The Sting's Distrikt Norrebro to open store in Breda

Distrikt Norrebro, a label by Dutch multi-brand retailer The Sting, will be opening a store in the city of Breda. The shop, which will be located at Eindstraat, is set to open in late June.

Distrikt Norrebro's first shop in The Hague - Photo: FacebookThe shop will be housed in a two-story building, with a 1,000 m2 floor space that formerly housed a Zara store. Neighboring shops include Dutch retailers such as Scotch & Soda, Hunkemöller, and Didi as well as international brands such as Swarovski and Levi’s.

The label that describes itself as a ‘Scandinavian-inspired brand,’ will offer collections for men and women at the new store. Distrikt Norrebro’s range consists of jackets, jeans, trousers, tops, sweaters, dresses, skirts and underwear as well as accessories, including sneakers bags, scarves and beanies. Items are priced between €7.95 and €189.95.

Since 2013 The Sting, officially launched in 1982, introduced additional brands targeting young people, including Costes, Cotton Club and Distrikt Norrebro. The latter opened its first standalone store in November 2017 in The Hague. The brand itself had been available for some time already via The Sting’s online store. The retailer also plans to land in Den Bosch and Uden later this year.

Dutch fashion retailers are showing better results after a number of hard years. Chains are benefitting from the Netherlands’ economic recovery and reaping the rewards of adapting to changing consumer behaviour.

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