Tag: featured

Reach to Revenue, a Webinar on Social ROI

Earlier today, our Co-Founder & COO, Prerna Pant, spoke at a webinar with Alison Ng (Regional Account Executive at Hootsuite APAC) and Meredith Wallace (Head of Social & Digital at M&C Saatchi). These three accomplished women discussed how to measure and prove the value of your investment in social.

If you missed it, don’t worry. Here’s a quick ten-pointer list of what was talked about!

What did we learn about Social ROI from the talk?

1. According to a dipstick survey, 66% of respondents currently do not measure Social ROI.

2. 42% of respondents are unsure how to go about measuring and proving Social ROI.

3. Measuring social ROI can help to make or save money, or mitigate risk. Or better yet, all three at once.

4. Use the 3-step framework for simplicity:

5. Not all Social ROI is created equal. Not every single metric like the number of followers could be important to you.

6. Proving Social ROI is not one-off, it changes day to day.

7. Be flexible! Change your approach based on results and insights as needed.

8. Customer-centric is not a buzzword, it’s integral to social and digital success.

9. Look at Social ROI from beyond a sales perspective, but as a way to find customer insights.

10. Always contextualize data. Half the battle is asking the right questions.

We hope that was a useful list!

If you have any other questions about Social ROI, don’t hesitate to tweet us @CircusSocial or leave a comment below.

As the Official Social Listening Partner, at Echelon Thailand 2017, Circus Social powered real-time event tracking and social monitoring at the 2 day conference at Bangkok – from the 15th to the 16th of May.

What did we get up to while we were there?

The Circus Command Centre

We showcased our platform, 20/Twenty and the powerful Circus Command Centre which allowed for effective real-time event tracking and the display of online mentions in the form of strong visuals to attendees. Our Circus Command Centre displayed the most used hashtags and buzzwords during the event as well as the most engaged-with posts. Posts with the Echelon event mentions would be showcased on the Command Centre Screens in real-time, informing viewers of the top trending content around the event – across Social & News.

With the help of 20/Twenty, we could actively track and monitor mentions of the event in real-time; what people were saying about various workshops, talks, and other start-ups, and how much engagement (likes, retweets, or shares) any post received.

During the speaker session in the afternoon, our COO and Co-Founder, Prerna Pant, shared on how brands can use social media data beyond simply crisis management, event tracking and how social listening is crucial across various business verticals as well as business sizes – SME’s as well as larger corporates.

Aside from nipping potential PR crises in the bud, social listening allows brands to do more than just monitor media. They could also draw insights from existing social media data too.

Here’s a snippet from the talk: “Social listening lets you find additional and unexpected branding and content opportunities. You may get inspired by an industry piece, or find an angle from user-generated organic content that you hadn’t considered before.”

Echelon Thailand might be over but we all know that the social media cycle never stops. Circus Social is excited to share an exclusive offer that could help your business get a quick taste of real-time monitoring and see what social media intelligence can do for your business strategies whether it is to do with content development, product decisions, media spends or simply PR management.