In a few words, the whole blog idea
started more or less from a joke in November 2013. Being passionate
about fashion I followed a lot of fashion blogs but always reached the
same conclusion : if you’re a regular person, it’s more than obvious
that you can’t afford those clothes , shoes or bags. So what’s the use
of a fashion blog that only parades stuff that’s out of your reach
financially or physically? This is how I came up with the idea of a blog
based on a cheap-chic approach. I wanted a fashion blog in which an
outfit would not sum up to cost all the money you have for a month if
you’re a student. Or if you see a pair of jeans you like and wish to buy
, you don’t end up starving the next week. The kind of blog that shows
fashion that is in everyone’s grasp. A blog that doesn’t make you shop
for tons of new stuff that goes with the other tons of stuff you bought
recently. A blog that is friends with your closet and helps you find the
perfect outfit for any occasion, starting mostly from the clothes you
already own.