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Technicolor

In celebration of the 100th-anniversary of Technicolor, we present this rare City Beneath the Sea trailer from 1953, courtesy of the Packard Humanities Institute Collection at the Academy Film Archive. This historically notable acquisition is the largest known collection of motion picture trailers on film and contains over 60,000 items.This Wednesday on July 29th, join us for a unique opportunity to experience vintage 35mm gems at the Museum of Modern Art as archivist Cassie Blake presents a one-of-a-kind trailer show curated from the Academy Film Archive’s vast Technicolor holdings. Focusing...

Born on this day in 1899, American animator Walter Lantz is perhaps best known as the creator of cartoon character Woody Woodpecker. In fact, in 1979 when Robin Williams presented Lantz with an Honorary Award at the 51st Academy Awards for his contributions to the art of animation, an animated Woody Woodpecker appeared onstage alongside Lantz to accept the award.In 1948, eight years after Woody’s first theatrical appearance, Lantz was approached by the Coca-Cola Company to produce animated theatrical advertisements to promote their product. Lantz agreed and eventually produced 20 shorts...