Auto­mo­tive adver­tis­ers have con­tin­u­al­ly but slow­ly moved bud­gets online as major media ad spend­ing by OEMs fell 12.1% from 2005–2007. News­pa­pers bore the brunt of it, falling 52.6% in that time, while Inter­net spend­ing on dis­play ads was up 119%, to $610 mil­lion. Still, OEMs spent 64% of their ad bud­get last year on TV, and just 6.5% online.