Pick & Roll

Pick & Roll is a branding project for a language school with a twist. It’s marketed towards kids who like to play basketball. During the class, kids play together a game in which they need to communicate in the English language, not their native one. Of course, this is just one of the types of classes students can have. The term “Pick and Roll” is from basketball, it’s an offensive play in which a player sets a screen (pick) for a teammate handling the ball and then slips behind the defender (rolls) to accept a pass.