1. FASTER DRYING TIME....lets say this one more time: FASTER DRYING TIME. The biggest reason people don't like drying their hair is the amount of time it takes, especially if you have thick hair, and a lot of it!

2. Three speed settings providing the ultimate control.

3. Magnetic attachements! Gone are the days of the diffuser/smoothing attachments falling off mid-style.

4. Light weight.

5. Prevents extreme heat damage.

6. Quieter than most dryers on the market.

7. Relatively indestructible. I can't tell you how many times we've dropped this thing, and it keeps on trucking along!

This dryer may be a little on the high end in regards to price, but its worth every single penny. Dyson is also an incredible company that takes very good care of their consumers, and that is a major plus in our book!