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Five Commandments of Digital Media

The Five Commandments of Digital Media
Campaigns & Elections
When new clients come to me, I'm always interested to hear about how they approached digital media in previous campaigns. Nine times out of 10, the client recalls how he set up a Twitter account (inevitably incorporating an automated tweet program like ...

CrowdTwist Raises $6M in Series A Funding
MarketWatch (press release)
A recent graduate of the inaugural TechStars New York class, CrowdTwist will use the funds to support accelerated growth. kbs+p Ventures, Bertelsmann Digital Media Investments (BDMI) and several individual investors also participated in the round. ...

The intelligence community gets social
Washington Post (blog)
By Brian Fung Digital media is mostly about entertainment for some, while for others, the value lies in being able to spread messages to a large audience. But, as many news organizations are discovering, Web 2.0 technologies are as good for listening ...

PowerDVD Mobile Review: Media Streaming to a Tablet Made Easy?
Tablet PC Review
PowerDVD 11 Ultra is a full PC media suite program, but I specifically tested it out for its DLNA and digital media sharing capabilities between PC, Android, and even DLNA-enabled TVs. PowerDVD Mobile, meanwhile, is a new Android app that functions as ...

Suresh Reddy, Chairman & Managing Director, Ybrant Digital
India Infoline.com
Businesses across the world allocate up to 8-10% of their advertising budgets towards digital media. As they see higher ROI when compared to other media, their allocation has consistently gone up year on year. Ybrant's business model is based on ...

RealNetworks Enhances Helix IP Media Server Product Line
TMC Net
Helix IP media server family offers multi-format, multi-platform and multi-screen servers, simplifying the process of delivering digital media files and lowering the total cost of ownership by reducing the number of hardware platforms and power that is ...

Hearst adopts HTML5 framework
Newspapers and Technology
Hearst Magazines launched a Digital Media unit in 2006 in a bid to focus on digital strategies for its magazine brands and other websites. "With this relaunch, Goodhousekeeping.com becomes the most inventive site in the Hearst Magazines Digital Media...

Kenya: SMS-to-TV Software Does IT for Firm
All Africa ICT
This is what Mr Justin Macharia, the managing director of Sparks Digital Media, believes in. Here is a man who sees a simple mobile phone not just as a communication gadget, but also as an essential marketing tool. Mr Macharia, who has tried his hand ...

Africa's Umuntu Gets $1 Million To Build Web And Mobile Portals
MocoNews
Of all the markets, Africa is perhaps talked about least in a digital media context. Now Umuntu Media, which operates the iNamibia and iZambia portals, is taking on funding to replicate them in nine more countries. The group says the $1 million first ...

Netflix: How to completely screw up
Register
By Andrew Orlowski • Get more from this author As recently as June, Netflix looked like one of the biggest consumer success stories in digital media. The company was already synonymous with DVDs-by-email, an idea imitated worldwide, and was bundling ...

Online advertising: the Litmus test
The Guardian (blog)
Tracking internet users is nothing new. But I decided to give it a closer look as I was doing research for journalism students Google, Microsoft and Quantcast lead the pack in tracking advertising. Photograph: Martin Keene/PA Over the past three weeks, ...

Digital Advertising Is an Oxymoron
ClickZ News
In a competitive environment (standard optimization practice), your media partners are all attempting to market to the same customer - the one that is already coming to your website as a result of organic traffic or non-digital media efforts. ...

Digital storytelling: Research for rural youth
ABC Local
"I'm looking at how young people in rural and isolated parts of Australia can use storytelling in digital media as methods for having a voice and for constructing their own identities. "Some people do live in very isolated parts of Australia. ...

Media Buyers Are from Venus, Media Reps Are from Mars?
Insurance Journal (blog)
Online or digital media is here and it is real—and it works. Marketing plans incorporating both forms of media are almost essential today. Publishing reps can be a help in analyzing the ins and outs of digital media like opt-in audience profiles, ...

Growing online sector needs skills
Business Day
SA is expected to mirror international trends when it comes to the percentage of advertising spending on digital media, she says. Online advertising spending in the US is expected to grow 20,2% to $31,3bn this year, from $26bn last year, ...

Singapore-developed educational apps for Samsung Smart TV
CNET Asia
By Philip Wong on Sep 19, 2011 Samsung has partnered Singapore's InteractiveDigital Media Program Office (IDMPO) in a joint initiative to create educational apps for the chaebol's Smart TV platform. The content is suitable for up to tertiary-level ...

Net Worked » Blog Archive » Digital Media Tools: One click away
By Rebecca Aguilar
As we near the SPJ convention in New Orleans; it's a good time to remind you of all the digital mediatools we have written about in the past year. Just in case you've missed some of our past blogs, here is a list of topics we've covered. ...
Net Worked

MEET A SPEAKER FROM CHALLENGING DIGITAL MEDIA: THE ...
By Kayleigh Platz
Our next Challenging Digital Media: The Performing Arts speaker to highlight designs the sounds you hear when you play your favourite video games. Even though hardcore gamers may say they attribute much of their love for the interactive ...
Waterloo Stratford Campus

Study: Facebook Apps Create 182000 U.S. Jobs - Digital Media Wire
By Rich Scherr
College Park, Md. - Despite a bleak overall U.S. jobs outlook, a new study by the University of Maryland's Robert H. Smith School of Business finds that a new industry focused around the creation of Facebook apps has added at least 182000 ...
Digital Media Wire | connecting...

Senior Entertainment Execs to Keynote ESCA and Content ...
By Terence Keegan
Senior executives from the likes of Electronic Arts, LoveFilm, Sony Pictures, and Warner Home Video are scheduled to provide updates and insights about the delivery and protection of both physical and digital media products at the colocated ...
Media & Entertainment Services Alliance

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