The endorsement signifies a clear statement of intent for Concave and represents the next phase of the brand's evolution as it looks to increase its presence in top -flight football.

Hal Robson-Kanu became the story of the summer during Wales' incredible run at Euro 2016 in France. After coming off the bench to score the winner in their opening match against Slovakia, his wonder strike against Belgium in the quarterfinal earned Goal Of the Tournament honors from the BBC, chosen by Thierry Henry and Rio Ferdinand.

As a global football brand, Concave prides itself on evolving the game. Concave's unique patented Power Strike Technology is proven to increase the sweet spot by up to four times, creating a larger strike zone - an increase of 8% to 10% in power, and increased accuracy.

Consisting of a flexible "concave" layer of thermoplastic polyurethane (TPU), which sits on the upper part of the boot's tongue, the technology grips the convex shape of the ball, and also provides protection to the metatarsal bones.