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SERVING A $20 000 000 A YEAR INDUSTRY
:~ rotlNlICRANBERRYMAG*4
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FERRISWAITE NCA Man of Many Activities (.CRANBERRIES Photo):·:·:·:·
Eatmor Cranberry Sauce C e & Vineard BRIGGS & STRATTON,
DIVISION OF p CLINTON, WISCONSIN,
Morris April Bros. Electric Company LAWSON and HERCULES
ENGINES
EXCLUSIVE PROCESSORS OF
l ....Il Workmanship
l~ Eaxpert
.:.?'"ffices: Off ices: Only Genuine Parts used
Engine Driven Generators
| | i ~~Hyannis and All Applications
~Portable
Orleans Power Mowers
_·~~ > j ~ Provincetown and Tractors Serviced
BRIDGETON -MILLVILLE -TUCK .HOE Vineyard Haven Alan Painten Co.
NEW JERSEY Established 1922
Tel. 334 HANOVER, MASS.
SERVICE & SUPPLIES Wareham Savings BankEQUIPMENT
and
INSECTICIDES E Falmouth Branch H A Y EN
FERTILIZERS HsEARA TO
FUNGICIDS | Welcome Savings Accounts WAREHAM -MASS.
Loans on Real Estate
Agent for
WIGGINS AIRWAYS
Safe Deposit Boxes to Rent MYER'S SPRAYERS
Helicopter Spray PIMPS
and Dust Service PHONE WAREHAM 82 UM
PHONE WAREHAM 82 . ......
.80 EQUIPMENT
FALMOUTH SCREENHOUSER F. MORSE SEPARATORS -BLOWERS
WEST WAREHAM, MASS. .....
DARLINGTON
PICKING MACHINES
The National Bank of Wareham —
Conveniently located for Cranberry Men | Extensive Experience in
* ELECTRICAL WORK
At Screenhouses, Bogs and
Funds always available for sound loans Pumps Means Satisfaction
ALFRED PAPPI
WAREHAM, MASS. Tel. 626
Complete Banking Service ADVERTISE
in
Member Federal Deposit Insurance Corp. CRANBERIES
WATER WHITE Robert W. Savary CORROGATED BOXES
ForKEuReoSCEaNberry BoCHRYSLER-PLYMOUTH of Special Design
For use on Cranberry Bogs
SALES and SERVICE
Also STODDARD SOLVENT Manufactured for
"The Car With The
Prompt Delivery Service PromptDeliveryService Cranberry Growers for
100-Million Dollar Look!"
Twenty Years.
Repairs on all makes of cars
Franconia Coal Co. Tel. Wareham 63-R
Inc. Goodyear and Federal Tiresgat Box rp
W reham, Mass. Genuine Parts and Accessories C .
WTel. 39-R East WrhmMFALL RIVER, MASS.
Tel. 39-R Bait Wareham, Mass. Tel. Osborne 6-8282
CRANBERRY PUMPS AES RRIGATION SYSTEMS
for usesAMESIRRIGATION
GROWERS all SYSTEMS
Choose and Use PUMP REPAIRS RAINBIRD SPRINKLERS
Niagara Dusts, Sprays and WATER SUPPLY
MOTORs -ENGINES PRIZER APPLICATORS
_^pB~ ~ MOTORS -ENGINES
FOR
WELL SUPPLIES FERTILIZERS & INSECTICIDES
TANKS
Division INDUSTRIAL HOSE The
Niagara Chemical
Food Machinery and A E T N A Charles W. Harris
Chemical Corporation A ET A
Middiprt, Now York ENGINEERING CO. Company
Mew England Plant and Warehouse 26 Somerset Avenue
Ayer, Mass. Tel. Spruce 2-2365 HANOVER, MASS. North Dighton, Mass.
Send ACopy
CRANBERRY PICKING
To Your Friends ... WITHOUT CHARGE BOXES
_.D____."_Shooks,
M. _t --_ ___ _______ or Nailed
Please send a free copy of CRANBERRIES with my eompliments to th Shooks, or Nailed
persons listed below: Let me repair your broken
To -...... To ..................-.......-.......-..... _ _ boxes-or repair them yourself.
-...........-........
Address ..-................. Address .............................. Stock Always on Hand
City -.-....-..-.................Z ......State .... ...City ..................-....... ..Z..-..._ .State-------
~City-~Z-State -Z._~Stat [ F. H. COLE
....................... __I
.............. ................ _ --. . ..--Tel. 46-5
ISender
Addrss .............. ............ .. .. ................ .. North Carver, Mass.
One
I,-liii ii
-ii. fD i-itiliii ii-HiItiiii uiIi.
DHAyE
l DANA M ACHIN"
E& S UPp LY COO=
C regon Pioneer Dies
; 1 N Eugene Atkinson pioneer cran-
SEPARATOR Wis Rapids Wis berry grower of Sand Lake Ore-
Wis.
WAREHAM, MASS. j . L--gon died April 1st. Mr. Atkinson
jMFGS. of. ! claimed the distinction of being
·Rapis I. BWis.
BO Oregon's oldest cranberry grow-
BERRY-
IST
n-SPRAY BOOMS
*F E GRASS CLIPPERS j
FERTILIZER
SPREDERS
l'W LIS pGetsinger -RetractoRetracto tooth I
Getsinger tooth
IN pickers
rIDDIDryersATIIfi Ijly DISTR. of: I
PIPE VEE BELTS & PULLEYS I
HAhoROLLER CHAINS gj
DAB~mim ROLLER
H~flgK
SPROCKETS &
RAINBIRDiI HADUS BEARINGS *
PERMANENT & MOVABLE ! CONVEYOR BELTING
installations for STEEL
FROST and IRRIGATION
_ _ l tlllllllllllllllllllltBIIBIIIIIIIIIIIl ~
,_ l_
Attentrsi!! I W Hure CO
.fe
o Grwr ur e o
for * COAL
Spring
control NEW ENGLAND
we offer COKE
water white * FUEL OIL
kerosene
"GRADE A"
Water
metered trucks
SOLVENT flLI ELROL SE
SF SOVEN
SUPERIOR For UOBaker
STODDARD
OGS
(METERED TRUCKS)
F UEL C0 MP A NY 24-hour Fuel Oil Service
am, Mass. Telephone 24-2
Tel. 3-J 341 Main St. WAREHAM
^I~TA C. . * THOROUGH 8
OIl
* Isa^ POLLINATION I
Distributor of the Famous I GOOD
TEXACO CROP INSURANCE
WATER WHITE LET OUR
KEROSENE I HONEY BEES
DO IT FOR YOU
For your Bog g -I
STODDORD SOLVENT Blue Hill Apiaries
47 POND STREET
e
He was born in Oberlin, Kansas
in 1.880 and was brought to Monmouth,
Oregon in 1882. After
four years the family treked to
the coast via the old toll road out
of Dallas through Sheriden and
Wilhemina to Hebo, thence up the
beach by sled to Sand Lake.
Eugene's father purchased land
from W. C. King, the keeper of
the general store. Mr. King had
brought vines from Cape Cod and
helped prove that cranberries
would grow in Oregon. These
vines were chiefly Cape Beauty,
Bugles and Bells, none of which
kept well after harvesting.
The Atkinsons learned of the
McFarlin marsh near Coos Bay
and from there secured enough
vines to set out three acres. As
a young boy Eugene got his first
experience in cranberry growing
by helping his father sort out
vines and plant them by hand 12
inches by 12 inches apart.
Eugene was married to Elva
in 1912. (It was in this
year that John Langlois came to
Sand Lake to secure vines for the
first Bandon bog.) To this union
were born four daughters all of
whom are living.
N
Get the right product
for every pest problem
Use ORCHARD
SPR DUSTS)
.. the first choice of
Commercial Growers
GENERAL CHEMICAL DIVISION
' ~
-m . -an err ?brsuch
*MSeVasonHBBayeBmHin s aprncasaty
:A " [o n~~~ Band
I-B 1.problem.
%Nona an N1otBeset l Pthat
FielB~ andB
tatUIonI otes(temperatures
by J. RICHARD BEATTIE
Extension Cranberry Specialist
________________________________ -~
and particularly
that have a new or second brood
~~MayJune, those
as weevils and fireworms,
they seldom become a serious
It is suggested again
growers choose a warm day
over 70°F) when
obtain as accurate a count of this
pest as possible.
May is a good month to treat
~brush around the uplands. using
one of the brush killers. Low
volatile esters of brush killers are
reasonably safe for use on shores
and uplands for poison ivy, brambles,
and woody weeds if greatly
diluted-one part in 250 parts of
water. Irving Demoranville, is
putting out many plots to determine
the effectiveness of a number
of new weed chenmicals on a
wide variety of weed pests. Dr.
Cross emphasizes again the importance
of providing good drainage
before undertaking extensive
chemical weed treatments. He
suggests greater use of weed
clippers during this time when a
number of bog practices have been
curtailed.
Dr. Bert Zuckerman plans to
initiate a series of tests to determine
proper timing and the effectiveness
of several fungicides for
the control of fruit rots. He brings
a new approach to this particular
:
&L
Season Delayed
April temperatures averaged
°
nearly 2 per day below normal
and was slightly below normal for
rainfall. The unseasonably cold
weather experienced this month
and last has greatly retarded bud
development with the result that
our season, as of May 15, is ap-
proximnately ten days b ehin d
schedule. There may be certain
advantages that accompany such
a cold spring. For example, the
keeping quality forecast has tend-
ed to improve a bit as a result
of April temperatures and rain-
fall being below normal. Frost
activity has been limited to only
one warning up to May 15 due
largely to the slow development
of the buds. Incidentally, tempera-
tures dropped to 12° on some bogs
the night of May 8 with tempera-
tures of 16-18 ° being rather corn-
mon. If the season has been more
advanced there could have been
rather extensive damage from
such low temperatures on unflood-.
ed bogs. Careful examination of
the buds exposed to these tern-
peratures have shown very little
injury. Water supplies are well
above normal as a result of little
frost activity and should be sufficient
to carry us through a nor-
mal spring season.
Alert For Sparganothis
making its appearance as a tiny
blackheaded worm very closely re-
sembling the blackheaded fireworm
about the 3rd or 4th week in May.
Careful examination of the new
growth for webbing of the new
tips is in order during this period.
The insect net will also be of
great assistance in locating this
pest. We have not established a
count similar to other cranberry
pests that require treatment. In
other words, one Sparganothis
fruitworm to 50 sweeps or if found
in a cranberry tip is too many
and treatment is recommended as
outlined in the new insect and di-
sease control chart.
Suggestions
We should not overlook the
other early spring pests such as
weevils, false armyworms, blos-
som worms, spanworms, leaf hop-
pers, and fireworms. If these in-
sects are carefully controlled in
Brewer
INSURANCE
40 Broad Street, Boston,
Mass.
B. PLUMER
H. LEARNARD
H. SOULE
M. CUTLER
Alerwt For Sparganothis ar-ARTHUR K. POPE
A new insect season has arrived
and with it the threat of a CONVERSE HILL
relatively new pest for Massachusetts
growers. We refer, of course, EBEN A. THACHER
WILLIAM
EDWARD
HORACE
CHARLES
.
to the Sparganothis fruitworm HERBERT
which has received considerable
attention in recent months. Grow-
rs who have suffered damageServing
from this pest last season need
little urging to be on the watch
for this pest this spring. Accord--8
ing to Professor "Bill" Tomlinson
Sparganothis fruitworm could be _____
R. LANE
the People of New England
Since 1 59 |
.i...i.-___—---_
Three
problem with the use of radio-ac-
tive materials to facilitate his
studies.
Dr. Fred Chandler and Irving
Demoranville have nearly com-
pleted the setting out of new
seedlings, plus a large number of
the older varieties of cranberries
on a brand new section of the
State Bog prepared for this pro-
ject. With a section given over en-
tirely to this work our visitors in
the future will have a much better
opportunity to study the growth
and fruiting habits of the seed-
lings and the new and established
Dvarieties.Chandlerpointso t t
Dr. is time yearout to th
a good of apply
is a good time of year to apply
fertilizers to bogs that require it.
