Proof that Americans really are cutting the cable TV cord

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Midway through this year, the evidence became undeniable that Americans are starting to cut the cord, ditching subscriptions to pay television services.

That trend is continuing apace, according to new data from analyst Craig Moffett. The number of cable TV subscriptions in the US fell by 687,000 from August to September, and the households picking up telco or satellite service weren’t enough to compensate. Meanwhile, subscriptions to streaming video services like Netflix continue to increase.

Here’s a close-up of how the total number of pay TV subscribers has changed over the past few years: