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FITme Concealer Reviews

Maybelline New York FITme Concealer is a concealer that erases imperfections without hiding skin's natural radiance. It contains an exclusive translucent primer base and micro-fine pigments to match the skin tone effortlessly, creating a complexion that is free of waxes and oils. The formula is breathable and seamless and has a flawless finish. Available in six shades: Light, Fair, Sand, Medium, Cafe and Deep.

Reviews reflect the honest opinions of beautyheaven members. As part of the beautyheaven rewards program, all members receive 5 points for each review they submit.

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Member since 19/04/2011

69
Reviews

Love bug

26 Feb 2020 11:52 AM

Star Rating:

4

Always there for you when you need it haha

Over all such a great concealer for it's price. It's cheap, available in most stores you hop into and multi use for a range of makeup needs. It's not full coverage. I would say more light to medium, but definitely buildable and not cakey.

PROS:
> Available in supermarkets, chemists, pretty much anywhere you go to, it's very popular.

> It's a great price for it's quality. Sometimes it's cheaper when you find sales on it

> Multi use. It's a concealer so we use it as a concealer haha! Yet I've found it can also be turned into a really light foundation or tinted moisturizer. You can get a few dabs on your fingers and mix a little bit of your fave moisturizer. Pat it on the face for light coverage on a good skin day. Or if you've got a foundation and it's not quite the right shade for you, you can mix in the right shade fit me concealer and apply on your face it looks awesome.

I do this a lot with my fit me concealer whenever I've just got errands to run or even when I've got events on depending on the coverage I want, shading. It can even be used as a highlight. So so great!

>Tonne of product.

> Wonderful lightweight and buildable consistency, and doesn't look cakey and too made up. Of course keep an eye on how much you put!

>Doesn't crease when you set properly

CONS:

>Make sure to set it, otherwise it can crease a little bit and disappear throughout the day, not covering much on the face.

> When wanting to cover around the face, you have to mix it with something else a little heavier so it covers enough otherwise its a really light best for under the eyes and not too much to cover.

> There is a great colour range avaiable, however not enough shades.

Any Tips?:

*Use a little when you first apply it. Then you can build as you go. It's got quite decent coverage so you may not need too much especially around the eyes.

*Make sure you pick the right shade for the right purpose. If you're purchasing it for covering up breakouts and scars, get a shade closer to your skin tone. If you're wanting to highlight get maybe two shades lighter than skin tone. Wanting to cover up bags? Get a tone lighter then your skin tone and maybe pinkish, peachy in colour,

I made the mistake at first of getting the shade exactly to my skin tone but I wanted to cover my bags. I got frustrated when I saw it wasn't doing anything. It was the shade...

*Best applied with slightly damp beauty blender or makeup sponge

*Pay attention to the shade when you try it in the store and outside in natural light they can be very different looking

Ideal For...:

> Under the eyes mostly because of its light texture

> Having a good or bad skin day. Play around with shades and other makeup products to mix in with it can be great for all over the face too!

Member since 09/02/2013

18
Reviews

Thao917

8 Feb 2020 3:18 PM

Star Rating:

4

Going in my "must-have" list

I had this for a while before I fell in love with it. I had used it for special occasions but started to bring it into my everyday makeup and that's where I really started to appreciate it's light, medium to high coverage and lasting power. I do the standard 7.30am-6pm workday wear with this and it's still there at the end of the day, even those nights I'm out till 9 or so.

Super creamy, great range of shades, beautiful soft finish.

I use it over a colour corrector and find it best to pat in with my fingers as a sponge takes up some of the coverage otherwise. Also blended out with a fluffy concealer brush works well.

Any Tips?:

Just a few dots covers does the trick!

