CALGARY, April 26, 2017 – TasteTro Inc. is pleased to announce that Gerard Meyer has joined its team as a Strategic Advisor as the company prepares to move its innovative small kitchen appliance towards production and retail launch. Gerard is the former President of SodaStream US and was instrumental in establishing SodaStream into the US market, growing annual revenue from $200k to $200MM. Prior to SodaStream, Gerard worked in marketing for Kraft, Campbell’s and B&G Foods. Gerard holds an MBA from Harvard and a BS Economics from Wharton.

James Murray, co-founder & CEO of TasteTro stated “We are very excited to have Gerard on our team. He brings a wealth of knowledge and insights from his 30 years with public and privately held companies in both the housewares and food sectors. His experience as President of SodaStream US growing the company from an unknown category to a significant brand is directly relevant to TasteTro as both companies have a similar razor/razor-blade business model and retail distribution strategy.” James further commented “Gerard is a dynamic business leader who is very passionate about bringing new innovations to the market that create a spark with consumers. We look forward to working with him to create that spark in North America and beyond.”

Gerard commented on why he joined as Strategic Advisor “TasteTro’s patented product design has the potential to revolutionize how people use spices in their kitchen by enabling the user to create potentially unlimited flavor options at the touch of a button. The TasteTro system is an innovative small kitchen appliance that I see having broader applications beyond the $10 billion spice category.”

About TasteTro
TasteTro Inc., based in Calgary, Alberta, is a startup company preparing to launch an innovative small kitchen appliance that delivers spices and mouthwatering blends at the touch of a button – making it simple and fun to prepare delicious, healthy meals and snacks, quickly. The patented TasteTro Spice System incorporates Bluetooth and RFID technology to allow for a user’s flavor expansion right from their kitchen counter. TasteTro uses a multi-dispensing pod system to deliver quality gourmet spices and herbs.

For information on TasteTro, visit TasteTro.com. To register for product launch alerts, visit TasteTro.com/register. For media inquiries, contact James Murray jbmurray@TasteTro.com or 403.671.9850