Credit Union Shared Branching To Be Rebranded Cu Service Centers To Give Way To Co Op Shared Branch

CREDIT UNION SHARED BRANCHING TO BE REBRANDED: CU SERVICE CENTERS TO GIVE WAY TO CO-OP SHARED BRANCH

CU SERVICE CENTERS TO GIVE WAY TO CO-OP SHARED BRANCH

4/30/2013

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RANCHO CUCAMONGA, Calif. (April 30, 2013) - The most recognized
credit union consumer brand name will now be applied to the
industry's shared branching network, it was announced today at
THINK 13 in Chicago, by Stan Hollen, President/CEO, CO-OP Financial
Services.

CU Service Centers and its "swirl" logo and signage at
participating credit unions will be replaced by CO-OP Shared Branch
in a two-year rebranding process. Migration to the new logo will be
done in a phased approach for the benefit of current shared branch
users, as well as participating credit unions and state
networks.

The decision on the consumer branding initiative was approved by
the Boards of Directors of Service Centers Corporation (SCC),
Credit Union Service Corp. (CUSC) and FSCC, LLC, the three entities
that comprise CO-OP Shared Branching. The new CO-OP Shared Branch
logo is available via the link above and is embedded here:

"The merger of CO-OP and FSCC last year has led to a rapid
expansion of the industry's shared branching network - and the
opportunity to unify the brand and make the unique credit union
concept of shared branching much better known to consumers," said
Hollen. "We can do this by drawing on the CO-OP name, which is
already well known to them through our ATM network."

In March, CO-OP Financial Services announced that CO-OP Shared
Branch had reached 5,000 "live teller" branches nationwide,
trailing only three national banks in terms of branch locations.
CO-OP Shared Branch also offers members access to more than 2,000
self-service locations at credit union branches and in select
7-Eleven stores nationwide.

"With all the positive attention credit unions are getting in
the media, the timing of this change seemed especially right," said
Craig Beach, President/COO of CUSC, and Sarah Canepa Bang,
President/COO of FSCC and Chief Strategy Officer of CO-OP Shared
Branching, in a joint statement. "Leveraging CO-OP's already strong
brand recognition will help credit unions educate their members
about the credit union difference, not to mention shared
branching!"

CO-OP Network, which incorporates 30,000 ATMs nationwide, 9,000
of which are deposit-taking, is the largest credit union ATM
network, and larger than any network operated by a bank.

CO-OP Financial Services is making a slight revision to the ATM
brand as well, to ensure that the ATM and shared branch networks
present the same look and feel to consumers. CO-OP Network is being
rebranded "CO-OP ATM" and will feature the logo available via the
link and embedded here:

"We are changing the consumer-facing signage of CO-OP Network to
CO-OP ATM because we want to make it even easier for members and
consumers to identify exactly what they need," said Hollen. "So,
now credit unions can present the two best known consumer services
side-by-side in an industry brand that is consistent and
communicates clearly what we offer."

For more information on CO-OP Shared Branch and CO-OP ATM, visit
www.co-opfs.org.

About CO-OP Financial Services

Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP
Financial Services is the nation's largest credit union service
organization in terms of number of credit unions, assets and
members. The company specializes in helping credit unions thrive by
providing products and services that make it more convenient for
members to do business with them. With a motto of "Be There. Be
More," CO-OP's products fall into three business lines, including
"Locations," (ATM, shared branching and call center services);
"Card Payments" (debit and credit processing) and "Mobile/ Virtual"
(mobile, online, check imaging, bill pay services). To learn more
visit www.co-opfs.org.