Social Media in Search

In the company’s November whitepaper, which looks at the landscape of natural search, 360i purports that a majority of social media search listings that appear for brand-related queries are created by individuals not affiliated with the brand. In fact, “77% of YouTube(), Twitter() and Facebook() listings that appeared for brand searches were controlled by a party other than the marketer.”

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BUY ONE, GIVE ONE (BOGO)

BOGO is a new social sharing program for businesses and not-for-profits. When a business BUYS ONE ticket to an AWEBthatWORKS, they are invited to GIVE ONE ticket to a not for profit to attend with them.