If Juan covered his face with a bandanna and carried an assault rifle, that would get your attention, right?

What about a guy with a shaved head and wearing an orange jumpsuit? "My name is Nick. I'm a father, a writer and a death-row inmate. I'm also a @%$& Mormon."

"My name is Misty. I'm a mother, a cookie baker and a former adult-film star. Ew. But I'm also a Mormon."

See? These are people who had the gospel transform their lives, or at least provide some balance in the lives they currently have. They're also people who are already us, just like the pleasant ones in the commercials.

"My name is Grace. I'm a single mother, a grandmother and I pull the guts out of turkeys at a processing plant. I'm also a Mormon.

"Hey there. I'm Roy. I'm an electrician, family man and Sasquatch hunter. I'm also  wait, what was that?!"

"Yo, I'm Mike. I'm a karate instructor and an undefeated cage fighter with more than 200 knockouts. I'm Mormon. You got a problem with that?"

Mormons aren't just educated, hardworking people with regular lives. We can also be blackjack dealers, tattoo artists, Coca-Cola executives, sword swallowers, camel racers, emo/goth/skaters, winemakers and even hemp growers.

"Hello, I'm Monica. I'm a psychic, a palm reader and an astrologer with 27 cats. I'm also a Mormon Sagittarius."

"Hey ho. Kermit The Frog here. â¦"

I'm kidding. Kermit's a Unitarian. But the LDS Church needs a new and improved TV ad campaign, something that speaks to those of you (and us) who are really just like us. Or not.

"Hi, I'm Kirby. I'm happily married, a grandfather, an explosives enthusiast and a rude newspaper columnist. Oh, and last time I checked, I'm also a Mormon."

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