While this battlefield metaphor is one that may work well in sports, where there is almost always a winner and a loser at the end of the contest, it falls short when applied to an illness like cancer. Cancer has no rules, no time outs, no substitutions, no game clock.

The ESPYS is more than a celebration of athletic achievement. It's a gathering of athletes and entertainers who band together in utilizing their collective platforms to fight against cancer in hopes of finding a cure for it.

As with athletes, rap lyrics often resonate with entrepreneurs because in order to be successful, one must possess conviction and be unwavering in bringing a dream to fruition, which rappers frequently describe in their prose.