SBJ In-Depth: Engagement Marketing

Brands are continually looking for ways to go beyond the message and connect with consumers on a more personal and organic level. In this issue, we’ll outline some of the latest ways brands are accomplishing that goal and the strategies they’re using to get consumers to experience and sample their products and services. From on-site activa­tion to social media, what is working best today and what could the future hold for engagement marketing? Publishing Date: November 22 Ad Close: November 8 Materials Close: November 10.