It’s not a rarity to find me front and centre for the launch of a new fashion collection. For the launch of a car, however… well that still is some what of a rarity. Surely car launches aren’t a commonality? Audi launches certainly aren’t. Audis are a rare thing: a piece of technology whose focus seems anything but. To take their own words: an Audi works to embody art, innovation, craftsmanship, perfection.

And so it was that as Audi unveiled their new flagship model – the Audi A8 – in Melbourne recently, the auto maker presented an object that was far removed from the functionality of getting from A to B, and far more about an object crafted with the greatest elements of luxury fashion in mind. How perfectly fitting that the evening’s hostesses were dressed by Collette Dinnigan. This was car as fashion and style statement.

Click the thumbnails for full pictures:

The Audi A8; a piece of engineering that is to the art of living through travel what Fashionising.com hopes to be to the art of living through style. Little wonder, then, that there’s an Audi in Fashionising.com’s day to day life, an Quattro that doesn’t get us from A to B, but from the office to the week’s umpteenth event and back home again. And so the A8 now makes its way to the office’s wish list, with the hope that it shall one day sit along side our A4.

For more information see Audi’s website, or peruse the pictures of the launch by clicking on the thumbnails below.