Emerging Market

MILAN (Reuters) - As Fiat Chrysler moves to reinvent its small Maserati brand as a serious rival to the world's luxury car makers, the pressure to succeed is all the greater for the startling success of Germany's Porsche. The German sportscar maker has set the standard for multiplying sales of an expensive brand without damaging the exclusive image that reaps big profits. Fiat Chrysler Automobiles Chief Executive Sergio Marchionne wants Maserati to be for the Italian automaker what Porsche is for its parent company Volkswagen - a formidable source of profits that are less vulnerable to swings in the economy than the group's mass-market brands. Maserati has Italian allure...

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MILAN (Reuters) - As Fiat Chrysler moves to reinvent its small Maserati brand as a serious rival to the world's luxury car makers, the pressure to succeed is all the greater for the startling success of Germany's Porsche. The German sportscar maker has...