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According to a survey, 61.5% of marketers believe measuring achievement in the area of advertising accountability is important, but only 19% reported being satisfied with their abilities in that area. Seventy-three percent reported they do not fully understand the effects of advertising on product sales. The full survey results were slated to be released today at an advertising conference in New York.

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Most Americans favor either a mandatory or voluntary ban on direct-to-consumer prescription drug advertising for some period following the approval of a drug by the Food and Drug Administration, according to a WSJ.com/Harris Interactive poll. Moreover, in questioning all adults, 36% of those surveyed said they believe the FDA is doing only a fair job in deciding which drugs can be advertised directly to consumers, and 33% said the agency is doing a poor job in this regard.

Applebee's International leads the casual-dining segment in terms of dollars spent on advertising, Advertising Age reports. The chain spent $126.9 million across various media categories in 2004, compared to the second-highest spender, Chili's Bar & Grill, which spent $98.7 million.

Cable channels such as AMC, Discovery Channel, TLC and VH1 have drifted away from their traditional content niches as they seek to broaden their audience and sell more ads. That may be a mistake that could damage brand identity, according to this columnist.

Denim designer YMI is debuting a billboard in Times Square this week. YMI's outdoor ad campaign will include displays in Southern California and Florida in the near future, said the company's marketing director, Dina De Fazio.

Omnicom Group's GSD&M and Southwest Airlines are using the tagline "Set Love free" on billboards, a TV spot and the airline's Web site, in a media campaign pushing for the repeal of a 26-year-old Texas law limiting flights from Love Field only to cities in the state or nearby. The cost of the campaign was not disclosed.