We love to talk to our customers about their experience with our platform: The customer’s voice is always the guiding force in our product roadmap design, and seeing how brands are using Monetate can be inspiring and instructive for others. Some...

In recent years, personalization has become a brand imperative. The need for personalized homepages, perfectly curated product recommendations, seamless omnichannel experiences, and more have come to boggle the minds of marketers everywhere. How can you get it all...

It has become well known in recent years that baseline personalization is not going to cut it anymore. Brands that have excelled at delivering personalized customer experiences are seeing revenue growth at 2 or 3 times the average...

Last week, Monetate released our 2019 Personalization Development Study—a deep dive into how brands are using personalization to create more loyal and lasting customer relationships. We partnered with WBR Research for the third year in a row to...

Personalized marketing is a technique that allows brands to provide consumers with unique, customized content. The strategy is built on the combination of several elements: Data collected on individual users, the ability to apply that data to serve...

An omnichannel experience should seamlessly engage prospects and clients across various checkpoints. With an omnichannel presence, you are able to allow your users to leave one channel and continue their experience on the next. To execute omnichannel marketing...

Today’s world of online shopping is booming. Sales are reaching new levels and the ecommerce industry is showing no signs of slowing down. With such success, you can imagine how competitive the industry has become and why you...

Website personalization is now a must for many, but some don’t have the knowledge or the data to get their strategy off the ground. In fact, a report from Epsilon has found that 90 percent of customers find...

From ramped up social media strategies to a Millenial and Gen Z takeover, this past year has been an interesting one for the travel industry. Whether booking a personal trip or planning out corporate travel, there is no...

Ecommerce optimization is the process of building a seamless and enticing user experience for your customers that will encourage them to purchase, and win their loyalty for the long-term. Optimization can be accomplished with both manual and automated...