Turn social media mentions into on-site testimonials

Social media testimonials (i.e., customers praising your business on social media) are easy to verify—anyone can see the actual person behind the testimonial—and look more authentic than anonymous reviews.

Turning social proof into a video can publicize it as an update and a story. Here’s an example of how we turned social media reviews into visuals and then re-used those visuals for a slideshow-style Instagram story:

When re-using your social media proof elsewhere, always ask for your customer’s (i.e., the content creator’s) permission and give credit after you publish the update. Apart from being a common-sense courtesy, this will ensure you are safe from any copyright-infringement scandals.

Local businesses: Bright Local

Bright Local is a solid local marketing management solution that monitors local positions and reviews on multiple platforms including Google Local, Yelp, Facebook, TripAdvisor, and many others.

You’re alerted of every new review and can reply to all of them from your Bright Local dashboard, regardless of the platform it came from:

It also helps you generate more reviews by creating engaging customer surveys that facilitate cross-platform reviews from happy customers:

ReviewTrackers for SaaS Platforms

Unlike Bright Local, which combines review management with local ranking optimization and monitoring, ReviewTrackers focuses solely on customer reviews. All in all, the core functionality is similar to Bright Local:

Get alerted instantly of new reviews about your site (on any of the numerous supported platforms).

Respond to new reviews from a central dashboard, which also keeps track of issue statuses.

Create funnels to automate customer segmentation and follow-ups.

Keep an eye on trends and ROI for your site reviews.

ReviewTrackers supports many review platforms (not just local ones), so it works for just about any business.

3. Prevent reputation issues

Finally, here’s one thing few people associate with a well-established reputation management strategy: Prevent possible reputation crises instead of dealing with them later.

Keep an eye on common triggers that often result in unhappy customers, negative sentiment around your brand and, yes, lost conversions:

Broken pages and downtimes

Inaccessible pages and downtimes always happen at the worst possible moment, e.g. holiday and peak seasons. This can force your customers to look for alternatives and ask for recommendations on social media.

These conversations may easily blow up with more and more people jumping in to compare your offer with those of your competitors:

To avoid this unnecessary context, make sure your site is always up.

Solutions like Pingdom monitors your site performance and alerts you if your site goes down. There are more monitoring tools to keep an eye on possible reputation crises.

Google’s Search Console is another must-have tool here too as it will notify you of your site’s broken pages or malware attacks. Both may have a negative impact on your brand’s public image and conversions.

Finteza is another great way to monitor your traffic quality and possible hacker attacks to look into:

Finteza helps in revealing click fraud, negative SEO campaigns, spam and hacker attacks. On top of that, Finteza allows to track site errors, such as 400, 403, 404, 500, etc. and determine the reasons of the occurring issues.

Web accessibility issues

Web accessibility has recently become a major source of online reputation scandals. Both huge and small brands are being sued for failing to provide people suffering from various impairments with positive site experience.

Obviously, web accessibility problems may result in lost sales, too. That said, creating an accessible web presence can increase conversions and prevent a reputation crisis.

Fortunately, web accessibility law compliance no longer requires huge development investment. accessiBe is the AI-driven solution that can make your site ADA compliant automatically: Simply install the Javascript code and allow it to run for 48 hours. (The AI will also add automatic alt-text to images and fix forms accessibility issues.) You can see it in action on Avon’s website:

Your competitor’s unhappy customers

Finally, the best way to prevent a possible reputation crisis is to keep an eye on your competitors’ unhappy customers. They will tell you what annoys them and what should be done to fix that.

The best (and free) way to monitor your competitor’s unhappy customers is to set up a separate column in your Tweetdeck to track the following search:

You can also jump in and help those unhappy customers to win them on your side and turn them into leads.

In Conclusion

Creating an effective reputation management strategy takes lots of time. And this task is never really done because you have to always be on top of your rankings, reviews, and mentions. The good news is, when done properly, the effort will result in more leads and better conversions.

Reputation management strategy can help you boost your sales, especially if you follow the steps above.

Ann Smarty is the brand NINJA at Internet Marketing Ninjas as well as the founder of numerous startups including MyBlogGuest, MyBlogU, ViralContentBee, TwChat and many more. Ann Smarty has been an online marketing consultant for 10 years providing high-quality digital marketing consulting through her services and courses (both free and paid). Ann Smarty's content marketing ideas has been featured in NYtimes, Mashable, Entrepreneur, Search Engine Land and many more. She is known for her indepth tool reviews, innovative content marketing advice and actionable digital marketing ideas.