Branson isn't exactly a big town, and Main St. is extremely obvious. How could someone take this photograph and not be aware of this? Or did someone just come across this picture online and make a bad assumption?

If you're at the corner of Main and Fifth, then you're "living on Main." I don't understand how that can be confusing. Just because the official address says Fifth doesn't mean that you're not "on" Main. When you walk down Main, you come to the building. When you look out your window, you see Main St. How is this anything but being "on" Main? It's also "on" Fifth, but that doesn't have the ring to it that the community there sees in Main.