How to make nightclub flyers

When promoting a club night, a striking flyer can make all the difference between hosting a full house – or an empty dancefloor.

Learn how to make nightclub flyers that draw in the crowds and help spread the word about your club.

Are printed flyers still the best way to promote your nightclub?

Flyers have long been the promotional method of choice for venues hosting gigs, events and club nights – think of the flyers you’ve received about the latest music event happening near you.

Nightclub flyers are:

Simple to pass on – all you need is someone to distribute your flyer and you’ve got an easy way to advertise your club.

Cheap to print – buying a large batch to hand out over a wider area is a relatively inexpensive way to spread the word.

Can be printed at short notice – when you’ve got a last-minute act booked, you can print a bulk amount in very little time.

Designing a nightclub flyer

Getting started with your nightclub flyer design is simple. But there are a few things you want to get right.

Choose the right image

Ensure your flyer has a strong image that immediately catches the attention of the recipient. With so much ‘visual noise’ on the streets, it’s one of the best ways to make sure your event gets noticed.

Popular nightclub flyers usually include imagery such as:

Lifestyle photography – a bright photo of people having fun at your club – or perhaps an abstract photo that simply looks good on a flyer?