Attractions like LEGOLAND California and the PGA Tour and e-commerce brands like Fathead and ProFlowers, offer discount prices for veterans, active duty military and their families. Of course, they are far from the only brands to do...

Fathead’s wall graphics (you’ve seen the commercials , think Green Bay’s Clay Matthews coming out of the wall), are big, but the company’s customer acquisition goals are bigger. In order to generate highly qualified...