Gifts Today magazine

Mystery boxes from Pusheen

The Surprise Plush Mystery Box series featuring tabby cat internet sensation, Pusheen, is an exciting pop culture line from Gund that brings the feline star to retail in a fun, collectable format

Pusheen is famous for her love of cuddles, snacks, and whimsical dressing up. Her animated web antics have become wildly popular — she’s notched up over nine million Facebook followers — and her highest ranking social media posts have been mirrored by soft toy maker GUND in the Surprise Plush Blind Box Series 3: Places Cats Sit.

At the heart of this series are eight luxuriously soft plush Pusheen cats, which are matched with one of eight accessories depicting typical cat sitting places such as a keyboard, cardboard box, a shopping bag, and more! Feline fanatics will absolutely adore the different coat colours these Pusheens come in. All the cats and accessories can be mixed and matched, making over 60 combinations! Meanwhile, the attached keyring provides effortless portability.

Fans are encouraged to interact — to swap duplicates and to share pictures of favourite customisations. And to add even more addictive fun, there is one rare mystery style to collect!

For impact at retail the Surprise Plush Mystery Boxes are presented in sets of 24 in a specially designed counter display with header.