Mobile overtakes printed voucher redemption for first time

Redemptions through VoucherCodes.co.uk’s iPhone app have overtaken the more traditional printable types. Offline redemptions using the app have grown to 52% from just 20% in October last year.

VoucherCodes.co.uk’s report went on to reveal that mobile traffic to its website has risen by an astonishing 194%. Mobile now accounts for a quarter of the site’s 5.5million monthly users having risen from a 9% share in the second quarter of last year.

Apple leads rivals

Apple’s still dominating its rivals on VoucherCodes.co.uk usage. Access through Cupertino’s hardware makes up 80% of mobile traffic on the website. Samsung, having recently overtaken Nokia as the largest mobile manufacturer in the world, was second with a 6% share and HTC’s 4% piece of the pie was third.

The findings are part of the voucher service’s Quarterly Voucher Usage Report, which offers a seasonal snapshot of the key trends currently driving voucher usage. Increasing numbers of merchants and shoppers embracing mobile technology are given as the reason for its rise in app redemptions.

Max Jennings, VoucherCodes.co.uk’s Co-Founder, believes retailers’ investment will have an increasingly important role to play in future mobile growth. “The final barrier to mass adoption is retailers themselves, as the integration of mobile technology into merchants’ point of sale till systems requires buy-in and serious investment,” he said.

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com.