Research Data Digital Marketing Belgium 2012

An overview of key digital marketing data in Belgium for 2012. Survey by The Reference, supported by conversionation and #fusionmex. More on http://www.referencedata.be/en/investments-digital-marketing

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Digital marketing focus quadrant 2012 investment intention RUNNER-UPS CERTAINTIES Few companies are currently adopting These are digital marketing initiatives these digital marketing techniques, but which have been adopted by most many companies see potential in them in Belgian companies. Moreover, most the near future. If companies keep companies are planning to invest more investing in them and they turn out to into these areas, meaning these actions deliver added value / ROI, these will remain the foundations for their initiatives might evolve into certainties. digital marketing plans. NICHE MATURE These are areas that are quite These are digital marketing actions which unexplored by Belgian companies: there are used quite common among Belgian is a low uptake and investments don’t companies. Companies will keep seem to increase significantly in the near investing into these areas, but allocated future. budgets won’t increase that much anymore. Currently implementedQ currently implemented : Where does your company stand with regard to the following forms of digital marketing? (% we do it at the moment reported)Q 2012 investment intention: To what extent is your company planning to invest more or less in the following forms of digital marketing in 2012? (% more + far more reported)N = 150 | Filter: none 12