IDEA World Fitness Convention™ – The World's Largest, Most Comprehensive and Longest-Running Event in our Industry

EXCITING NEWS—Mark Your Calendars!

The 26th annual IDEA World Fitness Convention™ will be held at the Los Angeles Convention Center in Los Angeles, California on August 4-8, 2010.
Join us and attendees from over 40 countries to get the most relevant and practical fitness knowledge from the largest fitness education provider.

Not on our mailing list? Click here to request a brochure mailed to you once it becomes available. Registration will be available starting March 2010.

Join us at L.A. LIVE — the event capitol of the world, spanning more than 6 city blocks. This one-of-a-kind entertainment campus has a variety of world-class sports and entertainment options, making it a popular attraction in Downtown Los Angeles and a short walk from the LA Convention Center.

Over 300 educational sessions taught by leading industry experts.

IDEA World Fitness Convention Opening Ceremonies will be held at the NOKIA Theatre L.A. LIVE — which is also the site of the GRAMMYs, American Music Awards, the ESPYs and the EMMYs.

Enjoy popular restaurants, cafes, bowling lanes, music clubs, or check out the legendary Grammy museum.

The convention’s headquarter hotel will be the newly built JW Marriott, a luxury hotel located in the heart of L.A. LIVE.

All Sessions

192: Personalized Aquatic Group Training

Attract more members to your aquatic fitness programs using personalized group training. Learn why this semi-private approach to fitness training is ideal for hospital-based wellness centers, fitness clubs and community aquatic facilities. We will provide the framework necessary to establish, implement and market small-group training for any niche market.

193: Implementing Mind-Body Into Your Personal Training Practice

As fitness in the new millennium has evolved, so, too, has the job description of the personal trainer. We'll examine the full mind-body-spirit approach to personal training and see how "softer" forms of fitness incorporated into your existing and personal training regime can help you target the client's entire health profile (mind and spirit as well as body) and also increase your success.

194: Popular Diets: Promises and Pitfalls (Full)

Lecture

The media loves best-selling books about fad diets and weight control! Can they really help us get healthier, lose weight and improve athletic performance? Find out in this in-depth look at the practicality, sustainability and reality of today's most popular diets, including the South Beach Diet®, the Atkins™ Diet, the Zone™, Sugar Busters! and others.

195: Programming for Success and Profitability

Group exercise program directors! Discover how you can increase participant retention, referrals and the bottom line with examples of five great fee-based programs and five non-fee-based programs. Decide how and when it is appropriate to offer each, all while achieving fiscal goals. In addition, get tips on how your staff can increase the value of each member's experience so both members and staff are happy! Stay competitive in these incredibly challenging times!

196: Schwinn® Cycling: More Music Magic

Music matters! And this updated workshop offers top tips for using music to the max. You'll get a behind-the-scenes look at how smart instructors choose and use music to create rides that are motivating and inspiring! Purchasing music online, playing amateur DJ with editing software, and using your iPod as the ultimate coaching tool will be discussed, but above all, come ready to experience the power of music as a motivator in one unstoppable ride!

197: Mix It Up! (Indoor Cycling)

Music is a key component to your indoor cycling experience and these days there are countless avenues to get new music to incorporate into your workouts. However, it is also very easy to become complacent and simply use the same genre and style of music. This session will discuss various styles of music, where to find them and how to incorporate them into your sessions to give you and your clients a jolt of something different.

200: IDEA Experience: Surfing at Huntington Beach (Standby Only)

CECs/CEUs:

Friday, 6:15-10:00am

This is your chance to learn to surf where it all began: "Surf City USA" Huntington Beach. The Pacific Ocean stretching before you offers the most consistent surfing waves on the West Coast. Fulcrum Surf School will provide the professional instruction in a small-group setting. Limited to 20 participants. Transportation and equipment is provided.

201: IDEA Experience: Beach Olympics (IE)

CECs/CEUs:

Friday, 6:15-10:00am

Enjoy the beautiful beach and boardwalk at Huntington Beach. This fun Olympics will include cycling on beach cruiser bikes, beach volleyball and a variety of fun problem-solving and team-building activities that can be used when you get home to add some spice to your current programming. Limited to 20 participants. Transportation and equipment is provided.

