This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard.

A digital ad housed in a Stockholm, Sweden, subway station lets passersby determine what emotions appear on the vertical, rectangular screen. In a nutshell, Coke's emojis mimic the consumers' facial expressions.

While facial-recognition software is probably going to be fairly commonplace in public spaces someday, right now, the technology certainly still has a "wow factor," and Coke's ad shows that the implications of facial recognition can go far beyond mobile and social.

Check the video below, which Isobar put together after the execution was live:

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard.

A digital ad housed in a Stockholm, Sweden, subway station lets passersby determine what emotions appear on the vertical, rectangular screen. In a nutshell, Coke's emojis mimic the consumers' facial expressions.

While facial-recognition software is probably going to be fairly commonplace in public spaces someday, right now, the technology certainly still has a "wow factor," and Coke's ad shows that the implications of facial recognition can go far beyond mobile and social.

Check the video below, which Isobar put together after the execution was live: