Ipsos MORI Research Highlights - December 2017

Ipsos MORI's Research Highlights for December 2017 includes the five tribes of Brexit Britain, the Almanac 2017 our annual review of the year and Brexit and NHS remain key issues for the British public.

Ipsos MORI Research Highlights - December 2017

The author(s)

As we approach Christmas, here’s our December round up, including links to our annual Almanac full of facts, figures and opinion on virtually every aspect of life in Britain in 2017.

Brexit has preoccupied Britain this year, although the election showed that the country is becoming tired of austerity and is split politically. While we could summarise Britain in 2017 as divided by politics, by age, by class, rural versus urban and more. Actually, we continue to share a broad set of values and aspirations – free speech, humour, home ownership, and a shared attachment to some key national institutions like the NHS, monarchy, army and BBC. Things are not changing as dramatically as headline events of the last few years might suggest.

With economic confidence under pressure, with inflation eating into real wages and rising uncertainty about the future, the British still want to feel good about themselves and the country. Brands and institutions which understand that will thrive in 2018.

All that remains is for me to wish you and yours all the best for Christmas and 2018 – and remember – as our latest Perils of Perception reminds us – things are probably better than you think!