Hi ! I am Anindita !

About me

Let me introduce myself

A bit about me

Experienced Corporate Communication Officer with a demonstrated history of working in the media and courier service industry.

Skilled in Digital Marketing, Event Planning, Marketing Management, Photography, Business Planning, Microsoft Word, and Advertising. Strong business development professional with a Bachelor's degree focused in Marketing/Marketing Management, from Universitas Airlangga.

Profile

Personal info

Anindita Pusparani

Senior Digital Media Strategist

Birthday:
15 SEP 1989

Website:
www.aninditapusparani.blogspot.com

E-mail:
anindita@posindonesia.co.id

RESUME

Know more about my past

Employment

February 2018-present

Senior Digital Media Strategist @ Pos Indonesia

Oversee and manage the social media presence (organic and paid) of all brands
Lead initiative/campaign planning, development, execution and evaluation
Identify key insights from research and data that will inform strategy, content and campaign planning
Develop creative campaign briefs, ensure that messaging and solutions are strategically sound, meet objectives, and follow social best practices
Provide performance reporting and analysis
Collaborate and establish trusted relationships with a wide range of stakeholders, from senior leadership to customer service specialists.

September 2017-February 2018

Senior Corporate Representative @ Ministry of State Owned Enterprises

To propose development plan on behalf of building cohesive and profitable SOE.
To be responsible in drafting strategic plan to strenghten SOE branding.
To formulate CSR strategy, plan and to supervise CSR operation among SOE.
To provide regular reporting on behalf of CSR operation.
To manage, execute and formulate CSR activities held by Ministry of SOE.

March 2016-September 2017

Digital Media Specialist @ Pos Indonesia

To formulate strategic plan on behalf of company publication through digital media platform
Build, execute, and manage company social media strategy through research, benchmarking, messaging, and audience identification
Develop, maintain, and own responsibility for all company social media pages and profiles.
Develop and implement marketing plan and calendar to drive traffic to all digital/social channels.
Create and publish content daily. Includes copywriting, designing, and creation of all assets for digital
Collaborate with other departments such as marketing, sales, and product development to manage company reputation, coordinate promotions, and increase reach.
Work with copywriters and designers to ensure content is informative, appealing, and on-brand.

Employment

January 2014-April 2016

@Pos Indonesia Business Development Officer

To do a strategic business analysis on behalf of service expansion, operation analysis, sales strategic, and project financing.
To run market intelligence research.
To create feasibility studies on behalf of the project of company.
To provide strategic data which are needed by other department of the company in order for the organization to function better.
To provide companies performance report.

May 2008-March 2010

@PT Jawa Pos Journalist

Write in-depth articles about several topics related to youth such as music, style, sport, book and movie discussion, toys, etc.
Participate in weekly team meetings to propose new idea.
Engage with DetEksi Jawa Pos, one of the largest and most active youth community
Held biggest youth convention named DetEksi Convention (DetCon)
Held annual basketball league for high school named DetEksi Basketball League (DBL)

I used to work as a part time journalist for a well-known newspaper based in Surabaya using initials (dee). I worked directly under Azrul Ananda (founder of DetEksi Jawa Pos). I managed to write several articles with varying topics including music section. I usually interviewed some local musicians or utilized sources from international music sites.