This year's Super Bowl may have been a blowout with the Seattle Seahawks steamrolling over the Denver Broncos, but the game itself was the most watched television event ever, with nearly 112 million viewers. Advertisers lined up to pay $4 million for a 30-second commercial spot during the broadcast--score! For the NFL as a whole, revenue passed $9 billion in 2013, while NASCAR inked a reported $8.2 billion in long-term TV deals with Fox and NBC, breaking records. The average NBA franchise commanded $634 million by a recent measure. Though up 25 percent over the previous year, that team value is dwarfed by Spain's soccer powerhouse, Real Madrid, which is now worth $3.3 billion, more than any other club on the planet. Join some of the biggest names in sports for an inside look at these multibillion-dollar athletic empires and a discussion of the challenges of remaining competitive, savvy marketing strategies and new opportunities on a global scale--and where the most important asset, the athletes, fit in.