Floating licensing is a software licensing approach in which a limited number of licenses for a software application are shared among a larger number of users over time. Nice for the corporates to reduce the costs. It has also the developer aspect.

I saw lots of pricing examples for many software. As far I understood, there is no standard to set the prices.

As a software developer, it is also a goal to maximize the yield. Which criteria should I take in account by setting the floating license price?

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2 Answers
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my opinion: This is a business decision. Pricing exists because markets can be segmented.

For instance, someone will pay $x for candles. Someone else might pay $x+3 for blue candles, or only pay $x-1 for pink candles. You get the picture.

Pricing is a function of value (and cost, and other things too). One presumably gets atleast $x worth of value for an item which costs $x. If you get more value, customers are happy (and you potentially could've made more).

Figure out how much value you are providing, and come up with a number. I don't know how companies arrive at pricing, perhaps, some courses can help, or someone with business background.

So, figure out who you want to sell floating licenses to. Big companies, small companies, academia, industry specific sectors? Is there a "norm" for similar service? If not, be bold and set it high. You can always reduce it. If you set it too low, raising it becomes difficult.

That's why pricing a float is interesting. They have a 1000 users but only 10 need to use the app at once, so your price has to be more than 10x the cost of one seat but less than 100x.
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Martin BeckettAug 18 '12 at 16:00

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And as a side note: try to remember that 'value' is value TO THE USER. No one cares what it cost you to make the thing - it will sell (or not) based on how much it's worth to the person buying it.
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Michael KohneAug 20 '12 at 14:32