Plot: The titular building-smashing villain of an arcade video game scapes Fix-It Felix Jr. and winds up inside the first-person shooter game Hero's Duty and the kart racing adventure Sugar Rush, before learning that the entire arcade could be in danger.

Disney Animation Studios has been on a roll lately and though this sounds like a tough sell commercially, it also sounds like a creative departure from fairy tales, formula, and franchises.

Outlook: Promising

Pictures:
Lonely video game bad guy Wreck-It Ralph spends his evenings looking at the building he is programmed to destroy.

Ralph ventures into "Sugar Rush", a go-kart racing game set in a world of edible sweets.