GoPro premieres Sounds of SXSW documentary — watch

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Hi-def personal camera company GoPro sent a crew down to South by Southwest to document the experiences of three very different bands: Atlanta, Georgia punk rockers Black Lips, Canadian indie crooner Rich Aucoin, and Malian nomads Tinariwen. They’ve turned that footage into a new documentary called Sounds of SXSW, which promises to give viewers an in-depth look at “the musical cacophony found only at SXSW.” Watch it below.