Instagram is quickly becoming the ruling Queen to Facebook’s king consort of Social Networks. Hopefully, you are already implementing an updated Instagram strategy for your business in 2019, but we want to share some additional tips for having your best year EVER on Instagram.

The thing I love MOST about marketing is when a campaign takes off. Celebrating successes with clients is the kind of satisfying high that draws people into the industry in a constant stream. The HARDEST thing about working in this field, though, is when an advertising campaign or initiative completely flops.

Looking a client in the face (thanks to our friend video chat) and telling them you won’t be hitting your numbers after spending their hard-earned dollars is what keeps folks like us up at night. It’s the reason for that little voice of doubt in the back of every freelancer's mind telling them they’ll hit “publish” on their campaigns and hear crickets. Telling them that they don’t have what it takes to make it in this space.

Instagram is quickly becoming the ruling Queen to Facebook’s king consort of Social Networks. Hopefully, you are already implementing an updated Instagram strategy for your business in 2019, but we want to share some additional tips for having your best year EVER on Instagram.

If you have a website and are interested in monetizing it, then you’ve probably heard of search engine optimization (SEO). The world of SEO is expansive and can be a little intimidating, but fortunately, you don’t have to be an expert to make it work for your business.

As digital marketers, SEO is a core competency of The Caruana Group, both for ourselves and our clients. We help make websites more visible through advanced SEO tactics, and by offering content creation for companies to post to social media and their websites. Here’s a quick inside look at how we do SEO…

High-quality visuals are not optional if you want your business to be successful on social media, but you don’t have to be a professional photographer to take great photos for your audience. Whether you’re taking photos on an iPhone, Android or point and shoot camera, here are a few ways you can up your photo game in 2019.

Will Using Scheduling Tools Impact Organic Reach on Facebook?How to Use 3rd Party Apps to Your Advantage When Posting on Social Media

For a long time, marketers have been told to fight against 3rd party scheduling tools out of fear that your posts’ organic reach would be compromised. The idea was that Facebook would favor posts who used their native tools to post content, therefore spending more time on the site. For a while, Instagram would even punish those who used scheduling tools to publish by banning accounts and hiding posts.