Political strategists slice and dice the electorate into smaller and smaller groups targeting messages to specific populations. The Romney camp is now making a pitch toward Polish Americans. But are they getting the message right?

With Paul Ryan set to be officially named the Republican Party's vice presidential candidate, environmentalists are looking back at his record with a critical eye. They say he has a lengthy record of voting against the environment, unless it also benefits his fiscal conservative push.

Political strategists slice and dice the electorate into smaller and smaller groups targeting messages to specific populations. The Romney camp is now making a pitch toward Polish Americans. But are they getting the message right?

With Paul Ryan set to be officially named the Republican Party's vice presidential candidate, environmentalists are looking back at his record with a critical eye. They say he has a lengthy record of voting against the environment, unless it also benefits his fiscal conservative push.