Essay about Coca Cola Marketing Report

Essay about Coca Cola Marketing Report

1368 Words6 Pages

Coca Cola's mission statement is broad and impressive, including, "To refresh the world", "To inspire moments of optimism", and "To create value and make a difference". These goals are a big part of the company's marketing campaign, which includes memorable slogans like “I’d like to buy the world a Coke”, “Have a Coke and a Smile”, and the most recent “Open Happiness”. All of these campaigns express a broad theme in order to connect with people from all cultures and backgrounds. Coca Cola has always had a diverse marketing strategy that includes TV commercials, live events, and most recently internet advertising.

In early days, Coca Cola's marketing was primarily through print and radio. May 29, 1886, the first print advertisement for…show more content…

Coca Cola's TV endeavors were fairly small until 1956 when they switched advertisement agencies to McCann Erickson. The number of ads and their production standards increased significantly from 1956 to 1963. In 1963, McCann developed the "Things Go Better with Coke" campaign, which proved to have worldwide appeal. The expression deliberately translated readily into every major language, turning it into one of the first successful international advertising campaigns.

Coca Cola has a history of using their marketing power to send messages about real world issues, which fully embraces their mission statement. In the mid-1970s, the United States was in a state of political uncertainty due to the Watergate scandal and the resignation of President Richard Nixon. They took this as a challenge to remind Americans of their country's positive values. The "Look Up, America" campaign showed scenes American's could be proud of. These commercials showed scenes from typical American life, from professional athletes to ranchers. Each commercial had an announcer who said, “no matter what you’re doing or where you are, look up for the real things.” These commercials slowly evolved into a new cheerful campaign to celebrate the countries bicentennial birthday 1976. In 1979 Coca Cola introduce one of the most memorable commercials of all time, featuring Mean Joe Greene.
These television campaigns slowly evolved while making Coca Cola one

syllabus, this assignment is designed to explain, evaluate, show and demonstrate how businesses implement the following marketing concepts:
• Markering Cycle
• Marketing Concept
• S.w.o.t analysis
• P.E.S.T Analysis
• Segmentation
• Targeting
• Positioning
• Costs and Benefits
Assessment Criteria 1.1: Explain the various elements of the marketing process
Marketing puts customers at the centre of a firm 's activities. Rather than producing goods and services and then seeing if people…

Introduction
Coca-Cola, the most popular all over the world. The annual sales of about 300 million bottles and it was one of the largest beverage company in the world today. However, since after the birth of Pepsi, more than half a century, the two companies have been carrying on the competition. They turn adverse factors in market development, seeking opportunities, become favorable factors, adopt feasible marketing strategy, etc are a huge success, finally become a remarkable marketing competition…

PROJECT REPORT ON
“Coca Cola”
Submitted by
Jignesh Sunil Sanghvi
1ST SEM MBA (VTU)
Submitted to
Prof. Reshma
Lecturer MBA (VTU)
Dayananda Sagar College of Engineering
Department of Management Studies
Bangalore
ACKNOWLEDGEMENT
The satisfaction of having completed my project would be incomplete without mentioning the people who made it possible and whose constant guidance has helped me secure immense amount of learning.
I would like to take this opportunity to thank and express my sincere…

In this report, I will be discussing how businesses gain a competitive advantage through the use of various marketing methods.
Marketing is the controlling process that recognises, anticipates and gratifies consumer desires profitably.
Coca-Cola is globally recognized drink corporation and manufacturer. The company is best known for its flagship product ‘Coca-Cola’ which over the years has evolved in order to keep up with the latest consumer trends and demands. Coca-Cola strategically reinvents to…

Introduction
This report will analyze the digital marketing campaign for the product which is Coca-Cola. “Share a Coke” is the name of the marketing campaign. In this report,it will analyze two categories of social media which is social publishing media and social community media. The two criteria which is add value and grow sales also marketing campaign is named “Share a Coke”.
Company and product background
Coca-Cola is a globalization carbonated soft drink company.My chosen product…

A Marketing Strategy comprises of many components which are associated with each other and incorporate a company 's publicising goals. Coca-Cola is a foremost example for successful marketing brand that is known and adored all over the world. The origin of a strong Marketing Strategy consists of a proper analysis, exploring all important factors which are required to achieve a desired target. I explore my knowledge of interest to know the effectiveness of the strategies used by a coca cola company…

The Coca-Cola Company
MKT300
October 8, 2008
A. Introduction
The Coca-Cola Company is the world's largest beverage company, operating in over 200 countries with a product line that includes over 2,800 diverse items. The company's primary responsibility is to develop concentrates, beverage bases and syrups, which are sold to bottling companies that comprise the world's largest beverage distribution system. In addition to product development, the Coca-Cola Company is responsible for product…

The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet.
General information:
128 years on the market
global headquarters: Atlanta, Georgia
products sold in more than 200 countries
net operating revenues in 2013:…

This report highlights the product coca cola and the various different ways it has achieved success in the global market. It will outline various elements relating to consumer behaviour and its implications for creating marketing strategies for this brand. This product is chosen due to its market recognition, brand identity, and market leadership. Firstly, this report briefly describes about the company and its highlighted product coca cola from various articles and the company’s website. Thereafter…