Social Media Statistics Australia – May 2017

Today we post our monthly statistics report showing the most popular social networking sites in Australia over the May 2017 period.

The general measurement we look for is the number of monthly active users, but also include data showing the number of daily active users where available.

As we come into the winter months we do see a slight seasonal shift in social media use. Not so many holidays on the beach or outdoors as we stay at work and take a less amount of time off to enjoy social activities.

In some other interesting news Facebook have revealed that 12 million Australians use Facebook on a daily basis.

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.

Penetration of the Australian Population

Approximately:

7 in 10 Australians use Facebook

1 in 2 Australians use Facebook on a daily basis

1 in 2 Australians use YouTube

1 in 5 Australians use Instagram

1 in 6 Australians use Snapchat

Global Stats of Interest

Facebook Monthly Active Users (Worldwide) – 1.86 billion

Facebook Daily Active Users (Worldwide) – 1.23 billion

Instagram Monthly Active Users (Worldwide) – 600 million

LinkedIn Registered Users (Worldwide) – 467 million

Snapchat Daily Active Users (Worldwide) – 161 million

Key Points to Note:

Approx 50% of the Australian population logs into Facebook on a daily basis.

A significant proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo.

LinkedIn now reports there are 8 million registered users in Australia, according to our research around half of this number log in every month.

70% of the total Australian population is an active monthly user on Facebook.

1 in 2 Australians watch YouTube videos

Blogging platforms such as WordPress while they don’t get the publicity like other networks still attractive a lot of users and readers on a monthly basis. Generally this is from people viewing free wordpress.com websites created by students, professionals, companies, artists, media consutlants, and just your average internet users looking for their own space and website on the internet. This data does not include wordpress.org sites.

____________

Statistics compiled by SocialMediaNews.com.au for May 2017. Stats and research provided by the Vivid Social – Social Media Agency. Figures correct as of 31/05/17.