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IP is worth Beijing universal studios investment double

Date: 2018-05-15

As the country's first universal studios theme park, Beijing universal studios from the project is approved. Reporters from the Beijing municipal development and reform commission recently produced by 2018 seen in the book of key project financing work project of Beijing, Beijing universal studios theme park project total investment is "quietly" ascension to 51.54 billion yuan, compared with 2014 projects approved in media reports for 20 billion yuan investment has doubled.Expert analysis, theme park back to this cycle is long, huge investment to build its own cultural IP is key to profit of domestic theme park.The latest progress Capital and used to build the harry potter scene, etcMade according to the Beijing municipal development and reform commission in 2018, the Beijing municipal key project financing work project volume, universal studios theme park and the two hotel projects, are to be completed, in November 2020, the total investment is RMB 51.54 billion.The reporter understands, increase the investment will be used to expand the retail and entertainment space, improve the attractions facilities, and building new scenarios, including based on the harry potter books and movies.In addition, the theme park will also include based on "transformers", "shrek" and "kung fu panda," series of attractions, these films have many fans in China.Beijing universal studios open the first year is expected to attract 10 million visitors.The Wall Street journal reported that the expert inside course of study thinks, the Beijing universal studios theme park investment decision is double investors after the success of the Shanghai Disneyland.According to reporter understanding, Shanghai Disneyland from "birth" start record of constantly refresh the China theme park.The first year, which opened in 2016, attracting more than 1100 visitors.And according to the current universal studios in Beijing investment, the industry is expected to more than Walt Disney company investment in Shanghai Disneyland.

Domestic market quantity blowout investment big back this cycle is long