The Profitable Stylist PodcastMon, 21 Jan 2019 10:00:00 +0000Mon, 21 Jan 2019 18:04:26 +0000Libsyn WebEngine 2.0http://www.profitablestylist.com/
enhttp://www.profitablestylist.com/theprofitablestylist@gmail.com (theprofitablestylist@gmail.com)http://static.libsyn.com/p/assets/c/7/3/f/c73f8ae4b82ca8ec/ProfitableStylist_Podcast_Cover3.jpgThe Profitable Stylist PodcastBernard Orybusiness,consultant,cosmetologist,cosmetology,entrepreneur,income,money,profit,salon,salonmanagement,stylist,successnotheprofitablestylist@gmail.comepisodicPS203: A Little InspirationMon, 21 Jan 2019 10:00:00 +0000Bernard shares a recent visit to an impressive salon in New York and uses the experience as inspiration for listeners to grow their own business.]]>Bernard shares a recent visit to an impressive salon in New York and uses the experience as inspiration for listeners to grow their own business.]]>06:53nofullPS202: When To CopyMon, 14 Jan 2019 10:00:00 +0000Bernard discusses the intricacies of mimicking the habits of others and when it is and isn't beneficial to your business.]]>Bernard discusses the intricacies of mimicking the habits of others and when it is and isn't beneficial to your business.]]>11:15nofullBernard OryPS201: Instagram ChallengeMon, 07 Jan 2019 10:00:00 +0000Bernard challenges his listeners to step up their social media presence by utilizing Instagram. He gives tips to engage and build your audience and expand your influence.]]>Bernard challenges his listeners to step up their social media presence by utilizing Instagram. He gives tips to engage and build your audience and expand your influence.]]>06:19nofullPS200: Do a Photo/Video ShootThu, 27 Dec 2018 18:46:45 +0000In this podcast, Bernard shares his recent experience in putting together a photo shoot for future marketing.]]>In this podcast, Bernard shares his recent experience in putting together a photo shoot for future marketing.]]>08:53nofullPS199: Phil Ring InterviewThu, 25 Oct 2018 09:00:00 +0000Bernard guides Phil Ring in telling his success story and the road to becoming an Instagram legend.]]>Bernard guides Phil Ring in telling his success story and the road to becoming an Instagram legend.]]>31:49nofullPS198: What Are You Good At?Mon, 22 Oct 2018 09:00:00 +0000Bernard shares what he is particularly good at and encourages his listeners to identify, embrace and improve their own talents.]]>Bernard shares what he is particularly good at and encourages his listeners to identify, embrace and improve their own talents.]]>08:00nofullPS197: All about LA!Thu, 18 Oct 2018 09:00:00 +0000Bernard chronicles his recent stay in Los Angeles and recalls his own experience as a customer in several different salons around town.]]>Bernard chronicles his recent stay in Los Angeles and recalls his own experience as a customer in several different salons around town.]]>12:11nofullPS196: GuaranteeMon, 15 Oct 2018 09:00:00 +0000Bernard talks extensively about guaranteeing results in the salon.]]>Bernard talks extensively about guaranteeing results in the salon.]]>11:20nofullPS195: Home Work BalanceThu, 11 Oct 2018 09:00:00 +0000In this podcast, Bernard delves into what it really means to have home-work life balance and how to achieve it.]]>In this podcast, Bernard delves into what it really means to have home-work life balance and how to achieve it.]]>13:24nofullPS194: Recorded MessagesMon, 08 Oct 2018 09:00:00 +0000Bernard is intrigued with the latest technology in recorded messages and shares how it translates to effective marketing.]]>Bernard is intrigued with the latest technology in recorded messages and shares how it translates to effective marketing.]]>09:00nofullPS 193: Forgive YourselfThu, 04 Oct 2018 09:00:00 +0000Bernard talks about forgiving yourself and staying in balance. Learn from the past, plan for the future, but live in the present.]]>Bernard talks about forgiving yourself and staying in balance. Learn from the past, plan for the future, but live in the present.]]>10:07nofullPS192: Responsibility!Mon, 01 Oct 2018 09:00:00 +0000Bernard encourages listeners to be responsible.]]>Bernard encourages listeners to be responsible.]]>06:11nofullPS191: Plan to Attend a ShowThu, 27 Sep 2018 09:00:00 +0000Bernard discusses the importance of hair shows, business strategies and continuing education.]]>Bernard discusses the importance of hair shows, business strategies and continuing education.]]>07:33nofullPS190: There are Only Two TypesMon, 24 Sep 2018 09:00:00 +0000This podcast explores why some stylists choose not to learn new and advanced techniques.]]>This podcast explores why some stylists choose not to learn new and advanced techniques.]]>12:04nofullPS189: Boston InterviewThu, 20 Sep 2018 09:00:00 +0000Bernard interviews a pair of successful stylists who travel between several states to service their clients.]]>Bernard interviews a pair of successful stylists who travel between several states to service their clients.]]>26:32nofullPS188: Sales Can Be ControversialMon, 17 Sep 2018 09:00:00 +0000This polarizing podcast explores the moral dilemmas involved in sales.]]>This polarizing podcast explores the moral dilemmas involved in sales.]]>10:04nofullPS187: The Older GentlemanThu, 13 Sep 2018 09:00:00 +0000Bernard expands on the topic of a recent conversation - consistency is the key to success.]]>Bernard expands on the topic of a recent conversation - consistency is the key to success.]]>11:45nofullPS186: Believe In YourselfThu, 28 Jun 2018 09:00:00 +0000This podcast discusses the unfortunate reality that many people fail to believe in themselves and the self-fulfilling prophecy that creates.]]>This podcast discusses the unfortunate reality that many people fail to believe in themselves and the self-fulfilling prophecy that creates.]]>11:38nofullPS185: RAISE YOUR PRICES!Mon, 25 Jun 2018 09:00:00 +0000Bernard tackles the sensitive topic of raising your prices using the basic principles of supply and demand and offers some guidelines on how and when to do it.]]>Bernard tackles the sensitive topic of raising your prices using the basic principles of supply and demand and offers some guidelines on how and when to do it.]]>09:58nofullPS184: Do We Ever Stop Assuming?Thu, 21 Jun 2018 09:00:00 +0000This podcast explores the pitfalls of making assumptions when building your business.]]>This podcast explores the pitfalls of making assumptions when building your business.]]>08:59nofullPS183: Is This What God Feels Like?Mon, 18 Jun 2018 09:00:00 +0000Bernard uses the analogy of free will to justify allowing assistants to help with our clientele even if their work is not equal to our own.]]>Bernard uses the analogy of free will to justify allowing assistants to help with our clientele even if their work is not equal to our own.]]>10:39nofullPS182: Stretch YourselfThu, 14 Jun 2018 09:00:00 +0000How do you react to stress? When presented with a challenge, do you adjust? This podcast focuses on the benefits of facing new challenges and growing from them.]]>How do you react to stress? When presented with a challenge, do you adjust? This podcast focuses on the benefits of facing new challenges and growing from them.]]>09:18nofullPS181: What Do You Get Lost In?Mon, 11 Jun 2018 09:00:00 +0000Bernard shares the activities that serve as a mental escape for him and encourages his listeners to find their own personal form of relaxation and self-care.]]>Bernard shares the activities that serve as a mental escape for him and encourages his listeners to find their own personal form of relaxation and self-care.]]>07:15nofullPS180: Learn To Love What You HateThu, 31 May 2018 09:00:00 +0000Bernard shares his own personal experience with learning to love things that he once hated and how doing so helped him grow both personally and professionally.]]>Bernard shares his own personal experience with learning to love things that he once hated and how doing so helped him grow both personally and professionally.]]>10:48nofullPS179: Can We Just Focus For A MinuteMon, 28 May 2018 09:00:00 +0000This podcast addresses our tendency to become distracted by new and exciting projects...even when we should be focusing our resources on current ventures.]]>This podcast addresses our tendency to become distracted by new and exciting projects...even when we should be focusing our resources on current ventures.]]>08:10nofullPS178: What To Do With CancellationsThu, 24 May 2018 09:00:00 +0000Bernard talks about what to do when the inevitable happens - customer cancellations. He shares a recent salon experience and offers practical tips and tricks to make that time productive.]]>Bernard talks about what to do when the inevitable happens - customer cancellations. He shares a recent salon experience and offers practical tips and tricks to make that time productive.]]>06:51nofullPS177: Are Happy People Thankful or Vice Versa?Mon, 21 May 2018 09:00:00 +0000This podcast explores the impact our overall perceptions have on our attitude and ultimately our own happiness.]]>This podcast explores the impact our overall perceptions have on our attitude and ultimately our own happiness.]]>05:52nofullPS176: Making MoneyThu, 17 May 2018 09:00:00 +0000Bernard recalls a recent visit to a salon that uses an aggressive consultant program to help their stylists achieve impressive levels of financial and professional success.]]>Bernard recalls a recent visit to a salon that uses an aggressive consultant program to help their stylists achieve impressive levels of financial and professional success.]]>08:25nofullPS175: Your Hydraulic Chair!Mon, 14 May 2018 09:00:00 +0000This podcast focuses on the physical toll that a career in the hair industry can take on the body. Bernard shares some practical tips to help avoid some of the most common mistakes that lead to long term pain.]]>This podcast focuses on the physical toll that a career in the hair industry can take on the body. Bernard shares some practical tips to help avoid some of the most common mistakes that lead to long term pain.]]>06:39nofullPS174: Plan Everything or Plan NothingThu, 10 May 2018 09:00:00 +0000This podcast encourages listeners to plan their day for maximum productivity. Bernard offers specific examples to illustrate how planning ahead can increase profitability and customer satisfaction in the salon.]]>This podcast encourages listeners to plan their day for maximum productivity. Bernard offers specific examples to illustrate how planning ahead can increase profitability and customer satisfaction in the salon.]]>08:36nofullPS173: The Queenless RoarMon, 07 May 2018 09:00:00 +0000Bernard expounds on his previous podcast where he discussed his passion for beekeeping. Specifically, he explains the phenomenon known as the queenless roar - and the life lessons we can all learn from bee behavior.]]>Bernard expounds on his previous podcast where he discussed his passion for beekeeping. Specifically, he explains the phenomenon known as the queenless roar - and the life lessons we can all learn from bee behavior.]]>10:54nofullPS172: Chickens, Goats and BeesThu, 03 May 2018 09:00:00 +0000In this podcast, Bernard shares his personal passion of living in the country surrounded by his farm animals and the life lessons that he's learned from it.]]>In this podcast, Bernard shares his personal passion of living in the country surrounded by his farm animals and the life lessons that he's learned from it.]]>10:45nofullPS171: I'm so busy, but I'm not getting anywhere!Thu, 05 Apr 2018 09:00:00 +0000Bernard tackles the reasons why you may be working hard but not seeing results...including self sabotage and analysis paralysis.]]>Bernard tackles the reasons why you may be working hard but not seeing results...including self sabotage and analysis paralysis.]]>06:44nofullPS170: Do You Read BooksMon, 02 Apr 2018 09:00:00 +0000Bernard encourages his listeners to read the best selling book series by Robert Kiyosaki. Click to purchase Rich Dad Poor Dad or Cash Flow Quadrant on Amazon.]]