Presidential candidates trying everything to get in touch with young people

It’s the highly sought demographic that everyone’s trying to get their hands on: millennials. Millions of dollars are spent on research, advertising, restructuring and PR campaigns to grab the increasingly short attention span of people in their 20s and early 30s and politicians are taking notice.

Now that the hip Stephen Colbert has taken his witty charm to the more traditional format of late night talk, he’s managed to carve out a spot for candidates on his show. Former Florida Governor chatted with him on the show’s very first episode.

Just last night, Colbert challenged the U.S. Senator from Texas Ted Cruz on Reagan’s economics and political climate.

The strategy of reaching out to millennials in their environment isn’t new, and even President Barack Obama used it to get younger people to sign up for health care with a “Between Two Ferns” video with actor Zach Galifianakis. It actually worked to get people on the website.