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Is money more important to you or is creating an impact in your community more significant? To think about your legacy, ask yourself the following questions: What do you want to be known for? How do you want to be remembered? Are you in business just for the financial reward or do you want to create something bigger than yourself? …

Let’s have an honest conversation about fears that may be paralyzing you as a spa owner. Your narrative may keep you from excelling in business but there is a way to disarm your fears by changing your self talk. What would you do if you weren’t afraid? Do you fear being criticized by your esthetician peers? Are you afraid that …

Whether you’re building a successful team, or developing a deeper understanding of client needs, empathetic listening is key. Relationship building is all about client communication. How well you listen your your client’s needs with an empathetic ear can determine your success. As a service professional, your interpersonal communication skills are vital for relationship and business building. Without the ability to …

Mother’s Day is just around the corner and it’s a great opportunity for estheticians and spa owners to promote their services and attract new clients. Members of our Esthetician Inner Circle are already putting together some really great promotions and I’m very excited to share a few ideas with you. Before we talk about all the different tactics and promotions, …

Who doesn’t want more clients and a bank account that reflects our hard work? We want that money so that we can do the things that matter most! We need that money to keep our business alive. What if we are focusing on the wrong thing? Shift your thinking with this simple format and you can get all the clients you …

For most people, summer is the time to take it easy. However, for spa owners, the slow down, or slump, can cause stress and anxiety if you’re not prepared. If you’ve been in business for a few years, you probably have figured out when the slow time for your practice occurs. For many spa owners or estheticians, it’s August. Regardless …