As a small biz, I’ve relied on elreleases for more than 12 years. You ALL are the BEST. Cannot thank you enough.

Marc K04 Feb 2019

couldn't be easier, and we had a last minute change which was no problem.

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As usual, erelease makes press release posting fast and easy. We buy bulk credits to keep cost per release low. I simply ask for a basic grammar review, just in case I messed up somehow.

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Megan has been like an expert guide, I feel taken care of!

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I appreciate the follow-up calls when I don't complete the order. I usually only pause to coordinate timing with the rest of my marketing team, but it's still a nice touch and I like receiving the calls.Thank you

Intuitive and user friendly. We have been using eReleases for a number of years due to the uniformity and consistency of quality, service and affordability.

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Very easy to purchase a package, easy to set it all up and Megan in customer service helped me with a few edits after we'd submitted -- she was fantastic!

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This was my first time using your service. Very easy to submit our release, timely and very detailed email reporting. I had a few questions when placing my order Jan. 2, Allison McAlister was very quick to call me back when I emailed in my questions. On Friday morning January 4 we received an em

I originally bought the Newsmaker level, but because the project scope was much larger than my team originally anticipated I came to attempt to upgrade. I contacted customer service and they upgraded me for free and I even received a small refund! Customer service was top notch and very accommodatin

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PR Newswire is a topnotch organization. The people are great and the system easy to use.

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We LOVE working with e-releases. The online chat with Samantha was quick and helpful (as usual). E-releases service and pick-up is so good we never work with any other press release distribution services. Please feel free to use us a reference anytime. Patrick Pharris, CEO of Pharris Media, ReachOrb

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The quality of service is shockingly incredible: Professional, Responsive, Courteous, Thorough, Attentive. Working with eRelease has been one of my most pleasant business experiences in quite some time.

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Easy and intuitive to use the ereleases website. Plus they communicated when I hadn't completed an order and then called me when I did complete it to offer support. Very responsive.

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The most important thing that I appreciate about my purchase experience is that you found a way to honor previous money that I paid two years ago when I had good intentions but not enough organization in my company to take advantage of the deal I got.Secondly I appreciate that when ever I calle

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What I like about e*releases are the personal attention and fast turnaround. The process of placing the order is very straightforward, it takes just a few clicks. However, I always know that the editor will contact me if there are any issues with the text, headline or other details.

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Really helpful aspects to smooth the way. More info buttons if I get stuck or just want to make sure I'm on the right track. Very nice experience :)

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I love everything about ereleases. Your results and responsiveness goes above and beyond expectations. Truly, you set a bar for honesty and integrity I have never encountered in regards to a purely online business tool. Also, thanks for the free and informative book on Press release writing !

Peter J W13 Aug 2018

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E-releases provides an exceptional product at a great price with awesome customer service. They are without a doubt my favorite press release distribution company.

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This was my first time taking over our company's use of e-releases; I had to let my session time out, and e-releases gave me a phone call to check if I needed help. Now that's going above and beyond!

andrew m29 May 2018

As a rookie in preparing Press Releases, I depended 100% on e-releases.org. After considerable time spent w/ your exceptional and professional staff, who worked w/ me to craft my intended message, my Press Release was launched. The results have been an unqualified success. I will continue to use

michael10 Apr 2018

eReleases makes doing press releases a breeze. Their staff is super helpful and will offer guidance on if you could be doing something better. I love that they always call and email offering any help they can.

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You guys have rocked my PR world for -- I don't know -- ten years now? Thanks for another outstanding effort!

Elias J25 Mar 2018

Perfect. Our last release was very successful. Generated a public radio interview also. Thanks.

Thomas LDE, United States12 Mar 2018

Everything fine as usual. Instant help from the chat agent when I was unsure of a step in the filing process. My photo was added to the release as requested. eReleases is a professional operation start to finish, and we've always gotten great service from them.

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Pearl, Allison, everyone at eReleases is just so professional, caring, and always available to share their considerable expertise. I cannot imagine every using another service! Thank you so very much!

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The online tool is great - easy ordering step by step. I did have a quick question and the online chat was perfectly able to help.

Ajay MCA, United States20 Jan 2018

5 stars is not enough. In this e-age where companies take order online and then the buyer swims or struggles ... you amazed me with your constant communication, responsiveness, and followup. I felt good from the beginning and I must say, I am going to copy "how to do business" from you! Impressed

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eReleases has amazing customer service and support. There has been last minute questions or concerns and their team responded immediately with resolution. This is the best PR platform I have used.

Lynn Russo W12 Dec 2017

Very easy to work with. It's not only a well automated system but there are live people that I can reach in a split second if I need them. It's the perfect hybrid of both worlds.

