It is a worldwide fact, that mobile apps are the instant answer to many of our daily requirements, since the app platform is the best way to address those needs without a fail. Mobile apps are everywhere, and their presence can be felt easily on our regular active status on our mobile screens, but not every app has a strong and loyal customer base, do you wonder why?… Yes, you are right, because users do not get what they supposed to get from a mobile app, and as a result dump the mobile apps through uninstalls. It is way too disheartening for a mobile app developerand business owners to know that their beloved mobile app, has received uninstall from a bigger chunk of users.

The reasons for quitting the mobile app in between can be in abundance, but to retain your customers effectively is the biggest challenge faced by any business. To understand that what are the best ways to keep your users loyal to your services, read this ahead and get accomplish the customer loyalty program with your mobile apps….

Why Customer Loyalty Matters

Ummm!!! Quite interesting to ask such question, or maybe very foolish to ask such question, but yet I would love to satiate some of the hungry brains out there and would answer this question. When you build a mobile app for your business, you can draw a good attention, if the mobile app offers what users want, but users can never remain stick to your mobile app, if your mobile app does not offer anything new or upgrade its features, there you may lose a potential customer base in a jiffy. Remember customer loyalty drives the loyal customers buy products and services again and again from a same brand or store. Now the question arises how to maintain the customer loyalty, so below are some major ways to boost your customer loyalty with mobile apps…take a look

Incentives Always Work

It sounds a little weird but actually, little-gift-wrapped incentives always work in your favor, integrate some monetization efforts in your customer retention program and let there be a healthy flow of the customer retention chain. You can offer rewards or in-app incentives to increase customer retention ad it really works in the favor of your aim.

Deliver What You Promise

It is the next but the most crucial part to sustain your customer base, DELIVER WHAT YOU PROMISE, many mobile apps promise to deliver certain things on upgrading the mobile app, but eventually, turn out to be something else, when it comes to the final delivery, this really irks your customers to the extent that they can give a ditch to your mobile app instantly, so DO NOT play with your customers, only promise that which is in your authority, even if it is not much, but it will create a strong loyal customer base around your mobile app.

Let There Be A Communication Bridge

The most I hate in the service, when my grievances are not addressed promptly and I have to reach 5 different angles to reach the real place to solve my query, I think just like me, many are out there, who feel dejected, isolated and cheated when no one hears the cry, and unfortunately this is the most common practice integrated by every mobile app developer, thinking that replying to your user’s query is a time –waste or does not hold much priority, but hey you are absolutely wrong, because the words of acknowledgment given to your user’s problems, act as a healer, and you build a trust wall around you and your users which help them to stick to your services, even if there had been some flaws. So LISTEN to your users and give voice to their concerns.

Don’t Be Rigid

I personally prefer a mobile app, which I can customize as per my taste, so it can clearly depict my mood and personality through the mobile app, but sadly not many mobile apps offer this feature to users, where they can customize the mobile apps to get a personalized effect, which gives a robotic experience to users, and they feel their interaction is one way, not two ways, so give your users this liberty so they are able to utilize the mobile app in a customized way, which they prefer.

A mobile app can be a blessing for your business if it is able to retain the right set of customers for your domain for a longer time. So practice above-mentioned strategies in your mobile app development process religiously so you would not lag behind in the successful app development for your business requirements. Not every mobile app development company is capable of integrating these strategies effectively in their app development process, but Techugo has gained popularity as mobile app development company, since we do not just develop successful mobile apps, but our mobile apps help end-users to be retained and remained glued to the mobile apps for the longer time.

Mobility and mobile devices have changed consumer behavior and industry norms. “Research firm Forester predict[ed] by the end of 2016, fully 46% of the global population will utilize smartphones. Users currently spend 58% of their digital time in mobile applications.”

As the rise of mobile application continues, it’s important to avoid common app development mistakes. Here’s a look at the most common mistakes appreneurs and mobile application development company make when they launch a new application.

1.Mistake:Creating a mobile experience similar to a desktop UX

Many mobile app developers make the mistake of creating mobile apps that are too similar to desktop apps. They simply look like smaller versions of the desktop platform. And they offer the same functionality, but fit on a smaller screen. Keep in mind, a mobile app is a different platform and should be treated as such. Mobile users require a different experience.

