7:23 PM,
Mar. 12, 2014

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University of Wisconsin-Oshkosh officials are using a report that ranks it as the No. 1 college for drug and alcohol arrests for every 1,000 students not only as a positive message about the school, but also as a teachable moment about research.

The report, led by "ideas detective" Jon Millward, was filled with colorful graphics and a fictitious campus map with places such as "Bongwater River," "O.D. Drive" and "White Line Library."

Numerous University of Wisconsin System institutions made the ranks, and while it cast UWO in a negative light, administrators saw a silver lining in the ...