Look, this might be a little difficult to swallow, but NO ONE picks up their phone to actually call and talk to people anymore. In fact, not only is everyone utilizing text and instant messaging features through social media apps to connect to people around the world, they are actually using them to communicate to others even on the other side of the room.

Believe it or not, there are about 2.34 billion people connected to Social Media networks, and that number just to continues to grow daily. Therefore, if social media is where your target customers and clients are spending the majority of their time, then why wouldn’t you use content creationand social media strategies to reach out to your potential prospects?

Look, I know how you feel. Like you, I've always appreciated the face-to-face interaction that I would receive when walking into one of my favorite stores. In fact, it was that personal touch that made me want to keep coming back.

However, since the overflow of millennials that have saturated the workforce -- especially retail outlet stores -- (Bear in mind, I'm not a millennial -- I'm a 80's and 90's baby) ...

The cold hard truth is...

Because they were born at the end of the DOT COM and social media uprising, all they know is this type of "social interaction," and which is why they do not excel in the same social skills that you and I (and those before us) once had. And which is one of the reasons why I tend to make most of my purchases online than in-person, because I can't really stand to see what I see in-store these days.

Look, I'll admit it, content marketing and social media can’t take the place of having that in-person interaction when it comes to growing your business. But over the past few years, effective content marketing and social media strategies have become an extremely valuable way to reach out to new potential prospects, develop your sales and marketing teams, and truly build a successful business.

Look, I'll be honest with you, you could either continue to argue and complain about how socially awkward consumers are getting and totally neglect implementing a content creation and social media marketing strategy into your business plan ...

... or you can just suck-it-up and realize that these are the type of consumers you have to offer your products and services to these days, and learn how to speak to them in the only way they know how to communicate.

To that end, I have continued to witnessed several of my clients rise in the ranks of their industries (such as real estate, network marketing, personal fitness, etc.) because of the growth strategies they decided to develop by blending content creation (for educational and informational purposes) and social media (for that personal touch) while never neglecting the “old-school” concepts that you and I have always used to build our businesses.

With that said, consider changing your viewpoint about this subject, and realize that content creation and social mediastrategies can be a very powerful tool for your business when used appropriately.

Here are three reasons why content creation and social media are a valuable tool.

Benefit #1: Expands Your Reach

With content marketingand social media strategies being implemented in your business, you’re no longer confined to your town, city, or even country. You can reach thousands of people around the world at the fastest speed an Internet Service Provider (ISP) can provide to its customers.

Now even entrepreneurs in the smallest towns around can build a business without spending all of their hard earned money and valuable time traveling to outside cities and even going from state-to-state. In short, the strategies I am referring to here allow you to THINK BIGGER and expand your business by reaching places, markets, and prospects that were previously unattainable.

Now, with that said, I still believe you should make a point to travel and visit the places where you have been able to do business in so that you can meet with customers and clients face-to-face. But with social media, that initial interaction can be done online.

Benefit #2: Establishes Close Bonds That Are Not Easily Broken

When you do begin to expand your business, it is important that you maintain connections and relationships with your long-distant customers, clients, and outsourced team members. As I mentioned above, I believe you should make a point to meet with these people face-to-face on occasion.

However, content creation and social mediaprovide you with a way to nurture those relationships on a more consistent basis. You see, you can keep in touch with your sales and marketing teams or with past and current clients on social media through messages of encouragement or by giving tips on best practices.

Of course, that type of interaction can also be easily accomplished through an email or phone call (which is less public), but with content creation and social media you can go one step further. Through simply liking and sharing one of their post, composing a comment, or wishing them a happy birthday, what you are doing is nurturing that relationship in a more public format, and doing so not only strengthens the relationship, it establishing a type of close bond that is not easily broken as well.

In short, content creation and social media gives you the tools you need to interact with your team and new leads consistently through simple acts that let those people know you are thinking of them and invested in their success and personal growth.

Benefit #3: Brand Building and Lead Generation

One of the best advantages of using content creation and social media strategies in your business is how you can actually have the leads that make up your target market come to you.

Those of us in the digital marketing space refer to this phenomenon as "In-Bound" marketing.

You see, your brand--who you are, what you stand for, your interests, your values, etc.—can attract like-minded people to you and suddenly your lead list begins to build itself. That's the power of In-Bound marketing.

Now, granted, this doesn’t mean you can just sit back and wait for a flood of new leads to come to you by doing nothing. But it does mean that instead of desperately searching for these leads yourself through cold-calling methods and so forth -- essentially, becoming an "annoying pest rather than a welcome guest" -- people will find you through their similar interests and ideals which are portrayed in your brand and throughout the content you post, publish, and share.

This is that "establishing common ground" concept that most small business owners and newbie entrepreneurs struggle with. You see, your brand and your content and social media strategy will help to introduce you to more people than you’ll know what to do with. And we're talking about potential buyers of your product or service that are actually interested in what you have to offer.

We're talking about new leads and prospects that are already searching you out -- and are already convinced (or at least interested) in the need for the product or service you offer -- rather than you having to search them out and convince them of the value and need for your product or service, they are coming to you. Through your content creation and social media strategy, you’ll attract fans, followers, and friends, plus be able to build rapport with them -- the kind of connections that are vital to turning leads into customers/clients, and customers into evangelist for your brand's message.

In short, this service allows you to do all of this and so much more. The “old-school” strategies of in-person interactions will still be a strong and effective way to network and generate new leads, but now content creation and social media can help you build an even stronger and larger customer base than ever before!

Hi, I'm William Ballard...

I am an freelance writer, travel writer, author, entrepreneur, photographer, leadership expert, business strategist, and trusted thought-leader in the digital marketing and direct-response copywriting industry. My company, William Ballard Enterprise, LLC has grown to serve over several thousand leaders and entrepreneurs from over 30 countries around the world. I have over 5,500+ friends and followers on Facebook, 2,000 followers on Twitter, 3,100+ connections on LinkedIn, and 500 followers on Instagram (which I just launched earlier this month).

I started this business back in 2007. After struggling to build my business, I became determined to master the necessary skills, and over the next 10 years, I became a top earner in my profession. I have helped small businesses go "from merely surviving operations to truly thriving organizations." I started this blog to educate and coach small business owners and entrepreneurs around the world so that they could find the paths to serious success.

Since then, I have composed over 1,700+ free articles for this community on virtually every topic there is when it comes to building a thriving a business. In 2014, I released my first International best-selling book The True Writer's Life: Discovering The Author and Finisher of Our Faith, which is essentially what started my writing business and put me on the map. It has become a “must read” for anyone who is serious about becoming an writer and author.

It has been my mission to help transform 1,000,000 small businesses and entrepreneurial firms (as well as struggling churches and ministries) from merely surviving operations, to truly thriving organizations. Will you be one of them?

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