The adoption of OLED displays in smartphones, along with the government support for OLED lighting in various countries is the major driving force for the growth of the OLED market. In the industry segment of the OLED market, the display application is expected to have a higher market size compared to the lighting application. The large market size of the display application is due to OLEDs finding applications in various sectors such as wearables, healthcare, transportation, lighting, television, and medical devices, among others.

The global OLEDmarket is expected to reach $43.92billion by 2020,at a CAGR of 16% between 2014 and 2020.

The global OLEDmarkethas been segmented into two categories- application and geography. The application segment includes display and lighting applications. The display application is further segmented based on type, panel-size, and product; whereas, the lighting application is categorizedinto type and end-user. The OLED market has also been segmented on the basis of geography. The market based ongeography has been classified into various regions such as the Americas, Europe, APAC, and RoW.

4.1 INCREASING OPPORTUNITIES IN LIGHTING APPLICATIONS HAS LED TO A POSITIVE OUTLOOK FOR THE OLED MARKET4.2 OLED MARKET: BY AMOLED DISPLAY TYPE4.3 SMALL-SIZED PANELS ARE ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD4.4 THE APAC REGION ACCOUNTED FOR THE LARGEST SHARE IN OLED MARKET IN 20144.5 OLED AUTOMOTIVE LIGHTING MARKET, BY GEOGRAPHY4.6 LIFE CYCLE ANALYSIS, BY GEOGRAPHY

Figure 1 RESEARCH DESIGN & FACTOR ANALYSISFigure 2 PRODUCT LAUNCHES IN THE FLEXIBLE OLED DISPLAY MARKET, 2013-2015Figure 3 OLED EMITTER MATERIAL MARKET GROWTH, 2013-2020Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACHFigure 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACHFigure 6 ASSUMPTIONS FOR THE RESEARCH STUDYFigure 7 THE LIGHTING APPLICATION IS EXPECTED TO WITNESS A HIGH GROWTH IN THE OLED MARKET DURING THE FORECAST PERIODFigure 8 THE MARKET FOR AMOLED DISPLAYS IS ESTIMATED TO ACCOUNT FOR THE LARGEST SHARE DURING THE FORECAST PERIODFigure 9 COMMERCIAL LIGHTING ACCOUNTED FOR THE LARGEST SHARE IN THE OLED LIGHTING MARKET IN 2014Figure 10 THE MARKET FOR OLED WEARABLE DISPLAYS IS EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2014 AND 2020Figure 11 APAC ACCOUNTED FOR THE LARGEST SHARE IN THE OLED MARKET IN 2013Figure 12 SIGNIFICANT INCREASE IN THE DEMAND FOR OLED DISPLAY & LIGHTING PRODUCTS, 2014-2020Figure 13 THE AMOLED FLEXIBLE DISPLAYS MARKET IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIODFigure 14 SMARTPHONES ARE EXPECTED TO ACCOUNT FOR A LARGE SHARE IN THE OLED MARKET FOR SMALL-SIZED DISPLAY PANELS TILL 2020Figure 15 CHINA DOMINATED THE APAC OLED MARKET IN 2014Figure 16 APAC IS PROJECTED TO GROW AT A