Apr 16, 2011

This is a good MBA Project report on an Integrated Marketing Communication plan for HMT watches in order to re-establish them as the leading brand in the Indian watch market. The report is divided into various chapter covering Long term communication objective for HMT watches, Brand Personality, Brand elements, Public relations & Publicity Direct & Interactive Marketing etc. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

To position HMT brand as the preferred choice of watch by making the target audience aware of the new, rejuvenated HMT watches and by communicating the brand promise of HMT to them. This IMC plan aims to create more brand awareness about the HMT brand so that customers start thinking and talking about the brand. Use this report only for your reference and study.

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