I think what most people crave today is connection. Being part of our community - which makes perfect sense as we live our lives more and more distanced from human touch. The fast pace of lives, the digital world we inhabit all leave out the human connection which our souls need to survive. So when you are working away in your business connecting then becomes the hot thing to do - how do you do it how do you know that you are connecting with your people in a meaningful way, a way that makes them stay with you, that makes them love you even more? What makes them become your cheerleaders?