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Sony DCR-SR42 camcorder

PMA 2010 Report

Friday 2nd, March 2007Posted by: Mark Peters

The escalation of sharing user-created content on the Internet has generated demand for camcorders that offer simplified recording and virtually effortless video sharing. Sony US is responding to this demand with a new HDD model for its 2007 Handycam camcorder lineup: Sony DCR-SR42. Pre-orders for these products will begin tomorrow at sonystyle.com/Handycam as well as for sale in March at Sony Style retail stores and authorized dealers nationwide beginning in March 2007. “The long recording times of our hard disk drive camcorders are designed to capture life’s unscripted times, beyond school plays and music recitals,” said Linda Vuolo, director of marketing for camcorder products at Sony Electronics.

Sony SR42 camcorder - Optical zoom“Because you never know where life will take you, using a camcorder like the Sony SR42 video camera that records to a hard drive means you have hours of recording capacity to capture those moments.” Sony’s fifth new Hard Drive Handycam camcorder, the new entry-level Sony DCR-SR42 Handycam model, offers an 40X optical zoom to capture the action up close, even if you’re far away. The Sony SR42 camera has a 30GB hard drive and will be available for about $600.

Sony DCR-SR42 - Memory Stick Duo slotSony’s new HDD camcorders are capable of low-light video recording with the auto slow shutter functionality, providing a range of two-to-five-lux performance to guarantee brighter video in dim environments. The Sony SR42 has a Memory Stick Duo media slot to facilitate still image capture. There is also a full line of camcorder accessories available, including lights, lenses, microphones, InfoLithium batteries, chargers and cables.

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Sony DCR-SR42 HDD video camera - Record and ProtectTo protect hours of recorded video on the hard disk drive, Sony makes its hard drive camcorders with the HDD Smart Protection System to reduce the likelihood of data loss in the event the camera is dropped or mishandled. The 3G sensor detects a sudden acceleration, caused by a fall, and instantly lifts the writer heads from the hard drive, preventing damage from impact. If there is a drop or fall while the camcorder is recording, the camcorder is designed to buffer the video stream until the drive is stable and operational again before writing the stored data to disk. Sony’s HDD Handycam models also include physical shock absorbers to protect the hard disk drive.

Sony HDD camcorder - Handycam station and SoftwareAll of the new HDD camcorders include a Handycam Station that can connect the camcorder to a personal computer, television set or a DVDirect DVD recorder with the supplied USB and AV cables. The Handycam Station features a One Touch Disc Burn button to automatically burn video to a DVD disc via a PC or without a PC when attached to a DVDirect recorder. In either case, the recorder can automatically detect the camcorder’s newest content and seamlessly burn the footage to a blank DVD, eliminating the need to cue the new recordings. The new Sony DCR-SR42 camcorder is also packaged with DVD authoring software to edit video once downloaded to a PC.

Sony HDD SR42 camcorder - CompatibilitySony's new hard disk drive Handycam camcorders are compatible with the following PC operating systems: Microsoft Windows 2000 Professional, XP Home Edition, and XP Professional. Not all devices with a USB 2.0 connector will communicate with each other due to chipset variations. The viewable area of the LCD screen is measured diagonally.

About SonySony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World's Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it employs approximately 158,500 people worldwide.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).