Heartland Spa relocating to Lake Geneva

A view from a balcony room at Bella Vista Suites. Heartland Spa is relocating to the hotel from Gilman, Ill.

Heartland Spa, which closed its doors in January after 31 years in Gilman, a small Illinois town two hours southwest of Chicago, will reopen on Lake Geneva, Wis., in March.

The spa will operate out of Bella Vista Suites, adding its spa, fitness, wellness and nutrition services to the hotel, owner Harold Lebovic told Crain's.

“The new location will increase our market audience because it's in more of a resort destination,” Lebovic said. Lebovic says he decided to move the spa after he and his partners received an offer for the 32-acre Gilman spot and, at the same time, a founding partner decided to retire.

The new spa will be an hour closer by car to Chicago and can accommodate nearly double the visitors, around 80.

Every room in the Lake Geneva location will have a Jacuzzi tub and balcony.

A large focus of the spa will be weight-loss management retreats and programming—walks around Lake Geneva, fitness classes and instruction in preparing nutritious, low-fat meals.

Heartland will offer two-, three-, five- and seven-night all-inclusive packages. Rates start at $350 per person for an all-inclusive one-night package that includes food and fitness activities. A two-night package is $699 per person for double occupancy and includes a 40-minute massage.

In the Heartland/Bella Vista merger, Heartland's intellectual property was transferred to Bella Vista and hotel management spent "more than six figures" to build a fitness and yoga studio, salon and spa, Lebovic says.