How-To Guides

We all know that ‘time is money’. If your WordPress site is taking too much time to load, you could be losing big-time. As we now know from Google’s ‘Webmaster’ blog back in 2010, site speed is one of the key factors impacting the search ranking of a website. It is often overlooked, but it …

Every good business owner knows that one of the major keys to success is engaging their target audience. Whether it’s through a TV commercial, a billboard, or an online advertisement, marketing experts are always trying to find new and exciting ways to engage with their customers. These days, the vast majority of marketing happens on …

Facebook ads are a great way to increase your sales if you know how to do it right. Facebook has loads of data which can help you target and retarget your specific audiences easily. But again, the question is to how to do it right and how to measure the metrics? However, before measuring the …

There are a lot of GIFs on the internet these days. These funny diagrams and animated images can be seen every day in internet searches, text messages, image advertisements, etc. But did you ever think about using GIFs in your email marketing campaigns? You may not know this, but animated GIFs tend to improve the clickthru rate …

One of the benefits of digital marketing over offline marketing, is the use of remarketing campaigns. Remarketing can be loosely explained as identifying who are people who have been to your website using tags or pixels, and then serving relevant personalised advertisements to them. In the offline world its probably almost impossible to conduct remarketing. …

Have you just got started with your blog on WordPress? Then you know all about just how easy it is to get started. You are also probably wondering what plugins you need to use to take it to the next level. You are right to ask that question; the right plugins can elevate your blog …

Thinking of starting a career selling your services on Fiverr but don’t know where to start? Here’s 5 simple steps to get you started with your very first sale on Fiverr. Finding The Right Service To Offer Spend some time researching on what’s popular on Fiverr and find the best niche that suits you. Generally …

I’m sure you’ll agree that the objective for any online banner that you run is to get as many click-thrus as possible. Here’s a few key points your can consider when you’re next creating an online banner ad. A Strong Call-To-Action Button In almost every situation, when you want someone to do something, you always …