•Only one Party may enter a given commercial or film into given sub-category.
It must be agreed in advance between the parties concerned. If a work is
entered twice in the same sub-category, ADFEST will accept the first entry
submitted.

•Each advertisement constitutes one entry. Advertisement
which form a campaign will be entered and paid for as single entries, e.g. 3
ads which form a campaign must be entered and paid for as 3 separate entries,
but can be shown consecutively. Individual teaser ads are not eligible.

•ADFEST requires at least one form of proof of
authenticity for each entry submission:

•For Other Film Category (F21-F23): Original Client
Endorsement Letter in Client’s letterhead

•For Lotus Roots
(LRF): either Original Media Schedule from Media Agency or Original Client
Endorsement Letter in Client’s letterhead

•ADFEST reserves the right to disqualify entries that fail to
provide required documentations. Advertisements that have been run purely
to make them eligible for competition will be disqualified and the submitting
organization may be banned from ADFEST competitions for a period of 3
years.

•ADFEST Organizer reserves the right to move entries to more appropriate
Lotus category orsub-category.

•Advertising which might offend national or religious sentiments or
public taste will not be accepted.

•ADFEST reserves the right to disqualify inappropriate and offensive
entries.

•ADFEST Organizer reserves the right to disqualify an entry if full
payment is not made before judging commences.

•No refund will be given for wrong entries, withdrawn entries or
disqualified entries.

•Entry credits CANNOT be revised after 16thFebruary 2015.

ELIGIBILITY

•Entry submissions to ADFEST are open to companies involved in
advertising and communications throughout Asia and the Pacific,including Australia, New Zealand, Middle East and Russia

Note:The agency
must be based in the region regardless of where the entry was aired. Works
created for clients in the region, but by agencies based elsewhere are not
eligible.

•Entries in the Broadcast Category (F01-F20) must be aired on the
TV/Cinema medium. Commercials/viral broadcasted specifically for screening on
the Internet, any film commercial
used interactive on screen and other film content for any other screens must be
entered in the Other Film Content Category in Film Lotus (F21-23) or Best Use of Interactive Video under
Interactive Lotus (IT09).

•All advertising must be designed for public exposure.

•All advertising must have been commercially screened, aired, or launched
for the first time between 1st January 2014 and

31st December 2014.

• All
advertising must be versions as broadcasted on the medium. Director’s cuts are
not eligible.

• All advertising must have been made within the context of a paying
contract with the client, except for

Category 20: Best of Public Services

•Entries cannot be made without the prior permission of the
advertiser/owner of the rights of the commercial or advertisement.

•Works that have entered ADFEST in the past years are not eligible.

•Entries which have infringed any of its country of origin's voluntary or
regulatory codes of practice are not eligible.

It is the responsibility of the entrant to withdraw such work immediately
should an infringement arise.

JUDGING

Judging will be done
by a panel of industry experts and the procedure overview is as follow:

•Entries are first shortlisted after the juries’ In/Out votes are tallied
from the 1st round.

•Finalists are voted through discussion of each shortlist.

•Winners are voted from each finalist in a discussion round.

•The decision of the Juries in all matters related to the awarding of
medals will be final and binding.

Note:

Interest Voting: At all stages of judging, a jury may not vote or be involved in any discussion on entries submitted by his/her company in

his/her own city or on entries submitted by an
overseas office for which he/she worked during the time the entries were produced.

Awarding
the Lotus Winners

•The juries will make the final decision
on the allocation of Gold, Silver and Bronze Lotus winners.

•If they feel none of the works in a
sub-category is a Lotus winner, the juries may not award any Lotus winner in
that sub-category.

•Juries may group single entries
constituting the same campaign into a campaign entry, if they see fit, and
awards one Lotus award for the campaign.

•Only ONE Gold can be awarded per each
sub-category.

•A maximum of THREE Lotuses can be awarded
in a given sub-category.

•The Grande of Lotus Award will be selected from all the Gold winners of
the sub-categories in each Lotus category, with the exception of the Gold
winners that are Public Services, which will compete for the Grande for Humanity.

If there is only One Gold Lotus awarded, Grande of Lotus will not be awarded.

If there are two or more Gold Lotuses awarded, the juries must vote for Grande of Lotus.

Grande, Gold, Silver, and Bronze winners will receive a Lotus
trophy and a certificate. Finalists will be given certificates.

All winners including finalists will be included in the ADFEST
Award Annual.

REMOTE JUDGING

There are 3 sub-categories in Other Film
Category that will be judged remotely in the 1st round. You must
submit all material and documentation for the sub-categories below by Friday
9th January 2015, and payment to The Festival Office in Bangkok
no later than Friday 6th February 2015.

•Internet Film (F21)

•Interactive
Film (F22)

•Other Film (F23)

ADFEST
2012 SPECIAL AWARDS

ADFEST 2012
Special Awards include:

Advertising
Agency of the Year

Interactive
Agency of the Year

Direct
& Promo Agency of the Year

Network
Agency of the Year

Film
Production Company of the Year

Advertiser
of the Year

Each entrant's inputs in marked
fields of the entry form will be taken as final to count toward
the scoring of these special awards. Please make sure the name,
spelling (even spacing) of what you enter in the entry
submission form is accurate and consistent to ensure all your
well-deserved points are awarded.ADFEST is not
responsible for unallocated scores due to typo mistakes or name
inconsistencies done on the entrant's part.

