Marketing your business during COVID-19

Last Updated: 08 May 2020

Effective marketing gives your customers a reason to purchase from you instead of your competitors. Under the challenges of COVID-19 (coronavirus), it can also help you to keep your customers loyal to your business. Find out how to market your business under COVID-19.

Update your marketing plan

If you have a marketing plan, consider updating it to suit the situation under the coronavirus. It’s especially important to focus on keeping customers loyal to your business.

Increase digital marketing – many people are now working from home and spending more time online.

Be empathetic – this is a challenging time for all of us, recognise this in your messaging and tone of voice.

Be relevant – this is not the time to post about event planning or travel products.

Keep your customers updated – let them know what your business is up to and about any changes to your products and services.

Revisit your emergency management and recovery plan

If you already have a business continuity plan that’s based on our emergency management and recovery plan template, now is a good time to revisit it. It includes information that might help you market your business as it recovers from COVID-19.

Use online marketing

Under COVID-19 restrictions, online marketing is an effective way to promote your business and engage with your existing customers. There’s a range of options, each with its own benefits.

Social media

Social media is a quick and easy way to promote your business and provide updates on what you’re up to during COVID-19.

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We acknowledge the traditional owners of the country throughout Australia and their continuing connection to land, sea and community. We pay our respect to them and their cultures and to the elders past and present.