Tampa, FL - November 2010 - Screen USA, the importer of the finest Italian professional beauty products, has appointed industry veteran and master visionist Jason Schwind as creative director. Schwind, whose experience in six cities and two countries includes 18 years as a high-profile educator and platform artist, says his first goal is to develop a multi-tiered curriculum and training system that will make education exciting and accessible to stylists at all levels. In January, he will train the new Screen USA team of educators, allowing complete continuity, as they travel and teach across the country. The company is pioneering micro-distribution in order to help entrepreneurial salespeople support salons with the one-on-one help they demand.

Larry Oskin details how to increase your salon revenues by planning for 2011...now!Create Your Annual Marketing Calendar: You really must now quickly lock in your plans for successfully marketing your salon in the New Year. It's time to create your annual resolutions that will really help your business grow through a strategic investment into seasonal and annual advertising, promotions and PR programs. Sit down with your staff and your professional beauty supply distributors, so you may effectively map out your plans...

Holiday & Seasonal Salon Services: There is a time to promote everything! Timing is very important. You really must begin plan at least 3 to 6 months in advance of each promotion. If you want to sell more gift certificates, then plan to start promoting them at least 6 weeks prior to Valentine's Day, Mother's Day, Father's Day and the year-end holidays. Makeovers, hair extensions and haircolor are great to promote any time of year, although January, spring and fall are always...

Winning the loyalty of clients and staff members isn't easy-unless, of course, you own a salon that's beautiful from the inside and out. Hair's How searched the globe for three winning salons that are gorgeous to look at, staffed by enthusiastic and highly educated professionals and, beneath the surface,run like well-oiled machines. How do the owners manage such beauty feats?Read on to discover just some of the things that have made theirbusinesses so...well...beautiful!

Junior Style Stars - a beauty organization that's devoted to creating prize-worthy bridal com-petitions for cosmetology stu-dents - recently crowned a new beauty queen...or rather a national student champion. Angelica Gomez, who's studying the art of professional beauty at the Los Angeles Trade Technical Collegein the City of the Angels, beat out 325 other competitors to win top honors, which included a heart-pounding $50,000 in cash, educa-tion and travel opportunities, as well as the chance to work with, and be mentored by, a bevy of renowned hairstylists. Gomez was presented her award during a sur-prise presentation by Junior Style Stars founder Paul Barry of Barristar Productions andcelebrity stylist Allen Edwards.

What's too dry, too dull, too frizzy? A curly girl's hair, of course! But unlike past years when nothing short of heavy, greasy products and harsh relaxers could force her recalcitrant strands to behave, today's options can convince even the most stubborn coils to calm down and play pretty.

What is keratin?Keratin is an essential protein found in skin, nails, teeth and hair. Keratincomes in many different forms and makes up 95 percent of hair. Most keratin that is used for hair care is derived from animal sources that contain keratin like hooves, horns or feathers.

HAVING YOUR OWN STYLE IS THE ESSENCE OF BEING YOURSELF. IT'S ABOUT SELF-CONFIDENCE AND MAKING A UNIQUE AND ENTIRELY INDELIBLE IMPRESSION. OF COURSE, ON THE JOB, WE HAVE TO CONFORM TO THE OFFICE DRESS CODE. HERE ARE SOME WAYS OF STAY-ING TRUE TO YOURSELF AND STILL BEING PROFES-SIONAL.

There are few beauty-emer-gencies more exasperating than breaking an acrylic nail when repairs are not avail-able - on your honeymoon in Morocco, perhaps, or the night before a major meeting. But the great thing about healthy, natural nails - meaning a nail with no tip, wrap, gel, silk or other arti-ficial enhancement - is that when the inevitable split or break does occur, you can file them down, condition hands, nails and cuticles, and just start over.

On April 7, Brig Van Osten was revealed as the third and latest winner of Bravo's Shear Genius competition. But triumphing over thousands of applicants - and a few snarky fellow contes-tants - is never an easy road. In fact, the canary-haired stylist was turned down when she audition for Season 2 of Shear Genius. When she came back to compete for a spot on Season 3, she was ready: "I took that year to make myself a better candidate for the show."

When the directors of big budget motion pictures need some help figuring out what their stars' hair should look like, they head straight to Michael White. Nominated for a BAFTA for his work on Milk, the renowned hair stylist has worked on such classic films as Jerry Maguire, Seven and Total Recall and styled everyone from Sharon Stone to Tom Cruise in the process.Here, Michael White talks to Hair's How about his work on Kirsten Dunst's latest film, All Good Things, and even reveals which celebrities' hair he most enjoyed styling.

