Express Email Marketing – ConvertKit Email Marketing Review – 2019

Introduction Express Email Marketing

Email marketing is indeed critical For any small business to get right. Express Email Marketing

And for good reason. Implemented Correctly, it will surely become the main tool in your company for creating relationships and making sales.

In accordance with Capterra, the Average yield on $1 spent on email advertising is 44.25!

This is why you should take your Time and invest in a fantastic email marketing program for your company.

If you are a blogger, then the Consensus autoresponder of selection used to be Aweber or even MailChimp. Sign up to some email list, and there was a fantastic chance they were using one of the two.

For Quite a While, the standard Feature set of Aweber worked perfectly fine. All marketers needed it to do was reliably send emails out and integrate with their favorite tools like LeadPages and Click Funnels.

Nowadays however, email marketing automation has Become increasingly more significant.

For example, Infusionsoft used To be the go-to service for unsigned bloggers and businesses wanting more advanced email automation capabilities.

The problem with Infusionsoft Though is the fact that it is a hugely complex system to find out. Couple that with a hefty price tag along with an initial setup cost put it out of reach for most bloggers.

But things are changing for the Better and ConvertKit has emerged among the very popular email services that may offer marketing automations without the massive cost.

Description of ConvertKit

ConvertKit is an email Service provider that is specifically marketed towards bloggers, podcasters, and other companies who are building crowds.

It was started by Nathan Barry who I was a fan ofbeing a regular reader of the blog.

For a short moment, it had been Rebranded to Seva, till they reverted back into ConvertKit.

What is intriguing about ConvertKit is how crystalline Nathan is about the entire process of taking ConvertKit from scratch to making $30k a month at 2015. Now in 2018, they’ve 19,500 busy customers and doing over $1 million per month.

We are essentially getting a front Row chair on his journey to creating a successful SaaS product. It’s pretty cool since we get to see about both the highs and the lows.

Even in the Event That You don’t Wind up using ConvertKit, his blog articles are always interesting and I suggest giving Nathan a followup.Express Email Marketing

What isn’t So great about ConvertKit

Bad Part #1: Limited set of triggers/actions for innovative automations

Here are the causes available on ConvertKit.

Compare that with ActiveCampaign.

This means you can not really build The exact same sort of complex automations you can in ActiveCampaign or Drip.

You also won’t receive advanced Attributes in ConvertKit such as page tracking and direct scoring.

And that I miss having list Administration Activities like unsubscribing people so that you may do regular list hygiene.

Bad Part #2: Limited A/B Testing

A/B testing is a really important Attribute to have for any email services. Doing this regularly will help you improve your open and conversion rates.

ConvertKit Permits You to divide Test your subject lines such as this:

Which is helpful, for certain.

But there is no way to divide test For things such as delivery time, email body content, or automations.

Bad Part #3: maybe not a ton of customization choices for templates and forms

I really do like the types that ConvertKit provides. They are clean and nice.

However, the kind editor is quite Limited. Besides colour, there’s not much you can alter. By way of example, there’s no way to alter the font for any of the text.

Unless you’re willing to add in Your CSS.

This is not a big deal for me personally, as I utilize Thrive Leads for my own forms. But for people who don’t use a third party tool, the absence of customization could be an issue.

Poor Part #4: No email templates

I don’t personally send out email Newsletter type mails, so this is not that big a deal to me personally.

But I know some businesses do want This, which is why MailChimp remains common.

ConvertKit includes a few email Templates, however, the procedure for using them is quite tedious. You’ll want to muck around with HTML and CSS which not everybody wishes to perform.

So you will want to look elsewhere If this is exactly what you need.

Some of The Best Features

Cool Characteristic #1: Seamless Visual Automation Editor

I Love the ConvertKit’s Visual automation editor. It is a joy to use, especially once you compare it to some of the additional automation editors out there.

That is because ConvertKit makes Editing every step on your automation workflow seamless.

Let’s say one of the steps in Your automation is sending an email. With other services, editing the email will take you out of the automation editor and into another email editor page. This can cause you to eliminate context of what you’re doing.

With ConvertKit, everything is Done inside the automation editor . So clicking on an email step will allow you to edit it inline. And it is also possible to edit your forms in the exact same manner.

It’s a Fantastic experience and it Sets additional automation editors to shame.

Cool Feature #2: Simple Segmentation within mails

Another Helpful feature is ConvertKit’s ability to segment individual mails using conditional tags.

So let’s say you wanted to make A single email to your list, however, add a bonus coupon to your VIP customers. You can do this in ConvertKit like this:

Pretty cool, right?

