Archive News

The Telegraph wins at Campaign

The WannaCry cyber attack in May 2017 crippled businesses and public services across the UK. This gave Samsung Knox the ideal opportunity to show that cybersecurity matters – and the resulting work won the Online Services category at the 2018 Campaign Media Awards.

Samsung Knox created abespoke hub within Telegraph Business’ masthead, alongside two dedicated pages in the daily and Saturday papers, to hit the story from all angles. Content created include a documentary video on dawgyg, one of the most prolific hackers in the US, filmed on site in Virginia in the US. It featured the real victims of cyber attacks, showing that the real threat might not always be what one expects.

The target audience – C-level executives – had access to a series of premium tech insights and in-depth, interactive, longform articles, addressing the real threats and opportunities businesses face in Samsung Knox’s key target industries, including healthcare, finance and education.

A new opinion page was also created in the Saturday Telegraph, where columnists including Jimmy Wales, Rohan Silva and Mo Gawdat debated the risks, rewards and meaning of data and tech-driven lives. At the midwave, 40% of recallers visited Samsung Knox’s website and 34% enquired about the product. Trust went up nearly 20% and brand consideration for Samsung Knox increased by 20%.

Women Mean Business

As the world celebrates International Women’s Day, The Telegraph today launches a major campaign, Women Mean Business, examining startup sexism which sees women at a distinct disadvantage as they endeavour to launch their own businesses.

Women Mean Business will be an ongoing campaign telling a positive story about how women run good businesses really well – when they are given the chance – looking at the world of start-ups, investigating the funding gap, profiling some brilliant business leaders and debating the issues.

Matt turns 30!

One year of Premium

35 new Premium articles each day

324 writers, reporters and commentators

13,684 archived Premium stories

1,154,695 reader comments

To celebrate one year of Telegraph Premium, the exclusive stories that take you beyond the headlines, our experts have selected 20 of the most important Premium articles from the last year. Read them here, free.

Every day, our brilliant writers bring you unrivalled insight and analysis.Discover what the story meant to them and why telling it was so important.

Spark Showcase

We’ve updated our Spark Showcase site with some of our latest campaigns from 2017.

Jamie Carragher joins our starting line-up

The former Liverpool and England defender, who played 737 times for his club and 38 for his country, will write a weekly column or interview which will be published online at Telegraph.co.uk each Friday and subsequently in The Daily Telegraph on Saturdays.

He will also contribute to The Telegraph’s weekly Total Football podcast in association with Liontrust, and on other platforms.

Paul Hayward, published to coincide with Carragher joining The Telegraph, he reveals why he is so obsessed by football; how he was terrified when he first stopped playing; how it felt missing out on a Premier League title; the possibilities of being a club manager one day; what qualities he feels are missing with current players plus what type of game he likes to watch now.

Carragher’s first column will be published on Friday 13 October on Telegraph.co.uk and in The Daily Telegraph on Saturday 14 October.

Jamie Carragher said: “It’s well-known I’m fanatical about football, and there’s nowhere better to bring that passion than The Telegraph. It’s an honour to share my love of the game in a publication so recognised for its excellent football coverage. I can’t wait to add my own insights and join the team.”

Adam Sills, Head of Sport, The Telegraph, said: “Jamie Carragher is one of the most renowned names in the world of football and we’re delighted he’s joining The Telegraph. He brings a huge amount of expertise and experience and will be an excellent addition to our sports coverage.”

The Telegraph’s dedication to providing the very best quality football coverage includes:

A dedicated weekly podcast, Total Football, in association with Liontrust

Unrivalled coverage in the run-up to the 2018 World Cup in Russia from its team including Chief Sports Writer Paul Hayward, Chief Football Correspondent Jason Burt and Chief Football Writer Sam Wallace

A weekly audience of eight million football fans across print and digital platforms *

Introducing our new brand campaign

Quality journalism has never been more important. In an era of fake news, we want to provoke consumers into thinking carefully about the stories, insight and analysis they choose to read.

