The host’s call for kindness worked: Oxford’s Wildlife Conservation Research Unit has received more than 2,600 donations totaling $150,000 since the segment aired, reports The Hollywood Reporter.

“Cecil was a glorious male lion, with a fascinating family history as he maintained a large pride. Just a few months ago we were thrilled to watch him at close quarters in the field, and so his seemingly illegal death is heartbreaking. However, our goal is to learn from it,” said Professor David Macdonald, the director of Oxford’s wildlife program. “Good can come from this if the world’s attention can lead to support for our work to improve lion conservation – helping us buy satellite collars, maintain our field vehicles and train excellent young Zimbabwean conservationists.”

The funds raised from Kimmel’s plea will go to these efforts and hopefully prevent other protected animals from suffering Cecil’s sad fate.

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