Posts tagged selling with buy owner

Are you planning to sell your property and wondering how to do it? Have you heard about selling by owner and wanted to learn more? Would you like to cut commission costs to make a better profit on the sale?

Buy Owner is here to help.

As the leading for-sale-by-owner company in today’s market, Buy Owner not only offers 25 years of experience but also an unparalleled marketing scheme to help you sell.

It is the best way to sell your home on your own, and here’s why:

MONEY: By cutting out high commissions, home sellers with Buy Owner save thousands of dollars. If your home costs $250,000, for example, selling on your own means saving $15,000. With Buy Owner, your property is listed on the Buy Owner website until it sells!

PROFESSIONAL MARKETING: With Buy Owner, a skilled marketing consultant helps you design a customized advertising package, utilizing the company’s professional skills in photography, copywriting, virtual tours, mapping and more!

ROUND-THE-CLOCK HELP: Anytime you want to change your photos or add some more information to your text, just call 1-800-771-7777 and you will instantly be connected to the proper people who can help you. You have the final say on every aspect of your advertising package, and you can change your photos and text at any time. Buy Owner knows that many people work Monday through Friday. That is why we are also open every Saturday and Sunday… for your convenience!

TRUST: There’s no better assurance of quality service than satisfied customers. Buy Owner is a company you can trust. Check out testimonials of previous clients to see for yourself!

Congratulations on taking the first step towards selling your home on your own: Using Buy Owner!

As the nation’s leading FSBO company, Buy Owner offers the strength and stability of an established company, as well as the hallmark of being the most popular FSBO destination online, delivering over 10 million page views per month.

Now that your ad is live, your home benefits from exposure to potential buyers through Buy Owner’s ultra-aggressive advertising campaign that includes:

An aggressively advertised toll-free number (800-771-7777)

Our constantly visited website, BuyOwner.com

Buy Owner Magazine

These resources do the hard work of getting your property exposed and marketed, so that you can get it sold!

While you’re selling with Buy Owner, you can improve your chances of selling by putting a little legwork into your sale. Check out these helpful tips from previous Buy Owner Blog articles!

“Schedule an open house on a weekend afternoon when not a lot of community events are happening. Hint: don’t plan the open house on the day of a big football game or the weekend of a holiday.” 25 Extra Tricks for Drawing Buyers

“By cleaning, decluttering and repairing your home, you set it ahead of the pack, and you make it easier for buyers to imagine themselves inside.” (from “Beating the Market: How to Sell Now!“)

“If there’s one keyword to keep in mind when you’re planning a home showing, it’s this: detail…When you prepare for a home showing, you’re preparing your home in a very similar way. Just like your vehicle needs to smell good, look good, be in absolute mint condition, so should your home be when potential buyers come to call.” (from “The Key to Showing Well: Detailing”)

“When done right, curb appeal has the power to pull potential buyers in, implying that the interior of your home will be just as impressive as the façade.” (from “8 Ways to Improve Curb Appeal“)

If you have seen our commercials, the catchy phrase tends to stick with you. But truth is, even if you haven’t seen our commercials, you may know the slogan through word of mouth from others. That’s how memorable it is.

And by incorporating a memorable phrase into our advertisements, we create a way to imprint BuyOwner.com in millions of viewers’ minds. By driving more people to our website, we drive more people to you and your home’s advertisement!

The more people who read your advertisement, the more interest you could obtain from potential buyers. Advertising and marketing go full circle at Buy Owner, resulting in better business for you. Our goal is for you to sell your home with us, and afterward, be saying “Thanks, Buy Owner!”

Whether you’re looking to buy your next home or just concerned for the people who want to buy yours, finding a mortgage can become a big headache. No one likes having to shop around, with all the effort it requires, but the truth is that getting the best possible mortgage rate is actually worth it. A good rate can mean thousands of dollars of savings over the life of your loan.

As a company dedicated to providing homeowners with the most cost-effective methods of selling, purchasing and financing properties, Buy Owner can assist you in finding the lowest mortgage rate available. Our company has teamed up with GuaranteedRate.com to get you and your potential buyers the information you need.

So if you or the buyer:

Aren’t sure how much you will qualify for

Want to know you’re getting the best rate

Would appreciate help along the way

Want a mortgage company you can trust,

Then it makes sense for you to choose Buy Owner’s chosen mortgage team: Guaranteed Rate, a company dedicated to giving you the best rate available. Click here to learn more!

The Buy Owner Blog is your one-stop resource for regularly updated selling tips, buying tips, regional information, market information and decorating/staging ideas. At Buy Owner, we believe selling or buying your home is one of the most important decisions of your life. That’s why we are dedicated to providing you with helpful advice and resources about selling and buying property. At the blog, our priority is getting information in your hands.

