Presentation KFC

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Transcript of Presentation KFC

Kentucky Fried Chicken KFC KFC, also known as Kentucky Fried Chicken.

In Mauritius, KFC is franchised by Pick N Eat.

It is primarily focused on fried chicken and offers a line of roasted chicken. Competitor Analysis Nando's, Barcelos and McDonald'sFast food including breakfast packages Macro Environment PEST Political:Stable political environment.Mauritius is in trade agreements which facilitates franchising and fast food operations. Competitor Analysis Strategic ObjectivesMcDonalds achieve Marketing objectives by introducing and developing new productsLook for new model to develop( Nandos)Find a niche because Nandos is unable to attack