Emotion Marketing

Elevates brands. Influences behavior. Transforms experiences.

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Emotion Marketing

Emotion Marketing (EM) is a “clear window into your world.” EM technology is a resource helping to understand the key elements of “who, what, when and why” in regard to a target(s), brand/product/service, timing and motivations. It helps put this intelligence into practice. The traditionally illusive tactical value attempted to be gained from understanding the “how” becomes clearer, so that plans can be implemented into value-producing endeavors. The process enables marketers and organizations to secure a solid understanding of their audiences and marketplace behavior through the use of historical, current and predictive analysis that cumulatively produces an accurate knowledge base about an industry, competitors and customers.

Banking and Finance

We understand the emotions that are generated in association with financial services. From money management, financial and retirement planning to investment management, 401(k)’s, pension investments, personal and business loans and credit. These are areas that impact everyone everywhere. We deliver a process for creating customized, sustainable diagnostics for selecting emotional motivators that will drive brand loyalty, share of wallet and revenue per customer. We strive to identify the key emotional drivers motivating the behaviors of a financial services brand’s most valuable buying segments. Our objective is to develop effective, creative programs to help them trust more, invest more, come back more, stay longer and cheer louder.

Technology

Technology manufacturers, IT and SaaS firms must continue to seek the most effective marketing (and unexpected) strategies and tactics to create greater connections with customers. From generating leads, email drip campaigns, pipeline marketing and product integration to lead nurturing, innovative branded content, e-books, and social media — technology is changing by the hour. AI and machine learning, feature marketing, vertical and horizontal modeling, conversational conversion and customer profiling are just a few of the incoming trends for the new year. Strategic marketing, positioning and messaging approaches are becoming critical foundations for the way this industry must build in order to stay ahead of competitors and retain customers.