MOST-MENTIONED SPORTS FIGURES
Rather than break down the amount of time a specific athlete or figure was covered, we counted how frequently names were mentioned in the transcripts from the week. The 15 most-mentioned sports people for March 23-29:

Notes

Tiger Woods picked up another victory this week: After lingering in the top 10 for several weeks, Tiger seized the top spot on the mentions list, with his first PGA win in nearly three years. Woods' 81 mentions are the most he's received in a single week so far, and this was the first time a golfer was the most-mentioned athlete on the program.

As we've noted before: Woods' success on the golf course determines how much golf coverage is on ESPN. Take this week's Shell Open, which Woods is skipping. The opening round on Thursday received only 1.25 minutes on SportsCenter. By comparison, when Tiger took the lead in the second round of the Arnold Palmer Invitational, the tournament got more than 4.5 minutes of coverage, including an in-depth Tom Rinaldi story about what a victory could do for Woods' confidence. Sunday's coverage of his win (11.75 minutes) marked an all-time high for golf in 2012.

With the Masters coming up this week, the Tiger coverage will go into overdrive, especially since ESPN will be airing the first two rounds of the tournament.

ESPN covered the NHL: The Worldwide Leader did a profile of Capitals winger Alexander Ovechkin that lasted 7.75 minutes. It was the first time this year SportsCenter had used one of its reporters on a hockey story, rather than just showing highlights and Barry Melrose.

Tim Tebow was excited: ESPN created its own montage that captured each one of Tebow's "excited" mentions somehow managed to air it twice this week.