The IP Office, which was launched in 2002 for SMEs, is now the market leader in its segment with global market share of over 19 percent. This business solution has the capability to serve SMEs with 5 employes to 380 in one location but has the scalability for 32 locations and over 1,000 users.

It can also start with analog, digital then IP, a call center feature, video conferencing and mobility.

“It is easy to use and install being it has a single platform and built from ground up for SMEs, no other has this capability,” he said.

These features, Doctor said, will address the challenges being faced SMEs globally on how to improve customer satisfaction, productivity, cost, market penetration, and better integration with partners and customers.

He noted there are over 780,000 micro SMEs in the Philippines that can benefit from the Avaya product, which is being distributed nationwide through its resellers and vendors.

Edgar T. Doctolero, country manager of Avaya Philippines, also said that to make it easier for the MSMEs to avail of its business solution, they partner with the telcos and banks.

“We have a lot of ownership models for SMEs to address the capital expenditure issue,” he said.

The IP Office is popular among the hospitality sector, airline, manufacturing, education, among others.

Doctolero expects sustained growth of the local unit this year as the government spending is going to trickle down to the downstream business.

“Government spending is one big factor because of the ripple effects to the downstream businesses, which are going to hire more people and that would enable them to look at technology to further enhance their operation,” Doctolero said. (BCM)