Complete Link Building Plan for 2014

By Sef
Posted On
Friday, January 03, 2014
//

Creating a link
building plan is essential. This can help us focus to achieve our goals and
help us maintain our method in acquiring links for the websites which can help
us drive targeted traffic and obtain high quality links. We all know that the
SEO industry keeps evolving which always leads to devaluing method in acquiring
links and putting our website at risk.

In the first
month of the year and from here on, having a competitivelink building
plan to market a website in the industry that you’re in can help you not
only become popular in your industry but this can also help you succeed in your
market space.

The purpose of
this post is to help you not only build links but establish your online
presence and gain authority from the right place, right people and right time
in your industry. So let’s get started.

Establish Your Presence

In the
beginning, establishing your online presence could be really difficult and
frustrating. Especially if you don’t know where to begin when marketing your
website as this can waste your time and effort if you unconsciously market and
promote your website in the wrong place. Although you promoted it within your
industry, you cannot expect to get the results that you deserve and you don’t
know if this will reach your target audience right?

But you can
change that anxiety by incorporating the following methods below in the proper
way of communicating to your audience and at the same time, helping them to
learn something new.

Relationship
is the best foundation that each marketer needs to establish online. Since
connections can help you not only promote your site but also can give you high
quality links to your website in a way of interview, curated posts or being
mentioned as referenced on one of their blog posts so having a strong online
relationship to your audience and people in your industry is really necessary.

When building
relationship in your industry, there are some ways that you can do to make this
possible such as:

Participate in Social Community – Talking to people in your industry through social channels can
help you get to know them, add their social accounts or to easily identify
their needs.

Create social pages for
fans and followers – Giving them a place where they
can see your social updates can also help you establish your social presence.
More importantly, this can help you keep and maintain your visitors with the
current updates in your business or industry which will make them feel important
and connected to you.

Build
Your Authority and Trust

One important factor that you must now forget when promoting a
website is to build trust and authority to your website. Because it is
definitely hard to sell or convince someone to buy or subscribe to your news
letter if you never provided any value in your industry. Also, it is really hard
to compete if no one believes of what you’re saying or doing to help the people
in your industry, so authority and trust are both important aspects in digital
marketing.

Building trust and establishing authority in your industry will take
time as you need to be seen everywhere by your audience such as social, forums,
comments etc. But in this section, I will only mention the ones can help you
gain high quality links which may pass authority to your domain.

Guest Blogging – Regular content contribution to other websites in your industry
can help you increase your visibility, exposure and can drive traffic to your
website. This can also help you build authority to your presence as being
featured on high ranking websites in your industry will surely give your
website a lot of credits.

Blogger Outreach – Contacting bloggers in your industry can also help you give exposure
to your website. By being featured on higher ranking blogs with strong social
and readers’ engagement will surely increase your presence and drive traffic to
your website.

Bloggers often write about content for their readers, so if you can
recommend a topic that they have not covered yet with your content being
recommended to be used as one of the featured references is the best way to get
inbound links to your website.

Interview Request – Being interviewed by people in your industry preferably experts or
leaders will surely pass authority and trust to your website. This can also
potentially drive visitors to your website that can convert into clients as
experts and leaders always get a lot of attention from people in your industry,
exposure is only one of the benefits you can get from this approach.

Analyze
Your Competitors’ links for link opportunities

Looking at your competitors’ links may also give you a hint where
you can obtain high quality links. In this way, you can identify what sort of
link building they are practicing to get their links. You can also figure out
if they have links from trusted domains by search engine that you may also
acquire.

To do this, you will have to use at least one of the following major
SEO tools for link checker to get the links of your competitors. Unfortunately,
these tools are not for free and in order to use this full feature, a paid
subscription is required for better functionality.

OpenSiteExplorer

Majestic SEO

Ahrefs

Using these tools, you can also identify negative links that your
website has acquired and can potentially affect your website performance. So if
you have competitors that are automatically building low-quality links to your
website, you can run a quick link profile audit to discover these links.

Broken
Link Building

Another one good way to get high quality links for your website is
to look for broken links that you can find on websites in your industry. This
method may be time consuming but the links you can build through this method is
sexy.

However, looking for broken links on websites can be difficult but
you can still manage to look for potential pages with broken links through
different approach such as:

Advance search – To filter the results from search engines, you can attempt to use
some queries that may help you find pages within your industry that may have
broken links. This can help you filter out the results only related to your
search terms.

Sample of a query:

Real Estate Resources inurl:links

The process:

Create a list of Top pages in SERP for keywords you’re trying to
rank for

Look for broken links in their website

Contact the webmaster saying that you have discovered on their
website a broken link and suggest if they could replace the dead link with your
link

Having a link building plan before you start your campaign on how
you will obtain your links can definitely help you save time. This can also
help you avoid getting low quality and irrelevant links which can damage your
website in the long run. In this way, you can help your website get to the top
of your industry and at the same time, build relationship, authority and trust
on communities in your industry.

Joseph Gojo Cruzis the author ofRankingElite, aPhilippine-based Online Marketing
blog. Joseph has been working inSEOindustry for over 3 years fromwebsite audit,link and content development,social mediaandsearch
engine optimization. Connect with Joseph on Google+, Twitter,
and Facebook. Joseph is also a contributor
onSEJ
and Ahrefs.