Fake or not, professional wrestling gets all too real when it loses a legend like "Macho Man" Randy Savage.

Savage (whose real name was Randy Poffo) was killed in a car accident this morning while driving his Jeep Wrangler in Florida, according to TMZ.

TMZ is also reporting that Randy's brother Larry Poffo said he suffered a heart attack while he was behind the wheel, causing him to lose control and collide head-on with a tree. He was then taken to Largo Medical Center, where he died from his injuries.

The raspy-voiced wrestling legend ("Oh yeeeeaaaaahhh!!!) was a giant in the then-called World Wrestling Federation (now World Wrestling Entertainment) as well as the now-defunct World Championship Wrestling (WCW) as a good guy bad (or a "heel"). Savage also worked briefly with Total Nonstop Action Wrestling (TNA).

Non-wrestling fans will almost surely recognize Savage as the former spokesman for Slim Jim beef jerky, for which he appeared in loud and colorful television ads where his booming, intense voice was featured prominently. (See below)

Savage's "glory years" came in the WWF circa the 1980s when he won the world heavyweight championship at Wrestlemania IV and became tag team partners with fellow wrestling legend Hulk Hogan to form The Mega Powers.

As is common in the theatrical landscape of professional wrestling, their relationship soured and they became sworn enemies, leading to an all-timer of a main event at Wrestlemania V, where they squared off for the title and the affection of manager (and Savage's real wife then) "Miss Elizabeth" Hulette. (See the lead-in video to the match below)

Savage was also instrumental in the popularity of the New World Order (NWO) group during his run with WCW.

TMZ also reports that Savage celebrated his one-year anniversary with new his wife Lynn earlier this month.