Direct Energy has already won the business of more than four million home and business customers across the United States and Canada. It's time you find out why. Although we're one of the largest residential energy retailers in North America, our headquarters are in Texas, making us one of your friendly neighborhood electric companies. We provide big-business know-how without sacrificing the dedication you'd expect from a hometown energy provider.

We offer you simple solutions to track, understand and manage the electricity you use. Direct Energy is your dependable go-to resource, no matter what you need. We have a bunch of specially-designed offerings across the United States and Canada for you to choose from.

Valid for new residential customers only. Rates above reflect average usage of 2,000 kWh/month. Please see the Electricity Facts Label for other pricing information.

Get your perfect energy plan in Princeton, Texas!

Given the variety of fun activities available in the Lone Star State, like dabbling in a new craft, the last thing you want to do is spend time thinking about your electricity. Get low, fixed Princeton electricity rates when you switch to Direct Energy. During the mild and cool Princeton winters, you shouldn't have to worry about your electricity bill. Direct Energy offers you peace of mind, with the products and prices that are right for your home and your budget. We offer a wide variety of plans, from the Echo Dot plan to a fixed rate, where you can lock in price stability for a specified length of time.

We have a plan to fit everyone's needs. Take a look at some of our most sought-after electricity plans:

Green Texas 12: Reduce your carbon footprint with a fixed-rate electricity plan that fuels your home with 100% renewable energy for one year!

Live Brighter 12: Sign up for a simple plan with a low fixed-rate electricity price that'll stay constant for a year!

Weekends on Command 24: Get two years of free electricity every weekend plus an Echo Dot when you sign up.1

You can count on competitive pricing and unmatched customer service with all of our plans, but those aren't the only perks to look forward to. Now that you've picked out your perfect plan, you can manage your energy usage, refer your friends to receive a bill credit, and more with our Online Account Manager. It is your all-access pass to managing your account. At Direct Energy, we want to be more than just your energy company. We want to be there for you every day as a partner in your home. That's why we provide you with the knowledge and tools to help you become more energy-savvy, while creating a brighter home. We want you to lower your energy consumption. Your wallet, and the environment, will thank you. Let Direct Energy show you manageable ways to decrease your energy usage and costs that are simple enough to incorporate into everyday life.

You have the power to choose your electricity provider, so why not choose the company that gives you the technology and tools to Use Less of What We Sell? Direct Your Energy, a custom suite of energy usage insight tools, helps you see, understand, and manage how you use energy in your home. Your energy snapshot will help you make adjustments, if needed, so that you are in total control. You'll also benefit from a seven-day weather outlook and how that could impact your bottom line.

Want to learn more about your energy use? Head to our Learning Center to access the considerable resources that are at your disposal. Understand and manage your energy use and take care of your home. From energy savings and home improvement tips to safety tips, Direct Energy is committed to helping you.

Don't settle for typical. Choose an electricity company in your town that's dedicated to you and your home's needs. Make Direct Energy your energy provider and take control of your energy use and Texas electricity bills every month!

Sign up with Direct Energy and start saving.

Looking to switch your energy provider? Whether you need new service or you're changing Princeton electricity providers, trust us to make the process simple. With Direct Energy, you can enroll in paperless and Auto Pay options, track your energy usage, refer a friend and save, and more. Explore our different plans now. Looking for a plan with the freedom of a connected home bundle? Or maybe you like the stability of a fixed rate. No matter what your ideal electricity plan looks like, we have the one for you. Then, sign up for Paperless Billing and Auto Pay to make paying your monthly bill even easier. It can all be done by logging into your account!

There are a few things you can always count on, no matter which electricity plan you choose for your Princeton home - like fixed rates and great customer service! We empower you to make smarter, more informed choices with our energy insights tool, Direct Your Energy. Take a look at our library of resources to increase your energy efficiency and save on your monthly bills. With a goal of helping you spend less money on your electric bill, we separate ourselves from other electricity companies. Believe it or not, if you sign up to participate in the Reduce Your Use Rewards program and reduce your energy consumption during peak events, we'll award you with a 10% discount on your next bill! Sign up for Direct Energy today and start living smarter.

1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
2Offer valid for new residential customers in Texas only. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
3Flat bill rate applicable up to 2,000 kWh a month. See your terms of service for more information.
4Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. Terms and Conditions apply.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
7Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes, terms and conditions apply. A base charge of $9.95 is included in the average price for this plan, as well as other recurring charges, excluding state and local sales taxes and Miscellaneous Gross Receipts Tax Reimbursement. This 12-month term fixed price will only vary if there are changes in TDU, regulatory fees or a law that requires new or modified costs outside of our control. If you cancel before end of term, there is a cancellation fee of $135. You may cancel without penalty if you move and provide a forwarding address at least 14 days prior to your move date. Please see the Electricity Facts Label for more information and other applicable fees for this plan. Most free hours electricity claim as of November 27, 2018 when compared to other retail electric providers offers listed on the powertochoose.org website. Subject to change.

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