Search This Blog

Social Media – Social networking above the clouds

In a world of rapid technological innovation and much more rapid changing user behavior mean to every business that each must anticipate and innovate with great zeal and velocity. One thing is staying one step ahead of consumers to cater not just for their needs today, but for tomorrow and there search, information and purchasing behavior in the future.

It’s important to take a holistic view of the behavioral patterns of current consumers, and those who may turn to a business in the future.

In my last few articles I mainly focused on online and local retailers. Today I like to write about the travel business.

The social web contains a huge amount of information about the users, users’ behavior, users’ experiences with products, brands, and companies but also about their networks and their networking.

Since a while KLM is using Social Media data - ‘Meet & Seat’. Meet & Seat enables passengers to pick seatmates by checking out social media profiles of fellow passengers who link to their profiles during check-in.

The basic concept is that passengers will be able to find out about interesting persons who will be on board their KLM flight, for example other passengers attending the same event at the destination. As far as I know this social seating feature has been launched on flights between Amsterdam and San Francisco, Sao Paolo and New York City with plans to extend it to other intercontinental destinations shortly. The concept of the ‘social flight’ in itself is not entirely new. In opposite to the former concepts by Estonian Air and Malaysia Airlines to use these features, KLM took a step further, as until now social media users could only connect with their friends before a flight, while KLM allows anyone to connect with anyone.
90 days to 48 hours before departure passenger can visit their ‘manage my booking’ side on the KLM website and choose Meet & Seat if they want to register to share their Facebook or LinkedIn profiles with other passengers. Then the passengers can edit his / her profile and photo, and thus share only the data that s/he want to provide other passengers.

The seating map shows the seat choices and Facebook or LinkedIn profiles of other passengers who have decided to participate in Meet & Seat, and the passenger can contact the seatmate before the flight and choose to sit next to them if the seat is available.
When additional passengers select the Meet & Seat option and share their social-network profiles, participants get an e-mail notification.
If a participating passenger become aware of before taking off that s/he is sitting next to someone s/he don't want to chat with during an eight-hour flight, s/he can change your seat and even withdraw his / her social-media profile. And what is very important the profiles get deleted after the flight.

The good news - Social media can connect us in ways that were never before possible. The bad news - But it could also destroy the chance or luck of in-flight romances and social connections

Popular Posts

Most of our
projects are complex and multifaceted or they change emphasis during their
‘life-time’ or both. These products and services are overwhelmed with
expectations, needs, must-haves and nice-to-haves. They also have to cover,
serve, support and take into account many supply channels, communication
channels and communication chains. There are so many users and these users most
often have more than just one responsibility (users often have more than just
one responsibility or role – most people have different roles. For each
individual there will be many roles and each person adopts a different role
depending on the circumstances, see http://boxesandarrows.com/view/ux-design-planning for more). There are many
tools out there used to target and bring light into the ”unknown”. With this
article I’d like to introduce you to one of my favorite tools – the swim…

ART asks and inspires - DESIGN answers and motivates
Asking and inspiring vs answering and motivating is for my point of view the difference of art and design.
And it’s again and again the thing I have to tell upcoming designers or often experienced one. Yes as designer we have the freedom to do many things – to go various ways – but we have a clear aim: “helping people”.

To help someone you have to be understandable and meaningful. Understandability and meaningfulness is possibly the most important issue to be considered while judging the goodness of a design. And if we talk about design I am talking about visual appearance and content.

On the one hand beauty is subjective, and that makes our world so diverse. On the other hand it follows rules which we all learned as we grow up. To design something there are some rules and guidance we have to have in mind and should stick to. Yes for sure you can break rules and often it’s good and useful to do it but you should know what you bre…

I am pretty sure almost everybody had already thought about how cool it might be to walk into a store, taking all the goods you need, and then just leaving the store and making the checkout without having to do any transactions and standing in the line – well Amazon is calling it “just walk out technology” – or better to remember Amazon Go
Amazon Go is coming early 2017 – the location of the first store will be at 2131 7th Ave, Seattle, Washington.

Test users have already testing the store. Amazon is outlining currently the basic details, but I don’t have the full picture and process yet.

Amazon tells it will be fairly simple for the customer. The customer only walk into the store, scans and get recognized by his mobile device. A cart will be created automatically and the customer can collect his goods – that easy.

We all know the ideas of Walmart in the US and Globus and Metro in Germany – they used an actual cart and a scanner. They used either a bar code scanner or RFID scanner. …