The record funds raised for Feed the Children this year came from employee donations plus two special promotions that contributed to the 2013 donation: a charity auction held during Yamaha’s dealer meeting this past summer in Las Vegas that raised approximately $60,000 and an “Assembled in USA” Sweepstakes that added another $5,500. Following the check presentation by Yamaha Motor Corporation USA president Toshi Kato, the Star Touring and Riding Association helped deliver additional donations of food and hygiene supplies to the local Feed the Children office.

Yamaha has worked with Feed the Children for nearly 20 years, raising hundreds of thousands of dollars and feeding tens of thousands of children. Feed the Children is an international and nonprofit relief organization that delivers food, medicine, clothing, and other necessities to individuals, children, and families who lack those essentials.