I don't need you to tell me how farking good my coffee is, okay? I'm the one who buys it. I know how good it is. When Bonnie goes shopping she buys shiat. I buy the gourmet expensive stuff because when I drink it I want to taste it. But you know what's on my mind right now? It AIN'T the coffee in my kitchen

When we smell coffee as it is brewing, the aroma goes up through the nose and blows across a sheet of cells that send the information to the brain. Then, when the coffee is sipped and swallowed, the scent is pushed up from the throat towards the same sheet of cells at the top of the nose.

But, crucially, it wafts across them in the opposite direction.

This second, 'retronasal', sense of smell leads to the information being sent to a different part of the brain and interpreted differently

So if I'm reading this correctly, my coffee will taste better if I snort it? OK, I'll give it a shot.