One of the most versatile eyeshadows in our By Night Fall collection is Breathless Pearluster Eyeshadow. This gorgeous beige grey brightens the eyes no matter what undertone or eye color you have. Wear Breathless all over the lid, on it’s own, as a base with deeper By Night shades like After Hours or Labyrinth, or as a face highlighter. Here’s one of many ways to get the Breathless look this fall.

The By Night fall collection is here! We’ve created five limited edition eyeshadows to add drama to your look this fall. Inspired by film noir, each shade beautifully captures the light and adds mystery to the eyes with just a simple wash of color. As always, each of these vibrant eyeshadows provides intensity using just three natural ingredients.

Each shadow is unique and can be simply worn on its own or combined for a day or amped up nighttime look. Each week we will show you how to ‘get the look’ with each of the eyeshadows. This week is all about Labyrinth which is a glowing, sultry deep sea green.

Isolt is the Celtic Goddess of love and fertility. She is known as a powerful force of energy, passion, love, endurance, and healing. Inspired by Isolt, we created a collection of complementary shades that create a strong and romantic look.

Greek mythology tells us that out of Chaos Gaia was born. As the creator of the universe she is mother earth, and everything that exists in the world originates from her. Gaia represents strength, power, creation, and maternal nurturing. Inspired by this, we created a collection of strong earth tones. Our Gaia Collection features two Limited Edition Eyeshadows, and our all new Limited Edition Radiant Finishing Powder. The eyeshadow in Chaos is a fiery copper, Celestial eyeshadow is a deep blacked gold, and Radiant Finishing Powder in Sacred is a soft glowing peach. Together these shades create a strong and enchanting look. Follow these simple steps to achieve this powerful look:

4. With the #37 Eye Blending Brush sweep the Sacred Radiant Finishing Powder from the lash line to brow bone. This acts as a nice base and brow bone highlight.

5. Pick up a small amount of Chaos on the #39 Large Shadow Brush. Then work the shadow into the bristles, spritz with water, and pat the shadow onto your lid and into the crease.

6. Dampen your #33 Angle Liner Brush with water and blend with Celestial to create a liquid liner. Apply Celestial to the upper and lower lash line for intense definition. Bring the line as close to your lashes as possible.. Extend the liner slightly past your natural lash line and wing it up for an eye widening effect.

Celebrate the beginning of a new year with an infusion of new color for your makeup bag! Alima Pure welcomes 2014 with special 2 for $14 sale pricing on select eyeshadows and $14 blush. But these prices will only be around for one week, so don’t delay!