When it comes to integrating social media into its sales strategy, there aren’t many retailers more successful than our client ASOS, the online clothes shop that has won countless awards for its use of Facebook, Twitter, Pinterest and various other platforms. As a mark of how successful its social media campaigns are, it spends relatively little on advertising and other marketing, and yet still reported a sales rise of 47% in the final quarter of this year. It has picked up countless awards along the way, and amassed millions of followers and fans. Read More…