Exotel

Exotel is a cloud telephony platform that powers communication for enterprises, startups and small and medium enterprises in India. It provides APIs that help companies devise their own communication flow. That is the reason they call themselves the Lego of communication.

So you are a SaaS marketer who published a whitepaper on your company’s website, distributed it through the weekly newsletter, promoted it on social media, and then observed as visitors downloaded the resource in return for their email address. Congratulations – you were successful in generating leads. But are they relevant to your business? Inbound marketing is an effective method of lead generat...

Generating a lead and converting a prospect into a customer is a dream-come-true scenario for every entrepreneur. But your growth process must not end here. Your primary task after achieving this goal should be to turn that customer into your loyal client. While this is possible to accomplish in many different ways, intensive communication is one of the best indicators of a committed relationship ...

“Love thy customer” This is a company value that we take very seriously. We always have. Right from the time we were working out of a tiny home office with less than 15 people, customer happiness has been one of the most important parameters we use to evaluate our performance and more importantly our growth. We’ve always constantly engaged with our customers, understood their needs and rated ourse...

What is Computer Telephony Integration (CTI)? Computer Telephony Integration (CTI) is a term that refers to the practice of integrating your phone system with your computer systems. When you do this, you can manage all your phone calls from your computer. What this means for your customers: When they call your company’s helpline number, an IVR plays. They will be redirected to the right department...

The only way for a business to survive in the digital space is to keep its customers engaged with the brand through contextual communication. Although some businesses manage to communicate with their customers, what most businesses tend to miss out on, is establishing a conversation. So what’s the difference? In the name of consistent communication, businesses create an email drip campaign or use ...

The past couple of years have witnessed a lot of start-ups rise and shine, and then there were others who witnessed a deep decline. Many of them even shut shop. Here’s a quick account of our story — a journey that started from a dingy, windowless room. At the time, our clientele included other excited and young entrepreneurs. But when it came to monies, we were all largely sailing in the same boat...

The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship focused approach. There are many factors that determine the success or failure of an outbound campaign – most lie in the right planning and preparedness of such campaigns. Having conducted and fueled various outbound call campaigns across multiple industri...

With each passing year at Exotel, I see more and more sports enthusiasts within the company. Some love to watch, some love to play, and some others are a combination of the two. Playing a sport is a great way to build an environment of trust and helps us have fun outside of just work. And what better way to bond than over some sweat, blood and tears. To involve the entire company, this year, we de...

Over the last 6 years, I have constantly worked with the Department of Telecom to ensure that regulations are up to date with the current business trends and needs. While we have always got a sympathetic ear from the authorities, what happened on the 25th of July, 2017 was a giant leap. Open House discussion on Net Neutrality The top leadership of TRAI ( Telecom Regulatory Authority of India) fle...

The only way for a business to sustain growth in a competitive market is to offer a great experience to its customers. The closer you are to understanding their needs and resolving their concerns, the better your rapport is. That’s where timely interactions with customers come into play. But just how many people does it take for a business to remain consistently available to customers? How do yo...

We at Exotel are huge fans of hackathons. We don’t just love taking part in them, but also like hosting them to encourage people to use our APIs anywhere they find suitable. It’s like giving wings to innovation by offering our technology and giving them a platform to run wild with their imagination. But what we love the most about hackathons is the fact that there’s always a new solution that can ...

The last one year has been a rather eventful one for us. We’ve revamped our product, expanded internationally, bagged our first set of clients in SEA (yay us!) and even got a new foosball table! (Yup, we’re still huge fans of foosball) Expanding our reach within India and being accessible in more regions is one of our goals and we take it seriously. Our expansion to Kolkata in November last year w...

I have always drooled over the extra-sized HDTVs with high definition camera setups that some venture capitalists have. It turns even the most boring of meetings into something really interesting and convenient. The propensity to travel for an in-person meeting is inversely proportional to the confidence you have on your VC system. That’s why having an excellent quality video conferencing system i...

One of the primary goals for businesses today is to establish a consistent and impactful channel for communication with its customers. With changing times and the growing penetration rate of mobile, the channel has become an integral part of this communication strategy. While there are marketers that swear by chat apps for marketing, it is important to understand that the channel restricts the com...

Exotel is one of India’s leading B2B startups. We have been around since 2011 and in the last 5 years, we have helped thousands of businesses grow. We are changing the way large companies and growing startups look at voice communication with customers.

One of the biggest factors for the success of a business depends on the operational efficiency of their last mile logistics.
We, at Exotel, are directing our efforts into making last mile logistics hassle-free and more efficient.
Why should an e-commerce or 3rd party logistics company care about this?
1. you get to save money on manpower and operations
2. customers get to have the best exper...

Exotel is India’s leading cloud telephony company that works with both Enterprises & SMEs in India. We help companies manage their customer phone calls using features like IVR, call recording etc. Customers can even devise complex call-center like call flows with simple drag and drop actions. If you’re thinking of using cloud telephony for your business, this is a good place for you to start beca...

Hiring right for a startup is extremely essential. Exotel has managed to work with some excellent folks over the last 2.5 years and this ebook has all of best practices that have worked extremely well for us. Download the entire ebook from here http://exotel.in/hiring-for-startups-3-step-process/

Use your existing business phone number with Exotel. All you need to do is forward the calls from your business number to your Exophone and you’re good to go!
Click here to read the how you can do it http://exotel.in/blog/call-forwarding-to-exotel/