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I love eReleases. I have found that they have the best results of any service online for the best price. Mickie and his team go above and beyond with customer service and I love that I can see that my release is actually read by members of the media. Thank you for your help in getting our news in fr

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I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.

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Great user experience - they even called me yesterday to find out if I had any problems submitting my press release yesterday.

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The step-by-step process, clear instructions, and contextual help make this a very user-friendly process.

James SWA, United States20 Oct 2017

eReleases is a tremendous value for me and my company. The shopping experience is easy and the process of getting my message to the press is inexpensive and efficient. Thanks eReleases!

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The process was quick and easy. No need to interact with a sales team trying to push more products on you.

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eReleases is more than just a PR release outlet. They provide excellent customer service, an experience you typically would not get for the cost effective platform.

Miguel L19 Sep 2017

Always simple and accurate, plus love the "human backstop" to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.

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Customer service is the best that I have EVER experienced. The press release service provides an easy and economical way to expand our business. Thank you!

Vasileios S17 Jul 2017

Amazing chatting customer service even before acquisition of the product. They worked on our PR without any guarantee that we would enroll!

Heather DCA, United States16 Jun 2017

I've used many different wires and the team at e-releases have been the best. Thanks!

Squatty P12 Jun 2017

I am thrilled with the personal help I received with this release. I needed to reword a few things and the customer service team was easily accessible and extremely helpful. So much so that I purchased a package of 12 to run our future Press Releases through eReleases.

Cara P07 Jun 2017

Ereleases is the best PR platform I've found to really get in front of journalists.

Evelyn DWI, United States13 May 2017

From past experience I know you folks are great! I plan to have my latest book published before the end of this latest BOGO that I purchased. When my book is published I will submit the three releases that I purchased. A-One guidance -- always from eRelease staff.Most appreciative.

Neil JCO, United States24 Apr 2017

William Howard Taft University has been extremely pleased with eReleases. We have been a customer for many years and have never had any issues, only results. These folk are easy to work with, very flexible and responsive and NICE!

James DBC, Canada24 Mar 2017

eReleases provided timely and professional responses to our enquiries. They are a hard-working group who appear to enjoy their work. The platform for uploading press releases is well-designed and user-friendly. Congratulations and keep up the fine work.

Diane M01 Mar 2017

Excellent Experience in terms of customer care and support. The writing support was also helpful and I was very pleased with the written press release.

Lisa P06 Feb 2017

Love e-releases. They are super easy to work with and very helpful! It seems the minute you get on there, there is someone holding your hand throughout the process. The E in e-releases stands for "Excellent" to me and my company.

Quintin L. L02 Jan 2017

ereleases is the best, easiest to work with press release system in the world. We have used them for years, and will continue to use them.

Geoffrey I18 Dec 2016

Press releases usually take a while to write, process, and get approvals. Suddenly it's time and you better be ready to publicize. erelease makes the publishing part easy. And they review the release for stupid grammatical errors which I greatly appreciate.

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Kudos to Katie. Salutes to Samantha. They were patient, never condescending as I knocked the rust off my e-releases "console." Pleased that media queries came quickly and when I was "not looking," they followed up with a phone call. Looks like the business publications pick-up and put on their we

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Greatest customer service in the sea of disregard. Love these guys

Luca S20 Sep 2016

Love working with e.Releases...unlike many Internet-based companies we deal with, you get a sense there are real people behind this and people dedicated to great customer service and experiences.

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Very good customer service. I'm impressed with the responsiveness. I've had a great experience in the chat window in getting all my questions answered AND no upselling. And when I ordered my selected distribution plan, a customer service rep called me within a few minutes to make sure all my quest

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Elise SMN, United States02 Sep 2016

I've been in PR for three decades and e-releases is by far the best service for small agencies and businesses. They are knowledgeable, friendly and very willing to help. Hands down, I will continue to choose e-releases over other press release distribution services.

Faye O03 Aug 2016

A lot easier since I last used you guys in 2014! I am very impressed that after we signed up with e-releases, I received a nice letter and Mickie Kennedy's book "Beginner's Guide to Writing Powerful Press Releases." Following that, I received an email from one of your associates with a list of ideas

Erin H01 Aug 2016

Easy to navigate the site when submitting a press release and if you do have ANY questions, they are instantly answered. For budget conscious clients, this is a very valuable resource for press releases.

