Online is more likely to want to remain in EU, maybe it’s also age and Internet access

Heuristics, hatred, and hair: forecasting elections the system 1 way by Tom Ewing and Orlando Wood

Fame, feeling, and fluency

Fame – if it comes readily to mind it must be a good choice

FLuecy – if I recognize a brand it must be a good choice

Feeling – If I have a feeling about a brand it must be a good choice?

Asked people to list out as many political candidates they can think of, ask how they feel about those candidates, and then ask if the candidates has distinctive assets whether personality policy or physical characteristics

Trump is dominant and out in front of Hillary by a hair

People named Clinton and trump easily, but Donald trumps hair was more recognizable than other candidates

This election will be the lesser of two evils

Hillary has much more “happiness” than trump but both trump and Hillary are hated by the electorate

Trump has an advantage in fluency, most distinctive appearance, he owns the conversation

People know all of his slogans

Only #FeelTheBern is ahead of trump

Republicans really hate Clinton but democrats love her. Replicants really like trumpt but they are far more frightened up him

Hillary is more associated with the trappings of office and does better than Joe Biden

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I'm a market research methodologist who blogs about sampling, surveys, statistics, charts, and more. I also like to live blog conferences I speak at. My goal is to keep research real, current, and fun. I approve and post every single comment that makes it through my spam filter, usually within 24 hours.