After having staged 3D and shoppable livestreams in past seasons, Burberry is once again stepping up its game to bring its runway collection to the largest online audience possible.

The London-based fashion house has partnered with Twitter to develop what the two companies are calling a "Tweetwalk." Backstage Twitpics of every look will be taken and shared with the brand's followers on Twitter before the models hit the runway beginning at 4 p.m. BT (11 a.m. ET). In other words, Burberry's Twitter followers will see the collection moments before anyone else.

(The company suggests followers view the photos using Twitter's new photo gallery feature, located here.)

In addition, Burberry will stream its show — a full program that includes backstage pans and red carpet arrivals at Hyde Park — live in HD through burberry.com and Facebook, which users can also host on their own Facebook Pages. Livestreams have also been formatted for viewing on Chinese social networks Sina Weibo and Youku, as well as all major smartphone and tablet platforms.

Burberry's Instagram account is being taken over by photographer Mike Kus, the most-followed Instagram user in the UK, for the duration of the show. The show's album will later be made available on iTunes through its on-demand service.

For one week following the show, bags and outerwear from the collection will be available for purchase at burberry.com and at "retail theatre" events in more than 45 of its locations worldwide. Orders are expected to arrive within eight weeks — i.e., several months before the rest of the collection will be available online and in retail stores.

We've argued previously that livestreaming is transforming Fashion Week, once a largely private trade event for press and buyers, into a global, consumer-facing experience — a concept that will perhaps become fully realized at the show Burberry is staging across so many social networks and other online platforms Monday.

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