When we find ourselves on the edge of a precipice, looking down at the depths of the chasm below, it's easy to think that this time we went too far, that our plan is far too risky, that our product is way too bizarre, that our behavior is just too weird...

The funny thing about perspective is that most bystanders don't see you standing on a precipice at all. They see someone doing something a little edgy, but by no means nuts.

Just about all commercial behavior is banal. Even in movies that deal with businesspeople, the characters don't dream nearly big enough about one's ability to change the culture or the enterprise.

You're far more likely to go not-far-enough than you are to go too far.

Internal monologue amplifies personal drama. To the outsider, neither exists. That's why our ledge-walking rarely attracts a crowd. What's in your head is real, no doubt about it, but that doesn't mean the rest of us can see the resistance you are battling (or care about it).