Bad Donkey Social unveiled its first app, buzzMSG, Tuesday. The app lets users create and insert their own customer pictures and images inline with their text messages, according to a release.

The app was created by a small start-up comprised of people who share a desire to revolutionize mobile connectivity and strong University of Wisconsin-Madison ties, which is why the developers are inviting UW-Madison students and the Madison community to try the app first, according to the release.