SSL (Secure Sockets Layer) Certificates - Secure your website

SSL (Secure Sockets Layer) is a standard security technology for establishing an encrypted link between a server and a client—typically a web server (website) and a browser; or a mail server and a mail client (e.g., Outlook).

SSL allows sensitive information such as credit card numbers, social security numbers, and login credentials to be transmitted securely. Normally, data sent between browsers and web servers is sent in plain text—leaving you vulnerable to eavesdropping. If an attacker is able to intercept all data being sent between a browser and a web server they can see and use that information.

More specifically, SSL is a security protocol. Protocols describe how algorithms should be used; in this case, the SSL protocol determines variables of the encryption for both the link and the data being transmitted.

SSL secures millions of peoples’ data on the Internet every day, especially during online transactions or when transmitting confidential information. Internet users have come to associate their online security with the lock icon that comes with an SSL-secured website or green address bar that comes with an extended validation SSL-secured website. SSL-secured websites also begin with https rather than http.

Why Do I Need SSL?

One of the most important components of online business is creating a trusted environment where potential customers feel confident in making purchases. Browsers give visual cues, such as a lock icon or a green bar, to help visitors know when their connection is secured.

If your site collects credit card information you are required by the Payment Card Industry (PCI) to have an SSL Certificate. If your site has a login section or sends/receives other private information (street address, phone number, health records, etc.), you should use SSL Certificates to protect that data.

Your customers want to know that you value their security and are serious about protecting their information. More and more customers are becoming savvy online shoppers and reward the brands that they trust with increased business.