Mobility and mobile devices have changed consumer behavior and industry norms. “Research firm Forester predict[ed] by the end of 2016, fully 46% of the global population will utilize smartphones. Users currently spend 58% of their digital time in mobile applications.”

As the rise of mobile application continues, it’s important to avoid common app development mistakes. Here’s a look at the most common mistakes appreneurs and mobile application development company make when they launch a new application.

1.Mistake:Creating a mobile experience similar to a desktop UX

Many mobile app developers make the mistake of creating mobile apps that are too similar to desktop apps. They simply look like smaller versions of the desktop platform. And they offer the same functionality, but fit on a smaller screen. Keep in mind, a mobile app is a different platform and should be treated as such. Mobile users require a different experience.

2. Mistake:Building a mobile website instead of a mobile app

With 2.2 million apps in the Apple App Store and 2.8 million apps on Google Play, the standard has become extremely high. And “[a]pps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser.”

Both apps and mobile websites are accessed on handheld devices. However, “[w]hen it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals.” For example, “for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.” It’s a mistake to think that a mobile website is the best choice for all businesses.

3. Mistake: Overlooking mobile app marketing

One of the worst mistakes you can make is to build a useful mobile app, and fail to market it. How do you expect to reach your audience without a marketing strategy? People may download your app based on word of mouth, but nothing works better than a smart app marketing strategy in uae.

“A mobile app marketing strategy can complement a brand’s offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers.”

4. Mistake: Ignoring user engagement

The real power of mobile application come from their personal nature. When users install an apps, they carry their device around all day. In fact, apps “are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments.”

It is the perfect opportunity to engage users in a personal way. Localytics describes highly engaged users as those that have 10+ sessions per month.

5. Mistake: Anticipating high mobile app retention rates

As Think With Google explains, “People download apps every day, but the truth is that many of them are abandoned or never even used.” The mobile app ecosystem suffers from poor retention. According to Loyalists, “[a]cross all industries, 80% of all app users churn within 90 days.” You can improve retention through, in-app messaging, push notifications, individualization, remarking and more.

If you want to build a mobile app for your business, first understand customer needs and study the metrics that contribute to overall app success. Once launched, study app analytics to improve over time.

About : We’re a top mobile app development company in uae, helps businesses get their customized mobile apps built to get connected to their target audience while efficiently expanding their business and taking it to the next level.

Ever since its inception, both the iOS & Android OS have come a long way. We’ve seen newer and more refined versions of the OS with the inclusion of new features. Every successive version has something better to offer than the previous one. Also, a new software version enhances the performance of the device to a great extent. But, it shouldn’t only be the OS that should be updated periodically. The apps should also be updated along with the OS since each OS update carries its own set of functionalities and the apps need to be optimized according to it. Additionally, an app should also be updated periodically to improve its own features and performance. Let’s learn why your app needs to be updated and optimized periodically with Techugo, a mobile application development company in uae.

Keeping the customers happy and engaged: An upbeat customer would always be happy with what you’ve to offer and would be loyal to your services. But, the question is how to maintain the level of interest of your customers? The answer lies in the update of your app. An app that gets updated at regular intervals has the attention of the consumers. Furthermore, an update helps keep the app functionalities and performance up to date and removes the glitches experienced in the previous version. With every subsequent update, the app developers can introduce a new feature in the app that was missing previously and was requested by the users. This practice helps in winning the confidence and loyalty of the users and also keep them engaged with your app. On the other hand, if an app has jitters and flaws, and is also not updated regularly, the users would end up uninstalling such an app and would look out for better options.

Smacking the bug: It is natural for apps to encounter bugs in the codes or in the UI. Bugs in the app don’t affect the appearance of the app, but, hamper the performance of the app to a great extent. Frequent app crashes, app not booting up, app getting hanged, device getting frozen, etc. are all examples of bugs in the app and need to be addressed asap for smooth functioning of the app. A user would never use an app that slows down the performance and the speed of his device, frequently crashes, freezes the device. With proper app updates and bug fixes, these things can be avoided and the app could be optimized for better performance. The developers should work towards shooting down multiple bug fixes at once. This practice allows developers to avoid multiple update roll outs every now and then and also spares the user from having to download the updates frequently.

Refurbishing the UI/UX: We’ve always emphasized on the fact that UI/UX is what forms a driving force for your app’s success. It is the UI/UX on which a user forms an opinion and has a point of view for the app. It is the UI with which he interacts and therefore, it should not ever get boring. A mundane, uninteresting UI can lead to the uninstalls of the app. Hence, it is always necessary that the UI of the app is constantly refreshed and updated so that the user doesn’t lose interest in the app. It should also be kept in mind that only adding features to the app is not the sole aim of the update. An update can also occur to remove an unwanted feature from the app that previously existed in it and was disliked by the users and/or the feature introduced in the previous version was futile. Features should be added or removed depending on the functionality and performance of the app.

App update vs new app:It’s always a debacle for developers,whether to opt for an app update, or go for a new app entirely. There are positives and negatives attached to both the options available. Let’s look at them closely.

