For me, out of three trailers I have one with full blown lettering. However, that one trailer landed me a 3k small job installing a retaining wall. So, for the few dollars it costs me (<100) it was well worth it. I case you were wondering, I painted the wooden sides on the trailer in a solid color, stenciled in the lettering (6" height???), outlined in one color, then filled in with another. Looks pretty good in my opinion...but of course I'm going to say that about my own work