Over $1 billion in big-brand budgets on stage at MobileBeat 2013

It’s becoming more and more evident to the mobile ecosystem that the “big money” is coming from established brands looking to connect, engage, and sell like never before.

Our sixth annual MobileBeat event — July 9-10 in San Francisco — is gathering heavy hitters from brands with huge mobile spend to discuss new technologies and strategies for increasing audience engagement.

In fact, the brands onstage at MobileBeat collectively represent more than $1 billion in mobile advertising budgets. If you want a piece of that action, you’ll want to be here.

What’s going on is a big shift in the mobile market. The first era of smartphones saw brands rely for their interaction with customers on advertising vehicles that were designed for the desktop. Poor returns from banners and pop-up ads quickly proved the expectations were different on those new devices that were decidedly more than simple portable smaller screens.

Over the past few years, the top brands in the world learned the lessons from the most viral apps, while the mobile share of budget now better reflects the time users spend engaging on their phones and tablets. As a result, 2013 is the year where best practices are paired with great means, and the mobile landscape truly enters its “beyond-the-banner” moment.

Edward J. Kaczmarek, III, Dir. of Innovation & Emerging Technology, Mondelez International
Ed is Director of Innovation & Emerging Technology at Mondelez International, where he leads innovation through a multitude of partnerships and exploration with startups in both mobile and digital. He is currently championing the Mobile Futures incubator program. He also led the development of iFood Assistant, a mobile platform that won an Edison Award for Innovation in 2010. Ed has more than 26 years of marketing experience across such companies as Cadbury/Dr Pepper, VNU, DoubleClick, Draft Worldwide and Kraft Foods.

Joanna Lambert, SVP, Strategy & Business Innovation, American Express
Joanna Lambert is a senior business leader at American Express. She is charged with developing, articulating and driving the global strategy for the company’s Enterprise Growth Group, formed in 2010 to focus on business opportunities beyond the traditional card and travel realms. Jo is responsible for identifying new digital capabilities and partnerships that can serve emerging consumer needs, including mobile and alternative payment services. Her team works with leaders across American Express to drive commerce initiatives that attract new customers and open new sources of revenue for the American Express franchise.

Bridget Dolan, VP of Digital Marketing, Sephora
Bridget Dolan is the Vice President of Digital Marketing for Sephora where she runs Social Media, Mobile, Online Marketing, Digital Store Experience and Business Development and has led Sephora’s direct marketing efforts for the last 12 years. Prior to Sephora, Bridget directed online marketing at Eve.com and at Left Field on the agency side for Amazon, drugstore.com and Hotmail. Before she crossed into the online sector, Bridget worked in brand management for Castrol Sports and in marketing for Walgreens. She holds a BS in Accounting and an MBA in Marketing.