What you see above was the story that went screaming out on something called the Global Associated News early this morning. That the item appeared on a web page with a warning at the bottom that says "THIS STORY IS 100% FAKE" didn't stop people on Facebook and Twitter from believing it:

And, hey, everybody look: The site's home page calls it "a media hoax generator." And the site's URL, ben.roethlisberger.mediafetcher.com/news/top_stories/football_car_crash.php?location=Pennsylvania, can be customized to include any location and anyone's name. I changed Roethlisberger's name in the URL to my own. And—presto!—the site produced a story that says I broke my legs in an accident, too. Just like Ben did!

Eventually, Spain, Howard, and Sirak figured out what was going on.

Ahh...so this Ben Roethlisberger story is coming from same site that has posted "so and so died in a snowmobile accident" kind of hoaxes.