Mobile Living: Rediscovering Family Connections

AFL superstar Patrick Dangerfield jogs near the Twelve Apostles on the Great Ocean Road.

Patrick Dangerfield, one of Australia’s most popular AFL sporting personalities, has hit the road with his family to explore the best of the Great Ocean Road in Victoria. Mobile Living focuses purely on the RV lifestyle, disconnecting from the loud noises of every day life and reconnecting as a family.

“We developed the show as we are deeply passionate about mobile living and committed to supporting the entire Australian RV industry,” Head of Marketing at Dometic, Justine Schuller said.

“This project is specifically intended to assist with growth of the industry by appealing to a broad audience and encourage them to get involved in the RV lifestyle. We believe that all members of the industry should be working together to support overall growth and ensure sustainability into the future.”

The Dangerfield family explores a Californian redwood forest on the Great Ocean Road.

Grant Manson, National Sales Director of production company Cameron Damon Media, said it was a great achievement for all involved and an exciting opportunity.

“To be able to present a genuine superstar and his family, non-scripted, gave us an amazing insight into his life, and it was an absolute privilege. This show has real soul, happiness, and positive outcomes in such a believable, casual story that organically unfolds over two episodes.”

Stuart Lamont, CEO of Caravan Industry Association of Australia said, “Caravanning and camping provides the perfect avenue by which Australians can get away and reconnect with their family and friends, while refreshing the batteries from the ever-demanding day-to-day life. To be able to capture Patrick as a person and his family spending time together, as well as integrating the many adventure activities which Patrick enjoys doing, showcases perfectly the great times that can be had while caravanning.”

This format has proven particularly appealing to Australia’s leading free-to-air network, Seven, with Mobile Living allocated the highly sought-after 5:30pm Saturday time slot, leading into the Saturday news.

AIR TIME

The first two episodes of Mobile Living with Patrick Dangerfield will air on May 4 and May 11 on 7Main in Melbourne, Adelaide and Perth at 5:30pm, and on 7Prime Regional (in Victoria, South Australia, Western Australia and Tasmania) 5:30pm.

The first two episodes will be encored nationally on 7mate on May 18 at 1.30pm (episode one) and May 25 at 1.30pm (episode two).

The episodes will be available on 7Plus digital after their telecasts.

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