We believe the most successful companies consider their customers in every decision they make. And ultimately, that is our purpose at Walker – to help all companies develop such a commitment to their customers that they are at the heart of every decision. More

Episodes tagged “online communities”

Online communities are now part of daily in life for many consumers and businesses. Most community interaction happens within larger social media platforms such as Twitter, Facebook, and LinkedIn. But some companies are finding the value of having their own online community that focuses customer interaction and experience to their product or services, allowing for the customization of a user’s experience within their platform. Host Steve Walker welcomes guests Heather McNair and Dan Reese from Higher Logic to discuss the value of online communities and marketing automation to improve the customer experience.