Readability is about making your content accessible and comfortable. Never make it a chore. If you make your content difficult to read the value of that content goes down. Lack of readability frustrates comprehension and reduces sharing. This, in turn, limits the social echo of your content and lowers the chances of it obtaining organic links.

Here’s your clue

If poor readability is driving away visitors on your website, the clue will be a high bounce rate — the percentage of visitors who leave immediately after arriving on a page without looking at anything else on your site. If you have that problem, you may have a readability problem.

AJ provides a valuable guide to producing readable content. Here are the bullet points, but you’ll need to read his article tor the background and explanations.

People Don’t Read, They Scan

Use A Font Hierarchy

Subheads Are Your Friends

Legibility Matters

Get Line Height Just Right

Color Contrast

Highlight The Important Stuff

Use Short Paragraphs

Crush Pronouns

Use Images

Reduce Clutter

Link Your Paragraphs

Reading Difficulty

Need help with copy readability or a high bounce rate? If we can’t help, we can refer you to someone who can. Call us.