How Starbucks Plans To Convert China Into A Nation Of Coffee Drinkers

Starbucks is betting that it can convert
the Chinese into coffee drinkers, starting with "adventurous,
open-minded, young, affluent, urban consumers in cities like
Shanghai, Beijing, and Guangzhou,"
reports Red Luxury.

The chain is so confident that it's tripling its number of stores
from 470 to 1,500 by 2015,
according to Starbucks’ Asia Pacific President Jinlong Wang.

It's hoping that the young, affluent demographic will make coffee
drinking trendier -- and set in motion a butterfly effect.