Put all those business books down, throw all the textbooks away and just do the 1 thing that will never let you down.

After many years of listening to businesses, experiencing the service they provide and working with them to get things done I have come up with the one thing that will put your business in the top 3% of whatever industry you are in. Here it is (Drumroll, etc…):

Do what you said you would do. Do it when you said you would do it.

There it is. Seems so simple and yet, how many interactions/experiences have you had where you can count on it? How many follow ups do you send to people? How many are you responding to? How many letters, emails and calls are you making/receiving with apologies for deadlines and promises missed?

When I stick to this rule clients come to me. You may want more magic but there it is.

Businesses, lost in a fog of promises not kept, long to find a company to work with that makes this simple rule real. When I forget it? I lose credibility, create stress for myself and my clients and fall back into the blur of the crowd.

Your competition is not talking about it and your clients and prospects cannot wait to hear it. So what are the steps you need to put in place so it becomes the rule your business NEVER breaks? When?

Put it on your business cards, on the first slide of your presentation and at the top of every mission statement.

Welcome to the top 3% of your industry.

**Extra credit:

Do more than what you said you would do. Still do it when you said you would.