Xeroexpected to have an initial public offering in the United States more than two years ago. That did not happen and now there appears to be no definite date for the company, which is already publicly traded in Australia.

(It has traded in New Zealand but is delisting there.) Asked about the possibility for an IPO, CEO Rod Drury said it is still part of the plan in coming years. There was nothing specific except during the brief question and the company's Xerocon conference this week, Drury indicated the company needs to at least equal Intuit's growth rate for QuickBooks Online. However, one point made several times during the conference is that there is plenty of room for growth given the current penetration of small business by cloud accounting software products. "Excel is our biggest competitor, not Intuit," Keri Gohman, CEO of Xero North America, said during a Xerocon keynote.The conference itself suggested an emphasis on cost containment. While the Austin, Texas, Hilton was the main place for rooms, the conference was not in that facility or in the convention center across the street. Instead attendees were bused to the Freemarket (although precon was at the convention center), with the speeches inside a Quonset hut connected via a open air part of the facility to another enclosure that held exhibits It probably would have been a lot better, except Austin had record cold. Drury referred to the smaller venue.

Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 16 years. And he has been covering this market through print publications for 24 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.

The Editor

Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.

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