Blog Post Archive

If you’ve come here looking for the latest thinking on virtual reality, drones and autonomous driving—you’ve come to the wrong place. Marketers are an interesting bunch—we pride ourselves on “being in the know”, with some good reason… Part of our...

Instincts vs. Insights Like many of you, I was wrong about who I thought would win the US election. But it wasn’t always that way?—?I had changed my opinion based on the “data” I was seeing and that’s where many...

Before there was social media—before there was mobile and the video revolution, there was blogging. Once heralded as a revolution in communications and to a degree, marketing—self expression and direct publishing of the written word became an influential force to...

Building brands in the mad man era was a relatively straight forward endeavor... A brand needed to effectively communicate its benefit to the consumer, plainly stating its functional benefits and for the more enduring brands—connecting with consumers at the emotional...

Hillary Clinton recently announced her intention to run for president of the United States of America with a logo that looks partially inspired by Fed Ex, partially an "I'm with Stupid T-Shirt and something from the 80s (not in a...

Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. Debating who will win is a mute point. The real winner is digital video in al...

Before SXSW Interactive had even gotten a chance to take its first breath, media outlets like Mashable were already asking if it had jumped the Shark? The sentiment is understandable. After all these years, SXSW is still kind of enigma....

Live video streaming is nothing new. Many have tried it—and it's always sort of taken off, but never really went "mainstream". MeerKat might just change all of that. But how will we know? For starters, it's got a really good...

Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's...

According to the US Department of labor—the average tenure at at job for 2014 is 4.6 years. In less than a month, I'll be celebrating five years at Edelman, so I thought it would be a good time to reflect...

The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s...

I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in...

While Google Glass appears to be in its death throes—Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days) E-mail. I've been spending some time with...

I'm doing a mini tour of Texas this week having just left Austin and tomorrow I present some of our findings from Edelman's 2014 global study, Brandshare, in Dallas (full report here). The last time I talked about Brandshare, I...

I could be wrong. In the early days of social media, when Facebook was still for college kids—Twitter seemed like an utterly useless fad to most people. But I was really intrigued by it and stuck with it and connected...

Like millions of others, I recently filled a bucket full of ice and water, shot a video and called on a friends to do the same. While not required to, I also donated to the ALS association because it seemed...

Meet Justin Levy I know Justin but in a world of having many connections, "knowing" someone doesn't mean much and Justin and I don't talk every day and in fact have had only a handful of interactions. But a status...

We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile)...