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Tinder swipes right on programmatic ads in partnership with Facebook Audience Network

February 3, 2017

BY REBECCA STEWART - THE DRUM

Tinder is working with Facebook's third-party ad tech network to allow advertisers to purchase ads programatically.

The company revealed the news during the Q4 earnings summary of its parent company, Match Group, with the firm's chairman and chief executive Greg Blatt saying that the move will allow the dating platform to serve ads in excess of its direct sales efforts in Q2.

He told investors Tinder was on track to triple its direct sales from Q1 last year, adding: "As we roll in Facebook we’re going to be able to start providing inventory on top of that".