This week we wrote about the very accessible pricepoint of the new Sony F5 camera in Europe. Today we hear that B&H adjusted their new price for the Sony F5 and made it $3000 more affordable.
The official suggested list price from Sony for the PMW-F5 4K Camera is at $19,400. This was also the price the camera went for at B&H until we contacted them and they could change the price to a more attractive number.
The new price for the Sony F5 is $16,490.
The most important details on the camera and a film sample can be found here: LINK
B&H Sony F5 link:
The gift code for the European Marcotec store gives you the best pricepoint for the F5 and F55 in Europe: LINK

If you were keen on actually seeing the F5 and F55 cameras operated here’s a nice video in which Richard Lewis, Cinematography & Product Specialist from Sony shows you around their new babies.
Recently the Yen prices for the new cameras have popped up (LINK) ahead of official announcement (apparently by mistake). A rough conversion of the prices gives us the following (seems to be before tax):
Sony F55: $34k
Sony F5: $20k
the R5 RAW recorder: $5.8k
oled EVF: $6.5k
normal EVF: $3.9k
7″ LCD: $5.3k
olivine Batteries: $579
RAW card reader: $763
6-lens kit: $30k
3-lens kit: $17k
And these are expected to ship in February 2013.
You can pre-order this bank account sweeper at B&H: LINK
And we also have another discount pre-order code for Europe, but the final pricing is not official there yet, so you can only make a deposit for pre-order:
CODE: 311212C5DF55 (gives you 500€ off, for what it’s worth)
Insert at checkout when pre-ordering the Sony F5 or Sony F55 at A.F. Marcotec.
More info on the cameras in our announcement article: LINK