The headline speaker at the event, however, was HRH Prince William, The Duke of Cambridge. Visiting Manchester with soon-to-be mum-of-three Catherine, The Duchess of Cambridge, he shared both his optimism and concerns about the impact of digital technology on children, expressing how little we still understand about the effect that always-on connectivity has on young people’s development.

There were many more important announcements at CGMS, including a great new BBC initiative – Own It – to support and empower young people online.