Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.

Jayme Lamm represents the new age of journalism, where freelance has become the standard, and writing for various publications instead of one is the norm. Lamm discusses how she approaches her story development, as well as handles the day-to-day rigors of establishing enough funds to get by, along with created sponsored content. Lamm shares her thoughts on establishing journalistic integrity, ensuring that her credibility cannot be questioned, and along with switching her voice to fit the publication that she is writing for. Lamm talks about her latest reporting adventure, attending Populous' blogger day at the renovated Kyle Field on the campus of Texas A&M as well as some of the features of the new construction. Twitter: @JaymeLamm