Author: Rachel Massey

Originally posted at Ann Arbor Appraisal Blog on October 7, 2018 Marketing is a great idea. Agents and appraisers alike need to be in the public eye as individuals on a regular basis, otherwise we are easily forgotten. Cautious marketing however; could be a better idea. We really… Read More

Originally posted at Ann Arbor Appraisal Blog on October 17, 2018 Social media can be rife with misinformation, such as when the information presented is well intentioned, but of a national scope. National studies are not local studies, and blanket statements presented as fact are… Read More

Originally posted on AnnArborAppraisal.Blog on December 28, 2018 Consumers see only a small portion of the appraisal process. What consumers often see is the appraisers visit to the property, and the written communication. They do not see the process that the appraiser goes through in developing their opinion… Read More

Originally posted at Ann Arbor Appraisal Blog Real estate social media shows a constant narrative about the benefits of owning a property versus renting. This brief synopsis addresses how this is not always true. In real estate, it is… Read More

There is no doubt that moving to obtaining a certified general appraisal license opens doors to varied and interesting work. If it is in one’s capacity to obtain this level, it is a great idea. That said, the idea of being “just” a residential appraiser has got to stop. A… Read More

There is a lot of negative commentary in social media and in the press related to what appraisals are and what appraisers do. Much of it seems to stem from a misunderstanding of the appraisal process. I just saw a YouTube video an agent put together disparaging appraisals from the… Read More