Dúzsi Tamás Merlot Rosé

Rosé all day. Koroknai Kira and Hidvégi Anna designed the packaging for Dúzsi Tamás Merlot Rosé, not shying away from the signature color the wine is known for.

“Packaging design for 2015 Merlot Rosé from the Dúzsi Winery in Szekszárd, Hungary. Dúzsi Tamás’s winery is one of the leaders of the gradually developing family wineries of wine region Szekszárd. The largest part of the winery’s turnover comes from selling their rosé wines. For the packaging our goal was to pick a modest and feminine colour that is in harmony with the colour of the wine. During our visit at the winery we learned that hand manufacture is a very important part of the winemaking process, so we choose ‘hand harvesting’ as a main graphic element for the design and created the little hand symbol with the dot. We wanted to keep everything very simple, hence the minimal typography in a circle shape. We also designed a little booklet which can be used for different marketing purposes and also, it gives a little more information about the wine for the customers.”

Dúzsi Tamás Merlot Rosé embraces the dainty, delicate flavors in the wine and translates that into its packaging. The look is light and simple yet incredibly confident and bold. A dot pattern on the label and on the wrapping around the bottle looks classic, and the minimal text and other graphics allows the smaller elements to truly make an impact. The font is traditional, however against a light pink background it’s given new life.

Designed by: Koroknai Kira, Hidvégi Anna

Client: Dúzsi Tamás Winery

Graphic Design: Kira Koroknai, Anna Hidvégi

Photography: Dávid Kovács, Kevin Harald Campean

Retouching: Kira Koroknai

Country: Hungary

City: Budapest

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa's writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.