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Once upon a time, there were two aspects of website design that were desired by business site owners above all else:

a .com domain name

a website that functioned well and looked great on a monitor or laptop screen

.com has long been considered the industry standard, and is what people expect to see in a business web address. It looks official and authoritative in a way that .net or .org could never compete with. While regional variations such as .co.uk, .ca or .com.au made sense for non-USA businesses too, .com has always been considered the holy grail for USA companies.

Until relatively recently too, the vast majority of visitors would have been … Read the rest