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SEO — The Impact to a Website’s Success

Don’t know how to get people to find your website in their search engines? This is a common concern for companies of all sizes, and should be a serious consideration of yours as well. SEO (Search Engine Optimization) is a process that will make or break any site. Here is why you need SEO for your sites and some tips to help you get the most out of these efforts.

Become A Site That People Find

By utilizing tags for pages and keywords, your site becomes easier to find when people search online. The key is to combine the most heavily searched key words/phrases that describe your content to ensure that your pages are coming up when local interested users are searching for related content.

Carefully Choose Your SEO Terms (Keywords)

A good rule of thumb is to start running searches on terms to see what brings up similar content to what you are offering (or prepare to offer). See which words (in what order specifically) can draw up your primary competitors, because these are essential to tag your site’s pages with.

Don’t Muddy The Results

A common rookie mistake is to overload every page or post with hundreds and hundreds of keywords. While this seems like it would be an effective strategy to pull in more people, it actually is more like adding in hundreds of side dishes to a chicken dinner. The search engine can see that there is “chicken” in your keywords, but that message gets clouded by all of the other terms. Other pages with fewer tags and a more concise approach will come up higher in the search results because of this.

Now that you have a better idea about the importance of SEO for your content, you can appreciate how this is critical for success on your website. Utilize some of these tips and find the keywords and tags that work so people can easily find your site online.