Campaigning to curb supermarket power

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Japan

Japan

JP

Tesco entered the notoriously tough Japanese retail market in 2003. They focused on small-format convenience stores, owning 114 stores by 2008. The average store size is 2,912 sq ft – the only country with smaller average store size than the UK. Despite plans to have 144 stores open by the end of 2007/8, Tesco ran into difficulties and failed to capture more than 0.1% of the retail market. Japan.