Getting ready for the real start to the holiday season tonight, when the clock strikes Midnight, and Thanksgiving is upon us. Not three weeks ago, when retail outlets and radio stations started jamming yuletide music down our gullets. Not when the Halloween crap went on clearance. Tonight. Midnight. Thanksgiving.

I used to associate Thanksgiving with eating a little turkey and watching a little football. Now anymore, it's a half-dozen or so stupid motherfuckers camping out to be at the front of the herd when Walmart cracks the doors open. This is the facepalm material, people, and this is the dumbening in full effect. You go camping to commune with nature and get some recreation, you go camping for concert tickets. You do not go camping for a damned cell phone. Kind of hard to compare sleeping in a tent to score KISS tickets to sleeping in a tent to get a $600 cell phone, play with it for three days, and then bitch relentlessly about it in online forums. I've done neither, and not because I'm not adventurous, just smart enough to have bought the tickets at the box office and the cell phone at the sales counter. You know, during regular business hours, so I can spend my midnights writing or drinking and playing a video game or having sex with my fiance. What us grown-ass adults call nighttime shit.

The whole concept of Midnight product or movie releases has always boggled my mind. Seems to be less about how much sales revenue is generated, or how many units ship and sell, but how many people you can potentially sleep deprive into anti-social behavior. I mean, call me old-fashioned, but I would much rather have a potential riot over an XBox game while the sun's up and you can see all the players. That, and blaming shit on full moons is backwards and stupid.

Not that we aren't preparing for the Black Friday weekend here and at Free Rein Media. We are planning to be pretty aggressive with the social media marketing from this Friday through next Monday. We have made some pretty good strides with the Really Funny Tees brand at Free Rein, and we are in the planning stages for even bigger strides in 2013. What better way to do that than to finish the year big. Like a boss is how I believe the kids are saying it this year. But just remember people...we're an online company. Put the camping shit back in your car, take a nap, and get back with us later. You'll never look stupid shopping our stores in your pajamas. We promise.