This statement dress in soft textured jersey has a full pleated skirt and a wide waistband for a figure-skimming finish. The exposed zip has a grosgrain pull for easy dressing, and it even has clever hidden pockets, just because.

Dress it up or down: either way, you'll look elegant in this playful skirt. The ultra-feminine shape nips in at the waist before flaring out in a swooshable A-line. It's fully lined too – so it feels as good on the inside as it looks on the outside.

By popular demand, this bestselling favourite is back – a beautifully flattering sleeveless dress with an above-the-knee cut and tailored pleats at the waist to create an hourglass silhouette. We've finished off the structured style with a roll-collar for a modern take on femininity.

Who knew such a flattering statement dress could be so easy to wear? Pops of colour at the hem and neckline make an impression at the office or a garden party, and the versatile shift shape (in easy-to-care-for ponte fabric) is ready to simply pop on and go.

On those jam-packed sightseeing days, you need a dress that can go straight from exploring ancient ruins to aperitifs in the plaza. And with this design, you've found it. It cuts a flattering figure with a fitted torso, cinched waist and full skirt, plus the bright floral print and grosgrain…

There's a reason why this dress is a bestseller season after season. The wrap detail on the bust... The cinched-in waist... The soft A-line shape... It all adds up to a wardrobe classic that you'll wear and wear. Now in an array of new shades and prints.

Rickrack details, a gathered front and pretty embroidery give our linedcottondress the 'aww' factor when your little one is toddling around at family parties. Sweet appliqué designs on cord or chambray coordinate with our collared bodies – layer them up with long sleeves and leggings in…

Rickrack details, a gathered front and pretty embroidery give our linedcottondress the 'aww' factor when your little one is toddling around at family parties. Sweet appliqué designs on cord or chambray coordinate with our collared bodies – layer them up with long sleeves and leggings in…

This classic empire-line dress in soft cotton sateen is designed to flatter and skim your curves in all the right places. Its wide neck is effortlessly elegant and, paired with some heels, it'll shift seamlessly from the 9-to-5 to a night on the tiles.

Bring out your inner film star in this feminine dress. A modern take on a classic design, it has a flattering wrap top that nips in at the waist and a full skirt (with pockets). Choose prints or solid colour – either way, it's finished with elegant broderie anglaise.

Look no further than this luxurious linen-cotton blend dress for a true suitcase saviour. The pretty trim and floral embroidery add playful detailing to the relaxed shape. It also matches our Rosalind Top, if you just can't get enough of this easy-to-throw-on design.

We’ve got effortless elegance wrapped up with this cotton-linen dress. An adjustable belt lets you customise the fit of the flattering wraparound design so you can tie it front or back, while the lightweight floaty fabric will keep you cool when the temperature rises.

Last year you LOVED our Riviera dress, so we've brought it back with a longer skirt, so it's better than ever. With a flattering waist-tie belt and fit-and-flare shape, this elegant piece ticks all the right boxes.

Perfect for a special occasion, our sweet dress is as smart as it is pretty. The linen and cotton style is fully lined, with a detachable ribbon and a zip at the back to make getting dressed easier. It even comes with a tutu petticoat for a fuller skirt.

Who says practical can't also be pretty? This patterned dress in soft cotton is comfortable enough for energetic playdates and smart enough for that family dinner afterwards. Choose from printed and embroidered options, both of which feature a ruffle collar and frills at the cuffs for a dainty…

Shine like a star in our fully lineddress. Bright colours and a removable bow create the perfect party outfit set to impress. Sequinned spots create a twinkling rainbow and the tulle petticoat is made for spinning around the dance floor.

Five minutes to get out the door and still make an impact? This dress makes pulling an outfit together easy, with its simple shape and statement print. Seam detailing down the body give a flattering fit. Throw on with ankle boots or court shoes and go.

