How howdoesshe started their logo design journey

Company name

How Does She

Overview

HowDoesShe.com is a creative website/blog for women sharing inspirational ideas. We feature many creative women who share unique ideas in variety of topics on our site: ideas to show love to her family, cooking, crafting, etc. Our blog started less than 7 months ago has grown at a surprisingly fast rate. Currently we have over 10,000 readers and need a strong logo to help 'brand' our site. We would like to use a 'type treatment' associated with a question mark. Think Macy’s, Martha Stewart, etc.

Tell us a bit about who you are and the people you reach

Target demographic: 25-60 year old women with familes.

Website started attracting women in the Western United States, but is quickly growing nationally and internationally.

Requirements

No cartoons, No People. Not ‘Cutsie’. The Question Mark “?” is our ‘Nike Sign’ It is very important that a Question Mark is incorporated in the design. We are open to color options, however we like the classy color palate associated with our site now. Take it or leave it, we just want a classy, elegant, simplistic feel.

Fonts: Sans serif or serif – simple, elegant, and feminine. Nothing hard to read, no fat or futuristic fonts. Open to suggestions. Possibly a cursive or bolded ‘She’?

Size: Logo will be used in a variety of applications, but it is very important to fit in our header and be legible. Our header is 960x100, but 728x90 will be being used for an Ad. This leaves the top left header area open for our logo. This area is 232x100.