Outlaw partners with Hiball Energy

BIG SKY – Outlaw Partners is happy to announce a new marketing partnership with Hiball Energy, based in San Francisco, Calif. Outlaw will serve as Hiball’s agency of record – authorized to buy advertising on Hiball’s behalf – across multiple disciplines, including digital video marketing, PR, and social media campaign management, as well as e-commerce marketing and sales on a national scale.

President and CEO Todd Berardi created Hiball in 2005, with a concept to provide a naturally healthy energy drink without sacrificing taste. Hiball is now the fastest growing natural, organic energy drink in the U.S. and a pioneer for energy drinks targeted to the health-conscious consumer. In the last eight years, Hiball has upgraded all of its drink options to include organic, fair-trade ingredients.

“Our team is very excited about Hiball products and we are confident that our experience, production quality, and lifestyles align well with the target audience that Hiball connects with,” said Outlaw’s COO Megan Paulson. “Our job is to put the creative materials behind the brand and help tell their story to the consumer on a broad scale. ”

Outlaw’s campaign work will include the development of social media initiatives and engagement, product and lifestyle video content, and product photography. Alongside Hiball’s impressive distribution network, Outlaw will provide resources to connect with both new centers of distribution, as well as fans across the country.