A/B Testing Tools

A/B Testing Tools

A/B testing tools are one of the most popular ways to improve conversion rates through marketing efforts. According to a recent survey of 700+ agencies, conversion rate optimization using A/B testing tools for mobile, apps and websites were thought to be the most effective way to increase revenue per visitor. The study by eConsulting says 67% or respondents say A/B testing tools with their A/B testing, split testing and multivariate testing (30%) features, are the most important tools at their disposal.

What A/B Testing Tools You Choose?

Convert Experiences (try your free 15-day trial – no credit card required) is the best choice as an A/B testing tool when looking for any of the following features and benefits: low cost per unique (tested) visitor (important if you have traffic numbers between 1 and 100 million monthly visitors), a need to integrate with any CMS and eCommerce system to get the ability to target large groups of pages in the same tests/experiments or if you need great Google Analytics and personal support.

A/B testing tools are not for everyone. If you are working on building traffic and have less than 5,000 unique monthly visitors, it might make more sense to focus on traffic increasing strategies rather than optimization strategies. Convert Experiences and the support we provide is best suited for companies with 100,000+ unique monthly visitors.

Stand-Alone A/B Testing Tools or Integrated?

Many A/B testing tools are embedded in software you may already be using. A/B testing tools can be found in:

Email (Marketing) Automation

Mobile Notification Systems

Landing Page Testing Tools

Websites and Mobile Sites (.)

Landing page tools like Unbounce, LanderApp or LandingPage do not need additional A/B testing tools, unless the goals you would like to measure are found outside the environment that they support (for example on a different domain). See all our integrations here.