The gift of giving is one of the most powerful tools in the world of PR and often 'brands' a PR Manager as much as the products are labeled themselves.

So, what does a PR Manager give her nearest and dearest for Christmas?

At this busy time of year, it’s tempting to simply race around the mall, flying in and out of shops in the desperate hope of ticking off last minute gift lists.

Not only can this be time-consuming and stressful (what on earth does Uncle Bob want?) but rather costly too, as we dig deep into our wallets, to meet yet another deadline.

With a little thought though, here are some ideas and tips for gifts that can be designed with your own unique stamp on them and within your own budget.

Gift an experience

No! I'm not suggesting you go web-surfing for an exxy ride in a chopper. Think more along the lines of design your own - organising and then taking someone on a beautiful picnic, or surprise a friend with a mystery walk or bike ride. If you are known for your style or taste, maybe you can offer some input into helping to decorate their house, or revamp their wardrobe?

Handmade is gold

When I was a child I used to ask my mother, “what can I buy you for Christmas?” she would invariably reply with “Just a card made by you”. I’m sure this resonates with many of you, although sadly most of us have lost this personal dimension. Life takes over, time is precious and it’s all too easy just to hop online and click add to cart. Think how delighted your friend will be to receive a home-designed miniature succulent garden or a home-baked Christmas cake?

The gift that gives

Probably the kindest thing you could do this season is to help others. Whether it’s handing out meals to the homeless or volunteering at the local animal pound, it’s a proven fact that you and the world around you will feel better for it. By helping out at one of the many charities, not only will you be giving back to many more than your original gift list, but you could even invite a friend to help with you, which in itself could become part of another gift.

Think outside the square this holiday season, go back to the true meaning of Christmas and allow your creative juices to flourish. With a little thought, you can create an unforgettable gift for even the toughest customer. Package it well, brand it with your style, and stand out from the crowd.