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How Instagram changed the way we eat

Everything has gone pink and doesn’t taste as good as it looks. Has social media ruined our food?

George Reynolds

@bubblewraplondon

The Sunday Times, March 4 2018, 12:01am

On Wardour Street, in London’s Chinatown, there is a queue that never seems to go down. Those new to the capital might reasonably expect the small concession where the queue forms to sell something miraculous — a cure for the common cold, perhaps, or a really nice top that fits comfortably, looks great on you and is appropriate for a surprisingly wide array of social occasions.

But no. The place is called Bubblewrap, and it sells waffles. Waffles with a distinctive texture (bubbles!) that can be folded (wrapped!) around ice cream to form a weird hybrid sweet burrito. They probably taste about as sickly and disgusting as that sounds, but to the people queuing for their bubblewraps, taste is as relevant a consideration as type…

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