Pay per click (PPC) is a form of paid advertising. Many dedicated PPC programs exist on popular web channels like Google, Bing, Yahoo, Facebook and LinkedIn to name a but a few. It's a sure way to get your advertisement in front of millions of people quickly, but at a...

Would you buy fast food from a fast food restaurant that was dirty and known to be unhygienic? Would you buy a book from a bookstore that had torn pages in the book? I wouldn't and I'm 100% sure you won't either. It's common sense. With this, what does your site tell...

If you are serious about online marketing and you want to build your business online, you need an online marketing strategy. This will consist of various methods that ties all the major parts of marketing online together with a calendar on when and what you should do....

It's 2013 and I strongly believe that in today's digital climate that evolves at the speed of light, having a website is simply not enough anymore. What I mean is that you require a website that integrates into your whole marketing strategy. This includes any...

If you are currently spending hundreds of rands on traditional advertising such as magazines, flyers, and print, is it really working? Are you getting any business or leads through all your marketing efforts? You know the online world is a powerful medium that you can...

Are you thinking of starting an online business or using online marketing to market your services and products to your target audience? Online you will find many books, articles, white papers, videos, and blog posts on marketing your business online, but with so many...

When your visitors arrive on your website, what is the first thing that they look at? Is it your design? The images? Maybe call to actions? This could be true, but another thing that catches their eyes are the headlines. If you have prominent headlines on your...

No one has the ability to control their ranking on Google and no one can guarantee you a number one position on this search engine giant. Not even the people working at Google. So why do some marketing agencies guarantee this? The short answer not going into any...

Blogging has been around for longer than 10 years and it's a very powerful marketing tool for your business. What started as a digital personal journal, it's now used for so much more than that. Blogging for your business can be used to interact and attract your...

Analyzing and measuring your blog and website traffic is crucial to any online marketing campaign and for gaining insights how your visitors are coming to your website. Online marketing is much different than traditional marketing as everything can be measured. Every...

Social media is growing online with no sign of stopping anytime soon. It's a natural method people can use to communicate with each other. It's like talking to your neighbour. It's natural and an instrument on communication. What if you can find out from your target...

You must have heard this before - content is king. Even though this is true, with the birth of social media and the rapid pace at which the digital world is evolving, engagement is king, but in order to engage with people, you need good content. Digital content...

Blogging has been around for a quite a while, and what started as a simple online journal project, it has now evolved into a complete online marketing solution. Blogs can be used for a variety of purposes. From a simple business website to a full blown eCommerce...

With your business, which medium are you using as the main communication method to talk to your target audience? I am talking about your preferred communication method in your business and your online marketing campaign. Do you use telephone, email, social media or...

Online marketing is a great way how you can stand out from the crowd and make your website a business tool. When people are looking for answers and solutions, they turn to the search engines and social media channels to find information. What if your website is listed...

What makes a great website that increases sales and leads on a monthly basis? A website that is built around its target audience with a solid online marketing strategy. These websites aren't build for just any audience, but targeted audiences that will find what they...

If you are a small business owner, I'm sure you have told yourself that you are small and that you don't need a mobile website. Why do you really need one? Will the trend just pass and it will be something of the past? Well, to be honest; did you know that small local...

Search engine optimization might bring you lots of visitors to your site, but how can you increase your sales on your website? Using social media and ecommerce you can accomplish this. Social media is a powerful medium that many people are using to connect with their...