AN INTROSPECTIVE LOOK / REIGNING CHAMP X ASICS TIGER

Posted: Feb 22 2016

In lieu of the YEEZY 350 madness over the weekend, we felt like we needed to shine some light on the partnership between Reigning Champ and Asics Tiger. As usual, Reigning Champ provided amazing visuals to back the campaign, but this time with a more oblique approach. The visual hysteria and total left-field execution made the partnership grow beyond both brands' athletic roots and into a more obscure/artsy realm.