SOCIAL MEDIA: DON'T DO IT...STAY AWAY!

There is a growing emphasis being placed on making sure Social Media efforts can be measured before lawyers jump in to use these tools. In this article, Social Media Coach and Strategist Nancy Myrland discusses why it might just be a good idea to hold back and not use Social Media. We think you might find it interesting.

SOCIAL MEDIA Written by Nancy Myrland, President Myrland Marketing, Inc. Certified Social Media Consultant, Speaker & Trainer Professional Marketing Advisor I wrote this... Sure, go ahead and hold back in social media if you can't measure it! I mean, why not hold back when you know it will allow your competitors to gain a foothold in the relationship-building spaces we call Social Media? were intending to go to. Leave those for your competitors too. Networking and meeting people? Leaving an impression with people? Helping people understand what you're like as a person? Helping people see what a great listener and conversationalist you are? No, no, no...don't you dare do those things until you can measure every inch of th wiser to let your competitors do it first. I'm not advocating giving up on trying to measure that which is first based in goal you can't measure it if you haven't set goals for what successful metrics will look l before you engage in face-to-face networking, don't you? face networking? Hmm... Then why do you network face same reasons most have for networking via Social Media. A:: DON’’T DO IT…STAY A Kevin O'Keefe, owner of LexBlog, wrote a post the other day about measuring social media. He was referring to another post written by Seth Godin about trying to measure the unmeasurable. He wrote about lawyers and law firms and their skepticism of Social Media usage because they don't know how to measure it. Kevin discussed not holding out because you haven't figured out the measurement part. I commented on his post, and decided to share it with you here. Also, don't go to any of those networking events you them because it's much goal-setting. like, right? Oh, you don't have goals in mind for face face-to-face? I have a feeling your reasons are the r AWAY!! ssed em Who cares if ike, You do that face-to-Yes, of course I'm an advocate of marketing planning, but the most talented people never leave the starting gate because of fear, over-planning, a lack of admirable examples, getting hung up in committees, being too busy and analysis paralysis, just to name a few. Let's let common sense, and the marketing plans and skills we already have, combined with all the tools that are readily available to us, lead our marketing efforts, okay? Nancy Myrland, President, Myrland Marketing, is a Professional Marketing Advisor with more than 20 years experience in partnering with clients to build their business by strengthening their relationships with their clients. She started Myrland Marketing in 2002. Nancy has spent a great deal of time immersing herself in the worlds of Social Media and Traditional Marketing, and understands how to wisely and efficiently blend the two areas to help you accomplish your goals. Nancy is innovative, passionate, loyal, strategic, wise, and has a depth of knowledge to share with her clients that comes from working in sales/business development, in management and marketing in corporate America with Time Warner and L. M. Berry, and in law firms and other professional services firms. To find out more about Myrland Marketing, or to read Nancy’s blog, please visit http://myrlandmarketing.com/about-us, or email Nancy at nancy@myrlandmarketing.com. You may also reach her by calling her. 317-370-9684 Email: nancy@myrlandmarketing.com Blog: www.myrlandmarketing.com Twitter: http://www.twitter.com/nancymyrland LinkedIn: http://www.linkedin.com/in/myrlandmarketing Facebook: http://www.facebook.com/nancymyrland YouTube: http://www.youtube.com/nancymyrland

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