Author: Julia Beck

Julia discovered her interest in the field of eTourism during her master program at UoAS Salzbug. She is fascinated how fast technology develops and finds its way to tourism. Julia wrote her master thesis on the topic of "Virtual Reality as a tool to trigger emotions in tourism marketing" and investigated the impact of VR with subjective as well as objective measurements.

Players from various industries are discovering the potential of VR and integrate it in their product and/or promotion strategies. In mid-February, Coca-Cola started a VR campaign and released a tutorial on how to build custom cardboard viewers out of the cardboard packaging. For the purpose of the 30th birthday of the…

What are the current development of VR use by airlines? While there is a lot of speculation about the future of in-flight entertainment, here are the results of our research. Qantas Airways was the first airline offering an in-flight VR experience to their customers in 2015. Together with Samsung Electronics Australia,…

More and more theme parks are discovering VR as a tool for rejuvenation of roller coasters or to develop new attractions. In 2015, the Europa Park in Germany introduced the Alpenexpress VR-RIDE and is now opening the Pegasus VR-RIDE in March. For a fee of 2 Euros, visitors can experience the already existing…