Our new brand campaign, Words chosen well, will make its debut with a 40-second advert during the much-anticipated Game of Thrones finale, after which it will be rolled out across TV, cinema, out-of-home, audio, digital and print.

NEW! Sticky billboard

Charles Saatchi joins The Telegraph

The Telegraph has announced that one of the world’s greatest art experts, Charles Saatchi, has been commissioned to write a weekly column on art masterpieces.

Charles Saatchi’s Great Masterpieces promises to take Telegraph readers inside the world of art, examining some of the great paintings of our time, and revealing the history behind the canvas.

He said ‘I’ve always been fascinated by the origins of truly great masterpieces, wondering what inspired the artist to create their vision. In my new weekly series in The Telegraph, I look forward to sharing my passion for world-renowned artworks, revealing insight into the artist’s lives and their paintings.’

We have launched our Clearing app for 2017

For students in Clearing, or concerned about their exam results, The Telegraph Clearing app can help search for available courses and placements live, quickly and easily. As soon as the Clearing listings become available, our app comes to life displaying the live listings to users. As the official media partner to UCAS, Telegraph Clearing is the only app that displays up to the hour available courses.

Spark aces Wimbledon

Spark has launched a new campaign titled #WhatMakesGreat, in partnership with IBM, which investigates the magic combination of attributes that makes a player a Wimbledon champion and uses IBM’s groundbreaking Watson AI technology to analyse the debate around the tournament. Seven Facebook Live broadcasts hosted by Sue Thearle at Wimbledon feature Jamie Murray, Anne Keothavong and spectator interviews. Readers can also join the debate on social using #WhatMakesGreat for the chance to win Centre Court tickets.

PPA Editor of the Year

Congratulations to Marianne Jones, Editor of Stella, for winning the PPA Editor of the Year (Consumer media) award last Thursday evening.

Award win for Business of Sport

Congratulations toThe Telegraph Business Events teamwho won an award at the annual Conference Awards last Friday, held at Tobacco Dock. They faced stiff competition from five major players from across the conference world. Business of Sport, which is run yearly at the BT Centre, won ‘Best Event Linked to a Publication’.

Winning!

We’re pleased to share that Louise Merry, Head of Telegraph Spark SEO, and Gina Davoile, Creative Solutions Manager, have been named as Campaign Media Week ’30 Under 30′ for 2017. The 30 Under 30 awards recognise rising stars in the UK Media industry. Congratulations to Louise and Gina!

As part of Snap Inc.’s focus to bring local premium content to Snapchatters around the world, Snap Inc. today announced that The Telegraph and VICE UK will be joining Snapchat’s Discover platform in the United Kingdom.

“We want Snapchatters everywhere to have content that is relevant to them, from trusted media brands,” said Nick Bell, the Vice President of Content for Snap Inc. “We’re delighted The Telegraph and VICE UK will bring their unique editorial perspectives to create bespoke coverage for our growing number of Snapchatters in the UK.”

The Telegraph will publish a daily Publisher Story everyday at 5pm which will bring to life the work of The Telegraph’s award winning reporters, columnists, graphics and visual journalists through the innovative approach of its dedicated team of Snapchat editors and motion designers. There will also be more frequent editions before and after the Election to ensure Snapchatters have access to the latest General Election news as it happens.

Nigel Owens' Rugby Referee Challenge

Off the back of the hugely successful ‘Umpire Challenge’, created in 2015 to coincide with the Ashes Series, Telegraph Spark once again teamed up with Specsavers to develop this new game, which offers players the chance to win a Samsung Curved 4K Smart TV.

Get 5 out of 5 refereeing decisions correct to be entered into the draw.

Our manifesto: real political insight, real premium audience

Politics has never mattered more, nor been more uncertain. It is for this reason that we are gearing up for record-breaking traffic in the coming weeks, as we expect more than half the UK population to turn to The Telegraph to help make sense of it all.

What sets our political coverage apart:

The Telegraph has more correspondents working at Westminster than any other newsbrand.

