uno / win at home loans

Ridding Australia of home loan waste requires very little effort if you get uno home loans to fight it for you. So we created a no-movement financial movement.

MGZS / Trust

The MGZS is so ridiculously well priced, people don’t believe you when you tell them. They may start questioning your honesty in other areas too.

NCR / POS

Small to medium enterprises are run by tough people making tough decisions every day. There’s only one POS system designed to be tough enough for them.

Steadfast

When you’re with Steadfast, you’re backed by more brokers than any other Australian insurance company. Sometimes all you need is a demonstration.

OFX / Salt

OFX are the newest way to move money around the world. To demonstrate this, we created an incredible installation with one of the oldest and the help of Japanese salt artist Motoi Yamamoto.

CAW / Trust

To launch Chartered Accountants Worldwide’s new positioning of trust leadership, we filmed daring athletes creating a telegraphic demonstration of the value of trust.

Gold 104.3 / Ready for Melbourne

How do you bring a POM to Australia’s toughest radio market – Melbourne? You don’ shy away from the Englishness. You give him a Melbourne entrance exam to make sure he’s up to the job.

WSFM / Jonsey & Amanda

One of radio’s most listened-to double acts needed something catchy with energy that reflected their fun personalities. And Gold. It had to be Gold.

Jonesy and Amanda - we love you so much, we want to double you.

Chartered Accountants / from numbers to prosperity

We developed a new brand platform, 'the Art of Prosperity' for Chartered Accountants ANZ highlighting the value that CAs bring to businesses and society, and how that value contributes to building communities and economies that enhance prosperity for us all.

The campaign focuses on the art – the skills – that Chartered Accountants apply in a business and social context.

To bring ‘the Art of Prosperity’ to life, we developed three completely different films with very different aesthetic approaches and production techniques.

For ‘Cake’, we created a zoetrope that tells the story of a small café business growing into a multi-national empire with the help of CA ANZ.

D&AD yellow pencil winner, 2016.

Chartered Accountants / from numbers to prosperity

We developed a new brand platform, 'the Art of Prosperity' for Chartered Accountants ANZ highlighting the value that CAs bring to businesses and society, and how that value contributes to building communities and economies that enhance prosperity for us all.

The campaign focuses on the art – the skills – that Chartered Accountants apply in a business and social context.

To bring ‘the Art of Prosperity’ to life, we developed three completely different films with very different aesthetic approaches and production techniques.

‘Chips’ tells the story of a garage styled start-up business, that with CA, takes the tech world by storm through exponential growth. This is visually represented by a circuit board/micro-chip world that breaks out to engulf the garage table where it all started.

Chartered Accountants / from numbers to prosperity

We developed a new brand platform, 'the Art of Prosperity' for Chartered Accountants ANZ highlighting the value that CAs bring to businesses and society, and how that value contributes to building communities and economies that enhance prosperity for us all.

The campaign focuses on the art – the skills – that Chartered Accountants apply in a business and social context.

To bring ‘the Art of Prosperity’ to life, we developed three completely different films with very different aesthetic approaches and production techniques.

‘Prosperity’ is a tactile journey using dexterous hands that deftly create a series of crafted clay shapes to tell the bigger picture of prosperity.

ARN / Kyle & Jackie O

Belong Broadband / one less thing to worry about

You have enough things to worry about. Why worry about connecting to the internet?

Life is full of hassles, but no matter how bad things get you’ll never have to worry about your broadband. That’s because Belong offers simple, hassle free broadband with easy sign up, so you can get connected without a worry.

To execute this insight, we created a series of humorous yet worrying TVC’s positioning Belong as the solution to worry.

AMA / stop the clock

In 2014 – 2015 there were 42,457 substantiated instances of child abuse in Australia. We worked with the Australian Medical Association (AMA NSW) and the Children’s Hospital at Westmead’s Child Protection Unit to develop a campaign to raise awareness of child abuse.

Based on the alarming fact that a child in Australia is abused every 15 seconds, we created 'Stop the Clock’. This powerful image is the basis for the new website that serves the important functions of providing support for those experiencing, or exposed to abuse; for members of the general public looking for contacts in the event that they suspect a child they know is being abused; and to provide health professionals with valuable information.

DVNSW / cards against domestic violence

Together with four of Australia’s top female typographers, we created a series of beautifully hand lettered Valentine’s Day cards. On the surface, they’re just like regular cards featuring cheesy metaphors used to describe love, but on the back an alarming statistic is revealed; For 1 in 3 Australian women, the quote on the card isn’t a metaphor. They experience physical violence at the hands of someone they know.

As the cards circulated, they started a conversation across Australia about an issue too often ignored, and encouraged those of us in healthy relationships think about those that find Valentine’s Day more difficult than most. Anyone could support the cause by spreading the word via #cardsagainstdomesticviolence or by purchasing a card to raise money for programs offered by Domestic Violence NSW.

D&AD yellow pencil winner, 2016.

