The Greatest Show on Earth!

When it comes to home theaters, I thought I'd seen it all. But nothing's come close to this. First, I'm going to try to describe the sheer magnitude of Jeremy Kipnis' theater. His Stewart Snowmatte laboratory-grade screen is the biggest I've ever seen in a home, and in the back of the theater, there's a Sony ultra-high-resolution (4,096-by-2,160) SRX-S110 digital projector. I'm looking everywhere, jotting down questions, and Kipnis sounds almost giddy talking about his theater's capabilities. He refers to his baby, the Kipnis Studio Standard (KSS), as "The Greatest Show on Earth." And from the looks of it, he may be right.

While the KSS is technically an 8.8-channel audio system, it uses a lot more than eight speakers and eight subwoofers. Kipnis felt that a lone center speaker sounded a tad undernourished compared with the eight Snell THX Cinema & Music Reference towers, so he opted for three Snell LCR-2800 center-channel speakers. The original contingent of eight subs sounded "really good" but, unfortunately, didn't deliver the full earth-moving-under-your-feet effect he wanted. So, he wound up with 16 18-inch Snell subs! To balance the other frequency extreme, and for the ultimate in transient speed and transparency, the Snell speakers' treble has been augmented with MuRata ES103A super tweeters. Thus, from the deepest deep bass (10 hertz) up to the extreme high-frequency range (100 kilohertz), the KSS is the most full-range system I've ever heard—and felt. The speakers are fed by a well-balanced combination of audiophile solid-state and vacuum-tube amplifiers. The KSS is astonishing in the way it delivers power, but with 11,315 very high-quality watts on tap, that's hardly surprising. Not only can it play ungodly loud, the KSS sounds phenomenal while doing so and never hurt my tender ears. The theater is big but far from huge. Its vaulted ceiling ranges from 8 feet high at the rear end to 16 feet at the screen end of the room (which is 26.5 feet wide and 33 feet long). The 18-foot screen fulfilled my IMAX fantasies, and the projector's va-va-voom color and brilliant light were transformational. I just tried to take it all in as I scribbled notes, afraid I might miss some of the juicier details.

AC power conditioning for the KSS is, again, done to the max. Next to the garage, there are two mammoth General Electric 13,800-volt/800-amp step-down transformers; all of the cabling is audiophile-grade wire, and every aspect of performance and presentation is scrutinized, even down to the 40-amp cryogenically treated circuit breakers for each and every component in the system.

How It Came to Be
I first met Kipnis in the early 1990s when he worked for Chesky Records as an engineer/producer. And later in the decade, I followed his exploits when he started his own classical music label, Epiphany Recordings Limited. Hooked on video at an early age, he was the first on his block to buy a laserdisc player in 1980 and went on to amass a huge collection of players and discs. He watched them on one of the very first projectors in the market, the Kloss NovaBeam Model 1, with a 6.5-foot curved silver screen in his Redding, Connecticut, home, where he still resides. The projector's legendary inventor, Henry Kloss, was a neighbor and good friend of Kipnis' parents, so you might say the seeds of the KSS were planted long ago. The man's passions run deep. Kipnis tells me, "I've been watching movies since I was four on really big screens in movie theaters, and three years ago, those experiences inspired me to design a home theater with the absolute best picture and sound."

But it's more than that. Kipnis sees the KSS as a laboratory, an ongoing experiment to advance the state of the art. And it's not just for himself; he's dead serious about selling the KSS to movie-industry professionals and wealthy home theater aficionados. He sees his huge screen as an intrinsic part of the experience. "It's an unprecedented level of immersion that I'm looking for." The mix of brands and models for his customers' KSS systems will be site specific, and he imagines that, unlike his installation, the componentry and speakers will be stealthily deployed. The KSS pictured here is Beta Ciné, so yes, there's an even bigger KSS, the Alpha Ciné, in the planning stages. It's intended for much larger venues, such as screening rooms or perhaps even actual movie theaters. The Gamma Ciné will be a scaled-down KSS for smaller living rooms, bedrooms, or kitchens. The Gamma Ciné will likely utilize rear-projection techniques. (When not in use, the screen will look like a wall, and all of the equipment will live behind the screen.) The philosophy of all three KSS systems is the same—nothing but the best picture and sound. Price estimates will be site specific, but the cost of Kipnis' home system would be in the $6-million range.

