Brief review of WebmasterWorld conference writing for engines and the web session.

Ted Ulle:
He stated that many websites fail because they are not built in a focused order. He likes to focus on each of these issues,
in this order

business goals & seo strategy

get a pile of raw content - get rough content groups

tracking system - define success and build a system to track how well you are doing

information architecture - sorts using ideas on index cards. make it easy for people to do what you want them to. do not give more than 5 equavalent choices because it gets to be hard to chose. He also recommended the book Information Architecture.

graphics & design

tweak content - especially the calls to action

he said navigation is an important part of content and advancing algorithms such as latent semantic indexing means there is no neeed to
over focus on a phrase

The main ways to check are to copy and past a chunk of text from the middle of your page copy into a search engine or use a tool likeCopyScape. If your content has been copied you could send a cease & decist or send a DMCA to
Google, Yahoo!, and their hosting company.

FAQ:
Ted said that pages which added at least 1 outbound link to related pages on other sites on each page tended to rank far better than
sites which were greedy with their link popularity.

Duplication filters are working down to paragraph level. Original duplicant content filter for Google was made by an intern who placed his
thesis online about 3 yrs ago...its no longer online.

Comments

on our brainstorming and creativity software site ( www.richcontent.com ) we have had a page dedicated to Mind Mapping... in it we mentioned every one of the top companies and gave them a link from our site. We ended up as the 3rd and 5th result on Google for that term. Surprising, as we're a relatively new player.

We're wondering if a blog posting, which is more of a dynamic page, would receive the same response. Any ideas?

Best,
ME

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