The Business Advisory Blog

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Insight, news and updates from Alliott NZ Chartered Accountants, Auckland New Zealand. The views expressed here are the views of the author and should be discussed in further detail should an article be relevant to your individual circumstances.

While every effort has been made to provide valuable, useful information in this publication, this firm and any related suppliers or associated companies accept no responsibility or any form of liability from reliance upon or use of its contents. Any suggestions should be considered carefully within your own particular circumstances, as they are intended as general information only.

When it comes to determining marketing effectiveness, your end goal should be to paint a comprehensive picture of how your marketing efforts are performing. The metrics outlined in this article will put you in a good position to get the complete picture you need to fully understand what’s working and what’s not.

Accessing and analysing your business data used to be considered a luxury. But now it’s a necessity. Work with us to ensure you have your data at your fingertips, so you can make the best possible business decisions.

Should you abandon all your sales efforts, forget about customer service and just focus on selling to customers? Absolutely not! But you should have a handle on the data. It will probably reveal that there is at least SOME opportunity to grow revenue through your EXISTING customers.

If you want to build a great business, you need to set challenging goals and engage in calculated risks. To be more effective, you should set specific, measurable, audacious yet realistic, and time-bound goals. Learn a better approach to planning and setting business goals.

Who really can afford the costs of making a hiring mistake these days, as well as the costs of separating mistakes from your business? The answer lies in extending your recruitment process and making it more reliable and accurate.

As new General Manager Zachary knew and had worked with Hugh Bowden on tax and accounting in his previous company role, he naturally leant on Hugh to assist with structuring and transitioning Armitage Group from the legacy the founder had left.

To quote Henry Ford, “Business must be run at a profit… else it will die. But when anyone tries to run a business solely for profit… then also the business must die, for it no longer has a reason for existence.”

How you articulate guarantees can have an enormous effect on their power.

Will customers take advantage of you when you offer a strong guarantee? A few will, but the money you lose on those customers is a tiny fraction of the increased sales you’ll experience by offering the guarantee in the first place.