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A thorough executive summary and an overview of the company, its history, background, and

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A thorough executive summary and an overview of the company, its history, background, and

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Asked: Nov 22nd, 2014

Question description

The final six- to eight-page paper will demonstrate a comprehensive
understanding of the course topics and concepts. The title of the paper
will be “An e-Business Analysis of _____________.” The blank will be
filled in with the name of a company you select that is doing business
online. It can be a traditional brick-and-mortar company, or one that is
completely online. The company can be in any of the four categories of
e-commerce. The goal in writing the Final Paper is to demonstrate an
ability to analyze a company based on the concepts presented in this
course. The paper will discuss the following:

A thorough executive summary and an overview of the company, its history, background, and stage in the company life cycle

The need(s) the company addresses and the customers it pursues

The role of the Internet in strategy: business strategy,
Information Systems Strategy (IS), Information and Communication
Technology Strategy (ICT), and e-Commerce Strategy (EC)). Also, address
the knowledge management strategies the company uses.

The online user types for this company and the e-commerce considerations.