Guest post from Jing Shyr, Chief Statistician & Distinguished Engineer, IBM Business Analytics
It's the age-old question: why did the chicken cross the road?
With one chicken, the answer is easy to compute.
But, what if there were millions of... [Continue Reading]

Guest post from Burke Powers, Managing Predictive Analytics Consultant, IBM Business Analytics
Today, every company of appreciable size has some social media presence. Most companies I speak with are either just monitoring social media or are engaged in “spray-and-pray” tactics that are... [Continue Reading]

Guest post from Edward Burek, Product Marketing Manager, IBM Social Analytics, and his Extreme Blue team members
One of my favorite quotes about “real world” experience and one my grandfather was fond of came from Mark Twain, “A man who carries a cat by the tail learns something he can learn in no other way.”... [Continue Reading]

Guest post from Haytham Yassine, Software Engineer, IBM Social Media Analytics
I’m back with the redesign of the call center complaint process. Click here for part 1.
Before I share, here are some key areas such a process should focus on regardless of implementation:
... [Continue Reading]

Guest post from Haytham Yassine, Software Engineer, IBM Social Media Analytics
Social media is not only a growing aspect of our daily personal lives, but also a key dimension for many successful business processes.
As a software... [Continue Reading]

In today’s tough fundraising environment, knowing how to use your wealth of prospect and donor data is essential in saving time, money and resources, and generating more revenue.
Joshua Birkholz , fundraising expert and author of the book, Fundraising Analytics , talked to us about redefining fundraising... [Continue Reading]

Guest post from Melissa Dranfield, Worldwide Internal Communications, IBM Risk Analytics
Data is the oil of the 21 st century, and analytics is the combustion engine.
Les Rechan , General Manager, IBM Business Analytics said it first in his opening address, “Data is the oil of... [Continue Reading]

Do you really understand the reason you make decisions?
Sometimes the mind wants to unconsciously push us into a certain decision when there’s a better way to think about it.
That’s the premise of the book, Think Twice: Harnessing the Power of Counterintuition , written by Michael... [Continue Reading]

Guest post from Erick Brethenoux, Director, IBM Business Analytics & Decision Management Strategy
As the saying goes, “Rugby is a rough sport for gentlemen; football (or soccer) is a gentle sport for ruffians.”
When I played rugby in my younger days in France, I suffered a number of injuries – from a... [Continue Reading]

Guest post from Kurt Peckman, Program Director, IBM Predictive Analytics
Spoiler alert: If you have never seen “2001: A Space Odyssey” forgive me for spoiling the plot, but you’ve had 44 years to see the movie.
In 2001, a space crew was voyaging to Jupiter... [Continue Reading]

When it comes to fitness and exercise, a little motivation goes a long way.
That motivation can come in many different forms – looking in the mirror, ridicule from friends, preparing for a big race, or a personal fitness coach.
Getting off your butt is only the first step... [Continue Reading]

When we last left our friends, Harriet and Christoph at the fictitious Future Chips International, it was apparent that trouble was brewing. (See Part 1 here .)
IT and business are both dedicated to the organization, but there have always been preconceived notions about who owns the analytical... [Continue Reading]

It has almost become a daily occurrence when I arrive home from work and go through the mail to find yet another credit card offer from my bank, even though I already have a credit card with that very same bank.
Shouldn't they already know I have one of their credit cards? Do they even know me? Or, care to?
... [Continue Reading]

“Ignorance gives one a large range of probabilities.” ― George Eliot in Daniel Deronda
In the simplest of definitions, analytics is all about maximizing probability.
In other words, how do you use the information around you to gain a better advantage?
For... [Continue Reading]

In 2011, research from CMOs , CIOs and CFOs all ranked Business Analytics as a key area of technology investment to help drive business and uncover hidden insights in the explosion of data sources.
And... [Continue Reading]

For best use of business analytics, the award goes to…
My favorite part of the Business Analytics Forum (IOD11) each year is to hear from our customers and understand how they are using business analytics and the amazing... [Continue Reading]

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