Marketers Still Struggle to Harness Power of Big Data

Ninety-two percent of companies who always sufficiently use data said they have met or exceeded their goals, according to a recent big data report by Rocket Fuel.

Big data is paying off in big ways for companies able to harness its potential. Seventy-five percent of respondents who use big data to drive more than half of their marketing strategies said that they are able to monetize their audience, according to the report.

Likewise, the same percentage responded that they are making the right media buys, compared to 50 percent of those who use big data in less than half of their programs.