Successful online marketing involves 3 important elements

Visibility

Traceability

Profitability

You need to know where your website traffic comes from and what they do when they get there.

That website traffic needs to increase your revenue or leads. Leverage every last bit of it.

If a site can’t convert traffic to revenue, the traffic’s worthless. On the other hand, the most beautiful site in the world won’t make any money if no one can find it.

Most online marketing vendors will take responsibility for one of these elements, but I work in all three because I know that what matters to businesses most isn’t just website traffic, or raw leads, but how those two things contribute to the bottom line. If you are interested in finding out more about how to optimize your website, check out my services page.