January 2010 saw the launch the new Mass Effect 2 game, and EA Games in the UK wanted to mirror the game innovation with their digital marketing. Developing the world’s first interactive Silverlight banner to be ad-served on the MSN platform was an ideal...

Friday night kicked off the opening ceremonies of the XXI Games of the Winter Olympiad in Vancouver, British Columbia. This has ushered in a new era of internet based video experiences using Silverlight and IIS Smooth Streaming that will give viewers...

February 14th marked the beginning of the Chinese Year of the Tiger. In commemoration, Flora and Fauna International (FFI), one of the world’s oldest conservation societies, partnered with Shoothill , one of our key Silverlight developers in the UK, to...

Exciting news for those of you living in Europe. Eurosport, one Europe’s premier sports broadcasting networks, is delivering the Vancouver 2010 Winter Games to thousands of web viewers across 39 countries. Eurosport subscribers can enjoy a stunning high...

We’ve talked about the great new features of the Vancouver Olympics Silverlight based video and photo viewers, talked about the all of the content available in full HD quality, and talked about how Silverlight is being used in innovative ways to help...

McDonald’s has used Silverlight and a host of other exciting Microsoft technologies to build a Vancouver 2010 Winter Olympics-themed campaign for McNuggets called “ Dip it. Dunk it. Let the games begin ”. The site, which runs only during the Winter Olympic...

NOS , Nederlandse Omroep Stichting, the Dutch public broadcaster, has published great data about their Olympic game site on the influencing marketing blog, Marketingfacts.nl The following text is a translation from Dutch to English of the article from...