Succeeding in a World of Viewable Impression Measurement & Audience Guarantees

27 janvier 2014

Succeeding in a World of Viewable Impression Measurement & Audience Guarantees

Andrea Vollman

Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. With the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant.

The resources below have been developed specifically to help media buyers and sellers navigate the change, prepare for the future and come out on top.