Packaging Trends, Design and Technology

minimalist

From artisanal boutique to superstores, the trend for minimalist packaging design continues to pick up pace. In this article, you can find 12 examples, including name-brand ketchup without the name, a CD packaged in bubble wrap, and a stylish kit for surviving the apocalypse. Tate Modern pale ale by Peter Saville and Tate Design Studio British design legend Peter Saville adapted his graphic identi... »

The minimalist packaging look appeals to many brands. It’s a selective creativity, using limited design elements to make an impact. While white space plays an important role in minimalist packaging, brands can still exercise their voice through typeface and color. However, minimalist packaging lends itself particularly well to products that market themselves as pure and natural. Therefore, a... »