Month

Summertime is one of the busiest periods for makeup artists (wedding season)! As with other service-based businesses, you want to have a good service agreement in place to ensure you are protected when dealing with your clients (if you’re not convinced about the necessity of a good service agreement, check out this blog post). Here...

I’ve been waiting for the Canadian Ad Standards to catch up for a while now and my wish has finally come true: Ad Standards recently released comprehensive disclosure guidelines for influencer marketing (you can check them out right here). This document addresses everything from Snapchat stories to YouTube videos. Want a quick summary? Here are...