Technology innovation plays a critical role in expediting transition to a sustainable mode of development and it becomes an important instrument to increase the flow of new ideas and next-generation products. Central to innovation management is the ability to produce worthy ideas for improvement. Creating and accessing idea generation in industrial innovation settings contribute to an essential step towards design and technology development. The acceleration of design and technology development is a key effort to gain product or project competitiveness advantages: producing improved products that draw on the latest technologies and service models. Designs and technologies evolve through different phases and need different approaches to speed them along – from creating ideas, producing new prototypes to product commercialization.