"Bold and Beautiful" celebrates 25 years in France

The Associated Press

Posted:
06/13/2014 10:05:34 AM MDT

Updated:
06/13/2014 10:05:35 AM MDT

Click photo to enlarge

?The Bold and the Beautiful? cast members Kimberly Matula, right, Darin Brooks, left, and Kelly Kruger chat prior to film a scene, in the Trocadero gardens, in Paris, Friday, June 13, 2014. The US series, decamped to film a series of episodes in front of the Eiffel Tower this week celebrate 25 years of being broadcast in France. (AP Photo/Thibault Camus)

PARIS (AP) — It's a soap opera about fashion, glamour, romance and heartbreak — so, rather fittingly, the "The Bold and the Beautiful" has gone to Paris.

The U.S. TV series is filming several episodes in front of the Eiffel Tower this week to celebrate 25 years of being broadcast in France.

The series — which says it's the world's highest-rated daily soap opera with an estimated 26.2 million viewers — owes its longevity to its international allure. It's especially popular in Italy and France.

Scott Clifton, who plays Liam, one of the series' main stars, says "it's about beautiful people designing beautiful clothes, beautiful jewelry and accessories."