PRZOOM - /newswire/ -
Milpitas, CA, United States, 2011/05/18 - EnContext Advertising™, the creator of embedded video links from an on-screen image of a product to an advertiser's website, has now released Version 2.0 of this landmark technology - EnContextMedia.com.

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EnContext Advertising™ enhancements give advertisers the ability to track in real time every single click consumers make. The service also now offers advertisers the option to pay for viewers clicking on items featured on videos (pay-per-click), as well as a new "pay-per-action" option.

These pay-per-action fees will be charged to advertisers based on conversions recorded on their own websites. Actions will be defined by the advertiser and will reflect the advertiser's business model and needs (such as a registration, an application or a purchase).

This new pay-per-action option enables an advertiser to pay only when a click on an item seen on a video is followed by an action on the advertiser's website, or to opt for a combination of the two models (pay-per-click and pay-per-action).

“Advertisers have begun to see EnContext as a way to allow viewers to make an immediate connection to a product while they have an emotional and visual tie to the product” says Jean Touboul, EnContext Advertising™ founder. “A consumer is more interested and apt to make a purchase on the spot when he or she sees something of interest on the screen. As a result, we feel that the pay-per-action model is very appropriate for EnContext Advertising™.”

EnContext Advertising™s merges both video and Internet technology by linking one or many items seen in a video frame to multiple product pages via an Internet connection and smart data base. Any click from the viewer on an object “tagged” by EnContext is recognized by the EnContext encoding technology, translated into a link by the database and optimization tools. Business rules enable advertisers to define very specific targeting criteria.

EnContext Advertising™ is a fully developed solution with a fully functional demo at encontextadvertising.com/.

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