Is Bulleit 10 a flop?

I'm starting to see an abundance of Bulleit 10 on the shelves (brick & mortar and online) and I'm seeing it at prices as low as $32. I'm wondering if this release is considered a flop at this point. At the very least, it seems the initial price point of $45 to $50 was substantially more than the market was willing to pay.

Re: Is Bulleit 10 a flop?

Never had it. I was thinking about buying some just because it's supposedly 4R juice, and I wondered on these boards whether whether it might be a viable substitute for good 4R offerings. Someone (maybe more than one person) talked me out of that notion. I see it on the shelves around here. I don't see it flying off the shelves, so to answer your question, yeah, I think it may be a flop.

Re: Is Bulleit 10 a flop?

I went to a tasting of all the Bulleit products and found the 10 to be decent, but I think the whole table agreed the regular offering beat it heads up, and that wasn't taking price into the equation. It's pretty pricey in my opinion for what it is and how it tastes.

Re: Is Bulleit 10 a flop?

I think what you mean to say is:

To overestimate what customers are willing to pay for your product is a chance large companies can afford to take.

They certainly aren't going to try to reach the volume that the NAS bourbon does, but from what I've seen with regards to market penetration in liquor stores and bars, it is probably considered a success. Bulleit is incredibly popular in certain markets, and expanding the product line makes good business sense. Now that some equilibrium has been reached in the distribution/retail channels after the initial roll out last year, you'll probably start to see prices come down a bit.

Re: Is Bulleit 10 a flop?

Originally Posted by Trey Manthey

I think what you mean to say is:

To overestimate what customers are willing to pay for your product is a chance large companies can afford to take.

They certainly aren't going to try to reach the volume that the NAS bourbon does, but from what I've seen with regards to market penetration in liquor stores and bars, it is probably considered a success. Bulleit is incredibly popular in certain markets, and expanding the product line makes good business sense. Now that some equilibrium has been reached in the distribution/retail channels after the initial roll out last year, you'll probably start to see prices come down a bit.