Each of these cover girls proudly inhabits her own particular gorgeousness in her own particular way. Together they represent a seismic social shift: The new beauty norm is no norm. And fashion, the industry that—yes—has historically done much to enforce beauty codes, is joining the movement.

“Fashion today has no borders,” declares Michael Kors, one of the designers pushing this free-form beauty attitude. Kors’s casting at his spring 2017 show ran a gamut of age, shape, ethnicity, and relationship to conventional femininity, with the tomboyish Lineisy Montero sharing the catwalk with the ladylike Carolyn Murphy and sirens Cameron Russell and Romee Strijd. For Kors, the mix was absolutely the point.