Hubspot Inbound Certification Exam Answers

A) Buyers are more educated, so there’s less work for the sales reps.
B) Sales reps need to push and sell harder to convince buyers to make the right decision.C) Sales reps must evolve their selling to keep up with customers’ buying habits.
D) Sales reps should keep this in mind, but this doesn’t change the way the world should sell.

The correct answer is:C) Sales reps must evolve their selling to keep up with customers’ buying habits.

1) Have realized and expressed symptoms of a potential problem or opportunity, 2) Have clearly defined and given a name to their problem or opportunity, 3) Have defined their solution strategy, method

1) Have clearly defined and given a name to their problem or opportunity, 2) Have defined their solution strategy, method or approach, 3) Have had their problem solved by their solution strategy.

1) Have realized and expressed symptoms of a potential problem or opportunity, 2) Have clearly defined and selected a solution type to solve the problem or opportunity, 3) Have defined their solution

1) Have clearly defined and given a name to their problem or opportunity, 3) Have defined their solution strategy, method or approach, 3) Purchased their ideal solution and began to evaluate it.

The correct answer is:1) Have realized and expressed symptoms of a potential problem or opportunity, 2) Have clearly defined and given a name to their problem or opportunity, 3) Have defined their solution strategy, method

A) Titles under 200 characters in length have the best click-through rate.
B) The length of your blog post doesn’t matter as long as it’s enticing. C) You want your full title to be seen on a search engine results page to help with the click-through rate.
D) If the title is too long it will be cut off on social media.

The correct answer is: C) You want your full title to be seen on a search engine results page to help with the click-through rate.

A) A thank you page that has a CTA promoting a decision stage offer, a video on the company vision, and social sharing buttons.
B) A thank you page that delivers the offer, has a CTA promoting a consideration stage offer, and has social sharing buttons.
C) A thank you page that delivers the offer, has social sharing options, and has a pop up for a sales call.
D) A thank you page that delivers the offer, has a CTA promoting an awareness stage offer, and has social sharing buttons.

The correct answer is:A) A thank you page that has a CTA promoting a decision stage offer, a video on the company vision, and social sharing buttons.

A) The marketing team does not have a metrics-based goal.
B) The sales team says they don’t have enough leads.
C) You send leads to sales and only get negative feedback. D) The sales team receives leads without additional intelligence about what content they viewed on your website.

The correct answer is: D) The sales team receives leads without additional intelligence about what content they viewed on your website.

A) Being able to provide a timeline of all the interactions a contact took prior to becoming a Marketing Qualified Lead B) Being able to identify which Marketing Qualified Leads are more likely to ask for a discount when signing a contract
C) Being able to pass information to sales that can help aid them in connecting and engaging with contacts within the first 24 hours
D) Being able to analyze which marketing sources (organic, social, referral, etc.) are producing the most customers

The correct answer is: B) Being able to identify which Marketing Qualified Leads are more likely to ask for a discount when signing a contract

A) Updates on progress towards each team’s SLA / goals
B) Tips for following up with marketing leads based on recent campaigns C) Discussions to resolve specific interpersonal disputes between Sales and Marketing
D) Updates about product features and services

A) Conduct in-person interviews with current customers.
B) Look for questions potential and current customers ask on social media. C) Use inferences about their likes and dislikes based your own business experience.
D) Talk to well-qualified prospects.

The correct answer is: C) Use inferences about their likes and dislikes based your own business experience.

A) Personas are your target markets and represent your ideal customers. B) Personas are semi-fictional characters that represent your ideal customers.
C) Personas are characters you create based on job title that represent who you’re trying to reach.
D) Personas are profiles you create based on one or two of your best customers.

A) An agreement between Sales and Marketing that defines how many lead generation offers Marketing must create in order for Sales to reach their quota.
B) An agreement between Sales and Marketing that defines what each team commits to accomplishing in order to support continual company growth. C) An agreement between Sales and Marketing that defines what each team commits to accomplishing in order to support the other.
D) An agreement between Sales and Marketing that defines how many Marketing Qualified Leads will be passed off to Sales each month.

The correct answer is: C) An agreement between Sales and Marketing that defines what each team commits to accomplishing in order to support the other.

A) Contacts replying to your email with new information about themselves. B) Contacts forwarding your email to their networks.
C) Emails tailored to recipients through the use of personalization tokens builds trust in your organization.
D) High CTA click-through rate on a website page linked to in an email.

A) Posts should be 400-600 words in length. B) Posts should include subheads and bold text where appropriate.
C) Posts should fill in whitespace using text and images
D) All of the above
E) Amplifying Your Content with Social Media

The correct answer is: B) Posts should include subheads and bold text where appropriate.

A) A report on the ROI of regular business blogging.
B) A product demo of a blogging tool. C) An infographic about the benefits of business blogging.
D) A case study on a business who saw an increase in traffic after blogging regularly.

The correct answer is: C) An infographic about the benefits of business blogging.

A) Make your content comprehensive. Since people carry their phones with them everywhere, a captive audience is more willing to read a longer email. B) Bigger is better. When it comes to text, images, and calls-to-action, be aware that people will be reading your email on smaller screens.
C) Use a responsive template. That way your email will conform to the device your reader is using.
D) Use clear and concise messaging. People are more likely to scan emails, regardless of what device they are using.

