Lionsgate has a history of working with outside producers and financiers, and has made deals with Lakeshore Entertainment, Relativity and Crest Animation, among others.

In a written statement, Lionsgate’s Co-COO and Motion Picture Group president, Joe Drake said, “Andrew and Broderick have impeccable taste and they’re astute businessmen — their interest in partnering with Lionsgate is immensely flattering from both a creative and a financial perspective. This co-financing deal is ideal for both of us because it aligns our interests; there is a true sharing of risk capital including P&A on films that we both see great value in making. This deal provides a way for Lionsgate to pursue risk mitigation while allowing Alcon to have broader access to commercial content beyond the product they develop themselves.”

"What to Expect When You're Expecting" is an ensemble comedy based on the New York Times-bestselling pregancy manual.