The Billycan

Born from a personal love of the outdoors, Shine & Polish set out to create an event that would encourage people to get outside and back to basics. Departing from the usual adult summer camp, Wilderness Field Notes would take place in the fall and focus more on getting your hands dirty than getting your hands on a beer bong.

Partnering with an old family camp in the heart of the Adirondacks, we built out an event space - and ultimately a brand - and invited influencers, foodies, travel bloggers and self-proclaimed urbanites to pack their duffels for an all-inclusive weekend in the wilderness. During the day guests relaxed or took part in any number of Bear Gryllsian pursuits, including archery, natural dyeing, fishing and yoga; evenings were spent over family-style meals, late-night bonfires, whiskey and live music.

We forged genuine partnerships with food, beverage, apparel and lifestyle brands, which provided a more curated feel for guests while offering a targeted connection for sponsors. Brand sponsors have included Bulleit, Filson, Red Wing, Wolverine, Woolrich, Crow Canyon, Gimme! Coffee, Topo and Sweetgreen.