Art Institute Teams Up With North Bridge Shops for Cross-Promotional Fashion Show

Models sported styles from the North Bridge Shops that were inspired by paintings from the Art Institute's upcoming exhibition.

Photo: Leathem Photography

By Jenny Berg Posted September 7, 2011, 12:00 PM EDT

CHICAGO
On Thursday afternoon, models sported styles that seemed plucked out of paintings at the “Impressionism, Fashion, and Modernity” show at the Shops at North Bridge.

Named after the upcoming exhibition at the Art Institute of Chicago, the show's M.C.s included local fashion icon Nena Ivon and museum curator Gloria Groom. As male and female models showcased dresses, suits, and a water-lily-adorned umbrella, fellow models held images of the Impressionist paintings that inspired each look.

The cross promotion—part of In-Fashion: The Magnificent Mile Shopping Festival—had a French theme replete with accordion music, pastries, and sparkling wine. Guests at the ticketed affair each received a complimentary pass to the museum.