This is a rather brutal perspective from Jordan Thaeler, a restaurant/retail industry thought leader. Yes, it'll be insulting to some. Eye-opening to others. And hopefully, thought provoking to all. Here goes... When most people stick their hand...

Unlike Google and Facebook that simply take your privacy in exchange for services, many OLO providers take your money, steal your customers, and bury you under your competitors... if you don't pay up even more.

Coupons. Yuk. You’ve probably had fantasies of lynching the guy who invented them… but, as much as we hate these little boogers – we need to use them. Why? They drive traffic. But, if we’re not careful they’ll also murder our bottom line.