Background: Helvetica typeface was primarily released as Neue Haas Grotesk. It was designed in 1957 by type designer Max Miedinger for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland. A strong central series with reduced & extended forms and tremendous weights tailored. It is the trendiest san serif font in the world. It is very legible.Designed 1957 by Max Miedinger.