6 SEO Solutions That Increase Your Website Visibility

SEO or Search Engine Optimization is the process that website owners undertake to improvetheir website’s position in major search engines such as Google. As a rule of the thumb, the site thatappears higher on the first page of search engines has better website traffic and has morechances of grabbing consumers to purchase their products and services. Therefore, the main goal ofevery website is to get to page one and establish its position there.

However, it’s not always a bed of roses for online entrepreneurs. There are times that problems arisewhich kick them out of their position or prevent them from appearing on top pages of search results.Now, if you are one of those online entrepreneurs who want to succeed in SEO, below are the 6 SEOsolutions that will surely help you land a stable place in search engine’s result page.

1. Use keywords strategically

Keywords are the staple of SEO. A website with inappropriate keywords is useless and fated to fail.With the new SEO algorithm, contents with long tail keywords have better success than shortand generic ones. Make sure that your keywords or keyword phrases are relevant to yourcompany and has a conversational marketing vibe. There are a lot of keyword research tools onthe internet that you could use for searching the best keywords for your website. And once youalready have your targeted keywords, use them strategically on your website as well as on yourcontent.

2. Originality is the rule

When it comes to content marketing, original, high quality, and relevant materials rule. Majorsearch engines like Google never liked duplicate contents — meaning, two or more substancesposted in different URLs. And it could hurt your website real bad once search engines noticethis. If you want to establish trustworthiness and prominence, you have to make sure to postunique contents that are relevant to your company. You can use tools such as Copyscape,SiteLiner, etc. to check the originality of your content.

3. Use keywords naturally

Let’s say you already have determined the keywords or keyword phrases that you want to rankfor your website. Typically, the next thing that you would like to do is to optimize your siteand blogs with these keywords. But keep in mind that your keywords use must look natural.While keyword spamming could be useful, say decades ago, it is no longer the game plantoday. Focus on writing contents that are relevant and informative to your targeted audience.Then put in the keywords where they are necessary. Once your audience loves your content,then so will the search engines.

4. Optimize your website design

Your website, as well as its navigational structure, plays a very crucial role in how major searchengines gauge its importance. The moment that your web page loads too long, you are alreadyone step closer to failure. The faster your website loads, the more search engines will love you.Use tools like SiteLiner or Screaming Frog to check your website’s navigational and internal linkstructure as well as your PageRank flow. Don’t just make your website search engine friendly,but also as user-friendly as possible.

5. Earn quality inbound links

Gone are the days when ambitious website owners sought to buy links from third-party agenciesto drive traffic to their websites; regardless if the links already looks too spammy andirrelevant. The new algorithm requires you to shed some sweat and work hard to earn inboundlinks. How to make quality inbound links? Simple. Create and publish original and high-qualityContents.

6. Invest in social media

Seriously, who isn’t using social media nowadays? Probably only the Neanderthals. Social mediaare the best platforms to use if you want to gain a reputation and expand your audience fast.Posting contents on social media will not only educate potential customers on why they shouldchoose your products and services, but it will also allow you to interact with them making youconnections with your customers more solid.