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Maintain Chinese consumers brand loyalty for many Western marketers is not easy as it is not an inherent characteristic of Chinese culture, as some may suppose. Rather, Chinese consumers remain fickle because China has been in a fifteen year rapid rise of its socio-economic situation and where Western companies have entered China and started to Read More

Daigou sales — literally translated as ‘buying on behalf of’— is a channel of commerce where overseas shoppers buy on behalf of mainland Chinese buyers. A daigou sales can be anyone based overseas who shops for goods on a customer’s list and ships the goods back to China. In the context of Australia & New Read More

China’s cosmetic market has been experiencing significant growth over the past few years and retail sales in China are projected to exceed RMB 240 billion (US$ 36 billion) next year. Further, the market is forecasted to continue this growth trajectory for the next 5-6 years. The Chinese cosmetics market is arguably the most competitive given the large variety of domestic Read More

It is no secret that China is the world’s largest e-commerce market, thanks to the staggering amounts of money Chinese consumers have been spending online. According to China’s National Bureau of Statistics, online retail transactions in the country hit 3.877 trillion yuan ($589.61 billion) in 2015, a 33.3 percent increase from a year earlier. Read More

Screenshots of Clinique’s WeChat account. With many of their fortunes tied to Chinese consumers, global luxury brands are faced with a slowing economy, infeasible store expansions, and an increasingly sophisticated and traveling customer. Long holdouts, luxury brands in China are being forced to turn to digital as a source of growth in the domestic market Read More

WeChat has been the most popular mobile messaging platform in China, with more than 600 million users recorded in August 2015. In the Web2.0 era, consumers can’t be regarded as passive information receivers anymore, instead, brands should take efforts to engage with fans on social media platforms to keep the community running and growing steadily. Read More

Steven Hawking, a well-known theoretical physicist, becomes popular among Chinese community, especially younger generation, because he launched his first Chinese Weibo on April 18th, and gained over 1.8 million followers within one day. Up to 10th May, Hawking’s Weibo has attracted 3,778,244 followers with only 5 posts. This indicates that Sina Weibo is still an Read More

China has become the world’s largest e-commerce market for foreign brands. E-commerce is expected to make up 24.2% of total Chinese consumption and generated more than us$253 billion in sales in the first half of 2015 – over 10% of total retail sales during that period. It’s estimated that M-commerce (e-commerce by Mobile device) will Read More

Every Chinese New Year as people board trains, planes, buses, cars and mopeds to head home for the warmth of the family reunion, taking part in the largest human migration in the world. According to China’s Ministry of Transport, around 2.91 billion trips (2.48 billion journeys by road, 332 million by railway, 54.55 million trips Read More

WeChat- The release of the self-service Moments Ads platform WeChat- known for their strict stance regarding advertising access- is finally taking a more egalitarian posture. No longer will advertisers have to be in touch with WeChat’s sales team directly, but can now operate, manage and even top-up their Moments Ads accounts via a self-service login. Read More