Dabur to launch variants of hair care serum

Dubai, January 30, 2013

Dabur International, a leading personal and healthcare brand, will be rolling out new formulations of a hair protection serum across multiple consumer groups in the region.

Dabur Amla Hair Serum Snake Oil has been developed by scientists at the Dabur Research & Development Centre.

The company also announced that Amla Hair Serum, which will be available in 30ml bottle packaging, has now become one of the top two hair serum brands in the region, just two years after its launch.

Amla Snake Oil has captured more than 28 per cent of the Saudi Arabian market and 20 per cent of the UAE market on the way to becoming one of the region’s most sought-after hair serum brands.

“Women living in the Middle East constantly have to face many challenges in hair care because of the unique climate and the type of water in the region,” said Mohit Malhotra, CEO, Dabur International.

“Moreover, frequent heat and chemical styling treatments further aggravate some of the most common hair problems of women in the Middle East, such as dry and damaged hair with split ends, dull and lifeless hair or frizzy and unmanageable hair.

“In this regard, Dabur has succeeded in harnessing its 129-year legacy of leadership and excellence to develop a unique formulation that addresses all types of hair problems. Dabur Amla Hair Serum-Snake Oil has been especially formulated by leading experts and scientists in hair care to offer the easiest way for protection of hair, detangling and giving it that healthy shine.”

Formulated after intensive research, the Amla Snake Oil range of hair serums has been fortified with Amla Vitamins and Silico complexes that get absorbed into the hair instantly, a company statement said.

The breakthrough Amla Snake Oil can be applied on shampooed or towel-dried hair anytime. Once applied, no rinsing is necessary. The revolutionary serum comes in three diverse variants: Repair Therapy for dry and damaged hair; Frizz Control for unmanageable, frizzy hair; and Extreme Shine for dull and lifeless hair. – TradeArabia News Service