Advantages: Who Will You Compete With

Where do you want to plant your brand’s flag? On price? Service? Product quality? Whatever you choose, you have to learn to own it. When customers think about your company, what it stands for should be the first thing they remember. Your company’s advantages are unique to it. We will not only help you understand what those advantages are, but also how to lean into them to accelerate revenue growth.

Step 8: Advantages

In this final strategic step, SBI will help you define the unique advantages your company has in the marketplace.

The Problem

You aren’t certain what you do better than your competitors.

There are three sources of competitive advantage: price, product, and customer experience. If you haven’t picked one, your customers will certainly do it for you: price. If you haven’t optimized your cost structure for price, it will cost you revenue and margin. Have you proactively defined your competitive advantage and invested in achieving it? Or are you letting your customers pick price for you?