With the holidays right around the corner many enthusiasts are in the market for a brand new video card. Some may want the fastest card out there, regardless of its price, which means they would probably want NVIDIA's newest card, the 8800. Others are looking to upgrade their card that they've had for the past 3-4 years and is a couple generations old. They don't want to spend a lot of money but don't want to have to replace their card next year. In their case they will probably want to shoot for a card in the $150-$250 range which means that the X1950 Pro from HIS might just be the card for them.