My daily makeup consists of eyeliner and mascara, so it's important that the product is easy to use / easy to fix to go with my five minute routine every morning. This product is very spreadable with the right brush: It gives you enough time to shape your eyes to your liking but also dries quite quickly so you don't have to wait for minutes before blinking again. If you make a mistake, it's also quickly removable with a cotton bud (I use my Clinique Quickliner's smudging end) without irritating your skin.I didn't believe it's a long-wear, waterproof product when I first used it, because it seemed to have a soft texture. It proved to be otherwise nevertheless! I spent some nights without being able to remove it on a couple of occasions, and it never failed me with racoon eyes in the next morning. Of course there was a little bit of fading here and there, but no big deal to ruin your look. While appreciating the jet black eyeliner look I prefer to be on the more casual side in the mornings. Blitz & Glitz manages to be just enough black without that much harshness and its shimmery colour makes it easy to transfer your makeup in to a night / party one and saves you the effort of any additions. Obviously, its packaging wasn't designed for travel. It's quite big considering the amount of eyeliner you get, mostly glass rather than product. But it's still sleek and easy to use. I wouldn't say it's cheap, though it's a price I'm willing to pay with the overall quality I get.