Join me at 2 upcoming digital events

Know what Twitter is but have never actually used it — nor understand why anyone would

Have heard that patients are “talking about their conditions” but you’re not sure where to find them

Have a Facebook page but didn’t know that hospitals, non-profits, even pharma brands had them, too

The idea is to help those who have not had an opportunity to get grounded in social media get up to speed quickly. Many folks do not understand what makes new media channels like Twitter, YouTube or Facebook relevant to their professional lives. Beyond the general social venues, in the health space there are physician-only networking sites, disease-focused forums, patient and doctor blogs and drug review sites to keep tabs on.

The goal of the 4-hour immersion session is to provide participants with the tools they need to understand and engage in relevant social media effectively, efficiently and knowledgeably. I will be teaching a portion of this organized by NYC Health Business Leaders. So will my friends at Heartbeat Ideas, including CEO Bill Drummy, SVP of Strategy & Client Services Nadine Leonard and VP Marketing Solutions Janelle Starr. Heartbeat is graciously hosting the program at their amazing HQ on Hudson Street.