Monday, December 22, 2014

TBWA/Toy Lab Turns Drawings Into Toys. Hmm...

TBWA/Toronto have found a clever way to make their clients happy this holiday season. They asked their clients' kids to draw up the coolest toys they could imagine. They then digitised their drawings, 3D printed them to life, packaged them like real toys and left them beneath the agency Christmas tree for the kids to find. Amazing idea, right? Right, but wouldn't it have been a better story if they'd done this for, oh I dunno, an orphanage or a kids cancer ward? You know, children really in need of Christmas cheer? Just a thought.