ADFEST 2012
Advertising Agency of the Year

Information entered in the
"Company Entering" field in the following Lotus categories will
be counted for the scoring of ADFEST 2012 Advertising Agency of
the Year:

Film Lotus

Press Lotus

Outdoor Lotus

Radio Lotus

Design Lotus

Print Craft Lotus

Best Use
of Photography/DI

Best Use
of Illustration

Typography

Best Use
of Typography

Art
Direction

Best Use
of Retouching

360 Lotus

INNOVA Lotus

Lotus Roots

ADFEST 2012
Interactive Agency of the Year

Information entered in the
"Company Entering" field in the following Lotus will be counted for
the scoring of ADFEST 2012 Direct and Promo Agency of the Year:

Film Lotus

Interactive Film

Cyber Lotus

ADFEST 2012 Direct
and Promo Agency of the Year

Information entered in the
"Company Entering" field in the following Lotus will be counted for
the scoring of ADFEST 2012 Direct and Promo Agency of the Year:

Direct Lotus

Promo Lotus

ADFEST 2012 Network
Agency of the Year

Information entered in the
"Network Agency" field in the following Lotus categories will be
counted for the scoring of ADFEST 2012 Network Agency of the Year:

Film Lotus

Press Lotus

Outdoor Lotus

Radio Lotus

Cyber Lotus

Direct Lotus

Promo Lotus

Design Lotus

Print Craft Lotus

Best Use of
Photography/DI

Best Use of
Illustration

Typography

Best Use of
Typography

Art
Direction

Best Use of
Retouching

360 Lotus

INNOVA Lotus

Lotus Roots

Important:
Holding Company CANNOT be entered as Network
Agency!

ADFEST 2012 Film
Production Company of the Year

Information entered in the "Film
Production Company" field in the following Lotus categories will be
counted for the scoring of ADFEST 2012 Film Production Company of
the Year, regardless of entrant
company:

Film
Lotus

Film
Craft Lotus

New
Director Lotus

Outdoor
Lotus (if applicable)

Direct
Lotus (if applicable)

Promo
Lotus (if applicable)

Design
Lotus (if applicable)

360
Lotus (if applicable)

INNOVA
Lotus (if applicable)

Lotus
Roots (if applicable)

ADFEST 2012
Advertiser of the Year

The Advertiser of the Year Award
is designed to recognise clients who have set themselves apart
through the quality of their campaigns or those that have inspired
innovative marketing with their products or services.Information
entered in the "Advertiser" field in the following Lotus categories
will be counted for the scoring of ADFEST 2012 Advertiser of the
Year:This award is nominated
by the Festival organisers.

Tallying the Scores

The points will be awarded as
follow:

All
Lotus Categories (EXCEPT 360 / INNOVA / Lotus Roots)

360
/ INNOVA / Lotus Roots

Finalist

1 point

Finalist

5 points

Bronze

3 points

360 / INNOVA / Lotus Roots

10 points

Silver

5 points

Grande 360 / INNOVA / Lotus
Roots

12 points

Gold

7 points

Best

10 points

Note:
If award winners are not present at the Award Presentation,
ADFEST Lotus Awards will be sent to the local agency network
representative or directly to the winners at their own expenses.

CATEGORIES

ENTRY SUBMISSION

All entry details
must be completed online. To submit:

•Go to www.ADFEST.com, click “Entries”
and select “Entry Submission”. You will be re-directed to an online entry
submission system created by WebEnergy.

Note: Your entry is not complete until all
required entry, support materials and payment have been received.

IMPORTANT: Carefully check the credits you enter. If
the work is a finalist or winner, these credits will be used in all published
materials and on the ADFEST website exactly as they appear in the entry form.
Any requests for credit changes must be done in writing to Nat@ADFEST.com. Credit changes are not permitted after 16th February 2015.

DEADLINE

ENTRY SUBMISSION DEADLINE

For Remote Judging sub-categories (F21-F23)

Friday 9th January 2015.

For Broadcast Category & Lotus Roots (F01-F20, LRF)

Friday 16th January 2015.

PAYMENT DEADLINE

For All sub-categories

Friday 6th February 2015.

The Festival Office
in Bangkok must receive all materials, documentation and payment by these dates.

*Late submissions will be charged THB 1,500 per entry*

ENTRY REQUIREMENT

REQUIRED MATERIALS: ALL SUB-CATEGORIES

Digital file

•HD 720p: 1280 x 720

•Full HD 1080p: 1920 x 1080

•QuickTime (.mov) H.264

OR

•QuickTime (.mov) H.264

•MP4 H.264

•MP4 H.264

•Sound: Stereo

•3 seconds
black/color bar at the beginning

*Do not show
the clock/agency/post house slate in encoding*

•All works must be dubbed or subtitled in English. ADFEST is not
accountable for any disadvantage to your entry if translation is not provided.

