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4/17/2015 1:00PM

Capital Journal: Hillary's Iowa Game Plan

Presidential candidate Hillary Clinton made her first journey of the campaign to Iowa, where she attempted to woo voters with a more personal approach. WSJ politics reporter Peter Nicholas explains. Photo: AP

This transcript has been automatically generated and may not be 100% accurate.

... so Peter shocking news this week Hillary Clinton decided to run for president we didn't see coming in all that was the worst kept secret ... in politics though it was the teachers there and for president ... finally out suspense is over she's a full-fledged candidate carried ... a theater first to campaign events of the twenty sixteen season and I were this week of August two we was there for both of them ... and ... it was quite interesting and ... have uncovered the lorries campaign into thousandeight Austar are some differences ... he was very low key there was no fanfare no no music on the campaign theme songs ... the poster of nori posters ... the Vietnam it knowing that the speaker is getting a lot to read descriptions of her ... sister deer bones so ... polished off a seminar this is ... all in keeping with her idea of going small making it about the voters on about her was in the works ... it does seem to be the right approach conceptually because she has to do things ... that no other candidates don't have to do she has a service you can talk to read people's just to show that she can ... have a small dent not a big event has to show the Crystal ballroom Andres million dollars ... we know that about her she could do something totally different well what we are sure about this in this paper where ... the idea is what you do to help me with this or off putting to many Iowans on highways white guys have ... cavities come into their living rooms and talk to them and intimate way about their problems or concerns ... and didn't do that in two thousand and eight ... so this is an of core active in some sense that God often be to the tendency is to put her in ... the seven smaller studies they also think he's good at the film Afro and to Shauna ... where oh rescued rest of the question um it seems like she is easing into this it doesn't seem like she it seems like this one of the learning curve for her ... it seems quiet ... she's not quite ... at ease with the Camden show yet but it's only now ... they ... did to ... her campaign does is talk to voters were in a ... I didn't or seven did IRAs ... when talking to real people to currently ... and ... about yet so we use journals tried to drill voters and the people ... in corporate them for cover ... ah yes the aam bit like that they saw the said you know this is I was like so she took this um ... this thousand mile ODYSSEY intervention nickname Scooby and up the aisle boarded our flight that this that but this is where we trouble night ... um you know we think we did ... we travel by car she did that ... and don't be patient as its logo John McCain two thousand a time on the bus all the time come and join me ... but ... I do think that um ... and here is the problem is to Hillary Clinton ... if you're ... a ... deeper charted here is your Rick Santorum you can probably walk around minstrel of the people in conversation secure Hillary Clinton ... you know it's late you're on tries almost prevents you from doing that it doesn't seem to matter very much ... either but I were to ensure it doesn't ... well yes it does then and this is that we are spoke to dozens of Democratic County Sheriff's Forrester we we worked on our were few months ago ... and the stock with its epicenter on draws for staff under our security was just so vast ... it felt very issues are to have for most of them like that ... so there's more stuff but this time around and on but ... I spoke to our former aam Clinton gave it to was so ruefully mentioned to me ... that ... they had tried to do the same kind of thing back into thousandeight he didn't succeed this person said the top of that yet as Mia Love from a large was the press and ... the oppressed integer was enormous meal it was on the outer portion over the world ... are they had to call it a rule where they could only have one reporter per outlet in the room with no extended ... because you know what to post a three reporters in ... the know everybody was and how to balance multiple for the