sobranie window display

Sobranie easy mornings was a project made in collaboration with Boutique du pain who offered all interior windows displays for this intricate and weightless structure. It was a project inspired by surrealistic art, that gives to the entire composition a sense of aerial, light appearance and somehow dreamy. The floating context I placed all objects charges them with an attitude out of this real world and makes them be a part of a story suspended in between the reality and imaginary realms. It was o project built while in Draft FCB, for JTI brand, Sobranie. Both concept, lay-outing and also the technical details for production were developed by me.