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April 12, 2017April 11, 2017

Reviewing the new Minnesota Timberwolves Logo

The Minnesota Timberwolves are heading into the 2017-18 season with a new logo that was revealed on Tuesday. This is the team’s third overall logo change, the first since 1996 when the team diverted away from it’s blue,green and silver colors to blue,black,and silver. The 1996 logo was tweaked in 2009 with a new wordmark and a new alternate logo and uniforms to boot.

The new logo is the first in a series of announcements in regards to the new direction the team is taking and coincides with the completion of the renovation of the team’s current home,Target Center.

“I can’t think of a better way to celebrate this new era of Timberwolves basketball than with the unveiling of our new logo, in front of our dedicated fans, on Fan Appreciation Night,” said Timberwolves CEO Ethan Casson. “This new logo embodies the emerging culture of our franchise, a solid mark that grounds us in our heritage while adding bold new hues that light an exciting path forward. This mark will bind our fans as a pack and together we will focus on growing and building something special at this turning point in Timberwolves history.”

The new logo features a howling timberwolf underneath a blue basketball inside a roundel with the team name circling the basketball. Inside the basketball is a green star representing Minnesota,the North Star state. The new colors are navy blue,royal blue,light gray and lime green.

The team’s new uniforms are expected to be unveiled later this summer.

The logo is getting mixed reviews. Some people really like it and think it’s going to be a positive thing for the team going forward. Other have mocked it,saying it looks like they stole the concept for the logo from the Arizona Coyotes and the colors from the Seattle Seahawks. Some also think it looks like a logo from the corner of an SB Nation page. I happen to fall into that camp.

It totally looks like a page from SB Nation rather than a logo for an NBA franchise. I understand the team wants a new direction with a young team going forward, but I don’t think a new logo was necessary. Or if you thought a new logo was necessary, why not use your current secondary logo and place it in a roundel? That’s probably what I would’ve done.