Ireland's environmental watchdog gets Tweeting

Ireland's Environmental Protection Agency (EPA) is catering to an increasingly web-savvy public by posting its news and video updates on YouTube and Twitter.

A spokesperson for the organisation told edie that the move was part of its wider communication strategy.

"The Environmental Protection Agency is always looking for new ways of disseminating environmental information, in order to keep the public informed," she said.

"We feel that there is currently a requirement to cater for audiences that increasingly receive their information online.

"We hope that by using new ways of communication, such as Twitter and YouTube, we will reach this wider audience and also find new audiences that we are not reaching with traditional means of communication."