So saith Bill Haig, Ph.D., someone who is “not a graphic designer”, but has a doctorate in logo design, and is one of the grand old men in the branding game. He did learn his trade under God, however.

The Logo Design Love Blog asked him how much the firm would bill clients and he gave some very enlightening answers. These were in late-60’s dollars but it would still be a pretty sweet payday for any graphic designer or firm.