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Wolf & Shepherd, a DTC brand, launched in 2015 with a narrative targeted to professional men with active lifestyles. Its sales pitch: design lightweight Italian leather dress shoes that feel like sneakers.
Founder Justin Schneider, who previously worked in product development for New Balance and Adidas, applied his background in running shoe technology to enhance the comfort in casual dress footwear.

A rendering of Wolf & Shepherd at Westfield Century City.

CREDIT: Courtesy of Wolf & Shepherd

The formula seems to be working. From 2016 to 2017, Wolf & Shepherd grew nearly sixfold, according to Schneider. “Within our first 12 months, we did more than $1 million in revenue,” he added. “Now we’re doing well over $10 million in revenue. We’ve sold 20,000 units to date.”
In addition to selling on its e-commerce platform, the brand has developed whole- sale retail partnerships. It is stocked in 60 stores throughout North America, and last year, that segment of the business increased by 50 percent.

Wolf & Shepherd

CREDIT: Courtesy of Wolf & Shepherd

“Online is a great place to be when starting a brand, but it does tap out over time,” said Schneider.
Next, the El Segundo, Calif.-based company is opening the doors of its first boutique concept on