh from victory in San Felipe, Mexico’s Gus Vildosola will be the guest host tonight at 7 p.m. Pacific Time on Roger Norman’s Dirt Live weekly internet broadcast. Airing on www.score-international.com, the show is broadcast from the SCORE International tech shop in San Diego.

Roger Norman’s Dirt Live one-hour show is broadcast live weekly and the show is anchored around Norman’s two desert racing series, the SCORE Desert Series and the High Desert Racing Association as well as the new bonus points championship purse program he has developed called the World Championship of Desert Racing. Broadcast studios are located at the SCORE tech shop in San Diego. All live events this will be the ninth Dirt Live show to air.

SAN FELIPE, Mexico — Race weekend activities light up the Mexican night in Baja California’s San Felipe as the Roger Norman era of SCORE International embarks on a new adventure and Norman’s Dirt Live SCORE Race week internet broadcast will be on hand with live coverage tonight, Friday, Saturday and Sunday. Dirt Live is covering the 27th annual MasterCraft Safety Tecate SCORE San Felipe 250, season-opener of the 2013 SCORE Desert Series.

Roger Norman’s Dirt Live one-hour show is broadcast live weekly and the show is anchored around Norman’s two desert racing series, the SCORE Desert Series and the High Desert Racing Association as well as the new bonus points championship purse program he has developed called the World Championship of Desert Racing. Broadcast studios are located at the SCORE tech shop in San Diego.

With the recent news of Roger Norman acquiring the SCORE Desert Series and the formation of a World Championship of Desert Racing, Trophy Truck teams are scrambling to put plans in place for the 2013 season. The World Championship of Desert Racing consists of three rounds of racing in the US, at HDRA events and three rounds in Mexico racing the SCORE Desert series. Many SCORE racers are eager to add the HDRA races to their schedule in order to chase a World Championship crown.

“We are anxious to compete with our Red Bull Trophy Truck in an International series for a World Championship,” said 44 year racing veteran Gustavo Vildosola, “We are about to enter a new era. Roger Norman has experienced racing as a driver and a promoter. It gives him a totally different point of view. He has some great ideas that I think will revolutionize the sport. We look forward to competing in the World Championship series.”

One of off-road racing’s brightest young stars, Brandon Arthur capped off an incredible season at the HDRA, “Rockin on the River” event held in Laughlin, Nevada. He won both days finishing 10:58 ahead of second place Nick Isenhouer in his HRT Motorsports, Competitive Metals, Ford F-100 and earned the Class 1400 Championship.

Brandon also won both days in his recently completed Open Class truck that he will campaign next season. In his first race in the HRT Motorsports, Competitive Metals, Open Class Truck Brandon finished just 39 seconds behind Class 1 Champion Mike Mitchell for second overall on the weekend.

The HDRA, Eldorado Fireworks 500 race was an enormous test for Brandon Arthur and his team in their bright yellow HRT Motorsports/Competitive Metals #1456 truck. At the season opener in Primm, Nevada, they made it look easy with a dominating win Brandon’s first time out. The Fireworks 500 race was a polar opposite. It all started on a positive note with Brandon qualifying first in class 1400 by 25 seconds over Jeremy Deakins and the Isenhouer brothers, Chris and Nick.

During contingency on Friday, Brandon was a huge hit with the fans; signing posters and posing for photos. At times, they lined up in front of his booth, eager to get an autographed poster. Live On Dirt and Channel 4 News did interviews with him and he got some sage advice from Ivan Stewart who stopped by for a visit. “Contingency was cool,” said Brandon, “The fans were so friendly; it felt like a huge party. I talked to several people who had never been to a race. They saw my truck and stopped by to ask about it. Having the trucks parked on Virginia Ave. in front of the Eldorado and Silver Legacy casinos was a great idea.”

BILSTEIN Shock Absorbers is pleased to announce that California-based rally racer George Doganis is the recipient of the Madonna Award for Racing Excellence for his racing accomplishments in 2010. An active participant in the SouthWest RallyCup Series, Doganis captured the overall championship in the inaugural year of the BILSTEIN Cup Class in his 1997 Honda Civic. The presentation of the prestigious award took place at the annual SouthWest RallyCup Series awards banquet in January.

The tradition of the BILSTEIN Madonna award in the United States began in 1984 with the Winston Cup championships, and has evolved to recognize the accomplishments of individuals in many areas of on and off-road motorsports. Notable recipients have included Terry Labonte, Bill Elliott, Dale Earnhardt, Ivan Stewart, and Brett Hearn. While Doganis has the honor of being included with this list of racing legends, he also has the distinction of being the first rally racer in North America to receive this award.

According to a recent story in San Diego newspaper the Union-Tribune, Ivan “Ironman” Stewart is moving away from his off-road business, selling many of his belongings from his career, and moving into … electric bicycles?

“I’ve never been afraid of change,” Steward said in the story. “And I want to change directions now. Ninety-nine percent of what we own that is off-road related is for sale.”

His plans are to sell off the Stewart & Stewart Racing and ProTruck business. He will no longer build and sell ProTruck vehicles, the off-road spec truck that has classes running in the SCORE, BITD and SNORE series.

He also plans to auction off most of his racing memorabilia from his three-decade career at an auction on August 28, 2010 (see below link for more information).

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