Conversational Marketing Blog features BJ Cook's insights on digital marketing strategies and social media. As customer experiences cross over from web to mobile to offline; we assess who gets it and who needs some help.

Tuesday, July 11, 2006

Broadband Reaches 72% At Home

Nielsen//NetRatings, a global leader in Internet media and market research, announced today that nearly three-quarters of U.S. active Web users connected at home via broadband in May, growing 15 percentage points over a year ago, when just 57 percent of active Web users relied on broadband connections at home.

Research also indicates that broadband users are more likely to make better use of Internet functionalities and newer technologies, such as RSS feeds and blogging.