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If you are active in the internet marketing field then you know that content is king. What exactly doesthis mean? Well, content is the most important aspect of a website or drawing in traffic to a website. Ofcourse this is true. Below we will...

Statistics show that the average American spends nearly THREE hours on social media each day! And business owners are no better. We spend about SIX hours a day managing our social media platforms. One thing is clear: social media should not be a...

As 2014 winds down, businesses are busy planning new strategies for the new year. But odds are 2015 comes with the carnage of traditional funnel tactics that have fallen by the wayside of many marketers’ current road to success.Back in the...

A successful marketing campaign – traditional or digital – must follow trends, and set budgets accordingly. As the fourth quarter comes to an end, that is precisely what marketers are doing. They are dotting the i's and crossing...

Everyone knows that proper referencing is a half of a good work on a paper done. If your Works Cited page looks neat and the applicable reference style is used right, get ready to get an A. But if it doesn’t look sharp, the instructor will...

Content marketing nurtures relationships. It provides quality information that is relevant to those who are making the buying decisions. It is not “salesy” or obviously promotional.And, according to Social Media Examiner’s 2014...

Inspiration. It's what prompts you to keep a notebook by your bedside in case 3:00 a.m. ideas strike. It's that feeling you get after reading a post from your favorite entrepreneur. Most of all, inspiration is what drives you to do what...

The first article covered the importance of maintaining your company’s blog. If you didn’t read the first article, take a look at it here.Here’s a quick refresher:Blogging is essential to your Professional Services Firm for these...

As stated previously, this series of articles is designed to help professionals who own their own firms establish their brand online by implementing an effective online marketing campaign. This article will discuss Tool #1, which is blogging.You...

Freelancing. It’s an opportunity too tempting to overlook. As a content outsource specialist, you can either raise some extra cash or transfer out as a full-scale freelancer.The most difficult thing with writing content is getting started....

Well, it happened again. Panda 4.0 officially hit the Google search results with their latest update on May 20th. This update is one in a long line from Google that aims to give a boost to websites that have great quality content and weed out thin...

Content marketing is more than words. That's the rote definition, but not the right one.At its best, content marketing is the way Internet-savvy companies cajole, inform, persuade, educate, empathize, and call to action.What are the different...

An infographic is a diagram that represents data or information. A good infographic presents this data or information as visual content in a way that is easy to understand. Similar to the old adage "a picture is worth a thousand words",...

Search Engine Optimization or SEO as its better known, “is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website..” -according to Webopedia.So it’s possible to create more...