IAG has promoted senior marketing leader, Jane Merrick, to general manager, marketing and customer experience, within its Australian consumer division.

The new role sees Merrick leading marketing, product design, customer communications, customer relations and customer experience for the insurer’s largest personal insurance brand, NRMA Insurance.

Merrick was previously head of marketing for IAG’s personal insurance division and had overall responsibility for customer marketing for NRMA Insurance, SGIO and SGIC. Among her achievements was introducing the ‘NRMADE Better’ proposition.

She joined IAG back in 2009 as a senior manager for CRM and research.

“Through bringing together each of these disciplines we can leverage information and assets from across the business to help us create a more customised brand experience,” Merrick said in a statement.

“I’m excited to have the opportunity to connect insights from across these areas to develop a more compelling customer value proposition and in turn, better service our customers.”

IAG’s executive general manager, customer and underwriting, Tracy Green, said Merrick brings significant experience and an in-depth knowledge of the business and customers to the new post.

“Jane has been fundamental in building customer awareness and advocacy for our consumer brands during the seven years she has been with IAG,” she said.

Merrick has more than 20 years marketing experience and previously worked for Vodafone and American Express.

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

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