Marketing today means constantly coming up with something clever, unique, and creative gimmick to get your audience' attention. People are always looking for something that's never seen before, and it's just getting tougher and more demanding especially with the rapid pace we're going with the inter...

Having a stellar product or service is important for your business, but no one's going to buy them if people don't know anything about them. You need to design a strategy to promote your merchandises and get the word on the streets. Having a marketing plan is a great way to increase brand awareness ...

A lot of companies work with a small marketing team. A recent study found that majority of companies only have five or fewer people comprising their marketing team, and DEVTAC is in fact, one of these companies.

The company has been more "out there" in the past year than it has ever b...

Summer does not come early in the Philippines, it simply does not leave. It stays warm all-year-round, and we have a hard-wired positive effect when the sun season comes around and the days are longer.

But the weather is a small business bug that silently influences the buying behavior of your custom...

Social media is the new game arena, and every business has to step in and play in it to win. Internet reach is a gladiator show where brands compete to get the high price. According to the study conducted by the Technical Assistance Research Program commissioned by the White House of Consumer Affair...

Amazon has bought a US firm that makes high-tech doorbells in a move expected to help the online retailer improve how it delivers parcels. Ring makes doorbells that record live videos of customers' doorsteps, then sends the videos to their smartphones. The doorbell could help Amazon cus...

Lately, it seems that almost every company is running a social media campaign. You can see them on Instagram, on Twitter, or on Facebook, and they would even come up with popular hashtags to consolidate the power of their reach into one page. As social media continues to grow, it also becomes one of...

The Spheres, Amazon's trio of steel-and-glass greenhouses crammed with more that 400 different plant species, will officially open on Monday. While Amazon (AMZN) has been conducting a public search for its next headquarters, the company was also putting the finishing touches on its original home bas...

Amazon.com Inc will open its checkout-free grocery store to the public on Monday after more than a year of testing, the company said, moving forward on an experiment that could dramatically alter brick-and-mortar retail. The Seattle store, known as Amazon Go, relies on cameras and sensors to track w...

Betsy Sanders, an author of the best-selling book entitled Fabled Service: Ordinary Acts, Extraordinary Outcomes, said that "Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interac...