Google Adwords Redesign to be Unveiled in May

Google have announced that they will live streaming a demo of the brand new, re-designed Adwords interface on 24th of May 12pm EST (4pm for us in the UK).

The revamp was first announced back in March, and was conceived as a way to make the platform’s interface more up to date, combining and integrating all of the many features that have been added in the 15 years since it was first introduced.

This is the first major redesign of the Adwords interface and promises a much more cohesive user experience, with a particular focus on integrating functionality for multiple devices.

Last week, Google tweeted from their Adwords account with a further teaser of what [...]

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7th July 2015

Google Adwords Locations Update: New User Ratings

Adwords Location Extensions Can Now Show User Ratings & Reviews

Local businesses that have accumulated ratings and reviews can now enjoy (or not enjoy) the inclusion of these ratings as part of their location extensions for their paid search ads in Google.

The ratings will be eligible to show if location extensions have been enabled through Google My Business, without the requirement for any additional steps by the advertiser.

These new features will however not be be available for mobile devices, and there do not appear to be any plans to include them for smart phones.

Potentially Increasing CTR

The inclusion of both ratings and reviews [...]

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6th July 2015

What Is Google saying about YOU?! How to Use Basic SEO to Manage Your Reputation

Have you considered what’s on the search engine results page for your name?

Whether you’re the CEO of a fortune 500, or just out of university and taking your first step on the career ladder, you should be interested in building your own personal brand.

Two questions:

1. Have you ever Googled your name?

and

2. Did you like what you saw?!

If you answered yes to the first question and no to the second question, then you may have your work cut out for you. But don’t worry, some basic SEO (search engine optimisation) can be used to transform your online image.

SEO is not just about generating leads and bringing traffic to a [...]

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3rd July 2015

Yahoo Uses Google to Power its Search Engine Results Page

Yahoo have confirmed that they are now testing the use of Google’s search engine to power its results page

Yahoo have been in the search engine game for a long time, but they have never been able to match the accuracy and relevance of Google’s search results. Further to this, Yahoo’s new agreement with Microsoft that was finalised in April, allows them to look elsewhere for support from other search engines – namely Google.

Bing has unfortunately been left at the wayside, at least temporarily, while Yahoo test out using Google’s search results as a supplement.

Aaron Wall from SEO Book was one of the first to spot that Yahoo was making use of Google’s [...]