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PITTSBURGH--Alcoa (NYSE:AA) announced today the launch of a free, user-friendly
iPhone application compatible with iPhone, iPod touch and iPad that will
make it fun and easy for consumers to recycle aluminum cans. The new app
– called AluminateTM – will help consumers find recycling
centers, track how many aluminum cans they recycle, and calculate the
cash they can earn as they help protect the environment through
recycling aluminum cans.

Alcoa’s AluminateTM recycling app has several unique features
that allow users to make the most of their recycling efforts. It allows
them to:

Keep track of individual and team recycling efforts – making it a
great way to start a recycling drive with others,

Calculate the cash they can earn based on the amount of aluminum cans
(used beverage, food and pet food cans) recycled,

Locate a recycling center,

Share their results with others on Facebook or by email,

“Aluminate” their picture and post online,

Watch videos and read fun facts about how recycling aluminum can help
save energy and protect the environment.

“This app is the most comprehensive available for anyone who wants to
recycle aluminum cans. It’s a cool way to keep track of the cans you
recycle and the cash you’re earning while you take positive steps to
protect the environment,” said Beth Schmitt, Director of Recycling for
Alcoa. “It’s great for organizations that want to create a recycling
campaign and to encourage others to join their efforts.”

The Aluminate app is a perfect addition to the other educational tools
and actions Alcoa is undertaking to boost recycling rates. Alcoa and the
Aluminum Association have a goal of increasing the recycling rate of
aluminum cans in the U.S. to 75% by the year 2015. According to Schmitt,
if every American recycled just one more can per week, that goal could
be reached.

Alcoa is the world’s leading producer of primary aluminum, fabricated
aluminum and alumina. In addition to inventing the modern-day aluminum
industry, Alcoa innovation has been behind major milestones in the
aerospace, automotive, packaging, building and construction, commercial
transportation, consumer electronics and industrial markets over the
past 120 years. Among the solutions Alcoa markets are flat-rolled
products, hard alloy extrusions, and forgings, as well as Alcoa® wheels,
fastening systems, precision and investment castings, and building
systems in addition to its expertise in other light metals such as
titanium and nickel-based super alloys. Sustainability is an integral
part of Alcoa’s operating practices and the product design and
engineering it provides to customers. Alcoa has been a member of the Dow
Jones Sustainability Index for nine consecutive years and approximately
75 percent of all of the aluminum ever produced since 1888 is still in
active use today. Alcoa employs approximately 59,000 people in 31
countries across the world. More information can be found at www.alcoa.com.