Dan Zarrella – The Twitter 20 Interview About Viral Marketing

In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable.

Through his excellent blog, his work at Hubspot, and now a fantastic new book, Dan applies math and science to social media. He’s studied literally millions of tweets and online viral events. Plus, his research into the oral tradition and the history of memetics makes him perhaps the only guy that can both reboot a server and dissect the virality of Beowulf.

Wow. Some exceptional advice here from Dan Zarrella. (Read his book by the way, it’s excellent). My favorite quote was probably: “Facebook isn’t great for “gate jumping” Twitter is a ninja gate jumper.”