The SoVerve Lounge

Stay in the know with our CEO &amp; Marketing Director, Stephanie Rubio, as she brings you marketing with a shot of cafe con dulce! Learn more about strategies to help your digital marketing ecosystem in short snippets that are less than 15 minutes long. Consider this your HIIT Cardio marketing sprint - each week!

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"You’ve got to think about the big things while you’re doing small things, so that all the small things go in the right direction." ― Alvin Toffler
Today, I'd like to introduce you to Kendra Lambert. Kendra is a wife, mom, multi-passionate, multi-faceted business owner who has amassed success in launching and growing both brick & mortar, as well as online (remote) businesses. She is a self-proclaimed recovering crazy-chaos lover and a trial-and-error learner. Kendra has paved her own path to success by tapping into the interests she has had her whole life, developing the skills to sustain them, and making them profitable.
Kendra resides in Minnesota - home of LaCroix and the sub-freezing temperatures for about half the year. She's a coffee addict, and if you ask her, her Bernedoodle, Holly, has the best hair of anyone she knows - humans included. When she is not busy strategizing the "next big thing" for her brand Kendra, Inc. you can find her shuffling her girls to gymnastics and juggling various other mompreneur tasks.
In today's episode, Kendra shares with us her unique perspective on what she has appropriately penned, "The Top Knot Goals System," a blend of good ole fashioned "Getting Things Done," a la David Allen with a chic and mompreneur approved approach to making a list and checking it twice!
CONNECT WITH kENDA ONLINE AT:
Shop - shopkendrainc.com
Instagram - @thetopknottribe + @kendrainc
Facebook - @topknottribe
Facebook Group - @thetopknottribe
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"What started out as a simple Anchor.fm station has quickly turned into one of our biggest channels and forms of content delivery for YOU, our beloved community. Thank you for another fabulous year full of some great conversation." ― Stephanie Rubio
Happy Anniversary SV Lounge!! In this episode I chat with you about the technical side to podcasting. My favorite podcasting equipment, my favorite software, and my mindset for how to podcast with a simple yet effective process. Take a peek at my favorite podcasting equipment all on Amazon!
PODCAST EQUIPMENT + SOFTWARE:
Blue Yeti USB Microphone - https://amzn.to/33ccI4s
Blue Yeti Pop Filter - https://amzn.to/2Kry31q
Blue Yeti Windscreen - https://amzn.to/338TVXQ
Audacity - http://bit.ly/svaudacity
Movavi Movie Editor - http://bit.ly/svmovavi
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"That you'll have obstacles and hurdles? That's a given, it's what you do when you face them that determines how you'll succeed moving forward." ― Stephanie Rubio
20%, 50%, and 80%. Those are the percentages of business failures in the US according to the U.S. Bureau of Labor Statistics. To be specific 20% of business will fold in their 1st year, 50% in their 5th year, and 80% by their 10th year. That you'll have obstacles and hurdles? That's a given, it's what you do when you face them that determines how you'll succeed moving forward. Has marketing changed? Yes! many of you are facing obstacles that are as classic as a fresh pair of Air Force 1's circa 2007. Is there an easy fix for most of these? No, because no fix is easy to implement. The three marketing hurdles that I mention are ones that I notice so many of you struggling with. Let's overcome them by knowing how to quickly fix them!
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"It's all fun and games until you realize you either don't have the manpower or the time to get it done and get it done right!" ― Stephanie Rubio
If you're interested in launching a Facebook Group, then head to our blog to read all about how to Start and Nurture a Facebook Group (here is the link: https://soverve.com/starting-nurturing-a-facebook-group). This episode isn't about that - precisely. This episode is about the Facebook Group that I had every intention on launching to support our podcast, but decided to postpone until certain internal systems are at 100%. It's important for you to identify the difference between "launching even when you aren't ready," and simply launch to launch. This is the story of the Facebook Group That Wasn't...
