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Seddon Homes buyers leap at chance to secure high spec features as standard

Posted on March 15th, 2011

A new homes development which has been selling ‘like hot cakes’ has more high spec features offered as standard than many of its competitors.

Inclusive features such as built-in wardrobes, burglar alarm and turfed and fenced gardens are leading buyers to choose Seddon over other developments, said Denis Maddock, sales and marketing director with Seddon Homes, developer of The Hop Yard at Sandbach.

A recent survey revealed a long list of such features was offered only by Seddon, within the standard selling price. Denis believes this high specification, together with the strategic location of The Hop Yard within easy walking distance of the town centre, are key factors in the continuing success of the site.

Nearly half of the 41 homes at The Hop Yard sold within the first six months after the release of the development last year. Sales have continued steadily despite the harsh winter, and now only 15 properties remain.

Offering a mix of three and four bedroom homes, the development caters for a wide-ranging target market from single first-time buyers to families with children, and more mature couples. Each property’s kitchen is complete with a stainless steel hob and oven, integrated fridge freezer, washer dryer, and Karndean flooring. The main bedroom has built in wardrobes. The gardens are turfed and full fencing in the rear gardens, an external tap and fitted burglar alarm.

Denis said: “The Hop Yard’s success is proof that these properties have the specification buyers now expect as standard. “Our properties offer better value for money. Buyers don’t have to find money for basics. They save thousands of pounds by having high quality essentials fitted as standard and can start getting on with their lives as soon as they move in. “We believe we have the recipe right and have shown that even in a difficult market, the right kind of property still sells, and quickly.”

He added: “Our properties also came out at best value for money per square foot.” Built at Chapel Street, on the site of a former brewery, the architectural style of the Hop Yard complements existing nearby properties, and the development is close to schools, shops and all local amenities.