Yoder & Frey (US)

May 08 2017: Yoder & Frey (Leading auctioneers
of heavy construction equipment in the USA)
have recently implemented a new FREE internet
bidding platform and saw an explosion in online interest and bidding at its most
recent Ashland, Ohio, auction.

Bidding was brisk at the one-day event with
a mix of machinery going under the
hammer; and online sales were up a massive $1.5 m over the previous auction,
clearly demonstrating the international appeal and growing demand for quality
used construction and related equipment. Buyers from across the USA and from over 95 countries worldwide
signed up and used the new online platform, developed by Yoder & Frey’s international
partner Euro Auctions,
itself a leader in the unreserved
industrial plant, construction equipment and agricultural machinery auctions sector
since 1998.

“The new online sales platform is not only
robust, safe, secure and easy to use, it is also totally free for bidders to
sign up to and to buy from,” states Peter Clark, CEO of Yoder & Frey. “The technology has been used by auctioneers
for over 20 years and to date has recorded global sales of almost $1 billion
worth of machinery with over 20,000 registered online bidders. There are no
barriers for buyers; it provides a truly global reach and is also great for
consignors. Bidders can watch and listen to the auctions
as its live streamed. What’s more, we
can directly market each individual piece of equipment to a known audience of
over 140,000 registered users plus we can analyse the bidding and final hammer data
in detail; further helping us target interested buyers with quality and
relevant lots.”

This new Internet platform will next
feature at the upcoming Yoder & Freysale in Kissimmee,
Florida on May 24th, followed by
the auctions at Saugatuck, MI on May
31st and in Ashland,
OH on June 21st, and means these auctions will reach out
to a truly global audience. Consignors will
be able to target many more potential buyers while those looking to buy will
increasingly be able to locate and bid on the exact specification of quality
used heavy equipment they require. Being
free and easy to sign up and use along with the robust and proven performance
of the platform all add to its appeal and should help expand the reach and
appeal of auctions to many more people.

The platform has seen an increase in
transactions year on year with a 25% increase from 2015 to 2016 and the total
for the first four months of 2017 already standing at $80 million with the
highest value item sold online valued at almost $1,000,000. The platform has also been used by buyers located in almost
half of all the 196 countries around the world today, and by all nations in the
top 70 in economic terms. To date a staggering
100,000 lots have been sold via the
Internet using this tried and tested platform.

Peter
Clark concluded: “While bidders will
always want to turn up to our auctions, see the equipment first hand, kick the
tyres, and interact with their buddies, a growing number of busy or oversees buyers
who wouldn’t otherwise be able to attend one of our auctions prefer to use
computers or handheld smart devices to either bid on specific lots or simply
monitor the used equipment markets. We’ve seen growing online
demand over recent years, and are pleased to introduce this new robust, well tested and easy to use
Internet platform to our customers, achieving a massive leap forward in
performance and reach without risk; enabling our buyers and consignors to reap
real advantage over the coming months and years.”

Full details
and a catalogues for any of the forthcoming auctions are available at www.yoderandfrey.com/and bidders can pre-register for the free internet bidding online. For any other enquiries please contact Yoder & Freyby email at info@yoderandfrey.com or call 001 419.865.3990

About Yoder & Frey

Since 1964, Yoder &
Frey Auctioneers, Inc. has been serving the needs of heavy construction
equipment buyers and sellers. Its mission is to efficiently liquidate equipment
through auctions by providing the best value for buyer and seller while
providing outstanding customer service. Specialising in the sale of used heavy
construction equipment, trucks and trailers its corporate Office located in Holland, Ohio with
additional auction facilities at Kissimmee, Florida and Darlington,
Pennsylvania.

About Euro Auctions

Euro Auctions has been
conducting unreserved auctions of industrial plant, construction equipment and
agricultural machinery since 1998 and today conducts over 35 major auctions
every year around the globe, in six countries and on three continents. Euro
Auctions is market leader in Europe, holding
more sales and selling more lots per sale that any other auction house. With
its head office located in Dromore, Co. Tyrone, Northern Ireland it has five
more permanent auction sites in England, Germany, Spain, Australia and USA. All
sites are fully operational at all times, with permanent offices, auction yards
and full time staff. The company also specialises in off-site sales for leading
plant hire companies, for cessation of trading, retirement sales as well as
stock and fleet rotation.

