MCB PARTNERS GET THE MELBOURNE EFFECT AT INDUSTRY EVENT

Melbourne's
ability to deliver business events that have long-lasting impacts and legacies
is driving The Melbourne Effect, Melbourne Convention Bureau's (MCB) new
brand positioning.

"Melbourne
is renowned globally as a conference, corporate meetings and incentive
destination that goes above and beyond to deliver for planners and delegates,"
said MCB Chief Executive Officer Karen Bolinger.

"But
planners want to know that their host destination can offer more than
world-class infrastructure and ease of access. They want their business event
to deliver well beyond the event itself.

"Melbourne
is creating a real point of difference by driving action and real change, and
creating legacies. These are becoming a compelling reason for planners to
choose Melbourne."

Ms
Bolinger said The Melbourne Effect brings together the city's
intellectual capacity with its ability to connect people and facilitate
collaboration.

More
than 140 people experienced The Melbourne Effect when the MCB brought
together the Melbourne business events community at Space@Collins on 11 June.

The
industry event was the official launch of MCB's 2015-2016 Partner Program,
which offers a new tiered structure, providing partners with opportunities to
increase their level of engagement with MCB.

"Our
revised Partner Program is designed to offer more value across the partnership
tiers through more client-facing opportunities such as participation in bids
and business development activities, involvement with marketing, direct
business leads and networking events," Ms Bolinger said.

"All
partner tiers are now included in the Melbourne Planners Guide, the go-to
reference for business event planners.

"Our
global networks and contacts are second-to-none and means we can offer
opportunities to our partners that they can't get elsewhere," Ms Bolinger said.