Horizon Draftfcb Wins Big at Cristal Festivals

DUBAI, 11 February, 2013 – Horizon Draftfcb has cause to celebrate in the wake of an astonishing haul of awards from the 2013 MENA Cristal Festival held in Lebanon last week. NIVEA, NIVEA for Men, OREO, Just Falafel and charity Tamanna were amongst the clients who won or were shortlisted across 11 of the 15 categories available picking up a total of 22 honours.

The touching “September Christmas” for Tamanna by Horizon Draftfcb Beirut and Dubai was praised in categories across the board. The campaign won gold and silver in Promo & Direct; a gold and bronze in Corporate & PR; silver in Integrated; and finally, a bronze in Media to add to the gold in Brand Entertainment & Content from the global Cristal Festival. It was also shortlisted for three other awards, as well as ads “Ring” and “Sandbags” from the charity’s “Break” campaign achieving another two shortlists in the Press category’s NGO/Charity/Public Interest section.

Another silver winner included campaigns for Just Falafel’s “Fresh Radio” spots in the Radio: Food & Drink category while “420 Oreos” for Mondelez International was acknowledged with a shortlist in the Outdoor category’s Food and Drink division.

Horizon Draftfcb Dubai’s campaigns for Beiersdorf brands NIVEA and NIVEA For Men were also amongst the winners. “Captivating Tales” for NIVEA Musk won silver in the Arabic Culture category and NIVEA for Men “Tough Men Choose Sensitive” was shortlisted twice in the Promo & Direct categories.