City of Boston, Fenway Sports Management announce nation’s second-oldest Division I
college football rivalry to take place at Major League Baseball’s oldest operating ballpark

BOSTON, MA – Fenway Sports Management and the City of Boston today announced that one of college football’s most storied and tradition-laden rivalries will be played out on the Fenway Park gridiron in 2018. The 135th rendition of Harvard and Yale’s football rivalry will be played in front of the “Green Monster” at the home of the Boston Red Sox on November 17, 2018. The game will also mark the 50th anniversary of the epic 1968 clash between the two Ivy League schools, which famously ended in a 29-29 tie.

The announcement comes on the heels of a busy off-season at Fenway, which included the 2017 Fenway Gridiron Series presented by Your Call Football – three collegiate football games featuring six of New England’s major college programs, the AIG Fenway Hurling Classic and Irish Festival and a series of high school football games.

“The Harvard Yale football game is a classic match up, and Fenway Park is a beloved Boston landmark and classic in its own right,” said Boston Mayor Martin J. Walsh. “Boston looks forward to hosting Harvard, and all visitors, in 2018 for this iconic game.”

Harvard and Yale first met on November 13, 1875, in the first of 134 battles on the gridiron with Harvard winning by a score of 4-0. The format of the game pre-dated the modern football scoring system and resembled rugby more than today’s version of American football. Yale leads the series, 67-59-8. The only rivalry in college football older than The Game is Yale’s annual meeting with Princeton, which began in 1873. In terms of games played in a rivalry, Harvard-Yale (134 games) ranks behind only Lafayette-Lehigh (153) and Yale-Princeton (141).

“It’s an honor to host one of the most prestigious rivalries in American collegiate athletics,” said Boston Red Sox President & CEO Sam Kennedy. “This is one of the most anticipated sporting event in the Northeast, and I know everyone at Fenway Park and Fenway Sports Management will work tirelessly to make the 135th edition of The Game a memorable experience for the players, the coaches, and the alumni. I can think of no place more fitting to host this historic game.”

The 1968 matchup ranks ninth on ESPN’s list of greatest college football ties ever and was the last tie in the rivalry’s history, as subsequent changes to overtime rules eliminated the possibility. The Bulldogs carried a comfortable lead (29-13) heading into the game’s final minute, but Harvard rallied with an 86-yard touchdown drive, then recovered an on-side kick, followed by another touchdown and a game tying two-point conversion as time expired.

“We are very excited to face our historic rival at Fenway Park, a landmark of New England sports,” said Bob Scalise, Harvard’s John D. Nichols ’53 Family Director of Athletics. “This will be a special experience for our student-athletes, student body, alumni and fans, and we are proud to partner with Fenway Sports Management for “The Game” next year.”

The football rivalry between Harvard’s Crimson and Yale’s Bulldogs is among the most revered on the American athletic scene for its combination of passion and purity to the sport, as it established the template for American college football. ‘The Game’ annually serves as the most prominent athletic contest between the Ivy institutions and is the season finale in football for the two schools. In the most recent edition, Yale defeated Harvard, 24-3, on November 18 at the Yale Bowl to finish the season 9-1 and capture the 2017 Ivy League crown.

“We are excited to play next year’s game against Harvard at one of the most iconic venues in all of sports,” said Yale Athletic Director Tom Beckett. “Fenway Park will provide an incredible stage for one of college football’s most storied rivalries. This will be an experience our student-athletes, coaches, alumni, and fans will not soon forget.”

Fenway Park has a long history with football dating back to its opening in 1912. The ballpark was commonly transformed to the gridiron for high school and college football games throughout the early 20th Century and was home to the Boston Patriots from 1963-68. In November 2015, football returned to Fenway Park for the first time since 1968 when Notre Dame hosted Boston College in their Shamrock Series game. The Harvard-Yale contest in 2018 will mark the second straight year that two Ivy League schools compete on the Fenway pitch. Serving as the opener of the 2017 Fenway Gridiron Series trilogy, Dartmouth beat Brown, 33-10, on November 10.

“Over the last three years, Fenway Park has hosted four Division I football games, including Notre Dame and Boston College in 2015 and the three just-concluded games as part of the Fenway Gridiron Series,” said Mark Lev, Managing Director of Fenway Sports Management. “Having a staff experienced in creating a diverse array of major events is key to producing a marquee football game like Harvard-Yale at Fenway Park. Our staff has first-hand knowledge for the passion of the college teams competing and the fans that follow them. That knowhow will prove invaluable as we eagerly anticipate hosting one of the great sports spectacles in America, ‘The Game’ between Harvard and Yale next November 17.”

