In 1997, Reebok (NYSE: RBK) achieved annual sales of $3.64 billion, just 40% of the sales its main rival, Nike (NYSE: NKE) racked up. Eight years later, it had $3.79 billion in sales, barely 31% of Nike's. Given that, plus all the positive press coverage of Nike in the past 12 months, why would anyone choose to invest in Reebok instead? ...