Tips to sell your dress fast

You can see that buyers are viewing your wedding dress but you’re just not making that sale. Follow our tips to get interest and attention on your dress.

1. Improve your listing

Stillwhite attracts thousands of brides month that are looking for their dream wedding dress and are ready to spend. We want you to make sure your listing is in the best health to give your dress the attention it deserves.

Photos

Professional photos from your wedding day are a great way to show off the beauty of your dress. Buying a wedding dress is an emotional sale, and seeing a picture of you looking stunning is sure to catch a buyer's attention. At minimum we recommend including:

A full length shot to show off the silhouette

Close ups focusing on detailing and fabric

Any unique features and embellishments

Including clear, high resolution photos is very important. You must be the copyright holder of the image and you can include a credit to the photographer. We recommend images at least 1600px wide.

Correct designer

Check that you have spelt the designers name correctly. Be sure to include your dress in the right categories so it appears in all relevant search results.

Listing description

Let buyers know why you fell in love with your dress. Some things to mention: :

Why you fell in love with your dress

How did the dress make you feel wearing it?

Any alterations / embellishments you made

What’s your favourite thing about the dress

Describe the fit, fabric and the details. Think about how the dress feels and how it moves.

Always write in first person so buyers are reminded they are reading the words of the owner.

Verified email address

Verifying your email not only ensures you receive new message notifications, but tells buyers you are active and ready to respond to their inquiries.

Profile image

Giving yourself a profile pic gives you an identity to a potential buyer. Buyers see this in the ‘Meet the Seller’ section of your listing and when chatting to you through the messaging system.

Response rate and time

Always respond to every message you receive from a buyer in friendly and timely manner. A high response rate and quick response time show that you are an active seller and will result in more enquiries.

Dry clean

Brides want to feel the dress they are buying is good-as-new. Dry cleaning your dress will help preserve it and make it look as stunning as it did the first time around. We strongly suggest dry cleaning your dress before listing on Stillwhite. Think of it as an investment to help you sell your wedding dress faster.

2. Attract more buyers for free

Get attention and create a buzz about your dress. Here are a few ideas to promote your wedding dress all for free!

Instagram

If you have an Instagram account, share the best photo of your dress and a link to your listing. Tag your suppliers, photographer, make-up artist, florist, hairdresser, bridesmaids, husband and don’t forget @stillwhite!

Fashion

With wedding fashion constantly changing and evolving, wedding dresses by particular designers and styles can be highly sought after and sell very quickly. Other dresses may take time to sell. We recommend listing your dress within 2 years of your wedding to achieve maximum resale value.

We hope you found some inspiration and practical ideas to help get your dress sold.

Bonus tip

With fresh new buyers joining Stillwhite all the time, a boost is a great way to attract fresh buyers and get your listing back on top of search results.