Firm demonstrates excellence across a variety of public relations strategies

BCA earned two Awards of Excellence – the association’s top honor – and two Awards of Merit from the California Central Coast chapter. The region includes San Luis Obispo, Monterey, Fresno, Kern, Mariposa and Tulare counties.

BCA won an Award of Excellence for news releases prepared for the City of San Luis Obispo. The release outlined how the City intended to respond to the planned closure of the Diablo Canyon Power Plant.

BCA’s second Award of Excellence was in the Special Events category for budgets over $5,000 for the promotion of CowParade SLO County, a public art and charity event. BCA’s plan integrated news releases, media coordination, social media strategies and a series of popular videos. The campaign featured an adventurous cow participating in fun activities across SLO County. The campaign won more than 100 media placements and statewide attention for the first-ever event.

BCA also earns two Awards of Merit

· 40 Prado Homeless Services Center Fundraising Campaign (Campaign of the Year)
BCA’s successful efforts helped raise community support and $5+ million needed for a new homeless shelter in San Luis Obispo. Efforts included donated newspaper, TV & radio ads, a long form video, social media campaign, speaker presentations and other elements. The campaign culminated in a well-attended groundbreaking ceremony.

· Eagle Ranch Conservation (Special Events for Budgets Under $5,000)
BCA’s promotion announced the permanent protection of more than 3,000 acres of land. Elements included a press release, photos and videos at an event that recognized the late Roger Lyon, a leading local conservationist.

“We are especially proud because these campaigns all supported the community we live in,” said BCA’s President and CEO Maggie Cox. “The campaigns showed our wide range of offerings – from the written word and social media to video, photography and more.”

BCA Account Manager Courtney Meznarich was on hand to receive the honors at PRSA’s awards ceremony held in Fresno.