Entertainment

Joost to Stream March Madness

"Call me skeptical, but I’m just not seeing how Joost (and others) can create serious value for customers unless they are getting all of the shows at the same time that they are released to everyone else – via television."

Almost as if in direct response, Joost today announced that they'll be carrying as of tomorrow live streaming coverage of March Madness, in a deal struck with Joost investor CBS, according to a report from NewTeeVee this evening. The client required to watch the live coverage should be available tomorrow afternoon, and the first live broadcast will start Thursday at 2 p.m. ET. Don't expect anything to overly exciting, though, it's just a video chat with the Joost technical team to give the software a dry-run.

Perhaps this will return a sense of relevance to the Joost network, as they've been suffering a bit of a PR problem in the eyes of online video users. A poll of Mashable readers revealed that most of you shared Adam's discontent with the service, with the vast majority responding by saying you rarely or never use the service.

Certainly, though, if there's anything that can revive Joost, it would be live video events. Still, hardcore sports fans shouldn't be part of the early adopting crowd on the live streaming March Madness events.

“If you’re a sports junkie with money on the game you may not want to depend on us for the last 2 minutes of the game,” Joost VP of engineering Matt Zelesko told NewTeeVee. “We expect it will probably break.”

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