Sending 1 Million Opt-in Emails per Day at $100 with Amazon SES

It’s been a while since we took a detour from the way we were marketing our e-commerce products. We were relying on Search Engine Marketing to sell the products but now shifted to Real-time opt-in email campaigns, starting with around 1000 email subscribers each day and slowly scaling our systems to make the number almost 1 million opt-in email campaigns each day. Although the numbers look huge, the entire process demanded a lot of hard work from all of us. From capturing the optin email data from website to segmenting them and sending the emails to relevant groups- every bit of it was a backbreaking work at our end.

When we started off, we had lengthy discussions on the best and reliable way to reach out the mass via email campaigns. The talks would go on round the clock as we kept on exploring new options. We expanded our research to every possible horizon- from Google Feedburner automated emails, MailChimp, SendinBlue, GetResponse, Aweber and then extended our research to Transactional email service providers like Aritic Mail, Mandrill, Sendgrid, Mailgun and much more.

We were also actively searching for a one-stop solution and thus searched for “Best Email Campaign Software”, “Email Marketing Tools”, “Email Automation Tools”. To get better results we refined our search and came to know about SMTP Servers. Eager to find out more, we started learning more on SMTP servers and finally landed on websites, left contacts and now, here we are- their sales representatives are still following us religiously!

Start with Google Feedburner Automated Emails Updates:

No doubt the acquired product of Google serves quite well for newbies when it comes to sending regular updates to the opt-in newsletter subscribers. For this, you just need to verify and configure Google Feedburner correctly followed by putting a simple subscription box on a website. Next, everything is taken care by Feedburner itself, from Double Opt-in email list verification to sending updates to the opt-in subscribers as soon as the blog is updated with a new post.

However, in our case, we tried to tweak this email campaign to the next level by applying various themes to our WordPress RSS setup. Our aim here was to get the desired look and feel in the emails. After trying many options, we finally succeeded in doing so. It continued for the next few months- we kept on iterating with our themes. However, we started to realize the need of new requirements like easy email opt-in process for website users. With this need in hand, Google Feedburner was not enough as we were unable to add our list of subscribers to Google Feedburner Email List. Thus, we moved ahead to find a better solution.

Lack of Ease to add new subscribers to an email list and Limited Control over Email Updates made us look for a new solution.

Cost: Free

Using MailChimp to Send Email Campaigns:

Poised with the need of adding our subscriber list manually in email campaigns, we turned to Mailchimp- an easy to use email marketing automation solution. We configured MailChimp according to our needs to use it on a regular basis.

Very soon we crossed the limit of the minimum number of free opt-in subscribers at MailChimp and hence, shifted to a paid account. Having a paid account opened up various new features that we started applying in our email campaigns. Starting from using separate mail campaigns for the different list of subscribers, MailChimp also gave easy to use Email Campaign Editor, which I feel is the best in class for the marketers.

Growing need for Sending Email Campaigns to the new list of Subscribers made us search for new email marketing tools.

As days passed, our opt-in list of email subscribers kept on increasing by leaps and bounds, thereby increasing the number of emails being sent out. Consequently, MailChimp was becoming costly for us. Moreover, our marketing team started to feel restrictions with editors. At last, we put our foot down and decided to look for a new solution that will be feasible in every way.

Cost: $297 for 30,000 Subscribers a Month

Using Mailerlite to Cut Down Cost of Email Marketing Campaigns:

As we were on the hunt for the best workable solution, we chanced upon Mailerlite ( detail review of MailerLite ) , which came around to be 12 times cheaper Mailchimp alternative. Not just that, it had similar Email Editor for creating effective email marketing campaigns. For two months we used its paid subscription, but due to its limited point-based subscription, we had to stop using this email marketing solution.

Limitation on adding New Subscribers and removing old one, made us search for in-house email marketing setup.

Cost: $297 for 30,000 Subscribers a Year.

