Qatar Investment Authority :

When Qatar Investment Authority announced that they were looking to have their branding revised, I was commissioned by a Qatari creative agency to generate a few possibilities that they could present to the company.
First of all I decided on the colour palette – I ended up choosing maroon which is a colour of Qatari flag, and gold, which clearly signifies luxury. As for the logo itself, I really wanted to draw inspiration from arabic tiles and traditional architecture. I decided that I need to combine the modern spirit of Qatar with its tradition – I felt like a company of such magnitude should be closely associated with the country of its origin.