WTOC adds and expands its weekend morning news.

FIRST ON THE BLOG: The Southeast News Leader has done it again. I didn’t know that this has been going on for a while. But now its so good, that it has expanded this past weekend. First, let me tell you about the addition part.

Since October 25th of last year, WTOC 11 has added and aired the Georgia Coastal Empire and Lowcountry (Savannah/Hilton Head)’s first-ever weekend morning newscast. Titled THE News at Daybreak Saturday, the program airs from 6:00-8:00 a.m. and is the ONLY ones on during that time. But now, the program has since expanded to a 7-day broadcast…

… Since January 11th of this year (yesterday as of this post), WTOC 11 has now added THE News at Daybreak Sunday. The program is on from 6:00-7:00 a.m. and is also, the area’s ONLY newscast on at the time.

Both the Saturday and Sunday editions are anchored by Ben Williamson (who is also the station’s multimedia reporter). WTOC 11 First Alert Traffic and Weather is handled by Meteorologist and Traffic Reporter, Jamie Ertle (who is also the station’s assignment manager. God bless her.) and LIVE (yes, on weekends) weekend morning reporter Marla Rooker. These new additions have now made WTOC 11, the ONLY station in the market to offer a 7-day morning newscast, the same way it offers the ONLY newscast at Noon and 4:00 p.m. on weekdays as well as the ONLY ones on Saturdays at 7:00 and Sundays at 6:30 p.m.

WTOC 11 has done it again. And it has just proven itself again why WTOC 11 is… The Southeast News Leader.