Tag Archives: logo

It starts on paper. Doodling is often for designers a free form beginning to the exploration and creation of great ideas. While many exciting digital devices with intuitive interfaces are built to spur your creative process, nothing quite lives up in … Continue reading →

You’re proud of your business. After working hard to craft the right image, brand and logo youj now need to keep that identity fresh and visible to the public. The choice of promotional products to bear your brand is … Continue reading →

A small business does not need a large corporate budget to carve out a niche online. A study conducted by advertising research firm Communicus found that 60 percent of those multi-million dollar Super Bowl ads do not make potential … Continue reading →

This post is definitely SFW. No worries. SEX – a loaded subject in the marketing world, and one that carries interesting choices for the graphic designer. The word itself ignites a hint of controversy when used in a headline, title … Continue reading →

Consistent, cohesive and high quality branding is important for small businesses. Your logo design and identity should work for you across each aspect of your business, wherever you interact with the public. That includes signage, building design, interior decor, employee … Continue reading →

Establishing a successful career as a freelancer in the graphic design and marketing fields can be both incredibly rewarding and challenging. But as in any industry where contractors are plentiful, it can be difficult to separate yourself from the … Continue reading →

The story may be true or may be apocryphal, but either way it illustrates a good point: The logo below was Apple’s logo until the day Steve Jobs decided they needed to order embroidered polo shirts. That logo … Continue reading →

A business name is, in a very real sense, the cornerstone of the brand – it both drives and anchors the graphic development of the logo, the marketing and the overall design aesthetic that evolves to represent the company. … Continue reading →

What a great old poster from Adobe in 1987 that has been around the shop here all this time. It is nice to realize the illustrated typography advice here is just as applicable today as it way back before InDesign … Continue reading →