Marketing seminar: Best in Brand Building and E-Commerce – Oliwa Consulting Group | Conference Room 1 A12:30-13:30 Profit branding, a chicken or a canary? Branding as an effective tool to increase company value. Financial benefits of brand creation and commercialisation, Tadeusz II Piotr Górski13:45-14:45 How to prepare to choose a platform for an e-store? - Olgierd Mrozik15:00-16:00 How to increase online sales volumes – effective tools and techniques, Wojciech Widzicki

AMBERMART SIDE EVENTS:
• Mysteries inside amber - an exhibition celebrating 50 years of creative work of Wanda and Bogdan Frydrychowicz. Photographs by Marcin Rozenberg | Stand A.523
• ”Baltic Amber DNA Brussels-Gdańsk” - the author’s exhibition by Alain Roggeman and Delphine Perrache organized by the City Promotion Department in cooperation with the National Chamber of Amber Economy|stand A.127
• ”Gdańsk Baltic Amber Biennale” exhibition curated by Wim Vandekerckhove and prof. Sławomir Fijałkowski. Presentation organized by the City Promotion Department in cooperation with the National Chamber of Amber Economy| stand A.127
• The Designers’ Gallery – original jewellery presented by the artists
• The Amber Laboratory – amber tested by the experts of the International Amber Association and the Gdańsk University of Technology | Stand B.502
• Exhibition of fossil resin reference samples and imitations from Gabriela Gierłowska’s Collection | Stand B.502