The HP Discover Event blog is the official blog for the HP Discover showcase technology event where you can learn about game-changing innovations in enterprise software, hardware, services, and networking. Visit the blog for regular behind the scenes updates and insights.

While the first day of HP Discover 2013 in Las Vegas focused on storage and big data innovations, it was HP's new cloud computing technologies that garnered top attention at the event on Wednesday.

The day began with a keynote session featuring several executives from HP: Enterprise Group Executive Vice President Dave Donatelli, Software EVP George Kadifa, Enterprise Services EVP Mike Nefkens and Printing and Personal Systems Group EVP Todd Bradley.

Throughout the keynote address, each executive touched on this week’s lineup of new products and how they collectively will move HP forward into a new era of IT. Don’t forget, you can watch this – or any of the other keynotes – online.

HP Autonomy announced the Autonomy Marketing Cloud, a set of marketing optimization products that can help organizations increase market share, optimize marketing spend and increase revenue across all channels. More information on the announcement has been posted on HP’s website.

In the Discover Zone, HP Enterprise Services is running the HP Story Wall, which is an interactive display that shows how HP has formed collaborative, beneficial relationships with its clients through visual displays.

The Innovation Theater hosts 20-minute sessions with HP customers, experts, and partners that demonstrate how innovation and collaboration have positively affected their business. On Wednesday several companies took the stage, including T-Mobile, Nationwide and Priceline.com.

In one session, NASCAR Chief Marketing Officer and Senior Vice President Steve Phelps explained how, by collaborating with HP, NASCAR was able to create the Fan and Media Engagement Center, which allows the organization to see what’s happening in media throughout the country and take real-time action.