How Brian Hock started their logo design journey

Company name

Overview

We are a 10 year old training company based in Russia. We have offices in the former Soviet Union and have an internet based business that sells training materials around the world.

We recently ran a design contest on 99designs, but have since changed what we need. We are creating the vision and mission of the company. Our vision statement will be similar to "Making Your World Bigger" We want to be a company that will expand the horizons of everyone we work with-clients, employees and suppliers. We will do this by offering our services professionally, proactively and with passion.

I started the company because I love to teach and to give people opportunities that they did not have before. This is what we do. We do not teach a course to pass an exam - we teach a course to open doors for this person. We do not teach English - we expand the world so our students can do more because they speak English.

We do this in different ways - through Exam based training, through English classes, Conferencing, non-exam training, consulting. All of our activities should expand the world of our client and open new ideas and opportunities for them.

We want to be a company that others enjoy working with because they know that they will get superior service and superior results form us, in all we do. We "Open Doors" We "Make Your World Bigger" Training is only one way that we do that.

Tell us a bit about who you are and the people you reach

Our target audience is around the world. For HOCK Training it is the former Soviet Union. For HOCK Conferencing it is Moscow, Russia. Our clients here are both individuals and companies, though most of them are current professionals who are looking to expand their skills. We have a very good reputation for quality in the region, and we need to communicate to our clients that they will continue to get that quality, but that they will also have their horizons expanded and that working with us us different than working with other companies.

This logo is the start of a complete rebranding, so the logo does not need to fit into the current website design. A new website will be designed to go with this logo that is being developed.

For HOCK international, the target is individuals around the world. These are people who are studying to pass a Professional Exam and we are providing them materials. When they see the HOCK international logo, they should know that we are going to not only help them pass the exam, but in so doing, their world and their opportunities will expand and grow.

Requirements

I need a general concept that will demonstrate opening doors, expanding horizons, bigger perspective, greater opportunity. I want our logo to show that this is what we do.

There needs to be a series of connected logos. There needs to be one logo that is simply the word HOCK (my last name) and the graphic design. There should also be room for a short tagline to be added. We will then also need a logo for HOCK Training, HOCK Conferencing and HOCK international. The four logos should be connected so that it is obvious that they all belong together. Differences between them can be in the color, or any other way that is able to demonstrate that these are different companies that have the same vision and mission.

The logo should inspire our clients and our staff and show that we will make their world bigger. Yet be professional enough and show stability so that they know we will be here for the long term.

I like the color orange and would like to use Orange for at least the HOCK logo. The three subsidiary logos can use other colors. I do not have any preconceived ideas of how to show this expansion of horizons, but will actively provide feedback to those who submit.

After the logo is selected, I will need further work for website, brochures, business cards, a complete corporate image. The winning designer will have a chance to propose for this work after the logo is selected.