Tag Archives: online photo economy

Consumers are quick to adopt today’s hottest trend, yet are just as undiscerning in abandoning it. Chatroulette anyone?

Now it’s a retro-filtered image of your best friend’s dinner, a cute puppy image, and a LOL-worthy pose.

Yet taking and sharing pictures is anything but a fleeting trend. Remember the big bulky photo albums mom and dad used to pull out to thoroughly embarrass us in front of our friends and relatives? Photos have always been a cherished way of capturing those important moments in our lives.

A presentation by analyst Mary Meeker of Kleiner Perkins Caufield Byers estimates more than 500 million photos are uploaded and shared every day. Her predictions also suggest that number will double year on year.

What does this mean for businesses?

The first takeaway is that funny cat pictures will almost certainly take over the world. But more importantly, companies should look towards photos to further engage with customers and grow.

Brands that have a connected and enthusiastic audience can leverage user-generated photos with services like Pixlee. Brands that also publish photos can make better pictures using Snapseed.

Pixlee

Pixlee, a web-based service, makes it easy for companies to collect fan photos from Facebook, Twitter, Tumblr, and other social media platforms, curate and display them, then measure engagement and drive more traffic and sales.

On Crunchbase, the company says, “Our advanced photo intelligence recommends the best photos to promote and provides valuable market insights into passionate customers.”

After aggregating the photos users have generated related to your brand, Pixlee helps you discover the best ones to share, while measuring social metrics that matter such as “engagements, impressions and ROI.”

Snapseed, a mobile app provided by Nik Software, “is one of the most powerful iPhone photo editors out there, with a clever interface to match its power,” according to PC Mag. It’s also available for the iPad and Android smartphones.

Snapseed is tool for everyone. No need to learn advanced Photoshop skills. Instead, use the app to magically transform and share your digital pictures from your mobile devices.

Small business owners and entrepreneurs can forget about the cost and time-lag of working with professionals to shoot and tidy up their photos. Finally, you can publish pictures that might even make a Nikon DSLR camera applaud.

With Snapseed, you can make minor edits such as brightening, contrasting, cropping, sharpening, and straightening any image to making localized adjustments and adding filters such as Vintage, Drama and Grunge that you can layer on top of each other. You may keep the original and save the edited copy of your photos.