I'm not sure they'll ever be educated. They're still clinging to this fantasy of games becoming this huge multi-demographic market like movies. Thing is though as great as it is that movies get everyone from grandma's to toddlers into cinemas it still stands to reason that movie buffs - people who go every week to see the latest film, people who read previews and get excited about countdowns to trailers - make them the most money.

If EA made golf balls, for example, they'd ignore Tiger Woods walking into their store and paying three grand for a club and instead they'd try and ween a fraction of the money out of his mildly interested date. The main issue is that anyone who knows enough about games to care about every little resource in dead space 3 is also going to know enough that those things used to be free, and that it makes no sense to start paying now.

I think games will reach that movie industry status but first me and you will need to get old, the gaming industry in my opinion is still a young industry and most gamers are under 35, the older people get then the bigger this industry becomes.

Its hard to convert older non gamers who were grown up on movies to games, they will need to die out lol.

A little to close to his face for my liking. I really hope he has learnt from this... don't treat your customers as just a source of money to squeeze as hard as you can. Try good service and products instead, it will get you a lot further.

"When previously we read the word “all” in the first statement, we took it to mean “all”. Today’s revisit to the topic has made us recognise the error. We should have instead ignored the word entirely."

Reading through the articles related, I'd say Jorgensen is the one to blame for the confusion, not GR, OXM or anyone else. He said, and I quote (from the original source - http://www.oxm.co.uk/50616/...

"We are building into all of our games the ability to pay for things along the way".

What other way is there to interpret this than "we are building micro-transactions into all of our games"?

This is just another case of stupid spokesperson says stupid thing, then retracts stupid thing, defending his retraction by claiming the public 'misunderstood' him.

Why don't I believe what this EA guy is saying? I'm sure there will be a small few games that escape micro transactions...maybe? I can't name a game they own they won't have micro transactions. Madden could have you pay for updates and special costumes...