On her new role, Curry said: “My philosophy is all about seeking joy and creating balance in life. I’ve shared a lot about how I do this with food, family and faith, and now — through my partnership with CoverGirl — I want to share how makeup helps create those moments of happiness, confidence and self-expression.”

Curry will lead CoverGirl’s new Peacock Flare Mascara campaign. The mascara, which is formulated to deliver long fluffy lashes, is CoverGirl’s latest and will hit stores this November. Just think: a few months from now when a Warriors game cuts to commercial, you might be able to spot yet another Curry on the screen.