Learn Digital Marketing

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

For whom? This course is for anyone interested in advertising and marketing, corporate types, small businesses, educators, and everyone in between.

Marketers who already use Facebook, etc., but wants greater success.

New marketers and IT professionals who wants a kick-start.

Entrepreneurs seeking to promote their products and / or services in social media space.

Teaching professionals who would like to first learn and then teach the subject: Digital Marketing.

Advertising agency and public relations officers seeking an edge in social media marketing.

SME who wants more friends, business, and prominence for their brand.

Students to learn cutting-edge technology ahead of others and for better placement.

How many days? Day one is introduction, discussion, case studies, question / answer and actual demo of TWENTY digital platforms. Day two is hands-on with advance techniques, where you can actual get started with social media websites. On both days, you may bring your laptop to experience the thrill of social media.

When? DAY 1 – Saturday, 18 May, 2013. DAY 2 – Sunday, 26 May 2013.Time? Both days 8:30 a.m. to 1:00 p.m. [8:30 to 9:00 Breakfast and intro]Program outline: Day one is for beginners – twenty digital platforms will be introduced, and day two is advance topics. If you already know little bit about social media you may come directly for the Day 2. Authentic training material from Facebook, YouTube and LinkedIn will be used for training besides lots of CASE STUDY and examples.

For more info do not hesitate to contact Jyotindra Zaveri (aka Jyoti).Benefit: This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.
Some of the topics that will be covered in the practical training.

How to make your own unique newspaper. Click here to see example.

How NOT to use Facebook. Security guidelines.

Pinterest Boards for Branding and CRM.

Steps to create a successful viral campaign.

Leveraging festivals and bank holidays (there are numerous, you know).

Evaluating the risks and opportunities of your business on social media sites.

Building customer relationships online and interactive marketing.

A guide to blog rules and social media marketing guidelines document.

Facebook / LinkedIn paid marketing campaigns.

Questions about ‘Social Media Marketing’? But you do not know whom to ask? Here is a chance to stay ahead of competition. No previous experience or knowledge about internet technologies required, for first session.

You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites. Do not worry this is not computer program course.
Accelerate your career. By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.Faculty: Mr. Zaveri is specializing in Internet marketing using various digital platforms. He has mastered twenty digital platforms. Thousands of training programs conducted successfully by Prof. Zaveri. He is IT professional since …1975. Formerly with IBM, specially trained in Germany. He will personally take both days classes. Author of eight books including a book on ERP.

Click here to view complete profile of faculty Jyoti sir.Important: Jyoti can set up and manage your digital platforms. I also undertake in-house training assignment.
Value proposition: One week FREE email support by Jyoti. Post training email discussions makes the time and money spent in your training more valuable.Course fees: Please email j.zaveri@dnserp.com Note: Second session is for advance social media optimization techniques. Optional: You may bring your laptop for both sessions with your own USB modem.

Early bird discount: 10% discount if registered one week before the session date, if enrolled before 11th May 2013.
Additional group discount: 10% for two or more from same organization.

How to register? Send email giving your name, designation, organization, website and mobile number to j.zaveri@dnserp.com WITH cheque details.

Here are some innovative ideas that bridge the gap between Brick & Mortar and Click & Mortar.

Automaker Renault used the innovative “Facebook Pillars”.

Simple, Innovative and Fun

AutoRAI Motorshow is an automotive event in the Amsterdam, Netherlands, and featured brands such as BMW, Audi, Mercedes, Porsche, Ferrari, etc. How to get competitive advantage? Renault cars were accompanied by especially designed Facebook pillars. The 2,50,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook “Like”, posting a link to that car on the card bearer’s profile, as shown in the video above.

Here is an idea # 2

Innovative ways the offline world is making the most of the online world

C&A a Brazilian fashion retailer, has an IT enabled idea to bring customers’ Facebook approval into full view in its real-world stores. It has posted photos of a number of the clothing items it sells on a dedicated Facebook Page, where it invites customers to “Like” the ones that appeal to them. Special hangers on the racks in its bricks-&-mortar store display those votes in real-time, giving shoppers a clear indication of each item’s online popularity.

For more information regarding comprehensive overview of an entire market, click here to view Brand Analyses, Facebook Page Like, and Facebook Talking About figures………in the real-time!

Do you think innovations, such as above examples, will become more and more common? Can you afford to be left behind? We will appreciate your comments, shares and of course Likes.

Social media represents a vast opportunity to connect with greater numbers of prospects and even existing customers, potentially at a fraction of your traditional marketing costs.

