The minister confirmed that the UAE is currently leading global efforts to assess the size of the Islamic economy sector through a specialised study being undertaken by the concerned authorities in the UAE.

Key challenges facing the international halal system and how to overcome them, as well as innovations that will achieve balance between growth in the industry and compliance with Islamic Sharia will be discussed.

It is now the media sector, and specifically Subscription Video On Demand (SVOD), that is at the centre of a unique convergence of 5 powerful market dynamics in the Muslim Lifestyle sector.

Streaming video on demand, geared for the Muslim millennial digital consumer, offering inspiring lifestyle content, delivered via apps to mobile devices in Southeast Asia. This is a formula that will change the way that Islam is perceived.

The driving force behind Alchemiya is our love of global Islamic culture, art, music, design, food, and we want to share that with as many people as we can.

This culture has produced some of the most iconic objects in the world: the Taj Mahal, Persian carpets, Uzbek embroidery, Arabic Calligraphy. These buildings, objects and ideas illustrate the high points of Muslim creative expression and are valued by everyone. They also inspired us to define values for Alchemiya that encapsulate the intention behind them, to be productive, peaceful, creative and to strive for excellence.

Our purpose is “To offer inspirational content that reflects the rich culture of the Muslim world”. Alchemiya exists in the digital world, with no physical presence but behind it lies the same intentions that created these beautiful objects. We approach our work with the same care and hope for the same result…to lift the human soul and fill it with joy.

With the realisation that what we watch – consume – with our eyes and ears and imaginations is just as important as what we put in our mouths, supporting video-on-demand operator is a natural extension of our work on HalalFocus.

More than that, success for Alchemiya also means the spread of the all-important messages of peace, productivity and creativity; messages that are a natural antidote to radicalisation and Islamophobia. Alchemiya brings more peace and well-being to our own lives and the lives of those around us.