Kickoff time and ticket information will be announced at a later date. For further information fans can visit www.redsox.com/thegame.

About Fenway Sports Management (FSM)Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences. A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

https://i2.wp.com/www.elevatecom.com/wp-content/uploads/2017/04/Fenway-Sports-Management.png?fit=200%2C200200200Elevatehttp://www.elevatecom.com/wp-content/uploads/2017/09/Elevate-PR-Public-Relations-Digital-Communications-1.pngElevate2017-11-29 16:09:372018-02-14 16:28:14Fenway Park to Host 135th Edition of ‘The Game,’ As Harvard and Yale Bring Storied Football Rivalry to the Iconic Home of the Boston Red Sox

Grounds crew begins conversion from baseball to football field and hurling pitch
in advance of full slate of November special events as the ‘fastest game on turf’
and college football return to iconic ballpark

BOSTON, MA –The Fenway Park grounds crew will begin the ballpark’s transformation from a Major League Baseball diamond to a multi-purpose football field and hurling pitch on Monday, October 23, as Fenway Sports Management prepares to host a full slate of special events this November. This marks the beginning of final preparations for the return of both college football and “the fastest game on turf” respectively as the iconic ballpark gets set to host the Fenway Gridiron Series Presented by Your Call Football and the AIG Fenway Hurling Classic and Irish Festival. Field transition will take place through Wednesday, November 8.

Media interested in capturing photos, video and interviews from the field construction should send an email including name and desired date and time to SpecialEvents@elevatecom.com. Images and video of the field transformation will also be made available by Fenway Sports Management.

A planned timeline of field transition includes:

Week of October 23 – Field Goal posts and end zone net pole system installed on Tuesday; Pitchers mound is removed on Wednesday; Infield sod is installed Wednesday-Friday

Week of October 30 – Field dimension painting begins on Monday; Logo painting begins on Tuesday

The Fenway Gridiron Series Presented by Your Call Football is a two-week series of three Division I college football games, featuring six of the most prominent New England teams:

Friday, November 10, at 8:00 p.m. – Brown University hosts Dartmouth College

Saturday, November 11, at 4:00 p.m. – University of Massachusetts hosts the University of Maine

Saturday, November 18, at 7:00 p.m. – University of Connecticut hosts Boston College

For more information about the Fenway Gridiron Series Presented by Your Call Football, including how to purchase tickets and continuous schedule updates, please visit FenwayGridironSeries.com.

On Sunday, November 19, the day after the final game of the New England college football trilogy, the gridiron will transform into a hurling pitch as the “Ancient Irish Warrior Sport” makes its triumphant return to the historic ballpark when four of the most famous hurling clubs from Ireland battle in a three-match, one-day hurling championship at Fenway Park. Dublin will face Galway and Tipperary will take on Clare, with the winners meeting in the inaugural championship of the AIG Fenway Hurling Classic and Irish Festival. The winner of the final match will be presented with the Players Champion Cup to conclude the day’s festivities. Tickets and additional information are available at redsox.com/hurling.

On Wednesday, November 22, the Fenway Gridiron Series Presented by Your Call Football concludes with a special high school pre-Thanksgiving football doubleheader featuring Masconomet versus Everett and Hingham battling Scituate in their traditional rivalry games. Tickets for that doubleheader can be purchased by visiting redsox.com/gridiron with 25% of every ticket sold given back to the school each patron is supporting.

About Fenway Sports Management (FSM)Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About Your Call FootballYour Call Football, an interactive technology company that puts fans in control of live games, is the title sponsorship of the Fenway Gridiron Series. Newton-based Your Call Football puts fans in control of live games, transforming spectator sports into interactive, social and competitive experiences. Your Call Football is upgrading the sports and gaming industries by offering gamers and football fans the chance to control a live sporting event and compete on their play-calling skills. Fans attending the Fenway Gridiron Series games will get an exclusive first look at the future of sports and gaming with demos of the Your Call Football technology and fan experience at Fenway Park. The Your Call Football platform will not have any in-game activation during the Fenway Gridiron Series.

