But setting big goals isn’t enough. Most of you can do this. Many of you have done it. But you’re missing something.

You also must take massive ACTION. Once you have a large goal, now you must take 10X action to achieve it.

Never lower a target. Only increase action.

Right now, you’re taking 1X action. That means you’re taking as much action as you think is necessary to reach your goals. That’s not enough.

You need to take 10X the amount of action you think is necessary. Take the amount of action you think is required to reach your goal. Now multiple that amount of action by 10. That is how much action you must take.

Highlights, Takeaways, Quick Wins

If you set a realistic goal, you’re going to get a realistic life.

Take 10X the action of what you think it will take to reach your goal.

It’s not enough to set big goals—you have to take massive action.

Normalize what you think is big if you want to attain it.

Don’t lower your target—increase action.

You’re going to make a lot more progress if you’re shooting for the stars.

The realistic people around you are keeping you down.

Reality will align with your mindset.

You can’t move forward when you don’t know where you want to go.

As your mindset grows, you start to think in bigger units.

Show Notes

02:35Sean: I know a lot of people listening are still struggling with setting goals. They’re still struggling with what their big goal should be—as we call it, the Lambo Goal. It’s not just about an exotic car. We’re talking about dreaming bigger and doing what’s necessary, building a business, to get to your large goal. We’re pulling back the curtain, peeling back the layers of our businesses and sharing real numbers. It’s just two entrepreneurs letting you go behind the scenes on their businesses. That’s us.

03:17 It’s me. It’s Matt. We like to be transparent with this stuff. We like to encourage you. Some people get turned off by the word “Lambo,” and that’s fine. You’re welcome to tune out. We’re here to help you think bigger. We want to encourage you. We don’t want you to just set a goal. We want you to set a Lambo Goal. Think really big! Today, we’re revisiting this topic of thinking bigger, but also, never lowering a target.

Stop Setting Realistic Goals

03:46Sean: People are setting realistic goals and a lot of people encourage this. They say, “Be realistic with your goal. Set something realistic.”

If you set a realistic goal,you’re going to get a realistic life.

04:07 Do you want a realistic life, or do you want something unprecedented? Do you want something extraordinary? You only get to play this game once. This life is the only one you have. Why are you settling for mediocrity? Why are you setting realistic goals? You need to set big goals, massive goals! There’s more to it. You can’t just set the big goal. Setting big goals is not enough. There’s this quote that Cory likes and you’ve probably heard it.q

04:45Cory:I don’t remember it exactly, but it was something along the lines of, “Goals without a deadline and a plan are just dreams.”

05:00Sean: You’ve got to have the action. The big goal isn’t enough. We’ve got two groups of people in the audience, whether they’re watching live right now or listening to the podcast later. The first group is not setting big enough goals, they’re setting realistic goals, like, “I’d like to cover my bills,” or, “I’d like to buy a Macbook.” That’s not a Lambo Goal. That’s not a big goal. You have to set unrealistic goals. We’ve got people who aren’t setting big goals, but then we also have people who have been listening for a long time. We’ve been doing this show since the beginning of 2015, for over a year.

Not Just 10X Goals, 10X Action

05:34Sean: A lot of people have their Lambo Goal, but that’s all they have. They’re not doing what it takes to get there. It’s not enough to set big goals—you have to take massive action. You’re missing this piece here, the massive action piece. Once you have a large goal, now you have to take 10X action, as our friend Grant Cardone says. You have to get this book, The 10X Rule.

06:05Matt:The audio book is excellent. I’ve heard it like four times, and it’s incredible. He kicks my butt every single time. There’s a whole chapter where he talks about putting time into average things and how you get average results. He goes off on that.

06:30Sean: You’ve got to check out this book, The 10X Rule. In it, Grant talks about taking massive action. The first part is setting a big goal. Then, it’s taking massive action. He says 10X action. I’m guilty, Matt. I’m going to be the person that everyone can relate to here, because I’m taking 1X action. I’m going to be honest with you. I’m being a poor person. What is 1X action? Let’s assume that you set your big goal, and I do want to come back to that, because I know that even people in the Community are struggling right now in setting the goal.

