The digital revolution introduces new platforms that require quick adaptation to keep up with time. Cultural institutions such as museums, galleries and libraries increasingly use social networking sites to maintain communication with their existing visitors and new, potential ones. The goal of this paper is to show how culture adapts to the technological advances and adopts habits to become competitive in today’s digital world. Unlike its mission, culture is finding itself on a turning point where it is necessary to decide whether to stay true to its tradition and respect it or to turn to its target group that is more interested in the new ways of sharing knowledge brought by the everywhere present digital revolution. Every approach to something unknown has its risks, but also great benefits. Although keeping social networks can take away the time and seem pointless to cultural institutions, long term they exceed the experience of museums, galleries and theatres after they close its doors. Social media continues the communication about what’s been seen and experienced through photos on social media and the ability to comment and start a conversation. Regardless of its traditional attitudes, culture is positively approaching digital changes in today’s changing environment and strives to be up to date with technology that extends its capabilities and experience.