The Model Agencies industry experienced moderate growth over the past five years, with revenue expected to continue increasing. Demand for this industry’s services depends on corporate advertising expenditures, as a significant portion of industry revenue is garnered through commissions and service fees gained from booking models in print, television, retail and internet advertising campaigns. Over the five years to 2021, Model Agencies industry revenue is expected to expand as total advertising expenditure is projected to increase.

Operators in this industry represent fashion models in business dealings, such as auditions, bookings and contract negotiations. These agencies earn revenue via commission, usually from the deal they make with the model or another agency.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

This IDC study provides IDC's top 10 predictions for chief marketing officers and their organizations for 2017. The predictions in this document detail how 10 powerfully disruptive forces can be used to ...