Best practices to optimize Title and Description tags

Title and description tags are front doors to your website. Optimize them! It’s an efficient way to improve your traffic. Discover here the best practices to optimize your title and description tags.

Tips to optimize tags

Title tag

Title tag has to be a short summary of your page, and be composed of relevant keywords. Ideally, you should choose only one keyword placed at the beginning of your tag. It has to be under 70 characters and be the more pertinent as possible.

Description tag

Description tag must be a summary of your page including relevant keywords too. More than that, description tag is also a preview. Its key-role is to make people want to access your content. It has to appeal user with one or two sentences under 150 characters.

Alt tag

As you know, visual content are more and more important. That’s why, I wanted to talk about alt tag too. This infographic from hifisocialwebmarketing.com explains you how to optimize your images.

Why you should optimize your tags?

For humans

The main key-role of your tags is to engage users. Tags are the most visible elements in the SERP. That’s why, they has to be the most relevant. Title and description tags will help your website pages to distance themself from others.