Lettering for AIGA Eye on Design blog

A modern variation of Hemingway.

When Perrin Drumm, Editorial director at AIGA, invited me to create five design quotes for the AIGA´s Eye On Design blog I never hesitated. I was well aware of AIGA and the support that they give to the design community. Saying yes was easy, but to choose five quotes of wisdom was hard. Finally I chose “Sketch drunk, vector sober” and four others. This slightly modified quote bring Ernest Hemingway’s famous words “Write drunk, edit sober” into the digital age. The final design you see here originates from a pencil and paper sketch. The lettering was scanned and converted to vectors and then finally brought into Adobe Photoshop for effects.

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About my design process

I have a streamlined design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. (the same process applies for hand-lettering artworks). Or, if you are ready to go – send me an email and we will get things started.