“Imagine one of your favorite memories," the announcement on the company’s website reads. “What if you could go back and see that memory the way you experienced it? That’s why we built Spectacles.”

The company also changed its name to Snap Inc., a move which CEO Evan Spiegel said reflects the company’s future. “Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product,” he wrote in a blog post. Snap Inc. is described on its website as “a camera company.”

The tiny wireless camera built into the sunglasses will be capable of recording “a day’s worth of Snaps on a single charge,” according to the Spectacles announcement. Recording is as simple as tapping a button near the hinge and, since Spectacles will be wirelessly linked to your smartphone, the Snaps are then automatically added to your Memories.

Since Snapchat has always been limited to smartphone cameras, the new hardware opens up a whole new world. Plus, users will be able to have their hands free, which will lend a more personal, first-person perspective to Snaps.

Though the website says the Spectacles will be available “soon,” it might be a while before you can get your hands on a pair. “We’re going to take a slow approach to rolling them out,” Spiegel told The Wall Street Journal. “It’s about us figuring out if it fits into people’s lives and seeing how they like it.”

The Spectacles will cost $129.99 and will be available in three colors ― black, teal, and coral.

And even if you’re not a Snapchat aficionado, you have to admit that these things look pretty cool.