Google: Friend or Foe? MC Hammer Coaches Snaps!

7/28/2013 10:30PM

Rapper, dancer and entrepreneur MC Hammer has performed on stage in front of thousands. Now, he's one-on-one with Snaps!, a startup that allows users to add virtual content to new or existing photos. Hear what he has to say about Google Glass and augmented reality.

This transcript has been automatically generated and may not be 100% accurate.

... I ... the ... you're ... you're really well are you getting ... to test the go you'll never know the Dado in use as moving pace of its top world which is ... always invigorating of the same time you know you gotta ... gotta make it work right ... yes exactly I know that the label got to do today probably step up the pace a little bit ... and ... I'm sure that ... the people of doing now with all wing of this journey ... we congratulations on continuing the journey ... aren't they ... at this stage right now to give a flight ... of real very quick cousin Kate somebody comes in an email having to reopen ... the description of coffee and snacks and the mobile platform in the neck band ... I aam seen content of last year the ... Vedic content ... content brand content ... and making me user generated a creative ... with its branded ... I would get one ... right down to nuts and bolts ... it's barely there and ... competitive market speaks to me ... and I wanted to just thought you point out of the differentiator between you and some competitors and tell me what Bill competitors are who they are ... our house ... so the boat them all but it's a it's certainly very crowded ... I think we carved out ... a new states than actually unchartered territory ... so we're using augmented reality to create a new form of visual communication ... I'm that haven't been done on a mass mail yet obviously the blessing of the two laps in ... but it's not can it be applied to the masses ... were doing on smartphones ... which means that you know just about everyone ... in the country around the world that started to accept that smartphone ... so you know I think when we think about ... me he can count ... on ... it in Adobe on Twitter Legal D on Instagram ... we go beyond just posting images on tumbler entrance ... and it's Guinea go towards ... nowhere first might bring and ... in self expression ... and that's what snacks allowance ... on and so by using GPS a startling reality with making the whole idea of ... visual communication ... aam and taking it to you absolutely the next level in a way that ... they're there is no one else out there doing and in a way that we are right now so you don't really have to forgive determine who will glass is and and and other gardening on made up of ... the augmentation space ... using mobiles not it's in your competitors because ... you guys have a knock on every word right ... yet so so yes I think if anything ... well it's the goal of actually ... operate in an error in at educating people about augmented reality ... so they're letting people know this is a new technology right ... side in minority report with Tom Cruise ... on gold ring and XY ... but now snaps of making it means treating and bringing into the brands you know when you get in you know ... you know the films you know so ... of actually helping us are helping to send it seems that they're not a competitor that doing ... something that ... they wouldn't want him to talk about traction and grow ... because we gotta get in ... we have to try to get all that you get a lot of the pre much with wit u are now traction ... until scaling and root out with an accomplished so ... it's the snacks launched about five months ago ... I on the track and anger and pain in the DNA thing and that we the ... we've signed up over two dozen client it's ... our work and vertical including al ... CPD ... retail ... home TV ... music ... aam said this a number of articles and ... what we're seeing wicked sweet tooth ... and I'm obviously is so critical for ubiquity ... for a new type of communication it networks across all different ... you know all the vertical so it works really well we dislike in Oman for the pet shop boys and teach on ... Andrew loved ... the now and often very different kind hearted straight and then at the same time next week launched a campaign for Kate stayed ... and we get a campaign for next week ... perhaps there are the travel channel ... these are all different types of wines that are using ... snacks you engage their consumer of their fanbase in any way are you so a lot of practice would you give them all the analytics that are unable to get him ... back inside ... so that he and again ... the content so this year to be dogged reality but as the Cedar generated ads ... and again again and let it up today ... so I'm like a typical ad network and gift giving day and when you are also giving the country ... the client on the continent so what's the strategy of up to steal or to grow ... so ... I'm it's actually happening or if they ... want all that and a ... groovy with a brand that Starr Partners right so when we were likely to work with ... the love parade things ... we know ... there they ... they love the app so much that they started using it ... and promoting their bans ... on same with the pet shop boys had chapel and went in ... and use it with all their bands and so they're getting user acquisition ... write same thing with the B B B had a really strong consumer base rate ... the next week they're going to be ... wanting this on a global scale ... aam you know in your up in it and what not and they're going to be promoting snack so actually carved ... our brand is ... and then our partners in the new day and this in in the sports AP Entertainment's they are all ... doing the marketing for us and so that's really the acquisition on and that of the group gave up one of the two raids in and when you are in and of ... the only things they would ... be great if I just about the nine dollars ... acting angel funding ... and we have a little bit more of it when we just extended around there was a lot and so ... at this hour ... I'm that bored me backgrounds or generate a little bit more capital ... as part of ... really ... see that happen are the evil around and then a nap although a foreign institutional let's let's wish but there's a little bit more money ok you believe it ... Lee ... I did the yet yet ok but do we come to me ... he didn't believe in them ... the number of me but that ... the data ... Jimmy them ... and counting can be ... and that ... he can or or with ... Fitzgerald ... and and I and from that are allowed ... my question I know I'd I'd drop ... you know listening on your new taken all in you and and really loved the trajectory taking it on ... a Falcon ... and now ... I think one of the things for us realizing it that that music ... Entertainment's eight ... in the really thinks it's because that can really want ... target's Raper ... and so ... you know I'm I'm just wondering what your advice be for how we reach even more wedding singers artists or bands ... like I sign that the act ... the the um anything like report to be giving you inside it ... a quick win which is pretty ... rate and on ... and so you know if we'd love to view a campaign that you are inside with the two of you together something really you know something that fans would love that the real answer to ... the tomb to be in store from ... our conception right so you wanna take up an aura is our band ... and incorporates Capital staff from the very beginning ... so so so that you can build out of the total integrated campaign obviously that would make it on ... you will be ups off sale on to the panties the birth of the real Mark Woods ... will talk about that later ... and God ... invented oh well ... it's been a pleasure thank you ... thank you so much ... and are rationing ... really it's a ... nice BGT ... 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