Allied Blenders & Distillers brand Sterling Reserve has exceeded one million cases just nine months since its launch.

Sterling Reserve is a blended whiskey brand introduced in 2018 comprising of two varieties; B7 and B10.

ABD also owns Officer’s Choice, the largest whiskey brand in the world by volume with 32m 9-litre cases in 2017, according to Drinks International’s Millionaires’ Club.

ABD is the 3rd largest spirits company in India, growing 15% over the last seven years making it one of the fastest growing spirits company in India, with 14 sales offices in 22 states across the country.