The Google Shopping Guide 2017

Data & Best Practices for Advanced Shopping Advertisers

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The Story: Although there are still many companies running rudimentary Shopping campaigns, more and more are understanding how important Google Shopping is to their business and their overall success with traffic generation in 2017.

The Guide: In the following guide, we share some of our recent findings on Google Shopping campaign structures, advanced RLSA tactics, how to better leverage CRM data, and an overall glimpse into 2016 Google Shopping statistics and trends.