Data management platforms (DMPs) have become essential to connect the digital dots, uniting disparate data stores into a single repository, thereby increasing its value and usefulness across online and offline points of engagement. This Frost & Sullivan research insight provides organizations with the essential DMP considerations – especially as they craft a request for proposals (RFP) for data management technologies.

Data management platforms (DMPs) have become essential to connect the digital dots, uniting disparate data stores into a single repository, thereby increasing its value and usefulness across online and offline points of engagement. This Frost & Sullivan research insight provides organizations with the essential DMP considerations – especially as they craft a request for proposals (RFP) for data management technologies. Read Less