Using fudge to create a distinctive personality

We were in business 16 years before we put in the Calico Fudge Program. Up until that time we had tried and tried to give our store a personality, but couldn’t. It does now! We felt so badly because we waited so long to put in the program. It has helped us double our entire store’s sales by drawing more people in. We get many repeat customers yearly for the fudge, who then buy our other merchandise too!