Urea may be combined with in-
sect sprays which will reduce the
cost of application. If this is done,
however, plans should be made to
balance the fertilizer by apply-
ing phosphorous and potash later
on in the season. The use of ni-
trogen alone tends to produce
runner growth and also weak
fruit.
JAMES C. GLOVER
MAIN CONVENTION SPEAKER
M .G
James C. Glover, president of
NCA was the principal speaker
May 18th at the annual conven-
tion of the National Food Whole-
salers convention, New Orleans.
His topic was "The New Ameri
can Revolution," in which he out
lined the tremendous changes in
business.
Mr. COOk Of
Western Pickers
Passes On
Frank W. Cook, who has been
Massachusetts agent for Western
Pickers, Inc. died at his shop Fri-
day night, May 4th. Mr. Cook had
come from Oregon in 1948 mar-
ried a Massachusetts girl, Minna
Hutchinson Thurston of Duxbury
a few years later and became an
integral part of the Massachu-
setts cranberry industry.
He was born in Elizabeth, New
y te
dam, N. Y. and later operated a
six horse freight on the "Caribou
Trail" in British Columbia as a
young man. He spent some years
in Okanogau County on the Upper
Columbia River in Washington
State and then became a general
contractor in Coos Bay, Oregon.
cnrtoina
The trouble with natience i-that
tile more you have the more some
people use it.
ATLANTIC
I
WATER WHITE KEROSENE
Pumped directly onto bog through a spray
nozzle.
IIBllEllllllIIIllilBliiiilllllllllmillllli
N O T I C E T O
WESTERN PICKER
Owners in Mass.
Because of Mr. Cook's recent
death-Frank Cook's
S alesand Service at Sou
Middleboro, Mass. will
shortly be closed.
Those Western Picker
owners having models before
1954 and desiring
overhaul or repair, should
soon contact the following
Machine Shops and make
arrangements for service.
Braley's Shop, Wareham
Ashley s, E. Freetown
William's Garage,
Brewster
For models after 1954
please c o n t a c t Carlsn
Mfg. Co. in Kingston.
For the benefit of those
prospective purchasers of
the 1956 Model at the re
duced price offered byMr. Cook until June 1st,
1956, Mr. Hillstrom will
be at Mr. Cook's Shop in
So. Middleboro each Monday
and Tuesday till June
1st, between 10 A. M. and
3 P. M.
ra:
Middleboro 763M3
or
l || Kingston 2409
STODDARD
*
SOLVENT |
for appointment
Otherwise communicate
with CARLSON MFG. Co.
at Kingston, Mass.
PETROLEUM SALES & SERVICE, Inc.
Hedge Road -Plymouth, Mass.
or
WESTERN PICKERS, Inc.
Phone Plymouth 1499 Coos Bay Oregon
Four
Four~~~~~~~~~~ litt~iiiiiipiiiiliipliIl!lilli MWll!il!ill,
Issue of May 1956 -Vol. 21 No. 1
Published monthly at The Courier Print Shop, Main St., Wareham, Massachusetts. Subseribtio,, $S.0 per year.
Entered as second-class matter January 26, 1943, at the post-office at Wareham, Massachusetts, under the Act of March », 187T
FRESH FROM THE FIELDS CompiledbyC. J H
MASSACHUSETTS the present conditions. There is lower berry returns.
the usual spring work on a modi-Little New Planting
April Cold fled scale and new bog building About seventy five new acres
April in the Massachusetts is at a minimum, only a few small are evpected to be planted this
cranberry area was a cold month, pieces going in here and there. spring and vines are now being
the average being about three de-cut for this panting. This is the
grees a day below normal. Rain-WISCONSIN fewest new acres to be planted in
fall was practically normal, the Wisconsin since the end of the
average being 3.85 inches while April Continues Cold war
e tato measured Th of Aprsil northernh had
s th averal Some
Apreipitation of
State Bog was 3.71. below normal in temperature and winter flood at end of April, and
Chill May Improve Quality precipitation. This type of weath-snow remained in the woods.
May came in with the same kind er has prevailed in Wisconsin There was thought the late spring
of weather, the first ten days since last October with only might hurt size of berries.
averaging a little more than two January averaging normal in tem-_
degrees a day minus. Dr. Cross perature. The forecast for the first N JR
has reported that a cold spring half of May is for continued be-W J Y
would be favorable toward a low normal temperatures and pre-A view from the air by Walter
higher grade in keeping quality cipitation. Z. Fort has revealed that about
than the preliminary keeping Water Withdrawn Late 80 to 90 per cent of New Jersey's
quality forecast indicated. The Water was withdrawn from bogs were still under water durchilly
spring will prove a blessing, marshes about a week to ten days ing the first week in May. Most
if it is possible to have issued in later than normal. There was very of these were to be drawn on the
the June and final forecast that little high water this year. Vines traditional May 10 which corresthe
quality prospects have bet-appear to have come through the ponds to Massachusetts "late
tered. So unusual, however, is the winter in good shape. Nighttime water" bogs. Some will be held
cold, that what influence it may freezing temperatures and cool until the first week in July to
have on the size of fruit is unde-days have kept the vines dor-rest the bog, to kill insects, and
cided as yet. mant. Very little frost is left in to kill or retard weed growth.
First Frost the beds. Although the 1956 frost Weather For April
In spite of the generally cold warning service was scheduled to At the Pemberton Laboratory
and disagreeable spring so far, the begin operations May 1. Southern the average temperature for April
first general frost warning did marshes were blanketed with a was 48.2°, which was 3.5° below
not go out until May 8th. That five inch snowfall April 29 and normal. Rainfall was 3.17 inches,
night there was a real frost, lows minimum of nine degrees were only .06 of an inch below normal.
reported to the Station ranging recorded. Since most bogs were kept
from 12 to 25 degrees. There Spring Work flooded and the weather remained
were ample water supplies, every- Most marshes were busy prun-cool, there was little or no hazard
body who could, flowed. A rather ing and combing vines the last of to cranberries. The weather in-
comprehensive survey of bogs April even though the weather duced the maturing of spores of
after by Dick Beattie and George was inclement. Some marshes mummy berry in the blueberry
Rounsville has shown surprisingly were also apply fertilizer. A fields early in the month. Fortulittle
injury-even though ice was number of growers are building nately, the dtvelopment of blue-
formed and apple buds were re-under vine booms to use in apply-berry buds was 2 to 3 weeks late
ported touched. ing solvent after new growth and it appears that there was
Not much bog work is being starts. It appears limited amounts little infection of the fruit and
done, as might be expected under of solvent will be used in view of flower buds.
Five
The first frost warning of the
season was sent out the evening
of May 4. Bog temperatures were
24 to 27 degrees.
WASHINGTON
Buds Up
to Date
The month of April has been
one of the warmest recorded, also
the driest, according to the Weath-
er 'Bureau records taken for Long
Beach area. The low for the month
was 300F. with a high of 850F.
with mean temperatures of aboutvr
52 °. Thede Were nineteen consecutive
days without a measurable
trace of rain. That is a record for
this area. Along with this there
was a high precentage e of sun-
shine consequently, the bogs at
the present time are developing
normally despite the cold previous
to this time
That November Freeze
The results of the November
freeze have become apparent as a
result of this wari, dry weather.
Approximately 20 to 25% of the
uprights have ro. n
turne mined
uprights have been killed down
much further than those uprights
killed by twig blight. Some up
rights appear to have the cam-
swivel
bial tissue injured in varying de-
some uprightsOn which
appear alive as yet the cn bian
is completely brown and probably
kill not-function durin the com-
ing season. On others it ib somet-
what discolored 'but doe, not appear
to be-completelybe .;completely killed.
Because of this variatio-the final
analysis ofrthe injury from this
freeze can ot be determined ntil
later on during the growing season.
This does afford an excellent
opportunityto study the facts of
cold injury. There does not at
this time appear to be sufficient
kill of the buds to reduce the crop
to any large degree as most bogs
had a rather heavy fruit bud set
in the fall of 1955.
Fertilizer Increases Development
have appeared to increase the rate
.of, development of the buds this
year. It appears now that a
second application of nitrogen
fertilizer later in the season will
be of value as far as fruit develop-
ment is concerned.
Six
Twig Blight blight this year although it was
Recent surveys taken during not apparent last year. The fungi-
the month of the twig blight fun-cide trials will be repeated this
gicide trials, have shown a good year as well as further investiga
control from wettable sulfur, fer-tion as to the time of infection
mate, captan and manzate. Those of this disease.
bogs on which the recommended Fireworm Variable
application of wettable sulfur The fire worm population is
were applied have a greatly ri,-quite variable among the bogs in
duced amount of twig blight this this area. Some bogs had a heavy
spring. A number of bogs in the infestation of fire worm eggs
Grayland area have the twig while others are relatively clear.
T I T 1 M
.. ..
....
Fer r
THIS S THE 1956 MODEL WITH THE
FOLLOWING IMPROVEMENTS .
A wheel in back for easier handling.
Agrees.
better, troublefree drive for the wheels.
An apron back of the fertilizer box to kee fertilizer
ff th machineand operat or.
A 61/2 foot ,box carries one fertilizer, grl
Sfoot box bag of fertilizer.
Automatic shut-off when the machine is stopped for
filling.
Can be easily adjusted for any amount of fertilizer up
to 40 bs. per acre.
Will cover an acre in a half hour.
The machines can be purchased or rented
TEL.
No. Rochester 3-5526 New Bedford 3-4332
C O
j 191 Leonard Street Acushnet, Massachusetts
I _ _
BUYING PUBLIC SETS COMMODITY
PRICES, MASS. GROWERS TLD
Supply Should Not Exceed Demand, Is Straight Talk
From Food Experts at Meeting Sponsored by NCA
General concensus of two five-man panel meetings sponsored by
National Cranberry Association for Massachusetts growers April 18th,
discussing marketing, appeared to be; "advertise cranberries more
push cranberries to the fullest extent, and in some way, limit the
berries going into the market" to relieve the present depressed condi-
tion. These sessions were at Hyannis at a noon luncheon and at Ware-
ham Memorial town hall in the evening (dinner) with more than 300
present.
A panel of three food experts pulled no punches in telling that food
distributors were in business to make money and had found it diffi-
cult to do so in selling cranberry products, which were higher priced
than the most important competitive product-apple sauce-and that
Ocean Spray was higher-priced than some "independent" brands.
Panel consisted of Ernest H.
Lang, president of the Kennedy
Menke Company, New York, one
of the largest food brokerage
firms in the country; Raymond
Laurans, president of Roger Wil-
liams Grocers, Providence, and
member of Independent Grocers
Association and Harold Slamp,
head buyer and merchandiser of
the American Stores of Philadel-
phia fourth largest chain grocers
in the country plus E.
in the country, plus Larry E.
Proesch, who cordinates sales for
NCA and Gordon Mann, NCA
sales manager. Mr. Lang served
as moderator.
While none of the panelists di-
rectly advocated the Federal Mar-
keting Order for cranberries, at
least two of the men, indirectly
pointed out that it might be just
the thing the industry needed at
the moment to relieve it of the
current severe t~rouble.
·
Mr. Slamp, in answer to one of
about a dozen prepared questions,
started the discussion about mar-
keting agreement, or an order, as
is now being sought in Washing-
ton. He had been asked "Do you
think that a government market-
ing agreement would be of advan-
tage to the Cranberry Industry as
regards a U. S. Standard grade
for both fresh and processed ber-
ries? In other words, do you think
that a U. S. Standard grade for
berries would help and sell more
cranberries?" He did not attack
the answer directly but spoke in-
stead of the success enjoyed by
the Cling Peach growers who "got
together with the government
some time ago with the result
that smaller peaches did not reach
the market."
