Dolce and Gabbana are set to launch their online store

The Italian fashion house's site, www.dandgstore.com, will sell clothes,
accessories, beachwear, eyewear and jewellery, which will be available to 31
countries worldwide. Speaking about the website, Stefano Gabbana told WWD.com: "The
online
boutique is like a game. It's a fun and immediate way to shop, without space
or time limitations. We are confident it will get people even closer to D
and G's dynamic universe."

The news comes just days after the designers - whose celebrity fans include
Kylie Minogue, Victoria Beckham and Naomi Campbell - announced they were
cutting their prices by up to 20 per cent. Gabbana admitted people were less
willing to part with their hard-earned
cash during the current economic climate so have slashed the costs of their
sought-after designs.

He said: "The first thing people say these days when
they walk into a store
is, 'Nice, but how much?' In this moment of uncertainty, people spend more
willingly on travel or spas rather than on a new dress. We want to work for
the final consumer."

Domenico Dolce added: "The idea is to peel
off the superfluous because there
are too many clothes, too many seasons, too much advertising, too much of
everything that is tacked onto the final price. We want to go back to how
things were 20 years ago. It's about drawing the line. This is the only way
to save the market and our companies. It's time to turn the page."