An SEO spammer's black hat attempt to undermine a competing web site's search enginepage rank. The term derives from the name of the most commonly used search engine and the idea that bowling a split leaves a huge gap between the pins, through which the next bowled ball could easily pass without upsetting any pins, suggesting that one has found a huge gap in Google's defenses.

The currently most poopular Google bowling technique is to SEO spam links to the competing web site so that Google will penalize it.