>Bernard encourages his listeners to read the best selling book series by Robert Kiyosaki. Click to purchase Rich Dad Poor Dad or Cash Flow Quadrant on Amazon.]]>08:20nofullPS169: Residual IncomeThu, 29 Mar 2018 09:00:00 +0000Bernard introduces the concept of residual income and discusses its importance in terms of retirement.]]>Bernard introduces the concept of residual income and discusses its importance in terms of retirement.]]>07:33nofullPS168: AttritionMon, 26 Mar 2018 09:00:00 +0000Bernard defines attrition, how it affects our industry and what you can do about it!]]>Bernard defines attrition, how it affects our industry and what you can do about it!]]>07:21nofullPS167: Paradigm ShiftThu, 22 Mar 2018 09:00:00 +0000Bernard discusses Paradigm Shift and how changes in our perception can completely alter our worldview.]]>Bernard discusses Paradigm Shift and how changes in our perception can completely alter our worldview.]]>06:26nofullPS166: Go Through The Motions!Thu, 01 Mar 2018 10:00:00 +0000In this podcast, Bernard reinforces the simple tried and true marketing strategies that work to build a solid clientele.]]>In this podcast, Bernard reinforces the simple tried and true marketing strategies that work to build a solid clientele.]]>06:47nofullPS165: What Do You Talk About?Mon, 26 Feb 2018 10:00:00 +0000Bernard shares his secret about developing long term client relationships and easy tricks to help keep conversations fresh and interesting.]]>Bernard shares his secret about developing long term client relationships and easy tricks to help keep conversations fresh and interesting.]]>10:49nofullPS164: If There Was a Problem....Yo, I'll Solve It!Thu, 22 Feb 2018 10:00:00 +0000Bernard uses this iconic Vanilla Ice lyric to expound on the idea of leadership.]]>Bernard uses this iconic Vanilla Ice lyric to expound on the idea of leadership.]]>09:08nofullPS163: One Step FurtherThu, 08 Feb 2018 10:00:00 +0000Bernard delves into the true meaning of manipulation and how it applies to sales and marketing. In addition, he offers listeners specific steps they can take to establish a marketing base.]]>Bernard delves into the true meaning of manipulation and how it applies to sales and marketing. In addition, he offers listeners specific steps they can take to establish a marketing base.]]>12:03nofullPS162: Pay Attention!Mon, 05 Feb 2018 10:00:00 +0000Bernard discusses several recent experiences that brought clarity to his own challenges in business and encourages listeners to do the same.]]>Bernard discusses several recent experiences that brought clarity to his own challenges in business and encourages listeners to do the same.]]>11:01nofullPS161: The Third PlaceThu, 01 Feb 2018 10:00:00 +0000In this podcast, Bernard defines a concept first introduced by Starbucks.....The Third Place. In addition, he explores the idea of creating a salon environment that encourages the same experience.]]>In this podcast, Bernard defines a concept first introduced by Starbucks.....The Third Place. In addition, he explores the idea of creating a salon environment that encourages the same experience.]]>06:27nofullPS160: Should You Do Hair Replacement?Mon, 29 Jan 2018 10:00:00 +0000Bernard reminisces about his early days in the industry and discusses both the rewards and challenges of offering hair replacement]]>Bernard reminisces about his early days in the industry and discusses both the rewards and challenges of offering hair replacement]]>09:21nofullPS159: On The Road AgainMon, 15 Jan 2018 10:00:00 +0000Bernard struggles with getting back into the rhythm of traveling and discusses the importance of goal setting and good habits to stay on track.]]>Bernard struggles with getting back into the rhythm of traveling and discusses the importance of goal setting and good habits to stay on track.]]>06:33nofullPS158: You Own Your Own BusinessThu, 11 Jan 2018 10:00:00 +0000This podcast reinforces the principle that stylists control their own destiny by growing their clientele, perfecting their craft and managing their career.]]>This podcast reinforces the principle that stylists control their own destiny by growing their clientele, perfecting their craft and managing their career.]]>13:19nofullPS157: Moving Forward!Mon, 08 Jan 2018 18:00:00 +0000Bernard challenges his listeners to identify the ways that they are moving forward and growing in their business for the New Year!]]>Bernard challenges his listeners to identify the ways that they are moving forward and growing in their business for the New Year!]]>06:29nofullPS156: What Does the Future Hold?Thu, 04 Jan 2018 10:00:00 +0000Bernard reminisces about the advancements in the past to speculate about how amazing the future could possibly be in our industry and in our own personal businesses.]]>Bernard reminisces about the advancements in the past to speculate about how amazing the future could possibly be in our industry and in our own personal businesses.]]>08:04nofullPS155: Talking to StrangersMon, 01 Jan 2018 10:00:00 +0000Bernard encourages listeners in this podcast to push past their comfort zone, overcome their fears and develop critical skills that will catapult them into their next level of professional and personal success.]]>Bernard encourages listeners in this podcast to push past their comfort zone, overcome their fears and develop critical skills that will catapult them into their next level of professional and personal success.]]>10:11nofullPS154: How’s the WeatherThu, 28 Dec 2017 10:00:00 +0000In this podcast, Bernard discusses several ways to stay focused on what is truly important.]]>In this podcast, Bernard discusses several ways to stay focused on what is truly important.]]>09:13nofullPS153: Breaking Up the MonotonyMon, 25 Dec 2017 10:00:00 +0000Bernard talks about changing up your schedule, activity or habits to see things from a different perspective, spark your creativity and change your life.]]>Bernard talks about changing up your schedule, activity or habits to see things from a different perspective, spark your creativity and change your life.]]>08:58nofullPS152: You Are SuccessfulThu, 21 Dec 2017 10:00:00 +0000Bernard encourages his listeners to recognize the success that they've already and identify the habits that have led them to being successful.]]>Bernard encourages his listeners to recognize the success that they've already and identify the habits that have led them to being successful.]]>10:01nofullPS151: MotivationMon, 18 Dec 2017 10:00:00 +0000In this podcast, Bernard shares simple tips on how to stay motivated and positive in life.]]>In this podcast, Bernard shares simple tips on how to stay motivated and positive in life.]]>10:41nofullPS150: OverwhelmedThu, 14 Dec 2017 10:00:00 +0000Bernard discusses his own coping techniques when he is overwhelmed with life's expectations.]]>Bernard discusses his own coping techniques when he is overwhelmed with life's expectations.]]>07:38nofullPS149: Gustena JaubertMon, 11 Dec 2017 10:00:00 +0000In this podcast, Bernard interviews the World Skills Silver Medalist in Hairdressing, Justine Gaubert. Among other topics, Ms. Gaubert shares what she sees as the difference between American and European stylists and clients.]]>In this podcast, Bernard interviews the World Skills Silver Medalist in Hairdressing, Justine Gaubert. Among other topics, Ms. Gaubert shares what she sees as the difference between American and European stylists and clients.]]>10:40nofullPS148: Jude Grayson InterviewThu, 07 Dec 2017 10:00:00 +0000Bernard interviews entrepreneur and 7 time martial arts national champion, Jude Grayson. In this information-packed podcast, Mr Grayson shares his success story with detailed facts, figures and insight that listeners can use to find success in their own field.]]>Bernard interviews entrepreneur and 7 time martial arts national champion, Jude Grayson. In this information-packed podcast, Mr Grayson shares his success story with detailed facts, figures and insight that listeners can use to find success in their own field.]]>53:43nofullPS147: Making MoviesMon, 04 Dec 2017 10:00:00 +0000Bernard recounts his experience as part of a hair replacement promo piece that was filmed in New York and shares how I-movies are leveling the playing field for small businesses to compete in advertising.]]>Bernard recounts his experience as part of a hair replacement promo piece that was filmed in New York and shares how I-movies are leveling the playing field for small businesses to compete in advertising.]]>13:35nofullPS146: Behind the scenes of Martial VivotThu, 30 Nov 2017 10:00:00 +0000Bernard shares his experience and the business lessons he learned at the upscale men’s salon, Martial Vivot.]]>Bernard shares his experience and the business lessons he learned at the upscale men’s salon, Martial Vivot.]]>09:26nofullPS145: Martial Vivot InterviewMon, 27 Nov 2017 10:00:00 +0000Martial Vivot is a highly trained and skilled men's hair stylist from Paris, France who currently charges $420 for a men's haircut in New York City. In this interview, he shares his story including the struggles and setbacks he's encountered along the way.]]>Martial Vivot is a highly trained and skilled men's hair stylist from Paris, France who currently charges $420 for a men's haircut in New York City. In this interview, he shares his story including the struggles and setbacks he's encountered along the way.]]>26:27nofullPS144: Sarah Ashley InterviewThu, 23 Nov 2017 10:00:00 +0000Extensionist Sarah Ashley reveals her secrets to building a successful business and offers advice to stylists just starting out in the industry.]]>Extensionist Sarah Ashley reveals her secrets to building a successful business and offers advice to stylists just starting out in the industry.]]>13:07nofullPS143: Salon RemodelMon, 20 Nov 2017 10:00:00 +0000Bernard uses this podcast to share his experience with remodeling his own salon and offers some advice as to how to keep it a positive experience for everyone.]]>Bernard uses this podcast to share his experience with remodeling his own salon and offers some advice as to how to keep it a positive experience for everyone.]]>07:45nofullPS142: True or FalseThu, 16 Nov 2017 10:00:00 +0000Bernard passionately discusses hair extensions and the misconception that they are damaging to the client's hair.]]>Bernard passionately discusses hair extensions and the misconception that they are damaging to the client's hair.]]>05:09nofullPS141: Celebrity Interview Nicole ObertMon, 13 Nov 2017 10:00:00 +0000Bernard interviews Nicole Obert, runner up on Bravo's Shear Genius:Season 2 and is currently an official member of the Wella New York Fashion Week Team. In 2007, Nicole’s dream brought her to New York City where she spent 5 years mastering her craft with the world renowned stylist, Nick Arrojo. Now with over 13 years in the business, Nicole has traveled the world cutting hair and sharing trends on some of the industry’s biggest stages and in this podcast Bernard sits down with her for a few minutes to discuss the keys to her success.]]>Bernard interviews Nicole Obert, runner up on Bravo's Shear Genius:Season 2 and is currently an official member of the Wella New York Fashion Week Team. In 2007, Nicole’s dream brought her to New York City where she spent 5 years mastering her craft with the world renowned stylist, Nick Arrojo. Now with over 13 years in the business, Nicole has traveled the world cutting hair and sharing trends on some of the industry’s biggest stages and in this podcast Bernard sits down with her for a few minutes to discuss the keys to her success.]]>16:47nofullPS140: Know Your StrengthMon, 06 Nov 2017 10:00:00 +0000Bernard discusses the importance of calculating the cost of learning new and difficult skills....including the investment of both time and money.]]