How to Send High Volume Email: SendGrid’s Smart Scaling Guide

Whether you’re a start-up or enterprise company, sending email is a crucial element of generating revenue and driving customer engagement with your brand and website. But making sure your email program is set up correctly to handle any volume of email can be tricky.

Our newest guide was developed to help senders of all volumes take the right steps so that they can send their email and get their messages delivered.

Lower volume safeguards: For senders who are just starting a new email program, or for those who only have a few thousand contacts, these tips will help you get started correctly. Implementing these tips as early as possible will make it easier to scale your company to the size you aspire to.

Moving into the millions: We work with thousands of companies that send between 1 and 5 million emails a month, and we’ve learned that at this scale, companies have the most to learn and the most pitfalls to avoid. At this scale, you’ll need to start using advanced segmentation, proactive sunsetting, and multiple IP addresses to get your email delivered.

Scaling to high volume and beyond: We consider sending 10 million messages (and more) a month to be truly high volume email. If you believe your company will be scaling to this amount, or if you’re transitioning an existing high volume program to SendGrid, you’ll need to consider dedicated personnel or ongoing Expert Services, follow international email laws, and leverage third party resources.

In addition to the great content within the guide, we also included a scaling checklist you can print and keep handy when you’re planning out the future of your email program. Download your copy of How to Send High Volume Email: SendGrid’s Smart Scaling Guide to get started down the path to successful email management at your company.

Warren is the Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, he develops many of the new guides you see SendGrid release as well as other pieces of content, including blogs, videos, case studies, and emails.