Last time we talked about how you can yourself set up your website, such that Google will automatically find you. This time, we give you some tips on how to make your website better. How do you use SEO to make your company matter to your customers?

1. The Content is King. Period.

SEO tactics may change, but this one will forever remain evergreen. If your website has no value for the visitors (or the customers) they won’t turn up. You can set up a catchy title, tick all the SEO tactics-to-be-followed boxes, but you need content which is good enough to persuade them to stay. Basically your content needs to be:

Consistent; published at regular intervals

Customer-centric; write it based on what the customer (or the site visitor) is looking for.

Solid; no grammatical errors please & presented well.

Not just text; take your pick from images, GIFs, videos, interactive charts. Mind the copyright of the images though (Take a look at this GIF-filled article about selling used copper).

Keyword based content is good, but again, if you have made a valuable piece of content which can actually help people, call it what it is. You cannot call a brinjal a rose, just because people buy lots of roses; eventually someone will buy that brinjal. If the brinjal is good, others will come too. Just focus on making it the best brinjal, nothing more.

2. The Platform is Queen.

A king may be the best, but without the queen to balance him, to guide, and mostly to prove that he is good enough to live with, he is nothing.

Similarly, a publishing platform is the best place for the world to see your content. Millions of viewers already frequent these platforms on a daily basis; if your content can break through the clutter here, or if it can occupy its own niche here, viewers will come flooding in. Be consistent, be customer-centric and be solid. Even media platforms will push forward your posts.

A small one is HubPages which has around 6 million visitors in a month, and a bigger one is Medium which has close to 150 million visitors. DO NOT, I repeat, do not be swayed by the numbers; sometimes smaller is better (at least initially).

3. Copy + Paste

Not exactly Ctrl + C and Ctrl + V; we are talking a bit more subtle than that.

Wrote an amazing blog piece? Great! Now, open Slideshare, and make a presentation, encompassing all the main points of your blog. Done? Now open Tumblr, select some cool images (or jazz them up with filters & special effects), distill your blog’s points into some catchy text, and post. Done? Now-

See where we are going?

Duplicate your content, across platforms, so it reaches a broader audience. The Tumblr audience may not be on SlideShare, and the SlideShare audience may not be on Medium. Your work is to reach out to them all, so you work according to the platform, and get your message across.

How did we do it? In one case, we wrote a blog on purses made from eco-friendly materials, made an infographic about it (which you can submit to infographic directories; free backlinking!), and then put the respective presentation up on SlideShare!

4. Collaborate. Even if they do not.

Involving others in your content is a time-tested SEO tactic. The key is to do it in a way that helps both, you & the other person. How? Hmm..

Take this blog about Indian recycling fashion brands, if you may. When you look at it from a business standpoint, it does not make sense; why would you highlight your competitors, that too on your website? But scratch a bit deeper and you see; the blog’s USP is that it does something which has never been done before, making it valuable for both-the customers as well as the mentioned brands. Now, the blog is going to be noticed by all the aforementioned competitors, and they will build up conversations around it. Thus it gets a fair bit of spotlight, and Google duly takes notice of it in its search results. End result? Your business has a more credible online presence.