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Anita Roddick Entrepreneur who used the Body Shop chain of cosmetics stores Businesses could be run ethically, with what she called “moral leadership,” and still turn a profit. It was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries.

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Anita Roddick “Anita did more than run a successful ethical business: she was a pioneer of the whole concept of ethical and green consumerism,” Tony Juniper Having a literature that “Die Body Shop Story. Die Vision einer außergewöhnlichen Unternehmerin. Econ, München 2001, ISBN “

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Anita Roddick She end up the animal testing on her productive development Balancing the environment and business development Contribution on the sustainability and corporate social responsibility Is an ethical businessman