Indian music streaming service forays into original content, announces multiple shows

Saavn has introduced Saavn Original Programming, a platform for original audio content based shows. The platform aims to take the online radio concept one step further by providing shows that are exclusive to it to make itself an entertainment platform, rather than just being restricted to being a song streaming service.

Saavn has partnered with eminent content creators like radio icon Neelesh Mishra, podcast network Indus Vox, digital media brand Arre and several others to launch 10 new diverse shows based on traditional radio content like storytelling mixed with modern topics like casual humor and technology. There is also a new program called the Saavn Artist in Residence, through which Saavn will be highlighting emerging new artists. The first Artist-in-Residence is Nucleya, the popular and iconic Indian indie electronic artist.

Rishi Malhotra, Saavn Co-Founder & CEO at the launch of Saavn Original Programming

The structure indicates a competition with existing popular modes of media consumption like video sharing sites. Saavn has a reach in about 190+ countries and this reach will be at the disposal of the content and its creator. Following Saavn’s original revenue model, this platform will also have advertisements, with a freemium type model also in consideration. The full slate of Saavn Originals, at launch, includes:

Existing Saavn app users will receive an update in the third week of April which will showcase a new design for the app itself. And following that, on the first of May the shows will debut on the service.

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