Production notes

The textile industry is well known for scandals related to slave-like practices, no labor rights and high environmental destruction. Companies perform marketing campaigns that reduces the art of fashion to consumerism and devoid of any moral value.

First steps

When I came across the project undertaken by Fundación Emotiva, I discovered there was an opportunity to address this issue in a positive and constructive approach. I decided to propose a range of ideas to show my vision of how important is our decisions as consumers. This ethical fashion company was a clear example of “social business”, a new business model which advances from the well-known corporate social responsibility, and offers nongovernmental institutions and companies a way of reaching their goals through a positive social change. The ultimate goal of this documentary is to show both the ethical fashion industry and new business models based on the common good.