Two years ago Apple introduced its first LED backlit Cinema Display. The 24-inch model updated the styling of Apple’s displays to match the unibody MacBook Pro’s ID. It also added features like a built-in MagSafe power supply and mini DisplayPort input, both targeted at owners of new Macs. Unlike most 24-inch displays however, the LED Cinema Display carried an $899 price tag at launch. Even today they are selling for over $600 used. By comparison, Dell will sell you a brand new 24-inch display for $259 or $539 if you want one with an IPS panel. Needless to say, Apple discontinuing the 24-inch LED Cinema Display makes sense. The company is generally uninterested in playing in value segments and I’m not sure there’s a huge market for $900 24-inch displays, regardless of what logo is on the back.

What is a lot more interesting however is the panel used in Apple’s 27-inch iMac. A 16:9 2560 x 1440 LED backlit LCD measuring 27” along the diagonal. Giving you 90% of the resolution of a 30” panel but in a more compact space. If you need more real estate than a standard 1920 x 1200 panel can give you and don’t want to resort to a multi-monitor setup, the 27-inch iMac was very appealing. There’s just one problem: it comes with a built in Mac.

What Apple has done in the 12 months since the release of the 27-inch iMac is separate the Mac from the display, leaving us with a 27-inch LED Cinema Display priced at $999.

Both the 24-inch LED and 30-inch panels are gone, the 27 takes their place in Apple’s display lineup. The new model is really an amalgamation of its predecessors. You get nearly the resolution of the 30-inch Cinema Display with the features of the 24-inch model.

Those features start with the styling. The 27 has a glass front, reminiscent of the unibody MacBook Pro, complete with its overly reflective glory. Unlike the Macbook Pro however, the 27-inch LED Cinema Display will almost exclusively used indoors. Most rooms/offices having some degree of light control (hooray for blinds) and the display is bright enough to make glare from other lights sources a non-issue. The glossy front does pose a problem while watching videos full screen however. If you ever had dreams of being an actor, expect them to be somewhat fulfilled as you find your face in any dark scenes or objects (e.g. black shirt).

The stand is a solid piece of brushed aluminum. You can adjust the tilt of the display but there’s no option to adjust its height. This can be a major problem if you don’t have a height adjustable desk. Apple has a tendency to build very targeted devices, if you don’t fit the target, prepare to be frustrated.

The 27 uses an IPS panel paired with an LED backlight. You lose some color gamut since Apple continues to use white LEDs vs. RGB LEDs, but you gain a more compact package and lower power consumption.

There’s an integrated VGA camera along the top of the screen, once again a feature missing from the old 30 but present in the 24. Along the bottom you have a mesh grill for the integrated 2.1 speakers that come with the display.

Around back there’s a plug for power and a single cable that carries mini DisplayPort, USB and MagSafe cables within it.

The MagSafe connector can be used to charge any MacBook, MacBook Pro or MacBook Air with a MagSafe connector. It’s a very convenient addition to the display and obviously works very well if you are using the Cinema Display with one of the aforementioned notebooks. If you aren’t however, the short length of the MagSafe power cable is annoying. I’ve got a desktop and a notebook and I wanted to use the power from the Cinema Display to keep my notebook charged while I’m using my dekstop. Unfortunately this meant that I have to keep my charging notebook very close to the display input on my desktop as there’s only 10” of slack on the MagSafe cable (cable to connector, add another 1.5” if you include the connector in the length).

Mini DisplayPort, Only

Mini DisplayPort is the only way to get video into this monitor, which pretty much rules out any Mac made before late 2008. Even EVGA’s GeForce GTX 285 Mac Edition lacks a mini-DP port. I was forced to go back to my old GeForce GT 120 in my Nehalem Mac Pro to use the display (which works despite Apple listing it as compatible with only the 24-inch LED Cinema Display). Like many Apple products, if you have the right hardware the combination works flawlessly, if you don’t it’s just frustrating. Atlona is the only company I’m aware of that makes a dual-link DVI to mini-DP adapter. It sells for $149.95 if you desperately want the new Cinema Display and don’t have a video card with mini-DP out. I have yet to try it but customer reviews on Amazon indicate it works with the 27-inch iMac at least.

Integrated Audio

With MagSafe and miniDP out of the way we’re left with the USB connector on the cable. The USB connector plays two roles. First and foremost it is to connect the three USB ports on the back of the display to your computer. The second role is to connect the internal USB audio device to your computer as well. Driving the integrated 2.1 speakers is a USB audio device integrated into the monitor (DisplayPort audio is also supported). You get basic driver support for the controller under both OS X and Windows 7.

The integrated speakers sound better than notebook speakers, but worse than a good set of desk speakers. There’s very little bass and the highs can be a bit harsh at loud volumes. Then there’s the issue of where the sound actually comes from. The speakers point downward, a couple of bounces later and it sounds like music comes from behind your display rather than straight at you as is the case with standalone speakers.

The speakers can get loud. At their lowest setting I measured 47dB(A) sitting 2 feet away in my office (40 dB(A) ambient noise), but cranked all the way up the sound meter registered 87dB(A). The issue at high volumes is you really begin to see the limits of the speakers. There’s only so much you can do with speakers integrated into a display after all.

