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How Much Should Apps Cost?

Developers of apps are increasingly testing an array of price points and business models, Greg Bensinger joins digits. Photo: SoundHound.

This transcript has been automatically generated and may not be 100% accurate.

... I ... I ... the same apps in different platforms on the cost of different amounts it's today's marketplace a story ... by Dr ... benzinga an e joins us now here on digits ... from sentences go Greg thank you Brian much for being map ... on this is fascinating and if elements of how can a baby the same thing different platforms but pay different amounts ... well that's that's just a case so ... developers have discovered that if you ... prices are from the on different platforms can get people to to pay more or less and and to have certain expectations about ... any reverses I Wes ... and ... that means they can charge their for cars there for me for three to the spot ... yet many sample a meal pays about sound pounds ... comment and you say the SoundHound costs on the I phone a call six twenty nine ... home on two goal I'm going to bicycles five money nine on on Nokia's ... maps Oracle's for ninety nine ... aam ... if you are not my phone ... oh no on you um honey can be accessed ... well maybe but that's that's the device you have ... so it sort of ... tough luck situation ... if you want to pay less for for certain action impoverishment and read ... but ... as ... with everything else that comes along with it is the isthe tush estimate ... nowhere to live this is all part of the developing trend tell us more about this trend a mean what what what's going on here is this so that they some mining by a wide develop as an app salespeople ... there was one of the big things is driving it is is enter in particular are such a variety of devices ... from from free with your contract all the way of to ... dos is expensive and I've ... and developers have discovered that to ... you ... you may have differed expectations and reviews are in and goes pee for use of ... apps being free so ... they want them to be cheaper or request a free and that's with the getaway with ... it's interesting to me that Ambit technology would it would seem a would be able to did well up quite a lot so that when the L A SEO Greg fencing up ... he'll hang it up to this amount so we can charge just for him and then the May ... they would take a different price based on what they thought they could do for me is that where it's heading right down to the individual ... what's that sort of the dream that the next step might be that they know you have ... I pray Samsung's ... smartphone verses of of of of cantankerous eight which is less expensive ... and ... they hope that the container prices that specifically maybe not to the user ... but I would note that I pad which is owned by a lot of I phone users ... most and has higher prices for certain things than than even the I phone is ... while ... interesting times in which we live thank you very much Greg Benson open all the Wall Street John Lang can read mall man on the beest outcome ... this is digits I'm I'm Simon Constable ...