They have in common a love, reference and use of London’s club-scene creatives- yet these people are lesser known. Scottee, Daniel Lismore, Jodie Harsh, Andre J, Mika Doll and the exquisite Lady Lloyd are the creative engine of this, but are often hidden behind the popular artists they inspire.

The club-nights Circus, Shabba-dabba-da, Tranny Shack, Nancy, Wearable Art for Durable People and The Face often achieve cult status among generations, yet the people behind these are seldom talked about as much as the stars for whom they create a vital platform.

With the punks of the 80s and the ‘Indie Kids’ of the 90s, it had long been assumed that the heaviest influence on their fashion choices was the music youngsters listened to. “I think the opposite is true,” says style-artist, Daniel Lismore. “It's fashion that inspires music. The London fashion scene brings these people together and then seemingly out of nowhere these new genres of music are created. Because people can’t directly hear the fashion, they don’t see at all” he says, in a matter-of-fact kind of way.

The London club scene certainly does inspire fashion. Lloyd Dixon, alias 'The Lady Lloyd', has a one-off look and has modeled for Vivienne Westwood. Vivienne mentioned recently, "I don’t know about styles and trends. Much more to me is Lady Lloyd. He is fantastic."

High fashion is also laden with club scene based artistes. Mika Doll, a leader of her own style direction, is the face of Illamasqua, an alternative make-up brand tipped to go huge in 2011.

The latest big names to watch out for are wonderfully exotic: Oozing Gloop, Sorapol Chawaphatnakul, Medusa, Uma Gawd, Pandemonia. The world waits impatiently for musical direction and fashion tips from these innovators.