The challenge

Jenna’s Ice Cream Store is a home-away-from-home where sweets of all icey delights are offered with a giant smile and maybe an extra scoop if you’re equally sweet. Jenna knew she wanted an online presence that would resemble her quirky personality, and didn’t want a generic look that would blend in with everyone else’s, and she wanted vibrant colours that would recall her colourful establishment.

The solution

I created a vibrant logo for her that would brook no argument as to what she does. Her website layout was created with the consumer in mind – it almost has the effect of making them salivate as they look over the menu.