From Gerald (Gerry) Brown, Media Consultant in Hong Kong, the latest buzz on the Digital Broadcasters market in Asia-Pacific, South Asia and the Middle East covering the latest content and hardware moves in HDTV, 3G, IPTV, Mobile TV, terrestrial radio and TV, cable TV, broadband, satellite broadcast and streaming online.

Sunday, June 18, 2006

Worldspace india

Satellite programmer, WorldSpace India with a fanfare said it has
launched India's 'only' 24-hour all sports (radio) channel 'Play'.

To do so, it is partnering with BBC and sports content giant, Trans
World International (TWI) to bring subscribers an exclusive mix of
programming that captures the action, news, views, and profiles from
the World Cup, the largest global sporting event.

WorldSpace added that India's top footballer, Baichung Bhutia, joins
the WorldSpace team as they decode the strategies, talk you through
the day's highlights from Germany, and rope you into the game with
exciting contests and interactive programming initiatives.

But nowhere, do I read that there will be "live" ball-by-ball
commentary, nor did the announcement say WorldSpace were an official
rights holder.

If the facts stand, as I understand them, I find there is a lack of
credibility in a claim to be India's only 24 hour sports channel when
they don't give the listening fans what they want i.e. everything,
but the live commentary of the games.