Weiss aligns with Vanguard Health Chicago, features new name and logo

3/23/2012 4:00:06 PM

Weiss took on a new name this past month: Vanguard Weiss Memorial Hospital. The name will help people in the community recognize Vanguard Health Chicago’s hospitals as one family. The other three hospitals adding the Vanguard name are Westlake Hospital in Melrose Park, West Suburban Hospital in Oak Park and MacNeal Hospital in Berwyn.

“We are coming together as a system in the Chicago market under one name and one brand. These are our first steps to strengthen and grow,” said William Foley, Chicago market president.

Because Vanguard Health Chicago is committed to providing compassionate healthcare that heals and enriches lives, administrators decided that to help reach that goal, they would present the Vanguard brand in a single, clear and unified way. This will ensure continuity of care among the hospitals and off-site physicians’ offices.

“The more consistently we present our unified name and its message, the better,” said Weiss CEO Jeff Steinberg, MD.

In the coming months, look for new signs and banners around Weiss. There will also be a redesigned website and a breakthrough marketing campaign that introduces Vanguard Health Chicago to the Chicagoland area, slated for this summer.

“I’m proud to officially share this information with you. A name change is a major transition, and it will take all of us to usher in this new system and model of medicine,” Dr. Steinberg said. “It’s an exciting new era in Chicago healthcare. I’m glad to be a part of it with you.”