Let’s put aside arguments about whether Macs are, today, price competitive against similarly-equipped PCs. I’ll just point out that it’s no coincidence that Apple’s Mac business has thrived financially as the prices have gone lower. You can get a MacBook Air for $999 — that’s pretty amazing in the context of historical MacBook/PowerBook pricing.

Woz wrote, “To me, a personal computer should be small, reliable, convenient to use and inexpensive.” He wrote that in 1977 about a very different machine, but that’s a perfect description of the iPad.