About a month ago my family was on vacation in a small town in Michigan. Wherever we go I tend to notice churches and predict it’s personality from what I see on the outside. So, as we drove through this quaint town, I couldn’t help but notice 3 church signs and so thought I’d discuss what a […]

Selling Milkshakes I watched an interesting marketing video from a Harvard professor talking about an essential marketing question, “What is your product selling?” For example, He focused on the milkshake and asked the question, “What is the milkshake selling to the customer?” More than just a frosty dessert, it’s “selling” a feeling for the customer. For […]