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…Refining the Tastes of Broadway Audiences: The Theatre Guild and American Musical TheatreClaudia Wilsch Case17. More than a Producer: ‘George Abbott Presents’Paul R. Laird18. Rodgers and Hammerstein: The Sound of MoneyValerie M. Joyce19.…

…Musical Theatre in the Digital AgeJessica Hillman-McCordPart I. Creating Musicals and the Digital2. Connection in an Isolating Age: Looking Back on Twenty Years of Engaging Audiences and Marketing Musical Theatre OnlineLaura MacDonald3. The…