Swiftpage to acquire Sage contact and CRM solutions businesses

Published on February 19, 2013.

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Englewood, Colo.—Digital marketing company Swiftpage has reached an agreement with The Sage Group to acquire its Sage ACT contact management and Sage SalesLogix CRM businesses.
While financial terms of the deal were not disclosed, Swiftpage said in a statement that it has raised "significant" capital from a group of partners that includes Sage and technology-focused private equity investment company Accel-KKR.
Swiftpage's existing marketing products, which include email, social media, lead qualification and contact management solutions, are aimed at small and midsize businesses.