Starbucks Expands Evolution Juices to Whole Foods

August 27, 2013

Starbucks is expanding availability of its Evolution Fresh cold-pressed line of juices to Whole Foods stores nationwide beginning today. The brand’s distribution has increased steadily since it was acquired by the Starbucks Coffee Company in 2011, with the roll out at Whole Foods Market completing nationwide availability. This expansion advances Evolution Fresh growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.

“We’ve received enthusiastic customer support in every market where we’ve introduced Evolution Fresh juice, and have been working toward our goal of national distribution since the acquisition,” said Chris Bruzzo, senior vice president, Channel Brand Management and general manager, Evolution Fresh. “We are excited to offer not only 12 of our most popular juices to Whole Foods Market customers across the country, but also two exclusive juices and an entirely new line of wholesome snacks with the launch of Evolution Harvest.”

Whole Foods Market will debut 12 favorite juices and two exclusive juices – Organic Ruby Roots and Organic Sweet Burn – in addition to three Evolution Harvest snack bars. Evolution Fresh juices are cold-pressed and never heated, using high pressure processing (HPP) to deliver more of the flavors, vitamins and nutrients of raw fruits and vegetables than traditional heat pasteurized juices. Delivering on the brand’s commitment to provide accessible nutrition, all green vegetable juices in the brand portfolio now include kale. Additionally, the company focuses on including organic and non-GMO ingredients whenever possible. The suggested retail price of Evolution Fresh juice ranges from $2.99 - $6.99 (15.2 fl oz).

Evolution Harvest arrives in Starbucks Fall 2013

Following an initial debut in Whole Foods Market, Starbucks will launch Evolution Harvest snacks, a new premium line, in all Starbucks stores in the U.S. this Fall. The Evolution Harvest platform offers what the company calls "naturally delicious and nutritious bars, trail mixes, and fruit snacks made with real ingredients." By early September, Evolution Harvest Bars will be available in Starbucks stores in all major metro markets across the U.S. Freeze-Dried Fruit will be available at Starbucks stores at the end of the month with Evolution Harvest™ trail mixes, a tasty combination of dry roasted nuts and seeds along with sweet and tangy dried fruit, arriving in October. The launch of Evolution Harvest is part of Starbucks ongoing commitment to evolve and enhance the customer experience with innovative and wholesome products.

Acquired by Starbucks in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) to safely deliver more of the flavors, vitamins and nutrients of raw fruits and vegetables. Evolution Fresh offers an extensive portfolio of bottled juices, available in grocery retailers and select Starbucks® stores on the West and East Coast, and at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh, visit www.evolutionfresh.com or through our social media channel https://www.facebook.com/EvolutionFresh.