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A Porsche in Your Garage, A Porsche in Your Kitchen

Friday, 20 May 2011 06:01Written by Shadee Malekafzali

Porsche is not a brand that requires an adjective next to it. It’s fair to assume that it’s the first word that most people think of when discussing luxury sports cars and many dream of owning one themselves. But most people don’t know that Porsche has a sister company, Porsche Design, a luxury brand that designs and sells clothing, sunglasses, shoes, children’s toys, pens, cell phones, a full kitchen and other lifestyle merchandise and products.

What is Porsche Design?

Porsche Design was founded by Professor Ferdinand Porsche, who is also credited with designing the iconic Porsche 911.

During last month’s New York International Auto Show, TrueCar was invited to a Porsche lifestyle event at Poggenpohl in midtown Manhattan. Porsche cars displayed their new Cayenne Hybrid SUV that gets 20 mpg city/24 highway, and Porsche Design showed off the P’7340, their sleek aluminum-titanium kitchen with mechanized cabinets and drawers that was co-designed with Poggenpohl. The two brands designed this kitchen with the male customer in mind after seeing a trend toward men becoming more interested in ‘kitchen and cuisine.’

As part of the event, Top Chef’s Angelo Sosa, owner and executive chef of Social Eatz, made use of the manly Porsche/Poggenpohl kitchen to cook up a few dishes crafted specifically for the athletic performance needs of Porsche race car driver and 2010 American Le Mans Series (ALMS) GT2 Driver’s Champion Patrick Long. From a Wheaties smoothie starter, to braised beets and a citrus-seasoned whitefish, every bite was intended to help attendees learn how to fuel their body for optimum performance. Click here to watch a video of Angelo and Patrick’s excursion to the Farmer’s Market.

The P’7340 kitchen is on display and sold in Poggenpohl stores around the United States.

Buying a New Porsche?

If you’re looking for Porsche Design products, you can visit one of their retail stores around the U.S. Their website will tell you the locations closest to you and provide information on the entire Porsche product line.

If you’re looking to buy a new Porsche car, visit TrueCar.com to find the Best Local Price in your area and get a no-haggle price online from a local dealer before stepping foot in the dealership.