Focused law firm marketing and strategy to attract and convert more leads into real appointments for your law firm. We take an integrated approach to law firm ppc, law firm seo, and social media for law firms.

Reading Time: 3 minutesUnderstanding the Right Law Firm Marketing Data If I told you that your Organic Reach was 60K per month versus your lead to appointment conversion is 30%; which would you think is more important?I have taken over accounts in the past and the number one thing that I get presentedRead More

Reading Time: 3 minutesSmall Law Firm Marketing Tips Marketing for a small law firm can be a challenge. Marketing gets you noticed in your market but it’s a lot different from the types of marketing you would do with products or services. There are special rules and restriction that govern the marketing strategiesRead More

Reading Time: 4 minutesLaw Firm Marketing Plan Tips The following is an excerpt from the book: Lawyers Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm. In this section of the book, we are discussing Closed-Loop Analytics and its importance in your overall law firm marketing plan.Read More

Reading Time: 4 minutesLaw Firm SEO According to a Google survey, over 20% of lawyer’s prospective clients use search engines to look for lawyers. This means that if your law firm doesn’t have an online presence, then there are high chances that you will get few clients. In the US alone thereRead More

Reading Time: 4 minutesUsing AdWords Extensions When I run competitive analysis on law firm ads, I run across many law firms that are not properly utilizing the real estate they have available to them with AdWords Extensions. My guess is that they write the initial ad, see that there are word count limitsRead More

Reading Time: 3 minutesMarketing Consistency for Law Firms There are special rules and restriction that govern the marketing strategies and campaigns used for attorneys. Your marketing strategies must be consistent, strong, to the point, and follow all legal marketing guidelines set forth by your state. Obviously, the services of an attorney cannotRead More

Reading Time: 2 minutesLaw Firm Pay Per Click As a lawyer, it is important to continually market your law firm services to prospective clients both online and offline. Most professionals recommend that you use the Search Engine Optimization (SEO) to market your law firm online. However, it’s worth noting that standing out inRead More

Reading Time: 2 minutesKeep Your Law Firm Top of Mind When an incident arises that you can solve, you want your law firm to be the first firm your client thinks about. You want to be the leader in your niche, the go-to-lawyer, a trusted name in the legal field. In other words,Read More

Reading Time: 4 minutesOnline Reputation Online reputation and your potential clients’ perception of your firm go hand-in-hand. I can remember one client in particular that had a website well over 15 years old. The site looked old. It looked low-end. I am not a fan of having a pretty website for show, butRead More

Reading Time: 4 minutesChallenges of Attorney Marketing No One WANTS to talk to you. If you are an attorney, you should know exactly what I mean by that statement. The services and guidance you provide on a daily basis are not the same as going to a flower shop or getting a cellRead More