Thanks to this study, that pointed out this fact, Best Buy launched a new financing programs enabling customers to buy via a credit.

This article brings up two very important fact. First of all, it shows how customer relationship management program can drive strategic decisions. Secondly it shows how financing is a very important factor of consumption and, beyond it, of customer relationship management.I have actually dedicated a blog article about how credit could be a customer relationship tool, about 6 months ago. This is even more true right now. As consumption is difficult, companies should emphasizes on how to help customers to consume. I believe financing is going to be an important sales trigger within next few months.