Digital Marketing Blog

House, M.D. was a U.S. television show from 2004 through 2012. The show's main character, Dr. Gregory House, was (according to Wikipedia) "a pain medication-dependent, unconventional, misanthropic medical genius who leads a team of diagnosticians at the fictional...

For those digital marketing professionals who've been stranded on a desert island for the past couple of years, you may be surprised to learn that Google is launching a long-awaited algorithm update on the 21st of April. This update will be rolled out over the course...

With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years,...

SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new...

The Heartbleed Bug is not specifically a digital marketing topic. However, I'm covering it for two reasons. First, any digital marketer is going to spend an awful lot of time online. This means that they will be particularly vulnerable to this bug. Second, I'm getting...

[Spoiler Alert] Links. In a blog post from this past Monday, Copyblogger explained Why We’re Removing Comments on Copyblogger. It's a smart move by some demonstrably smart marketers. They gave several perfectly good reasons why it would be a good idea for them. First,...

There are three basic metrics that determine how much revenue your e-commerce website will generate. It's important to look at each one and maximize their performance. The good news is that they're not additive, they're multiplicative. That means that making...

We held our inaugural webinar this past Tuesday, Blogging for Business. It was a huge success and the first in an ongoing series of marketing & sales webinars we'll be conducting. Our next topic will be SMB Guide to Prospecting With LinkedIn. Be on the lookout for...

Yup. Here's yet another post about how important mobile is in your marketing efforts. I know you've probably heard it before, so why am I writing this blog post? It's not just link bait. I've seen three different reports in the past 48 hours that all point in the same...

We're launching a free webinar series to help marketers and business owners improve their Internet marketing skills. We'll be running them every two weeks and the first in our series will be Blogging for Business on March 4, 2014 at 1pm ET. [button...