Alure was founded on ethics and integrity, and we take pride in our history of service dedication and giving back to the community. We strive to make the remodeling process easy for homeowners with a focus on education and collaboration starting with a free design consultation.

Run day to day by President/CEO Sal Ferro, Alure Home Improvements has been recognized with numerous awards for our quality, customer service, innovation and leadership in the remodeling industry and our continued support of the community.

In addition to performing eight builds forExtreme Makeover: Home Edition, Alure also supports and is active in several annual fundraisers for many other charities and organizations, including Fight for Charity, The Clark Gillies Foundation, The INN (Interfaith Nutrition Network), and many others.

The Alure Vision Statement

Deliver a Consistent Experience to our customers that is Superior to what they expect.

Have a Harmonious, Enthusiastic environment where employees at all levels are Responsive to our customers’ needs and react with a Sense of Urgency and Follow Through.

An environment where Ethics and Values are not sacrificed, where we Listen to and Educate the customer to Build Value.

Provide our Customers Great Products, with No Hassles and Superior Results.

Time and again, Alure Home Improvements has been recognized as a leader in the remodeling industry for delivering superior work at a great value, along with remarkable customer service. Trust, credibility, peace of mind – these are the bedrocks that our reputation was built on.