-Create an unlimited number of shopping lists each with different categories, custom fields and icons-Quickly enter items using QuickLists and and a fast-entry grocery database-Assign items to multiple stores & track per-store prices-Customize the column display and sort order for each list-Email needed item lists to other SplashShopper users or as plain email-Sync with the SplashShopper desktop over Wi-Fi (sold separately for $9.95)