Sky has launched a new streaming service for Austria, called Sky X. Offering an OTT alternative to its traditional satellite services, the pay-TV provider aims to attract customers with a transparent offer and fixed prices on Sky X. The package Fiction for EUR 19.99 a month will include all films and series from Sky, rather than the current division into Series and Cinema. The package Sport with a complete Sky sports offering costs EUR 24.99 and a combination of both packages costs EUR 34.99.

Beside the pay-TV packages, a Sky X subscription includes a range of public and private TV channels, such as ORF, ARD, ZDF, ARTE, ProSieben, RTL, Discovery, Spiegel TV, TNT Serie, Junior and Classica.

To watch Sky X, users need an internet connection and Sky-X app, which works on smartphones, tablets, notebooks, consoles and smart TVs. Customers who do not have a Smart TV can get a streaming box. No cable connection or sat key is necessary any more. A Sky X subscription can be used on two devices simultaneously and up to four devices can be registered.

In mid-April, Sky will launch an advertising campaign with the slogan ‘Stream Dich frei’ to promote the new offer.

Sky already launched its Sky Q IPTV service in Austria last year. The new service builds on its Now TV offer developed in the UK and similar streaming services introduced in Spain and Switzerland in order to expand the company’s potential market.