April 2016

As the world has become increasingly digitized, digital marketing and advertising ecosystems have grown into huge digital rivers of information where offline and online data converge.
Information collected via the “Internet of Things” – from our cars, heating systems, coffee machines and …

When Consumer Packaged Goods (CPG) manufacturers think digital, behavioral tracking and social media often come to mind. However, as we’ve uncovered in our Tech Trends Report, innovative technology is changing consumers’ lives and subsequently, the products and services they purchase. When …

Small “smart” appliances such as vacuum cleaning robots or automated espresso machines have the potential to remove the drudgery associated with household tasks for today’s connected consumers. For households that own them, these devices can free up valuable time and energy. One of the most …

I recently chaired the World Autonomous Vehicle Summit in Stuttgart, Germany where speakers and attendees peered into their crystal ball to understand what the future holds for the automotive industry. How do manufacturers innovate to embrace the future? What does ‘innovation’ really mean in …

Recently, I noticed a new credit card offer that sounded great. So, naturally, I clicked on the ad. Instead of sending me to a separate landing page with more information, I was unpleasantly surprised when the ad re-directed me to the bank homepage. Annoyed, I continued my online banking. …

The opportunities for restaurants to introduce a digital component into the dining experience are wide and diverse. However, for this exciting technology to result in happier, more engaged and satisfied diners, integration must maintain focus on the entire experience, not just the digital …

Picture the modern, Connected Consumer: they can use their smartphones to turn down the heating at home if the sun comes out. They can pay bills online and check their bank balance. They can even monitor their home energy consumption via an app at any time of day or night.
With this level of …

The smart home is already a burgeoning market, with players from across sectors looking to get in on the action, but what of its future? We recently carried out a global study of 7,000 consumers in seven markets – Brazil, China, Germany, Japan, South Korea, the UK and the US – to assess …

The media and entertainment industry has changed irrevocably in a relatively short period of time. With Connected Consumers able to access media content across multiple platforms (video, desktop, mobile, etc.) and media multi-task, it has become increasingly difficult for publishers, …