Ideal For...:

All skin types

Member since 24/01/2017

29
Reviews

Isolda

19 Nov 2019 9:43 PM

Star Rating:

4

Reliable coverage

This is a very affordable medium-coverage concealer. I mainly use it for dark circles and light discolouration, and choose something thicker for higher-contrast acne scarring.
It’s easy to apply, just dab it straight on with the applicator. I usually blend by tapping with my finger but sometimes with a sponge, and it works well either way. It blends in well with the foundation underneath it. It doesn’t settle in the creases under the eyes, it doesn’t look cakey, and it lasts throughout the day.

Any Tips?:

For some reason the shade 10 (light) seems to be darker than 15 (fair) - something to watch out for.

Member since 15/02/2018

146
Reviews

CoffeeTimeT

22 Jun 2019 4:13 PM

Star Rating:

4

Great coverage and at a great price

With so many concealers out there, it's so hard to know what actually works in an effective way. I found this one to be really lovely. It glides on smoothly and is easy to blend, and has pretty good staying power. My one down side is I couldn't find the right shade to match my pale, cool toned skin. However, I've heard they've expanded the shade range since I last tried it, so I will be checking that out!

Member since 08/12/2016

299
Reviews

bun

20 Jun 2019 11:31 PM

Star Rating:

4

Really nice for everday

I can't count how many times I've repurchased this concealer but it has been a staple for many years. The formula is pigmented yet lightweight and can be easily sheered out of built up to medium coverage and works to cover spots as well as under eye circles. Once it dries down the concealer stays put and I haven't found that I've needed to set it. It doesn't crease too much on my under eyes (even without setting powder) and doesn't look overly dry either.

Member since 24/09/2007

445
Reviews

GigiandBobbi

18 Jun 2019 11:44 AM

Star Rating:

5

Repurchased many times and an ever bigger shade range now

The FitMe range is a knock out. I have bought the fundations in the range and like to wear them on occassins but this concealer I wear every single day under my eyes. You could even use it around the face as a sheer foundation over a nice thick face cream and it sits really well all day if you set it.

Member since 20/05/2019

140
Reviews

xClaudia

3 Jun 2019 1:35 PM

Star Rating:

3

Shades are so confusing

I'm naturally quite pale (nothing abnormal though) so I first went looking for the lightest shade - I was stunned by how dark this was! It's actually a tad darker than my foundation. To confirm, I compared the lightest shade with some of the lightest concealer shades in other brands and there was quite a difference. Even more oddly, the second lightest shade in the FitMe range looks absolutely identical to the lightest. I gave it a go anyway. It is surprisingly not terrible - it definitely doesn't brighten as I was intending for it to do, but it conceals okay and blends reasonably. It applies well though I do find that it creases a little under my eyes, even when setting it, after a few hours. All-in-all this is okay, though I wish there were some more suitable shades.

Any Tips?:

Don't order online - definitely check out the shades in person.

Member since 31/10/2016

24
Reviews

Christycaxxx

25 Apr 2019 8:17 PM

Star Rating:

5

My favourite Maybelline Concealer

I previously used Maybelline’s Instant Age Rewind Eraser Dark Circles and Master Conceal Camouflage Concealers and I found both creased and didn’t conceal my dark under eye circles very well. I went to Sephora to find the shade that matched my skin tone from the Tarte Tape Shape concealer (I was Tan Deep) but didn’t want to pay the $35 so instead I went to Priceline to hopefully find the same shade from the FitMe concealer. I managed to find a good match with FitMe in 40 Caramel. Went home to try it out and I was wowed that it was pretty close in shade. And it was on sale for $11! No creasing and quite hydrating and it improved covering my dark circles. Was great for my combo oily/dry skin. Overall a great concealer for the price I paid.

Ideal For...:

Everyday use to cover dark circles, brightening up your face and spot conceal.

Member since 04/07/2018

38
Reviews

EloiseC

25 Mar 2019 5:54 PM

Star Rating:

5

Never without one.

I always have one or more of this in my makeup collection. As someone who suffers with adult acne and have for years this is one of the few concealers i have found to fully cover my acne as well as not dry it out.
You don't need to apply much for this to work however it doesn't go cakey even when you heavily apply it.
I would recommend this to anyone looking for a great everyday staple concealer.

