After Bolt's experience in Glasgow he might well decide it's just not worth risking a casual chat with a journalist, or even making a joke for fear it be twisted. If that were to happen he will become what every sports journalist loathes: someone who trots out the same, safe, coached clichés which offer neither insight nor entertainment.

I believe it is likely that a majority of fans will be consuming the Rio Olympic coverage on their phones. If you remember how the BBC Olympic app worked, allowing sports fans to select news about their team only or even a particular athlete - now overlay this with the ability to get a live feed from all sports all the time and that is probably what normal will look like in 2016.