About American International Group, Inc. (AIG)American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG’s core businesses include Commercial Insurance and Consumer Insurance, as well as Other Operations. Commercial Insurance comprises two modules – Liability and Financial Lines, and Property and Special Risks. Consumer Insurance comprises four modules – Individual Retirement, Group Retirement, Life Insurance and Personal Insurance. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

Four local high school football teams will play their traditional Thanksgiving rivalry games in a doubleheader at Fenway Park on Wednesday, November 22

BOSTON, MA –Fenway Sports Management (FSM) announced the addition of high school football to the schedule of games played in the Fenway Gridiron Series presented by Your Call Football. A doubleheader featuring four local high school football teams, Masconomet vs. Everett and Hingham vs. Scituate, will take place on Thanksgiving Eve, November 22, at Fenway Park. Tickets are currently on sale at redsox.com/gridiron and start at $20 with 25% of every ticket sold given back to the school each patron is supporting.

The high school contests join three New England Division I college football games to be played in the Fenway Gridiron Series presented by Your Call Football. The November 22 doubleheader will feature a pair of rivalries spanning north and south of Boston:

Masconomet vs. Everett at 5:00 p.m. – This will be the second year that Everett has played Masconomet in a Thanksgiving game. Last year when the two teams met, Everett topped Masco by a score of 35-24 in route to a Division I Super Bowl state championship.

Hingham vs. Scituate at 7:45 p.m. – A Thanksgiving rivalry of South Shore schools dating back to 1994, Scituate has won the last 3 years. Both Patriot League teams are currently 5-1 this season and will be heading to the MIAA playoffs.

High school football games were commonly played at Fenway Park in the early 20th Century. The ballpark also hosted the 1912 high school national championship game when Everett was defeated by Oak Park, IL. High school football wasn’t played at Fenway again until 1935, when a series of games were held featuring high schools from around Boston. After an 80-year absence, high school Football returned to Fenway Park in 2015 with four Thanksgiving rivalry games.

Along with the high school games, the Fenway Gridiron Series presented by Your Call Football will feature marquee matchups of New England’s premier college football programs. On Friday, November 10, Brown University hosts Dartmouth College in a matchup between two New England Ivy League schools. The following day, Saturday, November 11, the University of Massachusetts will host the University of Maine. In the third college football game, the University of Connecticut will host Boston College on Saturday, November 18.

For more information about the Fenway Gridiron Series, including how to purchase tickets and additional schedule updates, please visit FenwayGridironSeries.com.

About Fenway Sports Management (FSM)Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About Your Call Inc.Based in Newton, Mass., Your Call Inc. puts fans in control of live games, transforming spectator sports into interactive, social and competitive experiences, a concept originated by industry luminary George F. Colony in 2013. Privately held, the company’s leadership team is comprised of executives from the technology, digital and sports industries. Your Call Inc.’s proprietary, patented-pending technology will deliver a fan-controlled, live sports experience, Your Call Football, in 2018. For more information, visit www.yourcallfootball.com.

https://i2.wp.com/www.elevatecom.com/wp-content/uploads/2017/06/Fenway-Gridiron-feature2.png?fit=200%2C200200200Elevatehttp://www.elevatecom.com/wp-content/uploads/2017/09/Elevate-PR-Public-Relations-Digital-Communications-1.pngElevate2017-10-19 17:10:382018-02-14 16:41:37High School Football Returns to Fenway Park for Thanksgiving Rivalries in the Fenway Gridiron Series Presented by Your Call Football

Boston, MA (October 4, 2017) – Building off the wildly popular 2015 Fenway match, Fenway Sports Management (FSM) announced that the AIG Fenway Hurling Classic and Irish Festival will debut a new three-game tournament championship format when hurling returns to Fenway Park on Sunday, November 19. Previously a doubleheader, the tournament will now feature four of the most prominent teams in the world vying for a championship trophy at one of the most iconic sports venues in the world. Tickets for the AIG Fenway Hurling Classic and Irish Festival, which include all three games of the tournament, are available at www.redsox.com/hurling.

FSM, in partnership with American International Group (AIG), the Gaelic Players Association (GPA), and the Gaelic Athletic Association (GAA), will bring ‘Ireland’s Ancient Warrior Sport’ back to Fenway for the second time in three years after a 61-year absence dating back to 1954. The AIG Fenway Hurling Classic and Irish Festival will feature the very best and most competitive Hurling rivals from Ireland beginning at 12:30 p.m. ET as 2017 League and All-Ireland Champions Galway and Dublin square off in a highly-anticipated rematch of their 2015 battle, while Tipperary will take the pitch versus Clare in the other preliminary match up. The winners of the two preliminary games will face-off in the championship match to determine the tournament winner at 3:00 p.m. ET.

