Don Novello: The Lazlo LettersMy dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)

Seth Godin: All Marketers Are LiarsI'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)

My Online Status

March 21, 2009

CGM Around the Globe! Must-See TV with Matt!

Every once and a while I'll stumble into an amazing piece of CGM that took me months to discover. Earlier today I received an email from my sister Julie passing on this amazing video entitled "Where the Hell is Matt." Apparently, it's sponsored by Stride Gum. Just a wonderful example of the creative power of human expression.
Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.