>Bernard discusses the importance of calculating the cost of learning new and difficult skills....including the investment of both time and money.]]>07:27nofullPS139: Becoming ProfitableThu, 02 Nov 2017 09:00:00 +0000This motivating podcast explores the reason behind The Profitable Stylist and how applying the principles Bernard teaches can change your future.]]>This motivating podcast explores the reason behind The Profitable Stylist and how applying the principles Bernard teaches can change your future.]]>10:11nofullPS138: GivingMon, 30 Oct 2017 09:00:00 +0000To follow up on his previous podcast about giving away free services, Bernard discusses having a plan to give back in your community on a regular basis.]]>To follow up on his previous podcast about giving away free services, Bernard discusses having a plan to give back in your community on a regular basis.]]>07:32nofullPS137: Family for Free?Thu, 26 Oct 2017 09:00:00 +0000Bernard discusses the challenges, possibilities and realities of giving services away for free to family and friends.]]>Bernard discusses the challenges, possibilities and realities of giving services away for free to family and friends.]]>11:38nofullPS 136: Go Facebook LiveMon, 23 Oct 2017 09:00:00 +0000In this podcast, Bernard encourages his listeners to utilize Facebook Live as an additional way to build a social media following.]]>In this podcast, Bernard encourages his listeners to utilize Facebook Live as an additional way to build a social media following.]]>06:09nofullPS135: The Most Important ThingThu, 19 Oct 2017 09:00:00 +0000This podcast dives deep into the best way to track customers - both current and future - so that you get the best return on your marketing dollar.]]>This podcast dives deep into the best way to track customers - both current and future - so that you get the best return on your marketing dollar.]]>11:14nofullPS134: Random ThoughtsMon, 16 Oct 2017 09:00:00 +0000Bernard shares some early morning thoughts on some highly effective advertising strategies that he's recently stumbled upon.]]>Bernard shares some early morning thoughts on some highly effective advertising strategies that he's recently stumbled upon.]]>12:22nofullPS133: Go Live TodayThu, 12 Oct 2017 09:00:00 +0000This podcast encourages listeners to face their fears and Go Live on Facebook! Bernard explains the advantages of connecting with your audience in such a personal way and suggests several topics that stylists could easily use as material for a Facebook Live event.]]>This podcast encourages listeners to face their fears and Go Live on Facebook! Bernard explains the advantages of connecting with your audience in such a personal way and suggests several topics that stylists could easily use as material for a Facebook Live event.]]>06:46nofullPS132: Facbook LiveMon, 09 Oct 2017 09:00:00 +0000Bernard's excited about the latest social media platform that he's been experimenting with ---Facebook live! He gives his listeners some tips and tricks that he's discovered along the way to build your live audience and overall views.]]>Bernard's excited about the latest social media platform that he's been experimenting with ---Facebook live! He gives his listeners some tips and tricks that he's discovered along the way to build your live audience and overall views.]]>08:28nofullPS131: School's OutThu, 05 Oct 2017 09:00:00 +0000Bernard recalls a recent visit to local school and shares about his experience with the students. In particular, he explains why he decided to let a student cut his hair and the lesson we can all learn from it.]]>Bernard recalls a recent visit to local school and shares about his experience with the students. In particular, he explains why he decided to let a student cut his hair and the lesson we can all learn from it.]]>09:31nofullPS130: Go To School!Mon, 02 Oct 2017 09:00:00 +0000In this podcast, Bernard discusses why he is passionate about motivating students that are still in cosmetology school.]]>In this podcast, Bernard discusses why he is passionate about motivating students that are still in cosmetology school.]]>09:40nofullPS129: Why Haven't You Done This Yet?Thu, 28 Sep 2017 09:00:00 +0000Bernard shares a story about his recent experience with an extremely busy stylist and revisits the concept of raising your prices when you are booked solid.]]>Bernard shares a story about his recent experience with an extremely busy stylist and revisits the concept of raising your prices when you are booked solid.]]>09:31nofullPS128: He Still Loves It!Mon, 25 Sep 2017 09:00:00 +0000This podcast explores how passion is a driving force in any business. The level of commitment and enthusiasm that you have for your craft will directly impact your success when developing a clientele.]]>This podcast explores how passion is a driving force in any business. The level of commitment and enthusiasm that you have for your craft will directly impact your success when developing a clientele.]]>09:33nofullPS127: I Quit!Thu, 21 Sep 2017 09:00:00 +0000Bernard recalls a recent salon disaster that he uses as a teachable moment for a new stylist.]]>Bernard recalls a recent salon disaster that he uses as a teachable moment for a new stylist.]]>11:31nofullPS126: I Went Back To WorkMon, 18 Sep 2017 09:00:00 +0000Bernard is energized after spending a day back behind the chair and he shares how the experience renewed his passion for the industry.]]>Bernard is energized after spending a day back behind the chair and he shares how the experience renewed his passion for the industry.]]>06:23nofullPS125: Fresh StartThu, 14 Sep 2017 09:00:00 +0000Bernard takes a refreshingly honest approach in discussing his New Year's resolutions and the benefits and pitfalls of accountability when setting goals.]]>Bernard takes a refreshingly honest approach in discussing his New Year's resolutions and the benefits and pitfalls of accountability when setting goals.]]>10:53nofullPS124: The DetailsMon, 11 Sep 2017 09:00:00 +0000Bernard recalls his own experience at a local diner to discuss the importance of paying attention to detail when working with clients.]]>Bernard recalls his own experience at a local diner to discuss the importance of paying attention to detail when working with clients.]]>13:43nofullPS123: Teach SomethingThu, 07 Sep 2017 09:00:00 +0000Sharing your knowledge with someone else is not only rewarding but humbling. Bernard discusses how teaching others reminds him of how much he's been taught and helped along the way.]]>Sharing your knowledge with someone else is not only rewarding but humbling. Bernard discusses how teaching others reminds him of how much he's been taught and helped along the way.]]>06:33nofullPS122: I'm ScaredMon, 04 Sep 2017 09:00:00 +0000Bernard talks about the different emotions he has regarding an upcoming video series that he will be participating in soon. He explores how those feelings can be used as the motivation and energy to accomplish your goals!]]>Bernard talks about the different emotions he has regarding an upcoming video series that he will be participating in soon. He explores how those feelings can be used as the motivation and energy to accomplish your goals!]]>07:08nofullPS121: Interview with Shannon KingThu, 31 Aug 2017 09:00:00 +0000Powerhouse hairdresser Shannon King shares his inspirational story of success in the beauty industry while discussing his roles as stylist, educator, consultant and salon owner.]]>Powerhouse hairdresser Shannon King shares his inspirational story of success in the beauty industry while discussing his roles as stylist, educator, consultant and salon owner.]]>40:26nofullPS120: One Little ThingMon, 28 Aug 2017 09:00:00 +0000Bernard offers a new way of looking at educational opportunities - finding value in learning one little thing!]]>Bernard offers a new way of looking at educational opportunities - finding value in learning one little thing!]]>06:10nofullPS119: StressThu, 24 Aug 2017 09:00:00 +0000Bernard tackles the subject of stress and how handling stress is a skill that is developed over time.]]>Bernard tackles the subject of stress and how handling stress is a skill that is developed over time.]]>08:30nofullPS118: Have You Heard?Mon, 21 Aug 2017 09:00:00 +0000This podcast revisits the idea of having the right attitude toward donating your time and talents toward building your clientele.]]>This podcast revisits the idea of having the right attitude toward donating your time and talents toward building your clientele.]]>09:05nofullPS117: Sharing a SecretThu, 17 Aug 2017 09:00:00 +0000Bernard shares his secret to success ---- automated systems. Systems are an essential part of consistency and can help you overcome everything from human error to procrastination.]]>Bernard shares his secret to success ---- automated systems. Systems are an essential part of consistency and can help you overcome everything from human error to procrastination.]]>07:05nofullPS116: You Tube vs Hands-On TrainingMon, 14 Aug 2017 09:00:00 +0000Bernard discusses the important roles both hands-on and video training can have in education.]]>Bernard discusses the important roles both hands-on and video training can have in education.]]>11:03nofullPS115: Results After the ActionThu, 10 Aug 2017 09:00:00 +0000Bernard delivers an in depth explanation of his proven marketing system that can help any stylist build a clientele quickly.]]>Bernard delivers an in depth explanation of his proven marketing system that can help any stylist build a clientele quickly.]]>11:59nofullPS114: William WhatleyThu, 08 Dec 2016 10:00:00 +0000Bernard interviews celebrity stylist and TV personality, William Whatley. His inspirational story in the beauty industry is sure to motivate listeners to reach the next level success in their own field.]]>Bernard interviews celebrity stylist and TV personality, William Whatley. His inspirational story in the beauty industry is sure to motivate listeners to reach the next level success in their own field.]]>37:05noPS113: Cruisin' the CoastMon, 05 Dec 2016 10:00:00 +0000Bernard shares about his experience at Cruisin' the Coast with the family and encourages his listeners to find something fun to enjoy with their family.]]>Bernard shares about his experience at Cruisin' the Coast with the family and encourages his listeners to find something fun to enjoy with their family.]]>07:06noPS112: Miss USAThu, 01 Dec 2016 10:00:00 +0000Bernard discusses his recent involvement in helping several contestants compete in the upcoming Miss USA pageant.]]>Bernard discusses his recent involvement in helping several contestants compete in the upcoming Miss USA pageant.]]>07:48noPS111: Pay Part 2Mon, 28 Nov 2016 10:00:00 +0000Bernard concludes his segment on pay by discussing innovative ways to pay new stylists in the salon.]]>Bernard concludes his segment on pay by discussing innovative ways to pay new stylists in the salon.]]>07:34noPS110: Do You Juice?Thu, 24 Nov 2016 10:00:00 +0000Bernard shares one of his healthy passions with listeners - juicing!]]>Bernard shares one of his healthy passions with listeners - juicing!]]>07:37noPS109: Pay StructuresMon, 21 Nov 2016 10:00:00 +0000Bernard reviews the pros and cons of different pay structures in the industry including booth rental, commission and team based pay.]]>Bernard reviews the pros and cons of different pay structures in the industry including booth rental, commission and team based pay.]]>08:19noPS108: I Love My Job!Thu, 17 Nov 2016 10:00:00 +0000Bernard discusses the pros and cons of the industry and why it has served him so well over the years.]]>Bernard discusses the pros and cons of the industry and why it has served him so well over the years.]]>10:34noPS107: You Never KnowMon, 14 Nov 2016 10:00:00 +0000Bernard encourages listeners to attend and even volunteer at hair events around the country because "you never know" exactly what benefits will come from it!]]