New York & Moscow based art director Artem Matyushkin created branding for the exhibition "Visionaries: Creating a Modern Guggenheim" that was dedicated to museum's permanent collection of art from the first half of the 20th century and the way they built it. He redesigned a poster, tickets and three catalogue covers. The visuals are referencing Guggenheim's famous rotunda and typography experiments of the same timeframe as the artworks presented in the exhibition.