In a move that further cements it as one of the most savvy social media organizations in all of professional sports, the Ultimate Fighting Championship® announced plans to stream a broadcast-quality live sporting event on Facebook this Saturday.

In this exciting broadcast taking place on Feb. 5 at 8:25 p.m. ET/5:25 p.m. PT, sports fans are invited to watch the highly-anticipated UFC bantamweight clash between Demetrious “Mighty Mouse” Johnson and Japanese sensation Norifumi “Kid” Yamamoto for free at www.facebook.com/ufc.

By simply “liking” the UFC Facebook Page, fans will gain access to the live broadcast of the fight from the sold out Mandalay Bay Events Center in Las Vegas, home to Saturday’s UFC® 126: SILVA vs. BELFORT Pay-Per-View event.

This ground-breaking technology was introduced by UFC at the Fight for the Troops 2 event on Jan. 22. Thanks to tremendous feedback from fans and increased traffic to the UFC Facebook Page, UFC now takes broadcasting live on Facebook to a new level.

“We understand the power of social media,” UFC President Dana White, who boasts one of the most significant social media followings in all of sports, said. “Fans all over the world have been telling me that they want to see this fight! You got it. We are going to broadcasting live on Facebook, giving UFC fans all over the world access to a great fight between Kid Yamamoto and Demetrious Johnson. Plus, we’re continuing to show that we are the best at using social media to attract new fans.”

Watch the full replay of the London press conference featuring Jose Aldo, Conor McGregor, and Dana White.

31/03/2015

Jose Aldo and Conor McGregor cross the pond to England. Aldo cheers on his countrymen to victory in a soccer game, and the two face off once more at a tension-filled press conference. Tickets for UFC 189 are now on sale at UFCFIGHTWEEK.com.

31/03/2015

Jose Aldo and Conor McGregor cross the pond to England. Aldo cheers on his countrymen to victory in a soccer game, and the two face off once more at a tension-filled press conference. Tickets for UFC 189 are now on sale at UFCFIGHTWEEK.com.

31/03/2015

Jose Aldo and Conor McGregor take over chilly Toronto. As Aldo’s patience for McGregor’s trash talk wears thin, Dana White is forced to play peacemaker on set, on stage and behind the scenes. Tickets for UFC 189 are now on sale at UFCFIGHTWEEK.com.

30/03/2015

Jose Aldo channels Tony Montana while his opponent Conor McGregor channels Muhammad Ali on a busy day in New York City. Aldo trains with his coaches while McGregor schools UFC President Dana White in jiu-jitsu.

28/03/2015

Jose Aldo and Conor McGregor share the stage yet again at The Strand Theatre. Buoyed by the Boston fans, Ireland’s McGregor wields more insults and taunts at the featherweight champion. Tickets for UFC 189 are on sale Friday, March 27.