Boulder-based "I and love and you," a maker of all-natural products for pets, raised more than $11.8 million in a recent investment transaction, according to regulatory filings made Thursday with the U.S. Securities and Exchange Commission.

Company officials announced last week that their firm received a growth capital investment from Chicago-based Winona Capital Management. Officials, at that time, declined to disclose the amount of the investment.

As a result of the investment, "I and love and you" appointed Brett Atkinson, a former director of supply chain for the Boston Beer Co., and Zach DeAngelo, formerly chief operating officer at Little Duck Organics, as director of sales.

"We're just continuing to build the team even more and this will enable us to do that at a faster pace," said Steve Ball, chief executive and co-founder.

The investment also will help the company increase its distribution, he said.

Boulder's Revelry Brands will continue to hold a majority ownership stake in "I and love and you," officials said.

According to the SEC filing, nine investors participated in the funding round for Natpets LLC, which does business as "I and love and you."

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