10 Things You Should Know About Mashups - 3. Situational Awareness Is a Leading Mashup Driver

It's OK to think of Google as the godfather of mashupsthe company gets credit for a lot these days. Perhaps the bigger story is that more and more businesses are thinking about the potential of mashups. Following are 10 things you should know about

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Mashups are driven by the need to get something done more efficiently. By combining multiple sources of related information, users gain a more holistic view of a topic. For example, wikis, RSS feeds and blogs might be rolled into one comprehensive corpora