Deforestation, child labour, underpaid farmers: in the countries where it’s grown, cocoa isn’t really synonymous with social well-being. Whilst chocolate giants such as Mars, Mondelez or Nestle have never been doing so well, the cocoa industry is failing both socially and environmentally. The food multinationals are trying to react by announcing a shift towards ‘responsible’ cocoa, with a number of fair trade certifiers offering them customised labels. But for Mars and others, these moves are primarily a way to secure and optimize their supply chain.