The process of buying and selling display ad space has evolved over time. What started as a simple process of direct interaction between the sellers and buyers, has now grown into a complex value chain with multiple players interacting with each other to increase process efficiency, reduce human errors, optimize ad sales real time and… Continue reading Display advertising value chain and ad-technology

The advent of digital media has opened a new era of advertising. No longer is advertising restricted to print publications, static billboards, radio, and television. Marketers can now reach customers through digital media, such as internet, mobile, tablets etc. In fact, a study by Media Dynamics observed that a typical adult’s digital media consumption… Continue reading Digital Advertising and Ad-Tech

Attention to detail can be broadly defined as “being thorough in accomplishing a task with concern for all aspects, no matter how small”. While this topic is relevant to many fields and is critical for fields such as medicine etc, I am going to speak of this in light of consulting in this article.… Continue reading Attention to detail

Over the past four years, I have grown really fond of WhatsApp. It is a wonderful application that offers a simple interface, is ad-free and is extremely easy to install, so much that I could really teach my mother and grandparents to use WhatsApp in 5 minutes. At the same time the notifications are very… Continue reading WhatsApp for Business

Sales by definition is a way of bringing products or services to market so that they can be purchased by consumers. In any business, sales is the activity that generates revenues and is undeniably the most important activity. Robust manufacturing processes, or lean the cost structure or progressive management team cannot keep a business alive for long without the financial horse power.… Continue reading Sales in Technology Companies

Application integration or sometimes also referred to as Enterprise Application Integration (EAI) is a category of approaches of sharing of processes/functions and data among different applications in an enterprise. The integration can be between of on-premise programs at a customer’s end or programs on cloud or programs on cloud and on-premise. The set of technologies… Continue reading Enterprise Application Integration