The Mall at World Trade Center in Abu Dhabi (The Mall) added 17 new brands in 2018 to strengthen its appeal to a wider shopper base. Four outlets have already opened and the rest are scheduled to open over the next eight months.

Located in the heart of the city, The Mall offers visitors a truly unique, urban-lifestyle experience via its diverse dining, fashion and entertainment outlets. To cater to a wider audience of all ages and nationalities, The Mall is re-aligning its major anchor tenants and introducing more value and a bigger selection of outlets for the ever-discerning and sophisticated shopper.

The Mall has selected both home-grown brands and popular international outlets to provide a complete overall shopping experience. In addition to the 17 new brands, more enhancements and store announcements will be made by The Mall over the next few weeks.

The Mall has added seven new restaurants and cafés to appeal to every appetite and wallet. This includes the health-conscious Surf Café, the award-winning Taqado Mexican Kitchen, the famous American brasserie Sugar Factory and the brand-new Back Yard Bistro.

To expand its value offering, The Mall has added Max Fashion store and a Sun & Sands Sports outlet, both of which promise trendy, fashionable items at attractive prices. To look after the local community’s daily grocery needs Lulu Hypermarket will open in March, followed by a Lulu department store in September.

Among the other new beans are Pashtoosh, Train Gym, Ribboneira, Show Art, Pure Gold Jewellers, Almandoos, Pancake House Int., Hot Palayok and Action Zone.

“The Mall at World Trade Center Abu Dhabi is not only an iconic landmark of the capital but also the heartbeat of the city, welcoming residents and tourists alike. To stay current, and appeal to a broad audience of different ages and nationalities, we have extended our offering to ensure The Mall provides not only all the conveniences of an urban lifestyle centre, but also world-class entertainment, and more shopping and dining experiences. We have embraced the evolution of our local market, adding 17 new outlets to attract a broader base of customers, and repositioning The Mall as a mixed-use urban centre that appeals to downtown residents, office workers and tourists who frequent the mall. We are delighted to welcome our new retailers, and we look forward to our continued redevelopment, offering our customers a unique cosmopolitan shopping experience,” says Yasser Al Marzouqi, general manager of The Mall.