Dig In

As far as we can tell, Trader Joe’s is seldom accused of half-baked food innovations. We owe this to our thoughtful product-development team who works extra hard to invent fare that’s fresh and exciting—but that doesn’t stray too creatively-far from what we know our customers crave. With that in mind, it may come as a surprise to introduce a new item that is undeniably and unabashedly half baked...

Fans of medieval literature are familiar with the sign that appears above the entrance to Hell in Dante Alighieri’s Inferno: “All hope abandon, ye who enter here!” What most Dante fans don’t know is that the inspiration for this sign was the real-life notice posted above the entrance to the lavatory in the author’s Florentine flat. You see, Dante was...