1. No more information overload, curated information that is relevant topically, socially and geographically.

Mygeni uses its unique filter to display relevant content in your interests from the people you trust. "There is no such thing as information overload. There is only filter failure." Clay Shirky

2. A unique Filter that cuts out all the irrelevant information and gets you information you want and who you want it from. Only when you want it.

Mygeni's social content filter does this via interests and relationships. Not all friends are equal some pare more important. Reduce or increase your content field of view, move the relationship slider and as example view content from tight friends only in a unique interest(Technology), enhancing relevancy and context.

3. Find the information you most care about when you are interested.

We are not all interested in ALL our various interests at once, Content is categorized in your interests and viewable at your choice - making your experience relevant. Never miss anything as your content is stored in your interests for you to view. This is unlike other "social networks" where content is displayed in a 24/7 news stream, where you have be constantly vigilant so as not to miss content.

4. Be recognized for your own unique genius.

Mygeni measures credibility as a function of how often people engage with you and your content. This is displayed with a maximum credibility of "guru" starting from "apprentice" "adept" "fellow" "master" and finally "guru", allowing you to find and be recognized as the most credible contributors in your interest categories.

5. Connect with likeminded people over niche interests.

More often than not it is someone close to you with the information you need. Through Mygeni's ability to display this information in your interests from your friends you can now connect with these otherwise partially hidden sources of knowledge - your "friends" the most valuable base of knowledge a great asset.

6. Search with Contex. Yes!! for information based on relationship - uncensored and immediate.

If you want to find a great hotel in Cape Town the best source is a recommendation from a "tight" friend making the information contextual from someone you trust. Allowing you to judge the value of the content appropriately, then "close" and "social" respectivley.

7. Access your most powerful resource.

Connect to your friends and what they know, share with them in a meaningful collaborated way. It really is up to us to make the change we want in the world. A people powered system of knowledge transfer.

8. Be rewarded for your contribution.

Mygeni allocates "wishes" to you every time you content is engaged with. Ultimately this will become a share of the revenue generated by the platform. For now it can be used as currency by Brand PAges to enhance loyalty by rewarding its key influencers.

9. It's not Facebook. Enjoy the mental stimulation.

Enough said.

10. Control accurately who sees your content and who you filter out.

When you share content content you designate whom you would like to share it with through the intimacy slider. Either with "tight" friends, "tight and close" friends or "tight, close and social" friends or fully public with additional sharing on Twitter, Google and Facebook profiles and pages, so with the world. So everything is permission based and up to the content sharer, you have full control.