Before November 2, Alex Lee (Alex LaBeouf?) was a Texas teenager who happened to work at Target. Today, he is #alexfromtarget, a meme, and a microcelebrity with nearly 750,000 twitter followers. It is difficult to account for the precise mechanism that made Alex, or any meme, go viral. According to most [...]

As I am sure is the case with most Internet users, I periodically get emails from friends and family warning me of new and creative dangers that I should look out for. Most of these alerts are common sense like, “don’t open a link from this website” or “don’t smell strangers’ perfume in random parking [...]