Jack Heuer, the former CEO and founder of TAG Heuer, sat down with HODINKEE to discuss the details of the brand’s most iconic piece: the Carrera. Heuer explains the process of creating the design, from his extensive research on dial legibility to material use, which ultimately resulted in one of the most famous chronographs of the 20th century. Heuer proudly speaks on TAG Heuer’s trendsetting tendencies in this clip, which not only displays some rare Carerra models of the past, but also shows how modern interpretations are an evolution from the original design.