An Experience with Interspire Email Marketer Software:

Interspire is the last email marketing tool which we tried on a shared SMTP server through a local reseller. Although everything was fine, after few campaigns we found, that all the Gmail emails are landing in spam. On further analysis, we concluded that this was an issue with email reseller. On further research on the internet, we got the same response from everywhere, pointing to the reseller and the IP address.

Interspire Email Marketer Suite is a complete solution for Email Marketer if you can afford to set up and maintain own SMTP Server.

After going through this bad experience, we thought of buying the Interspire Email Marketer suite and deploy it on our SMTP server. This made us understand many in-depth facts regarding setting up our SMTP server. We needed to afford a VPS Server along with IP addresses and installation of PowerMTA, with DMARC, ADSP, EHLO to send about 1,500,000 emails per month. New terms also popped into our analysis, like IP rotation and IP warm up.

Cost: $45 for 100,000 emails.

Experience with Sendy over Amazon SES – Simple Email Service:

It’s been almost four months now we are using Amazon SES, and we didn’t face the need of making a shift. This made me sit down and write about our experiences in the last eight months. To be honest, this email marketing solution that we are using at present is an ideal solution, and frankly, I knew about it all along the past one and half year. Yes, I am talking about the PHP software Sendy, which can be configured with Amazon SES (Simple Email Service) to send out emails in bulk.

Although I knew about this software, I never actually gave it a try. The reason for this was, I always had a perception that Amazon SES emails will straight land in the spam folder. I had read somewhere- Since Amazon SES is not pricey at all, a lot of spammers are using it for sending spam email campaigns. I am sure by now you have figured out what kind of emails I am talking about here!!

Two months back, I decide to take the plunge bought Sendy License from their website, installed it on my favorite DigitalOcean SSD Cloud Server in about 20 minutes’ time.

Followed by successful installation of Sendy on $10 Cloud Server, I followed Sendy Get Started Guide to setup, SPF and DKIM records for the domain name. Here I faced an issue with DigitalOcean DNS service; I was not able to verify DKIM, that’s why I shifted the DNS Service to Cloudflare.

Installation of Sendy is quite easy.

After completing DKIM verification of domain name, I went ahead to set up, bounce and complaint handling setup with Amazon SNS, followed by configuring the Sendy PHP files in Amazon SES Domain Notification Settings.

Get an SSD Server at Digital Ocean from hereat the cheapest price. [ Affiliate link ]

Cost: $10 for 100,000 E-mails and $10 for Server per month.

You can find step by step Sendy Setup information on DigitalOcean here. Once you order Sendy Online you will receive a license and Official Get Started Guide in the email.

Finally, we were allowed to send 140 emails per second, and we were successful in sending a Million mail in about 8-9 Hours.

Cost: $100 for 1,000,000 E-mails and $20 for Server per month.

Cons: Need very high technical setup knowledge.

Update: Yes, we worked a lot in technology to upgrade them to send emails at such high speed. Now after 3 months we have shifted our setup to our EasySendy, which provides Sendy Installation and Hosting. What we liked most about EasySendy is that it helped us to setup Sendy with a single click and then afterward their support team took care of everything.

GDPR update: Amazon SES is a part of AWS, and as per their website, AWS is compliant with GDPR. Additionally, AWS has ensured that it will provide all the required resources and platforms to their customers to help them comply with GDPR.

Sending More than 1 Million Opt-in Emails with High Speed:

When we started using Sendy with Amazon SES, we were given production access and then a daily limit of 25,000 emails per day. Now with increasing need of sending email campaigns to a big list of double opt-in email subscribers, we requested AWS to increase the daily limits along with increasing limit on emails sent per second, which was initially ten emails per second.

