And “Black Twitter” isn’t just a social destination; it is also cited with helping foster social movements. In response to reports of a book deal between a literary agent and Juror B37 in the George Zimmerman case, Black Twitter sent multiple requests to agent Sharlene Martin to drop the book deal, with Twitter user Genie Lauren even creating and promoting a Change.org petition.

Through the sheer power of social media, the story managed to get on to CNN.

And in response to the outrage, Martin and the juror eventually dropped the deal.

African-American tweeters also used the platform, after chef Paula Deen’s alleged racist language became public in June. The Root Editor Tracy Clayton started the #PaulasBestDishes handle to satirize her comments.

According to a Pew Research Center report, 26 percent of African Americans on the Internet use Twitter compared to 14 percent of non-Hispanic Whites. Eleven percent of African-American Twitter users admitted to using the network at least once a day.

As soon as the news of a “Black Twitter” Wikipedia page hit the net, though, Black Twitter blew up.

nancioishiphop tweeted:

Such is the fascination w/Black Twitter that there’s a Wiki page? Like a whole, quoted & referenced Wiki page dawg?”

Stefan Twerquelle noted:

After seeing that Black Twitter Wikipedia page I think I’m officially over this entire thing.