Superbowl Statistics

February 14, 2013

By Skyler Magnoli and Paige Brown

Audience:

A Reuters report shows that there was a decline in total viewers for this year’s Super Bowl. An average of 108.41 million people watched the Baltimore Ravens and the San Francisco 49ers, which loses out to last year’s 111.3 million viewers. –Reuters

According to CBS an estimated 164.1 million people watched the Super Bowl for at least six minutes. – Reuters

46% of people watch the Super Bowl at home with family, 31% watch at home with friends, 14% go to a friend or relatives house, and 3% of people go to a bar or restaurant. – Statistic Brain

Armed Forces Television broadcast the Super Bowl to 175 different countries. -Mercury News

Food:

Domino’s Pizza estimated that they will deliver about 1.4 million pizzas on Super Bowl Sunday. – Domino’s Pizza

49.2 million cases of beer are sold on Super Bowl Sunday and 125 million chicken wings are consumed on Super Bowl Sunday. – Statistic Brain

Americans on average eat up to 30.4 million pounds of snack food on Super Bowl Sunday. – Squidoo

An estimated $1 billion was spent on food, including $184 million on potato chips, $40 million on pretzels, and $12 million on rice cakes. –Newser

A local Buffalo Wild Wings took orders for almost two weeks before the date of the Super Bowl. They used almost 10 times the amount of wings than they usually do, over 1,800 pounds of wings.

Commercials:

According to Forbes, the average cost of a 30-second commercial spot this year was $3.8 million dollars. It is estimated that within a decade, a Super Bowl commercial slot will cost around $7 million.

The last Super Bowl commercial time slot was purchased by Thanksgiving. – The Wall Street Journal

Fun Facts:

Only second to Thanksgiving, the Super Bowl is the highest day of food consumption in the United States. –USDA

Beyonce was not paid a cent for her half-time concert at the Super Bowl. – Forbes

On average $82 will be spent by American consumers on Super Bowl Sunday. – Statista

According to Statista, players on the winning team will receive $92 thousand, while those players on the losing team will on make $46 thousand. – Statista