The arena will also feature a location of the Original Brooklyn Water Bagel Co., which will sell bagels made on-site. The arena chose Brooklyn Water Bagel Co. over hundreds of New York shops.

Larry King, official spokesperson for the company, seems to think that water from elsewhere is as good as the real deal from the borough. In a video about Brooklyn Water Bagel Co., he cites his Brooklyn roots and says: "When I lived in Brooklyn, I always appreciated a glass of water... I never tasted water like that tasted... And of course, they have bagels. And bagels as you say, are international... To have the two combined... It's a great concept. I think it's a natural."

The water will be bottled in New Jersey, Pennsylvania, and upstate New

York. It's "Brooklynized" through a 14-step process that involves

converting water back to "lab grade" and includes a mineral packet allegedly of the same makeup

as Brooklyn tap water.

Brooklyn Water Bagel launched in Delray Beach in August 2009. Since

then, the chain has expanded to Boynton Beach, South Beach, Jupiter,

and Hollywood as well as out of state, in California, North Carolina,

Georgia, Massachusetts, Connecticut, and New York. The company also features a Brooklyn Water coffee line that debuted in January.