NEBRASKA: The Light That Succeeded

It seemed like the most surefire method
ever devised to pry a contribution out of a citizen's pocket. "Lights
On," it was called, and after working wonders in Phoenix, Ariz., it
spread last week to Omaha.

It worked thus: for six days newspapers and radio stations warmed up
Omahans for the big "lights on" ceremony, when all who wanted to
contribute to the American Cancer Society drive would signify by
turning on their front porch lights at 8 o'clock on a specified night.
Just before the hour struck, 4,000 volunteer collectors fanned out...