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sexta-feira, 22 de maio de 2009

Red Bull Racing – Simply Amazing

I believe most people share my belief that Red Bull is one of the companies that best make use of sports as a marketing tool and best activates its properties.

In the activations that can be seen on the videos below, which took place in 2007 and 2008, the company further enhanced this perception. Red Bull took its Formula 1 racing car to the streets of two of the biggest Brazilian cities (São Paulo and Brasília). This had phenomenal impact, generating buzz, spontaneous media, content for web, viral, etc. .. Almost the full package.

The undoubted success can be proven by the continuity of the action. I hope they keep this way.