Theme

This concept uses a dynamic arrangement of simple, colourful tessellated shapes. The shapes represent the various facets that comprise the “basics” of what it means to enrich healthier lives. Joined by interconnecting lines, the shapes move toward one place to form a cohesive whole.

Supporting this is the juxtaposition of a serif font against a sans serif font for its overarching theme of going “Back to Basics: Adding Years of Healthy Life”.