This year, the Open Access Week will turn 7 and founders are already reaching out for participators and supporters of the open access movement to play a part in the October event. Open Access Week is an invaluable chance to connect the global momentum toward open sharing with the advancement of policy changes on the local level. Universities, colleges, research institutes, funding agencies, libraries, and think tanks have used Open Access Week as a platform to host faculty votes on campus open-access policies, to issue reports on the societal and economic benefits of Open Access, to commit new funds in support of open-access publication, and more. sign up at http://www.openaccessweek.org for access to all the support and resources you need, and to connect with the worldwide OA Week community.

In the light of this event, OAButton have started working on a 2.0 version of their project, which is said to release in time for Open Access Week in October. They are currently campaigning to get the £20,000 of funding needed to get ahead with the project.

But not all is well in open access world and Digiday has released an article on how big viral publishers stack up against each other. Using social media, therefore is not necessarily the best option in getting traffic for catchy content. Read the full article here.

On University World News the solution seems to be to stop publishing altogether. Brianne Kent discusses the current publishing culture and opts for a future in archiving. Open Access Archiving. Read all about it here.