Mads Nørgaard represents the third generation of his family in the business, he’s the founder of his eponymous ready-to-wear brand.

His contradictory and conflicting approach to design established him as a Danish staple. His unconditional modernist vision, seduced and surprised by emerging things, meets his belief in a too high pace in the modern society, where the new collections replace clothes which are still functional, left hanging to collect dust.