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Press Camp Adds Zigmont as Advisor

Published April 6, 2009

LAGUNA NIGUEL, CA (BRAIN)—Pedro's Christopher Zigmont has joined Press Camp as an advisor under the banner of a new company called Lifeboat Events.

The inaugural Press Camp is slated for June 23-25, in Sun Valley, Idaho. It will bring together 20 bicycle industry companies and top journalists in an intimate setting to talk about and test new product.

“I thought this was an outstanding idea from the moment Lance and I first talked about it,” Zigmont said. “I’m thrilled to help make this a first-rate event and take Lifeboat Events’ efforts into the big time in future years.”

Lifeboat Events is a subsidiary of Lifeboat Solutions, which industry veteran Lance Camisasca founded to help bicycle industry companies with sales, marketing and event management. Press Camp is designed to give any bicycle industry company a mid-summer, product launch boost by providing a world-class media event with top journalists.

“The response to Press Camp has been off the charts, and we’ve got great momentum,” Camisasca said. “I’m stoked that Zigmont wants to be involved. His perspective and experience will help us expand our efforts in 2010 and broaden our offerings with Lifeboat Events.”

Zigmont will advise Lifeboat Events as the company grows and develops innovative, well planned events for the bicycle industry. He brings 25 years of industry experience, including work for Specialized, Mountainsmith, Mavic, and currently as chief executive officer of Pedro’s.

Rounding out the Press Camp team are Chad Battisone, who has worked with Camisasca since he started Lifeboat Solutions in 2008, and Avery Stonich, best known for her ongoing marketing and communications work at Bikes Belong Coalition.

Journalists from mainstream publications and websites such as Men’s Journal, USA Today, Los Angeles Times, Wired, and Outside plan to attend, citing it as an outstanding opportunity to connect with multiple brands in one trip. In addition, Press Camp has already signed on nearly all of the industry media outlets, including Bicycling, Dirt Rag, VeloNews, Bicycle Retailer and Industry News, cyclingnews.com, Bike Europe, BikeBiz, Eurobike Show Daily, and nine others.