Shape — September 2010

"A decade ago, beauty novice Maureen Kelly took a leap of faith and launched tarte, a beauty line, from her one-bedroom apartment in New York City. Her belief: Makeup could be fashion forward and contain natural incredients that are better for your skin -- and the earth." Shape editors feature tarte's limited-edition 10th anniversary products: TEN natural cheek stain and the TEN collector's palette.