11 months of the year, that unattractive hair between your nose and mouth is frowned upon and not respected. Well during the month of November, men decide to flaunt this unique facial hair, compete against others growing a stache all while raising vital funds and awareness for men’s health, specifically prostate cancer. The celebratory month is coined: MOVEMBER.

Rickard’s has stepped up their advertising and invested heavily in their proud partnership of Movember. What once has a tongue and check event, has now captured advertising $$$ from a national beer brand. The partnership is an outstanding cause marketing program that appeals emotionally to consumers. More so than commercializing Movember, Rickard’s is engaging consumers and sharing content with their fans.

Check out the custom cans, dedicated facebook tab along with Movember video assets they created in support.

A missed opportunity was to brand these pint glasses which depict 4 stylish MO’s.