UK Laddie Mags All Plan a Relaunch

Rafat Ali

Feb. 8, 2004 - 7:03 PM PST
Feb. 8, 2004 - 7:03 PM PST

All the laddie magazines are having a party together, it seems: The recent flurry of activity in the men’s magazine market is being matched online with leading publishers IPC, Emap and Dennis all planning overhauls of the Web sites belonging to their flagship brands Loaded, FHM and Maxim.

FHM.com and loaded.co.uk are both weeks away from relaunch, with Dennis unveiling a new gambling print title named Inside Edge, which, aside from gaining its own site, will feed maxim-magazine.co.uk with a new channel.