The Moz Blog

One of the best ways to achieve your goals in any field is to learn from those who have achieved success in your industry. I asked some of the top professionals and leaders in the SEO field to share their best advice for being successful in the SEO field. Here are their responses.

We've all heard stories about companies who do remarkable things for their customers that results in people talking about them. These examples include the Nordstrom's employee who accepted a return for tires, Zappos providing surprise overnight shipping, or Gary Vaynerchuk sending a Mark Sanchez jersey to a customer, even though he sells wine. Delighting customers with unexpected acts of kindness doesn't have a directly measurable ROI, but often times it leads to loyal customers and evangelists who spread a story.