HuebnerPetersen Marketing Communications has introduced an informative social media website, www.rvsocialmedia.com, geared specifically toward RV dealers. The website is built to help RV dealers better understand and navigate through social media marketing, according to a news release.

HuebnerPetersen serves as Jayco Inc.’s agency of record and routinely works with Jayco dealers on marketing promotions. An onslaught of inquiries and requests for help with social media prompted the design of the social media website.

“As dealers hear more and more about social media and its impact, they’re looking for focused information on how they can make social media work at their dealership,” said Bethany Grabher, director of HuebnerPetersen’s Dealer Marketing Services Department. “We wanted to be able to provide dealers with a resource for finding ‘how-to’ info specific to their needs. As social media continues to be a hot topic and offer powerful marketing opportunities to small businesses, HuebnerPetersen hopes to help RV dealers understand the potential of social media marketing.

The RV Social Media website aggregates general information, guides, case studies, tips and tricks for a variety of social media platforms including Facebook, Twitter, blogs, Delicious and LinkedIn. All information on the site is written specifically for RV dealers. The site is updated several times per week, and an RSS feed is available.

HuebnerPetersen, located in Loveland, Colo., is an independent, full-service marketing agency. Specializing in brand positioning, integrated marketing and “Front Lines Marketing,” HuebnerPetersen has worked with a variety of OEM brands including Jayco Inc., Waterpik, Chief Industries, Casey Industrial and Starcraft RV. Founded in 1989, HuebnerPetersen is celebrating its 20th anniversary this year. For more information on HuebnerPetersen, visit www.huebnerpetersen.com.