Electrolux Home Products Taps Nancy Bailey For Licensing

Electrolux Home Products has tapped licensing firm Nancy Bailey & Associates, a of Beanstalk, as the brand licensing agency of record for its Frigidaire, Kelvinator and Tappan brands in selected product categories.

Nancy Bailey & Associates will work in conjunction with the Electrolux Global Brand Licensing Unit to extend the brands in the North American market.

For Frigidaire, the program will include new products to complement Frigidaire’s core products in North America.

Licensed products for Tappan will aim at growing appeal and market base.