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The Wingfoot Clan (Akron edition), Vol. 57, No. 15 (April 11, 1968)

04-11-1968 1

THE
Vol. 57
••NGFOOT»CLAN
THE GOODYEAR TIRE & RUBBER COMPANY
Progress Report On
Monthly Investment Plan
Here is the latest report covering seven months' operation
of the Monthly Installment Plan through which employes
may purchase Goodyear common shares. The plan is entirely
voluntary and Goodyear pays all brokerage commissions. In-formation
packets on the plan may be obtained from the
Cashier's Department or any oflice of Merrill Lynch, Pierce,.
Fenner & Smith, Inc.
Purchase Number Number
Price Shares Participants
September, 1967 48.526 584 916
October, 1967 44.751 1,681 2,447
November, 1967 45.257 2,108 3,175
December, 1967 52.938 1,916 3,370
January, 1968 52.862 2,029 3,513
February, 1968 49.886 2,266 3,677
March, 1968 47.999 2,418 3,736
Average Price to Date 48.9737 Total 13,002
April 11, 1968, Akron, Ohio
AKRON EDITION
Company To Participate
In New Training Program
No. 15
An experimental 66work- year grant will be used to man, said:
ship" training project de- develop and administer the train- •,We are pleased at the oppor-signed
to qualify 20 young ing program under the supervi- tunity to support the Akron
persons for participation in
sion of the Akron public schools. Community Service Center and
Goodyear's apprentice pro-
Both classroom instruction and Urban League in this program
vocational training will be in- to help young people qualify for
gram, or for other com- cluded. jobs in industry.
pany employment, will be Participants in the •work- ':It is to the advantage of
launched this June. ship" - so named because it is Akron and the nation to equip
Supported by a Goodyear considered as a scholarship with their citizens with the ability
cash grant of $51,030 plus work as the goal -will be se- to lead full and productive lives,"
company employment opportun lected by the Urban League. DeYoung added.
ities for those participating, it The young men will attend The program was lauded by
will be supervised by the Akron the courses for 25 weeks, 35 the Akron Beacon Journal, which
Board of Education and the hours a week, and will be paid credited Goodyear by saying,
Akron Community Service Cen- during the training period at 66Private industry has a respon-ter
and Urban League.
the rate of $1.60 per hour. In sibility and a definite role to
Money provided by the Good- addition to the pay, the grant play in preparing the disadvan-will
provide for such needs as taged for a productive place in
eye and dental care and cloth- the community. In recognizing
ing. this responsibility and accept-
In announcing Goodyear's ing this role, Goodyear is again
participation in the program, proving itself a leader in this
Russell DeYoung, board chair- city."
Snow Tire Care Advice
Given For Warm Months
With the snow season studded winter tires can not be out by the time the first snow Search To Start
about at an end, tire engi- legally used all year." flies this fall."
neers caution motorists to Winter tires, he explained, Klotz said correct storage of
remove the snow tires on have a thick, block-type tread winter tires during the summer For B/ood Donors
their cars before the arrival
pattern that tends to build up will also extend tire life. He
more heat than the thinner, more said tires should be kept in a
of warm weather. finely patterned treads of stan- clean, dry, cool, closed area A lifeline on wheels is on April 17, 18 :and 19 for one
"Winter tires are de- dard highway tires. Continuous away from sunlight, on their scheduled to roll up to of its periodic 'collection visits.
signed specifically for win- operation on dry pavement, par- sidewalls on a flat surface. White Goodyear Hall next week. In past years, Goodyear em-ter
driving conditions, and are ticularly during the warm sidewalls should be placed Within three days, hun- ployes have recognized the ever-not
properly suited to year- weather months, results in ex- whitewall to whitewall, one on
dreds of Goodyear em- critical need for blood and have
round use," said M. A. Klotz, cessive wear. top of the other, to protect the
manager of auto tire engineer- :'That's just throwing money white rubber from dirt. ployes will have linked responded in an immediate and
positive way - by donating
ing. down the drain," Klotz said. 66On If the tires are to remain on efforts to replenish its di-blood.
