A MARKETING company from Henley has embraced the internet in a drive to boost sales.

Fast Systems, which had been in the town since 1983, has revised five of its sites to incorporate social media such as Twitter. It has also employed an independent adviser rather than outsourcing.

Managing director Michael Burrows said: “Not only is it cheaper using someone independent but one gets a real focus as to what is possible to improve visits to a website and hence sales. It is a revelation to see how effective it is tracking a customer’s journey on a site.”