t’s about the willingness to have a dialogue (by definition suggests two-way), dropping the PR schlack, avoid MarCom happy talk, to have an open, transparent conversation with your audience. The overarching theme from all of these Business Blogging expe

I believe the term “blog” means more than an online journal. I believe a blog is a conversation. People go to blogs to read AND write, not just consume. We’ve allowed comments here on TechCrunch since it started. At times, user comments can be painf