Chingford

Staff qualify as Dementia Friends

Staff at the Chingford store have been working to ensure they offer the best possible customer experience, with a special focus on dementia sufferers.

Specialist training

Nine members of the team have recently carried out specialist training to become Dementia Friends, an initiative organised by the Alzheimer’s Society.

Chingford store director Vishal Jetha, said: ‘By working through the Dementia Friends training, our team has developed an increased awareness of the condition which is vital to ensure we care for customers or employees who are affected by the condition appropriately.

‘The training provided those involved with a better understanding of how to support customers when they are in store, and means we can offer quality care to those who need it.’