Lineup includes Snowglobe, the Subteens, Holly Cole, Two Way Radio, Pezz, the Third Man, Joy Whitlock, and Jump Back Jake.

Doors open at 7 p.m. Admission is $8 in advance, $10 at the door. Advance tickets are available at Shangri-La Records, Goner Records, the Gibson Retail Store, and online at gibsonshowcase.tickets.musictoday.com.

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As glamorous as it may sound, being co-owner of a local independent record label is not a huge moneymaker.

So Makeshift Records co-owner J.D. Reager, like thousands of working Memphians struggling to make ends meet, has had occasion to turn to the nationally lauded Church Health Center. Reager's been a member of the CHC's low-cost fitness center, the Hope & Healing Center, for a little less than a year. And next week he'll join its equally inexpensive primary health care program, the Memphis Plan.

"I really like the Church Health Center," Reager says. "And obviously I appreciate the fact that I could work out there for less than half of what all these spa or health-club type places would charge you."

Tonight Reager will give back a little to the organization with Rock For Love, a benefit at the Gibson Lounge he organized with his friend, fellow musician and CHC public relations manager Marvin Stockwell.

The show is, in part, a celebration to mark the release of the latest in Makeshift's series of Memphis music compilations. But it is also serving the higher purpose of raising awareness and funds for the CHC, a group that directly and indirectly has long supported the arts in Memphis.

Founded by Dr. Scott Morris in 1987, the CHC is a faith-based nonprofit. Its Memphis Plan provides primary and specialty care to qualified, working applicants starting at about $45 a month. According to the CHC, approximately 1,300 businesses are currently signed up with the Memphis Plan, providing healthcare to about 4,000 individuals and their dependents.

The plan's affordability has made it an attractive option for the city's musicians, who could not otherwise afford health care. Though no one knows the exact number, some musicians are signed up for the Memphis Plan through their daytime employers. Those who can prove a majority of their income from making music sign up through the Memphis-Shelby County Music Commission.

Stockwell, who has a degree in journalism from the University of Memphis, got involved with the CHC shortly after moving back to Memphis in 2004 from Illinois where his wife had gone to graduate school.

"I'm not so much interested in PR for PR's sake as I am sold on what the Church Health Center does," says Stockwell, whose long-running punk band Pezz has always had a strong streak of social consciousness.

"The other day Jake, from Jump Back Jake, was in our walk-in clinic," says Stockwell of the familiar faces he often sees at work. "The Pezz bass player Christian Walker had all of his wisdom teeth pulled out for like $30 because he's on the Memphis Plan."

Upon returning to Memphis, Stockwell also reconnected with his longtime friend Reager whom he had first met in 1999, when Reager played bass briefly in Pezz. It wasn't long before the pair's altruistic impulses collided.

Though the CHC does charge nominal fees, it survives on donations, Stockwell says.

"[Marvin] had always kind of wanted to do a rock show for the Church Health Center," Reager says of the initial inspiration for Rock For Love. "And Makeshift had never done anything community-minded especially. So we were talking and it just kind of came together."

The idea quickly spiraled beyond its organizers' modest hopes. What originally had been conceived as a one-off, limited-run CD to sell the night of the show became Makeshift 5.

"The material that rolled in ended up being too good to just have a limited release kind of thing," Reager explains.

As on past collections, Makeshift 5 leans heavily toward artists closely associated with the co-op label, including benefit performers Snowglobe, Holly Cole, Two Way Radio (formerly Walkie Talkie), and the Third Man (formerly Augustine).

Joining them are some artists less in tune with Makeshift's indie-art rock aesthetic, such as R&B chanteuse Susan Marshall, the soul rock group Jump Back Jake, Christian singer-songwriter Joy Whitlock, and punk bands Pezz and the Subteens, who recorded a new song -- "Never Gonna Happen" -- for the album.

In addition to the CD, a silent auction and photo booth featuring the Enlightenment-era couture of rappers Lord T & Eloise were added to the festivities. A host of big-name sponsors signed on. And the folks at LiveFromMemphis.com are filming the whole thing for an upcoming Makeshift documentary.

"This show has been the real coming together of my two worlds," Stockwell says. "I'm doing something for the Church Health Center, and I'm also playing music. The other day we played 'Good Morning From Memphis' to promote the event, and I said something about I got to get into work. And I thought for a second: Wait a minute I am at work."