Account Director – Agency_

Role Purpose:

To drive the growth of account billings and gross profit from both existing and new clients through new business development and the maintenance and expansion of existing client relationships.

To manage and coordinate the performance of each account whilst ensuring successful delivery of client projects to the highest standard.

Key Responsibilities/Tasks:

Revenue: Responsible for growing revenue and driving business growth through billings and gross profit performance across a portfolio of client accounts

Budgeting: Create, forecast and manage projected versus actual fiscal performance of all respective accounts in co-operation with the Business Director. Own overall account finances and work alongside Producer who will manage day to day campaign P&L

Reporting: Report to the Head of Client Services and senior management team on all performance measures; and account strategy and operational business plans as needed (including activity forecasts)

Sales: Identify sales opportunities, develop and manage client proposals and liaison as and where appropriate. Drive sales from existing clients. Responsible for new business development in conjunction with the Head of Client Services.

Responsible for promoting, developing and extending the business on a set group of accounts

Conceptualise, implement, and execute tailored strategies across key accounts – in accordance and alignment with the overall Business Strategy

Build robust relationships with clients and to advise on matters relating to the clients’ marketing, advertising, and promotion in a credible and professional manner.

Become embedded in the clients’ business, working as a strategic partner, trusted advisor, and operating as an extension of their team

Build and sustain strong and long-lasting relationships with client-side senior managers and maintain frequent contact with other 3rd party agencies

Be pivotal in helping our clients exceed their business objectives through use of customer intelligence, multi-channel best practice, expertise and initiative