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Users spend 90% of their time in apps compared to the mobile Web. When Flurry came about this stunning fact in 2015, businesses owners having apps were more than happy to embrace it. But soon in the same year, Google came with a shocking revelation.

The mobile app universe is one of the fastest changing technological aspects in the world right now. With all the new updates, interfaces, and design elements, the user experience design, or as it is more commonly known, the UX design, is an ever-evolving feature that plays a significant role in any app's overall performance and user-friendliness. (more…)

From building an eCommerce website to driving traffic from myriad sources to getting those visitors converted to customers – a lot of efforts and investment are required in making all this happen. Despite all efforts, around 60 to 80 percent of the visitors quit an online store in a few seconds without making any purchase. Split-screen technique provides an effective solution to curb this challenge.

When it comes to mobile App development, Google's Android surely is a leading player with a multibillion-dollar business. With that kind of presence, it is all set to dominate the mobile App sector globally. Google Play Store offers the latest updates regularly that include new features for the Android OS versions. There are several trends that the Play Store monitors for providing the best support and assistance to the user, especially when it comes to Android Apps for the business that enables the user to access the Internet of Things and make considerable profits. The new trends in Android App Development depend significantly on the User Experience of the people using those Apps. There are several thousands of Apps available currently in the Play Store. However, not all of them reach the expected target users. What makes a user download a particular App among all the other competitors? Following are some latest trend-setting features that boost the Apps in Play Store: • Machine Learning & Artificial Intelligence • Internet Of Things (IoT) • Google’s Accelerated Mobile Pages (AMP) • Cloud-Based Android Apps • Google Pay In-App Payments

The very fact that the first device you turn to, to book a movie ticket, a doctor’s appointment, a cab ride to a conference, or to check your work mail, is your mobile, and not your desktop, should indicate the usefulness and ubiquity of this platform. As of January 2018, the number of unique mobile users, globally, amounted to 3.7 billion. An eCommerce giant like Amazon spends two-thirds of its advertising budget targeting mobile users. 92% of Facebook’s revenue comes from mobile sources. This is why smart marketers are making use of mobile responsive design regularly in their business campaigns.

A staggering 5.1 billion people worldwide have unique mobile IDs. About 4.4 billion of these use the internet and over 3.2 billion access social media on their smartphones. And penetration is only set to increase. What are you doing, as a marketer, to tap this vast underexplored market?

The annual Fashion and Industry Apparel Report predicts industry growth from $481.2 billion in 2018 to $712.9 billion in 2019. Yet, in 2017 alone, over 7000 retail stores in the US were forced to shut shop due to customer shifts toward e-commerce. It is clear that online clothing stores are here to stay. In this rapidly changing scenario, what can you do to differentiate your clothing and apparel brand from the rest of the competition?

Eating healthy in a fast paced world is easier said than done. But the necessity of staying disorder-free and fit for life remains as important as ever. Nutrition specialists, registered dieticians and certified nutritionists are in high demand as they guide people towards healthy living and healthy eating. But in this cluttered market, how do you stand out in the crowd? (more…)

A grocery store typically enjoys customers as its products will always be needed as long as we require food to eat. But there’s more to just having a shop with products that meet everyday needs of customers. Your success will depend on how well you’re able to promote your grocery business. (more…)

With the number of DIY adventurers growing, hardware and home improvement sales have been consistently increasing. There has been a similar shift in products made by industrial tool makers. Air compressors and power tools are now lighter and smaller. That makes them more versatile and user-friendly. If you’re looking to be part of this thriving market you will need tools to market your tools. (more…)

The future is bright with huge potential for growth for the health and wellness industry. The global health and wellness food market is likely to grow at an incremental value of $281 billion between 2017 and 2022 according to research by marketing firm Technavio. At least 37% of that growth will come from the Americas. The increasing adoption of healthy food products is a key factor in the determination of this trend. (more…)

Your website is the storefront of your business. Not only does it tell people what you can do for them it also tells them how you do it differently. That is crucial to setting yourself apart in a sea of sellers all vying for the same thing. But user-friendly website design needs your site to respond instantly to user demands without making her think. This is where Angular JS has proved to be indispensable to seamless user experiences.

Wisitech

Wisitech is a leading IT consulting, technology services and digital marketing solutions provider. From ideation and planning to custom web/mobile UI and UX design and development to testing, integration, and deployment – you get everything done by a dedicated team of technology architects.