“If you kept changing the way people saw the world, you ended up changing the way you saw yourself.” ― Terry Pratchett, Going Postal

My name is Lidor Wyssocky. It’s funny that I don’t really like writing about myself, given the name of this website. So, instead of listing here my bio or some (probably) less relevant personal details, I will use this page to briefly describe my work.

But I will say this: in retrospect, everything I’ve done in both my professional and personal life was driven by the desire to inspire people to see the world differently. I wasn’t aware of this at first, but this is what drives me in my art and in creating seempli. Sometimes this goal takes the form of telling a specific story. At other times it takes the form of providing people with tools to help them find and tell their own stories. Either way, there’s nothing that makes me more excited than seeing that little spark in the eyes of people who know they have seen something most other people didn’t. It is like inviting people to my secret universe, and sharing it with them. And once you’re in, it becomes your own.

I invite you to visit the following websites to explore my work further.

seempli is an open-ended game designed to ignite your imagination and creativity. It is based on the realization that any creative act, any original thought, and any meaningful idea are the result of mindfully observing the world around us, and then building something new based on what we see and sense.

With that thought in mind, seempli includes a constantly growing collection of open-ended challenges, which all start with an invitation to observe the world and see things differently — through a magical pair of glasses.

seempli can be played alone or with a group of coworkers, friends, or family. It can is used for developing individual creative skills as well as group creativity and innovation. It can be used in workshops and team building activities. seempli is also a perfect tool for teachers and educators to spark curiosity and creativity in the classroom.

For years I’m photographing in the streets of Tel-Aviv – almost always in the same couple of ever-changing square miles. The urban streets never stop providing me raw materials for thoughts, emotions, and stories. Hundreds and thousands of people are walking in these streets every day, failing to stop for a moment, explore and imagine; smile and connect. I hope that my art will make some of them walk… a little bit… slower.

I’ve built Warehouse Zero to be a virtual space for displaying the stories I collect and the dreams I capture. The stories and dreams that are planted in the streets of the city, and grow inside my head.

Following the launch of seempli, I was invited to write for The Creativity Post as a columnist. In my column, I try to inspire people to use the amazing creativity tools they already have in their possession: their senses and their mind.