Price management is of extreme importance for manufacturers - not only in times of a difficult economic environment. For Fast Moving Consumer Goods (FMCG) companies, it is even inalienable. Especially the interaction with retailers, the intense competition as well as the international activity of most FMCG companies cause a strong need for action. However, researchers as well as practitioners do not focus on the classical price optimization anymore. In fact, the process orientation of pricing has come into focus. In this research paper, a holistic, process oriented consideration of pricing - starting with professional pricing research, elaboration and formulation of an appropriate pricing strategy and the subsequent implementation as well as the process of price controlling - is presented. But what is the real significance of pricing in the practice of FMCG companies? And how professional are the related processes? In which areas are possible deficits? Through an empirical study, we examined these questions. In order to get appropriate results, we also used a study of Riekhof/Lohaus which was analyzed especially with regard to FMCG companies. Furthermore, we have enhanced our understanding of pricing processes of FMCG companies thanks to expert interviews and an international survey of affiliates which we did with one big company in the FMCG field. The successful execution of the pricing process approach with extensive profit increases in practical business environments shows the potential it has for corporations. However, our examination finds that there is still room for improvement despite the fact that pricing's importance is recognized by managers.