Even as a vanity project it would cost too much and require too much work. His cut-rate Wikipedia fork has to be generating most of its traffic from web crawlers and the handful of editors still left. A social media site, even a pathetic and awful one, is going to generate actual traffic and actual server load and require actual architects, admins and coders, and that doesn’t even get into regulatory requirements as Ryan pointed out.

His Wikipedia fork has gotten some mileage by being included as one of the prepopulated search options in Brave, a mobile browser that’s gotten some attention from privacy or cryptocurrency fans (as well as being a pet project of Brendan Eich, formerly of Mozilla)

Eich: After Twitter noticed this, Brendan Eich made a tweet a few hours ago:

“We added a bunch of ‘search engines’ in 2016 based on suggestions from early staff & adopters. We’re removing all but a few real search engines now. This one was supposed to be a better fork of wikipedia. Sorry for not running a tighter ship.”