What is Nielsen Marketing Cloud?

Nielsen Marketing Cloud is a marketing solution created to help brands, media companies, marketing agencies, and advertising firms to get more in touch with their customers by integrating Nielsen’s top class analytics, marketing activation, data, media planning, and data management capabilities into a single, unified cloud-based platform.

By combining all these critical marketing components, Nielsen Marketing Cloud enables users to create a clearer picture of their consumers and target audiences, allowing companies to understand them better so they can perform superior analysis of their ROI, create effective and relevant one to one messaging, devise and implement fully optimized marketing campaigns and promotions.

With Nielsen Marketing Cloud, users enjoy a throng of powerful marketing applications that can function individually or in concert with others. Moving data between apps becomes easier, allowing users to know what makes their customers tick, what empowers their target audience, and how to fully utilize such data and insights to grow their business.

Overview of Nielsen Marketing Cloud Benefits

Nielsen Marketing Cloud is a unified cloud-based marketing platform that allows you to manage all phases and aspects of your marketing process. It comes with powerful functionalities that help you cover all stages of your marketing process, from planning, acting, and all the way to the analysis phase.

The software is built a data management platform wherein you can manage, organize, and activate data gathered from internal sources such as your websites and applications as well as from second- and third-party consumer data.

From this centralized data hub, you can do all things data-related without having to exit the system, from generating reports to creating data visualizations to analyzing indicators and metrics. You can track data in real-time and get the insight you need to make smart business decisions and actions, such as optimizing your campaigns, allocating your resources, and realigning your efforts to your goals.

Brands, agencies, and professional marketers love Nielsen Marketing Cloud as it provides them with a clear picture of their customers, of what empowers them to make purchase decisions, what content and messages they find relevant, and how they can reach their target audiences in ways that would encourage them to respond positively.

With reliable, real-time view over your customers, a clear grasp of the trends and understanding of consumer behavior, Nielsen Marketing Cloud gives you a unique advantage over the competition.

If you are interested in Nielsen Marketing Cloud it may also be sensible to analyze other subcategories of Best Business Intelligence Software listed in our database of SaaS software reviews.

Organizations have diverse needs and requirements and no software platform can be ideal in such a situation. It is futile to try to find an ideal out-of-the-box software product that meets all your business wants. The wise thing to do would be to adapt the solution for your unique needs, staff member skill levels, budget, and other factors. For these reasons, do not hasten and pay for well-publicized leading applications. Though these may be widely used, they may not be the perfect fit for your unique requirements. Do your homework, look into each short-listed platform in detail, read a few Nielsen Marketing Cloud reviews, call the vendor for clarifications, and finally settle for the application that offers what you want.

How Much Does Nielsen Marketing Cloud Cost?

Nielsen Marketing Cloud Pricing Plans:

Free trial

Quote-based Plan

Contact vendor

Contact Nielsen Marketing Cloud for more information on their basic and enterprise pricing packages as well as other product details.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Nielsen Marketing Cloud reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Nielsen Marketing Cloud. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

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