French supermarket chain under fire for inciting ‘Nutella Riots’

18:13
31 January 2018
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While there is widespread love for the chocolate spread, recent events in France, which saw customers fighting over cut-price jars of their favorite topping, have forced the government to look at regulating supermarket promotions.

French Economy Minister Bruno Le Maire said he had met with the director of the Intermarche chain to urge him to stop the frenzied Nutella campaign, saying brawls in shops cannot be “normalized.”

The 70% discount on Nutella sparked hysteria across the country, prompting people in several supermarkets to engage in scuffles to get spread tubs that cost 1.41 euros instead of the regular 4.50 euros. Videos of the fights have been circulating on French social media.