Because you’ll never improve your sense of style if your default look is “I give up”. Yes, that was a Seinfeld reference. But it’s true!

Because dressing up helps you weed out friends who don’t love you for you. If they have a problem with the way you dress, they’re not the kind of friends you want around.

Because cute clothes and accessories are a great conversation starter. Wear something fabulous and people will ask you where you got it.

Because parties aren’t the only time to celebrate.

Because that fabulous party dress in your closet cost too much to only be worn once. Remember cost per wear?

Because it’s fun!

Because even if you live in an “unstylish” city & are scared to dress up, cities don’t become stylish without someone going first. I know it sounds cheesy, but be the change you want to see in the world. Everyone else can follow your fabulous lead.

Because dressing up helps you make fashion mistakes and get past them. Mistakes happen to everyone and that’s how you learn what not to do – get them out of the way now!

Because it’s a test of your confidence. Dressing unconventionally forces you to develop the self-assurance necessary to stand out from everyone else.

Because fashion is one of the rare instances where art comes alive. What artistic statement do you want to make?

Because if you’ve got it (great style, killer confidence, amazing legs), it’s just wrong not to flaunt it.

Because someday when you have a 9-5 corporate job and are required to wear business suits, you’re going to miss the freedom of dress you had in college. Experiment now! There’s no better time.

Because glamour isn’t only reserved for the rich and famous, even though maybe they’d like you to believe it is.

Because if conspiracy theorists are to be believed, the world might end on 12/31/2012 – that’s only 1211 days from now! Even though we all worried about Y2K too, why not be on the safe side? Don’t spend the theoretical 1211 days you have left in sweats.

Because Carrie Bradshaw would not approve of your sweatpants and UGG boots. You can do better than that. And deep down, you know I’m right.

Because dressing well means you don’t have to do your hair at all – you’ll have that ultra fabulous, slightly disheveled Kate Moss look.

Because nothing beats the rush you feel when you look in the mirror and LOVE what you see.