Knowledge Base Articles

Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else.
Types of promotional items and marketing values
Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant.
The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron

An online wholesale business is just one of the great business
opportunities in the global market since this business does not require
you to invest a large amount of money for a start. Therefore if you are
still undecided of what kind of business you will be into, wholesale
business can serve as a best trial for you. This is not to imply that
this business is pretty easy, of course it is hard managing a business,
and the good thing is that it could be very exciting and rewarding to
the point that you could no longer feel exhaustion in managing it once
you experience the excitement being into this business at the same time
as possessing your first profit.
However, there are several
various things that you should do first before you have a wholesale
business and one of such is choosing a particular product that you will
have for your business. There are several products that you can have for
wholesale business such as electronic devices, clothin

Every business wants to enjoy the high position in the business arena. They should have the highest number of sales, huge profit margin, the best resources, and the dependable employees. All these factors contribute to make your business a hit. Apart from these factors, there is one more factor which plays a crucial role and that is promotional product. Promotional products should be effectively used to build business strategies, consolidating business identity, reinforcing your corporate message, and boosting sales promotions. You can achieve all these activities easily by using promotional products. There are innumerable promotional products available in the market but you have to be careful while selecting the best one from the lot
Promotional products should be selected according to your business genre and needs. If you are into leather business, then gifting promotional umbrella won't be a wise decision, instead gift promotional pen in a leather case. By this recipients w

Guangzhou is China's third largest city; it sits in Guangdong
province and is only a two hour train journey from Hong Kong. It's also
less than an hour away from Shenzhen and thus offers convenient access
to most of the manufacturing heart of the mainland. It is officially a
"mega city" with a population in excess of 10 million people, making it
more populous than quite a few countries and it can take a while to get
used to the size and sprawl of the city.
Guangzhou is extremely
popular for foreign companies looking to get a hold in South China, it's
location is extremely useful as a transport hub and it can be more cost
effective than opening a base in nearby Shenzhen which is closer to
Hong Kong and thus is more expensive for property as it serves as an
overflow to the island's Special Economic Zone status.
Setting Up a Business
As
with all cities in China there are only three vehicles for a foreign
company looking to open a

A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign.
Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive.
Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program.
There are many ex