Meat, Potatoes Top List of Promodata '07 Ad Analysis

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Meat, Potatoes Top List of Promodata '07 Ad Analysis

04/04/2008

Beef, potatoes, and apples stand out as the dominant advertised categories in the three major perishable product groups, according to an analysis of the Chicago-based Promodata's 2007 Ad Activity report.

Accordingly, it appears that the "all-American meal" of steak, potatoes, and apple pie is still something the consumer has an appetite for, given the retailer ad emphasis noted above for those categories. In fact, the three categories not only have the highest count of ads in 2007 for their respective product group, but also solid increases vs. the previous year.

In terms of ad impressions, beef (51 percent), potatoes (37 percent) and grapes (65 percent) enjoy the highest portion of significant ad placement, while in fresh fruit, apples (46 percent) is third behind grapes (65 percent) and melons (53 percent). As a rule, it appears that both fresh meat and fresh fruit are more likely to be supported by a significant ad than fresh vegetables.