Wednesday, February 15, 2012

Jeremy Lin's ascendance to the top of the sports world is an amazing phenomenon to witness over such a short period of time. The true measure of his marketing potential for advertisers will be based on how well his emotional connection with sports fans (e.g., the growth in Knicks TV ratings, jersey sales, game attendance, social media coverage, etc.) translates into consumer favorability over the next few months.

Our next Sports Q Study, coming up in a few short weeks, will measure his consumer impact in relation to a list of about 500 sports personalities representing all of the major sports. Feel free to contact us about the specifics for subscription and available reports.

Click on the link below to read about a variety of 'Linsanity' viewpoints appearing on USA Today's web site.

About Q Scores

Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, the Q Scores measure of likeability is an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.

Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom reasearch options for more precise target market analyses, and when clients’ timing needs are not aligned with that of a scheduled syndicated study.

In addition to providing consistently accurate and reliable data, our top level staff has the experience and expertise to analyze and interpret the information relative to the clients’ specific needs. We are readily available by phone or email to guide our clients with our unmatched and unbiased counsel and analytical support.