Automotive

The YouGov automotive insights team studies the new, used and certified pre-owned market for luxury, upscale and mass market automotive needs. The Survey of Affluence and Wealth, our flagship study, offers and in-depth look at consumers in the top 10% of the economy in North America, Europe, Asia-Pacific (including China) and the Middle East. An abridged survey is also sent to a general market sample of consumers to provide detail on the full scope of the American market.

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What the world thinks

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At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands.

Global Sites

At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands.