Dubai set for luxury tourism revival

14 November 2012

Dubai is already home to some of the most iconic hotels in the world, including the Burj al Arab

In recent years Dubai has seen a boom in the offering of affordable yet quality accommodation, however demand for high-end luxury hotels remains strong with occupancy levels in the five star market at near capacity.

Boasting many of the world’s most famous hotels including the Armani, Burj Al Arab and Atlantis the Palm, Dubai has become a popular destination for luxury holidays and over the next four years the emirate will see a number of five luxury hotels added to its portfolio, including the Waldorf Astoria Palm Jumeirah, the Palazzo Versace Dubai and W Hotel Dubai.

Entering the Dubai hotel market for the first time, Waldorf Astoria Dubai Palm Jumeirah is set to open in 2014, and will bring to the emirate its legendary service and signature details.

Set to open on The Palm Jumeirah in 2016, Starwood will also be opening – W Dubai – The Palm, which will provide a contemporary lifestyle experience with a complete service offer including the brand’s signature W Lounge experience.

The hotel will offer eight contemporary dining and lounge concepts, more than 2,500 square metres of ultra-modern meeting and event space and a full-service WIRED business centre.

Ian Scott, director, UK & Ireland, Dubai Tourism, said: “Dubai is becoming a much more affordable destination and it’s great to see so many families choosing to visit the emirate for the first time.

“Dubai has, however, built a reputation as a luxury destination and due to demand a number of new five star hotels are set to open over the next four years.

“It’s great to see such a wide variety of accommodation available in the emirate – from an extensive range of self catering options to family resorts and boutique hotels – there really is something for everyone.”