GreenBook, The Guide for Buyers of Marketing Research.

New Product Research | Concept Development & Testing

Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.

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Personas are a research tool that provides a better platform for successful, consumer-driven concept development, design, and marketing strategies. Organizations are often faced with the unenviable task of creating solutions without an understanding of their consumers. Too easily new ideas, designs, and communications become detached from consumer needs as companies strive for a solution without truly understanding the consumer perspective. Personas become a realistic stand-in for the target consumer that ensures new ideas stay grounded in real-world needs and expectations.

In addition to an Agile Research overview, this webinar features two case studies from large corporations highlighting how this approach is allowing their insights teams (internal as well as agency-side) to impact more decisions.

Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples.

Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples.

Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples.

Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples.

When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home.

Justin Blomgren brings years of technology and market research experience to StandPoint. Justin will be responsible for expanding StandPoint’s business by informing prospects about StandPoint’s new suite of tools designed to bring new products to market.