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MAC Bloggers' Obsession Collection

The talk over this past week has been all about the MAC Bloggers' Obsession Collection. MAC is definitely the most popular makeup brand to be blogged about, so in return, they decided to contact over 100 of the best beauty blogs and see what makeup they would create if they could. They were given the option to create a lipglass or an eye shadow. Each blogger submitted a shade of their choice. They gave their idea a name, description, formula, and the background and/or inspiration behind their creation. MAC chose 9 bloggers in the end and flew them all the way to their Toronto Lab for a weekend of their dreams. Here they were able to custom create their very own product. Paired with a chemist, their ideas came to life, and this collection was born. This collection is limited edition and will be exclusively sold online starting June 21st. I believe this collection is going to sell out extremely fast. The products are gorgeous and I can't wait to get my hands on a few!

1 comment:

I love the new colors that the bloggers created! If I could pick one of the lipglasses I would probably go with "evolution revolution" and try mixing it with one of the darker eye shadows like "hocus pocus". I really enjoyed going over this! Thank you so much. http://www.konalandscape.com