Category Position for Long-term Value

Over the years at enlight, we have had the great fortune of serving great clients. While each client situation is unique, we’ve also noticed that clients typically seek one of a few things from their engagements with us: 1. grow the business 2. improve profitability 3. align teams to execute 4. solve a tough problem […]

At enlight, we’ve always promoted the importance of market insight – about customers, competitors and the industry – to drive strategy. Here’s the way we break down the insights typically used by companies to manage their businesses: 1. Native Insight: the institutionalized views that drive financial and operational metrics; Native Insight reveals what the […]

Every business experiences growing pains. But, not every business has those growing pains on display for the entire world to see. Check out today’s WSJ article: “For Mark Zuckerberg, Tumult and Turnaround” and be thankful your business challenges don’t attract a national stage. The article outlines four key signs that Zuckerberg is coming of age: […]