WEBFOLIO MANAGEMENT INChttp://webfoliomanagement.com
Investing in web based businessSun, 10 Dec 2017 21:23:32 +0000en-UShourly1http://webfoliomanagement.com/wp-content/uploads/2017/06/cropped-Webfolio_Logo-32x32.jpgWEBFOLIO MANAGEMENT INChttp://webfoliomanagement.com
3232How to Know When You Should Start Working for Yourself – It’s a Simple Calculationhttp://webfoliomanagement.com/2017/07/25/how-to-know-when-you-should-start-working-for-yourself-its-a-simple-calculation/
http://webfoliomanagement.com/2017/07/25/how-to-know-when-you-should-start-working-for-yourself-its-a-simple-calculation/#respondTue, 25 Jul 2017 01:19:48 +0000http://webfoliomanagement.com/?p=2282There are many people out there who have always wanted to be their own boss. Thanks to the internet and the vast capabilities of technology, it is now easier than any other time in history to do just that; be your own boss. For better or for worse, many of those same people are still punching the clock for someone else. Maybe they are better followers than leaders or maybe they don’t know what business would be right for them. Everyone has their own reasons. However, the answer that I hear most often is that it’s simply not the right time. That of course begs the question, is there a right time to start working for yourself?

The answer is yes, and it all boils down to a simple calculation that you probably learned in middle school. In fact, the set-up may be the hardest part. First, take your yearly salary and divide that by the number of hours you work in a year. This will give you your hourly rate or as I like to say, it will tell you how much your time is worth. If it’s easier, think about your monthly salary and hours worked. For instance, if you make $80k per year and work 2,080 hours per year, (40 hours per week x 52 weeks) your rate is roughly $38.50 per hour.

Next, you will need to estimate the amount of money you will make by starting your own business. Since there are no guarantees and building a business does not happen overnight, it may make sense to have a range or pick a few different scenarios. Let’s say that because you are starting from scratch, you may need to work 100 hours per week, and because of all that hard work, you think you can pay yourself $200k per year. Believe it or not, this scenario would put you at the same exact rate as above, roughly $38.50 per hour.

Sure, we could have used different numbers and $200k may be too optimistic for year 1, but that’s not the point. Contrary to my statement above, this exercise is designed to illustrate that there is no perfect time to start working for yourself. According to James Altucher, with salaries decreasing and home prices skyrocketing, the American dream is becoming just that, a dream. Therefore, whether your goal is to work for yourself or someone else, the sooner you decide, the better you will be able to prepare for the future of your career.

When it comes to devising effective digital marketing strategies, creativity and a whole lot of research are always the best way to go. SaaS solutions are tools to make your life easier, so you should use them as such. Considering how much data users produce on a daily basis, it would be impossible to handle them the old fashioned way. So, the sooner you start benefiting from SaaS tools, the faster your business will grow. Below, Cristopher Burge (a passionate full-time writer and also the editor of Cloud Storage 101) outlines 10 digital marketing strategies that involve SaaS solutions.

10 Digital Marketing Strategies that involve SaaS Solutions

1. Attract New Customers Via Multiple Channels

Millennials are usually the ones you think of when you think of multi-channel marketing strategies. But the truth is, social media is not just for the young. Statistics show that nearly 75% of all the adults who go online use social media as well. So, you should use this as an opportunity to target more customers by spreading out your content.

Using multiple channels at once can be very tiring, and very costly if you’re going to hire people to manage these platforms. SaaS can do that for you. These automated solutions can drastically reduce costs, and handle the data flow much more efficiently than a person could. The IBM ExperienceOne Suite is one such solution that can help you manage your marketing campaigns and streamline your workflow and communication between multiple departments.

2. Create Unique Content

Customers need a value proposition when they decide to buy a product or a service. They need to know why they should buy this product, and more importantly why they should buy it from you. Producing content can help you answer these questions for them. For this strategy to be effective, however, you need to create a lot of it, and it needs to be effective.

There are plenty of programs that can help you find ways to deliver content that works, in the sense that it sends the right message to the right people, like HubSpot. This way, you can focus on producing more, while having a firm framework in place.

3. Segmenting Your Audience

Not all people are alike, and a truly productive digital strategy cannot appeal to everyone, all the time, in the same way. There are online services that can assist you in segmenting your customer base so that you can produce content, ads, and offers that are more suited to their specific interest and needs. One of the most popular ones is TargetEveryOne. This program helps you interpret data regarding your customer segments, and plan out your content for maximum efficiency.

4. Time Your Content Just Right

Once you’ve solved the more delicate issues of what you’re putting out there, and who you’re putting it out for, the next step is to actually publish it online. Your timing can have a major impact on its effectiveness. You’ll want to find the exact time frame when your potential customers are going to see it and have the time and willingness to read it.

Spacing out your content output can become a very time-consuming task if you’re not using automated programs to do that for you, especially if you’re working across multiple channels. There’s a lot of room for error, so using a SaaS that’s specifically created to handle this task, like Batch for example, can save you a lot of trouble in the long-run.

