Many a startup would have crashed and burned without one essential fuel to spur them on – caffeine. Coffee provides a morning pick-me-up for workers all over the world and as a result it has become incredibly popular and a daily staple in many peoples’ routines. This has meant that consumer demand for quality coffee beans has grown, and standards have risen. Kris Hewitt and Phil Clarke, the founders of coffee subscription company eightpointnine, recognized this increased focus on quality and decided to cater for these new coffee connoisseurs.