Drop A Brick

Project Drop-A-Brick is an initiative to help conserve water during the ongoing drought in California. Drop-A-Brick is a product made of natural rubber with a hydro-gel core so it safely conforms to the many different shapes of toilet tanks, even bending around plumbing.
I helped kick off the Indiegogo campaign by refining and producing the logo as a digital asset. I also produced digital assets such as web page layouts (design only), infographics and charts. Giggling like middle-schoolers was the norm for the team, as puns are creatively sprinkled throughout language. Result: the campaign is moving fast! Shock Top Brewery has donated $100,000! Support this cause by dropping a brick in your own toilet, or you can drop a brick in a friend's toilet!
Agency: Tube Media