Jewellery Quarter PR agency Rewired has won a tasty new contract in the shape of the BBC’s Good Food Show Winter.

The firm will be working with event to deliver PR and media relations activity in the Midlands in order to raise awareness and boost ticket sales.

The event, which takes place at the NEC next month, will welcome live shows from Great British Bake Off presenters Paul Hollywood and Mary Berry, Michelin-starred chef Tom Kerridge and broadcasters the Hairy Bikers.

Rewired’s brief follows its recent work with The Ticket Factory, the ticketing arm of the NEC Group.