Interview with Jurre Pannekeet, Sr. Market Analyst

7 Jan 2019

Since October 2015, Jurre’s been busy with all things esports. Though he initially started as a Financial Market Analyst, his insatiable hunger for professional competitive gaming quickly got him involved with Newzoo’s esports projects just as we were starting up this area of research. He became our in-house esports powerhouse and still heads this space as Sr. Market Analyst.

His favorite thing about the role? “First of all, we work in the games industry, the most fun and ever-changing industry there is! As a passionate gamer and esports fan, the companies and teams we work with are also the ones whose games we play or games we watch. Not only do we interact with them daily, but our insights and analysis help clients shape and improve the industry, so we have a real impact on what we love! This, in itself, feels very special.”

Jurre tells us more about the job, the team, and his other interests in the interview and video below.

What do you like most about the team?

The team is amazing. I really like working with the young, energetic, and fun people we have here. That goes for both Newzoo as a whole but also the market analyst crew. Besides our strong ambitions and the serious work we do, there’s an informal atmosphere at the office, which allows for a lot of humor and banter among colleagues. Our Friday drinks and parties are great too, of course!

Tell us more about your role and the work the market analyst team does.

The market analyst team focuses on understanding and quantifying all developments going on in the games, esports, and mobile markets. We make sure that we—and therefore our clients—are the first to spot important trends. We then translate these trends and developments into forecasts on things like number of gamers, esports revenues, or active smartphones worldwide.

While I don’t have a strict daily routine, I always make sure to be aware of the latest news, esports, and games. Besides this, I often work on projects for our clients, talk to our press contacts, and speak at events. But I also do some serious data crunching using our different sources and dive into our market models.

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What does it take to be a market analyst in games and esports?

First and foremost, you need to have a passion for the industry. It’s also important to be confident and somewhat bold. With Newzoo being a thought leader in the games and esports markets, you need to dare to put your insights and views out there.

It goes without saying that as a market analyst you also need to be thinking ahead, about change or innovation, and know how data can help tell a story. You need to keep up with a lot of responsibilities, fast and frequently.

Naturally, an excellent command of English is also a top requirement. Every aspect of our job is globally oriented, whether it’s talking to international clients, press, speaking at events, etc.

What are your favorite games, esports, and other interests?

I mainly play online PC games. I go through phases with League of Legends, World of Warcraft, Hearthstone, Guild Wars 2, these types of games. League seems to be the steadiest one, though. When I’m not in the mood for online or competitive play, I like to go for a single-player RPG.

In terms of what esports I watch, we can talk about it all day—both out of personal interest and for professional reasons. My personal main interest is League of Legends, of which I literally watch everything.

Besides that, I am also a massive Liverpool FC fan and try to go to a match at Anfield every year.

Are you interested in joining the team or just curious about our current openings? Take a look at our careers page!

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