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Sasapak Kiatsommart

Head of CX, CRM & Digital Innovation / Prudential Life Assurance

Sasapak is the Head of Customer & Digital Innovation of Prudential Life Assurance Thailand. On her current role, the key focus areas are Customer Experience Strategy, Customer Analytics and Digital Marketing. She is also one of the member of TLAA Digital Sub Committee.

Prior to her current role, she has 10 years of experience in Life Insurance business in various functions; from Direct Marketing and Telemarketing, Digital Marketing and Brand Strategy and Customer Analytics and Customer Experience. Besides insurance sector, she also had experience working at Siam Commercial Bank in Credit Card department as portfolio management.

Sasapak holds a Bachelor’s Degree in Political Science from Chulalongkorn University, Thailand and a Master’s Degree in Marketing from University of Baltimore, United States of America.