How are TV shows developed? Why did your favorite TV show get cancelled? Why
do commercial radio stations repeat the same songs over and
over? What's the difference between cable content and broadcast TV content?
How has podcasting, satellite radio, You Tube, and Hulu impacted the media industry?
These are the types of questions we address in T344. The goal of this course
is to introduce students to media program planning, development,
and selection, as well as scheduling strategies utilized by radio and television
stations, networks, cable systems, web services and syndication. We will also discuss how
recent technologies (the web, digital television, satellite radio, etc.) have
impacted traditional media strategies.