Cling Peaches An Example
First, he said the California
growers had ascertained how many
peaches the public needed and
now each year about that amount,
with slight fluctuations, is pro-
duced. Since the agreement was
reached, peach prices on the re-
tail market vary very little. There,
peaches which at a certain period
of growth had not reached two
inches in diameter did not reach
market. Admitedly there was a
20 percent loss from potential
production the prices which the
^ than
peach growers got, more tIBI
made up for the loss.
Further, he explained a mar-
eting agreement made certain
that only number one fruit reach-
es market (as number one) and
the buyer gets the benefit. The
arrangement also results in a
more or less uniform cost to the
consumer, an almost guaranteed
price to the grower and little
fluctuation in any part of the in-
dustry under marketing agree-
ments.
Also Maine Potato Growers
He advised representatives of
the cranberry industry to "talk
to the potato growers of Maine
because they have invested money
in a similiar agreement and have
gained valuable experience."
Mr. Laurant was the only
panelist to urge caution in rela-
tion to the marketing agreement.
He said: "It sounds good, but all
anglesshouldbe investigated
thoroughly. Such an agreement
sounds like Utopia, but remem
ber there is a year that you
might have a bad crop and the
the price would have to go up.
Among other questions that held
interest were those concerning
advertising. In fact, first question
was asked, was "Why doesn't
Cranberry Juice Cocktail sell in
greater volume?" Panelists ap
peared to be in agreement that
consistant advertising would do
the trick. Mr. Slamp asserted,
"Assuming you have a good pro
duct, you must have good promo
tion. But, remember, no product
can sell overnight." He added
there is also a cost factor in
volved in the cocktail problem. He
suggested, that if cranberry juice,
if worked in with another juice
in a larger can (46ounces) might
tur consumer trend toward great
er consumption. Mr. Laurans
voiced the opinion growers might
lose more than they make by
raising the price of cranberry
sauce to 20 cents or more a can.
His stand supported that of Mr.
Slamp who said he thought a 20cent
price would bring seasonal
slumps.
"There is only one person who
dictates prices. Not you growers,
not buyers not wholesalers, but
Mrs. Public."
Ill iil
"Ask
U
The
Grower
| Who
Belongs"
^ 1
i
CRANBERRY GROWERS Inc.
_ Mead-Witter Bldg.
j Wisconsin Rapids, Wisconsin
j l
'tuilmittutllllll111iuiitjiiult!i tiu((!iutit
Seven
Advertise WiselyTurning to the question of cranberry
surplus, the only answer
Mr. Lan said he could see is to
"keep advertising, keep pounding
away to get your surplus into
cans and out to the consumers."
cans and out to the consumers."
Asked if there should be a televi-
sion campaign, Mr. Slamp warned
that a TV program is very expensive,
and "I don't think your
association (NCA) could support
such a campaign. He added that
food products simply did not have
the high-profit margin of beer and
soap products. Therefore every
one of your advertising dollars
must be spent wisely."
Independent Competition ~
Independent
The competition of smaller in-
dependent, or so-called "private"
firms producing canned sauce at
lower prices was considered an
important factor in the marketing
picture, and the entire industry
could be hurt by inferior products.
It was painted out that when the
frozen food industry was in its
infancy, one major firm spent
FERRIS C. WAITE OF NATIONAL
IS MAN OF MANY SIDES
A Vice President of that Co-op, Now Secretary of Mass.
State Board of Agriculture, Vice President Cape
Growers' Association -Has Been Interested in
Farming Since Boyhood -He "Likes People"
by
Clarence J. Hall
Ferris C. Waite, cranberry
grower in his own right and a
vice president of National Cran-
berry Association, is a familiar
figure to Massachusetts growers
and, in fact, rather well known
throughout the industry. He has
been very active, in one capacity
or another within the cranberry
field for the past twelve years.
This has largely been in regard
to the multitude of duties in-
volving the position of vice presi-
dent in charge of growers' rela-
tions of the cooperative. Recently
that department of NCA was
abolished as such, but Mr. Waite
has been assigned new work.
Ferris since boyhood has been
in t e r es t e d in agriculture, the
"yen" to get along with people
and his promotional and co-operative
spirit, Cape Cod Cranberry
Growers' association last August
named him first vice president of
that organization, and presumably
he will head that group two years
from now, as it is customary for
a president to hold office for that
period. At about the same time he
was appointed a member of a
group having greater scope in
agriculture. He is now one of the
seven members of the Massachusetts
State Board of Agriculture,
serving a term of seven years. He
has been chosen secretary of the
board and is the only member,
who has a full-time affiliation
with fruit growing. Appointment
was by Governor Christian A.
Herter. He was, before that, a
member of the governor's advisory
agricultural council for one
year. This is an unpaid position
and meetings are held at the state
agricultural department, 41 Tre
-—
T
$19,000,000 to teach its copei-growing, and particularly the mar-
tors its methods, "the reason for ting end He likes people. Likes
the firm doing this Mr. Laurans to ake new acquaintances. This,
explained. that it feared some of of course, is an asset in most any
its smaller competitors might
cripple the infant business if they
sold inferior quality.
Mr. Proesch, in one of the final
questions, said it was his hope in
the next few months to move
1,500,000 cans of cranberry pro-
ducts. He said he has great hopes
in the advertising of the combination
pack and promotions prom-
ised by chain groceries to move
cranberry sauce. He was referring___
by the promise of the National
Association of Food Chains in an-
swer to an appeal made by theanu
industry (as reported in the last
issue) to help the industry through
an organized campaign to move
more cranberry sauce in the im-
mediate future. NAFC, as one of
its functions tries to help industries
in trouble because of sur-
pluses.
Applause followed his statement,
"Come August 31 we have
every hope that we won't have to
look at toob-ig a surplus of berries."
-'
Eight
endeavor, especially in public re-
tions, which he enjoys.
Recognizing his abilities, his
T
T NE &
CO MPANY
Maufactu of
c rer
Folding Paper
Boxes
1881 75TH -1956
_
105 SPRING ST. EVERETT, MASS
Tel. EV 7 -1240 -1241 -1242
'
mont Street, Boston. association of growers. It began lower prices received by the farni-
Waite was born in Cleveland, very modestly, but in its second ers were apt to become. A slow
but his boyhood and youth were year became the largest auction market meant low prices, the
spent in Philadelphia. His father in the state. He developed the producers of these perishables
was an oil man, specializing in market to include eggs, as well were "worn down" by the buyers.
lubrication and was called upon to as vegetables. He had the market opened at two
put in the first lubricating depart-Seeking broader fields he moved o'clock each market afternoon.
ment for the Atlantic Refining from New Jersey to upstate New Buyers were first allowed to go
Company. Ferris was graduated York, taking over the manage-up and down inspecting the pro-
from grade and high school in ment of the Capital District Co-duce in the stalls, but not after
"the City of Brotherly Love," and operative, which occupied 25 acres the signal for the start of selling
summers he spent in the country-on the outskirts of Albany. This had been sounded. With this sysside
of Pennsylvania. It was was what is known as a regional tm in operation there was fast
through this that he became in-market, handling carload lots of buying, and at increased figures.
terested in farming. His father vegetables, fruit, poultry and About 80 percent of all produce
first wanted him to study biology, eggs acting as receivers, jobbers available would be sold in the first
which he did at the University of and brokers. three-quarters of an hour and the
Pennsylvania. When he first came, there was
market closed up about five.
He found this study giving a trackage for 12 cars; when he left, After his work as manager
broad foundation, useful later, for 105. Trucks were handled from there from 1935 to 1943 Waite saw
when he went to Cornell, where he Boston to Buffalo and to the a bigger opportunity when he was
specialized in agriculture, major-Canadian border, produce coming asked to become affiliated with
ing in fruits and vegetables, in from the Mohawk and Hudson the cranberry cooperative. He as-
finishing there in 1913. river valleys. While he was there sumed the post of growers' rela-
From 1913, or in fact, from the this became know as the fastest tions man, which consists really of
summer previously, he was head selling market in the United supplying information on all phaover
heels in agriculture in the States. ses of cranberry growing from
farming business with his father-Mr. Waite became aware that NCA management to the growers,
in-law, Walter C. Black in New the longer a market remained including at that time, having
Jersey, continuing this 'for 22 open with selling going on, the charge of insecticide, fungicide
years.
He was engaged in both the llil! illl l!l!lllll llilllll lillllilllllltII
growing and selling of fruits and Err iE DAND
vegetables; cabbages, potatoes, I SPLL -CRANBERY
tomatoes, beans, peppers, and ap-g (OR BLUEBERRY) i
ples from a 65 acre apple or-FILLIN MACHIN §
chard. This was at Hightstown, lILLING MACHINE
which is adjacent to the Jersey
cranberry area. Many times he O( ters Y u
drove by cranberry bogs, but was ' '
not interested in the fruit at this I SPEEDS TO 48 OR MORE PER
period. He began work in the days
when produce was mostly carried MINUTE-SIMPLE OPERATION
to market by horses and wagons, TELESCOPIC ADJUSTMENTS
but was one of the first to take TILY -EAS CLEAN
over bringing produce to market VY E by
automobile, as trucks care ! ING FOR SANITATION
into the picture. His firm trucked ! LOW MAINTENANCE COST U
apples, peaches and cherries into TRI IF PRAT
the markets at Asbury Park, TROUBLE-FREE OPERATION
Newark and New York. SPOUTS THAT FIT YOUR
It was at Hightstown that he CONTAINERS
first became fascinated by the O
possibilities of co-operatives for SPEE-DEE FiLLER
the grower. He organized an auc-I MANUFACTURED By
tion mark tere, with the prin-SPEE-DEE Packaging Machinery Corp.
cipal purpose of bringing the cityDEE Packaging Machiery Corp.
buyers to the country to buy pro-Dv. OF PAUL L. KARSTROM Co.
duce, instead of the farmer tak-Chicago 36, I
ing it to the city to sell. He be--
came president of the Tri-County * Also distributors of CMC Automatic Cartoneri
Cooperative Auction Market, an {iiMitimHIiI HliltUIIIIIItl1IHI-lllHIII-ImIttl il II IIIIII
Nine
and herbicide supplies for grow-ter, the fraternity Alpha Tau progressive step in the thinking
ers. He was contact man between Omega, "ATO," from hiss college of the N.C.A. management.
the co-op and the grower. days. He is a director of the 'Although no committments can
In 1946 he bought a bog of Plymouth Federal Savings and t th
nearly ten acres on Main St., Loan Bank. Hthe ispresent time it is
Loan ank.He is, obviously a.
Plympton, an old bog growing member of the Cape growers' .obTvious that with N. C. A. domes-
about half Howes and half Blacks. association and of the cranberry tic sales increasing each year the
One of his first steps was to in-clubs. He has served on various added impetus of export sales
stall a sprinkler. Since then he committees within the industry. w
has averaged abouthas -averaed~abjout-60·barels to:wouild be most welcome to all
60 barrels to He has served as a scheduled and
the acre. This bog is located on also "pinch-hitter" speaker at cranberry growers.
both sides of the road, but most meetings innumerable times and
of it on one side and there was chairman the labor conr-"-"--.... H.""',, ,,l.l,,, i .
here of .."
was a small reservoir fed by mittee of the Cape Cod associa---
streams and springs, but only tion, instrumental in obtaining I Dodge "JOB-RATED" Truck
good for one or two frost flows, harvest and other labor when local | TheRight Engine is available
He put in a Chrysler pump, two supply was not sufficient.
giant Buckner sprinkler heads Hobbies ? Mr. Waite says he in all new models to haul
and several Rain Birds, which is -has none-unless it is cranberries most economically -103 to 202|
sufficient to cover the entire lar-and most everything pertaining -
ger (8 acres) bog, while the thereto. SEE MORE
smaller, lower piece takes care of M
Mr. Waite from his long'contacrt AI O[
itself. As this is pa peat bottom with agricultural marketing, and I H~E MORE i
bog, with the peat as deep as 30 h SAVE MOREfeet in spots, it does not have his work at NCA is in excellent I
tdoes position have pertinent -much
moisture trouble . Sprimnklers ideas concerning future cranberry 1/2 -34 -1 to ton
were installed primarily for frost marketing, and, also as a grower
feet inspt nothae to some I STAKE PICK-UP PANEL!
control. He has found the system rrr w r -e
has saved him from frost losses, knws the problems are e-i Robert W. Savaryand one major advantage for setting him. East Wareham, Mass.
other growers with light watthe present time Ferris
ligh~~tthaepresn timel ~Frerris iss. -is
supplies, is that the system does making a thorough study of the Tel. Wareham 63-R
not need to be turned on until just export market. This is more ."_ "" -,,,_
one "_,,,
before frost is about to strike.
