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Video marketing is an effective method for promoting products and services. Although many companies have been promoting their businesses using television advertisements for a long period, the Internet and video production in London presents a completely new avenue for taking video marketing to a whole new level.

Video Placement and Promotion

Many video marketers upload their videos in popular video sharing websites on the Internet. These sites receive huge amounts of traffic daily hence increased product exposure. Marketers believe that many people, some of whom are potential customers, will watch their videos. To optimize their videos in online marketing platforms, marketers are advised to include relevant keywords in their video advertisements.

Going Viral

The overall objective of any video marketing campaign is to create a fan base. You can create an engaging and entertaining corporate video with the company mascot as the principal character. The main goal of such an advertisement is to make viewers enjoy the advertising video so much that they share it with their friends (going viral). Videos that go viral create such a huge fan base that helps to improve the reputation of the company being promoted and possibly increase sales.

Know Your Audience

Consider the main objective of your promotional video. Is it to increase sales, create awareness, entertain, or inform? Who will see it? Will it be shown in meetings, on a DVD or on the web? This information is key when designing a concept or passing a message. If humor works well with your audience, do not leave it out.

Do Not Forget the Script

Complete the script before starting production. In addition, video editing is an important element of creating a advertising video because it allows you to ensure that the video concurs with the legal department and serves your purpose.

Enjoy the Process

Take the process as an educational experience and have fun while doing it. Ask questions and discuss with your producer what can make your advertising video more effective. Create a good working environment during production to enhance creativity and fun.

Common Strategies

Video makers use various strategies to create promotional videos. One of the strategies involves organizing a video contest on a video hosting or sharing site. The team or videographer who creates the best video with the company’s mascot gets a cash prize. The contest will provide the competing parties to familiarize themselves with the business products and services and create promotional videos regarding the same. The videos will be seen by many people online, which will increase the reputation of the company and ensure visibility of its products or services.

Alternatively, create fan pages on social networking sites and encourage people to post videos of their experiences with your company products or services.

If you want to get something done in the photography and film industry, then you have to be aware of what you are actually doing or else you could wind up blowing your money and your time. Many people want to be able to take pictures everywhere and see everything, but you also have to know where you can go as where you should actually go. Anyone who has been to London is going to know some of the sights, but when it comes to having video production in London, then you have to have a professional videographer on your side for the best quality results.

One of the things that you have to deal with when it comes to trying to film and create artistic and motivating pieces is the fact that sometimes permits can be required. Just imagine if every time someone wanted to shoot a scene in front of Buckingham Palace the streets would close down. What would happen if no tourists could visit Big Ben?

The fact of the matter is when you start to consider all of the options for filming and all of the people who try to make their own film professional with historic landmarks, you can imagine how hard it would be to stop the real world for constant production. That’s why instead of just trying to hit the big markers randomly, it would make far more sense to be able to visit the places that don’t even require permits. Whether it is simply finding the right location, dealing with the logistics, or even the video editing aspect, if you work with the right video production companies you can get exactly what you are looking for.

If you think of London then there are a few places that everyone will think of. Between the palaces, Big Ben, and even the London Eye, there are many places to go that are very traditional and British. However, when you want to actually stand out and do something that nobody else is doing, that is when you should work with the creative minds that are in the field to be able to create a tremendous corporate video or promotional video. There are too many places to visit in the London area alone that can be great places to film, but if you don’t venture off of the beaten path then your video will look just like each and every other video out there. Certainly that is not the way to try and stay out.

Any time that any individual is able to put some information out about themself or their organization, then it sends multiple messages. On the one hand you have the ability to be able to give an explicit piece of information. This can be about your business, your campaign platform, or even about your attempts to educate and sell products. However, while you do put information out on purpose, you should also be aware of the fact that whatever you actually put out is accompanied by the implicit messages as well. If you are doing a commercial or a corporate video introduction among other items, people will still be able to judge you just based upon the quality of your presentation.

Instead of just settling for something simple and not as exciting or important, then you have to be able to see exactly what sort of help you can receive from the videographer world. After all, if you are going to pay to put up commercials, informational sessions, and even corporate intros, then you have to be able to feel proud of the quality by which it is done.

