Today’s episode is another special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser – if you are not familiar Sennheiser shaping the future of the audio industry with a unique culture of innovation, a passion for excellence, and rich history of high end product development ranging from headsets to microphones and if you’ve been tuning in you’ve certainly heard me raving about their recently released Ambeo Smart Headset that allows you to both RECORD and playback your content in 3D sound – to learn more about that check out the links down below and we talk a bit more about that at the end of this episode!

The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of this year. It was a really great event consisting of live music performances, interactive guest panels, and masterclasses like the one you will hear now Industry folks extensive dialogue on topics like VR, 3D audio, the present and future economy of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser – it was free to attend!

If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day.

Today’s release is from the “Digital Marketing” masterclass recorded on Oct 6th, on Day 3 of the series hosted by the super talented and quite frankly, supremely engaging Jordan Chalmers! Jordan is one of those guys that is so good at pattern recognition and pushing the envelope that they had to create a new role for him at Atlantic Records where he is now the Lifestyle and Influencer Marketing Manager.

We’ve spoken about Influencer Marketing in music here on the podcast before so if Jordan gets you excited about this topic definitely check out the interview we did w/ Nick Yeeles in episode number 8 back in July!

In this masterclass Jordan gives the audience a literal plethora of examples of clever and, just as importantly, achievable digital marketing and influencer partnership strategies that he employs at Atlantic Records for Artists like Lil Uzi Vert, Cardi B, Bruno Mars and more.

The implications of this conversation are relevant to all who have an interest in the expanding world of Influencer marketing which presumably includes you if you’re still with us and in you’re absolutely in for a treat – so without further ado….The Future of Audio Series: Digital Marketing Masterclass by Jordan Chalmers!