About

Your work & voice matters

This is for you. Frankly speaking, if we want to change advertising into something better, it begins with you. Advertising is a social experiment that for the most part has gone wrong. An old model that seems unfit to serve a changing world with mounting environmental and social challenges. Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and suits selling cigarettes, liquor and gas-guzzling cars without any moral reservations, putting ‘good’ in there might seem like a paradox or at worst hypocrisy. In many ways it is, but there’s a fundamental shift happening in business.

Goodvertising is a movement and we want you to be part of it. Let’s together charter a new way forward where it’s about serving real needs instead of creating wants and where brands move from being part of the problem to part of the solution. Let’s be honest with ourselves – people create brands and if they’re created for us and by us then they need to care – just like we do.

Goodvertising started as an idea by ex-adman Thomas Kolster one of the early pioneers in the do-good space. The idea turned into a book turned into a movement with the aim of inspiring us all – advertisers, marketers, NGO’s and brands alike – to spark new and better solutions. Essentially, Goodvertising is set out to prove that doing good for people & planet is good for brand and bottom line, it’s that simple a correlation.

We encourage everyone to share and discuss work, stories, ideas & campaigns for good & invite others to do the same. Let’s together hack advertising into something better. Your work & voice matters.