online customer engagement

Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product.
The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.

What do these market-defining trends have in common?
· Analytics for all
· Analytics as competitive differentiator
· Internet of Things
· Artificial intelligence/Machine learning/Cognitive computing
· Real-time analytics/event management
They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise?
It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital i

This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.

This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.

This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.

This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.

In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.

If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands.
The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title.
Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.

What do these market-defining trends have in common?
· Analytics for all
· Analytics as competitive differentiator
· Internet of Things
· Artificial intelligence/Machine learning/Cognitive computing
· Real-time analytics/event management
They all rely on data – timely, accurate data delivered within an insightful context – to deliver value.
The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and
values of the data-driven enterprise?
It’s going to take a special type of professional to deliver that value to enterprises. Organizations are
seeking professionals to step forward and take the lead, provide guidance and lend expertise to move
into the brave new world of digital. The move to digital and all that it entails – sophisticated data
analytics, online customer engagement and digital process efficiency – requires, above all, the skills
and knowledge associated with handling data and turning it into insights. The move to digital is also a

The North Face rigorously tested several providers and quickly realized that Bold360 hit all the marks. After the initial implementation, The North Face entered into a 3-month professional services engagement to take their chat strategy to the next level. The Bold360 professional services team helped The North Face implement strategic new chat features and tactics, including adaptive canned messages, proactive chat, dual monitors and layered chat, and provided additional development support as needed. To maximize the impact of its chat strategy, The North Face also created an 11-person core chat team, with reps chosen for their skills and product knowledge. Empowered with the capabilities of Bold360, these dedicated agents can now provide truly in-depth product support.

Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.

Live online chat is proving to be a successful way to fulfill consumers’ desire to connect with companies. In the Guided Economy, customers expect chat to be consistently easy and effective at answering their questions and resolving their issues.
It may seem hard to provide a consistent experience because each chat engagement poses a unique question on a unique subject from a unique customer. But by focusing on how best to engage with customers via chat, this channel can become one of your most powerful sales tools.

Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.

B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.

Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first.
These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?

Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.

Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more.
See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.

The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.

In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.

Achieve your campaign performance goals by successfully mapping campaigns to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, engage your customers throughout their online journey.
By mapping campaigns to customer engagements, digital channels are used to help guide customers to conversion through a campaign centered approach.

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