The Blogging and Pinging Beginners Guide for Internet Marketers

Why are blogs and pinging getting so much importance today? If you are interested in getting your blog indexed faster, using blogs with pings is your best strategy. Ping, a short term for pingback, is a method of letting search engines know about new content or update in your website or blog. Pings are used to deliver the contents of your blog to search engines for the sole purpose of indexing and increasing search engine visibility thereby increasing SEO (Search Engine Optimization). The tasks can be easily done with the help of softwares like WordPress and RSS to Blog. Using these softwares you can submit your links to over 50 blog directories at a click of a button. For an in depth explanation on blogging and pinging read Anik Singal’s beginner’s guide to blogging and pinging.

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Should Affiliates Really Use Blogging and Pinging To Get Indexed?

There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what they’re getting themselves into before starting.

This article is to serve as a beginners guide to getting started with blogging and pinging.

1. What is a blog?

A “blog” is short for “web log.” A web log is an online diary or journal. The main aspect blog is that it is frequently updated – at least once a week, sometimes every day or even more.

Since blogs are regularly updated, they tend to carry more value than regular static HTML pages (in some cases).

2. What is a ping?

A ping is a program that sends out a brief request for a response from another computer or server. When you ping on the Internet, you send out a program to see if a remote server is responding.

3. How do bloggers use pings?

Two main reasons to use pings with blogs: First and foremost is to let the search engines know that you have updated your website so they can send their spiders.

Secondly, pings also update the websites on the internet who are using your blog on their site (through a feature called RSS feeds, they are displaying your messages on their site).

4. So what is the big deal about blogging and pinging?

Smart affiliate marketers use blogging and pinging to help get their sites crawled and indexed by the search engine spiders a lot quicker than they normally would.

They set up a blog either on their main site or on a sub-domain of their site. They then post links to their product pages on their blog and send out a ping to all the major servers on the Internet.

That ping says “This site has fresh content, time to go add it to your database!” It’s a trigger that sends the search spiders looking for updated pages on your site. When they find the new pages, search engines tend to index them much faster.

Blogging and pinging will not get you into EVERY search engine overnight.

Combine blogging and pinging with good link recruiting for the best indexing.

Also, blog and ping on a regular basis if you want to “stay” indexed in the search engines.

5. Is blogging and pinging a requirement to get indexed?

No. You can get indexed quickly by getting plenty of natural backlinks. But for backlinks to be most effective, they have to appear as if they were natural and this can take weeks if not months. Blogging and pinging does seem to drastically shorten the process.

6. Is there a downside to blogging and pinging?

Yes, some marketers are starting to abuse this strategy and the engines are getting wise to it! If you go over-board you risk getting your website completely banned and removed.

Also, many marketers are blogging and pinging for a few days and then forgetting about the website – your website will likely be de-indexed if you do not continue to naturally blog and ping.

The bottom line is that blogging and pinging is a great strategy right now to help you get your website indexed faster. However, the old natural way of getting incoming links is still the best and most assured way – not to mention the long-term benefits of having incoming links.

If you have not yet started blogging and pinging, I suggest you give it a try and see the results for yourself.
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About The Author:

Anik Singal is a successful Internet Marketer. He founded Affiliate Classroom which is an online training center for aspiring Internet marketers. In 2008, Anik Singal was among the top three finalists in Business Week’s Top 25 Best Young Entrepreneurs in the U.S. He has recently launched a brand new internet marketing and training softwarecalledCommission Domination, which has already become a best seller on Click Bank.