Loyalty Acid Test - Fundraising Version Survey Template

This no-nonsense questionnaire was supplied copyright free from Frederick E. Reichheld, author of two best-sellers: The Loyalty Rules! and The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value.
Reichheld, a Bain Company consultant, is a well-known (and often quoted) speaker.

You are invited to participate in this Voice of the Donor survey for Charity X. Several hundred people will be asked to complete this survey that asks questions about various topics regarding Charity X. It will take approximately five minutes to complete.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

I am likely to continue donating to Charity X.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

If you were selecting a similar charity for the first time, it is likely that I would choose Charity X again.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Very Satisfied

Somewhat Satisfied

Neutral

Somewhat Dissatisfied

Very Dissatisfied

Overall, how satisfied are you with Charity X?

Very Satisfied

Somewhat Satisfied

Neutral

Somewhat Dissatisfied

Very Dissatisfied

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

I am likely to provide enthusiastic referrals for Charity X.

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Please rate your level of agreement with the following statements.

Strongly Agree

Neutral

Strongly Disagree

Charity X really cares about building a relationship with me

Strongly Agree

Neutral

Strongly Disagree

Charity X communicates openly and honestly

Strongly Agree

Neutral

Strongly Disagree

Charity X is committed to win/win solutions (does not take advantage of its donors)

Strongly Agree

Neutral

Strongly Disagree

I trust Charity X's leaders and personnel to behave with fairness and integrity

Strongly Agree

Neutral

Strongly Disagree

At Charity X, loyalty is appropriately valued and rewarded

Strongly Agree

Neutral

Strongly Disagree

I believe Charity X deserves my loyalty

Strongly Agree

Neutral

Strongly Disagree

Here are several more questions to answer in a similar way.

Strongly Agree

Neutral

Strongly Disagree

Over the past year, my loyalty to Charity X has grown stronger

Strongly Agree

Neutral

Strongly Disagree

Charity X values people and relationships ahead of short-term fundraising

Strongly Agree

Neutral

Strongly Disagree

Charity X makes it easy for me to do donate to them

Strongly Agree

Neutral

Strongly Disagree

Charity X sets the standard for excellence in its field

Strongly Agree

Neutral

Strongly Disagree

Charity X has a winning strategy (superior economics in serving its donors)

Value Proposition Survey Questions for Voice of Customer (VOC). This sample questionnaire template measures both the satisfaction of and the importance to your customers of your value propositions. With this questionnaire you may find that customers are very satisfied with your brochures and documentation, but do not consider them important, a sign you may be spending too much money on them.

Do your customers really have an emotional tie with your company or brand? This questionnaire will give you the answer. This survey was developed and tested by Maarten Tolboom, a consultant with TNS NIPO in cooperation with the Foundation for Commercial Communications in Amsterdam. Maarten tested the emotional ties of customers with 10 national brands: Vodaphone, Albert Hein supermarkets, Heineken beer,, Grolsch beer, the Postbank, ING bank, Becel margarine, and two national newspapers.