Case Study: Brand Development

How to guide a pioneering company in growing their business and brand?

Client:

Text to Change / TTC

Project:

Consultation regarding proposed brand renaming and development

Partners:

Company founders and senior executives

Solution:

Series of two half-day BrandStorms with the Founders, Executive Board and senior stakeholders in order to work through their new corporate direction and to evaluate the potential for evolving their brand.

Three follow up meetings with the communications team to provide guidance on developing an internal cultural guide, brand book, and for launching the new name and brand identity.

Results:

Organisation adopted the new name TTC Mobile

Senior executives gained further clarity and confidence in their choice of new brand direction and corporate strategy