BluePhoenix Adds Rinaldo From Expedia, Boosts Board and Executive Team

Company Adds Exec From Expedia as CFO, Corkern of Talyst to Board

SEATTLE, WA--(Marketwired - April 30, 2013) - BluePhoenix (www.bphx.com) (NASDAQ: BPHX), the legacy application lifecycle company, announced the appointment of Rick Rinaldo to the position of Chief Financial Officer and Carla Corkern to the company's Board of Directors.

Mr. Rinaldo brings 25 years of financial expertise to the growing leadership team at BluePhoenix Solutions. "I'm excited to have the opportunity to lead BluePhoenix's finance and control functions. The company brings a great value proposition and is unique in its space. I look forward to partnering with the rest of the executive team to focus on growth and delivering shareholder value," says Mr. Rinaldo.

Most recently, Mr. Rinaldo worked for Expedia.com running the Treasury operations group which included worldwide responsibilities for cash management, investments and insurance. Prior to Expedia, Mr. Rinaldo had 15 years of financial experience that included roles such as CFO and Controller and was the financial lead for the turn-around of several companies. "We are excited to have someone of Rick's pedigree to lead our finance team. Rick will help BluePhoenix grow responsibly and continue to build on our improving future," said Matt Bell, President and CEO.

Ms. Corkern has served as Chief Executive Officer and Chairman of the Board of Talyst, Inc. since 2008. Prior to her role as CEO she served as President of Extended Care at Talyst, Inc. Ms. Corkern was also President and founder of Isogen International, until its sale to DataChannel Inc. She brings over 20 years of experience in high-tech and supply chain management, and has helped build a number of highly successful technology companies. Most recently, Ms. Corkern was named one of the 100 Top Women is Seattle Tech.

"We are thrilled about what Carla brings to our board of directors," says Bell. "Her operational expertise, especially from the growth company perspective, will be valuable to our company."

About BluePhoenix Solutions

BluePhoenix Solutions Ltd. (NASDAQ: BPHX) is the leading provider of legacy application lifecycle solutions. The BluePhoenix portfolio includes a comprehensive suite of tools and services for automated database and application migration. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to minimize risk and provide a clear path from legacy platforms like COBOL, Natural/Adabas and others to modern solutions like SQL, DB2, Java and more. BluePhoenix customers come from diverse industries and vertical markets such as automotive, banking and financial services, insurance, manufacturing, and retail. BluePhoenix has 6 offices in the USA, UK, Italy, Romania, and Israel.

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