Digital Marketing Blog Archives

Exigo is proud to announce the launch of a new design and development of Patriot Federal Credit Union's website. Patriot Federal Credit Union, whom just celebrated its 50th birthday in 2015, has numerous branches throughout Maryland and Pennsylvania. Patriot is a not-for-profit financial cooperative, democratically owned and run by its members. They have a [...]

We are proud to announce that Kaitlan VanDuzer is officially a Google AdWords 5pecialist! She has successfully completed the AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising Exams. In addition, Kait is certified in Google Analytics and was part of the Google Allstars winning team. "Becoming an AdWords 5pecialist not [...]

Exigo Hits 5 Years in Business With Exigo reaching it's 5th birthday, we decided to sit down with CEO, Alan Brocious, for some Q&A about the digital space and industries on the rise. Exigo is 5! What have you learned? How fast things change in the digital world; not only the technology but the strategy [...]

This is the last of our series on creating a digital marketing strategy. The first segment of the series we discussed how strategy is a process--not the management of your website and social channels. We also covered customer segments, ideation and messages to those segments in the second part of the strategy series. In this segment, [...]

SEO or search engine optimization, is a phrase that describes the procedures used to optimize a website to rank well in search engines. SEO includes processes such as adding relevant keywords and phrases, editing meta description and title tags among other components. But what is Sales Optimization? It can be best defined by the effectiveness [...]

Digital Marketing. It bears a resemblance to what Billy Beane and Peter Brand were trying to do in the 2012 Academy Award nominated film, Moneyball. You might think that the movie is all about baseball. Really, it is a movie about data. Just as marketing isn’t all about creative, it is also about data. Digital [...]

Social Media is still moving fast. There are new networks are popping up all the time. Some are flash-in-the pans. Some stick and others don't. There are also niche networks like houzz.com that are specific to certain industries. Other sites like meetup.com help get the word out. There are so many options but you must [...]

Let's face it. Marketing is now driven by data. A good bit of the guesswork is gone. Yet, more times than not, there still seems to be a focus group of one and typically, it’s the main decision maker. But can you really support what you believe to be the correct path for your campaign? [...]

The CMOs are always watching Ever heard the saying, "better the devil you know than the devil you don't know”? Most CMOs have a "traditional" mindset when it comes to marketing since the traditional appears to be more tangible. You can see your ad in the newspaper, on a billboard, on TV or hear [...]

Everyone who’s anyone has a digital presence. Heck, maybe even your dog or your grandma has one. But for business, effective digital presence is not just about posting on Facebook, tweeting on Twitter, or connecting on LinkedIn. Yes, it probably begins with this and should include these things on an ongoing basis, but it is much [...]