This New Year and Christmas festive season we got a request to send mass mail to a list of more than 1 Million opt-in subscribers. We accepted the challenge and took changes required accordingly. First, we got confirmation from Amazon SES team that they have increased our daily quota, followed by upgrading our account from Sendy Hosting to our EasySendy application which supports Amazon SES integration and higher email sending speed with large email subscriber list holding capacity. We signed up for EasySendy Drip plan for our email marketing campaigns.

With multiple email delivery servers, we got an ability to split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. EasySendy Drip also has a smart autoresponder and advanced email list segmentation based on subscriber interactions, among other amazing features.

Delivering email through multiple servers improved our email inbox delivery and enhanced email open rate, which finally resulted in improved ROI on email marketing. Some of the other features which we also used:

Cost: EasySendy Drip pricing plan depends on the total number of opt-in email subscribers. All paid plans have unlimited email sending feature. Pricing starts at $9/month for 3,000 subscribers. It is free up to 1,000 subscribers.

EasySendy Drip plan for advanced drip email marketing

EasySendy Drip plan that aims at improving your overall email marketing experience. It is free up to 1,000 subscribers.

We also wanted to build a clean email list. The Drip plan has a host of popup form templates (250+ almost) which can be embedded anywhere on the website. These forms (on exit, on scroll, reCaptcha forms, inline forms) are a good starting point to get subscribers. You can customize them as per your business needs, brand color palette, and make it relevant to your business proposition. These forms also have the option to add social subscription buttons to speed up the subscription process for your website visitors. Also, these forms capture new email subscribers and automatically update the contact database. So, it becomes really easy to start with the nurturing campaigns right away.

We were not just sending loads of emails, we were sending behavior-based and event-based emails on EasySendy Drip. We created a simple two-three series of email sequences that were highly targeted. With behavior-based segmentation and event-based email campaign triggers, our drip campaigns were hyper-targeted which gave us more engagement rates. Add to this, since third-party email lists and cold emailing are not supported, our email sending reputation was safe.

We liked the ease of use when it comes to the email campaign builder on EasySendy Drip. It is simple and flexible. It is a drag and drop editor that comes with a host of actions, decisions, and conditional triggers. You can add subscriber scores, use advanced email filters and tags, include autoresponders within your campaign, and create relevant email drip series. We have been running drip series for some time now. The flexibility of modifying or updating the campaign while its live has helped us improve our email campaign performances.

When it comes to choosing email delivery servers, we recommended Aritic Mail and Amazon SES primarily.

In conclusion, we can say: Amazon SES is all about email delivery. EasySendy Drip incorporates the delivery part of Amazon SES along with advanced email marketing features. Hence, we had the best of both in EasySendy Drip. 🙂

Update: EasySendy team always recommends to send consent and permission-based emails to the opt-in list of email subscribers. EasySendy platform complies with the GDPR law for European customers, citizens, and subscribers. You can find complete detail on GDPR compliance here.

Safe Email Marketing Tips:

Until now our experience with Amazon SES is excellent and one thing I must mention is that Amazon is very serious about the use of Simple Email Service. During the first week, our account was put on probation, and we needed to clarify everything like the business, why our customers have opted for email and how we are handling the subscription and un-subscription of emails. Every bit was specified and laid down clearly. Finally, they cooperated with us to give us complete access again.

Here are some points you should always keep in mind while using Amazon SES Service:

122 Comments

One more option: AuthMailer (www.authmailer.com) has a plan called “AuthMailer Large”, which costs 12.49 USD/month and it includes 100000 email per mo. I’m using it currently and so far it works great.

Hi ankit i want ti do email makreting as my business platform is based on email marketing many companies had eaten around 20.000rs and all my emails are landing in spam I have less time for marketing there cannot take Pains to do opt in list i just people to reply my emails and i follow from there .Please ny targes is 2000emails per day

I read your post and I thought it was an amazing piece on how to reduce you cost with email marketing.

With that said. I have a few question which I hope you could help me settle.

