McMillan reportedly got $10,000 for this, which introduces the “Pay Your Rent for Pennies” auction, which starts tomorrow, and plays a bit like a farce and a bit like a really bad ad. He also gets to throw his favorite catchphrase around a lot, linking the rent being too high to people being unable to pay for digital cameras and iPads and laptops and whatnot — which, in this day and age, is just as important as feeding your children.