Insurance

As consumers look to move home, or purchase the big ticket items that go with it - like new cars, furniture and whitegoods, they’re also thinking about protecting their investments. Insurance messaging is relevant and welcome in the realestate.com.au environment.

While insurance rates are relatively high amongst our audience, they are also more likely than the average Australian to be open to changing insurance providers.2 This may be because of the extra financial pressures of property ownership, changes of living situations or a desire for extra protection as their assets grow.

This frame of mind also triggers them to think about protecting other parts of their lives – such as their income. Even those simply browsing the realestate.com.au site to get an idea of the current value of their property may be receptive to making changes to their insurance in line with this. With so many different reasons for our audience to stop in, there are many opportunities for insurance advertisers on realestate.com.au.