Alexa Smart Toys

Bring Your Content and Products to Life with Alexa

Connect Your Smart Toys to Alexa

Since launching Alexa more than four years ago, customers have purchased more than 100 million Alexa-enabled devices, allowing them to interact with products in new, engaging ways. There’s no shortage of imaginative experiences, content, and brands that can be brought to life through board games, action figures, novelties, and more. Using the Alexa Gadgets Toolkit, you can simplify the technical burden of adding “smarts” to your smart toy. Alexa Gadgets Toolkit adapts to your product’s capabilities, giving you the freedom to exercise full creative control and deliver hours of entertainment to customers.

Spotlight: Echo Buttons Skill API

Amazon brought back family game night with the release of Echo Buttons, physical buttons that illuminate and can be pressed to play games. Using the Echo Buttons Skill API, developers have unlocked a range of experiences supported by Alexa Skills — from a quick trivia play session to an extended choose your own adventure game. You can take a similar approach by building your own gadget, game, or smart toy with immersive skill content that can be updated in real-time for continuously relevant and engaging customer experiences. Learn more

Benefits

Lean into Fun with Alexa

From games to storytelling, your customers will delight in the magic of rich, interactive content with Alexa that is tailored specifically to your product. Bring to life the brands and characters that your audience already know and love.

Evolve Your Content, Anytime

We offer solutions to keep your product relevant and top-of-mind with customers. That includes updating your product to incorporate new functionality, or simply refreshing your content and catalogs to enhance overall interactive experience, offer premium features through in-skill purchasing, or respond to user feedback.

Adapts to Your Device Capabilities

Deliver best-in-class smart toy experiences by incorporating product capabilities that are unique to your product. Our tools are designed to support a generic range of outputs and inputs such as lights, motors, buttons, and sensors, just to name a few.

What You Can Do

Use the Alexa Gadgets Toolkit to build smart toys that respond to custom voice interactions with Alexa that you design. Or, build smart toys that react to existing customer interactions with Alexa.

NEW! Custom Interfaces

Design unique, dynamic interactions between your smart toy and customer through an Alexa skill. For example, a mini keyboard that turns Alexa into an piano teacher, lighting up keys that correspond to a given sequence and providing customers feedback on whether they have pressed the right sequence of keys.

Defined Interfaces

Create a smart toy that responds to existing customer interactions with Alexa, such as setting timers, receiving notifications, playing music, and more. For example, a clock that flashes LEDs when a laundry alarm on their Echo device is reached.

Start Prototyping

Looking to Build for Younger Audiences?

(Available in Private Beta and By Invite Only)

For smart toy creators looking to build products intended for younger audiences, enter your contact information below for further information, and to be considered our invite-only Private Beta. All products targeted to kids under the age of 13 must have an accompanying kid skill, that is linked to your product’s “gadget ID” in order to enable its functionality. Consistent with the Children’s Online Privacy Protection Act, we require permission from a parent before kid skills can be used.