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Monday, April 7, 2014

The ever-increasing use of mobile

The latest consumer data from IPA TouchPoints5 has found that that almost half of UK consumers (48%) now own a smartphone while more than a quarter (27%) own a tablet and 38% either owned one or had the use of one within their homes.

Over the course of a week desktop/laptop devices now account for 54% of the total time spent online while mobile devices take up 42% (smartphone 31%, tablet 11%). Smart TVs (2%) and games consoles (1%) make up the rest.

The report is based on a survey of 5,100 adults and a diary that collected data every half hour for a week on how they were spending their time and the role of media in their lives.