Apple hires CEO of Burberry to run retail operations

Burberry CEO Angela Ahrendts will become Apple's senior vice president of retail and online stores.

Apple is hiring Burberry CEO Angela Ahrendts to lead its retail business, choosing someone from a fashion brand rather than from a consumer electronics retail chain.

Ahrendts will be joining Apple in a newly created position as senior vice president of retail and online stores. She will be a member of the executive team, reporting directly to CEO Tim Cook, Apple announced on Tuesday.

She will lead the strategic direction, expansion and operation of both Apple retail and online stores. Ahrendts, who also served as president of Donna Karan International, will join the company in the spring, Apple said.

Apple's previous -- and shortlived -- senior vice president of retail was only responsible for the physical stores. In January 2012, the company announced the hiring of John Browett, former CEO of European technology retailer Dixons Retail. He started in April that year, but lasted barely six months. Since then, the retail team has been reporting directly to Cook.

Microsites

Featured

Slideshows

Reseller News launches alumnae breakfast for Women in ICT Awards

Reseller News hosted the first alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers.

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established partners, emerging players and innovative start-ups, in front of over 460 technology leaders in Auckland.

Related Whitepapers

Copyright 2018 IDG Communications. ABN 14 001 592 650. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.