The Consumer-Driven Digital Economy: Creating value in a digital world

In the new digital economy, competition, consumer engagement, and operational effectiveness are fundamentally changing, and accelerating. New competitors are redefining the landscape at unprecedented rates. Building and keeping trust mean delivering exceptional brand experiences, every time, via agile processes that balance consumer needs with cost to serve. One size does not fit all. Engaging consumers and capitalizing on new opportunities depend on the capacity to identify, act on, and deliver high-value experiences and outcomes like joy, confidence, security, and control, all in the span of a moment, exactly where and when a consumer or business need arises. Miss the moment, miss the opportunity. In this environment, profitable growth will not result from doing things incrementally better, but from doing things fundamentally differently by shifting from products to outcomes. How?

• Reimagine business models – Integrate vertically and virtually to compete as an ecosystem, transform products into services, and capitalize on knowledge • Reimagine business processes – Engage consumers with real-time personalization, enable hyperlocal demand and supply networks, and optimize capacity with hyperconnected manufacturing • Reimagine work – Fundamentally transform productivity, exponentially improve enterprise intelligence, and empower a flexible, agile workforce to enable agility at speed The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.