Friday, June 16, 2017

Leon's Flyer (Canada)

Leon's Flyer - Leon's Furniture Ltd. (TSX: LNF) Meubles Léon Limité in Ontario is a Canadian furniture retailer which first opened its store in 1909 in Welland, Ontario. The controlling interest in the company is owned by the Leon family, while some shares are traded publicly on the Toronto Stock Exchange. The company has stores in all provinces of Canada.

Leon's markets mid-range furniture, appliances and electronics; some items are discount, and some stores contain high-end showrooms with higher-priced items available. A major part of Leon's marketing strategy is its financing plans, which allow customers to defer payments for various lengths of time (the most common of which are 6 and 18-month terms). This financing is offered through Visa Desjardins.

In an effort to attract customers living in condos or smaller dwellings, Leon's launched their Urban Living Collection in June 2007, comprising smaller sized sofas, bedrooms and dining sets.