Hospitality Photographer – Patrons Will Book Faster with Stunning Imagery

Hospitality Photographer - Patrons Will Book Faster with Stunning Imagery

Northwest architectural photographer Jerry Suhrstedt discusses how important a dedicated architectural / hospitality photographer is when it comes to making an impact on prospective customers.

Are you experiencing hotel booking woes? If your hotel isn’t generating enough interest from prospective customers or if you want to up your game and make sure that your property is always booked, you should check out the many benefits of high impact, upper quality, imagery from a hospitality photographer typically performed by an architectural photography provider.

A vital tool in hotel marketing, a professional, top-notch hospitality photographer can help you:

What Does an Architectural or Hospitality Photographer Do?

Anyone can take pictures of a building, right? Wrong. This misconception can cost you in the long run. A professional hospitality photographer creates stunning, high impact photographs of commercial and residential buildings that draw the eye and generate interest. Their art form focuses mainly on commercial architecture of which includes the entire hospitality industry such as hotels and restaurants.

By utilizing ambient light, unique angles, specialized lenses, photo editing software and more, architectural photographers create photographs that tell the unique story of your property, whether it be a hotel, restaurant, business or residence. Architectural photography is not just a form of advertising; it is an art form in and of itself.

Why Should I Hire a Professional?

Like any art form, hotel photography requires a great eye and lots of practice. Hiring a professional architectural or hospitality photographer means you’ll have someone experienced in seeing the unique features, potential and the story that your property needs to tell in order to generate interest.

A professional architectural photographer is not only a talented photographer with the right kind of equipment, but also knows the hotel marketing lingo. He or she will know how to take photographs that will speak to exactly what your potential customers are looking for in a hotel.

A great architectural photographer will be able to compose dramatic shots of the exterior and interior of your property. As an artist, the photographer will communicate a fresh perspective and bring life to your building. Good hotel photography will showcase unique architectural elements of your hotel, while giving viewers a sense of space and inviting them to come and stay.

Real estate agents and companies across the United States have recognized the incredible benefits of professional photography as part of a comprehensive internet marketing strategy. A survey undertaken by Redfin in 2013 found that real estate listings featuring professional, high impact photographs of the property consistently sold faster and at higher price points than real estate listings without professional photography.

Simply put, great photography made potential buyers more likely to be interested in the property and created a sense of value for potential buyers.

How Does This Get Me More Hotel Bookings?

The internet is an essential hotel marketing tool. Why? Your future customers are on the Internet right now, searching for the perfect hotel to stay at. They know what they want and they want to see that you have exactly what they have in mind. If your website is bland customers will pass you by and go to your competitors.

Remember, your website is most likely going to be the first form of contact that your customers have with your hotel. You want to make a great impression. Walls of text and boring photographs will not help you do that.

Recent studies indicate that people read web pages differently than they do other forms of media. The human eye is automatically drawn to pictures and color. A website or app full of aesthetically pleasing photographs will convey more to your customers than anything else. Featuring stunning photographs of your hotel helps your future customers to envision themselves in the hotel.

Incorporating breathtaking photographs and virtual tours of the property entices your future clients to stay at your hotel. As the old saying goes, a picture is worth a thousand words.

Think of your hotel’s website as a portfolio that showcases the best your property has to offer. You want to impress potential guests with jaw-dropping photographs that make them say, “Wow, I need to stay at this hotel!” Your photographs should bring out aspects of your building that make your hotel stand out from competitors, convincing prospective clients that they won’t receive the same kind of style, luxury and relaxation at other hotels.

Professional Architectural & Hospitality Photography Is the Key to Generating Hotel Bookings

Just like in real estate, its clear that professional photographs generate interest and make it more likely that a prospective client will pull the trigger and book a stay at your hotel. Internet savvy clients appreciate the opportunity to get a realistic sneak-peek of your property so that they may be drawn in and be able to see themselves staying at your location.

By taking the same approach real estate brokers have in taking advantage of the visual nature of the internet, your hotel will increase interest and generate more bookings through the use of a professional architectural and hospitality photographer.

If you’re interested in creating visual value in your product, and generating differentiation between you and your competitors, a hospitality photographer is your next step.