Monthly Archives: May 2016

Nabler is celebrating its 12th anniversary this year. It has been an exciting journey, and I would like to thank all Nablerites, our customers, partners and vendors for being a part of it.

In 2004, Nabler began as a marketing agency in Bangalore, providing design and communication services to clients. The aha moment came a year later when a client asked for web analytics services. That was the catalyst that sparked our decision to become a digital analytics company. Since then, we have worked with enterprises and agencies around the world to solve their digital analytics challenges. We have learned a lot from our customers and have been fortunate to work with some of the best in the industry.

So you have got the coveted ticket and waiting with bated breath to board the grandeur-filled digital analytics train. What we mean is that you have already deployed an analytics tool and are now about to flag off your data-driven journey. But, clouds of apprehension may still be floating in your mind; you are skeptical about whether the train will hit the destination. To say it with a different combination of words, will you get the results you want to achieve by this type of simple deploy-it-and-then-forget-it approach? Well, this can help you to some extent. However, with increasing complexities in business and the data universe in an infinitely expanding mode, your situation demands something highly well-structured. You need an analytics center.

Being a veteran digital analytics company that has solid experience of working with industry-leading tools and technologies for over 12 years, our clients often ask us which digital analytics tool they should trust? While we study their requirements extensively before suggesting a solution, there are certain tools that are suitable for serious digital marketers who need real-time insights for continuous enhancement of their digital footprint. One such tool is Adobe Analytics. It is an industry-leading solution that delivers the analytics and reporting capabilities needed to enable data-driven decision-making. Let’s dwell deeper and explore some of the best features and benefits that Adobe Analytics has on offer.

The supremacy of big-form-factor devices like desktops and laptops in controlling consumers’ mindshare when they engage digitally with brands is fast melting away. This shift is happening because mobile is the interaction media du jour. As such, for enterprises, measuring the footprint of their customers on the mobile web and applications is crucial. And, mobile analytics is there to take care of the measurement part. If fired off diligently, it can amass actionable business intelligence to optimize customer experience and turn the mobile channel into a revenue-generating powerhouse. Here’s a statistical evidence from Aberdeen Group: the enterprises that have deployed mobile analytics have annually seen 11.6% increase in brand awareness, 11.2% jump in return on marketing investments, 7.1% improvement in time-to-market of product or services, and 3.4% rise in average order value.