On Page SEO – Optimisation Skills SEO Agencies Should Know

At a very broad level, the seo that a search engine optimisation agency carries out, will consist of two major categories. Those broad categories are what is done on each page of the website and also what is done off or away from the website. Both are equally important and really one needs the other in order to function properly.

On page seo is the process of notifying the search engine spiders exactly what the page is about. There are many elements that can be optimised that fall under the on page seo category.

On Page SEO Optimisation

Here are some of the most important on page elements:

Keywords in the Domain name

Keywords in the Url page title

Keywords in the Title tag

Keywords is the H1 tag

Single keyword density

Exact match keyword density

Optimised H2’s to H4’s

Keywords in the meta description

Image alt tag optimisation

Internal linking and silo architecture

Word count

Schema markup

Page load speeds for desktop and mobile

On page seo can get technical and in depth when we get into topics such a concurrency and latent semantic indexing and for this post we’ll try to keep it as simple as possible.

There are so many signals that the search engines like Google look for. As an seo company we have trimmed down the many hundreds of signals to just a handful that we focus on.

Even on page seo elements have different weights so we want to make sure we take advantage of that.

Here some of the on page elements that we focus on listed by strongest first.

1: Keyword within the domain. If your most sought after keyword was ‘red leather shoes’ then the domain that would be most powerfully optimised would be ‘redleathershoes.co.uk’. You could adjust that use a partial match and also make it more brand-able like ‘cobblersleathershoes.co.uk’. This domain contains a partial match of the keyword.

2: Keyword in the url structure. If you have a branded domain and want to focus your homepage on the broader generic topic, an inner page url structure can be used. So using the example again of ‘red leather shoes’, you could have a page optimised like ‘leathershoes.co.uk/red’ or even ‘cobblersleathershoes.co.uk/red’ or if you have no keywords in your domain you could opt for something like ‘cobblers.co.uk/red-leather-shoes/. One word of caution: You don’t really want to repeat the keyword in the url structure if you have it in the domain.