Future 50 in Focus

In recent years, cycling has become the country’s fastest-growing participation sport – but that popularity has attracted the big boys. Mark Shields reports on how one Future50 member has been evolving.

It is often said that creative businesses in East Anglia struggle to attract talented employees who are instead enticed by the pull of nearby London and the opportunities that exist there for ambitious people wishing to develop a career.

A social enterprise is hoping to take a further step in tackling “terrible” social mobility in Norfolk and Suffolk by offering young adults in need access to opportunities which help their better-off peers progress socially and in employment.