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Business software booms in Massachusetts [Sept 24, 2012]

The Hub is riding an unprecedented wave of enterprise software success, with investors and entrepreneurs flocking to startups that provide tech solutions to business clients.

Enterprise technology companies are low profile. They sell to businesses and boast reliable revenues that don’t depend on the whims of consumers. Here are some local enterprise software companies to watch:

• Demandware, which provides e-commerce websites for Adidas, New Balance, Gucci and others around the world, with its customer base growing 35 percent annually. While highly publicized tech IPOs such as Facebook and Zynga fell hard, Demandware stock was trading at $30 Friday after debuting at $23 in March.

• Acquia, founded by open-source software superstar Dries Buytaert, with a content management system used by 2,500 customers including the prime minister of France, the Grammy Awards and every site that ends in .gov.