What is the most effective type of training in PR?

PR courses that are worth investing in and tactics that engage on Twitter – just a few of the top tips offered by PRmoment this week.

Best PR training: Don’t squander your budget on courses that are a waste of time. Use in-house expertise and only call on outside help to fill specific gaps. We discuss the best and worst PR training.

Good and Bad PR: Double-beds in a cinema and a musical in a corner shop? These are the types of PR of that make our columnist Rich Leigh happy this week, while brands making jokes that aren’t funny fail to raise a smile.

Engaging Twitter tactics: Asking for a retweet on Twitter produces a 555 per cent lift over an average tweet. Secrets to Twitter success are revealed by a study into factors that influence engagement on Twitter.