Bing Updates Image Search

By studying user behavior, Bing found that pictures are often the starting point for a search. Now, for example, when you search for “Las Vegas” and select a specific picture of the Strip, when you scroll down, you’ll see various carousels.

Some carousels offer more images from similar search results (“Las Vegas Strip Shows,” “Old Las Vegas Strip,” “Flamingo Las Vegas”), while others display that particular image in various sizes, as well as Pinterest collections and pages featuring the picture. Pinterest is the only platform involved in the new image search for now, though Bing plans to expand to other sites.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.