Asia Delights

Makmur Enterprises

Asia Delights Tom Yum Costco Packaging

The Challenge

To create a distinct, enticing and visually effective package design for the Thai Tom Yum soup under the Asia Delights brand. The product was targeted at time-poor individuals, couples and families.

The Solution

Imaginitis’ objective was to create a package design that stands out from the clutter, reinforces the brand’s oriental image and highlights the product’s superior quality and authentic taste. These key associations were communicated using specific colours, patterns, typography and photography.