Making CRM sexy

A client came to us needing an app that would rock Dreamforce harder than Bruno Mars. I created a UI that turns finance, news and call lists into something that can make conference-goers say "ooooh" instead of "zzzzz".

The app opens with an image of the user's hometown skyline and parallax-slides into the initial newsfeed view.

This rich transitional interface is one of the features that separates this app from other Salesforce-based products. It's funner and easier to use.

Call lists were a key feature of the app, so they had to be exciting. I iterated a bunch to try to nail down the right look.