Using Office as a carrot

Office? On an iPhone? Believe it.

I’ve been screaming from the mountaintop for years that Microsoft should make Office available on other platforms and devices. Until now, Microsoft’s apparent strategy has been to use Microsoft Office as bait to lure customers to its Windows Phones and Windows tablets, but that tactic has failed.

Instead of driving demand for Microsoft’s mobile devices, it just forced users to find compatible alternatives—Documents to Go, QuickOffice, and Apple's iWork apps— for the devices they do want to use.