Scaling the Heights
Setting up the Sony SRX-R110 digital cinema projector is a demanding job, and Kipnis has invested a lot of time into maximizing its potential, all in an effort to advance the state of the art. He's an Imaging Science Foundation–certified technician and studied with video-tweaking legend Joe Kane.

The Sony projector doesn't have HDMI inputs that are HDCP compliant, but it upscales Blu-ray and HD DVD players' component outputs to its native 4K resolution. So sure, it might look even better if he could use his HD player's digital outputs, but Kipnis feels the picture quality he's getting right now is "far more outstanding and realistic than any other movie theater I've experienced on the planet." Pressing the question about keeping the KSS' video all digital, he admits that he's also considering commissioning a custom-built scaler from Silicon Optix or Snell & Wilcox. The ultimate goal is to produce a picture that's an open window to the world.

With a bit of luck, Kipnis will get to play the KSS for the likes of George Lucas, Peter Jackson, Steven Spielberg, and Martin Scorsese. And who knows—they each might be so thrilled, they'll buy one on the spot. That would be great, but I wonder out loud, "Would you have done all of this if you didn't hope to turn it into a commercial enterprise? Would you have done it just for yourself?" Without hesitating, Kipnis says, "Just to see what's possible? Yes, I would."

For more information about the Kipnis Studio Standard, please visit www.kipnis-studios.com or call (203) 938-3767.

talk about hypocritical - how many idiots are talking about poverty from the comfort of their comfy leather chair with their big gut hanging out of the t-shirt scoffing down a burger and fries.ps3 hahaha don't make me laugh, a guy has a $6M setup and you mention that glorified jap toaster in the same breath - too many envious morons in the world.

To the guys whos say that he shouldn't have a 360, but should have a PS3, you guys are complete bozos. If he has that much money invested in a system, he could afford both. Not to mention a pretty damned good PC, (or Mac, or both....)

Gotta love all the ignorant comments.The man is obviously VERY wealthy, and most wealthy individuals donate more money then you will be worth in your entire life. It's also a great tax write off.For the people complaining about his the "investment" ... who cares ? You dont buy a Ferrari to make money, and you dont buy a Yacht to make money. You HAVE money and you want the BEST>If his set up is worth $2million in the future, is he gonna care ? Probably not. Might be upset he lost 4 million over several years, but he has the BEST in audio and video technology to show for it.

I am running an "older" 7.1 loudspeaker system, and the WAF (wife acceptance factor) is quite low. A snapshot of the rack where the media PC, the playing devices and the amps are located looks a little like a setup at a rock concert. Great for tech lovers, not so great for a living room. I would like to see how this rig looks like having all wires connected to the amps, loudspeakers, etc.There is a reason why this isn't shown in those pictures. If I had 6 million to spend, I would build a house that has all the gear (players, amps, etc.) in a separate room and runs the cables invisible in a separate sandwich floor similar to office or server buildings. That way, you can still have lots of loudspeakers around you, but not have to deal with cables cluttering your home cinema room.

Everyone who condemns his spending his money on something he likes is just plain jealous. Why should he give it away to charity? He earned his money, he can spend it as he likes. Good for him. I bet his system is fantastic in every respect. He obviously has had time to research all the components. Besides, I know his musical background, and he knows what he is doing.

Submitted by Rovers North ri... (not verified) on February 15, 2008 - 10:20pm

I don't understand how people don't realize that it's supposed to be over the top. Like when they build a custom Lamborghini to use in an ad to sell you tyres for your minivan... or show a million dollar house in an ad to sell you a $14 gallon of paint. Just so happens he's trying to sell something upscale, but admittedly he said it would be more stealthy.For the hippies looking for their handouts- go get a job and donate that to charity. Have you seen how much the execs at those charities make? They could afford this system...

the thing that really stands out about most of the comments above is the envy and the lack of any sort of social grace by a lot of the posters.it's an unfortunate reality that the internet has now become a cesspit of negativity from people with the deportment of an ADD angst ridden teenager who can't enjoy something for what it's worth.personally I might not have built such a system, but damn that's impressive.

To address a few points:1.the absence of the cables was an artistic decision made jointly by Kipnis, Robert Wright, photographer, and Steve Guttenberg, writer. The equipment had recently been taken apart for the installation of the acoustic foam and lighting system. They all felt that the photos would come out looking better without cables.2.The image from Ratatouille was a choice by the Home Theater Magazine editors. In these magazines, the images displayed on the screens in the photos are NEVER "live." They are usually inserted in post.3.The number of speakers is maximized in order to maximize overhead and minimize stress of any single driver. Think of it like a team of people carrying a heavy object. The more people you have, the less effort each person will have to make, accomplishing the task with a minimum of strain and fatigue. That is one of the keys to the transparency of sound in any room. It's not about loudness, it's about dynamic RANGE.5.A small group makes a bet

I think some of you like to critize more than trying to understand others like Kipnes... The one who might have his taste that none of you can ever have so either you are showing your jealous attitude or b/c you can't afford it and you make fun of others?... Again, anything about musics are personal preference and their equipments as well. Kipnes could be a collector of what he owns there, that none of you in this forum might not even have a chance in this life to have what he has, so what is the point of making the critics about his spending?... What would I say that I think people collecting cards are the most ridiculous species on earth, what do you think? Show people some respects and if you dont have one, learn it....

"Wow...someone has a lot of cash, and needs to be donating it to charity, not spending it on rediculous "entertainment" systems."So, David, do you prefer Socialism or Communism?The man has the money and the desire. More power to him. Welcome to the Wonderful World Of Capitalism, comrade.

Thank you, all, for your comments.They are most appreciated! If anyone (even you naysayers with professional credentials) would like to join us, here at KSS, for a complete, hand-tailored demonstration of your favorite music, film, television, video games - You Name the Source! - - -PLEASE - contact us for an appointment, now.Our formal demonstrations conclude at the end of August 2008!We look forward to seeing you :-)Cheers -Jeremywww.Kipnis-Studios.comPS - I don't want to hear anymore negative and or vitriolic comments on this (otherwise) very well received blog. The author & I intended this as opportunity to share knowledge and experience with those interested.If you having nothing constructive to say - please just say nothing!It's better that way!

I read a SciFi story last year where the speaker cables for a rich man's home system were made out of the brain and spinal cord of criminals who had ripped off intellectual property. Apparently, this type of cable was unsurpassed for clarity. The "criminals" who had been processed for this application where still alive and cognizant of their fate. Now, that is what is needed for a system of this cost! But really, why should we be critical of how rich people spend their money? I would probably build a pyramid. Oh, and I DO like the Nautilus. Is it a Totalimmersion model or the Disney 50 year celebration issue?

I was fortunate enough to hear Jeremy's home theater today. It was the most amazing "home theater" I've ever been in. I have a good system at home consisting of Wison Maxx 2's for main speakers, Revel center, sub, and rears a Krell surround sound processor and Krell amps. My system doesn't come close to Jeremy's. The sound is better and more enjoyable than you hear at most concerts. It is incredibly lifelike. Jeremy is a genius and a very gracious host.

Hmm, for that kind of money I'd probably gone with something a bit more theater like. You want to be able to bring 20 or 100 of your closest friends over and have them experience your setup while sitting in comfy recliners.As others have said you can build something that rivals the best THX certified commercial theaters for less than $6 million and have room to seat more than 3 people.Given his goals for the system having all the equipment out where you can see it is probably intentional.Does make you wonder what Lucas has in his house though.

This is just ridiculous....beautiful equipment but just ridiculous. It makes me think of the guys who barely know how to play come as you are but show off their 62 stratocaster on youtube...just a total cunt.

Home Theater Shack Forums covers all aspects of home theater systems including electronics equipment, design, construction and acoustics. If you are looking to achieve the ideal viewing and listening environment... then you have come to the right place.

Nice to see the kind of solutions this man is using.I watched the interview and walkthrough of his system on youtube.Especially his focus on vibrationdamping of the equipment was inspirering.I have just myself experienced how proper damping makes a huge difference.He also inspired me to look seriously into how current is supplied to my system.Im thinking about his balance power-supply.So his investigation into what makes a difference, helps me decide what will make a difference in my system, thereby saving me money.His system is a statement, but also an experiment.If you read his homepage, you can see how he compares an insanely expensive MarkLevinson player to a logitech streamer and states that the Logitech achieves almost the same low level of Jitter. Now I can go out and test a Logitech player at a fraction of the price a MarkLevinson costs. Again, saving me money.

