ReportersNotebook — General Merchandise, 10/10/11

By Barbara White-Sax

SUPPLIER NEWS — Energizer’s power-on-the-go products made their debut at the IFA Consumer Electronics Global Trade Show in Berlin last month.

The lineup includes the portable charger line’s new design; the SP1001 solar charger; the AP750, which adds extra talk time for almost any micro-USB smartphone; the AP1201 for the iPhone 4, a silicone rubber case with built-in rechargeable battery; and the XP2000K and XP1000K travel kits, which offer all-in-one portable power for the home, car and all points in between.

SC Johnson is enhancing its Scrubbing Bubbles line with an easy-to-use toilet bowl cleaner. New One Step toilet bowl cleaner is a foot-activated, hands-free toilet cleaner that helps keep the toilet clean for 30 days, SC Johnson said. It is recommended that consumers use the product twice a day. The suggested retail price is $9.99 for the starter kit and $3.99 for each refill.

Swiffer has updated its products with high-definition technology to offer a deeper clean. Swiffer dry cloths, Swiffer dusters and Swiffer WetJet solution with HD Clean technology currently are available nationwide.

Greeting card publisher Designer Greetings announced the launch of more than 13 new collections for 2011, including Exposé, Designer Boutique, Faithfully Yours, ChitChat, Milestone Age Birthday, Celebrating Family, To Life! and 4 Kidz, as well as new designs for the company’s Blank Cards collection.