That, she said, translates into $176 in savings for taxpayers because tourists generate new tax revenue.

"It's not just about having people come to Jacksonville and see our beaches and see our downtown, it's actually about them leaving an economic impact in here," Jimenez said.

Aside from the economics of tourism, Jimenez said First Coast leaders will also voice their opposition Wednesday to a law regarding out of country drivers.

The law requires them to get an international driver's permit before coming to Florida.

Jimenez said Visit Jacksonville is opposed to the legislation because it is hurtful to snowbirds.

"The legislators made a decision last week to reverse that, which is great. A lot of our visitors come from Canada. They come driving. They're snowbirds, so they spend the seasons here. So that is important for us," she said.