STATION PROFILE

General Description:

1460 WBCU
is Union County’s Radio Station. Being the only radio station in this Upstate
South Carolina county of 30,000 residents is a responsibility WBCU takes
seriously. WBCU provides a full-service community focused format that is heavy
on local news, sports, weather, community events and local involvement. It’s a
highly successful relationship that dates back 67 years to 1949 when WBCU went
on the air. Broadcasting 24 hours a day, 7 days a week, on 1460 AM and 103.5 FM, WBCU
is Union County’s Radio Station.

Programming:

1460 WBCU’s format consists of heavy local news and
information that is entirely focused on the residents of Union County. The
emphasis is LOCAL. Westwood One News is heard at the top of every hour. Local news is
heard throughout the day with expanded newscasts at 6:30, 7:30 and 8:35 a.m.,
12:30, and 5:30 p.m. hosted by WBCU’s full-time local news department. We’re one
of only a handful of small market radio news departments in South Carolina. The
entire noon hour is devoted to local news and information. WBCU’s award-winning
Midday Report is a listening tradition that dates back to 1949 and has several
features which date back to the first broadcast of the station. The most
listened to radio broadcast in America, Paul Harvey's News and Comment, was
aired from the station's inception until Paul's death in 2009. Now, WBCU
airs The Osgood File with Charles Osgood four times daily, along with detailed local
weather information every thirty minutes. When severe weather threatens Union
County, WBCU is the place local residents turn to. An in-studio color weather
radar system and computerized Emergency Alert System equipment interrupts
regular programming no matter when it happens. WBCU broadcasts continuous
weather information when necessary. Sports is a big hit with local listeners.
The entire football, baseball and basketball schedules of Union County High School
are
broadcast live, as well as select UCHS softball and USC Union baseball games. University of South Carolina football and basketball and Clemson
University football and basketball is featured along with Atlanta Braves
baseball, which has been a cornerstone of WBCU sports programming since the
Braves moved to Atlanta in the mid-1960s. Throughout the day, our announcers
provide the latest information on local events and organizations with our
community calendar.

Our Listeners:

1460 WBCU targets the 30-plus adult buying
population, but as the community radio station, WBCU programming appeals to the
masses. It works. WBCU continues to enjoy the highest share of any AM radio
station that is heard in Union County, South Carolina. In fact, its ratings
surpass most FM stations in the county. It’s a loyal and responsive audience
that makes WBCU an integral part of the life of Union Countians.

1460 WBCUbroadcasts at the
regional AM channel of 1460 kilohertz with a full 1000 watts of power, day and
night. It covers all of Union County and portions of the surrounding counties of
Spartanburg, Newberry, Laurens, Cherokee, Chester and Fairfield. WBCU
maintains fully equipped studios at its transmitter site to broadcast when wide
spread power outages occur in the community. It employs the latest solid state
transmitting technology and signal processing equipment to broadcast the loudest
and clearest AM signal possible. Backup facilities are also available to provide
continuous service to the local community. In February 2008, WBCU added an
FM translator. Officially W278BE, it simulcasts our AM signal on 103.5 FM.
It has strengthened our signal over most of Union County, especially at night,
when the AM signal goes directional. Listeners can now catch our broadcasts
online 24/7, as streaming service was added on October 31st, 2014. They can
listen at www.wbcuradio.com or on their
smart phones via our Android and iOS apps.