Transparency in sourcing reaches new visual heights

Ever mindful of Americans' increasing interest in where their food comes from, the crew at Zagat decided to strap a GoPro camera to a lobster caught off the coast of Maine and follow it on its two-day death march to a boiling pot at New York's Oceana restaurant. Despite the ominous music that accompanies the doomed crustacean as it reaches its final destination, the video, thankfully, isn't all that disturbing. So, we're not expecting PETA to co-opt the footage for propaganda purposes any time soon. Watch the entire journey (edited down to 4:24) right here: