Content

The goal of social media is to accelerate your visibility so that more people know, like, and trust your business, your brand, and you as a person. The problem today is too many marketers are doing the exact opposite. You are diluting your visibility instead of amplifying it.

Recently a consultant who I advise asked me if she should start a Podcast. My response (which is the usual response to everything) was…

Every so often, I sit down and my computer and fail to find a topic to write about. The ideas seem to slow down to a screeching halt and I’m left trying to cobble something together that is of value for you.

Picture this: The web company you’ve worked with for the last five years has suddenly gone out of business. You’ve called and emailed them repeatedly and you are unable to get a response. You desperately need to log into your website but your username and password don’t seem to be working. Frantically, you’re trying to find someone else to help you only to discover that you don’t even own your own website.

That’s right, your domain and hosting are all owned by the web company you hired and your hands are tied.

When you are planning your marketing for 2017, remember to utilize all of your assets! Your content is an asset.

Content is how you establish credibility and provide value for your community. It’s important to look back on what your audience responds to. By understanding what they liked or didn’t like, you know what to focus on in the future.

How much thought did you put into choosing your channel when you dove into the social media scene?

I’ve been thinking about all the social media noise, and all the different places that you can go to use social media like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, WhatsApp, YouTube, Periscope, Meerkat, and Facebook Live. Or you can blog, or write for the Huffington Post, Medium, Entrepreneur.com, BusinessInsider.com, Tumblr…you name it!

There are so many different ways to market your content, it raises the question…

There are plenty of things about social media to be mystified about, but hashtags are not one of those things.

They might make you crazy, and you might not get what all the fuss is about, but they can make a world of difference to you on some social networks. They can open up new connections for you, or group together existing conversations, or get your content out in front of more people.

So, what the heck is a hashtag and how can you use it in your business? Let’s find out…

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