The popular European fashion house was quick to remove the controversial sweater from shelves and apologized publicly for their blackface-esque blunder, but many are not so quick to forgive and forget and T.I, Soulja Boy and more wants to make sure they feel it in their bottom line.

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Tip, a self-professed “7-figure a year customer” of Gucci, took to Instagram to issue a “call to action’ against the top fashion label, effective immediately.

In another post captioned “THIS IS THE AGENDA!!!”, the popular entertainer laid out a 3 month plan to hit Gucci where it hurts.