Beer is one of the most preferred alcoholic beverages in Europe. There are large numbers of local players in Europe with no international presence. The advent of beer started in Western Europe and later on spread to Eastern Europe. Ukraine and Russia are some of the major countries boosting the demand for beer in Eastern Europe. However, due to high market penetration Western and Northern Europe is expected to have stable growth throughout the forecast period. The consumption rate of beer in Europe is the higher compared to other alcoholic beverages such as Wine and Spirits (Whiskey, Vodka, Rum and various others). Germany held the largest market share in Europe beer market followed by the U.K.

Health benefits associated with consumption of beer is one of the major factors boosting the demand for beer in Europe. Beer, being an alcoholic beverage offers several health benefits when consumed within stipulated limits. It is the third most popular drink after water and tea in Europe. Consumption of beer keeps the kidneys healthy as each bottle of beer consumed reduces the risk of developing kidney stones by about 40%. The presence of soluble fiber in beer results in digestion which reduces the occurrence of intestinal transit. Beer contains elevated levels of silicon facilitating development of stronger bones and increased bone density. Rising disposable income post economic slowdown among the consumers especially among the youth is also expected to drive the beer market in Europe. The strengthened economic condition of Europe has led to the significant rise in the disposable income of the consumers.

However, the availability of substitutes is restraining the growth of beer market in Europe. There are both internal and external substitutes for beer. Internal substitutes of beer include other alcoholic beverages such as spirits (Whiskey, Vodka, Rum and various others) and Wine. Consumers who do not prefer beer can always shift to these alternatives. External substitutes of beer include other non-alcoholic beverages such as carbonated drinks, dairy drinks, RTD tea and coffee and energy drinks among others.

However, Eastern Europe offers huge untapped potential opportunity for beer manufacturers to capitalize upon. The growing markets of Russia, Ukraine and various other countries offer several expansion opportunities for the beer manufacturers. Germany is the market leader in the beer industry followed by U.K. However, with France is the fastest growing market for beer in Europe. Health benefits associated with beer is one of the major factors boosting the demand for beer in France.

Anheuser-Busch InBev, SAB Miller PLC, Heineken N.V., Carlsberg Group and Diageo are some of the key players operating in the beer industry in Europe.

The report has been segmented by product type and geography and it includes drivers, restraints and opportunities (DRO’s), Porters Five Forces analysis, Value Chain analysis of the beer market. The study highlights current market trends and provides forecasts from 2015 to 2021. Average selling prices (ASP) across all beer types are covered within the scope of research. We have featured the current market scenario for the Europe beer market and identified future trends that will impact demand for beer during the forecast period.

By product, the market has been segmented into Ale beer, Lager beer and Stout beer. By country, the market has been segmented into the EU5 (Germany, U.K., Italy, Spain and France) and rest of Europe. The report provides the current market size and anticipates its status over the forecast period. In addition, the report also provides the market size in terms of volume consumption in billion liters.

The report also analyzes factors driving and inhibiting growth in the beer market. Porter’s Five Forces analysis offers insights into the market competition across its value chain. The report will help manufacturers, suppliers, and distributors to understand the present and future trends in this market and formulate strategies accordingly.