Bharti Airtel launches mobile gaming destination 'Wynk Games'

Bharti Airtel on Tuesday announced the beta launch of ‘Wynk Games’, the latest OTT addition to its content portfolio.

Wynk Games is India’s first mobile app-based gaming destination to host over 2,000 games (including several premium and paid titles at no additional cost). It offers an exhaustive catalog of local and global games across genres such as cricket, sports, racing, adventure, cards, kids and puzzles.

Wynk Games is available for download at Wynk.in, and subscription is free for Airtel users. Non-Airtel users will have to pay Rs 29 in the app’s current beta phase.

“By subscribing to ‘Wynk’, Airtel customers can enjoy a host of games at no additional cost. These include games that are typically found as ‘paid’ elsewhere,” said Kartik Sheth, Airtel’s CEO (Wynk) in a media statement Tuesday.

According to him, though customers download various games for free, they often can only play a few levels before hitting locked levels and getting prompted to make coin purchases to continue. “Wynk Games does away with all these challenges and allows customers to enjoy complete games,” said Sheth.

Wynk Games, bundled with Airtel data packs aims to stimulate consumption of this category. Airtel has teamed up with Playphone Inc., a GungHo Subsidiaria and Softbank group company based in San Mateo, California. This alliance presents exciting opportunities for Indian developers as well.

Indian developers on ‘Wynk Games’ will automatically get published in countries where Playphone is present, giving them opportunities to expand their reach across other global as well as emerging markets, said Sheth.

Developers, he said, require only about 10 lines of code to adapt their app to Wynk Games’ subscription platform and can register online at developer.playphone.com.

“From music, to movies and now gaming - Wynk is now a full entertainment OTT brand. The market has shown tremendous response to Wynk services so far, thus building a compelling case for us to venture into the ever popular gaming category, the Airtel executive added.