Transcript

1.
6 Ways to Expand the Reach
Of Your In-Person Event

2.
• In-person events are a
fantastic way to
promote thought
leadership, create
brand awareness, and
establish authority in
an industry.
• Content Marketing
Institute recently
reported that 74% of
businesses are highly
confident in the
effectiveness of inperson events as a
viable content
marketing tactic.

3.
• But, are businesses getting the most out of their
event budget? Is the event reaching the
maximum number of people?
Without content marketing,
the answer is no.

4.
• Let’s take a
look at six
tips for
extending
your event’s
budget and
reach with
content
marketing.

5.
1. Create a Video of the Event
• Creating a video of the event is a fantastic way to
showcase the benefits of attending for those who were
too shy to show up this year.
• Highlighting the benefits of attending your in-person
event is a creative way to share memories from the
affair while pointing out the value of attending.

6.
2. Create a
Slideshare
Presentation
• Summarize the main
topics and activities of
your event in a
slideshare presentation.
• This can include topics
from guest speakers,
takeaways from the
event, and event
activities.

7.
3. Write Blogs about the Event
• Discussing your in-person event on your business blog
is a fabulous way to share your favorite moments of
the event with your business’ audience.
• Make sure to include important takeaways and
valuable lessons learned to entice your readers to
attend next year.

8.
4. Create an Infographic
• Infographics are a fabulous
way to visually display
information and
communicate ideas.
• Many people retain
information better when
provided in a visual
format, and creating an
infographic is a great way
to showcase interesting
statistics about your
event.

9.
5. Host a Live Q&A about the Event
• A fun way to follow up after
an in-person event is to
interview one of the guest
speakers or the event’s
host.
• Interviewing the event’s
attendees can provide your
audience with a unique
perspective on the benefits
of attending your
company’s in-person event.

10.
6. Feature a Live Tweet Session
from the Event’s Location
• A live Tweet Session
is a great way to add
an interactive
element to your inperson event.
• Hosting a live Tweet
session provides your
Twitter followers
with a live feed from
the event and realtime engagement.

11.
• By following these six
tips, businesses will be
able to better utilize
their in-person event
budget with savvy
content marketing skills
and a little technical
finesse.
• Has your business
hosted an in-person
event? Did you use
content marketing to
get the word out?

12.
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marketing agencies as well as small
business, providing content
marketing strategies applicable to
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suit your needs!