Hercules Revived Breathing new life into a contemporary country inn

Background

Oliver and Sian Warner wanted to set up a proper country restaurant, that served exceptional local foods alongside a great selection of local ales and extraordinary wines. Originally a tired 17th Century Inn, the team stripped it down and lovingly revamped the interior, breathing new life into the building whilst still retaining its heritage and charm. Award winning head chef Chris Peasgood and his team craft hearty British classics with a modern twist for their visitors, using only the freshest of seasonal ingredients.

We were asked to completely revamp the image of the Inn and develop a new brand identity to mark this new era.

Approach

We created a whole new look and feel for the Inn, focusing on a charcoal, gold and off white colour palette. This included a beautiful new logo, signage, promotional materials and menus, plus labels and packaging to be used for their homemade bar snacks and chutneys. We also designed and developed a brand new website, plus graphics for their social media channels to complement this.

The Hercules Inn was originally named after a legendary local racehorse. We came up with the idea of adding revived to the name to go along with the rebrand and complete its transformation. The Innkeeper was created as a purveyor of the inn, half man and half racehorse, this character fuses the spirit of Hercules the horse and the innkeeper who manages the restaurant, hinting at its long history.

Over the years we have evolved the entire brand, creating a highly distinctive look which is full of personality for all literature and materials produced. It’s helped Hercules Revived to stand out amongst its competitors and further define their offering for their customers.

Results

Hercules Revived were incredibly happy with the results. The rebrand has given the Inn a fresh and contemporary new look which perfectly compliments the work of the team and evokes memories of how a great English Country Inn should be.

The Inn has been open for a number of years now, and the brand we created has stood the test of time well. It’s helped to set Hercules Revived up as a highly regarded addition to the local culinary scene and reassures customers of the continued care taken by the team in everything they do.