Strategic Management

Strategic Management

Most software products are part of a larger product portfolio. Therefore, they have dependencies to strategies defined at the portfolio level or even at the corporate level.

Software product managers are typically required to provide product-specific inputs that help shape these higher-level strategies. At the same time, higher-level strategies define boundary conditions and objectives that need to be respected by individual software products.

To optimize success of their products, software product managers need to understand the rationale behind higher-level strategic management activities – and the levers they can pull to influence them.

The training is part of the internationally recognized training curriculum and certification scheme established by the International Software Product Management Asso­ciation (ISPMA).