2013 was nothing less than a blockbuster success for Windows Phone, which went from industry also-ran to the undisputed third mobile ecosystem, and is poised to challenge iPhone for the number two spot. You didn't think it could get this good? That's OK, neither did I.

Windows Phone seemingly turns a corner with every new application, small operating system update, and new Nokia Lumia. It's turning so many corners it's running in circles.

We've had countless 'reports' like this sourcing figures from anyone you care to mention (but cheerled by the same usual suspects) claiming devices 'selling out', using 'growth' as a measurement when it seems convenient to do so (150% growth to 3% outpaces the rest of the market!!) and trying to break sales down to regionals - and you usually find they are measured within very short time periods. Conveniently those short time periods coincide with special offers, free phones with a contract etc. etc.

It's such a well-worked formula I didn't even need to read it straight away to work out what it was going to say. Needless to say I wasn't surprised.

They have all, without exception, amounted to nothing in the fullness of time and their credibility, like the boy who cried wolf, diminishes with each one.