Gary Vaynerchuck is an internet celebrity specialized in marketing and branding. And he’s kinda crazy, but the product he delivers is a huge success.

In this video he explains where tradictional media with a little help from the big brands are making mistakes in the ad business. Favorite moments: when he picks up the magazines and then when he asks in messenger how many people have read a newspaper today.

The point is that companies are investing a truck load of money in the wrong places. And the return is getting smaller. Via Digidave.