BITE BACK 2030 HAS LAUNCHED

Bite Back 2030 is on a mission to achieve a world where every young person has the opportunity to be healthy and this youth-led movement aims to halve childhood obesity in the UK by 2030.

The founders, Jamie Oliver and Nicolai Tangen, realised it was time to tackle the issue of obesity from a different angle, by amplifying the voice of young people to help tackle the power of the food industry. Young people are consistently exposed to high levels of unhealthy options on the high streets, schools and screens and the Bite Back launch film shows the significant influence that marketing and advertising has on them and its power to maniupulate food decisions on a sub-conscious level.

Bite Back 2030 has our support at School Food Matters, and you can join the movement by following @BiteBack2030 on Twitter. Also have a read of some of the inspirational stories from the young people who are biting back!