May 2018

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Greenyarn, a Boston firm developing advanced fabrics for consumers seeking eco-friendly alternatives to conventional materials, just launched a new version of Smart Briefs for Men.

With the advances of technology, the underwear is no longer just something that covers your privates. Today, with advances in knitting, these advanced mens boxer briefs can be made using a one piece seamless construction and without the use of rubber, eliminating the uncomfortable stretch marks cause by the elastic bands. Nanotechnology also enhanced materials, and Eco-fabric, a fabric embedded with nanoparticles of bamboo charcoal is deodorizing, antibacterial and promotes blood circulation.

“Many runners have requested that we make comfortable boxer briefs which are low fiction,” Mr Zhuo, Greenyarn’s technical designer said, “After many iterations and field test with runners, the final product is finally out, giving enough support yet it does not feel constricting.”

“The feedback from the tests are great,” Navin Weeraratne, Greenyarn’s sales manager said. “Some users love them so much when he had them test the underwear that they described their experience is so good, they want to touch their bums, and so we added a hashtag at the back of the underwear #BUMFONDLE.”

“I travel a lot, on airplanes, cars and trains,” said Robin Low, CEO of Greenyarn. “Trust me, a comfortable pair of underwear which you can wear for longer than 24 hours and not causing any discomfort will make a big difference to your trip.”