Beyond the Babble Leadership Communication That Drives Results

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Description: Most business leaders need to do a better job mobilizing their organizations, as pressures for results increase and the time leaders have to deliver grows shorter every day. More effective communication is one of the best ways to achieve that goal.More...

Most business leaders need to do a better job mobilizing their organizations, as pressures for results increase and the time leaders have to deliver grows shorter every day. More effective communication is one of the best ways to achieve that goal. This book provides concrete ways to for anyone to improve their leadership, even those who aren't "natural" communicators like Herb Kelleher or Jack Welch. Leaders don't need to "remake" themselves; the authors' research shows that any manager can improve their performance by using the principles outlined in the book. They explore in depth why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.

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