From community associations and sports clubs to environmental groups and religious congregations, British Columbia is home to over 25,000 non-profit organizations. They deliver $1.6 billion in programs, services, and support and play an indispensable role in...

As a professional copywriter, you know the power of language. Used correctly, words have the ability to persuade, motivate, and sell. But along with all this power comes great responsibility. It’s a bit of stretch to think that a single word can make or break a...