When opting for a new app: If the developers go for a new app instead of updating the old one, the users won’t have to go through the process of downloading the app update and it would be entirely at their discretion if they want to download the new app at all or not. Furthermore, developers can generate revenue from their new app. However, the flip side to this is that the new app would have to be promoted and the promotional tactics would have to be applied from the very beginning. Also, the user might not want to opt for the new app.

When opting for the app update: Choosing this option over a new app would not compel the users to pay for the upgrade and the promotions for the update would be in order and accordance of the app. The flip side of this is that users would have to be forced to update the version of the app which they might not want to or their device might not be compatible with the new app update and the developers have to look for resources to replenish the funds required for the update of the app.

Developers generally roll out updates for the app rather than opting for new apps entirely. But, occasionally, a few developers have rolled out a new app with upgraded features and have seen the app become a success.

App Promotion: App updates provide developers with the option to covertly promote their app. An app that receives updates frequently, usually stays on top of the list in the available updates section and remains visible to users most of the times. This constantly reminds the users of the app’s presence and hence, your app stays on the device while performing at par because of the constant updates. It is also proven that an app that’s frequently updated resonates with the users and is more preferred by them over others.

A user is always on the lookout for a perfect and flawless app. All he wants is performance and an elated UX. All these features collectively can help deliver the best app one asks for.

Mobile app development is a process that requires critical thinking and constant brainstorming. The competition is ugly with businesses and individuals fighting for the top spot. Users have a lot of options to choose from and thus, it is necessary for people seeking to develop an app, to come up with something unique and different from what’s already available. It doesn’t matter whether your business is technical or non-technical, big or small; if your idea is fresh and unique, you need to have a mobile app developed for your products and/or services. If you think that being a non technical business your hopes of having a mobile app developed for your business is lost, you are wrong. You can always contact a mobile app development company in uae, to breathe life into your imagination. Let’s take a look at the challenges that one usually comes across while developing an app.

Setting Up Of Goals: Everything is done with a motive behind it. Apps are no exception. A precise planning to develop an app is a must. The idea should be derived either by finding a solution to a problem or it should be something entirely fresh and new. Next, you should set the target audience for your app, analyze whether they really need your product/services, set business goals for your organization and the app, and keep a close watch on your rivals. Doing so gives you a lead against your competitors. Knowing about their products and coming up with a rock-solid alternative should be a priority in your plan. Once you’re done with these things, it’s time to go to the second step.

Keep Your Friends Close & Competitors Closer: Once a strategy is conceptualized to develop the app, the next step is to look out for the competitors in the market and the products/services they have to offer. Even if one thinks that their product is a lot different than what’s available on the market, it’s a good way to know about the current market trend, the affinity of people towards a certain app, the UI/UX of the app, the transition from one screen to another, etc. This step gives a fair idea about what you’re building against what the consumer is after and helps in creating a better product.

Formalizing The Imagination: After the initial market research and requirements for the app, it is time to roughly draft the app. This is done through wire framing. It is a method in which the blueprint of the app is defined. An initial draft is laid out and all the specifications of the app, such as UI, transition screens, functionalities, etc. are properly sketched. This step helps in identifying the user’s need for the app, defining the app’s selling point, choosing the target audience, showcasing the unique features of the product, recognizing the shortcomings of the product and its solutions. At this stage, it is also often advisable to involve users to give a better design to the app.

List The Technicalities: This is the most crucial part of the app. This process transforms the app from imagination to reality. To begin with, the type of the app should be defined. Following the previous steps, one should have a clear idea, ,the best suited app for their consumers. It could be native or hybrid or cross platform or a web app. Next, the UI/UX of the app should be designed keeping the user in mind. It should be interactive and should interest the user and have him engaged while using the app. Thereafter, the core and supporting functionalities of the app should be designed keeping in mind the uniqueness of the product. An engaging content to keep the user engaged and interested should be drafted, and lastly one should not compromise on the security of the app. Security is the primary concern of users and generally is one of the driving factors in the success of the app.

It is quite natural for businesses not to be familiar with such technicalities and hence they can seek help from a top mobile app development company that specialises in developing mobile apps for different platforms while adhering to the parameters above.

App Testing: Once the app’s done with the initial designing phase and is ready for a roll out, it is advisable to test the app among a certain group of users. This gives us a rough idea about how the app is faring among the users, whether there is a scope of improvement and something needs to be changed or completely obliterated. This is a refining process and must be done to increase the quality and finesse of the app.

Debuting The App: After successfully coming up with a finished product, it is time for the app to debut on the store and be available to users to download. Once launched and downloaded, the feedback and reviews from the users of the app should be duly noted and worked upon. This helps in the refinement of the app and also makes the users happy. They become loyal to you because they know that someone’s listening to them and is working on the problems.

Marketing The Product: The last process is marketing the app and it is a perennial process. To maintain a user base and lure new customers to expand it, marketing the product is extremely essential. It could be done through the various channels available in the market and by introducing new features for the app.

Conclusion: These are some of the major challenges that businesses and individuals encounter while developing a mobile app, but if these steps are followed, many of the major problems could be laid to rest and a perfect app can be developed for the users to relish and enjoy.

About Techugo: We’re a top mobile app development company in dubai and we specialise in developing apps for iOS and Android platforms. We’ve a team of experts that follows all the aforementioned steps to provide your target audience with the best mobile app.