US NewsGucci's 'Indy Turban' criticized for cultural appropriation

05:50 16 may 2019

05:50 16 may 2019 Source:
nbcnews.com

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Gucci is facing backlash for selling a nearly-0 turban , which it first received criticism for in February 2018 at Milan Fashion Week. Critics say that selling the turbans , which cost almost 0 each, is cultural appropriation , particularly because those wearing them as designer accessories

Gucci ’ s calling out was swift and exacting. Gone are the impunitive days when Yves Saint Laurent turban -topped his ladies and Edith Head wrapped leopard-print scarves around Gloria Swanson’s head. Turbans used to convey oriental glamour; now they spell occidental trouble.

Critics say that selling the turbans, which cost almost $800 each, is cultural appropriation, particularly because those wearing them as designer accessories won't appreciate their deep religious significance.

Sikh commentators and organisations have criticised Gucci for using turbans in a recent runway show, saying the fashion brand has culturally appropriated their religious headpiece. A host of models wore turbans in Gucci ' s show on Wednesday as part of Milan fashion week.

Gucci has been heavily criticised after the luxury fashion label sent white models down the runway wearing traditional Sikh turbans for its autumn/winter 2018 show. Turbans were not the only talking point in Gucci ' s avant-garde fashion show, with More about Gucci Sikhism cultural appropriation .

Gucci's use of the religious headpiece is not the brand's first racist controversy. Earlier this year, it stopped selling a wool sweater that was reminiscent of images of "blackface" after the sweater and brand were ridiculed on social media.

Gucci issued an apology for the sweater, saying it "deeply apologizes for the offense caused," adding that the brand was "fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond."

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Gucci may have gotten a lot of buzz for having models carry severed heads and dragons down the runway during Milan Fashion Week, but As Huffington Post U.K. reported, Gucci is being accused of appropriating pieces that looked suspiciously similar to bindis, hijabs, niqabs, Sikh turbans , third

Gucci ' s Fall/ Winter 2018 fashion show in Milan today, showcased a complete disavowal of minority cultures by having a group The lines between cultural appropriation , inspiration, and appreciation are sometimes hard to see. In the fashion world, in particular, they can become even more confounded.

Hey @Nordstrom and @gucci: this is inappropriate! The turban is a Sikh article of faith, not a cute fashion accessory. Considering the amount of discrimination turban-wearing Sikhs regularly undergo, please reconsider selling this product. pic.twitter.com/4pLi24gkGm

Reached by email, Gucci's parent company, Kering, deferred comment on the latest controversy to Gucci. Gucci has not responded to an NBC News request for comment.

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