Tuesday, May 29, 2012

Fresh Fruit is Fast Food.

Consumers continue looking for “better for you
food.” In a new poll taken by the W.K.
Kellogg Foundation they found that “nearly 70% of Americans reported eating
more fresh fruits and vegetables than five years ago”. Why? Health and affordability were cited as
the most important qualities.

Interestingly the poll noted that,” 23% know “a lot” about where the fresh
produce they buy comes from. Forty percent said they knew “a little”, 25% said
they didn’t know too much and 11% said they didn’t know anything about their
produce.”

Seventy-one percent of respondents said that grocery
stores were their most frequent source of fruits and vegetables, while 14% and
7%, respectively, said the same for farmers’ markets and big box supercenters.

The survey said that 64% felt that purchasing regionally/locally grown fruits
and vegetables was “very important” to them, while 93% of those surveyed said
it was “very important” or “somewhat important” that all Americans had equal
access to fresh produce.

Burgerville is one company
that integrated regional fresh fruit seasonally into it menu with great results
with items like Strawberry Balsamic Chicken Wrap and a plethora of Strawberry
refreshments. (burgerville.com) Success does leave clues and better for your
focused food is one of them. Fresh fruit
is ready-2-eat and better for you and your customer. Fresh fruit is fast food
that is good for your company and customer.