NovelArt Foundation

Our basic belief is that the whole is bigger than the sum of it's parts.
This network is founded to promote cooperation, creativeness and enable novel opportunities. One cornerstone of this network is to make possible new projects and collaborations that perhaps otherwise never would have occurred.

Here is a new project I'm involved with, that I think you might
find interesting. It's about improving the driver's emotional experience
in demanding situations - using specially composed music. I'm doing
this with sound researcher Martin Ljungdahl Eriksson and when the music
is ready, it will be released on an album that you get if you rent a car
from Europcar Sweden. This is music not only to listen to, but music
that effects your emotions, that improves your chemical balance.

Hakan Lidbo

Europcar
has, as the first actor in the car-rental industry, started the unique
project “Sounds for Driving”. The goal is to provide Europcar’s
customers with a truly one of a kind driving experience. In order to
achieve this, sound expert Martin Ljungdahl Eriksson and the famous
artist and produces Håkan Lidbo was brought onboard. Together, these two are creating music that will enhance and amplify the driving experience.

Together
with Europcar, Martin and Håkan has identified a number of different
situations where the driver might feel tired, stressed or irritated.For a
long drive, the driver needs to feel alert and sharp, hence, uplifting
music is created. Follow the project right here, and be sure to check
back for more sound snippet and findings from the study.