Dove is on of the most well-known beauty brands in the world, marketing itself as different from the others as it focuses on a more 'natural' image.

The adverts showcase make-up free women and boasts of 'real beauty' but in reality, much of what goes into Dove is far from natural.

Since Dove was launched in 1957 the selling point has always been that it is 'better' for you than other soaps, highlighting the fact that it is made of 1/4 moisturiser. A famous ad-campaign in the 1990's showed a piece of litmus paper being placed on the soap to show how low in acidity it was, appealing to the more conscious consumer. But the truth is quite the opposite.

Dove contains many of the same ingredients as other mass produced cosmetics. You might think you are opting for a 'better' or more 'natural' product but if you take a look at the ingredients, you will find they are depressingly familiar.

If you enjoyed this article or learned something new, please don't forget to share it with others so they have a chance to enjoy this free information. This article is open source and free to reblog or use if you give a direct link back to the original article URL. Thanks for taking the time to support an open source initiative. We believe all information should be free and available to everyone. Have a good day and we hope to see you soon!