raisearuckus

Our new client is out of this world

One small step for man. One giant step for Whiskey Design and Mid-America Precision Products. We're thrilled to announce that Whiskey Design has been hired by Mid-America Precision Product (MAPP) to help the aerospaceand marine manufacturer blast off with a complete rebrand.

BLOG: DESIGN SHOP NON-FICTION

I get asked all the time where I came up with the name for our shop. And like most things, the story is a little bit like the creative process — half deep, thoughtful consideration, half “why the hell not?” But there is a story there, and it starts a little over two decades ago.

BLOG: A CURE FOR WHAT AILS YA

During the winter, people go through a lot to stay warm. But in my family, we’ve been braving the cold in one unique way — best described in great detail in a letter from my immigrant great-grandfather, Tipsy MacCopywriter, to his brother back in County Donegal, Ireland.

BLOG: Less appeal, more meaning.

When advertisers talk about what they want from a piece of work, they often speak in terms of appeal: Emotional appeal. Sex appeal. Sentimental appeal. We want to appeal to Joe Consumer’s mind or heart or wallet.