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"You don't have to be a "creative" to experience content burnout. If you're a small business owner creating content in 2019 and beyond, changes are that you have experienced content burnout." ― Stephanie Rubio
Picture this: Each month, you find yourself either creating content on a commercial converibelt that has you completely uninspired, only to find that this mistargeting of inspo is affecting your sales. So, what do you do in order to regain your creativity and officially hop OFF the dronelike activities in order to gain more inspiration?! In this episode, I discuss what I did to avoid this and provide you with some tips on how you can keep this from happening in the future.
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"The truth about launches is that people underestimate the amount of work that it takes and the village that it requires to get a course, membership program, mastermind, product or service launched. This lack of understanding often leaves teams drained and processes rushed." ― Stephanie Rubio
Ever wonder what goes into a launch or even a successful Quarter Four sales season? Let me tell you, there is a lot that goes into a successful Q4 season. From the strategizing to the planning to the execution, there is a lot to consider when determining what is required in order to welcome our New Year with success .
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"You'll never get to where you want to get to in business if you don't take the time to analyze what has worked and what hasn't. There is power in understanding your numbers. A marketing audit is only the tip of the iceberg." ― Stephanie Rubio
Marketing audits have always been somewhat a task that seem unnecessary people truth be told, people don't know what to look for. In this podcast I'm covering exactly what it is that I want you to consider when you're auditing your marketing process. Once you're done listening to this episode, head over to our blog and check out our write up on Marketing Audits. Click here to read that.
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"Simply put, podcasting as allowed me to connect with my audience on an even deeper level. They can tune into an episode while they commute, take notes while they coffee shop work, and then reach out to me directly with questions. I love it!" ― Stephanie Rubio
Welcome to Season Four of The SoVerve Lounge Podcast. I'm so excited for what this season has in store as we enter Quarter Three; and really, the last half of the year! Where did time go?! This season will be full of special guests and some of your favorite marketing topics. Thank you so much for being here and for allowing me to share my knowledge and expertise in this way. I love connecting with so many of you from around the globe!
Which brings me a question I get asked often: Should I start a podcast? With so many entrepreneurs, brands and small business owners starting podcasts, it goes without saying that podcasting is a bit of "on trend" right now, but should you start one? My answer? YES! And in this episode, I share with you exactly why. Thanks for tuning in!
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"If I could sum up Nicole with only three words it would be: Vibrant, Confident, and Fearless!" ― Stephanie Rubio
Nicole Mickle is a Realtor from Orlando, Florida; where she has lived, worked and played her entire life.
Her passion lies in helping people with their real estate transactions so they can get the most out of their investment and move onto the next chapter in their lives.
With a 20 year career in this business (mortgage broker, real estate transaction coordinator, loan officer as well as running a successful mobile notary closing company), Nicole knows a real estate transaction has many key players and lots of moving parts. And she knows them inside out. From the day your house is listed until the minute the keys are handed over to the new owner at the closing table - she is always on top of the "what happens next."
As a real estate agent, Nicole wants to give her clients a great experience and prides herself on having a different outlook and approach to real estate. Nicole has a developed a simple system for open communication with her clients which ensures that they are never in the dark - she educates you about the general process and let's you know what to expect every step of the way.
If you are looking to move to Orlando, Florida or live here and want to know about a different neighborhood or subdivision, there's nothing like working with someone who lives here and knows the area.
Our conversation today focuses around Nicole's start in real estate and how carving a niche for herself, has allowed her to grow an authentic community on platforms like Instagram that have made connecting with her ideal client - seamless.
FIND NICOLE ONLINE AT:
Web - nicolemickle.com
Facebook (Business) - @nicolemickleFL
Instagram - @iorlandorealestate
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"Marketing during the summer months is not easy, but staying consistent now will certainly pay off come October and November." ― Stephanie Rubio
We're not a huge fans of marketing during the summer, because let's face it, who wants to be cooped up working when you can be outside enjoying a cold margarita with your biz besties? Well, on the flip side we also know that what you do today, sets you up for tomorrow. For many small business owners, that means better sales in October and November - more on that later. For now though, it's all about doing what is smart, while still preparing for the long game - which for now is Quarter 4.
