At the centre of Holden’s unique VFII Sportwagon wrap design was Lead Designer, Warrack Leach, himself a keen cyclist. Warrack is better known however for his Detroit motor show award-winning design of the Buick Avenir concept car.

“As well as the basic design, we added a twist by creating a mosaic of over 1000 user generated Instagram images from CyclingTips’ hashtag #wymtm (What You Missed This Morning), giving followers the chance to look out for themselves on the car at the Tour,” he said.

CyclingTips founder, Wade Wallace was on hand to aid in the design of the car that is destined to feature at all of the major events in the 2016 summer of cycling as well as a five part series of CyclingTips road trips all over Australia.

“Being involved in the design of the car with Warrack at Holden’s Design studio demonstrated the talent they have. There are a lot of similarities in bike and car design it seems, not least the extensive use of digital tools.”