[updated after the gig] Beats me why I wrote the original post (text below) in English – sorry folks. It briefly stated that I will speak for European Lilly marketers (excl. F, GB, ES, D, and I). I did also link to the scientific article Interactive media…re-think that introduced the P-C-C triangle model. In any case, the gig tonite (and dinner) was fantastic! – thank you. Please enjoy my slides (pdf) and perhaps a video of my fabulous room shot with my phone this afternoon. As soon as I hear from Turkey this post will be updated again. And in case you believe that social media means less physical meetings – I met with you, right!? Remember, mark some time in your agendas for social media explorations. Perhaps you will then find my blogging guide useful.