At the SF AppShow 2012, Madefire showed its Madefire App and announced its publishing platform, a sort of WordPress for moving media authors. It starts with comics but it doesn’t end there.

Madefire is a moving media platform and comic app, an example of what it calls motion books. It’s like seeing a whole new media type. Available for Apple iOS 5 and up — and natively for the Apple iPad — it’s available now in the App Store.

Think of this as a kind of WordPress for moving media and you get the idea. In fact, True Ventures is funding the company and its partner Toni Schneider, who runs Automattic’s WordPress, is on the board.

Disclosure: Gina Smith, host of the SF AppShow, is editorial director at aNewDomain.net, which is media sponsor of this event. She was not involved in the pre-selection of the top 10 apps shown at the event and does not profit financially from the show or the apps it showcases.