Who are YDM?

My name is Yvonne Murray and along with my amazing colleagues, Lorraine & Sharon, we are YDM, a training development firm with a passion for helping hotels and venues reach their full potential within the wedding market. Over the past 10 years, I have been lucky enough to work with some of the busiest and best wedding venues in the country. Nowadays, we love nothing more than to visit a property and being able to instinctively visualise, quantify and implement what we see as their true potential as a wedding venue. When we look at a property we can identify their unique strengths and opportunities and work with them to bring this vision to life to ensure they stand out as a unique wedding venue that appeals to couples long into the future.

Our Mission

To identify and bring to life a venues true potential for weddings. We help venues to create their own brand for weddings that consistently attracts their ideal customers and ensures that their offering creates an experience that each and every guest will never forget. ​