Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.

Content Marketing for Brands, Businesses and Blogs

Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.

On the age of information, content is king. But the problem is... everyone want to be the king... every marketer is fighting for attention.

So, how do you differentiate yourself from others and actually get your content seen?

Content marketing is indeed the most effective way to reach more people.

Every step of the purchasing journey, from visitor to raving fan, content is there to supply every content need.

On this short course you'll learn all the content marketing fundamentals, from how to set your content's goal to actually how to create content that spreads itself.

On this course we cover:

Elements of great content

Content marketing strategy

Brand awareness

Thought leadership

Customer Acquisition

Customer retention

Engagement

Social shares

Though theoretical knowledge and practical examples, you'll see what industry leaders are doing with their content marketing strategies and you'll learn how to apply them yourself regardless of the niche you're in.

This course is suitable for every type of marketer. Whether you have your own product, are an affiliate marketer or own your own start-up, you'll be able to nurture yourself with the lectures presented on this course.

Take this course if you want to take your content marketing to the next level, effectively communicate your message and squeeze even the last drop out of your content.

Who is the target audience?

Product/Service owners who want to acquire/retain more customers

Affiliate marketers who need to create better content and reach more prospects

Consultants and freelancers who want to get more clients and became thought leaders

Bloggers looking to create better content and market it more efficiently

Strategic content definition so you can know why goals are essential to creating any piece of content.

What Specifically is Strategic Content?

02:00

Lead generation is about turning your content into further opportunities to be able to contact your potential customers in the future.

Content Goals: Lead Generation

04:40

Brand awareness is a must in today's world. You want people talking about your product, service and/or brand. By seeing what big companies like Redbull and GoPro are doing, you'll learn how to come up with original content to increase brand awareness.

A thought leader is someone that knows everything in a specific field of interest. They are the people everyone turns to when they have doubts or want their questions solved. Do you want to turn into one?

Content Goals: Thought Leadership

07:39

Selling is the heart of any business. But, not all sales oriented content should be the same. There are mayor difference between content that aims at getting a new customer and content that means to keep that customer happy.

Content Goals: Sales, Customer Acquisition and Retention

07:09

Everyone want to go viral...but what does it take to do so? On this lecture you'll get a glimpse of what makes great viral content by looking at real examples that are now flooding everyone's social newsfeed.

iMarket XL is a brand founded by Matt Jensen and Max Stryker whose sole objective is to teach people all the skills involved in the process of creating and running an online business.

With over 60,000 students and 11 online courses, every day we're closer to our goal. With us you can learn essential skills such as how to build your brand from the ground up, how to create a complete and effective Wordpress site to showcase your business to the world and connect with your customers.

You can also learn the fundamentals behind setting up recurring income streams by creating profitable digital products to give you some peace of mind, how to go viral on the most popular social media sites and how to dominate Google with our unique and 5 star complete SEO course.

We create, update and publish more courses each month, so you're never out of the loop when it comes to marketing skills.

Since I was 10, I have created digital content. Videos, banners, blog posts, eBooks, guides... But it was not until I was 17 that I began to sell it.

I'm a serial entrepreneur who wandered through every possible college and career... From Business to Physics and Art to Design.

...chasing nothing but knowledge and the tools to make my visions manifest.

I have been all over the place. Became a Clickbank top vendor at the age of 21, worked at InInbox, a rising email service provider and created their entire educational content and support department. This experience made me realize the importance of building your own email address list, and how managing it correctly is the best way to secure success in the long run,

I've partnered with Process Street, a checklist based project management SaaS startup, and integrated the extreme value of team work and cooperation with like minded individuals.

I now work side by side with an extremely knowledgeable Udemy instructor named Matt Jensen, creating marketing based online content that we promote though our brand iMarket XL. So far we have 10 online courses and over 20k satisfied students.

iMarket XL and Udemy have given me the chance to stop looking... to focus my mind and experience in providing only the best educational video content. So far I'm happy... Though my mind will always wonder what the next step is going to be...