As brands place more and more importance on utilizing social media , they must first understand how the most successful brands generate consumer engagement with their posts. Simply Measured , a social analytics platform, has released...

As social media continues to play a larger part in consumers' lives, businesses are looking to take advantage of the media channel. In order for businesses to get the most out of their social media efforts, however, they must understand...

Instagram has added new filters to its photo-sharing social network for the first time since December 2012. According to the social network , a lot has happened in the last two years, including new photography trends and smartphone...

It is now easier for Etsy merchants to market their products on social networks like Facebook and Twitter. This is because e-commerce company Zantler has made its social commerce platform Shoppost available to Etsy merchants. With...

As social networks expand and enhance their platforms they can become increasingly complicated for their user base to navigate. To combat this trend, Linkedin has recently announced the rollout of a simplified version of its homepage...

Instagram has hit a milestone, as the image-based social network announced that there are now more than 300 million “Instagrammers” on its platform. “Over the past four years, what began as two friends with a dream...

Tumblr has been busy rolling out updates as of late, with the newest one being an “Explore” feature to help users discover content. The new feature is visible at the top of the dashboard under a new compass icon. According...

Twitter has introduced a new way for advertisers to target consumers with the launch of a feature called “tailored audiences from mobile apps.” This new targeting feature enables advertisers to create audience segments...

Facebook users will now be able to search for previously published posts via Graph Search, thanks to a new update from the social network. According to Facebook, one of its most requested features for Graph Search is the ability for...

Social media has transformed itself into a vital channel for companies to communicate and engage with their customers. In order for companies to know if their social media efforts are proving successful they must receive accurate performance...

Google+ might be the virtual runt of the social media litter, but it's not going to dissappear any time soon; many even expect deeper integration with other Google products in the future, which could make participating on the platform...

Tumblr is testing out the social commerce waters, as the company has unveiled a new feature that adds calls-to-action on certain posts – including a “Buy” button. According to Tumblr’s announcement , the new...

As more consumers continue to flock to social media , networks are constantly looking for ways to capitalize on their popularity and increase their earnings. Popular blogging network Tumblr has announced that it is launching a new...

Whether it’s due to the creation of new network or just updated features, the social media landscape is constantly evolving. As the influential channel changes, it’s important that businesses understand how it has evolved...

Twitter has unveiled a new feature that aims to help merchants increase conversions through the social network. The feature, dubbed Twitter Offers , enables advertisers to create card-linked promotions and share them on the social...