You’ll love the shape of this occasion dress. The 100% cotton lace fabric (designed by us in house) is elegant and the skimming fit is flattering. Bell sleeves bring volume and head-turning trim detail complements the classic circle design.

Look no further for a fresh update to your workday wardrobe. This structured dress is made from an easy-to-wear cotton fabric, and it's nipped in at the waist with an A-line skirt for an uber-flattering finish. The contrast piping keeps it smart.

From boardroom to bar, this feminine dress is sure to dazzle. It's cleverly tailored to create a defined waist, with a touch of stretch for figure-hugging lines. The textured cotton fabric stays in shape no matter how long the day (or night). We've added a statement stripe to the hem of our printed…

Garden party, meet English rose. This fit-and-flare dress, crafted from our own 100% cotton lace, is pretty enough to put the flowers in the shade at even the fanciest occasion. Scalloped edges with a flattering round neck and a V-back are just the icing on the cake.

Our party dress may look innocent but a word of warning: the scallop detailing and spot embroidery could receive more than a few jealous looks. This feminine full skirt is perfect for twirling – don't be surprised if you can't stop.

Our classic hotchpotch outfit with matching knickers guarantees plenty of oohs and ahhs when the family peeps into the pram. The 100% cotton is soft against baby's skin and a line of poppers down the back ensures fuss-free changes. Contrasting pockets add the finishing touch.

Our classic hotchpotch outfit with matching knickers guarantees plenty of oohs and ahhs when the family peeps into the pram. The 100% cotton is soft against baby's skin and a line of poppers down the back ensures fuss-free changes. Contrasting pockets add the finishing touch.

Decorated with ruffles and tied up with a pretty bow, this ultra-feminine dress is right at home at important meetings and evening events. The fitted shape in smooth Ponte fabric is super-flattering and has frills on the collar and cuffs. A neck tie and waistband in striped grosgrain complete the…

This versatile jersey dress is all about '60s elegance. From the turned-over collar to the stitch detailing on the seams and the flattering pencil skirt, this fitted design is full of classic details. The ottoman fabric is structured yet easy to care for. We've cinched in the waist with tabs and…

We don't mean to boast, but this dress is super-flattering. The easy-to-wear ponte fabric means it's super comfortable and wrinkle-free too. The block-colour panels, below-the-knee length, and a nipped in waist give it a classic finish. See, we told you so.

Ruffles make everything better, so we popped some on the cuffs, neck and pockets (yes, pockets) of this sleek ponte dress. Whether you're in the office or at a party, the versatile semi-fitted shape looks the part, while the full lining keeps you comfortable all day long.

With this elegant Ponte dress, the flattering cut does the talking. We kept details to a minimum to emphasise the feminine lines of the fitted top, while panels give the skirt volume and a nice drape. Hidden pockets and a concealed zip maintain just add to its versatility.

Hands up if you love sixties-inspired fashion. With a stand-up collar and semi-fitted shape, this jersey dress wouldn't look out of place on Carnaby Street. The stretchy (but structured) fabric has curved seams for a flattering silhouette. What more could you want? Oh that's right: hidden pockets.

We dare you not to feel like royalty in this standout maxi dress. The bodice is decorated with our in-house-designed lace, while the skirt drapes and floats down to your feet. There's also an elegant V-neckline at the back, so you know you'll look fantastic from every angle.

This printed dress is perfect for outdoor adventures, thanks to its soft crinkly fabric. The fluttery sleeves make it ideal for garden games, and its lining ensures a warmth on chillier days. The bright bunny and flower pattern is just the icing on the cake.

We couldn't decide whether we love spots or stripes more, so we put both on this playful dress. The red and white design is sprinkled with fuzzy dots. With a big bow on the front, this dress is just waiting for its next party invitation.

Be the cat that got the cream (or the mouse with all the cheese) in this pretty yet practical dress. It's made from 100% cotton cord and the sweet animal appliqué detailing includes a little pair of ears. This design looks positively dreamy paired with our supersoft pointelle tee.

