Pegasus unveils new brand identity as it celebrates a year as part of Ashfield

Pegasus, has unveiled a new brand identity signaling its successful integration with the global business, a year on from acquisition. Conceived by Pegasus’s in-house creative services team, the new look now lives across its internal and external channels.

Managing Director, Simon Hackett comments: “Its strength is in its simplicity, and our compelling mission of ‘inspiring healthy decisions’ remains at its heart. It uses strong graphic devices alongside striking campaign imagery to bring to life our personality and creativity, all backed by the strength and experience of Ashfield.”

The new brand is just one part of the agency’s continuous evolution. Fixed on its course to inspire healthy decisions through creative integrated communications, Pegasus has built a team of 110 people working with a ‘health first, sector second’ approach. The agency’s capability now spans research & insights, strategic planning, media & influencor relations, creative services, digital & social marketing and corporate services. Its swift growth has led to the opening of a new office in Macclesfield to capitalize on talent recruitment and business development opportunities in the North, as well as being able to work more closely with other Ashfield teams.

And Pegasus hasn’t stopped innovating either. Earlier this year, Pegasus launched its bespoke framework for planning in health (CHANGE) which uses behavior change theory to add greater rigor to its strategic consultancy, and has been developed in collaboration with UCL’s Centre for Behaviour Change. It has also invested in its creative team and last year was shortlisted in the Cannes Lion Health awards. In the last 12 months, Pegasus has received five ‘Consultancy of the Year’ titles across global markets and disciplines.

Hackett explains: “Our brand is clearly a critical part of our business. For me our refreshed identity signifies more than just a strong, new look. It is a symbol of our increased strength and potential in terms of global reach, therapy area experience and service expertise. Being plugged in to the Ashfield network means we’re able to provide end-to-end solutions to health organizations across the world, offer our people greater scope in their roles, and ultimately realize our mission of inspiring healthy decisions amongst more people, in more ways.”

David Moore, Executive Director at Ashfield Healthcare Communications, agrees: “The new identity is sharp, creative and impactful and brings Pegasus firmly into our group, without diluting the unique identity that attracted us to the business in the first place. But for us the brand is just one part of the company’s value. Since we acquired Pegasus, the team has opened new revenue opportunities, developed our strategic communications and behavior change offer and helped build our patient-centric communications focus. An incredible year and the first of many, I am sure.”

If you’re looking for an exciting career with a growing and vibrant healthcare communications agency in the Brighton or Macclesfield area, do not hesitate to get in touch via email ahcrecruitment@ashfieldhealthcare.com, and we’ll be happy to talk to you about the great opportunities available.

If you’d like to know a little bit more about the team at Pegasus, and have a look at some of their great work, why not visit their website here.