Q:
I practice in an area of town that seems to be building a large
number of apartment buildings. I would guess 500 to 1000 units per
complex. What would be the best marketing strategy for chiropractic
in that closed system? At this time I can place coupons in the
monthly apartment newsletter. Is there better things to say than
your typical chiropractic flyer.
A:
If the apartment has a clubhouse .. begin setting up monthly
workshops on various health related issues. If the complex is kind
enough to provide you the mailing list begin a mailing campaign. If
they cannot do this and the complex apartments are logically
numbered, find out how the mail is addressed and create labels for
them. On flyers and mailings be sure to note any specialty you feel
comfortable with .. such as sports, PI or wellness. Remember the
people usually living in apartments are often younger and without
kids. The buttons that make them work are reduced stress .. fitness ..
reduces sports injuries and such. Offer them some complimentary
value but if you place some offer such as canned food for a local
food bank it may work better for everyone.