Spike Jonze, the man behind the Apple HomePod commercial

Spike Jonze, the man behind the Apple HomePod commercial

Spike Jonze, the man behind the Apple HomePod commercial

Whether you like it or not, Spike Jonze music videos are masterpieces. The American director – and Academy Award winner – doesn’t miss a shot! So, after the eccentric spot for the Kenzo fragrance, he realized another short film, this time an Apple advertisement.

The video

“Welcome home” – this is the title of Spike Jones videoclip – it’s a four-minute piece which introduces HomePod, Apple’s home assistant. It stars British singer FKATwigs, who returns home in solitude after a hard work day and when she asks Siri to play a song, she starts dancing inside the apartment, transforming it into a surreal space.

So, it’s merely one sentence spoken to the HomePod that changes her entire world.

Spike Jonze’s interpretation

This Apple commercial represents the stereotype of the metropolitan man: a hard worker who lives in solitude in the outskirts. Only the smart speaker can transform his life into a colorful wonderland. The filmmaker conveys the idea that only HomePod can make your world better.

And what do you think? Share this article and let us know your opinion!

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Based in Milano, the city known for design and fashion, we are born with the mission to bring Italian design and technology together. Beautiful materials and effortless technology in one. We turn our passion for style, unique materials and cutting edge technology into real world products that are elegant, effortless and extraordinarily useful.