At SMX East, several sessions look closely at today’s most important ranking considerations. In SEO Ranking Factors In 2017: What’s Important, What’s Not , you’ll hear the results of comprehensive studies undertaken by Searchmetrics and SEMRush, which looked at millions of sites to determine what separated winners from losers. You’ll also hear a case study from Herndon Hasty, SEO for the Container Store, which battles with formidable competition from Amazon, Walmart and other e-commerce giants.