Joshua Topolsky om framtidens media

Compelling voices and stories, real and raw talent, new ideas that actually serve or delight an audience, brands that have meaning and ballast; these are things that matter in the next age of media. Thinking of your platform as an actual platform, not a delivery method. Knowing you’re more than just your words. Thinking of your business as a product and storytelling business, not a headline and body-copy business. Thinking of your audience as finite and building a sustainable business model around that audience — that’s going to matter. Thinking about your 10 year plan and not a billion dollar valuation — that’s going to matter.

But before we realign around all those Real Things, it will be very bloody. Bloody, and violent, and depressing. Content makers will die. They’ll be bought up. They’ll be split apart. Their TV networks will fail. Their partnerships will end. In fact, this is already happening.