(PRESS RELEASE) DEER PARK, NY – The Health Extension Pet Care management team recently strengthened their commitment to a Minimum Advertised Pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce their strict policy, which has been in place for a year, the company has implemented MAPP TRAP, a sophisticated online price monitoring & enforcement software system.

“By adding this new layer of digital vigilance, we can ensure that all our partners are honoring their MAP agreement,” commented Russ Silberman, Digital CRM & Website Manager. “This reinforces our commitment to our independent retailers and ensures everyone remains on a level playing field. MAP violators or unauthorized sellers will be immediately notified enabling us to swiftly issue responses or suspensions to assure continued compliance.”

The Health Extension Pet Care management team strengthened their commitment to a minimum advertised pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce their strict policy, which has been in place for a year, the company has implemented MAPP TRAP, a sophisticated online price monitoring and enforcement software system.

“By adding this new layer of digital vigilance, we can ensure that all our partners are honoring their MAP agreement,” said Russ Silberman, digital CRM and website manager for Health Extension, in a press release. “This reinforces our commitment to our independent retailers and ensures everyone remains on a level playing field. MAP violators or unauthorized sellers will be immediately notified enabling us to swiftly issue responses or suspensions to assure continued compliance.”

High-end pet foods are popping up everywhere from hardware stores to mom-and-pop grocery stores. While many of these super-premium formulas used to cater exclusively to canines, there’s now room at the table for feline friends as well. And good news for independent retailers: The trend toward holistic, natural foods will continue, as health-minded consumers look for brands that are transparent with sourcing and use human-grade ingredients and processing.

The Health Extension Pet Care management team has strengthened its commitment to a Minimum Advertised Pricing (MAP) policy. MAP policies impose restrictions on the price at which a product may be advertised, thereby leveling the playing field for independent pet specialty retailers. To reinforce the company's strict policy, which has been in place for a year, Health Extension has implemented MAPP TRAP, a sophisticated online price monitoring and enforcement software system.