Successful market research answers the right research questions in a clear and inspiring way. My name is Durk Bosma and since 1999 I have been helping organisations to successfully conduct and use market research.

My company Insight & Impact is your ideal partner for any type of market research in The Netherlands. We have an extensive network and broad experience in all areas of market research.

For fieldwork we make use of our extensive Dutch network. By doing so we can always provide an objective advice on the most suitable methodology, whether it's focus groups, individual interviews, online surveys, etc.. ​Do you have a question regarding market research in Holland, or a request for a proposal, please give me a call (+316 142 324 41) or fill in the form below.

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About meSince 1999 I have been a market researcher and I love my job. I like to tackle complicated research questions and finding pragmatic solutions. ​I learned the trade while working at Research International. At Pepsi en KLM I saw how marketers use market research outcomes in their daily work. Since 2005 I have been working as an entrepreneur in market research, closely following all developments and innovations in my line of work.​I love to share my knowledge and experience, in the form of blogs and giving training. Together with my former colleague Erik de Kort I wrote the book "Wat is de vraag?" (What's the Question?), in which we describe the search for the real information needs of clients. The English version of this book will be available in February 2018.

I work for market researchers, marketers en educational institutes. This is what some of my clients say about me and my work:

Durk is a very smart researcher that know how to get to the core of every problem. He is creative in finding solutions and a pleasure to work with. (Kim Derrix, marketer at Pameijer)

​​Thank you very much for the clear proposal that perfectly matches my question." (Marianne Vorrink, Vorrink Intelligence)

I have worked with Durk on several marketing research studies. Durk's approach in problem solving is innovative and goes further where most studies stop. Durk not only knows quite a lot of research methodologies and techniques, the added value is the results he gets by combining this knowledge with out-of-the-box thinking. (Jan Schuurman, datamining and ana​lytics expert)