22 September 2010

Google changed everything. Suddenly, everything became about search. You could find anything with Google.

But this is changing. It is no longer about search. That takes time. Time to decide what you're looking for. Time to find the right key words. Time to filter the results.

Instead, it's now about discovery. Where the content finds you.

Where is this most prevalent? Your Facebook News Feed and your Twitter stream. And with the recent implementation of Facebook's Open Graph, content will come better recommended to us, with more relevance, drastically reducing the need for us to search.

Eventually, everyone will have their own personalised Digg where the content is almost perfectly relevant, recommended from the people you want on the topics you want.