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Xbox One will receive ongoing performance-enhancing updates over the cloud, Microsoft corporate vice president Phil Harrison has stated.

Speaking with MCV, Harrison said, “The way in which you keep the market fresh is keep the technology fresh and keep the development ecosystem growing so that new and exciting experiences are coming out. And with Xbox One using the power of cloud we can add features, we can add functionality, we can have performance increases over time. I think that will keep the platform very fresh over a long period of time.”

On the nature of the cloud and digital content, Harrison continued, “On a macro-global scale, the world is clearly moving in a digital direction. It is, I think, an unstoppable, inexorable momentum.

We are going to see the world be truly digital. But with Xbox One we quite correctly give people choice. They can consume and play games on disc, and get all the benefits of that.

Or they can consume games digitally. Remember our games will launch day-and-date on both digital and physical, so it’s up to the user to choose which medium they want and have the benefits of either method.”

Xbox One’s cloud tech has been demonstrated in Titanfall and Forza 5 so far, handling AI soldiers and Drivatar racers respectively. Are you sold on the idea? Let us know below.