It is therefore worth noting, in the case of the party election messaging that in the last 10 years the number of senior managers and professionals in a workforce of 32m rose by 2m to 13m.

During the same period, those with degrees grew by 50 per cent to 14.2m.

There are now only 780,000 claiming job seekers’ allowance and most of them have been claiming for less than six months and are effectively “between jobs”. Meanwhile there are over 5m small businesses but just 1.1 million on zero hours contracts, many of which suit both the employee and employer down to a tee anyway.

At its core this rebalancing towards a more aspirational electoral customer base was perhaps always likely to underpin a more positive response to a “rewards for hard work” message than a “soak the rich, protect the poor” call to arms.