Sunday, July 29, 2012

Social: Apple Needs To Add Google+ To iOS and OS X

I know I am going to get some pushback for this but I think Apple should include Google+ as part of its wider integration with social media and networks. The other day, I talked about the values of "networklets" like Foursquare and Yelp that offer values to users beyond anything that Facebook and even Twitter can hope to achieve at this time (even Twitter has had better success than Facebook).

Well, despite Google claiming Google+ having a couple of hundred million users, not many uses it on a consistent basis as Facebook, Twitter, and networklets. However, Google+ works more like a networklets because it is composed of a variety of subgroups of audience and users that geared towards specific interests. Writers, sports fans, tech pundits who following one another, etc. Artists often share their latest work. This is why I even use Google+ on a regular basis.

And this reason alone is why Apple needs to include Google+. These subgroups have strong passions for their causes or work. And this fits right into what Apple's users are like. Talented, motivated mobile users that has a lot to share.

I know that what I am suggesting is highly unlikely to come to fruition. There is just too much animosity between Apple and Google at this point over mobile patents. A deal of this kind ole old benefit both companies immensely.

Apple gets another network and a new set of data about its users. A strong Google+ contingent in Apple's work gives a strong counterweight to Facebook.

For Google, well, Google+ will get millions of new users, talented, motivated, and a willingness to open up their pocketbooks.

Could this happen? Yes. Not for a while. For Apple, Google is the main threat than Facebook, Microsoft, or anyone else poses right now. Until the patent war is over and the result is one that Apple can live with, we won't see this happen. Even now, Apple is purging one Google app or service after another from iOS.

We already know what Twitter interface in Android, iOS, and OS X looks like and how it works. It's likely Facebook integration will work in a similar manner. Should Google+ be added, just imagine being able to update all three or more social networks with just one clip. Right now, you have to go through different apps and that just is a pain.