Telling the Story of Your Beef

Traceability tells the story of your beef. It helps guarantee that what you buy in store is exactly as described on the label. Traceability maps the journey of your beef; from the store, throughout processing, right back to the original animals on the farm. It provides accurate information on where your beef comes from, and should a problem arise, supermarkets can deal with it more effectively.

Barcode Label

Barcodes on labels track food packaging and can identify product batches once the label has been applied during processing. When cattle are harvested and divided into primals (large cuts of meat), a barcode label containing batch information is attached to each bag of beef. During further processing, a barcode is applied to retail packaging so products can be linked from store back to the batches of animals harvested, typically from multiple farms.

Ear Tags

Ear tags are used on the farm to monitor the movement of cattle.

DNA TraceBack

DNA Traceback tracks the DNA in food products. It does not rely on labels, barcodes or RFID technology to trace meat from store to source. With DNA TraceBack the product is the label, connecting the meat you buy in store with the exact animal it came from.

The DNA Difference

American consumers want to know more about their food and many companies have adopted traceability systems to validate the origin of products. Scroll and click the icons in our diagram below to find out how DNA TraceBack is the gold standard in traceability.

Ear Tag

Barcode

DNA TraceBack

DNA Traceback tracks the DNA in food products. It does not rely on labels, barcodes or RFID...

Using Nature’s Barcode

DNA is nature’s barcode. It carries unique genetic information on all living things and can be used to identify individual animals. By harnessing the power of nature’s barcode, DNA TraceBack links the meat in grocery stores with the original animal and guarantees the exact source of your beef.

The Data

To drive quality assurance and product improvements, scientific data is captured throughout the production process. Grocers and restaurants use this data to closely monitor key variables and help ensure a consistent, great tasting product every time.

Buying with Confidence

When you see the DNA TraceBack logo on pack, you can be confident that the meat you buy in store is exactly as described on the label. Our gold standard in traceability helps ensure you get the great eating experience you pay for.

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