Thursday

Google Gives Better Rank For Secured Websites

Posted By: Arin Dey - August 14, 2014

Webmasters and bloggers do hardly care about making the website secured by HTTPS. But it is the time when all should look into this. Google has officially announced that sites secured with HTTPS and SSL will now get better positions in search rankings. We had speculations about HTTPS being one of the factors in ranking better. But as Google confirmed that it is a good time to switch and grow your sites visibility over net.

Google said, "Over the past few months we've been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal."

It is true that secured factors give websites a little heads up. As per Google, the heads up have an impact about 1% of global search queries that as a whole makes it less important than other major SEO factors such as quality content, back-links etc.

Even though this factor contributes little, still Google thinks it as very important. Also the post added that they "may decide to strengthen" the factor so that more webmasters, bloggers, website owners are encouraged to switch from HTTP to HTTPS and keep everyone safe on the web while browsing.

Here are some useful tips :

Google has been asking website owners since long that it is safe to switch from HTTP to HTTPS but you have to make sure your traffic doesn't get affected in this. It means that you have to update Google that you moved your site from HTTP to HTTPS. Google revealed that it will keep releasing more documentation in the future, and as of now here are few tips:

Decide the kind of certificate you need: single, multi-domain, or wildcard certificate

Use 2048-bit key certificates

Use relative URLs for resources that reside on the same secure domain

Use protocol relative URLs for all other domains

Check out our site move article for more guidelines on how to change your website’s address