Scot Schmidt

Excited to hit the slopes this ski and snowboard season? Look no further: From jackets and hats to gloves and boots, our new Snow Shop has everything you need—including mind-blowing winter inspiration via the world’s preeminent outdoor brands. Check out Scot Schmidt—godfather of extreme skiing, and the sport’s first-ever endorsed athlete after The North Face got a hold of him in 1983—in the video above, as well as the vintage ski pics below.