Insights

SEO & Website Security

Earlier this week, Google announced that they have made a significant modification to the way they now rank websites. Although in the past, website security played a much smaller role in their search algorithm, the popular search engine will now give priority to websites that are more secure. What this means, Google explained, is that in the future, websites that are properly encrypted will rank higher - by default - than websites which are not.

This latest development is tied to Google’s overall campaign to make the web safer. In a blog post, Google representatives Zineb Ait Bahajji and Gary Illyes explained: "Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.”

In its efforts to encourage people to encrypt their websites properly, Google is offering how-to guides and advice to website owners. You can read more about it here.