Our patch-pocket dress is not only pretty, it's tough too – in a rich cord that's ready for playtime. Our easy-to-wear design comes in a bold floral or party pups pattern finished with a brightly coloured rickrack trim. Pop this cheery number over a stripy T-shirt for days out with the family.

This pretty printed dress always wins at hide-and-seek, especially when it wanders off into a field of flowers. Sweet little touches like the collar and the ruffled edges on the sleeves make it just the thing to wear to birthday parties or to tea at grandma’s.

Everyone needs a pretty jersey dress, and ours has fluttery sleeves and a drop-waist that's perfect for wearing on its own or pairing with leggings. Now, how to choose between stars and stripes, funky florals or rainbow stripes with multi-coloured 3D embellishments.

It's not hard to see that this lightweight dress loves outdoor adventures. The roomy design leaves explorers free to jump, skip and climb trees easily. We’ve added embroidery and a bright ruffle collar for a special touch, and two concealed pockets for stashing away treasure.

Hopscotch away: the extra stretch we've added to our denim dress makes for unrestricted hopping and skipping. A floral jersey lining adds soft comfort while running around on the playground. With three handy pockets and easy-clip dungaree clasps, it looks great layered with a long-sleeved top on…

Our towelling dress is just the thing to keep the goose bumps at bay in between swimming sessions. With a floral lining and pompom trim, it’s as pretty as it is snug. There’s even a hood for extra toastiness and two pockets for stashing away beach shells.

Our gorgeous printed dress is just like wearing a field full of flowers. The denim detailing makes it the perfect choice for easy weekend dressing. With an invisible zip fastening at the back, it goes on in an instant – leaving more time for adventures.

What’s it going to be – seaside or circus? This swooshy jersey dress features a dancing show horse or chip-stealing seabirds on big-top blue or green stripes. With three-quarter-length sleeves and an A-line style, it's perfect for layering with leggings and a cardi on breezy days.

This versatile dress is perfect for fun-packed days. The textured cord fabric is soft to the touch, while poppers make it easy to slip in and out of between play dates. Choose from three bright options, each with a pretty floral lining, and layer up with leggings on chillier days. The Penzance Blue…

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

When there's a chill wind blowing, keep the goosebumps away with this shaggy-lined zip-up hoodie. You'll be able to carry on all your adventures in comfort and the pretty prints look great with your jeans and dresses.

Make an impression in our standout feminine coat. This structured design is embellished with ruffles at the collar, pocket and sleeve. The semi-fitted cut has a bit of extra length to protect your dresses from the elements – yep, we've thought of everything.

Get the party started in this woven smock made from 100% cotton twill with ruffle collar and cuffs. It's lined for cosy play and features buttons down the back for easy dressing. With a fun spot print and rickrack detailing, this top pairs perfectly with our woven bottoms.

Get the party started in this woven smock made from 100% cotton twill with ruffle collar and cuffs. It's lined for cosy play and features buttons down the back for easy dressing. With a fun spot print and rickrack detailing, this top pairs perfectly with our woven bottoms.

Every girl needs a wear-with-anything denim jacket in her wardrobe. When you start getting warm, chuck it over your shoulders or tie it around your waist to show off the floral lining. Pair it with party dresses or laid-back outfits – this design can do it all.

When the sun's shining and you're feeling ready for adventure, slip on our short dungarees. This pair has handy pockets – perfect for storing emergency sweets and treasures. Layer it over your favourite T-shirt and get exploring.

Nail sophisticated style with this below-the-knee skirt. The heavy, textured cotton means it doesn’t wrinkle easily and those bold prints make it perfect for everything from work to weddings. Can't get enough? There's a matching dress too.

Super-smart and ready for action, these 100% cotton dungarees have it all. The ticking stripe and floral printed jersey lining create a nostalgic look, while adjustable straps make them perfect for curious babies. Poppers on the inside leg mean dressing is simple.

