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For PR students, 8 essentials for the new school year

At many colleges across the nation, the fall semester begins this week. But whether classes have already begun or start in a month, now is the time for college students to make a plan for the next eight months (or so) of their lives and consider how to make the most of this school year.

If you’re studying public relations, communications, journalism, or marketing, you’re preparing to enter a professional world that places high value on prior experience, networking, and a portfolio. Try to have the big picture in mind now, and spend your semesters wisely with an internship or entry-level job as the end goal.

A few things you should do this year:
Work part time. Balancing school, social life, and a job will teach you time management. You’ll spend the rest of your life trying to strike a work/life balance, so the time to practice is now. You’ll make some money, gain experience, and still have time to party; you’ll also have to be more focused and disciplined when you focus on homework. If at all possible, make that job an internship related to your field. It’s never too early to gain relevant experience.
Attend (at least) one networking event per month. Join a student organization, attend an event hosted by a professional organization in your industry, attend a conference, arrange a lunch with a professor or mentor, travel to the city you want to live in when you graduate and meet with alumni from your school, attend a career fair—the options are endless. Try to schedule events to get you out of the house and into a situation to meet people with something in common.

Make time for fun. You know that as a student your top priority needs to be your schoolwork. Don’t slack on the grades. Work hard, learn as much as possible, and take college seriously. It will pay off once you hit the workplace. But make time for fun, too. Unfortunately, too many college students sacrifice their social lives to stay on top of overwhelming class workloads. Find a balance. Meet new people. Spend time with friends. After everyone graduates and parts ways, it’s harder to spend time together, so don’t waste the time you’ve got.

Find a mentor. Reach out to someone you think can give you good advice and will be able to teach you something about the career path you want to take. See if that person is willing to grab lunch, a drink, or have a phone call every few weeks or so to talk about current events, case studies, job advice, or anything else you think will help you along the way. Having mentors throughout your career will be valuable. It’s never too soon to start.

Go to an industry conference. Find out whether any conferences in your industry of choice are happening locally—or close enough to drive—and find a way to attend. If registration prices are out of reach for your professional development budget, contact the organizers to find out if there is a student rate or whether they might waive your registration fee if you help with the set-up or by checking in attendees. You can also ask a professor or student organization leader if they can help you find sponsorship to attend on the organization’s behalf and be prepared to come back and share what you learned. You will meet professionals in your industry, and you will probably gain valuable information from the speakers. It’s great fodder for interviews when you’re inevitably asked what you’ve done beyond your course work to prepare for a position.
Do something on your bucket list. Seriously, use your spring break to travel somewhere you’ve always wanted to visit, start that side project you’ve been meaning to get around to, learn a new skill, jump out of an airplane (with a parachute, please)—do something that will totally energize you to do what you want with your life.
Become a student of your industry. Learn about different agencies or companies you think you may want to work for. Learn who the big players are in the industry. Follow the news. Educate yourself about technologies and trends that will someday affect your work and your clients. Train yourself to be constantly learning about what will make you a more valuable employee.
Build a portfolio. Keep track of work you do along the way, and set it aside so you can easily build a portfolio when you need it. You don’t want to throw together a sloppy set of work samples you compile at the last minute when an interviewer asks for it. If you stay organized and create work with the intention of showing it to your potential future employer, you’ll have more options to choose from before you need them.

Although the end of the year seems an eternity away, it will creep up on you quickly. Before you know it, you’ll be searching for an internship or job. Think about what you can be doing along the way to put yourself in a better position to get that dream job.

What else do you plan to do during the school year—you know, besides going to classes?