Great coverage in the September issue of Beauty Packaging Magazine. In a roundup article reviewing this year’s MakeUp in Paris show, Jamie Matusow, editor-in-chief, highlights Nubiform’s various benefits for cosmetic applications.

At Porex, Rusty Martin, global marketing director, told Beauty Packaging that the company had changed the writing instrument from quill to sharpie style form—and aims to do the same with efforts to evolve and expand cosmetic applicators—from nibs in pens to nibs in cosmetic applicators. Nubiform is the company’s latest material offered for even application, and effective for use in compacts to foam tips—for products from lipstick to fragrance. The new elastomer material, with anti-microbial properties, can be molded into 3D shapes and has flow-through capability—so the shape of a lipstick applicator can even be contoured. Nubiform creates a self-applicator that allows the fluid to evenly disperse across the surface. It can be used for foundation, eyeshadow, lip stain and more viscous fluids.