Explore our list of the best eCommerce SEO Tools. From free to paid eCommerce SEO tools, we outline the benefits and features of today's most valuable tools to improve organic search presence and improve website performance.

The Best eCommerce SEO Tools of 2019

To be the best, you have to use the best. That’s why knowing the best tools should be an essential component of your eCommerce SEO Strategy. From legacy eCommerce SEO tools to industry disruptors, we’ve outlined some of our favorites for keyword research, backlink information and more.

Google Analytics

If you own or operate a website, you should be using Google Analytics. Google Analytics records, visualizes and analyzes website statistics to help your business grow.

With Google Analytics, you can attribute website traffic to different sources and implement eCommerce tracking to record purchases. Use goals to measure lead generation conversions or monitor your website with real-time reports. Regardless of your business size or vertical, we recommend Google Analytics as one of the best SEO tools to measure and improve your website's performance.

Google My Business

Google My Business enables any business to create and maintain a highly visible online profile that displays in Google search results. This free SEO tool helps businesses engage with customers and displays photos, hours of operation, customer reviews and more.

We recommend that eCommerce businesses optimize their Google My Business accounts with visuals and content that enhances their overall brands. Additionally, businesses should demonstrate what makes their products unique and actively respond to customer reviews.

SEO Site Checkup

This suite of tools offers insights for a variety of SEO issues. To start, choose specific items you want to improve, such as visitor breakdown, sitemap files, backlinks, favicons – you name it! SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.

Paid SEO Tools

Screaming Frog Spider Tool

The Screaming Frog SEO Spider Tool is a desktop extension with a variety of different features and functionality to measure your website's SEO health. After you run a crawl, the export will include insights about key elements like title tags, alt tags and 301 redirects to an Excel doc for easy analysis. Although its interface is somewhat difficult to navigate, the data Screaming Frog Spider Tool provides offers significant value to help you maintain your eCommerce store.

SEMrush

SEMrush is an all-in-one marketing resource that offers SEO, paid traffic, social media and content/PR analysis tools. The SEO tool collects keyword data, anchor text, backlinks, ranking position and more to help you gain a comprehensive view of your organic footprint.

Moz Pro Keyword Explorer

Moz Pro Keyword Explorer uses a unique formula to show keyword difficulty based on page/domain rank, page/domain authority, competitors, current rankings and more. It also compares keyword difficulty and offers a refreshing alternative to other keyword suggestion tools. As a member of the Moz Pro SEO suite, Keyword Explorer is a fantastic value and helps businesses prioritize keywords to target.

Moz Pro On-Page Grader

Moz On-Page Grader is one of our favorite SEO tools. This on-page analysis tool grades the quality and relevance of a specific URL based on your desired keyword. The report card assigns a letter grade to your URL and displays actionable recommendations to improve the quality of the page.

Raven Tools Link Manager

If you’re managing link-building efforts on your site, this link building management tool is a must. Raven Tools Link Manager helps businesses analyze the active and inactive links, link anchor text and backlink domains. This tool is also a part of the larger Raven Tools SEO Suite, which gives access to rank tracking, keyword and competitor research tools and more.

Ahrefs

Marketing and SEO experts recommend Ahrefs as one of the best eCommerce SEO tools. Use Ahrefs to research competing websites by looking at “Top Pages” and exact keywords that drive visits to their sites. This data helps you learn why your competitors rank for desired keywords and determines what you need to improve overall rankings.