French spas have long been regarded as the gold standard in the industry and a steady stream of newcomers keep on trying to capitalize on that mystical Parisian “je ne sais quoi.” But New Yorkers are a discriminating bunch, and only a select few spas – French connection or not – manage to stick around for very long in a saturated, ultra-competitive market. Recently making a loud and promising entrance is L’Institut Sothys New York, an ambitious three-story, 5,000 square foot spa off of 5th Avenue. With impressive, state-of-the art facilities, excellent service and an appealing menu of treatments, Sothys is quickly distinguishing itself as a true contender.

L’Institut Sothys New York represents the renowned skin care company’s first signature spa venture in the U.S., and it is clear that much thought went into its planning and execution. The bright, airy ambiance is immediately welcoming. Flavored ice water, spacious changing rooms, and comfortable robes greet visitors upon their arrival. The spa’s ten treatment rooms are well spaced out, and the facility even sections off a mezzanine area modeled after a French bistro so that clients can enjoy a beverage or light meal.

One of the spa’s biggest highlights though, can be found on the uppermost floor in its unique hydrotherapy room, where flowing water, changing colors, soothing pressure jets and a nearby massage table conspire to deliver the ultimate in relaxation. It is here that Sothys’ Hydrotherapy Treatment ($70) works its magic, offering a special blend of Dead Sea Salts that revitalize the skin and eight customized programs to promote physical and emotional well-being.

Specifically for men, the Detoxifying Destressing Treatment ($135) is a great way to improve the skin’s texture and appearance. For fifty wondrous minutes, a skilled aesthetician combines a blend of frankincense and black pepper essential oils and malt extract of Scottish Whisky with a series of head and shoulder massages to achieve instant, noticeable results. The spa also offers a Lumifacial Treatment ($250) that uses light energy to improve the tone and texture of the skin, a Lift Defense 2 Dermo Reconstructing Treatment that diminishes fine lines and non-surgically remodels the facial contour, and 16 other signature Sothys treatments for the face and body.

L’Institut Sothys New York is located at 37 West 57th Street. For more information or to schedule an appointment, please call 212.688.9400.