The Mercedes-Benz Call Center Campaign Plays on Senses

For the average person, it might prove hard to tell one car part from the next, so the Mercedes-Benz Call Center campaign provides a helpful solution. People in need of replacement will be ensured original car parts if they go through Mercedes-Benz customer services. As put by the campaign, "Unoriginal spare parts endanger your safety. And to distinguish it from the original needs expertise. Make sure the spare parts used in your car is original. Protect yourself and your loved ones."

The Mercedes-Benz Call Center campaign was created by Vagabond, an ad agency based in Istanbul, Turkey. Art directed by Serhan Acar with creative direction by Serhan Acar, the campaign portrays car parts as a flower, fork and drum set to show how people won't be able to tell the difference between original and unoriginal ones, even with their sense.