Monday, January 11, 2010

Proof positive that cereal packaging doesn’t have to look like a crazy mess. If I ate cereal that doesn’t turn the milk chocolatey, I might actually consider buying this.

Sh*tty

This follows pretty much the same formula as the Pr*tty package, but manages to screw it up with zany typography, gold coins, flying cereal clusters, and a wholly unnecessary exclamation point. That holding shape in the Kashi logo also irritates me... enough asymmetry already, you hippies!

Gotta say, think the Yogi package is too symetrical and too quiet. I just look at that and I know the cereal is gonna taste like sawdust. "Flake and cluster" sounds gross to me. Sometimes, not enough information is just that.

Agree with your thoughts on the Kashi package except I kinda like the flying cereal cluster. Makes me think the cereal has big clusters, which is a plus in my book.