Much like the gaming industry today, in order to stay relevant, game developers must adapt to the changing demands of their consumers.

When games were first introduced, the widely accepted norm was to sell it as a physical copy, complete with a full package of instructions, cd-rom, and possibly some extra goodies. This shifted towards digital distribution as more and more people realized convenience was one of the main influencers of purchases. This made way for mobile smartphones providing microtransactions and 1-click spontaneous purchases while providing their game or app for free. Finally, the future of this era has arrived as Xsolla announces the Item Bar.

Xsolla is launching a new personal account for game developers and you should be excited for it. This B2B-tool is used for effective data analysis and management of key business parameters while aiming towards the goal to increase the effectiveness of teamwork. Head of Software development, Zhvakin Anton tells us about the main advantages of the new version of the personal account.

1) The New Design

Key business parameters are summarized in a visual infographic: current balance, the number of returns and payments successful, the top 5 countries and payment systems.