Project Catalyst

Australia Project Catalyst is a pioneering partnership funded by The Coca-Cola Company and aimed at reducing the environmental impacts of sugar production on the Great Barrier Reef through innovative farming practices. Project Catalyst seeks to test and validate practices that are good for farmers and also good for the Reef.

The program is a unique collaboration between cane farmers, the Coca-Cola Foundation, the World Wildlife Fund, Bayer CropScience, natural resource management groups and the Australian Government. It currently involves more than 70 cane growers from the state’s major areas of sugar production – Mackay and the Whitsundays, Burdekin Dry Tropics, and the Wet Tropics.