Digital signage in airports

Dynamic and updateable communication at an airport is crucial as it keeps users informed of the flight information, which is accurate and up-to-date.

DSLatam

In every big city, airports represent a public place of great activity. Between arrivals and departures of flight, people interact, exchange ideas, communicate and in parallel, receive information.

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The endless lines, very long delays and delays caused by bad weather, are some of the circumstances that live, who circulate there. Facilitating the boarding and arrival of the passengers to the different flights, has become a priority for the airports, in order to improve the service provided to the users.

How to inform users directly, timely and efficiently without causing any unnecessary movement? Digital Signage is now an elementary tool that provides guidance and information to travelers twenty-four hours a day, 365 days a year. The Digital Signage Latin America Association (DSLatam), promotes the implementation and professionalization of Digital Signage to develop quality standards and generation of metrics, which expand the benefits in various industries.

As technology has evolved, the means to communicate with users has been transformed with it. There are several solutions in Digital Signage that facilitate and improve the dynamics and operation of airports around the world.

Some airports have special variants of FIDS such as Baggage Information Systems (BIDS) or Door Information System (GIDS). Other airports use a generic term such as the Passenger Information System (PIDS). Digital Signage is highly visible and essential in these areas since it provides the necessary information in real time about air control, segmented by areas, with the possibility of connecting to different sources of information that allow the timely update of last minute changes.

The implementation of Wayfinding in airport centers, provides detailed information to visitors about its location through maps and interactive navigation routes. The interactive Kiosks allow a more personalized attention to the user since they offer consultation and orientation modules that provide detailed information of flights, locations, etc. Both implementations can count on advertising content that generates income through brands that will pay for their retail spaces, promoted in the maps and directories.

Another trend in airport signage is the implementation of videowalls, as they can be customized to change content or mixed into various elements to attract global advertisers, driving ad concession sales to airport renters. By mixing content with advertising, videowalls can help airports create an additional stream of valuable revenue.

More and more airports will be looking to incorporate Digital Signage into their spaces; Dynamic and updateable communication at an airport is crucial as it keeps users informed of flight information, which is accurate and up-to-date. By combining these factors with the ability to control all Digital Signage from a central location, it will not be surprising that the increase in digital signage facilities is a trend for the enjoyment of workers and travelers.

Author: Richard Santa, RAVT

Editor

Journalist from the University of Antioquia (2010), with experience in technology and economics. Editor of the magazines TVyVideo + Radio and AVI Latin America. Academic Coordinator of TecnoTelevisión & Radio.