HealthCentral Network, IAC form ad network

Published on April 16, 2008.

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Arlington, Va.—HealthCentral Network and IAC announced a new ad network for pharmaceutical and health care marketers. The new network will include sites from the IAC Ad Solutions network and HealthCentral Network’s portfolio of targeted health sites. Under the agreement, HealthCentral Network will become IAC’s exclusive partner in online marketing to prescription pharmaceutical advertisers.