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Curated Collections

Global Reach

A decade of managing Cisco’s online merchandise store and campus retail store gave Robertson a deep sense of Cisco’s corporate culture. We worked closely with the Cisco team to build curated collections similar to what you’d find at a boutique or high-end retail store. Our research led us to identify three distinct personas of Cisco employees. We created collections for each of these groups, plus ones that hewed to design and culture trends. Curated collections add fun and an upscale feel to Cisco’s store experiences.