TIA Individual Influencers Week 3

Three weeks into our influencer challenge and we finished the week on an average engagement percentage of 26.68%. According to the influencer marketing platform Scrunch, any number above 6% is a very high engagement rate whilst the average is between 1% to 3.5%.

We have seen some really positive statistics since starting our influencers challenge 3 weeks ago including a total reach of 129,709 ; 368,935 impressions and 20,430 interactions!

Followers and well-known brands, such as The Ordinary, Forest Gin and Nescafe Azera have been interacting with our accounts on a regular basis too. Examples include, Alpro commenting on a smoothie bowl from the feminist foodie saying “So pretty”; Quorn also commented on a meal post saying “This looks absolutely delicious!! Thanks for sharing!” and Nescafe Azaera commenting on one of Liv’s posts saying, “Breakfast goals”.

Below is a breakdown of week three so be sure to follow your favourite page, along with a weekly highlight from each account:

The page has built up a lot of loyal female followers which is evident in Michelle’s statistics with a 15.61% engagement level, over 1100 followers and 282 lovely positive comments in only 7 days. It is also evident that Michelle’s followers appreciate a great pair of red shoes!

It has been tricky getting enough posts scheduled due to fitting Zeenie into Nazia’s weekly schedule. However, the weekend was spent styling a wide range of outfits and directing a photoshoot which was a lot of fun. Despite the lack of posts, the number of likes is at almost 5k proving there is a lot of interest in kid’s fashion.

The mds runner’s engagement is at an impressive 25.28%. While Lou is planning her wedding (which is in 10 days’ time) and the account isn’t a high priority at the moment, it just goes to show that having a niche topic can still result in a highly engaged audience.