Super-smart and ready for action, these 100% cotton dungarees have it all. The ticking stripe and floral printed jersey lining create a nostalgic look, while adjustable straps make them perfect for curious babies. Poppers on the inside leg mean dressing is simple.

…supersoft lining and sweet flutter sleeves, this play set is as pretty as it is comfortable. Choose between a striped seersucker top (featuring appliqué bunnies) and corduroy bloomers or a floral poplin smock with chambray bottoms. Elasticated cuffs and buttons down the back make dressing easy.

…supersoft lining and sweet flutter sleeves, this play set is as pretty as it is comfortable. Choose between a striped seersucker top (featuring appliqué bunnies) and corduroy bloomers or a floral poplin smock with chambray bottoms. Elasticated cuffs and buttons down the back make dressing easy.

…the hood on this out-of-this-world jumper and instantly transform into an astronaut. The kangaroo pockets are just right for stashing sweets and the jersey lining on the hood will keep Mini adventurers cosy whichever planet they land on. It's all the fun of fancy dress, but suitable for every day.

You’ve found the dress, now finish your look with this simple yet sophisticated clutch. Made of strokably soft suede – including the bow – it’s just as gorgeous on the inside, thanks to its sateen spot lining and zip pocket.

This classic empire-line dress in soft cotton sateen is designed to flatter and skim your curves in all the right places. Its wide neck is effortlessly elegant and, paired with some heels, it'll shift seamlessly from the 9-to-5 to a night on the tiles.

Sashay from your desk to after-work drinks in this flattering fit-and-flare dress. We've brought the style right up to date with shape-holding Ponte fabric and pockets on the skirt. A scoop neck, fitted body and that fabulously full skirt complete the look.

Smarten up any outfit with our elegant single-button blazer. The plush velvet makes this a great choice for day-to-night wear – dress up your favourite jeans, or pop it on over an evening gown. Its long shape means you can wear it with leggings, too.

Dressing for play dates is a doddle with our denim pull-ons. The thicker fabric and reinforced knees are perfect for all-action fun, while the lining keeps you warm when you're exploring outside. They're indigo-dyed for that true jeans look (so check the label before popping them in the wash).

If you like relaxing in comfort, you'll love this dressing gown. It's made with brushed cotton and lined with sherpa fleece for maximum warmth and cosiness. The design also has handy patch pockets and a waist tie. Chilly mornings just became a smidge more bearable.

Fitted, embroidered, and fully lined – could this cottondress be any more elegant? We doubt it. The A-line cut finishes right above the knee, for a look that's both smart and flattering. Slip it on for dinner with friends and sunny-day garden parties with Pimms.

Roll out of bed and be ready in no time with this easy shirt dress. The soft cotton is fully lined to keep out the chills and it has a casual dropped waist to keep you comfortable. Pop your essentials in the pockets and see what the day has in store.

Get ready to meet your perfect cottondress. The lightweight sateen fabric and lining will keep you cool, while the seamed waist, fitted bodice and full skirt (with handy pockets) create an easy-to-wear shape. Team with flats or your favourite pair of sandals for the ultimate day-to-night holiday…

Holiday dressing just got easier with our lightweight maxi dress. Crafted from 100% cotton, it will keep you cool and stylish on balmy evenings. With a fitted bodice and a floaty lined skirt, you'll glide effortlessly from poolside lounging to candlelit dinner.

It's hard to beat a good cotton sundress, and this strappy style is one of the best. The fitted bust, empire line and subtly flared skirt make for a seriously flattering look. Wear it during the day with your favourite flats, and slip on your high-heeled sandals for night-time boogies.

Bring out your inner film star in this feminine dress. A modern take on a classic design, it has a flattering wrap top that nips in at the waist and a full skirt (with pockets). Choose prints or solid colour – either way, it's finished with elegant broderie anglaise.

