Fitness Instructors Are the New Deejays

2/5/2013 12:37PM

People who go to boutique fitness clubs are increasingly choosing their classes by the music played there, and the music industry is taking notice. WSJ's Katie Rosman and mashup artist Scott Melker join Lunch Break with details. Photo: Philip Montgomery for The Wall Street Journal.

This transcript has been automatically generated and may not be 100% accurate.

... I ... Ch ... Ch Ch Ch Ch ... linking all from concentrated in the studio all over the country are listening to mashup artist got no present levels of wasted ... no fear is a DJ for the popular cycling company would wield ... any joins me now along with WSJ's Katie Rosman to explain this new trend ... meet my first question which has to be why are we not doing this on the ... spin bikes and this would be a much better and better interview we could get we can get ... the best time ... while the story that were running in tomorrow's paper looks at that convergence at group fitness phenomenon and news that and ... I he stresses are really becoming a place of music discovery for people in addition to all think companies like why do we all ... have high period in house DJ is that call today the ... identities of the signs from leaseback instructors content than you think that people know that in theory classes really in it than a debris and furnishings selling point for these companies like five now I can imagine whenever I go to class I feel like this at their most the time and I'm it's in your thinking or a mental note to ask about the sought after in the sun after ... I know Scott is a DJ what you get out of the flywheel partnership ... holders obviously the exposure on which it which is great ... the net ... fitness classes really have become an outlet for experiencing the music and for putting out the music is funny even as ... the DJ for flywheel I'm you know artists and other DJ and producer sending me stuff specifically in saying that these get displayed his fitness classes flywheel because ... like you said ... that ... the customers come up afterwards and asked what the song was in so it's really great exposure and other particular things that tend to make a good song for this or maybe you know that the arrangement of the songs not just that ... particular particular song is certainly the different aspects of everything you don't want to be too much time instrumental he obviously ... on you want to be a lot of lyrics and one things the familiar we just try to come and present them ... in different ways yet it's really sort of up to the instructors ... with with ... twenty locations nationwide and wanting to buy it ... I couldn't possibly have the hours ... during every play list for Selling on ... the related e Jayson and you know I helped them along the way to find the perfect songs to fill in the next ten ... years time pursue a different sort of audience with the fitness ... aspect of versus your typical club ... to to some degree of other certain emerging and that a lot more than you would think so I he deftly find some of the same people crossing overall see them DJ and showing off all also see them on the blight next ... class ... well they want see me about I know I I psycho ing and and going to classes at places like five meals will Saigon project ... is that it replicates what it used to be like to be down which I can hardly even remember anymore and Dell at thing when it feels like to think think there ... are forty five minutes or an hour and ... it's super funny like your signs I love that I download and high-end ... I I'm in panic and in my own starring in future ... the use and soon there is a particularly big ... Wells who has a huge market for this I'm as it is that it is a dear three teams in wage for their routines to work defines half to have a certain number of beats per second ... and so this allows the company to release music that is human certify that or something like fourteen million people to zoom by regularly around the world right now ... and there are artists who are for lodging and reliant in their careers resume back ... for example I we interviewed that I'm crabby and Wien ... aka enough IDC who has re recorded hits on ice ice baby I'm sure he adds you know library of great times that happened to be the only one that comes to mind ... and it has ... it has a keen to re record a bid to have the rights and that and I'll ... do that has re released it for him in a note when I'd I'd years after ... you know the one hit wonder or at one of its moaned in its current platinum again because ... of all that it mostly women doing symbolic works posted in class and in one of guidance on that they're getting acts ... and supplemental all have to give the listener Nixon due to the exercise you and the spices and see what's going on thinking ... so much for joining us