Marc Jacobs Strips Down for Soda

Now, truly anyone can afford something by Marc Jacobs. The famed fashion industry icon is designing soda cans. Jacobs' new gig as the creative director of Diet Coke means he'll be creating new "whimsical, feminine" packaging for the brand's 30th anniversary in Europe.

The designs — three unique cans and three new ad campaigns — won't be revealed until later this month. But this ad, in which the 49-year-old designer strips down to his kilt in a photo booth, is revealing enough for now.