At a Life Science Ventures Summit hosted by the Kauffman Foundation, Huffington Post writer Jennifer Hill led a discussion focused on the players in entrepreneurship and asked the panel about approaching investors (0:38:28 – 0:44:00). The panel included Nick Franano, Avi Roop and Geoff Clapp.

It is common for startups to focus on a specific group for the target market for their product, but developing an innovation that benefits the direct user as well as the indirect users can go a long way during an entrepreneur's journey.

Building on a simple idea can be the most important thing for a company in the long run. A focus on a simplified solution and a diverse marketing plan were two key things that set Smart Monitor on a successful path.

A network of U.S. cities facilitating a weekly entrepreneur education program. Go to 1 Million Cups >

Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.Go to FastTrac >

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