I try to keep my initial complimentary consultation focused on the problems of my prospective clients, and the potential ways I can help. Questions about cost can bog the conversation down. Business owners (and marketing managers eyeing their budgets) understandably feel they’re entering uncharted territory when they seek freelance writers or editors. Even in the (…Read More)

A few weeks ago, a financial advisor friend of mine and I had a conversation about the terminology of our respective professions. I mentioned how a few people seemed ambivalent about calling themselves copywriters, and some had started using the term, “content strategist.” I get it. “Copy” is a journalism term and one that evokes (…Read More)

(A version of this blog post first appeared at the Copywriter Conclave of Portland. Happy Holidays folks!) If you don’t have access to in-person resources, there are many freelance writing advisors on the Internet. Many monetize that advice through coaching, online classes, e-books, and so forth. Some are good and some are bad. Peter Bowerman (…Read More)

My freelance copywriter and editor group, The Copywriter Conclave of Portland, recently engaged in a lively and free-wheeling discussion about prospective clients and proposals. We were able to attract prospects and even get to the proposal stage, but sometimes, the almost-projects fell through shortly thereafter. We all determined that some unseen, emotional aspect comes into (…Read More)

We are inundated with information every day. Our work and home responsibilities involve a flood of calls, messages, and texts. It’s never been easier to lose track of something, even if it’s important to us. It’s no wonder that so many people are grateful for a simple, kind reminder about something they promised to do. (…Read More)