Works collaboratively with members of senior administration including the provost, campus presidents, and the chief financial officer to establish enrollment goals and to develop and implement strategies to accomplish those goals.

Work with chapter and regional staff to enhance media relations and maximize earned media impressions across all strategic priorities, including developing relationships with local media outlets/reporters, crafting diverse press releases, and assisting in the purchasing of paid advertising.

Responsible for leading, staffing, coaching and training a team of consumer direct Home Equity Loan Originators to achieve budgeted loan production, retention of balances, and cross-selling other bank products while providing best in class customer service.

The GM is responsible for working directly with the client to ensure a thorough understanding of its investment objectives and the development of acceptable property-specific strategic plans of an operating and capital budget.