Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.

Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...

Excerpt from the article by Social Media Examiner:"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring SystemHyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things.

You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified.Where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages.Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans.

#2: Add FunctionalityYou can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

Facebook tabs aren’t available on mobile devices.ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

#3: Find Trending HashtagsTagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

#4: Create Engaging ImagesVisual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

#5: Use a Good Content Curation ToolYou can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.

One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later..."

As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns?

Write: make sure what you have written is original, concise and compelling; then spread the message by publishing it.

Blog: this piece of compelling content should be featured on a blog post, which should act as your strategy’s core; every time you share this content, traffic should be directed to your company’s blog.

Content is king and so many people forget this. When you have great content you can repurpose much of it across a spectrum of media providing many ways to reach your market. This infographic gives some great ideas.

Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.

There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.