CHROMiX / HutchColor Announce Virtual Press Run (VPR)

Chicago IL - Print09, Sept 14, 2009 - CHROMiX and HutchColor announce Virtual Press Run (VPR), a new technology that can save thousands of dollars in time and materials by eliminating one of the normal two G7(TM) press runs.

"VPR technology has been under development for more than two years so we're excited to finally reveal this powerful new tool" explained Steve Upton, president of CHROMiX. "The environmental and financial impact will benefit small and large printers alike and we expect the ROI to be realized on the very first job."

Without VPR, obtaining a press profile from a G7-calibrated press requires at least two press runs; one with null plate curves to calculate the G7 calibration curves, and a second to print the profiling target through the resulting plate curves to profile the press.

VPR normally eliminates the need for the second press run. The G7 curves calculated from the first run are applied mathematically to the profiling target measurements of the first run, producing measurements that appear as if they were produced on a second "virtual" run.

"Curve2 VPR is worth it's weight in gold." said Mike Graff, CEO of Sandy Alexander, Clifton NJ. "The VPR option can pay for itself in a single day."

"The savings are greater than you might think" continued Upton "The first press run can be used to print on a number of different paper types. If VPR eliminates the second runs for each paper, one press run might be all that's needed to G7-calibrate a group of papers. That's a huge savings."

Virtual Press Run is an add-on module to Curve2, also announced this week, which is the latest upgrade to the highly successful IDEAlink Curve(tm) software. VPR will enter beta testing with Curve2 within two weeks and is expected to ship by the end of October.

For those attending Print09 in Chicago this week, Curve2 with VPR will be shown in the Color Management booth #1463D. Discounted pre-release sales are also available.

In 1995 Don Hutcheson formed the first ICC color management consultancy. 15 years later, HutchColor, LLC has trained many of the world's top printers, publishers, photographers, agencies and designers and pioneered such techniques as HiFi color, digital proofing, RGB workflows and soft proofing. While chairman of the IDEAlliance GRACoL(R) committee (2004-7) Hutcheson turned a 25-year-old private trick into the IDEAlliance G7(R) method. G7 has revolutionized the printing industry and made standardized printing and proofing easier and more accessible to thousands of users worldwide.
HutchColor continues to teach G7, color management and standardized printing and proofing to a wide range of clients, and is one of the most respected sources on the subjects. For more information go to www.hutchcolor.com.

CHROMiX Inc.

CHROMiX, Inc., the creator of ColorThink, ColorThink Pro, Maxwell, the co-creator of IDEALink Curve, and the author of the 2008 SWOP Proofing Study, was founded in 1998 to provide technical services and products to businesses in content-production industries. They dedicate their efforts to color management and image fidelity, and combine an excellent suite of tools, including its own popular ColorThink products, with years of industry experience. With customers, dealers and partners in over 85 countries, CHROMiX is uniquely qualified to serve the imaging industries. More information is available at www.chromix.com.

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