Consumer and Market Insights: Wine Market in Romania

Consumer and Market Insights: Wine Market in Romania

SummaryThe Consumer and Market Insights: Wine Market in Romania report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings Of the three Wine categories analyzed, Still Wine will remain the largest while Fortified Wine will be the fastest growing category, registering a CAGR of 2.8% during 2014-2019

The Romanian Wine market is highly competitive and is led by domestic players such as Ostrovit S.A, Prahova Valley Winery and Carl Reh Winery and few international players such as Bacardi Ltd and Henkel & Co. Sektkellerei Kg.

Hypermarkets & Supermarkets was the leading distribution channel in the Romanian Wine market and it accounted for 47.0% of volume distribution of Wine in 2014

The use of Box outer for packaging Wine is forecast to grow at a high CAGR of 1.9% during 2014-2019, led by the increasing demand of Fortified Wine

Experience Seeking and Value for Money are the most influential factors contributing to Wine market growth

SynopsisThe report on the Wine sector in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of ContentsIntroductionReport introduction and definitionsMarket OverviewMacroeconomic indicators Population and age structure, GDP and Consumer Price IndexNational retail and foodservice figures Key TakeoutsMarket value and volume for the Romania Wine marketHistorical and projected consumption in the Romania Wine marketDegree of trade up/down-trade in the Romania Wine marketMarket volume of Romania Wine by categoryHistorical and project market value of Romania Wine by categoryWinners and losers in the Romania Wine marketSegment share of the category and change in market share in the Romania Wine marketCategory level pricing in the Romania Wine marketRetailer and packagingLeading retailers in the Romania food marketLeading distribution channels in the Romania Wine marketLeading distribution channels by category in the Romania Wine marketRomania Wine market by type of packagingRomania Wine market by type of packaging closure/outerRomania Wine market by type of packaging, forecastedPrivate label performance compared to national brands in the Romania Wine marketLeading companies in the Romania Wine market by categoryLeading brands in the Romania Wine market by categoryConsumer trend analysisCanadeans consumer trend framework and explanation of the sub-trendsFor key trends in the Romania Wine marketHow the trend is influencing consumption in the Romania Wine marketHow to target the trend in the Romania Wine marketHow the trend will evolve in the Romania Wine marketKey target demographic and the rate and which the trend will evolveKey drivers in the market that will increasingly influence consumptionInnovation examplesNew product examples launched in the Romania Wine marketAppendixCountry contextSector overviewCategory dataSegment dataPackaging dataCategory definitionsSegment definitionsChannel definitionsMethodologyAbout Canadean