Hey there, teachers and school type people, 🙂 tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. There are Q&A sessions and so on starting at 4pm. Session for Staff managing social profiles, pages & groups (Eg. Facebook or elsewhere). Staff who are […]

The Top 6 Reasons why a business doesn’t need social media and trust me I’ve heard them all – are: We know our customers, we don’t need to listen to them online I prefer to talk to my customers face to face We don’t need/have new customers (closed system) Customers just complain online Our customers aren’t […]

Are you concerned about Privacy and Facebook with students and teachers? Looking to see if Social Media Privacy can be managed? In this video I take you through setting up your Facebook Profile so you can manage privacy and student “friendship” with Facebook Lists. How to Limit Student Access to Teacher Facebook Newsfeed Create a List […]

Like this:

Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote […]

How to create a social media press room and write a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks.

In my 8 ways to deal with negative criticism in social media course, I outline the 8 ways to deal with trolls on Facebook and bad reviews in social media. You can ignore, educate, lawyer up, fight back, confess, own etc. (see social media chart at bottom of post). Each social media response comes with a positive and a negative possible response (and you’ll often get both). The confession step is fine – apologise away – but make sure you are not digging a bigger hole.

Looking for an advanced social media course in Sydney? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further! 🙂

How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day campaign includes a social media strategy competition.

About Laurel @SilkCharm

2017: Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has 11,000 online students studying social media with her. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and has taught Facebook, Blogging etc at the University of Sydney for 10 years. Laurel: About and Online Courses