“Jumia reached the threshold of 550 million visits across Africa in 2017. Other figures for 2017 include the number of products available on the platform which skyrocketed from 50,000 in 2012 to over five million in 2017,” said Jumia.

Jumia opened shop in Kenya in March 2013, having been founded in Nigeria a year earlier.

Sacha Poignonnec and Jeremy Hodara, Jumia co-CEOs commented: “We made great progress in 2017 with significant growth of the business, driven by technological innovations and improved relevance of the offering of goods and services.”