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Dolby Atmos transports you with moving audio : crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience that puts you inside the story.

OLED Goes with Everything

LG OLED TV with AI ThinQ® has a head-turning design that elevates a room's aesthetics while complementing any home décor. Its sleek, incredibly slim form factor is ready for unobtrusive wall-mounting or tabletop placement.

World's Number 1 OLED

Movies, sports, games and more come to thrilling new life with the perfect black and intense color of the LG OLED display. LG OLED TV with AI ThinQ uses the latest panels, with brighter, self-illuminating pixels that truly deliver the Best. TV. Ever. In fact, all existing OLED TVs come from LG.

Premium Content Choices

LG OLED TV with AI ThinQ® features comprehensive support of major high dynamic range formats including Dolby Vision HDR from the cinema, as well as HDR10 and HLG, both with LG's advanced tone-mapping technology that provides scene-by-scene optimization.

Gallery Mode

Bring the wonders of the world to your space with Gallery Mode. Breathtaking photos are updated seasonally by TripAdvisor and are accompanied by music. Just say the word for seasonal beauty.

Features:

LG ThinQ® AI Google Assistant

LG 9 Intelligent Processor

LG OLED Display

4K Cinema HDR

Dolby Atmos®

SUMMARY

Diagonal Class

77 inches

Diagonal Size

76.8 inches

PICTURE QUALITY

Resolution

4K Ultra HD (3840 x 2160)

Processor

9 Intelligent Processor

4K Cinema HDR

Yes

Infinite Contrast

Yes

Pixel Level Dimming

Yes

Ultra Luminance

Yes

Intense Color

Yes

Billion Rich Colors

Yes (10-bit)

True Color Accuracy

Yes

Wide Viewing Angle

Yes

4K Upscaler

Yes

AI TV(ARTIFICIAL INTELLIGENCE)

LG ThinQ® AI

Yes

Google Assistant

Yes

Google Home Compatible

Yes (Google Home device sold separately)

Amazon Alexa Compatible

Yes (Amazon Alexa device sold separately)

Intelligent Voice Recognition

Yes

SMART TV

Operating System

webOS

Magic Remote Control

Included

Universal Control Capability

Yes

Gallery Mode

Yes

LG Content Store (App Store)

Yes

Full Web Browser

Yes

Channel Plus

Yes

SMART SHARE

Screen Share

Yes

Content Share

Yes

AUDIO

Speaker System

2.2 Channel

Output Power

40W (WF: 20W)

Dolby Atmos®

Yes

DTS Decoder

DTS-HD

Bluetooth Audio Playback

Yes

LG Sound Sync

Yes

CONNECTIVITY

Wi-Fi® Built In

Yes (802.11ac)

Bluetooth®

Yes (4.2)

Wi-Fi Direct

Yes

IP Control

Yes

Simplink (HDMI CEC)

Yes

Tuner

ATSC, Clear QAM

INPUTS & OUTPUTS

HDMI (HDCP 2.2)

4 (1 rear, 3 side)

Audio Return Channel Support (via HDMI)

Yes (HDMI 2)

USB V 2.0

3 (2 rear, 1 side)

RF In (Antenna/Cable)

1 (rear)

Composite In

1 (rear)

Ethernet

1 (rear)

Digital Audio Out (Optical)

1 (rear)

RS232C (Mini Jack)

1 (rear)

POWER

Power Supply (Voltage, Hz)

120Vac 50-60Hz

Standby Mode

0.5W

WALL MOUNT

VESA

400 x 200

ACCESSORIES INCLUDED

Remote

Magic Remote Control (AN-MR18BA.AUS)

Remote Control Battery

Yes

Power Cable

Yes

User Manual

Yes

E-Manual

Yes

DIMENSIONS/WEIGHTS/UPC

Without Stand (WxHxD)

67.8" x 39.0" x 2.2"

With Stand (WxHxD)

67.8" x 41.4" x 10.0"

Shipping (WxHxD)

74.6" x 44.5" x 11.2"

Without Stand Weight

65.9 lbs

With Stand Weight

80.5 lbs

Shipping Weight

109.1 lbs

WARRANTY/UPC

Limited Warranty

1 Year Parts and Labor

UPC

719192620957

Extended warranties are usually very inexpensive and can save you thousands in the future.
It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be
large, heavy, and expensive and you probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new
electronics
should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

When it comes to buying new
electronics for your home,
there are a lot of choices available to you. We merchandise our store with careful consideration, striving to carry the appropriate variety of the best brands available today. We know everything about our products and are eager to help you find anything that fits your unique needs. Let us help you find your perfect match in size, features, price, and style.

