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Yes, you are seeing this clock correct. It is suppose to be backwards. Besides the dial looking backwards, this unique clock actually runs backwards or counterclockwise. This clock has a reverse image dial that only shows the time while looking in a mirror.

If you spend a lot of time in front of a mirror, this will be perfect clock because you will never need to look up or down or behind you to see the time. You just move your eyes while looking in the mirror to see the time behind you. And as you know, if you look at a normal clock in a mirror, it will look backwards because you are seeing the reverse image so when you have a clock like this one that already has a reverse image on it, then a mirror will show the clock as looking normal. Years ago, clocks like these were used in barbershops since the barbers and their customers were always in front of a mirror. They could then see the correct time while looking at the clock that is behind them in the mirror.

SIZE: This clock is 6 inches (15.2 cm) in diameter, has a quartz movement that runs in reverse and requires 1 AA battery not included.

The clock comes with the saying, "A Reflection of Time" written in reverse on the dial which makes a lot of sense, since you are seeing a reflection of time in the mirror.

Also, please check out all my other unique clocks by clicking on my "shop" link to the right of my crescent moon logo/avatar or my link below.........http://www.etsy.com/shop/CyberMoon