Reflexive structuralist filmmaking, with its rejection of narrative, is not the only game in town. Great filmmakers like Hitchcock have always found a way to inject self-reflexive games into their narratives, and we should celebrate the new generation of artist filmmakers, such as Gillian Wearing and Cleo Barnard, who are doing the same.

'Contrary to underscoring the illusion of film performance, what is more pertinent today is the creation of believable fictions.'