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ADM Marketing Ltd are a marketing agency based in the heart of West Yorkshire

ADM are a team of highly skilled marketing and creative professionals with bags of experience who will drive your business forward, add value and deliver a direct return on investment – all helped along with a sizeable dollop of ‘say it as it is’ Yorkshire common sense.

Whilst ADM are able to cover just about any area of marketing you care to think about, they had a gap in their team for someone who specialises in social media, and that’s where we come in!

We’re delighted to have formed a good old Yorkshire partnership with ADM Marketing and are really looking forward to working with them on a variety of projects.

Whatever your sector, find and get involved with relevant industry groups. LinkedIn groups are a great way of making connections whilst discussing current issues and learning new ideas. They are a really valuable way of online networking, which will hopefully create and nurture new and important relationships.

Being actively involved in a group will mean you get noticed; and of course getting our business noticed is what we all hope to achieve!

For today’s tip we’re looking at one of the tools you can use on Facebook with a business page.

Don’t forget that the Facebook analytics tool lets you see how well each of your posts are doing in terms of reach and engagement. This is such a valuable – and free! – resource as it means you can get a really good insight into what type of posting works best for you. It is certainly worth doing more of whichever type of posts statistically reach the most people!

We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.

For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.

Our very first tip of 2017 is…….organisation!

Take time in your first week of the year to have a think about your online presence. Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.

Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.

For today’s Tip on Tuesday we’re going to be looking at Facebook and how we can create business relationships on there.

I think many people see Facebook as a more frivolous social media vehicle. However, you can just as easily make business contacts. Find a page you want to make contact with and “Like” them, but make sure you Like them as your business page and NOT as your personal profile.

To do this, head to their profile page. You will see the standard “Like” button, together with further buttons.

If you hover the cursor over the “More” tab, you will get a drop down menu, one of which is “Like as your page”. Selecting this option will bring up a list of all pages you manage and you can select which page you want to Like as.

Alternatively, from your business homepage, click the “See Pages Feed” section on the right hand side of your homepage which will bring up a “Like Other Pages” option.

The bad news is that you can only do this from a device via a browser and not using the Facebook/Facebook Pages app.

For today’s Tip on Tuesday we’re going to make a suggestion for LinkedIn.

Do remember that LinkedIn has a facility where you can join groups relevant to your sector and chat with other professionals. LinkedIn is slightly different from other social media platforms in that it is geared towards business use only, In fact it is marketed as “the world’s largest professional network”. As such it is a valuable resource for discussing ideas, sharing expertise and above all making good business links.

Have a search today for some groups that seem pertinent to your line of business and join in! Share your best tips or ask a question. You will soon see how easy it is to participate in online networking!

Stay away from controversial topics. Even if your view isn’t offensive you run the risk of getting drawn into conversations you might not want to be in.

It is imperative to keep a squeaky clean profile than will ensure your brand has respect and your voice carries weight within your sector.

Way back in one of our first Tips on Tuesday we talked about keeping business and personal profiles separate and I think now is a good time to remind you of the importance of just that. That isn’t to say your business profile can’t have a personal touch, but just keep the contentious topics for your own timeline!

Today’s tip is a bit more generic than usual but an important one we think.

Today we would like to impress upon you all the benefits of digital marketing. A small part of digital marketing is social media which gives you the chance to reach a large market. And best of all, if your budget is small you can – with careful usage – do this for free!

Social media is a free, instantly accessible global market. And the best thing is that it is measurable with analytics tools, so you can see whether what you’re doing is working and what you need to change or do better.

Even if you don’t have a large marketing budget do make sure you tap into the digital marketing sector and get yourselves online, out there and be a global brand.

Today’s tip is really more of a question. How many of you have a blog? And if you do, how many of you update it regularly?

Blogging is a really useful way of gaining interest in you as a brand because you’re saying more than a character limit or a social media post can. Blogs can be newsworthy, can be about your products or even just a stream of your – hopefully sentient – thoughts.

If you want to use blogging as a way to grow your business, there is no hard and fast rule as to how often you should blog. Your best option is to make a realistic schedule and stick to it. You can always add more posts if you find the time. Most experts in the field suggest once a week as a minimum is a great rule of thumb.