Talking about Dilwale's business, Shahrukh Khan told DNA, "I think, 1000 crore is closer than you could imagine. Best case estimate, 10 crore people watch films. Films like Baahubali, Bajrangi Bhaijaan and PK did really well and got 10 crore eyeballs. Inme se kuch repeat audience bhi hogi par chalo, tab bhi 10 crore maan lete hain. Ab hamaari country ki population dekho - we are a country of 125 crore people. The best business takes place in a two-week time frame. There is scope for more."

Shahrukh Khan further added, "Once you have theatres near you, it would automatically entice you to watch films there. There are at least 100 Crores people who are not watching your film in theatres.''