opr News

The Second Age of the Cipher

5th July 2017: What do ciphers, privacy and data have with to do with Cannes? For those of you who have seen The Imitation Game, this history of ciphers dates back to Alan Turing who developed the first electromechanical machines…

A Life More Ordinary

4th July 2017: If there are two big stories at Cannes this year, it’s the continued presence of mind blowing new technology and the ever present rise purposeful marketing, (a trend we called brand activism last year) – with the…

Game On Down Under: opr enlisted for Invictus Games Sydney 2018 Launch

29 June, 2018: The Invictus Games are coming to Sydney in 2018 and opr has been enlisted to help deliver the Invictus Games Sydney 2018 messages and showcase the healing power of sport. The Invictus Games Sydney 2018 celebrate sporting…

Census 2016: A Snapshot

28th June 2017: Census is like Christmas for people like me – the planners and strategists of the communications world. Every five years the Australian government conducts this country’s biggest bit of research – providing an almost perverse insight into…

2017-18 NSW Budget – Cash in Hand, Cash in the Bank, Cash to Spend

21st June 2017: The NSW Treasurer, Dominic Perrottet, has firmly placed families and communities at the centre of this year’s budget with a focus on hospitals and school building projects. As the Treasurer stated “our economic and fiscal position is…

opr moves head office to Sydney’s hottest precinct

20th June 2017: It has been years in the planning, months of coordination and this week, opr has landed in our new offices, in the burgeoning Barangaroo precinct. Barangaroo is the $6billion+ project which is redefining an area of 22…

The importance of purpose in shaping hearts and minds

16th June 2017: Samara Kitchener reflected on a culture where tribal chiefs guide through change, providing leadership and giving purpose to their people. As President of the NSW Public Relations Institute of Australia, she was acknowledging the traditional owners of…

You can’t fake change at the World Business Forum

5th June 2017: Wikipedia founder Jimmy Wales wants to fix the news. That was the biggest story from day two of this year’s World Business Forum in Sydney. As an internet entrepreneur he knows a thing or two about disruption…

opr takes home the PR Campaign of the Year at the MCV Pacific Awards

2nd June 2017: Another night, another awards ceremony as opr is recognised for their viral Xbox Onesie campaign! The Xbox@Ogilvy team made their way to Sydney’s ivy Ballroom for the fifth annual MCV Pacific Awards last night. The event recongisies…

Thinking differently is simple at the World Business Forum

2nd June 2017: In the communications business we challenge ourselves every day to disrupt the normal. We want to be creative and deliver new ideas that will keep our clients ahead of the competition. This felt very prescient at the…

Howorth wins Riverbed Technology account

Sydney, May 24, 2017: Following a competitive pitch, opr’ specialist technology agency, Howorth Communications, has added Riverbed Technology to its growing client roster. With an immediate remit to raise brand awareness for Riverbed in Australia and New Zealand, Howorth will…

16/05/17 The accolades keep coming for Pulse Communications in 2017! The latest news is that Pulse has been shortlisted for three PR Week Asia Awards. The PR Week Awards celebrate inspiring campaigns from across the Asia-Pacific communications industry. Agencies that…

Museum wins regional “Dance Off” and wants YOUR vote to take on the world!

I don’t know about you, but there’s nothing like a happy, heart-warming video to put a smile on your dial! So, when the Museum of Applied Arts and Sciences (MAAS) released their Dance-Off video as part of the ‘When You…

If saving is too hard – spend big! – 2017-18 Federal Budget

There is nothing like spending on nation building projects to deliver the Government’s new mantra of don’t tell but show. The Turnbull Government heard loud and clear that innovation was intangible and un-relatable to the common man. Yet, building things…

opr a proud supporter of a ‘bright’ future for health care and medical research

May, 1st 2017: Last week, the Nelune Comprehensive Cancer Centre (NCCC) in Sydney was officially opened by The NSW Premier Gladys Berejiklian and Minister for Health and Medical Research Brad Hazzard. The NCCC brings together world-class health care and medical…

Brian Corrigan joins Howorth as Director of Content

Sydney. April 28, 2017. opr’ specialist technology and business to business agency, Howorth Communications, has appointed the former Australian Financial Review’s business and technology journalist, Brian Corrigan, to the newly created position of Director of Content. Corrigan will be responsible…

opr Announces Sponsorship of 2017 Vivid Festival of Ideas

opr, in partnership with the PRIA, has announced that it is the principal sponsor of this year’s Vivid Festival of Ideas Communication and Brand Event on June 13. According to the PRIA, brands and organisations are increasingly standing for social…

ANZAC character

On this Anzac Day, 2017, is this a question you would consider? What has Anzac Day become and what does it mean to us as individuals and as a nation? Let’s take a moment to reflect. Is it a day…

Bernard Salt on Melbourne, China and everything in between

What is the social and economic outlook for Melbourne and Australia? This was the question that Australia’s leading demographer, Bernard Salt, tackled at an opr breakfast this week in Melbourne. While the answer is a complex one, Bernard was able…