Marketing Best Practices Guide

Overview: Marketing Best Practices Guide

This document details 25 high value best practices for Marketing Department operations organized by function, including Digital Marketing, Market Research & Analysis, Direct Marketing, and more. Use this document as a guide in implementing work activities in your Marketing Department that have proven to increase efficiency, cost effectiveness, customer service and work quality. OpsDog’s best practices require no new technology and can be implemented without infrastructure or regulatory-related organizational changes. Order this document to point your Marketing Department in the right direction.

Product Details and FAQ: Marketing Best Practices Guide

What is included in the Marketing Best Practices Guide?

This guide includes 25 detailed, text-based descriptions of "best practice" work activities that have been documented during more than 20 years of Fortune 500 consulting experience. Each best practice is contrasted against a less effective "typical" practice. The benefits of adopting the best practice are also defined.

Which employees and/or departments are covered in this guide?

This guide contains best practices for the following Marketing areas:

Branding & Strategy

Content Marketing

Market Research & Analysis

Product Management

Programs & Campaigns

Digital Marketing

Direct Marketing

Traditional Marketing

Public Relations (PR)

What are best practices? What is the purpose of these guides?

Best practices, sometimes referred to as leading practices, are text-based descriptions of work activities that are proven to deliver superior results. These best practice guides describe detailed "best-in-class" work activities that can help any organization close the gap on the competition. The best practices in these guides require no new technology to implement and require no changes to infrastructure or regulatory practices. The majority of them can be implemented without high-level approvals or significant time devotion to rapidly realize improvements in cost effectiveness, work quality, customer service and/or productivity.

How were these best practices gathered?

These best practices have been documented during more than 20 years of management consulting experience. OpsDog's best practices guides are collections of the most common, high-value, easily-adopted best practices identified in our experience working with some of the world's largest, most valuable corporations.

How do I purchase this report? How/when will I receive it?

Simply click the "add to cart" button and follow the process to order your copy of this guide. You can use any major credit card, or a PayPal account, to pay. After your payment is processed, an OpsDog team member will email you to confirm the delivery time (typically 3-5 business days or less). Once our latest content has been incorporated into the existing guide, a PDF copy is emailed to you. Download a free sample best practices guide now.