HUGO BOSS & McLaren Racesuit Design Contest

Statistics

Description

In celebration of their 30-year partnsership, HUGO BOSS and McLaren called for an international design competition “Dress me for the finale!”, globally and holistic as well as on the internet and the POS.
The racing suits of the two Formula 1 race drivers Lewis Hamilton and Jenson Button could be designed via the interactive design configurator which offered various colors, patterns and uploads. At the qualifying the race drivers wore the design of the winner which was chosen for each region. Additional incentive: Out of all designs, the winning racing suit will be selected for the finale in Brasil at the end of the season. The racing suits of all races will be auctioned for charity.
Campaign results during a period of one year: 400.000 users, 9.000 suit designs, 200.000 votings.
Credits:
Agency: Werbewelt AG
Creative Director: Bastian Pristl
Key Account: Sven Sulzer

Copyright Info

In celebration oftheir 30-year partnsership, HUGO BOSS and McLaren called for an international designcompetition “Dress me for the finale!”, globally and holistic as well as on theinternet and the POS.

The racing suits ofthe two Formula 1 race drivers Lewis Hamilton and Jenson Button could bedesigned via the interactive design configurator which offered various colors,patterns and uploads. At the qualifying the race drivers wore the design of thewinner which was chosen for each region. Additionalincentive: Out of all designs, the winning racing suit will be selected for thefinale in Brasil at the end of the season. The racing suits of all races willbe auctioned for charity.

Campaign results during a period of one year: 400.000 users, 9.000 suit designs, 200.000 votings.