A Psychedelic Wine Label for a Boutique Wine Producer in South Australia

Athlete - DRW Pedro Ximenez

"Pedro Ximenez is a sweet Spanish white grape variety. Although having made somewhat of a resurgence in recent times, for many years it was considered a ‘retro' grape of a bygone era, due to its prevalence in the late 1960’s and early 70’s. Dirty Row Wines asked us to touch on this sense of nostalgia for the label design of their interpretation of the wine. Working with illustrator John Draper, we developed a label inspired by the psychedelic art of the late 1960's.