The idea of the Audi stand at CES 2013 in Las Vegas was to stage the premium car manufacturer as visionary in lighting technology, conveyed in a spatial experience that was defined by light. Experiencing light also means knowing darkness, as exemplified by driving at night when cones of light slice through the blackness. This notion gave birth to the basic architectural concept of a cubistic black box, cut into a dynamic light-space by tapering cones of light. Audi, a symbolic light source, presented a beam- ing space. A total of 2,600 fluorescent lights were mounted behind special wall and ceiling membranes, uniformly diffusing and distributing light without a recognisable indication of its source, an effect that pulled in visitors from afar. Spaces of complete darkness served to exhibit the revolutionary lighting technology, contrasting the main space. This exciting interplay of light and darkness made the stand become a visual experience, meant as a stage to express Audi’s innovative strengths in a fascinating and engaging way. http://www.tisch13.com

The design of the Armstrong trade fair stand creates a multifaceted image based on the idea of sensitising a younger target group of architects to the appeal of linoleum. The surfaces of the stand were covered by a geometric pattern consisting of different cuts of materials. A large rear wall, concealing several support rooms, carried a striking, abstract interplay of colours and shapes that fostered a sense of depth and perspective. From this starting point, the spatial graphics spread out across the entire floor and even covered the reception counter and conference tables.http://www.ifgroup.org

This interactive pop-up installation was created to launch the New York Knick’s basketball star Carmelo Anthony’s new M8 Jordan Brand sneaker. It was inspired by the star himself and fully immerses the visitor into his life. The exterior of the installation mimics Anthony’s outstanding athletic talent and performance on court, displayed by the shattered and diverging basketball floorboards. Apparel and Melo M8 sneakers, specifically engineered to support his unique play, hang throughout the devastation of planks where its technological advancements are showcased alongside original quotes. Anthony’s calm demeanour off the court can be experienced inside the installation where two concave white walls display digital footage speaking about what drives and inspires this athlete. The interactive experience thus conveys the artistry of the athlete and his on-court fiery range of motions, and in doing so, it conveys the potential of the new sneakers in a strong and convincing manner.

This exhibition in the Glyptotheque at the Croatian Academy of Sciences and Arts in Zagreb, Croatia follows a subtle approach to exploring the link between smoking, art and the related concept of taboo. The exhibition focuses on the role that smoking has played in Croatian artistic and popular culture over the last 150 years. Playing with the idea of taboo, the display hides the exhibits even from the museum itself: by concealing all of the existing elements of the gallery, the conventional exhibition space has disappeared.http://www.bruketa-zinic.com/

This installation involves a suspended point cloud formed by 12,000 small, translucent spheres, evoking the appearance of a poetic light sculpture. The organic and seemingly arbitrary arrangement of these spheres is actually based on a complex computer algorithm that calculated both the positioning and the projection angles of eight high-speed laser projectors placed around the installation. The lasers send dense beams of light into the point cloud arrangement, making it light up wherever the beam hits a sphere. The graphics and three-dimensional objects generated within the array come to life as dynamic, three-dimensional light sculptures.http://www.whitevoid.com

The design of the trade fair stand by the janoschka company for drupa 2012 aimed to present a comprehensive spectrum of services and production competencies in the field of printing plates and reproduction. Special exhibits and communication areas convey the often quite abstract processes and services to the visitor in a lively and easy-to-understand manner. The stand design features a conscious play on extreme leaps in scale to make the world of printing-plate production and reproduction come to life for the visitor as an easily graspable, immersive experience.http://www.ifgroup.org

The exhibition concept of the Porsche Pavilion in the Autostadt in Wolfsburg stages and combines the notions of evolutionary continuity, the art of car engineering and the fascination of sports cars into an impressive image and an immersive spatial experience. The Original Porsche is the starting point for a swarm of 25 silver-coloured vehicle models at a scale of 1:3. This swarm flows dynamically into the room and symbolically embodies the evolution of the Porsche car series and racing cars.http://www.janglednerves.com

