It seems logical to ask tech companies to fund your technology project. Nearly all of them do philanthropy work, and there’s a good chance that they make or sell something you need. But as it turns out, your chances are slim.

The most popular section of Tuesday’s popular webinar of the same name was, not surprisingly, the “half-secret” of appealing to a sponsor, for it essentially described the anatomy of an effective collaborative grant proposal. Here's a summary plus a few other key points from Jeremy Miner's session.