Knowledge Base Articles

Companies frequently use custom lanyards to promote their
business. They have learned that they can get quality advertising by
using this simple tool. If you are unaware of the benefits of having
custom lanyards working for your company, it is time to learn. Listed
below are a few of the reason why you should get your own lanyards
designed.
Lanyards can be completely customized. Unlike many
promotional products that only permit you to make a few choices, a
lanyard will allow you to be involved in every step of the manufacturing
process. You start by selecting the material that you want, and then
you get to choose how your lanyard will be dyed. For detailed images,
the dye sublimation process is advised. However, if you are planning a
relatively simple design than the traditional method of silk screening
will be more than sufficient.
Everything that is printed on the
lanyard will be up to you. You can choose to have the name of the
co

As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items.
Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products.
The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used.
Rewards for using promotional products
Promotional products are flexible, subs

If you are looking to promote your business in Guangzhou, then
Canton Fair is the best event. The trade show is the largest event that
is organized in Guangzhou China and is the best platform that showcases
China trade. Therefore, it becomes very essential for all business
owners to participate in this event, if they want to promote their
business in Guangzhou, in particular, or in China as a whole.
Given
that the Canton Fair is one of the most important events that's
organized in Guangzhou, there are certain formalities that need to be
fulfilled in order to attend it successfully. Firstly, it is important
to obtain an invitation for attending the fair. This can be obtained
from a variety of sources including the Foreign Liaison Department of
CECF, The Economic & Commercial Counselor's office (Section) of the
Embassy (Consulate) of P. R. China, and The Local Representative Offices
of China Council for the Promotion of International Trade (C

The global financial crisis has affected many sectors of society
including the major companies. Due to a bad economy, a lot of people and
organizations have started cost cutting in as many ways as they can.
The good news is that companies that don't want to spend so much on
advertising but would like to be widely promoted can turn to wholesale
promotional gifts.
Through these promotional gift items, a company
can make people aware of its existence as well as the products or
services it offers. Many companies around the world have acknowledged
the importance of these products as an effective yet cost effective
advertising strategy. These promotional items are best bought in bulk or
wholesale to avail the buyer of a much lower price compared to ordering
them by retail.
Promotional gifts are great incentives for sales
people who reach their quota or for loyal customers. These corporate
giveaways are perfect during special events and occas

How you can use Custom Promotional Items
The best
thing about custom promotional items is that you have a good amount of
options. If you choose the wrong promo item, than you might do more harm
than good. You have to be willing to spend more money on a product that
will work instead of settling for a sub par promotional item. Your
organization should pick a product that will work for it in a positive
way. Say you work with school a lot, than try and pick something that
schools can use to there benefit. Maybe binders? Custom Sweatbands for
their schools basketball team? Maybe something for the professors to
wear around. Once they have these they will be extremely appreciative
and your company will get known throughout your community. The previous
was an example of a small way in which you can use a promo item. A big
example would be buying 20,000 headbands for New Years Eve in NYC. This
unique promotional object would have your logo and a web ad