Sony worldwide studios boss Shuhei Yoshida has taken to the Internet to defend Sony's practice of offering different PSN content in different countries, explaining the often wild disparity between America, Japan, and Europe.

"There are both positives and negatives in the current regional approach, and I admit I have 3 PSN IDs for Japan, US and Europe," confessed the executive. "Managing multiple small countries with multiple languages is much more inefficient than managing a large single country. You should be careful what you wish for. If you want all regions managed by one perspective, one view of the largest country, then you are not in for a good ride.

"Having strong regional representation with regional operation is a great thing to be able to cater to the needs of the market."

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