highimpactcopy

highimpactcopy

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There are two distinctively different types of copy: copy that works and copy that just doesn't work.
Copy is the most essential element of any form of consumer-orientated media. Imagine a printed ad with no text. A commercial without a script. A website without copy. It's true, no matter what type of medium: the words pull your audience in and direct their attention towards the message you are trying to present.
Often, you will read or hear of an 'expert' who insists that there is a specific recipe for success in various forms of written media. For example:
SALES COPY
The long-standing argument between sales copywriters: long sales letters versus short sales letters. The problem with this theory is that both sides of the argument approach sales copywriting with a 'one-size fits all approach'. High Impact Copy has a simple solution to this controversy: let the sales copy fit the product or service it is being written to sale. Sales copy should flow, and if this means one page or twenty pages of copy, by the conclusion of the letter the reader should be ready to do one thing: buy.
TECHNICAL WRITING
If you are a client in need of a technical piece related to specialized subjects such as medical, legal, or business topics than it is likely that you will receive quotes or bids from writers claiming to 'just happen' to have experience or expertise in the specific subject you 'happen' to be looking for. While I am sure that this 'coincidence' is true is some cases, I guarantee that in most cases, it is not. The truth is, is that with the resourceful use of the web, any writer with a reasonable amount of research skills can write skillfully on practically any subject. Keep this in mind as you select your next writer for any type of technical piece and be sure to choose a writer based upon writing expertise rather than familiarity with the subject matter.
SEO
There are literally thousands of SEO gurus who will rant and rave over this and that type of SEO technique. Some claim the magic is in the keyword densities. Some claim it lies in the strategic placement of the keywords. Some claim SEO success is based purely upon the careful selection of the keywords themselves. Search Engine Optimization writing is truly a breed of its own. In order to effectively write articles for SEO, a writer must recognize that each of these factors play a vital role in the success of any type of SEO writing. This concept is actually quite simple however, superior SEO writing takes it a step further and not only approaches each piece as a SEO technique, but also as a written piece. All the keyword and keyword phrases in the world will not make up for poor or unprofessional writing. Remember, your site or article represents YOU to your readers. What is the point of driving traffic to a page crammed with keywords that will be of little or no use to your readers?
This list could continue for pages...
The point is: an experienced, proficient writer who understands the industry as a whole, not just from a literary standpoint, but from a marketing perspective as well can cater to any type of writing need you, as a client, might have.
High Impact Copy works everyday to serve those needs by offering you superior results at an affordable price. Our 3-P Guarantee Policy ensures each and every client that we will serve them Promptly, with Proficiency, and Professionalism.
Why continue hiring second-rate writers who provide second-rate work? Why not hire the best? Are you tired of:
missed deadlines
poor communication
lousy writing???
If so, select High Impact Copy for your project today and start seeing the difference a professional makes!!!