The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

As its Target collection comes to an end, the global brand makes its New York City debut with a store on Broadway featuring a customization center and an onsite heritage vault that beckons shoppers to experience its 'rich history,' executives said

In this show, VP Kevin Harwood of Outdoor Voices explains the brand's Trail App, an AR service that encourages shoppers to venture outdoors to specific locations where they can view exclusive athleisure products in 3D, as well as the company's mission to provide experiential shopping

Treadmills, moisturizing masks and cafe food are just three of the many amenities in-store customers will be able to enjoy at the NYC location, helping build a community around and foster engagement with the athleisure brand