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Appeared on: Thursday, June 27, 2013
Sony Adds New Models To Cybershot RX Line

Building on its lineup of compact cameras, Sony is introducing two new additions to the Cyber-shot RX series - the RX100 II and RX1R models.

Sony also today has introduced the HVL-F43M ? a new flash that is compatible with
all of the company's latest cameras and interchangeable-lens camcorders equipped
with Multi Interface Shoe.

Based on the same design as the existing RX100 model, the new RX100 II features a
new 1-inch back-illuminated CMOS sensor, enhanced system expandability and adds
Wi-Fi convenience with NFC One-Touch compatibility. With an identical camera body
and design as the existing RX1 camera, the new RX1R model has had its optical low
pass filter removed for increased resolution and detail.

Designed to increase sensitivity in low-light conditions and reduce overall picture
noise, the new Exmor R sensor in the RX100 II camera is the first 1.0-type back
illuminated sensor. It is approximately 40% more sensitive in dimly lit situations
compared to the existing RX100 model. The sensor is paired with an F1.8 Carl Zeiss
Vario-Sonnar T lens .

Additionally, the new RX100 II model is equipped with Wi-Fi capabilities and is
also the first ever Sony camera to include NFC (Near Field Communication)
technology, giving the convenience of one-touch wireless transfer of content
between compatible devices. Its Smart Remote Control functionality lets users
preview images and control shutter release directly from their connected phones or
tablets.

The camera features a 3.0-type White Magic LCD display that tilts upwards (up to 84
degrees) and downwards (down to 45 degrees).

Additionally, the RX100 II model has expanded Full HD video capabilities with the
addition of 24p shooting. Other refinements include a step zoom function that lets
users instantly choose any of five popular focal lengths for handy scene framing.
Shooters can select 28mm, 35mm, 50mm, 70mm or 100mm focal lengths using the
camera?s control ring.

The new camera is also compatible with Sony's TRILUMINOS Color technology, ensuring
more natural color reproduction when connected to the new BRAVIA televisions
featuring TRILUMINOS Display.

In common with many digital cameras, the original Cyber-shot RX1 camera features a
multi-segment optical low-pass filter (OLPF) in front of the sensor to suppress
unwanted moire and color artifacts. The enthusiast-oriented RX1R model removes
this low-pass filter to realize the full resolution potential of the image sensor.

Additionally, to take advantage of the OLPF removal, the camera?s processing
functions have been optimized to maintain image sharpness without compromising
lens/sensor performance.

While weight and dimensions remain the same as the DSC-RX1, the special edition
RX1R is also now compatible with TRILUMINOS Color technology.

The new Cyber-shot RX100 II and RX1R models will both be available next month for
about $750 and $2800 respectively.

New HVL-F43M
External Flash

Sony also today introduced the HVL-F43M - a new flash that is compatible with all
of the company's latest cameras and interchangeable-lens camcorders equipped with
Multi Interface Shoe.

The new flash offers the 'Quick Shift Bounce' system that allows instant rotation
of the flash head when switching between landscape and portrait compositions. This
maintains the same bounce angle in either shooting position for consistently-lit
photos.

While the F43AM was compatible with the accessory shoe on older Sony A-mount
cameras, the new F43M is now even more versatile. It's equipped with a Multi
Interface Shoe for 100% compatibility with Sony's SLT-A99, SLT-A58, NEX-6,
NEX-VG900, NEX-VG30, Cyber-shot DSC-HX50, DSC-RX1, DSC-RX1R and DSC-RX100 II
models.

The new F43M flash also adds a LED video light that can add natural, even
illumination to poorly-lit scenes, backlit subjects and more. Additionally, it
features a rugged dust and moisture resistant design.

The new flash is also compatible with wireless control for quick creation of
multi-flash effects. Lighting ratios for up to three on- and off-camera flash
units can be controlled and used to create exceptionally balanced, pro-style
results. Other smart functions include Auto White Balance adjustment with color
temperature information.

The Sony HVL-F43M external flash will be available this July for about $400.