Attitude statements: Future employer81% I would really like to be connected with an experienced mentor in my next workplace81% I want an employer that values collaboration80% If I like an employer’s products or services I will be much more interested in working for them45% I want to work at an employer for a summer job/co-op term/internship before being hired by them full-time17% I expect a signing bonus for my first full-time job

Student’s career choices are most influenced by their parents, acquaintances already working for the company and online resources

Influential factors in a job offering65% Interesting work58% Good people to work with58% Work-Life balance56% Healthy workplace 53% Job security52% Good training opportunities, new skills development49% Good people to report to48% Opportunities for advancement in position45% Good health and benefits plan42% Opportunities to have a personal impact42% Good variety of work32% Commitment to social responsibility27% Organization is a leader in its field25% Strong commitment to employee diversity24% Opportunity to travel

Most effective techniques for creating a positive employer impression I80% Answered my questions knowledgeably73% Good employer information presentation73% Made me feel like they were interested in me73% Friendly company representatives at career fair/events72% Felt confident that I was qualified for the jobs they were recruiting for68% Responded/followed-up in a timely manner

Most effective techniques for creating a positive employer impression II62% Ranked as a top employer58% Good career fair presence55% Offered co-op or internship opportunities54% Positive coverage in the media45% Sponsored activities on my campus27% Branded giveaways (pens, etc.)