Picture this: It’s another Monday morning. As you step out of bed, you are beginning to mentally prepare for the thirteen meetings that stagger ahead on your manic schedule. While gradually awakening, you emerge to commence your daily routine… pick up the paper, make the coffee, pop the English muffin into the toaster and turn on your computer – ready to respond to a series of instant messages and e-mails aggregated in your inbox from the time you kissed the kids goodnight at 11PM until the time the alarm clock went off at 5:45AM. You want to be in the office by 7, so you quickly rush through your calendar reminders to ensure you are on time and aware of all of your obligations. You enjoy that one last sip of coffee before jumping into your suit and you wave goodbye to you family (who are just now waking up). After shutting the car door, you immediately turn on your Bluetooth (allowing you to multitask even more!) and quickly dial-in for your weekly Monday morning staff call. Turning on your mental auto pilot, you suddenly realize you’re 20 minutes into the call and you’ve been asked to provide your projections for the week. What did you gather from the first half of the call?

We’ve all been in similar situations before – and it’s likely our audiences have been through the same. Overtaxed for time, how do we retain our audiences’ undivided attention?

This is a preview of Cut Through the Clutter: Use the Best Strategies and Tools to Reach Your Audience and Measure Impact. Read the full post

I look forward to hosting the free PRSA webinar next week “Fact Based Leadership” This case study won the prestigious Jack Felton Golden Ruler Award for excellence in public relations research, measurement and evaluation last year. This award’s primary objective is to identify superb examples of research used to support public relations practice, and to publish these as case studies on the Institute for Public Relations website — in this creative and more unusual entry we found a gem.

This is a preview of Demonstrating the Link Between Employee Engagement and Productivity. Read the full post

Several years ago I helped organize a symposium titled “The Golden Age of PR: How public relations is contributing to success in business.” We lined up great speakers who all made predictions to a full house. And because the skills of public relations people are perfectly suited to create a competitive advantage in the new media environment, the predictions came true. We are now entering a new Golden Age of Public Relations.

This is a preview of How to Align Social Media With Traditional Media to Meet Your Business Objectives. Read the full post

Looking over a few graphs on MarketingCharts, I noticed one that highlighted the top social networking websites and forums as of September 2010. Of course ,Facebook was #1, followed by YouTube, MySpace and Twitter. I thought I would see LinkedIn among the next most popular, but it was at the bottom of the chart. Instead there were networks I was less familiar with, including Tagged, MyLife and MocoSpace. It feels like every time we blink, there’s an announcement about a new platform, advanced technology, changing consumer behavior, new and exciting applications for our smartphones, better functionality in Enterprise 2.0, and the list goes on. We’re seeing change each and every day.

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