We’re excited to announce our upcoming expert panel featuring our CEO + cofounder, Darshan Kaler and the Director of Marketing Analytics + Technology at C3 Presents, Eric Klein. These experts in data-backed marketing for events are sharing their insight with the sports industry at the Sports & Entertainment Alliance in Technology (SEAT) conference in Atlanta on July 18, 2017 at 2:30PM.

What You'll Learn:

Selling tickets, engaging fans and winning sponsorships… sound familiar? See what the sports industry can learn from music’s biggest players in this behind-the-scenes presentation into marketing for music festivals like Lollapalooza, Austin City Limits and more. Here's what you'll learn:

How to engage fans, collect fan data and segment customers into stages of the sales lifestyle

How to personalize your fan experience to improve retention and referrals to friends of fans

How Lollapalooza, Bonaroo Festival and more earned over 147X ROI on their social ads

Who is Speaking:

In our panel, we bring together two fan-based marketing powerhouses to discuss what sports can learn from their success with data-driven marketing for music festivals: