Price Match means that we have reduced prices on hundreds of favourite products to match Woolworths and Coles, Australia’s major national supermarket chains.

With Price Match, there is no need to collect coupons or go online to register as we have already matched the price. The price you see on the ticket is what you pay.

This page tells you how Price Match works and how we match our prices.

How does Price Match work?

We choose our range of Price Match products based on the favourite grocery products our shoppers regularly purchase. Price Match is not on every product in-store.

We then review a sample of individual Coles and Woolworths stores across Australia each week, located in each State.

We check the Coles and Woolworths “everyday shelf price” for each product in the Price Match product range. We exclude Coles and Woolworths products which are on “promotion” or “special” (including weekly or temporary special offers and multi-buys) and excludes prices for products that are damaged or “reduced to clear”.

To get a price for Price Match products, we match against the lower of the Coles or Woolworths price. The Price Match price comes into effect in store each Wednesday (Friday in Western Australia), reflecting either the Coles or Woolworths everyday shelf price from the previous week.

Our Price Match prices in each State are as much as possible based on the price for the Woolworths or Coles store for that State. However, in some cases, IGA stores are supplied from a neighbouring State. In those cases, that store may instead use the neighbouring State’s Price Match price. In particular, for Tasmania we use the Victoria Price Match price; for the ACT, we use the NSW Price Match price and for the Northern Territory, we use the South Australia Price Match price.

In some cases, an otherwise identicial comparison product may be of a different size. In this case, we have matched the Price Match price to the comparison product on a pro rata basis.

Sometimes an identical comparison product is not available (for example, Black & Gold products are not sold in Woolworths or Coles stores). Where this is the case, we match to the closest available comparable product.

Price Match products may separately go on promotion within Supa IGA or IGA from time to time. Where this happens and the promotion price is lower than the Price Match price, the promotion price will override that Price Match price so you still get the best deal.

If Woolworths or Coles discontinue a product, the Price Match price will be matched to the price charged by the chain which does still continue to offer that product. If both Woolworths and Coles discontinue a product, the Price Match price will continue to be their last, lower price until the product is removed from the Price Match range.

In the event that, for any reason, we are prevented from updating prices on Price Match products, we will continue to use the previous prices until further updating can be resumed or the item be removed from the Price Match range.

Price Match is only available in participating Supa IGA and IGA stores. It is not available in IGA X-press stores.

As all IGA stores are proudly independently owned, the range of products offered in store may differ. Price Match products or varieties may not be available across all participating stores. All products are subject to availability.

We reserve the right to withdraw the Price Match offer, or to vary the terms and conditions, at any time without notice.