A blog about Photography, Lightroom, Photoshop

Sony is pulling out all the stops!

Sony released a mid-term strategy document (sony.net/SonyInfo/IR/library/presen/irday/) where they state that their goal is to be “the top brand in the overall camera market” by 2021. Wow! Them’s fightin’ words!

It’s nice to see a camera manufacturer commit to creating fantastic products and strive to be exceptional and not just quietly upgrade a current lineup.

There’s still much that can be improved upon in the world of photography. Knowing that Sony will be pushing the envelope is good for everyone. The competition will be forced to commit as well.

Innovate or disappear.

A company that stands still will not survive. This will benefit all of us. I’m looking forward to seeing what new and amazing products will come out in the next three years.