SonyLIV launches a new platform for its young viewers, LIV Kids

LIV Kids will introduce a host of interesting, engaging and entertaining content for kids in future which will be made available on the website, mobile application, as well as on its YouTube channel

ETBrandEquity

Updated: November 11, 2016, 11:44 IST

SonyLIV, the complete digital entertainment platform with content for audiences across genres, has announced the launch of LIV Kids, its premium content especially designed for children. Popular nursery rhymes such as ‘Pop Goes the Weasel’, ‘Twinkle Twinkle Little Star’, ‘Humpty Dumpty’ and ‘Wheels on the Bus’ will be now available on SonyLIV.

Produced by SonyLIV, the content on LIV Kids currently features popular nursery rhymes that have stood the test of time, enthralling children and adults all over the world. LIV Kids will also introduce a host of interesting, engaging and entertaining content for kids in future. The videos can be viewed on SonyLIV’s website and mobile application, as well as on its YouTube channel.

Enabling its user to discover fresh and diverse high-quality content, SonyLIV’s diverse array of entertainment offerings has consolidated its position as the one-stop shop for all video entertainment solutions. The latest move underlines SonyLIV’s commitment to provide highly relevant content to users across age groups and be the preferred digital entertainment destination for viewers in India.

Uday Sodhi, EVP and head – digital business, Sony LIV said, “Children make up 39% of the Indian population and comprise a vital consumer segment with specific entertainment requirements. SonyLIV’s commitment to providing the bestand most relevant user-centric entertainment content is the reason behind the launch of LIV Kids. With the category offering an exciting range of nursery rhymes which are both fun and informative,we are confident that our younger audience will enjoy our latest addition to the fullest. We will be looking to add more content for kids on our platform in the near future.”

Sony LIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ India (SPN) providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With 25 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.

As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature. Streaming the biggest football tournament of 2016 –UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions.