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Connect with other bloggers using social media. How to write for search engines. Use effective tagging, SEO writing, and comments on your blog. How to monetize your blog using ads. Integrate your blog with social media sites.

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Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.

In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you'll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.

In this class, you will learn how to:

Read an analytics dashboard

Gather information about your site visitors from analytics data

Identify your best performing Internet marketing channel

Understand your lead generation or sales funnel

Know what drives conversion to improve results

By the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.

Admission Requirements: We recommend students have access to Google Analytics to get the most from assignments.

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So you have a Twitter account and you understand the basics. But Twitter can be overwhelming -- how does anyone find the time to get new followers, increase engagement, and read all of those tweets?

In this class, taught by social media marketer and founding editor of Mediabistro’s AllTwitter.com Lauren Dugan, you’ll learn the tools that will best optimize your professional brand. These tools will help you find the people, companies, and conversations to follow, maximize your tweet reach, better engage with your followers, and measure your influence.

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Create pop-up shops. Inentive ways for outdoor advertising. What is experiential marketing. What is experimental advertising. How to write and work from a creative brief. Create branded games for groups. Incorporate social media into experiential marketing.

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Create branded content. Develop social media strategies. Create brand partnerships. Learn about digital storytelling and customer engagement. How to write for a brand. How to position your brand. Brand marketing. How to write a mission statement. How to write a repositioning brief. How to write a press release. How to write a marketing proposal.

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With its easy-to-use format, ad-free homepage, and agile mobile platform, it’s no wonder that Pinterest has over 25 million users daily. These users are some of the most influential in their social circles, sharing products and brands that they love on pin boards that anyone can follow.

Learn how to create and set up your Pinterest page, create a Pinterest playbook, and appeal to Pinterest users by showcasing your brand in a unique and accessible way.

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Maximize Twitter for your personal brand or business. How to build your Twitter presence. Optimize your Twitter follower count and increase your targetd audience. How to schedule Tweets using TweetDeck and HootSuite. Integarate your Twitter strategy with Facebook, LinkedIn, and other social media platforms. Maximzie your web presence using Twitters. How to write a successful tweet. How to use Twitter for business. Twitter marketing strategy. How to use Twitter for marketing.

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Use infographics to engage an audience in your brand, cause, or mission. How to design infographics for marketing. Understanding data visualization. Analytics and data-driven visuals. Tools and programs to create infographics.

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Advanced social media classes. Social media intensives. Refine your current social media marketing efforts, measure success, and plan ahead for new campaigns and projects. Advanced techniques for Facebook, Twitter, LinkedIn, Google +, YouTube, Pinterest, and Instagram. How to measure audience engagement on social media. Develop a social media strategy.