Nov 2010Present

Deputy Manager, Business Development

Bennett Coleman & Co. Ltd

Creating innovative market driven and customized media platforms for clients through promotions aimed at strengthening the brands, thereby maximizing the revenue generation for the group through alternate channels.

Business Development by selling advertisement space in all BCCL Publications to existing and potential client base (government ministries, their departments, sub-departments and autonomous bodies) to maximize revenues. (Sales Book of Rs.12 crore for 2015-16)

Identifying and pitching big ticket concepts to government ministries that can garner revenue. Responsible for integrated marketing, media solutions and events for the clients.

Conducting on-ground activities (such as Seminars, Road Shows, Nukkad Nataks) with the clients to create / increase awareness about their campaigns and reach their target customers.

Offering a 360 degree solution to the clients, empowering them to get maximum response and conversions.

Conducting meetings with potential & existing clients, comprehending their requirements and aligning the company’s service offerings with their objectives