A community of nearly 50 off-roaders, social media influencers and journalists from different parts of the country attended the final leg of the drive

The inaugural edition of Apollo Tyres’ customer outreach program – Bad Road Buddies (BRB) came to a scintillating finish in Goa, on Sunday, March 3, 2019. The initiative was launched to build and be connected with the SUV/4x4 community in India. The closing ceremony of the off-roading event was attended by none other than the cricket maestro and brand ambassador for Apollo Tyres, Sachin Tendulkar.

A community of nearly 50 off-roaders, social media influencers and journalists from different parts of the country attended the final leg of the drive. They were joined by Onkar S Kanwar - Chairman, Apollo Tyres Ltd. and Neeraj Kanwar - Vice Chairman and MD, Apollo Tyres Ltd.

With a first-of-its-kind event by any tyre manufacturing company, Apollo Tyres aims at building Bad Road Buddies as a robust community of SUV owners/drivers, and to provides budding off-roaders and enthusiasts a platform to come together and discover the roads less travelled.

The inaugural edition, spread over two days, saw a cavalcade of nearly 100 vehicles fitted with Apollo Apterra tyres, which are designed to provide a silent and comfortable drive even in the toughest of terrains. Travelling from Goa to Dandeli, and back, the participants passed through some challenging natural and man-made off-roading tracks. Navigating through the terrains and witnessing breath taking views, the adventure seekers of Bad Road Buddies had an unmatched motoring experience. The event concluded with a lively performance by the rock band, ‘Parikrama’ in the evening.

Creating new friendships and memories along the way, the Bad Road Buddies went back home with a lifetime worth of stories to tell! As the saying goes, ‘No matter how bad the roads are, as long as your buddies are with you, everything becomes bearable.’

Inaugural edition of Apollo Tyres’ Bad Road Buddies concludes in GoaDescription:A community of nearly 50 off-roaders, social media influencers and journalists from different parts of the country attended the final leg of the driveTimes Now