Veteran sports writer Jim Utter covers NASCAR for The Charlotte Observer and its racing site, ThatsRacin.com. In this space, Jim writes about all things NASCAR and other forms of racing which may also be relevant ... or not.

Wednesday, January 25, 2012

Six NASCAR drivers make Power 100

The 2012 Power 100 ranking of the most powerful professional athletes in the U.S was released Wednesday night by Bloomberg/Businessweek, revealing six NASCAR drivers in the top 100.

Bloomberg Businessweek teamed up CSE, a leading integrated marketing agency that created the Power 100 list for the third consecutive year using proprietary methodology; Rick Horrow, host of Bloomberg TV "Sportfolio," and CEO of Horrow Sports Ventures and the Nielsen/E-Poll N-Score.

The NASCAR drivers who made the poll:

No. 22 Dale Earnhardt Jr.

No. 29 Jeff Gordon

No. 37 Jimmie Johnson

No. 60 Tony Stewart

No. 62 Carl Edwards

No. 92 Kevin Harvick

CSE’s Analytics team, lead by VP, Analytics, David Newman, evaluated more than 3,000 athletes across a variety of sports, with 50 percent based on"off-field" measurements and 50 percent on "on-field" performance. CSE’s proprietary analytics utilizes a range of industry statistics, including data from E-Poll.

1 comment:

Tony Stewart, What a great Race Car Driver he is. He really deserves this owner. After all he has won United States Auto Club car owner two times.I think he is one of the best Race Car Drivers of all time.