“On a wedding day, the focus is rightly on the bride and bridegroom, which means that no-one sees the best man hurrying around behind the scenes, making sure all is running smoothly.

“Gone are the days of best men stitching the bridegroom up with a speech detailing their less than flattering list of exes and a stag do that ends with a night in the cells – today’s best men are the glue keeping their best friend’s wedding on track. It’s only right that we celebrate them as such.”