There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous.

Even if the trend begins to slow down — we’re still talking trillions in global online sales each year.

Businesses spend a lot of that revenue (and also, time) acquiring more customers. While acquisition is undoubtedly important; it costs up to 7x more to gain a new customer, than it does to retain a current one!

With that in mind, why don’t businesses simply work harder to convert and keep the customers they already have..?

Conversion | Make it Easy!

Your conversion rate is a % measurement of how many visitors to your website take actions that either directly or indirectly impact your bottom line.
It pays to convert the traffic you already have, rather than paying for more traffic you won’t convert:

Experience | Keep it Simple!

Is your business intently focused on its customers?
‘Customer Experience’ is the measure of a customer’s opinion and sentiment towards your brand and the value it provides based on the customer’s entire journey from first to current touchpoint:

Sam is a passionate 'people connector', Personal Branding expert & Founder of OPTIM-EYEZ. He has achieved success for SMEs, national and international organizations, while being ranked as the world’s #1 digital influencer by Webinale, #2 most influential digital marketer by Onalytica and world’s #3 content marketing influencer by ScribbleLive. Catch him on social for cosmic amounts of Digital Marketing tips.