PORTFOLIO OF OUR RESULTS – SEE WHAT WE CAN DO FOR YOU

Get Visual is excited to show off our work so you can see how our approach and customer relationships result in quality and value. As we complete more projects, we will continually add and change content to this portion of our website. Please browse through the various sections and visit websites via the links provided. For information on the services we offer, please visit the services page. Our fan club page provides client insight into our quality, value, and adherence to our core principles. Please feel free to contact us with any questions.

WEBSITES

New Websites

Get Visual builds websites from the "ground up" without relying on templates. This enables us to create the exact look, feel, color scheme, navigation, and content YOU want, instead of conforming to limitations imposed by standardized "packages." It also enables us to create websites that use simple code for good SEO and maximum compatibility with all devices such as desktops, laptops, iPads, iPhones, and others. We always work collaboratively with each client to obtain their input and feedback regarding all phases of the website development and hosting process. The results – our clients get what they want at a very reasonable cost, get responsive answers to their questions and concerns, and gain a partner who understands their business, anticipates their needs, and stays in touch.

Town and Country TraderAdvertising Publication – Pittsboro NCAugust 2013

Park OphthalmologyOphthalmologist – Durham NCAugust 2015

Brickman ElectricMaster Electrician – Chapel Hill NCJune 2014

Website Revision, Troubleshooting, Repair, and Related Consulting

We are often approached to re-configure or diagnose the fix problems with existing websites. These may be do-it-yourself websites, those created and/or hosted by other providers, or in many cases websites where porting over to WordPress is beneficial. A few examples of this type of work include:

Moving to other website hosting environments for improved performance and security

Improving website security to prevent hacking and spam emails

Mobile Friendly Websites

We are experts at building mobile websites and creating responsive websites. In addition, many of the websites we have created over the past 4 years have been successfully transformed into responsive "mobile-friendly" sites with minor modifications to the existing sites.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a widely used term that encompasses a range of activities aimed at getting websites and social media higher rank in search engines such as Google and Bing, with an ideal objective of being on "page one." We focus primarily on "best practices" that target certain code, content, layout, and tags within the website itself, many of which are not readily seen by the end user, that optimize the probability of that website being ranked well. This always depends upon how crowded the competitive environment is and results are not guaranteed.

GRAPHICS AND MAPS

Importance of Graphics in Websites

Nearly all websites contain digital graphics in some form. These include images, illustrations, logos, buttons, fonts, scans, and other elements such as vector graphics. There are many different file types, such as AI, PNG, JPG, PSD, SVG, CDR, and various others used in digital graphics, and they all behave differently. We are experts at using and converting all of them to create graphical elements of websites, as well as graphics for other purposes. Tim McCauley has been using digital graphics and photography for over 25 years and knows all of the ins and outs.

Graphics for Use in Brochures, Ads, Signs, Posters, and Other Hard Copy Applications

The Apex Downtown Business Association (ADBA) asked Get Visual to help them develop a tri-fold legal-size map and brochure to provide information to existing and potential customers. The ADBA was aware of several nearby North Carolina communities that had created and published similar materials, and needed a local partner to understand their needs, work with key people in developing a concept, and get something ready to print in time to distribute at spring/summer events and festivals. After agreeing on the concept and vision, we used our unique skills with aerial photos, maps, photography, and illustration software to create a draft brochure for review by an ADBA committee.

Following several review and comment sessions by the ADBA Board, and several work sessions with key ADBA members involved in the project, Get Visual completed a camera-ready PDF file for printing and posting on the ADBA website, well in advance of the spring/summer events kicking off in early May. Ten thousand copies of the map/brochure were printed and distributed to roughly 100 businesses and community organizations. If you're in Downtown Apex, be sure to pick one up and see for yourself the wide variety of shops, dining, artists, and other unique businesses that are there.

MARKET RESEARCH

Get Visual has decades of experience in using U.S. Census and other data, along with geographic information systems (GIS), to extract and tabulate demographic/economic information for virtually any area. This approach is called location analytics, and it is emerging as a clever and insightful way to analyze business and marketing information. The areas we can analyze includes anything from the entire United States, to a group of states, to a single state, to a county or municipality, to a 1-mile radius from your designated location. Here are a few examples with maps and associated demographics for market areas, regions, states, and other areas of interest.

Market Analysis for Ding Dong Tea LLC

Get Visual was approached by Ding Dong Tea LLC in Pittsburgh PA to conduct a brief market analysis for their proposed Pittsburgh location. This would involve a comparison of population and characteristics for the Pittsburgh market area with four other market areas in the eastern and midwest U.S. Successful retail locations had already been established in those other four areas, providing good financial data as a benchmark. Ding Dong was in the process of compiling a business plan, and needed accurate and up-to-date demographics in order to provide a clear quantitative indication of their probability of success. They also couldn't spend a fortune on market research or wait more than two weeks to get it. We were able to deliver what they needed quickly. CLICK HERE TO FIND OUT MORE.

Analysis of Populations in the Industrial Midwest

The outcome of the 2012 presidential election came down to several "swing states" in the industrial midwest area of the U.S., keeping in mind that Florida and Virginia were also critical states. After the election, the news was full of stories about how the Obama campaign targeted certain populations in these states using demographic data from the 2010 U.S. Census. We set out to get a better understanding of the characteristics of the industrial midwest population, quantifying and locating Latinos, African-Americans, Asian-Americans, and young voters, all of whom voted strongly in favor of the President. We used a combined data and GIS mapping approach called location analytics, something we specialize in, and something that offers many advantages over tabular data and bar/pie/line graphs. Get Visual was able to perform this task efficiently. CLICK HERE TO FIND OUT MORE.

Downtown Apex Market Area Data

The Apex Downtown Business Association (ADBA) knew that Historic Downtown Apex had appeal to a large audience, given the success achieved in revitalizing the downtown since 2005, even during the post-2008 recession. What was not apparent, however, was the exact population and characteristics of what could be considered the target market. The market area population was suspected to be quite large and affluent for a seemingly quiet, charming, somewhat off the beaten path community like Apex. The ADBA came to Get Visual to define and quantify various market areas to gain firsthand knowedge of just how much potential existed within short distances of Downtown Apex. Once again, we made use of readily available and inexpensive maps and data from federal, state, and local government sources, including Wake County and the U.S. Census, to quickly compile and present the information. The results were surprising, and useful for attracting more businesses. CLICK HERE TO FIND OUT MORE.

Market Analysis for A Small Retail Store

Tim McCauley, President of Get Visual, was assigned this project with a team of three other people as part of the Marketing Management course for his MBA program at Marquette University in Milwaukee WI back in 2007. This small store, located in the neighborhood commercial area of thriving older urban neighborhood in Milwaukee, had been open for less than a year and was unsure about its future profitability, market potential, and ability to survive. The team identified many positive characteristics of the store and its overall competitiveness due to good location, product offerings, ambiance, etc. Since the neighborhood was somewhat close to other parts of the city with relatively low incomes and high rates of poverty and violent crime, there was reason for doubt that the nearby shopping population would be able to support it. However, a factual look at the demographic and economic characteristics of both nearby and somewhat far-flung market areas told a much different story. CLICK HERE TO FIND OUT MORE.