Jack Link's - Hangry Moments Website

Anger is the Internet’s most viral emotion. The problem is obvious: people are hungry. And those people are putting the entire World Wide Web at risk.

Jack Link’s asked us spread “ate” instead of “hate”, so we built a website to identify, track and solve Hangry Moments. We gathered Hangry facts, developed a Hangry Heat Map to track real-time #Hangry tweets across the nation, and empowered fans to respond with jerky GIFs and messages of hope. We also made it easy to buy jerky directly from the site so people could stop Hangry Moments before they start.