About us / What we do

FOR BRANDS:

We provide real-time market intelligence that enables brands to look beyond their own universe, monitor the flows of the industry around them, and supercharge the success of their marketing activity.

More specifically:

We inform marketers daily about the behaviour of other brands, and what they can learn from their successes.

We inspire marketers to perpetually challenge themselves, and strive to create better work for their own brands every day.

We connect marketers to the world's best agencies, to create exceptional ideas, platforms and campaigns that deliver against their ambitions.

This ensures that marketing teams around the globe are able to build and sustain modern, customer-centred, stand-out brands for the fast-paced world of today.

The service is supplied through a unique mix of technology, content and expert individuals that provides brands peripheral vision at unparalleled pace and depth; year round.

Our online platform aggregates and distributes industry-wide work and trends based on specified interests, our regular events and bespoke sessions promote the adoption of innovative and contemporary behaviours, whilst our connected team help navigate brands to the right agency partners.

FOR AGENCIES:

Regular delivery of the industry’s breaking work and case studies into the inboxes of thousands of marketers, makes us a vital marketing channel for ambitious agencies seeking to connect with like-minded clients.

Agencies of all shapes, sizes and disciplines use our platform to promote their work and thought-leadership direct to a vast community of decision makers at some of the world’s best known brands.

Benefits of membership also extend to the wider agency team; from account management and creatives, to planners, producers and innovation departments – all of whom have access to the daily intelligence we provide to brands.