Archive: “Bullets”

Hello Charlie were commissioned to direct, produce and edit the music promo for Archive’s single “Bullets”, taken from their album ‘Controlling Crowds’.

The promo was shot over two days in a train

carriage and on location, featuring Jayne Wisener in the lead role. Shot using RED, DOP Joel Devlin designed a moving lighting rig to simulate the motion of a train in transit.

Working closely with Archive, the promo was part of a larger conceptual narrative structure based around the entire essence of the ‘Controlling Crowds’ album, which extended to its artwork, viral campaigns, live tour screen animation and DVD design.