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Posts Tagged ‘brand identity’

The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one. And therein lies the friction in many relationships. One person’s primary language may not match their partners, so they simply don’t communicate their love in the language in which the other can hear it.

Briggs American Real Estate was founded by Matt Lawson who is a full time residential real estate specialist located in the Denver metro area. Matt specializes in assisting first time home buyers, investors, assisting with relocation, foreclosures, new construction, resale, and luxury property. Matt also prides himself in being one of the hardest working agents for his clients to ensure that they get the best deal possible, whether it’s buying or selling.

Briggs American Real Estate will be able to assist with your home purchase anywhere in Colorado, but they will specialize in Denver, Aurora, Littleton, Highlands Ranch, Centennial, Parker, and Castle Rock, though they maintain connections with agents all across the state and can help you even if your desired area is not within their specialty.

FiG will be working with Matt Lawson to design a new logo and create marketing materials for the Briggs American brand. Stay tuned to our newsletter and blog to see the results!

If you’re a Colorado native, you’re likely familiar with the Coors family, and thusly CoorsTek — the Golden, CO based ceramics and advanced-materials company that develops products for the defense, energy, and health care industries.

Recently, CoorsTek acquired well-known medical implant/device company IMDS and merged it with their existing sister company C5 Medical Werks. In combining these two brands, and with the backing of CoorsTek, they have created the all new company: CoorsTek Medical — an advanced materials engineering and manufacturing solutions company poised to take the medical device and implant industry by storm.

We at FiG are proud to announce our part in helping to form the CoorsTek Medical brand by way of developing their new marketing materials and helping to launch the brand itself via their new website.

We took part in adopting the ‘Medical’ into the pre-existing CoorsTek logo, and in-turn created CoorsTek Medical’s initial marketing collateral, such as business cards, letterhead, email signatures, and more.

We designed multiple documents (such as info graphic inspired case studies) in preparation for the new brand launch. We created many of these materials so that CoorsTek Medical’s capabilities would be beautifully illustrated, and said capabilities could be delivered effortlessly through their website.

The biggest undertaking was the website itself. FiG collaborated with CoorsTek Medical for months to develop the perfect website to deliver their new brand to the world.

The new website has been live since October 1st, and we (and CoorsTek Medical) couldn’t be happier. The site has been producing some impressive traffic: boasting over 4 page views per visit, an average time on site of nearly 3 minutes, and an incredibly low bounce rate of only 23%.

We at FiG have have worked with other brands umbrella’d under the Coors family (such as CoorsTek, Ceramatec and Cutter Innovations), but we have never been more proud than to be a part of the great new brand that is CoorsTek Medical.

CourtSide’s old logo had little connection with its name, which potentially would create disconnection with the company and its service. In order to change that, the FiG team extracted the elements from the company’s name – C and S. The broken square shape is the combination of the letter C and letter S. It also looks like a maze, which represents the benefit of CourtSide’s consulting service: helping clients navigate HR management.

The Color – Orange and Blue

The FiG team continued the color theme of orange and blue in the design, but changed it to more bright and opposite colors. When using opposite colors, a design can often create tension which generates a certain degree of excitement and attention.

The Business Card

Business card along with other brand materials is one of the most important presentations of a company’s identity. With the new logo in mind, the FiG team utilized the shape and color of CourtSide’s logo and created something unique to extend the new brand identity to their business card.