Products

Refine Your Search

Limit Search To

Product Vendor

Product Type

Ethos

The 3 Principles of the Lucy-x-Chano Ethos:

Always Bad Ass

Never Apologetic

Pure AniMauX

Always Bad Ass: Bad Ass isn’t about physical prowess, but rather, about resoluteness of mind and absolute adherence to conviction; pick your line through the Peloton by moral compass; use your strengths, physical and mental, for good and never cause harm or inflict injury. Our cycling heroes become legends because they live by the toughness of their minds, and when you live by this creed, no one defeats you.

Never Apologetic: When you live by a creed, guided by conviction, you follow a set of rules, you don’t act capriciously. When everything you say and do is deliberate, acting from the core of your existence, there is never need for apology. Others can accept it or not. And if they can’t, it is their loss. Lose no time with their company.

Pure AniMaux: (a.ni.mo) Be firmly grounded in the recognition that we are merely animals and derive deep strength and guidance from it. We are each an animal, a human animal, one among all the others that populate this sphere in space we share to our mutual benefit. When we live our lives with that respect we live Pure AniMauX and we co-exist with the rest of nature in minimal conflict. Let’s embrace this spirit as it will be our salvation if we want to live into eternity on this planet earth, otherwise we shall surely perish.