Post-Conversion

… converting yet. Neglecting the fact that we should build constant relationships with our existing product consumers as well. Understanding Post-Conversion Events for Strong Relationships In an experiment conducted by researchers from Carnegie Mellon and Stanford published in the Journal of Consumer Research, they saw what happens in the brain before…

Consumers love freebies. But the companies handing out complimentary donuts, comic books, ice cream, pancakes, and Slurpees love giveaways even more. On the surface, freebies look like obvious money losers. But when handled wisely, giveaways are all but guaranteed to boost sales.