DAILY DIGITAL EDIT – 28.02.2018

The Daily Digital News Edit, bringing you the top 3 digital news stories of the day.

YouTube brings ads back to Logan Paul’s channel, but he’s on a 90-day probation

Two weeks ago, YouTube decided to temporarily suspend ads on Logan Paul’s channel, claiming he exhibited a “pattern of behaviour” that could be detrimental to advertisers and other creators. As of yesterday, YouTube restored ads to Paul’s channel, but the service is putting him on probation for 90 days, during which he will be able to monetise his videos – they simply will not show up within trending tables.

*Despite huge amounts of criticism directed toward Paul, the consequences YouTube imposed on him appear to be somewhat temporary. By allowing him to return to the platform and generate revenue from his videos, even during this ‘probationary period’ raises the question of whether YouTube are doing enough to sanction those who publish offensive content on the platform.*

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Prada enlists computer-generated influencer to promote Fall 18 show

Prada has worked with Lil Miquela, a computer-generated virtual influencer, to promote its Fall 2018 collection via animated GIFs on Instagram Stories. Lil Miquela, is a virtual version of a 19-year-old Los Angeles based influencer, who boasts over 600k followers on Instagram, and whose creators remain purposively elusive.Over on Prada’s account, the CGI avatar gave followers a mini tour of the show space, while flying a drone around, which she controlled with her phone.

*Another example of how the fashion industry is welcoming new technology with open arms and using it to expand their customer offering. The use of an influencer, even a digitalised one, also points towards the growing importance of influencers within the social media realm. *

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Tinder wants to make emojis for interracial couples

Tinder announced this morning that it’s launching a campaign called #RepresentLove, in collaboration with Reddit co-founder and Emojination founder, with the goal of petitioning Unicode to introduce interracial couple emojis. This announcement comes just after Tinder commissioned a survey of its users’ attitudes toward interracial relationships, the results of which were announced alongside the campaign.