No One Can Afford to Ignore Social Media

If you’re a regular visitor to this website, you know that we write and podcast often about the impact of social media and why it’s important for you to be involved. Whether you’re an investor, a business owner or just a consumer, social media is an arena that no one can afford to miss out on.

Let’s review 10 facts about social media:

1. Facebook has more than 550 million active users. More than 200 million access Facebook through their mobile devices. And people who use FB on their mobile devices are twice as active as non-mobile users.

2. Fifty percent of Facebook’s active users log on in any given day. Not surprisingly, more than 80 percent of businesses are using Facebook in some way.

3. Since April 2010, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform. From December 2009 to December 2010, users with a biography listed on Twitter increased from 31 percent to 69 percent.

4. The time of the week when tweets are most often re-tweeted: Friday at 4 p.m.