Marketing Platform

It’s official: WordPress powers more than 25% of the web. Really. Back in November 2015 Automattic CEO Matt Mullenweg announced that WordPress now powered more than a quarter of the world’s websites. Well beyond a blogging platform, WordPress is today...

There’s hardly another sector like digital marketing when it comes to change. The growth-hacking strategy that was cutting edge and unique in 2014 is, by 2015, standard operating procedure, and by 2016 is old and busted. What was successful in...

This is Part II of a two-part post. If you missed Part I, check it out here. Yesterday we explained how one Christian denomination found its way to the top of the Google rankings for the keyword phrase ‘jesus christ’...

This is Part I of a two-part post. Tune in for Part II tomorrow. Let’s start with the numbers. Christianity is the world’s largest faith by sheer weight of numbers with more than 2.5 billion of the planet’s 7 billion...

Attracting traffic to your site via a search engine results page (SERP) can be tough. And if you don’t have an effective and all-encompassing search engine marketing strategy, it can be worse than tough. It can be almost impossible. What...

This post is a contribution by Clayburn Griffin, founder of the subreddit r/BigSEO, accomplished SEO and content marketer. You can find him on Twitter @Clayburn! In my years of working in digital marketing, I’ve noticed a few particular trends among beginner SEOs (and...

Search Engine Optimization (SEO) can be a useful tool for many small and medium-sized businesses that do not have tremendous budget for paid search and paid ads. “But I don’t have any budget to hire an experienced webmaster either!” Well,...

Small businesses may not have all of the resources they want to pump into search engine marketing and SEO, but that doesn’t mean they have to be left out in the cold. In fact, these startups or even older, smaller...

SEO has not changed, it is adapting. And it is now integrating new visitors’ behavior (with the help of social media), as well as new regulations (updating against spam practices for example). In today’s blog post, we look at some...