TMSA conference - How to Win at Search Social and Content Marketing

Internet Search and Social Marketing represent two of the most powerful opportunities available for you to outperform your competitors and grow your business. While Social Media continues to grow wildly in both use and functionality, Search continues to grow more powerful every year; but how do they play together? Arnie shows his audience:· How to increase your odds of being found in search and social media· How search and social can be combined and leveraged to work better together than individually· The role of content in the equation· Why and how to consistently create content that your target market will enjoy

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@ArnieK #TMSAConf
WhatisContent Marketing?
• Content marketing is the art of providing relevant,
valuable content to your customers without selling or
interrupting them.
• Instead of pitching your products or services, you are
delivering information that makes your prospects more
informed before they buy.
• If you deliver consistent, ongoing valuable information to
your prospects, they ultimately reward you
with their business and loyalty.

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@ArnieK #TMSAConf
This is not a 30 day R.O.I.
BUT THE LONG-TERM PAYOFFS CAN BE
HUGE

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@ArnieK #TMSAConf
DevelopYourStrategy
Strategy will evolve through the whole process
• Why are you creating the content you are creating?
• Who is your audience?
• What types of content will you create?
• Who will create your content?
• When will you develop your content?
• What does success look like?

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@ArnieK #TMSAConf
Measure!
•Measure for
successes… and failures
•Check your rankings,
traffic, conversions and
other key metrics
•Focus on the strategies
that are providing the
best ROI and keep
rolling out the content

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@ArnieK #TMSAConf
TheResults…
Yale’s traffic has grown from 40,000
visitors to 150,000 annually
Leads have grown from 800 to 2,300
monthly!
Revenue is up by 40% since starting
their content marketing program.
And according their president Steve
Sheinkopf: “Profitability is up way
more than that, because we
eliminated marketing expense.”

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@ArnieK #TMSAConf
The best time to start a
content marketing program
is 5 years ago.
The second best time is
NOW!

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@ArnieK #TMSAConf
SHAMELESS PLUG
We offer the best
content marketing
workshops in the
industry and can
bring them to you.