When used correctly, web forms integrated with your marketing automation and CRM platforms can be one of the most important tools in your lead generation strategy. For many organizations, forms are the #1 way to capture leads on websites.

Ep. 39 | Putting the Person in Personalization In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Andy Zimmerman, CMO of Evergage. They talk about putting the person in personalization on company websites and web applications. In…

In this episode of the Rethink Podcast, we chat with Al Troxell, Act-On’s marketing database manager about data hygiene and keeping your marketing data clean.

Why is this important? An estimated 30 percent of a database grows stale each year, and another 10-20 percent was entered incorrectly. Whether you call it hygiene, cleansing or scrubbing, keeping your data up-to-date is critical.

Act-On Anywhere Get the Power of Marketing Automation Everywhere You Go With Act-On Anywhere, you get the ability to use Act-On’s engagement data, assets, and functionality right from within any app you happen to be working in. How you use…

Introduction to Integrated Marketing: Building a Holistic Marketing Strategy Executive Summary Many B2B marketers invest fortunes in their campaigns. They buy the very best tools and seek out cutting-edge technology. They gather mountains of data about their prospects. They create…