Aurora appoints Siân Hurst as managing director

Siân
Hurst has been appointed managing director of Aurora in a move that will see
the healthcare communications agency's founders, Neil Crump and Claire
Eldridge, become its chief executive officers.

Hurst's appointment is intended to support an
independent future for Aurora, which is part of the GLOBALHealthPR network of
independent agencies.

Neil Crump said: “Having reflected on the future of
the agency after the first decade, loving our culture and what we do, and
seeing our contemporaries sell off their businesses, Claire and I decided that
we want to grow Aurora and remain independent.

“We can make a bigger difference to clients, and
ultimately patients, without the constraints of a parent company.

"Part of this
plan sees Siân take hold of the reins of agency management, as Claire and I
remain focused on client relationships and growth of the business in the UK and
overseas.”

Hurst (pictured) joined Aurora in March 2008 as an associate
director and the sixth member of the agency's team.
She was then promoted to director in 2012 to
oversee new business, client accounts and resourcing for a growing team of more
than 30 experts.

“In addition to growing the
business with Neil and Claire, I'm looking forward to leading our amazing
agency team” said Siân. “They're a diverse bunch of scientists and
communicators who are incredibly skilled at unearthing deeper insights to help
our clients diagnose and solve their challenges, and ultimately ensure that
patients get access to the innovations our clients create, whether they are
medicines, services or tech.”