The consortium of Hollywood studios, retailers, service providers, and consumer electronics and information technology companies, called the Digital Entertainment Content Ecosystem, or DECE, is working on a "uniform digital media experience" but won't announce details until the Consumer Electronics Show. The consortium said it will call for interoperability of devices and websites, and usage rules that allow consumers to copy content onto household playback devices and to burn their content to physical media.

LOS ANGELES
(Reuters) - A group of media industry companies said it is planning to
build a digital world where video devices and content websites play
together in perfect harmony, and consumers can safely store their
digital content and access it anywhere in the world.

The consortium of Hollywood studios, retailers, service providers,
and consumer electronics and information technology companies, called
the Digital Entertainment Content Ecosystem, or DECE, is working on a
"uniform digital media experience" but won't announce details until the
Consumer Electronics Show in January.

The consortium said it will call for interoperability of devices and
websites, and usage rules that allow consumers to copy content onto
household playback devices and to burn their content to physical media,
DECE President Mitch Singer said.

The plan also would provide customers a "rights locker" or virtual
library where consumers' digital video purchases would be stored for
retrieval in a manner similar to accessing an email account, Singer
said.

The consortium plans to design a logo that will be placed on
products and websites to let consumers know that those products and
services are compatible with DECE standards.

"We will be developing a ... specification that services and device
makers can license. They can use the logo to associate their device,
knowing that when the consumer goes to buy the content, they know it
will play," Singer said.

The new digital framework would turn Apple Inc's "closed" iTunes model on its head, Singer said.

"This is very different from the Apple ecosystem," he said. "We
encourage Apple to join the consortium. We don't ever anticipate Apple
going away or this consortium replacing it."

The consortium aims to recapture in the digital universe the sense
of comfort and simplicity of use that consumers found with DVDs, said
Mark Coblitz, senior vice president of strategic planning for Comcast
Corp.

"They knew that when they brought (a DVD) home, they could play it
on the device of their choice," Coblitz said. "We see this vision of
'buy once, play anywhere.'"