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ESG Announces New Market Coverage-the Social Enterprise

Enterprise Strategy Group (News - Alert) (ESG), a leading IT research, analysis, and
strategy firm, today announced that it has initiated coverage of the social
enterprise market. The segment, headed by ESG Senior Analyst Tom
Petrocelli, incorporates six major components: collaboration, social
communications, web frameworks, the social portal, socially enabled
enterprise applications, and socially enabled customer experience sites.

Social enterprise is reaching critical mass, and ESG research indicates
social tools and collaboration solutions are increasingly driving IT
spending. Social tools such as instant messaging, chat, group
discussion, and micro-messaging are transforming how people work and
communicate. This form of collaboration breaks down temporal,
geographic, and functional boundaries, reducing the distances that
separate people in the modern workplace. As the business cycle turns
toward growth, these collaborative environments are essential for
driving value in organizations.

Every day, more companies developing new tools are announced, while
larger IT vendors have embraced the idea of social tools being critical
to busness processes. "We are at an inflection point in the growth
curve of the social enterprise," says Steve Duplessie, ESG founder and
senior analyst, "where social hooks are starting to make enterprise
applications far more usable and valuable to those that run them."

ESG Market Landscape Report Cloud-based
Social Task Management is available to ESG Premium Subscribers. If
you are currently a subscription client, please login to view it. Please
contact the ESG Client Relations team at clientrelations@esg-global.com
or 508.482.0188 for more information about ESG Premium Subscriptions.

In the coming weeks, Petrocelli and the ESG team will also publish
market landscape reports focusing on the socially enabled enterprise
application landscape and on collaboration. The upcoming research
reports will cover IT professionals' attitudes and plans regarding the
social enterprise and will disclose the results of an end-user survey of
attitudes regarding the social enterprise. Petrocelli also will attend
several upcoming shows including Dreamforce '12, Enterprise 2.0, and
SugarCon 2012 where he will deliver presentations on the social
enterprise topic.

Enterprise Strategy Group is an integrated IT research, analysis, and
strategy firm, world-renowned for providing actionable insight and
intelligence to the global IT community. Recognized for a unique blend
of capabilities-including market research, hands-on technical product
validation, and expert consulting methodologies such as the ESG Strategy
Lifecycle-ESG is relied upon by IT professionals, technology vendors,
investors, and the media to clarify the complex.