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A new startup is looking to battle Sony, Microsoft, and Nintendo in the living room with a brand-new console with an inexpensive price point.

Ouya, built on a custom-based Android operating system targeted to launch early next year, is open to any developer looking to publish a game. The developers also set pricing; the one catch is that every game must have a free portion available, whether through a demo or free-to-play model. The console also supports other Android apps, such as TwitchTV, which comes included.

Though some private funding has been secured already, the company has set up a Kickstarter page asking for an additional $950,000. You can visit Ouya's page right here.

So far, no games have been confirmed, but a number of notable developers are already praising the device, such as Mojang, the developer behind Minecraft, Brian Fargo of inXile Entertainment, and Jenova Chen of thatgamecompany.

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Holy...there's already over $1 millions pledged in less than a day. This could be very interesting for the console industry, and at this price I'll likely get my hand on one as well when it launches. I really hope it becomes a success, as this could definitively bring a change in the console industry (whatever change that might be).

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This is insane these guys are almost double what they were aiming for and the first day isnt even over yet. I can see something like this getting up to 10 maybe even 15 mil in support i just hope they pull it off and dont piss off the almost 14k supporters they have so far.

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while im a pc gamer. not big on tv gaming as i find the quality of graphics is lower on tvs (least the older tvs im used to)

this console does sound pretty amazing, be very interesting to see how it plays out. not sure how they plan to compete with the big wigs but i can see alot of indie groups using this. as there are already a ton of flash based indie games using android systems for their games. i dont think minecraft will be on it though, as they signed a contract with xbox/microsoft for the title.

will be interesting if this system will allow for emulation as well. running super mario or metal gear on it for example will really open it to the whole spectrum of games. though that might be a toughy area they may not want to touch do to all the copy right stuff.

mind you they did state they want to open it up to "hackers" to make the system their own (i think they actually mean crackers though... as it sounds more like a code cracking and less actual hacking)

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I have no interest in owning one, but I think its an interesting idea. Can't wait to see how it pans out.

Though I could be tempted to buy one and use it as a cheap media center PC, for a bedroom TV, but Ill stick to my desktop for gaming and living room HTPC stuff (hdmi over ethernet with 50 foot ethernet cables was my best pc investment in ages, all the benefit of PC on hdtv without having desktop sitting next to the tv).

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Uh, why would any PC gamer buy this? emulations, media, indie games, etc are all done on your PC already. Then again I guess it's made for people with proper consoles that wants a media station, and for indie devs to expand into console ''gaming''.

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Android games are designed to be casual, I really don't see the point playing angry birds on my 60 inch tv...I got my Playstation for the real deal. Are there some more harcore games on android? sure but again inferoir graphics and gameplay. There's also the fact that as a home console this will be outdated by 2013 and it ships in march that year, if not by 2013 then 2014 so no longevity. Another problem I see is the need for devs to put extra effort making assets in 1080p and designing controls for the controller which many games such as angry brids just aren't desgined for.

It'd be interesting to see how it pans out but honestly I don't think people are really thinking this project through.

It will be an open-ended platform, that will definitively support mobile games (because they will be the quickest to port) but should also support completely new indie titles (we'll start hearing more about that when the SDK is released). You'll also be able to modify your console (hardware, most likely software as well) without voiding the warranty.

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This just seems like it's going to end badly. Then again, maybe they just have a great deal on hardware and work for free.

There isn't a "right" or "wrong" way to play, if you want to use a screwdriver to put nails into wood, have at it, simply don't complain when the guy next to you with the hammer is doing it much better and easier. - Allein

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The reason they can build this system for $100 bucks is the same reason google can sell there Nexus 7 for $199. It runs on the new tegra 3 proccesor which was designed to be low cost. And no, i don't mean the tegra 3 proccessor thats inside the transformer prime. Nvidia came out with a new low cost platform which makes it cheaper to build budget tablets with a bang. And the GPU inside this console will be the 12 core GPU that Nvidia made. All in all, this is a quality console. ANd just a heads up, mobile gaming has advanced at such a rate, that its almost up to par with the likes of consoles.

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Originally posted by Loktofeit

This just seems like it's going to end badly.

^

It's either going to be a scam, face financial hardships for the low price point and *still* few takers, or be sued by any of the top three (likely Sony) for some kind of copyright infringement - even the square, circle, X, triangle face buttons on the controller shown is enough to make a case of it.

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I'm just wondering who is going to buy the thing. PC gamers already have the king of indie platforms, console gamers don't care as much about indie and already get better indie games than ios/android, if they want to play those games they'll just play on their phones. Ios people will unlikely buy it. It leaves only android gamers...and I don't think they care so much to play on TV.
I'm positive the Ouya won't sell well in the beginning because gamers, casual and hardcore, won't see its value...but if it can get good games on it over time (ultimately the biggest factor)...it might do ok. Hopefully the devs are thinking with that mentality.

"Great minds talk about ideas, average minds talk about events, and small minds talk about people." - Eleanor Roosevelt"Americans used to roar like lions for liberty; now we bleat like sheep for security." -Norman Vincent Peale

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Not to be a party pooper, but neither the hardware nor the pricetag matter if the games it plays aren't worthwhile. So while it's nice that the three heavy hitters are finally getting some new competition, it's not the first time that's happened, and whenever it has the exact same 3 stood on top while those attempting to break into the market sank to the bottom simply because publishers weren't interested in them.