Creative Partners

SPARKS! is a team of talented, creative professionals with over 50 collective years of agency, design, production and marketing experience.

David Simpson, Director of Photography

David makes moving pictures that are actually moving…they make you feel something. David is that rare creature: a museum-quality still photographer who can use light and a light touch to make real people look and sound as good as actors, only real. You bring the idea, he’ll bring it to life.

Matt Assam, Creative Consultant

Matt has spent the last 25+ years in Baltimore advertising agencies leading creative departments, clients and production teams. His ability to clearly communicate and inspire are hallmarks of Matt’s leadership style. Fostering an environment of collaboration allows ideas to germinate into effective and memorable campaigns. Matt’s interest in direct client communication is key to understanding the goals of a marketing effort. Clear understanding of the client allows for efficient communication solutions. Matt attended the University of MD and the Maryland Institute College of Art. A proud father of 3, ages 11 to 16.

Renae Olver, Marketing Consultant

Renae Olver has over 20 years of project management experience in the marketing research industry, developing marketing strategies to improve marketing ROI. As an industry veteran, her experience includes creating brand positioning through brand research to measure awareness, loyalty/ engagement, satisfaction and purchase intent.

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Happy birthday to the National Aquarium!

Did you know the music played throughout the Jellyfish Exhibit is the brain child of award-winning singer/songwriter/composer, Mr. Greg Pierce?!Happy Birthday to Us! 37 years ago today, the National Aquarium opened its doors to the public for the very first time! In those 37 years, it has been our pleasure and privilege to share the beauty of the world's aquatic treasures with millions.