Improving Applicant Experience

Improving applicant experience through simplified processes

Did you know there are more than 95 million uninsured North Americans?* As a leader in the life insurance industry, we are committed to helping our industry grow and to raising awareness about the importance of life insurance. By empowering consumers with more information and helping them understand the process, we think we can help life insurers protect more families.

To make the application process simpler for your applicants, we have designed a straight-through process to help enhance their experience. This process reduces the number of applicant touches and offers them more examination location choices for convenience. Additionally, applicants can view a profile of their laboratory tests ranges through Inside Look®, our patent-pending interactive website. This promotes healthy living to your life insurance applicants.