Email analytics serve as a treasure-trove of perception and numerous unexploited opportunities. Apart from keeping tabs on the total number of email subscribers you presently have and getting each day, there are several other crucial things you should take into account: Open Rate – This is percentage of subscribers that opened your last email. Bounce

Customer reviews are immensely important in the field of ecommerce for enhancing overall conversion rate. Experts believe that adding reviews can result in an uplift of around 18 per cent in sales. According to a research, it has been revealed that around 61 per cent of customers read reviews online prior to purchasing a product.

Email has been proved as one of the most effective and economical online marketing strategy since years. It has managed to influence large number of consumers and helped numerous brands to reach the pinnacle of success. With the passage of time, things have changed for email marketing too. Hence, it is important to adapt to

To carry on online marketing campaigns and internet advertising, SEO is the best and only way to get it done besides winning the top scores in the internet world. Well, this is the wish of almost every website owner to get ranked in top search results. But to achieve it, you need to follow some

Google has planned to take automation to a higher level by taking various initiatives. On Tuesday, in San Jose California, the Google executives announced during the live streaming about the latest initiative it has taken powered by machine learning. These initiatives will cover most of the aspects of which were limited to some selected things