It is being propounded that Apple take it's show directly to the PC world (after all, that's what "Switch" is all about) by pulling out of the MacWorld Expo's and going right into the heart of the Dark Side. Set up a big booth at PC Expo and wow them. Become a real player in the computer world by going heads-up and expounding the "Digital Hub" concept.<br>No flames please. <br><br><br>

I just don't think that going into the Lions Den is the answer.<br>After all what do they do there but Play Games on PCs? Apples weak side.<br><br>Apple just wants to get away from people conceptions that at every MacWorld the company will have the latest and greatist products to show.<br><br>Apple said that them selfs last year. That Apple wants to move away from Announcing new innovations at Expos.<br><br>Think about it, there are 4 Expos a year.<br>MWNY<br>MWSF<br>Expo Japan<br>Expo France.<br><br>Every 3 months people expect Apple to come up with something ground breaking.<br><br>Just to much and I understand Apples thinking - "Give me a break will Ya"<br><br>Just my opinion.<br><br>

Personally, I think they should take a booth at PC Expo...show them how superior OSX is.<br><br>As for games, there are plenty of games out and show them that there is more coming and how much easier it is to port them over now. Plus, I seem to recall this on the front of MM's page:<br><blockquote><font size=1>In reply to:</font><hr><p>DirectX support arrive for the Mac<br>Coderus recently unveiled MacDX, a product that brings support for Microsoft's DirectX API -- used in 90 percent of PC games -- to Mac OS 9 and Mac OS X. As reported by Macworld UK, MacDX could potentially pave the way for more PC games to be ported to the Mac in less time. Virtual Publishing's Wipeout 2097, released earlier this year, is the first game to take advantage of the technology.<p><hr></blockquote><p><br>So...macs weak side is games? I don't think for too much longer!<br><br>

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Makes sense to me. Go back to the "renegade" attitude they espoused when the Mac development team flew a Jolly Roger over their building.<br><br>Cut their presence at MacWorld Expo to 25% of what it's historically been, and establish a small but clear presence behind "enemy" lines.<br><br>

The Mac market is growing. The Mac market share is not. Big difference. Apple has more customers than they had in the past. There are more opportunities for developers to make money in the Mac market than ever before because there are more Macs in use than before.<br><br>Who cares if the Wintel market is growing faster? GM sells a lot of cars, but I'm still going to drive my Toyota.<br><br>

<blockquote><font size=1>In reply to:</font><hr><p>The Mac market is growing.<p><hr></blockquote><p>Well there we must agree to differ. Apple's own figures show a reduction in sales, both dollar value and units shipped. If the iPod wasn't in the mix, things would look a lot worse.<br><br>When you consider the interest that the 4+ billion dollar war chest must be adding to the bottom line, there's got to be some concern that the sales of Mac hardware are just not enough to sustain the brand.<br><br>The developer thing is a greyer area. Do developers consider a finite number as a benchmark for deciding whether it's worth the investment, or do they look at the relative proportions between the Mac platform and the others?<br><br>Frankly I don't have the answer to that but again, a dwindling share must be something developers consider before they make the investment.<br><br>Still, I take your point. Time will tell, but I hope there's a turnaround sometime soon. Right now Apple looks pretty vulnerable to me.<br><br>

A reduction in sales only means they sold less this year than last year. Take into account the number of Macs in use, rather than how many are sold year after year. People don't throw away their computers as often as PC users.<br><br>Yes, developers have to consider where they focus their efforts, but they also have to take into account the costs of selling to a Mac market vs. a Windows market. Tech supports costs, and marketing are lower because of the tighter-knit Mac community. There is also a lot less competition in the Mac market.<br><br>Reasons like this are why you still see lots of Mac development going on.<br><br>People have been saying Apple is in trouble for years. Is this the low point? Public perception of Apple is really good now. I would say Apple is in a much better position now than five years ago.<br><br>

<blockquote><font size=1>In reply to:</font><hr><p>Take into account the number of Macs in use, rather than how many are sold year after year. People don't throw away their computers as often as PC users.<p><hr></blockquote><p>I'm not sure how that helps Apple. Are you saying that they still earn revenue from that installed base? If so, how? <br><br>As people often repeat on these forums, Apple is first and foremost a hardware company, so the lion's share of its income is from selling new hardware.<br><br>If you're saying Apple can gain revenue from selling software to that huge installed base, then I have to disagree since the lastest and now only OS will not work on the majority of those machines, nor will the apps designed for the new OS.<br><br>So again, how does that help Apple?<br><br>This is where the problem lies for Apple right now. They need to drive sales to reverse the recent trend. <br><br>Perhaps your optimism is warranted and this is indeed just a temporary trough. And you're right; many times before Apple has been written off by people yet is still around today. Maybe I'm foolish to be concerned. But concerned I am, and I have yet to see anything in print that give a credible answer to the situation Apple finds itself in at this time.<br><br>And my apologies for the excessive number of cliches in the foregoing...at least I never said beleagured. <br><br>

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