Tag Archives: copywriting

It’s hardly surprising that women are perceived as simpering airheads when you look at current TV advertising in the UK. I am horrified by the daily messages that we all need to improve ourselves for the appreciation of men. Guys in advertising, take note: Women do not go into a near-orgasmic state of ecstasy when… Continue Reading

In deepest rural Ireland, a woman on her own has developed a micro business that is securing some notable clients from around the world — and business is booming. Wordhouse, started by Gill Pavey in 2011, offers proofreading, editing and copywriting services. Add to that the specialist area of localisation with the concept of a… Continue Reading

With the birth of the new Wordhouse website, it is time for me to ‘do my own thing’ and re-introduce the ‘Words from the House’ blog. I foresee exciting times ahead as Wordhouse arrives at year three. Wordhouse was two years old on 1 September, and what a two years it has been. In the… Continue Reading