Ion Television

Contents

Pax Net (pre-launch)

1998

Prior to its launch, the network that would be initially debut as Pax TV, was origianally intended to be named Pax Net.

Pax TV

1998–2005

Ion can be traced to the original channel nine years prior to the renaming, Pax TV, in 1998 by Lowell 'Bud' Paxson, co-founder of the Home Shopping Network and chairman of Paxson Communications. In 2004, the colors of the logo turned white.

1998 ID with water

1998 ID with American flag

1999 ID with slogan "Share the Wonder"

1999 ident with "Where wonders never cease"

2004 ident with "Oh what a night!"

2004 version of the logo.

The PAX logo bug in an episode of "The Adventures of Super Mario Bros. 3" with Mario and Luigi.

I: Independent Television

2005–2007

On June 28, 2005, Paxson announced it would rebrand Pax as I, in order to reflect a new strategy of "providing an independent broadcast platform for producers and syndicators who desire to reach a national audience." After the transition was complete, Pax TV would continue to air programming under its Pax brand on one of its digital channels over the air and in select cable homes. Some media observers jocularly postulated that I was code for "infomercial", due to the amount of paid programing on the schedule.

Alternative logo for I, with the color orange and a shadow behind it. Also used as an ident.