What is neuromarketing?

Neuromarketing is an emerging field that combines neuroscience, psychology, and marketing.

Consumers go through the decision making process at both the conscious and subconscious levels.

Neuromarketing attempts to understand and apply the underlying neuropsychological reasons that a consumer responds to your marketing.

What are the benefits?

People respond to messaging and ads differently.

Understanding what stimulates positive emotions and chemical releases in the brain is important when choosing your marketing.

Neuromarketing bridges the gap between the conscious and subconscious decision-making process unique to each individual's psychology.

This results in a more pleasant experience for the consumer and a more effective campaign for the marketer.

How does personality help?

The elements of personality tie directly to the baseline chemical structures of your brain. Those same chemical structures offer a blueprint into how you think, feel and behave.

Finding personality indicators in customer data allows us to "sort" our neuromarketing-based recommendations to help you speak to your customer's psychology.

In 2017 Columbia University ran a study that targeted ads based on personality elements, they were able to increase conversions (40% increase in click-through-rates) and increase purchasing (50% increase).

Sorter uses a blend of mainstream personality research like DISC, OCEAN, Myers-Briggs, and HBDI to determine our Sorter Segments and recommendations.