"There’s more to designing mobile apps than meets the eye. The task requires a deep knowledge of devices, and it often means changing the way we think — even if that means leaving behind much of what we’ve learned from designing for the web.

I started my career like many designers: working on print design projects. Shortly thereafter, I discovered the world of websites, which fascinated me and became the focus of my work for some time. Along the way I learned concepts related to interaction design and user experience, which I hardly knew existed until then.

At some point I felt stuck in a kind of repetitive work cycle: I had found a formula, an almost surefire way of designing, that enabled me to deliver each new project more easily and quickly than ever before, but in some way or another, all of the designs looked similar. It was then that the first versions of iOS and Android were released."