The Hollywood Reporter writes that Murdoch has already begun his duties as a director at the company—which was valued at $1.4 billion dollars—and he focuses on global TV programming at the company. Vice already produces video content and has a production deal with HBO.

James Murdoch also serves on the boards of both Fox and News Corp, as well as Sky Deutschland, a German TV firm owned by Fox. The 2011 phone hacking scandal in Great Britain pressured him to step down from some of his board positions.

Murdoch's appearance on the Vice Board isn't necessarily a huge surprise. According to the London Evening Standard, he was the "driving force" behind Fox purchasing a twentieth of Vice.