Why study Marketing?

Study Marketing at Otago and get noticed!

Marketing is exciting, challenging, and rewarding. It offers many great career opportunities in areas such as public relations, product and brand management, and export and international marketing.

Here are a few more excellent reasons to study Marketing at Otago!

Marketing can advance your career

Marketing affects everything. Whenever consumers choose one product over another, marketing is involved. Studying Marketing can ‘give you the edge’ in any career – no matter where you are headed!

Marketing is influential

Marketing career options are many and diverse. It influences just about every industry and organisation you can think of, including professions such as accounting, law, medicine, engineering and the sciences. As a major or a minor, Marketing can help to fulfil your career goals.

Marketing is multi-faceted

Which area suits you best? Marketing includes a number of activities, including:

Research

Strategic planning

Product development and management

Pricing

Distribution

Consumer behaviour and advertising and promotions

Get a complete education with us, before focusing your career around your interests.

Marketing is about people

Marketing is people-oriented. Our graduates are well equipped to work in a huge variety of roles in organisations, large and small. Find employment in the private, public or not-for-profit sector. Work for others, with others – or on your own!

Find out more about studying Marketing at Otago

Interested in a Marketing career? Read more about Marketing at Otago, and our: