David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

PictureTalk and Wave3 Announce Partnership

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Pixion, Inc., creators of the PictureTalk cross-platform Web conferencing solution, and Wave Three Software, a developer of IP communication software, have announced a partnership designed to bring an expanded selection of conferencing and collaboration tools to Mac and PC users worldwide. The partnership is designed to provide collaboration and conferencing tools that deliver a new set of functionality not previously available.

PictureTalk is a scalable online meeting environment that allows businesses to standardize on a Web conferencing platform that is easy to use and administer, can be deployed rapidly at the individual or enterprise level, and provides a high state of data security. PictureTalk is available as a Web-hosted service, PictureTalk Hosted Services, and an installed enterprise software application, PictureTalk Enterprise Conference Server (ECS). Designed to run natively on any client platform, including Windows, Macintosh, and Solaris, PictureTalk allows meeting presenters to capture information in real-time right from their desktop, and share and collaborate over the Internet with an unlimited number of attendees.

Wave Three Software, Inc. develops desktop communication software for voice-video-data communication over IP networks, including the Internet. Wave Three's Session software delivers Voice over IP, Video over IP, and data application sharing in an integrated suite. Developed on a SIP-based architecture, Session is designed to deliver the performance of special purpose systems over standard computers and networks.