INSIGHTS

​Dramatically improve the odds of your venture’s success by rooting out and mitigating knowable risks with a premortem.

In startup culture, optimism tends to flourish at the expense of honest pessimism. At Foundational, we embrace this by starting our strategy engagements collaborating with our clients to agree on how the world must be changing, what their teams are doing to bring about that change, and how we will measure the achievement of their inevitable success… we also use a novel process that quickly identifies the likely causes of failure well before they occur. It’s a simple and impactful technique that any team can do for themselves in under an hour.

I love the way you guys have worked with me. The interest you have taken in my business, the detailed research you have done to help me create my narrative has been invaluable. I highly recommend Foundational!" - Founder, Ride Sharing App