This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations

Fans of the Tex-Mex-inspired restaurant can fête their special event with its Party by Taco Bell service, responding to customers' tendency to celebrate occasions from prom to birthdays with visits to the chain

To highlight the 12 hours it takes to marinate its chicken, the fast food brand is inviting contest participants to drive the 12-hour journey from Stockton, Texas to New Orleans, Louisiana to receive 12 months of chicken

TGI Fridays is integrating review technology into the checkout process, enabling customers to give feedback seamlessly as well as allowing the restaurant to address concerns on-site to preempt negative online reviews

Assisted by fintech company Flux, restaurant Itsu is making it easier for merchants to analyze data and continue their crusade to kill the paper receipt, while also streamlining transactions for customers