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Change the Game of Beauty

3.
When P&G acquired Gillette for $57 billion a decade ago,
everyone described it as a perfect marriage of the two leaders in
women’s and men’s beauty products. Gillette could develop razors
of women,with soaps to match, whilst P&G could surf across men’s
new enthusiasm for grooming.The best mass market brands for
everyone.Reshaping the world of beauty.
10 years later, economic tsunamis and exponential technologies,
and the resultant change in priorities and influences of consumers,
have transformed the way in which brands win. New start-ups can
reach further and compete faster online. Look at the cult success of
Dollar Shave Club with 3 million subscribers.
Millennial consumers have different priorities and new heroes.
Look at the demand for Urban Decay amongst fast-grown-up teens.
Brands are no longer built through advertising, but through the
peer to peer influence of Instagrammers and vloggers.Look at
Michelle Phan’s weekly Youtube audience, and her Ipsy brand.
This is a summary of my keynote. Read more at
theGeniusWorks.com

84.
thinks in a bigger context sees with a different perspective
amplifies the potential of others
wants to make life better
loves to explore and take risks
fit, flexible and has fun
has a childlike wonderfocuses on the best opportunities
works with partners to do more
driven by a higher purpose
belief and confidence in self
creative, intuitive strategic, analytical
male or female, young or old east or west, big or small
good with technology stuff social, human and emotional
loves aesthetics of design
I am a “gamechanger”