Over 3.5 million people experience homelessness each year…23% are U.S. military veterans.

The Sock-it-to-Em Sock Campaign was launched in 2011 by Sue Lee, CEO of EQ Media and creator of “I Believe in Me!” When the entrepreneur recognized how many Americans face the harsh winter cold and dampness with inadequate protection for their feet, she asked her friend Phillis Shimamoto to join her in 2012 to form Sock-it-to-Em and began soliciting fellow small business owners, churches, businesses and the local media to pitch in.

The Sock-it-to-Em Sock Campaign aims to cover the feet of as many of those in need as possible before each new year. Their motto is, “We’re taking socks to the streets!” Anyone in any location can participate by donating socks, becoming a Sock Ambassador or just sharing information about The Sock It To Em Sock Campaign on social media or through email.