A Rare Find: Tranquil Space

In a sea of marketing mayhem here, I came across a corner of tranquility.

Qualcomm often has among the largest displays on the show floor, competing against every other device manufacturer trying to snag some attention. This year, though, the company took a different approach to lure people with an aura of calmness.

Instead of music blaring from speakers, massage therapists offer tired wanderers a relaxing rub-down. Gourmet coffee is handed out by zen-like baristas. Bamboo surrounds every product booth, and plush carpet makes you feel like you're walking on pillows.

It's soft gray hues are quite a contrast to its neighbors. Vonage's booth is 10 feet away, with flashing lights and glaring orange displays from floor to ceiling and flashing lights.

It seemed to be quite a hit. After a soothing backrub, visitors appeared more than willing to take a look at the company's wares.