Musing about local, tech and other stuff I find Interesting

[Screenshots] Yahoo Mobile Integrates YellowAPI Data for Canada

The last couple of months have been extremely busy on the business development front at Yellow Pages Group, hence my lack of posting. However, one integration that we have completed and launched is with Yahoo Mobile where we integrated YellowPages.ca data through our YellowAPI platform. This is a great win for Yahoo users and a great win for YPG advertisers.

Here is a walk through:

If you have not already, check out Yahoo on your iPhone. You can do this by typing in Yahoo.com or Yahoo.ca or going directly to m.Yahoo.com. You will land at the following home page:

If this is the first time you visit this page, Yahoo will ask you to use your location. If you select yes, it will use your current default location. Now you have two search options –

1) type in any local query, such as Dentists or
2) type in Dentists, Location if you want to search outside of your location.

Next you will be presented with the local results. Note: yahoo did a great job of detecting local intent queries, meaning, that in the above example for Dentists – the local results are at the top of the page, whereas if you searches for Britney Spears, you would not see any local results provided by YellowPages.ca.

At the search results level you have 3 options. First option is to click on the company name to get more details (see screenshot below), second option is to call the business directly or third option is to see more results.

If you select the first option you are automatically redirected to mobile.yp.ca (which is the mobile enhanced version of yellowpages.ca) where all the content, ad, video, pictures, maps, etc. are mobile optimized.