1) Small firms can compete with big firms - All it takes is a single page to do well. Even large firms with 1,000 page websites may not have the best individual pages on every specific term or phrase. This is a great leveler.

2) There is the opportunity to increase rank quickly, at least on very specific phrases - Building up a new website takes time, particularly when crafting dozens or hundreds of unique pages. But doing well on a very specific page can happen very quickly. This wouldn't be the case if it was only the entire website that ranked.

3) All websites should be built upon unique, tailored, high-quality individual pages - Because individual pages matter, it is important to have more of them. The more specific the content on each unique page, the more opportunities for that page to rank well and draw in clients.

4) Individual blogs can lead to clients just as individual webpages can- Individual blogs act like content pages. A single high-quality blog may attract attention in much the same way.