Books on the Art of Advertising

In this collection of 100 print ads that achieved phenomenal results ("His Master's Voice," RCA Victor; "The Pause That Refreshes," Coca-Cola), their creators tell how the ads were conceived and what they achieved. The book leads off with this classified ad published in a London newspaper in 1900: "Men Wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return...