We record our podcasts
with GoTo Mee=ng. It’s easiest for our approach. GoTo Meeting Skype Easy, straightforward recording tool Easy, straightforward recording tool Audio slightly more stable Audio somewhat less stable Does not require advanced equipment or techniques to get good quality Works better with advanced equipment and audio techniques Somewhat more expensive ($40-$50/month). Could use for free if # of users is limited to three per episode. Somewhat less expensive but should purchase additional software to ensure audio quality VS

AYer you’ve recorded all
your audio, save your ﬁles. GoTo Mee=ng has a built-­‐in tool to do this Send ﬁles to your producer via DropBox. Tip: Want to make your producer’s life easier? Propose an episode title.

The amount of edi=ng
you do is somewhat determined by the personality you want your podcast to have. We want our podcasts to be authen=c and do light edi=ng to achieve this. At a Minimum: Make sure guests and hosts are at the same audio level. We use Levelator for this. Cut out obvious delays and mistakes. Insert pre-recorded opens and closes. We use Audiobag for this. Insert your commercials into your show.

Once your show is ready
to be heard, add it to your hos=ng pla[orm. We use Podbean for Social Pros and Libsyn for Content Pros. Once there, shows automatically go into feeds on iTunes and aggregators like Stitcher.

Tip: Upload your ﬁnished audio
to Speechpad, a word-for-word transcription service that charges $1/minute. Trust us, it’ll make the next step much easier.

Use your podcast to make
more content Use podcast content in additional content assets. Post a monthly recap on your blog or create a ‘greatest hits’ eBook of the most valuable points discussed during your show.

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