How Florida's 1 million Puerto Ricans could influence the presidential race

The Puerto Ricans flocking to Florida from both directions bring with them cultural and political changes already seen and felt at the local level in Central Florida cities such as Kissimmee. Nick Oza/azcentral | The Republic

Puerto Ricans are now the second largest Latino group in Florida behind Cubans, according to census data.(Photo: Nick Oza/The Republic)

KISSIMMEE, Florida — On a recent Friday night, as diners welcomed the weekend, two taverns on the same street in this Central Florida city highlighted the changing demographics taking hold here.

At the first, the 3 Sisters Speakeasy, a solo guitarist with long blond hair strummed John Mellencamp’s 1982 hit, “Jack and Diane,” while a mostly White clientele listened halfheartedly over beers and burgers.

“Oh yeah, life goes on,” twanged the singer, Clint Stewart, “Long after the thrill, of livin’ is gone.”

Over at the newly opened Hatfield’s Bar and Grill, a 2-minute walk away, the contrast couldn’t have been sharper. With the lights dimmed nightclub style, a DJ in a black cap spun Afro-influenced salsa, merengue and bachata over a heart-pounding sound system.

At one point, the DJ, Edgar “Chino” Ramos, leaned into a microphone and yelled proudly to the mostly Latino customers, “the Puerto Ricans are taking over!”

To some, especially those still clinging to the 1980s, it must feel that way.

Some are cold-weather refugees heading south from northeastern states and Chicago, where Ramos, the DJ, is from.

Many more are fleeing Puerto Rico to escape the island’s economic turmoil and massive debt crisis.

Since 2000, the Puerto Rican population in Florida has doubled to more than 1 million, according to the Pew Research Center. At that rate, Florida will soon surpass New York as the state with the largest Puerto Rican population in the U.S.

Adding to the state’s already fast-growing and increasingly diverse Latino population, Puerto Ricans are now the second largest Latino group in Florida behind Cubans, according to census data.

They are also quickly becoming a formidable political force, especially in the Orlando area, where the vast majority of Puerto Ricans have settled.

That’s because Puerto Ricans are U.S. citizens, not immigrants, and are eligible to register to vote as soon as they arrive from the U.S. commonwealth.

As voters, they lean Democratic.

In 2014 in Osceola County, which includes Kissimmee, a rise in Democratic voters fueled by an increase in the Puerto Rican population helped Democrats take control of the Board of Commissioners, 4-1, especially notable since that same year Republicans beat out Democrats at state and national levels all across the rest of the country.

While already felt at the local level, the Puerto Rican political influence could translate to the state and national level as well.

Florida is a crucial battleground state in general elections, and Puerto Ricans could play a pivotal role in the outcome of this year’s presidential race by further tilting Florida’s political landscape to the left — similar to the way earlier waves of anti-Castro Republican-leaning Cubans in South Florida helped move the state’s political needle toward the right.

Still, it remains to be seen whether Puerto Ricans will live up to their political potential.

A migration south

Historic downtown Kissimmee, FL., where Puerto Ricans are now the second-largest Latino group in Florida behind Cubans and quickly becoming a formidable political force.(Photo: Nick Oza/The Republic)

Once a sleepy cattle town, and later a destination for retirees, Kissimmee now has one of the fastest-growing Puerto Rican populations in Florida.

In fact, there are now more Latinos than non-Hispanic Whites.

At Osceola High School, where 27-year-old Lauren O’Neill attended, “we were the minority,” she said. The restaurant server and part-time college student born and raised in Kissimmee was having a drink at 3 Sisters Speakeasy with 24-year-old Dustin Romack, a bartender and aspiring singer also from Kissimmee.

The two friends both identified themselves as registered Republicans, but they don’t pay much attention to politics and haven’t been following the presidential race.

So why then do they consider themselves Republican?

“To be honest, I followed my parents,” O’Neill said.

“Yeah, same,” Romack added.

