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Imagine yourself the CEO of a company that mainly sells one product. One of your goals is to maximise profits. You know you can charge a flat price, or modestly raise profits by using quantity discounts…

Companies that use drip pricing to lure customers in are being watched closely by the ACCC.
theloushe/FlickrFebruary 25, 2014

ACCC Chairman Rod Sims has put drip pricing in online markets on the regulator’s hit list for the year ahead, warning there would “shortly be enforcement in this area”. It’s a welcome and overdue move…