Social media savvy

AUTHOR(S)

Flaherty, David

PUB. DATE

August 2014

SOURCE

Nation's Restaurant News;8/25/2014, Vol. 48 Issue 16, p30

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article presents tips for restaurateurs and bar owners on ways to use digital social media to develop customer engagement and increase sales. Topics discussed include the use of social media websites such as Facebook and Twitter to build relationships with customers, connecting with other businesses having similar ideologies, and the importance of consistency in the frequency of postings. Also mentioned are improvements in the tracking of the effectiveness of social media campaigns.

ACCESSION #

97924603

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