This shampoo has been specially formulated and produced for dog's with white and lighter coloured fur. It contains Aloe Vera and comomile to help both moisturise and keep your dog's coat tangle free. It's pH neutral blend also means that it is non-irritant and kind to your pet's skin, which also makes it especially suitable for dogs that have sensitive skin. With added passion flower, you can be sure that your pooch will smell simply amazing.