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H&M and Joules debut active lines

It looks like activewear is the new black. Following news that Primark would launch a new line with blogger Alice Liveing, we now have news of launches from H&M and Joules.

H&MThe Swedish fashion retail giant has unveiled its latest women’s collection as part of its Conscious initiative and said it’s “blending fashionable design with highly functional details,” for a new activewear collection “made in sustainable materials.”

Inspired by “nature and strong women,” the collection launched globally into select stores late last week and will be available on the retailer’s webstore from this Thursday.

Revolving around the theme of “In it for the long run”, the collection includes tights, sports bras, hoodies and tops for training, running and yoga.

The company said it has emphasised nature and sustainability, through the prints and the colour palette of green tones, black and beige, but also the predominant use of recycled polyester and elastane in all items.

​We didn’t think we’d still be talking about the impact of Black Friday this far into the New Year. But the latest Ipsos Retail footfall tracker, shows us that the big discount day in late November affected January.

Joules continued its progress in H1 with surging sales and profits as womenswear did well and international markets grew. Any company that can grow its sales fast but its profits even faster is doing well at the moment.