The View from 30,000 Feet

Why B2B Companies Need to Think Integrated

You already know this:
B2B companies require a different kind of marketing agency. A team that leads with strategy, data and insight – and follows through with compelling, results-focused execution. A partner who gets smart quickly about complex technologies, products and services – and translates them into visibility-raising brand messaging.

Our roster of technology clients is global – from Silicon Valley to Switzerland, New York to the Netherlands. We compliment and supplement internal marketing teams, helping raise visibility, showcase credibility and generate qualified leads.

Proven Success

Brooklyn-based mobile app developer App Partner had a strong reputation and provable competitive differentiators. What they needed was a strategy for increasing brand visibility and generating qualified leads. They chose Altitude to develop a brand elevation plan and to assist in productizing their services. Altitude worked closely with App Partner to develop a new website with more focused brand messaging, an elevated design aesthetic, and a flexible architecture to support the company’s steady evolution. Within a month of site launch, App Partner’s leads had risen dramatically and continue to climb.

Altitude takes integrated
marketing to new levels of effectiveness and efficiency. From content and trade show strategy to special events and videos, they deliver the right blend of strategy, creativity and value.

— Drew Johnson,
President/CEO

When Adaptik, an innovative P&C policy administration software company, was founded, the owners focused first on perfecting their product. Ten years later, Adaptik commissioned Altitude to perform a comprehensive brand rollout that included new messaging, logo, website, tradeshow presence, PR strategy and trade advertising campaign. Despite being the industry's "best-kept secret" for years, Adaptik was met at that first tradeshow by P&C professionals who said, “I’ve heard of you guys. You're everywhere!” Adaptik soon surpassed its benchmark of four RFPs annually and landed 10 in the first year.

We needed to refine our branding
and roll out a sophisticated multimedia campaign to stand out in a very conservative technology market. This was a difficult balancing act, and Altitude more than rose to the challenge.

— John Pettit,
President

When Cabinet came to Altitude, it boasted an industry-leading document management software suite, a team of experts and a winning corporate personality. But it needed a full-service B2B marketing agency that could take its brand to the next level. Altitude facilitated a total rebranding, resulting in a new “look and feel” that better expressed Cabinet’s unique culture, refined the lead generation strategy and created a scalable foundation. Since launch its new website, Cabinet has seen its lead quality grow and its VAR recruitment increase significantly.

Altitude was pivotal in rebranding
and repositioning our company. They
also spent a lot of time and creativity dramatically improving the support we give to our VAR network, which has had a very positive effect on new business.

— Jon Clark,
Vice President

CEWA Technologies specializes in Concentrating Solar Power technology, a reliable source of green energy for the price of today’s fossil fuel (without the crutch of subsidies). In startup mode, the owners asked Altitude Marketing to brand the company and develop demographic messaging for investors and distributors. A new website immediately established CEWA’s credibility, increased visibility, clearly differentiated their breakthrough technology, and resulted in a groundswell of potential investors and customers, enabling the company to jump from startup to solid contender.

One of the biggest hurdles a technology startup faces is establishing credibility. Altitude understands that, and they worked closely with us to make it successful. Our new brand messaging, website and collateral have been vital in securing investors and customers.

— Paul Eisenhuth,
President & CEO

TWI is a leader in managing complex international supply chains, with a sterling reputation and a commitment to compliance and ethical practices in challenging regions. But because a significant portion of their business was in the government sector, the company faced a market diversification challenge. TWI turned to Altitude to reposition the brand to attract new leads from the private sector. With a new website as the foundation of the rebranding, Altitude helped establish TWI as a premium solution to the complex challenges of international supply chains for a number of private vertical markets.

As we prepared to position the
company for new markets, Altitude produced far more than just a website for us. They created the foundation for our marketing efforts moving forward. With updated brand messaging and a modern look and feel, it's a portal into every
aspect of our business.

Altitude Marketing, an integrated marketing agency serving B2B companies, is pleased to announce the launch of a new…

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