Data science is a young and rapidly expanding field, but one which has already experienced several waves of temporarily-ubiquitous methodological fashions. In this paper we argue that a diversity of ideas and methodologies is crucial for the long term success of the data science community. Towards the goal of a healthy, diverse ecosystem of different statistical models and approaches, we review how ideas spread in the scientific community and the role of incentives in influencing which research ideas scientists pursue. We conclude with suggestions for how universities, research funders and other actors in the data science community can help to maintain a rich, eclectic statistical environmentShow more