Varian Patient Center

Although Varian Medical Systems is the leader in radiation treatments for cancer, they didn’t have a lot of awareness among consumers. So our strategy was to develop a site where patients can learn about radiation treatment for cancer, and build awareness for the brand.

We designed a site approachable to patients and easy to navigate. We then populated it with original content about radiosurgery including a series of original videos that chronicle individuals’ actual treatment experience explaining how the technology works, in language everyone can understand.

This patient-destination site earned us a Davey Award for website design. Our pre-roll campaign driving to the videos yielded an 11.3% CTR.