My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words, “would you like fries with that” are the thing of legends! But now that I’m a store owner myself, upsells are legendary for a whole new reason: It’s the easiest way I’ve found to not only move more product, but to make more money on every single sale that goes through my store.

One of the easiest ways to increase your average order value (AOV) this holiday season is with a classic upsell; a customer chooses an item to purchase, and as that item is added to the cart (or when they reach the checkout page) they're offered an upgrade to a bigger size or premium version.

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We had the absolute pleasure of taking over Shopify's Snapchat story on September 14!

What is Snapchat?

Snapchat is a mobile app that allows you to take pictures or 10 second videos and share them in real time. Users can send their ‘snaps’ directly to one of their followers or add it to their ‘story’, which is then available to all their followers for 24 hours.