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Exclusive–Inside Ted Cruz’s Campaign HQ: How Texas Firebrand Plans to Win by Breaking All the Rules

This is the best tl;dr I could make, original reduced by 94%. (I'm a bot)

Part of the reason why that's the case, Cruz and his top team members like campaign manager Jeff Roe told Breitbart News, is because it's a campaign that's going to break all the rules that White House hopefuls normally follow-in true outsider, Cruz fashion.

Walking around the Cruz headquarters, Cruz aide Rick Tyler-who worked for Newt Gingrich's 2012 campaign and is a top-notch conservative campaign communications staffer-showed reporters the new digs.

What makes Cruz's chances even better, Roe noted, is that there is going to be opportunities along the way-like the recent religious liberty battle in Indiana-where Cruz can show Americans he's the real deal all the way around.