Chiddy Bang Featured Artist In Taco Bell Campaign, Promo Show Tonight

Philly rap group Chiddy Bang is this year’s Taco Bell Feed the Beat artist, and is featured in the fast food chain’s marketing campaign.

Chiddy Bang’s song “The Good Life” is featured in the commercial for Taco Bell’s Taco 12 Pack, which just launched last week.

In addition, as Feed the Beat artists, the group is given Taco Bell vouchers for food to eat while on tour, and through a partnerships with MTV, the group will perform at the MTV Music Awards.

“Taco Bell has this program that provides artists with food when they go on tour, it’s real dope,” Chiddy Bang member Noah “Xaphoon Jones” Beresin said to Hip-Hop Wired. “They give you this card that’s just the ultimate black card of doom. It works at any Taco Bell ever in the world. You swipe it and you’re good. You can take the hood out to Taco Bell, and you get everybody for free.”

Tonight, Chiddy Bang will perform a Feed the Beat promo show in their hometown, Philadelphia, which will also be streamed online through www.facebook.com/tacobell.

“And through Feed the Beat we got the chance to do the show. We’re doing a show in Philly tonight that’s gonna be crazy,” Xaphoon Jones said. We’re gonna play, for the first time, some material off the mixtape, and some new singles off the album.”

Earlier this year, Chiddy Bang’s Chidera “Chiddy” Anamege also broke the Guinness world record for longest freestyle rap, after freestyling for 9 hours, 18 minutes and 22 seconds during MTV’s O Music Awards.

“I was a little skeptical at first, but everybody knows I freestyle,” Chiddy said of attempting to break the freestyle world record. “I just thought of it as the opportunity to put myself to the ultimate test. Luckily, we pulled it out.”

Chiddy Bang’s new mixtape, Peanut Butter & Swelly, drops on May 27th, and their debut album, Breakfast, is due out later this year.