Fast Company names Design Lead for Windows Phone as one of the most creative people 2012

One of the main reasons so many of us like Windows Phone is because the UI design is not only unique but equally mesmerizing. From Windows Media Center to Zune HD to Windows Phone, the Metro UI lineage is as clear as the subway signs it's based on.

The popular and influential business magazine Fast Company has named the Design Lead for Windows Phone, Jeff Fong, #81 in their 100 Most Creative People in Business for 2012. Not only is that a heck of an honor it's a telltale sign of the continued influence Metro is having on the mainstream, something that we'll see a lot more of when Windows 8 drops this fall. From the Fast Company entry for Fong:

"Airports may be frustrating, but give them this: "The signage is so clean, pure, and direct, it helps you navigate a very complicated environment," Jeff Fong says. "I wondered, Can we apply that same approach to designing our user interface?" His team culled photos from London's Heathrow and designed the smartphone's software--with its animated, colored tiles, and straightforward imagery--based on the signs' typography and simplicity."

Over at the Windows Phone Blog, they get behind the scenes with Fong and ask quite a few questions on design and what he sees as the future. Quite the interesting read both for his insight and for the fact that we get to put a face on one of the team that has brought us the fresh UI experience to our mobile phones.