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Amazing New CloudPets™ Connect Families Near and Far -- One Message at a Time

New Bluetooth-Enabled Cuddly Companions Bring Messages, Stories and More to Life Like Never Before

NEW YORK, NY--(Marketwired - Jul 28, 2015) - A message you can hug! Straight from the cloud and into the homes and hearts of families all across the country comes CloudPets™, the incredible app-powered Bluetooth-enabled toy that securely sends and receives voice messages -- and dynamically empowers family members to be part of the child's playtime, bedtime and daily routine, whether they're in the same city or thousands of miles apart! Created by Spiral Toys (OTCQB: STOY), a leading provider of mobile-connected wireless entertainment products, and top toy manufacturer Jay at Play, CloudPets let families and friends instantly share birthday wishes, sing a lullaby, play games, or even tell a story all with the softest, most irresistible plush toy. CloudPets, available now at www.cloudpets.com, float into Walmart stores nationwide beginning August 2015.

"We're thrilled to 'connect' families all around the world with CloudPets," said Joseph A. Sutton, Managing Director, Jay at Play International. "Developed with unique technology and made from the highest-quality materials, CloudPets let kids cuddle up and interact with the most important people in their life, even when they can't physically be there. There's never been a cuter way for relatives to stay close to one another, no matter their location -- this holiday season and all year long."

"CloudPets uses the latest technology to enable parents to actively and seamlessly engage in their children's play patterns," said Mark Meyers, CEO of Spiral Toys and inventor of CloudPets. "It can be a challenge for today's 'plugged in' families to spend quality time together. With CloudPets, we are helping to bring them closer, one toy at a time."

CloudPets is powered by BTLE technology -- the same technology that powers the Apple Watch and Nike FuelBand. To bring their new friend to life, users simply download the free app to a compatible smart device, register their CloudPets plush and invite family and friends. Once activated, the toy pairs with the designated device within 30 feet. To record and send a message, the child simply presses the toy's right paw. When a message has been received, the CloudPets red heart lights up to let the child know, and with a gentle squeeze of its left paw, the message will play. Designed for kids ages 3 and up, CloudPets is the most huggable way to stay in touch with a parent or grandparent who lives or works far from home. The new toy is also perfect for keeping moms and dads who are in the military closely connected with their little ones while they're away.

The debut CloudPets collection ($39.99 each; batteries not included) features five must-have furry friends, including the un-bear-ably adorable Teddy, purr-fect Kitty, totally paw-some Puppy, lovable blue Bunny, and unique Unicorn. CloudPets is the first in a series of playthings from Spiral Toys and Jay at Play designed to bring families together.

With CloudPets, kids and families can:

Record, send and receive messages from any location via cellular data or Wi-Fi

Manage and screen all incoming messages and invitees using parental controls

Communicate with an unlimited number of invited family members and friends from any one toy

Send and receive unlimited messages

Record messages up to ten seconds long

In addition to sharing their own messages, users can engage with special original app content. Adults can upload a sweet lullaby and play it on the child's CloudPets toy while the child falls asleep with their plush pal! A new barnyard game, with familiar animal sounds to match and memorize, is also available on the CloudPets app. Additional app updates that will deliver even more interactive content are planned throughout the year.