Urine Leakage Won't Distract This Guy From Doing Amazing Things

Earlier this year, Tena Men, the SCA-owned male incontinence product, brought some humor to the category in the U.K. with the introduction of Stirling Gravitas, a suave male silver fox who excels at everything he does in a number of hilarious vignettes themed around "taking control."

In this second spot, from Abbott Mead Vickers BBDO, Gravitas is back with some advice on how to stay "focused" in ridiculous scenarios ranging from playing golf in a lightning storm, to wet-shaving someone on a rollercoaster, to building a house of cards while a Godzilla-size beast smashes his window. The brand message is that Gravitas can only maintain this focus without being distracted by urine leakage.

Excellent pace and editing make this spot, helmed by veteran comedy director Jeff Low of Biscuit Filmworks, great fun.