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In yesterday’s email I detailed the three top reasons acupuncturists earn less than other healthcare professionals. As promised in that email, here are the ways that the information to be taught at the LA seminar on July 24 – 26 can help you overcome this income disparity and enjoy a more prosperous business.

Reason #1: Lack of strong referral networks

Debi Weiss is my co-teacher at the seminar. She has enjoyed a steady flow of referrals from medical physicians to her acupuncture practice in Minneapolis for many years. She created this by letting local physicians know about the Therapeutic Lifestyle Change (TLC) services she offered. TLC services include non-drug therapies for weight loss, lowering blood pressure and cholesterol, diet improvement and other lifestyle improvements.

M.D.s generally don’t have the training or time to want to deal with these more time-intensive treatments. Many of them are grateful to have a trusted holistic professional to refer their patients to get TLC services.

The Ideal Weight Program and other Lifestyle Medical protocols you will learn at the LA seminar will help you build your referral business.

Reason #2: Acupuncturists are often thought of as “last resort” providers

The effective treatment protocols you will learn will help you create new streams of income by offering services that clients in your community are looking for. When you have something new and exciting that is in-demand it is a lot easier and less stressful to market your practice. Then marketing becomes more fun and inspiring instead of a chore you avoid.

And, by getting the word out that you can offer effective programs for weight loss, easing anxiety, relieving stubborn chronic pain, helping control diabetes and more you will be able to attract more “first resort” patients.

Reason #3: Lack of clinical confidence

How do you develop clinical confidence? Simple – by demonstrating to yourself that you can create positive results over and over again.

The protocols that you will learn in LA, hands-on, have been developed over more than 60 years of the combined clinical experience of Debi and myself. We have both benefitted from learning protocols from many gifted, brilliant doctors and researchers as well, and you will gain the fruits of that. You will learn an ordered, inductive system for assessing patients and determining the most effective combination therapies. These therapies draw from frequency sequence microcurrent, vibrational medicine, functional medicine, acupuncture and more. All are techniques you can easily integrate with your current treatment methods.

Special early-early registration offer on the LA seminar:

Register by June 15 and get $75 off the tuition plus be invited to an exclusive small group power luncheon with me on Day 3 of the seminar (lunch is on us). At that lunch you will learn the top 5 ways that other colleagues have maximized their earnings using Microlight therapy. sign up now

You can also opt to join the LA Seminar Interest group and receive advance protocols and invitation to a special webinar just for interest group members (free of charge). Click the link below. sign up now

Yes, it’s true. According to Payscale.com, a company that tracks stats on the earnings of various healthcare professionals, acupuncturists are near the bottom of the barrel. The average earning for licensed acupuncturists is $44,600/year, well below that earned by medical doctors, chiropractors, physical therapists and occupational therapists.

What gives?

Most acupuncturists are highly educated, dedicated professionals who can offer a high level of results in a way that is not offered by other professionals. What is wrong with this picture?! Let’s look at three of the reasons why acupuncturists and allied holistic health professionals earn less:

Reason #1: Lack of strong referral networks

Professionals in the insurance-based medical world are tied into well-established referral networks. Most acupuncturists run solo operations in which they have to continually solicit for new business on their own. To make up for this deficit we have the pressure of having to consistently demonstrate a high level of impressive clinical results to attract a following (get people to come back). No pressure, though!

Reason #2: Acupuncturists are often thought of as “last resort” providers

How many times have you heard something like this: “I’ve already been to 3 doctors, a chiropractor, tried several special diets and took herbs but I’m still in a lot of pain (or whatever). I’ve heard acupuncture might be able to help and “You are my LAST RESORT.” Acupuncturists would earn a lot more money if people started thinking of us as primary caregivers and not last resorts.

Reason #3: Lack of clinical confidence

Acupuncturists in the USA often feel a lack of confidence that they can effectively treat all those “last resort” patients coming to them with complex, chronic and hard-to-treat conditions. And for good reason. These people are usually hard to treat! We have to go way beyond what we learned in school to find effective solutions for them.

But all is not gloom and doom! There are new clinical methods available that can help us solve all of the reasons for making less money listed above. In fact you can learn some of the most powerfully effective new methods at the upcoming training in Los Angeles area on July 24 – 26.

This event will be primarily all live demonstrations and hands-on practice of protocols for treating 10 of the most common complaints brought to us. You can earn 24 CEUS while boosting your clinical confidence and getting excited about your profession again. I LOVE helping my fellow acupuncturists and holistic docs take their rightful place in the medical-economic system, and this seminar is dedicated to doing that.

