CategoryNaming Strategy

See how over 25,000 entrepreneurs were able to quickly find powerful brand names, helping them launch successful businesses! You don’t need to be a branding expert to know that a brand name can make or break your business. While most people think brand naming is as simple as coming up with something catchy and short, it’s actually a careful science. Your company’s name is its first...

Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize aristotelian rhetoric when naming your business. This article outlines the strength of emotion appeals when applied to business naming...

When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

When you think about naming, you probably think about your company, but the name of the products that you sell are just as important. A great name creates the first impression that your potential customers are looking for. If you don’t create that great name, however, you could lose a customer before they even see what your product is. It may seem strange that someone could make a decision about...

When you are at a bar and are looking over the beer menu, it can be quite easy to be overwhelmed. Though there are probably some beers you have heard of before, there are likely a many brands that you are completely unfamiliar with. Choosing the beer you want to drink can sometimes feel rather arbitrary. One of the first things we notice about a beer is its name. Craft beer brand names have an...

A name can make the difference between success, failure, and mediocrity. Just as a brand cannot succeed without a name that appeals to its target audience, a band also requires an effective name for success. A band’s name is the first thing an audience will likely ever know about it. We take a look at some of the best band name ideas of all time. The Band If you are going to choose a name for...

Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your cannabis business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a cannabis business use a...

Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your supplements brand name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When a vitamin and supplements brand uses a...

If you are hoping to run a successful venture capital company, then you will want to find as many ways to attract creative clients to your business as you possibly can. Without the ability to attract those who are looking for capital, your venture capital firm will have a much more difficult time getting off the ground and running. Fortunately, despite the competitiveness of the industry, there...

One of the most important components of starting a new business is generating an effective name. Your name is important for creating a positive relationship with your clients and without a good name, your company will have a much more difficult time succeeding in the long-run. A good name is one that is able to project your brand’s target image, communicate effectively with your target audience...