A just-released downloadable white paper from Robert Half, "The Specialist Economy: How Businesses and Professionals Can Prepare for the Trend Toward Specialization," highlights the increasing demand for workers in professions requiring both a college education and specialization in areas such as health care, accounting and finance, information technology, marketing, and law.

"Firms have a critical need for laser-focused professionals who can help them grow their most lucrative service areas and maximize efficiencies," said Max Messmer, chairman and CEO of Robert Half International and author of Human Resources Kit For Dummies®, 3rd Edition (John Wiley & Sons, Inc.). "Full-time and temporary workers with education and concentrated knowledge can help a company operate more efficiently and competitively — top priorities in today's business environment."

Messmer added, "Some professionals have specialized skills but fall short when it comes to marketing themselves. Emphasizing specialty areas in application materials and during interviews can help job candidates stand out from their peers."

Robert Half offers six tips to help job seekers succeed in the specialist economy.

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