Posts Tagged ‘Creative Ideas’

Can’t Beat a Truly Creative Idea
Found this pic of a New Baby Congrats card – first it made me stop and look, second it put a smile on my face, third it made me thank the lord for creative thinkers who continue to make life better to be around. Enjoy!

OK GO’s new track ‘I Won’t Let You Down’ does everything but!
The American music group have created a strong reputation for highly conceptual, creative and visually interesting music videos that always leave you pressing re-play.

Ideas To Give AwaySpringwise recently ran an article about a fantastic site called ‘Ideas To Steal. Today’. The guys from who developed this site were stimulated by the thought that a lot great ideas never get up.

This Sunday marks the end of the Ballarat international Foto Biennale; so if you haven’t already paid it a visit, I recommend an excursion to our gold rush town to roam the streets, cafes and galleries for a tone of world-class photography. There is an extraordinary amount of work to cover, but the photography of Claudia Fährenkemper is definitely not to be missed. Read the rest of this entry »

We are proud to launch the new brand identity and packaging for TOM Organic.

The first and only range of feminine hygiene products accredited by the Australian Certified Organic organisation, all TOM products are 100% biodegradable, made entirely from organic cotton and free from chemicals, bleaches and synthetics. Previously only available in selected independent stores, our brand development work has helped TOM secure distribution in national retailers including Woolworths and Chemist Warehouse. The new packaging is on shelves this week. Read the rest of this entry »

Reversing stereotypes through personal brand story telling is how four Kenyan men, Gabriel, Benard, Brian and Derrik turned a simple idea into a viral campaign for charity. After watching Alex Presents Commando they wanted to tell their own story about African stereotypes in Hollywood movies. The video gives us a sneak peak into the lives of the Kenyan men, humanising their world and showing a different Africa, one that is filled with hope, laughter and kindness. It has been produced for Mama Hope who have released a series of personal stories from African nations to raise money for education and much needed community development.

Photographers Lucie & Simon have produced these beautiful images of how some of the worlds busiest places would look without people and cars. It creates a surreal world that is both calming and unsettling, but most interestingly this photography series shifts the focus. The landscapes depict places that thousands of eyes has graced over and stopped ‘seeing’. As designers we remind ourselves to really ‘see’ our environment, the mundane of the morning bus trip is filled with designers inspiration gold. These photos are a great reminder of the haphazard beauty of out surroundings. Read the rest of this entry »

The Kiwi Sceptics is part tourism campaign, part airline campaign and part dig at stubborn Aussies. The premise is to take Australians with unfavorable opinions of New Zealand and trick them into traveling across the ditch to change their minds. It is a lovely case of well executed brand story telling, twisting cliches and misconceptions, all told through the eyes of characters that are easily related to and reflecting stereotypes that are at times scarily honest (for an Aussie). The campaign is by Air New Zealand, but you would be forgiven for mistaking it for a New Zealand tourism piece, which is an interesting platform, leveraging creative brand positioning, Air New Zealand is promoting and supporting their own national identity, their own people and their own culture, which is a lot more than some national carriers some can boast.

The project is 22 years along the animals evolutionary path, each variation is a step closer towards Theo’s final goal, where his animals can survive by themselves on their beach environment. Each reiteration has new survival techniques. Allowing some to turn the other direction when reaching water or the sand dunes. Some have the ability to store energy in plastic bottles and some, to survive a storm by driving a peg into the sand.