There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.

Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.

Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.

Businesses using outdated servers for email, database, and file and print workloads stand to benefit greatly by replacing them. The Dell PowerEdge VRTX with two Dell PwerEdge M630 blase servers, both powered by the Intel Xeon processor E5-2650 v3, can provide the performance, scalability, and high availability your business needs to keep running and meet increased demand.

Businesses using multiple outdated servers for email, database, file and print workloads can benefit greatly by consolidating these workloads onto a single new server and running them in virtual machines. Read this paper and learn how the latest servers powered by Intel® Xeon® processors, can help you free up data center space, reduce power consumption and lower TCO.

Businesses using outdated servers for email, database, and file and print workloads stand to benefit greatly by replacing them. The Dell PowerEdge VRTX with two Dell PwerEdge M630 blase servers, both powered by the Intel® Xeon® processor E5-2650 v3, can provide the performance, scalability, and high availability your business needs to keep running and meet increased demand.

The European Union’s General Data Protection Regulation (GDPR) is triggering a change in how organizations need to protect personal data, including data contained in email and contact databases. Regardless of your organization’s physical location, you must be in GDPR compliance for EU resident personal data by May 2018—or face dire consequences.
Download the White Paper, to learn:
• Why compliance requires unprecedented levels of effort if you control or process personal data
• What specific security, privacy, and protection measures you need to take to comply with GDPR
• How a majority (58%) of mid-sized and large organizations have a poor understanding of the wide scope of the regulation and its associated penalties

"Your Email & The EU GDPR GDPR changes how organizations need to protect personal data, including data contained in email and contact databases. Regardless of physical location, you must be in GDPR compliance for EU resident personal data by May 2018.
Download the white paper to learn:
- The unprecedented level of effort required for collecting and processing personal data
- The specific security, privacy and protection requirements to comply with GDPR
- How a majority (58%) of mid-sized and large organizations have a poor understanding of the wide scope of the regulation and associated penalties"

Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.

The right contact center solution should integrate tightly with your CRM solution and add value to it. Your contact center software should be able to capture all email, chat and standard telephone interactions and link them to the customer records database. Not only does this ensure continuity in all your customer communications, it gives the CRM database more information to use in constructing a better picture of your customers’ behavior.
So how do you choose the right contact center for your organization? Following are three examples of forward-thinking businesses that found the right answer with cloud communication technology.

It only takes a few hours downtime to cripple your organization. Business partners and customers rely on IT services such as email and database applications, making operational continuity critical. Find out how you can be prepared: Building Higher IT Business Continuity in the Face of Disaster.

More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize:
-Data and targeting
-Email marketing
-Lead nurturing
-Lead scoring
-Content marketing
-Sales enablement

More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize:
-Data and targeting
-Email marketing
-Lead nurturing
-Lead scoring
-Content marketing
-Sales enablement

More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize:
-Data and targeting
-Email marketing
-Lead nurturing
-Lead scoring
-Content marketing
-Sales enablement

Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!

The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.)
This sales and marketing software enables you to:
. Capture name, address, email, phone and fax number, etc of likely prospects
. Automatically transfer the captured contacts into an Excel spreadsheet or any other database
. Complete your online lead generation in seconds
. Start your cold calling and email/telemarketing campaigns sooner
. Capture contact information found in email signatures, spreadsheets and documents
Cost: $249.95
Download your Trial Copy Today.

Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.

Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.

Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.

Since most marketers know a lot more about their customers than their non-customers, there are many unanswered questions when it comes to prospecting with email. Download this white paper to learn the five most important steps to successful prospecting with permission email.

There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response. Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.

The growth of structured data from databases, e-mail and other applications has been exponential. The increasing flood of data can lead to a host of problems — failing to recognize that data storage must be managed as a critical resource often results in a very difficult environment to manage, a higher cost of ownership, less responsiveness to change and added risk to the business. This white paper discusses how a dedicated, optimized network storage solution can increase data availability and reduce operating costs by simplifying management and improving capacity utilization.

You are being buried by data. Multimedia including videos, audio and photos. Unstructured data in presentations, documents and social media feeds. Even the voicemails and databases that used to be the primary residents of your storage system are growing beyond your ability to manage them effectively. How can you keep it all under control without buying an endless stream of disk and storage devices?
Experts from EMC and other leading storage manufacturers discuss the very latest trends in storage solutions and how an effective application of storage strategy can help tame the information beast and keep performance and availability issues at bay.
Attendees will learn:
- What are the hidden drivers in storage growth
- How businesses of all sizes can benefit from a tiered storage strategy
- Why virtualization is penetrating every level of IT
- What role SSD and flash will play in every storage environment
- What to do now to improve storage utilization and save costs