WORLD PREMIER – 2018 BMW M5 debut in Need for Speed payback with EA

Today, Electronic Arts and the BMW Group debuted the all-new BMW M5 (fuel consumption combined: 10.5 l/100 km [26.9 mpg imp]*; CO2 emissions combined: 241 g/km*) in Need for SpeedTM Payback, the action driving blockbuster releasing this fall. This marks first time BMW has revealed a car through a videogame partnership, unveiling the new BMW M5 at gamescom, Europe’s biggest trade fair for interactive games and entertainment. The new BMW M5 builds on the traditional concept of a luxurious four-door business sedan by appealing to drivers with a taste for high speed and adrenaline. Need for SpeedTM Payback players will be among the first to experience the new M xDrive all-wheel drive as they tear through the city streets and diverse landscape of Fortune Valley this fall.