We are pleased to distribute on behalf of our friend and colleague Dr. Robin White, Executive Director at the Northeastern University’s Global Resilience Institute (GRI) a series of 9 lessons modules developed by GRI that provide hands on, detailed instructions for how to fight effectively the spread of COVID-19 virus.

The 9 short modules include information on how to disinfect surfaces to how to best interact with and support the elderly. The modules are short, clear, and broadly accessible and are available at www.resilience-ed.org

Please push these modules to all your colleagues via your social media and websites. Be not afraid. Stay alert, aware, and safe. DrD

L. Darryl ARMSTRONG and Associates Behavioral Public Relations LLC

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#Masks4All

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How can you tell if you are developing PTSD and what to do about it. Video 10:26

We have been fortunate to have built a successful consulting business in the past 25-years. The crisis communications and planning advice at this site may help you as a small business, or non-profit that is struggling to communicate with your employees and customers. If you find it helpful, please share it through your social media sites. Let’s all, “pay it forward.” www.ldarrylarmstrong.com

Scroll down for videos and please share with those who may need and that can use this information.

Crisis Communications: Interviews

The COVID-19 pandemic is stressful. We fear getting the virus or having our loved ones get sick from what seems like an “invisible enemy.” We worry over lost income, our jobs, and our failing businesses. Healthcare workers and others on the front lines and in essential jobs, as well as those who have become seriously ill, have faced first-hand life-and-death, traumatic situations. As a result, many of us are at risk of developing long-lasting stress—in the form of post-traumatic stress disorder (PTSD) , others of us are having PTSD reoccurrences. How can you tell if you are developing PTSD? And what can you do to address it. Video 10:26

Crisis Communications: Interview with Dcn Mark Prosser, Director of Pastoral Planning, Catholic Diocese, Sioux City, IA – COVID – 19 Crisis and Emergency Planning Churches across the United States are responding to the COVID-19 crisis. Mark Prosser, former Director of Public Safety in Storm Lake, IA, a professional with 45-years of law enforcement and emergency and disaster planning experience, is leading the preparation and plan for the diocese. The planning process includes operations of 87 churches, 24 schools, and 2 hospitals, and a radio station and newspaper. In this interview, he outlines the details of the effort, and the best practices implemented among them are: • Increased internal and external coordination and communications among all organizational levels • Use of social media and web platforms to ensure outreach to congregants • Stand-up of information pushes on the CARE Act and of COVID-19 safety practices • Sharing of best practices across the four dioceses in Iowa • Planning for post-COVID-19 operations and decision-making • Establishment of a post-COVID-19 working group. 31:34 video

How to Videos: Crisis Communications

Crisis Communications: How to Prepare Messages for Employees and Customers During a Crisis - The Corona Covid-19 virus event has brought the need for crisis planning and a resilient crisis mindset to the forefront of all leaders' minds. It also made crisis communicators stop and think about the most efficient and effective approach to developing and communicating key messages. The following five guidelines provide an overview of the process for developing key messages. 8:56 video

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Crisis Communications: The Importance of Relationships and One Voice During a Crisis - To build integrity and credibility during a crisis you need one well-trained and articulate spokesperson with subject matter experts who can speak with a unified message. Use the What, so what, now what message development sequence to build your messages. Ensure they are clear and understandable, consider all the tough questions and prepare your answers for them. Know when to refer to the subject matter experts and when to stop talking. 4:54 video

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Crisis Communications: Talk to Your Employees NOW! - Clients and colleagues are asking what they should be doing and how should they be communicating to their employees and customers during this crisis. What should we say to our employees? To our customers, and to the world about what we are doing in here and now in our businesses to protect them? Should we sit and wait until a case occurs in our industry, our community, or in our business to tell them we have a plan we have implemented? 11:45 video

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Crisis Communications: How to Work with the Media During a Crisis - Taylor Hayes is the former publisher of the Ky New Era with more than 40-years experience. Working with the media requires understanding what the reporter needs are and what your role and responsibilities are. Mr. Hayes provides insights in this 7:30 video. (Due to technical difficulties we were unable to video Mr. Hayes.)

Dr. Darryl: Behavioral Analysis

Behavioral Analysis: Why People Hoard Toilet Paper - During times of crisis, when we feel out of control we seek to find something we can control. Perhaps, as Kit Yarrow, the consumer behavior psychologist notes buying and hoarding toilet paper provides a modicum of such control. However, there are lessons to learn from this behavior that can be more valuable in our recovery. @DoctorDarryl

Commentary: Thank a Trucker, Your Employees and Customers - During a crisis, we get so self-absorbed and focused on the crisis we often forget to thank folks. It is the nature of an emergency and yet without truckers, our employees, and our customers, where would we be. Take the time to thank those that are helping us through this crisis. 8:55 video