Design and realisation by Optimat of a TV set in the style of thenew virtual news set of the ZDF.

3sat/ZDF Nano

Design and implementation of a television set with an interactive holoscreen, LED illumination and large-format rear projection screens.

Club Cubique, Wiesbaden

Interior architecture and corporate design for a new club in Wiesbaden.

Optimat took on the entire design and implementation planning for the 400 m² project. In addition to the logo and corporate design, special animations were developed for the media walls of the dance space. www.cubique-club.de

Klöckner Stahl- und Metallhandel GmbH

Since 2008, Optimat has been the lead agency for the Geman branch of the Klöckner & Co group. Besides the display for the Tube 2008 fair, Optimat developed a new structure for all product areas and produced, among other things, numerous brochures, mailings, the staff magazine and the company’s new website: www.kloeckner-stahl-und-metallhandel.de

Puma Showroom, Paris

Retail design and interior architecture for the Black Station Showroom in a historic Paris apartment. Optimat developed bespoke furniture in combination with contemporary design objects in order to present the various shoe collections.

STORIES MAGAZINE

B2B client magazine involving interviews, editorials, city guides, design trends and deadlines; Optimat took on all aspects of the selection of topics, images, text, editing and production.

Tom Tailor Headquarters, Hamburg

New interior architecture and lighting for the head office of the Tom Tailor company including foyer, showroom and bar area.

Tom Tailor Megastore, Hamburg

Complete shop design for the megastore in Hamburg. Optimat created all the furniture for each area, including lighting and mirror installations, individual carpet designs for the different changing cubicles, a young fashion level and a family area on the first floor.

MTV networks

Optimat designed and implemented a total of eight TV sets for the MTV formats Unter Ulmen, Mad4Hits, Select, Amour, Lesezirkel, Webcharts, Brand neu and Spin. Nominated for the German Design Prize.

Euroshop 2002 International Retail Fair

A futuristic fair stand, where Optimat was fully responsible for the architecture as well as all print media, films, animations, give-aways and even the decoration and catering. Received 1st place in the Adam Award.

Omnium

The original mirror installation by Optimat. A multi-layered walk-in room with a wide variety of visual perception levels. The trick architecture permits visitors to experience the interface between the real and virtual worlds.

Our services are comprehensive – ranging from the design of print media, web design, fair design, set and retail design to events and building concepts, we offer individual modules or complete packages from a single source.

We favour a partnership approach to our clients and consider ourselves to be a proactive consultant and supplier of ideas in the increasingly complex context of reality.

Creativity calls for trust, which is why we develop and implement optimised design solutions on the firm foundation of our many years’ experience and our understanding as architects together with an efficient network of competent partners.

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