We introduced the new features in LOGman 4.0 in our release blog post, today we’ll have a closer look at each new feature and discuss how analysing your website’s data can help you fine tune your SEO strategy.

One underused technique for search engine optimisation is internal linking. By using internal links you make sure that search engines understand the relevance of, the relationship between and the value of pages on your site.

For example, many high-performing websites (like Amazon.com) use internal linking to increase the ranking potential of each individual page and as a result boost their overal site’s Page Authority.