The media interview
 be it Radio, Television or Press 
is an opportunity that is often wasted through
lack of understanding of its possibilities.

Getting it right can be worth a fortune in positive publicity.
Getting it wrong can, literally, put you out of business.

Face the Media: Foundation Workshop.

The purpose of this training is to familiarise senior executive
management with the psychology and the practicalities of the
media interview and to fully prepare them to make the most of
their exposure.

"The entire programme was extremely beneficial!
Each aspect  from defining the needs of the journalist to maximising the interview 
has a substantial and meaningful impact on my everyday work.
An absolute invaluable foundation course for all business communicators!" Guy Kilfoil,
Media Manager for Daimler Chrysler

The workshop covers:

Reaching the right audience with the right message

Putting your case first

Understanding your rights in an Interview

Discovering the interviewer's agenda  what do they really
want?

Preparing and marshalling resources

Learning the interviewer's "tricks of the trade"

The dangers of the "off the record" interview

Becoming a "resource" rather than a "source"

Presenting a positive image

Preventing "over-speak"

Case studies on video

The workshop is highly interactive and requires audio and visual
recording resources, provided by the trainers.

Each delegate is filmed before and after the course to enable
them to measure their progress. Delegates retain their recordings
for benchmarking purposes and receive comprehensive notes on
all material covered in the course.

Due to the intensity of these full day training workshops and the
high degree of participation required, each workshop is limited to
a maximum of six delegates.

In-house Workshops:

The BDG training facility, Johannesburg:
R20 998.80 including VAT. Includes lunch, refreshments and
parking.At the client's choice of venue:
R22 258.50 including VAT. Lunch, refreshments and parking not
included.

Questions? Call 0860 92 0000 or email info@zatraining.co.za

"Of great value. Would like to go to the next level (advanced course).
An interesting, challenging and fun-filled day." Bruce Thorenson,
Safcor Panalpina Marketing and Sales Director.

Face the Media: Advanced workshop.

The Foundation Workshop prepares the ground for the Advanced
Workshop. The Advanced Course provides answers to such
questions as:

How do you present yourself and your company to greatest
effect?

What communication tools do journalists use? And how you
can use them?

What is "spinning"? Is there really such a thing?

Can you take your agenda to the interview?

How do you handle the "ambush interview"?

The Advanced Course focuses specifically on the most high
profile, valuable (and dangerous) medium of all  the Live
Television interview.

The topics are extremely practical:

How to prepare and present yourself

Preparing for, and understanding the pressures and
challenges of various types of interviews.

The coercive interview

The ambush interview

The hostile interview

Literally, how to combat the interview from hell

"Excellent! I now have no hesitation in accepting journalists
invitations to be interviewed. Especially on TV!" Mario Fazekas,
Ernst & Young Relationship Manager

In this one-day workshop, for a maximum of six delegates, your
executives and communications team will learn of the dangers
and pitfalls hidden among the many opportunities Television
affords. Full filming resources are provided and delegates
receive their recordings for benchmarking purposes as well as
comprehensive notes on all material covered in the course.

Due to the intensity of these full day Training Workshops and the
high degree of participation required a maximum of six delegates
are accepted for each Workshop.

"The presenters' experience carries the course through.
The course is very relevant, interactive and extremely exciting." Tlhogi Mokhema,
CSIR, Marketing and Communications

About the author / presenter:

Malcolm Russell's vast experience in broadcasting includes
working with the Rhodesia Broadcasting Corporation, the SABC
and other top Radio & TV stations in South Africa including 5FM
and Radio702. He has worked with the entire crew of SABC 2's
Morning Live and is working on an on-going basis with the Carte
Blanche and Super Sport presenters and production teams.

Over the past twelve years Malcolm has trained many of
the broadcasters and interviewers you hear and see today
and brings his wealth of experience to the "Face the Media"
Foundation and Advanced workshops.

His training portfolio encompasses major communications
skills, strategic crisis management and assistance, one-onone
Media / Strategy mentoring and consultations with CEOs
and spokespersons of large organisations. Malcolm makes
professional speaking appearances at large conferences and is
co-author, with Cliff Coetzee, of the book "Truth Extraction 
How to read between the Lies."

ZA Group was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans. We harness the power of communication to empower people and institutions to grow their businesses, generate employment and create wealth for themselves and their communities.

"Excellent. Better
understanding of
why the media works
the way that they
do. Equips us to
handle media and our
messages - internally
and externally." Mike Krogh,
General Manager of
SBV Services Pty Ltd

Testimonials:
Face the Media: Advanced workshop.

"Extremely valuable.
I enjoyed the
transactional analysis
as it gives background
to the approach of the
interviewer." Nozipho Sithole,
General Manager:
Ports and Corporate
Affairs, Transnet

"Within one day my
understanding of the
broader strokes of
the Media and the
psychology thereof has
been enhanced." Michelle Garforth,
Presenter on SABC2
Morning Live breakfast
show

"Thank you for a very
professional course!
Just a pity I didn't have
the opportunity to
attend years ago." Augaustides, SA
Police Area Head:
Communications

"The course was an
eye-opener and should
be recommended
for all Government
communication
practitioners." Zwelihle Memela,
Communications
Officer at the
Commission for the
Restitution of Land
Rights

"Excellent ... very
interactive, stimulating
and highly informative.
Well done." Tony Dixon,
Executive Director at
the Institute of Directors
(IOD)