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Rudy Project unveils new authorized dealer website

DENVER (BRAIN) — Rudy Project North America has launched a new website for its authorized dealers. The site, rudyprojectdealer.com, is intended for dealers to find and learn about Rudy's sunglass, prescription, helmet, goggle and sports products and technologies. It also includes updates on Rudy Project's sponsored athletes.

"The website operates as a living, breathing catalog and informational resource for dealers," said Alysia Kamrath, RPNA's digital marketing director.

All current in-line products are displayed, with detailed descriptions of the lens and frame technology. Dealers can use the website as an interactive tool with customers to look at products and explain technologies. Item numbers and a discrete MSRP coding system are imbedded on product pages. Dealers can use the online ordering system by logging in or calling up Rudy's customer service to place orders while customers are still in the store, the company said.

An entire section of the website is dedicated to the company's prescription-compatible frames and lens configurations, and can be cross-referenced with available parameters in the Rudy Project North America print catalog.