HIGHER CAGR COMPARED TO OTHER REGIONS DURING THE FORECAST PERIODFigure 17 THE OLED MARKET IS CURRENTLY IN THE GROWTH STAGE IN APACFigure 18 OLED MARKET: SEGMENTATIONFigure 19 MARKET SEGMENTATION: BY THE DISPLAY APPLICATIONFigure 20 MARKET SEGMENTATION: BY LIGHTING APPLICATIONFigure 21 MARKET SEGMENTATION: BY GEOGRAPHYFigure 22 EVOLUTION OF THE OLED MARKETFigure 23 INCREASE IN ADOPTION OF OLED DISPLAYS IN SMARTPHONES MAY SPUR THE DEMAND OF OLEDFigure 24 OLED PRODUCTION CAPACITY OF SAMSUNG DISPLAYS, 2013-2014Figure 25 LED LIGHTING GROWTH, 2012-2015, (MILLION CHIPS)Figure 26 LIFE CYCLE OF OLED IN DISPLAY APPLICATIONS, 2014Figure 27 LIFE-CYCLE OF OLED IN LIGHTING APPLICATIONS, 2014Figure 28 VALUE CHAIN ANALYSIS (2014): MAJOR VALUE IS ADDED DURING THE RESEARCH & DEVELOPMENT AND MANUFACTURING PHASESFigure 29 THE PORTER’S FIVE FORCES ANALYSIS (2014):Figure 30 OLED MARKET: PORTER’S FIVE FORCES ANALYSIS, 2014Figure 31 INTENSITY OF COMPETITIVE RIVALRY: HIGH COMPETITION IN THE MARKET DUE TO THE RESEARCH AND DEVELOPMENT INITIATIVES AND PATENT WARSFigure 32 THREAT OF SUBSTITUTES WILL BE HIGH DUE TO THE AVAILABILITY OF SUBSTITUTE PRODUCTS & TECHNOLOGIESFigure 33 BARGAINING POWER OF BUYERS: AS THE ADOPTION RATE OF BUYERS IS LOW, THEY WILL HAVE A MODERATE BARGAINING POWERFigure 34 BARGAINING POWER OF SUPPLIERS: TECHNOLOGICAL ADVANCEMENTS IN OLED WILL DRIVE THE MARKET FOR SUPPLIERS DURING THE FORECAST PERIODFigure 35 THREAT OF NEW ENTRANTS: WITH INNOVATIVE PRODUCT DEVELOPMENTS NEW ENTRANTS ARE LIKELY TO ENTER THIS MARKETFigure 36 STRATEGIC BENCHMARKING: KEY PLAYERS LARGELY ADOPTED ORGANIC GROWTH STRATEGIES SUCH AS NEW PRODUCT ENHANCEMENTFigure 37 OLED MARKET, BY APPLICATIONFigure 38 LIGHTING: THE FASTEST-GROWING APPLICATION IN THE OLED MARKET BETWEEN 2014 AND 2020Figure 39 SEGMENTATION OF THE OLED MARKET, BY THE DISPLAY APPLICATIONFigure 40 SEGMENTATION OF THE OLED DISPLAY MARKET: BY TYPEFigure 41 AMOLED: FASTEST-GROWING DISPLAY TYPE IN THE OLED MARKET BETWEEN 2014 AND 2020Figure 42 AMOLED DISPLAY MARKET COMPARISON, BY SUB-TYPE, 2014 VS 2020Figure 43 SEGMENTATION OF THE OLED DISPLAY MARKET: BY PANEL-SIZEFigure 44 MEDIUM-SIZED PANELS: THE FASTEST-GROWING PANEL SIZE IN THE OLED MARKET BETWEEN 2014 AND 2020Figure 45 MEDIUM-SIZED PANEL OLED MARKET COMPARISON, BY DISPLAY TYPE, 2014 VS 2020Figure 46 LARGE PANEL AMOLED MARKET COMPARISON, BY SUB-TYPE, 2014 VS 2020Figure 47 SEGMENTATION OF THE OLED DISPLAY MARKET: BY PRODUCTFigure 48 SEGMENTATION OF THE OLED MARKET, BY THE DISPLAY APPLICATIONFigure 49 OLED NOTEBOOK/TABLET MARKET COMPARISON, BY GEOGRAPHY, 2014 VS 2020Figure 50 SEGMENTATION OF THE OLED DISPLAY MARKET: BY GEOGRAPHYFigure 51 APAC: THE FASTEST-GROWING REGION IN THE OLED MARKET BETWEEN 2014 AND 2020Figure 52 NORTH AMERICA: OLED MARKET FOR THE DISPLAY