PR & Customer Service

Overview:

INTRODUCTION

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

The tools and techniques required to manage reputation in a complex media environment

How to manage knowledge within the business for effective media management

How to shape external perceptions of your organisation by first class corporate internal communications

How to develop a strategic approach and a clear plan of action

ILM CERTIFICATION

The Certified Public Relations Officer is endorsed by the Institute of Leadership and Management (ILM). Delegates will complete an assessment at the end of the programme and, if successful, will become certified with the ILM. The assessment will focus on the topics covered by this programme.

PROGRAMME OBJECTIVES

To set Corporate Affairs in strategic anticipatory and effective context

To develop an understanding of stakeholder programmes for regular, focused communication

Examine the development of Corporate Affairs tools

Understanding the development of strategy/plans/tactics and co-ordinating these

Evaluation and the use of research

TRAINING METHODOLOGY

This programme is an intensive, updating programme illustrated throughout with practical examples. It concentrates on practitioner skills, tools and techniques for the effective management of these important business functions.

PROGRAMME SUMMARY

The programme looks at variety of corporate communications tools and models before examining in details the potential value and role of key stakeholders in the corporate affairs/PR process. It looks at approaches that will permeate the whole organisation as well as the specialist disciplines within PR and communications. Firmly establishing the place of PR in the company, the programme looks at the contributions that can be measured. Participants will pull together all of the programme content into an action plan which can be discussed with top management.