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In episode 11 in our video series following the Springboard Mobile accelerator in London, we’re looking at the teams’ approach to PR.

With the first of three demo days just a few days away, the teams need to think about how they will get the word out about what they do. Flitto, We Are Pop Up, I Judge Fights and House Map tell us about their individual approaches, from contacting the press to sending tweets to pop stars.

Martin Bryant was Editor-at-Large at The Next Web. He left the company in April 2016 for pastures new. You can find him on Twitter, on Snapchat as Martinsfp, subscribe to him on Facebook and visit his personal site. He's based in Manchester, UK and has a thing for quirky American music and Japanese video games.