The powersports industry is increasingly becoming aware of the value of its data. There are over 700,000 Motorcycle/ATV unit saleseach year, plus an additional 100,000 snowmobiles. Factor in the thousands of consumers interacting with powersports websites, marketing systems and CRMs, and huge quantities of valuable data are produced daily. Dealers also accumulate data from parts and repair transactions as well as F&I. All combined,the amount of customer data aggregated at each dealer is significant.

Fast, efficient automotive integration has never been more important than it is today. Rising consumer expectations, the impact of the connected car, challenges from the tech industry and the critical need for a more efficient automotive industry are driving integration forward. Better and faster integration methods are now available and have many benefits.

Just how big is the connected car market going to be? Accenture estimates that it has the global potential to reach a total €500 billion by 2025 or roughly $430 billion USD. Much of that revenue would be in the form of data access fees and service/software subscriptions. These revenue streams typically feature much higher gross margins than

The connected car has been called a “smartphone” on wheels. Unfortunately, that phrase became outdated almost before it was invented. While the initial vision may have been for a better way to integrate our electronic devices with our vehicles, technology has rapidly pushed way beyond that.

Current and projected features associated with the connected car now include

2015 was a year of tremendous growth in the automotive industry with strong global sales and record U.S sales. At Motive Retail, we are extremely pleased to have shared in that growth and have had a truly amazing past year. But before any of that, let’s look at what you might have missed in 2015. It just might make for a

As 2015 draws to an end, our thoughts are already turning towards 2016. What do we want to accomplish? What should we focus on? While the the choices are many, for those of us who stay awake thinking about how to make things better for our customers, a good place to begin 2016 is to ask ourselves what were our customers asking for this year?