Rotten fresh: can it get more crass?

Woolworths thought they had a great idea. It created an online gizmo which allowed punters to upload their chosen images of people killed or maimed or made mad by war.

The gizmo then created an image with the words ‘Lest we forget, Anzac 1915-2015’. At the bottom of the image the gizmo inserted the phrase ‘Fresh in our Memories’ and a Woolworths logo. Woolworths have an irritating singing commercial and other promotions using the word ‘fresh’.

Of the gizmo, someone asked ‘what 12-year-old intern thought that up?’ Being not-for-profit does not exempt an organisation from exhibiting basic levels of common sense and decency. If this sort of crappy, crass Anzackery keeps up ‘commemoration fatigue’ will be an inadequate term to describe a widespread public mood.