Sunday Video: A cardboard arcade and an early adopter

From your friends on Facebook to the hosts of The Today Show, it seems everyone – well, those who account for one of 4 million video views in six days – is talking about “Caine’s Arcade,” a short film documenting the imagination and entrepreneurial spirit of a nine-year-old boy in East Los Angeles.

After all, fame was never the point. Caine is interested in customers.

Paying customers.

Caine’s dad, George, said Caine has always had a knack for spotting money making opportunities — buying trendy rubber bracelets for 99 cents on eBay and selling them for $5 at swap meets, or turning an old skateboard and a cardboard box into a roaming vending machine where he sold Kit Kats, bottled water and potato chips for a dollar.

For entrepreneurs who dream big and work day after day on a product that on launch is, as Ben Silbermann says, “stealth without trying to be stealth” this video should serve as motivation. Overnight, thanks to the efforts of one early adopter, a cardboard arcade in car repair shop went from zero daily users to thousands.