Small Business In 2014: 4 ½ Things You Should Know

Did you know that 94% of small business owners consider online marketing very important to helping their business grow?

But while many of you plan to increase your online marketing, 29% of you feel overwhelmed by all your efforts.

If you’re feeling overwhelmed by online marketing, we’re here to help. We surveyed almost 1,500 of our customers in December to ask about their plans for 2014.

These are the 4 ½ things you should know about marketing your business in the new year:

We also compiled an infographic of all the stats you see in the video:

Share this infographic on your blog or website – here’s the HTML you can copy/paste to share it:

What Will Your 2014 Look Like?

We heard from almost 1,500 of our customers and now we want to hear from you, too. How do you feel about your online marketing? Are you in the 88% who don’t consider themselves marketing pros? Or the 29% feeling overwhelmed?

What will you focus on this year?

(Don’t forget to share this infographic with other business owners you know – they could use help just like you!)

Posted By

Rebekah Henson

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13 Comments

Email is one of the frontiers we are yet to really crack as an small business marketing agency – Aweber is the leading product in this arena by far the most trusted solution. I am a patron of Expand2Web who recommend you – this may well be the year!

An email list is a great way to create a continuous stream of income for your local business because you can automatically communicate with a targeted list of people over and over again without starting the whole sales process from scratch.

Thanks for the post! As a small business owner and marketer myself, I can understand how we can make use of email marketing more in 2014.

Caroline

1/29/2014 8:34 am

Well, this article really hit me hard. I am in the 88% group. Do you think in year 2014, we will see something new other than social and email marketing? Would love to be the pioneer using new marketing strategy in 2014 if there is any.

This info-graphic hits the nail on the head. Every small business owner wants to do more but is restricted by the “army of one” law.

We always advise clients to find the 20% of things that produce 80% of revenue and focus on those items. Then, hire out the other items as well as anything that you are getting stuck on, meaning you don’t like doing them and they are taking too long to complete.

Focus on revenue producing items that you can complete in a timely manner!

Back links from higher page authority seems to work better then any social media effort we try and with google no longer looking at press releases on the sites they distribute to the whole game changed. For BtoB the newsletter that is dbl opt in works best for both our companies websites.

I never really thought that email marketing can be so effective. Email marketing is often over looked by many business owners. I’m glad that this is made so I can keep up with the latest things about email marketing and bettering my business online. Thanks guys

@Caroline and @Mike E., there will no doubt be new marketing channels that come around this year and in the future… but is it really about doing what’s new? To me, it’s about doing what works, mastering it, and *then* looking to add other tactics into the mix.