From helping you pronounce Dirxion (it’s direction by the way ) to providing performance feedback, we do it all.

Not all digital publishing houses are created equal. Do-It-Yourself software will always have it’s place, but can limit the possibilities and customization that current tech allows. From the very beginning in 1996 we set out to make an innovative custom product with our strong development and production teams. You may not see our developers front and center, but they are hard at work staying ahead of the industry and creating new features!

In our line of business, applications with options are better suited to meet customer needs. The customizable elements of our platform and premier service provides a competitive advantage for our customers. Customers as diverse as Baker Furniture and Super Bowl champs New England Patriots have requested and received custom interface design elements to match their style.

Lawson Fleet Solutions recently implemented a slick catalog solution to ensure users can easily navigate to their desired products. The guide starts off with ‘hot dots’ that direct you to the primary product page, which then leads you to a page of related products. From there you are able to explore Lawson’s products with their e-commerce site viewable within a lightbox keeping the user in the catalog. Lawson required diligenceand precision for the creation of this digital catalog so that it is a great solution when users need to find exactly what they want quickly!

We want to hear your ideas and vision for your digital publication. Call our friendly sales team at 888.391.0202 or email at sales@dirxion.com and they can help get you started.

If the thought of gift giving causes you anxiety and you frantically pace in and out of stores fear gift giving no more! We’ve created a handy guide to ease your mind when considering that next special gift! The Art of Gift Giving (DO’s and DON’Ts) will help guide you through the possibilities of what your loved ones might relate in direct proportion for their love. Here are some great can’t-miss gift ideas!

Respect the rickroll. Did you notice the rickroll warning before you clicked on the link? Probably not, that’s a good thing because that was a marketing test. Video is taking over the world!

89 million people in the United States are going to watch 1.2 billion online videos TODAY (ComScore). That’s a lot. Mobile and tablet shoppers are three times as likely to view a video over desktop users (Forbes). And did you know that 73% of consumers are more likely to make a purchase after watching a video (ReelSEO)? How many of those viewers are your customers? Is your publication mobile friendly? Video advertisements increase brand association, and consumers who view video ads on a mobile device are three times more likely to click through (Mobile Marketer).

60% of all data on the internet is video, and with more viewers using tablets and mobile devices, now is the time to see the value in a minute of video. Dr. James McQuivery of Forrester Research says the value of one minute of video equates to 1.8 MILLION words! Do you have the time to write that many words? Online videos are a practical use to increase user engagement and show off your products.

Video marketing continues to quickly expand and we have taken the steps to make sure you are covered. We have partnered with a leading video production house to quickly produce videos that make an impact. Now that you know the influence video marketing can play into your brand, contact us to get started.

The holiday season is here, and great gifts are tough to come across. Have you already done your holiday shopping? If you answered “yes,” then awesome, good for you, take a pat on the back. But for those of us who answered “no,” Dirxion is here
to help!

Dirxion’s 2014 Not-So-Essential Gift Guide is now published in the Compass interface for your viewing pleasure. Please enjoy the items and maybe buy a silly gift for someone you love — just don’t blame us when you are kicked out of the family gift exchange. We sincerely wish you a wonderful holiday season and hope we could bring you a couple of smiles and chuckles.

Facebook is the most popular social media site with 1.35 billion active users! Your business is most likely on Facebook, where is your digital publication in the social media landscape? Your social media efforts go into building a bigger following, a bigger audience on Facebook, so why not put your publication on the main social stage?

By placing your digital catalog in a Facebook application, users can stay engaged while on a familiar platform, never leaving your unique social brand. A Facebook app is a great option that is simple yet effective. When you update your digital catalog on Facebook, you could write a quick status update, allowing users to go check it out in real time.

Adding your catalog to Facebook gives you an opportunity to drive more fans to your products on your e-commerce site. Since the app works just like our digital catalog interface, linking and adding detail windows is a cinch.

You’re new digital catalog can be a new, all purpose tool! Once your digital catalog is ready our Publishing Specialists are here to guide you through possible key usage and placement.

Placement is everything! There are several different ways you can implement your digital catalog. MSC strives for great customer service, and an important part is ensuring that purchases are fast and easy. Because of this, they added The Big Book as a quick and convenient tab to their website.

Email marketing is still one of the most effective ways to to grow your business. Channel traffic by sending out an email featuring your latest digital catalog. Our friends at REI do this periodically. Their Gear Mail members receive an exclusive preview of sales. Here’s a snippet of the email:

Lastly, don’t forget to blog it! If you have a blog, it is a wonderful tool for showcasing your digital publication’s custom features or informing customers about new, updated pages. Your customer relationships will become more enriched with blogging and sharing each blog post on all your social media outlets will boost SEO!

These are just a few ways customers are implementing their digital publication. For more information please reach out to us via email or call us 888.391.0202.

The ‘flat UI’ trend emerged a little over a year ago. You may have heard people speak about it, or maybe glanced at a blog post that mentioned it, but you may be wondering what it is and how it became so popular?

Don’t get me wrong I love the 90’s, but the ‘has been’ flashy illustrations and animations are overkill and long loading. Next came skeumorphic design, design that is taken from the real world, a good example of this is iOS6’s bookshelf. I mean, Apple’s bookshelf has woodgrain, shadows and looks like a bookshelf you would see in your neighborhood book store. And just like most trends, this one hit the skids when Apple released iOS7. They introduced the concept of a flat user interface. A simple and effective technique, that literally flattens the image and uses bright, solid colors.

Flat Design is pure and simple. It’s easier on the eyes, but more importantly, it’s responsive, and can be easily seen on a range of computers and devices.

In keeping with the trends, you’ll notice that our Compass Solution utilizes flat design. It emphasizes usability with clean open space, crisp edges and a two-dimensional illustration. The rich mobile user experience tops the charts! We’ve incorporated a new mobile menu, allowing room for more buttons and features to appear on a smartphone. This is just a small snippet of our new powerful Compass Solution. One of our first customers to take advantage of all the new features is Ballard Designs. From here I’ll let the experience take you away.

Our Digital Publishing Consultant’s can help guide you in the direction that best fits your companies needs. It’s easy to get a hold of us, email us at sales@dirxion.com, call 888.391.0202 or fill out our contact form.