Programme

10.00am Late Breakfast with Dougal Wilson
Dougal Wilson reveals the inspirations behind some of his best known work, and why he continues to be passionate about music video making

10.35am Smack My Pitch up
Directors, reps and commissioners discuss how to create treatments that win the job, and new possibilities for the pitching process.

11.15am Coffee

11.45am Keynote: Mike O’Keefe, Sony Music
Sony Music UK’s VP of Creative delivers a personal perspective on the opportunities and challenges facing music video makers today, and his thoughts for what the future holds.

12.30pm Cinematography Masterclass
Revealing some of the technical and creative challenges of shooting music videos today, leading cinematographers Steve Annis and Adam Scarth talk about their approach to the music video medium.

1.15pm Networking Lunch and Presentation by Louis Calabro from Canada’s Prism Prize
The Prism Prize is a national, juried award established to recognize the artistry of the modern music video in Canada. Event director and founder Louis Calabro will give an insight into the talent the Prize has celebrated and plans for the 2016 Awards.

2.15pm Technology and Music Videos
How are the latest developments in interactive platforms, virtual reality and other technology affecting the way that directors are able to tell stories through music video? Is it just novelty or do we need to be adapting to the demand by consumers for a more immersive experience through music video?

2.55pm The Power of Music Video – Let’s Make Lots of Money!
MIDiA’s Tim Mulligan will present some recent research on music video consumption online, and how the YouTube economy is likely to evolve. A panel discussion following this will look at what this might mean for music video makers and how understanding of the YouTube audience is informing creative decisions down the line.

3.45pm Post-production masterclass
What is the state of creativity in London’s post-production facilities? Are we seeing the green shoots of individuality and opportunity re-emerging in the UK? A panel of post-production experts reveal the work behind some recent music videos and discuss the challenges of working in the medium.

4.30pm The Future of Music Video: Question Time
A chance to grill leading lights in the music video industry about the hot topics of the day.