Piers showed his outrage, saying: "I've watched what you did to my Life Stories set, and I am coming for you.

"I am coming for you and it won't be pretty, I can tell you.

"Revenge is always a dish best tasted ice cold."

He vowed to have revenge and stated how close he was to the This Morning studio.

Not satisfied with just one vendetta, Piers then moved on to call out Alan Partridge actor Steve Coogan after comparisons were made between his new show and the GMB host.

He said: "Well, compared to your [This Time With Alan Partridge] 7% of the ratings and our [Good Morning Britain] 25%... You're not coming back."

Piers Morgan vows revenge on Holly Willoughby (Image: ITV)

He also took aim at comedian and presenter Sue Perkins following the news she will not return to host the TV BAFTAs this year, Piers suggesting it was because of a joke she made about him last year.

And to make things worse, Piers then looked to address his 'weight issue' as he admitted to piling on the pounds recently, but said people can no longer call him 'fat' as he is 'identifying as trans slender'.

While he made his impassioned speech, brass music was played over the top, which co-host Susanna Reid described as "hippopotamus music".

Unhappy with what was being implied, Piers told the director to "come down and have a square off" for this 'fat shaming'.