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A study of constituency-level campaign techniques undertaken by Brunel University ahead of a general election expected in early May shows that direct mail is by far the most common method of contact used by politicians to reach potential voters.

from The Great Debate UK:

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Direct, real-time communication among politicians and the public through social media platforms is reshaping democracy and the news media, but questions remain about how the fabric of society might change as a result, argued a panel at an event hosted by the BBC on Tuesday evening at Westminster.

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There are at least two new factors in the coming election — the first-ever televised prime ministerial debates and the first full-on deployment of social media during a British election (Facebook was a year old, YouTube had just started and Twitter didn’t even exist back in 2005).

from Mark Jones:

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Billboard political advertising is a mainstay of election campaigns the world over. A generation ago, the 'Labour isn't working' poster was credited by Conservative party Treasurer Lord Thorneycroft with winning the 1979 election for Margaret Thatcher. But might the advent of social media mean that its days are now numbered?