From startups to established businesses, data impacts success. The data you create or collect, analyze or manipulate, understand and control — it’s that data that determines how far you can take your business or your creativity. What the sketchbook was to Warhol, data is to the modern creative. File upon file of photos, footage, designs, concepts, sound clips, business collateral, and imaginings — all of it has the potential to become something great.

How do you make sure you’re ready, able and equipped for that success?

Whether you work and play in an office or at home, an excellent data workflow is a seamless one, and one that fits your priorities. A wide variety of the right purpose-built storage tools — from SSDs to hard drives and storage systems — can help you customize your workflow and meet your needs, whether that means massive capacities, reliable storage, security for your data or all of the above.

At CES 2019 Seagate’s exploring how people, companies and organizations, entire industries and the essence of the IT infrastructure itself are all leveling up to solve the future. This week we’ve also added incredible breadth to our already extensive and proven set of solutions.

Today it’s all about how you, the individual creator, consumer, businessperson, user of data can level up. From seasoned pros to weekend hobbyists, Seagate and LaCie collaborate closely with all kinds of doers, makers, and shakers to craft robust data solutions that help solve a plethora of creative conundrums.

To wit:

Level up your workspace

How do you “level up” a workspace or a simple desk? Yes, it is possible! Our visitors at the Seagate Experience Zone at CES have been rapt at our inspiring — even beautiful — example of an ideal work area. We call it the LaCie Dream Desk, and it shows off some beautiful gear, powered both by Seagate’s SSDs and hard drives and LaCie’s premium power storage solutions for creative professionals. Take a gander:

Your workflow might be complex, or it might be simple — but we certainly want it to be easy, fast and joyful. So it’s important for each individual to understand what they love and need most in an office or creative environment, do their research, ask friends for advice, then choose what works for you. So much gear, so many choices … for tools beyond your favorite storage devices, there are a lots of good advice depending on the kind of work you do. For example you might browse ideas on one of our recent “gift guides” like this one with tools for creative designers and or this one for photographers.

Then, it’s time to turn to your data — creating it, protecting it, accessing and sharing it. That’s what Seagate and LaCie love to help with.

Inside your rig

Start inside your laptop or power tower with the BarraCuda 510 SSD for instant access to create and analyze your data, and the BarraCuda Pro for huge on-hand capacity.

For the consummate multitasker and performance seeker, if you’re ready to level up the speed and efficiency of your workstation, Seagate’s new BarraCuda 510 M.2 PCIe NVMe SSD should fit the bill. It features extreme speed for accelerating applications — its 3100 MB/second write speed surpasses that of competitive SSD offerings, and is 6× faster than SATA SSD. Its super-thin M.2 size makes it ideal for slim laptops and mini-PCs as well as desktops.

And of course for massive internal capacity, and an unrivaled legacy of popularity for desktop and laptop PCs built on proven reliability and innovation, BarraCuda and BarraCuda Pro hard drives are available in an industry-leading mix of capacities up to 14TB, and price point options to fit any budget.

In your office or studio

For shared or remote data access, consider our new IronWolf 110 SSDs and our renowned IronWolf hard drives inside a Synology or Qnap NAS. Utilizing this setup, photographers and videographers can upload and download their work from anywhere in the world with an internet connection. They can also share a massive portfolio of work with clients and their teams — a complete game changer when it comes to collaboration, deadlines, and sales. NAS can also act as critical remote backup for teams during an emergency, such as a fire, flood, or burglary.

The world’s first purpose-built NAS SSD, the IronWolf 110 SSD is designed with enterprise-class endurance and reliability and offers capacities ranging from 240GB to 3.84TB.

“This is the only SSD tuned specifically for NAS systems,” said Jason Bonoan, product marketing manager for IronWolf NAS drives. “We’ve engineered it for 24/7, always-on performance. The IronWolf 110 SSD is great for creative professionals who want to edit videos directly off the NAS box for higher performance, or for small and medium-sized businesses with large amounts of data that needs to be shared and archived.”

The IronWolf 110’s 2.5-inch form factor makes it an easy fit for standard NAS enclosures, and works great in both hybrid (SSD and HDD enclosures) and all-flash arrays. Seagate’s unique DuraWrite™ technology helps accelerate read and write performance, extending the life of the flash. The SSD delivers sequential read speeds of 560MB per second and write speeds of 535MB/second.

A number of the world’s leading NAS manufacturers have already put the IronWolf 110 through its paces and qualified it for use in their systems.

“Our NAS customers told us they wanted consistent quality in the products they were putting into their boxes,” said Chu Son, principal program manager and NAS ecosystem lead at Seagate. “There are a lot of one-size-fits-all SSDs going into NAS systems, with quality levels that are all over the map. When we approached our customers with the idea for a NAS-optimized SSD, they were all for it.”

