“People who manage Pages with large numbers of followers will need to be verified. Those who manage large Pages that do not clear the process will no longer be able to post. This will make it much harder for people to administer a Page using a fake account. We will also show you additional context about Pages to effectively assess their content. For example, you can see whether a Page has changed its name.”

Here’s our expert’s comment:

The important thing to note here is it’s the page admins not the page that needs to be verified. For legitimate advertisers this is a good move, the more trust there is in Facebook pages the more users are likely to trust and engage with Facebook advertisers. However, many companies use fake personal profiles as an easy way to administer company profiles. As a priority it’s now time to use real profiles and instead use Business Manager to keep business and personal profiles separate”.

The
new Privacy Shortcuts menu
is a menu where you can control your data in just a few taps, with clearer explanations of how our controls work.

The goal of Facebook was to create an experience is now explicit, more visual, and easy-to-find.
Specifically, they’ve redesigned their entire mobile settings layout so that it’s simpler and faster for users to find what they’re looking for.

Instead of having the settings spread across 20 different screens, they’ll now be located all on one. There will also be a new privacy shortcuts menu, which will be highly visual and simple to navigate (as seen in the screenshot below).

This will include the ability to:

Control who sees your profile information
Make your account more secure,
Review what you’ve shared in the past
Control the ads you see

Paul believes this is actually an excellent opportunity for advertisers.

This makes it easier for users to update their ad preferences. Although some users might opt out of advertising that is targeted using their data it’s just as likely that users will take the opportunity to tidy up their list of interests, this makes advertising more relevant for them and makes interest targeting more accurate for advertisers”.

Typological analysis is a strategy for descriptive qualitative (or quantitative) data analysis whose goal is the development of a set of related but distinct categories within a phenomenon that discriminate across the phenomenon. Typologies are characterized by categorization, ...