Check out this great intro to Fish! and share it with a friend

“Intro to Fish!” — Chapter 1 from Harry Paul (pictured), Steven Lundin, and John Christensen’s Fish! A Proven Way to Boost Morale and Improve Results

You can’t win the hearts of customers if this “word of mouth stuff” is confined to the marketing department.

It’s when all of your employees are devoted to earning the respect and recommendation of customers that you start to experience real word of mouth — and that’s what the fictional parable Fish! A Proven Way to Boost Morale and Improve Results is all about.

In this intro, you’ll meet Mary Jane Ramirez, a recently widowed mother of two, facing the daunting challenge of turning around her employees’ low morale.

You’ll learn about the dreaded “third floor” — that unresponsive, wasteland of motivation. You’ll learn about the challenges of motivating a team that assumes job security (when in reality, that security may be an illusion). And you’ll be introduced to just how Mary might overcome this “toxic energy dump” she is charged with motivating and engaging.

We Teach Word of Mouth Marketing.

Learn to be a great word of mouth marketer at WordofMouth.org. You’ll find free videos, articles, and case studies — all filled with practical, how-to advice to get more people talking about you. You’ll love our fantastic newsletter, amazing blog, and thrilling Word of Mouth Crash Course conference.

Be Great at WOM

Word of mouth is more than marketing, it's a way of doing business that will fundamentally change your company forever.

When you focus on earning the respect and recommendation of your customers, you can create a recession-proof advantage that will carry you through good times and bad.

So go for it. Dig around our blog, watch a few videos, download a worksheet -- and just try some stuff. It's that easy, and it's that fun. Get going. Have a blast. (And when something goes really well, let us know and we'll write about it.)

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About This Site

Learn to be a great word of mouth marketer at WordofMouth.org.

It's full of practical, how-to advice to get word of mouth for your company, cause, or idea. You'll love our free videos, articles, case studies, and newsletters. You'll learn to get fans talking about you by earning their respect and recommendation.