WTF Certified

The folks at Marvel know that it's never too late to take a chance to tweak their distinguished competitors at fancy Southern California comic publisher DC. Back in April 2013, DC ran a month of covers under the 'WTF Certified' banner, with 'shocking' twist reveals on fold-out covers. The F in WTF is of course a naughty word, which made some retailers uncomfortable, and DC shuffled its feet and said it would not put the ribald WTF branding on its actual covers.

A whole two years later in April 2015, Marvel has decided to remind the world of DC's embarrassed walk-back with What The Duck month, featuring twenty comics with variant Howard the Duck-themed covers inspired by iconic images. In the PR, Marvel boasts that the covers will be 'WTD Certified', so this is not a simple coincidence. This is mock-making in the classic Marvel manner.

When it was time to solicit its titles that would be on shelves next month, DC Comics announced that April would be "WTF" month. As part of the initiative, the publisher stated that each comic in April would come with a gatefold cover that, when fully revealed, would shock the reader, making it 100% WTF Certified.

Various bits of news have come out of last weekend's ComicsPRO retailer meeting, and we now have one more announcement. According to reports, DC Comics will not include the "WTF Certified" logo on any of their April books, as was previously expected.Shortly after th

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