Marketing and Communication Partner

Transforming Healthcare with IT (THIT) is the largest International Healthcare-IT Conference in India. The conference is a confluence of minds from the field of Healthcare and Information Technology – to meet, discuss and disseminate the latest happenings in the field of Healthcare IT. The 7th International Conference on Transforming Healthcare with IT 2016, will held on 21-22 October 2016, Chennai.

InfocusRx journey with THIT started way back in 2011,as a Knowledge Partner for three consecutive years – 2011, 2012 and 2013. In the year 2014, during THIT- Kolkata, InfocusRx extended larger support as Partner- Marketing and Communication and delivered the most successful event ever THIT-2015, Bangalore .

The deliverables include content writing for brand websites, consumer and doctor’s interview. A dedicated team of medical writers, copywriters, editors, marketers, website designers, multimedia production team, programmers and project manager, helped to accomplish the project on time satisfactorily.

Market Insight Support

InfocusRx research team supports market insight with information delivery across therapies, treatments and regulatory parameters. We investigate drugs through stages of clinical developments in the field of oncology, cardiology, gastroenterology, surgery, immunology, endocrinology etc. This research helps Defined Health recommendations of potential drugs to fit into client’s therapeutic strategy, helps in identifying compounds in development or on market to fill a pipeline gap or meet revenue goals in the future of companies. The company recommends therapeutic areas for clients investment, whether to acquire or fund the company and how much to be invested for a ceaseless growth.

Strategic Marketing Services

InfocusRx team provides strategic marketing support for No # 1 Population Health Analytics company -Vitreos Health. The company offers advanced population management tools leveraging EHR, claims and socioeconomic data for Healthcare organizations. The services include strategic marketing, design, content and technology services.

InfocusRx™ helps market Vitreos product and services without increasing their in-house marketing staff, at half the cost, with the assurance of quality and timely delivery of services. We serve as an extension of their marketing department, consisting of expert medical writers, copywriters, editors, business insight researchers, marketers, website designers, multimedia production team, programmers and dedicated project manager. InfocusRx service offerings includes branding, communication strategy across all the touch points, product UI design, inside sales, digital marketing, search engine optimization (SEO), business development support, campaign design and execution, blog-writing, case-studies, Whitepapers, webinars with success rate of more than 200 CXO level attendees from ACO, PCMH, Physician Groups and Payers, participation in Major US conference and exhibition - HiMSS, AMGA, HFMA, AHIP, and setting up of offshore development centre in Hyderabad.

Seeing as there are so varied americans purchasing online and likewise exploring the internet market place, it has become very popular to purchase remedies online. Let's discuss about how you can make sure that remedies you get through a mail-order pharmacy are safe. Apparently you know about penicillin antibiotics that fights infection caused by bacteria. This type of drugs does not treat a viral infection such as the common cold. Many drugs are used to treat erectile dysfunction. A lot of families ask about how does it work. When you buy medicaments like Cialis you have to keep in mind about . (Read more ). Many rather think the forcefulness of Cialis is well documented. But there are several remedies that lower blood pressure without harming your erection. Some medical conditions or other medicines may interact with Cialis. Get professional help if you have any kind of an allergic reaction to this medication. If the drug you are capture is not approved, your pharmacist can prescribe another prescription medicine.

Consumer Experiential Study

Sanitary Napkin

Seeing exponential growth in the Indian hygiene market, the client in this case was seeking support of a marketing partner to design marketing and promotional strategies, communication tools and setting up a distribution channel for sanitary napkins, baby wipes and facial wipes in the Indian market. InfocusRx carried out an exhaustive experiential consumer study, market research, prepared a marketing plan, developed communication schemes and proposed a marketing strategy for rolling the client’s product into the organized retail sector.

The team worked towards the development of a competitive positioning (differentiating factor) of the product by creating a unique value for it in the market by determining the market size, major competitors (if any or substitute) and the positioning strategies being implemented. We directly interacted with the prospects and customers which enabled us to uncover & understand their true wants and needs. The interactive sessions proved beneficial in Market segmentation (grouping individuals on the basis of the encountered challenges). The approach helped us define efficient marketing plans for each group combating the challenges faced by them. Later the project was focused on developing the brand strategy.

