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About 2017 Ford F-150 XLT TV Commercial, 'Champions'

Mom and Dad have differing priorities when it comes to their children's football game. Dad puts safety first and makes sure shoulder pads are secured and helmets are fastened tightly. However, Momma's building champions. She tells them to be the hammer, not the nail, and she sends them on their way. Ford demonstrates how safety and toughness complement each other in both sports and in its F-150 model.