An introduction to Facebook marketing for businesses. The purpose of e-commerce marketing is to increase interest in your website and ultimately to grow your revenue from products and services sold. Your marketing efforts need to tickle the curiosity of internet users and to provoke them to register or make a purchase via your website.

Facebook has appeared as a powerful ally to everyone involved in e-commerce marketing – that tends to happen when your platform boasts over 2 billion active users. The social media portal offers numerous opportunities for increasing traffic and advertising your website’s main products and services.

Having an abundance of knowledge on search engine optimization is not the only requirement needed to get your website to the top of search results. Even with a lot of effort and dedication, there is only so much you can do to optimize your website without the help of a professional SEO company. SEO is a time consuming and tedious activity that demands that a person have specific skills and experience in order to undertake successfully. SEO is also a continuous process that does not start today and end tomorrow. An SEO campaign needs to be implemented over several months or even years in order for your website to obtain and maintain a good ranking.

One of our favourite marketing consultants is American Dov Gordon, because of his almost Aussie-like “tell it like it is” approach to marketing. Dov does not promote the newest ‘shiny new object’ like most other marketers, present company excluded of course, instead Dov promotes a down to earth workable approach to getting more and better clients for your business.

For the last five years Dov has been selling his 95 page manual “The Plenty of Clients manual”, subtitled ‘How to systematically and consistently attract first rate clients’ for $US97 (about $AUS125) and at that price it is one of the best value guides in the market. But Dov has agreed to give the manual away for free to our clients!

Imagine not being able to move a mouse, watch your favorite movie, or even focus on reading an article online. This is a glimpse of what web users with disabilities face every day. In today’s digital age, having a great web design is a must-have. According to Web AIM, 20% of the population lives with a disability. Yet, many websites are not accessible to those who need them the most. This eliminates millions of people from gaining access to the information they need. Studies from the CDC claim that one in five Americans have trouble hearing. Reports also show almost one in ten adults have difficulty with vision. That is almost 20% of the total market. By making websites and applications accessible to all users, this will increase the number of users, traffic, and customers to your site. Additionally, it will also provide financial benefits in the long term. Here are the top 5 benefits of making your business website accessible to everyone.

Why You Need to Know Your ‘Why’ on Social Media Marketing Want to be a big sensation on social media? Then you need to go right back to the basics and ask yourself what it is your business actually does and why it does it. It is not enough to think of your social...