#STANDTO! What is the Army Reserve Ambassador Program?

The Army Reserve Ambassador (ARA) Program is a critical outreach tool that was established in 1998 for influential volunteers who have an interest in the Army Reserve . These advocates educate the public, community leaders and congressional staff offices about the capabilities and value of the Army Reserve and the Soldiers who live and work in their communities. Their function is similar to that of Civilian Aides to the Secretary of the Army . What has the Army done? ARAs are known commodities in their communities and they have a level of access to local events that cannot otherwise be replicated. Local decision-makers need to know how the Army Reserve adds value to their communities, and our opportunities to tell the Army Reserve story to this population are extremely limited. ARAs interface with state, city, and local elected officials to provide information pertaining t...