DAY 18. Jack Vartanian

– english

About Jack Vartanian:

Since 1999, Jack Vartanian has created collections infused with a unique blend of tradition, sophistication and vanguard design. Vartanian’s passion for precious stones runs in his family. The Vartanian family’s gemstone business provided an early training ground for the designer. Jack began working in the jewelry business as a teenager, developing in designing jewelry at an early age.

His unique design perspective evolved as he traveled the world and immersed himself in the study and discovery of new stones. The result of his dedication to the craft is reflected in the brand’s timeless pieces designed for all occasions. Each piece of the collection is an object of desire that probes new ways of viewing timeless materials like gold, rhodium, black diamond, white diamond, emerald, ruby ​​and sapphire.

“My designs suit day and night and can be worn by a variety of women for any occasion,” states Jack Vartanian. The secret to Vartanian’s success for the past thirteen years is the confluence of classic and directional design.”

Jack was the first national designer to show – here and abroad – that Brazil has talent that goes beyond technique. He has a really authorial style, in tune with women´s desire and with global trends, but at the same time deeply faithful to his own style. I always know when I see one of his pieces. And that´s a rare thing for the jewelry here in Brazil. Other than that, I think his jewelry is sexy, daring, rock ‘n’ roll, without being childlike.- Vogue Brasil – Daniela Falcão (Editor in Chief)

Walking into the flagship Jack Vartanian boutique in Sao Paulo is a sensory experience that emphasizes the brand’s attention to design details. The French-Brazilian architecture firm Triptyque designed the space with clean, black lines and punctuated by a striking asymmetric staircase in the center of the store. Other retail locations include the Shops at Iguatemi in Sao Paolo and the Fashion Mall in Rio de Janeiro. The United States flagship boutique is located on Madison Avenue.

Jack Vartanian has loyal customers in Brazil and worldwide. His creative identity is not only admired by the most stylish women on the planet, but also by young Brazilian designers who, using his success as an example, decide to pursue a career in the high luxury jewelry business. Jack has driven the jewelry market in Brazil, becoming fundamental to its growth. – Harper´s Bazaar Brasil – Maria Prata.

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What is your impression about a brand called Brazil?

Is Brazil a brand? Yes, it is. The biggest question is whether this Brazil brand is being properly managed or not. Clearly not.

Brazilian people are happy, sensual, creative, friendly, fun. Brazil is sunny and tropical, but none of it works in a country with no infrastructure, no security, no professionalism and no planning.

I believe that the main cause of Brazil to work only partially is precisely caused by all this joy and animosity. It’s for thinking that everything is always fine, even when we have serious problems of corruption at all levels of the State and civil society. I say this because this is the origin of Brazilian impunity, since for the Brazilian everything is always fine. Moreover, a mark of the Portuguese language spoken in Brazil is the “everything is fine/ok” expression. This is one of the first sentences that a foreigner learns and repeats when he comes to Brazil or lives with the Brazilians.

Impunity is the cause of all ills, because if we did not have chronic impunity, investments in education, which is obviously the only solution for the development of a person or a nation, would not be diverted by corrupt politicians and businessmen and so we would have a conscious and educated society that would learn to manage and care for the brand called Brazil.