Finding the right
electronics
can be a daunting task, but one well worth the effort. You'll use your new
electronics
often, and they add value, style, and convenience to your home. Make sure you have the right information to help you make these important decisions. Shop with experts who can show you the best selection available and answer all your questions; come see our inventory of the latest trends and the most dependable manufacturers.

Because we know our products inside and out, our service doesn't end with your purchase. We have long standing relationships with the most popular manufacturers and all the product knowledge to help you maintain
healthy efficient electronics
for the duration of their lives.

Shop where you can see the finest selection of the best products available today to match your budget, needs, and style. Shop where experts can guide you through the myriad of options available and can answer your every question. Shop where you get exceptional service for the life of your
electronics.

Come shop with us!

4.7

out of 5 (50 Reviews)

86% of reviewers recommend this product.

Splendid Picture

Submitted by Hdw2402 -
9/11/2019

I am overall very pleased with my new LG 77 OLED TV The picture is splendid and the features are customer friendly. The only downside hence 4 stars instead of 5 is the volume: it requires me to ramp up the volume on my sound bar to maximum -- or close to it -- depending upon what Im playing on the TV as opposed to my previous TV 65 connected to the same sound bar which required a lot less volume. Ive tried various setups to no avail. Thus I am very happy with the TV in all respects except for the issue with the volume level.Originally posted on lg.com

Yes, I recommend this product

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Amazing TV

Submitted by Fireball Paul -
8/9/2019

Ive had this for about a month now. I am amazed of how nice the and clear the screen. 4K movies are like 3D. Best TV on the market.Originally posted on lg.com

Yes, I recommend this product

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Fantastic Picture Quality

Submitted by Temptfate -
7/27/2019

Perfect black levels accurate color and a bright-room picture. Super-slim panel.
It is a beautiful television. The only downside is that the TV reflects absolutely everything. In any even remotely dark scene you will see the reflections which are incredibly distracting.Originally posted on lg.com

Yes, I recommend this product

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perfect

Submitted by lkmd -
7/25/2019

Two months now and the picture is great. No. BS Samsung software so It is easy to use and. program.Originally posted on lg.com

Yes, I recommend this product

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Best TV thats still affordable

Submitted by Osuplaya90 -
7/22/2019

This is the best looking TV Ive ever seen. Inky blacks is a real thing. Coming from a Samsung I was worried about wanting it brighter. Ive been pleasantly surprised. I followed calibration settings off of RTINGS.com and made 1-4 tweaks after that. My Wife even says it looks incredible.Originally posted on lg.com

Yes, I recommend this product

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Greatest TV ever

Submitted by Anthonyr1122 -
7/14/2019

My third OLED EF9500 E6 this is far the best one yet No other TV can match its black levels and picture qualityOriginally posted on lg.com

Yes, I recommend this product

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THE BEST

Submitted by LAMECHOPS -
7/9/2019

I JUST RECEIVED THIS TV IN THE 77 IT WAS EASY TO SET IT HAD IT MOUNTED TO THE WALL WITH MY OLD SOUND BAR THAT WAS ALREADY THERE. THIS IS THE BEST TV I CANT WAIT TO GET HOME TO WATCH IT MY FIRE STICK AND WORKS AND LOOK GREAT BEAUTIFUL PICTURE GREAT INVESTMENT:Originally posted on lg.com

Yes, I recommend this product

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Best of the Best

Submitted by Barry K -
6/19/2019

This TV has been dreamed about for forever and the reality is as good as the dream. The OLED screen produces the best picture imaginable. The 77 model is perfect for my viewing area. I hope that it will be the center of attention for years to come.Originally posted on lg.com

