How important is timing when buying or selling shares?

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While timing should be an important part of every investor's game plan, spending too much time trying to pick the exact highs and lows can be more of a distraction than anything else. If you like the fundamentals and you're in for the long haul, a few cents here and there won't make a hell of a lot of difference. Picking the trend is more important than picking the peaks and troughs. Unless you know exactly what you are doing, if too much time is spent procrastinating over an exact exit or entrance strategy, you're likely to either miss the boat altogether or get your fingers burnt.

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