Sessions at HOW Design Live 2012 on Saturday 23rd June

The competition for design work is fierce. Your ability to create and design iPad apps for yourself, your company, and your clients helps you to distinguish yourself from the competition. Equip yourself with the easy-to-learn, cutting-edge, affordable solution for iPad app publishing so you can generate more revenue for your company and clients, which means more money and contracts for you! See first hand why QuarkXPress was awarded Best Publishing Software from MacUser. Discover how in less than 3 weeks, your app can be up and running on the App Store and why InDesign and QuarkXPress users alike are choosing QuakXPress 9 and App Studio for their iPad publishing.

Color can be frustrating. The monitor delivers images of vividness and subtlety so you craft a design rich in harmony and contrast. Then you print. Staring at the paper in your hand you wonder "Did I do this?" Come to this session to learn some age-old digital ways to keep the color as you like it . . . in print.

Chip Kidd is well known for his book covers for Alfred A. Knopf—they’ve been called “monstrously ugly” (John Updike), “apparently obvious” (William Boyd), “surprisingly elegant” (A. S. Mehta) and “two colors plus a sash” (Martin Amis). Ever wonder how he does it? This is your chance to find out.

Join Chip Kidd as he discusses his designs and takes you under the covers to reveal the hows and whys behind the work that helped spawn a revolution in the world of American book packaging.

Chip Kidd is well known for his book covers for Alfred A. Knopf—they’ve been called “monstrously ugly” (John Updike), “apparently obvious” (William Boyd), “surprisingly elegant” (A. S. Mehta) and “two colors plus a sash” (Martin Amis). Ever wonder how he does it? This is your chance to find out. Join Chip Kidd as he discusses his designs and takes you under the covers to reveal the hows and whys behind the work that helped spawn a revolution in the world of American book packaging.

(Session description compliments of Mr. Kidd) In this spirited, brisk, and well-reasoned presentation, Mr. Kidd focuses on the many different ways we all spend our days and nights in an endless and ultimately futile effort to just keep breathing, stave off the crying jags, and trying to draw pictures of Carrie Fisher as Princess Leia, before she gained all that weight and became a walking advertisement for what will happen to you if you don’t lay off the Cabernet Sauvignon once in a while. Top 3 take-aways of this session:
* A squirrel
* A wad of moist tissue
* A silver thimble of an orphan’s tears

At the core of this fast-moving session are a solid 60 minutes during which you’ll see 30 creativity expanding, career-boosting and potentially life-changing take-home concepts, practices and projects. This fun session will be presented tag-team style by Jim Krause and Dyana Valentine, using words, pictures, diagrams and specific step-by-step instructions. You’ll head home with a notebook packed with inspirational ideas, eye-opening art projects and practical design challenges that can be used to develop and supercharge your creative powers for both on-the-job and on-your-own applications.

Design leaders make awesome things happen, wherever they go. But few designers start their careers as leaders, and most have to muddle through management in order to realize that leadership in a design organization isn’t the same thing. It takes the right combination of experience, time and a good mentor to develop great leadership skills— and some of those skills aren’t teachable.

But if you want to learn everything you can about the leadership skills that are teachable, join frog design’s David Sherwin as he shares perspectives on how you can become a leader within your organization. Based on interviews with some of today’s top designers, David will share details on how to:

Communicate more actively, and with awareness of your team’s rational and emotional intelligence

Trends aren’t purely topical—in many ways, especially when it comes to web design, trends can and will impact your actual design process. In this session, web expert Patrick McNeil will take a look at current web design trends and explain how they’re impacting the typical design process. You’ll see why, with the increase of browser-based design elements, it’s increasingly difficult to prepare mock-ups entirely in Photoshop, and get the tools you need to make your life easier.

You’ll discover:
* key web design trends
* tools to ease the pain of designing in Photoshop
* the point where design and technology merge

To love books nowadays is, for good reason, to worry that something is being lost. The itch to make those ‘dark marks on white paper’ (as John Updike put it) is becoming drastically different, and electronic. But if we just focus on the ephemeral quality of digital, we miss a much bigger story: ebooks are actually huge new opportunities for design, and design—across the board—is in major flux, which also presents huge opportunities.

