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Valentine’s Day is one of those holidays that is known for romance, intimacy and adventure. However, it is also a holiday that many feel is just another day one fails to meet expectations. Psychological research has investigated various reasons Valentine’s Day is a holiday in which some love and others loathe. One reason for the dislike of Valentine’s Day is the stress and motives associated with gift purchases. In fact, to give you an idea of the pressures associated with this holiday, a research study conducted by Essig in 2014, showed that 53% of women said they’d leave their partner if they did not receive a gift on Valentine’s Day. Don’t worry though Fellas, research has also indicated that gifts for women are not the most important aspect of this holiday. For example, based on a comprehensive study by Sharp (2011), which included a questionnaire, anonymous diary entries and interviews, 70% of women said they would rather go on an adventure with their partner or try something new (something that sparks the passion) than to receive a traditional gift from their partner. However, those in relationships are not the only ones feeling the emotional strain of this holiday. For this reason the holiday has also developed a new name for singles referred to as SAD, otherwise known as Singles Awareness Day (see: http://www.singlesawareness.com). During this alternative version of a somewhat anti lovey-dovey day, singles may enjoy their time going out to a club with other singles, or even staying in and throwing a little pity party. Furthermore, statistics have shown that this year, only 54% of Americans will be celebrating Valentine’s Day. This is a 10% drop from last year (Essig, 2014). But, regardless of whether you are in a relationship or single, I will provide some tips pulled together by a group of researchers, speakers and trainers known as GoodThink. The people of GoodThink recommend a few helpful tips: http://goodthinkinc.com/psychology-today-valentines-day-survival-guide/1)Put things in perspective, what does Valentine’s Day mean to you? a.V-Day doesn’t have to be what retail says it should. Perception can be reality. 2)If you are single: pity parties are so last year, so snap out of it. It’s time to appreciate what you do have! a.Being single on V-day does not mean being single forever b.Reframe the situation, make a list of pro’s and cons of being single (Mardi-gras is right around the corner) and plan a fun night with friends c. Research shows that when we do something nice for others we experience a boost in happiness and life satisfaction, so even if you do not have a romantic partner yourself, you can help another couple to celebrate their special day, or even celebrate close friendships. 3)If in a relationship, keep in mind what Valentine’s Day is not: a.It is not a day to test your partner’s mind reading abilities; nobody has this ability even when they may seem to. If you have something you are expecting, communicate it. b.Remember the three R’s: reconnect, reflect and romance with your partner.So as with all things in life, one must have reasonable expectations!