Consumers slowly warm to buying consumables online

by Cynthia Boris

Buying an ebook, concert ticket or software upgrade online is not only a no-brainer, it’s almost a given. You don’t drive to Barnes and Noble to buy an ebook and the last Ticketmaster booth in my area shut down along with the Tower Record store. (Which is sad because records are making a comeback.) Buying an actual book, DVD or can of soup. . . that’s a different matter.Read the full article