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The Evolution of Ecommerce

In 1995, Amazon sold their very first book.

In 2015, Americans spent over $341 billion online.

Over the course of 20 years, ecommerce evolved from a novel new concept into a major part of the world’s economy. But how did that happen?

That’s what we wanted to find out – and we did. In this infographic, we outline some of the most important milestones in the development of ecommerce as we know it today, as well as the current state of the industry and where we believe it’s headed:

Online sales by Product Category

Looking to the Future: Mobile Commerce & Personalization

Ecommerce is continuing to evolve, and two of the most important trends for online retailers today are mobile commerce and personalization.

In 2015, 30% of ecommerce sales took place on a mobile device, and mobile commerce is expected to grow 2.58x faster than total ecommerce sales.

56% of consumers say they would be more included to use a retailer if it offered a personalized experience, and 74% of online shoppers get frustrated when websites show content that has nothing to do with their interests.

byRebecca Stickler
Rebecca is a Content Marketing Specialist who loves to write and drinks way too much coffee.