Showpad Raises $2 Million Series A Round to Expand iPad Software for Sales Enterprises

Showpad — a Belgian startup which creates iPad software for sales team — has raised a $2 million Series A funding round from Hummingbird Ventures, according to TechCrunch.

The company’s cloud platform allows staff and administrators to upload sales content and presentations, and access the information via the iPad softwware, effectively making the sales process mobile. Users can also download the presentations to the iPad’s hard drive so they don’t have to worry about Internet connectivity issues when meeting with customers, and can also create consumer reports based on sales analytics tools built into the software.

Founded in 2011, the company plans to open an office in NYC to help meet demand in the U.S., as well as build onto the current partnerships they have with Jive Software and other firms. The company currently has 20,000 active users and almost 150 companies signed up so far, including big names like Unilever and Heineken.

Showpad, which was founded in 2011 — and does not currently support Android tablets – told TechCrunch it has almost 150 enterprises signed up as customers, and more than 20,000 active users of its software. Customers include BASF, Unilever and Heineken.

Unfortunately, the software is not available on Android-operated tablets yet.

The startup is “innovative” partly because it forces people to use iPads for a rare bit of “work.” iPads are definitely not going to become the default office computers anytime soon, but it’s good to see they are moving beyond simply used for Breaking Bad marathons and super-selfie photos.