Nike - Sprinter Sensation Dix Becomes Nike’s New Shining Star

Nike are well known for wanting to get the world’s best athletes to endorse their clothing and Nike trainers and, according to a report in Santa Barbara News, sprinter Walter Dix is the new face of Nike athletics.

Nikeand, in particular, Nike footwear have a long held tradition of working with the world’s best sporting performers. There is little doubt that the world of athletics is heavily dominated by Nike footwear and sports apparel and, according to the report in Santa Barbara News, Nike have now added the up coming star of the sprinting community, Walter Dix, to the ever growing roster of world sporting icons. The Florida born athlete is said to have signed a record breaking multi-million pound contract to be the face of Nike footwear and sports clothing until 2012 and both Nike and Dix have every reason to pleased with the outcome.

Nike Footwear & Athletics

Nike is such a popular brand in the world of athletics because they are continuously striving to be innovative with their designs and ensure that peak performance is reached when wearing Nike footwear. According to the report in the Santa Barbara News, Florida sprinter, Walter Dix, is well aware of the significance of being chosen to front Nike’s new marketing drive on the world of athletics and is all too happy to wear Nike footwear when out on track. Speaking to the Santa Barbara News, Dix stated, “This definitely shows where I am at in my career. You have to be a pretty elite athlete to be in the same (Nike) family as Michael Jordan, LeBron James and Tiger Woods.” Nike is synonymous with the greatest names in sport and the Nike trainers, sportswear and equipment that the stars of the sporting world wear is largely mirrored by people in the general public who hope to emulate the achievements of their sporting idols.

Nike - Family Values

The newest addition to Nike’s flotilla of sporting stars, sprinting sensation, Walter Dix, was keen to stress the importance of family when it comes to his achievements in the sporting world which has culminated in his signing of a multi-million contract to endorse Nike footwear and sporting equipment. Speaking to the Santa Barbara News, Dix stated, “My family has been with me through my entire life and I will definitely keep them close. They have been my backbone. It is definitely a relief to know that I will be able to provide for them after what they have done for me during the first 21 years of my life.” Nike training equipment and footwear are amongst the most well regarded in the athletics community and they will continue to sign stars of the future to be ambassadors for the Nike clothing range.

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