Statistics: Market Share

… across the globe. That’s up from just over 13 million in Q4 2016. Overall, the US is the leading market for proximity technology, with 35 percent of global sensor deployments, followed by the UK and Canada. [Read the full article on MarTech Today.] About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes…

… According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.” Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent…

… Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent…

… The desktop world is flat but mobile app installs are down too. That’s according to a new collection of internet usage stats from Adobe, released during the Mobile World Congress event going on now in Barcelona, Spain. The report, containing a somewhat random collection of data, is based on “analysis of over 1.7 trillion visits to over 16,000…

…, $1.26 trillion of local retail sales were affected in some way by digital media in 2016. The firm also projects that by 2021 mobile devices alone will influence $1.4 trillion in local sales. Forrester: Digital influence on offline retail sales Forrester’s total retail figure is lower than the US government figures. The firm also probably under…

… Full year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was the highest on record. Mobile spending contributed $22.7 billion of the total. Total e-commerce spending for the year was more than $354 billion. However, total retail spending was nearly $5 trillion in 2016…

… Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in Q4 revenue and $5.2 billion for the full-year. The company also said that the Verizon deal, which was supposed to close in the first quarter, will now close in the second quarter: Yahoo has continued to work…

… The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly between the desktop…

… According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2. The chart…

… companies also have data on the relative shares of smartphone operating systems. Both sets of numbers are for the US market. They’re close but not identical, with Nielsen showing a smaller gap between Android and the iPhone. Smartphone Operating System Share (US) About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He…

… Android remains the dominant operating system globally, with a roughly 75 percent smartphone market share, according to Kantar Worldpanel ComTech. However, recent sales data reflects strong year-over-year share growth for the iPhone in most markets, with the notable exception of China. Kantar says that in the US the iPhone has seen its…

… There were record e-commerce sales over the past weekend, as more consumers shopped online. However the rise of mobile commerce is the larger and more interesting story. On Black Friday alone, mobile devices were responsible for roughly 36 percent of total revenues but a majority of online retail traffic, reported Adobe. This despite awkward…

… According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an Android device with basic apps pre-installed. This finding, as well as others in the report, appears to support Google’s argument to the European Commission that its pre-installed suite of apps benefits consumers…

… How does brand impact app-installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies. In preparing a report entitled, “How Brand Impacts App Install Volume,” TUNE drew upon several studies conducted between September 2015 and June 2016. These investigations included a mix of US consumer survey…