Dynamic Brand Identity by Ice9 Interactive

Ice9 Interactive Creates The Reflect Dynamic Brand Identity

Ice9 Interactive, the maker of the award winning design Dynamic brand identity:Reflect by Ice9 Interactive illustrates, Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story..