ASECs Valentine’s Day Marketing Guidebook

Ikea Australia has done the math (or has it?) and come up with an amusing Valentine's Day offer-a free crib for babies born nine months from Valentine's Day. You'll have to clip out the voucher and keep it in a safe place for those nine months, and also provide proof of birth (whatever that means).

If you're in need of a mood-killer, show your significant other one of these awful Valentine's day ads. The National Retail Federation predicts that Americans will spend up to $18.6 billion on Valentine's Day this year, so it's only natural that companies will be pulling out all the stops for romantic promotions.

Advertising space made way for sweet nothings across Auckland with nine romancers spelling out their Valentine's messages on Westfield billboards. The winners of the shopping giant's Truly, Madly, Deeply competition were selected from a draw, and their oversized messages include one poem and several cheesy metaphors, plus two marriage proposals, one of which had already been accepted early that morning.

Most love-themed commercials at this time of year pour on the treacle so heavily, they're more sickly than sweet. Here are five exceptions-romantic ads that actually won't make you feel ill. Happy Valentine's Day! Bonus spot: Not an ad, but still a lovely production-the Mac-based anniversary stunt that Lowe Roche art director Sean Ohlenkamp put together for his wife last year.

Valentine's Day is around the corner and that's great news for online retailers. Consumer spending is on the rise and there are endless opportunities to capitalize on this Hallmark holiday with sweet and clever marketing campaigns. We put together a list of 10 Valentine's Day E-commerce Marketing Ideas to avoid heartbreaking sales and make your revenues extra sweet.

According to sociallystacked, in the U.S. alone, people spend $18.6 billion on Valentine's Day, and candy is the most gifted item (47.5 percent). Moreover, almost 4 out of 10 people use their smartphone to purchase Valentine's gifts. So, are you ready to grab some of that potential business and inspire some engagement on Facebook?

Love, flowers, chocolate, bla bla bla ... Where are the marketing results?! Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how?

Valentine's Day is a time for expressing love, but AT&T's holiday Facebook campaign is generating a lot of Likes. AT&T's "Shout your love from a mountaintop" campaign lets consumers speak directly to the brand (and to one another) as AT&T creates content customized for fans.