Steve Brand got his start releasing experimental music under the name "Augur," and more recently switched
over to releasing music under his own name (both solo and in collaboration with such artists
as Ishq and Disturbed Earth) on the Atmoworks, Hypnos Secret Sounds and Relaxed Machinery labels. He's quickly established
himself as one of the more interesting and distinctive artists working in ambient music, and having released two
albums Bridge to Nowhere and Children of Alcyone on Hypnos Secret Sounds in 2008 and 2009, we're very
excited to follow up with Steve Brand's new album Avatara on the main Hypnos imprint.
This album has a ritual feel common to many of Brand's recordings, though Avatara is more ambient and less percussive.
The recording starts out in a place of low-key contemplation and evolves through distinct stages and moods, though it is always gentle and meditative.

Steve Brand describes some of the inspirations behind this album:Avatara is Sanskrit for "descent" in the sense of a deity's descent from heaven to earth. Avatara is inspired by the various avatars of various ages and cultures...Yeshua,
Quan Yin, Buddha, Brigit, Krishna, Saint Germain, White Buffalo Calf Woman, and others. I’m fascinated by the idea and the various stories in various ages and cultures of
humans becoming "ascended masters," or avatars, non-human beings that still are attached to humans and choose to returns to Earth to assist them. The stories vary, and
almost every culture has its masters, but one thing is consistent throughout each of their stories, they've realized a more expanded expression of being and awareness, of
what we are and what we are capable of, and return to assist other human beings.

Reviews

"Brand follows two previous Hypnos recordings (on Hypnos Secret Sounds), Bridge to Nowhere and Children of Alcyone,
with Avatara, a Sanskrit word that stands for “descent” in the sense of a deity's descent from heaven to earth; the
title also takes its inspiration from avatars such as Buddha and Krishna and from cultural myths about humans who've
become “ascended masters,” non-human beings who choose to return to Earth to assist others. In keeping with such
concepts, the album's six tracks are deep ambient in style, often long-form in design and conducive to meditative
drift and elevated states. “Morning Glory” unfolds in a series of irradiated exhalations with pauses generously
spaced between them, while the aptly titled “Still Here (Breathing Space)” arrests the pace to near-stillness, with
percussive rustling seeming even more active when heard alongside the track's streaming washes and tones. At fourteen
minutes the album's longest piece, “Act of Creation” perpetuates the meditative mood with the quiet chatter of newly
born life-forms audible in between church-like synth tones. Largely downplaying percussion, Brand's becalmed material
emphasizes long trails of synthetic chords, their ethereal character heightened by their pristine synthetic design,
throughout its epic, hour-long journey."
--Reviewed by textura.org

The electronics are mainly textural in nature, harmonic vapors that generate a seamless realm of celestial clarity.
These atmospheric vistas are augmented by additional tonalities that flesh things out without achieving an intrusive
density. Changes deceptively occur in the flow, hidden by their gradually evolution.

These tenuous drones approximate an extended breathing pattern for reality, allowing the listener to slip through gaps
between molecules and find themselves adrift outside of space and time. The listener's perceptions of the textural flow
becomes intensified by this removal from conventional tangibility.

While rhythms are present in one track, they generally manifest in processed form in other pieces, often transformed into
beatless sounds (like gongs expanded into infinite stability) that suitable fit with the textural sonic foundation.

These compositions exhibit a stately character, a soft authority that derives its puissance from subliminal influence
rather than any boisterous bias. Presented in songs confined to lengths of five to fourteen minutes, this music doesn't
indulge in protracted growth but instead swiftly establishes its gist and elaborates on that ethereal structure without
undue delay."
--Reviewed by soniccuriosity.com

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"To state that AVATARA (61'16") is "Experimental" is only half the story.
While it is an album of sonic experiments, it is not just a random
organization of sound. Ambient artist Steve Brand tells a story - although
AVATARA does bring more questions than answers. As it wanders the terrain
of the possible this work asks you to adjust your sensitivity to music and
its possible variations. Some of the pieces are controlled collisions of
carefully rendered tones, while others breathe and expand beautifully
across a brain-churning expanse of space. Opening with a curious metallic
clamor Brand sets an unusual atmosphere. By continually introducing new
timbres and captivating designs, across six tracks he sustains a striking
sense of wonder. Moods range from dark and questioning to luminous and
hopeful. Born of digital, this experience gets better with each pass. The
mind seeks patterns, in the world and in music and art. Works like AVATARA
at first seem formless. But one must tolerate being lost to appreciate
this music. Through active listening we find this work's structure and
then its meaning - grasping the whole from the sum of its parts."
--Reviewed by Chuck VanZyl, Star's End Radio

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"If you’re looking for a contemplative ambient release with a minimal framework, Steve Brand's "Avatara" (inspired by the various avatars of
various ages and cultures) could be an appropriate choice. I for one would classify it as high-quality contemplative music, due to its ongoing
gentle flow of textural pads with occasional mystic undercurrents and nature sounds. The six meandering tracks feature spacious music for slow,
silent times and meditation, smoothly opening the gate to a world of splendour and wonder.

"Avatara's" longform soundcape music, devoid of any rhythm, is great to escape from the rat race of modern life, as it makes the busy mind settle
down bit by bit along the way."
--Reviewed by Bert Strolenberg, SonicImmersion.org

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"Following the abundance of the name Augur, Steve Brand now works under his own name. I must admit I didn't hear a lot
of his solo music, which was released solo as well as in collaboration with Ishq and Disturbed Earth, and hearing Augur
is a long time ago, but there have been some changes in his music too. Augur was more on the experimental edge of ambient
music, whereas his current direction is more along the lines of what Hypnos is in general about: long sustaining patterns
of sounds, based on synthesizers or perhaps any type of sound processing which goes on for quite some time (maybe field
recordings?) and on top there is the rattle of percussive sounds. 'Avatara' means 'descent' in Sanskrit, 'in the sense of
a deity's descent from heaven to earth' and this the main idea behind the album, the descent of avatars in various cultures.
Now that sounds all a bit too new agey for my liking, but its easy, I guess, to see the music by itself. On a somewhat grey
and cloudy day, like today happens to be, this ambient music in which the element of percussion is kept to a minimum, compared
to his previous 'Children Of Alcyone' (see Vital Weekly 712), in favor of more drone like music, makes perfect sense.
Majestically it unfolds itself. Great one."
--Reviewed by Frans DeWaard, Vital Weekly