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NEW YORK--(BUSINESS WIRE)--Funtactix, a worldwide developer and publisher of social games based on
the world’s premiere entertainment brands, in partnership with Lionsgate
(NYSE: LGF), a leading global entertainment company, today announced
that THE
HUNGER GAMES ADVENTURES will launch day and date with the highly
anticipated film adaptation of Suzanne Collins’ runaway bestselling
novel on March 23rd, 2012. The perfect companion for fans of
the franchise, THE HUNGER GAMES ADVENTURES enhances the movie experience
through an unprecedented journey into the fantastical world that has
enthralled millions since the books first hit shelves.

THE HUNGER GAMES ADVENTURES is an adventure-based social game where fans
can explore the world of Panem - the setting for The Hunger Games
trilogy. Players will explore Panem and complete missions that will take
them to each of the Districts and the Capitol where they will interact
with the familiar characters from the book. With each mission they
complete, they will advance their own storyline within the world. As the
official game of the series, THE HUNGER GAMES ADVENTURES will be the
first place fans can see the official map of Panem, and how the
districts are laid out. Details for the Map of Panem will be rolled out
in the game with a steady stream of chapter expansions as the game, and
the world, reveals itself over time.

“As a company that wants to align itself with the most beloved
entertainment properties and passionate fans in the world, joining
forces with Lionsgate on The Hunger Games was a very easy decision,”
said Sam Glassenberg, CEO of Funtactix. “Suzanne Collins’ amazing novel
delivers an unbelievably detailed world that completely immerses the
reader. Fans want to enter this world, interact with the characters and
truly become a part of it. That is the magic that THE HUNGER GAMES
ADVENTURES will provide to the millions of people who love the book
series and watch the movie.”

“What makes fans of The Hunger Games so amazing is the level of
personal investment they have in the characters and the story,” said
Lionsgate’s Joe Drake. "We chose Funtactix to create this game because
they bring the level of authenticity and quality to their movie-based
social games that is crucial to fans of The Hunger Games.”

The first in a series that Lionsgate is making based on the book trilogy
that has become a worldwide phenomenon, The Hunger Games pairs Oscar®
nominee Jennifer Lawrence (WINTER’S BONE, X-MEN FIRST CLASS) with Josh
Hutcherson (THE KIDS ARE ALRIGHT) and Liam Hemsworth (THE LAST SONG) in
the key young adult roles. Rounding out the cast is a who’s who of
acclaimed adult actors: Oscar® nominee Woody Harrelson, Elizabeth Banks,
Lenny Kravitz, Oscar® nominee Stanley Tucci, Donald Sutherland, Wes
Bentley and Toby Jones.

The story takes place in the ruins of what was once North America, where
every year the evil Capitol of the nation of Panem forces each of its
twelve districts to send a teenage boy and girl to compete in the Hunger
Games. A twisted punishment for a past uprising and an ongoing
government intimidation tactic, The Hunger Games are a nationally
televised event in which "Tributes" must fight with one another until
one survivor remains.

Pitted against highly-trained Tributes who have prepared for these Games
their entire lives, Katniss is forced to rely upon her sharp instincts
as well as the mentorship of drunken former victor Haymitch Abernathy.
If she's ever to return home to District 12, Katniss must make
impossible choices in the arena that weigh survival against humanity and
life against love.

THE HUNGER GAMES is directed by Gary Ross, and produced by Nina
Jacobson's Color Force in tandem with producer Jon Kilik. Suzanne
Collins' best-selling novel, the first in a trilogy published by
Scholastic that has over 23.5 million copies in print in the United
States alone, has developed a massive global following.

Lionsgate will release THE HUNGER GAMES on March 23, 2012. For more
information about the film please visit: www.thehungergamesmovie.com

About Funtactix

THE HUNGER GAMES ADVENTURES is the latest social game based on a
blockbuster movie from the award-winning design team at Funtactix,
following on the heels of recent releases Mission: Impossible
The Game and Rango: The WORLD. Funtactix
consistently works with leading entertainment companies to deliver
visually stunning, highly innovative online games around the biggest
movie franchises in the world.

Founded in 2006, Funtactix is a pioneer in web-based gaming. Led by
industry veterans, the Funtactix team champions a streamlined production
approach: delivering highly-innovative gaming experiences on rapid
production timelines with tight community iteration. Funtactix works
with leading entertainment companies to deliver visually stunning,
micro-transaction-based online games around leading media franchises. In
early 2008, the studio was first-to-market with in-browser 3D
multiplayer action as featured in Moondo, an award-winning online world
of deeply-integrated avatar-based games. Funtactix continues to blaze a
trail through social gaming with the first social game to launch day and
date with a film (Rango: The WORLD), the first debut of a music video,
single and album in a game (New Boyz: The WORLD) and the first game on
Facebook based on a box-office movie (Mission: Impossible – The
Game).Funtactix is backed by Jerusalem Venture Partners, and is based
out of New York with development studios in Jerusalem, Tel Aviv, and Los
Angeles. For more information, please visit www.funtactix.com

About Lionsgate

Lionsgate is a leading global entertainment company with a strong and
diversified presence in motion picture production and distribution,
television programming and syndication, home entertainment, family
entertainment, digital distribution. new channel platforms and
international distribution and sales. The Company has built a strong
television presence in production of prime time cable and broadcast
network series, distribution and syndication of programming and an array
of channel assets. Lionsgate currently has 15 shows on more than 10
networks spanning its prime time production, distribution and
syndication businesses, including such critically-acclaimed hits as the
multiple Emmy Award-winning "Mad Men", "Weeds" and "Nurse Jackie" along
with the comedy "Blue Mountain State," the Golden Globe-winning drama
"Boss" and the syndication successes "Tyler Perry's House Of Payne", its
spinoff "Meet The Browns", "The Wendy Williams Show" and "Are We There
Yet?".

Its feature film business has been fueled by such recent successes as
THE LINCOLNLAWYER, TYLER PERRY'S MADEA'S BIG HAPPY FAMILY, THE
EXPENDABLES, MARGIN CALL, THE LAST EXORCISM and the critically-acclaimed
PRECIOUS, which won two Academy Awards®. With the January
2012 acquisition of Summit Entertainment, the Company now has the two
leading young adult franchises – the blockbuster TWILIGHT SAGA, which
has grossed more than $2.5 billion at the worldwide box office, and the
HUNGER GAMES franchise, whose first film will be released on March 23.
Recent Summit hits include RED, LETTERS TO JULIET, KNOWING, the STEP UP
franchise and the Academy Award winning Best Picture THE HURT LOCKER.

Lionsgate's home entertainment business is an industry leader in box
office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate
handles a prestigious and prolific library of approximately 13,000
motion picture and television titles that is an important source of
recurring revenue and serves as the foundation for the growth of the
Company's core businesses. The Lionsgate and Summit brands remain
synonymous with original, daring, quality entertainment in markets
around the world.