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Ford. Pt. 2

AmericaBlog is leading the assault against Ford for caving to extreme right homophobia, signing an agreement with a truly noxious organization pledging that Ford will no longer run ads targeted at gays. AmericaBlog has already played a major role in getting this story into mainstream media, and they’re just warming up.

Overall, we think there are at least three sides to Phase 2 of the campaign:

1. Paid Media 2. Grassroots 3. Viral

Let’s make Ford suffer even more than Paramount when they hired Dr. Laura, even more than Microsoft when it stopped supporting gay civil rights, and even more than America Online when it outed a gay sailor. In each and every case our opponent never knew what hit them, and we won.