How to Watch for Plagiarism of Your Web Marketing Material

Plagiarism can hurt your brand and your web marketing campaign. Because search engines don’t like duplication, an unauthorized copy of writing on your website can really hurt you. So you should check for folks who are copying your website at least as often as you check these statistics.

Keep another tab on your spreadsheet to record copycats and indicate when you contacted them.

You can find copies by using search engines or you can use a handy tool — Copyscape.

To use the search engine method, follow these steps:

Copy one unique phrase from your website.

Paste it into the search field on your favorite search engine.

Surround the phrase with quotes.

On the search page that appears, if you see websites in addition to your own, they’re copying you!