Mint Marketing Works

Operating a small business is no small feat, especially when you’re starting one that most people don’t understand. Deborah LeFrank, owner of Visual Life Stories, had already ran a successful business for 30 years when she decided to pioneer a new venture unlike anything in the biography industry: graphic journaling.

Creating a new product or service is super exciting, but there’s the risk of launching “not with a bang but a whimper.” Heidi Magnuson-Ford, Development Officer at the Greater Vancouver Food Bank (GVFB) helped develop the Virtual Food Drive (VFD). Launched in November 2014, the VFD was a new tool to transition the organization’s traditionally in-person fundraising efforts online.