China's New Super Rich Get Their Own Car Show

autoviva.com via flickr
The rapidly growing Chinese economy has earned the country the first non-European appearance of Top Marques.

Top Marques is a live supercar and ultra-luxury auto exhibition in Monaco that caters to super rich clientele. By using the streets that make up the Monaco Grand Prix track, they are able to give prospective buyers an experience they just cannot get in a showroom.

Macau is the prime location for this show in the Chinese market. It has a warmer climate, there are many opulent casinos making it a prime vacation destination, and, like Monaco, its streets host an historic race: the Macau Grand Prix.

Some of the attendees owned up to 15 cars from the likes of Ferrari and Rolls-Royce and were looking for the next big purchase to add to their collection. They were not lacking for choice as there were cars from a selection of brands including Rolls-Royce, Ferrari, Lamborghini, and Jaguar while also incorporating smaller boutique brands like Pagani, Gumpert, SSC, and Koenigsegg.

As long as the Chinese economy continues to grow, Top Marques will be an enduring annual showcase in Macau.