DrTV Channel set to launch

Doctor Television Channel (DrTV) says it has begun signing affiliates for the official multicast network launch on 1/6. DrTV (www.DRTVChannel.com) brings the latest in medical news, entertainment and medicine with a variety of stories on healthy lifestyles, proper eating, and living longer.

DrTV allows and encourages affiliates to partner with local hospitals, medical schools and health organizations, becoming fully integrated into the health issues of their community.

According to Jim West, president of DrTV, the network is different from other medical related networks, “Doctor Television Channel is committed to offering medical programming by medical professionals. This is a standard that truly makes the network unique in the marketplace.”

Pre-launch, DrTV has already signed affiliation agreements in 93 markets with almost 30 million homes covered. DTV America Corporation of Sunrise, FL, is the largest affiliate group with 68 TV markets.

Said John Kyle, CEO of DTV America: “We are very excited to add DrTV Channel to our programming line-up. DrTV allows us to build partnerships with local medical professionals so that together we can reach consumers with targeted health initiatives and community programs, through the power of broadcast television.”

Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.