Newspapers need to unbundle; they aren't providing value; too much information that's not actionable; they are crowded out by more relevant actionable information; global information is not actionable or important to most people; in jefferson's day, there was little information; NYT's "All the news that's fit to print" is arrogant, laughable and false in the knowledge economy

Funny example of 2 CPG brands sparring (and they're not competitors) tries to make the point that brands need "personality" But personality is a byproduct of being, not something "created" to achieve an effect. "Being" in experiential #SocialMedia usually means serving people, caring for people, mostly in defined situations