Holden

Spark Sessions

Increasing consideration and favourability of the Holden brand in a unique way amongst a millennial audience.

Millennials loved the new Spark’s connectivity. So with a supported media partnership we created a bespoke Pandora Station ‘Holden Spark Sessions,’ that helped showcase three emerging kiwi artists through audio and video content. Each of the artists were interviewed by well known personality, Gracie Taylor, in the Spark and interacted with its features.