The one-day Pizza Por Favor marketing campaign will take place June 5 nationwide, between 5 and 8 p.m., including at the two sole South Florida shops in Hialeah.

You'd think the company is planning to toast the American flag, based on the response by some people sensitive to the mix of ethnic relations and food giveaways.

"It seems to punish people who can't speak Spanish, and I resent that," Peter Thomas, chairman of the Conservative Caucus, told Yahoo! News. "In public areas, people should be speaking English, and that includes pizza parlors."

Why is Pizza Patrón doing this? "We are celebrating our largely Hispanic customer base," said Sandy Bell, spokesperson for the Dallas-based company, as well other customers who savor pizza pies with jalapeño or chorizo toppings.

"Some people take offense to our campaign, some say it is great," Bell said. "We just say 'Let's teach a few words in Spanish and enjoy some good pizza.' "

Not everyone is offended. "To me it's a marketing gimmick that nobody should get overly excited about," said Lisa Navarrete, spokeswoman for the advocacy group National Council of La Raza.

"You don't have to be Hispanic, you can use broken Spanish. If this was their policy all the time, that might be an issue. But this is just a promotion for one day."

Pizza Patrón also earned some public ire several years ago when it began accepting pesos toward pizza purchases, Bell said. "But we still do it," she said. The company requires employees to speak Spanish and to live near the restaurant they work in, which are located in Hispanic neighborhoods.

In the case of South Florida, Pizza Patron is located at 2360 W 68th St. and 691 West 49th, both locations in Hialeah.

Tip: You don't have to be Latino or Hispanic to participate in the giveaway, Bell said. Cashiers are trained to help, and will accept either "Pizza por favor" or "Hola Pizza."