BMW Offering U.S. Military Members Race ABS And Dynamic Traction Control Upgrades Free With Purchase Of S1000RR

Woodcliff Lake, NJ August 24, 2010"¦ BMW Motorrad USA has launched a promotion to help America's servicemen and women ride more safely. Active-duty* military personnel who purchase a new BMW S 1000 RR from August 19, 2010 until December 31, 2010, will receive a free safety package, including Race ABS & Dynamic Traction Control worth $1,480 from BMW Motorrad USA.

"To show our gratitude and appreciation to our men and women in uniform for their service to our country, BMW now offers them our safety package on the S 1000 RR free of charge," remarked Todd Andersen, BMW Motorrad USA Marketing Manager. "The result will be safer riders, fewer accidents and greater protection from harm for those who protect us."

The new BMW S 1000 RR is not only the most powerful production bike on the market, it's also the safest, thanks to the cutting-edge electronic rider aids Race ABS and Dynamic Traction Control. No other motorcycle from any manufacturer offers this unique combination of safety features.

The number of accidents, injuries, and deaths among US military personnel has been an issue of great concern throughout the U.S. armed forces. BMW Motorrad USA's performance riding training partner, the California Superbike School (CSS), is actively involved in providing training to the U.S. Air Force, Army and Marine Corps to help reduce the number of military personnel who are injured and killed in motorcycle accidents.

Recognized as the foremost motorcycle school in the world, the CSS has taught 100,000 street riders and 15 U.S. Superbike Champions since its inception in 1980. Keith Code, director of CSS, has been a pioneer in the field of motorcycle training for more than a quarter of a century. Today, CSS is found on four continents, offering full rider training for riders of all types of motorcycles from cruisers to superbikes.

This year, CSS switched from rival 600 Supersport motorcycles to the BMW S 1000 RR. Despite having 80 more horsepower, the number of student crashes on the track has declined by 60 percent. While the tracks, training, and students haven't changed, the safety features of the BMW S 1000 RR have led to a significant reduction in accidents.

According to Code, so far this year, over 900 CSS students have ridden more than 100,000 track miles at eight tracks in all types of weather conditions, wet and dry, on BMW S 1000 RRs fitted with Dynamic Traction Control and Race ABS systems.

"Compared to the 600s we've used for the past 30 years, amounting to 12 million miles of track training with over 125,000 students at 106 tracks around the world, our crash ratio has reduced by 60 percent," observed Code. "Last year, we had an average of 1.2 crashes per school day. This year, so far, crashes are down to 0.3 per day."

"For track-based high performance rider improvement, the ultra-fast BMW S 1000 RR, tempered by its state-of-the-art electronics, is the most fantastic training aid ever developed period," added Code. "The bike provides an electronic cushion that forgives some of the more common rider errors. This minimizes panic and gives riders more time to gather themselves before the situation escalates out of control."

"Of course, no bike will forgive careless reckless riding," said Code, "but our experience proves that BMW's rider aids can actually help you become a better rider,"

Offering a complimentary S 1000 RR Safety Package to America's servicemen and women is one way BMW is showing its appreciation for their dedicated service to our country.

About the S 1000 RRThe S 1000 RR, weighing only 404 lbs and delivering a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever produced. It holds the distinction of being the most powerful production 1000cc sport bike in the world and has a manufacturer's suggested retail price of only $13,800.

In addition to the class-leading power plant, the BMW S 1000 RR possesses new technical features, such as the first-ever four-stage Race ABS system with settings for Rain, Sport, Race and Slick conditions. The groundbreaking new ABS system weighs only about 5.5 lbs complete -- nearly 20 lbs lighter than the competition.

*Active members include active duty (including activated Reservists) of the U.S. Air force, Army, Navy, Marines, National Guard, Coast Guard, Veterans Administration and those who have recently finished active service (within 6 months) with a current military identification card or are a key military contractor. A copy of Department of Defense form 214 may be necessary for those who recently have been discharged from active service.

Offer cannot be combined with any other retail customer incentive. Offer not valid on bikes without option 129.

Active members of the US armed forces are entitled to an after-the-fact $400 rebate on any eligible S 1000 RR that is not equipped with option 129 via the existing 2010 Military Purchase Program.

BMW Group In AmericaBMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 99 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

The California Superbike SchoolFor more information about CSS sessions and costs, phone (323) 224-2734 or visit the CSS website at www.superbikeschool.com.