Website Testing Mistakes That Can Damage Your Business – Part 2

A/B Testing Mistakes That Can Kill Your Business Part 2

For more information on "4 A/B Testing Mistakes That Can Kill Your Business - And How to Avoid Them" - please read this article: http://blog.kissmetrics.com/4-ab-testing-mistakes/ If you read articles on how to do website testing, you'll come across a lot of case studies of websites that improve a conversion rate by simply changing a button color or some on-page copy. Unless you're Amazon or some website that gets tons of traffic, micro-testing probably won't be that helpful in improving your online business. Watch this video learn why.