In the same way that it’s always easier to parent other people’s children perfectly, it’s easier to criticize the publishing industry from the outside and see what needs to be done. Still, as an ‘outsider’ who’s been in various segments of the publishing industry for over 25 years, here’s my top five list of changes the publishing world needs to implement in order to survive the current economic downturn–if the industry is to emerge at the other end intact.[Read more…]

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)

In the past six months, I’ve been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women’s World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly–and even The National Enquirer.

In fact, I’ve been quoted in over 100 prestigious U.S. publications. I call this “Expertizing,” and it’s good for business, regardless of the business you’re in. Anyone can learn to get this kind of media attention, for any book or any business; my Expertizing workshop attendees are achieving this same level of media recognition. Here’s how:

‘Social networking’ has become the latest buzz phrase – but what is social networking exactly, and why would you want to get involved in it? The answer is that social networks—Facebook, LinkedIn, Ryze, Bebo, MySpace, etc—are fast becoming a phenomenon worth paying attention to, and are potentially poised to usurp many of the publicity and advertising dollars formerly vested in the more traditional media. In today’s world, you become known by the talks you give and the articles you write. In tomorrow’s world, you’ll be known by your online profile. If you’re an author, independent publisher, or small business owner, the earlier you jump in and get involved, the more connected you’ll be five years from now—and the better your business will be doing.