Haider Ali

Haider Ali is a lecturer in marketing at the Open University, where his research focuses on social marketing and his teaching covers both undergraduate and postgraduate courses, academic and vocational.

Since 2013, Haider has been a guest lecturer at the London School of Economics.

Learn how to design your activities to engage customers through relationships instead of a one-off sale. When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow. This free online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.