Wharton In the News

Insights

Want to increase your social shares, page views, forwarded emails and viral reach? You need to create notice-me content that captures user attention and motivates sharing.
We’re increasingly being pulled in more directions, but our attention spans aren’t necessarily decreasing. It’s just that your target customers are being more selective with what they pay attention to.
According ...Read More

When job seekers explore their options, a good salary and full benefits package are still important. However, it’s really company culture that matters most to today’s job applicants. Money will always count, but if a company’s culture is toxic, no amount of cash will make good employees stick around.
We can look to Millennials for guidance ...Read More

Consumers have all the information they could want at their fingertips. That means they’re using that information to research the businesses they’re considering purchasing from – like yours.
According to the BrightLocal Local Consumer Review Survey 2018:
86% of consumers read reviews for local businesses
95% of people ages 18 to 34 read local business reviews
Consumers read an ...Read More

One of the most important aspects of any relationship is trust. Couples trust each other to be kind, honest, and faithful. Friends trust each other to keep secrets, offer good advice, and provide moral support during times of trouble. Colleagues trust one another to work hard, pull their weight, and look out for their teammates.
And ...Read More

Every day, the amount of data that is being generated about customers is increasing exponentially. The World Economic Forum reports by 2020, the entire digital universe is expected to reach 44 zettabytes. If this is the first time you’re hearing the term “zettabytes,” you know the amount of data being created is colossal.
Businesses can take ...Read More

You might use Facebook to catch up with college buddies, Snapchat and Instagram to share funny memes, and LinkedIn to connect with professionals in your industry. But how do you translate the use of these social media platforms for your business? Should you be on all the same channels? Post similar things? Connect in the ...Read More

Since the advent of the internet, marketing has seen massive changes. An increasing number of businesses are shifting from old fashioned forms of advertising in favor of digital options, but traditional marketing still has its place. Here’s what chief executives in the C-Suite need to know about digital marketing versus traditional marketing.
What is Digital Marketing?
Digital marketing ...Read More

Is it time to take your career to the next level? Moving into a management role is the logical next step when you’ve mastered the responsibilities of your current job, and you’re ready to take on — and earn — more. Although becoming a first-time manager is more attainable than you might think, the prospect ...Read More

Your natural leadership style may be a result of your personality, your values and your strengths and experiences. But effective business leaders avoid a one-size-fits-all approach to leadership. They know they need to adapt to the needs of their teams in order to effectively lead.
The leadership style you’re naturally inclined to may not be appropriate ...Read More

Don’t be surprised if most of your employees aren’t invested in their jobs. Gallup research in 2019 shows 87 percent of professionals around the world aren’t fully engaged at work. They might not identify with their work, feel loyalty to their employer or even enjoy what they do most of the time. That matters because ...Read More