The Grilled Cheese Truck’s Crowdfunding Initiative Reaches $100,000 Following Outpouring of Support on Social Media

More than 250 investors have joined the mission to bring the Grilled Cheese Truck’s award-winning gourmet brand to cities and towns worldwide.

LOS ANGELES, CALIFORNIA – 30 Mar, 2017 – Big Cheese, Inc. (the “Company”), owner of the worldwide intellectual property rights and related trademarks of the Grilled Cheese Truck (“GCT”), a gourmet chef-driven food truck and restaurant brand expanding to the national and global marketplace, today is thrilled to announce that following an outpouring of support from social media, the Company has reached $100,000 in investor commitments in its current Title III Equity Crowdfunding Offering on First Democracy VC, a registered equity crowdfunding portal and partnership between MicroVentures and Indiegogo.

“The Grilled Cheese Truck’s fundraise is going well because investors love the brand, and recognize the strength and simplicity of our business model and plan for growth in the booming fast-casual restaurant market,” said Al Hodges, Chief Executive Officer and President of Big Cheese Inc., dba the Grilled Cheese Truck. “We are a mission-oriented company with a superior product, a cult-following, an experienced executive team and the opportunity to bring GCT into thousands of untapped marketplaces across the country and the world through our franchise program. Our investors care and want to help make it happen. We couldn’t be more pleased with the turnout.”

“We live in a time of unparalleled choice in cheese and food culture. People everywhere have developed broad tastes and brand preferences. But some things, a few things, are universal – like the utter and complete satisfaction of a great grilled cheese sandwich,” said executive chef David Danhi, founder and Chief Creative Officer of the Grilled Cheese Truck. “Our loyal customer and fan base know this universal satisfaction. The outpourings of love and support shown from our customers, fans, and grilled cheese enthusiasts throughout this campaign has been amazing to say the least, and it’s because of them that this crowdfunding capital raise is a success.”

The Company is intent on establishing the Grilled Cheese Truck brand through the addition of more gourmet food trucks, as well as the introduction of micro-retail, pop-ups, kiosks and food carts throughout the U.S. and internationally. A major component of the Grilled Cheese Truck’s business model is a national franchise marketing program with an emphasis on discounted franchise opportunities for U.S. military veterans who have served in Iraq and Afghanistan.

Funds raised in the current Grilled Cheese Truck Title III Equity Crowdfunding offering will go towards the working capital required to effectively expand the GCT brand across the country and across the globe. Investors should be aware that this offering is being conducted by Big Cheese, Inc. and is not related to the company American Patriot Brands or the ticker symbol “GRLD.”

The Grilled Cheese Truck, as a show of gratitude to its current campaign investors, recently amplified its perks across the board. Investors of all sizes now get more free stuff just for investing in the Company’s Title III offering on MicroVentures.com. Cool perks include more GCT funds, which can be used instead of cash at any of GCT food trucks, and T-shirts, as well as a range of free local and national GCT event catering opportunities proportionate to amounts invested. See the perks here.

The Grilled Cheese Truck started in Los Angeles in 2009, the capital of food truck culture, where choice abounds and competition is fierce. GCT quickly became a cult-favorite among the sandwich-savvy, winning awards and commanding hour-long (or longer) lines wherever the trucks parked and fired up the grill. Now, the Grilled Cheese Truck is on a mission to bring its menu packed full of delicious classic and innovative, gourmet grilled cheese sandwich variations to cities and towns throughout the country and the world.

The Grilled Cheese Truck’s quest for global sandwich domination will initially target highly populated, “foodie” cities, such as New York City and Washington, DC, as well as college towns, where the young and hungry regularly storm the streets in search of pre-game sustenance and midnight munchies.

For more information on the Grilled Cheese Truck’s operating history and to invest in its current Title III Equity Crowdfunding Offering on MicroVentures, click here: https://app.microventures.com/crowdfunding/the-grilled-cheese-truck

Big Cheese, Inc. andthe Grilled Cheese TruckBrand

Big Cheese, Inc. owns the worldwide intellectual property rights and related trademarks of the “Grilled Cheese Truck”, a nationally recognized American food brand and an entrepreneurial “emerging growth” company with a business strategy that includes the Grilled Cheese Truck offerings in gourmet food trucks, small footprint retail, kiosks, food carts, stadiums, military bases, universities, casinos and related venues, festivals, motorsports, action sports, team sports, large outdoor events/concerts, large churches and schools. The Company seeks to operate both company-owned and franchised Grilled Cheese Truck operations with an emphasis on franchised opportunities to Veterans as part of its early growth strategy.

The Grilled Cheese Truck has been widely covered throughout the nation including features on the Rachel Ray Show, The Price is Right, ABC Channel 7 (Top Food Truck in Los Angeles), NBC News, Fox News.com, USA Today, Los Angeles Times (Best Food Truck in LA and Southern California), The Cooking Channel, Food &Wine (Best grilled cheese in the U.S.), The Travel Channel, Klout.com (Top 10 Most Influential Food Trucks – 2011), BBC Travel, MSN.com (The Best Food On Wheels), and Zagat Guide. To see the latest media coverage of the Grilled Cheese Truck, click here.

For more information about the Grilled Cheese Truck, visit www.thegrilledcheesetruck.com or watch this video.

Forward-Looking Statements

Statements in this press release?and of the management or representatives of Big Cheese, Inc. in connection therewith that relate to beliefs, plans, objectives, goals, expectations, anticipations, intentions and future financial condition, results of operations or business performance constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on management’s current expectations about future events. These statements can be identified by the fact that they do not relate strictly to historical or current facts, and by words such as “may,” “could,” “should,” “would,” “believe,” “expect,” “project,” “anticipate,” “estimate,” “intend,” “plan” or other similar words or expressions, and include statements regarding the our ability to commence a significant level of operations and develop the Grilled Cheese Truck brand into a nationally recognized brand, our ability to develop a successful and profitable business model that includes both company-owned and franchise grilled cheese truck operations, our ability to raise additional capital in other securities offering, our ability to execute our proposed national rollout through multiple sales channels, our ability to rollout gourmet food trucks, small-footprint retail, pop-ups, kiosks and food carts. Any or all of the forward-looking statements in this press release may turn out to be inaccurate or wrong. This can occur as a result of inaccurate assumptions or as a consequence of significant known or unknown risks and uncertainties, including the risks disclosed in the Form C that the Company filed with the SEC and which is available through the Microventures.com crowdfunding platform operated by the funding portal Democracy VC, and other risks including risks related to the Company’s ability to raise necessary capital to fund its growth, operate its business successfully given the lack of track record and early stage of operations, manage growth effectively, comply with regulations applicable to its business, compete successfully given the high level of competition, and retain and engage talented employees and key personnel necessary to execute the company’s business plan. Because of these risks and uncertainties, the Company’s actual results may differ materially from those that might be anticipated from its forward-looking statements. Therefore, you are cautioned not to place undue reliance on such forward-looking statements. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. All trademarks and logos referenced herein belong to their respective companies.