The MSc Marketing - Integrated Marketing
for the Digital World from HEC Paris School of Management provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset.

Digital Entrepreneurship Certificate with major French digital entrepreneurs, as HEC Paris’ expertise in marketing benefits all sectors, from the most traditional to the most modern, including digital and entrepreneurship.

Taking On The Marketing Challenges Of Tomorrow

The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.

Moreover, Marketing is a constantly evolving area, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in.

With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets to recruiters and capable of evolving easily in this challenging and ever-developing environment.

Strong Connections With The Business And Marketing Community

Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:

L’Oréal

Kering

Procter & Gamble

Pernod Ricard Capgemini

Orange

AXA

EDF

The students are also given the chance to put their newly acquired knowledge into practice through business cases provided by well-known companies, offering them an invaluable opportunity to enrich their skills.

Programme Structure

Core Courses

Marketing: Customer Centricity and Value Management

Business Marketing

Consumer Behavior

Data Analytics & Big Data

Data Analytics For Marketing

Marketing For a General Manager Perspective

Pricing Strategy

Reforming Marketing With a Sustainable Vision

(R)etail Strategies

Audience

HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.

English Language Requirements

Academic Requirements

This programme accepts GRE® scores, however, has not provided a recommended or minimum required score range.

The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

The selection is a 2 phase process:

A first selection is made based on the evaluation of your application and supporting documents.

The pre-selected candidates will then be invited for a face-to-face or Skype interview.

Supporting documents to be up-loaded before the application deadline:

Degree certificate(s) or current enrollment certificate

All official academic transcripts obtained in a higher education institution (exchange programs included) with official GPA

Résumé (CV)

GMAT or GRE or TAGE MAGE official test score report

English language proficiency test score report (TOEFL or TOEIC or IELTS or Cambridge)

2 completed online reference forms (at least one should be filled out by a professor)

Tuition Fee

International Applies to you

24525 EUR/year

Tuition Fee

Based on the original amount of 24525 EUR for the full programme and a duration of 8 months.

EU/EEA Applies to you

24525 EUR/year

Tuition Fee

Based on the original amount of 24525 EUR for the full programme and a duration of 8 months.

We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Jouy-en-Josas

640 - 950 EUR/month

Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

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Nationality & Currency

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