Parc Olympique Lyonnais

The new 59,186-capacity Parc Olympique Lyonnais is designed to represent the aspirations of the eponymous local football club, and also of Lyon itself. Populous Activate was commissioned to design the wayfinding strategy and signage for the stadium and surrounding car parks.

The goal of the wayfinding and signage program was to give people the freedom to navigate the stadium easily while they enjoy the events there. This included directing nearly 60,000 people to their seats from multiple points of arrival, as well as sending them out the right way after events.