“Wil Shipley, a Seattle software developer, uses his iPhone at the Whole Foods fish counter to check websites for updates on which seafood is the most environmentally correct to purchase. He quizzes the staff on where and how a fish was caught. Because he carries the Internet with him, “I can be super-picky,” he said.”

Sent in by Stephen, an English grad student living in Florida, who likes the British site BeThinking.

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