This survey presents an overview about online sales of comparison goods. Comparisons goods are all items not obtained on a frequent basis, as can be clothing, footwear, household and recreational goods.

According to the results, in comparison with other industries, online sales accounted for a much smaller market share of clothing and footwear purchases.

The purpose of this study is to provide an assessment of retail and leisure needs, including footwear. In this report, you will be able to see a chart that shows an important rise of special forms of trading in the cloth and footwear market between 2009 and 2015 (8, 5%).

— Cannock Chase District Council, November 2015

It also states that 14.2% of buyers last purchased such goods via the internet, which shows an increase of 8.7% points since 2009.

As we can see in the following chart, the textile, clothing and footwear stores market reached £5.2bn on internet retail stores in 2014.

— Cebr, Novemberr 2015.

“In 2014, internet sales accounted for 11.2% of all retail spending (excluding automotive fuel), representing an increase from the 10.4% recorded in 2013 (ONS Retail Sales 2015). In monetary terms, the value of internet retail sales amounted to £37.4 billion in 2014, with the largest proportion of sales experienced by non-store retailing i.e. internet and mail order only retailers (Figure 8).”

— Cebr, Novemberr 2015.

I hope you find this useful, and can see that there is a lot of useful information available through the portal about the footwear industry. If you have any additional needs or questions about our reports, please feel free to contact us.