Develop a business plan for setting up and operating a new (start up) company in the digital media (entertainment) industry. The purpose of the business plan (BP) is to provide a descriptive outline of the business strategies and the operational aspects of the business. The BP should be written for the purpose of seeking financing, either from a bank or a prospective investor; therefore you will need to illustrate that you have a sound proposition for investment and clearly outline the conditions under which the financing is being sought.

The business plan must effectively communicate the key strategic business concepts that have been developed. Consider the use of innovative and creative business solutions that effectively meet the requirements for your target market.