Our last article showed you how to keep track of your online brand with popular tools, such as the Google search engine. Well, let’s say that you are using one of the tips from that article and come across something silly you did years ago. It is not aligned with the brand image you want to portray today, and it would be slightly embarrassing (okay, maybe really embarrassing) if a potential client saw it. What can you do? Here are three things you can do to manage how your negative information shows up on the Internet.

Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.

Today's tips are a result of a question received about attracting a certain type of consumer. While the answer is specific to the massage industry, it can be applied across a variety of businesses.
Question:
I have a friend who's starting out as a massage therapist. How can he position himself as a source for upscale clientele?
Answer:
If your friend wants to position himself as a massage therapist for upscale clients, he should perform the following tasks.

Okay, the title of this article may be a bit harsh, but I still urge you to rethink your small business' use of flashing text, scrolling photos and music as the first things potential customers see on your web site. Remember, your site visitors are coming to you web site to learn about your products and services, not to be entertained by your logo dancing across the screen. Here are a few questions to consider before asking your web designer to create a Flash intro for your site:

About Me

Entrepreneur Resources is a small business blog run by Dequiana Brooks Jackson, small business marketing coach and owner of Inspired Marketing, Inc. Enjoy articles on marketing, finance, technology, inspiration and more. You'll also find profiles on other successful entrepreneurs. I look forward to helping your business grow! Need marketing help for your small business? Schedule your FREE 30 minute consultation today.