The Velvet story

It all began in 1997 when Velvet directors Jenny Graham and Toni Spencer decided to create a fashion line that embodied the laid-back luxe of LA style. Since its launch, Velvet has evolved into a full ready-to-wear collection focusing on beautifully crafted, clean fashion staples.

This season at Velvet

The building blocks for a beautiful SS15 wardrobe are all here at Velvet: from the breezy, lace-trimmed top that gives a fashionable nod to this season’s boho trend to the array of jersey staples make Velvet is the go to label for reliable everyday wear.