Tag Archive 'Dell'

With the rise of social media, blogging, image-sharing and the 24/7 access to the online sphere, consumers are filling the internet with information about brands and product experiences. The opinions of users have now become so important for customers that according to Nielsen, 92% of consumers around the world say they trust earned media, such […]

Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the conversational aspect of social media by setting up “Listening Command Centers” to […]

About Author

A passionate marketer, I write and speak on topics of leadership, business culture, and marketing innovation. After spending over 10 years as an integrated marketer and social media leader at Intel and Accenture, I was a co-founder and CMO of BRANDERATI (acquired by Sprinklr in 2014). I am an author of the Wall Street Journal bestseller "Think Like Zuck" and "The Power of Visual Storytelling." I am an avid evangelist of holistic consumer experience management. Chocolate, fashion, and a good book are my vices.