Tag Archives: shot show university

One of the industry’s best passes on her knowledge of connecting brands with customers In the ever-changing workforce landscape, successful leaders manage and motivate their diverse employees, students and fans to take action. By perfecting their communications — what they say, how they say it and who they say it to — these business leaders […]

Of all the compliance areas today’s FFLs need to focus on, the ATF Form 4473 is perhaps the most important. That form is one of increasing complexity, bringing accuracy and accountability challenges to even the most seasoned FFL salespersons and compliance managers. If you want to reduce your stress level and have an error-free report […]

Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around […]

In business, if you’re not on top of the next big thing, you’re two steps (or more) behind everyone else who is. That doesn’t compromise you only on a superficial level, where your customers — especially the growing legions of Millennial and female buyers — think you’re not “hip” enough for them. Indeed, it can […]

There are dozens of pros and cons to leasing your retail or range space, just as there are to buying space. How do you sift through the legalese to secure a space that’s right for your business now and in the future? Business expert Robbie Brown has the answer, and he’ll be telling you all […]

Keynote address for the 2017 SHOT Show University, “Reinventing the Wheel: The Science of Creating Lifetime Customers,” will be delivered by one of the most well-respected and highly innovative men in the world of business today, Christopher Zane.