Vietnamese bananas to Japan

On the retail market of Don Kihote, one of the biggest retailers in Japan, on April 30, officially launched the sale of Vietnamese bananas. The bananas are golden first time “dock” the country’s sunrise.

VIENT Company (Japan) is the importer of Vietnamese bananas. According to VIENT leader, in addition to the retail chain Don Kihote in Tokyo, Vietnamese bananas imported from VIENT are also sold at some other local supermarkets such as Chalenger in Niigata Prefecture, Saitama, Chiba …

According to Do Van Dung, Chairman of the Vietnam-Japan Business Club (VJBC), excitedly told VnEconomy that the banana export to Japan is Huy Long An’s old farmer Vo Quan Huy. The name is Ut Huy) – who is the owner of a multi-million dollar banana in Long An. After a long time VJBC connection, promotion of trading partners, the first banana of Mr. Út has reached the world’s hardest market.

The first single export was a 40-foot container, with a volume of 1,080 barrels, each containing about 13.5 kg of bananas, equivalent to about 15 tons of bananas. However, due to the limited availability of bananas at the time of banana export, it was not enough to meet the needs of Japanese partners.

“My side has tried to set aside a container and the Japanese side is trying to buy even though the price is a bit high for the reason is the basis for long-term business,” Dung said.

Japan is a difficult market, so Vietnamese bananas for export are also subject to strict standards and conditions, from banana seedlings to the selection process, fertilization to harvest, selection. Pick a banana (fruit size) packaging, food hygiene, folding in the container to banana from scratches, scratches …

“It’s also because the Japanese market is the most difficult fruit in the world, so if it can be stabilized in this market can go anywhere,” said VJBC President.

That is the story of the near future. The President of VJBC said that in the immediate future only need to meet well for Japan, the banana Vietnam has a large market. Because the Japanese market is very potential, the demand for bananas is very large. Because bananas are high in nutrients, an average Japanese person consumes a banana a day. With a population of around 100 million people, the demand for Japanese bananas a day is enormous.

And, of course, when it comes to Japan, Vietnamese bananas are very easy to access to other countries in the world.

In Japan, the Philippines is the largest exporter of bananas, at over 80%. However, Japanese companies are looking to diversify their supply to the domestic market. Another advantage, according to the Japanese banana importers, is that the quality of Vietnamese banana is sweet in line with Japanese consumers’ taste and competitive price.

If it meets the requirements and standards of the Japanese importers, the opportunities for Vietnamese bananas in this market are very open.

In fact, at present, Vietnamese bananas are not afraid of lack of demand. Mr. Do Van Dung said, right in the country, Chinese traders have been accelerating the collection of bananas, buy a lot. Even Chinese traders do not put much on the benchmark and push the price up quite high. Many farmers in the South have cut down other trees, especially rubber, to grow bananas.

I can sell to China. But, according to Dung, as well as many other fruits, such as dragon fruit, cloth … Chinese traders always buy in a lot but the next year “drop” suddenly, so farmers suddenly fall into Difficulties, banana products as well as other agricultural products will be hit hard.

“So, when the price of banana exports to Japan was relatively high, about US $ 11 per barrel, we were very persuaded by Japanese buyers to try to keep up and work together to put Japanese technology into practice. Planted in order to supply the Japanese market in a stable manner, “said Do Van Dung, who said that if China does not buy anymore, it still has the Japanese market to sell.

“Vietnam’s exports are also preparing for the second, third, second container every two weeks. At some point in the future, we will lift one or two containers every day, this is the plan we are promoting, “said the president of the Vietnam – Japan Business Club.

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