Why You Need Dynamic Retargeting

How often do you experience a situation where a visitor views several pages of your website and then leaves without taking the actions you need? And obtaining that visitor cost you a great deal of effort and money.

Imagine you optimize your website for SEO, and buy contextual and banner ads. Even after all your efforts, the conversion rate is no more than 1-2%. This means that 98 of 100 attracted visitors leave your website without making a purchase.

You can avoid such a situation by using retargeting techniques.

How Dynamic Retargeting Works

The fact a visitor leaves a website doesn't mean he's not interested in making a purchase. Research shows that a user must be contacted at least 5-7 times before he makes the decision to buy.

Retargeting techniques allow you to find your visitor on the Internet and show him an ad wherever he is at the moment.

Dynamic Retargeting Use Case

Imagine you're the owner of an online electronics store. You'd like to track all the users who visited the "TV & Video" section of your website and show them an ad reminding them of their interest in the TVs you sell.

A visitor comes to your online store, views a list of TVs, and some specific TVs in particular, then leaves the website.

Now, wherever he is, he will see an ad reminding him of his interest in the particular TV models he viewed.

How the Rontar App Works for You

Generally, setting up a dynamic retargeting ad campaign takes a lot of time and effort. You have to create an ad account, prepare the products feed, install retargeting codes on your website’s pages, configure and run the ad campaign.

Rontar has developed an app for Shopify customers, helping them complete all the steps listed above in just a few clicks. After the app has been installed, all you have to do is make a payment and keep an eye on the results of the running ad campaign.

The Rontar App Advantages

The app has numerous advantages:

Getting started is quick and easy. Unlike other retargeting companies, configuring and running your ad campaign takes just a few clicks.

Single handy interface to track conversions, revenue and profit. No additional integration or third party analytics for conversion tracking are required.

Dynamic creatives. Rontar automatically generates creatives based on your products feed. This ensures that a customer will see an ad relating to the specific products he was interested in, rather than a generic ad for the online store itself. This can dramatically increase both the CTR of the creative, and the conversion rate.

High conversion rates and ROI. On average, our customers generate an extra $3 for every dollar spent.

Responsive customer support at your fingertips. Our aim was to make the app as straightforward as possible. However, if you do have any questions, our customer support team are always ready to assist you.

Where Will the Ads Be Displayed?

Rontar advertisers have access to more than 80,000 websites worldwide. We cooperate with the largest third-party networks like Google DoubleClick AdExchange, enabling us to return and convert as many of your website’s visitors as possible.

Pricing

Using the app is free - we only charge for the advertising being run.

You pay per clicks. The volume of clicks you get depends on the daily budget you set in the app. By default, Rontar tries to ensure you get as many clicks as possible within your budget.

Getting Started

Getting started with us is easy:

Install the app. Thereafter we will automatically configure your ad campaign with the default settings.

Take a look at the creative preview, and make adjustments if needed.

Make a payment.

Sit back and relax while we help you grow your sales!

Learn More

If you have any questions, please don't hesitate to reach out to our friendly customer support team at support@rontar.com. We're here to help you succeed, and would love to answer any questions you might have while getting started!

Dynamic Retargeting by Rontar reviews (4)

I would give this app a well deserved 5 stars. It is truly an awesome app. Very easy to set up. You can have it up and working for you in just a few minutes. You get to customize a few features, put in your own logo, and it looks outstanding. The support staff for this app is awesome, too! No, sending emails and waiting days or weeks to hear from someone. These guys are fast and efficient. Fixed my small issue almost immediately. Now, I can watch the dashboard on my shopify store and see the clicks coming in. This is a must have for any business that wants to do re-target advertising! Highly recommend

Great app – easy to install and start running a retargeting campaign. It took me only about 24 hours to start seeing the first conversions data in the dashboard. It’s also very convenient that you can see the products ordered thanks to the app.

Unfortunately, I can't trust the conversion reports for this app. The very first conversion we got with the app was from a transaction that happened 3 months before we even started using the app. That was very suspicious.

Additionally, we've found other transactions that are from friends/family that we know are also not attributable to any ad.

It does seem like ads are displayed because I've seen them (once). But the conversion reports give you the impression that the ads are working. They are not. In fact, we discovered products that had not been for sale for weeks being advertised.