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"Down the rabbit hole," a metaphor for adventure into the unknown, from its use in Alice's Adventures in Wonderland" — Wikipedia

As part of our recent profile page upgrade we added something to the music discovery experience called the Rabbit Hole. The Rabbit Hole lets you discover new music through real artists show bills and recommendations. Every time you have a song queued up, you can click the Rabbit Hole button and discover a new artist who is related to the music in your player. When that song ends, the Rabbit Hole retrieves a song from a related artist. And on and on, as deep down the Rabbit Hole as you choose to go.

LA Electonica to Canadian Hip HopFor example, let’s say I’m listening to Infected Mushroom, an electronica Artist from Los Angeles, CA, I click the Rabbit Hole button and now I’m listening to Alex Suplex, a Canadian electronica artist who played a show with Infected Mushroom. I dig it, I’m intrigued, and I want to go deeper. I click the Go Deeper button a few more times and now I’m listening to some downtempo Hip Hop by Toronto based Illa Brown. Going down the Rabbit Hole lets you truly discover new music.

The Rabbit Hole is Organic Music Exploration
It is a way to travel to unexpected places and find musicians you would never have heard of before. Where other music services can help you find more Top 40, The Rabbit Hole is organic music discovery through the connections shared by over 2,200,000 Musicians worldwide. It’s loud, it’s messy, it’s random, it’s imperfect, but it’s REAL music.

How far down the Rabbit Hole will you go?
The Rabbit Hole is super-beta. In other words, it’s experimental and recreational. So inhale deeply, and find out how far down the Rabbit Hole you want to go. Let us know what you think in the comments.