One of the designers who made it happen

Ann's design was spot-on, clever, fresh and new. She's easy to work with and turns around edits SUPER fast!

- timYA

How AndrewT started their logo design journey

Company name

Decision Tools

Overview

We are a management consultancy/software development company that specializes in the design of processes and software to assist organizations with their strategic planning and decision-making.

Tell us a bit about who you are and the people you reach

Senior decision-makers, managers and entrepreneurs.

Requirements

Decision Tools require a corporate logo. The company blends mathematics/statistics, psychology and software development to provide services to assist organizations with their strategic planning and decision-making. We generally work with senior decision-makers. Our people generally have management consulting or software development backgrounds. The "tools" in the name refer to conceptual tools (e.g. formulae, processes) in addition to the more obvious software.

Our image is professional and contemporary, but we are also viewed as being slightly maverick in our approach - i.e. we're willing to depart from the mainstream. This is a component of our brand that we definitely value. We also tend to be seen as relatively technically sophisticated (e.g. in our use of technology).

The logo will need to work for electronic (e.g. websites, software, PDFs) and print (e.g. business cards, stationary, brochures) media (none of which have been designed yet). As the primary use will be electronic, it should not be too subtle (in terms of design elements). Ideally it will also work well in monochrome (e.g. on laser-printed letters), but this is a secondary requirement. If distinctive elements of the logo work as an icon (i.e. 32 x 32 pixels), then all the better (although this is not an essential requirement).