Meet Brother Love.

Sean Combs has announced the latest in a long line of name changes. The artist FKA Diddy announced on Saturday, November 4, that from now on he is to be referred to as Brother Love, or Love for short. “I know it’s risky because it could come off as corny to some people,” he said. “So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers.”

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The rapper and business mogul added that he likes the name Love because: “I’m just not who I am before. I’m something different.” Combs has previously gone under the monikers P. Diddy and Puff Daddy.