agree with ya! these mindblowing images can lead to a billion tourists landing up on the small island eh. now that will be a big trip for the lankans. but of the 4 i like the bird, the croc and the elephant. The crab is kinda weak. but i dig the campaign. it's cool.

wonderful! are these pictures real????
what an amazing campaign!
truly a labour of love! the photographer must have spent ages to find these images and then to make this campaign!
truly amazing... kudos to you guys!

This is a perfect example of art for art sake... No consumer would ever get this, much less be impacted by it. It's painful to see people bow to the giants of our industry simple because they are the giants of our industry.
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brandon

Wow, amazing, the shape of the coast is forming a bird. Absolutly new in advertising............ bla bla... No, sorry, I don't like it. There is no clever idea in this campaign! Nothing new and no very good Art Direction.

Again one of those ads, but really what's so great about this? Totally agree with Booney, it was perhaps the croc visual that came first, the others are too forced. Come on JWT India, you are better then this, I would not even put this in the agency showreel.

Also Sri Lanka is known more for it's species of rare BATS, not crocs, and what is those Crabs? I don't get that visual either.

Is it just me or did anyone else have to look at the title of each ad before going "wow it kinda looks like a bird.." I don't know, i'm torn between the crab and the elephant for which is less believable. Maybe the elephants here in South Africa look different to those in Sri Lanka? Yup they're African elephants that must be it! Sri Lankan elephants look more like trees...

The ads seem for a website: smallislandbigtrip.com, and i checked the site, looks pretty decent. These ads I do not know what they are promoting, if i just see one ad, and if i see the Crab ad, first I would not get it as a consumer, and as an advertiser I totally wasted my advertising budget.

If I look at the bird watching ad, as a consumer it would fail the 2 sec test. I would look at it and say wow, Sri Lanka is beautiful, NOT, wow, they have nice birds lemme visit it.