Going Pop

Does the soft drink world need refreshment? With more young people staying teetotal, Dan Saladino explores the traditional, quirky and novel sodas quenching big brands' dominance.

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Staying sober on a night out can be a limiting experience with the soft drinks choice on offer in many places. But with an increasing number of 16-24 year olds staying teetotal, demand is increasing for more interesting, varied and healthier choices. Dan Saladino explores the traditional, quirky and novel drinks putting some fizz back into the market.

Reports say a resistance to heavy sugar and artificial sweeteners has seen soda sales drop off in the USA. 'Craft sodas' are making a play for some of the market by offering alternative flavours and drinks flavoured with cane sugar rather than corn syrup. Tristan Donovan heads on a mission to scour the soda fountains of the US and find some of the wackiest drinks available. How about a lactart or phosphate?

But in the UK too those with brewing skills are applying their knowledge to create soft drinks low on sugar and strong on flavour. Dan looks into the future of fizzy pop to see what the future might hold for those who still sparkle at the thought of a refreshing glass of pop.