Results for "nielsen"

Last summer, Amazon introduced its Kindle Unlimited subscription ebook service, something that gives users access to hundreds of thousands of books for a flat rate via their Kindle. The benefits are obvious, and those who consumer a lot of books in a month will find it helps cut down on the monthly budget. As with many other services, Amazon hasn't been open about its statistics on the subscription option, but Nielsen has stepped in to fill that void, dropping some numbers to give an idea of how the service is used.

Earlier this month, news surfaced via the Wall Street Journal that Nielsen will soon begin monitoring viewership numbers on services like Netflix. It was noted in that report the monitoring will take place via audio analysis, but that there isn't yet any solution in place for tracking viewership numbers on mobile devices -- meaning those who primarily watch things like Netflix on their tablet won't be counted. Netflix's CEO Reed Hastings recently commented on the rumored plan, and it was that very issue -- monitoring mobile viewers -- that he pointed toward.

Nielsen plans to start monitoring video streaming services' viewership numbers, shedding light on figures that have long been hidden from the public. Such information comes from the Wall Street Journal, which reports that it has viewed client documents related to the plan. The plan won't include tracking viewership habits that take place on mobile devices (for now, at least), but will use Nielsen meters to analyze audio for determining what shows are being watched on other devices. The resulting numbers could, among other things, help studios negotiating with the services.

Nielsen's television ratings for most of 2014 have been incorrect, it has been revealed, due to a software glitch that skewed some of its numbers. The news was revealed today by Nielsen itself, which said that an internal investigation was kicked off due to "irregularities" that came to light in recent weeks. A few days ago the source of those issues was uncovered: a so-called technical error that affected the ratings of national network television over the course of most of this year.

Though the wearables market has gained solid momentum over past months, wearable technology is still a niche and most likely to be found while out and about in the form of fitness bands or, occasionally, a smartwatch. Nielsen recently conducted research into how aware Americans are of wearable technology, as well as adoption rates and what consumers are looking for. Not surprisingly, most consumers are aware of the existence of wearables, but pricing and style are two big concerns influencing adoption.

A Nielsen report being released today shows Twitter's TV watching audience does not watch the same programs as the TV watching public as a whole: Twitter users mainly skew younger and more urban, and they talk about different shows. This reveal and others like it could affect which TV networks and advertisers participate in Twitter's advertising pièce de résistance Twitter Amplify, first launched in May.

YouTube held a Brandcast event in New York today for advertisers during which it was revealed that Dreamworks has acquired YouTube network AwesomenessTV, something that the video service says is one of its networks with the most subscribers. During the event, it was also revealed by Neilsen that YouTube trumps all cable networks in the 18 to 34 age range.

This week the folks at analyst group Nielsen have released their "Tops of 2012: Digital" list and have found Android and Apple's iOS battling it out for top US Smartphone operating system to the supreme surprise of no-one - it's the fact that BlackBerry still commands 7% of the market that's most striking. The main chart from this Neilsen report shows Android in the clear lead with 52% of the market in Nielsen's third quarter of 2012 with Apple's iOS coming in with 35% of the market on the iPhone.

Nielsen has long been the go-to source for TV ratings in the US, and as technology evolves and viewing habits change, so do the methods of monitoring television ratings. As an example, Twitter and Nielsen announced today that they're partnering up to bring a new kind of TV rating system to users in order to track how much buzz a TV show is getting on Twitter.

This week the folks at Nielsen have reported that their most recent findings in studying the web's usage of social networks has yielded one thing clearer than all else: Facebook takes the cake. They've made it clear that in addition to Facebook continuing to bash up the charts by a significant margin, we've spent 37% more time this year in the month of July on social networks than we did last year at the same time. In just one year, we've tacked on nearly 40% more minutes in a month with Facebook, Twitter, Zynga, and the like.