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Welcome to Media Jobs: Social Media Jobs

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Social media is no longer just a hobby – it’s an opportunity for businesses to establish meaningful relationships with customers and clients. Companies need marketing-minded individuals to fill social media marketing jobs and use their online expertise to build the brand. The explosion of websites like Facebook, Twitter, Tumblr and Pinterest has given businesses more ways than ever to promote products, start conversations, and monitor brand reputation. Knowledge is power, and your fluency in social media could mean big bucks in social media manager jobs. If you know how to take data from platforms and analyze its meaning for a brand or a business then you could be very valuable in today’s media job market. Social media jobs focus on delivering valuable insights about customer engagement and experience. A great social media manager creates a whole new way to experience a product or brand. The position takes a people-person with great communication skills and computer fluency. New media channels are popping up all the time, and the victory goes to those who leverage these new channels into their overall marketing strategy. Are you a social media pro? Why not use our social media job search to find the best opportunities. With specialties like Media Integration, Social Engagement, Social Outreach, and Media Marketing, you can find a social media job that enhances and builds your skills.

Business development managers working to drive online advertising sales for their digital agencies’ clients will like Joe Marchese: he’s at war with an industry that too often allows genuinely creative efforts in digital advertising to get buried in a tsunami of worthless impressions. And his LA-based company, interactive ad startup True[X], has just bagged a further $6 million in Series D to stuff into its war chest. The war on worthless impressions Marchese says the money is an extension of the Series D it raised back in 2011 (in those days, it was called “SocialVibe”); existing investors Norwest Venture Partners, Pinnacle Ventures, Redpoint Ventures and Jafco Ventures stumped up. The extra cash, Marchese confirmed, will be ploughed into helping True[X] follow its aims more aggressively. But what, the inquiring business development manager will be asking, do those aims consist of? Marchese wants to attract more big-name, quality publishers to the startup’s ad platform, moving the industry away from shady practices that he likens to Wall Street’s operations in the subprime crisis of 2008. If that’s whetted our business development manager’s curiosity even further, here’s Marchese’s argument: the financial products market rewarded the wrong things. It mass-marketed housing loans that anyone…

Picture this: you’re a product manager at a highly successful social media startup that’s about to make a radical decision about its popular app. But the co-founder and CEO initially describes it as “crazy”. Pity the product manager at New York’s Foursquare: when the idea to split the app into two was first mooted (one for discovery and a new one – “Swarm” – for arranging offline meetups with friends), the initial response was not positive. How do you sell a pup like that? From crazy to total sense As founder and CEO Dennis Crowley put it in an interview with Mashable, “At first, we thought it was crazy to do this, but it makes total sense.” Those last four words made that product manager’s job much less scary. Newly released for iPhone and Android, Swarm breaks the proximity and check-in functions away from the main app to become a simple, easy-to-use standalone feature. Users have the option of a grid view or list view of nearby friends who are also using the swarm app (the list view is a little easier on the eye, in our opinion). The app constantly pings each user’s whereabouts to others who use it…

New York social media startup Niche, which has just raised $2.5 million in venture funding, has some valuable secrets to share. But what are they? The more perspicuous content manager will be aware that there’s a new breed of celebrity out there: these people may not be household names in meatspace, but on Tumblr, Instagram, Vine and YouTube, they’re megastars wielding enormous influence. Going native with social media stars Enter Niche, a community of talented social media influencers (known as “creators”) who the startup links with publishers in need of the secrets of their reach and following. Niche’s star creators now number 2,500 (it was launched last Fall by former BuzzFeed, YouTube and Huff Post executives) and it has accrued a staggering 507 million followers in less than a year. So how, the inquiring content manager will be wondering, does it work? When advertisers sign up to Niche’s platform, they get access to between 5 and 50 of the startup’s creators, who between them are dab hands at making Instagram photos, Vines, YouTube videos and a host of other types of content. That content then gets massively shared with their hordes of followers (these people are social media megastars, don’t…

Twitter shares nosedived earlier this week when they went on sale on the stock market for the first time. The share price on Tuesday was the lowest level they had been since the company made their Initial Public Offering (IPO) back in November 2013, dropping to 17.8% and closing at $31.85. It is estimated that approximately 135 million shares were traded, a figure ten times higher than normal. Stock market analysts attributed the drop in share price to the ending of a lockup period which stopped the majority of the shareholders, mostly early investors and company insiders, from being able to sell their shares. This is a common practice for relatively young companies which decide to go public, as it stops the market from being swamped with shares. Twitter unable to compete The end of the lockup period arrived at the same time as people were voicing concerns about the social networking site’s ability to attract and hold a conventional audience. Twitter is often lauded as an indispensable tool for businesses in building a brand and engaging with potential customers. However, despite tweaking and improving their platform, Twitter failed to perform as well as expected, failing to experience the growth…

Seasoned business development managers concerned to optimize online advertising sales for their clients don’t need any lectures on the rising importance of the social media channel in running effective campaigns. And that’s why they may be interested in a new B2B advertising tool launched by New York social media analytics startup, Sprinklr. A company first The new product is described by the company as its first “paid social media solution” – and its launch coincides with news that the startup has just successfully closed a Series D round totaling $40 million, virtually doubling its total venture capital investment overnight to a princely $77.5 million. Naturally, our seasoned business development manager will now be asking, “What does the new ad tool do and what will Sprinklr do with the new cash?” The answer to the first part is this: it’s a software platform which helps agencies and brands manage their advertising campaigns across Facebook and Twitter. Up to now, Sprinklr managed unpaid and viral content on these networks; now they’re offering clients the chance to manage all social media interactions, whether paid or unpaid, from a single product. And it seems to be getting impressive results. Early tests apparently show that…