Update Survey Communications with Variables

A survey can contain a variable, or parameter such as %ACCOUNT_NAME%, which is used to represent a word or phrase. The benefit of using a variable is that if a word or phrase changes (for example, the organization is re-named), the text can be updated in one place in Culture Amp, and all the survey questions and emails will automatically use the new term.

Using in questions vs. communications

In surveys

In order to use one of the above variables in your survey design in a question, you will need to format the variable a specific way. You will need to use the following format with just percentage signs on each end: %ACCOUNT_NAME%

In communications

In order to use a variable in one of the standard communications such as the invitation or reminder, you will need to add in curly brackets like the following: %{account_name}.

Note that the Welcome Screen and Reporting Rules pages only support %{account_name} and %{survey_name}.