Francis Ford Coppola is one of the most prestigious and critically acclaimed directors in cinematographic history. He directed, among others, the Godfather trilogy and Apocalypse Now, and has won so many awards it's hard to keep track. In an interview with 99%, he touched on the subject of art and making money, and his musings are fascinating, and yet another indication that the times are changing in the content industry. "Who says artists have to make money?" Coppola wonders.

My mother is an artist. Not big and successful or rich, but she makes enough extra money on the side to help supplement her income as a teacher.

Her work is copyright and the prints she makes in her lifetime will generate money for her, in a way that I think is fair and needed. 7 years is not enough time when you only produce 5 to 8 paintings a year. Plus your work builds on itself. Her old stuff gets better as the collection of her style grows. I think it would be unfair if someone was able to run prints of her older work and sell them after seeing the amount of time and years she has put into building a following for her style.

In this context 75 years seems fair, or maybe 50 would be a better number.