Posts tagged “cow clicker”

2011 is coming to a close and so are the installments of secondary research for the Omni Project themes. The fifth theme, Wonderland, comes as no surprise. In fact, the ancient Greek playwright Sophocles alluded to it over two thousand years ago when he wrote “And through the future, near and far, as through the past, shall this law hold good: Nothing that is vast enters into the life of mortals without a curse.” Welcome to the future, where the vastness of technology delivers both the promise of possibility and the curse of consequence. Here we share a few examples of how people are consuming, managing, producing, processing and even inadvertently participating in the unstoppable proliferation of technology.

So You’ve Shared a Link? This is How Long it Will Stay Relevant [The Atlantic] – Here bit.ly discuss a metric they developed called ‘half life’ to measure how long a shared link remains relevant. They analyzed links (shortened through their site) from YouTube, Facebook, Twitter, and directly through email and instant messages. The results are not surprising so much as deflating (a feeling which is, after all, only relevant for a few hours).

Bit.ly analyzed click data for a thousand popular links shortened through their website and found remarkable consistency in how long bitly stay relevant on various sites. The company’s blog summarizes the results in the chart below. The half life of a Twitter link is the shortest, at two hours and 48 minutes, yet Twitter links tend to garner the most traffic. Links shared on Facebook have on average a half life 24 minutes longer. Similarly, “direct links–those shared through email or instant messaging–have an only slightly longer half life of three hours and 24 minutes. The three types of links share the same basic distribution, reaching their peak number of clicks shortly after being posted and gradually tapering off in clicks from there.

But the unintended consequence is that communication volume is expanding to the point where it threatens to take over our lives. An e-mail inbox has been described as a to-do list that anyone in the world can add to. If you’re not careful, it can gobble up most of your week. Then you’ve become a reactive robot responding to other people’s requests, instead of a proactive agent addressing your own priorities.

Spin, Spin, Die Less Quickly [The Wirecutter] – Here’s a techno-topic that many of us can relate to. Following the death of a hard drive belonging to a friend-of-a-friend, the author reflects upon the frailty of the infrastructure that supports data and content exchange and storage. Hence emerge the challenges of managing and maintaining the onslaught of information so that we may reliably refer back to it in the future.

Data should last forever but individual data storage devices tend to be frail. Just ask the people who run Google’s data centers- In the end, it pays to have your stuff stored the way Google would-in many places at once, in as many copies as you can. Right now, that means having multiple drives for backup, or, having a local drive and an online back up drive like Backblaze or Crashplan. That is the final truth about hard drives.

What Does It Mean To Be Connected in the¬† 21st Century?¬† [TEDxMarin] -¬† Tiffany Shlain explores the “connective tissues” that now bond us (email, texting, etc.) and some of the biological reasons why we are nearly powerless to resist the gravitational pull of technology.

I half expected the statue of liberty to have torch in one hand and be texting with the other- I read that every time you click or check your email or your cell phone, you get a squirt of dopamine. Now dopamine, most people think it’s like a pleasure… but they have actually found out this it is about seeking, and finding, and searching, Dopamine is really associated with searching for information.

David Carr: The News Diet Of A Media Omnivore [NPR] – Interview with a media columnist for The New York Times about his own media consumption habits. Focused primarily on Carr’s entanglement with Twitter including the lovely quote “My persistent concern is that I’ll become so busy producing media that I won’t consume enough of it.” Carr probably isn’t the only one who faces the consequences of being a media prosumer, any of this sound familiar?

This is the first year that I think my productivity has dropped because [of my media consumption]. I’m looking at the coming year and thinking, what am I going to give up? Am I going to give up following the NFL? Am I going to give up listening to music and going out and seeing it? Am I going to give up riding my bike? Or am I going to cut back on some of these digital habits I have that are eating me alive and some of these … endless panels about the future of journalism? The future of journalism is wearing badges and talking on panels, as far as I can tell.

The Curse of Cow Clicker: How a Cheeky Satire Became a Videogame Hit [Wired] – Can a cow sitting in pasture, making cud of clicks, reflect the insidious nature of gamification? ¬†It most certainly can, especially when developer of said cow created said pasture and clicks as a tongue-in-cheek satire of deceptively banal games. Even more so when said developer finds himself hungrily grazing in a Pavlovian pasture of compulsive production, trying to keep the hungry cows ruminating.

Bogost kept his players hooked by introducing new cows for them to purchase using virtual mooney or real money. They ranged from the crowd-pleasingly topical (a cow covered in oil and sporting a BP-esque logo on its rump) to the aggressively cynical (the Stargrazer Cow, which was just the original cow facing the opposite direction and for which Bogost charged 2,500 mooney). They may have looked simple, but they were time-consuming to conceive and draw. By the end of the year, Bogost was devoting as much as 10 hours a week to Cow Clicker. Drawings of cows cluttered his house and office. “I was spending more time on it than I was comfortable with,” Bogost says. “But I was compelled to do it. I couldn’t stop.”

‘Tis the Season… If bit.ly is remotely accurate with their estimates, this post will cease being relevant long before the festivities are done so we better act fast and wish you Happy Holidays! And in case there is any kernel of doubt left in your mind that we are snowed in by a blizzard of techno-possibilities, allow us to regift- er, repost- a little tongue-in-cheek holiday house music to soundtrack this winter wonderland.