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"Coaching and group coaching programs - are essential, but like a marketing strategist, they each have their place." ― Stephanie Rubio
Recently, we shared our thoughts on a client qualifying question over on our Instagram account. You can see the post by clicking here. The feedback that we received from our community was wonderful - just as we knew it would be because we have a hunch that these are the types of situations that many of our service-based colleagues are encountering. Are you someone who is struggling with establishing proper client qualifying questions? Send us an email! We'll be sharing part two of this bonus podcast episode live on Instagram soon!
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"Consistency only works if you are intentional, purposeful, and if it's filling you in business (and life). Say no to overwhelm and redefine what consistency mean to you." ― Stephanie Rubio
A couple of weeks ago, I made the decision to pause our marketing and advertising efforts because I was feeling overwhelmed and uninspired. This wasn't the first time we have paused our marketing and advertising efforts, but it was the first time that we were hyper-intentional about the "why." Guess what? Business went on just fine, and I gained the inspiration I was missing. When done right, a break is just what the doctor prescribed!
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"Watching Jasmine's story evolve has been such a treat to watch. I've seen her go from YouTuber (which she still is) and corporate worker, to a thriving small business owner, wife, and mother. How she manages to do it all, while still telling her story gracefully the reason I invited her to The SoVerve Lounge. I want all of you to pay attention to this episode, because she gives us all insight on how to blend the brand story with the business - effortlessly." ― Stephanie Rubio
Meet Jasmine Chanelle Johnson is a personal brand strategist and founder of The J. Chanelle Group, LLC. She specializes in helping female entrepreneurs craft meaningful brand stories to attract their ideal clients. After 10 years in corporate branding, Jasmine now uses her education, experience and passion for digital communication to provide clients with innovative marketing techniques to elevate their brand across the digital landscape.
When she is not working on branding projects, Jasmine inspires millennial moms to have it all, by sharing her life on YouTube and Instagram. She is a mom, wife, and entrepreneur with more than 310,000 views on her YouTube channel, The Journey Continues. On the channel, she highlights what it takes to be a boss in her business and at home. Many subscribers confirm that Jasmine has something positive to share with the world by sharing and liking her videos.
She is also the creator of a growing Facebook community called Building Boss Brands with Jasmine Chanelle. In this community Jasmine shares free informative branding content to help side hustlers and other entrepreneurs build their brand knowledge to advance their businesses.
In 2016, Jasmine was recognized by the Black Pages South as a Top 20 Under 40 award recipient. She has been featured on NBC/ABC, WJXT, the Jacksonville Business Journal, People on the Move, and various podcasts and events.
FIND JASMINE ONLINE AT:
Web - jasminechanelle.com
Facebook (Personal) - @jchanelle
Facebook (Business) - @TheJChanelleGroup
Instagram - @_jasminechanelle
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"Know what you're good at and have the understanding that if you are not good at something, you will be realistic about what the expectations will be on the outcomes of your effort." ― Stephanie Rubio
While you're busy doing all of the things and marketing all of the services or products keep in mind that if you're not good at it because it is not your zone of genius or because you simply do not like doing it, you are under no obligation of doing it. It's best to outsource it or cut it completely. "Pruning" your marketing only works if you are actually invested in allowing it to work.
FIND SOVERVE ONLINE AT:
Web - soverve.com
Instagram - @_soverve
Facebook - @soverve
LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"Truly purposeful brands can change the world while driving fantastic business results." ― Michelle Keaney
Tiffany works daily to combat the battle that many small business owners and ministries face – creating content. Your social media platforms need to speak to your audience. Take advantage of Tiffany’s expertise to get the right social media content to your ideal client.
