The "Keeping Up With the Kardashians" star announced she's dropping her famous last name in an effort to boost her fledgling modeling career.

Kendall recently made her Vogue debut in an editorial shoot by Patrick Demarchelier, wearing a selection of luxury scarves.

"What I have has almost worked against me," she said in a recent interview.

"I had to work even harder to get where I wanted because people didn't take me seriously as a model. Because of the TV show. I went on castings and some people weren't feeling me because of my name. But it was great when people didn't recognize me. I was like, 'Thank you. Please don't recognize me.'"