AsureQuality ensures that its farmers' everyday farm practices meet the required assurance programme or company standards.

AsureQuality Animal Welfare (Meat Chicken and Turkey) Standard

The AsureQuality Animal Welfare (Meat Chicken and Turkey) Standard was developed in a response to the industry’s need for a robust, rigorous animal welfare certification programme, and recognises that animal welfare is a growing consideration for producers, retailers and consumers in New Zealand.

The Standard, which covers all meat chicken and turkey farming systems in New Zealand, including barn and free-range, was developed with extensive input from independent industry and animal welfare experts, and will be the first in New Zealand to achieve independent JAS-ANZ approval. As well as approving the Standard and accrediting AsureQuality to run the Scheme, JAS-ANZ will provide ongoing independent oversight, ensuring its robustness and rigor. The Standard is subject to a rigorous and ongoing continuous improvement process, via an Advisory Governance Group, to ensure the Standard remains robust, credible, and relevant.

Producers who adopt the Standard are demonstrating leadership in animal welfare and voluntarily building on existing requirements against which its animal welfare practices are measured in New Zealand. The Standard exceeds the minimum requirements of the Ministry for Primary Industries Code of Welfare, covering 21 different elements with 111 specific requirements, criteria and measures across Farm, Processing and Head Office activities.

For further information, or to enquire about achieving and being certified to this Standard, please contact us by filling in the form below.

The Standard can be fronted by the AQ Certified Animal Welfare Assurance Mark, which is designed to provide assurances that the product people are purchasing exceeds the minimum requirements for animal welfare in New Zealand.

Stock Crate Accreditation

To assure meat quality from ‘farm to fork’ we certify stock crates to an industry standard of animal welfare, hygiene and product quality under the auspices of the Road Transport Forum.

Displaying an AsureQuality plaque on your crate indicates animal welfare is a key concern to your company, and that your crates are regularly maintained so as to meet the exacting standards of the RTF Crate Accreditation Programme.

Transitional Facilities

AsureQuality also provide supervisory services for live animal transitional and containment (quarantine) facilities under contract to MPI Quarantine Services.