4 The celebrity persona and the celebrity text Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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3.4 As core or secondary texts Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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3.3 By genre Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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3.2 By medium Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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3.1 Categorising texts: introduction Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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2.3 The representation of ‘celebrity’ Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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2.2 The semiotic approach to textual meaning: image and ideology Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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2.1 The semiotic approach to textual meaning Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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1 Introduction and overview Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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Learning outcomes Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.Author(s): The Open University

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Acknowledgements How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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References How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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6 Questions for review and discussion How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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5 Conclusion How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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4.3 Industrial dynamics: knowledge and network industries How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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4.2 The industry life cycle How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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4.1 Introduction How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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3.3 Long-run costs and economies of scale How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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3.2 Technology and costs in the short run How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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3.1 Introduction How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.Author(s): The Open University

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