September 26, 2006

Bluetooth Test Marketing in Supermarket

Adverblog describes an Asian food brand called " Go-Tan" which is testing a Bluetooth marketing campaign in a Dutch supermarket.

"Custumers shopping in the supermarket (and anyone walking within a 100m distance) who has an open Bluetooth connection, receive a message indicating the discounted Go-Tan products available in the store.

The action will last until the end of the week, and it's still too early to look at the results.

... According to the Emerce article wehre the story initially appeared, over 25 percent of Dutch mobile users leave their Bluetooth with an open connection".