Daily Archives: December 3, 2018

Edison Research, the leaders in studying American audio use, just published their Q3 2018 Share of Ear report. The quarterly tracking study provides an in-depth view into U.S. audio usage. Some key takeaways from the study include: Advertisers and agencies incorrectly perceive the audience size of Pandora and Spotify: Advertisers Perceptions finds that advertisers and…

The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.