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Darty

Leveraging Weather Synchronization to Generate Awareness

Objective

Generate Awareness for Darty's collection of summer products.

Approach

We designed and delivered a comprehensive HTML5 campaign centered around key 'summer' products. Using weather-sync data, we triggered the ad to be delivered in real-time to users in areas where temperatures were above 20°C. Additionally, users would see different creative based on a scaling temperature ranges (20-25°C, 25-30°C, 30°C+) with two different creatives developed for each range. Users who clicked the ad would be redirected to the product's dedicated page on the client's website.