In the space of just one recent edition of BBC Radio 4’s flagship lunchtime news programme The World at One, we heard interviewees commit three “cardinal sins”. Appearing on a programme like that is an enormous opportunity – a chance to reach a healthy chunk of the 11 mill

Good preparation for a media interview is about working out what you SHOULDN’T say, as well as what you SHOULD say. Here are three phrases you should avoid uttering and the reasons why: 1. “No comment”. Imagine you’re the audience, not the interviewee. We ask delegat

Medical dramas and crime series often feature doctors or scientists in the credits – a nod to their help in ensuring that what’s been portrayed by actors has been as realistic as possible, whether the characters have been carrying out an operation or looking at a fragment of bon

Tour de France star and Olympic silver medallist Mark Cavendish made a great comment yesterday on the BBC’s Today programme that should be noted by anyone who does media interviews. When he was asked about how he’d not made the Rio 2016 pursuit team and subsequent suggestions th

The Andrea Leadsom “motherhood” debacle has provided not just a painful and costly lesson for the now former Tory leadership contender, there’s an essential lesson here for anyone preparing to be interviewed: make sure any media training you have specifically prepares you

You know that saying about “making a drama out of a crisis”? Well, there’s a lesson in some TV dramas about how to handle a crisis…or any media interview for that matter. Medical dramas and crime series often feature doctors or scientists in the credits –