Love Translator

For Valentine’s Day 2014, we decided instead of targeting women – why not speak to the men in their lives? The concept of Love Translator is based on the fact that common misunderstandings between men and women can be fixed through better communication.

By creating a mobile application that would live-translate “Female” to English, the idea of “fixing inter-gender miscommunication” was given a user-friendly platform, where our target audience had a direct link to the brand as well as a shareable, playful tool that would prompt potential hours of engagement. We developed the app to have a facilitated interface, giving users a familiar and direct way to interact with the app.