@lemonsand @bluebottlejames @kevinrose i can’t remember where i went in austin, but i bet this is a good list:

March Madness is upon us once again, but not the American college basketball trope with the bracketology and the bubble teams. This madness, nay, lunacy, is the 70,000-plus-person invasion of Austin, Texas known as South by Southwest , the weeklong multimedia blowout turning anything resembling a street in ATX into a parking lot. It is a heaving mass of humanity. Young, sweaty humanity. And while the grumblings about the corporate takeover grow with each passing year (See: McDonald’s opening a food truck during the festivities in some weird attempt to gain cultural capital with Millennials), the fact remains the SXSW is one of the best places to catch all the new and cool things in the worlds of music, film, and comedy.