Rice vinegar is made from rice wine or by fermentation of rice which contains significant amount of acetic acid, that helps to improve digestive system. The acetic acid helps the body to immerse maximum nutrients from food. Rice vinegar comes in various types such as white rice vinegar, red rice vinegar, black rice vinegar, and brown rice vinegar. It is widely used as a cooking ingredient to enhance the flavor of meat and vegetable dishes. In addition, it is generally used in salad dressings, marinades, and for preserving vegetables.

Global Rice Vinegar Market: Dynamics

Increasing consumer awareness about health benefits of rice vinegar owing to its properties is a major factor expected to drive growth of the global market in the next coming years. Adoption of rice vinegar in food & beverage industry, coupled with increasing number of fast food restaurants across the globe are factors expected to fuel growth of the global market during the forecast period. In addition, rice vinegar is used to preserve culinary items such as salads, sandwich spreads, dips, sauces, and dressing. Moreover, rapid urbanization, changing living standards, high disposable income of individuals, and growing demand for rice vinegar in pharmaceuticals are some other factors expected to drive growth of the global market in the next 10 years.

However, some individuals may have allergic reactions on consumption of rice vinegar which may hamper demand for rice vinegar and is expected to restrain growth of the target market.

Global Rice Vinegar Market: Segment Analysis

Among the product type segments, the white rice vinegar segment is expected to register significant growth rate in the upcoming years.

Among the distribution channel, the hypermarket/ supermarket segment is expected to account for highest revenue share, whereas the online retailing segment is projected to register significant growth rate in the global market in the next coming years. This is due to rising consumer preference for rice vinegar.

Among the end-use industry segments, the food and beverages segment is expected to register significant growth, due to increasing demand for rice vinegar in food & beverages in order to produce healthy food products.

Global Rice Vinegar Market: Region Analysis

The North America rice vinegar market is expected to register significant growth rate in the target market in years to come. This can be attributed to rising demand for specialty food retail in countries such as Canada and the US in the region. The Europe market is projected to register substantial growth, due to rising demand for frozen meat products such as lamb, pork, and beef. In addition, increasing consumption of packaged food and ready-to-eat food products, rising disposable income level, coupled with increasing consumer inclination towards healthy food products are among some of the other factors expected to drive growth of the global market in the region.

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