Articles & Papers

Regardless of how big or small your business is, it will be important to be prepared to deal with negative criticism when it comes your way via any channel including social media platforms. It's not a good idea to ignore any negative comments when they are made against your services or products. It's also important that you don't react in a negative way as this can look bad and lower your reputation. There are many examples of high profile campaigns designed to handle crisis social media situations. These are specifically implemented as a measure to control damage to a company's reputation and they are put in place by experts who specialise in social media management and digital communications. One well-known example of this is the Sea World Twitter campaign which…

Many opportunities are offered by the online world for businesses, including the potential to reach a larger customer base, the ability to use international suppliers, and often being able to save on supply and administrative costs. However, the online business world also includes the potential for security risks and scams as well. Information Security For Your Business Your business contains a lot of sensitive information and data that cyber criminals would really like to have access to. Just think about all of the information that you have stored online, and what the consequences would be if this information was stolen or lost? It could include: Patent Applications Intellectual Property Marketing Plans New Business Ideas Business Plans Financial Records Customer Records Personal Information Online Security Risks If you access the internet…