WOW: Over three days, and across 16.5 acres, thousands of Call of Duty fans descended upon Los Angeles, grabbing the attention of the world and forever changing how the gaming industry and consumers come together.

WOW: A fearless, out of the box, underground, gritty, aw-inspiring celebration on the back lot of Paramount Studios New York Street depicting a goth, post-apocalyptic set that blew away even the most jaded hairstylists from around the globe.