Sprint tries to get back on track

AUTHOR(S)

Fitzgerald, Kate

PUB. DATE

July 1990

SOURCE

Advertising Age;7/30/1990, Vol. 61 Issue 31, p6

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports on the plan of long-distance telephone company, US Sprint Communications Co. to launch a television campaign in an attempt to boost its third quarter 1990 revenue. Development of the campaign by J. Walter Thompson USA Inc.; Annual marketing spending of Sprint; Percentage decline in net income for the second quarter of 1990.