Image: Napachie Pootoogook's “Lost in Storm” from the Kenojuak Cultural Centre and Print Shop. Used with permission by QIA. See here for the Instagram link.

The Qikiqtani Inuit Association (QIA) has taken to social media to encourage the increased usage of Inuktitut, the Inuit language. Based in the Qikiqtani (Baffin) Region of Nunavut, Canada’s youngest territory, the organization works to “safeguard, administer and advance the rights and benefits of the Qikiqtani Inuit”.

Their social media efforts are in keeping with their mission to promote the Inuktitut language. In an email interview with QIA, a representative of the organization wrote:

Language preservation is an integral part of building pride among Inuit, particularly young Inuit. Learning, speaking-in and thinking-in Inuktitut helps young Inuit feel more connected to our community and traditional values.

This is especially important because researchers note “a decline in the quality of Inuktitut in Nunavik — including poor grammar, a low level of vocabulary and increased mixing of Inuktitut with English.” According to the researchers’ report, contributing factors may include the influence of non-Inuktitut-language media and an insufficient number of teachers fluent in Inuktitut.

The Word of the Day project is another of several initiatives designed to promote the language. The QIA sponsors an annual Inuktitut song and poem contest, as well as the production of early childhood education materials. In collaboration with Inhabit Media, an Inuit-owned publishing company based in Nunavut, the QIA produces children’s books authored by Inuit authors from the territory.

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