Without an online profile, you basically don’t exist. From social media to web-hosted CVs, we use our public profiles to identify ourselves in the digital space. But could these profile sites be leveraged for backlinks? Link building is always evolving, and the tactics used to get backlinks range from the tried and tested to the …

The SEO world loves complicated things. If you’re into SEO, chances are you relish a real challenge. You might love the details of technical SEO—it gets the gears in your brain turning. You might enjoy analyzing the quantities of dofollow link or nofollow links you’ve got. You might spend months planning and scheming to prepare …

You can’t deny the power of the influencer. Even though it can sometimes feel a bit like ploughing cash into a new marketing trend, influencer marketing isn’t going anywhere. Almost 60% of businesses are planning to increase their influencer marketing budgets over the next 12 months. And, for every $1 spent on this form of …

Link building is kind of a big deal. I know, there are plenty of people out there saying you can rank highly in Google with zero backlinks. And it’s certainly possible if you’re all about that quality content. Which, of course, you should be. Even so, a website without quality backlinks won’t have a great chance …

Running a backlink report is the first step toward a healthy link profile. It’s your chance to make sure everything is running smoothly, from the inside out. You can spot the problems that need special attention before things get out of hand. You’ll be able to assess threats from outside forces that seek to undermine your …