Marketing ManagerZipcar

THIS JOB HAS EXPIRED

Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time, and headaches. Around the world?from coast to coast, across Canada, the UK, Spain, Austria and college campuses in between?people are making the decision to live car free and enjoying the convenience and environmental benefits of having ?wheels when you want them?.

As we continue to grow our operations, we are looking for talented, passionate people with great ideas to join the family. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you?re results-oriented, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply.

To learn more about Zipcar, what we do, and how we do it, visit zipcar.com. For further employment opportunities, visit zipcar.com/about/jobs.

This position will report to the General Manager and oversees all local marketing activities for Zipcar in the region, including the supervision and execution of regional partnerships, events, and Street Team marketing.

The duties and responsibilities of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned, as needed. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the position.

Collaborates with home office and General Manager on overall marketing strategy and overall progress.
Oversees day-to-day activities, scheduling and execution of the marketing team, including Marketing Coordinators and Brand Ambassadors.. Prepares and manages annual budget with General Manager in accordance with media plan to achieve marketing goals.
Leads the local market team in reaching the member acquisition goals.
Interface with University partners to integrate Zipcar with campus, operations and community.
Orchestrates sponsorships, partnerships, events, promotions and advertising to increase visibility of Zipcar in the community.Actively recruits, hires and motivates marketing team and monitors results.
Location specific growth planning and execution and identifies overall growth opportunities.
Performs detailed planning, execution and reporting of marketing initiatives, maximizing ROI.
Oversees and manages local social media.
To perform this job successfully, an individual should meet the following minimum requirements and qualifications:

3 years prior marketing management experience, 5 years marketing experience
Budget preparation and variance analysis
Prior experience creating, executing and tracking a marketing plan
Local market knowledge a must
Social media experience
Four year college degree in marketing or a related field
Prior management experience
Event marketing experience, preferred
Strong computer skills, MS Office proficiency, with emphasis on Excel
Has a flexible schedule (IE. weekends, night events and networking)
Ability to meet Zipcar?s membership requirements
Physical Demands and Working Conditions

Work is typically performed in an office environment with some physical demands, such as bike riding, standing for long periods of time, bending, stretching, lifting and carrying up to 50 lbs., and normal exposure to everyday risks and discomfort requiring common safety precautions. Work will also be performed at street marketing events. Travel to and work at these events ordinarily does not increase physical demands, but does increase exposure to risks and inclement weather with associa,ed discomfort. Extra care must be exercised under these circumstances.