DIRK BIKKEMBERGS /// 2005-2008

Between 2005-8 I worked with Bob McCaffrey as Pavillion Design Studio to provide creative direction for all footwear collections for the Belgian fashion designer Dirk Bikkembergs, based in Italy where the brand had a particularly strong presence.

A consistent connection to the world of sport, and football in particular, created a unique visual DNA that runs throughout the entire Bikkembergs brand, which included 3 apparel lines, each with its own bi-annual footwear collection.

Working between our studio in Scotland and the production facility in Italy, our consultancy extended from the design of every shoe within each collection to broader assistance with company-wide strategic development & brand communication, including creative direction for the launch and initial seasons of the Bikkembergs eye-wear line, and concept development for the launch of luggage and perfume lines.

Almost 2 years in development, Tirosegno, the first true 'performance grade' soccer shoe from a fashion house, was launched at the Euro 2008 soccer championship where it was worn by Italian player Giorgio Chiellini.