With the official opening of the new Harry Potter Theme Park here in the UK earlier in the month, we at PAULEY started thinking about how an estimated $15 billion revenue stream generated by the Harry Potter brand might work harder within a different social context.

Having been to the Harry Potter Studio Tour at Leavesden, I now know exactly what went in to making the movies (spoiler alert: it's a lot!), and I am incredibly impressed. That said, I'm still all about an eventual remake putting a fresh spin on the story!