Meanwhile, Latinos now make up about 62 percent of the city’s 63,392 population, and about half of the Latinos are Puerto Rican.

“We consider ourselves Latinos. We look a lot like other Latino immigrants.”

Edwin Melendez, director of the Center for Puerto Rican Studies

Though not immigrants, Puerto Ricans identify with other Hispanics, and in general support immigration reforms to allow undocumented immigrants to gain legal status, according to Edwin Melendez, director of the Center for Puerto Rican Studies at Hunter College, City University of New York.

He noted that one of the most vocal supporters of immigration reform in Congress is U.S. Rep. Luis Gutierrez, a Democrat from Illinois, is Puerto Rican.

Even so, as U.S. citizens, some Puerto Ricans are resentful of immigrants who come to the U.S. illegally.

Maria Malave, 32, who moved from Puerto Rico to Kissimmee in 2009, is leaning toward voting for Hillary Clinton, but she said her husband, an Iraq war veteran, supports Donald Trump because of the tough stance he has taken on illegal immigration.

“He has a big problem with immigrants, not the immigrants, the illegal immigrants,” Malave said of her husband, one morning while she worked at the front desk of a motel.

Where ethnicity may trump party affiliation

On a recent Friday, Chino Ramos spun Latin music until 2 a.m. at Hatfield’s Bar and Grill. The tavern is owned by another Puerto Rican from Chicago, David Morales.

The next morning, Ramos headed over to the small mini-market he runs and named after his wife, Maria’s Grand Central Station.

The store, part of the Amtrak station platform, sells products that appeal to the area’s growing Puerto Rican community, as well as to travelers who are also increasingly Puerto Rican.

The 64-year-old Ramos was born in Puerto Rico, but grew up in Humboldt Park, the heart of Chicago’s large Puerto Rican community.

His family was part of the first big Puerto Rican migration to the U.S. in 1950s and '60s.

“Some of us went to New York and some of us came to Chicago,” Ramos recalled.

Now he is part of the newest wave hitting Florida, after he and his wife left Chicago for the Kissimmee area in 2000, seeking sunshine, new economic opportunities and a milder climate for a now deceased son with cerebral palsy and spina bifida.

In Kissimmee’s upcoming mayoral race, Ramos is backing Art Otero, an Army veteran who is also Puerto Rican.

Otero is one of two Latino city commissioners vying to become Kissimmee’s first Hispanic mayor.

The second is 51-year-old real-estate agent Jose Alvarez, who was born in Cuba and raised in Miami.

Otero and Alvarez are both former Republicans who are now registered Democrats in an area where it is becoming increasingly difficult for Republicans to win.

But in Kissimmee’s nonpartisan mayoral race, ethnicity may play a bigger role than party affiliation.

“The Puerto Ricans are not going to let a Cuban become the first Latino mayor of Kissimmee,” Ramos said, adding later in Spanish, “We aren’t in Miami. ... We are in Kissimmee, Florida, in the heart of the Puerto Rican neighborhood.”

Ramos’s comments show the ethnic partisanship some Puerto Ricans are injecting into Central Florida’s political landscape. Alvarez, the Cuban American running for mayor, has taken note.

He moved to Kissimmee in 1997 with his family and is running under the campaign slogan, “One Kissimmee for all.” The slogan is pasted on the rear window of his pickup truck.

It's a subtle message intended to bridge the gap with non-Latinos as well as the city’s diverse Latino population that also includes Colombians, Mexicans, Dominicans and Venezuelans.

“There is a little bit over 65,000 residents in the city of Kissimmee and I represent them all no matter who they are or where they came from or their ethnic background,” Alvarez said as he puffed on a hand-rolled Nicaraguan cigar inside a local cigar shop.

Otero said he too is running to represent all of Kissimmee’s diverse community. But he acknowledges “100 percent” that as Puerto Rican, “yes, I have a big advantage.”

