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Thursday, March 21, 2013

TestFlight Launches Analytics Service

Want to better understand how people are using your mobile application? Santa Monica-based application testing software developer TestFlight said today that it has launched a new tool, which provides analytics to mobile app developers. According to the firm, its new software, FlightPath, provides mobile analytics on mobile users, letting developers figure out things like who their loyal users are, and who might be a "flight risk" for their app. TestFlight, which is headed by Ben Satterfield, said the private beta launch of its new analytics software allows developers to add the analytics capabilities with "one line of code."