Along with Debi Weiss, L.Ac., R.N., I’ll be giving a two day seminar on Lifestyle Medicine for Pain Relief, Weight Loss & Emotional Healing. The seminar will be held in Queens, New York, but can be attended from anywhere via Livestream.

When you read that phrase “new streams of income” what comes up for you? Many acupuncturists and holistic docs I have spoken with have told me that they really get it, while others don’t understand how it is relevant to them. It is well worth understanding “new streams of income”, for this is the ticket to financial freedom and better leveraging your precious time.

The principle is simple. Let’s take the example of an acupuncturist named Jean. Jean is doing about 20 patient visits per week, focusing on pain relief and various health issues. Some patients complete their series and stop coming, and other new ones show up. Things are somewhat stable, but there is not a lot of extra money at the end of each month after living and paying all the bills. Jean now needs extra $ to pay for her daughter’s college and the down payment on a new car. How can she do that?

She could try to advertise for more acupuncture patients, or do various forms of practice promotion. With persistence this could bring more people in, or maybe not. It could be that she already is tapping into the number of people needing her core services in her area. But what if she offered something very different? What is she offered new services that appealed to different types of consumers – or inspired new interest among her existing and past patients?

What if Jean learned how to offer an effective weight loss program, added a unique form of facial rejuvenation, or started advertising non-needle acupuncture services for children and needle-phobic people? Not only could she start drawing in people who would probably not have otherwise come to her, but she can also promote these new services to her existing list and likely inspire a lot of people who need these services to come back in. Get it?

Let’s say that Jean’s core business was generating an average of 20 visits/week at an average of $60/patient. If Jean added the ELR facial rejuvenation treatment that her clients really love she could charge $100 – $125 or more per session and fairly quickly add 4 more visits per week for this. This alone would add a minimum of $1600/month to her income without even advertising. Best of all, she can likely derive these initial new ELR clients by promoting the new service to her own patient list. This means no advertising cost.

If Jean also learned and implemented the Microlight Ideal Weight Program and even 2 new people or existing clients signed up for that, each of them would spend $300 – $400 in the first month. She is now up to $2300 extra in that first month above and beyond her core business.

It is not hard to see that Jean could further develop her Ideal Weight and ELR businesses through referrals, open houses and networking. This would increase her income a few thousand dollars more a month within a few months. Once she is really busy she could then contract with an assistant to do the ELR facial rejuvenation sessions for her, offering a 60 / 40 split (she keeps 60%, the assistant happily takes 40%).

Now Jean can be more selective about which patients she sees – focusing more on her “ideal clients” who really resonate with her and can afford to pay her. These are the kind of patients who will be really happy with her services and likely to refer others.

So now do you get the value of “new streams of income”?

Adding the right, highly effective microcurrent device to your business is one of the best possible ways to implement new streams of income. Consider the numbers. If Jean sets up a lease-purchase plan she can pay about $350/month for the equipment, and conservatively earn $1500 – $2000/month within 60 days after getting the equipment. Of course these earnings can be much higher, and are for lots of your colleagues.

If this makes sense to you and you are motivated to create more financial freedom for yourself WHILE raising the bar on your clinical results, call the EWS office at 1.888.803.7397 and talk to them about financing options that work for you.

Microlight systems come with a 60 day money-back guarantee – so you can make sure that you love it and it is a great business investment during a trial period. Each system comes with an extensive training package including 2 DVDs, 4 manuals and live telephone training. You will be supported by weekly webinars that help you keep improving your skills.

Is this the year for you to create new streams of income?

Offer: Complimentary phone consultations are offered to discuss your business plans and needs, and offer information and resources to help you determine if adding Microlight therapy is a good choice for you. Click here to request a free 20 minute phone consult.

The autonomic nervous system regulates all organs and glands and is central to the Yin-Yang balance of the body. You may have also heard it referred to as the involuntary nervous system, responsible for many body functions including: breathing, heart rate, perspiration, digestion, and many more.

As such a core part of our bodies, the ANS is an ideal treatment area. I affectionately call my Spinal Autonomic Balance Method “Tutti Frutti” due to all of the Microlight colors it uses along nerve root points. THis powerful system has been proved to heal chronic diseases, neurological diseases, chronic pain, and a host of mental-emotional imbalances.

If you’re interested in learning more, I’ll be hosting a live webinar on April 30, at 9:00AM PDT.

We’ll be covering these topics:

Overview of autonomic system

Frequencies for regulating autonomic system

Color selection for the spinal points

How to use for treatment of neurologic disease conditions

Anyone who registers for the webinar gets a free recording and set of notes, even if they are unable to attend the event. Learn more and register here.

“ When you touch a body, you touch the whole person, the intellect, the spirit , and the emotions:” — Jane Harrington

Your patient’s deeply held beliefs and impressions play a large role in their overall health. All of us strive to treat our patients using the best methodologies possible. Some patients respond as expected and the treatment plan moves along to everyone’s satisfaction.

