Darrin Wilen on Direct Marketing, Changes at Wilen Direct, and Production Inkjet

Published on September 3, 2015

Senior Editor Cary Sherburne speaks with Darrin Wilen, President of the Wilen Group, a New York based direct marketing company about changes in direct marketing and recent changes to its Wilen Direct business.

Post a Comment

Recent Videos

Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.

Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.

Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.

Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.

Chris Simpson, Digital Marketing Director at Blue Ion, talks about how companies can make a transition from marketing B2B to marketing B2C. He identifies a set of tools from Google and others that can help companies add this new capability.

Mel Lay, Owner of Sandilake Clothing, has a riveting story of how she went from producing clothing for her kids in 2014 to being a garment icon. Her business has grown largely through the use of social media, including her public battle with Target and ultimately her appearance on Shark Tank. Great story! Lots of guidance about how others can use social media to grow their businesses.