What is Yoast SEO

This Yoast SEO plugin goes the extra mile
to take care of all the technical optimization, more on that below, it
first and foremost helps you write better content. Yoast SEO forces you
to choose a focus keyword when you’re writing your articles, and then
makes sure you use that focus keyword everywhere.

Why Use Yoast SEO

Write better content with Yoast SEO

Page Analysis

Technical WordPress Search Engine Optimization

Meta & Link Elements

XML Sitemaps

RSS Optimization

Breadcrumbs

Edit your .htaccess and robots.txt file

Social Integration

Import & Export functionality

How to install Yoast SEO

From within WordPress

Visit ‘Plugins > Add New’

Search for ‘Yoast SEO’

Activate Yoast SEO from your Plugins page.

Go to “after activation” below.

Manually

Upload the wordpress-seo folder to the /wp-content/plugins/ directory

Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress

Go to “after activation” below.

After activation

You should see (a notice to start) the Yoast SEO configuration wizard.

Go through the configuration wizard and set up the plugin for your site.

You’re done!

What is passive voice?

Yoast SEO and Yoast SEO Premium currently supports the passive voice analysis only for the English and the German language.

Passive voice occurs if the noun or noun phrase that would be the object of an active sentence (such as Yoast SEO calculates your SEO score) appears as the subject of a sentence with passive voice ( The SEO score is calculated by Yoast SEO). In figure 1, we give more examples of passive voice and give better alternatives.

Why should you avoid passive voice?

If you want to write an article which is nice and easy to read, you
should try to avoid passive voice. In sentences with passive voice, it
remains unclear who or what is acting. This results in very distant
writing. Texts using a lot of passive voice tend to be hard and
unattractive to read. Avoid using (as much as you can) the passive voice
altogether.

In some cases, it can be quite hard to avoid passive voice. If you
are writing a manual for example, you will probably not be able to do
without passive voice.

Passive voice
Better alternative
This product can be bought in our webshop.
Customers can buy this product in our webshop.
The bags are checked by a security employee.
A security employee checks the bags.
The employees are informed about their financial contribution.
The manager informs his employees about their financial contribution.
All our posts are checked by a colleague.

Passive voice
Better alternative
This product can be bought in our webshop.
Customers can buy this product in our webshop.
The bags are checked by a security employee.
A security employee checks the bags.
The employees are informed about their financial contribution.
The manager informs his employees about their financial contribution.
All our posts are checked by a colleague.
A colleague checks all our posts.