Marketing

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1

InterbrandBrands - An International Review by InterbrandMercury Business Books227227 Great Britain 1990 1856360008 / 9781856360005 Hardcover Near Fine Condition Near Fine This book is about the growth and development of the world's most successful brands, how they started and where they are today. 256 pages. Dust Jacket price-clipped. Quantity Available: 1. Shipped Weight: 2-3 kilos. Category: Art; Art & Design; Business,Finance,Economics::Marketing. ISBN: 1856360008. ISBN/EAN: 9781856360005. Inventory No: 227227. This book is extra heavy, and may involve extra shipping charges to some countries. Hardcover 1.00
Price:
36.50 AUD31.03 AUD

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Kees van der HeijdenScenarios - The Art of Strategic ConversationJohn Wiley & Sons226351 Great Britain 2004 0471966398 / 9780471966395 Hardcover Very Good Condition Very Good Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. 305 pages. Black and white illustrations. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0471966398. ISBN/EAN: 9780471966395. Inventory No: 226351. Hardcover 1.00
Price:
23.50 AUD19.98 AUD

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Michael Lynch, Kim Shaw, Andy BridgeThe Work 2010 - The Very Best of Advertising from Asia, Australia and New ZealandCampaign Brief Pty Ltd227264 2010 097512577X / 9780975125779 Hardcover Near Fine Condition Near Fine This 400+ page hardback features the best ads and campaigns from 2010 from Australia, New Zealand and Asia. Categories include magazines, posters, newspapers, outdoor, public service, ambient, business to business, direct, integrated, print craft, television, television craft and radio. An index of designers and agencies featured is also included, as well as two high quality DVDs. A must for every creative and every agency creative department! Quantity Available: 1. Shipped Weight: 2-3 kilos. Category: Art::Art & Design; Art & Design; Business,Finance,Economics::Marketing. ISBN/EAN: 9780975125779. Inventory No: 227264. This book is extra heavy, and may involve extra shipping charges to some countries. Hardcover 1.00
Price:
51.50 AUD43.78 AUD