Comments (13)

Highest Rated

I think the idea is clear that the night vision technology is so magic that it can help you to detect the pedestrian. The execution use a magician tone and manner with a card image of 'the Fool' in Tarot’s. The fool often indicates a naive person. In western country it will work, but in China, i'm afaid not.

But: 2 stars are lost because you had to explain the idea. 1 star is lost because the typeface is not CI at all. And another 2 stars are lost because of that horrible bad photography of the hand. I hope this is student work!

The idea is clear. He wants to claim the Night Vision technology. The technology is so magic that it can pick out ' the Fool''. That's why he use the Fool image in Tarot to represent pedestrian. I think the execution is funny. Maybe it's deeper than i thought.

I think the idea is clear that the night vision technology is so magic that it can help you to detect the pedestrian. The execution use a magician tone and manner with a card image of 'the Fool' in Tarot’s. The fool often indicates a naive person. In western country it will work, but in China, i'm afaid not.