This month, new Target CEO Brian Cornell announced a series of initiatives to foster a more innovative, customer-centric approach to marketing. These initiatives include: closing all Canadian stores, investing more in their employees, adopting urban store models and harnessing the …

If you were to ask a retailer what the most important tool of their customer loyalty efforts was 5 years ago, I bet the majority of them would say traditional loyalty and rewards programs. You know, the old “buy 10 get one …

By changing its mobile focus from conversions to engagement and influence, coupled with an enhanced mobile app experience and analysis of customer data from its PowerUp rewards program, GameStop has seen tremendous success in mobile-to-store sales.

We hear a lot about omnichannel these days. It’s a big word for delivering a seamless shopping experience for customers —whether they are shopping online or in a store — and it can significantly increase sales.

As the demand for a faster and greater experience continues to rise from shoppers, it’s making retailers think more intuitively about their ecommerce platforms, and what they have to offer
In this technology report from Multichannel Merchant, you will …

Macy’s, Inc. has today outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.