Social Media gives you a chance to listen to your customers and engage them in conversations. On the flip side, customers have the opportunity to not only engage you directly, but talk about your business to anyone who will listen. I mentioned a few of my social media pet peeves in an earlier post and one that really should be added to the list is companies who listen and respond to complaints by inviting the customer to send them a message so that they can take care of the issue.

The Pew Research Center recently released a new study showing a growing number of adults are getting their news from social media. According to the study, 30% of Americans get their news on Facebook while another 8% get their news from Twitter. The study also showed that 84% of American adults do not use Twitter. Of the 16% who use Twitter, slightly more than half of those get their news via the medium. That's astounding, showing how important Twitter is becoming as a marketing vehicle.

Twitter. One of the major players in the social media marketing space with over 231 Million monthly active users. Couple that with the fact that there are millions of tweets on a daily basis, it's hard to keep ahead of what interests you.

If you're a casual Twitter user or even a small business looking to get into using the service, it can be kind of daunting and if not managed appropriately, overwhelming.

But there's hope. Below are three ways you can get more out of Twitter.

Everyone loves it when they get an RT (retweet). It's an awesome feeling to see something you've pinned on Pinterest get re-pinned. Or what about that killer Facebook status that gets shared or reposted. People get excited when their content gets shared by others as it shows that they've generated content that was interesting, amusing, informative, educational, or some combination of the four.

What does it take to get someone to share your content? Does this help grow your platform? Read on to find out.

Welcome to this week's edition of The Week in Tweets, my look back at some of the interesting things that caught my eye around the Internet that I shared via Twitter. Are you following me? If not, be sure to do so to get an insider's look at some of the interesting things I find.[Read more…]