Compliance in Marketing

Customers play an important part in any business. However, there have been developed methods of services provision where customers do not deal directly with their service providers. In such business interrelations, customers are required to act according to the regulations given by a service provider…

Introduction

In such business interrelations, customers are required to act according to the regulations given by a service provider. In this business service providers and customers do not meet face to face and they, therefore, interact actively or passively through media. Examples of such businesses include education, banking services, health services like weight losses rules among others. In this kind of business interactions, lack of customers to adhere to regulations means failure. This business innovation has been faced with criticism by various individuals. There are issues that rise up concerning methods of sampling, data collections, and analysis. While some scholars agree with these methods, some others do not agree with them. Works done by Dellande and Nyer; Dellande; Gilly and Graham as well as the work of Kasabov and Warlow are examples of some works that have published about Customer Compliance Business Methods (CCBM). Analysis of these works reveals different issues of concern about methods of data sampling, data collection and analysis. In this work, I will review articles by the above authors to show strengths and weaknesses of their methods of data acquisition, synthesis and presentation. ...

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