Wednesday, April 02, 2008

News: AzoogleAds Becomes Epic Advertising Because of Fraud or...

AzoogleAds Network Is Now Own By Epic Advertising... Company Fraud Problems or Expansion Development. Let Check The News!

Lately many companies has been changing names, or sold to bigger players in the market place for many reasons including fraud, this time is AzoogleAds a company that was making a lot of noise for some time... even top online marketers were recommending this CPA base contextual advertising network as a great way to make money online from blogs or PPC (Pay-Per-Click) advertising campaigns.

Then the noise when away... even those marketers using it as a main source of income took their AzoogleAds contextual ads down. Many didn't said why, Azoogle reps said that the name changing was a part of their new business development plan... and selling the company to Epic Advertising will give them the opportunity to increase their global market reach.

"The move essentially establishes a parent company name under which AzoogleAds and the firm's SEM management service, Bazaar Advertising, will be sold. "As of tomorrow, the entire company, executive team and sales team will all be Epic Advertising employees," said CMO Michael Sprouse, adding, "We actually have been thinking about a name change for some time."

The company also aims to ramp up its overseas expansion, and hopes consolidation under the new moniker aids that process by clarifying its business offerings. It recently aligned with London's 77Agency and Israel-based AdsMarket to build out international ad inventory in its network. "AzoogleAds is also a distribution arm; we really wanted to have a brand that sits above our distribution arm," said Sprouse.

Regarding the new partnerships, he continued, "We plan to replicate that model through Europe or whatever countries we end up doing business in." The firm will also launch a platform allowing small and medium-sized businesses to create targeted display, search, and coupon ads sold on a performance-basis."

Yeah, yeah, yeah... what about the fraud investigation AzoogleAds guys?

"AzoogleAds was investigated by Florida's CyberFraud Task Force for unfair and deceptive trade practices relating to online ringtone offers. It agreed in November 2007 to pay the division $1 million. Investigators claimed consumers responding to the firm's Web ads for free mobile ringtones often ended up unwittingly registering for subscription plans automatically billed to their mobile phone accounts. The agreement with the Sunshine State requires Azoogle to disclose the true cost of promotions advertised as "free."

Since settling with Florida, the company has indicated a willingness to help clean up the mobile content promotions sector, and told ClickZ News it has been in contact with Truste and the Mobile Marketing Association regarding establishing best practices for ads and promotions pushing ringtones, wallpapers, and other mobile goodies. The company has also assisted the Florida AG's office in further investigations into companies accused of fraudulent online advertising."

Looks like the massive amount of online demand for ringtones is making even good companies go back, and this also include PPC affiliate marketing entrepreneurs.

Hopefully Azoogle realized that they can still make a lot of money using ethical marketing practices that can help them build a real brand authority in the industry.

In Conclusion: As a online marketer you need keep your marketing practices ethical and clean to really build a long term business. And as an affiliate marketing business person you need to learn that even big profitable merchants can turn to the dark side, s keep your eyes and ears open. Hope you can learn a good lesson from this AzoogleAds and Epic Advertising merge after a fraud investigation.

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3 comments:

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