This is the first time that I have written an article for Luminous Landscape so it probably makes sense to introduce myself first so that you can get an idea where I am coming from as a photographer and decide for yourself whether my views, likes and dislikes are likely to chime with your own...

"First impressions of the Fujifilm X-Pro1. We've been using a production standard X-Pro1 for a little while now, as we work on our review. We took this opportunity to write about our impressions of the camera, including a look at the lenses Fujifilm has developed and whether the Pro1 features the quirkiness of the elegant but initially troubled X100. What's it like to shoot with the X-Pro1 and are the images as attractive as the camera's design? Read on to find out."

"Some companies plod along, slowly incrementing the marketing bullet points with new models. These are usually the ones that have turf to protect and market share to hold onto. Other companies, hungry for position, and without entrenched products to protect are more willing to innovate and take risks.

Fuji is in the latter camp. When Nikon stopped supplying Fuji with DSLR bodies several year ago it looked like they might abandon the high-end market. But, the digicam market is vaporizing because of smartphones, so where to go? The enthusiast market is what Fuji has decided to pursue, and 2011 saw the first salvo in its attack on this segment, the very highly regarded X100.

New Fuji has followed up with the very desirable X-Pro1, the first in what is likely to be a series of interchangeable lens rangefinder-style large sensor cameras. Here are the main points about the X-Pro1..."

"The mirrorless market is red-hot at the moment and the stakes are correspondingly high. Mirco-Four-Thirds did a jump-start in late 2008 and it is certainly the most successful system at the moment - hunted by Sony NEX. Fuji is almost dangerously late in this game but it seems as if they are betting their fortunes on the very high end of the market with a spice of retromania. The Fujifilm X-Pro1 tries to offer the benefits of the mainstream while offering exclusivity similar to Leica. The market will decide whether this is no-man's land or a successful niche.In our first Fuji review we will cover the Fujinon XF 18mm f/2 R - one of the three initial lenses for the X-mount. Following a Fuji tradition these lenses are called "Fujinon" XF. This may be news to some but Fuji is actually a long time player in the system camera market but they were mostly active in the large- and medium format league and their Fujinon lenses earned quite a reputation till the decline of the film business - maybe google for "Fuji GX" if you are interested.

Anyway, the Fujinon XF 18mm f/2 R is a so-called pancake lens - it's just about 4cm long and weights only 116g. In full format terms it is a standard wide-angle lens. An equivalent focal length of "27mm" is not so hot nowadays but it is certainly generic enough to be suitable for a couple of applications such as landscape or street photography. It is a surprisingly fast lens so it has some decent capabilities to achieve a quite shallow depth-of-field when using short focus distances."

"I’ve had my hands on the new FujiFilm X-Pro1 for a little over a month now and I have put it through the paces in three countries and on various jobs. If you are a frequent reader of this blog you know the deal. If you are a new reader of my blog let me explain the deal. I don’t pixel peep, shoot side by side comparisons, show images of color checkers and resolution charts, or talk about the new technology packed into whatever camera. Heck, I really don’t do “reviews” that often.

This review is more of a “how-does-this-thing-work-in-the-real-world-and-is-it-something-that-excites-me-or-does-it-just-become-a-photographic-appliance?” kind of review. Also, let me state for the record that I was hired by FujiFilm Middle East, and was paid in camera gear and cash to take this machine for a joy ride. The first thing I said before taking this gig, though, was if I was going to blog about it they needed to understand that I would say whatever I wanted to about it. The good folks at Fuji said they expected nothing less. Especially after my x-100 review. It was that review that put me on their radar in the first place and it was the good folks at Gulf Photo Plus that convinced them they should send me to India. I’ll be doing some stuff with Fuji North America as well. So, full disclosure now aside, let’s get into it after the jump…"

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