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BMB Asks 'Could You Go It Alone?' in New Campaign to End Loneliness

Could you go it alone? A young man is challenged to endure a week on his own with no social contact whatsoever in a new film made by BMB fo...

Could you go it alone? A young man is challenged to endure a week on his own with no social contact whatsoever in a new film made by BMB for Campaign to End Loneliness (CTEL).
It’s the first campaign created by BMB, which won a competitive pitch for the CTEL account during the summer.
The idea of the campaign is to create empathy for people who are socially isolated, particularly the 1.2 million older members of our community who are chronically lonely, and to motivate people to commit to doing something about it. It has been created in response to research showing that half a million older people in the UK go up to a week without seeing or speaking to anyone at all – a sad statistic that could easily be reduced with just a little effort.
In the film, a young man called Joe records a video diary chronicling a week spent on his own in a flat, without any human or technological contact with the outside world. At the end of the experiment he is taken next door to meet a widower named Barry, and the two discuss their experiences of isolation.
The spot will run as a three-minute film, with a shorter cutdown for social media.
Marcus Rand, Director of Development and Communications at CTEL, said: “This film is all about revealing some of the impacts of loneliness in a daring new way. It will create empathy and drive actions – the key ingredients to help us end loneliness.”
Simon Hipwell & Matt Pam, Creative Directors at BMB, said: “Loneliness is one of the single biggest threats facing our society. It’s invisible and pervasive, hiding all around us. We wanted to portray the issue in a new way that puts people in the shoes of someone suffering with loneliness and isolation.”
Credits
Chief Creative Officer Jules Chalkley
Creative Director Matt Pam and Simon Hipwell
Art Director Jenny Piggott
Copywriter Harry Boothman
Business Director Richard Wilcock
Account Manager Graihagh Goode
Agency TV Producer Catharine Griffiths
Agency Producer Jade Evans
Photographer Calum Head
Production In House - BMB
Content Distribution Manager Lauren Kirby
Sound Design, Brendan Feeney, Wave Studios