Bruce Willis to launch fragrance

Bruce Willis is taking on the likes of
David Beckham and P Diddy by launching his own fragrance.

The Die Hard star has made a deal with German cosmetics maker LR Health and Beauty Systems, who have created smells for Leona Lewis and Heidi Klum , for his signature scent, reported Women’s Wear Daily.

Bruce Willis is launching his own fragrance

The unnamed men’s fragrance is expected to be in stores in North, Latin and South America, as well as China, Japan and India from July 1.