reformation-denim-lookbook-03_2017_10

reformation-rodeo-overall-denim-lookbook-03_2017_10

.@After getting into the denim game earlier this year with a capsule collection of upcycled jeanswear, Reformation is officially launching its first full sister line of sustainable jeans and basics. The range is available for pre-order online and at all of Ref’s boutiques right this minute and will be shoppable on shelves later this month.

Of course, the affordable line is produced with the same sustainability goals as the rest of Ref’s merch: the collection is made using deadstock fabrics, 100% recycled materials, or mindfully-sourced fibers. Each denim pair is is made without toxic dyes and water waste, saving 1,460 gallons of water in the process. Even better: as part of their new Wet Project, the brand is reducing their carbon footprint by purchasing water restoration credits from the Bonneville Environmental Foundation, which donates 1,000 gallons of credits to clean water projects for every pair of jeans sold. Now that’s what we call truly guilt-free retail therapy.

Dig it? Scroll through the gallery above to see a few of our favorite looks, then check out the full collection and get on the waitlist on Reformation’s website or swing by the brand’s LA stores to shop it in person on Monday, October 23.