Marketing to the Government

The Office of Small Business Utilization (OSBU) has created Doing Business with GSA, a training video series. Three of these Contract Marketing Tips, Parts I, II, and III, provide a quick, comprehensive overview of marketing your business to the Federal marketplace.

Part 1

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Topics covered include:

Identify Opportunities and Contacts

What Impacts Buying Decisions

Top 6 Buyer Challenges and Concerns

Sustainable Acquisitions

How to Position Your Business as a Solutions Provider

Part 2

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Topics covered include:

Understanding the Buyer's Needs

How to be a Sustainable Partner

Marketing Mistakes to Avoid

What a Successful Partnership Looks Like

Part 3

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Topics covered include:
Advanced Tools & Resources

Federal Business Opportunities website

GSA’s Forecast of Contracting Opportunities

Federal Procurement Data System

Acquisition Central

Understand Your Customer, Understand Your Market

As you’ve learned in the marketing training videos, understanding your customer, their needs and challenges is essential to efficient, successful marketing. Here are some additional resources:

Create one or more pages designed to communicate to federal agencies. If you have an online price list, be sure to link to it.

Include your company web address on your price list.

Train Personnel about your GSA Contract

If you have a Schedules contract, GSA offers several online training classes to get them up to speed. GWAC contract holders can take online training. Marketing to the federal marketplace training is also available. Visit the Training section of the OSBU site

Network in Person and Online

The Office of Small Business Utilization (OSBU) holds in-person and online events year round. Visit the Events page to learn about upcoming events and training. GSA also has created an online community of practice for businesses small and large: Interact. It is an open, collaborative community for connecting, communicating and learning and engaging across GSA procurement and industry topics. Interact: Learn More.