Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies. In 2013, the Inc. 500 rank declined to 367th. In 2014, Marketo did not make it into the ranking.[2]

In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[4] In November 2012, Marketo introduced LaunchPoint, an app and services network for the “marketing nation” of technology partners and professional service providers.[5]

From 2010 to 2012, Marketo’s revenue grew from $14.0 million to $58.4 million. The company’s customer base has grown from over 200 at the end of 2009 to over 2,000 at the end of 2012.[6]