Video ad platform Vidgyor raises Rs 3 crore from AngelPrime

The company helps broadcasters earn money from the live TV streaming on the Internet by replacing standard TV advertisements with personalized video ads.Krithika Krishnamurthy | ET Bureau | June 20, 2015, 18:20 IST

Banks to pay interim dividend to help government raise fundsVidgyor , a video advertisement platform for the Internet has raised $500,000 (Rs 3.17 crore) from seedfund AngelPrime to increase marketing efforts and develop their technology.

The company helps broadcasters earn money from the live TV streaming on the Internet by replacing standard TV advertisements with personalized video ads.

"We have already signed up with leading broadcasters and aim to achieve a positive growth in the near future," said Mahaboob Khan, co-founder, Vidgyor.

Currently, Internet features the same ads, which run on broadcast TV. The websites do not make money as the advertiser does not pay them for the ads shown online during the video. On the other hand, advertisers are unable to reach out to the online audience who prefer watching TV over Internet through a mobile device.

“Personalized advertising for live TV over Internet has largely been an untapped market in the country. We are excited to partner with them and support them in their growth," said Bala Parthasarathy, managing partner, AngelPrime.

“Vidgyor’s innovative solution has enabled IndiaTV to generate revenue from our Live TV streams. We are exploring synergies to use the solution with our global content distributors," said Anushrav Gulati, vice president of IndiaTV's digital arm.