"We cater to the casual NBA fan, that's our core audience," Yormark said. "So when you think about every arena selling opposing player jerseys at the concession stands, and when you think about attendance always being greater when you have the key matchups and the best players in town, why wouldn't you do it? It gives the fans another added benefit, not only to embrace their favorite local player, but also a member of the opposition that they also came out to see."