:'There are a number of good the average, winter tires should wheels in storage, he said, infla- minishing supplies.
reasons for not using snow tires last for two or three ·long win- tion should be reduced to 12 to It is the Red Cross Blood- ofTered to donors during the
Additional services will be
during the warm months, from ter seasons-but tires installed 16 pounds. mobile. coming bloodmobile visit in an
the standpoint of both perform- new this winter, then used Water, petroleum products,
ance and simple economics," throughout the coming summer electric motors and heat sourees The unit will be head- effort to meet the needs for
Klotz said. 66And in some states as well, would probably be worn should be avoided, Klotz said. quartered at Goodyear Hall (Continued on Page 4 )
DeYoung Tells Forbes Magazine:
Our Strategy Is To Stay Ahead; Followers Try To Catch Up
Goodyear's strategy of industry leadership is
described and analyzed in an article in the cur-rent
(April 1 ) issue of one of the nation's leading
business publications, Forbes magazine.
Quoting Chairman Russell DeYoung as ex-plaining,
660ur strategy is to stay ahead. The
strategy of the followers is to try to catch up,"
the magazine points to the success this policy
has achieved for 66the industry's biggest, most
profitable and fastest-growing maJor company.
6:In the tire industry, where over half of the
market is divided among four billion-dollar-sales
companies, being biggest has distinct advantages
that DeYoung has no intention of giving up,"
says the article.
<•Witness last year. While the net income of
both B.F.Goodrich and Uniroyal Inc. fell about
27 per cent and Firestone held about even, Good-
Year's earnings climbed 7.3 per cent on a. sales
increase of 6.5 per cent.
66
The good year for Goodyear widens the gap
between it and runner-up Firestone," the article
notes. 6.6For years this gap has remained remark-ably
constant.
6'To the casual observer, Goodyear's gain last
year would seem easily explained by the 13-
week strike that hit Firestone, Goodrich and Uni-royal,
while Goodyear got off with a mere two
weeks. After all, look how similar Goodyear and
Firestone are: Each gets about 60 per cent of its
sales from tires, each gets between one-fourth and
one-third of sales profits outside the U.S., e•ch is
strong in replacement tires as well as in original
equipment sales to the auto companies, each has
head oflices in Akron, onIy four miles apart.
•'But those facts serve to obscure sonne inn-portant
differences. For at least a decade, Good-year
has shown a nimble ability to avoid strikes
that often crippled other members of rubber's Big
Four. It is also much stronger than Firestone in
other areas - chemicals and aerospace, for ex-ample-
and it is alone among the rubber com-panies
as an operator of a major atomic facility."
Forbes points to the Polyglas tire as a develop-ment
that 6'could definitely show up" in Good-year's
income statement. It mentions DeYoung's
belief that the other tire companies must develop
their own versions of this tire to remain competi-tive,
but that Goodyear has a substantial lead.
46Whether or not the new tire is all DeYoung
claims," says Forbes, 6<it does suggest that Good-year
intends to stick to its present course of being
primarily a tire company.
6 6 6We try to. diversify,' says DeYoung, 6but as
fast as we move into any other area our tire busi-ness
keeps growing.' In the future, he says, <I ex-pect
the mix between our tire business and other
operations will be about the same., "
Forbes coricludes that this 66could well mean
that it is the followers who will have to change
if they want to catch the leader."

This publication is protected by copyright law of the United States (Title 17, United States Code). Copyright to this publication lies with The Goodyear Tire & Rubber Company, which has permitted The University of Akron to make it available for personal use for private study, scholarship, or research. Any other use of this item including publications, exhibitions, or productions is prohibited without written permission. Please contact Archival Services at archives@uakron.edu for more information.

THE
Vol. 57
••NGFOOT»CLAN
THE GOODYEAR TIRE & RUBBER COMPANY
Progress Report On
Monthly Investment Plan
Here is the latest report covering seven months' operation
of the Monthly Installment Plan through which employes
may purchase Goodyear common shares. The plan is entirely
voluntary and Goodyear pays all brokerage commissions. In-formation
packets on the plan may be obtained from the
Cashier's Department or any oflice of Merrill Lynch, Pierce,.
Fenner & Smith, Inc.
