Good news if you’re on Idea Cellular: you can now pay for your favorite apps, games, and books on Google Play — from Candy Crush to World Cricket Championship 2, Chota Bheem, and apps like Nova Launcher—directly with your Idea account, no credit card required. You can purchase any app or in-app feature on the Google Play Store and charge the cost directly to your existing phone credit. No matter if you are on a Prepaid or Postpaid plan, your Google Play purchases are just deducted from your monthly bill or prepaid balance with Idea Cellular.

You won’t need any additional software or a credit card. When you make a purchase, just choose "bill my Idea Cellular Account" on the prompt in the store. Google Play keeps your account information safe, so this is a new, secure way to buy digital content with your phone. If you have chosen a post-paid plan you will see your purchases on your billing statements labelled easily under “Google Play purchases.”

This collaboration with Idea Cellular is the first time Google Play has offered direct carrier billing in India. Like with lower minimal pricing and pre-paid vouchers, we hope to make it easier for people to pay for the content they want on Google Play. And we also hope that this will help nurture the developer ecosystem in India, so that developers can grow their businesses on Google Play connecting to Indian customers.