4chan gets credit for every fad, because someone goes to a different place and discovers it, goes to 4chan to post it. Then it catches faster on 4chan, and then people assume 4chan is the one to discover it.

Vesti should come up with a fad, embedd a vesti trademark hidden in the gif or jpeg file. Like put the word vesti in small print, and then spread it to 4chan, and let them hype it up, and then when they keep using the same jpeg and just add text to it, then they'll just spread the vesti around. And if they feel they did it first, then we'll have proof since the vesti trademark is hidden in it.