Welcome to Stockholm School of Economics Art Initiative currently hosting one of Modern Art’s most influential figures – Marcel Duchamp.

On the 4 October, architect Damjan Jovanovic will exhibit his new interactive work The Third Glass (2017) - a Virtual Reality experience, based on the The Large Glass the work of Marcel Duchamp exhibited at Moderna Museet. During the whole month of October, the film Anemic Cinema (1926) by Marcel Duchamp will be screened in the SSE Atrium as the second in a series of art film screenings in our year-long collaboration with Moderna Museet.

You are cordially invited by Damjan Jovanovic to put on the VR headset and move freely in between digital versions of the objects of Duchamp’s glass painting. The project has been produced by the Städelschule Architecture Class (SAC) for Augmented Reality (AR) and Virtual Reality (VR). Its first staging was at the Städelschule Rundgang 2017, the art academy’s annual student exhibition.

The Third Glass fuses art and technology in the same vein as Anemic Cinema did in 1926. We believe that Marcel Duchamp would certainly have grabbed Virtual Reality Technology in his “Retinal Revolution” challenging traditional ways of experiencing art.

Damjan Jovanovic is a Research Associate at Städelschule Architecture Class and specializes in investigations of the cultural effects of software in architectural design through the development of non-standard design tools, as means of questioning the prevalent design defaults.