The round was led by Prism Opportunity Fund, with 1to1 Venture Partners and several individual investors
participating. The new $1.2 million in funding came from existing investors and one new Kansas City-based
investor who was also one of the original investors in Hoover’s.

The company, founded by Hoover’s co-founder and former CEO Patrick Spain, has gained some steam in the last year, especially since it got integrated into the new version of MS Office, along with Factiva and Gale Group.