>Bernard encourages listeners to attend and even volunteer at hair events around the country because "you never know" exactly what benefits will come from it!]]>05:45noPS106: It's Lost ForeverThu, 10 Nov 2016 10:00:00 +0000Time. Bernard discusses how our most valuable asset in the salon industry must be carefully managed to maximize our success.]]>Time. Bernard discusses how our most valuable asset in the salon industry must be carefully managed to maximize our success.]]>08:56noPS105: Networking Still WorksMon, 07 Nov 2016 10:00:00 +0000This podcast discusses how networking at various charity events can be beneficial to building your business for years into the future.]]>This podcast discusses how networking at various charity events can be beneficial to building your business for years into the future.]]>06:31noPS104: JealousyThu, 03 Nov 2016 09:00:00 +0000Bernard discusses jealousy and how it can often hinder life goals and authentic relationships.]]>Bernard discusses jealousy and how it can often hinder life goals and authentic relationships.]]>12:19noPS103: Have You Lost It?Mon, 31 Oct 2016 09:00:00 +0000Bernard encourages listeners to reexamine the purpose behind what they do every day and rediscover their passion in the process.]]>Bernard encourages listeners to reexamine the purpose behind what they do every day and rediscover their passion in the process.]]>13:23noPS102: Get A CoachThu, 18 Aug 2016 09:00:00 +0000Bernard encourages even experienced stylists and seasoned business owners to seek out a professional coach, consultant or mentor to reach the next level of success.]]>Bernard encourages even experienced stylists and seasoned business owners to seek out a professional coach, consultant or mentor to reach the next level of success.]]>10:16noPS101: Marketing vs GamblingMon, 08 Aug 2016 09:00:00 +0000Bernard discusses his love of gambling and how many people spend money on marketing their business like they are gambling - without researching the odds or tracking results.]]>Bernard discusses his love of gambling and how many people spend money on marketing their business like they are gambling - without researching the odds or tracking results.]]>09:58noPS100: Do You Still Dream?Thu, 04 Aug 2016 09:00:00 +0000Bernard explores the lost art of dreaming as an integral part of growing a successful business. He encourages listeners to dream BIG and not limit their vision to what they believe is realistic.]]>Bernard explores the lost art of dreaming as an integral part of growing a successful business. He encourages listeners to dream BIG and not limit their vision to what they believe is realistic.]]>09:14noPS99: New HabitsMon, 01 Aug 2016 09:00:00 +0000Bernard explains how introducing positive, healthy habits into your daily routine can help you eliminate the negative, unhealthy behaviors you may be struggling with.]]>Bernard explains how introducing positive, healthy habits into your daily routine can help you eliminate the negative, unhealthy behaviors you may be struggling with.]]>06:19noPS98: Ask QuestionsThu, 28 Jul 2016 09:00:00 +0000Bernard teaches listeners how to improve their sales and consultation skills by continuing to ask questions throughout the process.]]>Bernard teaches listeners how to improve their sales and consultation skills by continuing to ask questions throughout the process.]]>09:06noPS97: If Only I Had....Mon, 25 Jul 2016 09:00:00 +0000This podcast dispels the myth that so many people believe....If only I had X, then I could get Y. Bernard encourages listeners to stop waiting and start working toward their goals.]]>This podcast dispels the myth that so many people believe....If only I had X, then I could get Y. Bernard encourages listeners to stop waiting and start working toward their goals.]]>08:54noPS96: UnpluggedThu, 21 Jul 2016 09:00:00 +0000Bernard reflects on his recent vacation to Costa Rica and how time away can help you gain invaluable perspective on your life and business.]]>Bernard reflects on his recent vacation to Costa Rica and how time away can help you gain invaluable perspective on your life and business.]]>08:06noPS95: It's AutomaticMon, 18 Jul 2016 09:00:00 +0000This podcast explains how and why automated systems can help a business become more successful through consistency.]]>This podcast explains how and why automated systems can help a business become more successful through consistency.]]>09:42noPS94: Deeper into FacebookThu, 14 Jul 2016 09:00:00 +0000Bernard delves into the different types of Facebook pages and how to use them to your advantage.]]>Bernard delves into the different types of Facebook pages and how to use them to your advantage.]]>13:22noPS93: Basic Extension PlacementMon, 11 Jul 2016 09:00:00 +0000Bernard reveals his own unique extension placement system and shares the experiences and lessons that have led to its development.]]>Bernard reveals his own unique extension placement system and shares the experiences and lessons that have led to its development.]]>15:07noPS92: Ask More QuestionsThu, 07 Jul 2016 09:00:00 +0000In this podcast, Bernard explains the power of asking questions and offers specific strategies to make your consultations and services more effective.]]>In this podcast, Bernard explains the power of asking questions and offers specific strategies to make your consultations and services more effective.]]>13:09noPS91: My Attitude is BetterMon, 04 Jul 2016 09:00:00 +0000Bernard reflects on his own positive attitude and the external influences that have recently helped rejuvenate him.]]>Bernard reflects on his own positive attitude and the external influences that have recently helped rejuvenate him.]]>08:38noPS90: Personal ChallengeThu, 30 Jun 2016 09:00:00 +0000It's important to challenge yourself - in both business and personal areas - but it sometimes take a little extra motivation. Bernard recommends using a coach to help you reach whatever goals you set for yourself.]]>It's important to challenge yourself - in both business and personal areas - but it sometimes take a little extra motivation. Bernard recommends using a coach to help you reach whatever goals you set for yourself.]]>08:02noPS89: Interview with Sacha QuarlesMon, 27 Jun 2016 09:00:00 +0000Bernard interviews Sacha Quarles, the go-to stylist for fashion, print, television, and film stars for over a decade. His career catapulted as key hairstylist for the HBO hit TV series Sex and the City which earned him two Emmy nominations and the award for ‘Best Contemporary Hair Stylist for Television.’ Sacha is an editorial contributor to top fashion magazines such as Vogue, Cosmopolitan and People and a consultant to brands such as Chanel, Dolce & Gabbana,and Calvin Klein. His personal client list boasts some of the biggest names in the entertainment industry including Robert De Niro, Catherine Zeta Jones, Tom Hanks, Robert Downey Jr., Shia LaBeouf, Colin Farrell and Kristin Davis to name a few. He is the celebrity Artistic Director and California distributor for SHE Hair Extensions. Click here for Sacha's recommended movie "The Reset".]]>Bernard interviews Sacha Quarles, the go-to stylist for fashion, print, television, and film stars for over a decade. His career catapulted as key hairstylist for the HBO hit TV series Sex and the City which earned him two Emmy nominations and the award for ‘Best Contemporary Hair Stylist for Television.’ Sacha is an editorial contributor to top fashion magazines such as Vogue, Cosmopolitan and People and a consultant to brands such as Chanel, Dolce & Gabbana,and Calvin Klein. His personal client list boasts some of the biggest names in the entertainment industry including Robert De Niro, Catherine Zeta Jones, Tom Hanks, Robert Downey Jr., Shia LaBeouf, Colin Farrell and Kristin Davis to name a few. He is the celebrity Artistic Director and California distributor for SHE Hair Extensions. Click here for Sacha's recommended movie "The Reset".]]>35:43noPS88: You Do Have Something to TeachThu, 23 Jun 2016 09:00:00 +0000Bernard believes that everyone has valuable information and skills that they can share with others and encourages his listeners to do so. To further support his point, he shares his shampooing technique that helped build his own clientele.]]>Bernard believes that everyone has valuable information and skills that they can share with others and encourages his listeners to do so. To further support his point, he shares his shampooing technique that helped build his own clientele.]]>12:10noPS87: Have FunMon, 20 Jun 2016 09:00:00 +0000It's important to stay motivated and excited about the industry you are in! Bernard recalls his own recent experience at a Paul Mitchell Cosmetology School that reignited his passion for the salon industry.]]>It's important to stay motivated and excited about the industry you are in! Bernard recalls his own recent experience at a Paul Mitchell Cosmetology School that reignited his passion for the salon industry.]]>07:26noPS86: Business Cards Are StupidThu, 16 Jun 2016 09:00:00 +0000Bernard explores the digital marketing tools that are making business cards obsolete.]]>Bernard explores the digital marketing tools that are making business cards obsolete.]]>10:45noPS85: Do the Right ThingMon, 13 Jun 2016 09:00:00 +0000Bernard reflects on a recent experience that highlights his message : do the right thing.]]>Bernard reflects on a recent experience that highlights his message : do the right thing.]]>09:41noPS84: How to Find an AssistantThu, 09 Jun 2016 09:00:00 +0000Bernard explains his strategy for finding an assistant from local cosmetology schools.]]>Bernard explains his strategy for finding an assistant from local cosmetology schools.]]>10:05noPS83: DON'T do it for the MONEY!Mon, 06 Jun 2016 09:00:00 +0000This podcast encourages stylists to use integrity and personal growth, not money, as the basis for decision making and business building.]]>This podcast encourages stylists to use integrity and personal growth, not money, as the basis for decision making and business building.]]>10:41noPS82: I Love SellingThu, 02 Jun 2016 09:00:00 +0000Selling is the foundation of any successful career and it's imperative that stylists overcome any fear or bias they may have associated with it.]]>Selling is the foundation of any successful career and it's imperative that stylists overcome any fear or bias they may have associated with it.]]>12:50noPS81: Social ProofMon, 30 May 2016 09:00:00 +0000Bernard teaches about the psychological phenomenon social proof and how it propels trends in the industry.]]>Bernard teaches about the psychological phenomenon social proof and how it propels trends in the industry.]]>11:31noPS80: Use YouTubeThu, 26 May 2016 09:00:00 +0000Bernard discusses the power of YouTube and encourages listeners to utilize its potential in their personal and professional lives.]]>Bernard discusses the power of YouTube and encourages listeners to utilize its potential in their personal and professional lives.]]>09:50noPS79: Get ExcitedMon, 23 May 2016 09:00:00 +0000Bernard discusses how important it is to have hobbies and interests to keep life exciting!]]>Bernard discusses how important it is to have hobbies and interests to keep life exciting!]]>11:46noPS78: It Won't Be PerfectThu, 19 May 2016 09:00:00 +0000This podcast encourages stylists to incorporate an assistant in building their business and offers specific strategies to making it a successful endeavor!]]>This podcast encourages stylists to incorporate an assistant in building their business and offers specific strategies to making it a successful endeavor!]]>09:58noPS77: You Gotta BelieveMon, 16 May 2016 09:00:00 +0000Bernard stresses the importance of believing in your worth as a stylist and the value of the service that you provide as key components in a successful business.

