Fallen Footwear was started by pro skater, Jamie Thomas,A.K.A., "The Chief," in 2004. Fallen was, at first, to be a partnership between Thomas and DC Shoes. But when DC was acquired by Quick Silver, in late 2004, Thomas decided to move the project to his company, Black Box Distribution.

Originally ,Fallen was to be called,"Armee," but due to hassles with the U.S. Army.that name was dropped and Fallen was born. The company's slogan is, "Rise with the Fallen" or RxWxTxF, in attempts to make the image less negative. Fallen makes some really excellent, top of the line skate shoes, and as Jamie Thomas puts it, "The brand is a symbol of the quality and tradition that all my footwear products have always stood for. Fallen footwear is designed purely for skateboarding."