The legendary car that defined a whole new class of automobile was a coupe, not a sedan.

Change is inevitable. If BMW still made the E30, they'd be out of business. See also: Lotus.

i'm ALL for design change, but dont change the legendary monicker. it's still "BMW" isn't it, why don't they change the whole entire brands name too if change is what they're after. I just think it's an unnecessary measure taken, just to compete with mercedes or audi. people will respect you if you stick to your guns.