Yes, I recommend this product

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WOW LGs OLED Top Notch

Submitted by RobK57 -
6/16/2019

I purchased another LG OLED after enjoying the 65 B8 for over two years now enjoying the 77 C8 model.
Picture quality is phenomenal and black is really black.
Owning two LG OLEDs with no service or technical issues has been a good experience.Originally posted on lg.com

Yes, I recommend this product

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Everything is great except

Submitted by Nelsonj6103 -
6/15/2019

Happy with my first LG TV up to now I have owned either Samsung or Sony.My only complaint is you do not offer an illuminated remote. When I am watching the amazing movie at night I fumble with the remote to pause the movie. Samsung has lite buttonOriginally posted on lg.com

No, I do not recommend this product

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My oled 77 c8

Submitted by Alnav -
6/12/2019

Ive only owned for a few weeks . The best picture ever. I know what the tv is capable of.Im only watching it threw cable provider So farOriginally posted on lg.com

Yes, I recommend this product

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Costly but well worth it.

Submitted by drfsf -
6/6/2019

I bought this product about a month ago and had it mounted to a wall in our living room. It is easy to operate and the remote accommodates most accessories. The color is brilliant and the picture is very clear. I added a Bose 700 Sound Bar Bass Module and Surround Speakers. Now I never leave my living room.Originally posted on lg.com

Yes, I recommend this product

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Best Overall Value in Premium TV

Submitted by Anton99 -
5/14/2019

As a long-time plasma TV owner I had not seen anything to compare with its quality until the OLED sets were introduced. After much research I purchased an LG 77C8PUA. It provides an outstanding picture out of the box. It also provided the most value for the money spent. Overall I am extremely satisfied with this purchase.Originally posted on lg.com

Yes, I recommend this product

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Not all features work on this expensive tv

Submitted by Rondilea -
5/13/2019

Looks good sounds good but the ARC function does not work on any home audio system. Booted the tv and amp used different new certified cables but yet it will not work had to plug all peripheral devices into the amplifierOriginally posted on lg.com

No, I do not recommend this product

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Nice picture

Submitted by justJJ -
5/3/2019

Pricy but I am pleased. Settings are almost too many for my to get but glad they are there.Originally posted on lg.com

Yes, I recommend this product

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Nice all around tv

Submitted by Jmgar -
5/1/2019

Just got this tv for my birthday and is awesome and easy to setupOriginally posted on lg.com

Yes, I recommend this product

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Really impressed

Submitted by Ishmael11 -
4/24/2019

Never had any LG products. Till I bought a TV the other day. Very nice. No problems. Awesome picture also was packaged very well.
Thanks LG
Ps now thinking about buy all my appliances LGOriginally posted on lg.com

Yes, I recommend this product

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Most of the time satisfied with purchase

Submitted by most of the time -
4/12/2019

I find that depending on a specific scene in a movie or TV show the picture becomes very dark to the point that I cannot make out what is happening. I have tried different modes of viewing but I cant seam to fix that. I set it to the default setting and that did not improve the viewing picture quality.Originally posted on lg.com

No, I do not recommend this product

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Beautiful picture

Submitted by Scalpelsc -
4/11/2019

I have owned quite a few high end TVs through the years but this one is the best It has beautiful depth of color. The blacks are truly black in any room lighting. The rest of the color spectrum seems to burst from the screen. This is the one to buy.Originally posted on lg.com

Yes, I recommend this product

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Perfect Home Theater Display

Submitted by djoberg -
4/2/2019

I have wanted an OLED ever since I replaced my plasma 3 years ago for one will only get PERFECT BLACKS with a self-emissive display. Now I am a happy and proud owner of the Best OLED on the market I sit back 8 from the 77C8 which gives me the immersive experience I want. The downside to this is a less-than-stellar viewing experience with many satellite broadcasts though the Alpha 9 processor does a very good job of up-scaling on channels with good source material. I simply cant describe the amazing visuals when watching one of my many UHD/HDR Blu-rays or when streaming 4K material. The BLACKS are obviously PERFECT the COLORS are pure eye candy and the CONTRAST is superb.
Before I close there are those who worry about IR or burn-in. I never had a problem with my plasma and with LGs preventive measures for burn-in one need not worry at all unless you PAUSE your display on a cable news channel with their infamous LOGO for hours on end.Originally posted on lg.com

Yes, I recommend this product

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Awesome picture quality and appearance.

