Making Social Media Work for You

March 01, 2011

Marketers can’t stop talking about social media, but how many understand how it can help them meet critical business objectives? Or what tools are available to analyze social media, how they compare, and which one is best suited for market research and brand mangers?

Join social media practitioner and author Dave Evans and guest speakers from The Coca-Cola Company and The ARF for a webinar and roundtable discussion that answers your most-pressing social media questions.

The Semantic Web: Not a Moment Too Soon

Connecting the Social Web and Your Business

Tapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Colleague and fellow ClickZ columnist Brian Massey has an entire practice devoted to optimizing the conversion process, and the integration of social media is definitely a component in that optimization process.
Published November 17, 2010

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