Article from Doug:

You Gotta Believe…

As Business Development Manager for International Hairgoods,Iwas recently involved in a conversation with a retailer aboutwhatshe charges for hair and service. To my delight, I foundthisstudio’s price structure was very high end. When I complimentedthestudio owner, she responded “I believe I’m worth it!”Whatwonderful words of wisdom!

Unfortunately, I often find the opposite to be true. Somecommonresponses when discussing retail hair and service pricingwithstudios might be, “No one will pay that much for hair.” “Myarea isdifferent.” or “I’ll raise my price once I have experience.”Thesewords must surely be coming from a non-believer. Let’s take alookat each of these statements.

“No one will pay that muchforhair.”

What is having a full head of hair worth? A person with agreathead of hair might have a hard time understanding the valueofgiving a full head of hair to a thinning client. I’ll sometimesaskthat person what it would take for them to shave their head,andkeep it shaved for a year. Would they do it for $1000,$5000,$10,000 or more? Most will respond with an extremely highnumber.If having hair is worth so much to them, why are they askingsomuch less from their clients? You gotta believe… in the valueofhaving a full head of hair!

“My area is different.”

It’s true that prices for some things, such as real estate,mightfluctuate based on geographic area. On the other hand… Doesthefederal IRS use a different income tax structure depending onwhereyou live? Absolutely not! Are new cars cheaper in some partsof thecountry? Not significantly. Some things carry a higher pricetagbased on geography. Have you ever had sticker shock shoppingforgroceries in a remote area? In actuality, hair should probablybehigher priced in those areas, too. You gotta believe… that hairisimportant to people regardless of where they live.

“I’ll raise my price once Ihaveexperience.”

While the thought might sound noble, think about it. Do youwantto save a few dollars by having a mechanic with no experiencefixthe brakes on your car? Or how would you feel if yoursurgeonannounced you were her first patient? Your clients need tohaveconfidence in your ability to help their appearance. Whyraisedoubt by telling them you are inexperienced? Your trainingandeducation makes you immediately valuable. Even the fact thatyouare reading “The Link” sets you apart from many. You gottabelieve…that you’re worth it!

