To view this video please enable JavaScript, and consider upgrading to a web browser that
supports HTML5 video

Menu

On a mission to rewrite the luxury clothing experience.

A Polo shirt handcrafted for the true Gentlemen.

+ EXPLORE THE STORY

Handcrafted customized polo with unmistakable character.

+ EXPLORE THE STORY

There is something one should expect not only from what he wears, but also of oneself.

At Bonaefidei we try to go beyond the brand. We believe that the brand is not just a group of symbols and images packed together to form some sort of a message; it’s much more than that. It’s the values we hold and express through our products. It’s the principles that are incorporated in each shirt and the reflection of the character of it’s wearer.

NEVER EXPECT LESS THAN A MASTERPICE

Not many go this far. We do.

EVERY POLO IS HAND CRAFTED AND HAND FINISHED.

BEST IN CLASS QUALITY WITH 220G/M2 FABRIC AND STRENGHTENED COLLAR.

EVERY POLO FROM THE 1/924 LIMITED COLLECTION IS UNIQUE.

True class is timeless. The colours and the Sahara gold logo are a homage to the classic British Gentleman and his lifestyle. Signature look is completed with a hand sewn pattern fabric collar, making our Polo the best in class.

Simplicity is the purest form of beauty. Meticulous attention to detail
combines with stunning design to create the Bonafeidei polo shirt.
Starting with the name and the values of the brand and the wearer are symbolised
through the gold embroidered logo and a classic design made from one of the
finest cotton fabrics. This is Bonaefidei. This is you.

Each of the four hand picked colors represents one aspect
of your character and our craftsmaship for a perfect portrayal of a contemporary take
on a classic design.

+ EXPLORE COLORS

Marble White

A CLASSY GENTLEMAN

Capturing the essence of a daytime gentleman, one of hard work, honour and power. The white polo remains a timeless classic for the gentleman who wishes to be taken seriously while still remaining comfortable.

Midnight Phantom Black

A CONFIDENT LEADER

The Phantom black - wrapped in mistique and complemented by the feeling of power, it vivifies the essence of your evening
charm. Taking on the role of a leader is a difficult for most, but for the Gentleman it comes natural.

British Racing Green

A TRADITIONAL BRIT

Inspired by the first British racecars which dominated Le Mans in the 30s’ we introduced the Heritage racing green colour, capturing the spirit of early racers from a time, when it was a sport for real men of courage - the real Bonaefidei men.

Royal Navy Blue

A MAN OF ADVENTURE

There's nothing like braving the elements, especially the rough seas and Britain has been in the fulcrum of such endeavors.
Capture the spirit of early sailors with the Royal Navy blue color and materials that will last through every storm.

LIMITED COLLECTION

The Art of Polo

Made with heart and precision, durable, classic. Good things are hard to find; great things even harder. That is why we took an artisanal approach when putting together the pieces of the Bonaefidei experience. Paying close attention to details, combined with the master hands of our craftsmen results in nothing less than a masterpiece.

THE POLO SHIRT

Only Polo with reinforced collar for best in class shape retention - perfect for wearing with a blazer.

Designed to last a lifetime - unparalleled toughness and quality.

ESSENCE

Born from the search for more than mere clothes, our classic Polo takes you back to the good old days of Gentlemen. Wearing more than just a shirt, few get to enjoy to pleasure to dress in something that reflects their inner values and character. Wear the pillar logo with pride.

BONAEFIDEI

LONDON

It started as a personal pleasure - born from the love of good clothing and strong values - the vision was to create an unparalleled sense of class and comfort, cemented with quality. As with everything, the best results are achieved when one turns his craft into an art and true art cannot come to life without emotion. The hallmark is achieved when two very different worlds are perfectly united to establish harmony between durability and softness, sophistication and elegance; a vision comes to life - The Bonaefidei Polo.