Tag Archives social

It’s been over a year since Twitter started testing carousel ads to support multiple app install ads on the platform. But now it seems like the company's experimenting with a carousels ads format that incorporates normal tweets from users. Unlike Google’s, Facebook's and Instagram's carousel ad format, Twitter's new carousel ad format comprises of an array of tweets that include…

Facebook's much hyped “Reaction” buttons that were launched at the end of February, 2016 have so far failed to live up to the expectations in terms of user engagement, reveals a new online study. Ending all media speculations, the company decided to give five more expressive emoji options to its users along with the trademark “Like” button. But the newly…

It's now time to welcome the Bot Store! If you don't believe it, just read on... The future of all messenger apps and websites is in for a change. Kik, which has for years been a supporter of bots, is officially launching it's first bot messenger app. The company believes it will play an important role not only in shaping…

In an effort to bring more interesting and engaging content into its ecosystem, Facebook recently updated its Branded Content Policies. Here, branded content can be defined as any post that includes text, image and video “which specifically includes or houses a third-party brand, product or a sponsor. With this recent update, Facebook has altered it's branded content policies to include…

The ever-so-popular instant messaging app, WhatsApp reportedly is in the process of rolling-out new revamped settings for Android users. Although, the next installation update of the Facebook-owned platform is yet to be officially rolled-out, Android users can download the Apk version 2.12.506 of WhatsApp as Android police reports. This is basically a beta test update by WhatsApp to know how…

In an effort to improve the Native Advertising Experience on its mobile-based platform, Facebook recently launched Canvas, an immersive ad player for its mobile interface. Facebook's Canvas can be described as an alliance between multiple brands and agencies that enables users to promote their brand story on a broad advertising platform aka a Canvas; that's how the name was derived.…

Much to the delight of online marketers and businesses, Instagram's video ads get a much needed boost, with the 15 sec videos making way for one minute videos. The extended video length will provide marketers the much needed breathing space and enable them to be more creative when conceptualizing their ads. The main objective of the move is to enable…

Google had filed for a new patent sometime back which may not go down well with the Social Media Marketing community. The new patent, an 18 page pdf file that the company recently received can easily act as a game changer. This will not only help online users, businesses and brands with their social media posts, but it will also…

Recently, Twitter has tried every single trick in the book to address the problem of its stagnant user base. Replaced Hearts with Likes, added new features, even extended Tweet limit and possibly everything else, both Online & Offline. But it is finding it difficult to attract both reluctant investors and active users. The latest development to come out from Twitter…

The popular photo and video messaging app – Snapchat is gearing up to take the social advertising world by storm. Just a year into launching its first ad and Snapchat is revamping its Application Programming Interface (API) to strengthen its advertising base and compete with other the top ranked social networking sites. Snapchat, which was launched just 5 years ago,…