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Inspections Without Marketing

Many vendors ask the question, can you bring really serious known buyers through without a marketing campaign?

This is a fair question, though some things need to be considered, especially as this strategy is adopted by some agents. The answer is while you may reduce some hassle, you most certainly will lose money. As mentioned earlier, competent agents will probably know buyers who could be interested in purchasing any property they list for sale. Agents can easily contact these people and bring them through on an individual basis. This can be a very good idea and they should be the first ones to come through your property, because they are likely to buy or at least provide good feedback as these buyers have generally been looking in the marketplace for awhile. However, if these people are the only ones to inspect, then you have severely limited your market, and maybe not found the buyer who would have paid a premium price. Even if you found the best buyer, that person may not be pushed as far as they could have been without more competition.

There is also an assumption, that the agent can accurately qualify buyers in advance, and only show the good ones through. I do not believe this works in practice.

In my experience, a person rarely ends up buying what they originally though they might like. Usually it is a matter of them seeing what they like and then the emotional aspect takes place. People can go to great lengths to acquire something they really want.

Research suggests people look at 12 to 14 homes before they actually make a purchase.

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WORDS FROM CLIENTS

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We engaged Michael to sell our home after meeting him when he sold us an investment property. We are most grateful for your professionalism, commitment & for moving us so quickly & for keeping us so thoroughly informed.

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- Higgins – Toowong

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If you want a hard working, confident, honest, motivated and experienced professional then Michael is a great choice.

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- Ayers – Bardon

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Michael has exceptional marketing skills a great communicator and knows how to target the right buyer.

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- O’Donnell – Bardon

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I am very pleased to recommend him as an excellent Real Estate Agent for anyone who wants to either purchase or sell a property.

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- Rogers, Ashgrove

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I am very pleased to recommend you to all potential sellers as a courteous, helpful and extremely active agent who certainly had our best interests at heart.

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- Harkin – Taringa

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Your open style of communication, honesty and ethical approach reassured us that we had the right agent.

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- Graham – Bardon

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I would have no hesitation in commissioning Michael and dedicated team to act on my behalf in the future – either buying or selling.

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- Moores – Indooroopilly

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Buying and selling a house is stressful and the agent involved can increase or decrease the stress depending on how they approach each issue. You have a good balance and that’s why I would recommend you to friends.

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- Foxcroft – Red Hill

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We would definitely recommend Michael to all sellers as a refreshingly down-to-earth hardworking agent who gets the job done.

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- Gilbertson – Bardon

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“Getting the best price for my property was extremely important to me. I only had one chance to get it right. The How To Sell real estate book broke everything down into simple steps. I just followed the steps to a great result.”

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- John Roberts

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A sincere thank you Michael for the result you achieved for me and the way you handled the sale process of my family’s home.

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- Dreghorn – Everton Park

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It was great to work with a real estate agent who was so professional. I would highly recommend Michael and his team.

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- Levinge – Kenmore

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Wow! We still can’t believe how quickly and easily we went through the whole sale process. Your book ‘How to Sell Your Home for more in today’s market’ was spot on with the house looking the best it has ever been!

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- Damian & Clare

About Acru Property

The philosophy of ACRU is very simple: we are committed to providing the best real estate service available and by doing so be the best in the industry by reputation, ability and service in a friendly and professional manner. Everything we do at ACRU is aimed at achieving the best results for our clients.