Identify and source new partners: recruit new partners through research, analysis, and outreach

“Larry Gregory’s deep knowledge of partnering with Microsoft and its channel is unique. I recommend Competegy to other companies looking to refine their channel strategy and efficiently engage Microsoft.” – Suchitra Bose, Senior Director at Prysm Inc.

Microsoft Alliance Management

Tap into 26 years of Microsoft experience and connections to get the most out of your Microsoft partnership. Competegy clients have won 10 Microsoft Partner of the Year awards. Microsoft alliance management services:

Educate teams on effective Microsoft partnership: become more efficient in leveraging Microsoft resources

Activate Microsoft sales and marketing support: generate new business by co-selling with Microsoft enterprise sales teams

“Larry Gregory’s experience is invaluable for Managed ISVs looking to get the most out of their Microsoft relationship. His involvement led to strategic relationships with Microsoft and drastically improved our Microsoft go-to-market readiness.” – Trent Norris, Director of Strategic Partnerships at DNAnexus

“We hired Competegy to create Microsoft marketing and co-sell materials and lead the development of our Partner of the Year award nomination. Larry Gregory has provided excellent insight and support to advance our Microsoft relationships and we are thrilled to have received the 2017 Microsoft Alliance Global Commercial ISV Award. “ – Kurt Springman, Managing Director, Microsoft Global Alliance at PROS