Blurb will talk about the very core of what a book is – words, ideas, and stories – and how ebooks will revitalize the form. They'll go over several great examples of ebook design, new tools for making ebooks, and new ways of working – and delve into the opportunities that existing and new formats, whether ebook, printed books, magazine, or interactive offer designers today.

When you want to achieve remarkable results, the process is the same whether the client is an entrepreneur with an audacious idea or a global company with hundreds of retail brands and thousands of employees. To help you solidify your process and turn it into an advantage, Alina Wheeler has deconstructed design process into five simple phases. Each is designed to build trust, facilitate decision-making and fuse business acumen with design thinking. You’ll learn to see the world through the eyes of a CEO – a place where process trumps portfolios, and strategic imagination triumphs.

In-house designers, take heart: it is possible to not only survive, but to thrive in the suit-clad world of Big Branding. Just ask Johanna Björk, a former art director in the National Football League’s in-house creative department. She’ll remind you of all the upsides to working in-house (and there are plenty!), and offer pointers that will help you get your great work approved. You’ll leave happy and inspired, carrying the tools you need to sell your work without selling out.

Adobe Muse is here! This brand new application by Adobe, lets designers create and publish HTML websites without having to learn how to code. It’s as easy as laying out a page for print production. Don’t believe us? Watch as Rufus Deuchler, Adobe Evangelist, uses Muse to build a website from scratch.

Get started with easy-to-use sitemaps, master pages and a host of flexible, site-wide tools that make planning your site fast and intuitive

Focus on design rather than technology. Combine imagery, graphics, and text with all the precision and control you expect from Adobe.

Select from 400+ web fonts served by TypeKit that are included with Muse so that you can add distinctive typography to your sit design

Create compelling interactivity with slide shows, accordions, lightboxes, and more. Plus, add maps and feeds from sources such as Google Maps and Facebook

Preview your site to see how it looks and test how it works. Take your site live by either using Adobe for hosting (hosting for 1 site is included with Muse, or 5 sites if you’re a Creative Cloud member) or you can export your site for hosting with a provider of your choice.

With over 14 years of industry experience Barton Damer, from Already Been Chewed LLC has designed for a variety of mediums including print, web, live productions and broadcast television. His digital illustrations are influenced heavily by his motion work. Check out Barton's presentation to Learn more about his inspiration and techniques for using CINEMA 4D to incorporate 3D to his still imagery and illustrations.

Being your own boss may sound glamorous, but when you’re juggling several clients, wearing multiple hats and keeping dozens of plates spinning, feeling behind and overwhelmed can easily become standard operating procedure.

But that doesn’t have to be the case. Freelance expert Willo O’Brien will help you take a critical look at how you’re developing your work relationships and determine whether they might be creating unintentional blocks between you, your clients, and the projects you need to keep moving. She’ll explain the importance of communication – and collaboration – strategies and concrete processes that help the client feel connected and informed throughout the project. You’ll leave this session with:

advice on how to create a conscious working relationship with your clients

There are no free rides to the top, and fame doesn’t happen overnight—nor does it come with a 40-hour work week. According to Design Army founders, Jake and Pum Lefebure, being the best means pouring every ounce of your creative energy (plus a splash of ego) into every project. In this session, they’ll offer tips on how to pick the projects that will help you get ahead in the dog-eat-dog world of design. You’ll learn how a low-budget client can lead to a big-buck payday and why—paycheck aside—entering competitions and winning awards really do matter.

If you improve your core drawing skills, it will improve the quality of your design. It’s that simple. That being said, you don’t need to become a full-blown illustrator. Saul Bass and Paul Rand weren’t illustrators, but they knew how to leverage drawing in order to create better ideas. In this session, Von Glitschka will demonstrate good creative habits, methods and real-world examples of how you can utilize basic drawing and increase your potential to produce incredible ideas.

Designers frequently describe themselves as problem-solvers. You apply your creative talents to finding new and appropriately innovative solutions to common questions, like articulating a corporate brand, connecting with an audience—or even just selling the most widgets. But there are problems larger than brands, consumers and widgets; there are needs as fundamental as equality, water, peace, justice and hope—and those are the issues that require “good” design. In this session, Christopher Simmons will take a look at how designers are, can and should approach design problems with the quadruple bottom line in mind. You’ll head home with the tools you need to make five small changes that will help you become a “good” designer.

