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Just how much SEO knowledge do you need?

When it comes to eCommerce, there are two main dilemmas every business faces:

• How much will it cost to establish a credible online presence?
• How much will you need to know to do this?

Winning the SEO battle in a crowded marketplace is essential – but not cheap. Read our dos and don’ts about how to get started.

Before we kick off, it’s worth saying that you’ll likely need outside business expertise at some point. Beware of the false economy; it’s worth doing well, and on an ongoing basis, rather than twice.

However, we know that this essential expertise and capability can be well beyond the pockets of businesses with small budgets and resources. These are our pointers to make sure you’re on the right track until you can expand (or hire) your digital team.

Firstly, the DON’Ts

• Aimlessly listing your website via online directories that no one reads or is unlikely to bring any human traffic to your site.

• Posting guest articles that no-one will ever read, and will do no good for SEO.

• Designing your website navigation in a way that neither customers nor Google will recognise or appreciate.