Furniture giant Ikea opens breakfast in bed café

Flouting the rule of mothers everywhere, Ikea wants to get you into bed to have our first meal of the day.

The Swedish furniture superstore recently opened a pop-up café in London where they serve breakfast in bed.

Ikea came up with the concept eatery to stimulate breakfast in bed having found that half of Britons have never had breakfast in bed, and that 30% of the population would love an afternoon nap. The café, located in Shoreditch, east London, will be opened until May 20 between 7am and 2pm.