"Integrating" Google conversion tracking with email

Maybe everyone has figured this out already but I thought I'd post it here in case someone else finds it useful.

I use both Google adwords and targeted email campaigns. In both cases, I am trying to get someone to click through to a landing page which then tries to get them to follow a links to sign up for a free trial. What I found is that you can use Google's cross-channel conversion tracking to track conversions from email campaigns, i.e., how many people click to the landing page vs. filling out the form.

The tricky thing is, in Google's cross-channel tracking, they have a campaign type=email but that is not what you want to use if you want to track conversions. Instead, set the campaign up as a PPC campaign (sub-type Other) and Google will gove a code snippet for both the landing page and the conversion page. I then use the tracking URL provided by google as the go-to URL in the Sugar campaign configuration.

The email campaign type only tracks click-throughs and not conversions. The tracking also allows you to create different URLs for different keywords. In my case, I use these "keywords' to track results by different campaigns/email templates. Obviously there are a lot of other ways to do this but it's nice to be able to have all your information in one place and let someone else write the code for it.

Re: "Integrating" Google conversion tracking with email

Originally Posted by sansbury

Maybe everyone has figured this out already but I thought I'd post it here in case someone else finds it useful.

I use both Google adwords and targeted email campaigns. In both cases, I am trying to get someone to click through to a landing page which then tries to get them to follow a links to sign up for a free trial. What I found is that you can use Google's cross-channel conversion tracking to track conversions from email campaigns, i.e., how many people click to the landing page vs. filling out the form.

The tricky thing is, in Google's cross-channel tracking, they have a campaign type=email but that is not what you want to use if you want to track conversions. Instead, set the campaign up as a PPC campaign (sub-type Other) and Google will gove a code snippet for both the landing page and the conversion page. I then use the tracking URL provided by google as the go-to URL in the Sugar campaign configuration.

The email campaign type only tracks click-throughs and not conversions. The tracking also allows you to create different URLs for different keywords. In my case, I use these "keywords' to track results by different campaigns/email templates. Obviously there are a lot of other ways to do this but it's nice to be able to have all your information in one place and let someone else write the code for it.