THE ADVERTISING INDUSTRY’S VERSION OF HOLLYWOOD WALK OF FAME

The ICEE Bear was inducted into the 2015 Madison Avenue Advertising Walk of Fame on Monday, 9/28. Founded in 2004, the Madison Avenue Walk of Fame honors excellence in advertising including Brand Mascots and Brand Slogans.

The announcement was made at the NASDAQ building. ICEE Bear, SLUSH PUPPiE, other nominated and past winning Mascots lined up on the NASDAQ podium for the closing bell ring. A plaque will be permanently placed on Madison Avenue between 42nd and 50th streets. Flags featuring previous Walk of Fame winners line Madison Avenue during Advertising Week. ICEE Bear will be featured on one of these flags for years to come.

It is an honor to be nominated amongst these iconic brands. We are even more excited to win!!! … A big accomplishment for our company and the ICEE brand! says Susan Woods, VP of Marketing for The ICEE Company.