Campaign Management Software Comparison

Performing a campaign management software comparison is a great way to find the campaign management solution that best meets your business needs. Marketing campaign management isn't one-size-fits-all, so it's important to make sure the solution you choose includes every feature you need. Here's how a campaign management solution from Selligent stacks up to its competitors.

Not only does Selligent's campaign management solution include better execution capabilities, but our focus on engagement and insight far exceeds the traditional campaign management approach of insight with limited execution.

Features and benefits include:

Journey map/lifecycle marketing

Cross-channel execution

Cadence management

Permission roles/workflow

Template controls

Reporting

Effortless content authoring

Intuitive journey map designer

Link journeys and trigger messages

Flexible scheduling and automation

Content flexibility

Workflow and user group management

Validation and proofing tools

Drag-and-drop marketing automation

Frequency and prioritization controls

Even with all of these features, Selligent's campaign management solution is extremely easy to use. Our intuitive interface enables you to easily create, personalize, test, launch, and optimize cross-channel campaigns, so you can spend less time executing and more time strategizing. Create complex, multi-touch communication streams, design lifecycle campaigns, and optimize and measure content with ease.

Competitors

Other campaign management software companies don't offer all of the tools and features Selligent does. When you choose a brand other than Selligent, you:

Will not get as organized and intuitive of an interface

Will not get as responsive customer service

Will not enjoy increased employee efficiency

Will not get easy segmenting and content block capabilities

On the software review site TrustRadius, Selligent scored an 8/10 average from reviews provided by real customers. And when compared to YesMail, customers were more likely to recommend Selligent.

We've been a customer of Selligent for almost 6 years and our relationship with Selligent has allowed us to be more 1-to-1: to be more relationship focused, be less batch, less blast and really communicate with our members
-InterContinental Hotels Group

Related Information

Get Cross-Channel Marketing Software | Selligent

Without the right cross-channel marketing software, creating an effective multi-channel campaign can be difficult. Contact Selligent for an omnichannel engagement platform.