Upselling has the highest impact on the lifetime of your clients at the 3-month mark, indicating that early re-evaluation is important. Conversely, 62% of clients that were not upsold within the first three months churned within 2 years.

Selling an SMB 1 product has a retention rate of only 30% after 2 years. Selling that SMB just 1 more product showed an increase in retention rate of nearly 20%, while selling an SMB 4 products shows a retention rate of 80%.

Understanding and serving the unique needs of an industry will improve retention. Vertical-specific marketing providers have 34% higher SMB retention after 3 years than non-vertical sellers, a 38% increased retention rate compared to SMBs who do not.

A proper onboarding is key to retention. The sooner that clients engage with the solutions they have purchased, the higher their retention rate. Clients who engage weekly have a 26% higher retention rate than those who do not.

SMBs who receive regular proof of performance reports have a 38% increased retention rate compared to SMBs who do not.

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