Unit Number and Title:| 4: Marketing Principles| Unit Code:| F/601/0556| In Class Assessment| Learning Outcome L02: Be able to use the concepts of segmentation, targeting and positioning| Student Name:| |

Student Declaration of Authenticity.I declare that the work contained in this assessment is all my own work; * I have not copied work from another student * I have not copied work directly from tutor handouts/notes * I have not copied work directly from a textbook/ e-book/ e-resource/ journal/ internet without indicating this through referencing in text * If I have included a diagram, table, graph, etc taken from another source, I have referenced this appropriately * I have included a reference list and bibliography with my assessment.| Student Signature: Date:| Lecturer’s Signature:| | Date:| |

Internal Verifier’s Signature:| | Date:| |

Learning Outcome LO2: Be able to use the concepts of segmentation, targeting and positioning

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...TATA MOTORS PESTEL ANALYSIS
Tata Motors Limited is an automotive vehicle manufacturing company based in India. The company is engaged in development, design, manufacture and assembly, sale, and financing of vehicles, as well as sale of auto parts and accessories. The company primarily operates in India, South Korea, South Africa, Thailand, Bangladesh, Indonesia, Singapore, Spain, and UK. The company is headquartered in Mumbai. TATA Motors got listed on the New York Stock Exchange in 2004.
SWOT Analysis
Strengths: Strong domestic player (Indian market).
It is a key manufacturer of commercial vehicles. It has a market share of 64% which has always remained constant. It is India’s largest automobile manufacturer in terms of revenue. It is world’s 4th
Biggest Truck producer and world’s 2nd Bus Producer.
Tata Motors has global presence and in process of acquiring M&amp;A recent Acquisition is with jaguar.
Weakness: Return on Investment on Tata Motors Shares is Low which makes Investors Reluctant
On Investing in Tata Motors. Products made by Tata Motors aren’t considered Luxurious. Products generally targeted for Economy class. Saftey Standards ain’t maintained. One weakness which is often not recognised is that in English the word ‘TAT’ means rubbish.
Opportunities: In summer of 2008 Tata motors announced that it Purchased Land rover and Jaguar from Ford motors. Two of world’s luxury brands have been added to its portfolio will undoubtedly off...

...The year 2012 witnessed a sharp slow down in the economic growth. This was mainly blamed on the debt crisis that the European countries had. At the beginning of the year 2012, the world was expecting the debts to continue spreading across the European countries (Grossman & Helpman. 2002). However, it is believed that the European debt can only be resolved completely if the sovereigns agree politically. Some countries have already shown their commitments in resolving the crisis. A good example is the recent changes in the governments of Italy and Greece. The recent integration in he European Union integration can also be said to be a move in the right direction (Grossman & Helpman. 2002).
It is important to trace the causes of all this. Looking for example the world biggest economies, the U.S.A for example has lost its hegemony as far as the world affairs are concerned (Grossman & Helpman. 2002). The U.S.A in the 21st century has seen itself increasingly spending in what can be called foreign affairs. The affairs among others has been the wars against other countries most recently being its intervention to the Iraq without forgetting other issues back at home. The rise of new super powers such as China and India has also greatly challenged the U.S.A stage in the world arena (Grossman & Helpman. 2002).. The US intervention to the Iraq absolutely came with the change of the US foreign policy. Though initially enjoying the political support of its allies during its initial...

...﻿The Business Environment
Activity 1: Undertake a PESTEL analysis for your chosen organisation. Under each of the headings below, identify5 key factors which will impact your chosen organisation.
Chosen Organisation: Waitrose
Political:
Planning policy guidance – It is very difficult to get out of town planning permissions and therefore expansions to the towns is limited.
Competition commission reports state the supermarkets should not keep prices unduly high.
Customers are more emphasised on healthy eating and organic foods rather than genetically modified food.
EU competition Law
Trading policies – Fresh citrus fruits exported from Africa to the UK
Economic:
Market Value
Waitrose is recognised for its focus on targeting the up market with a wide range of quality and fresh products.
Recession – Following the recession more and more discount products have been sold in Waitrose. It was a method to make more customers come back to Waitrose.
Its Essentials range, aimed luring value-conscious customers away from the discount sector boosted Waitrose. ( Waitrose sales grew during the recession in 2009.)
Socio-cultural:
Organics and healthy eating –Waitrose offer healthier alternatives to your favourite foods.
Eating out and take-away
Environmental conscious
¾ of shoppers travel by car – Waitrose always build a large and good car park for customers. Waitrose use 1.5 hours parking for free if customers want to buy products in...

...Pestel
P2:
The pestel framework:
The PESTEL framework categorises environmental influences into six main types: political, economic, social, technological, environmental and legal.
Why you are using it:
Thus it provides a clear list of influences on the possible success or failure of particular strategies apple uses or will use.
Analyse how the pestel factors that may affect company:
Political factors look at government policies, taxation changes, foreign trade regulations, political risk in foreign markets and changes in trade blocks (EU). In this case Apple…(article or)
Economic factors look at business cycle and GDP trends, interest rates , unemployment rates, disposable income and exchange rates. In this case Apple.. (article or )
Socio cultural factors look at population changes, lifestyle changes, changes in tastes and fashion and culture. In this case Apple…(article or)
Technological factors look at new discoveries and technology developments, ICT innovations, Rates of obsolescence and Increased spending on R&amp;D. in this case Apple..(article or)
iTunes 11 remains much the same as it has always been - bar some radical new design and front-end improvements.
The visual redesign is obvious, with music selection laid out in a more logical manner. One of the few new features to be implemented in the update is the inclusion of the Miniplayer which, instead of being a mode within the application,...

