Adam Werbach on the Burst of the Green Bubble (Part One)

Though "an organizer at heart," Adam Werbach has become an iconoclast in environmental circles. Werbach got started young, presiding over the Sierra Club when most people his age were unpaid interns. His "death of environmentalism" speech in '06 emitted shockwaves (which he spoke to us about in detail). But when he started working for Wal-Mart, there were accusations of desertion. He is now leading the charge at Saatchi and Saatchi S, the mega-marketing firm's sustainability arm. According to Adam, the green bubble has popped and it's time to meet people where they're at. It's time to get real.

Listen to the podcast of this interview via iTunes, or just click here to listen, right-click to download.