HOT SPOT: MAYBELLINE: COSMETIC SEDUCTION

Published on July 21, 1997.

Maybelline introduces its new fall Velvet Crush cosmetics line with spicy shades in print advertising breaking in the August issue of Seventeen and September women's magazines, including Glamour, Allure and Cosmopolitan. Model Christy Turlington is the presenter for the campaign from Gotham, New York. Tagline is "A seduction of color. A sensation of texture." Maybelline is spending an estimated $1 million to $2 million on the print portion of the campaign.