Experience principle

Principle

I hear and I know. I see and I believe. I do and I understand. -- Confucius

How it works

We create our understanding of the world out first from our experiences and
this remains the most effective and convincing way we learn.

Multi-sensory

Experiences start with the senses, and the more we sense, the richer our
experience. Bakers and Coffee-shops know this well when they fill the air with
delicious smells and sights of the product. Comfortable chairs, homely
surroundings and friendly service all add to the sensory experience.

Multi-experience

One experience, although potentially powerful, may well be insufficient to
persuade us, and we will seek confirmation through repeated experiences.

Experience and belief

We do not have time to experience everything, so much of our understanding
comes from assumptions and belief of what others tell us. The most powerful way
of changing those beliefs is to give the other person experiences that clearly
contradict the target belief.