Marketing and promoting your tourism business

Your marketing and brand is the face of your business. Ensure you are marketing your business and promoting your products and services effectively.

Big Marketing Guide for Queensland

The Big marketing guide covers everything you need to know to successfully market your business to consumers, media and the tourism industry. The guide has been developed for Queensland tourism businesses by Tourism and Events Queensland.

Queensland marketing campaigns and opportunities

Digital marketing

With ever more customers booking tours and holidays online, a digital marketing strategy is now an essential part of any tourism business. Digital marketing activities include websites, online advertisements, social media, e-newsletters, and search engine optimisation (SEO).

Digital Ready webinars - Tourism and Events Queensland (TEQ)

TEQ's Digital Ready webinars are free 1 hour webinars delivered online. The series features topics to help your tourism business promote itself online. The webinars have been recorded and published on YouTube for you to view as often as you wish.

All tourism businesses are encouraged to participate – particularly small to medium sized enterprises and young businesses that have growth ambitions. Businesses do not need to be a member of a peak body or Regional Tourism Organisation (RTO) to participate.

The $3 million Business Capability Program is being delivered throughout Queensland in conjunction with RTOs and other industry stakeholders. It will be delivered over 3 years until 30 June 2021 by the Queensland Tourism Industry Council (QTIC).