The notoriously loud-mouthed basketball dad got a taste of his own medicine Wednesday when Nike executive George Raveling shared his impassioned opinion of UCLA star Lonzo’s father.

Ball is “the worst thing to happen to basketball in the last hundred years,” Raveling said at a World Congress of Sports event where he was being honored, according to SportsBusiness Journal.

At 79, Raveling has been around the game for more than half a century as a player, coach and commentator. His Hall-of-Fame résumé includes four years playing at Villanova in the late ’50s and a 335-293 record as head coach at Washington State, Iowa and USC. Six NCAA tournament appearances, three Pac-10 Coach of the Year awards and a gold and bronze medal as an assistant coach for the US men’s national team in ’84 and ’88 earned Raveling a spot in the Basketball Hall of Fame in 2015.

Raveling’s leverage extends further as the director of global basketball sports marketing for Nike, the company LaVar hopes — or likely expects — will sign his three basketball-playing sons to a 10-year, $1 billion shoe deal.

“A billion dollars, it has to be there,” Ball told USA Today in March of the hopeful endorsement. “That’s our number, a billion, straight out of the gate. And you don’t even have to give it to me all up front. Give us $100 million [per year] over 10 years.”

Far-fetched and controversial comments have become routine for LaVar, who has talked his way into the news more than son Lonzo in the months leading up to June’s NBA Draft, where the 19-year-old guard is expected to go either No. 1 or 2.

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In the same March interview, LaVar boasted he “would kill” Michael Jordan one-on-one during his playing days and argued Lonzo already is better than two-time NBA MVP Steph Curry. Just a week later, comparisons LaVar made between his three sons and LeBron James’ two young basketball prodigies got him in hot water with the Cavaliers superstar.

“Keep my kids’ name out of your mouth, keep my family out of your mouth,” James said at the time, after LaVar said his sons are better suited for professional success than James’.

Most recently, LaVar blamed UCLA’s loss to Kentucky in the Elite Eight on the Bruins’ “three white guys” whose “foot speed is too slow” to support his son’s star power.