Aviva Extend Norwich City Sponsorship

Norwich City have announced that Aviva, the club’s main sponsor has extended its contract for a further four years starting from July 2012 - taking the total length of time with Aviva as main club sponsor up to eight seasons.

Norwich City Director, Stephen Fry, said he was delighted to hear about the new deal with Aviva.

"We're so thrilled Aviva are with us for another four years. A four years which we hope will see our beloved club consolidate its natural home in the Premier League,” said Fry.

The Norwich City and Aviva brands have been beamed to millions across the world since the team were promoted to the Barclays Premier League. In the last five seasons there has been a 171% increase in global TV coverage of the Premier League and each match has gone out to 650 million homes, with games broadcast in 211 different countries giving a global weekly audience of 1.46billion.

Anne Filatotchev, marketing director at Aviva, said the deal championed a shared local heritage between the two brands, but also their global reach: "We are a business that trades in a global market and to have a partnership with a Premier League football club, where our brand is seen in millions of homes across the world every week, is a great asset to have. We are proud to be continuing this strong relationship for a further four years.

"But this new contract is also about Aviva's heritage and support for local UK communities - Norwich is the headquarters of our General Insurance business and we have around 6,000 staff working in the city, many of whom are Norwich City fans. As part of our sponsorship we have a programme of sport-related activities locally that will also benefit the community here."

City Chief Executive, David McNally, said: "We're delighted to have agreed a new four-year deal with Aviva. This latest commitment to the club makes them the longest main club sponsor in our history, which is fantastic backing.

"Securing a partnership with a major global brand such as Aviva fits perfectly with our own objective of continuing to develop our interaction with overseas fans and businesses.

"It's an exciting time for us as a club and it's great that Aviva will continue to be part of the amazing journey Norwich City has been on these past few years."