GreyOrange’s PPTL solution is a light-based guiding system for accurate and efficient pick, put-away or sorting processes designed for fast-moving and complex warehouses to help companies eliminate operational inefficiencies, enhance productivity and improve the overall supply chain efficiency.

Leveraging on Godrej, GreyOrange aims to tap into sectors like FMCG, retail, automotive, e-commerce, logistics & healthcare for this solution.

Yaduvendra Singh, Global Head and Vice President, Sales, Marketing and Solutions Group, GreyOrange, said, “Fuelled by the growth in sectors such as manufacturing, automotive, retail and FMCG in India, the supply chain and logistics industry is expected to see an unprecedented demand for automation. We always look for strategic partnerships to take the best of our advanced technologies to customers across verticals and solve real business problems.”

Founded in 2011, GreyOrange has physical presence in India, Hong Kong, Japan and UAE, and also an R&D center in Gurgaon. Its Indian clientele list includes Flipkart, Myntra, Jabong and PepperFry; and logistics companies such as Aramex, DTDC, Delhivery, and Gojavas.

Earlier this year, it had also announced its first strategic investment in Japanese ecommerce logistics provider GROUND Inc. The company had also said that it will be strengthening its footprint in China in 2017, while doubling its presence in Japan.