senior vice president and director of public relations for PNC Financial Corp (NYSE: PNC) as part of a reorganization of the
corporation's marketing and public affairs functions, Thomas H.
O'Brien, PNC chairman and chief executive officer, announced today.

Bohn will report to John E. Alden, formerly senior vice president of PNC marketing, who will now serve as senior vice president and manager of marketing and public relations for PNC. He will continue to have responsibility for all PNC marketing, with the added responsibility for PNC public relations, the division formerly known as corporate and public affairs. Alden will report to Robert E. Chappell, PNC executive vice president.
"We are fortunate to have within PNC the talents of Susan and John," O'Brien said. "The integration of the closely related areas of marketing and public relations will ensure that PNC realizes every potential for positioning and promoting our new, unified organization.
"Susan brings to the position more than ten years of experience in retail banking, and a proven track record in managing major initiatives for PNC," O'Brien said. "In her new role, she will continue to have responsibility for internal communications as well as media relations and shareholder relations. She has already taken our organization's internal communications to a new level, with innovative, multimedia communications to unite our 17,000 employees in several states."
Bohn joined Pittsburgh National Bank in 1986 as retail banking's director of training and communications. She was elected vice president in 1986 and in 1991 was asked to serve a special assignment as manager of the comprehensive study of PNC's Pennsylvania banks. The study resulted in recommendations that will save PNC an estimated $35 million annually when fully implemented in 1994.
In January of 1992 she was elected a senior vice president of Pittsburgh National Bank and was assigned to the corporate and public affairs division of PNC with responsibility for internal communications.
Bohn earned her Ph.D. in language communications from the University of Pittsburgh. She is an adjunct faculty member of Carlow College, where she has been an instructor of English and business communications since 1974. She is a member of the board of directors of the Pittsburgh Public Theater and a member or past officer of numerous other community organizations.
Alden came to Pittsburgh National Bank from Mellon Bank in 1983 as vice president and retail marketing manager. In 1987, he was appointed manager of consumer marketing and a year later named PNC's marketing coordinator. In January of 1991, Alden was elected senior vice president of PNC's marketing division.
PNC Financial Corp, headquartered in Pittsburgh, is the nation's 13th-largest bank holding company, with assets of $45.5 billion. It operates approximately 500 community banking offices in Pennsylvania, Kentucky, Ohio, Indiana and Delaware and conducts business through additional offices in 16 states.
PNC's principal banking affiliates include: Pittsburgh National Bank, Pittsburgh; Provident National Bank, Philadelphia; Citizens Fidelity Bank, Louisville, Ky.; Central Trust, Cincinnati; Bank of Delaware, Wilmington, Del.; Northeastern Bank, Scranton, Pa.; Marine Bank, Erie, Pa.; PNC National Bank, Wilmington, Del.; Hershey Bank, Hershey, Pa.; and The First Bank and Trust Company, Mechanicsburg, Pa.
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/CONTACT: Jonathan Williams, media, 412-762-4550, or home at 412-257-3257; or William H. Callihan, investors, 412-762-8257, both of PNC Financial/
(PNC) CO: PNC Financial Corp ST: Pennsylvania IN: FIN SU: PER

JT -- PG014 -- 4562 09/29/92 17:17 EDT

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