In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

The high-end apparel brand is implementing AR and VR capabilities in its namesake app, heightening accessibility and engagement with consumers in an age where luxury retail continues to redefine itself

The ride-hailing app recently submitted a patent for an integrated augmented reality system that would help drivers better locate their passengers, using past pickup and drop-off data to determine ideal locations

The beauty retailer collaborates with YouCam Makeup developers to bring digital testing suites to its stores, using AI and AR to further merge physical, digital and emotional consumer experiences that cater to today's online-offline fluid shoppers

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

The AR platform tracks hands from as much as half a meter away to superimpose polish colors and textures of customers' choice onto their nails in real time, enabling mess-free on-demand trial via mobile device