There are a few ways:
1) Escape the single quote:
INSERT INTO t1 VALUES ( 'Can\'t stop falling in love' );
2) Repeat the single quote:
INSERT INTO t1 VALUES ( 'Can''t stop falling in love' );
3) Bind a variable
INSERT INTO t1 VALUES ( :1 );
And you can assign the value for the first variable as is without escaping.

Actually, the third way is the best because it also protects against the SQL-injections.