Des Traynor and Paul Adams discuss the principles we use to guide us as we build great product. Helping us to encode our successes and avoid mistakes, our principles are the foundations on which we build.

Principles are a way of encoding successes, helping to repeat behaviors that led to positive outcomes and avoid behaviors that led to mistakes. Here are the principles we use at Intercom to build product.

The words you use in your product’s onboarding experience are key to helping users understand what your product does and how to use it. Here’s an approach and a few tools to write a great onboarding experience.