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W12 – Technology is changing the Events Industry and is Forcing Venues to Evolve

People want to stay connected during meetings and companies are demanding more from their meetings rooms

United Kingdom – 24 June, 2015 – The world has changed thanks to technology. Most people rely on the internet and spend a number of hours each day online. Mobile devices are playing a key role in this in the business world and experts say meetings and conferences are becoming more “connected”. Technology is helping to integrate conferences and meetings into live events and allowing participants to attendvirtually.

The number of mobile devices in use continues to rise and currently is over 5 billion according to Michael Peachy of Salesfore.com. Mr Peachywrote recently in Wired about the company’s recent technology conference saying that “behind every device is an attendee, and they are plugged into apps and social networks.” He went on to say that “the way conferences use mobile devices to present content is critical… making new professional connections is one of the best reasons for attending a conference… however, unless you’re a power networker, it can be difficult to grow your contact base, even at a big conference. Connected conferences excel at forming real-time communities.”

The trend of digitising meetings and conferences is supported by a new study of conference-planning professionals. The study found that around 42 percent of respondents said technology will be increasingly influential in the meetings industry over the next 15 years. Most respondents predicted that live events will incorporate virtual components more and more.

Tony Steedman from W12 Conferences, an events venue who provide meeting rooms for hire in London, said “it is important to find event space that allow for virtual elements. The best meeting rooms are ones that meet all of the meeting requirements. This includes virtual elements to help engage attendees, internet usage and teleconferencing.”

“W12’s multipurpose rooms offer modern facilities with full audio-visual equipment and Wi-Fi. The rooms, which accommodate between 2 and 200 delegates, use a state-of-the-art light and sound systems.”