3/6/2014
Alliance Tech announced that it will be exhibiting and debuting two new educational conference sessions at EXHIBITOR2014.

A leading pioneer in RFID technology, Alliance Tech will be at their booth to present its suite of solutions focused on marketing metrics for trade shows and events, including lead management, mobile event apps, attendee portal and attendance tracking. Booth visitors will learn how Alliance Tech’s metrics and analytics are driven through helping clients increase net new opportunities, cut down unnecessary costs and increase ROI.

In addition to booth activities, Roger Lewis, executive vice president of sales and marketing, Alliance Tech, will be teaching two new classes at the conference:

Understanding the Attendee Journey
March 19 – 8 a.m.
When event professionals can identify preferences and behaviors of certain groups, they can draw solid conclusions surrounding the attendees and effectiveness of the overall event. In this session, you’ll learn to combine the most relevant types of measurement technologies to help understand the complete attendee journey for individuals or selected groups, including:
• Data necessary to capture and analyze attendee interests, behaviors and
Preferences
• Benefits associated with the analytics of the attendee journey
• How understanding the attendee journey can help you increase sales and
revenue

Near Field Communication: Will it Change the Face of Event Technology?
March 20 – 8 a.m.
Near Field Communication (NFC) is exploding, and could be in the hands of nearly all smartphone users within the next two years. Learn what is already in place and what is expected to arrive in the way of event technologies utilizing NFC by the year 2015 and how NFC will make events more interactive and increase attendee engagement. In this session, you will focus on:
• Understanding the capabilities and limitations of NFC
• Determining how you should consider using NFC
• Understanding and identifying what event technologies NFC will impact

About Alliance Tech
Alliance Tech is an Austin, Texas-based business intelligence solutions provider focused on technology and business intelligence for tradeshows, conferences and events. The company was the first to offer an Intelligent RFID solution to track attendee interests and preferences at marketing events. Alliance Tech has extensive experience in successfully delivering event solutions for Intelligent RFID, NFC, mobile, QR code and barcode scanning to collect critical business intelligence for effective event measurement, sales enablement, and integrate with marketing automation and CRM back-end systems. For more information, go to www.AllianceTech.com.