Facebook Ad And Page Post Format Change: Just The Facts

Effective August 19th, Facebook will implement an update to their mobile news feed. Earlier this year, Facebook introduced a new “look and feel” for the social network, and mobile ads and page posts will now match that iteration with a few minor changes.

What Are The Updates To The Mobile News Feed?

The changes to the mobile news feed include fewer lines of primary text displayed on page posts and ads and a smaller aspect ratio. According to Facebook, “The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.” Primary text was reduced from seven lines to three and is followed by a “see more” prompt.

Why Is Facebook Making These Changes?

Facebook is deploying these changes to simplify and streamline their mobile format and improve the user experience. “This will help drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed,” said Facebook in a blog post announcing the changes. For marketers, it’s important to understand how these changes will impact the way ad images and text display for mobile campaigns.

About the Author

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Senior Marketing Communications Writer, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.