Confronting the challenges in a disrupted video industry can seem more daunting today than ever before. Download this white paper and learn how the cognitive capabilities of IBM Watson can extract a new wealth of data from your video – revealing rare insights that can enhance monetization opportunities, maximize viewer engagement, and ultimately, increase content value and performance.

In this cutthroat environment with ever-expanding content libraries, a complex device ecosystem and a growing number of ways to consume video content, you've got to find the edge that will set your offering apart from the rest.

Learn how you can harness the machine learning power of Watson to differentiate and deliver exceptional video experiences – and outsmart the competition.

Mobile accessibility has become a powerful force in the video market. Video viewing was once confined to the home, but smartphones, tablets, andother connected devices are radically changing consumer behavior. Viewers can now access their favorite content from anywhere at any time.Consumption patterns are also changing as viewers increasingly watch shorter videos while on the go, rather than dedicating time to watchinglonger content at home.Viewer expectations are also increasing. While mobile video was once a novelty, mobile viewers increasingly expect the same level of quality andexperience they receive from traditional broadcast television. This creates additional challenges for content distributors who need to reach thisincreasingly mobile audience. Fortunately, there are tools and metrics available today to help content distributors optimize the mobile video experience, increase viewer engagement, and maximize revenue.

Increasing smartphone subscriptions and data volumes per subscription are driving rapid growth in mobile data traffic, much of which is video content. According to multiple industry reports, these trends will continue for the near future, and by 2020, 75 percent of the world’s mobile data traffic will be video according to the Cisco Visual Networking Index. Technical and business leaders at organizations that aim to expand offerings using video need to understand the complexities of delivering premium viewing experiences to consumers.