Destination India

1. PROJECT BRIEF

To produce a hero image (primary image) for a destination page promoting India. The focus of the artwork was to promote the experiences offered in India while conveying a feeling of authenticity.

2. SOLUTION

I focussed the artwork into three disctinct areas; landmark, organic texture and an experience and, in order to combine all three, I settled on a layered approach. Knowing that the Taj Mahal is a universsaly recognised landmark I knew I did not have to make this bold and instead I lowered the opacity and allowed the arochiteure to guide the viewer’s eye. The contrast of the person and elephant in full colour allows the artwork to pop from the page and helps bring more of a reality to the viewer. In terms of the organic texture, together with the brand blue, my focus was to use this element to connect all three of the elements and further conveying the feeling of authernticity.