In my never-ending quest to defeat ageing and keep my skin as youthful and soft as possible, I’m now on the eternal quest for great skincare products that will aid the fight I’m destined to lose eventually.

Male vanity has gone mainstream – as men are inundated with posts on preparing your ‘Summer Body’ and TV’s Love Island’s male cast members being paraded with (and judged by) their gym-toned physiques, as well as their romantic status.

Recently returned from his stint helping people look great at The Grooming Room during LCM I caught up with Joth Davies, barber and business man, (you may also recognise him from his recent television appearances).

Introducing Mizensir founder Alberto Morillas as the man who created CK One is probably a little misleading, although he did do exactly that, in 1994, which went on to become the defining fragrance of that decade’s minimal, androgynous identity.

Now we aren’t going to tell you that the male grooming market is growing faster than women’s, that the beard is still back in a big, big way, or that the traditional barbershop is not enough for most of today’s breed of stylish, well-groomed and handsome bearded gentlemen.