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Twitter has launched a new
music system allowing people to play and send their favourite tracks as
tweets, as the company seeks new to keep millions of users hooked on the
microblogging service.

The company’s music service, which can be used through a dedicated app on
mobiles or through the web, displays songs that friends are listening to and
makes recommendations based on the artists a Twitter user follows.

Twitter’s move is the latest from internet companies and social networks,
including Facebook and Apple, to attract and retain users with music
services.