Model for Growth - History

In May 2000, The Model for Growth was introduced as a method for
critically analyzing the future of the ski/snowboard industry.
You'll recall that the initial value of the Model was its ability
to identify and quantify the impacts of various obstacles that
needed to be overcome to grow the sport-unfavorable demographic
trends, time poverty, increased alternative leisure activities and
an overweight population. Resorts have responded by developing a
variety of "hardware" methods to combat these issues:
state-of-the-art learning centers, ticket, lesson and equipment
deals, increased attention to beginner equipment and employee
incentives. In return, more first timers are trying snowsports. In
fact, trial has actually maxed at a number of resorts near urban
centers, especially during peak times. While these tangible efforts
are encouraging, conversion has emerged as the predominant
roadblock in the industry's ultimate goal of growing the sport by
10 percent.....read more

Recognizing this, a "Phase II" of the growth model study has
been developed. The program is designed to sustain the momentum
created by the Model and to build upon its points to maximize
resorts' ability to attract and, more importantly, convert new
participants.

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