YouTube (Google) is spending $100 million dollars to create 25hrs a day of new original content. Intending to compete with cable TV, they'll have 100 "channels" with regular series and well-known talent. The channels are being developed "specifically for the digital age," which sounds like they're trying to create a new type of media, they compare it to the advent of cable television. There's a graveyard of ideas like this that failed, but maybe YouTube is different this time. First channels show up in a few weeks, most appear in 2012.
posted by stbalbach
on Oct 29, 2011 -
51 comments

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