About

Equinet Media is a HubSpot Gold Partner and inbound marketing agency. We only work for manufacturing companies and professional service firms.
We deliver inbound strategies, inbound implementation and content creation for clients. And we build intelligent websites that drive engagement and qualified leads.
Unlike a ‘contractor’ service, judged more on output, we take a ‘strategic partner’ approach. So we deliver outcomes that correlate with your business goals.
We care about our culture and obsess over making a meaningful difference for clients. So we only take on new work when we are sure we'll be a good fit.
We don’t do stand-alone projects or one-off content commissions. We focus on creating high-value content for retained clients. Thus avoiding the peak-and-trough disruption that can impede client workflows.
Not a general marketing agency – we’re not a good fit if you’re looking for general marketing support. Equinet is a specialist agency with specific services that we strive to hone and perfect.
If you're looking for the lowest cost option. We’re specialists, so don’t offer generalist fees. Some agencies charge less for their services. So if you’re searching for price alone, we’re likely not a good fit.
You’re not looking for growth – we’re not a good fit if you’re not committing to growth. We focus on building and measuring growth. If that’s not what you want, we’ll not be the right partner.
You don’t have buy-in from the top and are not addressing this. Gaining consensus for inbound fares better than ordering its implementation.

18 sales tactics you need to stop now

Dan Tyre is a legend. I was invited to join a HubSpot 'Pipeline Generation Bootcamp' ran by Dan last summer and I learnt more about Sales (and myself) in 8 weeks than the whole of my 15+ year career.

Dan is an exceptional salesperson, all-around good guy, and also an insightful and talented writer that says it how it is. Whenever I am looking for inspiration or researching a blog post, I look at his content.

This week, while researching a blog post on inbound sales funnels I came across the post below which lists eighteen sales tactics that you need to stop. Some are old-school techniques like cold calling, with which I think most of us now agree.

Here are a few of my favourites:

Stop thinking that being on social media is enough

It's not. Setting up social accounts which then rapidly grow dust is more damaging than not having them at all.

If you are neglecting your social channels, or worse still - are still not sold on the benefits, Dan suggests that you should focus time to update profiles, post professional pictures, and schedule meaningful content, and then set aside 30 minutes a week to post fresh content. There are many tools out there to help you schedule content, so there is no excuse.

Stop playing telephone tag with your prospects

Is there anything more frustrating in business than trying to schedule a meeting and it takes multiple phone calls and emails just to agree a date and time?

The meetings app in HubSpot Sales takes this pain away. It is professional, efficient, gives the buyer control, and starts the relationship in an efficient, low-annoyance way.

He is the epitome of inbound sales, I've never met a guy who is more willing to help.

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But being a salesperson in 2018 is very different than being a salesperson in 1987. Buyers have changed, and top salespeople have to change with them. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves.
The first thing you need to do? Drop the 18 tactics below.