Distributor Market Service (DMS) is a web-based business intelligence tool that enables wineries to identify, contact, and monitor North American distributors.

Powered by the industry leading winery and distributor databases of Wines Vines Analytics and IRI sales data, DMS provides wineries the ability to analyze their
off-premise sales within a specific distributor and compare sales data to their distributor’s overall sales. Wineries can also compare sales data to their direct competitors in the same market.

By using DMS, wineries can now identify distributors in a specific market and view the wineries they represent. DMS enables wineries to find distributors that fit their need based on the number of wineries a distributor represents, winery production size, and the average bottle price of wineries in their portfolio.

Key Features

Search over 1,400 North American distributors.

Identify distributors by market, name, or winery.

Access distributor contact information.

View distributor winery portfolios.

Find distributors that fit your winery’s need.

Analyze your off-premise sales.

Download performance reports.

Compare sales numbers to your distributor’s overall sales.

Compare sales data to your direct competitor’s data.

Distributor Profiles Include

Company name and address

Contact with email and phone number

Corporate linkage

Wineries represented

Number of wineries in portfolio

Annual case production of each winery

Average bottle price of each winery

Winery brands

Service Levels

Sales Level

Links quarterly IRi off-premise sales data for a winery to their distributors

View winery and distributor performance in a state

View winery sales by varietal in a state

View reports on screen, as PDF, or export as Excel for further analysis

Access to all linked and summary level services (described below)

Linked Level

Distributors are linked to the wineries they represent within a state.

Search by distributor with winery linkage or by winery with distributor linkage.

Find distributors who do or who do not represent specific winery profiles.

Learn which distributors your competitors are using.

Output reports on-screen, as Excel or PDF files.

Access is available for up to five users at client company

Summary Level

Access to contact info and full listing of distributor offices.

Search for specific distributors or view all distributors in a given state.

Summary of every distributor’s winery portfolio.

DMS Sales Data Mapping Facility

The combination of DMS winery and distributor data linked with sales data provides the ability to measure distributor performance by market.

Wine Vines Analytics has developed a mapping facility that allows clients to use sales data (like IRI or Nielson) that is incorporated into their current reporting systems and tie it to the Wines Vines Analytics winery and distributor databases. The mapping facility utilizes UPC code data in conjunction with the Wine Vines Analytics maintained tables, and can be integrated with online reporting systems, client software, or internal systems. All wine is mapped at the winery/brand level and is updated monthly to accommodate new products and winery ownership changes.

Reporting allows selection and analysis based on winery demographics, such as winery production size, winery average bottle price, and winery location, or based on distributor data attributes, such as composition of a distributors portfolio, parent company relationship, and geographic coverage.