Consumer Surveys

AMR
conducts consumer surveys for the products and services of our clients. This
survey makes you aware of the consumer’s view on the quality of your product or
service. Consumer survey is an important source of information that helps you
further make your product and service quality better as consumers are the end
users and their feedback is of utmost importance.

We come
up with a questionnaire especially designed as per your product and company.
The questionnaire consists of questions that deal with positive and negative
aspects of the product, what additional features a customer desires in the
product, which other brand do they consider good enough, why would they choose
your product and many more. We receive feedback and responses from the
customers regarding the quality ratings and many other factors related to the
product and company. This also includes their view on after-sale services of
client products.

We are
very specific with the customers we include in our survey. We consider
consumers from various geographic regions, economic status, sex, cultural views,
and on the basis of many other factors. The selection of customers to be
surveyed is done on a very strategic and focused manner so that the overall
final survey data is unbiased and free from impacts by any of the factors
discussed above. The survey is further segmented on the basis of these factors
and the segmented survey findings are presented along with the overall
findings. Our consumer survey service helps you make actionable decisions that
help in growth of your product as you are able to mend the faults in your
business process, distribution channel, product quality, after-sale service,
etc.