Saturday, 29 November 2014

Montu saw something usual while he was walking back home. He simply shook his head, made a wry face and continued walking. Walking for few steps, his insides suddenly quivered leading him to take a walk back where he had saw a group of people devouring some road side foodstuff. He stood there as one of them rolled the paper dish into a ball and threw it aside to a corner near near the boundary wall of a building. He swiftly took it in his hands and threw it in the dustbin placed near the stall. He then urged the group to keep their surroundings clean and cultivate a habit to raise their voice for their betterment and make a notable difference in our surroundings.

"Be the change if you want to see the change in your surroundings, kyunki bin bole ab raha nahi jayega" - Montu said as he walked to his way. #AbMontuBolega

What is the campaign all about?

As a global leader in consumer health and hygeine, RB (formerly known as Reckitt Benckiser), has launched a new campaign in tune with its social responsibility on Strepsils "Ab Montu Bolega". It is a digital campaign which resides on an exclusive online platform www.abmontubolega.com that encourages people to speak their minds and not to be a silent spectator.

Bollywood actor Saqib Salim of Mere Dad Ki Maruti and Hawa Hawaii fame has been roped in to gave Montu a face that could speak up without any inhibitions. The campaign creatively shows his journey in an interesting way where he speaks his mind without any fears and possesses enough courage to stand up and speak on issues that concern the youth as well as modern and constantly changing India. And in this journey, Strepsils gives him that much needed voice of courage to speak up and be heard on issues that concern the welfare of the people and society by large.

The basic aim of the campaign is to allow people to let their voices be heard in support of what they think is right. The campaign provides a sort of a boost to the Bharat Swaach Abhiyan that is initiated by the Hon. Prime Minister of our country. And now it is up to us to not let such initiatives and this campaign lie down for a sad demise but instead it is high time to stand up and let the power of our voices be heard for a clean India.

So are you game to be a part of this campaign and give Montu a much needed show of Power of Voice to Clean India?

Wednesday, 26 November 2014

And this time we have something simple, yet we somehow forget doing it in our day to day lives. Rather we are immersed in our tensions, work pressure, agony and completely stressed out that we almost fail doing it and letting it flow freely.

On the cover: What happens when you cross gamer, banker, politician and terrorist with virtual money?From the bestselling author of If God Was a Banker comes the first ever bitcoin thriller. God Is A Gamer is a world where money means nothing, martyrs are villians, predators are prey, assassination is taught by the ancient Greeks, and nothing is as it seems.Moving from Washington's Congress to Delhi's finance ministry, the beaches of Goa to the corporate boardrooms of Mumbai, this is Ravi Subramanian's most gripping novel yet.Review: After having read and reviewed The Bankster, I was eager to grab the latest offering by India's numero uno thriller writer, Ravi Subramanian. And I am glad I laid my hands onto the thriller ride that the book 'God Is A Gamer' has indulged me into.

Forget turning pages, this book will make you sit and ponder, what next? with questions like Now what? What next? Who will it be? erupting in your mind constantly as you read. And still as you keep guessing, you will be hit with a twist every now and then until the author gives his final twist which makes you go Wow!! Yes, it was exactly how I exclaimed after completing the book in flat 6 hours.

God Is A Gamer is the first book about virtual currency termed as 'Bitcoins' which has taken the world by storm and is touted to be the future currency.

I will not go into introducing how the plot starts and evolves, for it will mar the enthusiasm that comes with reading a thriller. The author has weaved a tight thriller through this virtual currency in a superb way which deserves every applaud. The impressive and strong characters, tight plot, the way he has weaved them without leaving anything loose, the twists and more importantly the extensive research he has done on 'Bitcoins' shows completely in this pot boiling thriller. Infact, he has even explained in detail about bitcoins as well as the other aspect which the book talks about, the gaming.

Going by his previous books, one might feel that this book will talk about banking but it isn't so. For a change this book talks less of banking and more of crime, thriller, sex, love, drugs, investigations and bitcoins which I as a book adorer and a fan of his writings love even more.

And for all those who like reading thrillers, I don't see any reason that can stop you from reading this book. So fasten your seat belts and get ready for a thriller of a ride that will leave you craving for more!!

Monday, 17 November 2014

It is nothing but a condition in which you
find yourself in the best of complete physical, mental and social well being
and not merely absence of any disease. But, off late we tend to associate our social
well being with how high is our klout score rather than how much we are smiling
or rather how much we indulge in making others smile. Sad, but true.

And similarly we relate our good mental
being with how much stress we can handle and come out winning eventually.

And moreover we determine our healthy
being with the presence of any illness or disease. "It's almost a year
since I last visited a doctor." This sentence is the epitome of signalling
that you are in the best of your health, which is highly misinterpreting. One
routine health check up and reality will dawn upon you leading you to work up
frantically, visit gym and be a happy bird again showing off your gym bag and
clothes to everyone. “Ohh, you visit daily gym?” “Yea, almost daily.” After
couple of months the answer changes to “My demanding work is not allowing me to
visit gym daily”.

This is the reality of today’s era where
earning money takes more importance than health. What we fail to realize is
that without good health you will drain your hard earned money in paying doctors
and hospital fees. So what’s the solution keeping in mind hectic work schedule
and also not missing your daily exercise routine?

The answer lies in the new SunfeastFarmlite advertisements. A look at these advertisements tells you that staying
healthy can be a fun way which is utmost necessary in today’s hectic lives of
ours.

A simple twist in your boring, age old
walking, running, skipping exercises allows you to take care of your hectic
schedule without missing your exercises apart from making you look miserable.
Say like, hula-hooping for 10 minutes, dancing with your partner and ending it
with shhh... you know what, jogging behind a kid who is cycling, playing any
outdoor game like badminton can be a fun way to be at good health, shed the
calories and at the same time you can spend some wonderful time with friends
and family. Thus giving you triple benefits all at one time. Isn’t that great?

And what better example than our very own
Navratri festival where 9 days of dancing meets with lots of happiness with
friends and family. Imagine shedding about 956 calories just by dancing to the
tunes and playing garba/dandiya and that too only for two hours! How cool is
that. Isn’t it?

(Pro tip: A husband who is equally eager for the 9 days of Navratri is truly a blessing in disguise if you want to enjoy the festival in a healthy way.)

Also, for someone who has to manage house
and work, words like, “kal chutti” or “gaon jaana hain” spells terror on my
face. As in who is going to help me in completing my daily chores. That is
where the Goodbye Bai video, which I personally like, comes to the rescue of many home makers like
me where it shows how the mundane cleaning and mopping activity can be fun
when you involve your family members in it and pep it up with some music so
that you can dance while doing the chores. Thus the home gets cleaned and
calories are burnt too.

And it is but natural that you have to
complement the daily exercises with healthier cooking and proper eating habits
so that you can get a healthy and a better you. And the Fit Fighter video
advocates this. If you are fit you can fight any battle, that too even with
your spouse.

And this is exactly what Sunfeast Farmlite
advocates through its advertisements, take your exercises in a fun way and
enjoy it by doing exercises you like coupled with healthy eating habits. And here, Sunfeast Farmlite presents a healthy
and a tasty cookie available in two delicious healthy variants – Oats &
Raisins and Oats & Almonds. With juicy raisins, dash of almonds and crunchy
oats fibre, I am sure it is going to be me and my family’s one of the healthy
snacks in the morning. What about you?