With over half the people on the Internet using Facebook at least once per month, Facebook has become an extremely important part of Internet life. And they’re using that power to change the web as we know it: they’re driving the “social web”. Being on the cutting edge of that transition can put you in prime position to improve your business through referrals — the best source of customers.

Twitter is all the rage, but is rarely used effectively. This blog gives an introduction to what Twitter is, and provides a few case studies on companies that are effectively using Twitter in their marketing campaigns.