PENTAX Announces New K-x DSLR With HD Video

PENTAX is the latest company to come out with a DSLR that is capable of capturing HD quality videos. The new K-x also features Live View and comes in your choice of white, black, and limited edition red and navy body colors.

What really makes this camera appealing is its affordable price tag—the K-x single lens kit with body and a smc PENTAX DA L 18-55mm lens will be available in October for $649.95. Several other features also set this DSLR apart from other entry-level models, including the K-x's 12.4 megapixel sensor with sensor-shift Shake Reduction, the ability to capture 4.7 frames per second, and a 2.7 inch LCD with Face Detection autofocus. The K-x's video capabilities include the ability to record full 720p resolution (1280x720) at 24 fps using any PENTAX 35mm lens.

For users who are stepping up from a point-and-shoot model and prefer simplicity, the K-x offers a PENTAX Auto Picture mode and 10 scene modes. There are also a number of unique special effects and digital filters built-in to the camera that let you edit and process images without a computer.

The K-x includes a High Dynamic Range (HDR) image capture feature which blends three bracketed images into a single picture to give you the best possible shadow, highlight, and midrange detail. The camera supports a sensitivity range between ISO 100 and ISO 12800.

Unlike many DSLRs today, the K-x operates on AA batteries (lithium batteries, NiMH rechargeable, and alkaline batteries are accepted). PENTAX claims you'll be able to capture up to 1900 shots on a single set of batteries.

In addition to the K-x, PENTAX announced the smc PENTAX DA L 55-300mm F4-5.8 ED super-telephoto zoom lens. This lens will be available only in a K-x Twin Lens Kit package consisting of a K-x body, this new lens, and the smc PENTAX DA L 18-55mm F3.5-5.6 lens. The kit will cost $849.95. Other configuration options for the K-x include a twin lens kit for $749.95 that includes a K-x body, the smc PENTAX DA L 18-55mm lens, and the smc PENTAX DA L 50-200mm zoom lens.

The PENTAX K-x is available for pre-order in black or white at www.pentaxwebstore.com.The limited edition red and navy colors will become available at select locations to be announced.