Who is this presentation for?

Product designers, product managers, designers, and those working on UX

Prerequisite knowledge

Familiarity with product design concepts and general practices (useful but not required)

What you'll learn

Gain an overview of product best practices and learn how to implement them in your organization

Explore real-world examples of product design best practices

Description

As the first designer hired at MailChimp, Aarron Walter founded the product design practice and scaled it as the company grew from just 6 employees to 550. The waters were at times difficult to navigate for him and his team, and constant company growth required adaptation.

Eight years later—and now leading the Design Education team at InVision—Aarron has a new perspective on the challenges of creating a strong design practice. Visiting companies in various stages of growth has taught him that the struggles he experienced are actually common to many teams. We’re all on a difficult journey as designers, doing our best to press forward. If only we had a map.

Aarron shares hard-learned lessons, guiding you around the obstacles that tripped him up and exposing the shortcuts that helped his team succeed. Along the way, he’ll explain how other design teams also found their way and learned to develop a stronger design practice.

Aarron Walter

InVision

As the vice president of design education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups, and venture capitalist firms. He is the author of the best-selling book Designing for Emotion (A Book Apart). You’ll find @aarron on Twitter sharing thoughts on design. Learn more at Aarronwalter.com.