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You don't need a million views for viral VIDEO

Every video can be viral

Ross R. Mason: A lot of people focus on whether or not a video is successful in the internet, if it goes viral, if it gets millions of views.

In business, video can be viral. When people in your industry see it, when your clients have a chance to see it, or people that refer to your business, if they like it, if they comment on the video, if you can encourage them to share the video, that makes it viral. And so the secret is, the smart business video can be viral.