How The Archers took Twitter by storm

Jane Binnion

As I write, I’m listening to The Archers omnibus following the Twitter storm after the previous day’s episode.

You might not think Archers’ fans are typical of the Twitter population but if you’re on Twitter during a normal episode you will see listeners using #thearchers to share their thoughts and the Rob and Helen domestic abuse story line has been huge on Twitter. When Helen stabbed Rob shocked fans nearly blew Twitter up. There’s very mixed feelings about the episode and the discussion is still going strong. One tweet that was retweeted more than 100 times was by Andrew Thackeray, who wrote ‘OMG! Helen. Glad it’s all been recorded. Cops will be able to listen to back episodes on iplayer & know what’s been going on.’ The excruciating story of Rob slowly but surely controlling, undermining and isolating Helen has really opened up the discussion and awareness of domestic abuse and the storyline has even made the national news.

Jane Binnion

Thomas, an IT student, has been on work experience with me and has been so brilliant. I totally recommend getting someone like Thomas yourself if you run a community project or small business.

These young people are so skilled and up-to-date they are worth their weight in gold. As I work in social media people think I’m a tech whizz, but actually my expertise is in the psychology of it all, so someone coming in and getting new systems set up has been a great help. And now Laura, my admin worker, has found the key to stopping those pesky cold callers I wrote about. The trick is to answer the phone with “Hello Jane Binnion’s office”, they put the phone down and remove me from their list. Give it a go.

There were lots of changes to Facebook pages again. While it drives me mad when I can’t find something, they are trying to make things simpler for businesses. However, when changes like that happen, it’s important to check your privacy settings as you can suddenly find your heartfelt Facebook posts have gone public without your permission.

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