Tag Archives: Marketing Podcasts

Sometimes in the PR business, we just have to admit guilt in
a little bit of shameless self-promotion. This is one of those times.

As we wrap up 2018, we’ve made tremendous progress on a
number of fronts, the most notable being the launch of the Shaping
Opinion podcast back in the first quarter.

We intentionally did not narrow its focus on the business of
public relations or as a how-to podcast. For that reason, you can Google the
term “PR podcast” or search for PR podcasts on iTunes and you may not find it.

The reality is we thought carefully about the mission of the
Shaping Opinion podcast. The focus is on the story, usually a story with appeal
to people well beyond the PR industry. Here are some excerpts from actual
iTunes reviews of the podcast:

“Every episode is a wonderful window into things I’d never even realized I was curious about.”

“When it comes to podcasts I’m a bit picky. With (literally) hundreds of thousands to choose from if I subscribe to a show rest assured it’s a cut above the rest. Tim has managed to take seemingly random topics from history, politics, popular culture, science and health and weave them together through engaging guest interviews who are experts in their field. Tim’s questions betray extensive preparation for each interview and the listener walks away with an in-depth understanding of the topic.”

“Listened to the one about the opioid epidemic. Great job interviewing others, and basically very well researched and I actually learned quite a bit. My fav part though is how all of the podcasts are WILDLY different.”

While the Shaping Opinion podcast will always have a
communications dimension, it will also likely have historical and cultural
dimensions as well. The topics are big topics. The issues are usually big
issues. Yet the stories likely will be ones you may not have heard before. And you will hear those stories from people
who’ve dedicated no small portion of their lives to the subject at hand.

Listeners aren’t bombarded with checklists or listicles. No
homework. The podcast does not get bogged down in PR tactics and PR industry
jargon. In the end, the goal is for you to come away with a deeper
understanding of something interesting that you may not have thought of before.

The Shaping Opinion podcast has a lot in store for 2019, and
its audience is growing inside and outside of the public relations field. If
you haven’t checked it out yet, you can find it on iTunes, Spotify, Google
Play, Stitcher, iHeart Radio, TuneIn or wherever you listen to your podcasts.

Pittsburgh, PA, April 16, 2018 — O’Brien Communications has launched a new episodic podcast called Shaping Opinion. The podcast features conversations between host Tim O’Brien and guests, where together they tell the stories of people, events and things that have shaped the way we think.

The first five episodes have already been posted to podcast feeds, in addition to the ShapingOpinion.com web site. In the first episodes, Shaping Opinion shares the stories of a business meeting with Mister Rogers; the time Beech-Nut Packing hired PR pioneer Edward Bernays who in turn created America’s iconic bacon and eggs breakfast; some things you may not have heard about the time Prince decided to change his name to a symbol; the PR magic behind the Goodyear Blimp; and how the deaths of seven people after taking Tylenol in 1982 ushered in a new era for how companies and organizations respond to crises.

Subjects may range from sometimes the well-known, to forgotten, little-known, or under-appreciated stories, but always, they represent change. A turning point that marked a significant shaping of the way we think.

O’Brien Communications’ Shaping Opinion podcast is available on iTunes, Stitcher, Google Play, Amazon Echo Dot, Radio Public, iHeart Radio, TuneIn and where you find your favorite podcasts. You can follow Shaping Opinion on Twitter @ShapingOpinion, on Facebook and on LinkedIn, and you can get Shaping Opinion in your inbox. Show note pages at ShapingOpinion.com include bonus content, links and detailed information on each episode.

About O’Brien Communications

In 2017, Expertise.com recognized O’Brien Communications as one of the top 14 PR firms in Pittsburgh. Founded by Tim O’Brien in 2001, Pittsburgh-based O’Brien Communications builds its client service with a focus on: Corporate Communications & Strategic Planning; Marketing Communications; Public Relations & Media Relations; Content Development & Professional Writing; and Crisis & Issues Management. Clients have ranged from Fortune 500 corporations to nonprofits and emerging start-ups. Learn more: @OBrienPR, www.OBrienCommunications.com