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AIR TRANSPORT: GREATER DEMOCRACY WHILE MAINTAINING PROFITABILITY

TRANSPORT AERIEN: VERS LA DEMOCRATISATION DANS LA RENTABILITE

For some years air transport has offered an increasing range of different fares to appeal to all types of customer. Since profitability is a major concern, Air France has just set up a new department "Air France Holidays" for passengers prepared to accept service with less frills in return for lower fares. The author tries to assess the future prospects of such new policy. /Author/