If you do not use the product, your laundry work will become harder and more boring.

Product attributes

Electricity- consuming

Customer benefits

Life becomes more convenient, interesting and wiser

Personal values

A comfortable life, wisdom, creative

7

Message execution

Description

Mother puts the dirty clothes into the washing machine. Her son is very interested in the underwater world inside it. The clothes are like sea creatures. An eel wends its way through the sleeve of a white woolen top. Blue fish with white spots swimming through the coral are in fact socks navigating their way through white shirt sleeves. Scarves wave their seaweed fronds as handkerchiefs double as jellyfish. A bra threatens to snap shut like a clam on a playful sock. A vest floats past like a turtle. A red silk scarf makes its way past white shoe laces.

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All your items are interesting and I see that you analysed them very (very, very…..) carefully. I like the way you criticized.
_ The ads 1 is really interesting, I strongly agree with your idea about the general selling proposition that “If you do not use the product, your laundry work will become harder and more boring.”
_ Actually, just after looking at the chart below, I understand it clearly.
_ In the ads 3, everything is ok, except for your idea of customer benefits. As I see, my benefits when joining this program is chance to sing and perform myself.
hihi. Goodluck!

Hey, LeLe!
Above all of my words,I really want to give a high estimation to you.It seems to be easy for me to see your efforts in this entry.Actually, you make by your own way.
In the first item, I find it amazing to see the creative world inside the washing machine.I also agree with almost your analyses only one thing that I’d like you to consider in message of product attributes should be automation more than electricity- consuming because the purpose of an advertisement want to give positive attributes more.Moreover, in benifits you can give something such as economizing of time for doing the washing, simple to use…And in message of rhetorical devices can have an overstatement.
In the second item, I’m thankful to your analyses help me understand clearly about this ad.It’s special and interesting!
And now is the end.I hope your acceptance,anyway!Bye you in the best wish!
HAPPY WOMEN’ DAY!!!!@_~

Hi Le? Your advertisements are very interesting. Especially, I really love the item 2, it is exactly special. However, in objectives, it not only introduces a new product but it also persuade audiences to buy and use it in their lives. Anyway, I love your entry.