Amazon - Limitation in Price Filter

Experience:

Everyone is aware of Amazon. I like Amazon because of their services.

Recently, I was planning to purchase a Diwali Gift for my brother on Amazon. While searching, I set a filter to view only the products which I want and was in my budget. So I tried setting a filter on price range. I was upset with the experience that I had while setting the filter.

Why?

The purpose of the filter is to allow user's to get products displayed/listed of their own choice. But Amazon's price filter is designed with the radio buttons. A user can select only one price range.

This design of the Amazon's filter does not allow a user to set the filter as per their choice. Also, User cannot increase or decrease the price.User has to follow the choice set by Amazon.

Moreover once you set the price range in amazon, changing it again requires more efforts. You need to first tap on "Any Price" and then you can change the price range.

Learning:

1. Small things play an important role in products. 2. Design of any feature or product should be user-friendly.

Suggestions:

1. Give check box in price filter instead of giving default options. User needs to get the products of their own choice.2. Slider for a price filter is a good option with better UI.

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