Wireless devices have changed the way we communicate, work and entertain ourselves. For many people in Gen Y, the last thing we do before we go to bed is check our smartphones, and it’s often the first thing we reach for in the morning. It’s basically an extension of ourselves.

For most people tablets have basically been content devices. They’re used to watch Netflix in bed or read ebooks in the dark. In the words of one satirical video from the first iPad launch, they have seemed to be little more than a big-assed iPod Touches.

The first modern smartphone is generally considered to have been the Nokia Communicator, released in 1996. It was large and clunky, had a flip keyboard and a awkward antenna. Boy, how things have changed. Multiple companies now churn out increasingly amazing models with incredibly slick designs, intuitive features and hundreds of thousands of fun and useful apps. A billion people around the globe now have supercomputers in their pockets. The implications are dramatic and only beginning to be understood.

The mobile world can be a strange and terrifying place. Media companies are frantically devising mobile strategies, wondering what their audience might want to see on a small screen, figuring out how to engage consumers and turn that attention into revenue. And they are puzzling over a crucial choice: Whether to deliver content in an app or a Web browser.

Mobile usage is growing at a fast pace — in fact, adoption of this platform is happening quicker than any other technology in the last century. Despite that, mobile revenue has a long way to go to catch up. Combine these facts with the complexities of the mobile experience and its multiple levels of fragmentation and it is crucial that app publishers build appropriately from the ground up.

Smartphones are awesome. They keep us connected to friends, help with directions and give us access to the Internet’s infinite wonders. But how awesome is too awesome? And when does appreciation become addiction?

People rely more than ever on mobile technology to find and book travel reservations. A slew of stats from the Internet travel giant Expedia show just how much people plan their trips while already on the go.