I may be too freaked out to watch the new Netflix original movie Bird Box (let alone try to function blindfolded in real life without peeking like Sandra Bullock's lead character is forced to do in order to survive). But I may be in the minority here regarding both. This week on Twitter Netflix claimed that 45 million of its subscribers had streamed the horror/thriller Bird Box in its first week which is by far, a record for original movie content on Netflix.

As you can imagine Netflix is celebrating in the grandest sense over Bird box's crazy popularity. However, they would like you to please stop posting all those 'Bird Box Challenge' videos. Which, I must say, I have to concur.

C'mon people we had to get Gronk to remind you not to ingest laundry detergent (Tide Pods - "No, no, no, no, no, no" he says in his PSA after several kids died from eating Tide Pods). Now I guess we are on to the new "stupid things people do" viral phenomenon, the #BirdBoxChallenge where people emulate characters in the film who must perform every task blindfolded, or else lurking monsters drive them to suicide.

In true viral nature, now people are posting videos of themselves attempting various activities while blindfolded, which obviously can be a safety risk, especially with some videos include tasks like cooking or even chopping firewood!

Now in an attempt to do damage control and corale the idiocy Netflix tweeted:

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix tweeted from its primary account. “We don’t know how this started, and we appreciate the love, but Boy and Girl” – a reference to the two unnamed children of Bullock’s character – “have just one wish for 2019 and it is that you not end up in the hospital due to memes.”