GemOro Goldsmith Offers Consultation on Diamond Purchasing
GemOro Goldsmith knows the value of diamonds. As the most brilliant heirloom, a good diamond’s
accumulated value through time is like no other. Removing uncertainty buying diamond jewelry can be
intimidating, especially if you are a first time buyer. GemOro Goldsmith’s expert salespeople will help
remove any uncertainty through their in-depth knowledge of their impressive inventory.
Making an Educated Selection
Providing you with information to make an educated
selection is what has contributed to the popularity of
this Edmonton, Canada-based store. Carrying the finest
names in luxury jewelry, watches, and other fine gifts,
discerning clients know that they can find whatever
they are looking for. Repeat customers know that their
tastes are remembered, and new clients are impressed
by the staff’s ability to listen and discuss what is
available based on their desires, as well as what it
suitable for the occasion.
Providing Exceptional Information
If you are looking for a diamond engagement ring, or any other jewelry to commemorate an important
sentiment, GemOro Goldsmith experts are there to advise and guide you according to your budget.
Their in-house gemologist provides in-depth information on diamonds, whether they are loose or
already set.
What Makes a Diamond Desirable
As a reputable diamond-buying service, the company is thoroughly educated in what makes a diamond
desirable. Determined by four characteristics: cut, color, clarity, and carat weight, the essential beauty
of a diamond is also determined by the subjective view, which has to do with its size, color, and purity.
Loose Diamonds
The experts know that the better the cut, the more rare and beautiful the diamond. GemOro
Goldsmith’s exquisite selection of loose diamonds have all of the requirements that make for an
intelligent investment and the perfect jewel for whatever setting strikes your fancy.
Determining True Quality
Buying an engagement ring, or another piece of comparable diamond jewelry is a big investment, often
costing the equivalent of two month’s salary. You want to be sure when you invest this money that that
stone you are choosing has the least amount of imperfections. Because clarity is often not readily
detectable by the naked eye, the company’s gemologist will analyze a particular diamond through

magnification in order to determine its true quality. Loose diamonds are easier to evaluate, and if you go
in this direction, you can then select the setting of your choice, be it gold, silver, or the timeless and
hypoallergenic metal, platinum. If your preference is jewelry that is already set, they will check to make
sure that each diamond is as lustrous as it should be, especially in the case of the diamonds flanking a
ringâ&#x20AC;&#x2122;s center stone.
Getting Your Diamond Certificate
A personal consultation with a diamond expert always makes a difference, providing you with
confidence and a guarantee that your diamonds have a proper background. With a copy of a diamond
certificate, you can be sure that your purchase at GemOro Goldsmith will gain value as it enchants the
wearer with a precious and timeless beauty.
Contact
For more information on diamond purchasing, please visit the GemOro Goldsmith website at
www.gemorogoldsmith.com.