Most successful horror franchise ever

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Tobin Bell reappears in the flick as the Jigsaw Killer, but is it just a flashback?

The "Saw" horror movie series has slashed its way into the Guinness Book of World Records after selling $730 million worth of tickets and more than 30 million DVDs.

The franchise now holds the world record as the "Most Successful Horror Movie Series," said one of the film's producers, Mark Burg.

"I'm still in shock," Burg told Reuters. "The fact that we beat out (such horror franchises as) 'Friday the 13th,' 'Nightmare on Elm Street,' 'Halloween' and 'Texas Chain Saw Massacre' is a testament to our cast, crew and our partners at Lionsgate."

The half-dozen "Saw" movies, released every Halloween since 2004, revolve around "Jigsaw Killer" John Kramer, who traps his victims in psychologically-scarring games before killing them, and the creepy followers who picked up his mantle after he was killed in the second movie.

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The seventh, and final, installment is due out October 29th and will be featured in 3D.

"We are done; this is it," Burg said. "We don't want to be that boxer who fought one too many fights."

The Guinness presentation will take place at San Diego's Comic-Con convention on Friday. London-based Guinness Editor-in-Chief Craig Glenday will be on hand to present the award to the film's producers