The manual provides information on creating an effective campaign message, communicating with voters, volunteers, mobilizing voters and managing the campaign. The training was conducted for four different independent political groups in 2009.

The presentation describes defining success in a political context, understanding types of political brands, developing a tool kit of political brand techniques and creating a political brand using public opinion polling.

This self-paced public speaking course was designed primarily for women running for public office in the Arab world. It describes how to craft and deliver a message that is memorable. The aim is for participants to become more confident, prepared and in-demand speakers.

This document provides background information on the need for increased women's participation in Lebanon and on the basic principles of democracy and local governance. It also includes training modules covering public service, leadership, communication and campaigning.

This presentation discusses the importance of being properly motivated to be a candidate. It stresses that a candidate should be more influenced by internal factors than external ones, such as money and fame. It is based on Abraham Maslow's theory of self-actualization.

This presentation focuses on how candidates and parties should plan their message before undertaking an initiative or campaign. The Issue Matrix tool highlights four areas: how we define ourselves, how opponents define us, how opponents define themselves and how we define our opponents. Examples are provided.

This presentation describes elements of a successful communications strategy, including themes, sub-messages and selecting the medium. It includes the Issue Matrix Tool for planning messages and gives examples and a group exercise.

The goal of this toolkit is to provide advocates with a practical guide to create and manage advocacy campaigns. It also focuses on skill building in public-private dialogue as a means for promoting and implementing the campaigns and strategic planning skills including monitoring and evalution, management and budget creation. An example of a Public- Private Dialogue Business Plan is provided in English.

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Maktabat MEPI Library

The Maktabat MEPI Library is a regularly updated online repository for training resources developed by civil society organizations and institutions that support civil society in the Middle East and North Africa (MENA) region through funding from The U.S.-Middle East Partnership Initiative (MEPI).