Ratings Academy was born out of the need to provide new entrants in the media industry with a one-stop shop for insight into Nielsen’s media measurement and its output: ratings. Over time, this website will include a series of modules, each of which will cover a different element of the media landscape.

There’s never been as much of a need for a complete view of the consumer as there is today. And so when Steve Hasker, Global President, Nielsen, took the stage during the Measuring the Total Audience session during Advertising Week, he emphasized the transitional power that media has and how Nielsen’s innovations are helping all […]