Wednesday, October 15, 2008

We know that many of you are preparing your stores for the busiest shopping season of the year, so we've compiled some tips and tools that can help you optimize your website, marketing channels, and ad campaigns.

A sample tip: If you're an AdWords merchant, be sure to display Google Checkout badges on your AdWords ads. Google Checkout users click on ads 10% more when they display the Checkout badge.

Our tools consist of several Google products that retailers can use to help drive additional traffic and sales this holiday, such as Google Product Search, which shoppers use to search for and find products they want to buy online. As a merchant, you can use Product Search to promote your products and drive holiday traffic to your store for free.

With the holidays just around the corner, now is a good time to make sure that your site is in the best shape for maximizing your holiday traffic and revenue. Here's more information, and remember -- it's never too early to start preparing for the season.