In Round 2, when you’re
fighting to earn and engage users ... Your new app The other 1.4 million apps already in Apple’s App Store Vs.

… you will likely be
eliminated by the incumbent professionals. The existing heavyweight apps people already love Vs. 84% Of people’s time on their smartphones is spent using just 5 apps Source: TechCrunch, 2015

REMARKETING: MOBILE ADS TO EXISTING
USERS Show current users ads based on how they’ve previously engaged with your brand 48% OF USERS Great for reaching the who opt out of push notifications. Source: Localytics, 2014