Navigating the changing landscape of channel partners in the technology industry

Navigating the changing landscape of channel partners in the technology industry

What makes us followers? How to become a game changer?

Status Quo of partner channel performance with in the technology industry.

The speed of change in the technology industry in relation to products and services is accelerating, and the distribution needs of partners are also rapidly evolving to keep up. This brings to mind a number of questions: how is the channel adapting to this change, is the channel still relevant, are the roles changing in the channel and how are vendors and partners managing this change?