Tiivistelmä

NFC (Near field communication) and RFID (Radio-frequency identification) integrated systems provide an insight as to how information technology is changing society. Despite purchasing at ease, shoppers simply need to wave their mobile phone in front of an NFC reader to complete the transaction, which is extremely simple and fast. RFID technologies allow an RFID reader to scan multiple items simultaneously around a designated perimeter, and unlike a barcode, it does not require scanning the products one by one. As a new approach to faster retail service and customer satisfaction, NFC and RFID integrated system would improve the performance of a business.

The goal of the study was to analyze customers’ acceptance towards the new payment system, find out who are the target customers, how to reach the full ac-ceptance in the market and how long does it take. The viewpoint of this study stands fully in information technology as well as in business communication. This study offers a preview of the future direction of retail business.

For the purpose of this study, two research methods were taken. In Order to identify user opinions, a survey was conducted. In January 2012 a questionnaire survey was carried out on 4000 customers in a supermarket during a weeks’ time. The response rate was around 51% and the respondents represented the target group very well.

The result pointed out that most customers think that it’s necessary to improve the efficiency of the supermarket payment process based on their busy lives. The survey also showed that a big group of participants has or is planning to get a smart phone soon, and they are eager to experience NFC technology. The facts explain that the smartphone market is mature in China; it’s time for NFC technology for the next decade.