The problem is according to the Sherman Anti-trust Act they should have paid TRIPLE damages. They never even paid the full damages let alone triple damages done to AMD in lost revenue. That is the proof there is no such thing that these capitalist pundits called the "free market". It is rigged and has been rigged in almost every industry since the days of the Standard Oil Trust. The basic law of capitalism is that the capitalist must maximize their profits. If that takes bribery, gouging the consumer, and even murder that is all part of the game. Every day 80 workers die on the job due to industrial accidents. in the US. Worldwide that number would be 8 times that number. look at the hundreds if not thousands that perish in fires every year in Pakistan and Bangladesh, where they are locked inside their factories.
Point made subject closed.

also there was that thing with Intel and PC makers to not include AMD chips in computers or very little. You still don't see enough AMD chips about especially with Windows 8

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If I am not mistaken Intel lost the lawsuit that AMD brought against them for this very thing and yet once they did win they dropped the ball. I think AMD should have focused on there CPU department and should have NEVER bought out ATI. We all knew some thing like this was going to happen when AMD did this it just took longer is all. Now AMD could turn this around with some real marketing or even selling off ATI.

Now AMD could turn this around with some real marketing or even selling off ATI.

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One of the points of acquiring ATi was getting the Radeon developers and licenses so they could do the APUs. Most users (in general) won't need something stronger than an APU, like a 5800k so I think AMD has been focusing on the right things. Their marketing strategy sucks though. There are still a lot of Intel-only vendors out there and it sucks for AMD.

In my humble opinion, the thing that is hurting AMD the most if their lack of any consumer based marketing.
The average Joe does not know who they are, or what they make.

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Agreed. This is why everybody heard of Intel. Remember "INTEL INSIDE". This strategy helped convince consumers that oh, this must be good its an Intel. Though we are talking about people that think your PC case is called a harddrive, and don't know jack about components.

I agree. But this is because they are focused on over clocking records not real performance and REAL marketing. You can not have a product and not advertise it! It is just not going to do well. They needed to step up there adds and have FAILED miserably at it! Intel is always in some computer commercial! No one knows because they do not tell any one about there product!
Being a house hold name is getting your product on the Idiot box that MILLIONS watch EVERY DAY!

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Agreed. It's nice for individuals to OC and brag about it, but AMD's marketing department need to put more trust in there hardware and stop this nonsense OC'ing marketing strategy that ultimately voids warranty anyway.

1st generation Bulldozer may have not been what we all expected. But it still runs and does anything I throw at it. As generations mature, this will get better, until then stay away from Bloody OC'ing and concentrate on the CPU's strengths.

The problem is according to the Sherman Anti-trust Act they should have paid TRIPLE damages. They never even paid the full damages let alone triple damages done to AMD in lost revenue. That is the proof there is no such thing that these capitalist pundits called the "free market". It is rigged and has been rigged in almost every industry since the days of the Standard Oil Trust. The basic law of capitalism is that the capitalist must maximize their profits. If that takes bribery, gouging the consumer, and even murder that is all part of the game. Every day 80 workers die on the job due to industrial accidents. in the US. Worldwide that number would be 8 times that number. look at the hundreds if not thousands that perish in fires every year in Pakistan and Bangladesh, where they are locked inside their factories.
Point made subject closed.

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If you feel like discussing the underlying structure and "the game" send me a pm.

Not sure if the insanity of capitalism is the issue, but they are burning through venture capital and bank financing at an incredible pace and probably have been told by their creditors to make the move. I would have held back the news until a few weeks after trinty and vishera release so they can see if things are improving. I guess selling off ATI will raise money for them and since they have already milked that technology it buys them time to right the cpu business. It is extremely severe and means if vishera and trinity and their tablet ventures don't expand as hoped they will be in the toilet before next summer.
I really hope this is NOT what happens. as I do NOT wish to have to change my motherboard and cpu to the over-priced Intel moniker.

