Social Media for SEO in 2014

Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.

Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.

21.
Optimize your social media profiles
Be descriptive as possible. Always fill out the ‘About’
or ‘Information’ sections of any social media
platform.
Be sure to use 2-3 business keywords that describe
your business and are also terms individuals would
use to search for your business.

22.
Optimize your social media profiles
The “Category” field is often overlooked on
Facebook Pages but is important for Facebook
mobile searches.
Check to make sure your business is listed as the
correct category while editing your basic information

23.
Optimize your social media content/updates
Always include some of the relevant search
keywords you determined for your business in your
Facebook or G+ updates, tweets, pin descriptions,
etc.
It’s important to remember to share content from
your website or blog socially to give it an SEO boost
too.
Sharing new content on G+ is especially important
because it helps Google index it faster (indexing
means Google adds this URL to their database).

24.
Build links by making your content
shareable
Likes, comments, +1s, repins, retweets, etc., all play
into the weight given to your links. If you create
content people want to share, you can create more
inbound links.
“Content” doesn’t always have to be as elaborate as
a blog post or whitepaper, content can also refer to
tweets or Facebook posts as well. By posting
engaging social content, you’re improving your SEO
value

25.
Use Pinterest
An easy way to create shareable content is by using
Pinterest.
Google indexes pages from websites
with heavy traffic faster and higher in a SERP.
Add keywords within the title of a Pinterest board,
the board’s description and individual pin
Customize the pin’s link and point people back to
your website or blog.

26.
Google Plus & Search
• 9,400 percent increase in followers
since last year
• Top 100 brands now boast 20.9 million
fans- up from just 222,000 in 2011
• Emerged as the second largest global
social media network
• 343 million active users in Q4 2012

27.
Google Plus & Search
ü Around 36% of fortune top 100 companies have G+
profiles whilst only 3% of them have the authorship mark
up in place
ü 45% of tech sites though use Google authorship.
ü Only 7% of Google’s own blogs use authorship.

28.
Why should you care about
Google+?
Within search results, information tied to verified online
profiles will be ranked higher than content without such
verification, which will result in most users naturally
clicking on the top (verified) results. The true cost of
remaining anonymous, then, might be irrelevance.
Eric Schmidt, CEO of Google

42.
Author Rank & Search Rankings
“It’s just the case that that picture is
just more likely to attract attention.
It’s just a little more likely to get the
clicks, and you now, it’s almost like
an indicator of trust…you could
imagine that starting to affect
rankings.”

44.
More Google+ Tips
• Spend 10-minutes a day on it
• Create a Google+ Local listing. According to
Google, 97 per cent of consumers search for local
businesses online.
• A Local Google+ page is different from a Google+
Business Page. It allows customers to easily
connect with that business’s physical location.
• Update the details about your business–address,
phone number, hours, etc.–and you’re good to go!