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Relic Entertainment, a wholly owned studio of SEGA, is the award winning RTS developer of Homeworld, Dawn of War and Company of Heroes, among other games. Relic was founded on the premise that it is entirely possible to ship first class, genre altering, AAA titles, and have a life. Relic is based out of beautiful Vancouver, Canada, a city that has breath-taking mountain and ocean views, along with snowboarding and skiing, golfing year-round and amazing hiking trails. If you love games, enjoy working collaboratively with smart, creative people, and have diverse personal interests outside of work – you’ll enjoy our culture.

What you will be doing:

The Global Brand Manager plays a strategic role between the development team and the global brand organisation, reporting to the Brand Director. You are the brand ambassador at the heart of development, charged with creating high quality content and devising global strategy for all Relic titles.

Work closely with the Brand Director and studio Development team to define product positioning, USP and key features

Authoring and execution of a strategic global brand and marketing plan ensuring SEGA are on board with the brand vision

Develop marketing and creative executions that maximize impact and engagement

Work with Business Intelligence team to interpret and understand consumer characteristics and product data in order to translate these insights into future planning

Implementation of internal best practices and process where necessary

Work with Licensing and partners on brand extensions and identify additional revenue streams for given products

Ensure that product positioning is translated in a consistent manner into both software and outwards across all marketing communications and assets

Work closely with the production studio team to align game deliverables with the campaign requirements

Maintaining the game asset schedule with regular communication to all stakeholders (internal and external)

Responsible for the generation and approval of all campaign assets

Supervise the development of consumer, product and market research (focus groups, product reviews, usability testing etc.) as needed by the Brand team, studio or game developers. Conduct marketing activity performance analysis and competitive analysis

Works closely with the Communication Manager and Community Manager to generate content for cross-channel communications that sit within the broader global communications plan

Provide constant feedback to the studio production group in terms of platform trends, competitive activities, retail sales and consumer trends. These insights will help define game features which are supportive of the game’s high concept