I recently bought Email Marketer from Interspire. It a great piece of software. At this time, we recently Installed this piece of software in a subdomain which by the way.. its already hosted with amazonaws. In addition, since we already host our site with amazon aws, for testing purposes we got amazon ses

Our target will be to try to send out 1 email per day to our customer base of 100,000 subscribers.

So 100,000 per day * 30 Days = ~ 3,000,000 emails Per Month.

Since, We’re trying to make the transition to switch to a Self-Hosted Autoresponder solution.

I think Email Marketer w/ amazon ses will be our best bet.

So now, The Big question. In your post, you mention additional installation for the following services “PowerMTA, with DMARC, ADSP, EHLO” in other to send out “1,500,000 emails per month”.

Could you go a little bit in depth regarding why you need those additional services?

In my case, Our domain has a 20 yr registar, and it has a good reputation. Do you think we would need to set up the additional Services you mention. Can we just request Amazon ses to just give us access to 100,000 emails per day.

I just started this process a couple of days ago! So far in our test we have a good delivery rate. Do you think we need cloud hosting and all of the other Services you mention to handle 3,000,000 emails Per Month ?

So now, The Big question. In your post, you mention additional installation for the following services “PowerMTA, with DMARC, ADSP, EHLO” in other to send out “1,500,000 emails per month”.

Answer: “PowerMTA, with DMARC, ADSP, EHLO” are required when you want to setup your own SMTP server. But in your case, you are already using Amazon SES, which takes care of all these. So, you need not to worry about anything like these. But, dont forge to verify DMIK and SPF records on your domian name.

Regarding email limits, first start sending emails to the users with small limit at Amazon SES then gradually ask them for increasing the limit, they would be happy to help you out.

Thanks for reply David. Yes overtime, I have seen many people testing Sendy with Interspire side by side. And some of them have started to shifting to Sendy too. Along with Sendy you can use GetDrip, which is great drip marketing automation tool.

Sendy uses Amazon SNS notification service which integrates with Amazon Api to provide bounce and spam notification into your Sendy dashboard. So, you need to configure Amazon SES with SNS and then allow Amazon api through IAM to communicate with Sendy.

“I always had a perception that Amazon SES emails will straight land in the spam folder.” Now that you have some experience, can you comment on the reality? My coworkers are reluctant to try SES because of this perception and I can’t seem to find any actual data anywhere to confirm or deny that this is true.

Off-late we have been doing a lot of research on this. And, we have measured everything with open rate of the email campaigns. Text emails sent from Amazon SES has very high open rate compared to the html/ multi variate emails. Recently, I tried to answer this issue on Quora, request you to have a look through the answer here: http://www.quora.com/Is-an-Amazon-SES-test-email-supposed-to-go-to-spam-in-Hotmail

Regarding this, I have written an email to SumoMe team, hopefully, they will come with some solution. Other solution can be using Pro subscription of SumoMe and adding Sendy form HTML code to it. This should work.

Matt, as far as I know, some shared hosting providers do not support sending emails through external SMTP servers, like Amazon SES / Mandrill. You may get Sendy installed properly on your shared server setup, but they will block you from using external SMTP. So, the most preferred is to use cloud based hosting which can also provide you dedicated ip.

I have a double-opt-in email list of people who are interested in my products that I would like to finally start marketing to. As I am fairly new to this, I would like to follow your advice/directions that you lay out in your article.

I have done a bit of research and would like to use some software that I found from Yetesoft called 1and1 Mail. It has several features (i.e. automatic IP switcher, content spin, random time lags between sending, and other things to mimic a human sending out emails) that I feel will allow me to bypass the SPAM folders and land my emails into their inboxes, where they belong.

My question is: Will Sendy and the other things you suggest work with this software? If so, what are your recommendations? How would I integrate everything?

