March 13, 2012

New York, NY and Kaiserslautern, Germany, March 12, 2012 – During an Emerging Technology session at SXSW Interactive, Netbiscuits, the world's leading platform for the development and delivery of next generation mobile web applications across all mobile and connected devices, introduced Tactile, an efficient design and development framework that utilizes today's web standards to enable the seamless creation and delivery of engaging mobile web experiences. Utilizing the Netbiscuits SaaS Cloud-Based Platform, Tactile simplifies development and deployment complexities while reducing the time and cost of publishing and maintaining high-quality/rich user experiences for today's feature-packed, gesture-driven devices.

"As more consumers across the globe turn to the mobile web to search, shop, share and connect, marketers have to create and deliver even more engaging branded experiences in multi device environments," said Netbiscuits CEO Michael Neidhoefer. "We help Enterprises to do this efficiently without compromising quality of service. Netbiscuits Tactile closes the technical and creative gaps encountered when trying to create HTML5 based, touch enabled mobile web apps that render properly no matter the device, operating system or country in which the consumer is going mobile."

Combining server-side optimization, client-side optimization, device detection, progressive enhancement, and responsive design, Netbiscuits Tactile is an unparalleled cross-platform publishing environment. Using next-generation web standards such as HTML5 and CSS3, web apps can be rapidly created without wasting time and resources compensating for browser, operating system and device fragmentation. For developers and designers, Tactile identifies the specific device classes requesting access to their content, tailors diverse multimedia content from a server and delivers that content in formats optimized for a device's specific profile and screen dimensions. Web apps produced using Tactile provide end-users with an instantaneously responsive and reactive experience equivalent to those enjoyed on native applications.

Recognizing the range of devices and tablets in the world today, Netbiscuits were selected to deliver a global mobile campaign for Sprite®. As part of this initiative Netbiscuits have developed the smartphone and feature phone versions as well as a demo tablet edition of "the Sprite Uncontainable Game" to illustrate how functionality is developed across all screens around the globe. The interactive program teams six NBA players, including Kobe Bryant and LeBron James, to discover 24 amateur ballers from around the world who will represent either Team Sudden or Team Intense in the Sprite Uncontainable Game during NBA® All-Star 2013 in Houston, TX. Sprite is shining a spotlight on undiscovered basketball talent and celebrating players' expressive moves by participating in the Sprite Uncontainable Game as players and fans.

Netbiscuits Tactile delivers four main benefits:

Tactile Markup replaces a large portion of JavaScript, reducing the size and complexity of the code without compromising the user experience.

Large number of 'out of the box,' cross platform optimized display and behavior effects and events.

Device Information Services provide device characteristics from the device and from NB Testing Intelligence to all touch points of a web application - At the edge enhancing redirection decisions, at the backend systems allowing for specific device-class computing and at the client side for native user experience.

Tactile's HTML5 framework allows developers to extend the JavaScript library at all layers - from kernel to UI components - or using CSS Preprocessor capabilities.
Integrating with any backend system for all types of mobile web sites, Netbiscuits Tactile can be leveraged on all multi-touch devices. You can find a full list of supported devices follwing this link: http://tactilebeta.apps.netbiscuits.com/reference/topics/devices.html

About

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers.