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The original plan was so simple. Throw treadmills into two separate rooms, take the clocks off the wall, remove our watches, and eliminate all distractions to see who could run the farthest in a few hours. Tough enough? Maybe. The 24 Hours of Isolation challenge is the result of two guys spitballing about how to increase the difficulty of the preconceived idea to race each other in a sensory deprived state.

Definition: Human Trafficking is coercing, moving and exploiting its victims for financial gain.

It is a global and generational issue all at the same time. Why, because organized crime groups can work in the shadows and move seamlessly around the world to facilitate the movement of humans for their personal gain.

How is one suppose to achieve the end goal by divorcing oneself from it?

First, this logic is not suggesting that you should not have goals or to not visualize your future. On the contrary, visualize and create a detailed canvas of what you want to achieve. Make it as real as you can. Make it the full sensory experience.

Press Releases

The Whiteboard Project, a media and events brand challenging human potential, is now an official fundraising partner of Wounded Warriors Canada, a national mental health charity supporting Canada’s ill and injured Veterans, First Responders and their families.

The Whiteboard Project, a media and events brand challenging human potential, has teamed up with Crooked Butterfly and retired U.S. Marine, Major Brian “Tosh” Chontosh to raise awareness and financial support for the mental health and wellbeing, specifically within the veteran and first responder communities.

The Whiteboard Project, a media and events brand challenging human potential, has teamed up with Brazen Jerky Co to raise awareness and financial support for the mental health and wellbeing, specifically within the veteran and first responder communities.

Media Coverage

Imagine 24 hours locked in isolation in a completely dark shipping container competing to see who can run the furthest on a TrueForm treadmill. Retired United States Marine, Major Brian Chontosh (aka “Tosh”) and three others (John Witzing, Josh Chessman, and Isaiah Vidal ) accepted this challenge to raise awareness around mental health with the Whiteboard Project’s LL24h.

A couple of athletes from Peterborough, Ont. undertook an unusual challenge on the site of the Spartan World Championships on the weekend, running for 24 hours in total darkness to raise awareness of mental health issues in the military and first-responder communities.

Two Canadians are locking themselves inside shipping containers, and running for 24 hours. One of them is John Witzing, an OPP officer from Peterborough. He joins guest host Kristy Cameron on the Evan Solomon Show.

When John Witzing, a police officer from Peterborough, Ont., carries water, a change of clothes and a carefully curated selection of fatty food into a shipping container near the banks of Lake Tahoe in northern California on Friday, his goal will be to run more than 150 km on the treadmill inside before he returns to the wider world.

Concentration is crucial when running long distances. A fundamental component of this is the ability to ignore distractions, both external and internal. Focusing instead on the task at hand can move you toward the state of flow often responsible for athletes reaching the finish line without feeling pain or time passing.