Super Bowl XLV MVP Aaron Rodgers has spent a portion of his locked-out off-season in the company of David Gruber, a personal-injury attorney whose office number includes the word "HURT." Together, they've filmed a pair of commercials, the first of which urges Wisconsinites to enjoy "fun, festivals, music, and, of course, great Wisconsin traditions like beer and brats" but also to make sure they don't drive drunk.

The other picks up when the old pals are just reclining in what look to be leather chairs, wearing suits and discussing the nuances of four different kinds of car insurance. Smooth transition. Real talk.