LIFE WOULD BE BORING IF IT WASN'T A MIX OF GREEN JUICE AND COCKTAILS

DESIGN PROCESS

When I started Sweaty Betty in 1998 I wanted to produce beautiful clothes for women with active lifestyles. To me the most important thing is to feel comfortable and confident in what you're wearing. So from the rise of our waists to sculpting fabrics every piece is designed for a woman's body.

I think now activewear is for more than just working out, you can leave your class and dress it up with a cool leather jacket or oversized knit. I'm always rushing around, so for me it's essential our designs work from studio to street.

I have always loved to travel, so twice a year, I take the designers to places that I love or have always dreamt of going to. This fused with our inherent London style creates collections which are uniquely Sweaty Betty but ever-changing season to season. I always make sure there are new prints, fashion pieces and knitwear, alongside our customer favourites.

THE COLLECTIONS

THE MOST IMPORTANT THING IS TO FEEL COMFORTABLE AND CONFIDENT IN WHAT YOU ARE WEARING.

Affirmation then came from the Evening Standard, which named Sweaty Betty as â€œone to watchâ€ two weeks after it opened. And again three years later, we were named â€œSports Retailer of the Yearâ€. The last 18 years have been filled with so many exciting milestones, from our design, ecommerce and retail teams winning awards, launching a website and appearing on Mary Portas' What Britain Buys. In 2015, we collaborated with Richard Nicoll for a collection that even featured on the London Fashion Week catwalk.

I am now a mum of three, or four if you count my dog Ennis and we have over 50 stores from London to Los Angeles, including concessions in Harrods and Bloomingdale's. Sweaty Betty has gained a loyal following for our exclusive prints, the best technical fabrics and new silhouettes, and we are always creating new, innovative styles. Inspired by my love of London style and global travel, we have reinvented activewear to create clothes that make you feel powerful and beautiful. Over the last 18 years, fitness clothes have become far more than something to work out in, people now wear their gym clothes all day, from a yoga class to drinks with friends. Cheers to looking cool while you sweat.

MY GUILTY PLEASURE:

Sea salt and caramel dark chocolate

from Lindt

MY FAVOURITE BEAUTY PRODUCT:

I use StriVectin face creams, which are quite intense.

MY GO-TO WORKOUT:

Barrecore for butt-toning and Heartcore's ride 2 tone for a mixture of stretch and cardio.