In perhaps the most predictable move of all time, thousands of people have created "ads" (featuring Shell's "Let's Go" slogan) that tear the company to shreds over its impact on global warming and wildlife. It ranges from absolutely hilarious to completely nasty. Virtually no one took Shell's lead in creating heartwarming, "thanks for saving the day!" copy.

"But why?" some naive Shell social media manager is surely asking as he packs up his desk. Well, wanna know the kind of people who love snarky memes? The kind of people who don't love Shell. Shell, meet the internet.