It began when we asked women to imagine a makeup that would actually change the way they feel about their skin and themselves. We encouraged women to take a leap and try something so unique, so unlike anything they’ve experienced before. We started the idea that makeup could actually be considered skincare, and we got people talking. A makeup that could be good for you? The Bare Escentuals community was born. We became friends with our customers, forging deep, personal connections simply by listening and sharing stories.
It became less about makeup and more about what really matters.