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Why your social media is like Harry Potter

How did Harry Potter get to Hogwarts School of Witchcraft and Wizardry? He walked straight through the wall at Kings Cross station to reach platform nine and three-quarters, where he caught the Hogwarts Express.

That’s not just a useful answer in a pub quiz. It’s a bit of marketing advice.

I’ve said it before and I’ll probably say it again – all marketing is about objectives (otherwise, you might just as well sit there twiddling your wand and drinking Butterbeer).

What do you want your friends, fans and followers to do when they see your updates on your social media platforms? Usually, it’s to drive traffic to your website or blog.

If that’s the case for you, then remember to include your links from time to time, mixed in with your ‘social’ updates of course.

That way, your friends, fans and followers can click straight through from your updates to your landing page – because that’s where the magic happens.

I've noticed a decline in engagement on social media. You have to fight harder for what you get. It seems that people are not as enamoured with it as they once were and they are also becoming more sophisticated, gravitating towards the truly influential users. Quality over quantity.