Social media’s status update aids investors

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Social media provides investors with a real-time snapshot of sentimentPhotoAlto/Alix Minde/Getty Images

Mark Bridge

Published at 12:01AM, June 30 2012

The decision this week by Morgan Stanley Smith Barney, the wealth management
company, to let all of its 16,000 advisers use Twitter and LinkedIn for work
was a sign of the financial world’s recognition that social media are a
must-use investment tool.

Big corporates have been reluctant to engage through a fear of legal
complications, but commentators say that they are bowing to the inevitable,
and small investors should be taking note.

David Jones, chief market strategist at IG Group, the spread-betting company,
says: “This is only going to get bigger, so whether you are an investor, a
saver or