The new face of Proactiv, Justin has also joined forces with Etoile Nation Beauty to launch “My World,” a unisex fragrance slated to hit Wal-Mart stores on Black Friday. (The $10 scent, embedded in resin, comes in four different, mix-and-matchable designs of dog tags and wristbands, with top notes of bergamot, lychee, an pomegranate, a heart of cedar glimmers, and a drydown of musk, according to WWD.)

Add a bright, glittery, Bieber-inspired line of Nicole by OPI nail polish aptly titled the “One Less Lonely Girl Collection,” coming out in December and January at Wal-Mart (then Sears, Target, and ULTA), and seriously, what’s next… fashion? (Actually, just wait. That’s coming.)

To get a firsthand look at Bieber mania (OK, fine, I’m guilty), I will be joining a host of giddy beauty bloggers tonight at the Proactiv VIP suite for his L.A. concert at the Staples Center. Stay tuned to Twitter @Proactiv and #ProactivVIPSuite for real-time updates!

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