Studio Drift's "Franchise Freedom" visualizes the connection between a group and the individual by mimicking a swarm of starlings. The artwork translates into a poetic illustration of how we, as humans, strive to live autonomously within societies defined by rules and conventions.

As dusk fell over this year's Burning Man Festival in Black Rock City, 600 luminous drones rose into a hypnotic display of technological choreography, accompanied by the poignant keys of Joep Beving. The drones were guided by a specially made algorithm that simultaneously allows both individual choice and movement as a group.