Others don’t respond at all or only marginally – similar diagnosis, similar treatment plan…but very different results.

Why does this happen?

It’s the mind-body connection of disease. You’re treating their bodily disease but not what’s going on in their mind. You haven’t uncovered the whole story – you haven’t gotten to the root of their disease or illness.

Once you learn the techniques we refer to as PNE Balancing – a picture emerges that may help make sense of the varied complaints of your patients. Suddenly the reasons why a patient didn’t respond favorably to your well-chosen treatment becomes clear.

Interested in learning more about PNE Balancing?

Join us on April 26th – 27th in Los Angeles for PNE Balancing Intensive – Healing the Root of Pain – and learn how to use this innovative combination of vibrational therapies to help you get to the root of your patient’s psychological and physical pain.

We often hear about the problems caused by lack of access to medical care by large numbers of people. The opposite is also often true – The Office of the Inspector General for Health and Human Services estimates that about 180,000 elderly patients are killed by unnecessary medical tests and procedures each year. This is only a small % of the total number of Americans killed by our medical system – that number has been estimated at between 210,000 and 440,000 people killed per year by incorrect hospital procedures.

These numbers would make medical errors the third-leading cause of death in America, behind heart disease, which is the first, and cancer, which is second.

A new article in Time Magazine called The Cost of Chasing Cancer in the March 10 edition, reviews these statistics. The author goes on to say that in addition to this high number of needless deaths there is also major emotional trauma caused to people by unnecessary screenings and diagnostic procedures. Many people with harmless growths in their body become full of paralyzing fear when these show up on whole body CT scans. This fear drives many people to undergo painful, expensive procedures that have no value, and can cause other issues.

All of these unnecessary procedures are driven by two main factors – doctors and hospitals trying to avoid malpractice suits, and hospital administrators and stockholders trying to maximize their profits by doing as many expensive diagnostic procedures as possible. The upshot of this is that one third of all health care dollars in the USA go to pay for unnecessary tests, medicines, procedures and administrative costs for these.

That is staggering, isn’t it? According to numbers from the Centers for Disease Control U.S. health care spending totaled about $2.8 trillion in 2012, or $8,915 per person. One third of that, which went for needless spending, would total almost a trillion dollars, or close to $3000 per person.

Imagine what better use that money could go to! What if it was spend on preventive medicine- including acupuncture, nutrition for children and elderly, chiropractic, health education and such. These would ultimately drive down the crazy high costs of health care because less people would get sick, and more would learn how to take care of themselves and their families with much less expensive medical care. May not be good for short term profits of hospitals but would greatly improve the economy throughout.

A lot to think about. How do you see it? Please post your thoughts below.

Vibrational medicine involves the application of various forms of energy frequencies to the body for pain relief, healing and rejuvenation. Vibrational medicine will become a major growing trend in our medical systems for the following reasons:

1. It can be highly effective – sometimes almost magically so

2. It acts more rapidly than most other healing modalities

3. It is very safe. Side effects are rare and when they occur almost never serious

4. It is inexpensive – a practitioner can purchase a moderately priced vibrational healing device and use it to treat thousands of people for many years for the cost of electricity and maintenance!

Vibrational medicine works on the principle of frequency resonance. The simplified definition of frequency resonance from Mirriam-Webster’s online dictionary is:

“a frequency capable of exciting a resonance maximum in a given body or system”

This definition is very useful for our understanding. This means that there are one or more frequencies, or oscillation rates, that will excite any body or system and cause it to increase its energy level or response. Think about a patient with a sluggish liver after recovering from an illness. There will be one or more frequencies that, when applied to that liver, will cause it to become more energized or will balance its function.

According to the pioneering work of naturopath Harry Van Gelder, the frequency of 35 Hz will most strongly resonate with the liver. Therefore applying energy in the form of microcurrent oscillating at 35 Hz can favorably affect the liver.

The most common forms of vibrational medicine are light and sound therapies, frequency-specific microcurrent and potentized medicines such as homeopathic remedies and flower essences. Spiritual and soul healing is another form of vibrational medicine, even though its vibrations cannot yet be measured with scientific equipment.

Most practitioners practicing these modalities use them separately. Some, especially classically trained homeopaths, believe that combining different forms of vibrational therapies will detract from or block effectiveness. I do believe this could be valid in the case of homeopathy, as the aim is to induce a specific healing response in the body, and in this case “less is more”.

