In mid-2014, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, is just a few weeks into his new role as the company’s CEO. He has been tasked with helping the promising young company scale, something he has done successfully during prior stints as CEO at other young companies, but this situation presents him with some unique challenges. Prodege has a strong culture built around the deeply held religious beliefs of the company’s founding employees, many of whom are devout ultra-Orthodox Hasidic Jews. This has resulted in some unique situations for a growing technology company, such as the company closing its office on Jewish holidays and for Shabbat. Davis is keen to quickly implement the changes that he believes need to be made for the company to grow, but he also recognizes the need to be careful not to upset the company’s culture and potentially upset what had made the business special in the first place. How quickly should he move and how should he stage his actions?