It's Not So Easy to Get A Lion

Damn, damn, damn. This has been sitting in our "to be published" folder somehow unnoticed since May 30 collecting dust but we're still not too late in getting to it. Y&R Israel put together an online game called Lion Combat in which the player tries to get a lion using a selection of different weaponry. Closing with "it's not so simple to hunt a lion," the game then lets you bet which work you think will win a Lion at Cannes with a plasma TV as the prize.