According to a west-coast based author, film producer, and communications consultant H. Stanely Judd – “A good plan is like a road map: it shows the final destination and usually the best way to get there”, certainly this writer agrees with him. And, that was precisely what the Aboitiz Power group did on January 18, 2012. The brand champions of member companies of AboitizPower (AP) gathered at St. Giles Hotel in Makati City to plot this year’s goals and branding initiatives and direction group-wide.