Communications specialist and trainer with writing, editing and graphic design background. Extensive experience writing and editing in print and online media. Ten years experience in external communications on award-winning, industry-leading global corporate website. Nine years experience in local and global employee training.

Key strengths

Writing for web

Editing

HTML and some CSS

SEO

Training and program development

Web content management

Social media

Corporate communications

PROFESSIONAL EXPERIENCE

FREELANCE Writer/editor/blogger, Cleveland, Ohio.................................................2010 – present
Provide writing and editorial services for a variety of local and national clients. I also host a non-commercial alternative health blog.

Writer, NetTrack Marketing (2012 – present)
This SEO provider works with local B2B industrial manufacturing companies to measure and improve the results of their web marketing and search engine visibility.

Received positive review from New York Times bestselling author Seth Roberts.

Increased Facebook business page fans by 1,500% in 6 weeks with targeted ads.

ERNST & YOUNG, Cleveland, Ohio.................................................................................1999 – 2010
Ernst & Young is one of the Big Four accounting firms and one of the largest professional services firms in the world.

Assistant Editor/Production, "The Daily Connection" (2008 – 2010)
One of team of 3 people who wrote, edited, illustrated and produced daily email newsletter for 40,000 employees in North, Central and South America and Israel.

Redesigned the newsletter, increasing readership and allowing the firm to reduce its reliance on other outlets for broadcasting information to employees.

Assumed editorial coverage of all podcasts, contributing to firm's push of this medium as it moved away from more expensive webcasts.

Website Content Manager (1999 – 2008)
Produced U.S. pages of ey.com, an external corporate website, in its evolution over a period of 9 years into 4 unique websites, each with a new team organization and responsibilities.

Edited and wrote copy for site's business unit and marketing pages, contributing to a level of quality that earned the site 7 Web Marketing Association WebAwards.

Project-managed and built websites of firm's most high-profile business units, on extremely tight deadlines and/or with few technical resources.

Led the training of new team in Bangalore after another group's year-long effort failed to progress; began transferring responsibilities after a few months.

Trained employees via teleconference on firm initiatives (such as new visual identity) on behalf of other departments, shortening learning time and reducing communications costs.

BOOKS.COM, Cleveland, Ohio...................................................................................1998 – 1999
Founded by Clevelander Charles Stack, Books.com was the very first online bookstore. It was purchased by Barnes and Noble in October 1999.

Staff Editor
Wrote copy and reviews for and designed 5 departments of the bookstore (see Writing).

AMERICAN CINEMATOGRAPHER MAGAZINE, Hollywood, Calif.........................1991 – 1996
One of the oldest entertainment industry trade publications, American Cinematographer was founded in 1920 by the American Society of Cinematographers (ASC).

Assistant Editor
Edited and wrote articles and industry manuals and assisted with design and production.

Revamped columns on new technology and smaller film/video projects, resulting in increased requests for coverage by potential advertisers.

Edited the American Cinematographer Manual, the leading industry guide since the 1950s, and annual ASC Awards program booklets, collector's items featuring historical photos.