Deepening the understanding of trust: combining Repertory Grid and Narrative to explore the uniqueness of trust

Deepening the understanding of trust: combining Repertory Grid and Narrative to explore the uniqueness of trust

Deepening the understanding of trust: combining Repertory Grid and Narrative to explore the uniqueness of trust

The intangibility of trust continues to provide interest and debate for researchers attempting to measure this multidimensional construct. This chapter discusses two inductive but integrative methods of capturing the complexity of trust measurement though an interpretive lens.

Abstract

The intangibility of trust continues to provide interest and debate for researchers attempting to measure this multidimensional construct. This chapter discusses two inductive but integrative methods of capturing the complexity of trust measurement though an interpretive lens.