About

Brand identity and graphic design work for a lifestyle and furniture brand based in Brooklyn, NY

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West ElmHome Furnishing and Lifestyle Brand, Brooklyn NY

As Senior Graphic designer for the Williams-Sonoma owned modern furniture brand West Elm, I concepted, designed and produced an endless array of large format store graphics and signage, PR lookbooks, branded back-of-house operations materials, print and web advertising and product packaging. While helping refine and guide the brand's overall identity, I also created identities, branding programs and various types of collateral for flagship store openings, product partnerships with outside designers and special events.