Ubisoft has acquired a 70% stake in Green Panda Games, a leading publisher of free-to-play mobile games, specialized in hyper-casual games. The terms of the transaction were not disclosed.

Founded in 2013 and based in Paris, Green Panda Games develops and publishes games in the idle genre. With a 30-person team, Green Panda Games has launched more than 55 games since its creation, downloaded by some 85 million players worldwide. Many of its games have been instant hits, such as Bee Factory, Sushi Bar and Terrarium. Green Panda Games will bring to Ubisoft a sharp editorial vision in the idle games segment, data-based iterative creative processes and expertise in both user acquisition and ad monetization strategies.

Commenting on the deal, Jean-Michel Detoc, Executive Director of Ubisoft Mobile, said, “This acquisition strengthens our position in the hyper-casual market, particularly within the idle games segment. Bringing Green Panda Games into the Group fits seamlessly with our aim of offering a diversified and high-quality line-up of mobile games to an ever-wider audience. We are very excited that this talented team is joining Ubisoft’s creative force”.

Founded in 2005, Escapist is a leading online magazine focused on in-depth coverage of the video game industry in addition to movies, comics, TV, and more. Averaging over 6 million monthly visits since 2008, the acquisition significantly grows Enthusiast Gaming’s network and follows the successful acquisition of Destructoid.com in 2017, enhancing the company’s growth strategy as the fastest growing community of online gamers.

Former Editor-in-Chief of Escapist Russ Pitts will be returning to the position after leaving in 2011 to help Vox Media launch Polygon. Mr Pitts spent 5 years building and growing the online magazine and has an impressive track record with Escapist including: six Webby Awards, two Streamy nominations, a G.A.N.G. Award nomination, two dozen video series, over 1,000 written articles and a Time Magazine “50 Best Websites” mention.

Menashe Kestenbaum, Founder & CEO of Enthusiast Gaming, said, “The acquisition of Escapist is instrumental as we continue to grow our network of gamers. Escapist represents long form and intellectual content generation and will be another flagship platform in our network. Russ is a true visionary in online gaming journalism and we are thrilled to bring him back to lead Escapist.”

Electronic Arts Inc. has acquired Industrial Toys, a creative team of experienced game makers based in Pasadena, California. Led by Alex Seropian, founder and former CEO of Bungie Studios and former executive at Disney Interactive, the team is known for developing unique game ideas on different devices, and they join EA with a continued focus on bringing new game concepts to life. The terms of the transaction were not disclosed.

The 14-person Industrial Toys studio is joining EA’s Worldwide Studios organisation, the global creative collective responsible for development of EA titles across all major platforms.

Samantha Ryan, SVP and Group GM in EA’s Worldwide Studios group said, “Creating breakthrough games takes passionate developers and incredible creativity, and each time we’ve worked with the Industrial Toys team, we’ve been inspired by their unique approach. We’re thrilled to have them join our studio organisation, pursue new ideas together and bring amazing new games to our players.”

Electronic Arts Inc. has acquired the cloud gaming technology assets and personnel of a wholly owned subsidiary of video game rental company GameFly, Inc. The terms of the transaction were not disclosed.

Los Angeles-headquartered GameFly acquired Israel-based cloud gaming company Playcast Media Systems in 2015. The team will join EA’s functional teams, including the central technology organisation that is responsible for developing and operating the cutting-edge platform that powers EA’s leading games and services.

Cloud gaming opens up new possibilities to expand the reach of games by streaming high-quality entertainment to more players, on more devices, in more geographic regions of the world. With this acquisition, EA is adding to its strategic focus on advanced technologies that will give players more freedom to access the games they want, and enable the delivery of next-generation experiences at scale.

Ken Moss, Chief Technology Officer of Electronic Arts, said, “Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere. We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.”

Gfinity plc, a leading international esports entertainment group, has acquired the entire issued share capital of RealSM Limited, owner of the fan-oriented digital sports media platform, RealSport, for a total consideration for approximately £2.4 million, to be settled wholly in new shares in Gfinity. The acquisition will be paid for by issuing 12.3 million Gfinity shares at 19.317 pence each. The share price was the average closing price over the last 15 days prior to the deal being announced.

Founded in January 2016, RealSport’s platform features original content, including news documentaries, podcasts, analysis and opinions. The company has rapidly built an online user base of more than half a million active monthly users with esports currently accounting for over 40% of all traffic on its website. Gfinity will use the RealSport platform alongside its own to build the esports community.

Under the terms of the acquisition, Gfinity will integrate RealSport’s online real estate into its business operations. Gfinity will also acquire the services of the team of seven key employees including the co-founders, Roei Samuel and Scott Hurst, together with their network of contributors, who have driven the rapid growth in the RealSport digital platform.

Gfinity Chief Executive Officer Neville Upton said, ”RealSport has done a great job of building a “go-to” hub for the esports community. They have a very talented team whose expertise in building a digital community will be very valuable to Gfinity. This deal will further help Gfinity continue to drive awareness and engagement in Gfinity and Elite Series brands. We believe this will accelerate Gfinity’s plans to monetise our digital assets and will greatly increase the value of our proposition to our prospective commercial partners.”

This growth will mark the second studio expansion since the founding of Bethesda’s in-house game studio in 2001 and the newest addition since Bethesda Game Studios Montreal in late 2015. The Texas-based studio will be led by Studio Director Doug Mellencamp. BattleCry Studios, which was formed in 2012 as a subsidiary of Zenimax Media, is responsible for the shelved free-to-play title of the same name, described as a “multiplayer online action combat game” by former executive producer and president Rich Vogel. The project was suspended in October 2015 in favour of other endeavours, and the studio went on to aid Id Software with post-release content for the multiplayer mode of DOOM.

Mellencamp said, “We’re excited to join Bethesda Game Studios and look forward to working together on some of the industry’s most exciting new games. Austin’s incredible game development scene and talent will also allow us to push our games further than fans have imagined.”

Following its acquisition of 1492 Studio earlier this week, Ubisoft has acquired the video game development studio Blue Mammoth Games. With the acquisition, Ubisoft adds Brawlhalla, currently the most played fighting game on Steam, to its portfolio and bolsters its online expertise. The terms of the deal were not disclosed.

Blue Mammoth Games is based near Atlanta, Georgia, and is comprised of 21 talented team members, including founders Matthew Woomer and Lincoln Hamilton, who have a multiplayer online background. The studio developed and published Brawlhalla, a free-to-play online brawler that is among the top free-to-play games on PS4.

Laurent Detoc, President of Ubisoft NCSA, said, “The team at Blue Mammoth Games is expert at developing and running scalable, competitive, multiplayer online games, and they’ll be a great addition to Ubisoft’s network of studios. With Brawlhalla, we’re getting a hugely popular and highly-profitable title that aligns with our strategy of expanding our audience and providing players with long-lasting, entertaining gaming experiences.”

Fusion DigiNet, the M&A database.

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