When it comes to effective mobile advertising, interactivity is the name of the game. And that’s exactly why one of the most promising young players across the mobile …

When it comes to effective mobile advertising, interactivity is the name of the game. And that’s exactly why one of the most promising young players across the mobile ad landscape is banking on mobile ads that users can not only interact with, but also play with.

Adtile is offering some of the most creative interactivity that has ever been seen on a smartphone through their new launch of Motion Ads, NativeMobile reports.

Using the motion coprocessor, GPS, accelerometer, gyroscope and digital compass that are available on phones powered by both Android and iOS platforms, consumers will soon be able to interact with their ads by shaking, turning and making other movements with their smartphones.

Adtile CEO Nils Forsblom thinks people will want to play with their ads. “Let’s be straight, advertising is not that exciting. For better or for worse, it’s still images and app installs.” In his opinion, these new ads are “something that I think will make people play.”

One of the demos that they have made available involves shaking a smart phone to fill up a drink cup with “coffee” and, once the cup’s full, a list of nearby coffee shops is shown to the user, information that’s drawn from their new partner Yelp’s (the online review site) database. It’s the kind of interaction that’s quite common with smart phone games and similar apps but it’s the first time it’s been used for a mobile ad.

If interactivity holds the key to success in the future of mobile advertising, Adtile just might be on to something big.