David RTokyo, Japan30 Jun 2016

I have had nothing but very positive experiences with eReleases so far. I do a lot of business with companies in the US (I am based in Tokyo), but this is the FIRST time that any service provider has actually called me overseas and said, "Thanks for using our service. How can we help to improve your

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I'm very happy with this service. The introduction price is great for new businesses, especially when you're just starting out like we are. I can see how eReleases can assist a new business with growth, which means they can soon become regular clients with eReleases. I would highly recommend your se

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I've paid to have online press releases done for me over the past 10 years, and have never had anywhere near the fantastic results I've had with ereleases.com - and you can quote me on that! I recommend them to anyone I know who wants to do press releases, period.

5 Things to Check before Sending That Press Release

So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be.

Here are 5 simple things to check before sending that press release.

1. Your story’s newsworthiness – It’s really the whole point of writing a press release, to share news. If you don’t have an interesting, relevant story to tell, you’re wasting everyone’s time. Sure, press releases are, in the end, about getting your name out and promoting your company, but there has to be some news substance there in order to accomplish this.

2. Claims and statistics mentioned in the press release – While advertisements might be about hype, press releases and news stories are about facts. Yes, you want to write an interesting story, but it has to be unbiased and accurate. Otherwise, it’s not a news piece.

That’s why it’s so important to fact check your press releases. If you include any statistics in your press release, double check them to make sure they’re right. Then, go through your press release with a fine-toothed comb looking for any hype, unsubstantiated claims, or misleading phrases and eliminate them.

Thankfully, optimizing your press releases is actually pretty easy. Just make sure you’re targeting relevant keywords, including the keyword in the headline if you can do so naturally, and adding keyword-rich, relevant backlinks. Oh, and make sure you double check those backlinks to ensure they’re correct.

4. The press release basics – You should know these by now, but let’s go over them again. These are the things that need to be in every press release you send out:

Headline and subtitle

Release date

Answers to the who, what, when, where, and why questions

Contact information

Brief bio about your company

5. Find the fluff – And finally, go through your press release to make sure it’s as tight and to the point as possible. Too much information can actually be a bad thing. Remember, the point of your press release is to get across a simple news story and to tease reporters into asking for more information. Any unnecessary or off-topic information should end up on the cutting room floor.

Is there anything else you check before sending out your press releases?

cityassessor

Nov 10 2010 at 4:52 pm

Nov 10 2010 at 1:24 pm

Wrong! This might have been true ten years ago but things change – and thinking marketers need to periodically reexamine the rules to make sure they are still relevant.

There was a time when “newsworthiness” was critical to press release content. That was when editors were the gatekeepers of the news and a press release was used solely as a tool to gain their interest. Today, reporters no longer hold the keys to the city of distribution and press releases (our agency now calls them “news releases”) can serve a variety of purposes: show company momentum, increase visibility, grow market share, increase web traffic and page rankings and EVEN (heaven help us…here it comes..) sell stuff! Once a heresy in the old PR bible, we are now creating news releases that include links to “special offers” and discounts…and they work (just ask WebEx and Cisco among others).

Now would I send a “marketing” news release to a reporter? No. Would I send it to customers or post it on my website and send it out over an Internet distribution service? You bet.

Great thinkers know the rules and know when to break them. I’ve posted several examples (http://brennerassociates.com/blog/?p=186) of rule breakers that have change the course of marketing forever. Press release “newsworthiness,” and eliminating marketing “fluff” are old rules that should be reconsidered. There was a time when the only purpose of a press release was to (as this post claims) “tease reporters into asking for more information.” But if that is the only way your communications agency is using them today, then you are missing out on some valuable opportunities.

Nov 10 2010 at 6:27 pm

Day/Dates…always double and triple check…nothing’s worse than putting “Saturday” and realizing the “event” is Sunday, or worse you put Thursday, June 15, and June 15 is actually a Wednesday…terribly confusing and ineffective. I know that’s the whole reason for AP-style dateweek, but let’s be honest, some still do it.

Nov 11 2010 at 12:56 pm

Nov 11 2010 at 4:03 pm

All important elements for press releases sent to newspapers, but not necessarily for other outlets. Of course, any press release sent to a customer or put online for the public could be reclassified as something else entirely. In any case, it depends on who your reader is and what you want them to do with the press release. A blogger might be looking for something different in a press release than a reporter. That’s why it’s important to cater the release to the receiver. You should NEVER send the same release out to every media outlet, just like you should never send the same resume to every employer you apply for a job with.

UNI_PRide

Nov 12 2010 at 5:44 pm

Amanda

Nov 13 2010 at 12:55 am

This post is really informative and useful for public relations practitioners. Thanks for sharing this information. Having the ability to write publishable news releases is a asset to any PR pro. The format of the news release, the context of the news release, and the content of the news release all work together to make the release attractive to journalists and editors. This can seem like a difficult task at first, but your tips have given great insights into writing the types of news releases that will stand out. Thanks again for offering this information!