07:17Matt:They’re having trouble deciding on the goal. That’s what I was thinking.

07:20Sean: Even after you set the goal, though, what is 1X action? 1X action is doing what you think it takes to reach your goal. You set a big goal, and you think, “What is it going to take to reach my goal?”

Doing what it takes to reach your goal isn’t enough—you need to do 10X the action.

07:48 Wrap your mind around this. You’ve got this big goal, and you think, “Man, that’s going to take a lot to accomplish.” You need to do 10X what you think it will take to accomplish the goal. I’ve got to be honest. I’m doing 1X.

08:15Sean: You’re probably going to fall short. You’re probably not estimating enough. Even if you are, why not knock it out of the park? Why not just dominate it? Why not smash that goal? That’s the 10X action.

08:31Matt:Part of it is this instant gratification issue. I always bring up Amazon, because they have this one-click deal. You click it, your package is on it’s way, and in two days it’s going to be there. A lot of people say, “My big goal is this. I need to make this so I can get to that point.” The problem is that they try and come up with the quickest, cheapest, easiest way to get to that point, and that’s not usually sustainable. There’s no longevity in that, and you’re not going to reach your goal. You’ll probably run out of time, and you’ll definitely run out of money.

09:09Sean: Here’s the other reason you need to take 10X action. You set a big goal. You figure out what it’s going to take to get to that goal. You multiply that by 10. Take 10X the amount of action you think it’s going to take. The reason you need to do that is because if you take 1X action, like I am right now, it’s sad.

09:30Matt:It’s difficult to get to that point of 10X, especially in the beginning. Grant said that when he first started doing 10X, it was hard. It was exhausting. People around him were getting exhausted just looking at him trying to do 10X. I don’t think you should beat yourself up because you’re doing 5X or 6X. It doesn’t matter. Try and motivate yourself so that you gradually are able to get to the point where it’s normal. You wake up, and it’s a 10X day, a normal 10X day.

Never Lower a Target

10:18Sean: Never lower a target. This is why you need to take 10X action. If you take 1X action, what you’re going to find as a result is that you will believe that your goal was too big, that your goal was unrealistic. Do you know what you’re going to do? You’re going to lower your target. You’re taking too little action. You’re not taking enough action. You’re going to think, “This is too big. I’m never going to get there. It’s unrealistic.” Who’s telling you that it’s unrealistic?

10:51 As long as you think something is unrealistic, it will continue to be that way. You’ve got to normalize what you think is big if you want to attain it. If something’s already normal to you, that’s not big enough. If you can wrap your mind around it and it doesn’t feel unreasonable to you right now, you need to think bigger. It needs to feel unreasonable. That’s where the 10X comes in.

11:15 You’re working on this thing every day. You’re not doing anything that isn’t action getting you closer to where you want to be. When you’re doing this every single day, you will buy into this. Never lower a target. You’re like, “No, the target is the target.”

Don’t lower a target—increase action.

11:41Matt:It’s going to totally change your mind, because you won’t even be thinking of a dollar amount. You’re going to be thinking, “How do I creatively get to my goal? What do I need to do?” You start putting deadlines into place instead of just dreaming. They become actual deadlines, milestones that you start mentally building in your mind, and then you start putting these things on paper and taking action. You actually start making progress little by little.

12:11You’re going to make a lot more progress if you’re shooting for the stars. I think it was Ryan Miranda who said something about shooting for the stars and landing on the moon. It’s so true. What if you just shot for the sky? It’s not shooting for the stars. You need to aim higher.

12:33Sean: I can’t think of anyone who has reached $1 million, $100 million, or $1 billion that was aiming for that. If you’re aiming for the million, if you think, “$1 million! Wouldn’t that be cool? That’s so big!” then you might get $100,000. You’ve got to shoot big. Matt, when I am projecting for a course launch, I set a target. I know what’s realistic. I know what an attainable goal is, but I set a target. I set a big target, and sometimes I don’t don’t know if I can do it. Have we hit the target? No, we haven’t, so we increase the action. Most of the time, I actually don’t make it to the target, but the results are much greater than what I would have had.

