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"You don’t sell your tournaments on a person that’s 110th on the money list. You sell your tournament to sponsors on being able to attract top-50 players. So you’ve got to discuss the scheduling with those players. It makes sense."

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The sixth annual Sports Business Awards had a decided Olympic feel to them, as the USOC was named Sports League of the Year, beating the NFL, NBA, MLB and PGA Tour, while USOC CEO Scott Blackmun took home the award for Sports Exec of the Year. The recognition was the culmination of a remarkable turnaround that began after the USOC hired Blackmun in '10 and began rebuilding an image badly damaged by Chicago’s failed bid to host the '16 Games and a revolt among NGB leaders. In '12, the organization added a host of new sponsors, negotiated a landmark revenue-sharing agreement with the IOC and fielded a U.S. Olympic team that won the Gold Medal count at the London Games. Blackmun said, “I’m shocked. It all stem ...