Sawtooth Software conferences are renowned for their practical, practitioner-oriented focus and depth in the fields of choice/conjoint analysis, segmentation, and data collection/analysis. It is a forum to exchange ideas, network, and learn about quantitative methods in marketing research.

The main conference session will be convened Wednesday through Friday in the main ballroom. Presenters from around the world will present research papers and discuss their findings on the methodologies and applications of various market research techniques.

If you are registered for the main conference session, you may choose to attend one or more of the break-out sessions that will be held at the same time in some adjacent rooms. If you or your colleagues are new to survey development and analysis, or would like some refresher instruction, this would be the perfect opportunity to learn about specific techniques and solutions.

On Monday and Tuesday, prior to the main conference events, we will offer a variety of workshops and tutorials. These optional pre-conference events require separate registration and fees from the main event. These hands-on sessions are designed to teach you how to use Sawtooth Software resources to conduct effective research studies.