Atlanta – Digital Signage Expo (DSE), the world’s largest International Tradeshow and Educational Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new immersive four-part Digital Signage FundamentalsSeminar Program, designed specifically to prepare those investing for the first-time to deal with initial planning, investment substantiation, and execution challenges.

The Digital Signage Fundamentals Seminar Program, to be presented at the Sands Expo & Convention Center in Las Vegas, February 12-13, 2014, is part of DSE’s seven-track Educational Conference and is designed specifically for those DOOH network operators of both revenue- and non-revenue generating systems, digital signage (DS) end-users, and systems integrators and installers who are relatively new to the industry. This educational track is intended to provide an introduction to the DS industry with emphasis on the conference theme, Achieving Digital Signage ROI Success.

Topics to be covered include:

What You’re Afraid to Ask…but Need to Know!

Articulating Objectives & Realizing Tangible ROI: Point/Counterpoint

Fundamentals of Digital Signage Content

How to Navigate a Successful RFI/RFP Process…in 100 Steps or Less

Instruction will consist of “how to” and “need to know” presentations and interactive discussions that are easy to understand and immediately applicable. Each session will be led by professionals who will be sharing hard-earned experience and come from a variety of disciplines within DOOH Networks, as well as end-users from the retail and advertising agency fields, along with knowledgeable industry consultants and technology providers.

Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE, said, “The DS Fundamentals Track is targeted primarily at attendees who come to DSE to learn how to get started,” but he acknowledged that, “it is a track that also remains popular with repeat attendees who want to revisit some of the basics from time to time.”

For industry newcomers who want to fully immerse themselves in digital signage, DSE 2014 offers the full day Digital Signage Certified Expert (DSCE) course in both English and Spanish.

Registration for the Digital Signage Fundamentals Seminar Program, or any of DSE 2014 educational conference seminars, which are eligible for certification renewal credits, is available online at www.digitalsignageexpo.net.

Mark your calendar now: Digital Signage Expo® 2014, co-located with the Digital Content Show, is scheduled for February 11-13, 2014, with access to the Exhibit Hall February 12 & 13 at the Sands Expo & Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2014 updates, use #dse2014. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.

About Digital Signage Expo

Digital Signage Expo, held at the Sands Expo & Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2014 program will be comprised of 11 pre- and post-show educational events, 28 general conference seminars, as well as 60 targeted Industry Roundtable Discussion Groups and 28 free presentations staged in on-floor theaters.