Diary: Joseph still an influence, long after leaving adland

Joseph's story of his long-running battle with a client alleged to have
swiped his creative work while he was battling manic depression has
already prompted enquiries from council executives in his native
North-East. They want to know how they can benefit from some of his
unconventional marketing ideas.

Now, Joseph has even found his book getting reviewed by the online
fanzine of his home town football club, Middlesbrough.

Boro, like its most ardent devotee, has had its ups and downs. But, as
the fanzine points out: "Chris has suffered more than even the average
Boro fan."

Around the club, Joseph is best remembered for what happened when its
former Brazilian star Juninho agreed to re-sign.

Graham Kelly, then the FA secretary, had thought the prospect so
unlikely that he said he would walk to Middlesbrough to see him
play.

Under pressure from Joseph, Kelly kept his promise, walking 184 miles
from his home in Peterborough and raising money for mental health
charities.