Nivea Rihanna Endorsement

Oh no! Trouble alert in the endorsement heaven! Rihanna's role
as a brand ambassador was announced with bells and whistles back in
2011 when brand representatives said that "We are excited to have
Rihanna supporting us
in our celebration and building a new generation of fans." The
initial wave of excitement seems to have wore off completely as now
brand representatives don't appear to see her role as the face of
the label a good fit.
The new CEO of Nivea, Stefan Heidenreich, is definitely not as
ecstatic about the star's personality as his...
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