Curious Choices

One of my favorite authors, Lois McMaster Bujold, recently found that she couldn’t access her blog on MySpace. So she sent out a message to a fanbase discussion list warning that the site might have been hacked and asking if anyone knew what might be going on.

Turns out the explanation was something completely different. MySpace just decided to delete all of the old content. Not abandoned things, not accounts that hadn’t been logged into. Entire content groups are just… erased.

Intentionally alienating the few loyal users of your old services doesn’t strike me as a way to get lots of enthusiastic users of your new services.