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25 Ways to Gucci: Shanghai’s Style Remix

China’s sprawling fashion capital, Shanghai, has long been revered for its idiosyncratic sense of style—a mix of Eastern and Western influences historically chalked up to the influx of Hollywood films during the ’20s. Nearly a century later, that blend of modern and traditional cultural inspirations continues to impact Shanghai’s style tribes.

Here, we meet six families who epitomize the current Shanghainese aesthetic—from a young couple (Wang Yueyi and Jing Yue), who share a love of hyper-saturated prints and classic sportswear, to a Chinese doctor (Gao Rongrong), who cites both her mother and daughter as her primary sources of fashion inspiration, to identical twin sisters Guan Ziwen and Guan Ziyun, whose matching looks go viral on Weibo nearly every day.

Each grouping is captured wearing their pick of Gucci’s Pre-Fall ’18 collection on the streets of China’s most stylish city.