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Interdirect Provides PR support for Patisserie Academy Launch

Milton Keynes’ leading full service marketing agency was proud to provide MK College with PR support for the launch of its new and exciting Claire Clark Academy; Centre of Patisserie Excellence.

The launch event, held on 18 May, was attended by celebrity and high calibre chefs, including Claire’s fellow Bake Off: Crème de la Crème judge, Benoit Blin MCA, holder of three Michelin Stars, Pierre Koffmann and professional chef and television presenter, Tom Kerridge, as well as local chefs, friends, staff and students of the College.

Interdirect’s PR team supported the College in gaining media coverage prior to, during and after the launch event. The media coverage achieved will help to raise the profile of the fantastic new courses, including chocolate, sugar work and desserts, as well as the full time Level 2 Diploma in Bakery and Patisserie, which are now being offered at the College.

The launch event featured in the Milton Keynes Citizen and many other local print publications, and also attracted attention from radio and television news, with Principal and Chief Executive of MK College, Dr Julie Mills taking part in interviews with BBC Three Counties Radio, BBC South Today and ITV Anglia News. Interdirect also worked closely with Claire Clark’s own PR agency, Monkhouse Food & Drink, to ensure consistent messaging and maximum coverage across all local and industry media.

Our Senior PR Account Manager, Anne Walsh explains: “We were excited to be involved in such an enterprising venture for Milton Keynes College and very much enjoyed the buzz, both from the media and guests, at the launch event for the Claire Clark Academy.

“MK College has many fantastic stories to share, and we are proud to be supporting them in shouting as loudly as possible about the work they are doing.”

If you are interested in finding out more about how Interdirect can support your business or organisation with its PR, please get in touch, email jake.hall@inter.direct, call the office on 0345 121 5566 or find us on Twitter, Facebook or LinkedIn @Interdirect.