Who are your customers and who do you want them to be?

Your customers -- without them, you don't have a business. Chances are you have spent some time wrestling with the question of who exactly are your customers. You may have experienced the power that comes with clearly defining who your business intends to serve. But have you thought about how your customer base changes as your business evolves? Is your understanding of your customer in line with where you are now, and even more importantly, with where you intend to take your business?

Join us at our new meeting location at SunCommon in Waterbury, Vermont, as entrepreneurial maven and long-time WBON member Markey Read gets us started in this important exploration of understanding and shifting your customer base.

Markey Read, owner of Career Networks, Inc, has more than 25 years’ experience in hosting and presenting at business and entrepreneurial conferences throughout the North East. With topics that range from leadership, professional development, entrepreneurial (marketing & sales) development, to personal empowerment, Markey delivers high value information that is both practical and inspirational. She is also the author of the recently published Your Cast of Characters, a Guide to Leadership Development.