William Higham

Consumer Futurist, Speaker, Author and Founder of Next Big Thing

William Higham is one of world's leading futurists and strategy experts. He helps organizations to understand how tomorrow's Smart Consumers will think, feel, behave and how they can benefit from this in their business. His expertise comes from 20 years' consumer experience. He spearheaded press and marketing strategies at Sony, Virgin and Universal in the 1990s. After consulting for media and fashion brands, his passion for cultural and consumer trends led him to launch consumer trends consultancy Next Big Thing.

"Today's customer is tomorrow's churn"

In detail

William Higman regularly consults for brands and agencies alike. He researches and writes leading edge trend reports, runs management strategy workshops, trend auditing and co-ordinates quantitative field and online research. He is also a popular media source for information on consumer trends and writes for Huffington Post and Director. He has worked with a range of clients: brands from AOL and BBC, to Sainsbury's and Telefonica; and agencies from Omnicom to Ogilvy.

What he offers you

William provides early warning of future market trends. He uses consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets.

How he presents

His tailored trend interpretation and up to date research are actionable and innovative helping business with solutions for today - and tomorrow. He is a highly popular speaker at internal and public conferences.

Languages

He presents in English.

Want to know more?

Give us a call or send us an e-mail to find out exactly what he could bring to your event.