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Facebook to Socialize 2012 Election Coverage

Facebook is teaming up with CNN to socialize coverage of the 2012 election, as the social network aims to become a “second screen” for political coverage.

The new experience, “America’s Choice 2012,” will encourage Facebook’s 160 million U.S. users to share their political views through an app, buzz measurements and surveys. The two companies will aggregate users’ sentiment and CNN will incorporate the findings into its coverage.

“Each campaign cycle brings new technologies that enhance the way that important connections between citizens and their elected representatives are made,” said Joel Kaplan, Facebook’s vice president of U.S. public policy. “Though the mediums have changed, the critical linkages between candidates and voters­ remain. Innovations like Facebook can help transform this informational experience into a social one for the American people.”

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