bain

Twitter has hired ex-Ticketmaster CEO Nathan Hubbard as its new Head of Commerce. Hubbard will work under head of revenue Adam Bain to make the platform more friendly to retailers.
We’ve confirmed the hire with Twitter, which pointed to a tweet this morning by Bain. According to Bloomberg, Hubbard will reportedly focus on the business of encouraging retailers to use Twitter to convert… Read More

Persado, an ad-tech spinoff of digital marketing firm Upstream that specialises in “persuasion marketing”, has picked up a round of $15 million, which it will use to establish a new headquarters in New York to add to its London base; invest in R&D; and persuade ad agencies and brands to use its technology to help sharpen their digital media efforts. Current customers… Read More