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It’s an exciting time to be an author, especially as we’ve just entered NaNoWriMo (National Novel Writing Month). But whether you’re attempting to write a novel in a month, or you’re just plodding along, trying to finish the book you started writing earlier this year, it’s never a bad idea to consider adding in some book promotion elements that you can tie into your book marketing once the book launches.

You’ve probably all seen things like product placements, where a box of Kleenex is strategically placed and someone reaches for it, saying something like: “Would you like a Kleenex?” That’s some great product placement. It subtly mentions the brand, in context of the movie. Hallmark movies does this a lot – and if you look for it, you’ll start seeing it in more places. It’s smart marketing, not just for these products, but for your book promotion, too. Because carefully crafted angles can create opportunities for some really fun—and useful—book marketing strategies down the road. Let’s take a look at a few, and brainstorm some new potential book promotion angles along the way.