Wie adallen93 das erste merchandising Abenteuer antrat

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Target Audience: University Students, ages 18-30
Benefit: Allen glasses block blue light from TV, computer and smartphone screens, making it easier to fall asleep at night.
Description: Allen makes special, night-time glasses with amber lenses that block out blue light emitted from electronic devices. Studies show that blue light reduces melatonin, the hormone that makes you sleepy, by 22%, making it hard to fall asleep after texting or watching your favorite episode on Netflix. With Allen glasses, consumers can be on the laptop right until bedtime without any side-effects.

Customer reviews tell us that our glasses are too much like safety glasses, and very unappealing. We need a solid design that makes the amber lenses attractive to customers, along with keeping its functionality (i.e. being able to fold in the same way etc.). We would also like the glasses to say "Allen" somewhere on them, but we currently have no font or placement preference. Feel free to be creative with everything else, from color to the "Allen" imprint.

Weitere Anmerkungen

We are hoping to start market testing this weekend, so we would like all designs to be submitted by Thursday morning at 10:00 am PST. Late submissions will be considered, but will not be given the same preference as earlier submissions. Multiple submissions by one designer are acceptable.