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During the month of January, the Wicked Local Media Solutions Blog explored different ways to help small business owners introduce their business to the community in the New year. A successful marketing strategy needs to incorporate different methods of sharing your message with potential consumers. We introduced you to four different marketing solution categories; digital, print, live, and direct mail. Each of these categories are designed to help you capture the attention of customers in your community. By using these strategies, and taking part in the 21st Annual Readers Choice Awards, you can help increase your business’s visibility and being more engaged with local customers.

If you’ve missed these, or any of our posts, here is January’s blog rewind.

In December, New Englanders got lucky. The bitter weather that we associate with the winter months was mostly enjoyable. There was barely any snow and temperatures were warm and mild. Some days, it felt more like spring than winter. This better than average weather was fantastic for businesses, because it encouraged consumers to visit stores in their community during the holidays. However, now in January, all of that has changed.

A customer testimonial can be a key asset in building a marketing campaign that will help you build relationships with potential consumers. If one positive review could help reach a handful of new customers, imagine how many customer testimonials could help your business. Having hundreds of loyal shoppers promote your business, is the ultimate display of consumer confidence. Winning a Readers Choice Award offers your business that visibility.

As a business owner, you probably have a mental or physical checklist of all the tasks you need to accomplish to keep your store successful. You have to manage payroll, take inventory of your products, and manage customer relations. Along with all the day-to-day operations that come with owning a store, you also need to create a marketing plan so your business can grow.

Customer testimonials can offer your business a chance to strengthen consumer confidence and expand the recognition of your brand in the community. A testimonial doesn’t have to be formattedlike an essay. They don’t have to be avideo message either. You can create simple and non-invasive ways to encourage customers to share their positive consumer experience with others.

As a business owner or manager, you are always looking for the advertising solution that will be the most successful way of introducing consumers to your brand. You may be compelled to look for solutions on your own, but that can be tricky. It’s helpful to have a guide to offer advice to build a modern marketing strategy that will work best for your company.

Advertising your business is a balancing act that requires you to rely on methods that are reliable and find new strategies that will attract a bigger audience. A business owner, or manager, needs to figure out what ideas will work and are given a small window of opportunity to do so. There isn’t much room for failure when there are daily and weekly goals that need to be met.

Every business owner looks to create a rapport between their business and their customers. You want to create a reputation as the place consumers can visit when they need a product or service. Although the quality of your service is very important, customer testimonials also help build the trust between your business and the community.

Building a successful marketing campaign for your business can be a challenging task. All of your efforts in advertising your company are designed to bring people to your store. Ads that run in print publications, clicked online, or posted on social media are aimed at making connections and building consumer engagement. However, sometimes, the best way to build a relationship is to personally introduce yourself to your neighbors.

Direct solutions offer creative ways for your company to communicate with potential consumers. It can be a simple postcard with your business’s contact information or a pamphlet that includes coupons to bring customers customers into your business. It’s a promotional material that inspires the recipient to interact with it.

When you open a business, your goal is to become the go-to resource for your community. You noticed that there was a need for a product or service in an area and you opened a store that would offer a solution to the neighborhood. But not every business caters to every customer. When you start promoting your store, you need to target the customers who will be most likely to visit your business.