From what I've read so far this seems like management is squeezing the company dry. Hopefully not but this seems to be almost common practice with predatory capitalism. I'll get worried when hardware stops releasing.

From what I've read so far this seems like management is squeezing the company dry. Hopefully not but this seems to be almost common practice with predatory capitalism. I'll get worried when hardware stops releasing.

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It's 21st Century Neo-Conservative Capitalism at work. As someone who works for a big blue three letter company (although only at the base level) I can tell you it's not just AMD doing this kind of thing. These companies are all about cutting costs and maximizing profits quarter to quarter. If it means cutting a third of your work force, so be it. It's going to lead to problems down the road, but they don't seem to mind sadly...

It's 21st Century Neo-Conservative Capitalism at work. As someone who works for a big blue three letter company (although only at the base level) I can tell you it's not just AMD doing this kind of thing. These companies are all about cutting costs and maximizing profits quarter to quarter. If it means cutting a third of your work force, so be it. It's going to lead to problems down the road, but they don't seem to mind sadly...

It's quite a shame to. A lot of these companies would be doing a lot better if they just buckled down and invested looking forward. Nothing sucks worse than seeing production fab-wide held up for "Down for spending".

It's quite a shame to. A lot of these companies would be doing a lot better if they just buckled down and invested looking forward. Nothing sucks worse than seeing production fab-wide held up for "Down for spending".

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Yes the problem of this shorted sighted corporate policy, pasted on top of global financial crisis= global depression, is leading to a global race to the bottom. Wage cuts, mass unemployment, and falling per capita incomes plus fiscal austerity means the second global collapse comes very soon. It will be more intense and permanent. Only global war with mass extermination of the "surplus labor force" (the unemployed) and destruction of the means of production of your competitor states can lead to the basis for a capitalist recovery. The hideous murder of millions and the misery forced on the whole of humanity makes the alternative of communist revolution with the hardships faced in building a better , more rational, and caring world pale in comparison to the coming inter-imperialist war driven by rivalry. That is why the drive towards a police state and micromanagement of the work force is all important to the bosses and their state. They need a compliant and patriotic working class to buy into the global warfare strategy.

Watch out for the Chinese, they just built their first nuclear aircraft carrier and already have a handful of nuclear subs.They are planning to project their growing naval power into the Indian Ocean, South China Sea, and the Straits of Molucca where their oil tankers make the trip to the Persian Gulf. The Seventh Fleet will no longer have domain in that region within 5 years. That will be the tinder box for global war.

It's 21st Century Neo-Conservative Capitalism at work. As someone who works for a big blue three letter company (although only at the base level) I can tell you it's not just AMD doing this kind of thing. These companies are all about cutting costs and maximizing profits quarter to quarter. If it means cutting a third of your work force, so be it. It's going to lead to problems down the road, but they don't seem to mind sadly...

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Yes cause in good times when money is rolling-in and business is good a company can maintain growth and hire workers but when times get tough and the business needs to be maintained while sales and growth arent there. How dare a company do with less to survive in a competative invorment during a global financial slow-down.

Yes lets keep all our worker so we all go down with the ship at a much faster pace. Keep piling up debt and investors with capital will not invest. The possibility to get a loan to keep the company afloat will dry up faster. No-one survives and we are all out of a job.

AMD needs better marketing. thats the end of the line. amd has pretty decent products for their price. not most of the people try to get the most bang for buck. its a shame AMD hasnt been able spread its knowledge. i can bet that atleast 30% of computer consumers havent heard of AMD yet.

AMD needs to market its APU line a lot better. just some demos now and then wont do. they need to increase the interaction with the base consumer directly.

