The impact of modular approach can also be felt in the television business. Personal Video Recorders like Tivo have managed to break down television into its most basic set of modules: the TV show, attacking the concept of broadcasting in the process. The problem here is that television stations have been working on bundling several TV shows as part of a package. The science of primetime planning is predicated on the concept that people who watch one TV show may also take a look at shows that are broadcast before and after that particular show. Based on this concept, TV stations can prop up the audience of a particular show by broadcasting it at a time that is close to another more popular one. However, Tivo breaks down that logic by giving the user leeway in terms of what they see (only the content they want) and when they see it (when they want), distributing audiences over any time of the day. The Tivo approach is breaking the TV business model because it attacks the concept of primetime television. On Tivo, primetime is any time, which means that audiences become much harder to track and makes it impossible to assume…