LA-based vintage-lover, stylist, and self-described "creative type" Julie Sarinana started her fashion blog, Sincerely, Jules, in February 2009 while studying visual communications at FIDM. Inspired by her blog and seeking a new outlet to express her creative ideas, Sarinana launched her namesake brand in spring 2013. Playing off her signature eclectic, effortless style, the laid-back line focuses on casual tees with graphic illustrations and inspirational sayings, including her personal motto: "Dream, Believe, Achieve."
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