Media Middle East

Chevrolet FC Spreads Play in Bandung

Chevrolet renovates football pitch in Bandung, Indonesia for use by Rumah Cemara

Manchester United legends work with coaches and children in places where play is needed most

What Do You #PlayFor?” is global campaign to celebrate play and inspire the worldwide football community

As part of the brand’s biggest year as a Manchester United partner, Chevrolet will give fans the opportunity to be part of jersey reveal

BANDUNG, Indonesia – Chevrolet todayrevealed the Bawet Event Pitch in Bandung, Indonesia. The football pitch was revitalized on behalf of Rumah Cemara, a local organization that uses football and peer intervention to increase the quality of life for people living with HIV and drug addiction.

Manchester United Legend Gary Pallister and Bandung Mayor Ridwan Kamil were on site for today’s dedication. Other highlights from the pitch revitalization project included: a skills drill, a coaching session, a tournament with dozens of local football teams and a donation of One World Futbols.

Chevrolet is leveraging Manchester United club legends throughout the year to work with football coaches and children in developing regions around the world where play is needed most. The story is told through videos at www.chevroletfc.com.

“Through our partnership with Manchester United and One World Futbol Project, Chevrolet is spreading play to bring everyone closer to the game,” said Michael Dunne, president of GM Indonesia. “The message we’re sending to football fans around the world is that at Chevrolet, we play for you.”

Chevrolet also used the moment to celebrate the one-year anniversary of Chevrolet Spin, manufactured in Bekasi, Indonesia. The seven-seater sub-compact MPV (multipurpose vehicle) is designed to offer space, comfort, versatility, efficiency and superior ride and handling in an edgy, contemporary and muscular package.

Chevrolet and One World Futbol Project are collaborating to bring the power of play to children around the world by donating and distributing 1.5 million nearly indestructible footballs to organizations working in developing communities. Chevrolet-sponsored One World Futbols have been delivered to more than 55 countries affecting the lives of an estimated 21 million children.

Last month, Chevrolet launched “What Do You #PlayFor?” a social and digital global campaign to inspire and bring football fans closer to the sport than ever. Chevrolet is planning several additional announcements and fan engagements around the world this year regarding its Manchester United sponsorship, other partnerships, and the “What Do You #PlayFor?” campaign, including the July reveal of the Chevrolet-branded Manchester United shirt, where Chevrolet will ask fans to take part in a unique digital experience.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com. For more information, please visit www.chevrolet.co.id, or our fan page Facebook: Chevrolet Indonesia and Twitter: @ChevyIndonesia

About Rumah Cemara

Rumah Cemara’s innovative, community-driven Football for Social Change Program aims to raise awareness of HIV and drug issues. It uses football as a way to enhance access to information and services by creating links to Rumah Cemara’s other programs and Indonesia’s health system. This includes HIV counselling, antiretroviral therapy, adherence support, and services around the integration of HIV, TB and sexual and reproductive health.

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage, we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

About One World Futbol Project

One World Futbol Project brings the healing power of play to youth worldwide by making, selling and distributing the One World Futbol, a nearly indestructible ball that never needs a pump, never goes flat, and is designed to survive the harshest environments. Collaborating with sponsors, organizations and individuals, One World Futbol Project delivers balls to disadvantaged communities where play and sport are used to foster social change. To date, the One World Futbol has reached more than 165 countries through their growing global network of organizations bringing the healing power of play to an estimated 24 million youth worldwide. For more information about One World Futbol Project, visit oneworldfutbol.com. Follow us on Facebook, on Twitter, and on Instagram.

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Manchester United Legend Gary Pallister and GM Indonesia President Michael Dunne enjoy watching the first matches at the Bawet event pitch in Bandung, Indonesia. The pitch was revitalized by Chevrolet as part of the What Do You #PlayFor campaign and donated to Rumah Cemara, a local organization that uses football and peer intervention to increase the quality of life for people living with HIV and drug addiction.

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GM Indonesia Public Relations Director Maria Sidabutar presents a Chevrolet medal to the winning team at the inaugural event at the Bawet Event Pitch in Bandung, Indonesia. The football pitch was revitalized by Chevrolet as part of the What Do You #PlayFor campaign. The pitch was donated to Rumah Cemara, a local organization that uses football and peer intervention to increase the quality of life for people living with HIV and drug addiction.

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GM Indonesia President Michael Dunne and Rumah Cemara Founder Ginan Koesmayadi meet during the first matches at the Bawet event pitch in Bandung, Indonesia. The pitch was revitalized by Chevrolet as part of the What Do You #PlayFor campaign and donated to Rumah Cemara, a local organization that uses football and peer intervention to increase the quality of life for people living with HIV and drug addiction.

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The new Bawet Event Pitch in Bandung, Indonesia was revitalized by Chevrolet as part of the What Do You #PlayFor campaign. The pitch was donated to Rumah Cemara, a local organization that uses football and peer intervention to increase the quality of life for people living with HIV and drug addiction.

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Manchester United Legend Gary Pallister and Bandung Mayor Ridwan Kamil celebrate at festivities launching the new Bawet Event Pitch in Bandung, Indonesia. The football pitch was revitalized by Chevrolet as part of the What Do You #PlayFor campaign. The pitch was donated to Rumah Cemara, a local organization that uses football and peer intervention to increase the quality of life for people living with HIV and drug addiction.