Discrimination

John Garcia

a psychologist that challenged the idea that all associations can be learned equally well. They disproved that the US must immediately follow the CS as well as disproving the idea that any perceivable stimulus could act as a conditioned stimulus, instead, the conditioned stimulus had to be one that was adaptive to the organism

Positive reinforcement

Negative reinforcement

increasing behaviors by stopping or reducing negative stimuli, such as a shock. This is any stimulus that when removed after a response, strengthens the response, like putting on a seatbelt to stop beeping. THIS IS NOT PUNISHMENT