Wal-Mart 'Fat Girl Costumes' Wear Thin With Twitter Critics

Wal-Mart was recently called out in a customer tweet for labeling a Halloween section on its website "Fat Girl Costumes" – as in costumes to be worn by fat girls, not if you want to go trick-or-treating looking like a fat girl.

Jezebel first reported the hurtful label after noticing that an online customer tweeted a screenshot of the website on Monday, criticizing Wal-Mart for its poor choice of words. Soon enough, Wal-Mart tweeted back at the woman from its corporate account with a semi-robotic acknowledgement.

@ItsWithaY Your comments and suggestions are important to us and help make Walmart even better. Thank you. -Nao

And soon enough, other Twitter users logged onto the mobile website site, confirming with their own screenshots the shameful moniker. Some suggested that perhaps the label was used as a placeholder by a website developer, and never changed before being published.

Other news outlets began picking up the story, and the outcry intensified.

Before long, the section had been taken down, and the company released a statement of proper apology.

"We first heard about it this morning – our teams immediately engaged, we’re working to remove it as soon as possible and make sure it never happens again," Wal-Mart spokesman Ravi Jariwala said in response to inquiries from Buzzfeed.

"This never should have been on our site. It is unacceptable, and we apologize. We are working to remove it as soon as possible and ensure this never happens again."

After Wal-Mart fixed the section heading and reinstated the page, one cheeky Twitter user noticed an unfortunate banner ad that now appeared above the section.

Wal-Mart was recently called out in a customer tweet for labeling a Halloween section on its website "Fat Girl Costumes" – as in costumes to be worn by fat girls, not if you want to go trick-or-treating looking like a fat girl.