Strategies, tips, how to's and best practices for online video publishers

The life of a struggling artist isn’t easy at all – in order to be able to do your job properly, a significant amount of money is required for you to be able to function normally. However, the fact is that no one is too eager to throw money your way when you still haven’t made a name for yourself.

The important thing here is not to hesitate and question your decisions, but to find a way to do miracles and create art out of nothing. If you have a desire to make a film, you should do it – the only thing necessary to make great ones is your determination. Therefore, here’s what you need to do in order to enable the world to see your art.

Emphasize Your Story in Every Possible Way

Your story is pretty much all you have. Although this can sound a bit demotivating, you need to realize that it’s just your point of view. If you have a great story, you’ll be able to make a great movie.

When making a film on a budget, it’s quite important that you keep your focus on the story itself, so make sure that every frame you take is just another way of making the story even more alive.

Be Through About Finding the Right Locations

Money is a serious problem when it comes to cosmography and scenography, but you can avoid this problem if you’re a cunning person. So, when you’re filming, you need to check and double check every condition in order to make sure that it fits your idea. So, I believe that the nearest meteorological station will be on your speed dial for a while.

Other than this, you should also pay attention to the smallest detail when it comes to finding the perfect location for your next shooting, and my sincere suggestion is to have some fun with symbolism when it comes to this matter, because it will additionally deepen the whole storyline.

Quality Sound is a Must

It won’t be enough for you to get great film audio if you only use your camera as a resource, and that’s not the only thing where you need extra support – it may happen that a disturbance of which you’re not aware of happens and that you end up with footage that’s perfect but has poor sound. So, be smart and back this up with microphones.

Wrap It Up with Great Editing

This will probably be the longest part of your job when it comes to making a film and that is how it should be because a lot of it depends on what you’ll do regarding the editing process. If this isn’t a part of your skillset, you should definitely hire experts in the area film editing service or at least consult them.

One last piece of advice – make sure that you exclude stress as a factor during your project and try to work only when properly inspired. Therefore, take your time and I’m sure you’ll be satisfied with the final result.

Author Bio: Helen Clark has over 5 years of experience in writing and creating Video films, She have been associated with a host of sites related to Video films and have the expertise to work both on an editorial and advisory level. She intends to educate and keep audience abreast of the latest trends in the world of videography and film making. Presently, she is associated with Video Caddy – a services company that is engaged in video editing and animation.

With innovative products and platforms in the field of live streaming emerging at an exponential rate, it’s tough to keep up with what works, what doesn’t, and what might if it got a little bit more love. With that in mind, we compiled this review of some of our favorite tools of the trade!

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Hardware

Blackmagic Decklink Mini Recorder

Why? Over the last few years, the cost of live stream production has plummeted, largely thanks to technical innovations from companies such as Blackmagic. Gone are the days where complicated switcher setups are required just to perform a simple 2- or 3-camera stream. With HD-SDI and HDMI inputs, the Blackmagic Decklink Mini Recorder is a powerful tool – and at under $150, the price is hard to beat!

Best for: Custom-built live streaming computers (you need to plug it into the PCIe slot on your motherboard)

Not recommended for: Folks streaming from laptops, or who require an output feed from their capture card.

Runner up: Teradek Bolt Pro

Why? Oftentimes, the most time-consuming and frustrating aspect of live production is running, hiding, and securing the miles and miles of cable necessary to connect all your components. The Teradek Bolt Pro removes the need for big cable runs, and at a reasonable cost (under $2,000) it’s affordable for most production companies.

Best for: events where running cable might be problematic, like live music events; events that require lots of camera movement within a compact space

Not recommended for: long events (the internal battery on the Bolt Pro lasts about an hour, although it has a 0B 302 series LEMO connector for external power); events where line-of-sight between receiver and transmitter may be compromised by structural elements

Worth mentioning: Teradek makes three models of the Bolt Pro: the 300, 600, and 2000 – with the number corresponding to the total range (in feet) of the device.

Software

Wirecast 5

Why? Wirecast is the de facto standard for live streaming software, and has been in the game for a very long time. Wirecast 5 can stream to any live encoding platform with the exception of New Livestream, and offers fully manual control over everything from the resolution to the bit-rate and everything in between. With up to 5 layers of elements, you can create rich, engaging broadcasts very intuitively. You can even pull other RTMP feeds as an input!

Best for: Anyone who wants to produce a live stream on any platform other than New Livestream.

Not recommended for: New Livestream users.

Worth mentioning: 5 had a good run, but was lacking in some key features. Wirecast 6, which came out in November 2014, added pretty much everything Wirecast 5 was missing: playlists, instant replay, a Twitter feed, and better hot keying!

Runner up: Livestream Studio

Why? Okay, we’ll admit it. Livestream Studio is really great live streaming software. Its interface feels like a sexy control room, you can output to any platform you want, and it comes standard with everything that Wirecast was lacking. While it’s a bit of a resource-hog, it’s a fully capable live streaming solution and would make for a smooth transition for anyone coming from the analog broadcast world.

