Pissei was born in 1978 from a family passion for cycling. They equipped various team under the name Ellegi at first. Then in 2006 the brand Pissei was born from this. Pissei interest, love and passion for cycling and sport led them to do everything with true Heart. In Italian, heart is written "Cuore", so they quickly added the words "Cuore Italiano" to show their drive and passion for the Pissei brand. This uniquely sets them apart as they deliver products to passionate cyclists in Europe, America and Japan. Pissei, at the heart of your passion for cycling, from their Italian Heart.