Welcome To Louis Vuitton’s Magical Wonder Emporium: Step Inside…

Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.

Louis Vuitton will open the doors to a majestic new shopping space, the Townhouse, at London's Selfridges on Friday November 8

Louis Vuitton will open its doors to the Townhouse, a spectacular retail space set in the heart of London’s Selfridges, on Friday November 8. And we are beyond excited…

Built over three inter-connecting floors, Louis Vuitton invites shoppers to splash their cash in one of the most theatrical and architecturally-striking shopping spaces we’ve ever laid eyes on.

Designed by French born, Japanese-based designer Gwenaël Nicola, it’s safe to say the Townhouse promises a browsing experience like no other…

Upon entering, visitors are greeted with a gigantic spiral structure jutting up through the ceiling of the historic department store where a head-spinning revolving elevator hides inside. Yep, you heard us right.

The Ground Floor presents leather goods and the fashion house’s first Digital Atelier – a cutting-edge interactive table where shoppers can learn about the history and craftsmanship of the heritage brand – while the First Floor will hold, for the first time ever, the full Men’s ready-to-wear collections from famed Men’s Style Director, Kim Jones.