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The 2018 Gerber baby is Lucas Warren, a 1-year-old from Dalton, Georgia who is the first child with Down syndrome to be named a Gerber baby since the contest's start in 2010.

"He's very outgoing and never meets a stranger," Lucas's mom, Cortney, told TODAY Parents. "He loves to play, loves to laugh and loves to make other people laugh."

The winning photo of Lucas, submitted by his mom, Cortney Warren, to the Gerber Spokesbaby contest.Gerber/Cortney Warren

Cortney Warren said she entered the Gerber contest on a whim, after a relative pointed out an ad seeking submissions. After posting a photo of Lucas on Instagram using the contest's hashtag, Cortney and her husband, Jason, received the news that their son had been chosen from more than 140,000 entries to be the 2018 Gerber Spokesbaby.

"Every year, we choose the baby who best exemplifies Gerber's longstanding heritage of recognizing that every baby is a Gerber baby," said Partyka. "This year, Lucas is the perfect fit."

"We're hoping this will impact everyone — that it will shed a little bit of light on the special needs community and help more individuals with special needs be accepted and not limited," dad Jason Warren said. "They have the potential to change the world, just like everybody else."

Lucas, 1, with his parents, Cortney and Jason Warren.Gerber/Cortney Warren

Katie Driscoll is founder and president of Changing the Face of Beauty, a non-profit organization committed to advocating for equal representation of people with disabilities in adverting and media. Driscoll says brands like Gerber have the power to change the future of the disability community by valuing the minority as a consumer in their advertising.

"We believe if brands represent children with a disability, they are communicating their value to our society," said Driscoll. "Moves like this move us closer to a more inclusive world."

"He may have Down syndrome," said Cortney Warren of her son, "but he's always Lucas first."Gerber/Cortney Warren

Cortney says she hopes her son will be seen not only as a baby with Down syndrome, but also as a funny, energetic child who loves music and socializing.

"He may have Down syndrome, but he's always Lucas first," said Cortney. "He's got an awesome personality and he goes through the milestones of every child... we're hoping when he grows up and looks back on this, he'll be proud of himself and not ashamed of his disability."