Clear and concise messaging is the objective of copywriting--for a case study, press release, blog post bylined editorial or ad. My process starts with research and applies an investigative reporter's interview techniques (asking key questions and listening). Discovering, understanding and distilling is not only the essence of a brand, but serves as the way to develop key messages. Layer on keen critical reasoning skills and editorial judgment honed from years of experience and exposure to diverse industries, as well as a commitment to style and grammar, and my words can effectively tell your story. I also understand how to pitch, position and find the best angle for strategic communications and campaigns using the right medium over the appropriate channel. And never forget the call-to-action! [Contact me]