As per the Uber scheme, prior to the wedding, hosts can specifically buy promo codes based on the number of Uber rides on a dedicated page on the WedMeGood website. (Reuters)

Online-cab aggregator Uber has partnered WedMeGood, a wedding planner website that aims to provide transportation management solutions during weddings. The launch of UberWEDDINGS has been implemented in 12 cities across the country so that passengers can avail convenient and cashless mobility solutions. This scheme will be active till February, 2017 in New Delhi, Ahmedabad, Bengaluru, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Ludhiana, Pune, Udaipur and Lucknow. This UberWEDDINGS scheme has already been experimented in US, that includes premier cities like New York, Los Angeles, Washington DC, San Francisco and Boston.

Uber India’s Prabhjeet Singh said, “Weddings in India are an elaborate affair, often spanning month-long planning celebrations. … they bring in the logistical challenge of coordination and managing commuting needs”.

As per the Uber scheme, prior to the wedding, hosts can specifically buy promo codes based on the number of Uber rides on a dedicated page on the WedMeGood website. These codes can be used as an extension to invite guests to enjoy free rides during pre-marriage preparations. The hosts will then be able to keep a track of their guests’ travel expenses too without a fuss via UberWEDDINGS. These promo codes can be customised with the host’s name or their wedding hashtag.

With demonetisation increasingly leading people to go for digital payments, the cashless aspect of the Uber scheme is a highlight and may serve as a significant lure for those who want to avoid payments hassles.

Estimates suggest that weddings in India generally involve expenditures of as much as a mammoth $40 bn in totality.