I’ve said it a million times before, you’re a weirdo if you use the phone on an iPhone. I have a whole separate post brewing about phones in general, but still to this day it strikes me as funny that it’s still called an iPhone yet I bet that the Phone app is used by less and less every day. What I do use every day is my camera. I’m a serial sharer, I love to document what’s going on in my life and take photos of the small details that other people might not have noticed. I’m always uploading photos to my Instagram or the upcoming Days app, it just makes me happy.

That’s why this new ad from Apple makes so much sense. I mean, they always know how to make a memorable commercial, but this one totally hits me. That’s why I took the screenshot above of the “hipster dude” taking a picture of “street art”, because that’s totally me, all the time. You can watch the ad below.