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pHformula gets to the ‘Point’7 August 2017Petru van ZylSkin resurfacing brand pHformula is launching a Motor Neuron Disease (MND) awareness initiative and a new product line, all in one. With every pHformula Point product purchased, pHformula will contribute towards fundraising and creating awareness around MND to support various MND foundations worldwide – including South Africa.Says pHformula founder and CEO, Petru van Zyl: “On the 24th of November 2015, I lost the most important person in my life, my father. He had been diagnosed with one of the most devastating diseases of our time in May 2015. The disease is known as MND, also called Amyotrophic Lateral Sclerosis (ALS). “I helped take care of my father until the day he passed on, knowing that this experience would change my life forever. MND is a disease that causes the nerve cells to waste away or die and no longer send messages to your muscles. This disease leaves people trapped in their own bodies and they are unable to walk, talk or feed themselves, even though the brain is fully functional.”Van Zyl notes the following facts: some 300,000 people alive today will be diagnosed and die from MND; every 90 minutes someone is diagnosed with MND; and every 90 minutes someone dies from MND.She continues: “There is no known cure for MND and I’ve decided to dedicate the pHformula Point line of products to my father. The aim is to use this initiative as a vehicle to create awareness and to support various MND foundations, globally. Point will contribute in fundraising, creating awareness and will also provide personal support to the families.”pHformula will shortly release more detailed information on how to participate in this project which, Van Zyl believes, is destined to touch and change lives.In the meantime, the three Point pHformula products are: Point Extra Firm (a firming cream formulated with a unique combination of ingredients, including a peptide complex, to support the skin’s natural proteins); Point Multi Protect (a peptide infused anti-ageing moisturiser with sun protection factor 15); and Point Age Reverse (infused with a cocktail of peptides and botanical ingredients to help reduce visible signs of skin ageing and promote skin firmness and elasticity).