Configuring SMTP relay with Sendy on server requires quite of technical skill and when everything is correct, emails donot land up in spam. With any email to land in inbox, your technical setup should be correct and upto mark, along with this, your domain name and email content play very important role. If you suspect that Gmail is marking you emails sent through Amazon SES as spam, then you can test, sending emails through Mandrill replay. Also, not getting email inside inbox, is quite personalized experience, it may be possible for you emails are landing in spam but, for others your email may not land in spam.

Sir, Your website is very useful to me as our company is planning to send between 500K and 1 million to advertise our brand globally. Thanks for all the info in your website. Actually, I have already found that AmazonSES is the best for bigger email marketing requirements. Thanks, Thanks and Thanks very much.

This email campaign was organized for my e-commerce marketing company; not for Sprout24! Now on Amazon we have 3000 email / second and 50000000 emails per 24 hour period capacity. Did you check the intro of the Author who wrote this post? Yes, Easysendy is our service only.

Hello sir, I’m not a techie and so not able to understand all that configuration part. I just want to know if we hire someone to do all that setup part, can we able to send emails as easy as with mailchimp right from our web browser?

Yes, you are absolutely right, this is little technical. Apart from our Sendy hosting service, we have launched our new application called EasySendy Pro, this reduces all technical issues and you can easily connect it with multiple SMTP relays like Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Elasticemail and MailGun to deliver large email campaigns.

Hey Willy, Why not use cloud SMTP relay services from Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Elasticemail or MailGun. They are much more reliable and great email deliveries. Setting up own SMTP relays have own set of challenges.

How did you get HHVM working with SENDY? I get this error in my HHVM logs at installation nCatchable fatal error: Argument 1 passed to mysqli_num_rows() must be an instance of mysqli_result, bool given in /var/www/sendy/public/includes/update.php on line 7

HI Ankit Prakash Please help me with amazon ses charges, I just got 50,000 daily quota, does this mean I’ll be paying for 1,500,000 emails(50,000 *30) a month or what? Or is it going to be 50,000 daily and then I still pay 5$ a month? I’m stuck on the pricing

Hey Max, Amazon SES charge according to the number of emails sent through their email relay gateway in a particular month. So,if you are sending 50,000 emails only in a month, then, you will be charged $5 only for that month.

Apart from our Sendy hosting service, we have launched our new application called EasySendy Pro, this reduces all technical issues and you can easily connect it with multiple SMTP relays like Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Elasticemail and MailGun to deliver large email campaigns. EasySendy Pro effectively support sending 6 million mails per week. You can give this tool a spin.

I am using sendy for a month now and have sent 2,3 large email campaign.

everything in sendy is Good or I must say Best. but I am facing a very slow sending rate and there is no support from sendy to debug this issue. my SES has 50 email per second limit but with sendy i only get 15 to 19 email per second.

Sorry to hear about this issue with Sendy. Yes, at EasySendy Sendy Hosting, we faced the same issue. So, our plans only limit upto 15 emails per second. A a hosting service provider we can’t modify the code of Sendy. So, in order to resolve these issue happening with Sendy, we recently launched complete separate platform, called EasySendy Pro. Which has following lead features:

we have gathered email data from friends and family and comapnies who have their own list . all together we have 2 million emails ids, we plan to send them a mail per month . would like to know whats the total cost as the link mentions 100 k plus

I have an ecommerce website on cloud hosting. I want to send 100 K emails per day but currenlty I have 50 k quota of sending emails from amazon. I want to send bulk promotional emails for my website. How can I do it ? What all things are required and what will be the cost?

The problem is Amazon put limit to new SES account. Why they do that? When I told them that I want to use for my email marketing purpose they rejected it! What else should I say? What is the proper answer so they lift the sending limit?

Hey Dzulhelmi, not only Amazon SES but other SMTP relay providers too put limit on sending emails. This is done to prevent any kind of missue by email spammers. To Amazon SES you should give complete proof about your email list from you got and how you are planning to send email campaigns.

