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“Modern Mughal Mentality”: A Unique Business Manual

Posted on: 2 September 2015

By:asif.mulla

Dr. Afshan Naheed Hashmi, a renowned entrepreneur and a distinguished alumna of the Aligarh Muslim University, who lives in Maryland, United States of America, has published a book, “The Modern Mughal Mentality: New Strategies to Succeed in India and the Global Marketplace”.

Dr. Afshan’s book, which has gained unparallel popularity in a short span of time, succeeds in making a strong point that Indian economy “is surging while the West is experiencing an economic downturn”. She has pointed out in her book that “according to a UN trade body’s survey, India ranked third globally as an FDI recipient in 2009 and as per the US census Bureau, Asian Indian owned businesses are having a strong economic impact in many states across the US in a wide range of sectors and are the major engine of economic growth”.

Dr. Hashmi has claimed that “the flourishing Indian economy owes itself to both Jugaad and a striving for greatness that moderns Indians inherited from their Mughal-influenced history”. She said that the “Modern Mughal Mentality” could be defined as “fusing lofty ambitions with practical and innovative ways of maximizing resources to achieve objectives’.

Describing the uniqueness of India’s economic trends persisting throughout the ages, Dr. Hashmi’s book makes a special reference to the history of Jugaad as well as its place in Indian culture and how it leads to success.