On Thursday, the chain announced it is swapping out its
Dollar Cravings Menu for a unified Cravings Value Menu,
which ranges from $1 menu items to $5 Cravings Boxes.

The dollar menu is disappearing as a fast-food staple as
chains increasingly emphasize bundled value deals.

Taco Bell is ditching the dollar menu.

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On Thursday, the chain announced it is swapping out its Dollar
Cravings Menu for its new, unified Cravings Value Menu. The
Cravings Value Menu will include both $1 menu items, such as the
$1 Grande Burrito, as well as $5 Cravings Boxes.

In December 2017, Taco Bell announced it was expanding its dollar
menu. The chain rolled out 20 limited-time $1 offerings
throughout 2018, in addition to the 20 permanent $1 menu items.

"While [the dollar menu] was a huge focus in 2018, and a promise
we exceeded, in 2019 we're really focusing on the revamped Value
Cravings Menu and what that means for fans," a Taco Bell
representative said in an email to Business Insider. "We're
confident the new look, feel and offerings go against competitors
value offerings."

The dollar menu - made famous by McDonald's - has mostly
disappeared from modern American fast-food chains. While many
chains have $1 menu items, companies have increasingly turned to
different types of value deals.

For example, McDonald's killed the Dollar Menu in 2013. In
January, McDonald's launched the $1 $2 $3 Dollar Menu, which
offers deals at three price points. And, in November,
McDonald's launched the $6 Classic Meal Deal, a bundled deal
that includes one entrée, a small fry, a drink or sweet tea of
any size, and an apple pie or seasonal pie.

McDonald's isn't alone in turning to bundled deals as a way to
win over budget shoppers. Burger King introduced
its $6 King Box in December, and Wendy's expanded its
four-for-$4 bundle deal earlier in 2018.

Now, with the Cravings Value Menu, it seems that Taco Bell is
ready to join its rivals in emphasizing bundled deals as the
dollar menu's power continues to fade.