Anyone taking out, or renewing, a Virgin Media fibre optic broadband plan will be entitled to 6 months of the music streamers top service - a deal worth the princely sum of £59.94.

For Virgin Media pay monthly mobile users, the offer is for 3 months Premium goodness - an offer worth £29.97. And, if that's not enough, as reported by Pocket-lint back at the start of the month, Virgin Media mobile customers will be able to use Spotify via 3G on their phones without incurring any data charges or affecting the accompanying phone’s data allowance.

Virgin Media has also stated that the TiVo Spotify app is "due to launch in the coming weeks".

Cindy Rose, executive director of digital entertainment at Virgin Media, said: "The launch of Spotify on Virgin Media marks a significant milestone for digital entertainment and the way it is enjoyed by consumers.

"Great digital services are no longer just about fast broadband or the latest TV technology, but increasingly about how people use their services to power and excite their daily lives. Bringing together Virgin Media services with brilliant entertainment such as Spotify is a core part of our ongoing strategy and we’re excited to be able to lead the way with such a great partnership."