2. Mistake:Building a mobile website instead of a mobile app

With 2.2 million apps in the Apple App Store and 2.8 million apps on Google Play, the standard has become extremely high. And “[a]pps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser.”

Both apps and mobile websites are accessed on handheld devices. However, “[w]hen it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals.” For example, “for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.” It’s a mistake to think that a mobile website is the best choice for all businesses.

3. Mistake: Overlooking mobile app marketing

One of the worst mistakes you can make is to build a useful mobile app, and fail to market it. How do you expect to reach your audience without a marketing strategy? People may download your app based on word of mouth, but nothing works better than a smart app marketing strategy in uae.

“A mobile app marketing strategy can complement a brand’s offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers.”

4. Mistake: Ignoring user engagement

The real power of mobile application come from their personal nature. When users install an apps, they carry their device around all day. In fact, apps “are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments.”

It is the perfect opportunity to engage users in a personal way. Localytics describes highly engaged users as those that have 10+ sessions per month.

5. Mistake: Anticipating high mobile app retention rates

As Think With Google explains, “People download apps every day, but the truth is that many of them are abandoned or never even used.” The mobile app ecosystem suffers from poor retention. According to Loyalists, “[a]cross all industries, 80% of all app users churn within 90 days.” You can improve retention through, in-app messaging, push notifications, individualization, remarking and more.

If you want to build a mobile app for your business, first understand customer needs and study the metrics that contribute to overall app success. Once launched, study app analytics to improve over time.

About : We’re a top mobile app development company in uae, helps businesses get their customized mobile apps built to get connected to their target audience while efficiently expanding their business and taking it to the next level.

There are plenty of mobile apps available on app stores. They are all made to fulfill a purpose and meet human needs. The idea behind mobile apps is always to simplify the complications of human life and assist them in the best way possible while having the user engaged. But, are all the apps successful in realizing this goal? The answer is a big NO. Not every app finds its way onto the device of the user and there could be many reasons for that. One of the reasons for an app not being successful is losing out to their competitors in the fierce battle to entice and lure users to become a prospect customer. The other important reasons could be the faults in the app. Let’s discuss a few of those features in detail and how to avoid the shortcomings of a mobile app with Techugo, a top mobile app development company in Dubai.

Simple & Easy To Use: As discussed earlier, an essential role that an app plays is to ease the complications and basic struggles of everyday life and hence, your app needs to be simple and easy to use with little to no complex functions. An app that is complicated and can have the user easily confused is of no use to the user and would end up getting uninstalled almost immediately after the download. To make sure that users use your app, a smooth design and simple layout are required to be defined during the mobile app development process. The navigation within the app should be uncomplicated and the app should serve the purpose it is meant for. If your app has minimal and simplistic features, a user is more likely to be drawn towards it and use it.

Performance Shouldn’t Be Sidelined: Often times while developing the app, the performance aspect of the app on the device is overlooked. Remember, a user would never opt for an app that slows down the speed of his device. A user would always want his device to function smoothly while using the app. Therefore, the size of the app should be as low as possible so that it doesn’t occupy much space on the device and the processing capabilities of the app don’t overheat or freeze the device. The app shouldn’t consume too much power of the device and the response of the app on the device should be as quick as possible. Additionally, an app shouldn’t take quite a lot of time to boot up and should be lightning fast when making use of the internet connection. An optimized app with all the performance glitches perfectly worked upon during the app development process, would end up winning the heart of the user and will definitely find a place on the device of the user.

Security Should Be Tight: A user’s primary concern is that the privacy of his data isn’t breached. An app utilizes quite an amount of a user’s permissions to access vital information on the device and his personal data to customize things to his liking. Therefore, it becomes necessary for the app to preserve these vital statistics gathered from the user and hence, the security should not be overlooked. An app’s security should be as robust as a concrete wall of a prison. Stringent measures should be taken to avert any kind of data theft or phishing attempts that puts users’ data at risk or exposed. If an app fails to meet the security requirements, a user will never go for that app.

