The StickMonkey wants you to get personal with me

It’s not difficult, and it doesn’t have to be invasive. People who buy things want their decisions validated. We want to see it first from the performance of the product or service.

We also want validation that the information collected about us is used to craft thoughtful suggestions to deepen the relationship.

Nothing engages me more than a personal email containing information or a relevant offer.

I’m not alone in my preference. According to The E-Tailing Group, 41% of people surveyed indicated that actually do purchase more from retailers sending personalized emails based on past browsing and buying behavior.

Another survey shows that 58% of us are looking for a more compelling offering personal services and benefits. After all, that’s the reason we have a relationship with a brand.

We’re saying, “Hey, I’ve invested in you. Now it’s time for you invest in me.” This investment goes beyond the virtual lip service many companies push out on social media.