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The Utopian Factory

This is a short documentary about the building of a creative co-working space for designers and what’s interesting is that the design collective in charge of building it, built a tiny factory to produce all the ornamentation and items needed to fill up the space. They used a single material, an industrial clay extruder and kiln.

What’s interesting?
Obviously, the co-design bit and the single factory thing. But then, in the video they tie up their efforts to a larger theme of trying to reclaim the factory as a utopian space as opposed to the dystopian miserable worker assembly line image we have of factory work today. They reference William Morris’s text where he imagines what that kind of utopian space would be like.