Online/Offline Usability: Apps come with an assurance of simplifying and streamlining a user’s life or to keep him engaged or entertained. Hence, the app needs to be usable at all times, irrespective of the circumstances. An app shouldn’t be developed only keeping in mind the online usability. Albeit minimum, an app should be able to work offline also. An app for which a user finds usability in both the environments is a sure shot.

App Updates: To compete against your competitors and assume the throne of domination and access to consumers, the app needs to meet certain standards and specifications that keep on changing all the time. Accordingly, to meet the standards and changing demand, the app needs to be updated constantly. New features and adaptability to new environments should be released with every app update and the app updates should be planned in advance. This an app development process that’s never ending until the app is decommissioned. Regular app updates also help in removing glitches or unnecessary features of the app and thus, help in the smooth functioning of the app.

Communication Channel: An app helps an organization to bring it closer to its consumers. The bridging of the gap helps the organization in understanding its consumers better and enables it to assist them and address them conveniently and efficiently. The organization can work on the feedback of the customers to fine tune its app according to the consumers’ need. Moreover, this communication channel can also be used as an advertisement and marketing tool to promote your products/services and introduce new products.

Freedom To Personalize: Humans love it when they are paid heed to and made to feel special. With an app, one has the opportunity to allure their users by giving them access to app personalization according to their taste and likeness. You can let the users set the theme according to their taste, change the color and background of the app, the appearance, use their own photos to customize the app, etc. These functionalities can be easily realized in the app development phase and is a Mantra of surefire success.

Analytics Integration:In order to serve your customers to their level of expectation, it is increasingly important that you track the user behavior, the reaction, the demography, the usage stats and many other things. This can easily be achieved with the use of analytical tools that are available to track such crucial insights about users and help in tuning the app better.

Amalgamation Of Social Media: In this digitized world, everybody likes to make a statement and address their presence. Social Media has set the stage for that and has made it available to everyone. People love to share their achievements, happiness on the platform. Rather, to put it more aptly, people love to share their emotions. Hence, to expand your user base, it is essential that the app has a feature to make postings on social media platforms and enable users to do it easily. The feature can be added while the mobile app is in the development phase.

Cover As Much Ground As Possible: Since the arrival of smartphones, the world has been majorly split into two halves. iOS& Android. Both the platforms have their own set of unique features and resonate with users in their own style. Both are exceptional in their own league and have a huge following. Thus, to expand your consumer base and the use of your mobile app, it is necessary that you don’t pick a side and develop an app that’s compatible with both the platforms to maximize your user base and profits.

Conclusion: It is not rocket science to build a mobile app that grabs the attention of the users and serve their purpose spot on. All it requires is proper planning during the development stage and efficient execution of those plans. A mobile app development company that provides app development services along with marketing and promotion strategies for your app, can do the job for you.

About Techugo: We’re top mobile app development company in uaeand we thrive on excellence. This is what makes us different from our competitors. We have the knowledge and expertise in the field of mobile app development and the marketing strategies, but most importantly, we have the experience of utilizing these skills to develop a robust app that makes the user happy and reap profits for the organization. For more details visit www.techugo.com

People tend to think that successful people were born with a silver spoon and the success rolled on their carpets effortlessly, but the harsh reality suggests something else, behind every successful person stands the number of choices they have made to build their career. I agree, to select a right employer in today’s competitive era, is not a choice anymore. Getting a dream job with your dream company is nothing less than a blessing since you are always scared of opting for the wrong job or falling into job scam.

To get a job which is worth to work for is the basic requirement of any candidate. Many job search engines are already in the market and are charting on the success path, but not many are worthy and do not match with our level of expectations. This morning, while scrolling down my daily tech-feeding, my eyes stuck on the particular news, stating Google Hire. To know more I clicked on the given link and I was taken aback for a while and I collected all the information, here are the excerpts from my information bank, let’s go ahead…

What Is Google Hire

Although there has been no official confirmation from the giant search engine Google yet, and the company has decided to remain tight-lipped about the upcoming venture, except the Google’s statement published, which stated: “While we don’t have any news to announce at this time, we’re always looking for new ways to improve the Search experience for our users, whether they’re looking for movies to see, recipes to make, or job opportunities.” Although it clearly hints at Google’s upcoming job venture for the job-seekers.

