Romney's Businessman Pitch Won't Work

If you can't articulate the cause for which you are fighting in moral terms, you will lose.

By
Robert R. Reilly

February 8, 2012

Mitt Romney points to his successful business experience as his principal qualification to be president. Others seem to agree. In a story in this newspaper after last week's Florida Republican primary, Susan Tynan, a retired nurse, said she voted for Mr. Romney because "the biggest corporation in the world is the United States, and Mitt Romney has the best experience to run it."

When Mr. Romney was running for president four years ago, he said in an interview that the first thing he would do in the White House would...