Why Promotional Pens Rule the Promotional Products World

Posted July 5, 2016

If Promotional Products was the Game of Thrones of the business world - promotional pens would rule them all.

Success and power can shift on the turn of a dime, and the strategy that built an empire one day might be the strategy that topples it the next. In that ever-shifting gauntlet where marketers vie for the public's attention, promotional products often the weapons of choice. And while there are always new ones coming on the scene, complete with flash and ceremony, there's nothing quite like the promotional pen to get the results you're looking for.

Promotional pens might seem passe in the 'Age of the Internet', but when you look at the numbers provided by groups like the Promotional Products Association International they are the largest and easily the most popularly used promotional products used by businesses around the world – they make up more than 50% of promotional product sales worldwide.

How? Why? What's the big deal about such a common item? Let’s have a look.

Your Customer Will Actually Use Them!

You see, for a promotional product to be effective, it has to be something that people are going to use. Partly because using it gets the product in front of them, and makes the user think about it, but also because the product's use reminds the customer that the company being promoted gave them something for free which they have found useful in their lives. That positive regard doesn't take a new car or a free laptop to engender, either; sometimes all it takes is a pen. Especially if that pen is reliable, because that makes it an extension of the company it's promoting... at least in the minds of users.

They’re Incredibly Cheap

Whether you're looking for a click pen, or a basic roller ball model, the cost per unit means a company can give away hundreds, or thousands, of pens at a relatively small cost. This makes them ideal for big events like conventions, as well as smaller gatherings where people might just want to take a few notes.

They Come in a Huge Range of Options to Suit Your Needs

Perhaps the biggest advantage of using promotional pens to get the word out about your business is that they are scalable and flexible in a way no other promotional products truly are. On the one end of the scale you have the basic promotional pen. It's cheap and reliable, and it will last as long as the ink reservoir before it gets thrown away. However, for companies who want to make a bigger impression, metal casing pens are also an option when it comes to creating promotional products your audience will find valuable.

In addition to the different styles of pen that are available, pens also come in a variety of shapes, styles, colors, and designs. This gives a company creative freedom to make a design that will catch someone's eye, and which will get noticed. A white tube with black letters on the side is functional, but hardly something that arrests the eye. On the other hand, a pen that has an unusual color pattern, or which has a gel grip for ease of writing, will stand out much more strongly. Not only that, but other people who see it will want to take a look at it, which can spread your brand even wider.

Which Promotional Pen Should You Choose?

Find out more about the promotional pen we believe delivers the biggest benefit to both end user and the business sending them out – check out the best of them all – Banner Pens.