BRITAIN’S favourite smile is officially that of This Morning star Holly Willoughby - her co-host Phillip Schofield was pushed down to third place in the Amazon poll.

Holly Willoughby beat Phillip Schofield to the top of the celebrity smile list

More than seven in ten Brits claim their glass is "half full" when it comes to their outlook on life, according to a new study commissioned by AmazonSmile.

People were asked to choose their favourite celebrity smile as part of the research, and This Morning host, Holly Willoughby came top of the list.

Prince Harry was named as runner-up and Holly’s co-host Philip Schofield came in third place.

The poll supports the new AmazonSmile platform; Each time customers shop at Smile.amazon.co.uk, Amazon will donate a percentage of the net purchase price for millions of eligible products at no additional cost to customers or charities.

There are more than two thousand charities now listed - including British Red Cross, Cancer Research UK, Magic Breakfast, The Royal British Legion, Royal Manchester Children’s Hospital Charity, RSPCA, Save the Children, Scottish Women’s Aid and WWF UK.

Customers who visit smile.amazon.co.uk enjoy the same low prices, vast selection and convenient shopping experience – but with an added bonus that Amazon will donate 0.5% of the net purchase price of eligible products (excluding VAT, shipping fees, and returns) to one of more than 2,000 charities that customers can choose from.

The more customers that use smile.amazon.co.uk, the more charities will receive in donations from Amazon, all at no additional cost to the customer or charities.

Jan Lakotta, UK Manager, AmazonSmile, said: “We're offering a simple way for customers to support good causes and with more than two thousand new charities from across the country now available to choose from, everyone should be able to find a cause close to their heart.

“Following in the footsteps of AmazonSmile in the US, where more than $69 million has been donated to charity since launching, we want to make it as easy as possible for people to support the charities they care about without having to change the way they shop.”

Millions of Amazon customers can now raise money for over two thousand charities, small or large, local or national, by shopping at smile.amazon.co.uk. Customers who shop with AmazonSmile can choose a charity to support before they start shopping and that charity will receive donations from Amazon at no additional cost to the customer or charity.