Why Building a List Pays

Lists is the top priority in any strategic internet marketing arsenal.

Business owners who seek increased web site traffic understand the responsibility of building and maintaining a list.

As you apply list building techniques more and more email addresses are added to your database.

If you have built your list organically and the individuals represented by that list have discovered a trust in you then the occasional shift in product lines can often be viewed as a greater service to the customers.

The list building becomes more important to the success of your overall business than the product lines you carry. Why? Your customers trust you and when you put out new products they do not think twice because they trust you and your brand.

At some point the customers develop a trust in you and your ability to provide quality products and service. It is even possible to have an occasional revolving door when it comes to product lines and still hold on to most of your list.

When you are able to establish trust with a large list you gain greater flexibility in product lines and business opportunities because most of the list will remain interested in your business even if they don’t take advantage of every offer you send.

This scenario is impossible to duplicate with rented lists. Admittedly this process can take time to develop, but it holds the greatest promise for long-term email marketing.

Some of the best ways for building your email list:

1. Newsletter / E-zine

2. E-Courses

3. Articles

4. Free Books

5. Viral Marketing

Newsletter / E-zine

We are in the Information Age and so people are desperate for information. Everyone is so busy with their

lives they don’t have time to find the information for themselves. Publish a newsletter in your niche that is full of valuable

content and you will get people flocking to you to sign up.

E-Courses

People are hungry for information, so a free e-course will persuade people to part with their email address. Create at

least a seven part course that is delivered every few days into their inbox. Of course, the e-course also subtly sells your product!

Articles

Write articles and distribute them to article directories. Include your newsletter sign up in the resource box and if

you have provided good quality content, you will get the visitors who will sign up to learn more.

Free Books

A free e-book is an excellent way to build your list. It doesn’t have to be an epic tome, just valuable information

that people will exchange their email address for. You can write one yourself or get one ghostwritten for you. Make sure though that

it is information that your visitors will want to have, and make sure you have included links to your products and sites in the book.

You can also include affiliate links to further maximise your earnings.

Viral Marketing

Viral marketing is where you give away something of value that people want to pass to all their friends. It may be a video,

a book, a game or anything similar. However, whatever it is, it has your web address in it so people can come and sign up to your newsletter and get more info.

There are more ways to build an email list than the list above. (see previous posts)

Resources:

Google Ad Extension – Capture leads with Google Ad Extension. Google has rolled out the capability of advertisers to request different extensions. One of the extension allows users to type their email into an ad to respond to advertisers. Google will send the advertisers a message with a message containing users provided information. All this is done without sending users to a landing page.

Clickmeter – Monitors clicks on your advertising, alerts you on fraud activities and more. Share your stats with customers and partners easily. Provide a social media sidebar write sort messages and post on Twitter and Facebook. You can also track clicks without leaving page. Shorten and track links.

Lead Intelligence – Track tool to track visitors who visit your site, what they were clicking and how many times they visited. Build lead generation campaign introducing your visitors to your brand with their lead management tools.