Living the Non-profit Lifehttps://livingthenonprofitlife.wordpress.com
There's nothing like working with and for non-profits in New York City
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1 http://wordpress.com/https://s0.wp.com/i/buttonw-com.pngLiving the Non-profit Lifehttps://livingthenonprofitlife.wordpress.com
Why Maintaining Your Own Site Workshttps://livingthenonprofitlife.wordpress.com/2012/09/03/why-maintaining-your-own-site-works/
https://livingthenonprofitlife.wordpress.com/2012/09/03/why-maintaining-your-own-site-works/#respondMon, 03 Sep 2012 23:14:04 +0000http://livingthenonprofitlife.wordpress.com/?p=805A few years ago, St. John’s Episcopal Church on Staten Island hired us to revamp their website. The original site was serviceable but, well, blue-ish and gray-ish, and not very welcoming. Here’s a screenshot, captured from the Wayback Machine:

St. John’s Episcopal Church website in 2008.

The revised site, however, is very friendly and outgoing, reflecting the new minister, Fr. Roy Cole, and his international, diverse, and flourishing parish. Here’s a current screenshot:

How the Site Got to be So Good

Fast Smart Web Design provided the visual-design smarts, of course, but the most important thing we did was to turn it over to Denise Ciluffo, the parish administrator, and Fr. Cole.

Maintaining your own website isn’t good just because it’s cheaper than sending the work out. It’s good because the quality of the site goes up, for two reasons:

1. Someone is paying attention. Denise keeps on top of the site using Contribute, despite being in the office only three days a week with plenty of other things to do, like the Sunday bulletin, the newsletter, programs for the senior center associated with the church, and so on. But she’s the epicenter of all information flow at the church, so who better to update the website?

2. Local information is sticky. “Sticky information” is information that is hard to transfer or explain to someone else, partly because it’s based on experience and partly because it’s nearly unconscious, like a habit. Because Denise and Fr. Cole are so familiar with the parish, they know when a piece of information is important and needs to be on the site (and also when a piece of information is problematic and shouldn’t be put up). We would have no idea–all information is of equal weight to us.

The result is that the site is rich with information–everything from lay-minister schedules to events to sermons. It also demonstrates the personality of this parish far better than any mission statement would do.

It’s not to say that a web firm can’t do a good job maintaining a site for a client, but it helps to know that organization well. Until you do, though, you need to ask lots of questions and listen for what isn’t said–what’s assumed, what’s habitual, and what sets off unexpected sparks.

Churches and other faith-based organizations often have wonderful websites, right up until the people who created them leave. Sometimes they move away; sometimes they burn out. In either case, the organization is left with a site that becomes more outdated every week, once a week.

The Unitarian Church of Staten Island was almost in this position. Their longtime webmaster was stepping down, but luckily, two members of the Communications Committee were willing to take on the job.

But let me digress for a moment: The Unitarian Church of Staten Island, which was founded by abolitionists, has a long history of social activism. Their most famous member was Robert Gould Shaw, who led the 54th Massachusetts Regiment composed of freed slaves, in the fateful Civil War attack on Battery Wagner, Morris Island, SC. He was immortalized, along with his regiment, in the film Glory.

So it was obvious to us at Fast Smart Web Design that this group of people would have the intellectual, physical, and spiritual energy to maintain their own site. We showed one member how to use Adobe Contribute, and the other already knew how to use Adobe Dreamweaver. Between them, they’ve kept the site up to date and have solved most of the inevitable glitches on their own. Check out their Sunday Services and Upcoming Events pages to see how well they (as well as the church) are doing.

The web administrators said they’re willing to talk to other faith-based organizations about the process of redesigning and then maintaining an organizational website. Not all the issues are technical, they point out — the team needs to be able to manage privacy, workload, and interpersonal issues as well. Contact us if you’d like to get in touch with them.

