Find&Save Back-to-School Shopping Experience Infographic

Have you ever wondered about certain aspects of back to school shopping, like should I take the kiddos with me (or better question why did I take the kids with me!!), am I the only one who hasn’t started shopping yet or I spent how much per kids on supplies…no that can’t be right…how much do others spend? Then take a look at the 2013 Back To School Shopping Survey…you might be surprised.

The 2013 Find&Save Back-to-School Shopping Experience survey consisted of 500 moms of one or more school-aged children, from kindergarten to college students. Key survey findings include:

Kids are back-to-school shopping: Approximately 83% of the moms surveyed said their children shop with them and choose their back-to-school items.

School-age children are browsing for sales: 51% of school-age children help look for back-to-school sales.

Checking their mobile phone while shopping: 53% will use a mobile phone while shopping to uncover sales.

$400 spending limit: Approximately 80 percent report they plan to spend under $400 this year on back-to-school shopping.

Back-to-School Needs, not Wants: 60% shop for “needed” rather than “wanted” items in comparison to Black Friday/holiday shopping.

More back-to-school shopping done in store: Only 2% report they plan to only shop online for all back-to-school purchases.

Half of moms haven’t started back-to-school shopping yet: 50% report they will begin shopping in August.

Circulars are a primary source for sales: There is a broad mix of where shoppers find their sales. Approximately 59 percent report they uncover back-to-school sales through newspaper ads and circulars, as well as 60 percent via circulars that come by mail. More than one-third of respondents find back-to-school sales via online shopping websites and social media.

Sales matter: 28 percent report they only purchase items that are on sale; another 45% said sales matter since more than 75% of the time they buy items on sale.

2 Comment

Sherry Compton

August 9, 2013 at 7:39 am

It’s that time of year again and that means the checkbook is taking a hit. I wasn’t surprised that so many kids went shopping, but it did surprise me that the kids help search for sales and how few people said they buy on sale. There are some great deals out there, but you have to take some time and patience getting them. We use this time to stock up on lots of household items, too. Just find those amazing deals and buy – if you’ll use it of course.