Sunday, February 16, 2014

Republic: Wanted dead or alive

So this is the new Al Joumhouria slogan then! "Badna Rasak" - literally it is a threat which means "you're next on the list" or "I am out to get you" but metaphorically it means "your head/brain is wanted"... Meaning, we look for the audience that has brains in it. I am ambivalent about this one, not sure it hits home easily. Or the double-entendre is swift to be spotted as much as its creators think. Naturally, the other option would be that I am not smart enough to readAl Joumhouria (which means "republic" by the way).