The resort is quite small and has a very specific pine forest character. You can easily walk across the whole village on foot or rent a bicycle. Prior to 1928 it was a fishing village. Jurata is also the name of a Slavic pagan goddess of the Baltic Sea. The village was named after her.

As a primarily beach village, visitors will spend most of their time sun-bathing and swimming. While the water is of excellent quality, it is cold at times, and visitors should watch for small jellyfish. Jurata also has excellent wind-surfing opportunities - renting, lessons, etc.