Budget finds from Avon, Revlon and Maybelline rated among best anti-aging make-up in major new study

Drugstore beauty favourites by Avon, Revlon, Maybelline and CoverGirl have beaten their premium-priced rivals in a major new study of anti-aging make-up.

Scientists at the Good Housekeeping Research Institute spend a year analysing 283 products designed to make users look younger, from foundation and concealer to lipstick and brow pencils.

They found that the top concealers were both budget brands, with Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer, at $10, rated top and Avon Anew Age-Transforming Concealer SPF 15, also $10, in second place.

Anti-aging beauty: Scientists at the Good Housekeeping Research Institute spend a year analysing 283 products designed to make users look younger

The CoverGirl
& Olay Simply Ageless Serum Primer, $14, was second only to a $33
Korres product in the primer category, while a $7.49 Revlon eye shadow
took the silver after the MAC Paint Pot, $18, in the crease-proof eye
shadow category.

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The research saw 97 products tested on 661 volunteers, who had a total of 3,127 before-and-after
photographs taken of them.

Drugstore favourites: The top concealer was a $10 Maybelline product (right), with Avon Anew's version (centre), in second place. The CoverGirl & Olay primer, $14 (right), was second in its category

It revealed some winners from high-end brands too, including a $105 anti-aging foundation by La Prairie, a $65 foundation by Chanel and a $49 lipstick (By Terry Rouge Terrybly Age-Defense Lipstick).

The Good Housekeeping September issue is on newsstands now

The volunteers were also subjected to a gamut of other equipment to test product performance, including a cutometer to measure skin firmness and hydration and a Visia Skin Complexion Analyzer, which quantifies wrinkles, spots,
and skin texture.

The latter was also used to detect eye shadow creasing and
the staying power of eye shadow primers.

In addition to the volunteers' verdicts, the researchers took into account responses from 2,004 consumer questionnaires.

The results formed the basis for Good Housekeeping's annual Anti-Aging Awards, now in its third year.

Rosemary Ellis, editor-in-chief of the magazine said in a press
release: 'From laptops to lipsticks, our readers look to us for
recommendations on products that perform as promised and are worth the
money.

'Our Anti-Aging Awards are unique because the winners are
chosen not only because they smell nice or come in pretty shades: they
are backed by scientific testing and have literally been proven to
work.'