'Net Features : universal analyticshttp://www.websitemagazine.com/content/blogs/posts/archive/tags/universal+analytics/default.aspxTags: universal analyticsenCommunityServer 2008 SP2 (Build: 31104.93)3dcart Integrates with Universal Analyticshttp://www.websitemagazine.com/content/blogs/posts/archive/2014/05/13/3dcart-integrates-with-universal-analytics.aspxTue, 13 May 2014 21:15:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:33594Allison Howen0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=33594http://www.websitemagazine.com/content/blogs/posts/archive/2014/05/13/3dcart-integrates-with-universal-analytics.aspx#comments<hr />
<p><strong>3dcart is preparing its merchants for powerful analytics, as the e-commerce service provider announced that it has proactively integrated with Google Universal Analytics.</strong></p>
<p>&ldquo;We understand that Google&rsquo;s newer Universal Analytics might appear to be slightly more complicated than the previous version of analytics,&rdquo; said Joe Palko, 3dcart&rsquo;s chief marketing officer. &ldquo;However, thanks to our integration, integrating Google Universal Analytics is no more difficult than checking a box inside of our 3dcart Online Store Manager. And, not only is it easy, it is powerful.&rdquo;</p>
<p>According to the <a target="_blank" href="http://blog.3dcart.com/google-universal-analytics-integration-with-3dcart/">3dcart blog</a>, Universal is expected to improve Analytics&rsquo; data processing, collection methods and give its analysis tool a boost. For users, this means the ability to connect multiple devices, sessions and engagements to a single User ID. By gathering and analyzing data for all of a single User&rsquo;s ID activity, Google will be able to provide 3dcart merchants with more precise visitor counts and data reports on customers&rsquo; experiences. In addition, Universal Analytics enables users to leverage new and more flexible data collection methods, use simplified and more accessible configuration options, create custom dimensions and more.</p>
<p>The 3dcart announcement notes that the new system opens up the collection of segment data, product detail data and other data that will lead to capturing more leads and evaluating the effectiveness of customer loyalty programs. 3dcart merchants can upgrade to the new analytic offering by enabling Universal Analytics in their Online Store Manager.</p>
<p><img height="199" width="565" src="http://www.websitemagazine.com/images/blog/3dcartuniversalanalytics.jpg" style="vertical-align:middle;margin:5px;" alt="" /></p>
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<hr /><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=33594" width="1" height="1">3DCartwm-ecommerceuniversal analyticsTransfer to Google's Universal Analyticshttp://www.websitemagazine.com/content/blogs/posts/archive/2013/10/24/transfer-to-google-s-universal-analytics.aspxThu, 24 Oct 2013 13:35:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:28272Pete Prestipino1http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=28272http://www.websitemagazine.com/content/blogs/posts/archive/2013/10/24/transfer-to-google-s-universal-analytics.aspx#comments<p><strong>Internet professionals that have been anxiously awaiting the opportunity to upgrade to the new Universal Analytics from Google can now do so thanks to the release of a new tool announced this week.</strong>
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Universal Analytics will likely be quite a draw as it enables Google Analytics users to track customer interactions across platforms and devices. The issue that Google has had to deal with is how to move existing properties to the new infrastructure without losing any historical data.
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This week, however, Google announced an &quot;Upgrade Center&quot; to help its users move from the current version to the new Universal Analytics.
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The new tool will move properties within 24 to 48 hours after the transfer has been initiated. After completion, any data that is collected with the old tracking code (ga.js) will be processed using the new Universal Analytics technology. At that point, in order to receive all the benefits of the new platform (including custom dimensions and metrics), the new tracking code (analytics.js) will need to be installed/implemented on the website.
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Below is an image of the screen Google Analytics users will see when initiating the transfer.
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<img src="http://www.websitemagazine.com/images/blog/UA-transfer-GA.jpg" alt="" /></p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=28272" width="1" height="1">googlewm-analyticsuniversal analyticsGoogle Universal Analytics – What to Knowhttp://www.websitemagazine.com/content/blogs/posts/archive/2013/03/25/google-universal-analytics-what-to-know.aspxMon, 25 Mar 2013 19:10:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:24065Administrator6http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=24065http://www.websitemagazine.com/content/blogs/posts/archive/2013/03/25/google-universal-analytics-what-to-know.aspx#comments<p>Google has officially released its Universal Analytics offering to the digital masses. While unlikely that there will be a virtual stampede to use the enhanced platform (at least right away), doing so could certainly position your enterprise for success in the future. The reason? You&rsquo;ll know more (way more) about your users and the performance of your digital properties than with the classic version.
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Launched in beta back in October 2012, Google&rsquo;s Universal Analytics release enables firms to import their own datasets into its analytics system in order to understand how customers interact with a business across many devices (including mobile, tablets and PC&rsquo;s) &ndash; and touch points (search, advertising, etc.). Why is this important? More control over the type and depth of information collected leads to more refined (and better) analysis. Ultimately that provides a more complete vision of the marketing funnel.
<br /><br />Universal Analytics exposes configuration options in the administration panel that were accessible previously only to developers &nbsp;through an API. Now, pretty much any user can customize and control reporting of traffic from organic search sources, have better handling of session and campaign timeouts, exclude referrals and search terms as needed, and even implement a broad range of custom dimensions and metrics (the new tracking code also works on subdomains).
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Essentially, the Universal Analytics platform introduces a new set of features that change the way data is collected and ultimately organized. In addition to a name change for the actual tracking snippet &ndash; from ga.js to analytics.js &ndash; Google also reduced the number of cookies (from four to one) and extended the life of the tracking cookie to two years.&nbsp;<br /><br />
The offering has apparently been well received by some big brands. PriceGrabber VP of Marketing Rojeh Ananesian (in a video in Google&rsquo;s official post &ndash; included below) discussed how using Universal Analytics help server users better by providing them with &ldquo;more relevant content and shopping results.&rdquo;
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