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Google Analytics Walkthrough Part 2

December 7, 2015

This is the second part in our four-part series about Google Analytics.

Today I want to talk about some of the terminology you’re going to find in reports. Specifically, users versus sessions, page views and percent new visitors. You’ll see this through out the reporting’s. So just kind the wanna explain what those mean.

First is sessions, sessions is basically anytime anyone comes to the website however long they stay during that one particular visit they could go to ten different pages etc. that’s all one session.

Users or visits is basically a unique person is being tracked so that person could can come back to the site three times in a month have three different sessions but there is only one user. This is kind of the one to many relationship that you’re going be able to see, so that would be your users report.

Page views you’ll see throughout the reporting is an basically account of the number of pages from your site that have been loaded on a particular session you know what the average is etc., so you’ll see how many pages were called by visitors who came to your website.

And then the percent new visitors is basically just a percentage telling you of all your sessions how many of those sessions were people that have not been track before within the reporting. So that gives you a sense of how much new traffic you’re driving to the site during a period.

Next we’re going to talk a little bit more about some of the engagement metrics that it’ll be part three but if you have any questions about search marketing at all please give us a call.