Lina Eliasson

Sprout Behaviour Change Ltd Founding Director

As a Behavioral Psychologist, I specialize in understanding, measuring and improving treatment adherence, in clinical trials and in the real world. My experience spans the worlds of academic research, and the commercial sector. I worked as a post-doc researcher at Imperial College London following the completion of my PhD from UCL School of Pharmacy on adherence to oral oncology drugs. I then joined an adherence consultancy where I oversaw the development, implementation and evaluation of patient and caregiver support programs. Before founding Sprout, I led a European Clinical Outcomes Assessment team at one of the World’s largest CROs. I have worked in the UK, European, US and LATAM markets across a wide range of disease categories.