GoDaddy announces its 12th Super Bowl commercial

Godaddy is the world’s prominent Domain Registration and Web Hosting Company serving some thousands of customers.

After taking a year off, Scottsdale grounded GoDaddy Inc. publicized Thursday it will make its 12th Super Bowl commercial for the February game.

Initially, the 30-second advertisement will concentrate on a new, yet-to-be-released product, as an alternative of the GoDaddy brand. The advertisement will look in the first half of the Super Bowl.

The commercial GodaddyWeb Hosting will launch a longer-term movement, and endure to use humor to uphold a new product.

GoDaddy (NYSE: GDDY) is not enlightening the commercial’s narrative for its 20th anniversary, though a declaration said the “movement plays to the ethnic and commercial influence of the Internet by way of iconic images and hilarity.”

GoDaddy will also recover its “see more online” digital marketing move to drive audiences to the GoDaddy website through the Super Bowl program, said GoDaddy Chief Marketing Colonel Barb Rechterman.

“Driving spectators to the website with a digital leeway is a method we have been using for several years, but the mode we involve viewers with the 2017 digital extension won’t look something like what you have grasped from us in the past,” Rechterman told in a declaration. “This is more than an easy brand play. This year, we are going to take spectators on an amusing ride that engrosses them around our newest product.”

The 2016 Super Bowl was the first time ever since 2005 the domain name registration company decided not to promote in the big game.

In the month of February 2015, the business had received violence from animal rights campaigners for its Super Bowl commercial, which was substituted with a quick do-over to mollify the crowds.

GoDaddy (NYSE: GDDY) has crooked to humor for its adverts since CEO Blake Irving had taken over from creator Bob Parsons in 2013. GDDY had used to be identified for its risqué ads with scantily-clad females.

The Super Bowl commercial will be taken in initial January by Bullish Inc., the New York-based brand agency GDDY is currently working with.

“There is no other business in the world that has both the technical prowess and voracious client focus as GoDaddy,” Bullish Managing Partner Brent Vartan said in a declaration. “We are exceptionally happy to help the brand appearance at the Super Bowl … and the numerous product stories to trail … in a diverse manner in GoDaddy’s mission to help individuals pursue fruitful, self-governing ventures.”