Join the Guardian’s CEO David Pemsel and an all star panel from across the media, platform and creative landscape including, Anna Bateson , ex YouTube and now senior client, Steve Hatch, Facebook, Tracy De Groose, Denstu Aegis and David Kolbusz, Droga5, as we debate the role and value of the creative idea in the digital world.

How to Lead a Creative Culture:
Learn how to access and listen to your subconscious and embed an innovative DNA into your business. Jim Lusty's larger than life impact comes from his wealth of knowledge and his energising and playful style. Prepare to leave feeling more creative, inspired and ready to make change.

Media is rapidly evolving in today’s tech-driven eco-system shattering business models and creating new challenges and opportunities for growth. IPG Chairman and CEO, Michael Roth, sits down with Fast Company Editor, Bob Safian. Subsequently, Roth headlines an extraordinary group of industry leaders who are on the front lines of re-invention.

Giving an employee time and space (and a bit of money) to work with a violence prevention nonprofit in Kenya? A menstrual pad manufacturer in Rwanda? A fortification bar in India? Grant Tudor, the founder of a global nonprofit incubated at his employer, shares what thinking differently about talent development could look like.

It’s easy to guess why the location marketing trend gained momentum so quickly. Advertising budgets are more efficient when marketers are able to target the audience best positioned to become customers—people nearby.
However, location marketing is often oversimplified. In order to make marketing truly powerful, context is required. Not just where, but who, and why, and how…
In this session, Waze leads a discussion on the various approaches to location marketing; revealing what works, and where the industry is headed.

What can a hostage negotiator teach professional communicators about the art of persuasion? When lives depend on your ability to listen and communicate effectively, you quickly become an expert in influencing others. Hostage & crisis negotiation relies on listening to and identifying the values, beliefs and motivations of others in order to ethically impact the choices they make. In an industry that is all about communication, what can we learn from someone whose words can have extreme consequences?

In the digital economy the future belongs to the fast and the pace of change is getting faster.

These forces of change demand creativity, bravery and a commitment to structural innovation to succeed. Those who don't will be left behind.

At the heart of the digital economy are technologies, platforms and services that have revolutionised and empowered how people connect and interact with each other and brands. The two most powerful forces to do this have been Google and Facebook.

Join award winning journalist and author Sathnam Sanghera, as he chairs a panel discussion with some of our industry’s leading stakeholders including Ed Vaizey MP and agency CEOs, Helen McRae from Mindshare and James Murphy from Adam & Eve/DDB.

In this day and age, everyone can launch a digital business. What sets the winners apart is how they're able to scale up to meet demand. Everyone has talked up the startup for the last five years, but now it’s time to talk about scale up in the UK. What’s really necessary to go from 0 to 100 & beyond?

You always knew mobile was the future. You always knew the day would come when consumers and creators were connected across all screens. And you always knew your strategy, planning, and creativity would someday be upended by the mobile revolution. With 67.1% of the world’s population poised to be mobile users by 2019, ready or not, this time has undoubtedly come.

Join AOL as we explore how mobile has changed how humans live and communicate on a global scale and discuss how we are addressing the mobile revolution.

Hear first-hand what successful Growth Drivers do in practice, from a panel of admired business leaders including Kerris Bright CMO Virgin Media, Nathan Ansell Global Director M&S Loyalty, Customer Insights & Analytics, Pete Markey CMO Post Office and Hayley Spurling Group Client and Brand VP Brand Learning.
Discover growth-ready practices you can adopt based on the global Growth Drivers Study led by Brand Learning, including interviews with more than 70 CEOs, CMOs, and business leaders.

Come and see some of the best content creators talk about how they would use digital out-of-home (DOOH) to tell their stories. You the audience then vote to decide who wins £100k of DOOH media to bring their ideas to life.

Creative England presents a panel featuring cross-sector talent from the worlds of games, film and technology – ranging from the big players to the small startups. Covering topics such as the transformational power of working cross-sector, developing and sourcing diverse talent and connecting the big brands to the startups. Discover the incredible impact of England’s world-beating creative industries, and how this sector is the saviour of the country’s economy.

Some of the most innovative participants in the mobile gaming sector will be exploring how mobile gaming has now become the consumer gateway for companies that seek to evolve into multi-faceted entertainment businesses of the future. We have seen several companies capitalising on their initial app success by extending their influence far beyond the touchscreen and into multiple entertainment avenues.

Join Trinity Mirror Editor-in-Chief Lloyd Embley and his senior editorial team in their daily editorial conference as they decide the headlines, front page, pictures and content for tomorrow’s Daily Mirror. See how a real editorial team work, how they prioritise a story and how they react to breaking news and controversy.

In order to survive and compete, today’s agencies are expanding their reach across the world at increasing rates. Markets in Europe, the United States, Asia, and Latin America are rapidly changing. While there are marked regional differences, there are also overarching patterns and common trends. Ronald Urbach hosts a panel of dynamic industry leaders as they discuss proven growth strategies, differences in regulatory environments, and various concerns your agency may face when driving your business on a global scale.

This all-star group has been over the racecourse and offers real perspective on the balance of the tech-driven ecosystem with the timeless value of great creative, big ideas, having a real game plan and quality vs. quantity. Expect this group to agree, and disagree in this extraordinary seminar curated in partnership with Fast Company.

Brands are using celebrity talent more than ever before, and the influence of celebrity in the lives of consumers gets greater every day.
Alesha Dixon , singer and TV personality will be interviewed by Raf McDonnell from CAA, the leading entertainment and sports agency, to explore how artists feel about working with brands, and how brands and agencies can work effectively with celebrity talent to engage their audiences in more meaningful ways.

