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This article begins with a brief overview of two particular effects of music that have received a considerable amount of attention: the effect of music on the speed with which customers behave, and the impact of music on ...

This study arose out of an interest in my own family’s Scottish song traditions and a desire to understand them within a wider cultural context. Its purpose is to create a critical account of music and migrant identity ...

Two experiments investigated the impact of musical “fit” on consumer choice. In Experiment 1, Malaysian participants of Malay, Indian, or Chinese ethnicity chose between Malay and Western food while either Malay or Western ...