5. Nurture Leads Before Conversion

Nurtured leads are much more profitable than non-nurtured leads. In fact, there are quite a lot of reasons why you should invest in lead nurturing. Many companies probably neglect this strategy probably because it’s very costly, and can be time-consuming. But luckily, you can draw all of the benefits of nurtured leads, without the hassle, using dedicated programs, like MakesBridge, that make sure all of your potential customers stay engaged, and interested.

6. Encourage Your Visitors to Stay Longer

People need some time before they decide whether to make a purchase or not. The more you can keep them on your site, without being annoying, the more likely it is that you can turn this engagement into profit. There are many solutions out there that can keep your visitors browsing more on your site, either by predicting what content might appeal to them more, or simply offering them more things they might be interested in when their attention starts to wander. One such program, Picreel, is specifically designed to recover abandoning visitors.

7. Optimize Your Content for Multi-Platform Engagement

If you’ve managed to produce content that attracts valuable leads, you’re going to want to maximize its potential. However, simply dropping it into an app is not going to be enough. There are services that can help you optimize your content for use on multiple platforms, such as OneSpot. That way, your content can have an even wider reach, and you can get more out of it.

8. Do Your Research

Any marketing strategy requires a lot of research. Tried and tested methods are definitely valuable, but you have to adapt to your needs, and customer base, if you want to get the most out of them. Research is very time-consuming, so if you want to speed up the process, find a SaaS that can help you out. From keyword research to marketing trends, there are plenty of services that offer everything from general, all-encompassing research tools that can collect and analyze data gathered from your customer’s interaction with your content to more specific things for more efficient targeting. Adobe Campaign is one such inclusive solution, but there are plenty more to choose from.

9. Thank Your Loyal Customers

Building a strong relationship with your customers is the key to long-term business success. Marketers should work not only to attract new customers, but they should also find ways to keep them. SaaS tools, like Tango Card, can help you manage customer loyalty programs, offer rewards, and adapt your offers to make your customers come back for more. It shows your customers you truly care about them, and you’re willing to do everything it takes to see them satisfied – this is an under-utilised approach within digital marketing strategies.

10. Ask for Referrals and Feedback

Marketers should also consider getting feedback from their customers so the business strategy can align with their needs and interest. Customer referrals are a great way to build trust in your brand since potential leads are usually influenced by what other customers have to say. Often, marketers find it difficult to ask for feedback or referrals, either because they feel it’s somewhat intrusive, or simply because they can’t find the right phrasing to do so.

Automated programs, such as Houston, can be quite useful in this respect, since they can ask for feedback without these dilemmas, in a timely fashion. And they can also help you store, and sort through that data, so it’s always at your disposal.

Digital Marketing Strategies & SaaS solutions

Digital marketing can have a major impact on your company’s success. You can now reach a wider audience, across multiple channels. As the number of users increases, and with them, the amount of data that is being produced, implementing SaaS solutions to handle the workload is going to be absolutely vital if you want to make the most of your digital marketing strategies.

Online PR News – Reno, NV – Picreel has announced the winner of their 2016 sweepstakes, ‘Win Free Leads For a Year’. The winner is DogTV, a television channel developed especially for dogs. As the Grand Prize winner, DogTV has won one free account for the entirety of 2017. The free account includes both Picreel’s conversion rate optimization (CRO) software and the company’s account support services. This is the first time Picreel has run such a sweepstakes. “We are thrilled to have won this sweepstakes. The timing is perfect because we have a huge marketing push coming in 2017, which includes a focus on our online and mobile marketing. The best part is, we already know Picreel works because we’ve been using it for the last 6 months,” said Ron Levi, Founder DogTV.com (www.dogtv.com) Levi noted that Picreel’s conversion rate optimization (CRO) software has been instrumental in the company’s growth over the last year, helping DogTV to gain conversions from their website and drop their costs per subscriber. “Picreel has definitely helped us gain more conversions. It’s one of the first tools we embedded in our website and it remains one of the most effective. We aren’t doing any kind of Google or Facebook ads just yet in part because Picreel has worked so well for us,” explained Levi. Picreel is an exit intent software solution that helps users convert website traffic into subscribers or paying customers. The software is able to ascertain when a site visitor is about to leave the site page. Just as the visitor makes a move to do so, Picreel’s software publishes a pop up ad to the screen. This ad can take any form the user wishes from an email sign up form, to a survey, to a link to a new page, to a special discount or buy offer. The idea is to turn visitors into buyers by gathering contact information or encouraging the visitors to take a very specific action before leaving the site. “I’m excited for DogTV and looking forward to working more closely with them in 2017. We see this as the start of a partnership. We’re not going to just say, ‘Okay, you won. Here’s what you get’. Instead, we plan to work very closely with DogTV to promote their brand and share their story. One of the first things we have on tap is a podcast about DogTV and their experience with Picreel so far,” explained Kevin Petersen, CEO of Picreel (www.picreel.com). Visit www.dogtv.com to learn more about DogTV and to see Picreel’s CRO software in action. Visit Picreel at www.picreel.com to learn more about the company’s products and services. About Picreel.com: Picreel is a conversion rate optimization software company with 10 years of experience helping website owners get more customers with fully customizable pop-up overlays, surveys and links that capture website visitors before they leave a site. About DogTV: DOGTV provides television for dogs as a 24/7 digital TV channel with dog – friendly programming scientifically developed to provide the right company for dogs when left alone. DOGTV is created by PTV Media LTD, has been designed together with some of the world’s leading pet experts, and produced by experienced professionals from the television industry. It is currently available in 14 countries, including the U.S. –

