The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
The post Teikametrics adds hourly bidding optimization for Amazon advertising appeared first on Marketing Land.

The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.
The post Google took down 2.3 billion bad ads, 1 million ad accounts in 2018 appeared first on Marketing Land.

The company announced five new features aimed at customer acquisition, retention and app monetization efforts.
The post For app developers, Google unveils pre-registration ads, Engagement App campaigns, more appeared first on Marketing Land.

Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections.
The post WordPress plugin to win back cart abandoners leaves sites open to attack appeared first on Marketing Land.

The decision comes amid industry calls for greater transparency and simplicity in programmatic.
The post Google Ad Manager adopting first price auctions for programmatic display, video appeared first on Marketing Land.

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
The post Amazon extends Sponsored Products to AmazonFresh for CPG brands appeared first on Marketing Land.