IN THE NEWS: HELP FOR CANADIANS EYEING THE U.S.

Whether because of geographic, language or cultural reasons, the United States is “the first logical place to start to sell beyond Canada,” Mr. Pelletier says.

It’s a logic that another company abides by when it comes to dealing with clients. BrandProject LP, a team of entrepreneurs who invest in rapidly scaling early-stage and disruptive consumer businesses, almost exclusively looks to companies that have the ability to successfully make the transition into the U.S. market.