Gwyneth Paltrow is a Gemma Girl

Gwyneth Paltrow lunches at the Bowery Hotel’s Italian restaurant, Gemma, in New York City’s East Village on Tuesday afternoon. Earlier in the day, she was seen going into gal pal Madonna‘s apartment.

Gemma’s grand opening is tomorrow, July 9. The restaurant has supposedly open been only to guests as well as friends and family of hoteliers Sean MacPherson and Eric Goode, chef John DeLucie, and designer Taavo Somer.

Tonight, Gwyn is expected to be at Bloomingdale’s to sign newly purchased bottles of Estée Lauder’s Sensuous fragrance. Elizabeth Hurley, Carolyn Murphy, and Hilary Rhoda are also supposed to be at the department store. Bloomingdale’s, 1000 Third Ave., at 59th St., main fl. (212-705-2000); 6–9.