People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches.

Add BreadCrumbs To Improve Navigation

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! I strongly believe that relevant links have a bigger impact on the algorithm.

All Attention is Good Attention

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Solving real customer problems is a major key to mastering evergreen content marketing.

Create Search Engine & User-Friendly Pages

Links at the top of a page carry more weight than those further down. A natural link profile has variety. The links come from different domains and links will have different strengths. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Gaz Hall, from SEO Hull, had the following to say: "The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order."

Failing To Optimize Keywords

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines