Katrina Padron – Speaker Overview & Abstract

“Our audience agreed that Katrina’s session was lively and stimulating.

The content she delivered during our National Restaurant Show was valuable and helped to reinforce our audience’s current strategy. She gave our audience new ideas to enhance their presence and further generate sales. Our audience enjoyed the interaction she used and thought the presentation was very organized and thorough.

Topics:

There’s a vision, a creative stroke of genius, or sure thing campaign that ultimately fails.

Time and time again campaigns lose it in the implementation. Implementation isn’t sexy and cool. In fact, it’s hard work.

Find the most common areas where marketing campaigns miss the mark on implementation and the keys for plugging those holes.

Building a Marketing Ecosystem that Connects the Dots between Social, Ads, and your CRM

Marketing teams have more on their plate than ever–digital ads, social connections and CRM management. The key to successful marketing department is to connect the dots between each of these initiatives.

Tech Tools for Smart CMOs

People based marketing requires direction and technology to bridge the gap. In fact, 9 – in – 10 marketing professionals want marketing and technology convergence. There’s a solution. Our brains are hardwired to respond to connection. These transformative technologies help CMOs seize the full potential of one-to-one marketing at scale.

Artificial intelligence, deep learning and machine learning

Big data enabled for personalization

Bots, chatbots and messaging tech

Mobile and geo-location tech

Integrated, full cycle performance marketing

Let’s talk about the options and find the tech tool that best fits your goals.

About the Speaker:

Katrina envisioned a different kind of agency that sits at the intersection of marketing and technology. Holding a Master’s Degree in Sociology from DePaul University, Katrina is an award winning marketer with more than 13 years of industry experience. She has passionately served as a voice for technological advancement and medical support for underrepresented and underserved populations.

In just a few quick years, Katrina bootstrapped a digital marketing agency to a top choice firm, landed herself on national stages, shared thought leadership concepts on Social Media Today and Social Media Examiner, and wrote a sought after book, “Ideas Worth Stealing: 42 Social Media Strategies to Build a Brand, Create an Audience and Increase Sales.”

Katrina loves to build brands, communicate messages and grow business success stories. North Star HQ has grown to a team of ten with globally recognized clients.

Speaking and Thought Leadership Engagements:

2018 – Enterprising Woman of the Year Nomination

2018 – Present Toyota Small Business Mentorship Program Mentee

2018 – Present Flowh Board of Directors

2018 – Present Women’s Business Enterprise National Council Platinum Supplier Program