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Useful Links:

The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

The Definitive Guide to Accelerated Mobile Pages (AMP). When Google launched the mobile friendliness update and eventually made it one of the mobile search engine ranking factors, site owners began looking forward to a faster mobile experience.

How to Make a Basic AMP Page From Scratch. The AMP Project is a newly deployed open source initiative backed by Google, with the goal of helping make sites faster, particularly those with heavy use of media and/or need for monetization. It’s essentially a “no fuss” way of rolling out what could otherwise be somewhat complex optimization methods, with most of the processes taken care of behind the scenes for you.