Flytxt platform gets into Nasscom product excellence matrix

Trivandrum: Flytxt, a leading provider of Big Data Analytics powered solutions, today announced that its platform NEON has been positioned in the ‘Exemplar’ quadrant of NASSCOM’s Product Excellence Matrix for Marketing Analytics applications.

Flytxt platform is the only one to get featured in the ‘Exemplar’ quadrant of the matrix. Nasscom in partnership with Frost & Sullivan has rolled out the ‘Product Excellence Matrix’ initiative to benchmark Indian software products across categories like Business Intelligence and Marketing Analytics. The matrix was created after evaluating more than 60 software products in Analytics domain based on criteria like product innovation and roadmap, go to market strategies, client references and business model.

In a statement, Abhay Doshi, VP – Product & Marketing, Flytxt said, “We are honoured to receive this recognition for our flagship platform Neon from Nasscom and Frost & Sullivan. CSPs have huge amount of subscriber information generated at varied rate in a wide range of formats, pertaining to almost 90% of global population. Our vision is to enable CSPs to generate more than 10% economic value, leveraging on their unique information asset. Our platforms not only integrate any and all data to derive insights, actions and recommendations, but also facilitate man-machine collaborated decisioning and online experimentation to enhance marketing agility and generate measurable economic value across business workflows.”

Flytxt has won many industry awards and recognition like Gartner Cool Vendor, Nasscom Emerge 50 League of 10, Aegis Graham Bell award for innovation in Mobile Advertising, BID International Quality Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge. With its corporate office in Netherlands and Flytxt has its global development centre at a Technopark, Trivandrum.