Volkswagen: Polo Tag9

There’s a new Polo. From the outside not much had changed. But on the inside, it was like a new car. Volkswagen needed test drives to get people inside the car. But test drives are boring and inconvenient. They invented a social media game that everyone wanted to play: PoloTag.

For 6 days, in three major cities, South Africans could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without being tagged, won the new Polo.