VMware is entering the log management and analytics market with a new addition to its operations management portfolio.

The new product is the vCenter Log Insight, an automated log management and analytics cloud-based platform that is designed to provide real-time analytics from large amounts of log data.

There is a wide range of potential sources for where this data could come from, including hardware, software applications, firewalls, network-connected devices, and virtual machines, among others.

Ramin Sayar, vice president and general manager of cloud management at VMware, explained in the announcement that the virtualization giant is changing its approach to cloud management to focus on machine-generated data to provide more timely results for IT administrators and operations teams, in particular.