Marketing Blog

Tag : link-building

An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to conveniently navigate around the...

In the offline world, people, companies, and the traditional media act as backlinks, promoting and endorsing various services and products. The more people recommend a certain brand, the more popular it becomes. The...

Search engine optimization (SEO) is a simple mode of marketing one’s website by improving efficiencies and ranking on various search engines. The focus of SEO is to grow the visibility of the website on any search...

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as...

Link building is still a vital component of modern SEO. I think it’s fair to say that many SEO practitioners would agree that it’s one of the most difficult components because the days of easily building hundreds or...

Well, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%. Button tapping accuracy is reduced by 30% because we walk vertically. This is one of the...