qiibee, the Swiss loyalty token protocol which helps manufacturers world wide run their loyalty packages on the blockchain, has introduced a partnership with Italian Retail Association Confimprese.

This strategic partnership permits qiibee to harness the facility of Confimprese’s in depth relationships with among the world’s most famed manufacturers throughout the homeware, electronics, leisure, clothes, F&B, and well being and wellness sectors.

Confimprese’s members embrace quick meals large KFC, espresso maker Lavazza, and the most important publishing home in Italy, Mondadori. Disney, Pandora, and petrol station community, Agip, which has greater than 6,000 factors of sale in Italy, are additionally listed amongst its buyer base.

Based in 1999, Confimprese goals to guard the pursuits of corporations inside the affiliation by supporting their improvement each in Italy and overseas. In the present day, the Italian Retail Association represents greater than 300 business manufacturers, 30,000 factors of sale, 600,000 operators, and its member corporations account for 16% of complete retail turnover.

“Having labored within the retail trade for greater than 20 years, I’ve witnessed trade challenges, alternatives, and traits that go hand-in-hand with working a enterprise. What qiibee are doing is revolutionary, and I’m satisfied that that is the kind of improvement that’s needed for the subsequent era of retail corporations in Italy to evolve,” stated Mario Resca, President of Confimprese.

“Loyalty packages at present have a call-to-action subject as most clients are solely compelled to consider loyalty factors on the level of buy. With qiibee, the shopper journey is turned on its head as loyalty factors stay on the forefront of shoppers’ minds, driving them to make purchases and propelling them to be advocates of the loyalty ecosystem. Repeat customized is the premise of conventional loyalty packages, nonetheless this typically ends in clients ready a major size of time to say a free espresso for instance. With qiibee, clients are introduced with a better number of reward choices, together with the flexibility to trade their loyalty factors for cryptocurrency or fiat, which may probably rise in worth,” he continued.

qiibee’s companies have already been provided to Confimprese’s 300 members, with negotiations ongoing.

Co-founder and CEO of qiibee, Gabriele Giancola, stated qiibee’s protocol not solely enhances safety by utilizing blockchain know-how, but additionally permits clients to earn actual worth by enabling them to promote their loyalty tokens for different cryptocurrencies or fiat.

“Throughout the qiibee ecosystem, clients will all the time have full management of, and transparency about, their loyalty packages and tokens. We need to provide Confimprese and its member manufacturers the opportunity of participating with blockchain know-how with out the necessity for cost-intensive integration for manufacturers or an upfront funding for purchasers,” Giancola concluded.