Marketing Cloud

Salesforce Marketing Cloud has been widely used by Marketing professionals across the globe. It includes different marketing campaign in the form of email marketing, mobile messaging, Phone calls, Webinar or conferences, Social media marketing etc. It was initially founded as an email marketing vendor. which maintains mailing list and schedules and also gives an insight of whether the emails has been viewed, clicked-on or forward. The subscription of marketing cloud is based on what services(features) you are taking and how many users are going to use it.

The different modules of Salesforce marketing cloud are:

Social Listening

Social Content

Engagement

Social Ads

Measurement

CRM Integration

Source: Salesforce

Salesforce Pardot:

Another Marketing automation tool is Salesforce Pardot, It is marketing automation solution for B2B customers.It combines a full package or suite of tools that help marketers establish meaningful connections, generate more pipeline, and empower sales to close more deals.

There are numerous benefits you can get from implementing Pardot automation tools: