What is the advantage of being a reseller?

We are coming from the open source community, hence we don’t like to put constraints on resellers. What we ask is to but at least one nBox, get familiar with it, and promote our products. There are no minimal yearly sales although we expect a reseller to place at least a few units per year. The reseller will act as interface to the customers and we’ll provide to the reseller (not to the customer unless is really necessary) direct support. In return we offer you a strong discount on our products with respect to the price list and the ability to have access to new, unannounced products. If the reseller is active in non-English speaking countries we also expect to have some of our marketing material translated to the local language.