I first learned about the video from a post by Seth Godin at the beginning of the week on conference call hygiene. He linked to it and when I first watched it, it had about a million views on YouTube. As I write this four days later, it has over 4 million views. It’s viral because it’s funny.

I’ve yet to find the person who loves conference calls and, yet, they are a fact of professional life. We can all at least do what we can to make them more bearable and less frequent. Seth offers an excellent list of ideas about how to do so in his post. They’re all good. My favorite is “when in doubt, don’t have one.”

What say you? What rules should every conference call convener or participant be required to follow?