My name is XX, and I’m the founder of <company you don’t care about>. We’re about to open up in <your city>, and I figured since you’re the <your title> at <your company>, you’d be perfect to connect with.

Our mission is to introduce great companies to the <our features and benefits>.

I’d love an opportunity to show you what we’ve built. There is no cost to get on our platform.

Let me know if you have 5 minutes to hop on a call this week.”

You ignore it because it’s not a good fit for you—nor is it something you care about, which the person would know had they actually looked at your company website.

A few days later, you receive a follow-up email:

“I wanted to reach back out to you because I think there’s a great opportunity for us to work together.

Do you have time this week to hop on a quick call?

Appreciate it!”

Again, not a good fit and your inbox is already flowing over, so you just delete it.

A few days later, you receive yet another email:

“I know we’ve not been able to connect…yet. I’d love to chat with you to answer any questions you may have about our service. Do you have any availability this week?”

And then one more:

“I haven’t been able to reach you, which leads me to believe something is wrong. Please respond to let me know you’re OK. If I don’t hear from you, I’ll assume you’re trapped under a bookcase and will send help.”

While clever, it still doesn’t work… So you delete yet another email.

What if You Could Have 100% Results?

Perhaps, if you’re a nicer person than me, you respond to tell them you’re not a good fit for whatever it is they’re shilling.

In my experience, that just opens the door for them to keep emailing you to tell you why you’re wrong.

And, when you receive pitches from content creators to be featured on your blog, your email workload suddenly doubles.

Hence, my cynicism.

But what if you were to devise a program that got results every time you sent an email?

Every blogger, news outlet, and publication responded with a resounding yes! They want you to contribute content.

I’m telling you. You can do it. But it takes time. It takes patience. And it takes a strategic approach.

It all starts with relationships.

Don’t Get Yourself Disqualified

Let me give you an example.

For the past nine years, we have worked with guest contributors at Spin Sucks.

In the beginning, we needed content badly and would accept pretty much everyone.

The past couple of years, though, we’ve become pickier—as our brands grow, so does our ability to pick and choose.

Because of that, we’ve created guidelines, which we’ve published on our site, so everyone knows what to expect.

And yet…

There are five things that can disqualify you immediately:

You don’t go to the site, see what we write about, and customize your pitch appropriately.