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Category Archives: Mobile Engagement

By Larry Alton December 1st, 2017 Mobile traffic has increased steadily for the past several years, overtaking desktop traffic for the first time late last year, so it’s no wonder why webmasters have scrambled to make their websites more appealing to mobile visitors. In line with the trend, Google has made it a requirement that … Continue reading Mobile Design Kills Conversions: Here’s What to Do About It→

Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Lou Orfanos on October 4, 2017 Nearly every company I’ve spoken with is experiencing some form of a crisis of confidence when it … Continue reading Organizing your company to win in mobile→

Michael Bellina — May 2, 2017 Follow @MigmanMedia— May 2, 2017 There is no doubt that our cell phones are an integral part of our lives. If you don’t believe me, try going a day without it. Because of this, as business owners, we have made sure that our sites are mobile friendly. At least, … Continue reading The Key to a Successful Mobile Site is Subtraction→

Mobile’s Not Optional, It’s Necessary by Jack Loechner, Staff Writer @mp_research, March 1, 2017 According to the The 2017 Mobile-First Ecommerce Report from ROI Revolution, reported by Internet Retailer, mobile is no longer an optional marketing strategy for ecommerce businesses; it is a necessity, but many online businesses have yet to master the implementation and … Continue reading Mobile’s Not Optional, It’s Necessary→

The Mobile Web Is Quietly Killing Off Retail Apps by Sean Hargrave, Staff Writer, February 20, 2017 Is the app dead? It has certainly been written off in conference speeches over the year as well as the occasional alarmist headline, but what we’ve all pretty much known all along really does now appear to be … Continue reading The Mobile Web Is Quietly Killing Off Retail Apps→

Mobile’s Influence On Searches, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 6, 2017 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. After all, mobile devices will account for 75% … Continue reading Mobile’s Influence On Searches, Purchases→

Govind Agarwal — January 28, 2017 Follow @submitedge— January 28, 2017 It was the year 2015 when Google first hit us with its mobile-friendly algorithm update. The next came in 2016 where mobile compatible sites became a bit more favorable while ranking in organic results. The next one was on air for quite some time … Continue reading Mobile-First Index To Hit In 2017 – Should You Be Concerned?→