Nikhil Madhok has currently been elevated to the role of Business Head of Star India’s second GEC Life OK from the Marketing Head of Star Plus. The broadcaster has also elevated Sumanta Bose to the Business Head of the Bengali channels Star Jalsha and Star Jalsha Cinema from the Marketing head of the same channels earlier

A simple yet effective indicator of the fact that PR Tool is increasingly getting used by brand custodians across industry verticals is by gauging the growth of Earned Media space usage dedicated to a brand across editorial/news & views formats

The upward revision is because of a steep increase in spends on TV during January-June 2015 by 20.6%. This growth rate is likely to extend to the second half of the year too. Such a high growth rate is unprecedented and has not been achieved in the last 5 years

Deepak Jolly, currently Vice President, Public Affairs & Communication has been entrusted the responsibility of setting up a new function within the Company which will promote its growing portfolio of niche brands within the franchise bottling territories

After Europe, Google is facing fresh anti-trust allegations of manipulating search results apart from imposing discriminatory conditions on advertisers in India. As part of CCI probe, 30 companies including Flipkart, Facebook, MapMyIndia, MakeMyTrip, and Nokia had submitted their responses to the CCI