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8 steps to better social media marketing

It’s one thing to be on social media; it’s quite another to be
good at it.

Here to help in this confusing cyber quest are the people of Digital
Marketing Philippines, who’ve created
an infographic to improve your online messaging. They offer eight tips to keep your footing in the shifting sands of
social media marketing.

The infographic’s first ort of advice is to “go deep, not broad” by
focusing your efforts on no more than three platforms at a time. As you
cultivate an audience, you’ll see where your message resonates and where
you get crickets.

Don’t forget to explore niche sites as well (the graphic mentions Wayn to
reach travel and tourism people and Etsy to find more artistic types)—you
might find your most avid fans there.

As for rising above the competitive din, the graphic recommends using
influencers and video to amplify your message. The infographic cites a
survey that found “84 percent of consumers said they were convinced to make
a purchase after viewing a brand’s video.” You’d be hard pressed to find a
social media platform not banking on video as the future of content marketing.