6.
Find your market: quick recapDefine:• Who are your customers and who will buy yourproduct• Who are your competitors• Which is the specific demographics to target• Which is the psychographics of your target• Evaluate your decision (target market to big?,…)

7.
Find your market: quick recapB2CMake a product or service and chargeconsumers for using it. This model is being usedby Starbucks, McDonald’s, Amazon and others.B2BMake a product or service and charge othercompanies for using it. Google, Cisco, MySQLand others are using this model.

19.
Seed Fund• From Idea to Prototype - to support the business until it cangenerate cash of its own, or until it is ready for furtherinvestments• Higher risk• Not only $$ (mentorship, location, contacts,…)500startups, Ycombinator, Techstars, SeedCampDpixel, Start Up Design Lab e SeedLab

20.
Business Angels• Angels typically invest their own funds for convertible debt orownership equity• Angel investment is a common second round of financing forhigh-growth start-ups

21.
Venture Capitalist• Venture capital is the provision of high-risk capital by aninvestor to finance the startup and growth of a business inhigh-potential sectors.• As a shareholder, the venture capitalists return is dependenton the growth and profitability of the business.http://www.startupitalia.eu/blog/article/101-venture-capitalist

22.
Crowdfunding• Crowdfunding is the collective effort of individualswho network and pool their money, usually via theInternet, to support efforts initiated by other people ororganizations• Interest and repayment starts immediately• No ownership

29.
AnnouncementsACRI - Acri is an independent, non-profit, apoliticalAssociation that represents the joint-stock SavingsBanks and the Foundations of Banking Origin, thenon-profit entities that came into existence in theearly 1990s. (www.acri.it)

33.
RememberDefine:1. Fundraising takes longer than you think2. There are periods of low investor activities (avoidlate summer and winter holidays)3. A large amount of your funds may come from a fewpeople. Find this super nodes and support them4. A large number of intros will lead nowhere and willwaste your time.

34.
An example: HeapsylonHeapsylon is focused on delivering a family of body-sensing devices for the human foot. Wearableproducts that capture and communicate data such asactivity type, body weight, eversion and in-footwearpressure to the user with a mobile dashboard.• Soon crowdfunding on Indiegogo. It is on AngelList• http://www.heapsylon.com

35.
More…1. With investors there are leaders and followers: youwill have higher conversion after getting a committedinvestor or two.2. Advisor and mentorship will become more importantthan connective