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MarketingProfs Video: A Tutorial on the Subtleties of LinkedIn

In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn has stayed true to its mission of creating a network for business professionals.

I've been a member of the service for years, but until recently it had not had the critical mass necessary to get traction. Over the last six months, however, I've seen a flood of people using the service to connect professionally.

As I said, LinkedIn doesn't pretend to be MySpace or Facebook. The design is clean, but a little stark, and it could use a little more personality to make it more engaging.

In this video tour, I focus on what LinkedIn does well within its network and how you can apply the same logic to your own community:

What LinkedIn does well:

Security. Friendships are made and links shared only with permission.

Focus. The site is professional and keeps social elements out.

Communication. Alerts are stored in your inbox and messaging is clear and simple.

Answers. The answers area is a great resource for anybody looking for advice from peers.

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