Legal Cannabis Marketers Carefully Sell Their Wares

WASHINGTON: While marketing quality cannabis to eager consumers may seem like simple stuff, licensed cannabis marketers are tasked with operating under strict regulatory guidelines, and must stay diligent or risk the wrath of both federal and state regulators. The Federal Trade Commission is the overseer of advertising in the US, and that includes Washington State’s I-502 legal cannabis industry, while the Washington State Liquor and Cannabis Board (WSLCB) and the Attorney General are the industry enforcers. Advertising is one of the few areas of regulation that is stricter in Washington State than in other recreational cannabis states.

The WSLCB has increasingly been focusing it’s actions on product packaging and internet marketing, and in response the Marijuana Business Association has invited leading cannabis industry attorneys Aaron Pelley and Anne van Leynseele of NWMJ Law to present ‘the dos and don’ts of marketing, advertising, packaging’ to an audience of producers, processors, retailers, and a diverse group of ancillary business owners at the HOT BOX: The Best in Marijuana Design and Packaging 2016 seminar on June 2nd in Tacoma, Washington.

“We will start with an overview of the constitutional rights; making the important distinction that advertising is not considered free speech so it can be regulated,” Anne van Leynseele told MJNN. “Building the foundation that the principle concepts of advertising and marketing law include truth in advertising and avoiding unfair trade practices. The Constitution is also the basis for Intellectual Property laws and the often misunderstood difference between assets that can be protected and those that cannot.”

NWMJ Law’s featured presentation will include advice that every business marketing cannabis brands on the internet and social media needs to know. including Encouraging each business owner to carefully assess their compliance with for example: compliant packaging, proper signage on retail premises, displaying their valid license, and including mandatory warnings on ads.an update on the pending changes on labeling, as well the general principles, protective strategies, and our insights about what is happening in this critical and subjective aspect of the cannabis industry.

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