13:37Matt:You have to admit, whenever you’ve done different launches, we’ll come up with the original target and it’s whatever number. We say, “No, let’s add a little bit more.” Whenever we establish that larger target, I feel like everybody works a little bit harder because they want to reach that target. That’s encouraging, because that means that we all need to be doing that, increasing that target a little bit more.

14:18Sean: I say double it. Take whatever you think is big and double it.

14:21Matt:Double it, but then add a little bit more to that. What’s the harm in it? If you don’t reach it, big deal. You’re definitely going to hit that original target.

Stop Listening to Realistic People

14:30Sean: This is about people who are realistic. Look at the results from the people telling you these things, giving you feedback, and saying, “What are you doing, you idiot? You’re listening to a show called Lambo Goal? These guys are morons.” Look at the results in that person’s life. Is that what you want? Matt, when you said, “Add a little bit more to your big goal. What’s the harm?” The person in a limited mindset, the realistic people around you, that’s what we’re going to talk about in the second episode.

15:05 Everyone needs to know your goal. The realistic people around you are keeping you down, holding you down, anchoring you to the floor, saying, “That’s not realistic.” When Matt says, “Add a little bit more to your goal, what’s the harm?” This person will say, “The harm is, you’re not going to reach it, and then you’re going to get discouraged. You should lower your target.” No, you have to increase action.

Everyone around you is going to tell you that you’re unrealistic, but it’s because they are realistic and they have realistic results in their lives.

16:07Matt:They’ve probably never sacrificed anything in their life to try and hit a target that is beyond belief.

16:15Sean: There are few things more disappointing than hitting a mediocre target. It’s like eating pizza that’s been sitting out for two and a half hours. Yeah, pizza sounds great, but I want good pizza.

16:43Matt:That’s making me think about my goals and stuff, not shooting high enough. If you truly dedicate your life to establishing this goal, that’s really important. From the very beginning of Lambo Goal, we established that this is what we’re going for. It’s definitely not something we can do right now or even next year, maybe. We’ll see. I have a Lambo Goal, and I have other goals beyond that, unrealistic, stupid goals. Even if I don’t hit my most unrealistic goal, I will be happy with hitting Lambo Goal or beyond that.

17:40That is so much more than what I would have ever hit if I was going about my life, doing my normal 8am to 5pm job. This is what I tell everybody. What Sean and I are doing is exhausting. We have to exert a lot of energy. We have to plan. There’s a lot of work that goes into it. We have to sacrifice, but the long term benefit is so much better.

Reverse-Engineer Your Big Goal

18:07Sean: Let’s talk about the goals people are setting, or maybe not setting, right now. I think some people are not setting goals. They’re just going through life, waking up, seeing what’s in front of them, what’s in their inbox, what’s in their notifications, what other people say is important to them, and what they should do today. They’re just going through the motions. Where are you going? What do you want to accomplish? What is the destination? What do you have your sights set on? Successful people know what they’re going after, and all of their energy is going into that.

18:41 They know where they’re going, and it’s all going forward. You can’t move forward when you don’t know where you want to go or what you want. What is that goal? What is the one thing that you’re going after? There’s setting a goal in the first place, but then there’s setting big goals, unrealistic goals. If your goal feels realistic, it’s not big enough. It’s got to be uncomfortable for you. It’s action on top of that and action on top of that.

19:23Matt:You shouldn’t know how to get to this goal at all. Maybe have an idea and come up with some creative thoughts about it.

19:35Matt:Definitely. Think about it. If you set a goal to make $100,000 a month, and you’re making $2,000 to $5,000 a month, that’s pretty far. Let’s push it to $250,000. You’re probably thinking, “That’s way beyond what I need to survive.”