202: Wake Up to Sun Salutations (Full)

CECs/CEUs:

Time Block F - Friday, 7:00-7:45am

Sun salutations are among the most refined and effective movement meditations for health and well-being. Originally practiced in honor of the sun's vitality and life-giving energy, this precise combination of forward bends, backbends and inversions is believed to promote circulation and inner balance.

Entrepreneurs
Whether you’re an existing or new business owner or just beginning to plan your venture, this unique new all-day preconference program is a must for avoiding costly mistakes and building a distinct “fast-track” competitive edge in your market. Discover many of the secrets that most ﬁtness business owners miss, and ﬁnd out how to balance the personal and professional aspects of your life as your business grows. Get tips for your speciﬁc business from the most successful experts in the ﬁtness industry. You can’t afford to miss this in-depth business development workshop.

011: Focus on Fitness Management—Success Through Synergy (For All Program Directors and Fitness Managers)

The most successful clubs and programs are those that successfully manage the total member experience by providing exemplary training and service. In order to do this well, it makes sense that the group exercise and personal training communities must work together. This preconference session offers real information and strategies for creating and nurturing
synergistic relationships between these two crucial segments within our industry.

Join us for IDEA’s first-ever nutrition preconference session. We have assembled three topics that have been in the headlines over the last year. Come get the latest information on eating green for better health (and a better environment), the lowdown on sugar and sugar substitutes and the research on vitamin D and its far-reaching affects.

013: Schwinn® Cycling: Indoor Cycling Instructor Training Course

This information-packed day offers you the industry’s finest and most comprehensive indoor cycling instructor training, giving you everything you need to become the best instructor you can be. Bike fit, cycling physiology and mechanics, proper technique, the Schwinn Cycling Coaching Pyramid, and class design are thoroughly explained and experienced in an interactive format taught by Schwinn program creator Jay Blahnik and lead master trainer Julz Arney.

Serious athletes—whether professional or amateur—benefit greatly from performance enhancement training. This high-caliber workout is designed for instructors and trainers working with very fit and accomplished athletes.

015: Just 2 Dance Instructor Training

This top-notch dance instructor training program is sure to get you on your way to becoming the newest, hottest teacher in your club or studio. Whatever your purpose or skill set, MaDonna will help you see your potential in this genre of fitness.

016: New Science of the Human Body: The MELT Living-Body Model™

Do your clients have chronic tension or pain? Do you have pain? A recent survey of personal trainers and group exercise instructors found that over 88% experience chronic pain. In fact, 80% of all orthopedic injuries are sports or exercise induced. Although the fitness model has evolved by adding mind-body concepts and functional exercises, injuries are occurring at an alarming rate. Neurofascial science must be added to current fitness practices to reverse this trend. New research has revealed the root cause of pain in active people—dehydrated connective tissue that leads to an unresponsive NeuroCore™ system. These issues cannot be resolved with current exercise protocols, yoga or Pilates techniques. Even in the field of manual therapy, only a few techniques directly treat the neurofascial system.

This interactive workshop explores the advantage of variable angles of resistance to facilitate and expand the existing STOTT PILATES intermediate reformer repertoire. Designed for participants already familiar with performing and teaching these exercises, this workshop will delve into the possibilities afforded by the V2 Max Plus Reformer’s adjustable pulley system and extensor straps.

Thursday

191: Nia® Barefoot Cardio Arts

The body, movement, personal training and teaching group exercise is all about the art of fusion. Each represents the blending together of energies. Nia fuses the wisdom of the martial arts, incorporating physical, mindful and meditative techniques, tools for conditioning and self-discovery with dance to encourage self-expression, spontaneity, grace and fluidity, with the healing arts, integrative body therapies that provide self-healing and re-alignment tools. The result is a highly-adaptable, fit and healthy body, mind and spirit.

192: Personalized Aquatic Group Training

Attract more members to your aquatic fitness programs using personalized group training. Learn why this semi-private approach to fitness training is ideal for hospital-based wellness centers, fitness clubs and community aquatic facilities. We will provide the framework necessary to establish, implement and market small-group training for any niche market.