Beyond photos, what is the single most important tool in helping potential buyers see the value of your home? virtual tours.

Why Virtual Tours Are So Important
Virtual tours are the next best thing to coming to a home in person. For buyers who are busy, far away or trying to reduce a list of possible properties to go visit, virtual tours are the perfect tool. They simulate the experience of visiting so buyers can get a feel for the size, layout and organization of your home.

How Buy Owner Does Virtual Tours
As with its photography, Buy Owner has professionals create virtual tours of your property. Using state-of-the-art equipment and extensive training and skills, these photographers create beautiful 360-degree online tours that buyers can interact with online.

To get a feel for how these tours work, scroll through properties listed on BuyOwner.com!

You know what can enhance your home’s professional photographs? Captions.

If you select an elite Buy Owner ad, your captions may be created for you by the in-house writing staff. If you are writing your own captions, though, you will want to focus on targeting buyer interest by providing key information.

Check out this former Buy Owner Blog post that explains the cyclical nature of photo viewing online. Buyers who like what they see will want more info – what are they looking at? are those floors real wood or laminate? do those appliances stay?

So whether you answer potential questions in the ad itself or in the captions, you need to answer them. The benefit of captions is that the information is immediately accessible to the viewer.

Control over captions is just one more example of Buy Owner’s putting power back in your hands. It’s your ad, so you make the decisions. Use those captions to showcase your home’s features!

The most unique feature of online marketing is that it is an interactive medium. Rather than looking at a print ad like they would have a few years ago, buyers can now scroll through photos of properties online and take a virtual tour of homes they like.

Buy Owner knows how important photos are to creating that strong first impression, the kind that will invite a buyer to come visit and learn more. That’s why it has professional photographers shoot stunning photos of your home’s exterior, interior and community.

Valuable for Out-of-Town Buyers
While some prospective buyers will be in the area, some won’t. Some may live several states or even countries away and will be looking for a home in your town solely through Internet research. What is more important than the best possible photos for these buyers? How else will they know what your home offers?

Valuable for Local Buyers
But quality photos aren’t only valuable for out-of-towners. Buyers can afford to be picky today, and they aren’t willing to spend weeks filled with house after house after house of touring. How will they choose which homes to make time to visit? What they see online: the descriptions, the information and, of course, the photos.

What You Can Do to Make the Most of Photos:
Buy Owner’s professional photographers will do all they can to showcase your home’s strengths, but you can make your home seem more spacious and inviting by doing a few things:

Clean everything from top to bottom!

Organize all storage areas!

Put out-of-season items away in a storage facility!

Decorate with neutral colors!

Plant flowers outside in season; shovel in winter; hang a pretty wreath on the front door.

If you’re new to Buy Owner marketing, you might be surprised to find full-paragraph home descriptions at the Buy Owner site. This is quite unlike the quick, abbreviated, hard-to-understand real estate code of most real estate ads (such as wic, mbs/off, dwy, br, etc.).

At Buy Owner, customers choose the length of their property’s description when they create their custom ad package with a Buy Owner marketing professional. The longer the text, the more information that can be provided. Customers always have the final say on their description, and they can update it when they need to.

In many regional markets, Buy Owner’s in-house writing department crafts the copy. After carefully examining photographs taken by marketing reps, the writers create text about the exterior portion of the home and take potential buyers through each of the rooms as they are laid out inside the house. Each Buy Owner writer takes a lot into consideration when writing an advertisement for a residential real estate property.

Think about how important good descriptions are in a home advertisement: Quality text allows you to give more detail about your home, to set it apart from other for-sale properties and to enhance what the photos reveal!

When we say you get to customize your Buy Owner ad package, we mean you get to customize it. You choose it all: how much text you want, how many photos and virtual tours, whether or not to list nearby schools and what types of schools to show on your map. You can even choose to put your home at the beginning of search results on BuyOwner.com!

When you go over these choices, your qualified marketing consultant will discuss all available options with you and, considering cost and value, help you decide what is the best package for you.

vs. FSBO without Buy Owner
Compare this scenario with one in which you do everything on your own: doesn’t knowing you still have control without all the pressure feel like a huge relief? With Buy Owner, you save money, do things your way & still have help.

vs. Using an Agent
And compare this scenario with one in which you hire an agent or broker on your behalf: Not only do you lose 6% of the selling price to commissions, but you will lose a lot of the control. Buyers will call the Realtor, not you. Showings will be done by the Realtor, not you.

Why wouldn’t you want to be in control of your home sale? After all, who knows your home better than you do?

About the BuyOwner.com Blog

Founded in 1984, BuyOwner.com® is the leading provider of real estate marketing services. We pioneered the "For Sale by Owner" (FSBO) market, which today represents over 20 percent of all residential real estate transactions.