Our Fire Safety Mascot Firepup®

In 1986, National Fire Safety Council, Inc. (NFSC, Inc.) developed Firepup®, a friendly Dalmatian cartoon character, in an effort to make learning about fire and burn prevention and life safety issues, fun, entertaining, and non-threatening. Firepup® was developed to be a friendly and positive role model for children. He has proven to be a successful learning tool used by fire prevention officers and teachers across the country.

Firepup® has joined the ranks of many firefighting agencies throughout the nation. Fire prevention officers have used Firepup® in fire safety presentations to children in thousands of schools.

Firepup® appears in NFSC, Inc. fire and burn prevention education programs and materials used by fire prevention officers and teachers. This adds continuity to the programs and identity to the organization.

Firepup®’s image is also portrayed in a life-size costumed character. The character is treated as an auxiliary fire prevention officer by many fire departments.

Firepup® has become familiar to hundreds of thousands of children from all over the country who view Firepup® as a role model and trusted friend.