Wednesday, November 17, 2010

Proton won APRC (Asia Pacific Rally Champsionship) 2010

If you are Malaysian, you must know Proton. Proton has made a come back to the rally track after a 5 year break. This has handsomely paid off when Proton emerged second in the Manufacturer’s Championshion in its first full season.

So far Proton has competed in 5 out of 6 round in APRC which include country like Malaysia, Japan, New Zeland, Australia, China. Unfortunately the last course which was suppose to be in Indonesia has been canceled due to weather condition. Prior to China, Proton’s best result was a second place in the Rally of New Zealand.

Alister McRae took the first podium while Chris Atkinson closely followed behind in APRC. Alister has also made it into the 3rd placing for PRC Driver’s Title, and that being done with of course with a car that make our country proud; Proton.

Aone-two finishat the recently-concluded China Rally byAlister McRaeandChris Atkinsonreaffirmed the Malaysian car manufacturer’s resolve, determination and competitiveness in the global rallying arena as it placed itself between the traditionally-dominant manufacturers Mitsubishi and Subaru.

“We are elated with this victory and it reaffirms theSatria Neo S2000and PROTON’s competitiveness as a manufacturer on the international rally arena. Considering we had declared from the very beginning of the season that this year would be one that is devoted to testing and development, coming second in the APRC Manufacturer’s Championship is certainly a cause for celebration,” quoted by Proton Holdings Berhad Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir.

Acknowledging that to excel in international rallying requires time, investment and continuity,Dato’ Haji Syed Zainal Abidinsaidmotorsports is one of several key strategies being pursued to establish PROTON as a global brand.Motorsportshas proven to be an ideal and cost-effective platform for the company to generate greater brand awareness in the countries it exports its vehicles to. Equally important, it has also provided PROTON the opportunity to showcase the reliability, strength and performance of the Satria Neo.