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Archive | Traffic Exchanges

One of the hot debates in the Professional Marketing arena is if Traffic Exchanges even Work.

There are lots of opinions on this. When you look at conversion rate numbers, they may seem low compared to more modern forms of advertising.

But when you look at the ROI, the answer is a very obvious yes.

The mistake most people make is they are comparing a $10 lead from Facebook or Twitter ads to a $1 lead from Traffic Exchanges. Of course you can use all kinds of long tail keyword targeting with content marketing strategies and get a 20% or higher Conversion Rate, but a recent campaign I created on Twitter was costing me $20 a conversion, based on their pricing.. they were literally going to charge me $20 for every goal in my keyword target set.

While yes, those $20 leads would have converted at a high rate, but the thing is, with Traffic Exchanges being able to advertise for free, or with CPMs as low as $2 – $3, it becomes a lot easier to get a return than it does for high priced leads.

But the debate I hear a lot is if you can even get conversions from Traffic Exchanges at all..

So, I decided to share my own results, these are cumulative results for 2015, from just Traffic Exchanges.

Do you see that? I selected all the 2015 referral notifications… 20,609 Referrals

These are referrals I got from Traffic Exchanges… but are they any good? Do these leads actually spend money?

Yep! Nearly 2,000 Commission payments received for 2015… Again, these referrals all came from Traffic Exchanges!

So.. Do Traffic Exchanges Work?

It’d be sort of silly to say they don’t, wouldn’t it?

If you want to figure out how to use traffic exchanges more effectively to get traffic, referrals, leads, and commissions, check out my free training guide here.

Yes, I’m bringing up the debate again… do the timers of traffic exchanges actually matter?

In April of 2012 I launched the first Viral Traffic Co-Op, Explosive Traffic.

Since then it has been copied literally dozens of times, but every time it is copied, nobody can really capture what makes Explosive Traffic unique — and that is our built in tracking that makes sure that our advertisers are only having their ads viewed by the highest quality publishers.

This post isn’t about that, though, it’s about the timers of Traffic Exchanges.

The relation here is that I have been tracking every view from Explosive Traffic. I did reset the stats recently so that I could get fresher updated data (a lot can change on a publisher in 4 years).

My findings are… do timers matter?

Well… YES!

People will SAY that they just need a second to view the ad to know if they are interested or not, they SAY that if they’ve seen the ad a hundred times, they already know what they think about it. they SAY that 1 or 3 seconds is plenty of time to act on your ad.

But what they DO? Well, what they do is not in line with that.

Here are the TOP 10 Sources based on RESULTS.. this comes from 218,986,703 views from 1,534 different publishers.

Top 10 Sources

Traffic Source

Views

Recent CTR

btcclicks.com

109,742

1.1492%

vtrafficrush.com

121,102

0.6583%

clixsense.com

424,469

0.6073%

clickvoyager.com

629,492

0.4844%

admasterplus.com

586,194

0.4446%

easyhits4u.com

5,558,555

0.441%

awesome-hits.com

178,876

0.4413%

trafficrammer.com

258,662

0.4359%

trafficpi.com

149,933

0.4187%

tezaktrafficpower.com

1,441,987

0.4082%

Check that out.. the top 6 Converting all have at least a 10 second timer, and the remaining top 4 have at least a 6 second timer.

Using the data above, it is pretty clear that timers really do matter, but that bigger isn’t necessarily better, clearly there are other factors involved, as you can see since Easy Hits 4 U has a 15-20 second timer, but there are sites above it with 10s timers… but I think it’s pretty safe to infer that while a longer timer doesn’t guarantee better results, a shorter timer clearly does negatively effect results.