She also helped us understand what text should go in the ALT description. Not just a title but a description. It must describe what the reader is looking at, not a bunch of SEO keywords or poetic license. In her example from last year’s SOBCon photos, it read, “SOBCon08 Devoured; SOBCon09 in the Oven.”? The crowd roared when she asked, “What is SOBCon? Food?”?