Your client wants to pay your price

On first thought, you might think this idea is wrong, butthinkagain…

Your hair replacement client wants you to be there for theminthe future. You need to be profitable if you want to stayinbusiness. Your clients not only want you to remain inbusiness,they also want to be taken care of when problems develop.One of mymentors always preached “Hair replacement is a problemsolvingbusiness. Those who solve problems the best will be themostsuccessful.” I am of the opinion that at some point everyretaileris going to have to do something for a client at no chargeto solvea problem. Do you charge enough so that you can be a “hero”whotakes care of problems? You gotta believe… that your client willbeloyal to a hero!

Do you believe?

]]>Bernard stresses the importance of believing in your worth as a stylist and the value of the service that you provide as key components in a successful business.

Article from Doug:

You Gotta Believe…

As Business Development Manager for International Hairgoods,Iwas recently involved in a conversation with a retailer aboutwhatshe charges for hair and service. To my delight, I foundthisstudio’s price structure was very high end. When I complimentedthestudio owner, she responded “I believe I’m worth it!”Whatwonderful words of wisdom!

Unfortunately, I often find the opposite to be true. Somecommonresponses when discussing retail hair and service pricingwithstudios might be, “No one will pay that much for hair.” “Myarea isdifferent.” or “I’ll raise my price once I have experience.”Thesewords must surely be coming from a non-believer. Let’s take alookat each of these statements.

“No one will pay that muchforhair.”

What is having a full head of hair worth? A person with agreathead of hair might have a hard time understanding the valueofgiving a full head of hair to a thinning client. I’ll sometimesaskthat person what it would take for them to shave their head,andkeep it shaved for a year. Would they do it for $1000,$5000,$10,000 or more? Most will respond with an extremely highnumber.If having hair is worth so much to them, why are they askingsomuch less from their clients? You gotta believe… in the valueofhaving a full head of hair!

“My area is different.”

It’s true that prices for some things, such as real estate,mightfluctuate based on geographic area. On the other hand… Doesthefederal IRS use a different income tax structure depending onwhereyou live? Absolutely not! Are new cars cheaper in some partsof thecountry? Not significantly. Some things carry a higher pricetagbased on geography. Have you ever had sticker shock shoppingforgroceries in a remote area? In actuality, hair should probablybehigher priced in those areas, too. You gotta believe… that hairisimportant to people regardless of where they live.

“I’ll raise my price once Ihaveexperience.”

While the thought might sound noble, think about it. Do youwantto save a few dollars by having a mechanic with no experiencefixthe brakes on your car? Or how would you feel if yoursurgeonannounced you were her first patient? Your clients need tohaveconfidence in your ability to help their appearance. Whyraisedoubt by telling them you are inexperienced? Your trainingandeducation makes you immediately valuable. Even the fact thatyouare reading “The Link” sets you apart from many. You gottabelieve…that you’re worth it!

Your client wants to pay your price

On first thought, you might think this idea is wrong, butthinkagain…

Your hair replacement client wants you to be there for theminthe future. You need to be profitable if you want to stayinbusiness. Your clients not only want you to remain inbusiness,they also want to be taken care of when problems develop.One of mymentors always preached “Hair replacement is a problemsolvingbusiness. Those who solve problems the best will be themostsuccessful.” I am of the opinion that at some point everyretaileris going to have to do something for a client at no chargeto solvea problem. Do you charge enough so that you can be a “hero”whotakes care of problems? You gotta believe… that your client willbeloyal to a hero!

Do you believe?

