Travel Portland & Base Camp Brewing Launch #PDXNOW Beers

We all know that Portland is THE beer destination in the United States. Travel Portland, Base Camp Brewing Co., and nine other Portland breweries are further proving it by releasing limited edition #PDXNOW series beers, as part of the Portland is Happening Now Campaign.

While this event may be targeted at visitors to Portland, I expect local beer fans will be especially interested in the kickoff event at Base Camp Brewing on Saturday, January 24. Attendees will be able to sample all 10 beers and meet the brewers at this family-friendly festival. Check out the news release below for all of the details.

Exclusive beers released at Jan. 24 Collabofest,
available through February

PORTLAND, Ore. — Jan. 15, 2015 — Travel Portland, the
official destination marketing organization for the city of Portland, is
partnering with Base
Camp Brewing Company to introduce a series of limited-availability
#PDXNOW beers as part of the organization’s larger “Portland is Happening Now”
winter tourism campaign.

In a program spearheaded by Base Camp, 10 Portland breweries
have paired up to create 10 different #PDXNOW brews. Each pair shares a
particular beer style, but individual breweries have crafted their own
interpretations, utilizing local ingredients to showcase the brewing talents
found around the clock in Portland. The #PDXNOW beers will be available at the
breweries’ respective taprooms from Jan. 24 through Feb. 28. Also
available, while supplies last, will be the #PDXNOW “Beerport” passport with
tasting notes on each of the beers.

“Portland is the ultimate destination for beer lovers. With
more craft breweries than any other city on the planet, Portland is the craft
brewing capital of the world,” said Courtney Ries, Travel Portland
marketing director. “This limited-availability series showcases a variety of
breweries in town, and we hope this encourages beer lovers to visit Portland
before they miss this exclusive collection.”

“This initiative typifies the collaborative spirit Portland
is known for,” said Ross Putnam, co-founder of Base Camp Brewing Company.
“Portland has an amazing craft beer scene that has made this city home to some
of the best beers in the world. We’ve very much enjoyed working with this group
of exceptional breweries to create a #PDXNOW collection that both tourists and
locals are sure to love.”

Beer lovers will be able to meet the brewers and sample all
10 limited-edition beers in one location at the kickoff
event. The family-friendly celebration will be held Saturday, Jan. 24,
from noon to 8 p.m. at Base Camp Brewing Company (930 S.E. Oak St.,
Portland). Collabofest will cover two city blocks, feature iconic food trucks
Koi Fusion, Gonzo and Grilled Cheese Grill, and host a free, all-ages ski and
snowboard rail jam (7-10 p.m.), presented by local clothing brand All The
Homies and complete with fresh snow trucked in from Mount Hood.

Collabofest Tickets

$20
for general admission, which includes a plastic mug, #PDXNOW Beerport and 10
pours

$35
for VIP entry, which includes a Klean Kanteen Collabofest steel pint cup,
#PDXNOW Beerport,10 tickets (each good for a 5-ounce pour), tokens for two full
pints and early admission at noon

The Portland is Happening Now campaign highlights three of
Portland’s top tourism draws: tax-free shopping, the city’s robust culinary
community (and the opportunity to enjoy it during Portland Dining Month) and
the innovative craft beer scene (Portland has over 60 craft breweries, more
than any other city in the world).

The campaign kicked off in Seattle in November with the
unveiling of a giant handcrafted cuckoo clock featuring chainsaw-carved
Portland icons such as Mount Hood, salmon, beer, bikers, Portlandia, Sasquatch,
roses and rivers, among others. The tallest freestanding cuckoo clock in
America at more than 24 feet tall and nine-and-a-half feet wide, this unique
work represents the fact that something interesting is happening in Portland
every hour of every day. The clock is on display at Portland International
Airport until the end of March.

Winter Deal Wheel Offers Visitors Free Stuff

As if tax-free shopping weren’t enough, the Portland
is Happening Now Deal Wheel highlights a dozen of the many discounts
and deals around Portland available to winter travelers, including free dining,
shopping and beer-related items. Visitors who book a Portland hotel stay for
travel through March 31, 2015, on TravelPortland.com will be given access to a
downloadable coupon pack that features more than 85 coupons valued at more than
$1,000.

The items travelers can redeem without a purchase (deals are
good through March 31, 2015) include the following:

Bunk:
One FREE sandwich at any Bunk Sandwich or Bunk Bar location

Columbia
Sportswear: One FREE Portland is Happening Now shopping tote by Portland
Garment Factory at the downtown or airport location

Each year, Portland’s culinary leaders offer three-course
dinners for $29 every day of the week during the month of March. Portland
Dining Month showcases award-winning chefs and restaurants while making
culinary exploration of one of the nation’s most talked-about food destinations
even more affordable. In 2015, Portland Dining Month will feature more than 100
restaurants, including farm-to-table icons such as Paley’s Place and Higgins
Restaurant alongside some newer stars like Smallwares and Ned Ludd. Find more
information about the promotion and participants at TravelPortland.com/diningmonth.
Portland Dining Month donates a portion of the proceeds from each reservation
made through OpenTable to the Oregon Food Bank.

About Travel Portland

Travel Portland is the official destination marketing
organization for the city of Portland, Oregon. Its mission is to strengthen the
local economy by marketing the Greater Portland region as a preferred
destination for meetings, conventions and leisure travel. For more information
on Travel Portland, visit TravelPortland.com.