Now, to answer your question, I certainly don't know. I think it is so bizarre. HOWEVER, I also think it is a wonderful opportunity to share the Gospel since people are already thinking about the "end of days".

As I reflect a little more on your question, I think it has to do with a lack of faith and a lack of Biblical knowledge. We have such ankle deep Christianity in our churches; that is, they are more concerned with social issues than with reconciling lost souls to our Holy God.