California | PEOPLE IN BUSINESS

3DShopping Execs Join NextLeft

* Allen Rhodes and Danny Tong have joined NextLeft Inc., a digital strategy and branding firm in Woodland Hills. Rhodes will serve as creative director and Tong as art director. Both were formerly with 3Dshopping.com.

* Technicolor, the Camarillo-based processor of movie film and maker of videocassettes, CDs and DVDs, has named David Demont vice president of human resources. He is a former human resources executive at Unocal.

* Watson Pharmaceuticals Inc., a Corona-based generic drug maker, has appointed Donald Britt senior vice president of corporate quality assurance. He held a similar post at Schein Pharmaceutical, which was acquired by Watson in August.