SMB Monday: Email Marketing vs. Marketing Automation

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

Today we're discovering the wonders of marketing automation!

What to do when you’ve got 175 unread messages…

…time to clean up your email…and email marketing. When it comes to marketing you business, we’ve preached and preached about the importance of email marketing. It’s effective, and for every $1 you’re spending, you’re seeing about a $40 return. Not too shabby.

However, all of that means nothing when you’re not consistent on your email messaging. We get it, you’re way too busy running your business. You’ve got employees to manage, customers to attend to, and services to administer.

So what to do when you’re still interested in email marketing, but you just don’t have the time…

…that’s where marketing automation comes in. With a marketing automation solution, you’ll have all the benefits of email marketing without the time investment that many small business owners and managers just don’t have the resources for.

Think that marketing automation isn’t for you? Chew on this…

Marketing automation goes beyond just a simple tool that sends out automated emails. It has a few superpowers that simple email marketing doesn’t.

Superpowers?

Yes. With an marketing automation solution, you’ll have the ability to keep your appointment book full, during even the slowest days. Connecting your appointment book can help to rescue your lost clients, remind your current clients to book again, and can send out email and text appointment reminders.

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.