How do you effectively sell your books through social media?

Most of us writers are working valiantly to learn and use Facebook and Twitter effectively.

But guess what sells more books?

Pinterest.

That’s according to Lauren Klouda of Independent Publishers Group, in an article in the Independent Book Publisher’s Association magazine this month.

Her company, which distributes books for independent presses, can see how many books have sold and compare these figures to online efforts. Nine months of figures yielded this interesting conclusion.

“What we’ve seen is that Pinterest offers the most book-friendly network, although it is also the most time-consuming one for us to develop. Among the major platforms–Facebook, Twitter, and so on–Pinterest has driven the most traffic and the most potential customers to our site and our books.”

That’s why I don’t use Pinterest. Too distracting. Guess I need to start though. Maybe I should use an egg timer or something.

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