E-Tel In Third Position In Mobile Phone Market

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The E-tel smartphone range

E-tel has become the third highest-selling brand in Sri Lanka's mobile phone market in the first quarter (Q1) of 2014, while retaining its position as third biggest player in the smartphone segment, reveals the latest report of Cybermedia Research (CMR), the market intelligence and advisory firm.

This makes E-tel the only brand to be among the top three of both Feature phone and Smartphone segments in the local market, the brand's importer Brantel said.

"In the overall Sri Lanka mobile handsets market, Nokia emerged the leader with a 26.2 percent share, followed by Micromax in second position with 18.3 percent and E-tel in third position with 11.4 percent, in terms of unit sales during 1Q 2014,"CMR announced.

Reporting on the smartphone segment, CMR said," Smartphone unit sales shipments touched 0.12 million units in Sri Lanka during Q1 of 2014. Samsung emerged the leader in the smartphones segment with a 27.7 percent share in 1Q 2014, followed by Huawei with 18.9 percent. E-tel occupied the third place with 13.9 percent share of shipments during the same period.

Commenting on the latest market share figures Bishri Latiff, CEO - Brantel said, "even though the smartphone segment is where E-tel has already established its self as one of the top three brands in Sri Lanka, it is very encouraging to see growth in the feature phone segment leading to E-tel becoming one of the top three brands in the overall market."

He said the company's focus on the smartphone segment with high speed, fully-loaded handsets that outperform much higher priced top tier brands would continue, with the arrival of newer and faster models at extremely competitive prices.