Decoding customer relationships

TNS Global

We believe that at the heart of every strong customer relationship lies a unique code. It identifies and matches up what customers expect from you with what delivers truly profitable growth for your business.

Customer Code webcast recording

Find out how to unravel the complexity of customer relationships and unlock your Customer Code.

Customers are influenced by peers, context-sensitive and make decisions based on their memory of experiences. Companies can only make an impact and achieve an optimal return for their business if they decode their unique customer relationships.

Stefan Schmelcher, Global Head Customer Experience, Kantar TNS

Are you overspending on customer relationships?

The level of loyalty is not as strong as it used to be several years ago. There is more price sensitivity out there and willingness to move. Restricted budgets and challenging economies increase customers’ willingness to take good enough at a reasonable price. This also allows new competitors to approach our accounts.