Tourism

Driven by what’s important to Minnesota tourism

Minnesota’s $15 billion tourism industry relies on research and education from the University of Minnesota Tourism Center. Our research and education stays relevant because we stay in touch with the industry and communities.

Research

Our research examines current issues and emerging trends that affect the tourism industry.

Visitor profiles give communities and local businesses information about their visitors.

Tourism policy and sustainable tourism

Other research projects cover topics such as workforce issues, biking and what draws visitors to Minnesota. Explore our research reports to learn more.

Education

When visitors come to Minnesota, they expect excellent customer service, successful festivals and events, and great experiences. More than 100,000 participants have benefited from our three core program areas:

Our research-based educational programs can help your community create and sustain local tourism experiences.

Engagement

Our partnerships extend our work to all 87 counties in Minnesota and beyond. Our affiliates bring additional expertise in areas that impact the tourism industry.

Our 22-member advisory committee represents the breadth of the tourism industry across the state. They keep us in tune with emerging trends or concerns.

About us

We have been strengthening Minnesota tourism for more than 30 years. Learn more about how we formed and important dates in our history.

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Curt Carlson

In 1987, the University of Minnesota Tourism Center was created. That same year, Curtis L. Carlson made an initial gift to establish the Carlson Travel, Tourism and Hospitality Chair. This gift inspired additional gifts from over 130 tourism industry supporters.

Over the years, projects supported with Carlson Chair funds have made an impact in every Minnesota county and tourism sector. As a result of our research and educational efforts, social, political and cultural capital has increased across Minnesota.

2017 — Licensed At Your Service program to University of Missouri Extension

2015 — Translated and culturally adapted At Your Service program for use in Morocco