We engage in life, business, marriage and other infinite endeavors. You participate and you do your best. If you see the journey as a finite game, after a seeming victory - there is the next battle, and the next. We should rather see our challenges as hurdles to overcome, as inherent parts of our journeys; as ways to build knowledge and mastery. As parts of the journey towards our just cause. We can't see the end of the journey, there is no clear outcome and there are no defined rules to guide us as to what it means to win. Read more...

How much do you act as a startup in your enterprise? She fell in love with the idea of a great coffee experience - Starbucks - when she was over in the US. Why as a customer do I need to solve my own problems, the non-existent Starbucks in the UK? You need to identify the gap in the market, and exploit it. She feels it's a myth that the antenym of Entrepreneur should be Employee. Read more...

Successful customer onboarding is key to acquiring customers, and that the Net Dollar Retention measure is one of the most useful to understand how the subscription business works for a company. Read more...

We want intent, via expressed behavior; rather than using the marketing funnel, and interrupting customers with marketing. Marketing as we do it is about creating interruptions. When we buy marketing, we need to see if it matches customer intent. Read more...

What are my customers literally paying for? If they are paying for anything else than the outcome, you have waste. Waste means opportunities, for you, or someone else. New question for the 3rd customer data wave: How can we measure outcomes to increase efficiencies in the markets with a better outcome/asset for us and customers? Read more...