Famous users of Bag Balm® are, among others, Admiral Byrd. He brought Bag Balm® to the North Pole in 1937 to use on the animals that accompanied him.

This product was also used on the legs of dogs working in the ruins of the Twin Towers during the attacks of September 11, 2001. Bag Balm® is also included in the kits of US soldiers in Afghanistan and Iran.

The singer Shania Twain is one of the best known users. She claims to use Bag Balm® on her face and hair.