“The strong demand and positive response to the inaugural AIG Fenway Hurling Classic in 2015 prompted us to make this year’s event even bigger and better,” said Fenway Sports Management Managing Director Mark Lev. “The game’s exciting combination of speed, skill, constant action and scoring has really resonated with fans. We’re excited to announce the addition of a third match and the introduction of the new tournament format, which will result in one team hoisting our inaugural trophy. This will be a can’t-miss day on the New England sports calendar and we’re grateful to partners AIG, the GPA and GAA for enabling us to add yet another dynamic event to an already compelling off-season line-up at Fenway Park.”

Hurling, widely believed to be the world’s oldest field game, combines agility, strength and intensity, earning it the reputation as the “fastest game on grass” among its loyal and passionate followers. Title sponsor AIG has been an official sponsor to Dublin GAA since November 2013 and has been committed to raising the profile of hurling and other Gaelic Games to a broader global audience.

“Along with the championship trophy, there will be an intense Irish pride for counties competing in the final match,” said GPA Chief Executive Officer Dermot Earley. “The new tournament format is going to bring the best out of four brilliant teams. It will be an unforgettable day for fans, players and the sport of hurling as a whole.”

In addition to the Hurling Classic, AIG and FSM have teamed up to offer attendees a lively Irish festival complete with Irish food, music and dancing. Additional details about the Irish Festival will be continuously posted at the event website. Furthermore, Aer Lingus has signed on as the Official Airline of the AIG Fenway Hurling Classic and Irish Festival and will transport the four teams from Ireland to Boston as well as presenting the stream of the doubleheader in November. For more details on the AIG Fenway Hurling Classic and Irish Festival and ticket information, please visit www.redsox.com/hurling.

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About Fenway Sports Management (FSM)Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About American International Group, Inc. (AIG)American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at www.aig.com | YouTube: www.youtube.com/aig | Twitter: @AIGinsurance www.twitter.com/AIGinsurance | LinkedIn: www.linkedin.com/company/aig. These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

About the Gaelic Players Association (GPA)The Gaelic Players Association (GPA) is a not‐for‐profit organization supporting Ireland’s elite amateur county Gaelic footballers and hurlers. With over 2000 current playing members and expanding alumni, the GPA supports its athletes through the provision of a comprehensive Personal Development Program. The aim of the program – which covers personal development coaching, education and training, career coaching, leadership development and health and wellbeing – is to make a meaningful difference to the lives of our athletes outside the sports, encourage their long-term personal development and ensure that they realise their potential. The GPA is dedicated to players throughout their lives and guided by the principles of excellence, commitment, compassion, diversity and transparency. We strive to ensure that all our players achieve their personal best in all aspects of their lives.

About the Gaelic Athletic Association (GAA)The Gaelic Athletic Association (GAA) was founded in 1884, and is Ireland’s largest sporting organization. It is celebrated as one of the great amateur sporting associations in the world. It is part of the Irish consciousness and plays an influential role in Irish society that extends far beyond the basic aim of promoting Gaelic games.

https://i1.wp.com/www.elevatecom.com/wp-content/uploads/2017/10/hurling.jpg?fit=200%2C200200200Elevatehttp://www.elevatecom.com/wp-content/uploads/2017/09/Elevate-PR-Public-Relations-Digital-Communications-1.pngElevate2017-10-04 17:01:392017-10-07 16:04:55Ireland’s Finest Hurling Teams to Compete for Championship at AIG Fenway Hurling Classic and Irish Festival as Third Match and New Tournament Format Are Announced

UConn will host BC in nationally televised prime time game at 7:00 p.m.
on Saturday, November 18; Tickets to Fenway Gridiron Series
Presented by Your Call Football Available Now at redsox.com/gridiron

Boston, MA – Fenway Sports Management today announced that the Division I college football game between UConn and Boston College in the Fenway Gridiron Series presented by Your Call Football will be played in prime time at 7:00 p.m. on Saturday, November 18 at Fenway Park. Tickets for the Fenway Gridiron Series presented by Your Call Football are available now at redsox.com/gridiron.

For fans not in attendance at Fenway Park, the game will be televised nationally on CBS Sports Network. This will be the first football game at Fenway Park for the University of Connecticut, while Boston College will take the gridiron at Fenway for the 77th time.

