Using the exclusive Make and Take this seminar will focus on the first and most important steps when looking to secure corporate sponsors and agency partners. Using out-of-the-box ideas, you'll leave how to secure dollars, in-kind contributions, media coverage and other valuable resources. Hear and see examples of how to use e-mail, direct mail, personal visits and phone calls to tell your story to valuable contacts and potential prospects.

Length

1.25 hours

Format

Through small group work and large group sharing participants will create a plan to find, engage and attract sponsors to their programs. They will write an outline of a sponsorship proposal for their specific agency or program.

Learning Outcomes: Participants Will Learn:

1.List and complete the steps necessary to develop a sponsorship campaign and timeline with little or no "seed money" or budget

2.Match single or multiple sponsors to specific projects and programs to maximize ROI (return on investment.)

3.Create an unforgettable sponsorship package that will grab the attention of the most sought-after sponsors.

4.How to get and keep attention from top sponsor prospects.

Need Assessment

Funds are dwindling, competition for sponsorship dollars is fierce and many park and recreation professionals do not have specific experience generating and developing sponsorship proposals that will cut through the clutter and get results.

Learner Assessment

Written exercises will guide participants through a multi-step process in which they will develop an actual sponsorship plan. Through small groups activities participants will edit and evaluate plans for one another. Participants will also be given handout templates in order to re-create the process for additional projects.

Attendees will leave with a ready-to-implement a sponsorship plan

Attendees will write a sponsorship letter using a template

Through small group discussion attendees will identify sponsor prospects for upcoming events

Evaluation Questions and Answers

Question

Answer

List and complete the steps necessary to develop a sponsorship campaign and timeline with little or no "seed money" or budget

Planning

Internal Planning

Marketing planning

Implementing the Plan

Sales

Getting Your Foot in the Door

Closing the Deal

Negotiation

Service

Follow-up and Appreciation

Repeat Sales

How can you match single or multiple sponsors to specific projects and programs to maximize ROI (return on investment.)

Anyone responsible for communication, marketing or the overall success of an agency, its programs, services or facilities.

Proposed Chair

Jodi can chair her own session or will gladly work with your suggested Session Chairperson

Speaker

Jodi Rudick

Park Ink

2530 Vista Way, Suite F29

Oceanside, CA 92054

Phone: 760-721-3737

Fax: 760-721-3323

Speaker Bio

Jodi is one of the nation’s leading marketing experts and speakers and – for the past 10 years – has dedicated her career to elevating the public’s perception of parks and recreation. In addition to creating the extremely successful “Benefits are Endless” campaign, Jodi has written five books related to marketing and publicity. She has spoken to park and recreation audiences in 43 states and was twice named Speaker of the Year by the Promotional Products Association International. For six years Jodi sat on the city of Oceanside, California’s Parks and Recreation Commission, Golf Committee and Child Care Committee.

Make and Take™ Workshops

No Cookie Cutter Programs!

Jodi understands marketing AND the need to adapt and focus every workshop to the specific needs of your audience. Any workshop can be updated and adapted to YOUR group's needs, concerns and hot issues. This email address is being protected from spambots. You need JavaScript enabled to view it.today to discuss dates, topics or just about anything related to your training needs. She loves to brainstorm!

Webinars & Online Workshops

Jodi understands that you can't always bring in an out-of-town speaker but still want the very best training for your staff or group. Jodi can present almost any of her workshops via live, interactive webinar at a fraction of the cost of on-site trainings. Contact Jodi to brainstorm the pros and cons of onsite vs. virtual workshops and to learn how affordable this can be!