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I always avoid teasers and trailers unless I'm definitely not interested in the film. Lots of fans are like that. For every person complaining that there is no advance notice there is another one who is content to wait.

Oh come off it, the fanbase was positively frothing at the mouth when it saw any sort of advance promotion. Trek fans would be no different.

Seems to me the ST fanbase is frothing at the mouth, too - and JJ hasn't had to give them anything yet. Advance trailer or no advance trailer, teasing about potential villains, or not. Trek fans are doing their own advance promotion right now, right here.

It is very frustrating, yes. Marvel started promoting the Avengers nearly 2 years before the movie came out and it helped wonders for them. Its about 9 months away and the forced secrecy is kind of dampening the thrust for Star Trek it seems to me. Of course not to me or other Star Trek fans, but the general movie going audience.

That's the thing though, it's way too early for the general movie going audience, get them hyped up now, and there will be nothing left of that hype by the movie comes out. Start all the hype for them now, and by May, they'll be like "Wait, didn't this already come out last year?"

It is very frustrating, yes. Marvel started promoting the Avengers nearly 2 years before the movie came out and it helped wonders for them. Its about 9 months away and the forced secrecy is kind of dampening the thrust for Star Trek it seems to me. Of course not to me or other Star Trek fans, but the general movie going audience.

That's the thing though, it's way too early for the general movie going audience, get them hyped up now, and there will be nothing left of that hype by the movie comes out. Start all the hype for them now, and by May, they'll be like "Wait, didn't this already come out last year?"

There have been a ton of movies that saturated the market with trailers (at least in theaters) many months, even a year, in advance. When the movie was actually released I had the exact same reaction you described.

Then when the dvd is released, I'm like "didn't that movie just come out?"

A wise man once said: "After a time, you may find that having is not so pleasing a thing, after all, as wanting. It is not logical, but it is often true."

Once the trailer comes, the bitching will erupt. "Too much lens flare!" "Not enough lens flare!" "Oh man, they're doing a re-tread of Khan!" "Oh man, they're not doing a re-tread of Khan!" "Too much Kirk, not enough Spock!" "Too much Spock, not enough Kirk" "Too much Kirk and Spock, no Riley!" "They went with Riley and still no Rand?" "They have Rand? Of course they're trying to appeal to the sexist men!" "They don't have Rand, they're not doing enough for the sexist men!" "Spock isn't shouting!" "Spock is shouting!"

I think I've made my point...

Expectations are low. After the disapointment of the last one, getting excited seems premature.

The film is the highest-grossing in the United States and Canada from the entire Star Trek film franchise, eclipsing The Voyage Home and Star Trek: The Motion Picture. Its opening weekend numbers alone outgross the entire individual runs of The Undiscovered Country, The Final Frontier, Insurrection and Nemesis. Star Trek ended its United States theatrical run on October 1, 2009, with a box office total of $257,730,019, which currently places it as the seventh highest-grossing film for 2009 behind The Hangover. The film grossed $127,764,536 in international markets, for a total worldwide gross of $385,494,555. While foreign grosses represent only 31% of the total box office receipts, executives of Paramount were happy with the international sales, as Star Trek historically was a movie franchise that never has been a big draw overseas.

Star Trek received very positive reviews from film critics. The film has a 95% approval rating on the review aggregator website Rotten Tomatoes, based on 292 reviews with an average rating of 8.1/10, with the consensus: "Star Trek reignites a classic franchise with action, humor, a strong story, and brilliant visuals, and will please traditional Trekkies and new fans alike." Metacritic, which assigns a weighted average score, gave the film a 83 out of 100 based on 37 reviews from critics

Doesn't sound disappointing to me.

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Remember: No Matter Where You Go, There You Are...88

May have been the losing side. Still not convinced it was the wrong one.

If nothing else, you have to hand it to them for how well they've managed to keep it so under wraps. Consider how much footage from The Dark Knight Rises (the fight on the steps, the Bat in action) or The Avengers (Captain America fighting Loki in Germany) or the like leaked onto the internet months in advance.

You may not like their tactic, but having decided to keep as tight a lid as they could on this movie, JJ and Co. are certainly good at sticking to it.

There have been a ton of movies that saturated the market with trailers (at least in theaters) many months, even a year, in advance.

Marketing people are paid/trained well to plan their strategies. Every movie would be evaluated on its own merits, and a campaign carefully planned (within budget) as to whether its success will hinge upon surprise, suspense, secrecy, saturation, curiosity or word of mouth.

I was the kid who peaked at his presents before Christmas. It's just my nature to eat up any tidbit that gets leaked. I'm sure we'll have a trailer this fall but more than likely it's going to be a teaser trailer with little information about the plot. Probably closer to Christmas will they release something with a bit more substance. I'm guessing around that time the marketing/merchandise folks will have their hands on whatever plot/character data they need to do their thing and more info will leak.