How to Help 55 Million People Out of Food Deserts

In some parts of Jefferson County, Kentucky, you can’t walk more than a mile without coming across a grocery store, food cooperative, or farmers market where you can stock up on nutritious fruits and vegetables. But in other parts of the county, people lack access to fresh produce; they live too far away from full-service groceries, they’re poorly served by public transit, and what they have is limited to what smaller convenience stores carry.

Food deserts primarily affect low-income neighborhoods.

Jefferson County is representative of a broad pattern across the United States. While wealthier neighborhoods and communities offer access to lemon-garlic kale salads and strawberry banana smoothies, poorer areas have little choice other than sugary or salty snacks at gas stations, processed microwaveable convenience foods from the corner store, or local fast food chains.

What the government found was that nearly 55 million people are living in these areas. While some so-called food deserts are clustered together into larger regions that lack access to fresh produce, others exist as smaller islands of food poverty amid areas with better options.

Stager is the business development manager at Uplift Solutions, a New Jersey-based nonprofit consultancy and community development financial institution that supports food businesses, governments, nonprofits, healthcare systems, and other organizations in improving access to food, promoting good health, and investing capital in underserved communities.

Stager says that once a grocery store offering fresh produce opens in a so-called food desert, it may take a while until people begin to change their shopping behavior, visiting the new store or buying new foods that hadn’t been able to get before. After an adjustment period, however, market penetration ends up being the same as in other areas.

Across the country, the organization helps bring farmers markets, supermarkets, co-ops, and healthy corner stores to underserved communities—as well as providing technical and business support to preserve existing supermarkets. It estimates that it has helped create healthy food access for around 300,000 people between 2009 and 2015.

The Englewood community of Chicago, which had a 46.6 percent poverty rate based on census data collected between 2008 and 2012, is one area where the tide is turning. The nonprofit organization Growing Home has provided education and job training in the area for 15 years. As community members developed a quality of life plan for the area, they included access to fresh food on the list in addition to new jobs and training. Growing Home works to thread all of these problems together, growing food on vacant lots while also using its farm to provide a hands-on paid job opportunity to people with barriers to employment.

“We work with people when others just shut their door in their faces.”

“We work with people when others just shut their door in their faces,” executive director Harry Rhodes says. “People who have criminal records, some of whom have violent criminal records. People who have been through the system, have been incarcerated and are ready to make a change in their lives.” The nonprofit provides work experience and readiness training at farms while also helping people conquer other issues they’re facing. For example, they partner with Cabrini Green Legal Aid to get criminal records sealed or expunged.

In 2016, 52 people went through Growing Home’s 14-week work and study program, where they worked on their farms while preparing themselves for permanent employment after “graduation.” A little over 80 percent of the participants completed the program, and 95 percent of those went on to find permanent jobs.

Growing Home not only offers produce at significantly reduced cost at 39 farm stands in the Chicago area, it also hosts community education workshops and events such as cooking demonstrations. This helps create an atmosphere where people want to be at the farm and spread the word about their work, and also helps shift the demand away from more convenient but unhealthy food choices.

“People get used to eating junk food, and the community for so long has not had access to healthy food,” executive director Harry Rhodes says. “When people have a lot of challenges in their life, it’s not always easy to find the time to get fresh food or prepare food. It’s easier to get fried chicken or food from the local gas station—something that’s fast and not something that’s healthy.”

Growing Home’s educational outreach efforts help teach people the importance of buying fresh and healthy food even when it’s not as quick and easy. Rhodes says the goal is to turn Englewood from a so-called food desert, a term he and other community members dislike, to a food destination. A Whole Foods store opened in the area last year.

Nonprofits also work hand in hand with other groups addressing poverty, the Arizona-based mobile produce market Fresh Express, which has served more than 22,000 customers in its three years of service, not only sells fresh produce at wholesale prices to senior centers, it also partners with UMOM New Day Centers, a family housing and shelter for homeless families. UMOM runs a culinary training program and a café, so Fresh Express donates leftover food to its kitchen for meals for families served by the center. Fresh Express also keeps a cooler on the UMOM campus to store extra produce there.

It’s not always easy for people living in senior centers to get fresh fruits and vegetables, unless, of course, the Fresh Express bus makes a stop. The mobile food market on wheels is run by the Discovery Triangle Development Corporation, a nonprofit that brings business investment and development into the Phoenix and Tempe area. Fresh Express purchases food from farmers at wholesale and sells it without a markup. The nonprofit covers operational costs through grants, sponsorships, and donations.

Some of the Food Express stops are at senior centers in areas where grocery stores are accessible through public transportation. Some residents have access to vehicles, but many of them have reduced mobility, or simply find the mobile market more convenient and affordable.

At some sites, Guidas says, customers are waiting by the door as soon as the bus arrives. “We’ve done informal surveys asking people if Fresh Express wasn’t there where they would shop and they say, ‘We don’t know. We wouldn’t shop. We’d go to Circle K. We’d go to the liquor store. We’d go get a bag of Cheetos,’” she says.

“For a lot of our customers, this is one of their only lifelines and access to healthy food,” Guidas says.

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