Essence’s Katrina Ithier Joins Portada’s Council System

We are excited to announce that Katrina Ithier, Multicultural Manager, National Video Investment at GroupM's Essence is joining the Portada Agency Star Committee, one of the six units of Portada's Council System. The board's next in-person meeting will be at Portada NYC on September 11, 2019.

An experienced Activation Manager with a demonstrated history of working in the marketing and advertising industry for over 10 years, Katrina currently leads the Multicultural Center of Excellence on the Universal Pictures team at Essence.

Previously, she spent seven years as part of Mediavest’s Multicultural arm, MV42, where she worked on Comcast and Cox Communications before moving into a dual role as Hispanic and General Market Supervisor on Post Foods and Duracell.

Her continued passion for Multicultural media drives her to, not only learn but continue to educate the importance of the Latino audience in her new role. Being a strong marketing professional, her skills include media negotiating and investment across Local and National TV & Radio, promotional sponsorship executions, product integrations, client solutions, team building, and management as well as maintaining strong partnerships across the media landscape.

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.