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Websites have abandoned the phase of fame to the phase of need. The greater part of the populace in the present age is relying upon the web to get their products and services, anyplace and whenever. The web has turned into their most loved commercial center to locate their most loved shops, online journals, and sources of trusted information. So it is an unquestionable requirement for each site owner to keep their sites appealing and useful at the same time. Great content on a site is the ways to acquire traffic. Content Writing is the best and most straightforward strategy to keep your site useful and refreshed than some other online instruments.
1. B2B Buyers start researching much before engaging a Sales Rep
B2B buyers engage in deals where the deal sizes are usually relatively higher as compared to B2C deals. Stakes are certainly higher. And agreements are complex. In such a scenario, it becomes imperative for the buyer to do thorough research before selecting vendors. Hence, it…

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B2B Marketers must embrace inbound strategies because they sell complex products and services to a highly educated set of people as compared to B2C Marketers. If you push the B2B prospects through repeated poorly targeted content, they would most likely withdraw. Moreover, by doing so, you come a…

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These are the webinar slides of a webinar entitled "5 simple steps to becoming a content curation rockstar". These slides by Pawan Deshpande (CEO of Curata) has almost everything you need to know about Content Curation. As per 2012 Curata, Inc. annual content curation adoption survery, …

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We need 3 types of Content for effective content marketing: primary, secondary and tertiary - 1 for each stage. B2B Marketers want to bring qualified prospects to their website. Then they want to engage them and finally, they want to win the prospect. Marketers need to understand the stage of the…

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This is an insightful ebook on Content creation. Jonathan Kranz of Kranz communications says that the attention span of our prospects have become very small. And hence it is very important for Marketers to create compelling content to earn that attention. He further says that most Marketers have …

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Before you jump into content writing, it's imperative to have an understanding of the majority of the choices available to you as a Content Marketer. The kinds of content you can create may appear to be limitless; however, it's reasonable that some content will be more qualified to your c…

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Once we are convinced that we should have a documented strategy, the next step would be to set the content goal. Strategy means analyzing the current state, envisioning the future state and setting smart goals. So, just like any other strategy, the content strategy must have a set of smart goals.…

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Since the ROI of content marketing is not just about the revenue it generates, you'll have to determine other indicators. In this article, we are going to help you identify some KPIs to measure your content marketing efforts.
Two key elements to determine the Content KPIs
1. Specific objectiv…

-Today, everyone is pushing content. Some feel that it is important to produce content everyday to be on the top of the SERP. While others feel they need something new everyday for social media or email campaign. To some extent, it is true that if you are not producing enough content, your competit…

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Google receives about 4 million queries every minute. This shows the insatiable hunger for answers by online users.