Sprint, Chrysler power return of '24' franchise

by jmaloni

Submitted

Fri, Apr 25th 2014 08:35 pm

Clock on pulse-pounding event series "24: Live Another Day" restarts Monday, May 5, on FOX

Fox
Broadcasting Company announced today that Sprint and the Chrysler brand will
serve as official sponsors of this season's most anticipated event series, "24:
Live Another Day." The iconic pulse-pounding clock resets when "24" premieres
with a special two-hour television event Monday, May 5 (8 p.m.), and makes its
time period premiere the following week, on Monday, May 12 (9 p.m.), on FOX.

Longtime sponsor and frequent collaborator Sprint returns to
the "24" franchise, this time for an extensive multiplatform sponsorship of "24:
Live Another Day" that will include in-show integrations with media
exclusivity; season-long placement of Sprint phones; and a customized digital
content experience surrounding "Connect and Complete" where fans can connect to
complete missions on FOX.com to unlock exciting "24"-related content. Social
media activations, co-branding marketing and co-sponsorship of the "24: Live
Another Day" world premiere and screening event in New York City will round-out
the partnership.

Over the years, Sprint's commitment to "24" has touched five
seasons and the "24: Redemption" prequel, and has included such industry firsts
as sponsorship of the first-ever mobisodes.

"24: Live Another Day" has an auto partner in the Chrysler
brand, whose collaboration will include an in-show integration; media
exclusivity in key episodes; season-long placement of the all-new 2015 Chrysler
200; as well as customized digital content and experiences; social media
activations; co-branded marketing; and co-sponsorship of the "24: Live Another
Day" world premiere and screening event.

"The excitement of this event series being shot in London has
raised the bar for collaborative partnerships with both the Chrysler brand and
Sprint," said Jean Rossi, executive vice president of Fox Broadcasting Company sales,
and president of FOX One integrated sales and marketing. "The time and
commitment working with our partners to create unique, never-been-done-before
initiatives will prove to be nothing short of amazing when Jack comes back in
May."

"Sprint
has become a fixture of '24,' and this season promises to bring more thrilling
opportunities for our products to play a central role in the action," said
Steve Gaffney, vice president of marketing at Sprint. "We've been anticipating
Jack Bauer's return to action, and we're eager to see how Sprint will help him
'live another day.' "

"We
couldn't resist being a part of the '24' experience," said Al Gardner, president
and CEO - Chrysler Brand, Chrysler Group LLC. "As consumers eagerly
anticipate the arrival of the all-new 2015 Chrysler 200, which includes
state-of-the-art technology, engineering, design and safety features, timing
couldn't have been more perfect to team up with FOX on the return of one of
television's hottest shows."

Set and
shot in London, the suspenseful event series once again will follow the
exploits of heroic agent Jack Bauer (Kiefer Sutherland), as he attempts to
thwart an unthinkable terrorist attack that could change the world forever.
Retaining the real-time, nail-biting, fast-paced format with split screens and
interweaving storylines, the series also stars Mary Lynn Rajskub, Kim Raver and
William Devane reprising their original roles. Newcomers to the series include
Yvonne Strahovski, Benjamin Bratt, Tate Donovan, Giles Matthey, Gbenga
Akinnagbe and Michael Wincott.

Fans can "Like" 24: "24: Live Another Day" on Facebook at facebook.com/24. Follow the series on Twitter @24FOX and join the discussion using #24fox.