The business of managing products

Menu

Under10

Is your product management team broken?

It seems products are often released through the heroics of individual team members. Maybe your product managers are struggling to apply what they learned in a public seminar or having difficulty adapting to agile methods. What’s needed is a nimble idea-to-market method based on industry best practices.

It’s often difficult to get product teams on the same page using the same language. Some team members have attended training sessions; some haven’t. Some have been managing products for years; some are new. Many struggle to implement popular product management frameworks and methods without clear roles and responsibilities guided by a consistent process.

Most organizations need a small number of living documents—fewer than 10—to manage their products and services. The most effective organizations favor minimal process, brief artifacts, and simple worksheets.

Don’t you?

What’s the best way to get your products from idea to market quickly?

Most organizations need a small number of living documents—fewer than 10—to manage their products and services. Today’s organizations favor minimal process, brief artifacts, and simple worksheets. Don’t you?

The Under10 approach is simple. With decades of experience, we’ve identified the core elements of defining and delivering products: personas have problems; products have features; features are released and sometimes launched. Everything in product management is derived from these core artifacts.

Under10 combines method with years of experience to give you an approach that works. We apply these principles to your products with highly interactive workshops and webinars, designed for busy product professionals.

We help product teams apply industry best practices to their portfolio of products with proven tools and methods, customized to your top organizational priorities.