We founded EAT. in 1996 with the ambition of providing the best food, soup and coffee in London. The first shop opened on Villiers Street, London WC2 on October 12th and we were a bag of nerves. Frantic work on the food and the brand, the shop design and fitting out a kitchen so we could make the quality food we dream of... figuring out how to source the best ingredients and give fast, friendly service without any industry experience - these were our worries as we stood in uniform awaiting our first customer at 7am that morning. You poured into the shop and kept coming back, so I guess we did something right at the start. Throughout it all we kept confidence in our food and our customer and have never looked back.