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Friday Night Links: The State of SEO

SEO refers both to search engine optimization and the people who are optimizing content for search. So, how are SEOs doing? What about the SEO industry? There have been several articles this week looking at exactly that – both the negative image of SEOs (and what some of them really are doing wrong), as well as an industry report from Social Media Examiner looking at the facts.

Even if you’re not interested in what’s going on with SEO in general, check out a few ideas of ways to improve your site, like your use of video or location-related keywords. Even read about what to do when your site decides to start accepting guest posts! And if you really want to transform your site and your marketing initiatives, this week was also Marketing Transformation Week with HubSpot, so check out all the resources they have made available.

Marketing Transformation Week (via HubSpot)
If you’re in for a lot more learning, today is the last day of HubSpot’s Marketing Transformation week – but they recorded all the previous sessions for you, too!

This week at Single Grain

A World Without Google [infographic]
Have you really absorbed all that’s happened since Larry Page met Sergey Brin? Let this infographic show you what’s happened!

Make the (Google) News!
Did you know that your news site needs to be submitted to Google News in order to be aggregated? Learn how to do that, and then tips to rank well after your content is being crawled.