Felix Group PLC
19 September 2005
19th September 2005
Felix Group plc signs promotional agreement with Trinity Mirror
Felix Group plc ("Felix") the company behind 'Everyone's A Winner' ("EAW") has
today entered into a marketing agreement with Trinity Mirror, under which the
newspaper publisher will promote EAW across selected titles within its
portfolio.
Under the agreement Trinity Mirror will provide the media advertising and
promotional space for Felix's EAW proposition across a range of their regional
and national print titles. The agreement is for an initial trial period of eight
weeks which if successful, will extend to a further twelve months.
Felix will provide its sales promotion infrastructure (which encompasses
telecommunications provisions across both Interactive Voice Recognition and SMS
services) as well as the prizebank products for Trinity Mirror readers. The net
revenues arising from the promotions in the Trinity Mirror titles, less certain
costs relating to prizes and fulfilment, will be shared equally by Felix and
Trinity Mirror.
Commenting, Andy Egan, Chief Executive Officer, Felix Group plc said:
"We are delighted to be involved with Trinity Mirror. The agreement will enable
us to promote our proposition to a broad audience and will provide the readers
of Trinity Mirror's newspapers with real value."
Enquiries:
For Felix Group plc - Mike Wallwork (o) 01565 831100 (m) 077956 13844
(email) mike@felixcorp.com
PR for Felix Group plc - Holborn PR, David Bick (o) 020 7929 5599
(email) info@holbornpr.co.uk
For Trinity Mirror - Chris Wade, 020 7510 6609
Notes to Editors:
Felix Group plc (Reuters FLX.L; Bloomberg FLX LN)
www.felixgroupplc.com
Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.
Felix Group has developed a new form of sales promotion through a direct
consumer interactive medium called Everyone's A Winner. Everyone's A Winner is a
sales promotion channel for the retail and leisure industry with data collection
capacity.
Everyone's A Winner is presented as a "game" where the participant is asked to
stop a clock in a given time frame to obtain a prize, failing which the prize
will be selected for them. By utilising retailers' advertising and sales
promotion budgets, Everyone's A Winner enables participants to be allocated a
non-cash prize guaranteed to have a retail value of at least twice the cost of
participating.
Trinity Mirror
www.trinitymirror.com
Trinity Mirror is the UK's largest newspaper publisher. Its portfolio of over
500 media brands includes some 240 regional newspapers, five nationals, four
sports titles and more than 60 websites.
Over the course of a week 20m people read at least one Trinity Mirror newspaper
(42% of the UK adult population).
This information is provided by RNS
The company news service from the London Stock Exchange