Abstract

Executive Summary

This report starts with the assumption that OTT streaming video will co-exist
with traditional (live) multichannel Pay-TV services from Cable, Satellite,
Telco TV and Terrestrial broadcasting services. The main goal of the report is
to provide an understanding about the new revenue opportunities and associated
risk management for Pay-TV Operators (Service Providers or SPs), Media Owners
and Equipment Vendors wanting to exploit Hybrid OTT business opportunities.

In this report, the growth of Hybrid OTT ("HOTT") STBs in various geographical
regions are analyzed by their different platforms and business models.
Different regions follow different standards; for example, some Vendors in
Germany and France have adopted the HbbTV standard. In North America, the EBIF
standard is followed for interactive television Cable services. In this
report, the importance of these standards are assessed, including the HbbTV
standard and connected TV; and the growth of different HOTT STB platforms are
also forecasted for 2011-2015.

For Hybrid STB Vendors, this report will provide information on the changing
face of Hybrid STBs in the future. There are trends in the reduction of the
size and cost of Hybrid STB devices and possibility of it being embedded in
the TV, in the cloud, or in the residential gateway.

For Service Providers, this report will help gain an insight into available
deployable solutions, and measure how Service Providers can strategically
place their solution in different geographical regions, depending on the
market demands.

Note: The forecast is broken into Asia, Europe, North America and
Rest-of-the-World.

This report is part of the IPTV Tracking Service published by the
Multimedia Research Group, Inc.