The much-anticipated 3D touch function measures how deep users press into the screen, ascribing different functions to each, while live photos capture short moments of video to make photos spring to life.

Store stock is usually low come launch day, as so many handsets have already been snapped up by keen aficionados getting in their pre-orders from September 12.

Long winding queues outside Apple Stores are now an iconic symbol of a new iPhone release (Image: HEMEDIA / SWNS)

Still, that’s not stopped Apple aficionados swamping their favourite stores in their droves, all hoping to pick up the latest and greatest mobile creation courtesy of Tim Cook and Cupertino.

There’s now a new 13MP iSight camera on the rear, a 5MP selfie cam on the front and the screen now acts as a super-bright dual-tone flash so those gloomy club selfies with total strangers will take on a whole new lease of life.

Last week, Apple updated its mobile operating system iOS to the ninth version and it’s available on everything from the latest iPhone 6S and iPad Mini 4 all the way back to the iPhone 4S.

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Apple WatchOS2 was also released after some nasty bugs were squashed.

In Glasgow, customers were queuing round the corner and round the clock to get their hands on this year's handset - but will it be worth the wait?

To get in the mood for iPhone launch day, hype yourself up for picking yours up later or just to laugh at people queuing like sheep in the rain.. check out the gallery above.