European DIY home improvement market segmentation by distribution
channel and geography

Technavio’s report on the DIY
home improvement market in Europe analyses the business dimensions
and presents a comprehensive breakdown in terms of market segmentation
by distribution channel (offline distribution channel and online
distribution channel) and by product (lumber and landscape management,
decor and indoor garden, kitchen, painting and wallpaper, tools and
hardware, building materials, lighting, plumbing and equipment,
flooring, repair, and replacement, and electrical work). As projected in
2016, approximately 93% of the market share originated from the offline
distribution channel.

Based on geography, the DIY home improvement market in Europe has been
segmented into Germany, UK, France, Italy, and Rest of Europe. As of
2016, Germany has a market share of approximately 20%. The most popular
DIY home improvement projects in Germany is painting and assembling
ready-to-assemble (RTA) furniture. As compared to other Western European
countries, the number of DIY home improvement activities and projects
planned on an average is relatively higher in Germany. This is a key
factor for the growth of the DIY home improvement market in the country.

“There is an active participation among the target population base in
the country in DIY home improvement projects. These projects range from
small house repairs to sophisticated and large-scale projects. The
popularity of DIY home improvement products and the penetration of this
concept is expected to rise in the country during the forecast period,” says
Tamal Saha, a lead analyst at Technavio for retail
goods and services research.

Buy 1 Technavio report and get the second for 50% off. Buy 2
Technavio reports and get the third for free.

DIY home improvement market in Europe: competitive vendor landscape

With the presence of both global and regional players, the DIY
home improvement market in Europe is fragmented. Manufacturers are
focusing on R&D with respect to products to meet the buying nature of
their target consumers, due to high rivalry in the market. During the
forecast period, the competition in the global market is also expected
to get stiffer with several price wars, product launches, M&A, and
strategic alliances. The profit margins are getting affected due to the
rising competition among the rivals.

Technaviois a leading global technology research and advisory company. Their
research and analysis focuses on emerging market trends and provides
actionable insights to help businesses identify market opportunities and
develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists
of more than 10,000 reports and counting, covering 800 technologies,
spanning across 50 countries. Their client base consists of enterprises
of all sizes, including more than 100 Fortune 500 companies. This
growing client base relies on Technavio’s comprehensive coverage,
extensive research, and actionable market insights to identify
opportunities in existing and potential markets and assess their
competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team
at media@technavio.com.