PassageWay real-time public transport, Smart Mobility and Digital Wayfinding signs not only provide a societal good but they also help DOOH networks maximise ad performance and generate premium revenue for digital totems.

Here’s how:

DOOH network totems are commercial, not charitable entities. The technology they deploy and maintain requires significant and ongoing investment, and their principal source of revenue is generated from advertising activities.

The partnership with Kapow (the Digital Out Of Home Network/DOOH) will bring PassageWay real-time public transport, Smart Mobility and Digital Wayfinding signs to their clients across south London, helping support customers, visitors and staff connect with local mobility options in real-time.

How real-time digital wayfinding and smart mobility signage helps Digital Out of Home Networks engage at street level.

The convergence between the built environment, smart mobility and the Internet will fundamentally reshape how we interact with our towns and cities. Our urban centres are flowering as Smart Cities, sparked by the reduced cost of screens and the ubiquitous availability of high speed, low-cost internet connectivity.