“My job is to make sure we consume all of that rubber capacity, but there will be capacity maybe we will venture into becoming our own custom mixer and add our expertise and mix rubber for other types of rubber companies,” says DeSalle.

While the company may branch out, the roots are firmly set in Indiana soil.

“We have a lot of great staff members here that come to work, work hard to make these tires. It is very labor intensive, we have a lot of good engineers and a lot of good product managers that go out in the field on weekends and attend race events. It is a very good work ethic that keeps Hoosier Racing Tire in the Midwest,” says Sherman.

“Every day we strive to improve we have a philosophy here of continuous improvement, so no matter how good that tire was at the last race, we are constantly looking to improve the performance of that product,” said DeSalle.

As part of the expansion, Hoosier Tire will be adding jobs.

They hope to have the new rubber mixer up and running around the first of November.