1&1 BLOG

Archive for February 2013

The Upnp Media Service is a server that allows you to “expose” the medial files, from your 1&1 cloud storage account, to all capable devices in the local area network. The media files are being categorized by the most popular media tags (artist, genre,etc for music and, date taken,etc for images).

Let’s take a look, from high level, at how your smartdrive account “communicates” with the devices from your local network through our service:

Smartphones are not just simple gadgets; they are creating a strong emotional relation with their users. They are close at hand; they are the shortest way to reach people who matter; they keep our most important memories, and they help us do our job better. As a marketer, I strongly believe that mobile applications are the type of applications that can create the highest engagement with the users. In the same time, the challenging part is how to fulfill the higher and higher expectations of the users.

The beginning

The end of this spring kept us busy. We had many ideas about how we could help our customers have a better experience on their Smartphones, and we looked for awesome people, who would make our idea happen. At the end of June we had already all the heroes of our story: Development for iOS and Android, QA, User Experience and Copywriting – or more exactly, a strong team, able to organize, innovate and adapt in a highly agile environment… all of that in our fast growing office in Bucharest.

Once upon a time there was a beautiful forest. Trees were growing vigorously all around, spreading their seeds and nourishing the soil with their leaves every autumn. Birds and animals were living happy, sheltered under the canopy of branches.

Till one day when a new tree started to grow inside the forest. But that was not something new, you might say. Yet, the new tree was not a usual one – it got bigger with every day, casting a thicker shadow over its surroundings until it was clear to the entire forest that its size and appetite were extraordinary. Leaves of the trees around this greedy one started to turn pale, withering more and more. Around the big tree was growing a larger circle of emptiness, as he was spreading his branches to capture all the sun and all the rains, leaving nothing for the others.