Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Homeshopping in Australia

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Multichannel approach

Generally, players in TV shopping have responded well to the challenges of digitisation, and have developed into modern multichannel retailers. Whilst selling products on TV was the core business of homeshopping for many years, internet retailing has now become an increasingly important sales channel.

Engaging customers

Facing fierce competition from many angles, homeshopping has to be entertaining, sympathetic and personal to attract consumers. Charismatic presenters putting on a show will continue to be a key factor for survival.

Players aim to improve product quality

Increasing awareness of false advertising will force homeshopping retailers to improve the quality of the products they sell. Complaints about the quality of products and customer service accumulate online, and more consumers are regularly accessing reviews.

COMPETITIVE LANDSCAPE

Brand Developers and TVSN

Brand Developers and TVSN were the two biggest players in homeshopping in Australia in 2017. These two players saw similar value increases.

Profits are hard to achieve

In 2017, TV shopping channel YesShop went out of business due to financial difficulties. The company was unable to generate enough revenue to offset the high TV channel costs, and the increasing number of creditors led to the decision to stop trading.

Competition with e-commerce

Flexible platforms allow e-commerce retailers to integrate videos and homeshopping elements into their websites; thus, homeshopping operators face new competition in their core business. In the online sales channel homeshopping retailers have to deal with both big e-commerce players, but also thousands of specialised web shops, which are seeking to provide a personalised service.

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