Wednesday, 16 November 2011

Zebra Logo

By Klaus Weber

Klaus Weber

The zebra is related to art expressly because it has a pattern. What I like abut zebras is that it’s a camouflage against a background.

My logo was actually influenced by homeopathy. The Local Homeopathy Society of London and Bristol has two lions fighting with each other. This symbolises treating like with like. In homeopathy you treat an illness by inducing the same symptoms. This is feeding fire with fire. The logo is feeding art with art – fighting against art with art.

The logo is really intense. It represents artistic attitude. I wanted it to be something that represented the best an art institution can represent in terms of its spirit and attitude.

In homeopathy the remedy is very diluted – but from the perspective of homeopathy it’s intensified. Dilution makes it more effective than the orginal. It is so dilute that you can’t prove the solution contains the remedy. As it becomes more potent you lose the scientific rationale. Art is more potent, too, as you lose a scientific rationale.

Logo by Klaus Weber

Zebras are also beautiful animals. And I love nature. Nature and art are totally on the same wavelength because both are anti-civil. One is by nature anti-civil – and art itself should work against civilisation.
The zebras are definitely fighting, they are not playing. There is a German saying “where there is love there is also fighting.” They are gay, but they have never told anyone.”