Keen anticipation was an early hallmark of coach Sean McVay’s play-calling success for the Rams, so it came as no surprise that he utilized the skill when he sat down for breakfast with reporters at the NFL owners meetings Tuesday.

After McVay sipped from a glass of water, but before he was fully settled into his seat or fielded a question, he posed one.

Hypothetically, I think a player of his caliber can kind of really do everything, McVay said.

Asked, hypothetically, how he felt about trading a first-round pick or using other options to acquire a targeted player, McVay replied with what sounded like a not-so-veiled recruiting pitch.

One of the things that being able to play in such a unique environment and atmosphere like L.A., it provides an opportunity to take advantage of that, he said, and that’s something we want to be proactive about.

How would McVay give everyone on a star-laden offense enough touches if, hypothetically, Beckham joined the Rams

As long as we have lot of snaps a game, he said, I think we can keep everybody happy.

On Monday, several people with knowledge of the situation said that the Rams had contacted the Giants about Beckham, who is entering the final year of his contract.

49ers CEO Jed York admitted Wednesday that he and Sherman had to unblock each other on Twitter after the cornerback joined San Francisco as a free agent.

We had to unblock each other on Twitter, York admitted, via Matt Maiocco of NBC Sports Bay Area.

York, who didn’t explain why they’d blocked each other in the first place, admitted that Sherman’s competitiveness was frustrating when on the other side.

NFL commissioner Roger Goodell said Wednesday that team owners achieved a priority item by imposing harsher punishment for helmet-inflicted hits while some defenders ripped the rule change designed to reduce concussions. We think this is going to help us take the helmet out of the game, and get it back to where it’s a protective device as opposed to something that can be used as a weapon, Goodell said. Owners approved a 15-yard penalty and possible ejection for any player who lowers his head to initiate contact with his helmet. The move was aimed at reducing the number and severity of concussions and other injuries.