Fast Smart Web Design has worked with Naima Rauam on her site, Art in the Afternoon (fish in the morning), through two design iterations. Both the first and current versions are notable for what’s not there: No colored backgrounds, no busy banner, no complicated navigational strategies. Instead, because the site is so simple, your eye is drawn to the paintings themselves.

Why is the site called “Art in the Morning (fish in the afternoon)”? Simple: When Naima started painting at the Fulton Fish Market, one of the fish mongers let her set up a gallery in his shop after the market closed at 11 a.m.

With Art in the Afternoon, we learned two things:

The more descriptions you include, the better search results you get. This is obvious, of course, but it’s time-consuming to write descriptions–and if you’re spending your time describing old pieces, when do you get time to make new ones? But as Naima adds more text, her Google Analytics page shows more hits.

Simplicity is not for everyone. When we showed Naima’s site to Russians in our usability workshop in Moscow, they didn’t like it at all. But after we toured the Hermitage in St. Petersburg a few days later, we guessed why the minimalist style was so unpopular in Russia. If your ideal staircase looks like this, why would you like a plain white background?

A staircase at the Hermitage Museum

]]>https://livingthenonprofitlife.wordpress.com/2011/12/26/designing-art-in-the-afternoon-fish-in-the-morning/feed/3livingthenonprofitlifeArt in the Afternoon (fish in the morning)state_hermitage_museum_st_petersburg_russiaWhat We Did for Meals on Wheels of Staten Islandhttps://livingthenonprofitlife.wordpress.com/2011/12/26/what-we-did-for-meals-on-wheels-of-staten-island/
https://livingthenonprofitlife.wordpress.com/2011/12/26/what-we-did-for-meals-on-wheels-of-staten-island/#commentsMon, 26 Dec 2011 15:12:52 +0000http://livingthenonprofitlife.wordpress.com/2011/12/26/what-we-did-for-meals-on-wheels-of-staten-island/

Meals on Wheels of Staten Island

As a Meals on Wheels (MOW) volunteer since 2001, Victor has been delivering meals every Wednesday to about twenty elderly clients. He noticed that the Meals on Wheels of Staten Island website hadn’t been updated for years, and when he asked, he found that MOW didn’t have much of a relationship with their web developers. They had trouble contacting anyone at the company and no one from the company tried to contact them.

Fast Smart Web Design offered to redo the website and set up the new version in such a way that the (extremely overworked) volunteer administrator could easily update the pages herself. She now regularly updates the newsletters and tweaks the pages when rules or procedures change.

In the redesign, we also

connected Meals on Wheels with PayPal for donations, memberships, and events

created volunteer and client application forms with reCAPTCHAs to reduce spam

added an SSL certificate to make sure that no one outside MOW could access clients’ information without their permission

added a translation widget to make it easier for multilingual clients to understand what was on the pages

included a widget that made the type larger (or smaller) to help older adults read the pages

]]>https://livingthenonprofitlife.wordpress.com/2011/12/26/what-we-did-for-meals-on-wheels-of-staten-island/feed/1livingthenonprofitlifeImageRejected! Tattfoo Tan on getting rejection lettershttps://livingthenonprofitlife.wordpress.com/2011/12/09/rejected-tattfoo-tan-on-getting-rejection-letters/
https://livingthenonprofitlife.wordpress.com/2011/12/09/rejected-tattfoo-tan-on-getting-rejection-letters/#respondFri, 09 Dec 2011 14:33:03 +0000http://livingthenonprofitlife.wordpress.com/?p=599COAHSI’s blog has a write-up by Tattfoo Tan on applying for arts grants, what it feels like to be rejected, and what to do about it. Perfect. Check it out.
]]>https://livingthenonprofitlife.wordpress.com/2011/12/09/rejected-tattfoo-tan-on-getting-rejection-letters/feed/0livingthenonprofitlifeThe 1776 Celebration at the Conference Househttps://livingthenonprofitlife.wordpress.com/2011/09/07/the-1776-celebration-at-the-conference-house/
https://livingthenonprofitlife.wordpress.com/2011/09/07/the-1776-celebration-at-the-conference-house/#respondWed, 07 Sep 2011 17:52:39 +0000http://livingthenonprofitlife.wordpress.com/?p=583The following describes the 2010 1776 Peace Conference Celebration at the Conference House on Staten Island. It is by Nicholas Zvegintzov, whose many interests and projects are visible here: http://www.maint.com/.

