Get Your Swag On with Official SXSW Merchandise

Loving SXSW? Make sure to stop by our merch stands in the Austin Convention Center to pick up some official SXSW merch!

We have everything you want and everything you never knew you needed. Did you get a little cold in the trade show? Pick up a cozy sweatshirt or jacket! Not used to the Texas heat? We have cool cups and water bottles! Aside from the awesome Next Level T-shirts, jackets, and New Era hats, you can find pins, fanny packs, bags, stickers, and more all with a unique SXSW design.

Our largest merch stand sits outside of Exhibition Hall 5 near registration on the first floor of the Austin Convention Center, adjacent to 4th street. Don’t miss out on the one-of-a-kind fresh designs created by top artists, only found at the official SXSW Merchandise stands!

If you love SXSW, don’t leave without a souvenir that you can keep forever, even after the fun is over.