Course Summary

This study guide goes over all the material you'll need to know for the Online Marketing Certified Professional (OMCP) exam. The course's chapters are taught by professional instructors, and our stimulating video and text lessons allow you to study at your own pace.

About This Course

This course was designed specifically for those getting ready to take the OMCP exam. Within, you'll find lessons fleshing out every topic you can expect to encounter on the test. You'll review key strategies of online marketing while breaking down related terms and concepts. Topics discussed include:

Content and conversion rate marketing

Effective practices of email marketing

Mobile marketing

Search engine optimization

Paid search

Marketing through social media

Web analytics

About the Exam

The OMCP exam offers certification for those seeking advancement and more distinguished recognition in the online marketing or business fields. The test is composed of questions evaluating your conceptual knowledge of online marketing disciplines as well as two supplemental sections centered around standard practices of core areas of online marketing.

Preparing & Registering for the OMCP Exam

This study guide includes both video and text lessons with features that make navigation simple. The timeline function underneath the videos allows you to easily jump around key aspects of the lessons, while the bolded words throughout each transcript let readers pick out important terms and concepts. You can always check on your recent activity and course progress through the dashboard feature, where subject-matter experts are available for your questions if you ever feel stuck.

Those seeking OMCP certification must meet experiential requirements in addition to passing the exam. You'll need either 5,000 hours experience in the online marketing field, 2,000 hours of experience and a post-secondary degree, or 1,000 hours of experience as well as the completion of an approved practitioner-level course. These qualifications must be present in an application to be submitted within ninety days of taking the OMCP exam.

The OMCP exam may be taken online at a time that works best for you. You'll need to register for an OMCP.org account and follow the provided instructions to schedule your exam.

OMCP exam is a registered trademark of Online Marketing Certified Professionals (OMCP), which is not affiliated with Study.com.

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn
credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save
thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive
a detailed exam report complete with your personal statistics and even specific lessons to focus on!
Take the practice test now

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Over 65 million users have prepared for
{{displayNameByProductKey[registrationData.product || cocoon]}} and other
exams on Study.com

Over 65 million users have prepared for
{{displayNameByProductKey[registrationData.product || cocoon]}} and other
exams on Study.com