While the fast fashion end of the market spins trends faster than ever, in the wider industry the pace of new directions is slowing down. Maybe as a reaction to today’s difficult and uncertain climate, many brands are honing what they do best by updating key products and tweaking top performers – for example, animal prints stay for another season, and the printed boho style dress remains a key item in many ranges.

But shoppers still want newness, and, to catch their attention, buyers must seek out fresh brands and buy smart to offer a point of difference.

Drapers has unpicked the coming season for you, and freshness comes from a range of different inspirations that are elegantly mixed to create a new mood. There is a touch of the 1970s in retro shapes and colour combinations, a spotlight on tailoring – classic and modern – and a smart-meets-casual loucheness.

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