Kohl’s hopes visitors will hit the gym before coming in to get some new clothes to go with their newly ripped bods. In preparation, it has stocked its shelves with athletic gear from brands like Under Armor.

Kohl’s faces competition from all sides. Like all retailers, Amazon is always looming, even though the two are partners and Amazon products are available at most Kohl’s locations. However, retailers like TJ Maxx and Marshalls are after a similar customer base.

Target, Macy’s and IKEA have all been experimenting with shrinking retail space.