BioInformatics LLC and our Strategic Directions International (SDi) division combine to form the leading research and advisory firm serving the life science, diagnostic and analytical instrument industries. Our expertise includes assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customers’ brand loyalty, and evaluating brand strength and positioning. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.

We are a full-service firm utilizing both “bottom-up” and “top down” research methodologies. We leverage the world’s largest panel of scientific and clinical customers for both quantitative survey research and in-depth Thought Leader interviews. We maintain and update our database of the financial performance of life science and analytical instrument companies and use proprietary algorithms to allocate revenues across dozens of product categories to create reliable models of market size, share, segmentation and growth.

Recruiting Services

Recruit for:

focus groups one-on-ones

Recruiting in-house:

4 recruiters on staff

Database available:

80,000 names

Opt-In for:

medical b2b

Recruit for:

client off-site location

Study Types Recruit for:

business medical

Description:

Our largest reservoir of qualified scientists is The Science Advisory Board, our panel of over 85,000 life scientists and medical professionals. Applicants are reviewed by staff before being accepted.

Focus Group Services

Focus Group Moderators:

One-on-one, In-depth interviewers:

Description:

We leverage the world’s largest panel of scientific and clinical customers for both qualitative research and in-depth Thought Leader interviews.

Off-Site/Remote Interviewing

Remote/Field Interviewing:

For On-Site Assignments

Description:

We use modern technology to make remote research convenient and engaging for our participants. Both mobile and desktop interviews are possible, with single or multiple participants.