Public Relations

Public Relations Case Studies

Client: New York law firmProject: Article placementOverview: A prominent New York law firm that had won a sensitive, high-profile child sexual abuse case wanted to write and place an editorial about its experience in a prominent news publication.

Client: IP boutiques, practices and attorneysProject: Media placementsOverview: In this PR case study, a key opportunity presented itself when one of the most-watched IP lawsuits of the past several years became ripe for commentary. Association for Molecular Pathology v. Myriad Genetics brought issues related to the patentability of human genes for debate before the U.S. Supreme Court.

Client: A D.C.-based environmental law practiceProject: Position practice as industry thought leadersOverview: In this public relations case study, Jaffe develops a comprehensive PR and ranking strategy for a Washington, D.C.-based practice that focuses on climate change and environmental law.

Client: Young Conaway Stargatt & Taylor, LLPProject: Media announcementOverview: Law firms relocate all the time and without much fanfare. But for Delaware-based Young Conaway, its move from a traditional office building to the iconic courthouse on Rodney Square in the heart of Wilmington was anything but typical. Transforming the

Law Firm Media Relations

The news industry is constantly evolving to keep up with the many ways in which the public consumes information. Jaffe helps our law firm clients adapt and evolve as well. We develop strategic media relations plans to garner coverage in national, regional, industry and legal news outlets, and we incorporate the latest technologies to help execute comprehensive campaigns and to monitor traditional, digital and social media. We also provide onsite and remote media relations training to help you shine when you’re in the spotlight.

What Jaffe can do for you:

Develop and implement a comprehensive media relations strategy.

Identify relevant opportunities to promote your firm and lawyers.

Establish thought leadership with bylined articles and other content.

Jaffe manages your brand across traditional, digital and social media.

Law Firm Crisis Management

When potentially damaging news threatens your law firm, Jaffe’s team of highly experienced crisis communicators is there to help. We have developed effective response strategies for all kinds of crises, from partner defections and allegations of misconduct to pending litigation. We also regularly assist our law firm clients in crisis matters. Our crisis management professionals provide media training as well as monitoring so you know where public perception stands.

What Jaffe can do for you:

Develop comprehensive crisis communications plan.

Prepare and advise on internal communications protocols.

Manage and implement a strategic media relations approach.

Jaffe has developed effective response strategies for all kinds of crises.

Litigation Public Relations

Litigation PR is often employed during a high-stakes legal dispute to manage the communications process effectively with a variety of audiences. Public perception can be complicated and critical for the client and for the law firm. From messaging to media training, our team of litigation communications professionals delivers confidential and sensitive advice on the most effective media strategies. We can serve as a centralized resource for reporters, broadcast journalists and bloggers through all of the lawsuit’s milestones, and can identify and respond to the right opportunities. We also help manage and secure media and blog coverage before, during and after the litigation, and we monitor print, digital and social media so you know what the world is saying about your case.

What Jaffe can do for you:

Develop a litigation PR strategy.

Prepare litigation communications and talking points.

Manage media relations and serve as a resource.

Jaffe can develop and circulate relevant
pitches and press releases.

Law Firm Rankings

Did you know that there are more than 1,200 U.S. and international rankings available to law firms and attorneys? Because the process of identifying relevant law firm rankings can require a significant investment of time, few firms have the personnel available to perform this important task. Jaffe makes the law firm ranking process easier with our RankingsForLawyers™ service. Our experienced researchers work to assess strengths and goals, which they use to compare against the hundreds of ranking opportunities in our proprietary database. Need assistance with submissions? Jaffe’s qualified writers can develop submissions that stand out from the competition.

What Jaffe can do for you:

Law Firm Speaker Services

Nothing replaces the power of face-to-face communication. This is why speaking opportunities for attorneys should be a part of any law firm’s marketing strategy. Jaffe helps connect attorneys with relevant speaking opportunities with our LexSpeak™ service. Our researchers continuously update our expansive list of legal and industry-related events to provide a selection of appropriate panels, webinars and presentations that will get you in front of key decision-makers and other important audiences.