Only for those who like a punch of light on their bike, this new Velocity Ring can be added to all Kuryakyn® Hypercharger, Mach 2 and Mach 2 Co-Ax, as well as Crusher® Maverick and Bahn™ air cleaners.

It mounts discreetly in the backing plate for a powerful seven-color combination of ultra-bright L.E.D.’s from beneath the filter element. Display modes include Solid Color, single-color Flash with adjustable variable rate, or cycle through all seven tones in Auto Color.

Users can select the color, display mode and adjust the variable rate from any Bluetooth-enabled device with Android or iOS operating systems using the free Kuryakyn application. MSRP: $99.99. Lighted Velocity Ring.

While this is a product that I would never put on my own bike, based on how busy the dudes installing lights are at all major rallys, there is no doubt that there is a market for this kind of product and I bet it does well.