From the 12th to the 14th January 2011 at the PSI – The International network of the promotional product industry in Dusseldorf- the international merchandising company Intermed Asia, in collaboration with UPS, presented a world preview of the new We♥Logistic’s gadgets got interactive with Seac02’ Augmented Reality in collaboration with the communication agency Equent Media Group.

Thanks to Augmented Advertising, gadgets like T-shirts, mugs, aprons, glasses showed to a webcam take live with the animations of the typical hearts of We♥Logistic’s logo and with presentation videos of the international logistic transportation company.

The gadgets supported by Augmented Reality will be distributed by Equent Media Group’ Promotional division, leader group in Media Innovation and Multichannel Comunication, and in particular in the Multimedia/Web world, which offers an effective and innovative strategic support to brands and prestige enterprises.