If you’re in a B2B company, you’ll need well-thought out marketing programs to reach through to these more difficult clients. Understanding consumer behavior will sharpen your B2B marketing campaigns and make them more effective. MORE

It doesn’t matter if you’re B2B or B2C, people talk. 64% of consumers (B2C) and 80% of business buyers (B2B) expect real time communication with companies. Customer experience can literally make or break your business. MORE

At the moment, LinkedIn is the best platform for B2B sales. By far. LinkedIn knows this and monetizes this with Sales Navigator, paid advertisements, etc. After spending hundreds on our first campaigns, I started to experiment. Eventually, I found a way to get free LinkedIn ads and tons of personal exposure on top. The hack I used, is suitable for both sales. Read More. The post Hack: How I got free LinkedIn ads with fake account appeared first on Board of Innovation. MORE

Q: How effective are external challenges in B2B environment? DW: As I discussed in the webinar , there are many use cases for external challenges, including B2B scenarios, such as challenges with supply chain vendors, current partners, or start-ups/entrepreneurs. MORE

The subtle shift in B2B buyer behaviour. In this episode, we host Alok Goyal, Partner at Stellaris Venture Partners and until recently, he was the Chief Operating Officer of SAP India Pvt. Ltd., a large global software company’s India subsidiary. MORE

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. bctt tweet=”To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C” username=””]. In a recent statistical analysis, Superbrands UK compiled a list of hundreds of the world’s leading B2B brands within all major industry verticals. None is B2B only. MORE

He is now the C-level sales and marketing executive at a B2B service company. His big question about social media and content marketing strategy was, “Why would a B2B company engage in these areas?” 8 Reasons a B2B Company Should Engage in Social Media. MORE

In my recently published article, The Top 12 Issues for B2B CX , I take you through all twelve of these customer showstoppers and give you the current set of customer expectations for how business customers want you to perform on each one. MORE

B2B, or business to business marketing, involves selling of a company’s services or products to another company. Consumer marketing and B2B marketing are really not that different. Basically, B2B uses the same principles to market its product but the execution is a little different. B2B buyers make their purchases solely based on price and profit […]. Trend Alert B2B big data MORE

Everyone exchanges mission statements that begin with, “We’re making the world better by disrupting…” or, “We’re the Uber of…” Some of the lingo is helpful shorthand, like B2B and B2C. It included crowdsourcing , SaaS , cloud-based , B2B , ideate and the big one: INNOVATION. MORE

We still come across many companies, especially in B2B, that do not incorporate a content marketing strategy to effectively reach potential customers. We assure them that a social-first content strategy works, even in B2B. MORE

Depending on your business, this might be only procurement and sales in B2B, or sales and retail if you do not have direct customer distribution channels. Businesses have been using the same formula to develop strategies for many years. MORE

“Is there a way to decide how much content brands in a multi-brand family can share, and how much needs to be different among the brands?”. I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. My answer? MORE

The more you know about their unsolved problems, the better your chances of coming up with revolutionary solutions, especially in B2B markets. “Disruptive innovation” seems to be one of the more popular buzzwords in today’s business lexicon. Many companies pursue it. Few actually achieve it. MORE

Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. Are your employees celebrities within your branding strategy activities? MORE

I mentioned in an earlier article how the Gas Can event on June 24, 2016 was “half empty” at best. After the event, I posted on Facebook about how difficult it is, once you’ve produced events, to sit in the audience and not re-produce an event with major production problems. MORE

Our cat, Clementine, passed away this weekend. While I haven’t shared much about her on the Brainzooming blog, I discovered over the weekend how many people she had touched as the only bona fide social media celebrity at The Brainzooming Group. Clementine was a beautiful and unique looking cat. MORE

A common fear about selecting a single target market or audience persona is that focusing on one market when making branding strategy decisions is risky. The fear is target marketing will cause a brand to miss stellar growth opportunities coming from other markets or audiences. MORE

We were interested in getting feedback from key B2B customers about the future of the industry, where things were heading and what strategies and programs my customer should begin to put in place. I was leading an innovation workshop recently with a company that invited in some of its customers to talk about the future. MORE

This is true not only for a small service business like Blue Apron, but for complex B2B jobs in industrial and enterprise software verticals, as well. Entering a new market is daunting. It’s not often that a first-generation product can get the entire “job” done–that’s a lot to tackle. MORE

Eric Stromberg created a matrix that outlines various consumer markets as well as tactics a company can take to bring a unique product to the market; for B2C and B2B. Below is a screenshot of how it looks: Follow this link to find the full B2C matrix , and this link for the full B2B matrix. MORE

Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. There are 60,000+ attendees and exhibitors. This is my third year speaking during the educational sessions. MORE

Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above. MORE

The 2017 show was the year of artificial intelligence (AI), forecasting massive changes that are occurring within the consumer and B2B markets. The technological innovations featured at the Consumer Electronics Show (CES) reflect cutting-edge trends that are about to sweep the market. Trends Artificial Intelligence (AI MORE

His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting. Finding a Viable Market. Quantifying the True Opportunity for Your Innovation. Download the White Paper. MORE

We are beginning to see more diversity in structure across the industry and this has brought innovation into the spotlight. Recent reports which have been released reveal an awareness of the necessity to embrace innovation but a reluctance to be the first to take the corresponding steps. MORE

“There are B2B opportunities in viral video because so few B2B companies have tried to do it.” I presented a solo social media presentation at the February 2016 Social Media Strategies Summit in Las Vegas. MORE

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. MORE

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The messaging and audience strategy must change and be immediately on target to make rapid headway in the broad B2B market you are beginning to target. . MORE

He also runs a B2B sales coaching and consultancy – B2B sales coach and consultancy. Who is on the show today: In this episode, we host Anthony Iannarino. He is an international keynote speaker, author and a sales leader. MORE

Although I very much believe that social media platforms can be such an actor in both business-to-business (B2B)and business-to-consumer (B2C) contexts, it requires that social media should be a part of the communication strategy between firms and customers in the first place. Last week I wrote about how Facebook is becoming the innovation platform. Singaraju et al. MORE

Proactively servicing the customer throughout the entire lifecycle will be the challenge and also the solution, in order to secure both sales and margins in the B2B business.” “Banking is necessary, banks are not”. This clear statement was made by Bill Gates as early as in 1994. MORE

Many technology companies, particularly in the B2B space, find that an undignified experience. I recently had a chat with a senior director of a respected technology company making highly specialized products. He is in charge of the innovation and development in his company. MORE

We took that approach when developing an innovation strategy workshop for a B2B manufacturer. Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ? MORE

B2B, or business to business marketing, involves selling of a company’s services or products to another company. Consumer marketing and B2B marketing are really not that different. Basically, B2B uses the same principles to market its product but the execution is a little different. B2B buyers make their purchases solely based on price and profit […]. Trend Alert B2B big data

He is now the C-level sales and marketing executive at a B2B service company. His big question about social media and content marketing strategy was, “Why would a B2B company engage in these areas?” 8 Reasons a B2B Company Should Engage in Social Media.

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Webinars

We took that approach when developing an innovation strategy workshop for a B2B manufacturer. Is your business-to-business brand looking for new product ideas, stronger innovation strategy opportunities, and a bigger impact ?

The subtle shift in B2B buyer behaviour. In this episode, we host Alok Goyal, Partner at Stellaris Venture Partners and until recently, he was the Chief Operating Officer of SAP India Pvt. Ltd., a large global software company’s India subsidiary.

In my recently published article, The Top 12 Issues for B2B CX , I take you through all twelve of these customer showstoppers and give you the current set of customer expectations for how business customers want you to perform on each one.

Eric Stromberg created a matrix that outlines various consumer markets as well as tactics a company can take to bring a unique product to the market; for B2C and B2B. Below is a screenshot of how it looks: Follow this link to find the full B2C matrix , and this link for the full B2B matrix.

The 2017 show was the year of artificial intelligence (AI), forecasting massive changes that are occurring within the consumer and B2B markets. The technological innovations featured at the Consumer Electronics Show (CES) reflect cutting-edge trends that are about to sweep the market. Trends Artificial Intelligence (AI

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The messaging and audience strategy must change and be immediately on target to make rapid headway in the broad B2B market you are beginning to target. .

We still come across many companies, especially in B2B, that do not incorporate a content marketing strategy to effectively reach potential customers. We assure them that a social-first content strategy works, even in B2B.

At the moment, LinkedIn is the best platform for B2B sales. By far. LinkedIn knows this and monetizes this with Sales Navigator, paid advertisements, etc. After spending hundreds on our first campaigns, I started to experiment. Eventually, I found a way to get free LinkedIn ads and tons of personal exposure on top. The hack I used, is suitable for both sales. Read More. The post Hack: How I got free LinkedIn ads with fake account appeared first on Board of Innovation.

