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Media: Things we like

BOUNTY.COM

The parenting website Bounty.com is getting a makeover and adding more
than £300,000 worth of new content over the next 12 months. The
aim is to encourage continued loyalty from its mum and mum-to-be
members. There will be new video content, more localised content and
investment in foreign language information, as well as content that
addresses topics requested by Bounty.com's users, such as support for
working mums and healthy-eating advice for pregnant women, babies and
toddlers.

TIMES ONLINE ARCHIVE

Times Online is opening up 200 years' worth of newspaper content in its
digital archive. A test version of the service was launched last week
and the full archive is expected to be running within the next two
months. It will provide content produced by The Times, The Sunday Times
and Times Online published since 1785.Times Online's owner, News
Corporation, is using technology from the search company Fast to help
power the service, which will initially be free to users and is likely
to include expanded content from the test version.

GQ SPORT

This month saw the return of the twice-yearly sport supplement to GQ
magazine - and it didn't disappoint. Interviews with Zara Phillips and
the swimmer Michael Phelps accompanied more unusual items such as a
feature on the Kentucky Derby. GQ Sport provides a good environment for
advertisers and a clear benefit for readers.

NME REDESIGN

Pathetically clinging on to our teenage days, we still like an
occasional read of IPC's music title NME, which was redesigned two weeks
ago. Looking at the covers and front pages of the magazine, it's not an
obviously radical overhaul, but it's effective as the new look is
cleaner and makes much better use of photography. There's also more
news, more focus on new bands and a bigger gig guide. And the last two
cover stars have been Pete Doherty and Coldplay: musicians we've
actually heard of.

AND ONE THING WE DON'T ...

THE FA CUP FINAL

Once again the FA Cup Final proved to be a disappointment. While it was
good to see Portsmouth, a team not in the top ranks of the Premier
League, winning the trophy, the event itself proved to be a letdown,
both in terms of spectacle and the audience that bothered to tune in.
While we enjoyed Sky's coverage on the day (the BBC's hours of build-up
are too indulgent for our liking), the game was so poor that even Sky
couldn't talk it up. Smaller teams competing in the final might have
done something for the "magic of the cup", but do nothing for
advertisers looking for a big audience.