193: Implementing Mind-Body Into Your Personal Training Practice

As fitness in the new millennium has evolved, so, too, has the job description of the personal trainer. We'll examine the full mind-body-spirit approach to personal training and see how "softer" forms of fitness incorporated into your existing and personal training regime can help you target the client's entire health profile (mind and spirit as well as body) and also increase your success.

194: Popular Diets: Promises and Pitfalls (Full)

Lecture

The media loves best-selling books about fad diets and weight control! Can they really help us get healthier, lose weight and improve athletic performance? Find out in this in-depth look at the practicality, sustainability and reality of today's most popular diets, including the South Beach Diet®, the Atkins™ Diet, the Zone™, Sugar Busters! and others.

195: Programming for Success and Profitability

Group exercise program directors! Discover how you can increase participant retention, referrals and the bottom line with examples of five great fee-based programs and five non-fee-based programs. Decide how and when it is appropriate to offer each, all while achieving fiscal goals. In addition, get tips on how your staff can increase the value of each member's experience so both members and staff are happy! Stay competitive in these incredibly challenging times!

196: Schwinn® Cycling: More Music Magic

Music matters! And this updated workshop offers top tips for using music to the max. You'll get a behind-the-scenes look at how smart instructors choose and use music to create rides that are motivating and inspiring! Purchasing music online, playing amateur DJ with editing software, and using your iPod as the ultimate coaching tool will be discussed, but above all, come ready to experience the power of music as a motivator in one unstoppable ride!

197: Mix It Up! (Indoor Cycling)

Music is a key component to your indoor cycling experience and these days there are countless avenues to get new music to incorporate into your workouts. However, it is also very easy to become complacent and simply use the same genre and style of music. This session will discuss various styles of music, where to find them and how to incorporate them into your sessions to give you and your clients a jolt of something different.

303: 50 Ways to Increase Your Older-Adult Market

This session will discuss the essential components of older-adult exercise programs and how they can be applied to programming and marketing. Learn how to maximize media coverage and network with the medical community. Take home plenty of low-cost programming ideas and apply customer service tips that will make a difference in retaining your older-adult clientele.

304: Controversy and Current Concepts of Pulling Exercises

Pulling exercises, such as the low row, lat pull-down, and bent-over row, can cause injury to the back, neck and shoulders if not performed correctly. This presentation will clarify the biomechanical, kinesiological, kinematic and neurophysiological foundations behind the technical guidelines for these exercises using live demonstrations and practical examples. Come away with a clear understanding of how to correctly instruct pulling and rowing exercises.

305: Digital Music and Technology: Get Up to Speed!

As a group fitness instructor, have you kept up with the changes in music and technology, or does it feel like everyone but you is downloading new tunes daily, making their own mixes and manipulating their iPods to enhance their classes? This interactive lecture will give you the full rundown on what's available to you and answer your tech questions with live demonstrations so you can Get Up to Speed!

306: Schwinn® Cycling: Cycle Sculpt

Looking for an authentic, convenient and safe way to include a strength component in your cycling workout? Cycle Sculpt will show you how to use low-cost equipment (or NO equipment!) and the space around your bike to integrate an effective strength component into your classes. Learn to cleverly use limited space and an interval format to create powerful strength sets that not only round out your cycling workout, but help balance some of cycling's mechanical stresses.

307: Keiser® Cycling: One-2-One

If you are a personal trainer or cycling instructor, this cycling workshop is just for you. Learn how you can use an indoor cycle to enhance a client's training program and expand your skill set. In this workshop, you will review proper cycling techniques and ride away with programming ideas, practical applications and experience actual workouts that provide measurable results.

309: Webbed-n-Wild (Standby Only)

Workshop

Webbed gloves are all you need to unleash your aquatic energy. Gloves increase the surface area of your hands, giving you the ability to push and pull more water, which means a higher caloric burn and a more efficient workout. Experience how gloves can create an energetic class when utilized during upper-body combos, cardio and suspended patterns.

320: Triple Threat (Full)

It's no surprise that tubing, stability balls and dumbbells top the list for the most popular pieces of equipment used in clubs today. Keep your members inspired as you learn some new ways to improve balance, strength and flexibility with this simple and accessible equipment. Say goodbye to the same old, same old and come away with a fun and functional workout that works for fitness enthusiasts of all levels.

