Summary:
As user experience professionals, we work with marketing teams all the
time. Successful collaboration isn't always easy, but it's key to
creating a superior customer experience that meets the goals of both
the business and the customer. Aileen Cahill has helped re-engineer
companies into becoming more customer focused for over 20 years. She
will share insights from her time on the inside; marketing's modus
operandi, key motivators, organizational metrics, and facilitate an
exploration of frameworks and processes where collaboration will
deliver a truly remarkable customer experience; both online and offline.

Aileen Cahill co-authored the transformative marketing text used by
leading MBA programs, Internet Marketing: Building Advantage in a
Networked Economy, which presents a customer-focused framework for
integrating marketing both online and offline. She is a classically
trained brand marketer from the Fortune 1,000 and Customer
Relationship Management pioneer who founded the Pepper + Rogers Group
consulting division. Aileen is currently an Adjunct Professor of
Marketing at the University of Southern Maine and is the Managing
Partner of the consulting firm Customer Connections. Her MBA in
marketing is from Cornell’s Johnson Graduate School of Management and
she graduated Magna Cum Laude with a degree in Experimental Psychology
from SUNY Binghamton.

RSVP:
Please send RSVPs to info at nhupa.org so we have an idea of the head
count for the venue and refreshments.

***NH UPA meetings are always open to anyone who is interested in
attending. Membership to the UPA is NOT required.***