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Mar 30 Forward Cycling

In her own words this is exactly what Helen at Forward Cycling is doing.

Here at PDF, we are so excited to announce the launch of Helen's brand, Forward Cycling. Aptly named, this brand is as much about cycling advocacy and sustainability as it is about cutting edge fashion. We have been waiting patiently since last year for the jerseys to arrive. To say we are impressed is an understatement. Forward is a line for women cyclists designed by women cyclists, we love what they done so far and look forward to future offerings from the promising new brand.

Tayler and I both ordered the Welcome to the Jungle jersey pictured above. We love its on trend tonal botanical print, and that it coordinates well with black while adding a lot of texture to your kit. Although it is dark in color, its ultra fine, tissue like jersey means you can wear this jersey well into summer. The zipper lays nice and flat, and the grippers at the hip keep its sleek silhouette firmly in place.

Alex opted for the J'aime jersey pictured on the bottom right. It is a lovely fresh take on nautical stripes. We loved how its allows you to wear white on your shoulders for sunny days, but still has dark pockets for used gel wrappers. It's on-trend without losing any functionality.

While none of us were bold enough to go for the Saved By The Bell jersey pictured below, we love this whimsical take on the trapper keeper era. Undoubtedly Forward's most on trend offering, it is incredibly cute without being totally overwhelming. The pattern layout is figure flattering, and coordinates well with even the most conservative gear.

Beyond Forward's stylish offerings, we love their commitment to good causes. Ten percent of the purchase of any jersey goes to Bikes Without Borders, a charity that brings bicycles and bicycle ambulances to community health workers in Malawi.

Additionally Forwards garments are fabricated by JL Velo, a company based in California that does all its manufacturing in the US. They use recycled fabrics and solar energy. We think social consciousness has never looked so good.