Ben Gay III

Meet the man who led the company that created the greatest sales trainers the world has ever known!

"The Closers" Series

2,000,000 Copies in Print

In the field of sales, you already know about sales training legends Zig Ziglar, Earl Nightingale, and J Douglas Edwards

Meet the man who led the company that created the greatest sales trainers the world has ever known!

First, a Personal Note

--- We met Ben Gay through Michael Senoff, the man responsible for HardToFindSeminars.com. Michael has accumulated the largest collection of sales and marketing audio interviews anywhere on the Internet. There is no one who conducts better interviews than Michael. Every time I listen to one of Michael's interviews I am amazed at the quality of the questions he asks and the kind of answers the experts are so willing to share with him. You're in for a major treat!

--- Michael Senoff has interviewed Ben Gay on three different occasions. His interviews with Ben were through, as they always are. For this site, I wanted to highlight the major contributions Ben Gay has made to the sales industry but, I didn't believe for a minute I could do a better job of interviewing Ben than Michael had already done.

--- With Michael's permission, we present his introductory remarks that touch on the highlights of what you will learn from the Ben Gay's three interviews. On this page, you'll find links to the actual interviews on Michael's website,www.HardToFindSeminars.com

--- After you have listen to all three interviews, Ben spent some time with LearnFomTheGiants.com to answer a few more questions which you'll find on this page. We also have some additional information about what you'll find on Ben Gay's website along with some of the sales training materials he has created over his long and impressive sales career. Enjoy!

35 years of top-level, professional selling experience has made Ben Gay III a legendary figure in the sales world. A world-famous salesman, sales trainer, author, consultant, and speaker, he still sells on a daily basis! Ben Gay has been the #1 salesperson at every single company with which he has been associated. It's not surprising that his book, The Closers, which explains selling the way it really is, is the most powerful book on selling ever written with over 3,000,000 copies sold.

In this interview, Ben Gay III reveals how his selling success sprang from a childhood fascination with the yarns of a former-slave and local Civil War veterans in mid-Century, which spawned an unquenchable passion for meeting interesting people. At his father's knee, he learned the amazing ability of a master closer to move people to action through the sheer power of talk.

After a successful career as a youthful buyer at Macy's, he moved into direct sales and discovered the power of multi-level marketing where he met and worked with renowned salespeople, including the greatest Master Closer he ever worked with, James H. Rucker, Jr., J. Douglas Edwards, Fred Herman, Earl Nightingale, Zig Ziglar, Bill Dempsey, and Ray Considine, among others. In this no holds-barred interview, he shares the absolute unvarnished truth with you.

While sharing fascinating anecdotes about his career, Ben Gay III dispenses selling tips, techniques, and secrets. You'll discover:• The key to sales success: always sell a competitively priced, quality product to qualified customers• How a closer thinks: the secret of Sales Closing Power• How to get the sale that day!• How your success depends on the effectiveness of your sales presentations, telephone sales scripts, and direct mail letters• And much, much more!

So meet Ben Gay III...the person with the unique ability to explain selling in down-to-earth terms you can easily understand and apply. The Closer is the sales closers bible, the one book you must have in your personal library. My interview with Ben Gay, the master closer, is one you shouldn't miss either.

Produced/copyrighted by Michael Senoff of HardToFindSeminars.com (Used by permission)

Although my first interview with Ben Gay III was chock full of fascinating stories and invaluable selling secrets, believe it or not, there's more! On top of his legendary status as a world-famous salesman, sales trainer, author, consultant, and speaker, Ben Gay is the founder and executive director of the National Association of Professional Salespeople with a membership in six figures.

And talk about inspirational! Ben Gay spent 12 hours a weekend for five years at San Quentin with his People Builders program that successfully enabled his students get off the prison merry-go-round, reducing recidivism by over 80%. And get this. Ben Gay even "did time" with Charles Manson. He was attitude coach for the crews of Apollo 15, 16, and 17, working with astronauts Alan Shepherd and Jim Irwin.

While his stories about his brushes with the famous and the infamous are captivating and inspirational, you can't afford to miss the sales and marketing wisdom that Ben reveals in this interview.

