First came 'Memphis: Soul of a City,' a 42-page promotional publication created by the University of Memphis to accentuate what the city and university have to offer the Big 12 Conference as a prospective expansion candidate.

Friday, another promotional piece surfaced, a 17-page presentation assembled by local advertising professionals — independent of the U of M — that delved into the program's attributes, with data, comparing it with other programs also seeking a spot in the more lucrative Power Five conference.

Memphis is among a group that includes Cincinnati, UConn, Houston, South Florida and Central Florida from the American Athletic Conference — along with BYU and Boise State — pushing for one of two potential expansion spots in the Big 12. The Big 12 released findings earlier this week from a Chicago-based research firm that suggested adding two teams to the league would improve its chances of earning a spot in the four-team College Football Playoff by 10-15 percent.

The Big 12 will discuss expansion at its spring meetings later this month in Irving, Texas, and may vote on adding members by early fall.

According to the introduction to the presentation, the brochure was created by 'Memphis based Advertising, Marketing & Communications professionals with the goal of supplementing a pitch presentation for BIG 12 membership recently distributed by The University of Memphis.'

The unnamed group of local ad agency professionals said the purpose of the presentation was 'to engage sports journalists covering potential BIG 12 conference expansion by sharing overlooked or unknown data points and by offering comparisons between Memphis and other potential candidates/TV markets.'

The presentation was sent to multiple outlets, including several national media groups. Its wording clarified that the document was 'not authorized or commissioned by The University of Memphis and serves only as an example of the passionate fan base and fully engaged corporate community.'

The presentation's data points favored Memphis' location, its strong television ratings pertaining to college athletics, its rising football program, its storied basketball tradition and, taking a subtle shot at BYU, its availability to play seven days a week. BYU does not schedule athletic events on Sundays.

When reached Friday, U of M athletic director Tom Bowen said he was not aware of the independent presentation, but when told what it contained, he said: 'I think it sounds fantastic.'

Under the heading 'Location. Location. Location,' Memphis is listed as being no more than 500 miles and fewer than 800 miles from the current 10 schools. Stillwater, Oklahoma (Oklahoma State), is the closest at 471 miles and Lubbock, Texas (Texas Tech), is 797 miles from Memphis.

Under 'Television Drives Revenue,' the presentation shows the Memphis and Mid-South television market as home to 984,550 TV households, which makes it the 30th-largest TV market in the U.S. Also highlighted are the 1.3 million cable households the state of Tennessee would deliver, slightly more than Connecticut (UConn) and roughly 1 million more than Utah (BYU).

Also, according to ESPN ratings data, Memphis was the only TV market to rank in the top five for both college football and college basketball programming in 2014.

Under 'Memphis Rising,' Tiger football's success is highlighted by its average attendance of 43,802 last fall. The average was higher than 13 Power Five programs and five AAC programs — Cincinnati, Houston, UConn, UCF and USF — being mentioned as expansion hopefuls.

Under 'A Basketball Tradition,' there are references to the school's long-running success, its success at FedExForum and its ranking as the 19th-most successful program from 1962 to 2012 in an ESPN top 50 list.

The presentation — sent from a Gmail account under the subject line 'Memphis: Big 12 Data Points' — closes with a nod to FedEx's support of the program through the years and a link to the 'Memphis: Soul of a City' publication.