Singapore—Popular travel blogger Nuseir Yassin announced on Instagram on Thursday, March 21, that he will be moving to Singapore by April for an indefinite amount of time. But TODAY reports that he will also be hiring people in Singapore in order to double the team of his firm, the Nas Daily Media Company, which will be based in the city.

It was actually the girlfriend of Mr Yassin, Alyne Tamir, who announced the move first on her own Instagram account, posted on Wednesday, March 20. She wrote, “Announcement: We’re moving to Singapore! After 1,000 days of moving around, it’s time to find a place to call home for us and for my new company. There are many reasons why I chose Singapore over other places.”

She let the cat out of the bag that they are setting up their company in Singapore. “I also think it’s the world’s best place for our purposes: to live and to build up the Nas Daily Media Company.”

Ms Tamir indicated that the length of time they will be staying in Singapore is indefinite, “We’re moving in April for two months or two years or twenty. Nobody knows. But I do know I want to give this a shot.”

Mr Yassin’s post the next day had the exact same wording, though the photo was different.

“Announcement: We’re moving to Singapore! After 1,000 days of moving around, it’s time to find a place to call home for us and for my new company. There are many reasons why I chose Singapore over other places. But mainly due to my belief that this part of Asia might be the new America. Singapore is the world’s most expensive city (????), but I also think it’s the world’s best place for our purposes: to live and to build up the Nas Daily Media Company. We’re moving in April for two months or two years or twenty. Nobody knows. But I do know I want to give this a shot. Thanks for all the support everyone! We don’t take it for granted.”

In a phone interview with TODAY, he said that he wanted to set up a big office “right next to the Facebook office in the big Marina Tower… so it’s just a matter of time until we get there.”

The media outlet also reports that Mr Yassin will work in Singapore under an EntrePass. This is a permit to work allowing entrepreneurs from other countries to begin businesses here. It’s valid for a period of one year, but the holder should apply for renewal before the year ends.

In Singapore, the thrust of the Nas Daily Media Company will be to develop videos on Facebook for clients, although he will keep on making the short videos concerning social issues, and that he is keeping his “channel alive.”

But as for creating content for his clients, Mr Yassin told TODAY that his company is going to be “one of the best, if not the best.”

The media outfit reports him as saying, “If you’re a start-up looking for good videos that explain what you do… you should probably go with the Nas Daily company, because (it) lives and breathes Facebook videos.”

He emphasized that his move to Singapore is completely self-funded and that he is not getting assistance from the Government. He cited the environment in Singapore as conducive for his company’s success.

During the interview, he also mentioned that he would host his yearly conference in Singapore, although he is unsure as to what the conference is to be called.

However, Mr Yassin said, “Nas means people in Arabic. So this conference will be all about the people of Singapore, by the people of Singapore.”

He plans to bring together people from different sectors to “talk about the story of Singapore,” and will give participants a chance to talk and share their lives.