Brittany Gibson

Episode 23: Get Locals Engaged in Tourism, with Brittany Gibson

In this episode, you will learn about how leveraging your social media in the tourism industry can help you to bring in more visitors from Brittany Gibson.

In her capacity at the Watkins Glen Area Chamber of Commerce, Brittany is responsible for promoting Schuyler County’s tourism industry by creating and implementing tourism marketing and public relations programs. She is also responsible for developing and implementing programs to increase the visibility and credibility of the Chamber. Brittany serves on the Finger Lakes Regional Tourism Council Board of Directors, the Finger Lakes Tourism Alliance Marketing Committee, the Schuyler County Planning Board, and the Community Development Corporation Board of Directors. She volunteers her time serving as the coordinator of her family’s charity organization, Team Charlie.

Brittany’s areas of expertise include marketing, advertising, public relations, social media, and event planning. She is passionate about the Finger Lakes and is eager to see Schuyler County continue to grow – both in business and tourism.

What you’ll learn about in this episode:

What sets the tourism industry in New York state apart from everywhere else

How Brittany seeks out creativity through collaborating with surrounding counties

Using social media & consumer email marketing to express creativity

Why you need to assess which social media channels will work best for you & your business

How Watkins Glen Chamber’s Instagram following recently exploded from around 400 to over a thousand in a matter of 1.5 months

Why getting engagement from the locals is important when it comes to tourism

Why Brittany loves helping small businesses leverage their partnership with the Watkins Glen Area Chamber of Commerce

Ways to contact Brittany:

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56 North Main Street | Pittsford, NY 14534 | 585-394-0787

Woman-Owned Business Enterprise, Certified MWBE

Break The Ice Media is a Finger Lakes / Rochester, NY based PR firm with a strategic approach to content marketing that includes public relations, social media marketing, digital advertising, video marketing, search engine optimization and more. We specialize in working for clients in the travel and tourism industry, as well as food, wine and craft beverage. Our single focus on destination marketing and tourism marketing allows us to go deeper and deliver maximum results.