How to Apply:
- First dot a small amount of the formula down the center of the face, on the forehead, nose and chin. Then go back and blend the formula into the skin all over the face, using an outward and upward sweeping motion with the fingertips.

Kiehl’s Insider Tips:
- Apply a small amount first. Then if more coverage is desired, repeat the application outlined here, using a small amount of product for each application.
- Concentrate the application on the areas of the face where coverage is needed most, for example around the nose and mouth.
- Wear our BB Cream alone, or follow with an application of foundation and/or powder, if desired.

How to Apply:
- First dot a small amount of the formula down the center of the face, on the forehead, nose and chin. Then go back and blend the formula into the skin all over the face, using an outward and upward sweeping motion with the fingertips.

Kiehl’s Insider Tips:
- Apply a small amount first. Then if more coverage is desired, repeat the application outlined here, using a small amount of product for each application.
- Concentrate the application on the areas of the face where coverage is needed most, for example around the nose and mouth.
- Wear our BB Cream alone, or follow with an application of foundation and/or powder, if desired.

Rated 4 out of 5 by Sergee Really good Bb Cream, but not for oily skin
I am a man looking for a bb cream to just even out my skin tone. I looked into this product and fell in love with the ingredients. I bought the shade Medium and it matched my skin tone perfectly. The cream is thin, build able, and smells nice. Now, I have REALLY oily skin, mostly on my nose and forehead. My own oil would show through the cream and look extra greasy after about an hour of having it on. The shine from the sun screen did not help either so I would not recommended it at all for people with oily skin. The product its self is really good, but just not for people with my skin type.
10/26/16

Rated 2 out of 5 by kwc1 looks great, but dries out the skin
The color/coverage for this BB cream is perfect. However, it dries my skin out. I really wish the texture is not as sticky upon application and it doesn't dry out my skin.
10/11/16

Rated 2 out of 5 by ironmom Do not wear this if you plan to sweat
I bought this BB cream thinking it would be great for running and biking outside, with the SPF of 50 and the coverage. Huge fail in the heat. The cream drips all over the place and makes an ugly mess. Someone said, "what is all over your face?" The beige color drips all over your clothes or towels, etc. This might be good for walking around in the winter, but it is terrible if you plan to sweat at all. I'm very disappointed.
9/3/16

Rated 5 out of 5 by nebbiac Radiant Skin
I have always been anti-BB cream as I feel they do not provide enough coverage. However, I received a sample of this product and quickly fell in love. I retuned to purchase a full-sized bottled. This formula is highly pigmented and leaves skin with a dewy glow. I am a bit oily, so I do set it with a translucent matte powder. As others have mentioned, it is a thick cream. It has taken me a while to find the best way to apply this product. I usually dot my face and then use a round foundation brush to buff it all out. After application, I apply bronzer and highlighter and I'm set to go. This product has helped me minimize my makeup routine. I'm so happy with the dewy finish that I make my skin the main event, instead of painting on a full face.
7/21/16

Rated 5 out of 5 by Redhead58 Best BB cream ever
I received this BB cream as a sample and fell in love. I bought a full-size tube the same day. It goes on like silk,even though it is thicker than most BB creams, and it covers all my brown spots without looking or feeling like a mask. I also like the high SPF rating (I have fair skin and red hair) and the Vitamin C content -- now I don't have to buy a separate Vitamin C serum. This product is genius! If your skin is on the dry side, this is the cream for you.
6/9/16

Rated 3 out of 5 by Cassandra Please bring back your tinted moisturizer...
I used Kiehl's tinted moisturizer for several years and was disappointed to learn they were taking it off the market a few years ago. The shop person said they were replacing it with something better. I'm sad to say that this BB cream does not even compare. First of all, it smells strange. And it is not comfortable to wear. It feels heavy-ish compared to the moisturizer. I guess that's due to the sunscreen. I wanted to like it, but it's a no- go for me, especially at that price. Thankfully, Kiehl's has a great return policy.
6/5/16

Rated 5 out of 5 by Tiff A M A Z I N G!!!
I am a BB cream fan tried and true. But this BB cream is eons better than any BB cream I've ever tried. The fluid is thick-ish, but not too thick; it doesn't run all over your face while youre trying to put it on. The color match is amazing, I am shade Medium (esp now in the summer) Makes your face feel like silk, and the best part is, that is doesn't come off on your glasses/sunglasses where they sit on your nose. AMAZING! LOVE LOVE LOVE this product, and the sun protection, I will be giving up all other BB creams after indulging in this one. I did use the Hydrating Cactus Flower mist as a "setting spray", and I can't rave enough about that product either. Thank you Kiehls for fixing my face, I absolutely love you.
5/21/16

Rated 5 out of 5 by VKay Love it!
I love this BB cream, I ordered the light color and it's perfect! I would describe my skin tone as light to medium. I have a hard time finding colors that match my skin tone without looking like I have makeup on, I really like a "natural but better look!" I don't wear foundation, just use the Ultra Moisturizer, then the BB cream with a little powder over it and I'm good to go!
I haven't taken very good care of my skin over the years, sleeping with makeup on, smoking and using the wrong products. I've tried LOTS of different BB creams and tinted moisturizers, drugstore brand to very high end and this is the best one I've ever used. Smooths fine lines, makes my skin feel so soft and stays on through a 12 hour shift without looking like makeup! All I can say, is BUY IT!!
5/20/16