Glassons / from generic fashion to champion of here

Glassons / from generic fashion to champion of here / instore

H&R Block / from process to expertise

To position H&R Block Tax Accountants as the ultimate choice this tax season, we created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question: if you don’t see the guys at H&R Block, what might you miss this tax season?

Nike / she runs

How a race unleashed the power of an entire community

Nike wanted a deeper engagement with
Australian female runners. We began by creating Nike SHE RUNS, a social-platform that united these women
into one community. We then asked them about the
obstacles they faced as runners. They told us they
felt restricted in a way male runners weren’t. They were afraid to run alone at night. Together with the community, we decided to act. With Nike’s support, women banded together to form night run clubs
across the country. Passionate runners fronted their own local recruitment
campaigns. Women began sharing personal
stories via She Runs, which were crafted into a short film featuring real
runners. As the community grew, we took it one step further by launching Nike She Runs The Night, a 13km race that challenged women to defy the night, together.

Nike / she runs social media

Nike Australia was strong in the male running category but needed to form a deeper relationship with female runners. Our task was to find a way to connect with female runners (online and offline) and get them engaging more meaningfully with Nike.

Having an understanding of female runners led us to question why no channel existed for this audience. This seemed at odds with women’s natural desire to share and discuss.

We created She Runs, a platform uniting them into one community. Through a new, standalone Facebook page we opened a freewheeling conversation with runners throughout Australia, sharing our expert insight, training advice, and a regular stream of motivation.

We also asked these women what obstacles they faced. One regular them emerged: many women were afraid to run at night, alone. So we encouraged our community members to start local running nights, providing a structure and regularly checking their progress.

These passionate running groups became our media channel. As the community grew, we launched She Runs The Night, a headline race emboldening women to defy the night together.

The community continues to grow, with over 100,000 Australian women engaging with She Runs on an ongoing basis.

AWARDS:

Cannes Lion (Bronze) - Social MediaAdNews Media Campaign of the year 2012MFA Awards - Integrated Campaign of the year 2012The Festival of Media Asia - Best Engagement Strategy 2012

Ebay / brand new

​Ebay
- Giving buyers that brand new straight-out-of-the-box feeling

eBay is the market leader for second hand
stuff but isn’t associated with new
products. To launch their new products section, we gave buyers something
they never expected from eBay: that brand new straight-out-of-the-box feeling
courtesy of life-sized cardboard merchandise boxes spread throughout the city.

SBS / nitv

For indigenous Australians storytelling is not just a means of communication, it's a finely tuned art. This poster campaign is a celebration of modern indigenous storytelling.

We captured a wide range of Indigenous Australian people either telling or being told a story. The result was a suite of beautifully captured moments, which we featured on-air, in press, outdoor and online to launch the first free-to-air indigenous TV channel to the Australian people.

SBS / seven billionth story

SBS - Seven billion stories and counting

SBS marked the recent population milestone with an emotive campaign
celebrating the potential of stories and the diversity of human culture. It
premiered on the day the world’s population reached 7 billion.

SBS / brand

SBS - Changing a company’s DNA, not just their tagline

‘Seven Billion Stories & Counting…’ is an ongoing
brand idea that has transformed SBS both internally and externally. It
re-energised and re-focused staff as passionate ‘curators’ of the world’s most diverse stories. The broadcaster,
once perceived as a silo for non-English speakers, is now embraced as a
vibrant, multicultural network relevant to all Australians.

SBS / immigration nation

SBS - Australia. The Lucky Country*

*Lucky country applies to whites only. For over 70 years, The White
Australia Policy was in place to keep non-white, non-British races out of
Australia. Coloured immigrants subjected to racial discrimination, restrictions
and deportation. Struggles continue today.

SBS / who do you think you are?

A campaign for Who Do You Think You Are?, the show that uncovers the ancestors of famous celebrities

SBS / brilliant book

SBS
- Brilliant in any language coffee table book

SBS In-Language is a translation service.
“Brilliant in any language” is a coffee table book and direct mail piece. We
literally translated the word ‘Brilliant’ into forty different languages then
used the aesthetic from each culture to create an engaging and memorable way to
promote the service.

SBS / film

SBS / first australians

First Australians chronicles the birth of contemporary Australia as never told before, from the perspective of its first people. First Australians explores what unfolds when the oldest living culture in the world is overrun by the world’s greatest empire.

SBS / on demand

Goodman Fielder / nature's fresh

Goodman Fielder / helga's & freya's

Goodman Fielder established a breakthrough in the bread category with the introduction of Helga’s (Australia) and Freya's (New Zealand) Lower Carb bread.

To launch this new product trans-Tasman we collaborated with GoodOil Films and photographer Andreas Smetana to create a campaign that follows the journey of a baker leaving his bakehouse early one morning. With a freshly baked loaf of Lower Carb bread under his arm, the baker quickly finds himself surrounded by the local townsfolk. And what happens next sees him unsuspectingly run for his life as the entire town chases him down for a bite of his delicious new creation.