Paul Arden

(1940–2008)

English writer and former creative director of Saatchi & Saatchi

“The problem with hoarding [ideas] is you end up living off your reserves. Eventually you’ll become stale. If you give away everything you have, you are left with nothing. This forces you to look, to be aware, to replenish. Ideas are open knowledge. Don’t claim ownership. They’re not your ideas anyway, they’re someone else’s. They are out there floating by on the ether. You just have to put yourself in a frame of mind to pick them up.”