I successfully but sleepily caught the 11:01 train in St. George, about 45 minutes to Tottenville, the end of the line, where the front of the train almost ends in the water at a long-abandoned ferry landing.

I first took this trip in 1979, when there were still some old wooden rail coaches on a siding and on the street approaching the ferry a boarded-up porticoed building, perhaps part of an old hotel. Both are gone, but otherwise it is very much the same – well, more clustered town houses on the far side of the Kill van Kull.

Reenactors with soup tureen

I walked through prosperous tree-lined streets past some pleasant houses built on the shore, and got directions from a man who was exercising two dogs and two teenage daughters. He comes here every Sunday, but had little idea what the Conference House was or the Conference. ‘In 1976? Ah, 1776. Tell my daughter, she should learn.’ His daughter of course not very interested.

Inside I found camp fires and women bustling in long dresses, some nice teenagers making a carrot pudding and selling an apple-and-bacon boiling on cornbread (the best), some vegetable soup from a giant iron tureen, and what was billed as ‘churned butter on bread’–churned by the kids, but not enough to get it beyond faintly whipped cream–so no real buttermilk to sample.

An acid woman who had churned butter herself years and years ago (I have too) said ‘The kids these days, they’re lazy, they just don’t want to continue’. That really wasn’t fair, since nobody showed them that if you persist you can form butter and pull and pat it out with wooden spatulas.

The black girls in costume looked uncomfortably like illustrations of slave times, but they were cheery.

Period musicians and toy dancer

Outside the stone house there was music and dancing. We were introduced to this little dancer but of course I forgot his name. He was introduced as ‘The most popular member of our troupe’ and danced on a chair arm.

After a while people started filtering down to the foreshore, down a scraggly parched lawn, to look excitedly for the rowboat on the other shore. That was in itself quite participatory, I thought, since it must have been a big excitement on September 11 1776, though at that time it would have been an armed camp, Admiral Lord Howe’s main encampment.

Soon the rowboat was spotted leaving the far shore, and then a voice-of-god siren filled the air. Harbor traffic!

The rowboat in the channel

The crew rowed desperately!

Rowboat at left, the Ship Hercules at right

Collision averted! A lot of harbor traffic considering that the rebels and the British are said to be exchanging musket fire and insults across the river….

Safe on the Conference House side of the container ship

The little boat, quite overloaded, reaches the beach. The crew turn out to be bumboat women! Well, also a youf controlling a new-fangled outboard motor! Good thing too, maybe.

The rebels and hostage make it to the Conference House shore

The rebels are in the middle of the boat. The man in a red coat is the hostage officer sent by Admiral Howe when he sent the dinghy across. The hostage was from his staff and would assure the rebels of their safe conduct during the truce.

This hostage was of advanced years, which seemed to be a verisimilitude problem with the re-enactors of Staten Island.

The first meeting, on the lawn

The distinguished rebels came ashore and I, in harmony with Staten Island’s ever progressive image, shouted loyally ‘Long live King George!! Long live King George!!’ The crew stayed in character, with Edward Rutledge of South Carolina giving an angry sneer and the hostage crying ‘Hear! Hear!’

It was quite a pageant, with the bystanders accompanying the characters up the lawn to the house.

At the foot of the lawn the delegation was fitted with new-fangled wireless mikes, and Admiral Lord Howe’s Pretty Narrator (everybody should have one of these) came over the P. A. at the top of the lawn. Howe, who had been friends with Benjamin Franklin before the late unpleasantness, had invited the rebel leaders to parley under a flag of truce–‘otherwise, if they were caught, they would have been hanged as traitors’.

