Comments

Actually it makes perfect sense for Hasselblad and Sony. Hasse has been developing sensors where the development cost is divided by too few units sold and thus making them out of market expensive. In a deal with Sony they can use Sony's massive research team to develop medium format sensors while delivering some of the DLSR and mirrorless market to Sony with their brand identified customer base. To date Sony is still an also-ran next to Canon and Nikon in the more serious DLSR enthusiasts market