During the recent #ecfdebate, David Babbs of 38 degrees and I had a brief discussion about metrics, and I used the example of inclusion of organisations in their mailout as an example of 38 degrees focussing on the wrong thing. Micah White from Adbusters talked well about metrics, I talked about press releases and substantive content of messages.

I repeated the question I asked on the ECF list: “Did no one else help?”