How Google Hire Would Function

Google Hire, would certainly work similarly to LinkedIn, but the plus point, here is that employers will be able to track and manage applications. This new recruitment tool is still in the testing process, and once launched, will give a cut-throat competition to LinkedIn. The best part of this tool is, the only information passed to the prospective employer would only be, what the candidates voluntarily provide as part of their online application and their private information will not be shared at all. This tool will let employers use the service to post job listings and then accept and manage applications.

In continuation with ongoing tech trends, the latest tech fad is Mobile Apps, which have become a convenience phenomenon and are adapted by every business and industry freely. To get your app developed by a top mobile app development company is a task to achieve because many app development companies merely develop the apps, but fail to connect with the end user’s requirement, leading to business failure. If you are looking for an app developed for your business, you must get in touch with Techugo- a top mobile app development company, where we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

We work with clients, not for the clients, this was the statement I was told during my interview with Techugo – a top mobile app development company and I feel proud to announce them my current employer for past 2 years. Also, this statement roamed around me during my induction and then gradually it made its impact on me, and I understood the work strategy and the demand for my work. To proceed with the app development process is not just a boring cycle, but is a relationship which you built with your clients to make their dream come true. An app development process can be a far easier task to achieve if the client’s expectations are not excluded from the development part, and rather took it as a mission to be accomplished. On being asked, any marketing person would provide you a well-learnt definition of best client-service, but it can be proven hollow if you don’t integrate the required features of your client service, which varies as per the domain and as per the audience type. Here I have compiled a few of the essentials to be incorporated by every app development company and interweave it with the app development process.

Be Flexible With Your Approach

It is quite obvious for the clients to indulge in the pool of expectations, which they have already filled with their dreams, on the other hand, every app developer needs to be flexible enough in their approach and should not be rigid to impose their thoughts on their clients. You need to understand and explain the things to your clients in the most amicable way, so it can bring the successful mobile app as a final product.

App Development Is A Relationship

Many app developers have a misconception, that their involvement is no more needed in anyways, once the app is launched on the respective app store, but they are not well aware of the fact that app development is the only basic phase, the real picture comes into the light, once the app is ready and its marketing gets initiated. Once the app goes live, you have to be an attentive listener to your client’s requirement, which will be echoed through the reviews and feedback, put your efforts and root out the bugs before they turn into a big stink.

Be Transparent

Every client wants to save a penny, if need be, and does not want to let it go waste for a superfluous reason. You can’t expect your client to hand over their account details, so you can invest as it requires in the app development process. You need to be intellectual enough to inform the client the rough order of calculation for the app development beforehand, don’t take a risk of integrating the feature or app functionality, without the consent of your client. Remember, if your concept goes well with their demand, there is never a NO from your client’s end to proceed with the functionality. Don’t surprise or shock your clients with the unexpected invoice all of a sudden.

Your Client Is Not As Technical You Are

As an app developer, you have to play a slow and steady game, where the chance of winning the race is always higher. Your client has a concept to be built as an app, but don’t expect that your client is well-versed with the technical know-how, and they can ask for any feature or functionality, something which either can be time or cost consuming, so if you find any technical glitch in achieving what your client expects, then it is always better to discuss and share the alternative method to be implemented. Tell the reason behind and your client would grace your decision.

Research The Audience

Every business has its own demand and targeted audiences when you opt for the app development process for your client, then you have to be a partner for them in the development process. To understand their business functionalities, you need to indulge in the client’s business and understand it much deeply. You need to do market research for their respective audience and what they are looking for in the mobile app. Most of the time, the app developers work on their own working strategies and forget the demand of the client’s audience, which results in a futile product to be called as a mobile app.

That was the reason my manager taught me time and again “Work With The Client Not For The Clients”, this statement accentuates itself very well. As an app developer, if you are able to understand the actual need of your client and able to deliver what is expected, then on an honest note the app developed by your end would be a masterpiece and you would ultimately receive the trust and the prospective referrals from your existing clients.

