I posted the crazy sign yesterday and am blogging about this subject today because it’s one of my pet peeves. I can’t stand cheesy church signs. I know my friend, Ed Stetzer, posts funny and outrageous church signs each week and I enjoy laughing at them, but this hit too close to home when one of my church members asked me to use our road sign like this. She sent me an email with a bunch of cheesy church sign sayings and asked me to consider using our church sign in this way. I politely said, “No.” and that we were going in a different direction with our sign. We just post basic, non-threatening stuff like service times and series or message titles. How do you use your sign?

The following is a great post by Erin Williams that appeared last week on Church Marketing Sucks. I thought it would be a good follow up to yesterday’s post. Here’s what Erin wrote:

If you’ve ever driven by a church with a clever saying on its marquee, you know how important a sign can be.

Of course, that’s not nearly everything there is to know, but for the passersby, it’s a good start. And it might be all they need to know before deciding whether or not they’re going to pull into the parking lot some day.

Besides the building itself, a church’s primary sign is its first impression. It’s our first chance to tell the community who we are, what we value, and what we do. It’s also one of our best shots at inviting people to join us. Here are some things to keep in mind when you think about your church’s primary sign: