Mike Gardner isn’t going to bother making a stand-alone site for one of his listings. All he needs for the luxury Malibu, Calif., mobile home, he said, is a Pinterest board.

“My marketing campaign now is to pay for ads on Facebook and Google and point them to this site,” he said. “I’ve decided to skip the traditional property site, as people seem far more interested in sharing this.”

Gardner chose to add a mix of wide-angle and vertical shots to the board, allowing him to showcase both the home’s intricate details as well as its space and surroundings. To do so, he used a digital single-lens reflex camera with a wide-angle lens and two flashes for the expansive shots, and a Samsung Galaxy S3 for “the detail shots … done in a style like what you’d see in a magazine.”

Gardner admitted that Pinterest isn’t necessarily the holy grail of marketing tools for all properties. A home probably needs to have impressive details that are worth spotlighting, he said.

But for those listings that boast some striking features, Pinterest can deliver some serious bang for your buck, he said. The boards are a breeze to create, not to mention free, he said.

And for his mobile home listing, it cost him just $6 worth of promotion on Facebook to garner 75 followers, generate a number of showings, and even attract an offer.

“This was even a lesson for me as a photographer to start thinking more about the details of the home,” he said.