Back in September, when I decided that it was time for Howjoyful to have a facelift, the very first thing I did was grab some paper and a pencil to draft some ideas. I have to admit that when it comes to me as a client I am the worst so I end up with 2 completely different ideas and 2 completely different concepts. I loved them both but I had to make up my mind and choose, and that’s what you can see now in the blog.

Since I really liked one of the rejected drafts I decided that it would be nice to show you all a little bit of behind the scenes as an excuse for it to get a little exposure, I just feel sad no one got to see it! The least I can do is give it 1 post of fame. So here it is, the poor little How Joyful that went to the trash =[

For this sketch I really liked the idea of making swirls in the shape of hearts with “How Joyful” but then I changed my mind because it seemed too busy and cutesy for my personal taste. So I started exploring other ideas and other kind of typefaces, lines and swirls. I ended up with probably more than 20 different drafts but this one below was the runner up =]

I still think I could do something with this, the one above was the last draft I did in ink and paper, but I also vectorized it. So, I would really like to actually do something with it since I spent so much time on that. I think it could be another print to frame for my office, or maybe print it on fabric? I am not sure.

This was one of my first completely free-hand projects and I loved the process so much! Now I really want to buy a new tablet to draft projects because my old one was only for PC so now I have no way to use it (the only bad thing about only having Mac products now) so hopefully I’ll get to buy one soon, because I really want to get back into drawing with a tablet again.

I’ve received a few emails asking me for the font I used in my current header, so I want to show you where it came from. I actually didn’t even have tracing paper that day, so I just started playing with the only sheet of paper I found. After my first sketch I went over to my Mother-in-laws (She does awesome calligraphy) and asked for her advice/opinion, we played with calligraphy pens and had a lot of fun. I was still indecisive over the two sketches because I started with such a different set of concepts for each one. But I decided to work more on my second draft because I thought it was way too rough at first, so with a few line changes and tracing it on Illustrator it ended up just like I wanted =]

Do you have any ideas to use the runner up?
I hope you all have a wonderful day and stay warm!
XO

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PROPERTY RIGHTS

A lot of hard work and sacrifice goes into creating templates and tutorials. I would appeal to everyone in the creative community to respect my copyrights and intellectual property. All patterns, projects and images unless otherwise notice belong to me and have been copyright under Joy Kelley - HowJoyful. You may NOT use any of my patterns or projects for commercial purposes without a license and please do not pass them along as yours. [ Read more on my Site Policy]