Day 1: Thursday, December 15, 2016

8:00am | Registration

9:00am | Welcome

Henry Chesbrough, Professor at Berkeley-Haas & ESADE

Henry Chesbrough was the first person to clearly define Open Innovation, a new innovation strategy that is restructuring R&D worldwide through his research and publications. He is currently a professor at the Haas School of Business and ESADE Business School. Chesbrough is also Faculty Director at the Garwood Center for Corporate Innovation, University of California, Berkeley.

9:15am | Special Welcome Address

Gerardo Pisarello Prados, Vice Mayor of Barcelona

Gerardo Pisarello Prados is the First Deputy Mayor of Barcelona responsible for Work, Economy and Strategic Planning. Prior to being elected to the Barcelona City hall as part of the Barcelona en Comú municipal platform, he was a former professor in constitutional law at the University of Barcelona. On top of his public service, he also authored many books on constitutionalism and human rights as well as writing for Público.es, ElDiario.es and Sin Permiso.

9:30am | Opening Plenary Session

Keynote Speaker: Ferran Adrià, in conversation with Marcel Planellas

Ferran Adrià, Founder of elBulliFoundation & Former Chef and owner of El Bulli

Scaling Creativity, using Open Innovation

Ferran Adrià holds a prominent place in the culinary industry: he has been called the world’s greatest and most creative chef. His restaurant, El Bulli, was named best restaurant in the world for a record 5 times between 2002 and 2009 by the prestigious Restaurant magazine, and was awarded three Michelin stars. Time Magazine named him one of the 100 most influential personalities in the world. In 2014, Ferran started elBulliFoundation, initially focusing efforts on elBulliLab in Barcelona, an interdisciplinary research center on creativity and innovation. Read more here.

Marcel Planellas, Professor, ESADE

Professor Planellas has a long trajectory as a Strategy professor and in leadership positions at ESADE. He is the author of “Ferran Adria and El Bulli’s Transformation” case study (Harvard Business Publishing) and has done research and written several academic articles on El Bulli’s business model and creative process.

10:30am | Panel Discussion : Open Innovation in China

Presenter: George Yip, Professor, Imperial College London, and CEIBS

George Yip is Professor of Marketing and Strategy at Imperial College Business School, and recently professor and Co-Director of the Centre on China Innovation at China Europe International Business School. He is co-author of China’s Next Strategic Advantage: From Imitation to Innovation(The MIT Press, 2016).

Prof. Xu Yan has been the Associate Dean of HKUST Business School overseeing HKUST EMBA for Chinese Executives, Executive Education and China Strategy since 2011. His research area includes technology and innovation management, and telecommunications policy. He has published Chinese Telecommunications Policy and Innovated by Hong Kong. He has conducted research projects for British Telecom, China Mobile, Siemens, Hong Kong Telecom (HKT), Audit Commission of Hong Kong Government, Office of the Telecommunications Authority Communications Association of Hong Kong (CAHK), Central Policy Unit (CPU) of Hong Kong Government, Huawei Technologies Co. Ltd, Hutchison Telecom, SmarTone and International Telecommunications Union (ITU) of the United Nations. He is currently board member of the International Telecommunications Society, member of the Regulatory Affairs Advisory Committee of the Office of the Communications Authority (OFCA), president of Regulatory Issues Group of the Communications Association of Hong Kong, and independent none-executive director of TCL Display Technology Holdings Ltd.

Discussant: Xiaolan Fu, Founding Director of the Oxford Technology and Management Centre for Development, Oxford University

Xiaolan Fu is a development economist. She is the Founding Director of the Oxford Technology and Management Centre for Development, Professor of Technology and International Development at Oxford University, Fellow at Green Templeton College, and author of China’s Path to Innovation.

Discussant: Max von Zedtwitz, Director, GLORAD

Max von Zedtwitz is an expert in global R&D management and innovation. A professor at KTU in Lithuania and other universities in China, the Americas and Europe, he runs GLORAD, the Center for Global R&D and Innovation with locations in Shanghai, Sao Paulo, Silicon Valley, Kaunas, Heilbronn, and St. Gallen. Previously, he was Vice President at PRTM, Managing Director of AsiaCompete Int’l, and professor at Skoltech, Tsinghua, Beijing University, and IMD in Switzerland. He holds Ph.D. and MBA degrees from HSG University of St. Gallen, and a M.Sc. in Computer Science from ETH Zurich. He also completed a post-doctoral fellowship at Harvard University.

11:30am | Networking Break

12:00pm | Parallel Sessions #1

Practitioner Experience – Open Innovation Challenges:

1) CERN; 2) EARTO; and 3) NofimaRoom: VIP Dining Room

CERN:Cultural Challenge – The practice of Open Science and the institutions involved in it allow co-creation, sharing and diffusion of knowledge (value creation). Nevertheless, the same institutions do not necessarily assure the transformation of this value it into economic benefit (value capture). The paradigm of Open Innovation emerges as a potential solution in this direction towards connecting value creation with value capture. What novel practices and ecosystems are necessary to achieve this?

EARTO:Business Model Challenge – How would you design the open innovation business model of a Research & Technology Organization (RTO) today, in a digital-first & globalized world moving rapidly towards open access to all scientific results, and how would such organization sustain itself economically?

Nofima: R&D Challenge – How can an applied research institute in Norway that serves the food attract more value added research projects from industry to generate profitable partners through Open Innovation?

Challenge: What is the optimal way to structure our team to encourage and drive external collaboration and open innovation? How can Nestle evolve its existing structure to drive efficiencies and enable the firm to achieve its mission and objectives with ease?

The role of open innovation mindset in entrepreneur’s alertness and firm’s financial performance** (Kaja Rangus & Alenka Slavec)

4:30pm | Networking Break

5:00pm | Parallel Sessions #3

Practitioner Experience: Open Innovation & Sustainability

(Company: Enel)Room: VIP Dining Room

Enel is committed to leading the “energy transition”, based on renewables and grid digitization. Technologically, the company is already investing heavily in solar PV, hydro, geothermal, and other renewable sources, as well as digitizing the grid. However, to achieve its vision, the company will need to apply open innovation, specifically with regard to: a) new relations with consumers, who might generate electricity and sell back to the grid, b) new partnerships with NGOs, who monitor sustainability issues and c) social entrepreneurs, to bring renewable energy to the developing world.

Challenge: Identify Open Innovation practices and processes for Enel to use open innovation to meet its strategic goal of enhanced sustainability.

Strategic embeddedness in a regional innovation ecosystem as a model to expand the framework for studying open innovation: The case of a multinational pharmaceutical company (Joanna Robaczewska, Wim Vanhaverbeke & Nadine Roijakkers)

8:15pm | Tour of Sant Pau Art Nouveau

8:45pm | Gala Conference Dinner

8:45pm | Welcome Address #1

Jonathan Wareham, Dean of Faculty & Research, ESADE

Jonathan Wareham is a Professor of Information Systems and Dean of Faculty and Research of ESADE Business & Law Schools (Ramon Llull University). Dr. Wareham’s research has been published or forthcoming in over 80 refereed journals and proceedings. He serves as Senior Editor of MIS Quarterly, and holds/held editorial positions with Information Systems Research, Journal of the Association for Information Systems, Journal of Information Technology, Information & Organization, Journal of Strategic Information Systems, and was the General Conference Chair of the ECIS 2012 and Co-Organizer of DRUID 2013. He currently serves as Director of the ESADE Institute for Innovation and Knowledge Management, as well as on advisory boards for a number of academic institutions, NGOs, and social entrepreneurs.

8:55pm | Welcome Address #2

Ellen Enkel, Professor for Innovation Management at Zeppelin University

Ellen Enkel is professor of innovation management and director of the Dr. Manfred Bischoff Institute of Innovation Management of EADS at the Zeppelin University in Friedrichshafen, Germany. Before, she was heading the competence center Open Innovation at the Institute of Technology Management at the University of St. Gallen (Switzerland). Her research interests focus on cooperative innovation processes like open and cross-industry innovation, innovation networks within and across companies as well as innovation metrics systems. She has broad industry experience working with companies like Daimler, Unilever, IBM, BASF, Alcan and Henkel, has published 4 books and several academic articles in the area of innovation and technology management.

