User experience storyboard for a sales associate preparing for an appointment.

User experience storyboard for a sales associate sending an email about new sports gear.

Interaction details for iPhone experience.

Concept screen showcasing how a sales associate would capture information to help set up a user profile.

NIKE Retail

The goal of this project was to build tools that empower Nike sales associates with knowledge and insights to better serve consumers.

This project was kickstarted after we interviewed Nike sales associates about their experience with the new mobile point of sale devices. They appreciated being able to 'check out' consumers without a cash register. However, they also wanted the ability to keep a customer profile, see the purchase history and make appointments to encourage customer engagement.

I was the Associate Creative Director for this project. I oversaw all the scenarios, user journeys, research and wireframes created by the team.