FIVE TIPS TO EFFECTIVE COPYWRITING

Copywriting is an integral part of marketing, yet it’s often feared rather than revered but just because copywriting can be intimidating doesn’t make it any less important.

For example: Have an awesome offer? Sweet! But you have to communicate it to your audience in a way that makes sense to them. And that’s where the art of good copywriting comes in to play. The good news is that writing good copy doesn’t have to be hard. And to prove it, here are 5 simple tips to effective copywriting. Just follow these tips and your copy will be top notch in no time!

GET STARTED

For most people the hardest part of copywriting is getting started. We all experience writer’s block at one time or another, and it stinks!

Luckily there are lots of brainstorming techniques that can help you get past the blank sheet of paper staring up at you.

Here’s just a few (and they’re easier than they sound):

Brainstorming Techniques

• Review background information

• Read the news

• See what’s happening on social media

• Make a list

• Do cluster writing (a type of prewriting that allows you to explore many ideas as they occur)