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James Allen vs Brilliant Earth

James Allen is a good online diamond retailer with 360 degree HD videos. How does it compare to Brilliant Earth? Read our comparison chart below.

James Allen offers HD 360-degree videos of every single diamond in its inventory. It is a solid customer favorite due to its user-friendly website.

While Brilliant Earth focuses on socially responsible diamond jewelry. Its philosophy goes beyond just conflict-free. All their diamonds come from mines with fair wages and safe working conditions. In addition, they also have lab created diamonds and use recycled metals.

Compare James Allen with Brilliant Earth, side-by-side. Read on for an in-depth look, including ratings, reviews, pros and cons.

Benefits and Features

Ethically-mined diamonds from Canada, Russia, Namibia, Botswana, and South Africa. Selection of lab-created and recycled diamonds.

Customer Service

24/7 customer service

Monday - Sunday 7:00 am - 7:00 pm (PT) by phone or live chat.

Data

Grading report, 360-degree HD video

Grading report; many diamonds have actual photo.

Return Policy

If you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. Free return shipping only applies to U.S customers and is limited to three per customer.

James Allen warrant that all items will be free from any manufacturing defects at time of delivery. James Allen will repair and maintain your jewelry for a lifetime. Lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.

Lifetime warranty against on all manufacturing defects. This does not apply to Brilliant Earth's collection of estate and vintage jewelry.

Resizing

All engagement rings and wedding bands, excluding eternity bands and alternative metals, may be resized once for free within the first year of purchase.

Any loose diamond purchased from James Allen can be exchanged at 100% credit for any replacement diamond of at least 2X or greater value. The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document.

Get 100% credit when you upgrade your loose diamond. New diamond must cost at least 50% more than the original diamond's value. Diamond must be in saleable condition with the original grading report. Upgrades are not available for lab-created diamonds.

Buying an engagement ring is a big decision and not just because of the cost. Whether you're looking for value, a huge selection, or sheer luxury, here's a list of the best places to shop for a diamond.

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