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What is the Twitter banner, and why is the landing page important?

Your Twitter banner, or header photo, is the first thing visitors will notice when they first click on your profile. When you send a Tweet other users will only see your profile image, but if they want to find out more about you, they’re likely to visit your profile – and they will see your header photo before anything else.

As a result, it’s important you give this aspect of your profile some careful consideration and don’t just leave it blank, or whack anything in there in the hopes that it will do.

When trying to decide what your header should look like, ask yourself the following questions:

How do I want to be perceived? What are my values?

What do I want to communicate through my design? Am I trying to sell or attract?

What are my key visual elements? What are your brand colours, logos or iconic products people should associate with you?

Your Twitter header needs to represent you or your brand, but it also needs to be striking to catch people’s attention.

Let’s have a look at this header photo by Starbucks.

When you land on their profile you clearly see their logo as their profile photo, but the cover image also shows precisely what they’re selling, and is branded again with their logo on the cups. It does everything you need it to, and they update it on a regular basis – which is even better as it doesn’t get boring.

Here at Time Saving Heroes we offer cover image designs for Twitter, Facebook and LinkedIn, so if you aren’t making the right first impression just yet, we’re on hand to help you.