mobile analytics

Mixpanel laid off 18 people yesterday, representing less than 10 percent of its 230-plus person team.
“This is obviously a deeply tough decision,” said CEO Suhail Doshi. “By no means do we intend to hire people only to let them go … We’re very sorry that it happened.” Many other startups are also cutting costs by cutting their headcount.
The news was… Read More

Yet more consolidation is happening in the world of analytics. Today Israeli web analytics and traffic measurement startup SimilarWeb announced that it has acquired Quettra, a provider of mobile analytics and measurement tools founded by Ankit Jain, the former head of search and discovery in the Google Play store.
Quettra was a relatively young startup. It only came out of stealth last year… Read More

MoEngage, which provides user analytics and automated mobile marketing for some of India’s biggest mobile apps, is setting its sights on the rest of the world. The company announced today that it has raised $4.25 million in Series A funding, which it will use to target new customers in the U.S. Read More

WizRocket, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding from Sequoia Capital India and returning investor Accel Partners.
The Palo Alto-based startup will use its fresh capital to launch an API for developers and a new engagement platform. Along with a previous seed round from Accel, this brings… Read More

Freshly launched, AppCam is an SDK that allows Android developers to capture videos of user activity in their apps. The startup says AppCam is the first such service developed especially for Android, though several similar products already exist for iOS, including Appsee, LookBack, and Watchsend. Read More

Mobile analytics and marketing firm Localytics has raised $16 million in a Series C round led by Foundation Capital and including existing investor Polaris Partners. The new funding is going to help the firm grow its international presence, and will also be used to help it build out its team of experts and library of content for helping its customers make sense of their engagement and… Read More

Israeli startup Appsee says it’s taking a different approach to mobile analytics.
I wrote about the company more than a year ago under its old name, UserVOD, when it focused on making video recordings of mobile app user activity. Now the company is launching a broader iOS analytics platform, where user recordings are just one feature. Read More

Berlin-based mobile ad and app analytics startup adeven today announced that it has raised a $4.3 million Series B funding round, provided by Capnamic Ventures, Iris Capital and existing investor Target Partners. The company plans to use the funding to help it continue to expand its product offerings, with the ultimate goal of focusing on the new metrics dealing with long-term engagement… Read More

Latest Crunch Report

Keen, a mobile analytics startup co-founded by former Google Analyics employee Kyle Wild, announced a $750,000 series A investment from 500 Startups, Data Collective, SK Ventures, Cloud Power Fund and several big name individual investors, including Dropbox investor Pejman Nozad, PayPal investor Jared Kopf and TechStars managing directors Nicole Glaros and Jason Seats. You can find a full list… Read More

Apsalar, a San Francisco-based mobile analytics startup, is giving developers more precision in how they target their users.
The company is launching something called “Advanced User Segments” today. In plain English, that means that developers can change the way their app works or send targeted promotions to consumers based on how valuable or engaged they are in the app.
An app… Read More