Instant Camera “instax SQUARE SQ6”

New Solid Color Square Film “BLACK” - Stylish Black Frame

May 15, 2018

FUJIFILM Corporation (President: Kenji Sukeno) will launch “instax SQUARE SQ6” (SQ6) compatible with square format film as a new addition to the instax series of instant camera lineup, which allows users to enjoy on-the-spot photo printing. The various shooting functions, simple stylish design, and the square format prints suit any fashion style and allow the camera to be taken anywhere, ensuring you never miss a precious moment. The “BLACK” frame for solid color square film will also be released on the same day. By adding the black frame to the lineup, you can enjoy shooting in a square format that emphasizes the vividness and contrast of the photos.

The SQ6 has a variety of functions that can be used in any situation. The camera has an automatic exposure adjustment function that is activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly. When taking a selfie, simply set the camera to selfie-mode and the settings will be adjusted to the optimum focus and brightness. There is also a self-shot mirror attached to the side of the lens allowing you to check the shooting range. Tripod holes in the bottom of the main unit and a timer can be also useful for group photos. Furthermore, to cover every situation, the camera has three modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos. It also includes three flash color filters (orange/purple/green) that once placed over the flash will change the color of the overall photo, allowing you to achieve a more unique and textured photo.

The camera is designed simple yet stylish. There are three color variations with pearl white to suit any style, blush gold for an elegant touch, and graphite gray for a cool and calm feel. The ring around the lens has a metallic finish and is matched to the color of the main unit. The knurled* surface not only makes the camera easy to hold but is also a great part of the design. The design allows you to choose the camera that suits your style and fashion.

<About square format>

1. Allows more of the background and atmosphere to be included in the photos with wider photo range compared to card sized instax mini film

2. Allows you to make memorable photos by utilizing “1 to 1” aspect ratio

Last year, Fujifilm released the square format film “instax SQUARE Film” and the hybrid instant camera with corresponding image processing and editing functions. There was the market needs to expand the lineup of cameras compatible with the square format.

The products of instax series are being used mainly by youth all over the world since 1998, and the cumulative shipments have exceeded 30 million units across the globe. Fujifilm will continue to spread the instant photo system “instax”, which allows everyone to “enjoy printing photos as they take them,” around the world.

Auto Mode (standard) The camera has an automatic exposure adjustment function that detects the ambient brightness and adjusts to the optimum shutter speed and flash light intensity when the shutter button is pressed. Even in a dark room, subjects and the background can be shot vividly and clearly.

Selfie Mode Adjusted to the optimum focus and brightness for self-shooting.

Exposure Adjustment The brightness and darkness can be adjusted.

Macro Mode Allows short-range shooting up to a minimum of 30cm.

Landscape Mode Allows long-range shooting from a minimum of 2m

Double Exposure Mode By pressing the shutter twice, two images can be overlapped on one film.

Self-timer The self-timer function allows for group photos.

Flash Off Turning the flash off allows photos to be taken with natural light.

c) Includes three flash color filters (Orange/Purple/Green) Attaching a filter over the flash will give your pictures a unique and textured coloring.

(2) “instax SQUARE Film” BLACK a) The film can be used in any instax SQUARE series camera with the square format applied. b) The entire frame is a solid black, allowing the photos to stand out with the contrast. c) Each pack has 10 film prints.