Advance Auto Parts Inc. has announced details for its 2016 Advance Auto Parts Mobile Tour with Interactions, a global leader in innovative retail solutions and experiential marketing. The tour kicks off this week and will feature a fully-branded 44-foot RV driven by two tour managers. The mobile tour will visit dozens of automotive and store events this year across the U.S., driving awareness of Advance Auto Parts’ Speed Perks rewards program to automotive DIY customers.

The tour’s first stop will be Daytona Bike Week from March 3-11. Event attendees will have chances to win prizes, receive free giveaways and earn a $5 coupon for signing up for Speed Perks at the events. A video crew will be on hand to capture interviews with attendees discussing their car projects. Participants also can try out the new Speed Perks game app and meet Tuxlee, the Speed Perks tour mascot. On March 11, Advance customers can join actors Kim Coates and Mark Boone Jr. of the hit television show Sons of Anarchy for a motorcycle ride from the Daytona Bike Week grounds to a nearby Advance Auto Parts store in Ormond Beach. Advance customers will have the opportunity to meet the stars of the hit show at the Advance store.

“We are excited to showcase the benefits and savings Speed Perks offers, and to do it in such a fun way. In partnering with Interactions, we’ve created a tour that everyone from heavy do-it-yourself car folks, to families to shade tree mechanics will enjoy. And, who doesn’t like to save money? That’s what Speed Perks is about. We hope the communities we visit will come out and participate when we roll into town. It’ll be a good time,” said Chief Marketing Officer Walter Scott.

“Interactions is once again teaming up with Advance Auto Parts on the heels of a very successful tour last year,” said Nicole LeMaire, vice president of sales and operations at Interactions. “In 2015, our tour managers engaged with nearly 48,000 event attendees and local shoppers on behalf of Advance Auto Parts, while registering more than 15,000 of them on Speed Perks. We look forward to managing the mobile tour again and supporting Advance Auto Parts as they reach more DIYers around the country.”

Attendees can spread the word about the event on social media by using the hashtag #AAPRevItUp.