Agents Can Own Exclusive Ad Spots and Generate Phone Leads From Trulia's Most Engaged Home Buyers
(May 03, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 05/03/12 -- Trulia.com, a leading site for home buyers, sellers, renters and real estate professionals, today announced Trulia Mobile Ads, the first mobile advertising platform designed to help real estate professionals reach transaction-ready buyers who are using mobile devices for their home search. Trulia Mobile Ads allow agents to purchase a share of display advertising space and generate phone leads from consumers using Trulia's top rated mobile applications and mobile website. Currently, Trulia Mobile Ads are available only to existing Trulia Local Ads and Trulia Pro customers. Click here for more information about Trulia Mobile Ads.

Trulia Mobile Ads use local targeting to reach buyers as they use their mobile phones devices to explore neighborhoods and visit listings. In every ZIP code, real estate agents may purchase up to five advertising spots that include a banner ad on the map page, a personalized full screen ad with lead form and the guaranteed top spot in Trulia's mobile lead generator. With Trulia Mobile Ads, consumers can directly call or email agents from the banner or full screen ad. Trulia Mobile Ads are currently displayed in Trulia's top rated iPhone and Android apps, as well as Trulia's mobile website.

"Mobile is clearly the future of the real estate shopping experience and we're excited to help agents connect with our highly engaged audience through the Trulia Mobile Ads platform," said Pete Flint, CEO and co-founder of Trulia. "Consumers using mobile devices for their home search will continue to be a major area of growth, and as a company we will continue to invest heavily in our mobile offerings. We are committed to rolling out first-of-a-kind, innovative products for agents and consumers to make the mobile home search experience amazing for everyone."

Trulia Mobile Ads Include:

Branded Banner Ads: The banner ad includes the agent's photo, name and phone number and appears at the top of map search page as consumers browse homes in local neighborhoods.

Full Screen Ad: When clicking on a banner ad, the full screen takeover ad appears, including the agent's contact info, brokerage, a "Call Now" button and lead form.

Phone Lead Generation: All ad templates include large buttons and links allowing consumers to call agents from Trulia Mobile Ads with just one touch.

Premium Ad Placement: Trulia Mobile Ads give agents access to the most exclusive ad spot on Trulia, in front of the most transaction-ready buyer audience. Only 5 ad spots are available per ZIP and agents can own all 5 to block out their competition.

"Our research has shown that consumers using mobile devices are 60 percent more likely to contact a real estate professional," said Georg Gerstenfeld, VP of Business Services at Trulia. "It's our goal to connect agents with buyers who are deeply engaged in their home search and we're excited to know that agents can now use Trulia Mobile Ads to connect with buyers while they are standing in front of a listing."