Company implements real-time enrichment to improve lead generation quality and customer insight.

Fairfield, NJ (PRWEB) May 29, 2014

Ifficient Inc., a technology based interactive marketing company focused on all things lead generation, has purchased real-time data enhancement from Experian Data Quality to improve customer insight at the point of contact and enable more informed business decisions.

“Adding real-time data enhancement can be a valuable tool in understanding the desires and needs of individuals,” said Thomas Schutz, senior vice president and general manager, Experian Data Quality. “Having that insight instantly allows organizations to focus follow-up on quality leads and reduce marketing costs.”

Since 2007, Ifficient Inc. has helped colleges and universities reach their enrollment goals through interactive marketing initiatives and technology. Ifficient Inc. works with more than 500 schools, delivering industry-leading marketing and media through best in class proprietary technology, which helps drive high intent students that enroll.

“We believe in the power of data and analytics. Our implementation of data enhancement from Experian Data Quality will allow us to take another step in delivering high quality interactions between our prospects and clients, every time,” said Jon DelRusso, chief interactive officer, Ifficient Inc. “We are excited to work with the Experian Data Quality team to further the Ifficient mission within the education sector.”
This is the second lead quality and enhancement initiative for the Ifficient team this month. They have dedicated the time and resources necessary to further enhance the engagement process for both the prospective student and their College and University partners. Through these partnerships the team continues to drive high intent prospects that enroll. Expect to see exciting new initiatives of this nature from Ifficient throughout the year.

About Ifficient
Ifficient Inc. is a performance based Interactive Marketing Agency that specializes in the delivery of high–quality data and call inquiries. Targeted consumers are generated from in-house media buys, their owned and operated call center, web portals and a select set of tested media partners that offers clients a balanced and real-time controlled media mix approach. In a monitored environment, overseen by experienced industry veterans, Ifficient enables fully managed, scalable and compliant inquiry-generation solutions through its proprietary lead-management system, Ifficienato. For more information about Ifficient and their vast array of products and services please visit ifficient.com or email sales(at)ifficient(dot)com.

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.qas.com.