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Nielsen (19 Jul 2017)

Spend Analysis

VOLKSWAGEN was the highest spender in digital in Q1, investing £17.6m. This was reflective of an overall spike in advertising expenditure from the car manufacturer which was also the top increased spender in Q1. Volkswagen spent a huge £16m more on digital than it had done the same time last year, also upping its spend by 211% on the previous quarter. The next biggest digital spenders were NETFLIX at £12.8m, WARNER BROS ENTERTAINMENT at £9.2m, AMAZON at £9.1m and GAMESYS at £8m.

Campaign (12 Sep 2013)

GAMESYS Jackpotjoy has appointed BETA to its advertising account, moving it from ISOBEL without a pitch. Beta will now work on a campaign ready for release in 2014. MAXUS will continue to handle Jackpoyjoy’s media planning and buying.

Advertiser Contacts (7)

Agencies (4)

Brands (8)

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