How NOT to Screw up Your CRM Initiative: Highlights from Real CRM Implementations

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How NOT to Screw up Your CRM Initiative: Highlights from Real CRM Implementations
From a poorly conceived vision to unrealistic project phases, learn about the critical CRM deployment missteps that can cost your business dearly. Through a series of real-world case studies, this paper outlines several specific lessons you can use to ensure your organizations gets the most from its CRM.