About remarketing

Remarketing shows ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.

This article introduces the benefits of remarketing and the types of AdWords remarketing campaigns.

Benefits

Access to people when they're likely to buy: You can reach people who've interacted with your business. You can advertise to them when they're searching, visiting other websites, and using other mobile apps.

Lists focused on your advertising: Create remarketing lists for specific cases. For example, a list targeted to people who added something to their shopping cart but didn't complete a transaction.

Large-scale reach: You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.

Efficient pricing: You can create high-performance remarketing campaigns with automated bidding. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There's no extra cost to use Google's auction.

Campaign statistics: You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you're paying.

Help customers find you: Show ads to previous visitors who are actively looking for your business on Google Search.

Ways to remarket with Google AdWords

Standard remarketing: Show ads to your past visitors as they browse sites and apps on the Display Network. Learn more

Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website or app. Learn more

Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website. Learn more

Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps. Learn more

Customer list remarketing: With Customer match, you can upload lists of contact information that your customers have given you. When those people are signed into Google, you can show them ads across different Google products.