Feed Your Brain: Why Inspiration Is The Key To Successful Design

Inspiration is all around you, but sometimes it’s easy to hit a creative block. In your time of need use our handy guide to help flourish the visionary juices once more.

Back in 2014 I wrote the article A Guide to Finding Your Daily Design Fix. Fast forward 4 years (wow time really does fly!) and I want to build on this piece and discuss sources of inspiration that will help you, as a creative, to produce beautiful work.

Borrowing a quote from my previous article: “Steal from anywhere that resonates with inspiration or fuels your imagination. Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architecture, street signs, clouds, light and shadows… authenticity is invaluable. Originality is non-existent”. This rallying cry was written by Paul Arden in one of my favourite books Whatever you think, think the opposite. To sum up his point, no design is original, everything is inspired by something that has been before. To create successful design you need great inspiration and great inspiration can be found ANYWHERE and in ANYTHING.

We are lucky enough to live in a generation where information, in its infinite forms, is readily available at the click of a mouse, tap of an iPhone or flick of a remote. Not only this, we live in land rich in design, culture and heritage with groundbreaking architecture, revolutionary technology and interesting inhabitants. Whether you realise it or not, inspiration really is all around us.

Subconsciously as a creative person you constantly absorb your surroundings and findings, ready to regurgitate the information at the appropriate time. But there are often times that you hit a brick wall and call upon inspiring resources to aid the design process. Although normally I would always recommend stepping away from your trusty Mac and gaining inspiration beyond four walls, sometimes pressure and deadlines mean it just isn’t possible. In these times of need here’s a helpful list of creative sources and influences on Instagram:

Natalie is half Persian with a Geordie accent. Although small in stature, she makes up for it with a big personality! As a Graphic Designer you will often find Natalie gushing about her passion for all things creative and sharing her ideas with everyone and anyone who will listen. If she’s not decorating her house you will find her cooking up recipes from her foodie family or propped up in a cocktail bar in town.