Steamship Authority

With :30 TV spots, radio commercials, print ads, billboards and banner ads, my creative work for The Steamship Authority showcased the many charms of the ferry service's two destinations: Nantucket and Martha's Vineyard. The campaign, aimed at the day-tripping market, also included special promotional round-trip rates for the fast boat to Nantucket, and included special promotional banners in the Cape Cod Mall and aerial towing during the summer months.