(BW) French Company AgendiZe Expands into US Market with Patented Call-to-Action Platform that Enhances the Quality of User Interaction in Online Marketing, Advertising and e-Commerce

Published 12:25 pm, Monday, June 18, 2007

Already with customers in 12 countries, including 18 of the worldâ€™s largest online directories and classifieds, such as Infoserve (UK) and Yellow Pages Group (CD), French company AgendiZe is moving into the U.S. market with its patented Call-to-Action Platform that enhances user interaction in any online marketing, advertising and sales effort. The AgendiZe Call-to-Action Platform offers a complete suite of solutions including Click-to-Save, Click-to-Share and Click-to-Call that accommodates the way people use the Web today to form and complete purchasing decisions.

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AgendiZe enables people to take pertinent information found on the Web and move it effortlessly and instantly to any application or device they choose. Gone is the hassle of cutting and pasting or resorting to pen and paper. AgendiZe makes it easy for websites to integrate with more than 40 popular IM and mobile messengers, calendars, social bookmarks, address books, email and enterprise communications services, including del.icio.us, Google Talk, Lotus Notes, MS Outlook, Novell and SalesForce.

Founded in 2002 by CEO Alexandre Rambaud in Troyes, France, AgendiZe was built with the vision to improve the quality of customer interaction both on the Web and beyond it. The AgendiZe Call-to-Action Platform includes powerful reporting and content management tools for interactive marketers, advertisers and e-commerce companies, enabling them to gain insight on where their messages are going and to customize their content across many different devices from PCs to PDAs, mobile phones and GPS devices.

"The rules of engagement have changed. In today's user-empowered online environment, itâ€™s imperative for websites to give users the tools they need to move forward with their purchasing decisionsâ€”whether online, offline, or on the goâ€”because only the user knows what he has to do in order to take the next step," said AgendiZe CEO Alexandre Rambaud. "This might involve clicking to call for immediate service, clicking to save information in order to make a decision later, or clicking to share information with friends to get their opinions. Only AgendiZe can address all these needs with a complete, integrated solution, while allowing marketers to maintain the integrity of their message as it extends beyond the Web's borders."

Research from The Kelsey Group confirms this growing need for businesses to address the complex behaviors of the new proactive consumer, showing that for purchases of more than $500 that originate online, more than 90 percent of transactions are completed offline. In a May 2007 report addressing the local search market, Kelsey Group analyst Matt Booth stated, "Internet product functionality that allows users to save and share local information across devices and media has the ability to close the consumer loop. By moving Web content to a variety of communications tools and devices, a consumer's initial interest can be converted to a sale by extending the reach and duration of directional marketing content."

Clients that have already completed the easy 1-3 week implementation process include: Palm Beach Post, a subsidiary of Cox News; Reed Business Information, including Kelly Search, the worldwide B2B search directory; and TrueLocal, a leading local search provider.

AgendiZe's U.S. office is now open in Grapevine, Texas. This summer, CEO Alexandre Rambaud will relocate there to oversee the introduction of the AgendiZe Call-to-Action Platform to U.S.- based companies.

About AgendiZe

The AgendiZe Call-to-Action Platform enhances any online marketing, advertising and e-commerce effort by increasing the quality of user interactivity. AgendiZe offers a complete suite of click-to-call, click-to-save, and click-to-share solutions that integrates with more than 40 popular chat, mobile messaging, calendar, social bookmarking, email and enterprise communications services on a wide variety of personal communications devices. Founded in 2002 and privately held, AgendiZe (www.agendize.com) has offices in Troyes, France and Texas, U.S.