This is looks very good news and it has so many new applications. However, in more demanding applications, optical properties are also equally important. Once OLDEs are stretchable, how one defines optical properties? It must be challenging for designer and user.

CRTs, then LCD/LED/OLED and now it seems that flexible displays will be in the retail market very soon, and that will again start a revolutionary thing, really a remarkable work and achievement by UCLA scientists.

Good ideas all, thanks, but the researchers biggest priority right now is finding a stretchable encapsulaiton method to protect it from exposure to air--which deteriorates all OLEDs. And secondly, to engineer a flexible thin-film transistor (TFT) so the display can be made active--the prototype is passive. Others are also working on these problems as well, in particular professor Zhenan Bao at Stanford University is also working flexible TFTs.

This is cool! Are they anticipating incorporating feedback as to the distortion so that the image can be adjusted or does it just distort? I can think of applications for both cases, but it seems like serious applications would be likely to benefit from the feedback. I am thinking of a screen folded into 1/4 size initially. Unfold it and the image scales accordingly to take up the entire view. Stretch it horizontally and it expands in that dimension with a wider image.