Posts tagged ‘fleet sales’

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Jon Syverson, former Sales Manager of Harley-Davidson, has joined ATK as the new Executive Vice President. As VP he will be in charge of setting up a dealer base and leading the sales of ATK’s new line of Hyosung based streetbikes. Jon’s experience as a District and Regional Manager along with his successful tenure leading the fleet sales division of HD should greatly help ATK get a foothold in the US market.

It is also no secret that the dealerbase ATK is really interested in are those of Syverson’s old stomping ground, Harley-Davidson. ATK wants to be a rider’s first step into the Harley Davidson family by providing a 250cc and 650cc vTwin cruiser under the American ATK brand. This would not involve The Motor Company directly, just select HD dealerships who like the idea of filling the void left by the entry level Buell Blast. The first step in the HD line is the 883 Sportster. Most agree it’s a little too heavy and expensive for most beginners.