Belif is the most truthful and sincere Korean cosmetics brand that you have ever come across. It leverages the knowledge and traditional herbal processing method passed down from a British herbalist since 1860 to create a cosmetic line formulated with superb ingredients and efficacy for the skin. Belif hit today, bringing its best-selling moisturizer — in fact, the top-selling beauty product in department stores, period — along for the ride.