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Product Information:In The Game unveiled Heroes and Prospects during the 2004-05 season and it has become an annual hobby tradition that is set to enter its eighth straight year in 2011-12. Featuring the brightest prospects from the AHL and CHL along with legends from hockey's past and present, In The Game is in the process of putting together what we hope will be another winner!This year, Heroes and Prospect will once again have a loaded base set and it is made up of 200 cards. It all begins with the Heroes subset that includes legends like Red Kelly, Mike Gartner and Tony Amonte and there are also be several International Prospects in the lineup as well. Many drafted prospects from the OHL, QMJHL and WHL are part of the CHL subset along with many youngsters who have a shot at being selected in the 2012 NHL Entry Draft. On the AHL side, look for players who were among the league's top freshmen in 2010-11 like Luke Adam, Nazem Kadri and Robin Lehner.

For the third year in a row, Heroes and Prospects will also include AHL and CHL rookies as part of their base set. Look for hot young CHL talents like Max Domi, Mikhail Grigorenko and Curtis Lazar along with first-year pros like Carter Ashton, Zack Kassian and Andy Miele that are tearing up the AHL. Returning to the base set in 2011-12 are the AHL and CHL Grads which looks back on many of today's hottest stars during their early days in the sport. Rounding out the base set are special Tribute cards which recognize the accomplishments of five players that the game has lost in recent years.

Autographs have been a staple of Heroes and Prospects since the start and this season's release is loaded up with signatures from many players who are sure to make an impact over the next few years. Look for some awesome certified signatures from promising talents like Griffin Reinhart and Sean Couturier in addition to short printed autographs from the Heroes and many CHL and AHL Grads. In The Game is also pleased to offer signatures from three of the players from the Tribute subset and they are sure to be cherished collectibles.

The lineup of Game-Used Memorabilia cards for this season is still in the development stages, but that doesn't mean that we can't leak a few details at this time. As always, look for Game-Used Jersey, Number and Emblem cards along with Autograph versions plus collector favorites like the ever-popular Complete Logo, SUBWAY Super Series and CHL Top Prospects Game sets.

Non-memorabilia inserts will also be a big part of this year's release and you can count on the annual Calder Cup and Memorial Cup Champions in addition to some new concepts that are sure to turn some heads.

The game of hockey has seen some incredible legends take to the ice over the years, but there is an elite class of players that go even beyond that in the hearts of fans. One of those players is often simply referred to as Mr. Hockey - Gordie Howe.

In The Game is pleased to announce the long-awaited return of Howe to their products in 2012 and the company is excited to be able to feature him in their celebrated releases.

"It has been several years since Mr. Howe was prominently featured as part of In The Game's products and we are incredibly pleased to be working with him once again," said company President Dr. Brian Price. "Our working relationship goes back even farther than that and collectors will be pleased to have an opportunity to get more cards of one of hockey's greatest icons."
Collectors can expect to find autograph and game-used memorabilia cards of Howe in many of the products that are part of In The Game's 2012 lineup starting with Heroes and Prospects, which releases on February 23.
To read more about Mr. Hockey - Gordie Howe check out our blog.

Heroes & Prospects Checklists are live
This is the 8th year that we have produced Heroes and Prospects and we're proud of the fact that Sidney Crosby, Alex Ovechkin, John Tavares, Patrick Kane, Steven Stamkos, Evgeny Malkin and many more superstars had their first licensed card in Heroes and Prospects.
The line-up of Heroes and Prospects in this year's product will not disappoint.