The Art of Effective Leadership Communication

A critical component to successfully lead an organization - particularly through
times of transformation - lies in the executive’s ability to persuasively
communicate the current Strategy, Vision and Goals to both internal and external
audiences. Key to this process is the development of a relevant and compelling
story that is customized for external constituents, ranging from financial analysts
and investors, customers and the media, as well as internal audiences, including the
Board of Directors, employees and candidates/applicants. In addition, "pressure testing"
the speaker within the context of the expected encounter is essential to ensure the story
can be credibly communicated and that robust responses are formulated to any potentially
difficult topics that might arise during Q&A.

To positively impact the internal communications cascade, the Executive must hone his/her
ability to engage employees with an authentic, credible demeanor during various internal
encounters, whether Town Hall settings or more informal encounters. Employees are always
listening to what the Executive says by how s/he says it. To refine effective leadership
communications strategies and skills, the Workshop is customized to reflect the objectives
and needs of the Executive and may also focus on external audiences.