SEATTLE--(BUSINESS WIRE)--Nov. 28, 2017--
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:
AMZN), announced that Turner, a Time Warner global entertainment,
sports, and news company, has named AWS as its preferred cloud provider.
Turner is moving thousands of virtual machines to AWS and creating
cloud-native applications that meet the evolving business and technology
demands of its broad portfolio of brands and partners, including TBS,
TNT, Cartoon Network, Adult Swim, CNN, NCAA, and NBA. By leveraging
sophisticated analytics and machine learning on top of AWS, Turner aims
to reimagine the TV viewing experience for its fans and achieve deeper
insights into their preferences.

Turner has reengineered its end-to-end media supply chain on AWS for a
more secure, cost effective, and elastic way to distribute digital
content to its customers. As part of this effort, Turner is moving
decades of content to the cloud—including a 15-petabyte-sized library of
archived CNN videos—and is using AWS for a wide variety of services
spanning compute, storage, networking, databases, developer tools,
analytics, and machine learning. AWS’s machine learning capabilities,
for example, will allow Turner to analyze and extract video metadata to
make decisions about how to best optimize content delivery systems for
more personalized viewer experiences, and better inform advertisers,
content creators, and media research analysts on viewing trends.

“We’re going through the largest technology transformation since Ted
Turner started the company, and the advancements we’re making today are
enabling us to reimagine what television can be for our viewers,” said
Jeremy Legg, Chief Technology Officer at Turner. “We’re changing our
broadcast technology stack to a fully digital, cloud environment built
on AWS, which will enable us to adapt to new video delivery models, as
well as provide our viewers with more personalized content and
advertisements. Our relationship with AWS and the services they provide
are essential to our success. Given that we reach over 80 percent of
adults and 70 percent of millennials every month, we needed a cloud
provider that has the ability to support massive-scale media businesses
like ours which often have spikes in demand across our diverse
portfolio.”

“We’re seeing media and entertainment companies leverage the on-demand,
pay-as-you-go benefits of AWS to scale and cost effectively stream
videos across a variety of devices, broadcast programs, and publish
content around the world,” said Mike Clayville, Vice President,
Worldwide Commercial Sales at AWS. “AWS is enabling industry leaders
like Turner to experiment and innovate at a rapid pace with less
financial risk. Turner is delivering more relevant and meaningful
content to its viewers using AWS to offer tailored viewing experiences
and targeted advertisements across every screen. We look forward to
seeing their momentum continue as they leverage AWS to create new media
and entertainment experiences in the cloud.”

For more than 11 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over 100
fully featured services for compute, storage, databases, networking,
analytics, machine learning and artificial intelligence (AI), Internet
of Things (IoT), mobile, security, hybrid, and application development,
deployment, and management from 44 Availability Zones (AZs) across 16
geographic regions in the U.S., Australia, Brazil, Canada, China,
Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS
services are trusted by millions of active customers around the
world—including the fastest-growing startups, largest enterprises, and
leading government agencies—to power their infrastructure, make them
more agile, and lower costs. To learn more about AWS, visit https://aws.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.

About Turner

Turner, a Time Warner company, is a global entertainment, sports and
news company that creates premium content and delivers exceptional
experiences to fans whenever and wherever they consume content. These
efforts are fueled by data-driven insights and industry-leading
technology. Turner owns and operates some of the most valuable brands in
the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon
Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet,
Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner
Sports.