Sales versus marketing conflicts are not rare. However, we tend to take them for granted or see them as normal. But they damage the company in the end. If we take time to accept them though, we may find solutions and increase business results.

The American Marketing Association holds its 26th Annual Marketing Research Conference in September. This year’s theme: Information to Action - Power of research. A closer look at the Conference and its program.

Finding the right idea for a business seems obvious .... but only
afterwards. In fact, reality shows that it is a full time job and far from easy. In this first article from ImFusio, you will discover their steps in developping their idea and how they combined creativity with methods and references.