The Telegraph’s editorial team has correctly called every General Election and referendum this decade.

We are already seeing a 30% uplift in our Premium subscriptions as more people want to go beyond the headlines.

To help reach as many people as possible with our brilliant coverage and breaking news, we have invested in a substantial above-the-line marketing campaign which includes dynamic digital display and social media activity.

To find out how your brands can reach our huge and engaged audience at this landmark time, contact your rep or Matthew Wilkinson.

The Telegraph announces star-studded line-up for the Lions tour

The Telegraph unveiled its team for the British and Irish Lions tour to New Zealand on Wednesday, with four new additions to an already stellar line-up.

All Blacks World Cup winner and former British and Irish Lions coach Sir Graham Henrywill be joined by Maggie Alphonsi, Adam Jones and Jonathan Kaplan as new members of The Telegraph’s Lions line-up. The quartet join existing columnists Sir Ian McGeechan, Will Greenwood, Brian MooreandAustin Healey to make up the most experienced punditry team for the tour of New Zealand.

The Telegraph builds on diversification strategy with new appointments

Carlton Hood

Carlton joins us as Managing Director of Financial Services, from Old Mutual Group. He is also a former Chief Executive of Confused.com. He will be responsible for strengthening The Telegraph’s offering of tailor-made financial products and market-leading services for customers. He starts his new role in September and will be reporting to Chief Operating Officer Nick Hugh. Carlton brings with him over 20 years of experience, having provided financial consultancy to a range of top brands, including Virgin Media and John Lewis.

Helen Casey

Helen joins us as Proposition Director from FTSE 100 Company Old Mutual Group, where she was Group Head of Marketing. Helen will report to Carlton.

The move to bolster our Financial Services business is part of an ongoing commitment to lead change within the UK media industry. The Telegraph has successfully evolved into a multi-platform digital news brand that continues to deliver the highest-quality journalism; diversifying into sectors such as travel and events, and now investing in financial services to cater for the needs of The Telegraph’s well-informed audience.

Chief Operating Officer at The Telegraph Nick Hugh said:

“Investing in Financial Services is part of our wider diversification strategy and, with the appointments of Carlton and Helen, we’re committed to delivering a world-class service. We’re thrilled to have them on board.”

Incoming Managing Director of Financial Services Carlton Hood added:

“I’m very excited by the opportunity at The Telegraph. Working with and on behalf of its customers, Telegraph Financial Services can make a real difference in the marketplace. With the right industry partners, we can create truly innovative solutions that really meet the needs of The Telegraph’s audience.”

The Lions - Official Media Channel

For exclusive videos, breaking news, Brian Moore’s Full Contact podcast, plus the best comment and analysis from our Rugby experts, people turn to The Telegraph.

Reaching 5.6 million Rugby fans – more than The Times, Guardian and The Independent – Telegraph consumers spend 2 hours 46 minutes on average consuming rugby content per week.

Follow all the action from the 2017 British and Irish Lions tour of New Zealand here.

To discover more about advertising opportunities around Telegraph Sport’s Lions Tour content, get in touch with Nick Green.

We are now on LinkedIn

Follow our new LinkedIn page to keep up to date with our latest news and innovations

Our investment in audio

With the rise of in-home devices such as Google Home and Amazon Echo, we are increasing our focus on audio content. In the past two weeks we have launched two new audio products – a weekly podcast, the first episode of which featured the one and only Prince Harry; and an audio show designed specifically for Google Home.

News Awards 2017

The Telegraph is very proud to have won the coveted National Newspaper of the Year award at the News Awards earlier this week.

We also brought home the award for Brand Partnership of the Year for Spark’s work on this Kia campaign.

Telegraph Podcasts

From The Telegraph’s weekly Brexit podcast hosted by Chief Political Correspondent Christopher ‘Chopper’ Hope, to our weekly rugby show, brought to listeners by The Telegraph, in association with QBE business insurance, and hosted by England and Lions legend Brian Moore; our podcasts are a treat for the ears!

