Category Archive for ‘Marketing’

During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics and strategies that set you up to receive traffic without paying for each… read more →

Today we offer you a guest post from tech writer Owen Andrew, covering off some ideas for improving SEO if you are a small local business. You can find Owen on Twitter @OwenAndrew7. As mobile browsing volume continues to rise and overtake desktop search, mobile SEO becomes more and more vital to businesses. And it turns out that this is especially… read more →

Today we offer you a guest post from Ernest Thompson of http://buyviewsreview.com/, reviewing some ideas to help you generate content for social media when promoting your brand. Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary. Having brand new content… read more →

By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search Engage your target audience and… read more →

We are nearing the end of the first month of 2015, and most of us should have a good idea of what new inbound marketing strategies we want to tackle this year. It always pays to review what we did in the previous year, analyze what worked and didn’t work, and come up with areas of improvement. After having several… read more →

Every now and then I’m allowed to have ‘fun’ at the office. Typically, this fun is forced upon me in the form of videos vaguely related to the social media job at hand. One such bit of fun was actually enjoyable! The video below talks about Facebook fatigue and your friends, and is a pretty good time for a free… read more →

Happy New Year! With 2015 having arrived, we should not be surprised to see a slew of “predictions” columns and other content items coming out. Last month, the Content Marketing Institute was kind enough to include my thoughts in their annual predictions piece. Earlier this week, a nice infographic went live on the Curata Content Marketing Forum Blog that aggregated… read more →

With the holiday season in full force, it can be easy to focus all of our attention on the stretch run, looking forward to some time off spent with family. Some companies even have an annual “shutdown” for the last week or two of the year, taking advantage of the holidays to take a break and save operations costs. Regardless whether… read more →

Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics: What is social media Why use social media for marketing What are the types of social media available How to integrate content, social,… read more →

We like to cover more in depth topics here, such as SEO, SEM, Content Marketing, and the like. But at the core of all of these efforts is the website itself. If you are using the web to promote your business, you absolutely MUST have a quality website in place to maximize your reach out into the Internet. This week,… read more →