Does the Apple Watch really own 75% of the smartwatch market?

Unproven figures in an unproven category

Apple refused to reveal exact sales figures for it Apple Watch, and that hurt its stock today, but new estimates indicate that it's still a top performer among smartwatches.

Wrists of 75% of new smartwatch owners in the second quarter are donning the Apple Watch, estimates Strategy Analytics, citing its approximation of four million of "iWatch" units shipped.

That's not exactly hard sales numbers. Apple now sells its iPhone-compatible smartwatch in stores, and there's no telling how long they'll sit on shelves (or in drawers).

And while controlling two third of smartwatch shipments is impressive, as is a 457% surge in all global smartwatch shipments year-over-year, the category is still in its infancy. Bragging rights withheld.