...Score Points With the Fans

Companies tap into the sports aficionado's
need for up-to-the-minute reports

By

David Sweet

Updated Nov. 13, 2000 12:01 a.m. ET

During game four of the 2000 World Series, Derek Jeter crushed the first pitch for a home run. And before the New York Yankee shortstop reached second base, his feat was emblazoned on newswires and showing up on Web sites across the land.

From the dots and dashes of Western Union to the real-time Web sites, technology has changed how sports information is delivered to the masses. Where once baseball scores were updated at the speed of...