Your iV of Inspiration and Personal Development

Art of Persuasion

According to a recent study by the American Marketing Association, 3% of any business’s ideal customers is ready to buy. The remaining 97% have other issues that I will explain in my next article. In this article, I will explain the 3 common fatal mistakes that kill businesses.

Based on the proceeding, most businesses strategize and focus all their attention on the 3% of their ideal customers, who are ready to buy. Focusing on this percentage of your ideal customers creates a fatal competitive environment that could cost you time, and especially money. Competing for the 3% is the most common reason for price wars—which consequently creates profit losses.

The inability to communicate and connect to the ideal customer.

Most business owners have a perfect product, service or idea, but lack the skills to communicate in a way that will captivate their customer’s attention. Communicating in a captivating manner is a skill that requires expertise and focus to master.

The dilemma is to find the perfect solutions to either avoid, or resolve the above fatal mistakes.

The book – Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out in the Crowd, goes into depth in explaining practical processes to connect to the ideal customer. Furthermore, the author offers interactive simplified processes of how to identify the ideal customer, and especially how to use mind triggers to communicate and turn more leads into loyal customers.