It's good to see vacuum tubes are still considered to be on the CUTTING EDGE of Audio Technology in the lives of some people. Despite the fact its out of the ability of many to ever own such a system "I give credit where credit is due". If I had the money to blow on such gear I would be no better - but implement a few changes, like a bar fridge next to the couch, and much bigger subs, etc. I have noted one small flaw in the acoustic design. He has no drapes nor carpets to dampen the reflected sound - unless I am blind and the picture is not clear. Polished floor boards are not the best for acoustics nor are flat walls. The filled book cases do help matters but could be improved on. Obviously room acoustics were not given a top priority. Either way, it would still be vastly better than even many professional systems I have seen in Commercial Theaters.

The superbowl starts in a few hours...Can I come over? I have owned a few projectors for the past 20 years and without a doubt would be moving in my fridgebedphonetoilet invention to complete the room!

Truly an amazing system, but to be honest it is probably the most incredible overkill I've ever seen. The human ear probably isn't even so acute as to make any distinction in quality between this system and one that cost 10% as much. A much cheaper system may sound different, but not necessarily worse. And, as an afterthought, how much time do you have to spend watching movies to justify blowing $6 million on a home theater system? $200k will get you a system that is just as good.

Not sure if anyone mentioned this but several factors in this newbs room severely affect the acoustic environmenta) wooden floorsb) non-soundproofed wallsc) again, ceilingthis guy is a newb with lots of cash but very little brains.Spend some more cash on books imo

Too many reflective surfaces and too much ambient light from valves and everything else = crap movie experience. He has more money than sense, or taste, or.. pretty much everythin..I bet it sounds as bad as it looks; bold, brash and ugly.BTW alfonso i think this set up is in a little too pricey to be using 'monster cables' bought at the local deli... :)

What's funny is, many of you FAILED TO REALIZE the fact that he said Kloss was a neighbor and close friend from a young age...so how much of that do you think he really PAID for, at the very least, cost? Plus he's an engineer/producer now record label owner...do you really think he PAID for any of that? Get real...The guy has money, so what. It's a hobby, some people spend more money on worse things, like vintage stamps...wtf, you can't even use those. But so what, it's his money and a hobby...money gets spent.If any of you had the opportunity to HAVE all that, you would. Now, what you do with it would be your own prerogative, but he chose to utilize it all. I eprsonally would sell almost all of it, and less is more. But remember, it's his hobby, much like how many of us headphone geeks drop serious cash on headphones, he drops it on amps and speakers. Only a few can TRULEY understand the mans passion...Don't hate, congratulate, lol.

This is really just an advertisment for someone who said "I'll buy the best of everything, put it in a room and try to sell it to the people who make movies. Because it costs so much they will want this trophy."George Lucus has already developed a standard. He already knows what a great theater experience is because he set the standard so we could realize it too. If he wants better than what he has he would hire someone and TELL THEM what to put in it. Everyone here has already picked out the flaws with this system and we're no experts. So, what will people who are experts do to this conglomeration?

Submitted by A Nonny Mouse (not verified) on February 10, 2008 - 10:13am

Wow, someone bought as much "stuff" as he could and crammed it into one room---and that's just how it looks. Maybe he should have sought a little acoustic design help and he could've gotten a better sounding system for MUCH less. No acoustic wall treatments, hardwood floor , glass table all giving multiple reflections, the tube amps in direct line with speakers for maximum vibration distortion, A/V library shelved against walls, and "wireless" connectors. Oh please. Along with the ugly lighting system, this whole thing looks like the dreamchild of every 19 year old know-nothing dorm-dweller. "Dude, it really makes my Xbox ROCK" A monument to waste and nonsensical overkill. I bet, done properly, a system costing 1/2 of 1% of this could sound better----after all, that's still 30K!!!!

My issue with this is, regardless of how good it sounds, it's a cramped, unpleasant-looking space. Like the visual manifestation of OCD. Which would prevent me from enjoying what is being projected on the screen.

You're the King, Kipnis!But I don't know this is kind of overload for such a room size. It'd be better for me to stop by to audition it sometime lol. I have an extra good carpet made by hand 24"x24" and couple recliners. Would you like me to bring them over?

The Kipnis's can spend their money as they wish to... if it is to fulfil a home theater dream, more power to them. This definately isn't a "Theater-in-a-Box". I would enjoy experiencing a 'demo' of this theater and I'll even bring the 'pizza and beer'. I was very sad to read some of the personal assults on the Kipnis's. Mr & Mrs Kipnis...I am sorry for these unthoughtful comments some people have made.

