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24 news analysis Kenya’s no. 1 free ne According to the report , OXL which offers e-commerce service is leading as the most searched sites this year Online trade takes root, says Google Trending people 1. Vera Sidika 2. Otieno Kajwang 3. Angel Di Maria 4. Myles Munroe 5. Robin Williams 6. Juan Mata 7. Betty Bayo 8. Joan Rivers 9. Arturo Vidal 10. Pastor Kanyari by Wahinya Henry @PeopleDailyke Tom Oghati says shopping is no longer a tiresome exercise. with internet he is able to select and purchase a product from his house using a mobile phone. Thanks to OlX. Oghati is among the Kenyans who have embraced e-commerce with gusto. according to Google search report OlX, which offers online shopping service is leading the pack of the most searched sites this year. This is a signal that Kenyans are moving away from traditional methods of trading in resonance with the rest of the world. english premier league follows OlX on the internet search. “Kenyans’ love for football remained steadfast with the 2014 world Cup leading the pack in the year’s general trending searches. The world Cup took centre stage in this year’s sports scene making it the top search globally,” says Dorothy Ooko who is the Google communications and public affairs manager in charge of east and francophone africa regional block. “The premier league is like food for Kenyans. The world Cup was just an additional menu,” said Google Kenya country manager, Charles Murito. “Kenyans wanted to find out soccer legends, sports personalities, match results, teams, players and there were those who searched for more information for betting purposes,” he added. according to Ooko, the second leading trending search in 2014 was the Kenya Universities and Colleges Central placement service (KUCCps), a Government institution that replaced the Joint admission Board (JaB). KUCCps is mandated to process admission of government sponsored students to universities and colleges, and was probably a major interest for secondary school students who wanted to know which universities they had been admitted to. Vera Sidika Besides featuring in the general searches, socialite Vera sidika was the top trending person in 2014. The late Otieno Kajwang’, Homa Bay county senator came in second following his death in november 2014. Kenya, like the rest of the world did not escape the meme craze that swirled the internet. Kermit memes took the first position in trending memes even as Kenyans demonstrated their creativity by creating memes about the outgoing Cabinet secretary Joseph Ole lenku, Ministry of interior and Kenyans’ love for football remained steadfast google head of marketing Farzana Khubchandani dorothy ooko and country manager charles Murito. (inset) Vera Sidika and Manchester United’s Angel Di Maria. PHOTOS: WAHITO KANYIRI and COURTESY Coordination of national government. Most of the memes were of lenku’s saying “crossing the red line”, with hilarious pictures illustrating the statement. He was ranked fifth in this category. from the report Kenyans are embracing e-government services with enthusiasm. Higher education loans Board (HelB), Kenya revenue authority (Kra) and Government Human resource information system (GHris), searches are among the top 10. and “Kenyans seem to be looking for locations and places on Google Maps with many looking for travel services from national carrier, Kenya airways, which is also on the list. Google Translate, Bible and Kenyatta University were also on this list,” says Ooko. she adds that for the first time, the lists for the trending searches in the three cities of nairobi, Mombasa and Kisumu have been released. Based on the results, it is evident that the cities’ residents have different interests. Mombasa residents’ are interested on wazua.co.ke, a site that talks about wealth and development, iphone 6, Technical University of Mombasa, world Cup 2014, pwani University, Coopnet (Cooperative networking), Qatar airways Careers, Mombasa OlX, Dj Bobo and Zumba for beginners. in Kisumu, Maseno University is leading in trending searches. The city also had the highest number of searches related to education with University of nairobi, Teachers service Commission (TsC), Kenya national examinations Council results and Mount Kenya University. Other searches were OClC Clas- sify, Kra, epl table, Google Translate and ali Kiba, a Tanzanian musician. searches for nairobi are same as the general trending searches, a confirmation that a large number of internet users come from nairobi and this determines the general searches in Kenya. Top 10 SearcheS 1. OLX 2. EPL (English Premier League) 3. HELB (Higher Education Loans Board) 4. KRA (Kenya Revenue Authority) 5. GHRIS (Government Human Resource Information System) 6. Google Maps 7. Kenya Airways 8. Google Translate 9. Bible 10. Kenyatta University Trending SearcheS 1. World Cup 2014 2. KUCCPS (Kenya Universities and Colleges Central Placement Service) 3. Vera Sidika 4. Otieno Kajwang’ 5. Ebola 6. Angel Di Maria 7. Myles Munroe 8. Corazon Indomable 9. Robin Williams 10. Juan Mata Trending SearcheS (nairobi) 1. World Cup 2014 2. KUCCPS (Kenya Universities and Colleges Central Placement Service) 3. Vera Sidika 4. Otieno Kajwang 5. Di Maria 6. Ebola 7. Corazon Indomable 8. Myles Munroe 9. Juan Mata 10. Robin Williams Trending SearcheS (MoMbaSa) 1. wazua.co.ke 2. Iphone 6 3. www.tum.ac.ke (Technical University of Mombasa) 4. World Cup 2014 5. Pwani University 6. Coopnet 7. Qatar Airways Careers 8. Mombasa OLX 9. Dj Bobo 10. Zumba for beginners Trending SearcheS (KiSuMu) 1. Maseno University 2. EPL Table 3. Google Translate 4. 5. Ali Kiba University of Nairobi 6. TSC (Teachers Service Commission) 7. KNEC Results 8. OCLC Classify 9. Mount Kenya University 10. KRA (Kenya Revenue Authority) sunday, December 21, 2014 / people DAIlY