Rum sales continue to soar

Rum sales have soared in the UK over the past five years and broke through the £1 billion boundary in 2017, according to the WSTA.

In the last five years, rum has grown 18% in volume and 38% in value as Brits increasingly choose high-quality bottles.

In 2006 there were just 50 brands on the market but that has now increased by more than 300%.

Miles Beale, chief executive at the WSTA, said: “Rum has packed a punch in terms of sales this year benefiting from the nation’s thirst for craft cocktails.

“We are pleased to see a rapid growth in the number of distilleries in the UK which has enabled our innovative spirit makers to expand their ranges with many introducing a rum into their portfolio.

“In turn, this has led to more and more rum bars emerging and established bars stocking a greater range of rums behind the bar.”

On January 30, DRN is hosting a day in London called Think Rum, designed to help both retailers and on-trade operators improve their ranges, boost margins, broaden their knowledge and share best practice.