You can actually hear the quality of this soft cotton poplin fabric – the full skirt quietly rustles as you walk. A touch of stretch, a fitted bodice and princess seams create a flattering fit and help the dress keep its elegant shape as you dance the night away.

Wear it out to dinner, down to the beach, or just around your living room – this ultra-pretty dress is simply made for swooshing about. With a semi-fitted cut, a full skirt and a stunning chevron print, it's so flattering you won't want to take it off.

Did someone say florals? This flowery shift dress will take you from work to weekend brunch with a simple change of shoes. We've used a textured fabric and added some princess seams to nip in the waist, giving this classic design a slinky twist.

By popular demand, this bestselling favourite is back – a beautifully flattering sleeveless dress with an above-the-knee cut and tailored pleats at the waist to create an hourglass silhouette. We've finished off the structured style with a roll-collar for a modern take on femininity.

Go from am to pm without batting an eyelid in this easy-to-wear shift dress. Side panels and a waistband create a flattering line while the hotchpotch print will turn heads. The textured fabric keeps shape, no matter how hectic your day.

Who needs a fairy godmother when dressing up is this easy? Slip on this elegant dress, with its cinched-in waist, for an instant hourglass shape. It's made from cotton and linen so you'll stay cool, and we've granted you one more wish: pockets.

Made from soft cotton chino with a hint of stretch, this dress is perfect for those weekend wanders. The panel stitching is fun and flattering. Layer it over a long-sleeved Breton top for an alternative take on the denim pinafore.

97% cotton 3% elastane

Machine washable

Flattering shape through bust and waist leading to a gentle A-line shape

You'd be forgiven for thinking this Sixties wiggle dress walked straight off Carnaby street (and into your wardrobe). It's all about the details, with playful frills, embroidered spots and piping that highlights the defined waist. This versatile fitted style is a sure-fire hit for the 9-to-5 and…

FACT: no holiday wardrobe is complete without a cooling linen dress. Its flattering shape is designed to skim your curves and it's fully lined, so it's super comfortable. Dress it up with wedges when you head out for romantic al fresco dinners.

We’re going bold with this elegant fitted dress. The structured design has a flattering crossover V-neckline and a contrast waistband to give you that hourglass shape. It's crafted from a textured fabric that will keep its shape all day and night.

This dress will take you from desk to dinner and wow everyone on the way. Made from textured cotton fabric that feels as good as it looks, this A-line style is fully lined for added luxury. We've used clever seams to create a very flattering cut: hello, hourglass figure.

This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

Join a teddy bear's picnic in the park with this fun animal appliqué dress. The style makes it great for layering with a long-sleeved polo or pointelle tee. Crafted from 100% cotton corduroy, it's ideal for staying cosy to serve up the tea and biscuits.

Hurry up sunshine, we've got a lacy dress we want to wear. The floral lace fabric and delicate trim add a flirty edge, and it's partially lined to show a hint of skin. Elbow-length sleeves are flattering (and long enough to hide any dodgy tan lines).

Because you can never shine too bright, we've stitched a million sequins (well, almost) onto this glittery dress. The top is covered with shimmery sparkles, gradually blending down into the skirt. And to make it even more special, the lined skirt is layered with tulle. Swish away!

This lace dress packs a lot of punches (while staying ladylike, obviously). With a full skirt that's great for dancing and flattering trim details around the waist. It's partially lined to show just the right amount of skin, and the midi length looks extra elegant.

…diary with parties just to show off this elegant dress. In the same shape that you loved last season, we've updated it with a new, intricate foliage cotton-lace design. The front-and-back V-neck and fitted cut are as flattering as ever, and it's fully lined for a sophisticated, comfortable finish.

It's all about the contrast trims with this smart, short-sleeved dress. It's made with luxurious fabric, sourced from an Italian mill. Clever stitching and a wide waistband give it a flattering shape, and it's fully lined for a luxurious feel. Last but not least we've added pockets – perfect for…