Global Mobile Provider:

ESN Adoption and Community Building

FOCUS ON EARLY ADOPTERS TO SHOWCASE VALUE

We worked with a global mobile telephony network and connectivity provider to increase the adoption and engagement levels of their internal online community.

The community, based on the Jive SBS platform, was aimed at the company’s international digital teams, to increase work collaboration across markets, cross-pollinate best practices, and keep marketers and social media professionals informed of new thinking and developments, as well as to foster mutual learning in a fast-changing digital working environment.

FOSTERING COLLABORATION AND USABILITY

Following a period of usability and workflow review that resulted in various enhancements to the out-of-the-box Jive user experience, we put in place a dedicated community manager who worked daily to execute on the comprehensive community management programme created as a key component of the adoption strategy.

The programme consisted of running an internal advocate outreach programme aimed at fostering ‘super users’, creating and curating highly relevant content and keeping community members up to date with the latest developments.

BUILDING THE CASE FOR COMMUNITY MANAGEMENT

During the community management programme, we saw a considerable increase in membership and usage and, more importantly, in user engagement metrics, contributing to the organisation’s overall business objective of sharing best practices across markets and keeping its employees informed, connected and networked at low cost.