Pitch Day

Driving innovation in Canada.

We can help your start-up take a unique product to market, deploy new technology across our retail network or get funding and resources for growth.

Next Pitch Day: TBD

About Pitch Day

Pitch Days are private sessions where selected start-ups are invited to present their offer to Canadian Tire Corporation (CTC) executives. Tailored for seed stage or Series A start-ups that do not have the maturity and scale of a typical supplier, Pitch Day is an open format to encourage creativity and constructive conversations.

Tell us your vision and how we can work together to deliver exceptional value to customers shopping across our family of companies for a lifetime in Canada.

What We’re Offering

Applicants who qualify for Pitch Day will receive:

A private meeting with CTC executives relevant to their offer

The opportunity to become a CTC supplier

Consideration for investment or accelerator support

How it works

Application

Submit your application online and tell us your story. The most compelling submissions will be invited to an upcoming event.

Applications Open: TBD

Drop-In Session

Selected applicants will be invited to a drop-in session, where our team will answer questions to help you prepare your presentation.

Date: TBD

Presentation

You will have ten minutes to pitch and five minutes for a Q&A. At the end of the day, there will be an informal reception to chat with our team.

Date: TBD

Meet the Team

Your audience will include select members of the leadership team from across the Corporation including:

SVP, General Merchandising

VP, Merchandising

VP, Corporate Strategy & Development

VP, Consumer Brands

VP, Technology

AVP, Innovation

Success Story

ALERT LABS

Founded in 2015 in Kitchener, ON, Alert Labs builds sensors that detect water leaks and floods, provide insight into water use and protect your home from water damage and high utility bills.

After presenting at Pitch Day in 2017, Alert Labs went on to partner with Canadian Tire, presenting at the annual Canadian Tire Convention Trade Show, and selling products in a number of stores across southern Ontario.