Whether you’re an introvert and ‘quiet soul’ or not (disclaimer: I’m not) Pete speaks to any of us who struggle with ‘marketing’ or ‘promoting’ ourselves in a way that feels authentic and right. (And I say this as someone with a background in marketing). Social media marketing can feel especially superficial and distracting. The ‘rules’ for self-promotion appear to be to make many social connections as possible to widen your audience and possible market: Broadcast, broadcast, broadcast. It sometimes just feels like spamming.

A few of my own takeaways from Pete’s talk (although he covers far more):