She has developed leading tools and cutting-edge resources to help you expand your brand loyalty online. Tiffany has demonstrated remarkable leadership skills and implementation of creative thinking to help your brand. Her innovative strategies lead to desirable results. You don’t have to be confused about this world of social media.
To add, she’s a confident coach, trainer, and speaker dedicated to serving women in business, personal brands, and Christ-based ministries.
Connect with Tiffany at:
Website: http://tiffmarshall.com
LinkedIn: https://linkedin.com/in/tiffmarshall
Instagram: https://instagram.com/iamtiffmarshall
Facebook: https://facebook.com/IAmTiffMarshall
Twitter: https://twitter.com/iamtiffmarshall
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"If you've been neglecting your email list and wish to re-engage them, you better show up to their inbox with more than a "Hi!" You better show up with flowers and chocolate too." ― Stephanie Rubio
Whether it's because you have neglected your email list or because your subscribers have become inactive, having a process for how you wish to re-engage that list, is everything. In today's episode we are discussing ways in which you can re-engage your list and finally get back to a more engage list with not only a high open-rate but more importantly a high click-through rate.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"Let's be frank: You can't do the same thing 365 days a year and expect it to work seamlessly. Just as buds bloom in the Spring, so should your marketing strategies." ― Stephanie Rubio
Keeping in track with our Springtime theme, it's important to us that you understand why rejuvenating your marketing is so important. Doing this every two quarters or so (not just in the Spring) will help you to keep your strategies fresh and in-tune with what is happening in the digital marketing scene. Plus, it will help you to eliminate what isn't working and what is.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"In a world of lies and liars, an honest work of art is always an act of social (community) responsibility." ― Robert McKee
Cassia Marina is a digital brand strategist & stylist that creates brand identities, online homes & social media styling for accomplished female entrepreneurs, in a nutshell, she make websites and social media feeds that puts your best “face” forward. She uses her intuition, knowledge and her natural flair for the creative to ‘breathe new life’ into businesses and brands who need to reveal their true self and connect with their customers in an authentic way and has worked with 6-figure female entrepreneurs.
Her experience at various advertising agencies has led her to work with multinational companies such as Nestle, Repsol, Lensyl Products Limited and the Guardian Group of Companies which have served to help her develop her natural skills and talents.
Connect with Cassia at:
Podcast: https://anchor.fm/teatime-thepodcast
Instagram: https://instagram.com/_cassiamarina
Facebook: https://facebook.com/thecassiamarina
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"Your Instagram grid, the nine photo grid, is nothing more than your Instagram Blog. It features what you've been up to, where, and with who." ― Stephanie Rubio
The answer? Very important. It's so important that we decided to dedicate an entire episode around the concept of the nine grid on Instagram. Here, we talk about how to choose the right photos, the right templates, and the right visual messaging in order to "get it right!"
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"You never get a second chance to make a first impression." ― Andrew Grant
What's in a bio and why does it matter on a platform like Instagram? The truth remains that like most things, your Instagram bio is first piece of value content that you share with you audience on the 'gram. When done correctly, you will set the right tone for new followers.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"Keep only those things that speak to your heart. Then take the plunge and discard all the rest. By doing this, you can reset your life and embark on a new lifestyle." ― Marie Kondo
We are sparking joy into your social media this month, by bringing you topics based around the Art of Tidying up by the always fantastic Marie Kondo herself. What does this mean? It means that it is high time you start enjoying social media again, but in order to do that, you need to work on cleaning things up a little and adding some spark and joy back into the equation. Follow along all month using the hashtag #TidyWithSV on social media.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"In a brand partnership, you need to feel like you're in a warm comfortable pair of shoes. If you don't feel that, your fans and followers will be able to tell." - Bill Wetmore
Kae Whitaker is the owner and CEO of Kae Whitaker Solutions. With over 10 years of experience in retail sales and marketing development, Kae now focuses on helping small businesses build automated marketing systems, that help to decrease their workload and increase their profits!
