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Sierra Designs-sponsored Save the Poles expedition reaches North Pole on Earth Day 2010

May 12, 2010

BOULDER, COLO. (For Immediate Release) – After 50 days of skiing, hiking, and swimming across 500 miles of shifting Arctic ice and open water, the Sierra Designs-sponsored Save the Poles team arrived at the North Pole, completing the second of three expeditions designed to rally support for the fight against global warming.

With journeys to the North and South Poles completed and an ascent of Mount Everest scheduled for later this summer, the Save the Poles team is one step away from reaching three environments most susceptible to climate change. A self-imposed 365-day timeframe will make this accomplishment an historic first.

“We were very grateful for the opportunity to sponsor Eric and his Save the Poles expedition,” said Sue Edmiston, Sierra Designs marketing manager. “Save the Poles is a great way for Sierra Designs to help spread the word about the most important environmental issue of our time while having our gear extensively tested in three of the most extreme places on the planet.”

Larsen will also use this expedition to collect relevant scientific information while advocating for a reduction in carbon emissions.

“This expedition will highlight the effects of climate change on these cold, sensitive places so we can better understand how our actions affect the poles and ultimately the planet,” said Larsen. “Human-triggered global warming is completely preventable. Knowledge and education are essential to keeping the Earth cool and inhabitable for future generations.”

Eric worked closely with Sierra Designs to design, develop, and manufacture much of the apparel and equipment used during the Save the Poles expedition. Eric’s custom-made sleeping bags, hardshells, down jackets and pants were constructed to the highest standards from the finest materials available to ensure flawless performance in the exceedingly harsh polar environment.

With more than 50 years experience creating technologically advanced outdoor gear, Sierra Designs is providing custom designed apparel, sleeping bags, and other equipment to help Larsen and his team perform in some of the most challenging environments on the planet.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs’ gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook. ###