Gwenevere Rides Toys

Family Home Entertainment, a division of LIVE Home Entertainment is releasing three volumes of New Frontier Entertainment's Princess Gwenevere and the Jewel Riders on video. The volumes, each containing two episodes from the regular series, will be released on January 23....

Family Home Entertainment, a division of LIVE Home Entertainment is releasing three volumes of New Frontier Entertainment’s Princess Gwenevere and the Jewel Riders on video. The volumes, each containing two episodes from the regular series, will be released on January 23.

Leading up to the release date, Hasbro, in an exclusive agreement with participating Toys ‘R’ Us, offered an episode from the program on video for free with the purchase of a related toy through November and December 1995.

A television advertising campaign, featuring a 30-second commercial for the toy ends with a five-second tag at the end for the video, is airing nationally on children’s cable networks with some spot buys. A cross-sell insert for the video will be included with eight of the boxed dolls in the Princess Gwenevere line and a cross-sell insert for the dolls and a $1 mail-in rebate is offered with all videos released in 1996. As well, a national ‘Watch and Win’ contest throughout February offers viewers the opportunity to win Princess Gwenevere videos and toys when kids mail in the correct code words from the show.