'This is Adani': The $1.4 million advertising campaign

INDIAN mining conglomerate Adani has launched a $1.4 million national advertising campaign in a bid to quash the myths that are plaguing the controversial Carmichael coal mine.

"This is Adani" kicked off today with the new branding to circulate across TV, radio, newspapers and digital sites.

Adani Australia's chief executive officer and Head of Country Jeyakumar Janakaraj said the campaign showed the "real Adani".

"We will soon start the largest industrial project in Australia by an Indian company, an investment that will deliver 10,000 direct and indirect jobs, and an investment that will generate more than $40 billion in state and Federal taxes and royalties," he said.

"We have bought the bulk coal port at Abbot Point, opened a regional headquarters in Townsville, started the technical designing of our 388-kilometre rail line, granted significant supply contracts for rail lines to Arrium and sleepers to Austrak, and awarded the mine construction and operation contract to Downer Mining."

Mr Janakaraj said further contracts would be announced.

"But this is just one part of Adani's vision and plan for our future in this country," he said.

"That is why we are launching 'This is Adani' - to show Australia the real Adani and to share our vision and plan.

"We are about to become a major generator of solar energy in Australia to complement our status as India's largest solar power generator.

"We are also actively exploring agriculture business opportunities to supply millions of tonnes of pulses to India."

Adani has fought off repeated attacks over the last seven years by activists "who have an internationally funded war chest" of more than $100 million in a bid to stop coal mining.

The company has also been "falsely blamed" for killing the Great Barrier Reef, draining the Great Artesian Basin, threatening native flora and fauna with extinction, and choking people with toxic fumes.

"All of those fake claims have been levelled at Adani before we have even started mining and despite the fact our projects have passed every scientific test," Mr Janakaraj said.

"And every activist assertion that has been tested in the law courts of Australia has been found to be wrong at best and simply made up at worst."