It's time for HerRoom's annual Friends & Family sale, which is one of our biggest sales of the year. It's not often we're able to offer almost every brand in a storewide sale, so this is a great time to stock up on the basics, buy gifts and maybe treat yourself to something special. This Friday- ...

HerRoom is happy to announce we're now carrying Heidi Klum's new lingerie line, filled with sexy, fashion-model-worthy pieces. This line replaces the Elle MacPherson line and maintains supermodel style and brand appeal.The new video that Heidi Klum has made to feature the brand does it justice. Sc ...

Lately, I've had a lot of inquiries from women looking for help finding bras for their elderly mothers. I also hear from older women saying bras that used to work for them just don't anymore. As we age, our bodies change in so many ways: breasts sag; underwires and tight bands become uncomfortable; ...

It's Spring and I have to ask: how's that New Year's resolution going? According to usa.gov, the most popular resolutions include lose weight; quit smoking; volunteer; get a better job; exercise to get fit and save money.Not surprisingly, those are also the ones most commonly broken. An article in ...

I came up with the idea of HerRoom back in 1998 because women's lingerie buying options were so limited. Department stores, shops and catalogs didn't carry every size and color of a bra, nor did they offer a vast range of brands to choose from. I wanted to offer women a different shopping experience ...

It was a surprisingly quiet night for the Academy Awards Lingerie Patrol last night. I can't remember the last time the red carpet showed so many beautifully dressed (and appropriately supported) stars. Aside from the glamor, some gowns were unusually demure, featuring high necks or barely a hint ...

Valentine's Day is like a little piece of spicy candy in the middle of the winter blahs. It's a great opportunity to liven up a lingerie wardrobe (and a romance). Over the years, I've noticed trends in what women buy around this time of year and in what men buy for their women. We've also conducted ...