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What’s new at T.J. Maxx, Marshalls and HomeGoods

Although TJX is doing pretty well, it’s not business as usual. During a recent earnings call, company executives revealed some big changes on the horizon for the rest of 2017.

Here’s what T.J. Maxx, Marshalls and HomeGoods shoppers should know:

1. Introducing HomeSense

By the end of the summer, TJX will open its first HomeSense location in the U.S. — and add a few more stores in the fall.

The HomeSense banner already exists in Canada and Europe. We found this video on YouTube of a shopper in one of the stores. The product assortment looks like what you’d find in a HomeGoods.

These are just a few of the items blogger Jessica Melody showed off:

Artwork

Furniture

Throw pillows

Rugs

Kitchenware

TJX CEO Ernie Herrman said HomeSense will have “big category and design differences” compared to HomeGoods, but he wouldn’t reveal any details. He also said the checkout will be different.

“HomeSense will offer consumers a different mix of home fashions from HomeGoods, but at the same great values,” Herrman said. “We’re excited to bring HomeSense to U.S. shoppers and are confident they will love it as much as they love HomeGoods.”

The company believes consumers will want to shop at both home stores, just like how people frequent both T.J. Maxx and Marshalls.

2. Home is where the focus is…

In addition to the new HomeSense stores, TJX is really focusing on its assortment of home fashions because the category is performing better than apparel, which is highly competitive because of Amazon.

TJX plans to open new HomeGoods stores quickly and add the HomeGoods format to larger T.J. Maxx and Marshalls locations.

Even if you don’t have a standalone HomeGoods in your area, your T.J. Maxx or Marshalls has a home department. We’ve found great deals on accent furniture, sheets, candles, picture frames and kitchen items there.

If you’re not looking for anything special, start on the clearance aisle. The red tags indicate a clearance price.