minui HandySitt on Shopify + Campaign Monitor

Our friends over at Campaign Monitor have put together a great case study about a customer that uses Shopify and CM in a great way. The case is about a company called minui HandySitt, and really demonstrates how someone can use two powerful tools together to drive sales.

There are some great lessons in the interview so have a read especially if you’re a merchant:

How did you grow a mailing list of potential customers?

Several ways – by gathering leads at trade shows, opt-in through sales completed via our online store and the newsletter subscribe form on our website.