Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.

I think Thom you're being a bit mellow dramatic - the only thing Apple did do wrong with the launch of Final Cut Pro X was the failure to provide the FAQ when it was launched and prematurely stopping the sale of Final Cut Pro 7 to those people who rely on it (they should have kept selling it and provided a free upgrade to Final Cut Pro X who wanted it once the features they need had been added). They re-wrote it from the ground up and failed to communicate with the customer base, both existing and potential, that it was a clean slate and many features that might have existed in version 7 had to be re-written. The lack of communication by Apple has always been a killer but this goes back to this paranoia Steve Jobs has about making a 'big splash' with 'lots of razzle dazzle'.

With that being said Apple is developing for the pro segment of the market but they aren't going to be dictated to by 0.0001% of the marketplace who sit there pointing their finger and screaming across the table demanding xyz features to be added. Microsoft has been the bitch for the enterprise market for 20+ years that has pretty much crippled any expansion beyond the Office/Windows duo (yes, they do offer middleware but it pales in comparison to the duo of Office and Windows) - Yes I am happy that Apple is going to focus on the bulk 95% of end users out there rather than pandering to the niche 5% whose demands never corresponded to an equal volume of purchases to cover the costs.

Lion is a testament to the new 'business approach' given the features they've added - do you add all the crap that so-called 'power users' want or do you fix up Finder to address long standing complaints that come from real end users - you know, normal people who use their computer on a regular basis? I mean, good lord, you swear as though some people on the internet have a lofty sense of entitlement believing that some how Apple owes them - last time I checked when I bought my Mac I wasn't signing up for a cult, support group or an unpaid member of the 'Army for the protection of Apple'.