Turkey of the Week - Saatchi & Saatchi/Weight Watchers

"While there's probably something laudable about the ambition in this ad, when I first saw it, I couldn't help thinking that I'd accidentally rolled over on the sofa, hit the remote control with my gut and ended up on one of the more naff music channels. There's nothing wrong with creating epic pieces of entertainment, but I'm not sure that this one hits the spot or is clear as to what brand it is advertising."