June 05 2017: Yoder & Frey(leading auctioneers
of heavy construction equipment in the USA) is looking to significantly expand
operations by recruiting 14 new permanent US territory managers over coming
months.

“Yoder & Frey is currently on a planned growth programme,”
commented Peter Clark, CEO of Yoder & Frey. “With increased visibility in the sector, greater
market knowledge and more exposure to the global market place, we’re already
seeing a significant upturn at our auctions with increases in volumes and
hammer totals. Our decision to recruit
new territory managers will quickly help further build our position by raising brand
awareness and result in more of the right used and near new equipment being
consigned into our forthcoming auctions.”

Yoder & Frey is seeking territory managers to cover areas across the
USA that include Georgia, Pennsylvania,
Virginia, Ohio,
New York, Kentucky
and Tennessee. In each case their role will be to identify
and work with potential consignors and secure heavy equipment consignments and
fill the regional auction yards ahead of each scheduled sale. Liaison with international
sites around the globe will also be required, particularly if shipping equipment
to or from these locations will result in auction prices for the consignments
being maximized.

In each case the new Yoder & Frey territory managers will be self-starters
and machinery enthusiasts with proven equipment knowledge and established sales
networks. They will be expected to build rapport with customers, be available
to travel internationally and will become key part of the rapidly growing team.
Each role has an attractive base salary
plus an uncapped, performance-based bonus, includes company car and other
benefits plus ongoing professional training and development.

Peter Clark continued: “Whilst exports of new US manufactured
construction equipment has been declining over recent years, domestic sales
have remained buoyant and there is a thriving used equipment market here that’s
poised to soar over the next few years.
With President Trump now promising to ‘rebuild America’ and a growing
number of major infrastructure projects, said to be valued at approaching
US$150 billion being scheduled, we will be perfectly positioned to support this
growth by being part of the solution.
Having the right people in place to manage this growth is vital which is
why were actively looking to recruit new territory managers now and with them
successfully expand our operation.”

Bidding has been brisk at all the
recent Yoder & Frey auctions
with considerable interest being shown in the vast majority of the quality used
heavy machinery and commercial lots being sold.
Internet bidding has also featured heavily at each of these sales with a
significant jump being reported in the number of lots being successfully sold
via this route, clearly
demonstrating the international appeal and growing demand for quality used
construction and related equipment. Buyers from across the USA and from upwards
of 90 countries worldwide have already signed up and used the new online
platform.

Yoder & Frey pioneered
the now famous annual winter sale in Kissimmee,
Florida over 40 years ago, plus
regularly holds other sales there each year.
Upcoming events include auctions in Ashland, OH on June 21st, with sales in Kissimmee in Florida,
Darlington, Pennsylvania and Saugatuck, MI in September and beyond.

Full details and a catalogues for any of the forthcoming auctions are
available at www.yoderandfrey.com/and bidders can pre-register for
the free internet bidding online. For
any other enquiries please contact Yoder & Freyby email at info@yoderandfrey.com or call 001 419.865.3990

About Yoder & Frey

Since
1964, Yoder & Frey Auctioneers, Inc. has been serving the needs of heavy
construction equipment buyers and sellers. Its mission is to efficiently
liquidate equipment through auctions by providing the best value for buyer and
seller while providing outstanding customer service. Specializing in the sale
of used heavy construction equipment, trucks and trailers its corporate Office
located in Holland, Ohio
with additional auction facilities at Kissimmee,
Florida and Darlington, Pennsylvania.

In
January 2017 Yoder & Frey became part of Euro Auctions a leading
international auctioneer of industrial plant, construction equipment and
agricultural machinery since 1998 that today conducts over 50 major auctions a
year around the globe, in six countries and on three continents. With its head
office in Dromore, Co. Tyrone, Northern Ireland it has permanent auction sites
in England, Germany, Spain,
Australia and USA plus
specializes in off-site sales for leading plant hire companies, for cessation
of trading, retirement sales as well as stock and fleet rotation.

Euro Auctions,Europe’s
leading auctioneers of industrial plant, construction equipment and
agricultural machinery, has acquired one of the USA’s oldest and most respected
heavy machinery auctioneers, Yoder & Frey, founded 52 years ago and the originators of
the now famous annual Kissimmee winter
consignment auction in Florida
– now in its 43rd year.

