Adding alternative text and a tooltip to images has several benefits. A tooltip is a usability aid, while alternative text will appear if the image cannot be displayed, and is an accessability tool for visually-impaired visitors to your site. Finally, adding this important information to your images is essential for good Search Engine Optimization. Taken from Train Simple's Adobe Muse CC course.

One way to optimize search (SEO) results for your published RoboHelp projects is to make the most of images. This brief 3 minute video shows you (a) how to name videos with purpose-driven titles, (b) use Screen Tip settings to have relevant caption text appear during mouse hovers over an image and also (c) enter ALT Text, which is seen be Google and other search engines that index your context. The steps in RoboHelp 10 are extremely easy to do. Watch the video and let Product Evangelist @maxwellhoffmann show you how: you can do it too!

Erin McNamee comments on the challenges for her clientele, which are primarily internal support staff. She also foresees the inevitable "move to mobile" for most companies, and praises Adobe products which offer google analytics to actually track which portions of your content your customers are returning to

Learn how to spread the word about your web portfolio by adding social media and optimizing your portfolio for search engines to find you. Then publish your portfolio and make sure to keep it fresh with new content that promotes the work you're doing. Utilize the example web portfolio assets to finish and publish your own web portfolio.

Find out how to take advantage of exciting new CSS3 properties as well as underutilized CSS2.1 properties that had poor support in older browsers. Stephanie (Sullivan) Rewis from W3Conversions will discuss some of the more complex new properties and selectors as well as creative, less-known uses for some of the more well-known properties. Learn about tools that enable you to use these new techniques today in front-end and mobile development. Reduce maintenance time, HTTP requests, and make your pages more performant and SEO-friendly.

Join members of the AUC community and Adobe for this 36-minute on-demand seminar on how to create accessible PDF files in Acrobat X and from numerous applications like Microsoft Word, InDesign CS5.5, FrameMaker 10, and RoboHelp 9.

Join Adobe SEO Evangelist Duane Nickull and Flex/Flash Programming Guru Rich Tretola as they demonstrate some of the fundamentals of how search engines build indexes and results, and delve into top techniques you can use to increase your search ranking.