It&#8217;s a good book for a company that needs a new outlook, excellent read for CEO's and senior level employees, it really talks about thinking out of the box and focusing and enhancing on the Value curve, VS unnecessary wasteful expansion, and reinvestment expenditure, which has now become the dilemma of major companies worldwide!

Good book, very relevant and useful. It helps you find Blue Oceans and think "outside the box". The book does not stop at just describing Blue Oceans, but it gives you real ways of finding them and making it pay off for your own business.

This books is a must listen. The blue ocean concept is well explained and is something all managers and engineers should understand. The concept of finding blue oceans away from just competing within a red ocean that makes everyone bleed is important to anyone who adds value. We all desire to add value where we will profit most, Blue Ocean Strategy provides concrete methods to help move our businesses into calm blue waters that are profitable and enjoyable.

The narration is not too bad I don't think it is a major issue (depends). However the lack of pictorial diagrams that the audiobook refers to made me go and buy the book.... I liked the examples used in the book though.

This book gave me a better understanding of what it means to be different. Not necessarily stepping out of the box but redesigning and hence rebuilding an organization's direction. I don't want to use the term strategy because it implies confrontation with your competitors. By understanding and embracing Blue Ocean Strategy, you will see that confrontation/competition is no longer a concern.