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Bod Boyle and Steve Douglas to join Dwindle Distribution

Bod Boyle and Steve Douglas to join Dwindle Distribution

El Segundo California—January 11, 2005 - Skate hardgoods and apparel company Dwindle Distribution, part of the Globe International Group and the world’s largest skateboard company, today announced it has added two industry veterans to set the direction of its multi-brandstrategy.

Bod Boyle has been appointed President of Dwindle Distribution, while longtime industry figurehead Steve Douglas has signed an exclusive consulting agreement to work in conjunction with Boyle in steering the strategic vision of Dwindle Distribution.

Boyle skated professionally from 1988 to 1993, earning a World Championship in 1990. Boyle enters his new position with over 11 years of senior level management experience from NHS, Inc. and Giant Skateboard Distribution, respectively, and is currently an active member on the International Association of Skateboard Companies (IASC) board. "With the business of skateboarding becoming more global, Dwindle provides an exciting opportunity both on a personal and professional level. The resources and reach of Dwindle willcreate unique opportunities to push skateboarding's culture in new directions around the world, something I am very passionate about.

Leaving Giant was a difficult decision. My time there, working with exceptional brands and great people, was an experience I truly value,” said Boyle. Steve Douglas, ex-professional skater, co-founder and former President of Giant Skateboard Distribution and 411 Video Magazine, has signed an exclusive consulting agreement withDwindle Distribution. Since leaving Giant in July of 2002, Douglas has been focusing on his family and UK business, the New Deal Group, which he co-founded in 1990.

“This industry is my life and I’ve really missed the hardgoods side of the business over the past two years. When the opportunity came to work with Dwindle, it all made sense. Dwindle’s rich history and backing from the Hill brothers and my old teammate, Gary Valentine, make this anincredibly compelling opportunity.”

Back in the day, Rocco and Rodney inspired so many of us skaters to do our own thing when they built Dwindle; it helped make this industry what it is today. When Bod Boyle, my best friend of over 20 years, called to tell me about his new position and then asked me to be involved, I couldn’t refuse,” said Douglas.

“I am incredibly excited to have Bod and Steve join Dwindle. They have a huge amount of skate experience, both as pro skaters and industry figureheads, and their track records are unparalleled. To have skaters running a skate company is a necessity for success in our industry.” said Matt Hill, CEO of Globe.

"Steve and Bod are not only great guys, but know more about the skate industry than just about anyone. With those guys running the ship, I'll never have to go back to work again," said Steve Rocco, co-founder of World Industries/Dwindle Distribution.