This means we need to mar­ket to our cus­tomers where they are, deliv­er­ing per­son­alised and seam­less expe­ri­ences across mobile devices and social net­works. Data was never as impor­tant as it is today to help deliver what our cus­tomers expect from us.

Rein­ven­tion, then, is the marketer’s main quest. It rep­re­sents a unique oppor­tu­nity. It’s also a unique chal­lenge. But a chal­lenge wor­thy of debate, as we aim to help mar­keters evolve in the dig­i­tal age.

In order to fos­ter that debate, we’re proud to intro­duce Adobe’s Dig­i­tal Mar­ket­ing Think Tank, a pan-European group of five members—each rep­re­sent­ing the UK, Ger­many, France, Nordics and Benelux—which will gather sev­eral times this year to fur­ther per­spec­tive and insight on dig­i­tal marketing.

Rep­re­sent­ing the UK we have Doug Kessler, co-founder and cre­ative direc­tor of B2B Mar­ket­ing agency Veloc­ity. Doug reg­u­larly tweets and blogs about con­tent and B2B mar­ket­ing, which in his words “is one of the steep­est learn­ing curves in the entire his­tory of business.”

Mar­tin Meyer-Gossner, CEO of the inter­na­tional man­age­ment con­sult­ing brand The Strat­egy Web, has dig­i­tal strat­egy and social busi­ness as his main pas­sions, and believes in the power of lever­ag­ing social media ana­lyt­ics to deliver the best results.

French speaker and author Fred Cavazza is a pro­lific thought leader on dig­i­tal mar­ket­ing, mobile and social media, who writes for var­i­ous blogs and reg­u­larly con­tributes to Forbes. He believes the marketer’s job is fun­da­men­tally chang­ing as we dive into a fully dig­i­tal and more data-driven world.

Jerry Sil­fwer comes from Swe­den, is founder and dig­i­tal strate­gist at Mad Sci­ence Dig­i­tal, blogs at dok​tor​spinn​.com and believes the most pow­er­ful dig­i­tal mar­ket­ing is sup­ported by a solid strat­egy, as well as proper under­stand­ing of behav­ioural and social psychology.

Cor Mole­naar is a Dutch author, pro­fes­sor and strate­gic con­sul­tant who believes the basis of mar­ket­ing is the cus­tomer jour­ney. He believes this starts with hav­ing a good knowl­edge of the cus­tomer and their behav­iour. We agree!

The Think Tank’s first meet up will be dur­ing Adobe Sum­mit 2014, May 15, in Lon­don. In a panel mod­er­ated by John Wat­ton, Adobe’s dig­i­tal mar­ket­ing direc­tor for EMEA, he and pan­el­lists will exam­ine the results of a new “Dig­i­tal Road­block” study con­ducted by Adobe across EMEA, which focuses on the major obsta­cles stand­ing in the way of mar­keters’ road to rein­vent­ing them­selves and their brands for the dig­i­tal age.

Mark Phibbs

Extensive Sales, Marketing and General Management experience acrosss Europe, and Asia Pacific, including executive level experience from IBM, Microsoft and Adobe.Passionate about Digital Marketing and leading Adobe's push in this space in EMEA.