Hello Ankit! Great article. I wanted to ask that I am using sendy for my emailers but it goes in promotions most of the time. I dont understand why. I have been researching on that but not able to get the proper solution, whether its the content or some sql query i need to push on sendu unsubscribtion tag

Hey Vartika, since the emails are sent in batch and they have campaign related details in each of your email header; so they land in Promotions folder. There is good chance you make your email land in primary folder; if your email has text based conversation. Gmail is pretty smart at filtering email templates, so, my suggestion would be to follow the guidelines.

I am starting a new campaign for a Facebook Ads course to teach local business owners Facebook Ads. I am currently scraping emails from the internet of business owners and want to inform them of this opportunity. I saw before it looks like you said email marketing doesn’t work for “non-opt-in list”?

So, you don’t think if I send 50K emails to 50K different agencies, they won’t be interested in learning more and opting in to a list that will teach them facebook ads?

Ryan, great to hear about your new business 🙂 The problem with non opt-in emails is that, usually they are not clean which result in high bounce rate, also if businesses are not interested in your offer, then they may mark your emails as spam – result in hampering your email sending reputation. Moreover, in some countries there may be an issue with can-spam compliance. So, its better to avoid these practices and do as less as possible. Finally, looking at the roi of email marketing, opt-in emails perform the best.

Is it just me or anyone else that got an impression midway that he owns a service . So Easy Sendy is a SaaS service which operates on top of sendy which operates on top of other transactional email service providers . Does using a transactional email provider for marketing emails effect deliverability?

Hello, Ankit. This is a very valuable post with some great information! Even though the original post is over a year old, people continue to ask great questions.

I have one for you!

I’m deeply familiar with Interspire Email Marketer. It’s fantastic! I’ve yet to see any solution with as many powerful tools and options. But, as you clearly point out, the reputation of the SMTP server is a lot to maintain on your own.

I wonder what your thought would be regarding using the Amazon SES service’s SMTP ability to do the sending from Interspire Email Marketer, which allows you to designate external SMTP servers.

The only catch I can think of is that IEM does not have the direct support for handling bounces through SES because of the way they handle the bounce. However, I think if you set the “reply to” address to a regular IMAP mailbox, the bounces will land there instead of bouncing back to Amazon. IEM can then scan the IMAP mailbox for bounces and unsubscribe accordingly.

You you are absolutely right about built-in integration issue with Amazon SES and IEM. Apart from that, here are few more points where other application take lead way ahead than IEM:

1. Parallel-Processing and system performance. Application like EasySendy Pro works like a champ. Using Amazon SES with this tool can give you 4x to 12x speed than IEM.

2. Lots of Modern Bells & Whistles. Built-in inlining for HTML messages, minifying, a modern WYSIWYG editor, etc. The WYSIWYG that IEM uses is actually an updated version of one they’ve been using since at least 2005. EasySendy Pro feels contemporary.

3. Better reporting. More reports, more details, and more granular information that you need to know if you’re sending. IEM does reasonably well with high-level info about your campaigns, opens, clicks, unsubs, etc – but EasySendy Pro takes reporting a lot further, and gives you a much better overall picture of performance, especially at the system level.

As far as I know there is no trick to get Aamazon SES account. They are quite sensitive about account selection and allowing business to send email through the SMTP relay. If they are not approving your production access; then I would say, do ask them about these issues directly.

Hi Ankit the issue we are facing is newsletter are going to spam folder and links were not not working if you can please check what is the issue with template. Please provide me solution so that we can get more open rates.

Easysendy is a cool app for do it yourself. But if you need a marketing automation platform you should use such as monetate.com, vibetrace.com, getmara.com. This is to name a few. Or emailtriggering.com

It seems that using Sendy is a bit expensive, as I have to pay for sending emails and also for a server. It seems complicated to me. Whereas, service providers like esend.io gives these services at a lower price and does not need a personal server.

