Organised by Melton City Council, the annual Summersault music and culture festival evolved from previous events and required a fresh visual identity. Plural was approached to design the brand identity for the new festival, as well as all event collateral, and print and digital marketing solutions.

Melton's summer of fun

Project:
Summersault Festival Identity

Every summer, the music loving citizens of Melton take to the park to enjoy the sights and sounds of Summersault. The annual music and culture festival draws crowds from both the local township and surrounding shire as well as further afield. Working with Melton City Council, plural introduced a fun and contemporary brand which allows Summersault to stand out within a crowded season of regional summer festivals

Solution

Introducing a new name and festival location, Melton City Council were seeking a fresh, new identity to take them forward from what was Lakeside Live. Plural was approached to design and project manage event marketing collateral for Summersault Festival including event identity, print material and advertising and digital promotions. This incorporated a 30,000 print run of a full program and information guide, stage boards, promotional and way finding signage, large scale banner flags and local media advertising.

The success of the rebrand has seen the annual festival power on with the identity system used for three years running.