Seen and noted

Le Slip Francais: Demand

In a time of financial crisis when many typical French brands move their manufacturing abroad to profit from cheap labour and material, one young start up brand stand out Le Slip Francais. The Slip Francais' products are entirely designed and manufactured in France, with a product range based around the iconic "slip" high quality underpants for men and women. Agency: BETC Paris.

Bacardi:Scream

Bacardi sets the heart free in this ambient promo created by Dentsu Tokyo. The idea surrounds the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So Dentsu prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life.

Military Mortgage: Battleship

Military mortgage is a unique product for Russia. With the cooperation of Ministry of Defence of Russia and Morton Company and an ad from Media Storm, Moscow , Russian military people have a feasible chance to purchase an apartment. Now it is an easy thing like a kid's game aim the target and Morton will help you with resources

PETA: Adopt Indian Dogs

An appeal via Chirpy Elephant, Chennai to Indian Citizens to stop their obsession for foreign dog breeds and adopt Indian Dog breeds that are cost-effective, equally adorable, easy to maintain and adapt well to local climatic conditions.

Allstate: Forbidden Fruit

Leo Burnett Chicago's "Forbidden Fruit" spot is part of the iconic "Mayhem" campaign for Allstate and shows Mayhem tempting Adam and Eve in the Garden of Eden and follows his journey of destruction throughout history to present day. The end copy says, "Mayhem is everywhere. Always has been. Always will be. Are you in good hands?"

OHRA : Neck

A Dutch couple find themselves in the Swiss Alps after having a a little accident with their car. But things get a little bit out of control when the police thinks the man in the car has a serious neck problem.Agency: Joe Public, Netherlands

Delissio: Dinner Rules

In this spot for Nestle we see a drab family clad in beige, anticipating yet another bland, boring dinner. Switching up their regimented routine, mom surprises the family with a delicious Delissio pizza and their lives take a major turn. The commercial was shot with the creative folks at DraftFCB Toronto

Schneider Beer: Forgiveness

The taste and quality of a Schneider Beer could be summarized in a big secret: maturation time. Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc. "Somehow, this is the first commercial of the category dedicated to women, and we like that very much. "Forgiveness" is a sincere apology from male to women for the immaturity and maleness", declared the ECD of the agency.

Bay Area Shakespeare Camp: CPR

During this week of all things Super Bowl, here's a charming pro bono spot from BBDO San Francisco on behalf of the Bay Area Shakespeare Camp. The new PSA, entitled "CPR," features a group of young actors and jests that "It just wouldn't be summer camp without swords, daggers and poison." With nearly 30 regional locations, the Bay Area Shakespeare Camp is a non-profit organization run by the San Francisco Shakespeare Festival and allows kids of all ages to try their hand at acting, stagecraft and even a little swordplay. The PSA is currently airing on the campâs YouTube page and will run locally in the San Francisco area beginning today.

Nike+: Ice Storm

LOGAN and Conscious Minds plunges Nike+ users into a spectacular post-apocalyptic ice storm of a world with two 6:00, fully CG, stylized character-animated games featuring a cast of top athletes NFL receiver Calvin Johnson, soccer players Alex Morgan and Neymar Jr., and sprinter Allyson Felix and promoting a new line of weather-resistant clothing.

Hypoxi: Fate

One of the most popular columns in newspapers is the weekly horoscope. The horoscope for the new year is obviously a must-read. cut the crap released a 2-pager on 1st Jan 2013 in the prominent dailies. Front page under the mast-head was the predictions for the year, as if published by the newspaper. Every horoscope ended with the prediction that the reader is destined to gain weight during the year. Turn the page and on the reverse was the rejoinder the actual ad. The tactic was meant to push the fence-sitters who dominate this category (fat-loss and fitness). Result has been electrifying. Both in terms of enquiries and conversions.

Masters Distiller's Collective: Collective Genius

"The shot for Masters Distiller's was born out of the idea of craftsmanship. In a world where everything is instantaneous and photographs are taken rather than crafted Leo Burnett, Australia decided to go back to traditional methods that require craft skill and thought. To emulate the craft and care that goes into the Masters Distiller's range we decided to use the 20x24 plate where each image is an original, a one of a kind image on polaroid film, the complexity of the operation of the camera required we slow the process down and craft each shot much in the same way the Masters Distiller's range is produced." - photographer Simon Harsent.

Barbasol: War Hero

Breaking its latest marketing campaign in five years, Barbasol is looking to restore manliness in America. As the first work from GSD&M, the "Shave Like A Man" campaign takes a nostalgic but humorous look at manlihood in three executions

Africa Health Placements: Stethoscope Radio Ad

Africa has a severe shortage of doctors and other healthcare professionals. So Africa Health Placements sent a direct mail containing a pressure activated device to recruit foreign doctors to work in Africa. Once opened, a message prompts doctors to place their stethoscope on the device, this activates a pre-recorded MP3 that speaks directly to them. The audio for the ad was recorded at a low level so that it was only audible through a stethoscope. Turning something that every doctor possesses into an advertising medium to create the world's first stethoscope radio ad.

ALDI: Lunchbox

As children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes. ALDI and BMF Sydney, in conjunction with the Healthy Kids Association, have come up with the ALDI Lunchbox Initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. that they do (and don't) like.

Jameson Whiskey: The ultimate tumbler

Select Reserve is the most crafted Jameson whiskey to date. To promote the drink, The Social House, Dublin helped them create the ultimate whiskey tumbler. The turned, Irish oak tumblers were slow dried in the whiskey itself and charred on the inside to replicate the charred barrels the whiskey is aged in. These perfect accompaniment to the whiskey are available to buy.

Ikea: Living Together

Ikea in the UK has launched a new TVC and music video via Mother, London. "Living Together", directed by Adam Berg via Stink, features music by 'An Escape Plan', which showcases how great storage solutions can help you make room for your life.