Valholla’s official playlist, Valholla NOW takes a new direction

Between 2015-17, our roster grew to our highest level ever. With the explosion of streaming, we had to ensure that we could get the word out about our new and essential releases to existing fans and potentially new fans. The only way to do this with streaming is with playlists. In 2017, we launched Valholla NOW. A playlist that would help new fans find the latest releases and also important past releases from our roster and production team.

It was a success because, thanks to the playlist, it helped us generate thousands of streams. After over a year of the playlist being out, it was time to revisit it. Here’s what I found:

For those who've listened to our Valholla NOW playlist including songs from or produced by our roster, thank you. I need you and others who haven't to check it out now because we made a major overhaul of the playlist.

It bothered me because sequencing wise, it wasn't serving the purpose it was supposed to. It was supposed to be playlist that would be like an "Essentials" playlist for Valholla. It didn't and sequencing wise, it didn't do it anymore.

That was my fault but now, I'm really happy about it because it really serves its purpose. So, its updated on Apple Music and Spotify now. It will be updated on Tidal and YouTube by tomorrow but I promise you… Nothing but bangers and its sequenced how it should be.

With that being said, the playlist is now better than ever and I think it reflects how much quality we’ve released in the past few years. It serves as our “Essentials” playlist that you can share if you ever want to tell someone about our label. If you’ve been following us, and rock with our music, it would help if you “FOLLOWED” or “ADDED” the Valholla NOW playlist to your library on Apple Music, Spotify, Tidal or YouTube. Choose your platform here: ValhollaNOW.com

Thanks to everyone who’ve rocked with us all these years. You are appreciated. – Vince

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Vince Valholla

Vince Valholla is Chairman/Chief Executive of Valholla Entertainment, Inc.
Valholla is a full service Music Label & Management Company based in Miami, FL. Valholla's 2015 release of Kirby Maurier's "Doing The Most" was one of the highest selling independent R&B albums in the South Atlantic Region. His opinion is his own.
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