Just the answer - Guinness

Smirnoff and Johnnie Walker may make Diageo more money, but there is no more iconic brand in its portfolio than Guinness. Nevertheless, speculation continues that Diageo may sell off its main beer brand. In this month’s Just the Answer interview, Brian Duffy, global brand director for Guinness, addresses that question, while also discussing Guinness’s progress in Africa where it was recently hit by a counterfeiting scam, the development of off-trade sales and product innovation.

Smirnoff and Johnnie Walker may make Diageo more money, but there is no more iconic brand in its portfolio than Guinness. Nevertheless, speculation continues that Diageo may sell off its main beer brand. In this month’s Just the Answer interview, Brian Duffy, global brand director for Guinness, addresses that question, while also discussing Guinness’s progress in Africa where it was recently hit by a counterfeiting scam, the development of off-trade sales and product innovation.