“With the launch of the IMAX VR centre pilot program our intention was to test a variety of different concepts and locations to determine which approaches work well,” reads IMAX’s statement. “After a trial period with VR centres in multiplexes, we have decided to conclude the IMAX VR centre pilot program and close the remaining three locations in Q1 2019.”

A specific closing date was not revealed. In the meantime, Torontonians can try out one of several VR experiences at Scotiabank Theatre IMAX VR arcade, including Justice League VR, Superhot and Creed: Rise to Glory. Prices range from $10 CAD to $15 per experience.