Not sure how Bob Dylan will be celebrating his birthday today, but this might give him some ideas. It’s the controversial 2004 Victoria’s Secret commercial featuring Bob and Adriana Lima cavorting in Venice as a way of introducing a new line of VS bras.

The TV spot puzzled almost everyone and earned Dylan a fair bit of bad press, until someone remembered that, back in 1965, when asked in an interview what might tempt him to sell his name, he replied: “Ladies undergarments.” Prophetic indeed.

And before you go thinking this makes him look like a dirty old man, keep in mind that when this was shot Adriana was no longer a minor (barely) and Dylan wasn’t yet a senior citizen (barely).