“When we announced this event, we promised a first class experience for our alumni and fans,” said UConn Director of Athletics David Benedict. “To date we have sold a significant share of our ticket allotment and setting a game time will allow everyone to lock in their plans for what will most definitely be a memorable day and night of UConn Football.”

The Fenway Gridiron Series presented by Your Call Football will feature marquee matchups of New England’s premier college football programs. In addition to UConn vs. Boston College, Brown University hosts Dartmouth College on November 10 and the University of Massachusetts will host the University of Maine on November 11. Game times for the other two matchups will be announced at a later date.

“This is going to be an excellent matchup between two of the top college football programs in New England,” said Mark Lev, Managing Director of Fenway Sports Management. “There is nothing like a Saturday night game at Fenway Park, so it will be a special moment for the players, coaches and fans of both schools.”

Fenway Park has a long history of hosting football dating back to its opening in 1912. The ballpark was commonly transformed into the gridiron for high school and college football games throughout the early 20th Century and was home to the Boston Patriots from 1963-68. In November 2015, football returned to Fenway Park for the first time since 1968 when Notre Dame hosted Boston College. 2015 also featured a series of Massachusetts high school football rivalries playing traditional Thanksgiving games at Fenway Park.

For more information and to purchase tickets for the Fenway Gridiron Series presented by Your Call Football, please visit redsox.com/gridiron.

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About Fenway Sports Management (FSM)Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About Your Call Inc.Based in Newton, Mass., Your Call Inc. puts fans in control of live games, transforming spectator sports into interactive, social and competitive experiences, a concept originated by industry luminary George F. Colony in 2013. Privately held, the company’s leadership team is comprised of executives from the technology, digital and sports industries. Your Call Inc.’s proprietary, patented-pending technology will deliver a fan-controlled, live sports experience, Your Call Football, in 2018. For more information, visit www.yourcallfootball.com.

Fenway Gridiron Series Presented by Your Call Football Features Marquee
College Football Matchups Featuring New England’s Premier College Football Programs
Including BC, UConn, Dartmouth, Brown, Maine and UMass;Tickets to Fenway Gridiron Series
Presented by Your Call Football Available Now atredsox.com/gridiron

Boston, MA – Fenway Sports Management today announced that Your Call Football, an interactive technology company that puts fans in control of live games, has acquired the title sponsorship of the Fenway Gridiron Series, a special series of college football games featuring New England Division I programs to be played at Fenway Park this November. Tickets for the Fenway Gridiron Series presented by Your Call Football are available now at redsox.com/gridiron. The Your Call Football platform will not have any in-game activation during the Fenway Gridiron Series.

Newton-based Your Call Football puts fans in control of live games, transforming spectator sports into interactive, social and competitive experiences. Your Call Football is upgrading the sports and gaming industries by offering gamers and football fans the chance to control a live sporting event and compete on their play-calling skills. Using patent-pending technology, fans will control on-the-field action with real-time voting on coach-selected plays executed by professional players on Your Call Football teams to rack up points and compete for cash prizes. Fans attending the Fenway Gridiron Series games will get an exclusive first look at the future of sports and gaming with demos of the Your Call Football technology and fan experience at Fenway Park. Your Call Football will officially launch in 2018 with its own coaches, players and live broadcasted games.

“We are thrilled to partner with an innovative company in Your Call Football as the title sponsor of the Fenway Gridiron Series,” said Mark Lev, Managing Director of Fenway Sports Management. “Fenway Park has a rich history with football and we are pleased to partner with a company that is helping to bring the sport into the future. Fans attending the college football matchups will enjoy getting an exclusive first-hand look at the technology behind Your Call Football ahead of its debut in 2018.”

The Fenway Gridiron Series presented by Your Call Football will feature marquee matchups of New England’s premier college football programs. The University of Connecticut will host Boston College on Saturday, November 18. On Friday, November 10, Brown University hosts Dartmouth College in a matchup between two New England Ivy League schools. The following day, Saturday, November 11, the University of Massachusetts will host the University of Maine. Game times for all three matchups in the Fenway Gridiron Series will be announced at a later date.

Fenway Park has a long history of hosting football dating back to its opening in 1912. The ballpark was commonly transformed into the gridiron for high school and college football games throughout the early 20th Century and was home to the Boston Patriots from 1963-68. In November 2015, football returned to Fenway Park for the first time since 1968 when Notre Dame hosted Boston College. 2015 also featured a series of Massachusetts high school football rivalries playing traditional Thanksgiving games at Fenway Park.