Member since 12/05/2014

290
Reviews

Deeknight

7 Mar 2019 2:05 PM

Star Rating:

5

great product

this is such a good concealer and for the price, i constantly have one in my stash. the coverage that this gives is amazing and is comfortable sitting under my eyes. i never have a problem with creasing or product moving when i use this product.
The applicator is easy to use and you get a consistent amount out of the tube with every use.
on days that i am only wearing a little makeup like going to the shops or a short day at work i will just use this in the center of my face (nose, eyes, chin, middle of forehead) and powder it down then im done. makes my easy days much easier. very happy with this beauty

Member since 05/01/2018

19
Reviews

tiff

24 Dec 2018 4:21 PM

Star Rating:

5

Favourite Drugstore Concealer

It's one of my all time favourite concealers and it honestly might be better than my NARS Creamy Radiant Concealer (which i've been using for years).

I had bought it because I lost my Nars concealer a few months ago and im still loving it!

A full coverage concealer that is really creamy and blends really well. For best results i apply it on my face and leave it for a few minutes and either tap it in with my fingers (clean) or with a makeup sponge.

One of the better products from Maybelline that is accessible and affordable.

Ideal For...:

Great for all skin types but it is very limited in shade range.

Member since 03/08/2018

15
Reviews

NickiAmbro

8 Nov 2018 1:26 PM

Star Rating:

5

Fabulous Flawless Affordable

As a Makeup Artist I rarely use pharmacy brands either on myself or clients. I happened to be at my local pharmacy on one of their half price days and decided to give the Maybelline Fit Me Concealer a go. Wow! How impressed was I with this unassuming product!?
Now I battle with dark circles and lines around my eyes so finding the right concealer which combats both issues isn't always easy. This concealer immediately got my attention as I applied a few dots under the eyes, with it's nice slim applicator, and used my fingertips to blend it. It's incredibly light, smooth, doesn't crease, doesn't exaggerate lines, isn't dry looking.
I would'nt say it's a full coverage concealer but it's certainly handy to carry around in your makeup purse for those times when you're on the go and just need a light to medium coverage.

Any Tips?:

Can also use a small sponge to blend in

Ideal For...:

under eye area, sides of nose

Member since 09/12/2017

42
Reviews

Elliewang_

7 Nov 2018 2:02 PM

Star Rating:

4

affordable and great formula

This is an amazing and also affordable liquid concealer. I like to use it when I am wearing a bit more makeup, and it is great for underneath my eyes and around my nose and chin to conceal redness and darkness. I love the cremay formula, and the packaging is very convenient as it is a tube with a doe foot applicator. I've had this concealer for so long, and I haven't run out yet, which is great. The concealer offers a medium to full coverage, you can definately layer it and it will not crease or ruin the makeup underneath, which is great! Would highly reccommend, just wish they had a much larger shade range, as it is currently very limited and doesnt suit all skin tones

Member since 25/04/2012

107
Reviews

Stacey827

6 Nov 2018 4:30 PM

Star Rating:

5

Great budget concealer

For the price, you can’t really go wrong with this concealer. I actually got it on a half price sale and it was around $7.50! And I am so far very happy with it. I will be using it in place of my previous concealer that I use for under my eyes. I find this concealer pretty much faultless. The colour I chose was Fair, and it’s spot on for me under my eyes to cover dark circles. It’s creamy and soft, and smooths on beautifully, and does not crease or dry. I find it a great consistency, not too thick and and not too thin. I like the thin tube, and also the applicator. I don’t have any negatives for this product. Going to be my staple now. I wonder why I took so long to try it!

Ideal For...:

Everybody

Member since 18/10/2013

390
Reviews

Bellefleur

21 Sep 2018 11:53 AM

Star Rating:

4

Great budget concealer

I have been using the FITme! concealer from Maybelline for about two weeks now and I am very impressed with the results. At this price point you simply cannot go wrong with this little concealer.

