Speaking to Swimming World Magazine, Tim Janaway, general manager of Adidas Heartbeat Sports said: “This has been a passion project for everyone involved, from the first ripple of an idea through to the moment we first saw the transformation of debris into the performance fabric launched today.

“Created with the ethos ‘from the oceans, for the oceans’, the Parley swim collection represents our dedication to consistently deliver swim products that protect that waters in which we perform. As one of the leading sportswear brands in the world, it is our responsibility to be the guardians of the spaces of sport and this range is testament to the part we can – and should- all play to safeguard the oceans for future generations.”

Adidas has been one of the leading brands in reduce the environmental footprint of its products by developing and implementing sustainable fabrics into its products including footwear, clothing and swimwear. Currently 50% of all its swim apparel is made from recycled material and 76% of its pool collection incorporates recycled polyamide.

As part of its eco-innovation mission with Parley, Adidas has vowed to create a minimum of one million pairs of the shoes made from ocean plastic by the end of 2017.

Parley for the Oceans was founded in 2013 by Cyrill Gutsch and works to raise awareness for oceans while collaborating with brands to prevent further destruction.