PAXTON BREWER

Design is the expression of a solution to a problem.

Twenty years of professional experience inform this design philosophy. User-experience, UI design, graphic design, web development... it's all design to me. I approach a design problem holistically, and rely on my well-rounded skill set as well as collaboration and good communication to arrive at solutions that serve the user and the business objectives.

The first in a series of mobile weather forecasting tools, Tide4cast, is directed towards ocean enthusiasts, surfers, fisherman, professional mariners, and recreational boaters alike. Any one who wants to know what the tides are doing right now.

This app gets NOAA tidal data from a remote server and displays it in an easy to read, mobile optimized presentation. This is a personal project, still in alpha release. This site functions like a native mobile application but is browser based, and completely platform and browser agnostic. It embraces responsive design principles, and works equally well on all screens, and in all modern browsers.

These were a series of quick turnaround advertising experiences for the Gap home page, featuring extensive animation, interaction and video. These ads were developed on an extremely short timeline, using a custom Actionscript 3 library, implementing an abstracted MVC control pattern.

BNQT, a division of USA Today, has a wealth of editorial content at their disposal. They sought out my services to help them monetize it.

I designed and created a suite of dynamically driven advertising products to leverage their content. These products are easily skinnable, and can be customized for any advertiser. They are written in object-oriented Actionscript 3, using the Brightcove platform.

As Design Director for Surfline, I set the style and design for all of their editorial content.

These features use rich-media, interactivity, and readability to drive interaction and advertising revenue. I also designed and developed all of Surfline's Flash editorial tools, tying into Surfline's proprietary CMS.

Pow Pow Patrol is a loose group of athletes and adventurers, dedicated to the pursuit of snow and water sports. This logo design was inspired by the crests of old and established fraternal organizations. The latin motto reads "Brotherhood of Snow and Waves".