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Digital ad fraud is a Major Economic Crime

Digital ad fraud funds cybercrime. And cybercrime, in turn, leads to more ad fraud. There is an entire ecosystem set up to steal from the large pool of dollars -- $100 billion spent in digital in the U.S. per year, and $300 billion in digital worldwide.

Digital ad fraud is a Major Economic Crime

2.
October 2018 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
“there is no law against ad fraud,
but a dozen other laws may be
applicable. For example, computer
crimes (hacking, malware) help ad
fraud and, in turn, are funded by it.”

9.
October 2018 / Page 8marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Identity theft scenarios
Stolen personal info can be sold, and also later used in hacking
https://www.experian.com/blogs/ask-experian/heres-how-much-your-personal-information-is-selling-for-on-the-dark-web/

13.
October 2018 / Page 12marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Copyright/Trademark Laws
Multiple forms of fraud, violating different laws
Quote from Doc Searls,
1. “All four ads are flat-out frauds, in up to
four ways apiece: All are lies (Tiger isn’t
gone from Golf, Trump isn’t disqualified,
Kaepernick is still with the Niners, Tom
Brady is still playing), violating Truth in
Advertising law.
2. They were surely not placed by ESPN and
CNN. This is fraud.
3. All four of them violate copyright or
trademark laws by using another
company’s name or logo. (One falsely
uses another’s logo. Three falsely use
another company’s Web address.)
4. All four stories are bait-and-switch scams,
which are also illegal. (Both of mine were
actually ads for diet supplements.)”

17.
October 2018 / Page 16marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Wire fraud scenarios
Knowingly misrepresenting the capabilities of the … technology
“Allegedly engaged in a multi-million dollar
scheme to defraud investors, as well as a
doctors and patients. charged with two counts
of conspiracy to commit wire fraud and nine
counts of wire fraud.
Holmes and Balwani are charged with two
counts of conspiracy to commit wire fraud and
nine counts of wire fraud.
Holmes and Balwani were accused of knowingly
misrepresenting the capabilities of Theranos'
proprietary blood testing technology. The two
allegedly knew there were "accuracy and
reliability problems," and that it "could not
compete with existing, more conventional
machines," the US Attorney's office said.”
http://money.cnn.com/2018/06/15/technology/elizabeth-
holmes-indicted-theranos/index.html

21.
October 2018 / Page 20marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
“Ad fraud is at ALL TIME HIGHS
both in RATE and in DOLLARS…
… and what’s worse is fraud
detection is not catching it, so
people have a false sense of security.”
Source: https://www.slideshare.net/augustinefou/state-of-digital-ad-fraud-q2-2018

26.
October 2018 / Page 25marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
#defendthespend
“solving ad fraud will reduce the
flow of dollars to what amounts to
‘major economic crimes.’
Then, and only then, will we get
back to REAL digital marketing.”