He was citing figures from market researchers GFK in an interview with games website Gamespot .

"Since 23 March, PS3 has been the number one-selling next-gen console in Australia, and this is GFK figures," he said.

"We've now sold 50,000. And we're very excited about the fact that it's being sold in... gaming retailers as a gaming device and other things - but as you'll notice, it's now being sold in Harvey Norman consumer electronic stores as a Blu-ray player."

Sony's moral victory

While this is a big reversal of the way things are going in the rest of the world, it's important to point out that this is a moral victory only for Sony. The 50,000 sales in Australia are fairly insignificant when you look at the millions of next-gen consoles being sold worldwide.