Start your business with clarity.

StartupBell helps people create their own business from idea to customer delight.

Your Idea

Some ideas never make it out of a person's head. Whatever your idea may become, this is only the start. You need to think it through, mold it, brew it. Mostly you need to start with the right questions.

Where to start

Starting a business has never been easier. Cheap or free online tools allow anyone to set up their business in a snap. The hard part is reaching your customer.

I can show you how.

How to succeed

Understand and apply the most important marketing strategies. Plan tactics. Measure and learn from your collected data. Improve your products and performance with accuracy.

As a startup you need great content. It is the glue that holds together your brand, values and purpose. It is what connects you with your customer. Keyword research allows you to create better content for your customers.

Many people want to start their first business, but struggle to think of an idea that motivates them enough to pursue it. The problem is that many are looking for the perfect idea, which in reality does not exist.

Great things only happen when people embrace failure. That’s because to do something amazing, people need to think differently. The new approach then has a chance to lead to a different outcome, a solution that others have not thought about.

As a startup, you have huge advantages over older businesses and you probably don’t even realise it.The reality is you are starting from scratch. You are about to create your first product. At the same time, you are building a brand and creating a system to sell your product to your customer. You are doing all this simultaneously, using methods that suit today’s world.

Goal setting is one of the best ways to achieve success. But if there was an easy formula to create startup success, everyone would be following it. Business schools could stop teaching and no young business would ever fail again.

I believe that you cannot succeed in business unless you align your business goals with your life’s purpose.

Starting a business is likely to be much more work than you previously experienced in a paid job. The only way you can succeed while also staying sane is by aiming to achieve something that is meaningful to you.

I wish I had given myself this piece of advice when I started. It is a simple method for progressing from novice to expert and is especially useful for startups. It is not a shortcut, but a proper framework which you can apply to any important business procedure.

In this post, I will tell you why business plans are not fit for purpose in a small startup in 2016. I will also offer you a much better alternative to help your startup get on its feet. It’s called an action plan. It is simple, workable and focusses your mind on what steps you need to take next.

As a startup you never have enough resources to do every business activity perfectly. That’s the life of a startup. There are many parts to business you can make up as you go along, but one challenge that you shouldn’t take lightly is intellectual property. So does that mean you need to employ a trade mark lawyer to help you navigate the maze of trade mark law? Not necessarily. As a startup on a small budget you have three options.

You try to name your company. You start with great enthusiasm, google some names that spring to mind and find they are all taken. You start thinking about variations of names and slowly but surely you lose the plot.