Project: Logos

Robin Williams and John Tollett, co-authors of Robin Williams Design Workshop, look at some common techniques and themes of logo design that never get old because they are capable of unlimited variations and interpretations.

From the author of

From the author of

Hundreds of logos are fighting for
attention with hundreds of other logos
every day. If your logo design is going
to have a chance of being noticed,
it needs to have a unique personality
that people will not only notice, but
remember. In this chapter we'll look at
some common techniques and themes
of logo design that never get old
because they are capable of unlimited
variations and interpretations.

A designer whose portfolio has lots
of logos in it has a great advantage
because it says a lot of things about a
designer: it says you know how to think
visually and conceptually, and that
you can take a complex communications
challenge and condense
it into its simplest and most
effective form.