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ear­ing the colour is thought to rep­re­sent au­thorit author­ity, struc­ture, trust and loy­alty. The best time to dress in this colour is when you want to con­vey power, have men­tal con­trol, be re­spected, or when try­ing to com­mu­ni­cate an im­por­tant mes­sage. The colour blue pro­motes the re­duc­tion of stress and there­fore cre­ates a sense of calm­ness and re­lax­ation.