INSPIRATION:The cover design features the runway of the airport with the near-to-far perspective that makes viewers feel that they are standing on the runway, seeing the plane taking off and flying up to the sky. The color tone used expresses that it is at dawn, the first appearance of light in the morning gives a sense of hope and starting afresh.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:This is the first time that the Airport Authority Hong Kong (AAHK) collaborated with Urban Air on sustainability report. AAHK intend to a have a fresh layout for this year’s sustainability report which is different from the previous years. The key message that the report aims to convey is “growing together”. AAHK wishes to grow together with the society. While AAHK is expanding and developing, it also pursues to boost the social and economic development.

OPERATION / FLOW / INTERACTION:The design challenge for the inner pages is that a considerable amount of information is needed to be presented in an interesting manner which appeals to readers. A lot of info-graphics are thus created to present the information. Color patches are used throughout the report and each specialized color for every chapter creates a harmonious continuity as a whole.

PROJECT DURATION AND LOCATION:The project started in April 2005 in Hong Kong and finished in November 2015 in Hong Kong, and was exhibited in Hong Kong in December 2016.

FITS BEST INTO CATEGORY:Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:Printed on FSC paper

SPECIFICATIONS / TECHNICAL PROPERTIES:210mmx297mm

TAGS:sustainability, report, book, design, airport

RESEARCH ABSTRACT:This publication is regarded as a channel for communicating with its stakeholders, including the government sectors, its business partners, staff and the general public. The report aims to lift its corporate transparency as well as reveals core values and long term development in the social, economic and environment aspects of HKIA. We gather information by interview with stakeholders and develop ideas from those interesting stories. The concept, content, structure and design are highly rated by leading figures in the sustainable field. An innovative and reader-friendly report is presented.

CHALLENGE: The design challenge for the inner pages is that a considerable amount of information is needed to be presented in an interesting manner which appeals to readers. A lot of info-graphics are thus created to present the information. Color patches are used throughout the report and each specialized color for every chapter creates a harmonious continuity as a whole.

PROFILE:Hong Kong International Airport is the main airport in Hong Kong. HKIA is an important contributor to Hong Kong's economy, with approximately 65,000 employees. More than 100 airlines operate flights from the airport to over 180 cities across the globe. In 2015, HKIA handled 68.5 million passengers, making it the 8th busiest airport worldwide by passenger traffic. Since 2010, it has also surpassed Memphis International Airport to become the world's busiest airport by cargo traffic.

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