Not only does he save water, but
he saves in m
time harvesting.
'There are the timesa grower; Y R AT.1
flows unnecessarily, not daring to 1
take chances, and can't pick the
following morning because of a
wet bog, but the long delay jpossible
wi'th sprinklers avoids this,
and less water is applied to the
bog, in any event. He has. also
found a part of his increase in
production due to the irrigation
use of the sprinklers. ' <'""
Hec makes his home at Plymouth
and he and Mrs. Waite have two
daughters, Barbara, now, .Mrs.
Donald E. Ticknor of East Gre en-
bush, N. Y,, and Ruth, Mrs. Ruth
W. Hendrick of Plymouth an d
three grandchildren. He is a mem-'
ber of the Old Colony Club of AA:ND SPRAYiti
Plymouth, the Round Table, a dis-'
cussion group which mrreets monthly,
a Mason, still retaining mem-NORWOOD, MASS.
bership in the lodge at 'Hights-RAY MORSE, AGENT TEL. WAREHAM 1136 R
town, of which he is. a past mas-
Ten
ISSUE OF MAY 1956 ityI
VOL. 21 -NO. 1 E
SOME straight talk from experts in
food marketing at the NCA sponsored
meetings in Massachusetts as reported in
this issue re-affirms what we already
knew-if we have been thinking right.
Which is: that those who distribute our
cranberries to the consuming public are
not in business for the fun of it, but to
make a profit; that it is actually the pub-
lic which sets the price of food commodi-
ties, as to how much it will pay; that an
over-supply of anything is bound to result
in unsatisfactory prices.
Cranberries, have unfortunately, be-
come within the category in which the
distributor finds it difficult to venture.
There has become too much uncertainty
that he can make a penny on his dealings
in cranberries -and may lose money
on
the deal.
It was told how other farmers hadounty
"tailored" their crops so that there was a
more or less stable supply and a more
Dr less stable price-not the wild fluctua-
tions which have made the distribution of
cranberries a gamble on the part of trade.
There is the pledge of the National As-
sociation of Food chains to come to the
rescue of cranberry growers. Not throughThe
philanthropy, but for the protection of its
own members, primarilly. Enough time
has not yet elapsed since the introduction
of the program by the association to report
any definite progress. But, we hope to
have some favorable news next month.
While not specifically advocating
Marketing Agreements, the speakers, or
at least two of the three seemed to present
e me a n in
one more argument in favor of this
form of help for the industry. At
least in its present acute situation. Then
HOW ABOUT CRANBERRY PIE?
From the mid-west, where during
"Cranboree" time a tremendous number
of fresh cranberry pies are made and
served to the public, has come a sugges-
tion. It is now several months until
harvest giving ample time to give the idea
some thought -and action.
Editor and Publisher
CLARENCE J. HALL
EDITH S. HALL-Associate Editor
CORR
C EPN N DVISO
Wi
*Wsceonsn
LEO A. SORENSON
Wisconsin Rapids
Washington-Oregon
CHARLES C. DOUGHTY
Cranberry Specialist
Long Beach, Wash.
ETHEL M. KRANICK
Bandon, Oregon
Massachusetts
DR. CHESTER E. CROSS
Director Mass. Cranberry Experiment Station
East Wareham, Mass.
BERTRAM TOMLINSON
Agricultul A
stablent Mass.
a Barnstable, Mass.
New Jersey
CHARLES A. DOEHLERT
P. E. MARUCCI
New Jersey Cranberry and Blueberry Station
Pemberton, New Jersey
idea is pushing fresh cranberry
The pubic has considerable demand
he pie, cranberry pie s rather
for cherry pie, cranberry pie is rather
if is not spoiled by too much
eeni We have fresh strawberry
rhuburb (pie plant to you folks in
i i
Wisconsin) in season,
berry pie.
Suppose through
paign, well-planned,
an of ou lu
and of course blue-
a publicity cam-
fresh cranberry pie
in season could be made a specialty in all
the cranberry-growing regions? In res
taurants, hotels, in homes. On a trip once
through the Florida keyes we were told
we must eat fresh lime pies, or we would
be "missing something." We did, and
speaking with others since, it seems they
all, too, ate lime pie (and turtle steaks.)
Couldn't sufficient demand be built up to
make a sufficient inroad into these million-
barrel plus crops to be of at least some
value?
Eleven
TIMELY FACTS ON
TFIMELYTF7ACT ON
FERTILIZATIOi^^l N
(Editor's Note: The following
was prepared by Dr. Chandler to
aid Massachusetts growers in in-
terpreting and making effective
use of the Cranberry Fertilizer
Chart, issued this year for the
first time.)
This chart should be considered
Ts souc l cndsir ed
as a guide or a tool and should
wtoo .
be usedh Judgent. Some
bogs havsehigh prodtion with-
asbl .auida agnd Soul
out the use of fertilizer while
outtheue of f e w
others have low production in
oter lo tion
ae ro
Sopie of fairly heavy aplications
of fertilizer, the difference de-
of fertilizr-
pending upon age of bog, kind of
pendingupon age of bog f
peat drainage and management.
Some ,bogs do best with 3 to 4
om d b b w 3 t 4
times the regular recommendation
on the chart. The general notes
on chart. Tlhe notes
should be read if growers are to
berea f roer re to
get the nost out of the fertilizer
applications. The first refers to
drainagee
1. The best response from fer-
1.tilizer. btrsne fome
tilizer is obtained when good
drainageand irrigation are poo
ded.nage and irrigation are prov-
2. Insect or disease injury may
cause off-color similar to nitrogen
deficiency.
3. Best quality of fruit will be
obtained with a 1-2-1 ratio. A
1-1-1 ratio, such as 10-10-10, may
be made into a 1-2-1 by applying
50 pounds of superphosphate for
every 100 pounds of 10-10-10
used. Where vine growth is desired
a 1-1-1 ratio may be used.
4. Apply dry fertilizer only on
dry vines. Airplane and mechanical
spreaders give an even, eco-
nomical distribution but careful
hand spreading of fertilizer gives
a more selective application. Split
applications usually give better
results but the benefit may not
justify the added cost.
5. Urea and liquid fertilizers
may be applied with insecticides.
Urea supplies only nitrogen, there-
fore phosphorus and potash should
be applied dry to provide a 1-2-1
ratio. r
pounds of superphosphate and 40
pounds of muriate of potash for
every 40 pounds of Urea gives a
1-2T rttio''
-2-1 ratio.Twelve
Twelve
6. Fertilizer applied before the
last of April or after mid-July
has little effect on annual weed
growth.
7. Fertilizers applied early in
spring or in the fall do not in-
crease susceptibility to spring
frost injury.
8. Excessive use of nitrogen is
likely to impair the keeping
quality of the fruit.
The March issue of the Potash
News Letter has just arrived and
it reports a 10% drop in farm
income for 1955, indicating cran-
berry growers are not alone. In
view of this situation William M.
Myers, Dean of the College of
Agriculture at Cornell University,
makes these suggestions-all aim-
ed at efficient production-for
maintaining farm income:
(1) Have enough livestock and
crops to keep labor forces fully
employed, using established labor-
saving machinery and methods.
(2) Increase yields per acre by
using i.proved varieties and fer-
tilizers and up-to-date production
* *
methods. Similarly, increase pro-
duction per animal by better
breeding feeding and disease con-
trol.
i i
By
Merrill Candy
Company
Merrill, Wisconsin
(3) Increase labor efficiency by
careful planning of work and by
effective use of proven labor-saving
machinery.
ing machinery.
C. J. Chapman, Soil Specialist
at the University of Wisconsin,
recently emphasized the importance
of using adequate fertilizer
and lime during periods of de-
dining farm prices. Chapman in
dicated that with high living and
production costs hovering over
farmers today, it is necessary to
get every crop acre to produce to
the limit of its capacity. Chapman
further emphasized the fact that
lime and fertilizers are helping
farmers to cut unit costs of production.
S. R. Aldrich, Extension Agronomist
at Cornell University, further
emphasizes the fact that fertilizers
are a good buy. Aldrich
says: "Fertilizers and lime are
the most favorably priced items
in farmers' costs. This means the
farmer should spend relatively
more money for these low cost
*
items. .
The following paragraph is also
in the March issue of Potash News
Letter. "Some have found it dif
ficult to reconcile the emphasis
Cranberry Ingredients By
CRANBERRY PRODUCTS, INC.
EAGLE RIVER, WISCONSIN
EAGLE RIVER, WISCONSIN
on increased production with the annual crops while light applica-Fertilizer experiments on crariexisting
surpluses of farm com-tions were associated with bien-berries were started in 1885 in
modities. There is plenty of evi-nial crops. The percentage of well New Jerse, therefore we now have
dence, however, that through ade-colored fruit decreased as the the benefit of sixty years of requate
fertilization leading to high-nitrogen supply increased. How-search. The results frorr these
er yields, the unit cost of produc-ever, more bushels of well colored experiments and later ones have
tion may be appreciably lowered. fruit were produced by trees re-shown an increase in yield, some
Therefore, it would be very much ceiving twice normal application as much as 116 percent, from the
to the advantage of the farmer to in the light crop years. use of fertilizer. The size of fruit
aim for high yields on fewer In a study on the effect of fer-has been increased and the rot de-
acres, using the very best produc-tilizer on the firmness and flavor creased. These are general statetion
practices available." of strawberries it was found that ments-now let us look at results
Now let us go to the subject of nitrogen alone swelled the berries. in specific cranberry regions.
Fertilizer and Quality. I have Pressure tests on berries showed Crowley has stated that in Wash-
been over a great deal of litera-those from plots receiving a 1-2-2 ington the response was only
ture on the subject and selected fertilizer were firmer than berries from nitrogen and he recomsome
to review here and then from unfertilized plots. Fertilizer mended from 100 to 200 pounds of
present the information on cran-had no effect on storage or carry-sulfate of ammonia. In Wisconsin
berries. I have said before that ing quality. It was also reported the chart suggests a complete
I believed that cranberries would that in some seasons, fertilizer fertilizer with ratios from 1-1-1
respond to fertilizers the same as may have an indirect effect on to 1-6-3. New Jersey has recomother
crops and that is the rea-shipping quality in that nitrogen mended a 1-1-1 and 1-4-2 (see the
son for presenting· information on may increase leaf size and num-last issue of Cranberries). Massaapples
and strawberries. The first ber and in turn the larger and chusetts recommends a 1-2-1.
article I would like to review is greater number of leaves tend to Beckwith published the quality
titled "The Effect of Different increase rot in the field and in and size of berries was improved
Nitrogen Fertilizers on some of transit. with fertilizer. There are no pub-
the Physical and Cremical Factors
Affecting the Quality of Baldwin
Apples." This and other
articles have expressed the relationship
of nitrogen to total yield,
for example, the dollar value of
Baldwin apples was as follows
with half the regular nitrogen, .. .
..........
the regular nitrogen, one and a
half times the regular nitrogen . .
and twice the regular nitrogen.
