SF MOMA

More than a Museum—SFMOMA

The newly renovated SF MOMA has always been a unique place of exploration and sanctity, but now with it’s new design comes new opportunity and greater status in the art world. The sheer amount of available space in the MOMA provides for advancement in education and creation, as well as a place for solitude. SF MOMA is a force in the art community and an inspiration in the city and around the world.

Concept

A conceptual poster series was created, stemming from the idea that a museum can impact each individual in a different fashion. The posters that represent the San Francisco Museum of Modern Art, focus on three main perspectives. That the San Francisco Museum of Modern Art can be seen as a landmark, a sanctuary and a school. The overarching goal was to show that SF MOMA is not a museum, but it is more than a museum. After choosing those specific perspectives I built on them through the use of graphic illustration. Each poster features an orb-like illustration that symbolizes the essence of the museum; open to adapt and form to the world around it. The white graphics exist to interpret the feeling of each of those chosen perspectives.