Celebrating Women Living Naturally

Naja Brings More Options to Skin Tone Lingerie Market

Women looking for more options for skin tone friendly lingerie can now look toward Naja.

The ethical lingerie brand that is dedicated to empowering women by hiring single moms and/or female heads of households has launched “Nude for All” a collection of lingerie that comes in seven shades to suit all women.

Naja founder Catalina Girald was inspired to create the color-inclusive line after watching gold medal gymnast, Gabby Douglas compete in “nude” foot wrappings that didn’t match her skin in the 2012 Summer Olympics.

“I used to be a gymnast so I’m always sensitive to those things, and it was the first time that it dawned on me that the wrap didn’t exist in other colors.”

Nude for All is affordable with bras, ranging up to DDD at $52, and panties, ranging up to 2XL, starting at $18. Each bra comes with a wash-bag created by women who work from home through the company’s Underwear for Hope program.

Naja’s Nude for All joins a stable of new companies that are revolutionizing lingerie by catering to a wider collection of skin tones including Nubian Skin, who launched their line of lingerie and hosiery for darker skin tones in 2014.

Advertisements for this latest line have already appeared around the city.