• Digital signs are not just signs. Today,
you can embed a display into almost
anything: a vending machine, a pump
at a gas/petrol station, an elevator or a
standalone kiosk.

• Digital signs are used for more than just
a one-way flow of information. People
can interact with signs via touch screens,
gestures or mobile devices.

• Digital signs are smart. With the addition
of a sensor on the sign, you can gather
anonymous audience analytics: track how
many people viewed the sign, their age,
gender, etc. You can use this information
for product placement and store design.
You can even change the content
that appears on the sign based on the
demographic of the person looking at the
content.
The content displayed at these touchpoints can take
the form of:
• Announcements
• Sales promotions
• Branding messages
• Advertisements—including paid
advertising
• Product information
• Directions/wayfinding
• Public safety information
• Schedules
• Menu selections
The possibilities for content are essentially
unlimited.