Corporate, Paris

Lee Kum Kee, a Chinese sauce brand with 130years of history, hosted the 130th Anniversary Europe Gala Dinner in Paris last night. This event was attended by over 100 business partners and other guests. Ten master chefs specialising in a diverse range of Chinese cuisines showcased their talents at the dinner.

“Lee Kum Kee’s sales network spans close to 30 European countries. I would like to express my heartfelt gratitude to our customers and business partners for their support in bringing authentic, high-quality and delectable Chinese sauces and condiments to the Chinese population and mainstream markets across Europe. This year marks the 130thAnniversary of Lee Kum Kee. I am delighted that Lee Kum Kee’s new Europe Regional Office officially opened this month at 3 Harbour Exchange in London as a new milestone of Lee Kum Kee’s European business, and fully manifests our full confidence in the market,” Lee Kum Kee Sauce Group Chairman Mr. Charlie Lee said at the Gala Dinner.

Speaking on behalf of the Master Chefs, Chef Li Yaoyun revealed that, “We have collaborated closely with Lee Kum Kee to promote Chinese cuisine worldwide over the years. My fellow chefs and I are very eager to fully utilise Lee Kum Kee sauces well-known around the world for the promotion and perpetuation of Chinese culinary art around the globe. Let’s make Chinese cuisine shine in Europe.”

In addition, Lee Kum Kee participated in SIAL Paris (Salon International de l'Alimentation) from 21 to 25 October. The biennial event is one of the world’s largest exhibitions for the food industry, converging over 6,000 exhibitors from around the globe. After making its debut at the show in 2014, Lee Kum Kee participated in the event for the third time to promote Chinese cuisine this year, with a variety of sauces and condiments of Lee Kum Kee displayed at the show, together with cooking demonstrations to highlight the extensive application of Lee Kum Kee sauces and promote Chinese cuisine.