Sarah Steinberger

Cooperative Student

Sarah has been working for QUISMA since December 2013. After her A-levels, she chose a cooperative study programme in International Business/Business Administration. Every three months she is alternating between studying at the DHBW (University of Cooperative Education) Mannheim and the Kozminski University in Warsaw and working at QUISMA’s office in Munich. In her free time she does sports and likes to travel the world.

Posts by Sarah Steinberger:

Who thinks that the description of a product only gives information about the properties and functions of a product is wrong. Only as a secondary function product descriptions should convince potential customers to buy the item and therefore increase the conversion rate of online shops. From an SEO point of view product descriptions primary should help the customer to find the advertised shop with a search engine. (more…)

Although the online world may be coming increasingly to dominate our everyday lives, a study by eMarketer shows that nine out of ten sales are still made offline and on the spot. Factors like being able to experience products 'live' and compare them with other products in the shops should not be underestimated; and customers have sales staff they can talk to if they need specific advice or personal service. (more…)