In this paper we provide a foundation for a new generation ofservices and tools. We define new ways of capturing, sharing andreusing information and intelligence provided by single users andcommunities, as well as organizations by enabling the extraction,generation, interpretation and management of CollectiveIntelligence from user generated digital multimedia content.Different layers of intelligence are generated, which togetherconstitute the notion of Collective Intelligence.The automatic generation of Collective Intelligenceconstitutes a departure from traditional methods for informationsharing, since information from both the multimedia content andsocial aspects will be merged, while at the same time the socialdynamics will be taken into account. In the context of this work,we present two case studies an EmergencyResponse and a Consumers Social Group casestudy.