Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Integrate your mobile marketing program and take your brand to
the next level

Mobile marketing is finally entering the forefront of the
marketing realm as megabrands roll out million-dollar budgets and
small businesses have turned to the channel for its affordability,
measurability, and repeatable successes in producing sales and
driving engagement and loyalty. Through insights from bold industry
visionaries and fellow mobile pioneers, Mobilized Marketing
takes readers through campaigns worth repeating and others that are
not. Learn the many roads that marketers can take and the proven
strategies and tactics that move products and build loyalty through
the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by
mobile marketing leader Hipcricket, Mobilized Marketing
breaks down how brands of all sizes have performed in their mobile
efforts—why some have failed and how others bravely turned to
mobile.

Demonstrates how to integrate mobile into marketing programs
and how to effectively measure it

Explains how to make your existing marketing spends work
harder

Delivers step-by-step instructions on how to optimize campaigns
in real-time

Shows how to determine which mobile tactics are keepers and
which are not

It's time to mobilize your marketing programs and drive your
profits to new heights.

Jeff Hasen is Chief Marketing Officer at Hipcricket, a leading mobile marketing and mobile advertising company. Named a Top CMO on Twitter, Jeff is also the co-creator of the certification program for the Mobile Marketing Association and one of two individuals certified by the MMA to train on mobile marketing definitions, techniques, and benefits. He is a frequent speaker at industry events and writes for Mobile Marketer, imediaconnection.com, Technorati.com, and mobilegroove.com. He actively tweets @jeffhasen and blogs at jeffhasen.com.

Hasen has been Hipcricket's CMO for five years. During that time, Hipcricket has conducted the vast majority of its industry-leading 175,000 campaigns for a growing number of brand-name companies such as MillerCoors, Nestle, Macy's, and Clear Channel. Named a Top CMO on Twitter (@jeffhasen), Hasen co-created the certification program for the Mobile Marketing Association. In the fall, he will lead certification training at the Direct Marketing Association's national conference.

Jeff Hasen explains, "I sought out, interviewed and chronicled the mobile journeys of some of the top marketing executives in the world. This book will enable readers to see what these marketers went through and apply those lessons to the achievement of their own mobile marketing objectives."Mobilized Marketing offers numerous mobile campaigns with tangible ROI, including:

-Ford and its dealers, which drove a greater than 14 percent lead conversion rate by adding mobile to its traditional advertising programs

-The Baltimore car dealership that combined radio and mobile to sell 34 cars in one day after not selling one in over a month

-The American Red Cross, which used mobile alerts to remind donors to give potentially life-saving blood to patients

"Today, billions around the world turn to their cell phones 24 hours a day--as alarm clocks, for daily computing tasks, as pipelines to their friends and family down the block and around the world, and increasingly as the vehicle to interact with brands - be it as part of a loyalty club or to research products and services and make purchases," Hasen said, "The latter has the largest ramifications for marketers."

Mobilized Marketing was written to help marketers determine how quickly they should adopt mobile, how much to invest, and how to become better equipped to ask the right questions. Hasen also shares how best to identify opportunities, sell mobile into an organization and, most importantly, move the needle on any business.

Instructors

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