Pretty Hate Machine

A pop industrial classic, Pretty Hate Machine may be more responsible for the ensuing popularity of industrial acts than any other single album.

It is a masterpiece of driving beats, insidious melodies, and painfully angsty lyrics.

From a critical view point, the album is ostensibly about Reznor's relationship, or lack thereof, with his girlfriend. Songs like Down in it and Kinda I want to describe to longing and desperation of a man in love, while Sin is the anger and pain of a man in love.

The problem with this interpretation of the album is this: the most popular song on it, Head Like A Hole, doesn't fit. It is a cry of the anguish of an oppressed and beaten man fighting for freedom... While I can see the argument that this describes marriage/long term relationships perfectly, I don't believe it is an accurate portrayal of the song's intent.

Nine Inch Nails' first album and second release (preceded by Down In It, a single for the third song on Pretty Hate Machine), Pretty Hate Machine mixed together the heavy electronic presence in industrial music with catchier melodies and more personal lyrics than typical of the genre, giving the songs a more mainstream structure and making the sounds more accessible to more listeners. The influence of industrial music is definitely still there. Trent Reznor, mastermind and typically sole member of Nine Inch Nails, has even said himself that "Down In It" is, musically, a rip off of Skinny Puppy's "Dig It" (released in 1986, three years prior to Pretty Hate Machine). Don't get the wrong idea though, the album as a whole isn't some collection of ripped off melodies and styles.

Though Pretty Hate Machine was released at the end of the 80s and makes heavy use of synthesizers, the album avoids the typical sounds of 80s New Wave that, with the exception of Depeche Mode, pretty much went out with the decade. This in part can be attributed to Nine Inch Nails' inclusion of non-electronic instruments in its sound. Guitars, drums (albiet sometimes through electronics), piano all feature prominently in the music, classifying the release more as something like "electronic rock" more than anything else. Many Nine Inch Nails fans I've talked to cite this as their favourite album. Most of Nine Inch Nails' later material, at least at the time of this writing, is harsher and less accessible to new fans that aren't accustomed to heavier or stranger music (I would say The Fragile is near as accessible as Pretty Hate Machine to new fans, having closer ties to rock than industrial on many songs, if not for its two disc length) than Pretty Hate Machine.

If anyone's wondering, by the way, the image on the cover is a manipulated photograph of some type of farming tool, not a ribcage or microphone. The packaging was designed by Gary Talpas, who continued to do package design work for Nine Inch Nails until after Closure was released in 1997. Also, big fans of Nine Inch Nails or this album may want to check out the Purest Feelingbootleg, which contains a couple songs that didn't make the final cut, "Purest Feeling" and "Maybe Just Once," most likely due to their heavy 80s sound.

The TVT Problem
The album was released on TVT Records and featured no less than five different producers working on various songs (Trent Reznor, Flood, Adrian Sherwood, John Fryer, and Keith LeBlanc). The record company's assignment of a variety of producers* (such as John Fryer, who Trent Reznor didn't get along with) in addition to other jerk-off practices such as releasing the "Down In It" single against Reznor's wishes, sticking a remix of "Down In It" on Pretty Hate Machine rather than the final version Reznor wanted to use (which still hasn't seen the light of day), wanting control of anything and everything Reznor was involved in musically (e.g., TVT threw a fit when Reznor did the vocals on Al Jourgensen's cover of Black Sabbath's "Supernaut" for his 1000 Homo DJs project), and telling Reznor to restrict Nine Inch Nails' sound to the 'industrial pop' style on Pretty Hate Machine for all its releases. In addition, Reznor claims that the royalties he received from the sales of the Head Like a Hole EP should have been equivalent to the royalties he would have received for a full-length album due to the EP's length.

Fueled by this anger and other problems, Reznor and Flood recorded Broken, Nine Inch Nails' next release, in secret while the battle between Reznor and his record label continued. Eventually an agreement was reached and Reznor was allowed to leave TVT, provided a small percentage of the money he makes on Nine Inch Nails material still goes to TVT (thus the credits for later Nine Inch Nails releases includes mention of TVT Records, despite Reznor being with Interscope Records now).

*Flood wasn't assigned by TVT but someone Reznor just really wanted to work with. Due to already set plans with Depeche Mode, however, Flood was only able to work with Reznor on "Head Like a Hole" and "Terrible Lie." Reznor and Flood, fortunately, would later work together on later Nine Inch Nails releases Broken and The Downward Spiral.

Nine Inch Nails's debut album, Pretty Hate Machine, contains many
great songs. The lyrics sound like they came straight from the heart
of a genuinely heartbroken, pitiful individual who was coming to
terms with the realisation that the religion he was brought up to
believe was a sham. The obligatory love themed songs deal with being
rejected by a former lover, but even they seem to be more about
rejecting the belief in a god, with the singer feeling betrayed by
religion more than any lover.

The music is catchy, and if it wasn't for the anger and sorrow of
the lyrics, many of the cuts might have been very popular. Trent
Reznor is always aiming for something more interesting than popularity,
however, and has a talent for writing good hooks and hummable melodies,
which he then hides inside a soundscape so harsh that you barely
even realise the songs have melodies at all.

Unfortunately, unlike Nine Inch Nails's later releases, this album
has no such soundscape. This was apparently the fault of the record
label, who insisted Trent Reznor tone down his edgy live act for
this studio release. As a result, Pretty Hate Machine contains
uninspiring versions of otherwise emotionally charged songs. This
album wouldn't seem out of place next to Pop Will Eat Itself's debut
Box Frenzy, which is frankly a crime for songs with such potential.