Madigan Pratt & Associates, a full-service Williamsburg advertising agency, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with a Gold Adrian Award in the 54th annual travel marketing competition.
The advertising agency was awarded the highest honor in the Digital Marketing category...

Late last month Google introduced Place Search - a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?...

There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more - and this is not good news for small luxury hotels....

You've heard all about it - Americans are shunning conspicuous consumption in favor of what the media calls "The New Normal." Don't let the name fool you - people are still buying luxury items with high perceived value....

Maximizing hotel revenue in a recession is a difficult, but not impossible task. There is, however, ample research pointing to the best way to succeed. Unfortunately the traditional "deep discount/heads in beds" strategy used by many hotels is not the best approach.
Find out the best...

Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges - it's small size, limited budget, remote location, air access and...

As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 17, 2009 and followed it up with Advertise Aggressively in a Recession - Part 2 two days later.
There...

Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers:
Are less likely to be lured away by a competitor's marketing efforts
Require less marketing expenditures to encourage return visits
Are more likely to recommend a hotel to friends and relatives -...

TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage.
Perhaps that's why last month's article - TripAdvisor makes an "offer you can't refuse"...