Tesla’s next product is… a watch?

In a fine display of corporate snark, Tesla Motors marked April Fool’s Day Wednesday by unveiling its latest product line — the Model W.

The Tesla Motors Model W. Image: Tesla Motors

“W” as in “watch.”

A press release posted on Tesla’s company blog boasted of the Model W’s paradigm-shifting powers:

This incredible new device from Tesla doesn’t just tell the time, it also tells the date. What’s more, it is infinitely adjustable, able to tell the time no matter where you are on Earth. Japan, Timbuktu, California, anywhere! This will change your life. Reality as you know it will never be the same.

And in case anyone missed the dig at Tesla’s rival for top engineering talent — Apple, with its new net-connected watch — the release included a quick disclaimer:

This is in no way a competitive response to what some other company is doing.

Earlier this week, Tesla CEO Elon Musk tweeted that the company would soon unveil its next product, which wouldn’t be a car. We’re thinking that probably wasn’t a joke. Investors who pushed up the company’s stock 3 percent after his announcement are probably also hoping it isn’t. (Most analysts believe Musk was referring to a battery system for powering homes, something Musk already said would be unveiled soon.)

Not content with a single prank, the good people behind Tesla’s blog also included a video on a new automated-driving feature of the company’s Model S sedan. It’s called “ticket-avoidance mode.”