Lotus Bakeries Partners with Teach For America to Debut New Biscoff Gourmet Gift That Gives Back for the 2011 Holiday Season

Lotus
Bakeries, makers of world-famous Biscoff
cookies – Europe’s favorite cookie with coffee – announced today its
partnership with Teach
For America, a national corps of outstanding recent college
graduates who dedicate two years to teaching in public schools. During
the 2011 holiday season (from Oct. 1 – Dec. 31), Lotus Bakeries will
donate 10 percent of sales from its new holiday product, Biscoff Holiday
Cookie Totes, to the nonprofit organization.

“We are proud to be able to support such an outstanding organization as
Teach For America for the second consecutive year,” said Marco de Leeuw,
Executive President of Lotus Bakeries North America. “This year’s
Biscoff Holiday Cookie Totes are a perfect seasonal gift that gives back
– ideal for hostesses, friends, classmates or very deserving teachers!”

Filled with 8 large Biscoff cookie 2-packs each, Biscoff Holiday totes
are a stylish way to give this season. Each Biscoff cookie is only 37
calories and is made with all-natural ingredients, no artificial colors
or preservatives and contains no trans-fat or butter. Biscoff Holiday
Cookie Totes are available online at www.biscoff.com
and through catalog sales, 1-800-422-2924. The decorated cookie-filled
totes are priced at $16.95 (plus shipping) for a set of three, with sets
of six also available.

BISCOFF – THE COOKIE THAT LITERALLY FLEW INTO THE U.S.

For more than 75 years, Lotus Bakeries has been baking Europe’s favorite
cookies and sweets, developing a global following from coffee-drinkers
and travelers alike. Lotus Bakeries’ signature Biscoff cookie, derived
from “bis”cuit and “coff”ee, is sweet but not overly sugary, with a
crisp, caramelized taste that perfectly complements coffee – perfect for
adults (kids too!).

Unlike any other cookie, Lotus Bakeries popularity ‘soared’ when, in
1984, Delta Air Lines distributed Biscoff cookies to its passengers who
quickly began asking where they could purchase them. Since then, Biscoff
cookies have made air travel a little sweeter on nearly every domestic
airline and most international carriers, and are sold in stores, via
catalog and online in the U.S. at www.biscoff.com.

Biscoff treats, including the new Biscoff Holiday Cookie Totes, can be
purchased online at www.biscoff.com
and through catalogue sales, 1-800-422-2924, beginning October 1, 2011.