The subtle shift in B2B buyer behaviour. In this episode, we host Alok Goyal, Partner at Stellaris Venture Partners and until recently, he was the Chief Operating Officer of SAP India Pvt. Ltd., a large global software company’s India subsidiary.

In my recently published article, The Top 12 Issues for B2B CX , I take you through all twelve of these customer showstoppers and give you the current set of customer expectations for how business customers want you to perform on each one.

Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. There are 60,000+ attendees and exhibitors. This is my third year speaking during the educational sessions.

“Is there a way to decide how much content brands in a multi-brand family can share, and how much needs to be different among the brands?”. I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. My answer?

We were interested in getting feedback from key B2B customers about the future of the industry, where things were heading and what strategies and programs my customer should begin to put in place. I was leading an innovation workshop recently with a company that invited in some of its customers to talk about the future.

If you’re in a B2B company, you’ll need well-thought out marketing programs to reach through to these more difficult clients. Understanding consumer behavior will sharpen your B2B marketing campaigns and make them more effective.

Everyone exchanges mission statements that begin with, “We’re making the world better by disrupting…” or, “We’re the Uber of…” Some of the lingo is helpful shorthand, like B2B and B2C. It included crowdsourcing , SaaS , cloud-based , B2B , ideate and the big one: INNOVATION.

To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. bctt tweet=”To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C” username=””]. In a recent statistical analysis, Superbrands UK compiled a list of hundreds of the world’s leading B2B brands within all major industry verticals. None is B2B only.

I mentioned in an earlier article how the Gas Can event on June 24, 2016 was “half empty” at best. After the event, I posted on Facebook about how difficult it is, once you’ve produced events, to sit in the audience and not re-produce an event with major production problems.

Our cat, Clementine, passed away this weekend. While I haven’t shared much about her on the Brainzooming blog, I discovered over the weekend how many people she had touched as the only bona fide social media celebrity at The Brainzooming Group. Clementine was a beautiful and unique looking cat.

Although I very much believe that social media platforms can be such an actor in both business-to-business (B2B)and business-to-consumer (B2C) contexts, it requires that social media should be a part of the communication strategy between firms and customers in the first place. Last week I wrote about how Facebook is becoming the innovation platform. Singaraju et al.

He also runs a B2B sales coaching and consultancy – B2B sales coach and consultancy. Who is on the show today: In this episode, we host Anthony Iannarino. He is an international keynote speaker, author and a sales leader.

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions.

“There are B2B opportunities in viral video because so few B2B companies have tried to do it.” I presented a solo social media presentation at the February 2016 Social Media Strategies Summit in Las Vegas.

Proactively servicing the customer throughout the entire lifecycle will be the challenge and also the solution, in order to secure both sales and margins in the B2B business.” “Banking is necessary, banks are not”. This clear statement was made by Bill Gates as early as in 1994.

Depending on your business, this might be only procurement and sales in B2B, or sales and retail if you do not have direct customer distribution channels. Businesses have been using the same formula to develop strategies for many years.

A common fear about selecting a single target market or audience persona is that focusing on one market when making branding strategy decisions is risky. The fear is target marketing will cause a brand to miss stellar growth opportunities coming from other markets or audiences.

Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. Are your employees celebrities within your branding strategy activities?

The more you know about their unsolved problems, the better your chances of coming up with revolutionary solutions, especially in B2B markets. “Disruptive innovation” seems to be one of the more popular buzzwords in today’s business lexicon. Many companies pursue it. Few actually achieve it.

We are beginning to see more diversity in structure across the industry and this has brought innovation into the spotlight. Recent reports which have been released reveal an awareness of the necessity to embrace innovation but a reluctance to be the first to take the corresponding steps.

It doesn’t matter if you’re B2B or B2C, people talk. 64% of consumers (B2C) and 80% of business buyers (B2B) expect real time communication with companies. Customer experience can literally make or break your business.

His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting. Finding a Viable Market. Quantifying the True Opportunity for Your Innovation. Download the White Paper.

Q: How effective are external challenges in B2B environment? DW: As I discussed in the webinar , there are many use cases for external challenges, including B2B scenarios, such as challenges with supply chain vendors, current partners, or start-ups/entrepreneurs.

Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above.

This is true not only for a small service business like Blue Apron, but for complex B2B jobs in industrial and enterprise software verticals, as well. Entering a new market is daunting. It’s not often that a first-generation product can get the entire “job” done–that’s a lot to tackle.

Many technology companies, particularly in the B2B space, find that an undignified experience. I recently had a chat with a senior director of a respected technology company making highly specialized products. He is in charge of the innovation and development in his company.