When it comes to the use of microcurrent, light and sound therapies, it has been my experience that treatment results are usually augmented though the use of combination therapies. I have written many articles in this publication about the value of combining microcurrent and color light therapies. I have also developed the PNE Balancing system that combines microcurrent, light, sound and essential oils for psychologic balancing. For details see my article Acupuncture, Chakras and Cancer Treatment: Psycho-Neuro-Endocrine Balancing from the May, 2012 edition of Acupuncture Today.

Microcurrent therapies

Microcurrent has the following valuable therapeutic effects that have made it very popular among acupuncturists, chiropractors and holistic healing professionals:

Stimulates cellular ATP production for healing acceleration effects

Improves micro-circulation

Lifts and rejuvenates, excellent for facial rejuvenation and body sculpting

Proven wound healing acceleration effects

Promotes lymphatic drainage

Relieves pain

Ideal for creating resonance effects through frequency input (FSM)

Strengthens weak muscles

Frequency-Specific Microcurrent

Several pioneering naturopaths including Harry Van Gelder and Albert Abrams have put out extensive lists of frequencies useful for treating diseases. There are also extensive lists of therapeutic frequencies available online here.

With these frequencies “let the buyer beware”, as not all frequencies listed for each health condition will be useful for any given patient. For this reason it is valuable to use some form of kinesiology to “ask the body” which frequency will be most useful and therapeutic for each individual.

Chiropractor Carolyn McMakin has done a good job of popularizing the use of Van Gelder and Abram’s frequencies though the use of microcurrent stimulation. Her system is called Frequency-Specific Microcurrent, or FSM. There are now hundreds of doctors and practitioners using FSM with many reported positive results.

This system is popular because it is easy to practice, as the exact location of electrodes on the body is not as important as applying the right series of frequencies that target the patient’s complaint.

Van Gelder’s frequencies are divided into two categories – Tissue frequencies and condition frequencies. It is customary to use frequencies from each category in a treatment session. For example, for relieving chronic inflammation the liver, we could use:

These microcurrent frequencies could be applied in a sequence, or simultaneously by using two sets of electrodes applied at the same time.

Strengths of FSM:

It is easy to learn and apply

Can be applied as unattended therapy with some types of equipment

High reported effectiveness when correct frequencies are selected

No knowledge of acupuncture is required

A wide range of conditions can be treated with minimal risk

Limitations of FSM:

By not treating well-selected acu-points its effectiveness may be limited

Time consuming, not as many rapid results

Few practitioners have a way to verify the value of listed frequencies – they may or may not be the most useful ones for individual patients

Microlight Therapy

Another popular and valuable vibrational system using microcurrent is called Microlight therapy. This is a system for stimulating acupuncture points, trigger points, muscle origin-insertions and other special points on the body with a combination of microcurrent and color light.

This form of combination therapy adds another dimension of potential effectiveness due to the wider spectrum of frequencies being used. I have already summarized the valuable effects of microcurrent above. Here are a list of the benefits of light therapies:

Well selected colors can have positive effects on emotion, mood and affect

Highly effective, taps into the power of acupuncture and vibrational resonance

Very well accepted by patients, including children

Very rapid effects – pain relief or facial lifting is often noticed within seconds to minutes

Strong effects for neurologic degenerative conditions

Offers non-needle treatment system that can allow acupuncturists to attract needle-phobic patients

Limitations of Microlight therapy:

While many techniques are anatomically based, best results require some knowledge of acupuncture points and meridian pathways. Therefore this system is best suited for acupuncturists

Many techniques are hands-on, require practitioner to be present

Practitioner must be aware of polarization of electrodes to ensure good results

Maximizing clinical results through combination therapies

In my experience both FSM and Microlight therapy can provide significantly effective clinical results. They seem to work through different body pathways – FSM through general resonance effects and Microlight through more specific meridian points and pathways.

These systems are highly synergistic. The combination of FSM with color light acupuncture creates many remarkably effective clinical outcomes. After much experimentation I have observed that a sequence of brief microcurrent acu-point techniques, followed by a longer period of FSM pad treatments, provides some of the best patient responses I have witnessed. It appears that the more specific, vibrationally resonant point treatments creates rapid symptomatic results and sets the body up to better respond to the frequency resonance effects of FSM.

This combination approach has produced very positive results for the following conditions in my practice and that of my colleagues using it:

Peripheral neuropathy

Sciatica and severe back pain

Migraine treatment and prevention

Relief of physical pain and emotional stress in cancer patients

Facial rejuvenation

Post-stroke syndrome

Multiple sclerosis

Depression

In some cases I also add sound therapies in the form of toning with the patient while the microcurrent and/or light is applied to chakras.

Microcurrent, light and sound are at very different bands of the electro-magnetic spectrum. For this reason they do not cancel each other out, as could be the case with frequencies much closer to each other.