In order to immerse Travel Alberta’s audience in the Alberta experience, we filmed a series of 360° videos throughout Alberta, from skiing the dogsledding, horseback riding to hiking, and developed iPhone and Android apps — as well as a Facebook page — to watch the videos. We even developed interactive banner ads using some of the 360° footage to drive traffic to the Facebook page.

I will say this — the coldest I have EVER been was on the dogsledding shoot.

It was -39° Celsius. BEFORE the wind chill.

But afterwards I got to sit in front of a wood stove in a cabin with eight sled dog puppies crawling all over my lap.