About LAURENA

You could say makeup was my first love!

At 5 years old I was introduced to makeup at Christmas when my mother put some blush and lip gloss on me for our family photo. I felt like a princess! Two years later, after a trip to Japan my mother introduced me to the world of brushes when she gave me my own mini Kabuki brush. From that day forward I was hooked.

As a teenager with my sensitive and problematic skin I tried lots of different products and was hardly ever happy with the results, sometimes looking worse than before! I became frustrated with the application tools and makeup, to the point where I had to get creative. That is when I knew that I wanted to turn it into my career.

I got a taste of the industry through various internships, and my first job out of university was at the German market leader for color cosmetics. There I worked in the marketing and training department, as well as being a brand ambassador. I learnt all about product, application, and brand marketing.

I decided it was time to take the plunge in 2016 and start my own company. I wanted to offer innovative application tools for anyone who is looking to achieve effortless, beautiful makeup - I don’t want women to feel as frustrated as I was.