The correct answer is: B) Bigger is better. When it comes to text, images, and calls-to-action, be aware that people will be reading your email on smaller screens.

A) Analysis is a part of every single thing you do with inbound.
B) Analysis is primarily important in the attract and convert stages.
C) It’s technically the last stage, but you’ll know whether your strategy is working or not based on if you’re getting more promoters.
D) Analysis is most important in terms of closed-loop reporting.

The correct answer is: A) Analysis is a part of every single thing you do with inbound.

A) You’ll know whether your strategy is working or not based on if you’re getting more promoters.
B) Analysis is most important in terms of closed-loop reporting. C) Analysis is a given: it should be a part of every single thing you do with inbound.
D) Analysis is primarily important in the attract, convert, and close stages

The correct answer is: C) Analysis is a given: it should be a part of every single thing you do with inbound.

A) Most interactions occur only after the sale B) Customer delight is actually a pre-sale and post-sale activity
C) Trust can only be built after the sale
D) The customer delight pillars are only acceptable post-sale

A) It will help your sales and marketing teams remain on the same page in terms of the quality and volume of MQLs that marketing is handing over B) It will help your marketing team better nurture Opportunities prior to sending them over to the sales team to be more thoroughly researched
C) It has no relevance to smarketing and is simply used for executive teams to track sales activity
D) There is no difference between an SQL and an MQL, thus this stage has no relevance to smarketing

The correct answer is: B) It will help your marketing team better nurture Opportunities prior to sending them over to the sales team to be more thoroughly researched

A) Sales reps do not have the tools to prioritize their leads.
B) You have very few marketing qualified leads to email.
C) You don’t have enough content for each stage of the buyer’s journey. D) You have not defined the lead handoff process from marketing to sales.

The correct answer is: D) You have not defined the lead handoff process from marketing to sales.

A) We want to get more traffic to our site from search engines like Google
B) We need a website face lift. Our site is not visually appealing and it does not focus on the right keywords
C) It helps us get to the first page of search results. No one looks past that page anyway D) It helps us get people to our site and lays out a clear path for them to accomplish what we’d like them to do on our pages

The correct answer is: D) It helps us get people to our site and lays out a clear path for them to accomplish what we’d like them to do on our pages

A) Good – you’re able to make your blog post longer and it addresses several of your prospects questions. B) Bad – it’s better to focus on one topic per blog post to keep it clear and concise.
C) Good – the post will be easier to optimize for search engine optimization and ranking for several different keywords.
D) Bad – the blog post will be too long for search engines to crawl effectively.

The correct answer is: B) Bad – it’s better to focus on one topic per blog post to keep it clear and concise.

A) Good – you’re able to make your blog post longer and it addresses several of your prospects questions. B) Bad – it’s better to focus on one topic per blog post to keep it clear and concise.
C) Good – the post will be easier to optimize for search engine optimization and ranking for several different keywords.
D) Bad – the blog post will be too long for search engines to crawl effectively.

The correct answer is: B) Bad – it’s better to focus on one topic per blog post to keep it clear and concise.

A) Yes, your company’s social media accounts should contain only business- and industry-related content
B) Yes, posting “fun” content like halloween photos will distract visitors from your product or service
C) No, social media is meant to be social; don’t be afraid to to show what makes your company and corporate culture enjoyable to work with
D) No, people are more likely to buy from people they like and and have a relationship with – posting “fun” content like halloween photos can help to build that relationship
E) A & B F) C & D

A) The affordable pricing of your family-friendly vacation packages B) The best family-friendly vacation destinations
C) Why your agency provides the best experience for families
D) The latest trip that your agency organized for a family

The correct answer is: B) The best family-friendly vacation destinations

A) Do they have specific skills your customers would benefit from? B) Are they a culture fit for your organization?
C) Are they able to offer a new perspective at your organization?
D) Do they have customer service experience?

The correct answer is: B) Are they a culture fit for your organization?

A) Their level of fit and level of interest.
B) Their demographics and their role at their organization.
C) Their behavior on your site and their level of interest.
D) The content they’ve downloaded and their role at their organization.

A) They’re designed to deliver results in the least amount of time possible
B) They crawl the Internet and know about each and every page – and what the page’s topic is. C) They’re designed to deliver the best results to people.
D) They are made up of over 2000 different ranking factors that the marketing world knows and understands.

A) That’s a good idea – we want to attract the most qualified visitors with our posts, so we should help people understand our business. If we write about ourselves, they’ll be more likely to p B) That’s not a good idea – we’re trying to attract new visitors with our posts, people who haven’t yet heard of our company. If we write about ourselves, they won’t find us in their

The correct answer is: B) That’s not a good idea – we’re trying to attract new visitors with our posts, people who haven’t yet heard of our company. If we write about ourselves, they won’t find us in their

A) You cannot scale sales and marketing alignment to a large organization
B) Create a Marketing dashboard to email to the entire Sales team
C) Have the VP Marketing and VP Sales sit next to each other D) Choose Marketing and Sales leaders from each division to maintain alignment across the company

The correct answer is: D) Choose Marketing and Sales leaders from each division to maintain alignment across the company

A) An SLA will help align our teams’ goals around our same end goal of revenue.
B) An SLA will help us communicate transparently how our teams are supporting the other and contributing to the bottom line.
C) An SLA will allow us to monitor on a daily basis how we’re tracking towards our goals so we can adjust as needed. D) All of the above