I don’t need it. I don’t know what it is, exactly, but I’m confident that all my communications, entertainment and computing needs are currently met, perfectly happily. If anything, I have a surplus of communications and entertainment tools and media. Too many ways to get in touch. Too many ways to watch TV, film, see photos, listen to music, read books, email, call, Skype etc., on the move.

But damnit, I’ll bet that whatever Apple release tomorrow I’ll want. Because smug and self-satisfied as Mr Jobs is, his company is awesome at design and fantastic at getting us to ‘need’ things for no reason other than they’re beautiful and elegant. I’m not a Mac, though… that’s one thing I’ve managed to hold firm to.