What’s the best way to start using Show.co?

You’ve created a Show.co account and you’re ready to dive in — but where to start?

Well, step #1 is usually to set a primary goal. (If you’re unsure, I have a suggestion below).

You can use Show.co’s suite of online marketing tools to:

Grow your Spotify following

Build your email list

Boost engagement on YouTube and SoundCloud

Host contests and giveaways

And much more

I think that increasing your number of followers on Spotify is a good first goal for almost any artist. So unless you have another specific objective, start by testing a “Social Unlock” campaign where people can follow you on Spotify in exchange for “unlocking” some kind of special content.

This is an easy way to get a feel for Show.co, and you can use a single campaign to build both your Spotify following AND your email list, since anyone who doesn’t use Spotify can opt to give you their email address instead.

When Ignition Records uses the “Social Unlock” tool to give away concert tickets, box sets, and meet-and-greets for clients like OASIS and Noel Gallagher, they often see crazy high conversion rates in the 80-90% range.