At its annual Cinema-Con trade show, movie-studio executives mulled the idea of selling new theatrically movies through "premium" video on demand services on big-screen, high-quality TV sets -- priced at $30 to $50 for each showing. It's hard to see millennial cord-cutters buying the idea.

What's in a media or entertainment brand name? Hope for a lot more than a just quick romance. Media and entertainment brands will create some awareness, tease you a little, and then maybe slightly mislead you.

Concerns overall about digital media -- including fraud and viewability -- were the highlight of last year's upfront -- and this year's, too. For traditional media buyers looking to find new audiences in a TV world still on the decline, this isn't good news.

OTT is looking to "replace" traditional pay TV services: cable, satellite or telco. Sling TV is now estimated to have more than 1 million subscribers. Overall, the company says it now has 13.7 million pay TV subscribers -- from both its satellite pay TV business and its OTT pay TV business.

NCAA's men's basketball tournament had its best opening-weekend numbers in 24 years -- but the question of paying its players remains unpopular. A new poll of college students believe college athletes should not be paid - scholarships are a sufficient benefit.

Amazon sent an email around asking customers to decide on TV pilots it is considering for its Prime Video streaming service. That's nice. But in the end, we all know its Amazon executives who really decide.