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If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? But hear me out. We all know Google can be slow to index content, especially on new websites. But occasionally,...

Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning. Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name...

In May, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting. In this guide, I’m...

Change is a natural part of a business, particularly when it comes to your digital presence. The need to rebrand, switch up the CMS (content management system), consolidate your resources or revamp the architecture and user journey of your website, is ultimately inevitable. And...

Last updated on July 11, 2019 at 05:12 pm Having a stable SEO foundation is what all of us in industry yearn for. Oftentimes, we have to make do with what we can work with – a relatively old website with so many onsite...

Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for. If that’s the case for you, then it’s time to think outside the box and look at alternative mobile...

There’s always more content to write. Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas, and countless opportunities to engage with potential customers and to build a stronger relationship with existing ones. But producing a constant stream...

Last updated on July 9, 2019 at 01:01 pm SEO Powersuite’s Rank Tracker is already known to be one of the most reliable keyword tracking tools. It separates itself from other keyword tracking tools by providing data that others don’t offer. From the usual...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is happening within that process. For web marketers, it’s well worth the effort...

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google? A staggering 97 percent of customers depend on online reviews to make a...

Last updated on July 4, 2019 at 01:08 pm Link building has always been an integral part of almost all SEO’s foundational strategy. However, as the years went by, understanding which links are “good” or “high quality” for Google has been skewed by the...

Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day. This widespread need makes fashion a great industry to be in—which presents a challenge...

Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche. The powerful driving source of any business is its competition. Competitors...

Last updated on July 2, 2019 at 01:46 pm In a series of tweets by Google Webmasters, they have announced their proposal of a draft stating that Robots.txt is well on its way from becoming a de facto standard to an official one. To...

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches will be carried out via voice by 2020 does not look like it’s on...

Last updated on June 27, 2019 at 05:15 pm Indexing and crawling are two highly important processes for websites and search engines. For a website to appear in the search results, it must first be crawled by a search engine bot and then it...

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically. The best example of this is bidding on competitors’ brand or product...

Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too. And we’re not alone. Last year, 80% of Americans shopped online at least...

The role of PPC specialists in an age of automation Automation is changing the workforce across industries all over the world, and digital marketing is no exception. From scripts that pause your ads when items are out of stock to automated bidding strategies to...

Last updated on June 25, 2019 at 05:31 pm Search intent is one of the primary reasons we do SEO. After knowing what the people are searching for, focus on why they search for that particular content. Search engines detect the pages they want...

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and...

B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many...

Above all else, WordStream strives toward one goal: to help our customers succeed through online advertising. Whether you’re a small business owner, an in-house digital marketer, or an account manager at an agency, we want to provide the products and services you need to...