Israeli Campaign Aims to Fight BDS Online

JNS.org – Ethiopian-born former Miss Israel beauty pageant winner Yityish “Titi” Aynaw and actress Ariel Mortman, star of the popular youth TV series “The Greenhouse,” have been selected to lead an Israeli government campaign aimed at fighting the BDS movement.

Aynaw and Mortman recently shot a video encouraging people to visit the 4IL website (which is currently under construction) to learn how they can act against the demonization of Israel online. Alongside the video shoot and the new website, the campaign includes a smartphone app that will suggest daily two-minute Israel advocacy tasks.