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adidas "Wake Up Call"

Published on January 01, 2004.

In this spot sponsoring the Women's World Cup, female Euro soccer mavens wake up to a strange but beautiful alarm: a crew of their Chinese counterparts performing what appears to be synchronized soccer tai-chi, with amazing choreographed precision, thanks, in some part, to some FX sleight of hand from Glassworks. Expertly shot by director/DP Lance Acord, this spot makes an elegant case for the powerful brand adidas is, and can be, when it doesn't resort to middling Nike-wannabe ideas.