Now, Proton cars are being sold in more than 50 countries worldwide which includes mainly Australia, Singapore, the Far East and U.K. Proton celebrated 20 years in market in 2009, however in early 2012 it was purchased by DRB – HICOM (www.proton.co.uk).
PART: 2 Proton’s External Environment Analysis
According Allen, et al (2006) the organization is not operate in compound because there are internal and external environments those effect the organization practices as the external environment and it factors are shown in below figure. Moreover, Barwise and Meehan (2004) claim the analysis of the both environment provide base for strategic decision making for organization.

Source: adopted from www.mydailynewswatchng.com

2.1 PESTEL Analysis
According to Dess et al ( 2007) PESTLE analysis is one common and effective model for the external analysis of an organization but Doorley and Garcia (2010) suggested to use Porter five forces and SOWT analysis model for effective results of external analysis of an organization so the writer is going to used PESTEL, SWOT and porter five forces model for external analysis of PROTON. The basic them of PESTEL analysis is shown below as figure.

2.1.1 Political and legal factors
According Miller (1992) the political stability of a country is positive factor for the business and the companies have to obey local and international legal requirements to operate in a specific industry. According to

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A very small number of people have succeeded in their lifetime what the Overton’s accomplished through theirs. By way of a countless work hours, audacity and willpower, Oscar and Evelyn Overton became conscious of their vision - to possess a fruitful small-business such as the Cheesecake Factory.
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