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Tech for Direct: The Renaissance of Premium – NYC June 5th

Real-time bidding changed everything about how remnant inventory is bought and sold, and was responsible for dramatic efficiency gains for both advertisers and publishers. But we haven’t had the same level of a technological shift for the biggest piece of the pie for premium publishers: direct sales. There’s nothing efficient or advanced about sending spreadsheets back and forth, but until recently there wasn’t another option. With the rise of programmatic direct there’s finally technology that’s making direct sales sexy again, but is the industry ready for it?