Amazon promises to slash prices immediately on top items at Whole Foods stores

Maybe Whole Foods Market will shed its “Whole Paycheck” image sooner than we might have imagined.

On Thursday, the Austin-based supermarket chain and its soon-to-be owner, Amazon, said they’re slashing prices starting Monday at the natural and organic grocer. That’s the same day the e-commerce company is expected to finalize its $13.7 billion acquisition of Whole Foods.

For years, shoppers have half-jokingly referred to Whole Foods as “Whole Paycheck,” thanks to the grocer’s notoriously high prices. But Amazon, known for its super-competitive pricing, appears eager to erase that perception.