Augmented Reality Clothing For Kids

03Feb10

While few brands have so far employed augmented reality as anything other than a digital media novelty. The kid’s fashion brand Brights and Stripes are now embracing the fun aspect of augmented reality in a new clothing range.

Does this result in what the brand claim is Experiential Clothing? Or simply a fun gimmick to amuse the kids? Perhaps the answer lies somewhere in between the two?