Ad company Adzookie, a free mobile advertising company, is doing something unique, not only to advertise themselves, but to help homeowners pay their mortgage. They’re turning houses across America into billboards.

Romeo Mendoza, CEO of Adzookie.com, was struck with the idea while driving his daughter home from school.

“I saw signs outside homes saying ‘bank-owned’ and suddenly I felt for the families I imagined lived there,” said Mendoza.

“I was trying really hard to think of ways to help …then it hit me. Our company buys advertising all the time. We could buy ad space on their house and pay them for it.”

In fact, for Adzookie.com the idea of helping others is part of their corporate infrastructure.

“Adzookie.com is a free mobile advertising company. We help local businesses reach new customers by placing free advertisements where ads get noticed the most, on smart phones,” says Mendoza. “Promoting our business in a way that’s outrageous and fun just make sense.”

Adzookie.com is looking for homes that are owned and not rented or leased. The entire outside of the house is painted, minus the roof, the windows and any awnings. Painting takes approximately 3 – 5 days. Adzookie.com will pay the mortgage every month for as long as the house is painted, which can be up to a year. Homeowners can apply at http://adzookie.com/paintmyhouse.php

Ask Mendoza how many homes his company plans on painting and he’ll tell you, “As many as we can. We’re promoting our free local mobile ad network so the more neighborhoods the better.”

On Tuesday evening, when we they launched the campaign they received approximately 1000 applications from homeowners. As of this Wednesday, they have received at least another 3000. 90% are from homeowners under financial difficulty. One of the applications is from a homeowner that lives across the street from the Department of Homeland Security!

What do you think of this wacky but creative idea? Love it? Hate it? Leave me your feedback below!