Law firm marketing and business development strategies

Tag Archives: seo

By Stephen Fairley on November 8, 2018 Posted in SEO for law firmsIf you’ve been using professional SEO practices for awhile, then you probably think everything about your online reputation is just fine. But there may be some surprises lurking beyond the first page or two of your search results. Perhaps some negative reviews from former clients that you’ve never seen before? Images of you that someone… Continue Reading

By Stephen Fairley on November 1, 2018 Posted in SEO for law firmsBrightLocal, a leading local search marketing company, scoured the profiles of more than 93,000 local businesses across 26 different industries to create their recently released Google Reviews Study. Law firms are included in the research, and an interactive infographic that BrightLocal included in their report allows you to explore the results for each category as… Continue Reading

By Stephen Fairley on July 10, 2018 Posted in Law Firm Websites,SEO for law firmsIt’s been two years since Google announced that it would be slowing rolling out their mobile-first index, a change that rewards sites for being mobile-friendly by ranking them ahead of desktop versions. That rollout has been underway for some time to the major sites on the Web, and is now making its way down to… Continue Reading

By Stephen Fairley on June 22, 2018 Posted in SEO for law firmsIf your law firm website is not consistently delivering the amount of traffic you need to generate leads, you could be the victim of bad SEO. Here are five tips on how to right the wrongs that could be plaguing your SEO strategy:… Continue Reading

By Stephen Fairley on May 8, 2018 Posted in SEO for law firmsAs a continual source of fresh content, blogging is a great way to boost your SEO while helping you build authority in your practice area. However, to optimize the SEO performance of your law firm blog, you need to be sure you’re not committing one of these five common mistakes: Too much focus on keywords.… Continue Reading

By Stephen Fairley on February 8, 2018 Posted in SEO for law firmsCurrent research shows that most people — 94%! — won’t look beyond the first page of their Google search results. So knowing the latest SEO trends that will help you attain that piece of rare real estate is key if you want to build a strong online presence for your law firm. Getting on that… Continue Reading

By Stephen Fairley on January 18, 2018 Posted in SEO for law firmsTo realize the importance of being proficient at Local SEO, all you have to do is search for your area of practice on Google. Without even typing in a city or state, Google will serve up law firms that match your search query that are geographically closest to you. Google knows that if you are… Continue Reading

By Stephen Fairley on December 12, 2017 Posted in Law Firm Marketing,SEO for law firmsDone right, your law firm blog should be a hub for your social media outreach efforts, but did you know that it can also help you maximize SEO results for your website? Here are some simple ways to use your blog for SEO gains: Name it right. Do NOT just name your blog…BLOG. Incorporate your… Continue Reading

By Stephen Fairley on May 26, 2017 Posted in SEO for law firmsIf you are kicking yourself because you missed our webinar this past Wednesday on How to Get Great Google Rankings in 2017, you can stop now. This webinar is now available to you free and on-demand. A click of your mouse will take you to the page to enter your info so we can email… Continue Reading

By Stephen Fairley on May 23, 2017 Posted in SEO for law firmsIf you’re not showing up on the first page of Google for your most relevant keywords, you should be very concerned. Why? Because 94% of people using Google for search only look at the first page of search results! Getting on that first page of Google is highly competitive for the legal industry. Attorneys spend millions… Continue Reading

By Stephen Fairley on May 5, 2017 Posted in Law Firm MarketingDid you know that 94% of people using Google for search only look at the first page of search results? This statistic alone provides enough reason for you to be concerned about your SEO program if you’re not showing up on the first page for your most relevant keywords. Getting on that first page is… Continue Reading

By Stephen Fairley on November 16, 2016 Posted in Law Firm MarketingThankfully for small law firms and solos, SEO best practices have evolved past backlinking and coding to strategies that you have more control over – content marketing and social media participation. Good content and good SEO are no longer mutually exclusive entities; today, great content is the engine that drives SEO as far as Google… Continue Reading

By Stephen Fairley on October 12, 2016 Posted in Law Firm MarketingJust about everyone who needs a lawyer will look for one that is close to where they live. This is why local search is so important when it comes to marketing your law firm online. Here are the steps you should follow to ensure your firm shows up well in local search results: Find the… Continue Reading

By Stephen Fairley on June 15, 2015 Posted in Law Firm Marketing,Law Firm WebsitesGoogle algorithm updates are usually accompanied by much wailing and gnashing of teeth among marketers, and sometimes it’s for good reason. With one flick of a switch, all that hard work to improve search results can be undone if your site no longer complies with what Google considers to be best practices for your website… Continue Reading

By Stephen Fairley on February 3, 2015 Posted in Law Firm Marketing,Law Firm WebsitesIndustry-leading SEO services firm Searchmetrics releases a report every year that chronicles the ranking factors and correlations for producing higher rankings in Google search. If you rely on organic search to produce leads for your law firm, understanding the factors that Google considers important in ranking sites for the type of law you practice is… Continue Reading

By Stephen Fairley on October 13, 2014 Posted in Law Firm MarketingHere’s an appropriate topic for Columbus Day: how to get prospects to discover you. There have been a number of law firm websites that have been affected by major Google algorithm updates (Panda, Penguin, Hummingbird). One attorney I was talking with recently said that after the last update, his business fell off a cliff because… Continue Reading

By Stephen Fairley on July 23, 2014 Posted in Law Firm MarketingRumor has it that SEO is dead. I suppose you could say the old way of doing SEO is most certainly guaranteed not to work — no more keyword stuffing or irrelevant content, which will likely get you tossed to the bottom of search results instead of where you want to be, which is on… Continue Reading

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About Stephen Fairley

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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About the rainmaker institute

The law firm marketing consultants at The Rainmaker Institute specialize in helping small to medium-sized law firms generate more clients and increase revenue fast.

Since 1999, we have helped over 18,000 attorneys create successful and sustainable law practices. Over 35 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members.