Discover the Science of Active Naturals IngredientsRecommended by dermatologists and pediatricians for over 60 years, Aveeno combines the best of nature and science to reveal the natural beauty of your skin. Aveeno uses select natural ingredients because of their advanced benefits; Aveeno calls these Active Naturals, natural ingredients that deliver visible results. Active Naturals ingredients are carefully selected from nature and uniquely formulated by Aveeno through the power of science to deliver visible benefits for skin and hair. Aveeno Active Naturals are ingredients derived from nature and uniquely formulated to reveal skin's natural health and beauty.

Aveeno's HistoryThe unique story of Aveeno began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers' experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal ("colloidal" means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the Aveeno brand. In fact, the Mayo Clinic was the Brand's first customer.

Throughout the years, Aveeno has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. Aveeno, the leader in Active Naturals, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder Aveeno has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.

Beautiful Products, Inside and OutGiven the Aveeno brand's use of natural ingredients and their commitment to always providing the best quality products, it's no wonder Aveeno cares so much about how their products impact the Earth. Aveeno's dedication to this global effort has continued for over 60 years, but there is still so much more to be done.

Take Action NowAll Aveeno High-Density PolyEthylene (HDPE) bottles and paper packaging are recyclable, and, where possible, Aveeno use a percentage of Post-Consumer Recycled Material (or PCR) when creating their products and in-store materials. When you purchase and recycle Aveeno products, you complete the circle. Together you can lessen the impact packaging has on the planet.

Where to RecycleRecycling may be limited in certain areas. The Recycling Center website can help you find out more about your municipality's recycling policies and help you locate your nearest recycling center.

What Does it Mean to be an Active Natural?Just as Aveeno's true Active Naturals potential is unlocked in their products, you can unlock your potential to improve the health, beauty and wellness of your community. Together your small steps can make a big impact.

Making A More Beautiful FutureAs part of the Johnson & Johnson family, Aveeno shares company-wide initiatives and clear-cut goals for reducing their carbon footprint. Aveeno even has dedicated teams working full-time to make sure these goals become a reality. Here are some of the steps they're taking:

Clean Energy - Johnson & Johnson is the second largest corporate user of on-site solar power. In 2007, Johnson & Johnson cut the ribbon on its ninth and largest solar facility in Vacaville, California. More than 5,700 ground-mounted solar panels span six and a half acres. With the sun shining, the solar field provides up to a third of the electrical power needed to run the site. You can expect to see more of these facilities in the future.

Research - Johnson & Johnson has won the Environmental Protection Agency Green Power Partnership Award for six years. From producing better boxes and bottles to generating solar energy and working in buildings powered with clean energy, Aveeno's company is always looking for more ways to reduce our environmental impact. Stay tuned for more to come!

Incorporating more PCR materials into Aveeno's product packaging and reducing the amount of packaging they use per product are just a few of many ways Aveeno is attempting to lessen their impact on the planet. So whether you're using Aveeno Baby, Facial, Body, Sun, or Hair Care products, you can rest assured you're doing the right thing for the environment. A joint commitment will see us through to a brighter, more sustainable future.

Warnings

For external use only. When using this product, keep out of eyes. Rinse with water to remove. Stop use and ask a doctor if rash or irritation develops and lasts. Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.

Sun Alert: Limiting sun exposure, wearing protective clothing, and using sunscreens may reduce the risk of skin aging, skin cancer, and other harmful effects of the sun.

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About Aveeno

The unique story of AVEENO® began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the AVEENO® brand. In fact, the Mayo Clinic was the Brand’s first customer.

Throughout the years, AVEENO® has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. AVEENO®, the leader in ACTIVE NATURALS®, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.

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