Category Archives: News

This was a surprise! Thank you to The American Writers & Artists Inc for featuring me as the “fitness copywriter” example in this article about working within a specific niche. You can read the article – about how to choose and dominate a specific copywriting niche – here.

One of Nicola’s own blog posts has been selected for the Personal Trainer Development Centre‘s “Best Fitness Articles Of The Week” slot (April 8th 2018). Nicola has been featured in this slot on previous occasions, but for content she has written for copywriting clients. This time it is her own blog which made the cut. […]

Join these fitpros, gym owners and online coaches who get my #Mondaymediaroundup emails If you struggle for content ideas – or just always welcome more! – this is a no-brainer. ✅ weekly email of ready-made “hooks” for your content ✅curated by me (all you need to do is click the link) ✅ free advice on HOW to […]

It’s time for the third and final type of story in my series…. The Quest “The Quest”-type stories come after “Rags to Riches” stories in Christopher Booker’s famous list. The protagonist (and usually some companions) bravely strike out to unknown lands – either to find or win back some very important object, or to finally […]

I’ve been talking about storytelling recently – and the most effective “categories” of story for fitness businesses like yours. (Check out the post back there with the shadowy claw-hand – that was the first “category” (Overcoming The Monster). Let’s look at another type of story (as identified in Christopher Booker’s 2004 book “Why We Tell […]

You already know that your content needs to engage people on an emotional level – and that doesn’t mean steering clear of negative emotions. Yes, joy, wonder, and curiosity are valuable. But so are fear, frustration, and disappointment. It’s widely accepted (thanks to Christopher Booker’s 2004 book “Why We Tell Stories“) that every story ever […]

Where Does Storytelling Fit Into Your Marketing Activity? Have you ever told your audience why you came up with the idea for your business? Why you do what you do? If not – why not? Stories matter. People DO want to hear the story behind your brand, your business, your flagship product, and your newest […]

Nicola Joyce was the copywriter chosen to author Technogym’s 2018 white paper – “Intensity Matters: The Rise of High Intensity Interval Training and the Boutique Sector”. The white paper, special report, and bonus industry interview were launched at ukactive’s Sweat conference on 8th March in London. Technogym were the headline sponsors and lead partners of this […]

Nicola Joyce is on the Shredded By Science podcast – SBS Radio. Lawrence Judd invited her on as part of their “Vegan January” focus, to talk about the Vegan Month she did last year. Have a listen – it’s on iTunes or Spotify. You can find all of Nicola’s Vegan Month posts here. Find Nicola […]

If you run a fitness business, you already know the importance of “social proof”. You probably also know how time consuming it can be to pin down your clients, interview them, and turn their words into a well-written case study with serious marketing power. Nicola writes amazing customer stories for fitpros’ websites, blogs, or social […]