It is indeed, it's also quite cheap on iOS apparently. I don't know about the iOS version, but from what I read about the FB version is a grinder unless you buy boosters, etc... So pretty typical F2P. Is all that taken out of this version though? Because honestly, it looks pretty fun and I'd like a new racer to play.

The main changes are much better graphics due to the capability of PC & Mac vs Mobile. But you also gain all the benefits of Steam such as Steam Achievements, Steam Cloud, Controller Support, and we'll be launching extras like the Trading Cards shortly!

But yes, there are no grind/F2P barriers in the Steam Version. You only need to earn unlocks by collecting the free in-game gold by completing races and objectives!

Well I rather pay full price for a game, then have to pay multiple times through micro transations. I usually like to have the option to play f2p games without being forced to pay just to get more out of a game. EA and Zynga are the worst examples for these kinds of games.