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E-Marketing Performance Blog

Give Me a One-Way Link Now!

Posted on April 21, 2006 by Max Speed

So now you’re starting to realize that one-way links are the latest and hippest thing for your website since the Chia Pet and Pet Rock. There’s just one problem, how do you attain them? Start writing good quality articles (with your link in it) that are relevant to your industry, and send them to reputable “article sites” that have a corresponding category; OR, even better, find quality information-packed “industry sites” that accept relevant articles. Eventually you’ll start to establish relationships with webmasters to some great sites, who may like what you provided so much that they’ll ask for more. Once you start to establish these lucrative relationships, you can then have non-duplicated and original articles sent to these guys for even more link value.

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

It’s interesting that you put it that way, as most people would make that argument about reciprocal links, not necessarily one-way links. But I think you’re right in that link relevance is beginning to play a much more significant role in link value.

In my experience I’ve found that “non-paid” links are valued much more than the paid ones. I suspect that the google crawler, when reading your link, maybe searches for words like “add link, paid link, advertisement…” I would not be surprised.

I also try to have our text ads away from the AdSence ads on the site. Might I be paranoid? Maybe, but so far this tactic works.

Start an affiliate program with clean links, and you’ll get a better chance of having good rankings.

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