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VF Corp, the holding company for popular outdoor brands such as The North Face, JanSport and Smartwool, announced Monday will move its global headquarters to Denver, bringing 800 high-paying jobs to the city.

"The optics are so obvious to so many people in this era of #MeToo," Steven Silvers said of Innovation Pavilion. "Their response to this crisis is going to have a far lengthier and more damaging effect on the company than if they handled it more directly."

The work, which ranges from remodeling some restaurants to scarping off and completely rebuilding older structures, is part of a $6 billion modernization effort McDonald's will roll out across the U.S. by the end 2020.