Online Marketing

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

In the last few versions of Magento 2 a few shiny new features regarding robots.txt appeared and they bring some interesting issues with them. In this blog post, I’ll attempt to walk you through all of the different cases you can encounter while modifying the Magento 2 robots.txt file.

The next wave of consumers from which none has ever known a world without internet or mobile phones has come of age. Here’s how to reach them.

Meet the Generation Z, also referred to as Gen Z,iGen, Centennials and possibly several other names. Oldest members of this generation were born in 1999. By the 2020 they will be the largest group of consumers worldwide, making up 2.6 billion people globally. Gen Z’s spending power is projected to be $44 billion. It is becoming crucial to reveal habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner.

The default description, default title, and default keywords input fields in Magneto administration used to create SEO issues for store owners ever since version 1.X of Magento. Magento versions 2.X are no exception to this issue.

If you don’t run retargeting and remarketing ads, your marketing efforts may not be as profitable as they could be. On average, only 2% of visitors convert during their first store visit, which leaves staggering 98% of visitors unconverted. This is why we use retargeting and remarketing strategies.

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.

How does the search engine know what information to serve based on just a few words? Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.

Every store owner knows how important blogging is for his eCommerce. It’s a perfect opportunity to attract a broader audience that might not have a clear buying intent at the moment, but that will certainly come back to you after learning something useful from your blog. However, if your articles are low quality, non-informative and just there to fill out the blank space – you’re not using the full potential of the blog section on your site. To avoid frustration with articles that don’t get any attention, we’re bringing you blogging tips for merchants, that can help you boost your eCommerce website’s online reputation.

Often, during an SEO audit, we figure out that the store that came to us for the audit suffered a manual or an algorithmical penalty from Google which resulted in a significant loss of organic traffic.

During the years we got pretty experienced in removing such penalties and getting the website back on the right track for clients that listened to our advice.

But, did you know our own clients who have a consulting retainer with us never got penalized by Google?

So you have been running an eCommerce site for some time now but in order to increase sales, natural thing to do is to increase traffic towards your site. Regardless of your site’s SEO health and organic ranking, PPC traffic is also something you shouldn’t miss out, because hey, your competitors are also doing it and being within the first 3 organic results today (if you are lucky) isn’t the same like a few years ago.

Paying for incoming clicks is natural thing to do but before you continue (start) investing money in driving traffic to your site, pay attention to these three essential things that we noticed many site owners miss out.

We wrote about Google Shopping Campaign as an unavoidable type of online advertising and its significance in web shop sales. But, what can we do about the buyers who are not ready to buy a certain product right away? The answer is remarketing!

As we determinedly move through 2017, we decided to look into things which we’re building upon. The old saying goes “If you don’t know history, you are doomed to repeat it.” so we’d like to avoid any mistakes possible by learning from the previous happenings. Here’s what happened in the SEO world in 2016. and what you can do to make those trends work in your favour.

Industry of eCommerce is growing steadily, year after year, and that’s nothing new in the world of Internet. A prediction by eMarketer states that online spending has reached its all time high in 2016 with more than $22 trillion spent, a number which is expected to grow by $27 trillion in 2020. It is more than obvious this trend has no intention of slowing down so if you need some help or inspiration with setting up priorities for 2017, we at Inchoo gathered a handful of useful tips to share.

We’ve analysed over 1.5 million sessions that happened in the last 30 days on some USA, UK, and Germany based eCommerce websites to find out the average percentage of logged-in customers that used the “Forgot your password” e-mail password reset functionality in Magento.

Whenever you speak to a conversion rate optimization specialist or internet marketer in general regarding sliders you’ll hear a big rant about them. They’re bad for usability. But why do we still see so many sliders all around the web then?