Strategy

The microsite that was created contained information about health choices ranging from quitting smoking to wearing adequate sun screen to reducing the amount of alcohol you drink. A downloadable infographic and a video were also create and made available on the site. All events were tracked including PDF downloads and video views.

Implementation

Banner advertising was displayed across female netowrks including; Marie Claire, Celebs Now and Look magazine and male online magazines such as Golfnet, hoganstand.com/hurling, and irishrugby.ie

These were used for all the campaigns including Your Health Your Choice and various others.

An email shot was sent out to the database of emails on file. Social Media campaigns were created across various platforms. A customised Facebook tab was introduced which acted similar to a mini-website on Facebook.