The Importance of Responsive Web Design in 2018

A website that has a responsive web design tends to be a site which
can adapt to any screen size it is being viewed, this is regardless of
the device used. A website is able to automatically reformat so as to
provide the user with the best experience which is suited to the device
they have if it has a responsive web design. Apart from this, responsive
design agrees to Google recommendations as far as SEO is concerned.
Read on to learn more about the benefit of responsive web design in 2018.

Increase in Mobile Usage:

Many people turn to a mobile device when using the internet. This is
convenient as one can do this whilst on the move. This increase is an
important reason why responsive web design is key these days.
People use mobile devices for many reasons including shopping online,
pursuing online banking, scrolling through social media, etc. Therefore
you need a website that will lead those using a smartphone, tablet or
another mobile device to be able to have a good experience as well.

Google’s Recommendations:

Google started rewarding sites which were completely optimized for
mobile platforms in 2015. Google employed mobile friendliness part of
its ranking signal for ranking websites in search results.
Nowadays Google has gone even further by adopting mobile-first
indexing strategies. When it comes to mobile-first indexing, this bases
ranking on indexing from the mobile version of sites, instead of the
desktop version. This is another effort by Google so as to further
enhance the mobile web experience.

Content and Pages tend to be flexible:

Having a responsive website leads to your content as well as pages
being flexible across different screen resolutions plus devices. This
will lead users to be able to simply navigate the website on different
screen sizes.
This will give an optimal experience for users. Responsive web design leads to users being able to read and also navigate the website and that with limited resizing along with scrolling.

Your brand getting a positive impact:

Because responsive design may enhance the user experience, this can
result in the positive perception of your brand and also your business.
When customers can simply access the site easily on every platform,
it is likely that they will return and want to do business with you
again.
This can also lead to a higher conversion rate for your website. Due
to the fact that much traffic is from mobile devices, this needs to be
accommodated.

E-commerce is Booming:

E-commerce
is increasing in popularity and more people are shopping online these
days. Some people may find it easier and more convenient shopping from a
mobile device whilst on the way to work or while waiting for the bus or
on a lunch break.
You do not want to lose customers because your website only works well on desktops. Therefore a responsive design is needed.
A responsive design can also help B2C and B2B businesses as these
transactions may be occurring from a mobile device. Therefore consider
making the website of your B2B services responsive.