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These are my personal views and are meant for Informational purpose only. Please verify the Information via Professional help or via Official references before acting upon the information provided in this Blog.

[Resource] 8 Methods to calculate CLV:

Standard

There are lot of ways to apply a CLV (customer lifetime value) model. But I hadn’t seen a single document that would summarize all of them — Until I saw this: http://srepho.github.io/CLV/CLV

If you are building a CLV model, one of first things that you might want to figure out is whether you have a contractual model or non-contractual model. And then figure out which methodology would work best for you. Here are 8 methods that were summarized in the link that I shared with you: