Project Overview

Background Situation

Corus was quick not only to see the challenges but also to embrace the potential of the digital transformation. The Company saw the opportunity to extend their activities to digital channels such as VOD offerings and online advertising, and needed to provide campaigns that could work across multiple platforms. However, a wide variety of systems for different linear and non-linear platforms, which included disconnected processes for media sales and scheduling and rights management, made the goal of cross-media content monetization difficult to achieve.

Vision

Corus' goals were to improve digital rights management; integrate digital and linear processes; and take a true cross-media approach to content management and monetization.

Solution

To achieve the goals, they wanted to implement a system that supported cross-platform workflows, where data and effort duplication would be eliminated and transactions could be automated – all with the highest degree of quality assurance.Corus decided to extend its long-standing relationship with Arvato Systems to enhance the existing broadcast management suite with BMS Avatega and BMS AdStore. In a start-to-finish project which included consulting, analysis, solution design, implementation and roll-out, both systems were added to and integrated with system.

The Customer

Corus Entertainment Inc. is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital ssets, live events, children’s book publishing, animation software, technology and media services.

Further Information

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