The MTM brand, under Moore and then-husband Grant Tinker, was responsible for an iconic run of comedies (and dramas) in the 1970s, beginning with The Mary Tyler Moore Show, an updating of the workplace sitcom set at a Minneapolis TV station where Mary Richards (Moore) was a news writer and producer. The show mirrored numerous cultural shifts (Mary was a single woman living on her own, dating freely, whose family consisted of her co-workers) and was an important proving ground for writers including co-creators James L. Brooks and Allan Burns, as well as David Lloyd (author of the famous “Chuckles Bites the Dust” episode), Ed. Weinberger, Stan Daniels and others who would go on to infuse a similar sophisticated sensibility into MTM sitcoms of the ’70s like The Bob Newhart Show, and later, such shows as Taxi, Cheers, and Frasier.