As creatives, our ideas are our currency. Most are small, average, sometimes even puny. But every once in a while you come up with a monster idea, the one you believe will change behaviors, shake landscapes and win wheelbarrows full of awards. But how do you know when you’ve got a monster idea? Where do they come from, and how do you get more of them?

Find out from Chasing the Monster Idea author Stefan Mumaw. He’ll show you what monster ideas look like, teach you the seven characteristics you should look for in your ideas to unleash their monster potential, and reveal the reaction all monster ideas should aim to evoke in their audiences: curiosity.

(Still wondering what a monster idea is? Think about how Crispin, Porter + Bogusky’s “Subservient Chicken” website reinvented viral. Or how XBOX360’s Halo 3 video game sold more units in the first week than any other game in history. Or how the Most Interesting Man in the World campaign completely reversed an imported beer brand’s sales in less than three months. Big, fat, monster ideas. Got it?)

Update your web design toolkit – and your mindset – as web expert Kelly Goto helps you and your team embrace an agile and user-centered approach to the web. You’ll gain a better understanding of the appropriate platforms and processes needed to take your (and your clients’) outdated web presence to the next level, and truly incorporate a new attitude and workflow into your daily routine.

You’ll learn how to:
* infuse your organization’s culture with user-centered thinking
* bring together the right people, processes and platforms for a truly agile approach—without the * * fear of failure
* understand how to design for connected experiences, devices and platforms

If you’re the sole in-house designer at your company, it’s a lot like being an only child. You get all the attention and all the love (as long as you’re delivering the goods)—and all the work, too, which could be a disaster if you’re not prepared. It takes a strong personal initiative and an entrepreneurial spirit to be a solo creative. In this session, Glenn John Arnowitz will offer survival strategies and tips for making connections and lightening your workload.

You’ll learn how to:
* leverage your independence to be the master of your own domain
* keep things running efficiently at the office even when you’re not there
* garner more respect and enhance your credibility by networking both inside and outside your company

Just because you’ve got great creativity doesn’t always mean you’ve got a great company. Properly selling time is crucial to the ongoing success of any design firm. In this session, Streamtime’s Phillip Sunderland will teach you how to increase your profit, while making your clients love your service and project management. You’ll see how Streamtime’s traffic and production management applications can help you maximize workflow, taking productivity and creativity to new levels while helping you get the most benefit out of all your time and effort.

Husband-and-wife team Bryony Gomez-Palacio and Armin Vit have worked and lived alongside one another 24 hours a day for the past five years running UnderConsideration.com – a graphic design business with nearly no clients – from the (dis)comfort of their own home.

They’ll share what it takes to run a small business, balance life (with two kids) and work (with one intern), survive without clients, and generate content for blogs, books and conferences day in and day out.

You’ll learn how to:
* work independently
* manage the highs and lows of projects and cash flow
* set – and meet – goals and deadlines

Typography’s future is very bright: young designers are creating thought-provoking, powerful and, at times, stunning typography that is sure to spawn future design trends.

You’ll get the chance to see this for yourself as Allan Haley takes a look at the best work of these exceptional young designers and breaks down the elements that make their work so good. You’ll explore, dissect and celebrate everything from interactive design solutions to typographic samples from around the world.

You’ll discover:
* upcoming type trends
* new and proven ways to create great typographic communication
* revitalized ways to work with type in all environments

Designers have an innate ability to solve problems and bring success to their clients…but when it comes to their own success many seem to get stuck. Join Peleg Top, a creative business coach and spiritual life mentor, in this after-hours session that will teach you how to apply your design skills and creative thinking to your own life. You’ll gain a better understanding of the applications of your own skills, and get tools that will help you achieve the abundance and success you desire.

You’ll learn how to:
* Recognize the areas where abundance is stuck in your life
* Use creativity to create flow and growth
* Apply the three rules of designing an abundant creative life

Sappi Fine Paper and 826 National host The Standard 5: Special Effects. The event kicks off with a presentation by Kit Hinrichs, the creator of The Standard Volume 5: Special Effects, and features Gerald Richards, CEO of the 826 Organization. Hear how the creative use of special effects can make a printed piece dimensional, tactile, intriguing and even interactive. And, learn more about 826 National, Dave Eggers’s national nonprofit dedicated to supporting students with their writing skills, and helping teachers inspire their students to write. Attendees will receive a free, advance copy of The Standard 5: Special Effects and a limited-edition poster designed by Jack Unruh.