Purchasing Billboard Advertising

Billboard Advertising price data and market research for sourcing professionals

Date Published: December 2016

Overview

IBISWorld’s Billboard Advertising procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Billboard Advertising to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.

Billboard Advertising - Recent Price Trend

In the three years to 2016, the price of billboard advertising has increased at an estimated annualized rate of 0.6%. Nevertheless, prices have risen steadily year over year, resulting in buyers being able to budget accurately for purchases of billboard advertising during this period.Price growth has been motivated by greater demand for billboard advertising. The number of businesses has...

Billboard Advertising - Total Cost of Ownership

There are few hidden costs for billboard advertising services that buyers will need to pay. Most costs, including setup, lighting and repairs, are included in the purchase price of the product. The most common additional cost is buying design services for the billboard advertisement because the supplier typically does not provide these services within the ad price. The price for the design of a...

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About this Report

This report is intended to assist buyers of billboard advertising. Billboard advertising refers to the use of large outdoor boards to convey promotional messages. The types of boards falling under this designation include bulletin billboards, digital billboards, poster billboards, wall displays and spectaculars. Suppliers of billboard advertising vary from large-scale national media companies to small-scale localized firms. This report does not include magazine advertising, newspaper advertising, coupon advertising or transit advertising services.