Competitive On The Road Pricing

The new Toyota Prius is priced to rival the best of the D-segment diesel market. The T3 entry-level model has an OTR price of £17,495, but qualifies – along with all other Prius models – for a £1,000 grant under the Government’s Energy Savings Trust Powershift scheme, bringing the cost to the customer down to £16,495.

Taking the Prius T3’s comprehensive specification of safety, comfort and convenience features into account, it works at better value for money than its established, high volume competitors. Balanced against the OTR price and specification of equivalent Vauxhall Vectra, Renault Laguna and Ford Mondeo models, the Prius works out anything up to 7.8 per cent better value. And that is before you factor in the lower running costs achievable thanks to the car’s fuel efficiency, servicing requirements and the cost of replacement parts.