As a small biz, I’ve relied on elreleases for more than 12 years. You ALL are the BEST. Cannot thank you enough.

Marc K04 Feb 2019

couldn't be easier, and we had a last minute change which was no problem.

Eugene K28 Jan 2019

As usual, erelease makes press release posting fast and easy. We buy bulk credits to keep cost per release low. I simply ask for a basic grammar review, just in case I messed up somehow.

Henry B18 Jan 2019

Megan has been like an expert guide, I feel taken care of!

Kathryn S14 Jan 2019

I appreciate the follow-up calls when I don't complete the order. I usually only pause to coordinate timing with the rest of my marketing team, but it's still a nice touch and I like receiving the calls.Thank you

Intuitive and user friendly. We have been using eReleases for a number of years due to the uniformity and consistency of quality, service and affordability.

Laurie WOR, United States07 Jan 2019

Very easy to purchase a package, easy to set it all up and Megan in customer service helped me with a few edits after we'd submitted -- she was fantastic!

Barry TFL, United States06 Jan 2019

This was my first time using your service. Very easy to submit our release, timely and very detailed email reporting. I had a few questions when placing my order Jan. 2, Allison McAlister was very quick to call me back when I emailed in my questions. On Friday morning January 4 we received an em

I originally bought the Newsmaker level, but because the project scope was much larger than my team originally anticipated I came to attempt to upgrade. I contacted customer service and they upgraded me for free and I even received a small refund! Customer service was top notch and very accommodatin

Bonny S23 Nov 2018

PR Newswire is a topnotch organization. The people are great and the system easy to use.

Patrick P23 Oct 2018

We LOVE working with e-releases. The online chat with Samantha was quick and helpful (as usual). E-releases service and pick-up is so good we never work with any other press release distribution services. Please feel free to use us a reference anytime. Patrick Pharris, CEO of Pharris Media, ReachOrb

Kelley PCA, United States23 Oct 2018

This is my second release..customer service has been very helpful. I always have questions, and i always get a quick response. I also always get results.

Kyle BFL, United States11 Oct 2018

I like how it was easy to return to my order in progress and not have to re-start the order. Your company has a similar philosophy to ours as far as quick customer service, you are always very responsive and a pleasure to work with.

Kerry STX, United States09 Oct 2018

The quality of service is shockingly incredible: Professional, Responsive, Courteous, Thorough, Attentive. Working with eRelease has been one of my most pleasant business experiences in quite some time.

Leslie AIL, United States23 Sep 2018

Easy and intuitive to use the ereleases website. Plus they communicated when I hadn't completed an order and then called me when I did complete it to offer support. Very responsive.

Quintin L. L06 Sep 2018

The eReleases team is the best. Both the product itself, as well as the team that wrote it and supports it, are the very best. I have no hesitation in recommending ereleases to everyone that needs press release services.

Aaron PCA, United States02 Sep 2018

The most important thing that I appreciate about my purchase experience is that you found a way to honor previous money that I paid two years ago when I had good intentions but not enough organization in my company to take advantage of the deal I got.Secondly I appreciate that when ever I calle

Olga L29 Aug 2018

What I like about e*releases are the personal attention and fast turnaround. The process of placing the order is very straightforward, it takes just a few clicks. However, I always know that the editor will contact me if there are any issues with the text, headline or other details.

Robin F29 Aug 2018

Really helpful aspects to smooth the way. More info buttons if I get stuck or just want to make sure I'm on the right track. Very nice experience :)

Hayden H17 Aug 2018

I love everything about ereleases. Your results and responsiveness goes above and beyond expectations. Truly, you set a bar for honesty and integrity I have never encountered in regards to a purely online business tool. Also, thanks for the free and informative book on Press release writing !

Peter J W13 Aug 2018

The Invictus Foundation uses e-releases as its go to platform for media releases because of the professionalism, competence and credibility of the staff as well as the value they project by providing us consistent and uniform service for our media needs.

David S18 Jul 2018

E-releases provides an exceptional product at a great price with awesome customer service. They are without a doubt my favorite press release distribution company.

Leigh Anne M21 Jun 2018

This was my first time taking over our company's use of e-releases; I had to let my session time out, and e-releases gave me a phone call to check if I needed help. Now that's going above and beyond!

andrew m29 May 2018

As a rookie in preparing Press Releases, I depended 100% on e-releases.org. After considerable time spent w/ your exceptional and professional staff, who worked w/ me to craft my intended message, my Press Release was launched. The results have been an unqualified success. I will continue to use

michael10 Apr 2018

eReleases makes doing press releases a breeze. Their staff is super helpful and will offer guidance on if you could be doing something better. I love that they always call and email offering any help they can.

