Branding & Digital Agency London

4th August 2017

Future realities are cashing in on social media

­Everyone’s lives evolve around social media. Social media comes down to one simple desire and that is to connect with people. Technology has made it possible for us to connect with anyone, anytime, anywhere. Now that everything is online, businesses and consumers can buy and sell their products comfortably from their homes with a click of a button.

With the help of social media, it’s aided the growth of the future realities market is set to rise to a staggering $14.1 billion by the end of 2021, according to experts. It’s the forefront of new technology in the digital world, which allows users to have and create immersive experiences.

Virtual reality (VR) involves experiencing a 3D world through a lens, giving you the feeling that you are really there. Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

It may take time before its featured in consumers daily lives but AR, VR & MR will become a dominant platform across the media landscape. Snapchat and Pokémon Go is what drived the realities market to a successful year last year, reaching $1.7 billion and the users ate that up.

Michael Boreham from Futuresource stated, “For Facebook, Apple, Google, Snapchat, Microsoft et al AR and MR is considered to be the next major computing platform, offering a revolutionary technological leap that has the potential to evolve and enhance our digital interaction across industries such as communication, utilities, entertainment and e-commerce.”

What sets us apart as an agency, we know that the future reality market is going to be the next best thing, we want to reach users and create innovating ideas utilising these platforms. Thus providing our clients with a whole new tech side that people haven’t implemented before.

Are you using the latest mixed realities to stay ahead of the game? Email info@mindcorp.co.uk to learn more.