1. Which of the following is not a 'Post testing' Technique of advertisement?1) Sales test 2) Focus group 3) Enquiry test 4) Attitude test 5) None of these

2. ‘Casual’ research is basically concerned with1) establishing cause and effect relationship2) arriving at a forecast or prediction of interest3) measuring and estimating the frequencies with which of things occur4) All of the above5) None of these

3. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:1) Brand goodwill method 2) Price premium method 3) Cost moderating method 4) Both 1) and 2) 5) Neither 1) nor 2)

4. Media planning includes:1) assessing lost 2) selecting the right medium 3) Liaisoning with other companies 4) both 1) and 3) 5) None of these

5. SAP consultancy Axon Group is based in which country?1) England 2) India 3) Germany 4) Italy 5) None of these