Vintage Strawberry Shortcake Dolls

Vintage Strawberry Shortcake Dolls are collectible dolls produced during the 1980s.

History & Description

Strawberry Shortcake is a licensed character owned by American Greetings Corporation Inc., the world’s biggest publicly traded greeting cards company.

The character was initially used in greeting cards and was designed by Muriel Fahrian in 1977 during her time as a greeting card illustrator in American Greetings’ Juvenile & Humorous card department. In the late-1970s, Fahrian was commissioned to design a whole catalogue of new characters and the line expanded to include posters, dolls and other products.

The majority of the characters were designed prior to the release of the first Strawberry Shortcake TV specials in 1980 but were not released as dolls until the mid-1980s.

Guide for collectors

While vintage Strawberry Shortcake dolls are occasionally sold through national auction houses, records show that the most valuable items are sold on eBay.

The price of a doll is determined by its rarity, popularity and condition. Collectors should look out for vintage Strawberry Shortcake dolls that are sold in their original casings or boxes, as these are usually in the best condition and, as a result, are the most valuable to collectors.

There are numerous websites that are a great source of information for Strawberry Shortcake collectors. A few good examples include; Strawberry Central, Strawberry-Shortcake and Ghost of the Doll.

Notable auction sales

On April 16th 2012, a vintage Strawberry Shortcake Banana Twirl doll, in its original box, circa early-1980s, was sold on eBay for $479.

On March 3st 2012, a collection of fifteen vintage Strawberry Shortcake dolls, all in their original boxes, circa eatly-1980s, was sold on eBay for $400.

On February 24th 2012, a collection of twelve vintage Strawberry Shortcake dolls from the 1982 Pet Series, all in their original boxes, was sold on eBay for $380.