Why doesn`t Boucheron come up with a new male-fragrance?

Boucheron has two sophisticated excellent male fragrances in their line, mostly estimated to a mature crowd (boucheron Jaipur and Boucheron Pour homme). Other companies are pumping out new stuff all the time, but it`s been a long time since Boucheron came out with those two scents. Do you think we will we see something new from Boucheron soon? Both Pour homme and Jaipur are elegant concervative fragrances. Can we imagine that Boucheron will create something youthful and modern some day?

Re: Why doesn`t Boucheron come up with a new male-fragrance?

I think the house of Boucheron; is not the serious kind for fragrances - given the admiration for Jaipur itself, should have tempted them to explore more - instead they created mediocre flankers and stopped making fragrances for sometime, now it seems they have given the rights to a new firm to manufacture these, when i wrote to them about the jaipur refill refitting the old metal flask - i only got a goat's response, in fact they seem very disinterested now they have discontinued most of their women's line and have released a limited edition flanker for the pour femme and a new fragrance which is so unoriginal The Jaipur Bracelet for Women which is a (Dior's Pure Poison Knock-off) - Its really sad to see the lack of vision from the folks at Boucheron, given the right momentum and creative head - could have been a really class leading haute-perfumerie which in this case is miserably failing.

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Another idea would be - Since they dedicated Jaipur to India ; could do one with North African/Arabian themed something like Khartoum Pour Homme (with somalian incense,oud and sudanese benzoin) lol

Re: Why doesn`t Boucheron come up with a new male-fragrance?

My respect for Boucheron actually derives mainly from their very conservative rate of fragrances, apart from the fact that what they have released to date (originals and flankers) are all very good, IMO. It may actually indicate focus, rather than lethargy.

Re: Why doesn`t Boucheron come up with a new male-fragrance?

In many ways, Boucheron male scents have set quite a few benchmarks of quality, elegance and creativity, possibly they might have reservations about any new scent, especially one following current trends towards aquatics, sports, gourmands etc. would add and innovate very little.

Re: Why doesn`t Boucheron come up with a new male-fragrance?

I`m a big fan of Boucheron male-fragrances, and both B.Pour homme and Jaipur are uber-classy. Here are som questions:

1. What`s the main differences between (the companies) Boucheron and Cartier?
2. Does Boucheron male-fragrances has enough loyal fans to not be discontinued?
3. The male fragrances from Boucheron is easily available in my country. What about your country? -and why so few airport dutyfree shop carry them?

Re: Why doesn`t Boucheron come up with a new male-fragrance?

I`m a big fan of Boucheron male-fragrances, and both B.Pour homme and Jaipur are uber-classy. Here are som questions:

3. The male fragrances from Boucheron is easily available in my country. What about your country? -and why so few airport dutyfree shop carry them?

It seems that in Hungary, apart from the online retailers, only Marionnaud is carrying the line. And I don't think that there are more than 2 Marionnaud shops in the whole country. So I should travel to the capitol for me to be able to try their scents.

Re: Why doesn`t Boucheron come up with a new male-fragrance?

I like them but I think maybe for an older genteleman, like Creeds Bois du Portugal, that kind of vibe. Last year In Marshalls I found a bottle of Eau Fraicheur (spelling?) and I liked it very much but give it to my brother as a present.

Re: Why doesn`t Boucheron come up with a new male-fragrance?

Yes, it's still available in some places. No doubt about it, but here is disappearing fast and SA's from various important stores say they're not stocking them again... don't know if it has something to do with companies affairs and in some months/years the start to distribute Jaipur again but it's becoming harder to find nowadays.

Re: Why doesn`t Boucheron come up with a new male-fragrance?

Originally Posted by Postumo

Yes, it's still available in some places. No doubt about it, but here is disappearing fast and SA's from various important stores say they're not stocking them again... don't know if it has something to do with companies affairs and in some months/years the start to distribute Jaipur again but it's becoming harder to find nowadays.

Maby hard to find, but it`s definitively not discontinued. Still on their home-page.