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Matrimony.com's CEO: Matchmaking Wins Over Dating Apps

THE HINDU BUSINESS LINE - Apr 10 - Online matrimony remains a growing segment despite apps, says Matrimony.com CEO J Murugavel. Matrimony.com had launched a dating app 'Matchify', two years ago but was shut down a year later. "We launched the app as we did not want to miss out on the disruption dating apps were causing. We invested close to ₹13 crore ($2M)," he said. "We felt it was not serving the purpose with which it was started, facilitating meetings with the intention of marriage. So I decided to switch back to our core business, which is online matchmaking," he said. Number of profiles in Matrimony.com grew 20% last fiscal. ~80% of the profiles were created by individuals rather than parents. Matrimony.com has a market share of 60% in online marriage services in India.

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Matrimony.com's CEO: Matchmaking Wins Over Dating Apps

THE HINDU BUSINESS LINE - Apr 10 - Online matrimony remains a growing segment despite apps, says Matrimony.com CEO J Murugavel. Matrimony.com had launched a dating app 'Matchify', two years ago but was shut down a year later. "We launched the app as we did not want to miss out on the disruption dating apps were causing. We invested close to ₹13 crore ($2M)," he said. "We felt it was not serving the purpose with which it was started, facilitating meetings with the intention of marriage. So I decided to switch back to our core business, which is online matchmaking," he said. Number of profiles in Matrimony.com grew 20% last fiscal. ~80% of the profiles were created by individuals rather than parents. Matrimony.com has a market share of 60% in online marriage services in India.