Does My SEO Company Need an Audit?

Are you wondering if your company’s SEO firm is doing the best job they can? Are they really helping your business and living up to your expectations? Have they actually helped improve all aspects of your business’s search engine optimization strategy? These are just a few important questions to ask yourself. It is imperative you periodically check in with your SEO company, evaluate their performance, and check to make sure they are really helping your business and website.You are likely paying them a substantial amount to keep your SEO up-to-date and on par with your competitors – so taking time to evaluate your company’s SEO firm to ensure that they are doing what was promised and increasing your web traffic and rankings is necessary.SEO agencies due need to be allowed a certain amount of time to implement their strategies but blindly placing faith and trust in them isn’t in your best interest. In fact, this is the biggest mistake many companies make. Like most people and businesses, search engine optimization companies need to be help accountable, questioned, and must remain fully engaged and transparent, providing your company with regular updates.

In this post, we will explore the most important reasons why you should check in with your SEO company periodically to make sure they are continuing to do their job well.

Are they telling you what they are doing?

If you are having trouble reaching your SEO company, getting answers to questions, and the like, you may want to complete an SEO audit on them. As a paying customer, it is your right to know exactly what they are doing and how they are doing it. They are required to provide insight on the techniques and the strategies they are using on your website.

Therefore, if you find they are being secretive and are not fully divulging their practices, you may want to evaluate what they are doing and how they are doing it. Doing an SEO audit on them can provide you with much needed insight on what exactly they are doing and if you approve of the means and end result.

Is the content they are creating of high quality? How are your Google Rankings?

One of the most important aspects of SEO is good quality and reader-friendly content. One of the worst offenses of your SEO company would be for them to create content solely for search engines and not for actual people that is keyword stuffed, low quality and provides very little value. Content like the latter can actually make you rank lower on Google.

Take the time to read over some of the content they are crafting and see if it’s well written and high quality content. If you feel like the content is subpar, it may be time to audit your SEO company.

Most SEO firms send some kind of monthly keyword ranking report so you can monitor your keyword rankings in Google on a regular basis as well to make sure your site is ranking highly on Google. This is an easy way to gauge whether they are doing their job properly and actually helping your website rank better.

Self-monitor your website’s organic traffic?

Again, do not just blindly trust your SEO company – keep an eye on your website’s organic growth as well. This is simple to do and can provide awesome insight into if the company is doing a solid job. If the web traffic you are getting from Google and other search engines is steadily climbing for a few months, then they are doing a good job. However, if it is going down or not growing at all (or even growing too slowly), you need to audit them and figure out what’s going on. Make sure you have full access to your Google Analytics so that you can easily check.

Check out your backlinks

There are tools that allow you to access or see backlinks that are pointing to your site. For example, Google Webmasters tool allows you to download the most up-to-date backlinks that Google has indexed. Monitoring your backlinks allows you to see if your SEO agency is performing white hat link building techniques or if they are getting low quality backlinks that may get you slapped with a Google penalty.