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Think you're gorgeous? Then you probably think this site is about you.

BeautifulPeople.net, a website for and about hotties, launches a Canadian version this week – Canada being the 16th country to pull together the prettiest so they can date, chat, hang and hook up with only one another.

The owners blatantly say "no uglies allowed."

If that seems to indicate there's something a little ugly about BeautifulPeople, the founders say get over it.

"We are born with eyes, not antennas," says founder Robert Hintze, 31, an attractive, if not gorgeous, blue-eyed Dane now living in Rome. "Humans have always worshipped beauty."

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He adds that studies show beautiful people earn more, are thought to be nicer, and are treated more leniently when they blow past a stop sign.

Hintze and his business partner Greg Hodge, 33, a Brit based in Los Angeles who joined the company and began the beautiful-world domination in 2005, hasten to say they're not making anything up. "We are not setting the standards. People naturally prefer attractive faces."

They stress the site is egalitarian, in that its members vote on any new wannabe, much the way jury selection works.

Globally, the odds are one in 10 that you'll be accepted. Each brave soul who posts a photo and profile to be assessed can watch the 72-hour, minute-by-minute judgment take place, in the form of a sort of thermometer that moves from "yes certainly" through to "absolutely not."

Men rate women and vice versa, and the global trend is that men rate simply on looks while women read the profile. It seems a Porsche and a corner office can make a man a lot more handsome.

Once accepted, newbies have two days to decide whether they want to sign up for the $25/month (on average) privilege of membership. So far, 175,000 beautiful people have said yes.

A core of "founding members" in each new country kick off the selection process. Once a critical mass is reached they, too, have to succumb to the jury to be validated as pretty enough to play.

Though it started as a dating site, perhaps the most attractive aspect of BeautifulPeople is the fact it is now a much sought-after community for marketers, or anyone who needs to fill a room with lovelies in exchange for their endorsement as "influencer."

Hodge says so long as it is "on brand," BeautifulPeople would willingly invite the community to open a new club, for example.

And seeing someone gorgeous drink a particular brand of booze might make you want to do the same.

The difference is, you're likely the one who will pay for it while Pretty Face over there sips free.

One of Canada's founding members, Cheryl Meyer, 24, is further proof that dating is beside the point.

The gorgeous redhead has a boyfriend, has never rated anyone and won't ("It's not very nice to say someone isn't attractive"). She joined to network.

"Launching" also means Hintze and Hodge have been in town for six weeks, visiting clubs, meeting people, handing out business cards (which are shiny plastic, perhaps a perfect metaphor, and impossible to write a phone number on), all documented by a production company making it into a 13-episode reality series for Slice Network to be broadcast this fall.

Of the two founders, Hintze is the active "dater," falling in love weekly according to Hodge, and has been validated as a beautiful person in every country in the Beautiful-People world.

Hodge, on the other hand, has only posted a profile in Japan – where his very British looks were accepted.

He's also getting married in September.

Did he meet his wife on BeautifulPeople?

"She's very beautiful. But no, I met her the traditional way."

Tracy Nesdoly is a freelance writer and content manager at Workopolis.com.

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