Currently USA is dominant and popular country and a preferred country for hosting. However if you live in Europe specially in UK you must consider hosting your website locally because if you have a site like Britain and UK Listings where you have lot of visitors your server need to be close to your visitors. Hosting the site locally in England has manifold advantages . First of all you are dealing with a local company with same time zone so their administrators and customer service department will be opened during your local time and you have the advantage that your issues can be solved or resolved during your business timings.

The other thing is that there is a thing called pining time in internet. Ping time is less if the server your site is hosted locally so that the data does not has to be transferred to far away countries and across overseas.

Here is how this works in a bit detail. Actually internet traffic routing is that every router stores with it the information about the routers near to itself. Every router will gives preference to send traffic to the router which is closest to the final destination of the packet. This is the manner how the packet keep on traversing from one router to the next and ultimately reaches its final destination. This transfer of data from one router to another is called a hop. There is another factor to all this routing mechanism and that is its trust on other networks which is called reliability.

The higher the reliability more is the chance the router will pass data to it. So this transfer of packet from one destination to another keep on happening like this and each time the routers intelligently decides these things with the help of routing tables and reliability factors and some other factors some times like cost.

So this was a bit of explanation on why you should decide to host in your own country UK England if the people who will be using this site will be mostly from UK . The loading time for the users in UK will thus be less because of less number of hops in case of UK Web Hosting. England hosts usually have one problem due to which people some times avoid them and that is they are somewhat expensive then their counterparts across the world.

So before hosting a site with hosts in United Kingdom you must have all these facts in mind and if you can afford should always give your local companies a first try. Looking for a good UK hosting company can be done by going to the sites which reviews the services of different hosts. There you would definitely useful resources and experiences of people which have been using services of these hosts. Also UK is a major hub for network traffic in Europe . Other major hubs in Europe are in Germany and Sweden but the most major one is UK so that another good reason to host in UK.