Cook’s Pest Control Mascot, Cookie (center), stands with Talladega Superspeedway Chairman Grant Lynch (left) and Jonathan Moral, Marketing Director for the tracks newest partner - Cook's Pest Control - on the mammoth 33-degree banking. Cook’s Pest Control is now the Official Pest Control Service of Talladega Superspeedway and will provide NASCAR’s Biggest and Baddest track with protection services throughout speedway.

Talladega Superspeedway, historically known for producing the best motorsports competition on the planet, is proud to announce a different style of racing - U.S. Navy SEAL style - with the HESCO BONEFROG Challenge on Saturday, March 25, 2017.

The first proposed name for what is now known as Talladega Superspeedway was Alabama International Motorsports and Testing Facility at Talladega. While that name was shortened to Alabama International Motor Speedway and "Testing Facility" was removed from the title, tests have played a significant role in the track's storied history.