Kieku Labs, a startup founded by three seasoned Finnish entrepreneurs, has launched its beta iOS app in the Nordics and Estonia for accessing and sharing audio content. The web version of the service has been made available globally.

Kieku’s machine learning algorithm finds content for the listener based on what they listened to before and what they have skipped and creates a personalised feed of audio content.

The company was founded by Sampsa Fabritius, former R&D director at Nokia; Juho Pennanen, whose fitness tracking app Moves was acquired by Facebook; and entrepreneur Veli-Pekka Kestilä.

“Imagine being stuck in traffic - radio plays content that is not able to serve individual needs, and podcast players are tricky to use on the go. This is the problem that we had: Finding meaningful audio is time consuming and too complicated,” said Sampsa Fabritius CEO of Kieku Labs.

The service will introduce more features in the future to facilitate more social user-to-user recommendations.

“We believe Kieku is a much-needed new way to share and listen to audio content you like. You can follow your favourite authors or listen to what Kieku’s AI selects for you,” added Juho Pennanen,

Kieku Labs was founded early last year and raised €200,000 in seed funding from investors including Sweden’s Gert Nordin and Erik Fischbeck, both having served in senior roles at publicly-listed Hexatronic.