APPLICATION COMPARISON, BY PRODUCT, 2014 VS 2020Figure 53 APAC: OLED MARKET FOR THE DISPLAY APPLICATION COMPARISON, BY PRODUCT, 2014 VS 2020Figure 54 SEGMENTATION OF OLED MARKET: BY LIGHTING APPLICATIONFigure 55 MAJOR COMPANIES IN OLED LIGHTINGFigure 56 SEGMENTATION OF THE OLED LIGHTING MARKET: BY TYPEFigure 57 FLEXIBLE LIGHTING: FASTE-GROWING LIGHTING TYPE IN THE OLED MARKET BETWEEN 2014 AND 2020Figure 58 SEGMENTATION OF THE OLED LIGHTING MARKET: BY END-USERFigure 59 AUTOMOTIVE LIGHTING: FASTEST-GROWING END USER IN THE OLED MARKET BETWEEN 2014 AND 2020Figure 60 OLED MARKET FOR COMMERCIAL LIGHTING COMPARISON, BY GEOGRAPHY, 2014 VS 2020Figure 61 OLED MARKET FOR AUTOMOTIVE LIGHTING COMPARISON, BY GEOGRAPHY, 2014 VS 2020Figure 62 SEGMENTATION OF THE OLED LIGHTING MARKET: BY GEOGRPAHYFigure 63 EUROPE: THE FASTEST-GROWING REGION IN THE OLED LIGHTING MARKET BETWEEN 2014 AND 2020Figure 64 OLED MARKET, BY REGIONFigure 65 GEOGRAPHIC SNAPSHOT (2014) – THE APAC REGION IS ESTIMATED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIODFigure 66 SOUTH KOREA IS ESTIMATED TO GROW AT THE HIGHEST RATE AMONG ALL COUNTRIES IN THE OLED MARKET BETWEEN 2014 AND 2020Figure 67 AMERICAS MARKET SNAPSHOT: THE DEMAND WOULD BE DRIVEN BY THE GROWING REQUIREMENT FOR SMARTPHONES AND TABLETSFigure 68 SEGMENTATION: AMERICASFigure 69 EUROPEAN MARKET SNAPSHOT: THE DEMAND WOULD BE DRIVEN BY THE VARIOUS OPPORTUNITIES COMING UP IN THE FIELD OF AUTOMOTIVE LIGHTINGFigure 70 SEGMENTATION: EUROPEFigure 71 APAC MARKET SNAPSHOT: THE DEMAND WOULD BE DRIVEN BY INITIATIVES TAKEN BY COMPANIES TO INCREASE THE MASS PRODUCTION OF SMALL- AND MEDIUM-SIZED DISPLAYSFigure 72 SEGMENTATION: APACFigure 73 KEY GROWTH STRATEGIES ADOPTED BY TOP COMPANIES BETWEEN 2012 AND 2014Figure 74 LG DISPLAY AND ACUITY BRANDS GREW AT THE HIGHEST RATE BETWEEN 2011 AND 2013Figure 75 MARKET RANKING OF THE TOP FIVE PLAYERS IN THE OLED MARKET, 2013Figure 76 MARKET EVALUATION FRAMEWORK-NEW PRODUCT LAUNCHES FUELLED GROWTH AND INNOVATION BETWEEN 2013 AND 2014Figure 77 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGYFigure 78 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERSFigure 79 ACUITY BRANDS LIGHTING, INC.: COMPANY SNAPSHOTFigure 80 SWOT ANALYSISFigure 81 AU OPTRONICS CORPORATION: COMPANY SNAPSHOTFigure 82 SWOT ANALYSISFigure 83 BOE TECHNOLOGY GROUP CO., LTD.: COMPANY SNAPSHOTFigure 84 INNOLUX CORPORATION: COMPANY SNAPSHOTFigure 85 KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOTFigure 86 SWOT ANALYSISFigure 87 LG DISPLAY CO., LTD.: COMPANY SNAPSHOTFigure 88 SWOT ANALYSISFigure 89 OSRAM LICHT AG.: COMPANY SNAPSHOTFigure 90 PIONEER CORPORATION: COMPANY SNAPSHOTFigure 91 RITEK CORPORATION: COMPANY SNAPSHOTFigure 92 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOTFigure 93 SWOT ANALYSIS