Best for: New Livestream users, broadcast engineers

Not recommended for: Mac users (there’s no Mac version), any computers that aren’t top-of-the-line or custom-built.

Worth mentioning: Unlike Wirecast, Livestream Studio does NOT give you fine control over resolution and bit-rates of your stream. Rather, it comes with several output profiles from which you can choose. Annoyingly, you can’t output a single HD stream.

Camera

Sony EX-1r

Why? This camera is a workhorse. Arriving on the scene in 2009, you still find these cameras in the field everywhere, and for good reason. Its low light capabilities are top-notch, the zoom is nice and smooth, and we’ve never experienced any back focus issues as with other similarly priced camcorders. One of the first cameras to feature dual-slot recording, you could record for an entire day and never even have to switch out cards!

Worth mentioning: While the EX-1r uses annoying expensive SxS cards, a simple SxS->SDHC adapter allows you to use SD cards! It also pairs well with the Teradek Bolt Pro, as both can run off the same battery for around 3 hours.

Runner up: Panasonic GH2/GH3

Why? The Panasonic GH2 is a phenomenally versatile camera with an excellent community of support, but one of its best features is probably its most overlooked: clean HDMI output. With the ability to give crystal-clear, 1080p, menu-free video from its mini HDMI port, the GH2 is a great camera for folks looking for a simple one-camera HD live streaming setup. The only downside: it won’t output audio, so you’ll need to figure out an alternative method to run audio into your computer.

Best for: Folks looking to upgrade from webcams or consumer camcorders like the Canon Vixia HFS200; b- or c-cam shots.

Worth mentioning: Because quality degrades rapidly over HDMI, you shouldn’t use an HDMI cable longer than 10 feet for any HD broadcast.

Video Streaming Platform

YouTube Live

Why? Another major contributor to the decrease in cost of live streaming, YouTube is the first major platform to offer its services completely free. As of December 2013, any YouTube account in good standing is eligible for live streaming. And it’s free to embed!

Best for: Branding your live content and embedding in your website

Worth mentioning: As discussed in this previous post, be VERY CAREFUL if your broadcast contains any copyrighted music. You might get yanked from the air!

Also worth mentioning: Like other platforms, YouTube Live occasionally struggles with audio and video sync issues if you’re using the x264 codec. We recommend sticking with h.264 for now.

Runner up: DaCast

Why? DaCast is a true white-labelled platform. For an incredibly low cost (about 5-10% of what other platforms charge), you can embed ad-free streams directly into your website. While the analytics are still questionable at best, DaCast is a truly powerful platform at a very attractive price point.

Best for: Regular production of live events with audiences <100

Worth mentioning: While DaCast does have the ability to create multi-bitrate streams, your computer has to output each stream separately. This puts a greater burden on your computer – so be careful!

Also worth mentioning: We really, really would love to see DaCast implement DVR sometime in the near future. Everyone else does it! C’mon, DaCast!

With more platforms adopting Twitter APIs to allow for broadcast integration, Twitter is the go-to way to have a live discussion with a global audience about your event. Bonus points if you’re able to show their tweets on screen!

Best for: Quick interactions with fans, media, or interested parties Worth mentioning: Hashtagging your event and building up a conversation takes time – make sure to engage with your audience regularly before, during, and after your event!

Runner up: Instagram

Why? Conversation flows freely on Instagram, where people love to give love. While it might not be the best platform for live audience interaction, it’s a great platform for your fans to interact with one another!

Best for: #Hashtags. #Lots #Of #Hashtags.

Worth mentioning: Don’t forget – you need a smart phone to sign up for Instagram!

So, did we miss anything? Let us know what you think!

About Nick Bacon

Nick Bacon is an award-winning video producer with a deep interest in new technologies. He’s co-founder of Mainstream Media.

Corporate communication types and marketers have now been forced to realize—finally!—that people apply the same standards for watching your video that they do for watching TV shows or the dozen or more YouTube videos they watch every day.

If it isn’t grabbing their heart or their mind and shaking it violently, they switch it off. In a second.

Because they know that with one click they can find Jon Stewart joking, Jeb Corliss crashing or Volvo—Volvo!—doing something completely insane.

Jeb Corliss Table Mountain Crash

Volvo Trucks – The Ballerina Stunt

Yep, corporate video makers have realized they can’t get away with making corporate videos anymore.

The Strategic Video Awards were created for everyone who uses video to communicate for corporations, associations, non-profits, public institutions, colleges and universities, PR firms and ad agencies, and custom publishers. The Strategic Video Awards differ from other programs in that we judge the effectiveness of the message versus the technical aspects of the video. For more information, go to: http://www.strategicvideoawards.com/

There’s lots of enthusiasm in the market among marketers, advertisers and customer care executives for use of business video (see recent Forrester-ANA study). Video has become a necessity, particularly for online brands, in order to create or maintain an “innovator” perception. However, many settle for just “checking the box” when adopting video for certain business initiatives without paying enough attention to the question – how can video truly have a meaningful impact on my business?

