Here’s How to Get Verified on Instagram (Yes, Anyone Can Apply Now)

If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for verification (that’s the easy part) and what you need to qualify (that’s the hard part).

First, the easy part…

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How to get verified on Instagram

Applying only takes a few moments.

Step 1: Open the Instagram app and go to your profile.

Step 2: Tap the menu icon in the upper right-hand corner.

Step 3: Click the “Settings” gear icon at the bottom of your screen.

Step 4: Scroll down and tap “Request Verification.”

Step 5: Fill in your account name, full name, what you’re “Known As,” and your category (media, influencer, brand, etc.). Then upload a photo of your ID if you’re a person, or a legal or business ID if you have an Instagram for Business account.

Step 6: Hit “Send”

Simple enough, right?

After reviewing your application, you’ll be notified whether your request is approved or denied. But don’t expect a response right away. There’s not a specified timeline for how long the process takes.

So, should you apply? Let’s answer some frequently asked questions.

“Is Instagram verification really all that great?”

A verified badge is a check that appears next to your account name. It tells people that your profile is the “authentic presence of a notable public figure, celebrity, or global brand.”

The blue check also helps people avoid imposter accounts and easily find the brands or public figures they want to follow.

“What do I need to be verified by Instagram?”

The coveted blue check wouldn’t be coveted if it was easy to attain.

Verification is reserved for accounts that Instagram deems “in the public interest.” More specifically, you must be a public figure, celebrity or global brand.

Authentic. Obviously you have to be who you say you are. That is, a real person, registered business, or brand.

Unique. Only one account per person or business may be verified, with exceptions of language-specific accounts. Instagram says it does not verify general interest accounts like meme roundups.

Public. If you’re looking to get verified, surely your account is already viewable to everyone, yes?

Complete. You must have a bio, profile photo, and at least one post. Note: Instagram says your profile must not contain “add me” links to other social media services.

Notable. Again, Instagram stresses that verified accounts must “represent a well-known, highly searched for person, brand, or entity.” When it reviews a verification application, Instagram looks at whether the user is featured in multiple news sources. Paid or promotional content doesn’t count.

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And don’t rule out offline communications tools like product packaging, business cards, or signage at an event or store.

3. Maintain a consistent brand aesthetic

Sixty percent of the top brands on Instagram use the same filter for every post, according to an analysis by WebDam.

Using the same filter over and over allows you to establish a look on Instagram that’s consistent with your overall branding—which people should recognize from your website and/or products.

This will serve as a signal to users that your Instagram account is legit.

4. Make sure your Instagram username is the same as it is on other channels

Same concept as above. Consistent branding—text and visual—makes it easy for your followers on other platforms to find and recognize you on Instagram.

5. Include a link to your website on your profile

Another easy way to show that your account is authentic. But again, do not include a link to another network. Instagram says it won’t approve profiles that “contain ‘add me’ links to other social channels.”

6. Write a strong bio

It should showcase who you are and what you do, convey personality, include relevant keywords (for better discoverability) and a compelling call-to-action.

9. Resubmit your application

If at first you’re denied verification, take the time to follow the advice above to improve your profile and grow your audience. Once you’ve made the necessary changes and further establish yourself on the platform, there’s no harm in trying again.

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About the Author

About the Author

Sarah is a Senior Copywriter at Hootsuite. When she doesn’t have her nose buried in a book, she’s in a creative brainstorm, working on content strategy, or debating whether it’s too early to eat lunch.