SEO (Search Engine Optimisation)

SEO (Search Engine Optimisation) — everyone needs it to drive traffic from search engines like Google, Bing, and a dozen others to their site. But solving the mysteries of SEO and figuring out how to rank on the first page of Google for your product or service remains elusive for most of us.

Why is SEO so hard? Lots of reasons! Here’s just some of them:

The rules change 500-600 times per year. Unbelievable, but true. It’s not possible for one person to keep up with that many alterations, which is why companies like SME media exist! We invest our time tracking the changes, writing about them, building tools to help you navigate the changing waters. It truly is a full-time job. Add into the mix that your competitors and clients are constantly changing, you can then see why it is a never ending task and one that you should be very wary of quick results promises.

Of course it is pointless to market a poor quality website. so the first step is to ensure your website is up to scratch, visit our Web Design page for more information.

SEO Key Metrics?

When you start with us at SME media we create a baseline and a roadmap. How is the website’s health? What are its technical Search Engine Optimisation issues? Are competitors doing better? How are you doing in Googles search results? Our Site Editor crawls any website, then delivers an interactive list of to-dos. We then compare the results with competitors websites for 20+ key metrics.

Our Keyword Ranking tool reports with authorized average ranking data that comes directly from Google and Bing webmaster tools. This gives us the ability to report on how you are doing for all your current and targeted key search terms.

Our link management tool allows us to explore relevant and quality back-links. We do this by looking at which links are pointing to the top sites for a particular key word or phrase. We only add links sparingly as only quality and relevant are now looked on by Google.

It’s important to know who is linking to your website as bad links can have a negative impact on your search performance. It is highly likely that you do not know who is linking to your website. We use a range of Analytical tools which provides detailed data about referral traffic.

If Google can’t see your website, you have an Search Engine Optimisation problem, all sorts of things — and people — can “break” Google’s ability to crawl your website. We have up to the minute alerts if anything should go wrong with your site and will act accordingly.

We always recommend that your pages are regularly checked to ensure they meet current Search Engine Optimisation regulated guidelines and that you use social media to work alongside SEO to drive business to your site. We deal with all kinds of companies from accountants to London Security firms.