Spanish stylist Roberto Mesones is sure that face shapes need a lot of attention on the part of stylists to ensure that cuts or styles be a success! Another stylist Brian Perry (Farouk) says "The key is to use the shape to design a great style. The good news is any face shape can look spectacular with the right hair design". Beauty experts used to believe oval shaped faces were the most flexible for wearing any type of hairstyle. This oval-is-best belief is no longer prevalent. There is no wrong of right shape. But having a good idea of your baseline shape helps to select flattering styles.

Vivienne Mackinder distributes her time between her salon, photo shoots and New York, Paris and London Fashion Weeks. In addition, she cooperates with entertainment shows and MTV and VH-1 Fashion Awards. The HairdesignerTV.com web-site is Vivienne's most innovative project. This is the world's first online advanced training program for stylists. Vivienne is also the founder and producer of the Not Just a Stylist documentary series. She has been awarded with the prestigious International Beauty Show Prize in the tough "Editors Choice Awards" category three times and has won North American Hairstyling Awards six times. This year, NAHA presented her the Lifetime Achievement Award.

Forget Snooki and J-Woww. The real face (and hair) of Jersey can be found over at Jerseylicious, the Style Network's docu-soap about Gayle Giacomo and Christy Pereira, the mother-daughter team who run the Gatsby Salon. Every Sunday, you can see these ladies turn out Jersey Girls who look a lot more "Garden State" than Jersey Shore.Hair's How spoke with Gayle and Christy to find out what they really think of the so-called "Jersey look," bumpits and living their liveson camera.

M'chel Bauxal is a make-up artist and hairstylist to the stars. Based in Portland, Oregon, she's made up every-one from the President and the First Lady to Katherine Bigelow, the first woman to ever win the Best Director Oscar for Hurt Locker to young Dakota Fanning. In this interview, she opens up about the work she's done for some of our best and brightest stars, reveals the most requested looks for summer, and talks about the big break that landed her at the center of the A-list.

"If 71% of our salon clients are not offered a recommendation, or a prescription, as it were, for retail products, the question is, why not? It comes down to educating and empowering the hairdresser, giving them the confidence to finish off that full service cycle. When they discover that it makes their clients happy, and realize that happy clients book and buy more, hairdressers learn to love selling.Renee Shakour, Executive Vice President, Essential Salon Products, Leadership Council / PBA

For a half-century, British-based hair colorist Daniel Galvin has continued an esteemed family legacy. Prince Charles honored his work with the Crown's highest accolade, the Order of the British Empire. Both his grandfather and father were respected hairdressers in Galvin's native UK; while Daniel was still at school, he spent his Saturdays sweeping the floors and hanging up the towels at hisfather's London salon. Today, Daniel's brother Joshua, and his three children, Daniel Jr., James, and Louise, all carry on the proud Galvin tradition.

The term "bespoke"- meaning custom-made to a buyer's specifications - isn't used much on this side of the Atlantic. Maybe it's part of the democratic, mass-produced American ideal - some of us want to believe that "one size fits all." Life might be easier that way, but far less interesting, according to brilliant hairstyling guru Trevor Sorbie.

Flower's well-meaning parents wanted him to be a doctor-he had planned a career in psychiatry. What sounds like the set-up for a punchline has actually led to a rare life of creative fulfillment. After three years of medical school, Michael had the "Aha!" moment. The epiphany: that he would blaze a trail for African-American women, whose beauty had been misunderstood and simply neglected by the mainstream industry. So, he put down his therapist's notepad, picked up his blow dryer, and has never looked back!

A lot has changed for this year's Australian Hairdresser of the Year, Robert Bava (same as last year). What could he possibly do to top that? Take over the hairdressing world one salon at a time, of course...

So you say you don´t like to sell? Well consumers don´t like being ‘sold´ either. Instead let´s get back to the best way for clients to style and care for their hair in between appointments…with salon products!

I caught up with Charlie Price the day after the lights got shut off on his Premiere orlando show for rusk this year…but controversy and showmanship is something Charlie thrives on and he uses it to bump his hairstyling up a notch every time!

HOT newsletter

DESIGNER COLLECTIONS

Redken`s Creative Consultant Guido reflects on some of his favorite looks from previous Fashion Weeks. The countdown to New York Fashion Week has officially begun. In another month, the topnotch desi...

Art Schwarzkopf Professional hairstylist Tatiana Nichenko is dominating the Russian pro-beauty scene with her out-of-this-world avant-garde styles and sharp eye for beauty. Here is just one of her man...

Rebellious, sensuous and intricately styled, Christophe Gaillet`s new beauty collection offers an avant-garde interpretation of timeless hairstyles that are forever identified with different periods t...

Hairstyles from the early 1970s is what ignited Carole Haddad`s ideas for this striking Burlesque collection. Think: The Wedge, The Bob, The Shag, and The Pageboy. `I played with classic 1970s, geom...