Ever week, People Style’s and beauty editors bring you the newest, hottest, lust worthy things we’re seeing out there- from the prettiest lipsticks to the need-now dresses.

Lisa & Lucy

Alex Apatoff, Deputy Style Director: One of the coolest things about my job is hearing about brands right before they hit it huge. I love this N.Y. based line, it’s full of interesting twists on classic styles- from cool prints to flirty ruffles to the grommets and the halter neck of their perfect LBD, their clothes really stand out. And the prices aren’t show stopping, which is my favorite thing about it!

Made in New York is nothing new to Geneva Goldsmith and it’s a vital part of the strategy for her new line, Lisa & Lucy.

Goldsmith, interviewed in the company’s showroom in the heart of the Garment District on West 39th Street, said she’s been using local manufacturing for 20 years in her private label company, Vanity Room. This includes facilities in Manhattan, Brooklyn and Queens, as manufacturing in New York dwindled and now is in the midst of a revival.

“I’ve always been able to find the right factories,” Goldsmith said. “What I’ve found is that a few larger companies have now moved their production back here, so it was really helpful that I had great relationships with the factories because some of the factories have kicked out the smaller guys. I’ve had the same sample room since the day I opened and many of the same contractors.”

The company founder noted that the sample room is just a block away on West 38th Street.

Goldsmith said when she started Vanity Room 20 years ago, it was a combination of being a new mother and having familiarity with local manufacturing that resulted in the sourcing strategy.

“The reality is that if you are going to make things overseas and you’re going to do it right, you have to go there,” she said. “For me, that was just off the table. I understood domestic production and I thought, stick with what you know. I like the fact that if there’s a problem, we can go fix it on the spot.”

She agreed with some people that one of the bigger challenges to Made in New York can be the ancillary aspects, such as finding trimmings suppliers.

“What you do is you work backwards,” said Goldsmith, while reviewing Lisa & Lucy’s line, now entering its second season for fall. “There are certain things you can’t do here, so you adapt. But there really hasn’t been anything that we haven’t been able to find.”

Goldsmith said she started Lisa & Lucy as a counter to Vanity Room and its private-label focus.

“It’s been great to us; however, it’s not consistent – you don’t have as much control,” she said. “I thought ‘what can I do that’s branded, where I have more control, something I could grow with my employees,’ a group of women who have been here a long time.”

She noted that when she was trying to come up with a name for the new line, everyone said she should make it personal.

“I said I don’t want to make it personal, since I was behind the scenes for so long,” Goldsmith said. “So I named it after my mom and my grandmother.”

Lisa & Lucy wholesales for $34 to $74, ranging from tops to day-to-evening dresses, with nothing retailing for more than $200.

Fabrics are sourced from all over the world and include woven jacquard prints, heavy knit suede, stretch gabardine, geometric laces and tissue chiffon.

Goldsmith said when she and designer Paola Aguado create the collection, “we make everything we want to wear, we don’t necessarily look at the trends. We look at fabrics and what we think we want to wear and go from there.”

For now, Lisa & Lucy has a boutique store clientele. In the future, the company would like to create capsule collections for individual larger stores, potentially highlighting that it’s Made in New York.

Immediately upon entering the Lisa & Lucy showroom, you know you’re about to see something special. It’s got that classic, Instagram-worthy vibe of a brand that knows itself, led by women with a clear eye for design. Pieces from the upcoming spring launch, the company’s grand entrance into the public eye, line the racks around the office, giving me a clear view of what I’m there to talk to founder Geneva Goldsmith about that afternoon. The clothes were familiar by then—we’d been to the showroom before—but being able to talk to the mind behind is what makes a launch real.

The first thing Geneva said when I asked her about the line was not about the clothes themselves, but rather, about the people that made it possible. She said,

“I think we’re known for making clothes for other people, and I thought it would be nice to do something for us. And when I say ‘for us,’ it’s because a lot of people who work here have been here forever. One’s 10 years, one’s 15 years, and that’s a really, really long time. It’s definitely like a family. We weren’t finding what we wanted out there, so that’s how it all started.”

The idea of family is apparent throughout, especially given that the name of the company comes from Geneva’s mother and grandmother.

