ITV's strategy seems to be 'highlight the stars we're paying bucket loads of cash to try and make the channel popular again.' If that's the case, then the posters fulfill that brief. But I don't think they're your best work, Scamp. Sorry. And definitely not Scowling AD's best work. Is there any online that might bring the ideas to life a bit more?

Scamp, what happened to 'Don't write headlines until you've miserably failed to come up with a purely visual solution'? That was your advice about press ads, which you said were just little posters. Does this current crop of work mean your teams 'miserably failed to come up with a purely visual solution' in every case?

Is 'Run London' a reference to Run London (by that I mean, is that pair of words supposed to call to mind the phrase 'Run London', made popular by Nike's recent fun runs?) and, by extension, is Hickesy brave-but-thick?

Or did Steak and Kidney just randomly choose that order of words without realising that it's exactly the same as a well-known (in ad circles) phrase (and, by extension, do they not read D&AD annuals)?

This is decent work Scamp, no doubt about it and certainly not 'pony' as the 12.52 anon said and for what it's worth I think Stark and Kidney's 'Run, London' is rather clever. But it's not exactly breaking new ground in the TV category. Put a C4 logo on it and it's the same as theirs. On the whole they take the cast/featured star and work with them (see Shameless, Green Wing, The F Word, Desperate Housewives etc). Funny thing is, the best TV poster work is still the old LWT campaign that GGT did back in the early 17th century.

I don't mind the top ad as it goes. Sure, it won't be worrying many juries, but it's a nice line. The bottom two I'm less keen on, but it's still a shift in the right direction for ITV. Usually all their ads inspire me to do is switch over to channel 4 and stay there until the day I die.