Campaign Analyst – Marketing Automation

Are you ready to be part of the next era of Artificial Intelligence in business? This is an incredible opportunity to join a highly innovative specialist agency at the nexus of technology, data and design. Using the principles of human-centred design, the agency works with blue-chip clients to embed automated digital techniques into business decision making.

Your role is to use Analytics to generate insights and guide Marketing strategies from a data perspective. Working with a variety of Marketing Automation platforms, you’ll optimise campaign effectiveness through your understanding of segmentation, modelling and post-campaign performance. You’ll work closely with Campaign Managers to execute campaigns across multiple channels, so you should be familiar with implementation processes, and comfortable with an omni-channel approach across Digital, Programmatic Advertising, eDM, SMS, Direct Mail and Social. The ability to present data and campaign strategies and concepts to clients, with a confident, clear manner is also a key part of the role.

Your background should include at least three years in delivering Marketing solutions based on Insights, and you should have worked with Marketing Automation platforms, ideally Salesforce or IBM Watson Marketing. Knowledge of statistical tool such as Excel, SQL, Tableau, Power BI, VBA. Analytics experience is also highly desirable (SAS, R). Agency or consulting experience will be highly regarded. Most importantly you’ll be highly inquisitive and obsessed with new technology, driven by data and with sound commercial acumen.

This sophisticated and cutting-edge agency is a new division of a highly respected, blue chip management consultancy, so offers all the benefits of working within a well-resourced, successful business, together with a start-up feel. Located in the CBD with impressive offices, plus 3-4 days a week spent at client offices.

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