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Why Aamir, did not spread enough shit!!

By now, Aamir Khan has been unanimously acclaimed as the
new age marketing guru of current times. Sadly, Aamir’s twitter account has
been pretty inactive, the last tweet was almost a year ago. But it was from an
Android phone, so he isn’t that bad with tech stuff and new age media. But
that’s not what this blog is all about; it’s about the tagline he came up with
for Delhi Belly, and it was one hell of a catchy tagline. However, he did not
fully capitalize on such a smart tagline, atleast on Social Media. Here’s
how –

# A simple tweet from Aamir’s handle asking people to
discuss share instances when $#it happened in their lives and they couldn’t do
anything but run away from it (mind you he did that on radio!) could have
sparked off amazing tweets

# Throughout the shoot of the film, he could have shared
instances of bloopers or goof ups while making the movie. You know, there’s a
lot of hustle during shoots and more often than not #shithappens!

BTW, the movie has done well enough and this might have
got marginal increment in the overall revenue. But if it’s Aamir it’s got
to be different! Who knows’ he might have got the story for the Delhi Belly 2!

I understand that this topic is a little bit outdated by
now. But then, #shithappens! Sometimes things don’t happen when you want it to
happen :)

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About

This blog is authored by me, Hardik Joshi. I have participated in marketing endeavors of multiple brands going digital in the last decade. The list includes brands from various industries like finance, telecommunications, FMCG’s, NGO’s, automobiles, marketing agencies and a number of B2B brands. This platform is an attempt to share my experiences and opinions.
You can download my eBook, Social Media Handbook - Amateur to Pro here - http://goo.gl/2tJjk
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