Can you imagine being the 'brewer' who has to make this stuff? The shame. You know it's bad when people in the AB cafeteria make fun of you for making wussy beer.Be wary of strong drink. It can make you shoot at tax collectors -- and miss. ~~Robert A. Heinlein: The Notebooks of Lazarus Long

I'm somewhat of a sloth, but I really want to look like a "contemporary adult who is looking for the latest beverage to keep up with my highly social and fast-paced lifestyle", so I'm gonna buy some of this stuff. You know, an image thing. I can't help it. Their marketing guys are just TOO good.

Dan is right, guarana is a berry that is packed with caffeine but the caffeine is bound in a fat soluble molecule that allows it to stay in your system for a much longer time. Sort of loading you up with caffeine that you can't just piss away like regular caffeine.....Brilliant!

To really get the attention of today's contemporary adults, they should use those incredibly expensive coffee beans from Indonesia that are harvested from lemur droppings. That's sort of like guano, isn't it?

The coffee beans have been put through a special machine. A living machine, called the Javan civet cat. The luwak is a species of civet cat found only on the island of Java in Indonesia. Like all civet cats it possesses anal scent glands which secrete a fluid with a characteristic odor. In a concentrated form it smells terrible but when diluted it has a pleasant musky odor and can be used in perfume manufacture. The luwak apparently loves coffee. But it is very particular in its taste. It only eats the choicest beans. The luwak's digestive system, however, cannot handle the coffee beans very well and most of them are secreted a few hours after being eaten in a partially digested form. Somehow the contact with the animal's digestive juices changes the chemistry of the beans. When these beans are roasted, the coffee they produce is extremely tasty and full-bodied. Hopefully the enhanced flavor is due to partial digestion and not to contamination from the anal secretions of the civet cat. Plantation workers routinely search the grounds for the special beans which are then brewed into coffee in Indonesia's most select hotels, probably with the visitors not being informed about the origins of the great taste.