Sonal Narain joins Cheil India as chief strategy officer based out of their Gurgaon office

Cheil India has appointed Sonal Narain as Chief Strategy Officer, based in their Gurgaon office, the regional headquarters for South-West Asia.

Narain (pictured left), who currently serves as Head of Planning at Ogilvy Singapore and is also Head of Ogilvy Change (the firm's Behavioural Sciences practice) is someone who is, by her own admission, 'obsessed by effectiveness in communication'.

At Ogilvy, she has been driving an organisation-wide agenda for effectiveness that has resulted in over 20 wins at all major awards at local, regional and international shows. She was also awarded Planner of the Year 2014 in Singapore.

Narain has worked on brands such as The Economist, Milo, Kimberly
Clarke, SoyJoy, Kotex, Huggies, Economic Development Board of Singapore,
and the Singapore Sports Council.

Remarking on the appointment,
Shiv Sethuraman, Group President of Cheil South-West Asia said (pictured left), "Sonal
understands the intersection between media, technology and popular
culture and has done impressive work in areas far beyond the limits of
conventional advertising. That is what makes her the perfect choice to
lead Cheil India's Planning and Strategy function. We're aiming to
transition into an agency that is ahead of the curve and Sonal will be a
big part of that. She understands technology but at the core, it's her
understanding of human behaviour and her focus on effectiveness that set
her apart."

Narain added, "The opportunity to marry human
insight with technology and create fundamental change only comes along
once in a while and few agencies are as well placed to take advantage of
this as Cheil India is. As a dynamic & young organisation that's
shown steady growth in both size & reputation, Cheil seeks to up the
ante and I'm hugely excited to be part of that."

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