Foodie Travelers Are Embracing the Culinary Travel Trend

AAA survey reveals an estimated 22 million Americans will take a culinary vacation this year

April 26, 2017

VIRGINIA BEACH, VA. (April 26, 2017) – Food and dining are becoming a more central part of many travelers’ vacation experiences. In fact, AAA’s latest travel survey found that an estimated 22 million Americans expect to take a culinary-focused vacation in the next 12 months. Seventy-five percent of Americans feel that food and dining are an important part of their travel experiences and four in five say they have engaged in such unique activities as touring wineries and distilleries, eating with local families and engaging in hands-on experiences such as cooking classes led by local chefs while traveling.

“There is no better way to learn about a destination and immerse in the local culture than by experiencing its unique food and dining customs,” said Georjeane Blumling, Vice President of Public Affairs for AAA Tidewater Virginia. “When planning a culinary vacation, seek the advice of a trusted travel advisor, who can help customize a trip that matches the individual traveler’s dining preferences.”

The younger generation is particularly interested in culinary travel, with 88 percent of millennials having participated in food-related experiences while vacationing, outpacing members of Generation X and Baby Boomers. In fact, 43 percent of AAA travel agents report a recent increase in the number of members planning culinary-focused vacations, with most planning foodie trips to Italy, France and Spain. Ironically, however, travel agents also say that one of the top mistakes travelers make when preparing for an international trip is not planning their meals and activities in advance.

“Travelers spent an average of $63 per person, per day on food and dining purchases during their last vacation,” continued Blumling. “Meals can quickly become a significant portion of a family’s vacation budget. That’s why planning ahead is key to enjoying a memorable culinary vacation.”

Travelers can find thousands of AAA Diamond Rated restaurants across the United States, Canada, Mexico and the Caribbean through the AAA Travel Guides and TripTik Travel Planner tool on AAA.com and in the AAA Mobile app. All restaurants must meet and uphold rigorous minimum standards to pass an anonymous inspection and be approved by AAA. A rating of One to Five Diamonds is then assigned to describe the complexity of the restaurant’s service, décor and food. The Diamond Ratings help diners find restaurants that offer the kind of experience they prefer, whether they want affordable, family-friendly establishments or to indulge in luxurious menu offerings and first-class service. For more information, visit AAA.com/Diamonds.

AAA’s report presents the findings of a telephone survey (landline and cell phone) consisting of 1,013 adults living in the continental United States. Interviewing for this survey was conducted March 9-12, 2017. This study has an average statistical error of ±3.8 percent at the 95 percent confidence level for all U.S. adults. Additionally, AAA/CAA travel executives responded to an online survey conducted Feb. 10-24, 2017. Each travel executive was asked to respond on behalf of all travel agents at their club, and responses were weighted by the number of full-time travel agents at that club. The club travel executive survey represents the input of 2,110 AAA/CAA travel agents.

As part of North America’s largest motoring and leisure travel organization, AAA Tidewater Virginia provides its more than 330,000 members with travel, insurance, financial and automotive-related services. Since its founding AAA Tidewater Virginia has been a leader and advocate for the safety and security of all travelers. For more information, visit AAA.com and follow us on Twitter at Twitter.com/AAATidewaterVA or on Facebook at facebook.com/AAATidewaterVirginia

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AAA Tidewater Virginia is a member club affiliated with the American
Automobile Association (AAA) national federation and serves members in the Tidewater
Virginia region (All Hampton Roads cities, including Norfolk, Chesapeake, Suffolk,
Portsmouth, Virginia Beach, Hampton, Newport News, Williamsburg; Virginia's Eastern Shore;
as well as the following counties: Greensville, Surry, Brunswick, Isle of Wight, Gloucester,
Lancaster, Middlesex, Richmond County, Southampton, Sussex, Mecklenburg, James City County,
York, Lunenburg, Essex, King & Queen, Mathews, Northumberland, and Westmoreland).