The phone number or web address must be subordinate to the underwriter’s name or logo. Banners may include tracking language, such as “promo code PBS”, “offer code PBS”, and “coupon code PBS” (or a web address such as www.sponsorname.com/pbs).1

To help identify an underwriter, specific products or brand names may be mentioned in audio and depicted in banners. Product images or depictions should not focus on comparative qualities or benefits. The use of people in such product demonstrations or product image is limited.

Calls to action of a non-transactional nature. The call to action should not be the primary focus of the creative, not be visually intrusive and not imply deadlines or discounts.

Please note that this list is not exhaustive and PBS reserves the right to reject any message content that it deems inappropriate, for any reason. If a message is approved for broadcast on PBS, it is generally considered acceptable within the online environment as long as it complies with the message length limitations and other specs outlined herein. In the case when an on-air credit is repurposed for use online, the producer is responsible for clearing all rights for that credit to be streamed.