I have it in the 15 Fair shade, which is a light shade, but seems to match my lighter winter skin well. This concealer provides medium coverage and is very easy to blend. It gives me a smooth and even finish, which looks very natural. It does not slide as the day progresses, so it has pretty good lasting power.

It comes in a tube packaging with a sponge doe foot applicator - it's good for precision application and the sponge does not absorb the product in too much, so there is little waste.

Ideal For...:

Daytime wear

Member since 18/09/2018

54
Reviews

Jojomxc

20 Sep 2018 10:17 PM

Star Rating:

5

Great Product

This product have been raved about by many people and I can understand why. It is such an amazing and great product that everyone should get their hands on.
Reason why I love it:

- Affordable: The price you pay for the quality is amazing. This thing last me for a while because I like it light and natural on my face. Since I do not use a lot of it, I am still using it for over 3 months.

- Formula: Once again Maybelline have nailed the formula. It is creamy and feels light on the face so it does not feel as cakey. It has this smooth looking finish after powdering the face and this is why I love this product.

- Shade range: The shade range is not as big when compared with other brand but for a drug store product, you can do a lot with the shade range they product. For instance, contouring, highlighting and concealing.

Member since 12/03/2018

16
Reviews

SherrieMann

17 Sep 2018 1:25 PM

Star Rating:

5

I love this !

I bought this concealer after hearing amazing reviews about it being up there wth some of the high end concealers.

It goes on so lightweight with out an sign of creasing under the eye and it has great coverage for dark circles in the under eye area.

It doesn’t cake or crease throughout the day.
You don’t need much product either for great full coverage .
A drugstore need !

Member since 10/09/2018

1
Reviews

Sarahross

10 Sep 2018 7:12 AM

Star Rating:

5

Natural Finish & Affordable

I absolutely loved this concealer!! It has a flawless finish, good coverage and you can also use lighter and darker colours for contouring. It has a light texture and doesn’t feel caked on on when applied but coverage isn’t compromised. I liked to apply underneath and on top of my foundation to really make my dark circles disappear almost completely. I highly recommend this concealer to anyone looking for an affordable dupe to a more expensive brand.

Any Tips?:

I liked to apply underneath and on top of my foundation to really make my dark circles disappear almost completely

Ideal For...:

Dry skin types. It has a dewy finish and feels hydrating when applied

Member since 28/03/2018

97
Reviews

Ksm

9 Sep 2018 5:55 PM

Star Rating:

4

Best affordable concealer

This is the best concealer that I have ever used at the drugstore price range. It often goes on promotion for 40% off at Priceline so ends up only costing a little over $10.
This concealer covers my dark under eye circles with ease and does not cake at all. It isn’t super thick, it has very good coverage and a decent shade range (better than the standard 3 shades carried by other drugstore brands).
This concealer also works great to bring light to different areas of the face, as a corrector and an eyeshadow primer.
My only issue with it is that it sometimes stings around my eyes. It doesn’t happen all the time but when it does, it burns badly enough that I have to remove it.
If it weren’t for this, I would have given it 5 stars. I do not have sensitive skin either.

Any Tips?:

Use your middle finger to lightly dab concealer on the target area. The warmth of your skin and gentle dabbing motion will allow the product to melt onto the skin effortlessly.

Ideal For...:

Concealing, correcting, highlighting

Member since 11/10/2010

329
Reviews

shaper

8 Sep 2018 1:14 PM

Star Rating:

5

Highly recommended

Having read a couple of reviews for this Maybelline New York FITme Concealer I thought I would give it a go. It it really good, I love the colour it blends into your skin so nicely without leaving any indication of the imperfection your trying to cover and
at the price of $14.95 its even better. There was a limited colour range but I was lucky enough to find one that suits me and with a light dusting of powder it looks natural.
I like the size too as it means I can have one in my makeup bag and one in my handbag .