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New Grandville Target store has its first neighbor: ULTA Beauty

Tanya Daniels walks past the Ulta Beauty development next to Target in Grandville Tuesday, October 9, 2012. Daniels, who is from Grand Haven, was going to Target on its opening day.
(Cory Morse | MLive.com)

GRANDVILLE, MI -- The newly-opened Grandville Target is quickly getting some retail neighbors in a yet-to-be completed shopping center being constructed down the road from RiverTown Crossings Mall.

ULTA Beauty will launch its weekend grand opening at 9 a.m. Friday, Oct. 19. The retail chain is offering a host of freebies including gift certificates, makeovers and
consultations in cosmetics, skin care and hairstyling to bring people through the doors.

The first 100 shoppers daily from Friday through Sunday will receive gift certificates ranging from $5 to $100 or a free salon service. The first 1,000 visitors to sign up for the retailer’s loyalty club will receive a gift bag.

The 10,000-square foot store, at 3160 44th St., will carry more than 20,000 products including brands Dermalogica, Murad, Bare Escentuals, Smashbox, Pureology and Redken and along with the beauty retailer’s own ULTA brand.

“We have five more that we have signed that we can’t announce,” said Weirda, adding he expects there will be at least 10 to 15 additional tenants.

Weirda anticipates the 375,000-square-foot shopping center is expected to be built out by the end of 2014. With anchor stores Target and Cabela’s seeing most of that space, Weirda says he is looking for tenants for about 145,000 square feet that includes outbuildings to be constructed along the development’s perimeter.

“It’s going extremely well,” said Weirda. “Better than projected. We have the right anchors, and Target is a fantastic neighbor.”

Target is drawing smaller beauty and fashion retailers, while Cabela’s is expected to attract restaurants.

“It’s really mixed use,” said Weirda. “And combining the right type of retailers is the task we have. I like to look for businesses that can play off each other.”