How to get started with Website Demographics

Once added, sign in to Campaign Manager (the advertising platform on LinkedIn), click on Account Assets, and choose Insight Tag. Your website will be listed as Verified if your tag is added properly.

Skip this step if you already have the Insight Tag on your website.

Create audiences to track

Once you’re on the audience creation page in Campaign Manager, click on Create an audience, and follow the setup steps to define website audiences for your campaigns.

Apply audience insights to your marketing strategy

Once you’re set up, you’ll start getting professional demographic data about your website visitors and which content they engage with the most.

Create ads tailored to the people you want to engage, and target the specific audience segment for each ad. Website Demographics map directly to the professional targeting traits available on LinkedIn ads.

Website Demographics will help you measure the impact, so you can keep learning and optimizing your ROI.