Professor's Media Study Featured in Institutional Investor

Umit G. Gurun

When media executives sit on corporate boards of directors, those companies are likely to receive not only significantly more broadcast and press attention, but more favorable mentions and less negative publicity overall. Assistant Accounting Professor Umit G. Gurun studied the presence of media experts on organizational boards and the public influence those experts wield in “Price of Publicity,” research published in March on the Social Science Research Network.