Campaign tackles binge drinkers

A new campaign will help tackle binge drinking problems in South Australia.

There are posters and TV and radio advertisements, one of them depicting a girl being treated for alcohol poisoning.

In another ad, a father who has been drinking vomits in front of his young daughter.

SA Health Minister John Hill makes no apology for the graphic images.

"The ads depict I think very graphically the consequences of drinking too much with the appropriate message that you can get into trouble if you drink too much either with the law, with your friends or in your family or your own health," he said.

The South Australian Government says the focus is males between 18 and 39 and females between 18 and 29.