Marketing Tips For Your Business

It's hard to believe that 2019 is already here. I know it sounds cliché, but the years just seem to be moving faster and faster! 2018 was such a whirlwind for our company. We celebrated three years in business, I officially took Simplified Social full-time and we re-branded our visual identity. 2018 was a time to focus on what we value most and take the brand in a new direction. Here are a few highlights from the year and a sneak peek to what's in store for Simplified Social in 2019.

​The holidays are a hectic time for most people. Between last-minute shopping (we know we can't be the only ones), parties, dinners, you name it - we have a great deal of things to do and places to go!

If you are a retail business, this might be the busiest time of the year for you, so it's business as normal. If you are in a completely different industry perhaps this is the slowest time of year for your business.

Regardless of whether or not your business is open during the holidays, it is important to your business to remain active on social platforms during the holiday break. Why spend so much prior time and investment on building and engaging an audience if you are just going to go cold turkey every time your business is closed?

​As someone who is just beginning their journey into owning your own business, the word budget can a scary six letter word. You're stuck in the constant cycle of wanting to build brand awareness and bring in new clients, but not having a sufficient marketing budget to attract new leads. Simplified Social has put together a comprehensive resource that outlines key tools you can utilize for little-to-no financial investment, other than your time.

It's been said over and over again that if you want results, consistency is the key. Similar to that workout schedule you promised yourself you would really stick to this time, social media is no different. If you want to lose weight and get healthy, it's not a single trip to the gym that will do it for you. The same goes for social media. Posting one time does not equate to driving real engagement and revenue to your business.

So while we're not the experts of fitness (or so says our gym membership with dust sitting on it), we have broken down three important considerations to ensure your consistency stays top-of-mind when it comes to your social media strategy.

At Simplified Social, we live by the motto strategy before execution, always. Without a clear strategy in place, there is no way to determine your success, measure your results or have a clear path towards achieving your business goals. We've identified 5 important steps in creating a social media strategy that works for you and your business.

While many business owners feel the urge to post to their social media accounts, many fail to do the groundwork and build out a successful, measurable strategy before executing.

Simplified Social has narrowed down three very specific and important things all business owners should look at before jumping the gun and posting to their social media (or any other marketing platform for that matter).

When the internet was first launched, keywords weren’t of great importance. A website owner could simply insert the desired keyword into the content several times and reach his or her target audience easily. Times have changed, however, and the content of a site now determines which keywords the site ranks for. Unique and relevant content is essential for this reason, as it better meets the needs of the internet user. When first introduced, the internet was like the wild west, a place that was free and unrestrained. As competition increased on the world wide web though this had to change and that’s where great content comes in.

There is often a misconception that being a Social Media Manager just involves scheduling posts into an automated platform like Hootsuite or Buffer. That you can hire someone to post everything for you and that's really all they do, hence they're not "worth" the money. This is something we hear a lot in our industry. Businesses want the world for $2. Since it's common for people to not really understand what a good Social Media Manager does, we thought we'd break it down into what we really do to help our clients manage their social media presence, besides just posting content.