In This Interview, you'll learn..• The secrets of closing and how to become a Master Closer• Why confidence is your most important asset and how to build it• How he took a catch phrase and turned it into gold• How to take an objection and turn it into a benefit• How to become a sales infiltrator• How to use the Internet to multiply your sales• The Step-by-step phases of his foolproof sales process• The magical ingredient that separates The Closers from all the other sales training programs• And much, much more!

Ben Gay tells you about selling the way it really is and not the way we wish it were. As Ben Gay would say, "It's the presentation, stupid!" So tune in to radio station WII FM (what's in it for me?) and prepare to be blown away by the master.

Ben Gay III is a world-renowned sales trainer and author of The Closers. He's worked with marketing giants like Earl Nightingale, Zig Ziglar and Ray Considine, and has helped countless businesses increase their sales performances.

Although Ben ran a prison program for five years called People Builders that taught prisoners and staff alike how to set and achieve goals, it wasn't until he was sent to prison himself that he learned some of the most valuable lessons about business and life.

So in this audio, you'll hear Ben's incredible story about how he was railroaded on multi-level marketing charges and sent off to prison - but how he took his sales training with him to help the people around him turn their lives around - all while virtually running his business from behind bars.

You'll Also Hear…• The truth behind Ben's indictment and the one mistake he made that got him 15 years in prison• What Ben knows about Earl Nightingale that most people don't• Secret techniques Ben's learned from Ray Considine for networking in even the strangest of places• The cheap trick Ben's wife used that almost bankrupted his business while he was in prison and how he got it all back• An "almost magic" way to command respect anywhere - Ben had everyone calling him "Mr. Gay" in prison - even the guards• The one-and-only proven-effective sentence to use in marketing that gets a name out there, even when no one has heard of it

It would have been easy for Ben to just sit around and do his time for the six years he was in prison, but instead he took "his show on the road" and taught everyone he came in contact with how to effectively turn even the most negative of situations into a positive.

Produced/copyrighted by Michael Senoff of HardToFindSeminars.com (Used by permission)

Ben Gay III is a marketing legend. When he was working alongside Zig Ziglar, Earl Nightingale and Napoleon Hill way back when, Ben was the “young guy.” Now, he’s the last living link to that era of marketing genius.

And in this interview, he shows new marketing consultants powerful techniques they can use on every deal.

According to Ben, the most important thing you need to remember when you go out there is that you’re just as smart as 90% of the people who come through the door, if not more.

You have a proven system that works and scripts to use along the way. But, he says, in order to close, you’ve got to know what your last sentence is going to be before you start talking, and then naturally direct the conversation to that sentence.

He also suggests that you start seeing people as new friends instead of prospects. Ben’s had clients for 20, 30, even 40 years because he considers each one a friend. And in this audio, you’ll hear how to make those kinds of relationships too, along with the exact sentence Ben uses to close on a new friend.

You’ll Also Hear . . .

• The art of the referral fee – and a quick story that illustrates why it’s so important to either do it the right way or just forget it altogether• The one person in your town you should always try to think about if you want to do cold calling the easiest (and most efficient) way possible• The difference between “sales coaching” and “marketing consulting” and how to add the relatively new field of coaching to your consulting practice (along with 5 other income streams you may be able to add too) • Ben’s polite way of turning a free call into a paying client by basically announcing, “Sorry, but the freebie is over”• How charging for his advice actually made Ben’s life easier (and more prosperous) and the no-nonsense way Ben gets paid for his time before he sends out the bill• A trick for getting prospects to cold call you• 3 ways you can project credibility without saying a word• A little story about the man who built his thriving business of 40 years off referrals generated from one cold call• Clear and straight-forward advice for anyone worried about landing their first client

Believe it or not, you don’t have to be some sort of “overachiever” to be successful in marketing. All you really need is a plan and a little know how.

Ben admits he made Cs in high school and couldn’t make a sale for the first six months of his career. But he kept swinging at the ball with clear obtainable goals in mind.

And he’s been knocking them out of the park ever since (47 years later and counting).

And in this audio, he shares it all with you. And if you stick around to the end of the audio, you’ll hear the very generous offer Ben’s offering to listeners.

So meet Ben Gay III...the person with the unique ability to explain consultative selling in down-to-earth terms you can easily apply.

(Sales) Meet the Ultimate "Master Teacher" (Sales)Ben Gay III

(Learn From The Giants interview intro and comments go here)

Ben Gay III's Website

(Click anywhere on the above image to access Ben's website.)

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