Google Pushing Google Checkout

During one of my routine morning searches at Google I came across a very interesting addition to the home page, a promotion for its online shopping product Google Checkout:

Google is obviously pushing Checkout to end users and merchants and (I at least believe) it will probably be in the next few weeks or months that the industry will see some synergy between Checkout, Adwords and Google Base. This is of course only speculation, but count on some interesting developments very soon.