SEJ Wrap-Up: Prepare for Google Algo Changes & Increase Social Following Without Ads

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.

A Guide to Dealing With Future Algorithm Changes

An algorithm change can happen at any moment, and sometime force us to shift gears quickly and adapt to a new way of doing things. You might know this from experience — VIP contributor Neil Patel certainly does.

In this week’s top post, Patel puts together a comprehensive strategy that should help you with current and future algorithm changes. Read the full post here.

Increase Social Following Without Buying Ads

Companies in all industries have seen a dramatic fall in their organic reach on Facebook, causing many to turn to paid advertising in order to get in front of their fans without worrying about organic reach. But many smaller businesses don’t have the budget to pay to play.

If you’re in this position, there are several things you can do to increase your Facebook Page reach without paying for ads. If you don’t have an advertising budget, SEJ contributor Aaron Agius will fill you in on some of these tactics. Read the full post here.

Download This Week’s Episode of Marketing Nerds

In this week’s episode of the Marketing Nerds podcast, Executive Editor Kelsey Jones had a chance to sit down with Matt Southern, SEJ’s lead news writer, to talk about how he stays up-to-date with what’s happening in the industry.Listen to the full episode, or download the MP3 here.