Word comes to us that AWARE is poised to go live on June 15th. Pushing the envelope of ‘established’ ARG boundaries, AWARE has already been causing a flurry during its pre-game phase.

So far, some innovative ideas have caught players off guard. From fellow players on Unfiction being kidnapped (thus proving to be in-game characters) to the game’s fictional company advertising for jobs on a realworld jobs website, AWARE looks like it may have many surprising turns in store. In addition, the use of these techniques has provided fodder for much animated meta-discussion among players.

It’s seems that AWARE has finally established its universe and the rules that will govern it. The game has it’s own in-game message board so players will have less of a problem knowing who’s real and who’s not, thereby avoiding some of the suspicion and paranoia that seemed to be setting in at first.

It will be interesting to see where this game goes, what with the geo-political climate of the world right now. It’s seems to be clear that players will need to choose sides somehow, and may have to live with serious (in-game) consequences for their decision.