“Pinehurst Inn is an 8 room B&B on Lake Superior, offering a magnificent natural environment that is enjoyed by visitors year round. Pinehurst has a mission to be a premier eco-lodging facility, providing the highest level of green lodging hospitality and guest experience while preserving and promoting the unique historical and environmentally sensitive nature of the property and area. Pinehurst is committed to sustainability in all practices, serves as a model for other tourism businesses, and is a leader in the Wisconsin Travel Green Program. A few of the sustainable initiatives Pinehurst practices includes using solar panels, organic and/or locally grown food, composting of all food and garden waste, providing guests with reusable stainless steel water bottles, and offering workshops and seminars to other business owners to learn about sustainable business. The ‘bottom line’ at Pinehurst is a triple bottom-line, not only measuring business success with financial capital, but natural and social capital as well.”