The Aspirational Talent Acquisition Model at Brown-Forman Corporation

Presenters

Vice President and Director of International Human Resources and Global Talent Acquisition, Brown-Forman Corporation

Lee Ashton, Vice President and Director of International Human Resources and Global Talent Acquisition at the Brown-Forman Corporation shares the challenges that Brown-Forman has faced as they expand globally and undergo significant organizational growth. Brown-Forman has seen success through the adoption of an "aspirational talent acquisition model" by which they target 7-10 companies that they aspire to be like for a given trait, and look at the talent enabling these traits.

This targeted approach comes with the challenge of engaging passive candidates, and Lee Ashton provides recommendations for reaching and intellectually engaging the top talent needed for future success.