Erin Fetherston Jumps for Joy on the Set of 'Juicy Loves Glamour Girls' Shoot

It started with a velour gown: several months after news broke that Erin Fetherston would be Juicy Couture's guest designer, she was also invited to be the brand's guest at this year's Met Ball. What she wore turned out to be a well-received preview of her upcoming collection for Juicy, a dress she designed keeping in mind that her appearance at the ball was also her first day on the job.

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In a few weeks, the full Erin Fetherston for Juicy Couture line will be released — and we don't think you'll be disappointed. Yesterday afternoon, in a sun-lit studio, Erin sat down with us on the set of the holiday shoot (fittingly called "Juicy Loves Glamour Girls") to talk about life at a massive brand.

Poppy De Villeneuve shot the campaign, which is styled by Guillaume Boulez, and it's a breath of fresh air for the brand. Erin's thrilled; she sat, bubbly and charismatic, thrilled with the opportunity to design for a new and expanded market.

Photo: Juicy Couture

We may have been shocked to see velour used for something other than a Juicy tracksuit, but Erin managed to elevate the casual sports wear material to something much more fun and fancy-free. Everything, including the campaign, was "very holiday inspired," as she put it. With only a few props on set, like a gorgeous antique lavender chaise lounge, red roses and gold balloons, it felt like one of Erin's signature designs; fantastical, whimsical and simply beautiful. The two models wore light, blush make-up and had wildly tousled curly blond hair, crowned with black beaded diamanté headbands that Erin said complimented her ode to "old Hollywood glamour."

Erin smiled approvingly as Poppy snapped shots of one girl wearing what Erin called "the tuxedo track jacket," and jumped up and down right alongside the model: "Isn't that fun? I love that!"