Liam Kirkaldy, Online Editor for Holyrood Magazine, said: “We worked with
ESco over the summer to build a media website suitable for news, long-read
features and comment pieces, while also hosting information on the events
side of our business. I am delighted with what they came up with – ESco
helped create a modern, fresh site, which is quick and easy to use, while
presenting content from our print magazine in a stylish and attractive
way.”

“From the start of the process ESco’s project team quickly got to work in
understanding what we need from a site, and since our launch in October
continue to develop the platform as required.”

The brief from Holyrood was to improve the look and feel of the site and,
by improving the dwell time from readers, open up additional commercial
opportunities. The site is structured with the following functionality:

News – breaking news published on a daily basis, with topic-based related
article links to similar content.

Events – Holyrood has been providing event management for nearly two
decades and runs nearly 100 Policy Briefings, 20 Conferences and 4 Awards
annually. This part of the site is used to promote and register people to
these events.

Commercial Opportunities – ESco has integrated with various platforms to
serve up personalised and relevant advertising, both from the in-house
Dod’s team, but also from other video or ad platforms. These have been
implemented to be as engaging as possible, without obstructing the reader
from consuming the content.

Content Hubs – with so much content being produced by the Holyrood team,
it was important to tie related content together into hubs either by topic
or writer. This helps the reader to find the most relevant content, but
also aids with SEO.

“We have received really positive feedback from our audience while our page
views have increased significantly in the first month following the
rollout,” said Liam Kirkaldy.

You can find out more about ESco in our Publishing Services Directory.