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External Trade 3 1.Identifying barriers 2009 IPR Enforcement Report Based on data from business and network of EU embassies around the world (over 400 replies, covering 70 countries) - (http://ec.europa.eu/trade/creating-opportunities/trade-topics/intellectual- property) Sets priorities for EU action on the promotion of IPR enforcement around the world Tool for businesses (SMEs) : informs them of type of IPR difficulties when operating in certain countries.

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External Trade 7 2.Priorities for actions B.Anti-Counterfeiting Trade Agreement ACTA aims to build on existing international IP rules, in particular on TRIPS, addressing enforcement issues where participants have identified that an international legal framework does not exist or needs to be strengthened. cooperation between enforcement authorities; adoption of best practices; improved legislation, building upon TRIPs

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External Trade 8 2.Priorities for actions B.Anti-Counterfeiting Trade Agreement Participants: EU (27 Member States), Mexico, US, Japan, Canada, Korea, Australia, New Zealand, Morocco, Switzerland, Singapore. Negotiations started in June 2008. Aim to conclude in 2010. Six rounds so far. Next round here in Mexico. No substantive IP provisions but enforcement rules. No plot! Not the end of civil liberties! But comparing the most effective laws and practices to promote improved standards of enforcement that can be accepted by a group of countries.

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External Trade 9 2.Priorities for actions C.European Counterfeiting and piracy Observatory Launched in April 2009, at the request of European Council. Members : European Commission, National Authorities from 27 Member States and stakeholders (industry, consumers, etc.) to exchange ideas and expertise Need for non regulatory measures to complement existing legislation even if new legislation not excluded.

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External Trade 10 2.Priorities for actions C.European Counterfeiting and piracy Observatory Primary functions: 1.improving the collection and use of information and data; 2.promoting and spreading best practice amongst both public authorities and private sector strategies and 3.raising public awareness. First Report on impact of counterfeiting and piracy expected in 2010.

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External Trade 11 2.Priorities for actions D.Stakeholders Dialogues Need to build coalitions in traditional areas of conflict and to put old differences aside. 2 important stakeholder dialogues commenced: 1.Sale of counterfeit goods over the Internet 2.Illegal up and downloading (piracy)

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External Trade 14 Conclusions IP to remain a strategic priority for EU leaders and business Only long-term efforts will pay off Results will be proportional to commitment EU Commission determined to defend legitimate interests of rightholders and Member States – very importantly, this is also in the interest of 3rd countries: no developed economy without IP. For more information: http://ec.europa.eu/trade/creating-opportunities/trade-topics/intellectual-propertyhttp://ec.europa.eu/trade/creating-opportunities/trade-topics/intellectual-property or Luc.devigne@ec.europa.eu