Promoters of the Western Consciousness show have dedicated this year’s event to some of the most crime-plagued areas in the tourist city of Montego Bay.

Western Consciousness’ 25th staging takes place in Montego Bay on April 13.

“People know Montego Bay as the friendly city, but that hasn’t been the case in some places. We believe the potency of Western Consciouness can help bring back that friendliness,” said the show’s founder/promoter Worrell King.