SBJ In-Depth: Ticketing

Dynamic pricing, mobile delivery, secondary sales, premium inventory, data analysis — there’s no shortage of hot-button topics in the ticketing business today. Customers from the upper decks to field-level suites demand more from their ticket buying experience, putting teams to the test on the pricing and products they offer. We’ll talk to leaders in the industry to get their take on the state of ticketing and what it takes to entice buyers to commit, whether it’s a new customer, renewal or an upgrade.