It is believed that the cake is inspired by Dr. Red Ruby Scarlet and her thoughts on changing Father’s Day to Special Person’s Day. Scarlet shared her opinion to Today Tonight that the day is damaging to children without fathers.

Woolworths has since responded to the controversy, by issuing a statement: 'We're currently looking into this display with our store teams. We want to re-assure you that we're helping all customers across Australia celebrate Father's Day as seen from our store displays, products and recipe ideas.’