Atelier Cologne Expands Into Brooklyn

Last week I attended a party given by Atelier Cologne in celebration of its third retail destination. The beloved brand founded by Sylvie Ganter and Christophe Cervasel can now be found in Brooklyn on Atlantic Avenue. Attendees sipped on champagne, nibbled on small bites and sampled a growing collection of superb fragrances.

Up until a few years ago, many thought Brooklyn was too far of a trek to be taken seriously. While that perception has changed in a big way, I was intrigued by Atelier’s decision to expand its retail concept into Brooklyn. At the first opportunity I had to speak with Gerard Camme, President of Atelier Cologne, I asked him about it and he flat out said, “why not.” He further explained, “We like to go where our client is. Our client is very fashionable, smart and worldly. They want to be a part of something different. That client is in Brooklyn in a big way.” Sounds like Brooklyn to me.

This is Atelier’s second store in New York. In August of 2011, they opened their first store in Nolita at 247 Elizabeth Street. In December of 2012 Atelier opened its first Paris boutique at 8 rue Saint-Florentin in the 1st arrondissment. Future store openings are planned in Shanghai, Hong Kong, Dubai and San Francisco.