How benditcycling.com started their logo design journey

Company name

Bend It Cycling

Overview

Our company and its products will be dedicated to recumbent bicyclists that are looking for products, apparel and advice that are 100% from the 'bent riders perspective. Bend It Cycling is owned and operated by devoted recumbent cyclists that demand high performance from our machines, and also believe it shouldn’t be too difficult to find practical apparel and products made specifically for bent riders. No more will you have to sift through products at you local upright bike shop looking for items that, if tweaked enough, may just work on your recumbent. If we carry it, one of our competitive recumbent pilots depends on it. - Team Bend It

Tell us a bit about who you are and the people you reach

Recumbent cyclists of all ages that are looking for stylish, cool, and functional apparel.

Requirements

Bend It Cycling would like to solicit designs for a new logo. We are a group of people that are recumbent cycling enthusiasts (i.e those funny looking bikes that people lay down
upon while riding).http://en.wikipedia.org/wiki/Recumbent_bicycle

We'd like you to design a logo for our company that we will use as our signature brand. If chosen, we will utilize your design on shirts and cycling gear (jerseys/cycling shorts) specifically designed for recumbent cyclists. We'd like this logo to be represent recumbent cycles in a simple and stylish way.

To assist in the design effort, we've chosen some adjectives that we would like this logo to convey:
Simple
Elegant
Cool
Fast
Stylish
Progressive