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About 40 Winks

Embrace the California-girl lifestyle! You can easily go from sleep to street with this easy, supersoft sleepwear collection.
The 40 Winks™ girl is a California girl at heart. She embraces her carefree lifestyle, free spirit, love of travel, and just wants to have fun! She’s a millennial that is tech-savvy with many friends in her network.
She is a trendsetter and others look to her for inspiration, making her a celebrity in her own right.
She yearns for affordable style that doesn't require her to sacrifice her uniqueness.
40 Winks is a one-of-a-kind lifestyle brand that guarantees that she will not only sleep in these beautiful pieces, but truly live in them!
The 40 Winks girl knows that she doesn't have to be asleep to dream.