Do you struggle with your course promotion techniques? You’ve got all these valuable training courses – but even for the largest organisations, raising awareness, spreading the word and increasing your online course bookings isn’t always easy.

A training management system (TMS) is all-in-one software that automates administrative duties and helps organise and schedule courses, resources and trainers. Functions typically include collating business reports, awarding certificates, generating invoices and sending marketing communications. A TMS can be used for all course delivery types and enables training providers to take greater control over their entire operation.

There's not much you can't buy online these days - from the latest movies to healthy snacks - but when it comes to increasing online course bookings, it's a pretty chequered field in the training industry. For every training company offering quick course search and easy check-out with multiple payment options, others firmly stick to putting all courses into an online PDF, requiring the learner to make a call or send an enquiry email.

We’ve all experienced online booking, in fact it’s second nature to most of us. Thankfully it’s not the security problem-ridden process it once was and this is backed up by recent research showing that 77% of UK Internet users made a purchase online in 2015.

A training management system is an incredibly versatile piece of software used by organisations in a huge variety of ways. These uses include managing events, handling examinations and staying on top of employee learning and development. This 10 part series looks at the varied ways a course management system can be utilised with this post exploring how Lagoon Watersports capitalise on seasonal business with the support of an automated course booking system.

When booking a holiday or ordering a new pair of shoes, where is the first place you would look? A large proportion of us would answer online. Even food shopping has moved on to the web! So why should training and education be any different? Online course booking allows potential customers to search for and register on to training quickly and hassle free.

Did you know that this week (19th – 25th October) is Get Safe Online Week which aims to highlight the importance of protecting your personal information online. With the number of businesses opting for online booking and web integration as part of their course management system it’s really important to us that everyone is aware of eCommerce best practice and the simple things that can help protect identities online.

When exploring a new topic or looking to make a new purchase, research is key. That is why we have just added a dedicated, easy to browse area where all of our resources can be found! The aim of the Resource Centre is to facilitate individuals looking to further their knowledge in the field of training management and also to support the process of researching, selecting and purchasing an automated system.

According to a recent Microsoft survey the average human’s attention span is 8 seconds. That’s 1 second shorter than that of a goldfish! People now expect the ‘Amazon experience’; the ability to search for and choose a product or service quickly, pay in an instant and have 24/7 access. Advancing technology has created the opportunity to facilitate this. When seeking to implement an online booking system, here are 3 key advantages.

Apparently we are consuming more natural resources than the planet can possibly sustain. But is it really a surprise? Today, Friday 5th June is World Environment Day, a day aimed at raising awareness about the decline of natural resources and encouraging us to do something about it.

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