Amazon Wholesale gets Rs 100-crore top-up

The division of Amazon received three tranches of investments in 2016, including Rs 115 crore in June and Rs 160 crore in September, as reported by ET previously.Payal Ganguly | ET Bureau | May 22, 2017, 08:29 IST

BENGALURU: Amazon Wholesale (India), which handles Amazon's business-to-business sales, received a capital infusion of Rs 100 crore in December 2016, according to recent filings with the Registrar of Companies. The current tranche comes from Amazon Corporate Holdings Singapore and Amazon.com, Mauritius.

The division of Amazon received three tranches of investments in 2016, including Rs 115 crore in June and Rs 160 crore in September, as reported by ET previously.

The wholesale retail arm set up in 2013 owns and runs AmazonBusiness, which sells food and beverages, office supplies, FMCG goods and health and personal care products. The entity also works as the marketing and distribution partner for smartphone brands such as Coolpad, Huawei, Honor, OnePlus and Xolo, which do not have offline distribution channels.

Currently, AmazonBusiness ships smartphones to cities across the country while its FMCG, IT supplies and other offerings are restricted to Karnataka only. The business started with Bengaluru and Mangaluru cities.It ties up with brands and large distributors to supply products to kirana stores and pharmacies and aids corner stores with financial assistance in partnership with banks and NBFCs.