Keyword Architecture Key·word Ar·chi·tec·ture ˈkēˌwərd/ ˈärkiˌtekCHər/ noun For those readers outside the search-industry, a Keyword Architecture refers to the structured use of keywords in a website, which influence the terms that the website is able to rank for in...

SEO and CRO are kind of like men and women in a relationship, they are both equally important and valuable. In their own unique way they bring themselves together to eventually form something even more amazing than they would have otherwise had on their own. However,...

SEO has changed so much in such a short amount of time. In this industry, you need tools that will automate some of your day-to-day tasks or you will die (metaphorically). My goal is to spend less time doing a task while still giving great results. Here are some of...

So, you’ve heard about Followerwonk, but want to know more – just how important is it to utilise Twitter within your marketing strategy? In this guest post Ed Hallinan, web-editor for digital consultancy InterGreater, will be explaining why Followerwonk is so...

This is a story to help other marketers avoid the mistakes that I’ve made. A story about missed opportunity. Yes, even a story that I might regret, except that I’ve hopefully learned my lesson and there is at least some value in that. In the beginning of 2012, I had...

There is a lot written on SEO blogs about how to do SEO (which is invaluable,) but there is more to running an SEO company than doing SEO. When I started my first company, BrewSEO, I was shocked at the lack of seo-specific business advice. That challenge motivated me...

You are in for a treat. One of the hardest parts of starting a company is hiring employees. This is true for all industries, and it is something that most SEO start-ups need help with (I know I do.) Richard Baxter is the owner of SEO Gadget, one of the most respected...

Common Misconceptions About the SEO Industry: Search engines are the portals that people around the globe use to navigate the internet. No wonder they’re a big deal. An entire industry has grown through the soil that is the major search engines. People and businesses...

“It’s like free traffic.” This is how you can use Google Webmaster Tools to easily grow your traffic. Update: Moz Analytics has incorporated a simular strategy into the “keyword opportunities” portion of their analytics suite. This is yet...

Many people naturally think that the SEO industry is shady. Certainly, there are people within the industry that are questionable (stop it!), but the actual practice of search engine optimization isn’t meant to be. It’s a common belief that SEO is the tactic of...

As promised, this SEO blog is going to hold nothing back. I believe that if you give away your best tips, you’ll be forced to come up with something better. So, in the spirit of contributing value to the inbound marketing community, I’m starting a new series. This is...