Southern California University for Professional Studies (UC Irvine), Vietnam

Vietnam, Vietnam

Connection:

38 connection(s)

Summary

M.B.A. in Business Administration from California Southern University
– Over 18 years experience in sales and marketing at senior management positions at multinational companies such as BAT Vietnam (British American Tobacco) from 1995, Prudential Vietnam from 2000, PMI (Philip Morris Vietnam) from 2001 and Japan Tobacco International JTI Vietnam from 2002. Since 2002, I have worked for a multinational company - JTI Vietnam (Japan Tobacco International) as Regional Manager - Northern Vietnam. I have set up and developed JTI office in the North including a main office in Hanoi and opened the other two branches in Hai Phong and Quang Ninh. I had successfully launched two main brands (Mild Seven and Winston brand) in the North of Vietnam and developed and managed a main distributor and a distribution system of over 22,000 outlets in Northern region with manpower of over 80 people. During my seven years in JTI, sales volume had been continuously increasing with annual growth rate of above 25%.

Recenty, I was a Managing Director for Eco products JSC. Which is an F&B company with well known Cozy brand of premium tea wand just been granted a Vietnam Value Brand from 2010. Now, I am Country Manager for Alibaba group - one of the world biggest internet company with well known world number one B2B e commmerce platform - Alibaba.com, B2C and C2C - Tmall.com and Taobao.com.

Moreover, I have attended Executing Brand Strategy course at IMD Institution in Switzerland and various other professional training courses likes Managing and Leading, Route to Consumer, Corporate Finance etc., that all strengthen my knowledge and competency to develop in high competitive environment and achieve excellence in execution of all give assignment.

Job Function:

Industries:

Food/Beverage/Dairy

Specialities:

- Strong experienece in FMCG industry with 18 years of working at multinational companies in
- Management skill
- Sales and marketing strategy setting, planning and execution
- Brand strategy development and execution
- Business Development