Thursday, May 31, 2012

The Beatnuts: Logo #336

The Beatnuts' logo - which first appeared on the cover of their breakout 1993 EP Intoxicated Demons - was detourned from the Reid Miles-designed cover for HankMobley'sessential 1965 Blue Note LP The Turnaround. Simple, red, direct and eminently tattooable - it's everything a good logo should be. It's also open to interpretation; is it the forked tail of deviltry? Is it a rudderless life suddenly seized by the blessing of pragmatism? Pick your poison.