15TH ANNUAL SUMMERFEST

SummerFest XV 2013
Great speakers, presentation and tour, the atmosphere was relaxed and fun. This year some bad weather, storms and area wide floods affected the itinerary. Friday evenings’ scheduled sail boat ride had to be cancelled due to strong storms that moved into the area in the early afternoon.

One of the scheduled speakers was unable to attend. Paul Lucas (ChemMax) and Nathan Koets (Clean Oriental Rug) educated the group with a great presentation on rug cleaning.

This year’s winners of SummerFest awards for participation and dedication to
bettering the carpet cleaning industry and helping make SummerFest a success are:

2013 Man of the Year – Mark Kling

2013 Woman of the Year – Stephanie Adkins

SummerFest Demo Day
On Saturday July 27, 2013 DSC Products in Muskegon Michigan hosted the annual Demo Day. After the tour of DSC Laboratories to see how cleaning products are designed and blended and a spectacular authentic Polish food lunch buffet, everyone enjoyed the friendly competition for the 2013 SpotMaster Championship title. The winner and SummerFest 2013 Spot Master Champion was Tom Cermak of Dries in Minutes Carpet Cleaning from Kennesaw GA.

The Saturday night dinner cruise was awesome. It was a little cool and overcast but good food, drinks, music, – a great time was had by all.

Special thanks go out to Mark and Andrechelle Cermak and the SummerFest Committee who help put this awesome event together, Paul Lucas, Nathan Koets, DSC staff, Mark Kling and the Kling family for your hospitality and generosity.
Thanks also to all who participated and made this event so terrific.

Hope to see you all next year in Kentucky!

SummerFest Committee

Visit www.GoToSummerFest.com for announcements and updates for SummerFest XVI in 2014 and to view photos from SummerFest XV and previous SummerFest events.

With the buying power of national franchise groups, tighter customer discretionary spending, and the increasing cost of doing business, many carpet cleaning owners are being squeezed out of the game. To survive and excel in today’s challenging environment, the “game” must be taken to them! With this program you can learn how to turbo charge your business and turn it into a marketing machine that garners the attention of everyone playing the “game.”

After all, carpets, furniture, tile floors and other surfaces still need to be cleaned. If you are fed up with sitting idly by as the competition encroach on your business, this program is for you! If you provide high quality cleaning and restoration services and are not getting the volume of work desired, then it is time to make some fundamental changes that will make your targeted prospects take notice.

This intense high energy class is perfectly suited to owners, managers and marketing representatives that want to place their cleaning and restoration business in overdrive!

Ivan Turner CEO of ShowMe Marketing Solutions and past president of AeroDry Cleaning & Restoration. who boast a 25 year record of leading a highly respected, full service Cleaning & Restoration business in Mid-Missouri.

Make no mistake about it: competing in the cleaning and restoration game is getting tougher by the day. You may proudly own and display your fleet of powerful truckmounts, but it is not your truckmounts and equipment that has customers calling, its your Positioning and Marketing Savvy that makes your telephone ring!

ShowMe Marketing Solutions is a respected resource for cleaning and restoration companies that desire an innovative approach to business growth by providing them a leading edge in this competitive industry. Ivan has authored comprehensive How To books, Marketing to Plumbers and Building a Successful cleaning & restoration business. Ivan has been featured and published in “Millionaire Blueprints” and “ICS Magazine” and a regular blogger on R&R Magazine and the SFS member site. Don’t miss this opportunity to hear Ivan speak at SummerFest XV on July 27 2013 at DSC in Muskegon Michigan. For more info visit www.GoToSummerFest.com or RSVP by calling 440-296-9322.

Ivan is a high content speaker who is motivational and inspirational in style and tone, whose programs are jam packed with pertinent information.

Ivan will reveal secrets for building a successful carpet cleaning company based on personal experience and the experience of other thriving entrepreneurs. You will not get pie in the sky, big talk from self promoting marketers who teach aggressive marketing based on theory, but rather a wealth of information based on years of trial and error and tens of thousands of dollars of investment in discovering “Best Practices.”

Would you like to learn how to employ proven strategies for building your cleaning and restoration business at an accelerated rate? Of course you do, we all do! After attending this 1 hour presentation you will clearly understand why getting through to the inside is the key to building meaningful relationships with carpet retailers, property managers, and the leaders of the community that you serve. It is all about “Breaking the Code”

Upon completion of “Breaking the Code” cleaners and restorers have:

A clear understanding of where you stand in the market compared to others

A marketing plan and strategy

A plan for transforming from average to a highly visible provider of service

Readiness to return to the business and begin implementing the marketing plan the very next day

A solid plan for gaining a competitive advantage in your market area

Don’t miss this opportunity to hear Ivan speak at SummerFest XV on July 27 2013 at DSC in Muskegon Michigan. For more info visit www.GoToSummerFest.com or RSVP by calling 440-296-9322.

SummerFest XV 2013 | Muskegon Michigan

SummerFest Activities

SummerFest Banquet

The annual SummerFest Banquet is usually on Friday night. More details to come. If you are thinking of attending, please contact Andrechelle Cermak to RSVP @ 440-296-9322 or andrechelle (AT) GoToSummerFest.com

SummerFest location, you help choose

You can help to determine the location for SummerFest. How, you ask? Simply attend SummerFest and be a part of the 'Round Table'. The Round Table is a meeting where cities are nominated as locations for future SummerFest events. All attendees are free to nominate a location. The location is then later carefully selected by the SummerFest committee. This is also a great time to make any other suggestions on improving SummerFest. We hope to see you there!

Spot Master Championship

We hope to see you at this years 'Spot Master Championship'. Test your spot removal skills against the best carpet cleaners from around the globe. Do you have what it takes to be Spot Master Champion? Prove it! See list of previous SpotMaster champions

What is SummerFest?

SummerFest is an annual informal, grassroots gathering of carpet cleaners of all methods and ideology from the United States and beyond.

Organized by cleaners, for cleaners. All methods are discussed and demoed by attending carpet cleaners. Shop talk and some family talk, like a cross between a family reunion and a company picnic.

Friday Banquet Dinner

On Friday evening we have our annual awards dinner. Great food, great friendship, great fun. Carpet Cleaner of the Year, Man of the Year, Woman of the Year. We hope you will attend, it's sure to be great fun for all.