Believe it or not, more app entrepreneurs promote their business without spending a dime. And there are a couple of them who actually made millions off those apps just by promoting it for free through press publicity and social media platforms. Others also went for a more traditional approach and opted for recruiting customers and referrals. But these are not the only methods you can go for to create a buzz for your app.

Before you start budgeting for those high-quality SEO and marketing services, you need to check your OTHER options first. Sit down and think through all the clients that you already made business with. Email, billing invoices and websites can easily be used to promote your app.

One way for you to attract potential customers is by building a microsite. One or two pages about your app will do. This is just to let the audience what your app is about, its relevance and what makes it unique. Or you can try adding a teaser website that collects email addresses for interested people who’d like to try the app once it’s launched.

Blogging is a conventional way to market your product online. The trick here is to provide quality content with all the relevant information the viewers need to know about the app. You can then share contents off your blog site and post them on Facebook, Google+, Twitter and LinkedIn a couple of times per week. You can also add videos that tells a story of how your product came about and what it can do to improve their lives. It’s a good idea to tap bloggers to share your content (and even promote in their social media) to get people to do the marketing for you.

Create a series of video snippets that talks about the ‘how-to’ of your product. This will likely attract potential customers from the Vine and create a #howto hashtag and keep them posted about it.

Running a contest is a great way to promote your product. This contest has the potential to tap into others who are not aware about your app and will also spread the interest among their own social network. Viral sharing of videos, pictures and even hashtag’s your products in their social medial account is quite effective with minimum marketing cost. In return, they get to download your app for free (if this is a paid app) or they can also win a subscription for that same product.

There are a lot of mobile development speaking gigs that you can attend to. Research events in your area that talks about upcoming app developments and contact the coordinator if you can speak in that event. It’s good to start in small events and get recognized as the authority of such space.

Once your beta app is launched, expect negative reviews. But you don’t turn away, get discouraged and stopped. Rather, take the obsession to develop the app and make it better. Remember that these customers are the ambassador of your app, so take criticisms constructively.

Technopreneurs would rather find ways to keep the expenses low during the early phase of the development. And with more free platforms for advertising online, this opens the doors for startups to really make it big in the mobile industry. However, despite all the hypes on advertising, nothing beats good ol’ product that speak for itself.

The mobile technology is growing and the pace is just head-on. Mobile apps are running its course and the rise of users taking advantage of the variety of apps for entertainment, productivity and even making presentations can be done within the reach of your fingertips. If you’re a start-up with a big idea on running apps, then you’re in the right place.

There’s no secret recipe to the successes of these technopreneurs. Each app is unique and the marketing strategies are different for each. It’s good that you make these points as your benchmark in to help you get started.

Most of these promotions, especially for apps, usually happens via web or mobile. And if you’re not networking in social media, consider yourself at the ‘bottom pit’. There’s a need to create a buzz online and the only way for you to do that is to exhaust all social media platforms such as Twitter, Facebook and Youtube to name a few. Learn, share and post good contents for your followers and interact with them through discussions and forums about stuffs that may involve the development of your app.

Next step is validating your idea. Your perspective is limited but your potential is increased with the right validations. Through these validations, you can grasp the demand, download volumes and rough estimate of the revenue streams that may come from app users. You can conduct research through these validations and plan marketing strategies to selling your app.

There’s also a need to determine whether your app is compatible to Android and iPhone or iPad use. During this time, you’ll need to consider the cost and number of users that will be using your app. For most, iPhone and iPad platforms may offer a more profitable revenue since most users here pay for apps. If you’re in it to promote a business, consider going for an Android platform. Once your app is ready for use, it will automatically go live in about 20 minutes upon set-up. It’s that easy and fast!

Make it a goal to create a collection of apps instead of making a solitary ‘hit’ app. Keep down risks and prospects for your success high. Consider that these small development is your stepping stone to launching a successful app in the future. Also, creation and publishing small apps may cost you around $6, a good price to keeping your expenses low during this phase.

It’s also best to launch your app as soon as possible. Customer feedbacks are invaluable to you at this time but allows you to develop the missing parts of your app. This way you’ll make educated choices and more likely to test the waters for your product without having to shell out money.

These are just some of the methods you can make money off producing and selling apps. The market is very ripe and with the right apps, creativity and patience to match, you can strike a deal and make fortunes out of it. Experiment and make as many as you can (and as your budget allows it) and you’ll be making a fortune soon with your hard work!