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Create your own Magnum ice cream.

Although it has opened in May already and will only be open this summer, I couldn't resist to inform you about this.

Already a hit in Paris, Sydney, Shanghai and New York, the Magnum Amsterdam Pleasure Store at Rembrandtplein allows visitors to watch as their personalised Magnum ice-cream is coated with their choice of chocolate dipping, sprinkled with three of 18 different toppings, drizzled with milk, white or dark chocolate, and topped off with a white or milk chocolate Magnum button.