Shareable content will engage and excite your audience

Expert advice and insight on the latest industry trends

Instagram rolls out live video to US users and Twitter allows users to broadcast live video from its iOS and Android apps

Welcome to Tech Treats, our weekly feature where we provide our clients with the latest news on all things digital marketing. From current trends and innovations, to fresh tips on getting the most out of your marketing spend, we’ll ensure you’re always kept in the loop!

Instagram rolls out live video to US users and Twitter allows users to broadcast live video from its iOS and Android apps

Back in October, we reported that Instagram could be getting ready to add live video streaming to its features portfolio. This was after a Russian publication shared a screenshot of the app with a ‘live’ tag over an Instagram Story.

A few weeks ago, Instagram officially announced that live video was being introduced to the app, with the feature being rolled out to all US users from 12th December, 2016. Though it hasn’t been confirmed yet, we expect it will also be introduced to the UK shortly.

As The Next Web recaps, recording live video on the platform will be very easy. All you’ll need to do is swipe into the Stories camera mode and select the ‘Live’ button. Although it will disappear after you’ve finished recording, you’ll be able to view the Top Live Videos on the platform.

On 14th December, Twitter also announced that they would be enabling users to broadcast live video straight from their app. Powered by Periscope, anyone using either platform will be able to watch live videos, as well as comment and send hearts.

As the official Twitter blog explains, you ‘go live’ by composing your Tweet and then tapping on ‘Live’. This will take you to a pre-broadcast screen where you can frame your shot and start broadcasting.

According to Twitter, the update will be rolled out for the iOS and Android app over the coming days- make sure you keep your eyes peeled!

Liked this article? get up to date with the rest of this week's Tech Treats below: