I'm a consultant and a flash developer, with former careers in graphic design, web strategy, and music production. My goal is to create better experiences through code, design, and talking about the business value of good user experiences.

I’ve written about Finnair’s newsletters before, and during all these years I’ve subscribed, I’m yet to receive the first letter that doesn’t break somehow. They just don’t seem to get things right. The latest is one more example in a string of bad ones.