3.
The percent of social media users
have purchased an item after sharing
or “favoriting” it on these social
media sites . . . . Social media drives
not just online purchasing, but in-
store purchasing as well – and at
about equal rates.
Source: http://www.forbes.com/sites/avaseave/2013/07/22/how-social-media-moves-consumers-from-sharing-to-purchase/

4.
Of SMBs in "hyper growth" (significant increase in
revenue year over year) say that social media is
effective for generating leads.

5.
Google+ yearly growth
rate. Is it part of your
social strategy yet?
Source: http://socialmediatoday.com/monica-romeri/2181461/new-social-media-statistics-you-need-know

7.
The percentage of those 65 years
old and above are engaged in
social media. Social media . . . .
It’s not just for spring chickens!

8.
Takeaways
• Your customers are using
mobile and social media – it’s
an opportunity capture
attention when they may be
walking by your store.
• Your prospects and customers
are spending significant time
on social – make sure they can
find you there.
• Social media engagement
drives offline purchases.
• Social media drives leads for
SMBs and B2B companies.
• Google+ may be your frog
prince – have you kissed it
yet?
• YouTube reaches over 1 billion
people monthly. Invest in
video.
• If your audience is older, social
media is a good way to reach
them.