Guest:

Nick Bell (@nbell94102) is a results-driven High-tech Marketing Executive with proven track record developing award-winning marketing programs and brand strategies. With broad-based experience with both agency and corporate environments, he joined Oracle 3 years ago when it formed the Oracle Marketing Cloud (@OracleMktgCloud). His southern roots and Journalism background help his marketing career today.

Company:

Oracle (@oracle) is the second largest software maker in the world after Microsoft. It leverages innovation to enable its 400,000+ customers in over 145 countries to deliver the best experience to their own customers by simplifying IT. Last year, Forbes listed Oracle’s brand as more valuable than AT&T, Walmart, Verizon, and Budweiser. With 38.3 billion dollars in brand revenue, Oracle sells more than Ralph Lauren, Visa, EBay, Gucci, and Rolex combined. Oracle is also one of the major sponsors of the IMA.

Quote:

“Brands today are either disrupted or disrupters, are either growing or shrinking.” – Nick Bell

Story:

We continue our conversation with the leaders of the Oracle Marketing Cloud with Nick Bell the Sr. Director of Corporate Marketing. In Part A – this episode here – we got to know Nick, his background, and some behind the scenes at Oracle Marketing Cloud.

Now in Part B, Nick gives some more background on Oracle Marketing Cloud and then takes over the microphone for a great presentation he calls “For Love or Money” that’s all about how marketing professionals really have two masters – the CMO Dilemma. He discusses the two competing priorities marketers have to have, dispels some big myths, and how to close the gap and get better.