Dentsu Aegis Network Tops Recma Ranking For Media Billings

Dentsu Aegis Network closed 2017 with a net new business balance of $2.34bn (£1.68bn) and three of its agencies in the global top five agency networks.

Some of the biggest accounts DAN won last year in media billings were: AB Inbev ($815m), P&G Nordics ($270m), GM local ($238m), Migros ($220m) and Shanghai VW ($243m). The network lost business from Opel (- $287m) and Lego (- $140m).

Peter Huijboom, DAN chief executive of global clients and media brands commented: “As pitches become more fragmented, our culture and single P&L really come into their own. Dentsu Aegis is built for collaboration and has been for a long time. That’s the real story behind these impressive numbers.”

Publicis Media was second with a net new business balance of $376m, bumping Havas Media down to third with $315m. Group M placed fourth with a net balance of $58m.

The worst performing group, which Recma prefers not to disclose, lost $1.6bn.

DAN’s Vizeum topped the agency network new business leagues with a net balance of $1.01bn thanks to winning clients AB InBev and William Grant & Sons Distillers.

“We’re a close-knit team with a start-up mentality and have been hard at work, outside of the industry spotlight, doing great work for clients,” Thomas Le Thierry, Vizeum global’s president, said. “We have embraced the opportunities created through Dentsu Aegis’ acquisition of Merkle to provide data-powered media leadership.”