Its textbook division, Bedford-St. Martin's, was founded in 1981. In 1984, St. Martin's became the first major trade-book publisher to release its hardcover books by its in-house mass-market paperback company,[citation needed] St. Martin's Mass Market Paperback Co., Inc., founded by current President and Publisher Sally Richardson under the stewardship of then-President Thomas McCormack (with the assistance of entertainment consultant Maura E. Lynch).