Another called out the chain, tweeting, “I saw this ‘bracelet’ in and think you need to revisit this. I would never wear this due to the obvious slavery connection. I hope you do the right thing and remove this from your stores,” before writing the hashtag “slaves no more.”

@american_eagle I saw this "bracelet" in and think you need to revisit this. I would never wear this due to the obvious slavery connection. I hope you do the right thing and remove this from your stores. Please retweet your support. #SlavesNoMorepic.twitter.com/aShkem9szx

One user feels that the response hasn’t been serious enough, commenting, “I’m not sure this is a ‘we got caught and are sorry’ moment. Who designed it? Who gave this the ok? Nobody thought it was a bad idea? It shouldn’t be the job of offended customers in stores to be checking your products?”

I’m not sure this is a ‘we got caught and are sorry’ moment. Who designed it? Who gave this the ok? Nobody thought it was a bad idea? It shouldn’t be the job of offended customers in stores to be checking your products?