Screenwriting Initiatives

East India Bullion

The East India Company was, and still is, the only company in history to mint its own trading currency. It grew to become one of the two largest bullion traders of its time. Inspired by its history, EIC secured the right to mint legal tender coins for the Island of St Helena in 2011. It extended its collection of coins by launching Gold Mohur, the Fine Silver Cash Collection, Guinea, Treasures of India silver coin collection, the Koh-i-Noor Coronation coin and Sachin Tendulkar commemorative coins. EIC markets its bullion collection through select recognized distributors and company owned standalone stores.

Growth Story

The East India Company (EIC) opened its flagship store in Mayfair, London on August 15, 2010 and soon received growth capital from Mahindra Partners. Since then, EIC has expanded to multiple geographies across prestigious stores including Harrods, Selfridges, Mitsukoshi, Heinemann, Galeries Lafayette, David Jones, and Dean & Deluca. EIC also added new company-owned stores in the UK and expanded into Middle East via exclusive franchise stores.

It also launched its Bullion vertical and issued a wide collection of coins drawing upon its rich heritage. In October 2014, EIC announced a new strategic partnership with the Abu Dhabi-based Lulu International Group. This partnership brings with it a significant investment that will enable the Company to expand its store network in Europe and the Far East, and prepare for a launch in the United States. Going forward, EIC would like to carry the brand to formal dining with relaxed lounge spaces, featuring an eclectic mix of British and Colonial dishes based on the travels and history of The East India Company.