Video production in London is a tremendous thing so long as you can find the right company and organization to work for as well. The fact of the matter is if you are looking to create a promotional video then you will be able to do so with the right organization. It will all come down to finding the experience that you need and having the professionalism as well. When it comes to having the chance to work with those professionals then you will not only get the final results you are looking for so you can impress others, but you will also get them quickly and conveniently as well.

Thinking about the point of view of professionalism, the question that you need to be asking yourself is where your quality standards are. If you think about the specifics of quality in the other phases of your operations, then you can quite easily see how important it is to present your organization in the highest light at each and every step. Consider the fact that presentations and commercials are literally the first chance that others will get in order to see your company and you will simply be able to see how important everything in video production is. From the initial location scouting and filming down to the video editing and final post-production work, you have to make sure the people who help you are the ones who can make you look professional.

The demand for videos on the World Wide Web is simply insatiable. You can educate, entertain and connect with your customer’s 24/7/365. If you don’t have much time to waste, here are 3 ways to quickly edit your corporate video.

Add Intro & Conclusion

This step is easy to forget, but make sure to add an introduction and conclusion. Make the intro short and succinct with date, time and title. Use the conclusion to list your contact information. You could create a draft intro and conclusion, then finalize the copy when done.

Blur out bystander faces, logos and license plates to avoid lawsuits. Perfect the color, brightness and hue – some computers will make the video look different than when it is on your digital camera. Zoom into special features to highlight important elements.

Add Text, Sounds & Transitions

Tell a story – add text, sounds and transitions to make the video entertaining. You can explain certain elements of the action. Remember that some of your viewers won’t understand what is going on, unless you tell them.

The viewer will judge your brand by the quality of your promotional video. “Continuity” is an important concept for video production in London. Your entire story must contain similar, non-conflicting information. You can review the video on the “timeline.”

Remove Excess

Sometimes, removal is a creative process. Not everyone wants to see your dirty laundry, so if something looks out-of-place, then simply remove it from your corporate video. The attention span of most viewers is very short – keep them entertained throughout.

When you remove a section, you can add filters (special effects) and transitions to maintain continuity. You can also use trimming, cropping and splitting features to improve the video quality. You could mute certain sounds, so as not to offend any viewers. Subtitles might be useful for the hearing impaired.

You can make the text appear in different ways – entering from either side, growing, spinning and so forth. Add your corporate slogan. Have some fun! Your customers are looking to be entertained.

Fast video editing by our professionals at Oxygen Visuals can ensure that you have plenty of content for updating your Social Media. A professional videographer can complete the process in real-time. Keep your brand fresh with high-quality video editing in London.

How do you create love? The Beatles sang, “Can’t buy me love.” Certainly, but can you create a corporate video that clients love?

What is Love

You might overhear young teenage girls saying “I love these shoes!” or “I love that musician” or “I love that cell phone!” How did that brand gain the height of all human experience: love? What did they do to elicit such a powerful response?

Of course, customers don’t love brands the same way as they do their parents; but they do feel a certain cohesion, security or attachment thereto. They feel comfortable around that brand. They feel that this product or service can help them achieve their goals in life.

“Empowerment” is one of the primary ways that our video production in London can elicit love in your customers. Your promotional video can empathize with some gap in the viewers’ lives. You understand and feel their pain. Our promotional video understands how theatre accomplishes this adulation in the audience.

The entire World is a Stage…

…. and we are merely actors,” said William Shakespeare. Likewise, the top global corporate brands emphasize imagery. There are certain basic positives that have always existed: Love, Gold and Sun, and so forth. Our videographer can include these positive images to elicit a positive response.

Take your corporate logos and products – we can place them in key locations in your promotional video. Via high-quality video editing, we can emphasize that your corporate brand is beneficial, good and positive. Customers will naturally love that which is wholesome.

Superior Video Mirrors

Our Oxygen Visuals videos mirror the best that life has to offer. We offer what people want to make themselves whole. Why do people emulate actors, politicians and athletes? Because they have achieved the good life.