“The Fenway Gridiron Series is the ideal setting to launch YCF’s play-calling app,” said Julie Meringer, President of Your Call, Inc. “Not only are we working with Fenway Sports Management, a well-established leader in the sports marketing industry, but this sponsorship is helping us connect with sporting fans who will be early adopters of our new sports and gaming experience.”

To learn more about Your Call Football, please visit www.yourcallfootball.com. For more information and to purchase tickets for the Fenway Gridiron Series presented by Your Call Football, please visit redsox.com/gridiron.

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About Fenway Sports Management (FSM)Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About Your Call Inc.Based in Newton, Mass., Your Call Inc. puts fans in control of live games, transforming spectator sports into interactive, social and competitive experiences, a concept originated by industry luminary George F. Colony in 2013. Privately held, the company’s leadership team is comprised of executives from the technology, digital and sports industries. Your Call Inc.’s proprietary, patented-pending technology will deliver a fan-controlled, live sports experience, Your Call Football, in 2018. For more information, visit www.yourcallfootball.com.

https://i2.wp.com/www.elevatecom.com/wp-content/uploads/2017/06/Fenway-Gridiron-feature2.png?fit=200%2C200200200Elevatehttp://www.elevatecom.com/wp-content/uploads/2017/09/Elevate-PR-Public-Relations-Digital-Communications-1.pngElevate2017-05-16 17:33:402017-10-07 16:04:57Fenway Sports Management Announces Your Call Football as the Title Sponsor of the Fenway Gridiron Series

Fenway Park may be known for baseball as the home of the Boston Red Sox, but football has a long history at the ballpark dating back to its opening in 1912. Fenway Park went nearly a half century without the diamond being transformed to the gridiron, but that changed in 2015 when Notre Dame played Boston College and local high schools took the field for their traditional Thanksgiving Day football games. Fenway Park won’t go another 47 years without the pigskin as football returns this November in the Fenway Gridiron Series presented by Your Call Football.

The Fenway Gridiron Series presented by Your Call Football will feature marquee matchups of New England’s premier college football programs. The University of Connecticut will host Boston College on Saturday, November 18. On Friday, November 10, Brown University hosts Dartmouth College in a matchup between two New England Ivy League schools. The following day, Saturday, November 11, the University of Massachusetts will host the University of Maine.

“Fenway Park is an iconic New England landmark and we are excited about the unique opportunity to play a football game there,” said Brown University Director of Athletics Jack Hayes. “It will be an unforgettable experience for our team members, alumni, and fans.”

Playing football at Fenway Park will have special meaning for each of the schools and their fan bases. This will be the first football game at Fenway Park for UConn, UMass and Maine, while Dartmouth and Brown have each taken the gridiron at Fenway twice before. Boston College leads the group of schools competing, as this November will be the 77th football game at Fenway for the Eagles.

“The historic prestige and legendary status of Fenway Park make this such a special and unique opportunity for the University of Maine and one we are excited to share with our student-athletes, staff, fans and alumni,” said UMaine Athletic Director Karlton Creech.

Newton-based Your Call Football will serve as the presenting sponsor of the Fenway Gridiron Series. The interactive technology company will be demonstrating its soon-to-be-launched game and app which will offer gamers and football fans the chance to control a live sporting event and compete on their play-calling skills.

“We are thrilled to partner with an innovative company in Your Call Football as the title sponsor of the Fenway Gridiron Series,” said Mark Lev, Managing Director of Fenway Sports Management. “Fenway Park has a rich history with football and we are pleased to partner with a company that is helping to bring the sport into the future.”

Tickets and additional information about the Fenway Gridiron Series presented by Your Call Football are available at redsox.com/gridiron.

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https://i2.wp.com/www.elevatecom.com/wp-content/uploads/2017/06/Fenway-Gridiron-feature2.png?fit=200%2C200200200Adminhttp://www.elevatecom.com/wp-content/uploads/2017/09/Elevate-PR-Public-Relations-Digital-Communications-1.pngAdmin2017-05-12 11:46:112017-10-07 16:04:58Football Makes Its Triumphant Return to Fenway Park This November in The Fenway Gridiron Series Presented By Your Call Football

Leading Sports Marketing Agency Announces New Hires and
Promotions to Support Enhanced Service Offerings and Business Growth

Boston, MA – Fenway Sports Management (FSM), a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences, today announced two promotions and two new hires to support the agency’s growing consulting practice and enhanced digital activation services.

