John Maeda: Three Principles for Using Design Successfully

Feb 21, 2014 8:00 am ET

John Maeda, design partner at KPCB: Startups are not unlike art and design students — they both bring an uncanny work ethic to challenges and opportunities that would normally be viewed as impossible to tackle. Yet some startups clearly “get” design more than others. Among the companies I’ve met so far, those that are successfully using design consistently practice three key principles…