I think is blog is catching to the eye and his format is stylistic yet simple. I really enjoy Moot’s PR Connection posts. The posts always include some of the latest media information that I find really interesting. He uses images and videos effectively to enhance the information on his posts. He is not afraid to express his opinion but is appropriate when doing so.

I really enjoyed Mooty’s post ‘Gaga “Born This Way”’. He focused on Lady Gaga in a new light, moving away from the popular topic of the disgust of her meat dress and focused more on the proposition of her being PR genius.

I also like the style of Mooty’s “Blog Comments” posts. I like that he uses his own picture to convey the required blog comment number. I think it is creative and something I haven’t seen yet in other student’s blogs.

Feature stories, also known as soft news, often give details that paint a picture of lasting existence. Hard news, or breaking news, is about recent events that need to be told to the public as soon as possible. Hard news is the stories that a newspaper or news program wants to be the first to expose. There is a time-rush on the clock to get the information/story out there quickly. Some example of hard news events are tsunamis, terrorist attacks, and other events in which their significance is rooted from their relevance.

But a feature is different. “Features are often about how we live, learn, and love.” Compared to hard news feature stories are timeless. They capture the happenings of our daily lives.

So here are 10 tips from different sources (see list below) that I think are crucial when it comes to writing a successful feature story.

1. Choose a topic that is interesting to your audience.

– For example if I am writing a feature for my campus’ newspaper I should write about something that the students/faculty and staff are interested in. A new coffee shop opening in New York isn’t an applicable topic for an audience in Lakeland, Fla.

-A good headline grabs a reader’s attention and makes them want to read the story.

4. Plan ahead

-Although features aren’t as restricted on time they are more likely to be read if the subject is of interest at the time. For example, a feature on Christmas songs is not going to be appropriate for an issue in March.

5. Use Description to grab reader’s interest and attention.

6. Avoid Commercialism.

-According to NewsUSA “if a feature reads like an ad the editor won’t run it.”

7. Get the right quote.

– The quotes, like in any news story, help set the mood and tone of the peace. They affect what the reader will think and possibly feel.