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Singapore Tourism Board & The WTA

One of the organizations behind this year's WTA Championships in Singapore is the Singapore Tourism Board, which promotes the country's exciting locale and rich culture throughout the year.

Published January 09, 2014 12:11

Lim Teck Yin, Andrew Georgiou, Stacey Allaster, Lionel Yeo

SINGAPORE - With an event as electric and all-encompassing as the WTA Championships, it's important to have the best partners behind it. One of the organizations supporting this year's event is the Singapore Tourism Board, which promotes the country's tourism industry all year.

The Singapore Tourism Board has grown Singapore's reputation as a vacation destination dramatically over the last 50 years. The country welcomed approximately 91,000 visitors the year the organization was established in 1964, which grew to 8 million in 2004, with a goal of 17 million visitors in 2015.

There are many reasons people around the world travel to Singapore. From its beautiful landscaped gardens to its heritage-rich precincts, culture, cuisine, arts and architecture, the city embodies aspects of both East and West in many ways. The wonder never stops either - the city is alive day and night.

And then, of course, there's the crown jewel of the WTA - the WTA Championships - coming this year.

The state-of-the-art $1 billion Singapore Sports Hub, located in the heart of the city, will host the event at the 7,500-seat Singapore Indoor Stadium, an established venue with a history of hosting some of the biggest sports and entertainment performances across the globe. The hosts will transform the year-end, world class event into an international entertainment spectacle, elevating the fan experience.

"Singapore is a wonderful city and I am really looking forward to playing our season finale in this exciting new market for women's tennis," Serena Williams commented. "I've been fortunate to qualify for the WTA Championships in five different cities during my career, and I know that our new partners in Singapore and the fans of Singapore will help take our WTA Championships to new heights."

"Singapore is honored to have been selected as host for the WTA Championships," said Mr. Lionel Yeo, CEO of the Singapore Tourism Board. "This world class event is expected to draw local and foreign tennis fans and add to Singapore's reputation as a vibrant global city by complementing our existing suite of lifestyle offerings. It is also another example of the Singapore Tourism Board's partnership with the private sector to introduce the right software that optimizes our infrastructure."