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Start with strategy, personalise the experience, iterate with data

Do you have a customer experience strategy or are you rooted to the incremental edits of your Content Management platform? Get out of the weeds of Content Management and focus on your customer experience so you can make your brand remembered and revered. If you start with strategy, you’ll know where your north star is and then you can gain support for the vision of your brand.

Gaining insights from your data and customising content for your customers according to their buying journey, preferences and behaviours is one of the first steps to creating more relevant experiences. In addition, developing a solid customer experience strategy, integrating disparate technologies, and creating consistency across digital and physical channels like sales and service can also help you achieve your marketing objectives for growth.

Let Avanade help you develop and implement an insights-driven digital marketing strategy, bridge multiple data sources for personalised real-time customer responses, and optimise how your customers interact with your brand. Using an end-to-end suite of solutions including digital strategy and marketing, Experience Design, data & analytics, CRM, and mobility, we can help you create compelling, personalised experiences that matter.