McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a [W:391]

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The reason McDonalds's sales are slumping is because they have an inferior product as compared to their competition. 5 Guys, In 'n' Out, and others offer a better burger at more or less the same price.

If McD's wants to get back their market share they need to go back to their roots and start offering a m'arginal burger really, really fast. For decades the whole reason people went to McD's is because by the time you finished ordering your meal was on the tray in front of you. Yeah, the burger had been sitting under a heat lamp for 10 minutes and it really wasn't that great but it was also 29 cents and in your hand damned near before you could blink. They don't need specialty burgers and coffee lounges. They just need clean restaurants and lickity split service with the same old mediocre burgers they've always had.

The reason service is so bad is you get what you pay for in employees. Part-time only and minimum wage and you have constant turn over too.

They are already plenty fast. I went through a McD's drive through tonight and I had the food very fast.

What McD's needs - imo - is cheaper products. That is their edge.

So, every way that they can cut costs without hurting their service/product should be explored.

And as for personalized service? Who goes to McDonald's for the service (I am speaking in general her - not specifically towards you)? Virtually no one. They go for cheap, fast, passable food that tastes reasonably good. If their Big Mac is 25 cents cheaper because it is served by a robot - I guarantee you most people would take it over two bits more for the same burger from a human (assuming it is served as fast and tastes the same either way).

Buulsheet. If I had a dollar for everytime I've been told to park and they will bring my order. Sounds like you went during nonpeak time. Go when it's busy and it's a different story.

And if they have fewer of them, they'll be able to pay them more and not effect their bottom line. Really, this is a harbinger of things to come that aren't going to be pleasant for the uneducated and poorly educated among us. There was a time when a strong willing body was enough. We're fast approaching a time when that's not going to be nearly enough.

And you believe they will pay them more as a result? Now that's funny!

'If you’ve ever felt guilty ordering at McDonald’s, the fast-food mega-chain has just the fix: You can now order your own quarter-pound bacon cheeseburger from a welcoming, non-judging machine.

Battling the worst sales slump in a decade and competition from build-your-own upstarts like Chipotle and Smashburger, McDonald’s is expanding a test concept built around ordering via tablet. Just tap on a screen and watch as your burger’s toppings (and calories) pile on, then wait for an employee to bring it over. No human interaction necessary.

McDonald’s move towards dehumanization, launched as a pilot last winter and expanded across San Diego last week, is part of a larger trend of chain eateries turning tablets into your full-time restaurant buddy: equal parts menu, server and paycheck. Applebee’s, Panera Bread and even airport bars have installed tablets to allow diners to order food or booze without a wait.'