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Mobile marketing is now a crucial aspect of any businesses digital marketing strategy. Ofcom communications market data reports that 60 per cent of mobile phone users in the UK own a smartphone and that 16.4 per cent of internet traffic is generated by UK users through smartphones, tablets and other connected devices. Eleven per cent of UK households now own a tablet. Through mobile integrated websites, SMS and app-based marketing, Centigrade can set up your campaign in the fast-moving mobile marketing arena and keep you up to date with key performance metrics.