Drunk Elephant launches new makeup-melting butter cleanser

2 April 2019

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Drunk Elephant has come up with a new way to melt away makeup at the end of the day. The cult skincare brand has teamed up with the beauty retail giant Sephora to launch ‘Slaai Makeup-Melting Butter Cleanser’ — a cleansing balm that transforms from oil to milk upon contact with water, and claims to melt away all traces of dirt, makeup and sunscreen, even tackling water-resistant formulations.

Featuring a formula that is rich in fruit extracts and oils, as well as an African oil blend of marula, baobab, kalahari melon, mongongo and ximenia, Slaai can be used on dry skin, as well as around the delicate eye area. The cleanser comes with a ‘Bamboo Booster’ exfoliator made with microfine bamboo and baked bamboo charcoal, which is designed to be mixed in with the balm once or twice a week for an extra thorough cleanse.

"I really wanted something that fit in with my philosophy and that would melt off my eye makeup, so I developed Slaai," said Tiffany Masterson, Founder of Drunk Elephant, in a statement. "It’s designed to do its job without disturbing your acid mantle — which is really important to me. Slaai keeps the skin barrier healthy and intact — and also leaves a little something behind when it’s done."

Masterson suggests using Slaai on dry skin before adding water to cleanse and rinse. According to her, using a foaming cleanser after the balm is optional, as "all of the protective substances Slaai leaves behind are beneficial for skin."

Cleansers are becoming increasingly innovative, as brands get more and more experimental with formulas and approaches. Recent launches include an ‘In-Shower Steam Facial’ by Pixi, which is designed to warm up upon application in the shower, transforming into an oil-like texture and offering a deep cleanse and a nourishing pump of moisture simultaneously. Meanwhile, Glow Recipe has also been getting playful, recently unveiling a ‘Watermelon Glow Ultra-Fine Mist’ combining 84% watermelon, hyaluronic acid, and hibiscus AHAs, that can be spritzed onto the face at any time of the day for an instant hydration boost.