For 2019, we’re getting more focused on people who are working their way up in social media marketing, who are ambitious and creative, cares about their community and who is a go-getter action taker.

Objectives – Set some objectives for your community. What do you want to accomplish with it? How will you know you have achieved them?

For 2018, our objectives included putting out the podcast consistently, starting a Facebook community and creating Facebook livestream.

For 2019, we want to double our podcast downloads per episode, double our CTC Facebook group by March and launch a digital product that will help our community members reach their goals by Q2.

Strategies – How will you support the people you serve? What services, coaching, webinars, and online training will you offer?

For 2018, we focused on the podcast episodes and some Facebook livestream training.

For 2019, we want to focus on a coaching or mastermind service or mentoring and bi-weekly livestream training to widen the audience.

Tactics – What channels of communication will you use to connect with your community? One-on-one conversations, speaking at conferences, online campaigns, social media, etc.

For 2018, we used social media promo on Twitter and Facebook, promo on our personal pages, a wide distribution of the podcast and a speaking opportunity – Houston Social Media Day for Blog Elevated.

For 2019, we’ll use strategic Facebook Ads with the most helpful content, including worksheets and downloads from email and Messenger and do pop-up free livestream trainings.

Your implementation should include a timeline, budget and allocate the people and other resources to each task. If it isn’t on your calendar, it is not going to happen, so be sure to get everything on a calendar of choice.

Also, make sure you measure your success by looking at your numbers.This measurement should match with your Objectives.

Other Episodes You Might Like

Tools, apps, and links mentioned:

Take Action

To instantly get the GOAL POST Worksheet, add your name and email address in the form below. This will also sign you up to receive notifications when we go live with our podcast (for more information that will help you grow your online tribe) and then you will be automatically redirected to a Google Drive page where you can download the worksheet. If you are already on our email list, it won’t add you again 🙂

How to reach Kami:

If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat.

How to reach Madalyn:

If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar.

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We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or just click the “Join Our Free Community” below to head straight to Facebook (shhh. The codeword is ACTION)!