PRODUCT DESIGN

Granting meaning, form and use.
Optimising the use and functions of everyday objects all while revealing a strong, distinctive image built upon innovation and empathy. An image that speaks to people, imparts meaning and creates ties: Capital goods, Industrial and consumer products, Furniture.

TRANSPORT DESIGN

Humanising transport.
Inventing new urban experiences, creating pleasant living environments where travel is no longer a requirement but rather a choice, and thereby promoting the development of eco-civic approaches. Equipment for public spaces and services: Transport materials, Urban furniture, Signage.

Our expertise

ASSISTING YOUR BRAND

A brand's strength, credibility and sustainability depend on its ability to develop a specific coherent framework, whether it does so through its products or its communications. We are committed to revealing your brand's DNA and offering a wide range of actions allowing you to manage and deploy your product and graphic identities with cohesion and continuity to establish a well-organised, clear and intelligible system.

PROMOTING YOUR REGION

For institutions, each and every design and communication action is an opportunity to dialogue with the public. We use our expertise to benefit the cultural heritage and identity of local communities and relations with the public. Our aim is to help your institution grow by defining a strong, far-reaching service identity.

DEVELOPING INNOVATION

Innovation is a major growth driver for our industries and design is one of its accelerators. Our engineering expertise and our R&D partnerships allow us to interact very early on in the design process. Thanks to tailored innovation processes, we generate and showcase innovative concepts in terms of image and function.

INTEGRATING DESIGN

Design is recognised as a major economic driver but its integration as a working process requires methodology and tools. Our design management expertise relies on our extensive skills and experience, allowing us to provide companies seeking to establish an initial design approach with training and operational support.

News

Office rangeSacar

TramwayLuxembourg

TramwayLuxembourg

Avant Premiere signed the design of Luxembourg’s tramway. The agency made a design that is both chic and colorful, and that fits harmonically in the historical and contemporary architecture of the city. Panoramic windows, wide doors, large spaces and quality materials give the tramway a high level of comfort. Color schemes and interior lights strike the senses, create rhythm. The first vehicles are due to be running in 2017. The agency worked with the artist Michel Leonardi and the lighting designer Isabelle Corten.

New rangesCompagnie Française des Crayons

Charging stationse-totem

Charging stationse-totem

Avant Premiere designed charging stations for electric vehicles. The agency proposed a design easily identifiable in the urban environment, whose simple and intuitive use allow recharging simultaneously two cars and electric bikes.The first charging stations are being installed and more than 2 000 ones will equip the French departments by the end of 2017.

Team

25 YEARS OFCREATIVE INSPIRATION

Avant Première is an independent agency founded in 1988 by Eric Rhinn and Luc Jozancy, two passionate, committed designers.

Sensitive and attentive to new lifestyles, Avant Première strives to bring out the meaning behind your project and give it that extra spark it needs to reach your target audiences, today and in the future.

Our agency is made up of approximately twenty employees with complementary profiles including identity and design strategy experts, industrial designers, graphic artists, 3D designers, engineers, colour artists and layout artists.

Legal Notices

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Avant Première
24/26 rue Jaquard
69004 Lyon
FRANCE
Tel. 04 78 30 91 19
Fax 04 78 27 70 86
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Development of the website : Dediservices
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The website and its content (text, photos, video, animation and all other data) are under the copyright of AVANT PREMIERE and/or different third parties. Every reproduction or use of the content of this website for commercial purposes is forbidden without the prior written approval of the owners of the contents.
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Photo credit : Avant Première, Seb Group, Alstom, Wavier Courraud