We’ve worked for many years with medical specialists, GPs and allied health professionals. We understand their values, motivations and frustrations. Because we understand your audience so well, we’re ideally placed to market your product or services to healthcare professionals.

Digital marketing strategy

Social media marketing & strategy

Disease awareness campaigns

Website and portal builds

Activation strategies

Digital marketing strategy

Social media marketing & strategy

Disease awareness campaigns

Website and portal builds

Activation strategies

The Marketing Problems We Solve
for businesses targeting medical professionals

Low Product or Brand Awareness

We’ll promote your product, brand or service and show healthcare professionals what a difference it could make to their practice.

Misaligned Marketing Priorites

We’ll work with you to help your sales and marketing teams learn from one another, communicate better and develop shared priorities that help drive your business forward.

Inconsistent Client Numbers

Move beyond the feast-or-famine approach to a sustainable business model that delivers a steady stream of clients.

Business Stagnation

We’ll help you rediscover why you’re in business and refresh your image and positioning to appeal to new prospects.

Competitive Positioning

We’ll help you see what differentiates you from your competition and make you known for that value, attribute or skill.

Limited Resources

If you need a marketing team that you can lean on to execute marketing campaigns, write and design ebooks, complete ad-hoc projects or draft emails then the Splice Marketing team can help.

Attraction and Retention Marketing Activities

Find new customers by careful promotion and keep your existing ones by listening to feedback, providing ongoing support and rewarding loyalty.

Content Creation

We’ll create web copy and videos that help you connect to your target audience, address their questions and raise awareness of your product. We also support with ebooks, white papers, infographics, marketing collateral, social media content and blogs.

Inbound Marketing

We focus on marketing activities that help attract clients to you. We’ll hone the key message for a promotional campaign, design a landing page and track conversions.

High-converting Websites & Landing Pages

Need to convert more clients through your website? Want a landing page specific to a marketing campaign or product promotion? Our team will design and build a website or landing pages across a range of CMS' including Hubspot, WordPress, Drupal.

Marketing Materials

We’ll create print and digital assets that showcase your company and leave a lasting impression with your prospective clients.

Community Engagement Activities

We’ll help you find the best way to connect with your community whether that’s donating time or skills, partnering with local groups, using your platform to promote a grassroots organisation, being present on social media, hosting health forums, or showing up at the local Park run.

Client's We've Helped Similar To You

Frequently Asked Questions

You'll likely have some questions so we've compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.

What is B2B Healthcare Marketing?

Business-to-business (B2B) healthcare refers to companies who have health professionals as their clients. People running a practice require many services to keep it going, whether that’s practice management software, business advice or services relating to medical recruitment, accountancy or audit.

What are some strategies to market to healthcare professionals?

We know as well as you do how tricky it can be to capture the attention of healthcare professionals. There are however some great strategies that have worked extremely well for us (healthcare professionals are our key target market) and for our clients in the B2B space. Some of these strategies include educational video content, targeted digital advertising, email marketing, appearing for doctor-related search terms in Google search and traditional methods like conferences.

Chat to our team to learn more about the strategies that will help you capture the attention of your healthcare professional audience.

Does marketing to HCPs differ from marketing to patients?

Everyone is human and it's human nature for people to buy from people that they like and trust. Whether it's a marketing campaign to patients or healthcare professionals, building awareness, likeability and trust are hugely important.

The difference we've noticed when marketing to healthcare professionals is the need to add in an extra layer of authenticity and credibility. Simply put, the more you incorporate build in facts, stats, evidence, case studies, testimonials and data, the stronger your engagement with the HCPs through your marketing campaigns.

What digital activities do you recommend to engage with HCPs?

Value-based marketing is how we approach HCP engagement.

It's about providing the HCP with value that helps improve their business through education such as tech products, digital patient resources, credible patient websites and video content.

Book your free marketing strategy session today!

It's not the size of your marketing budget but what you do with it that matters.That's why we'll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That's why we start by offering you a free strategy session with us. You'll get a 30-min video or phone meeting and a digital diagnosis of your current online presence.