Native Advertising Expected to get Big Boost in 2015

by Michael Levanduski

The Association of National Advertisers (ANA) has recently released the results of a survey that was taken by client-side marketers in the fourth quarter of last year. The survey asked questions about what these marketers were expecting to see throughout 2015. 63% of the respondents reported that they will be spending more money on native advertising in 2015 than they did in 2014.Read the full article