Indian Retail Healthcare Research

World Research Group (WRG) is a US-based conference and training development company focused entirely on providing strategies, tactics and solutions to help individuals become more successful in their professional lives. Retail Health Care Clinics are those convenient clinics located within retail stores, supermarkets hospitals premises etc. They mainly focus on preventive healthcare minor ailments treatment. In India the category includes Apollo Clinics, Workhardt, Fortis backed by Ranbaxy, Max and others. The client wished to study the Indian Healthcare Retail sector to have a better understanding of the stratum. We supported the client in the study of Retail Healthcare / Pharmacy sector in India focusing on understanding the challenges & opportunities for global players who wish to exploit the Indian Healthcare Retail Market.

AIIMS - OPD Appointment Management System

AIIMS - OPD Appointment Management System

Objective – To understand the outdoor patient flow at AIIMS,New Delhi and then propose an efficient system for handling the footfalls. InfocusRx team conducted a research on understanding the problems which the Out Patients encounter – like long waiting queues, limited service counters for patient registration, improper maintenance of patients’ traffic at the OPD. These factors play a vital role in diluting the patient experience & create frustration among the patient. Backed with actual findings & data the team suggested an approach which comprehended the challenges in the most effective manner- An SMS solution technology and analytics & a centrally monitored TV channel with a compatible platform. SMS registration technology issues SMS code which acts as the ID and Token for patient’s identification thereby cutting down the waiting time; unmanageable crowd & preventing patients from getting turned away. The centrally monitored TV channel helps the authorities keep the patients engaged while waiting by displaying various patient education notices, informing them about the waiting time & the schedule of each doctor so that they can effectively plan their stay and appointment.

Medical Tourism

Medical Tourism

A leading Healthcare Publication Company based in Massachusetts and Northern Connecticut involved in providing Healthcare news, medical updates, hospital and long-term care trends hired us as their Indian partner to support it on Globalization of healthcare study. The client was seeking profound information on Indian Corporate Hospitals who were into the domain of Medical Tourism. The project involved gathering valuable inputs from various leading hospitals catering to international patients by experiential study of medical visitors, interviews with Chief/ Medical Directors of corporate hospitals -Apollo Hospital , LV Prasad , Wockhardt, Yashoda hospital, Fortis , Max Healthcare, Tata Memorial Hospital and others.

Knowledge Partner - University of Massachusetts Amherst

University Of Massachusetts hired InfocusRx research services to conduct a Knowledge Management Survey to understand the process of information integration within organizations. In order to get the best results out of the survey, it was essential to get first hand knowledge from people (CXO's & Directors.) who are actually managing the flow of information. InfocusRx as the India knowledge partner of the University, played a major role in making the survey conclusive. The research results provided vital information on the ways firms should handle the received information for performance enhancement.

PEMFC Publications

PEMFCs-also known as polymer electrolyte membrane, solid polymer electrolyte and polymer electrolyte fuel has gained momentum over the past few years over the traditional fuel cells. PEMFCs are used as alternatives in automotive applications, portable applications and small domestic applications, suchrechargeable batteries. The project scope included the study of the Indian market in determining Opportunities and Challenges for PEM Fuel Cells. The report prepared by InfocusRx not only provided an Industrial insight but also covered several other sections

such as application, challenges, opportunities in automobile sector, technology & growth roadmap thereby showcasing the true picture to the manufactures.

Intestinal Gas Remedy Portal

Gas Relief is the world’s first comprehensive website dedicated to problems arising from intestinal gas and steps to control it, - in the natural way. Gasrelief expert’s suggestions are available online and user gets access to it instantly upon Registration. These online questionnaires are simple, multiple choice questions that user need to answer. On submitting the questionnaire, based on user unique inputs and their problem, they get suggestions / recommendations instantly. Treatment options are simple and are right from user's kitchen - using easily found ingredients condiments.

