Chief among those concerns is the use of cellulose (read: wood pulp), an extender whose use in a roster of food products, from crackers and ice creams to puddings and baked goods, is now being exposed. What you’re actually paying for — and consuming — may be surprising. Kraft Foods, General Mills, and Jack in the Box, Nestlé and Kellogs are just a few of the food producers that save as much as 30% in ingredient costs by opting for cellulose as a filler or binder in processed foods. [Note: Humans are unable to digest cellulose]. More >