Entrepreneurial wishes and career dreams -- The aspirational ethos: gender, consumerism, and labor -- (Not) just for the fun of it: the labor of social media production -- Branding the authentic self: the commercial appeal of "being real" -- "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter": dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: the aspirational labour of an academic

Control code

ocn961308402

Dimensions

22 cm

Extent

xii, 308 pages

Isbn

9780300218176

Lccn

2016961763

Media category

unmediated

Media MARC source

rdamedia

Media type code

n

Other physical details

illustrations

System control number

(OCoLC)961308402

Context

Context of
(Not) getting paid to do what you love : gender, social media, and aspirational work, Brooke Erin Duffy