Upkar S Sharma is the Founder of CREA Worldwide. Upkar as the Founder focuses on group strategy, expansion & finances. He believes that one needs to constantly hone his skills to reach the zenith of the industry and believes that brand merchandising as a vertical is disorganized but has the potential to turn into an organized large-scale industry. He is an avid reader, traveller and a autodidact, who Armed with the sense of wonder, devotes two months a year to the endeavor learning newer disciplines.