At participating Uniroyal dealers through Oct. 31, for each set of four passenger car or light truck tires purchased at participating dealers, Uniroyal customers will be eligible for a $40 mail-in rebate. For every Uniroyal tire rebate redeemed during the promotional period, Michelin North America will donate $20 to WWF's wild tiger efforts, with no set limit. The Uniroyal customer will receive a a WWF/Uniroyal co-branded "Save the Tiger" kit, which includes a plush tiger, a tiger decal, a species card and a save-the-tigers-themed reusable tote bag.

WWF estimates more than 100,000 tigers may have once roamed across Asia, but today only an estimated 3,900 tigers remain. All proceeds from the October campaign will go towards Tx2, WWF's global effort to double the number of tigers in the wild by 2022. As part of Tx2, WWF is working with the 13 countries that have wild tigers to reduce poaching, habitat loss and the illegal trade of tiger parts.

While it has an ambitious target, Tx2 is already hitting key milestones – in September Nepal announced that it has nearly doubled its tiger population since 2009.

"The tiger is a historic symbol of the Uniroyal brand," said Alonso Tiscareno, Uniroyal brand director for Michelin North America, Inc. "This program aims to help save the wild tiger population, and it invites those who buy our tires to join us in this mission."

Michelin North America will give a minimum of $150,000 to WWF as a result of the Uniroyal promotion this month, with the potential to exceed that amount based on actual tires sold during the promotion period.

"We're seeing exciting progress in our tiger conservation efforts and we want to keep that momentum going," said Ginette Hemley, senior vice president of wildlife conservation at WWF. "By working with brands like Uniroyal to engage and educate consumers, we're able to instill a sense of wonder about these iconic wild cats while driving the investments needed to help reach our goal of doubling the number of tigers in the wild."

The initiative was inspired in part because of Uniroyal's iconic Tiger Paw® line of tires. To learn more about Uniroyal's campaign for World Wildlife Fund, visit www.uniroyaltires.com.

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