Insight

Is Google-ITA really a great fit?

Is ITA Software’s airline-hosting business a deal-breaker or a deal-maker with Google?

Is ITA Software’s airline-hosting business a deal-breaker or a deal-maker with Google?

While myriad press reports say Google and ITA Software are close to a merger deal, with Google poised to shell out about $1 billion for ITA Software, numerous pundits have characterized the acquisition as a perfect cultural and business fit.

And, in a lot of ways, indeed it is.

After all, there are a bunch of computer-engineer braniacs and otherwise very-talented people at West Coast (Google) and East Coast (ITA Software).