3. OffBeat Lessons Music Off Beat
Music Educators Lessons Students Idea: An online platform that matches music teachers and students +Provides applications such as scheduling and learning applications that makes music learning easier.

4. OffBeat Lessons Educators and students
need to be matched based on mutually compatible goals for a successful relationships to follow.Conservatory ProfessionalStudents AspirationsProfessional Activities for collegemusicians admissions M u s i c M u s i c Educators StudentsFull Time Recreational PlayingteachersPart time Parents forceteachers lessons

6. OffBeat LessonsWhat We Did:We interviewed
teachers, potential teachers, students, and parentsWhat We Learned:• Repeatedly -- teachers saying they would try to "cheat" such a system, avoid paying for student referrals• Beginning students didnt know what they needed in a teacher, didnt think premium matching was worth paying for• Experienced students have solid word-of-mouth and personal networksInsights: Small market, difficult to convince people to pay, most people think word of mouth is "good enough"

12. 3 Directions: Where ToGo?1) Destination
website: we archive all talks, host them on Narrathon.tv • Narrathon finds speakers and audiences2) Rent out the technology as a platform for content partners • Solves chicken-and-egg speaker/audience problem • No need for marketing to find audience or secure speakers3) Hybrid: rent out tech, and archive talks on our site • Syndicated embeddable Narrathons like Scribble Live -- let other sites embed our partners content for a fee

15. News Corporations• Decided not to
focus on this segment o Slow sale cycle o Large firms can get their own tech crew o Medium news corporations dont have manpower to devote to live-streaming topics o Lack of response from 10+ different local/NJ (small) organizations

16. Health and Medicine• What we
thought were applications in medicine? o telemedicine but with live video medicine o lead generation for surgical procedures• Narrathon on cosmetic vein procedures with Dr. Clifford Sales

23. Lessons Learned fromKeller Center Narrathon•
Work on pitch o Explicitly mention ability to vote from mobile site o The idea of a "Narrathon" needs to be better explained• Facebook ads are pretty effective: many votes came from FB referrals. o But, expensive• Most people didnt stick around for entire talk -- but 10% having high engagement isnt too bad?

30. Sports: "Locker RoomPass"Overview:• Over 10+ sports
organization contacted with no response.• Could have signed a contract with the Bears, but would have been after the class.Key Insights: o College athletics -- cultivating alumni loyalty/ engagement is HUGE o Big question: how much better is your service compared to livestream + twitter?

31. Sports Market SizingPro-Sports Market Sizing:•
Total Games / Year (football, basketball, baseball, hockey): 51461• Assumptions: o About 20% of games will have Narrathons: 1030 games (Conservative estimate, Newark Bears wanted 100%) o 2 Narrathons per game: 2060 Narrathons / year o An average of 6 Narrathons / day in the US § Per Narrathon: Teams invite 1,000-10,000 viewers § Up to 20,600,000 (20.6M) viewers 1. NFL.com, NHL.com, NBA.com, MLB.com

33. Customer ArchetypesPro sports: College sports:Sales
Managers Athletics FundraisingE.g.: Luis Gouveia, Newark Bears E.g.: Alexandra Stein, Dartmouth • In charge of tech purchases • Wants to increase alumni, • Current purchases: live parent engagement broadcasting for games • Engagement -> donations! • His ideal world? Combine • Her ideal world? Combine Narrathon + live broadcasts Narrathon + live broadcasts into 1 service so he only into 1 service so he only has to buy once. has to buy once.

34. User ArchetypesProfessional Segment:• Die-hard fans
and evangelists o Season ticket holders, eager for more access• Casual fansCollege Segment:• Parents o Parents are "starved" for more info• Alumni o Sense of connection with school, want to feel involved o Targets for fundraising• Local fans o Some sports at some schools have very loyal fan bases o Try to make every game-->might be interested as a way to catch up if they miss a game Top Photo Courtesy: Sports Networker Bottom Photo Courtesy: LW T Shirts

38. Key ActivitiesAnalytics: • Analyzing user
activities and usage-->better target ads for our partnersSales and Marketing: • Finding and negotiating with sponsors, partners, and customers • Talking to customers and users and understanding how to improve our product-->relaying this to the tech teamTech: • Continued web development • Tech support for events: before and duringProduct Development: • Add features to improve interactivity of our product • Improve user-friendliness of our product based on user feedback

40. Is this a business?Profitable? We
need to further investigate, but: Experiment: need to test with a larger partner, see if we generate enough sponsor revenue + engagement -Reliant on contracts -Based on market sizing, there is a potential for an average of 6 pro-sports Narrathons / day, reaching up to 20.6M viewers even if we only reach 20% of the US market-->there is a huge market Initially...pessimistic for near future.Sustainable? Unsure. -Experiment: will fans stay engaged? Or just a 1-time novelty? -Depends on contracts with partners

41. Is this a business?Scalable? Yes,
but... -Would need good relationships with local camera crews across the US -Would need easy instructions + improved user-friendlinessBarriers to entry? Yes, if we get contracts... -Entirely dependent on exclusive contracts and customer/ partner relationships -No significant technical barriers

42. Next Steps--Start with smaller orgs
in sports and music , gain credibility, secure larger partnershipsTest: are larger organizations willing to work with us now that we are more established?--Have an archive of successful Narrathons from smaller sports and concert venues.Test: how many viewers do we have for archived events, is this an important part of our product?--Improve the tech: make the prototype website a real one, create a mobile app., improve the Q&A and comment aggregation system.--Consider a partnership with livestreaming services like Ustream: create a one-package deal (live stream + interactive Q&A feature)Test: interview and discuss partnership possibility and terms with livestream service providers--do they want to partner with us?--Consider other genres in music: pop, rock, folk, country music

43. Is this worth furtherinvestigation?Absolutely: •
A lot of tests remaining...probably worth some further investigation. o Didnt get to test it out with the Bears, smaller orchestras, etcNot for our entire team: o Divergent career goals.James • Would like to see a Narrathon appear in Young Persons Concerts with the NY PHIL.