the road

The ‘Tira de Comptar’, along with marketing platforms and local stores, are the central link of a chain that connects the products to the kitchen. All of them together guarantee the quality of the product that reaches the end consumer.

Mercavalencia

Mercavalencia is the biggest commercial food market in the Valencian Community. It consists of the central markets for fish, fruit and vegetables, La Tira de Contar, Mercaflor, the Organic Slaughterhouse Service and the Complementary Activities Zone (ZAC). Its facilities include the best and most advanced logistics and distribution infrastructure for producing, transforming and selling fresh and frozen foodstuffs.

La tira de comptar

‘La Tira de Comptar’ is much more than the area within Mercavalencia where small-scale farmers from the Valencian farmlands come to sell their freshly-harvested produce direct. It is a living testimony of our history and traditions; a singular community institution, unique in the world, that has survived since the twelfth century and managed to adapt to the times and renew itself over all these years.