That’s right! Heirloom Tomatoes are available year round along with other Frieda’s 5 Flavor Essentials: Fingerling Potato, Shallot, Ginger, and Jicama.

Why eat the same old things when you can try something new? Try This, Not That® is a campaign to encourage you to challenge your palates and explore a whole new world of fresh produce. It’s the dish you used to know…with a twist!