Suhel sits on the global advisory boards of British Airways
and Cavendish and on the regional boards of Citibank India, Coca Cola India, Star TV and
[[Sixt] Cars.

He has addressed the International Executive Committees of
companies such as American Express, BMW Foundation and Renault on ‘Understanding the Indian
Consumer’.

Suhel has published several papers on `The changing Indian
Consumer':Suhel has also written extensively on the impact of
advertising and its linkages to societal influences such as
religion and culture. In February 2002, Suhel’s first book `In your
face’ was published. More recently, Suhel has been commissioned by
Penguin India to
write a book which is tentatively titled `The Indian Mindset’: this
will be the first Indian marketing book to be published by Penguin
India. Suhel has also just finished a book `Of roots and wings': 50
years of Indian
Airlines.

Suhel is an alumnus of the AMP of Harvard Business School as also
member of the Harvard Business School Consultants Club and is
active on the Delhi theatre scene and has acted in several plays
and films (by Satyajit
Ray, Mrinal Sen)
as also has represented India at the University of Oxford in Debating.
He is also the Founder of both the Calcutta and the Delhi Debating
Society and Concern for Delhi. Suhel has also been a Rotary
International Scholar as well as the Founder of the Rotaract
and Interact Clubs in Calcutta.

Suhel is on the Board of Advisors of Deepalaya, the Neemrana
Foundation and the Max Foundation.

Suhel has also been nominated as a Trustee on the India Brand Equity
Foundation by the Government of India: IBEF is the apex body
responsible for creating a vibrant Brand India. Suhel is the Chairman of the
National Marketing Committee of CII for 2009-10.