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If you’re going to rebuild a company’s customer service reputation and customer experience, good foundations to start building on include transparency, accountability and brutal, yet humbling honesty. Kudos to the Comcast team for starting down this path.

We’re holding ourselves accountable and we are working hard to make real improvements across the board. While it will take us some time, we can and will do better than this.

Each Twitter-activated vending machine incorporates a touch-screen interface to display the instructions to the consumer. The consumer is prompted to “tweet” a specific #hashtag to a dedicated @handle from their mobile device. Once the consumer tweets the @ and #, a product is immediately dispensed from the machine. Apparently, the machine utilizes a unique hashtag that is specific to the machine, so you have to be standing directly in front of the machine in order to utilize this functionality.