"There's not too many dairy farmers in Queensland that escaped the crossfire. Regardless of any of the spin, it was inevitably going to flow on to the farm gate milk price."

Dennis says when his five year contract for milk supply came to an end recently, a new contract was offered "with a 25 percent pay cut."

"We tried to negotiate...but there's no negotiation process with big companies, it is what they put on the table, and you can take it or leave it.

"We had no other options. I spoke with three other processors and none of them were interested in taking on our milk," Dennis says.

He didn't take the deal. But he did let it inspire a new course of action, to process and sell his own milk.

It's a step he believes more dairy farmers will take.

"There's a feeling of helplessness amongst some sectors of the industry. They would struggle to see where to next, when they're being offered a reduction in their milk price and the bills continue to rise."

"From growing the feed on the farm, to milking our own cows, bottling the milk, and having a truck on the road, we'll control the entire process right through to delivery." For a farmer that was once at the mercy of multinational company pricing, Dennis says it's a way to "take back control of our destiny."

During the past six months Dennis says he has been busy meeting council and state regulations for milk processing.

"To process milk we need to be certified by Safe Foods Queensland. We need to meet standards and test our milk daily."

"I would like to think there will be more who do it."

Greg Dennis says he is glad to see "farm gate" produce becoming popular. "I really feel that there is a movement of people supporting that. We're seeing that with local food buying groups. People are really conscious of supporting local industry and seasonal fresh produce."