Month: February 2016

You’ve worked hard, come up with the ideas, put the presentations together, and finally, you launch that online course. Then, you notice the typo, then another, and another. Or worse yet, one of the people who paid money for your course is unhappy, because they spotted numerous typos and grammatical errors in your copy.

I actually recently had an experience with an online course I purchased and was so disappointed by the errors in it. The value of that course was greatly diminished in my eyes. It was not an “I’m better than you” situation, it’s that I paid out hard-earned money for that professional instruction, and I feel like the course came across very amateurish because of the errors.

Even the smartest people need proofreaders and/or editors. It’s all too easy to get excited and rush to post your great ideas before you’ve read through them a second or even third time. Your reputation is greatly enhanced when your posts are spelled correctly, punctuated correctly, and are grammatically correct. The perceived value goes up.

The solution is to find yourself a good proofreader/editor. Yes, initially you will incur a cost, but when you see the results — a professional, well-constructed piece of copy– you will also reap the benefits; happy customers and more referrals, which equals more income.