Global Reputation

“IU’s Kelley School of Business is one of the best places to find the people we need to move our company forward.”

Brad Alford, Kelley MBA '80Chairman and CEO of NestlÉ Brands USA

Salary Statistics

By Major

Marketing

Students in marketing learn how to determine which products and services are most desired by consumers and how to effectively communicate the benefits of those products and services. The curriculum includes course work on product design and quality, pricing, advertising, distribution channels, and personal selling.

Marketing Salary Statistics, Class of 2014

Average

Range

Average Signing Bonus

Sales**

$50,029

$23,000–$72,000

$5,227

Retail

$49,706

$43,000–$63,000

$3,562

Consulting

$62,812

$50,000–$73,000

$7,633

Brand Management

$52,750

$32,000–$61,000

$6,786

Marketing B2B

$45,083

$37,500–$59,000

$5,417

Advertising

$42,800

$35,000–$51,000

n/a

Management Trainee

$49,875

$37,000–$65,000

n/a

Market Research

$52,770

$51,000–$55,080

n/a

OVERALL

$51,526

$23,000–$73,000

$5,297

**For many sales positions, the compensation package frequently includes a commission payment on sales, in addition to the base salary, that is not reflected in this number.