Ethics Lab

Ethics Lab is an innovation lab focused on complex moral problems I co-founded at Georgetown University. I developed two concepts for the lab's core visual identity—one based on a hand-drawn squiggle that represents the design process, one featuring a series of colorful nodes indicating the networked nature of the lab's method—and was the creative lead on everything from event design to space planning to fundraising materials. End-to-end branding work included designing a custom site managed on Wordpress and setting the creative direction for the lab's multi-channel social media presence.