HELPING YOU THRIVE IN AG

Welcome to the Purdue University Center for Food and Agricultural Business!

You need a dynamic set of skills to lead in today's ever-evolving agribusiness industry. That’s why we’re here. We understand the industry you serve, and we can help advance your skill set and transform your thinking through the educational and research experiences we offer. We'd love to share our passion for ag with you.

Latest

NOVEMBER 30, 2016

by Scott Downey

Each company is different, of course. But in every case, understanding the strategy of a customer company and the beliefs, goals and needs of the people in it, is at the heart of managing key customer accounts. That's where the process of discovery can have exceptional payoffs.