Today, Sony announced that its PlayStation Now streaming service, which delivers PlayStation 3 games over the internet to Sony devices, will begin its pilot program on several new Sony TVs starting on June 30.

This includes all of its 4K televisions as well as select new 1080p models. This program will only be available in the continental U.S.

Sony announced the PlayStation Now service earlier this year. It is currently in beta and available on PlayStation 4 consoles. Sony had announced its plans to bring the service to televisions in April. It is also releasing a low-cost set-top box called PlayStation TV in the West -- an overseas version of its Vita TV device, currently sold in Japan -- with an eye toward selling it as a PlayStation Now streaming device.

PlayStation Now still has kinks to be worked out: Kotaku has justifiably called its current game pricing strategy "insane." The company says it is working with publishers on pricing while also soliciting feedback from beta users.

Sony's E3 presentation was centered on its network offerings, which led Gamasutra editor-in-chief Kris Graft to call the strategy "the future of PlayStation."

If you're interested, Joystiq has a list of which TV models will be part of the "Private Pilot Program" for PlayStation Now.