Smashing Pumpkins frontman Billy Corgan has found a way to push his new wrestling company — Resistance Pro — and Walter E. Smithe furniture in a bizarre new local-TV commercial.

According to a press release, Walter E. Smithe is a Chicago-area furniture maker known for its "witty and memorable" TV spots. This one features a game of musical chairs, an all-out brawl, some custom furniture, Corgan and a few suits.

We could describe more of the action — or you can just watch the commercial to get the full effect.

“Chicagoans have come to expect a certain irreverence from our commercials, and this new spot with Billy Corgan and Resistance Pro certainly delivers on this expectation,” said Tim Smithe, chief marketing officer for Walter E. Smithe.