Find your most valuable visitor segments.

Ad hoc analysis is the most powerful tool marketers have for instantly identifying high-value customer segments. With Adobe® Analytics, you’ll have more control than ever over unlimited real-time visitor information, so you can drill down into the data to get deep, precise, and comprehensive views of your customers. And once you know exactly who your visitors are, you’ll also know where your greatest opportunities lie.

Features of Adobe Analyticsad hoc analysis

Multidimensional site analysis

Make connections between your customers’ nonlinear site navigations with charts that use color, size, position, movement, and volume to present complex and trending relationships. Use this date to improve site design, navigation, content layout, and conversion.

Unlimited real-time segmentation

Build concise visitor segments that can be compared to one another to identify new segments, insights, and key performance indicators (KPIs).

Additional resources

Our online analytics are no longer limited to general traffic numbers and click-through metrics. With Adobe Marketing Cloud...we’re able to drill down to the smallest details to distinguish loyal visitors from casual ones, and then use the information to help convert casual visitors into loyal visitors.