Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Childrenswear in the United Kingdom

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Executive Summary

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PROSPECTS

Social media shapes trends in childrenswear

Social media platforms, such as Facebook and Instagram, continue to be popular among parents when it comes to sharing every stage of their children’s lives. This is having an influence on children who are more likely to become aware of fashion trends at an increasingly young age over the forecast period.

“Mini-me” continues to drive growth

The “mini-me” trend is evolving resulting in growing demand for product quality and detail. This is particularly evident for luxury products, as these represent quality and status symbols.

Styling important in childrenswear

Baby and toddler wear benefits from a strong monochrome focus, which also often includes nautical styling. Within girls' clothing, there is a dual focus on bold prints and pale pastels, with the latter prevalent in party dresses.

COMPETITIVE LANDSCAPE

Asda remains category leader

Asda maintains its leading position in childrenswear, with the success of its private label range George. The retailer benefits from its large store network and the convenience of shopping for childrenswear alongside grocery shopping.

Fast-fashion retailers continue to drive growth

Among fast-fashion retailers, H&M is a strong performer due to its trend focused collection which attracts both parents and their children. With the motto, “fashion and quality clothing at the best price” it is continuing to drive sales.

Low-cost private label popular among parents

Private label remains a significant force in childrenswear, thanks to the offer of good quality at low prices. Many parents are reluctant to spend heavily on these goods as children swiftly grow out of clothes.

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