If you are not completely satisfied with your purchase, simply return the items to us in their original condition (incl packaging) within 28 days of receipt and we will issue a full refund (excluding original delivery charge), or exchange the item for a different size/colour, if preferred.

Cute Japanese Fashion was founded 2009 by me, Belinda with the hope of bringing cute affordable clothing and accessories to the UK and worldwide. I started out with minimal stock and used a pre-order system with customers. As the company grew, this was not needed any more. There was a lot of trial and error involved, not just stock quality wise, but also learning how to make the website look great.