Los Angeles Times – "Microsoft’s megabucks advertising campaign for Bing.com couldn’t have come at a better time for Flickr co-founder Caterina Fake’s new consumer advice site, Hunch.com. With much pomp and circumstance, Microsoft is trumpeting the notion of a "decision engine" — an online service that helps users make the right choice on a variety of lifestyle and purchasing questions. That description might loosely apply to Bing’s approach to Web search, but it fits Hunch — which launches Monday — to a tee."