Lifestyle doyenne Martha Stewart is partnering with Aerosoles to be its brand ambassador and collaborate on a line of footwear, handbags and accessories for the footwear retailer.
The first style will be a limited collection of rain boots for holiday, to be followed by a complete collection for spring that will include casual and dress flats, heeled sandals, luxury mules and slides, as well as espadrille wedges. Handbags and accessories will follow.
Stewart said, “It’s fun. What we’re trying to do with Aerosoles [is] make gorgeous shoes at the right price.”
She spoke about a recent visit to Bergdorf Goodman’s shoe salon. “You couldn’t move. There were so many people shelving out thousands of dollars for a new pair of shoes. The shoes were gorgeous, but the average Joe can’t go there. We’re trying to make affordable shoes for the average person.”
First up are the equestrian-inspired rain boots, under the tag Martha Stewart for Aerosoles, which will range in price from $ 79 to $ 99. According to Stewart, they will sell on Aerosoles beginning Nov. 1, and later on at QVC, where Stewart already sells her apparel offerings. She said there was no decision yet on whether her shows will mix the fashion and