Technical Documentation - Belden

Continual reinforcement of a brand’s differentiators
is critical to good marketing—and a core strategy that Adventive brings to every engagement.

Challenge

To reinforce Belden’s position as the trusted
market leader as broadcast and audio engineers began to shift their studios
from analog to digital signal transmission technology.

Solution

As television, radio and post-production
facilities began their massive shift from analog to digital transmission; it
became increasingly important and challenging to select the proper cable and connectivity at the earliest stage of studio
design. With the new technology came
dozens of digital formats from which to choose, and an increasing amount of
confusion among the engineers responsible for the transition.

To help engineers better understand the
technology and ease the digital cable selection process, we created a Digital
Studio Cable Guide. The Guide included a
detailed discussion of the issues associated with the new technology and a
complete listing of Belden’s products.
Now in its sixth edition, the Guide has been hugely popular among the
engineering community and has served to reinforce Belden’s position as the
undisputed leader in audio and video cable technology.

Case studies come in all sizes and shapes—everything from a
video presentation, to a simple one page problem-solution document devoid of
any graphics, to a comprehensive report rich in detail with a...