Tuesday, October 24, 2017

These days, the internet functions as the world’s biggest directory. And good search engine optimization (SEO) ensures that when people look for companies in your industry, your business is at the top of search results.

For those new to SEO, however, be sure to avoid these pitfalls if you want to keep your search rankings healthy.

Choosing Overly Broad Keywords

Keywords are the bread and butter of search engine optimization, which is why you need to choose the most relevant ones for your business. However, don’t go for generic keywords such as pet store—every company under that category is already optimizing for those. Rather, think of how potential customers realistically search online. For instance they might use modifiers such as location or use terms such as “organic pet food” to further refine their searches. If you can anticipate their search behavior, they’re more likely to find your business. Read more from this article: http://bit.ly/2h1LVl2

Monday, October 23, 2017

A decade ago, browsing the internet meant sitting down in front of your PC and opening a web browser. Then the iPhone launched, and a deluge of internet-capable mobile devices followed. These include smartphones with ever-expanding screen sizes, as well tablets that function as media consumption devices and double as a second “mini” computer.

This drastic shift to all things digital means businesses need to adjust their marketing strategy to match prevailing consumer behaviors. For many companies, the first and most important step to being digital-ready is to update their websites. These data should give you more than enough reason to finally take the leap and invest in a mobile-ready site.

80% of Internet Users Own a Smartphone

It used to be that smartphones are status symbols. Thanks to a proliferation of manufacturers, however, you can now find an internet-ready phone at all price points. As such, everyone—from your teenager to your grandma—now has access to a smartphone. In fact, as of 2015 80% of all internet users own a smartphone, and you can only expect that number to grow bigger. This also means that for a vast majority of your customers, online will be their first touchpoint with your company. Read more from this article: http://bit.ly/2zxpOd3

Tuesday, October 10, 2017

Owning a website and keeping it updated remains a good business practice. However, you cannot harness its full potential if you don’t know how to perform effective search engine optimization or SEO. Since 93 percent of all online experiences begin with a search, it makes sense to make sure your business’ website ranks high across the board of various search engine results.

Unfortunately, some businesses struggle with mastering SEO on their own. They can benefit from a professional SEO company. Does this sound like you? To find out, heed the following common signs that you badly need the assistance of an SEO expert.

You Are Not Getting Much Traffic

Your business website serves as a digital extension of your physical store. Hence, you can benefit greatly by luring a lot of traffic. The more users that check out your website, the greater the chances for achieving online sales. Read more from this article: http://bit.ly/2zDLXHq

Friday, October 6, 2017

Today, business websites need more than just good content and images to compete. Obtaining an edge in the market means applying particular web design features in your site that help generate more traffic and promote visibility. What are these features? Consider the following.

Social Share and Follow Buttons

When you feature useful content on your website, you should be able to share it. Enter social share and follow buttons into the equation. You can situate them on top or below your content so that a user can readily click on them and share your content with everyone in their social network. Meanwhile, follow buttons allow them to stay updated with any new, useful content you post. Read more from this article: http://bit.ly/2zD5jMO

Wednesday, September 13, 2017

If you want your target market to pay attention to your brand online, you have to take a closer look at what matters to them most: search. As much as 93 percent of all online experiences actually begin with a search. That means if you want to gain maximum exposure, you need to be able to practice search engine optimization well.

Here are some practical tips from an SEO company that you can rely on.

Optimize for Search in Voice Formats for Different Platforms

Today’s users are no longer just typing in keywords to get information. Instead, they may also be conducting their search with the assistance of Google Home or Alexa. These are smart speakers that also essentially serve as assistants. By giving them a voice command, the user can ask them to look up a subject online. Then all they have to do is go over the search results. Read more from this article: http://bit.ly/2yfAW17

Tuesday, September 12, 2017

With Google practically introducing over 500 algorithm tweaks per year, it is quite foolish for anyone to think that a single SEO strategy will remain effective forever. Thus, for business owners to stay on top, they would need to make sure that their SEO is regularly updated to accommodate all the little changes those algorithm tweaks had introduced to the system.

How Often Should You Update Your SEO?

Companies who’ve hired a reputable digital marketing company to monitor their SEO strategies, can expect any changes in the algorithm will be constantly monitored. However, it will be quite impractical to update the different elements of your SEO as soon as an algorithm change is recorded. Read more from this article: http://bit.ly/2g9epZq

Wednesday, September 6, 2017

To build an empire, you need to accept risks and be willing to learn everything you can to reach your personal goals. Despite the fact that business owners carry a reputation of being risk takers, many of them are hardly convinced that they need to create and manage their own website to improve their profit margins. Indeed, only 14 percent of small business owners believe that creating a company website will help expand their business.

Why the snub? These business owners just don’t understand how a clever web design works.

The Rise of eCommerce and Why Lacking a Website Can Harm Your Business

If you study the latest surveys, you will learn that almost half of small businesses don’t maintain a website. This is surprising, considering that the 20th century marked the dawn of the digital age. Today, it is rare to find a single person that doesn’t know how the internet works or doesn’t own a mobile-friendly design for internet browsers on the move. Read more from this article: http://bit.ly/2garwtk