Wednesday, September 16, 2015

“Entertainment Tonight” is launching its first-ever magazine, in conjunction with the start of the show’s 35th season, which premiered on Sept. 14. The series of special edition collectible magazines will launch with “ET: Before They Were Famous,” which hit newsstands Sept. 15.

Time Inc. is taking "theDrive" out of the garage today. That is the name of the company's new auto news and culture site that is the first publication to come from a division that merges new editorial products with branded content and native advertising functions.

This summer, New York magazine began producing video seriously for the first time and have increased engagement by experimenting more with Instagram. Here, min talks with digital editor, Ben Williams, about driving traffic with social and the advantages of branding your verticals separately.

Kate Lewis joined HMDM in January 2014 as VP content operations and editorial director. Lewis oversees 18 websites and describes her ever-evolving challenges in this far-ranging interview about her job and mission at Hearst.

CEO Mike Perlis: "In the mid-90s, Forbes was one of the first media companies to make a significant investment in digital with the launch of Forbes.com. Since then, we’ve continued to innovate and build scale while aiming to preserve our high journalistic standards. Our transition to digital has allowed us to efficiently create high-quality content at scale."

SocialFlow’s Benchmark Study on Organic Publishing to Social Networks analyzed more than 8 million social posts across 54 languages. These posts reached consumers in every country, generating 5 billion+ clicks and social interactions. This white paper makes three key findings and has specific recommendations to maximize social performance.

Charged with providing a return on investment against your social media activity? Come share challenges and solutions with your peers in a private dinner setting produced by MPA and hosted by SocialFlow. Seating is limited - contact us for more information. September 21, NYC.

Register today for a full-day conference featuring magazine media and technology innovators who are working to harness the promise of the mobile platform– including Christian Baesler, President, Bauer Xcel Media. Hearst Tower Auditorium, NYC. Learn more and register today.

Come join fellow publishers on September 22 to learn about best practices for maximizing returns with programmatic exchanges. The event will be led by Operative programmatic experts Adam Hecht and Kiernan Collins.

Two-day seminar for junior-level editors on print and digital fundamentals.
Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career

If you have an iOS device, you’ll soon have a new way to read news. Apple’s latest mobile operating system, iOS 9, goes live today, and brings with it the chance to try Apple’s new newsreader, Apple News.