4
Origin of changes (1) Different interpretations and classifications  different interpretations and classifications by the Member states - > different product positioning  borderline products : General food vs specific food ? Examples : - Added sterols : for people suffering from cholesteremia or for general population ? –> Impact of classification on use of the product and consumer health (considered by experts as a drug, not suited for pregnant women) - Soy free or milk free products : general foods but classified as dietetic if considered as products as directed to persons suffering from soy allergy

7
Proposed changes Restriction of Parnuts to Infant formula and follow-on formula; processed cereal based foods and baby food and young children and medical foods -> No major uncertainties for categories above (except ban of pictures on follow on formulae and uncertainty on growing up milks) -> Reinforced safety Some points of discussion for other categories -Removal of dietetic concept –> what information, what communication - Gluten-free’ and ‘very low gluten’ claims Labelling (added to new labelling rules ?) Removing from Parnut : what impact on people suffering from coeliac disease ? - Lactose free ? No specific legislation for the time being but under discussion

9
Except for products for vulnerable groups remaining within the original framework The key point will be to handle products which were positioned as dietetic products before Conclusion

10
Brands and products will have to prove their reason why and their credibility Provide scientifically proved information in a comprehensive form -> Avoid new confusion, be transparent Position themselves as experts and provide a global response to specific consumer demands Address both health professionals and end users Communication