Google: making a fast site faster won’t change it’s rankings

On Twitter, Google’s John Mueller clarified that the upcoming speed update will only impact the slowest sites. If you have a fast website, making it faster won’t change your rankings.

Here’s what John Mueller said:

To clarify on the mobile speed update: a) this only affects the slowest sites, b) those can incrementally improve (though ideally you'd significantly improve the speed…), c) we're still aiming for this month. If your site is reasonably fast, tweaking won't change things. https://t.co/4glNAFd0ww

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