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The market amd is aiming for doesn't care if the cpu is made by fisher price....all they want is the cheapest. And they buy once every 2 - 4 years. The small businesses and professionals want the best for their needs at the best prices. They invest in what ever and when ever it as long as itll grow their business. I sell more intel based laptops than amd....yet get more returns on amd based products because it couldn't handle the clients needs or multitasking. This cost small businesses time and money...something no one can afford to loose. Marketing is only 1/2 of the solution gotta walk it too. They should sell off their gpu business(so it'll survive) or stop the slow death thing and do a total ground up restructure and relaunch.

Yes cause in good times when money is rolling-in and business is good a company can maintain growth and hire workers but when times get tough and the business needs to be maintained while sales and growth arent there. How dare a company do with less to survive in a competative invorment during a global financial slow-down.

Yes lets keep all our worker so we all go down with the ship at a much faster pace. Keep piling up debt and investors with capital will not invest. The possibility to get a loan to keep the company afloat will dry up faster. No-one survives and we are all out of a job.

How dare businesses act like businesses. Shame on them right .

Time to go work pro bono. You mean volunteering doesnt pay

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When the working class is driven to revolution they will seize these businesses and the state that that backs them up. 30% unemployment does not phase you. Just watch out friend. A lot of angry jobless people out there are thinking otherwise. There is a quantum point of no return and the capitalist world is reaching it. Read my explanation of the global crisis and that it will lead to global war. This is real, not fantasy. If you were upset by Occupy Wall Street , wait intil the the s--t really hits the fan when the double dip begins in the coming year.

Yes cause in good times when money is rolling-in and business is good a company can maintain growth and hire workers but when times get tough and the business needs to be maintained while sales and growth arent there. How dare a company do with less to survive in a competative invorment during a global financial slow-down.

Yes lets keep all our worker so we all go down with the ship at a much faster pace. Keep piling up debt and investors with capital will not invest. The possibility to get a loan to keep the company afloat will dry up faster. No-one survives and we are all out of a job.

How dare businesses act like businesses. Shame on them right .

Time to go work pro bono. You mean volunteering doesnt pay

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The problem is they are laying off employees from branches unrelated to the problem. It would make sense if they trimmed their CPU division which is bleeding money, but they aren't, they are letting go people who have done a good job in their graphics division. My problem isn't them running like a business, it's the idea that companies working on profit quarter to quarter is acceptable. Do you think Intel fires crap loads of employees to raise their profits a little bit here and there?

Do you think AMD losing money has affected CEO or other Executive pay? I doubt it. They are unequally cutting back, by continuing to pay Rory crap loads to his excellent work, and cutting jobs for engineers in a successful division to compensate, how is that fair?

Do you think AMD losing money has affected CEO or other Executive pay? I doubt it. They are unequally cutting back, by continuing to pay Rory crap loads to his excellent work, and cutting jobs for engineers in a successful division to compensate, how is that fair?

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It's not. Unfortunately the people who probably should be replaced are the ones who make those kinds of decisions.

That is a matter of ethics. Some businesses have them, some don't. We all know what the problems are. Solutions are a far harder to come by. Most proposed solutions I hear seem worse than the problem.

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It definitely is a problem here in the West. I know CEO compensation in the US is ridiculously high compared to other places. I remember seeing that news special about the Japanese CEO of the biggest airline in Japan, who cut his pay to like the median income of employees within the company, and declined his bonus because the company started doing poorly. He took the bus to work, ate in the cafeteria with the rest of the employees, and helped out where he could (going as far as answering phones and such even). You would never see something like that in the United States. His rationale was; "Why should I be rewarded if the company is doing poorly?"

Sad no doubt. I fear the worst but possibly old ATI could come out good depending where or who they end up with. I worked for a huge company that spun off our division. We excelled and made a excellent profitable company out of it. In this case I don't see AMD making it out alive for many reasons already stated. Inferior product, almost zero advertisement, The lack of capital to rebuild/reorganize, lost expertise (fired crucial employees), and even if they over came all of the above it is as obvious as it was with General Motors the ones in charge A. are incompetent or B. dont give a damn. Both of which ultimately run a business in the ground.