The article is the result of a need for a definitive guide for the creation and implementation of third-party metadata. Now that Facebook and Twitter have their own proprietary metadata schemes, the time had come to look at how those schemes impact the creation and overall message of online content.

Frustration with scattered resources and a lack of editorial guidelines led me to believe that other folks might like to learn about this as well. (I’d been thinking about third-party metadata quite a bit, as a part of a work project.) MY PAIN = YOUR GAIN.