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While at a CE class yesterday, I met a guy who began talking with me about a few marketing techniques he was looking to try out but, unfortunately, the agency owner where he works wouldn’t let him. During our conversation, I happen to come up with an idea to share with him and now I’m sharing it with you…

It seems as though this time of year is the best time of year for getting your car washed at a car wash. And every time I drive by one, I see a line around the block waiting to go through the soapy brushes. So, I thought, why not offer these people a free car wash if they agree to do a free quote with you? This would most likely work best for those soliciting life insurance or personal auto insurance and for those who have an app on their phone or ipad in order to complete this. And, of course, you’ll need to be in a state where rebating is allowed.

Here’s how it would work:

First, you would need permission from the car wash owner in order to do this. If he/she agrees, I would also ask for a discounted rate for those who you give a free car wash to. You may also need to sell this idea to the owner by telling him/her you will market for this event which will ultimately bring more customers to the car wash as well.

Second, market, market, market. You may want to hang fliers in the area offering the free car wash, post it to your social network pages, tell friends and family about the event and announce the event on your website and through press releases. The more people you get to attend (even if they are only looking for a free car wash at first) is ideal.

On the day of the event, you’ll want to collect all the necessary information from the attendees as they are waiting in line for their car wash. You may want to get an assistant or even another agent to help you out with this.

Then, when they exit the car wash, the idea is to have his/her quote ready. If the potential client likes the quote, be prepared to have him/her do an electronic signature right on the spot or set up an appointment with you to discuss, sign and collect payment. Of course, it’s always better if you can take care of everything on the spot. If the potential client does not like the quote, you still have his/her contact information and you’ll be able to drip their email and snail mail with information or give them a call in a few months to try and solicit their business at a later date.

Your turn: Have any of you tried something like this in the past? How did it work out for you and do you have any tips for those of us who haven’t tried this yet?