The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Hi, I'm Karen, a new product manager at SEOmoz. On the heels of our Firefox toolbar launch in May, I’m happy to announce that we’ve launched our MozBar for Chrome. With this update, you’ll be able to research sites in your favorite browser--Chrome or Firefox--using a powerful toolbar that gets you quickly to the data you need most.

We’ve made a number of useful improvements, most suggested by you! Let’s take a look at what you can do with the new MozBar.

1. Redesign for better integration with the Chrome user interface

You can now access all functions, menus and tools in Chrome from an icon to the right of your address bar. This update incorporates the toolbar into the native design of Chrome, which gives you access to extension menus and toolbars via icons tucked into your address bar to remove “clutter” from the browser window.

The “toolbar” has become your analytics bar. You can move it to the top, bottom, or right side of your browser, or close it, easily at any time.

We realize that while this design might be less intrusive, it also creates an extra click to get to some functionality and tools. That’s why we’ve rearranged the toolbar features to give you Page Analysis and country info on launch of the toolbar window. You’ll find all function buttons (Page Analysis, Highlighting, and Country info) positioned to the left in the menu. Tools, settings, SEOmoz quick links, and help menus are placed to the right.

2. More highlighting options for links and keywords

With yesterday’s toolbar, you could easily highlight no-followed links. Now, you can also highlight followed, external or internal links, as well as keywords.

3. Define custom searches by search engine, country, and region/city

Let’s say you own three Zum Uerige alt-bier pubs in Nordrhein-Westfalen in Germany (you lucky duck), and you want to see how they perform in search results for those three areas. You can set up one or more search profile (and up to 10 total) for each area to monitor how they rank:

Then, you can use the profiles to monitor and compare results between areas or compare their rankings between the major search engines:

4. Country flag/name and IP address at a glance

You can view the country flag, and on mouse-over, country name and IP address. When you click the flag, you’ll be directed to full details for the first IP address listed for the site.

You have one-click access to keyword difficulty reports for your search terms from a link in the SERP overlay.

Thanks again to for your feedback and suggestions for improvements, and for helping us build this toolbar, one great idea at a time! And feel free to head over to our feature request forum and tell us how we can make the toolbar even better.

But wait, there's more!

Adam just stopped by my desk and asked me to tell you about some updates to the Keyword Analysis report. By popular request, we've added two new features to the SERP Analysis:

1. On-page grades for each URL. Now with each report, we will analyze how well-targeted each page is for the selected keyword, and provide each with a letter grade.

2. Competitive URL. You can now add a URL that you want to compare to the top-10 ranking URLs for a SERP.

Here is some recent information on how to fix compatibility and also when the next expected release date was: http://www.seomoz.org/q/i-had-the-seomoz-toolbar-on-firefox-and-just-updated-my-version-of-firefox-and-now-cannot-install-the-seomoz-toolbar-because-it-is-not-compatible-with-firefox-6-0-any-suggestions

I really like the new feature allowing us to move the bar to the right side of the page, now it won't hide nearly as many parts of a page. But I have to say my favorite part was the keyword analysis for "trolol".

I am fiddling with Chrome (lovin' it) and trickin' it out like my FF (which has finally ticked me off enough to get me to try something new). For Moz toolbar, can someone shed any light on how to deactivate the "serp overlay" data that auotmatically displays everytime I use Google. I have selected "hide serp overlay" under the "cog/wheel" icon -- it makes the overlay go away immediately. But when I go and initiate another search -- Badda bing, the search overlay data is back again, automatically. Sometimes I just don't want that data slowing me down. How can I turn that off and on like I can in FF?

Thanks for the great feedback! It does indeed look like you found a bug. You're doing everything right so I apologize that the SERP overlay is being so stubborn! I'll be sure and pass this on to our mighty developer and see if we can get that little bugger squashed soon.

If you're having trouble with the toolbar (stacking in a box in the bottom corner or the bar isn't showing up at all) just uninstall and reinstall the bar. I was having the same problem, but it's since been resolved.

I used to use Firefox all the time however the fact that no matter what machine I used - Firefox was ALWAYS dead slow so I reverted to Google Chrome which is superfast. I wouldn't switch to any other browser now.
This is a good development and helps me out alot.
Thanks so much.

Very nice enhancements, finally I can swap over to use chrome all the time, as it now has all the functionality I was missing before. As FF is a slow crook that's real good news. Thanks a lot for getting this done ;)

ah so nice! i' was waiting for a long time the update of moz toolbar, and now i see lot of inbound links to my website, backlinks from "Nasa.gov" different ".gov" domains, ups.com, oreilly.com etc.. i dont know why, maybe its any mistake from last- update, or...*! but i wait maybe on next days see another backlink analysis.

This is a vast improvement on the old Moz Toolbar. I must admit I didn't actually like the old one but this one is much richer in information and usefulness. Even on first use I spotted some meta problems with my keywords in some of my pages so that was worth using it.

Something I feel would be really useful and offer great value without much input would be a little extension that just displays the PA and DA (there's PageRank equivalents in the Chrome Web Store, just shows a number in your extension draw area, but PageRank is a shitty metric compared to PA in my opinion).

Great for when you just want to quickly check a pages PA/DA without opening up the Mozbar.