Jon Taffer, award-winning hospitality expert, world-renowned business consultant and celebrity entrepreneur, today announced the launch of his own, innovative restaurant concept Taffer’s Tavern, a high-volume, small footprint format that uses the latest technologies to produce high-quality food and beverage offerings without the need for a traditional commercial kitchen. Taffer is partnering with Fransmart, the industry-leading franchise development company behind the explosive growth of powerhouse brands like The Halal Guys, Five Guys Burgers & Fries, and QDOBA Mexican Grill, as the exclusive franchise development partner to facilitate growth for the emerging brand.

Building on Taffer’s more than three decades of hands-on consulting experience specializing in nightclubs and pubs, Taffer’s Tavern is designed to unite a best-in-class beverage program and the most interesting, delicious bar fare with a streamlined kitchen and the latest advancements in food preparation technology, requiring far less space and far fewer employees than traditional casual dining restaurants. Together with Fransmart, he is seeking out experienced franchisees to bring the Taffer’s Tavern concept to the 50 largest media markets throughout North America, with a priority focus in Las Vegas, Washington D.C. and similar trade areas.