When I was a kid growing up in Baltimore, we had a chain of electronics and appliances stores called Luskin's. Jack Luskin was the seemingly affable company spokesperson and made himself known as "The Cheapest Guy in Town."

Sometimes auditioning for a job and not getting the voiceover gig doesn't mean not getting a gig. I recently was asked by Jeff Kelley of Kelley to submit an audition for an explainer video he was working on for one of his best clients, Dodson Property Management. I didn’t get the job.

So many of the issues I see in business, and in life, are caused by the violation of a single principle; one, that if it were really adhered to relentlessly, would change the world. It’s so simple to understand, and quite easy to practice when you know how. When followed, it makes life easier, better, more predictable, and more enjoyable, and less stressful.