WE ALL SCREAM

This August, in the heart of New York’s Meatpacking district – home to a motley slew of avant-garde restaurants, bars and clubs – a celebration is afoot. Paying homage to perhaps the most summer-appropriate fare there is, the Museum of Ice Cream has been attracting sweet-toothed visitors from far and wide. Ice cream is finally getting the attention it deserves. Curated by a collective of ice cream obsessed designers, artists, and friends, the pop-up museum lives just a few scoops from the Whitney Museum of American Art and the Gansevoort Street entrance to the High Line.

Museum of Ice Cream interactive highlights include a swimmable rainbow ‘sprinkle’ pool, edible balloons, an immersive chocolate room and a collaborative massive ice cream sundae. Guests can swing on an ice cream sandwich made for two, seesaw on an ice cream scooper and find their match/favourite flavour on a custom app in Tinder Land. Visitors can also indulge in an exclusive, one-of-a-kind ice cream tasting created by food futurist and scientist Dr. Irwin Adam, founder of Future Food Studio. Visual designs from renowned NYC artists will serve as the cherry on top of this modern, whimsical urban ice cream playground.

Scoop of the Week, presented by Museum of Ice Cream, features ice cream creations by some of the city’s most beloved arbiters of cool treats, including Black Tap, OddFellows Ice Cream Co. and more...

So if you happen to be touring New York this August, and feel like a sweet escape from the summer heat, don’t forget to shimmy on over before it melts away!

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