Acoustic Expands Leadership Team Following Brand Launch as Largest Independent Marketing Cloud

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the appointment of Tim Shea as the organization’s first ever Chief Transformation Management Officer.

The executive appointment bolsters Acoustic’s C-Suite and furthers its mission to help marketers transcend the mediocrity in the marketing cloud landscape with modern tools, connected data, and a focus on marketing’s biggest problems. Shea joins an experienced team of industry veterans that pioneered AI in marketing and ran the business for years before Acoustic separated from IBM and formed the only independent, full scale marketing cloud entirely dedicated to marketers’ needs in July 2019.

In his new role, Shea will enhance operational performance across Acoustic’s workstreams and transform the way the company conducts business. Specifically, Shea will focus on further improving Acoustic’s current world-class systems and processes as well as attracting and retaining more top talent to help unleash the brilliance of the company’s 3,500+ global brand clients.

“Tim is responsible for Acoustic’s Transformation Program, which is a critical part of our growth strategy moving forward,” said Mark Simpson, Acoustic’s Chief Executive Officer. “His past experience streamlining operations and facilitating communications between departments to maximize business value makes him an important addition to the Acoustic team.”

“There are an overwhelming number of complex marketing tools available today, and Acoustic is filling a void in the industry by offering a simple, streamlined solution that focuses entirely on solving the challenges marketers face using open platform thinking,” said Shea. “I’m looking forward to overseeing Acoustic’s transformation as a standalone company with the market position, customer scale and proven technology to help marketers do their best work.”

Shea brings more than 20 years of experience in the technology and service sectors to Acoustic, most recently as Chief of Staff & Global Head of Corporate Development and Cost Management at Getronics BV and SVP & Chief Administrative Officer at CompuCom Systems, among other senior leadership positions.

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