If you like bold strategies and aren’t afraid to try something new, you’re in the right place.

We recently asked experts from top companies around the globe to share one unexpected tactic that has propelled their testing program to success. In the first of a two-part series, here are four fearless pieces of advice from testers at Visa, Wiley, TripAdvisor, and Move, Inc.

If you work at a digital agency, the decision to add optimization services to your book of business should be a no brainer. We interviewed some of the top agencies out there to create a framework to help others get started. Learn why optimization is a lucrative offering for your agency, how to set up a team and structure client engagements, and other tactics to grow your book of business with optimization.

Discovery Communications is a global mass media and entertainment company with an astonishing portfolio of television networks, including the Discovery Channel, Animal Planet, TLC, the Oprah Winfrey Network, and Science Channel. It has 2.9 billion global subscribers, a reach that totals 2 in 5 people on the planet.

The product team at Discovery Communications is driven by testing; they’re constantly iterating on their user experience to improve both content engagement and their display ad metrics.

One of the most high-impact ways to boost top-of-the-funnel conversions is through A/B testing and therefore optimizing your landing pages. Landing page optimization is a method of improving your landing page design to increase engagement, generate more leads, and produce more desired actions. Landing pages are lucrative places to focus your optimization efforts because they are the hub of lead generation efforts for your business, and quite often, they’re templatized. Uncovering a win on one landing page could lead to exponential wins on similar landing pages as well.

Here are some key ingredients to help you build a well-optimized, high converting landing page.

After two action-packed days of knowledge-dropping, networking, and nitro margaritas, Opticon 2015 has come and gone. In this post, we let the attendees tell the story of Opticon 2015, as it unfolded through their eyes, complete with pictures, Tweets, Instagram posts, and more.

Opticon is comin’ in hot! …with only 19 days before the world’s leading experts in experience optimization and personalization descend on San Francisco for two days of learning, networking, knowledge-dropping…and of course, an insane amount of fun.

While it may not be time to pack your suitcase just yet, it’s never too early to start preparing for a meaningful conference experience. We’ve compiled a list of tips to help you make the most out of your time at the conference, with recommendations for prepping beforehand, maximizing your time during, and following up on your experience after the conference.

One of the most important components of a successful optimization program is velocity – the ability to build a test, run it, collect data, and put that data into action quickly. Velocity helps optimization programs gain traction and garner executive support. The faster you get up and running, and the faster you can build and execute tests, the faster you can start proving value with results. BONUS: It can also make a whole lotta cash money. Take Smarter Travel’s story, for instance.

The bad news: If you have an e-commerce website, mobile site, or mobile app, it’s likely that up to 72% of shoppers abandon their shopping cart before completing a purchase in your store.

The good news: This post (and a little optimization) will help you fix that.

Here at Optimizely, we work with a number of retail teams who are experimenting with new and unique ways to drive revenue from their online stores. I recently spoke with several of these retailers and others experts to learn about their successes and failures, and have combined my findings into our latest long read: The Ultimate Guide to Optimizing Your Online Store.

This post summarizes some of the test ideas retailers have found most impactful for optimizing the experience they deliver shoppers.