An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the m

ost efficient tool for that advertiser to use?

A) My Client Center (MCC)

B) AdWords Application Programming Interface (API)

C) AdWords editor

D) Automatic cost-per-click (CPC) bidding

Explanation:

The AdWords API (application programming interface) lets developers build applications that interact directly with the AdWords server. With these applications, advertisers and third parties can more efficiently and creatively manage large or complex AdWords accounts.