Originally Published on April 9, 2016 on my LinkedIn Profile, but still relevant today! LinkedIn keeps innovating, changing things around and introducing new features. One of those new features is the “Sales Navigator”, a premium tool designed to help paying members get more leads faster and easier. As part of this tool, LinkedIn introduced the…

Case Study for B2B and B2C companies that want to up their trade show game and overall online presence without increasing budget A client of ours recently tripled the number of leads they brought back from a trade show. That’s right, 3X the leads they would normally bring back from that particular trade show.…

What is Storytelling? Storytelling is something we all do, whether or not we’re aware of it. From campfires and shamans thousands of years ago, through cave wall paintings and hieroglyphs, to books and presentations. If you’re teaching your kids something – you tell a story, if you pitch an idea to your boss – you…

“Engagement” is a rather loose term and one of the trendiest buzzwords. It is one of the things every marketer says they want to (know how to and can) generate for the brand they are marketing, and at the same time it is not easy to measure as it is not tangible. This is why,…

What are KPIs? KPI is an abbreviation for Key Performance Indicator. It’s a way to measure success in the eyes of many big businesses and companies throughout the globe and it is usually regarded as a numerical or quantifiable measure. But is it? Numbers could be a good indicator for sale volumes, for product demand,…

Here’s a little LinkedIn tip for you: People can view your profile in “anonymous” mode if they choose to so you will not see they looked, BUT… there’s a hack 🙂 Under “who’s viewed your profile”, middle tab… you can actually see some names of companies (and if you’re a premium member you can see…

Before we go any further I have a disclaimer to make. I LOVE Google+. There… I said it. Now, you may be wondering what am I doing writing about a social network that everyone eulogized ages ago… Well, Google+ is not dead. In fact, it is very much alive and it offers great insights and…

I’d like to write a bit about a topic I feel is crucial in the marketing of any business and one that is cause for much confusion. I want to talk about your branding. I meet many people in the course of my work and I often hear the words “I already did my branding”…

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