Is today's marketer ready for AI-powered advertising? What plans are they putting in place to
utilise the oceans of data they have available? And do they have the necessary
skills within their department to deploy predictive marketing and stay ahead of the
competition?

These are just some of the questions asked by Forrester Consulting in this brand new Thought
Leadership paper, compiled on behalf of Rocket Fuel. Click on one of the links above
or scroll down to discover research highlights.

MARKETING DEPARTMENT OF TOMORROW

86% of marketers plan to improve personalisation capabilities in the next 12 months

Marketers are preparing for a world in which AI is powering marketing decisions at speed and in
real time. 61% of respondents said they were equipped with the technology required to
implement an AI strategy. In addition, 65% said they understand the potential of AI to
change how they create and deliver value to customers.

While masses of data, customer journey and a single view of the consumer remain challenges
for brands and marketers, AI-powered Predictive Marketing is at the top of the list of
priorities for the coming months. With 78% saying all marketing will become predictive.