From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries.

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Goodgoes in depth on both the how of using new tools and the why.

While most people agree that having a mentor is a good thing, they don’t know how to find one or use one. And despite widespread approval for the idea of being a mentor, most people don’t think they have the time or skills to do so.

The Power of Positive Leadership is your personal coach for becoming the leader your people deserve. Storyteller Jon Gordon crafts the fables that inspire great leadership: The Energy Bus, The No Complaining Rule, Training Camp, and others have helped hundreds of thousands of people around the world achieve their true leadership potential.

The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential.

Nothing drives business success like a staff of talented, productive employees. So why accept a hiring process that fails you time and time again? Well, there's one person who doesn't: Scott Wintrip. And in High-Velocity Hiring, he provides the tools and systems for creating a hiring process designed for today's fast-paced, talent-deficient landscape.

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

Bestselling author Brian Tracy teams up with Christina Stein to show how to find true balance - when all your actions and choices are guided by a profound knowledge of what is most important to you. You’ll not only feel less stressed, but you'll accomplish more, and more efficiently, that you ever thought possible.

One of Asia’s best-respected writers on business and economy, Hong Kong-based author Mark L. Clifford provides a behind-the-scenes look at what companies in China, India, Japan, Korea, the Philippines, South Korea, Singapore, and Thailand are doing to build businesses that will lessen the environmental impact of Asia’s extraordinary economic growth.

By drawing on both prominent and lesser-known news stories throughout history, Dave Yarin explores the aspects of human nature that prevents us from acting on warnings from credible sources, armed with credible data, in both the business setting and in our personal lives.

A comprehensive guide to utilizing new individual health plans to save 20 to 60 percent on health insurance. This book is written to ensure that you, your family, and your company get your fair share of the trillions of dollars the U.S. government will spend subsidizing individual health insurance plans between now and 2025.

This is the story of how Frank Perdue built his chicken and grain company from a father and son operation to an international company that today employs 19,000 people and sells to more than 100 countries. The general public, and in particular, the millions who knew him in their living rooms through the folksy ads that made him the number one marketer in the country, will enjoy knowing what this entertaining and brilliant man was really like.