2. Leverage UGC (User Generated Content) by incenting contributors. If you are a small company or individual form a “content or blogging team” with your partners and peers. One of the best examples of UGC I heard told was the story about how Amazon leverages its users to write reviews on its books and products. When starting out it would have been impossible for Amazon to hire experts to review every book, CD, and product. Marketing genius!

5. Hot Trend of 2011:Sentiment Analysis. As online opinion has turned into a kind of virtual currency for businesses the emotional analysis of words and comments is a must for businesses trying to understand and listen to online conversations.

24. If you want people to retweet make your tweet 100 characters not 140.

I give OMS a “FaceBook Like Thumbs Up” for best practices and education regarding Social Media Marketing, Email Demand Generation, Web Analytics, and Integrated Marketing. If you would like to discuss social media marketing best practices drop me a line at ephor at ephorgroup.com