KSMU: Innovation for farmers in the Ozark farming communities

“Getting the word out to a wider market is hard”

Jennifer Moore of KSMU interviewed farmers at the Go Farm outdoor market in West Plains. She asked about the challenge it is to reach a wider market in order to sell their products. Moore reached out to Kim Harrison, who is working with an SBTDC Counselor in West Plains.

Kim wants to help farmers, like those in West Plains, connect with buyers in real time online. Knowing how the food is actually raised and the people behind it is an important traceability feature that customers care about.

Moore goes on to interview several other farmers about how they hope to utilize the new marketplace in order to reach customers online.