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You’re one click away from getting into top shape

You have plenty of online options to help you when it comes to buying movie tickets or booking restaurant. However, when you have fitness on your mind, where do you go? Enter Fitternity, India’s first and only fitness focused platform present in Mumbai, Pune, Delhi, Gurgaon and Bangalore. The brainchild of entrepreneur Neha Motwani has expanded from a team of three to a passionate bunch of 50 young individuals who claim to love pizzas as much as planks and who aim to add at least 10 cities to their fitness map very soon.

“I was working as a consultant and had very little time for fitness. It was a constant challenge to find something interesting to help me stay fit and then stick to it. This issue became more evident when I shifted houses. That’s when I realised that while it was easy to find a restaurant or coupons for your next purchase, there is no platform that makes it easy for users to access fitness services available in their vicinity.”

Neha decided to conduct focus group and personal interviews with over 600 people across Mumbai, Delhi, Bangalore, Ahmedabad, Pune and Hyderabad. In 2014, she launched Fittnernity. “Our business has quadrupled in the last six months with monthly unique visitors, transactions and sale of fitness memberships growing at 30 per cent every month.

Over one lakh users have booked trials and purchased memberships through Fitternity. We operate on a strong 1:4 ratio on conversions to trials thereby generating bottom-line impact for service providers. Engagement rate is going strong at 25 per cent where users access Fitternity to engage with service providers, discover other fitness services like kickboxing, functional training, healthy tiffins, kids fitness, healthy snacks and beverages,” she says.

Fitternity works with service providers and generates value for them in the form of brand awareness, online discovery, booking of trials and sessions, increasing sales and improving utilisation. “We charge them a listing and conversion fee.”

Adds Neha, “While there are many fitness apps now available for the Indian consumer like GymTrekker (discovery app), HealthifyMe (virtual coaching), etc, Fitternity focuses on the entire fitness journey of an individual—covering aspects like booking, purchase, motivation, tracking and gamification.”

She recently raised pre-series A investment of almost Rs 6 crore led by Bengaluru-based Exfinity Venture Partners, a fund formed by industry veterans like TV Mohandas Pai, Balakrishnan V, Girish Paranjpe and Deepak Ghaisas.

Fitternity’s vision is to build a fitness ecosystem that makes fitness easy, accessible and affordable. “With our latest funding round, we aim to reach out to a larger audience and expand into more cities. We recently launched our app. We also plan to add new categories and launch new product lines, including pay-as-you go booking of workout sessions.”