For those of you that know me, locally, you’ve all probably heard (or even witnessed) the troubles I’ve been having with my 2004 Jeep Liberty. It seems like the winter of ’09-’10 has taken a pretty good toll on my little SUV. And for the past 14 […]

Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old adage that went something like:
If a single upset customer tells 10 friends about an unsatisfactory experience, it’s conceivable those 10 friends could perpetuate that […]

This is how geeky I’ve become in my old age. Star Trek (yes, the movie) made me think of a great brand engagement solution – well, maybe not specifically Star Trek, but the DVD I purchased this week, TWICE.
Let me explain…
Last night, I found myself standing in […]

What does the recent addition of Twitter Lists mean to you? It’s another enhancement for Twitter, sure, but what does it mean to your daily social media routine? That question was asked at the Central Iowa Blogger’s (#CIB) meet-up this morning.
At #CIB, the conversations revolve around everything […]

Social media tools are easy to acquire… Sure. But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen. If your company wants to start cooking up some social media marketing, you’d better be ready […]

When it comes to a little friendly competition, I’m all game. I love the challenge. I love the strategy. And obviously, my friends over at Lessing Flynn advertising agency, think the same way.
At the end of what was an extremely busy social media week for Central Iowa, […]

How do social media tools work within your marketing plan? Have you thought of how to integrate Twitter into your public relations strategy? Is your employer brand reflected properly on LinkedIn? Can social media augment all of these practices?
All very valid questions…
At this week’s Greater Des Moines […]

Desire and a baseball bat… maybe a leather glove… That would make me a major leaguer, wouldn’t it? No? Okay, well, then give me some spiffy pin-striped pants and a jersey with the number “2” on it… Now I’m just like Derek Jeter, right?

Now that you have a Twitter account, what do you do to make it work for you?
Jump In and Start Tweeting:
Social media is not exactly social in the beginning. It’s a lot of people, alone, standing at the edge of the chasm yelling trivial facts about themselves […]

What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?”
Back in “the day” it was a combination of […]

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