Bucharest, June 2nd 2014
- Nearshoring vs. Reshoring vs. Offshoring, what is the next way to go?

More and more businesses are nearshoring in Europe. According to the AlixPartners studies the top three nearshoring reasons are: lower freight costs 37%,
speed-to-market 31%, lower inventory costs 26%.

The BPO dynamics is catching up speed and so should the leading European players. 23 cities from European regions are in top 100 global outsourcing
destinations (Source: Tholons - 2013 Top 100 Outsourcing Destinations).

The global business process outsourcing landscape is constantly changing and the European market needs valuable, niche insights more than ever. From those
premises sprung the top level happening European BPO Forum 1st Edition- The Customer
Relationship Cycle. This international forum was designed by Marketing Insiders Group as a strategic bridge,
practically one accessible contact point for all the European BPO players (providers & beneficiaries) right in the heart of Europe.

"
We are experiencing the rise of Eastern Europe in the BPO area. European BPO Forum brings together both BPO providers and beneficiaries, focusing on
specific needs and customized solutions for both parties. Our aim is to build an European strategic bridge, an authentic BPO knowledge exchange center.
This business platform ensures fertile ground for partnership development and knowledge sharing with the best of the best in the field
", says Madalina Vilau - Managing Partner, Marketing Insiders Group.

"Over 4,500 employees in 8 European countries teach us that outsourcing is about change and constant development. 16 years of investing in quality
people and technology are not enough in the contact center industry, not when leadership is your main goal. Our 42 international awards were possible
only with the trust and support of our customers. They drive our business strategies, their voice shapes each step we take, year by year. This European
BPO Forum edition - "The Customer Relationship Cycle" focuses on the heart and mind of any multinational company, the consumer. We are proud to sponsor
this inspiring, educational initiative, supporting the evolution of the European BPO community" -
Maria Hoffrichter-Zanetti - Communications Management, Competence Call Center.

Experience the new business era! Marketing Insiders Group easily resembles a MIG: power, speed, heights, independence, impact. We gathered the best
marketing experts, trainers, consultants and specialists under one visionary roof, which opens the business skies. Highlights: over 50 international brands
in the M.I.G. portfolio; more than 100 niche business conferences: www.conference-arena.com; ATL, BTL and
TTL competences; part of the Stevie Awards Jury (Sales & Customer Service Category) for several years.