Wednesday, September 06, 2017

Cultural Trends That Changes Filipino Behavior

Over the years, the Filipino culture drastically changes. Now, seldom or none that we can see the "Maria Clara" image among women. Everyone is attached to their gadgets, even children, that they do not play physical games anymore. With the rise of technology and emergence of computer/internet age, customs, traditions, and values of the Filipinos are slowly deteriorating.

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The absence of parents in a third of homes and the increasing role of schools in instilling values.

The social disorders associated with the increasing absence of parents in the lives of their children (drugs, child sex abuse, teen pregnancy, among others).

The change in the boundaries and sequence of love, marriage, sex and family.

The rise in the number of single parents.

The trend towards late marriages and smaller families.

The upgraded role of music as surrogate companion.

The rise of “adultescents” (a play of the words adult and adolescent). They are also called the Peter Pan generation, or the 30-something adults who are still single and without kids, mortgages and responsibilities.

The rise of stay-at-home “housebands” looking after children and house needs.

More men becoming purchase decision-makers of grocery products (the mansumers).

The increasing ratio of people 40 years old and above wanting to take control of their health.

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WorkThe desire to migrate and the rise of middle class among overseas Filipino workers (OFW).The expanding number of call center workers and their odd working hours to conform to working time abroadThe vanishing breed known as househelps.The desire of senior citizens to have second careers.

WomenThe increasing role of women in the workforce due to better education and social equality.The increasing number of millennial women who do not know how to cook nor cook as well as their moms.Women have become more liberal when it comes to their sexual and relationship behaviors (including promiscuity).

CommunicationThe emergence of cheap smartphones.People relying more and more on free texting via apps such as Line and Messenger.The reemergence of voice calls, thanks to features from apps like Whatsapp and Viber.The continuing shift of advertising from traditional to digital.Owning multiple mobile phones.We have become more accepting of foreign cultures (American music, Korean pop and television shows, Indian yoga, Chinese feng shui, Japanese anime).The swelling number of netizens and their reliance on online tools to keep in touch.Opinions are shaped not just by watchdogs, but also by strangers in social media.The openness to talk to strangers and fellow customers.The emerging consciousness of people to self-organize and help others in times of natural disasters.TechnologyThe increasing reliance on tech-based solutions to manage personal life and work.The rise of omnichannel.More online activists are creating noise.The rise of virtual reality and augmented reality.

LifestyleThe demanding lifestyle of the working class leading to stress and lack of sleep.The growing consciousness for planning discretionary time.The desire to buy new gadgets and spend on travel.The frequent visit to malls as instant escape.The increasing dominance of point-of-purchase activities (packaging, display, sampling, etc).Expansive food knowledge, instead of owning expensive cars, as a sign of sophistication.The use of visual communication like emojis and memes.

Buying preferencesShifting priorities—from ownership to access (like car sharing).Knowing the importance of skin care, not just owning good cosmetics.There is no permanent in this world except change. Change makes us grow. Although not every change can be good but its all up to us whether we accept or resist changes, the most important about it is that we learn from these changes and use it to our advantage.Sources: Inquirer, Google.com for images

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