Every year, this community continues to expand. Views of mother-related content grew 81 percent between 2015 and 2016. More importantly, videos related to education and tips for moms grew a staggering 98 percent over the same period.

Rising Moms

To understand who’s behind this growth, we sought out the “emerging” mom creators. These are moms and families who began their channels in 2016 and quickly amassed hundreds of thousands (and, in one case, millions) of subscribers.

With Mother’s Day around the corner, let’s recognize seven new (i.e., they began within the past 18 months) mom and family creators who, as of May 2017, have gained the most subscribers. Collectively, they’ve amassed over 7 million subscribers and have had an outsized impact on the expanding community of mothers on YouTube.

For the past 14 months, Sarah and Chris Ingham have been actively vlogging their family of six, uploading over 420 videos to YouTube. Their Christmas Morning Special has proved incredibly popular, receiving over 23 million views to date.

Mila Diverte has only uploaded five videos in four months, but has already gained over 400,000 subscribers. The rapid viewership is a result of the breakout success in Brazil of the channel Planeta das Gêmeas (2.2M subscribers in 14 months!), which she stars in with her two twin girls. Her most popular video is a Smoothie Challenge, which stars the twins as well.

Over the course of a few months, Mama Rug has gained over 500K subscribers. She’s had some help – her son is FaZe Rug, who has an enormous following, with over 5 million subscribers and close to 900 million lifetime views. While her son often participates in videos, many of Mama Rug’s uploads are wisdom-filled monologues about bullying, dealing with a breakup, and cooking.