Project Description

LIGHTSPEED OUTDOORS

Challenge//

Make Email Marketing Great Again

Solution//

Fidelitas took over a stale email list that hadn’t been nurtured in some time for Lightspeed Outfitters. Fidelitas implemented fresh content, new designs, and special promotions to drive an increase of over 1,100% in year over year traffic to LightspeedOutdoors.com while setting new records for email-driven sales at the company.

Challenge//

Create A National Campaign To Increased Customer Engagement

Solution//

Fidelitas selected seven key markets and hid adventure-pack gift bundles to be found via GPS locations that were announced through Lightspeed’s Facebook page. Fidelitas Development engaged local news outlets in all 7 cities to create buzz and excitement in the communities. Fidelitas secured published media coverage for Lightspeed that reached an estimated audience of more than 2.4 million potential viewers. Lightspeed’s Facebook page posted its largest month-over-month gains of all time, and achieved a 1.9 million potential viewer reach through their social campaign elements.