We happily design, market and distribute premium sunglasses, goggles and
prescription frame eyewear, as well as apparel, consumer electronics, bags and
other accessories. In 1994, we began as a grassroots brand in Southern
California with the goal of creating innovative and aesthetically progressive
eyewear, and, in doing so, we believe we captured the imagination of the action
sports market with authentic, distinctive, performance-driven products marketed
and sold under the SPY® brand. Today, we believe the SPY® brand, symbolized by
the distinct "cross" logo, is a well recognized eyewear brand in the action
sports industry and abroad, with a reputation for high quality products, style
and innovation, most notably showcased in its Happy Lens(TM) technology.
We were incorporated as Sports Colors, Inc. in California in August 1992, but
had no operations until April 1994, when we changed our name to Spy Optic,
Inc.