Beauty Insider – In 2007, Sephora launched a client loyalty program as a way of thanking clients with special products, exclusive information, and an all-access pass to personalized beauty. The Beauty Insider program is available in Sephora stores nationwide and at www.sephora.com. In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], a premium level for Beauty Insiders giving clients access to exclusive gifts, event invitations, and early access to select products.

Sephora inside JCPenney – JCPenney began opening Sephora inside JCPenney stores in October 2006. That original launch has turned into a phenomenon. Today, there are Sephora locations in JCPenney stores nationwide. These stores are smaller than a normal store with approximately 1,500 square feet but they are located in the center of the store and feature the signature Sephora look and beauty offering.

Please include your contact information, any press (if available), retail and wholesale price lists, current and future distribution strategies, and product samples submitted in their approved retail product packaging. Once your items have been received by the Merchandising Submissions Department, you will be sent a confirmation email. We welcome your interest in working with us as we build innovative, worldwide retail concepts.