San Diego is the strategic gateway to life in Mexico, Central America, and South America – a marketplace of 600 million people.

San Diego – Life Science Capital of the World

In the Garden of Life

Rhythms of Life

Desert Life

Life Incredible

Life – More Than Just a Cereal

Where Life is Innovation

Life Liquified

San Diego – Craft Beer Capital of the Universe

Life Well Played

Life Sails Baby

Playing in the Key of Life

Defending Life

San Diego is Naval Aviation's Birthplace of Life

Defending Our Way of Life

Life Roars

Life is but a Dream

Flight to Life

Life Delicious

To Life

City of Life is a community-inspired effort to embrace a global brand and message for San Diego. New York City is globally recognized as The Big Apple + I ♥ NY, Las Vegas as Sin City + What Happens Here Stays Here, and Paris as City of Light. As one of the world’s most compelling all-around cities, why doesn’t San Diego have a comparable world-class brand and message? With your help, we intend to change this with City of Life.

“City of Life is San Diego’s DNA – it defines the essence of what San Diego is, and what San Diego aspires to be.”

Malin Burnham

“City of Life is fantastic, it is the perfect answer for San Diego.”

David “El Toro“ Nuffer

Legendary PR Executive and Civic Leader, 1932-2011

“City of Life, along with the graphics you have designed, encompasses all that is San Diego. With our beautiful year-round weather and close proximity to the beaches, mountains and deserts, it would be a fitting slogan. That being said, I endorse the idea of City of Life and hope the rest of the City will as well.”