So what is a viral and what does it contain?To be overly obvious a viral in this sense is a video that is shared to a friend or a group of friends. The message is often something that is "worth watching"....and the sharing may be motivated by maintaining, deepening or altering social relationships or (if your first) maybe even signal being "in the loop".

So what are common denominators or themes?- Humour- Brevity, most virals are short clips, up to 3 mins. - Authenticity, depending on the message low-tech equipment.- Kids and Animals doing crazy or cute things.-Innovation, inspiring the viewer.