This work was published in a Special Issue of Re-Public on Distributed Creativity and Design.

Jamie Brassett and Peter Booth set out a project where the designing and redesigning that people (who were once merely users, or consumers) undertake, are taken seriously, adopted and adapted. This is more than user-testing or focus-grouping, as these two activities merely set the responses of the users etc. in already well-defined projects, as digested things are folded back into the designers’ projects swerving them in hitherto undreamt of directions. The removal of the locus of power and control from the hierarchic project of design, will lead to opportunities for innovation that will be constrained only by the tardiness in producing digestable objects.