Ofcom sets its sights on easier switching

Ofcom has said that it plans to overhaul mobile switching, seeking views on a number of proposals.

The regulator announced two options for making mobile switching easier. Ofcom's preferred option is a known as the 'gaining provider-led' process for switching. The proposal would make the new provider totally responsible for the switch, including the transfer of a customer's mobile phone number. This is a proposal previously championed by both Three and TalkTalk.

The other option being considered by the UK watchdog would change the rules so that customers no longer had to speak to their existing provider to request their 'PAC' code – the number needed to transfer their mobile telephone number. Customers could instead ask to receive their PAC by text message, or online.

Sharon White, Ofcom CEO, said: ‘It is unacceptable for people to be missing out on better mobile deals because they fear the hassle of switching, or are put off having had a poor experience in the past. ‘We want mobile customers to benefit from speedier, simpler switching, making it easier for them to vote with their feet and take advantage of choice in the market.’