In honor of its new series "#RichKids of Beverly Hills," E! is sharing the wealth with Chicagoans.

The new reality series, debuting at 9 p.m. Jan. 19, takes viewers inside the closets of wealthy 20-somethings. To promote the show, E! has launched the "Finders Keepers" promotion in which fans can win five luxury items in Chicago and other participating cities.

E!'s "#RichKids" Team will be plant five items around the city for you to find on Jan. 19. Fans can check Instagram—the show's sign is @RichKidsOfBH—for visual clues to the locations of the five items. Photos of landmarks, street signs and iconic markers and other clues will point the way to the hidden luxury items that could include headphones, bracelets, backpacks, wallets and handbags.

When an eligible fan discovers one of the items, they simply take a selfie with it and post that to Instagram using the #RichKids hashtag. For those who aren't lucky enough to find a prize, there is still a chance to win $10,000. Eligible fans can take a selfie holding a #RichKids sign, post to Instagram with #RichKids hashtag through Jan. 20 and they will be automatically entered into a national sweepstakes to win $10,000.Find the official rules at this E! page.

Other cities and the dates of their "Finders Keepers" days are Philadelphia on Jan. 18 and Los Angeles on Jan. 20.

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