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Professionalizing your Business—Part One

Professionalism is absolutely critical to the success of any service business. If you appear more professional than the next installer, you will get more referrals and repeat business...period. This will be the first of several blogs discussing, not only maintaining a professional demeanor on the jobsite, but also a professional appearance through advertising, bids and invoices, and customer interaction.

Common Sense, Personal Appearance: I worked in a nearby hospital for the better part of one winter a few years ago. It was a great contract installing loads of commercial vinyl and carpet. A helper of mine chose to wear a "Mr. Zog's Sex Wax" t–shirt one day that made me look bad and nearly got him banned from the job. I play hockey, so I realize that "sex wax" really is "the best for your stick," but the little old lady who read the shirt in the hallway didn't know anything about hockey, and didn't think the shirt was at all appropriate. I agreed with the superintendant on the job and asked my helper to wear the shirt inside–out for the remainder of the day. My uniform for work is very simple. I wear a solid color pocket t–shirt, and jeans. In this business, it is impossible to avoid stained jeans, but holes are undesirable to customers. Also, it should be common sense, but when you show–up at the job site, avoid smelling of last night's booze and save the "B is for Beer pong" hat to impress your buddies on your day off. One more thing, there are some very funny cell–phone ring tones out there, but be sure yours is not going to offend a customer if it goes–off while you're working in their home.?

About the Author:
Scott has several years experience in the flooring industry

Comments (55)

Camille posted on: August 27, 2008

How true this is! if you are a craftsman not a pro, Fake it til' you make it. Someone who shows up looking like I should hide my valuables is never impressive and won't get an opportunity for their work to speak for itself.Someone who is not well put together just doesn't impress no matter what kind of job they are doing. I don't want someone to show up in a suit to lay my tile but I don't want to be insulted by their t-shirt, look at their plumbers crack, worry that the floor will be dirtier once they get on it, or need to start the fan because their body odor is offensive BEFORE they even start the work. GOOD GOD MAN WEAR SOME B.O. JUICE! Body posture says it all. Stand professionally. Make eye contact. Have a notebook and write down what I'm saying. I want to know you're trust worthy and that you really care before you start the work. A salesman is a salesman and there is a lot more to being hired back than just doing a good job on the floor. Cool BlogJust a gal who likes quality

Christopher posted on: September 5, 2008

Camille, I could not agree more! I spent a whole day trying to shield my eyes from my installers "plumbers crack". Talk about unprofessional! The job was done well, but regardless, I would not invite that guy back into my home. I should not know what your crack looks like by the time you leave!! lol

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