NEXT TIME, HE MIGHT TAKE THE BUS

Published on April 17, 1995.

U.K. eyebrows are raised for Levi Strauss's new 501 blue jeans spot from Bartle Bogle Hegarty, London, starring a lewd Manhattan cabbie and his unusual fare. The driver leers constantly through his rearview mirror as the trim, seductive customer in tight jeans stays busy in the back seat smirking at him and applying make-up. But the passenger, after a stroke of the chin, follows the application with several strokes of an electric razor; the driver watches aghast, realizing he's fallen for a beguiling male transvestite. Levi's punchline: "Cut for men since 1850."