BatchBlue’s Batchbook CRM software is #1 and stands out as the most social solution, with social media support a central feature of its design. Indeed, BatchBlue bills itself as “Your social CRM.” SugarCRM in its latest release has added social capability, but in a limited form, essentially allowing you to include “Activity Streams” to monitor Twitter and Facebook feeds.

This, however, is only a portion of the social networking integration that Batchbook provides. For example, its social media SuperTags allow you to display a contact’s blog posts, tweets, and other feed items alongside their contact history. As our user reviews show, customers appreciate Batchbook’s unique social media integration and organization features, including its dashboard and SuperTags.

Another differentiator is each vendor’s focus on small business. “BatchBlue was created with one goal in mind: to create useful, user-friendly software for small businesses.” As users attest, BatchBlue is devoted to the customer experience and offers extremely easy setup and use, as well as exceptional support.

SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management (CRM) system that is available in both open source and Commercial open source applications.

Sugar’s functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.“The company operates a number of websites, including its commercial website Sugarcrm.com, a development website (SugarForge.org), Sugar Exchange (for third-party extensions), and user forums.

Bottom Line: SugarCRM is an excellent product with a full array of CRM features that has been augmented by a limited degree of social media support. For small businesses looking for the most extensive social media integration, plus ease of use, exceptional support, and the lowest cost, Batchbook seems the clear choice.

NY Times will be ending the free online usage. This is the 3rd largest U.S. newspaper. For past fifteen years the same was free. The New York Times will start charging people for unlimited access to its website and mobile services this month. After the 20 free articles, the smart Web surfers will still be able to read an unlimited number for free if they can find them through search engines run by Microsoft’s Bing and Yahoo, or through links posted on content-sharing sites such as Facebook and Twitter.

The Times is imposing a daily limit of 5 items for traffic coming from Google, which processes about two-thirds of all Internet queries.

FAQ 1: Can I still access NYTimes.com articles through Facebook, Twitter, search engines or my blog?

Answer: Yes. NY Times encourage links from Facebook, Twitter, search engines, blogs and social media. When you visit NYTimes.com through a link from one of these channels, that article (or video, slide show, etc.) will count toward your monthly limit of 20 free articles, but you will still be able to view it even if you’ve already read your 20 free articles.When you visit NYTimes.com by clicking links in search results, you’ll have a daily limit of 5 free articles. This limit applies to Google and other search engines.

FAQ 2: How can I keep track of how many articles I have read each month?

When you get close to your monthly limit, pop-up alerts will begin to appear at the bottom of pages you read on NYTimes.com. The alerts will tell you how many free articles remain in the current month. Note that the number of “remaining” articles does not include the article you’re currently viewing; the current article counts as an “already read” article.

Do you think other newspaper will also follow this kind of charging algorithm? Give your comments and do share this news about news.

At 2 a.m. this morning, clocks moved forward an hour with the shift from standard time to Daylight Savings Time (DST). This is logical change and not adaptive change. This is logical because everyone is changing their timetable. For instance, getting up one hour early due to ‘Daylight savings Time’ is logical. No huge adjustment of life priorities is triggered. Our body clock can change without much difficulty. But if you decide to get up one hour early to do meditation or go for swimming is difficult, because it is adaptive change. In both examples same thing ‘get up one hour early’ is involved.

Using new technology such as Blog is adaptive change. No matter how hard you try some people are not comfortable using facebook or LinkedIn. You must have seen the clip that shows expert secretary changing from typewriter to a PC, and throwing monitor, because she is used to do the carriage return. Or changing from manual system to automatic ERP system is a painful transformation. Changing from legacy way of marketing and using the digital platforms is not an easy because it requires adaptive change.

Daily we make logical changes. We use our training to solve routine problems, such as dealing with customer’s negative feedback, or altering action plan when sales target is not achieved. We do customer survey and make a road map to address the issues. But note that these examples are pertaining to external changes.

On the other hand adaptive changes are transformative, which compels us to change from inside, in the mind. We want to reign in our temper because it is affecting our relationships with customers and colleagues, but not matter how hard we try we cannot ‘control’ it. Our frustration spills over, and now we have to fix the damage.

Anupreksha or the cognitive behavioral therapy is a psychotherapeutic approach, which aims to solve problems concerning dysfunctional emotions, behaviors and cognitions through a goal-oriented, systematic meditation procedure. There is empirical evidence that this is effective for the treatment of a variety of problems, including mood, anxiety, personality, eating, substance abuse, and psychotic disorders. We can treat ourselves by a meditation technique; there are treatments for specific psychological disorders.

