"We have a staff who's going to be assigned to the account and they're going to look for new meetings and associations that are happening and see if Huntsville would be a good fit for that," said Jessica Carlton, marketing manager for the CVB.

"They can communicate with us, we can communicate with them, and hopefully book some business down the road," Bob Rogers, Vice President of Conventions at the CVB, echoed.

They've already tweeted things like this:

We offer an array of complimentary services to assist you with meeting planning logistics from start to finish. http://t.co/aupJb7CDvK

Leaders there say they'll be doing even more to promote Huntsville and Madison County to what could be a new audience.

"We are going to be able to touch people we may not have been able to get to in the past," said Rogers. "They can communicate with us, and we can communicate with them, and hopefully book some business down the road."

"We're very excited," commented Brandi Quick, PR manager for the Von Braun Center. "We are looking forward to the new leads and having new people come into Huntsville."

Quick said @MeetHuntsville it will be a good resource to get the VBC out there online, but also a way to show visitors there's more to Huntsville than just a convenient place to meet.

"People want to go for their... meetings, but they've got the downtime so why not enjoy a good place like Huntsville?" she said, citing the numerous bars, restaurants, shops, and vibrant downtown. She said the Twitter handle will be a good way for the visitors to interact with people who can inform them about downtown events and things going on while they're in town, too.

It's all in the hopes that even more people will want to come meet Huntsville for themselves.