A soup-to-nuts research platform.

OPINION IT

Opinion It is a soup-to-nuts research platform created by Mindsight. What makes it remarkable is that it combines the seasoned expertise and support of a full service market research solution with the speed and cost efficiency of your own consumer panel. There is no other panel solution quite like it.

HERE'S HOW IT WORKS

ACCESS

You tell us which targets you want access to from a panel of millions of U.S. consumers. We recruit them, and they become part of your consumer research panel.

ENGAGE

We use a wide range of qualitative and quantitative tools to ask all the right questions to get the answers you need.

IDENTIFY

We find the insight that lies within the data we collect and help you know what to do about it.

“Our Opinion It panel has allowed us to successfully launch products and helped us grow volumes, all while saving us significant dollars.”

We’re a boutique consumer and brand research firm that will help you see inside the minds of your consumers so you’ll know how to grow. We do that using tools you know and some you don’t, with a level of clarity, efficiency, and fun you won’t expect.