The purpose of EVOC 502 WA5 was to
prepare a proposal for a public relations event in support of the course I
teach in Automotive Engine Performance. The following six criteria were
specified:

Comply with all of the General Criteria for Written
Assignments.

Develop a plan a particular EVENT or ACTIVITY that will
promote good public relations for a particular existing course or program
and indicate why that event or activity is likely to have good public
relations value.

Format the plan as a proposal and address the proposal to
a school administrator who would be in a position to approve and support
it. Indicate why the event will be beneficial to the school.

Provide an estimate of how much money the event will cost
and related information about what type of support will be required
(facilities, materials, staff time, etc.).

Include a timeline that specifies information about WHAT
needs to be done, WHEN it needs to be done and WHO will do it.

List and briefly describe at least one good resource from
which further information about planning public relations events can be
obtained.

The following sources of
information were used relative to this assignment:

I believe that the attached
proposal meets all six of above listed criteria and respectfully request full
credit: one point for meeting each of the above listed criteria.

TO: Mr. Richard Collins, Dean
of Instruction, Mt. San Jacinto College

FROM: Phil Fournier, Automotive
Technology Instructor

DATE:Thursday,
December 23, 2004

RE: Event Proposal for Automotive
Technology

Event Description

The students in the various Automotive
Technology courses would like to conduct a “no donation required but donations
accepted” vehicle inspection lane for a six hour period on Saturday, March 19th,
2005. The inspection lane will actually
run right through the shop.This will be
an excellent opportunity for people in the local community to see the students of
the Automotive Technology in action, generating interest and support for the
Community College foundation and providing a service to the community. It may also lead to some donations which
could be used in the materials budget for 2005.Other schools report collections exceeding $400 when a “suggested
donation” was requested.

Support Required

The support required would be primarily
for help in promoting the event to the community.We request help from the graphics design class
to design attractive flyers and from the print shop to duplicate flyers.Flyers could be posted around campus and
distributed to the high schools for distribution to parents.It would be helpful as well if staff could be
on hand to conduct tours of the auto shop and classrooms while inspections are
being performed by students.Additionally, we will need some signage directing traffic, and some
large orange caution cones to create lanes.If the maintenance department does not have these cones, we can borrow
them from the water department.

Funding Required

No direct costs to this event
are foreseen.It is hoped that the tours
of the facility can be conducted by volunteers to avoid the cost of additional
payroll.If payroll is required, it
should be manifest that if the event attracts even one new automotive student,
the increased funding that will result will more than cover the costs involved.

Event Timeline

Submit this request to Dean Collins January 20th
(first day of classes)

January 27th receive approval from dean Collins
(we hope J)

January 29th :
Instructor Phil Fournier - meet
with part-time staff and department head to review Car Care Council
inspection criteria and decide on an inspection plan.

February 5th: Print shop - Duplicate inspection
plan for each student participating in event.Lay out plan for flow of traffic through
automotive compound parking lot and shop.

February 12th: Instructor - Meet with students
volunteering for event; run through sample vehicle inspection with
school-owned vehicle.

February 26th: Instructor and students - meet
again to practice event on student-owned vehicles.

March 12th: Instructor and students - meet
again for a final practice session.