The public are yet to be convinced by plans to build three tower blocks metres from Cleethorpes seafront, claim the town's Liberal Democrats.

Rising up to 13 storeys high, the 99-apartment 'One Cleethorpes' development has divided opinion amongst townsfolk and visitors.

Some have likened the plans to Benidorm and Legoland, while others think it could turn Cleethorpes into a "resort of the 21st century".

And now, amid the divide, Liberal Democrat activists Les Bonner and Roy Horobin are calling for "proper consultation" on proposals to build three towers on Grant Street wasteland.

An artist impression of what the proposed high-rise scheme for Grant Street, Cleethorpes would look like (Image: Cielo Realty Limited)

"The area needs developing, no one doubts that," said party vice chairman Mr Horobin.

"That's really important, but there has been a considerable amount of opposition. There's definitely a sense that the flats will look awful.

"So I think we need a proper consultation. There are people who want to have their say positively. I think we should involve the public in these discussions."

Mr Horobin, who fought Cleethorpes in the 2017 General Election, said he wants to see developer Cielo Realty Limited round the table.

Roy Horobin, vice-chair of Grimsby and Cleethorpes Liberal Democrats

He said: "I understand that there has to be procedure. It's not about sabotaging something. It's not about being a nimby.

"But I have got concerns about the developer. I have been online. I can't find a website or any information about them. We would like these people to come up, listen to questions and try to sell their proposal.

"So far, it's not been good enough. We need a proper consultation so we get something great for Cleethorpes. Then I think we will end up with something really good that the community buy into. That's democratic.

"We need proper consultation early on - get the community involved."

The concern is in stark contrast to Cleethorpes MP Martin Vickers. Throwing his weight behind the scheme, he said it would show Cleethorpes is a "resort of the 21st century".

He said: "Thirteen storeys is very prominent. I would imagine some people would have reservations about that, but the principle of a new development on that site and the statement it makes about Cleethorpes is very important.

"When people arrive on the train, they see the beach and the pier. but they also want to see a town that's moving forward and the new development does that."

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She said: "My own opinion is that transforming Cleethorpes is long overdue and I welcome it. But making it look like Legoland is not the answer.

"Why on Earth do we need 13-storey buildings? We don't, and as far as being able to see for miles around, what are the developers trying to do? It's not a competition as to who can build the highest tower block."