Web.alive is a three-dimensional program that looks and feels similar to Second Life. Companies can purchase the program and use the virtual environment for training, collaboration, hosting conferences, and most notably, sales and marketing.

One company that clearly believes in this technology is Lenovo, the world’s 4th largest PC manufacturer. Lenovo is the first business to make use of web.alive, and launched the Lenovo eLounge late last week. The Lenovo eLounge is, at the moment, basically being used as a sales venue, where customers can view the products and speak to each other (and salespeople) in real time, through their avatars.