Mayfair 101, a boutique international investment group, has completed its US1 million strategic investment in SportsFix, a live streaming sports platform for the ASEAN region.

The USD1-million deal closes SportsFix’s initial round of funding, with the platform announcing it will be rolling out its services in Indonesia, Thailand and other ASEAN markets in the coming months.

Headquartered in Kuala Lumpur, Malaysia, SportsFix delivers the best local, regional and international live sports content to mobile devices via SportsFix.tv to a broad range of sports fans across ASEAN.

It launched its platform in Malaysia in August last year and is on track to become the market leader in live sports streaming in South-East Asia.

Mayfair 101’s Managing Director James Mawhinney said the group waas impressed by SportsFix’s business model for strategic expansion, particularly given the platform’s significant opportunity for capturing market share in Asia Pacific.

“We are delighted to partner with SportsFix as it focuses on establishing original content and launching its suite of native mobile apps this year. The platform was a natural choice for us given the ASEAN region has one of the highest uptake rates of mobile data consumption and a rising interest in local and international sports,” Mawhinney said.

Also Read: Miiny to Take Singapore-Developed Mobile Games Global with Top Local Talents

Mawhinney said Mayfair 101 was buoyed by SportsFix’s long term plans to start producing its own original content across the region, beginning with the inaugural Boost SportsFix Super Cup this month, along with its potential for undertaking a ICO to substantially increase its array of media content and expand its user base.

“Mayfair 101 has a proud history of working with differentiated founder-owned companies that have strong underlying fundamentals and vast potential for scale, and we are confident it is only a matter of time before SportsFix establishes its brand to become a household name in the region,” he said.

Commenting on the announcement, SportsFix Executive Chairman Marcus Luer said the agreement secured the final part of its seed round and will add further fuel towards fulfilling its growth ambitions. – BusinessNewsAsia.com

BusinessNewsAsia.com is an online publication that focuses on business news, investments news, finance and economic news around Asia and around the world. It also features breaking stories and trending events happening around the across the globe.