Fusing the finest of Japanese beauty and color creation by Dick Page, a world renowned makeup artist and mastery of color and texture, SHISEIDO Makeup offers chic, artistic and inspiring color collections.

of testers found that the brush captured the eye lashes from the root.

91%

of testers found that Full Lash Volume Mascara gave lashes a deep black color.

*Global 122 women 20-49 years

Separation: Full Expansion Brush

World’s first Shiseido Original Brush

The radial Full Expansion Brush matters for the full voluminous finish. It separates lashes and fans them out by combing clumps off, while keeping lashes from hardening. The brush captures each lash, in the first stroke, and in every stroke thereafter, beautifully separating and opening lashes out.

Shiseido Full Expansion Brush

The brush contacts the lashes from all directions, allowing it to fan the lash out.

Patented Brush Technology (Japan)

Layerable Volume Formula

Deep black: Black Luminous Pigment

Deep black requires light.

Formulated specifically for this Shiseido mascara, Black Luminous Pigment makes black more beautiful, adding luster and depth to its dark power. It creates fascinating, deep, dramatic black lashes, using the power of light.

Black color with high luster/shine

The surface is flat and smooth, so light is concentrated, and reflected in a common direction to create more shine.

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Resilience: Curl-Up Wax + Resilient Film

A gorgeous, naturally resilient, lasting curl.

The optimum balance of Curl-Up Wax and Resilient Film allows lashes to be beautifully curled while remaining flexible, even after multiple coats, and even over many hours.
Curl-Up Wax lifts the lashes from the root, forming a bouncy, upward curve.
Resilient Film gives lashes a supple, comfortable feeling, and a resilient finish.

Curl-Up Wax

Curls lashes and keeps them curled, even after multiple coats.

+

Resilient Film

Coats the lashes, maintains the fresh, just-applied looking finish.

Full Lash Serum

Lash serum based on true understanding of lashes.

Just like the hair on your head, delicate eyelashes are subject to wear and tear. How many times have you pulled out precious hairs while yanking on your lash curler, wiping away eye makeup, or rubbing your eyes during allergy season?

The key to achieve the best result is the amount of serum applied to the lash line. Shiseido’s unique applicator tip delivers the perfect amount, easily and effectively.
It can apply serum thoroughly, even to the small areas between the lashes by squeezing the applicator into the lash line.

Results after 8 weeks

Visible results after continuous use of Full Lash Serum.

Before

After

*Photo of average results

Full Lash Volume Mascara

Creates full volume with natural resilience while making eyelashes irresistibly touchable. Day-long beautiful look that can easily be removed with just warm water.

Makeup Artistic Director Dick Page

Dick Page has forged an impressive career, from the fashion runways to editorial and advertising shoots around the globe. Since the early 90s Dick Page has become a key figure behind the fashion shows, working with Narciso Rodriguez and Zero Maria Cornejo, to name a few.