Tag Archives: brand employee advocates

Your staff is one of your biggest untapped resources. Most staff have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleep giant, just waiting to be awoken.

Tips to activate your employees you need to have these ingredients as a minimum:

Create a brand Employee Engagement Program – it all starts with creating a formal program that gets your internal influencers, social media lovers and driven employees on board to work together for the greater good of all involved

Get buy in from your team, particularly the influencers – you want to clearly articulate why you are implementing the program and get buy in from key staff and influencers.

Provide training – don’t just set up and expect tour staff to know what to do next, you need to provide ongoing training and support, especially in the early stages of the program. Don’t make the big mistakes of setting up then not putting any effort into the next phase.

Make it easy and create a Content Gallery for them to access – provide approved quality content, video and images that your staff can access and share. Make it easy for them and this overcomes another obstacle in the path to success.

There are many benefits for you as a business and your staff to get involved:

STAFF BENEFITS

Your company provides training which gives you new skills

Position yourself as a thought leader

Be seen by your C suite and senior manager as being a positive and active employee

Future employees can see have initiative, are a team player and driven to improve

Looks great on your resume

Reach new prospects and create personal opportunities

BUSINESS BENEFITS

SEO and more visibility to prospective clients

Creates a positive company culture

Leverage an existing asset

Get more exposure from your marketing campaigns

Increase your eyeball count and digital visibility

Be seen by new networks, potential clients & other stakeholders

Be seen as an innovative company that leads and doesn’t follow

Become an employer of choice

Inexpensive to implement

With nothing but upside, collaborating with your own staff, can be a very smart initiative to put in place, no matter how big or small your business is. It works for everyone if done the right way.

Get in touch to talk about how we can help you create the best strategy, tactics and tools for your Brand Employee Ambassador Program