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Female fans normally know more facts about what’s going on than men do anyway. I’d say they’re a more intelligent fan on top of that. They normally know more about what we’ve done than we know about what we’ve done. --- Tony Stewart

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There are female fans who take apart engines and will take you apart if you have a problem with that; who are drawn to the danger and mystery of the sport; who watch races on TV to witness pure passion and unscripted emotion; who love the camaraderie of these family-friendly festivals; who feel the nervous anxiety of the lip-biting wives atop the pit boxes. --- Andrew Giangola “The Weekend Starts on Wednesday”

WEEHAWKEN, N.J. (Oct. 16,
2012) – Tissot, a
manufacturer of Swiss watches since 1853, will be the primary sponsor on
Danica Patrick’s No. 7 Tissot / GoDaddy.com Chevrolet in Saturday's NASCAR
Nationwide Series race at Kansas Speedway in Kansas City, Kan. Patrick, who is in her first full
season in the Nationwide Series, is coming off an 11th-place finish in
Charlotte. Entering the Kansas Lottery 300, she is ranked 10th in the driver
point standings with four races remaining in the 2012 season. Saturday’s race will mark the
third time in as many years that Patrick will drive the No. 7 Chevrolet for JR
Motorsports with Tissot as the primary sponsor. Her other outings in a
Tissot-sponsored car were 2010 in Fontana, Calif. and 2011 at Chicagoland
Speedway in Joliet, Ill.“I have had an outstanding
relationship with Tissot over the years and it’s always an exciting time --
both on and off the track -- when Tissot is the primary sponsor on our JR
Motorsports car,” said Patrick, who has been a Tissot ambassador since 2005 and
has her own signature Tissot-designed timepiece – the Danica Patrick Limited
Edition T-Race, available at retailers nationwide. “Danica’s electric fan appeal brings an
enormous amount of enthusiasm and energy to Tissot,” said Sharon Buntain, Brand
President Tissot, U.S. “She is a terrific partner who champions our values of
cutting edge technology, precision and innovation. We are proud to have her on
our team.”Saturday’s race will mark the
second appearance for Patrick at the Kansas 1.5-mile oval. In her other
appearance – October 2011 – she started 15th and finished 15th.“The Kansas track has undergone a
repaving since the last time I competed there, and what we learned at
Kansas last year will most likely not apply to this year’s race,” noted
the 30-year-old driver. “I look forward to the new challenge in Kansas and am
optimistic about closing out the 2012 Nationwide season with successful
performances.”Patrick was a part-time racer in
the Nationwide Series the past two years while competing full time in the
IndyCar Series. She is the only woman to win an IndyCar Series race (2008 in
Japan) and her fourth-place finish in the Las Vegas Nationwide race in 2011 was
the highest finish for a woman in NASCAR history.Patrick will perform double duty
at Kansas Speedway October 20 and 21 as she will also compete in Sunday’s
Sprint Cup race for Stewart-Haas Racing.-Press Release and Photo
Courtesy of DMF Communications for Tissot