Latino retail design for Avanza Supermarket

Purpose:Introduce Denver’s first highly-branded grocery store environment specifically designed for under-served U.S. first generation Mexican immigrants (the Latino community comprised 30% of Denver’s population).

Solution:Utilize Mexico-reminiscent colors, typography and design elements, within a congregation-friendly floor plan, to build an inviting, center-of-community feeling where shoppers feel at home. Project services and components were executed based on extensive input from the target audience, and included: