THE COMPLETE BEADING SET

Oct

We worked closely with our client Reader’s Digest to create this innovative project, a two-book beading kit collection including jewellery components and fixings.

Unique jewellery designs and beautifully styled photography were key aspects of the originality of this set. However, we also had to ensure that the inspirational makes were totally achievable for the reader, delivered through detailed, tightly angled step-by-step photos and simply written instructions. Our packaging design and cardboard engineering skills also came into play to give the product outstanding shelf appeal.