As convention centers around the nation max out their capacity due to the public’s rabid frenzy over comic-cons and “nerd” culture, off-site and spin-off events are becoming more common. The way that San Diego Comic-Con takes over downtown all the way to the freeway is the clearest example of “If the convention center is packed, on the streets you must act”—or something like that anyway.

No single event will ever take over New York City—the Super Bowl, political conventions, Fashion Week, even the Marathon—all get sucked up into the vast social sponge that is Amrica’s largest urban area. However, with it’s thousands of venues, NYC is also ripe for expansion of Comic-Con beyond the walls of the oppressive Javits Center.

And so — New York Super Week. Just announced by ReedPOP, the week of October 3-12 will be given over to events throughout the city at a variety of venues, leading up to the show on on October 9-12. People can buy a special “Super Week Card” which will give them access and discounts.

The events sound very pop-culture as opposed to culture focused, but still this sounds like a significant expansion of the New York Comic-Con brand—and a lot more to do for fans.

ReedPOP, the world’s largest producer of pop culture events, today announced the launch of New York Super Week – a first of its kind pop culture festival. For one week the entire city of New York will become a playground for super heroes, villains, vampires, zombies, geeks and passionate fans of all sizes. With different pop culture themed experiences happening in every corner of the City – including concerts, comedy shows, gaming events, lectures, podcasts, storytelling, food tastings and more – New York Super Week is an immersive and inclusive experience that aims to bring the energy, passion and color of the entire universe of popular culture to every corner of all five boroughs of New York City. The event will take place October 3-12, 2014 leading into the East Coast’s biggest and most exciting popular culture convention, New York Comic Con. Clear Channel Spectacolor has been announced as the Official Media Partner of New York Super Week and New York Comic Con in 2014 and will co-produce several New York Super Week events.

ReedPOP has partnered with a number of venues, bars, restaurants and retailers throughout the city, including, but not limited to: Hammerstein Ballroom, 92nd Street Y, Rock Bar, The Bell House, Galapagos Art Space and Barcade. New York Super Week will be the ultimate celebration for fans of pop culture. Kicking-off with StarTalk Live! hosted by Dr. Neil deGrasse Tyson at the Hammerstein Ballroom, New York Super Week events will demonstrate the breadth of international, national and local pop culture, ranging from live recordings of Ask Me Another and Slate’s Hang Up & Listen podcast, to The Big Quiz Thing, Running Late with Scott Rogowsky featuring the co-creators of Dr. Katz, Story Collider, and eSports competitions.

Additional partners, on sale dates and details about purchasing tickets for each of the New York Super Week events will be continually announced throughout Summer 2014. In addition to tickets for individual New York Super Week events a New York Super Week Card will be available for purchase starting on June 18 and will offer cardholders access to discounts and special offers happening during New York Super Week at dozens of retailers, restaurants and bars across the city ranging from happy hour prices, free desserts, and merchandise discounts to priority seating for select New York Super Week events.

“We envision New York Super Week taking over NYC, brining diverse content from all corners of the pop culture galaxy to all the corners of the five boroughs of the greatest city in the world. New York Super Week will follow the spirit of popular events like South by Southwest, but introduce it with a distinct New York sensibility and flair and fully rooted in the world of popular culture,” said Lance Fensterman, Global Senior Vice President of ReedPOP. “With New York Comic Con becoming so popular amongst fans, media and sponsors it was natural to broaden the scope of content and tear it out of the Javits Center and into the city at large allowing new fans and more fans to experience a whole week of content leading into the show.”

“With New York Comic Con attracting over 130,000 people each year to the Javits Center and generating tens of millions of dollars to New York City¹s economy, we look forward to the increased programing being offered through New York Super Week,” said Fred Dixon, president and CEO of NYC & Company. “We encourage both New Yorkers and visitors to experience the inaugural New York Super Week, a truly unique pop culture celebration throughout the City¹s five boroughs.”Since ReedPOP’s first event in 2006, the sold-out New York Comic Con, the group has sought to dually produce exceptional experiences for passionate audiences and grow the industries surrounding these passions, and this philosophy has led to burgeoning attendance, the support of major creators and publishers, and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration), UFC (UFC Fan Expo) and Penny Arcade (PAX). ReedPOP’s events now reach 600,000 attendees, welcome 3,000 exhibitors, showcase 2,000 guests, and occupy 4,000,000 gross square feet across 15 conventions on four continents around the world.

Additional exciting details about New York Super Week, events, talent, and sponsors will be revealed in the coming weeks. For more information and to purchase tickets, please visit www.NewYorkComicCon.com or www.NewYorkSuperWeek.com and New York Super Week’s social media pages (Facebook, Twitter & Instagram).

Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.