All posts in “Branding”

Human beings are largely visually led animals. We like to be amused by pretty things, be it the opposite sex, or a glossy magazine, we all have our predilections. From the dawn of time we have a profound obsession and strong connection with images, and it can be arguably said today that we’re more visually led than ever.
Dr. John Medina writes in his book Brain Rules, “vision is our most powerful sense … we learn and remember best through pictures, not through written or spoken words.”