How Are US Smartphone And Tablet Owners Shopping? [Headlines]

05/07/12

Allie Walker

A Nielsen study indicates the majority of people use the devices when buying an item, although the two devices are generally used for different purposes.

The latest survey from Nielsen indicates that 79% of US smartphone and tablet owners use their devices for shopping; owners tend to use smartphones more for ‘on-the-go’ activities while tablets are used much more for online shopping and payments. Nielsen

In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences