Five cereals set to debut from General Mills in 2020

General Mills’ new Hershey’s Kisses cereal features chocolate-flavored cereal pieces shaped like Hershey’s Kisses chocolates. A 1-cup serving contains 140 calories and 12 grams of sugar. Available nationwide in January 2020, the cereal retails for $3.99 for a mid-size box and $4.99 for a family-size box.

General Mills is supersizing its Reese’s Puffs cereal with the launch of Reese’s Puffs Big Puffs, set to hit shelves nationwide in March 2020. The oversized corn puffs are made with Reese’s peanut butter and are crunchier than the original Reese’s Puffs, according to the company. Each 1 1/3-cup serving contains 160 calories and 12 grams of sugar. Reese’s Puffs Big Puffs will be available for a suggested retail price of $4.59 per 15.5-oz box.

General Mills has teamed with DreamWorks Pictures to debut Trix Trolls with Marshmallows, a new fruit-flavored cereal based on the upcoming “Trolls World Tour” film. The cereal features colorful sweetened corn puffs and bite-size marshmallows and contains 150 calories and 12 grams of sugar per 1 1/3-cup serving. Set to hit shelves nationwide in January 2020, a 9.7-oz box will retail for $3.49.

MINNEAPOLIS — General Mills, Inc. is gearing up for a year of ready-to-eat cereal innovation, beginning with five new varieties launching in the coming months.

General Mills partnered with The Hershey Co. to develop three new cereals. The two companies previously collaborated on several offerings, including Reese’s Puffs, Hershey’s Cookies and Creme Fillows Cereal and Cocoa Puffs made with Hershey’s chocolate.

New Hershey’s Kisses cereal features chocolate-flavored cereal pieces shaped like Hershey’s Kisses chocolates. The cereal is sold in select stores and will be available nationwide in January.

General Mills’ Jolly Rancher cereal contains fruit-flavored cereal pieces inspired by Jolly Rancher hard candies. The cereal pieces feature grape, cherry, green apple, watermelon and blue raspberry flavors. The cereal is currently available in select stores and will be available nationwide in March.

Reese’s Puffs Big Puffs are oversize corn puffs made with Reese’s peanut butter. The cereal will be available in select stores beginning in January and nationwide in March.

Another partnership inspired the company’s fourth new cereal set to hit shelves this year. General Mills teamed with DreamWorks Pictures to debut Trix Trolls with Marshmallows, a new fruit-flavored cereal based on the upcoming “Trolls World Tour” film. The cereal features colorful sweetened corn puffs and bite-size marshmallows.

“I’m excited about the plans we have to build on our leadership position in cereal,” said Jeffrey L. Harmening, chairman and chief executive officer of General Mills, during a recent earnings call. “We’re launching a strong lineup of innovation.”