The first ad that Swarovski has launched in Italy is a luxurious, all-Italian production. Directed by Paolo Zambaldi and produced in collaboration with Luchino Visconti di Modrone’s Enormous Films, the ad boasts a gorgeous star of international fame:Eva Riccobono.

The Sicilian supermodel is followed by the camera on a journey (using a lift) in search of the perfect look. The jewellery, despite the changes of outfit, are always the centre of attention. On the first floor, the incredibly elegant Eva wears a pendant earring and crystal necklace parure – plus one of Swarovski’s iconic pieces, the Nirvana ring. On the second floor, Riccobono has a metropolitan, contemporary look. The suspense increases gradually as the lift goes up, with the brand new men’s collection from the Austrian firm featuring too.

The ad will go on air from 13 May 2012 and will be launched during the opening of the brand’s new Milan store in Corso Vercelli.

The new Swarovski TV campaign, aired in Italy on May 13th starring the actress and top Model, Eva Riccobono.
Inside a crystal elevator, Eva is looking for different dresses knowing that ... the jewels fix the looks for every dress and in every moment of the day.
Check out the new spot!
Swarovski, the style of a Woman