Submitted by Michaelangeloroma -
4/2/2019

I bought this a month ago and have been amazed by picture quality. Design of tv is beautiful also. My concern is recently have watched and read about watching movies in 16x9 aspect ratio. Burn in resulting from watching in this mode. LG suggests to zoom picture viewing to avoid this burn in issue st this ratio. This cuts off the ability to see the movie as made to be seen. This is not a solution to me. I want to view as the picture makers intended to be viewed in the full wide screen 16x9 aspect ratio. Sorry but this is not acceptable for what this tv costs. Would have been excellent rating in every aspect if not for this.Originally posted on lg.com

Yes, I recommend this product

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Great picture

Submitted by lrepass61 -
3/28/2019

I bought this TV not sure about the amount of money I was spending compared with some other 65 TVs. Now I would say it was worth it absolutely its just like watching real life. The way you can adjust it to your liking is sweetOriginally posted on lg.com

Yes, I recommend this product

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Absolutely beautiful

Submitted by BrianRauch -
3/25/2019

Had this TV for a week now and all I can say is wow. It is beautiful. I came from a 60 Pioneer Kuro and was finally ready for a larger size. Easy transition with the perfect blacks.Originally posted on lg.com

No, I do not recommend this product

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Im Speechless

Submitted by Martell804 -
3/15/2019

Im So Happy I went with 77LG C8 The quality and craftsmanship of the TV is on another level this was a very big big decision when choosing this TV because of the size and also the investment but since Ive got it delivered to my man cave I have no regrets I am officially Switched completely to LG they have won me over fabulous productOriginally posted on lg.com

Yes, I recommend this product

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Great picture.

Submitted by SteveF60 -
3/11/2019

Fairly easy to setup. The picture quality is very good right out of the box. I have made minor adjustments based upon the theater environment and have been very pleased.Originally posted on lg.com

Yes, I recommend this product

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Outstanding experience

Submitted by arkey007 -
3/9/2019

Impressive TV. When watching 4K HDR programming it is like looking thru a window. The incredible range of tones and colors is unequalled. No regrets about getting this TV.Originally posted on lg.com

Yes, I recommend this product

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Example

Submitted by Bobby R -
3/5/2019

This is my second LG the first one was the 65 inch and I love it it now sits in my bedroom. I just cant believe the changes on my new 77 inch for the better. The colors the depth of the picture its like being there. And as far as the settings there much easier. I made a few changes in the settings. Everyone who comes over and see the picture are amazed. Great job LG This is the only television you will ever buy after your first purchase of oneOriginally posted on lg.com

Yes, I recommend this product

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Very good picture

Submitted by Gerd -
3/2/2019

I have been using it about a month or so and I like it ... The sound is good but does not get loud enough on some music shows ... on the other hand on many shows the background sound and music are so loud you cannot hear the voices of the actors very well ... No I do NOT have a hearing problem.Originally posted on lg.com

Yes, I recommend this product

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still learning

Submitted by Jimmy N -
2/16/2019

I have had the TV installed for about 2 weeks. The picture is wonderful. I have not had time to work all of the features and I am not sure if I need to have the TV calibrated. Looking for info on calibration if someone can fill me in on this it would be helpful.Originally posted on lg.com

Yes, I recommend this product

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Will wait for the 3D version

Submitted by StuckIn3DLand -
2/2/2019

I have many 3D discs and for the price this TV should support that format. Its an extraordinary TV otherwise. If LG could come up with a external 3D emulator or processor or modify the firmware to somehow support a 3D signal Id consider it.Originally posted on lg.com

