Like a bicycle wheel, your content marketing strategy should be made of a range of incredibly lightweight components that, when put together, have the strength to support the weight of your entire marketing strategy.

The Hub: This is the center point from which you hang all of your marketing spokes. Your content marketing hub is your corporate blog. You cannot build a wheel without a hub, so before you spend a single penny or invest any time on content marketing, you should make sure your blog is in good shape.

The Spokes: Your spokes represent all the different types of content you host on your blog. They could be text-based articles, photographs, videos, infographics, etc. Your spokes need to be regularly spaced and in good shape or your marketing “wheel” will fail.

The Rim: This is the thing that holds all of your content marketing spokes in place and distributes them in an even and efficient manner. The rim is your email marketing and social media marketing strategy.

The Tire: This is your style of delivery. Are you rough and ready like a mountain bike tire, or slick like the tire on a road bike?

The Brakes: Brakes don’t come as standard with your content marketing strategy. If you stop, you’ll find it difficult to start again. So keep pedaling your way to content marketing success.

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