Market Leader: Food Encapsulation Market

Food encapsulation is an essential part of novel food processing industries. It consists of various technologies depending on the size of food ingredients and characteristics needed for them to be encapsulated. The food encapsulation market is fuelled by new product launches and consumerís awareness for consumption of healthy food products. A key objective of companies for expansion is better penetration of their business in new applications, technologies, and geographies. Since 2010, the food encapsulation market saw an increase in revenues globally and particularly witnessed strong demand from developing nations such as India, China, Brazil, Mexico, and Argentina. Longevinex (U.S.) launched a new microencapsulation delivery system called Transresveratol, encapsulated in a plant envelope.

In the European market, food produced by nanoencapsulation is not governed by European labeling requirements. As there is no particular legislation, it is hard to offer guidelines for regulations and standards. This is one of the major issues in the European market. The European market has tremendous opportunities for the food encapsulation technology industry.

This region has emerged to be the driving factor for the food encapsulation technology market, contributing to about 36% of the global demand.

Companies such as Balchem Corporation (U.S.) are expanding their production capacity in the country to meet the requirements of the customers and get a competitive edge over others. The food encapsulation companies are preferring expansion as the development strategy. LycoRed Ltd. (Israel) launched a new odorless microencapsulated vitamin B complex and amino acid that helps in masking the taste and odor of vitamin B complex.

Companies such as Sensient Technologies Corporation (U.S.) and Balchem Corporation (U.S.) are further strengthening their product portfolio by launching new products that have varied formulations and applications. Companies are investing in R&D to develop these new products and technologies. In this way, companies are competing and increasing their revenues by launching new products that are widely adopted by various clients.

Through the organic growth strategies such as expansions and new product developments, the companies are expanding worldwide. The companies operating in this market, namely Balchem Corporation (U.S.), LycoRed Ltd. (Israel), Symrise AG (Germany), Sensient Technologies Corporation (U.S), International Flavors and Fragrances Inc.(U.S.), etc., are expanding their business by launching new products and technologies to enhance their penetration in the food encapsulation market.