This series garnered a large number of responses online. We also had a request from the HBO's TV series: (Lena Dunham's) GIRLS Producer to use these images on the show as a background for several scenes.

Subway Squares "Spark"

This series garnered a large number of responses online. We also had a request from the HBO's TV series: (Lena Dunham's) GIRLS Producer to use these images on the show as a background for several scenes.

Subway Squares "Spark"

This series garnered a large number of responses online. We also had a request from the HBO's TV series: (Lena Dunham's) GIRLS Producer to use these images on the show as a background for several scenes.

Sparks... in the subway

This series garnered a large number of responses online. We also had a request from the HBO's TV series: (Lena Dunham's) GIRLS Producer to use these images on the show as a background for several scenes.

This series coincided with an elaborate print piece with a similar look, making the connection to the potential artist's sensibilities.

Bold Type... Mission Statement...

This series coincided with an elaborate print piece with a similar look, making the connection to the potential artist's sensibilities.

Practically in your hands...

This series gave a more hands-on sense to potential art students. Something that the budding artist within could personally relate to.

See yourself...

This series gave a more hands-on sense to potential art students. Something that the budding artist within could personally relate to.

Kind of "showing off..."

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

"Disruption as message"

Concept: "It's as if SVA Advertising students took over an empty subway car and wrote graffiti messages to get riders attention, 'disruption as message.' "

Sound it out!

I decided to design a subway campaign using phonetics. Everyone remembers phonetics when first learning to read... I imagined people (while riding on the subway) trying to figure out what the sign said. The payoff comes when they look a few feet over and see it spelled out. An exercise in the sounds of human linguistics and speech. Sometimes curiosity and realization of the familiar really connect with people.

Art Is...

I wrote and designed all of the following ads that appeared in subway cars and on targeted websites appealing to an artistic and or design audience. e.g.: hyperallaergic.com nyfa.org core77.comitsnicethat.com

Print and Online campaign SVA Continuing Education

I commissioned Elinor Carucci to photograph some of the "Star Faculty" members to attract more potential professional students to attend night classes.

Print and Online campaign SVA Continuing Education

I commissioned Elinor Carucci to photograph some of the "Star Faculty" members to attract more potential professional students to attend night classes.

Print and Online campaign SVA Continuing Education

I commissioned Elinor Carucci to photograph some of the "Star Faculty" members to attract more potential professional students to attend night classes.

Print and Online campaign SVA Continuing Education

I commissioned Elinor Carucci to photograph some of the "Star Faculty" members to attract more potential professional students to attend night classes.

MAKE...

Promotional poster/mailer

I worked with ad man Ed McCabe and hired Lief Parsons to create this artistic map of NYC with the perspective of informing a curious potential art/design student to many of the eccentric and fun places in NYC.