Brian Storm, founder of Mediastorm, says to photographers: “Don’t just take someone’s picture – give them a voice…”

But this EJC video interview, hosted on Vimeo in HD, has a message that has relevance far beyond photographers – I think it’s essential viewing for anyone working in a newsroom right now.

He says: “The tools are so great and the distribution is there for everybody… that’s been disruptive… but it has also created enormous opportunities”.

Opportunities don’t come along that often – I worked as a journalist for around 12 years before email came along, and then the internet – the pace of acceleration since then has been astonishing and exhilerating.

Mediastorm is amazing; I remember watching a package they created (for the Washington Post, I think?) a few years ago, on US soldiers and their families before and after a tour of duty in Iraq – it was haunting and disturbing and compelling. It was also a piece of digital storytelling that didn’t require any text beyond context-setting captions.

For me the best thing about Storm’s video interview is his enthusiasm – the fact that he loves the innovation sparked by disruption shines through.