Free Webcast: Closets and Cabinetry Crossovers

Posted:
02/02/2013 3:00AM

Original Broadcast Date:Feb. 6, 2013

Time:10:30am CT/11:30am ET

Closet sales opportunities abound both for cabinetmakers and home storage solutions professionals looking to expand. Hear from Mike Carson and Denise Butchko on new market strategies in this webcast originally broadcast Feb. 6, 2013.

Denise ButchkoButchko & Co., Chicago, ILDenise is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets magazine since 2003 and is a judge for the closet industries “Top Shelf” Design Competition. She's also a member of the first graduating class of Registered Storage Designers. Her design work has been featured in national publications like Better Homes & Gardens and The Chicago Tribune and she works with some of the top interior design firms in the country. She’s helped cabinet companies launch closet product lines and trained sales professionals in both design and marketing. Tutorials are available at www.denisebutchko.com.

Mike CarsonFounder, Closet Works

Mike Carson founded Closet Works in his two-car garage in 1987. The company grew to become the largest Chicago-area-based manufacturer of closet and home storage solutions, before the Great Recession employing more than 100 people with sales of more than $11 million. Closet Works’ growth record earned it a place in Wood & Wood Products’ prestigious annual WOOD 100 list of fast-growing wood products companies on multiple occasions.In 1999, Carson organized and served as the first chairman of the National Closet Group (NCG), comprised of more than 40 independent closet companies located throughout the U.S. The NCG led to the birth of the Association of Closet and Storage Professionals (ACSP) in 2005; Carson was elected as the frist ACSP president. Carson also was a frequent presenter at the annual Closets Conference & Expo and contributor to ClosetsDaily.com.

Moderator:

Bill EslerEditorial Director, Woodworking Network Wood Interiors Media GroupBill is responsible for editing Closets magazine, Custom Woodworking Business and coordinating all content for Wood & Wood Products, WoodworkingNetwork.com and ClosetsDaily.com, along with related newsletters. Bill is also a board member of WoodLINKSUSA.org, the woodworking industry education advocacy organization. Prior to Vance Publishing, Bill’s background includes 20 years in business to business communications and 10 years in print manufacturing and production.