Dimensions (Width × Height × Depth)

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Page Count

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Paper Stock

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Number of Colors

1

Varnishes

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Binding

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Typography

Futura BoldFF Din Condensed Medium

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Project Description

After designing a new identity for Matt, he wanted me to create a business card that showcased his love for Denver and his affinity for film photography. Matt is unique in the fact that he only books a handful of clients every year and shoots almost exclusively in the Denver area. So, we needed a solution that wasn't just unique, but cost-effective as well.

Polaroid 300 film was the perfect fit; literallyâ€”they're even the perfect size! Matt was able to pour his heart, hands and craft into every detail of these cards. They're not just a showcase of his work, but also a representation of his work ethic. From the tactile embossing, to the nuances of stamping and film, we think these cards are pretty darn unique, memorable, and engaging.

Production Lesson(s)

Producing these cards by hand was, and still is, difficult. We had to switch inks in order to speed up dry time and create a permanent print. We also had to heat the embossing powder quickly to keep the film and backing from separating. Lastly, we discovered that placing the business card on a colder surface, such as granite, helped minimize damage to the back of the card while embossing. Despite challenges, you just have to be willing to fail—especially when experimenting with an out-of-the-box concept.