The new Google design framework brings together three key elements: Google Logotype, a sans serif logotype that retains Google’s distinct multi-color sequence, Dots, a dynamic distillation of the logotype for interactive, assistive, and transitional moments, and Google G, a compact version of the Google logo that works in small contexts. Colours are Blue (#4285F4), Green (#34A853), Yellow (#FBBC05), and Red (#EA4335).

Product Sans, the new Google font, reflects the logo’s mathematical purity of geometric
circles, but makes optical corrections for legibility. Geometric forms are combined with the simplicity of schoolbook letter printing. Stylistic alternates for specific glyphs to avoid redundancy in product lockups. For example, the traditional schoolbook ‘a’ has been redrawn with a unique, double-story ‘a’, that is quirky and holds its own against the strong, circular form of the logotype. Ending strokes are at about 45° where possible, with terminals cut perpendicular to the tangent of the stroke. The Product Sans font includes a full set of Cyrillic, Greek, and Latin forms. Noto Sans bridges the gap by providing a broader set of thirty international scripts. Product Sans has been carefully kerned so that Google’s product names can be set effortlessly in every lockup at every size. See more on the Product Sans font at Google Design.

The following logos are in current use and will be associated with the brand names spelt out in Product Sans.

Related Inspiration Room posts

Stay Inspired

What is The Inspiration Room?

A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. More »