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Ferrari Land Theme Park Announced for Spain, Opens in 2016

Ferrari World in Abu Dhabi has welcomed millions of guests since opening in late 2010, and now a second prancing horse-branded theme park has been announced for Spain. PortAventura Entertainment, a company that runs the Mediterranean's most successful amusement park, has just signed a licensing deal with Ferrari to build Ferrari Land outside of Barcelona.
Ferrari Land will cover more than 807,000 square-feet within the existing PortAventura resort and theme park. Plans for the park include building Europe's highest and fastest vertical accelerator. Nearby on the property will be the first Ferrari-themed hotel, said to be a five-star luxury resort with 250 rooms, a number of restaurants, and a driving simulator. PortAventura already claims to host 4 million guests a year, half of which visit from outside of Spain. PortAventura will invest 100 million euros in the new park, which is slated to open in 2016.
Ferrari is still the most recognizable brand around the world, and CEO of Ferrari's branding division Andrea Perrone said in a release that the decision to open a new park in Spain was made in part because the country is home to many Ferrari supporters and enthusiasts. This should come as no surprise as Spanish driver Fernando Alonso races for Ferrari in Formula 1. Perrone also said Ferrari received many licensing requests following the opening of Ferrari World, and that PortAventura's parent company Investindustrial was chosen for having a "solid plan developed by competent people that will bring the magic of Ferrari to Spain." However, Ferrari says it will "continue to evaluate other proposals for theme parks outside Europe at [its] leisure."Source: Ferrari

Ferrari is the google of automobile companies. Coming up with unconventional and radical, yet still well perceived business ideas that will attract customers and increase their revenue. If I was eight and if someone were to tell me about this I wouldn't be able to sleep for days. I can see how car crazy young boys will drag their parents here. It's a pretty good idea.