My Books

Email Marketing Demystified (Second Edition)

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.

Inside the book, you’ll learn how to:

Build a massive mailing list using 15 different proven list building techniques.

Write compelling copy that engages your readers and drives them to take action.

Grow a highly-engaged and hungry fan-base that will devour your content.

Create six new revenue streams for your business using email marketing.

Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 900,000 investors and generates more than $6 million per year in revenue using the strategies outlined in Email Marketing Demystified.Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Released in 2019, the new second edition of Email Marketing Demystified includes new strategies to improve email deliverability, generate additional revenue with your email list and comply with GDPR regulations. The second edition also contains a brand new chapter that teaches you how to grow your subscriber base and generate more revenue with web push notifications, an incredibly powerful new technology that Matthew refers to as his “second email list.”

Online Business from Scratch

Many of my friends and readers would like to start a business and make money online, but they know it can’t be as easy as some online gurus make it sound. Would you like a realistic strategy that actually works for real people? What if you could actually build an online business that offered high-profit margins and required no significant up-front investment? Would you be interested?

It is possible to build your own profitable online business, but you can’t do it overnight (despite what you have been told by so-called Internet marketing gurus). The simple truth is that you need to choose a solid niche from day one, be willing to consistently work on your business over the course of several months and follow the path laid before you by people that have actually done it.

This is not just another book by an “Internet marketing guru” that teaches you to “make money online.”

I’ve been building online businesses for more than a decade and I’ve built multiple six-figure and seven-figure Internet businesses in several different niches. I’m not just another so-called “business guru” that makes money online by teaching people to make money online. My current company, MarketBeat.com, generates more than $2.5 million in annual revenue each year. I’ve also launched and sold a press release distribution business, co-founded an online business that helps non-profits raise money and I’m co-owner of a digital publishing company in the golf instruction space. Online Business from Scratch gives you my step-by-step plan that will show you exactly how to build your own profitable internet business (even if you aren’t very tech savvy).

You’ll learn how to:

Choose a niche that has strong advertiser demand, customers that are ready to buy, and solid long-term growth potential.

Find the perfect domain name, create a great logo and choose the ideal branding for your online business.

Position your business for long-term growth and establish systems so that your business can run without you.

Whether you simply want to learn how to make your first $1,000 online, create streams of passive income or build your own online business empire, Online Business from Scratch will help you turn your dream of starting an online business into reality.

Automatic Income

Disappointed with your current investment portfolio? Do you wish you had more money set aside for retirement? Are you tired of the day-to-day ups and downs of the market? Do you wish there was a strategy that you could follow that actually outperforms the market?

Automatic Income is the best-selling dividend-investing book that teaches investors how to earn double-digit returns using a simple, proven and conservative investment strategy. Written by the founder and editor of MarketBeat, a daily investment newsletter with more than 425,000 subscribers, this invaluable resource will show you how to identify investments that offer lower volatility, higher returns and an automatic income stream of dividends that you can live off of during retirement. This strategy is easy to implement and will set you off on a path toward true financial independence.

Here’s what you’ll learn:

How you can create an automatic income stream you can actually live on during retirement.

How to build an investment portfolio of rock-solid companies that outperform the S&P 500.

What criteria can identify dividend stocks that consistently return 10% or more per year.

Which newsletters, websites and other resources you should use to research dividend stocks.

Why you won’t be tempted to cash out your dividend stock portfolio during the next recession.

How to reduce your tax bill by choosing the right dividend investments and the right accounts.

Why dividend-growth investing is superior to traditional income investing strategies.

Market risk is near an all-time high and interest rates are at a historic low. There has never been a better time to switch to a more sensible wealth-generation strategy. If you want to improve your market returns, spend less time worrying about money and achieve true financial independence, this book is for you.

Simple Savings

Are you tired of having too much month left at the end of your money? Do you feel like there’s just never enough money to go around? Would having $100.00, $200.00 or $500.00 extra per month make a big difference in your life? Do you want to save money, but aren’t sure where to start? If you can answer yes to any of these questions, Simple Savings: 274 Money Saving Tips That Will Help You Save $1,000 or More Every Month is the book for you.

Don’t worry! This isn’t another one of those books that tell you to pinch pennies and eat nothing but beans and rice. Rather, Simple Savings is chock-full of little-known, but highly-effective money-saving strategies that will allow you to live the same lifestyle you are living today while leaving more money in your pocketbook. Authors Matthew Paulson and Toi Williams have collected hundreds of money-saving tips from savvy moms, frugal dads, and other smart shoppers and compiled them into an easy-to-read guide that will teach you to get more value out of each dollar you spend.

