What are the thought processes you use to create an email campaign or a marketing message?

If, like most hospitality marketing people who are time-deprived, your ideas come from a competitor or something you saw that you liked, chances are you will have little success from your efforts. Your audience has seen it, done it, and is bored with it. Even worse, as you will learn in reading the article below, your audience sits with fingers hovering over the delete button even before your message even finishes downloading.

Virginia Beach Convention Center Marketing Internship

Description:
The Marketing Intern will work closely with the Marketing Manager and assist with special projects including development and coordination of traditional and electronic promotions, conduct research, generate reports and other tasks to help generate business for the Virginia Beach Convention Center. The intern will also aid in managing contact lists, photo and press libraries and be involved with our social media initiatives.

Qualifications:
• Candidate’s academic focus should be in marketing or communications
• Background in event management and/or the hospitality/tourism industries is a plus
• Outstanding customer service, good interpersonal relations, excellent verbal and written communication skills, ability to work independently and with a group
• A strong familiarity with e-marketing and social media marketing is preferred.
• General proficiency with Microsoft Office, electronic marketing tools including Constant Contact and Survey Monkey, social media platforms including Facebook, Twitter and Pinterest, online photo storage site, Flickr and content management systems
• Advanced proficiency with Adobe Suite Software including Photoshop and Illustrator is preferred

Attention Governor McDonnell! And other Virginia government officials and representatives. If Michigan can generate that much money, Virginia can certainly produce more. Tourism is one of Virginia’s most powerful industries, we need it to produce jobs and generate revenue for repairing our roads and fixing our transportation issues.

But it is not up to the government alone! Regions, cities, and individual businesses need to market more aggressively and efficiently to bring tourists to the Commonwealth. HSMAI is here to assist you with resources, training, and workshops designed to do just that. Visit HSMAIVA and HSMAI to learn about the meetings and events in your area. The economy is depending on you. Do your part to lower the unemployment rate and prosper at the same time!The Power of Destination Promotion – Meetings And Conventions.