Making my way home after a client meeting I stumbled upon this great effect in a shop window. Seemingly someone had perfected a paper thin transparent video screen. My low res camera phone had the nice side effect of really illuminating the transparent effect created. It took me about 30 seconds to confirm how the effect had been had created.

It turns out that the video is being projected from a way back onto a semi transparent screen. The screen is in the window of Warner Bros. Records store in Tin Pan Alley, just off Tottenham Court road.