Sigie

Brand developed for clinical psychology.

Sigie®

We were invited to the brand development of a clinical psychology. To think that in working with colors so that we could represent the id, ego and super ego. We thought to be different when the issue would be which color palette to use and run rather traditional with cool colors.

The interpretation of the dream by Freud was translated in the form of a work by Salvador Dali. Showing that dreams were fragments of memories and intrelaçadas divided in fields or veils made up our unconscious. Thus develop the symbol, while it is the letter "s" of Sigie has to remember the idea of layers of veil of dreams.