Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »

Love them or hate them, loyalty programs/clubs have become an important marketing tool in many industries. According to Wikipedia, in marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that… Read more »