Knowledge Partner RedHerring Research

Wireless_Health_Monitoring - Wearable Wireless Health Monitoring or Wearable Body Area Network (WBAN) is a result of the convergence of several technologies towards a single objective: wireless health care monitoring and remote diagnostics (e.g. blood sugar levels, heart condition, pill camera, motion sensor, etc.). WBAN is beginning to revolutionize the world of health care monitoring. Some prototype products are already in the market and have received encouraging response, propelling R&D activities in the field. The development of wearable healthcare monitors requires the co-coordinated efforts from various specialized groups and professionals: textile scientists, polymer chemists, physicists, bioengineers, software engineers, telecom engineers, consumer specialists and fashion designers, as well as those in the medical professions.

Educational content for medical and scientific resources

Educational content for medical and scientific resources

The end client is one of the World's largest Medical Publication Company. We supported a learning solution company with developing student and instructor educational resources including study guides, case studies, work sheets and assessment questions.

Publication Writing

Created design and development of Adaptive quizzing, scenario-based learning case studies , and outcome-based learning which is tied to the learning objectives and study guides. The scope also included project management support and quality assurance. We delivered content in compliance with style guide and the suggestions given by the subject matter experts and language experts. The subjects included- Medicine, Dental, Nursing, Pharmacy, Physiotherapy, Veterinary and allied sciences.

Project 2- Content support for e-learning course on one of the disciplines of Allied Health Science

Provided content for the course development for one of the disciplines of Allied Health Science for one of the biggest publishing houses in the US. The course consisted of several modules which in turn consisted of lessons and topics. The scope of work included creating and storyboarding course content based on the topic and lesson learning objectives from the base source material provided, and writing and revising assessment items based on the content. The quality and standardized content could integrate well with the end-clients software applications. The deliverables also included suggestions on the art and audiovisuals.

Seeing as there are so varied americans purchasing online and likewise exploring the internet market place, it has get very popular to purchase remedies online. Let's discuss about how you can make sure that remedies you get through a mail-order pharmacy are safe. Apparently you know about penicillin antibiotics that fights infection caused by bacteria. This type of drugs does not treat a viral infection such as the common cold. Many drugs are used to treat erectile disfunction. A lot of families ask about how does it work. When you buy medicaments like Cialis you have to think about . (Read more ). Many rather think the forcefulness of Cialis is well documented. But there are several remedies that lower blood pressure without harming your erection. Some medical conditions or other medicines may interact with Cialis. Get professional help if you have any kind of an allergic reaction to this medication. If the drug you are grab is not approved, your pharmacist can prescribe another prescription medicine.

H1N1 Portal

InfocusRx conceptualized, designed and developed a H1N1 awareness portal focusing on physician education for better patient care. http://www.allabouth1n1flu.com/. The portal featured KOL, regular updates on H1N1 medications, treatments, Swineflu guide for patient educations, expert review from doctors and news updates specific to H1N1.

e-learning course on Epilepsy Care

e-learning course on Epilepsy Care

Conceptualized and designed e-learning course content for Bangalore University, India in association with NIMHANS-National Institute of Mental Health & Neuro Sciences and Indian Epilepsy Association. The course consisted of five modules having five chapters each on Epilepsy Care. Target audience was healthcare workers, paramedical staff, and guardians of epilepsy patient. The scope of work consisted of identification of learning needs and objective, creating course outline including breakup into chapters, learning objectives and outcomes, sourcing of content and repurposing, including art, audio and visual aids, proofreading and editing, instructional designing for production, and QA testing. The course is available through the IEA website.

Product Knowledge Portal

InfocusRx leveraged its design and technology expertise to design and develop a product portal for Jazeera Pharmaceutical Industries (JPI) in Riyadh, Saudi Arabia .The objective was to educate doctors about its products range covering key therapeutic areas focused on the patient care. The portal features announcement of new advancements including promotion offers, user interactions, query posting, building loyalty etc. This helped JPI to connect physicians with the information they seek for and keep them abreast with fresh clinical updates.

