FitFlop flagship opens at SM Mall of Asia

(Inside Retail Asia | January 7, 2019)

London footwear brand FitFlop has opened a new flagship store in SM Mall of Asia.

The new FitFlop Galleon store is the largest FitFlop store in the world to date and now serves as the brand’s global flagship. It is operated by The Primer Group of Companies, the brand’s exclusive distributor in the Philippines.

According to a press release, “FitFlop is confident that it will be able to reach and inspire more superwomen to seize life’s opportunities and take on whatever comes their way.”

The brand’s product line is designed to combine precision ergonomics with functional design, specializing in comfortable footwear for women.

FitFlop Galleon is currently offering its Spring/Summer 2019 line, inspired by exotic destinations and bustling bazaars, as well as athleisure fashion that features its proprietary Anatomicush sole.