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With the addition of Bill DeCorso as partner, Block & DeCorso has become the new corporate name of the New Jersey-based advertising and public relations agency which specializes in branding, marketing, and multimedia services and is now located on the web at http://www.blockdecorso.com.

Verona, NJ (PRWEB)April 10, 2007

CEO David Block announced today that the company he founded, the award-winning Block Advertising & Marketing, is now Block & DeCorso. The corporate name change reflects the addition of Bill DeCorso as partner and agency President as well as the new Internet address http://www.blockdecorso.com.

According to David Block, "Bill DeCorso has become a partner and President of the agency. He brings with him experience in package goods accounts which is a different direction for the agency. Bill launched Bertolli olive oil and Barilla pasta in the United States. His experience and the team amassed at Block & DeCorso has successfully done business for many food and beverage accounts."

Renowned for its breadth of services offered, including corporate identity, branding, market research, and public relations, Block & DeCorso has established a reputation for advertising excellence in higher education, financial services, food, real estate, home decor and healthcare.

"What separates us from other agencies is the breadth of services we offer. We are truly a one-stop shop. Our clients come to us for everything from premium items to TV commercials. It makes it very easy for the client. They are dealing with one vendor who knows them extremely well," said Mr. Block at the announcement.

Expanding further he added, "I often talk about the professional manner in which we approach a challenge. We call it the Brand Edge. It all begins with research, followed by the strategic planning, action plan, implementation, assessment, and then ongoing evaluation. In following these steps, we can assure our clients of an excellent return on their investment."

The new URL supports the company's new identity. David Block explained, "In terms of marketing the agency we have leaned heavily on our website. I can see us doing more to drive potential clients to our site in the future. We promote integrated marketing which means we touch our target in many different ways --from advertising to PR to sales promotion-- all of our services will be promoted on our website."

The site is replete with case studies regarding strategies Block & DeCorso has implemented for a variety of client needs and requirements. Mr. Block added, "While other agencies focus mainly on building corporate identities, our agency believes in a comprehensive brand-building advertising process as a from strategic approach that utilizes integrated communications to achieve each client's specific ad campaign goals. We welcome challenges to generate leads, increase sales, and alter perceptions for our agency's clients."