Josip Juraj Strossmayer University of OsijekFaculty of Economics in Osijek

Lower level organizational units

Chair of Marketing

Place

Osijek

State

Croatia

Scientific field, discipline, subdiscipline

SOCIAL SCIENCESEconomicsMarketing

Study programme type

university

Study level

graduate

Study programme

Marketing

Academic title abbreviation

mag.oec.

Genre

master's thesis

Language

Croatian

Defense date

2017-09-26

Parallel abstract (English)

In this paper terms of political marketing, political communication and public relations will be defined, which way do political parties and candidates should use activities of public relations in order to gain public's trust and how much they communicate with public before election. Using sources from books and internet it will be described how parties communicate with public and are they using internet the best way they could to win people's trust.