english:
This is the preparation, organising and shooting of the tv commercial
'Tàrrega, creative shopping', createt do promote shopping in the city.
The video shows how seven three-meter tall letters were built as well as
the citizens participating in the letter paint design. The various
activities organised around the shooting are also explained.

Further details are given on the equipment used in the shooting.
Specifically, two cranes, a 10-meter and a 15-meter one. In
postproduction the 'tilt-shift' effect is also added.