Ted Graham joins us from C2 to discuss doing new and different
things as it relates to the company, the industry, the brand and
general society. Regarding self driving- hands off the wheel or
assisted driving experiences are on the table for 2017. Full
automation will be here sooner than you think in Ted’s words. He’s
interested in Explainable AI which ensures that the work of any
machine or deep learning is shown- or is explainable to humans.
Ted is focused on creating a more immersive and complete
experience for the consumer- which includes his automotive company
being a part of your human experience beyond the car. It begs the
question, how does your internal automation redefine what your
brand does and who your brand serves?