VR took a tentative step forward into... reality? In a truly interesting experiment, the upcoming Ghostbusters movie put on a really unique VR experience. They called it "Ghostbusters: Dimension" and it took the stereoscopic 3D vision and audio and threw in some new senses: touch and smell.

For Project Fi users out there, you now have access to the U.S. Cellular network in addition to T-Mobile and Sprint. It won't add service for too many people out there, but the best part about it is you don't have to do anything special to get it — just update your Project Fi app.

3. CrackBerry — Ad budgets

This week has been a rather interesting one for BlackBerry. In light of BlackBerry opening up their New York pop-up store, they've now also kicked a rather large (for BlackBerry) advertising campaign and sale to go along with it. The company also posted to YouTube what has got to be one of the best videos BlackBerry has ever created to showcase their latest efforts and offer a look into where BlackBerry is headed.

On top of that, news of the US Senate no longer offering BlackBerry smartphones caused quite a stir when the words 'BlackBerry 10' and 'discontinued' were used together in the same sentence. Ahh, yes. There was also a small flood of new device rumors. More on those soon. We're not entirely hopping on that hype train just for the sake of it considering some of the hype doesn't quite add up yet. But it's safe to say that pieces of the new device rumors are based off of what could be considered old rumors with some truth now behind them regarding a possible partnership with Alcatel / TCL.

4. iMore — Apple Jacks

We're working our way through all the upcoming Apple software updates — iOS 10, macOS Sierra, tvOS 10, and watchOS 3 — but that doesn't stop the rumors from rampaging anyone. Right now it's all iPhone 7 all the time. Well, almost, Apple Music turned one, iPhone turned nine, and a whole lot more happened as well. Here are the highlights!

5. Tesla Central — Fatal autonomy

Tragedy struck the Tesla community in the form of the first fatality in a car driven by Autopilot. An accident in Florida took the life of prominent Tesla owner Joshua Brown and drew increased attention to the safety of the system (or lack thereof) and the role the driver is supposed to play in a semi-automated car.

As it turns out, it appears that the driver put too much faith into Autopilot and was engaging in some reckless behavior behind the wheel when attention should have been paid to the road. Autopilot isn't yet 100% infallible — human supervision and intervention are required — and this sad accident is proof of that.

Sometimes it takes a tragedy to get our thinking straight on a topic about which many are passionate. There are perfectly reasonable arguments to both sides of the autonomous driving debate, and if anything this incident will help to clarify for drivers and manufacturers the limitations of current systems, inform the design of future systems, and help to form the basis for the regulations and standards that will be essential to the future development of true fully autonomous vehicles.

6. VR Heads — Ain't afraid of no ghosts

What is the next step for VR, after you've mastered walking around with a headset on and shooting monsters with plastic guns? The folks at The Void think it's feeling and smelling the virtual world as though it were real, and we're inclined to believe them. Take a look at our Ghostbusters: Dimension experience for more details!