Please start calling Diddy “Love” again

The mogul formerly known as Puff Daddy and Diddy just wants to be called “Love.”

Sean Combs is better known by his aliases Puff Daddy and Diddy, and in November, the rapper and music mogul announced that he was changing his name to Brother Love, or just Love for short. “I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers," he said before backtracking a few days later. But on Wednesday night's episode of Jimmy Kimmel Live, Diddy announced that henceforth, he will be known only as Love. “I’ve unretracted the retraction" Love said, blaming his initial walk back on pressure from his PR team. Watch above via Pitchfork.