During the 2012/13 NFL Season, GMC featured NFL Legends telling the stories of their never say never Moments. These moments are not a rehashing of an NFL highlight reel. They are the moments that define the intangibles of each player’s character, their unstoppable drive to excel. We re-imagined these moments in chalk animations. Together, this 17-video web series gave fans a fresh look at what it means to have the GMC NEVER SAY NEVER spirit.