Local SEO for Financial Advisors and How Google+ Can Help

Local search engine optimization has always been important for financial advisors who want to reach buy-ready prospects in their local area. But the new integration of Google Places and Google+ makes it essential for advisors to claim their Google Places profile and have a presence on Google+.
In this webinar, SEO4Advisors founder Brien Shanahan will show advisors how to create and optimize a Google Places local business profile to start getting ranked for local keyword Web searches. He’ll also examine the new Google+Local integration and show advisors how it can help them gain Google-assisted referrals.

What are the leading indices saying about the future of Emerging Markets & what new indices are being tracked? And, what are they revealing? Leading experts will answer these questions and more, leaving viewers with clarity on what indicators to look at, and what can be ignored.

High levels of growth also mean high levels of Risk. How can you manage your investments to ensure success when looking at the newest emerging economies? And, what strategies can you employ to ensure you are filtering the signal from the noise? These questions and more will be answered by leading experts to give you confidence in your emerging market risk management strategy.

Emerging Markets are classified into dozens of different categories. We have MINTs, MISTs, the Next 11, the Fragile Five, EAGLES, PIGS, CIVETS - but what do they have in common? What markets are emerging, and which have moved on? And how can you identify which to focus on? This Summit will focus on the classifications that exist, why they are the way they are, which countries & markets have 'graduated', and where the newest - and must overlooked - opportunities.

What developments can investors expect to see in 2018? What geopolitical, social & environmental challenges may emerge that will effect investments - and what "known unknowns" are expected to arise? These questions and more will be considered by leading experts to leave viewers with clarity in the future of emerging markets.

This discussion focuses on delivering a secure API layer and how Open Banking will deliver a secure Open Future..

Open Banking will affect every layer of the bank:
-It will stretch and stress banks’ brands – resulting in both the potential for significantly increased reach, and reputational enhancement and risk
-It will change and complicate how banks talk to consumers and SMEs – whether direct, intermediated, invisible, or all three simultaneously
-The ecosystem environment will radically change how services are designed - with a flood of ideas and data available for those banks which successfully attract, seed and enrich the ecosystem within which they are a player
-And the ecosystem environment will fundamentally change how these services are delivered – whether by companies with whom the bank has a partnership, or companies with whom the bank has absolutely no relationship
-And finally, it also demands a rich, growing - and secure - API layer to enable the Open Future

Open Banking will affect every layer of the bank:
-It will stretch and stress banks’ brands – resulting in both the potential for significantly increased reach, and reputational enhancement and risk
-It will change and complicate how banks talk to consumers and SMEs – whether direct, intermediated, invisible, or all three simultaneously
-The ecosystem environment will radically change how services are designed - with a flood of ideas and data available for those banks which successfully attract, seed and enrich the ecosystem within which they are a player
-And the ecosystem environment will fundamentally change how these services are delivered – whether by companies with whom the bank has a partnership, or companies with whom the bank has absolutely no relationship
-And finally, it also demands a rich, growing - and secure - API layer to enable the Open Future

Financial institutions are constantly adapting to the needs of their customers and identifying new and innovative ways to streamline internal processes, while also improving how their employees work on a day-to-day basis.

But, the challenge of operating within an aggressively competitive financial services environment has forced both large and small institutions to cut back on spending and decide what’s necessary vs what isn’t. From the number of brick and mortar branches to the sheer number of employees a bank is able to hire, bank executives are forced to make tough decisions in order to maintain stable profit margins.

So how are modern financial institutions coping and adapting to this highly competitive environment? Largely, bank leaders are utilizing new technologies such as electronic form creation and submission, analytics and ticket systems as a way to streamline internal processes and reduce waste. But this begs the question, how does one identify the best available technology at the right price point?

· Pay by bank from Vocalink, Pingit from Barclays; Accenture has forecast a 30% drop in card volume based on open banking and PSD2, will these new solutions really eat into Debit and what is happening around regulation on them
· IoT payments are much hyped, can the schemes deliver on tokenization solutions for all devices or only with big brands
· Will we all be wearing our payments in five years, or just have it embedded in our finger
· Are we seeing the re-birth of the QR code with Tesco and the schemes in emerging markets or is it just a flash in the pan
· Can Fintechs really take advantage of the emerging payment trends or is it a market for the big boys only
· Clearbank the first new settlement bank in the UK, does this actually indicate a new trend of big banks being wholesalers and small Fintechs being retailers

Although it is typically discussed in reference to managing client behavior, behavioral finance can also inform the way that we manage money and construct portfolios. By understanding the most common behavioral errors, we can begin to design investment processes that are robust to these errors. They are:

Analyzing the Combined Effects of the Business Cycle and the Policy Agenda

The purpose of this BrightTALK webinar is to examine the two biggest issues facing investors in the remainder of 2017. While the analysis cannot escape some consideration of politics, it is not partisan. I am interested in policy effects on the market, not which leaders win or lose.

Biggest Risk
The biggest risk for the market is almost always a business cycle peak, the official definition of the start of a recession. What kind of notice will we have? What are the best indicators to watch?

Some historical data will provide background. I will review the strengths and weaknesses of some popular indicators.

Biggest Upside Chance
A market-friendly policy environment would provide a healthy foundation for stocks, with plenty of upside. This should include the following:
1. Resolution of the debt limit issue
2. Key government funding decisions
3. Tax reform
4. Infrastructure improvements

Psigma’s Head of Investment Strategy, Rory Mcpherson, will give an overview of some of the key themes in markets.

He will discuss the current environment and share some of Psigma’s thoughts on where they believe are the best opportunities to add value at this stage in the cycle. This will include a tour of asset classes as well as some of the favoured fund picks the team are employing.

Emerging Market (EM) debt currently represents a compelling opportunity for investors within the fixed income universe. Strengthening economies in many EM countries, rising growth forecasts and attractive prices puts EM investing on a much firmer footing for future growth.

As emerging markets are a collection of very diverse economies, it follows that the impact of various risk scenarios will vary significantly from country to country. For investors considering EM exposure in their portfolio, doing so based on the quality of fundamentals is the intelligent choice.

Panacea Adviser has teamed up with BrightTalk and Rathbones for a free webcast to support and educate Financial Advisers.

The webcast will provide a quarterly market overview of what happened the in the last quarter as well as a future forecast taking into account the most recent economic insights from Rathbones CIO Julian Chillingworth.

This fresh investment perspective will be of real value to you and your firm and not one to be missed!

The global growth rate has been slowing for some time, with demographics and productivity levels suggesting that this is likely to continue. Generally speaking, this means that many companies will struggle to deliver profits growth, and investors need to work harder to find the success stories.

In this live webinar, Fund Manager James Hutton discusses:

· How phenomena like Brexit, recent natural disasters, and the North Korean tensions are affecting markets

· The outlook for valuations and returns in the current investment environment

· Long-term strategies that IFAs and Wealth Managers can adopt to benefit their clients

Join an online community of financial advisers, featuring presentations from a wide variety of industry experts, the events are divided into four themes – Investment & Economics, Tax & Pensions, Better Business and Client Acquisition & Retention.

This channel sits at the heart of the financial adviser community and hosting video and webinar content, providing tools for users to comment and run regular online surveys with a view to keeping the content relevant and timely.