Previously, Kloss and Kushner have kept their relationship out of the limelight. She shared her reasoning to Porter magazine—“It’s not like I’ve ever wanted to be so secretive about my private life. Carolina Herrera always says, ‘A woman who’s an open book is boring.’ There’s no mystery anymore. I know in my life what really matters to me. I’m not trying to hide that from the world; I just really like having a more private private life."

Yet, when it came to their engagement, neither Kloss nor Kushner felt any need to keep a low profile. Both parties posted celebratory Instagrams. Kloss's showed the two embracing in front of the ocean. "I love you more than I have words to express. Josh, you’re my best friend and my soulmate. I can’t wait for forever together. Yes a million times over," she wrote. Kushner went with a minimalistic approach: he posted a picture of the model in the Rain Room, and simply wrote "fiancée."