More or Less: Amount of Personal Information Displayed in Social Network Site Profiles and Its Impact on Viewers’ Intentions to Socialize with the Profile Owner

Lemi Baruh, Yoram Chisik, Christophe Bisson, Basak Senova

Last modified: 2012-05-20

Abstract

This paper presents the results of an experiment that employed a 2 (low vs. high information) by 2 (male vs. female profile) design to investigate the relationship between amount of information displayed in a Social Network Site (SNS) profile and profile viewers’ intentions to engage in further social interactions (communicate online, add to SNS profile, and meet face-to-face) with the profile owner. The results indicate that more information increases the likelihood of relationship initiation for male profiles but decreases it for female profiles. Also, viewers are inclined to initiate an interaction when less information is presented in an SNS profile of a person from the opposite sex; but require more information from their own sex.