<p>I'm working on a marketing project with a new client that has kicked off with the creation of core messaging.</p><p>It's an interesting and challenging process because it involves an in-depth exploration of the startup's target audiences, which includes their needs, motivations, goals and the sales funnel.</p><p>In many respects, we're looking to get an in-depth idea of potential and existing customers. Armed with this insight, we can then develop messaging that will, connect with their core needs.</p><p>So, how does this process happen?</p><p><a href="http://www.forbes.com/sites/markevans/2013/03/06/for-startups-messaging-takes-time-patience/">Keep reading...</a></p>