Everyone loves to talk about the quality of different camera manufacturer's color and straight out of camera JPEGs. The Camera Store decided to do a blind(ish) test, to see which images photographer's really preferred in a variety of situations. Which camera's SOOC images are really the ones to beat? Watch as Chris Niccolls investigates!

Special thanks to Resolve Photo (www.resolvephoto.ca) and everyone who participated in our tests!