“Organizations that don’t have any automation should just start getting developers and operations together and working together,” said Andi Mann (@AndiMann), VP of Strategic Solutions in the Office of the CTO at CA Technologies.

Not long ago, the main application behind Netflix.com was delivered as a single war file. Imagine the process, complexity, and cost involved in delivering a simple new feature to this behemoth application. Tickets were submitted, multiple teams were engaged, VP approval was required, hours/days of time elapsed, exhaustive test-suites were run, complex deployment procedures were invoked.

Continuous delivery is not a new concept in application development and companies are looking to see how they can incorporate it. With more traditional releases, companies pack in as many features as possible and make significant changes to the software.