How Global Corporations Can Work with Startups

A Strategic Guide for Open Innovation

Modern Corporations are in Trouble

According to a report by Constellation Research, 52 percent of the companies in the Fortune 500 have gone bankrupt, been acquired, or ceased to exist in the last 15 years.

Startups are Thriving

While corporations are sitting around thinking about ideas, startups are taking them to market. This seems more about corporate failure, than startup success. According to David S. Rose, CEO of Gust (in Forbes), over 50,000 startups received funding from capital investors, not to mention the thousands more who received angel funding or were founded. Altogether, startups raised 47.3 billion dollars in venture capital alone in 2014 (CB Insights). Even more surprising: over 240 startups worldwide have raised $100 million rounds since 2012 (CB Insights).

Open Innovation Evolved

Our new approach to Open Innovation is the key to consistently executing your innovation strategy to drive strategic growth and prevent disruption. It involves leveraging startup ecosystems and best practices in scaling quickly to drive incubation and execution outside the walls of your organization to ensure success.

This in-depth white paper covers:

What open innovation is and why it works

Why working with startups is vital to your corporate innovation program