Monday, March 28, 2011

Travel 2.0 Meetup with Founders of GloboMaestro.com

What I love about featuring a new startup is that it could
be very intellectually stimulating for the participants of the roundtable. Think
about it as a Startup MBA Case Study. Just like thinking about your own startup
idea, figuring out how to design the product, market it, acquire and retain
users, negotiate partnerships, hire people... In an hour, you’re going through
the journey with the founders who have just been through the process for the
past year.

GloboMaestro is the web's first collection of true local
travel experts. These experts are top hotel concierges whose business is to
dispense insider advice to travelers every day. Partnered with prestigious
hotel brands, including St. Regis, Fairmont, Mandarin Oriental, The Surrey and
The Bowery Hotel, GloboMaestro empowers concierges to get out from behind their
desks and bring their local know-how directly to consumers via personal blogs, high
quality videos, and direct interactions.

Nicole Cotroneo
is a seasoned news reporter and contributor to The New York Times and The
Washington Post, among other publications. She is a regular travel
columnist for Delta Sky magazine. She also authors the popular food and
travel blog, NY Girl Eats World, and has been seen on television as a
guest judge on The Food Network.

Mark Jolly is a longtime contributing editor
at Condé Nast Traveler, and has been published in numerous top
publications on both sides of the Atlantic. A product of English-Iranian
parents, he has lived in four continents and has reported from over 60
countries.

What intrigued me about GloboMaestro is their slick design,
unique content, and smart business model. To consumers, it is the place to get
high quality video and blog content about hidden treasures of the city; to hotels, it is the place to market their high
quality service, showcase insider access of the concierge, and build relationships
with customers via social media channels.

There are several areas
that would be great learning from Nicole and Mark:

As most hotels have a corporate parent, selling
to headquarters could be a long and bureaucratic process. How did they overcome
this hurdle? What is the most effective way to navigate the complex ownership
and management structure and sell to hotels?

Operating a successful luxury travel site
Globorati.com, what prompted them to start a new business? What are the most
important learnings from working on Globorati that are benefiting their second
venture?

How do hotels measure success of this effort?
How do they measure social media ROI?

How does GloboMaestro maintain editorial control
while getting paid by the hotel?

I’ll be asking Nicole and Mark all these questions. What
would be yours? Check out GloboMaestro.com before coming to the meetup, and get
ready for a night of great discussions and learnings!

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