4 Customer Success Hacks to Identify your Ideal Customer Profile

Focusing on the wrong customer types and segments makes acquiring customers expensive and time-consuming and greatly increases churn. Conversely, having a clearly defined Ideal Customer profile is critical to rapidly scaling your SaaS or Subscription business. This webinar will show you four Customer Success hacks that you can use to easily identify your ideal customers, reducing your sales cycle and expense, while improving retention and growing Customer Lifetime Value (LTV).

Every company has sensitive and confidential data. it's important that we maintain data security and compliance within our retail teams and handle that data properly. It's equally important to prevent malware from infecting servers and computers and to protect the information and data coming into your organization.

Learn how to ensure privacy and security of sensitive production data by managing devices and channels within and outside your organization.

According to Gartner, 89 percent of CMOs want to differentiate their organizations through superior customer experience.
But how do we get there ?
What works, what doesn't ? How can we get there successfully ?
This webinar will address these matters and others in plain, actionable English. Well worth watching.

In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.

In this talk, Liz Cain, VP of Go-to-Market Strategy at OpenView Venture Partners, discusses the five key decisions that go into building a lead generation team, using case studies to discuss strategies and tactics for hiring, location, training, compensation, and structuring the division of labor.

(This webinar has been moved to July 27th due to speaker availability - we apologize for the inconvenience and will see you then.)

The Sales Process is the hero and main character of countless sales books and most sales training programs. It is also a shape shifting chameleon that takes on different forms, labels, acronyms, layers and complexity. Depending on the complexity and length of sales cycle the steps expand or contract with sub-steps.

Yet while sales trainers and leaders drill the sales process into their salespeople they ignore they other two processes that when aligned with the sales process create serendipity.

The failure to align the 3 Processes of Sales explains why so many salespeople struggle to produce predictable performance. Why, for the vast majority of salespeople, the sales process and outcomes (closing or losing the deal) seems to be completely random. Why prospects are so turned off by and seek to avoid salespeople altogether.

In this webinar delivered by Jeb Blount, bestselling author of People Buy You and Fanatical Prospecting you’ll gain insight into:

- How to align the 3 Processes of Sales to close more deals
- Developing more robust buyer and stakeholder maps
- The foundation of an effective sales process
- How buying decisions are really made

Let’s face it: Mobile game developers better have a solid acquisition and monetization plan in place before they know what the main character’s name is going to be. In fact, acquisition and monetization often drive game design and leveling – and most pre-launch testing is focused on justifying the acquisition budget for launch.

Join us for the first in a three-part series “Games Growth and Monetization” with leaders from the mobile games industry, Google and VentureBeat. In this first session, we dig deep into your plan of attack for a successful launch marketing strategy – from Ready Player One to Mission Accomplished.

In this VB Live event, you’ll:

* Understand which marketing tools will reward you the most from early play testing through successful app launch
* Hear case studies and success strategies for search and other behavior-targeted campaigns that deliver the highest value users
* Get tips to unlock the intense power of Google’s platform and hear about the latest tools and product updates.

Join VentureBeat, Google and other games business experts in the first of a four-part series on "Games Growth and Monetization." Don’t miss out on this live and interactive learning session. Register today.

What if you and your salespeople could do more, do better, and do it all in less time? To make that happen, you just might have to focus instead of multi-tasking. Join us to test your multi-tasking abilities and determine if you're really effective when you try to do it all at once. This paradigm shift will impact your sales productivity, customer service and sales success.

In this presentation, you’ll discover the seven deadly sins of selling on LinkedIn. Find out why the average salesperson fails at using LinkedIn and what you can do to set yourself apart to make a connection that your prospects want to engage with. As an avid user of LinkedIn, I’ll show you how to leverage your network and build the brand that you desire to exceed productivity.

One of the challenges of being a sales leader is leading change. In today’s competitive marketplace, salespeople must be willing and able to adapt to changes, such as focusing on a new customer segment or a new product, for instance. Often these changes are met with resistance, especially from top performing salespeople who are comfortable with the way things currently are.

As a leader, how do you overcome resistance to change? How can you accelerate the change process?

In this webinar, Matt Hallett and Dr. Bobby Hoffman will talk about the psychological aspects behind change and discuss practical strategies you can implement to help create a well-oiled sales machine that fires on all cylinders.

Note: The views expressed in this webinar are the views of the authors and do not necessarily reflect the