Ambulance Ltd"Primitive (The Way I Treat You)"

Ambulance Ltd. first surfaced in the UK touting this single in 2003. Some time, an album, another single and numberous gigs with The Killers later these back-to-basics New Yorkers are back for another shot. The sound of the record itself is 'primitive' but masterfully so - basic, understated and stripped back. Reminiscent of equally under-the-radar indie rockers Spoon the bare bones production and instrumentation is teamed with a catchy hook and memorable chorus. It's simple, no frills indie pop. They may be Killers endorsed but Ambulance Ltd. have left the synths, eyeliner and spangly jackets at home and it makes a refreshing change.