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The Definitive Guide to Digital Advertising and Marketing

Marketo

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.

The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.

In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimisation. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.

Download The Definitive Guide To Digital Advertising to learn:

What makes up digital advertising

How to create your digital ad strategy

The different types of ads you have at your disposal

The pricing structures you can expect

How to target your digital ads

How to design your digital ads

The types of ad technology that are available

How to test and measure your ads

Insights from industry experts

Use this report to ensure you are engaging your customers personally and across multiple channels.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

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About Marketo

Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers.

With our Engagement Platform we empower marketers to create lasting relationships and grow revenue. Consistently recognised as the industry’s innovation leader, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and...