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X2O Media has made its new X2O visual communications software platform compliant with Avaya's Call Management System, the company said. "Integrating X2O with Avaya CMS is an ideal solution for call center management, allowing users to view data and receive alerts in real time on any display throughout the enterprise," CEO David Wilkens said.

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The Billboard and Visual Environment Visioning Group in Los Angeles must consider the interests of digital sign opponents who want the 100 electronic billboards around the city taken down to comply with current laws, and Clear Channel and CBS Outdoor that spent millions taking down traditional billboards and replacing them with digital signs. The Los Angeles Times editorial board says the case raises bigger questions about how the city's laws and policies are made.

City officials in Burnaby, British Columbia, approved a plan to pay $2,000 to buy an iconic 52-year-old neon sign and another $9,000 to restore it. The 20-foot-tall Lost in the 50's Drive-In neon sign is one of the few neon signs remaining in the city, and is part of a drive-in that has also served as a movie set, according to a report from the city's planning and building department.

Newcastle Brown Ale and ad agency Droga5 have taken elements of traditional beer advertising and turned them on their heads to create a humorous marketing campaign they hope will put them top-of-mind with consumers. “It also gave us a nice space to separate ourselves from the category, which is completely full of bollocks, like ads that promise you a good time," says executive creative director Ted Royer. The campaign includes TV and print ads, as well as neon signs, coasters and other Newcastle promotional items.

Digital signs are increasingly able to interact with consumers' social networks via mobile devices. X20 Media of Montreal has created a set of templates enabling companies to create customized digital signs on which mobile-device users can share their Facebook messages, tweets and other social network communications.