Rowland said: "All I've looked for is a global star... I heard Tulisa [Contostavlos] say, 'We're looking for that next big UK star', and I said, 'Well I'm looking for the next international star because you can't just put someone in a box, you give them everything they deserve'. That's what they're here for, they're here for international success.

"I want them to be better than me, better than [Lady] GaGa and better than Beyoncé. Each generation is meant to be better."