Internet marketing is a crucial part of a well-rounded marketing plan, but it can get overwhelming fast. The rules of SEO, Google updates, and expectations for social media and local search platforms change regularly, not to mention the time needed to create content. This can make staying on top of everything effectively much more difficult. That’s where online marketing tools can make a big difference.

Effective tools can help you stay organized and make the most of your marketing efforts. There are tons of tools out there, however, and some are definitely better than others. That’s why we’ve compiled a list of five tools we think are most helpful for online marketing:

The ability to send out e-mails to your entire marketing database is important. If you have a Foster Web Marketing website, you have a tool for exactly that purpose already built right in. The CRM tool allows you to organize your contacts, group them, and send out branded e-mails as you need.

Marketing Databases

If you don’t have a Foster Web Marketing website, you still need a tool to collect and organize patient contact info for e-mail blasts and campaigns. We can help you find one that allows you to effectively organize groups, campaigns, and more so you can send out branded e-mails to anyone on your list. Our Virtual Marketing Directors can help.

Knowing where your SEO needs help and how to improve it is valuable for maintaining a great website. Google’s own Webmaster Tools is an excellent program to help you delve more deeply into your website, so you can optimize more effectively.

This tool works with Google AdWords to help you figure out and set a budget for your AdWords campaign. The Keyword Planner quickly checks out specific key words you’d like to target, as well as their availability for a campaign and what that would cost you. This allows you to set a realistic budget and plan your ads more effectively.

List Sync through VMD Integrated Local Solutions

Local search and maintaining accurate listings across every listing platform can be complicated. With our newest platform you can easily manage your information in a single place that then gets sent out to all the major review and local search platforms, helping you maintain your brand and connect better with reviews.

If you’re looking for help and effective tools to improve your online marketing, you don’t have to guess or try to figure it out on your own. Our own Virtual Marketing Directors (VMD) team can help. Our experts use these tools every day, and can determine what’s the best fit for you and your needs. You don’t have to struggle with your online marketing alone any more. Contact Top Practices by e-mailing [email protected] for more information today, or call our VMD team directly at (616) 931-1040.