Unless you've been pleasantly away visiting Atlantis these past few weeks, you've no doubt heard about Apple's latest tablet that went on sale today. The new iPad, or iPad 3 or third generation iPad (whatever you prefer to call it), features a 9.7 Retina IPS display with a fairly mind boggling 2048 x 1536 resolution. Does it look better than the iPad 2? Yes it does; fonts are silky smooth and both contrast and color gamut and improved. Is it earth shatteringly better? Not to our eyes.

For those of you who use cellular data with the iPad, the 4G LTE option is a huge improvement, assuming you'e in an AT&T or Verizon Wireless coverage zone. Verizon has 200 markets covered, so the odds are good. AT&T has significantly fewer markets since they're in the early phases of their rollout, but you do get fallback to also quite speedy HSPA+. The new iPad 4G model is not carrier locked, so you can actually swap micro SIM cards from different carriers. Interesting...

Pricing remains the same as first and second gen iPads at launch, so the WiFi only 16 gig model is the cheapest at $499, and the 64 gig 4G model is the most expensive at $829. There are many price points in between and both WiFi and 4G + WiFi models are available in 16, 32 and 64 gig capacities.

The rear 5 megapixel camera is leaps and bounds ahead of the iPad 2, which isn't saying much. But it's right up there with the iPhone 4s, and that is a compliment.

Here's our new iPad video review. Our full written review will follow in the coming days.