Artisan Mobile Takes on Hybrid Apps

Allison Howen

Posted on 9.24.2014

Artisan Mobile is taking on hybrid apps, as the company has expanded the capabilities of its Mobile Experience Management (MEM) platform.

With this update, companies offering native apps that include components built in HTML5 can leverage Artisan’s MEM platform to optimize their entire app. This unifies the app management experience, with the Artisan platform supporting rich analytics, A/B testing and personalization in apps that have both HTML5 and native components as if it were a single code base.

Take a retailer who has built a checkout process within its native app as a Web-hosted HTML5 workflow as an example. If the retailer wants to collect analytics on user behavior throughout the app, including the checkout process, he or she can leverage Artisan for both the native and HTML5 components instead of using a separate solution to analyze the checkout. Moreover, the retailer can use Artisan to run an A/B test that modifies both the native and HTML5 components of the app. With Artisan’s unified offering, marketers are able to experiment and engage with mobile customers, integrate native and hybrid apps into their overall marketing campaigns and provide a consistent omni-channel brand experience.

“The success of a mobile app depends on the quality of the user experience, which means that companies need to be able to optimize the performance of their app holistically without worrying about the underlying technology," said Bob Moul, CEO, Artisan Mobile. “At Artisan, we’ve fully integrated the app management process to give marketers the power to easily and quickly provide a mobile experience that keeps users engaged and coming back. Adding support for hybrid apps is another step we’ve taken to ensure marketers can focus on driving conversions rather than being bothered with time-consuming technical challenges.”