UX study and design

UX study and design

The World's Largest Payer’s technology partner collaborated with InfocusRx to carryout User Experience study and design UI for "Find a Provider directory" directory. This tool helps in finding participating doctors, dentists, hospitals and urgent care centers in USA. InfocusRx team carried out an assessment and determined the various components and services that comprise the portal/ application. The analysis helped us determine the needs of the various audiences of the portal and understand the goals of stakeholders. After determining the base set of components, our team worked to organize these elements into effective information architecture, navigation system and a detailed software requirements, which comprises all the functional, and non-functional activates (functionalities) required. Before, we nailed down the final look and feel for the directory, the run through multiple rounds of mockup development for each set of templates was done. After the preliminary look, or visual design, was approved, the team refined it by creating a variety of alternatives until we arrived at the site's best visual design. We completed this work in collaboration with the client team and the organization's head of practice.

Bio Markers Market Study

India’s largest Biotechnology Company and Global Biomarker leader partnered with InfocusRx to conduct market research study to characterize the market potential of biomarker development and biomarker testing services, specifically in the areas of proteomics and metabolomics. The sponsor was exclusively interested in biomarkers measureable in plasma and serum, not molecular markers such as genetics based markers. The project involved telephonic interviews, online survey and personal interview with heads of Clinical Development or Business development at top 50 Indian pharma/biotech companies, central labs and CROs engaged in clinical development of novel drugs.

Nutrition Supplements Study

Nutrition Supplements Study

A leading dietary & nutritional company was seeking support to market its range of weight loss dietary supplements in Indian market. Internationally the company has a strong reputation in the weight loss market backed with strong clinical research & product development. Though the Indian healthcare market offers huge potential which several Brands wish to tap, but identifying the correct target segment & determining the best channel for reaching out to them is a mammoth of task. In order to reap benefits of the huge market potential it is important to optimize the Marketing Mix.

The project involved a gigantic task of studying the Indian Market potential ( Diabetes ) , understanding & determining the most feasible business model & distribution network, demand assessment, effective promotional platforms & cost effective means of launching the product. Leveraging the in-house expertise & experience Infocusrx team presented a marketing plan which successfully combated all the prevailing market challenges well within the stipulated timeframe. The plan was substantially backed with factual data collected through primary research- (End users, Retailers, Wholesalers and Sales Representatives interview), focused group discussion, Customer Satisfaction Survey and others. A well prepared roadmap enabled the client to effectively reach out to the Target segment & carve a niche for itself in an already overcrowded market. By successfully bridging the gap between the customer expectations & desires, it was able to taste similar success in the Indian market as well.

Seeing as there are so varied americans purchasing online and likewise exploring the internet market place, it has become very pop to purchase remedies online. Let's discuss about how you can make sure that remedies you get through a mail-order pharmacy are safe. Apparently you know about penicillin antibiotics that fights infection caused by bacteria. This type of drugs does not treat a viral infection such as the common cold. Many drugs are used to treat erectile disfunction. A lot of families ask about how does it work. When you buy medicaments like Cialis you have to remember about . (Read more ). Many rather think the forcefulness of Cialis is well documented. But there are several remedies that lower blood pressure without harming your erection. Some medical conditions or other medicines may interact with Cialis. Get professional help if you have any kind of an allergic reaction to this medication. If the drug you are taking is not approved, your dispenser can prescribe another prescription medicine.

Medical Writing Standardization Training

Medical Writing Standardization Training

Merck India (MSD) seeks an expert agency to build good writing practices and strengthen its medical advisory services team with medical writing skills. InfocusRx team delivered Online Training using live meeting and by giving access to its proprietary training portal. The training was focused on Scientific/ Publication writing, Consumer health writing and Medico marketing writing with customized assignments and assessments. The participants joined webinar from PAN India and had full flexibility to take up the training - anytime and anywhere by logging Training Portal - www.onlinemedicalwriting.com. This training program is presented in an asynchronous format. It means participants are not required to attend class at a certain given time, but can login and access the program when it is most convenient for them.