McDonald’s big appetite for digital is revealed in plans for online music and mobile ordering

Even fast food needs to get on the digital bandwagon if it wants to reach a wider audience, and McDonald’s is clear about that. What’s interesting is that the Golden Arches has plans to step into digital music and an ambitious eye on e-commerce, as CNBC reports.

This comes as McDonald’s just named former Ticketmaster executive Julia Vander Ploeg as its first US vice-president of digital, who will report to the company’s chief digital officer, Amazon and Yahoo veteran Atif Ratiq, appointed last October.