I just finished reading Jon Iwata's excellent Institute for Public Relations 2009 Distinguished Lecture in NYC on November 4--“ Toward a New Profession: Brand, Constituency and Eminence on the Global Commons ." Iwata, IBM Senior Vice President of...

After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings...

Here is another guest blog article from Oliver Jaeger, Vice President Global Marketing & Communications at e-Spirit Inc ., an IBM Business Partner.
From mobile to social to e-commerce, the statistics make it clear that...

Derek Franks
Consultant, IBM Center for Applied Insights
If your enterprise is working with Big Data, or at least beginning to stick your toe in the water, and you're not thinking about the concept of "signal",...

The new CMO and the science of giving people what they want: In this highly connected world of commerce and communication, you can no longer market broadly to a demographic. A consumer doesn’t want to be a "segment." She’s an individual. To...

The IBM CAI blog has moved - please bookmark and follow the new blog at http://www.ibmcai.com
The Guardian's Media Network recently hosted a live chat around the topic of how CMOs can align and use digital marketing and data analytics - two...

Social media has changed the marketing landscape and today’s clients live in the digital world. You need to make sure that when clients go looking for information on the web, they can find you there. While the steps in the buying process...

Derek Franks
Consultant, IBM Center for Applied Insights
The IBM CAI blog has moved - please bookmark and follow the new blog at http://www.ibmcai.com
In my previous blog post on How Leading Marketers Outperform , I discussed...

Through discussions I have had with leaders in the industry lately (just came back from a meeting now), I feel that there is a true interest for embracing the opportunities of social media to get new insight and move closer to a more personalized and...

The inaugural IBM CMO Study launches today, after nine months of primary research, analysis and report development. The CMO Study is the latest addition to our thought leadership series for the C-suite. And with over 1,700 participants, it is the largest...

Derek Franks
Consultant, IBM Center for Applied Insights
The IBM CAI blog has moved - please bookmark and follow the new blog at http://www.ibmcai.com
A couple of weeks ago I wrote a blog post discussing our recent paper that links Leading...

IBM Launches Digital Marketing Network in the Cloud to Help Companies Improve Marketing Performance in Real-Time
IBM recently joined by more than 100 business partners, launched the IBM Digital Marketing Network in the cloud to help chief marketing...

IBM will participate in and present at the "Predictive" Path to Promotion Optimization Summit taking place November 6-8 in Chicago. This will include findings from our upcoming Chief Marketing Officer Study, which is the...

Start a Blog

Starting a Blog
Blogs are online journals that you can use to share information, News and views. Within the ibm.com Connections community, all blogs (EXCEPT private Community Blogs) are public and they are indexed in Google. A blog can have multiple authors and a blog owner can add others as authors and enable moderation to review and approve entries and comments before they are published. An IBM ID is required to post blog entries and comments. If you do not have an IBM ID, register now.Who can own a blog?
Only an IBM regular employee can start a blog. The IBM blog owner can add IBM employees or non-IBM employees (business partners, clients, contractors, vendors) as authors. All blog owners and authors must comply with thecontent owner responsibilities. The IBM blog owner must ensure that all content contributors to his/her blog are aware of the responsibilities referenced above.
(IBM employees: You are required to review this Social computing education module before proceeding.)
Terms of Use
When contributing content (including, but not limited to text, images, links, videos), you must comply with the ibm.com Connections Terms of Use.br>
By clicking Continue, you agree to these ibm.com Connections Terms of Use.