Strategic Public Relations Campaigns

Being able to craft public relations strategies that bring results means knowing how to think like a journalist, having a solid foundation in business principles, being creative and knowing the value of client service and teamwork.

At ECPR, we pride ourselves in having the background, training and experience to make us a great public relations firm.

Clients come to us with a variety of opportunities that need to be capitalized upon or problems that need solving—they may have a new service line that needs to be promoted, need ongoing public relations to build their bottom lines or face a crisis that has brought media to their front steps.

Our first step is determining what our clients’ goals are and how to measure success—in other words, we need to know when we have a win. Then we craft messaging, often using sophisticated opinion polling and research, that will motivate people to do what our clients need them to do—buy a product, go to an event, use a service.

With goals, metrics and messaging in place, we have what we need to execute flawless, measurable, effective public relations campaigns. Whatever the challenge, we can help.

In Action

Starting with the Google Fiber announcement in Austin in 2013, ECPR has assisted Google with ongoing strategic public relations support throughout the state of Texas, including educational events and major press conferences with city and state officials.