19:59Sean: What I love about that is the reverse-engineering that starts to happen. When you think from the bottom up, you’re limited. You think, “I’m making $2,000 a month. I want to make more. $4,000 would be doubling what I’m making. I guess I’ll need to work two jobs, I won’t sleep, and I’ll work twice as much.” That’s not how you need to be thinking.

Stop thinking too small because it limits your mindset.

20:31 Even $20,000. Going from $2,000 to $20,000 sounds astronomical to you. It’s 10X what you have right now, but it’s still small. You need to realize that $1 million is not a lot of money. When you realize that, that’s the day you begin your journey towards actualizing it. When Matt talks about $200,000 a month, people start tuning out. Or maybe they’re tuning in… We’re going to talk more about this in the next episode. I’m changing, Matt. It’s new Sean. I’m all about turning people off. Cory, what do you hear me cheering about from the other room throughout the day?

21:22Cory:I’m working, doing my job at my desk, and I hear Sean go, “Woohoo!” He hasn’t made a sale or gotten a new message from somebody big. He goes, “I got an un-follower.”

21:41Sean: I want the people around me who are getting me closer to the goal, who believe in the goal, who think big. I don’t want anybody else. I want you to think big here. If you can handle us talking about $200,000 a month, keep listening. Otherwise, leave, because you’re not going to get it. Here’s what happens when you set a big goal and you work backwards, you work for something unrealistic. You begin reverse-engineering. “Well, if I’m going to make $200,000 a month, what am I going to need to sell?” This alludes to Expansion Framework, something Matt and I are working on behind the scenes.

Consider the Product Spectrum

22:19Sean: You have your product spectrum already. You’ve got different price points. A lot of people don’t understand or think about this. One day, we’ll do a live event for the seanwes members on the whiteboard and we’ll show them what the spectrum looks like. You’re going to recognize all the holes in your product spectrum. You’re going to say, “I didn’t realize all the things I don’t have that I should have,” and six figures a month immediately makes sense. You start working backwards and reverse-engineering, so you say, “What needs to happen?”

22:54“I need to sell 100 $2,000 products in a month.” That’s three a day. First of all, where’s your $2,000 product? You’ve got a $2 product. That’s already a problem, because it’s going to take 100,000 sales of your $2 product. If you want to get 100,000 sales at a 2% conversion rate, that may be generous, you need a lot of people. Normally, eCommerce converts at about 2% of visitors making a purchase. If you have a $2 product and you want to make $200,000 that month, you need 100,000 customers. Those 100,000 customers need to be 2% of your visitors. That’s the crazy part.

24:06 That’s one route, one product. With one $2,000 product, you need to sell three a day. Then, what if you have a $1,000 product? You could sell 100 of those and make $100,000. Now, you only need to sell half as many of the $2,000 product. You’ve got some $500 products and some $100 products. You diversify. What’s happening here is that you’re reverse-engineering. It’s still very daunting, very big, and you still feel uncomfortable, but you start to understand what it would take to do business at that kind of volume. If you want to make $200,000 a month, that is what it’s going to look like.

25:06Matt:It kind of shows you what you need to have in your business to do that, and then it’s a lot easier to break it down on the whiteboard. You start taking action to get to those things. Obviously, you’re not going to get to $200,000 overnight, but at least you know what you need to build, what you need to start working toward, and you can start knocking those things off of your to do list. Before you know it, you have a shelf of different products and services that you sell. Once you start building those things up and you stop giving away things for free, you’ll be a lot better off.

25:58It’s crazy, you know? We’ve been talking about getting to $200,000 a month, and if you had asked me two or three years ago, I would have said, “There’s no way. I know it’s possible, but how do you do it?” Now that we’ve had discussions about it and I’ve done research, Sean’s right. It starts with reverse-engineering, building from the top down. You start building toward those things.

You have to start big so that it makes you think in a completely different way.

26:43 If you’re starting from what you have now and adding a little bit to it, it’s just not going to be enough. It’s not enough to break you from the mold you’re thinking in right now.

