Growth hacking, a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, was pioneered by tech startups and remains ideally suited them. These are businesses, after all, that don’t necessarily have wads of cash to throw at marketing squads. However, one thing they do tend to have is a team of tech-savvy members who are eager to overcome challenges.

While building your own tool to overcome online marketing challenges is actually the ideal, there are plenty of easy-to-use tools out there, many of them freely available.