The ALA Recruitment Assembly requests assistance from the Emerging Leaders program to promote library careers in Second Life. Expansion into Second Life was of the long-term recommendations for promotion listed in the 2007 Marketing Plan for LibraryCareers.org:

7.2.1 "Hold an Emerging Leaders meeting discussing LibraryCareers.org in Second Life and post graphics as customization option in Second Life on Information Island. Members of ALA Emerging Leaders program will create this event."

An excerpt from the wiki: "ALA Island in Second Life, a YouTube video providing a tour of ALA Island in Second Life; the island is now ready to host events, conferences, division meetings, as well as provide an informal arena to meet librarians and information professionals. Following are coordinates for ALA Island - ALA Main Stage, ALA Island (128,107,29).

Expected Outcomes:

1. The virtual presence in Second Life will promote library career opportunities to an additional audience and via another format.
2. More individuals with Web 2.0 skills and interests will pursue careers in libraries.
3. The virtual presence in Second Life will increase awareness of LibraryCareers.org and increase traffic to this central web-based resource.
4. The virtual presence in Second Life will spawn additional creativity for 21st century recruitment to our profession.