The Calgary Flames unveiled their new third jersey Sunday, to mixed reaction from fans.

The new jersey, which will be worn by the Flames at 12 home games over the course of the 2013-14 season, maintains the Flaming C as its primary logo along with the word “Calgary.” A western-style shoulder yoke and tie-down laces on the front are meant to represent western heritage, while a new shoulder patch has been created to celebrate the unique landscape of southern Alberta.

The jersey also features a new two-colour name and number font but keeps with tradition by including the Atlanta A for the assistant captain letter.

Fans were divided on the new design. On Twitter, some Flames fans posted comments like, “Very classy looking. I like them,” and “Wasn’t sure at first, but on closer inspection they are excellent.”

However, others were unimpressed. “Looks like Walmart pyjamas,” was one comment.

Calgary Flames VP of Business Development Jim Peplinski said many fans have been asking for a third jersey.

“We believe we have delivered a third jersey that will appeal to those who wanted a third jersey while adding to our classic vintage jersey and solid current jersey,” said Peplinski.

“We are looking forward to playing in front of the C of Red in the new jersey which represents the city in a new unique way with the word ‘Calgary’ on the front,” said Flames Captain Mark Giordano.

Beginning in the spring of 2012, representatives from the Calgary Flames, the National Hockey League and Reebok began the process of creating a design for the newest Flames uniform. The final product — which combines the western heritage of Calgary, the vast Alberta landscape, and the legacy of the Calgary Flames — was completed earlier this summer.

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