Online retailers are increasingly promoting DVDs and BDs and offering
attractive packages to consumers. Discounts on the purchase of DVDs or
BDs and low-cost combination packs of DVDs and BDs are some such offers.
The increasing penetration of the internet has made it easier for
consumers to shop online. In competition to these online stores, retail
stores are also offering discounts, thus increasing competition and
ultimately benefitting the consumer but adversely affecting market
growth.

According to the report, the growth in the Global DVD and BD market is
driven by diminishing prices of BD players and the rapid adoption of
HD-enabled deices. Increasing demand for HD content has led to a rapid
increase in the demand for BDs.

Further, the report states that piracy is a major threat that could
adversely affect the growth of this market. Censorship policies in China
and inaction on piracy in India are obstructing the sale of legitimate
DVDs and BDs in the market.

The study was conducted using an objective combination of primary and
secondary information including inputs from key participants in the
industry. The report contains a comprehensive market and vendor
landscape in addition to a SWOT analysis of the key vendors.