Sean 'Diddy' Combs Announces New Business Venture With Ciroc Vidka

INTERVIEW: Sean 'Diddy' Combs on the truth behind the $100 million increase in sales at the Sean 'Diddy' Combs Announces New Business Venture With Ciroc Vidka at Stone Rose in New York, New York on October 24, 2007. (Footage by WireImage Video/Getty Imag