Featured Domains

Heritage Auctions is holding a domain name auction today at the Waldorf Astoria in New York City, simulcast on HA.com. The auction begins at 11 am EST.

As of the time of writing this morning, the most expensive domain name to meet its reserve is 8.co. One of the few non-.com domain names on the list, the domain has already hit $115,000 (with buyer’s premium).

Other domain names have attracted higher bids — including NL.com, Quick.com, Mouse.com, Arcade.com, Future.com, Classic.com and Luxe.com — but those bids are below reserve. 26 of the 29 lots already have bids.

Heritage Auctions is trying something rather unique in the domain name auction business by having so few lots. Each domain name will get attention and there shouldn’t be much bidder fatigue toward the end of the auction.

The company sold about $1.5 million worth of domain names in its inaugural domain name auction last November, headlined by an after-the-auction sale of MutualFunds.com.

Heritage Auctions is only looking for one and two word .com domain names. They should define a category/product or be a very high quality brandable domain (an actual word that could be branded into a business, e.g. Amazon.com).

The auction will be limited to 70-75 domains, which I think is a great number for an auction and ensures that accepted domains will get the attention they deserve.

Heritage Auctions advertised extensively for the previous auction and also marketed to its base of high net worth individuals (people who can afford to spend millions on a single coin), which gives me high hopes for its follow on auction.