DOLLAR VAILUE
Year /2N N Il/2N 2N
1948 4 6 9 32
1949 74 68 95 86
1950 1 2 17 74
1951 55 70 74 98
Total 114 145 195 289 i .............
The dollar value is chosen to
express the effect of nitrogen because
of the quality difference.
The quantity of fancy fruit was
the same for all treatments-
seven to bushels tree.
eight per FOR PREFABRICATED FLUMES
But the seconds varied fromr less
than two bushels to about four-SEE
teen per tree. Therefore, when the
two qualities are converted to RUSSELL A. TRUFANT
dollars they may be added and we
see that high nitrogen produces
the greatest value. The total dol-PREFABRICATED FLUMES BOG RAILROADS
lar value with high nitrogen was
nearly twice the dollar value of UNION 6-3696 North Carver, Mass.
the normal fertilizer. Heavy applications
of nitrogen gave heavy ____ _ _ -___ _ _ _ I__
Thirteen
lished results of quality being raking in Wisconsin by E. L. setts growers examine the ma-
impaired because of fertilizer ap-Dana of Wisconsin Rapids, manu-chine, this being the first time it
plications unless growth-was un-facturer of the Wisconsin. (Get-has been on display in the East.
usually stimulated. Growers should singer) picker shown below. Mr. It picks a swath 36 inches wide
see that the annual growth: of Dana stands at the left, with his and Mr. Dana says may be used
new uprights does not exceed one son Joe next, while Massachu-for either water or dry raking.
and one-half inches (in Massachusetts.)
Wisconsin Picker For A Life Time Flume Job
At Cape Meeting USE ALL HEART REDWOOD
Some 300 attended annual
Spring meeting of Cape Cod
Cranberry Growers' Association, Construction Grade Timbers
Wareham Memorial town hall
April 17th with its equipment and
supBply exhibition, an entertainment
program for "the family,"
and to hpo-o a timely talk by Prof. Flume Grad Planking"Bil" Tomlinson on Sparganothis
worm. There was a special din
ner. 2 x6
ner. 2x8 2x10
The ''C r a n b e r r y Quartette"
could not be assembled as anticipated
and the audience was en-PROMPT DELIVERY SERVICE
tertained by Nahum Morse singing
solos. There was a most in-LET US ESTIMATE YOUR FLUME JOBS
teresting talk (illustrated) on
circus life by Ernest Smith,-*f J
Christian Science whose v. er COA%
Monitor, WE G0oodue Lum
hobby is circuses. A highlight
was a fine colored movie of water _____
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... .......l~ii7
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316 ii~~~~~~~~~~~~~~~~~~~~~~~~~~~~.~~~~~~~~j........
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....... .':i::::-:::i:::-~r::::::~ ..........
issii~~~~~~~~~~~~~~~~iiiiiiiiiiii~~
~ ~~~~~~~~~~~~~~~~~~... ...
Fourteen~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~.....
Fourteen
Insects!
Don't let cranberry pests get a start in your new crop! Early spraying or
dusting of malathion has proved effective against Black and Yellow Headed
Fireworm, False Armyworm, Blossom Worm, Tipworm, Cutworm and
Blunt Nosed Leafhopper.
In later sprays and dusts, malathion kills all these pests and the all-
important Fruitworm.
OTHER MALATHION ADVANTAGES TO THE CRANBERRY GROWER:
* No residue problems -Malathion can be used up to 72 hours before the crop
is harvested.
* Low toxicity to man and animal-Malathion offers a wide margin of safety
in handling.
* Compatible with other insecticides aid with fungicides.
Make malathion the basis of your spray schedule! SEE YOUR SUPPLIER
RIGHT AWAY.
Malathion insecticides are available from well-known manufacturers, under
their own trade names, in wettable powder, emulsifiable liquid and dust to
fill your needs.
AMERICAN CYANAMID COMPANY
AGRICULTURAL CHEMICALS DIVISION
30 Rockefeller.Plaza, New York 20, N.Y.
DEVELOPERS AND PRODUCERS OF MALATHION TECHNICAL
Fifteen
C 0 A. Searles
"0 e
Re-elected Head
Of EatmorOfl lllIthe
Annual members' meeting of
Eatmor Cranberries, Inc., was
held at the company's principal
office in Chicago on April 24th,
and was followed by a meeting of
both the old and new Board ofW
Directors. Lester Haines, Execu-
tive Vice President and Secretary
made a report to the 1955 Board
of Directors covering the season's
business and Mr. Morris April of
April Bros., Bridgeton N. J.,
made a report on the handling of
processed berries for Eatmor. Mr.
April stated that Eatmor was
now well established in the pro-
cessing field and with aggressive
sales push would continue its
sales push its
ould continue
progress. A report was also made
by Bozell & Jacobs, Eatmor's ad-
vertising agency, covering the
1955 campaign.
Clarence A. Searles, of Wiscon-
sin Rapids, was re-elected Presi-
dent at a meeting of the new
Board of Directors and Harold S.
DeLong of Mather, Wis., 1st Vice
President. Theodore H. Budd, Sr.,
of Pemberton, N. J. and George
Briggs of Plymouth; Mass., were
also elected Vice Presidents. Mr.
Haines was re-elected as Executive
Vice President and Secretary,
and Miss Edna McKillip was
elected treasurer. Messrs. DeLong,
Budd and Briggs were elected to
serve on the Executive Committee
with the President.
In addition J. Rogers Brick of
Medford, N. J., Charles L. Lewis
of Shell Lake, Wis., and Anthony
Jonjak of Hayward, Wis. were
nominated and elected to serve as
directors for the coming year.
Eatmor Sales Up
Fresh fruit sales of Eatmor
cranberries increased by 39%o in
1955 it was reported by General
Manager to the Board of Direc-
tors at this meeting. In addition
to the increased fresh fruit sales,
sales of Eatmor cranberry sauce
are 5% head of the correspond-
ing period of one year ago.
si^tee
Inhis report to the Directors, and the carbonated beverage field
Haines estimated that there were in addition to its processing and
457,000 barrels carried over from fresh fruit actions."
plan on a real short crop to bail
industgry out" he s id. "Eat-People in pursuit of happiness
often sit down and expect it to
mor is exploring the frozen field overtake them.
I.UmeI W ....s......-IU.-Ul 411-+
i
I
-
!
f(
You Can Produce Top Yields Of
HIGH QUALITY BERRIES
And Keep Unit Costs Down With
-K U C
!
I W
l /
INTERNATIONAL MINERAIS
& CHEMICAL CORPORATION
pP. Box 230 Woburn, Mass.
Tel. WO 2-1036
TAKE ADVANTAGE
The efficient USE OF ELECTRICITY is one of
these better things efficient use in power for cran-
berry bog operations, and in the home.
_______
I i
Pymout County Eectri Co.
WAREHAM PLYMOUTH
iTEL. 200 TEL. 1300
-_______
. .........
You can
stop fruit rots
and improve quality
with reliable
DuPont Fermate
Ferbam Fungicide
You can depend on "Fermate" to prevent y our bogs will give you higher yields of
rot of the berries on the bushes or cleaner fruit when you use "Fermate."
while in storage. "Fermate" gives this It's available for sprays or dusts. For most
protection through excellent control of effective spray coverage and protection
fungus diseases that attack cranberries. of waxy foliage add Du Pont Spreader-
What's more, "Fermate" is mild. It's hard Sticker to the spray mixture.
on fungus diseases but its gentle action
means minimum danger of burning or
a ee your dealer for full information
stunting tender flowers, leaves or fruits. ee your dealer for full information
and supplies. Ask him for free litera
ture on "Fermate" and other reliable
Du Pont products. Or write Du Pont,
For brush and weed control Grasseli Chemicals Department, Wilming
usethese ton, Delaware.
effective chemicals
use these effective chemicals | on all chemicals, follow label instructions and warn
"Ammate" X Weed and Brush Killer . . . For control ings carefully.
of brush, poison ivy and to prevent resprouting of
stumps, you can't beat Du Pont "Ammate" X. It kills
both foliage and roots; prevents regrowth. "Ammate"
X is non-volatile, reduces to a minimum hazard
the F erma e
of damage by spray drift. This is the ideal chemical Ferbam Fungicide
wherever brush is a problem.
"Karmex" DL Herbicide . . . For spot treatment and
long-term control of annual weeds and grasses around
buildings, farmyards, fences, etc., use new "Karmex"
DL Herbicide. Only 1/ to /2 cup of the chemicals
in 2 gallons of water is enough to control vegetation
on 100 square feet for an extended period. "Karmex" REG.U.S.PAT.OFF
DL is non-volatile, non-flammable and non-corrosive BETTER THINGS FOR BETTER LIVING
to equipment.
__.__________________^_,/ ... THROUGH CHEMISTRY
.______
1) E<, Ban
P.O.Box
5j-
089.O), EY 3R"m23
Wisconsin Rapids .:s
::::::::::::::::::::::::::::::
:::: ::::: :::::: ::::::: ................
Several leading grocery manufacturers 'in cooperation with the
Broiler Council will kick off a promotion with this exciting full color
poster along with a full page, full color advertisement in Life Magazine
May 28.
Of course~ Ocean Spray Cranberry Sauce will be included in this
promotion for what else makes chicken taste better than Cranberry
Sauce?
This is another in Ocean Spray's continuing series of promotions
to build a stable, profitable market for the cranberries produced by
NCA Grower Members.
NATIONAL CRANBERRY ASSOCIATION
The Growers' Cooperative
Hanson, Mass. Bordentown, N. J. Coquille, Ore.
Onset, Mass. nfcrtfc nil nil ^ rtin ini North Chicago, Illinois^ nr iimi im m niini (m mkias Markham, Wash.x
Cranberries -The National Cranberry Magazine -link page
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NEXT....................Cranberries -The National Cranberry Magazine June, 1956
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SERVING A $20 000 000 A YEAR INDUSTRY
:~ rotlNlICRANBERRYMAG*4
::::~:::~il:::':: /8z:·
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CAPEC O U~.." isi::::~~~C~:b·:::::··.NEJERSEY ~ ~ ~ ~~# :::::::······
-i0~~~~~~~~~~~~~~M:~iiiii::::::::ij:1i ::::::i:::;:::::i::i:::::;~j
W,0C04 5 INirl~::::::: ~ ~ ~ :: ~:~~~Sii~ii~
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OREG O N ~ ~ ~ ~~~~~iit·M:ii~iiiilliliiiii:~identification:::::::::::::::I ::~:::..:
· ::::ji1:::::
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4%as~~~~~~~~~~~~~~~~~~~:::j i~g~;a:::·-·~~~:::::::::::::::::::
UARADA
n ~ ~ ~ ~ ~ ~~~#~l·· ::::::i::':iii.:~::::
J~~ ~ ~~~~~~~:iiS~~~~~::: ~~:: xr:~::II:::::::::i: r~::::r·
~ ~
FERRISWAITE NCA Man of Many Activities (.CRANBERRIES Photo):·:·:·:·
Eatmor Cranberry Sauce C e & Vineard BRIGGS & STRATTON,
DIVISION OF p CLINTON, WISCONSIN,
Morris April Bros. Electric Company LAWSON and HERCULES
ENGINES
EXCLUSIVE PROCESSORS OF
l ....Il Workmanship
l~ Eaxpert
.:.?'"ffices: Off ices: Only Genuine Parts used
Engine Driven Generators
| | i ~~Hyannis and All Applications
~Portable
Orleans Power Mowers
_·~~ > j ~ Provincetown and Tractors Serviced
BRIDGETON -MILLVILLE -TUCK .HOE Vineyard Haven Alan Painten Co.
NEW JERSEY Established 1922
Tel. 334 HANOVER, MASS.
SERVICE & SUPPLIES Wareham Savings BankEQUIPMENT
and
INSECTICIDES E Falmouth Branch H A Y EN
FERTILIZERS HsEARA TO
FUNGICIDS | Welcome Savings Accounts WAREHAM -MASS.
