The 9NINE Brand Has Been Redesigned to Appeal to a Mainstream Audience

The 9NINE brand touts the health benefits of the "super seeds" it offers in a variety of bars and loose combinations, and it recently enlisted the creative agency BrandOpus to design new packaging for its nutritious products.

The brand recently decided to expand its offerings, and so where once it only offered one type of seed-based bar, it now offers a range of them. Flavors in the collection include Double Cocoa & Hazelnut, Pumpkin & Sunflower Seed, Breakfast Cashew & Cocoa, Double Cocoa & Coconut, Breakfast Almond & Raspberry, and Carob, Sesame & Flax Seed. The brand also offers loose seeds in flavors like Indian Mango Kuchela, Spanish Patatas Bravas, and Argentinian Chimichurri.

These snacks are branded using playful imagery, a bold red backdrop and white labeling – ensuring that it is able to draw the eyes of consumers.