Preface: why I wrote this book -- pt. 1. My, what a cute little store! Introduction ; The Pot & Bead : a new life ; You want to do what? : perceptions of retail ; Leasing, landlords, and opening late ; Safe and secure ; Employees ; Follow your gut (or how to lose a lot of money trying to buy someone else's business) ; Customers -- Ya gotta love them ; Competition ; They gotta know you're there -- Putting the social in social media ; Hard work does not equal money in your pocket ; Other things that keep you up at night ; How to survive those first two years -- pt. 2. What ever happened to that cute little store? Introduction A double life ; Money mistakes we make ; Money in, money out ; More on e employees ; The internet -- it's for businesses now! ; Exit strategy: Getting the business ready to be sold ; At leases end -- ; Take my business, please! ; For sale, by owner ; Closing the business -- So you stilill want your own cute little store ; The final word -- why exactly are you in business?