Archive | Technology

“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device.

Today, it looks like the smart move is to conduct product research via a mobile phone.

“Based on an October, 2014 study conducted by YouGov for InMobi, users in the market for a new smartphone or tablet are turning to mobile phones to research potential purchases,” according to eMarketer. “Among U.S. smartphone shoppers — those who intended to purchase the smart-device type in the next three months — mobile phones were the most popular information source for researching such items, cited by 51 percent.”

On Monday, innovation was off to the races as a host of companies large and small descended on Barcelona, Spain for the official kick-off of Mobile World Congress 2015.

PUSHTech grabbed an early share of media coverage and precious headlines with the commercial launch of the PUSHTech Mobile Marketing Cloud.

The offering in question is billed as the mobile industry’s first programmatic multichannel mobile marketing solution, which provides real-time delivery of any combination of mobile notifications, alerts, reminders and marketing campaigns across all mobile messaging channels.Continue Reading

Google made big news in Barcelona on Monday, as the Internet search giant looked to make waves right out of the gate at Mobile World Congress 2015.

Speaking to his company’s latest announced plans, Sundar Pichai says Android Pay is on the horizon and will serve as a mobile payments offering to challenge Apple Pay, the hugely popular mobile money platform launched by the iDevice maker last year.

But can Android Pay make up for the epic failure of Google Wallet?Continue Reading

Hypori has arrived in Barcelona at Mobile World Congress 2015 to show off its Android Cloud Environment (ACE) virtual mobile infrastructure platform.

The company’s ACE platform (which, incidentally, was co-developed with the U.S. Department of Defense) shields enterprises “from the risks of BYOD by separating the physical mobile device from applications and data of concern.”Continue Reading

According to details divulged in a press release, Indosat’s existing mobile advertising offering, i-klan, which currently sits within its Digital Services unit, will become part of the joint venture.Continue Reading