Mitsubishi Electric Europe opens its first branch in Romania

Mitsubishi Electric Europe, through its Mitsubishi Electric Living Environmental Systems division, inaugurated its first branch in Romania, in Bucharest, thus strengthening the presence of the brand on the Romanian market.

2018-04-17 12:23:32

In 2017, the company′s sales share was about 10 million Euro, totaling ten per cent of the local air conditioning market.

In recent years, Mitsubishi Electric has doubled its market share for such electrical products, and in 2018 an increase in sales is expected.

"We have decided to strengthen Mitsubishi Electric′s presence in Europe by investing in Romania, as the local market has seen a spectacular evolution in recent years," said Andrea Veronese, general manager of Mitsubishi Electric Romania. "Moreover, the local economy has grown a lot and we consider that we have favorable conditions for strengthening the brand presence."