Ideas and strategies to grow business

October 2010

October 19, 2010

I will be hosting a FREE webinar sponsored by the Interactive Advertising Bureau on October 19 at 5 PM EST.

This webinar is not for publishers but for website managers who are considering launching a digital magazine. As a publisher I would see this as a custom publishing opportunity. I hope you can join us.

Webianr topic:

Should my website publish a digital magazine or digital magazine app?

Up until recently digital magazines were mostly used by print publishers looking to extend their content onto the web. But the release of the iPad changed that. Magazine style content delivered either as a digital magazine or though a magazine style app can be used to engage your website users differently and extend the reach and value of your content. During this session we will explore the reasons why this kind of engagement is different and why a growing number of website publishers are creating digital magazine content for their readers.

The IAB and its partners produce educational webinars aimed specifically at the needs of small, growing publishers. These webinars are produced from input received by the Long Tail Alliance are part of IAB's ongoing efforts to support the long tail community.