Storynomics by Robert McKee & Thomas Gerace

£19.99

Gerace, Thomas & McKee, Robert

17/05/2018
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Hardback
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ISBN: 9780413778000

About
Storynomics by Robert McKee & Thomas Gerace

Storynomics – Story-Driven Marketing in the Post-Advertising Worldis a brilliant book that’s destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee – author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen – has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational.

There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today’s consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place ‘story’ at the centre of their strategies.

There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.

Robert McKee has built an international reputation with his Story workshops, which are held regularly in New York, Los Angeles, London, Paris, Berlin and Beijing. His bestselling books Story and Dialogue offer insight and inspiration to writers of all genres. McKee has a workshop scheduled for London in May 2018.

Thomas Gerace is an entrepreneur and the founder and CEO of Skyword, an organisation which ‘powers great brand storytelling that creates lasting connections’.

for details about forthcoming STORYNOMICS seminars to be held in London in

November 2018

Author(s)

Robert McKee

Robert McKee is the most sought after screenwriting lecturer around the globe. He has dedicated the last thirty years to educating and mentoring screenwriters, novelists, playwrights, poets, documentary makers, producers, and directors internationally. Those who have learned from McKee have called him ‘the Aristotle of our time’ because of his insight into the substance, structure, style, and principles of the grand art of story. McKee’s former students include over sixty Academy Award Winners, two hundred Emmy Award Winners, a hundred Writers’ Guild of America Award Winners & fifty Directors’ Guild of America) Award Winners. A winner & nominee of BAFTA for his popular Channel Four series Reel Secrets, McKee also wrote & hosted twelve episodes of BBC’s FILMWORKS series. McKee’s articles on Story have also appeared in hundreds of newspapers and magazines around the world including Vanity Fair, The New Yorker Magazine, BBC & Channel 4. Since 1984, more than 100,000 students have taken McKee’s courses at various cities around the world including Los Angeles, New York, London, Paris, Sydney, Toronto, Boston, San Francisco, Singapore, Madrid, Rome, Stockholm, Beijing, Brussels, Rio de Janeiro, Moscow. McKee continues to be a project consultant to major film and television production companies & TV & Film companies regularly send their entire creative and writing staffs to his lectures.

See www.mckeestory.com for details about forthcoming Story & Genre & Storynomics seminars which will be held in London in May 2016