We are all manipulative. Humans, by our selfish, life-sustaining, social-dependant nature are very manipulative. Especially in the marketing industry. The reality is we work with so many different personalities, egos and cultures that we lose sight over the bigger picture - the right answer. We've stopped communicating directly. Extroverts know this and take advantage of…

In a world where sensitivity and a demonstration of emotion is demonised this is bravery. Here's my attempt. Maybe it’s my own reality that let’s me know there’s not enough piss and pills in the world to escape myself. I wish I could let go and accept myself and accept my…

Social media has created an addiction for introverts: anonymity; power of weak ties; and indirect communication. Every time I hear the word social media whore I'm reminded that the majority of any social media interaction is "just watching". Lurking. Voyeurism. Armies of 1%ers who keep connected to the rest of humanity…

Looking for a reason to head to SxSW in 2015? Here's a run down of everything we learned in 2014. SxSW is the forefront of digital creativity and innovation. With a plethora of ideas, prototypes and exhibitions it is an impossible task to see everything one would be interested in.…

This year there have been a few pieces of technology that have entered my life that I thought were worth talking about. After all, I think I started this blog about technology once upon a time, and not even I can waffle on about "strategy" any longer. Bluetooth headpieces, in…

"A part of me is an engineer, who wants to map the progress of mobility. The other is an artist, who wants to sculpt the earth around us and give it shape. The walls between art and engineering exist only in our minds". BMW 'Kinetic Sculpture' from Academy Films on…

This post is continued from part 1 - read here. 6. Download movies for your laptop No joke, I finished every move on Cathay Pacific in about 6 weeks. And while every month they had new releases and new additions to the collection, they don’t last long. And you mightn’t…

Based in Hong Kong, I am now on a plane at least once a week which means living out of a tiny carry-on and strapped into headphones. Eating tiny boxes of re-heated food. My travel schedule this week (from Hong Kong): Tokyo, Singapore, and Shanghai; home for 12 hours then…

The year past has been one of the most memorable. Moving country, changing roles and trying to be a grown up: it has been challenging. The year has also been incredibly rewarding. There is no greater lesson I have learned than change is inevitable, but can be difficult. But there…

Every week there's a conversation about analytics, online and social media monitoring, and more and more, we're identifying the long list of problems associated with it. Here's my approach to social media monitoring: Analytics should be about outcomes, not just outputs We're looking for trends and not absolute values Correlation…