Jeff Gordon fools editor as part of Pepsi ad

12:49 PM,
Mar. 4, 2014

Jeff Gordon and Travis Okulski have a laugh after a wild ride in a fake taxi cab.

Written by

Michael Izzo
| @MIzzoDR

Travis Okulski thought he was going to Charlotte, N.C., to drive a new Corvette for work, but instead he got the ride of a lifetime with NASCAR driver Jeff Gordon.

Now the Montville native is the center of a viral advertisement, pulled off by Pepsi and Gordon as retribution for Okulski's reporting.

Okulski, 27, is deputy editor of Jalopnik, an automotive blog owned by Gawker Media, and in March 2013, when Gordon and Pepsi teamed up for a commercial featuring Gordon allegedly taking a car salesman on the ride of his life, Okulski was quick to call it fake. ...