Dean Blumberg wins with Santam commercials at 2013 Midas Awards

The 2013 Midas Awards in New York, which awards the best financial advertising from around the world, was a huge success for agency King James and their Santam campaign. The Santam TV commercials, directed by Dean Blumberg of Bouffant, scooped Gold for 'Such a Granny', as well as a Silver for 'Baby on Board'.

Blumberg and Bouffant achieved this ambitious project for the insurance company, where volunteers were hypnotised in real world scenarios by internationally renowned hypnotist, Keith Barry - something that had never been done in this way before. This unprecedented commercial shoot was a unique experiment carried out on the streets of Johannesburg - another Blumberg venture that has certainly paid off.

Congratulations to King James and Santam.

Credits:

Client/Product: Santam

Title: Hypnotised "Baby on Board" & "Such A Granny" Length: 2 x 75" (cinema), 2 x 60"& 2 x 30" First Air Date: September and End of October Country of Origin: South Africa Country of Broadcast: South Africa

bouffant launched in 2007, headed by directors Erik Van Wyk, Dean Blumberg, Marc Sidelsky and Andre Liebenberg. With these four directors, bouffant reached the status of number one ranked production company in South Africa in 2012 and continues to be recognised as a leading brand in the industry.

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