Cerca Ideabase

Industry

Company

Agency

Country

Prize

Year

Creative Concept

Type of content

Language

Level

Topics

Max's favourites

All Blacks All Undefeated

adidas All Blacks All Undefeated

We knew social would get stormed with conversation if they proved victorious, so we decided to plan for this seminal moment by tapping into the euphoria in real time. That's why we decided to do something the audience couldn't ignore: we changed the www.allblacks.com URL to wwwwwwwwwwwwww.allblacks.com - with each 'W' signifying an All Blacks win. (http://www.iris-worldwide.com)