WOIC Academic Award Presentations

Marcel Bogers, Academic Chair

Dr. Marcel Bogers is Associate Professor of Innovation and Entrepreneurship at the Department of Food and Resource Economics (Section for Production, Markets and Policy), Faculty of Science, University of Copenhagen. He obtained a M.Sc. from Eindhoven University of Technology and a Ph.D. in Management of Technology from Ecole Polytechnique Fédérale de Lausanne (Swiss Federal Institute of Technology). He has received honors that highlight excellence in research and teaching, and he has been an invited speaker at various academic and corporate events around the globe.

Ann-Kristin Zobel, Associate Program Chair

Ann-Kristin’s research focuses on how firms transform from a traditionally closed innovation model to a model of open innovation that increasingly integrates external sources of innovation and paths to markets. This new model of open innovation is particularly relevant in the renewable energy sector, in which innovation is becoming increasingly distributed and requires a collective effort from different institutions in an innovation ecosystem.

Jonathan Sims, Associate Program Chair

Jonathan’s research and teaching programs lie at the intersection of strategy, entrepreneurship, and technology innovation. Broadly, he is interested in how entrepreneurial companies develop and implement technology strategies in cooperation with external communities. His doctoral dissertation and continuing research use both qualitative and quantitative methods to examine how entrepreneurial firms work with open source software communities.

10:45pm | Guests Board Bus back to ESADE

Return AC Hotel Victoria Suites & Atiram Arenas Hotel

Day 2: Friday, December 16, 2016

8:30am | Registration

Location: ESADEFORUM Foyer

9:30am | Welcome

Room: Platea 1 & 2 (Auditorium)

Wim Vanhaverbeke, Conference Co-Chair

Wim Vanhaverbeke is professor of Innovation Management & Strategy at the Hasselt University, and visiting professor at the ESADE Business School and National University of Singapore. He is a speaker, author and consultant specialized in the organization and management of open and collaborative innovation.

9:45am | Keynote Speaker #1

Alberto Prado, Vice President, Head of Digital Accelerator, Royal Philips

Utilizing Digital Platforms to Advance Open Innovation

Alberto is the Head of the Digital Accelerator at Royal Philips. He is responsible for defining the next generation of connected digital propositions and business models in Healthtech, leveraging digital technologies and external innovation networks, including ventures. Previously, he created and led the Digital Innovation Program in the consumer division, initiating a fundamental transformation in traditional innovation practices that delivered the first wave of Philips connected products.

Since 2011, Ivan Bofarull has been a visiting advisor at Georgetown University in Washington,DC. Ivan’s research and speaking topic focus on the future of higher education at the intersection of globalization and digitization. He is also co-author with Ferran Adrià and Professor Marcel Planellas on the “Auditing the Creative Process”, an innovation tool for organizations. Ivan considers FC Barcelona, besides El Bulli, one of the most unique and inspiring models of open innovation.

Keegan’s experience in the sports industry spans 15 years and four continents, including roles with Major League Soccer and Major League Baseball Advanced Media (USA), Club Deportivo Guadalajara (Mexico), The Korea Times (South Korea) and, most recently, Lagardère Sports and Entertainment, the multinational agency headquartered in Paris.

Jorge Juan Fernández García is a renowned expert in business model innovation in healthcare and life sciences, and a fellow at Singularity University. His upcoming book (2017) is a research on the world’s most successful sports teams in history. He is the Director of E-Health at SJD Barcelona Children’s Hospital (http://www.sjdhospitalbarcelona.org/), one of the top 5 pediatric hospitals in Europe, and Head of Academics of Moebio (www.moebio.org), a healthcare accelerator linked to Stanford Biodesign. @jorgejuan

Discussant: Pere Obrador, Open Innovation Program, Telefonica R&D

Pere Obrador has led the Open Innovation Program at Telefonica R&D for the last 5 years and was a founding member of the Soccer Science Lab. Prior to this, he was a Project Manager and researcher at Hewlett-Packard Laboratories in Palo Alto, CA. He has led Open Innovation Projects with relevant players in their industry, such as Warner Bros, ElBullifoundation, F. C. Barcelona, LEGO & Inditex. Pere holds an MS from USC (Los Angeles, CA), and a PhD from UPC (Barcelona).

