Campaign Boot Camp 2.0

Book Description

Detailed, practical advice on how to win any kind of campaign
Written by a veteran activist with a lifetime of experience running campaigns at every level
Updated throughout, including new information on using social media, challenges unique to women, and the power of volunteers
“My political activism began in the stroller,” writes Christine Pelosi. As the daughter of Congresswoman and former House Speaker Nancy Pelosi, Christine is almost literally a born campaigner. She knows politics and policy inside out: she’s served as an attorney in the Clinton-Gore administration, as a Congressional chief of staff on Capitol Hill , and as a San Francisco prosecutor. She has conducted “boot camps” in over thirty states and in three countries, working with dozens of successful candidates for office from city council to US congress. In Campaign Boot Camp 2.0, Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue.
Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to service—a voice of conscience that springs from vision, ideas, and values—and want to translate that call into positive change. Pelosi offers the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a “Get Real” exercise so readers can personalize and integrate these ideas into individual efforts.
In this edition, Pelosi updates the book’s “Call to Service” examples—profiles of current political leaders and what motivated them to enter public service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers.