Can your agency do this?

When one of America’s leading gluten-free brands asked us for a creative integrated social promotion that would build engagement, capture emails, and encourage multiple product categories, we created a game: Beat the Wheat!

Facebook & iOS App

The Game

Beat the Wheat engaged Glutino’s large social media community while building cross-category trial. And they played. Day in, day out, all-day long—averaging 35 minutes in the game while winning prizes and trying to avoid the dreaded “wheat” card. (While drawing that card would end the game, it wasn’t a big deal—players could start right over and win bigger Glutino prizes.)

Simply put, the audience loved it, shared it, and played it all the time—keeping Glutino top of mind.