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2013 VR Conference

How SEO Has Changed

The days of keyword stuffing and link schemes is over. Google’s latest few updates have all but eliminated “black hat” SEO tactics. A list of updates can be found at http://moz.com/google-algorithm-change

The focus now is creating quality content, becoming an expert in your industry, and obtaining links naturally.

Search engines are using social media more and more to determine who are the experts and what brands are relevant to any given search.