Saab Expands Its African Footprint

Saab is expanding its presence on the African continent and has recently
opened an office in Gaborone, Botswanato further this goal. Saab, with
its focus on military defence and civil security, has always made it
clear that one of the company’s main goals is to grow and break into the
Sub-Saharan region. With the growing economy in Africa this expansion
has been made all the more important. This is also in line with Saab’s
establishment of its ‘Market Area Concept’ which consolidates the
markets in which the company is active.

Jerker Ahlqvist, who will be heading up the Saab office in Botswana
explains: “With the establishment of the market areas, Saab is expanding
on all continents. With the growing economies in many countries in
Africa there is a growing demand for defence and security products – and
hence, a demand for Saab products.”

Saab is now represented in South Africa,Kenya and Botswana in Sub
Saharan Africa and is looking at other African countries to have Saab
representation.

“Botswana has been selected as the third country to open an office in
due to its transparent business environment and solid business
opportunities for various products in the Saab portfolio,” says Ahlqvist.

Ahlqvist explains that the office in Botswana has primarily been
established to provide a hub for Saab to increase its presence to market
its products and to play a role in further strengthen the relationship
between Sweden and Botswana.

Saab serves the global market with world-leading products, services and
solutions ranging from military defence to civil security. Saab has
operations and employees on all continents and constantly develops,
adopts and improves new technology to meet customers’ changing needs.