How should I start a social media campaign for my business?

One of the first steps to starting a social media campaign is writing engaging posts on a frequent basis. These posts should be highly relevant to your viewers, but should also be fun and contain meaningful links. In addition to regularly posting on social media platforms, such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Plus, FourSquare and Tumblr, you’ll also want to kick off your social media campaign with ads. Facebook ads and promoted tweets for desktop and mobile users provide nearly 10x the click-through rate that traditional web ads do.