That List

That List is a mobile-enabled print format, providing off-to-online marketing, advertising and promotions, all of which are measurable.

I trialed this initially – in George Town, Malaysia, over 6 months in 2015 – as an events-specific platform and print format. Whilst this showed promise, it prompted thoughts around concept – and service – rather than product, and that’s where I’m now moving with it.

It remains a standalone product, but is closely tied to Startup News Asia at this point.