Automatic.com

Automatic.com

An new look for the connected car industry leader

The Automatic.com website needed a frontend and backend overhaul, and needed to contribute to Q4 sales for the 2014 holiday season. The team set out to first update the four primary pages of the site (Homepage, How It Works, Features and License+). The work on these four pages would being the venue for a bulk of the work to establish a firm foundation to then overhaul the rest of the site.

The previous version of automatic.com was desktop only. The redesign was mobile first from the ground up; including the first incarnation of a comprehensive digital marketing front end style guide, content-first architecture, and designed and built to the latest web standards at the time.

Responsive

Side-by-side comparison of the mobile-first responsive design in action.

Modernized Desktop Web

The desktop version featured key enhancements including background video, interactive content, and optimized components.

Full Desktop Web Design

Specs

Who doesn't like a good Chuck Norris joke mixed in with all the details?