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It’s really too bad that GM and Hummer had to go and make up a story. This is really a missed marketing opportunity for Hummer to project a good feeling amount the mountain bike community. If they really had found/built some undiscovered trail that was really out there, they could have made it some fun internet hunt that went from the National Geographic Ad hints to searching on Google to finding a buried Google Map with coordinates to the location of the trail head. Then you’d get serious mountain bikers seeking it out, telling their friends, and indirectly… promoting Hummer! GM! What were you thinking!?

as a local to the east side, none of these photos are near benton… the craggy one is in the alabama hills of lone pine.. you can see lone pine peak in the far background… the other pics are in the june lake loop 14 miles north of mammoth lakes… advertisers suck and never believe what you see in print, photo shop is everywhere…

But you can’t REALLY be all that non-plussed, can you? That GM made it all up?

The company that built the EV-1, had the jump on Toyota — then decided to sell the patent for the battery to Exxon-Mobile, crush ALL the EV-1′s and bury them in the desert and build Hummers and Escalades?