Step 1

The artworks show a triumphant fist in the air clasping a symbol of healthy living - a water bottle, a skipping rope, a dumb-bell and a banana.

Step 2

Bailey's distinctive imagery is created not by line work but by combining shapes.

Beautifully observed yet heavily stylised, his work is sometimes bold and reductive but, when necessary is more complex and detailed.

Step 3

Although his image-creation process tends to begin in front of a computer screen, Rob is fascinated with different outcomes for his illustration and, through his personal work, regularly looks to explore different printmaking techniques, animation and even sculptural projects.

Step 4

As well as The British Heart Foundation and Transport For London, he has worked as an illustrator on a variety of large scale projects with high profile clients that include Ford, Google, Creative Review, Mercedes Benz, Brunswick Magazine, and Seaworld.