Absolut London by Jamie Hewlett

Why?A new bottle for your collection.

Whatever your poison, Absolut's latest high end, high style collaboration is a must-have for anyone in the capital. Designed by Gorillaz artist Jamie Hewlett, the bottle is emblazoned with characters that encapsulate London style over the past 200 years, including an 18th-century dandy, a pinstripe gent, a swinging 60s dude and an 80s punk. With everything set against a classic London backdrop, it's a covetable bottle for any proud city-dweller. Only issue: bringing yourself to use the bottle.