Double Agents: Marc Laveson

A new breed of hyperfit techies is taking over in the Bay Area. They launch startups and run ultras. They write code and race triathlons. They pitch ideas to VCs while kiteboarding. Sleep? Not so much.

Despite being a serious endurance runner and managing the supply chain for FitBit, which develops devices and mobile apps that allow users to track their activity, nutrition, and sleep, Marc Laveson, 28, insists that he’s not a gadget addict. “I run by feel,” he says. Still, he obsessively tweets pictures from the trail runs he squeezes in during work trips to Hong Kong and Vienna. “I love how instantaneous Twitter is,” he says. Last summer he completed the Western States 100, the Super Bowl of ultra events, in a very respectable 18 hours and 47 minutes.