FAQ

If you want to cast real people

We sure do. We have cast union and non-union performers for many spots, but our strength is in our ability to find real people and stories that traditional casting companies have a hard time with.

How much time does it take to cast real people?

It all depends on the job. We’ve done two-day print and AOPP jobs and large eight-week jobs that involve a lot of story research. For most real people jobs we are engaged for at least a week or two to get great results.

Do you conduct auditions and callbacks?

Yes. We have a comfortable studio in Toronto’s west end with ample free street parking that is capable of seeing around 150 people per day. If we need more space, we rent.

We also pride ourselves on collecting great self-tapes and conducting virtual interviews/discovery sessions via Skype or FaceTime.

For campaigns where people are filmed in their homes, we can even conduct location interviews and scout for you.

Are ‘real people’ reliable?

We often hear concerns about non-actors being unreliable. Real people casting needs to be handled differently than traditional casting. We have a lot of experience dealing with this unconventional style of casting to ensure we get you great results, and reliable people.

How do you find real people/stories?

Short answer- we leave no stone unturned. Unlike strictly casting actors, where you put out a breakdown to agents and actors, each casting call we handle is tailored specifically based on the job at hand. This involves everything from extensive phone and web outreach, social media outreach/social listening and advertising, cold-calling truck stops, and talking to people at coffee shops – and we love doing all of it!

What is a ‘ground glass’?

A ground glass is the glass surface on an old wooden camera through which you frame your subject. Andrew used one of these cameras as an artist years ago and wanted to keep his roots in mind when naming Groundglass Casting.

If you're a real person

When will we hear back from you about my application?

It depends on the project. While we usually have firm deadlines on when our work finishes, the nature of this business means things can always change.

Will you keep my application on file for future casting calls?

Groundglass Casting is not a talent agency. So while we do keep everyone in mind, the best way to stay in touch for future opportunities is to follow us on Facebook to see what opportunities we currently have open.

Why are you asking for pictures of me/my family/my kids?

Just like you wouldn’t hire someone without meeting them first, we can’t cast people without getting to know them a little bit too. In order for our clients to choose the right person for the job, they want to be able to visualize you in the role.

Will you contact me if I’m not chosen?

We do our best, but unfortunately, due to the large number of applications we receive we aren’t able to follow up with everyone individually.

If I’m selected for this opportunity will I need to take time off work?

Probably – but we feel pretty confident in saying the compensation/experience make it worthwhile!

Will you use my personal info for anything?

Absolutely not. Your personal information will only be used internally, related to the opportunity you applied for. On occasion, we may reach out to you regarding a different opportunity.