Loans on Real Estate
Agent for
WIGGINS AIRWAYS
Safe Deposit Boxes to Rent MYER'S SPRAYERS
Helicopter Spray PIMPS
and Dust Service PHONE WAREHAM 82 UM
PHONE WAREHAM 82 . ......
.80 EQUIPMENT
FALMOUTH SCREENHOUSER F. MORSE SEPARATORS -BLOWERS
WEST WAREHAM, MASS. .....
DARLINGTON
PICKING MACHINES
The National Bank of Wareham —
Conveniently located for Cranberry Men | Extensive Experience in
* ELECTRICAL WORK
At Screenhouses, Bogs and
Funds always available for sound loans Pumps Means Satisfaction
ALFRED PAPPI
WAREHAM, MASS. Tel. 626
Complete Banking Service ADVERTISE
in
Member Federal Deposit Insurance Corp. CRANBERIES
WATER WHITE Robert W. Savary CORROGATED BOXES
ForKEuReoSCEaNberry BoCHRYSLER-PLYMOUTH of Special Design
For use on Cranberry Bogs
SALES and SERVICE
Also STODDARD SOLVENT Manufactured for
"The Car With The
Prompt Delivery Service PromptDeliveryService Cranberry Growers for
100-Million Dollar Look!"
Twenty Years.
Repairs on all makes of cars
Franconia Coal Co. Tel. Wareham 63-R
Inc. Goodyear and Federal Tiresgat Box rp
W reham, Mass. Genuine Parts and Accessories C .
WTel. 39-R East WrhmMFALL RIVER, MASS.
Tel. 39-R Bait Wareham, Mass. Tel. Osborne 6-8282
CRANBERRY PUMPS AES RRIGATION SYSTEMS
for usesAMESIRRIGATION
GROWERS all SYSTEMS
Choose and Use PUMP REPAIRS RAINBIRD SPRINKLERS
Niagara Dusts, Sprays and WATER SUPPLY
MOTORs -ENGINES PRIZER APPLICATORS
_^pB~ ~ MOTORS -ENGINES
FOR
WELL SUPPLIES FERTILIZERS & INSECTICIDES
TANKS
Division INDUSTRIAL HOSE The
Niagara Chemical
Food Machinery and A E T N A Charles W. Harris
Chemical Corporation A ET A
Middiprt, Now York ENGINEERING CO. Company
Mew England Plant and Warehouse 26 Somerset Avenue
Ayer, Mass. Tel. Spruce 2-2365 HANOVER, MASS. North Dighton, Mass.
Send ACopy
CRANBERRY PICKING
To Your Friends ... WITHOUT CHARGE BOXES
_.D____."_Shooks,
M. _t --_ ___ _______ or Nailed
Please send a free copy of CRANBERRIES with my eompliments to th Shooks, or Nailed
persons listed below: Let me repair your broken
To -...... To ..................-.......-.......-..... _ _ boxes-or repair them yourself.
-...........-........
Address ..-................. Address .............................. Stock Always on Hand
City -.-....-..-.................Z ......State .... ...City ..................-....... ..Z..-..._ .State-------
~City-~Z-State -Z._~Stat [ F. H. COLE
....................... __I
.............. ................ _ --. . ..--Tel. 46-5
ISender
Addrss .............. ............ .. .. ................ .. North Carver, Mass.
One
I,-liii ii
-ii. fD i-itiliii ii-HiItiiii uiIi.
DHAyE
l DANA M ACHIN"
E& S UPp LY COO=
C regon Pioneer Dies
; 1 N Eugene Atkinson pioneer cran-
SEPARATOR Wis Rapids Wis berry grower of Sand Lake Ore-
Wis.
WAREHAM, MASS. j . L--gon died April 1st. Mr. Atkinson
jMFGS. of. ! claimed the distinction of being
·Rapis I. BWis.
BO Oregon's oldest cranberry grow-
BERRY-
IST
n-SPRAY BOOMS
*F E GRASS CLIPPERS j
FERTILIZER
SPREDERS
l'W LIS pGetsinger -RetractoRetracto tooth I
Getsinger tooth
IN pickers
rIDDIDryersATIIfi Ijly DISTR. of: I
PIPE VEE BELTS & PULLEYS I
HAhoROLLER CHAINS gj
DAB~mim ROLLER
H~flgK
SPROCKETS &
RAINBIRDiI HADUS BEARINGS *
PERMANENT & MOVABLE ! CONVEYOR BELTING
installations for STEEL
FROST and IRRIGATION
_ _ l tlllllllllllllllllllltBIIBIIIIIIIIIIIl ~
,_ l_
Attentrsi!! I W Hure CO
.fe
o Grwr ur e o
for * COAL
Spring
control NEW ENGLAND
we offer COKE
water white * FUEL OIL
kerosene
"GRADE A"
Water
metered trucks
SOLVENT flLI ELROL SE
SF SOVEN
SUPERIOR For UOBaker
STODDARD
OGS
(METERED TRUCKS)
F UEL C0 MP A NY 24-hour Fuel Oil Service
am, Mass. Telephone 24-2
Tel. 3-J 341 Main St. WAREHAM
^I~TA C. . * THOROUGH 8
OIl
* Isa^ POLLINATION I
Distributor of the Famous I GOOD
TEXACO CROP INSURANCE
WATER WHITE LET OUR
KEROSENE I HONEY BEES
DO IT FOR YOU
For your Bog g -I
STODDORD SOLVENT Blue Hill Apiaries
47 POND STREET
e
He was born in Oberlin, Kansas
in 1.880 and was brought to Monmouth,
Oregon in 1882. After
four years the family treked to
the coast via the old toll road out
of Dallas through Sheriden and
Wilhemina to Hebo, thence up the
beach by sled to Sand Lake.
Eugene's father purchased land
from W. C. King, the keeper of
the general store. Mr. King had
brought vines from Cape Cod and
helped prove that cranberries
would grow in Oregon. These
vines were chiefly Cape Beauty,
Bugles and Bells, none of which
kept well after harvesting.
The Atkinsons learned of the
McFarlin marsh near Coos Bay
and from there secured enough
vines to set out three acres. As
a young boy Eugene got his first
experience in cranberry growing
by helping his father sort out
vines and plant them by hand 12
inches by 12 inches apart.
Eugene was married to Elva
in 1912. (It was in this
year that John Langlois came to
Sand Lake to secure vines for the
first Bandon bog.) To this union
were born four daughters all of
whom are living.
N
Get the right product
for every pest problem
Use ORCHARD
SPR DUSTS)
.. the first choice of
Commercial Growers
GENERAL CHEMICAL DIVISION
' ~
-m . -an err ?brsuch
*MSeVasonHBBayeBmHin s aprncasaty
:A " [o n~~~ Band
I-B 1.problem.
%Nona an N1otBeset l Pthat
FielB~ andB
tatUIonI otes(temperatures
by J. RICHARD BEATTIE
Extension Cranberry Specialist
________________________________ -~
and particularly
that have a new or second brood
~~MayJune, those
as weevils and fireworms,
they seldom become a serious
It is suggested again
growers choose a warm day
over 70°F) when
obtain as accurate a count of this
pest as possible.
May is a good month to treat
~brush around the uplands. using
one of the brush killers. Low
volatile esters of brush killers are
reasonably safe for use on shores
and uplands for poison ivy, brambles,
and woody weeds if greatly
diluted-one part in 250 parts of
water. Irving Demoranville, is
putting out many plots to determine
the effectiveness of a number
of new weed chenmicals on a
wide variety of weed pests. Dr.
Cross emphasizes again the importance
of providing good drainage
before undertaking extensive
chemical weed treatments. He
suggests greater use of weed
clippers during this time when a
number of bog practices have been
curtailed.
Dr. Bert Zuckerman plans to
initiate a series of tests to determine
proper timing and the effectiveness
of several fungicides for
the control of fruit rots. He brings
a new approach to this particular
:
&L
Season Delayed
April temperatures averaged
°
nearly 2 per day below normal
and was slightly below normal for
rainfall. The unseasonably cold
weather experienced this month
and last has greatly retarded bud
development with the result that
our season, as of May 15, is ap-
proximnately ten days b ehin d
schedule. There may be certain
advantages that accompany such
a cold spring. For example, the
keeping quality forecast has tend-
ed to improve a bit as a result
of April temperatures and rain-
fall being below normal. Frost
activity has been limited to only
one warning up to May 15 due
largely to the slow development
of the buds. Incidentally, tempera-
tures dropped to 12° on some bogs
the night of May 8 with tempera-
tures of 16-18 ° being rather corn-
mon. If the season has been more
advanced there could have been
rather extensive damage from
such low temperatures on unflood-.
ed bogs. Careful examination of
the buds exposed to these tern-
peratures have shown very little
injury. Water supplies are well
above normal as a result of little
frost activity and should be sufficient
to carry us through a nor-
mal spring season.
Alert For Sparganothis
making its appearance as a tiny
blackheaded worm very closely re-
sembling the blackheaded fireworm
about the 3rd or 4th week in May.
Careful examination of the new
growth for webbing of the new
tips is in order during this period.
The insect net will also be of
great assistance in locating this
pest. We have not established a
count similar to other cranberry
pests that require treatment. In
other words, one Sparganothis
fruitworm to 50 sweeps or if found
in a cranberry tip is too many
and treatment is recommended as
outlined in the new insect and di-
sease control chart.
Suggestions
We should not overlook the
other early spring pests such as
weevils, false armyworms, blos-
som worms, spanworms, leaf hop-
pers, and fireworms. If these in-
sects are carefully controlled in
Brewer
INSURANCE
40 Broad Street, Boston,
Mass.
B. PLUMER
H. LEARNARD
H. SOULE
M. CUTLER
Alerwt For Sparganothis ar-ARTHUR K. POPE
A new insect season has arrived
and with it the threat of a CONVERSE HILL
relatively new pest for Massachusetts
growers. We refer, of course, EBEN A. THACHER
WILLIAM
EDWARD
HORACE
CHARLES
.
to the Sparganothis fruitworm HERBERT
which has received considerable
attention in recent months. Grow-
rs who have suffered damageServing
from this pest last season need
little urging to be on the watch
for this pest this spring. Accord--8
ing to Professor "Bill" Tomlinson
Sparganothis fruitworm could be _____
R. LANE
the People of New England
Since 1 59 |
.i...i.-___—---_
Three
problem with the use of radio-ac-
tive materials to facilitate his
studies.
Dr. Fred Chandler and Irving
Demoranville have nearly com-
pleted the setting out of new
seedlings, plus a large number of
the older varieties of cranberries
on a brand new section of the
State Bog prepared for this pro-
ject. With a section given over en-
tirely to this work our visitors in
the future will have a much better
opportunity to study the growth
and fruiting habits of the seed-
lings and the new and established
Dvarieties.Chandlerpointso t t
Dr. is time yearout to th
a good of apply
is a good time of year to apply
fertilizers to bogs that require it.
Urea may be combined with in-
sect sprays which will reduce the
cost of application. If this is done,
however, plans should be made to
balance the fertilizer by apply-
ing phosphorous and potash later
on in the season. The use of ni-
trogen alone tends to produce
runner growth and also weak
fruit.
JAMES C. GLOVER
MAIN CONVENTION SPEAKER
M .G
James C. Glover, president of
NCA was the principal speaker
May 18th at the annual conven-
tion of the National Food Whole-
salers convention, New Orleans.
His topic was "The New Ameri
can Revolution" in which he out
lined the tremendous changes in
business.
Mr. COOk Of
Western Pickers
Passes On
Frank W. Cook, who has been
Massachusetts agent for Western
Pickers, Inc. died at his shop Fri-
day night, May 4th. Mr. Cook had
come from Oregon in 1948 mar-
ried a Massachusetts girl, Minna
Hutchinson Thurston of Duxbury
a few years later and became an
integral part of the Massachu-
setts cranberry industry.
He was born in Elizabeth, New
y te
dam, N. Y. and later operated a
six horse freight on the "Caribou
Trail" in British Columbia as a
young man. He spent some years
in Okanogau County on the Upper
Columbia River in Washington
State and then became a general
contractor in Coos Bay, Oregon.
cnrtoina
The trouble with natience i-that
tile more you have the more some
people use it.
ATLANTIC
I
WATER WHITE KEROSENE
Pumped directly onto bog through a spray
nozzle.
IIBllEllllllIIIllilBliiiilllllllllmillllli
N O T I C E T O
WESTERN PICKER
Owners in Mass.
Because of Mr. Cook's recent
death-Frank Cook's
S alesand Service at Sou
Middleboro, Mass. will
shortly be closed.
Those Western Picker
owners having models before
1954 and desiring
overhaul or repair, should
soon contact the following
Machine Shops and make
arrangements for service.
Braley's Shop, Wareham
Ashley s, E. Freetown
William's Garage,
Brewster
For models after 1954
please c o n t a c t Carlsn
Mfg. Co. in Kingston.
For the benefit of those
prospective purchasers of
the 1956 Model at the re
duced price offered byMr. Cook until June 1st,
1956, Mr. Hillstrom will
be at Mr. Cook's Shop in
So. Middleboro each Monday
and Tuesday till June
1st, between 10 A. M. and
3 P. M.
ra:
Middleboro 763M3
or
l || Kingston 2409
STODDARD
*
SOLVENT |
for appointment
Otherwise communicate
with CARLSON MFG. Co.
at Kingston, Mass.
PETROLEUM SALES & SERVICE, Inc.
Hedge Road -Plymouth, Mass.
or
WESTERN PICKERS, Inc.
Phone Plymouth 1499 Coos Bay Oregon
Four
Four~~~~~~~~~~ litt~iiiiiipiiiiliipliIl!lilli MWll!il!ill,
Issue of May 1956 -Vol. 21 No. 1
Published monthly at The Courier Print Shop, Main St., Wareham, Massachusetts. Subseribtio,, $S.0 per year.
Entered as second-class matter January 26, 1943, at the post-office at Wareham, Massachusetts, under the Act of March », 187T
FRESH FROM THE FIELDS CompiledbyC. J H
MASSACHUSETTS the present conditions. There is lower berry returns.
the usual spring work on a modi-Little New Planting
April Cold fled scale and new bog building About seventy five new acres
April in the Massachusetts is at a minimum, only a few small are evpected to be planted this
cranberry area was a cold month, pieces going in here and there. spring and vines are now being
the average being about three de-cut for this panting. This is the
grees a day below normal. Rain-WISCONSIN fewest new acres to be planted in
fall was practically normal, the Wisconsin since the end of the
average being 3.85 inches while April Continues Cold war
e tato measured Th of Aprsil northernh had
s th averal Some
Apreipitation of
State Bog was 3.71. below normal in temperature and winter flood at end of April, and
Chill May Improve Quality precipitation. This type of weath-snow remained in the woods.
May came in with the same kind er has prevailed in Wisconsin There was thought the late spring
of weather, the first ten days since last October with only might hurt size of berries.
averaging a little more than two January averaging normal in tem-_
degrees a day minus. Dr. Cross perature. The forecast for the first N JR
has reported that a cold spring half of May is for continued be-W J Y
would be favorable toward a low normal temperatures and pre-A view from the air by Walter
higher grade in keeping quality cipitation. Z. Fort has revealed that about
than the preliminary keeping Water Withdrawn Late 80 to 90 per cent of New Jersey's
quality forecast indicated. The Water was withdrawn from bogs were still under water durchilly
spring will prove a blessing, marshes about a week to ten days ing the first week in May. Most
if it is possible to have issued in later than normal. There was very of these were to be drawn on the
the June and final forecast that little high water this year. Vines traditional May 10 which corresthe
quality prospects have bet-appear to have come through the ponds to Massachusetts "late
tered. So unusual, however, is the winter in good shape. Nighttime water" bogs. Some will be held
cold, that what influence it may freezing temperatures and cool until the first week in July to
have on the size of fruit is unde-days have kept the vines dor-rest the bog, to kill insects, and
cided as yet. mant. Very little frost is left in to kill or retard weed growth.
First Frost the beds. Although the 1956 frost Weather For April
In spite of the generally cold warning service was scheduled to At the Pemberton Laboratory
and disagreeable spring so far, the begin operations May 1. Southern the average temperature for April
first general frost warning did marshes were blanketed with a was 48.2°, which was 3.5° below
not go out until May 8th. That five inch snowfall April 29 and normal. Rainfall was 3.17 inches,
night there was a real frost, lows minimum of nine degrees were only .06 of an inch below normal.
reported to the Station ranging recorded. Since most bogs were kept
from 12 to 25 degrees. There Spring Work flooded and the weather remained
were ample water supplies, every- Most marshes were busy prun-cool, there was little or no hazard
body who could, flowed. A rather ing and combing vines the last of to cranberries. The weather in-
comprehensive survey of bogs April even though the weather duced the maturing of spores of
after by Dick Beattie and George was inclement. Some marshes mummy berry in the blueberry
Rounsville has shown surprisingly were also apply fertilizer. A fields early in the month. Fortulittle
injury-even though ice was number of growers are building nately, the dtvelopment of blue-
formed and apple buds were re-under vine booms to use in apply-berry buds was 2 to 3 weeks late
ported touched. ing solvent after new growth and it appears that there was
Not much bog work is being starts. It appears limited amounts little infection of the fruit and
done, as might be expected under of solvent will be used in view of flower buds.
Five
The first frost warning of the
season was sent out the evening
of May 4. Bog temperatures were
24 to 27 degrees.
WASHINGTON
Buds Up
to Date
The month of April has been
one of the warmest recorded, also
the driest, according to the Weath-
er 'Bureau records taken for Long
Beach area. The low for the month
was 300F. with a high of 850F.
with mean temperatures of aboutvr
52 °. Thede Were nineteen consecutive
days without a measurable
trace of rain. That is a record for
this area. Along with this there
was a high precentage e of sun-
shine consequently, the bogs at
the present time are developing
normally despite the cold previous
to this time
That November Freeze
The results of the November
freeze have become apparent as a
result of this wari, dry weather.
Approximately 20 to 25% of the
uprights have ro. n
turne mined
uprights have been killed down
much further than those uprights
killed by twig blight. Some up
rights appear to have the cam-
swivel
bial tissue injured in varying de-
some uprightsOn which
appear alive as yet the cn bian
is completely brown and probably
kill not-function durin the com-
ing season. On others it ib somet-
what discolored 'but doe, not appear
to be-completelybe .;completely killed.
Because of this variatio-the final
analysis ofrthe injury from this
freeze can ot be determined ntil
later on during the growing season.
This does afford an excellent
opportunityto study the facts of
cold injury. There does not at
this time appear to be sufficient
kill of the buds to reduce the crop
to any large degree as most bogs
had a rather heavy fruit bud set
in the fall of 1955.
Fertilizer Increases Development
have appeared to increase the rate
.of, development of the buds this
year. It appears now that a
second application of nitrogen
fertilizer later in the season will
be of value as far as fruit develop-
ment is concerned.
Six
Twig Blight blight this year although it was
Recent surveys taken during not apparent last year. The fungi-
the month of the twig blight fun-cide trials will be repeated this
gicide trials, have shown a good year as well as further investiga
control from wettable sulfur, fer-tion as to the time of infection
mate, captan and manzate. Those of this disease.
bogs on which the recommended Fireworm Variable
application of wettable sulfur The fire worm population is
were applied have a greatly ri,-quite variable among the bogs in
duced amount of twig blight this this area. Some bogs had a heavy
spring. A number of bogs in the infestation of fire worm eggs
Grayland area have the twig while others are relatively clear.
T I T 1 M
.. ..
....
Fer r
THIS S THE 1956 MODEL WITH THE
FOLLOWING IMPROVEMENTS .
A wheel in back for easier handling.
Agrees.
better, troublefree drive for the wheels.
An apron back of the fertilizer box to kee fertilizer
ff th machineand operat or.
A 61/2 foot ,box carries one fertilizer, grl
Sfoot box bag of fertilizer.
Automatic shut-off when the machine is stopped for
filling.
Can be easily adjusted for any amount of fertilizer up
to 40 bs. per acre.
Will cover an acre in a half hour.
The machines can be purchased or rented
TEL.
No. Rochester 3-5526 New Bedford 3-4332
C O
j 191 Leonard Street Acushnet, Massachusetts
I _ _
BUYING PUBLIC SETS COMMODITY
PRICES, MASS. GROWERS TLD
Supply Should Not Exceed Demand, Is Straight Talk
From Food Experts at Meeting Sponsored by NCA
General concensus of two five-man panel meetings sponsored by
National Cranberry Association for Massachusetts growers April 18th,
discussing marketing, appeared to be; "advertise cranberries more
push cranberries to the fullest extent, and in some way, limit the
berries going into the market" to relieve the present depressed condi-
tion. These sessions were at Hyannis at a noon luncheon and at Ware-
ham Memorial town hall in the evening (dinner) with more than 300
present.
A panel of three food experts pulled no punches in telling that food
distributors were in business to make money and had found it diffi-
cult to do so in selling cranberry products, which were higher priced
than the most important competitive product-apple sauce-and that
Ocean Spray was higher-priced than some "independent" brands.
Panel consisted of Ernest H.
Lang, president of the Kennedy
Menke Company, New York, one
of the largest food brokerage
firms in the country; Raymond
Laurans, president of Roger Wil-
liams Grocers, Providence, and
member of Independent Grocers
Association and Harold Slamp,
head buyer and merchandiser of
the American Stores of Philadel-
phia fourth largest chain grocers
in the country plus E.
in the country, plus Larry E.
Proesch, who cordinates sales for
NCA and Gordon Mann, NCA
sales manager. Mr. Lang served
as moderator.
While none of the panelists di-
rectly advocated the Federal Mar-
keting Order for cranberries, at
least two of the men, indirectly
pointed out that it might be just
the thing the industry needed at
the moment to relieve it of the
current severe t~rouble.
·
Mr. Slamp, in answer to one of
about a dozen prepared questions,
started the discussion about mar-
keting agreement, or an order, as
is now being sought in Washing-
ton. He had been asked "Do you
think that a government market-
ing agreement would be of advan-
tage to the Cranberry Industry as
regards a U. S. Standard grade
for both fresh and processed ber-
ries? In other words, do you think
that a U. S. Standard grade for
berries would help and sell more
cranberries?" He did not attack
the answer directly but spoke in-
stead of the success enjoyed by
the Cling Peach growers who "got
together with the government
some time ago with the result
that smaller peaches did not reach
the market."
Cling Peaches An Example
First, he said the California
growers had ascertained how many
peaches the public needed and
now each year about that amount,
with slight fluctuations, is pro-
duced. Since the agreement was
reached, peach prices on the re-
tail market vary very little. There,
peaches which at a certain period
of growth had not reached two
inches in diameter did not reach
market. Admitedly there was a
20 percent loss from potential
production the prices which the
^ than
peach growers got, more tIBI
made up for the loss.
Further, he explained a mar-
eting agreement made certain
that only number one fruit reach-
es market (as number one) and
the buyer gets the benefit. The
arrangement also results in a
more or less uniform cost to the
consumer, an almost guaranteed
price to the grower and little
fluctuation in any part of the in-
dustry under marketing agree-
ments.
Also Maine Potato Growers
He advised representatives of
the cranberry industry to "talk
to the potato growers of Maine
because they have invested money
in a similiar agreement and have
gained valuable experience."
Mr. Laurant was the only
panelist to urge caution in rela-
tion to the marketing agreement.
He said: "It sounds good, but all
anglesshouldbe investigated
thoroughly. Such an agreement
sounds like Utopia, but remem
ber there is a year that you
might have a bad crop and the
the price would have to go up.
