Kraft: An Influencer Marketing Success Story

Content is a great way to communicate value to consumers, but creating and distributing it by traditional means can easily break the bank. This case study details how a single influencer campaign delivered 3100% return for Kraft, at a fraction of the cost of traditional methods. Download the study to learn how you can achieve the same

Get it Here

Kraft Earned $1.3 Million in Media Value — Here’s What You'll Learn:

Content Marketing Challenges

Efficient Influencer Marketing Solutions

Key Tactics and Results from Kraft’s Influencer Marketing Program

For generations, Kraft foods have been beloved and familiar fixtures in America’s kitchens. In fact, 98% of all households in North America have at least one Kraft product in their refrigerators and cabinets. But as this food giant planned for growth in the 21st century, it needed a content marketing strategy that was both efficient in cost and effective for its market – a customer-base that increasingly turns to social media for entertainment and ideas. Traditionally, Kraft invested in recipes that typically cost food brands approximately $500 each to create. These recipes would be promoted, via conventional media buyers, through online placements that cost as much as $1/view.

Kraft sought a content trifecta: high-quality content that was less expensive to create, less expensive to distribute, and more effective in reaching its consumer markets.