Top 10 Campaigns of 2018

Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production, website SEO, media planning that covers display, programmatic and search, HTML5 banner ad as well as innovation such as Cognitive Ad, the latest AI-enabled interactive advertising. This comprehensive marketing strategy gives the brand an opportunity to engage with a broad spectrum of audiences, which in turn generates traffic, leads, and drive new sales.

2) Hang Seng Bank

Launching Hang Seng Credit Card Chat with DORI is another of our highlights in 2018. After a year of development with the client from concept to launch, DORI the AI chatbot went live on 11 January 2018. Short for Dining, Offers, Rewards and Interactive, DORI reshapes customer service by providing customers with a faster, simpler and more convenient service experience powered by artificial intelligence.

We built presence for the extreme sports pioneer’s Macau Tower centre on Weibo and WeChat. We first lined up local KOLs for endorsements and reviews, then worked on facilitating quick mobile payments like Alipay and WeChat Pay. Apart from improving customer experience with seamless transactions, WeChat Pay users will be prompted to follow the AJ Hackett WeChat account, allowing the brand to strengthen its connection with the customer.

We promoted Everyday Value, a combo launched earlier this year with Geo-targeting. This tool identifies potential customers and classifies them into different segments, allowing us to re-target ads on Google Display Network, Facebook, Line and Weibo accordingly with A/B testing. The campaign ran for three weeks and was a great success.

Inside the vibrant online social space, each platform/app boasts major differences in terms of culture, usage and user preference. It requires distinct knowledge to fully utilise them as effective promotional tools. Take Facebook, Instagram and Wechat as example, our Hong Kong and Shanghai team work seamlessly together to foster comprehensive marketing solutions for Prince Jewellery and Watch using these platforms. With localised content and format, we are able to help the jewellery brand make an impression to different target audiences.

We are thrilled to work with BCT Group this year, a major MPF product provider in Hong Kong that aims at raising brand awareness among young working adults online. We adopted an agile model, in which we identify and reinforce the type of feeds with the best engagement and performance based on Facebook generated figures. We plan as we go and fostered a series of exciting Facebook posts riding on the city’s hottest news and office-related tidbits. By identifying the right content for the right target audience with statistics, we are able to help BCT raise awareness and in turn, drive sales.