Brunch: America’s Hot Daypart

It’s not breakfast. It’s not lunch. It’s brunch—and it’s more popular than ever. Once reserved for special gatherings, in recent years brunch has grown at restaurants across the country. The growth is mainly due to the still-ailing economy and diners looking for the best value for their eating out dollars. Brunch offers everything dinner does—a complete meal, table service and a few good drinks—for a whole lot less. While value is a big driver, ...

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