marketing

A lot of actors who could be very successful are not clear about marketing their talent or where they should be doing so. It may seem obvious, but you need to go to the right location and target the one media that will recognize your talents and hire you!

As the gigs start coming, you’ll start to notice that more people around you will start having stronger opinions on your look, style, image, and the direction they believe your brand should go. It’s important to fully understand your brand.

There are numerous ways to penetrate the media, regardless of how small of a significance or impact your role in a movie may be; there will always be an opportunity to publicize it. Speaking of PR, it’s important to remember that the way you conduct yourself at an audition ...

As a publicist, I encourage actors to take a moment and discover what their “it factor” is. It’s important because I’ve noticed actors gain a sense of confidence in rediscovering what sets them apart from the rest.

Embarking on an acting career is much like sky diving. Even if you book work in a play, on a TV series, or in a feature film, the experience is usually short-lived. The play closes. The series is cancelled. The film wraps. And you‘re free until the next booking ...

Thanks to the glorious Internet, it’s easier than ever to stay connected to your industry fans with e-mail marketing. If you want to make the most out of email marketing, you must follow these three essential rules.