Idea Cellular 4G services to reach 23 towns in UP East by next month

Idea Cellular, one of the fastest growing telecom operator in India announced the launch of 4G services in UP East starting with the two major towns of Lucknow and Kanpur.Priyanka Singh | TNN | February 04, 2017, 19:48 IST

LUCKNOW: Idea Cellular, one of the fastest growing telecom operator in India announced the launch of 4G services in UP East starting with the two major towns of Lucknow and Kanpur. Idea’s 4G services will cover other two major towns of Varanasi and Allahabad within this month and 23 more towns of UP East by March 2017, said the company.

Idea also unveiled Digital Idea, a suite of digital applications for on-the-move consumers of UP East. As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 1 crore customers in the circle.

Speaking at the 4G launch event in the city, Anish Roy, COO-Corporate, Idea Cellular said, “Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 3G/4G platform, and now covers over 50% of India’s population.”

Idea’s mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages. Unveiling Digital Idea, Lakshmi Narayana, director – operations, Idea Cellular said, “Idea has forayed into digital services with the launch of 3 entertainment apps and this is just the beginning. Going forward, Idea will also expand its digital offerings into digital communication, digital payments, cloud and storage, digital information and many more.”

Speaking on the occasion, Sanjay David, chief operating officer - Uttar Pradesh East, Idea Cellular said, “Idea has been the fastest growing operator in UP East. With our strong growth in market share, we now have over 1 crore customers in the circle who will now experience high-speed 4G services for their infotainment needs. Starting with the main towns of Lucknow and Kanpur, Idea 4G services will be rapidly expanded to cover all major cities in the region, over the next few months.”

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After PSU banks, the government is likely to infuse capital in two chronically ill telecom PSUs BSNL and MTNL, and the Union Cabinet is likely to take a decision on 4G spectrum allocation to them by the third week of the current month after DoT places the note before it for consideration.

At a high-level meeting at the PMO late Tuesday, it was also decided that the two telcos will frame a Voluntary Retirement Scheme (VRS) to reduce their employee strength, which will be followed by a reduction in the retirement age to 58.