• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

July 29, 2013: With the 2013 U.S. Tennis Open fast approaching, online insurance company Esurance has launched a multi-media marketing campaign featuring the Bryan Brothers, who are ranked No. 1 in the world among men's doubles tennis teams.

The campaign, "Tennis for the Modern World," is anchored by TV spot that compares the progression of tennis styles and equipment to the modern technology used by Esurance (and other unnamed insurance companies) to offer the best service to consumers.

This is the third year of the alliance between Esurance, a division of Allstate, and Mark and Bob Bryan.

This year's effort also includes an extensive Facebook sweepstakes offering a trip for two to New York to attend opening night at the U.S. Open on Aug. 26 as special guests of the Bryan Brothers. The winner also receives spending money, hotel and an Esurance gift pack. (Details here.)

The spot will run on network and cable, including during in U.S. Open and U.S. Open Series. The campaign also includes print, online, search, display and social media elements that will run through Sept. 9, the final day of this year's tournament. Lead agency is Leo Burnett, Chicago.

The U.S. Open will air on CBS, ESPN and Tennis Channel. In 2010, Esurance signed on as the official car insurance partner of the U.S. Open. Esurance recently expanded its tennis alliance to include sponsorship of the Emirates Airline U.S. Open Series, the six tennis events that lead to the U.S. Open.

The primary TV spot shows the Bryans in tennis outfits, using tennis racquets and playing on tennis courts in the 1930s, 1960s, 1990s and 2013. Breakout spots follow the Bryans behind the scenes and then during the filming of each of the time-period segments.

"Over the last 100 years, tennis has gotten a lot less . . . dainty.," offers a voiceover. "Racquets are less splintery. Courts more surfacey. Technology made the game a whole lot faster. And awesomer. It's a lot like how Esurance has used technology to build car insurance for the modern world. Advantage, you. Let's give it up for the modern world." (See the full spot here.)

Esurance activation also includes support of Arthur Ashe Kids' Day on Aug. 24. The Facebook destination also includes downloadable infographics highlighting the Bryans' careers as well as advancements in racquet technology, tennis fashion and doubles tennis.