The Path to Success!

Consumers Go Online for Lindsay Business Information

Less walking fingers; more clicking mice

More and more, consumers in Lindsay are clicking their way though Lindsay directory information rather than letting their fingers do the walking as they use to.

More than ever, Lindsay residents have been turning to the Web to find the local information they need. Around 70% of consumers researched products and services online last year. In addition, a majority will then purchase the product or service locally. (Forrester Research - 2005)

Where Lindsay consumers go, Lindsay advertisers are quick to follow.

The dramatic increase seen in internet advertising has created one of the best sales opportunities in recent history. Don't let this sales opportunity in Lindsay pass you by - availability is limited per locality.

Marketers are witnessing an exodus of ad spending from traditional forms of media to more targeted advertising methods found online. There are an estimated 25 million small- to medium-sized businesses ("SMBs") in North American spending collectively $100 billion on local advertising.(Kelsey Group - 2006)

The LindsayDirect.info business opportunity puts you right in the middle of this massive growth wave.

Online Local Marketing: A Massive Marketplace and Rapidly Growing.

Underserved market = untapped potential

A market in need = strong sales potential

While more than 75% of consumers regularly use the Internet - on average consumers now spend 30% of their media time online - local advertisers spent just 2.1% of their ad budgets there in 2004. (Borrell Associates Inc. - 2005)

National to Local Ad Spending Ratio is out of balance [online]. Of the $256 billion spent on all advertising in 2004, the split was roughly 50-50. Of the $11.9 billion in online advertising, the split was 77-23. (See Figure 1.) (Borrell Associates Inc. - 2005)

The growth is starting. Get in on the ground floor with this local internet business opportunity.

Sell for yourself. Build your own marketing sales business right here in Lindsay

As advertising dollars move online from traditional outlets, online advertising has been growing at over 30% year over year - caused as the split between local and national online advertising moves towards parity with the local to national split in overall advertising. In fact, the scurry by local businesses to use the Internet is driving local online advertising through the roof. Locally spent ad dollars on the net hit $3.9 billion in 2005, or 44% above last year's $2.7 billion. (Borrell Associates Inc. - 2005)

LindsayDirect.info is positioned to profit from this explosive growth.

Get Involved. Capture the Online Market for Lindsay with the LindsayDirect.info Business Opportunity

With the LindsayDirect.info business opportunity you will be in the right place at the right time and with the right approach.

Introducing LindsayDirect.info, a CityDirect.info CitySite that is quickly becoming the best local and topic-specific content provider in the Lindsay market. LindsayDirect.info provides residents of Lindsay the information they need to make informed decisions about where to spend their time and money.

LindsayDirect.info provides a "real" web presence to small- and medium-sized businesses and organizations.

CityDirect.info's key value-add to publishing local CitySites, is to give a real web presence to the millions of small- and medium-sized local businesses which are currently lost in the shuffle. LindsayDirect.info helps your clients get found right at the moment the consumers are actively looking for them.

LindsayDirect.info exists to serve Lindsay

The CitySites in the CityDirect Network, such as LindsayDirect.info, exist to serve the communities they support, thereby fostering a sense of connection and loyalty that large disconnected brands are unable to achieve.

The LindsayDirect.info business opportunity allows you to profit from the web by helping Lindsay businesses.

The LindsayDirect.info franchise opportunity allows you to earn monthly recurring revenue by offering paid placement advertising and a search engine optimized web presence to Lindsay businesses. Why is this important? Because there are more than 25 million small and medium size businesses in the U.S., and Canada - and two-thirds of these businesses are confused about online marketing.

Lindsay Businesses Desperately Need What LindsayDirect.info Offers.

The LindsayDirect.info business opportunity will put you immediately in the position to sell effective and well priced solutions to this need.

Sell quality local exposure that is accountable

Most small- and medium-sized organizations still do not know how to effectively get in front of their online audience. Yet, every single day, more of their local customers are adopting the Web as their preferred method of locating products and services in Lindsay.

Imagine selling connectivity that strengthens community

As the franchisee of LindsayDirect.info, you solve this problem by providing businesses with advertising placements and demonstrating how LindsayDirect.info Business Members and Community Members can interact with each other and generate their own content.

Your sales in Lindsay, as the LindsayDirect.info franchisee, will provide much needed solutions to local online marketing

Before LindsayDirect.info, organizations in Lindsay faced a lack of simple methods to manage their online information. Most business owners find that they do not have the time to figure out complicated pay-per-click advertising models and tracking systems. Through CityDirect.info's Centrepointe content management system (CMS) LindsayDirect.info Business Members can quickly and easily control all of their online information within LindsayDirect.info. As the franchisee of LindsayDirect.info you will offer this powerful tool that supports its return on investment (ROI) with easy to understand statistics.