Data Driven Marketing

Client

DOT loves data

Set the data free

We believe in the power of data to transform business. Working with our friends over at DOT loves data, we’re able to glean relevant insights and bring them to life. Beautiful execution is just as important for both comprehension and buy in. We go deeper than just beautification though, with plenty of nous in the digital automation space. Rather than being salesy, it's about targeted communications through smarter connections.

We’ve worked with DOT on banking clients, retailers, breweries, political parties, Government, financial institutions, utilities and sports teams. EightyOne and DOT together are a potent mix.

We built a model to help Wellington Zoo predict daily attendance.

We put every one of Brendon McCullum's record breaking sixes on vinyl.

When Brendon McCullum broke the world record for sixes hit in a test match we decided to celebrate his career by putting every single six onto vinyl. The record documents for each six; who the opposition was, the bowling type, where it was hit on the field and when in Brendon’s career it was hit. You can purchase a limited edition, signed and framed record here.

And we helped the Wellington Phoenix understand the impact of fan numbers on team performance.