Rihanna‘s ‘Fenty Beauty’ is on its way to becoming one of the biggest brands in the world thanks to cash splashed on it by its target demographic…black women.

Brilliant news below…

Following in the footsteps of Iman Cosmetics, Fenty Beauty was built to offer a wide variety of products to often underserved women of colour.

Since its unveiling, the brand has been powered by word-of-mouth marketing and YouTube make-up tutorials shot to showcase and celebrate the brand’s products.

What this spells for its earned value? Good news.

What earned value is?

Earned value is a project management technique for estimating how a project is doing in terms of its budget and schedule. The purpose of earned value is to obtain an estimate for the resources that will have been used at completion.

Women’s Wear Daily reports…

In Tribe Dynamics’ Cosmetics report for September, Rihanna’s makeup line recorded over $72 million in earned media value.

It is now on course to sailing past the widely successful Kylie Cosmetics and paves the way for Rihanna’s forthcoming foray into the household goods market.

News of Rihanna’s success comes after it emerged that black women are the fastest rising group of entrepreneurs in the United States.