Tech Planning 202: Organizing Online Communications

$50.00

5 to 6 hours

This on-demand course builds on the previous courses in the Technology Planning learning track, Tech Planning 101: Getting Started and Assessing Your IT Infrastructure and Tech Planning 201: Developing a Data Strategy. Once you have an understanding of your organization’s infrastructure and a data strategy in order, it’s time to reach out to your audiences.

Using technology to deliver your messages is essential. Your website, emails, and social media conversations all shape your relationship with your clients, members, donors, and everyone else interested in your organization. In this six-hour course, you will learn how to define communication goals; best practices for websites, email, and social media; and how to integrate communications to ensure you are choosing the right tools and using them to meet your goals. We recommend you have completed Tech Planning 101 and Tech Planning 201 or have a completed written tactical technology assessment before taking this course.

*All course fees are non-refundable.

About the course

This 200-level on-demand course offers self-paced content for the advanced beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience.

You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 40 TechPoints to access your course certification.

Next Session

Facilitators

Susan Hope Bard

TechSoup

Susan is the director of solutions and services at TechSoup where she works to create engaging online trainings for nonprofits and libraries. Prior to joining TechSoup, Susan created, managed and delivered training programs for the American Red Cross and the American Library Association.

Guest Experts

Karen Graham

Idealware

Karen is a sought-after speaker, trainer, writer, and consultant with expertise in technology leadership and innovation, nonprofit software, and digital strategy. As Idealware’s Executive Director she leads a team of researchers, presenters, and writers who create technology information resources designed to help nonprofit leaders put their vision into action.