Differentiating With Design

What You’ll Learn

Learn how design can and should influence all aspects of marketing and sales

Build trust with design and copy that reflects an understanding of your customers and all the ways they interact with your product and company

Understand how users are performing tasks on your site

Design and user experience at their best engage customers and convey the purpose, use, and delight of a product. Design is also an essential tool for differentiating your product from its competitors, and translating the product strategy into a persuasive image in the mind of potential customers. Design is both functional and influential in its reach.

Poornima Vijayashanker, the founder of Femgineer and previously founding engineer at Mint.com, will share examples of companies that have positioned themselves successfully based on design, and discuss how we can evaluate a competitor’s design to position our own product offering.

We’ll learn how to position products through design and marketing efforts to create a clear distinction in the minds of prospective customers.

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Why Poornima?

For more than a decade, Poornima Vijayashanker has led and coached engineering and product teams through processes related to people and product; from idea to shipping product to successfully exiting.

She is currently the founder of Femgineer, an education company dedicated to helping techies level up in their careers and build products and companies. Previously she was a lecturer at Duke University's Pratt School of Engineering and the founding engineer at Mint.com.

She has also authored two books: How To Transform Your Ideas Into Software Products and Present! A Techie's Guide to Public Speaking. She hosts a weekly web show called Build, covering topics ranging from product development to entrepreneurship and leadership in tech.