Friday, February 24, 2012

Great typography is always in style.

This photo of the entrance to the Arizona Biltmore Hotel in Phoenix illustrates the importance of nice signage. Great typography indicates style and substance, and even sets the mood. At the Biltmore, beautiful design is everywhere. And can withstand 115º heat (yikes!).

The typeface is Ribbon, a beautiful sans-serif face used for decades on classic buildings. It is a timeless, modern design. Notice the beautiful letterspacing and bronze letters. Gorgeous. We've used it ourselves on client projects.

Look — there's a mockingbird sitting on top of the monument sign. Emilie took this photo, but Peep approves!

A professional designer knows how to use typography really well. At our design firm, classic typography is as important as keeping up with the latest marketing strategies via social networks.

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About Me

Peep is the official avian mascot of our Los Angeles design studio, where she has been keeping us company (and singing!) since 2011. >> Creative services include website design (art direction, design and development), print design (corporate i.d./branding and communications), copywriting, photography and illustration. Contact: studio@emiliepallosdesign.com. Good design is good business.