Posts Tagged ‘Ranking Factors’

A couple years ago an algorithm update began penalizing websites that were not mobile-friendly. One of the latest changes Google has made to how websites are ranked is to take the mobile focus a step further. Rather than scan the full blown version of the website for content and then check if it’s also mobile-friendly,…

Part 2 of our DIY SEO guide. Now that you have a starter keyword list to go from and a base line for analytics, it’s time to finesse the website itself. We’ll go over a few higher-level tips first that are important to bear in mind, then get into the nuts and bolts of writing…

The speed at which your website loads is important period, as we’ve covered in previous posts. But with WordPress in particular there is a database file that operates in conjunction with the site files. Each time a page loads there are various database calls being made, and not all web hosts are set up to…

There are guides all over the web for increasing your search rankings and tightening up your website’s SEO. But with so many tools at your disposal, where do you begin? That’s exactly where a free website SEO audit comes in. Keep reading and you’ll have your site running lean in no time. Prioritizing your SEO…

For a long time it was believed that how far out the domain expiration was affected a site’s ranking with Google. The thinking was that if you bought a domain for five years versus one, for example, that it showed you were serious about the site and therefore Google would give it preferential treatment. In…

Graphical elements are good in a website. Photos show personality and let viewers get to know your business better. But skipping an important step between taking the photo and uploading it could hamstring your site’s ranking efforts. Make sure to resize your photos for web use! Your average 8-14 megapixel camera might take photos that are…

Just as the color grey falls somewhere between black and white, the term grey hat seo indicates practices that fall somewhere between the boundaries of ethical SEO and purely spammy or malicious techniques. To better understand that as we go forward, let’s quickly summarize both ends of the spectrum. White hat SEO essentially means ethically…

Closely following the “Mobilegeddon” change of April, Google has released some news about another algorithm change that recently took hold. The SEO community is dubbing it “The Quality Update”, reflecting the search engine’s ongoing strides to deliver the best results to users. Like the Panda update a couple years ago, this change seems geared toward…

There’s information everywhere about how to improve your site’s rankings on Google, but what users don’t usually know is that there are a lot of no-no’s regarding SEO that can get your site penalized or completely de-indexed. Even if it happens by accident it can be devastating to your website and your business. What does…

We’ve all probably been there before or have known someone in business who has. Say you’re a landscaper with a business called Happy Grass Landscaping. Next thing you know, a local competitor keeps using phrases that include the words “happy grass” in their web content, Google ads, etc., trying to divert searches looking for you away. What do you do about this?