Colourful Canine to Take up Residence at Luxury Newcastle Hotel

Posted on the 9 September 2016

An
unusual canine guest will be taking up residence at Crowne Plaza
Newcastle-Stephenson Quarter as the hotel and its developer, Clouston Group,
show their support for St Oswald’s Great North Snowdogs Trail.

A giant snowdog sculpture, designed and painted by
Newcastle-based visual artist, Louise Bradley, will take its place outside the
hotel on the city’s Forth Street from September 19, for ten weeks as part of
the event which is inspired by the Raymond Briggs creation, The Snowman and the
Snowdog.

A trail map and dedicated app will encourage people to become
tourists in their own city, collecting points as they discover each of the 60
colourful canines on display across the North East.

When the trail ends, the sculptures will be auctioned off at
an event in December with all proceeds going towards supporting children with
incurable conditions.

Andrew Fox, general manager at Crowne Plaza
Newcastle-Stephenson Quarter, said: “We’re delighted to be supporting St
Oswald’s Hospice Children’s Service and taking part in the Great North Snowdogs
Trail.

“It’s a fantastic way to support a great local charity while
helping to attract thousands of visitors to the area. The snowdog will
certainly be the most unusual guest we’ve had stay with us and I’m sure at ten
weeks, will hold the record for the longest residency!

“We
chose Louise’s design as we think it will have a wide appeal to the business
people, families and children who visit the hotel. We’re looking forward to its
arrival in September and welcoming those who take part in the Snowdogs Trail.”

Louise Bradley, a professional visual artist based at 36
Lime Street Studios in Ouseburn, added: “Snowdogs is such a great project to be
involved with. It’s fantastic to be able to create a piece of art for the
public to enjoy and at the same time support St Oswald’s Children Service.

“I’ve chosen a bright colourful design which is inspired by
plants; the way they grow and their colours, shapes and forms. To give an
Autumnal feel, I’ve painted the snowdog with seasonal plants in beautiful
seasonal colours. I’m pleased with how it’s all coming together and can’t wait
for it to go on display.”

The snowdog will be on display from Monday 19 September. You
can find it outside the Crowne Plaza Newcastle-Stephenson Quarter hotel,
Hawthorn Square, Forth Banks, Newcastle upon Tyne.