Case Studies

The client, a leading footwear manufacturer, approached Channelplay for carrying out PoSM design and production as per brand guidelines while ensuring cost effectiveness at the same time. The requirement involved multiple different PoSMs with different artworks which increased complexity of the requirement.

Approach

The key activities in project execution were as follows:

Selection of the right media as per brand guidelines

Customization of the artwork as per PoSM printing

Production of the PoSM at a central facility

PoSM dispatches to regional hubs across India

Review by client and consent on PoSM quality from all the regional hubs

Audit of the PoSM media & artworks before deployment in the markets

Outcome

The project successfully met its objectives and the key highlights were as follows:

PoSM production at a central facility ensured quality control & cost optimization