TURN IT LOUD: Riccardo Tisci, whose shows for Givenchy often feature bone-shuddering electronic music, has decided to portray the euphoric energy of a rave party in the French house’s fall campaign, featuring model Stella Tennant.

“It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy and fun world, which is what fashion needs,” the designer told WWD about the fractured images. “Stella represents modernity, elegance, masculinity and femininity at the same time, together with a dynamic, energetic beauty.”

Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott and Rodrigo Braga are the other “new stars of the Givenchy gang” who join the party with Tennant, Tisci added. Mert Alas and Marcus Piggott photographed the ads, with styling by Carine Roitfeld. The spots are slated to break in September issues of various international editions of Vogue, as well as Harper’s Bazaar and W.

I think MCB is being put to more focus on the fragrance that the house is doing now. Honestly she's been doing these campaigns for 6-7 years now it's probably about time that they wait a little and kind of make it a "special moment" to bring her back.

I like the idea of this campaign, I think the best words to describe this campaign are "glitchy" and "illusional". The fact that how the image between the models bodies are split but somehow their leg posture makes it seems as though their bodies have morphed together gives it a unique take for the house. I have to say i'm also a big fan of gloomy wilderness settings.