Written By
Esme Craig
on
Wednesday, July 19, 2017
|
7/19/2017 12:13:00 AM

The images are one of the important
aspects of social media. Especially, in the case of platforms such as Facebook,
Instagram, and Pinterest. People pay more attention to the content that includes
an engaging image. The likes and shares increase to a great extent when you
know how to leverage the images in your marketing efforts.

All social
media marketing companies in Indiaknow the importance of images, hence, recommend using them. However, the
approach towards the images requires the understanding of the target audiences.
This way, it becomes easier to attain high shares, likes and attention to the
social media.

Here, in this post,
you can find some of the most valuable tips on using the images for social
media marketing.

1. Upgrade your stock images

You must have accumulated a bunch
pictures that you constantly use while posting on various social media. But,once
in a while, it is extremely important to go through that stock and upgrade it.
The same old pictures, again and again, can reduce the effect that you desire.

You need to invest in getting new images
in order to achieve the authenticity and the freshness. New images can attract
the audiences in an effective manner and keep you getting a high ROI on social
media investments.

2. Include faces in the images

According to research, the human brain
responds faster towards the images of people. The emotions expressed with a
human face can attract people and allow them to stay engaged for a long time.
This also helps in gaining more interest in the text content attached to the
images. Hence, you should try adding the human faces in the visuals.

3. Keep it balanced

The balance in the image is necessary
for all aspects. The text attached to the image, the colours, fonts and all
other visual aspects affect the attention of the viewer. Having loud colours
surrounding the image can reduce the effect. Similarly, bad colour selections
can destroy the quality of the image. Hence, perfect balance is a necessity
that you can’t compromise.

4. Convey desired emotions with the
right colour

The colour psychology is not a news to
the marketing experts. However, if you don’t know about it, then, learn about
the emotional effects of the colours. The colours have the capacity to convey
your emotions. You can leverage the capacity of the various colours to enhance
the images.

5. Add an appealing copy

The images, when combined with correct
copy, can do wonders for you. The words support the images by triggering the
desires and needs of the viewers. The best way to write an effective copy is by
thinking of the benefits rather than the features. You need to think about the
benefits that your business can offer to the customers. This approach can lead
you to the highly sharable image content.

Social media has a lot of distractions,
but the right image can help you attain maximum ROI. So, consult an SMO services India in
order to plan your image strategy for social media.

5
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