Peaceful Bay

About the project:
Create a symbol and Brand for the Peaceful Bay region Australia. A wine company requested a logo that would represent Peaceful Bay – a region located in a South – West Australia.
After doing some research, I found out that whales visit the Southern Ocean thus a great symbol for the label and name. After tackling multiple concepts and sketches, this is the final result.
Branding had to give the oceanic vibe. The theme was the ocean, bay region of southern Australia, so I went with the blue tones that represented Peaceful Bay perfectly complemented with texture and curvy wave symbols.

About Peaceful Bay.
Only thirty kilometres east of Walpole you can encounter Peaceful Bay. Set on the Great Southern Ocean on the eastern side of a headland, the coast is raw with beaches that stretch from west to east.
Peaceful Bay beach is split in two by the Irwin Inlet as it discharges into the ocean. Sand dunes abound. Many four-wheel drive tracks grant access through the National Park, and people from around the world come to visit the wildflowers of the region during wild flower season. Located in the Denmark Shire, Peaceful Bay is a popular camping destination for Western Australian Tourists.