Environmental services industry

Five steps to successful compost marketing

Article Abstract:

The increasing amount of compost products being manufactured have resulted in better methods to develop markets for such products. Systematic market development strategies have proven to be effective. There are five key areas that compost producer should consider in selling their products. These are product manufacture and facility-related problems; product research; promotion including product name and logos; education of various groups of individuals including production site staff and end users; and sales and distribution.

Innovations in compost marketing

Article Abstract:

Successful marketing programs for compost have been increasing even as end uses for compost become more numerous. In the past, marketing programs have failed to take off because of poor product quality and lack of effort on the part of compost makers. However, manufacturers have learned from their mistakes and introduced several innovations in compost marketing. These include using new varieties of feedstock for producing compost, targeting the homeowner market and integrating compost into mainstream products.

Yard trimmings market gets a fresh look

Article Abstract:

Santa Barbara County, CA, implemented a yard and garden trimmings collection program in 1997. The county contracted E&A Environmental Consultants Inc to conduct a market research and development for the county's mulch product. The market research project aims to determine if the county could market its increased volume of mulch and to secure additional mulch customers for the county. Avocado and lemon growers were cited as the primary market for the green mulch.