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The Designer Showrooms at LFW

This season the Designer Showrooms at London Fashion Week will showcase over 150 brands. Set within Somerset House the AW14 collections will be exhibited to press and buyers over the course of London Fashion Week and will be open daily from 9.30am-7pm. Designers include Cleo, Esk, Georgia Hardinge, Mawi, Olivia Von Hale, Piers Atkinson and Rayne.

The Designer Showrooms welcomes 56 new designers and has been zoned into ready-to-wear on the first floor including emerging talent, contemporary, luxe, tailoring, street wear and knitwear. Additionally, this season the Designer Showrooms welcomes catwalk collections by Christopher Raeburn, Fyodor Golan, Nasir Mazhar and Palmer//Harding. The West Wing of the ground floor will house the Samsung GALAXY press and buyers’ lounge and collections by the NEWGEN designers sponsored by TOPSHOP. The following NEWGEN designers will take turns to occupy the pop-up showroom, listed alphabetically: