How to Leverage Facebook to Maximize your Cable Brand

As one of the most dominant platforms on social media, Facebook’s recent push to add new features and enhancements can mean new benefits for cable’s PR, advertising and marketing efforts. But to truly capitalize on all Facebook has to offer, savvy cable programmers, operators and vendors must use the right tools in the right ways—and customize them for the right audiences.

While recent updates to Facebook’s algorithm, including an emphasis on high quality content, enhance the user experience, they also create new challenges as cable seeks to target viewers and customers. Your success depends on learning key tactics and strategies designed to leverage this evolving platform.

At Cablefax’s webinar, you’ll learn how to:

Leverage new tools and algorithms to your advantage.

Understand changes in organic reach as people share and connect more.

Integrate Facebook initiatives into your overall marketing plans.

Planning and measuring campaigns across TV & Facebook.

Maximize effectiveness of contests and promotions, including incentives that will inspire users to join your Facebook community.

Over deliver on goals by making smart use of data collected through your campaigns.

Develop content that will attract and engage Facebook users, and create posts that will improve your news feed visibility.

Tailor your Facebook activity for mobility and 2nd-screen devices.

Join as we discuss these issues and get your questions answered during this must-attend Cablefax webinar!

Neha Bhargava is a Lead in the Marketing Science team at Facebook. She is responsible for helping advertising partners to prove and grow the value they see from Facebook. Before joining Facebook, Neha was a strategy consultant focused on providing marketing and product decisions based on big data. She started her career as an engineer building rockets. Neha holds a bachelor’s degree in Electrical Engineering and Computer Science from MIT and an MBA from the University of Pennsylvania Wharton School of Business.

BioPaige Anderson
Senior Strategic Planner
FCB Chicago

Paige Anderson is a Senior Strategic Planner at FCBChicago and serves as the social strategy lead for Cox Communications. Paige is a Hoosier at heart and an Indiana University alum. While at IU, she studied Management, Marketing, and Entrepreneurship, and created social and web content for an NPR affiliate station on campus. After moving to Chicago six years ago, Paige joined Imagination Publishing, a content marketing agency, where she created social media campaigns and managed social presence for brands like Betty Crocker, Lucky Charms, and Aveda. She has touched many aspects of digital planning and production, from copywriting and community management to campaign planning and analysis. She remains adamant that brunch is far superior to all other meals.

BioKunal Merchant
EVP, Marketing
4C

As EVP of Marketing at 4C, Kunal Merchant uses his rich background in social media to introduce the company’s social data intelligence to brands and agencies. This role includes finding innovative methods to help utilize the company’s rich data set in cross-channel applications. Merchant’s role at 4C has grown from leading business development and sales, which included guiding the company’s revenue goals and playing a critical role in establishing and developing partnerships with companies like VivaKi/Publicis, Facebook and Twitter.
Merchant‘s diverse and creative leadership background includes experience as co-founder, music director and producer for Music Without Borders, and founder and director of strategy company, Etiquette Creative – which was later acquired by 4C. He also served as director of marketing at Exclusively.In, the first global Indian e-commerce/flash sales brand commonly known as the Gilt for Indian fashion and home decor. Additionally, his previous roles as an art director and brand strategist help communicate 4C’s story to a diverse set of clients.
He holds his degree from the University of Texas in Advertising with a minor in Business Administration.

BioAdam Naide
Executive Director, Social Media
Cox Communications

Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and Social TV. Every month, over twelve million consumers and small businesses engage with Cox Communications on Facebook, Twitter, You Tube, Pinterest, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small & mid-size businesses from its social media content hub, Cox Blue.

On Facebook, Cox Communications currently has over 1.1MM fans and consistently leads the payTV category in fan/follower engagement on Facebook and Twitter. Under Adam’s leadership, Cox has pioneered the use of social media as a growing and emerging channel for ecommerce and engaging fans with social TV experiences from the @CoxTV Twitter handle. Further, Cox has invested heavily in social care, now handling 50,000 brand interactions a month on social media. In 2013, Cox Communications was named a Top 10 Most-Socially-Devoted brand by Social Bakers.

Prior to joining Cox, Adam led audience engagement at CNN and HLN TV for Turner Broadcasting, working closely with shows and talent to grow the network’s social media audience to tens of millions. Adam spearheaded the network’s pioneering use of social media to engage audiences around big news events such as elections and the Royal Wedding coverage, and developed the highly successful Stop Bullying/Speak Up campaign partnership with Facebook that has garnered over one million fans. Lastly, Adam is also proud of his role in helping CNN’s Anderson Cooper and Dr. Sanjay Gupta become accomplished Tweeters!

News and to the Cable Fax Digital Hot List for 2012, 2013 and 2014, and is the winner of a CTAM MARK Award in 2013 for the HomelandSocial Surveillance Facebookcampaignwith Showtime.

Adam is a regular speaker on social media topics at industry conferences including SXSW, The Social Media Shake Up and Social Media Insider’s Conference and colleges including Emory, The University of Georgia, Georgia Tech and Kennesaw State University.

You can follow Adam on Twitter at @adamnaide where he tweets about social media, and his other passion, cereal, where he’s followed by the likes of @realcapncrunch, @Cheerios and @GeneralMills.

Adam holds a bachelor’s degree in business from Emory University and an MBA from the University of Georgia. Naide lives in Alpharetta, Ga., with his wife, Karen, and two teenage children.

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware – a dial-up connection will work fine.

One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);

One (1) toll-free connection to the seminar (if you select the audio connection.), and

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.