Activision Predicts ‘Destiny’ Will Be Best-Selling New IP in History

Considering it’s the first non-Halo game developed by Bungie in over a decade, anticipation for Destiny is pretty high. What we’ve seen of the game thus far looks to be ambitious, but well within Bungie’s wheelhouse, making it one of our most anticipated games of the year.

Alongside gamers’ anticipation for Destiny, however, is the anticipation held by the game’s publisher, Activision. As it turns out, Activision has high hopes for Bungie’s forthcoming release, and they expect the game to be huge.

In Activision’s quarterly investors call, CEO Bobby Kotick talked a little bit about Destiny and what his company expects the game to do sales-wise. And let us not mince words: Kotick thinks Destiny will “become the best-selling new video game IP in history.”

While Kotick is no stranger to heady proclamations, his company’s hopes for Destiny are not outside the realm of possibility. Although Destiny is a new IP, it comes from one of the most beloved developers working right now, and one with a stellar pedigree. Not to mention, this is the first Bungie game to be multiplatform, which further increases its reach.

Additionally, Activision’s marketing team usually pull out all the stops when it comes to their major franchises. They turn each Call of Duty release into a major pop culture event and we anticipate they will do the same with Destiny.

At the same time, Destiny is a risky endeavor for Activision. Though the title bears some similarities to Halo, the game’s MMO-esque trappings and approach to storytelling appear to be much more free form than the Microsoft exclusive. In fact, Bungie has even come out to say that Destiny will be markedly different than their work on Halo. A quick glance at the title’s gameplay in action will tell you as much.

So will Destiny sell well? Undoubtedly, but whether or not will cross the $1 billion mark or go on to become the best selling new IP in history is another issue entirely. There’s a reason games like Call of Duty, Madden, and Assassin’s Creed dominate sales year after year, because they’re familiar experiences that gamers can count on. Sure, those annual cycles don’t afford much innovation, but these games move tons of units. Destiny hopes to do both.

Do you think Destiny will be the best selling new IP ever? Where does it rank on your most anticipated list for 2014?

8 Comments

Even if it was? Titanfall is a multiplayer only 6v6 competitive shooter with only online play. Destiny is an MMO-esque singleplayer, cooperative, and competitive shooter that allows offline and online play. Destiny has a wider appeal while Titanfall only appeals to a specific group. Hell I know many CoD punks that have no interest in Titanfall due to its DRM and that’s even before knowing its only coming out on a couple of platforms.

They’re also predicting that it will gain sentience and human form shortly after release and lead us all to a shining new utopia free of fear, disease, hunger, and game genres that aren’t first person shooters.
Hark! Hark! The overly-hyped video ga-I mean the messiah comes!

Destiny has what I want from every game. A involved single player with RPG elements that only becomes more fun when playing with friends. It even has a multiplayer component that interacts with the rest of the game without interfering. Name another game that has even come close to that. I dare you.