Coca-Cola, a Fortune 100 company, has long associated itself with Americana from its commercials to its role in sponsoring sports teams and leagues. The corporation’s late President and CEO, Roberto Goizueta, is also the benefactor of Emory’s business school.

Phil Mooney, an archivist at Coca-Cola quoted by CNN, say the formula in question is likely a cola recipe, but not the one everyone wants it to be. The real recipe, according to Mooney, is locked up in the SunTrust building in downtown Atlanta.