(Dallas, Texas) May 23, 2016–Founder/Creative Director of Creative Juice Online and a 30+ year veteran in the music/entertainment industry, Rikki Rincon, has joined forces with Music Access, Inc. CEO/Robert Gonzalez to form and launch Music Access Latino, a recording/distribution division that will focus on today’s hottest Latino talent. Rikki Rincon is now President of this newly formed division.

Over the course of his career, Rikki worked as production management, sales and event execution for concert productions in the Texas Region including talent booking, media relations, press junkets and more. Talent and media works included but not limited to Selena, Oscar D’Leon, Brian McKnight, SWV, Havana NRG!, Grupo Niche, Tito Puente, Tito Puente Jr., Celia Cruz, Run DMC, Cypress Hill, Nia Long, Fat Joe, Notorious B.I.G., Chayanne, Luis Enrique, Stevie B., TKA and most recently The Effinays to which have signed with Music Access, Inc. From the early 1980’s Rikki worked marketing concepts/music programming and on air talent with radio properties KNON 89.3FM, 100.3 KJMZ, K-104FM, KICK 99.1FM and KHYI-Y95.

Rikki is a contributing writer for Monster Nation Magazine, a global online magazine for Monster Products, Inc., the creators of the best headphones, speakers, audio cables and more. Monster Products, Inc. created the headphone for the now global Beats headphones. Rikki reports on entertainment from around USA and internationally to their online magazine. Rikki also is a contributing writer and at digital strategy partner with Mercado Bilingue Magazine, a Dallas based magazine both print and online.

Next, Rikki is a four way partner in chikiPoP, a music label launched in 2015 to target the emerging youth marketplace with an emphasis on talent ages 8-15, Latino, Urban, Pop and other genres with partners at Music Access Inc, C-Factory Productions and El Creative Ad Agency.

Rikki’s goals and intentions with this new venture with Music Access Latino is to focus on raw talent, not fabricated studio talent and as stated by Rikki “Not just any talent will walk through these doors to the studio, I am only focused on discovering hot, raw talent that lives, breathes music and are perfectionists at their talent and carry a nice balance of talent and personality, from there I can help them along the way. It’s great to team up with the talent of Robert Gonzalez, CEO of Music Access, Inc., his work ethic and ability to set trends and forecast in this industry was fundamental to my decision in Music Access Latino”.

Most recently, the world discovered what was strategically worked on since 2015 and that was the acquisition signing of the Buena Vista All Stars from Havana, Cuba, former members of the world famous Buena Vista Social Club. This news was so huge Billboard requested an exclusive. From this news agencies worldwide have started rolling out story after breaking story. In 2016 the Music Access, Inc./Music Access Latino division will record the new project for the Buena Vista All Stars so the legacy will continue.

Setting to release on July 8, 2016 will be The Effinays project called “Yellow Blue” via Music Access, Inc. and together our team is working diligently to provide their fans and new ones something special. From Funk, Reggae, Latin Alternative, The Effinays are sounding super nice. Contact Rikki Rincon at Music Access Latino you may reach him at r.rincon@musicaccessinc.com.

Rikki’s current professional profile includes:

CEO/Creative Director, Creative Juice Online

President, Music Access Latino, a Division of Music Access, Inc. (Label/Distribution)

Music Access Inc. is operated and owned by Robert Gonzalez, CEO and is your source for Music and Video Distribution. Some of our vendors include Universal, Sony & BMG, EMI, and E1/Koch. We offer servicing on a retail and wholesale level. On the retail side we offer mail orders, hard to find CD’s, disc restoration, and have the music you want to hear early via pre-orders. On the wholesale side we offer cd manufacturing, artist development, physical/digital distribution, and indie and national placement. Whatever you may need we have your music needs covered.