Tag Archives: Forrester Research

Google has been piloting Google Analytics Premium throughout 2011 and already has a number of clients in live production. It is also worth noting that the free edition of Google Analytics will continue to be available in its current form. How is Google Analytics Premium different? Google Analytics Premium offers enhancements above and beyond the free offering in several key categories:

Fee structure. GA Premium is available for a single, flat annual fee of $150,000.

Partners. Google has expanded the Google Analytics Certified Partner program to include a specific certification for GA Premium. These partners are authorized to resell, implement, and support GA Premium in line with the standards set by Google’s direct support capabilities. Several partners, both in the UK and US, are now certified for GA Premium.

My takeaways from the video:

Translation: We must think about what will happen tomorrow and predict moves, changes, issues, and trends.

“B2B and B2C is dead.” – Ray Wang

Translation: Because of the ‘best of breed’ concept between on-premise information storage and cloud computing, the fundamentals of relationships are changing.

The Social CRM Space is becoming evermore dominant. Mapping out your social graph is what companies are doing today in preparation for tomorrow. Facebook wants to become an identity company, not a social network. Their vision is that wherever you go on the web, your Facebook friends go with you.

Translation: A lot of developers will be able to build on the iPhone platform much easier than any other. Simple for the developer means power and more technology for the consumer and enterprise user.

Special Note: This may be the first time any comment has intrigued me about the iPhone. Being a BlackBerry evangelist (!), I’ve always contended that BlackBerry will be tops for a long time. I’m interested now in the iPhone purely because it could solve some of the limitations I have now with mobile technology.

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Keith Parnell has been the Chief Executive Officer of JASE Group LLC, an innovative Creative Advertising & Public Relations Agency, since 1997. Keith currently serves on the Board of Directors of Hampton Roads Public Transportation Alliance and the Board of Managers of The Cosmopolitan Club of Norfolk Virginia. Keith is an author & blogger at keithparnell.com, a speaker & trainer at JASE University and video blogs at Coffee with the CEO. >>read full bio>>