Betsy D09 Apr 2018

You guys have rocked my PR world for -- I don't know -- ten years now? Thanks for another outstanding effort!

Elias J25 Mar 2018

Perfect. Our last release was very successful. Generated a public radio interview also. Thanks.

Thomas LDE, United States12 Mar 2018

Everything fine as usual. Instant help from the chat agent when I was unsure of a step in the filing process. My photo was added to the release as requested. eReleases is a professional operation start to finish, and we've always gotten great service from them.

Henry BPA, United States02 Mar 2018

Pearl, Allison, everyone at eReleases is just so professional, caring, and always available to share their considerable expertise. I cannot imagine every using another service! Thank you so very much!

Jenn M14 Feb 2018

The online tool is great - easy ordering step by step. I did have a quick question and the online chat was perfectly able to help.

Ajay MCA, United States20 Jan 2018

5 stars is not enough. In this e-age where companies take order online and then the buyer swims or struggles ... you amazed me with your constant communication, responsiveness, and followup. I felt good from the beginning and I must say, I am going to copy "how to do business" from you! Impressed

Bree KAZ, United States26 Dec 2017

eReleases has amazing customer service and support. There has been last minute questions or concerns and their team responded immediately with resolution. This is the best PR platform I have used.

Lynn Russo W12 Dec 2017

Very easy to work with. It's not only a well automated system but there are live people that I can reach in a split second if I need them. It's the perfect hybrid of both worlds.

Cara POH, United States05 Dec 2017

I love eReleases. I have found that they have the best results of any service online for the best price. Mickie and his team go above and beyond with customer service and I love that I can see that my release is actually read by members of the media. Thank you for your help in getting our news in fr

Cassie JUT, United States27 Nov 2017

I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.

Christie C08 Nov 2017

Great user experience - they even called me yesterday to find out if I had any problems submitting my press release yesterday.

Chris K31 Oct 2017

The step-by-step process, clear instructions, and contextual help make this a very user-friendly process.

James SWA, United States20 Oct 2017

eReleases is a tremendous value for me and my company. The shopping experience is easy and the process of getting my message to the press is inexpensive and efficient. Thanks eReleases!

Greg F09 Oct 2017

The process was quick and easy. No need to interact with a sales team trying to push more products on you.

Amy G27 Sep 2017

eReleases is more than just a PR release outlet. They provide excellent customer service, an experience you typically would not get for the cost effective platform.

Miguel L19 Sep 2017

Always simple and accurate, plus love the "human backstop" to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.

Jocelyn H11 Aug 2017

Customer service is the best that I have EVER experienced. The press release service provides an easy and economical way to expand our business. Thank you!

Vasileios S17 Jul 2017

Amazing chatting customer service even before acquisition of the product. They worked on our PR without any guarantee that we would enroll!

Heather DCA, United States16 Jun 2017

I've used many different wires and the team at e-releases have been the best. Thanks!

Squatty P12 Jun 2017

I am thrilled with the personal help I received with this release. I needed to reword a few things and the customer service team was easily accessible and extremely helpful. So much so that I purchased a package of 12 to run our future Press Releases through eReleases.

Cara P07 Jun 2017

Ereleases is the best PR platform I've found to really get in front of journalists.

Evelyn DWI, United States13 May 2017

From past experience I know you folks are great! I plan to have my latest book published before the end of this latest BOGO that I purchased. When my book is published I will submit the three releases that I purchased. A-One guidance -- always from eRelease staff.Most appreciative.

Neil JCO, United States24 Apr 2017

William Howard Taft University has been extremely pleased with eReleases. We have been a customer for many years and have never had any issues, only results. These folk are easy to work with, very flexible and responsive and NICE!

James DBC, Canada24 Mar 2017

eReleases provided timely and professional responses to our enquiries. They are a hard-working group who appear to enjoy their work. The platform for uploading press releases is well-designed and user-friendly. Congratulations and keep up the fine work.

Diane M01 Mar 2017

Excellent Experience in terms of customer care and support. The writing support was also helpful and I was very pleased with the written press release.

Lisa P06 Feb 2017

Love e-releases. They are super easy to work with and very helpful! It seems the minute you get on there, there is someone holding your hand throughout the process. The E in e-releases stands for "Excellent" to me and my company.

Quintin L. L02 Jan 2017

ereleases is the best, easiest to work with press release system in the world. We have used them for years, and will continue to use them.

Geoffrey I18 Dec 2016

Press releases usually take a while to write, process, and get approvals. Suddenly it's time and you better be ready to publicize. erelease makes the publishing part easy. And they review the release for stupid grammatical errors which I greatly appreciate.

