Not My Type

How do fonts change the meaning of a message? Michael Rosen is joined by Sarah Hyndman to discuss the psychology of typefaces.

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How do fonts change the meaning of a message? What was Comic Sans invented for? Why was Obama's first election campaign so typographically bold? And which font would make you buy one chocolate bar over another?

Michael Rosen is joined by graphic designer, author and the font of all knowledge when it comes to fonts, Sarah Hyndman, to discuss the psychology of typefaces.

Sarah is the author of 3 books, including 'Why Fonts Matter' and 'How to Draw Type and Influence people'. She is also the founder of the Type Tasting studio, which aims to change the way we think and talk about typography through interactive and sensory experiences.

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The Type Tasting Lab

The Type Tasting Lab contains a series of surveys that are created to be be fun and thought provoking to take part in. They’ve been designed to get you thinking differently about typefaces while you do them. Results are shared in Sarah's talks and books, some are part of the 2018 Typographic Interventions project which Sarah will be talking about at the Museum of Brands in October. Take part in her surveys here.