Marketing without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases.Read the full article

Samsung Galaxy S5 ALS Ice Bucket Challenge

We are calling out all of our followers for the ALS Ice Bucket Challenge. Our Galaxy S5 just did it for the Motor Neurone Disease Association. Donate here www.mndassociation.org

forbes.com - 7 readers, 17 Tweets - The popularity of the Ice Bucket Challenge has given rise to something of a backlash, as well as a backlash to the backlash. Whatever you think about it, clearly there's marketing gold here just waiting to be exploited. That whooshing sound you here is Samsung's UK-based marketing team saddling up to ride out to meet the challenge.