Live @ SMX East: Creating, Testing And Optimizing Paid Search Ads

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization?

You’ll get plenty of unique insight, shared experiences and practical hands-on tips during the Creating, Testing & Optimizing Paid Search Ads at SMX East. This session focuses on the process of designing, implementing and measuring the results of paid search tests. Key topics will include what can and cannot be tested, how to design robust tests and identify all the biases and underlying problems of testing PPC campaigns. Our panelists will talk about process and illustrate with case studies how to design a test for most effective keywords, bid levels, messaging, landing pages and other higher-level business questions. Whether you’re an experienced pro, or just starting out with paid search, this session will offer you must-have answers to successfully create and benefit from the best ads the world has ever seen.