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Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

What Reviewers Say About The Mobile Book
A few reviewers have had the chance to read the book a few days before its release, and share their views in a non-committal way. The result is very clear: the book is worthwhile. Should you get it? Yes! Let’s see why:

“I got my hands on an early copy of The Mobile Book. I’ll cut to the chase and just say this: It’s fantastic. You should own it. Really.”

— Christopher Butler

“The standard, the reference book for Mobile. I worked for a mobile web publishing company for 18 months and the depth of knowledge provided by the experts in this book is extraordinary. It blew me away. This book provides a diplomatic, comprehensive guide to understanding Mobile”

— Ben Howdle

“I’ll cut to the chase for those deliberating a purchase: it’s well worth the cover price. The eBook edition is a steal! This book establishes a mindset of understanding and exploring the medium. It embraces the breadth of its domain and will set you on an exciting path.”

— David Bushell

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3 reviews for Neuro Web Design: What Makes Them Click?

Rated 4 out of 5

Stuart–June 7, 2013

Another great quality product that anyone who see’s me wearing has asked where to purchase one of their own.

Rated 5 out of 5

Ryan–June 7, 2013

This hoodie gets me lots of looks while out in public, I got the blue one and it’s awesome. Not sure if people are looking at my hoodie only, or also at my rocking bod.

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Product Detail

Paperback : 168 pages

Publisher : New Riders; 1 edition (January 2, 2009)

Language : English

ISBN-10 : 0321603605

ISBN-13 : 978-0321603609

Product Dimensions : 8.9 x 7 x 0.5 inches

About The Author

Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.

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