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“Ideas are like coffee. Better consume them fresh.” This is what one of my mentors once told me. I remember I had to work long hours and deliver plenty of different content ideas for a bunch of clients. At that time, my clients had occupied different industries – from construction companies to beauticians and medical...

Optimizing for the web is not easy. The ever-changing rules of the white hat optimization keep specialists on their toes. While years ago having as many links, directing to your website was huge, nowadays Google cares more about the quality, not the quantity. And even penalizes those, who don’t play by the rules. But how...