In The News

MELBOURNE, AUSTRALIA, 1 JULY 2014; Australia’s leading pool covering company has hired Marketing Eye for 12 months to run their marketing department. The appointment comes as Marketing Eye continues its aggressive growth strategy in new markets capitalising on the company’s international presence and custom media platforms.

Ah marketing – the bane of many business owners’ calendars. We’ve got to do it, but it takes precious time and resources away from what we really love doing – which is working with our clients.

By learning to do marketing in a smart way, and to create low-cost strategies with results you can measure, you can actually cut down on the time spent marketing, and focus on the techniques that WORK for your business. And one of the best ways to learn about what is and isn’t working in marketing is to read marketing blogs. You get all the information you need in blog-sized chunks, and you’re able to access the top marketing minds without having to pay them thousands in consulting fees.

Mellissah Smith has spent more than two decades working in and thinking about marketing, experience that has culminated in founding Marketing Eye, an agency for small and medium-sized businesses. Mellissah spoke with us about the future of marketing, and the opportunities marketing offers small businesses.

How much of the family connection needs to go into the marketing of a family business? The argument in favour goes like this: a good corporate reputation is essential for success. The idea of ‘family’ suggests stability, which translates into quality service and high integrity. The result: trust and loyalty among customers and a better reputation.

Published on www.smartcompany.com.au on 12 February 2014 and written by Brendon Booth.

The LinkedIn function ‘people you may know’ recently popped up on my screen displaying a guy I had worked with back before I started pbHC. It was pretty strange that we weren’t already ‘linked’, as we had nearly 300 connections in common, but I dutifully clicked on his profile and had a look to see where he’d ended up.

Just as I was about to send a connection request, I noticed something strange. At the firm we’d both worked at, his title wasn’t listed as ‘consultant’ (as we both had been) but rather something like ‘director of recruitment in commodities, energy and sustainability’.

Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.