Event objectives:

To provide inspiration and information to our clients and the wider market about what's changing for consumers, retailers and in technology

To engage with the public, media and celebrities in a central London venue

To deliver a professional but relaxed setting

Was the venue's location an important aspect of your event?

"WGSN futures is now a global series encompassing New York, Sydney, Auckland, Sao Paolo and Istanbul. So being in a central London venue in our home market was essential and 8 Northumberland Avenue delivered that."

As WGSN had celebrity guests and media, it was important that the venue was easy to locate. Being a central London venue paid homage to where WGSN all started even though they are now a worldwide brand.

Was the style of the venue a key factor for your event?

"The combination of event space and location was critical for us. And the 8 Northumberland Avenue team also really understood the style of event we wanted to put on and made the space work for us."

As the event was over two days and was made up of a conference, exhibitions and an awards dinner in central London, it was vital that the spaces where large, open and easily accessible.

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Did the event space fulfil your requirements?

"The space was really one of the major selling points as we had the wonderfully grand main Ballroom plus the Old Billiard Room, Annex and the breakout spaces for drinks and separate work streams. There was also plenty of back office space, it worked really well."

Having multiple spaces that were easy to navigate between was an important factor. 8 Northumberland Avenue could provide that as well as being a blank canvas and the most central London venue.

How did the venue's technology contribute to your event?

"The social aspect of the event is critical for us as a creative business. And we were really pleased that the Wi-Fi worked really well to facilitate fantastic social media coverage.”

As 8 Northumberland Avenue is pioneering in technology such as an intelligent light system, 3D holographic’s and the first venue to create a virtual reality venue video, it could provide and support all technical needs.