Marketing Tips to Help Legal Professionals Build Their Brands

All too often we get comfortable in our jobs or companies doing what we do best. But periodically these good habits need to be re-examined. In recessionary times you need to constantly reinvent yourself and try new avenues to increase your market share or profitability.

Times are a-changing. The Internet is a dynamic environment and you need to become more active in social media, online networking groups, and good old fashion hand pressing. It’s also a good idea to reassess your website by freshening it up with new content, promotions and calls to action.

Another excellent way to reach out is to actively maintain a blog and blog at least once a week on topical issues of interest for your potential customers. – Bob Speyer, Web Success Team.

WASHINGTON, Aug. 3 /PRNewswire/ — Following a trying period with little-to-no-growth and industry layoffs and pay cuts, legal professionals are turning to proven business development efforts to freshen their brands and generate business.

Working with law firms to help them dig out of this smoking crater, Moire Marketing Partners, a strategic branding and communications agency specializing in professional services firms, is offering some tips on how firms can position themselves for growth in the post-recession economy:

Incorporate social media into your business development efforts. Your clients, prospects and their suppliers are using it; you should strategically use it too. Leverage tools including LinkedIn, Facebook and Twitter to connect with prospective clients and other professionals to build your network and demonstrate your expertise.

Be a brand ambassador. Remember, you are the face of your company’s brand. Use your interactions to communicate your firm’s brand promise and support that continuously in your efforts.

Network. Relationships matter. Social media is a great way to start a conversation with a client or prospect – but don’t let it stop there. Offer to meet new and old colleagues at an upcoming industry or bar association meeting, civic event, non-profit activity or social mixer – or host your own hospitality function at your firm.

Seize the podium. Apply to be a speaker at upcoming events. If you aren’t accepted, attend anyway to get a better handle on what topics are creating buzz.

Learn from other professionals. Invest in consultants to sharpen your brand. An outside perspective can help you assess the effectiveness of your business development efforts and offer insight into what strategies would work best for your personality type.

Be active in your home and business communities. Dust off those memberships in the local chamber of commerce and non-profit organization. Get involved in industry related activities and slowly increase your profile. Read more