US$30k Raised on Kickstarter to Make Potato Salad

One of the most unlikely Kickstarter campaigns has turned into a huge success story as thousands of people back Zack 'Danger' Brown in his goal to make potato salad. While his initial funding goal was set at a modest $10, Brown has now racked up US$29,384 in funding with 25 days left to go.

Brown states in his campaign, "Basically I'm just making potato salad. I haven't decided what kind yet."

Backers seem to be enthusiastic about pledging for rewards that include having Brown say their names out loud while he makes the potato salad ($1) and hanging out with him in the kitchen while he makes the dish ($10). Transportation and accommodations are not included. The most appealing pledge level was limited to just four backers at $20 each and is now sold out, but included fabulous rewards including "a potato-salad themed haiku written by me, your name carved into a potato that will be used in the potato salad, and a signed jar of mayonnaise"

"I'm not much for potato salad, but I support your right to potato salad. You have my pledge sir, and I admire the cut of your jib," writes one backer.

Brown has already hit all of his stretch goals, which included $250: better mayonnaise (from the natural foods section, $300: call a chef for a better recipe, and $3000: rent out a party hall and invite the whole internet to the potato salad party - only $10 and above pledgers will be allowed in the kitchen, naturally.