Social Media

This April, WeChat added several new functions and features to their mini programs and official accounts. What are they and what kind of effect are they having? Let’s take a look.
Mini program QR codes
One of the latest functions that WeChat has added are QR codes for...

In April this year, the Digital 360 Conference was help in Shanghai. Bringing together some of the top leaders in marketing and advertising, covering important topics regarding marketing, social media and e-commerce. Here we bring you a list of key takeaways from the conference that you might find...

As evident from backlash received earlier this year, international luxury brands have repeatedly payed the price for attempting to play the Chinese style” card with local consumers. Though luxury brands mean well through their less successful products and campaigns, all too often do these fail and backfire due...

Baidu is China's number 1 search engine, and has held a dominant position in the market for over a decade, like Google. But this could all change over the next few years. With the news that WeChat is launching a new Mobile Search Department, we look...

WeChat has been a recurring topic of interest for marketers trying to access the Chinese market. With over 818 million monthly active users, its not hard to see why. For a business to develop better wechat marketing strategies for greater results, understanding and knowledge is crucial. This...

The Chinese free independent traveler (FIT) has become a common theme across travel conferences and events. They are regarded as a more "sophisticated" Chinese clientele. For smaller tourism businesses, Chinese FIT are a way into the booming Chinese tourism market, which so far, has mostly...

If you were to over-generalise the wealthy young consumer, you'd typically get two types of people: 'Fuerdai' ('second generation rich) or millennials who have inherited wealth from their parents and spent it on luxury goods in order to gain status and post-90s folks who focus...

The Chufei Churan twins Yoni and Joyce, two Chinese internet celebrities, are using their fanbase to introduce Australian products to China. Dubbed as the Chinese Kardashians, these 29 year olds may not have their own TV show but they do have a massive following on Chinese...

In a recent report by BNP Paribas, "The Shopping Guide: Bloggers in China", fashion bloggers are said to "have filled a void on the internet ahead of luxury/fashion brands and publishers" in educating Chinese consumers about different global brands. The influx of rapid change has meant...

Blackmores has been publicly shamed, on China's annual Consumer Rights Day for violating the Chinese government's strict "truth in advertising" laws. The vitamin company was fined approximately $69,000 for claiming online and in stores that it was Australia's top nutritional supplement brand, and that its...