Hasbro and Netflix Announce New Original Series ‘Stretch Armstrong and the Flex Fighters'

BURBANK, Calif.--(BUSINESS WIRE)--
Hasbro,
Inc. (NASDAQ: HAS) is flexing more muscle in programming for kids
with the announcement of Stretch Armstrong and the Flex Fighters,
a new original series from Hasbro Studios premiering on Netflix. The new
teenage superhero animated series will reimagine the classic Hasbro
brand Stretch Armstrong into a relatable kids adventure that features
diverse characters with wacky powers and a playfully humorous storyline.

Stretch Armstrong and the Flex Fighters follows high school
student Jake Armstrong and his two best friends Nathan Park and Ricardo
Perez who are accidentally exposed to an experimental chemical that
forever changes their seemingly normal lives, transforming them into
unlikely heroes who embark on a series of adventures.

"Stretch Armstrong and the Flex Fighters is the first Hasbro
brand to receive a Netflix original series order. We have been waiting
for just the right moment to re-imagine Stretch for a new audience and
our friends at Netflix got it right away; they have been a tremendous
partner," said Stephen Davis, Chief Content Officer and Executive Vice
President, Hasbro Inc. "We have hit a superhero sweet spot, and with
Netflix's global reach, kids across the world will fall in love with its
fun characters and action-packed storyline."

Stretch Armstrong and the Flex Fighters will feature the voices
of leading Hollywood television and film talent including:

Originally introduced in 1976, Stretch Armstrong was the ultimate toy
-well-muscled doll that could stretch from its original size of fifteen
inches to four or five feet. Netflix and Hasbro will transport viewers
into a new generation of Stretch Armstrong with 26 episodes available
for Netflix members worldwide beginning late 2017. Stretch Armstrong
and the Flex Fighters is developed for television by Executive
Producer and Supervising Director Victor Cook (Scooby-Doo! Mystery
Incorporated) and Executive Producer/Story Editors/Head Writers Chris
"Doc" Wyatt (Ultimate Spider-Man, Napoleon Dynamite) and Kevin Burke
(Ultimate Spider-Man, Avengers Assemble).

About HasbroHasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1 on the
2017 100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World's Most Ethical Companies® by Ethisphere
Institute for the past six years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).