Business Development & Marketing Management

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New ResearchFor the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs

The 6th Annual B2B Marketing Data ReportA newly-released Dun and Bradstreet survey looks at the state of B2B marketing, as the firm has done each of the past six years, offering a slew of insights for digital marketers. Dun and Bradstreet

Facebook rolls out 3D photos that use AI to simulate depthFacebook recently began launching the ability of create 3D photos using artificial intelligence to create the illusion of depth, a new tool in the digital marketer’s belt. TechCrunch

Snapchat’s Newest Research Sheds Light on Where and When Its Users Like to ShopSnapchat has released new research looking at how its growing number of users prefer to shop. By wooing brands with user data, Snap may be looking to boost ad sales. AdWeek

How social listening platforms have evolved through consolidationConsolidation has recently hit the social listening platform sector hard. A look at how these B2B platform mergers are likely to affect digital marketers. DigiDay

When Does the Real Customer Journey Start? Earlier than You ThinkWharton takes a close look at aligning content marketing with the prospect journey, looking to find out how early in the process the customer journey really begins. Wharton

Bad Buzzwords: Cut ‘Cutting-Edge’ Out Of Marketing MaterialsThose words we all love to hate, for good reason, are beared out by data from a recently released B2B study. MediaPost

Native ad test in Google Discover feeds gets a new lookGoogle has announced that its Google Discover feeds will be getting several new visual changes. Search Engine Land

Two-Thirds of U.S. Adults Know About Bots, and They Don’t Particularly Like ThemThe vast majority of U.S. adults doesn’t have a positive feeling about bots, and a new Pew Research Center survey digs in to some of the reasons why. AdWeek

Research: Perspective-Taking Doesn’t Help You Understand What Others WantThe Harvard Business Review examines taking on another’s perspective, and the insights doing so can bring. Harvard Business Review

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