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Author: Ameerah Palacios

Ameerah Palacios, APR, MBA is an award-winning millennial communications and media professional helping organizations elevate their brand. Kentucky born and bred, she has an extensive background in news media as an award-winning business journalist, former talk show host, radio anchor and television news producer. You can follow her @IAmAmeerah on Twitter.

In planning meetings, I am the first (sometimes the only) person to ask, “What are the goals and objectives of this?” Never operate without purpose! It’s like playing chess – you make moves to win, not to just move pieces around a board. Part of having a strategic mindset is “beginning with the end in mind.” This habit, as specified…

To everyone at NSPRA 2014 in Baltimore, it was my pleasure to be with you and present on the skills and tools useful for one-person PR Departments. You can access the presentation on Google Slides here.

The new year always brings a sense of renewal and hope. I’m optimistic that the year of 2014 will be a stellar year for PR and Communication. Why? Other than the fact that job growth in this sector is projected by the Bureau of Labor Statistics to grow significantly over the next 10 years, personally, I am busy. And that feels good!…

Someone recently asked me why I pursued the APR credential. The APR is the Public Relations profession’s only voluntary post-graduate certification program representing the most prestigious credential in the communications industry. I highly recommend the APR. Social media has accelerated the number of people entering the PR profession – in a bad way. You hear of reports of unethical edits…

Originally posted on NSPRA: Social School Public Relations: Have you ever had one of those days (or months) where you just can’t keep up with everything being thrown at you? There are times when our office has to take care of an emergency and other things seem to fall by the wayside, including our proactive and positive social media posts. That is…

Originally posted on NSPRA: Social School Public Relations: I had always wanted to try a Facebook ad. Suddenly last spring an opportunity arose when the school board decided – at the very last minute – to approve open enrollment (a new option in our state) for students who live beyond our boundaries. With only a four-week application window, no advance…

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There are so many public relations and marketing professionals who criticize the APR.

Yet, here I am, studying for the APR exam and hoping to achieve this monumental credential before the year is out. I am not fazed.

I don’t mind the chatter and I don’t let other people’s definition of the APR persuade my decision to go for the credential. Getting the APR for me is showing my commitment to public relations. That’s it! I love the aspect of striving for a higher standard – this is much needed in PR due to those in the profession who give it a bad name. Even when I was a news reporter I didn’t mind PR people or give them names like “flack,” but I understand they were just doing their job. And on some days, I needed them to help me with my stories, give me access to the CEO or official, or help me round out my perspective.

I appreciate PRSA recognizing that it was time to update the credential and do better. This is a positive step in diversifying the types of people who obtain the APR, and give it more meaning to those who already possess it.

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Ameerah is an APR – Experienced, Reputable & Talented

The Public Relations profession's only voluntary post-graduate certification program representing the most prestigious credential in the communications industry. She completed the Readiness Review and presented her portfolio in August 2012. In November 2013, she passed the computer-based exam.

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Great Finds & Free Tips

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 30,181 other followers

Connect with Me on LinkedIn

Ameerah is an APR – Experienced, Reputable & Talented

The Public Relations profession's only voluntary post-graduate certification program representing the most prestigious credential in the communications industry. She completed the Readiness Review and presented her portfolio in August 2012. In November 2013, she passed the computer-based exam.