Sprout Social announced that it has joined HubSpot as a Connect Partner with a certified integration. HubSpot, a growth platform, works hand-in-hand with Connect partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect partners are independent software vendors who have built an integration with HubSpot and passed certification.

THE NEW RULES OF (MULTI-CHANNEL) CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH MARKETERS

Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business impact.

The integration with Sprout Social, a provider of social media marketing, analytics and advocacy solutions for business, will help bridge the gap between brands’ marketing and customer service teams by enabling users to quickly route social media messages to their service team in HubSpot, communicate bi-directionally and collaborate to resolve tickets, and visualize the status of their support requests in both Sprout Social and the HubSpot Service Hub.

“We’re always looking to partner with companies and tools that make it even easier for our customers to deliver unrivaled experiences for their audiences as well as achieve their growth goals,” said Brad Coffey, Chief Strategy Officer at HubSpot. “Sprout Social’s offering does just that, and we’re excited to have them on board as a Connect Partner.”

HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified integrations comply with a set of requirements in addition to hitting set milestones for the amount of installs and positive reviews from customers to receive the HubSpot stamp of approval.

“Through Sprout's new integration with HubSpot we look forward to bringing enhanced value to our shared customers,” said Jamie Gilpin, Chief Marketing Officer at Sprout Social. “Together we will empower users to create a more streamlined journey for their audiences on social, and ultimately build the foundation needed to create a real connection with their customers.”

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