Improve Your Client Interactions

I agree that you hold a strong communication channel within your company, but if you fail to relate to your client’s needs, then it is all a waste. You need to ensure, the communication channel to involve, the following points are integrated within your communication channel:

Let the clients feel ‘Heard’

There is no harm in accepting your mistake

Follow-up after an issue is resolved

Develop relationships, so your clients can share their concerns easily

Be available, regardless of their time-zone limitations

Show empathy, patience and consistency

It’s crucially important for your client service team to adapt the right skills to manage the client’s needs. No amount of CRM software can compensate for shortcomings in this area. It is not a hard nut to crack but can be a cake walk for you, if integrated well and efficiently. You need to be proactive with your client’s and seek their feedback and review to improve the work quality and increase the work productivity. Techugo- a top mobile app development company, am associated with currently, has taught me that the client comes first, you have to listen to your client and its requirements. At Techugo, the mobile app development process, for every client is a memory to be cherished forever, because we take pride in developing the relationships with our clients, whom we fondly called our patrons, and maybe that is the reason, Techugo efficiently talks about 80% repeat business, since the inception. Techugo has developed mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

I will post it right away, did you check his latest post, and are you on insta? These are quite common things to hear these days, in our social gatherings, office lunch hours or casual phone calls, the next moment you are clicked or covered by the press, you are available to flaunt your talent & skills to the world, through social media app. To discuss further, now social media rather being a fad has become a necessity for all of us, and used on a wider scale. Social media is a reason for the people to meet online, to grow business opportunities and to get information. Social media app is not a platform to be enjoyed by a specific age or section of the society rather it is used widely and has become an instant sensation for the people around the globe to meet, discuss and share from any place without any hassle, and it is not merely dedicated to enjoying and share but it has also become a tool for every business to attain benefit from.

Benefits of Social Media App

The number of benefits associated with social media app development cannot be described in few words, there are ample of benefits every business can achieve from the social media app. It is a great medium to know more about your customers, engage them to make your brand into a well-known brand. Following are some of the more benefits you can get from social media app:

Social interaction

Information seeking

Entertainment

Relaxation

Sharing information

Expression of opinions

Run targeted ads with real-time results

Generate highest converting leads

Increase website traffic and search ranking

Social Media App Development Process

Any app for any business can never be designed without any research or essential features while developing the mobile app. For social media app the development process needs an instructive guide of development procedure, followed are some of the features to be considered, before opting to build the social media app, you should consider:

Fewer Numbers of Steps

Personalized Treatment

Choose the correct network

User-Centric Content

Development Social Media App

Every app which is built on a strategically planned structure has to go through a few steps. These steps not just help the app to attain a wonderful and unique structure, but also let your users experience the never-before app platform. These steps, accumulated create a critical phase in creating a successful social media app, the steps are:

Build a Strategy

A well-built strategy for your mobile app can help you to achieve your target in a more systematic way. This step involves understanding the concept and its related strategies, followed by the market demand and its requirements, after analyzing the requirements, market competition, and target audience, a final strategy is built to cover the concept with a fabric of unique app strategy.

Designing the App

This is another very significant step in the app development process, which decides the successful future of your mobile app. Designing the app involves sketching, wireframing, prototyping and app screens.

App Development

Social media app development process can be more successful if the development and design process runs together and are not rigid with a stagnant approach. Since the social media app is used by all age group people, so bringing the innovation and creativity at every step of development and designing is a must. At the completion of prototyping of social media app, you need to develop servers, databases, and APIs.

Quality Assurance

The social media app is considered to be the most utilized app by the users daily, so it is necessary to leave no scope for error. You need to provide manual and automatic testing of every part of the program and their correct interaction in the program, so the built app would turn out to be a masterpiece.

