Performates is a web based AdTec which is combining different modules to increase your efficiency within
your daily work routine in online marketing. Hereafter you will find an overview of the different
Performates Modules. As Performates is a module clustered AdTec we are
providing our customers continuously with new features.

Retargeting Bid Manager

Performance Uplift up to 40%

Increasing ROI

Effective, automated, granular and empirical optimization

Your retargeting Campaign is delivering good results and you want to reach the next level of
performance?

What is the ideal bidding strategy for the best Performance within the micro segmentation?

As a matter of fact a daily bidding optimization on a granular level is the basis for a good
performance in every bidding system. Bearing in mind that this manual procedure is an error prone
and time consuming labor our new Retargeting Bid Manager is doing this daily work fully automated.
An uplift in performance up to 40% and an increased daily work efficiency is included.

What is our way to success in Retargeting?

The Performates Retargeting Bid Manager is based on a dynamic but also self-learning “rule set” and
a proven statistical optimization formula. It is specialized on all different metrics within
optimization and Key Performance Indicators within the Display Retargeting Framework. This module
enables Users to optimize different retargeting systems automatically and as precisely as it has
never been done before.

You provide Performates with your performance targets. Performates is combining your performance
targets with a performance history analysis and is calculating the ideal CPC–Bids. This
automatically conducted process prepares your campaign day by day for the very best performance.

Fully Automated Optimization

Fully automated and empirical optimization

Time saving module

Easy set up

Focusing on micro and macro parameters, Performates is able to optimize automatically as well as
comprehensively Adserver hosted campaigns. Therefore Performates is using our proven
optimization formula which is taking statistic metrics into consideration far above Click Rates
and Costs per Order. This module offers the user a ready-to-use, self-explaining and transparent
tool which is time, money and labor saving.

Facebook Bid Manager

High efficient and automated Budget-Allocation to maximize ROMS

Optimized Interface with integrated API for your convenience

Review your last changes for more Insights

The Performates Facebook Bid Manager optimizes on your choosen conversion goal like impressions,
clicks or conversions. At the same time the tool is considering all statistical relevant Key
Performance Indicators (KPIs) to reach your micro and macro conversion goals. Simply establish
an API connection between your ad account and Performates. In the next step Performates will
boost your performance up to 40%. Meanwhile you can also use other valuable Performates
functions like the daily updated Facebook-Custom Audience, that also leads to an efficiency
increase, because you are able to exclude your existing clients form your new client campaigns.

Briefing Module

Organize and Increase your quality management

Maximize efficiency within your creative design process

Use an all-in-one organization and workflow tool

Cutting short long creative briefing processes, our Briefing Module is simplifying the procedure
and is saving valuable time. Furthermore Performates provides features for an extensive quality
management for customers as well as for superiors. Integrated approval routines for every
creative, whether it be e.g. for Display Marketing or OnSite provide you with several monitoring
features. Increasing productivity by facilitating the process of briefing, re-briefing or
resizing within a system, which is designed to be intuitive, will permanently strengthen your
capacities.

Creative Archive

Organize all creatives ever designed

Evaluate and find Creative elements via detailed tagging

Provide different users with distinct user authorizations

To stay on top of thousands of creatives out of different campaigns is an everyday challenge.
Performates organizes this process completely. Creative upload, tagging, search - a broad
variety of search and analysis parameters – these are only some features of the archive which
will change your daily working routine. By using this web based platform, you can easily manage
the access for your different departments and can increase your operational efficiency on a
global level within one AdTec.

Daily Cost Report

Merge different Data sources automatically into one report

Customize your Report to any interest

Fully automated daily delivery

Performates ends the era of account managers wasting valuable time generating manually a
campaign daily cost report by combining reports delivered by all Online Marketing Systems in use
for each campaign (e.g. Adservers, Retargeting Platforms, Facebook, GDN…). Performates merges
automatically all daily data delivered by all used systems and compiles one report, customizable
to any interest and downloadable in various data formats.