20 Steps to Making the Most of Your YouTube Videos

If you have videos that you are trying to promote on YouTube, there are a variety of routes you can take to get the most views and shares. You can buy ads within other videos, advertise as a promoted video, embed on popular sites, and more. But this post is assuming you want to go the free route, by getting your video found organically.

Below are the 20 steps to promoting your videos on YouTube;

YOUR YOUTUBE CHANNEL – Optimizing Your YouTube Channel

If you haven’t created your channel yet, make sure the username you create contains or is your brand name and/or keyword

The same with your channel name; it should include your brand and/or keyword(s)

When creating your channel, you have a chance to add your website address. Make sure that you do that.

You’ll also have a chance to write something about you or your company in the about me section, write at least 1 paragraph containing your target keyword(s) naturally

EACH VIDEO – Tips to optimize each video you upload

You want to make sure the video title is accurate to what the video is about. But at the same time, you want to make it catchy and try to include your target keywords (Sometimes the video title is the only thing to entice users to click and watch)

Web Address in description: Add your website URL (http://www.clientsite.com) to the beginning of each video description. And/or at the end of the description

Keywords in description: When writing the description, try to include target keywords (NATURALLY)

Add keyword tags to video as well

YOUTUBE NETWORKING – Things to do within YouTube

Make friends with at least 20 other users that talk about the same topics

Send your new friends a message encouraging then to check out your videos (IE: Hey (YouTube Name, saw your videos and liked them a lot, you should check out ours. Let me know what you think about them, or comment your thoughts, THANKS!)

Comment on 5 other related YouTube channels, naturally including keyword(s) in the comment (IE: I noticed all you vids are about [keyword], mine too! But, I’m not sure if mine are as good as yours. What do you think?)

Find at least 5 other videos containing the keywords you are targeting and comment something relevant and sticky.

Google + is really having a huge impact on YouTube optimization. If one of your friends +1s a video you will see that video on the home page of YouTube. Now that is some powerful social media marketing! Good post

http://www.seobythehour.com James Harrison

That’s an awesome observation! I’ll have to find a way to implement that into my youtube video strategy.