MARKETPLACE ROUND-UP

GTE will extend its title sponsorship agreement with
the PGA Tour Byron Nelson Classic through 2002. Terms were
not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G
Mark Jackson and F Dale Davis have opened Player's Wear
International, Inc. The joint venture men's clothing store
is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A.,
Denise Gellene wrote that the timing of Gillette's new spot
featuring Emmitt Smith "is unfortunate" because the Cowboys
didn't make the playoffs (L.A. TIMES, 1/15).