Is this the year of modest fashion? The world is waking-up to the reality of the size of the modest fashion market and every international brand has at least considered dappling into this segment. The question still on the mind of many is, is this a trend or an evolution in fashion? What is next for modest fashion? H&M most recently made international news with their choice of a woman covered in hijab ‘headscarf’, in doing so they created a new modest fashion influencer, Mariah Idrissi. With fashion evolving faster, and global social media influencers leading this evolution, are these the women who are silently influencing global trends? Here we take a look at putting together a comprehensive list of these modest fashion influencers and ask them what drives their decisions. Is it their religious belief and a passion to show the world modesty doesn’t equate to frumpy? Or would they have been fashion influencers religion or no religion?