Stella - Beauty Issue

The Stella Beauty issue is back and bringing you more beauty news than ever before. Our bumper edition will include our coveted Beauty Awards winners, 40 beauty ‘game changers’, a scent special and the vert best in hair, makeup and smart ageing.

A mix of shoots and features from the best team in the business will be bringing our Stella readers everything they need to know for 2017.

Visit Malta in 2017

Spark has partnered with the Malta Tourism Authority to showcase some of the best things to see and do in Malta. Check out the fabulous interactive mapthey created, to discover 10 of the country’s top attractions and where you can find them.

Lead the conversation

Get the latest news about your brands, market insights and sharp analysis of the day’s key financial issues direct to your inbox.

RHS Chelsea Flower Show 2017

Once again the Telegraph takes pride as the sole publishing distributor at the 2017 Chelsea Flower Show. On Tuesday May 23rd, the first public day, we will be publishing our annual Telegraph Show supplement with in-depth coverage of the show. The Supplement will be a Bouquet of images and content surrounding the gardens, the designers, what to see, where to visit. We also be selling copies of The Daily Telegraph throughout the week at the show, along with our up to minute dedicated coverage on the Telegraph Chelsea Flower Show channel.

•Distributed within Daily Telegraph reaching 1.1 million loyal readers as well as to 35,000 visitors directly from the Show

•Telegraph consumers are 26% more likely to have £250k+ in savings & investments

•Telegraph consumers are 21% more likely to attended a garden or flower show is the last year

•In total last year, our audience spent more than £289 million on bedding plants

•72% of readers have a garden or allotment at their home •10.8 million consumers agree they get a great deal of pleasure from their gardens

#MyMagnificentDog

Royal Canin is proud to have been putting animals first since 1968. Their complete pet food range is tailored to age, size, lifestyle, sensitivities and breed. They’ve partnered with Telegraph Spark to provide a wealth of expert nutrition and care advice, plus a host of tips and suggestions on how to make the very best of life with your pet. See the campaign here.

Also, take a look at the doggie photos Telegraph readers have shared here.

Your weekend read, reformed

Louder and bolder in character and more cinematic in format, The Telegraph Magazine is the destination for anyone looking to relax, reflect, laugh and learn throughout the weekend.

We’re introducing new columns like Charmed Life – your VIP pass to the best parties of the week and new columnists such as Annabel Rivkin and Emilie McMeekan, AKA The Midults. They will bring us their noholds-barred guide to surviving middle age. The Cut is our new, extended lifestyle section now featuring in the back of the magazine. This will include more fashion (men’s and women’s), our first ever page dedicated to beauty, food, travel, and interiors. It’s not all new – our old favourites such as Wildlife, Flashback and Michael Deacon remain, all be it with a striking new look!

Key numbers

1,138,000 readers

48% Male

52% Female

Highest Circulating Saturday quality supplement

84% ABC1 Rating

Averages over 1.5 million readers per week (more than GHK, Vogue, Marie Claire and many more)

For more information about advertising in The Telegraph Magazine, contact Claire

The Telegraph announces the appointment of Dora Michail to the newly created role of Managing Director of Digital

Michail will assume responsibility for a number of areas, including The Telegraph’s overall business relationships with Facebook, Google and Apple. She will also be overseeing all ad tech partnerships, trading desk relationships and helping the team to build upon its existing programmatic capability while also evolving the digital solutions offered to customers.

Returning the investment

Check out the post-campaignvideo for our partnership with Kia, which ranlast year during the European Championships. The campaign delivered a huge return on Kia’s investment, proving once again how effective advertising with The Telegraph can be for your brand.

The Fashion Issue & Key Stella dates

On Saturday March 4, the biggest-circulating quality Saturday supplement brings to life:

Full Contact

Telegraph Media Group is adding to its highly respected rugby coverage with the launch of a new live streamed show presented by Lions and England legend Brian Moore.

The new weekly show – called Brian Moore’s Full Contact – will be sponsored by leading business insurer QBE. Launching on 29 January, it will cover all of the major rugby stories and extensively preview The British & Irish Lions Tour of New Zealand in June.

