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About Us

Welcome to the Asante London website

We specialise in couture dress design for special occasions. All garments are hand crafted in the UK and made from the finest quality fabrics, trims and embroideries. Asante London Garments are recognisable for their unique design features and combination of classic elegance, glamour and seduction.

The Designer

Sherelle Asante is designer and creator. Her sculpted design and attention to detail reflect her technical background in pattern cutting and garment technology.

Sherelle then went onto work as a garment technologist in Ladies Fashion, where she picked up her keen eye for detailing and technical knowledge of fabrics and fit. During Sherelle’s career she worked at top UK retailers such as Jack Wills and John Lewis, here she learnt about high standards of finishing and quality.

Building The Brand

The Asante London Couture brand was dreamt up while Sherelle was living in Miami. Her idea was to bring the glitz and glamour of Miami fashion together with the classic sophistication of British fashion.

The collection is available to purchase now or get your own custom made design made by visiting our custom made page.