Today saw two very important and very similar announcements by two key players in the entertainment industry: YouTube announced the launch of Merch Store, a tool that allows artists sell their merchandise, concert tickets, and more, whilst Amazon declared that it will also start publishing – both digitally and physically – starting with 122 books coming this fall. These two revelations come only six months after Netflix announced its plan to enter the original content business, and less than two weeks after YouTube publicized its original content deal with Tony Hawk and Warner Bros., amongst others.