The main organisers of the rally are Jaringan Melayu Malaysia (JMM), an NGO which aims to 'uphold the Malay race as a nation that values honesty and trust'. JMM president, Azwanddin Hamzah Said, told the New Straits Times:

'We respect the mayor's decision and acknowledge that we have a sense of responsibility to road users and businessmen who may be affected by our actions. I will now sit with leaders from the other NGOs to discuss a more suitable venue.'

JMM applied for a permit for the rally last Friday with five other NGOs including Federation of Peninsular Malay Students and Malay Veterans Association.