Hiho maxes out promo opportunities at horse event

Jewellery retail chain Hiho is maximising promotion opportunities when it take a stand at this year’s Badminton Horse Trials by launching new product, its own magazine and a competition at the event.

The retailer will sell its Hiho Team GB bracelet for the first time at the equestrian event. The sterling silver bracelet with lapis lazuli and red carnelian stones has previously only been available for pre-order through its website for a retail price of £40.

Hiho will also use the event to launch its own magazine, The Summer Madness Catapaper. The publication will contain news on Hiho, special offers and fashion features.

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And to further entice shoppers to its stand, Hiho will launch a competition for customers to win £200 of Hiho jewellery every month until September. It is also running a promotion for new customers, giving away £10 vouchers to every new shopper to register on its website.