Understanding Our Policies

Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, file a support ticket.

Common Points of Confusion

To help you build a compliant and user-friendly ads experience we’ve highlighted some common areas of confusion. Click the links below to learn more about each policy:

Personal Attributes

Personal Attributes

Before ads show up on The Darkroom, they’re reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer as customer support prioritizes advertising requests.

1. Adult themes in family content

Ads may not be placed that appear to be appropriate for a general audience but contain adult themes, including sex, violence, vulgarity, or other distasteful depictions of children or popular children’s characters, that are unsuitable for a general audience.

2. Dangerous or derogatory content

We believe strongly in freedom of expression, but we don’t permit monetization of dangerous or derogatory content on The Darkroom. For this reason, ads may not be placed on pages containing content that:

Threatens or advocates for harm on oneself or others

Harasses, intimidates or bullies an individual or group of individuals

Singles out someone for abuse or harassment

Promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories

Examples include:

Content promoting hate groups or hate group paraphernalia

Content that suggests a tragic event did not happen, or that victims or their families are actors, or complicit in a cover-up of the event

Content made by or in support of terrorist groups or content that promotes terrorist acts, including recruitment, or that celebrates terrorist attacks

3. Alcohol-related content

Ads may not be placed on pages that contain certain alcohol-related content including:

Online sale of alcoholic beverages.

Promotion of irresponsible alcohol consumption, including the favorable portrayal of excessive, binge, or competition drinking.

4. Tobacco Products

Ads must not promote the sale or use of tobacco products and related paraphernalia.

5. Drugs & Drug-Related Products

Ads must not promote the sale or use of illegal or recreational drugs.

6. Unsafe Supplements

Ads must not promote the sale or use of unsafe supplements, as determined by The Darkroom administrator in its sole discretion.

7. Weapons, Ammunition, or Explosives

Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.

8. Adult Products or Services

Ads must not promote the sale or use of adult products or services.

9. Adult Content

Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

10. Third-Party Infringement

Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

11. Misrepresentative Content

Users don’t want to be misled by the content they engage with online. For this reason, The Darkroom ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.

Not acceptable

Enticing users to engage with content under false or unclear pretenses

Falsely implying having an affiliation with, or endorsement by, another individual, organization, product, or service

Directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself

For ads that feature the Darkroom, Nectar, Platinum brands, image, or likeness please get prior approval by submitting a Support Ticket.

1. Brand Endorsement

Ads must not imply a Darkroom, Nectar, or Platinum endorsement or partnership of any kind, or an endorsement by any other immediate associate.

2. Brand Usage in Ads

Ads linking to Darkroom, Nectar, or Platinum content (including Pages, groups, events or sites that use The Darkroom technology) may make limited reference to “The Darkroom” or “Nectar” in ad text for the purpose of clarifying the destination of the ad.

Ads should not represent the The Darkroom, Nectar, or Platinum brand in a way that makes it the most distinctive or prominent feature of the creative.

The Darkroom, Nectar, or Platinum brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.

3. Copyrights & Trademarks

All other ads and landing pages must not use our likeness, trademarks, or any confusingly similar marks, except as expressly permitted by Advertising Moderator or with our prior written permission.

4. User Interface Screenshots

When featuring the Darkroom or Nectar (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad.

Depictions of the UI in ads must be featured within the context of a relevant device (ex, mobile or desktop) and as permitted by The Darkroom Administration.

The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately or individually.