An eight-minute “Legend” preview is available in the YouTube clip below.

“It’s Not Because Of You” was released digitally via iTunes as well as on limited seven-inch vinyl on August 17. The single also includes a special non-album cut called “Take Me With You When You Die”. The vinyl version was issued in at least three different-color versions — black, copper and green — and made available via Nuclear Blast mailorder only.

Commented Pelander: “A friend of mine had an idea about a cover for ‘Legend’. I developed the idea and gave it back to my friend who then passed it on to another friend who happened to be a designer. The designer then pushed it in a new direction. The result is already legendary.”

Added bass player Ola Henriksson: “The album cover is meant to reflect the music and I think it does that with its heavy, dark and clean design.”

WITCHCRAFT, who formed in 2000 in tribute to band heroes Roky Erickson and Bobby Liebling (PENTAGRAM), create heavy, blues-based rock augmented with touches of psychedelica and late ’60s pop flourishes. The quartet’s first-class songs reference the darker side of hard rock while remaining surprisingly accessible. Flying largely under the radar of the popular music landscape previously, WITCHCRAFT is a hallowed name in underground circles and has found itself championed by a diverse cross-section of distinguished music adherents including American actor Elijah Wood, who publicly called the band “amazing,” and DOWN frontman Philip Anselmo, who in 2009 proudly proclaimed WITCHCRAFT as his “new favorite band.”