For organizations that don't want to compete on price, Lina Group, Inc. provides market dominance strategy consulting and training to help them clearly differentiate for sustainable growth and higher margins. Led by Theresa Lina Stevens, we specialize in enterprise software, services and solutions aimed at c-level and senior executives. Learn about our services.

We do the full range of strategic marketing, from vision and strategy development through execution and results measurement. We use the Apollo Method for Market Dominance™ as a framework for our thinking, implementation and deliverables. Here are some specific examples of common projects. See our portfolio for additional examples. Please contact us at inquiry@linagroup.com about your particular needs.

We guarantee your satisfaction with all of our work. If for any reason you aren't delighted, we keep going until you are.

Market Dominance Audit

Obtain an objective analysis of whether you are conveying distinct differentiation through the eyes of the market place and what you can do to improve.

Typical arrangement: 2-5 days, flat fee, executive briefing.

Vision Development

Quickly create an end-game vision of what your company, operating unit or business solution will mean in the market place and how that will spell success for your stakeholders. As a starting point, do this based on what you already know, and let the initial vision become a living document that you update as you learn more over time.

Positioning, Messaging, and Core Communications Elements

Determine how to uniquely position your company or offering in a crowded market and articulate that in concise language that immediately conveys your unique selling proposition. Also develop elevator statement, messaging and boilerplate material that clearly differentiates you from competitive alternatives and can be used in market-facing materials for consistency.

Quick Hit Growth Strategy

Avoid analysis by paralysis or plans that sit on a shelf by quickly developing a pragmatic, executive-level strategic plan based on available information that can become a living guideline for driving operating plans and communicating the game plan with the rest of the organization.

Investor/Stakeholder Presentation

Whether a startup seeking investment or a new business unit requiring funding and/or resources, create an investor presentation that effectively tells your story and conveys a compelling revenue and profit opportunity.

Quick Hit Market Assessment

Far too many companies jump right into business solution marketing without really understanding what will resonate with customers. When done right, outcomes of the market assessment will significantly shortcut the offering rollout process while increasing the odds of market success.

Business Solution Definition

If you have commoditized products or services but want to differentiate and sell higher into the organization, you need to bring them together in a way that solves a common, critical market problem. Create a conceptual design of the offering that resonates with your salesforce and the customers they'll be approaching.

Enterprise Solution Sales Presentation Development

Most enterprise business solution sales presentations fall on deaf ears, because, well let's face it, they're boring. They don't tell a provocative story, engage senior executives, or speak to their business needs. Most sales presentations also fail to help the audience really visualize what the offering does and what makes it unique. Create an engaging presentation your sales teams can deliver with conviction and pride.

Sales Presentation Delivery Coaching

Help your salesforce more effectively deliver the sales materials you have developed by coaching them on how to tell the story, reel the audience in, and bring the solution and value proposition alive.

Lina Group, Inc.

Market Dominance Strategy and Training

Lina Group, Inc. is a strategic marketing firm focused on helping companies differentiate to dominate their chosen markets for sustainable growth and higher margins. We work with organizations in extremely crowded, competitive sectors, with an emphasis on enterprise software, services and solutions aimed at senior executives.