People often ask me how I handle all the risk that comes with being an entrepreneur. I’m never sure how to answer that question.

I understand why entrepreneurship is often considered a “risky” endeavor. You can spend months (really, years) working on something, and ultimately, have it not work out. But I do think that ed-tech startups are often “less risky” that startups in other industries. Here’s why:

1. You can start small. Really small.

Most of the costs in the beginning for an ed-tech startup come in the form of sweat equity&mdash; i.e., your time and your team’s time. And because most ed-tech startups are building software products and apps, they also typically require less initial capital outlay. You don’t need to rent space, the way you would if you were launching a bakery, and you don’t need to buy all this inventory, the way you would if you were launching an online store. You just need a computer, which you probably already have, and a website, which you can get pretty cheaply.

Let’s be honest, few people start an ed-tech startup with the goal of creating the next tech unicorn. For most ed-tech startups, the goals are much more modest. You want to create a product or service that you think can genuinely help teachers and students; you want to make a decent living from doing the work you love; and you want to continue to grow, learn, expand, and improve.

That’s about it. At least, those are my goals. And because your expectations are more realistic, you’re more deliberate, thoughtful, and tempered in your approach. You don’t take wildly risky bets in the hopes of some huge payday, because you know that huge paydays are extremely rare in our industry. Instead, you just work steadily towards your admittedly less sexy, but inifinitely more realistic goals, which has the happy side benefit of limiting your liabilities in the event that your startup does fail.

So, what do you think? Is ed-tech entrepreneurship less risky? Let me know @professorword!

Betty Hsu is a co-founder of online vocabulary improvement company ProfessorWord. Betty is a blogger for The Startup Blog, where entrepreneurs chart their efforts to launch and build ed-tech companies and describe the challenges they face in securing funding, finding customers, and growing their businesses.