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Say it with flowers: In December 2007 Nick Knight photographed a story for the March/April 2008 issue of V magazine, featuring the one and only Kate Moss. SHOWstudio offered its viewers an unique chance to be part of the shoot by sending a personal floral greeting to Kate, the blooms featuring in the final fashion film and inspiring the editorial images

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A twist on the many editorial stories in production during Autumn 2007, documenting the floral trend that dominated the Spring/Summer 2008 collections, SHOWstudio and Nick Knight's brief for a foliate March/April 2008 V magazine shoot as instead to create a floral 'context'. The context was not for the shoot per se, but for the one and only Kate Moss, the story's singular supermodel.

In the three weeks preceding the shoot, Nick Knight photographed a variety of flowers to create 'silhouette masks' to be used in the post production of a final film - each floral arrangement having been sent by SHOWstudio viewers as a floral 'tribute' expressing their feelings for Ms Moss.

The final fashion film, edited by Ruth Hogben, intertwines swirling, luminescent colour, the twirling iconic form of Moss herself and an intimate spoken soundtrack featuring Roddy Lumsden's poem Bloom, composed live on set and delivered by none other than Kate herself.