Search Engine Optimisation+

What is Search engine optimisation (SEO)?

If we go as per Wikipedia term it's the process of generating traffic to your website by organic and referral way.

Why should companies be doing SEO?

It is observed and practiced that people when surf their queries tend to check only the first top three links that appear on the results page and very few of them check the first page of the results page. It is thus believed that if your website doesn’t appear on page one of the search results, then your brand doesn’t exist for the audiences. This is when SEO comes to your rescue and helps in meeting the needs of search engines for your website.

How search engine works?

For getting a good SEO result website has to Primary focus on it's on page optimization i.e. right keyword placement, right name to the images, right url structure, right interlinking of pages and most importantly Quality content. Google always focuses on the user experience on your website. If your website has poor navigation or landing pages, then chances are Google will start giving you negative marking for each page which in turn will hamper your ranking.But at the same time if on page strategy is adopted nicely then Google will give you good points even if no SEO is done further for websites.

But we still do some off page strategy to pull the website in the top results of Google. Off page majorly involved blog submission, article submission, social bookmarking, directory submission, etc. Google is always hunting for fresh content to give its user utmost information possible in the best way. If you stop working on website your ranking might get stagnant or may be taken over by competitors if they do SEO.

So if you want to rank in Google results focus on both else, even one of it is sufficient. But please note one is nothing without the other. On page and off page goes hand in hand. So don't blame SEO agency if you do only on page and get no traffic or less traffic on the site.

How can SEO benefit your business?

As discussed above SEO helps you in ranking your landing pages in top results which in turn can increase the sales or the conversation ratio for your company. But SEO is a tricky process. As a company you need to understand that you aren't falling in prey of spamming. Becuase goolge if penalise can harm your website in a bad way. Always understand a bit of the process and then take a decision on choosing any agency.

How do we work?

1 . Current website audit - This will help us in understanding where the website is lacking its potential and how we can fix it.

2 . Keyword Research - Before we start, we need to understand where the targeted keyword rank currently in Google.

3 . On page Optimisation - We will then make a strategy to make your landing pages and inside pages cover all points needed for a basic ranking.

4 . Content writing (additional charges apply) - We can write blogs and website content for you based on the keyword we target with some additional fee.

5 . Setting up analytics - Google analytics will help us track user flow and all activity to make further optimisation strategy

6 . Reports- We shall give you required reports to know your ROI.

Not every company is same way not every SEO strategy is same for every company