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Sunway Le Cordon Bleu comes up with chopsticks in Ang Pow

In conjunction with the year of the curious monkey, GOVT have designed a simple Ang Pow for its client Sunway Le Cordon Bleu, a culinary arts school.

This simple giveaway was created with the Lou Hei in mind. Using the chopstick to clip the money in place, the agency created a simple interaction with the audience that allowed them to symbolically pull the “Yee Sang” to represent prosperity, and also retrieve the money within to literally enjoy their newfound wealth.