The city of Tel Aviv Yafo has deployed smart systems all over the city, from smart parking solutions to participative citizen applications to connected municipality services. The city‘s 400 member strong IT department develops 90 percent of the applications in-house, whether it is a digital application or an intelligent situation map.

A natural development into a Smart City

“The city of Tel Aviv Yafo has a long-standing tradition of deploying technological innovations. However, becoming a smart city was never the ultimate goal. As the deployment of smart services and applications expanded rapidly, Tel Aviv Yafo naturally became a smart city,” Liora Shechter, CIO, Tel Aviv Yafo Municipality, explains. “Our vision is based on connected information and advanced, innovative technologies and the involvement of the city’s residents and other parties such as the municipality, academic institutions, and private companies. Via smart city applications, Tel Aviv Yafo aims to improve operational efficiency, the quality of life, the local economy, and a sustainable environment.”

Hence, the municipality developed a smart city plan for every city pillar, ranging from infrastructure and transportation to water, energy, and sanitation to community, education, and security.

DigiTel Residents Club for citizen participation

All Tel Aviv Yafo residents aged 13 and older can register to receive a DigiTel card. Based on their unique profile, the city offers them personalised information regarding special deals or events at cultural venues, in sports arenas and other places, for example. Additionally, club members can also carry out transactions with the municipality at any time and from any place. The information is delivered via different channels, including personal emails, text messages, and a personal resident account.

Liora Shechter adds: “We register a high level of citizen engagement. 167,000 residents are already club members. The registrations are increasing. As of now, we have reached 60 percent of potential city residents.”

Want to know more? Read the full use case published in the December 2017 issue of RFID & Wireless IoT Global. Download your personal digital copy of the magazine now and gain exclusive insight into more use cases and the potential of RFID & Wireless IoT technologies for process optimisation in different industries.

Take a look at our subscription offer as well and receive the newest issue of the magazine by mail or by e-mail.