We can help you associate your brand with positive images around the City of London. Video production in London can build on the “empire on which the sun never set.” This can promote longevity and youthfulness. Our videographer can create this same theme.

Like Attracts Like

The natural spirit of positive emotions can flow out from your corporate video. You give the viewing audience – “good feelings” – and they love your brand in return. It is all a sense of mutual attraction.

“Love is like Oxygen” according to the 1978 musical group, “Sweet.” Oxygen Visuals can create the positive imagery to make your brand loved by all. Discover the love at Oxygen Visuals.

Most people are quite visual. They understand the world around them, by what they see. High-quality video production in London can deliver outstanding results, taking your brand to a higher dimension and optimizing your return on investment (ROI).

Eyes Are Windows to Soul

Marketing professionals understand that “a picture is worth a thousand words.” Your brain is like one of those memory pillow foams. It remembers your experiences – good or bad.

Your corporate brand wants to convey a message. The written word is quite limited; some folks might not even understand larger vocabulary words. How can you reach everyone, efficiently?

A great video.

The professional videographer can make your corporate video – go viral. Subconsciously, people all around the world will be made happy and joyful by your brand. They will identify your corporate brand with goodness. You can deliver the most “bang for the buck” with a promotional video.

I See I Hear I Feel

What is the difference between a “High Street Bank” and a normal financial institution? The High Street Bank has a certain prestige, superior marketing and brand presence. Think about all of the multimedia, you have seen of the top global brands.

We, at Oxygen Visuals, can help dentists, contractors and property agencies in London to make their presence known. We can create a short video telling your story. We also offer video editing, if you have some raw footage.

Think about a property. If a high-end net worth individual wants to spend the rest of his days in a London flat, doesn’t he want to see what it looks like? With Oxygen Visuals, you can deliver this superior value proposition.

Visual Return on Investment

We offer the full range of services, including promotional short films, corporate events, luxury property intros and brand promos. We can help you with actors, makeup, background and staging – just leave it to us. We do video editing and post production too.

If one of your brands is seen to be “out-of-date,” then taping a great new promotional video could increase sales. The top global brands are continually upgrading their looks and appearances. You could use historical sites in the City of London to tap into a thousand years of excellence!

A startup ready for the next round of financing can make a great short video. Just as man needs oxygen for life, you need oxygen to get your message across. Remember Oxygen Visuals for optimizing your return on investment.

As a professional videographer, I often see mistakes dotting many videos that I find among businesses. Your business’s reputation relies on these visual creations in order to build a strong customer base. Instead of shooting a single-camera lecture, consider a more creative approach to your videos. Make your corporate video a star in its own right, and it will only draw in more customers every day.

Ideally, you need to think like a customer when a video is first being discussed. Video production in London usually involves several business people, products and service ideas for a successful campaign. You want the video to appeal to most of your audience so add in the products that they covet each day. If you have a popular item, highlight it at first while introducing a new product afterwards. Leading customers to a new item that’s just as spectacular as their original favourite is a clever way to boost business.

I might have a dozen products that need to be shot on a given video, but I don’t put them all into the same camera angle. Consumers need to see a given product with a close-up view. Closely focusing the camera on the item tells the public that the company has nothing to hide. I would also suggest turning the product around or spinning it on a table. The instructions can be made clear with that video gesture.

Every video producer understands that a business has many concepts that they want to convey, but you can’t do it all in one video. Keep the video as short as possible, such as two or three minutes. Holding anyone’s attention for longer than that time period isn’t realistic. This concept rings true for both in-person presentations and online types. Consider a handful of different videos with two-minutes lengths. Shoot all of these videos, and select one or two to show at your next presentation. You’ll have a better boost in sales as a result.

The shortest videos should also have multiple camera angles. Don’t overlook this detail because it’s critical for viewer attention and interest. At least three different angles should be involved on any video shoot alone.

I’m always keenly aware of both the foreground and background as I edit promotional video selections. Although your viewer may not focus on a fuzzy background, it does add to their viewing pleasure if it’s dynamic and colorful. At the end of the video, you may see an instant click from the customer as they fill up a virtual shopping basket or visit you on stage at a corporate event.

