For the first time in history, healthcare IT is shifting toward the patient experience. New regulations such as the Affordable Care Act (ACA) and outcomes-based reimbursements are pressuring health providers to provide more comprehensive care and compete for patients like never before. At the same time, expectations of patients have shifted, as younger generations -- digital natives who grew up with iPhones, Facebook and FitBits -- are demanding that providers offer more tech-savvy ways of managing their care. In fact, 71% of millennials want their doctors to provide a mobile app to actively manage their health.1 And 63% would be interested in proactively providing their health data from wearables to their doctors, so they can monitor their well-being.1

Introducing Salesforce Health Cloud
Today’s health systems need to make the shift beyond revenue cycle management and electronic health records to organizations focused on patient relationships. Salesforce Health Cloud, which is built on Salesforce’s industry-leading Service Cloud, enables providers to get a more precise view of patient demographic, lifestyle and health information to better serve their needs.

Complete View of Patient Data: Salesforce Health Cloud’s Patient Profile enables care coordinators to gain a complete view of their patients, from current conditions and medications, to scheduled appointments and lab results. Data for the profile is populated from multiple sources, including EMRs, medical devices, wearables and more. Patient information is presented in Health Cloud’s Timeline view that allows providers to understand the progression of a patient’s health journey. And by using the Patient Caregiver Map, providers can map household relationships, as well as all providers and specialists involved in a patient’s care.

Engage More Deeply with Patients Across Any Device: Health Cloud features Private Communities, which allow care coordinators to securely collaborate and assign tasks across a patient’s caregiver network. Private Patient Communities also helps patients view progress against a care plan, find answers quickly to common questions and connect with any provider in their network. Also, by extending Health Cloud to mobile platforms, providers can send messages to patients’ smartphones, reaching them where they live and work.

Built-in Tools to Facilitate Adherence to HIPAA Requirements: Health Cloud includes tools that healthcare providers may use in order to facilitate their adherence to their compliance requirements from the Health Insurance Portability and Accountability Act (HIPAA), including Salesforce Shield, a set of built-in Salesforce1 Platform features that include Field Audit Trail, Platform Encryption, Data Archive and Event Monitoring.

Comments on the News
“The era of precision healthcare is upon us,” said Joshua Newman, MD, Chief Medical Officer, GM, Salesforce Healthcare and Life Sciences. “Just like we use precision medicine to target more personalized treatments for cancer and other diseases, precision healthcare is enabling our customers to develop more meaningful, accurate and long-term relationships with patients. Health Cloud is a huge step forward in our industry’s transformation.”

“Healthcare providers face a significant challenge. To deliver the best patient care possible, they rely on data sitting in multiple systems. These include EMRs, lab systems and imaging applications, often across multiple data centers and in the cloud,” said Ross Mason, founder and vice president of product strategy for MuleSoft. “Connectivity is the key to unlocking this data and making it useful. MuleSoft’s integration platform brings data from these systems into Salesforce with an API-led approach, enabling agility while allowing providers to remain in control of their patients’ information. We’re excited to partner with Salesforce on Health Cloud to realize the vision of a single patient success platform.”

“As care organizations and providers seek effective ways for patients to become more actively involved in managing their own health, there is a growing need for solutions that enhance self-management, facilitate collaboration between patients and healthcare providers, and improve continuity and quality of care,” said Jeroen Tas, CEO, Healthcare Informatics Solutions and Services for Philips. “We’re excited to integrate with Salesforce Health Cloud as we continue to grow the capabilities of our HealthSuite digital platform, empowering patients and caregivers to become active partners in health care.”

Pricing and Availability
Salesforce Health Cloud previews today, with general availability slated for February 2016.
Pricing for the new Salesforce Health Cloud will be announced at the time of general availability.

Additional Information
Learn more about Salesforce Health Cloud at http://www.salesforce.com/healthcloud.

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Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

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