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Contest Statistics

Scores (35 total)

Comments

Entries

Project Type

Project Name

About Us

We are a Vancouver-based company that produces theatre, film, and other visual arts. We workshop plays, film scripts, and theatre pieces and produce them in the Vancouver area.

Industries

Entertainment, Production, Producer, Film, Theatre

Contest summary

We are trying to create work that will &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;

Target Audience

Younger generation of theatre goers. 19-35 both male and female. , less than $50,000 income, non-religious, trying to interest a generation of young people who don't normally go to the theatre, artistic types, based out of Vancouver, people who value art outside of the main stream.

We thought it would be fun to incorporate an EKG heart beat monitor image, where the 'blip' in the heartbeat formed the 'd' and the 'l' in Hardline.
We are not stubborn on the image of the EKG monitor, it was just a thought we had. We welcome all sorts of ideas.

What our logo should communicate

We are trying to create work that will &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot;stop your heart&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot;. Aggressive, in your face, bloody, gritty, rough and dirty. Not the main stream type theatre/film. This ain't musical theatre folks. Young tenacious people making art that will fuck you up. Theatre that punches you in the face.

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.

Letterform Mark

A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.