Big 7 names Australia ‘world’s most Instagrammable destination’

Millennials, book your flights. Australia is officially the place to go if you want to make your Instagram followers jealous.

Australia has taken the crown as the most “instagrammable” destination in the world, pipping the United States, United Kingdom and selfie-hotspot Singapore to the title.

Travel publication Big 7 bestowed the honour on Australia, based on the amount of hashtags used on Instagram, survey results of its readers and votes from a panel of travel experts.

Furthermore, its research also says a third of travellers choose a holiday destination using only Instagram for inspiration, suggesting our new-found title could work wonders for boosting our international tourism.

The publication’s research also found 67 per cent of people have visited a new destination after seeing it on Instagram.

“With its golden beaches, hip architecture and natural beauty, it’s clear to see why Oz was such a favourite with both our readers and judges,” Big 7 head of content Sarah Clayton-Lea said.

Australia received a score of 89.98 per cent, beating Hong Kong with 86.99 per cent and Singapore with 79.45 per cent. The UK ranked in 11th place with a score of 79.41 per cent, while New Zealand ranked a lowly 45th on the list with just 75.84 per cent.