Wow..."intellectual" critics who cannot spell, tree huggers from hell, audio geeks for weeks, and vitriol abounding. I think someone who is passionate about their music and video and can afford to do this, should, if they so choose. I have been watching Jeremy's posts on facebook for sometime, and I appreciate his boyish enthusiasm for that which he loves...music. I wish more of us had those positive attributes and less of the anonymous backbiting above. BTW, I'll not be anonymous. Ron Perron signing off...

The problem with audio and especially video is that they evolve very fast. For instance, HD is becoming 3D --> new BR player, new projector. Btw, this article is marketing, the goal is to strike people's mind and it looks like it worked well. Did ML and McIntosh pay to be quoted?

Wow. A lot of people just don't understand why anyone would build a system like this; because they can. Overkill? Who the hell cares? How many Veyron owners will use its full potential when they could just buy a 911 for a lot less money? None, but that doesn't matter. Give the guy his due for having the love of audio and his equipment geekiness for even wanting to do this, much less pull it off.

WOW! There sure are a lot of jealous fools posting negative comments on here. The way I see it is it's his money and he could do whatever he wants with it. I guarantee you if he were your friend you would want to watch your movies at his house.Jealousy is a disgusting trait to have people.

Awesome looking (and I bet sounding) system. All people judging him for how he spends his money are just jealous. Who cares? He's made his money just like all of you. Get a life and put your energy into your own improvements and stop envying others.

I personally cannot believe how many of you say that this is "Overkill" and "The money could be put to better use". This man has achieved his dream and how many of us can say that... Okay it may not be to your tastes, but it seems perfect for him and that's what counts... Plus who's to say that he doesn't make some hefty donations to charity... Do you know the man personally to say that he doesn't. I for one commend you Kipnis.

this is, without doubt, the worst looking room i have ever seen.who cares how great it sounds (or not... no mention of acoustic design or treatment, which is a worry) if the vibe of the room is so horrendous you'd never want to sit in it.i'm no stranger to audiophilia (i run a CD Mastering studio) but i would rather watch an old TV in the corner of a nice pub than sit in this room for more than 2 minutes. it is aesthetically offensive, a visual assault, and about as inviting as a dentists surgery.

I think Kipnis should have had an acoustic engineer design the room to be as acoustically perfect for a home theater first. Look at the dimensions and how the ceiling has a drastic tilt from 8 feet to 16 feet. I think if the room was better designed, he probably wouldn't need so many speakers. Plus aren't the LRC speakers supposed to be either right behind the screen or on the same plane? One can put a great system in a crappy room and it will sound crappy. Have a mediocre system in a great room and it will sound great. But put a great system in a great room and it will surpass anything. I just have a hard time believing that his room is a good sounding room, but that is just gut feeling based on the dimensions.

wow too bad i can see there is a lot more jealous people than i thought there could be. Stop crying out the fact some of you don`t have money to spend wherever you like, like this guy have. It`s not of your business, and most of you who talk crap about him are mad cz u wish u could have his money. If he owned his money fairly, he has the right to do whatever he wants with it. Thats why most people go after money. Because they want to spend the way it feels like. Get a job and quit trying to say how people are supposed to spend the money u don`t have.

Oh dear...More money than sense, I think - the phase problems inherent in a system with that many point sources of sound are, frankly, ludicrous. Even with the help of an experienced acoustician, the best you could possibly come up with is a sweet spot the size of a small pea (if that) - certainly a lot smaller than the size of the average human head, which rather diminishes the point, doesn't it!?What's worse, the acoustic minefield here doesn't appear to have been given any consideration at all. If you were to have that many speakers in a room, for the purposes of 'perfect' reproduction, you'd need almost as many speaker delay systems as speakers... In my opinion, the threshold over which spending more money makes no discernable difference in quality was crossed many, many, many times over...

wow I cant believe he spent that much. he could save millions of people with that money and he blew it all on that. 10 000 could give you great quality. heck even 5 000 would be good. He should get one of the goggle things that have a tv in them, plug in all his stuff, get headphone, and if he wants to feel the rumble get a chair that reacts to sound spikes for whatever he is doing. oh well. I know that sounds kind of like a fantasy, but still, with 6 million dollars any of that could happen.

