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Recreer.ca: Little efforts go a long way

MONTREAL, Nov. 30, 2011 /CNW Telbec/ - As part of the joint awareness
campaign on curbside recycling, Éco Entreprises Québec (ÉEQ) and
RECYC-QUÉBEC have launched the recreer.ca website to encourage recycling and explain the collective benefits of
doing so. The website is the interactive component of the Recycling is remaking awareness campaignand complements the radio and TV ad program that aired from October to
mid-November 2011 to demonstrate the positive impact little recycling
efforts can make.

Entertaining and educational, the recreer.ca website covers various aspects of materials recovery. In particular, it
provides an overview of Quebec's curbside recycling system and how it
is financed. We learn, for example, that the rate of recovery through
residential curbside collection, a paltry 20.5% in 1999-2000, has shown
impressive growth, nearing 65% in 2010. There is still room for
improvement, however, to reach the 70% target the government set for
2015 in its new Quebec Residual Materials Management Policy.

The Great Recyclable Game

Quebecers can learn a lot about recycling either by reading the short
texts or playing the Great Recyclable Game. After creating a simple
user's profile by logging onto the website or from their Facebook
account, web surfers are invited to answer questions on recycling and
commit to changing some of their habits. Organized by category, Little efforts make it easy to adopt best recycling practices. The information
provided includes a brief overview of key players in the curbside
recycling issue, a list of containers, packaging and printed matter
that may be placed in recycling bins, suggestions for simple things we
can do to facilitate sorting centre operations, and urban myths
relating to materials recycling are also debunked.

By correctly answering a series of questions on a subject of their
choice, web surfers earn Recycle-Labels, which are small badges they may proudly post on their Facebook page.
Using their Recycle-Labels, they can remake a virtual world with each
badge they've earned by turning them into an item made from recycled
materials. For example, the metal recovered from tin cans will create a
bus. Finally, by answering the questionnaire, web surfers determine
what type of recycler they are.

About Éco Entreprises Québec
Éco Entreprises Québec is a private, non-profit organization that
represents companies with regard to their responsibility to finance
their share of the net costs of municipal curbside recycling,
establishes reasonable fees to ensure program financing and, in
partnership with other stakeholders, promotes efforts to increase the
quantities of recovered materials through curbside recycling at the
lowest possible cost.

About RECYC-QUÉBEC
Concerned with helping Quebecers find innovative ways to sustainably
manage residual materials so we may become a waste-free society,
RECYC-QUÉBEC encourages reduction at the source, reuse, recycling and
recovery of residual materials. RECYC-QUÉBEC therefore seeks to
influence how products are manufactured and consumed. It is the
designated organization for coordinating recovery activities under
Quebec's Residual Materials Management Policy.