Loch Lomond Brewery tasked to produced a new range of contemporary labels to add to the brands classic range we created back in 2011. The new range offered more experimental flavors and interesting hop combinations. LLB needed to communicate this in the styling of the bottle packaging and pump clips while still keeping the brand strong and recognizable.

The solutions was to stylize the iconic mountain range that surrounds Loch Lomond and use it as a panoramic backdrop to the length of the bottle. Overlayed with bold colours and strong to the point typography to give the ale the best possible shelf presence.

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