CPLG outines US expansion

Copyright Promotions Licensing Group is making a major move into the US consumer products business with the expansion of CPLG North America.

The new operation, based in LA, will be headed by new SVP/general manager at CPLG North America Ted Larkins, an industry veteran who has represented major consumer, sports and entertainment brands including Pepsi, New Balance and Jack Nicklaus.

The US office will leverage properties from the US to the international market and vice versa, and offer full-service agency capabilities of licensing, sales, retail development, product approvals, finance and legal services.

“As one of the most trusted and respected agency brands in the industry, the North American market represents a natural next step for our business," said Peter Byrne, CEO of CPLG.

"We also have a very seasoned pair of hands in Ted Larkins, whose experience will be a major asset in spearheading CPLG’s growth in this market. We are thrilled to welcome Ted on board. It is a very exciting milestone in the company’s history.”

CPLG North America will represent a number of high profile brands and sporting rights including The Michelangelo Collection, the iconic Space Invaders brand and St Andrews Links.

It will also be the appointed licensing agent for key entertainment brands from its parent company DHX Media, including Yo Gabba Gabba!, Caillou, Ella the Elephant, Johnny Test and the Degrassi franchise.

CPLG will extend the Emoji brand lifestyle programme into France and Greece, targeting kids, teens and adults with a cross-category range, including apparel, gifting, stationery, homewares and promotions.