Friends Don’t Let Friends Make Just Any Recipe

The power of peer persuasion rules our social age. We like what our friends like. We want to know what they love as well as share our own passions. While beauty, cleverness, and humor prevail in feeding cooks’ appetites for entertainment, peer approval and predictability top the charts for helping us select recipes to prepare. Forty-seven percent of cooks polled say positive ratings and reviews are the most important influence when selecting recipes, followed by lots of photos and likes. What are other influences of social interactions on our cooking decisions? Find out more by reading Allrecipes’ latest Measuring Cup Trend Report.