Identifying Realistic Goals

26:52Sean: We had a question that was, “How do you determine what’s realistic?” This is for a goal. What do you think, Matt? What makes a goal realistic? What should people look for?

27:07Matt:On this show, we say a lot of unrealistic goals, what we’re shooting towards. Maybe your goal is along those lines. If you say, “I want to make $20,000 a month,” and you’re already making $5,000 or $10,000, that’s probably not a good goal to shoot for. You probably need to be thinking along the lines of $150,000 or $200,000.

27:37Sean: For me, “realistic” means that you can immediately wrap your mind around it. A realistic goal is one that you can immediately wrap your mind around. We have said, “Set a big goal. Set a Lambo Goal.” If you’re tuning in new, this show is called Lambo Goal because it represents thinking big, not just wanting to buy a Macbook, a Honda Civic, or a Mustang. Let’s set a big goal. This was me as a kid. I liked Lamborghinis. I thought they were the coolest thing, and then I got to be 15 or 16 and I thought that wasn’t realistic. What did I do? I lowered the target.

28:34 I said, “You know, that’s not realistic. I’m going to get a Mustang.” I wanted to smash this goal. I said, “I’m going to buy it in cash. It’s going to be red, a stick shift, everything I want.” I set my criteria. I worked really hard every day throughout high school and I saved my money. I was looking online at the cars for sale, and so many were close, but they didn’t quite fit my criteria. I said, “No, it’s got to be perfect.” Do you know what happened? Age 17, I bought my first car, a red Mustang. It was stick shift, everything I ever wanted.

29:14 But when I looked at it a little bit later, I realized, what did that do? What did that prove to me? It proved to me that I can accomplish whatever I set my mind to. I set my mind to small things, and I got it. In a way, it was depressing. What if I had thought bigger? Our most popular episode on the seanwes podcast is called You Have One Life—Set Bigger Goals. Old Sean is really funny. I was super timid and scared of telling people that I had a goal of buying a Lamborghini.

29:59“What will they think?” I put it out because I wanted to inspire people, but I was so scared. I look back, and I think, “Oh, old Sean.” This is my one life. That was my original goal. I want to think big. I want to go after something. Now, we’re a couple years in. It’s been two years and we’ve been documenting the journey. That’s the whole point of the Lambo Goal show. We’re going to help you think bigger, but we’re also going to talk about business very practically.

30:33 Today, we’re talking about goals, but we’re often very pratical about business—marketing, selling products, working with clients, professionalism… We’re very practical about the real numbers.

It was accomplishing something small that made me realize that reality will align with my mindset.

30:59 My mindset is, “I’ve got this goal. I’ve got the Lamborghini. It’s as real as real to me. When I get there and I reach the Lambo Goal, it won’t be a shock or a surprise to me, because I’ve realized it in my mind.” We’re just waiting for reality to align. I don’t want to go into debt for this. I don’t like going into debt—it’s not one of my principles, so of course I’m going to buy it in cash. A Lamborghini Aventador is a $400,000 car. Depending on how long it takes to get to the goal, maybe a new one will come out that I like better.

31:43 I wanted to set a big goal. I could wrap my mind around $400,000. It’s a lot. In 2014, at the beginning of that year, I had made six figures before. I could immediately wrap my mind around $400,000, and that’s when I realized that it wasn’t big enough. That goal wasn’t big enough. It needed to be something I couldn’t immediately wrap my mind around, something unrealistic. So, I said, “I’m going to 10X that goal. I’m going to buy a Lamborghini in cash only when it represents 10% of my money.” Suddenly, the goal is $4 million.

32:28 That doesn’t make sense. It’s not like you have to have that much to buy a Lamborghini. It’s about setting bigger goals that aren’t immediately comfortable. If you’re wondering, “Is my goal big enough?” Can you immediately wrap your mind around it? If so, you’re thinking too small.

