Polish consumers have always been cost-conscious and this has led to most seeking out less expensive products, ranging from private label products to second-hand cars. On the other hand, recent Polish economic success has resulted in a significant number of affluent Poles and a growing middle class which are driving demand for quality and luxury products. As older Polish consumers approach retirement, they are spending rather than saving and this is expected to affect lifestyles in coming years.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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