EYIN2BIZ

Our goal is to create a universal, widely used commercial (payment and accounting) platform that supports multiple service providers and accounting systems, allows multiple topup modes, and can easily be connected to existing systems. The platform is able to manage any kind of currencies as well as using virtual money (mostly loyalty points). One of its novelty is that it supports various already existing and future payment methods, thus one system can be used to manage small amounts of payments (micropayment) as well as the largest, business-to-business transactions.

The system to be implemented shall be the basis for the joint services for the Chinese and Central European markets. It will be a solution that contributes to the payment integration of the online content and online-based merchandising type of systems in Central Europe – China/Asia. It allows making Central European online content services available in China, or integrating Chinese and Asian content to CEE payment systems.

Furthermore, the system will be able to support creating such customer loyalty schemes that provide a technological background for the customer base of company groups and sharing these customer bases (multi-loyalty account system).

Broadcasting companies are on the brink of revolutionary changes. Aside from a few innovations (color television, or introducing the teletext technologies in the 70’s) the world of television in the past 50 years was fairly static. Now, for the first time, it can go through a truly revolutionary change, which will have a significant effect on viewers and viewing habits, furthermore on both program and service development. All participants of today’s TV broadcasting will experience something totally new. The goal of digital broadcasting – or in a strict sense digital television – is to make the viewer sitting in front of the screen an active participant.

The digital set-top boxes will be capable of allowing the user communicating with the provider. One of the high-priority goals of the project is to develop adequate interfaces for the various t-services.

A necessary prerequisite for most interactive services (and in particular for t-health, t-commerce, electronic money transactions, t-government and t-learning) is to be able to identify the user, furthermore the authenticity, encryption and non-changeability of the content transferred.

It indicates the significance of the digital broadcasting, that Peking wants to spread in the whole country in 10 years. The government announced that by 2008 100 million households and by 2015 all the 380 million households of the country can enjoy the benefits of digital television.

While almost all the households have a TV set, the rate of home personal computers is much lower, around 7 percent. Therefore in China, television is considered a much more important one among the channels connecting the citizens with the government.

In Hungary, by the end of this year 59% of the population can enjoy DVB-T broadcasts and by the end of 2010, the network coverage will reach 95%, via which up to 13-15 programs can be broadcasted to viewers.

To sum it up: digital broadcasting will bring a revolutionary change in the history of television. This will be the first time that viewers can actively engage in the services provided. Both the EU and China has a firm resolution to replace all the terrestrial broadcasts with digital ones within a few years (by no later than 2015). The number of users involved is virtually the total population, as there is a TV in all households (unlike Internet access). This means around 100 million households in Europe and almost 400 million households in China. A further positive aspect is that – according to surveys – the distrust against television (and presumably, against the emerging t-services) is much less than the one against the Internet.