The Pink Elephant School of Kind Business™

A business school for sensitive people doing good work in the world

The School of Kind Business™ is currently being reimagined by a new teacher who is brilliant and who is a friend and a School of Kind Business alumna, and it’s going to be so great. Sign up below if you’d like to know when the new doors are re-opening.

Small business can be a powerful force for kindness.

I first offered a beta version of Pinkprint (The Pink Elephant School of Kind Business’ predecessor), sharing my “unformula business planning formula”, six years ago. In the years since, it helped so many self-employed people in helping professions to re-design their businesses to be more supportive of them, to be sustainable, to be even more kind.

I created this curriculum because I saw the need for it — so many of us have been socialized to give but not receive — and wanted to respond. I wanted to contribute to a new economy, separate from patriarchal paradigms. Small business is a powerful, creative force. I wanted to make something new with you.

But this work was never meant to be my forever work. It’s ready for a new teacher and new creative energy. And, happily, the new voice for Kind Business appeared right when mine quieted. I want to tell you all about her…

But first, let me tell you a little bit about the School of Kind Business curriculum.

Because it seems to be the goal of a lot of business/marketing coaching programs, I want to be clear that School of Kind Business has never been about “making six figures.” It’s about making whatever you need to feel truly supported. It’s about making enough.

You can be quiet and gentle and kind, and also have a business that makes money.

The aim of School of Kind Business is to support you in creating a business that helps you work less, earn more, and serve your clients whole-heartedly (because your well is full)… even if you wouldn’t call yourself “sales-y.”

It’s about building a holistically kind business. And it’s about true wealth.

School of Kind Business Curriculum covers:

>Getting back in touch with what you love about your work
>Learning exactly how much you need to make
>Dreaming up your ideal schedule for work and the rest of life
>Creating a specific-to-you plan for sustainable pricing
>Finding clarity around your niche market, the people you, personally, are meant to serve
>Determining the care you can give for free (I know how generous you are!)
>Your New Packages ~ Envisioning a service menu
>Your New Product ~ Planning for passive revenue
>Delighting Clients
>Giving Back
> Learning what specific elements to include in your website so it does your selling for you
>A checklist of marketing ideas that you might even find fun

At the end of the exercises, you’ll have your own Kind Business Plan™, a bag full of marketing ideas, and a to-do list for tackling them in a non-overwhelming way.

Who is this program for?

The learning material was designed for business owners who are a lot like me (and Pamela — I’m so excited to introduce her).

You are a solo-entrepreneur and your business is service-based

You probably identify as an introvert (but extroverts are also so welcome… sometimes extraverts feel introverted about marketing)

You love your business, you’re just not in love with your business right now

You are not making enough money – especially given how much of yourself you’re putting into what you do

You don’t really like the idea of marketing or selling… you want to spend your time doing your good work

You are TIRED… tired of worry, tired of not taking care of your body, tired of tiredness

You’ve secretly wondered if only more outgoing (aggressive?) people are cut out for financially successful self-employment

Who isn’t this program for?

Like all good things, this course isn’t for everybody. You won’t get much out of it if:

You’re happy with your pricing, business structure, and website (if you have one) exactly as-is

Your pricing is mandated by a governing body so you aren’t able to change your rates

You don’t want to invest financially in your business right now

You’re already working with a business or money coach, or have taken every workshop under the sun (or you’re a business coach yourself)

You aren’t comfortable with the idea of “choosing a niche” – it feels too much like fitting into a box

You have no idea what kind of work you really want to do

You don’t like online learning or self-directed learning and prefer to have more one-on-one support

Let me introduce your new instructor! (You will LOVE her.)

Pamela Alexander is a Pink Elephant School of Kind Business alumna, and she is an expert voice coach. So much about small business is an expression of voice — that bigger idea of voice. And Pamela is compassionate and kind (and another introvert!) and she understands the unique tension between being generous and financially content, between giving and receiving. When we discussed the possibility of her taking this curriculum and making it her own, my bones sang. It just felt so right.

I’ve taught Pamela everything I know about teaching this work, and I am so happy to imagine how much richer she will make it with her own approach and additions and absolute loveliness. I could not put this work in better hands.

Does this sound like it might be for you?

Currently, the curriculum is being updated and expanded and Pamela expects to offer the next class in early 2018…

Sign up if you’d like me to let you know when it’s available again, and to receive a special offer from Pamela for Pink Elephant friends.

“Tenderness and kindness are not signs of weakness and despair, but manifestations of strength and resolution.” – Kahlil Gibran