Purchase Number Number
Price Shares Participants
September, 1967 48.526 584 916
October, 1967 44.751 1,681 2,447
November, 1967 45.257 2,108 3,175
December, 1967 52.938 1,916 3,370
January, 1968 52.862 2,029 3,513
February, 1968 49.886 2,266 3,677
March, 1968 47.999 2,418 3,736
Average Price to Date 48.9737 Total 13,002
April 11, 1968, Akron, Ohio
AKRON EDITION
Company To Participate
In New Training Program
No. 15
An experimental 66work- year grant will be used to man, said:
ship" training project de- develop and administer the train- •,We are pleased at the oppor-signed
to qualify 20 young ing program under the supervi- tunity to support the Akron
persons for participation in
sion of the Akron public schools. Community Service Center and
Goodyear's apprentice pro-
Both classroom instruction and Urban League in this program
vocational training will be in- to help young people qualify for
gram, or for other com- cluded. jobs in industry.
pany employment, will be Participants in the •work- ':It is to the advantage of
launched this June. ship" - so named because it is Akron and the nation to equip
Supported by a Goodyear considered as a scholarship with their citizens with the ability
cash grant of $51,030 plus work as the goal -will be se- to lead full and productive lives,"
company employment opportun lected by the Urban League. DeYoung added.
ities for those participating, it The young men will attend The program was lauded by
will be supervised by the Akron the courses for 25 weeks, 35 the Akron Beacon Journal, which
Board of Education and the hours a week, and will be paid credited Goodyear by saying,
Akron Community Service Cen- during the training period at 66Private industry has a respon-ter
and Urban League.
the rate of $1.60 per hour. In sibility and a definite role to
Money provided by the Good- addition to the pay, the grant play in preparing the disadvan-will
provide for such needs as taged for a productive place in
eye and dental care and cloth- the community. In recognizing
ing. this responsibility and accept-
In announcing Goodyear's ing this role, Goodyear is again
participation in the program, proving itself a leader in this
Russell DeYoung, board chair- city."
Snow Tire Care Advice
Given For Warm Months
With the snow season studded winter tires can not be out by the time the first snow Search To Start
about at an end, tire engi- legally used all year." flies this fall."
neers caution motorists to Winter tires, he explained, Klotz said correct storage of
remove the snow tires on have a thick, block-type tread winter tires during the summer For B/ood Donors
their cars before the arrival
pattern that tends to build up will also extend tire life. He
more heat than the thinner, more said tires should be kept in a
of warm weather. finely patterned treads of stan- clean, dry, cool, closed area A lifeline on wheels is on April 17, 18 :and 19 for one
"Winter tires are de- dard highway tires. Continuous away from sunlight, on their scheduled to roll up to of its periodic 'collection visits.
signed specifically for win- operation on dry pavement, par- sidewalls on a flat surface. White Goodyear Hall next week. In past years, Goodyear em-ter
driving conditions, and are ticularly during the warm sidewalls should be placed Within three days, hun- ployes have recognized the ever-not
properly suited to year- weather months, results in ex- whitewall to whitewall, one on
dreds of Goodyear em- critical need for blood and have
round use," said M. A. Klotz, cessive wear. top of the other, to protect the
manager of auto tire engineer- :'That's just throwing money white rubber from dirt. ployes will have linked responded in an immediate and
positive way - by donating
ing. down the drain," Klotz said. 66On If the tires are to remain on efforts to replenish its di-blood.
:'There are a number of good the average, winter tires should wheels in storage, he said, infla- minishing supplies.
reasons for not using snow tires last for two or three ·long win- tion should be reduced to 12 to It is the Red Cross Blood- ofTered to donors during the
Additional services will be
during the warm months, from ter seasons-but tires installed 16 pounds. mobile. coming bloodmobile visit in an
the standpoint of both perform- new this winter, then used Water, petroleum products,
ance and simple economics," throughout the coming summer electric motors and heat sourees The unit will be head- effort to meet the needs for
Klotz said. 66And in some states as well, would probably be worn should be avoided, Klotz said. quartered at Goodyear Hall (Continued on Page 4 )
DeYoung Tells Forbes Magazine:
Our Strategy Is To Stay Ahead; Followers Try To Catch Up
Goodyear's strategy of industry leadership is
described and analyzed in an article in the cur-rent
(April 1 ) issue of one of the nation's leading
business publications, Forbes magazine.
Quoting Chairman Russell DeYoung as ex-plaining,
660ur strategy is to stay ahead. The
strategy of the followers is to try to catch up,"
the magazine points to the success this policy
has achieved for 66the industry's biggest, most
profitable and fastest-growing maJor company.
6:In the tire industry, where over half of the
market is divided among four billion-dollar-sales
companies, being biggest has distinct advantages
that DeYoung has no intention of giving up,"
says the article.