ITV plays catch-up

ITV is to revamp its broadband catch-up TV offering and is considering rebranding the online video service less than a year after it first launched. The overhaul of the 30-day catch-up service, a key part of ITV.com’s overall broadband TV service, will be followed by the first major marketing campaign to drive usage since launch at the end of July. The ITV system has been left standing by the BBC's iPlayer.

Navigation improvements to the catch-up TV service will include introducing the ability to search for programmes in different ways, such as by genre, as well as highlighting more prominently popular shows viewers might have missed on TV.