After two decades with her family's
firm, Aerin Lauder has launched her own
glittering, glamorous brand

Aerin Lauder's Home Decor Line

Aerin Lauder's Home Decor Line

For Aerin Lauder, founding a global luxury brand is a family tradition. After all, back in the 1940s, her grandmother Estée Lauder transformed a modest beauty business into one of the world’s cosmetics giants. After working for the family firm for two decades, the granddaughter decided the time was right to start her own venture, even as she remains at Estée Lauder as style and image director.

Aerin Lauder in her New York office, with tabletop items from her new Aerin collection.Peter Ash Lee

Floral vase

Floral vase

She canvassed friends and focus groups to get their take on what kinds of products they would like to see. “There was an amazing reaction,” Lauder recalls. “As much as the people I talked to love beauty and fashion, they also love decorating and entertaining. They wanted a whole lifestyle.”