Tourism year perksDianping is an online tourism portal, much like Tripadvisor, that allows users to read about the history and culture of prospective travel destinations – including information about attractions, restaurants, hotels and shopping.

“There is little doubt that the launch of the tourism year has been essential to landing the Dianping agreement,” said Samuelsen.

Samuelsen’s trip to China will start off in Shanghai, where he will take part in the tourism event Denmark Day, before moving on to Beijing, where he will meet with his Chinese counterpart Wang Yi and other Chinese state officials.

Denmark’s trade with China was worth 120 billion kroner in 2015, and over 50,000 jobs in Denmark are directly tied to export to China.