The venture
will see Yoder & Frey become a Euro Auctions brand extension, creating a
strategic partnership that will see the Yoder & Frey name continue in the USA
with additional global reach and support from Euro Auctions.

The
acquisition will see the joint brand create a stable and strategic partnership from
which the local market knowledge of Yoder & Frey, combined with the global
market expertise of Euro Auctions, will provide greater options when buying and
selling their equipment. Together, the businesses will create a stronger
company with expanded capabilities and a brand that a global client base can
trust in.

Within the
USA, Euro Auctions currently operates a sales site in Atlanta, Georgia, this will
be re-branded as Yoder & Frey to strengthen its US portfolio in Ohio,
Pennsylvania and the now world famous *Kissimmee winter consignment auction in
Florida, collectively adding six or seven new sales to the Euro Auction global
calendar in 2017 and beyond.

Jonnie
Keys, Operations Manager of Euro Auctions comments: “We are extremely excited
to announce the merger with Yoder & Frey in the USA as this gives Euro Auctions a strong
US brand with which to extend the reach the business has globally and achieve a
stronger presence there. Yoder &
Frey has achieved a leading position in the US
market and strategically within the important Florida region. Working with Peter Clark and
his team, we aim to expand the operations in the USA, introducing the American
market to the global reach of Euro Auctions, whilst building the brand to the
good of both Yoder & Frey and Euro Auctions.”

Peter Clark,
CEO of Yoder & Frey comments: “Working with Euro Auctions, the Yoder &
Frey brand will gain exposure to a global market place and increased access to
a global database of both buyers and sellers. The equipment that comes along
with this association will help grow the Yoder and Frey brand. From working
with the Euro Auction’s team previously, we are aware of our similar core focus
of delivering a quality service and a competitive price, while also never
losing sight of our customers’ true needs. I believe it will be a good fit for
both companies and look forward to a good start together at the Florida auction from
February 6-11, 2017.”

The new
venture will see Yoder & Frey provide its loyal customers with a greater
number of choices and platforms to buy, sell and dispose of equipment and
assets when, where and how they want to, whether that be onsite or online.

Jonnie Keys
concludes: “Euro Auctions customers will benefit from exposure to new,
enthusiastic and loyal customer base of buyers in the USA looking for good consignments of machinery
and equipment from Europe and the rest of the world, especially during the now
legendary Kissimmee, Florida Winter Consignment Auction which
will run from 6th to 11th February 2017. These are very exciting times for Euro
Auctions.”

Note to Editors:

Euro Auctions is happy to provide editorial opinion
pieces on all aspects of the global used plant and machinery market and can
supply statistical data, and high resolution images.

Euro Auctions has been
conducting unreserved auctions of industrial plant, construction equipment and
agricultural machinery since 1998 and today conducts over 35 major auctions
every year around the globe, in six countries and on three continents. Euro
Auctions is market leader in Europe, holding
more sales and selling more lots per sale that any other auction house. With
its head office located in Dromore, Co. Tyrone, Northern Ireland it has five
more permanent auction sites in England, Germany, Spain, Australia and USA. All
sites are fully operational at all times, with permanent offices, auction yards
and full time staff. The company also specialises in off-site sales for leading
plant hire companies, for cessation of trading, retirement sales as well as
stock and fleet rotation.

About Yoder & Frey

Since 1964, Yoder &
Frey Auctioneers, Inc. has been serving the needs of heavy construction
equipment buyers and sellers. Its mission is to efficiently liquidate equipment
through auctions by providing the best value for buyer and seller while
providing outstanding customer service. Specialising in the sale of used heavy
construction equipment, trucks and trailers its corporate Office located in Holland, Ohio with
additional auction facilities at Kissimmee, Florida and Darlington,
Pennsylvania.

* About KissimmeeFlorida Winter Consignment
Auction

Now in its 43rd year, the
Florida winter sale in Kissimmee, Florida, will see approximately 10,000 pieces
of new and used heavy construction equipment, trucks and trailers go under the
hammer over six days, with buyers from all 50 US States and over 46 countries,
thereby making it one of the world's largest annual heavy construction
equipment auctions.