The global Soil Moisture Sensor market for the end-use vertical is segmented into sports turf, agriculture, landscaping & ground care, forestry, and others. Agriculture segment is expected to hold the largest market share and will remain dominant throughout the forecast period. This is primarily due to rise in the adoption of advanced irrigation techniques which assist in saving water, reducing fertilizer consumption, and increasing crop yield. However, low awareness and fear of technology adoption in developing economies such India and China are identified as some of the major factors restraining the growth of the market.

Continuous product development has been identified as one of the major strategies of top players in order to gain the larger pie of the market. For instance, in 2017 Delta-T Devices Ltd. announced a low price moisture sensor primarily for horticulture and agriculture applications. The product was announced in response to its old sensor technology overcoming its limitations thereby offering increased value to the customers. An introduction of advanced soil moisture sensor that improves the efficiency of water use will not only assist the farmers to make their agriculture activities more profitable but also increases the sustainability of agriculture in general.

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