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Hook, a Charleston, South Carolina ad agency was named “Southeast Agency of the Year” by Advertising Age magazine. The honor was part of the inaugural Small Agency Conference held Thursday, July 15 in New Orleans.

Charleston, SC (PRWEB)July 22, 2010

Hook, a Charleston, South Carolina ad agency was named “Southeast Agency of the Year” by Advertising Age magazine. The honor was part of the inaugural Small Agency Conference held Thursday, July 15 in New Orleans.

With six full-time employees, who are often referred to as “Hookers”, Hook was the smallest agency to be recognized during the event. The Small Agency Awards competition was open to US and international agencies with 150 or fewer employees. Agencies that entered the competition were judged on four pieces of creative, the results of that creative and their thought leadership process.

Rupal Parekh of Advertising Age, said, “Hook showed there’s no minimum-size requirement needed at agencies in order to produce great creativity.”

Judges for the Small Agency Awards included editors from Advertising Age and noted advertising industry leaders. Winning agencies were chosen based on creative, results and thought leadership.

“From day one, we were firm believers in developing powerful creative for our clients. It’s the only way to make them stand out among their competitors. When it comes to advertising, it’s go big, or go home,” said Phil Waggoner, agency partner.