ICE LED Division: We are pleased to announce our modular universal Hang-Roll-Fold Flexible LED screens have been selected for the international Transanatolia Rally Raid motor sports event held throughout the rugged Turkish country side. The event pits man and machine against each other and the rigours of rallying in rugged, breath taking beauty and dangerous regions of Turkey.

Pictured is the ICE flexible 18.25mm Pitch LED screen in an Istanbul workshop being prepared for use in the remote Turkish country side over the last few days. All the calibration was done remotely in real time from our offices in Auckland, New Zealand this week.

Display test pattern confirms sequence and colour from a live internet camera feed during remote set up.

The 7 day rally (31 August – 7 September 2013) is a fast moving mobile event that had a key requirement for any digital display solution. It had to be sufficiently large, easily and quickly packed away each day, good quality viewing, rugged, simple to hang off the side of one of the travelling support trucks. The ICE Hang-Roll-Fold Flexible LED screens fitted the requirements perfectly meeting the budget requirements. The particular custom manufactured model was created in 3 separate sections which meant two people could easily mount the screen one section at a time and then clip the sections together.

The 5.25 x 2.62m fold up soft LED screen will display videos and information during the evening when the participants all arrive in for the night at the base camp each day, to re-group, attend to repairs, enjoy international friendship and share stories, including the big whoppers of exaggeration around the camp fire before retiring for another heady day of rallying in some very historic country side.

Rally raids are probably the most gruelling form of motor sport, tougher even than the 24 Hour race at Le Mans. The demand on vehicles, support equipment and drivers was pressed home during the 2012 3rd stage of the Transanatolia Rally in Turkey when a horrible crash fatally injured 2 competitors.The iconic 18 year old Turkish rider Kemal Merkit and Italian rider Mirco Miotto were parked up on the road looking at their guide maps book to find the right track, when suddenly at a roaring speed the Dutch rider Wouter Vaarkamp arrived crashing into Kemal and Mirco. Meanwhile Mirco suffered some little injuries, Kemal and Wouter unfortunately were fatally injured.