LG had no problem letting the world know that it doesn't think much of the Samsung Galaxy Round, a curved phone made by its chief rival. Announcing its new G Flex Android phone, LG laid claim to the title of first "real" curved phone. What exactly makes a vertical curve more real than a horizontal one is unclear, but what matters is that the Korean manufacturer has finally made its flexed device official.

The LG G Flex has a pronounced vertical curve that is designed to contour to the average face. The bent frame puts the microphone closer to someone's face and increases the sound level compared to flat smartphones. The curve also applies unique viewing angles to the 6-inch, 720p P-OLED display. To round-out the design, LG put the volume and power controls on the back, similar to the LG G2, and applied a "Self Healing" elastic cover. LG claims that the G Flex will be able to automatically tighten and fix the scratches that appear during the life of the phone.

An Android 4.2.2 Jelly Bean build powers the software of the G Flex. LG's standard user interface has been layered on top of the software with a few new additions like QTheater, which has a curtain-like effect from the lock screen when someone tries to open photos, videos, or YouTube. There's also a Dual Window view that splits the screen into two windows and a lock screen that adjust according to the way it is held. One of the most unique features is that an LED on the back of the device warns notifies users when their faces have been detected and put in focus by the camera app, and it also warns that the self-timer photo countdown has begun.

LG has so far confirmed only South Korea and UK as places slated to sell the G Flex. The phone launches in Korea in November and news about additional markets is "coming soon," according to today's announcement. Here are the LG G Flex specs worth knowing: