California families now have lower premium options to insure their children if they act now. The current open enrollment period ends March 1st, so it’s critical to look into this now while the window is still open. After March 1st, the open enrollment period is during the child’s birth month, but those who choose to wait may face higher premiums.

Keep in mind that children can no longer be denied coverage due to pre-existing conditions. Also, once a child receives coverage, it’s important to continue the coverage. Letting the coverage lapse may incur penalties to reinstate the coverage, or face higher premiums if you have to re-apply.

For more information visit the 100% Campaign website* or call the enrollment hotline at 1-877-KIDS-NOW (1-877-543-7669). Parents whose children are denied private insurance should call the state health insurance consumer hotline at 1-888-466-2219 for help.

For families that can’t afford private insurance, the state has options for low-income families such as Healthy Families and Medi-Cal.

*The 100% Campaign, a collaborative effort of The Children’s Partnership, Children Now and Children’s Defense Fund California, was created to ensure that all of California’s childrenobtain the health insurance they need to grow up strong and healthy.

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