Videos have a lot of additional purposes behind them instead of providing you with the occasional entertainment source. As a matter of fact, promotional videos are one of the most powerful marketing solutions out there that a lot of entrepreneurs, start-ups, and large corporations are taking advantage of. Videos have a lot more applications, and they are capable of being an incredibly potent tool if they are subjected through proper video editing and are filled with the right kind of content. Let’s take a look at some of the applications.

Filming corporate events

This is without a doubt one of the ways to further expand the potential of your enterprise. Not only are they a powerful bonding tool but they could also serve as a basis for potent marketing campaign which attracts both new employees and customers to your enterprise. Of course, you would have to get professional video editing services in order to render the entire picture free of any video pollution and other potentially harmful effects over the picture. However, this is a great way to get the word going.

Promotional videos

These are incredibly powerful. The main reason for this is because a lot of text could sometimes become incredibly annoying and some messages are just impossible to be conveyed without using a significant amount of words. This is likely to fail in getting the attention of the client because no one likes reading advertisements. However, a promotional video is going to be able to convey the same message in a matter of seconds. Of course, it has to be properly rendered and edited in order to be suitable for the public, but the truth is that a video is always going to be far more compelling than a simple written advertisement.

Video Production Company in London

We are profound specialists with years of experience in this particular field of expertise. We are a team of young and motivated professionals which are going to ensure that every demand and requirement of yours is properly catered to as this is our dearest value.

There are all sorts of events a start-up or a company can organise, including PR events, networking events, marketing events, etc. But they all have one thing in common – the vast majority of hosts out there simply cannot keep their event alive, once it is over. However, one of the best ways to do precisely that is by creating a sharable content, and that is what a corporate events video is.

Social Media Alone Are Helpful but Don’t Have a Long-Lasting Effect

Social media sites such as Facebook, Twitter and Instagram are an essential part of our lives, and they are slowly but surely making their way into our business. But think of the corporate events you’ve visited lately and how many of them gave you a hash tag, encouraged you to update your status or tweet. Chances are, most of the hosts did all that, but once the event is over, the social activity ends as well.

How to Keep the Flame Alive

One way to keep the flame alive is to actually record the event. However, if you want to create a quality video that will inspire people; you have to hire a video production company in London that has the knowledge, experience, and equipment to make such video. An inspiring video will hype both customers and partners for your next event and keep them excited. But there are far more benefits of having a corporate events video.

Corporate Events Videos

At Oxygen Visuals, we’ve been offering corporate events video services for quite some time now, and we know all too well how they can help business owners and entrepreneurs. With the help of good video production company in London, you can create a professional and appealing image of your company or start-up. Every client prefers seeing things with his or her own eyes, instead of reading long, tedious and dull texts. A good corporate events video can help you build a special emotional bond with your customers; it can serve as a promotional video and help you spread the word of your business. It will make your company more visible and will improve your ranking in search engines. And last but certainly not least, it will help you earn the trust of both current and potential clients, increasing your customer retention rate and drawing more people to your products or services. But all this requires a quality video that tells a captivating story, and only a professional, experienced and creative video production company in London can offer you that.

When you are contemplating about having a promotional video as a part of your marketing campaign, you need to be aware that the success of using it depends on some crucial factors. For different companies, having that perfect video serves both as a solution for their marketing strategy and company branding concerns. It is also one of the biggest steps towards attracting a higher amount of sales. Here are some of the critical factors that you need to consider when you are looking for that ideal video production company London that will create your explainer videos.

5 Factors to Consider With a Promotional Video

Authenticity

The promotional video needs to evoke authenticity. It is one way of creating an emotional attachment to the consumers. You will also have that opportunity to convey the right message of the video if you manage to keep its legitimacy. Despite of the fact that it needs to go through a complex video editing, the editor still needs to capture that genuine feeling. For instance, if the video production company London is planning to utilise actors in your video, they still have to capture the actors for who they are as a person such as the innocence of a child, the love of a mother, etc.

The Amount of Preparation

A great video production company London should be willing to understand their subject well before they start on their promotional video project. They should study the company’s branding to guarantee that it will reflect on the explainer video. Other factors that they should study include the targeted market, the message they are trying to convey and the goals of creating the video.

