TRASK INDUSTRIESHow do you excite a skeptical fan base, launch the fifth installment to the X-Men franchise and stand out at a convention that’s over-saturated with the year’s top entertainment titles? It starts with a giant robot. To get audiences excited about X-Men: Days of Future Past, we created a comprehensive launch campaign that included a giant Sentinel head at Comic-Con, a sweeping fictional website built around the film's evil megacorporation, and a lifestyle commercial that established the company’s sinister agenda.

PRAISEEmpire: "Is there a better viral website than X-Men: Days Of Future Past's Trask Industries?"

io9: "Nothing like a giant robot with glowing orange eyes watching your family playing on the beach to make you feel safe, right? I hate to say it, but this silly viral marketing has me looking forward to X-Men: Days of Future Past more than I ever looked forward to The Wolverine."