The conversation begins like this, “I need a website but I have no idea what to do. How do I go about creating one?” It’s helpful if this person is open to learning new things, receptive to technology and has the time available to understand the fundamentals and to...

It’s important that event planners watch and listen closely to what is and isn’t done and said. In particular, this would include interactions with outsiders. The tip off should be when a committee or team member complains that something didn’t happen. In recent...

I’m sure the Frye Festival held at Great Exuma in The Bahamas will go down as a case study on how not to do an event. It should also serve as a reminder to consumers that they need to do their own homework before purchasing event tickets. A word of caution: ...

It’s odd. The very thing that was the catalyst to write a book on event and festival management – my blog – is what took a backseat during the last 12 months. I simply ran out time while writing what started out to be one book but ended up being a book and a resource...

According to comScore, although 60% of all browsing happens on mobile devices only 15% of online purchases are made on mobile. Think shopping versus buying. According to the University of Pennsylvania, The Wharton School’s marketing professor emeritus...