Prince performs during the "American Idol" finale show in Los Angeles May 24, 2006.

Prince performs during the "American Idol" finale show in Los Angeles May 24, 2006. (Kevork Djansezian/AP)

Jem AswadVariety

The Prince Estate and Sony's Legacy Recordings today announced a program to release multiple rare music videos by the artist dating from 1995-2010. The clips, which will be released in weekly batches by album, will be made available on all streaming video services. The first batch includes the music videos for 1995's "The Gold Experience" and 1996's "Chaos and Disorder" -- the last two albums of new material Prince released under his original 19-year pact with Warner Bros. Records -- including rarely seen videos for "Endorphinmachine," "Dolphin" and "Rock And Roll Is Alive! (And It Lives In Minneapolis)."

The video for "Endorphinmachine," which appeared on "The Gold Experience," was originally released long before the album, via the CDRom video game Interactive which came out on Prince's birthday on June 7, 1994. The video had only been available as a hidden prize for those who successfully navigated the game. "Dolphin" also premiered well before the album's release as the first video ever played on VH1 Europe in September of 1994. Meanwhile "Rock And Roll Is Alive! (And It Lives In Minneapolis)," a B-side from "The Gold Experience," was only shown as part of the VH1 broadcast special "Love 4 One Another" aired in January of 1997. The song was a direct response to the Lenny Kravitz single "Rock and Roll Is Dead."

These videos are accompanied by more widely available clips from the two albums, including "Gold," "Eye Hate U," "Dinner With Delores" and "The Same December." In the weeks ahead, dozens more rare videos will be rolled out -- see below for the complete list.

Sony Music announced in June an exclusive distribution agreement with Prince's estate for more than 300 songs from Prince's vast catalog dating from 1995-2010 (with a few lingering exceptions). Many titles from before those years, spanning Prince's original contract with Warner Bros. Records, which spanned 1977-95 and includes the hit albums "1999," "Diamonds and Pearls," "Sign O' the Times" and nine others will move over to Sony in 2021.

Prince's two all-time top-selling albums, "Purple Rain" (1984) and "Batman" (1989), as well as "Parade" (1986) and "Graffiti Bridge" (1990), are not included in this Sony deal; they are soundtrack recordings to Warner Bros. films and are subject to different terms. Also missing are several albums from the latter half of Prince's career, as well as a few Warner titles including "The Black Album," originally scheduled for release in 1987 but not issued until seven years later. According to the announcement, the agreement also includes rights to "other previously released material recorded post-1995 including singles, b-sides, remixes, non-album tracks, live recordings and music videos."

November 2from "The Gold Experience"EndorphinmachineDolphinRock and Roll Is Alive! (And It Lives In Minneapolis)Eye Hate UGold

from "Chaos and Disorder"Dinner With DeloresThe Same December

November 9from "Emancipation"Betcha By Golly Wow!Somebody's SomebodyThe Holy RiverFace Down