Everything is easier with the right process.

Why do we expect the search bar in the upper right? The contact info in the footer? The same reason why stairs and doorways are a certain height.

Usability is like oxygen…you don’t notice it until it’s missing.

Thinking is hard. Most people don’t want to do it. They look at your web page and copy and want to understand what is it that you’re offering. If it’s not obvious in the first seconds, they will move on.

When you create interactions targeted to user needs and how they expect to interact, you can dramatically improve everything from event registration and education purchases to membership. Even small but important tweaks to copy, layout, and content groupings will optimize digital on-ramps for ease of access, action, and monetization.

About Layla Masri

Layla is a co-founder of Bean Creative. She leverages her ad agency background and 15-plus years as a marketing and web copywriter to maximize interactive impact for strategic planning, usability/accessibility, and digital promotion.

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