San Francisco 49ers selling parts of new stadium for up to $375 apiece

SANTA CLARA -- Here's your chance to be part of the San Francisco 49ers' new stadium for a couple of hundred bucks.

Santa Clara officials on Friday said the 49ers will begin selling commemorative bricks that will be installed throughout the $1.2 billion stadium, set to open in 2014. Fans can inscribe their names and messages on the bricks.

The bricks are expected to go on sale on March 1. They will cost $175, $325 or $375, depending on size and the length of inscription on the brick. The yearlong sales campaign is expected to raise $2.5 million to $3 million, with the proceeds going toward funding construction of the stadium.

Courtesy HNTB Architecture -- The Forty-niners made a presentation to the Santa Clara City Council Tuesday night which included new, more detailed renderings of the new stadium to be built in Santa Clara to house the Forty-niners home games. This is the view looking to the southeast.

The bricks come with an extra replica for fans to keep -- and display cases with laser-engraved 49ers logos can be bought for another $54.95 or $69.95, depending on size.

Some fans of other U.S. sports teams have seen the bricks as a good gift idea or way to signify their allegiance to their team, though others dismiss them as a ploy for their teams to gouge more money from fans. Similar programs are in place at AT&T Park in San Francisco, Cowboys Stadium in Texas, Staples Center in Los Angeles and Citi Field in New York, among others.

Fund Raisers Ltd., a company based in Boise, Idaho, will make and sell the bricks on behalf of the team and the Santa Clara Stadium Authority, the public agency that took out an $850 million loan to begin construction in April.

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The bricks will be 8 inches long, 2¼ inches thick, and either 4 or 8 inches wide -- allowing up to six lines of text. Adding a 49ers logo will cost more.

They will be available for purchase on a "virtual brick website," which features a $5 fee for online orders.