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Ooredoo is pleased to announce the appointment of Amaal Hussain Al Lawati as Chief Customer Experience Officer (CXO). Leading the company’s customer engagement strategy, Al Lawati’s role will focus on continuing the growth of the Sultanate’s ‘Best Call Centre Service’, in addition to allocating the right skillsets to drive the evolution of its inspiring ‘customer experience’.

Part of the Ooredoo family for over a decade, Al Lawati today represents one of the company’s most senior officers, as well the most senior female Omani employee. Her previous experience includes managing over 300 staff and now as Chief Customer Care Officer, she will lead staff from a range of departments. Her rise within the company offers credence to Ooredoo’s dedication to developing family members, both personally and professionally.

“Amaal’s appointment as CXO reaffirms our passion for nurturing and inspiring human growth. Amaal’s strong contribution to the company has been witnessed across various departments and we welcome her with sincere congratulations on this well-deserved position,” said Greg Young, Ooredoo CEO. “Empowering local talent across all elements of our operation is important as we diversify and refine our offering to customers. We are confident of Amaal’s capabilities and look forward to seeing her do many great things in her new role as she leads us towards the future of customer excellence.”

As a community focused brand, Ooredoo is committed to initiatives that drive the growth of Oman’s national workforce, using a variety of training activities, workshops, update sessions, and personal development programs to harness and develop employees’ skills.

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Background information

Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and South-East Asia.

Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and South-East Asia.