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A three-month festival celebrating Liverpool music, food, drink and more will launch at the Pier Head on Thursday.

Running throughout the summer, 'The Liverpool Village' will feature a mix of live music, street animation, food and drink outlets and family-friendly activities including crazy golf, Segway rides and Total Wipeout-esque fun.

Organisers say it is the first event of its kind in the UK and is inspired by London's South Bank, Las Ramblas in Barcelona and Copenhagen's Tivoli Gardens.

It will feature two new structures at the Pier Head - including a Champagne and beach bar near the Museum of Liverpool .

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The festival is being run by Martin O'Shea, who said: "This is Liverpool’s South Bank, its Rastro and its Ramblas all wrapped in to one - on what was recently voted as Europe’s finest waterfront.

Las Ramblas in Barcelona is one of the inspirations for the festival (Photo: Getty Images/Xavier Arnau Serrat)

"We are programming our most iconic space for the entire summer to mid-September and want to engage and listen to everyone to make sure it keeps evolving.

"As our start point we are bringing a wide range of modern family-focused activities, street food and juice bars, live musicians and memorabilia, festival wear and souvenir retailers among other attractions."