If you are a lawyer, you should definitely use YouTube as a legal marketing tool. When web video is done well, it increases your internet visibility and allows potential clients to get to know your firm in a no pressure environment.

Why is YouTube so effective?

You can introduce yourself to thousands of potential new clients at once.

Many people would rather watch a video than read.

People are looking for quick information. Educational and instructional videos are gaining popularity and replacing how-to articles.

When you talk or give tips about a legal problem, you show potential clients that you are knowledgeable. Making a series of informative videos establishes you as an expert.

Videos can help build trust. In a video, clients can see your confidence and expertise; viewers may even feel like they "know" you.

You can either purchase video equipment and software and make your videos yourself or hire a company to do it for you. There are several video production companies that specialize in web video for lawyers.