By reading Simple Savings, you will learn how to:

Free-up room in your budget so that you can spend more money on things that you actually enjoy.

Reduce your family’s grocery budget by $50.00 per week (while buying the same food you are today).

Business Growth Day by Day

Want to start or grow a business, but aren’t getting any traction? Worried that you chose the wrong business idea? Entrepreneurship is a hard game to play, but it doesn’t have to be as hard as many people make it out to be. Matthew Paulson outlines the business growth hacking and personal development shortcuts that multi-millionaires use to get ahead of the game in Business Growth Day by Day.

Whether you haven’t made your first dollar yet or simply can’t grow your business to the next level, there’s one truth that every entrepreneur must learn: Working harder isn’t the answer.

Putting in enough hours usually isn’t the problem. If you are like most entrepreneurs, you are already working harder than anyone else. What’s really holding you back from building a successful business? If you’re like many entrepreneurs, you’re focusing on the wrong parts of your business. You’re doing work your team members should be doing. You haven’t paid enough attention to critical marketing tasks. You need to fine-tune your business model and pay closer attention to the books. Business Growth Day by Day reveals the commonly-made, but little-known mistakes that almost every entrepreneur makes, which prevents them from achieving business success.

Here’s What You’ll Learn:

The simple strategy that millionaires use to become smarter than everyone else.

How to recognize and attract new business opportunities (and avoid the wrong ones).

The single best way to make more money than you are today.

Why using the word “no” might be the key to unlocking business growth.

Why SEO, Google AdWords, and Facebook Ads might not be right for your business.

The biggest small business mistakes commonly made by new entrepreneurs (and how to avoid them).

How much your business ideas are actually worth–they may be less than you think.

How your business can maintain an 80% profit margin, each and every month.

How to effectively pitch your small business and yourself to others.

When you should quit your day job and go full time with your business.

What other business books aren’t willing to tell you about entrepreneurship.

Whether you should make a small business plan or just get started launching your business right away.

Business Growth Day by Day has been referred to as “one of the must-read small business books to grow your company in 2016 and beyond.” Business Growth Day by Day is chock-full of unique business ideas, plans, and strategies that will help you take your company to the next level.

The Ten-Year Turnaround

Do you want to achieve financial freedom, but have no idea how to get there? Do you feel like you just aren’t making enough money? Are you stuck in debt and wish you could get out? Do you feel like your current financial plan isn’t working or isn’t working well enough? If you said yes to any of these questions, it’s time for you to begin your Ten-Year Turnaround. The Ten-Year Turnaround is a life-changing financial plan that will enable you to turnaround your money problems and finally achieve financial freedom.

By reading The Ten-Year Turnaround, You’ll Learn How to…

Grow your income by becoming an expert salary negotiator, starting your own business or doing a side-hustle on nights and weekends.

Unlock the power of life-long learning and personal networking in your life so that career and business opportunities show-up at your door.

Become an expert money manager and avoid the most common mistakes that prevent people from building wealth.

Learn proven wealth building techniques that allow anyone to grow their net worth, each and every month.

Build a dead-simple investment portfolio that will provide a lifetime stream of income.

Become a world-class philanthropist and learn how to effectively give money to charity.

In 2004, Matthew Paulson was a broke and in debt college student that earned $7.00 an hour working at McDonald’s. By using the wealth building strategies outlined in The Ten-Year Turnaround, Matthew was able to build a series of online businesses and amass a personal net worth of more than $10 million by the time he was thirty years old. Whether you’re in debt or doing well, you can use the same strategies Matthew used to build wealth and achieve financial freedom faster than you ever thought possible.

40 Rules for Internet Business Success

Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.

By reading 40 Rules for Internet Business Success, you will learn to:

Throw away your business plan! Create a scalable business model that actually works.

Identify a target market that is desperate for your company’s products and services.

Launch your first product or service faster by building a minimum viable business.

Create a reliable and repeatable marketing strategy to keep new customers coming.

Build systems that make your business run like a well-oiled machine.

Maximize your company’s earnings potential with the three keys of revenue growth.

No matter what your goals are for online business success: 40 Rules will help you turn your dream of owning a profitable Internet business into reality.

Email Marketing Demystified

The second edition of Email Marketing Demystified is now available. This book teaches you how to build a massive email list, write marketing copy that converts and generate more sales in your business.