NEW YORK (BUSINESS WIRE) - The Public Relations Industry is celebrating its 100th Birthday with a cake as spectacular and over the top as the business itself. With more than 150,000 pounds of decadence, the cake is set to capture its place in the Guinness Book of World Records as the World's Largest Birthday Cake ever.

Jointly funded by the Greater New York PR Council (GNYPR) and Warehouse Sam's Party Supplies, the monstrosity will be on display for the next two weeks at the Javits Convention Center in New York City. It will then go on tour visiting 14 cities throughout the U.S. It is scheduled to return to New York early February to be carted and shipped to Darfur, Africa. The cake's final destination is aid to the victims of the humanitarian crisis there.

"PR is larger than life and we don't do anything on a small scale," said Aimee Goodman, acting president of GNYPR. "The best part is that not only will this gigantic cake be enjoyed by thousands throughout the country, this gives us an extraordinary opportunity to spread the word and empower individuals to help address the horrors in Darfur."

According to a report published last Friday by the UN Commission for Human Rights, Darfur refugees are systematically being starved. One aid worker in Kailek described what happened there as the "politics of starvation." Studies estimate at least 200,000 people have died during the conflict. Nine children are reported to die from malnutrition every day.

In order to qualify for the Guinness Book of World Records, the World's Largest Birthday Cake had to meet specific requirements set forth by the organization. The cake must contain standard ingredients in the correct proportions, and be prepared in the same manner as a normal-sized cake. The final product must be a single cake and look like a traditional birthday cake.

The unveiling of the World's Largest Birthday Cake will kick off a birthday celebration that will include a drop in by a Flying Elvis, a free concert by Boogie Nights and Kool & The Gang, and a fireworks extravaganza.

I’m Fabrizio from Italy (Italian Blogs for Darfur). We’ve translated our
appeal to italian media to speak about Darfur (1 hour only in 2005!).
Can you support us publishing it on your site, we we’ll be very glad for.

http://www.savetherabbit.net/darfur/?p=18

Please, tell people on the web what we do, it's important to collect a lot
of signs (that are not just signs, but also e-mails sent to italian media!).

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