CKE Press Release

June 19, 2014

Carl’s Jr. and Hardee’s Sweeten the Morning with Made from Scratch Cinnamon Pull-Aparts

Famous Made from Scratch Biscuits get cinnamon-sweetened makeover June 23

CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® sweeten the morning one
delicious bite at a time: introducing new Made from Scratch Cinnamon
Pull-Aparts™, coming to Carl’s Jr. and Hardee’s June 23. The
cinnamon-sugar breakfast treat features the chains’ award-winning Made
from Scratch Biscuit dough, shaped into eight bite-sized pieces, rolled
in cinnamon-sugar and baked together until golden brown and finished
with a drizzle of icing.

“Our famous Made from Scratch Biscuits have become synonymous with
breakfast over the years. So, we began to explore other treats using
that one-of-a-kind dough that we mix up from scratch every morning and
Cinnamon Pull-Aparts were born,” said Brad Haley, chief marketing
officer for Carl’s Jr. and Hardee’s.

“Each Cinnamon Pull-Apart starts with eight bite-sized pieces of freshly
prepared, raw biscuit dough that our biscuit makers make by hand each
morning. We roll the dough balls in cinnamon and sugar and bake them
together until they’re golden brown and the cinnamon-sugar melts into a
delicious, gooey consistency. Then, after we drizzle white icing over
them, they are as irresistible as they are fun to eat. Our guests have
told us that the Cinnamon Pull-Aparts not only taste great, but being
able to pull off eight individual pieces that are each coated in
cinnamon-sugar and icing makes for an eating experience that is worth
savoring.”

The new Made from Scratch Cinnamon Pull-Aparts are available starting at
$0.99 each, in a 2-pack for $1.79, or in a combo meal with Hash Rounds
and choice of drink starting at $2.49. Prices may vary by location. For
a limited time, visit www.carlsjr.com/coupons
or www.hardees.com/coupons
to download a coupon for a free Cinnamon Pull-Apart with the purchase of
any breakfast entrée, valid at participating locations.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns
and licenses Carl’s Jr.® and Hardee’s® quick-service
restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two
names acknowledging the regional heritage of both banners. CKE has a
total of 3,487 franchised or company-operated restaurants in 42 states
and 31 foreign countries and U.S. territories. Known for its
one-of-a-kind premium menu items such as 100 percent Black Angus Six
Dollar Thickburgers®, Made from Scratch™ Biscuits,
Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an
award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 75 percent franchised,
with international restaurants representing 17 percent of the system.
For more information about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.