From Susan Eisen, LIFETAG Medical ID creator, designer, and company President

I am a professional jeweler, and for the last 8 years I've had Type
1 diabetes. While I know I should wear some sort of medical ID jewelry,
I have always strongly disliked every one on the market. The medical
IDs available either looked too cheap and ugly, or, if it looked like
fine jewelry, the medical ID would be masked and would be impossible
for anyone to see my medical condition. Most people, including me, feel
that having diabetes is a private issue and don't want everybody to
know. This was my dilemma.

Up until now, the medical ID jewelry available had not been designed
to discreetly alert people who need to know about your medical
condition. Because it is so noticeable, it arouses unnecessary sympathy
from others about one's medical problems.

Besides, the real reason I was convinced to design my own medical ID
jewelry was that the medical id jewelry on the market would break
easily and was always showing up in my jewelry repair shop. People were
upset because their medical ID was constantly breaking, and worried
that if they had to leave it too long, their medical condition would be
unnoticed.

As I mentioned earlier, I am a jeweler. So I said , "Who'd be better
than me to design a medical ID that would make people feel safe, be
invisible to the public eye and yet do its job?". Putting my jeweler's
mind to work, this is what I came up with after four years of research
and development...LIFETAG Medical ID.

Susan Eisen Fine Jewelry and Watches was founded on May 8, 1980 by
Susan Eisen. Her credentials include Graduate Gemologist, GIA,
Certified Gemologist Appraiser, AGS, and Master Gemologist Appraiser,
American Society of Appraisers. As a diagnosed diabetic, Ms. Eisen
wanted to help others, as well as herself, be able to find and wear
stylish medical identification that could also help save your life in
case of an emergency. With this idea, LIFETAG Medical ID was born.