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Here are some key updates on the 2nd VCCircle Ecommerce Forum 2011, slated for March 11 in New Delhi. The conference, which made a successful debut in Bangalore in August last year, will highlight the internet era’s second innings, ruling revenue and business models, winning categories and the entire ecosystem that supports a sustainable ecommerce play.

For starters, Rajan Anandan, who recently moved from Microsoft to lead Google India, will make a keynote address at the 2nd VCCircle Ecommerce Investment Forum 2011. Anandan has been active in the angel investment scene with over 15 investments in Indian firms and more coming up. He invests in early stage businesses that have great founders and disruptive growth potential. A member of the Indian Angel Network, Anandan brings professional experience of two decades across high technology and management consulting domains. Prior to joining Microsoft, Rajan served leadership roles at Dell and Mckinsey & Co. He is a graduate from Massachusetts Institute of Technology (MIT) and a Masters Degree holder from Stanford University.

The day-long conference will feature a discussion on the Indian Internet Version 2.0: Hype or Real?

There is an interesting Fireside Chat planned on Indian Internet Enterprises: Show me the money!

This is something most internet entrepreneurs and investors are beginning to ask. So, how and when do you make money in the internet business? When do you breakeven, when do you clock the first million and how? When do you attract investment and when do VCs get to see the face of dough? – Are internet enterprises all about fancy valuation with no real numbers to show for? Death rate of an internet enterprise: How to make it, grow and survive? These tricky questions will find some answers in the Chat where investors and entrepreneurs will debate on the various ways of making money via ecommerce.

Apart from these sessions, there are dedicated sessions on fast-growing ecommerce categories: Books & Music; Group buying & Fashion discount stores; Electronics & Gadgets; and Travel. Besides, there is a dedicated panel discussion on efficient logistics and payments gateway, the backbone on which the industry really rests on.

Team VCCircle has put together a galaxy of India’s best know internet entrepreneurs, who have built businesses grounds up, and investors, who are very gung-ho on this space. Sample this unparalleled speaker list:-

Rajan Anandan, Head, Google India

IndiaMart.com founder & CEO Dinesh Agarwal

Norwest Venture Partners MD Niren Shah

IDG Ventures MD Manik Arora

Sequoia Capital MD Shailendra Singh

Saregama Ltd MD Apurv Nagpal

Flipkart CEO Sachin Bansal

Landmark Bookstore founder Hemu Ramaiah

Jasper Infotech CEO Kunal Bahl

Exclusively.in co-founder & CEO Sanjay Guleria

Groupon India CEO Ananya Bubna

Via (Flightraja) founder Vinay Gupta

Yatra Online co-founder & CEO Dhruv Shringi

Travelocity MD Himanshu Singh

LetsBuy.com founder & CEO Hitesh Dhingra

BuyThePrice.com founder & CEO Ranjith Boyanapalli

Infibeam.com founder & CEO Vishal Mehta

Future Group director Vivek Biyani

To get a complete and comprehensive view on the Indian ecommerce second wave, block your seat at the 2nd VCCircle Ecommerce Investment Forum