New Harley dealer rides in as long time owner sells

Bruce Rossmeyer , the owner of 11 other Harley-Davidson dealerships, including the world’s largest Harley store in Daytona, jumped at the chance to buy the oldest Harley-Davidson dealership in New England, according to a Boston Herald article.

Previous owner John Atwood decided to sell the shop after his parents started it in 1959 to spend more time with his kids.

“I have mixed emotions about selling, because the business has been in my family for as long as I can remember,” Atwood said in the article. “But I talked it over with my wife, and we agreed that now is the time to move on.”

New owner Rossmeyer hopes to triple the operation’s $20 million annual sales. He plans to open satellite stores in Faneuil Hall and Newbury Street to sell T-shirts and other Harley gear.