NOW you too can look like Bruce Forsyth...thanks to a new fashion for “chinplants”.

But a plastic surgery boom is being generated as those less fortunate rush to get a more chiselled jaw line. Others seek to have double chins removed.

According to the American Society of Plastic Surgeons, chin augmentation procedures grew more than breast augmentation, Botox and liposuction combined in 2011, with 20,680 operations being recorded, up 71 per cent on the previous year.

Men and women are keen on the surgery, with the largest increase seen in patients age 40 or older.

Society President Doctor Malcolm Roth said: “The chin and jawline are among the first areas to show signs of ageing.

“People are considering chin augmentation as a way to restore their youthful look just like a face-lift or eyelid surgery.

The impressive chin of entertainer Sir Bruce is entirely natural

“We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be.

“Chin implants can make a dramatic difference.”

Dr Darrick Antell, a Society member surgeon based in New York City said: “We know that chief executives tend to be tall, attractive, good-looking people and also tend to have a stronger chin. As a result, people subconsciously associate a stronger chin with more authority, self-confidence and trustworthiness.”

Other procedures in the range of cosmetic surgery that saw an increase in popularity in the US last year included lip augmentation (up 49 per cent), cheek implants (up 47 per cent), and laser skin resurfacing (up nine per cent).