Interesting to watch in light of this week’s controversy over Facebook and Cambridge Analytica — Steve Jobs talking to Walt Mossberg and Kara Swisher in 2010 regarding privacy:

Jobs: Are we going to be moving more into cloud-based things? Sure.

Mossberg: Doesn’t that inevitably…

Jobs: No! Privacy means people know what they’re signing up for. In plain English, and repeatedly. That’s what it means. I’m an optimist. I believe people are smart. And some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they’re tired of you asking them. Let them know precisely what you’re going to do with their data. That’s what we think.