Digital Marketing Institute Blog

Google Analytics is essential for tracking the success of your campaigns whether you work in content marketing, SEO, social media or any digital marketing discipline. We reveal 3 super speedy tricks every digital marketer should master. Continue reading

Content Marketing and Social Media Consultant, Lorraine Griffin reveals her top tips for how brands can master content marketing. Watch/read the full transcript from the Google hangout and catch the key takeaways from the chat. Continue reading

It costs 5 times more to acquire a customer than to retain one. Why is it then, that your brand thinks it's okay to keep talking and pushing, to continue ignoring your customers' needs and complaints? We reveal why (and how) your brand needs to shut up and start social listening by creating and implementing an unstoppable strategy. Continue reading

HubSpot's new Make My Persona Tool allows digital marketers to create fully fleshed out personas with ease. We guide you through the tool in a step-by-step process and share advice from HubSpot's EMEA Content Marketing Strategist, Lisa Toner. Learn how to gather, create and use personas to drive powerful digital marketing campaigns. Continue reading