NORMAN, Okla. -- Wednesday is the last day for OU basketball season ticket holders to renew and be part of the "Year of the Fan 30 Prizes and 30 Days" program.

The Oklahoma Athletics Department recently introduced multiple Year of the Fan season ticket initiatives for the 2010-11 men's and women's basketball season to allow more access and rewards for fans.

The back-to-back Final Four women's program is rewarding fans with no price increase for the 2010-11 season. Head Coach Sherri Coale and the Sooners will host six teams who participated in last year's NCAA Tournament.

"Our schedule is certainly set up in our fans' favor with 19 games at the Lloyd Noble Center," said Coale. "We have an exciting group of new players and returning veterans that have high expectations after coming off back-to-back Final Four seasons. We expect our fans will, once again, make us one of the best attended programs in the NCAA and know they will support us well as we play through the nation's toughest conference."

Men's basketball season ticket holders will see a minimum of a 17 percent savings for seats in the lower level. Also, 400 seats have been added to the popular upper level sideline season tickets. Those seats average to just $10 per game, the same as last season.

"Our guys have been really working hard," said men's head coach Jeff Capel. "They've had a real sense of urgency about them as far as improving as players. It's a passionate group that will be fun to watch and one that I think our fans will be proud of."

Season ticket holders who have renewed their tickets by Sept. 29 deadline will be rewarded with the "Year of the Fan 30 Prizes in 30 Days" promotion. Starting Oct. 15, one different men's and one different women's basketball season ticket holder will be awarded prize a day for 30 consecutive days.

Prizes will include 40" flat screen TVs, iPod Touches and iPads, $100 gas and grocery cards, restaurant gift cards, autographed items, airline gift certificates and much more. Prize winners will be announced on SoonerSports.com and Facebook.

Both basketball programs will increase season ticket benefits, including a Year of the Fan season ticket holder pin, access to Year of the Fan basketball events on Oct. 23 (men's basketball) and Oct. 28 (women's basketball) and free access to OU Ticket Marketplace and Ticket Sharing features on SoonerSports.com.

The popular Legacy Court season ticket holder concessions stand will return with special items available only to season ticket holders. New this year is the Season Ticket Holder VIP Card, which can be used at all Lloyd Noble Center concessions stands during the season. The card can be loaded by fans for concessions purchases and will be used for special Year of the Fan discounts randomly throughout the season.

Finally, Coaches Coale and Capel will reward fans who make sure "No Seat goes Unused!" Season ticket holders who attend and/or make sure their tickets are used by others will be rewarded as they hit attendance benchmarks of 75 percent, 85 percent and 100 percent this season.

Bronze, silver and gold Year of the Fan season ticket holder pins as well as value-laden prize packs will be rewarded to each account reaching the usage goals. More details will be announced as the season approaches on SoonerSports.com and via BoomerBlast.

Sooner Sports Powered by FOX Sports is a multi-platform network that provides distribution of 1,000+ hours of Sooner sports programming annually on a variety of FOX Sports outlets, including FOX Sports Oklahoma, FOX Sports Southwest, and FOX College Sports. Additionally, the partnership between the University of Oklahoma and FOX Sports includes a comprehensive digital component featuring extensive "all-access" content not televised on FOX Sports networks including live streaming, archived games, and exclusive materials.

OU inspires champions today and prepares leaders for tomorrow by enabling its student-athletes to achieve their highest academic, athletic and personal aspirations. The OU Athletics Department sponsors 21 varsity sports with more than 600 student-athletes and is completely self-supporting.

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