Gear Up

Social Media

GEAR UP University is a summer program for ninth, 10th and 11th graders intended to introduce them to the idea of furthering their education after high school.The program had only been about 25 percent full in past years, so we we wanted to boost attendance by reaching low-income students in rural areas. This year, after promoting GEAR UP University exclusively on social media, the entire event filled up, and registration closed early. Our effectiveness in this campaign was a direct result of our ability to serve highly targeted ads to reach a specific audience on Facebook.