Use progressive enhancement – Ensure that an API is available before registering its Service Worker.

Test with Search Console – Use every webmaster’s best friend, the Google Search Console, to help the search giant discover your PWA.

Annotate with Open Graph – Use the Facebook Object Debugger to test your Open Graph markup.

Test with different browsers – Ensure that the PWA provides an outstanding user experience in all popular browsers.

Check load time – Use a tool like Google’s PageSpeed Insights to make sure that the PWA loads quickly.

Google: It’s Okay to Put Content Behind Tabs

At one point, Google’s John Mueller said that the Googlebot will “actively ignore” content that is “hidden” on a page. That includes content hidden behind a tab.

Now, that’s no longer the case.

This past week on Twitter, someone asked Gary Illyes the following question: “On desktop content in page elements like accordions is devalued or not indexed. Is this the same when crawling mobile content?”

@schachin no, in the mobile-first world content hidden for ux should have full weight

Google explained the problem with crawling desktop versions as follows: “This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.”

The company says that its search engine will continue to deliver an outstanding experience to users no matter what device they’re using.

Google: We Ignore the HTML Lang Attribute

During a Google+ hangout earlier this week, somebody asked John Mueller the following question: “So how important is it to display in the HTML code, the language of the site, if you already declared it in Google Search Console, for example.”

Here’s how he responded: “We don’t use that at all. So we use the hreflang links if you have that if you have different language versions. But the language attribute within the HTML markup is something we don’t use at all. We’ve found that this language markup is something that is almost always wrong. So we tend to ignore that.”

Google Doesn’t Promote or Demote Based on TLD

Do you think you’re more likely to rank well because you’re site uses a niche-specific domain name (like .lawyer)? Think again.

This past week on Twitter, Gary Illyes said that TLDs offer no ranking bonus.

@schachin no, in the mobile-first world content hidden for ux should have full weight

Comments

You’ve discussed some really excellent points here mate, which all the SEOs should be aware of. We definitely have come a long way and the whole search criteria has changed over the past few years, especially after 2015. As 2017 approaches, I personally feel Google has taken a positive leap by preferring content hidden behind a tab which was unacceptable in the days past. Looking forward to read more such posts from you.

This is great new about being able to hide content in a tab. From a UX point sometimes you want to hide content with a “Read More”. Yet from an SEO viewpoint it was not a good idea. Now we can have the best of both worlds.

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award. Ignite Visibility crafts custom digital marketing strategies for clients, including services in SEO, social media, paid media, email marketing, Amazon and more.