If things turn out exactly how you expected it to, then it probably isn't as good as it can be.

MAKE SHIFT is about discovery through process, and growth through change. As designers, we are constantly searching for innovative ways to tackle on challenges we encounter, striving to create something better than the preexisting. It is not until we step out of our comfort zone, learn from the mistakes we make along the way, and explore options do we actually begin to shift our thinking.

MAKE SHIFT encourages you to adopt this idea. Don't make assumptions about what you think you already know. Take bigger risks and see how the outcomes can differ. Break the mold and stand out. Create to impact versus to follow a trend. We've even given you the opportunity to explore and decide which mark best completes our show title. You never know what discoveries can be
made until you attempt something new.

So, how will you MAKE SHIFT?

"Graphic design is an experience that seeks to influence audiences through visual communication. It accomplishes this by utilizing the creative process to fuse form and content.

We will create an exhibition that engages audiences by challenging their preconceptions of graphic design, leaving them with a broader knowledge of its impact."