Understanding popular media production and potential tourist consumption: a methodological agenda

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Research on the tourism implications of television-induced tourism generally remains limited, with no single agreed approach to its study. In particular, there are methodological difficulties in understanding this phenomenon and a subsequent lack of empirical research into the relationships between films and TV programmes and tourism. Furthermore, there has been limited attention to the underlying mechanisms and structures in the relationships between the production and consumption of films or TV programmes, audiences and potential tourists, particularly in non-Western contexts.