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McNamee: “Does that clear it up? Probably not. Certainly not. But we moderns, surrounded by the high noise and low signal of media meant to capture and captivate the lowest common denominator, are all members of McLuhan’s tribe. In our time, form determines content. In our time, the invisibility and everywhere-at-onceness of those media make them more powerful than earlier forms of communication, which is why their owners are always seeking ways to make the media even more transparent, omnipresent, and ‘realistic.’ Thus it is that the awful countenance of Donald ‘Ozymandias’ Trump is so much among us. Oblique and perhaps half-correct though it may be, Understanding Media remains an owner’s manual of a kind, and it is well worth revisiting and arguing with 45 years later.”