Sustainable / Ethical / Equal

From material supply to ethical production to finding a way to give back

We want to create positive change with minimal impact to the world

From the very start, we've committed to innovation and humanity. We don't believe fashion that gets replaced every season is "Good Design", but rather making quality garments that last season after season, with a sustainable and transparent process.

The Rushing Hour styles are designed for the value driven women. We are passionate about giving our best shot to create beautiful and sustainable products, as well as gives back to the society.

Versatility is the name of the game

We know The Rushing Hour woman leads a busy life, so we aim to provide clothing that’s easy to mix and match and environmentally beneficial.

Our collection has a minimalist sensibility with a polished edginess. It's versatile enough to go from office smart to street sleek with ease, plus our creations are totally Instagram savvy (tag us please).

But wait, there’s more: did we mention that ironing our clothing is not necessary? Yep, true story! Some of our unique fabrics come wrinkle free, because who really has the time to iron?

Feel good all around

We want to break the idea of gender separatism.

With every item sold, in collaboration with One Girl — we will sponsor a girl’s education costs for one month. When we help to educate a girl, it’s one step towards ending poverty. We want to thank you sincerely in advance for reading this, telling your friends, or making a purchase to make a difference. Social goodness is contagious. Let’s spread it everywhere.

And!... Every item is also labelled with an inspirational quote from female game changers across history, just to remind you that you have changed someone’s life, and that makes you feel good all around.

We're cutting the BS

That's right. We prefer transparency. This brand is created by a busy woman who just doesn’t have time for BS, so this unapologetic attitude carries through our way of working.

Firstly, we do not Photoshop to alter our models look; we keep the photographs authentic just like our clothing.

Secondly, we do not believe in excessiveness. Who says fashion needs a quick turnaround? We don’t rush fashion as we don’t want to fall into the mass production trap.

Every year, million of tons of textiles end up in landfill. We provide products with quality and classic silhouettes that have a longer lifespan; good for the soul and good for our planet.