No, I do not recommend this product

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65 versus 77 OLED TV

Submitted by Phronesis -
1/26/2019

I have a 2016 LG OLED 65. It is a terrific TV. I just purchased the 2018 77 OLED. What an upgrade. Aside from the larger picture the 77 is noticeably sharper and more saturated in its color presentation. Colors jump off the screen and shadow detail and blacks are amazing. Frankly it is breathtaking in all formats SD HD and 4K. You find yourself sort of calmly mesmerized by the picture gazing at it wide eyed and in a trance for minutes on end. It looks good on the wall razor thin and with no bezel. No logos. Simply put the 77 OLED while pricey is worth the cost. It has no weaknesses none. While the 65 OLED impresses the 77 OLED stuns. Do yourself a favor: pay the extra money and buy the 77 OLED. You will not regret it.Originally posted on lg.com

Yes, I recommend this product

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Overall wonderful TV

Submitted by JKLo -
1/12/2019

I love this TV the clarity sharpness of color when watching a movie or local channels you feel like you are part of the environment Money well spendOriginally posted on lg.com

Yes, I recommend this product

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WOW What a picture AMAZING

Submitted by THURMON -
1/6/2019

The picture is so realistic. Its like you are right there looking through a crystal clear window. The colors are so brilliant they pop off the screen.Originally posted on lg.com

Yes, I recommend this product

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Fantastic picture

Submitted by Boskone -
1/5/2019

A fantastic picture even when upscaling 1080p shows. Playing 4K movies makes it seem like the action is going to jump off the screen. Just wish there was more broadcast of sports in 4K NFL. A friend and myself wall mounted ourselves no problem. Just wish there was an easy INFO button to display what the TV thinks the video stream is coming in at.Originally posted on lg.com

Yes, I recommend this product

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Excellent picture but manual?

Submitted by clwdallas -
1/1/2019

Excellent picture with true 4k and blackest of blacks. However detailed and understandable owners manual missing. Internet version inadequate. With the myriad features on the 77 inch set manual needed.Originally posted on lg.com

Yes, I recommend this product

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Love the Picture

Submitted by Steve1955 -
12/30/2018

I was upgrading my old TV and researched YouTube and found L.G. OLED 77 TV. The picture quality is over the moon and setup was a snap.Originally posted on lg.com

Yes, I recommend this product

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Best TV experience ever.

Submitted by Plad -
12/29/2018

Unbelievable picture in cinema and vivid modes. The AI features are amazing. The picture quality and plethora of viewing selections make it hard to turn this TV off.Originally posted on lg.com

Yes, I recommend this product

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When it works

Submitted by Upickit -
12/28/2018

Bought this in oct.2018when it works its greatif u go to one of the icons at bottom of screen to watch something then go back to live tvit takes forever to get live tv
Trying to cancel the voice on the remotewhich was very annoyingthat took how many phone calls to customer serviceOriginally posted on lg.com

Yes, I recommend this product

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Auto-dimming function needs to be fixed

Submitted by mikeds1975 -
11/30/2018

I felt very fortunate to be able to purchase this set back in August after reading the many glowing reviews about the picture quality. While the picture is indeed excellent it has unfortunately been overshadowed by a major issue with the internal Auto Brightness Limiting ABL function. While watching a wide range of HDR content across multiple sources/components the brightness level of certain scenes/shots will noticeably fade in and out based on the brightness content relative to the previous outgoing scene/shot. It is especially noticeable during brighter outdoor daytime scenes/shots. This is apparently a function built into all OLED sets to protect the screen and prolong the life of the TV but it seems like LG got the algorithm wrong for the C8 line and there is a very noticeable half second lag when it kicks in.
Some viewers may not notice or care about this issue but I have a feeling that at this price point many potential buyers are as critical about their viewing experience as I am and will not be happy with the prospect of constantly seeing this. I find it distracting to the point that it takes me out of any programming Im watching and focuses my attention back on the problem.Originally posted on lg.com

No, I do not recommend this product

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Good picture will not last

Submitted by Kpl9988 -
11/27/2018

This is such a great picture but beware of burn in issues. This is something not covered under warranty or even extended warranties which is rediculous for something that costs so much. I will not buy another OLED until manufacturer s include something in their warranties about burn in. For casual use this is a fine television but for gaming or football watching it will have issues down the line.Originally posted on lg.com

No, I do not recommend this product

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Exquisite picture

Submitted by Alohajeff -
11/21/2018

We purchased the first 4K that was available five years ago and saw a significantly better picture However our new LG OLED is a substantial leap over that tech that we will enjoy for me for years to comeOriginally posted on lg.com

