2014 brought opportunities and challenges – what will 2015 bring?

Big Data and Analytics: taking you on a journey. Interact with our new infographic which summarises many of the key headlines of 2014

Top-10 fraud trends we’ve seen in 2014

This year has already been punctuated by a litany of high-profile frauds, ID thefts and data breaches. Here are the top 10 Fraud trends for 2014:

38 out of every 1000 customer records could flag up as fraudulent!

38 out of every 1000 customer records could flag up as fraudulent! how effective are your online fraud defences?

How well do you anticipate your customers’ needs and behaviours?

Have you considered where your next sets of customers are going to come from? Our animation highlights key areas of your portfolio that could provide valuable insight into opportunities you could be missing.

Endless possibilities. One Mosaic.

Mosaic is our most comprehensive cross-channel consumer classification, built for today’s hyper-connected world.

In my previous blogs we looked at data quality and customer insight and targeting. Whilst each is critical, they are the ingredients and the recipe. Getting them both right should lead to a feast of intelligent interactions — with marketing moving seamlessly across channels.

British shoppers made 129 million visits to retail websites on Boxing Day (26 December 2013) setting a new retail record for the sixth year in a row. Visit figures were up by 15% compared to Boxing Day last year and followed an impressive retail performance online across Christmas Eve and Christmas Day.

My last blog explored how big data gives marketers the power to ‘see’ their customers as individuals. It’s time to see how we can mix these ingredients to create insight that allows understand our customers and engage them in ever-more targeted and relevant ways.

Looking at the numbers, big data can be a daunting proposition. Every single day, more than 5,000 times the amount of data held by all the books in the UK’s libraries is created online. For those too young to remember books, that’s more than 2,500 years of HD video. It’s enough to give marketers indigestion. So where to begin?

Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9 December) outperformed the first Monday of December 2013 (2 December “Cyber Monday”) in terms of online retail visits.

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Latest Thinking

Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections.