Blogger SEO 101 - Actionable Guide To Optimize Blogspot SEO

Do you know? Google now processes over 40,000 search queries every second. which means 3.5 billion searches per day.
Are you getting benefits of these Google searches to increase traffic on your blog?
If not, Then you are losing your future customers by ignoring free traffic from Google.
Follow This guide and I will Show you how to Optimize Blogger Blog for SEO (Search Engine Optimization) and get free automated traffic.
Want to Know, how to optimize BlogSpot SEO?
Let's Dive deep Into this Topic!Why Blogger is SEO Friendly?
Blogger is a Free Platform for Google Which Help you to make Free Website/blog for free, without any hosting charges.
Blogger Have Some Inbuilt Features which Makes it's SEO Friendly and We don't have to install any plugin to access its features.
In This Guide, I'm going to Cover all about Blogger SEO Optimization

We're going to cover some of most asked Question by Bloggers:
How to Improve Blogger SEO?
Best SEO Plugin available for Blogger?
How to optimize blogger theme for SEO?
Best Blogger SEO Tips and trick?

On-Page SEO

On-page Optmization means we are going to improve our posts SEO by usign many SEO techniques.1. Optmizing Post Title
A posts title is the most important part of website or blog, Most people skip your post if title sucks.
So, how to optimize Posts Title for SEO?
Here Some of the best Tips and tricks to optmize blogger post title:

Always put main keyword First

Make it 70 Character Long

Make it Interesting by including Number

Include Emotional trigger

Make it easy to read

Did you found it Interesting?

2. Adding Meta Description
Meta Description or Search Description is the snippet which appears below Post title in Google.
Most people forget to Add Meta Description to There Post which Leads them To danger consequences.
Most people find your Content worthy of reading its description. So, Always try to add meta description/ search description in the post.
Here some Tips for Best Practices:

Always include you main Keyword in Search Desc.

Make it fit in 156 character only

Use different Description for Different Posts (Avoid same Meta Desc. for all posts)

make it useful

Did it help you to understand my content?

3. Optimizing URL for SEO
When it came to URL, Most people forget to optimize it.
Here some of the best Tips and Tricks to Optimize Blogspot URL for SEO:

Make It Short

include main keyword in it

Make it useful

Avoid us of Upper letter, Special character

Don’t make it lengthy

Crop URL to get max out of it

4. Optimizing Images for SEO
Images are the best way to make content more appealing, visualizing content.
But Optimizing Images for SEO is the most important thing to do.
Here Some Best Tips to optimize images for SEO:

Rename image before uploading to server as your-keyword.png rather than 35w5.png or Your Keyword.png. Doing this make your image URL SEO friendly.

Always put Alt/Title text in Image

Your Alt Text must describe the image content

Put main keyword as Alt/ Title text

Did you caught this one?

5. Adding Nofollow to external links
A nofollow disallow google from crawling a link,Must Use nofollow tag to get max link juice from google crawler.
Must Use rel=’nofollow’ tag for an external link to ensure you get max link juice.

Go and Add rel='nofollow' to all external link.

6. Custom robots header tags for Post/Pages
Add Noindex/Nofollow tag to unworthy Pages like Contact, Privacy Policy, FAQs and other unworthy content.
Doing this will help you get max link juice on your site and you’ll be able to index website better.

First enable Custom robots header tags in setting.

Now, go to Posts/Pages and add Custom robots header tags.
nofollow = google will now crawl that page.
noindex = google will not index that page.

This one is New?

7. Adding label to posts
Make Sure Assign each post an label for easy navigation on website.
for best practice of Label:

Assign 10-20 posts to each label

Use only Appropriate keyword as your post label

To Avoid Deep linking Use max-label with less no. of post each label

Here a Brief guide about labels SEO optimization.8. Interlinking
Interlinking is the best way to improve website SEO. Adding Links to your old content will help Google to crawl website better.
Make Sure you interlink your all content to get Max Link Juice, This will help content to index fast and raise ranking.

Link article naturally not forcefully

Use 2-3 Word keyword as anchor text

Use 3-5 min no of interlinks per page

take it serious!

9. Outbound links
Outbound links are as much important as internal, Linking your article to other’s worthy article will tell Google that you care about other websites too and you aren’t a selfish blogger.
Doing this will also help the audience to find a new better website so they trust you more.
Here some Best Tips:

Always link to authority sites only

Rank to Worthy and related content only

Don’t spam user while linking outbound

10. Keyword Density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
Using the Same Keyword Again will add you a Google penalty. Try to write a natural content with In-depth Research.

Technical SEO

Our next Step is to Optimize our blogger theme for SEO by implanting many Technical SEO techniques.1. Title Tag Format
Title Tag is Main Title Which appears on Google when someone searches for your article. In On-page SEO we know How to optimize Post Title. But Optimizing it from the post isn’t enough You have to ensure that template will show same as you assign it.

If website name shows on the front/end of your post title then you have to change it.
Here's an Example:

Here some common Title tag Format:Website Name : Post TitlePost Title : Website name
Adding website name isn’t a bad thing but It will increase your snippet length as a result google snippet title looks ugly.
If you are owning a Big Brand, Than Must add Website/Brand name at the end of post title.OR
If you're a small blogger than remove website name from post title tag by the following method:
Find and remove below Code from template head:

5. Optimizing Heading Tags
Heading Tag are used to make an outline of a page. They Help Google to understand your content better.

Here an example of SEO Optimized Heading-level outline:

For Best Practise:On Index Pages/Archive
H1: Assign to Website title
H2: Assign to posts title
H3: Assign to Website Tagline
H4: Assign to widget title[Sidebar]On Post/Pages
H1: Assign to Post title
H2: Assign to Post content
H3: Assign to Post Content
H4: Assign to Homepage/ Assign to sidebar widgets title
Use HTML checker to check you Heading Outline.
Once you get Your Heading-level outline than go to your HTML template and assign Heading tag properly.
To assign Different H tag on Index/Post Pages Use Below Code:

<b:switch var='data:blog.pageType'>
<b:case value="static_page" />

<h1>Show Only on Pages</h1>

<b:case value="item" />

<h1>Show Only on Post </h1>

<b:default />

<h2>Show on Index/Home or label pages</h2>

</b:switch>

Change Yellow Code with Your Desired Code.

6. Adding Breadcrumbs
Breadcrumbs are site navigation element use to show the position of current page with Respect to HomePage. breadcrumbs with Markup will improve your Site snippet in Google.

12. Noindexing Label and archive Pages
Adding Noindex to all label will help Google to crawl useful content only. This Will improve your CTR and average time on site

Add noindex to label pages by following below steps:

SEO Plugin for Blogspot

Honestly, there are no plugins available for a blogger to optimize its SEO.
But wait!
We can Implement All Yoast SEO features to our website By Adding Many Meta tags in Our website.
Here an Compare Between Yoast SEO Feature that we can add into blogger blog.1. Adding Meta Title and Description
Blogger Has in-bult feature which help User To Add meta Title and Description in there post.2. Sitemap
In Blogger You can Access Your Siteman by going to website.com/sitemap.xml3. Webmaster Verification
Add below code in Website Head Section to verify website for Different Webmaster Tool.

Conclusion

Blogger is an open source with a wide range of possibility, it helps User to get the max out of it.
If you know proper technique and strategy you can do all thing blogger which you can do with WordPress.
In Blogger We don't need any plugin to optimize SEO, Its various inbuilt feature gives you hundreds of opportunity to optimize your blog for SEO.