From my childhood, I would watch my father grappling with sketches, photographs, colours and a group of friends, I thought it was a game, but they were clients and he worked in advertising. The desire to create, and continually learn, and be amazed while looking for the perfect result, the “merging” of image, message, emotion…

Colours have a strong impact on people: they catch the attention, the communicate information, they have an emotional weight. Theories say that they really influence the consumer psychology. Colours are so important that they are subject to specific and very serious studies, they get analysed, and they become a fundamental part of the “trend book”,…

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