Experimentation as a Mindset: The Key to a Culture of Optimization

To find business truths, the experimentation mindset goes beyond testing--and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams. Read the full article at MarketingProfs

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Seven Marketing Mistakes That Cause Chargebacks and Profit Loss

Marketing is supposed to make--not cause you to lose--money. But if you...