What inspired you to start MuseumNext? MuseumNext was started in response to the digital revolution. I was working in arts marketing at the time and saw a big shift in the way in which the public were using digital technology. The internet was…

At least three of Britain's most popular cultural institutions have been tracking visitors using the wifi on their phones, Gizmodo UK can exclusively reveal. Following a series of Freedom of Information Requests, the National Gallery and Natural…

Nearly 20% of members do not take advantage of free admission – and what we know about them may surprise you! One of the most well-known benefits of becoming a member to a cultural organization is free admission. But did you know that…

Phase Two of the One by One project explored the digital skills and literacies that people who work and volunteer in museums need. We looked at ways of defining, articulating and understanding those needs, building upon the findings of Phase One…

Elon Musk has reportedly hired the man responsible for a viral tweet about a giant sheep to be Tesla's social media manager. Adam Koszary, programme manager for the UK's Reading Museum and Museum of English Rural Life (@TheMERL), run by the…