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Google Rolls Out 'Rich Cards' Search Results Format

Today's topics include Google's new "rich cards" search results format, Dell's introduction of new endpoint security technology, Apple's plans to develop the new iOS Design and Development Accelerator in India and SAP's latest announcements at the Sapphire Now conference.

Google is giving Website owners a new way to stand out in search results. The company has introduced a formatting feature in Google Search it is calling "rich cards" that it says will give site owners a way to present a better preview of their content in search results.

Rich cards build on Google's rich snippets format in that they allow site owners an opportunity to present content from their sites in a more visually appealing way. Rich snippets provides a way to add an image to content previews that show up in search results—an improvement from content previews in the standard result format.

Dell has announced new security technologies that provide threat detection and prevention for traditional endpoints as well as cloud computing. Dell Data Protection Threat Defense is an entirely new product, though it has its roots in some existing Dell technologies, according to Brett Hansen, executive director of Data Security Solutions at Dell.

Apple has unveiled plans to create a new iOS app Design and Development Accelerator in Bengaluru, India, to help iOS developers there gain more services and resources for their work in one of the world's largest and still-developing markets. Apple envisions the accelerator as providing specialized support to tens of thousands of iOS developers who are working in India building apps for iPhones, iPads and iPod Touch devices, according to a company announcement May 18.

The facility in Bengaluru, the home of India's startup scene, will provide assistance and expertise on best practices, skills training and design, quality and performance improvements for their iOS apps.

SAP has made a number of announcements from its 28th annual Sapphire Now conference in Orlando, Fla. Much of what SAP has said thus far relates to integrating the hodgepodge of applications and services that businesses use and making them accessible from the cloud, as well as putting a focus on customers and helping solve their business problems. During a keynote address on May 18, SAP CEO Bill McDermott summed up the latter as "empathy."

"We feel strongly that design thinking and innovation is the way forward. So we truly have to understand that every encounter with our customers means we have to understand their customers," he said.

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