Email marketing used to be among the most popular internet marketing strategies. Email addresses collected by companies are a gold mine because they can send information using these emails. They can provide updates, send newsletters and continue engaging with their previous and target customers.

Nowadays, it seems like email marketing is not the first option for many business owners anymore. They have moved on to other campaign strategies online that are more effective in targeting a lot of people. Besides, the rise of social media allowed business owners to talk to their audience in a single post directly.

If you are a business owner, should you still rely on email marketing? Is it still a strategy worth pushing?

The benefits of email marketing

If you wish to continue this strategy, it might still work because you are reaching out to people through their email. For professionals and young adults, their emails are useful to carry out their daily communications. It is possible that they will read any update you send through this method.

Another benefit is that you can reach a lot of people at once by typing several emails. If you do not want to do things that way, it is also possible to personalise your message and send it to individual emails.

The downside of email marketing

Conversely, email marketing is also a strategy many people deem as outdated. It does not appeal to them anymore. If anything, they see all these updates as spam. Instead of believing in the company, they start to feel turned off.

Another downside is that people get updates through other means. Social media could quickly tell people what is going on through notifications. It might take time before they decide to open their email and get updates.

Try other strategies

Considering that email marketing does not work, you might want to try different marketing strategies that some people think are a thing of the past but are still relevant. Rollerbannersare among them. The good thing about this print media is that it allows you to reach local audiences and update them about your business. You can post information regarding exclusive deals and discounts offered by your company. If you intend to launch a new product and you are having a significant event, you can also inform everyone through these banners.

Banners might seem like a strategy used several years ago, but even significant brands still use them. It is a testament to how effective banner campaigns are. Therefore, if you decide to use one, you will not worry about the results. As long as you include the right message and you place the banners in the best locations, they will work well.

Email marketing is old and useless for many companies, but some old strategies could still be effective. You need to remain cautious in determining which campaign to use in the future. You also need to check the results and decide whether changes in the strategy are required before the next campaign is launched.

There are many ways to engage your fans online, social media is one of the best ways but many people are constantly looking for new ways to reach out to their most engaged users. For many companies using an online contest provides a great way to reach out to users and take account of their interests and wants. A good prize will also make users feel appreciated for interacting with your company. Engage your fans with a video contest and easily manage the whole process online using an online video contest service.

Many people believe that a video contest takes a large amount of work but thanks to video contest services running a contest is simple and easy. Tasks that would have taken hours or even days are completed at the click of a button, you can easily chart who has entered your contest and even rank the number of videos video submissions have received. Users are able to submit entries to your contests by using a simple hash tag, when they are sharing their submission with their friends and followers. This helps you to be seen by people you have never before put yourself in front of.

A video contest will make your fans really engaged, especially if you have a great prize. Social media contests powered by video and allowing fans to enter the contest through twitter hashtags will increase your online presence, and will give you massive amount of online content. This will raise your popularity and increase your rankings in search engine searches. A good prize is important to motivate your fans to enter your contest, unique prizes which you can normally buy are very popular as well as prizes that would be normally very expensive.

Using a video contest to engage with your fans is one of the most exciting new means of marketing campaign that technology allows. You can now reach more fans than ever using online dedicated software programs designed for running online video contents. This software will help you win new fans and nurture the fans you currently have. Engaging with your fans in this way will help you to nurture and build your sales which really makes the online video contest so exciting because it doesn’t just built your range of online content but it helps you to interact with your users and customers in a unique and fun way.

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We left our home in Sydney, Australia many moons ago in May 2012 and, other than a brief stint back in Perth for Christmas and a wedding in early 2014, we have been travelling the world nomadically ever since, running a business from our laptops and we’re here to show you how to do it!