Manufacturer

Manufacturers transform raw materials — including plastic, metals and rubber — into finished products used in irrigation systems — such as pipe, sprinklers, drip tape and pumps. Because manufacturers focus on maximizing production efficiency and minimizing cost, they typically produce and sell items in very large quantities.

Manufacturers rely on dealer/distributors to get their products to customers. In addition to using dealer/distributors for sales and marketing, manufacturers grow demand for their products by promoting them to “specifiers” — irrigation designers and engineers, growers, water districts and purveyors, and government agencies — so these influencers will build a specific brand into their irrigation system designs.