Optimising website design: 8 things you didn’t know you could do with SiteMinder’s Canvas

Share this

Website design is paramount in an industry where it’s impossible to hold back or ignore the flood of technology and online booking trends. Hotels know the only way to function profitably is to have a professional, attractive, and fully-integrated online presence.

Many properties spend a lot of time and money trying to build their own website, or hiring designers to do it for them. Neither situation is ideal.

Attempting to build your own without the necessary skill or qualifications will result in a subpar website, while engaging a designer will take a long time and expenditure initially – something that is ongoing every time an update is required.

SiteMinder’s Canvas is an instant solution to both of these problems. Canvas is a smart and intuitive website builder and editor that is specifically designed for the hotel industry and is created to have your new optimised website design up and running in under an hour.

Let’s look at some great features that you should know about SiteMinder’s Canvas.

1. All the work is already done

The process of building a website with Canvas requires absolutely no skill and minimal time from your side.

SiteMinder’s expert team use custom templates and use your existing information and images to kick-start the set-up.

From there you can switch between themes, updating and changing your website instantly as many times as you like, for no extra fee. Once you’ve done the basics, it’s incredibly easy to alter and enhance.

2. Canvas is friends with Google

Canvas has been designed with SEO firmly top-of-mind, guaranteeing all the fundamentals are covered including:

You can craft your own custom blog or other content pages, embed videos, upload and change your logo and images at any stage, make tabs for competitions and giveaways, and use it for any other content-driven goal you can think of.

Again, this is important for SEO because search engines like Google will rate fresh content higher.

7. It helps you to understand your audience

Canvas’ integration with Google Analytics allows you to find out more about your site visitors and adjust accordingly.

Track how and when people are accessing your content, what pages are generating the most response, and what booking trends are emerging.

The more information you have about guests, the more control and power you have over your hotel business.