Michelin: Explore the Road of Tomorrow

The Michelin Man's Road to Tomorrow cruises through an enormous dome of activity in this new microsite created by Detroit's Campbell-Ewa

Published on Apr 04, 2007

Editor's Pick

The Michelin Man's Road to Tomorrow cruises through an enormous dome of activity in this new microsite created by Detroit's Campbell-Ewald. Users can tour the rich 3D and Flash environment and look at content related to different aspects of the Michelin experience—safety, environmental concern and performance. While it's only natural to see the contradiction in the last two when the Driving section touts Michelin's treads on the 253-mph Bugatti Veyron, the site is stunning and it's easy to spend a few minutes swooping around the landscape.