Example of Marketing Plan

A marketing plan is a formal systematic process of developing the marketing strategy and methods for a product.

This process includes:

Studying the market environment

Market research

Market segmentation

Product design (includes any statutory requirements for the product)

Marketing mix including:

Product pricing

Product placement

Product positioning

Product promotion

Production

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

Advertising

Merchandising

Financial costing

Profit analysis

Distribution analysis

Sales monitoring

Review process

The object of the plan is to provide a comprehensive methodology for profitable product sales across a market. This is in effect a business plan for a product. Major products are marketed by this method to reduce risk and to provide a thorough analysis of market issues before commitment to an expensive production process.