Atelier BangBang – Simon Laliberte — Montréal, Canada

"Innovative packaging and special effects can be very interesting, but not necessarily eco-friendly and functional."

"I think than good packaging needs to be functional and needs to use as little material as possible, depending on what the product is, of course. After that, the originality of the design is very important too, and all good packaging needs to be different from that of the competitors."