Weegy: The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities is called Strategic planning. [ Planning is basically concerned with what are we going to do and how are we going to do it? Organizations, which are not able to perform the effective planning, are actually planning for failures. To meet changing conditions in their industries, companies need to be farsighted and visionary, and must develop long-term strategies. Strategic planning involves developing a strategy to meet competition and ensure long-term survival and growth. The marketing function plays an important role in this process in that it provides information and other inputs to help in the preparation of the organization’s strategic plan. Planning is performed to:
• Address changing environment and consumers
• Develop shared goals within organization
• Address competitive threat
• To anticipate the future
• Determine actions that are needed to achieve objectives ] (More)