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He has had a tracheostomy, though that hasn't stopped him from smoking through the subsequent hole in his throat. He speaks using an electronic voice box, which has Auto-tune installed.[3] His clothing, particularly his purple hat and purple undershirt, indicate he is a member of the 3rd Street Saints.

Steve Jaros, lead writer of Saints Row: The Third, explained "he's too old to care, he has a lot of swagger. Pretty much he's seen it all, he's done it all, and he's too cool to be scared or offended."[3]

Zimos is Steelport's oldest pimp.[3][4] At first, The Syndicate and Zimos were on good terms, and he was friends with Phillipe Loren's protégées, Viola and Kiki DeWynter. The relationship goes south for as-yet-unknown reasons, and Zimos finds himself locked away in the basement of one of the Syndicate's human trafficking hubs.[3]

After being rescued by The Protagonist due to a mentioning of his usefulness by Kinzie,[5] Zimos becomes a highly important ally. His connections with the criminal underworld of Steelport are useful in The Protagonist's early days in Steelport[6] as they provide invaluable information on Syndicate operations, thus greatly speeding its demise. In addition, considering how much profit prostitution rakes in Steelport, he serves as both an invaluable business partner and a key character in story progression, greatly increasing the Saints prominence in Steelport through providing otherwise unavailable City Takeover missions in New Colvin District.[6] These missions focus on taking out what's left of the Morningstar's business in the city as well as re-building his own, primarily through out-advertising their hos by means of selling catalogues featuring his own hos, sending The Protagonist off to drive around customers who are being pleasured by an accompanying ho, and having the The Protagonist forcibly take back hos once employed under him that were seized by the Morningstar. Story related missions that involve him involve the hostile takeover of the Safeword brothel itself[7] (followed by the immediate employment of all the hos inside[reference?]), the seizure of all the hos sent to replace the ones once employed in Safeword by way of helicopter,[8] and the rescue of Angel De LaMuerte from the Luchadores.[5] He becomes available as a Homie[9] as well in the game and carries a shotgun in place of his microphone voice box.

If all the City Takeover gameplay in the New Colvin District has been completed, Zimos reveals that he slept with one of the DeWynter sisters, but can't remember which one; which is why he was locked away in the basement (or "pony stable") of the BDSM club and Morningstar human trafficking center, the Safeword Brothel, as a sex slave.[10]

Zimos first appears as a client in the Dominatrix Sex Castle that the The Protagonist has to service as a favor to Dom the Dom, in order to get to The Dominatrix. After returning to Dom, he and The Protagonist get tasked to take out the competitors of an upcoming Chariot Race. They then defeat Dom, and take part in the Chariot Race themselves, with Zimos pulling the chariot and The Protagonist shooting down any competing chariots.[11] He appears again in the final mission where he helps The Protagonist defeat The Dominatrix.[12]

Zimos is the only named Saints member not in the E3 trailer.[reference?]

There was an autotuned voice option that was similar to Zimos, but was taken out of the full game while still in development.

When Zimos wheels the crew out of Safeword during his very first appearance,[5] he emits an Auto-tuned squeal without using the cane. Also, when they are both called as Homies, Kinzie Kensington brings up this very issue and he is unable to give an explanation.

After being rescued, Gat asks The Protagonist what has happened since he's been gone. The Protagonist talks about Oleg and Zimos, saying that he knows Oleg is dead but doesn't know if Zimos is still alive.[13]

When The Protagonist is currently undercover at a BDSM club and is unknowingly sent to pleasure Zimos, he likens it to having sex with a cousin, and just tells the person in charge that they did the deed.

Burt: "Zimos! Where the hell have you been, buddy?"Zimos: "Your girl, Viola, turned me into a human pony and rented me out for eighty bucks an hour."Burt: "Well... this just... got a little awkward."Zimos: "A little bit."

Zimos: "Hey big man, I have a question."Oleg: "What?"Zimos: "I know a lot of lonely ladies who would love a chance to spend the night with a man of your talent."Oleg: "I'm not one of your whores, old man."Zimos: "No, you're a civil servant giving poor widows a chance to feel what it's like to be with a real man for the first time in their cold lives."Oleg: "Hmmm, I will consider."

Zimos and Shaundi

Zimos: "So, how you been girl?"Shaundi: "Z, don't talk to me."Zimos: "Is this about the..."Shaundi: "This is about Spring break when I was in college."Zimos: "Oh shit, I didn't recognize you without the dreads, irie."

Zimos and Viola

Zimos: "So, which one are you again?"Viola: "You are such an asshole."Zimos: "I'm sorry, who was whoring out who for years?"Viola: "You deserved it."Zimos: "Look, there were two of you - how was I supposed to tell you apart?"

Kinzie and Zimos

Kinzie: "So how's your cane work?"Zimos: "What do you mean?"Kinzie: "Well, you don't really always hold it up the same distance away from your trach hole, and sometimes you don't even hold it up at all."Zimos: "I don't know, it just does."Kinzie: "Lame."