Lyft Launches Ride Smart Maryland Initiative

BALTIMORE, Md. - Lyft, the fastest-growing on-demand transportation service in the U.S., announces the launch of its Ride Smart Maryland initiative-a program to increase responsible ride alternatives and overall rideshare usage to-and-from area wine, beer and spirits tasting venues and consumer events. In partnership with 53 breweries, wineries and distilleries across the state, the program will provide discounted rides, collaboration with venues to enhance the passenger experience and a hassle-free option to encourage patrons to leave their cars at home.
To form and launch the initiative, Lyft has partnered with the Maryland Wineries Association, Brewers Association of Maryland and Maryland Distillers Guild to promote the Maryland craft alcohol industry and reduce overall instances of impaired driving. Participating venues will each have a designated Lyft pick up and drop off location and staff will be equipped with free ride coupons to help visitors get home safely.
Kicking off the partnership, Lyft is...