Turner Broadcasting Jobs

Turner BroadcastingCNN Brand & Multiplatform Research Manager in
New York, New York

167824BR

Posting Job Title:

CNN Brand & Multiplatform Research Manager

WarnerMedia Division:

Turner

Location:

United States - New York - New York

Posting Job Description:

The Turner Story

Turner is a division of WarnerMedia along with our sister companies, HBO and Warner Bros., delivering brands like CNN, HLN, TNT, TBS, Adult Swim, Cartoon Network, Turner Sports and so much more! http://www.turner.com/

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The Team

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

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The Job

Under the Director of CNN Brand and Multiplatform Research this person will lead an Analyst and Research Assistant in helping to develop and refine brand research on trust & perception of CNN and its competitors across TV, computer, mobile and social platforms

The manager will be directly involved in helping to strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values The Day-to-Day

Directing product research to refine and develop reporting requirements for CNN emerging digital/TV hybrid products branded such as CNNgo

Work with implementation consultants to Q/A data for inconsistencies and shortcomings within those products

Overseeing cross-team multiplatform series and special-event reporting in order to create a cohesive picture of CNN's performance across all platforms

Work with show team editors, CNN scheduling and ad sales research members to assess and understand the value and marketing effectiveness of series and event campaigns across platforms

Maintaining the highest data standards with our vendors and continually working to improve learnings from emerging products that develop The Essentials