Benefits

The Adobe® Flash® runtimes, Adobe Flash Player and Adobe AIR®, together enable businesses to efficiently deliver rich customer experiences across multiple digital touchpoints. With Flash Player and AIR, content can easily and consistently move between the browser and native operating systems to reach users on the devices of their choice. Since the Adobe runtimes share a common codebase, developers can reuse code to deploy content though both AIR and Flash Player.

Top benefits for business

Data-driven applications

Differentiate applications by delivering superior, more intuitive user experiences that have the broadest reach and greatest consistency across devices and browsers, require less support, and deliver a better ROI for customers.

Gaming

Lead innovation and publish to the broadest possible audience with games across desktops, mobile devices, and TVs, while driving higher conversion rates.

Rich media

Use a single source to more securely reach all platforms, maximize bandwidth efficiency, and take advantage of lucrative new business models.

Top benefits for developers

Data-driven applications

Rapidly build expressive mobile, web, and desktop apps for iOS, Android, BlackBerry®, and webOS while leveraging a common codebase.

Gaming

Develop high-performance, console-quality games in 2D and 3D, and leverage the ubiquity of Flash Player and Adobe AIR to reach desktop, mobile, and TV audiences.

Rich media

Deliver more secure and consistent HD-quality video across mobile devices, desktops, and TVs from a single source.

Flash Player

Deliver immersive experiences inside the browser

Flash Player is a web browser plug-in that delivers expressive cross-platform, browser-based applications, content, and video that work consistently across browsers on a broad range of devices, including smartphones, tablets, personal computers, and TVs.

Adobe AIR

Extend the experience beyond the browser

Adobe AIR, the sister runtime to Adobe Flash Player, enables the delivery of standalone applications that run outside the browser. With AIR, developers can deploy applications that connect to the web and run as standalone applications without requiring a web connection. AIR applications offer all the advantages of traditional standalone apps, such as the ability to run in the background for multitasking or to access a local data base.

See an example

The organization behind the Grammy Awards uses the Adobe Flash technology to create MusicMapper — a microsite on the platform — as an Adobe AIR application for the online engagement and social media success of MusicIsLifeIsMusic.