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New York City has a rich and storied history of entrepreneurship. Nowhere is this more apparent than in the NextGen Commerce (NGC) realm, where you’ll find the bulk of startups valued at over $100 million. From the successful media and advertising companies of the 1990s to the emergence of consumer commerce disruptors over the past decade, that culture of entrepreneurship has been passed down from generation to generation.

We illustrate that history here, with a comprehensive lineage of the entire NGC ecosystem in New York City. What you’ll see is the exponential growth of this community and the deep relationships that traverse it; over and over again, you’ll find employees of the city’s earliest startups applying the lessons they learned to their next ventures, and ultimately going on to found their own companies. It’s this spirit of relentless hustle and success breeding success that’s come to define NYC Tech, and today’s founders take great pride in being a part of this thriving ecosystem.

The historic $3 billion Jet.com acquisition of August 2016 — the largest NYC-based e-commerce acquisition to date — is a sign of what the future holds for this community. “We’re going to be seeing a lot more of these transformative deals that represent a new paradigm in how people shop and consume,” says Ben Sun of Primary Venture Partners. “NextGen Commerce is no longer a nice-to-have, but rather a necessary component of the new consumer economy. We see this happening more and more as retail and CPG giants scoop up NextGen Commerce startups that represent the changing face of the industry. NYC Tech is well-positioned to reap the benefits of this momentum.”

For the purposes of this family tree, we included only those companies founded by employees of earlier NGC startups. Like any tree, this is a living and breathing organism; please contact us with feedback.

2014 GEN 3

Founders:

Akshay Navle●Caleb Merkl●

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