Tuesday, January 19, 2010

What happens when you hold a festival in South Korea featuring mountain trout?

You get a 200,000 plus fishing event that takes your breath away. The images from this event are hard to comprehend.

"Hundreds of thousands of people have descended on a frozen river to drill through the ice to hook mountain trout - or even fish for them with their bare hands. Visitors to Hwacheon in South Korea have arrived for the annual Ice Festival, which saw 200,000 people visit over the weekend, and which organisers anticipate will see more than a million taking part by the end of the three-week event."

Underwater photographer Chip Scarlett knows this art form well and has delivered one of the most engaging shark PSA's we have seen in a while. All that is needed now is a gentle push into the Internet and about 100,000 more viewers.