Howe, with an honor guard of (?) Hessian mercenaries, and his lovely Narrator, greeted the delegation mid-lawn and Franklin introduced Rutledge and Adams, whom Howe had never met. Some of the dialog and discussion is said to be taken from notes made by Howe’s secretary (a man, as seen in a genre 19th C painting), though I’m not sure about all the banter (I must ask Susan, who I didn’t see yesterday). Note: The banter is verbatim as well. –SLF

Howe: ‘I see you have brought with you my hostage.’

Franklin: ‘Yes, sir, we are entirely confident to rely upon the word you yourself have given.’

Howe: ‘I trust you had a comfortable journey?’ (2 days on the road from Philadelphia)

John Adams (lanky future President from Boston): ‘Yes, My Lord, though last night I was forced to share a bed with Dr. Franklin, whose girth greatly exceeds mine. And he subjected me to one of his scientific theories.’

‘Which one of my friend Dr. Franklin’s many theories are you speaking of?’

‘That fresh air will cure a cold. I had the beginning of a cold and Dr. Franklin insisted on leaving all the casement windows open. And now, as you can hear, my cold is worse.’

Franklin: ‘Ah, but my theory is correct, because you see I do not have a cold.’

They came up the hill together and, according to the Narrator, had a hearty lunch of beef, mutton, and good wine, and then sat down to the parley, presumably indoors in 1776 but outdoors today.

Howe urged the many advantages of being in the Empire. The delegates repeated that the entire 13 colonies, assembled in a Continental Congress, had voted for independence, and rehearsed the many indignities, unbefitting free men, suffered under colonial governors. And argued what a resource a free and independent nation the new America would be, able to take care of trade, piracy, and the colonial Spanish without burdening the Empire’s long supply line.

Howe said the word ‘independence’ was completely unacceptable. The rebellion had gone badly for the colonists–they had been chased out of New York and Long Island and defeated in Massachusetts–and his scouts had shown him how ill prepared and ill equipped were General Washington’s troops.

The delegates retorted that the fighting was costing the British crown a fortune, and the King had even imported thousands of foreign mercenaries to fight against the colonists.

Howe said he was empowered to offer a compromise–a full amnesty for all rebels if they laid down their arms.

John Adams stood up angrily. ‘I have been informed that there is a secret protocol to the amnesty–that if one John Adams of Boston is caught, he will be hanged.’ Note: This was true. Howe was under orders to hang Adams, amnesty or not. –SLF

Home: ‘I know of no such protocol, sir.’

The delegates offered their own compromise–that the King should withdraw British troops and mercenaries, and no harm would come to them.

So it was an impasse. Howe said regretfully: ‘If there are hostilities, it will be a bitter and painful struggle for you, and I assure you you will lose’.

So they regretfully adjourned, and Howe and his lovely Narrator accompanied the delegates to the top of the lawn and had his soldiers escort them to their boat on the shore.

So ended the last attempt to mediate the war, which lasted 8 more years, and dragged in France and Spain and others (the real first world war?).

Howe commanded naval forces for 2 years, then resigned because regarded as too pro-American in his sentiments. But he returned to command during the French revolutionary wars (‘the glorious 1st of June’) and subsequently mediated the Spithead Mutiny.

Benjamin Franklin became the colonists’ emissary to Paris, where the French entered the war on the colonists’ side.

John Adams became the second President, after Washington.

Edward Rutledge, who was quite a racist, was captured during the Siege of Charleston (South Carolina), and survived the war to become Governor of South Carolina.

If you’re on the front lines of public health initiatives, as members of the Staten Island Hunger Task Force, Take Care Staten Island, and the Staten Island Smoke-Free Partnership are, the idea that you’re going to be able to make a dent in obesity, alcohol or drug abuse, or smoking seems ludicrous.

Reduced coronary heart disease rates from 195 to 126 per 100,000 population and reduced stroke deaths from 61.6 to 42.2 per 100,000 population.

