Houston branding expert Robin Tooms recently shared this Fast Company article on LinkedIn and I found it rich with great advice on how to better deliver and accept feedback on creative work. The article is great for teams looking to hone…

Somehow I missed this 2014 Fast Company article about how Finland’s most well known icon, a crowned lion brandishing a sword, was co-opted by an extreme right-wing white nationalist group, despite me being both a Fast Company subscriber, and a…

“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis, chief creative officer, J. Walter Thompson Worldwide Marketing history is paved with one-way interruptive experiences – also known as outbound marketing:…

I saw this on a sign outside an auto shop: We Fix $99 Brake Jobs. It doesn’t always take a lot of words to justify your higher prices or to solidify your position in the marketplace versus your competitor’s.

Several years ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to…

A couple years out of college, while working as an account executive at an Arizona public relations/public affairs firm, I helped spearhead a public relations campaign related to the first proposed and privately built toll road in Arizona (the project…

Do you know what’s driving spikes in your website traffic? Or increases in website sales or donations? You probably get the same questions other marketers do from colleagues or executives: “Did that PR launch drive website visits?” “Did we see…

So a bunch of people have visited your Facebook page. They clicked Like. Now you have a bunch of Facebook Fans. Maybe you’re even getting a bunch of new traffic to your website from Facebook. And now the questions are…

In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed…

Your website, social media presences, and other marketing and communications channels are like teenagers – they’re always hungry. “What’s for breakfast?” “What’s for lunch?” “What’s for dinner?” “I need a snack.” “Where’s the dessert?” You feed them, then they burn…