‘At an extremely low cost shipping giant Maersk Line has secured an astounding 420,000 fans on Facebook and a comprehensive presence on 8 other platforms – in less than 11 months. The company’s social media programme has changed the face of Maersk Line and is an example for other B2B companies to follow.’

As of today, they’ve almost doubled that figure – and they’re still on a roll. They’re doing so well that Facebook actually contacted them to find out how. Now that’s disruptive communication.