IT solutions provider AW Rostamani Shift Technologies, has signed a strategic partnership with SnapLogic, a providerof self-service applications and data integration.

By utilising the SnapLogic's Enterprise Integration Cloud, organisations across the region will now have access to AI-powered data integration services ensuring their business processes are fully automated to help them make informed decisions and drive better business outcomes.

Yousef Al-Barkawie, CEO of Shift Technologies, said: "According to industry analysts, the integration platform as a service (iPaaS) market has grown by more than 60% in 2016, the fastest growth area in the application infrastructure and middleware market. Our strategic partnership with SnapLogic not only ensures that their Enterprise Integration Cloud will be applied to the region but also enables both IT and line-of-business users to create data pipelines that get the right data to the right people at the right time."

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According Shift Technologies, businesses are facing a number of challenges including a proliferation of cloud applications, an explosion of big data sources, the emergence of IoT, a complex, fragmented and hybrid data landscape, and a focus on digital transformation.

Al-Barkawie said SnapLogic's integration platform leads the market in four unique ways and they include: a unified platform for both application and data integration, an easy-to-use self-service interface, a cloud-native modern architecture, and embedded AI technology to accelerate time to value. "These four areas of expertise are the backbone of the channel and central to its growth. We are excited for this new chapter at Shift Technologies and hope to get the SnapLogic platform into the hands of more customers around the world," he said.

Neerav Shah, vice president, EMEA Sales at SnapLogic, said: "We are excited to partner with Shift Technologies as we bring our leading self-service integration platform to the Middle East," said. "The team at Shift has deep expertise helping hundreds of customers across industries connect business strategy and technology innovation, always with an eye on operational excellence, rapid time-to-value, and demonstrable ROI. We are looking forward to working together to help organisations in the region truly become connected, data-driven enterprises."