Every Mainer knows of Joe Bornstein, but not as many actually know the man. Those who do know Joe personally know that he usually has a smile on his face. Maintaining a sunny disposition is one of his trademark attributes, and he thinks its an important part of living an overall happy life, which is a belief shared by Flex your Face, a movement based on the idea of building the community around the simple concept of celebrating the small moments in your day, like a smile. FYF's goal is not only to recognize and celebrate these small moments in your life that make you smile but to help create them, every single day.