PM Hospitality Strategies Installs ProfitSage Business
IntelligenceSoftware Throughout Company Portfolio of Hotels

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Washington, DC, – August 20, 2008 – PM Hospitality, a leading hotel
ownership and management company, has chosen ProfitSword, LLC, an innovator
in web-based intelligence tools for the hospitality industry, to provide
business intelligence services to all nine PM Hospitality hotels.
PM has installed the ProfitSage Business Intelligence Suite for all hotels
and the corporate office.

Beginning in September 2007, PM Hospitality began using ProfitSword’s
ProfitSage Financial Suite as its business intelligence tool. The
web-based ProfitSage software consists of six modules that interface with
the PMS, back office accounting, point of sale, sales-automation and payroll
systems in order to warehouse critical operational data. The information
is then used within the different modules to produce income journals, detailed
forecasts, line-by-line budgets and hundreds of customized reports. ProfitSage
also imports Smith Travel reporting to provide comprehensive comparisons
to the competitive set and provide roll-up reports for the entire portfolio.

“The ProfitSage software has been instrumental in assisting PM Hospitality
with managing our assets more efficiently and effectively. Having
real-time data at our fingertips is essential to making critical operating
decisions,” says Greg Miller, President of PMHS. “Having full-portfolio
and single-property data available for analysis by corporate staff, ownership
groups, and property managers helps to create a higher level of accountability
at all levels throughout the organization. ProfitSage also creates
multiple efficiencies throughout the operation by automating data flow,
reducing labor and increasing productivity and profitability.”

ProfitSage provides modules for daily income journals, forecasting,
budgeting, accounts payable, purchasing and business planning. Each
module interfaces with the others, and since the entire system is web-based,
users can view information in real time. This empowers managers with
information to make solid decisions that will positively impact the profitability
of the hotel. And because the program is custom designed around a
company’s chart of accounts – or general ledger, owners, corporate and
regional managers can use it to generate consistent, standardized reports
across a variety of brands, property types, and service levels.

“The hotels and the corporate office have hundreds of customized, informative
reports and graphs at their fingertips,” says Tili Findley, President of
ProfitSword. “Likewise, data is presented in standard industry formats
and consistent with general accounting principles so that reports are consistent
across hotel brands. This has been increasingly important at the
corporate and ownership levels that are involved in multi-brand management.”

PM Hospitality began installing ProfitSage in September and completed
the implementation in October. Miller recognized an immediate positive
impact at the properties. “Now that we have immediate access to our
data in real time, we can make smarter decisions that directly affect the
profitability of our assets which translates into a better return on the
investment for our ownership groups. ProfitSword was able to create
a report specifically for our needs that automatically downloads our daily
stats from each hotel to a Blackberry device before I get to the office!
The team at ProfitSword affectionately calls it the ‘Greg Miller’ report,
but it helps our operations team to focus daily on challenges at each hotel.”

“We strongly believe our investments in this type of technology will
help us achieve our goals, not only for the next year, but for many years
to come,” says Miller. “As fast as things change these days, it is
important to give the hotel managers a tool that can provide information
instantly so they can get back to managing our people and not the process.”

About
ProfitSwordFounded in 2001, ProfitSword is an innovator in business intelligence
software for the hospitality industry. ProfitSage provides seamless
integration of data and real-time information to enhance hotel managers’
decision-making process. ProfitSword is headquartered in Orlando,
Fla. For additional information on the company and its products,
contact Colin Findley at (407) 909-8822.

About
PM HospitalityPM Hospitality Strategies, Inc. (PMHS) is an award-winning hotel management
company, based in Washington, DC. Dedicated to providing leadership within
the industry, PMHS manages full-service and select-service hotels in the
Hilton, Starwood, Marriott and Choice families of brands. PMHS is a Starwood
Preferred Management Company for Westin, Sheraton, Four Points by Sheraton,
aloft and element brands. At PMHS, hotel excellence is our passion and
it shows.