That's saying a lot from a company that has held a World's Fastest Pizza Maker competition since 1983.

Domino's Pizza spokesperson Chris Brandon said the Handmade Pan Pizza, which was introduced last fall, is the company's biggest new product since 2010. A two–topping pan pizza is available for $7.99. "When it comes to the pan pizza, it's a little slower," he said, adding that it takes "a little more time to make sure it's done correctly."