Business people have a thing they call an elevator speech. It is a short description of a business delivered on a short elevator ride that tells someone what your company does and its purpose.

Recently I was, you guessed it, on an elevator and someone asked me what Keys does. Here is what I said:

“Keys 15 Years of natural product development are easy to understand. They are whole natural ingredient products designed to perform by using a deep understanding of the skin. Products use the highest quality ingredients from around the world in therapeutic proportions. They do what they say they do without chemicals. Products include Anti-Aging Skincare, Naturopathic Skin Therapies, Haircare, Alternative Naturals, Personal Lubricants, Dog Topicals & Functional Supplements.”