Only by fixing our inner feelings of frustration can we make an adaptive change. We could decide to use cognitive behavioral therapy or Anupreksha, or some other method for the internal change. To make such changes you need to recognize when you are facing an adaptive change, that requires subconscious level of thought and effort.

The real leadership, the kind that surfaces conflict, challenges long-held beliefs, and demands new ways of doing things-causes pain. When people feel threatened, they take aim at the person pushing for change. As a result, leaders often get hurt both personally and professionally.

This is about profile picture on the social media sites. Here are some do and do not for smart internet marketing on the networking portals.

Would you like to meet a person who says: “Hey, network with me, trust me, but I will hide my face”?

Well I don’t think so. That is the point for networking sites: picture is required. Your profile is the most precious real estate out there on a social media site, like, facebook, YouTube, LinkedIn, twitter, etc. Leverage these Web 2.0 platforms to market you business.

If you are casual about your profile on the social media, chances are others will also take you casually. You do not have to be a software engineer (I don’t know why people always give example of a rocket scientist?), to understand that the first thing we see when checking out a new LinkedIn contact, Facebook friend, or Twitter follower connection is a profile photo.

Your own picture is extremely important in the profile. We usually recognize a friend or old colleague or classmate more reliably by face rather than by name. I know that there may be some professionals who would prefer to not be exposed to profile photos from people they may NOT know. This setting can be done in most social media sites like LinkedIn or facebook. Such setting will allow others to see your picture only if you have accepted them as a friend. Having a good profile picture may be more important than you think!

On one hand we want our friends and contacts to trust us, on the other hand face are kept a secret; this is not a good idea, in the Global village.

Uploading a cartoon picture instead of a proper profile picture is not a good idea. Seriously.

Not able to find a picture to upload on the social media site is not a valid reason. You can even use a cell phone camera to take a picture and upload. It is that easy. Avoid other things in background, plain background is recommended. Do not put a group photo.

Do NOT put a logo in place of your profile picture.

It is recommended that you put your own picture only and not with someone else, even if you love or admire him or her. Profile picture with other person, on social networking web site is not the place for group photos. The facebook photos album, Picasa, or Flickr is just the right place for such group pictures and share with your contacts.

I encourage people to include photo in the profile, because it shows you’re comfortable with yourself.

Profile picture on social media websites is important from job point of view too. Yes, from HR point of view – as a candidate you would prefer transparency, and not look for associating with such a company which may filter bio by color, gender, race or age.

I strongly advice people who have still not uploaded picture on social networking sites, to do so without further delay. Think from mere security point of view. Have you attended a social get-to-gather or a party where guests wearing funny masks? Would you share your ‘happenings’ with such people? Sometime someone can easily get in the crowd and impersonate.

Tip: Picture also makes your profile a lot more pleasant and trust worthy. It is recommended that you take a head-shot, rather than the picture of you in front of a Pyramid or the Taj. Sites like facebook allow you to make your Albums to show these kinds of photographs. Do not put very old pictures. I would not like to exchange business card with a person who is covering his / her face, in a conference or a professional seminar, would you?

I am writing this topic of profile picture in this blog based on my own practical experience of networking with over 1000 professionals on the LinkedIn, over 700 friends on facebook, etc. If you have already put a proper picture in your profile, that is good, but you will be surprised when you check your connections. There are many who are still ignorant. Do you agree with me? Just share this important guidelines with them by clicking button provided at the bottom of this blog.

Social Media Business EvangelistJyotindra Zaveri (a.k.a. Jyoti) is a senior Social Media Marketing Consultant and TrainerIT professional since ...1975 with academic credentials in electronics and electrical engineering from VJTI, Mumbai, India. Formerly worked in IBM, trained in Germany. BUSINESS INFO:1. Organizations outsource their Social Media Marketing […]

Crossword Puzzle focusing on Digital MarketingAnswer Social media crossword puzzle answerCluesAcross2. Leading Social media agency (5,6) (Tip Jyoti Social)5. What not to do frequently on Social Media? (4,7)6. Distribute brochures electronically (10)8. The number one digital platform (8)10. Digital marketing where money is (9) (Tip Mobile)11. Sr Social Media […]

Crossword Puzzle focusing on Digital Marketing. Please try to solve and give your answers in the Comment or by Messenger! Clues:Across2. Leading Social media agency (5,6) (Tip Jyoti Social)5. What not to do frequently on Social Media? (4,7)6. Distribute brochures electronically (10)8. The number one digital platform (8)10. Digital marketing where money is (9 […]