Table of Contents

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CBS News Monthly Poll, August 2004 (ICPSR 4155)

Principal Investigator(s):
CBS News

Summary:

This poll is part of a continuing series of monthly surveys
that solicit public opinion on the presidency and on a range of other
political and social issues. Respondents were asked to give their
opinions of the 2004 presidential campaign, including whom they likely
would vote for and their level of support for that candidate.
Questions were also posed regarding candidates' handling of or ability
to handle current issues, such as foreign policy, the economy, and the
situation in Iraq. Opinions of other national figures -- e.g., Rudolph
Giuliani, John McCain, and Arnold Schwarzenegger -- were solicited as
well. Additional survey questions queried respondents' perceptions of
the state of the economy, the war on terrorism, stem cell research,
and government-issued warnings of potential terrorist attacks.
Background information includes voter registration status, political
party leanings, sex, religious preference, education, age, ethnicity,
and income.

This poll is part of a continuing series of monthly surveys
that solicit public opinion on the presidency and on a range of other
political and social issues. Respondents were asked to give their
opinions of the 2004 presidential campaign, including whom they likely
would vote for and their level of support for that candidate.
Questions were also posed regarding candidates' handling of or ability
to handle current issues, such as foreign policy, the economy, and the
situation in Iraq. Opinions of other national figures -- e.g., Rudolph
Giuliani, John McCain, and Arnold Schwarzenegger -- were solicited as
well. Additional survey questions queried respondents' perceptions of
the state of the economy, the war on terrorism, stem cell research,
and government-issued warnings of potential terrorist attacks.
Background information includes voter registration status, political
party leanings, sex, religious preference, education, age, ethnicity,
and income.

Universe:
Adult population of the United States aged 18 and over
having a telephone at home.

Data Type(s):
survey data

Data Collection Notes:

The data contain weight variables that should be
used for analysis.

Methodology

Sample:
A variation of random-digit dialing using primary sampling
units (PSUs) was employed, consisting of blocks of 100 telephone
numbers identical through the eighth digit and stratified by
geographic region, area code, and size of place. Within households,
respondents were selected using a method developed by Leslie Kish and
modified by Charles Backstrom and Gerald Hursh (see Backstrom and
Hursh, SURVEY RESEARCH. Evanston, IL: Northwestern University Press,
1963).