Category: Social media recruiting

From the Fortune 500 to SMBs, companies are investing time, energy, and resources on employer branding, talent attraction, building talent communities, campus recruiting events, career days, and other outreach initiatives. As part of the growing importance of having a robust recruiting strategy, an organization is continuously updating its Facebook page, company Linkedin page, Google Plus, Instagram, Pinterest, and Twitter. Then advertising their open reqs on Facebook, LinkedIn, Twitter, job boards… Investing significant amounts of money to attract job candidates.

However, much of this is wasted effort. Let me explain.

Candidate’s organizations are targeting are encouraged to go to the company’s career page, where they read lofty descriptions of how wonderful, and forward thinking and exciting “XYZ” company is. “A place where employees can grow and achieve great things,” they promise.

Then, innocently enough, the interested job seeker attempts to submit her/his résumé, using the applicant tracking system (ATS), conveniently located right there on the career portal. Importantly, the company makes it very clear that submitting your résumé through the ATS is the only way to apply for a job.

And it’s at this inflection point where everything goes straight to hell.

One of the extra things you get when utilizing Jobs in Pods is the tremendous SEO boost we bring to your name. SEO stands for search engine optimization and the better you are at it the more you can be on the first page of Google search results. Since Jobs in Pods is a blog it automatically gets special attention from Google and we enhance each jobcast we publish with lots of keywords and text describing your jobs and company name.

So we wanted to show you our seo “in action”. We noticed the phrase “trustmark jobs” in our server logs and when we enter that phrase on Google here’s what you see.

One of our clients is ADP, the payroll company. The other day we noticed the email signatures that their recruiters have. This is a great way to help spread the word about your company’s social media endeavors.

Use it. To not do so is a complete waste of a free marketing tool.

One of the best practices in recruiting with social media is to promote those links to your user base. That means embedding these icons/links/pages wherever you advertise or connect with candidates.