Toyota Europe hybrid sales up 43% year-on-year in 2013; almost 18.5% of total TME sales, 28% in W. Europe

4 March 2014

At the Geneva Motor Show, Toyota Motor Europe (TME) announced that European sales of hybrid vehicles reached an all-time high in 2013 totaling 156,863 units, up 43% year-on-year. Hybrid models now represent 18.5% total TME sales, including several countries outside of the EU. In Western Europe, 28% of all Toyota and Lexus vehicles sold are hybrid models.

In 2013 total Toyota Motor Europe sales reached 847,540 vehicles, an increase of 9,569 units from 2012, equalling a 0.2 percentage point share gain to 4.7%. This progress is mainly due to the excellent sales performance of hybrid models.

Hybrid vehicle production for Toyota in Europe has doubled to reach a record 116,383 units produced at the company’s manufacturing facilities in France (Yaris Hybrid) and in the United Kingdom (Auris Hybrid and Auris Hybrid Touring Sports).

In 2013, the B-segment Yaris Hybrid ended the year with sales more than doubling year-on-year reaching 49,774 units, an increase of 25,041 units from 2012. Yaris Hybrid sales represented 28% of total Yaris sales in 2013.

The hybrid powertrain was optimized for installation within the vehicle’s compact packaging. The downsized hybrid system combines a 1.5-liter gasoline engine with a light, compact electric motor, transaxle, inverter and battery pack. It delivers an average fuel consumption of 3.5 l/100 km (67 mpg US) and CO2 emissions of 79 g/km, while allowing customers frequent electric driving mode.

The Auris Hybrid registered a record year: the Hatchback saw its hybrid sales increase by 66% to 39,438 units; the Hybrid model represented 37% of the Auris Hatchback sales.

Wagon body-style variants currently represent 25% of the C-segment market, with 75% of those sales attributed to the fleet market. Since its launch in July until the end of 2013, the Auris Hybrid Touring Sports achieved a 60% hybrid mix, equalling 15,175 units. Combined fuel consumption is 3.7 l/100 km (63.6 mpg US), with 85 g/km CO2.

In addition, Toyota Europe offers the Toyota Prius, Prius+, and Prius Plug-in Hybrid, as well as the Lexus CT 200h, IS 300h, GS 300h, LS 600h and 600hL, and Rx 450h.