Simon-Kucher Global Pricing Study

Simon-Kucher Global Pricing Study

In our Global Pricing Study, we regularly ask executives and managers across all major industries worldwide for their views on hot pricing topics, the competitive environment, profit outlooks and recent trends. The unique study is the largest survey of its kind and each edition reveals new and surprising insights.

Global Pricing Study 2016

About 2,200 executives and managers of companies from 25 industries and over 40 countries participated in the 2016 edition of the Global Pricing Study. This year, the survey focused on Digitalization, which for the respondents represents both an opportunity and a threat. While sales are believed to grow thanks to digital technologies, many companies see big risks for prices and margins, if not managed well. Read more about the study’s key findings here, or request the full study.

Previous versions of the Global Pricing Study

TheGlobal Pricing Study 2014reveals that 72 percent of all new products flop, mostly because high price pressure, price wars, or low-cost competition make it impossible for companies to achieve the prices they want for their innovations. Still, there is broad agreement that launching new products is the principal way to overcome profit and price pressure. Top insight: Companies whose innovations succeed in difficult environments integrate marketing and pricing into their processes from the product inception onwards. Read all about it in our free eBook, Profitable Innovation,or request the full study.

TheGlobal Pricing Study 2011shows that 68 percent of managers use the inflation rate as a benchmark for their price increase targets. Consequently, they only increase prices below or in line with inflation rates. This is a high risk for their profits, because the majority of companies do not achieve their price increase targets. So they not only set the bar low, they also fail to jump over it. The result: Profit erosion. Take a look at the key findings.