It’s been a few years since Ian and I started getting to know you. In that time, we both gained some valuable insight into your inner workings and quirks; both good and bad. We had our ups and downs, and things actually started to look a little bleak for us. However, I wrote this letter to tell you something very important.

We haven’t given up on you yet.

It was decided that the way we approached you was perhaps not the most ideal method. Dreaming of a big, celebrity status for our firm? Yeah, that’s dumb. Tackling on clients from all industries by the truckloads? No way, we like having lives too. Offering a ton of services for diversity? I’m sure those clients can find pros who are way better at it than we are.

I learned something when I was a young pup in school. A teacher taught us the value of the KISS principle. In short, KISS stands for “Keep It Simple, Stupid”. That’s right, he actually used the word “stupid” in school. He was our Coach Carter. 🙂

Delving further into that, there’s also a handful of sayings: a picture is worth a thousand words, less is more, the road less traveled, etc. You see where I’m getting at?

So, we’d like to make something clear. We still love you, web design. We’re just going to love you more simply; one that will benefit less people in a bigger way. That sounds appealing, doesn’t it?