The collection itself draws inspiration from Hitchcock, Grace Kelly, and the shopping style that preceded the need-it-now attitude of today’s fast fashion industry. “People took the time to actually enjoy shopping—it wasn’t such a rushed thing,” Geneva said. The whole theme of ease, comfort, and accessibility rings true throughout the line:

Each piece, has its own unique look, that special something that sets is apart, but the bold patterns, colors, and hems unite the entire line. Styles run the gamut from daywear (think striped jersey dresses, skirts, and tops) to workwear (there’s a matching cropped-pant-and-shirt set that comes in both black and blush that could easily transition from the office to a night out, as well as a draped vest that I’d do terrible things to acquire) to flouncy skirts, dresses, and tops with horsehair hems that offer a shape that we’ve never seen before in an affordable contemporary line.

The first run of clothing features more black, blush, and olive green pieces—think on-trend neutrals with lace-up detailing, soft pleats, and updated basics that you might find at ZARA or Mango. It is, to put it simply, clothing that you want to wear, no matter where you’re going. Their lookbook, which you can see in full here, will give you an idea of what I mean.

And that’s what’s so great about the brand: while there’s a piece for every occasion imaginable, it’s possible to transition just about every single one of them into different seasons, venues, and moods. The ease of being able to find the same dress for everything only adds to the appeal of the line, which falls into a comparable price point with other popular high-end brands. Think dresses for around $150, which, considering it can be worn over and over again (and given the comfort and structure of some the pieces, you’ll want to), it’s more of an investment in your future clothing happiness than anything else.

That horsehair hem was practically made for twirling.

The aforementioned horsehair hem, though, is probably the most unique aspect of New York-based collection. Geneva explained,

The horsehair hem was my designers’s idea. It was something she loved and really wanted in her wardrobe, so she dreamed it up. She’s from Miami and has that airy vibe. She’s an incredibly positive, happy person, and her designs reflect that. There’s nothing dark or heavy about the product. Plus, it feels amazing when you twirl, which is just a fun, girly thing.

— Geneva Goldsmith

With a pre-sale launching in the first week of February you’ll want to get your hands on more than a few pieces to stock up for the coming months, if only to prepare yourself for the bright colors and prints (there are some absolutely beautiful poppy-colored pieces that I promise you’ll be obsessed with) for the more summery collections rolling out in the coming months.

Since Lisa & Lucy was founded by a professional woman, they understand the needs of their target audience: other busy, professional women. “Our target audience,” Geneva explains, “is women who have full, busy days and lives. We want to help women feel polished and comfortable throughout the day.” They also recognize the importance of appealing to everyone in terms of size and availability. She said,

When we were which size range to go to, we decided to offer a larger size. That was important to us because it makes everyone feel included, which I don’t always think is happening is fashion these days.

— Geneva Goldsmith

While the brand’s pieces cap out at a size 12 or XL for now, they have plans to roll out styles in 1-3X in the future, once they feel as though the brand is more firmly rooted and can adequately develop those relationships with retailers and productions teams.

As for the future of Lisa & Lucy, Geneva wants to stick to what she knows. Having worked in apparel for over 20 years, she understands the importance of realizing this dream of having her own line, and putting her heart and soul into creating something great. She’s not ruling out expansion in the future though, saying their next move might be more along the lines of outwear or swimwear, though “home decor would be incredible, too.”

For now, though, it’s clear that Geneva has put her all into something that’s bound to be successful. My advice: keep your eyes peeled for Lisa & Lucy in some of the biggest magazines and on some of the biggest names in the coming months. If their previews are any indication, and I think they are, there’s nowhere to go but up.

The holidays are right around the corner and we want to share with you some great pieces that we adore!

For starters, this Ecote metallic surplice skirted romper that you can get on UrbanOutfitters.com is perfect for the season. With a stretchy cinched waist, this romper will give you such a flattering fit. Its skinny straps and wrap-front skort make this piece super modern and chic!

Secondly, our very own Selena Metallic Dress you can find at NastyGal.com. Have a holiday party coming up? Show up in this gold lamé dress and we guarantee you will steal the night! The criss cross back and bell sleeves make this dress perfectly unique. Put on your red lipstick and you're good to go!

