Participation in the 38th Hong Kong FILMART with Outstanding Achievements

2014-05-20 15:39

From March 24th to 27th, 2014, a delegation from China Radio, Film & Television Programs Exchanging Center/China International Television Corporation attended the 38th Hong Kong FILMART with high-efficiency pragmatism and outstanding achievements. Firstly, the corporation has had business negotiations with over 70 media from more than 20 countries and districts in Asia, Europe and America, to actively promote excellent Chinese film and TV programs, and contract amounts have exceeded expectations. Secondly, the company came to find out the demand in each market in the Asia region for programs from Chinese mainland, refined targeted marketing and promoted contract signing of several key programs, such as A Long Song, which was signed with customers in Vietnam, contracts for The Best Time were signed with several customers in Taiwan, South Korea, Malaysia and more regions, A Bite of China II and Sing My Song were signed with several TV broadcasting institutions, audio and video publishers and intermediaries in Hong Kong, Macao, Singapore, Malaysia and so on. Thirdly, the company, combined with Salon Films of Hong Kong Limited, held a press conference on “New Vision for International Marketing of Chinese Film and TV”, which attracted numerous high-end customers and guests from home and abroad. Ma Runsheng, the head of the company, gave a speech on international promotion of the Chinese Spring Festival Gala as well as the dubbing and broadcasting of Chinese films and TV programs into Portuguese, which received a warm response.