THE BALENCIAGA S/S 2018 COLLECTION

POP GOES THE FLASH

Similarly to the Yeezy Season 6 imagery, the Balenciaga Spring/Summer 2018 ad campaign by Demna Gvasalia recreates the vibrant celebrity-paparazzi scene. Shot by real French paparazzi photographers Sebastien Valiela, Francis Petit, Nikola Kis Derdei and Cyril Moreau, the images show a crop of models, including Stella Tenant with her signature bob, playing the “no photos, please” role, surrounded by security guards, passerbys and black limos.

Dressed in colorful combos of tartan, florals, prints and neutrals, they shun the flashes by covering their faces with their hand or, much cooler, with the season’s hot bags – gold chain-strapped shoulder bags, quilted styles and Balenciaga-printed totes – matched to a crop of amazing standout shoes.