Hurst to add four levels of performance to the retro-inspired Challenger, and will show the results at SEMA.

Famed shifter company Hurst Performance plans to begin selling modified Dodge Challengers in January, and will unveil a demonstration car at the SEMA show this November.

Hurst will offer four stages of performance. The Stage 1 package will be installed at dealerships approved by Hurst. This package bolts a custom Magnaflow exhaust to the Challenger R/T’s 5.7-liter Hemi engine and lowers the car an inch on Eibach suspension bits with Bilstein shocks. Polished retro-style 20-inch wheels, a pistol-grip shifter, Hurst badges, and a plate stamped with the car’s serial number provide visual distinction. Hurst says Stage 1 Challengers will be the last flavor to be rolled out, and doesn’t yet know when they will be available.

By January, Hurst hopes to begin selling Stages 2, 3, and 4 of its modified Challengers through select Dodge dealerships across the country. The cars will be shipped from dealers to Hurst’s performance shop in Irvine, Calif., where they will be modified for additional power. Stage 2 takes the modifications made in Stage 1 and adds a K&N intake system, a reprogrammed engine computer, and BFGoodrich tires. Black seats with gold stitching adorn the interior, while a hood scoop, trunk spoiler, and Kicker sound system provide extra flair. Stage 2 cars will only be available in white or black, with gold stripes.

Stage 3 adds a supercharger to the mix for even more power from the 5.7-liter V-8. Stage 4 is for the 6.1-liter Challenger SRT8 and adds all the same modifications—including the supercharger—and is only available in black with gold stripes.

Hurst has yet to dyno test the modified cars, but the Stage 4 car is expected to produce over 500 horsepower. Pricing hasn’t been finalized, either.

Hurst program director Ron Flint says the company is currently looking to find individual Dodge dealerships through which to sell the cars. He claims the modified Challengers are just the first step to reintroducing Hurst to the performance mix.

“The Hurst brand has been kind of dormant for a few years,” Flint says. He says Hurst plans to modify the Dodge Charger and Ram, and eventually vehicles from other manufacturers that “might surprise you.”

At the SEMA show in November, Hurst will show a Stage 4 Challenger. By then, Flint says, he hopes to have nearly 10 dealerships ready to start selling the cars in January.