Try Flower Zoom-In Ultimate Mascara for Lash Looks With a Twist — No, Really, You Twist a Dial on the Tube to Change the Shape of the Brush

Whenever I’m flipping through the channels and see that the The Wedding Singer is on, I grab a jar of Chocolate Butter and a spoon (more on this in a second), and sit back and relax with it for the hundred billionth time.

Great music, mullets, awesome ’80s references (“We’re living in a material world, and I am a material girl…or boy.”) and, of course, Drew Barrymore!

I’ve always thought she’d be fun to kick it with, ya know? And we could talk about makeup, too. In fact, she recently released her own cosmetics line called Flower, available exclusively at Walmart and walmart.com.

“You no longer have to spend a lot of money to get the quality cosmetics you want and deserve. How do we do it? We do not pay for advertising. Where other beauty brands spend a vast percentage of the cost of their products on ads, we do not. Drew, as an owner of the brand, takes pride in promoting Flower, which in turn allows us to put all of our resources into the formulas and packaging, and not into advertising. Custom-formulated with the same ingredients used in luxury make-up, our exclusive botanical-infused Soft-Focus Complex illuminates for a lit-from-within effect. All products are proudly made in the USA and are never tested on animals. So be em-FLOWER-ed. The best make-up isnâ€™t only found in high-end stores any longer.”

The brand doesn’t believe in animal testing and features a wide array of well-priced products, like the $8 Zoom-In Ultimate Mascara I wore last weekend.

If you’ve ever felt the urge to toss a mascara tube in the trash after combing through pesky lumps or bumps (always seems to happen when I’m in a big rush, like the mascara knows I’m running behind), try Zoom-In’s smooove formula and customizable brush.

The wand has a dial/doohickey at the top; twisting it shortens the brush at the other end, which transforms it for different effects (like lengthening, curling or volume), letting you choose the lash look you like.

I find it oddly thrilling. 🙂

For natural-looking lashes with a little extra length, I keep the brush long, but for more thickness and curl, I’ll twist the dial down.

Plain lashes on the left of the screen and two coats of Zoom-In on the right of the screen

And no matter how many layers I apply, the formula doesn’t clump.

Besides the empowerment I get from choosing my lash look, I think the mascara itself is pretty cool, especially for natural, casual lash looks.

Lovin’ the length and lift…A shot of the tube

Another shot of the packagingIngredients

I don’t notice any flakes or smudging when I use Zoom-In — not even after a full day of wear — yet it still washes off easily before bed.

Sweet. 🙂

PRICE: $8AVAILABILITY: Available now exclusively at Walmart stores and walmart.comMAKEUP AND BEAUTY BLOG RATING: B+ (the effect it delivers may be a little too natural-looking for some guys and gals)

Okay, so Chocolate Butter, aka my latest flavorful obsession.

I have literally — literally — been eating it by the spoonful.

Basically, it’s a creamy nut butter with cacao nibs (nubs?), and if that hasn’t sold you on it yet, you can spread it on toast, or drizzle it on desserts, dinner, dining room tables, TV remote controls, loved ones… Or eat it straight from the jar, which is my preferred delivery method, OM NOM NOM!

It’s by a company called Chocovivo, an up-and-coming creator of chocolate yummage. They’re down in SoCal, but they take orders online.

I’m just sayin’. 🙂

It also comes in a few flavors: Chocolate Almond Butter, Chocolate Caramel Butter and Chocolate Hazelnut Butter.

I’m halfway done with my jar of Caramel already… Yes, I will wipe the jar clean with my fingers to get out every last bit, hahaha!

Your friendly neighborhood beauty addict,

Karen

Try Flower Zoom-In Ultimate Mascara for Lash Looks With a Twist — No, Really, You Twist a Dial on the Tube to Change the Shape of the Brush / Originally published April 3rd, 2013

I saw her on a show, and she did mention her make up. Thanks for the reminder (like the gal(s) before me ^ had said 🙂 ) And it’s available at Wal Mart! You know that has to make the pocketbook smile! And made in USA?! That has to make The Man pretty proud. I’m stopping by my local Wal Mart tomorrow, since it’s my cardio window shopping day. How did it do with the smudging? I have issues with mascara migrating a tad, to under my eyes, even though I curl my lashes, and set my whole face with powder. 🙁

I have this. It took me a minute to figure out how to use it, probably because I ripped it open right away – it’s an excellent mascara and kind of fun too! I really like the formula and happy to see someone post about it. Plus the flower packaging is adorbs!