The Onion’s shocking exposé on “Curly Fry Inventor Strikes Out With Curly Veal” went by without notice, but the same can’t be said for a new video on their website, “Sears Extremists Fly Plane Into Willis Tower.” The picture you see above — which does indeed show a Sears plane, which haha Sears, about to crash into the former Sears Tower, current Willis Tower in Chicago — went on the Onion’s Facebook Wall less than a day ago, and it’s already racked up nearly 4,000 comments. By comparison, their award-winning piece on “Hotmail Rebranded Outlook.com” received all of 15 comments. The humorless responses tend to be of this variety:

Poor taste. Am now unsubscribing from the Onion. You undeniably have your right to freedom of speech. However, I retain my right not to support what you say. Thanks for all of the great laughs for so many years, but I have to stick with my beliefs too.

In response to questions about the criticism and using such an image, The Onion marketing director Grant Jones stuck with the newspaper’s tone. He wrote in an email that, “9-11 must never be the fodder for jokes. Perhaps you didn’t see the news that humor died after 9-11.” (Via)

Or maybe people are just really defensive about Sears? I bet the in-flight movie was something like Fool’s Gold.

Oh, the scale’s all fucked up on that one. That jet would be over a block long. No way it would get off the ground with some loser from Sears at the control. It would be piled up at the end of the runway with weeping department managers and sales reps crawling around dragging their own intestines behind the. I have poor photo management skills.