Tag Archives: corporate social responsiblity

“Purpose is more than just a trend, it’s the new norm. Americans have expectations of companies to lead with Purpose by not just making money, but positively impacting society as well. Companies need to identify, communicate and live their Purpose to maintain relevance, trust and competitive advantage.”

~ 2018 Cone/Porter Novelli Purpose Study

Cone Communications has been studying corporate social responsibility (CSR) in America for 25 years. This year, they focused on the concept of a company’s Purpose. They examine this concept from a number of angles in their recently released 2018 Cone/Porter Novelli Purpose Study. I’d like to take a look at three specific points: Authenticity, Brand Loyalty, and the Intersection of Purpose & Social Justice.

Sister agencies GroundFloor Media (GFM) and CenterTable navigate the blurred lines between marketing, public relations and advertising – online and off. The GFM team creates and manages messages from inception through an intermediary to the end consumer, while the CenterTable team creates messages that engage directly with the end consumer. Both agencies work with a wide range of clients – from food & beverage to health & wellness to technology & telecomm – who consistently offer us innovative and creative opportunities to reach new audiences. We developed this blog to share our experiences, advice and industry commentary with other communicators. We hope you enjoy it!