meaningmeaningworking together) is the term used to describe a situationworking together) is the term used to describe a situationwhere different entities cooperate advantageously for awhere different entities cooperate advantageously for afinal outcome. Simply defined, it means that the whole isfinal outcome. Simply defined, it means that the whole isgreater than the sum of its parts.greater than the sum of its parts.

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It’s the ‘strategy of synchronising and actively forgingIt’s the ‘strategy of synchronising and actively forgingconnections between directly related areas of connections between directly related areas of entertainment’.entertainment’.

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New Technologies support this process – web, dvd,New Technologies support this process – web, dvd,downloading. Media institution exploit various platforms todownloading. Media institution exploit various platforms tosell various products related to one film (e.g. film andsell various products related to one film (e.g. film andsoundtrack and video game).soundtrack and video game).

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Symbiosis is the linking up of various companies to makeSymbiosis is the linking up of various companies to makeprofits from one productprofits from one product