As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

Move Comes After a Pitch Overseen by Accenture

European candy giant Ferrero is consolidating its global media-buying and -planning business with Omnicom Group after a review.

In a statement, the marketer said that effective Jan.1, the holding company's media arm, Omnicom Media Group, will assume the business in markets including the U.S., the U.K., Australia and Russia. Ferrero has worked with several media agencies and holding companies around the world, including Dentsu's Aegis, Publicis Groupe's ZenithOptimedia, WPP's GroupMand Omnicom Media Group, which houses both PHD and OMD. For Omnicom, the win comes as it awaits a merger with Publicis Groupe.

Accenture was the consultant guiding the review process.

Ferrero spent $59.2 million on domestic measured media in 2012, according to Kantar. That's less than half of what it spends globally, according to people familiar with the matter.

The company last reviewed its global media and creative accounts in 2011, after the death of the company's co-CEO, Pietro Ferrero. His brother, Giovanni Ferrero, continued to run the company, which has more than 20,000 employees worldwide.