Google is reportedly shopping for its own Beats Music

Google may be on the prowl for a new music streaming service of its own, The New York Post has learned, as – just like Apple – the company is not particularly happy with its home-grown solutions.

According to unnamed music industry sources, Google “has been quietly surveying the landscape, as the [music streaming] sector explodes.”

“They’ve been having discussions with banks about how they’re shaping their future music strategy,” one source revealed, although there were no official talks between Google and companies that offer music streaming services.

Apparently Google doesn’t like the poorly chosen “Google Play Music All Access” name for its own streaming service, which is harder to market than catchier brands like Dr. Dre’s Beats. Furthermore, Google’s YouTube is currently working on a streaming service called “Music Pass,” which could launch in October.

According to the publication, some people speculate that Spotify is the best choice for Google right now, although other companies including Pandora, Rdio and Rhapsody may also be on the list.