Yes, I know, I like Ricoh, and shoot Pentax, so I am sort of in the family through marriage. I am not towing the NEX line by any means. The thing visually just looks like a NEX to me, minus an EVF, articulating screen, and ability to change lenses. I am sure it takes great pics, I just wish Pentax would also add more of the sizzle factor of items. That's all.