STUPID EXAMPLE #1

AT RIGHT IS AN AD I did back in the go-go 90s for an aloe wrap weight loss treatment from a chichi spa. The owner told me upfront the treatment didn’t work; you simply lost water weight. Inspired by that juicy, dangling, reason-to-buy carrot, I embarked on an afternoon expedition that ended with the enticing question you see. Click the image to read the equally brilliant hard sell.