Bebe to Close All of Its Stores

The women's fashion retailer Bebe is closing all of its stores nationwide, including two in Charlotte.

In a regulatory filing, company officials said they would liquidate all merchandise and fixtures inside their stores.

The closure of the stores isn't entirely surprising - Bebe had said in a separate filing last month that it was "exploring strategic options".

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Like other retailers, executives at Bebe have tried to turn things around by ramping up its online business, but that has not been enough to make up for the losses. The filing didn't specify whether it will continue as an online-only retailer.

Bebe has reportedly joined a long list of retailers that are shuttering stores this year. It closed one store in the second quarter and made plans to close as many 25 bebe and outlet stores in fiscal 2017; Those plans have now expanded to include all stores.

Retailers are grappling with intense online competition, namely from Amazon, and nimble brick-and-mortar competitors such as H&M and Forever 21.

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The company could not immediately be reached for comment. According to USA Today, its strategy was "based on designing and selling its own line of women's clothing that it called 'unique, sophisticated and timelessly sexy, ' which the chain said defined 'next-generation chic while staying true to its assertive, provocative origins'".

Bebe was founded in 1976.

If that happens, bebe wouldn't be the first. In the most recent quarter, revenue was $101.9 million, a drop of 16.8% from $122.4 million reported in the same period the year before.

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