Metrics for Social Media Application

Developing and running a mobile app is a serious business and needs a lot more care and attention to survive the app on the scale of user engagement and user acquisition. Not a single user would continue using your app if they find it complex, boring and not of their use. To achieve the goal of a successful social media app, you need to follow a set of metrics, which can analyze the off and on demand of your user’s requirement to fit into the shoe of the most downloaded app on the app store. Some of the key metrics are mentioned below:

App Retention

In-app Referrals

App Performance Analytics

App Ratings and Review Analytics

Targeted User

The social media app helps you to connect with your targeted customers more deeply and efficiently, it works as a two-way channel for your business, letting you echo your sales pitch on social media platform and also giving you an opportunity to reinforce the healthy relationship with your customers. At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way.

Our team of top mobile app designers is here to help assist you with every step of your social media mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your social media app requirement.

We all are surrounded by the mobile apps and technology is used highly in every aspect in our vicinity. Now the level of mobile app revolution has reached to the level where it is beyond the reach of desertion. Albeit, there are various reasons to pick the mobile app revolution, but due to the instant hike in the mobile users, it has increased the demand of mobile apps to be adopted by every industry and domain. Mobile apps are useful not only for the users, but for the business owners too, because it has shrunk the world to an accessible axis where anybody at any point of time can enjoy the freedom of accessing the required information or services.

Mobile Apps Make The Business Accessible

It is not easy for any business owner to work 24/7, apart from some exceptional cases, but on the regular basis, it turns out to be a hard task to accomplish and even you can’t access the global customers from your brick and mortar business premise. Mobile apps are adopted smartly by every industry across the globe, and people buy the products, regardless of their time-zone, language barrier or distance. Mobile apps have brought every product at our fingertips, where we can make a purchase with a convenience of time & place. Your business gets accessed by all across the globe and they can make an instant purchase.

Opens A New Window of Opportunities

In the era of competition, it gets a rat-race to compete with other business. Websites are used quite lesser being compared with the dedicated mobile apps for your product, so the regular traffic on mobile app helps you to understand the customer behavior, also the review/feedback/ rating system helps you to improve your product or fix the product issue, according to your customer’s requirement. Mobile app analytics help you to identify the positive and negative indicators, so you can fix them in-time to avoid losing your customer and you would also receive an expanded window of opportunity to attach new customers to your revenue basket.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

Building a successful app does not only require the app strategy, but there is a more pertinent step to perform to achieve the goal of the successful mobile app, that step is Mobile Analytics. Mobile analytics are an integral part of every business basics; the app analytics help any business to measure and assess the mobile app marketing field.

What is Mobile Analytics

When we start a business, we do complete research on its pros and cons, mobile analytics work on the same parameter, it collects the user behavior data and from those metrics determines which action to be taken to implicate the best possible strategy for user retention, engagement, and conversion. This mobile analytics help you to attain the deep insights of your app. You get the robust data platforms before developing a mobile app, it has a pool of questions to understand your user’s behavior, such as: How often your users just visit pages then quit? In which section you get a maximum user visit? How your users remain engaged and who are the users? These all questions, coupled with the best practices help your mobile app to turn into a successful app.

Why to Use Mobile Analytics

Mobile app analytics act as a blessing in your app development process

It develops an efficient mobile marketing strategy

Help you to understand the app features in terms of user experiences

You learn more about your targeted audience

You can learn and evaluate user behavior

App analytics help drive ROI over every aspect of performance

Measure user-acquisition performance

Support direct, customized user messaging

Mobile App Analytics Increase App Downloads

As per the reports suggest, by the year 2020, of 2020, there will be 6.1 billion smartphone users in the world, which clearly states that app downloads would surge up and users would get ample choices to download the different mobile apps from the pool of varieties. To combat this situation, business owners need to integrate mobile app analytics to understand the demand of their targeted users, it will also help you to the following points:

You would focus only on right audience and features and it will save time and resources

The metrics would help you to know the user experience of mobile app

You would understand clearly that app download is futile if app is not used frequently

You would develop and update the marketing strategy to create a brand identification

Top 5 Mobile Analytics

App Retention

The mobile app analytics metric helps to engage the targeted users and retain your targeted users. For every business owner, the most important factor is to track the number of users who opened the app for the first time and constantly compare that to the number that return to the app. This key metric lets you integrate the pertinent app strategy to attain the targeted user’s attention and retain them by implementing the engaging app features.

