When external and internal barriers are recognized and removed, the
writer is free to focus on the positive flow of communication. Mastering
written communication means achieving the ability to create written
messages that can create change. These can only be messages that
possess clarity of purpose, organization, and expression. With successful written communication we can bring about change for the better.
Without it we are stuck with the status quo. If all we have to offer is the
status quo, who needs us?

Every message we create represents an opportunity for positive
change. This means change for the better, a chance to gain something
either personally or financially. Good verbal communication will win
allies, admiration, and trust. It will also earn financial rewards in
increased sales and profits, or a better budgetary bottom line. Good
verbal skills are not a matter of genes—either you have them or you
don't. They can be learned and developed by following clear goals and
procedures.

THE PRINCIPLE PURPOSES OF BUSINESS
COMMUNICATION

Let's stop a moment to recall the four principal purposes of business
communication. All involve change in one form or another: information, persuasion, results, and public relations or good will.

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