What would happen if you release 100 cats in your local IKEA store? That's exactly what the Herding Cats Experiment is all about:

These are not specially trained film cats. No one knew what they would do. ... A team of animal handlers are on site along with 5 film crews to capture all the action. They went into every little hole, crevice, every dark bit which is great because we have some infrared night vision camera which gives you these lovely shots when these went right to the dark corners ...

I have had two brain surgeries and CANNOT be in the vicinity of people who "bathe" in cologne or aftershave yet that doesn't seem to stop people. I can immediately develop severe intercranial hypertension and have to be rushed to the ER and have a shunt placed to release the pressure. How is that different then making a fuzzy commercial? Quit complaining people, really, there are bigger things in life than CAT FUR.