I'll try and watch the keynote but that rumoured price has got me gobsmacked slightly.

Don't worry. You've been conditioned to expect those prices all so that they can announce that the starting price is $949 which is cheaper than we expected and people will therefore characterize it as "worth it".

Don't worry. You've been conditioned to expect those prices all so that they can announce that the starting price is $949 which is cheaper than we expected and people will therefore characterize it as "worth it".