“Hey guys, do you like my new pink hair?” she asked in a Twitter video she posted of her new hue.

And, just in case you thought she was taking a page out of little sis Kylie Jenner’s playbook and simply trying a wig on for size, she took to Twitter once more to let the world know that this was, in fact, the real deal.

The transition appears to be a spontaneous one, as the KUWTK star tweeted just one day prior how done she was with her uber-lightened shade, saying, “I cannot tell you how over my blonde hair I am!” (Considering that she’s previously mentioned that the upkeep on her platinum tresses involves 13+ hour sessions, we can’t say we blame her!)

Though we’ve seen the makeup mogul dabble in unconventional colors before (you might remember her recent-but-brief stint with ice blue), this is by far the most daring hue we’ve ever seen on the 37-year-old-.

Nicole is the weekend editor for Brit + Co who loves bringing you all the latest buzz. When she's not busy typing away into the wee hours, you can usually find her canoodling with her fur babies, rooting around in a bookstore, or rocking out at a concert of some sort (Guns N' Roses forever!). Check out all her latest musings and past work at nicolebjean.com.