Ureki (Georgian: ურეკი) is a town and a seaside climatic resort on the Black Sea coast of Georgia. Located within Ozurgeti District in the region of Guria, Ureki is 60 kilometers north of Batumi and approximately 300 km west of the nation’s capital Tbilisi. It is located 4 meters above the sea level and has a population of 1,422 (2005 all-Georgia Census).[1] It received a status of a town in 1953.

Unlike many areas on the Black Sea, in Ureki beaches are sandy, rather than covered in pebbles. The sand in Ureki is classified as black sand and has magnetic properties, which some believe treat a number of health problems, including cardiovascular diseases. Hence the name Ureki, which is a modified version of a turkish word 'yürek', meaning 'a heart'.