Tell us about the Opportunity / What is it?

Native advertising is an online marketing method, enabling brands and digital agencies to reach a male audience within the flow of editorial.
It is branded editorial that matches the type and quality of a publisher's own content and therefore engages readers, whilst imparting your brand's values and supporting your marketing goals.
New technology has allowed this process to become automated, without compromising the custom aspects that make native advertising so effective. So now you can get high impact and high scale with automation.

What is the Marketing Objective?

1) Brand Engagement,
our service will guarantee that your branded content is viewed by the right audience, by being in relevant positions on online male titles including Shortlist, National news sports sections and niche blogs. The content is clearly labelled so the consumers know that the content comes from the brand and a level of trust can be built.
2) Engagement,
with industry benchmarks of 1% Click through rate, 3% call to action and an average of 90 seconds time spent with the content, our platform makes sure that your content is engaged with.

How does it work?

1. We write your content.
We work in collaboration with professional journalists to create or curate high quality news stories and/or features for your brand/product.
2. It is served via our platform onto relevant websites and placements.
We help you select from a choice of over 1500 National newspaper, magazine and specialist websites. Reaching an engaged male audience in a non-intrusive way where they are already consuming content.
3. Optimise and reporting
Our platform gives you the most control, best performance, and deepest insights around your content.

Who's used it in the past?

We have worked on native advertising campaigns with both agencies and direct clients across a range of verticals including, B2B, finance, fashion, automotive and technology.

Features / Benefits

Unlike other digital advertising formats such as display and PPC, our native advertising solution places branded content in the stream of the news. There is no distraction or break in the flow of the user experience.
* Branded editorial within a trusted environment
* Guaranteed exposure to a male audience
* In-depth advice and/or thought leadership opportunity
* Brand awareness
* Drives traffic
* Scalable
* Long term benefits
* In depth analysis/reporting