I hope everyone will take just five minutes out of their busy day and sit down with their families to see this.

It will break your heart, but it just might save a life.

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Hannah GeigerUnited States Local time: 16:37Member (2009) English to Czech + ...

camerawork

Dec 26, 2010

I think it is very effective, but lots of frontal images so that one actually misses the "action" on the side, such as nurses, and similar. The music is a bit redundant, as if human suffering were a melodrama.

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I was about 16 when these ads first came on Australian TV. Believe me, they had an impact on both myself as a teenager about to get my learner´s permit and adults who already had their licences. The ads weren´t just about DUI, they were also about "speed kills" and falling asleep at the wheel (a major problem in Australia where country roads are straight for miles on end and you may not see another car for an hour or two). So yes, show them to your teenagers - they work.

By the way, you see the action on the sides in the individual full-length ads.

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Lingua 5BBosnia and Herzegovina Local time: 22:37 English to Croatian + ...

Sleep deprivation

Dec 26, 2010

Michelle Hertrich wrote:

I was about 16 when these ads first came on Australian TV. Believe me, they had an impact on both myself as a teenager about to get my learner´s permit and adults who already had their licences. The ads weren´t just about DUI, they were also about "speed kills" and falling asleep at the wheel (a major problem in Australia where country roads are straight for miles on end and you may not see another car for an hour or two). So yes, show them to your teenagers - they work.

By the way, you see the action on the sides in the individual full-length ads.

It's been proven that a lack of sleep will affect the driver in the same way as an alcohol overdose. It will affect concentration, reflexes, vision etc.

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