Posted tagged ‘holiday advertising’

This blog is a shout out to Big Lots for using real sized women for their holiday ads. I saw the first one for Black Friday and then the one that followed where they sang “Christmas doesn’t happen without me.”

It was so refreshing to see ads that don’t feature stick figures dancing and singing. And to have the words of the song recognize how hard many women, moms and heads of households work to get the gifts and the holidays together was wonderful as well. I can see the average Big Lots consumer saying to themselves, “Big Lots gets me. They realize how hard I work to make the holidays special and they are going to help me do it.” I would love to see their loyalty ratings before and after – I truly hope they get the jump they deserve.

The only thing that saddened me was to see the stupid comments on the YouTube site where I grabbed this link. I am always amazed at the ignorance of the average person who feels the need to take the time to say something negative about an ad. At least there were some positive comments on there as well. Sigh. I long for the days when we didn’t have to see everyone’s opinion of everything. But then I guess, no one would read my blog. Drat. Another catch 22.