Hellaflush Hawaii X Slammed Society 2013

Once again we’d like to thank everyone who came and participated, battled and showed at our annual event in Hawaii. It was a challenge finding a new spot the last minute but in the end the show went on and we enjoyed everything about the show (even the rain at the end!). Next year we’ll change it up a bit so we’re looking forward to it.

For now, enjoy the video we put together with the latest song from FAR EAST MOVEMENT called ILLEST. It’s available for free download so make a video and let us know and we’ll post it up the best ones on the site.

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.

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ABOUT FATLACE

Born in 1999, Fatlace initially started as a blog about the elements of hip-hop, with roots in music, break dancing, and graffiti. In addition to the hip-hop lifestyle we grew up on, cars is a collective interest among the Fatlace family and was inevitably incorporated into our web site. Fast forward and Fatlace has evolved into what you see now, and we are still continuing to grow.

Fatlace found its first home in San Francisco’s historic Japantown, where it remained for several years before closing. This bittersweet end allowed us to focus our attention on the Fatlace Paddock in San Mateo, which now serves as our headquarters and flagship location.

At first, the Paddock seems like your typical shop with dope beats, comfy sneaks and kids up to no good, but stay a while and you'll discover there's more to us than what is on the surface. You'll soon find out the diverseness within our team and the details that set us apart from the usual street boutique. Be sure to also check out Illest, where we've set up shop in both Los Angeles and Honolulu. If you can't make it out to any of our shops, there's always our online store where we carry all of our latest products.