powered by data, produced in style.

our story

Established and future trends are a powerful driving force. Steering the beauty conversation and reflecting consumer needs. Pretty Analytics focuses on telling the trend stories that are driving the industry forward. Exploring how other industries influence the beauty climate and investigating emerging concepts.

Created for:

A unique algorithm designed to analyse beauty trend information powers the content of our reports.

This bespoke in-house software monitors qualitative data across a variety of platforms. It processes natural language into valuable numbers and statistics.

Why process natural language?

Creating quantitative data from language allows us to spot newly emerging trends and study changes in consumer focus, social media and how other industries affect beauty.

Sales data and existing popularity metrics tell a story after the fact. They’re important for tracking established trends but don’t have the context to look to the future. Our trend reports cover “the story so far…” AND “what’s next?”.

Discussing the part packaging plays in a decision to purchase alongside a product’s connection to the user and how it fits their beauty routine. Covering on trend examples of tactile products and how they affect the user experience.

In a digitally connected world, we are increasingly turning to offline experiences. This trend story delves deeper into the concept of analog rituals and the beauty brands helping to build this slower paced space.