Product News

07-01-2014

THE NEW NIKON D3300 WITH SUPERIOR IMAGE AND VIDEO QUALITY OFFERS A SIMPLE, YET POWERFUL WAY OF CAPTURING MEMORIES

The D3300 Provides New D-SLR Shooters a Powerful Combination of Effortless Operation, 24.2 Megapixel High Resolution and 13 Special Effect Modes to Extend the Enjoyment of Photographic Expression

SINGAPORE - Nikon Singapore Pte Ltd is pleased to announce the release of the new Nikon D3300, a DX-format model featuring advanced technology that enables the capture of high-quality images easily, even for first time users. The compact and lightweight camera is equipped with a high resolution 24.2 megapixel DX-format CMOS sensor with the optical low-pass filter removed and the latest EXPEED 4 image processing system to deliver stellar image and video quality. Whether new to photography or upgrading from a point-and-shoot, the D3300 features Nikon's instructive Guide Mode to help unleash the photographer in everyone.

A host of advanced features, including a 5 frames-per-second (fps)* high-speed continuous shooting mode and an ISO range of 100 to 12800, prepare the D3300 for fast-paced action and challenging lighting conditions. Budding film-makers can also take advantage of the smooth Full HD movie recording with 1080/60p support. The D3300 features 13 special effect modes and various retouch menu options to extend the enjoyment of photographic expression. Users will also be able to take advantage of the WU-1a Wireless Mobile Adapter to wirelessly control the camera’s shutter, send images to smartphones and tablets, designate image size and add location information to images.

The AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II kit lenswill be released at the same time as the D3300, maximizing the camera’s portability. Its new retractable-lens mechanism brings about a smaller and lighter form factor.

"The Nikon D3300 is the perfect entry point to Nikon’s camera system. It offers effortless functionality for users taking their first steps from point-and-shoot cameras to a high-quality imaging experience," said Uemura Kimito, General Manager, International Marketing Division Imaging Group, Nikon Singapore Pte Ltd. “With our wide array of lenses and accessories, users can grow their photographic interests and seamlessly transit to different cameras within the Nikon family. Thanks to the D3300’s outstanding features, including a 24.2 megapixel CMOS sensor and EXPEED 4 image processing engine, users can be assured of exceptional image quality and a richer photographic experience."

The D3300 offers superior image quality for those looking for a simple, easy-to-use camera, while also serving as a gateway to Nikon’s rich D-SLR ecosystem. Measuring a mere 124 x 98 x 75.5mm and tipping the scales at 490g, the D3300 offers portability for users who want to take it everywhere. Improved image composition capabilities are assured with a viewfinder featuring approximately 0.85x magnification.

Beginner photographers will appreciate the camera’s Guide Mode which provides step-by-step instructions for capturing exquisite images. The camera is capable of continuous shooting of up to 100 images in a single burst at 5 fps1, so the user never misses a shot. With a single charge of the EN-EL14a Rechargeable Li-ion battery, photographers can take up to approximately 700 shots2 or up to approximately 55 minutes2 of video.

The D3300 also features an i button that enables direct and quick access to menu settings. Higher-definition characters and icons in the information display with larger ISO sensitivity indication further simplify system navigation.

The WU-1a Wireless Mobile Adapter, together with the Nikon Wireless Mobility App3, allows users to shoot remotely and transfer images to smart devices. Users can also control image size and add location information obtained through the smart device to the images.

1 Based on CIPA Guidelines2 Based on CIPA Standards3 Available for download on the App Store or Google Play

A new kit lens with improved optical performance

An outstandingly compact and lightweight camera system is attained when the D3300 is combined with a new kit lens, the AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II, employing a retractable-lens mechanism and improved optical performance compared to its predecessor, the AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR. Stable shooting is ensured with an easy-to-hold grip and the Vibration Reduction (VR) function provides an effect equivalent to shooting at a shutter speed 4.0 stops faster4. A minimum focus distance of 0.25m (0.8ft) enables photographers to get much closer to the subject, while its attachment ring that does not rotate offers improved operability for circular polarizing filters. The AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II also comes with the option of a flower-shaped lens hood that effectively reduces ghost artifacts.

4Based on CIPA Standards

Beautiful images and videos to last a lifetime

The new Nikon D3300 delivers outstanding image quality with easy operability by leveraging Nikon's renowned technologies. The 24.2 megapixel DX-format CMOS sensor is manufactured without an optical low-pass filter (OLPF), producing unprecedented levels of detail and sharpness in its class. Nikon's EXPEED 4 image processing engine translates the data from the sensor into incredibly clear, lifelike images and videos with vivid colors and minimal noise. The camera offers improved depth and clarity in gradation rendering and higher accuracy of automatic white balance. Impressive performance is possible in extreme low-light situations with an ISO range of 100 to 12800 that can be expanded to 25600.

Nikon D3300 includes the Picture Control System, Nikon’s original system of image creation settings to make capturing beautiful images hassle-free. It allows users to easily control image characteristics such as saturation, brightness, hue, contrast and sharpness, and these settings can be saved and registered as custom Picture Controls.

The D3300 also houses features such as an advanced 11-point autofocus system that enables users to find and keep focus while maintaining a clear view of the subject, and a high-resolution 921K-dot, 3-inch TFT LCD screen with a 160° viewing angle.

The Nikon D3300’s 13 special effect modes and various retouch options make it easier for budding photographers to express themselves.

Four new special effects have been added to the D3300. The new Super Vivid effect for stills and movies, increases saturation and emphasizes whole colors to sharpen contrast. The Photo Illustration effect emphasizes edges and reduces colors to make the image look like an illustration, while the Pop effect increases color saturation to create a brighter look. The new Easy Panorama effect enables photographers to create stills during live view.

Without Super Vivid Effect With Super Vivid Effect

Two additional retouch features have been added for enhanced post-shooting enjoyment. The Photo Illustration feature creates an illustration effect after the shot has been captured. The D-Lighting (for portrait subjects) feature ensures the subject is beautifully exposed while retaining the ambience of the background.

Price and Availability

The Nikon D3300 will be available in Black, starting early February 2014. For more information on the Nikon D3300 and other Nikon products, please visit http://nikon.co.nz

About Nikon

Nikon, At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visithttp://nikon.co.nz. Connect with Nikon and other photographers on Facebook atwww.facebook.com/NikonNZ