Email Marketing

Are you doing all you can to “earn” your customers loyalty?

Internet marketing services is the answer to this generation’s demand for quality content. Thanks to the world wide web, so many of us are constantly exposed to different forms of media, content, and entertainment. Because of this, people now have certain standards and expectations regarding how they read and receive messages.

Email may seem like an outdated form of communication, but it’s actually still very relevant and very effective in today’s digital landscape. Many marketers often undervalue how powerful a good email can be when composed and forwarded in a timely manner. But as a digital marketing consultant, we know email marketing’s ability to convert leads, establish relationships, and close sales makes it a formidable tool in today’s oversaturated market.

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Email Marketing Strategy

Generalization is the worst enemy of email marketing companies. It’s akin to throwing a bunch of unaddressed letters around and hoping they’ll get picked up and read by the people who matter. Curiosity might drive some people to read it, but without a proper strategy, there’s no sure conversion.

Email marketing strategy—like most forms of marketing—is all about spreading your message to the right people. The people who need to hear how you can help them and what you have to offer.

Through our email marketing services, we can help you define important aspects of your message—such as 1) who it’s for, 2) when they need to hear it, and 3) why does it matter that they do—so that it’s optimized for distribution.

Specifics will ensure that your message is delivered to the people who need to hear it in a timely and convenient manner.

Lead Magnets

A lead magnet is a powerful marketing tool that creates a win-win situation for both the brand and the audience. It acts as an incentive for people to give their contact details (usually names and email addresses) in exchange for something of value for them.

Our content marketing agency produces lead magnets like whitepapers, checklists, downloadable guides/PDFs, 30-day plans, printable planners, free eBooks, and magazines. As a seasoned internet marketing agency, we have a system in place to ensure the relevance, quality, and credibility of the lead magnets we create. In doing so, we guarantee that the people who give you their contact details (something useful for you, in the long run) receive something highly useful in return.

Website Call to Actions

“Click here for the answer to all your problems!”

“Discover this incredible solution!”

Cheesy as they may seem at first, call-to-actions (CTA) are powerful phrases or one-liners that inspire your visitors to act quickly. They actively encourage people to consume your content by directing them to a lead magnet, blog, download, etc. Depending on how they’re written, they can give the readers a sense of excitement or urgency, which thereby drives them to check out your offer.

When used in conjunction with email marketing services, CTAs can exponentially increase the number of organic, highly convertible leads to your website.

As a content marketing agency, Leads Ngin can help you craft and implement CTAs in your website that are guaranteed to grab a visitor’s attention.

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Email Marketing Software

All email marketing companies know that there’s a lot of work involved in email marketing campaigns—primary of which is actually sending out the emails and monitoring their performance.

This, as you may suspect, can be incredibly overwhelming, especially without a tried-and-tested tracking system in place.

Instead of manually managing every single email campaign that you’re currently running, Leads Ngin’s email marketing services can help you automate and systemize your campaigns by finding the perfect email marketing software for you.

If you don’t have one, we can recommend some solid marketing software selections to help you blast out emails and track leads. But if you already have an existing marketing software that you prefer, don’t worry—we can integrate our systems with yours.

Email Newsletters

As a digital marketing consultant, we like to customize our internet marketing services to best suit you: your brand, your voice, your message, your goals. That being said, we make sure that the email newsletters we create for your business accurately represent you as a company.

We combine email marketing services best practices to optimize deliverability, open rates, click-through rates, and conversion rates with touches of your personal brand. We’ll make sure to include original relevant content, personalized messages (if need be), upcoming company events or promotions, and more.

The writing style, the theme of the newsletters, and even the tone of the message—we go the extra mile to ensure they are all uniquely in-line with your business.

Email Marketing Reporting

With Leads Ngin, you’ll never be left wondering how your emails are performing. As a digital marketing agency, we are well aware that details are extremely important in marketing—especially email marketing.

Just as you won’t have to worry about manually sending and tracking your email campaigns, you also won’t have to worry about how your emails are performing. As your digital marketing consultant, Leads Ngin does most of the heavy lifting. We make it a point to consistently compile a regular, comprehensive email marketing report detailing all the metrics for you—from subscriber count to open-rates.

Furthermore, when you’re free, you can meet with our marketing experts to analyze each score and help adjust our marketing efforts accordingly.

We partnered with Leads Ngin because we wanted to give our company a new image. We also wanted our website to be easily found online. It wasn’t getting a lot of organic visitors at that time. Now, though? Our traffic rate has greatly increased, and our phones won’t stop ringing with solid, high-quality business!

Jake SolisCEO, 1+1 TECHNOLOGY

We’ve driven over 500,000 leads to our clients. Discover how we can help you.

Ready to speak with a digital marketing expert? Give us a call!

For over 12 years, Leads Ngin has been breaking the mold. We want to change your opinion of digital marketing companies—especially regarding the relationship between our business and yours. We value all our clients as professional business partners and humans trying to spread a genuine message.

When you come to LN as a client, expect different—because we are different.