Superman to Launch Alternative Media Venture

Journalism’s future lies online – at least according to Superman‘s alter ego Clark Kent, who is about to quit his job at the Daily Planet and found a version of the Drudge Report.

In the new issue of DC Comics’ Superman series, out tomorrow, Clark will stand up in front of staff in a “Jerry Maguire-type moment” which will see him resign from the Daily Planet and mourn “how journalism has given way to entertainment”, writer Scott Lobdell told USA Today.

Clark will also call on his fellow reporters to stand up for truth, justice, “and yeah — I’m not ashamed to say it — the American way,” said Lobdell.