Sales For Engineers, 1-50

In my capacity as a software engineer for the last 7 years or so, I’ve done all kinds of interesting things. Recently, I’ve dove into sales and sales engineering at my new gig. I found that acquiring customers and understanding their behavior is very challenging, and is also a lot of fun. The typical attitudes held by software engineers about sales are shitty at best, uninformed at worst. I’m here to tell a different side of the story and hopefully offer some advice that will get people excited. If you like this list, I’ll make another one.

Note that this list comes from my experiences of selling a Business-to-Business Software as a Service product. It may not pertain to everyone, but it should be entertaining and informative nonetheless.

Sales matters. Embrace it now, you’ll be better off in the long run because you’ll understand how shit works.

If you won’t put time and effort in to understand sales, how can you expect people to do so with technology?

Don’t take being a “cost center” personally. Actually just kidding, that shit is offensive.