Kae has worked with some of the nation’s largest retailers, and has now taken her expertise in Retail Sales & Marketing Development to create her premium coaching programs that help small business owners tune into what matters most in their marketing efforts, streamline their processes, and maximize on their roi.
Kae’s highest achievements comes through helping others reach their goals, and will help take your brand to the next level.
Kae has recently updated her "Inner Circle" private membership and she would love to see you there! Visit www.kaes-courses.thinkific.com/bundles/inner-circle for more details.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"Content is fire. Social media is gasoline." - Jay Baer
Content mapping focuses on content development based on the intention of your prospects. To do this, you need to understand the basic stages of the purchase (or buyer) journey: Awareness, Consideration, and Decision!
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"Unity is strength... when there is teamwork and collaboration, wonderful things can be achieved." - Mattie Stepanek
There is power in partnerships, period. It doesn't need to be said, because that is a fact we all know and understand. However, the types of partnerships that we embrace - from a marketing perspective - will either help us drive leads into our sales funnels or diminish the value of our brand altogether. In this episode we're covering the "why."
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"Within five years, if you're in the same business you are in now, you're going to be out of business." - Peter Drucker
That quote has stuck with me all throughout 2018 and it is the reason why diversity in our marketing efforts is so incredibly important. You need to start learning how to adapt to change seamlessly and how to use change to your benefit.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

We are officially in our third season here at The SoVerve Lounge Podcast and we're just thrilled to bring you more usable content, kick-ass interviews, and innovative solutions to the everyday problems that small business owners and entrepreneurs (like yourself) are facing on the digital space.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

As the year comes to a close, I want to thank you from the bottom of my heart and on behalf of my entire team for all of your support you have shown SoVerve Marketing Group and The SoVerve Lounge in 2018. Every piece of content published is for you, and inspired by you! We hope you have a very Merry Christmas and a Happy New year. - Stephanie Rubio
Today, we want to share with you our most popular episode of 2018. We hope you enjoy it as much as we enjoyed recording it.
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

Today, we're covering 2019 (Digital) Marketing Trends and what you need to be implementing to stay on top of the trends in the new year! There are five specific trends that you need to consider, and we're diving into the why's and how of each.
Here are a few resources to help you dive deeper into these trends:
• Instagram Stories: The Secret Sauce - http://bit.ly/2N8wLZL
• Content Marketing Checklist for Bloggers - http://bit.ly/2zIdaML
• Building Consistent Social Media Engagement - http://bit.ly/2DrH9aE
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

Somewhere between the last helping of leftover turkey and the "official" beginning of all the wonderful Christmas celebrations we hosted our annual marketing retreat. This is a tradition that we have held since the year I launched the business and it has made a big difference to our sales and marketing strategy for the upcoming year. Learn more about what exactly is a marketing retreat, why you need one too, and why it doesn't matter if you are a solopreneur.
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
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A year-end client/customer retention strategy is beneficial because it will allow you to gain momentum through the holidays and into the new year. In this podcast episode, I cover these and strategies. While some of them may not apply to you, the point here is to get you thinking about creative ways to implement these into your business.
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
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Somewhere between Black Friday and Cyber Monday you will find a very special holiday to the business community and that is Small Business Saturday. Originated by American Express in 2010, Small Business Saturday has grown to be a fond holiday celebrated by many year-round. However, many small business owners get stumped on how to easily participate and I wanted to share additional tips with you in this episode! Enjoy...
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
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Being intentional is so important. Being intentional in business and, more specifically with our clients, even more so. Today, I am discussing why you need to learn to leverage the power of customer reviews during the holidays to maximize year-end sales and momentum going into the New Year.
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
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Worried you'll have to slash your prices in order to hit your holiday sales goals? Waiting until the last minute to create a holiday marketing campaign? No worries! Create a quick and easy strategy to target last-minute shoppers and procrastinators.
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
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This week, we are joined by the fabulous Cara Chace, a Pinterest Rockstar who has not only influenced us - here at SV - but also countless of other online marketers, entrepreneurs, and small business owners worldwide.
Cara is a Pinterest Marketing Strategist for Online Entrepreneurs who started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU. She loves creating Pinterest strategies that fit into the digital marketing puzzle for your business.
Enjoyed the episode? Want to work with Cara 1:1? Well, you're in luck because she is launching her "Pinterest PowerUp" mastermind community on December 1st. The PPU membership community has been designed for online entrepreneurs is THE ONLY Pinterest marketing resource you will ever need for your business! The waitlist is now open at https://carachace.com/ppu-waitlist/
Follow Cara on Instagram at https://intagram.com/carachace/ + on the web at http://carachace.com/

"No one is useless in this world that lightens the burdens of others." - Charles Dickens
I am so excited to announce that The SoVerve Gives Program, which we launched earlier this year, will be opening it's doors to nonprofits nationwide starting January 15, 2019.
During these past two years in business, we've had the honor of working with some incredible clients and have delivered to them some equally unbelievable results. We've done this through our unique approach to customer-centric, data-driven marketing. There is just something about #TheSoVerveWay that is rooted in service, and our community knows it!
The SoVerve Gives Program was designed with the same approach - to be able to bring these same concepts to US-based 501c3's. Our goal with this program has been simple: to make sure that qualifying, nonprofit organizations receive the highest quality of marketing advice, strategies, and training at no cost when they need it most.
Until now, we have only been working with Florida-based nonprofits, for case study and testing purposes. Now, we're ready to open the program up to all, and it is my goal to help 12 nonprofits in 2019, with digital marketing strategies.
For more information on this program, please visit: https://soverve.com/about/soverve-gives/

There is a heightened need to simply put, create better content during the holiday season. With the four tips, we provide you in this episode, you will be well on your way to creating powerful content pieces for your social media marketing.
Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at https://soverve.com/blog for more holiday marketing goodness.
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Utilize these tips to get your business in front of your audience just as any B2C business would their customers and help to kick-off a prosperous 2018 holiday sales season.
Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at https://soverve.com/blog for more holiday marketing goodness.
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Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at soverve.com/blog for more holiday marketing goodness.
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Give your brand values life by partaking in this year's annual Giving Tuesday campaign. Whether it's an environmental cause or a social cause, there is a charitable organization that can use the brand awareness you can provide.
For more information on Giving Tuesday, please visit: givingtuesday.com
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Four tips on how you can achieve a strong and profitable Q4 in your business! Dive in, take notes, then execute!!
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This week, we are joined by the very lovely Kandice Guice, a brand influencer, serial entrepreneur, and advocate for women's empowerment.
Kandice Guice is best known as a lifestyle and beauty writer who doubles as an attorney and entrepreneur. She prides herself on helping multidimensional women discover personal and professional fulfillment by encouraging them to live with ambition, sass, and a whole lot of pizzazz. When Kandice isn't closing corporate transactions or writing blog posts, she is usually cheering on her husband as a football coach or looking for new travel adventures with friends and family.
Kandice is also the creator of the "More Than Pretty Campaign." Listeners can hashtag #morethanprettycampaign or email kg@kandiceguice.com to nominate noteworthy women doing amazing things in their given industry or who have an encouraging story that deserves showcasing.
Follow Kandi on Instagram at @kandiceguice + on the web at kandiceguice.com!

What is user-generated content and how you can start utilizing UGC's in order to continue to expand your content, while creating community and brand advocacy!
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A well rounded and diverse marketing mix is important. The same can be said for your content marketing efforts. The more diverse your content, the more consumable it will be by your various audience members. No one client or customer is the same and the way they consume your content may all be different. Therefore, you must see your content in the same exact way. In this episode, we will show you how.
