PEMRA Raises Objection Over Zong and OPPO TV Ads

Pakistan Electronic Media Regulatory Authority has showed concerns over two TV advertisements from Zong 4G and OPPO Mobile, we have checked.

According to details, TV ads in question are beyond Pakistan’s cultural limits and they are shot in a manner that’s not with-in our local acceptable norms.

Zong’s recent AD, that plays on a song “Boom Boom”, showed a male model getting hit by cricket ball between the legs, while OPPO Mobile’s “Selfie First” TV ad was shot with indecent clothing for female models.

PEMRA said that it received countless complaints from users about these indecent ads and authority itself found the TV ads to be objectionable.

In response, PEMRA has asked Pakistan Broadcasters Association to get the TV ads fixed by either removing the objectionable parts or by scrapping the ads altogether.

PEMRA gave a deadline of two days to both Zong and OPPO to get their ads fixed or they could be banned as per local laws.

Sir only intimacy is not a thing to be object as disgust. Skin show in such an odd way that u feel very uncomfortable while watching 8t with ur father n brother is also objectionable. It is called obscenity. Not intimacy.

Zohaib Malik

Thanks Bro. But i was just Talking about the Blurred Thumbnail Uploaded Just above…!

Yes PEMRA, showing explosions and people dying on screen is totally within cultural norms but heaven forbid we show people having fun. That stuff is illegal. You have your priorities straight.

qamar

Agree with u

Fahim Ur Rehman

Don’t bother man, this nation belongs to stone age and they are very proud about their double standards, hypocrisy and ignorance. They don’t even know the concept of “freedom of choice” or “rights”.

abbas ali

People having fun should be in our limits. It doesnt mean that u xan show any kind of FUN ON TV. Dramas are also showing too much as well as rest of the media. Now i am forced to think that banning media was a very good step. Itni fahashi nhi the

alishayzadag

Bilkul sahi kaha. 8xm channel should be given a notice too.

Hassam Tahir

Does your TV come with a remote?

abbas ali

Sir by the grace of Almighty. My tv comes with wireless remote. Can u believe it?

Obviously everyone has different definition of what the “limits” should be. Majority of the target audience was obviously fine with these ads since I didn’t hear about any backlash online which you do with most objectionable things these days.

As far as I’m concerned, If something isn’t spreading hate, inciting violence or hurting someone, I’m okay with it. We have a lot bigger problems to worry about right now than “fahashi”.

abbas ali

I agree sir. Its not inciting violence. But i m not particularly concerned about this ad only. Sir what the whole media is showing. It directly dos’nt incites violence. But it acts as an instigator. Every Dramas showing rape cases controversial things. It is educational in some way. But showing too much boldness is’nt necessory as much of our illiterate audience specially kids cannot stand the educational value. They find it attractive

Shahid Saleem

LOL @ instigator.

People see news about crime & corruption every day and that does not incite anyone to go punch people who demand bribes or protest when police don’t do anything. Do you think people are only “instigated” to do immitate things?

abbas ali

I get insitigated sir. I instigate other people to do good. At my level at least. Thats how as far as i can go.. i get instigated. So i feel others may also…

abbas ali

My neighbours’s child saw a movie. In which a little boy was hanging from curtains. He imitated. Broke his arm. I think this is what we may say instigation

Shahid Saleem

Kids will always immitate. Might as well ask your neighbours to turn the TV off for a decade or so.

Societal problems like rape, child abuse, repression of wome, and abuse of women rights etc are all very real and serious problems we have in Pakistan. The only way to deal with them is to have social and very public commentary about them and educate the people that it is wrong. If we hide or shy away from having discussions on issues that are uncomfortable for us, it only helps the sick minded perpetrators since no one is willing to confront them because most of us find it uncomfortable.

I should also probably mention that all these issues are not only inhumane but also un-Islamic as well.

abbas ali

As far as problems are concerned sir. We die everyday. Every second. Dont know where we are going. Towards improvement or towards destruction

Zawyar Ur Rehman

People getting hit in the n***s is fun?
I am quite intrigued by your definitions of “fun” …..

Sir When your whole Economy is based on the rate of Interest. an d on the floor of the Parliament it is discussed that Sharay Suud then where goes Islamic and republic

Shahid Saleem

Interest has nothing to do with it. Even without interest just look on the streets and see how Pakistani awam treat each other, especially people who are poor. Is driver of Mehran treated same way as driver of Audi?

Zabardast ProPK, you guys are following media’s footstep and showing the same thing which is objectionable. You could have used zong and oppo logos for post/article image but alas how would you have got the no. of clicks then.

BADAR

Down with PEMRA. Make Pakistan an Internationally Recognized Country. Stop thinking about these complaints. Grow up.

Hahahah what about Hollywood semi nude music videos that are running on 8xm and other Pakistani music channels this is just a add
Oppo next time made your own add don’t copy from. Oppo India thats cover girl’s from head to toe ???

WOW ProPK! now you have put the image submitted by a user? FYI if you already don’t know this image is copied from PakOrbit. Please ProPK can you put an image shared by a user without investigating, researching or anything.

Yaar news ki tu khair hai because we know they have been getting news from different forums and adding it here. But this image thing is simply a blunder! You get it from a user and you post it! Copyright bhi kisi churiya ka name hota hai bhai!

finally,, a good step from PEMRA.
They should also take notice of the ZONG Billboard out there nowadays.

Farrukh Siddiqui

What about Qmobile ads? Specially the recent one with the Toe print.

Gul

Boht der karli pemra nay ab ban laga dy tho kia fayeda

Nasir Hamdan

Pemra please also check YouTube Ads. You cannot continue to just regulate Pakistani brands and on medium by local operators. It is your mandate to check all media even if online.

abbas ali

Skin has become the sign of so called moderanity n progress. Even i found pepsi ad so much improper. It has become a trend to show girls n boys chilling out together in such a way. That is so much against our value. N remember i m not an old man proclaiming censurship. I m youngster too n know our limits as a muslim.

Appreciable action by PEMRA. Please keep the eyes open and carry on screening negative material because nation is being contaminated by these bad girls and looks that their parents have no shame while their daughters showing their secret body parts through thin clothing and sexy actions. There is a hadees of our prophet JIS MAY HAYA HAI US MAIN EMAN HAI.