Art for Ad's Sake: Reebok Sues
TriStar Over 'Jerry Maguire'

By

Bruce Orwall Staff Reporter of The Wall Street Journal

Updated Dec. 26, 1996 12:01 a.m. ET

Reebok International Ltd. says it provided more than $1.5 million in support for the hit movie "Jerry Maguire" so that audiences would remember an uplifting Reebok commercial that was supposed to be part of the film's ending.

Instead, the company claims in a recently filed lawsuit, the primary memory of Reebok that patrons walk away with is an earlier scene in which a professional football star declares: "[Expletive]...