Year-on-year brand value increase is highest in BrandZ’s 10-year history – reflecting a new sense of consumer empowerment, and smart business management by corporates Finance brands are highest risers in the BrandZ™ India Top 50; HDFC Bank is most valuable brand for second year; home and personal care brands perform strongly The total value of read more

The Vacation Deprivation Survey, which acted as the inspiration for the #VacationOnMyMind Twitter Campaign suggested that workaholic Indians are mostly deprived for holidays, placing India as the fourth most vacation deprived nation globally with 67% of Indians saying they feel very or somewhat vacation deprived. The survey also reveals that 64% of Indians who feel read more

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. read more

There was a time when the famous band The Doors would board an Air India flight to Europe. What happened since is no secret. Although the bureaucracy is held responsible for the great nosedive of this once reliable carrier a lot can be attributed to the media apathy. Read on further on the Maharaja’s plight…

Indian Aviation has a blast from the past with Tatas re-entering the ring. Stakes are high for the aviation industry in light of the bad situation of state run Air India. What impact can Tatas entry have? Read on…