Description

Many trials which have taken place during the last year have proved consumers’ demand for Mobile TV and also their willingness to pay for it.
However, making Mobile TV a real success story requires smart decisions on business models and technology.
IQPC is dedicating an international conference to provide you with best-practice case-studies of successful Mobile TV strategies:

• Gain an overview of spectrum availability and policies in order to ensure your position in the Mobile TV market
• Define the most efficient business models for Mobile TV to decide on your future Mobile TV strategy
• Assess the best broadcasting technologies to attract the customers
• Evaluate the best pricing models for Mobile TV to define the best pricing structures
• Learn which content genres will boost Mobile TV to make your Mobile TV strategy a success story