advertising companies

paidcontent.org

Advertising companies like Facebook and Google (NSDQ: GOOG) are usually on the front line of the digital privacy debate. But in a long-awaited privacy report, the Federal Trade Commission today took the heat off these familiar names and called instead for tougher supervision of lesser known firms that collect...

thenextweb.com

Google and the Digital Advertising Alliance have all thrown their weight behind the drive to bring a Do Not Track feature to popular browsers, in a bid to improve users’ privacy. As the Wall Street Journal reports, major advertising companies and others who use tracking data have agreed to honour...

www.businessinsider.com

The Media Innovation Group, a digital ad unit of WPP Group, has been sued by two men who allege it hacked their Apple mobile devices to bypass their privacy settings on the Safari web browser to target them with ads. The suit springs from the February revelation that Google and...

techcrunch.com

These days, it seems like every city and township in North America has its own startup accelerator and is on its way to creating a thriving entrepreneurial ecosystem. While these apparent symptoms of an “accelerator bubble” are sure to make a few eyes roll, if cities and firms lay the...

www.insidemobileapps.com

The iPhone 5 reveal might have dominated coverage of Apple’s Sept. 12 press event, but for the app community, the most important news was the software. The launch of Apple’s Unique Device Identifier (UDID) replacement identifierForAdvertising (IFA) and iO6‘s deep integration of Facebook are likely to have far more impact...

www.geekwire.com

MakeGood Software CEO Jeff Coon The world of online advertising can be convoluted and complex, making it challenging for advertisers, agencies and publishers to track campaigns. MakeGood Software, a three-year-old startup located in Seattle’s Ballard neighborhood, is looking to help companies make better sense of the data and eliminate bulky spreadsheets...

9to5mac.com

Back in February the story broke that Google and other advertising companies had been bypassing iOS Safari’s privacy settings and continuing to track users without their consent. Google quickly disabled its code responsible for the tracking following a story from The Wall Street Journal, and Apple claimed it was “working to...

techcrunch.com

App.net, the project that emerged from founder Dalton Caldwell’s desire to build a social platform that wasn’t driven by advertising, is adding its first free option today. Given Caldwell’s emphasis on creating a product that people are actually willing to pay for, this might seem like a step backwards, or...

www.webomatica.com

My personal stance on Facebook hasn’t changed much since last year when I nuked my account wrote about general feeling of distrust. Reasons: they’re building a largely closed, alternative version of the Internet, and second, have a tendency to shoot first and ask questions later, meaning they make moves that...

www.techspot.com

These days it is very hard to keep your profile low when you are online. Services that are used every day by many, such as Facebook, Google and Twitter, aren’t exactly known for keeping your data especially private by default. Advertising companies are also known for tracking your browsing...

paidcontent.org

UK media outlets have more than doubled their take from mobile advertising over the last year. Half-year mobile ads revenue boomed by 132 percent year-on-year to £181.5 million ($290 million), comprising seven percent of all digital advertising outlay, according to new figures from PwC for Internet Advertising Bureau. Sales from...

www.geekwire.com

A few weeks ago, AdAge reported that Amazon.com was pitching the home screen on its Kindle Fire to potential advertisers. Now, AdAge is back with another report which offers more details about the Seattle online retailer’s plans in mobile advertising. Amazon.com has reportedly been in acquisition talks with several mobile...

arstechnica.com

http://www.flickr.com/photos/paulhami/ Imagine you're launching a company, and you have only six months to deliver a product. You have a competitor that has been in your industry four years longer than you have with twice your staff and twice the budget. And if you don't make your deadline, you're out...

gigaom.com

Mobile advertising’s best days are likely still off in the future, but that hasn’t stopped investors from snapping up shares of mobile ad firm Millennial Media on its first day as a public company, nearly doubling the company’s value in a few hours. Just after Millennial’s stock made its debut...

www.businessinsider.com

The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like WPP, Omnicom, Interpublic Group and Publicis. On paper, Buddy Media (which sells Facebook campaign management software) and Vitrue...

techcrunch.com

Verve Mobile, an advertising network that focuses on delivering geo-fenced or geo-targeted ads, just picked up a third round of venture funding from Nokia Growth Partners and Qualcomm. BlueRun Ventures, an earlier investor that specializes in mobile deals, also participated in the $14 million round. That brings the company’s total funding...

9to5google.com

If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised. Nuance, the company behind the voice recognition module currently used in Apple’s Siri, today...

allthingsd.com

Last year, Facebook started running ads that used your Web surfing history to target you. Soon they’ll be a little more obvious about the fact that they’re doing it. But not a lot more obvious. After months of discussion with the Council of Better Business Bureaus, Facebook is going to start...

9to5mac.com

If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised. Nuance, the company behind the voice recognition module currently used in Apple’s Siri, today...

readwrite.com

Crowdsourced advertising platforms - some with Silicon Valley backing - are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Companies such as Tongal, Zooppa, Poptent and others are tapping the crowd for talent and hoping to leverage social media's expanding reach and real-time impact to strengthen ties between...

battellemedia.com

The news alert from the Wall St. Journal hit my phone about an hour ago, pulling me away from tasting “Texas Bourbon” in San Antonio to sit down and grok this headline: Google’s iPhone Tracking. Now, the headline certainly is attention-grabbing, but the news alert email had a more sinister headline:...

gigaom.com

When I was writing Uber, Data Darwinism and the future of work, I was essentially penning what had been on my mind for awhile, though a series of news events helped coalesce the arguments and the narrative. But at no point when flying from San Francisco to New York did...

venturebeat.com

Local advertising startup Signpost grew its business a little bit Tuesday with a $3.75 million investment and a new employee. Christopher DePatria, former head of sales at AOL Patch, joined the team at the “Vice President of Revenue.” There are clearly no shortage of advertising companies, as evidenced by the amount...

www.businessinsider.com

Spark Capital, a Boston-based venture capital firm, has raised $450 million for its its fourth and largest fund to date. The fund is about $100 million larger than Spark's last. General Partner Todd Dagres says that's because Spark has "figured out its sweet spot." It wants to ramp up its...

www.insidemobileapps.com

Mobile advertising company Nexage announced today it has raised a $10 million Series B round of funding. The company brokers mobile advertising deals through its Nexage Exchange, a service that allows publishers to sell inventory to potential advertisers using real-time bidding. The company also offers a private exchange service for...

www.bgr.com

Last week, it was revealed that Google and other leading advertising companies had been bypassing the privacy settings of millions of unknowing Safari users. The Mountain View-based company maintained its innocence and claimed it “used known Safari functionality to provide features that signed-in Google users had enabled.” Microsoft is...

pandodaily.com

We are finally seeing the time when advertisers are beginning to realize that placing a banner ad into someone’s line of vision isn’t getting results. Every year companies pump money into different advertising company, hoping that a targeted approach will help them bring in some new customers. This causes them...

venturebeat.com

Due to my attendance at the Launch conference this week, I have not been as on top of the funding news as I should be. Today’s Funding Daily has bits from yesterday, pieces from today, parts contributed by other VentureBeat writers, all glued together by my wacky yet skillful hands....