This short film is a few months old, so apologies if you’ve seen it before but it’s a perfect illustration of my perception of old vs new media.

It’s a short film that was composed for Dazed & Confused known to most as a print title, therefore, defined by most as ‘old media’, probably even ‘old fashion media’. But it’s anything but. Watch over this short film and you’ll see it’s neither old nor distinctly fashion. It’s ‘the media’, as opposed to distinctly entertainment media, as emotional engagement.

It’s also NSFW, so don’t watch it while your boss is peeking over your shoulder.

The short film is Exhale. It was features Mia Aminata Niaria and Jenny Sinkaberg, and it was directed by Will Davison with Reid Van Renesse serving as the Director of Photography.