Moving beyond the existing targeting options, language and location, brands can now target users based on:

Gender

Relationship Status

Education

University/College (in school, alumni, year, major)

High School

Workplace

Likes

Interests

In other words, brands and advertisers will generally know a lot more about Facebook users' information. Using this feature brands can write messaging that speaks directly to target audience likes and interests. Facebook hopes that "Page Post Targeting Enhanced" will create a more appealing environment for advertisers by demonstrating that Facebook really does have the user reach that they claim.