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San Diego Zoo Global Leads the Fight Against Extinction

Launch of New PSAs Encourage Viewers to Learn More About Wildlife Conservation

SAN DIEGO, CA--(Marketwired - Apr 29, 2014) - Preventing the extinction of wildlife is possible and is happening thanks to a conservation organization committed to connecting people to wildlife and conservation. San Diego Zoo Global has participated in the recovery of many species including the California condor, southern white rhinos and Arabian oryx.

As specialists in bringing species back from the brink of extinction, San Diego Zoo Global is dedicated to saving endangered species worldwide. Its team of experts is helping to preserve habitat in 50 global field sites to save animals where they live. San Diego Zoo Global has collaborated with government agencies, private companies and other conservation organizations to breed more than 165 endangered species and has reintroduced 33 species back into the wild. In many cases, these efforts have meant the difference between extinction and survival.

San Diego Zoo Global has launched three new public service announcements (PSAs) encouraging viewers to learn more about wildlife conservation and join in the fight against extinction. And rather than focusing on the dire need of conservation, each PSA offers positive message of hope for the future of wildlife.

Zoos today are expected to do more than just care for animals; they have become champions for threatened and endangered species and participate in several types of conservation work from breeding to habitat restoration. San Diego Zoo Global is an example of this new era of zoos and is committed to generating, sharing, and applying scientific knowledge vital to the conservation of animals, plants, and habitats worldwide.

The non-profit operates three world-class facilities: the San Diego Zoo, the San Diego Zoo Safari Park, and the San Diego Zoo Institute for Conservation Research. Its conservation work takes place locally at these three campuses and in 35 countries around the world. The organization prides itself in the use of a "boots on the ground" approach to help threatened and endangered animals reproduce to become self-sustaining populations. Through its conservation work and collaboration with others, San Diego Zoo Global hopes to create a future in which people and wildlife can thrive together.