Kate Hogan and Shelby Aubin were promoted to director and coordinator of Consulting & Events, and Mathew Bernstein and Courtney Reilly joined the agency as manager of Digital Strategy and Partnership Development and manager of Consulting & Events, respectively.

Hogan, who previously served as senior manager of Consulting & Events, is responsible for leading a team of consulting specialists to advise FSM’s elite roster of clients, including Dunkin Donuts and Santander Bank, and reports directly to FSM Vice President BriAnne Newman. Aubin was promoted from an associate role, and will assist in the planning and execution of multiple marquee client events.

With digital trends playing an increasingly important role in an already complex sports marketing landscape, brands are faced with ever growing challenges in how to effectively and efficiently reach and engage audiences. To help clients navigate this complex universe, FSM has broadened its range of consulting services to include digital activation, content creation and development, and assistance in telling brand stories.

Bernstein has been hired as manager of Digital Strategy and Partnership Development, where he is responsible for creating innovative digital sponsorship platforms and marketing strategies for FSM clientele. He previously served as digital strategy manager for branding agency Breakaway. Reilly joins FSM as manager of Consulting & Events and brings more than ten years of sports marketing experience to her role, having previously managed Nestle Pizza brands partnerships with the NFL at Wunderman, and worked on GroupM’s entertainment & sports partnerships team. Bernstein reports to Ben Percia, vice president of Platform Development, and Reilly reports to Hogan.

“Cultivating superior talent at every level of the organization is critical to our mission to provide clients with insights and effective strategies that maximize their investment in sports,” said Fenway Sports Management Managing Director Mark Lev. “This group of talented individuals will strengthen our ability to help clients navigate this increasingly complex landscape with respect to digital activation and content creation in the sports industry.”

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About Fenway Sports ManagementFenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences. A wholly owned subsidiary of Fenway Sports Group, FSM is part of an elite family of properties that includes some of the most storied names and venues in all of sports, including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information, visit www.fenwaysportsmanagement.com.

Following a successful event in 2015, the world’s fastest field sport returns to
Fenway Park for the second time in three years with a doubleheader on November 19

Boston, MA – Fenway Sports Management (FSM), American International Group (AIG), the Gaelic Players Association (GPA) and the Gaelic Athletic Association (GAA) announced that the sport of hurling will return to Fenway Park with a doubleheader in the AIG Fenway Hurling Classic and Irish Festival on Sunday, November 19, 2017. Hurling, believed to be the world’s oldest field game, combines agility, strength and intensity to make it one of the fastest paced games played.

“Nearly 28,000 fans packed Fenway Park when hurling returned to the ballpark for the first time in 61 years in 2015 and we’re thrilled to have the fastest game on grass back for two matches this November,” said Mark Lev, Managing Director of Fenway Sports Management. “We are fortunate to have great partners in AIG, the GPA, the GAA, Mayor Martin J. Walsh and the City of Boston to help bring this exhilarating sport back to Fenway. FSM is proud to play host to one of Ireland’s most traditional sports and further our commitment to bringing unique events to Boston.”

One of Ireland’s native Gaelic Games, hurling shares a number of similarities to Gaelic football, such as the field and goals. Hurlers use a wooden stick called a hurley to hit a small ball called a sliotar (pronounced slitter) between the opponents’ goalposts either over the crossbar or under the crossbar into a net guarded by a goalkeeper. Similar to 2015, teams will play a modified version of hurling called “Super 11’s,” which reduces the pitch to 11 players and the only way to score is under the crossbar into the net.

“After an immensely successful event in 2015, we are delighted that hurling is coming back to Boston and Fenway Park,” said GPA Chief Executive Officer Dermot Earley. “Playing our games in iconic sports venues like Fenway Park further promotes the growth and interest of our games in the US and worldwide. Our players are looking forward to a great doubleheader on the famous turf at Fenway this November.”

AIG has been an official sponsor to the Dublin GAA since November 2013 and has been committed to raising the profile of hurling and other Gaelic Games to a broader global audience.

“Hurling continues to grow in popularity and events like the AIG Fenway Hurling Classic and Irish Festival help continue to grow the sport’s profile globally,” said Tom Allen, Managing Director, Boston Region, AIG. “We are excited to once again bring hurling back to this iconic venue for the game’s fans and introduce the game to a broader audience in the United States.”

