Saturday, 9 Feb 2008

“The authors conducted an exhaustive empirical study, with the aid of custom software, public search engines and powerful statistical techniques, in order to determine the relative popularity of every integer between 0 and one million. The resulting information exhibits an extraordinary variety of patterns which reflect and refract our culture, our minds, and our bodies.

For example, certain numbers, such as 212, 486, 911, 1040, 1492, 1776, 68040, or 90210, occur more frequently than their neighbors because they are used to denominate the phone numbers, tax forms, computer chips, famous dates, or television programs that figure prominently in our culture. Regular periodicities in the data, located at multiples and powers of ten, mirror our cognitive preference for round numbers in our biologically-driven base-10 numbering system. Certain numbers, such as 12345 or 8888, appear to be more popular simply because they are easier to remember.

Humanity’s fascination with numbers is ancient and complex. Our present relationship with numbers reveals both a highly developed tool and a highly developed user, working together to measure, create, and predict both ourselves and the world around us. But like every symbiotic couple, the tool we would like to believe is separate from us (and thus objective) is actually an intricate reflection of our thoughts, interests, and capabilities. One intriguing result of this symbiosis is that the numeric system we use to describe patterns, is actually used in a patterned fashion to describe.

We surmise that our dataset is a numeric snaphot of the collective consciousness. Herein we return our analyses to the public in the form of an interactive visualization, whose aim is to provoke awareness of one’s own numeric manifestations.”