Last, but definitely not least, we present to you this Bar III sleeveless perforated-detail dress that you can get at Macys.com. You can wear this to work and go straight to dinner afterwards. This dress hits below knee, giving this dress a classy vibe while the v-neck and open square back gives it the perfect amount of sexiness!

This blue suede dress is such a cute piece! I can't stop running my hands over it because of the soft, smooth suede. The lace up detail at the neck adds a healthy dose of sexy, paired with a beautiful deep blue to create the perfect mix of soft & sultry. You can tie the laces up if you're feeling shy, or leave it down for a more effortless look.

A good pair of wide leg trousers can do you a lot of favors, such as elongating your legs and flattering your figure. However, nothing good comes easy and these pants are no exception. The trick with wide leg pants is knowing how to balance the rest of your outfit, so that it isn't overpowering. We tackled this challenge by pairing Vanity Room's wide leg gathered waist pants with a simple, lace cami to create a super slimming, all-black look. Another trick is to add a small heel to complete the look and give you some extra height. Even better, the pants cover the heel to create the allusion of a long frame.

We are obsessed with rich hues and deco-inspired prints for fall dressing. Our model loved the modern feel of our body-con printed sheath and we think you will too. Pair it with a lace up bootie and leather biker jacket and see where the night takes you. Our rich red v-neck number is the ultimate combination of classic and sexy, with a plunging neckline and elegant silhouette. Bright and sexy or printed and bold, both styles are sure to make heads turn.

VR designed the ultimate little striped dress boasting fun colors and a classic shift silhouette. It's the ideal ensemble for just about anything: a day in the park, shopping or brunch! Our striped dress lights up your entire ensemble with beautiful hues, an effortless shape and pockets -- our favorite detail. A classic shift dress is a necessity and our striped dress is the perfect choice!

It's all about flared jeans this fall, and here at Vanity Room our flared jeans are as flattering as they are stylish. Readers be warned: these are not your typical pair of jeans. The wide leg adds sass to any outfit, taking your look from sweet and safe to bold and edgy. We decided to pair our jeans with a white tee and a fun pair of blue tinted sunglasses for an extra pop of color. Try our flared jeans with a bright lipstick or a fun accessory to personalize your look. Regardless of how you style it, the flared jeans will make your look trendy and chic!

It's all about flared jeans this fall, and here at Vanity Room our flared jeans are as flattering as they are stylish. Readers be warned: these are not your typical pair of jeans. The wide leg adds sass to any outfit, taking your look from sweet and safe to bold and edgy. We decided to pair our jeans with a white tee and a fun pair of blue tinted sunglasses for an extra pop of color. Try our flared jeans with a bright lipstick or a fun accessory to personalize your look. Regardless of how you style it, the flared jeans will make your look trendy and chic!

Black, BEIGE and White

The combination of black, beige and white is a striking and fail safe look. Here at Vanity Room, we have four perfect tops to help you match this timeless trend. After a trip through the VR closet, we have created an effortless and classy style that will keep you on point all summer long.

Want to take this look to the next level? The fun thing about this color combo is amazing makeup opportunities. You can keep it neutral with a nude lip and eye, or crank up the drama with smokey eyes or a red lip!

Weddings come in all shapes and sizes. From elaborate international destinations to simple and sweet at City Hall, every wedding is unique and beautiful in its own way. That is why we were so excited to see one of our VR dresses worn for a wedding! The piece was featured on Refinery29 for an article called: “12 City Hall Weddings That Will Make You Believe In True Love" and shows how beautiful love and fashion can be!

Lace is the perfect transition from summer to fall. Our cream lace VR top is a great piece to help you shift into cooler weather because of its versatility. Dress it up for a stylish, elegant look or make it more casual and girly. For the park on a windy day, we chose to pair our lace top with a pair of high waisted white pants and fun Ray-Bans for a pop of color!

