How does Prisma Work?

Prisma manages every step of the campaign lifecycle – from planning and buying to reporting and reconciliation, helping agencies achieve more through a streamlined workflow. Prisma provides a direct line of communication to your publishers through its publisher platform Prisma for Sellers, enabling you to execute supplier processes and transactions 100% electronically. Additionally, you can manage your cross-channel media campaigns all within a central location, including display, video, mobile, search, social and more – with the ability to analyze, optimize and report holistically.

With an agile release cycle, Prisma is constantly leveraging new technologies and media opportunities to help agencies lead their clients to success in a rapidly evolving ecosystem. Integrations with data providers, ad servers, and partner platforms allow you to customize your tech stack with all your preferred providers accessed in a single interface.