What analyst relations should have learnt from the last decade

In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan Chapple has worked with almost all of the world’s top technology and telecom brands over the last decade. Despite the development of analyst relations over that time, Chapple says that most analyst relations is wasted, typically because vendors either focus too much on one firm (Gartner) or because they focus on analysts who advise their competitors rather than potential clients.

In the webinar on June 29, Chapple will explain ten guiding principles which every analyst relations manager should follow including:

What a win-win approach means in analyst relations

Whether or not AR is a selling activity

The most effective methods for developing messaging

How marketing messages can be integrated into corporate reality

How to balance analysts interests with corporate goals

The relationship between scope and effort in AR

How to decide which AR strategy best fits your organisation

What timing and planning approaches work best

Why analyst relationsneeds to build momentum.

To register for the webinar, just email [email protected] The call will be on Tuesday June 29 at 11am Eastern time, 4pm UK time and 17H00 European time.