FASB

When the Financial Accounting Standards Board needed to rethink how to use the web to communicate to their increasingly demanding audience while continuing to support their traditional audiences, we were brought in to lead the analysis, strategy, information architecture and design portions of their project.

The Selling of CodeLab Technology Group

From the repositioning of the company, to the redevelopment of all communications materials, the writing of the selling memorandum and the joint selling of CodeLab, John Francis helped to drive the acquisition value of the CodeLab and drive them to a very successful acquisition.

past work

Observations on Strategy, Technology & Positioning

Prior to the announcement of their intention to raise $32 Million through indiegogo.com for the development of Ubuntu Edge, Canonical was the parent company of Ubuntu, a leading desktop Linux distribution. Post-Announcement, Canonical is a thought/ technology leader squarely positioned at the apex of innovation. They are mentioned in a variety of discussions ranging from their novel approach to funding enterprise software, the amount of the ask (the largest in the short history of crowdfunding), the viability of their proposed phone platform, their vision of a unified operating system, or simply as a branded Linux distribution that is discussed outside of their previously narrower sphere of influence.

A new coat of paint or a real Transformation?

Ideas may bring a business to life, but software is the engine that keeps it moving forward. Enterprises large and small depend on software of one guise or another, though the underlying technology that this software utilizes has gone through a series of technology transformations starting out as Mainframe, Mini-Computer and Client-Server and then PC-network based solutions and evolving to Web accessible and now pure cloud-based solutions. In each instance, quick-to-market native solutions started as simple applications requiring significant functional modifications or narrow functional solutions that became more robust over time.

Baseball and Early Stage Technology: More alike than you think?
I have always liked baseball. Whether that is generational, because my father liked baseball or because of the memories that it evokes is hard to say, but the fact remains, I have always liked baseball. And having spent years both working in and studying the early stage technology world, I am intrigued by the similarities between batting and creating new technology product offerings. Both fail more than they succeed. Both demand a great deal of expertise. Both offer rewards that are uncertain and that vary in ways that are not directly correlated to how well struck a ball is or to how clever or complex a solution is solving a particular problem. Let me explain. (more)

Copyright 2013 OntiosJohn Francis also blogs at www.platformsconsulting.com top