I wanted to share this infograph that HubShout recently published titled “Social Media & Customer Service.” There are some stats in here I don’t see as often, such as the number of people who think brands should keep the same social hours on weekends, and how many customers call companies when they do not reach resolution via social channels. And, this infograph shows that the percentage of brands responding to social media inquiries more than doubled from 2012 to 2013! Enjoy.

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So, I don’t like the term “complainer” when we talk about customers seeking support on social media. Why? Because sometimes I am a customer seeking support on social media. We all are. And I’m not complaining, I’m looking for assistance. I’ve purchased or signed up for your product or service, and I have some expectations. If those expectations aren’t met, I’ll want to discuss that with you. So, I don’t agree with that label. I do, however, like the information in this infograph. I agree that customers have different backgrounds and experiences and there is no cookie-cutter response that will work for everyone. These types of customers want to be treated in unique ways, and if you miss those signs, you might lose that customer. So, try to disassociate me with the “complainer” label, as I do not approve. I also only recommend taking conversations offline when they become useless or annoying to the greater audience, or when sensitive account information is involved. Otherwise, much of this is good data.