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Welcome to Media Jobs: Social Media Jobs

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Social media is no longer just a hobby – it’s an opportunity for businesses to establish meaningful relationships with customers and clients. Companies need marketing-minded individuals to fill social media marketing jobs and use their online expertise to build the brand. The explosion of websites like Facebook, Twitter, Tumblr and Pinterest has given businesses more ways than ever to promote products, start conversations, and monitor brand reputation. Knowledge is power, and your fluency in social media could mean big bucks in social media manager jobs. If you know how to take data from platforms and analyze its meaning for a brand or a business then you could be very valuable in today’s media job market. Social media jobs focus on delivering valuable insights about customer engagement and experience. A great social media manager creates a whole new way to experience a product or brand. The position takes a people-person with great communication skills and computer fluency. New media channels are popping up all the time, and the victory goes to those who leverage these new channels into their overall marketing strategy. Are you a social media pro? Why not use our social media job search to find the best opportunities. With specialties like Media Integration, Social Engagement, Social Outreach, and Media Marketing, you can find a social media job that enhances and builds your skills.

Social media managers who like a cloak-and-dagger story will like this one: an unnamed group of engineers has alerted TechCrunch journalist Sarah Perez to a forthcoming web and mobile (iOS) platform that fuses the anonymity of apps like Whisper and Secret with the ease-of-use features characteristic of public sharing platforms like Medium, WordPress and Twitter. Hush-hush Perez had initially declined to report on the new platform because she had no idea whether these unnamed engineers had the know-how to build what they were claiming to have built. But they persuaded her to keep their identities hush-hush for now after sharing their credentials: they’re a team of engineers who’ve worked in senior and consulting roles for large organizations. As they’re naming their new platform “Cloaq”, they wanted to remain under a “cloak” until official launch as a marketing ploy. It’s a gamble; our mystery-loving social media manager may like it but some may find such deliberate coyness a little irritating. Even so, it does tend to stir the curiosity in spite of that. Users can post content anonymously with Cloaq and it’ll appear in the timeline of their followers. But you don’t need to be a veteran social media manager to…

While it might seem like the ultimate kind of social networking experience, most social media managers will concede that matchmaking technology has proven a little cheesy: swiping right to show an interest in a person just seems a bit like selecting a brand of beans or pretzels. But Y Combinator newbie The Dating Ring is seeking to shake that all up with technology that matches soulmate-seekers together in groups of six. No more awkward silences or flatlining conversations. Group potential Last month, the New York-based startup took its service to San Francisco, too, suggesting that its group approach has proven popular with users. Intrigued social media managers may be wondering how it works. Users begin with a $25 consultation with one of the startup’s matchmakers, whereupon they’re set up with a series of dates involving five other singles (currently it’s a 50:50 mix of men and women). The dates, ($20 a time) take place in relaxing and informal settings like restaurants or bars; the idea is that people in small groups feel freer to interact with one another and get to know each other. And the chances of two out of the six actually hitting it off are multiplied by…

Social media managers with good memories may remember that two young start-up hungry New Yorkers, Alex Taub and Michael Schonfeld, launched a project called “MVP” (Most Valuable Follower) in 2012, which aimed to show Twitter users who their most valuable followers were. Sadly, its young co-founders both had demanding full-time jobs (both were working for payment’s start-up Dwolla) and eventually had to shut it down. But they’re back in action again with their new company, Modern Mast, and they’re planning to turn the idea behind MVP into a real business with the launch of SocialRank, Modern Mast’s first product. More metrics Taub and Schonfeld have now left Dwolla to focus their energies fully on Modern Mast, and they’re billing SocialRank as a major expansion on MVF. The intrigued social media manager will obviously want to know what SocialRank offers that MVF didn’t. While the old MVF used the so-called “Golden Ratio” to calculate follower value (the ratio of your total followers to the total number of people you follow), SocialRank includes other metrics. As Taub puts it, for SocialRank: “Value is scarcity plus usefulness plus importance.” The application tracks how often a follower engages with your account and content, and…

It would be a somewhat curmudgeonly product manager who’d fail to recognize that rising from tech startup to world’s largest enterprise social relationship platform in less than five years is a pretty spectacular feat. And it’s one that New York-based cloud tech provider Sprinklr has just pulled off, thanks to its recent acquisition of social marketing optimization software specialist, Dachis Group. Cutting edge technology For product managers who remain a little fuzzy about what, exactly, Sprinklr offers, it helps businesses gauge online perception of their brand and optimize their online customer relationships with an enterprise SaaS platform that fosters social engagement across all the major social networks. With Dachis Group, the technological scope has been significantly expanded, and now includes big data social analytics, a real-time marketing agency, and social media consulting software described as “the most powerful technology on the market” by Forrester Research. The combined platform is used by over half of the Fortune 500 companies, including Discover Financial Services, Disney, Kodak, Nestlé, Estée Lauder, IHG, Hewlett Packard, Target and Nokia. But in looking at the acquisition, the enquiring product manager will be asking why now? The answer: increasing competition between marketing tech companies. Commenting on the development,…

It doesn’t take a veteran social media manager to understand that social media has taken off big-time across the world; and that’s why brands and advertisers are scrambling to follow what the word on the virtual-social street is about their product. And they’ve just been given a significant helping hand in that quest, courtesy of New York social analytics startup PopTip, and its new offering, Zipline for Instagram. Social polling Launched in summer 2012, PopTip’s polling analytics platform began by letting brands ask social media users questions like “do you wear #sneakers or #shoes?” The “#” gives it away: PopTip’s service was originally only available on Twitter. Brands would see a dashboard giving real-time conversations and answers in response to the questions they’d posed. Respondents didn’t even need to use a hashtag or spell properly – PopTip’s technology tracks natural language in real-time. By March 2013, the service was available on Facebook too, giving brands a broader window on their following over multiple platforms. In October last year, PopTip launched Zipline, an offering that removes the need for polling. Brands don’t need to formulate questions on Zipline; they just select the words and phrases they’d like to track, sit back…