Fresón de Palos Campaigns Andalusia, Spain. 2009-2012

Fresón de Palos Campaigns 2009-2012

Besides beingone ofthe most beautiful anddeliciousfruit,thestrawberryhas becomeone ofthe most representativeicons of modernSpanish – and specially Andalusian –horticulture. The use of the most advanced technologies and the maximum respect for the environment have made of Fresón de Palos a leading company and the largest producer of strawberries in the world.

CYAN collaborated in the Fresón de Palos publicity campaigns making the TV commercials for national brodacasts from 2009 to 2012. CYAN also covered the publicity campaign photos for international press and billboards in 2012, and the photography report of the commercial shooting making-of with the famous Spanish actress Esther Arroyo in 2011.