Hyundai joins Go Ultra Low campaign

Hyundai has joined Go Ultra Low, the government and industry-backed campaign that aims to highlight the benefits of plug-in and fuel cell electric vehicles.

As a collaborative campaign between a host of vehicle manufacturers, the Government and the Society of Motor Manufacturers and Traders (SMMT), Go Ultra Low already includes Audi, BMW, Kia, Nissan, Renault, Toyota and Volkswagen to help raise public awareness of ultra low emission cars and vans in the UK.

As it stands, there are more than 35 plug-in models available to UK motorists – four times the number on the market just five years ago – with more new versions set to be released this year. The launch of the Hyundai IONIQ Electric adds to an increasing range of electric cars to suit almost every lifestyle.

2016 was a record year for electric car registrations, with 36,907 hitting the UK’s roads, up 29% on 2015. This increase brings the total number of EVs registered to more than 87,000 and if this rate of growth continues, Go Ultra Low predicts that there could be in excess of 100,000 ultra-low emission cars on our roads by mid-2017.

Poppy Welch, Head of Go Ultra Low, said: “Hyundai joins the Go Ultra Low campaign at an exciting time for the electric car industry, as the variety and capabilities of ultra-low emission vehicles make them an increasingly attractive option for UK motorists. 2016 was an unprecedented year for plug-in vehicle registrations as more and more motorists realise the cost-saving and environmental benefits of driving an ultra-low emission car. We expect this year to be better still with even more new electric vehicles coming to market.”

Tony Whitehorn, President and CEO of Hyundai Motor UK, said: “Becoming part of the Go Ultra Low campaign demonstrates how seriously Hyundai Motor takes low-emission motoring. Our IONIQ EV is already making waves in the plug-in market, while our ix35 Fuel Cell is the world’s first mass-produced hydrogen-powered car. Both these vehicles demonstrate our commitment to care for our customers, providing innovative, technology-packed cars that enhance their lives while benefiting wider society.”