Customers can now receive these “monthly savings” when they: Get a new smartphone for no down payment with AT&T Next, their (additional fee) upgrade option; bring their own smartphone; purchase a smartphone at full retail price; or when their smartphone is no longer under contract and they switch to the new plans.

CEO Randall Stephenson explained that AT&T was the first major wireless carrier to eliminate unlimited data plans. Now, more than 70 percent of AT&T’s customers are on plans that charge customers based on consumption.

Randy says the company’s new AT&T Next program, which offers no-money down and 0-percent financing, drives smartphone penetration in more sustainable way.