New World - Artisanal Hoarding

"The Artisanal Movement" is campaign project for New World Development, a property development company in Hong Kong. We were asked to provide a visual solution that demonstrates its company five core values, imagination, bespoke, craftsmanship, heritage and contemporary. Using black and white images blend in the heritage taste with modern layout. We are excited to see our work being produced in such big scale and decorate the neighborhood for the next few years.