Betty Crocker

In order to create an experience that people would use and enjoy interfacing with, we had to look at who exactly and truly still connects with the Betty Crocker brand. By getting to know Betty lovers, we could re-imagine how Betty Crocker could and should look today.

01CULTURE ID

Find the cultural symbols from the Betty brand that millennials would connect with.

02IMAGINE

Show General Mills what the future of Betty could look like in the palm of people’s hands.