WORK

Veer Poster Contest

I designed this poster for a contest by Veer: http://adsoftheworld.com/contest/veer/winners/Round%201.

The assignment was to create a poster for a fictional event, using vector elements and fonts that Veer provided.

Below is the essay that accompanied my poster:

Chicago has a great event every summer in the Lincoln Park neighborhood called Mods vs. Rockers. As a motorcycle and tattoo fan, I was excited to attend my first one this summer in June. There was motor oil and chrome and big, gruff dudes – and ladies – revving their shiny 2-wheeled beauties all up and down Lincoln Avenue.

Usually along with motorcycle people come tattooed people... and a lot of the time, they're both motorcylin' AND tattooed, of which I am a great fan. (My husband is one of such people. :D)

However, I don't know a whole lot about motorcycles. I do like to look at them and ride on the back of my husband's '73 Honda CB500 K2. (I know how to ride one, but I shamefully failed my motorcycle test years ago, but that's another story.)

So I said to myself, "Why not have a showcase for quaint-yet-tattooed nerds such as myself? Let's feature bicycles instead of motorcycles!"

"Bicycles on their own are elegant Mother Earth-friendly vehicles, but how about if we feature something more visually exciting in the showcase... like tricked-out bicycles! I imagine a lot of bicycle enthusiasts have modified their 2-wheelers in ways that will blow my mind." A quick Google image search had confirmed this for me.

(As a solo freelancer, I have a lot of conversations with myself like this.)

For the poster design, I gave myself the direction of "hardcore yet friendly." Since this showcase was to be held in Chicago, I went with a red and blue color theme.

Why Wicker Park for the showcase location? It's a great neighborhood that is host to a number of diverse festivals already, including Wicker Park Fest, Green Music Fest, and Last Call Fashion Fest, just to name a few.

I used illustration and photography (with stock photography by Veer, of course) to give the piece depth and visual interest.

I hope you agree that it's a fun idea and that you also enjoy the poster. Thanks for looking!

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about aerial ardour

Aerial Ardour, LLC was founded by Aireen Arellano. Aireen thrives on thoughtful design, accelerated deadlines, and very happy clients. Aireen has eleven years of professional experience in art direction, print, web...