The syntax might look somewhat Odd to non-techies and you might have difficulty remembering what to type if you go to use it.

To help with this, you can click On the Personalize menu in the editor toolbar and then click the Subscriber’s labels menu item. ConvertKit will then insert the appropriate code snippet template straight to your email.

All You Have to do is alter to Your label, and update the content for both branches.

Cool Feature #3: Automobile resend broadcasts to un-opens

Each time you send out a Broadcast email, a certain proportion of people will not open it. Hubspot claims advertising and marketing emails only get 25% email open prices.

Maybe you did not write a good Headline, or else they had been too busy at the time to take a look.

ConvertKit includes a fantastic feature Where you can resend your air to the men and women who didn’t open it the first time.

This is available in stats page, Where you’ll see a button called Resend to Unopens.

Pressing it will allow you to Re-send your email again, where you can make modifications to your Subject Line should you desire.

I like this because you are able to Maximize the eyeballs you receive for every broadcast you send out.

Cool Feature #4: Lead Magnet Double Opt-in

There are disagreements everywhere About whether you should use double opt-in vs single opt-in.

The main Reason you need Double opt-in is that it will enhance your email list quality. But the main argument against is that the excess measure will damage your conversions.

All this is accurate.

However, if you are using lead Magnets, subsequently ConvertKit can handle double opt-in for you like this.

When the user clicks the download Button to get their lead magnetthey are automatically chosen. So you get the best of both worlds! Express Email Marketing

Automations

Throughout a form, becoming tagged, Having a custom field upgraded, or by a buy.

From there, you can add an Event, Action or Condition.

Actions are the easiest to understand. The most common activities are adding a contributor to one of your email sequences, add or remove a label, setting a customized area, or introducing a delay.

Conditions let you branch your Automation according to a tag or custom area.

So you could use branching to Have your VIP customers return 1 route and your non-VIPs go right down a separate path similar to this:

Last, you have Events, which pull your contributor Forward to the next step in the automation when an event occurs.

Let’s say one of your readers Is on day 2 of the 5 part email arrangement, which will be hoping to get them to purchase your product.

You can add an event to your Automation utilizing the Add tag event. If on day two, the subscriber purchases your product (and you tag them as a client ), it is going to pull them out of their current email order they had been in.

Which is handy because you won’t Annoy them with the previous 3 emails on your sequence (by asking them to purchase ) because they’re now a client of yours.

ConvertKit’s automation editor is Extremely fast and simple to use. As mentioned above, I love the ability to edit emails and forms right within the editor .

It makes for a much better Experience when generating new automations.

Broadcasts

Sending one-off emails in ConvertKit is straightforward.

Since there are no lists in ConvertKit, whenever you send a broadcast email you will want to utilize their filter mechanism to target that which you will be sending your broadcast to.

You will most often use the Subscribed to filter where you Can segment your broadcast to specific forms, tags, strings or products.

The email editor is just your Standard HTML email editor, with a few extra choices. Click the A/B button next to the subject line and you can start a split test between a few different headlines.

The personalization button can be Used to input in merge tags to your email or to use the in-email label segmentation I spoke about above.{ Express Email Marketing

Sequences

Sequences are where you can Create autoresponders, a series of emails that get delivered to your subscribers in a predefined calendar of your own choice.

On the left, you’ll notice all the Emails in your show and when they’ll be sent out. You may drag mails around on the left to quickly alter the order they are sent.

To the right, you’ll see the same Email editor since you get for Broadcasts. So the very same characteristics apply, except you can’t split test subject lines .

Subscribers

Contrary to MailChimp or Aweber, ConvertKit is tag and not record based. This means you have one database of readers on your ConvertKit account.

To group subscribers together, You are able to use tags or make sections. With sections, you can do things such as developing a group of connections which subscribed before a certain date.

Or group readers by place Or any custom field you make.

ConvertKit also enables you to drill Down to any particular subscriber you’ve got. You’re able to see things like what sequences they’re on, what emails you have sent them, and if you’re doing e-commerce, what products they have purchased from you.

What Happens Is there to know?

How is Their support?

ConvertKit’s service is good from My experience. While there’s no phone support like Aweber has, they provide email and live chat 365 days a year, 24 hours every day.

Email response time ranges from 2-3 hours in my experience. But live chat is generally pretty responsive.

Can they Have an active community?

They have a Facebook group Known as The ConvertKit Family. It currently has 6k members and averages around 6 posts a day.

It is a Fantastic spot to get your Questions answered by additional ConvertKit users.

