Introduction to Strategy Templates

The work you do analyzing market conditions and building roadmaps ensures that everyone in your organization understands where the product is heading and why. It also means that you spend countless hours creating spreadsheets and presentations to explain your strategy.

This library of strategy product management templates makes your life a little bit easier. Choose from dozens of pre-built examples to create the perfect view. To get the most out of these templates, read the guidance to understand why and how each one is used. When you find one that meets your needs, click the download link beneath each template to start using it immediately.

Here are the types of strategy templates that are available:

Product roadmap

A roadmap is a plan for how your product is going to meet a set of business objectives. The roadmap details where your product is headed and the work that is required to get there. These product roadmap templates make it easy to visualize the direction of your product and show progress to internal teams and external stakeholders.

SWOT analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis helps you identify what your product is doing well, where it can improve, and how it fits in the competitive landscape. These visual SWOT templates help everyone understand the current state of your product and the market.

Business plan

Business plans are important decision-making tools. They provide clarity on all aspects of your business model — such as your marketing strategy, customer challenges, ideal buyer profile, and product value. These editable business plan templates allow you to analyze a variety of business and market factors that impact your product plans.

Competitor analysis

A competitor analysis helps you identify alternative ways that your target customers can solve their problems. It is a great way to understand the market landscape and evaluate other vendors' strategies. These free competitor analysis templates give you the tools to analyze and present how other companies are trying to provide value to your prospective buyers.

Gantt chart

A Gantt chart is a useful tool for planning date-driven work. It allows you to schedule tasks in the order they need to be completed and track progress against time. These Gantt chart templates make it easy to visualize what has to be done and when, so you can communicate the plan to your team and deliver projects on time.

These free strategy templates make it easier for you to share your market, customer, and product insights. If you are ready for something more than Excel and PowerPoint, we encourage you to give Aha! a try. Our free 30-day trial includes hundreds of interactive strategy and roadmap templates.

Whether you choose to use Aha! or not, we are passionate about giving product managers the tools they need to do their job.

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