How Effective is Email Marketing for B2B Businesses in 2019

Email marketing, no doubt, is one of the strongest and most effective tools for B2B businesses. It helps with brand awareness, connecting with the audience on a personal level, generation demand and acquiring quality leads.

Basically, there is nothing email marketing cannot help you with. It is like the superhero of all tactics.

And, if you are not utilizing it to its full potential, then you should include that in your plan for 2019.

If you doubt the effectiveness of email marketing for B2B businesses, then consider these stats

Email marketing generates $38 in revenue for every $1 spent86% of professionals use email when communicating for business purposesB2B emails have a 47% higher click-through rate (CTR) than B2C emails59% of B2B marketers say that email is the most effective revenue-generating channel

In other words, email marketing is a MUST-HAVE tactic. Let’s look at how effective is Email Marketing for B2B Businesses in 2019

1. It is more effective than other channels, like social media ads

No doubt, social media is important and a great way to connect with your audience and potential buyers.

But, when it comes to converting potential buyers into buyers or customers, email marketing is the way to go. That isn’t a baseless claim, so let us share a few studies

A study by Custora from 2013 found that customer acquisition via email marketing has quadrupled in the four years preceding 2013. Email marketing then already accounted for nearly 7% of all customer acquisitions that occurred online.

In another study done by marketers in March 2016: 81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. After email marketing, organic search paid search and social media were rated as the most effective marketing tactics for customer acquisition and retention.

2. It is the most cost-effective tactic there is

Email marketing is inexpensive, which makes it a great choice for small as well as big businesses.

According to this, on an average, a mid-size business can expect to spend $9 – $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 – $500 per month if they work with an agency.

The percentage of budget you dedicate to email marketing depends on a lot of factors including

Your overall business goals

Marketing goals

Revenue

Percentage of overall revenue that is generated through online efforts

Industry type

Products and services that you sell

Whatever percentage of the budget you decide to dedicate, remember that if you follow the best practices and utilize it the right way,it can earn you an incredibly high ROI — $44 for every $1 you spend.

3. It allows segmentation and personal communication

Segmentation is a powerful tactic which makes email marketing the most effective tool. When you segment a list based on interest or the stage in the buyer’s cycle, you can send a tailored email that resonates with your reader and provides tonnes of value.

Did you know that a segmented email marketing campaigns get 14.64% more email opens and 59.99% more clicks compared to non-segmented campaigns?

Not only that,

Segmented emails have conversion rates 208% higher than batch-and-blast and marketers have witnessed an increase of 760% in email revenue from segmented campaigns

4. High mobile accessibility and usability

Just like social media apps, emails are also majorly accessed on the mobiles. Email marketing allows you to exploit that. 59% of email opens worldwide occur on mobile and worldwide mobile email users are expected to total over 2.2B by end-2018.

People check emails on the way to work, in the metro, or in the line at the Starbucks. If you time the email when most of your users tend to check them, you can boost your ROI quickly.

5. Allows you to reach an already engaged audience

If there is someone of your list, they have asked to receive more information from you. The trust has already been built and you have to exploit it the right way.

This results in a much higher conversion rate because you are already targeting people interested in your brand. It is also much easier to strategize flow of your audience through various stages of the buyer’s cycle

6. You can automate funnels

Email marketing tools allow you to automate the sales cycle. You can set up drip email campaigns which automatically send email messages to subscribers on a set schedule. This helps you create automatic touch points with your customers.

Contact Us

Author Ameet Bhinganiya

Ameet is the co-founder of OnlyB2B ITES Pvt Ltd, a Lead Generation Expert, and brings 10+ years of experience working with Marketing, Advertisements, NGO, BPO, and ITES etc.
Say hi on ameet.bhinganiya@only-b2b.com

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Only-B2B.com is a B2B demand generation powerhouse headquartered in San Francisco with operating centers in India. We help companies who are in constant search for business leads to make their marketing campaign a success. With us, you will experience a great blend of creativity and professionalism along with passion for what we do.

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