Additional details about the 2017 AIG Fenway Hurling Classic and Irish Festival, including ticket information, will be made available at www.redsox.com/hurling.

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About Fenway Sports Management (FSM)Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.

A wholly owned subsidiary of Fenway Sports Group, FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information visit Fenway Sports Management.

About American International Group, Inc. (AIG)American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG’s core businesses include Commercial Insurance and Consumer Insurance, as well as Other Operations. Commercial Insurance comprises two modules – Liability and Financial Lines, and Property and Special Risks. Consumer Insurance comprises four modules – Individual Retirement, Group Retirement, Life Insurance and Personal Insurance. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

About the Gaelic Players Association (GPA)The Gaelic Players Association (GPA) is a not‐for‐profit organization supporting Ireland’s elite amateur county Gaelic footballers and hurlers. With over 2000 current playing members and expanding alumni, the GPA supports its athletes through the provision of a comprehensive Personal Development Program. The aim of the program – which covers personal development coaching, education and training, career coaching, leadership development and health and wellbeing – is to make a meaningful difference to the lives of our athletes outside the sports, encourage their long-term personal development and ensure that they realise their potential. The GPA is dedicated to players throughout their lives and guided by the principles of excellence, commitment, compassion, diversity and transparency. We strive to ensure that all our players achieve their personal best in all aspects of their lives.

About the Gaelic Athletic Association (GAA)The Gaelic Athletic Association (GAA) was founded in 1884, and is Ireland’s largest sporting organization. It is celebrated as one of the great amateur sporting associations in the world. It is part of the Irish consciousness and plays an influential role in Irish society that extends far beyond the basic aim of promoting Gaelic games.

UConn, UMass, and Brown Relocate Home Games to Fenway Park

Boston, MA – Fenway Sports Management today announced that college football will return to Fenway Park in November, 2017, with a collection of New England’s Division I Football Bowl Subdivision (FBS) and Football Championship Subdivision (FCS) programs.

On Saturday, November 18, the University of Connecticut will host Boston College. This will be the first football game at Fenway Park for the University of Connecticut, and the 77th for Boston College.

“We are thrilled to take part in the continuation of what we hope will be a long-time partnership with Fenway Park and the Boston Red Sox,” said UConn Director of Athletics David Benedict. “This game will present our players with an unforgettable experience – playing in one of the most renowned venues in American sport – and provide UConn fans with a front row seat. We could not be happier to take part.”

“This is a great opportunity for our fans to see us play seven games in Boston, our players to experience a world-famous venue, and to showcase New England and ACC football with the ‘Football at Fenway’ series,” said Boston College Director of Athletics Brad Bates. “We are excited about the chance to play a game in one of American’s most iconic sports venues.”

On Friday, November 10, a matchup between two New England Ivy League teams will take place when Brown University hosts Dartmouth College. The game will mark the third appearance for both Brown and Dartmouth.

“Fenway Park is an iconic New England landmark and we are excited about the unique opportunity to play a football game there,” said Brown University Director of Athletics Jack Hayes. “It will be an unforgettable experience for our team members, alumni, and fans.”

“Fenway Park is one of the great venues in all of sports,” said Dartmouth Director of Athletics Harry Sheehy. “This promises to be an unforgettable experience for the players, coaches, and alumni of Brown and Dartmouth. We are honored to continue our great rivalry with Brown University at Fenway Park.”

The following day, Saturday, November 11, the University of Massachusetts will host the University of Maine – the first college football game at Fenway Park for both teams.

“We are thrilled to enter into a partnership with the Boston Red Sox to bring the Commonwealth’s Flagship football program to Boston to play in iconic Fenway Park next fall,” said UMass Athletic Director Ryan Bamford. “This is a special opportunity for UMass that will undoubtedly attract the attention of fans throughout New England. Our sincere thanks to the Red Sox leadership for working with us to bring UMass Football to Fenway in 2017.”

“The historic prestige and legendary status of Fenway Park make this such a special and unique opportunity for the University of Maine and one we are excited to share with our student-athletes, staff, fans and alumni,” said UMaine Athletic Director Karlton Creech. “We would like to thank Fenway Sports Management and everyone who worked to make this event at such a historic venue a reality.”

Game times and ticket information for all three games will be announced at a later date.

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