PROSPECT RESEARCH

We find more donors and help you engage with them.

WHAT IS PROSPECT RESEARCH?

Prospect research is the process of finding donors who have the capacity to donate to your not-for-profit organisation for the causes you support. Prospect research increase your chances of fundraising success, and helps your organisation to identify the best prospects, develop a strategic plan, establish priorities and where best to invest time, and determine appropriate gift asks and the best approach for asking. Identification of potential donors is the first stage of the Donor Giving Cycle:

OUR PROSPECT RESEARCH SERVICES:

AskRIGHT is a leading provider of research services to the not-for-profit sector in Australia and New Zealand. We have provided research services to a range of clients in education, health, arts and culture, and community. Our prospect research services include:

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TO FIND MORE DONORS

AskRIGHT fundraising consultants worked closely with the volunteer committee, elected councillors, including the lord mayor, and with senior Brisbane city council officers to position the fundraising campaign for success. The strategy involved the development of effective prospect engagement activities, identification of key potential donors, development of the case for support, and successful solicitation of lead prospects.

Geoff Rodgers, Campaign Chairman at Brisbane City Council and Save City Hall Committee