Well, at Rival IQ (disclosure this is my company) we make it easy to compare and contrast the social and online presence of companies in what we call a “market landscape”. Inspired by the Sochi Winter Olympics, I put together a landscape of some of the National Olympic Committees that are in Rival IQ to see what I could learn.

A quick look at Facebook posts by engagement rate [ (Shares+Comments+Post Likes) / Page Likes] quickly surfaced this post as one that performed WAY above most other posts.

Look at the total engagement: 57K post likes on a page that had 95K total page likes at the time the post was made. That is over 50% of the followers engaging! Even more valuable were the 4,200 shares, which is likely where the new page followers came from since the people seeing the post initially were already following the page.

By the time I looked at this post a couple days after it was made, their following had increased to 142K. These people are perfect targets for updates from the Czech team. If I were in charge of social media for the team, I would be pretty happy right now.

As we continue to dig around Winter Olympic related insights, we will certainly share the things that stand out in one way or another. If you want to explore yourself feel free to make a copy of my National Olympic Organizations landscape or my Team USA 2014 Olympic Sponsors landscape in your own Rival IQ trial account and see what you can learn.

While we may not all have the power of national pride coupled with the Olympics to leverage a photo like this to grow our Facebook reach, it’s important to note that sometimes timing combined with the right “ask” can drive tremendous success.

Have you tried asking for likes or retweets for your brand? What kind of results did you experience?

John Clark is the Founder/CEO of Seattle based, Rival IQ. The company provides an easy to use competitive analysis solution for online marketers. Improve your own marketing by learning from others.

How Can We Help?

Want more great content like this?

A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!