National SEO Services

Drive customers to your website

Our national organic SEO services are designed to optimise the presence of your business in the national free (a.k.a. organic) search results. This service is not the same as our local SEO service which focuses on local addresses and local business results. Local SEO overlaps with national SEO but they require different activities and skill sets. Some of the headings below are also on our local SEO services page but the scope may be different.

Website audits

An audit or review, in brief or in depth is always the starting point. We run checks on crawlability, indexation, rankings, content, code, speed, mobile-friendliness, analytics and more. You’d be amazed at some of the clangers these audits throw up and how easy some of them are to fix.

Tracking and analytics

We’ll set up your Google Analytics account and tracking code if need be and submit reports each month so that you can have full visibility and we can advise on your visitors’ behaviour, whilst on your website, to help turn data into actionable improvements.

On-site SEO

We’ll make recommendations for tweaking, overhauling, restructuring or expanding your content and code. Anything from meta data to new pages, from contact page details to image tagging, from menu links to sitemaps.

Content

We produce content for blogs, news pages, services pages, product pages and 3rd party sites such as blogs and online news sites.

Link development

Link audits

Link audits are necessary to establish your domain’s link authority, quantity and quality of structured and unstructured citations and confirm the absence of Google penalties. The audit will also highlight strengths and weaknesses and help to identify what needs to be done to enhance your link profile.

SEO for new websites, redesigns & upgrades

Whatever you do, don’t do this. Seriously, this is not the time to forget to tell us you’re changing your website – or already have! This is the most perilous stage when it comes to SEO. Google says “If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a website redesign …”. We’ll guide you round all the worst pitfalls to make sure you don’t leave all your traffic behind with your old website.

Troubleshooting

Every case is different in some respects and unforeseen problems arise which require a troubleshooting exercise to diagnose. Our service includes forensic diagnostics to get to the bottom of the trickiest issues. Sometimes that means the web developer went and did something without telling us because he thought it wouldn’t impact SEO. It happens all the time.

Penalty recovery

Had a link penalty? Manual or algorithmic? Struggling to recover and losing enquiries to your competitors? Having to pay through the nose using AdWords to sustain your business? We can help you with penalty recovery or advise when it’s time to look for alternative solutions.

Reputation management

Bad reviews or bad snippets in the search results or are others grabbing the space for searches on your brand? We can help you control your brand space and online reputation.

Re-brands

Please tell us before you do it, unless you want your website traffic to tank.

Reporting

We’ll submit a report every month which will include details of our activity, progress, traffic, rankings and recommendations. We diarise all our work and monthly deadlines, so you’ll never have to ask for your monthly update.