Central London

London is a colourful and diverse city, something that is well reflected in the ever changing facades that make up the city's central areas.

From the seedy neon lights of Soho's strip clubs to the leafy tree lined Lambs Conduit Street in Bloomsbury, from Mayfair's Bugatti lined streets to the mostly pedestrianised lanes of Covent Garden, London really is a city that has something for everyone. The city's streets are as diverse as the retail stores and eateries that line them.

Something that is consistent throughout London is the ability to find quality independent retailers just steps from multi national brand's concept stores and global flagship locations.

Our guide to Central London focuses on the city's West End and surrounding areas including Marylebone, Mayfair, Fitzrovia, Soho, Seven Dials, Covent Garden and Bloomsbury. Much like London itself this guide will grow and change over time, with locations being added all the time.

"Why, Sir, you find no man, at all intellectual, who is willing to leave London. No, Sir, when a man is tired of London, he is tired of life; for there is in London all that life can afford."— Samuel Johnson