Wearing a host of aerodynamics bits from ARK, including a carbon fiber "Rally Wing," custom fenders, bumpers, side skirts, and hood, the Alpine Concept is also a bit more suited to high-speed duty than a stock Veloster.

Under the hood lies the familiar turbo four of the Veloster Turbo, but tuned up to 232 horsepower and 240 pound-feet of torque by BTRcc. It's also fitted with an upgraded oil cooler from ARK, some engine dress-up bits, and an air intake from K&N. Suspension upgrades include an ARK Performance DTP coilover system, ARK big brake kit, Rays Gramlight 57Xtreme wheels, and more.

So what makes this concept an Alpine edition? It's all of the stuff they've stuck to the outside, like a snowbard, boots, bindings, Yakima rack, and mudflaps. So it's a punchy hatchback with an upgraded suspension intended to take you to the slopes...except it's still just front-wheel drive.