GE rolls out new spot in 'Brilliant Machines' campaign

New York—General Electric Co. debuted a new TV spot in its “Brilliant Machines” campaign, created by BBDO New York. The new ad, which features the starship U.S.S. Enterprise from the “Star Trek” franchise, shows how GE's deep sea oil and gas technology helps discover resources in extreme conditions. The “Brilliant Machines” campaign, which was rolled out last year, promotes GE's Industrial Internet business. The Industrial Internet combines hardware, software and Big Data. The budget was not disclosed.