Brands for Life

This section is a window to the ways brands are designing a brighter future. It provides insights on how they enhance their performance, their sustainability and contribute to consumers' health & well-being.

AIM member companies take their responsibility for sustainable development seriously and strive for continuous improvement. They own many of the world's leading brands and know that consumer trust in those brands is essential to their long term success. Thanks to their major investments in understanding and communicating with consumers, these companies are in a unique position to promote the health and well-being of consumers and the communities in which they live.

This is not only because they can; it is both the right thing to do and good for their business.

As an association, AIM supports these efforts by providing the right fora to exchange best practices and to promote innovative thinking. Through these actions, AIM can amplify the impact of its members' initiatives. AIM also contributes to their success by following their implementation, sometimes in partnership with other international and European associations.

Views of Senior EU decision makers on brand purpose:

As part of Project Reconnect’s efforts to better understand different stakeholder views on marketing, WFA interviewed the EU Director of Consumer Affairs to ask her views on brand purpose

As part of Project Reconnect’s efforts to better understand different stakeholder views on marketing, WFA interviewed the EU Director General for Communications Networks, Content and Technology to ask his view on ‘brands with purpose’