Own Your Own Color and Save Lives

As nursery designers, we see a world of application for the use of color. The arrival of spring always reinvigorates us, as it does many others. Take the newest Target ad campaign showing colorful characters adding color to the world or this month’s In Style Magazine dedicated to color.

Did you know that the screen on your computer, tablet or smartphone can display 16.7 million different colors? It’s hard to image that there are so many colors in existence! We all know the ROYGBV colors of the rainbow, but that’s only six. The idea that the difference from the rainbow we see in nature to the computer screen in our living room is over 16.6 million colors is, well, pretty mind-blowing. Assuming we can fathom that there are in fact that many colors, how do we go about naming them? Pantone has helped, but there are plenty of nameless colors floating around out there.

Enter the Own A Color Campaign benefiting Unicef. This brilliant fundraising idea combines our love of color with the desire to help children around the world. For a minimum of only $2, you can own your own color and help Unicef change children’s lives.

And yes, we definitely walk the walk. Here are the two colors we bought today! Please take a moment and head over to Own A Color, and put your name on a color you love!

I remember that there used to be a website like this. One million pixels, where you own one pixel for a dollar. It quickly sold out, making the creator an instant millionaire. It might not be an original idea, but still, it’s for a great cause :)

Thanks for the bit of backgrounder you have there MapleSyrup. It’s interesting to know because when I first read about this, I really thought that they were the first to do this. But even so, I don’t regret owning 7 colors :)