The terms of the deal will see Symitar market on behalf of Adapt, which has, in return, agreed to integrate member information of Symitar's clientele and focus on how those credit unions choose to communicate.

The pair hopes that this collaboration can "capitalize on the trend to offer advanced communication tools and choices to enhance the member service experience," according to a press release.

Adapt and Symitar have common credit union clients in North America. As a credit union-focused subsidiary of Jack Henry and Associates, Symitar has more than 830 credit union clients for its core processing platforms. Almost 100 credit unions in the U.S. use Adapt's software suite that manages telephone calls and text messages, faxes, email, chat clients, video, social media and other forms of online communication.