Mercedes-Benz to launch tailor-made C-Class

Mar 17, 2014

German luxury carmaker Mercedez-Benz (Daimler AG) will build the model, which goes on sale in Europe this month and the U.S. in September, on four continents for the first time. With C-Class production sites in Germany, the U.S., South Africa and China, “we can offer tailor-made models for the different markets,” Ola Kaellenius, Mercedes’s sales chief, said in an interview during a test drive event near Marseille, France.

Mercedes Benz has upgraded its C-Class, which starts at US$49,500, with touchpad technology and an iPad-like display to lure younger customers. It’s also equipped the car with technology from the flagship S-Class, including six radar sensors, to enhance safety features.