Have you ever heard of the saying “Loose Lips Sink Ships”? If you’re from the Greatest Generation then you definitely know how important this is! If you’re a younger generation, the meaning behind the phrase originated in WWII. It was prevalent on propaganda posters urging Americans to be careful about what they say because sensitive information could cause great harm to our soldiers’ lives. The reality was that when it comes to security, you could never be too safe. This analogy applies to your online presence today. Security of your online accounts is absolutely critical and it’s the reason I am diverting […]

Mobile websites are essential to the success of your online future. We know that mobile usage is increasing and that this trend is not going to go away. You also realize that you must consider your audience and what they define as a great user experience, because if you don’t, you’re only creating a website for you and that’s not in your best interest. Once you understand that you need to invest in making your website mobile friendly and you’ve planned out what your website visitor needs to experience, it’s time to design that killer mobile website that engages AND […]

Last week we talked about why your website must be mobile friendly and the importance of offering a great online brand experience. Now that we’ve discussed the reasons why your business needs to adapt to the web and the various browsers we conduct our searches on, it’s time to provide you with advice on how to make your website mobile friendly and how to get the most ROI from your investment. Ready? Creating a killer mobile website experience. The first thing you need to know about creating a killer mobile website experience is that it’s all about the design. While […]

It should go without saying that the web changed the world. We can surf the web for pleasure or business 24/7. We can get anything we desire with the click of a button. We can build relationships with the person next door or with someone 5,000 miles away without ever leaving our home. We can research our ailments on WebMD, play video games with friends in another state, or watch current events unfold as they happen. The possibilities are endless! I think it’s pretty cool what we can do these days via the web. What amazes me more is that […]

Social media is important for any business or non-profit organization. You must be engaging your clients or your customers online in order to thrive in our digital world. It’s no longer a question of whether you should be participating in online conversations, but how you should be doing it. There are two main areas that I want to focus on in this post: The Tools and The Rules. First, you have to decide what social media apps or channels you want to use to build your brand. There are plenty of options available and it can be overwhelming. The second […]

Our world has forever changed due to social media. The exchange of news or ideas used to take days, even weeks to share. Now we can have all the information we ever wanted in an instant. We can learn about large earthquakes in San Francisco as it’s happening. We can hear about how a company brand has done something wonderful or horrible in seconds. We can even watch a live jump from the edge of space with our phone, when it seemed impossible to broadcast from the moon over four decades ago. We are connected in ways some of us […]

Building an effective brand is one of the most critical investments you could ever make in your business or organization. Great brands thrive. Horrible brands die. Even if you have a fantastic service or product, you can find yourself struggling to stay alive because your brand doesn’t resonate or connect with your audience. Today I want to talk about the essence of branding and why it’s important for you to invest in it. What is Branding? Some of us imagine a fiery hot iron rod with a unique symbol being burned onto the backside of a cow. This type of […]

Many business owners have long wondered whether a website is really worth their investment, and if so, what their return on investment will be. This is completely understandable because launching a new website or redesigning one can be an arduous task and very expensive. After all, if you’re going to spend thousands of dollars, shouldn’t there be a reasonable expectation that you will generate it back? The honest answer is it depends. Generating a return on investment when it comes to website design and development is based on many factors, but the truth is that if you have a great […]