Marketers benefit when they have more time to think strategically and spend less time on repetitive tasks. We were excited when we launched automated rules in 2010 to provide you with the benefit of 24-hour account management while leaving you free to focus on other things.

Looking across the web, search professionals have been sharing ways they’ve used automated rules to help manage their campaigns.

Prioritize your time over the holidays with these ideas from Krystal Kenlan (WebPageFX):

Upload your promotional/new price point ads in a paused state and make sure these ads have a unique identifying phrase (i.e. “Doorbuster Sale” or “Ends Friday!”) so you can segment them using a text filter (another option for this is to use labels)

Decrease your bids keywords that have a high CPA and a position between 1 and 5

Increase your bids on keywords in positions lower than 7

Automated rules are available to all AdWords accounts and if you regularly perform manual tasks in your account, we encourage you to give this feature a try. And once you’ve done so, we’d love to hear your feedback for how we can make automated rules even better. So do let us know how it goes!