Time Warner Cable Inc. proposed an end to the three-day-old blackout of CBS Corp. on the cable operator's TV-channel lineup, offering two possible solutions that highlight longstanding tensions in the industry over how TV channels are packaged and priced.

In a letter to CBS Chief Executive Leslie Moonves, Time Warner Cable CEO Glenn Britt proposed an "immediate resumption" of CBS on Time Warner Cable's service with "new economics" the cable operator "reluctantly agreed to during our...