Archive for February, 2013

I was checking some news and blogs recently and found this video (below) of Red Bull called Defeat directed by Matthaus Bussman.

The spot is about a man running by the night in a city with so many lights and people practicing different sports, going to the future. A good branding action that strengthens the meaning of Red Bull “way of life”.

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I was owning a post about social medias, since I’m talking about too much things and “forgot” a about them. Another thing that I haven’t done yet and should have is a flash of the best moments in 2012. I’m sorry, I’m a little late but it’s worth to take a look on a infographic that guys of Mashable has launched in the beginning of 2013.

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Is cooking an art? I don’t know, technically, the answer for my question, but I think it’s. I really like to cook, mainly, for 3 or more people and make a different food. It’s all about, enjoying the moment: buy the ingredients, start the process, put some spices, try the flavor, have a great food and an opportunity to get people together.

More than cooking hints, there are so many stuff that it’s good to know if you start to live alone, such as, how to put off a wine smudge of the t-shirt, etc. What catched my attention was that 2 markets in Brazil use good solutions for home in their communication purport, more than selling products or announcing sales. That’s what I call, understanding costumers and marketing strategy, a cool way of being closer to the client.

I must confess that, being in love with food, I just like to watch their videos about gastronomy and make my own dish adding some special/secret thing. yesterday, I was looking for a recipe of a sauce based on champagne. I didn’t like anyone, so, I went to the kitchen and created a new one: chicken baits with a champagne (or white wine) sauce.

If you wanna try, that’s what I used for and how I did it: chicken baits (it can be chicken breast or whatever you prefer), lemon, cornstarch, honey, brut champagne (or white wine), black pepper, garlic, salt, olive oil and butter.

First of all, unpack the chicken and spice with black pepper (ground one), juice of one lemon and salt. Let them together for 10 minutes in a bowl (if you are in a rush, if you can, let more than an hour – just take care) and soon, grill in a little olive oil and butter. When you finish, put aside and in the same skillet, make the sauce with a little of olive oil, butter and garlic. After two minutes, put 2 or 3 full glasses (depends on how many people and chicken you have) of brut champagne and two little spoons of honey. In a cup, add the sauce until the middle of it and get 2 spoons of cornstarch, mixing them. Later, put this mix back to the skillet, let get consistency and serve with the chicken baits!

This dish is well served, mainly in the summer, with coarse rice+cherry tomatoes or ceasar salad. To drink: demi-sec champagne or white wine. Bon appetite!

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Besides the winner of best movie on Oscar 2013 by Academy Awards be Argo, Life of Pi was the movie with more awards this year. Most of them were by technical issues, such as photography and visual effects, but it doesn’t make the movie a bad one. What I wanna rebound is that art plus 3d projection has pay attention of so many people (and understood one’s too).

When I was in Lisboa, I saw a beautiful painting/graphite on the street by Brazilian (from São Paulo) Twins, Gustavo and Otávio, that was so realistic with a 3d impression. They mixed architecture with “art of the streets” and made the graphite amazing.

So, can you imagine this kind of art mixed with 3d projection? I can imagine a little… And probably, it’d be fantastic. Just to have some inspiration, I remembered of a 3D projection of Fanta em Dubai – take a look below and “Imagine”.

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Availing this “Oscar/Hollywood climate “(today, we will know the winner), I came here to talk about Argo, one of the movies running as the best of Oscar 2013. Probably, it’s easy to recognize that I enjoy movies with a history context behind. Argo is one of them. Sincerely, I expected more when I start to watch him: more action, militar guns and USA as heroes. Besides, all this “less thing” made the movie more: more realistic, more suspicious and closer. It’s good to pay attention in the end of the movie, time when things are cleared because of time going on. The drama in the middle of a Iranian revolution, as you can see below, and make us think about politics. There’s a specific phrase (on the movie) that a CIA’s coordinator says summarizing politics “If we want audience, we should be in a circle, not here”.

On the other hand of what Iranians do (on the movie) to complain about their problems on the country, I found a different way that some people have to claim. These examples show and protest horrible facts in countries that lives with civil problems using art. Check out, respectively, the World Press Photo 2013 (font: Fubiz), taken by the Swedish photojournalist “Paul Hansen” in Gaza and Iranians artists (brothers) Icy and Sot.

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I don’t like too much to watch musicals on a TV/cine, since I prefer to watch this kind of art a live. But “Les misérables” was a movie that I couldn’t regret to see. Actors, directors, etc said that the movie was not done with playbacks and it’s possible to cognized that sometimes (it made the movie shines more, in my opinion), wasn’t everything so perfect.

When I walked out of the cine, I was still involved by that history, telling a little bit more about French Revolution and the context of that country by the time. Passing by the stores in the mall, I started to think how brands used Flash Mobs mixing music, art, dance and I remembered that one of TAP in Galeão Airport of Rio de Janeiro(2010), Azul on the same airport (2011) and Coke (2012).

So, 2 days later of the movie, I become to search Flash Mobs that have already happened this year (because I only remembered before of old ones). I found this two cases that really caught my attention: first one because of the dance and the amount of people involved; second, because of the feeling and intention of this musicians that tried to give “hope” to people who is in a big crises of unemployment (In Spanish).

It’s a very good reading, because it shows how women dialed with their home and work life by the last 50 years, since the publication of Betty Friedan’s international best seller, “The Feminine Mystique”.

Reading all the article, I remembered of a movie that I watched last year “I don’t know how she does it” (trailer below), probably one of the best movies exposing how a woman try to put work, husband, children and home organized (In Brazil, another good one is “de pernas pro ar 1 and 2”). I’m not so adult, but I can imagine that is not easy to put everything in order – I see this at home.

I’m not a feminist, actually, I believe that the differences between genders just adds to relationships, on work, on family, on friendships… So, that’s it what I have to share today, no marketing, no brands, just thinking.