Significantly reduced lead poisoning. In 2000, childhood lead poisoning was a major environmental public health problem. Black children and those living in poverty and in old, poorly maintained homes were affected the most. Because of state and federal lead poisoning prevention laws, lead poisoning dropped from 88.2% to 0.9% among children aged 1-5 years between 1976 and 2008.

So maybe it takes 10 years to see results. Or possibly longer: At least 15 years ago, Henry Spira and other animal activists started a campaign to reduce pain and suffering among laying hens. Last night, I noticed a band of type around the Hellmann’s Mayonnaise jar: “Contains Cage-Free Eggs.” Wow. Can’t be more mainstream than that.

]]>https://livingthenonprofitlife.wordpress.com/2011/06/14/we-did-manage-to-do-something-right/feed/0livingthenonprofitlifeIf you're ready for a zombie apocalypse, then you're ready for any emergency. emergency.cdc.govMind the Gap!https://livingthenonprofitlife.wordpress.com/2011/06/07/mind-the-gap/
https://livingthenonprofitlife.wordpress.com/2011/06/07/mind-the-gap/#respondTue, 07 Jun 2011 21:05:20 +0000http://livingthenonprofitlife.wordpress.com/?p=549First, let’s start with the poverty line. As of 2011, for the 48 contiguous states, the Dept. of Health and Human Services poverty lines are:

For a single-person household: $10,890
For a two-person household: $14,710
Three persons: $18,530
Four persons: $22,350

The list goes up to eight, but let’s stop here. On Staten Island, 11.2% of people are at or below the poverty line. (Try to imagine living on $10,890 a year.)

Poverty line or up to 130% of the poverty line

If you make less than 130% of the poverty line, you’re eligible for food stamps (called SNAP or Supplemental Nutrition Assistance Program everywhere except New York State) and other programs such as WIC (Women, Infants, and Children) and Senior Farmers’ Market Nutrition Program (FMNP).

130% of the poverty line

If your annual income is higher than 130%–in other words, $10,890 x 1.3 or $14,147 for an individual or $29,055 for a family of four–you’re no longer eligible for food stamps but your children are still eligible for free school lunch.

185% of the poverty line

Between 130% and 185% ($20,146.50 for a single person or $41,347.50 for a family of four), your children are eligible for reduced-cost school lunch, mothers are still eligible for WIC, and seniors can still get FMNP. (On Staten Island, talk to the folks at Seamen’s Society for Children and Families for help determining eligibilities.)

Here’s the gap

Food insecurity is defined as “at some time during the year, you were unable to get food, or were uncertain about whether you could get food, for yourself or your family.” In other words, you’re food insecure if you sometimes start running out of food towards the end of the month or just before a paycheck and don’t know how you’re going to get enough food for yourself or your family. (This may sound familiar, unfortunately, even to people who see themselves as middle-class.)

Of those 13.4% of food-insecure Staten Islanders (93,440 people), 33% get or can get food stamps; 18% can get reduced school lunches for their children and other benefits; and 49% can’t get any federal food benefits.

In other words, if you make 185% or more of the poverty line ($20,146.50), you’re plain out of luck.

That’s the gap: 45,786 Staten Islanders aren’t eligible for benefits and yet don’t make enough money to reliably feed themselves or their families.

What do you do if you fall in?

If you’re not comfortable asking for free food, then work for it–volunteer at a pantry or soup kitchen. They can always use the help and, based on my experience, you won’t go home hungry or empty-handed.

]]>https://livingthenonprofitlife.wordpress.com/2011/06/07/mind-the-gap/feed/0livingthenonprofitlifeSecede from the Union over Farm Food? Maine Town Passes Landmark Local Food Ordinancehttps://livingthenonprofitlife.wordpress.com/2011/04/25/secede-from-the-union-over-farm-food-maine-town-passes-landmark-local-food-ordinance/
https://livingthenonprofitlife.wordpress.com/2011/04/25/secede-from-the-union-over-farm-food-maine-town-passes-landmark-local-food-ordinance/#respondMon, 25 Apr 2011 23:52:37 +0000http://livingthenonprofitlife.wordpress.com/?p=544In March, Sedgwick, a small town on the coast of Maine, passed a “Local Food and Self-Governance Ordinance” that says that farmers selling directly from their farms to customers don’t need to be licensed or inspected by state and federal governments. The ordinance also exempts foods made in home kitchens from licensing and inspection.

