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You have a breakthrough concept. Soundboarding with advisers yields a patronizing “good luck with that” and pleas to pursue something more practical. Time to re-start and the place to start is at the end, where success has been achieved. This session will traverse the worlds of human rights, agriculture, retail and technology to illustrate how a contrarian approach can bring your concept to market by scaling obstacles that dissuade others before they reach the first critical milestone. Our speaker will demonstrate how this approach can be applied to any breakthrough pursuit with examples of success experienced firsthand, including: pioneering of a new, humane farming method; debut of retail ERP technology via unprecedented collaboration with competitors; creation of an international framework to protect human rights and dignity in overseas factories. This session will also explore how this backwards thinking can ensure your concept is not relegated to the “one hit wonder" heap. Sponsored by IRCE.