Step 5 - Write Your Fundraising Message (Elevator Pitch):

Starts with short,
single sentence paragraphs that begin the explanation of why you are fundraising
and why you need the readers help.

For example:

"Over the next year I am going to be qualifying
for the Olympics!

It's my ultimate dream!!!

But I need your help to do it. Here's how..."

Is generally written
with short paragraphs. People scan when reading on the net and they won't read
long paragraphs. So no more than 3 lines a paragraph.

Tells your causes story in an emotionally connecting way, and makes
your donor
feel like a hero. You need to relate and connect on an emotional level
to get your potential donor to take the action of donating!

Explains why they
should donate (invest) in you or your cause. Why is your cause so special or
important!

Has a CLEAR call to action! You must ask and
prompt people to donate. Also give them other specific ways that they can
support you, like sharing your page on Facebook, etc.

For example:

"Donations of $50 would
be hugely appreciated... But anything you can spare will be just as welcomed. Click
on the donate button to sponsor me and help my HUGE dream come true! Thank you!

You can also help out
BIG time by sharing this page via the Facebook and Twitter buttons, etc. up
above."

Step 6 - Create Rewards (Optional):

This is optional but
can be great motivation for people to take that step to donate.

If it fits with your
campaign and you're able to set some rewards, then I'd
recommend you do it.

Have a few reward
options and definitely have one for $25... Stats say that this reward amount is
the most frequently donated to!