Amazon emerges as India's most trusted online shopping brand: Survey

After Amazon, the Brand Trust Report 2016 named Snapdeal and Flipkart to be most trustedPTI | March 05, 2016, 09:06 IST

The California Board of Equalization reported last week it took in $96.4 million in September-commerce.

The world's largest e-retailer Amazon is India's most trusted online shopping brand followed homegrown Snapdeal and Flipkart, a survey said.

Other firms to figure in the top 10 trusted online shopping brands are Ebay, Myntra, Yepme, Jabong, Naaptol, Shopclues and Askmebazaar.

The survey was conducted among 2,500 respondents, aged 21-50, across 16 cities and its findings have been compiled in The Brand Trust Report, India Study 2016. The report is issued annually by TRA (formerly Trust Research Advisory).

"Amazon is India's most trusted online shopping brand with 36 per cent of the trust pie. Together, these three brands make up for 76% of online shopping trust pie," TRA chief executive officer N Chandramouli told reporters here today.

Overall, South Korean smartphone maker Samsung Mobiles has emerged as the most trusted brand in the country followed by Sony and LG, while Tata Group is the only Indian corporate to figure in the top five.

As per the study, the top five most trusted brands are Samsung Mobiles, Sony, LG, Nokia and Tata.