What Integrations do they offer?

ConvertKit has a ton of third-party integrations. I now rely 86 in the time of this review, including with tools like LeadPages, ClickFunnels, SamCart, and Shopify.

You can find the Complete listing Of all ConvertKit integrations here.

How Good is ConvertKit for direct magnets?

ConvertKit is amazing for direct magnets. Not only can it host your lead magnets for you, the automatic double breasted is a great feature.

How Great is ConvertKit for eCommerce?

ConvertKit is becoming quite a little better when it comes to eCommerce. They simply launched a brand new feature that’s going to permit you to track every purchase made by a subscriber.

What makes this cool is that you just Can then begin automations according to a buy.

It is only working together with Shopify and Teachable at The moment, but that has a great deal of potential when they get things working with all e-commerce integrations.

Can it Handle live events or webinars?

To handle live events and Webinars, you have to have the ability to send emails out at a particular date and time. It is normal for webinars to send multiple emails at particular times before it begins, like 24 hours 8 hours before, 10 minutes before, etc..

ConvertKit can manage live events And webinars through broadcasts just. Which is not too convenient because then you need to schedule all of your mails manually.

It’d be preferable if ConvertKit gave you a way to send emails at a particular time and date. But that’s currently impossible through sequences or automations.

Do they Have an affiliate program?

Yes, ConvertKit offers the 30% recurring commissions as part of its affiliate program. The affiliate program can be hosted on Ambassador.

Alexis is the affiliate Director, and she really does a wonderful job of keeping you updated about the numerous promotions they’re running.

Who’s Switching around to ConvertKit?

ConvertKit has been rising by Leaps and bounds, and I am studying about people switching to ConvertKit daily.

Here are a Couple of examples of Bloggers that have switched over to ConvertKit from their previous email service:

– Why I Switched To ConvertKit: The Unofficial Definitive Review

– Why I Switched From Aweber Into ConvertKit

– 10 Reasons Why I Switched From Aweber into ConvertKit

ConvertKit Vs MailChimp

MailChimp has a couple of Things going for this ConvertKit. It’s cheaper, and it has better email templates.

Plus ConvertKit has tags that Gives you better flexibility for segmenting your readers. MailChimp is extremely much lacking there.

ConvertKit Vs Aweber

The only reason I would Urge Aweber versus ConvertKit is in case you’re purely doing affiliate marketing/CPA offers. Then, it may be harder to get approval on ConvertKit, and Aweber will be your very best bet.

Aweber is also marginally cheaper Than ConvertKit.

Otherwise, ConvertKit is better Compared to Aweber at pretty much everything else, such as automations.

ConvertKit Vs ActiveCampaign

This is a much tougher comparison. ActiveCampaign is a great email marketing program, with tons of features for power users. You can do more with its automations, and it has better split testing capacities.

Price wise, it is cheaper than ConvertKit at lower subscriber levels, but it’s more expensive as you include more and more contacts.

However, ConvertKit is easier to use, With a nicer and crisper interface.

Which one you should pick depends On your organization needs. Do you want something which only works for regular email marketing activities, without a whole lot of effort? Afterward ConvertKit could make a fantastic option.

But if you want more advanced or Complex automations, subsequently ActiveCampaign is the better thing to do.

Pricing

ConvertKit’s uses exactly the same tiered Pricing model as many other email services do. So the purchase price goes up the more subscribers you have.

When compared to its rivals, ConvertKit’s pricing comes out in the middle of the bunch at lesser subscriber levels.

But as you get beyond 10,000 Subscribers and past, ConvertKit really does not jump up as much in cost as a number of the remainder.

Prices below are in case you pay Monthly, but if you pre-pay annual, you receive two months of service free.

ConvertKit does not normally Offer a free trial. But occasionally for different promotions, you will see them promoting a 30-day free trial.

I have never seen any ConvertKit Discounts. They do provide a wonderful 30-day money-back guarantee, however.Express Email Marketing

Conclusion

When I originally wrote this ConvertKit review, it was an up and coming email marketing service.

But three Decades later, ConvertKit Has firmly established itself as one of the major players in the email marketing space.

Marketing automation is the Potential for email. It can help you target your clients better, resulting in higher conversion and earnings.

What ConvertKit does is make Marketing automations really accessible to non-techie men and women. It also provides you with a headache-free user experience.

While it Might Not Be the Strongest email marketing software out there, it doesn’t aim to be. You need to understand it’s an email service that’s targeted towards bloggers and other content creators.

Just Be Sure You understand its Limits, and choose whether you are ok with it.