About Us

History

our story

Dean Kassem is a hair genius, started training for hairdressing when he was just 16, moving around the globe allowed him to work with different hair types, using different techniques.

He moved to London in 2005 and started working with the most prestigious London salons, quickly he was recognised for his great talent and passion for hair and was promoted to master stylist and creative hair artist for many years which allowed him to sharpen his skills and perfect his method along the years.

In 2017 he opened his first hair boutique in East sheen, Richmond, and since then it’s been a great success.