We understand creativity. More importantly, we understand business. What it takes to start one, what it takes to run a successful profitable one. Between our two directors, we have launched, managed and sold 13 successful business of our own, and neither of us are 40 years old yet. Welcome to the new frontier.

Betty’s Burgers and Concrete Co.

“What can we say about Arran Russell and Folke Army? Well, firstly, after 3.5 years of branding iterations with various creative agencies, Arran turned up 3 weeks before our boutique hotel opening and absolutely nailed everything within the week. One way to put it is, “he just gets it”. Talk about saving the day. We could not speak more highly he and his team at Folke Army. They are beyond any branding agency we have ever worked with in that, not only do they present unbelievable creative ideas (so many that it’s hard to pick a favorite) but they understand business and the larger strategy. Folke Army came in, acted like they were part of our management team in their understanding of wow-factor branding but also in their ability to think like a business owner when it comes to logistics and big picture budgets and strategy. They are yes people, team players, immersive and have an incredible ability to understand an entire operation to create a brand voice consistent throughout all parts of the business. We could not speak more highly of the team and the outcome they achieved. So much so that we might jump into our next project just so that we can work with Folke Army again sooner rather than later.”

Emma Goodwin, Co-owner and Creative Director.
The Surfrider Malibu

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The brief provided was 1950-1960’s Americana beach burger shack. We interpreted this with the use of custom typography and colour palette, along with the styling of the secondary language icons and patterns.

As Betty’s is a rapidly growing business, with 8 stores opened within 2 years (and many more to come), the collateral & packing needed to be very cohesive and tight—from the food packaging to the Betty Burgers menu—so every venue has the same feeling as well as a system that can be rolled out from one head office to compete with the booming new-age fast food industry.

We understand creativity. More importantly, we understand business. What it takes to start one, what it takes to run a successful profitable one. Between our two directors, we have launched, managed and sold 13 successful business of our own, and neither of us are 40 years old yet. Welcome to the new frontier.