Jabong narrows down gross loss to 46.7 crore in 2015

Online lifestyle retailer Jabong has narrowed down its gross loss to Rs 46.7 crore for 2015 on the back of lower level of discounts.

The gross loss of the company stood at Rs 159.5 crore in 2014, the company's parent Rocket Internet said in an investor presentation today. The company's net revenue rose 7.1 per cent to Rs 869.1 crore for the reported year compared with Rs 811.4 crore in 2014.

"Gross profit margin improved by 14 pp (percentage point) driven by lower level of discounts," the company said. For the fourth quarter of 2015, the company's gross loss declined to Rs 1.9 crore as against Rs 45.9 crore in the same quarter last year.

In India, fashion is one of the largest and fiercely contested categories in the e-commerce space. Launched in 2011, Jabong offers more than 4 lakh products. The company said throughout 2015, it continued the development of its marketplace platform, enabling merchants to offer their products directly on its platform.