In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...

CAMEO offers marketing intelligence in over 40 countries with address verification for over 246 countries worldwide. The inclusion of Indonesia is a significant addition as the country holds the fourth largest population in the world, as well as having a fast growing economy and number of large blue-chip organisations, such as L'Oreal and Adidas, choosing to locate in the market.

By using a range of national datasets that include the latest Indonesia Census and government registers, CAMEO Indonesia identifies key demographic and socio-economic characteristics of consumers at village level to ensure the highest granularity.

By segmenting this data into 36 categories and 8 key marketing groups CAMEO Indonesia offers businesses valuable marketing intelligence, enabling businesses to understand who their customers are and where they are located. CAMEO Indonesia is able to analyse adult age, presence of children, educational attainment, access to technology and property ownership legal status, which can then be utilised to develop informed communication strategies, locate sites for new store openings or to identify cross-sell opportunities and increase retention rates.

Martin Bradbury, International Client Services Director said "Indonesia contains an enormous consumer market and we are delighted that we can now offer a granular view of these consumers to new and existing clients over a variety of sectors. By driving acquisition and customer value, CAMEO has proven to be an invaluable tool for some of the largest corporations in the world. Better insight means better decisions and CAMEO offers brands stronger engagement with customers, database modelling and site selection improving Return on Investment and reducing marketing spend."

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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