CES 2016: A Look At The First Tech Announced in Vegas

It seems some people can’t wait – the CES trade show doesn’t officially start until Wednesday, when its giant exhibition floors open their doors.

But already tech firms great and small are firing out press releases and YouTube videos.

For smaller firms, announcing a product now represents an opportunity to beat the crush.

Start-ups that exhibited at CES’s Eureka Park zone over the past four shows have collectively attracted more than $1bn (£680m) in investment since 2012, according to the event’s organiser, so it’s about more than just titillating the public.

But for the larger companies, revealing a product in advance might reflect the fact that it didn’t quite make the cut to be spotlighted in one of the tightly-timed press conferences.

Either way, below are a few of the early announcements that caught our eye.

The firm says its system works by matching the rhythm of a song to the number of steps per minute it detects the person is jogging at. Spotify already does something similar with its app for street runners, but Technogym says it’s the first to bring the idea to a treadmill.

Meanwhile, iFit has announced a treadmill of its own fitted with a 60in (1.52m) curved OLED screen. The company says it can use data from Google Maps to create the sensation of running in “exotic locations”. Haters of vertical video better look away.

Adding big displays to appliances that seemed to do well enough without them looks like it will be another trend.

Samsung’s latest fridge features a 21.5in high definition touchscreen that it says can be used to check its “temperature, humidity and operation mode” as well as to look at the food inside via a camera.

It will be interesting to find out which niche of the market Samsung thinks will take it as a preferable solution to simply opening the door.

The other big South Korean firm in attendance – LG – has released a deluge of early details.