How to Make Money Online from Google Adsense

Contrary to popular belief, it is very much possible to make money online from Google Adsense. In fact, Adsense is one of the easiest, and most lucrative method of generating a consistent income online.

The subject of making money online is so exploited that any new article, or advice, is taken with a pinch of salt. Bring the topic of how to make money online in a discussion and the audience would start showing the symptoms of PTSD. I know. Most of us have burnt our hands, and dented our wallets, due to the snake-oil sellers offering us quick-rich online earning programs which turned out to be Ponzi schemes.

However, in reality, people around us are making decent earnings from the internet – selling products, services – even monetizing their websites with products like Google Adsense. Some of them are so successful that they have left their regular jobs for online businesses.

What is Adsense and how does it work?

Adsense is a Cost-Per-Click (CPC) based advertising network by Google. Publishers are paid when visitors click on the ads and are directed to advertisers’ websites. Adsense also serves Cost-Per-Impression (CPM) based ads that pay on the basis of a thousand ad impressions. The M in CPM stands for thousand.

Adsense pays on NET 30 basis. This means that earnings accrued at end of current month will be paid by end of the next month, usually in the last week of the month.

Getting into Adsense program is pretty straightforward. You can either apply for a hosted account through Google products like Youtube or Blogspot or a non-hosted account by submitting your website for review. Once approved, you can place the ads on your site and start earning.

Adsense offers various types of ad types, including the display ads, link ads, contextual (in-article) ads, in-feed ads for the RSS feed, matched content ads, video, and in-app ads. More information about Adsense ad formats, types, and placements is available at their website [link here]

How to calculate Adsense earnings:

To forecast Adsense earnings of CPC ads, the cost per click (CPC) of the ad unit, the click-through rate (CTR) and the page impressions are used.

The formula for Adsense earnings calculation is:

Earnings = CPC x CTR x Page Impressions

For the sake of argument, let’s assume your average CPC is $0.50, the CTR is 2% (2 ad clicks per 100 page impressions), and there are 5,000 page impressions.

The earnings would be:

Earnings = $0.50 x 0.02 x 5000

= $50

So, you may earn $50 from 5,000 page impressions. Not bad, eh?

How to make money from Adsense?

In order to earn maximum revenue from Adsense, you have to attract high CPC ads and make sure your CTR is as optimum as possible. Essentially, you need to have an optimum mix of the following ingredients:

Content: Target high CPC keywords, related to your niche, and write your content around them

Audience: Your website should target countries that invest heavily in Adwords (the main source of advertisement on Adsense). The list of countries includes USA, Canada, Australia, and European nations etc.

Traffic: You need substantial traffic to generate revenue. Although this is not a prime factor because sometimes few clicks are enough to generate significant revenue. It really depends on the content and audience. Optimize the website for your keywords (primary and secondary) to get organic traffic. Build websites that load fast, are viewer friendly (think Google AMP) and render perfectly for desktop and mobile devices.

Ad placement: Last, but not the least, the ads have to placed in positions that generate the highest click-through rate. If this is not working then having good content, audience and traffic will all be wasted.

Want to make consistent money online? Build sites for visitors – not for search engines or advertisers. If you provide quality content, solve some real issue, and genuinely help your visitors – your website will be loved equally by the visitors, advertisers and search engines and you can monetize it without any hassle.

How much money can be made from Adsense?

One question that I usually receive when talking about making money online is that if it is possible to make $1,000 online per week from Adsense?

My response is that $1,000 (or any number, for that matter) per week is very much achievable. It all depends on your mindset and efforts.

It is definitely possible to earn more than $1,000 per week from Google Adsense. In fact, I have worked with clients comfortably generating multiples of that amount per week – from Adsense alone.

While setting a goal like $1,000 / week is nice because this gives you a purpose, you shouldn’t limit yourself to x number and you have to start from somewhere.

If you start with $5/day, you have $35/week which can be escalated to whatever number you come up – with due effort and time.

As I tell all aspiring individuals planning to make money online, take an inventory of your skills, draft a plan of action and go for it.

The real recipe for making consistent money online is to be Consistent!

People, who have clear goals, who do not lose their focus, who do not fall into analysis paralysis, and who keep themselves secure from shiny object syndrome – are the ones making money, day in and day out.

Beware that it is a rocky path ahead and to succeed you have to think on your feet.