31 August 2017

Switzerland / Austria JLR Comparison : 2010-16

Apart from the obvious similarities such as sharing a border and The Alps, the number of car sales can be added to that list. Over the last seven years 313,000 registrations in Switzerland and 326,000 in Austria. However, one area that does show a difference is for JLR and the gap is growing.

In Austria, LR over the seven year period averaged 0.6% share and Jaguar 0.13%, a combined 0.72%. Over this period sales doubled. In Switzerland, the averages are 1.1% (LR) and 0.27% (Jag) for a total of 1.37%. The point of note is JLR sales have nearly tripled.

Switzerland: JLR have a strong presence in the country, as 1.37% is quite high. Jaguar has averaged 20% over the period and is currently sitting on 30%. The issue is moving forward from here and new models such as the Velar and E-Pace will do that.

Switzerland

313,150

Yr

LR

Jag

JLR

% Jag

10

1,552

612

2,164

28.3

11

1,997

461

2,458

18.8

12

4,037

511

4,548

11.2

13

3,776

888

4,664

19.0

14

3,811

621

4,432

14.0

15

4,774

979

5,753

17.0

16

4,236

1,791

6,027

29.7

Tot

24,183

5,863

30,046

19.5

%

1.10

0.27

1.37

Austria: JLR has much potential here to grow with both marques, but it doesn't have quite the same affluence as its western neighbour. Perhaps the soon to be released i-Pace being made in Austria will make some difference.

Austria

326,300

Yr

LR

Jag

JLR

% Jag

10

1,168

372

1,540

24.2

11

1,240

268

1,508

17.8

12

2,208

300

2,508

12.0

13

2,401

340

2,741

12.4

14

2,197

265

2,462

10.8

15

2,150

407

2,557

15.9

16

2,250

955

3,205

29.8

Tot

13,614

2,907

16,521

17.6

%

0.60

0.13

0.72

Summary: JLR does reasonably well in both nations, but one senses it will always be more popular in Switzerland.