Just in time for the cold weather to hit, Uber's food delivery service has launched in Rochester.

UberEATS has started delivering restaurant fare from places like Dogtown, The Distillery, Marty's Meats and Playhouse & Swillburger.

The available delivery area covers downtown as well as the University of Rochester, Rochester Institute of Technology, South Wedge and Upper Monroe neighborhoods, but may expand over time, according to an UberEATS spokesperson.

A map of the initial delivery area for UberEATS in Rochester.(Photo: Provided by UberEATS)

Like Uber, the UberEATS app has variable pricing for its services. The standard fee for delivery in the Rochester area is $5.99, regardless of the size of the order, but the pricing goes up when there are more orders in an area than drivers to deliver them. An arrow on the app alerts customers to the additional fee.

The delivery driver may be tipped and rated via the app, a practice that is standard in the Uber app.

To order, download a free standalone UberEATS app and log in. Find a restaurant, select items from the menu and pay with the card on file with the app. Customers can follow the app as the order is picked up and delivered.

Rochester is the third city in Upstate NY to get UberEATS. It also is available in Buffalo and Syracuse.

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Food delivery has become a trend over the past several years. Restaurant delivery through GrubHub has been available in Rochester for a few years. Since the summer, Instacart has rolled out delivery from Wegmans, Price Rite, Costco and Tops Friendly Markets.