And After All The BDS Against SodaStream What Happened?

Brian of London is not the messiah, he's a very naughty boy. Since making aliyah in 2009, Brian has blogged at Israellycool. Brian's interests include electric cars, world peace and putting an end to world hunger.

SodaStream — the Israel-based industry leader, which began sales in the United States in 2009 — reported that annual sales worldwide rose to $436.3 million in 2012, from $289 million in 2011. According to Yonah Lloyd, president of SodaStream International, the company sold about 3.5 million machines last year. Because of its nimble approach to manufacturing, SodaStream landed on Fast Company magazine’s “World’s 50 Most Innovative Companies” list for 2013, alongside Apple and Google. (The company has also attracted unwanted attention, including a boycott, because some of its plants are in the West Bank.)

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