From Idea to Web Start-up in 21 Days: Creating bacn.com

Book Description

Once upon a time, starting a business meant months of
researching, refining business goals and writing business plans,
talking to investors and banks, negotiating for loans, and raising
money. But today, agile web development practices mean that you can
almost launch on an idea and figure it out as you go. At least
that’s what authors Jason Glaspey and Scott Kveton and their
colleague Michael Richardson did when starting bacn.com, an online
bacon retailer.

In this mouth-watering tale, they describe their process of
starting a business on a shoestring, including the things they did
right and the things they did wrong. Bacn.com didn’t make
them millionaires — not even close! But the lessons they
learned have led to comfortable success on their follow-up
ventures. And whether it’s choosing a domain name or
selecting the right content management systems, buying and storing
inventory or figuring out fulfillment, using social media for
marketing or finding a location to host an “epic”
party, their stories will help you jumpstart your own web
business.