MAYASARI, Iin, graduated from Faculty of Economics and Business, Universitas Gadjah Mada for Doctoral Program in Marketing as her major concentration. She earned her Master of Management (MM) from the same university. Currently, she is a lecturer of Management Program in Universitas of Paramadina, Jakarta. Her major interests of teaching and research are in Consumer Behavior and Marketing. Author’s Contact Details: Gatot Subroto Kav 97 Mampang Prapatan Jakarta 12790. Office Telepone : +62-21-7918-1188 ext 140, Office Fax: +62-21-799-3375, Mobile Phone: +62-813-280-04587, e-mail: iin.mayasari@paramadina.ac.id or iin.krisnaadi@gmail.com

HARYANTO, Handrix Chris, is a Lecturer at the Paramadina University Psychology Department with major specifications in Social Psychology. He earned M. A. (2011) from Faculty of Psychology, Universitas Gadjah Mada. In addition, he is currently active in the Indonesian Psychology Development Laboratory at Psychology Department. Focus on specialization related to social issues, ecological enviromental, community and indigeneous psychology.