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INFORMATION DESIRED doesn’t deal with ad campaigns that only affect a consumer for a moment. Our goal is to create long-term interest in a business owner's services online. The money we invest brings the business owner profit that is 10, 50 or even 100 times higher than the costs. And we cover the costs. The business owner doesn't have to pay anything if he doesn’t think it’s worth it. He only takes the profit.

We write a lot about what cooperation with INFORMATION DESIRED is based on when a business owner becomes our investee. We write a lot about what INFORMATION DESIRED’s philosophy of action is based on and how we work with our investees. But we thought that we would like to show you all this with a specific example. See how a website is built from scratch.

Two weeks have passed since we announced our contest, with $10,000 up for grabs. And nothing. Our telephones are quiet, our e-mail inbox isn't overflowing, and all’s quiet on Facebook, where we announced this contest. This really puts us in a good mood, and not just because those $10,000 are still snug in our pocket.

Where do these clients come from? After all, they don’t grow on trees. We don’t dig them up from under the earth. If we say that our activities bring throngs of new clients to an Investee that means that we pull these clients from out of the market. Because they are already present on this market. The question is, who will “rake them in” from the pool – you or your competition? INFORMATION DESIRED will give you the biggest piece of the pie.

Have you noticed? Once again, we have changed for you. For you, or maybe more for those who are visiting the INFORMATION DESIRED website for the first time. All of this is so that it is even easier to understand what INFORMATION DESIRED does. Without reading long essays but rather at a first glance.

The first year of your website’s existence is very hard work. INFORMATION DESIRED takes full responsibility for it. We also invest funds in getting the project off the ground. What’s next? After that, the success that was achieved together with the Investee must only be maintained. You can do it yourself, without INFORMATION DESIRED’s involvement, or you can ask us for help. That depends only on you.

- Often, during talks where the terms of contract are discussed with business owners, it turns out that, while it is clear what happens during the first 12 months of collaboration, it isn't quite clear what happens next – says Tom Kuzak, creator of INFORMATION DESIRED.

– Business owners often ask what will happen to their website after the 12-month period during which INFORMATION DESIRED invests in their website– Tom adds.

It doesn’t stop working at all. Quite the opposite. After the 12-month start-up phase when the website reaches full efficiency in acquiring new customers for you we place it in your hands. You yourself can decide what to do with it. You can keep running it by yourself but if you don't have time you can make arrangements directly with the editor who created your website's content until now to continue doing so, but without middlemen, meaning, without INFORMATION DESIRED. In such a case, you pay us only for making available the technology required to manage the website.

- Our intention is to bring about a situation where the website lives for as long as possible. For it to develop in a good direction, collaboration between the business owner and editors creating the content for their website is necessary. Our goal is to create such conditions that both parties reach an understanding, directly, without the involvement of INFORMATION DESIRED – Tom Kuzak explains.

Does this mean that INFORMATION DESIRED has nothing to do with the project anymore after 12 months?

No! – Our goal for the website is to continue to grow in our technological environment, and so we also have a vested interest in the editor's continued collaboration with the business owner. In other words, you don't have to be afraid that after the expiration of 12 month period of tight collaboration between us there will be no one to manage your website. The editors who worked on your website throughout this period are happy to continue working with you without our mediation – Tom Kuzak says.

After all, that’s the prospect that editors have while working on the website during the investment period, i.e. the so-called start-up phase. Over the course of these 12 months, they not only work on the current project but also build themselves their future work environment.

And what if the editor who was writing for you for 12 months cannot continue doing so due to random events? He might change his job. Or go on a trip. Or whatever. We won’t leave you by yourself with your website. You can contact INFORMATION DESIRED at any time and we will provide you with a new editor who will take care of your website’s development. Of course, if you prefer, you can also find an editor by yourself. Whatever you do with your website will be your decision. But if you decide that you need our support you can count on us.