Say Cheese!
比赛结束

Introducing Queso Fresco to a new world

评审团奖金

#1奖金€ 2,000

#2奖金€ 1,000

#3奖金€ 500

比赛在2017年1月09日结束

A presentation with a visual, tagline and text (general explanation of the idea and answer to 3 questions). Maximum 2 pages.

Presentation

插画 - 创意写作

When you walk into the dairy section of the supermarket you see many types of cheese with a wide-range of flavors, textures and forms. Some cheeses have been around for a long time and you know what their taste is like, and on what occasions you like to eat them. Others, are more of a novelty. Queso fresco, a traditional cheese from Latin America, is one of those cheeses that is unknown in other parts of the world. Made from fresh cow’s milk, Queso Fresco is best described as a mixture of white cheese in texture and fresh mozzarella in taste.

Our client is a European leading dairy brand, which covers a wide assortment of tasty cheeses and cooking ingredients. The brand is all about inspiration and getting people to cook. They believe that there is a great opportunity to launch Queso Fresco, in markets where this type of cheese is not known yet, more specifically in Central and Northern Europe.

Through a poster and a tagline introduce Queso Fresco to a new world and give them exciting reasons to use it in their meals.

Through a poster and a tagline introduce Queso Fresco to a new world and give them exciting reasons to use it in their meals.