facebook best practices

With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.

Starbucks uses Workplace by Facebook to connect partners across geography, level, between field and headquarters. Workplace allows mobile engagement from partners who do not sit at a desk all day.
A few months after introducing Workplace, more than 80% of the organization’s store managers were actively using it weekly, sharing knowledge and best practices and helping one another.

Given that Facebook alone has nearly a billion users, the possibilities are too significant to ignore. But how do you tap into the full potential? Our best practices ROI report focuses on 6 social marketing success stories from 5 different industries-each demonstrating a significant positive ROI for the featured brand.

Sixty-three percent of data breaches involve weak, default, or stolen passwords.
Why? To put it simply, password fatigue. Think of all the passwords you keep track of for your personal needs—your mobile banking app, your Gmail, your Facebook account, your Amazon Prime… the list goes on. Best practices tell us that we should use a unique and complex password for every service, but due to increased cloud adoption—enabling anytime access to applications from any device—users lean toward convenient but risky password practices.

Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.

Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.

This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.

From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.

Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.

Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.

Find out how to use our Facebook Timeline best practices to help your organization build an effective social media strategy, strengthen relationships with your brand's community and see your ROI on your Facebook campaign.

This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.