Greenfingers is looking forward to another exciting year. Being found online is one of the key goals of the charity in 2017. Garden Connect will support Greenfingers to achieve this via an extensive Google AdWords campaigns under the Google Grants program.

Google Grants is the name of the charity support program from/ by Google. Garden Connects' sister company has extensive experience experience with Google Grants so it was an obvious starting point "We've been around in the charity industry in the Netherlands for almost 15 years by now. When we initially spoke to Greenfingers we realised there's a lot of untapped potential for Greenfingers in the UK so we decided to apply for Google Grants." explains Edwin Meijer, MD of Garden Connect.

The Google Grants program allows registered charities to spend ,000 per month on Google AdWords clicks: "A lot of money which can make a significant difference to any charity. We've started the campaign late December and have already noticed an increase in traffic going to the Greenfingers website. It will take time but we have good hopes we will eventually spend the entire budget every month. Now traffic alone is not so interesting but the increase in response, participation in events and ultimately donations is what counts. So increasing conversion rates on the website will be the next step in the process."

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Date:

Wed 19th Dec 2018

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