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Content Marketing

In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement ...

The report of the Standing Committee on Canadian Heritage – Disruption: Change and Churning in Canada’s Media Landscape – released on Thursday, represents the federal government’s attempt to find a sustainable model for funding Canadian journalism.

The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before

“We want something viral.” This phrase is thrown around at nearly every content strategy meeting, and for good reason: Inbound marketing is one of the most cost-effective ways to generate high levels of awareness and drive conversions