The Ultimate Guide to Google AdWords Quality Score

(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score! We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types of Quality Scores, why it matters, common misconceptions, and an emergency help section for when your Quality Score plummets.

This guide will always be easily accessible from our Guides tab so you can read up on Quality Score whenever you want. While this is a revamp of our old Quality Score Handbook, we’ve made sure to keep historical Quality Score info in The History of AdWords Quality Score.

We hope these resources will aid you in understanding Google’s Quality Score, and if you want even more information, checkout the results of our Quality Score Survey!