Columnist on Apple design, packaging and 'feel'October 1, 2003 - 21:36 EDTSF Gate columnist Mark Morford has written an article on the design, packaging and user experience of Apple's products. "This is what Apple does," he writes. "This is what they are known for and why their design team is so famous and why they win so many awards and why they engender such passionate devotion from their adherents and why Macs are still far, far superior to PCs and always will be. It's true."