A good home entertainment system:Late samsung 8 series 46" + any good 2.1 system, not newer ones, no digital crap.Small room:Samsung Syncmaster 900nf + Creative Gigaworks T40 Series II 2.0Anything else is for bragging, and seriously, not better.

didnt know that cool stuff could look so bad when mixed ! seriously if you got that kind of money.. at least make it stylish and not junkish :S speakers are cool .. but not 20 of them mixed with loads of other stuff.. comon.. this is a bit fail !

Hi -I'm still watching this thread - so please, ask me any questions, and if I can offer you a complete hand-tailored demonstration of your personal favorites, then please just go to my website and give me a call!Cheers -JeremyKipnis StudiosMerry Christmas

I love the screen size, but for me it's a lot of overkill to me. The 6 million I really don't have a problem with, but I would have used less money on all the speakers and other stuff, and put more of it into making the room look a lot better, and some really nice Reclining Seats with at least a couple rows of seating. I like the Submarine, but does it really need to be there? I'd want my feet up in my 6M home Theater, siting there for a few hours. That 3 person couch just doesn't cut it for me!!! It just seems so wasteful, So much of everything for 3 people?!?! Myself, I'd have a group of friends and or family there watching "The Matrix" in HD DVD or something. If you have the money spend it. Sure it may seem like a waste, but the Rich BUY all this stuff, Cars, Boats, Homes, and where does it come from? Well it's Made by PEOPLE! All the people to get the Materials to the People who Design, who Build, Who Ship. That's Jobs, lots and Lots of Jobs for y

I agree with everyone else...overkill.Plus if you're going to spend that much money, at least hide the amps and speakers. Its all a bit distracting. When watching a movie, I want to see the screen and nothing else.

Problem is, if he's done this all himself, it won't be THX certified.But if you go to any concert hall and look around, you'll know that good sound doesn't just come from what make the sound but what the sound reflects off.In this case, I think (as many above have pointed out), he's wasted a lot of money. To justify spending that much money on audio toys, you need to get the room properly architected.

The biggest sin is, with all that money spent, it looks as though zilch was spent on proper acoustic design and treatments. Book cases don't cut it on a 6 million dollar setup! That's a joke! Nevermind the tube hamps having severe microphonics from being placed in front of mamoth subwoofers and 10Hz signals!! No Rotary Subs either!! This theater is FAR from SOTA, he really should have hired a consultant LOL.

Biggest joke of all - He has a QuadHD projector (latest marketing term), and he's only feeding it (at best) 1080i. With all that money he wasted, I would have asked Sony to build a one-off that was HDCP compliant. He blew a fortune on that projector, and he's only upscaling 1080i, what a waste.This guy really blew his load thinking he knew what he was doing. Most of the 'audiophiles' out there don't really know squat (although, those that are actual engineers are the only ones I respect - they don't buy into the marketing fluff of "price = performance").He definately should have spent 1/100th of that ($60k) on building a better shaped room, and then spend some dough on accoustics. I question (with having all those speakers pointing in), how much signal cancellation is actually taking place, the "sweetspot" is probably just a jumbled mess of audio signals. He turned all his speakers to face the same spot, I bet it's more of a deadspot.Audioph

...my first feeeling especially seeing the overview is... you have to be an American, or some kind of new super-rich from the developing world, to find that too much stuff is cool and not a waste, or to find the idea of spending 6Mio that way is OK because it's your money so no one can judge, and better spend it in what you like the most etc etc... utterly selfish in my opinion, I will not argue about what could replace this best or whatever... but apart from the price, just the quantity of energy this must consume for the pleasure of 1-2-3 people makes me feel sick

To those of you posting comments...unless you are an audio engineer or a man with his connections and history in the industry, I'll take your opinions with a grain of salt.It's safe to say that NONE of you have heard this system, nor anything even remotely in the same arena, so I doubt you'd have much say as to what is a good expenditure on his part.I'm quite sure he has PLENTY of knowledge in room acoustics, and has thought of everything necessary to bring out the full quality of these components, otherwise he wouldn't be touting it as "The Greatest Show On Earth" and trying to market it to industry giants like George Lucas or movie industry professionals. If you look closely, you'll see that the walls are covered in acoustic foam panels, so it's not entirely a lost cause.