Tough road ahead

I want the .au domain name space to continue to:

“do what it says on the tin”

When you go to a .au website, you can expect that the domain name relates to the product, service, or information on offer. If it doesn’t, you have reliable, responsive complaints mechanisms available to you and rules by which they can be enforced. .au is Australia’s home on the Internet and is widely recognised as such. As an Australian business, community, organisation or individual, you can rest assured that there is a place at .au for you.

To continue to meet this high standard requires a good mix of:

experienced people,

thorough processes and

robust technology.

The rationale for writing this post is because of the significant loss in experienced people at the helm of auDA.