Users never liked Microsoft’s approach when it comes to promoting services in Windows 10. Windows 10 promotes apps from the Microsoft Store in its Start Menu, and you can also find there ads for Microsoft’s browser extensions for Chrome.

Brace yourselves for Office 365 ads in the default Mail app

Now the company is also advertising Office 365 in the Windows 10’s default Mail application. Many users have been complaining on Reddit that the latest update for the Mail app comes with a significant change.

It seems to show a Get Office 365 ad on the right side. The advertisement shows up only when the left pane of the app is not collapsed. It also looks like there isn’t any way to turn the ad off for the moment.

The good news, on the other hand, is that the ad doesn’t seem to appear for everyone who updated their Mail app to the latest version. This ad only shows up for Hotmail.com or Outlook.com accounts, and it won’t show to users who are using Gmail or email accounts from other providers.

The ad controversy thickens

This latest action coming from Microsoft only adds more controversies whether the company should or should not advertise its own services and products via Windows 10.

Users have different opinions on this whole ad approach, some of them saying that it’s not a problem if the company advertises its own products and services, while others feel that this results in the undermining of the whole concept of freeware.