Norms regulating commercialization behaviours in open innovation contexts: The case of the RepRap community (Thierry Rayna, EmmanuelleFauchart & Ludmila Striukova)

Performances in the selling of an innovation platform (Jane Webb)

Community engagement or funding: how does crowdfunding contribute to the market success of video games? (Oguzhan Aygoren & Stefan Koch)

1:00pm | Networking Lunch

2:30pm | Keynote Speaker #2

Carlos Moedas, EU Commissioner for Research, Science and Innovation

Open Science, Open Innovation and Open to the World

After leaving Harvard Business School, Moedas worked in mergers and acquisitions for Goldman Sachs. He then worked at Eurohypo Investment Bank in its Real Estate Investment Banking Division before returning to Portugal. He then set up his own investment management company called Crimson Investment Management. Afterwards, he was nominated as European Commissioner and was approved by EC President-elect Jean-Claude Juncker.

3:00pm | Parallel Sessions #5

Practitioner Experience: Culture and Organizational Structure

(Company: Kaneka)Room: VIP Dining Room

Kaneka is a large Japanese Multinational firm that recently established a Center of Excellence for Business Development & Open Innovation.

4:30pm | Networking Break

4:45pm | Parallel Sessions #6

Practitioner Experience: Business Model Challenges
Research Presentations on Open Innovation Practices

Practitioner Experience: Organizational Structure

(Company: BBVA)Room: VIP Dining Room

BBVA is a multinational financial services firm that strives to stay ahead of digital disruption within the industry. The firm is seeking to enhance its current model to explore new open innovation methods, processes, approaches and organizational structure.

Challenge: How does a large multinational financial services organization engage with start-ups, multinationals, universities and governments to capture knowledge flows and technologies under development to create value to the entire financial services ecosystem?

6:15pm | WOIC Industry Award Presentations

Solomon Darwin, Industry Chair

Solomon Darwin is the Executive Director at the Garwood Center for Corporate Innovation and the former Executive Director of Financial Reporting and Management, at the Haas School of Business. Prior to joining UC Berkeley he was an Associate Professor at the University of Southern California from 1996 – 2005. Solomon Darwin has over 13 years of Industry experience at Bank of America and Motorola.

Post-Conference Event: Saturday, December 17, 2016

10:00am – 5:00pm | Food Hackathon hosted by ESADE, FoodInno-Stanford

Food hackathon is a one-day idea building competition that connects the most passionate millennials, foodies, entrepreneurs and developers with one goal in mind:

“Design the Experience of Future Food”. ESADE, Stanford University team up to run “Food Hackathon”, offering an exciting experience of design thinking process. The participants will work on a team with various talents, and have valuable networking opportunities.

Please register at www.foodinno.org

Organizers:

Esteve Almirall holds a PhD in Management Sciences (ESADE), a MRes in Management Scienes, a MCIS, DEA and MRes in Artificial Intelligence (UPC). Most of his career has been devoted to Information Technologies, especially in consulting, banking and finances where he worked for more than 20 years in executive and board level positions in IS, Organization and Marketing. As an entrepreneur he actively participated and founded several start-ups in the field. Moreover, Esteve has an MBA, a PDD from IESE a Diploma in Marketing from UC Berkeley and a GCPCL Diploma from Harvard B.S.

Sohyeong Kim, Executive Director, Food Design Research at Stanford University

Sohyeong Kim runs the research program for Food Innovation and Design at Stanford Design. Kim is the founder of the FoodInno Institute that hosts “Food Innovation and Design Symposium” and “Food Hackathon”. The mission of FoodInno Institute is to bring together a community of academic researchers, entrepreneurs, chefs, designers and students to share perspectives of food innovation and to design the future of food.