Category Archives: Fashion

Colorful, comfortable, convenient, and now gaining cult status, Fabletics leggings are taking the internet by storm! What sets this once small company apart from the rest? The soft, stretchy leggings that are a staple for the Fabletics monthly subscription aren’t just popular for their great fabric and style. Through the use of consumer reviews and social media, the once small company has harvested the power of the crowd.

The power of the crowd is a relatively new trend in online purchasing, where reviews and social media presence weigh as heavily as personal recommendations with buyers. Data has been showing customers leaning heavily towards reviews when researching and selecting products. These reviews (both on and off the original purchasing site) lend credibility to the manufactures statements. While many e-commerce sites have strayed away from featuring reviews, due to worries of backlash, it may have lost them more sales than they imagined.

An online article from HuffPost shows that consumer trust is reaching an all-time low. Customers are no longer willing to trust statements directly from companies through their websites or social media. Consumers are instead turning towards unbiased reviews from fellow consumers and trusted industry spokesmen. Companies like Kate Hudson’s Fabletics, who show reviews on all their products, are showing higher sales over companies that demand blind trust.

Looking closer at Fabletics, consumers respond as both positive and negative reviews remain on the site (unlike other companies who filter their reviews). Items with more negative reviews are quickly discontinued and likewise, items with higher reviews receive more colors, styles, and other variations. This style of a consumer-driven product allows Fabletics to quickly move inventory without consistently remarketing to their clients.

It’s no shock that Fabletics is doing so well. It’s the brainchild of actress Kate Hudson and TechStyle Fashion Group. Teaming together they sought to replace the current trend of bland, dull black and grey fitness gear with far trendier, attractive and desirable colors. The booming subscription-based model was a great fit in addition to the fresh new styles – however, for many customers, it was the hundreds of reviews that poured in praising their products. Kate Hudson remains with the company, still filming promotional light-hearted videos that are easy to relate to, and fun.

In a sea of distrustful startups, questionable quality, and doubting consumers, Fabletics stands as an excellent model for other businesses to follow if they want to keep consumers in the growing millennia age. It’s easy for one to see why to try out their online lifestyle quiz to see the reviews and leggings yourself.

Fabletics is one of the best success stories of the year. This was a small athletic apparel company that has had a ton of success since its launch. Not only that, but this company truly cares about customers. If you want to excel at a high level in business, Fabletics is a great company to emulate. Over the years, they have truly started to invest back into their customers. In addition, Kate Hudson is helping them get to a new level in a variety of areas. This name recognition is something that she brings to the table, and the company is thankful for it. When the company was first started, things were not this good. A lot of people were worried about whether or not the business would last. The good news is that Fabletics was able to work out its issues and is now a major player in this industry.

Fabletics

From the time the company was started, Fabletics has always been about the customer. They have a unique style of selling their product. This is because they are based mostly online and people do not have time to go clothes shopping anymore. If you want to learn about how to run a successful business, look at what the company has done. Not only do they have great products at a high value, but they also are able to help people get to the next level in a variety of other ways.

Finances

Running a large business requires that you have a solid working knowledge of finances. A lot of people today are excited about the changes that are being made in this area. Not only does the company want to invest in others, but they are also investing in the technology within their products. This is helping them to stand out further from the competition. With all of the changes that have occurred with the rise of Amazon, a lot of small companies based on the internet are getting gobbled up. During this time, Fabletics has actually taken away market share from other people. This is a great example of the impact that a few people can make on an industry. The people at Fabletics are really excited about the changes that are being make in this area.

Final Thoughts

If you want to excel at a high level in life, Fabletics is a company that you should look to emulate. This is a company that has done really well by connecting with customers over the long term. With all of the changes that have occurred recently, they are in a great position to continue their market growth. A lot of people today want to get to a new level in their small business. Learning from the example of Fabletics and Kate Hudson is the perfect way to go in order to drive that growth.