The name?

It's an obscure
Firesign Theater
reference. Don't worry about it. If you weren't interested in
surrealistic humour in the late 1960s, you wouldn't get it anyway. It loses in
the explanation, especially if you're not stoned. Hey, with intellectual
property terrorists and domain squatters, you take what domain names you can
get. This is where the funny corporatenames come from, too.

As you've probably noticed, there are a lot of odd things on the Web.
Herewith a selection. Note — this sort of thing tends to come and
go unpredictably. My apologies if the links don't work; presumably,
somebody ran out of bandwidth or got hit with a takedown notice.