Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Health and Wellness in Argentina

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Problematic economic scenario in 2018

Argentina’s economy faced an unstable situation in the second quarter of 2018, originating from interest rate hikes by the US Federal Reserve, which fortified the US dollar worldwide and caused the Argentinian peso to drop against the dollar, due to investors’ concerns about the government’s ability to control inflation. The depreciation made Argentina’s dollar debts more expensive for the government, encouraging it to turn to the International Monetary Fund (IMF) for a USD50 billion loan.

Innovation plays role in new launches of health and wellness food and beverages

Awareness regarding the benefits of consuming healthy food and beverages played a favourable role in health and wellness in Argentina in 2018. NH 100% juice experienced expansion through flavour extensions and packaging innovations.

Leading companies lose ground to local players

Towards the end of the review period, the dominance of the leading multinational companies such as Coca-Cola Argentina SA, Danone Argentina SA and Mondelez Argentina was challenged by the growth of regional and independent soft drinks manufacturers.

Discounters performs well

With local consumers looking to save money during economic hardship due to high inflation, they looked to discounters which continued to gradually gain value share. Therefore, consumers’ purchasing power declined notably, and they began to frequently visit independent small grocers and discounters to reduce their bills.

Mild economic rebound predicted for 2019

The government predicts that the economic crisis will revert partially in 2019, where GDP will decrease by 0.8%, leading to slow recovery for the economy when the effectiveness of the adjustment plan to reduce the fiscal deficit begins.

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