The more rapid growth of irons is being thwarted by the high penetration rate of 70%. Most sales are therefore based on the natural replacement cycle. Irons are often used until they are broken, although the recent trend for more powerful irons has started to accelerate the replacement cycle, as new superior models become available.

Irons in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Irons market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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