That's the new iCloud logo above, already spotted at San Francisco's Moscone convention center where WWDC is taking place; iCloud could be the new iTunes, with deals in place with the major music labels; its new Lion OS may be the last of its breed; and anticipation is running high for iOS5 (check out the sneak peek at its "magical" properties below).

More to be revealed when Steve Jobs breaks his medical leave to take the stage this morning.

After posting this on YouTube on Saturday, Simon Pierro, a German multimedia magician previously best known for an augmented reality Christmas video that went viral, received more than 100,000 views for this video in 24 hours: