7.
Infrastructure-as-a-service Magic Quadrant 2014
“AWS is the overwhelming
market share leader, with
more than five times the
compute capacity in use
than the aggregate total of
the other fourteen
providers.”
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 2014. This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

8.
“Increasingly, organizations are asking what can’t go to the cloud,
rather than what can…”
“[Enterprise customers are] skipping the years of early getting-their-feet-
wet, and immediately jumping in with more significant projects,
with more ambitious goals…”
“As 2014 dawns, we’re moving into an era of truly
mainstream adoption of cloud…”

28.
Broad Features and Functionality for Each Service
72 new
features since
Feb 2013
IAM
Redshift
Elastic Map
Reduce
Data Pipeline
Route 53
CloudFront
CloudFormation
Elastic Load
Balancer EC2
EBS
S3
DynamoDB
AppStream
Kinesis
Regional expansion to US West (Oregon)
Support for temporary credentials when loading data from Amazon S3
Regional expansion to EU West (Dublin)
SOC1/2/3 Compliance certification
Ability to UNLOAD encrypted files in parallel to Amazon S3
Regional expansion to Asia Pacific (Tokyo)
Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC
Enable logging of UNLOAD statements
New built-in function to compute the SHA1 hash of a value
Added support for UTF-8 characters up to 4 bytes in size
Ability to share snapshots between accounts to simplify manageability.
Support for statement timeouts to automatically terminate queries that exceeded allotted execution time
Added support for timezone conversion in SQL
Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion
Simplified ingestion by automatically detecting date and time formats.
Added support for automatic query timeouts to workload management queues.
Enabled the use of wildcards when assigning queries to workload management queues.
New built-in function to enable customers to calculate the CRC32 checksum of a value
Console improvements to show progress bars for backup and restore operations.
Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which
resources.
Obtained PCI compliance
Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion
Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction
Added support for POSIX regex expressions when using SIMILAR to in SQL queries
Added Cursor support to enable extraction of large data sets over ODBC connections
Built-in function to enable splittin a string using a supplied delimiter to make parsing values easier
Added system tables to enable logging of database activity for auditing
Regional expansion to Asia Pacific (Singapore, Sydney)
Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or
Amazon CloudHSM
Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring,
management, configuration and security.
Integration with Canal to enable streaming data ingestion
Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that
supports SSH access and script execution
Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake
schemas
Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for
control plane events

41.
Introducing Logs for CloudWatch!
Automatic log aggregation and monitoring!
!
Install a small foot print daemon for all logs!
!
Use the same tool for infrastructure and application
metrics and reporting!
!
Exception handling and notifications!

76.
#7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…!
operating data centers is not
one of those things”
Hosting all core systems, SAP,
Hyperion, Active Directory and
SharePoint!
2000 applications
migrating !
to AWS in 18 months

80.
The Good News is That You Can Get All of This on AWS!
Private network
Private compute
Private storage
Private key
management
Governance

81.
Which Is the Better Path?!
Spend millions to create a
circa-2010 AWS clone that
is largely frozen in time
Satisfy your isolation requirements
No upfront costs
Continued benefit of economies of scale
100s of new features & services every year