Last June, I published this blog post about the latest Google updates to the search engine’s complex search algorithm. The company unveiled ‘Penguin 2.0’ – one of the most advanced changes in the search engine’s algorithm since it’s inception.

Last week, on September 26th – a little longer more than three months after the rollout of Penguin 2.0, Google announced the launch of their new algorithm – “Hummingbird”.

Apparently, Hummingbird has been in action for more than a month, but only made the announcement last week. Rather than updating the algorithm as it stand, Hummingbird is a complete overhaul of the search engine and will still utilize different aspects of the Panda and Penguin updates from earlier this year.

One of the biggest changes that Internet users might notice with Hummingbird is the search engine’s advanced conversational search benefits. The purpose of this shift, according to Google, is to enhance the quality of the results for verbal searches people conduct through their mobile devices. Rather than focusing solely on key words that are entered as part of a search query, Hummingbird will focus on every word and the context of the query.

With the announcement being made a month after the new system was implemented, I think it is safe to say that website owners and marketers have not experienced major drops in their site traffic (we certainly haven’t) due to the new system.

Have you noticed any differences in your web search results or traffic to your website since the launch of Hummingbird?

This is Part Four of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Contrary to popular belief, the written word is not dead.

When it comes to SEO, the written word is just as important as ever. While video content is the content that often engages your audience, words feed the SEO machine and allow your site to be searched.

Blogs are a great place to focus on some of the products and services your company can provide. They’re also vital to plugging in the keywords you need to be found on search engines. Whether it’s in the title of a post, or as anchor text in a post, keywords can find a useful home on your blog.

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Developing a flashy site is key to drawing attention to your products. But all style and not enough substance can keep your site from popping up in search results.

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

The vast majority of browsers open on a search engine. According to a report from Online Media Daily, 92% of adult internet users utilize search engines to find information online.

Google Adwords is a Vital Tool For Keyword Analysis

How are these users finding you when they search online? Understanding the way that people find their way to your website is the first step to building a strong keyword strategy. Google Analytics allows you to find out how people are finding you, and services such as Google Adwords analyze the content of your site to determine the ways you should want people to find you.

The key is taking the list that you should be ranking for, and using that list to your advantage. So how do you make sure your website lands above the fold on a google search? We’ll try to help you get started.

In part three of this series we’ll dive into how to build your website around an SEO strategy.

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Search Engine Optimization strategies can’t live on an island. In the past, SEO could be considered an isolated strategy, but as search engines have become more intelligent, we need to update the way we think about driving inbound leads.

It’s more important than ever to bring your social media strategy, your content strategy and your SEO strategy together. In Februrary of this year, Google changed the game with their release of “Google Panda”. SEO used to be about keywords and link-building, but search engines are now thinking like people. As a result, the impact of popularity of content and volume of discussions on social media have a much larger impact on your website’s SEO.

In order to truly get the most out of your SEO and make sure that your website lands above the fold on a search engine, you must work to combine your strategies into one.

In Part 2 of this series, we’ll get into the logistics of keyword analysis, and how you can use it to your advantage in building an SEO strategy.

Has your conference flat-lined? Are you not reaching the younger generation community members? How are you engaging with them before, during and after the event? In this webcast, Rick Quinn, GM of Event Marketing Platform at The Pulse Network, gives you ten actionable tips to creating a kick-ass marketing campaign.