Mopar Adds Spice to Sixth Annual Spring Festival of LXs

When more than 900 cars built on the Chrysler Group LX and LC platforms come together for a gathering of the tribes, you just know Mopar is going to be in the mix. That was the case on Saturday, March 26, as Chrysler 300, Dodge Charger, Dodge Challenger and Dodge Magnum owners converged for the Sixth Annual Spring Festival of LXs in Irvine, Calif.

The Mopar Direct Connection rig played host to a new modified ride that had attendees drooling—a Moparized 2011 Chrysler 300C, which made its debut at the Spring Festival. Mopar touches on the stunning black 300C include a Mopar Chrome Billet Aluminum Grille, 20″ Black Envy Wheels, Mopar Center Caps and Mopar Bright Door Sill Entry Guard, just to name a few of the Mopar add-ons.

The Dodge Redline Charger, outfitted with a boatload of Mopar performance parts and accessories, was another popular stop for showgoers. Attendees snapped up Mopar apparel and merchandise on sale at the DC rig and a lucky few grabbed demo rides as passengers in Sam Hübinette’s Mopar-powered Dodge Challenger drift car. Mopar’s Brian Rogos, Dale Aldo and Rick Berecz also participated in informational roundtable talks with attendees.

“Mopar’s presence out here is critical,” said John Fortuno, founder and organizer of the event, who also debuted his much anticipated ride at the Spring Festival, a modified 2011 Chrysler 300C dubbed “Fatchance 2.0.” “Having Mopar here for one-on-ones with the owners is a very positive thing for us and a huge effort.”

To view photos of the event, visit Mopar’s Flickr site at http://www.flickr.com/moparcaptured.