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Launching two LIFE projects

On the 1st of July, we launched two projects with co-funding of the European Commission: LIFE BEVERAGE and LIFE REFRESHMENT. The EU grants co-funding to projects with European added value supporting environmental, nature and climate action projects throughout the EU. These projects are hence completely in line with our ambition to contribute to a better world and continue to work on the pillars of sustainability and social responsibility throughout our entire value chain.

As the world’s leading brewer, we have an important role to fulfil in addressing environmental challenges such as water scarcity, greenhouse gas emission, resource depletion and climate change. With the LIFE BEVERAGE project, we aim to reduce the emission of greenhouse gases caused by beverage production through a new process technology that will be piloted at breweries in Belgium and in the UK.

We are passionate about brewing and the quality beers that we brew. Within our R&D organization, we strive to develop technologies that contribute to improving the quality and consistency of our beers globally, and at the same time ensuring that these technologies also enable the reduction of our natural resources

With LIFE BEVERAGE, the fundamental principles of the most energy consuming step in the brewing process are being questioned and carefully re-designed, ensuring that the quality of our beers remain untouched. After successful pilots, further roll-out of this technology to other breweries will allow us to make a significant contribution to a resource-efficient, low-carbon and climate-resilient economy.

During the brewing process, large amounts of interesting by-products are generated with a wide range of potential applications, such as brewers’ spent grain, whose current main application is limited to animal feed.

At AB InBev, we want to fully exploit all resources and produce more added-value products in order to create a more sustainable brewing process. In the LIFE REFRESHMENT project, alternative uses of brewers’ spent grain will be explored by developing new technologies to produce non-alcoholic and healthy beverages making use of brewers’ spent grain. This new technology will increase the resource efficiency during the brewing process. Thanks to this technology, we contribute to the shift towards a circular economy, which is focused on large-scale recovery and re-use of material. In addition, this project fits into our wider commitment to foster a global culture of smart drinking.

Focus Areas

Heleen Vanhoudt

CSR & External Communications Officer Europe

As CSR officer at AB InBev, I have the opportunity to combine my passion for corporate communication and my love for beer. I am convinced that an open dialogue between a company and its stakeholders is key for building sustainable relationships. As beer is the original social network, it brings people together. Through this blog, I also hope to bring people together and share our stories about our contribution to build a better world.