If climate change is humanity’s greatest challenge, a close second must be uniting people around the common goal of overcoming it.

As a country, the U.S. has proven inept at tuning out pundits, skeptics and even presidential hopefuls intent on clouding the climate issue. It has reached the point that there is neither an esteemed enough scientist, nor a concrete enough climate model to withstand the calls of dubiousness from a politically-riled opposition.

While the debate languishes on in the U.S. about the reality of climate change, other members of the global community have already transitioned into the next phase of the process: tweaking market-based models and emissions trading mechanisms to better level the competitive playing field. These efforts are often accomplished in collaboration with (rather than in spite of) members of the private sector.

Washington Post opinion writer Michal Gerson recently likened the climate argument in the U.S. to a culture war in which “scientific debate has been sucked into a broader national argument about the role of government.” To lump the long-term health of the planet with the debate on whether or not contraception should be covered by healthcare seems a gross distortion of national priorities, no?

Another cause for optimism (at least what counts for optimism in the battle of climate messaging) is how the recent spate of record-breaking temperatures triggered a wave of media coverage showcasing the expertise of climate scientists. Although we’re constantly reminded that undulating weather patterns don’t always represent changing climate patterns, it is encouraging to see mainstream exposure in what has proven to be an ever-declining market for climate publicity.

Indeed, perhaps all that is needed to overcome humanity’s greatest challenge is more extreme weather and a better media relations team.

-Mike Bellamente, Director - Climate Counts

Mike Bellamente is the director of Climate Counts, a consumer outreach organization that rates corporations on how well they measure, reduce and report their greenhouse gas (GHG) emissions. Prior to joining Climate Counts, Mike served four years as primary environmental liaison for a national economic development nonprofit in Washington DC. In February 2012, Bellamente was named to Ethisphere’s 2011 list of 100 most influential people in business ethics.