How to Use Content Curation to Improve Your Social Media Efficiency While Getting Results

Then you need to follow the marketing trends that guide the way people do business online.

And today’s biggest market trend? Social media.

There’s only one problem: social media management takes time. What was once relegated to a lowly intern is now a multi-million dollar business, with huge agencies doing nothing more than managing social media accounts.

That’s great for them. But what about for the everyday business owner? How can he or she grow a brand—for yourself or your business—on social media without spending countless hours or dollars?

Glad you asked.

Because today’s technology has a simple answer: content curation. Today, you’ll learn how to use content curation to speed up your social media strategy while reaping all the same results.

A lot of people think the problem with content today is that they aren’t producing it.

There’s a widely-held belief that the secret to growing your brand or authority is just publishing more content. But almost nothing could be further from the truth.

You see, there is already plenty of content out there, and the secret to standing apart just isn’t producing more.

Breaking through the clutter

In today’s environment, there is a glut of too much content. Every single day, writers the world over publish two million blog posts. And that’s not including the hundreds of thousands that get updates, revisions, or new promotion.

In other words, the world is full of too much content. The information overload is on the rise, and publishing more isn’t the secret to standing out.

So why do the big brands still do it?

There are two reasons.

You see, a lot of those posts are published by the movers and shakers in the blogosphere—the Time.com, Huffington Post, and BuzzFeeds of the world.

For those companies, they’re essentially working on content mill model. Publish hundreds of posts a day, and a few will go viral. Major sites like them thrive on the 0.1% that go big, bringing in enough traffic to make the whole strategy worth it.

The other secret is simple: big pockets.

The major players in industries like marketing, technology, and startups simply pay to play. They spend hundreds or even thousands of dollars per article on salaries for content promoters and ad budgets to attract new followers.

If you’ve been frustrated with the 105,573,897,394 results in every Google search, you know what it feels like. And this is a perfect opportunity for you to step in and become the trusted expert.

How?

By curating the best content and sharing it on social media. You can reap the benefits of an excellent content marketing strategy without the expense or effort.

Even better, curated content does great on social media. You can become the source of the best type of content for those that want to learn more. As a result, you’ll become the trusted expert.

You can use curated content to build authority, grow brand awareness, and develop your credibility as a thought leader.

So, how well does curated content work on social media?

How curated content gets results on social media

In the day when everyone has a voice and can share their opinion, those with authority and credibility are the ones who can vouch for what really matters.

That’s why your authority online is one of the most valuable skills you can master.

Examples abound of companies, brands, and individuals who have used the power of content curation to rise to the top of their fields.

Marketer Ross Hudgens used content curation to grow Siege Media into one of the Inc. 5000 companies by skyrocketing his Twitter followers.

Curated content is so important, he says, that “Siege Media wouldn’t exist if it weren’t for content curation.”

An extreme claim? Perhaps. But as someone who manages marketing campaigns for clients like Airbnb, Shutterfly, and Y Combinator—he knows what he’s talking about.

You’ll be able to build up a following of readership through your promotion of the best pieces out there. This attracts people eager to find the best content available, but without the time to sort through everything there is.

(And don’t worry—you won’t need to sort through that content yourself. You’ll have a little secret that will help you curate the very best in just minutes.)

Using this curation can help you with whatever strategy you’re looking for. Whether that’s selling physical products, digital products, or just build up brand awareness, curated content has you covered.

It’s a cinch to follow new sources for content, and you can quickly and easily see the shares in the sidebar. You’ll even get notifications with the content your followers are most likely to share and appreciate.

Even better, you don’t have to worry about spending lots of time revising and refining your posts. Instead, you just need to quickly skim and approve without the hassles of normal content curation.

Share seamlessly in a few clicks

With Scoop.it, you can quickly and seamlessly take a single content piece and share it to all your social networks with a few clicks. It’s a fast and easy process that makes sharing a cinch.

You can also use the Scoop.it bookmarklet from your browser to share content quickly when you find it. No more copy-and-paste hassle. You can be the first to share content in your network.

Make time for conversation and engagement

At the end of the day, you’ll want to engage more with your audience.

Since you’ll be able to automate most of the content curation and sharing, you can save extra time for engagement.

One of the best parts of curated content is that you can use it to maintain conversations with your audience. In a fraction of the time it takes to create a new piece of content yourself, you can share an existing piece of content and use this as a starting point for conversations with your fans.

Putting it all together, what kind of results can you expect to see from curation?

Of course, there’s no guarantee of success—it all depends on the work you put in. (Of course, with Scoop.it’s streamlined system it’s far easier to curate and share.)