In your bag

Our just-announced LaCie Mobile Drive and LaCie Mobile SSD step up to the plate to combine style, capacity, and performance. Videomaker named the new LaCie Mobile Drive its pick for the “Best HDD of CES 2019” award — it’s ideal for an ever-growing digital library with a capacity topping out at a massive 5TB. LaCie Mobile SSD, while still offering considerable space up to 2TB, focuses on dishing out intense speeds of up to 540MB/s for when you need it most — whether you’re commuting, at work, or rushing out the door. The drives feature an eye-catching “diamond-cut” full-metal design, with angled edges to complement the aesthetics of Apple MacBooks.

Clement Barberis, LaCie marketing manager, says the LaCie Mobile SSD is ideal for creative professionals who need a shuttle drive to transport footage from a shooting set to an editing studio. Its fast transfer speed — the drive can transfer an hour of video in less than a minute — means creative pros won’t waste precious time backing up or offloading their work. Barberis says it also works great as a “scratch disk,” enabling users to store their source files on it and work directly from the drive while editing. “You spend less time waiting and more time creating.”

The latest member of our LaCie Rugged family is the Rugged RAID Pro. Legendary toughness blends with configurable RAID settings so that creatives can ensure their toil, sweat and flashes of brilliance have extra backup and protection on the road.

The LaCie DJI Copilot enables creators to maintain a laptop-free workflow while shooting on location. It lets the user load media files to it directly from their drone, USB camera or an SD card, and also to view, organize, and manage media files from a phone or tablet. It even lets you charge a phone from its internal battery.

On your desk

In new clothes, the Backup Plus family cleans up well!

Digital storage doesn’t always scream fun from the rooftops, but the Backup Plus family is so downright cheery and easy to use that the idea of a lovable hard drive feels natural. Fresh textures (the latest fabrics, darling!) and inspiring colors mingle with multi-device folder syncing, password protection, fast USB transfers, and customizable backup — proving that, indeed, art is born out of necessity.

Today, the necessity is to have our digital life at our fingertips. With big space in a small package, these drives offer enough room to store last weekend’s photos, today’s preferred playlist, and next year’s movie collection. And in our always-on, usually connected world, the true beauty of Backup Plus is that you can access everything without an internet connection! Think long flights and layovers. Road trips. Commutes. Waiting for children at dance rehearsals, music lessons, soccer practice. Backup Plus delivers with effortless style.

Backup Plus Portable. Backup Plus Slim. Backup Plus Ultra Touch.

Style That Works: With a woven textile design available in black or white, our new Backup Plus Ultra Touch was named Best in Show among PC storage in PC Mag’s “Best of CES” awards. It offers users not just data protection, but a sensory experience that feels a little like home. Meanwhile, Backup Plus Slim and Backup Plus Ultra Touch harken a minimalist mood with lustrous aluminum finishes available in sleek black, light blue, rose gold, and space gray.

“We’ve put a lot of thought behind the tactile texture of the Backup Plus Ultra Touch,” said Connie Wai, Seagate consumer product marketing manager. “We wanted an industrial design that fits with modern everyday lifestyle elements. The feel of fabric in your hand can connect the technology with life.”

Convenient Compatibility: USB-C is here to stay for the foreseeable future, but plenty of people still use USB 3.0 legacy devices as well. Backup Plus works with both, and they also work with Mac and Windows out of the box. No reformatting. No guesswork.

Password Protection for Peace of Mind: It’s more critical than ever to keep your personal information and sacred memories safe from prying eyes. Backup Plus Ultra Touch makes that possible. Using Seagate Secure software, it harnesses the power of 256-bit AES hardware encryption (the standard for U.S. government and global intelligence agencies) to deliver an incredibly deep level of security to your digital world.

Easy Backup and Folder Syncing: Photos, videos, little moments. When it comes to preserving and accessing these and other parts of life, Seagate software makes the process a no brainer. You can back up on demand with one click. You can schedule hourly, daily, weekly, or monthly backups. You can even sync folders across multiple devices for convenient access. And if you accidentally delete something, rest easy — older versions and deleted files automatically archive.

A legacy, a family

Four decades ago (happy 40th birthday Seagate!), we began paving a path that helped launch the PC revolution with the first hard drives ever built for a PC. We had the everyday consumer in mind — the person craving more data and more from their data. Over time we’ve developed our products into the industry’s biggest and best, and added fierce security yet profound personality to our drives. Seagate’s internal compute drives, our Backup Plus external drives, and our extra-sexy LaCie premium drives for creative professionals, have made that vision a reality for a for millions of people. Once someone finds their favorite Seagate and LaCie drives, they’re not just part of a legacy. They’re part of the family.