FDP (Financial Data Professional) Designation

Just wanted to pick the community's brain on the FDP designation sponsored by the CAIA Association. On the surface the material seems useful, it tailors coding, python and big data information for financial applications and seems like it would fit in well to the AM and maybe even IB wheelhouse.

How long has FDP been around? Do employers value it or even know it exists? Has anyone taken the exam or received the designation?