Very little changes here on the Côte d'Azur. Except that the supercars get faster, the movie stars get thinner, and the yachts that drift lazily from port to port get bigger as the years go by, but scratch the surface and you'll discover that life on this famous stretch of coast remains much the same as it has always been. It's an easygoing lifestyle that's reflected in a mode of dress that has changed little in the past 50 years: on the French Riviera, simple, laid-back style rules supreme.

There's something in the air here: a heady blend of glitz, glamour and Bohemian sophistication that just implores visitors to dress the part. So, when we took a trip to the idyllic seaside town of Villefranche-sur-Mer with the French actor and model Mr David Kammenos, we made sure to pack our suitcases with a selection of Riviera-appropriate looks.