Read this article from Fast Company titled: Twitter Crushing Facebook’s Click Through Rate: Report and let me know what you think. Here is what I think: Click Through goes up so does the Bounce Rate. The correlation between these two numbers are guaranteed no matter the medium. FYI: high bounce rate equals garbage traffic. Now [...]

I had a small insurance brokerage firm call me last week asking me what I could do to help them promote their new website. Well, there’s a lot we can do but when you are in a highly competitive vertical such as insurance you better be ready to commit a decent budget or as an [...]

It’s 201o and a good portion of our prospective clients still don’t know the difference between Adwords also referred to as Sponsored Listings, PPC for Price-Per-Click advertising or CPC for Cost-Per-Click Advertising. Google Maps is referred to as Local Search Results and in our profession we call it Local Search Engine Optimization. Main Search Engine [...]

iMedia Connection reported yesterday that Search Advertising is expected to grow by double digits in 2010. Search Advertising experienced a respectable 6% growth in 2009. I say respectable because practically every other form of advertising shrank or experienced negative growth rates. We at Business Websites experienced a similar situation as described by iMedia Connection. The [...]