I am an award-winning leader in end-to-end strategic marketing and communications with more than 18 years of experience. I am passionate about “Building Influential Brands To Influence The World”.

This blog primarily serves as a repository for various thoughts, articles, ideas and resources – where I curate, muse and share what’s I’ve learned on the way. It’s also my “home base” from which to participate in conversations on marketing, communications, leadership and brand building.

Bio

Hi, my name is Wong Giok Leigh (王学礼)and I have built a track record of over 18 years as an award-winning marketing and communications leader. I am passionate about “Building Influential Brands To Influence The World“.

This passion began early in college when I discovered the classical study of rhetoric. Since then, the study of how effective communications (whether a word, picture, idea or action) could persuade an audience (whether individuals, groups or even nations) towards a particular response continues to fascinate me to this day. This has developed into a lifelong pursuit to study what I call, “the art and science of Influence” (in all its fair and foul forms!).

I am currently the Head of Communications for Southeast Asia at Netflix. I am part of a team that helps formulate, execute and sustain a global communications strategy for Netflix in the Asia region. I also focus specifically on corporate and policy communications issues.

Endorsements

I had the pleasure of working with Leigh while building our UberEATS business in Singapore. Leigh was a fantastic partner every step of the way, ensuring he was across our business goals and then bringing an impressive amount of creativity to our communications strategy and execution. Leigh’s originality coupled with his deep understanding of the Singaporean media landscape ensured our messaging was consistently on-point while being delivered in uniquely interesting ways.

Barry Levy – Head of Expansion, Uber Eats Asia Pacific

I had the pleasure of working with Leigh during my tenure in Microsoft Singapore, when he joined Microsoft Malaysia to lead the corporate communications function. Working with Leigh inspired me to achieve higher goals, because he encouraged me to reach out past my boundaries through his outstanding campaigns for Microsoft Malaysia. Many of which won him local, regional and global recognition and awards.

When asked, Leigh gave helpful criticisms of my work and then would willingly help with sharing his best practices. He was an excellent team player who could always be counted on to put in more than his share of work and very well loved by his peers and senior leadership team.

There were a few things that I admired about Leigh: He is one of the most disciplined PR practitioner I’ve ever known. His ability to work efficiently under stressful conditions and nerve-wrecking deadlines speaks volumes about his hard work, determination and composed demeanor. Yet alone demonstrated world-class leadership skills and morale. He is compassionate praiseworthy perseverance and ambition.

He has proven to be an indispensable asset for the organization. A highly recommended individual, who I believe has all the right qualities to take on big leadership roles.