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Featuring a commissioned series of images by rising photographer Fabien Montique, the Boss FW 10 Men’s package goes for crisp military discipline presented with spartan rigor. It certainly gives this new Boss model army great visual distinction via the vintage military uniforms complete with ceremonial head-gear. With Boss breakthroughs like Paris and Paolo logging a high degree of editorial and campaign fascination you can be assured this agency stands at attention to march full swing into the booking wars.

I love the overall look that Boss are going for.It’s clear,crisp with a definite theme to it. But one asks- is a theme really important in this day and age of “faceless fast food models?” Especially when the men’s side of the business is drowning in lower fees,over population and a strange belief that any tattooed funky looking kid can become a star overnight (Thanks Hedi…who I need to call as he has 7 of my stars on hold for campaigns). If I were a client I would love this package as you can see all the boys without distraction except for the helmet thing on a few of their heads. I just dont know about the helmuts-what if a boy has just got a great new cut from Garren or Oribe-Why hide it?
The Boss package does deliver fashion clarity and I get it. I do. I love that whole military cadet look that is going on here.It’s simple and sends a very fresh message that reflects the “vibe and direction” that this legendary star making stable is putting out there.
It reminds me of a party that Karl,Donatella and I hosted for Madonna back in 2003 where she demanded that all the boys dress up in a military theme. It was fabulous! It was a 4 K night- Kate,Kylie,Karolina and Karl!
I dressed up as a British Palace guard and Karl later referenced my look in a story he shot for German Vogue! Oh well have to run as I have such a busy day ahead here in Paris and Martine Sitbon is late for brunch!!
Concluding I give the Boss package the nod.

To simmasimma: Well to you I may sound like an idiot but lets remember one thing here-in fashion -High fashion (which is a community that I am a member of) knowing the people that I do just comes with the job darling. Lets face it, I am regarded as a fashion Icon in certain circles with great respect. Just last week I was asked by a certain sittings editor for Vogue Paris (which you probably call French Vogue,read the actual title) about what she should wear to a shoot. I replied “what you have on is fine darling but remember that teal doesn’t always match gray,especially with fuchsia leg leggings, even in this weather!” and with that she changed!! By the way brunch with Martine was fabulous and we were joined by Marc Ascoli,Giselle and Beyonce! I even checked in for Giselle with her agency! Anyway they all agreed with my comments about this seasons show cards and suggested that I create my own blog…as well as my own perfume line. ta ta.