Video Editing

When it comes to the editing, you need to think about how to showcase the great work of the company and highlight all their amazing features. Video editing is where you can show your creativity. It allows the consumer to see the company’s level of artistry and professionalism.

Music

What type of music should you incorporate with the promotional video? The type of music should be suitable for the message that you are trying to convey. Most of the time, companies are overlooking this factor, especially when creating explainer video forcorporate events. But music can make or break your video. It can create a refreshing vibe on the video or make it sound disconnected. By choosing the right music, the engagement level of the consumer on the video will definitely be enhanced.

Length

When it comes to the length of the promotional video, the general rule would be to keep it below 3 minutes. Most of the video production company London will advise you to keep the explainer video within that length. Remember that most of the people nowadays have a shorter attention span and you need to deliver your message in the first few parts of the video.

Promotional video is a perfect way to foster loyalty and emotional attachment among the consumers. It is also a great way to tell the people on why you strive hard in providing them the best service and what keeps you motivated and passionate in doing it. Carefully choose your video production Company London; see to it that they will be able to provide your exact needs on explainer video.

If you are looking for ways to improve the bottom line of your business, then you should consider using promotional video in your marketing strategy. A lot of business owners today employ the services of a video production company London in order to gain the advantages of video marketing. They use the services to shoot promotional short films that include luxury property intros, company or product promos, and corporate events.

Why is Promotional Video in Demand?

Take, for instance, a potential customer from the area who is looking for a product or service that you have to offer. After doing a search engine query, your promotional video is seen in the first page of the results page. The user has a high percentage of clicking on the video.

It has been noted that in recent years, more than 75 percent of Internet users spend 40 hours and more on the internet. During that time period, they view more than 3,000 web pages that include videos. In 2012 alone, People in the United States watched more than 21 billion videos. That is a good indicator of how important video marketing has become.

Good video editing is required to ensure that people will watch the promotional video. That way it can reach out to millions of viewers in a short period of time. It is the most cost efficient way of reaching out to the target market. Any video online has the chance to become viral and gain lots of views in a short period of time. This will bring loads of benefits to the business. There’s no other marketing tool today that can provide such results at a low price.

With the use of a promotional video , you gain the trust of the audience because they are able to understand the message you want to convey right away. A well-made video also improves the viewers’ impression of the company. And that’s why you should let a professional handle the video editing of your marketing videos.

Are you a new business owner getting ready to host your next big marketing event for other corporate big wigs?

Corporate events can be a large undertaking when it’s all said and done. If you are unfamiliar with what it takes to run a great event, you are in luck. By utilising video production for your corporate events, you can take a small expense and turn it into something substantial. Before you just go and purchase a video camera, you should take a look into what video production could mean for your corporate events.

It Pays to Hire, a Professional

Hiring a professional video production company in London can really give you them most bang for your buck. If you are looking to impress, you want to pull out all the stops. By using promotional videos and other video editing techniques, a video production company can provide you with professional, high-quality videos that will impress your biggest investors.

Being new in business can really make it seem like these sorts of marketing tools is a bit fancy and unnecessary. However, you’d be surprised what a good video production company in London could do for your marketing campaigns and ability to bring in more money for your young start-up company.

Know Your Audience

One of the biggest mistakes that some people make when it comes to video production does not know who their audience is and what they will be attracted to. Focused your content on the types of business professionals you are trying to reach. Make certain all information showcased in your videos has the ability to speak to them and make them excited to be involved with your company.

Unfortunately, not many people realise they need to get the attention of their audience. Instead, they just create flashy videos that they like and don’t look at the bigger picture. You want to attract the intrigue and wallets of others; so why wouldn’t you want to speak to them in a way they will be attracted to.

Conclusion

Once you realise how important a great video editing team is for your corporate events you will be able to host some of the best events, that any new start-up companies have ever seen. All it takes is a bit of knowledge and understanding to get started.

Don’t try to tackle this task on your own, instead, hire the services of a video production company in London to give you the best and most audience grabbing videos that money can buy. When you are trying to impress others into investing into your new company, a bit of video production and amazing video editing skills can go a long way.