THINX

Challenge

We were tasked with running a campaign to increase awareness and ultimately sales of THINX and their signature period-proof pants amongst the UK market. THINX is committed to offering sustainable alternatives to traditional period products, as well as combating period poverty and menstrual inequity in all its forms, while smashing taboos about menstruation and menstrual health in general.

Solution

We selected 12 influencers within the fashion and lifestyle verticals who have organically built up their following by sharing and posting about the daily issues faced as women in today’s society. The influencers spoke honestly in their messaging and shared personal stories that their followers could resonate with. Despite the fact that this was a short burst campaign, one third of the new followers on the SheThinx Instagram channel in July came from the UK, showing the impact that our campaign made.