Don’t Take the Content Creation Journey Alone – One of the hardest tasks for a social media / content manager is creating content that adds value 365 days a year. No matter how appealing of a brand you work for, it’s not easy to ALWAYS be relevant, interesting and worthy of your consumer’s attention. It’s easy to spend the majority of your day trying to create the perfect graphics and craft catchy copy. While the content journey is often long and tiring, there’s so… http://ow.ly/2OYYBq

3 Reasons Employee Advocacy is the New Marketing Paradigm – The marketer’s job keeps getting harder. In one way, modern marketing technology empowers marketers to connect, reach, engage and measure results like never before. The problem is that without a sizable ad budget, the marketing department’s reach is limited. The solution isn’t to ask for more headcount or more ad budget. The solution is the employee population. The solution is employee advocacy.Content ShockWhe… http://ow.ly/2OXObm

SMToolbox: Engage Your Audience with a Quiz from Qzzr – There is no question that people love quizzes. Some of the more popular Buzzfeed quizzes have had more than 20 million people take part; the most shared post on the New York Times last year was not an article, but a quiz. Can your social engagement and content benefit from a quiz? This week in SMToolbox we take a look at how you can use Qzzr to build a free quiz quickly and easily.A survey of the most shared conten… http://ow.ly/2OWLeW

Why Google is the Mobile Media Leader in America – comScore released data reporting key trends in the U.S. smartphone industry for August 2014. Apple ranked as the top smartphone manufacturer with 42 percent OEM market share, while Google Android led as the number one smartphone platform with 52 percent platform market share.Once again, Facebook ranked as the top individual smartphone app. But the more important trend in America is that Google has achieved what no other… http://ow.ly/2OW0Fa

What Customers Expect on Social Media: Are You Doing It? – Social media is a fantastic tool for assisting customers. However, customers understandably have high expectations when it comes to relying on social media to get help. We live in a culture where instant gratification reigns supreme.If you’re planning to use social media as a way to connect with customers who need resolutions to problems, you’ve got to do it right.Customers Expect Fast Results, Around the ClockA… http://ow.ly/2OTlvJ

How the Crowd Makes Elections Better – Crowdsourcing has been deployed in all manner of ways, with an increasing number of them being in political type applications. One of the more interesting is in monitoring elections. A recent paper has explored the impact such citizen based monitoring of elections has had on the whole process, and in particular on whether it ended up increasing voter turnout.Their hypothesis was that such community based actions would h… http://ow.ly/2ORieY

Facebook’s New Video Enhancements: How You Can Benefit – With over 1 billion (yes, that’s an “illion” with a “b”) video views on Facebook¹ each and every day around the globe, the social behemoth has been fine-tuning their product offering throughout the year. Just in the last few months alone we’ve seen six major enhancements, two of which are still in their infancy as they continue to be rolled out over time.Now PlayingWith as many as 93% of brands reporting that they… http://ow.ly/2OPDho

9 Reasons Not to Use a Social Media Management Platform – With so many social media management tools cropping up all over the place and prices ranging from tens of dollars to thousands of dollars, you need to be asking yourself, “Does my company really need to use a social media management tool?” Here are 9 reasons you should not be using social media management software: 1. You are not concerned that your competitors have an edge over you by using tools to fi… http://ow.ly/2ONCzD