You may be thinking that outsourcing is only for a business with a huge revenue stream, but nothing could be further from the truth. Outsourcing is something any size business can do. In fact, if you want to grow, you will need to outsource tasks.

What is outsourcing?

First, let’s take a look at what outsourcing is.

Outsourcing is when you hire someone to do a task for you. This could be for business, such as hiring a freelancer to help you write web copy, or for your home, such as a lawn service to mow your grass. The opportunities for outsourcing are endless. Continue reading →

A misconception I often hear from my clients is that you – as solopreneurs – cannot market like the big brands. Yes, big brands have large marketing budgets, but that doesn’t mean you can’t utilize the same marketing tactics.

This is especially the case for content marketing. Content marketing is when you produce original content, such as blog posts or infographics, to share your knowledge without trying to sell to someone. Big brands do content marketing – and so should you.

Here are five tips on how you can use content marketing like the big brands do:Continue reading →