FASHION

Designing activewear that goes beyond fitness, Sweaty Betty has been offering unique and on trend designs from London since 1998. Taking cues from the catwalks, travel and an active lifestyle, Founder and Creative Director Tamara Hill-Norton aims to redefine the way women dress. Welcome to the new way of dressing.

AW16 CAMPAIGN VIDEO

London meets Iceland. Explore the land of fire and ice without even leaving the house as we walk along Iceland's plains, swim in a secret lagoon and discover glaciers in premium styles so luxe, you'll want to shop straightaway.

TAMARA'S GUIDE TO AW16

Designed in London, inspired by Iceland - the AW16 collection recalls the land of Fire & Ice. From Icelandic street style to local architecture and endless natural wonders, discover how we reinvented activewear as you know it.

NATURAL PRINTS

LONDON LAYERS

In the capital, the corrugated iron and concrete served to inspire structural shapes, clean lines and deconstructed layers. Though it wasn't all grey, the cool locals wouldn't look out of place on a London street in oversized layers and chunky alpine knits.