GCL Direct are a pan EMEA Marketing Services agency specialising in outbound marketing. We delivered outstanding telemarketing results for over a quarter of a century across the technology, logistics and professional service sectors. As the voice of B2B marketing we are passionate about helping organisations generate new business.

Without a defined Lead Qualification Process, you will have seen your team wasting time and effort chasing poor quality leads. 28% of all leads are handed off to sales without any Lead Qualification…. at all.

One of the biggest lead generation challenges of 2018 for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer's
2018 B2B Lead Gen Outlook
survey said that they are concerned about conversion and 63% of marketers reported to
HubSpot
that lead generation is their most pressing problem.

When done right, B2B telemarketing can be great for your business and will lead to successful lead generation. Telemarketing isn’t always an easy process, it takes a great amount of planning and strategy.

Unless you’ve been burying your head in the sand (or snow, as the case may be) in recent years, you’ll have heard about the upcoming General Data Protection Regulation (GDPR) and how it will turn everything we know about marketing data collection on its head.

You might not realise it, but we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems.