That (horrific!) campaign punchline went live Monday at a red carpet event in Hollywood. (As if that means anything. Don't all Hollywood events involve red rug?) The London reveal happens today, followed by a rollout in 27 markets across the four major TV-watching continents.

A self-fellating para from the pressie:

The name 'Scarlet' was inspired by the design of the LG60 and the red hue of the casing. From a side profile, the TV's silhouette flows like a red dress. Scarlet's character also reflects everything that the LG60 is. She is intelligent; she is dazzling; she is extraordinary; she is exciting; and she will change the way you view TV, forever.

"Flows like a red dress"?!

Thank you, Agency.com/London and NYC, for reminding us why none of you went into ready-to-wear. Or romantic fiction.