EN
UDESIGN is a series of conferences created by the Centro Roberto Garza Sada of Art, Architecture and Design as an effort to provide students and the community at large with the opportunity to experience the approach, vision and experiences regarding design, research and innovation with talented professionals and artists.

On this occasion, UDESIGN focuses on the concept of contrast, as a tool used within the creative sphere and as a reflection of the complex Mexican context. Mexico is a country filled with social, cultural, geographical and economic contrasts. It is the vast difference between modernity and tradition, between its industrial cities and its magical towns, between life and death, the origin and the end; all this that defines the Mexican identity.