Social Media Management

Most businesses understand that social media is part of any well-rounded digital marketing plan. However, having a social presence is one thing. Benefitting from it and leveraging its full potential is quite another.

Perhaps these challenges resonate with you…

Increased competition: When social media burst onto the marketing scene, it made a big splash and early adopters enjoyed plenty of gains. Now, with everyone jumping on the social bandwagon, it feels nearly impossible to get any attention amidst the clutter.

So much choice: First off, there is a plethora of channels to choose from. You know you can’t be everywhere, especially when resources are tight. On top of that, it seems like there is an infinite number of different applications and services for management, automation and measurement. You feel lost trying to decide exactly where you should be and which tools you should use to maximize your efforts.

The strategy conundrum: Executing on social media can be a confusing process. Best practices change. Advice you read online can differ widely and is never tailored to your specific situation or industry. You may miss an important update that could offer your business some great new opportunities. Social media requires dedicated expertise and you just don’t have the resources or time to keep on top of the ever-changing social landscape.

You know that you need to be social, but if your organization lacks the resources to give it the priority and the commitment it requires, it can seem like you are going nowhere fast. Our array of flexible services can help you address the social media challenges your organization is up against.

Engagement Programs

As a business using social media, it’s crucial to find ways to increase engagement with your target audience, capture interest for your offerings and establish yourself as a credible authority in your industry. Our engagement programs cover two channels that are highly relevant to technology businesses – LinkedIn and Google Plus.

LinkedIn Engagement Program

This program includes:

LinkedIn strategy development including factors such as group membership strategy and content strategy.

LinkedIn profile makeover.

Awareness expansion strategies to increase number of connections, profile and update views and website traffic.

G+ Engagement Program

This program includes:

Management of your G+ page including sharing links to your own site content as well as relevant content from outside sources, along with prompts for social engagement.

Engagement activities and strategies to increase awareness of your business, the size of your following and the reach of your posts, including sharing posts to G+ communities, creating hangouts and initiating and participating in relevant conversations and discussions.

Our Process

Before starting any social media project, we will first consult with you on the important areas we need to understand your business and deliver tailored social media services, including:

Details about your target audience

Your main competitors

Marketing goals and business goals in general

Tone, style or personality (persona) of your business’ brand

Your positioning strategy

Keyword focuses

Access to analytics programs (such as Google Analytics)

As we manage your accounts, we collaborate closely with you to make the most of your social presence. We keep on top of the latest at your business (promotions, blog posts, press releases, special events etc.), ensuring that we get your message across on all relevant profiles specific to the community we’re reaching. We also keep our ears to the ground for important developments and trends that we can leverage for content and activity. Algorithm updates? New profile designs? We’ll keep you posted.

Reporting

Included with engagement programs and monthly maintenance packages is a regular report that keeps tabs on important metrics and keeps you updated on what’s working, what’s not and what’s new that could affect your business. We are constantly looking for ways we can tweak strategy to improve results. Detailed reporting allows us to make informed decisions to do just that.

Case Study

Want to learn a little more about how we tackle social media at eBridge? Click here to download our social media case study.

Want more information?

Social media has so much to offer. Don’t miss the opportunity to get your message through to engaged fans, boost your website traffic and support your search marketing efforts. And don’t let a lack of internal resources or in-house expertise stand in the way of your social success.

Knowledgeable, professional and most importantly, experienced

“When looking for a marketing firm, one of the most important factors to consider is longevity in the industry. eBridge has been in the industry for years. They are knowledgeable, professional and most importantly, experienced- a winning combination that is difficult to find.”