Working closely with the new building owners, Pearl Street designed a simple yet powerful logo that honoured the buildings past and spoke to its future as part of a revitalized downtown. A building this grand didn’t need colour in its logo: just a powerful image that works well on its own and as part of the new website that helped launch a crowdfunded campaign to support the repair of the building facade. Pearl Street also designed the website, crafted the project messaging and supported a successful media launch.