Traditionally businesses wanted their websites enriched with creative design layouts that enabled them to let their online brand shine and appeal their target audience but, notions have started to change in the year 2017 where several newer concepts and needs evolved within one after another.

Now websites are designed in such a way that they not only look and feel good but in addition to that, it has be capable of explaining and representing the brand perfectly. Now not only content talks to the audience but, exclusively designed layout as well talks to them. From conversational UI up to asymmetrical web design layouts, creative designers working engaged with a research project at a web design company in Singapore believes that the field of web designing has already towards newer challenges and ideas where traditional concepts of web designing are diminishing at a very increasing rate.