American Express Company Gives $1.5 Million To PAC's

American Express Company has given over $1-1/2 million in grant awards through its Performing Arts Fund to more than a dozen performing arts organizations nationwide. The 15 grant recipients located in Boston, Charlotte, Chicago, Dallas, Denver, Detroit, Los Angeles, Miami, New York, Philadelphia, San Diego, Seattle and Washington, D.C. will use their grant awards to fund outreach initiatives designed to attract new audiences to the arts.

The American Express Performing Arts Fund was created in 1997 to assist performing arts organizations across the United States in developing and sustaining broader audiences. Since its inception, American Express has given more than $6 million to more than 60 arts organizations throughout the United States.

"We're thrilled to be able to support so many arts organizations across the country as they reach out to new segments of the population and celebrate the diverse traditions that make this country so rich. This program is one of the many ways in which American Express gives back to the community, and is part of our overall commitment to support the arts," said Mary Beth Salerno, vice president, American Express Philanthropic Program.

Last year's Performing Arts Fund grants totaling $1.5 million, have already produced positive results, affirming the value of this program. As a result of the 2001 American Express Performing Arts Fund grant, the following organizations realized these achievements:

The Wolf Trap Foundation for the Performing Arts, located in Vienna, VA, received a two-year Performing Arts Fund grant last year to help launch its audience development outreach program, Bringing Latino Audiences Center Stage. The grant enabled Wolf Trap to produce a tailored, targeted marketing plan to broaden its appeal to the Latino community. As a result of these efforts, ticket orders among the Latino community for the summer Filene Center season jumped more than 17% in 2001 versus 2000.

The American Express 2001 Performing Arts Fund grant to the Woodruff Arts Center in Atlanta, GA, helped to fund their "Celebrate Diversity Through the Arts" program that celebrates Atlanta's diversity communities through their various forms of artistic expression. Over the last year, The Woodruff Arts Center has held more than 10 events through this program, including Dia de Muertos (Day of the Dead) Festival, Chinese New Year Celebration, Black Cinema Cafe, An Evening with Tina McElroy Ansa, and most recently, Poetic Food for Thought. All of these events have been well received by the community. The Day of the Dead Festival, for instance, attracted over 6,000 attendees, many of them Mexican-Americans visiting the Woodruff for the fist time

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When Jay-Z and Beyoncé arrive in Columbia later this month to play a show at the 80,000-seat football stadium at University of South Carolina, some kids will get a break, with the school district dismissing six schools early because of traffic concerns ... Atlanta rapper Killer Mike has joined the board of the city's High Museum of Art, saying he plans to help grow and diversify its audience (Keinon Johnson of Interscope Records has also joined the 85-member panel)... Despite being barred from leaving Russia, Pussy Riot activist Maria Alyokhina has left anyway and is traveling to the U.K.'s Edinburgh Fringe festival to do a performance based on her book, according to a statement from the Pussy Riot punk collective ... Justin Timberlake has announced his book "Hindsight" that will have photos of his childhood and will be "spotlighting some of the important people and places that have informed my music" ...

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