Bluechip Technologies launches BluePrime for your Analytics solution

Bluechip Technologies launches BluePrime, a market leading Analytics solution that delivers valuable insight into customer experience and satisfaction while using your products. BluePrime goes beyond just collecting your customer data from different source systems and consolidating it, It looks at trends, behavior, runs the data through high quality and tested business algorithms designed for the African market (but customizable), compute and present the data in a highly visual format for easy access and assimilation.

Combining advanced Business Intelligence skills and proprietary Customer Analytics business rules, BluePrime provides organizations with never before possible access to key customer behavioral information, which can be used to make strategic decisions to ensure customer retention and increase customer acquisition/product embrace.