Eric Lopez after finishing a maintenance shift at the Satisfaction Orlando Resort in Kissimmee. Lopez, who moved to the area from San Juan, Puerto Rico, said he hadn't spent much time thinking about politics in general or the presidential race.
Nick Oza/The Republic

A women crosses a street in downtown Kissimmee, Florida. Since 2000, the Puerto Rican population in the state has doubled to more than 1 million. Puerto Ricans are now the second-largest Latino group in Florida behind Cubans and quickly becoming a formidable political force.
Nick Oza/The Republic

Cashmere Shaw, 62, a state Democratic Party committeeman, says Puerto Ricans moving to Florida have contributed to the growth of the party in Osceola County, and have helped tilt Florida from a purple state to a blue state. "Here I think is a microcosm of what is happening in the state," he said.
Nick Oza/The Republic

A women crosses a street in downtown Kissimmee, Florida. Once a sleepy cattle town, and later a destination for retirees, Kissimmee now has one of the fastest-growing Puerto Rican populations in Florida.
Nick Oza/The Republic

While Puerto Ricans are pouring into Florida, and tend to vote Democratic, the ones who come from the island are often socially conservative and less tied to the Democratic Party. As a result, Republicans are trying to tap into the growing Puerto Rican and Latino population. "A lot of Hispanics have Republican values, but they don't know it," says Mark Oxner, chairman of the Osceola County Republican Party Committee.
Nick Oza/The Republic

Jose Alvarez, 51, is on the Kissimmee City Commission and running to become the city's first Latino mayor. Born in Cuba and raised in Miami, he is battling against another Latino commissioner, Art Otero, a Puerto Rican.
Nick Oza/The Republic

Edgar "Chino" Ramos moved to the Kissimmee area in 2000 to escape Chicago winters. He now DJs nights and runs a mini-market that caters to the area's large and fast-growing Puerto Rican population.
Nick Oza/The Republic

Edgar "Chino" Ramos moved to the Kissimmee area in 2000 to escape the Chicago winters. The area's large and fast-growing Puerto Rican population is now fed by Puerto Rico fleeing the island’s economic turmoil and massive debt crisis.
Nick Oza/The Republic

Many of the Puerto Ricans moving to Florida from the island are socially conservative and attend evangelical churches. Many of the newcomers are registering as independents, which Republicans see as an opportunity, even though in general Puerto Ricans tend to vote Democratic.
Nick Oza/The Republic

Pablo Robles, puts his guitar in his car after the church services. At the current growth rate, Florida will soon surpass New York as the state with the largest Puerto Rican population in the U.S.
Nick Oza/The Republic

Like this topic? You may also like these photo galleries:

The impact of the Puerto Rican vote

The influence of Puerto Rican voters in places like Kissimmee could sway the presidential race in Florida, with its 29 electoral votes, more than all but two states, California and Texas, and tied with New York.

Ramos, for example, is a die-hard Clinton supporter.

In fact, Puerto Ricans tend vote about two-thirds Democratic and one-third Republican, said Melendez, the Hunter College researcher.

What’s more, Puerto Ricans already make up make up 21 percent of the state’s 4.7 million Latino population and are gaining ground on Cubans, the largest, at 29 percent.

President Barack Obama won Florida in 2008 and again in 2012, in part due to support from the state’s diverse Latino population, which has diluted the political influence of the Republican-leaning Cuban American vote.

Prior to that, Republican candidates won Florida in every presidential election dating back to 1980, with the exception of Bill Clinton in 1996.

“A lot of Hispanics have Republican values but they don’t know it. A lot of Hispanics in this area are very socially conservative.”

Mark Oxner, chairman of the Osceola County Republican Executive Committee

But there are differences within the Puerto Rican community that make it difficult to predict how they will vote, and give Republicans hope that they will be able to tap into that surging population, and Latino voters in general.

