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With 1.3 Billion (yes, that’s a ‘B’) active users, your local business should have a Business page on Facebook. The page should mention your business’ events, sales and news. The catch is that Facebook won’t display all your updates (also known as “posts”) to all the people who’ve “Liked” your business. Continue reading “Be social: Using Facebook to<br>Build Your Contact List” »

Being a techie dad has great perks. You can impress your kids by setting a website for their hockey team. Or at least, you impress the other parents on the team, since your kids know that it didn’t take you that long to create the WordPress site.

The goal at CakeMail is to provide an elegant and simple-to-use email marketing app.

Simple-to-use is an easy concept to grasp. Simple-to-use means that a six-year old could use CakeMail to create a campaign. Simple means that you skip the learning curve, and dive straight into capturing website visitors that get added to your list, create and send a campaign in just a few easy steps and easily track your results.

Before we get into the new version, what it does and why we think it’s good for you, we need to tell you a bit about ourselves.

We believe that small businesses are special.

That they have something to say. A story to share. Values they uphold.

That they’re building a world according to their vision. A better world.

The CakeMail team wants to be a part of the success and growth of businesses. And we wanted to change the world by crafting a simpler product: an app so simple that it could be used by anyone, regardless of their background.

So we removed the extras. The frills. The bells. The whistles.

Because after all, the purpose of email marketing is found in the campaigns you send – the message you share and the story you tell.

Creating campaigns has never been easier. People that matter have never been more accessible.

Everything from scratch

Email marketing shouldn’t be a chore. It shouldn’t be complicated. It’s only one more way to get the word out about what you do. And it should be as simple, and satisfying, as pressing “Send” when you’re done writing.

We’re right there with you.

We’re a small business too.

CakeMail 4 had to be something that a company with a strong entrepreneurial spirit would love to show another entrepreneur.

It had to be a product we’d be proud to show other designers, product experts, marketers, software engineers… It had to be elegant; efficient.

Optimizing front-end performance is no small issue to tackle. But since our latest version is a complete rewrite from the ground up, it’s the perfect time to apply lessons from previous versions, and improve performances all around.

Across the North American hemisphere, a warmer wind is blowing. The snow is melting and there’s mud everywhere.

It’s spring!

No more bulky coats, thick boots and layer upon layer of drab-coloured sweaters! Bring on the colour and the broderie anglaise blouses.

As I’m going through my lovely clothes, it struck me: while the “flavour of the season” colours are the exciting, albeit short-lived, items in my closet, I rely on my basics to get me by year round. My white and black camis; the charcoal trousers and quintessential jeans.

Kind of like your website, and the role that email plays in your overall marketing mix.

In 2012, we had 52 release notes (In January alone, we had ten…) Yet, in 2013, not a peep, nor a sound: no new features, no bug fixes.

Why?

In 2013 we’ll be launching the fourth major version of CakeMail.

What does this mean?

Work on “CakeMail 4” started last October, with a focus on speed, responsiveness and simplicity. The user interface is getting a makeover, with a rethought structure and more straightforward flows.

But that’s another blog post altogether.

We’re also working on the back-end to improve the speed and access to CakeMail so that the app can load as quickly in Alberta as in Australia.

That means major changes to the infrastructure, from new server deployments to control of the DNS. Most of the infrastructure changes will greatly impact CakeMail in general, and CakeMail 4 in particular.

We can’t wait to show all this work to you in a near future and I hope you will be as excited as we are.

Today we are releasing a new version of CakeMail we’ve put a lot of love into – version 3.5. This version is the last major 3.x release we’ll make available this year. Of course we will keep on releasing minor versions to fix bugs – even though we never create bugs in our code base :-)

The focus of this release has been to make a new user’s initial product experience fantastic, as well as simplifying the flow of information on the campaign reports. Here is a short description of what’s new:

a new welcome tab and some additional goodies to welcome users

a completely redesigned campaign report page

a way to disable the advanced editing mode in the campaign editor (HTML and WYSIWYG) right from the template source code

a way for resellers to disable the Settings tab and the Edit profile link in the user interface of their customers

a more secure SSO

optional disabling of the default sign-in page provided by CakeMail for SSO users

Current customers will need to upgrade to version 3.5 by January 15, 2013, and for 3.3 users we’ll be automatically extending the upgrade deadline for version 3.4 to this date as well. 3.3 users will want to keep in mind that they will be upgraded to 3.5 directly at the deadline date rather than 3.4. To learn more about upgrading, you can read this knowledge base article.

In order to meet the requirements of anti-spam legislation and our own anti-spam policy, you must include a physical/street address as part of your email content. This address is required by law for accountability reasons and is used to help the recipient identify the sender. It can also help facilitate the opt-out process which can prevent complaints. Some content filters will scan for it and block/junk emails that don’t have it, so it will also help improve delivery.

In order to protect subscribers (and yourself), if a physical address is not included, you will not be able to schedule your campaign.

Entering your company information is required when your account is created. To edit it, go to Settings > Company Profile

If for whatever reason the company information is missing, a window will pop up asking you to fill in your company details. The tags will be added to your campaign automatically and you can proceed with the scheduling of your campaign.