Here are some common rookie mistakes made by online brands that just check the video box, and hence miss the true potential and impact of business video:

Video production and distribution without attaching measurable business value. Creating and posting videos is not enough. Make sure they are measured and optimized to your business needs. For example, if you wish for your videos to increase your site stickiness and the number of repeat visits, make sure your videos refresh frequently to make it enticing for viewers to return and find out what’s new. Measure performance with each refresh. Or perhaps you would like for videos to drive higher conversion rates, in which case you need to establish a control group to measure the overall effect of video on your target metrics.

Selective placement of videos. What’s the point in investing in such a rich asset if it is not going to be prominently featured in your online presence? For example, if your play buttons and your video calls-to-action are big and clear, you will see greater click-to-play rates and hence more significant impact. In many cases only small percentage (single digit) of visitors actually watch the videos. Aim for at least 25% of unique users to play your videos.

Static videos. The Web is a dynamic medium where content is ever-changing. Your video content and creative should be ever-changing and be continually updated, too. Videos should feature the latest products, news, deals and offerings. Low video count and static videos that do not update over time quickly become a ghost town on your site. This is not the innovator message you want to send to your customers. See example below.

Use of generic video content. One-size-fits-all content is less effective, than personalization, particularly when it comes to engaging with your prospects and customers. Personalized video takes your engagement strategies to another level.

DIY. Online video, and especially online video for business, requires unique expertise (vs. traditional video production). Tap into online video experts who can help you not only strategize, but also navigate the nuances around what works and doesn’t work, how to make it dynamic and continually optimize it to deliver desired business outcomes, how to ensure usage. Clearly someone with domain experience can share best practices and help you achieve your goals, and execute on your video strategy. These questions are key to a successful business video deployment.

Video can be a very impactful medium. However, these common mistakes can prevent online brands from realizing its true potential. Don’t just check the video box – master it and make the best out of it.

AT&T is an example innovator who is mastering use of video to further strategic customer care initiatives. View this video to learn about their video strategy.

SmartVideo delivers a compelling, personalized, real-time video experience designed to reach people with what they need to know in the most engaging, entertaining and informative way possible. SundaySky’s innovative convergence of technology and creativity has advanced the use of SmartVideo to more effectively engage people at every step of the customer lifecycle. Our platform generates hundreds of thousands of SmartVideos daily that attract traffic, retarget prospects, convert prospects to customers, support customers and enhance customer relationships. SundaySky SmartVideo users include leading consumer-facing organizations like AT&T, Office Depot and Tiger Direct. Follow SundaySky on Twitter and Facebook.

One of the first things you have to consider when thinking about starting your own videography business is whether or not you are suited to owning your own business. As difficult as it may be to hear the truth is not everyone is capable of being in business for themselves. It takes discipline and dedication and owning a decent video camera does not automatically qualify you to be in business.

If you are working you might consider taking on a project or two in your spare time to determine if you have the skills needed. Even the best videographers may be able to produce a great product but without the knowledge of running a business, you can find yourself in over your head in a hurry. You will be giving up your time and trading it hopefully for at least some money. The thing to remember is that if you don’t make money at it, it’s a hobby.

Although, markets are decked with corporate video production companies, yet if you have a rage and passion, you will surely achieve what you desire.

However, if you pass introspection and believe you have the passion for the occupation begin by identifying the type of projects your skills are best suited to produce. You will need to have top quality equipment if you expect top quality production. On top of that since you will be charging for your work, your customers will expect top quality results.

Develop a business plan that includes the money you will need for quality equipment. Having a great camera will mean nothing without post-production equipment of the same caliber. You’re going to need to go all in on your equipment if you expect to receive rave reviews of your product.

Knowing your competition should have been part of your business plan in order to determine if there is enough business in your area to go around. Compare your skills to others and be honest with yourself in deciding who can offer the best product. Every day will be a learning experience and when the time comes that you decide you know everything about the business, it may be time to find a new line of work. One skill that has raged like an epidemic is video marketing; it’s all about marketing your efforts. So, don’t lag behind in this aspect.

Promoting yourself will be the means by which you are measured by potential clients. Put together a website that can showcase your work and don’t be stingy on its design. This is something that shouldn’t be left to a niece or nephew as a school project. You are trying to show yourself as a professional and your website needs to project that same image.

You will need a professional brochure as well as potential clients will want something they can use to compare your services and your prices with your competition. Some new business owners tend to offer reduced prices to undercut the competition. This is a really bad way to gain business. Most believe you get what you pay for and when they see exceptionally low prices might think they will get substandard results.

Above all, be honest with clients you do get. Especially when shooting weddings as some clients will have expectations that are simply unrealistic. Regardless of your agreement, their expectations can drive you crazy. That is something that goes with the proverbial territory and will simply be a part of doing business with the public. Something they don’t teach in business school.

About the author:

The article is written by Peter Smith. Peter’s expertise lies in vintage and digital photography, apart from that he is regular contributor to various technology blogs. To know more about his creative powers visit his website: Corporate Video Productions Company | London Tracc Films