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It comes down to few
key points: - Solve a problem that’s bigger than your product - Share your mission with everyone - Create a long term plan even if you don’t follow it - Define simple rules to guide decision making !

It comes down to few
key points: - Solve a problem that’s bigger than your product - Share your mission with everyone - Create a long term plan even if you don’t follow it - Define simple rules to guide decision making !

If you want to grow
huge, you have 2 options: You have a product that you can distribute to an insanely large audience (eg. Facebook) You start with a product for a smaller audience and launch new products in the future (eg. Slack)

1 Piece of advice: Pick
something you are passionate about! It could be changing the way we work, making customer service more human, helping anyone pursuing their dream…

In our 2 years running
CustomerIcare, we realized 1 thing: Companies and customers are often presented as 2 opposite parties. Customers mostly reach out when they have a problem and companies try to have as little contact with customers as they can. We think that there is a need for a new model. A model where companies and customers collaborate.

So, here’s the mission for
our new brand We want to create a real dialogue between customers and online businesses so customer service is not only about solving problems but about collaborating.

And our niche product: Aurelie
Chazal Consultant Aurelie Chazal Hi! Is there anything I can help you with today? We let you add a live chat window to your website. You can be proactive and greet online visitors instead of waiting for them to write FIND OUT MORE HERE

It comes down to few
key points: - Solve a problem that’s bigger than your product - Share your mission with everyone - Create a long term plan even if you don’t follow it - Define simple rules to guide decision making

Let’s see how you can
share your mission with employees, business partners, customers and everyone really

The next step is NOT
to print it and put it on the wall. In order for your mission to make sense you need to put your words into actions.

The 1st step is to
create this kind of dialogue with our customers 2. Treat customers like real partners who will help develop our app 3. Pay attention to the little details people share with us 1. Make it really easy for customers to reach out to us

For that we need our
entire team to be on the same page. This means: A good hiring process READ MORE Good employee onboarding READ MORE

The 2nd step is to
share our mission with customers and partners With a mix of social content contact

It comes down to few
key points: - Solve a problem that’s bigger than your product - Share your mission with everyone - Create a long term plan even if you don’t follow it - Define simple rules to guide decision making

Having a long term plan
doesn’t mean creating a rigid schedule for your employees to follow new feature release customer service ebook JANUARY 2016

It comes down to few
key points: - Solve a problem that’s bigger than your product - Share your mission with everyone - Create a long term plan even if you don’t follow it - Define simple rules to guide decision making

Having a plan helps you
make sure you are growing. ! Making sure you stay true to your mission will help you grow the right way.

Let’s take Zappos, for example.
That’s their mission statement: "To provide the best customer service possible." Yup, it has absolutely nothing to do with what they sell

It’s what guides all their
decisions Outsourcing customer service? Will it help deliver the best customer service? YES NO 24/7 support Everyone should be involved in customer service Low quality save costs to invest in other things

In that case the decision
is easy. The NOs easily outweigh the YESes They could offer 24/7 support in- house and save cost elsewhere. If the outsourced service is bad quality, this would kill the mission.

Would it help encourage dialogue
and collaboration between companies and their customers? YES NO It would help making the software available to really small companies with tight budgets It’s a great way to spread the word about our product and mission A free plan means more customers with less revenues which makes it hard for us to have a relationship with every customer + create valuable content

We ended up saying no
to the freemium model few months ago It paid off but we are running into one big problem with our WordPress plugin

Tell us please, what is
the reason for deactivating our plugin? Send & deactivate plugin We started collecting feedback from WP users with this popup