Every Can Counts

A new video brings to life the ‘lifespan of the can’ to encourage more British consumers to recycle their steel cans.

The average UK household goes through 600 cans a year. While steel cans are 100% recyclable and can be recycled over and over again, the UK’s steel recycling rate is still just 75%. This means that 25% more steel could be recycled in the UK.

Every steel can recycled saves twice its own weight in CO2, and recycling metal cans means less packaging ends up in landfill sites.

HEINZ: ‘PLEASE PLAY YOUR PART’

The short film, created by Heinz, charts the journey of steel cans from their production and usage to recycling, highlighting what recycled cans can be used for.

They can be transformed into new cans, 5p coins and iconic structures like the Shard skyscraper in London and the London Eye.

Heinz produces over a billion cans in the UK every year. It created the video to highlight the importance of recycling steel cans and inspire and encourage more people to do so.

The video follows a recent announcement that Kraft Heinz aims to make 100% of its packaging recyclable, reusable or compostable by 2025. The company also aims to increase usage of recycled materials, as outlined in the Growing A Better World Strategy in its Corporate Social Responsibility (CSR) Report.

Kiran Dhaliwal, brand manager at Heinz, said, ‘Our message is clear: every can counts – please play your part and recycle. We want to encourage all the nation’s lovers of Heinz food to do their part and recycle, while showing the bigger picture and why this is so important.’

‘We play our part by using recycled cans to create new cans for our products, but we’re not the ones who can make sure that, once used, the cans are put into the recycling bin instead of wasted in landfill’, Kiran added. ‘By getting everyone to play their part, we can ensure that the amazing steel food can lives on – whether that’s as new food cans, coins or as part of amazing new structures like the Shard.’

‘More and more of us in the UK are recycling, and recycling rates are higher than ever – but there’s still more that we can do. We welcome this video by Heinz, which shows the important role that British consumers have to play when it comes to steel recycling. We’re hopeful that this video will inspire us Brits to recycle more and think twice about throwing used steel cans into landfill.’