Friday, 20 January 2012

HOW TO GIVE A BETTER SPEECH THAN OBAMA and change your world - (It's not water under the bridge) Darren Kelly, Kellcomm, Blog - Day 60

Hi,

Let us look at how panic statements in a crisis can magnify a leader’s problem. In 1990, Perrier Chairman Gustave Leven told the world that “Perrier is crazy” after it recalled its bottles of water due to benzene contamination in some isolated bottles. The line was from a French TV ad, but the rest of the world didn’t know that.

Perrier made two big blunders. They did not have an effective crisis plan so they allowed the media to take over the story. It got worse for the company because the media was offered two conflicting viewpoints from their operations in America and France. This example of poor communication damaged the credibility of a company that once dominated the bottled water market.

The main lessons here are that you must

• build teams that communicate with each other instead of around each other• have a proactive plan for any crisis. A reactive approach never works

Tomorrow, I will reveal another exclusive behind the scenes story about writing the book.

On Sunday, I will reveal what Obama’s Presidency and every business can learn from a US one-dollar bill.

Take care,

Darren.

PS: 'HOW TO GIVE A BETTER SPEECH THAN OBAMA and change your world' - is available on iTunes and Amazon NOW!Audio Version only.Text version out January 31st.