Motoroso has partnered with Ford at SEMA in 2015 & 2016 to power first-of-its-kind interactive kiosks (video), and is now the official interactive content partner of the Detroit Auto Show (NAIAS), which will be announced later today. Motoroso enables users to tell an interactive visual story about their vehicles by curating an interactive layer of content directly within an image to tag products, videos, article and how-to’s. Since their public launch in February 2015, California-based Motoroso has completed the Techstars accelerator program in Detroit and has attracted over 350 official brand profiles. This fundraising round will support the growth of Motoroso’s automotive and powersports enthusiast community.

“Motoroso has introduced a new way for gearheads, brands, media and service providers to document their automotive interests,” said Motoroso founder, Alex Littlewood. “With a simple drag and drop tool, anyone can add an interactive layer to an image to tag the parts that went into the vehicle, so you don’t have to go searching for it. They can also tag videos, articles, text and how-to’s. It’s an entirely new way to create and explore automotive content.”

The proceeds of the Wefunder campaign will go towards hiring, developing out new features and functionality, and growing traffic and revenue.

“I love the idea that enthusiasts can now own a portion of Motoroso and share in our future success,” said Littlewood. “No matter the size of their investment, it means a lot to me that our community wants to support our mission, and it’ll give me that extra bump of motivation to work hard on a project I’m already ridiculously passionate about.”

Nick Tommarello, co-f0under and CEO of Wefunder, called the Motoroso campaign ideal for Reg CF.

“… they serve a passionate and enthusiastic groups of consumers,” said Tommarello. “We’re excited to be hosting Motoroso’s campaign, and look forward to seeing their growth and success with the support of their advocates.”

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