In my classes, we "throw" the FISH! around a lot. Why do we do this? Here is some language from the FISH! web site that helps to explain. If you want to learn more, go to www.fishphilosophy.com.

What is FISH!®?
FISH! is a skill that provides the process, tools and language to generate the skills necessary to design a workplace full of inspiration, creativity and innovation. FISH! creates a common language. A language that will help improve your culture by using four simple practices – Be There, Play, Make Their Day and Choose Your Attitude™. FISH! is a wisdom that everyone can embrace. It is an invitation that enables people to care about each other and their commitments. FISH! is an ongoing journey. It is not a fad. It is a practice and a skill that evolves over time creating a positive workplace and a vibrant culture each time it is embraced.

The FISH! Philosophy® emerged in 1998 from the film, FISH! Catch the Energy, Release the Potential, produced by John Christensen — current CEO aka: Playground Director at ChartHouse Learning — this film is about the Seattle's world-famous Pike Place Fish Market. What John captured and translated into film was that even in a workplace where fishmongers spent stinky, grueling 12-hour shifts stocking, selling and packing fish, remarkable results can occur when people accept the invitation to: 1) Be There for their coworkers and customers; 2) Play; 3) Make someone's day, and; 4) Choose their attitude about how they show up for work. As a result, the FISH! film, now has now been translated into 17 languages. Next came FISH! the book, currently translated into 34 languages