The trailer for The 1989 World Concert Tour was directed by Jonas Akerlund and filmed live in front of 76,000 fans in Sydney. The footage from this Australia show is interspersed with footage from a number of her guest performances throughout the tour. It also offers some commentary from Swift, who posits the question as a sort of mission statement for the tour: "I wondered what would happen if I invited the most amazing artists in the world to come out with me and perform on my stage. Would they do it?"