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Honda "Best Friends"and "Purpose"

Published on January 01, 2004.

Kudos to Rubin Postaer, which followed the inspired tracks of "Cog" with fresh ideas and creative vigor. "Purpose" accentuates the importance of each part of the Element via Lego-like effects. "Best Friends," one of the year's most startling gems, takes the well-tread man-resembles-pet concept for a monumental twist, applying it to drivers and their wheels via quiet, split-screen comparisons. Hard to imagine this could actually fly, but it does so purringly under the artful restraint of VW's "Squares" director Malcolm Venville.