ADVERTISING: Adman's Adman

The fastest-growing ad agency on Madison
Avenue is a quiet, unspectacular shop where research-one of
advertising's most sacred cows-has been put out to pasture and
ignored. From billings of $2,000,000 a year after it started in 1949,
Manhattan's Doyle Dane Bernbach has shot up to $20 million-and the
growth of its reputation has been even more spectacular. Reason: Doyle
Dane Bernbach believes that copy is more important than market
research, graphs, formal presentations and much of the other
paraphernalia that dominate many agencies. Says Agency President
William Bernbach, 46: "We get...