DJ Expo 2012
The Recap.

If twenty years of watching our industry evolve has taught us anything, it's this: There's not a single person reading this that couldn't benefit from the wealth of know-how, networking opportunities and savings found at DJ Expo. If you didn't (or couldn't) make this year's event, here's a look at why staying home is a habit worth breaking...

Day 1 - The POOL Party

A packed be-our-guest crowd joined us poolside at Harrah's Resort Monday night for a party helmed by DJ Fatman Scoop and WKTU's Bartel, with performances by Krewella, Tommy Sunshine, Disco Fries and Shine, John De Sohn, JES, Erik Velez, Serafin, and the KTU Allstars (DJs Riddler and PRIME, Raphael Valentine and Tommy Knapp). Drinks, fierce beats and towel-snapping ensued.

Day 2 - The Promo Only Artist Showcase

What did those in attendance do with all the money they saved on the exhibit hall floor Tuesday afternoon? Judging from the standing-room only crowd attending our Tuesday night Promo Only Artist Showcase, we'd say that spare change went to a few well-earned beverages as Sean Paul, Taylor Dayne, Breathe Carolina, Cobra Starship, Shannon, and Paul Van Dyk & Plumb rocked the House of Blues stage. Also under the spotlight Julissa Veloz, September, Kat Graham, Grace V, DJs Leony, Slique, Scotty B, Larry D, emcee Clinton Sparks and more. Brought to you by Denon and Chauvet Lighting.

Days 1-4 The Expo Floor

Deals were everywhere, but those who swung by Booth 200 caught some mouth-watering specials on Promo Only CDs, DVDs, specialty discs and subscriptions – including some rad discounts on our POOL digital selections. Lines were long but those in waiting didn't mind as they sat and enjoyed an up-close and personal test-drive of POOL.

Next year's Expo is just 360 days away. You can read about it here. Or join us there for Promo Only Jersey-Shore style...

Your requests for the video content you need for your venue/events is not only appreciated but important to our programmers. Please email your requests for older content to Throwbacks@PromoOnly.com and suggestions for newer releases to VideoRequests@PromoOnly.com

From the way she commanded the House of Blues stage at this week's Promo Only Artist Showcase, you'd think Julissa Veloz had been singing her whole life. And you'd be right.

By age 10, Julissa was already attending the Newark School of the Arts and performing for corporate events at Verizon and Prudential. Age 14 saw her well on her way to the prestigious Juilliard School of Music and a life as a classical musician when she caught the R&B bug, and the ear of producer Gerry William (Justin Timberlake, Celine Dion and Mandy Moore).That her first two singles came and went with little fanfare did little to deter Veloz, who soon found herself battling it out against Kris Allen and Adam Lambert in the final rounds of America Idol Season 8. Sidelined by laryngitis, Veloz reluctantly bowed out of the competition and onto the roster of DJ/Producer Rod Carrillo's label, from where she has launched Billboard Dance chart-toppers "Take Control" and "Predator." Today she stands poised to make it three in a row with her new YouTube sensation, "A Very Brady Day."

We asked Julissa about one of our personal favorites, a track called "Mayhem," that we find ourselves reaching for with regularity…

"Well, I wrote the record right after my ex-boyfriend dumped me on New Year's Day… on Skype," Veloz laughs. "I was working through it."

That explains a lot, as you're about to see…

"Mayhem" can be heard at Music Choice, Sirius, AOL Radio Dance, Clear Channel and on a variety of mixes available via Promo Only OnLine.

Atari Tiny RiotShare your pain and feel better right away

Tough day? It's DJ stress-buster app Tiny Riot to the rescue. Just load, laugh and share your frustration with a few thousand of your Facebook friends, all of whom are as tired of "Call Me Maybe" as you are.

POOL PlatinumYour One-Stop DJ shop

If you're like most of the DJs we meet, you're getting your remixes from one site, your Clean Edits from another, your extended Video Intro Edits from a third, and spending a lot of time keeping track of it all. Factor in the cost of subscribing to three or more services, and we're guessing you'd welcome an easier, more affordable solution…

Solutions are exactly what POOL Platinum, our deluxe audio/video service, provides -- but don't just take our word for it.

As a Platinum subscriber, I have a mind-blowing amount of music and music video at my fingertips. So much content! I love to say yes to the request and POOL always makes that possible for me. HD Video, lossless audio, remixes, mixes, classic throwbacks, ambient video, genre after genre – Platinum is the best bang for your subscription dollar period. DJ Rob Thorp - TNT Entertainment

I've been with Platinum since it started and find I have all the music and videos I need, including the Christian releases that have opened the door to do church dances and more! And saved time and money by not buying elsewhere! Great job, Promo Only!DJ Gordon Slagle - ADJA Pittsburgh Chapter President

Easily the best, most complete service I've ever had. Thanks for making life easier for us DJs!DJ Ruben "Swift" Vidal - Sugar Groove Records

"Professional mobile DJs MUST know how to properly program music to fit various audiences," says DJ Success Coach Stacy Zemon. "If you want to keep the dance floor full, then 'reading' the crowd and playing the right songs to please them is a crucial skill to learn!"

