This has inspired lawmakers across the country to regulate e-cigarette use at the state level, as they wait for the FDA to make a decision regarding where smokers can use the odorless nicotine vaporizers, and whether or not their advertising will be limited.

The FDA has withheld an investigation into the matter, claiming not enough is known about the health risks of the products. In the meantime, advertisers are turning to long-banned tobacco marketing tactics to push tobacco-free e-cigarettes.