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You've Got Shale

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Producer Sarah Koenig continues the story Terry Engelder and Dan Volz, their rival calculations about natural gas in Pennsylvania, and how each was treated by his university. She explains how Pennsylvania's universities, politicans and industry have united to develop natural gas. Other states have been more cautious. (26 1/2 minutes)

Producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads.