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Sunday, 15 December 2013

Koma For Mugler

The London-based designer - who starts his new
role in January - will unveil his first collection for the brand in
June with pre, before making his catwalk debut in September during
Paris Fashion Week.

"We want to write a new page for Mugler, putting it back on the
map in the fashion business," said Virginie

"We want to write a new page for Mugler, putting it back on the
map in the fashion business," said VirginieCourtin-Clarins,
director of development, marketing and communications at
Mugler Fashion. "We have the potential to modernise it and I think
the potential is huge."

Koma replaces Nicola Formichetti, who left the French fashion
house in April to join Diesel as artistic director. The designer's
arrival marks the first stage of rebranding for Mugler, with a
renewed focus on women's ready-to-wear. Courtin-Clarins said that
Koma's feminine body-con signature is "in the same line as the
Mugler DNA, yet he has his own modern and unique vision of a
woman".
"We agreed that we wanted a real couturier," Courtin-Clarins
told
WWD. "We feel we need to focus on the product, and that's
why we're starting with the pre-collection."
"I am deeply honoured to take up the role of artistic director
at Mugler - a house for which I have the utmost admiration and
respect," Koma said. "For me, Mugler is the most extraordinary
fashion house with an undeniably audacious heritage."