Loving the People No One Else Will Love: It's a Commitment, Not A Contest

It’s not a bragging statement. It’s not an empty slogan. It’s not a catchphrase.

This is our operational model—our guiding principle. This is how we work and how your donations are invested. We actively look for unserved people, in the places where others won’t go, and together we serve there.

Sometimes needs go unmet because the situation is too dangerous—like in besiegedHaditha.

Sometimes it takes years to build the kind of local partnerships that provide access—like in recently liberated neighborhoods in Mosul.

Sometimes it’s because the situation is extremely complicated, and there are no easy answers—like Aleppo.

Sometimes it’s because people are living in places considered too rural, in villages that are too small, too remote—like the back side of Sinjar mountain.

Sometimes needs go unmet because the world has decided that some are not worthy—like imprisoned ISIS fighters or their widows.

And sometimes, like Libyan children in desperate need of lifesaving heart surgeries, it seems the world just doesn’t think about them at all.

There is need, of course, for massive organizations like the UN, who create temporary cities that house thousands of refugees in times of emergency. We aren’t needed where other organizations are already working. But so many people never reach camps—never even try.

In countries like Iraq and Syria, we can’t even talk in terms of “people falling through the cracks,” because frankly, the cracks are canyons.

We take calculated risks to serve these families because we believe they are no less deserving of love and practical help than those who reach the displacement camps. Parents, children, and grandparents shouldn’t have to brave all the bombs and bullets to come to us. We should go to them.

Preemptive Love Coalition was established because we saw a massive need in a difficult place that wasn’t being met—thousands of children in post-war Iraq needed surgery for complicated heart defects, or else they would die. The size of the need didn’t scare us off because you showed up—you said yes!