Again the speakers are a definite upgrade from what you’ll find in your MacBook Pro, but if you’re a desktop user with a decent sound setup they will go largely unused. While I used them over the past few days, I definitely missed my Klipsch Promedia 2.1s.

Built in iSight, Not Half Bad

Webcams are ubiquitous in Apple's notebook and desktop lineups, the 27 supports the family tradition with its VGA still/video camera complete with green LED to indicate when it's active.

Image quality is surprisingly good even in my not-so-brightly-lit office:

Applications like Photo Booth under OS X can rely on the LED backlit screen as a flash to help. There’s a mic along the top of the display.

I iChatted with Brian Klug and he said the mic sounded good in practice.

Also at the top of of the screen is an ambient light sensor. With the option enabled in software as ambient light increases, the screen’s brightness will decrease and vise versa. For the most part I found the feature worked ok but in my office I often found that the increase/decrease wasn’t significant enough to make a difference as the day turned into night. The sensor was never over active unless I was taking pictures of myself in Photo Booth. The flash before every photo bounced back, hit the light sensor and caused the display to dim significantly. Presumably you won’t be doing that all of the time and if you are, there’s always the option to turn it off.

Like all Apple displays there’s no OSD, everything is done in software. Under OS X this means you need to download the latest update for the 27-inch LED Cinema Display. Under Windows you need to download an update to Boot Camp 3.1. The good news is that the display works under Windows 7, the bad news is you need Boot Camp installed to get brightness control. The downloadable Windows drivers won’t work on a system without Boot Camp installed, in other words, on a normal PC you lose the ability to control brightness. Apple should make the 27-inch Windows control panel a standalone package and not tie it to Boot Camp. It seems as if Apple expects the only users interested in this panel will be those who already own an Intel based Mac. Self fulfilling prophecy much?

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93 Comments

Does the system fonts on this appear too small like the iMac 27 inch? I have the Apple 24 inch LED now and love it since I can see the font. I want to get the new 27 inch but if it's like the iMac 27 inch, I will pass.

I guess the Apple premium (perhaps excepting accessories) has really gone away over the years. Now all the major manufacturers have the same business model - a little distinctive design then outsource to Asia - so prices come back a wash. I remember when Apple wanted $1-2k more for their 30" monitor than anyone else. Now this comes in cheaper than the Dell U2711.Reply

I don't understand why the manufacturers are pushing for such high density displays - for me, 1920 x 1200 at 27 inches is the ideal resolution. Mostly because of font sizes and such, 2560 x 1440 just makes things seem too dang small.

I don't known if it's a factor of getting old, but most people I work with seem to think the same. Reply

It's because things just look better at a higher DPI. If the fonts are too small, change the font size. Windows 7 has great support for this. My old 17" CRT (I'm too picky to use a TN panel LCD, and too cheap to spend $1000 on a nice IPS LCD) is 130dpi and things just look so much clearer when I run Windows at 125% font size. The number of apps that don't recognize the setting is much smaller than it used to be. Pretty much all apps that were released in the past 5 years support high DPI.

I can actually see large differences at 12pt between fonts like Arial, Cambria, and Verdana, where on 96dpi they were very slightly different.Reply

I wish someone would make a 30 inch 2560 x 1600 TN so I could actually afford one. Im surprised Asus or Alienware or one of those doesn't get with some OEM and make a $500 30 inch TN for us gamers who don't need all the perfect viewing angles/colors etc......

I am ready for more rez (currently on 19x12) but just can't stomach the 10 benjamins to get to 25x16Reply

Your display is just as important as what video card you have driving it, simply because if you're in dark corridors, and the viewing angle makes more of a difference than the video card, then the rendered picture is worthless. Likewise, vibrant colors tend to get a faster response from the brain than colors that are washed out and leave the image ambiguous without looking at it for a few seconds.

It's this kind of demand that gets us huge, high resolution screens, with images worse than current solutions.

I'm disappointed with this offering from Apple, because it really is all-glitz and not much substance. As a consumer, I expect to pay a price and get a superior product. And I acknowledge that the price is ridiculous, but at least I don't have to play the "mixed bag" game. I am not wow'ed by the ability to pay a lower price and get something "like good". That's not Apple-like at all.Reply

Second it. The price of 30" has been frozen at ~$1200 level for what, 3 years already? Those who claim that the cost of IPS panel is high, should look no further than LCD TVs, which prices steadily declined in all size categories. Today one can buy two good-enough 46" TVs (they are IPS!) for a price of one 30" monitor.Reply

It's harder to make more pixels perfect so some of the cost is found there but it's also a question of to little a market so that mass production effects are limited.

To many people are simply content with what they got and the majority looks at screen size vs. prices and then get the terrible TN panels. It's like in the old days with CRT's where most people ran them at 60 Hz because that was Windows default not knowing good screens could do so much better.Reply

Disagree. TN technology starts to really hit limitations at around 24", when you get bigger than that you start to lose uniformity and the sweet spot for viewing gets that much harder to find. A 30" TN panel would look awful.Reply