INDIANAPOLIS (WISH) — Amazon announced it has expanded its same-day delivery service to six cities, including Indianapolis on Wednesday.

Customers can place their order online by noon, and Amazon guarantees it will be delivered by 9:00 the same night. Amazon has been testing the “Get it Today” service over the past few months and some Hoosiers say the extra cost is worth the convenience.

Prime members can use the service for $5.99, while same-day delivery will cost customers without a Prime membership $9.98. A Prime membership costs $99 every year.

Dawn Reichmuth is a frequent Amazon shopper and says the “Get it Today” service has proven extremely useful.

“My husband’s laptop computer cord quit working and his computer was dying, and he couldn’t operate his business with a dying computer. So we used it and in that case it was a matter of doing business or not,” said Reichmuth.

She and her husband considered going to Walmart or Target, but didn’t have a chance to get out of the office. Reichmuth ordered the charger on Amazon, and it arrived a few hours later.

“It has increased my interest in using amazon even more than I do now, and I do use it a lot now.” said Reichmuth.

Even people who haven’t yet used the same-day delivery service say they’ll likely give it a try.

“Six bucks to have it that same day, I’d pay that. Definitely,” said Mario

The move gives Amazon an edge over its competitors in the Hoosier State, and having a distribution center in town makes same day delivery more feasible. Ebay, Walmart and Target all offer limited same-day delivery services in select cities, but not in Indianapolis.

“That is the next evolution…to get out of these highly populated, major markets like California and New York and start to get to some less populated areas,” said Brian Sozzi, retail analyst and CEO of Belus Capital Advisors.

Sozzi said brick and mortar retailers need to start playing catch up with Amazon.

“I think if you’re a physical retailer, you have to be studying Amazon like a Hawk and be really concerned,” said Sozzi.

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