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How health care pros and patients use Reddit

Around 80 percent of folks on Reddit are 18- to 35-year-olds, an often difficult market for health care communicators to reach.

You can find this population on Reddit, the 11-year-old network that prides itself on “front page news” that’s “upvoted” and “downvoted” by its community. If you’re not well versed on Reddit, Mashable’s description is succinct:

What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are "downvoted." This determines a post's position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

The Reddit home page features content submitted to the site's most popular channels, or "subreddits"—Technology, WorldNews, Music, Gaming and more, says Mashable.

As you discover more niche communities, you can subscribe to those subreddits, which will push popular posts from those channels to your homepage. You can always browse those individual subreddits directly. If a subreddit gains enough subscribers, it can become part of the default homepage, thus driving additional traffic and subscribers.