Rick Genest rose to fame after appearing in a Lady Gaga music video

Montreal model and artist Rick Genest, also known as Zombie Boy, has died, police sources have told Radio-Canada. Genest was 32.

Genest came to the public's attention after tattooing his body from head to toe, including images of a skull and brain on his head. He holds a Guinness World Record for most insect tattoos (176) and another for most human bone tattoos (139).

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His body-art attracted fashion designers and he modelled at high-end shows in Paris and Berlin. In 2011, he appeared in Lady Gaga's music video for the song Born This Way.

Police sources told Radio-Canada that ​Genest died in Montreal's Plateau–Mont Royal borough around 5 p.m. ET on Wednesday. The sources said police are classifying his death as a suicide.

The Quebec coroner's office says it is still investigating the cause of death. The Montreal paramedics organization, Urgences-santé, said it could not comment on the circumstances surrounding his death, but said it had been related to a fall.

Genest's manager, Karim Leduc, said in an interview with CBC Montreal's Homerun Friday that he believed the police had been too quick in their classification of the death.

"The circumstances are quite mysterious and the pieces of the puzzle just don't fit together perfectly," Leduc said. He believes Genest's death was an accident.