LOL can actually happen

3) FOLLOW UP, FOLLOW UP, FOLLOW UP! You should start phoning the reporter (at home, preferably) no later than FORTY FIVE MINUTES AFTER YOUR INITIAL PITCH. Continue in two-hour increments, handing over the night-time duties to a subordinate – Remember – The squeaky wheel gets the grease – In this case, squeak every two hours until the reporter covers you.

What is scary is there are PR people that actually do this. This is exactly why I belong to both PRSA and SPJ…to make sure that I don’t forget what it’s like being the other guy.