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EVISU Eye Spring Summer 2016 Showcase

‘Before anyone did anything,
EVISU did everything’ is EVISU’s tagline, the quirky and cool Japanese
denim founded by jeans connoisseur Hidehiko Yamane in 1991. It’s no surprise
then that EVISU Eye, the brand’s
eyewear counterpart echoes this philosophy with a Spring Summer 2016 collection that has critics already predicting
cult status. EVISU Rocks!

EVISU Rocks! Spring Summer 2016 Showcase

The evening started with Rapper Kayda rock the stage and then followed by
the showcase. Admirers of the Osaka brand will be familiar with its seagull
logo, and the eyewear collection harnesses their garment expertise by 3D
printing the trademark emblem onto the denim-textured temples of the acetate
frames.

EVISU Eye Spring
Summer 2016 Showcase

Evisu Rocks!

These handmade frames run the whole gamut of sumptuous shades, whether
in metal, acetate, or baked enamel – evoking Evisu’s penchant for craftsmanship,
style, and fun.

EVISU Eye Spring Summer 2016 Showcase

After the fashion show, we managed to take a closer look and also
try out some of the sunglasses and frames. Bold, dark, frames with colored
lenses of blue and gold stand out from the pack as leaders in the mod squad. While the acetate half-frame reading glasses makes a strong case for chic, but
the highlight of the collection is undoubtedly the one-piece lens sunglasses.

EVISU Eye sunglasses

Created from a singular piece of mirror-coated lens, the
retro-inspired shape is all at once innovative and minimalist, a work of art
that will start conversations, while proclaiming its wearer as an avant-garde
trendsetter.

Spotted one of my favourite sunglasses

Whether it’s taking Harry Potter glasses as muse, a strong cat
eye, or the more traditional aviator, EVISU Eye cleverly combines the unusual
and the familiar, forming a stand-out collection that will have both the
devoted fan and the casual observer clamoring for more.

Celebrating its 25th anniversary in November this year, EVISU has
come a long way from the days of Yamana-san individually hand-painting the
limited production of 14 jeans a day, but its fans has continued to lust over
the denims that straddle the worlds between trendy and traditional, authentic
and fun.

Some fun activities at the party before the show

The EVISU Eye Spring Summer 2016 collection is available from May
2016 by Eyewear Creations Group.