7% increase of calls reporting child abuse during the Winter Olympics & Paralympics compared to the same time period in 2017

Impact

It’s a Penalty supported the South Korean Federal Police during the 2018 Winter Games by publicising the national hotline 112 to sporting fans visiting for the Games. The number was shown on our campaign film, campaign materials and on social media. During the games there was a 7% increase in calls to this hotline reporting child abuse(compared to the same time period in 2017). Due to local child protection laws, we are unable to know about the stories of the children nor the perpetrators. However, we believe that the public needs to be aware of these reporting mechanisms, as they pose a crime deterrent for potential offenders as well as providing help to victims.

Legacy

The importance of having child protection and safeguarding on the agenda of sporting events like the Summer and Winter Olympics & Paralympics has never been so relevant as these events bring the world together, reaching millions. At PyeongChang, It’s a Penalty was the only child protection campaign inside the Winter Games Olympic Plaza. Our collaboration with the 2016 Rio Summer Olympics & Paralympics in Brazil has now enabled child protection and safeguarding to be part of the International Olympic Committee Sustainability programme.

WITH GRATEFUL THANKS TO
OUR FOUNDER PARTNER:

IN ASSOCIATION WITH:

SUPPORTED BY:

FRIENDS OF THE CAMPAIGN:

Campaign brought to you by Happy Child International Foundation, Charity no. 1161848