Chelsea Boot Development

by George Heaton |
March 23, 2016

With the success of our initial footwear collection, the Chelsea Boot style took orders of over 1,000 pieces within 10 minutes of online release & restocks pushing these instant-sold out products to become part of the Represent DNA. Being metalicious here for everything we do with longevity, we have taken a step back from re-stocking / adding new colour ways to the current Chelsea. In fact we've spent a very long time developing our own last (this is the shape of the boot) giving it a much flatter toe, flat heel, heightened in the upper, also bringing in the shape to fit the front of the leg more aesthetically.... Whilst doing so we've also moved factory to a much more efficient, more developed luxury Italian footwear factory, upgrading our suede & leather selections and soles. We will be announcing two completely new Chelsea styles, along with this re-vamp of the original boot.