Panera

The Hard Road

HTML5 Website

To achieve the good stuff, Panera had to change the industry. Antibiotic-free chicken, turkey, and ham used to not be common place. In 2004, Panera took the hard road and paved the way. The Hard Road to Delicious campaign demonstrates how making relationships with farmers to antibiotic-free raise animals led to great tasting breakfast, sandwiches, salads, and panini.