Systems Alliance Blog

Let’s face it, the days of getting by with just a good website are over. Now, especially with the ever diminishing attention span of most website visitors, content on your website needs to be more than just a logo and some text on the screen. It needs to draw in, engage and captivate your audience.

One way to make your website more dynamic is video. Videos engage site visitors, often times delivering information that isn’t available or easily understood through text. Shareability is another huge advantage to video. Visitors will be able to share your content easily, helping to increase your brand awareness and credibility with potential clients.

So, should you be using video in your web content marketing? All signs point to YES.

Now, you may be thinking, “Ok, great! So, what now? How do we start making videos – we don’t have any experience in-house, and we definitely can’t afford to hire outside help”. The truth is, you really don’t need either. There are some fantastic tools out there to help with creating video content. For example, here are just a few of the different types of videos we create at SAI.

Animated Video

For this product video which features our Acadia Performance Platform, we used GoAnimate, a simple- to-use video animation tool to help even the most amateur of users create a fully functional, engaging video. So, why animation over real people? Above all, this is a very budget friendly approach to video; there are no actors and no camera is required. And it’s a step up from just providing screenshots. This is an easy and effective way to showcase a product and explain its use cases, especially considering videos increase people’s understanding of your product or service by 74%....Read More