]]>11:28noPS76: Old Fashioned MarketingThu, 12 May 2016 09:00:00 +0000Bernard discusses getting back to the basics of marketing-developing relationships is the key!]]>09:53noPS75: Write It Down Or.....Mon, 09 May 2016 09:00:00 +0000Bernard shares why he believes keeping electronic lists is
essential to his success.]]>Bernard shares why he believes keeping electronic lists is
essential to his success.]]>09:12noPS74: My Favorite AppsThu, 05 May 2016 09:00:00 +0000Bernard shares his favorite tech apps that can help build your business and streamline your life!]]>Bernard shares his favorite tech apps that can help build your business and streamline your life!]]>09:59noPS73: Be Happy!Mon, 02 May 2016 09:00:00 +0000Bernard discusses happiness and how we can choose to embrace a positive life approach....or not.]]>Bernard discusses happiness and how we can choose to embrace a positive life approach....or not.]]>10:32noPS72: Visit a SchoolThu, 28 Apr 2016 09:00:00 +0000Bernard encourages stylists to visit cosmetology schools and offer students practical insights into the realities of the salon industry.]]>Bernard encourages stylists to visit cosmetology schools and offer students practical insights into the realities of the salon industry.]]>12:11noPS71: Go To A Hair ShowMon, 25 Apr 2016 09:00:00 +0000Bernard is energized after attending the ABS hair show in Chicago and recalls his weekend experience for listeners.]]>Bernard is energized after attending the ABS hair show in Chicago and recalls his weekend experience for listeners.]]>07:58noPS70: Mine the Diamonds In Your FieldThu, 21 Apr 2016 09:00:00 +0000Bernard explains how to find success by committing to your passion and polishing the skills you need to excel.]]>Bernard explains how to find success by committing to your passion and polishing the skills you need to excel.]]>11:30noPS69: Customer ServiceMon, 18 Apr 2016 09:00:00 +0000Bernard discusses consultation, anticipation and communication as the keys to effective customer service.]]>Bernard discusses consultation, anticipation and communication as the keys to effective customer service.]]>07:18noPS68: Modern SalonThu, 14 Apr 2016 09:00:00 +0000Bernard discusses his experience with Modern Salon and expands on the story he alluded to in the piece he submitted to the magazine.]]>Bernard discusses his experience with Modern Salon and expands on the story he alluded to in the piece he submitted to the magazine.]]>13:16noPS67: NebraskaMon, 11 Apr 2016 09:00:00 +0000Bernard discusses the controversial topic of continuing education in our industry as he heads to Nebraska to offer a hair extension class for a large group.]]>Bernard discusses the controversial topic of continuing education in our industry as he heads to Nebraska to offer a hair extension class for a large group.]]>12:10noPS66: Modern Salon is CallingThu, 07 Apr 2016 09:00:00 +0000Bernard shares his exciting experience of being contacted by Modern Salon.]]>Bernard shares his exciting experience of being contacted by Modern Salon.]]>06:30noPS65: Talking to StrangersMon, 04 Apr 2016 09:00:00 +0000Bernard reminisces on his own fear of talking to strangers and shares his strategies on how to conquer it and be assertive in building a successful clientele.]]>Bernard reminisces on his own fear of talking to strangers and shares his strategies on how to conquer it and be assertive in building a successful clientele.]]>09:22noPS64: All The World's A StageThu, 31 Mar 2016 09:00:00 +0000Bernard discusses how important enthusiasm and a positive attitude are when interacting with clients - regardless of how you actually feel!]]>Bernard discusses how important enthusiasm and a positive attitude are when interacting with clients - regardless of how you actually feel!]]>08:12noPS63: Building Your Clientele for FreeMon, 28 Mar 2016 09:00:00 +0000In this podcast, Bernard outlines his proven method for quickly building a clientele with virtually no out of pocket expense.]]>In this podcast, Bernard outlines his proven method for quickly building a clientele with virtually no out of pocket expense.]]>13:54noPS62: Get New ClientsThu, 24 Mar 2016 09:00:00 +0000Bernard discusses how applying systems to building a clientele is the key to success.]]>Bernard discusses how applying systems to building a clientele is the key to success.]]>12:00noPS61: How Much Should I Charge for That Service?Mon, 21 Mar 2016 09:00:00 +0000Bernard explores the different approaches to setting prices for salon services and discusses the pros and cons of each.]]>Bernard explores the different approaches to setting prices for salon services and discusses the pros and cons of each.]]>08:09noPS60: How to Train an AssistantThu, 17 Mar 2016 09:00:00 +0000This podcast explores the specific services an assistant should be trained in and the order in which to arrange their training.]]>This podcast explores the specific services an assistant should be trained in and the order in which to arrange their training.]]>09:05noPS59: Getting HelpMon, 14 Mar 2016 09:00:00 +0000One way to reach the next level of success is to hire an assistant. Bernard discusses the benefits of hiring one, how to choose the right person and creative ways to compensate your assistant.]]>One way to reach the next level of success is to hire an assistant. Bernard discusses the benefits of hiring one, how to choose the right person and creative ways to compensate your assistant.]]>10:21noPS58: Are You Mature?Thu, 10 Mar 2016 10:00:00 +0000Bernard explores several different personality types and how appreciating diversity is a sign of maturity.]]>Bernard explores several different personality types and how appreciating diversity is a sign of maturity.]]>13:23noPS57: Do It!Mon, 07 Mar 2016 10:00:00 +0000This podcast focuses on implementing systems to ensure regular marketing events for your salon to increase your salon presence in the community.]]>This podcast focuses on implementing systems to ensure regular marketing events for your salon to increase your salon presence in the community.]]>08:03noPS56: Mistake #9 pt.2Thu, 03 Mar 2016 10:00:00 +0000Bernard explains the difference between marketing and sales and how education in this area can catapult your career to the next level of success. ]]>14:43noPS55: Mistake #9Mon, 29 Feb 2016 10:00:00 +0000In this two part series, Bernard explains how continuing education is essential to building a successful business and how focusing on your strengths is a winning strategy.]]>11:03noPS54: Mistake #8Thu, 25 Feb 2016 10:00:00 +0000Bernard explains why relying on passive marketing - such as word of mouth - is the eighth biggest mistake stylists make when building their income. This podcast offers several ideas on how to actively market yourself when building your business.]]>Bernard explains why relying on passive marketing - such as word of mouth - is the eighth biggest mistake stylists make when building their income. This podcast offers several ideas on how to actively market yourself when building your business.]]>13:33noPS53: Mistake #7Mon, 22 Feb 2016 10:00:00 +0000This podcast explains why it is important to have a portfolio of your work and encourages stylists to utilize the latest technology when doing so. ]]>This podcast explains why it is important to have a portfolio of your work and encourages stylists to utilize the latest technology when doing so. ]]>06:09noPS52: Mistake #6Thu, 18 Feb 2016 10:00:00 +0000Bernard discusses why being out of stock is a critical mistake when building your business and offers several suggestions on how to avoid this common loss of revenue.]]>Bernard discusses why being out of stock is a critical mistake when building your business and offers several suggestions on how to avoid this common loss of revenue.]]>04:42noPS51: Mistake #5Mon, 15 Feb 2016 10:00:00 +0000Bernard may surprise listeners in this podcast as he reveals the fifth mistake stylists often make in building their business - thinking big. He explains that focusing on the small profitable services, addressing small concerns and setting short term goals are all essential to a successful business.]]>Bernard may surprise listeners in this podcast as he reveals the fifth mistake stylists often make in building their business - thinking big. He explains that focusing on the small profitable services, addressing small concerns and setting short term goals are all essential to a successful business.]]>08:54noPS49: Mistake #4Thu, 11 Feb 2016 10:00:00 +0000Bernard exposes the fourth mistake many stylists make when building their business: not practicing what you preach. He emphasizes the importance of focusing on your own appearance and style while working in the salon. ]]>Bernard exposes the fourth mistake many stylists make when building their business: not practicing what you preach. He emphasizes the importance of focusing on your own appearance and style while working in the salon. ]]>06:01noPS48: Mistake #3 Mon, 08 Feb 2016 10:00:00 +0000Bernard reveals the third mistake in the series - Using Your Phone. He reminds stylists to be more aware of how professional their phone answering/messaging systems sound and encourages them to utilize hold-time for promoting their business.]]>Bernard reveals the third mistake in the series - Using Your Phone. He reminds stylists to be more aware of how professional their phone answering/messaging systems sound and encourages them to utilize hold-time for promoting their business.]]>05:14noPS47: Mistake #2Thu, 04 Feb 2016 10:00:00 +0000Bernard reveals the second mistake stylists often make when trying to build their business - not utilizing free marketing materials. Bernard explains the how and why of using the free promotional items distributors frequently offer salons. ]]>Bernard reveals the second mistake stylists often make when trying to build their business - not utilizing free marketing materials. Bernard explains the how and why of using the free promotional items distributors frequently offer salons. ]]>07:09noPS46: The #1 Mistake Is....Mon, 01 Feb 2016 10:00:00 +0000This podcast is the first of a ten part series outlining the 10 Critical Mistakes hairdressers make when building their business. Mistake #1: Not Displaying Your Credentials. Bernard explains why displaying your educational achievements is important to building your business as well as raising the industry standard of professionalism.]]>This podcast is the first of a ten part series outlining the 10 Critical Mistakes hairdressers make when building their business. Mistake #1: Not Displaying Your Credentials. Bernard explains why displaying your educational achievements is important to building your business as well as raising the industry standard of professionalism.]]>05:39noPS45: Get In The GameThu, 28 Jan 2016 10:00:00 +0000A podcast about using the latest social media apps and the tools available to increase your online presence. ]]>A podcast about using the latest social media apps and the tools available to increase your online presence. ]]>09:53noPS44: In The Beginning.....Mon, 25 Jan 2016 10:00:00 +0000Bernard gives a general overview of the evolution of the hair industry to better understand current and future trends.]]>Bernard gives a general overview of the evolution of the hair industry to better understand current and future trends.]]>17:22noPS43: The Price of Success Thu, 21 Jan 2016 10:00:00 +0000Bernard discusses the personal sacrifices he made on his professional journey to success and offers insight and alternatives to his path. ]]>09:48noPS42: Offering Hair Replacement vs. Hair ExtensionsMon, 18 Jan 2016 10:00:00 +0000Bernard explains the logistical differences between offering hair replacement and hair extension services in the salon.]]>Bernard explains the logistical differences between offering hair replacement and hair extension services in the salon.]]>13:31noPS41: Do You Want To Control Your Own DestinyThu, 14 Jan 2016 10:00:00 +0000Bernard emphasizes and illustrates the importance of being proactive and taking control of your career. Don't just wait for customers to call you - call them! Make it happen!]]>Bernard emphasizes and illustrates the importance of being proactive and taking control of your career. Don't just wait for customers to call you - call them! Make it happen!]]>09:06noPS40: Quality and Origin of Human HairMon, 11 Jan 2016 10:00:00 +0000Bernard explores where and how human hair is sourced from around the world and the processes that can impact the quality of the hair.]]>Bernard explores where and how human hair is sourced from around the world and the processes that can impact the quality of the hair.]]>11:33noPS39: Human vs Synthetic ExtensionsThu, 07 Jan 2016 10:00:00 +0000Bernard discusses the pros and cons of using human vs synthetic hair extensions.]]>Bernard discusses the pros and cons of using human vs synthetic hair extensions.]]>12:57noPS38: Hair ReplacementMon, 04 Jan 2016 10:00:00 +0000Bernard explains what non-surgical hair replacement is in relation to the cosmetology industry and how it can be a profitable service that stylists can offer their clients.]]>Bernard explains what non-surgical hair replacement is in relation to the cosmetology industry and how it can be a profitable service that stylists can offer their clients.]]>13:10noPS37: Inspect to RespectThu, 31 Dec 2015 10:00:00 +0000Bernard explains how and why tracking key performance indicators in your business will fuel growth.]]>Bernard explains how and why tracking key performance indicators in your business will fuel growth.]]>08:45noPS36: What am I Doing Now?Mon, 28 Dec 2015 10:00:00 +0000Bernard shares his current passion - teaching hair extensions to stylists across the country.]]>Bernard shares his current passion - teaching hair extensions to stylists across the country.]]>13:06noPS35: My Personal Hair Extension BusinessThu, 24 Dec 2015 10:00:00 +0000Bernard discusses how his personal hair extension business has grown, transitioned and progressed over the years.]]>Bernard discusses how his personal hair extension business has grown, transitioned and progressed over the years.]]>10:22noPS34: To Own or Not To Own - That is the QuestionMon, 21 Dec 2015 10:00:00 +0000Bernard navigates the complex dilemma many stylists face - whether or not to open their own salon. He discusses the pros, cons and insider secrets of being a salon owner. ]]>Bernard navigates the complex dilemma many stylists face - whether or not to open their own salon. He discusses the pros, cons and insider secrets of being a salon owner. ]]>12:04noPS33: Monetize Your AudienceThu, 17 Dec 2015 10:00:00 +0000Bernard explains how to build an income base using your knowledge and experience in any industry.]]>Bernard explains how to build an income base using your knowledge and experience in any industry.]]>10:03noPS32: Build an AudienceMon, 14 Dec 2015 10:00:00 +0000Bernard dives into the importance of building an audience beyond your own clientele.]]>Bernard dives into the importance of building an audience beyond your own clientele.]]>09:52noPS31: Giving it awayThu, 10 Dec 2015 10:00:00 +0000Bernard encourages stylists to freely share their knowledge and passion with others and explains how rewarding and mutually beneficial the experience can be.]]>Bernard encourages stylists to freely share their knowledge and passion with others and explains how rewarding and mutually beneficial the experience can be.]]>12:48noPS30: Be the Most Expensive in Your CityMon, 07 Dec 2015 10:00:00 +0000Bernard discusses how to price your services in any market and why it is necessary to regularly raise your prices to stay profitable.]]>Bernard discusses how to price your services in any market and why it is necessary to regularly raise your prices to stay profitable.]]>12:14noPS29: Social MediaThu, 03 Dec 2015 10:00:00 +0000Bernard focuses on social media as an essential tool in marketing in the hair industry today.]]>Bernard focuses on social media as an essential tool in marketing in the hair industry today.]]>08:55noPS28: Using Technology in Your BusinessMon, 30 Nov 2015 10:00:00 +0000Bernard explains the importance of using the latest technology to market and improve your business.]]>Bernard explains the importance of using the latest technology to market and improve your business.]]>11:57noPS27: Specialize in One ServiceThu, 26 Nov 2015 10:00:00 +0000Bernard talks about his experience in specializing in hair extensions and how that transformed his business.]]>Bernard talks about his experience in specializing in hair extensions and how that transformed his business.]]>07:30noPS26: Perfecting the Client JourneyMon, 23 Nov 2015 10:00:00 +0000As part of the stylists' journey, you must perfect the client experience! Bernard explains how taking the time to specialize in your craft is an essential part of becoming profitable.]]>As part of the stylists' journey, you must perfect the client experience! Bernard explains how taking the time to specialize in your craft is an essential part of becoming profitable.]]>08:13noPS25: Am I at the Right Job?Thu, 19 Nov 2015 10:00:00 +0000Bernard travels along the stylists' journey with a discussion about the different types of salons and the pros and cons of working at each.]]>Bernard travels along the stylists' journey with a discussion about the different types of salons and the pros and cons of working at each.]]>09:30noPS24: The Stylists JourneyMon, 16 Nov 2015 10:00:00 +0000After completing the Client Journey series, Bernard introduces the Stylist Journey - a look at the different career paths and choices available in the industry.]]>After completing the Client Journey series, Bernard introduces the Stylist Journey - a look at the different career paths and choices available in the industry.]]>14:46noPS23: Color DisastersThu, 12 Nov 2015 10:00:00 +0000Bernard recants a recent color disaster in his salon and offers a few tips along the way to help others avoid the same costly mistake!]]>Bernard recants a recent color disaster in his salon and offers a few tips along the way to help others avoid the same costly mistake!]]>11:29noPS22: Staying in TouchMon, 09 Nov 2015 10:00:00 +0000Keeping in touch with your client in between appointments can increase the likelihood of them returning. Bernard reveals his 3 points of contact plan that you can easily incorporate into your own system for staying connected to your customers.]]>Keeping in touch with your client in between appointments can increase the likelihood of them returning. Bernard reveals his 3 points of contact plan that you can easily incorporate into your own system for staying connected to your customers.]]>06:32noPS21: Journey to the Front DeskThu, 05 Nov 2015 10:00:00 +0000We continue our journey with a review of how the front desk impacts the customer experience.]]>We continue our journey with a review of how the front desk impacts the customer experience.]]>08:21noPS20: Improving the ServiceMon, 02 Nov 2015 10:00:00 +0000Bernard focuses on several ways you can improve the service you provide to clients including advanced education, the art of conversation and developing a relationship with the clients.]]>Bernard focuses on several ways you can improve the service you provide to clients including advanced education, the art of conversation and developing a relationship with the clients.]]>10:01noPS19: Shampooing Your Way to a ClienteleThu, 29 Oct 2015 09:00:00 +0000Bernard offers a tutorial on how to give an amazing shampoo and how that simple service can be the foundation for building a loyal clientele.]]>Bernard offers a tutorial on how to give an amazing shampoo and how that simple service can be the foundation for building a loyal clientele.]]>09:50noPS18: The Journey Continues....Consultation Mon, 26 Oct 2015 09:00:00 +0000Bernard is passionate about the customer consultation. He explains in detail why it is so important to take the time to do one before each service with both new and repeat clients.]]>Bernard is passionate about the customer consultation. He explains in detail why it is so important to take the time to do one before each service with both new and repeat clients.]]>09:15noPS17: Customer CareThu, 22 Oct 2015 09:00:00 +0000Bernard focuses on customer service with specific suggestions on anticipating and fulfilling your clients' needs.]]>Bernard focuses on customer service with specific suggestions on anticipating and fulfilling your clients' needs.]]>09:17noPS16: The Journey Begins - Sales and MarketingMon, 19 Oct 2015 09:00:00 +0000Bernard explores the first step on the customer journey - sales and marketing. He explains the difference between the two concepts and offers practical ideas on how to build your clientele.]]>Bernard explores the first step on the customer journey - sales and marketing. He explains the difference between the two concepts and offers practical ideas on how to build your clientele.]]>12:48noPS15: Let's Get PhysicalThu, 15 Oct 2015 09:00:00 +0000This podcast focuses on maintaining a balanced lifestyle and the importance of incorporating physical activity into your daily routine.]]>This podcast focuses on maintaining a balanced lifestyle and the importance of incorporating physical activity into your daily routine.]]>09:24noPS14: AccountabilityMon, 12 Oct 2015 09:00:00 +0000Bernard explains how an accountability partner can help you set and achieve goals in your personal and professional life.]]>Bernard explains how an accountability partner can help you set and achieve goals in your personal and professional life.]]>06:50noPS13: All About AuthorityThu, 08 Oct 2015 09:00:00 +0000Bernard discusses the principles of authority and how respecting authority can help your business thrive!]]>Bernard discusses the principles of authority and how respecting authority can help your business thrive!]]>10:51noPS12: The Grass IS Always Greener on the Other SideMon, 05 Oct 2015 09:00:00 +0000Bernard encourages stylists to focus on and nurture their own business and to not be distracted by the success of others.]]>Bernard encourages stylists to focus on and nurture their own business and to not be distracted by the success of others.]]>10:02noPS11: The Customer JourneyThu, 01 Oct 2015 09:00:00 +0000Bernard breaks down the customer journey into individual parts that can be examined and evaluated to make the overall experience better for your client and more profitable for you.]]>Bernard breaks down the customer journey into individual parts that can be examined and evaluated to make the overall experience better for your client and more profitable for you.]]>10:45noPS10: The Success TriangleMon, 28 Sep 2015 09:00:00 +0000Bernard discusses the Success Triangle and its fundamental principles of price, service and quality. You may be shocked (and relieved!) to learn that you can't deliver on all three and maintain profitability.]]>Bernard discusses the Success Triangle and its fundamental principles of price, service and quality. You may be shocked (and relieved!) to learn that you can't deliver on all three and maintain profitability.]]>08:40noPS9: Motivation is Like Taking a BathThu, 24 Sep 2015 09:00:00 +0000Bernard discusses how important staying motivated can be to your success as a stylist. He offers a range of ideas from podcasts to hair shows that will excite and inspire you to reach the next level in your business.

