Online political press kits are helpful in that the information can be kept up to date, and the information is easily accessible. The material can be added to its own section on the website or incorporated into the site contact page or linked elsewhere.

Traditionally, digital press kits are built into a series web pages where the goal is to sell advertising space on the site. Using that format on a campaign website is a little redundant, since you are not looking for advertisers, and the point of the site is to sell the candidate. Instead, focus on making the campaign press kit easily digestible information that can be easily downloaded and incorporated into media coverage about your campaign. [Read more…]

Most election campaigns are comprised of two parts – the primary campaign and the general election campaign. A primary narrows down the candidates of each party who seek a particular office. The winner(s) of the primary election go on to be listed on the ballot for the general election. It’s the general election that determines who ultimately wins the office.

Many local candidates make the mistake of waiting to start a campaign website. They may feel that they do not need one until the general election. Or they may not want to put in the investment until after they’ve won their primary. That can be a big mistake! Not putting enough effort early on can doom a candidate’s changes of political success. [Read more…]

Social media marketing has become an essential method of campaigning for political office. During the U.S. presidential campaign in 2008, the Barack Obama campaign team had harnessed the power of social media advertising to achieve victory. This was a phenomenon at that time. [Read more…]

Genuine links to your website from other trusted sites will improve its ranking. But don’t confuse links from trusted sites with link spam, link spam will eat up your time and budget and in the long run prove to be a waste of time. Concentrate your efforts on securing links that help people, links that add value, links that will help you over the long haul. [Read more…]

Online political press kits are helpful in that the information can be kept up to date, and the information is easily accessible. The material can be added to its own section on the website or incorporated into the site contact page or linked elsewhere. [Read more…]

If you’ve made the decision to be a political candidate in a local election, then you’ve probably asked yourself how to campaign in an effective way in spite of the fact that you’ve never run for office before. There really aren’t any well-kept secrets when it comes to local campaign strategies, and most of it comes down to working hard and doing the best job you can on the campaign trail. [Read more…]

WordPress as a free content management program has changed the way political candidates go about their quest for publicity using online resources. Unlike a while back, when you needed to pay a lot of money to professional developers of websites and content, WordPress will allow a political aspirant to create a website by himself, and manage it himself, for free. [Read more…]

Social networks are a great way to build your campaign’s brand. The more people you have following you, the easier it is to release messaging and quickly mobilize your supporters. I frequently get email from campaigns asking how to increase traffic to their websites, blogs and social networks. Here are 5 simple ways you can promote your campaign’s brand and build a reliable following online. [Read more…]

As the fastest-growing resource in politics, the Internet provides a cost-effective method to reach supporters and potential supporters. However, writing for your local campaign website is different than writing for print. Simply copying your local campaign print material onto your website limits the potential of online campaigning. [Read more…]