The Outdated Way

In this case, the audience consists of users who have visited pages subjectively assigned to categories such as “home financing” and “home insurance”.‍The result is a generic, “black box” audience intended for any campaign related to home buying.

There’s a Better Way!

Instead of using a simple category to extract the ‘essence’ of a page, we semantically analyze the relevant content to identify the most significant words. These are then integrated into the user’s Semantic Behavioral Profile.

Semantic Behavioral Targeting

Semantic

Using machine-learning to capture a nuanced picture of every user event, you’ll get an accurate and dynamic profile of your audience. Transcend the ambiguous sources and subjective errors of traditional targeting.

Behavioral

People are unique and difficult to predict – if they weren’t, targeting wouldn’t be necessary. Rather than targeting contextually by page, with Semasio you directly target users by behavior, no matter where they browse.

Targeting

The time has come for targeting which provides more value than it costs. True data-driven targeting – based on unbiased and complete user profiles.

The Outdated Way

The segment consists of users who have visited pages arbitrarily assigned with the category, “home buyer”. It may also pull from tangentially related groups, terms, and segments – but you won’t be able to see these criteria.‍It’s a generic segment intended for any campaign related to home buying.

The Outdated Way

As an off-the-shelf segment, it provides no competitive advantage. You could be paying a premium for the exact same segment as your direct competition!‍Ultimately, it’s quantity disguised as quality. You’re selling pre-fabricated wooden homes – you don’t want to target someone looking to refinance her mortgage.

There’s a Better Way!

We pull from the same event data, so the pool of users remains the same, however the targeting is exponentially more detailed. We can build a segment based on close affinity to the terms which are unique to the campaign.