David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Sony Ericsson Adopts Gracenote's Mobile Music 2.0 Platform

Gracenote, a provider of technology and services, has announced Sony Ericsson has deployed its Mobile Music Platform, an integrated solution that combines products and services for content search and discovery, music recognition, and playlisting, as well as allow for movement of music between a PC application, online music store, and a mobile device. The solution will power mobile music search and discovery services on all Sony Ericsson music-enabled handsets, beginning with the newest Walkman models W910, W960, and the K850 Cyber-shot phone, all of which will offer Gracenote's platform globally. Through Gracenote's platform, users of the Walkman handset can access the Global Media Database to identify all the music in their existing PC collection, and then transfer both the music and associated data to their handset. Additionally, users can type in an artist name, track, album, or even a line from the lyrics of a song, and they are instantly connected to Sony's Playnow store with relevant content. Finally, as part of the integrated solution, the Playnow store also provides recommendations for music using Gracenote's Discover recommendation engine.