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Herb Lester Associates

Designer goals

Most guides try to tell you everything there is to know about a city, Herb Lester focuses more on telling you how to enjoy the city. The goal is to show you locations that make a place unique, to shed light on them and enable you to experience famous locations in a city in a new light. Each city is examined in a unique way: friends, acquaintances, taxi drivers and concierges are asked to provide tips, which are subsequently explored by means of walking, tasting, sipping and peering into doorways and alleys. This research and experience is then converted into a compact guide with plenty of suggestions, containing lists of shops, bars, restaurants, cafés, galleries, museums and parks, each accompanied by a meticulous description.