Intent

…Cunningham and Matt Senatore on purchase intent monitoring, and it helped simplify and synthesize some of the use cases and benefits. (Disclosure: my company, TechTarget, is a provider of purchase intent insights for enterprise technology vendors.) Purchase intent is not new; we’re all already using…

…valuable insights to get a clear picture into the real intent of our audiences. Here are just three ways this improved technology will change the way B2B marketers interact with prospects and customers. 1. Insight into the first sign of intent Until recently, a large portion of the buyer’s journey…

…third-party intent engines. An intent engine takes “unstructured input and then [maps] it to known intent” from data supplied by the marketer, co-founder and CTO Martin Reddy told me. He added that, to his knowledge, no other bot platform allows a user to select the intent engine from several…

…buying stage? When layering in segments to your purchase intent analysis, you’ll be able to deliver the right message to the right audience at exactly the right time. Purchase intent analysis drives (and measures) value Purchase intent analysis is a statistically modeled approach to assessing…

…to a retailer [site],” VP of Brand Partnerships Graham Harris said, “we can build a segment for that kind of shopper.” The segment can include intent data from visits by that consumer across multiple sites in the Bazaarvoice network, he said, showing that she might be interested in several types…

As the May 2018 deadline for the General Data Protection Regulation (GDPR) inches into view, many US companies — multinationals, in particular — are taking steps to make sure that they are in compliance with the legislation’s requirements and limitations. But how do customers, partners and investors…

…Bombora provides intent data about visits to 3,000 specialized business sites participating in its data co-op, whose members share their visitor data in order to learn more about who comes to their sites. While a firm like Demandbase is also known for providing B2B intent data, it’s focused…

…company to provide such a large source of B2B intent data. A number of predictive marketing firms – like Mintigo, 6sense and Leadspace — also tout their use of intent data, but Burton said they license from his company. Bombora also provides its intent data to Adobe competitor Oracle. About The…

…software platforms and the considerations involved in implementation. What does intent data mean for the data-driven marketer? Jun 27, 2016 by Sean Zinsmeister Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue.…

…show B2B visitors to your site. But instead of AI, it is employing Bombora’s intent data for the first time in a new site personalization solution called Audience Insights. Bombora is a leader in tracking B2B intent signals across the web, such as knowing that this user-with-a-cookie has downloaded…