Google rebrands Android Market as Google Play

On Tuesday March 6th, Google unified its digital marketplace for mobile applications, music, movies and books under the new name of Google Play. The Android Market will now be known as the Google Play Store. Google’s eBookstore and recently launched music service will also be part of the Google Play Store. The same selection of books, music and movies had already been available on Android Market.

Google is offering deals and specials daily to help drive traffic to the site. The rebranding will also help to usher in a series of tweaks designed to make it easier for customers to manage their content and navigate from one section of the store to another. None of the changes will affect the digital content that existing customers have already purchased and stored on Google computers in password-protected accounts.

Google is trying to establish a one-stop shop that can satisfy everyone’s digital desires, whether they are on a mobile device or a desktop computer’s Web browser. The effort is part of the Internet search leader’s broader ambition to diversify beyond online advertising, which still accounts for 96 percent of its revenue.

With Google Play, the company hopes more people, who occasionally went to the old Android Market to buy mobile apps, will start noticing other types of content and consider buying an electronic book or album, too. If that happens, Google Inc. believes more digital content providers will want to peddle their wares in its store.