Look at that. Twenty-ounce refillable sodas for only $2, along with bottled water, hot dogs, pretzels and popcorn that will also fetch $2. A slice of pizza for $3. A beer for $5. For an NFL game, these are cheap prices. Heck, it can almost make you a Falcons fan.

Considering the lowest average price for a hot dog at an NFL stadium last season was $5.29 and the average lowest price for a soft drink was $4.79, you can see why this is something of a big deal.

A spokesman for Falcons ownership explained the move by saying, "The main driver is to re-imagine the NFL experience....We'll be able to feed a family of four at our games for $27. That's 60 to 70 percent cheaper than our competitors."