We have a formula that works well. I'll tell you what it is, if you'll help us develop it and brainstorm. Then we start the copy with an introduction to the website. We explain how to use the site and its features, if that's helpful. Only thing, Iím looking for a good tool to create website without having knowledge of wed designing. Can you suggest me one?

I think on the home page it's important to link to the number one reason why consumers start they search online - looking at home. In terms of usability/ conversion ratios I focus my users on the task I want them to complete. I have tested a variety of landing pages & copy and I find it best to have different entry pages for each task. The web designing tool Iím using is Topagentsite and Iím quite satisfied with it. You may try.
Best of luck.

I agree with Grant, you want them to find what they are looking for on the homepage so installing it or embedding it on the homepage is the way to go. I have used Topagentsite as well and find it a great tool for beginners..
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