HOME › Research Insight › Strategic agreements and new product launches are the core strengths of the leading players of the organic pea protein market to increase their market presence to reach customers.

Strategic agreements and new product launches are the core strengths of the leading players of the organic pea protein market to increase their market presence to reach customers.

Key strategies such as agreements, expansions, and new product launches have been adopted by the key players to meet the increasing demand of organic pea protein by the food & beverages manufacturers due to its high nutritional profile, increasing incorporation into various food applications, and the rising consumer preference for healthy food products. The leading players are investing in R&D capabilities to offer diversified product portfolios and strengthen their market position.

Strategic agreements and new product launches are the core strengths of the leading players of the organic pea protein market to increase their market presence to reach customers. These core strengths help the players to diversify their business geographically, strengthen distribution networks and to enhance the product portfolio. Market leaders such as Axiom Foods, Inc. (U.S.), World Food Processing, L.L.C (U.S.), AIDP, Inc. (U.S.), and Farbest Brands (U.S.) have successfully tapped the potential markets through agreements, acquiring certifications, and new product launches. The companies are focusing on offering innovative products for organic pea protein for various applications to maintain their position in the market.

Axiom Foods, Inc.

Axiom Foods, Inc. is the largest company for hypoallergenic organic pea protein and whole grain brown rice (WGBR) products. The company operates its business in the food & beverage, nutraceutical, and specialty foods industries. Axiom Foods adopts new technologies and maintains the quality of its products such as protein concentrates, isolates, sugars, sugar solids, honey, milks, flours, and starches. The company derives its products through a natural, patent-pending process which is suitable for organic food. It adheres to the norms of international standards for all its products including hypoallergenic, gluten-free, vegan, vegetarian, kosher, non-GMO, and organic foods. It is extensively involved in research, technological development, and quality control of its products. Its main focus is to reduce production cost of its end products through efficient technologies and increase its profit margin. For instance, the company launched organic pea protein in 2015 which gave the company a competitive advantage.

World Food Processing, L.L.C (U.S.)

World Food Processing is one of the leading manufacturers of pea protein and other non-GMO and organic grains and ingredients. The company is supported by other business units such as procurement, grain conditioning, ingredient processing, and food formulations. The product ranges offered are all certified organic and only non-GMO. The company offers various its products under brands such as PURISPea Protein, PURISSoy Protein, PURISWhole Powders, PURISWhole Pea, PURISWhole Lentil, PURIS Whole Soybeans, and PURIS Seed. The company launched its PURISPea brand in May 2015 and also expanded its U.S.-based pea protein manufacturing plant to meet the growing demand of clean label, allergen-friendly, non-GMO, and organic ingredients.