]]>Bernard discusses how important staying motivated can be to your success as a stylist. He offers a range of ideas from podcasts to hair shows that will excite and inspire you to reach the next level in your business.

]]>11:53nofullPS8: Should New Stylists Get Walk Ins?Mon, 21 Sep 2015 09:00:00 +0000Walk-ins are a valuable asset to your salon and they should be trusted to those stylists that have proven themselves. Bernard explains why new stylists shouldn't be given your walk in clients and offers several tips on how they can build their business and establish themselves without them.]]>Walk-ins are a valuable asset to your salon and they should be trusted to those stylists that have proven themselves. Bernard explains why new stylists shouldn't be given your walk in clients and offers several tips on how they can build their business and establish themselves without them.]]>10:44noPS7: Why You Should Teach Your Clients How To Apply Their Own ColorThu, 17 Sep 2015 09:00:00 +0000Bernard explains how sharing your hair techniques with clients can actually help your business by building trust, goodwill and improving your overall image.]]>Bernard explains how sharing your hair techniques with clients can actually help your business by building trust, goodwill and improving your overall image.]]>09:22noPS6: Keep Calm and Raise your PricesMon, 14 Sep 2015 09:00:00 +0000In this podcast, Bernard will help you overcome the guilt, fear and pitfalls of raising your prices. Use his salon-tested tips on the how, when and why and give yourself the raise you deserve!]]>In this podcast, Bernard will help you overcome the guilt, fear and pitfalls of raising your prices. Use his salon-tested tips on the how, when and why and give yourself the raise you deserve!]]>13:10noPS5: Rescheduling on SteroidsThu, 10 Sep 2015 08:00:00 +0000Bernard discusses the financial and organizational benefits of scheduling your customers' appointments for the entire year.]]>Bernard discusses the financial and organizational benefits of scheduling your customers' appointments for the entire year.]]>08:09noPS4: How to keep your clients, pt. 2Mon, 07 Sep 2015 09:00:00 +0000Bernard continues his discussion regarding client retention and pre-booking their next appointment is another essential tool to keeping your customers!]]>Bernard continues his discussion regarding client retention and pre-booking their next appointment is another essential tool to keeping your customers!]]>14:11noPS3: How to keep your clientsThu, 03 Sep 2015 16:14:06 +0000Learn how to retain your customers by building a better relationship with them. Bernard offers strategic talking points that help develop relationships and effectively communicate with your clients so that they stay committed to your business.]]>Learn how to retain your customers by building a better relationship with them. Bernard offers strategic talking points that help develop relationships and effectively communicate with your clients so that they stay committed to your business.]]>11:57noPS2: Building a clienteleThu, 03 Sep 2015 16:12:17 +0000Bernard covers how stylists can build a solid clientele in 8 months by adding one new client a day! He reveals how many clients it takes the average stylist to be booked solid and offers marketing tips on how to easily add new clients.]]>Bernard covers how stylists can build a solid clientele in 8 months by adding one new client a day! He reveals how many clients it takes the average stylist to be booked solid and offers marketing tips on how to easily add new clients.]]>13:42noPS1: Welcome to The Profitable StylistThu, 03 Sep 2015 16:05:49 +0000In this first podcast of the series get to know Bernard Ory, host of the Profitable Stylist. This podcast will provide stylists with a road map for success including specific strategies for building a loyal clientele, offering profitable services and building a successful business. Subscribe today and join us on the journey!]]>In this first podcast of the series get to know Bernard Ory, host of the Profitable Stylist. This podcast will provide stylists with a road map for success including specific strategies for building a loyal clientele, offering profitable services and building a successful business. Subscribe today and join us on the journey!]]>09:27no