WE ALL HAVE AN ORIGIN
BUT ONLY 1724 HAS
A SINGLE PATH BACK

No matter how much you move forward,
the important thing is not to forget
where you came from

A product should represent the perfect execution of an idea.
This is why we seek a specific spot on a map, a recipe, the hands of a craftsman, the precise flavour,
the most delicate bubble. Because there could be 1724 ways to reach for your goal, but only one path to
achieve it.

AT 1724 METRES ABOVE SEA LEVEL,
TONIC WATER DOESN’T HAVE MORE FLAVOUR,
IT HAS MORE CHARACTER

It’s not just a question of height…
We’re talking about precision

The essence of 1724 Tonic Water has its origins in the Andes,
on the mythical Inca Trail. This is not by chance. This is where quinine was discovered.
There, this ingredient gains the authenticity of a product with roots in the region that go
back hundreds of years. At 1724 metres above sea level. Not a metre above or below.

YOU’VE HAD RIVALS,
BUT NONE OF THEM AS
DEMANDING AS YOU

Do you know the 1724 faces
of success?

Sometimes, success changes its face. But not its essence.
This is why it is reflected in itself, its character,
its history, its way of enjoying life. It’s not about appearances,
but showing the world your true nature. The right touch of elegance. A balanced personality.

THE QUESTION ISN’T ABOUT WITH
WHOM YOU MIX, BUT THE QUALITY
OF THOSE YOU MIX WITH

Versatility is not within everyone’s reach

The cocktail. The art of mixing to create harmony and balance. Mixed in a
cocktail, tonic water shows its true nature: character and subtleties.
This is why you cannot forgive imprecision. This is why you like the name
of the perfect ingredient to be a number. It’s time to decide. It’s time to try something different.

The classic of the classics. Add just
the right touch of red berries and
a twist of pink grapefruit