Lowell Lundstrom and Digital Marketing

posted on March 8, 2019

Lowell Lundstrom born on November 28th, 1939 was the founder of Celebration Church. E founded a rock and roll band at the age of 14. He met his future Connie Brown, on whose influence Lowell committed his life to the church and Jesus Christ. He began as a minister on April 7, 1957, at Sisseton, South Dakota. After his marriage to Connie, both of them dedicated their lives in sharing gospels of Jesus. Lowell was an Ordained minister, musician, and a writer. Over his lifetime he has written over 600 gospel songs, produced nearly 60 music albums and wrote 15 books, till he passed away On July 20th, 2012 at the age of 72.

The Lowell Lundstrom ministries were popular because of their constant interaction with the media. They recognized the hold media had over the people, and throughout its evolution constantly made use of it. Their digital journey started with “Message for America”, a 30 minutes weekly radio show which featured Lowell and Connie.

Later Lowell and his daughter co-hosted a radio call-in show – Lowell Live. Along with radio shows with the popularity of TV stepping in, they started The Lundstroms weekly show which aired for over 12 years. The next important step with the advent of the internet was Good News Radio Show a 15 minutes internet podcast which aired weekly. Connie was not left behind, she also authored several books to her credit. She was also the writer, editor, and composer of Lundstrom Frontline Report, a monthly newsletter which has thousands of subscribers.

They made use of the media effectively, where the sermons and message started reaching more and more people. According to a rough estimate, after reaching out to the public through these platforms, over 1 million people have converted as followers of the Celebration Church, established in 1996 by Lowell and Connie. The Lundstroms knew the pulse of the people. Lowell added humour, and music in his sermons so that people will be attracted to the gospels rather than turning away from them thinking it was boring. They introduced innovative ways to reach out and regain public interests in the gospels. The sermons were recorded and put on the digital media, where it could reach masses.

The Lundstrom built their beliefs by travelling and reaching out to the masses through, newsletters, Books, music, Radio, and the Internet. They evolved with the evolving technology and kept up the pace with the growing world to propagate their thoughts to make the world a better place.