Timing means different things to different people. In the corporate setting it can mean different things to different lines of business. Things can get complex quickly if timing isn’t a commonly understood concept for a project, initiative or deal. We often hear about the concept of runway. “How much runway do we have for this idea/business/startup/project/funding/etc.” Timing plays in our lives and in our biz world just the same. What does your buffer need to look like?