Application Load Balancer now supports authentication of user requests when accessing web-based applications through social Identity Providers such as Facebook, Google, and Amazon or enterprise Identity Providers such as ActiveDirectory and PingFederate. With this, developers can now focus on building applications for their customers by offloading the responsibility of authentication to the Application Load Balancer, while benefiting from its scale, availability, and reliability.

As enterprises are enabling their employees to access cloud-based apps from any location, identity-based security has become even more crucial. With authentication available on Application Load Balancer and integrated with Amazon Cognito, users can now be authenticated through any identity provider that supports OpenID Connect protocol or SAML2.0 or social identity providers such as Facebook, Google, and Amazon. If you already have a custom identity provider solution that is OpenID Connect-compatible, Application Load Balancer can also authenticate users by directly connecting with that Identity Provider. To learn more about the feature, please try the Elastic Load Balancing demo.