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THE NEW IMAGE FOR FALL WINTER 2015/2016

For all M Missoni lovers here's a preview look at the magnificent advertising imagesfor Fall Winter 2015/ 2016 that find inspiration in the collection’s mood: “The techno-girl from Shangai”; it looks to a far-off world girl, living in China, but close in time, in a contemporary universe.

Behind the lens, fashion photographer Mel Bles, working with the Australian model Astrid Holler, gave life to an hyper-real and hyper-contemporary idea of woman, having as backdrop for the M Missoni collection a dichotomist location, with a synthetic and technologic nature, capturing the textures, kaleidoscopic colors, and patterns of the whole collection.

Art direction is by Jasmine Raznahan, styling by Vanessa Reid.

The images are accompanied by a video, based on the concept of digitalized and distorted speed, “techno” indeed, and on the over lapping of graphics and surreal images, where sounds and colors are matching together to make the whole collection shine.