Attention economy

Whether you are marketing, training, or selling, you have no choice: You are competing in the attention economy.

Every hour we’re awake, we have access to thousands of different content sources, each trying to grab our attention. As consumers of content, we make hundreds of choices throughout our days: Do we catch up on email, or check basketball scores? Do we read that whitepaper for work, or look through our friend’s feed for new photos? If you’re marketing or training, you need content that will cut through the noise to earn your audience’s attention—and then reward it with engaging content they want.

PT can help.

Attention

WIN in the attention economy

Earn their attention
The first step is grabbing it—with appealing content that intrigues, excites, and engages them. Content from PT speaks directly to your audiences, attracting their attention so they need to know more.

Reward their attention
After you have their attention, reward them with something they want. At PT, we know how to center your message around the benefits to your audience, whether they’re IT administrators or new hires in a luxury retail business.