Portland State University Implements New Parking Management Solution from Digital Payment Technologies

Digital Payment Technologies (DPT), a leading provider of multi-space pay stations and enterprise software parking solutions, and Portland State University (PSU) today announced the implementation of Digital Iris™, a cloud-based data intelligence platform that enables data analysis and visualization for the parking industry. Thanks to real-time data access and actionable information, PSU has been able to make data-driven decisions that have directly translated into measurable results. In less than six months of use, the university has made several adjustments to optimize parking revenue, increased compliance by 30 percent, and reduced collection times by 50 percent.

PSU’s parking landscape consists of eight lots serviced by 14 pay stations operating in Pay-by-License Plate (PBL) mode. The university implemented a PBL system from DPT in 2012 and has since experienced an increase in both revenue and operational efficiency. Digital Iris has allowed parking officials to further increase revenue and efficiency with real-time access to revenue and operational parking data.

“We are sitting on a mountain of parking data, but until Digital Iris, we had no easy way to extrapolate that data in a meaningful way,” said Jeff Mora, IT equipment and systems specialist at Portland State University. “Digital Iris allows us to analyze, visualize and share data in a matter of minutes, leading to fast, yet informed decisions that have helped us increase our revenue and operational efficiency.”

Illustrating the data-driven revenue opportunity, Mora explained how the university suspected one particular parking lot wasn’t making enough money and that the team had considered removing the pay station. By pulling up the revenue dashboard he had created in Digital Iris, Mora was quickly able to see that the lot actually brings in an average of $2,000 to $3,000 per month. Had the university removed the pay station, it would have suffered a loss in revenue

In another example, Mora described how the university made the decision to move one of the pay stations to the other side of a parking structure after Digital Iris showed that the new location would optimize traffic flow and increase the pay station’s usage. In addition to increasing revenue, the change is anticipated to increase customer satisfaction by placing the pay stations in a more convenient location relative to traffic flow.PSU is also in the process of changing a lot from permitted to hourly parking after Digital Iris showed the new configuration provided the potential for the lot to earn more than $20,000 per month.

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