In-app Referrals

This mobile analytic strategy, encourage and track the referral codes, which leads to the app’s success. In-app referrals are such an important factor in the overall success of your app that you should also track them separately. This particular strategy spread the word of mouth publicity of your mobile app through the digital mode.

App Performance Analytics

Even if your app has got a wonderful design and user experience, but its performance is not praiseworthy, then the success rate of your mobile is destined to be doomed. These analytics help you to monitor every time your app would perform poorly, crash, give errors, and take slow load times. If not taken care, then the poor app performance would lead to user drop.

App Ratings and Review Analytics

When your users rate your app, it is the clearest indication of the how efficient you are to improve your app based on the user’s feedback and ratings. A review and rating play a significant role in making a purchase decision. The app reviews help in the overall success of your business. This feature would give the unbiased approach of your mobile app to your potential users.

Targeted User

This mobile analytic is the most crucial for your app success. Users are not of one particular type, the variety of users demand for an app, which can be used by all. The multiple user types require the different ways to engage them within the same app. You can segregate the users based on their age, salary bracket, industry, gender.

The implication of mobile analytics within your mobile app is a discipline to be followed, if you’re building a new app, or need more insights for an existing one, this guide would assist you with creating a successful app recipe with all the tried & tested ingredients. App analytics help you to enhance and optimize every single app marketing effort not to go wasted and help you to achieve your personal business goals.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.”

Mobile apps are getting wildly popular, so the competition is rising at a heating speed. To make a mobile app sustain in the app stores, you need to opt for a more robust app marketing strategy. App marketing does not limit to a particular segment, but is a vast method and content marketing, is the most significant part of app marketing, it can surface out to description content, image content, video content, user review content…and more and more. Content marketing can be proven quite effective, if planned and initiated much before the launch of the mobile app.

Why Content Marketing

Content marketing is a proven technique. It includes app-related blogs, news, video content, infographics, podcasts, guides, slides, ebooks and white papers and any other type of content. With the right pieces of content ready at the right time to fit your content marketing strategy, you can make people aware of your upcoming app product and will get it noticed by the targeted customers and it will make you appear to be an expert in your field and you would have the appropriate users available to download and engage with your app beforehand. SEO and content marketing complement each other so well and the content can be shared via social media and encourage your targeted audience to share your content with others. As an app marketer, you always look for new users for your app, to make it functional you need to plan your content in a way to make it an exceptional piece so it can leave a positive print on your reader’s mind and they would rely more on your services.

Content marketing is a proven technique. It includes app-related blogs, news, video content, infographics, podcasts, guides, slides, ebooks and white papers and any other type of content. With the right pieces of content ready at the right time to fit your content marketing strategy, you can make people aware of your upcoming app product and will get it noticed by the targeted customers and it will make you appear to be an expert in your field and you would have the appropriate users available to download and engage with your app beforehand. SEO and content marketing complement each other so well and the content can be shared via social media and encourage your targeted audience to share your content with others. As an app marketer, you always look for new users for your app, to make it functional you need to plan your content in a way to make it an exceptional piece so it can leave a positive print on your readers mind and they would rely more on your services.

How To Do It

App marketing can be performed through various ways and many benefits can be availed from content marketing. It aides to app downloads, with the app store link or app landing page link in the content, it will encourage the users to download the app. You can be more creative with content and come up with something that will attract the audience. To know the content marketing strategies, you can select your distribution channels carefully and your target audience for each of the following content marketing options:

Social Media Channels

Social media channels are the top-selling marketing plan to distribute your content and build a good level of social media engagement. While distributing your content via social media, write interesting and short posts to encourage your users to share the content with others.

Email Marketing Content

Email marketing is a content strategy to be followed, which has various interesting features, you can share oodles of content with your users, like videos, screenshots, blog articles, user reviews, etc. Make it a mobile-friendly template for the ease of the users and make sure that the content would deliver the value.

Guest Blogging

Guest blogging is an interesting initiative to call for external bloggers to post their blog content. Guest blogging is free but is posted once found original and useful, you can hire an expert content writer as well, and who can write app related blogs to get your app higher exposure.

