A good PR person never focuses on the negatives. Neither should you in a cover letter.

Look for PR jobs that are heavy on writing and media relations. Those are the jobs that are best suited for your experience.

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What Hack Man said.

As someone who made the switch three years ago and isn't looking back, you want to stress, stress and stress some more your writing ability. Most PR hiring folks want someone who can write better than the average bear. Then, take that and stress, stress and stress some more the fact you worked in the field, know what journalists like and know what is news.