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Still struggling with creating content for your small business? You're not the only one. There are a lot of small business owners who are still posting day to day with no content schedule, and no real alignment with their marketing objectives. In today's episode, we are covering the basics of working with a content calendar to eliminate the guessing game between several platforms.
Show Links - The Best Tools to Generate Stellar Content: https://soverve.com/tool-to-generate-content/
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We get it, IGTV is this fun and exciting new platform that you are just ready to jump in and start trying! Well, not so fast. There are technical aspects that you need to consider as well. In today's episode, we are covering our top technical tips for utilizing the platform.
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Creating content for your video marketing strategy does not need to be a huge mystery or even hard. However, there are a few things that you need to take into consideration. Your objective is not only to create content, but to create massive value for your audience.
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It is about time to stop being scared of video and it's time to start considering it as a heavyweight contender in your marketing mix! First, let's discuss why it is that you are scared and getting you some real answers to the reasoning as to why you are scared in the first place.
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Everyone is talking about IGTV, but the real question is should you be using it and why? As a platform, Instagram has been growing by leaps and bounds. As a small business owner, it is at this very moment when you should be utilizing new tools like these in order to broaden your reach on social media.
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Every successful business has a backing of an incredible brand. A successful brand understands the importance of a clear brand vision; the brand's purpose, the brand's future goals and objectives, and the brand's values. Mix all three, then you have what you need to succeed on a platform like Instagram.
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Finally, Instagram gave us the nitty-gritty on their algorithm. We dive into how it is that the algorithm works, how it "ranks" your content and best of all the answer to the age-old question "is the Instagram shadowban real?" Listen up to find out!
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In this week's episode, we are uncovering the dynamics behind building an authentic brand that has a lot of personality - we are talking Texas big! This doesn't mean that your brand is going to reflect you as the owner, manager, CEO, but it will mean that your brand will be set apart from the competition. We hope you enjoy it!
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We've talked about the topic of authenticity at length via our socials, but never have we touched base on the importance of external brand alignment on a platform like Instagram. In this episode, we cover how to be more authentic in your messaging through external brand alignment on a plaform like Instagram.
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We're so excited about all of the updates that have been rolling out recently on Instagram. From new Call to Action buttons to a new Spotify sharing feature, the platform is really setting the stage to not only become your favorite platform, but to replace all platforms!
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There is nothing new about this topic. We have danced around it often on social media, but it wasn't until recently that we have noticed an influx of small business owners asking more and more about buying likes/followers on the Instagram platform.
In this episode, we cover the reasons why you should build organic and holistic social proof and stir clear of buying your way into the hearts of your potential buyers, customers, and clients.
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When was the last time you audited your Instagram profile for conversions and success on the platform? How effective is your profile in letting visitors know what you do, who you do it for, why you do it and where you do it from? Answer these questions in 10-seconds or less and you may have a new follower, networking opportunity, or better yet a new lead!
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On August 2, 2016, social media marketers everywhere rejoiced! Instagram had finally adopted a "Snapchat like" feature that would allow everyone to share their daily "Story" in 10-second increments. Flash forward to 2018 and Instagram without Stories seems like another time. In this episode we cover three tips to creating your own Instagram Stories secret sauce.
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Is low engagement on Instagram getting you down? No worries. With these five tested and proven ways to increase your engagement on Instagram, you will be nothing but smiles! Take it from us, we know a thing or two about social media and community building.
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Nothing beats a beautifully curated Instagram feed, but there is a lot more than meets the eye where beautiful flat lays are concerned. From brand strategy to color psychology, curated Instagram feeds speak to a brand's core value more than they do to follower counts.
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Ever heard of those crazy Instagram tales that are "keeping you from growing your account?" We have as well. In this episode, we cover a few Instagram myths and bring the whole truth. | Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks