sarah woodjetts​multi channel ecommerce consultant

Amazon have different levels of sellers: Silver, Gold and Platinum. If you don't know what level you are, then chances are good that you are silver, like the bulk of sellers. As with most platforms the higher you are, the more opportunities you get. At Platinum, one thing you get is the special key words, are more involved in their promotions and get better placement in searches.

If you are not Platinum, those fields won't help you and can safely be ignored when uploading new products to Amazon Seller Central UK