Published December 22, 2015 at 8:30 PM Updated January 5, 2016 at 11:04 AM

The price of ivory in China has fallen sharply in the past 18 months, this as China takes a bigger role in supporting wildlife conservation.

Some Chinese collectors are also thinking about more than just making investments.

CCTV America’s Jessica Stone spoke with Peter Knights who is the CEO of WildAid.

WildAid CEO Peter Knights on China and ivory trade

WildAid CEO Peter Knights on China and ivory trade

The price of ivory in China has fallen sharply in the past 18 months, this as China takes a bigger role in supporting wildlife conservation. Some Chinese collectors are also thinking about more than just making investments. CCTV America's Jessica Stone spoke with Peter Knights who is the CEO of WildAid.