Regional Sales Manager
Salary

Regional Sales Managers in the United States tend to have a good amount of experience under their belt — slightly less than two-thirds have more than 10 years in the field. While pay runs from $51K to $134K per year, median earnings come to $76K per year. Including potential for bonuses, profit sharing and commission — peaking near $31K, $14K, and $49K, respectively — total cash payment to Regional Sales Managers can bottom out near $51K or top out at around $134K. Compensation for this group is mainly affected by career duration, but the company and geography are influential factors as well. Making up 78 percent of those who took the survey, male Regional Sales Managers greatly outnumber their female counterparts. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Job satisfaction is high and work is enjoyable for most Regional Sales Managers. This report is based on answers to PayScale's salary questionnaire.

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

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Job Description for Regional Sales Manager

Regional sales managers perform their duties while presiding over multiple store locations in one area, hence the name of their position. They may visit different store sites from day to day to meet with store managers and review how each store is doing in terms of sales. When needed, a regional sales manager will offer advice and help implement changes to help ensure the stores' success. One of their primary duties is in meeting with staffs of their store locations and holding presentations with them, intended to boost employee morale and install different techniques for improving sales.

Regional sales managers spend a lot of time in staffing: They are involved with hiring store managers and they try to install the people who will have the best impact on sales per store. Regional sales managers are involved in the training of those managers, and these store managers report directly to them.

Regional sales managers are usually assigned sales objectives so they spend their time focusing on the overall sales approach and the overarching sales objectives. They usually have an office at their company's headquarters, but they do spend a lot of time out of the office while visiting the stores they oversee. As they hold a high position in hierarchy, they usually report to the vice president or president of their corporation. The tools they work with are common office tools such as records, graphs, statistical software, telephones, computers, pens and paper, and other such office supplies.

A master's degree in business management is often a requirement to become a regional sales manager. However, some companies only require a bachelor's degree and several years of experience in retail management.

Regional sales managers must be able to supervise several locations which means they must be great multitaskers and able to see the bigger picture. They hold a lot of responsibility and must be able to handle pressure. They must also be exemplary leaders.

Common Career Paths for Regional Sales Manager

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Regional Sales Managers may progress into high-paying roles like VP of Sales, where median compensation is $141K annually. It is not unusual for a Regional Sales Manager to become a National Sales Manager or a Sales Director.

Regional Sales Manager Job Listings

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Popular Employer Salaries for Regional Sales Manager

Regional Sales Managers flock to Eaton Corporation for generous paychecks, where average earnings of $137K lead the pack in compensation.

Popular Skills for Regional Sales Manager

This chart shows the most popular skills for this job and what effect each skill has on pay.

Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Sales Engineering, Strategic Sales, Technical Sales, and Contract Negotiation are correlated to pay that is above average, with boosts between 12 percent and 14 percent. Skills that are correlated to lower pay, on the other hand, include Account Sales and Customer Relations. The majority of those who know Account Management also know Sales Management and Customer Relations.

Pay by Experience Level for Regional Sales Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many Regional Sales Managers, more experience generally translates to higher pay. The average worker who claims fewer than five years of experience earns around $67K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $84K. Regional Sales Managers claiming one to two decades of experience make an estimated median of $96K. People who have worked for more than 20 years report a median income of $103K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

Houston is home to an above-average pay rate for Regional Sales Managers, 13 percent higher than the national average. Regional Sales Managers will also find cushy salaries in New York (+11 percent), Chicago (+10 percent), Dallas (+9 percent), and Denver (+9 percent). In Miami, salaries are 4 percent below the national average and represent the lowest-paying market.