Businesses that want to win are upping their online marketing game. They’re adopting a more integrated approach, combining multiple strategies to maximum effect, rather than a series of stand-alone tactics. They’re making the shift from outbound to inbound, using smart content, search and social media to attract and convert their ideal prospects. They’re building automated systems and processes so they can capture and nurture leads more effectively. They’re engaging with people in a meaningful way at every stage of the buyer’s journey. And they’re paying attention to the soft people and organisational issues that often sabotage even the best laid marketing plans.

In short, they're implementing transformational marketing.

The WOW Transformational Marketing approach incorporates inbound marketing disciplines such as SEO, social media and content marketing, marketing automation and key dimensions of organisational effectiveness. It's designed for businesses that aren't satisfied with small, incremental improvements but want to set bold and ambitious business targets and then smash them out of the park.

Each transformational strategy we develop is as unique as your business, designed to generate mass, targeted traffic, capture lead data effectively at every possible opportunity, then guide those leads down a bespoke, content-rich sales funnel towards conversion.

By transforming the way you market your business online and aligning your whole organisation to the achievement of your goals, you'll be be positioned to achieve outstanding results. For further information visit our transformational marketing strategy page.

How to get started with social media marketing is one of the questions most often asked by small business owners. ...

January 8, 2012

Let them make

The People behind WOW Consulting

Jan Willis

Jan started WOW Consulting. She’s a qualified accountant with an MBA from Cranfield University and she’s worked with some of the biggest consulting companies in the world. She’s a sought-after public speaker and soon-to-be published author on digital marketing and a frequent guest writer for Search Engine People and a number of other high profile SEO blogs.

Charles is our Marketing Director and an expert on inbound marketing, demand generation and marketing operations. Charles is big on technical analysis. It’s his job to ensure that everything we do is technically robust and data-driven and that we deliver on the promises we make
to our clients.

Matt is our chief copywriter and heads up our content creation team. He has an honours degree in English Literature with Creative Writing from Lancaster University and he puts the creative spark into all the content we create on behalf of our clients.

Jan Willis

Jan is the owner and founder of WOW Consulting. She’s a a business transformation specialist and SEO geek and she’s worked with some of the biggest consulting companies in the world. When she’s not strategizing and plotting world domination you’ll find her in the bat cave cooking up new traffic generation recipes.

Charles Moore

Charles is our Marketing Director and an expert on inbound marketing, demand generation and marketing operations. Charles is big on technical analysis. It’s his job to ensure that everything we do is technically robust and data-driven and that we deliver on the promises we make
to our clients.

Matt Richardson

Matt is our chief copywriter and heads up our content creation team. He has an honours degree in English Literature with Creative Writing from Lancaster University and he puts the creative spark into all the content we create on behalf of our clients.

WOW Consulting Ltd

Tel: 0208 257 3592

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