Ice Cream in Norway

November 2014

66 pages

Euromonitor International

Report ID: 198230

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Retail volume and current value growth rates for ice cream in 2014 are both expected to be up slightly on 2013. This improvement will be mainly due to strong growth in demand for multipack take-home ice cream products, particularly multipack dairy ice cream but also multipack water ice cream. According to industry sources, the fact that several retailers having been running aggressive price promotions on multipack take-home ice cream will help to bolster demand for such products. Though not...

Euromonitor International's Ice Cream in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

* Get a detailed picture of the Ice Cream market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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