"What are their needs? What occasions are they thinking about? And then starting from there and talking about what possible options would work in terms of if you're having a barbecue — are you thinking a Malbec or if you want a Sauvignon or Shiraz and presenting some options."

Still room to grow

Morin said despite the increased interest in wine, the numbers show P.E.I.'s wine culture still has room to grow.

On average Islanders drink about 11.8 litres of wine a year per person. In Quebec, the average is 23.3 litres per person a year.

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