Google PLA Shopping Campaigns Open to All Advertisers

All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.

What Are Google Shopping Campaigns?

Google Shopping Campaigns are a new way to structure Product Listing Ads within AdWords that increases product visibility for merchants and follows a layering ad system.

Get Started With Shopping Campaigns

Before you get started on Google Shopping campaigns, note that existing PLA campaigns overlap with new Shopping campaigns. There is no way to migrate campaign data either, so if you have an existing PLA campaign which is broken out extensively, you'll need to start fresh with Shopping Campaigns.

Here are some tutorials and guides for getting started with Shopping Campaigns:

While in beta, Google updated Shopping Campaign tools and functionality, most recently to include bulk bid changesand product names adjacent to product IDs. Google's announcement mentions API support and a bid simulator as upcoming features which will also be included.

Want to learn more about Shopping campaigns? Google's team will be at ClickZ Live New York, our digital marketing and advertising conference taking place March 31 to April 3.