Music to Fit Your Audience – Programming: Part 3

This month brings us to Part 3, the concluding installment of this series on music programming. In Part 1 I discussed selecting music to fit your audience. In Part 2, I discussed building music sets. Now, let's talk about organizing your music or sets in a manner which fits the three basic segments of your typical event." For the full story by PMDJ Writer and "Music Professor," Dave Austin, CLICK HERE

For ideas, information and advice from industry experts, visit ProMobileDJ.com every day to better your business and income!

And while you're there, join the Pro Mobile DJ Club. You'll get LOTS of valuable FREE RESOURCES to manage and grow your company!

Disc Jockey Video Network – Internet TV for DJs, by DJs.

Tired of searching around endlessly on YouTube® for quality DJ videos? Then you're gonna love DJVN! DJvideoNetwork.com is a free site that features an ever-expanding library of shows that can be watched by topic including gear reviews, tutorials, news shows, and much more!

Community membership is also free. As a member, you can share your opinions, ideas, and questions with other DJs of all types.

DJVN is always on the lookout for engaging, original new material. Check out the Content Partner area on the website to see how you can showcase your productions to other DJs around the world for free!

It Pays To Play
Just ask the most-winning DJ in Promo Only History

He's won three Promo Only contests in less than a year, racking up $1500.00 in Promo Only goodies. That makes DJ Rob Thorp the biggest winner in our giveaway history.

Rob's secret? A can-do attitude.

"All I did was enter," says Rob. "Promo Only holds contests for T-shirts, discs, swag, Expo passes and even subscriptions all the time! Keep an eye on their newsletter and Facebook page for easy-to-win contests, as well as a lot of other great DJ information, and you can't lose."

Of course, you can't win, either -- if you don't play.

Will we see you next time in our winner's circle? You never know 'til you try.

Indie Label Spotlight: Carillo Music
Chart-busting hits with heart

Ask Rod Carillo about Rod Carillo and Rod will talk, at length, about everything but Rod Carillo – especially music – especially the music Carillo Music, the little label that could, is steady parading to the top of the dance charts.

The secret to Rod's success? "We never forget that are people behind every record -- they're called artists," says Rod.

Rod's devotion to artist development is both old school and revolutionary, harkening back as it does to the days of Motown and Atlantic when label A&R staff would nurture their artists to fruition, a tradition that has sadly waned with the advent of YouTube, social networking and the demand for out-of-the-box (dare we say, cookie-cutter) hits..

"It's a battle we fight every day," says Rod. "We don't have the big budget of a major label; we've achieved radio play because of grass roots response to pure talent. Too many labels forget about their artists; it's more about the remixer; it's more about the theatrics, more about the production. We really believe in artist development; we really believe in our artists."

Case in point: In addition to steering the career of breakout dance artist Julissa Veloz, Rod is ushering newcomer Alexis Salgado to the world stage. "It's a joint project, actually, with Julissa, one that has us very excited. Alexis is our next wave."

Promo Only Props to...DJ Charlie P

Performer DJ and Artist, Charlie P is set to break the global DJ record this August 21-26th
at Present at Times Square with a five-day marathon DJ set. That's a lot of coffee, people -- all for a good cause as Charlie raises awareness (and hopefully some mega-dough) for First Candle, a national nonprofit health organization working to combat SIDS (Sudden Infant Death Syndrome).

Looking for the latest Promo Only Clean Edits available via POOL? Here's where you'll find 'em (and where you won't).

Daily releases (aka Multiple Releases): We serve up singles daily as the labels release them. And while these singles are radio friendly (FCC compliant), they can occasionally feature words such as "ass," "bitch," "ho," "hell," and other slang that while not deemed obscene can be offensive to some audiences. We suggest you PREVIEW our single releases before play.

Weekly releases (Express Audio): We put the pedal to the metal on our weekly releases, but you will find a number of Promo Only Clean Edits clearly labeled in your Express Audio folder...

Album Folders (monthly releases): Just like our CDs, you'll find our Radio folders feature an abundance of Promo Only Clean Edits and radio-compliant content. Again, preview any track not labeled Clean Edit for any offensive FCC-allowed content!

Caution!!! Any folders marked Club or Latin should be previewed prior to play. We do NOT edit our Club and Latin content.