Articles on social content

If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
Readers are developing headline fatigue, but content creators must still drive traffic. Where does that leave marketers when writing headlines?
0 Comments

Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.
Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.
0 Comments

Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by nearly 1,000 percent. The campaign improved the agency's cost per lead by 500 percent.
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by nearly 1,000 percent. The campaign improved the agency's cost per lead by 500 percent.
0 Comments

Do photos or video perform better on Instagram? When is the best day and time to post? Do hashtags work? Here are some insights and tips for brands, both big and small, that want to see success on Instagram like the top-performing Fortune 500s.
Do photos or video perform better on Instagram? When is the best day and time to post? Do hashtags work? Here are some insights and tips for brands, both big and small, that want to see success on Instagram like the top-performing Fortune 500s.
0 Comments

As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines.
As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines.
0 Comments

New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
0 Comments

Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise your visibility in search engines and with the media. Here’s how to grab the SEO/PR content opportunity.
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise your visibility in search engines and with the media. Here’s how to grab the SEO/PR content opportunity.
0 Comments

In the wake Facebook unveiling Graph Search, Bing is now adding more Facebook data into its social sidebar results. Bing has added status updates, links, comments, and images of relevant content that your Facebook friends have shared.
In the wake Facebook unveiling Graph Search, Bing is now adding more Facebook data into its social sidebar results. Bing has added status updates, links, comments, and images of relevant content that your Facebook friends have shared.
0 Comments

Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages.
Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages.
0 Comments

In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results. Here's what we found.
In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results. Here's what we found.
0 Comments

Webmasters and online marketing teams often misconstrue “content is king” as “we need pages of copy for every possible keyword we can rank for.” Yes, it starts with text content, but that should be supported with image, video, news, and social.
Webmasters and online marketing teams often misconstrue “content is king” as “we need pages of copy for every possible keyword we can rank for.” Yes, it starts with text content, but that should be supported with image, video, news, and social.
0 Comments

Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on the web and direct them to the relevant professionals in an organisation.
Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on the web and direct them to the relevant professionals in an organisation.
0 Comments

Social media is a powerful force to bring people together. Anyone planning a festival, whether it’s music, art, corporate, or other, should use it widely and use it well. Here are five tips anyone can use to promote an event – large or small.
Social media is a powerful force to bring people together. Anyone planning a festival, whether it’s music, art, corporate, or other, should use it widely and use it well. Here are five tips anyone can use to promote an event – large or small.
0 Comments

The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers.
The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers.
0 Comments