How to Stream Live Google Hangouts on Air to YouTube

Google Hangouts on Air and YouTube offer the benefit of recording your event while showing it in multiple places at the same time.

In this article you’ll discover how to stream your next Google Hangout on Air to YouTube.

Why

Google Hangouts on Air let you share live events on Google+, YouTube and your website, which means your audience can choose how to consume your content. This is particularly important since many mobile users prefer to watch video on YouTube.

7. On the next page, enter the code that was sent to you and click Submit.

8. On the Congratulations page, click Continue and agree to the terms of service. You will automatically be redirected to your YouTube Live Events page.

9. Click the blue button that says Create Live Event.

Set up your YouTube channel to participate in the live event.

Note: If you’ve already enabled the Live Event feature, you’ll see a different screen when you click Live Events in the left sidebar. This page will tell you that you don’t have any upcoming events and will ask you to schedule a new event.

10. Click Schedule a New Event.

Schedule your event on your YouTube channel.

On the next page, fill out the information about your live event. Enter the title and the scheduled time, as well as the description and tags.

11. Select whether you want to share a message about the event on your Google profile. You can choose whether to make your event public, unlisted or private.

Choose Public to allow anyone to join your event.

If you want to share the link to your event with a specific group of people but not the entire world, choose Unlisted.

Want to increase security settings even more? Select Private. Then the only people who can access the event are those you’ve invited. They’ll have to access the event via their YouTube account using their email address for verification.

Complete the information about your live event.

Note: I don’t suggest choosing Private for a live event because people won’t be able to easily access your event.

12. In the area labeled Type, make sure you select Quick (using Google+ Hangouts on Air).

13. Click Go Live Now. Google Hangouts will automatically open up in a new browser tab.

If you go back to the open YouTube tab, you’ll see that you’ve been redirected to the Events page of your YouTube Account.

You see your event listing on the Events page of your YouTube channel.

This is where your event is listed. From here you can edit the event details, description and privacy settings as needed.

Note: If you accidentally close the Hangouts tab, click Start Hangouts on Air to reopen the window. If your event isn’t starting right away (e.g., it won’t happen for a few days or weeks), you can return to your YouTube Events page later and click Start Hangouts on Air when you’re ready.

#2: Send Invitations

One way is to click the Invite icon at the top of your Google Hangout on Air screen. You can add the invitees’ email addresses one by one, or grab the permalink of your Google Hangout on Air and send it to a list of people.

Invite people to attend your Google Hangout on Air and YouTube live event.

Another way to invite people is by clicking Links at the bottom-right corner of the screen. You’ll find the YouTube permalink there, and you’ll also see an embed code. Sharing the YouTube permalink makes it easy for viewers to find your event directly on YouTube. This is particularly useful for your mobile users!

Use the YouTube permalink and embed code to reach as many people as possible.

If you like, you can embed the event video on your website by copying the embed code and pasting it into a page on your website. Then you can steer participants directly to that page. This option gives you more control over the branding of your event since you can design the page exactly how you like.

#3: Adjust Event Settings

Now it’s time to adjust the settings for your event.

1. Click Settings at the top of your Google Hangout on Air screen.

2. Select the appropriate camera, audio and speaker settings. Test and adjust the sound to make sure it’s perfect for your viewers.

Customize the settings for your event.

You can also control participants’ settings. First, click on the Cameraman app on the left sidebar. You have three broadcast options: Hide the guests’ video when they join, mute the guests’ audio when they join and mute any new guests who join. Select Yes or No for each option depending on what you prefer.

If you have more than nine participants, turn off video and audio. If you have fewer than nine participants, you can run the event like a Google Hangout and allow everyone access to video and audio if you like.

Use Cameraman to generally control how users participate in the event.

Another way to control participant settings is to click Control Room on the left sidebar. This is where you can see a list of people who are joining you. You have the option of muting or unmuting both their audio and video. You can also eject a participant or give someone else control over the Hangout for a minute.

Use Control Room to control how individuals participate in the event.

The difference between the Control Room app and the Cameraman app is that you can control each participant individually from the Control Room. This is a great option when you want to hold a Q&A-style live event and hear from one participant at a time.

#4: Start the Live Google Hangout on Air

The event will begin recording and your participants will be able to see and hear you. The event will stream from your Google Hangout on Air to your YouTube channel and your web page with the embed code (if you used the embed code).

When the event is over, click the red Stop button on the bottom of the screen.

Click the buttons to start and stop your Google Hangout on Air.

A huge benefit of streaming a live event on YouTube is that your event is recorded and you can send the recording to anyone after it’s over.

#5: Access the Recording

1. Log into your YouTube Account and go back to the Creator Studio.

2. Click Video Manager on the left sidebar and you’ll see your recording listed.

Go back to your YouTube Video Manager to find your event and edit as necessary.

Note: Under the video you have the option to edit it. Editing allows you to add a custom thumbnail or change the description of the video. You can also change the privacy settings on the video, making it either public or private.

Find the recorded video’s URL so you can share with others.

3. Find the video’s URL and share it as you see fit. Providing the URL to participants gives them the option to review the information you presented and is a handy perk. Sharing the URL via social platforms or your newsletter could increase the number of signups for your next event.

Conclusion

There are many webinar and video chat tools available. They offer the possibility for greater communication, but can also be quite confusing. YouTube and Google Hangouts on Air eliminate the confusion and offer the additional benefit of recording your event while showing it in multiple places at once.

What do you think? Have you hosted a live event on Google Hangouts on Air and YouTube? What was the response? Share your comments below.

Business Consultant and Social Media Strategist, Lisa Larter of lisalarter.com, works with businesses to maximize their profits using social media, relationship marketing, and dead-simple, eye-opening systems for getting results.