Think in Bigger Units

32:47Sean: You’re going to think in the building blocks you’re using right now. By building blocks, I mean that right now you think in certain units. You have units that are comfortable to you. Maybe they’re Benjamins. Anybody have a $100 bill? Some of you think in $100 units. You think, “I want to buy an XBox. That’s a few $100 bills.” Those are the units you think in. Some of you think in $10 bills or $20 bills. Maybe you think in $1,000 units. You think, “I want to buy a Macbook Pro. That’s 2.5 blocks.” Those are the units that you think in.

33:47 The way that you get bigger, what happens when you start to think bigger, is that you start to think in bigger units. What do you think of when you think of a penny? That’s just a piece of a dollar. It’s nothing. It’s a piece of a unit to you. That is how you need to think of $100 bills. That is how you need to think of $1,000. As you get bigger, as your mindset grows, you start to think in bigger units. Eventually, the units you think in are $10,000. Then you start to think in $100,000 units. Then you start to think in units of an apartment complex, which has actual units. You think, “If I want to reach my big goal, I’m going to need five apartment complexes.” Is that how you think, Matt? Tell me about this. You’re in real estate.

34:43Matt:Yeah, exactly. Sean’s exactly right. As an example, you might not be able to afford a house right now in cash. A nice single family home could run between $150,000 to $500,000. Those are usually the ones that we’ll buy. That’s not going to help me get to my goal. When people say, “My goal is to buy a house,” I think, “Don’t do that. You should want to buy four or five apartment complexes. If you don’t want to buy them, build them yourself.” That should be your goal. You can buy a home. If you want to buy 10, 30, 40, or 50, you’re on the right track.

35:51Sean’s right. You start out with one home, you go to the next home, and then you start branching out from there. Before you know it, you’re getting into the game. It’s just like playing Monopoly. You’ve got the little green houses. Who in their right mind, playing the game, wants to keep playing with only three houses? You want to be the boss who’s got the red bricks all over the place.

36:16Sean: Once you grow out of the green houses in the Monopoly game, you start thinking of hotels. There’s nothing smaller than a hotel. You want to throw a hotel down on that property. You’re like, “Get these little green things out of the way.” The big red hotels are the units that you think in. Take these two things away from this episode: set unrealistic goals. If you can immediately wrap your mind around it, it’s too small. Secondly, never lower a target. Increase action.

Resist Crab Mentality

37:12Matt:I keep thinking about Macs. If you’re one of those people who says, “I want to buy a Mac,” I get it. You need a Mac for some reason, maybe for productivity or for your business, but that should be no different from the chair you’re sitting on. It shouldn’t be your goal. I don’t care if you’re 10, 12, 13, or 14 years old. I can tell you stories of what I wanted when I was 14, and it wasn’t a Macbook.

37:43Sean: I wasn’t around people or listening to people that were thinking this big when I was younger. I get excited when I think about the fact that we have 14, 15, and 16 year olds in the audience, that my younger brothers are listening to this. I want to be one voice out there that’s thinking bigger, because everyone else has crab mentality. You have crabs in a bucket. You’re a crab and you say, “I’m tired of this bucket. There’s a whole beach out there. I want to party.” You’re super cautious, so you don’t want to step on anyone, but you’re going to reach up and grab the edge of the bucket. You start pulling yourself up.

38:58 You’re pulling yourself out. Do you know what the other crabs do? The other crabs are going to pull you down. They’ll say, “Look at this guy, this little weirdo, trying to get out. This is home. Get back down here, son!” That’s crab mentality. When you start escaping the bucket of mediocrity, it threatens other people. They say, “Hang on a second. You were in the bucket with us, but now you’re getting out. We’ve heard stories of the ocean, but we like to pretend that it’s a little soundbox and the bucket is the real world. We’ve heard stories of the ocean, and I think this guy might be heading there.”

39:59“If he can get out of this bucket, that means I can get out. If I want to get out, I’m going to have to exert effort. I’m going to have to go against the status quo and pull myself out. I’m going to have to create my own future, create my own success,” and that threatens them. It turns the lens on them, so now they’re looking at a mirror of themselves. The point is, they don’t want you to escape. These are all the voices that are around you. Everyone wants to blame someone else, no one wants to take responsibility. No one wants to take action or do what it takes. Everyone wants to blame the government, blame the politicians.

