"Wosskow, chief executive officer of London-based Love Home Swap, which she describes as "online dating for homes," said it was easier to find people in 95 countries to post properties on the website and make a trade than to line up coverage in case...

"Wosskow, chief executive
officer of London-based Love Home Swap, which she describes as
"online dating for homes," said it was easier to find people in 95
countries to post properties on the website and make a trade than
to line up coverage in case something goes wrong."

Bloomberg Businessweek talks
about Love Home
Swap and how the process
with insurance companies has been developing.