4 Reasons Why You Need Google Analytics In Your E-commerce Website

E-commerce Website

As an entrepreneur running an e-commerce website, you are keen on what the prospects and customers are saying about your products and services. The customers’ reviews and social media post are essential resources in assessing the performance of your site. Having this information helps to know about the areas you need to enhance to improve customer experience.

Also, you get to know the questions your potential customers are asking and develop content that answers them. However, for you to make effective decisions, having real data is not an exception. Hence, you need online tools that will help you to collect and analyze statistical information on your site. One of these tools is Google analytics.

Is it worth having it on your website? Read more to know.

What is Google Analytics?

If you are an entrant webpreneur, you may not be familiar with Google Analytics (GA). In simple terms, GA is web-based analytical software that enables you to track your website and online traffics.

Importantly you can customize it to track all information you need to know about your e-commerce website visitors. Some of the information you can track include number of visitors, duration, bouncing rates, the source of the traffic and page views. For more information about how to use Google analytics on your website, click here.

E-commerce Website online

a) Collection of real-time data

In any business data collection is the central determiner of the effectiveness of the decision you will make. When it comes to e-commerce, you need to collect information about your customers’ internet behavior. Also, you need to know the type and the source of traffic are vital in deciding what to offer in your e-commerce store.

b) Critical for selecting your e-commerce website keywords

When operating an online store, being found on the search engine is an underlying asset. Appearing on the first page of the search engine enables you to drive essential traffics that can turn into leads. For you to rank better on these platforms, selecting relevant keywords is the primary role.

With Google Analytics you have access to information about the performance of your keywords. You can know whether the keywords you are using are relevant to the searches on the search engines. Acquiring this information is critical in planning content development for your product descriptions. Hence, GA is a vital tool in relevant keyword selection for your e-commerce website.

c) Helps you to know the duration visitors are spending on your site

Google analytics generates engagement reports. These reports show the time and duration of customers on your online store site. As you know, the length of time a visitor spends on your site shows how engaging the website is and their probability of taking action.

Hence, as an entrepreneur, you can know whether your site is engaging or has the capability of converting prospects into leads. If the bouncing rate is high, then you can find ways of attracting and converting opportunities to sales.

d) Helps you to know the devices used to access your e-commerce site

Another reason for having a Google analytic is its ability to provide you with information about devices used to access your e-commerce websites. Knowing the devices most of your customers are using is vital in customizing your site.

For instance, if you find that more traffic is coming from mobile devices, you can move your site to an e-commerce platform that is more responsive. With this, you will enhance customer shopping experiences leading to more sales.

All in all, if you have not adopted Google Analytics in your e-commerce website, you can see the benefits you are missing. As such, the ball is now in your court.