I went to see the new Pixar film “Cars” this weekend because I always make it a point to see Pixar films. The graphics are visually stunning and many of the scenes, specifically the race track, look absolutely photo-realistic. The movie didn’t hold my attention as well as previous Pixar offerings but I enjoyed it nonetheless. One easter egg that I missed (but my cousin caught) was the Apple-sponsored 84 Car.

In the opening race of the movie, I thought I caught a glimpse of an Apple car. I thought it strange because there is no other product placement in the whole movie. So, when I got home I grabbed the movie on line (for research sake) and sure enough, there is the Apple car. And even more fitting, the number on the car was 84. Pretty cool!

I went to see the new Pixar film “Cars” this weekend because I always make it a point to see Pixar films. The graphics are visually stunning and many of the scenes, specifically the race track, look absolutely photo-realistic. The movie didn’t hold my attention as well as previous Pixar offerings but I enjoyed it nonetheless. One easter egg that I missed (but my cousin caught) was the Apple-sponsored 84 Car.

In the opening race of the movie, I thought I caught a glimpse of an Apple car. I thought it strange because there is no other product placement in the whole movie. So, when I got home I grabbed the movie on line (for research sake) and sure enough, there is the Apple car. And even more fitting, the number on the car was 84. Pretty cool!

One Response to “Apple’s 84 “Car””

“I thought it strange because there is no other product placement in the whole movie.”
Really? I’m pretty sure there was a blatant Apple logo in the scene after the opening race where the car is heading back to his (its?) trailer.
Pixar is usually more clever about this type of thing; I was a little disappointed with that!