May 2012

“He would flip on something so fast that you would forget that he was the one taking the 180 degree polar [opposite] position the day before,” Cook told Walt Mossberg and Kara Swisher. “I saw it daily. This is a gift, because things do change, and it takes courage to change. It takes courage to say, ‘I was wrong.’ I think he had that.”

I find this an interesting contrast to what takes place in politics. In politics, instead of admitting that you’re wrong, you just try to spin things until it seems like you’re right. That’s why positions are so hardened that it’s impossible to come to agreement.

This is the true, inside story of NeXT from the viewpoint of a company executive who worked with Steve for five years. He spent almost 100 hours with him, most of it alone on the way to and from numerous Wall St. customer meetings.

I don’t know if this is any good or not, but it’s about Steve Jobs and it’s free.