Long overdue for an overhall, the app provides a single place to track up to 12 different activity types ranging from running, cycling and swimming to skiing, trail running and hiking. You will find motivational messages, activity trends and comparisons, as well as new social features. This is good news for fans of the Dutch company’s wearables, which include the innovative body fat measuring TomTom Touch and the TomTom Spark 3, a GPS running watch that lets you stream music without your phone.

“We have been creating wearables since 2009, and since then much has changed. The large amounts of data people now have access to, is overwhelming. What people really need in that moment where excuses beat conviction, is motivation and a better understanding of what works for them,” said Corinne Vigreux, Co-Founder and Managing Director TomTom Consumer.

“With our new TomTom Sports app we turn data into insights to do just that. This launch marks the beginning of what will be a hugely exciting year for our brand in the world of sports.”

This echos a trend we have seen of late. Fitness trackers and smartwatches are good at churning out statistics but, for the most part, it is left down to the users to sift through this data and draw meaningful conclusions. Wearables manufactures are now going beyond just displaying health metrics by providing more meaningful analysis of our vitals data.

You can now see key fitness information, quick summaries and highlights on the app dashboard. With smart comparisons, you can benchmark your performance against your personal bests. And for even more in-depth, to the second data (including ascent, heart rate, heart rate zones, speed and pace), head over to the performance analytics tab.

Finally, the upgraded software will play nicely with a range of third party platforms such as Strava, Nike+, Endomondo, MapMyFitness and Runkeeper.