In the background, there’s a harmless looking billboard promoting a medication called “Revival.” However, the name sports the backwards “E” synonymous with Em’s logo.

According to Reddit, the full ad online was placed by Interscope Records. There’s also a website for “Revival” that offers some clues, hinting at Em’s involvement with what seems to be the fake medication.

If you call the number 1-833-243-8738, you are greeted by a voice that says “Thank you for your interest in Revival, the No. 1 slightly invasive treatment for Atrox Rithimus. You only get one shot to beat AR,” a reference to Em’s song “Lose Yourself”, while Eminem and Dr. Dre’s song “I Need A Doctor​” plays in the background.