Mass Communication - Its Need And Scope

Mass Communication. This word is thrown around these days a lot. So what does it mean? Any page on the internet will give you a wordy definition on the topic, while attempting to explain something else entirely. The fact is, mass communication is a topic so vast and widespread and it is impossible to confine it in one mere sentence or phrase. In fact there are books on the topic, and people who've read them, and if you, on the quest for finding out what this formidable sounding word means, actually consult them, you'll find yourself only a little closer, if at all, to where you were in the beginning. Why is that? Because Mass Communication is an experience, it is a way of life, a calling, a pursuit and a vocation. If you want to know Mass Communication, there is only one way to do that, and even then it doesn't guarantee realization. It is if you devote your life to it.

The Need for Communication

So on to a relatively simpler question, why do we need it? We need it because communication is the key to survival. It always has been. The transfer of knowledge from one individual to the other. Knowledge! It runs this world. All that we have done and all that we do is to pass on information to our progeny and our kind. This is true not only for us but for all kinds of life.

Its Functions

Next, what does one do when related to mass communication? Simple, you communicate, to the masses. You give them any and all information that might be relevant to them (remember, might be).

Media

Now, how do you relay that information? Through different media (plural of medium). Currently, there are 4 prevalent media, which are:

2. The Electronic Media: Basically, the T.V, and all that it encompasses.

3. Radio: Self-explanatory.

4. The New Media: Called the new media, because it's relatively new, basically, the internet and anything on it. Sometimes, also referred as the social media, which is actually a part of it.

Scope

If you're looking at mass communication as your 'would-be' profession, there's lots of scope for you. All the 4 media are ever increasing fields and are always in need for more talented individuals and new recruits. Especially, there are always vacancies in the electronic and the new media as new channels and sites are being formed every day.

I am a Graduate in English from Delhi University. I love to write Blogs, articles on education and career, property and real estate, health and lifestyle. Above article is based on Need and scope of Mass communication

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