It started as a way to improve the look of the Kalgoorlie caravan park, but now Jeff grows geraniums for Burt Street and the Kalgoorlie and Boulder cemeteries.

"When we took over the Kalgoorlie caravan park it was looking pretty run down and we took a lot of cuttings from around town and grew them, some of them are still there today 16 or 17 years later," he said.

"After a while I found that they're ideally suited for Kalgoorlie, they're tough, they grow easily and you can propagate them easily... even I can't kill them.

"Then I became interested in the role of plants in a streetscape and that's what I've specialised in."

The plant, originally from South Africa, is believed to be the first imported to Australia.

They are hardy flowers that can handle heat but not frost.

Mr Jones said flower growing runs in the family.

"My father was a well known orchid grower but if he knew I was growing geraniums he'd turn in his grave, that's one end of the spectrum to the other," he said.

To find out more about what it's like to grow flowers for the town click play on the bottom right-hand corner of the photograph above.