Who ever said: “Hey look, a digital screen... How exciting!” ? - You are right. No one since 2003.

Presenting information and advertising to (potential) customers is challenging. You only have a fraction of a second to gain attention, a few moments to entertain and you’re on the complex quest of delivering relevant content at the right time.

Your Benefits

As a Sensape VRS customer you benefit from a clever mix of our interactive Brand Ambassador systems, Digital Screens and a self-learning, Cloud-Based Management software. This striking combo enables you to efficiently raise attention, playfully deliver your messages and automagically adapt your content for each and every viewer.

“So, I get all the tools to create a high-quality in-store information and advertising environment?”

- You are right again. Entertain your customers and sell advertising slots to your brand partners at the same time.

gender

age

emotions

gestures

connect

objects

The unique image processing system not only allows him to estimate gender, age and emotions of his users, but also identifies products in their hands in realtime. These features create a broad range of possible use-cases.

Unique technology to tell unique stories

From playful advertising campaigns for snacking products, like Oreo, over recipe recommendation to comprehensive information presentation of life- style-products or your weekly offers. The Brand Ambassador is your digital team mate on the shop floor. A built in printing unit completes the device. Print out vouchers, recipes or any information you want to give to your customers to enrich their shopping experience.

Driven by an app-based content logic, you display interactive apps for your store and your brands or make them part of your offer to partner brands and clients. Sensape supports you with conception, realization and management.

Up to

70%

of the visitors

interact

with the system

Up to

14,7x

better

than pure classic digital signage

Only

positive

customer

reactions

>50%

clearly positive

Revenue

Boost

of advertised products: Up to

900%

Revenue

Boost

up to

13,4x

higher

compared to classic ads

digital screens & content concept

When it comes to digital in-store screens, the right mix of content is key. Sensape VRS follows a dedicated content strategy, consisting of four blocks:

Enhancement of interactive ads:
How about setting up your digital screens as powerful remarketing units? Interactive ads from your Brand Ambassador are extended to classic digital screens at the right position in your store to announce the corresponding products.

Classic ads:
Display new and existing advertising content on your screens with ease.

Retailer content:
Inform visitors about special offers, opening hours or open positions.

Casual content:
With a focus on customer experience, it is important to keep a exciting mix of ads, information and entertainment. Therefore, Sensape VRS’ content strategy reserves time for news and further contemporary topics.

It is capable of connecting multiple data sources from devices like Brand Ambassadors, environmental information like weather-data, locations of screens and stores as well as shopping basket data. All these data points are processed by neural networks to make your life easier and your Sensape VRS installation more valuable.

Brand Ambassador - interaction analysis

Screens with microtagging, i.e. “frozen”

Shopping baskets

Stores with macrotagging, like geo-data

Environ- mentaldata, like weather

Let the system decide what to play when and where to achieve the highest attention-rates and the best return on invest of your content.

Content-Optimization

Targeting-Optimization

Senscloud recommends playout optimizations to present your customers the information which is most relevant to them. Stop guessing about fitting content and let a fact-based recommendation engine do the heavy lifting.

And even better, Senscloud learns to divide your audience in fine-granular target groups, which may be used to create highly effective advertising slots. Promote breakfast products only to breakfast enthusiasts.