A final agreement has been signed today by owners of the minority share of Nielsen Admosphere, a.s. concerning change in the structure of the company’s ownership. The entire 49% share is now in the hands of Tereza Šimečková (Chairwoman of the Board Nielsen Admosphere, a.s.) and Michal Jordan (Deputy Chairman of the Board). The purchase option of the majority shareholder – global company Nielsen – shall remain effective.

Last week Nielsen Admosphere signed a contract with the Association of TV Organizations (ATO) for cross-platform electronic audience and content consumption measurement in the Czech Republic for the years 2018-2022. Starting from 2018 TV meter measurement will be supplemented by online video content measurement. An option for combining live and time-shifted TV audiences with online video audience data is also included in the proposal.

People in the Czech Republic do not have much knowledge of the Internet of Things and its use. Research conducted by Nielsen Admosphere and Czech Radiocommunications found that almost 83 % of respondents do not know what the term Internet of Things represents.