Earth Hour: Why we’re turning out the lights on The Coca-Cola London Eye and our iconic Piccadilly sign

On Saturday 19th March from 8.30pm to 9.30pm, 172 countries and territories around the world will switch off their lights for one hour to make a collective statement about protecting our planet, as part of the World Wildlife Fund’s (WWF) annual Earth Hour celebration.

The idea being that it will put the spotlight on some of the issues our planet faces, and inspire the world to live more sustainably, which is a goal we’re closely aligned with here at The Coca-Cola Company.

We’ve had a global partnership with WWF for almost a decade, and at Coca-Cola in Great Britain we’ve just extended that partnership for another three years with a new set of ambitious goals. We’ve also taken part in Earth Hour for a number of years, and this year is no exception! We’ll be turning out the lights on our iconic Piccadilly sign, and most of the Coca-Cola London Eye, for the full 60 minutes to support the cause and contribute to a spectacular “lights out” display.

If you want a unique opportunity to show you care about the planet and connect with millions, make sure you sign up for Earth Hour 2016 here: http://po.st/EHsignup2016

A Brief History of Earth Hour

2015: In the UK, 10.4 million people joined a record 172 countries and territories across the world who celebrated Earth Hour to show they care about our brilliant planet.

2014: A record 162 countries took part in Earth Hour 2014, showing a phenomenal amount of support from the UK, to Australia, Uruguay and Russia.

2013: 10 million people in the UK and 157 countries took part in one of the world’s greatest mass participation event.

2012: 7.6 million people in the UK took part in Earth Hour 2012, joining 3,500 schools and more than 1,200 businesses and organisations.

2011: For Earth Hour 2011 in London, a team of 60 cyclists in one of the largest human-powered projections ever attempted to light up The Royal Albert Hall with images of endangered species including dolphins and tigers.

2010: A record 128 countries and territories take part and iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas stand in darkness.

2009: WWF partners up with Earth Hour to help create one of the world’s biggest celebrations for our brilliant planet. Hundreds of millions of people in more than 4,000 cities and towns across 88 countries switched off their lights for one hour to show they want action on climate change.

2008: The word has spread and the UK gets involved in Earth Hour for the first time, alongside 371 cities and towns in more than 35 countries.

2007: The first ever Earth Hour started in Sydney, Australia.

Join us and switch your lights off for an hour to show you care about our planet.