Mcdonald`s Reports Record Third Quarter

October 23, 1985

McDonald`s Corp. reported record third-quarter earnings and sales that exceeded strong 1984 sales, which were boosted by the hamburger chain`s sponsorship of the Olympics.

Net income of $128 million, or $1.48 a share, was up 12 percent from the $114.3 million, or $1.29 a share, a year earlier. The 1985 third quarter was the first quarter that McDonald`s sales had exceeded $1 billion, said Chairman Fred L. Turner. Sales of $1.01 billion were up 11 percent from $914.7 million a year earlier.

In the first nine months, sales were $2.77 billion, a 9 percent increase from $2.55 billion a year earlier. Net income rose 11 percent, to $329.5 million, or $3.79 a share, from $297.9 million, or $3.36 a share.

``Our customer counts around the world are up, and I attribute that to a few things--our basic price-value strategy, especially important with breakfast as a strong part, and the efficiency and impact of our

advertising.``

In the third quarter, McDonald`s added 145 restaurants to bring its total to 8,648. Last year at this time, the firm had 8,069 restaurants.