Welcome to IGN Africa

Welcome to IGN Africa

By ign africa staff

Here’s a video the guys over at IGN sent us for the launch. Huge thanks to Naomi, Nick, Fran and Adam for making this happen.

Here’s a little job for the inside of your mind.

The header image is pure Africa; the golden sunset, an Acacia tree and the unmistakable silhouette of a giraffe. What else were you expecting to see in any post introducing an “Africa” something? Yes, even gaming and entertainment and technology cannot escape these clichés. Here comes your part in all this. Keep the header image in your mind and let this video play through your speakers or headset. Closing your eyes will help.

Thanks, job done. We think you get the overall thrust of what we’re saying here! IGN is now locally represented in Africa.

The IGN expansion plan is to team up with experts in new territories and distill everything IGN has to offer into locally relevant content. Some clarity is called for here. Experts mean those people in the territory that understand the market and are already contributing to the industry. Locally relevant is making sure everything you see on the site is regionalised; all competitions can be won by people living in the territory and all content that isn’t relevant will be filtered out. The net result of this is more content overall and content that means more to you.

The power of the IGN brand and power of having the largest gaming entertainment site means you will get the content first, and have access to the exclusives before anyone else has them. Because let’s face it, once something is more than twenty minutes old, nobody seems to care anymore.

So that’s the marketing blah out the way. We’re sure you’re ready to start getting involved, so tell us what you think, comment on this article and let us know what you want to see more of or less of. Talk to others in your community because that’s how we’re going to get locally made games and ideas and energy out into the world. You can also communicate with us on Twitter and Facebook. If you want to see where we fit into the bigger scheme of things have a look here.

We’re very excited to have the opportunity to bring IGN to Africa, and will make sure we tirelessly do all those things you don’t think we do while playing games all day long.

Enjoy it and remember: we’re also gamers, so we get you.

We will be expanding as we go along so keep an eye out for opportunities and other things we will be adding in the near future. In the meantime, meet the team! Starting at the top...