Emma Watson is doing a clothing line with ethical fashion company People Tree. We're still waiting for Mischa Barton's collection, Tree People. [Guardian]

Rachel Zoe, on extra-curricular fashion week activities: "I went to a meeting with a potential book publisher, because I am starting to wrap my head around doing my next book, which I am really excited about. I've gotten a little bit of my creative writing fill with doing the Zoe Report, my daily newsletter, and really remembered how much I love writing." Funny, because I met the Zoe Report's ghost blogger a couple weeks back! (Nice girl.) [Time]

Jil Sander's line for Uniqlo, +J, starts hitting stores on October 1. The legendary German perfectionist says, "I like the concept of basic clothes in a democratic world. Uniqlo reminds me of Apple computers; fantastic design for everyone. And I like what is Japanese about Uniqlo, a strong sense of tradition, the orderly approach to everything, great know-how and logistics." Uniqlo dreams of taking over the position of Inditex — parent company of Zara — as the world's largest apparel company by 2020. The success of the retail chain's planned expansion will rest in large part on Sander's talents. [Telegraph]

For some apparel trade news that is actually, you know, news, how about this: apparel sales rose 2.4% from July to August, the biggest month-to-month increase since February. Sales were still down 5% on last August. [NYTimes]

If more couples are staying home to have sex because of the recession — sex being, as Chip Lambert pointed out in The Corrections, one of the few pleasures in life that's actually free — wouldn't we be buying fewerpajamas, not more? [Telegraph]

Courtney Love's fashion week highlights, so far: "Me playing at Alexander Wamg. That was certainly the fucking best. And then the second best was me playing at Alexander Wang." Anything else? "The Rodarte bitches were awesome." [The Cut]

Abercrombie & Fitch has lost its appeal in the discrimination case brought by the family of an autistic girl who was not allowed to go into a changing room with her sister at the Mall of America store. The then-14-year-old was shopping with her then-17-year-old sibling, who notified a sales assistant that her sister had a disability and could not be left alone. In court, Abercrombie trotted out a psychologist as an expert witness who said that, "this experience is best considered to be a desirable outcome of active community involvement." Because having Abercrombie refuse to make a reasonable accommodation "offers the parents the opportunity to model social problem solving and coping skills to their daughter, as they have done so well throughout her life, and thus prepare her for such future natural community experiences." Abercrombie was fined $115,264. [MPR]

Dan Ariely, the professor who studies branding and behavior and who concludes that wearing counterfeit designer goods makes people more dishonest in their every day life — on the basis of one study, which lacked a control group — is back to explain his nifty ideas in video format. How about this new rule for science: No studies where the scientist explains his methods thus: "We got Chloé to give us sunglasses..." And no studies that are presented at conferences convened by Harper's Bazaar. [BigThink]

Dan Caten, one half of DSquared, on the brand's new eyewear line: "It's a way that people can buy into the brand. Maybe some people can't afford to buy the clothes or fit in the clothes." Instead of making clothes above a size 10, let's license out some sunglasses! (Average price: $391.) Perfect solution. [WSJ]

Ann Taylor is holding an in-season runway show tonight in New York, with a real fashion quotient: Kate Young will be styling. It's all part of the retailer's attempt to turn around its dowdy image. (You may have noticed the new ad campaign starring model Cameron Russell.) [WWD]

Heidi Klum, whom you may have heard of, is taking Cameron's spot for the retailer's holiday ads. But don't expect her at the show, because she's expecting, and can't fly to New York. [NYPost]

Vogue's publisher, Tom Florio, doesn't want to talk about McKinsey — but he will take a softball on why he goes to fashion shows: "I look for trends in the business. Like the whole idea of luxury at a better price point, which is something Tory Burch is doing. I try to get a sense of the sociological trends which our editors will adapt. It just adds a little context. You need to understand the business trends like global warming and fabrics getting lighter and more transitional pieces in fashion. If you can speak intelligently about these things when you sell ad pages, you can sort of take their [advertisers'] point of view." [NYObs]

Burberry, which already has around 600,000 Facebook friends, is launching its own social networking site at artofthetrench.com. Christopher Bailey has commissioned Scott Schuman to take pictures of people wearing Burberry trench coats around the world for the site. Users will also be able to send in pictures of themselves wearing Burberry trench coats. [FT]

The British brand will also stream its Prorsum fashion show live over the Internet. It's scheduled for September 22, 6:30 p.m., London time. [WWD]

Avon president Elizabeth Smith is leaving the company. No replacement has yet been named. [Crain's]

French Connection has laid off 50 workers at its head offices and closed its offices in Denmark and Sweden as a response to continued weak sales. [Independent]