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Direct-to-Consumer Selling: What Are the Implications?

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22 April 2016

Lured by the promise of bigger sales, better access to consumers, and even their ultimate survival, wholesale brands are increasingly seeking to circumvent retailers and reach their customers directly. Over the past few months, some prominent apparel and footwear brands have announced plans toexpand their own retail stores in the United States and other major global markets.

Adding a direct-to-consumer element will have far-ranging implications for every aspect of a wholesaler’s operations, from product development through customer experience, to the affect this shift could have on existing retailers. Our panel of experts discuss the following:

Trends in direct-to-consumer selling

Benefits for the brand

Balancing e-commerce sales and other channel conflicts

Altering the supply chain operation

The effects on the small to medium retailers

The brands setting the tone for the shift

Presenters include:

Gary Barraco, Director, Global Product Marketing for Amber Road

Julia K. Hughes, President of the United States Fashion Industry Association (USFIA)

Matt Priest, President of Footwear Distributors and Retailers America (FDRA)