I have been using these shirts for over three years, embroidered with company logos and plain as casual wear; they are extremely comfortable, sun-protection factor is excellent and they keep you cool and dry incredibly quickly... ventilation is excellent. Have several (8+) for my personal use (fishing and otherwise) that have been through the wash in excess of 50 times each and they have excellent wear-resistance. Well-thought mesh pockets leave room for varied "cargo" and keep airflow at a maximum. Close associates that have been given these as guide-shirts have given high marks on overall quality and comfort. They transition very well, between fishing and social situations (remember that fish blood is NOT Lateral line's doing). HIGHLY recommended as part of my my go-to outer wear and I see many more in my future. NICE Job guys! Michael Hawie, Skipper, So~Lo Marine