AT&T Criticizes Netflix's 'Arrogant' Network Traffic Proposal

Debate Heats Up as FCC Considers New Rules

A top AT&T Inc. executive blasted Netflix Inc.'s argument that Internet service providers should link to its network free of charge, calling it an "arrogant proposition" that unfairly tries to spread around the streaming video company's cost of doing business.

The comments came as debates over who should pay for rising levels of online video traffic have broken out into the open, shining a light on little-known...