Chamberlain College of Nursing

TV, PRINT, OUTDOOR, DIGITAL, BRANDED CONTENT & PRE-ROLL, SOCIAL.

As a DeVry owned nursing college doing business in a highly regulated industry, Chamberlain had to exercise caution in their marketing materials. So we flipped the script. Instead of beating our chests, we made the answers implicit. Through the multi-channel ‘What if?’ campaign, we demonstrated all the ways Chamberlain is at the forefront of creating the next generation of nurses who will transform healthcare.

What If? / TV

We leveraged social to build loyalty within the existing student body and inspire prospective nurses.

Multiple partnerships gave us the proof that Chamberlain nurses were challenging the norms and evolving healthcare.