The typical working structure of the magazine had the house illustrator, Roy Ritterhouse, creating several drawings on a monthly basis. These illustrations were then handed out to the writers on an assignment basis. The writers in turn were expected to develop stories that would accompany the images for which they typically were paid on a per-word basis.

The various magazine covers paid homage to science fiction, including Star Trek itself, by using titles similar to those of well-known science fiction or Star Trek stories. In particular, the March 1953 issue pays homage to TOS by using names of episodes from that series, credited to their original writers, as well as featuring the matte painting used in "Where No Man Has Gone Before".