2 | Become your own drug dealer

This morning I was reading a fascinating book about being able to manipulate the naturally occurring drugs in your brain.

You’ve probably heard of these happiness drugs, like dopamine, endorphin, oxytocin, and serotonin.

Dopamine produces the joy of finding the rewards you seek.
Endorphin produces the oblivion that masks pain.
Serotonin produces the feeling of being respected by others – pride.
Oxytocin produces the comfort of social alliances.

What’s awesome is that the PHD that wrote this books says you can consciously take specific actions to make these drugs release getting a certain level of the feeling they produce.

Most people don’t understand these drugs and how important they are, which leads them to taking actions that could hurt them in the long run, just so they can trigger these drugs.

To trigger these drugs many people use alcohol, food, money, “illegal” and legal drugs, sex and other risky behavior.

If we understand these brain drugs instead, we could learn to trigger them with the actions we consciously choose!

I love knowing stuff like this. This is why I’m a knowledge geek…

I think knowing this is not only useful in becoming your own brain drug dealer, but it’s very important in how you deal with your future customers.

Knowing how to help your customers trigger the good drugs could be very powerful.

There aren’t only “good” drugs in the brain.

There is a “unhappiness” drug called Cortisol. The last thing you want to do is trigger Cortisol in your potential customers and leave them with it.

Having a freedom business triggers most of the happiness drugs in me every day.

That’s one of the main, mostly unconscious goals of having a freedom business, to create happiness with the use of the Value Cycle.

What I mostly see in beginners is a trigger of the “bad” stuff, Cortisol. I believe this to be mostly from the fear of failure, so we’ll be talking about how to avoid that in the future.

For now, just know you can take daily actions to trigger your own happiness brain drugs.

This is something to be celebrated and rejoiced!

You can trigger both Dopamine and Serotonin and learn about the Value Cycle by joining the success community in my new Freedom Club here: