Life lessons: I’ve done everything from stocking shelves at a natural food co-op, to baking bagels at Brueggers and bussing tables. Then I realized that jobs suck, but if you could get up at 6 a.m. and bake your own breakfast, that is very satisfying. I learned the value of giving people little delights [while working at the bagel shop]. Those small details and experiences are the reason why people like luxury cars. They are full of those little delights. You can do the same thing with any business. With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.

Life lessons: I’ve done everything from stocking shelves at a natural food co-op, to baking bagels at Brueggers and bussing tables. Then I realized that jobs suck, but if you could get up at 6 a.m. and bake your own breakfast, that is very satisfying. I learned the value of giving people little delights [while working at the bagel shop]. Those small details and experiences are the reason why people like luxury cars. They are full of those little delights. You can do the same thing with any business. With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.