Mugler

In 2011 Nicola Formichetti was named the creative director of luxury brand Thierry Mugler. Sang Bleu collaborated with Formichetti on the art direction of his debut campaign at the French fashion house, casting Rick Genest, known as Zombie Boy for his full-body skeletal tattoo, as the face. As well as providing art direction and branding consultation, Sang Bleu created the logo for the newly recognised brand name ‘MUGLER’.