According to Gartner, “Data integration, data quality/profiling and federation software and technology solutions will continue to converge and new functionality will emerge. Moreover, the convergence of data integration and data quality will enable the introduction of data quality into data integration work.”

As customers increasingly seek to converge data quality and data integration processes, the partnership provides the benefit of both Melissa Data’s leading data quality offerings and Pervasive integration capabilities.

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All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence