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Tuesday, November 18, 2014

Official Bob Marley Weed Will Be For Sale Next Year

The family of reggae superstar Bob Marley

whose public embrace of
marijuana made him synonymous with cannabis culture, has joined a
private equity firm to launch the first global consumer marijuana brand.
Marley
Natural products will begin appearing in shops located in countries and
U.S. states where marijuana is legally sold in late 2015, the Marley
family and Privateer Holdings announced Tuesday.
“If you were to
try and pick one person in the history of the world associated with this
product, it would be Bob Marley," Brendan Kennedy, CEO of Privateer
Holdings, told The Huffington Post. “Everyone has a little Bob Marley on
their playlist and that’s different than anything else out there in
this market.”

The new marijuana company will have a suite of products

that include
heirloom Jamaican cannabis strains said to be similar to the ones Marley
consumed. “Bob’s favorite strains were the strains that were prevalent
in Jamaica historically like lambsbread, pineapple skunk, and some
others … that he used to get from Nine Mile, Saint Ann Parish, in
Jamaica,” Kennedy said.
Marley Natural also will feature
cannabis-infused and hemp-infused lotions and balms, as as well as
accessories for storage and consumption of marijuana.
Kennedy said
that Marley Natural will feature recreational and medical marijuana
products, depending on local laws, because of Marley’s deep beliefs that
cannabis use is a natural and positive part of life that helped to
produce “inner-peace and creativity” for the artist.
“Creative
inspiration was everything for my father -- it was like breathing or
life to him,” Marley’s daughter Cedella said in an interview for the
brand’s launch. “Every time he smoked, he was inspired and an open mind
was the open door for his creative inspiration. He thought the herb was
actually a gift.”
Cedella Marley, along with Bob Marley’s son Rohan and wife Rita, are partners in the Marley Natural brand with Privateer.