AdWords Content

With AdWords, you need to play safe about the content of your display ads and the content of your landing pages. The landing pages must call directly to download the app along with supporting content such as user reviews, screenshots, and videos. Adwords, help you to analyze the data for mobile user acquisition and engagement.
If you are curious enough to know more about App Marketing, You can get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight of your app requirement and will help you market your app with appropriate app marketing strategies.

You can get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight of your app requirement and will help you market your app with appropriate app marketing strategies.

You can reach us at: sales@techugo.comSkype: aks141Skype: ankit.techugo

Mobile apps are not just a concept, but it’s the outcome of loads of thought and effort in building and continuously improving the mobile app. Apart from developing a mobile app, every business owner wants to provide an engaging experience to the users. But the matter of fact is, unless your mobile app is as popular as WhatsApp, Snapchat or FB, users would not spend their maximum time in your mobile app, rather would spend time as & when the need crops up and it could limit to a few hours in a week or in a month. To expect your users to use the mobile app more regularly, you need to send push notifications to your users to remind them of your presence.

What Is Push-Notification

These are the short messages, which appear on user’s mobile screen, without the app running. Push notifications can be about the latest offers, app updates, and recent activities, which are opted out by the same user or the other users of the app.

Why Push-Notifications

As per the report suggests , the average lifespan of an app can be as short as 30 days, with the integration of push notifications within your mobile app, it can extend that expiration date and keep your users coming back for more. Eventually, the users are bifurcated into two categories: Daily Active Users (DAUs) and Monthly Active Users (MAUs). The data collected from these metrics speak about your apps’ popularity. The push notifications, sent by your mobile app, motivate your users to open your app. The clicks and app open due to the push notifications help you to connect with your users.

Benefits of Push- Notifications

As per the Localytics Data Team:

Push notifications boost app engagement by 88%.

65% of users return to an app within 30 days when push is enabled.

50% of users opt into push and find push messages useful.

Based on the data, push notifications can provide personalized offers, to be picked easily by the users.

Encourage users to use the app regularly.

Make an online presence to the users and alert them about purchasing the product.

Push Notification Strategy

As per a very famous adage, “If you fail to plan, you plan to fail”. It implies in every condition and push notifications are not the exception. You need to have well planned and balanced push-notification strategies ready with you to make your app marketing a successful venture. To know what these strategies are, read the following:

Bifurcate the Audience

Mobile apps are used by different people with different demands. To analyze the exact demand you must sift thoroughly and find out the information based on their interests, gender and their previous actions in your mobile app. For instance, an e-commerce business owner can send the notification about the latest product, and within the criteria of new and existing customers, you can offer a discount or the accessories to go with.

Keep Content- KISS

Push notification, appearing on users’ home screen, if getting anything which is lengthier, no user would read it and would lose interest in. Keep it short and simple (KISS), it should not be more than 10 words and must be able to garner more views. Make the content alluring enough to grab the attention of the user, such as “don’t give it a miss”, “want to avail this great offer now?” would excite the users to pick the offer. Content plays a vital role in marketing, if good enough, it can attract else it can distract your customer to uninstall the app.

Right Push Platform

To make your push notifications a successful marking in your app marketing, then you need to choose the right push platform like Urban Airship, PushWoosh, Parse, and Carnival, these are the most popular push platforms in the market. Pick the most appropriate option for your app requirement.

Set The Frequency

The most crucial factor for any push notification is the frequency. If notifications are sent regularly, unless your app domain is like news app, would only harm your app marketing strategy. So set the frequency after doing a full check on your user’s demand. Also allow users to opt-out from the push notification, if they want to. Although, it sounds risky, but if you don’t give the option of “opt-out” to your users then they might uninstall your app. So to avoid the disastrous consequences of uninstalling, let the users pick the opt-out options and you can apply e-mail marketing with those users.

A well-planned push notification strategy can help to yield high engagement and increase customer retention. Don’t plagiarize your website content to the mobile app, but make it more coherent, displaying the need for mobile users. Explore and learn what your user wants from your mobile app and how do they use it.

For more strategic advice on engaging mobile customers with winning strategies, you can get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight of your mobile app requirement.