Rockstar has announced the second downloadable add-on for Grand Theft Auto IV, this one subtitled The Ballad of Gay Tony. Like the last episode, The Ballad of Gay Tony will be exclusive to Xbox 360 and will have a price of 1600 Microsoft points or $19.99.

The Ballad of Gay Tony follows Luis Lopez, the assistant to the nightclub manager Tony "Gay Tony" Prince. In it, players will, "struggle with the competing loyalties of family and friends, and with the uncertainty about who is real and who is fake in a world in which everyone has a price."

Sam Houser, Founder of Rockstar Games offered this statement:
"Liberty City is the most vibrant game world we've created yet. The episodic structure has allowed us to interweave stories, gameplay and atmosphere in a whole new way," "The team at Rockstar North have yet again surpassed themselves, and made something that is both epic and very innovative. This episode's focus on high-end night life contrasts with the biker gangs portrayed in The Lost and Damned, whilst giving us a lot of new gameplay possibilities."
Rockstar has also announced Grand Theft Auto IV: Episodes from Liberty City, a disc-based release that will include both The Lost and the Damned and The Ballad of Gay Tony. This disc will hit retail this fall, exclusively for Xbox 360. It will have a price of $39.99 and will not require a copy of GTA IV to run.