REQUIRED MATERIALS: CATEGORY SPECIFIC

Note: Your entry
will not be shown to the juries if you fail to provide the Media Schedule or
Client Letter.

Note: ADFEST is not accountable if your entry is not judged due to inactivated
site.

•Launch pages are permitted but must not show any agency branding

•Brief synopsis of the entry and the title and client name may be
included

•Offline files of the entry (if URL is expired)

•You must
clearly demonstrate how the viewer interacts with the medium.

•1 Minute Video

•To show navigation through the site (video exceeding limit will
be cut-off during judging)

•If the video navigation has copyright or licensing concerns for
which the video presentation cannot be shown after the festival e.g. on the
website or promotional activities, entrants must remark these constraints when
submitting their entries.

•For all sub-categories submissions, payment must be made by Friday 6th February 2015.

•Late
submissions are subject to THB 1,500 fees per entry.

PAYMENT

•Bank Transfer

Payment in Baht, without deductions is
due immediately to Payment Method by bank transfer to:

Account Name:

Plannova Co., Ltd.

Saving A/C number:

179-403-6879

SWIFT Code:

BKKBTHBK

Bank Name:

Bangkok Bank Pcl.

Bank Branch:

Bangchak Branch

2109 Sukhumvit Road, Bangchak, Prakanong,

Bangkok 10250 Thailand

Tel:+66 2 3113851-2

Fax:+66 2 3117501

•There is a 250 baht handling fee per transaction made via bank transfer. It is imperative that you cover All bank Charges (all local & overseas charges borne by remitter), otherwise your entry submission may be refused.

•Pleaseprovide your bank with the following information for the
description of payment:

•Invoice No.

•Company Details (Company Name & City)

•Once the payment has been made, please fax or email the proof
of payment/bank transfer confirmation to Nat@ADFEST.com or fax at +662 530 9292-3

•Credit Card (VISA, MasterCard & American Express)

•There is a 3.3%charge for payment
with VISA and MasterCard

•There is a 4% charge
for payment with American Express

•Cheque (for Thailand only)

TERMS & CONDITIONS

•Entrant is
responsible for all bank charges and fees. ADFEST must receive the full amount
as stated in the invoice for the entry submission process to be complete.

•No refund will be given for wrong, disqualified
or withdrawn entries.

•All materials must be provided in the format as
specified in Technical Requirements.

•Please ensure your documentation is enclosed in its own envelope within
your package and not enclosed in DVD boxes or affixed to the outside of
your parcel.

•It is the
entrant's responsibility to guarantee arrival of shipment at ADFEST Office and
to cover fully all courier, mailing and insurance costs and any import duties
where applicable, in advance, up to and including arrival at ADFEST Office.

•ADFEST Organizer cannot accept responsibility for
non-presentation at ADFEST of materials received in Bangkok after Friday 30th January 2015.

1) All entries
submitted will become the property of ADFEST Organizer and will not be
returned.

2)
In order to
promote the ADFEST, each entrant authorizes ADFEST Organizer to show his/her
advertising materials without charge at public or private presentations, at
such time and place and as often as ADFEST Organizer sees fit. In addition,
each entrant undertakes to allowing the lending or selling by ADFEST Organizer
of the entries to any interested public or private organization with a view to
promoting The ADFEST, either directly or indirectly. If any materials have
copyright or licensing concerns for
which the material cannot be shown after the festival e.g. on website or
promotional activities, entrants must remark these constraints when submitting
their entries.

3) For further
promotional purposes, each entrant of advertising commercials will supply
ADFEST Organizer upon request with a series of different digital copies on DVD
of each of his/her short-listed or award-winning commercials. ADFEST Organizer
may also use DVD copies of advertisements submitted for similar purposes.

4) Any entry that
wins an award may be used by ADFEST Organizer to compile into a collection
bearing a designation indicating that the entry has won such an award. Such a
collection of award winning materials, nor any extract or extracts from it, may
not be copied, marketed or sold. Each entrant agrees to assist ADFEST Organizer
in supporting any legal action taken by ADFEST Organizer to prevent a breach of
this condition and to supply information to ADFEST Organizer immediately on
becoming aware that an unauthorized collection or compilation is being made
available for sale or distribution.

5) Each entrant
agrees not to hold ADFEST Organizer responsible for any claims made against
them by reason of any presentation set out in Clause 2 or the publication of
any collection as set out in Clause 4.

6) Winners have the
right to use any award given to them for promotional purposes on condition that
this is correctly described.

MISCELLANEOUS

1) Each entrant
accepts full responsibility in respect of the quality of videotape entries and
discharges ADFEST Organizer from any responsibility in respect of third
parties.

2) All entrants must
strictly observe the Entry Rules and Regulations. Completion of the summary of
entries form will imply full acceptance by each entrant of ADFEST Rules.
Non-compliance with any of the Entry Rules and Regulations will result in the
automatic disqualification of the entry.

3) The decisions of ADFEST Organizer in all matters
relating to the ADFEST 2015 shall be final and binding.