How Distinct Whiskey started their logo design journey

Company name

THE DISTINCT WHISKEY COMPANY

Overview

The company of The Distinct Whiskey Company was originated by its founders in 2009 who share a passion for exquisite spirits. The Distinct Whiskey Company is the world’s finest spirits luxury club concept that brings the combination of class, music and the luxury lifestyle seamlessly together, priding itself with the reputation as being amongst the most luxurious and elegant destinations for luxury fine spirit e-retailing.

The personality and culture we are trying to get across to our clients that see our logo is the perception that our company is very conscious about tradition and a deep respect for not only our clients but our product - but in a very corporate sense.

The Distinct Whiskey Company is dedicated to perfection and for the quality it stands for. The Company is fearsomely passionate about client service. We would like our Company to be recognized as a dynamic and energetic company that will infuse its traditional beliefs into its high standards of service and continue in its cause to obtain only the very best quality product within our fine collection.

Tell us a bit about who you are and the people you reach

Age Group: 40 - 55

Our clients are active, sophisticated and very affluent individuals who seek quality, exclusivity and elite access to our fine spirits. Please be aware that this demographic is extremely brand conscious and are willing to pay a premium for the very best. Our client demographic are either in positions of high senior management, CEO’s or the astute collector. These clients spare absolutely no expense in obtaining the best so our logo must have a deep respect for this client group.

Our company Slogan is: Iconic Spirits for the Few

So please include this in the logo.

Requirements

We would like you to create a very powerful Coat of Arms. Please design this with a black or dark golden/honey background in mind. Keep the logo in one color only please - preferably white, silver or gold.

The guidelines below:

1.Logo to exceed the highest standards of written and visual presentation in all print and digital media. AVOID at all costs any reference to a bottle or a glass.

2. The name of THE DISTINCT WHISKEY COMPANY and our slogan must sit under the Coat of Arms. Font should be simple and in CAPS only but we like the Trajan font. But please experiment.

3. The letters of DWC must be used within the logo.

4. Incorporate a lion within the logo - but not a growling lion. More Peugot lion like. No Clip Art or Stock photos please.

5. It must represent the following:
a. Sophistication but a minimalist feel - so not too complicated as it has to look clear on a business card.
b. Wealth and Power without the bling (Avoid the cartoon look)
c. Centuries of family TRADITION
d. Elegance, World Class but not childish (remember to respect our demographic)
e. Exclusivity