The liquor division of Lotte Chilsung Beverage Co Ltd focused on introducing new beer and Fruit Soju brands in 2015 and the company plans to increase production capacity by expanding its factory. In addition, the company will also look to develop marketing strategies to increase the volume shares of its Cloud and Sunhari brands in beer and spirits respectively over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Why buy this report?* Get a detailed picture of the Alcoholic Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the markets major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

As micro offerings enter the mainstream against a sobering backdrop of sustained economic weakness and macro maturity, wine is finding its legs, English gin is rising as a flagbearer of momentum within spirits, cider is facing the gravitational...

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In more recent years, distillers have increased their focus on value sales as volumes, particularly in core mature markets, slowed down. This has meant a greater emphasis on premium and above priced spirits. This global briefing looks the key countri...

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In 2015 glass bottles still dominated alcoholic drinks packaging, but continued to lose share to metal beverage cans. This was mainly caused by the transformation of the beer category. In China, economy lager is the major type of beer, and the key pa...

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Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine driving the global alcoholic drinks industrys relative resilience. At the same time, Western markets are battling lingering maturity wh...

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UB Group is confident that it will achieve a strong performance in the forecast period, thanks to rising beer sales. The company will focus on ensuring that input prices are kept stable, while also offering a range of beers at different prices in lin...

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Following the tumultuous events seen towards the end of the review period, United Spirits will focus on restructuring in the forecast period as owner Diageo seeks to reshape and reinvent the company. In July 2016, the company announced 300 redundanci...

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Total volume sales of alcoholic drinks stagnated in 2015, following strong annual growth earlier in the review period. This was linked to shifts in state government controls, with some states restricting distribution or increasing taxation. A dispute...

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