Google?s Neighborhood Algorithm - HyperLocal Search

If local search was not complicated enough... are you ready for HYPERlocal search?

Andrew Shotland just shared this over at Search Engine Land

<a href="http://searchengineland.com/ready-googles-neighborhood-algo-194161">Is Your Local Business Ready For Google’s Neighborhood Algorithm?</a>

While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools...

...As we all go mobile, wearable and trackable, Google is clearly trying to get more granular with its localized results, and neighborhood is most likely going to be an important local SEO battleground. So what can you do when the algo kicks you out of the hood?

When It Comes To Hyperlocal SEO, Location May Not Be Enough

So besides doing all of the other typical local SEO tactics, it seems to me that if neighborhood is becoming important, you’ll want to make neighborhood a part of your plan to try to trump the interlopers from across the border...

Forum Member

Funny, I was just searching for a dealer of a certain product and a city and noticed a shaded box around the city I specified in the search. I did not inspect it closely enough to see how accurate it was but I did notice this as well.

I wonder if this somehow ties in with Patch as I know they specialize in hyper local news and usually have neighborhoods under a sub-domain of Patch. I'm thinking no but Patch has been on the hyper-local scene for some time now.