Friday, June 18, 2010

It’s not quite as dramatic as that, as least as far as Dave and Cheryl Dilks are concerned. The couple, who rolled out their Call Me Cupcake truck last week, feel there’s plenty of room in Philly for multiple cupcake-centric mobile operations. “I don’t think it’s going to be an issue,” says Cheryl, a Buxco native who says she and her husband started working on their business model this past spring. “It’s a big city and there’s a lot of places to go, and a lot of people in all those different places.” Cheryl says the biggest thing that distinguishes her truck, aesthetically speaking, is the personified-dessert Call Me Cupcake mascot (right), which is plastered on their ride. The Dilks have a Philly bakery (whose name they’re not disclosing) providing their cupcakes; they offer five or six varieties daily for $2 a pop. The truck roams around the city on weekdays (keep track of them via Twitter) and is available for events on the weekends.[redvelvet]

Sweetbox is the third and latest cupcake truck poised to serve Philly — Gretchen Fantini has been pushing her wares sans-truck at various events and farmers markets (including The Piazza’s) for several months now, and says she’s on the cusp of launching a truck in University City. Sweetbox will take a different approach than Buttercream and Call Me Cupcake, operating primarily out of a fixed vending spot in West Philly.