Viviana Mall scores a hat-trick in the international arena

Mumbai, 14th October, 2016: Viviana Mall, leading preferred destination mall in Mumbai Metropolitan Region has created history in the mall fraternity of India. With only three years of operations, the mall has been recognized for three consecutive years by International Council of Shopping Centers (ICSC). In the 2016 awards night, the mall was declared a Silver Award winner in the Sales Promotion/Traffic Activation category by the international mall community at Manila, Philippines.

Viviana Mall devised a strategy and announced its ‘Flat 50% across 250 brands’ campaign offering a chance to win three cars along with extended shopping hours to increase footfalls during the end of sale season and combat the flash sale of e-commerce websites. The campaign was acknowledged in the 2016 ICSC Asia Pacific Shopping Center Awards Program.

Receiving the award, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “The initiative was aimed to make our customers shopping more convenient and exciting. We incorporated many customers engaging activities in our campaign to give an exemplary experience to our family audiences. Winning accolade for this campaign from ICSC Asia Pacific Shopping Center Awards is a moment of pride for the entire Viviana Mall community. It’s an astonishing moment for us because in only three years of our operations we have been recognized for three consecutive years in a row at the International Council of Shopping Centers (ICSC). The recognition adds more responsibility to continue with the award winning streak and deliver better services & experiences to customers.”

The mall has already won a Gold and best of the best Honoree in 2014 and 2015 respectively at the global platform of ICSC Asia Pacific Shopping Center Awards.

About Viviana Mall:
Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built with an objective of giving an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired. With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Forever 21, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane. The defining feature of the mall is Cinepolis - one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people. It also facilitates 2400 number of cars and 800 two wheeler parking slot which considered to be one of the highest in the industry. Additionally, the large food court and the dining area are spread over 40, 000 sq ft and can seat upto 1, 300 people. The Mall opened its gate to endless discoveries in the year 2015 and since then it has garnered international and national accolades various categories.