An agent’s most important resource is their time. However one time consuming responsibility of agents is lead generation and nurturing. Despite all of our modern technologies, many of us answer our phones and far fewer answer our emails. The statistics below are intended to increase your chances of getting in contact with buyer and seller leads. Whether you are cold calling potential prospects or getting in touch with a previous client for a referral, follow the tips below to increase your chances of getting ahold of leads.

Most agents are opinionated about door knocking - they either love it or they hate it. Going around knocking on each door, introducing yourself, and handing out marketing materials is not every agent’s cup of tea - but some are better at it than others. However, door knocking is one of the quickest, most cost effective means of getting yourself directly in front of seller leads. Below we’ve outlined the pros and cons of door knocking so that you can decide if it’s a good marketing opportunity for your business.

Wearing shoes indoors seems to be an American norm. Asking guests to remove their shoes can be inhospitable or even rude to some. When your client is having an viewing or an open house, they may ask you if guests can remove their shoes upon entering. Make the following considerations below to see if requiring guests to remove their shoes would be appropriate for your open houses or showings:

Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.

Let’s face it, 2017 is a sellers market and there’s not a lot of bargaining room to ask for major repairs. Many buyers agents are being pressured into skimping out on their client’s repair requests, for fear of losing out on a sale. However, the buyer's agent duty is to negotiate in their client’s favor, while remaining professional. Home buyers are also more likely to experience buyer’s remorse when their new home requires a face lift. Use these negotiation tactics below to remain competitive in this year's seller's market while fighting for your client's best interests.

Market reports are not every agent's favorite activity. However,
studies show agents who commit to this data-driven process gain qualified leads. We’ve provided the steps to creating your first market report and what to expect in return for churning reports for your target market on a consistent basis.

Working with listing agents can tough in 2017. Markets like Phoenix, Dallas, and Sacramento are experiencing an upturn in competition. Many homeowners are reporting offers on their home, even though their home is not on the market. If representing a buyer, it’s important you do the best you can to get your client a home in this heated market. Check out this list of secrets top listing agents don't always disclose to buyer’s agents.

If you’re anything like me, you know how important being able to work on-the-go is. For you, I imagine that between time in the field, meeting with clients, and all the driving you have to do, your time away from a desk is spread pretty thin. That’s why working mobile is so crucial, you don’t want to let valuable leads get cold or let opportunities go stale. The best news is that you don’t even need a physical office to do this anymore.

In today’s market, it is becoming more and more critical to be mobile. Why? Consider who you are trying to sell to and ask yourself this: would I want to buy from me? Am I able to be responsive no matter where I am or what I might be doing? I’ll explain some advantages of having your business with you at all times, right in your pocket.

As Real Estate professionals, you know that the industry is in a constant state of flux. You also know that the market can change in an instant, which is why it’s important for you to be ready for just about anything. However, some changes can be a bit predictable - like the fact that Millennials are quickly becoming the next generation of home buyers.

Are you ready?

As a part of the Millennial generation, I chose to write this blog from my own perspective in hopes of shedding some light on what my generation values in the professionals we choose to work with. Although we may have more to think about financially (or at least I do) than we would have expected - like paying off our student loans and such - for the most part, we aspire to invest in our own home one day rather than just renting in trendy neighborhoods.

Growing up with the internet so easily available, even more so now with our mobile devices and apps, we’ve become accustomed to having information accessible in the palm of our hands - literally. This means we aren’t the most patient people on the planet.

We also LOVE our social media accounts, like Facebook, Instagram, Pinterest and Twitter (just to name a few), which keep us in the know at all times about our friends, families and even world events.

If you're like many real estate pros, you understand the concept behind and benefits of search engine marketing and search engine optimization, but you have barely scratched the surface on understanding how to get the best return on your marketing investment. Let's dig a little deeper with a look at some real estate search engine marketing definitions and strategy FAQs.