White is the signature color of Apple. "cheap" doesn't apply. That being said, my iPad2 is white and I really like it but my new iPad is black to eliminate any confusion. I think many are using this logic. They are just getting the opposite color to keep it distinguishable.

I just got a white iPhone 4S, which I think looks nice. My iPad 2 was black. I thought seriously about getting a white iPad 3, but after seeing so many of them in the apple iPad event, I have decided that I just don't like the iPad in white. The non screen part is rather wide and I just prefer that in black, so I'm getting black again. So white phone and black iPad for me for the next two years, I'm skipping the next iPad refresh (most likely).

While ipad3 has retina display Which one will look good with hd display white or black?

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If you plan on watching movies, TV shows or music videos then go black. There's a reason why letterbox bars are black, so you focus on the content. I would not want a white border surrounding my letterboxed movie.

If you plan on watching movies, TV shows or music videos then go black. There's a reason why letterbox bars are black, so you focus on the content. I would not want a white border surrounding my letterboxed movie.

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That's a really good point and definitely worth consideration. Even though movie watch is not high on my list of things to do on my iPad, I don't want to ruin the experience when I do watch a movie. Black for me.

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