by P.T. Barnum free e book . it's about pages. small size big print. a glorified brochure basically. He is the Barnum of "barnum and Bailey's Circus".

It advises people to not go in to debt, the importance of location, How to deal with customers and employees and to in general be cautius but bold. I read it last night and it is very good though with a somewhat awkward title.

Quote

The Art of Money Getting or Golden Rules for Making Money

by P.T. Barnum

In the United States, where we have more land than people, it is not atall difficult for persons in good health to make money. In thiscomparatively new field there are so many avenues of success open, somany vocations which are not crowded, that any person of either sex whois willing, at least for the time being, to engage in any respectableoccupation that offers, may find lucrative employment.

Those who really desire to attain an independence, have only to settheir minds upon it, and adopt the proper means, as they do in regard toany other object which they wish to accomplish, and the thing is easilydone. But however easy it may be found to make money, I have no doubtmany of my hearers will agree it is the most difficult thing in theworld to keep it. The road to wealth is, as Dr. Franklin truly says, "asplain as the road to the mill." It consists simply in expending lessthan we earn; that seems to be a very simple problem. Mr. Micawber, oneof those happy creations of the genial Dickens, puts the case in astrong light when he says that to have annual income of twenty poundsper annum, and spend twenty pounds and sixpence, is to be the mostmiserable of men; whereas, to have an income of only twenty pounds, andspend but nineteen pounds and sixpence is to be the happiest of mortals.Many of my readers may say, "we understand this: this is economy, and weknow economy is wealth; we know we can't eat our cake and keep it also."Yet I beg to say that perhaps more cases of failure arise from mistakeson this point than almost any other. The fact is, many people think theyunderstand economy when they really do not.

Work hard, do every job like you're doing it for yourself. (Quality)Accept nothing you wouldn't accept yourself. (Quality)Word of mouth is the best advertisement. (Quality)Your professional reputation is everything. (Integrity) Be fair and be honest. (Integrity)Do what you say you'll do, never make excuses. (Integrity)