The sad effect of overcapitalisation in English... loss of distinction between proper and common names.

I would suggest - be bold and translate everything that you're not explicitly prohibited from translating and that is translatable, e.g., "excursion trail". The client can change it back; probably they think that the names they have chosen (or at least the parts that the names are composed of) are generic enough if they have left it almost entirely for you to decide. After all, translations are meant for people who cannot or don't want to use the source language.

be bold and translate everything that you're not explicitly prohibited from translating and that is translatable, e.g., "excursion trail

I cannot fully agree with the statement that everything should be translated.

I think it depends on the language you are translating. For example, translation of English proper/brand names into Bengali will only reduce the 'value' of the company as in our country, English names add value or increase the 'prestige' of the company. Not only big businesses but small shops name their businesses and shops in English or in foreign languages to give a 'foreign flavour'. It should be noted here that despite love for English/ foreign names many big businesses of Bangladesh chose nice Bengali names and they are well accepted in the country.

Anyway, I feel that brand names or proper names should NOT be translated, rather they should be transliterated and if necessary, a small definition can be added to explain what kind of company it is. But proper care should be taken during transliteration as it is really difficult to correctly transliterate foreign names.

Subject:

Comment:

The contents of this post will automatically be included in the ticket generated. Please add any additional comments or explanation (optional)

Some of the terms are actual place names, such as Flat Creek (in Jackson Hole, Wyoming) and seem to have been used to give a wilderness or alpine flavor to the apparel names. Others appear to be fantasy (Inertia Peak?) and I have no idea what they were thinking, other than the mountain theme. I think Lubain is right that the English probably has some kind of prestige, but the names may lose their connotations without an included translation. The problem you will have with translating is that some of the items have a double meaning (cool shirt would mean both ventilated and fashionable). Of course you would not translate the brand name Cloudveil, although that is also evocative of the mountains.

Subject:

Comment:

The contents of this post will automatically be included in the ticket generated. Please add any additional comments or explanation (optional)

To report site rules violations or get help, contact a site moderator:

WordFinder is the market's fastest and easiest way of finding the right word, term, translation or synonym in one or more dictionaries. In our assortment you can choose among more than 120 dictionaries in 15 languages from leading publishers.

PerfectIt helps deliver error-free documents. It improves consistency, ensures quality and helps to enforce style guides. It’s a powerful tool for pro users, and comes with the assurance of a 30-day money back guarantee.