Our task: make a video that would inspire people to work at New Seasons. Simple enough. Except that most HR videos feature lengthy interviews with normal people who aren't used to being on camera. (And New Seasons' employees aren't normal. In fact, that's what makes the place so unique.) So we took the idea of "mean tweets" combined it with a confessional box to create the Comment Card Confessional where we lured unsuspecting New Seasons' employees into a tight space to read real customer comment cards to get their honest-to-gawd reaction.

Agency: Tether PDXSpecial thanks to Tether's video team in Seattle.

This video is sooo good. We’re in love with it … so in love. Seriously you guys, it’s awesome. You are the best.