Petit h fait son cinéma — Professional Practice Project

In collaboration with Hermès.

The Hermès creative laboratory known as “Petit h” entrusted the students of MA Space and Communication with the task of imagining and realising their own ephemeral Petit h sale at their Geneva boutique. Each item in the Petit h line of products is unique and the unique product of collaborations with different artists and designers. These individual objects are crafted from recycled materials left over from the production line of the luxury goods brand.

From the invitation cards to the showcases, from the films to the scenography, the students of the MA Spaces & Communication designed a total project to present the new Petit h objects under the spell of cinema, recreating its magic through the exploration of the technical codes of film production studios: the technicolor showcases adopt the 16: 9 format, the tubular structures echo the boxes of the silent inter-titles, the ubiquitous blue evokes the color of the special effects studios, an immersive corridor invites us to blend into the downy and abstract expanses of film — taking each visitor behind the scenes of a film production studio where objects become actors, stuntmen, explorers, as the ultimate heroes of a film of adventures.