Hey Ankit, great interactive and informative threads here. Thank You for taking out time to reply all God Bless. I want to ask what about if we (as agency) have many clients and would need to send emails from different domains (from each client’s domain). What is the best platform and straight forward way to do it, assuming that the requirement may range from few thousand to say a million mails a day.

For multiple different domains you can start using EasySendy Pro as it can manage all of your multiple domain campaigns from one place. Further you can use any of the SMTP relays from Amazon SES, SendGrid, SparkPost and more.

Let me help you with answers: 1. easysendy is SMTP service or just email software? Answer: EasySendy doesnot have SMTP service; it’s a ready to use online app; which you can signup, start using it and connect it with SMTP relay services like, Amazon SES, SendGrid, Mailgun and so on to send out email campaigns.

2. Do I need to buy another service like (sendgrid) to deliver my email? Answer: Yes.

3. Do I need to buy Sendy software? Answer: No; EasySendy Pro is completely different than Sendy.

Hi, Ankit 1)Pls tell me – is EasySendy Pro have API? Actually you mentioned as “Yes” (after the sentence: Other features which we also used) , but I called to skype to your managers and can hardly hear because of bad connection, as far as I understood your EasySendy Pro doesn’t have any API 2) We want to use it ofr drip compaign, can be EasySendy Pro used for that? you mentioned that you have smart autoresponders, but what exactly you implied under this? 3) do you have cases for mass campaigns and it’s results for sales? pls share

Here are the answers: 1)Pls tell me – is EasySendy Pro have API? Answer: Yes EasySendy Pro has API- Have a look through this link: https://easysendy.com/api/ Pro has email list management and campaign creation API.

2) We want to use it ofr drip compaign, can be EasySendy Pro used for that? Answer: Using Pro you can setup time based email autoresponders. Currently other than time; other triggers are not available for email campaigns.

3) do you have cases for mass campaigns and it’s results for sales? Answer: Email campaign results largely depends on your email sending practices, delivery servers used, email content and email sending reputation. Depending on these, various industries and customers get email open rate from mere 1% to 80%+. From our end we can suggest you to use delivery servers like SendGrid, MailGun for best results.

Thank you! About 3rd question – do you have cases with thorough description of your email campaign from scratch (not saying about technology and servers and etc), I mean about content, clicks and business indicators

Hey Robert, Here we go, we prefer to use Amazon SES, because they maintain IP Pool and rotate them in order to deliver emails with high email delivery inside the end subscriber mailbox. Now own dedicated server, we need to take care for IP addresses a lot; and maintenance of this over time becomes costly. I hope, now you understand this.

I manage a list of 250k, sending over 5million emails a month with simple cloud servers and normal SMTP software (mail enable) and HAVE NOTHING BUT TROUBLE. I’ve been digging and digging around the webz for a HOSTED service, that manages their own IP Pool, that warm the IPs up, where I can set my email templates up and forget it. There is much more to my job than email marketing management, but it’s become a full time job (and i’m pretty sure my deliverability rate is abysmal at best).

Thank you very much for this article. EasySendy totally looks like the solution I’ve been waiting for. I was just about to spend $6000 on bulk SMTP software called Green Arrow (but I would still have to host it on my IPs).

With a company like EasySendy, would you recommend using a subdomain or just getting a new domain altogether (I already have domain keys, SPF, etc setup…)

Hey Steve, Thanks for the compliments and great to hear that you liked EasySendy Pro so much. Steve, first you should check that your main domain should not be blacklisted here: http://multirbl.valli.org/ then, you can use existing sub-domain; which is more suggested compared to using completely new domain. Hope, my answer helps.

Thanks Ankit for this great post. You mention MS SNDS, but they require you have access to the IP. If you are using Amazon SES (even with dedicated IPs), you do not have access to the IP addresses. How did you get around that? Thanks

Thank you for sharing this informative post with us. It was very good to learn about it. I came across a website that provides the email address verification services and will provide you with all other information about email security services, visit the website: https://thechecker.co