Former Adobe exec Rajiv Mangla is Snapdeal's new CTO

Mangla joins the Gurgaon-based online marketplace after a decade long stint at Adobe Systems where he recently served as VP Engineering, Digital MarketingVikas SN | August 27, 2015, 16:48 IST

E-commerce marketplace Snapdeal has appointed Rajiv Mangla as its Chief technology officer. In this role, Mangla will be leading all technology aspects of the company. ET had reported this move earlier this week.

Mangla joins the Gurgaon-based online marketplace after a decade long stint at Adobe Systems where he recently served as VP Engineering, Digital Marketing. He has also played a key role in Adobe's foray into Enterprise and Digital Marketing businesses. Mangla was also an entrepreneur for a decade and founded couple of companies, Snapdeal said in a statement.

Mangla is taking over from Amitabh Misra who had quit as Snapdeal CTO in February this year to start a new travel venture Bona Vita Technologies Private Limited, in which MakeMyTrip recently picked up a majority stake for $5 million.

Snapdeal, which recently raised $500 million led by Chinese e-commerce giant Alibaba Group, Taiwanese electronics maker Foxconn, has been strengthening its senior management over the past few months to take on rivals Flipkart and Amazon.

Former Bharti Airtel senior executive Anand Chandrasekaran had joined as Snapdeal's chief product officer in June and Airtel's chief marketing officer Govind Rajan had joined as Snapdeal's chief strategy officer in July.

Former TaxiForSure CTO Amitava Ghosh had also joined as Snapdeal's Vice President - Engineering to lead the development of the technology solutions for ease of accessibility and improve the user experience on the marketplace while former Adobe executive Viraj Chatterjee had joined in a similar role to strengthen Snapdeal's seller platform and building newer tech products for sellers.

Scalearc India head Gaurav Gupta and former BSB Portal CTO Bhuvan Gupta had also joined the online retailer in similar roles. Chandrasekaran had recently told ET that they plan to more than double its engineering team to over 2,000 people this year.

The company will hire engineers across big data, mobile services, analytics, cloud infrastructure and web technology as it aims to build an ambitious services platform that will help them create a complete e-commerce ecosystem, similar to the one created by Alibaba.