Category Archives: Communication

When was the last time you visited the website of a small local business? You probably had a question in mind – did the website answer it straight away? Read the full post for a list of five elements every local business website should have.

Flickr have redesigned their photo page and their interactive tour of the new layout and features is exemplary. Read the full post for observations on how Flickr provide a great ramp-up user experience.

When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it. Read the full post for practical tips on how to get started with naming.

Ricardo Semler urges us to keep our memos short: “If you really want someone to evaluate a project’s chances, only give them a single page to do it — and make them write a headline that gets to the point, as in a newspaper.” Semler is the CEO of the industrial conglomerate Semco and the author of Maverick: The Success Story Behind the World’s Most Unusual Workplace (1993). Read the full post for more.

Do your projects involve creating “deliverables” that you then hand over to your client? Do you publish these as static documents and regularly send them by email? Have you considered whether this is the best way to capture and deliver the information you want to communicate?

In your next project, try using a wiki instead of writing linear, static documents. Make sure the whole project team has full access and make the wiki the key point of reference when working on the project. Read the full post for more.