Think like a retailer

Oct 13, 2017

Being a designer, I spend most of my time in my office (which is no longer on a yacht floating around the Caribbean) dreaming up new island styles for next season, I think about how our end customer is going to WEAR my garments, but I often don't give a lot of thought to how you are going to retail my designs. Lucky I have 5 years retail buyer experience, which I occasionally draw back on. As I have said before on this topic......"display display display".

The last couple of weeks though, I decided I might clean out my office, which is increasingly overrun with samples and old stock. We all need to de-clutter occasionally, right? So here is my daughter helping me set up at a local market last weekend. She is still so cheeky.

After our first market day, I thought to myself, it would be so much easier if I could separate the sizes so customers could just shop what I had available in their size. Of course, those standard issue plastic ones are not really something I am in love with, so I decided to make my own.

I was thinking to myself that this might be something you would like to do you for your boutique too, so I have created a downloadable art file with sizes XS to XXL.

Then I thought you might not know how to make it yourself, so I created a "how to" file too. All you need is standard paper, a color printer, and a laminator (machine & sheets). If you do not have your own, you could save the art file on a thumb drive and take it down to your local Staples or Office Depot.