Preston KTX, United States17 Oct 2016

Kudos to Katie. Salutes to Samantha. They were patient, never condescending as I knocked the rust off my e-releases "console." Pleased that media queries came quickly and when I was "not looking," they followed up with a phone call. Looks like the business publications pick-up and put on their we

Angelo E29 Sep 2016

Greatest customer service in the sea of disregard. Love these guys

Luca S20 Sep 2016

Love working with e.Releases...unlike many Internet-based companies we deal with, you get a sense there are real people behind this and people dedicated to great customer service and experiences.

Jared06 Sep 2016

Very good customer service. I'm impressed with the responsiveness. I've had a great experience in the chat window in getting all my questions answered AND no upselling. And when I ordered my selected distribution plan, a customer service rep called me within a few minutes to make sure all my quest

Lisa P06 Sep 2016

I love eReleases. They have an awesome service, amazing people, a great product, and a revered brand. They are my business boyfriend.

Elise SMN, United States02 Sep 2016

I've been in PR for three decades and e-releases is by far the best service for small agencies and businesses. They are knowledgeable, friendly and very willing to help. Hands down, I will continue to choose e-releases over other press release distribution services.

Faye O03 Aug 2016

A lot easier since I last used you guys in 2014! I am very impressed that after we signed up with e-releases, I received a nice letter and Mickie Kennedy's book "Beginner's Guide to Writing Powerful Press Releases." Following that, I received an email from one of your associates with a list of ideas

Erin H01 Aug 2016

Easy to navigate the site when submitting a press release and if you do have ANY questions, they are instantly answered. For budget conscious clients, this is a very valuable resource for press releases.

David RTokyo, Japan30 Jun 2016

I have had nothing but very positive experiences with eReleases so far. I do a lot of business with companies in the US (I am based in Tokyo), but this is the FIRST time that any service provider has actually called me overseas and said, "Thanks for using our service. How can we help to improve your

J.Michael PCA, United States26 Jun 2016

As an award winning publicist I have tried many release distribution channels over the years. NONE compare to the eRealeases product and GREAT customer service. It does not get any better.

Janice CFL, United States22 Jun 2016

I'm very happy with this service. The introduction price is great for new businesses, especially when you're just starting out like we are. I can see how eReleases can assist a new business with growth, which means they can soon become regular clients with eReleases. I would highly recommend your se

Ernie de los STX, United States01 Apr 2016

I've paid to have online press releases done for me over the past 10 years, and have never had anywhere near the fantastic results I've had with ereleases.com - and you can quote me on that! I recommend them to anyone I know who wants to do press releases, period.

Subject Line Mistakes to Avoid when Sending Emails

Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects.

One of the most important parts of any email is the subject line. Not only does the subject line play a huge role in determining whether or not someone will open your email, it also helps determine whether or not your email will be delivered in the first place. A bad subject line could actually cause your message to get flagged as SPAM.

With so much riding on your subject line, it’s important to make sure you get it right, and to do that you need to avoid these big mistakes.

Mistake #1: Using spammy words

Including certain words in your subject line can trigger SPAM filters and prevent your emails from being delivered. Some of the words you should avoid include:

Some people mistakenly believe that using all capital letters in their subject line is a great way to get the attention of the recipient. What they fail to realize is that using all caps is a great way to trigger SPAM filters, and even if your message gets through, it’s annoying, makes you look shady, and just isn’t professional.

Mistake #3: Being unclear

The purpose of the subject line is to let the recipient know what your email is about. You want to be clear and compelling so the recipient will open your email to read more.

Too many times, senders sacrifice clarity in an effort to be clever or to make their email seem more important than it really is. Here’s a pretty easy way to determine if your subject line is clear enough. Show just the subject line to a friend or colleague who hasn’t read the email, and ask them to tell you what they think the email is about. If they’re unable to answer correctly, it’s probably a pretty good indication that your subject line isn’t clear enough.

Mistake #4: Being misleading

Want to lose the trust of your recipients immediately and permanently? Lie to them. Your subject line should always match the content of the email. If you’re misleading in your subject line, your recipients will feel duped, killing any chances of them responding to your offer and earning their mistrust forever. Be clear and honest.

Mistake #5: Not getting the length right

When it comes to subject lines, size matters. If your subject line is too long, it won’t display fully, and the recipient might not understand what the email is about. If it’s too short, you might not do a good job of conveying the message of your email. From my experience, you can typically come up with a good subject line that’s about 5 to 10 words in length.

Are there any other major subject line mistakes I left off this list? Share your thoughts by commenting below.