New Logo Debuted by Midwest Dairy, Follows Branding Change

Midwest Dairy has a new logo to go along with and updated vision, mission and strategic plan for the organization.

The goal of the logo and branding changes are to better connect farmers with consumers. Part of this branding change is no longer including the words Association or Council.

“Under our new strategic plan, our goal is to sit beside consumers and have conversations that demonstrate our openness, transparency and willingness to listen first and then share the farm to table journey,” says Midwest Dairy CEO Lucas Lentsch. “We also want our new logo to convey the strong traditions of our dairy farmers and their ongoing commitment to producing quality, nutritious dairy products for today’s consumers.”

The new logo, vision and mission of Midwest Dairy are the result of a year-long comprehensive strategic planning process. Midwest Dairy worked with farmers, staff and a variety of dairy stakeholders including retailers, processors and manufacturers, cooperatives and other industry leaders.

“Our new approach and logo will help us work with partners to develop stronger relationships with consumers to better understand what is important to them,” says Lentsch. “We will be working even more collaboratively with our farmers, wellness, manufacturing, retail and co-op partners to provide valuable resources and new product innovations that meet emerging trends and consumer demands.”

Midwest Dairy was formerly known as the Midwest Dairy Association or Midwest Dairy Council prior to the branding change. The organization represents more than 7,000 dairy farms across a 10 state region including: Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma.

A video from Midwest Dairy gives more details on the branding changes: