swissmiss is a design blog and studio run by Tina Roth Eisenberg, a 'swiss designer gone NYC'.

Walk [Your City]

WALK [YOUR CITY] is a Kickstarter project by Raleigh based Matt Tomasulo that is trying to get America walking. Consider it “guerilla wayfinding” that helps soon-to-be pedestrians find their way from place to place. The funds will go to create an open source tool that will enable anyone to create and print simple signs that indicate how many minutes by foot it takes to get to a certain destination. Simple instructions like these can shift public perception and get more folks on their feet.

fantastic idea but i’m curious how he came up with the estimated time. i need twice as long as my husband to get somewhere. maybe there will be some fine print with more details on how to estimate your time.