Tailoring Products and Services for Chinese Travellers

We are only starting to see the beginning of Chinese Tourism in Australia. There are 50 million Chinese Tourists travelling internationally each year and only 10% of citizens currently have passports. This is forecast to double in the next year and Australia is well positioned as a destination to welcome them. However, there is still plenty of work to do in tailoring our products and services for Chinese travellers and these insights will hopefully help the industry evolve as new segments emerge.