"Think you need to be an expert to help your clients with SEO? You don’t! Here to explain the simple foundation you can and should create for your clients is Kate Toon, an award-winning SEO copywriter and SEO consultant.

Today she’s sharing the 5 fundamental components of a website’s SEO foundation and why every web developer needs to provide these for their clients.

[And remember to download Kate's free checklist at the end of the show notes!]"

We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human!

So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human!John is someone I’ve been following for a long time, he provides excellent advice and answers to people all around the worlds so I’m super happy to have him here on the show.

Today John is going to be answer questions from students of my SEO ecourse, and I LOVE SEO community as well as giving us exclusive insight into what Google has planned for 2017.

So if you want the inside track on all things Google this is the show for you!

Tune in to learn:> Whether Google really wants to penalise websites.> What impact does Social media have on SEO.> How often you should update your pages and posts.> Do exact match domains impact ranking.> Why doesn’t Google use my Meta Descriptions.> Is it better to get lots of links from one domain or from multiple domains.> What’s the best long term SEO tactic.> Are Wix websites good for SEO.> What are the common SEO mistakes most websites make.> John’s one piece of advice for small businesses> What Google has planned for 2017.

#SEOTOOLSIf anyone is considering investing in some SEO tools I HIGHLY recommend you listen to this pod first.We compare some of the well know tools:> SEMRUSH> MOZ> AHREFS> MAJESTIC> RAVEN> POWERSUITEAnd tell you which are our faves and the pros and cons of each.

In today’s episode we’re talking all about optimising your website to make it a better experience for your customers.

We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting?This could be to do with having a confusing website that the users struggles to understand.

According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out why and fix the problems.

Tune in to learn:> How user journeys work> Great tools to track your customers’ journey> Common user experience mistakes> Our tips on how to improve the user experience on your site> Which questions you should be asking your users

NEW POD: 6 essential ways to market your copywriting business - Part 2

We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that are in business so it really is essential but what should you spend your time on?

Tune in to part two to learn about:

Running your own eventsContent marketing to develop yourself as an authorityOur best tips to succeed at your content marketingEmail marketing – what you need to knowDon’t forget that in part 1 we also covered:

The importance of branding and how to make yours work hard> Social media marketing >Networking (on and offline)