People Are Extremely Into Barack Obama's Bomber Jacket With '44' On The Sleeve

The Obama Bomber Moment happened at a Duke-UNC basketball game.

The former president and one of America’s many dads Barack Obama wore a black bomber jacket with “44” embroidered on the sleeve Wednesday night, and the internet is extremely amped about it.

The Obama Bomber Moment™, as it will henceforth be called, happened at the basketball game between celebrated rivals Duke and the University of North Carolina.

Lance King via Getty ImagesCheck out the "44" on the sleeve of former President Barack Obama's bomber jacket.

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While it’s immediately obvious that the “44” is a reference to the 44th U.S. president, the jacket’s origin was not. GQ tracked down the bomber and found that it retails for $595 from Rag & Bone.

Marcus Wainwright, the founder and chief brand officer at Rag & Bone, told the publication that the company custom-made the jacket for Obama toward the end of his second term and “wasn’t expecting him to wear it in public.”

However, after Wainwright saw The Obama Bomber Moment™, he told GQ: “Making a jacket for the president, that’s fucking awesome. How else can you put it? When they look good in it, it’s even more gratifying.”