Marketing Blog

Learn how to sell online. Real-world case studies and market insights from the world’s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.

In this episode, David talks with Silicon Valley visionary, Joe Schoendorf, about what the future holds for eCommerce. With fifty-one years in Silicon Valley and positions at companies like Hewlett-Packard, Apple, and venture capital firm Accel, he's got his finger on the pulse of eCommerce. Tune in and get Joe's perspective on the future of eCommerce. It's an episode you don't want to miss!

Our team has been working with one of the largest toy companies in the world – Mattel – to help them overcome some fundamental challenges that every brand faces online: improving their overall content health, lowering out of stock rates, and streamlining third-party sales channels. This year, things have been heading in a very positive direction for the stalwart brand, so much so that ...

How does Mark Stamps, Sales Director of the Walmart team for Philips North America think about eCommerce and the transition from bricks to clicks? Get the inside scoop on what this industry leader thinks about dynamic pricing, inventory management, product content, and a customer-first approach to eCommerce.

Great product content drives conversion, and that content will live in many places, including your brand website. With Where to Buy, it's easy to take advantage of the great conversion-driving content on your website. It's an easy-to-implement solution that connects visitors with product purchase. With one simple click, the Where to Buy widget lets your visitors see which online retailers sell...

Step into the mind of renowned retail expert and Kantar Retail Chief Knowledge Officer, Bryan Gildenberg, as he gives listeners masterful insight into the state of eCommerce today and what’s around the corner. What can we learn from China, India, France, and the UK? How should brands be thinking about private label? What does the future hold for eGrocery, augmented reality, virtual reality,...

In this episode, Dave talks with Walmart veteran and VP of Partnerships & Business Development at Content Analytics, Kenji Gjovig, about the strategy behind the recent and numerous retailer acquisitions by Walmart.com. Listen now and learn about the changing eCommerce marketplace, why findability and shopability are so important, and what suppliers should be focusing on to stay ahead in the...

According to a poll in 2016, UPS and comScore found that 51% of purchases (excluding grocery) are now being made online. Fortune Magazine also echoed that for the first time, consumers are shopping online for most of their purchases. Many analysts are now saying that a tipping point in consumer buying habits has occurred. With more and more online shopping studies highlighting similar trends,...

Welcome to our inaugural episode of Bricks to Clicks, a podcast presented by Content Analytics and hosted by author, CEO, and entrepreneur, David Feinleib. Tune in and hear experts in the field of eCommerce talk about industry trends and insider tips to help brands start winning online. In this episode, David talks with experts in retail and eCommerce, Alli Meyer-Golden and Fred Rodriguez,...

Content Analytics, in partnership with Walmart.com, is rolling out a new capability that significantly reduces the time, effort, and resources for Drop Ship Vendors (DSVs) to get their items setup with Walmart.com.