17 Apr 2014

The theatrical-style trailer, which was a first for the organisation, has helped build word of mouth and anticipation for the summer blockbuster. In addition, the video will be used to encourage online sales, specifically targeting young families on the lookout for a fun day activity.

Mammoths: Ice Age Giants opens on 23rd May and invites ticket-buyers to explore the world of mammoths and mastodons through an exciting collection of skeletons, casts, tusks, preserved flesh, immersive media, and engaging interactives.