Riding a tsunami-like wave in digital
photography and the burgeoning market for sharing photos online, PhotoPoint.com,
the world's largest free photo-sharing Web site, today announced it continues
to be ranked by Media Metrix, Inc. as one of the top 500 Digital Media
Web sites.

Media Metrix, the leader and pioneer
in Internet and digital media measurement, is the industry's source for
the most comprehensive, reliable and timely audience ratings, e-commerce,
advertising and technology measurement services. Its Media Metrix 500
is an ongoing ranking of the top 500 Digital Media sites, including commercial
online services, Internet service providers, e-commerce and other ad-supported
sites and applications that attract the most ``unique'' visitors over
the course of one month.

Media Metrix's most current data ranks
PhotoPoint.com at No. 342, after measuring more than one million unique
visitors in a month on the site. This high-traffic level is a significant
milestone for PhotoPoint, putting the site ahead of venerable Fortune
500 companies like Kodak and Kmart, ranked by Media Metrix at Nos. 383
and 426, respectively -- a remarkable achievement since PhotoPoint was
founded less than two years ago.

With 1,028,000 unique visitors in December
1999, PhotoPoint increased its traffic by nearly 20 percent over the prior
month, when it was No. 415. Its new ranking also puts PhotoPoint ahead
of some of the Internet's best-known brands, such as 1800flowers.com (No.
369), Schwab.com (No. 363) and Petopia.com (No. 347).

``The fact that an online photo community
rated among the ranks of leading e-commerce sites is a testament to the
increased importance of photo sharing among the online population,'' said
Lia Schubert, Internet imaging analyst at InfoTrends Research Group Inc.,
a market research firm tracking the trends and companies shaping the digital
imaging industry. ``The mix of digital photography and online photo sharing
growing at an exponential rate, combined with PhotoPoint's blend of rich
content and services, many of which are free, are a powerful combination
and position the company to go much further.''

``These rankings are especially meaningful
because they come from Media Metrix, widely considered to be the standard
in measuring Web site traffic,'' said David Rowley, president of PhotoPoint.
``We're primarily a catalyst for people all over the world to share their
stories through photos. But, when we see our growth accelerating month-to-month
so dramatically, it tells us we're doing something special -- that we're
making a contribution.''

``PhotoPoint already has a good following
online, but its creative marketing will certainly draw new people in,
including digital photography neophytes,'' said Schubert. ``These kind
of initiatives can go a long way to further PhotoPoint's brand awareness
and help position the site to appeal to a wider consumer audience.''

About PhotoPoint

Launched in 1998, PhotoPoint.com is the
Internet's largest free photo-sharing community where members have showcased
more than 5 million photos. The site features a uniquely easy way for
anyone to post photos, add captions, organize them into albums and then
send out e-mail announcements to share their albums with friends and family
-- completely free of charge. PhotoPoint.com also sports a comprehensive
members photo gallery organized into Yahoo-style categories, as well as
an exclusive online partnership with Digital Camera Magazine.

Additional member services include an
e-commerce store for buying digital products, a customized gift-buying
partnership with iPrint.com, a way to send ``real'' postcards via U.S.
mail through a partnership with AmazingMail.com, a popular ``Photo of
the Day'' section, lists of the most popular albums, discussion forums
and a chat room where people can discuss their photos and albums.

The company consistently ranks among
the Top 500 digital media sites by Media Metrix, a distinction given to
ad-supported sites and applications that attract the most ``unique'' visitors
over the course of one month. PhotoPoint has headquarters in Mountain
View, Calif., at SOFTBANK's HotBank incubator.

Phil notes:
To those who are interested we had 590,000 unique visitors in January
at current growth rates we'll break through 1,000,000 unique visitors
per month by July this year.