Defining Marketing as 4Ps, 7Ps or any number of Ps is a numerical art - is there more than what seems to be oversimplified into Ps? Explore the 'patterns' around us...some call it marketing as well!

Sunday, November 27, 2005

Golden Rules ...Freakonomics!

Found an interesting blog today on Business perspectives and thoughts that impact day-to-day businesses. 800ceoread's blog surely provides an insight into what leaders of today think and do, that makes them what they are!

For instance, an entry on the blog "Don't trust, Just Verify" mentions the Golden Rules of a few leaders. Originally covered in Business 2.0, it talks about the "Golden Rules" that leaders follow in their business.

Warren Buffett's Golden Rule is "There Can't Be Two Yous"

"When you get out of bed in the morning and think about what you want to do that day, ask yourself whether you'd like others to read about it on the front page of tomorrow's newspaper. You'll probably do things a little differently if you keep that in mind. "

"So much of what we hear and what we're taught turns out to be false on closer scrutiny. Whether it is expert advice, what you read in the paper, or what your mother told you, if it is important, take the time to figure out for yourself whether it is really true. "

His perspective is probably reflected in his book. Though I had not heard of "Freakonomics" till I came across this review, a close look definitely makes it an interesting piece to look out for. Will talk more of this book, once I catch hold of an edition, but it suely sounds an exciting pick! Read the review and you would understand.Check this...

"Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives - how people get what they want, or need, especially when other people want or need the same thing."

and

"Freakonomics establishes this unconventional premise: if morality represents how we would like the world to work, then economics represents how it actually does work."