Associations Take Aim at Generation X

The “baby bust” generation, also known as Generation X, may be a boon for associations. That's the word from a new study by Arthur Brooks, PhD, associate professor of public administration and director of the Nonprofit Studies Program at the Maxwell School of Citizenship and Public Affairs at Syracuse University.
“There's a general intuition around the nonprofit world these days that younger generations are less likely to join,” Brooks says. “But I have found in my research that that's ...

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