Billy Sims Barbecue wanted a new design that modernized it's football theme and would be much cleaner. Being a fast casual restaurant, the design needed to be simple, yet appear more premium than a quick service restaurant.
My menu design is half design and half engineering. Simple techniques like boxing and shadowing will guide the guest's eyes exactly where I want them to go. With guests getting their orders taken at the right side of the menu, I had to use strategic menu engineering to determine what profitable items need to be on the right side. The menu is now easy to understand and will streamline the line of guests.