Email Marketing 101

[vc_row][vc_column][vc_column_text]Email marketing is not dead. It's very much alive, in fact, it has a lot of potential. People, aka potential customers, pick up and change social media channels all of the time. Changing your email is a hassle. The single biggest regret that anyone building an online business has is not starting their email list sooner.

You have only 3!!! seconds to capture the attention of your email recipient, which means you should put a lot of thought and detail into the first impression.

Some people send emails, without a pre-header copy, or if they do, it's "To view this email in a browser, click here." Moreover, often people build their emails as an image (a bad practice too, by the way), in which case the pre-header looks like a bunch of code or a very long URL.

Test out the emails to yourself first, and put yourself in their shoes. Think, "Are my emails valuable to my clients?"