THE SHOOK - Hi!

Two New Zealand-born sisters with careers in design. Sophie lives in Melbourne, and Rosaria in Berlin.

We came across our Shanghai supplier purely by chance, after hours of looking through bedding retailers almost always offering the same palette and styling. Our supplier weaves, dyes and sews all the garments in-house.

We know as shoppers, and now retailers, that bespoke garments MUST be more accessible. Our buying decisions influence supply chains, factory processes, and ultimately drive change that is powerful and utterly necessary - we simply cannot sustain current bulk manufacture. Landfill takes the brunt of items that are produced and not homed, or homed for a short time due to poor quality or workmanship.

MILOU MILOU linen garments are built to last - both in workmanship and the linen fabric. Giving our customers control over their colours, and making them reversible offers value and flexibility in their linen closet and bed dressing. And they’re special!

We’ll be working with boutique hotels and Airbnb hosts to create one-off pieces or lines. We’ll be keeping our own custom experience store functional and relevant for linen lovers all around the world.

We’ll be working to educate on the benefits of linen bedding for all of us, including babies.

We’ll be curating a social feed to inject colour, modernism, surrealism as inspiration for colourful and vibrant homes. We’re a new start up but have already produced some extraordinary garments in both neutral, pastel, and vibrant bold shades.

We aren’t machines, and nor are our customers. If you need anything that either isn’t available on our site (like custom sizing or quantities), or you need something made that’s totally outrageous - we’ll take it all. We’re a bespoke company - no linen piece is off limits, so try us! hello@miloumilou.com.

We intend to have a LOT of fun with the project, and are glowing proud at the product at the centre of it. Hit the store and start designing!