More than 900 retailers have partnered with a new Australian venture that could see them channel millions of dollars to charity through an online shopping platform. Expedia, THE ICONIC, ASOS, Katies, Pillow Talk, Rebel Sport, Dan Murphy’s, Estee Lauder, Interflora and Weight Watchers are some of the big names working with The Generous Shopper: www.thegenerousshopper.com.

The philanthropic ecommerce platform – the first of its kind in Australia - is the brainchild of a husband and wife team who want to tap into the $14 billion that Australians are spending online every year. And the best part? It doesn’t cost shoppers or charities a cent. The retailers donate a percentage of each dollar spent by online shoppers to The Generous Shopper, which distributes funds to charity. The seven Australian charities are Assist a Sista, Beyond Blue, CARE Australia, Asylum Seeker Resource Centre, Destiny Rescue, Good Return and Habitat for Humanity.

If you want to get involved, it couldn't be simpler. Register for free at www.thegenerousshopper.com, pick a charity and download a plugin or click the link to your preferred retailer and start shopping. You'll still have full access to all retailer discounts and promotions, plus enjoy exclusive The Generous Shopper offers from time to time. Every three months, customers will receive a report by email or can log onto www.thegenerousshopper.com to see how much they’ve raised for charity.

Co-founder Sarah Chatterjee said there was potential for millions of dollars to be donated. "This is a really easy way that everyone can do their shopping online and give money to a cause close to their hearts at the same time,” Ms Chatterjee said. "Who doesn’t want to feel they can do some good whenever they shop?"