Today’s guest is Jon Whaley, or as he’s known to business owners
in Houston, Jonyprofit. In addition to being an entrepreneur, Jon
is an instructor and executive coach for the Goldman Sachs 10,000
Small Business program. He shares his thoughts on small business
planning, finding your “why,” and how to chart a course in your
business both personally and professionally. We hear about the
process Jon goes through with customers when planning for their
business and his experience in asking successful people for
mentorship.

01:34 – How Jon approaches strategic planning and new year
planning.

The relationship of personal and business growth.

Jon’s goal for 2019 of his organization becoming the market
research and business development arm for small businesses.

04:18 – How small business owners can realize their financial
goals.

Small business owners’ tendency to create competing goals.

Asking business owners why they chose this path.

6:10 – What business owners answer with when asked what they
want.

Individuals being more ego-driven than money-driven.

Ways that business owners mask that they are ego-driven.

The affects on customer satisfaction when a business owner is
money-driven.

8:12 – Creating specific goals from vague statements such as “I
want to make more money” or “I want to spend more time with my
family.”

Narrowing down goals and planning accordingly.

10:17 – Determining what you don’t want to do to achieve your
business goals.

The ease of saying what you do and don’t want to do if your
back isn’t against the wall.

Getting maximum return on life vs. maximum return on
effort.

12:15 – Differences between planning for lifestyle vs.
profit.

The twelve questions that Jon asks clients to figure out how to
move forward in any type of business, along with examples of how
they get answered.

About the Podcast

How do you build a successful brand or business? How do you plan? How do sales, operations, marketing, and finance all work to make a successful business? How do I reach the RIGHT people? How do I build an audience of people who want to hear from me? Host Steve Haviland explores these questions and many more facing entrepreneurs and business owners in the Build Your Own Brand podcast. Our goal is to provide step by step actionable information that you can use today in your business to grow and succeed. Get ideas, focus on execution, and succeed in building your own dream business.