The Education of a Marketplace Startup

The Travelshift platform was originally built and tested in Iceland. Guidetoiceland.is was launched in 2014 and quickly became the largest marketplace of travel products in Iceland.

Guide to Iceland operates the largest marketplace for travel services in Iceland: With more than 500 suppliers and more than 1,500 bookable activities to choose from, Guide to Iceland offers a plethora of possibilities to its visitors. Guide to Iceland visitors can also find cars and accommodation on the website, that can be booked directly in a single integrated process.

Guide to Iceland is the most content-rich website about tourism in Iceland: With content in 8 languages and hundreds of bloggers, visitors to Guidetoiceland.is can search thousands of curated articles to explore Iceland and discover things to do. This has been a key driver in making GTI the most popular travel website about Iceland.

Guide to Iceland is the strongest Icelandic travel brand on social media: Rich content and large variety of services, coupled with powerful after sales and customer support have made Guide to Iceland the strongest Icelandic brand on social media, with more than 300,000 Facebook followers.