New ccTLD, new account or new campaing?

I have a client who already has an AdWords account, which I manage form the MCC. Google bills him directly. The client just launched a new site on a new domain (ccTLD). I decided to go with a new campaign under the same AdWords account, so I have campaigns on the same account for two different domains (.com and .co.uk).

I just spoke with an official AdWords agent who told me to open a brand new account for the client for the new domain (co.uk). He says that's the way to go, so we can track everything properly and make the campaign more efficient. I don't think my client is going to like having to open a new account (new billing paperwork and stuff like that). Is there any good reasons to do this?

That's a very weird suggestion, especially as Google don't even allow one business to have multiple Adwords accounts. I read up on it quickly to make sure nothing has changed since I last looked into it and it doesn't seem it has. Can't post link but this was posted on support forum after someone asked about multiple accounts:

You heard correctly, having multiple adwords accounts for the same business is against Adwords Policy - they refer to it as 'Double Serving'. There are some, very few, exceptions but for the most part the rule is "individuals advertising for themselves or for their own businesses may only have a single AdWords account".

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Note that they say "same business", rather than "same website", so the fact that the business has two separate sites won't help.

Either way, if you're going to do it then make sure to get you adwords agent tell you in writing that it's OK.

He's completely right. You want a separate account. You need to set different country, currency, and time zone. Which are account specific.

Don't pay attention to adwords community. They're a bunch of idiots.

I've been told by google engage phone support to create 40 different accounts for one business, even after specifying that though while it was different domains/niches, technically it was still under one business/LLC. They then advised me to get the client to spend as much money as possible whether beneficial or not to my client. "Yeah i'll get right on that"

From your MCC, create account > adwords, and fill out the account for him. Technically you're not supposed to agree to TOS for him unless you're authorized to, but unless they try to bring a case against Google for some reason it's probably fine. Then invite him to the account as admin, and tell him you've set it up all he needs to do is add billing information.

And your adwords "press" agent, doesn't even work for Google FYI. It's an outsourcing company, but with a google phone number/email. They act like they work for google up until you ask them.

Oh and btw, you're definitely allowed to have multiple accounts, I have a hundreds under my business details. That's what MCC is all about. Most are client accounts, but technically they're my accounts.

He's completely right. You want a separate account. You need to set different country, currency, and time zone. Which are account specific.

Don't pay attention to adwords community. They're a bunch of idiots.

I've been told by google engage phone support to create 40 different accounts for one business, even after specifying that though while it was different domains/niches, technically it was still under one business/LLC. They then advised me to get the client to spend as much money as possible whether beneficial or not to my client. "Yeah i'll get right on that"

From your MCC, create account > adwords, and fill out the account for him. Technically you're not supposed to agree to TOS for him unless you're authorized to, but unless they try to bring a case against Google for some reason it's probably fine. Then invite him to the account as admin, and tell him you've set it up all he needs to do is add billing information.

And your adwords "press" agent, doesn't even work for Google FYI. It's an outsourcing company, but with a google phone number/email. They act like they work for google up until you ask them.

To comply with this policy, advertisers should avoid running ads from different accounts on the same or similar keywords that point to the same or similar websites. Violations of this policy occur when multiple websites share Common Ownership

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According to that, my client should not be having 2 different accounts with the same billing information.

Oh and btw, you're definitely allowed to have multiple accounts, I have a hundreds under my business details. That's what MCC is all about. Most are client accounts, but technically they're my accounts.

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Sorry, I don't get it(I'm kinda new to AdWords). I know I can have multiple accounts on my MCC (I have 20 right now), but all of these have different billing information. Every client has his own AdWords ID and billing preferences. If I opened a new account for the same client and he filled out the same billing info, wouldn't that be "double serving"?

It wouldn't be double serving if one account only targets the US, and the other only targets the UK. I really don't know what this "expert" is smoking.

Makes me think he's using jargon for some reason. Suspicious. If keywords from US and UK are competing against each other it would artificially inflate the CPC in both countries. This can't be what's happening, but his message is implying that.

Did you give the professional access to your account? I trust those guys about as much as I trust that CTR should logically have the most influence on QS.

Just an FYI, I've read some very shady stories about letting those "professionals" access your MCC/client accounts. I appreciate the extra services they afford, but ultimately you should view them as a company that is separate from Google. Personally I've never used the services they provide, and when they call I let it go to voicemail.

Did you give the professional access to your account? I trust those guys about as much as I trust that CTR should logically have the most influence on QS.

Just an FYI, I've read some very shady stories about letting those "professionals" access your MCC/client accounts. I appreciate the extra services they afford, but ultimately you should view them as a company that is separate from Google. Personally I've never used the services they provide, and when they call I let it go to voicemail.

support.google.moc/adwords/answer/86173?hl=en

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I'm new to the company, and the guy seems to have been "engaged" to us for some good time know. We are enrolled in that thing called "Google Engage", so we can get support, coupons and free certification exams ;-)

Firstly, if you are an agency and have one adwords account per client with multiple domains in this account, try to avoid placing all new sites for this client within the same adwords account.

It is much better to create a new Adwords account for each new domain (even if this means the client gets multiple adwords invoices). It saves problems later on (e.g problems such as Ad disapprovals due to 2 different top-level domains in same adgroup and cost data being applied to multiple domains in GA.

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