With Halloween just around the corner, we’re celebrating by trying out some new coffee and cocktail recipes from our partners at MONIN.

Halloween specials

Halloween is now one of the biggest retail occasions aside from Christmas.

It is a growing sector and we know this is largely driven by millennials. Retailers have to react quickly as you can’t afford to stand still.

When consumers have a pleasant shopping experience, it undoubtedly sticks in their mind. Therefore, those that can leverage Halloween may well be in a stronger position during the key Christmas trading period.

Raf, Two Ways

Back in the mid ’90s, long before anything called Third Wave coffee had arrived in Russia, one coffee drinker’s casual whim gave birth to one of Russia’s most popular drinks.

A regular at Coffee Bean, a shop which would later expand across several regions within Russia, Rafael Timerbaev preferred his coffee with milk. So, on one of his visits—not realizing the glory this moment would portend—he simply asked for a “good cup of coffee with milk.”

The barista, rising to the occasion of this open-ended request, mixed a shot of espresso with cream and sugar, and steamed it all together. What would follow is now the stuff of Russian coffee legend.