Cleveland’s Burning: 21 Set Themselves on Fire for Guinness World Record

In the city of the flaming river, a group of people lit themselves on fire to set a new world record. The 21 burners gathered on Saturday in the parking lot of a local restaurant as a roaring crowd counted down.

Cleveland printing company Hotcards staged the spectacle as a fiery fundraiser on the banks of the Cuyahoga River, a waterway once so polluted it famously caught fire in 1969.