NPR forbids promoting podcasts or its NPR One app on member stations

This is a super strange state of affairs. Say what? One solution... Teach your sponsorship folks (ad sales) how to move/sell podcast impressions? Another solution... Twice a year... pull the static content and force everything to a stream to solicit money? An out there solution... Fund the thing like the BBC and grow it 10x! Doing so might influence a change the media context such that a candidate for office would have a difficult time getting a unbalanced portion of attention by being crazy. Might it change the dynamics around clicks and impressions we have today? If not, then what might? Or, is it too late? LINK