Conversion Optimization Sourcebook

All the traffic in the world doesn’t mean you’ll sell anything. Conversion Rate Optimization is the key aspect of your marketing.

Traffic is awesome, but conversions are the true driving force of growth.

With so many cost effective ways to push targeted audiences to your marketing, website, or even to a phone call; it truly is a great time to be in business. But none of it matters if you can’t get enough people to convert.

Ad budget and marketing dollars go out the window without enough new revenue being created.

This Conversion Rate Optimization Sourcebook compiles the best the education, books, and real-life applications that will help you move that traffic down the funnel and into paying customers.

Almost all of the tools on this list utilize this platform to bring at least part of the data for their own tools. There are no words to show how critical it is to understand Analytics for conversion rate optimization.

Keeping track of all of the experiments that go into conversion optimization can be tough. You can either go through several iterations of spreadsheets and post-it notes or use this tool to keep them all in one place and collaborate with your crew.

Intricate tactics that you can immediately test as well as the science behind conversion rate optimization to make you a better marketer over time. Written by one of the earliest conversion experts, Chris Goward.