...Political Factors
Political factors has to do with politics of the day prevailing in country. It is generally assumed that if political temperatures are down; businesses tend to flourish and the vice versa is also correct. In this particular case, it can be said that it is neutral and thus not expected to cause much rubble in the new companies operations. However, future political challenges cannot be ruled out. Nike being number one sportswear in the USA, its profits, turnovers, marketing sponsor ships and advertising surmount all other sports wear companies. This company is not only positioned as a market leader but also leaders in the industry labor practices initiatives. Although Nike had suffered bad publicity over the last decade, for various reasons, it is best placed in the political climate as an ethical company. This gives it a good public reputation, which keeps on strengthening the brand name. neutrality of USA political temperatures as well as Nikes commitment to industry leading transparency in matters related to social responsibility made the company to be named as the top US company and one of the top ten companies in the world in the current sustainability global reports program. Nike Company's external environment had a lot of political pressure. The company suffered entry mode regulations, intellectual property rights were infringed on when tiger took it to court. The company did not face any issues with taxation laws in California. When the company...

...Background
From a renovated gas station in Burlington, Vermont, to far-off places with names we sometimes mispronounce, what began over 30 years ago with 2 guys creating otherworldly ice cream flavors has turned into a tastebud-boggling odyssey of Ben &amp; Jerry's desserts served around the world. As for the 2 guys who started it all, their story starts way before that:
Ben Cohen and Jerry Greenfield grew up in Merrick, Long Island. They first met in junior high school, where they struck up a lasting friendship.
Jerry finished college but couldn’t get into any med schools; Ben got into several colleges but dropped out of every one of them. They realized they weren't getting anywhere doing what they were doing. But they knew they had to do something, so they decided to start their own food business.
Neither of them knew anything about starting a business. But they knew a lot about eating – especially ice cream – so it made sense (to them, anyway) to open an ice cream shop.
Soooo, after splitting the cost of a $5 correspondence course on ice cream-making from Penn State University, they combined their $8000 life savings with a $4000 bank loan, leased an old gas station building in Burlington, Vermont, and opened for business on May 5, 1978.
Using an old-fashioned ice cream freezer, they began churning out all the rich &amp; creamy, fun &amp; chunky ice cream flavors they’d always dreamed about, flavors loaded with all their favorite chunks of fruits, nuts, candies,...

...﻿3. PESTEL Analysis
PESTEL Analyses tool will help to analyze the indefinite and rapidly changing environment of Tesco. Various forces that are significantly impacting on the performance of the company will be identified for understanding the external environment.
Political factor
After China and its market expand to World Trade Organization, foreign trade began to develop in the country as most of the barriers of foreign trade and investments were removed. This was a huge encouragement for big companies to expand to the Chinese market which is the largest market in the world with its huge population of 1.3 million. Tesco also followed Western companies making way to the Chinese market (Straits Times, 2010). In 2009 Tesco and Chinese government made and agreement which allowed Tesco to create various joint ventures to develop shopping malls in the country. The joint ventures consisted of 3 malls: Fushan, Anshan and Qinhuangdao.
Additional 18 modern hypermarkets were opened in China in 2011 (Tesco, 2011). This means that the company is rapidly developing its foreign markets sector which accounts for a quarter of Tesco’s total profits.
Today’s globalized world has made a way for countries to promote free trade and make a way for international companies to expand to their markets (Lynch, 2003). After 10 ore countries joined the EU countries, all the European states started to promote the trade within the whole continent (BBC, 2013). Hence, it...

...DRAFT ASSIGNMENT - SUBJECT TO EXTERNAL EXAMINER APPROVAL
STRATEGIC MANAGEMENT ANALYSIS
ASSIGNMENT INSTRUCTIONS
Module Title: Strategic Management Analysis
Module Code: BC315017S Level: 3
Academic Year: 2010/11 Semester: Five
Module Leader: Yantie binti Johari
FTMS College, Kuala Lumpur, Malaysia
Yantie@ftms.edu.my
Instructions: See over for details
Word Limit: 3,000 words
Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of 10% of the maximum marks available (i.e. 10%). Assignments will not be accepted without a word count on the cover sheet.
Submission Date: This assignment must be received by no later than 4pm on Wednesday 13th December 2010
Work submitted after this date will receive a mark of 0 unless an extension has been approved in advance of this deadline.
Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Student Adviser.
Please refer to the Academic Regulations or your Student Handbook for full details.
Further details: This assignment must be completed individually.
This assignment must be attached to a completed University Assignment Cover Sheet and accompanied by a completed University Assignment Receipt before submission.
Do not submit your work in a plastic sleeve.
The Package...