I think this is a good move for Trek and I look forward to seeing more transportation oriented designs that utilize this new Shimano group. I like the integrated chain ring guard on this “Lime” design, but it is hard to tell from this photo whether or not the bike includes fenders. It should. Other integrated features like front and rear lights, a wheel lock, and a carrying rack would also be nice on a bike that is targeted toward urban commuters. Yeah I know, I sound like a broken record talking about commuter bikes for the U.S. market, but I think the time has come. Let me know what you think? Either way, I bet we will see quite a few new commuter bike designs unveiled at Interbike next month.

“If we don’t begin to look toward broadening our market to areas we don’t accommodate, what’s the future? We need to continue to work to get kids and women on quality bikes. There are a lot of areas that I think we can address because the boomers are on a timer.”

And then watch the video intreviwe with Peter Chishom in Boulder in which he basically says “screw you” to anybody who walks into his shop to buy a commuter bike.