Distribution:-Use websites & business blogs to host different content offers-Use social media platforms based on Buyer Persona / Journey with your content marketing-Calls To Action on your website to get them downloading-Email them notifications of new content and offers-Maximize shelf life and amplify results

FUNDAMENTALS OF BLOGGING:-Pick a topic and title-Write at a high educational level-Write about your industry not yourself / your business-Think of Buyer Personas and answers to questions they'd have-Brainstorm a list of topics, ask industry peers and co-workers-Keyword research associated with industry and topics-Focus on one specific topic per post-Start with a working title, get specific, use long-tail keyword-Make content and format clear with your title-Add some unique flair but keep it under 50-60 characters-Whitespace- empty space on page so visitor focuses on content-Use bullet points, don't make text too dense. Bold text.(but "if everything is bold, nothing is bold")-Use images in beginning to entice and later to break up text-Optimize your page around a long-tail keyword. Use it in your title, URL, image alt-text, and the body.-Continue to reasonably use the long-tail keywords and related synonyms / phrases throughout the body.-Link to internal and external links (1-2x per paragraph max)