"Jala-jala is the local’s term for paradise and for those living in the province of Rizal in the Philippines, they regard Jala-Jala as the paradise tucked away in their province. As I got out of the vehicle, the view of the serene lake and Talim island caught my attention. I somehow understood why they call this place paradise." - claire

Thursday, February 11, 2010

Here's some good news for a change, especially for us, people of Jalajala Rizal.

We may not know it but in sitio Llano, there is a farmers' cooperative that has been a source of inspiration and pride. It's called Llano Farmers Multi-Purpose Cooperative, Inc. One of the products they produce is called Milk-O-Jel.

It’s leche flan! No, it’s gelatin! It’s neither leche flan nor gelatin but one will have a good taste of both and more. This is the Milk-O-Jel product of the Llano Farmers Multi-Purpose Cooperative, which bagged the Gawad Agraryo Award “Best Processed Food Product Award” (Sweets and Delicacies Category) during the 8th Agraryo Trade Fair held at the SM Megamall from June 3-7, 2009.

Milk-o-jel, a special blend of fresh carabao milk, sugar, and gulaman, food color and vanilla is one of the best-sellers of LFMPC. It looks like leche flan because of its yellow gold color topped with thick syrup but it also tastes and feels like gelatin when eaten. Aside from being a delight to people especially for those with sweet tooth, Milk-O-Jel is fortified with iron and carbohydrates. It can also boast as one of the innovative products available in the market today.

Llano Farmers MPC is a DAR-assisted cooperative in Jalajala, Rizal. Aside from Milk-O-Jel, the coop also produces fresh milk, fresh chocolate milk, pastillas de leche, and quesong puti. Last year, the coop received financial and technical assistance from NEDA, Philippine Carabao Authority, DTI, DOST, DA and the local government unit of Jalajala led by Mayor Elionor I. Pillas, to further develop their products.

At present, the construction of the processing plant for the dairy products is ongoing to answer the increasing market demand for Milk-O-Jel and other dairy products.

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And here's another story from NEDA

DAIRY DELIGHTS

If you happen to be in the vicinity of Rizal province, you will find a packet of farmers engaged in carabao raising.

The place is in Jalajala, Rizal. To oldies, it bespeaks of the many foregone memories when it was still under the now defunct KKK Program of the Ministry of Human Settlements. To the vetereran technicians, they called it “Saudi Arayat’ in reference to Saudi Arabia, local form since it seems far flung if you get to have this as your assignment. It is near Manila but, if you are lucky to be assigned there, you’d feel like in some remote places. Lights are not so common despite its proximity to geothermal plants. The land area is vast, but come to think of it, it’s mostly rocks and the river beds are dried up. Circling the Laguna de Bay on the south side, it’s lacking in activity. Not so many people could be seen except for some barrio folks with some goats lagging behind them. The teenagers are playing basketful, but they are quite a handful. By 5 in the afternoon, it seemed the sky has turned to grey with amber streaks of the sun already folding with the clouds in cover. Nothing could be as boring if you’d look at it. However, if you traverse some more kilometers after Pillia Rizal, you will see the town of Jalajala. In it, is a peculiar barangay of Llano. Some people have cows, goats and carbaos. They happen to comprise the Llano Farmers Multi-Purpose Cooperative, Inc. There are 90 members but only twenty of them have carabao holdings. The cooperative produces roughly a hundred liters of milk per day during peak season and the least is twenty liters during dry season. Farm gate price is set at Php 35.00/ liter.

They market their produce in the vicinity and goes as far as manila for special deliveries. This usually happens when there is a national Trade fair and cooperatives under the regional level are encouraged to participate.

As per Roxan Halili, the Chair of the Coop, at least 15 liters of carabao’s milk are sold to Tanay, Cardona and Morong towns in Rizal.

The very visible Board members are Roxan, he being the Chairman; Ms. Remedies Dreceho, Board in the dairy Division, Mr. Faustino Buenaventura, Chair, Audit and Inventory Committee and Mr. Zaldy Panguito, Chair of Elecom.

The wife of the Elecom Chair serves as their dairy processing technologist.

These officers albeit a few, have a grand dream of someday going great in their production. In it’s present ste, they are content with the traditional pasteurization method of preserving their produce. However, their ultimate dream is to go mainstream. So to fulfill this dream, they wanted a product that is homogenized. They aver that, homogenized products would appeal more to the mainstream market for fats could be broken down into smaller globules and eventually will lend a smooth flavor to their products when consumed.

The local government supports their vision of producing good quality product. The local council has granted funds to upgrade their local processing unit. They are into the process of looking for dairy equipment in this manner, a small scale homogenizer to improve on the quality of their products.

Another member is lucky to be seated in the local Sangguniang council. He is the one primarily egging the group to go for improved equipment. He is pushing the group to write and come up with their proposal and submit it to the local council. The is positive that the council will act on this in their favor. This is their ticket to more government support and opportunities for market linkage and networking.

To date, dairy delights products varies from : fresh carabao’s milk, choco flavored milk, milk-o-gel, lacto flan, yogurt in four flavors namely: strawberry. pineapple, mango and blueberry. They also prepare plain yogurt for the picky customers. The other line is on confectionery: that of Pastillas de Leche and yemas . These sweets are made from pure carabao’s milk and priced affordably for the buying public. They also have soft cheese or Kesong Puti to complete their line up.

So what are you waiting for? Visit their processing center and experience the Jalajala ‘s traditional carabaos milk products priced reasonably but tastes delightfully.

Enjoy every bit of bite of Dairy delights and help propel a towns’ dream of “One Town, One Product!”

Tuesday, October 6, 2009

Jalajala, Rizal celebrated the feast day of its patron saint, St. Michael the Archangel, last September 29. The day’s highlight, the D’Dalaylay Festival featured street dances participated by the people of Jalajala from its different barangay and schools in colorful, artistic and ingenious costumes.

With the onslaught of typhoon “Ondoy” in Luzon, particularly in the province of Rizal as the hardest hit area, still fresh in the minds of the people of Jalajala, we still celebrated the feast day of St. Michael as a way of thanking the Lord, through our patron saint, for sparing our town from the ravages of the destructive typhoon. Compared to the other Rizal towns, Jalajala doesn’t suffered the same fate the towns of Cainta and most especially, our neighbor towns of Pililla and Tanay, experienced. It didn’t even rain last September 29th.

In case you were wondering why we celebrate the feast day on September 29 and no longer in May 8, I’ve already told you about it HERE. Click the link in case you missed it.

All of Jalajala’s barangay and schools like the JaNa High (Jalajala National High School), SMPS and Greenfield Montessori School showcased their dances and costumes. Check out some of the pictures here, then click the Flickr link HERE.