The more I use social networking sites like Facebook, MySpace, LinkedIn, and even Flickr and YouTube, the more impressed I become with their usefulness as tactical Internet marketing tools.
The ease with which you can find like-minded people with these sites is pretty breathtaking. The ability to precisely define a demographic target audience is particularly fine tuned with … [Read more...]

Kina Grannis loves to Digg.
Two Weeks For Kina Originally uploaded by kasuya
She loves to Digg so much, in fact, that she's written a very clever and catchy song about her Digg love. Clearly, Kina's not alone.
But she's taken it another step by entering her song, Gotta Digg, in the Doritos Crash the Super Bowl music video contest. The grand prize … [Read more...]

Timgad ruins
Originally uploaded by gabyu
Just as all roads led to Rome during the Roman Empire, all online roads must lead back to your client and their message, if you are to have a successful comprehensive Internet marketing strategy.
Think of your client, your product, or whatever it is you are marketing as the city of Rome. You must make it as easy as possible for … [Read more...]

Yesterday I discussed the importance of preemptive marketing as a reputation management tactic.
Today, let me address another reputation management tactic that should be considered for within an overall brand marketing strategy: Persona Marketing.
There are several types of personas:
Celebrities are their own personas and brands
Consumer products and services that use a … [Read more...]

One of the first things I do for a new client is conduct an audit of their current online presence and assets. That includes not just how their web site is faring in terms of traffic and visibility, but what domain names they own and what accounts have they opened with any centers of online gravity?
I call this Preemptive Marketing. Dictionary.com defines preemptive as … [Read more...]

It has been obvious for some time that social networking and social media sites have become a crucial segment of the Internet marketing mix.
In the past, when web sites have soared in popularity overnight unless they were directly related to your industry or business, you didn't necessarily have to concern yourself with them. But when sites like YouTube and MySpace and … [Read more...]