What prepares people to be persuaded?

Pre-suasion is the scientific understanding that persuasion can occur before the moment of a decision. In 2008, scientist`s from the Max Plank Institute for Human Cognitive and Brain Sciences in Leipzig, in collaboration with the Charité University Hospital and the Bernstein Center for Computational Neuroscience in Berlin established that "brain activity predicts even up to 7 seconds ahead of time how a person is going to decide"

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