Only 35 per cent of just over 1000 SME owners have so far developed a dedicated company website, according to The State of the New Zealand Digital Economy report.

Just over 60 per cent said they did not see the value in having a website, despite the fact that 86 per cent of kiwis are now online and 80 per cent use the internet to make purchases, said the report.

With so many people shopping online, businesses were simply missing out from not having a website, said New Zealand Institute of Economic Research principal economist Shamubeel Eaqub.