Someone You Should Know: Muhga Eltigani’s NaturAll Club

Muhga Eltigani is not much different from you and I. She studied International Relations, Religious Studies, and African Studies at the University of Pennsylvania. Her parents are immigrants from the African country of Sudan. And she pursues her dreams unapologetically and undoubtedly.

Here’s one difference: Muhga is the founder and CEO of NaturAll Club – a subscription e-commerce company with hair products geared towards women of color. NaturAll Club ships completely natural deep conditioners to customers each month, most specifically avocado hair masks. Avocados?! Yes, avocados…

According to her feature on Technical.ly, Eltigani makes each deep conditioner by hand and sources the ingredients from Ghana and Malaysia. Ever heard the expression, “you are what you eat?” Well, you’re also what you put on your skin and hair! The ingredients in your shampoos, conditioners and moisturizers are just as important as the products you put in your mouth. Services like NaturAll Club are absolutely necessary to fulfill today’s healthy living trends.

Muhga funded the company almost completely from donations on Indiegogo, and she personally launched the company on her own. Starting with research of the conditioner’s raw ingredients to executing the business plan with co-founder Sam Roberts.

If you learn anything from Muhga Eltigani’s story, it should be to follow your dreams right now and without fear. There will always be “what-ifs” and “why-nots,” but your hunger and determination will drive the success of your venture.

As Eltigani mentioned in her Technical.ly feature:

For me, not seeing a lot of women who look like me doing this makes me want to do it even more.