Author Frank Puscher

3 articles

The german journalist writes on webdesign and usability subjects since 1994. He worked in one of the first editorial portal teams at a forgotten service called EuropeOnline and co-authored ProSieben online which ist now one of the biggest media sites in Germany. Puscher wrote the first German book on Usability, his current publication “Leitfaden Web-Usability” is on sale these days.

Find Frank Elsewhere:

May 23, 2009 —
If you’ve managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic “behavioral targeting”, a technique that uses information collected on an individual’s web-browsing behavior, such … Read More…

May 15, 2009 —
In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy … Read More…

May 5, 2009 —
Sometimes small changes can have huge effects. Concerning conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue.
Most online store designers who want to … Read More…