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It’s time to focus on your strengths!

This is meant to be read by all the eCommerce solution providers with enterprise focus. The ones that would love to have Zalando in their portfolio.

It’s time to focus on your strengths software manufacturers!

What do I want to say with this? Enterprise eCommerce is not like the car industry. You just don’t offer a Mercedes and know that there are close to endless quality goals and stress tests to ensure all your components work well together and every part manufacturer follows your quality guidelines making it a great complete product in the end. So you just cannot approach it like this and sell your “platforms” and “solutions” as if they are turnkey solutions for all eCommerce needs surrounded by not so important or replaceable additions.