The key phrase "look before you leap" has hardly ever been more accurate ! Before starting putting on tactics , it's essential to do your market investigation . Numerous businesses are influenced to embark upon the details before replying the greater inquiries , like who their customers are , how those customers make purchase judgments , where their potential consumers are on the web , and precisely how customers may pick between same firms and offerings.In today's Whiteboard Friday , Rand explains why constructing out a research-based roadmap before starting you building your techniques ( like SEO , content , and social campaigns ) will assist enhance your possibility that results . Leave your mood in the comments below