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Forrest Lucas spent the weeks before last night’s Super Bowl daydreaming about the images from Indianapolis that would appear on TV screens across America. Lucas was in the midst of one such reverie two weeks ago during a trip to Charlotte. As he let his imagination roam, he leaned back in a swivel chair, closed his eyes and described a blimp shot of the brick-and-steel stadium, with the red-and-white light of a 25-foot-by-60-foot Lucas Oil sign illuminating the night.

ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to sources privy to discussions between the league and ESPN. The addition of Pittsburgh and Syracuse, which will increase the number of teams in the ACC to 14, allowed the league to reopen its current 12-year, $1.86 billion media rights deal with ESPN. Those terms provide each of the 12 existing schools with an average of $13 million a year over the life of the deal.

Records are continuing to fall for the Los Angeles Dodgers. Already poised to become the most lucrative team sale in U.S. pro sports history, the Dodgers are also thought to have become the most expensive American team bankruptcy ever in terms of legal fees and expenses.

From the booth featuring the new line of Arnie golf apparel at the PGA Merchandise Show, designers Geoff Tait and Bobby Pasternak could easily see the banners representing Tommy Hilfiger, Antigua, Under Armour, Cutter & Buck and Greg Norman. It wasn’t that long ago that Tait and Pasternak were selling their own designs out of the trunk of their car around Toronto. Now they were shoulder to shoulder with some of the giant brands in golf at the sport’s biggest gathering in Orlando.

The San Diego Padres have signed a long-term deal with Verizon Wireless to upgrade Petco Park for Wi-Fi and 4G coverage that will ultimately serve as the backbone of the team’s new fan membership program. The agreement is one of the first deals for Verizon Wireless in Major League Baseball, said Tom Garfinkel, the Padres’ president and chief operating officer. Sources say the deal spans more than 10 years and is valued in the high six figures to low seven figures annually.