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MTV’s most shared videos come from the MTV News ‘need to know’ strand. This particular Instavid reveals the five new album releases due out soon that MTV viewers are most likely to want.

Other ‘need to know’ videos include film release dates and important pop culture dates for your diary.

GoPro, Wendy’s, Starbucks and HBO have also created some great Instavids, examples of which can be seen in Christopher’s post.

Dazed and Confused magazine

Dazed and Confused magazine has been using Instagram video to promote its series of documentaries and art films.

Its Instavids are uniformly excellent and a joy to watch, making them hugely shareable and no doubt gaining Dazed some excellent brand exposure.

For example, this video has more than 1,000 ‘likes’…

But as with the BBC’s videos, Dazed suffers from the fact that Instagram doesn’t allow users to put hyperlinks in the comments section.

Consequently viewers have to open their web browser and type in the URL, which is a small barrier to entry but one which will definitely prevent a large proportion of people from navigating to Dazed’s website.

Recommended

Here are the top 10 UK brands of 2013, as nominated by YouGov’s BrandIndex.

This is based on brand perception, acquired by conducting approximately 3,700 daily interviews and asking the question “If you’ve heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?”

It seems the most popular brand of 2013 in terms of positive regard is the BBC iPlayer, which has remained at the top spot for the last two years.

Adjusted for inflation, the US newspaper industry is now generating roughly the same level of print ad revenue as it was in the 1950s.

The main difference is that back then they were on an upwards trajectory which lasted until the year 2000, when US newspapers’ ad revenue reached $60bn.

Since then, the mass adoption of the internet has seen digital advertising increasingly eat into print ad revenue. You’d be forgiven for thinking that advertising on newspapers’ websites would form a significant part of the overall digital ad spend, what with their high-quality content, pre-existing relationships with agencies and brands, and their well-established audience.

Yet only a small fraction of digital ad spend is going to newspaper publishers’ digital sites and despite US newspapers’ print ad sales more than halving to $19.5bn in 2012 since 2000, according to the Newspaper Association of America, their digital ad sales have only reached $3.4bn.

Part of the problem is that ads on newspaper sites just aren’t as effective as those of the world’s best known sites, like Facebook, Google and Twitter.

While many newspapers’ digital sites are still running standard ad formats, or worse, ads which annoy the consumer and intrude on their content browsing experience, many social media sites have instead deployed native formats, which sit within the digital content, and match the look and feel of the site.