*Search engine optimization (SEO) is the process of improving the volume
and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results for targeted keywords. Usually, the earlier a site is presented in the search
results, or the higher it "ranks", the more searchers will visit that site. SEO can also target
different kinds of search, including image search, local search, and industry-specific vertical
search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search
algorithms work and what people search for. SEO efforts may involve a site's coding,
presentation, and structure, as well as fixing problems that could prevent search engine
indexing programs from fully spidering a site. Other, more noticeable efforts may include
adding unique content to a site, ensuring that content is easily indexed by search engine
robots, and making the site more appealing to users. Another class of techniques, known as
black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend
to harm search engine user experience. Search engines look for sites that employ these
techniques and may remove them from their indexes.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry
of consultants who carry out optimization projects on behalf of clients, and by employees who
perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone
service or as a part of a broader marketing campaign. Because effective SEO may require
changes to the HTML source code of a site, SEO tactics may be incorporated into web site
development and design. The term "search engine friendly" may be used to describe web site
designs, menus, content management systems and shopping carts that are easy to optimize.
*From: http://en.wikipedia.org/wiki/Search_engine_optimizationclick here to go to our web service pricing

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