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Changing Page Titles

I'm new to SEOmoz and just received the crawl report. The report came back with a bunch of duplicate title pages for product pages. I was wondering if I changed the title pages to make them unique, will these pages have to be indexed again and will this have a negative effect on our ranking? Thank you!

3 Responses

No they are already indexed so they won't need to be indexed again. They will however, need to be crawled again in order for the search engines to show your new title. Until they are crawled again, you won't see much benefit for changing the titles.

That being said, change them as soon as you can to be unique and target different keywords on each page.

If the pages are truly different, change the page titles to make them all unique and descriptive.

If they are duplicate pages (same page, same title, different URL) do not change the page titles. Instead, 301 redirect the duplicates to the preferred URL. If you cannot do a 301, canonicalize them. 301 is the preferred method though.

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