Among other questions that held
interest were those concerning
advertising. In fact, first question
was asked, was "Why doesn't
Cranberry Juice Cocktail sell in
greater volume?" Panelists ap
peared to be in agreement that
consistant advertising would do
the trick. Mr. Slamp asserted,
"Assuming you have a good pro
duct, you must have good promo
tion. But, remember, no product
can sell overnight." He added
there is also a cost factor in
volved in the cocktail problem. He
suggested, that if cranberry juice,
if worked in with another juice
in a larger can (46ounces) might
tur consumer trend toward great
er consumption. Mr. Laurans
voiced the opinion growers might
lose more than they make by
raising the price of cranberry
sauce to 20 cents or more a can.
His stand supported that of Mr.
Slamp who said he thought a 20cent
price would bring seasonal
slumps.
"There is only one person who
dictates prices. Not you growers,
not buyers not wholesalers, but
Mrs. Public."
Ill iil
"Ask
U
The
Grower
| Who
Belongs"
^ 1
i
CRANBERRY GROWERS Inc.
_ Mead-Witter Bldg.
j Wisconsin Rapids, Wisconsin
j l
'tuilmittutllllll111iuiitjiiult!i tiu((!iutit
Seven
Advertise WiselyTurning to the question of cranberry
surplus, the only answer
Mr. Lan said he could see is to
"keep advertising, keep pounding
away to get your surplus into
cans and out to the consumers."
cans and out to the consumers."
Asked if there should be a televi-
sion campaign, Mr. Slamp warned
that a TV program is very expensive,
and "I don't think your
association (NCA) could support
such a campaign. He added that
food products simply did not have
the high-profit margin of beer and
soap products. Therefore every
one of your advertising dollars
must be spent wisely."
Independent Competition ~
Independent
The competition of smaller in-
dependent, or so-called "private"
firms producing canned sauce at
lower prices was considered an
important factor in the marketing
picture, and the entire industry
could be hurt by inferior products.
It was painted out that when the
frozen food industry was in its
infancy, one major firm spent
FERRIS C. WAITE OF NATIONAL
IS MAN OF MANY SIDES
A Vice President of that Co-op, Now Secretary of Mass.
State Board of Agriculture, Vice President Cape
Growers' Association -Has Been Interested in
Farming Since Boyhood -He "Likes People"
by
Clarence J. Hall
Ferris C. Waite, cranberry
grower in his own right and a
vice president of National Cran-
berry Association, is a familiar
figure to Massachusetts growers
and, in fact, rather well known
throughout the industry. He has
been very active, in one capacity
or another within the cranberry
field for the past twelve years.
This has largely been in regard
to the multitude of duties in-
volving the position of vice presi-
dent in charge of growers' rela-
tions of the cooperative. Recently
that department of NCA was
abolished as such, but Mr. Waite
has been assigned new work.
Ferris since boyhood has been
in t e r es t e d in agriculture, the
"yen" to get along with people
and his promotional and co-operative
spirit, Cape Cod Cranberry
Growers' association last August
named him first vice president of
that organization, and presumably
he will head that group two years
from now, as it is customary for
a president to hold office for that
period. At about the same time he
was appointed a member of a
group having greater scope in
agriculture. He is now one of the
seven members of the Massachusetts
State Board of Agriculture,
serving a term of seven years. He
has been chosen secretary of the
board and is the only member,
who has a full-time affiliation
with fruit growing. Appointment
was by Governor Christian A.
Herter. He was, before that, a
member of the governor's advisory
agricultural council for one
year. This is an unpaid position
and meetings are held at the state
agricultural department, 41 Tre
-—
T
$19,000,000 to teach its copei-growing, and particularly the mar-
tors its methods, "the reason for ting end He likes people. Likes
the firm doing this Mr. Laurans to ake new acquaintances. This,
explained. that it feared some of of course, is an asset in most any
its smaller competitors might
cripple the infant business if they
sold inferior quality.
Mr. Proesch, in one of the final
questions, said it was his hope in
the next few months to move
1,500,000 cans of cranberry pro-
ducts. He said he has great hopes
in the advertising of the combination
pack and promotions prom-
ised by chain groceries to move
cranberry sauce. He was referring___
by the promise of the National
Association of Food Chains in an-
swer to an appeal made by theanu
industry (as reported in the last
issue) to help the industry through
an organized campaign to move
more cranberry sauce in the im-
mediate future. NAFC, as one of
its functions tries to help industries
in trouble because of sur-
pluses.
Applause followed his statement,
"Come August 31 we have
every hope that we won't have to
look at toob-ig a surplus of berries."
-'
Eight
endeavor, especially in public re-
tions, which he enjoys.
Recognizing his abilities, his
T
T NE &
CO MPANY
Maufactu of
c rer
Folding Paper
Boxes
1881 75TH -1956
_
105 SPRING ST. EVERETT, MASS
Tel. EV 7 -1240 -1241 -1242
'
mont Street, Boston. association of growers. It began lower prices received by the farni-
Waite was born in Cleveland, very modestly, but in its second ers were apt to become. A slow
but his boyhood and youth were year became the largest auction market meant low prices, the
spent in Philadelphia. His father in the state. He developed the producers of these perishables
was an oil man, specializing in market to include eggs, as well were "worn down" by the buyers.
lubrication and was called upon to as vegetables. He had the market opened at two
put in the first lubricating depart-Seeking broader fields he moved o'clock each market afternoon.
ment for the Atlantic Refining from New Jersey to upstate New Buyers were first allowed to go
Company. Ferris was graduated York, taking over the manage-up and down inspecting the pro-
from grade and high school in ment of the Capital District Co-duce in the stalls, but not after
"the City of Brotherly Love" and operative, which occupied 25 acres the signal for the start of selling
summers he spent in the country-on the outskirts of Albany. This had been sounded. With this sysside
of Pennsylvania. It was was what is known as a regional tm in operation there was fast
through this that he became in-market, handling carload lots of buying, and at increased figures.
terested in farming. His father vegetables, fruit, poultry and About 80 percent of all produce
first wanted him to study biology, eggs acting as receivers, jobbers available would be sold in the first
which he did at the University of and brokers. three-quarters of an hour and the
Pennsylvania. When he first came, there was
market closed up about five.
He found this study giving a trackage for 12 cars; when he left, After his work as manager
broad foundation, useful later, for 105. Trucks were handled from there from 1935 to 1943 Waite saw
when he went to Cornell, where he Boston to Buffalo and to the a bigger opportunity when he was
specialized in agriculture, major-Canadian border, produce coming asked to become affiliated with
ing in fruits and vegetables, in from the Mohawk and Hudson the cranberry cooperative. He as-
finishing there in 1913. river valleys. While he was there sumed the post of growers' rela-
From 1913, or in fact, from the this became know as the fastest tions man, which consists really of
summer previously, he was head selling market in the United supplying information on all phaover
heels in agriculture in the States. ses of cranberry growing from
farming business with his father-Mr. Waite became aware that NCA management to the growers,
in-law, Walter C. Black in New the longer a market remained including at that time, having
Jersey, continuing this 'for 22 open with selling going on, the charge of insecticide, fungicide
years.
He was engaged in both the llil! illl l!l!lllll llilllll lillllilllllltII
growing and selling of fruits and Err iE DAND
vegetables; cabbages, potatoes, I SPLL -CRANBERY
tomatoes, beans, peppers, and ap-g (OR BLUEBERRY) i
ples from a 65 acre apple or-FILLIN MACHIN §
chard. This was at Hightstown, lILLING MACHINE
which is adjacent to the Jersey
cranberry area. Many times he O( ters Y u
drove by cranberry bogs, but was ' '
not interested in the fruit at this I SPEEDS TO 48 OR MORE PER
period. He began work in the days
when produce was mostly carried MINUTE-SIMPLE OPERATION
to market by horses and wagons, TELESCOPIC ADJUSTMENTS
but was one of the first to take TILY -EAS CLEAN
over bringing produce to market VY E by
automobile, as trucks care ! ING FOR SANITATION
into the picture. His firm trucked ! LOW MAINTENANCE COST U
apples, peaches and cherries into TRI IF PRAT
the markets at Asbury Park, TROUBLE-FREE OPERATION
Newark and New York. SPOUTS THAT FIT YOUR
It was at Hightstown that he CONTAINERS
first became fascinated by the O
possibilities of co-operatives for SPEE-DEE FiLLER
the grower. He organized an auc-I MANUFACTURED By
tion mark tere, with the prin-SPEE-DEE Packaging Machinery Corp.
cipal purpose of bringing the cityDEE Packaging Machiery Corp.
buyers to the country to buy pro-Dv. OF PAUL L. KARSTROM Co.
duce, instead of the farmer tak-Chicago 36, I
ing it to the city to sell. He be--
came president of the Tri-County * Also distributors of CMC Automatic Cartoneri
Cooperative Auction Market, an {iiMitimHIiI HliltUIIIIIItl1IHI-lllHIII-ImIttl il II IIIIII
Nine
and herbicide supplies for grow-ter, the fraternity Alpha Tau progressive step in the thinking
ers. He was contact man between Omega, "ATO" from hiss college of the N.C.A. management.
the co-op and the grower. days. He is a director of the 'Although no committments can
In 1946 he bought a bog of Plymouth Federal Savings and t th
nearly ten acres on Main St., Loan Bank. Hthe ispresent time it is
Loan ank.He is, obviously a.
Plympton, an old bog growing member of the Cape growers' .obTvious that with N. C. A. domes-
about half Howes and half Blacks. association and of the cranberry tic sales increasing each year the
One of his first steps was to in-clubs. He has served on various added impetus of export sales
stall a sprinkler. Since then he committees within the industry. w
has averaged abouthas -averaed~abjout-60·barels to:wouild be most welcome to all
60 barrels to He has served as a scheduled and
the acre. This bog is located on also "pinch-hitter" speaker at cranberry growers.
both sides of the road, but most meetings innumerable times and
of it on one side and there was chairman the labor conr-"-"--.... H.""',, ,,l.l,,, i .
here of .."
was a small reservoir fed by mittee of the Cape Cod associa---
streams and springs, but only tion, instrumental in obtaining I Dodge "JOB-RATED" Truck
good for one or two frost flows, harvest and other labor when local | TheRight Engine is available
He put in a Chrysler pump, two supply was not sufficient.
giant Buckner sprinkler heads Hobbies ? Mr. Waite says he in all new models to haul
and several Rain Birds, which is -has none-unless it is cranberries most economically -103 to 202|
sufficient to cover the entire lar-and most everything pertaining -
ger (8 acres) bog, while the thereto. SEE MORE
smaller, lower piece takes care of M
Mr. Waite from his long'contacrt AI O[
itself. As this is pa peat bottom with agricultural marketing, and I H~E MORE i
bog, with the peat as deep as 30 h SAVE MOREfeet in spots, it does not have his work at NCA is in excellent I
tdoes position have pertinent -much
moisture trouble . Sprimnklers ideas concerning future cranberry 1/2 -34 -1 to ton
were installed primarily for frost marketing, and, also as a grower
feet inspt nothae to some I STAKE PICK-UP PANEL!
control. He has found the system rrr w r -e
has saved him from frost losses, knws the problems are e-i Robert W. Savaryand one major advantage for setting him. East Wareham, Mass.
other growers with light watthe present time Ferris
ligh~~tthaepresn timel ~Frerris iss. -is
supplies, is that the system does making a thorough study of the Tel. Wareham 63-R
not need to be turned on until just export market. This is more ."_ "" -,,,_
one "_,,,
before frost is about to strike.
Not only does he save water, but
he saves in m
time harvesting.
'There are the timesa grower; Y R AT.1
flows unnecessarily, not daring to 1
take chances, and can't pick the
following morning because of a
wet bog, but the long delay jpossible
wi'th sprinklers avoids this,
and less water is applied to the
bog, in any event. He has. also
found a part of his increase in
production due to the irrigation
use of the sprinklers. '