Search Engine Optimization

One of the key components to any website build is Search Engine Optimization. Whether a project’s scope is merely implementing some SEO suggestions to an existing build, or applying them to a fresh build, understanding SEO at its core is critical to making the site visible to and easily-indexed by search engines.

Among the SEO considerations I always bring up at the start of a project and during content deployment:

Site hierarchy- what are the deep navigation paths that the site will be built around?

Meta tags & attributes- have they been assigned for every page of the site? Is there a fallback for pages where there are no specific meta tags defined? Should site-administrators be able to readily edit meta data?

Have file naming conventions been established for Clean URLs and media/file assets?

Is there proper use of H1 and other heading tags in the page template/HTML structure?

Do graphics have proper alt tags associated with them?

For each platform I have worked with, I’ve honed templating hierarchies and data structures that allow for more efficient SEO modifications to meta data and DOM structures.