“Another tradition that brings joy to youngsters everywhere is the one started in 1955 by NORAD, the North American Aerospace Defense Command, which every year counts down to Christmas Eve and tracks Santa’s whereabouts as he delivers presents across the globe. Google similarly started tracking Santa in 2004 and has been partnering with NORAD on this fun project since 2007. Keeping the tradition alive, today marks the kick-off of this year’s countdown at www.noradsanta.org. On the NORAD website, kids can play holiday-themed games (a new one is released each day) and get updates from the North Pole as Santa prepares for his big sleigh ride.”

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.