I have always been a big fan and supporter of the Burt’s Bees brand. Love their hand salve, lip balm and especially their peppermint rosemary body wash. We are 100% committed to using natural products that are not tested on animals, and Burt’s Bees is a great company that lives this credo.

In addition to having great products, Burt’s Bees also does an excellent job with their marketing campaigns by using some very creative and effective advertising vehicles. For example, I just love this interactive billboard that showcases the before and after effects of their new Intense Hydration skin care product line.

This super cool billboard incorporates thousands of coupons for people to peel off – with each coupon representing dry and flaky skin. As more and more passersbys “exfoliate” the dry skin, the billboard reveals the remarkable after effects of using the company’s products. What an effective way to actively demonstrate the positive benefits, while ensuring that the Burt’s Bees brand makes a lasting impression on the public. Excellent work! For now, back to the cage.

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Chris Dugas is the Managing Director & Chief Content Editor at ZOO. WIth a passion for art, graphic design, new technology and innovative advertising campaigns - the ZOO Blog is your source for both valuable information and creative inspiration from the design and marketing world.

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