Thanks to Popular Demand, Planters Cheez Balls and Cheez Curls Are Back

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PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Cheese lovers, say “Cheez!” Top hats off to those who started petitions,
created online groups, and wrote snail mail letters asking Planters
to bring back their favorite cheesy snack. Thanks to their dedication
over the past twelve years, Planters announces the return of
Cheez Balls and Cheez Curls for a limited time.

“We heard many impassioned pleas for us to bring Cheez Balls and Cheez
Curls back over the years and we wanted to give our fans a chance to
reunite with their most-missed cheesy snack,” said Planters Head
of Brand Building Melanie Huet. “We made sure our Cheez Balls and Cheez
Curls still have the same delicious taste, airy texture and fluorescent
color you know and love, so our fans can enjoy a nostalgic trip down
memory lane with every canister.”

Beginning in July, fans everywhere will have the chance to purchase
their own Planters Cheez Balls and Cheez Curls for a limited
time. Planters Cheez Balls are sold in 2.75 ounce canisters and
Cheez Curls are sold in 4-ounce canisters and will roll out on grocery
store shelves nationwide starting at a suggested retail price of $1.99.

To kick off the return of Planters Cheez Balls and Cheez Curls, Mr.
Peanut teased the internet by hiding the first 59 available
canisters across the internet for fans to find and satisfy their
12-year-old cravings, creating social media speculation about whether or
not Cheez Balls would be relaunched. The lucky winners found the
canisters on popular auction and e-commerce sites this last month within
24 hours, proving fans will do anything to try their favorite snack
again.

This week, Mr. Peanut is rewarding a few of the fans who went
above and beyond to help bring Cheez Balls back by giving them one of
the first deliveries of their favorite ‘90s snack. Fans will be able to
follow the deliveries and see more about Planters Cheez Balls and
Cheez Curls on Mr. Peanut’s social channels.

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions, whether at home, in restaurants or
on the go. The Company’s iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit www.kraftheinzcompany.com.