Catalina White Paper – Engaging the Selective Shopper

Engaging the Selective Shopper is a new study by Catalina that looks at the purchasing choices of American shoppers across available UPCs on supermarket store shelves. Its findings illustrate that product choices are a very personal undertaking. Across tens of millions of shoppers, no two consumers are the same based on their purchases. They are also highly selective. Over an entire year of shopping, a consumer buys on average less than one percent of the available UPCs in a store.