Disney Consumer Products unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities, and stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc., the new gowns combine classical styling with elements of fantasy and magic to bring an air of royalty and fairy tale to young women celebrating their Quinceañera. The debut line features 21 gowns—two styles for each Disney Princess and a special new gown, “la Corona de la Princesa,” that will be added to the line each year.

A Quinceañera is a coming of age celebration for Latinas that signifies her journey from childhood to young womanhood. It often includes a religious ceremony followed by a reception with family and friends. While there are many traditions associated with this rite of passage, the gown is an integral and festive part of the celebration.

Disney’s special occasion business for women launched in 2007 with a luxury fairy tale weddings bridal collection. The business continued its growth in 2010 in collaboration with renowned wedding dress designer Alfred Angelo for the Disney Fairy Tale Weddings collection. In 2012 the business expanded to reach teens with Disney Forever Enchanted, a line of Disney Princess-inspired prom dresses, launched in collaboration with Ashdon Inc. [Read more...]

New Products

Jakks Pacific Inc. has secured a licensing agreement with Lafig and Sony Pictures Consumer Products to produce toys and related products based on the Smurfs franchise, including the classic Smurfs brand and the upcoming Smurfs feature film premiering in August 2016. The worldwide master toy agreement includes the rights to produce figures, play sets, plush, [...]

On March 20, Nintendo will launch the Super Mario amiibo—Gold Edition, a gold-colored Mario figure that arrives on the same day as the Mario Party 10 game for the Wii U console. The new gold-colored Mario is compatible with multiple games that support the amiibo line of figures. Mario Party 10 features a new amiibo [...]

Jelly Jam Entertainment has partnered with Kids Preferred to launch The Moodsters, a new line of toys and books designed to teach kids the fundamentals of feelings. The Moodsters consist of five lovable detectives—Coz, Lolly, Snorf, Razzy, and Quigly—who come to the rescue whenever their friends, Zach and Zoey, have a feelings emergency. The stories [...]

The fifth season of TV series The Walking Dead will be accompanied by new The Walking Dead Minimates, from Diamond Select Toys and arriving at Toys “R” Us stores nationwide and toysrus.com in March. The new assortment features characters from the “All Out War” story arc featured in issues No. 115 to 126 of The [...]

Corus Entertainment‘s Nelvana has entered a partnership with Cepia LLC to bring the Zhu Zhu Pets brand back to store shelves, with Nelvana Studio producing a new animated series based upon the property. Nelvana Enterprises will also oversee global merchandising of the brand in conjunction with the distribution of the new series.