Snoop Lion Takes Action Against Gun Violence

Snoop Lion Takes Action Against Gun Violence

Music star teams with MTV on gun buyback initiative.

Published April 9, 2013

The artist who once rapped about “187 on an undercover cop” is singing a new tune these days. Snoop Dogg’s latest album, Reincarnated, is set for release under the name Snoop Lion. The sound is more reggae than rap and the message is more “one love” than “187.”

Case in point: Snoop’s latest single, “No Guns Allowed,” which features his daughter Cori B and Drake. But Snoop’s not just singing about putting an end to gun violence; he’s putting his words into action.

Snoop and MTV have just announced a series of limited edition “MTV x Caliber” metal bracelets, with some of the raw material coming from the illegal guns bought back by police. The bracelets also feature serial numbers of guns bought back in Newark, New Jersey.

The bracelets can be pre-ordered for $40 on caliber.MTV.com, with proceeds going to the Newark Police Department to support future gun buyback programs. "This is such an important message we're sharing," Snoop Lion said in a statement issued by MTV. "It's a movement we want generations to recognize, embrace, and get behind. We've seen a lot of senseless acts of violence involving guns recently — too many have lost their lives, too many families have been destroyed. Like my friends at MTV, I want to be a part of the change that will help bring peace."