GE – #DraftScience

Given our deep expertise in helping brands engage audiences on social media, industrial giant GE teamed up with us to develop a compelling concept for NFL Draft Night.

Given our deep expertise in helping brands engage audiences on social media, industrial giant GE teamed up with us to develop a compelling concept for NFL Draft Night. We brought in John Urschel, the Baltimore Ravens lineman with a Ph.D. in Mathematics, and created original GE-branded video, static, and GIF content to be released and shared on social (in real time) through the first round of the draft. The project resulted in over 15 million impressions generated across social, along with 10,000+ engagements online.