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Influencer Marketing and Politics: The New Normal

KristySammis•February 19, 2020

Have you seen them? The quirky presidential candidate memes or hot-takes on political news posted by your favorite influencers? If you haven’t, and you’re on social media, chances are you will see them soon! At CLEVER, we’ve tracked presidential candidates courting influencers since before the 2008 election cycle, when influencer marketing, as we now know it, was relatively new. In 2020, it’s a whole new game. Presidential candidates are hiring PR and content creation agencies, as well as influencer marketing platforms and agencies to help them reach their target audiences. CLEVER Founder and Influencer Marketing Association Executive Director, Kristy Sammis, was interviewed by Digiday on this very topic and shares her thoughts in this article published today. Click here to read more: https://clvr.li/2wqxpO9