Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Non-Store Retailing in Kazakhstan

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Executive Summary

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TRENDS

Non-store retailing is a new retailing channel in Kazakhstan and is characterised by cooperation with consumers, with players in this area investing in constant communication with consumers in order to allow them to easily check and find information about any product at any time and from any computer or smartphone. Such close communication has positively affected consumer trust and interest in non-store retailing.

COMPETITIVE LANDSCAPE

Moda s Dostavkoy, which operates the La Moda internet store, led sales in 2016, recording a value share of 10%, and continues to develop strongly. The company’s success can be attributed to the fact that its internet store offers consumers a wide range of high quality apparel and footwear, bags, jewellery and watches at affordable prices. The company regularly launches discount and promotional activities and also offers a mobile application version of its La Moda store, which has fuelled interest among younger consumers. The company currently delivers to 15 towns in Kazakhstan via La Moda pick-up points and post offices.

PROSPECTS

The most important factors that will drive non-store retailing in Kazakhstan will be the development of new technologies, rising demand for quick and convenient purchases, the popularity of social networks with pictures and videos, and the emergence of store-based retailers on internet sites with the opportunity to make online orders. The increased number of younger people, who are used to computers and smartphones and will become financially stable, will contribute to increasing sales through non-store retailing over the coming years.

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