Google Arts & Culture

Google Cultural Institute recently launched a newGoogle Arts & Culture website and app where you can explore artworks, masterpieces and cultural icons. It's quite extensive and you could totally find yourself down a rabbit hole with your search and discoveries.

Although nothing beats seeing these works in person, this is a great way to access art, whether for interest, research or just for the love of it. The zoom in feature is fantastic, you can see details on art work that you can't see with the naked eye especially since you can't get really close to the work at most museums.

I've not had a chance to dig too deep into the site, but do look forward to spending more time on it.

Here's a video tour:

More from the press release:

The app and website also include a new feature: The Art Recognizer, which can now be explored in London’s Dulwich Picture Gallery, Sydney’s Art Gallery of New South Wales and the National Gallery of Art in Washington DC. By pointing a phone’s camera to a painting on display, users will be able find all the information they want to know about the artwork. Google is planning to roll this out to museums around the world—so stay tuned.

Moreover, the Google Arts & Culture app helps users see some of the artworks in real life too. By clicking “Visit” on a museum’s page to get opening times, users can find out what’s on that day and navigate there in one click.