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I have not done them, and probably won't, only because I don't spend much time in that area. If I was spending a few days there I'd do them in a heartbeat.

I think this was a good option for Sunday River. They are providing an extra feature to their customers. Since it's not listed on gc.com, they skip the approval process, and can place caches on their land where and how they see fit. And they will most likely only get cachers logging them who want to come to the area and possibly take time to use the other services they provide, not those that would just scramble through to log their finds and leave.

It looks to me like it might be another way for them to get revenue as they rent the equiptment per day. Without logs however, it might be hard to keep track of what condition they are in and if they have been compromised, unless they check them constantly themselves.....or maybe searchers just report to them if they can't locate one.

Well, as I said, avoiding gc.com rules is probably the main reason. If it's your property, you can use any rules you want for non-gc.com caches. They can move these caches when and where they want. They could bury them or place them 50 feet apart. In this case there might also be the issue of them being considered commercial caches, especially if they are putting Sunday River swag in the caches, which is very likely.

That's not to say there would not be benefits to having them listed on gc.com.