InboxGuru is a full marketing automation and sales engagement solution for Infor CRM

InboxGuru is built to provide marketers of companies using Infor CRM with a tool that is simple to install and learn, yet powerful enough to facilitate the more complex campaigns such as drip, trigger and nurture. It does not require IT involvement and directly leverages the core Infor CRM database and related custom data as its data source. This means that the solution eliminates troublesome synchronization routines that often fail when an external system has to account for custom tables.

The core strength of Infor CRM is how well it customizes to each individual customer and how it brings in traditional back-office data from ERP into CRM. With InboxGuru, the marketing systems speak directly to the entire Infor database and the system leverages dynamic groups for enrolling individuals in drip and nurture campaigns. This is a game changer for marketers and sales professionals using Infor CRM.

NOTE: InboxGuru is the same system built into Swiftpage ACT customer management system.

Benefits for your business

Built 100% inside your Infor CRM

Have your sales and marketing plan execute and align on prospect and customer communications.

Reduced complexity with eliminated need to sync contact data down to InboxGuru because it natively speaks to Infor dynamic groups.

Use dynamic or ad hoc Infor Groups(or segments as marketers call them) which can automatically enroll people in a campaign based on changes to a record in CRM. Groups like prospects in state of Michigan, contacts for Christmas card list, My top prospects, company monthly newsletter subscribers, etc.

Easily track campaign activity inside Infor CRM

Leverage data and data changes in CRM to drive campaigns

More personalized campaigns lead to higher response rates

Send the right communications, for the right reasons, at the right time

Simple email design means less training and support required to master the system.

Key Features

Fully integrated email marketing with Infor CRM

Leverages Infor ad-hoc and dynamic groups

Easy to build multi-step drip email campaigns

Lead capture and web forms integration

Pre-built lead scoring

Website visitor tracking and web analytics

Lead management and lead alerts

Executive Overview of InboxGuru

Learn how Infor CRM dynamic groups are easily used for powerful marketing automation which works inside Infor CRM.

RESULTS

Infor CRM Lead or Contact record shows that person's interactions under the History tab

Drip Campaign Statistics

Web site - Interactions per visit

Nurture Marketing with InboxGuru

Drive engagement and conversion with nurture programs

One of the most significant advances for B2B and B2C marketers in recent years has been the development of advanced drip and nurture-based email marketing programs. All too often, marketers have failed to get the value out of these solutions because of difficulty of use and lack of integration with the source data necessary to drive these campaigns. With InBoxGuru, users can create 1 to 5-step campaigns in varying time intervals based on changes to Infor CRM data in lead, contact and account records.

About the solution

Built as a 100% native apps for Infor CRM

Allows for 3 types of email campaigns (Bulk, Drip and Nurture)

All fields in CRM database may be used as merge fields in email to create highly personalized, relevant messages.

InboxGuru leverages the complete Infor CRM database as it's email marketing database. There is no external database to manage and no data sync to worry about.

The 'Nurture Marketing' component adds the ability to insert Decision Blocks and Action steps, such as if the user responded to an email link then send them to a new marketing campaign.

Decision block:

The types of Decisions

Sales Engagement Solution

Be prescriptive in helping your sales team connect and interact with the right prospects at the right time.

An organizational tool for the individual sales person.

Great to jump start new sales reps with a proven workflow. Each sales rep determine how they want to communicate with leads and contacts.

Powerful for the Top Salesperson looking to get more done and eliminate forgotten follow up

InboxGuru offers a full featured sales engagement platform as part of its core marketing automation suite for Infor CRM. The solution allows sales and marketing to collaborate on creating prescriptive sales communication plans that include emails, sales calls and task management. The system is decision-based and optimizes communications in a logical progression designed to optimize interactions between sales and prospects.

Solution Benefits

Establish and manage sales prospecting best practices

Maximizes engagement between sales and prospects

Decrease on-boarding time for new sales reps

Easily track sales prospecting effectiveness

Use the Sales Pilot to guide the sales professional through all the actions they need to do

Video of Sales Pilotthat provides a tool enhancement to Inbox Guru that works with Infor CRM (Saleslogix) to guide the sales conversations, apply consistency so nothing is forgotten and to auto record the notes for historical reference.

View contact information from Infor CRM and move to the next workflow step.

Easily and quickly Select the action

About the sales engagement solution

Built as a 100% native app for Infor CRM

Engage marketing and sales to collaborate on creating and executing sales prospecting campaigns

Visual workflow designer

Build sales engagement workflows that include emails, marketing campaigns and calls linked to the contact/lead records in Infor CRM

Alerts of prospect activity

Linked to Dynamic Groups in Infor so new prospects enter the sales engagement workflow automatically

Asset Tracking

So, you know that they clicked on an attachment, but did you ever wonder how much they read or how long they watched our video. With InboxGuru, you now have that ability.

How to PDF's

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