Coca-Cola: We'd Like the World to Buy a Coke Zero -- or a Smartwater!

Coca Cola is trying to sweeten its image overseas by un-sweetening its beverages.

Coca-Cola (KO) is trying to sell more of its unsweetened offerings both at home and abroad. For example, Coca-Cola Zero Sugar grew unit case volume by double digits in the fourth quarter in Western Europe. And its Smartwater achieved double-digit unit case volume growth during the year in North America. Coke is also trying to mix up its packaging. Here's what the company did to shake things up in the fourth quarter.

Get an email alert each time I write an article for Real Money. Click the "+Follow" next to my byline to this article.

Real Money's message boards are strictly for the open exchange of investment ideas among registered users. Any discussions or subjects off that topic or that do not promote this goal will be removed at the discretion of the site's moderators. Abusive, insensitive or threatening comments will not be tolerated and will be deleted. Thank you for your cooperation.
If you have questions, please contact us here.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

FactSet calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.