The news is making the rounds about how early round womens' matches at Wimbledon are being assigned the Centre Court spotlight in prime time based on looks rather than talent.

"It's the Wimbledon play committee, not us who decides on the order of play," a source at the BBC told the Daily Mail. "But obviously it's advantageous to us if there are good-looking women players on Centre Court...Our preference would be a Brit or a babe as this always delivers high viewing ratings." (via New York Daily News)

I have difficulty buying that though. If the World Tennis Association was determining order of play, perhaps, but I'm not really sure what the Chinese wall between the "Wimbledon play committee" and the BBC looks like. It seems Wimbledon would be as concerned with ratings as the BBC.

So despite a much higher seeding, you don't get Serena Williams on Centre Court in prime time during the early rounds, you get the likes of Denmark's Caroline Wozniacki. Hopefully we'll find out some of the BBC ratings for these matches.