Web Marketing

Wednesday, January 03, 2007

Top Tips For Internet Marketing

By Rich Henderson

Benefits of Marketing Online

Marketing rules are the same no matter how big or small your business is: (1) brand your product, (2) determine who your target audience is, (3) get the sales, and (4) establish repeat customers. Online marketing is very effective in managing all four of these rules.

Online Marketing Defined

The definition of online marketing is: Placing your business or product on the Internet for millions of users to access so that you can turn your website into a strong tool to maximize your sales and business potential.

But online marketing is much more than putting your advertising online. Marketing online includes such areas as communicating with your customers, promoting your business or product online, and making sure that your website content is useful and up to date. The great thing about online marketing is that you don’t need to have a huge budget to put together a marketing campaign that is effective. There are tools that you can use to make your marketing techniques easy and profitable such website templates, shopping cart templates, and online marketing templates.

What You Need for Online Marketing to be Successful

There are some important points to consider before you get into the strategies and intricacies of online marketing:

• Communication. An important part of online marketing is how you respond to your customer’s e-mail. You don’t want to lose potential customers after you’ve made the effort to have them visit your website and then contact you for more information. E-mail is a very effective and cost efficient way for you to generate more sales. The key to this effectiveness is “consistency”. You need to be consistent in your response to your customers. You’ll also want to make sure that the tone of your e-mail corresponds with the tone you’ve set in your website content.

• Human Resources. If you’re going to succeed online you need to have enough people working with you. Efficient websites incorporate a personal touch with a fast response time to customers. Your goal is to turn the visitors to your website into customers. The standard time for a return e-mail is from 48 to 72 hours. If you wait any longer to e-mail back you risk losing the customer. This means that if you don’t have the man power to return e-mail in two to three days you need to take another look at your marketing strategy.

• Products people want to buy online. Before you start marketing online you need to be sure that you have a product or service that people want to buy. Customers need to find a value in what you’re selling. There are two motivating factors when it comes to selling online: cost and convenience. Ask yourself if customers will find it easier to buy online than finding a local store. Is it cheaper for them to buy this from you online?

Richard Henderson runs his own internet marketing business from home and enjoys publishing articles and ebooks for websites as well as his own customers. You can visit his latest website which is about the imminent release of Internet Marketing Quickies Volume 2 from Andrew Fox.

Thursday, December 28, 2006

The Infallible Truth About Internet Marketing

The internet gives you an opportunity to reach people you simply can't reach otherwise. The internet gives you the opportunity to compete with people you couldn't have otherwise.

Yes, the internet is making millionaires at a rate that is really alarming. However, there is something it has not changed: sowing and reaping.

By sowing, I refer to the principle that you don't get without first investing. That investment may be money, time, skill, knowledge or a combination of all or some.

Those who are making massive incomes online are giving massive value for those massive incomes. Yes, the internet makes it a lot easier: Processes can be automated, cost reduced dramatically, a wider audience reached more easily, strategies measured for effectiveness and so on.

But they all involve work. The idea that you'll be sipping Margarita at the beach and just log in to check the thousands of dollars you've made within the past twenty four hours can be very misleading.

Yes, you can check your earnings while having a vacation. But you can't set up the structure that makes you any reasonable earnings while sun-tanning or frolicking somewhere.

If you're new online, welcome. But don't feel you're any different if you see yourself working eight hours a day six days a week to get your online business up and running. Some of us do 100-hour weeks and more.

Yes, you can have very flexible hours but you must invest hours if you intend to make any reasonable income online.

The painful part is that some folks invest a lot of time and money in their internet business but get little or nothing for it. I can show you a system that won't break the bank that is sure for those of you who are not afraid of working hard and smart.

Internet Marketing Strategy

By Clint Pollard

Have you found an Internet marketing strategy that works for you? If you have you are one of the lucky ones. I am not saying that because most people can't find a good Internet marketing strategy, because most people can. I would even say most people do find a good Internet marketing strategy. You may be thinking if most people can find a good marketing strategy why do so many people fail at Internet marketing. One reason is because there are so many good Internet marketing strategies, that's right there is no secret way to make money on the Internet, there are many ways to make money on the Internet.

If you have been in Internet Marketing for over a year chances are you have already found a marketing strategy that will make you a lot of money. You may not be using that strategy right now, because there are so many you decided to try a different strategy. I think this is the main reason people never make any money on the Internet. Has this ever happened to you, you try a strategy for six months and at the end of six months you have made less than $100.00. Then you visit a forum and see a post where someone is making thousands of dollars using the same strategy you were using. I know it has happened to me.

This is when you start thinking nobody is making money on the Internet, they are all lying it is impossible to make money on the Internet. You may be ready to quit at that point. Now it is very possible some people are lying about what they make, but it is also possible that we may not be working as hard with our strategy as some other people are. Let me give you an example. I am making a little money with some ads I have on a website, but I know another guy that is making 50 times what I am making and we started at the same time. We use the same strategy so why is he making so much more than I do? I did a little checking and found he had written 50 times as many articles as I had.

I have to be honest I don't like to write so it would be hard for me to write the number of articles a writer could write, but I could have written more articles than I did, I was just lazy. We are in business for ourselves and we don't have someone to make us do what we know we should do. Let me tell you what I think is the biggest problem having an Internet business, see if you agree with me. We work our Internet business for months and months without making a dime, it is only logical that we assume our strategy is not working so we give up on that strategy and start a new strategy, but did we really work each day as hard as we could have, or did we read emails and visit forums and waste a lot of time. I know I am guilty.

There is a solution, hire a mentor. Not just any mentor find a mentor that you know has used the strategy you are using and is making money using that strategy. Will you learn a lot of new secret tricks to use in your strategy, the answer is maybe a few, but not many, you will probably know as much about that strategy as he does. What is going to help you by having a mentor is he will tell you what to do and he will expect you to do it. Now you will know the strategy works and you will have someone making sure you do the work that is necessary to succeed. Many people will not take my advice, because they feel like they know as much as the mentor, and they may, but it is not the knowledge you are after from having a mentor, it is the guidance.