This Red Bull Biking Video Follows Petr Kraus in Iceland

Petr Kraus goes Red Bull biking in Greenland in this two minute clip from the energy drink brand.

This video is part of Red Bull’s on going quest to allow viewers to see the world through Red Bull’s eyes. The company achieves this by following athletes to remote parts of the world while they perform stunts. Red Bull also recently released a clip of a wing suit free fall done in Italy.

The branding idea is to have people associate these incredible feats with Red Bull. By showing athletes in far off locations enjoying themselves and adapting to the terrain, it conveys energy, adaptability and opportunity which are all staples of the Red Bull brand.