Yes, I recommend this product

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Excellent TV

Submitted by alan278 -
11/4/2018

I cannot compare to competitive products as I do not have them and would not trust observations made in an uncontrolled glaring fluorescent store. But as a replacement for a 10 year old high-end projector it is great.
Its a smaller image but great picture. The blacks are just - wow. Great image from any angle.
I feed my HDMI sources direct into the TV and audio out via HDMI ARC to a receiver which works fine. Sometimes I think there may be some A/V sync issues with that method but nothing that has been bothersome. The audio seems ok from the TV itself but obviously much better from a separate quality 5.1 channel system.
I still use the TVs remote on occasion but Ive been able to get my universal remote programmed to control the TV.
So clearly deserves the accolades it has gotten. A top-notch TV for sure. Relatively thin and light for its size and an amazing picture. Even upconverting SD or HD content to 4k seems to work very well. And the tru-motion can be turned off which is my preference.
a little bonus - a type of screensaver - the gallery gives a good looking picture in frame and the very thin bezel makes it look like a piece of art on the wall.
A couple of extras seem not to be perfect for me - but they are not important and there are easy work-arounds.
HDMI CeC is way too slow with my Nexus Player that normally responds to a Bluetooth remote but thats probably the device. Havent tried it on other devices and it can be turned off so thats fine.
There could be better software - Netflix occasionally loses signal could be my internet connection but doubtful - im wired gigabit and running over 300Mbps and have not experienced that on other streaming devices although they are not 4k hdr.
Also the ability to play video files on my NAS is there but limited. But WebOS is just a bonus feature and of course an external streaming box can be used. And it typically works fine for both Netflix and Amazon. I dont use others very muchOriginally posted on lg.com

Yes, I recommend this product

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Amazing picture

Submitted by Scalpel -
10/9/2018

This TV is amazing. The blacks are truly black and the colors are vibrant and pop. I believe this the best 4K TV on the market.Originally posted on lg.com

Yes, I recommend this product

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Excellent picture quality

Submitted by Niko Storm -
10/7/2018

Bought this television 2 weeks ago. When I first turned on the set the picture blew me away And it still does to this day. Much better than LCD televisions.Originally posted on lg.com

Yes, I recommend this product

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77C8

Submitted by sillysally -
9/19/2018

Of the three LG OLEDs I have had 65EF9500 65C7 77C8 my two week old 77C8 is by far the best LG OLED.
The only downside is not LGs fault but Calman Spectracal 3DLUT AutoCal for HDR and DV. Your still better off doing a manual calibration.Originally posted on lg.com

Yes, I recommend this product

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Phenomenal set

Submitted by Pants -
8/10/2018

Couldnt be more impressed. Found calibration settings for my lighting environment online and this panel is gorgeous. FINALLY TRUE BLACKS Also dont believe what you read or hear about OLED brightness. This thing is WAY brighter than my 65 plasma that it replaced. If you are comparing the UHDs or other LEDs forget it. This display blows them awayOriginally posted on lg.com

Yes, I recommend this product

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The absolute best

Submitted by mbruce -
7/5/2018

Ive owned this for 4 weeks and I expected it to be the best TV available I have not been disappointed. While my expectations were high this product has excelled in every important area.Originally posted on lg.com

Yes, I recommend this product

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super sharp

Submitted by tonys303 -
6/15/2018

The sharpest TV ever. OLED is the best for color rendition and contrast.Originally posted on lg.com

Yes, I recommend this product

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Perfection

Submitted by Onetimephx -
4/3/2018

Price point is going to be great in this guy compared to years before. A9 processor is a huge game changerOriginally posted on lg.com

Yes, I recommend this product

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2017_2.0

Submitted by TV SALESMAN -
4/1/2018

In terms of processing and picture quality its not a lot better than the 2017 model. Its slightly better picture performance. The smart tv and UI features are improved over previous models. The AI is very quick to respond over previous generations and the compatibility to other smart systems lights security etc is awesome.
This is the tv to beat all TVs.Originally posted on lg.com

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