Before this year’s lockout, the NHL was seeing record revenue within the sport. When it returns from its hiatus, it might be a while before it reaches those heights again.

According to Level5 Strategy Group, the level of passion amongst hockey fans has suffered a serious decline since the beginning of the lockout, a fact which might translate into trouble for teams once hockey gets going again. The NHL is even compared to British Petroleum (BP) in the wake of the Gulf of Mexico oil spill. Ouch.

Check out an interview with Level5 CEO David Kincaid on NESN Daily above.