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You read incorrectly friend, those goals mean that if met, a video will become available demonstrating it.

Ethan wants to have all of those features listed in the milestones in the game, depending on how much funding he gets, will determine how quickly they're made and on a whole the more milestones met, the cheaper the retail price is likely to be. The less that are made will impact the financial modeal he decides to go for (F2P, Subs etc).

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Effectively, they are projected 'goals'. When SGL hit their target, and milestone, they will begin production on that particular content and hopefully release content footage soon after.

SGL have to show progress in order to continue their crowdsource campaigns, this means that if they don't have something to show in terms of progress for the funding they are receiving, they cannot start another campaign.