The Institute for Perception Course - MASTER CLASS in Sensory and Consumer Science

Start

07 Mar 2016

End

09 Mar 2016

Location

The Cloister – Sea Island, Georgia USA

Drs. Daniel Ennis, Benoît Rousseau, and John Ennis are pleased to present a Master Class in sensory and consumer science for participants who have at least 5 years of experience in the field and possess a good understanding of existing methodologies.

DAY 1: THURSTONIAN SCALING: We begin with a set of principles that will be used to interrelate a diversity of techniques to understand how people perceive items such as products, concepts and brands

DAY 2: UNFOLDING: We will discuss unfolding – what it is, why the problem it solves has always been of high interest

DAY 3: GRAPH THEORY: The focus will be on Graph Theoretic Analysis (GTA) and how to find solutions for combinatorial problems using cliques and bundles, and a technique called backtracking

Offered by:The Institute for PerceptionTarget audience:AdvancedCost:$1975US; 20% discount applied to each additional registrant from the same company when registered at the same time, Academic discount available. A discount of $50 US will be offered to members of the Sensometric Society upon request. For the multiple registration and member discount, please contact Susan Longest at mail@ifpress.com.

Further information: http://ifpress.com/short-courses/ or call 001-804-675-2980