Attractions

Reach New Audiences

A new marketplace to enhance your offer and increase sales

If you’d like to sell more tickets for your attraction, making it available to new audiences then Open Pass is the solution.​ Open Pass offers your business a simple and effective way of putting your attraction in the shop window for our vendors, who operate on multiple sales channels. Think, Online Travel Agents, Tour Companies, Hotels and VICs.

Tickets

Join a growing network of visitor attractions that are using Open Pass to increase sales and reach new markets.

Passes

Include your attraction as part of a Visitor Pass – allow pass organisers, like DMOs or Societies to market your attraction as part of a complete destination offer.

Itineraries

As well as reselling passes, our distribution partners are looking to build their own bespoke itineraries for their customers – make sure you’re a part of their plans.

Tired of paying large sums of commission to sell your tickets? ​

Generally, our attractions are paid 75-85% of their standard entrance fee with 10-20% going to the distribution partner. If you want to increase your ticket sales, by offering more commission, then we’re flexible and ready to negotiate the rates on your behalf.​ Open Pass charges a 5% transaction fee per ticket booking.​

We handle the setup

This includes everything from contracts, through to training and unlimited support. Whether accepting tickets, requiring bookings or arranging bespoke activities Open Pass handles the interaction between the request, the booking and all the financial aspects and then through to admissions.​ If you’re keen to increase sales channels; but extra complexity, particularly for gate staff, is not welcome, our staff handle the entire process with you from start to finish. Tickets can be redeemed via a browser window on your computer or via an app on your mobile phone – and we’ll talk you and your staff through every step.​

Contact

Speak to our friendly team to identify which tickets you’d like to resell.