It's hard to use Packer-specific numbers to say anything about local revenues for other teams, since Green Bay is definitely not your typical market. Their expenses for 2013 were also abnormally high—they are renovating Lambeau Field, and the timing on various contracts meant the Packers spent $171 million on player costs in a season where their actual payroll was about $118 million.

So you can't project that just because the Packers only cleared a $25.6 million profit last year, many owners must be losing money. They're not. Instead, your takeaway from this ought to be that all those owners received a $187.7 million check just for being NFL owners.