Don your most comfortable robe and slip on your favorite flip-flops for a casual visit to the first ever Big Lebowski festival. The year was 2002. Will Russell and Scott Shuffitt were vendors at a tattoo convention when they playfully began quoting lines from one of their favorite films, the Coen Brothers' comedy The Big Lebowski. Much to their surprise, Russell and Shuffitt weren't the only ones who seemed to know the movie by heart. Almost immediately, the laid back duo hatched the idea for the ultimate Big Lebowski tribute: assemble a large collection of die-hard fans in a typical bowling alley, and keep the White Russians flowing while the film played and everyone bowled to the heart's content. Over the course of the next five years, the festival caught on like wildfire, with Big Lebowski bashes being organized in bowling alleys around the world. Fortunately, filmmaker Eddie Chung had his camera rolling at just the right moment, and in this documentary he shows how a simple joke between friends became a global phenomenon.