Steal this rum

Participants received pins that stated, “I took the Stolen Rum Challenge.”

61% preferred Stolen Rum to Bacardi.

Stolen Rum polled its Facebook fans to see if it should share its recipe.

Stolen Rum sent an open letter to Bacardi offering up its recipe.

Stolen Rum Challenge prize pack.

New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests in November 2011 modeled on the well-known Pepsi- Challenge in an attempt to prove that Stolen Rum is the rim of choice for consumers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.