Budweiser Goal Labs

Budweiser goal labs was a massive project spanning a few months. Following the success of the Budweiser Redlight, Budweiser wanted to explore the idea of creating more original products and executions, while allowing fans to vote for the ones they wanted to see the most. Thus every month 3 ‘innovations’ were created and posted on the goal labs site, with still images and 3d animation video clips to better describe them