Making Sense of a Networked World since 2010

The Social Media Lab is a multi- and interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. The lab studies how social media is changing the ways in which people communicate, disseminate information, conduct business and form communities, and how these changes impact the social, economic and political structures of modern society.

Our expertise lies in studying online communities and social networks and developing new tools and methods for analyzing and visualizing social media data. The broad aim of our various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online network members, and to understand how these interpersonal connections influence our personal choices and actions.

Our Location

We are located at 10 Dundas St East, Toronto, Canada. When you enter 10 Dundas, look for the elevator bank (marked as Office Tower) next to the Starbucks Coffee on the 1st floor. Take the elevator to the 10th floor, our office suite #1002 will be on the right.