NFL Now Launches New Platforms and New Original Content

Are you ready for some football? How about football everywhere and all the time?

Tonight is the first primetime broadcast of Thursday night football on NBC, but the NFL is taking the second screen seriously this season with the expansion of their NFL Now video service. If you want to watch replays of full games, you still have to pay for it with Game Rewind. But NFL Now offiers fans video highlights and football news; users can customize their “channel” with their fave teams, players, and fantasy team filtering.

Yesterday, the NFL announced that NFL Now is now supported on five new platforms: NFL Mobile phone and tablet applications, Amazon Kindle Fire, Fire Phone and Fire TV, and Yahoo! Screen. They also have two new, original, reality shows called Finding Giants and Undrafted and a new daily talk show, which will air on NFL Now and Direct TV.

While a majority of the content is free through NFL Now, there’s an upgrade available for $1.99 months for access to the original content, live press conferences, extended access to archived highlights and news, and the promise that you will never not know what’s going on with your fantasy roster.

In addition to Game Rewind and NFL Now, the NFL makes content available to second screen viewers with a Pre-Season service and Audio Pass to stream radio broadcasts of the game.

Also new this year is “Thursday Night Football” which will air alternately on CBS and NBC, instead of the NFL Network, which means “Scandal” fans will finally have some competition on Twitter this fall.