A German heavy equipment manufacturer decided they'd impress potential buyers—or maybe just people with a fetish for construction equipment—by using a series of massive cranes to lift each other.

The Inception-like stunt started with a small crane hoisting a model, that were both then lifted by a larger crane. And so forth, until four cranes were hanging in the air, suspended by one of those massive lifters that are usually only reserved for heavy-duty projects. What do you think? [YouTube via The Awesomer]