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Rochester, NY – Diamond Packaging today announced the launch of a new green website to coincide with the introduction of their Diamond greenbox initiative, the company’s commitment to research, design, and implement packaging solutions that are innovative and sustainable.

Diamond’s new green website is designed with companies and consumers in mind. It is meant to inform visitors about the company’s green initiative and provide a comprehensive and educational insight into the topic of sustainability and sustainable packaging.

"Sustainability is a very broad and complex subject with implications that affect all aspects of the supply chain," said Dennis Bacchetta, Director of Marketing. "Our goal is to bring some clarity to topics such as package design and manufacturing, recycling, and energy requirements."

The site features individual sections describing the core of Diamond’s green initiative – designs, materials, and methods – as well as separate sections dedicated to sustainability, wind energy, and education.

The extensive educational section features sustainability-related definitions, acronyms, and links to relevant articles and organizations.

Diamond’s greenbox initiative balances business with environmental considerations by promoting sustainability in all aspects of package production. It represents a comprehensive approach to packaging that minimizes environmental impact throughout the supply chain.

Through creative design, careful material selection, and best practices at the plant level, Diamond is able to minimize waste, reduce shipping costs, and increase efficiencies – all of which support a sustainable use of resources and cultivate a positive emotional connection to the brand.