Reason vs Rationalisation and Video Games Player Profiles to help UI/UX Design

This month we had two fantastic speakers using a very different approach to UI/UX design.
Mark Parnell told us why every decision in design should be explainable with reason and strong arguments… until a certain point. Thanks again Mark for your, both, fun and instructive talk.
Alec Walker spoke about gamification - which is everywhere now. His research about player profiles in video games, and might help you not to target the wrong audience when you’re thinking about including gamification, rewards or achievements to your experience.

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