Who We Are

We are Athletic Armory co-owners Jeff Baird and Josh Ochoa. We started Athletic Armory with a vision- to create an all-encompassing, friend-based fitness community. The fitness realm is highly dynamic, with countless styles and numerous philosophies spread across millions of enthusiasts and industry-leading professionals. With that in mind, we understand that your lifestyle and goals are unique. We seek to bridge science with innovation and application, and provide exercise and nutrition services based on individual demands.

We, at Athletic Armory, pride ourselves in providing unparalleled customer service. Your fitness goals are as important to us as they are to you and we look forward to assisting you in your every fitness need. Ultimately, your success in the fitness industry is marked by your long term commitment to a new, and oftentimes challenging lifestyle. Needs, desires, setbacks, and capabilities vary from person to person and do not fit uniformly across any single "stock" training or nutrition program. That is where we come in. We want to make this experience as rewarding for you as humanly possible. It is our goal to get to know each and every one of you individually so that we can tailor your program to fit your lifestyle. By designing our training and nutrition programs around your lifestyle, you are more likely to make fitness a permanent part of your everyday routine. We will not let you fail.

Several factors affect body composition, sports performance and general health. Among the easiest to modify are exercise and nutrition. It is our mission to provide you with the latest in scientifically proven exercise and nutrition guidance. We offer fully personalized exercise and nutrition programs designed to accelerate your progress towards your fitness goals. We start by getting to know you. You are our focal point.The more information that we can gather about you, the more we can customize your program. We then design your program (training, nutrition, or both) for you to realistically meet your goals within your lifestyle parameters.

Jeff Baird

Josh Ochoa

Athletic Armory

Our Mission Statement

To positively impact the world through our key core values, one engaging experience at a time.

Our mission statement is simple and broad. Why? Because, we want to positively impact as many people as humanly possible any way that we can, regardless of race, gender, need, or fitness status. By broadening our scope, we open our selfless flood gates to others in need. From charitable donations, to engaging interactions and amazing customer service, we eat, sleep, and breathe positivity... and we seek to spread it like wildfire.

Core Values

Leadership- always take initiative in your pursuit, regardless of the circumstances. Live to lead our team with unconditional pride. Embrace the journey. Flourish through it's highs and persevere through it's lows.

humility- know that you are no better or worse than the next person. Every single human being is, in some way, shape, or form, just as capable of accomplishing greatness as you are. With that in mind, approach others with an open heart and an open mind, and show respect, the same way that you would like to be respected.

Integrity- always do the right thing, ALWAYS, regardless of who is or is not around. It is easy to do the right thing when it is convenient and rewarding. It is much more difficult to do the right thing when it is not. Regardless of the circumstances, do the right thing. Do it for others, and not for external recognition.

Passion- to accomplish our mission with a continuous and compelling level of emotion.Genuinely love our mission and everything that it represents. Everything else will take care of itself.

Open-mindedness- understand that there is no right or wrong way of doing things, but that different strategies or philosophies produce different results.Fitness is an art form. What is "right" or "wrong" is not a matter of debate. Rather, "right" is a matter of enjoyment, sustainability, and an understanding of training adaptations. Open your mind to the industry's vastness and do what is best for the individual in need, despite your personal biases.

Knowledge and its pursuit- crave any and all information that aids in you fulfilling our mission. The human body is an extraordinarily complex machine with a lot of working parts. Your knowledge is directly proportional to your impact on another's life. The more you know, the better able you are to help another in need. Acquire as much knowledge as possible and increase your help- ability.

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