During a trip to El Salvador in January 2013, Mike Zig discovered a farm that grew some of the best tasting coconuts in the world. While playing golf one day, Mike’s friend poked a hole into a coconut with a key, threw in a straw, and handed it to him. Born and raised between El Salvador and Miami, Mike grew up on coconuts, but he had never encountered a coconut that was so easy to open or as delicious as this one.

Determined to spread the word about these rare and delicious coconuts, Mike filled up his luggage with as many coconuts as he could and smuggled them back to Miami. Coconut Cartelwas born.

Mike used his contagious personality, experience, and connections to build a one-of-a-kind lifestyle and beverage brand that ultimately became a household name in the hospitality space from Miami to NYC to the cruise line industry. Mike’s infectious personality and connections have enabled him to smuggle coconuts into the hands of numerous celebrities such as Prince Harry, Drake, Steven Tyler, Kendall Jenner, Cristiano Ronaldo, Adrian Grenier, Martha Stewart, Kygo, Bobby Flay.

He is now focusing on “exporting miami” to the world with a few projects in the pipeline.