Business

MARKETING FOR ALLIED HEALTH IS NO DIFFERENT TO MARKETING FOR BIG BUSINESS.
Do you think Coles just push out TV adverts without carefully considering who their ideal customer is? Do you think the little adverts that pop up on your Facebook feed aren’t planned? EVERYTHING is...

Get busy! Start to build your brand
Once you have decided to take the leap and start your own business, it is very important to make as much noise as possible. Think about your ideal client, and target your communications to them.
Develop your Brand and Logo
Although...

100 Million
That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to...

Setting goals are extremely important. Big or little, if you aren't working towards goals, where are you going?
One of the first parts of any marketing plan or strategy is the Goals and Objectives section. The reason for this is that the goals you have set...

As a health professional have you ever thought of running a content?
It's a great way to add subscribers to your list and to get more clients talking about your services. Read this great blog by Hubspot on how to set up your first content!
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With 400...

I want to talk about networking.
Let's talk about what it actually means shall we? According to Dictionary.com, networking is "a supportive system of sharing information and services among individuals and groups having a common interest", for you and me, it means "getting out there and creating...

I speak to a lot of allied health professionals in my line of work and one of the most common things I get asked is - how do I compare to others?
For example, I spoke to a physio about the marketing goals.
Me: So in terms of branding,...

In the last few decades, marketing primarily involved utilizing the media, the internet, and email to engage with consumers. But it's a different world today, when almost theworst thing that could happen to most people is losing a smartphone. That's according to Christopher Dean, CEO of...