Operations Manager

Steve Carlisle

Head of UX & Design

Will Shalders

Lead Front End Developer

Our Thinking

The great thing about Optimizely is the array of options you have to build tests. Below we are going to make a common but simple A/B test to demonstrate how to use the Visual Editor. The A/B test will change the colour of a button.

David Ogilvy, one of the founding fathers of modern advertising once said "Never stop testing, and your advertising will never stop improving." Back in 2008, Bill Gates remarked that "we should use the A/B testing methodology a lot more than we do."

If you own or work for an eCommerce website (small or large), chances are that a significant percentage of your prospective customers are getting to your checkout page and then leaving in droves. Let’s take a look at the art of reducing checkout-abandonment and how you can fix it — starting today.

Experimentation, data and customer experience. That’s the name of the game for forward-thinking, innovative digital marketing and business executives committed to staying ahead of the pack in Australia.