“A lot of Hispanics have Republican values but they don’t know it," said Mark Oxner, 54, chairman of the Osceola County Republican Executive Committee. His wife, Amparo, is from Panama, and is the former chairman of the local Republican executive committee. “A lot of Hispanics in this area are very socially conservative.”

Otero agreed. Puerto Ricans from the northeast and Chicago are often closely tied to the Democratic Party, but those coming from the island tend to be more conservative, he said.

“That’s a fact,” said Otero, an evangelical Christian who grew up in Puerto Rico. “On the island they are a little more conservative than liberal and there are a lot of moderates. But then the people coming from the north are more liberal.”

He switched to the Democratic party three years ago after he became dissatisfied with the GOP’s tough stance on issues such as immigration and health care.

Many of the Puerto Ricans moving to Florida are registering as independents, Otero said. In Osceola County, the number of voters registered as nonpartisan, or independent, exceeds the number of Republicans, 54,419 to 42,306, according to Osceola County elections officials. Registered Democrats are the largest group with 70,863.

Still, while Puerto Ricans continue to surge into Central Florida, it’s uncertain whether they will live up to their voting potential.

The island has one of the highest voting rates in the world, traditionally above 80 percent.

But in the U.S., only about 25 percent to 30 percent of eligible Puerto Ricans vote, said researcher Melendez.

“That’s an interesting paradox,” he said.

For one, Puerto Ricans coming from the island are often unfamiliar with the two-party system in the U.S. The election cycle is also different. In Puerto Rico, there are only elections every four years.

Eric Lopez said he hasn’t spent much time learning about the difference between Democrats and Republicans since he moved to Kissimmee in 2011 from San Juan, the island's capital.

“I’m straight up not interested,” the 21-year-old said, moments after finishing his maintenance shift at the Satisfaction Orlando Resort, a motel in Kissimmee.

The only presidential candidates he had heard of were Hillary Clinton and Donald Trump.

Back at the 3 Sisters Speakeasy, the owner, Felix Ortiz sat at a table waiting for the dinner crowd to arrive. The 41-year-old Ortiz was born in Newark, N.J., moved to Puerto Rico when he was 11 and then moved back to the United States when he was 20.

He was hired to run the restaurant’s kitchen in March 2013. Four months later, the owner, Ray Parsons, who owns nearly a dozen buildings in Kissimmee’s historic district, asked him to become managing partner. In October, Parsons sold the restaurant to Ortiz.

Ortiz has gradually added Latin dishes to the menu, including tacos and a Cuban sandwich. More than 350 people showed up for Latin festival the restaurant hosted last summer to commemorate Puerto Rico’s Constitution Day on July 25.

The restaurant’s clientele, however, remains mostly White, and Ortiz admits he is unfamiliar with most of the cover songs the musicians he hires perform on Friday and Saturday nights, including John Mellencamp’s "Jack and Diane."

So what does Ortiz do when he is done working for the night at his own restaurant? He strolls over to Hatfield's, where he takes a seat at the bar, orders a beer and listens to some salsa.

Pablo Robles, puts his guitar in his car after the church services. Kissimmee Many of the Puerto Ricans moving to Florida from the island are socially conservative and attend evangelical churches. Many of the newcomers are registering as independents, which Republicans see as an opportunity, even though in general Puerto Ricans tend to vote Democratic.(Photo: Nick Oza/The Republic)

Editor’s note

The 2016 presidential election will be decisive when it comes to the nation’s broken immigration system. The campaign has again reminded us of the powerful emotions the immigration debate can provoke. The Arizona Republic sent reporters and photographers to five influential presidential-nominating states to find out what this campaign season will mean for the future of American immigration. Read more at immigration.azcentral.com.

One Nation: Phoenix

One Nation, which draws on the combined power of the nationwide USA Today Network, will stop in Phoenix on March 21 for a discussion of immigration with experts from here and across the nation. Get your tickets now for food, beer, bands and knowledge at onenation.usatoday.com and continue reading The Arizona Republic’s coverage of the issue at immigration.azcentral.com.