Justin Webb is one of the UK’s most esteemed journalists and broadcasters. Now a regular presenter of Radio 4’s flagship daily current affairs programme Today, Justin spent eight years in Washington as the BBC’s North America Editor. He’s credited as being the first journalist to ask Donald Trump if he would run for President, and he’s fresh from completing a new documentary on Trump: The People’s Billionaire. Providing a candid insight into the political rise of a unique figure – and thoughts on the potential impact of President Trump – Justin is in conversation with Radio Times editor, Ben Preston.

In the fashion and retail world, digital is turning conventional wisdom on its head. Hear Google UK’s MD Eileen Naughton and leading lights of retail including Josie Roscop, Customer Director, River Island, Ulric Jerome, CEO, Matchesfashion.com and Rachel Arthur, Founder of Fashion and Mash discuss how digital is changing the industry.

Why is the UK a hotbed for innovation? What’s the interplay between online and offline? Does online vs offline make sense any more? How do you get in the front row on search? Join us to see how your brand can be the star of the catwalk.

Jon Ronson has spent the last few years immersing himself in the darkest side of business and media. He may be a self-described “humorous journalist”, but in his bestselling books The Psychopath Test and So You’ve Been Publicly Shamed, he offers up biting - and frightening - insights into modern human behaviour. Jon’s stories of psychopathic business practices and online shaming are funny, appalling - and a call to our industry to be more human. Jon will be in conversation with Mindshare UK CEO Helen McRae.

IPA President, Tom Knox interviews leading women from across the creative industries to explore - in the words of Beyonce - who runs the world. How they’ve achieved success in what’s ostensibly and historically a man’s world.

What's worked, what they would do differently, and what lessons can they offer the advertising industry in reaching our target of 40% female representation, at every level including the most senior, by 2020. #maketheleap

Leading industry experts on the phenomenon and explosive growth of cross screen behaviour. This on-going, landmark shift in consumer content consumption will be examined by a best-in-class group from both sides of the Atlantic.

Discover perspectives directly from leaders at top brands and agencies as we have an engaging discussion around seldom asked questions

Media iQ will be joined by panellists to discuss the challenges brands face when realising their data dreams.

Is data real-time enough? Are brands and agencies getting enough and accurate information? Does too much data stifle creativity? How are data and insights used to make better planning and buying decisions across platforms and lots more.

Join leading headhunter, psychotherapist and founder of the Lighthouse, Kathleen Saxton as she steps into the mind of This Morning presenter Jeff Brazier.

As a child Jeff lost his skipper father in the Marchioness tragedy, spent time in care and now single-handedly raises his two sons since the passing of their mother seven years ago. Jeff has come back from such publicly documented trauma with a hugely successful television career and has also embarked on a burgeoning career as a life coach.

We talk a lot about the revolution in technology, but we’ve seen this being paralleled by a creative renaissance of equal value. Mobile devices are driving the decade’s second great revolution in consumer communications: video. Facebook’s UK & IE Managing Director, Steve Hatch, will host a discussion with a panel of senior marketers and agency representatives, exploring creativity in a connected world, the explosion of mobile video and the implications and opportunities for brands and their agencies.

Aged 14-21, with a distinct mindset that sets them starkly apart from first-era Millennials, Generation K (for Katniss) is the greatest challenge – and the greatest opportunity – your brand faces. To engage this generation and future-proof your business, it is essential to understand what they value, what they believe, how they behave, and just how unique they are. Meet Generation K. Learn how they’ll impact your brand, and how to capture their imagination, and their annual €150bn – and growing – EMEA purchasing power.

Come and hear a panel of senior advertisers and Norm Johnston, Global Chief Strategy and Digital Officer (and all round digital guru) at Mindshare Worldwide discuss their view on the media world and how they are innovating and disrupting in the area of mobile and content.

The Independent is the first UK national newspaper to transition to a digital-only offering. The Media Show's Steve Hewlett will grill key members of the ESI Media team, alongside other guests, about the strategy and ambition behind the decision.

We’ve all got a problem: 90% of brands fail in the first year. The established rules of brand building - that we all follow – only work for the major players. New brands need to adopt different behaviours to disrupt their categories.

Join Vizeum UK’s Head of Strategy, Charlie Ebdy (winner of the IPA Excellence Diploma President’s Prize) for a new model for modern brand-building. Drawing on lessons from Uber, Amazon, and even Kim Kardashian, this session will alter all you thought you knew about branding.

With 3.7 billion customer journeys across tube and bus annually, Transport For London sit on serious petabytes of data.

Come & hear TFL’s Marketing Director, Chris Macleod, and their agency MEC's CSO, Stuart Bowden, discuss how TFL make the most of this amazing data supply: the facts & stats, how they harness it and are capitalising on this genuine underground treasure trove of data gold.

Want to create action not just influence? Want your audiences to not only Think and Feel, but also Do?

Join Time Out and a panel of experts, who will be discussing the global digital platform’s new research into the influence economy for the first time. Time Out Group CEO Noel Penzer will present the findings, before the panel discuss how influencers affect purchasing decisions today.

From brief to output in one day - The Media Trust Charity Challenge in association with Facebook will see a cross-agency team of rising stars in the industry spend a power four hours answering a brief that really matters for a UK charity.

The Advertising Association joins forces with News UK to bring you the fiercest of debates between ad-land’s brightest new talent. Our Fantastic Four - speakers from agencies, brands and media - take to the stage to argue for the figure that has influenced UK advertising the most. Then our audience vote, as four becomes two, before a head-to-head to determine who will be Last One Standing?

David Aaronovitch, Columnist, The Times

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