A weblog by Laura Moncur

1/21/2005

My Bud Light billboard has changed over to Michelob Light. It’s the first beer billboard that has made sense to me beyond a guttural “Maybe I could have sex with that guy” reaction. The billboard says, “It’s not a resolution. It’s a lifestyle.” It shows a man jogging in the background.

There’s a girl version of this ad on I-15, which made me think, “God, I want abs like hers.”

Their website is useless, by the way, don’t even bother visiting it. You won’t be able to see the ad. I just took a picture of it instead. First good beer ad I’ve ever seen and they didn’t put it on their website…