Lipton places its product in a popular online game

Brand Content, social media and online gaming

Lipton whose production process is changing -wanted to let the general public know about it. As online gaming and social networks are very popular among its target audience, Lipton decided to connect the brand with Farmville by creating a new farming culture involving Lipton’s tea. They could also create their own factory and thus learn more about all the productive processes. With a 3-step gaming cycle, players could learn from tea growing to tea packaging -spending an average of 10 hours playing and interacting with the brand.