Theory was founded by Andrew Rosen in 1997 on the belief that comfort and style aren’t mutually exclusive. The result of this concept is a complete line of menswear and womenswear that suits the needs of the wearer from day to night, work to play. To achieve its high standards of quality, fit, and innovation, Theory invests in the technical development of each collection, rather than in advertising, and works with the best design talent in the industry—most recently by naming acclaimed Belgian designer Olivier Theyskens as Artistic Director in 2011.

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