Dec 26, 2014

Brand Awareness SEO Generates $1.58M in Revenue

Your customers are searching for your brand, but they want to save money on their purchase.

Coupon and discount websites exist, have invested in digital marketing strategies, and have gained enough trust from Google to earn visibility for your branded search terms.

The following e-commerce business created its own deals page to explain current promotions and discounts in a tone that fits the brand message.

Admitting that they don’t typically offer discount and coupon codes, they treated this page as an opportunity to explain the brand’s value proposition and key selling points. This was enough to build the consumers’ trust (so that they would not leave the site to look for deals from competitors) and in fact make a purchase.