Pick of the week: Fentimans, Sell! Sell!

James Swift is tickled by the new Fentimans spot: "Fentimans is unlikely to trouble the fizzy-drink giants, but that won’t be the fault of its advertising. Sell! Sell!’s interpretation of the ‘adult soft drink’ line is a visual treat and the right tone for an outsider brand." It was directed by Fern Berresford through Short Films.

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.