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Tactics for Acquiring Self-Storage Customers Through Social MediaSocial media is white hot in marketing circles, but how does it apply to your self-storage business? The good news is there are dozens of ways to use social media to augment the marketing and advertising you're already doing. Customer acquisition through social media requires a different approach, and our presenter illustrates several examples that have worked in the real world.

You will learn:

• Concrete ideas for using social media to augment your existing marketing plan• Figuring out where to start: Facebook? Twitter? Blog? YouTube?• How smaller operators can use social media to market in ways the REITs will never match• Three easy ways to use social media to attract new customers