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Howmuch.net

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Howmuch.net Moto is: “Understanding Money Should be Easy”.

Target Audience
Our target audience can be divided into 2:
News outlets like Forbes, Huffington Post, Washington Post, CNN, etc… Journalists (and/or bloggers) in these major outlets use our data visualisations to cover news on the topic we propose.
American citizens interested to improve their financial situation (99% of the population in USA)
Our Traffic sources is more or less:
50% from Social Networks (Facebook, twitter, Reddit, Linkedin)
25% organically via Google
25% from referral websites.

¿A qué sector dirías que pertenece tu empresa?

Internet

Sitio web existente

¿Qué idea tienes, qué estilo te gusta para tu web page?

We are looking for a visually stunning infinite scroll website, where our 3 types of content mentioned above (data visualizations, cost of living map, and cost guides) smoothly mix together (this is our main challenge). Our data visualizations can make our site look very amazing, GRAPHICS are the KING in our new website so they should be the main element in the new website.

The website should be well structured to facilitate the legibility of the website. A 10- Year old kid should be able to understand what he is reading.

We want a 2017 Website in terms of design, we must be something NEW, not a 2014, 2015 website, not even a 2016 website…

Descripciones de páginas

HOME PAGE
Our homepage is an infinite scroll and should display the following elements:
- Header with our logo and NO MENU for navigation. We want something simple like we have in our actual homepage (https://howmuch.net), we just want a simple button on the left side that displays a menu.
- Main image with our last article
- Blocks of content categories:
The home page should display our 4 main categories in blocks (personal finance, the economy, real estate & business) , those blocks should show our different types of content (visualised, video, in the news, In 5 Minutes, Cost Guides, Cost of Living map).
The Blocks can display content boxes in different sizes and shapes.
- Newsletter signup. This is a call to action for our users to sign up to our newsletter.
- Contributor box. Here we invite our users to pitch us some stories related to personal finance and economy. If you need to get a better idea of what this section pretends you can read what we ask our contributors here:(https://howmuch.net/contributors-wanted.html).
- In the Media section. We have gotten lots of attention from the media in the past year. We would like to add “in the media/ass seen in the media” section to help us boost our credibility. But we will not like to just include the logos as many websites do (and we also did here: https://howmuch.net/about-us.html)

DO NOT FORGET to integrate our Cost Guides in Each of the Blocks.

CATEGORY PAGE
This is a similar page to our Home Page but just displays the content from the selected Category (Real Estate, The Economy, Personal finance, Business)

VISUALIZATION PAGE
When our users open an article page they must see:
The visualization with the written article, with great social media sharing options (fb, twitter and linkedin only) (MINIMALISTIC)
After user scrolls down the article he must:
Firstly see options to share the article in his/her Social Media channels
Read other related visualizations
In between other related visualizations the user must see all elements described in our home page .
This page is an infinite scroll

COST GUIDES
We will need an individual index page for each category (linked in the homepage):
Home Improvement: the task here is to improve the index that already exists: https://howmuch.net/cost-guides.html
Insurance: this category is being developed, that’s why there are not many published cost guides yet. However, the main categories are Small Business (in general) and Restaurant.

As you can see there is a lot of room for improvement in terms of layout and look&feel. These pages need to be user-friendly and easy to navigate.