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hellogoodbye is the alter-ego of Mattias Strubbe, WordPress‑wizard and freelance front-end developer based in Bruges, Belgium.

With over a decade of experience in the web and e‑commerce industry, I’ve grown to be a pragmatic digital problem solver at any level.

I do a lot of different stuff, but for now I’m mostly building custom WordPress themes and plugins from scratch using technologies like PHP, HTML, CSS and JavaScript. Tools like SCSS, PostCSS, Gulp, Bower and Git automate and improve my workflow.