In four-session series, you can learn from experts to build a Shopify online store, get recognized using Google My Business & Adwords and learn SEO strategies to stand out.

One of our jobs is to help you sustain and grow your business. To that end, we've done educational workshops on a variety of subjects over the years, from digital marketing and taxes to hiring and managing the inter-generational divide.

With seasonal swings and an ever-fickle retail climate, the Mill Valley Chamber staff and board has decided to invest in your business, contracting with the Marin Small Business Development Center to have experts in their respective fields teach you how to maximize your business online, running the gamut from a two-part workshop on building an e-commerce store to getting recognized on Google and a master class on SEO strategies.

With the support of the City of Mill Valley and Pacific Gas & Electric, each workshop is on a Tuesday afternoon in the Mill Valley Community Center's Mountain View Room, with easy access and ample parking. You can register for each session below its description.

Here's a breakdown of what we're offering:

​Get Recognized Using Google My Business and AdWords

This workshop will cover how to set-up and optimize your Google My Business listing to show up in Google’s local 3-pack and leverage AdWords (now called Google Ads) geo-targeting feature to create low-cost high-ROI advertising campaigns. You will learn:​

• how to set-up, optimize, and verify your Google Business listing• how to geo-tag your images for better search results• how to clean up inconsistencies in directory listings you might not even know are hurting you• how to set-up an inexpensive and highly targeted Google Ad campaignDate: 9/25 | 1-2:30 PM | MV Community Center (Mountain View Room), 180 Camino Alto ​

Instructor Ann Grace, principal consultant at Clear Lake Marketing, has been helping businesses grow through strategy-based marketing solutions for 20 years. She lives in San Anselmo, holds an MBA from Columbia, and has worked in the hospitality, healthcare, consulting, technology, media industries.

Ecommerce Tips for Selling Online

Ramin Ramhormozi

Have something you want to sell online, but not sure how?Already have an online store, but know it could be doing better?

If so, then this is the class for you! We broke this workshop up into two parts so you can decide what will be best for you. This one covers the tips and tools for selling online, getting into product sourcing, digital marketing and platform selection. The next workshop is where you get to build your online store using Shopify. This is hands-on, so bring your laptops!

Each participant will leave the workshop with:- An extended 60-day free trial for their new online store- A full directory of digital resources to help run and grow your business- A digital copy of the presentation to reference later

Instructor Ramin Ramhormozi owns two eCommerce businesses and is a partner at SKU, a premier agency in the Northern California focused on e-commerce strategy, design and development. Ramin has helped many companies successfully strategize their ecommerce goals, taking their products from concept to market. He assists with platform selection, on-site and off-site marketing initiatives, SEO with keyword analysis, social marketing strategies, content curation, product data mapping, dropship and fulfillment set-up.

NOTE: For those that want to get everything they need to build and operate an online store, it is strongly recommended that you take this workshop and the "Create an Online Store with Shopify" session on Oct. 23, as listed below.

Create an Online Store Now with Shopify

With an understanding of how to sell online from the previous workshop, it’s time to put it into practice and build your own online store using Shopify. This is hands-on, so bring your laptops! You will learn the tips to successfully setting up your store and get noticed online.​

Each participant will leave the workshop with:- An extended 60-day free trial for their new online store- A full directory of digital resources to help run and grow your business- A digital copy of the presentation to reference later

Instructor Ramin Ramhormozi owns two eCommerce businesses and is a partner at SKU, a premier agency in the Northern California focused on e-commerce strategy, design and development. Ramin has helped many companies successfully strategize their ecommerce goals, taking their products from concept to market. He assists with platform selection, on-site and off-site marketing initiatives, SEO with keyword analysis, social marketing strategies, content curation, product data mapping, dropship and fulfillment set-up.

NOTE: For those that want to get everything they need to build and operate an online store, it is strongly recommended that you take this workshop and the "Ecommerce Tips for Selling Online" session on Oct. 9, as listed above.

SEO Strategies to Get Noticed Online

John Sames.

This workshop will explain basic to intermediate principles of SEO so that business owners can transform their websites into lead-generating machines. Attendees will take away:

• strategies to get their websites ranking with both on-page and off-page tactics• free tools that deliver the best keyword research and tracking• low-cost ways to build landing pages that attract leads• a peek at what's most likely to be included in Google's next algorithmic shift