Tara Garnett, the report's author, warned that campaigns encouraging
people to change their habits voluntarily were doomed to fail and urged
the government to use caps on greenhouse gas emissions and carbon
pricing to ensure changes were made. "Food is important to us in a
great many cultural and symbolic ways, and our food choices are
affected by cost, time, habit and other influences," the report says.
"Study upon study has shown that awareness-raising campaigns alone are
unlikely to work, particularly when it comes to more difficult changes."

This is in the UK, so I'm guessing the Nanny government will be happy to oblige. The National Farmers' Union response?

However, the National Farmers' Union warned that its own study, with
other industry players, published last year, found net emissions from
agriculture could only be cut by up to 50% if the carbon savings from
building renewable energy sources on farms were taken into account.

The
NFU also called for government incentives to help farmers make the
changes. "Farmers aren't going to do this out of the goodness of their
hearts, because farmers don't have that luxury; many of our members are
very hard pressed at the moment," said Jonathan Scurlock, the NFU's
chief adviser on renewable energy and climate change.

Moar subsidies pleez!

The article has a before and after of what your weekly menu would look like after Nanny put it's foot down...on their throats. Let's just say, maybe it'll take the government denying the Brits their bangers and mash and their clotted cream to make them take back control of their government.