A strategy is generally a long play that requires consistency, measuring, and tweaking to achieve a long-term goal. For example, you may include blogging twice weekly in your lead generation strategy with the intention of building brand authority.

Tactics are the micro plays to execute your strategy. For example, using content upgrades in your blogging efforts would fall into the tactical category.

Without a strategy, tactics are like throwing darts in the dark. It becomes difficult to measure the success of each channel your organization will be pursuing.

Due to the ten second time limit on every Snap, your audience will be significantly more engaged with your content due to their fear of missing out.

This means that if you master Snapchat marketing, you will be able to hold your audience’s undivided attention and share your message without any interruptions.

This is a unique opportunity that will allow you to engage with your leads on a much deeper level, increase the strength of your brand, and slowly build up a list of high-quality leads once your account has gained traction.

Here are a few ways you can drive traffic from Snapchat back to your website:

Add snippets of videos with short links in it (ie. moneyjournal.com/episode#).

Add images from your blog posts with a short link.

Give personal invitations to your event.

Give a behind the scenes view of the project you’re working on.

Give them a feel for your customer experience.

If you can learn how to take advantage of Snapchat, you will be light years ahead of your competition, both in your ability to generate leads and convert those leads into followers.

2. LinkedIn

While most people believe that Facebook is the most powerful social media platform for lead generation, I respectfully disagree.

While Facebook is undoubtedly the best social network for generating large quantities of leads, it does not even hold a candle to LinkedIn’s ability to generate qualityleads.

LinkedIn is especially invaluable for B2B marketers due to the high concentration of business people and entrepreneurs using the platform.

The other great thing about LinkedIn is that it allows you to target incredibly specific groups of people who will be interested in your products or services.

Then, once you have targeted your ideal audience, the use of LinkedIn groups and InMail makes it easy to build authority and reach out in a very natural and non “salesy” way.

The key to success with LinkedIn (like most other lead generation methods) is to first offer massive amounts of value to your audience before trying to convert them into leads.

Unlike social media, content marketing, and other online methods, when you are speaking at an event related to your industry, you are immediately seen as an authority figure.

With Facebook, blogging, LinkedIn, and webinars, you have to prove your authority first.

However, when you are standing up on stage, dressed to the 9’s and speaking at an event with other influencers and industry leaders, everyone will assume by default that you are an authority.

And because of this, they will be more likely to trust what you say.

If you don’t quite understand the importance of this, let’s look at a study that Stanley Milgram completed in 1962.

The goal of Milgram’s experiment was to determine how certain Nazi leaders and their millions of followers could have perpetuated their heinous war crimes.

It basically sought to determine the question, “Were they truly evil, or just following orders”

If you don’t have time to watch the full video, I explain the experiment briefly below.

In the experiment, the test subjects were asked by an authority figure to administer increasingly strong electric shocks to a person strapped into an electric chair under the pretense of teaching through negative reinforcement.

Unbeknownst to the test subject, there was no shock delivered whenever they increased the voltage.

The actors in the chairs would increase their responses so that it would be perceived that they were in excruciating amounts of pain.

In some of the tests, the subjects were even informed that the person in the chair had a heart condition that could prove fatal if the voltage was increased beyond a certain point.

And yet, despite the apparent agony of their fellow citizens, test subjects would consistently continue increasing the voltage when under the instruction of an authority figure.

This test was repeated many times by several different authorities in the psychology field throughout the years, and all of the tests yielded almost identical results.

So what does this experiment from the 1960’s have to do with the world of lead generation and internet marketing in 2017?

Let me explain.

What this experiment proved is that we as a general population have a bias to obey people who we see as figures of authority.

This means that, as a marketer, developing, or at least conveying, authority is absolutely essential to your success at generating leads and increasing conversions.

And whenever you are presented as an authority within your niche at a speaking engagement, people will have a much more positive response to what you have to say and what you are selling.

Neil Patel of Kissmetrics and Quicksprout used this tactic whenever he was marketing his new company Crazy Egg.

He booked himself into every speaking engagement that would have him.

The results?

He had over 10,000 leads on the waiting list before the product was even released.

And the great thing is, this particular tactic can be applied to all sorts of speaking engagements.

Here’s how you can get started:

Search for keyword terms like:

“Niche” conference

“Niche” summit

“Niche” events

Best “Niche” conferences (you’ll find list posts)

Do another search. This time search for “speak at [conference name].”

Read through their instructions, see if you’re a good fit and send in your pitch.

From podcast interviews, to guest hosting webinars, to speaking at local masterminds, the applications are endless.

And if you can learn how to leverage your position of authority to generate leads, the results will be quite shocking. (sorry, I just couldn’t resist)

4. Webinars and Joint Workshops

They provide you with the distinct opportunity to have your audience’s undivided attention for a prolonged period of time and create an environment where people are significantly more invested in your message than they would be when reading a blog post or a watching a video that you have posted.

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I send marketing strategies that work.

Author: Sam Oh

Buffy Aronstein

Another great article – thanks for all the tips, they are always so relevant!
Love the idea of LinkedIn, definitely on my list for 2017!

https://www.moneyjournal.com/ Sam Oh

Glad you enjoyed it. Lots of lead gen articles coming up in 2017.

Priyanka Panicker

Hi Sam, as we all know the process of lead generation is not as easy as it sounds. Finding qualified contact information becomes a time-consuming process. Do you have any suggestions for lead generation softwares as you mentioned about mobile lead generation? There are a few like LinkedIn Sales navigator, Aeroleads, Zoominfo etc which can be used with CRMs?