I wonder if these rugged aesthetics, now commonplace in cutting-edge websites, can work at scale - in mobile apps used by +1b people. Instagram's new UI paved the way: can this effort be replicated in other categories (e.g. gaming)? Is brutalism a fad or the future of app design? Would it make apps more usable, easy-to-use and delightful? To end with, would it generate more growth? Conversions experts sometimes suggest that more text equals more engagement - what if we push this idea to the extreme?

There's something unsettling about these brutalist redesigns by Pierre Buttin - but I don't outright hate them. There's something very functional about them.