41:00“Give me something. I want something for free. I’m entitled to this. I’m entitled to that.” You’re not entitled to anything. No one owes you anything. You have two hands. Do you have a willingness to work hard? That’s the only other thing you need. You can escape the bucket, but don’t expect anyone to be happy about it. I think of my past self, my small goal self, my lowering-target self, and I think of my younger brothers and what I don’t want for them. That’s why I do this show. I want to normalize big numbers to you.

Normalize what feels big to you and realize that $1 million is not a lot of money.

41:48 If you’re only hearing it from me, that’s a problem. I’m doing what I can. Maybe I’m not. I’m taking 1X action. I should be live streaming every single day, telling people this until they get it. I can’t be the only one. You have to seek this out. Seek out this message. The things out there that other people have, you can have it, too. You can create that life for yourself, but you have to do what it takes. Right now, you’re not taking enough action. Neither am I. I’m getting fiery at myself, because I know I’m not taking enough action.

42:32Matt:That’s why we have these big goals. That’s why I like the Lambo Goal. It pushes me every day to challenge myself, even if I get tired or I feel like we made a wrong decision. It motivates you and pushes you in the right direction. If you have no big goal, you don’t know where you’re going. They say they’re hustling, but are they hustling for the right reason? Are they going in the direction toward what they want? Once you establish that unrealistic goal, you can start your journey and make real progress. That’s when the snowball effect starts to happen. That’s when people will start noticing what you’re doing.

There’s a Lot of Life Left

43:34Cory:We were defining what a realistic goal looks like. How did you put it again, Sean?

43:40Sean: It can’t be something you can immediately wrap your mind around. It’s got to make you uncomfortable. Otherwise, you’re going to think in your current units. It’s got to be so big that you have no idea of how to get there, which forces you to think differently. The only reason you’re stuck right now is because you’re thinking small. You’re thinking in small units. Would you bend down to pick up a penny? Some people would, some people wouldn’t, and that’s fine. Would you bend down to pick up $100?

44:16Matt:My employees make fun of me, because I’ll drop $20s and I won’t pick them up.

44:36Sean: You’re bending down and picking up these units. You’re going to work, doing client work, selling products, and you think in a certain size units. If you think in $1,000 units and you think, “I have to make $200,000,” you think that you have to move 200 units. Guess what? There are bigger units. If you’re thinking at a $100 million level, you don’t think in $1,000 units. It needs to force you to completely think in a different way.

45:13Cory:I like how you put it, Sean, that it’s something you can’t immediately wrap your mind around. My first thought about what a realistic goal is was something you can achieve in the next five to ten years. That might even be thinking too small.

45:30Cory:It is. Think about this year. All of us have goals for this year, and maybe for the next two years. That’s not enough. You have so much more life than that. Think past that.

45:43Sean: We may even live longer because of technological advances. We’re already seeing this. By the time you got to age 40 30 years ago, you were expected to slow down. Now, people consider it time to get started, like getting your second wind. People are doing amazing things in their 60s. The work that they’re known for long after they’re gone, they did in their 60s. You’re thinking that it’s all over. Five years? Ten years? You’ve got so much more time. You can do so much with that.

You feel like you don’t have a lot of time in your life because you’ve already mentally checked out.

46:40Matt:You’re making me think of one of my friends’ trainers. He’s got to be in his 60s, and this dude is buff. He does triathlons and iron mans, all that crazy stuff. You have to have goals that are far away, because otherwise you reach them, and then what’s the point of living?

Follow the Journey

When you dream big, people will call you impractical. But you can’t think like everyone else if you want to see different results from them.

The Lambo Goal isn’t just about an exotic car. Your Lambo Goal can be whatever you want it to be. It’s about setting goals bigger than you ever imagined.