Technical website marketing (or technical SEO) is using the website's code and server configuration to improve the website's presentation to search engines, social networks and your customers. Use this free guide as you develop your website and online presence.

User experience is the process of better meeting your customer's expectations while simultaneously making it easier for people to work with your company. Having a well optimized user experience is essential for growth. In this presentation, Elementive explains what user experience is and how you optimize your company's user experience.

"Big data" is on the rise and we live in an increasingly data-dependent world, but what are the best ways to use data to make decisions about our websites, content, user experiences and online marketing?

Like many business owners and marketing directors, you may wonder about your website's performance. You may be unsure how to make sense of all the data. Knowing how to utilize your online marketing data is critical to maximizing your traffic and conversions. In this free video series, you will learn how to use Google Analytics and other key web analytics tools.

How do you measure and evaluate the effectiveness of your content marketing strategies? How do you find new opportunties for content? In this video, you will learn how to measure the value content delivers in every stage of your sales and marketing funnel.

Unfortunately, technology is going to break. Regardless of what the specific error is, errors will happen. When they do, customers grow frustrated, leave your website, and you risk losing them. In this free presentation by Matthew Edgar, web consultant at Elementive, you will learn how to create a better error experience.