They created an infographic recently that compared the rising photo-sharing network against Facebook, taking a close look at the metrics that really matter – growth, adoption rates, engagement, reach, and more.

We’ll break down the Instagram vs Facebook debate even further for you.

Here are the 5 points you should think about the next time you allocate your social media budget, because it might just change the color of your bottom line.

1. More Room for Growth

Although 2004 might not seem like that long ago, Facebook is the oldest major player in social marketing today. And that means a few things.

Unfortunately, not all of them are good.

Just like a rising economic power can only post dramatic growth for so long, Facebook’s running out of new users to sign up. And more to the point for you, the social marketer: organic reach just isn’t yielding what it did even a few years ago. In fact, Facebookorganic reach has gone down by60% since 2012.

That’s a lot of fans who won’t see you content unless you pay to promote it.

3. Less Competition

And luckily, those advantages are still available to advertisers bold enough to run their ads on Instagram.

Because right now – in late 2015 – just 36% of marketers are active on it. That’s well under half.

Facebook, on the other hand, is almost at full capacity. 93% of marketers have a presence there.

Frankly, you should too. Just remember it’s not an innovative new platform. It’s an established older one – something we’ve all seen and heard before. There’s no room for a lightning ascent there.

Small and nimble start-ups can really benefit from this. When you don’t have to reorganize an entire marketing department around a new platform – the burden of the bigger orgs – it’s easy to be an early adopter.

Now, it might seem like we’re advocating Instagram – and we are – but we’re not putting down Facebook to do it. It’s still the most important social network to be active on for good reason. And if you don’t have a business page there yet, make one yesterday.

But you shouldn’t ignore Instagram either. And while overtaking Facebook may take a very long time – if it ever happens at all – diversifying your social networks makes just as much sense as diversifying your stocks.