In the contemporary world of hip-hop, unchecked narcissism is pretty much the status quo. Harlem’s Rugz D. Bewler, however, knows the value of keeping one’s Ego in check. On the latest single off his DJBooth-sponsoredBené tape, the East Coast buzzmaker delivers some real talk on a variety of topics, from his strife-ridden background, to his bright prospects in the game, to the ever-present temptations of women, liquor and drugs. To back his self-assured, yet thoughtful bars, Grand Staff‘s Golden Child serves up a low-key beat centered around a woozy brass loop. Efe Farietta directs the record’s stylish visual accompaniment. Like what you’re hearing? There’s plenty more where this came from; click here to stream and/or download Bewler’s latest street album, released digitally in November.