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SMITH To Begin Offering In-House Prescription Rx Services

Safilo Group is proud to announce the introduction of a best in class prescription program for its Smith brand in the United States. For over 20 years, the Smith brand has been a proprietary collection of Safilo and is widely known today as an industry leader that pioneers advanced eyewear incorporating exclusive technologies, optimized performance benefits and clean styling to fuel fun beyond walls.

The program, which will start rolling out March 2016, is aimed at breaking through the complexity of current optical Rx lens options by offering simplified proprietary lens and frame solutions.

Safilo will serve as a one-stop provider for Smith frame and lab solutions, with a single online portal and billing account for simplicity, offering competitive consumer pricing in a simple all-inclusive program. Customers benefit through improved inventory management which allows expanded frame board spacing and consumer presentation. Safilo will offer two proprietary lens solutions for the active Smith customer requiring comfortable high-performance eyewear with the highest level of scratch resistance and optical quality.