Need for Speed World Races Past Three Million Registered Users

EA Play4Free Racing Game Finds its Audience and Adds New Features

VANCOUVER, British Columbia--(BUSINESS WIRE)--
Black Box, a studio of Electronic Arts (NASDAQ:ERTS), today announced
that Need for Speed™ World, the Play4Free™ online PC action
racing game, has now eclipsed three million registered users. With
numerous hours of high-speed, high-stakes Need for Speed
multiplayer action, Need for Speed Worldis one of the world's
most popular, free to play racing games. Today EA builds on the game by
adding an all-new dynamic day/night cycle and an advanced vehicle
performance customization tuning system. Players can go under the hood
to upgrade and tune their vehicle with an extensive list of car parts
ranging from tuned engines to top-tier suspension systems to create a
high-performance race machine.

Need for Speed World brings together best in class action racing
with an unparalleled social experience for the PC. Players can compete
against their friends and family or pick from thousands of top ranked
players to challenge in intense online battles and police pursuits.
Gamers race the way they want in an ever expanding world that continues
to grow with a constant stream of new content, cars, and features.

In addition to English and German, Need for Speed World has now
been localized for France, Russia, Spain and Poland markets. Players
worldwide can feel the rush of illicit street racing as they speed their
way through a white-knuckle socially-connected Need for Speed experience.
They will also be able to purchase SpeedBoost which they can use to
acquire in-game items such as Booster Packs, Power-ups, XP accelerators
and even exclusive exotic cars via the in-game store using a variety of
local payment options including credit cards and SMS billing.

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2010, EA posted
GAAP net revenue of $3.7 billion and had 27 titles that sold more than
one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, and Need for Speed are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. All other trademarks are the property of their respective
owners.