Coca Cola ad on Super Bowl — American’s brand? Hm.

I’m watching the Super Bowl, looks like good defense (Seattle) is trouncing good offense (Denver) when a Coca Cola commercial came on and it started rather patriotically with the words of “America the Beautiful.”

Then the words went from English to languages I didn’t recognize. Now, I know the politically correct thing is to foster multiculturalism — working really well in Europe — but we should remember the words spoken by President Teddy Roosevelt;

Every immigrant who comes here should be required within five years to learn English or leave the country.”In the first place we should insist that if the immigrant who comes here in good faith becomes an American and assimilates himself to us, he shall be treated on an exact equality with everyone else, for it is an outrage to discriminate against any such man because of creed, or birthplace, or origin. But this is predicated upon the man’s becoming in very fact an American, and nothing but an American. If he tries to keep segregated with men of his own origin and separated from the rest of America, then he isn’t doing his part as an American.There can be no divided allegiance here. Any man who says he is an American, but something else also, isn’t an American at all. We have room for but one flag, the American flag, and this excludes the red flag, which symbolizes all wars against liberty and civilization, just as much as it excludes any foreign flag of a nation to which we are hostile.We have room for but one language here, and that is the English language for we intend to see that the crucible turns our people out as Americans, and American nationality, and not as dwellers in a polyglot boarding house; and we have room for but one sole loyalty and that is a loyalty to the American people.

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I am quite sure there may some who appreciated the commercial, but Coca Cola missed the mark in my opinion. If we cannot be proud enough as a country to sing “American the Beautiful” in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition. This was a truly disturbing commercial for me, what say you?

The Coke ad gives me a sick feeling in the pit of my stomach. In my opinion, this ad exhibited a complete and total lack of respect for our American culture and language. If we, as a nation, cannot retain our common language - English- then we are certainly doomed. I know it's just a commercial, but........remember, there were just a 'few Saudi's' taking flying lessons in Fla.; Only a 'few thousand' illegals amnestied in 1986.....

And let me add-
re:The Bob Dylan/Chrysler ad.... Let us not forget that just a few short weeks ago FIAT, an ITALIAN company, officially completed their purchase of Chrysler Group.
Chrysler is no longer an "American" company, Bob. We might make some of them here, as we do some Toyotas, but it ain't American anymore.

ATLANTA (CBS Atlanta/AP) – Each year, several Super Bowl commercials become the subject of controversy and scrutiny, usually for their sexually charged content.

This year, a Coca-Cola ad landed in the proverbial hot seat, but not for being lewd – it showed Americans of different races and ethnicities singing “America, the Beautiful” in a variety of different languages. After it aired, many took to various social networking sites to express their outrage at the song being performed in any language other than English.

The company’s official Facebook page was inundated with comments after the spot appeared during Super Bowl XLVIII. Though some showed support for the diversity shown in the ad, many others expressed displeasure.

“Today we are throwing away all our Coca-Cola products and replacing them with Faygo,” the Facebook page for the Tri-County Congregational Church in St. Cloud, Minn. wrote. “Faygo represents Christian Values and follows the Constitution. Mexicans singing the National Anthem is an abomination.”

Added Facebook user Jamey Mikels, “It is not bigotry to demand that we have a unified language in the UNITED STATES [sic]. If we do not have that we are no better than the 3rd world cesspool dwellers that refuse to lift THEMSELVES [sic] up. The language is what helps us to get along. Having multiple languages just keeps people separated into different communities rather becoming ONE [sic] great Nation [sic]! This commercial was put out to make self hating white people feel good!”

Angered customers also commented on videos of the commercial that were posted to YouTube.

“[M]ulticulturalism has been turning America into a slum for the past 50 years, and the CEO of Coca Cola is Turkish so he doesn’t give a s***,” one user who identified himself as Benji Kenton wrote on a video published by WorldStarHipHop Official.

His comment is referring to Muhtar Kent, the Turkish-American business man who is the CEO of the soda company.

Added a user called Emily Statton, “What a f***ing terrible commercial. That majority of it was not even in English and was sung by a bunch of foreigners. Just more multicultural, politically correct, liberal s***.”

Many Twitter users were also upset by the use of different languages in the singing of the patriotic song.

“@CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS,” one user was quoted as saying by Time magazine.

Other advertisers played up their American roots, with far less polarizing results.

Chrysler also went with a U.S.A theme. It had a two-minute ad starring music legend Bob Dylan discussing the virtues of having cars built in Detroit, a theme the car maker has stuck with in previous ads with rapper Eminem and actor Clint Eastwood.

Coca Cola has donated millions to the anti-Israel group Oxfam International, which is currently backing a campaign to boycott an Israeli soda company that competes directly with Coke.

Oxfam has taken the lead in recent days in a campaign to boycott SodaStream, an Israeli-based beverage manufacturer that is under fire from supporters of the anti-Israel Boycott, Divestment, and Sanctions (BDS) movement.

The battle between SodaStream and BDS supporters has heated up in recent days after actress Scarlett Johansson severed her ties with Oxfam over its anti-Israel activism.

BDS supporters have also gone after Johansson, who is currently serving as SodaStream’s spokesperson.

One of SodaStream’s most prominent competitors—the Coca Cola company—has donated more than $2.5 million to Oxfam over the past several years, leading some to wonder if Coke is supporting Oxfam as a means to defeat the competition.

“In 2011, Coca Cola contributed $400,000 to a research project ‘analyzing the poverty footprint of beverage giant Coca Cola and multinational bottling company SABMiller in Zambia and El Salvador’ and, in addition, $2.5 million in 2008-2010 for humanitarian work,” the website Israellycool.com reported on Friday.

“The question remains: Is Oxfam’s opposition to SodaStream and Scarlett Johansson’s role as brand ambassador due to their anti-Israel bias or pro-Coke bias?” the website asks.
Neither Coca-Cola nor Oxfam responded to requests for comment.PepsiCo spokesperson Jeff Dahncke declined to comment when reached by theWashington Free

Coca-Cola’s ad entitled, “It’s Beautiful,” featured people of different ethnicities singing the patriotic song “America, the Beautiful” in a handful of selected foreign languages. The languages included Arabic, Spanish, Hindi, and Tagalog.

Of course, private companies are free to market to consumers in any language they chose. This, too, would be true under an official English law. However, we believe that this Coca-Cola commercial directly undermined the spirit of national unity “America, the Beautiful” was intended to foster. Instead, the divisive ad wrongly depicts Americans as separate linguistic groups and rejects the historical American ideal of one nation unified under a common language - English.

ProEnglish believes that American companies, like Coca-Cola, should demonstrate greater corporate responsibility and promote civic unity, not disunity, whether that means linguistic or any other kind.

We encourage you to stand up for English unity in America and let Coca-Cola know what you think!

TAKE ACTION!

Contact Coca-Cola’s Consumer Affairs department!

Let them know what you think about their foreign language ad targeting a largely English-speaking audience during the Super Bowl.