Online PR News – RENO, NV – Conversion rate optimization (CRO) software company, Picreel, has added 2-way CRM integration to their exit intent popup and native ad software. The addition allows Picreel users to personalize their targeted ads even further. Picreel is the first product of its kind to utilize customer relationship management (CRM) meta data this way. Captured leads can be passed in real-time to more than 300 CRM tools to trigger follow up campaigns and sales activity and turn visitors into buyers and subscribers. “2-way CRM integration means our customers’ ads can be highly targeted and personalized for both email responders and return visitors. While lead passing is not unique to Picreel, our ability to leverage meta data to personalize ads gives us a leadership position. We have invested in more CRM integrations than any other CRO tool so we can make the API connection for almost any new customer. What really sets Picreel apart, however, is the new personalization functionality; it recognizes responders and return visitors for CRO retargeting which is something that has not been done before,” noted Kevin Petersen, CEO of Picreel (www.picreel.com). The software is so effective that many Picreel users report a 25% or greater improvement in their conversion rates after using the software. Email list growth reportedly accelerates by as much as 70%. “Picreel has demystified the process of CRO for a lot of our customers. Many companies shied away from CRO because they thought it was too complicated, but our program is so simple to use anyone can do it. There is no coding experience required. Users literally enter a few bits of data into a form and the program does the rest. It’s very easy and very effective. We’ve seen client campaigns on our platform return positive ROI in as little as six days from launch,” said Petersen. Picreel offers a wide range of templates for lead capture, special promotions, and surveys that are optimized for both desktop and mobile browsers. For companies unsure if they have the time to launch a CRO campaign, Picreel offers a Quick Start campaign path that helps new clients launch their first campaigns within minutes. The company also offers a full service campaign management option where clients can contract the CRO experts at Picreel to design and run their campaigns to convert website traffic for them. Learn more about Picreel or sign up for a free 30-day trial at www.picreel.com. About Picreel.com: Picreel is a conversion rate optimization software company with 10 years of experience helping website owners get more customers with fully customizable pop-up overlays, surveys and links that capture website visitors before they leave a site.

Online PR News – Reno, NV – Picreel, a conversion rate optimization (CRO) software company will be exhibiting at the Traffic & Conversion Summit 2017 in San Diego from March 10-12, 2017. The event is a popular digital marketing conference and is the largest conversion conference in North America. “This is a conference that we look forward to attending every year. There is always a ton of great information and ideas coming out of the sessions and, of course, we really enjoy the opportunity to connect with our customers in the exhibition hall. This year we plan to showcase new features to our software and also will have some exclusive offers available to everyone who stops by Booth 19,” explained Kevin Petersen, CEO of Picreel (http://www.picreel.com). Peterson went on to explain that even if a company can’t attend the Summit to see Picreel in person, they have other ways to keep current with the Picreel products and services. The Picreel blog is full of ideas and solutions that companies can use to convert web traffic and make the most of their Picreel ads. Picreel also runs a Customer Success Stories podcast which features one to three customer success stories each month. Included in the podcast are exclusive digital marketing tips. The podcasts feature actual Picreel users who share information about how they use the product and the impact it has had on their business. Podcasts are posted on the first Monday of every month and are available through iTunes under http://www.newworldpodcasting.com. Another way to get to know Picreel is to schedule an advanced demo with their team of CRO experts. The demo allows potential Picreel customers to see the exit intent software in action and gives businesses a chance to ask questions and get answers directly from the Picreel team. “The demos are the single best way to find out if Picreel will work for a company. It’s an opportunity to ask the pointed questions that pertain to a specific business or business function and find out if Picreel can help meet marketing and conversion goals. We have a great team, all of whom are very well-versed in the software and what it can do and has done for other businesses. Seeing the product in action on a website and then seeing the behind the scenes of how to set up a campaign is really eye-opening for people. They are surprised by how easy it all is,” said Peterson. Visit Picreel at Booth #19 at the Manchester Grand Hyatt this weekend or at http://www.picreel.com to learn more about the company’s products and services. About Picreel.com: Picreel is a conversion rate optimization software company with 10 years of experience helping website owners get more customers with fully customizable pop-up overlays, surveys and links that capture website visitors before they leave a site. – See more at: https://www.onlineprnews.com/news/847906-1489111330-visit-cro-company-picreel-in-san-diego-march-1012-at-the-traffic-conversion-summit-2017.html#sthash.ix8vAhYt.dpuf