Fans became upset with fewer people working as vendors for concessions on Saturday, making for a lack of drinks to buy while sitting in the stands. Fans were also put off by long lines at concessions stands.

"It was a little tough with the kids, very hot in there, difficult to get out," said Curt Nickols, a Badger fan upset with the concessions. "We came out to get some drinks and the lines outside were pretty long, so it was time to go."

"There's nobody up in the stands. There's no vendors up there," said Brian Kaplan, another Badger fan displeased with Saturday's concession situation. "The lines were 50 or 60 people deep when I went down in the middle of a quarter. It was awful."

After decades of having different youth organizations serving drinks in the stands, a private company has been contracted to do it. This is its first year providing the services.

In the email, Alvarez said "Unfortunately, some of you had an unsatisfactory experience with our concessions operations at today’s game. We are committed to providing outstanding customer service and today we did not meet your expectations. We apologize for the inconvenience you may have experienced. Please be assured we are aware of the issues and are already working with our concessions partner on solutions for next week’s game."