While Professional Jeweller was at the flagship yesterday celebrating the SS18 launch with Pandora, Oxford Street shoppers were all stopping and commenting on the display, with many posing for pictures outside.

The extravagant colourful displays heralds the launch of Pandora’s new nature-inspired spring collection, nodding to the season’s floral designs.

It also officially welcomes the brand’s new, affordable 18ct gold-plated sterling silver offering, which has been named Pandora Shine.

Commenting on the impactful displays, VP of marketing at Pandora, Jo Glynn-Smith shares: “As Pandora Shine is such a significant launch we wanted to create something unique with huge curb appeal for our flagship store. With her incredible eye for detail, Zoe was able to capture the essence of our collection and play on the hand-crafted nature of our products to inspire her installation, the most elaborate window treatment we have ever done.”

The bespoke installation will be in the flagship’s windows from March 15-28.