One of the goals of a business presence on Twitter is to build a community and improve credibility with the entire tweeps’ population. To be able to do that, the usage of the service by businesses should extend beyond just marketing of their services or talking about themselves, they should also strive to develop a personal connection with their audience.

Twitter for Business

Here are some of the ways to achieve that:

Share some tips related to your business and how you manage to balance between your work load and life commitments. This will help you to connect with other in your line of work on a more personal level.

Help others to solve their problems, even if they are not related to your business line and especially if you are a small business.

Post your thoughts on your Industry, business and other topics of interest. Continue reading »

Twitter is a fun platform where you could meet friends, share music, videos and stories. However, Twitter could also be a great way to do business!

Therefore, today I will be giving you 10 best ways that you could benefit from Twitter for your business:

Try to have more than one tweet following up on your business Twitter account. You need continuous interaction with your audience and you don’t want a gap since employees can be busy, be on vacations or even quit!

When promoting a blog post related to your business, don’t just dump the link on your Twitter followers; explain to them, in a few words, what the post is about or prompt them for a reply at least.

Follow interesting and active people. If you find tweeps who you think are interesting, follow them and retweet the valuable and interesting things they tweet.

Share the “human side” of your company. If you’re bothering to tweet, it means you believe social media has value for human connections.

Commenting on others’ tweets and being active is a great way to build your community. Continue reading »