Museum of Arts & Design (MAD)

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Museum of Arts & Design (MAD)

Creative Direction of the exhibition catalog design for the MAD museum's New Territories: Laboratories for Design, Craft and Art in Latin America. Organized by MAD's Chief Curator, Lowery Stokes Sims, New Territories explored themes centered on the dialogue between contemporary trends and artistic legacies in Latin American art; the use of re-purposed materials in upcycling strategies; the blending of digital and traditional skills; and the reclamation of personal and public spaces.

My team developed a system of illustrations to represent each geographic area of exhibition's focus. Multiple paper stocks served as tactile indicators of the book sections. The Museum was so pleased with the aesthetic of the catalog that they licensed the artwork, using the typeface lock up, illustrations and color palette to brand the exhibition across promotional items and the gallery spaces themselves.