The Cloud Mirror & Social Media Privacy

04/29/09

Piers Fawkes

6014 articles

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

At a recent Mindshare event in San Francisco organizers mined attendees Facebook and Twitter accounts for personal information and opinions then presented them as thought bubbles when that attendee faced the screen with a readable badge.

At a recent Mindshare event in LA organizers mined attendees Facebook and Twitter accounts for personal information and opinions then presented them as thought bubbles when that attendee faced the screen with a readable badge. The aim of the Cloud Mirror project by Eric Gradman was to show how much data is so easily available about you and how it can be simply linked to you in the real world.

The Cloud Mirror from eric gradman on Vimeo.

If you think about the ‘face detection’ ad that Apple is running and how readily available software is that can recognize you, it’s not hard to see this applied at both a more fun and more scary level without a badge or even opt-in.

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

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