British Airways launches new-look First magazine

27 Oct 2015 by GrahamSmith

British Airways has unveiled its new-look in-flight magazine for first class passengers.
First magazine has been timed to coincide with the debut of the carrier's B787-9 Dreamliner. To read a review of a journey in first class on BA's B787-9, click here.
First is a "bespoke journal-like size with unique cover artwork and specially textured paper, giving it a book-like feel", BA said in a statement.
From November 1, the quarterly magazine will be available in BA's First cabins and also in the Concorde Room at London Heathrow T5.
Abi Comber, BA's head of brands and customer experience, said: "Our new title has some wonderful contributors that you can dip into or take some time to indulge in. I haven't seen another in-flight magazine quite like it and can't wait to hear what our customers think."
First has been launched in partnership with publishers Cedar.
Last week, BA announced it will resume its London Gatwick-New York JFK service in May after an absence of seven years (see news, October 21).
ba.comGraham Smith