"The aim of this body language book is give you an advantage over others in the fast moving world of technology. We have moved on from communicating over the phone, where you could not see the person you were talking to, and now have video conferencing, where you can chat to several people at once and see them. With changing technologies like Skype and pod casts there is a call for a different type of behaviour to help you make the most of yourself, and get others to understand your message. Body language is another skill in your portfolio, ignore it at your peril!" Carole Railton, author of The Future of Body Language

A Useful Guide to Personal Branding by Carole Railton available through Pansophix£9.95

Branding is creating a positive environment for exchange to take place.

"Business is all about exchange. Two-way exchange, at least, needs to take place - of information, products or services. This can be done over the internet, between individuals or within complex operations, such as you would find in multi-million pound property deals. Branding is creating a positive environment for that exchange to take place. YOU are the product that you are marketing, which is why there is so much power in getting the right personal brand for you. Maybe your situation at the moment is you are looking for another position, i.e. you want to exchange your services with a potential employer in exchange for a salary. Or, you might be looking for someone with expertise who is going to advise you. In this case, it is you who will be making the payment for the brand you choose." A Useful Guide to Personal Branding

Branding is everywhere- from large multi nationals to small and medium enterprises. But all organisations rely on what their people do and say and how they behave day in, day out.

In A Useful Guide to Personal Branding explores how to create your personal brand and build your reputation so that you will be instantly recognisable as a distinctive brand in your market place.

Personal Branding is a method of self-help, improvement and personal promotion for both self-employed and employees. People will be able to be attracted to you and what you offer if you get this right. Personal branding is a powerful tool that is used to promote you as an individual.

Who is this Useful Guide for?

This Useful Guide is for you if you want some help in developing how you and your company come across and how people, prospects and customers perceive you.

A personal brand represents your promise of how you will run your business/personal life and what customers, your employees and managers can expect from you.

What does A Useful Guide to Personal Branding cover?

In this 72 page Useful Guide you will ...

* Understand what personal branding is and where you are now

* Learn how you acquire and develop your personal brand

* Be aware of how you enhance and develop your personal brand in the future

The Useful Guide includes a downloadable MS Word toolkit with exercises to help you along the way and also has an online questionnaire which you can use to gain valuable feedback from your colleagues regarding their perception of your personal brand.

By using the advice and exercises in this Useful Guide you will be able to measure the changes in the perception of your brand brought about by your actions.