Focus on initiatives that generate
the bigger impact to the business.

There are so many different options when it comes to deciding which type of digital marketing campaign you should embark.

As enticing digital marketing menu looks like, campaigns can easily result in high investment with low results if not planned right.

For example, if you want to increase website traffic, should you optimize for natural search, build an adwords campaign, implement re-targeting, launch a Facebook campaign, build a YouTube channel, or none of these?

Taking one step back and analyzing digital as a whole allows you to build a strategy first, and set the course focusing efforts where they generate the bigger impact to the business.