After its successful launch in many Asian markets like Malaysia and India, Hyundai which is a Korean company decided to launch it in Pakistan. Hyundai Santro was not hugely marketed in Pakistan and the company relied to on its “above the line” (ATL) advertisement in neighboring India.

Below the line (BTL) marketing is being done by the showroom owners and the exclusive dealers in various cities in Pakistan. The car has not got any specialized features if we compare it to the international market but it certainly has a lot to offer in the Pakistani market. A huge gap of buying power exists in Pakistan between Suzuki Mehran and Toyota Vitz, Suzuki Swift, Chevrolet Joy etc. Hyundai has tried to explore this gap and capture this market of huge potential.

Car is available in six different trims having different prices according to their specification. Overall it is an acceptable 1000 cc car with a good A/C, power windows, strong suspension, a 5-speed manual transmission and a good urban look.

It certainly suits the needs of small Pakistani urban families who don’t have large parking lots in their houses and offices. It has a nice mileage and runs well on CNG making it further a good choice for many. This compact car is seen running on Pakistani roads everywhere nowadays.

We may conclude that this car has achieved a place for itself in its category. But there is need for the improvements in newer models. It has a high back shape which makes it a bit shaky and uncomfortable on the rough roads. It has not got the best of road grips as well.

Hyundai Shehzore Pickup is seen everywhere on the roads in Pakistan. This fact is an evidence of its success in Pakistan. Company very wisely decided to launch as no other automobile company was offering such a commercial pickup. It was launched at a very good time and company surely has reaped its crops against its investment.

17 Comments

Is there any body can tell me Hynudai Santro is actually available in Pakistan right now?? Because I did not see any thing either in media or there website? also, Can anyone tell me contact details of any Hyundai dealer?
Thanks

helo guys santro is much than mehran ,acctually mehran is not a car it is piece of garbage whitch u purchase from market in 5lakh suzuki swift is really one of the shit car alternatvely u can buy vitz but price of santro is not so high cuz due to efi is consumption is too low u can say like 70cc and in gv model their is three baby cylinder and u have comlete space in back 3rdly it is in power windows comfortale drive like other big vehicals