Archive for December, 2015

The year’s end naturally causes us to pause and take stock, both personally and professionally. Goal-setters are either feeling good about accomplishments or making resolutions for the coming year to improve upon past performance. As you tie up the loose ends from 2015 and work through planning your marketing and print communications in 2016, we…

It’s a first! Blending a warm rose tone with a cool tranquil blue, the color pros at Pantone Color Institute have named two shades, Rose Quartz and Serenity, the 2016 Color of the Year. In these uncertain and stressful times, the pairing reflects “. . . connection and wellness as well as a soothing sense…

Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked lowest; just 19% considered it important. Things that make you go, “Hmm.” CMI took this surprising inconsistency to a roundtable of marketing minds to talk…