Tuesday, June 4, 2013

An Extra Mile

The concept
of what we have today regarding brands was totally different back in the day.
Brand was derived from the word Brandr, and it was used to identify the owners
of livestocks by marking their trademarks on the skins of their livestocks. According
to American Marketing Association, any name, sign, logo or design is a brand,
so whenever a marketer creates a name sign, logo or design, he/she has created
a brand. Today’s brands are all about upheaval and uncertainty. Today most brands
of the world are famous, not only what they offer, but what people actually
believe and perceive about that brand, and that’s primarily because of the
emotional attachment, people have with those brands along with the nostalgic
effect. Today’s brands evoke emotions, they are familiar with their consumers,
more closer than ever, they listen to them and act accordingly and they do not
compromise on risking the relationship between them and their consumers. And all
it takes for the brands to achieve this status is just by going “An Extra Mile”.