Brand name bidding: should you buy ads for your brand terms?

by Chris Lake

Earlier today I wanted to visit Taskrabbit, so typed the brand name into Google to navigate my way to its website. Here’s what was shown on the first results page… Wow, Taskrabbit is so good they listed it twice! Obviously the top listing is a paid search ad, although perhaps that’s not so obvious to the 40% of people who don’t know that these results are actually paid for.Read the full article