The project, inspired by Esther Honig's project Before & After, questioned how we understand body image issues and beauty standards in the world. Now it's asking men the very same question: "What does the ideal man look like?"

According to Superdrug Online Doctor, the "goal with this project is to fuel a revolution: to spark real change about body image, to empower people to prioritize health above appearance, and to promote body confidence around the world."

They also note that men who are faced with the pressures to be stronger, slimmer and more muscular often by the media and advertising suffer "equally with women" around the idea of body confidence.

"We hope this report helps to empower men to place their physical and mental health above appearance to ensure we become a nation where body confidence is, in fact, the cultural norm," writes Superdrug Online Doctor. "We want to affect change: to empower children to start life confident about their bodies, to promote health and wellbeing over quick-fix diets, and to encourage society to embrace people with all body shapes and sizes."

To see all the 'Perceptions of Perfection' images for both male and female, check out the slideshow below: