At the BYD stand during the Beijing Auto Show 2016 (Photo: FRED DUFOUR/AFP/Getty Images) More than 2 million electric vehicles may be on the world’s roads by the end of 2016, wrote the Guardian, citing data of the electric vehicle world database EV Volumes. That should be good news for electric […]

I recently interviewed Margaret Molloy, Global CMO and Head of Business Development, at global brand strategy, design and experience firm Siegel+Gale, for my CMO Insights Series (see here). In addition to having 20+ years of experience in marketing B2B firms, Molloy (@MargaretMolloy) has also become a leading influencer of CMOs on Twitter (see here for the full list of influencers), landing in the #6 spot of all top influencers on twitter. I followed up to get her insight regarding how she has been particularly effective at developing a strong social media presence; her thoughts are below.