Many marketers are still trying to figure out the location game. Is it all about ‘checking in’ or is that just a fading fad?

SCVNGR University Rep Jeff Kirchick joins Higher Ed Live to talk about the location industry, offering in-depth analysis on how organizations have pivoted their models, and what it means for marketers looking to utilize their offerings to engage their community.

Thinking about using LBS in an upcoming campaign? You’ll want to watch this first.

Thanks to our Sponsors!OmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community.Inigral, the creators of the Schools App on Facebook, can help you leverage Facebook to increase yield and retention. Check out their weekly webinar to learn more.SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Check out how Babson College is using SCVNGR campus-wide.