Wednesday, 22 August 2012

“3 Steps to Build Your Brand” - Professor M.S.Rao

"Even individuals need to develop
a brand for themselves .... Whatever your area of expertise, you can take steps
to make people think of YOU when they think of your field." - Accelepoint
Webzine

Everyone craves for building their
brand. But very few people are aware of the tools and techniques essential to
build their brands. Here is a three-step process to build your brand:

Excel as an expert. To become an
expert, focus on your passionate area.Find out your innate talents rather than focusing on skills.
Talents are inborn which people acquire from their parents. People have
talents by birth.They must spot
their talent and tap it. Then they have to focus clearly on their goals
and build skills around their inborn talents. In this way, they can grow
as experts.

Share your knowledge with others.
You cannot reach out to entire audience physically.Hence, you must author books in your
area of interest so that you can reach out to the world. You can also blog
articles in your area.

Interact with people in your core
area. When you interact with people they will pose questions about your domain
knowledge. You can do research in those areas and improve your knowledge
base. This physical interaction builds connections with others thus
enhancing your visibility.

To summarize, focus on your talents
and build skills around it; share your knowledge through your books; and
interact with likeminded people to grow in your area of interest to build your
brand.

"Branding demands commitment;
commitment to continual re-invention; striking chords with people to stir their
emotions; and commitment to imagination. It is easy to be cynical about such
things, much harder to be successful." - Sir Richard Branson, CEO Virgin

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About Me

Professor M.S.Rao, Ph.D. is the Father of ‘Soft Leadership’ and Founder of MSR Leadership Consultants, India. He is an International Leadership Guru and an internationally acclaimed leadership educator, executive coach, speaker, and consultant. He is a sought-after keynote speaker globally. He has 36 years of experience, and the author of 36 books including the award-winning ‘21 Success Sutras for CEOs’ URL: http://www.amazon.com/21-Success-Sutras-Ceos-Rao/dp/162865290X. His award-winning book 21 Success Sutras for Leaders URL: http://www.amazon.com/21-Success-Sutras-Leaders-ebook/dp/B00AK98ELI was ranked as one of the Top 10 Leadership Books of the Year – 2013 by San Diego University, USA URL: http://www.sandiego.edu/soles/departments/leadership-studies/thought-leadership/book-award.php. His award-winning book Success Tools for CEO Coaches: Be a Learner, Leader, and Ladder http://www.amazon.in/SUCCESS-COAHES-LEARNER-LEADER-LADDER/dp/9351102491 is the Community Award Winner for 2014 by Small Business Trends, USA. He is passionate about serving and making a difference in the lives of others. His vision is to build one million students as global leaders by 2030