#MorePower2You

Datsun celebrates bold choices in a new campaign

A digital campaign to share inspiring stories of Datsun Owners

NEW DELHI (APRIL 9, 2018) – Building up the 5th anniversary celebration in India, Datsun today launched #MorePower2You – a campaign that brings alive inspiring stories of real Datsun redi-GO owners. Through this initiative, the brand aims to recognize and celebrate the bold choices Datsun redi-GO owners have made to realize their dreams across different walks of life.

Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd. said, “Bold and fearless, passionate and self-driven is what defines Datsun and its owners. #MorePower2You is a celebration of bold expressions, passion and the unconventional paths Datsun redi-GO owners have embarked upon to realize their dreams and achieve success in life. We are extremely proud to have such passionate owners as part of our Datsun family and salute their spirit!”

A three part series comprising of short two minute films of Datsun owners across different parts of the country showcases the obstacles they have overcome to achieve their dreams and how their Datsun red-GO has been an integral part of this journey. Based on digital platform, the campaign will be driven through a series of planned social activations and innovative storytelling under the campaign hashtag #MorePower2You.

Digital has played a critical role in our successful run in India, and we are leveraging digital platforms effectively to target our customers. In fact, digital is leading Datsun’s main communication and marketing strategy. This approach is driven by the fact that globally almost 70 per cent of car sales are digitally influenced. Customers today have great knowledge about the product even before visiting the showroom. This has hugely influenced the way we are communicating with our customers.

Nissan Motor Co.Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.

About Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datsun - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.