He is also the author of ‘The Change Catalyst: Secrets to successful and sustainable change‘.

At the 2018 Business Books Awards, ‘The Change Catalyst’ was voted ‘Business Book of the Year‘.

He has been enabling organisations to successfully instigate sustainable change for more than twenty-five years across the UK, Europe, US, Australia, Asia and the Middle East – as an adviser, a consultant, an interim, an executive, a board member and in-house change leader.

Campbell believes passionately in the power of clarity and aligning people to deliver. Your people are the only ones who can deliver your strategy.

What drives him, is a burning desire to make a positive difference to the way that organisations work – and the impact they have on their customers, employees and shareholders.

High energy, high-impact keynote speaker and facilitator, Campbell delivers engaging and inspiring speeches and workshops across the globe.

“An exceptional speaker. Had the audience attention from the outset with a mix of front line experience, great stories and good humour. One of the best I’ve seen.” Rohit Talwar, CEO of Fast Future

Campbell Macpherson – ‘The Change Catalyst’

Campbell’s book ‘The Change Catalyst’ provides business leaders with the insight, tools, methodologies and approach they need to ensure that their change initiatives are among the one in eight that succeed.

One of the most important ingredients is the appointment of a Change Catalyst: someone to guide the organisation to deliver the outcomes the business needs.

It is no ordinary business book. Its easy-to-read, conversational style leads the reader on an exploration of how change is inevitable, why change initiatives fail, the top ten essential ingredients to successful change, culture change, how to develop strategies that work, how to design organisations that deliver, how to create extraordinary leadership teams and how to get the most out of your most valuable asset – your people.

The book also arms the reader with proven and practical tools and models they will need to successfully instigate sustainable change.

Amongst the plethora of real-life examples from across the globe are five detailed case studies – the spectacular failure of globalisation, another of award-winning HR transformation and the fascinating stories of three Change Catalysts who have transformed entire industries.

Change is inevitable. Successful change isn’t.

Keynote Speaker:

Campbell Macpherson has a refreshing and unique take on the world of business that makes him both an entertaining and insightful speaker.

He delivers astute and discerning observations based on years of hands-on personal experience with humour and impact.

Furthermore, each presentation is tailor-made to meet the specific needs of your organisation with speaking topics that include:

Brexit-related topics:
Brexit has changed the world of UK business forever – and it is time to embrace the change and look for the opportunities.

Session topics include:

Leading change in a post-Brexit world

Brexit Schmexit: seeking out opportunities post-Brexit

Leadership in a post-Brexit world

Lessons in leadership from Brexit and Trump

Moving beyond ‘denial’: Brexit and the change curve

If Brexit had been a proper change programme

Growing global protectionism and the rapid advance of AI only serve to increase the uncertainty and complexity in which we have to operate. Your organisation’s success relies on your leadership’s ability to lead successful change and help their people to embrace change.

How will your organisation be affected by Brexit, Trump and AI? How will your people be affected? What ‘known unknowns’ and ‘unknown knowns’ will you need to plan for? What ‘unknown unknowns’ lie ahead …?

Other topics:

Change is inevitable; successful change isn’t

Mission Impossible: leading change in successful companies

21st Century leadership – a team sport not an individual pursuit

Leading in an age of uncertainty

Culture is everything

The Purpose-driven organisation

Responsible capitalism: oxymoron or new dawn?

Embracing the change challenge in financial services

The Power to Change

The future of work / The rise of the machines

What does a good strategy look like?

Why most mergers & acquisitions fail

After the Exit: It is not about Retirement. It’s about change

For further info or to book Campbell Macpherson, email us or speak with a booking agent on 01275 463222

Testimonials

“From the moment Campbell came on stage, I knew we were in for a treat! His humorous, confident, yet self-deprecating style kept us glued to his anecdotes. It’s no wonder The Change Catalyst is business book of the year!”

Fiona Blades, President & CEO, Mesh Experience NY

"Exceptional speaker. His presentation at the M&A Advisor Summit demonstrated a unique ability to blend humor with deep insight into strategy and change leadership. Clearly a leader in his field, he drew his audience in and captivated them with his mix of oratorical skill and obvious subject matter expertise."

Steven Klemencic, CFIUS Practice Leader, PwC

"I heard Campbell speak at the M&A Advisor Summit in NYC and I wish I could hear his talk again right away. His talk was so engaging and rich with insights that I struggled to decide if I should focus and listen, take photos or take notes, knowing I couldn't do all three at the same time well. I have been a speaker myself at over 200 events and attended many more, and I am aware of the skill and knowledge it takes to stand out and deliver value like Campbell did."

Benjamin Joffe, Partner, Hax Venture Capital

“We have had Campbell do the motivational, thought-provoking last session at a number of our business leader conferences. With the energy of a whirling dervish, he grabs the audience by their intellectual privates and takes them on a white knuckle ride which shatters their tired paradigms. He then reassembles their thinking and leaves them believing that successful change is possible. All this is done with wit and real life examples. I can only describe it as ‘laugh and learn’ business therapy.”

Bharat Sagar, CEO, AE3 Media

“Campbell is a truly engaging speaker, who delivered a faultless performance. Campbell’s technique engaged with the audience and kept them captivated with anecdotes. He portrayed a succinct message throughout the speech, indicating a convincing love for and complete belief in the subject matter.”

David Munday, UK Group Treasurer, Innogy Business Services

“Campbell is very genuine and brings a lot of realism and practical thinking to his work. His ideas are much more than a “motivational” speech on change. His session was an inspirational and energizing discussion that provided us with the tools and insights to manage change within our department, the wider organisation and in our personal lives as well. I’m confident that those who apply his experience-based tips will improve their performance.”