Items Tagged with 'survey'

ARTICLES

A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say.

Seventy percent of consumers said coffee will be part of their Valentine’s Day dinners or dates this year, an independent survey by Dunkin’ Donuts, Canton, Mass., reported. Of those, 50 percent indicated that they would prefer to receive a fresh cup of coffee from their sweetheart rather than flowers.

Instant, ground or whole bean coffee are still the most popular choices for the at-home consumer, but 17 percent of drinkers prefer single-cup coffee, according to a survey by Mintel Group Ltd., Chicago.

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Learn how the craft beer segment is helping the overall U.S. beer market, how craft brewers are embracing growth opportunities, what innovations brand owners are doing to entice consumers and new on-premise alcoholic beverage sales tracking

Attendees will learn about functional beverage innovations, trends, and consumer purchase drivers, what Millennials expect from healthy beverage products and how to make and keep your brand relevant and sensory challenges in functional beverages and flavor/odor masking solutions to meet consumer expectations for great taste