The first 100 guests to visit the store on Friday, Saturday and Sunday received $5 to $10 gift certificates, and one customer was entered for a chance to win a Pamper Me Pink box with ULTA products.

“ULTA is all things beauty, all in once place,” said Kelly Smith, the manager of grand openings for ULTA Beauty. “We are truly a beauty destination for Glendale and our ULTA Beauty experts are ready to help with all your beauty needs, from the basics to the perfect shade of lipstick to the newest hair tool.”

With products for both men and women, the store offers nearly 4,000 tester products and over 1,000 scents, as well as skincare and hair products and cosmetics.

The new store, the second location in Queens, follows several recent additions to the mall, including Footlocker, Crazy 8, Payless ShoeSource and Auntie Anne’s.

Store manager Maureen McDonough is confident the new store will be a significant asset to Glendale.

“I’m pretty excited about the turnout,” McDonough said at the grand opening. “We’re a nice addition to the mall.”

She added that it is her goal to become a friend to the neighborhood by hiring people from the community.

“We employ 37 people now that live in this area, which is fabulous,” she said.