The show will be audio streamed onTelegraph.co.uk, with the first 20 minutes also video streamed on Facebook Live by Telegraph Sport.

Introducing two new weekend sections

Launching January 14 & 15, two complementary new sections from The Telegraph.

Chris Evans, Editor: “We wanted to make a better distinction between our newspapers at the weekend. What people do on a Saturday tends to differ from what they do on a Sunday. Most of our readers take both newspapers and they said they wanted sections that were complementary. The new Saturday and Sunday sections offer that difference.”

Editorially, they bring to the market brilliant new writing talent and are packed with inspiring interviews, hints and tips for things to do. Commercially, they offer a premium audience of 1.8 million, 85% ABC1s on the two biggest online shopping days of the week. Read more here

The Telegraph is quadrupling the size of its programmatic ad team

Like many publishers, The Telegraph has seen a solid bump to its programmatic revenues since usingheader bidding. Now it plans to reinvest the profits by quadrupling its programmatic staff count and, in doing so, plug any gaps in expertise across areas that unified auctions like header bidding have opened up.

New appointments

Steve Filler

Steve joins us as Commercial Director, Digital Strategy and is responsible for our continued digital innovation and effectiveness as well as building on our relationships and profile in the market. He joins us from his previous role as CEO of tech and distribution at Scoota, where he helped build their programmatic brand advertising platform and establish Scoota as a leading partner for all agency groups.

James Muil

James joins us as Partnership Director, responsible for our Apple News service and performance. As you all know The Telegraph was appointed as Apple’s exclusive re-seller for Apple News in the UK, which was a huge coup and supports our innovative premium digital positioning. James recently left Apple where he worked for four years, so if anyone knows how to bring the best out of the Apple News proposition, it is him.

Making a difference

Telegraph audience’s spend in Aldi rose by £1m during the supermarket’s Grow your own champion campaign. Aldi’s share of supermarket spend went up by 10% year on year among The Telegraph’s audience, and our readers’ spend per shop at Aldi increased by 6% vs 2% for all consumers.

Introducing Telegraph Premium

We are delighted to announce the arrival of Telegraph Premium – a world of specially curated, subscriber-only content and exclusive experiences.

Premium has been designed to provide our subscribers with exclusive online access to the highest quality writing from the reporters and commentators at the heart of the story. These articles will include interviews, opinion pieces, features and some of your favourite Telegraph writers.

Most of the content on our website will now be free, and The Telegraph remains the best place to find live coverage of breaking news and sport – but a significant number of our stories every day will be reserved for Premium subscribers.

In addition, Premium will introduce for our subscribers a range of new live events around the UK, offering direct access to the Telegraph’s journalists and resident experts as well as an improved Rewards programme and website.

Preserving memories

Whether it’s a holiday selfie, a perfectly timed family photo or a golden oldie you’ve had for years, we’ve all got special pictures that tell a story.

This new Telegraph channel– in partnership with PHDand Canon – aims to help you preserve those special memories, from finding the perfect filter for your shots, to bringing long-forgotten photos back to life. Plus, find out how you could win a Canon printer and have your favourite snap published on the Telegraph site.

Future Health

As a nation we’re all living longer, happier and healthier lives. With a huge number of clinical studies providing insights around ageing, the future of meaningful healthcare, and humans joining the 150 club, is fast becoming a reality.

Telegraph Spark partnered with Philips and The Story Lab to explore living longer in the first of 8 long-form articles.

New: The Telegraph App

The Telegraph App is aimed at 25-44-year-olds and has been designed to welcome new readers to the world of high-quality digital journalism. To help us achieve this ambitious readership strategy, we have a four-pronged plan:

The app will be updated throughout the day and offers customisable menus, social sharing and personalised notifications

The content will be curated by a dedicated creative team who will use clever and quirky story cards to build loyalty and inspire page views

The Telegraph’s quality content will be free to read following a simple sign-in

The launch will be supported with a response-driven marketing campaign