Below – Listen to What One Association CEO Has to Say

Below – Listen to What Business Leaders Have to Say

Members are looking for ways to develop a competitive edge and succeed. As leaders, it’s imperative to offer training opportunities that produce immediate results. Generic, motivational messages have no place in this economy. Prospective and current members don’t have the time or resources to waste on events offering little, or no, immediate value. But if members walk away from each event with practical ideas, tips and tools guaranteed to generate rapid success, your membership will grow.

Individuals look critically at the cost/benefit of holding membership in your organization. Therefore, leaders must pursue proactive measures if they expect to retain and grow members during these tough economic times. Can it be done? Absolutely! With well-defined leadership, targeted member benefits and focused training, your chamber can help members weather these economic storms, and they will reciprocate with increased event attendance and dues.

A key component of membership Hinges on the Depth of Education and Training provided to members. Plain and simple, members are drawn to opportunities benefiting themselves and their business. Therefore, the caliber of programming plays a critical role in your organization’s long-term viability.

Training dollars are increasingly limited and available options are abundant. With multiple associations chasing a smaller number of membership dollars, smart chamber leaders will hone in on the immediate needs and issues of their members and work tirelessly to provide solutions. Your education and training events must be unmatched and are the linchpin to becoming an indispensable investment.