messaging

Robert Redford again makes the point that the left simply won’t accept the fact that it is their message that most of the country rejects. Instead, it is believed that the problem is the means, the messaging, the way they present their message, that’s the problem:

“It’s about storytelling,” Redford tells Abe Streep. “The Democratic Party has a good story to tell, but they don’t know how to tell it. And the other side has no story to tell and they tell it loud and clear. People listen to the loud barking dog more than the mewing cat. But one of the advantages of the GOP debate — I’m speaking personally now — as horrible as it is to watch, as horrible as it is to see, at least people who have any sense at all can see, ‘This is what we’re getting? This is what we’re going to get if we elect somebody from that mob? Whoa—’”

The left has a story to tell but doesn’t know how to tell it while the right has no story but somehow tells “it” loud and clear?

The portion of Americans who say they believe the U.S. is on the wrong track is higher than it was at any point during Ronald Reagan’s presidency, when unemployment peaked at 10.8 percent after the 1981-82 recession, according to an ABC News/Washington Post poll. The ABC poll showed the wrong-track number during Reagan’s first term peaking at 57 percent in October 1982. The Bloomberg poll shows 66 percent of Americans think the U.S. is going in the wrong direction now.

This is the number I continue to talk about because to me it is the truest indication of the mood of the country. The mood is obviously critical to the re-election, and wrong track polling has consistently indicated the way previous elections are going to go. There is a threshold that portends bad news for the incumbent, and we’re well past that. The question is, will it stay there? The answer seems to be, by all indications and forecasts, yes.

As the public grasps for solutions, the Republican Party is breaking through in the message war on the budget and economy. A majority of Americans say job growth would best be revived with prescriptions favored by the party: cuts in government spending and taxes, the Bloomberg Poll shows. Even 40 percent of Democrats share that view.

This should be something every GOP politician should have tattooed on his or her inner eyelid to help them focus. Concentrate on the message about the economy – it’s a winner. Wander off into wedge issues and you give your opponent an opening and a way to distract the public. If you do that you deserve to lose.

On October 1st of last year, the company I’d worked with for 24 years was sold to a competitor and I, along with most of the work force, were laid off. Such is life. It was the impetus for me to suggest to two others you know well that perhaps it was high time we tried to do something we all love. Thus was born 3Media Partners LLC. The "we" is myself, Dale Franks and Michael Wade.

3Media Partners is an internet marketing and consulting firm. Here’s the short description from the 3Media website:

We provide marketing services that focus on branding, brand management, advocacy, messaging, information and intelligence research for political and corporate clients using the social media as well as other online means. 3Media also partners with corporate and political communications departments and other media companies to help run online grassroots and grasstop outreach, pushback, advocacy and messaging campaigns.

So, the short and sweet is, we’re here and we’re in business. While readers here may not be in the market for our services, perhaps you know of someone looking for them. A referral would be appreciated. Contact information is available on the 3Media site.