IJRMP – Vol. 3, Issue 05, June-July 2014

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1

A Pragmatic Revision on CRM as an Implement to Evaluate Customer Satisfaction for Banks-An Appraisal of Public and Private Sector BanksAbstract – A Pragmatic Revision on CRM has appeared as a planned implement to change, preserve and improve relationship with customers by using existing information of customers with the banks. This research work is a comparative study of a Public sector bank and a Private sector banks that adopted CRM tool to achieve competitive advantage over its competitors. The study evaluates the satisfaction level of customers on 8 dimensions of CRM. The study was carried out with a sample of 250 respondents in Chennai, Tamil Nadu, India. The survey was conducted using a validated closed ended questionnaire. The findings confirm a relatively higher level of satisfaction in the Private sector bank, attributed mainly to channel management aspects including bank facilities, ATM facilities, on-line banking services and telephonic banking. The customers of the Public sector bank were more satisfied with the front end services including services provided by Customer Service Representative /teller and Supervisors/Managers.

P. Suganda Devi

2

Effect of Caste on Ideal number of ChildrenAbstract – Abstract: One of the Critical Factors affecting population growth is Ideal Number of Children. This paper reveals the effect of caste on ideal number of children in Bharuch city, using Primary data through questionnaire. The questionnaires are filled by 136 families. From this study, we observe that there is positive relation between caste and ideal number of children.

Prof. Umeshbhai B. Rana

3

Internal and External CustomersAbstract – This lesson considers the internal and external customer, how marketing is used to build and nurture customer relationships, and will begin to build your knowledge on the customer loyalty. So let’s begin by looking at external customers and internal customers. For the purposes of an introduction to marketing, the more generic terms for the different types and characteristics of people with which an organisation develops relationships would include: customers, users, connected stakeholders, and other stakeholders. We will now look at how we differentiate between the internal and external customer.

Prof. Digesh V. Pawar

4

Leadership and its Management StylesAbstract – Leadership has been described as “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task”. For example, some understand a leader simply as somebody whom people follow or as somebody who guides or directs others, while others define leadership as “organizing a group of people to achieve a common goal”. Here the author wants to introduce the basic styles of leadership and its management.

Sanjaykumar N. Luhana

5

Reasons and Motives for Amalgamation, Merger and AcquisitionsAbstract – The liberalized economic policies have exposed Indian industry to several challenges. Time is evident of various economic activities that have grown over a period of time which led to various forms of business organizations. Initially as the transactions were limited the businesses used to be a one-man show. But the shortcomings of the sole trader business led to the development of small organizations known as ‘partnerships’ 1, later the use of the partnership form of business also suffered from various mistakes due to (a) lack of specialization of management and (b) large capital basis as it was not possible for partners to undertake various infrastructural activities. Even though mergers and acquisitions (M & A) have been an important element of corporate sector all over the world from several decades, research on mergers and acquisitions has not been able to provide the complete knowledge about legal framework of Amalgamation. There is no conclusive evidence on whether they enhance efficiency or destroy wealth. There is thus an ongoing global debate on the effects of mergers and acquisitions on industries.

Jaykumar A. Sathavara

6

Small-Scale Industries in India and Other Countries: A Conceptual AnalysisAbstract – Small scale industries (SSIs) are the most important part of any economy of the world, because they generate more employment by less capital investment in comparison Large and Medium industries. They also contribute in earning foreign currency by contributing in exports. In this context every country of the world gives prominent place to SSIs in their Industrial Policy. This paper discusses the definitional differences among various countries of the world and definitional changes in India. The definition of SSI is very important to understand the industrial structure of the economy. In response to Industrial Policy changes the terms Small scale Industry (SSI) has under gone a substantial change over a period of time nationally and internationally. In this context how the concept of SSI has changed need to be look to the greater detail to obtain a scientific understanding of a structural change in the industrial development.

Jignesh K. Barot

7

Growth of Alternative Investment Funds in IndiaAbstract – This paper is an exercise to know about the growth and performance of Alternative Investment funds in India, they formally launched in June 2012 and author tried to know about the perception of people with regard to this new vehicle of investment available with various options in India. The findings of this paper are based on number of regression analysis to examine the interrelation among the various variables those depends on each other successively.

Chetan Yadav

8

Impact of Stock Splits on LiquidityAbstract –A stock split increases the number of shares outstanding by reducing the face value of equity shares, without affecting the equity. A stock split is done to improve liquidity of the shares. The analysis of the average volume around announcement day and ex-split day shows that stock splits is not exhibiting strong impact on average volume when simple t-test is conducted. The analysis of the average number of shares traded around announcement day and ex-split day shows that stock splits is not exhibiting strong impact on average number of shares traded around announcement day. If stock splits convey positive information about future profitability to the market then theoretically, after announcement day trading of shares should increase because investors will desire more of the shares which are split. The result show no significant effect on shares traded even after announcement day. Thus signaling cannot be a reason for stock splits in India. The result strengthens suggestion of leakage of information and insider trading around announcement day of stock splits.