Is anyone even paying attention to Brother Northpole round these parts? His debut album Tha Connect features contributions from Tha Bizness, B.o.B. a.k.a. Bobby Ray and obviously Bobby Valentino and is being released through Ludacris’ DTP label.

Still don’t give a fuck? Well what if I told you he put a shirt on for his album cover. That’ll get the registers ringing for the male fans. Problem solved.