When Restoration Hardware introduced its Gallery concept there were many critics who thought it a bridge too far. In the face of the recession back in 2009, its stripped back and distressed ‘austerity chic’ design changed the way we saw home furniture forever.

Restoration Hardware even raised prices and aimed at a much more style savvy customer. The result was that it left the likes of West Elm looking decidedly ordinary; a sort of poor man’s contemporary, out of step with our new, down to earth aspirations.

Well, they’ve done it again, this time with the moribund kid’s home furnishings market.

The recent launch of this new Baby & Child concept in the buzzing Third Street Promenade on the Santa Monica waterfront has transformed the way we see the market.