Fast Fashion, Fashion Brands and Sustainable Consumption by Subramanian Senthilkannan MuthuEnglish | PDF,EPUB | 2018 (2019 Edition) | 59 Pages | ISBN : 9811312672 | 2.82 MBThis book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today's fashion business cycle and its adverse impacts on sustainable fashion are a major issue.

Designing Luxury Brands: The Science of Pleasing Customers' Senses by Diana DervalEnglish | EPUB | 2018 | 184 Pages | ISBN : 3319715550 | 3.27 MBThis book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermes, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color TestŪ taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.