News

News

November 13, 2014,
Press Release

Press Release

MediaMath Expands its OPEN Certification Program to Partners

NEW YORK, Nov. 4, 2014 /PRNewswire/ — MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, has launched its OPEN Partner Certification program which is designed to present growth opportunities to its integrated partners that excel in advancing industry awareness and innovation in programmatic media buying and are driving marketer ROI. Initial certified partners include Oracle’s BlueKai, PubMatic, Peer39 by Sizmek, LiveRamp, Grapeshot, and DoubleClick Ad Exchange.

“At MediaMath, we want to help turn the complexity of the digital ecosystem into competitive advantage,” said Greg Williams, co-founder of MediaMath and senior vice president of OPEN Partnerships. “As new companies emerge at breakneck speed, the demand from our partners to create even deeper relationships and uncover opportunities to grow their visibility among our buyers increases. This program is designed to help make sense of the options and enable companies like our certified partners stand out among the competition. We applaud our first certified partners — it’s a significant achievement.”

Through the program, MediaMath partners can achieve three different levels of certification: Silver, Gold, or Platinum. Each level maps to qualifying criteria across three categories. The first focuses on how the buyer is establishing a marketplace presence and cultivating a thought leadership position as a MediaMath OPEN partner. For the second category, MediaMath evaluates how efficiently, effectively, and accurately the partner is scaling on the platform, as well as considers the partner’s product offering. Finally, the third category hones in on a partner’s strategic initiatives and future plans to advance programmatic and bring new and leading solutions to market atop TerminalOne.

With each level of certification come added benefits to help the partners grow their businesses and strengthen their position in market. Some benefits include lead referrals, preferred marketing opportunities, product collaboration, and more.

Justin Schuster, VP of Marketing for LiveRamp noted that the program “showcases the depth of the partnership and the shared commitment to growing a joint user base.” Lauren Gonzalez from Peer39 also commented, “Especially in programmatic, brands are more concerned than ever that their ads are showing up in relevant and protected environments. In working with MediaMath, for the last many years, we have built a wonderful working relationship that has enabled us to work together to meet the objectives of our mutual customers.”

Through MediaMath’s OPEN program and interactive portal, marketers are empowered to build the foundation of their unique practice and connect to the best-of-breed partners and technologies within the ecosystem. OPEN enables marketers to learn, connect, and collaborate directly with the companies that support them to customize their marketing stack. The OPEN Partner Certification program follows on the heels of its successful OPEN Buyer Certification program which launched earlier this year.