Updated to reflect the latest technological innovations-and challenges-the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - [...]

In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 [...]

Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the [...]

Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right[...]

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing `code,` and reaching, engaging, and serving the empowered consumer. Based on the industry`s leading certification from the Digital Marketing Institute (DMI[...]

Social media has an increasingly influence on people’s way of life and their consuming behavior. By releasing information on social media, more and more companies build a direct communication with consumers and investors. Chinese social media is[...]

An introduction to interpersonal communication that emphasizes the impact of our choices
The Interpersonal Communication Book provides in-depth coverage of interpersonal communication, blending theory and research with practical skills. Author [...]

Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But t[...]