This interactive campaign was inspired by one of Magritte’s most famous paintings, “Golconda”. The men in the painting were replaced with contemporary men showering a girl looking for her perfect match (who was placed into the scene). This print ad is showing the variety of options in the modern day dating world and introducing a fun and new way to represent match.com by using classical paintings. .................................................................................................................................................................................

The “Love Booth” will be displayed in public venues such as bars and restaurants where singles who are already members of match.com will get the chance to find their perfect match and get in touch with them via video message or e-mail.