The winners in business have shifted markedly in the past decade—and the keys to success are likely to be very different again in ten years’ time. How should leaders prepare their companies to thrive in a rapidly evolving landscape? What will it take to win the '20s?

Gain Advantage by Capitalizing on Disruption

Change in the retail landscape is nothing new—retailers worldwide have always had to adapt to shifts in customer behavior and competitive threats. What is new is the frequency and scope of change, and how fundamentally these shifts can disrupt established retailers. Regardless of region, retailers who no longer offer a strong value proposition for their customers will lose. Yet retailers that pursue new opportunities and capitalize on these shifts can win and position themselves to grow.

The future of retail is here. Success relies on a deep understanding on consumer behavior and how to leverage digital.

Across all retail segments—from grocery to fashion—promotions are one of the most effective tools for driving traffic and improving margins. BCG’s holistic approach uses rigorous analytics to give a more granular picture of the performance of past events and then applies those insights to create more effective promotions for the future.

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