Here is a picture of Michele in front of the Max Muscle store in Bettendorf, Iowa. She had 28% body fat on Jan 1, 2009 and on June 30th 2009 she was at 12% body fat. CONGRATULATIONS Michele on a fantastic MaxFormation!!!!

To find out what Michele did to get in this shape just come on in and we can help you do the same thing if you've got the desire...

Many people find themselves getting older and notice they are gaining weight. With good intentions, they attempt to get in better shape and lose body fat. They join a gym and work very hard for a month or so. Many times people lose 10 or 15lbs and then seem to plateau and can't lose any more weight. Many people start working out twice as hard in an effort to break past the plateau. The weight still isn't coming off. What is the problem?

In short... it's Nutrition.

Nutrition is 80% of the problem. You can't starve the weight off. Don't fall for a fad diet. If you hear someone recommend a specific calorie count without first evaluating your exercise calories, or they recommend sipping orange juice all day, or take collagen protein to lose weight, or tell you not to eat carbs, or eliminate this or that, RUN!!! That is a fad diet.

Any good weight loss program should include a body fat analysis, evaluation of exercise calories, and discussion about protein, carbs and fats. Don't go on a "diet". Make a "Livestyle Change". People go on and off of a diet. They tend to gain and lose. If you can adopt an eating style you can maintain for the rest of your life, then that should be the goal. Come visit us and we can give you advice that you can use for the rest of your life.

This isn't a fad diet.

We also offer full individualized nutrition plans to support your goals. These plans show you an eating style that you can continue to follow forever! You choose what you eat. It's not magic. Come on in and let us show you how!

--- CLICK THE RED DOT

Read what Ander and Michele say below.

"I've worked out my whole life and have struggled with injuries. The latest being a double shoulder surgery. When I decided to get back into the gym I thought I'd stop by MaxMuscle and see what it was all about. I talked to Scott and Karen for about a half hour and was amazed at the insight and information they were giving me. We talked about my goals for working out and the frustration with never seeing real weight loss when I worked out.

Scott was very understanding and asked me to take a look at the nutrition program they recommended and suggested I get an "assessment". What I found in that first assessment were two things; 1) That I had way more body fat than I wanted and 2) I now had a base to work from, a place to set goals from, and way to measure results other than just a scale.

I've always used supplements. This was a different program now so I figured it was time to make some changes. I started using the Max Triple Whey and MaxPro to supplement my protein needs and kept with the creatine product I had always used. The biggest change, overall, was the constant eating and fluid intake. I knew it made sense to eat 6 times a day, from a metabolism perspective, but logically I had that same thought most people have, "eat more to lose more?". At this point weight wasn't my concern, it was body fat, so I set my goal and got to work.

Being a single parent with three girls, I don't have time for 2 hours in the gym, but I do get a lunch break every day. I dug deep into my years of work outs and came up with a pretty good full body work out that I do 5 days a week. I knew I needed to figure in cardio, but there again, really don't have time for cardio, so I incorporated a high rep, low weight, fast paced work out that pretty much gave me both strength and conditioning at the same time.

The assessments are still very motivating. It allows me to see results and make changes when necessary. About 8 weeks into the program I felt like I was starting to plateau a bit, so Karen and I talked and I started Anabol Cuts and added glutamine after work outs. Great call Karen!

I got over that hump and got back on track. Since I started I've completely switched my creatine and protein choices to MaxMuscle products. I'm taking High-5, Full Blown Extreme, Gluta Matrix and Iso-Extreme.

Can't tell you how glad I am to have walked through the doors at MaxMuscle.

Just an ordinary guy doing what anyone can do with a little drive and some discipline. My journey is far from over, but I'm glad Scott and Karen got involved. They always take the time to talk and understand my needs and suggest strategies to meet my goals.

Here are some quick stats from my 6 Month time frame.

2/14/2009 - Started at 216 lbs., 22.43% body fat,

38 inch waist,

167.5 lbs of lean body mass,

48.46 lbs of body fat mass.

Starting goal was 15% body fat.

8/27/2009 - 212 lbs.,

12.11% body fat,

34 inch waist,

186.3 lbs. of lean body mass,

24.6 lbs of body fat mass.

Reason to ignore the scale! The deal isn't that I've lost 4 pounds of weight. The real deal is that I've added 18 pounds of muscle and lost 24 pounds of fat!!!

My new goal is 8% body fat...looks like I may have to do some additional cardio...yuk. :-)"

-Ander

Ander Knudsen came to our store back in February of 2009. Here he is 6 months later sporting a great physique!! He isn't unusual. He just figured out how nutrition plays into the total equation.