Coffee is coffee wherever you go

Coffee is coffee wherever you go

The Speciality Coffee Association has dug into coffee retail data to find trends in coffee consumption across five countries around the world.

A funny thing about any café, shop, or restaurant offering coffee is that they tend to name their products in exactly the same way: on any given menu, “coffee” is coffee (is coffee!).

In today’s world–where we can collect sales data across global points of sale–this makes for an incredibly robust and reliable data set. If monitored using the right tools (and people), it’s likely you’d be able to track intricate detail of sales trends as they develop.

Square partnered with the Speciality Coffee Association (SCA) to dig into coffee retail data to find interesting insights and trends in coffee consumption in five countries for the 2018 Square Report. Hundreds of millions of anonymized transactions collected in coffee shops across Australia, Canada, Japan, the United Kingdom, and the United States were used to build the report.

The most wanted

Lattes take the top spot across the board when it comes to what we’re sipping the most often at our local coffee shop, by country. Customers in Japan and the US seem to have the most similar preferences, with drip coffee taking a strong second place in both countries ahead of americanos, mochas, and cappuccinos.