PetersenDean Roofing and Solar Set to Launch “The Buck aWatt
Stops Here” Campaign and Bring Solar Power (Standard) to the Builder
and Developer Community

August 07, 2012 06:00 AM Eastern Daylight Time

FREMONT, Calif.--(BUSINESS WIRE)--PetersenDean Roofing and Solar announced today that it would offer roof
top solar power to home-builders for a “buck a watt”, as long as the
builders hired PetersenDean to build both the roofs and solar power
systems for the entire project. The other condition is that the entire
community must be solar powered as well.

Standing at his new corporate headquarters in Fremont, California. CEO
Jim Petersen announced the campaign and stated that since the soft
launch in July 2012, more than ten builders in California have signed up
for the program and Petersen expects to take the national lead in solar
power with this new program within the next two quarters.

“Look, PetersenDean has a major advantage here, we are already
providing the roofing systems for these homes, so we are already on site
and our workers are already on the roofs, so the advantage here is
overwhelming relative to our competitors. We intend to make a very small
margin on the solar power systems, so as to bring our vision of solar
power to the masses, regardless of income level. The cost of the systems
will literally be a buck a watt to the home-builders in California,”
said Jim Petersen.

The real beneficiaries will be the end users (home-buyers) because in
California, the Investor Owned Utilities (IOUs) are charging up to .35
cents a Kilowatt hour for electricity. With a PetersenDean roof top
solar power system, coupled with PetersenDean’s smart roof, electricity
rates should be under ten cents per KWH and this is what excites Jim
Petersen.

“Think about it for a moment, not only will end-users be able to have
a best-in-class smart roof, but they will be able to make their own
electricity at very cheap rates and best of all, they will own the solar
power system outright, which will add value to their investment and not
put them in a solar power lease, which could have troubling consequences
at the end of the lease term,” said Petersen.

PetersenDean intends to formally launch the program and announce a new
partnership with Builder and Developer magazine in early September 2012.
However, interested builders can go use the “buck a watt stops here”
program now by simply contacting PetersenDean at 1-800-564-0362 or at www.petersendean.com

About PetersenDean: PetersenDean is the nation’s largest privately held
roofing and solar power company, providing smart roofs, and solar power
systems. PetersenDean recently ranked 13th in size, as the
largest privately held company (overall) in Silicon Valley by Silicon
Valley Business Journal.