Fundamentals of Digital Marketing

This program teaches participants how to harness digital marketing approach into their marketing strategy so as to maximize their digital marketing performance.

Exercises are given to participants during the training to offer practical guidance to the core digital marketing techniques and enable them leave with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.

Certificate in Search Engine Marketing

Placing targeted ads on search engines through a properly built Search Engine Marketing campaign is a powerful tool for generating high quality sales leads as your ad only appears when someone is actively looking for what you have to offer. Since you only pay when your ad is clicked on, you know that your marketing investment is working to bring you sales thereby reducing your spend per sales lead generated.

Digital Media & Marketing Institute’s Search Engine Marketing Certificate course is designed to introduce SEM to participants and guides them towards harnessing it to reach potential customers and clients online who are actively searching for goods and services that businesses offer.

Certificate in Social Media Marketing

This program teaches participants how to harness digital marketing approach into their marketing strategy so as to maximize their digital marketing performance.

Exercises are given to participants during the training to offer practical guidance to the core digital marketing techniques and enable them leave with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.

Digital Internship Program

The Digital Internship Program (DIP) was developed to give hands-on working experience to certified digital marketing professionals, ready and able to fit into a diverse range of industries. It is well suited for both entry level trainees and professionals with limited experience in Digital Marketing.

The program is designed in two phases. The first phase is eight weeks of rigorous theoretical and practical training, class exercises and examinations. The second phase involves a three-month paid placement for them to practicalise their learnings while earning a tangible remuneration for their efforts.

Certificate in Digital Marketing

Digital marketing is significantly impacting personal and business life, hence, organizations and individuals that fail to adapt to this new era of marketing and communications are in danger of losing out. Digital Marketing can help organizations achieve their goal of remaining relevant in terms of creating awareness, increasing engagement and/or sales of products and services and individual to advanced their careers. It is therefore imperative for organizations to build in-house expertise to handle their digital marketing needs.

This program is a practical sessions designed to empower business executives with key strategies to improve their online lead generation and customer engagement towards increasing their bottom-line and individuals to advanced their careers.

Professional Diploma in Digital Marketing

The Professional Diploma in Digital Marketing is suitable for professionals who want to take up a more specialist role within the Digital Marketing domain, which involves planning, implementing and measuring digital strategies.

The curriculum focuses on current trends and best practices in Digital Marketing, creating innovative strategies and how these strategies can be leveraged to gain competitive advantage for businesses. It is specifically structured by the industry experts around the world.

Certificate in LinkedIn for Sales & Marketing Professionals

As at today, LinkedIn is the world’s largest professional networking site, with a rapidly growing membership base. LinkedIn specializes in assisting individuals, small to large businesses in increasing their brand awareness, attractions and competitiveness. Most importantly, it helps with prospecting business clients and individuals for the purpose of sales and marketing as well as recruitment and skills demonstration.

The course has been designed by experienced professionals who specialize in leveraging the benefits of LinkedIn for their everyday business and have attended and facilitated LinkedIn training courses. read more