Here Design Creates Colorful Brand for Deliciously Ella

Sep 26, 2018 5:00 pm

Here has designed a colorful brand for Deliciously Ella's range of plant-based foods. Focussing on the celebration of plants, the new brand identity and packaging shows colourful eating and the diversity, freedom and creativity of the plant world.

Refreshed packaging for the vegan-friendly ranges incorporates bright hues reflecting the depth of flavour of the foods within, inspiring consumers to try new taste profiles and experiment with the simple and accessible range. Brought to life with bold and beautiful watercolor and line drawn illustrations of the ingredients, the packs are both joyful and delicious.

"Our design intention was to create packaging that was so joyous and colourful that it completely dispelled the assumption that plant-based eating was in some way less delicious or full of variety," explained Kate Marlow, Creative Partner, Here Design. "The ingredients themselves inspired the illustrations and rich colour palette and the visual style can be translated across many mediums successfully, from books, to kitchenware through to digital animation."