The agreement will see Prase promote Absen LED products in its home region of Italy

Italy - Prase Media Technologies is the latest addition to Absen’s value added distributor (VAD) network. Prase will promote Absen LED products in Italy and provide training for local end users as well as building showrooms, exhibiting at relevant trade fairs and organising roadshows. The company joins a list of Midwich Group plc group members from France, the UK, the Netherlands, Germany and Spain. The agreement, which is already into effect, will also strengthen the growing video portfolio of the Veneto-based distributor. “Prase started life as an audio distributor, setting very high standards for ourselves along the way,” comments Ennio Prase, managing director and BDM at Prase Media Technologies. “Recently, we have been working hard to build our video portfolio up to meet those same levels and have identified Absen as a perfect partner in this process.” He adds: “Absen is one of the industry leaders in LED technology and they share our vison about the market potential of Italy. We fully intend to contribute to the growth of it, not only by responding to demand, but by creating new opportunities via Absen’s innovative technologies.” Davide Buonasorte, sales retail, rental and broadcasting manager at Prase, says: "We are very excited to embark on this new chapter in the company’s story. In the rental sector in particular, a channel that I personally deal with, our portfolio showed a substantial technological gap. We lacked high quality and technologically advanced solutions: we soon realised Absen was the thing that was missing.” Prase has expanded significantly into the rental market with their other marquee brands and plans to target the LED vertical with a similarly focused mentality. Opportunities in the area range from corporate events large and small to live music and control room applications. (Jim Evans)