SV - Island Time

Since 2009 I've run a small t-shirt and goods company called Strangevictory (or SV or STRNGVCTRY). Each and everytime I produce a product, I've been reinventing the brand with a new look-and-feel, website and email campaign. It's a lot of work, but a lot of fun. I think that's one of the great things about side projects - anything goes.

Carrying on that tradition, for this Skillshare class I'm going to produce a koozie label design and eventually morph it into a T-shirt (or something else) design. I'm going to work off the idea of "Island Time". Slowing everything down and embracing the slow and steady laid-back pace of island living. As a personal challenge I'm going to draw (mostly) everything and then scan it in. We'll see what happens. I'm very much a computer-y designer, so this should be interesting.

For this concept I'm going to reference Woodblock type samples, Texture-y Line Illustrations, Woodcuts, Vintage Packaging, American Tattoo Imagery, etc. etc. I don't want to limit myself to any particular style and just kind of see what evolves organically. I'd also like the possibility of producing the design in one-color.

Get in the mood board:

A whole mix of styles! Here we go!

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06/01/13

So after countless sketching, I've come up with this and I'm pretty happy with it so far. I may or may not ditch the flag poles and just kind of round it around the palm treen trunk. I'd love to hear some feedback!

And trying out inking whilst trying not to smudge:

Having a blast with this so far!

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06/05/13

More sketching... Trying out a bunch of Island themed imagery, seeing what works, what makes sense for the brand, what looks good, etc. Settled on the type so far, and now it's just a matter of thickening up the lines so that they'll screen well.

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06/11/13

Here's the final. Brought the inked sketch into Illustrator, cooked up a Live Trace, fudged with the settings and we're done!

Initially I wanted to produce a one-colour koozie "label' so here it is (crude mock-up) in a few potential colourways. I don't have any immediate plans to produce this thing, but may eventually carry over the design to t-shirts.