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Do attitudes to IT adoption vary depending on your seniority within a business? And could this be holding back adoption of technology? These are key questions explored in this paper, which compares the views of mid-level ‘hands on’ IT managers with those of senior directors within British companies.
Across both groups, there is a sense that UK business in general is too wary of implementing new technology.
But there is a significant divergence of opinion when it comes to a range of factors, such as the extent to which companies invest in new technology, stay on top of the latest tech, and understand its importance to the success of the business.
A pattern emerges, whereby the senior leaders within companies are far happier than middle managers with the status quo around technology adoption. And IT managers even suggest that this might be driven by self preservation on the part of senior leaders.

The purpose of this paper is to introduce the cloud computing adoption framework from IBM and make it available for use by any organization looking for a standardized frame of reference for cloud computing discussions.

The purpose of this paper is to introduce the cloud computing adoption framework from IBM and make it available for use by any organization looking for a standardized frame of reference for cloud computing discussions.

This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .

The cloud has been the hottest topic in information technology for the better part of the last decade. Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and now a new wave of Anything-as-a-Service (XaaS) continue to drive adoption of what we collectively call cloud services.

information technology for the better part of the last decade. Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and now a new wave of Anything-as-a-Service (XaaS) continue to drive adoption of what we collectively call cloud services.

The cloud has been the hottest topic in information technology for the better part of the last decade. Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and now a new wave of Anything-as-a-Service (XaaS) continue to drive adoption of what we collectively call cloud services.

The cloud has been the hottest topic in information technology for the better part of the last decade. Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and now a new wave of Anything-as-a-Service (XaaS) continue to drive adoption of what we collectively call cloud services.

This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace. In this report you will gain insight into:
- How to increase business agility with the best tools for your workforce
- Strategies to speed up new tool adoption so the workforce has a range of work tools that match different sorts of work activities and interactions
- The shifting role of IT to create a technology landscape in which productivity and innovation flourish
Download this Gigaom Research white paper to learn more.

The purpose of this research is to understand the challenges companies face in their document or file level security practices as a result of the adoption of such disruptive technologies as mobile devices and cloud services.

The purpose of this research is to understand the challenges companies face in their document or file level security practices as a result of the adoption of such disruptive technologies as mobile devices and cloud services.

Download this white paper to understand the challenges companies face in their document or file level security practices as a result of the adoption of such disruptive technologies as mobile devices and cloud services.

This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.

This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.

There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time.
There are a number of attribution principles that still confuse marketers:
• Why is attribution a process and not an end state?
• Why is making small steps forward really better than doing nothing?
• Why does the perfect attribution model not exist?
• What makes attribution an ROI investment and not a cost center?
With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.

Small and medium enterprises are increasingly upgrading to a UC system, which can improve customer service, streamline product development and speed response to new opportunities. Learn the key steps of UC adoption.