An advocate of free markets and their underlying institutions, Morris has been critical of government-mandated recycling schemes, which, he argues, are often wasteful:

"Mandatory recycling is usually a mistake. For one thing, we don’t need to recycle everything. We aren’t running out of room for our trash. (One expert, Clark Wiseman, calculated that all the trash produced by the United States for the next 1,000 years could fit in a landfill 44 miles square and 300 feet deep.) We aren’t running out of natural resources, either. Nearly all raw materials today are cheaper than they were in the past--a sign that they remain plentiful."[1]

He appeared on the BBC2 program Organic Food: The Modern Myth, and is joint editor, with Roger Bate, of "Fearing Food: Risk, Health and Environment".

Prior to founding IPN, he also worked as a consultant to a variety of organisation, both commercial and non-profit, including WWF and Save the Rhino International.