Using Buzzwords to Communicate With Your Web Designer

Lately I have heard the word “clean” a great deal in design meetings. Other repeat offenders are “modern” and “make it pop”. Unfortunately, these terms can mean different things to different people.

Just like bringing a photo with you to the salon to help illustrate what you mean by “reddish blonde highlights”, it is a great idea to provide links to sites that illustrate these concepts for your web designer. This gives them a jumping off point rather than have them guessing what your idea of “[INSERT BUZZWORD HERE]” is exactly. You get your initial mockup much quicker when they feel sure of their direction and it will probably be much closer to what you are expecting.