Abacus Data Research: Canadians Very Wary of Going to Concerts Again, Even After Restrictions Are Lifted

New research from Abacus Data that was commissioned by Music Canada, which looked into how Canadians’ feelings around music have changed during the pandemic, indicates it could take up to six months after physical-distancing restrictions are lifted for even self-identified “live music lovers” to feel comfortable going to concerts again.

The findings show that for many it will be at least six months after government restrictions are lifted, before they feel comfortable going to: bars/pubs (28 per cent); small venue concerts (35 per cent); large venue concerts (42 per cent); festivals (41 per cent); community events with live music (31 per cent).

Also, 59 per cent said they are unlikely to go to concert venues or bars until there is a vaccine for COVID-19, even if they reopen with reduced capacity to allow for physical distancing.

Another striking finding is that 50 per cent of the respondents said they may never feel comfortable again going to a concert in the United States, with another 32 per cent saying it would take at least six months before they feel comfortable again.Overall, older Canadians expressed longer time horizons before they would feel comfortable again going to live events, as did women generally.

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