The aim of this study is to investigate farmer’s strategies and underlying factors regarding the increase of landholdings to create growth in the company. Farmland is an important resource in farming and is necessary for the production process. In prime agriculture land the competition is hard because of the high yields and farms growing in size. Strategies in companies are used to reach the companies goals and vision. With a competitive surrounding, strategy becomes more important otherwise the company might risk disappearing from the market.Case studies are the method used in this study. These case studies are based on three different farms located in Östergötland and where all three farms have increased farmland. The analysis is based on a theoretical frame of reference that includes theories related to strategies in companies, growth, competition and factors regarding increasing farmland.Conclusions in this study are that it can be difficult for farm companies to have a strategy affecting increasing farmland and these strategies are normally not planned for. A logical explanation for this is the surrounding environment that affects farmers and their possibilities for increasing farmland. The study also shows that increasing farmland normally happens in several steps instead of enlarging the farmland at one occasion. Important factors that influence the increasing farmland are supply and price on the farmland. Farmer’s social network, their properties, geographic location of the farm and the farmer’s age are also factors that influence an increase of farmland.This paper examines a relatively small unexplored research field and future studies might include younger farmers. Doing this might get another perceptive on the strategies and factors that affect increasing farmland.