Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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3 Tips to Writing Effective Subject Lines {Part 2}

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Emails with 28-39
characters in the subject line have the highest click rates*

Subject lines will make or break your
email campaign. It’s important to put some time and thought into what you want
your customers to see when they first open their email.

Last week we shared with you a few
tips to help you come up with effective subject lines for your email campaigns.
Now, of course, each company/industry is different so it’s important to
remember that what would work for a big IT company may not work for a small
coffee shop. Here are a few more things you can test in your campaigns to see
what would work best for your customers:

1. Add
a Sense of Urgency

Make your readers feel like if they
don’t act now, they will lose the chance to apply the offer you have inside the
email. If you are running a promotion, hosting an event or running a sale, it’s
important to let your readers know how long they have before the offer will run
out. Some examples could be:

“Only 3 days left to RSVP for the
Winter Gala”

“3 days till our end of summer sale
beings”

“2 days until our webinar, sign up
today!”

“3 days only – additional 30% off all
sale items”

This lets your readers know that if
they don’t act now, they will lose their shot at your big event or sale.

2. No
Need to Scream

You
may see a lot of email subject lines all in caps or using exclamation points.
While you may think this would encourage the reader to open the email, because it’s
exciting, this is not the case. When readers see emails in caps or with ten exclamation
points, it could really turn them off from your mailing and they may
unsubscribe.

3. Ask
a Question

A question has been said to be a very
effective subject line because it gets the reader to stop for a moment and think
before they open up the email. Once they realize, “Yes, I do need that” or “Yes,
this could help me,” your emails are on their way to being opened. If you have
customer information and segment your lists properly, you could come up with
loads of questions to ask your customers that will peak their interest.

Some examples could be:

“Are you looking for the perfect
Mother’s Day gift?”

“Looking for restaurants in the
Florida area?”

“Does your cat meow a lot?”

“Do you test your email campaigns?”

The possibilities are endless and the
more information you have on customers, the more variations you can come up
with.

Have any other ideas you would like to
share with us? Please comment below.