Dana Roth

We’re excited to be contributing to this awesome event! Mobile World Congress is the world’s largest gathering for the mobile industry, organized by the GSMA and held in the Mobile World Capital, Barcelona, through 26 February – 1 March 2018. Industry leaders will gather, network, showcase, and exchange ideas. See how Mobile is Creating a Better Future.

Are you taking the right steps to become discoverable and a staple in consumers’ mobile lifestyles? We now have empirical evidence that people are searching for apps that do it all, seamlessy. From being able to order food quickly to taking an entire, personalized yoga program anywhere, anytime, people want their apps to provide a suite of services, immediately.

Forward-thinking companies are taking advantage of the AR technology available today. The tech, which overlays digital information onto the viewer’s physical environment is set to boom in 2018. See which apps are rocking it this year.

Join John Egan (of Pinterest), Catherine Cook (of MeetMe), and Becky Roth (of Expedia) as they explore the world of user acquisition and retention. The discussion is moderated by Adam Lovallo (of Grow.co).

With the fast-changing mobile app economy, it’s nearly impossible to stay up-to-date with it all. However, it’s not all hopeless. One of the best ways to continue your industry education and learning is by listening to mobile marketing podcasts. But, anyone who has googled “Mobile Marketing Podcasts” knows just how many there out there. It can be overwhelming when trying to decide what to listen to. So we have curated this list of some of our favorite episodes and channels. 1. Bertrand Schmitt, CEO, App Annie: China as both a blueprint and an uncharted territory China is not a mobile-first…