The Cannes Lions festival is as notable for the excitement it causes on Twitter as the carnage it creates on the French Riviera. This year we’ve analysed the Twitter data to find out what was really happening behind all the hype.

What are people really thinking about Florence and the Machine replacing Foo Fighters at Glastonbury? Who would have been the ideal replacements? What bands and brands do Glastonbury fans have most affinity with? Where are most of the conversations around Glastonbury taking place?

DigitasLBi’s International Chief Creative Officer Chris Clarke will be talking about the role of data in the creative process in Cannes next week. Stuart Aitken outlines what to expect from the session.