Are Millennial Insurance Buyers More Likely to Listen to Millennial Insurance Agents?

September 11, 2017

When you are young, who are you more likely to listen to – one of your peers or someone older than you telling you what you should do?

Studies show millennials depend on their peers’ opinions when it comes to making purchases from reading each other’s social media posts to online product reviews on Amazon. Why would buying insurance be any different? This is a follow-up to our post How to Hire Millennials – and Make Them Successful.

If you are hiring millennial producers for your agency, one approach to their sales efforts is to educate their peers about misconceptions they have about insurance. Here are just a few.