SEGA Feels Like it Has “Betrayed” Customers’ Trust With Certain Games (Update)

July 7, 2015
Written by Mark Labbe

Update:

After seeing “fans across the world respond to our recent interview with Famitsu,” SEGA Games CEO Haruki Satomi said that their feedback lets SEGA know that the company is on the right path to know “where we want to be.”

Seeing our fans across the world respond to our recent interview with Famitsu, lets us know we’ve made the right first step in acknowledging who we are and where we want to be. SEGA is dedicated to bringing you quality gaming experiences and becoming a brand you love and trust again.

Original Story:

SEGA hasn’t been as active now as it used to be, but the company has apparently “learned a lot from Atlus” and is looking to “win back” its customers’ trust.

In an interview with Famitsu, which was translated by Siliconera, SEGA Games CEO Haruki Satomi explained that the company has learned quite a bit about the Western market from Atlus, and he believes that if SEGA “can make a title with proper quality,” it will do well in the West.

As far as the Western market goes, we learned a lot from Atlus. If we can make a title with proper quality, I believe there’s a good chance for it to do well even in the West for players that like to play Japanese games.

He went on to say that SEGA “should start putting serious consideration in quality from this point on,” as there have been some titles that have betrayed the “trust” of SEGA’s fans.

I’ve been talking to the employees about how we should start putting serious consideration into quality from this point on. Especially in North America and Europe, where it’s always been more of a focus on schedules, I believe that if we can’t maintain quality, it would be better to not release anything at all.

We did our best to build a relationship of mutual trust with older fans of Sega, but looking back, there’ve been some titles that have partially betrayed that [trust] in the past 10 years.

Satomi then mentioned that SEGA would like to “win back the customers’ trust, and become a ‘brand,’ once again.”

Sega in the ‘90s was known for its ‘brand, but after that, we’ve lost trust, and we were left with nothing but ‘reputation. For this reason, we’d like to win back the customers’ trust, and become a ‘brand,’ once again.

He said that SEGA might announce something at Tokyo Game Show, which will take place in September of this year, but it is not yet certain.