321: Creating Boot Camps for Zoomers (Standby Only)

Zoomers (active Baby Boomers) can expect to live at least another 40 years, if not forever, and they want to have some fun while they're doing it. Learn how to design and implement boot camps specifically for the 50 and over market. Everything you need is included, from targeted marketing to exercise progressions that challenge without injury, to teambuilding activities and more. Zoom in, NOW!

322: Deceleration-The Secret of Quickness!

Elite and recreational athletes dream of being faster, but few consider the importance of decelerating or stopping more quickly. The ability to decelerate quickly so you can accelerate in a new direction is the illusion of quickness and is a huge determinant of success in multidirectional sports such as tennis, football, soccer or trail running. Come and learn the progressions necessary to optimize quickness, reduce the incidence of injury and improve efficiency.

505: 10 Great Programs That Increase Profit and Retention

This session is for program managers, directors and business owners. Discover how you can differentiate your enterprise from similar businesses/programs in your area. Get tips on how to spice up your existing programs and fire up your members (and staff) by launching new ones. You will walk away from this session with 10 programs that you can implement right away.

506: Schwinn® Cycling for Yogis

Yoga offers cyclists the perfect cross-training tool: a powerful blend of focus, flexibility and strength to increase range of motion and reduce fatigue. Cycling instructors who practice or teach yoga will get tips on how to blend these formats in the cycling studio. A tiered approach to the yoga section provides a thoughtful approach to the cycling portion and allows for a truly integrated yoga-cycling experience.

507: Keiser® Cycling: TechnoRide

Technology is a big part of our lives these days, and it certainly has a big presence in fitness. In this session, you will learn how to use Keiser M3's onboard computer to objectively monitor heart rate, time, distance, gear and power output. See how you can manipulate these vital components to create rides that focus on maximum fitness gains and increase motivation.

508: Gentle Aqua for Rheumatoid Conditions (Standby Only)

Pilates and yoga-inspired movement is easy to teach and extremely effective for individuals with arthritis and fibromyalgia in water fitness classes. Replace the rebound and the splash with full range of motion, and neutral and grounded movement.

510: Culture Shock Master Class

Fun presented by: Culture Shock

CECs/CEUs:

Saturday, 6:45-7:45pm

Learn the latest hip-hop moves in this interactive session. There will be a donation of $10 to participate in this master class; proceeds will go to Culture Shock, a non-profit organization.

Sunday

640: Double the Power: Pilates Precision and Yoga Flow (Standby Only)

Workshop

Combine the mind-body-spirit disciplines of yoga and Pilates and get the benefits of two workouts in one! Stretch from strength and flowing movement out of static, isometric postures. Link the philosophies of movement of two disciplines to create a focused, challenging, mindful workout that will be sure to leave your students strong, centered and stretched to their limit.

641: Current Concepts in Post-Op Care: Lumbar Spine

This discussion will update fitness professionals on post-operative care for specific lumbar spine conditions. Participants will gain insight on how to safely progress their clients based on the body's own healing process. Techniques such as abdominal core and functional training will be discussed. This discussion is for fitness professionals who desire an in-depth understanding of advanced exercise prescription for the post-operative client.

642: Going Veg

Lecture

There has been a recent surge in people turning to a vegetarian diet, for both ethical and health reasons. Though this type of diet is ideally optimal in terms of nutrition, it can also fall short of certain nutrients if not approached methodically. This session will delineate how to assure a complete vegetarian diet and describe effective ways to counsel your clients to go "veg" or stay "veg" the right way.

643: Chasing Pheidippides: Marathon Training 101

From the time the ancient Greek runner Pheidippides ran from Sparta to Marathon to announce the Greeks' victory in the Battle of Marathon, humans have had a compelling interest in endurance running. With over 300 marathons in the U.S. each year, and a few hundred thousand people running them, it is likely that one of your clients is interested in running a marathon. This presentation will walk you through the process of preparing your clients for a marathon, including tapering and delaying fatigue during the race.

644: Small-Group Training: A Win-Win!

Lecture

Maximize your hourly earning potential, professional exposure and referral streams while saving your clients money. Get tools for creating and running a successful group by finding a target market, offering a quality fitness program, and marketing and advertising in your club or community.