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Dubai, March 7th, 2012: Conax, a leading global provider of solutions for protecting multi-device digital content, today announced that Nigeria-based pay-tv operator My TV is further extending its 6-year relationship with security partner Conax and has committed to deploying a Conax Chipset Pairing solution for its satellite platform. Implementation of Conax chipset pairing keys is intended to protect My TV’s revenues stream from content piracy and eliminating use of unapproved receiver models.

Chipset Pairing creates an additional barrier to content theft ensuring defined content is only released to consumer devices supporting the chipset pairing key. The technology provides protection against Control Word distribution by offering a secured channel between smart card and chip – thus, content can only be viewed on secure and authorized devices

With increased security for pay TV content a necessity in sub-Sahara Africa, My TV is taking advantage of its upcoming Receiver Upgrade/Replacement campaign ahead of the planned migration to MPEG-4 compression, then DVB-S2 modulation of its current MPEG-2, DVB-S broadcasts, to introduce chipset pairing as a standard feature in both High Definition and Standard Definition Upgrade Receiver models being offered as replacements for My TV subscribers’ existing receivers.

“Conax has proven to be a wise choice of a Conditional Access System for the My TV service. Flexibility, responsiveness and great support having been the characteristics of My TV’s enjoyable relationship with Conax over the past six years, it was only natural to choose to grow that relationship and implement Conax’ chipset pairing solution on the path to a planned migration to Conax Contego, from the present CAS7, said Elie Abourrousse, CEO of My TV.”

“The migration to MPEG-4, DVB-S2 will enable My TV to add channels to its current bouquet, as well as add premium channels that will attract a subscription fee supplement. After a challenging six years in pay TV in sub-Sahara Africa, My TV feels confident about making the investment the migration processes require.”

“My TV is part of what we believe to be a trend for African operators to move to chipset pairing solution, says Saad Mouneimne, Director Areas ME & Africa. In additional to a host of new features and functionality included in the planned upgrade to the Conax Contego content protection platform, we believe My TV’s decision to deploy pairing as a standard feature will enable the elimination of illicit receivers and enhance long-term content revenues.”

ISO 9001 & 27001 certified, Conax is headquartered in Oslo, Norway, and represented in Russia, Germany, Brazil, USA, Canada, Indonesia, Philippines, Thailand, China, Singapore, with 24/7 Global Support operations in India. Conax is part of Telenor Group who has operations in 11 markets, 33.000 employees, 125 million mobile subscriptions and is among the world’s largest mobile operators. Corporate responsibility. Follow Conax on Twitter