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I know I'm an outsider, and I really do try to limit my posts here, but I thought y'all might be interested.

For the first time since all this craziness started, Jordan has specifically addressed a willingness to switch the name of his franchise to 'Hornets' when Benson pulls the trigger. The front office has offered vague/veiled implications that they'd be open to the change in the past, but never have they referenced Benson, NOLA, or the Hornets.

I think it's safe to say that he wouldn't be so forthright unless a deal was, for all intents and purposes, done. We're all ready to throw down up here

Why would Charlotte embracing the Hornets name be a bad thing for Benson again?

Because whatever name they decide upon, it will be cheesy. Hornets are one of the most popular brands in the NBA. Just like when the Thunder came out, very cheesy. In reality all that matters is how the team plays. If New Orleans plays well and becomes a powerhouse (like OKC has), a cheesy new name will not matter in the slightest.

And the reason Charlotte taking back the Hornets name is bad for New Orleans is simple. The Hornets are a popular brand, and most national fans will jump ship back to Charlotte I presume. New Orleans will lose thousands of fans immediately from their fan base. I don't think calling them the Pelicans is going to turn locals from New Orleans into rabid basketball fanatics. To me, there doesn't seem to be any benefit of a name change.

Because whatever name they decide upon, it will be cheesy. Hornets are one of the most popular brands in the NBA. Just like when the Thunder came out, very cheesy. In reality all that matters is how the team plays. If New Orleans plays well and becomes a powerhouse (like OKC has), a cheesy new name will not matter in the slightest.

And the reason Charlotte taking back the Hornets name is bad for New Orleans is simple. The Hornets are a popular brand, and most national fans will jump ship back to Charlotte I presume. New Orleans will lose thousands of fans immediately from their fan base. I don't think calling them the Pelicans is going to turn locals from New Orleans into rabid basketball fanatics. To me, there doesn't seem to be any benefit of a name change.

What? First of all, Hornets is not one of the most popular brands in the NBA, not even close. Second, you seem to assume that fans will jump teams based simply on the name of the team (i.e. will abandon New Orleans and become Charlotte fans if they get the Hornets name). None of this makes any sense.

What? First of all, Hornets is not one of the most popular brands in the NBA, not even close. Second, you seem to assume that fans will jump teams based simply on the name of the team (i.e. will abandon New Orleans and become Charlotte fans if they get the Hornets name). None of this makes any sense.

maybe new orleans hornets aren't but the charlotte hornets are probably the most popular retro brand in the nba...

Because whatever name they decide upon, it will be cheesy. Hornets are one of the most popular brands in the NBA. Just like when the Thunder came out, very cheesy. In reality all that matters is how the team plays. If New Orleans plays well and becomes a powerhouse (like OKC has), a cheesy new name will not matter in the slightest.

And the reason Charlotte taking back the Hornets name is bad for New Orleans is simple. The Hornets are a popular brand, and most national fans will jump ship back to Charlotte I presume. New Orleans will lose thousands of fans immediately from their fan base. I don't think calling them the Pelicans is going to turn locals from New Orleans into rabid basketball fanatics. To me, there doesn't seem to be any benefit of a name change.

That's because you're from Chicago.

Nothing to see here, just another generic fan whose allegiance is tied to a logo. You guys can feel free to go back rooting for the Charlotte Hornets. You won't be missed. Not by the other fans or by Benson and his piles and piles of money. Pretty sure an 85 year old couldn't care less about losing a few million on the margins and that's assuming his new brand doesn't sell like gangbusters throughout the Gulf South (which it probably will).

I know I'm an outsider, and I really do try to limit my posts here, but I thought y'all might be interested.

For the first time since all this craziness started, Jordan has specifically addressed a willingness to switch the name of his franchise to 'Hornets' when Benson pulls the trigger. The front office has offered vague/veiled implications that they'd be open to the change in the past, but never have they referenced Benson, NOLA, or the Hornets.

I think it's safe to say that he wouldn't be so forthright unless a deal was, for all intents and purposes, done. We're all ready to throw down up here

It will be a huge mistake if Benson pulls the trigger on a cheesy name change. Charlotte will jump on the Hornets brand so quick, and their fan base will double in seconds.

Unless Jordan gets some actual talent on the court in Charlotte, nothing else is going to matter. Believe me, seeing the Bobcats co-opt our team's history isn't going to sit well with all current Hornets' fans.

Nothing to see here, just another generic fan whose allegiance is tied to a logo. You guys can feel free to go back rooting for the Charlotte Hornets. You won't be missed. Not by the other fans or by Benson and his piles and piles of money. Pretty sure an 85 year old couldn't care less about losing a few million on the margins and that's assuming his new brand doesn't sell like gangbusters throughout the Gulf South (which it probably will).

lol I was going to respond to him earlier but I was on the road, but I knew you guys would.

Because whatever name they decide upon, it will be cheesy. Hornets are one of the most popular brands in the NBA. Just like when the Thunder came out, very cheesy. In reality all that matters is how the team plays. If New Orleans plays well and becomes a powerhouse (like OKC has), a cheesy new name will not matter in the slightest.

And the reason Charlotte taking back the Hornets name is bad for New Orleans is simple. The Hornets are a popular brand, and most national fans will jump ship back to Charlotte I presume. New Orleans will lose thousands of fans immediately from their fan base. I don't think calling them the Pelicans is going to turn locals from New Orleans into rabid basketball fanatics. To me, there doesn't seem to be any benefit of a name change.

the height of delusion.

the hornets nickname will be embraced in charlotte, and we couldn't be happier for them. and the NEW new orleans moniker will be equally embraced by locals down here, no matter what it is.