Ford of Europe is excited about the launch of an exclusive product named Vignale (pronounced: Vin-ya-lay). The initial vision of Ford for the Mondeo Vignale Concept comes with unique design elements, high quality craftsmanship, exclusive specification and state-of-the-art technologies. Stephen Odell, Ford president of Europe, Middle East and Africa, said that Vignale stands for the “highest expression of the Ford brand in Europe from both a product and from an ownership experience perspective.”

Odell also revealed that this concept is based on what customers tell them they want when it comes to styling and quality, advanced technology and exclusivity.” Ford introduced the new Ford Mondeo Vignale Concept in four-door saloon and estate body styles.

It merges traditional coach-building with contemporary design and material trends. Evidence of this are its embossed scuff plates and luxury floor-mats. It is installed with Ford SYNC with MyFord Touch in-car connectivity system to allow for the integration of smartphones and offer wi-fi capability. Meanwhile, visibility and vision are improved with the use of new-generation adaptive LED headlamps.

Press Release

Ford Mondeo Vignale Concept

Ford Motor Company revealed its plans to launch a unique upscale product and ownership experience in Europe called Vignale.

"Vignale will offer the highest expression of the Ford brand in Europe from a product and from an ownership experience perspective," said Stephen Odell, Ford's president of Europe, Middle East and Africa. "The Ford Mondeo Vignale Concept showcases the features that customers tell us they want in terms of styling and quality, advanced technology and exclusivity."

Ford SYNC with MyFord Touch in-car connectivity system will enable integration of smartphones and deliver WiFi capability, while front and rear Park Assist with Rear View Camera will make parking easier and Adaptive LED headlamps will deliver enhanced visibility.

Ford is continually developing its own unique take on modern luxury and design, and this year was the first auto manufacturer to participate in the world's leading furniture design show - Salone Internazionale del Mobile in Milan. The company's design DNA and the influence of furniture and fashion trends was evident in the bespoke Ford Design chair, lamp and watch displayed at the event.

"Influences that range from architecture to fashion combine to create for the Mondeo Vignale Concept a sense of high quality and a feeling of timelessness - alongside the very latest advanced technologies," said Stefan Lamm, exterior design director, Ford of Europe.

Selected Ford dealerships will offer a tailored Ford Vignale experience, which promises to deliver high service levels and stimulating, stress-free environments where customers can sample exclusive materials and colours, and discover exciting features and technologies.

The Ford Vignale vision includes providing customers with collection and delivery for vehicle servicing, a free lifetime carwash and invitations to exclusive events. Customers also could expect a dealer principal greeting on the handover of their new car, a named and dedicated point-of-contact and branded handover documents including a leather document wallet.

Ford Vignale, which starts with the Mondeo Vignale saloon and wagon in early 2015 and will be extended to further models, responds to an increasing trend towards time-saving services, and reflects demand for high-end Ford products. Higher specification models currently account for more than half of Ford's large car sales in Europe.

Vignale is also inspired by exclusive services from beyond the world of automotive. These include VIP air-travel services that offer collection services, dedicated check-in and security and clubhouse access; and exclusive banking and credit card services with dedicated relationship managers, reward points, concierge services and partner brands such as hotel chains, restaurants and entertainment venues.

"Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury - and they would be made to feel special from the moment they walk in the door," said Gaetano Thorel, vice president, Marketing, Ford of Europe.