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“The leads are weak?” The f’n leads are weak? You’re weak. I’ve been in this business fifteen years…”

Also:

“These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be just throwing them away… They’re for closers.”

Classic script writing and acting for sure, but what exactly were those Glengarry leads and what makes them so special? […]

Even knowing that 20% of the sales people in our world close 80% of the sales, there’s still much to be said about the quality of leads. Clearly the Glengarry leads were well targeted with a high probability and expectation to close. On those cards were the names, addresses and phone numbers of truly interested prospects who were waiting for that call from a “Mitch & Murray” salesperson.

The leads are golden because they weren’t just produced as a result of marketing mud thrown against the wall. The sales person who calls on those leads has a great chance to close the business because he or she is actually fulfilling a desire or solving a problem for someone. The prospects themselves at some point have already indicated as much.

Weak leads are time, money and enthusiasm thieves. If you’re a business owner or in sales, consider how exciting and lucrative your life would be if you could close a high percentage of your sales activities? What if you went to work every day expecting to close numerous sales? That possibility comes from expert salesmanship and, also, working with well targeted leads.

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About Profitable Marketing And Attracting Prospects

attract, verb, To fascinate, captivate, delight and invite.

Prospective clients need great reasons to want to know you...

Marketing and advertising provide a wonderful means to approach your new prospects. If you make a product good enough, people will make a path to your door. If you want prospects in large numbers, construct a highway. Strategic marketing is that highway.

Most people won't commit to becoming a client and entrust financially until they are first shown and convinced that a genuine understanding and high regard for their personal desires, hopes, dreams and fears exists and is foremost within your company, practice or organization's DNA.

In other words, they must come to truly trust the individuals and company they’re considering before anything else can ever occur.

However, if your company is sincere and demonstrates in your marketing that your priorities are people’s betterment first and selling your products and services to them comes after that, then you begin to quickly earn that trust.

These are the Golden Rules of business. They are also the pillars necessary to develop prolific strategic marketing for your company.

If your company functions with these principles, you can and should project that for all in your market to see.

Now you have effortlessly created the beginning of a personal rapport and faith in you and then receive opportunities to discuss how your products and services are designed to address the wants and needs prospective clients have.

Because it feels real and heartfelt to them too, people want to know more about your company and will consider bringing their business to you sooner.

After exceptional client experiences are delivered and received by them, they then tell their friends.

Intelligent marketing, in tandem with your golden rule company, is what delivers your connection with new clients for the products and services they need with those you offer.

Together these two pillars will revitalize your market, intensify your market and even create and discover entirely new markets...

Based in the L.A. South Bay (Redondo Beach), I created In-The-Flow Marketing to help you and your Southern California company experience the business growth that comes from your company owning intelligent prospects attraction marketing as a business asset.

You will make great things happen for the people who become your new customers and for your company too.

Prospects attraction marketing is reliable, measurable and demonstrates the soul of your marvelous company and all of its products and services...

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Good Books About Marketing

Something To Remember

"I want to shine light on something here – Alex Rodriguez, one of this season’s Guest Sharks, will go down in history as one of the best players in MLB history. Did you know he is 5th all time on the strikeout leader board with 2,287? Without swinging for the fences, A-Rod would have never been a 3x MVP, World Series Champion, Gold Glove Award winner, 14 time All-Star, or hit for 696 home runs. Those 2,287 failures are the exact reason he succeeded. Keep going after your goals. Don’t let one bump in the road stop you from leaving your legacy."

Think Big,

Daymond John

More From Jim Campbell

I love entrepreneurial spirit, your company, the positive effects good marketing can have on it for your clients, for you and your employees and am devoted to helping you and your Southern California business to experience (and delight in) the increased revenue that comes from attracting more new sales.

My approach and model is to consult and develop a marketing strategy and action plan to help you reach the business and sales goals you have in mind. Effective and measurable marketing that specifically connects your products and services to qualified new customers and clients is what you want and what I deliver.

Expect working with me to be a positive life changing experience for your company, and for you...