Books by this Author

PRAISE

– a real world approach to the art of direct marketing. This book will be viewed as a milestone work as American industry moves toward "relationship marketing." No one has done more than Lois Geller to define direct marketing from a practical perspective

– a real world approach to the art of direct marketing. This book will be viewed as a milestone work as American industry moves toward "relationship marketing." No one has done more than Lois Geller to define direct marketing from a practical perspective