Masuimi Max was born March 12, 1978 in Jacksonville, Arkansas, USA. She is of German and Korean descent.

Masuimi is a tattooed model who has appeared in dozens of magazines and photoshoots, as well as music videos.

Her father was in the Air Force, and her early years were spent traveling all over the world, with her teenage years in Las Vegas, NV. She now works as a full-time model, spokesmodel, and performance artist. She divides her time between residences in Dallas and Los Angeles.

Masuimi was not—as was extensively rumored online—one of the first performers to appear in Vivid's "Alt" line, although she does have a cameo role (dancing clothed over the closing credits) in Rebelle Rousers.