DMARK

D-Mark is an installation and design consulting firm in New York City. Its mission is to work cohesively with its clients in the fashion, retail, and commercial arenas to execute well-planned projects on a timely basis. Although great service is offered D-Mark’s past image lacked intensity to reflect the company’s philosophy correctly, and it was increasingly hard to differentiate particularly when compared with competitors approaching large clients. The whole process included interviews to get to know the needs of D-Mark, the delimitation of its differential attributes, and the exploration of several design options. The new brand image plays with the oblique lines but respecting the institutional colors, which are at the same time specifics of rail business, but providing the idea of know-how and specificity. We created an interactive website, stationery materials like business cards, envelopes and letterheads. With the redesign of its brand, D-Mark relaunched among clients and competitors with a new energy and the firm conviction of keep makingthe difference.