High Risk Merchant Account for Marketing Businesses

Why
are merchant accounts so essential for SEO services and internet
marketers?

With
the advent of the internet a new lingo has come into place, SEO being
one of them. In fact, you must be already aware that SEO or search
engine optimization is what decides the visibility of your website on
any internet search engine. Basically, SEO is all about how you
structure your website and how search engines recognize the keywords.

There
is another phrase that is doing the rounds – internet marketing
firms and companies and online merchants. What are these companies and who online
merchants are, let’s see.

Who
is an Online Merchant?

Anybody
who trades online is called an online merchant. Today you can
purchase several kinds of products right from clothing to household
goods to electronics to just about anything on Amazon and other such
online stores. You can also sell or purchase several services like
SEO, counseling, web designing, marketing etc.

The role of SEO services and online marketing

Just
like people chance about brick and mortar shops, people need to find
you on the online market. This is where the SEO services and online
marketing enters the picture. Your business needs exposure to grow;
it needs to have a significant online presence. A SEO provider’s
job is to help people discover your firm or company and convert those who
come there to become your customers.

This
is far cheaper and effective method of marketing than the traditional
marketing methods.

How are Internet Marketing Companies different?

Actually
SEO is one of the many functions of an internet marketing firm or company.
Besides SEO services this company practically manages everything
related to your company on the internet. Right from designing your
website, putting up appropriate content on it, keeps track of any
online chatter about your company, and organizing everything. In
addition to that, an internet marketing company also manages:

Ads
spend optimization:
It is the duty of this company to ensure that your investment in ads
such as pay per click brings you adequate returns which can be
profitable later on.

Site
optimization:
An internet marketing company also makes sure that the number of the
landing page turns into conversions too.

Merchant account and SEO services

A
merchant account is a unique account primarily for online marketing.
This account is not dependent on a card or signature to operate; in
fact, it doesn’t even need a physical debit or credit card. Using a
virtual terminal, traders can accept and remit payments online. Via
automated credit card processing the payment is directly transferred
to the designated account. It is a hassle-free method of online
trading that is in vogue in today’s times.

But
getting a merchant account is not simple. There are certain criteria
which a business should meet before you can open a merchant account.
Some businesses are termed high risk and often these businesses find
it hard to obtain loans or open merchant accounts.

SEO’s are high risk industries

Despite
all internet marketing companies thriving today because of the spurt
of startups and new businesses, they are deemed to be high risk
merchant accounts. These new businesses need to make their presence
on the World Wide Web. It is paramount that they keep up with the
ever changing trends online. Their success primarily depends on:

Timely
and prompt customer service

Technical
skills.

Why are SEOs high risk accounts?

Probably
the reason that these businesses are considered high risk is because
of the nature of the business which is not tangible. Banks also shy
away from SEO and internet marketing industry because of the record
number of scams and malpractices. This industry though rapidly
growing is still very nascent and the risks involved are very high.
As a result, the chargebacks too are pretty high.

Despite
these misgivings, it is crucial that SEOs and internet marketing
companies discover a good merchant account that will help them be
more profitable.

Which
is the most suitable merchant account for SEOs

Every
Merchant account is unique with its own features and rates and
services. Therefore, it is important that you identify a merchant
account that is suitable for SEO services.

At
this juncture, you should realize that all SEOs’ and internet
related businesses are essentially selling their services online
unlike other companies which sell products. As a result, to set up an
ecommerce website you need a virtual shopping cart and the related
software.

Your
account should also be able to handle recurring billing because
invariably your clients will be with you for all their SEO needs. It
becomes crucial that you have multiple payment gateways to smoothen
the payment procedure. Your business style should be user friendly
and convenient to your customers.

Is
it possible to have both domestic and offshore options?

The
two terms that you will come across often in the online merchant
community are – Domestic account and offshore options. As the name
suggests, domestic account is the one that is opened in your home
country in accordance with the prevailing rules and regulations.
While offshore accounts are those that are opened in other friendly
countries outside the “shores of your country.”

What
is the need for offshore accounts?

Because
of the high risk nature of merchant account the standard banks often
deny or shutoff credit card processing for your business. This leaves
you with no option but to go offshore.

Offshore
accounts have fewer regulations and are easier to maintain and
access. But the security that domestic accounts offer can’t be
overlooked even though the rates are lower and not promising.

Most
of the high risk businesses invariably have an off shore account
because traditional merchant account providers do not approve of
these businesses.

We
understand SEO better than anyone else

If
you own a SEO service providing business or any internet market
related company, you would have realized by now how difficult it is
to get a merchant account. If credit card processors like PayPal and
First Bank have denied you because of the inherent risk, you are at
the right place.

We
understand the market better than anyone else and have the required
expertise in the field to keep you afloat and profitable. Our rates
and features are competitive and affordable. For all your queries
regarding merchant accounts do not hesitate to contact us.