MASTER THE 8 CRITICAL DISCIPLINES OF DIGITAL MARKETING

BECOME THE “SMARTEST MARKETER IN THE ROOM” BY MASTERING…

…THEN COMBINE THESE SKILLS TO BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL.

MARKETING HAS CHANGED

Once upon a time, businesses could rely on
their local Yellow Pages, newspaper, or
radio ad rep to drive new leads and clients
through their doors. And if they offered a
valuable product or service and treated their
customers with respect, their business would grow.

Those days are long gone.

Today, businesses are forced to navigate dozens
of different channels to both acquire and
communicate with new customers and existing
customers, and needless to say…

…they can’t do it alone.

That’s where WE come in…

Today, companies need skilled marketing
professionals who are able to:

Leverage new media channels such as Facebook, Google, Twitter, and YouTube to acquire new customers and clients…

Architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers, and customers into raving fans…

Build and monetize large email subscriber lists… without resorting to spammy tactics…

Engage with customers via social channels such as Facebook and Twitter to grow a brand’s reach and credibility…

Optimize search networks like Google, Amazon, Pinterest, and Yelp, so the brand can both be found and accurately represented…

Track and measure the key metrics that matter, so decisions can be based on data, not hunches…

Run split tests that improve conversion rates and reduce acquisition costs over time…

And as a member, you’ll possess all these skills and
so much more…

MASTER NEW SKILLS USING THE ULTIMATE...

Conversion Funnels & Customer Value Optimization

Most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where you come in. In this mastery course, you’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers that are MORE valuable, all while spending LESS to acquire them.

Content Marketing Mastery

Content marketing isn’t an “optional extra”…it’s an essential aspect of any modern digital marketing strategy. In this mastery course, you’ll learn our “Value First” content plan that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). You’ll also learn how to leverage “other people’s content” to generate free, organic leads while simultaneously building your brand’s value and authority.

Paid Traffic & Customer Acquisition Mastery

Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. In this mastery course, you’ll gain the skills you need to help brands and businesses leverage paid traffic channels such as Google, Facebook, Twitter, YouTube, and other demand-gen platforms to grow their customer base…without breaking the bank.

Email Marketing Mastery

Email marketing consistently generates the highest ROI of any marketing activity, but sadly, most businesses are doing it wrong (or ignoring it completely). In this mastery course, you’ll learn the three types of email campaigns and how and WHEN to use them. You’ll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.

...DIGITAL MARKETING TRAINING LIBRARY.

Social & Community Management

Thanks to an ever-changing social landscape, consumers have altered the way they voice criticism and praise, find and consume information, and, most importantly, they have changed the way they buy. Successful brands must learn to adapt to these changes, and
put plans and processes in place to listen, influence, network, and sell in this environment. In this mastery course, you’ll learn to assess business goals and employ sound social media marketing practices to meet those goals. You’ll also be trained on the most up-to-date social media marketing practices that work TODAY, and will continue to work TOMORROW.

Search Marketing Mastery

With all the “noise” in today’s world, it’s critical that brands and business get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. And that’s exactly what you’ll learn how to do in this mastery course. You’ll learn how to leverage search channels such as Google, Amazon, and even local channels, such as Yelp, to ensure that your
brand gets found…and that when it’s found, the message your prospects see is a positive one.

Marketing Analytics & Data Science

Are your decisions driven by data or hunches? Logic…or fear? In this mastery course, you’ll learn how to setup a basic analytics plan and determine the key metrics your brand needs to track on a daily, weekly, and monthly basis. You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.

Testing & Conversion Science

Conversion Rate Optimization and Split Testing are two of the most identifiable marketing tactics in the industry today. Unfortunately, most marketers claim to be doing CRO but are merely relying on hacks and tricks. In this mastery course, you’ll learn a repeatable process that increases converting actions from the traffic you already have by leveraging assets you’ve already created. In short, you’ll be able to produce immediate results…making you immediately valuable to any business or brand.