PHI445

﻿Week Two Journal
Objective
You will create profiles for the for-profit and not-for-profit companies that you have chosen to examine in this course.

Instructions
This week, you will fill out the company profiles for both of the companies you chose to research. Follow the instructions and questions below for each company.

Please answer all questions in detail. Because this journal is worth 5% of your final grade, there is a high expectation for your participation. Grades for the journals are based on content, critical engagement, quality of reflection, and detail. Please submit the completed journal via the Assignment Basket found in the Week Two Journal tab on the left navigation toolbar by Day 7.

Write a paragraph here that describes the company. Identify the company’s:

1. Area of interest
2. History
3. Summary of activities
4. Funding sources
5. Mission statement
6. Values statement The public Broadcasting Service is a non-profit public television network with a collective of member stations across the county. PBS’s goal is to broadcast educational media which helps prepare children for success in school and opens up a world to them in an age appropriate way. The Public Broadcasting Service was founded in 1969 were it replaced the National Educational Television network. PBS is funded by grants as well as viewer donations through fundraising drives. The Public Broadcasting Services mission is to create content that educates, informs and inspires by offering programming that expands the minds of children, documentaries that open up new worlds, non-commercialized news programs that keep citizens informed on world events and cultures and programs that expose America to the worlds of music, theater, dance and art.

Tip: Good sources of information to use are the company website and other credible non-profit web sites.

Include the company’s details:

1. Location
a. List the headquarters.
Public Broadcasting Service
2100 Crystal Drive
Arlington, VA 22202
(703)739-5000
b. List any major branch offices.
2. Tax exempt statusa. Is the company a 501c)(3)? If so, what date was it granted this status? If not, what is the name of the umbrella organization? Yes it is, however the Public Broadcasting Service falls under the Commonwealth Public Broadcasting Corporation 3. Personnel

a. How many employees does the company have?

Then, examine and discuss the following:1. What obstacles does the company face in its sector, and does the company have any innovative approaches to overcoming those obstacles? The public Broadcasting Service does not have the same financial backing as other television networks and must turn to other sources in order to produce its programming. PBS also has the stigma of appearing to educational to compete with other mainstream networks. The Network has attempted to bring other shows such as comedies and dramas onto the lineup in order to change this perception. 2. Describe a time in which the company faced a major crisis that threatened its business. How did the company address and overcome this situation?

The Public Broadcasting Service has often been accused of biased broadcasting with a predominately-liberal leftist view. In an attempt to achieve a balanced perspective, they hired commentator Tucker Carlson for a more conservative point of view.

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