We’ve all been there. You know you can do the work, help the client, have the solution, but the little voice inside is saying things like “careful what you say or they’ll find out you’re a fraud.”

Often the difference between success and failure is your willingness to get out of your comfort zone.

One of my favorite sites is Social Triggers. It’s about the psychology behind internet marketing. Derek Halpern is always testing new ideas and sharing the results. I learn something every time I go there.

If you’ve ever felt like someone was going to find out what you really know (or don’t know) or you’ve ever had enough money, lost it all and had to start over, you will love this. It’s a mix of inspiration and marketing lessons.

If you are an entrepreneur or freelancer he’s talking to you — and he’ll change your perspective about having a job vs. going out on your own. Although the book is much more than that. It might change your view of the world. Funny, motivating, and inspirational. If you are feeling stuck in your business, this will get you moving.

He even sweetens the deal. If you send him your receipt and write a review (or take a picture of yourself reading it) he’ll refund your money. It’s 4.99 on Kindle.

“This chair is too big!” she exclaimed.So she sat in the second chair.“This chair is too big, too!” she whined.So she tried the last and smallest chair.“Ahhh, this chair is just right,” she sighed. But just as she settled down into the chair to rest, it broke into pieces!

Go-to-Meeting.com (and Go-to-Webinar) are too expensive.

StartMeeting.com was great when I tested it, but the first time I used it for a webinar the recording would start – and immediately stop. After playing with it for a few minutes I gave up. I understand that these things happen, but when I emailed support about it, I learned that we have a different expectation about customer support.

They knew it had been down all day – but they didn’t tell anyone about it. It wouldn’t have been very difficult to email the customers who had scheduled webinars and tell them to make other recording arrangements.

MeetingBurner.com made me feel like a beta tester . (You can read more in my review on AppSumo)

I like InstantTeleseminar.com but I can’t use it for live screencasts.

I’ve been using Google Hangouts occasionally for the last couple of years, but only for small group meetings. Now that it’s together with Youtube, you can have up to 100 attendees watching live and interacting with chat.

Writing a blog may seem like a good idea until you realize that you’ve made a commitment to producing content on a regular basis.

It can seem overwhelming, but it doesn’t have to be. I’ve found that the biggest block to writing is my expectation that I have to produce blog posts that meet some undefined criteria I have created for myself. When I first started nothing met my expectations, and that’s how much I posted – nothing.

Over time I’ve figured out some ways to get past the blocks.

It’s good enough. Now is the time to get over making everything be the best you can make it. The internet changes so quickly that anything that is time sensitive can’t wait. It’s easy to spend time fixing something only to discover that while you’ve been working, it’s become less relevant.

2. Nobody is looking at what you write that closely. When you talk about publishing in the context of a printed book or magazine there is permanence that doesn’t happen online. While it’s true that nothing ever disappears, it’s very easy to make changes and edit your work if you need to.

3. If you can have a conversation you can write a blog post. This is probably the easiest way to find inspiration and a topic. Just imagine having a conversation with someone about something that they have a question about, or you are interested in.

4. Capture your ideas when you have them. I keep a list in Evernote, but you could just as easily carry index cards or a little spiral notebook with you. I often dictate notes right into my Evernote account with my phone. Another option is to use something like the Dragon App for the iPhone or Android. You can dictate a short note, the app will transcribe it, and then you can email it to yourself (or to your Evernote account.)

5. Posts don’t have to be written. You can post a collection of photos, images, or a video. Video is especially good for SEO. If you tag your video with keywords and phrases, and post it on YouTube you can easily rank higher than you would with a written post on the same topic.

6. Curating content is as valuable as creating it. There is so much information available that it can become like background noise. By using your expertise to discover the best resources on your topic and then sharing it you are providing a valuable service to others who may not be able to make the same distinctions you can, or just don’t have time to do it.

7. Don’t save your posts for a special occasion. When you write a good post it can be tempting to save it for another time when it will have greater impact. The problem is that it isn’t doing you any good if nobody can see it. A good post, that’s optimized for SEO will bring people to your website.

I have a tag in Evernote (and a folder on my computer) called “posts-started.” Posts end up there for two reasons. One is when I get an idea for a post and write some notes or an outline to remind me about what I was thinking. The other posts are ones that are almost done, but abandoned before they were finished. Unless I am really stuck, I’ve learned that its better to push through and finish, because its hard to come back with renewed excitement to finish them.

Testimonials

Phyllis really knows her stuff! I was stuck in a cycle of questions about how to get my venture online, and I had less than a week to get it all up and running. She untangled my web of questions about my domain name, email addresses, and choosing website and email vendors. In just one consultation she made sense of it all and helped me see how to make it all work together. My Weebly website was online in a day, followed by automating my email list with MailChimp. Phyllis asked about my situation…

I like your mix, and your sense of humor helps clients lighten up when weneed to. I sure appreciated having your flexibility and help in the pastweek, and I’ll probably call on you again.

It’s complicated. It reminds me of the many hours (if not days) I spenttrying to distinguish between coaching and counseling. (I’d spentthousands on my career counseling degree and one of my instructors saidjust call yourselves coaches.)

When I contacted Phyllis, I had 14,000+ emails in my inbox and was overwhelmed with the inflow of email. Phyllis helped me tame and organize incoming emails into folders. I am now able to thoughtfully respond to emails. Also, am handling important emails faster because my inbox is not jammed up with non-urgent info. Phyllis is fun and also knows what she’s talking about.Connie Kadansky, Sales Call Reluctance ExpertExceptional Sales

The WordPress or Weebly webinar that Phyllis Zussman offers gives a thorough and detailed comparison of the benefits (and drawbacks) of using either WordPress or Weebly to create a website. It’s apparent that Phyllis has lots of experience with both of these platforms, and she generously shares her knowledge and tips on how to use them. Thank you, Phyllis, for helping me decide where to put my time in website creation!

I can’t thank you enough for all of the wonderful information that you gave me regarding Wordpress. When I contacted you I didn’t even know where to begin asking questions. You were not only able to help me ask the questions, you answered ones that I didn’t know needed asking. Your information was concise, directive and just what I needed to get started. Thank you, thank you for taking all of the anxiety and stress out of using Wordpress.