Yoshida: We are 'very happy' with Vita so far

PS Vita got short shrift during Sony’s E3 presentation, but don’t mistake that for a lack of energy behind the new handheld.

According to Sony, the firm focused on just three big brands heading to Vita ­– Assassin’s Creed, Call of Duty and YouTube – to prove the device’s star power, and also to silence critics of SCE’s typically long presentations.

But there was plenty more new games on display at the expo itself for the four-month-old device.

“We had 25 PS Vita games playable on the show floor, some of which are really great titles I’m very excited about,” Sony’s Worldwide Studios boss Shuhei Yoshida told MCV.

“We could have spent more time talking about those, but we had a very clear intention this year to make the total press conference shorter, because we’re notorious for holding lengthy ones.

He added: “I hope we accomplished that with this year’s conference – which I think lasted about 80 minutes – but from the perspective of people who are waiting for more information on Vita titles, we weren’t able to provide that.

“I got lots of tweets to my account complaining that there weren’t many PS Vita games being talked about. In retrospect, we should’ve spent more time talking about our PS Vita titles.

“I’m hoping that journalists are looking at the games on the show floor and getting the word out that way.”

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.