Social Media

If you're anything like us, you'll be wondering at how giving a sales associate freedom to use WeChat for sales is anything but bad. However, a recent WeChat article titled "Luxury Brands' Sales Associates Update on WeChat Moment in Chinese" shone a different light on...

Whether to promote brands, build customer relationships or just engage with their audience, Weibo has always been a vital tool in Chinese marketing. Although Weibo suffered heavily in 2011 from the rise of WeChat; over the last several years, Weibo's team has been working tirelessly and are now...

For China's golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. We will be looking at the different brands that have implemented campaigns over this holiday period, along with...

With more than 12 million official brand accounts, over 800 million monthly active users and 61% users consulting the platform more than a whopping 10 times every day WeChat has paved way for an unprecedented door to one-to-one communication with consumers. Despite its prominence, many brands have yet...

The short video industry in China has witnessed rapid development due to the popularity of smartphones and a more affordable mobile internet. Along with the growing prevalence of Chinese video platforms in the past decade, the industry will only get more prominent as time goes on.
China’s short...

In recent years, Chinese consumer habits have been changing particularly among millennials. Materialism and luxury products are no longer signifiers of social status, and younger people prefer to gain recognition by posting exclusive experiences online. This has proved to be an issue for the industry last...

With over two thirds of WeChat and Weibo users shopping online every month, China's digital market is as exciting as ever! With that being said, have you ever wondered what goes through the mind of a Chinese consumer before their purchase of a product? Well,...

Many luxury brands have been using WeChat to make the most out of Mother's Day this year, whether it's promoting collections, boosting store traffic or simply improving customer relations. With the popular holiday still fresh in our minds, let's have a look at different ways...

Live streaming has become the most popular video format with over 325 million online viewers in total (a whopping 45.8% of Chinese netizens). The impact is even more evident in its revenue which is predicted to be a US$5 billion market by the end of 2017, making...