Student Spotlight: Helvetica Beer

A student work for British Higher School of Art and Design. The task was to create a package design using typography only. It was decided to create a package of swiss beer from Helvetica province brewery. So the type face choice was pretty obvious.

The large digit tells us about an alcohol percentage of the beer, and the can color tells about a beer kind - lager or stout. Important customer information is in the focus, while the small logo is placed in the corner. So it's the brand philosophy - The Customer is in the first place.

Student Spotlight: Lagunitas Beer

"The assignment was to take a currently existing beer company and create a redesign appropriate for the company. All aspects of the packaging were to be considered, from the bottle to the carrier. A strong concept had to be developed in order to create a rich story about the beer."

Student Spotlight: Thorsteinn Beer Brand

"This beer brand concept was born on a sunday night at school were we were supposed to make a brand for a micro-brewery. The name is traditional Icelandic name that could be loosely translated into "thirsty one".

Student Spotlight: Mooshine Lager

Mooshine Lager is a product of a design project by Matthew Becker. This project is to create a branding/ identity for a restaurant/micro brewery, called The Great Cow Harber. We love the playfulness of the brand as well as how extensive the project is from designing the logo, labels for the Mooshine lager, menu, beer case etc.

Student Spotlight: Akzidenz Grostesk Beer

"H. Berthold first published Akzidenz-Grotesk in 1896. The design originates from the type used in Germany by job-setters and trade printers of earlier centuries. This early sans serif preceded the first weight of Helvetica by over 40 years. Throughout the years, H. Berthold has expanded this extremely popular and versatile family. AG Super, Extra, Super, Italic and Extra Bold was developed in 1968 by Günter Gerhard Lange and is an excellent choice for headlines requiring heavily-weighted strokes."

Student: Tresor Brewery

While in school, Tyler Kruger designed a 20's inspired beer bottle concept:

"Tresor Brewery is founded on prohibition era recipes, which were locked away and hidden during the 1920's alcohol prohibition to preserve the German style beers from being destroyed.

Tresor is built around interaction with a vault. The twisting ritual of the bottle cap is reflective of opening a vault door, and was the initial inspiration for the project. Tresor was designed to reflect the styles of the 20's with highly detailed line work that emulates the luxurious art deco style of the roaring 20's, while also adding a mechanical feel to the design."