Go Inside Gwyneth Paltrow's Goop Pop-Up Shop

Get excited—Gwyneth Paltrow's glorious new Goop pop-up shop is open for business! The two-story, Nickey Kehoe–designed space located at the posh Brentwood Country Mart in Los Angeles is flawlessly decorated and everything (yes, literally everything) in the store is for sale.

The shop is undoubtedly Paltrow-inspired, and is everything you'd imagine a Goop space would be. The first floor features a plush tufted sofa topped with a furry white throw pillow, marble tables where shoppers can pause to play backgammon, golden bookshelves stacked with Paltrow's books, and bunches of elegant white flowers meant to invite shoppers into the world of Goop. The second floor has an exposed-wood ceiling, floating racks of gorgeous clothing, and a beauty product stocked armoire. The luxe shabby-chic space gives off the vibe of an upscale apartment rather than a store, prompting us to want to purchase all the wares for our own home.

1.
The Storefront

Located at the posh Brentwood Country Mart in Los Angeles, the Goop pop-up shop will be open through May 11.

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2.
The First Floor

The two-story, Nickey Kehoe-designed space is flawlessly decorated, and includes a plush tufted sofa, bookshelves stocked with vintage wares, and a backgammon set. The best part? Everything in the store is for sale.

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3.
Luxe Tablewares

Stocked with a multitude of home decor items, the pop-up has everything you need to Goop-ify your home.

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4.
Delicate Jewelry

Designs by Jennifer Meyer and Me&Ro (as well as a selection of vintage Rolex watches) fill a large glass case in the center of the space.