Justin Combs, Diddy’s 22 year old son, is fresh out of UCLA and he’s ready to start following in his father’s footsteps. According to Page Six, the graduate and heir to the Combs fortune, is teaming up with his former classmate, Kene Orjioke, for this new business venture.

The branding company is set to launch in February of 2016 and while details are still vague the idea is to provide “enhanced social experiences” through musical performances in more intimate settings while maintaining a “charity component” within the business.

Young Combs’ plan is to use his “personal network and influence to boost quality, reach, and power of the brand.”

The apple doesn’t seem to fall too far from the tree considering Diddy launched Bad Boy when he was only 24 years old. Only time will tell if Justin has the same business savvy that his old man has.