EXHIBITION STAFF CAN TURN YOUR EVENT INTO A ROARING SUCCESS

One of the
biggest fears of business-owners at an exhibition event is of being
overshadowed by their competitors or even an unrelated business stealing all
the limelight . While potential customers flock around other stands, you're
left watching the clock and regretting the wasted time.

This is where
exhibition staff, particularly if sourced from an agency with a dedicated
exhibition staff division, can make all the difference and turn your event into
a resounding success.

An extra pair
of hands

For a start,
hired exhibition staff are an extra pair of
hands to meet and greet potential customers while your
attention is diverted by talking to other visitors. Instead of losing visitors,
and possibly money, to rival stands, attractive, outgoing meet and greet staff
can engage them before they walk by and answer any questions they might have.
If they see you become free, they can seamlessly pass the visitors over to you
and continue their vigilance.

Leaflet and merchandise
distribution

People are
far more likely to take your company information home with you if it is placed
into their hand in the form of a flyer or leaflet. At the same time, an
attractive, enthusiastic distributor will leave a positive and memorable
imression about your company. Some exhibition venues even permit leaflet
distributors to walk around the entire venue, increasing your presence beyond
your stand.

Hospitality
provision

Visitors to
an exhibition stand love nothing more than to sample a free product or enjoy a
presentation while sipping a complimentary drink. Exhibition staff are ideal
for fulfilling this role and making visitors to your stand feel welcome. Few
business-owners, unless they are in the hospitality industry, are comfortable
with their ability to serve drinks or vol au vents, but exhibition staff are
usually well-trained in this set of skills.

Data
Collection

Evaluating
how successful your presence at an exhibition has been can be difficult, and
the better exhibition events can command a hefty sum. Another benefit of
exhibition staff is data collecion, particularly if personnel come equipped
with information technology (e.g. iPads, laptops, etc.) for storing statistics,
scanning badges and business cards and making presentations. Even without a
computer, exhibition staff can record the number of visitors and inform your
decision about whether it's worth attending the next exhibition.

Making the
right choice

Of course,
only well-trained, professional exhibition staff will bring
these benefits to your company.Many
agencies will supply exhibition staff if you ask them but the personnel they
provide may not have ever attended an exhibition. Exhibition staff have to be
outgoing, confident, well-groomed and attractive, as well as being reliable and
trustworthy. Some agencies understand the difference between exhibition staff
and similar roles, and may have a dedicated exhibition staff division.

"This article was written by Christopher Hales, an internet
marketer and UK business professional. Christopher writes on a number of topics
and is available for continued work to assist businesses across the UK."