SimCity boss talks “challenging” launch in internal company memo

An internal memo from EA has surfaced which shows just how much trouble Maxis had with the launch of SimCity.

The memo, obtained by Polygon and written by Maxis GM Lucy Bradshaw starts off with praise for the team and the game itself before discussing launch troubles.

“The rollout in North America has been challenging,” wrote Bradshaw. “It’s also now evident that players across Europe and Asia are experiencing the same frustration.

“I’d like to say that it’s not fair — that the game score shouldn’t be punished for a server problem. But it is fair. SimCity is an online game and critics and consumers have every right to expect a smooth experience from beginning to end.

“I and the Maxis team take full responsibility to deliver on our promise.”

Yesterday, the game’s senior producer Kip Katsarelis took to the EA forums to let players know the team was “adding even more servers which will be going live over the next three days.”

“Our plan is to continue to bring more servers online until we have enough to meet the demand, increase player capacity and let more people through the gates and into the game,” she wrote.