If you believe recent scuttlebutt, one of the reasons Apple is looking to release a gold iPhone 5S later this year is because gold is a color that sells really well in China. Is that supposition even remotely true though? If it is, it should be quantifiable.

Fortune’s Philip Elmer-DeWitt went looking for data to see if Chinese buyers really do like gold. Data’s actually pretty slim, but if the cars Chinese consumers buy are any concern, not only is gold not their favorite color… it’s only slightly more popular than puke green.

With iOS 6 making its public debut today, I’m sure some of you are sitting in front of iTunes with your iOS device plugged into your computer, mashing that ‘Update’ button as much as humanly possible in the hope that any time now, Apple will open the gate. Well, you may want to give your fingers a rest, because it could be a few hours yet before iOS 6 drops.

Also interesting to me: look at the number of Apple Geniuses on hand. Most stores would be lucky to have that many customers at once, let alone need that number of employees to handle their customer base.