During stay, hotels are BLIND & cannot influence action. Shopping, Dining, Activities & Tours are still sold offline and hotels rarely capture part of the revenue. In parallel for Destination Management Companies, hotels’ #1 customers, excursions are the #1 profit driver. Moreover the growth of the all-inclusive model, largely leaves local businesses out. As a result we see overlapping efforts & data silos, while today’s guests ask for simple, curated & personalized experiences.