We recently caught up with Ivalua for a long-overdue update. Ivalua’s growth is all the more remarkable given their limited investment in marketing and channels, especially in North America. For example, Ivalua is not formally working with any of the large consultancies or SIs. It is working with boutique firms such as Nitor and Shelby for implementation support, but we think that if Ivalua were to build formal relationships with firms such as Deloitte, KPMG, PWC, and E&Y (which should embrace it), Ivalua’s growth would be even greater.