Why Article Marketing Is So Powerful For Traffic Building

By Expert Author: Philip Johnson

If you have read many of my articles before, you will know that I am a huge fan of article marketing. I believe that marketing articles is the best way to promote products on the internet. You really can't find any other traffic source that is so high quality. Articles are great for many reasons. Here are just a few:
Articles teach people about topics they are interested in. If someone wants to learn something, they go to Google and type in a keyword. They then find your article about the topic they were interested in. If they like what they read, they will most likely learn more about you and the products you promote. I just love it when I get an email from someone who joined my mailing list through one of my articles. These people are eager to learn, and are much more likely to implement the marketing techniques I teach and get results from doing so.
Article marketing spreads virally. The internet is a big place. If you are writing articles often, you will be establishing yourself as an expert in your niche. And if you decide to become a full-time writer, people will most likely find your articles more than once. This will tell them who the leader is in your niche. Wouldn't you just love to know that your articles are being read by thousands of people from all over the world? This kind of leverage is powerful. If you're building a mailing list, you can increase your sales conversions just by writing articles.
People who read an article are in a better state of mind. When someone reads your article, they get a general idea of what you can teach them. If someone clicks an ad they see on Google, they are most likely just curios. But if they read your article, it is because they need help. If they like your article, do you think they will do business with you? Well, that depends. Are your articles informative? Do they offer value and insight? These things are important if you ever hope to succeed with article marketing.
I will never stop writing articles because I know that they are responsible for my success online. I'm involved in many different topics online, and if I never took that first step of writing my first article, I wouldn't be where I am today. I am so grateful for the traffic articles bring me.