About

Thanks for checking out our project, Tree24! With your
help we would love to make our idea happen and make contemporary Christmas a
reality!

Tree24 is the perfect answer to Holiday home decor in
a happy modern home! It is the contemporary option for decorating your home in
a unique way without sacrificing you style or Holiday feel! We cannot wait to
spread the joy and tell you more about our brilliant new look on Christmas
calendars!

What we wanted to do?

We founded be&liv and this is our first product
for our brand! We at be&liv thrive to improve traditional lifestyle
products and reinvent them to fit your modern contemporary life. We hope that
Tree24 is only the first of many products we come up with!

Tree24

As today's modern people get excited about the
Holidays they find themselves surrounded with traditional ornaments and
decorations. We are not saying that traditions are bad, we are simply offering
you an updated alternative!

Tree24 combines two Christmas-time favorites
into one design product. On its own the product is a beautiful contemporary Christmas
tree complete with ornaments. Tree24 takes only seconds to assemble, just slide the two frames together. The set includes 24 numbered ball-shaped ornaments that you can fill with treats, one for each day from the start of December to Christmas Eve!

Instead of purchasing a new calendar for every holiday
season, how about updating your calendar to a fresh option that is reusable
Christmas after Christmas! The Tree24 comes in an aesthetically designed gift package,
which can also be used to easily store the tree for later usage.

We have a great factory already set up and we are almost ready to start production; we just need your help to get there. If we can pre-sell just 500 units we can make it happen!

We have spent tons of time and money on designing this product and its characteristics! The design has been perfected and details are fine-tuned to the extreme. Because we want the product to be perfect we need your help for the mold funding. We've protected the design and as a result we can present you with something purely new and different!

In order to get the production started and to spread the joy we need your help! With your support we are confident that we can get Tree24 on the shelves of retails stores and most importantly, to your homes!

Pledge rewards!

Regardless of the size of your pledge we are grateful! For those of you who want something to remember Tree24 by, but don't have the funds to purchase the product, we have come up with a cool felt trivet in true Tree24 style!

Who we are?

Hello everyone! We are Johanna, Janne, Antti and Otto, the people behind this project. We are a creative collective from Helsinki, Finland. We all share our current workplace, a company operating in a promotion industry. Our work includes lots of designing and producing various promotional items and concepts. We decided to create be&liv as a side project from our daily routines. We believe be&liv benefits from our past experience in production and manufacturing and allows us to create products we are passionate about. With your help, we wish we could get be&liv up and running!