NRF: Point-of-decision signage from MicroSigns

Jan. 20, 2009

At NRF 2009, MicroSigns introduced its 3.5-inch Microplayer interactive color displays. The small screens enable cell phone retailers to manage planograms and marketing at individual stores from one central location. The screens record touches as customers browse features and can provide immediate data to carriers on which items are receiving the most attention.

Sport Chek's new flagship store in the West Edmonton Mall provides consumers with access to world leading digital technology, an unparalleled array of leading brands and products, and a personalized shopping experience that connects consumers to the sports they are passionate about like never before.

The fitting room is the crucial place where a customer decides whether to make a purchase. But most of the time, the customer is alone behind a curtain when that decision is made, without support or assistance from the retailer....

Nanonation CEO Brian Fairfield demonstrated the company's new interactive entertainment system, designed for use in restaurant and retail environments, at this year's Consumer Engagement Technology World event.

Swedish sailing team Artemis Racing was a challenger for this year's America's Cup sailing race in San Francisco Bay, but onshore it was another team that came together to create a digital signage win at the America's Cup. Artemis Racing...

Amanda Collins, Customer Experience Manager for AT&T flagship store in Chicago, gave a presentation at this year's Retail Customer Experience Executive Summit in San Diego. In this video, she talks about how AT&T utilizes interactive display technology and the physical makeup of the store to create a unique shopping experience.

Office supply chain Staples recently announced the launch of its omnichannel prototype stores that feature endless-aisle kiosks and digital signage. The in-store solution allows customers to replicate the online shopping experience of one of the country's largest Internet retailers within the company's brick-and-mortar locations.