Google and the other
search engines want websites to be optimized as part of good design
practice and content to be of the highest quality.

However, they don't
want site owners to build backlinks in a way that could be considered
deceptive.

A popular strategy
is the use of PBNs, with positive results being experienced by many
who employ the tactic. A PBN does not adhere to search engine
guidelines, though, so each individual has to weight up risk versus
reward.

What is a PBN?

A private blog
network is a group of websites that posts links for a fee.

This websites aren't
necessarily blogs.

The basic idea is
that the links will boost the rankings of a web page.

A PBN is a privately
owned group of domains that link back to your main website.

The domains are
typically purchased because they have a high level of authority and
possibly some relevance to your own niche.

As the domains are
powerful due to their own incoming backlinks, they pass authority
onto your main site allowing it to rank higher.

Ultimately, building
a PBN is the act of gaining a selection of powerful backlinks, but
the links are being gained in an unnatural way from the point of view
of the search engines.

Buying Domains.

The domains you
acquire for a PBN will be expired sites that have existing backlinks
pointing towards them.

There are countless
sites expiring each day, with owners deciding not to renew them.

In order to find the
right options, though, you will need to perform some analysis.

If you want to avoid
most of the hassle, there are domain brokers who will sell a domain
that meets your needs You could even potentially buy an entire PBN
from a broker who is experienced in buying and building a network.

If you decide to buy
your own domains, sites like GoDaddy, FreshDrop, Dynadot, and DomCop
run auctions and offer instant purchases.

Any purchase you are
considering should be run through a tool like Ahrefs or Majestic to
ensure the site authority is accurate and there is not a spammy
backlink profile associated with it. Also, use the WaybackMachine to
check the site was previously a legitimate site, avoiding penalized
sites that were being used as PBNs.

Hosting.

Hosting is an
important aspect of building a PBN because you need to avoid leaving
footprints.

Hosting all your
sites on the same server ensures your PBN will be quickly discovered,
so you need to host sites across different IP addresses.

Most large PBNs are
hosted across multiple locations, replicating a natural backlink
profile.

These locations
include common brands like Hostgator and GoDaddy, cheap hosting
providers, cloud hosting like Amazon S3, and virtual private servers.

Costs for these
providers can vary considerably, so most people begin using the
cheaper services first.

Site Building.

It is important that
each site is built carefully, considering that you may face manual
reviews by Google.

Using the
information from Ahrefs or Majestic, you should have a list of the
previously indexed pages particularly any pages that had authority.

Ensure the sites are
not built with the same template, have quality content, and feature
contact and privacy policy pages.

The most successful
pages also update content just as a standard blog would.

Backlink Building.

Don't start adding
links until the PBN site has been indexed by the search engines.
After indexing, add links to some relevant authority sites in your
niche, before then adding a link back to your own site. Add your link
to the page with the most authority, using Ahrefs or Majestic to
check this.

Why Private Blog
Network is not worth it after 2017?

In the SEO world,
nothing is more dangerous or more effective than a private blog
network.

Private blog
networks are rumored to be highly effective at boosting rankings,
with customers often reporting dramatic improvements in rankings
through their use.

Some people who
purchase links even report that they yield front page rankings.

Google dislikes
PBNs!

A private blog
network offers high risks and high rewards.

This is because
Google strongly dislikes private blog networks, which it sees as an
attempt to game the rankings.

Links on a private
blog network exist because they are paid for rather than because
somebody found them useful.

To Google, then,
private blog networks compromise the effectiveness of its algorithm.

In fact, Google
dislikes private blog networks so intensely that it gives them manual
penalties.

This means that
Google writes code that specify, by name, the web pages it wishes to
penalize for using a private blog network.

Google's employees
locate private blog networks through internet browsing manually list
those they wish to penalize, and apply the penalty by sending a list
to Google's engineers.

It isn't only
private blog networks themselves that are penalized.

Google applies the
principle of "guilt by association" and even penalizes
websites have relied upon private blog networks to improve their
rankings.

Those who rely on
private blog networks are likely to find that their high rankings
disappear overnight.

All of this means
that private blog networks only work if they are genuinely private.

They must be
completely and totally unknown to Google.

This means that if
its possible to learn about a private blog network through a Google
search, you shouldn't use it.

After all, if you
can find a blog network through a Google search, then so can Google
itself.

Don't think that
because you only learned of a private blog network through an obscure
listing on the Warrior Forum or Blackhat Worid that Google doesn't
know about it.

There are strong
indications that Google actively reads these forums in search of the
latest SEO snake oil.

After all, wouldn't
you do the same if you were Google? In fact, Google's Matt Cutts has
acknowledged visiting various forums to see the latest effort to game
Google's algorithm.

Even if the private
blog network in question is truly unknown to Google, Google may still
someday manage to develop an algorithm to detect many private blog
networks automatically.

This could be
possible because these networks tend to have many characteristics in
common.

For example, they
tend to have many outgoing links but few internal links.

Often, they are all
hosted on the same web host.

Only extremely well
constructed private blog networks are capable of evading detection as
Google improves its algorithm.

What does all this
mean for you, an ordinary web marketer?

Now that Google has
cracked down, it's probably best to steer clear of private blog
networks.

Other tools, like
social media, remain as effective as ever and pose a much lower risk.

Creating a private
blog network is every bit as difficult as creating an ordinary
website-meaning it's more cost effective to focus on adding quality
content to existing properties.

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