“[I]n the same way that the #skittles tag, promoted by the company as a form of viral marketing ended up being used for NSFW posts, it’s hardly surprising that #pman would attrack trolls and disinformation,” writes Zuckerman.

“On the other hand, participatory tools may be particularly effective at debunking this form of disinformation.”

A commenter on Zuckerman’s blog tested this out during the protests by posting fake, hashtagged updates, and seeing if these were seized upon by the media. The ‘troll/experiment’ was quickly rumbled however.

Zuckerman says he will be looking into whether Romanian speakers will challenge the information spread in English-language updates, as well as whether good or bad nuggets of information spread more quickly.

If you’re covering, or interested in, protests and want to understand how activists are using – or could use – Twitter, have a look at this on the Global Voices’ Advocacy blog:

“DigiActive, an organisation dedicated to helping the world’s grassroots activists use digital technology, has just released The DigiActive Guide to Twitter for Activism. Following the recent protests in Moldova, the value of Twitter as a tool for digital activism is more prominent than ever.”