Tuesday, 12 April 2011

For this project the animation students will be working with the Advertising students and the illustration students. We have to choose an item of confectionary and come up with an advert and advertising campaign for it.

Once we were in groups we had to choose a product to advertise, my group chose Cadbury Flake. Before we start planning our advert we looked at previous adverts as a starting point.

The original ads had a lot of sexual connotations then in 2009 Flake has gone for a comedic take on their original ads but the latest ad has gone back to the sexual theme. As a group we have decided to go in a completely different angle with our advert, by moving in a different direction we have made this completely our own idea. Our target audience is women aged 25 to 35, women with busy lives, mums and business women.

'Flake out' - Busy women working all day sit down for a while with a flake and chill out before they 'flake out'.

'Stressed' - A stroppy woman is angry and stomping around slamming doors etc she sits down and eats her flake and her stress melts away.

'Accessary' - The Flake is an essential for women, something they cary around and are seen with like a new mobile or designer bag.

We then started coming up with advert ideas. After everyone in the group had come up with a few ideas we chose three to present to the class. After preenting our three ideas we decided on one idea and started working on fine tuning it.

We have chosen to set our advert in an aeroplane with a hostess as the main character. here are our story boards.

Animatics

We then started developing our character designs.

Revised story board

Finalised Storyboard

Once we had a finished story board we then started animating. We split the work between the two animators each taking one half. I will be animating the last half.

Thursday, 7 April 2011

Hello my name is Claire, and this is a presentation showing what I have to offer.

My area of practice is stopmotion. I love all aspects of this medium, set building modelling and finding solutions to animating restrictions such as making a character jump, I think stopmotion is the most rewarding form of animating due to the fact that I am a very hands on person, I love creating and take pride in my work particularly the small things.

In this picture the model was launching himself off his back onto his feet we had to use a hair tied around him to keep him suspended without our hands being in the shot.

StrengthsI pride myself on creating movement that shows personality and emotion, I also put a lot of effort into my characters expressions. I would say I’m a good person to have on a team because I look at the fine detail as well as the obvious. I may not be the best with flash, Photoshop or Maya but I'm confident using them and I am a quick learner, plus I’m willing to try anything and will do so to the highest possible standard.

I found Flash fairly easy to use once I knew the basics and picked it up quickly. I am confident animating with flash and find it enjoyable to use but would like to improve my skills further and develop a higher standard of animating.

Maya I found to be more challenging but enjoyed working in a 3D space, I found the modelling to be the most demanding and I defiantly would like more practice using this programme and hope to develop my skills as I feel this is my weakest area. I would also like the chance to play around with different textures and lighting, and generally improve my knowledge of this programme.

I’m not phased by new things and am pretty much willing to try anything, the more new experiences the better, whether it’s using a new programme, a new material or new equipment, I am hoping to learn as many new techniques and skills as possible.

I feel I would be most useful working on a stopmotion animation as this is what I enjoy most and is my strongest medium.