Our Vanity Room soft pants are perfect for the beach, pool or a relaxing day. In addition to being super comfortable, these soft pants emulate a boho chic vibe fit for summer. The pants feature a very flattering high waist, perfect for pairing with a bikini or crop top. Ready to take your look to dry land? Dress it up with a statement piece necklace, fun sunglasses or a pretty hat! Whatever way you style it, these pants have you covered for an effortless summer look.

Two ways to a girls heart? Food and wine! Which is why we love Bonjour Crepes and Wine located uptown!

Our little adventure for french cuisine inspired two different french-inspired Vanity Room styles. I instantly felt transported to Champs-Élysées in Vanity Room's ivory dress with black trimming, available for purchase in our online store.

Nothing feels more french then classic stripes. We decided to take this classic look to the next level by adding bright summer colors and a 2 piece skirt & shirt set.

Looking for the perfect ensemble to go over your bathing suit? Vanity Room has you covered with three totally chic coverupsfor the beach. First up is our long, floral coverup featuring an open front to show off your swimsuit. Throw it on for a walk on the beach and watch it flow perfectly in the wind! If more coverage is what you're after, then our orange off the shoulder shirt is your perfect match. Seeking something more casual? Throw our grey t-shirt over any bathing suit for effortless coverage.

Maxi dresses are summer's perfect look for any occasion, which was shown throughout the Spring Runway shows. Designers DVF and Emilio Pucci stood out by using loud prints in maxi gowns, which inspired Vanity Room to translate the maxi dress trend for everyday style.

NYC is a colorful place, filled with different styles, people and activities. We decided to take the opposite route and rock neutral outfits for a day of exploring the Upper East Side. The best part about neutrals? The ability to accessorize your ensemble with every color in the rainbow! With that in mind, we chose to style our looks with the plethora of colors the city had to offer.

Meet Laura

Laura is a life and style blogger of Sequins at Breakfast. She caught our attention because of her style and how it reflects Vanity Room brand, and living in Hawaii is a major plus!

Laura in our Dani Dress available on our online store!

How would you describe yourself in three words? I am passionate, goofy, and creative.

What about your style? Feminine, relaxed and chic.

What influenced you to move to Hawaii? My husbands job presented the opportunity and we jumped at the chance to experience life in paradise.

Hawaii is known for surfing, and beach activities, what about fashion? The fashion scene in Hawaii is small, like tiny, but its getting bigger and bigger each year! Fashion in Hawaii is so different than on the Mainland. Much more casual and laid back.

We also see that you have a blog Sequins at Breakfast, what inspired you to choose that name? I wanted to create a space that combined my love for fashion and cooking…Sequins at Breakfast was born!

What makes Sequins at Breakfast a unique blog? Sequins at Breakfast is a life and style blog focused on living a healthy and stylish life. Style inspiration for the everyday girl and fresh, original recipes for the stylish cook!

Nothing brings back childhood summer camp memories like tie dye. With bright colors and unique patterns, tie dye can easily be transformed from arts & crafts into an amazing statement piece. Alexander Wang tapped into this mindset for his resort collection, giving us grown ups a chic way to channel our past camp days. At Vanity Room, we took a nod from Wang to create tie dye maxis, pants, tops and skirts to help you add the perfect splash of color to your wardrobe.

Vanity Room loves fringe! Fringe has been trendy all Spring and now Summer, so we thought why not take fringe to the beach? Our fringe skirt rocked the beach, bringing edge to a sunny day to channel our inner wild child. The best part about wearing a fringe piece as a beach coverup is it's versatility: you can either dress it up by wearing a colorful bikini or let the fringe do all the talking and wear a classic black bathing suit! We decided to let the fringe be the star by pairing the skirt with a black bikini, but called in the 70s and paired it with brown round glasses!

Vanity Room loves fringe! Fringe has been trendy all Spring and now Summer, so we thought why not take fringe to the beach? Our fringe skirt rocked the beach, bringing edge to a sunny day to channel our inner wild child. The best part about wearing a fringe piece as a beach coverup is it's versatility: you can either dress it up by wearing a colorful bikini or let the fringe do all the talking and wear a classic black bathing suit! We decided to let the fringe be the star by pairing the skirt with a black bikini, but called in the 70s and paired it with brown round glasses!