Because the top ISPs have begun to introduce engagement metrics such as opens and clicks into their deliverability equations, Grabowski said, 'unengaged' recipients can cause e-mail campaigns to be blocked and automatically sent to spam folders.

This coalition is unique: Uniting this many student body presidents represents the coming together and political mobilizing of 1.8 million college students from all over the U.S. That idea might turn a lot of heads. “We always get the rap that we’re unengaged—but that’s not true.