It may have been the case in the past that simply having an online presence was enough to give you a fair shot against your competitors. Now, that couldn’t be further from the truth. Now that everything is web-centric, you can’t expect a sub-par website to do you any service at all. If your site isn’t getting the traffic you want, has an outdated look, or supports outdated or obsolete technology (we’re looking at you, Flash), it may be time for a website redesign. If you’re wondering where to start, you’re not alone. Be prepared for your next website redesign with the help of today’s Q&A.

The underlying purpose of a content audit is not to go through your existing content like your mom going through your Facebook photos. Rather, a content audit is used as a starting point for refreshing your content development strategy, website redesign, content strategy and much more. In today’s In-Sites, explore how to refresh your brand message by updating your website with a dynamic content audit.

Content marketing that isn't personalized for buyer personas and informed by data-driven market research is costing you conversions. While many marketing executives know, in theory, that serving the right message when prospects are ready is the holy grail, many still struggle to get the timing right.

The world is constantly changing with increasing changes undoubtedly happening in your industry right now.

So when you build your website for your startup, ask yourself this: should my website be a static version where the information essentially doesn't change? Or should my website be dynamic and responsive as your business grows and changes? A quick look at some readily available facts may inform your decision.

Anytime a business takes on a new website development project, a budget must be established. Along with establishing a budget, it is important to understand the amount of time necessary to complete the project and the amount of time available prior to the project deadline. If you’re crunched for time, this should be made very clear from the start to all involved parties. You can use this post as a guideline prior to project kickoff.
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In today’s internet arena, companies are hungrily vying for attention in order to not only attract visitors onto their website but to also convert these visitors into buying their products. However, despite companies using their website to grab their visitor's attention, their digital strategy lacks purpose with their potential audience, because what the company has to offer is not what their audience wants.

So when creating a strong digital strategy, your focus should be on:

assessing your competition to see if you are adding to your industry by creating innovative and diverse content than your competitors

addressing what your consumers want by creating content that creates a conversation with them and addresses their pain points as well as provides solutions

and assessing what your business wants by creating goals and objectives that you look to achieve for your growth

Your competitors’ performance and what your consumers and your business want is all determined by research. Without thorough research, you are loosing the key foundational factors that turns a website into a lead generating, nurturing and converting machine.

Ultimately, the goal of your digital strategy is to make sure that your website is getting the attention it deserves while providing quality to your users. And getting the right attention and creating quality content starts with an in depth digital experience strategy. By focusing on the meat of the strategy building process, i.e. the research, you will be equipped with a detailed report that will benefit your next website redesign and beyond.

Your website is your digital liaison between your business and your current and potential customers. It’s a place to provide your products and services and creating a digital experience to nurture your visitors, leads and customers.

Yet despite this potentially detrimental number, there's also positive potential here. Imagine instead if you have good website design then that 94% could become recurring visitors and potential leads. So, let's instead breakdown the 5 do’s of great website design so that during your next redesign project you can have a great, lead generating and nurturing website.

Good web development starts from the beginning. Much like marketing, you can not have a successful website without a strategy. The centricity of the web to success in business creates a demand for more than just a static website. This edition of FAQ Friday discusses ways to determine the cost of a website development project.

There are many people and companies out there who think, “I need a website. I like this one and that is what I want.” without any regard to whom they are trying to sell to, if this “new” look-and-feel is attracting the buyer personas they are going for, or does this design support their product or company values. Many companies try to be followers of known companies that are doing well or are popular without considering if their product or service can support this “new” design concept.

Here is a list of creative design concepts that should always be considered when designing a new website, or drastically re-designing a current website.

Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?