International Course on Media and Communication Methodology

MKVN04 Media and Communication Methodology (15 credits)

The study of media, communication and culture has a rich tradition in various methodological positions in the social sciences and humanities. This course critically evaluates the politics and ethics of research methodology in the international study of media in society and culture.

The course is structured according to four areas of enquiry: media industry and production; media policy and political economics; media and communicative form; and media audiences and publics. These four areas of enquiry provide a framework from which to analyse methodology within media and communication research. For example, historical research in the history of media institutions, participant observation of media professionals, film making or photography about media processes, diverse research approaches to internet users and producers, and quantitative and qualitative audience research. The overall aim of this course is to evaluate the significance of methodology to international media and communication research.