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ROCK HILL, S.C. (AP) - A South Carolina region’s business recruiters are hyping its location between Charlotte and Columbia.

The Herald of Rock Hill reports (https://bit.ly/1C1xgMK ) the group called the I-77 Alliance wants companies on the move to think of York, Chester, Fairfield and Richland counties as a 100-mile industrial park between the two big cities.

Alliance CEO Rich Fletcher says he likes to describe Rock Hill as South Charlotte to help executives understand the region he’s selling.

South Carolina Commerce Secretary Bobby Hitt says it’s part of a trend of businesses tied to the Charlotte market moving south while Columbia spreads north.

Hitt says recruiting Giti Tire and about 1,700 jobs to Chester this year has set high expectations for the region’s business recruiters.