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In July of last year, I decided to start my own business. And I have to admit, I don’t think I knew what I was getting myself into! I had left a great job to explore my passions, and, at that point, it seemed like trying to freelance events was going to be my ticket to happiness. So, I took the leap and forged ahead to try to find fulfillment in my life.

During this time, I was recommended the book, Find Your Why by Simon Sinek by my significant other, Daniel. Sinek forces you to answer the question, “Why do I do what I do?” This is a tougher question to answer than you’d think! While most people know what they want to do, others often have a hard time answering why they do it. I was definitely one of those people.

During the first months of my business, when I was primarily planning social and corporate events, I was faced with a lot of tough days and moments of self-doubt. I knew I loved helping others and loved planning events, but why? What was my underlying passion that drove me to do better and wake up every day? Let me tell you, there were many days I wanted to crawl into a hole and never come out.

Finally, I started to listen to Find Your Why on Audible, and I can tell you right away that I didn’t pay attention the first time I listened. There were always a million things running through my head and distractions that kept my mind occupied. One day Daniel and I were in the car and he asked me if I remembered the story about the man on the plane Simon met and my response was “I don’t think I have gotten that far in the book,” to which Daniel replied, “It’s the first story of the whole book!” The embarrassment was enough to make me slouch into my seat, while I promised him I actually DID listen to the book!

I had become so focused on the day to day work I was doing, I began focusing on all the wrong things. I realized that if I truly wanted to grow and find my path in my life and career, I needed to focus on the why. Once I took the time to really, truly think about why I wanted to start Magdalena Events & Consulting, it became increasingly clear that I was on the right path.

While this process didn’t happen over night and my “why” will continue to change, today I wake up every morning with the goal to build a creative community around our clients so that it empowers and supplies them with the tools necessary for their growth. Discovering my “why” allowed me to be in the correct mind space to experience and allow the amazing growth that took place the 6 months to follow.

While figuring out my “why” not only did I become more grounded in my purpose, it also led me to a place where I was able to expand my services and eventually, re-brand to The Social Collective and take on my Creative Manager, Tana. I was able to get through the hurdles, good times and bad, remembering that The Social Collective helps me fulfil my “why” each and every day.

If you are interested in finding YOUR “why” I would highly recommend downloading Find Your Whyon Audible. But until then, it would also be helpful to try to think through your “why” now by filling in the following blanks:

Try to keep your statement simple and to the point, but also very clear. When your statement and mind are clear, it will enable you to focus your efforts at what matters most compelling you to take risks and push forward despite the obstacles and hurdles that may arise. So, what’s stopping you from finding your “why”? Dive in head first and embrace the greatness that is ahead!