Tag: insight swap

Everybody seems to be anxious about content marketing ROI. Some have a clear strategy and the latest tactics, some, like Lewis the marketing dinosaur from our new book … not so much. If you’re among the not-yet satisfied, there are 6 areas for you to diagnose: 1. You haven’t segmented your prospects. They’re not just a […]

You’re a marketer. You’re enthusiastic about the promise of content marketing. But, so far, disappointed at the results. Well, help is at hand, and I wrote the book. It’s on sale at Amazon in either paperback* or Kindle formats. Read it, grow your enterprise, and (if you would be so kind) leave an Amazon review. […]