EpicVue

EPICVUE + EKR

Going to market for the long haul.

OVERVIEW

In-vehicle satellite TV for trucking fleets. It’s not every day you launch a product and service that changes the entire dynamic of an industry. EpicVue required a revolutionary start. A new brand launch. Creative campaigns. An industry-shocking website. And marketing initiatives to drive growth right out of the gate. They chose EKR to do it all. Vroom. Vroom.

Research & Targeting

Naming & Brand Architecture

Positioning & Messaging

Identity Design & Style Guide

Website Design & Development

Marketing Strategy

Marketing Collateral Design

Photography

Trade Show Exhibit Design

RESEARCH & TARGETING

Fleet managers and their various personas deal with a lot in an industry that struggles with recruitment and retention. Our strategists discovered their needs and how to place EpicVue front and center as a solution.

BRAND ARCHITECTURE

Eyes set on the long game, EpicVue delivers many services and products. We’ve developed the architecture for their brands to exist in a unified, targeted architecture that’s prepared for current and scalable brand recognition.

POSITIONING & MESSAGING

What is EpicVue really selling? Our discovery: Quality of life. It’s what fleets need to provide their drivers. It’s what EpicVue has to offer. After positioning EpicVue in the market, we developed in-depth messaging to speak effectively to each target.

Home away from home.

That’s downtime well spent.

Don’t bother me, I’m parked.

Take in a movie, in the middle of nowhere.

Surfing for the landlocked.

Don’t get stuck watching someone else’s show.

Finally enjoy required downtime.

Court-side seats in the back of your cab.

Be remote and stay connected.

On the go with HBO.

LOGO DESIGN

Through our extensive process, we named EpicVue. A mix of entertainment, timelessness and professionalism, we then created a logo to match the brand’s position as leaders in the industry.

IDENTITY SYSTEM

Let’s get the brand out there. Marketing collateral has to be consistent. We created an identity system to support the EpicVue sales team in their ongoing prospecting.

STYLE GUIDE

When you’re selling and marketing to multiple channels, success depends on execution. EpicVue’s style guide keeps everybody on the same page. Build that brand equity.

WEBSITE DESIGN & DEVELOPMENT

Now to bring the story to life online. Our writers and designers combined powers to develop a user experience strategy focused on brand awareness, objection resolution and lead generation. One challenge we overcame was how to educate an industry that needed to understand the science behind the offering. In the past, entertainment in the cab seemed to present a safety hazard for fleets. Now EpicVue is saying premium entertainment for truck drivers means rejuvenation and more focus. As part of the strategy, we highlighted a video from Anna Akbari, Ph.D., who helped us develop an engaging video explaining the science behind TV and how it improves the performance and quality of life of drivers.

That experience page and the rest of the site design set the stage for our development team to create a website on a content management system so that it’s easy to update relevant content. The site also includes a lead-capture form that designed to qualify leads, making the EpicVue sales staff’s lives easier. The site performs well and helps EpicVue as a validator and a powerful prospecting tool.

MARKETING STRATEGY

Our clients come to us for that big win. Because EpicVue targets fleet companies, they knew who to contact. The challenge was how to make an impact. We developed a marketing strategy to use an innovative direct video mailer that made it into every decision maker’s hands. EpicVue hails this initiative as its most profitable campaign to date.

COLLATERAL & ADVERTISING

The trucking industry is a tight-knit community when it comes to publications. We’ve helped EpicVue with print and digital advertisements that compel the right audience to act. As part of our marketing campaign, our writers and designers have created print collateral for EpicVue that plays well with digital campaigns, pivoting as trends in the industry change.

TRADE SHOW PRESENCE

Our philosophy on trade shows: If they aren’t a new experience for attendees, they aren’t worth it. From a Game of Thrones booth to a NFL Sunday Ticket, miniature football field event, we design trade show experiences for EpicVue that the entire industry remembers.

“EKR is our agency. We don’t take any strategic step without consulting them. They helped us find ourselves as a company and our place in the market when we were just beginning. They help us make adjustments. And their persistent execution makes them an indispensable partner as they’ve helped us grow year after year. ”

– Lance Platt, CEO — EpicVue

Results

EpicVue understands that marketing initiatives and business growth go hand in hand. As their strategic and creative partner, we’ve helped them increase their customer base year after year.

FX Networks

More than 60,000 posts within hours of launch.

BetterBody Foods

Infuse brand nutrients for tasty results.

Rustico

Transforming leather into lifestyle.

Google

From Silicon Valley to Silicon Slopes, EKR is the agency for brand starts, pivots and turns. We establish market share and accelerate growth for brands that are finding their first voice, that need to make a course correction, or that require a wholesale turnaround.