The course is part of our NixonMcInnes Academy and will be very similar to the one I delivered in February, when I was joined by a lively bunch to look under the skin of social media and discuss how best to make sense of it all.

Great! Removed the mystique of technology and brought it back to the people, which is what it’s all about.

Feb 2012

With an ever-increasing mass of ideas and technologies, it can be hard to know when and where to start with social media. My course will take a good honest look at what social media offers, what it can achieve, and how to plan a strong social media campaign without too much panic, fuss or worry.

There are some very smart switched-on people dealing with digital stuff in Ireland. It’s always good to meet more of them.

Dublin is a reminder that there’s a lot more to the digital world than our beloved Brighton and its big brother London. Stepping outside the London/Brighton world is a great sanity check.

Our Dublin courses always attract a good mixture of open minds. Last time, we were joined by people from small companies, large corporations, public sector bodies, charities and PR agencies. This mix makes for varied discussion and lots of opportunities to learn from each other.

The food and drink in Dublin is fantastic. Which is great, as I like good food and drink. Highlights from February were a substantial onion bhaji burger and some wonderful ice cream.

In February I flew to Dublin. This time, I’m planning an adventure by train and ferry.