Xiaomi sets a new Guinness World Record by selling 2.1 million smartphones in 24 hours

Xiaomi lived up to its proper pronunciation on Wednesday by showing the world how to properly celebrate your birthday. As part of a fan festival to commemorate its fifth birthday, Xiaomi (pronounced “SHOW mee”) ran a 12-hour flash sale that ended up selling more than 2.1 million smartphones via Mi.com, its consumer-facing online store – good for a new Guinness World Record.

“The tech firm’s direct-to-customer website Mi.com store managed to sell an incredible 2,112,010 handsets over the course of its birthday, setting a new record for most mobile phones sold on a single online platform in 24 hours,” according to the Guinness World Records website.

The smartphone sales alone totaled 2.08 billion yuan, or about $335 million. That figure doesn’t include the 770,000 units of smart appliances, 247,000 units of the Mi Power Strip, 208,000 units of the Mi Band, 79,000 units of the Mi Wi-Fi router, and 38,600 units of Mi TVs sold during the event.