Quick tip: Improve your website conversion rate

The “chasm” between your hotel website and your booking engine needs to be seamless and frictionless! Here’s how…

Even the smallest details can derail a booking in progress.

The best hotel booking engines are the ones that load quickly and give the viewer no indication that they have been sent to another environment (usually managed by another vendor entirely as well). They are seamless: with the same look and feel as your hotel website – down to color, to font size, to photos.

Consistent user experience (UX) is vital to eCommerce transactions, especially for a marketplace as competitive as the online hotel marketplace.

If your booking engine loads slowly, projects a different look from your website experience or fails to present the expected promo/package/rates…. you will create dissonance and customers will feel uneasy and doubtful about their purchase decision.

Don’t give guests a reason to abandon their reservations.

Keep their confidence high by delivering a smooth and uninterrupted transition once they decide to book.

As we progress into the future every aspect of our lives will slowly become affected by the introduction of Artificial intelligence (AI). A few years ago, all this talk about AI sounded somewhat sci-fi and futuristic but it is already very much part of our lives…

What happens when you bring the biggest gathering of accommodation industry decision makers from across the region, to the largest convention & exhibition centre in Australia, with hundreds of product and technology suppliers and more seminars than any event in the country?