Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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LibraryThing Review

User Review - danoomistmatiste - LibraryThing

A really superb book that shows the power of inbound marketing. While you keep hearing that the web is a great leveler of the playing field, this book really shows you how to harness it's enormous power to "Get Found" on the web.Read full review

Basic intro to digital marketing easy read.

User Review - markwilkins - Overstock.com

Some great tips in this book on new media how to maximize marketing effectiveness of websites etc. Shipping time took longer than I expected.Read full review

About the author (2009)

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses "get found." He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School.

Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.