Nordic craft beer experts CAP needed to reposition their brand story and visual style to truly communicate what they’re all about in a tough Scandinavian marketplace. The CAP brewers live and breathe beer, brewing, music and good times. This isn’t stuffy beer snobbery, it’s beer for hanging with your mates. A bold mark that’s all about the Nordics, combined with distinctive and personal illustration gives them authentic market stand-out that complements the beers themselves.