The design concept of KOKUYO’s showroom space is defined by the principle of “Layers”. The company’s office furniture products are displayed on many different layers. Each layer conveys a specific message, illustrating the themes of “historical creativity”, “advanced technology” and “preferences in manufacturing”. This layer concept sets out to invite visitors to learn about the company’s products, philosophy and creative activity from various perspectives. Consistent with the concept, the floors are of different heights as the most obvious feature of the showroom space, allowing the products and activities to be experienced from a 360-degree angle. This allows subtle details in the company’s product manufacturing to be highlighted and brought to the fore. Without further explanation, yet at the same time attracting visitors, the showroom has been designed to express the charm of KOKUYO to be felt by five senses. http://www.kokuyo-furniture.co.jp/solution/space/

The Siemens trade fair stand at the IFA 2012 in Berlin combined around 500 products into one brand universe. The central performance element consisted of a “ShowFrame” that structured the stand into distinctively themed zones, each presenting a different home appliance product. The exterior or front of this fair trade stand acted as an animated showcase, entertaining visitors with product-related pictures and presentations. Additional product experiences were offered by allowing visitors to virtually “clean stains” or “sort dishes” via a touchscreen.

Taking the notion of a “target” as a metaphor, this trade fair stand aims to convey that the BMW 3 Series represents sportiness and holds the top position in its segment. The vehicle placement and stand architecture symbolise the BMW 3 Series Sedan “crossing a finishing line” within the context of other sports personalities and categories: different vehicle lines are positioned behind and above each other along three tracks and are aligned with a centred target projected in the stage background. http://www.mutabor.de

The concept of the pop-up store 2050 – Dein Klimamarkt (2050 – Your Climate Market) conveys to the people of Bremen that it is possible to shop and reduce CO2 at the same time. Commissioned by the Bremen-based climate protection agency energiekonsens, consumers are targeted directly by taking the everyday shopping experience and putting a playful twist on showing people how they can reduce CO2 themselves. All elements in the store, including sales stands, shelves, shopping baskets and the checkout area, are well designed and made from recyclable paper. Since the customers fill their shopping baskets with sample products, the idea of climate-friendly shopping is transformed into a sustainable and memorable experience. http://www.gfg-bremen.de

The concept of this fair stand is to present the company SympaTex at the ISPO 2013 as open, communicative and transparent. The main element is the concave curved picture wall which communicates the core competence of SympaTex conveying the corporate design to architecture. The typical layer technology appears in all fields of the design. The shape chosen for the rear wall provides discreet storage space behind the curved side wings. As an add-on and special highlight the display “Target CO” emphasises the main issue of SympaTex focusing on carbon-free textile production. http://www.bueropm.com

The Airbus “Flying green experience” showcase aims to spread awareness of the current and future challenges in the aviation industry and conveys the Airbus vision of aviation in the year 2050. The highlight is an interactive scenario illustrating the Concept Plane and Concept Cabin. Visitors are invited to experience a flight in the Airbus Concept Plane, the centre of which is formed by a rotating, 3D-printed bionic model of the plane. Three interactive stations, which show a real-time 3D model synchronised to the airplane model, offer visitors more detailed information. http://www.mutabor.de

At the Detroit Auto Show, Mercedes-Benz presented five models of the new E-Class. A central grandstand staged the entrance to the stand and allowed visitors an elevated view of this world premiere. The silver, polygonal “brand ribbon”, typical of the trade fair architecture of Mercedes-Benz, formed a seamless transition into a ceiling-high LED display. A brand film transformed the stand into an external urban scene that captures the dynamics of driving. Time-lapse techniques, trick layering, music and lighting were combined to create an immersive brand experience. http://www.janglednerves.com

The design of the Calligaris trade fair stand was previewed at the Salon del Mobile 2013, introducing a new corporate communication strategy based on modernity and innovation. Its appearance is characterised by an external monochrome-filled background in modular forex that creates an uneven see-through surface – a structure that enables an intense and progressive discovery of the product. The central part of the trade fair stand is devoted to the functional areas of reception and is distinguished by a suspended installation celebrating the history of the company. http://www.nascentdesign.com