I bought this at the whopping full price of $4, which is pretty inexpensive, though there are admittedly less expensive sheet masks out there. You can get this for less at Ulta or Sephora fairly often, too. This is one of the only hydrating masks that doesn't make my skin sticky afterward, which is a real plus in my opinion. My skin is just plump and moisturized after using this mask, which is great! It also smells great, but not too strongly. The mask is comfortable, big enough to cover my face and the cutouts are comfortable, too. You can actually have a conversation, for instance, while wearing this mask. Recommended.