Inkovations: Brand positioning

(Allow us to interrupt the Archetype series with this cautionary tale. Oh yes, there is a moral in it)

Received wisdom says that January is the natural time to reinvent yourself, to clear out the old and make way for the new. But if you’re feeling called to rebrand your business or website this year and update your brand...

“Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”- Chip & Dan Heath, Made to Stick.