Hasselblad has announced the brand new H6D medium format camera, available with a 100 megapixel digital back, or alternatively with a 50 megapixel digital back. The Hasselblad H6D has been redesigned from the ground up, and brings some of the latest features to medium format cameras, including USB3, Wi-Fi, a high resolution 3inch touch-screen, as well as improvements in the range of shooting options available.

The H6D-100c features a 100 megapixel CMOS sensor capable of recording up to 15 stops of dynamic range, while the H6D-50c features a 50 megapixel CMOS sensor capable of recording up to 14 stops of dynamic range.

The H6D-100c records 4K video, and is priced at 28900 Euros, whilst the H6D-50c can record FullHD video, is priced at 22900 Euros and will be available from the end of April. Hasselblad will be introducing a trade-in program for owners of the Hasselblad H5D.

Commenting on the launch Perry Oosting, Hasselblad CEO noted: “The launch of the H6D range is the beginning of a year of celebration for Hasselblad. It’s fitting that we have returned to our pinnacle medium format camera to showcase the innovation and passion that have been present in every one of our first 75 years. Our obsessive approach to optical quality and precision hand building in Sweden is at the heart of this camera. We have retained the best and introduced the most relevant - delivering a medium format camera which we believe the Hasselblad user will fall in love with all over again.”

Hasselblad began its journey when founder, Victor Hasselblad, refused to simply copy an aerial surveillance camera at the request of the Swedish government who asked him if he had the skills to produce a camera identical to one that had been captured. He famously said: ‘No, but I can make a better one’. The camera maker has once again, followed Victor’s philosophy and applied it to the award winning H medium format camera - launching the all new H6D.

Rather than an improvement on the existing medium format H Cameras, the H6D range has been completely rebuilt with new technical components and an all new electronic platform. The pioneering range retains the modularity appreciated by medium format enthusiasts along with iconic design elements and Swedish handmade quality for which Hasselblad is renowned.