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2. The Opportunity of Google+

On the Google earnings call in July 2011, Larry Page reported that 20 million people were using Google+ within the first few weeks. This was Google’s version of a “limited” field trial, by the way. When I talk about this statistic, people tend to come back and say, “Yeah, but Google already had a huge user base in its other products, and you can’t compare it to Facebook, which started off as a service for colleges only, or Twitter, which was a startup.” That’s not what I’m talking about.

What I’m talking about is that there were already 20 million users within the first few weeks, meaning that the service will quickly be viable as a social network. The issue with social networks from a business perspective is that ...

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