Former Just Eat executive Rasmus Wolff’s new food delivery service is set to hit London later this year.

Dubbed Hungr, the firm is aiming to revolutionise the way people order food by becoming a “premium club for the best restaurants”.

IBTimes UK caught up with Wolff to talk about the new business and whether it can replicate the success of Just Eat.

“Consumers just want three things: an easy way to order, good food, delivered on time. With something like Just Eat, the customer has to do all the work, they have to go through all the restaurants and it’s a complex and time-consuming task to order takeaway, especially on mobile. With us, the user picks the dish first and then we cherry pick the best restaurants based on rating, distance and price,” Wolff said.

Hungr turns the order process on its head and has users first pick their food first. They are then presented with a choice of three hand-picked restaurants to receive their food from.