The Brazilian Retail Development Institute (Instituto para Desenvolvimento do Varejo – IDV) represents 64 retail companies from different sectors, including food, household appliances, furniture, home appliances, hygiene and cleaning products, cosmetics, construction materials, pharmaceuticals, clothing, and footwear. IDV´s main purpose throughout Brazil is contributing to sustainable development of the national economy, as well as ethical and legal retail development.

One of the IDV´s missions has always been promoting formalization within the sector; therefore, to be part of the IDV, companies must be legal. The reason for this, is that it is impossible to discuss serious economic matters, such as tax reform or labor reform, with entities that do not respect the law.

The indexes disclosed by IAV are similar to data from official agencies in Brazil, such as PMC (Monthly Commerce Survey) by the IBGE. The main difference is that IAV provides public data 30 days before the IBGE analysis is available, presenting results achieved by national retail and helping to guide the market planning processes for the following three months after its disclosure.

Over the last ten years, many things have changed in the Brazilian economic, social, and political scenarios. Some of these changes resulted from the country´s natural development, others were occurred through efforts from the community and entities defending productive sectors.

This section was designed to gather sector data considered necessary by the IDV ever since it was created in 2004. The information available on retail activities in Brazil and some comparatives with global scenarios is compiled and organized by Gouvêa de Souza & MD

IDV in Action

One of the IDV´s missions has always been promoting formalization within the sector; therefore, to be part of the IDV, companies must be legal. The reason for this, is that it is impossible to discuss serious economic matters, such as tax reform or labor reform, with entities that do not respect the law.

The indexes disclosed by IAV are similar to data from official agencies in Brazil, such as PMC (Monthly Commerce Survey) by the IBGE. The main difference is that IAV provides public data 30 days before the IBGE analysis is available, presenting results achieved by national retail and helping to guide the market planning processes for the following three months after its disclosure.