Behind the Scenes with Aerin Lauder

From the inspiration behind her line to the product everyone is raving about, here's a look at how Aerin Lauder's new line came together

The Inspiration One look at Aerin's Pinterest boards and you'll have some insight into the inspiration behind the brand. "I am inspired by my everyday life," says Lauder. "Flowers, travel, art, fashion, the beach, fabrics, and even my children’s toys. Anything that I find interesting helps to inspire me."

I was in the cosmetic industry when Estee was going big with her gift give away. She wrote a wonderful book that reminds us to always look in the mirror to see what we look like from behind. Aerin is beautiful and if her products are good she will go far. Happy New Year.