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True North

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Every day people create and design. Problems are discovered and in turn solutions are found. Lives are intertwined and deeply impacted by these experiences. True North is a podcast which looks to uncover these stories and highlight the testing and research which drives the innovation.

Every day people create and design. Problems are discovered and in turn solutions are found. Lives are intertwined and deeply impacted by these experiences. True North is a podcast which looks to uncover these stories and highlight the testing and research which drives the innovation.

Every day people create and design. Problems are discovered and in turn solutions are found. Lives are intertwined and deeply impacted by these experiences. True North is a podcast which looks to uncover these stories and highlight the testing and research which drives the innovation.

Episodes

When tragedy strikes & everything you've worked for is taken away from you, how do you respond? In this episode we hear the story of how someone took a devastating event & turned it into a company which changes the lives of thousands.
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Motivated by the preventable death of a young girl, a group of students set out to design a better solution to anaphylactic allergies and in the process create an award winning idea.
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In this episode we learn about a revolutionary dance program which has been liberating Parkinson's sufferers from their symptoms through movement and music. Where does UX come into this? Well, they received a grant from Google to create an augmented reality application to bring their dance classes out of the studio and into the world of their students.
How does you design an AR product which needs to cater for the many and varying symptoms which impose upon a person with Parkinson's...

This is the first episode in a mini series which revolves around the UX Awards, the premier independent awards, which this year will be held in Palo Alto, California on November 8 and 9. To learn more about the awards, as well as how to enter, go to uxawards.org.
In this first episode we speak to the awards founder, Beverly May. We learn why they were created, and how this year the awards are focusing on the future of UX.
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In 2016 a design partner from Google Ventures (GV), Jake Knapp, released a book called Sprint. The book introduced the idea of Design Sprints, a concept that had existed within Google for several years and was a mainstay in the toolset employed by GV with their portfolio of companies.
The beauty of Jake’s book is that it is very specific, there is even a 15-page checklist for when you are running your own Design Sprints. This however did not stop a swathe of folks from appropriating the...

Imagine for a moment that we are back in the early 2000’s – 2005 to be specific. You are in San Francisco & own fledgling design agency. You saw first hand the highs achieved by those at the crest of the dotcom bubble & what happened to them once it burst.
The design agency you started only a few years early has begun to attract some amazing clients. Celebrities, technology companies like Google & industry giants like NASA. So, what would you say if a new, unproven start-up came to you &...

In recent years Atlassian has grown from 4 designers to over 120. In this period they've undergone rapid change & widespread scaling challenges. In this episode we go inside their design, growth & UX teams to learn their tips & secrets for continuing to perform at an elite level in order to deliver a world class product.
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Loop11’s co-founder Shefik Bey speaks with Elizabeth Churchill, a Head of UX at Google. Elizabeth has also been the Director of Human Computer Interaction at the eBay Research Lab, as well as having held senior research positions at Yahoo and Parc and she is currently a distinguished visiting scholar at Stanford university.
They discuss Elizabeth’s background in psychology and path into UX via AI (1:33) then how she moved into he roles at eBay and Google (2:40). Shifting between...

Loop11’s co-founder Shefik Bey speaks with Janaki Kumar, the VP Head of Design and Co-Innovation Center at SAP and the author of ‘Gamification At Work: Designing Engaging Business Software”.
They also discuss her Woman of Influence Award and what it meant (2:20), what she feels her strength and decision that led to her position in the industry (3:37) and how innovation lies at the seams of multiple disciplines (5:52) and how this aided her. Janaki’s key area of focus at SAP (8:40) and how...

Loop11’s co-founder Shefik Bey speaks with Sarah Doody. Sarah is one of those people who can make you feel exhausted purely because she seems to be doing so much. In recent times she’s been a director of product development and user experience, a curriculum developer and instructor at General Assembly , an entrepreneur, a popular speaker at conferences around the world and the creator of a popular newsletter, The UX Notebook.
Shefik and Sarah discuss how her UX career got to where she...

Loop11’s co-founder Shefik Bey and Kathy Baxter dive into UX research, geeking out in a way that only years of experience can lead to. Kathy covers a lot, including the difference between enterprise and consumer user research based on her time at Google, eBay, Oracle and Salesforce.
They also discuss how she got into UX and where her passion came from (2:43), the challenge of realizing you and your peers may not be representative of your product’s users (7:08), the importance of students...

Loop11’s co-founder Shefik Bey talks to Aarron Walter, who is currently the VP of Design Education at InVision and before that he was employee number four at MailChimp where he founded their UX practice. Shefik and Aarron dive into topics including common problems design teams face and the internal conflict designers often face when trust into positions of leadership.
They also discuss what a VP of UX Education is and is it an internal or external facing role (1:29). The common themes...

Loop11’s co-founder Shefik Bey talks to Jeff Veen. Jeff is a Design Partner at True Ventures, where he spends his time helping companies create better products. He also does as an advisor for companies like about.me, Medium, and WordPress.
Previously, he was VP of Design at Adobe after they acquired Typekit, the companyhe co-founded and ran as CEO. Jeff was also one of the founding partners of the user experience consulting group Adaptive Path. While there, he led Measure Map, which was...

This is the first episode in a mini-series, between season 1 and 2 of True North, called the ‘Master Series’.
Loop11’s co-founder Shefik Bey talks to Jeff Gothelf. Jeff is the author of the best selling book Lean UX and the soon to be released Sense & Respond. In this fascinating chat they talk about the new book Sense & Respond and why he and Josh Seiden wrote it (4:42). The pros and cons of siloed teams (8:00), creating a culture of continual learning (9:21), the dichotomy of rewarding...

This episode is the third in our mini-series, Design Horizons, and is the season finale for True North. We feature interviews with Jeff Gothelf, Andy Budd, Chris Thelwell, Jake Causby and Joe Robinson.
As with many trends that have seen a rapid rise, there is a strong likelihood that there may be an equally strong decline in design. It is fear of this risk that is prompting many designers to call for their fellows to prove their value. It stands to reason that, if designers can prove...

This episode is the second in our mini-series, Design Horizons, where we speak with design leaders from around the world. We discuss issues they believe to be the highest priority in the design and UX industry.
In this episode we look at the UX Design education problem and hear how to schools (plus Google) are looking to fix it.
Follow us at truenorthpodcast.com or on Twitter.

This episode is the first in our mini-series, Design Horizons, where we speak with design leaders from around the world. We discuss issues they believe to be the highest priority in the design and UX industry.
In this first episode we look at diversity and hear how one lady in particular is not only thriving in a male dominated arena, but also helping to pave the way for other women.
This episode feature Jeff Gothelf, Jared Spool, Andy Budd, Georgie Bottomley & more...
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Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe. They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO).
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Most of us do whatever we can to avoid advertisements. Many of us use technology to block or avoid them. So what happens if your company revolves around getting people to not only opt in to see advertisements, but to view them dozens of times per day? This is the challenge in front of Unlockd. We dive into the diary study which was used to test the app and inform the company’s direction. What they found will surprise you.
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The Royal Children's Hospital in Melbourne, Australia, sees tens of thousands of children each year. Many of them are extremely anxious about the testing and procedures they need to endure during their treatment. We tell the story of how an app was created, using thoughtful UX, which made a significant improvementin the anxiety levels of, and gave back a feeling of control to, these kids. To be notified of new episodes subscribe to us on iTunes, join our newsletter or follow us on Twitter...

Duration:00:19:54

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