It's time to take your corporate communications mobile

Tuesday

Jan 31, 2012 at 12:01 AMJan 31, 2012 at 9:27 PM

In the world where Angry Birds is king and Pandora is the new FM Radio, we’re just getting started on what mobile apps can do for us. Consumers know they can be entertaining, informative and interactive, but what does that mean for your business? Can smartphone and tablet apps significantly enhance your sales presentations, conferences, corporate market- ing efforts and employee training initiatives? “We sure think so,” says Arthur James, Mills James Vice President of Video and Interactive Services. “Just as long as you take into account the business realities of corporate communications. That’s why we’ve developed Mobile Press, a service that transforms your corporate communications into highly engaging tablet editions that come alive with slideshows, animations, full-screen video, interactive graphs and embedded Web content.” James cites four reasons why it’s time to go mobile:

It’s Everywhere According to mobithinking.com, nearly one billion people around the world have mobile broadband connections. Additionally, a recent report by Gartner Research suggests that by 2013, 80 percent of businesses will support a workforce using tablets. Because people are on the move and technology is moving with them, reaching them wherever they are becomes increasingly important.

It Does Everything With a smartphone or tablet application you can put your videos, printed materials and pictures into one easy-to-use interface. And because mobile devices allow for more dynamic content, users have a more engaging experience, increasing the likelihood your message will be received. The ability to integrate slideshows, videos, animations and sound creates a level of interactivity that your printed hand-out simply can’t match.

It’s Quick and Easy On the Web, everything is instant. Content changes as information changes, and updates happen in seconds. There’s no quicker way to push up-to-date information to your employees and customers than through a mobile communications platform — and with today’s content management systems, access to that information couldn’t be any easier.

It’s Trackable and Measurable You’re familiar with the old adage “knowledge is power,” so why not put it to work? By knowing when and what audiences are clicking, reading, watching and sharing, you have the power to get your message across more effectively. The analytics of mobile communications provide vital information about your audiences and can help you determine what’s working and what isn’t.

For more information on Mills James’ creative media services, visit the company’s Web site at millsjames.com.

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