Except here’s what no one will admit to: it’s one huge lie. Natural or minimal make-up often takes make-up artists hours to create.

Faking glowing, flawless skin is actually one of the hardest parts of a make-up artist’s job. I know, I used to do it.

Yet, we’re expected to believe all it took to get these goddesses ready was a swipe of mascara and touch of lippie.

Well, it’s bullshit.

Take Nigella Lawson’s recent photoshoot for British Vogue, the 54-year-old was according to the magazine, “virtually make-up free”. A spokesperson for the magazine reportedly said all she sported was a spot of blush, a swipe of mascara and – cough- a “little retouching”.

C’mon really? You don’t need a magnifying glass to spot there’s more than a few clicks of the Photoshop blurring tool at play here. And nothing against Nigella Lawson, but I imagine that she first had her skin prepped with a serum and moisturiser followed by fixing spray, primer, some light contouring, foundation, mascara, eyeliner or eye pencil, eyebrow pencil, blush and a lip tint.

It seems like there’s no make-up and there is what is considered a socially acceptable form of no make-up.

If you’ve ever envied a catwalk model’s skin, you should know that there are more than kale smoothies, squats and not eating cheeseburgers to get them looking so flawless.

Take a look at an image from MAC cosmetics latest SS 14 collection (below). The models are stunning: yes. They are too young to have wrinkles yet: correct. But count the number of products used to achieve this no make-up look, I count nine, you?