FOCUS

Focus was founded in 1992 by Mike Kluge; who was the cyclocross world champion at the time. The year after they paired up with German manufacturer and distribution company Derby Cycle. For the proceeding years they continued to specialise in making cyclocross bikes, with Kluge riding a Focus 'cross bike to win the German national champs and place second at the world championships in 1993.

It wasn't until 2003 that Focus started to make road bikes, with their first carbon frame coming in 2006. Since then they've gone from strength to strength, sponsoring numerous professional road teams such as Milram, Katusha and most recently AG2R La Mondiale, with Romain Bardet finishing second overall at the Tour de France on a Focus Izalco Max.

Currently, Focus places emphasis on not spending a fortune on marketing in order to keep the price of their bikes at a more affordable price point. Their employees are made up of ex-professional cyclists whose ideas help shape and design new models every year.