How do you do interesting work?

Find some people who care as much about their work as you want to care about your work. Get to know their work (“apprentice yourself to great work”) and get inspired.

Side projects deserve time (“front and center”).

Base your growth on doing the small things right that have huge benefits (“the delicious details”).

Dedicate yourself to a long-term time horizon (“go long”).

Generate more value than you consume (“share”).

DL Byron

Aggregating the cool stuff you are doing into one place (read: feeds) can help keep momentum going.

Lane Becker

Started out with solid core principles: people want to connect to other people in the context of shared ownership/interaction with objects/products. Teach people how to build crowd-sourced relationships with customers. “Redefine the situation.” Get the community to work for others in the community.

Kristina Halvorson

People have great ideas. They want to take their connections to a product or service, and make something out of it. However, getting the content out there in the content space isn’t enough. You need a content strategy to sustain your content across the horizon. Plan before you create, prepare yourself to govern after you publish (“the care and feeding of your epic shit”). [Plan, Create, Publish, Govern] What happens next? What should you think about?

The goods – know what you are talking about, and believe in your offering