December 04, 2012

Introducing…Alex Kramer

The Label:Alex Kramer Based In: New York CityDesigned By: Alex Kramer, who studied literature at Georgetown, was the photo editor at The Source, head of visuals at Luxuryfinder.com and designed Carlos Miele's diffusion line before launching her namesake collection in 2011. "I have been fortunate enough to have a background in which I was able to try various forms of creative expression," Kramer tells TFI of her circuitous route to the pattern table. "I set out to design a wardrobe for strong women on the move. I prefer taste to trend and luxe over lavish, and create garments that women will have for years to come."Looks Like: Architectural and refined, the Alex Kramer collection is full of tailored pieces for the urbane woman, with a strong emphasis on body con dresses and long, lean pants. "Our clothing is designed for the well-lived—but not idle—life," says Kramer. "I aim to produce a versatile collection that embodies timeless elegance. There is definitely a classic element and a dedication to fine finishing, luxury fabrics and great fit." Fall 2012 was inspired by the sculptural curves of architect Oscar Niemeyer and is, says the designer, "equal parts Blade Runner and Belle de Jour." For spring 2013, she continued the theme with Basic Instinct-inspired pieces that evoke a more youthful elegance. "The market is full of trendy, lower priced casual wear and elevated, expensive occasional wear but often lacks the in-between: clothing suitable for a sophisticated, urban woman that wants to dress with ease and polish, morning to evening." AK to the rescue!Sold At: The Alex Kramer collection ranges from $300 to $3,000 and is sold at Intermix boutiques, Saks Fifth Avenue in Manhattan and online at Shopbop.