Brawndo, the irony mutilator

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ROFLcon, the Internet-in-joke gathering in Cambridge, Mass., has accepted corporate sponsorship — perhaps the most pervasive of all Internet memes. The giveaway bag all attendees received included a can of Brawndo, the faux "thirst mutilator" sports drink from Idiocracy, an obscure dystopian comedy whose popularity online far exceeded is theatrical run. Redux Beverages, whose other product is a drink called Cocaine, gave LOLcats fans a nod by informing them, "Yes, you can has caffeine." (Photo by dantekgeek)