Story

She was one of those quirky aunts whose life was one of adventure and we always loved hearing stories about her travels around the world. No matter where she found herself, she always insisted on wearing the finest British clothes, which were as hardy as she was.

Everyone adored Alice's outfits and asked about them. She had the rare talent of blending contrasting elements and making them look effortlessly stylish. She would often disappear for months in her never-ending search for rare and remarkable clothes.

Years later we found great aunt Alice's many clothes trunks in the attic. The fabrics and finish were still as exquisite as the day they had been made; it was only then we realized that she made all the clothes herself.

Sadly great aunt Alice is no longer with us but we're passionate about making our clothing as extraordinary as hers. All our unique designs are specially created for you and your very own adventures in wonderland.

Amanda & Nico

London, September 2015

Craft

DESIGN

We do vintage style fashion with a modern edge. Everything we design, we design from scratch. Like people, garments have their own distinct personality; this is why we give all our styles a name. We are quintessentially British in our approach to fashion and cannot hide our South-London heritage.

FABRICS

All our fabrics are handpicked and tested by experienced textile engineers to ensure the best quality. All fabrics are sourced ethically and with utmost care. We want to create pieces that last a lifetime and beyond and can be enjoyed by generations to come.

SLOW FASHION

Fast fashion made people forget how much time and effort goes into a well-designed high quality garment. At Alice's Pig we do slow fashion. We only design a maximum of 80 styles each year to guarantee the best quality possible for our customers. Every style is a statement piece and gets the attention and care it deserves.

DEVELOPMENT MULES

All our styles are test-worn before we produce them. Fashion conscious girls who live adventurous lives around the globe test-wear all our styles loud, proud and often. If they find even the tiniest flaw in the styles, we go back to the drawing board until we are absolutely convinced about construction, fit and quality.

Ethics

We have close working relationships with our business partners and would never knowingly work with people who do not show respect and decency to their employees. We don't cut corners, and we don't accept that working conditions are something to compromise on to save a few pennies.

Equally, our staff are our biggest asset. Employees at Alice's Pig are all given one "Innovation Day" per week where they can work from home on a project that helps develop their skills, career and sense of fulfillment.

We simply refuse be part of the exploitation of workers that is, unfortunately, still all too common in the fashion industry. We don't think you want to be part of it either.

Style Evolution: the fashion of Queen Elizabeth II

With the Queen’s birthday coming up in June (yes, yes we know she has already had one but she gets two!!) Alice’s Pig looks back at her majesty´s vintage style fashion from the 50’s to today. Her Royal Highness' statement pieces through the ages and what shaped them.

1. The 1950's.

During her first few years of her rein the Queen was presented with every emphasis on her being a regal beauty before figuring out her personal style. High society photographers such as Dorothy Wilding photographed her portraying her as a strong and striking young woman. Especially the dress on the left is a unique statement piece!

Early in her reign, the Queen begins to become watched by the nation for her style, she is pictured in 1956 at the races in Epsom wearing a dress coat with a strong nod to the very popular ‘new look’, nipped in at the waist with a wide flared skirt. By The 1960’s the Queen’s portrayal to her public was edging towards being the relatable Queen. She was shown as a Mother and a family woman. In keeping with the new feeling of changes and equality happening around the world at this point in history the Queens outfits began also to become more daring and of their time.

2. The 1960's.

Here she favours pastel colours and cocoon silhouettes an iconic 60’s shape. She has ditched the overtly feminine hourglass shape of the 50’s for a more relaxed chic look.

3. The 1970's.

Her life in the 70’s continued with the more relaxed image she had gained in the 60’s. A picture of normality in the royal family continued to grow as did the times. Here she is pictured in a striking canary yellow polka dot dress and matching turban and on the right a very personal and candid picture on a family holiday.

4. The 1980's.

In 1981 Prince Charles and Lady Diana Spencer married and the media’s interest in the Royal’s surged. The emphasis on the Queen shifted however to Diana who took over the Royal style icon throne. Here she is wearing a very 80’s inspired printed dress in hot pink and purple and with Princess Diana who wears a nautical blazer dress. Look at those shoulder pads!

5. The 1990's.

The 1990’s were a bad decade for Queen Elizabeth beginning in 1992 her self- proclaimed “annus horribilis”. The years began with separations followed closely by Windsor Castle going up in flames. There was much controversy surrounding her son Prince Charles and then in the late 90’s the devastating news broke of the death of Princess Diana. Despite this traumatic time the Queen had to ‘keep her chin up’ and although her strength was very much tested her colourful outfits never ceased.

5. The 2000's.

Breaking through her terrible decade and into the new Millenium. The Queen gains a granddaughter in law in the form of Kate Middleton and thus William and Kate go on to make the Queen a great grandmother. She becomes the longest reining Monach and turns 90!

So Happy Birthday Your Majesty and congratulations on being the most colourful monach.

Dana's Dallas

Elegant winter coat made of a thick wool blend. This classic bestseller from Alice's Pig and a true statement coat comes in green, blue and pink tartan. The Dallas coat features deep side pockets and its full skirt gives it a playful flow. Silky viscose lining and vintage style buttons finish off the look.

Dawn's Django

Our Alice's Pig wardrobe statement piece, the modern tartan skirt is back! Dawn's Django comes in a bright yellow and blue check. Its wrap style with a slit at the front and kilt style fastenings creates the modern update of the scottish kilt.

Willow's Wonderland

This draped and pleated statement dress is a true Alice's Pig classic. Willow's Wonderland comes in a woodland floral chiffon. This dress comes with a self tie waistband, waterfall sleeves and slip dress lining. Oh, and it has three layers plus a lining.

Debbie's Dallas

Elegant winter coat made of thick wool blend fabric. A statement coat in red and blue tartan fabric this coat features deep side pockets and a full pleated skirt which gives it a playful flow. Silky viscose contrast lining and vintage buttons add to your wardrobe for cold winter walks.

Social Media

Returns

Our vintage style fashion is of the highest quality. However, we promise to refund any items that you are not completely happy with when you return it to us in saleable condition by post within 14 days of delivery.

We promise to refund faulty items, or items that become faulty soon after delivery, if they are returned to us by post within 28 days of delivery. We will also refund the delivery costs of returning faulty items.

All return should be sent by recorded delivery. Refunds will be credited to your original method of payment.