White Spirits and RTDs - Europe - August 2011

Specific GMN definitions are included below. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on which source data are available.

Belgium: This market covers whisky, gin, brandy, vodka, rum, liquor and other spirits. Market size is based on sales through all retail channels (off-trade) including direct to consumer.

Czech Republic: This market covers all spirits (distilled beverages) and liqueurs (flavoured with fruit, herbs, etc.). It excludes ready to drink mixers and fortified wines. Market size is based on retail (off- trade) and non-retail (on-trade and food industry) sales.

Finland: This market covers vodka, unflavoured cognac, brandy, long drink breezer, liqueur, whisky, vodka flavoured , rum and taffia, cocktail, gin and genever, bitter, fruit spirit and other distilled alcoholic beverages. Market value is based on total sales at retail prices. Market volume is based on total consumption.

France: This market covers all spirits (distilled beverages) and liqueurs (flavoured with fruit, herbs etc.). It excludes ready to drink mixers and fortified wines. Market size is based on retail (off-trade) and non-retail (on-trade) sales.

Germany: This market covers liqueurs, grain and other clear spirits, brandy and cognac, rum, arak and taffia, vodka, whisky, fruit brandy, gin and genever and other spirits. Market value is based on total sales at retail prices. Market volume is based on total consumption.

Netherlands: This report covers jenever, whisky, vodka, liqueurs, gin, rum, brandy and cognac, bitters, advocaat and others. Market value is based on total on-trade and off-trade sales. Market volume is based on consumption.

Poland: This market covers vodka, whisky, brandy and other spirits. Market size is based on retail (off-trade) and non-retail (on-trade and food industry) sales. Value sales are at prices in retailers.

Russia: This market covers vodka, liquors, brandy and cognac, whisky and other alcoholic drinks. Market size is based on total sales; values at retailers.

Slovak Republic: This market covers all spirits (distilled beverages) and liqueurs (flavoured with fruit, herbs, etc.). It excludes ready to drink mixers and fortified wines. Market size is based on retail (off- trade) and non-retail (on-trade and food industry) sales.

Spain: This market covers whisky, brandy, rum, gin, vodka, anis, tequila, liqueurs and other spirits. Market value is based on retail prices and market volume is based on total consumption.

Sweden: This market covers whisky, vodka, brandy, cognac, rum, gin, liqueurs and tequila. Market volume is based on consumption and market value is based on sales at retail prices.

Turkey: This market covers all spirits (distilled beverages) and liqueurs (flavoured with fruit, herbs, etc.). It excludes ready to drink mixers and fortified wines. Market size is based on retail (off-trade) and non-retail (on-trade and food industry) sales.

What you get

What's included

Some of our clients

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.