Sedgwick farmer Bob St. George points out that “until the last couple generations, we didn’t need a special license or new facility each time we wanted to sell something to our neighbors. Small farmers and producers have been getting squeezed out in the name of food safety, yet it’s the industrial food that is causing food borne illness, not us.”

The foundation for making and adoption of this law is the peoples’ fundamental and inalienable right to govern themselves, and thereby secure their rights to life, liberty, and the pursuit of happiness. Any attempt to use other units and levels of government to preempt, amend, alter or overturn this Ordinance or parts of this Ordinance shall require the Town to hold public meetings that explore the adoption of other measures that expand local control and the ability of citizens to protect their fundamental and inalienable right to self-government. It is declared that those other measures may legitimately include the partial or complete separation of the Town from the other units and levels of government that attempt to preempt, amend, alter, or overturn this Ordinance.

Is selling food at a farm stand an inalienable right? It made me laugh at first, but here on Staten Island, it seems that neighbors aren’t allowed to sell, swap, or even give away their backyard produce except under of cover of night, over the back fence. That can’t be right. Bushels of figs, apples, and persimmons rot on the ground every fall while folks in the housing projects can’t afford an old peach in the local bodega.

]]>https://livingthenonprofitlife.wordpress.com/2011/04/25/secede-from-the-union-over-farm-food-maine-town-passes-landmark-local-food-ordinance/feed/0livingthenonprofitlifeThe Unhealthy Neighborhoodhttps://livingthenonprofitlife.wordpress.com/2011/04/25/the-unhealthy-neighborhood/
https://livingthenonprofitlife.wordpress.com/2011/04/25/the-unhealthy-neighborhood/#respondMon, 25 Apr 2011 23:46:29 +0000http://livingthenonprofitlife.wordpress.com/?p=538A few years ago, it became obvious to food pantries and organizations like City Harvest that it wasn’t enough to just give food away. They needed to give people healthy food. People in low-income neighborhoods have high levels of obesity, heart disease, and diabetes, at least partly because they can’t afford fresh fruits and vegetables.

The Mobile Market at the Stapleton Houses in January 2011. Russian-speaking volunteer (and founder of Software Management News) Nicholas Zvegintzov faces the camera.

City Harvest now delivers hundreds of pound of free fruits and vegetables twice a month to Melrose in the Bronx; Bed-Stuy in Brooklyn; and Stapleton on Staten Island. They also promote good nutrition in local schools, do healthy cooking classes and demos, sponsor health screenings and outreach, and work with “Healthy Corner Stores” that agree to sell at least a dozen types of produce.

However, researchers seem to have found another wrinkle in what makes a neighborhood unhealthy. In the “The Poverty Clinic” (New Yorker, March 21, 2011), Paul Tough writes about the Adverse Childhood Experience (ACE) study that assessed the health of patients enrolled in California’s Kaiser HMO between 1994 and 1998. At the same time as the researchers tracked health outcomes, they also surveyed their clients about ten adverse childhood experiences such as parental divorce, physical and sexual abuse, emotional neglect, and violence in their homes and schools.

The results were scary. The higher the ACE score, the worse the outcome. Compared to people with no history of ACEs, people with ACE scores of four or higher were twice as likely to smoke, to have been diagnosed with cancer, and to have heart disease. Even more scary: Patients with ACE scores of seven or higher who didn’t smoke, didn’t drink to excess, and weren’t overweight still had a risk for ischemic heart disease that was 360 percent higher than for patients with zero scores.

Not all researchers agree that traumatic childhood experiences and later poor health correlate as strongly as the studies seem to show, says Tough. However, it’s something to keep in mind when healthy-food advocates try to measure how their interventions affect the health of a child, a family, or a neighborhood.