Southern California native Anneliese Smith developed a love for design when she started sewing at age four. She spent her youth scouring L.A. vintage and thrift stores for unique and inexpensive school clothes. Anna was influenced by 80s punk rock and alternative music and quickly learned to stand out in a crowd. With an appreciation for unique style, Anna began designing her own clothing and matching jewelry by fashioning accessories out of scrap metals and varied materials.

After graduating from Pepperdine University’s business school, Anna continued a career in financial planning and focused her creativity once again on making jewelry to give her conservative business suits a distinguished edge. In 2005, Anna realigned her values and moved her success from the corporate world to focus full time on jewelry and accessory design. Using her experience as a vehicle to build her own dreams, she was able to blend her business background and natural, creative values to live a more balanced life.

Anna’s passion for food, art, travel, fashion, interiors and the aesthetics of the outdoors led to her drive for design. Anna pulls inspiration from tropical landscapes and the dry heat of Southern California to create cool, laid-back collections. Her designs come from the simple belief that confidence is the key to fashion. She understands that well-made contemporary accessories can change your ensemble and your outlook on a day. She believes that quality materials and straight-forward designs can transcend fashion trends.

Currently, AnneyFriday has a growing client list and is headed toward local boutiques with new collections every year. AnneyFriday designs motivate women to be more daring with everyday attire and reflect personal style in extraordinary ways. With limited-edition styles and custom made designs, AnneyFriday can be found at fashion events, trunk shows, and online.