The Elements of Content Strategy

By Erin Kissane

Release Date: 2011-03-08

Genre: Internet

Score: 4

4

From 34 Ratings

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Description

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

Reviews

Helpful

4

By Hodcarrier

It's good for the same reason it is hard to read. Lots of information. It can get dry, but I have a feeling it will prove more and more helpful to me as I dig deeper into the field. For that I'm grateful.

Content strategy is always the hardest part of every website project

5

By jmulkey

This book gave me a plan of attack for each new website that I hope will make me a more effective web designer. Time to go make websites.