In a most colorful presentation in NYC today, T-Mobile's CEO John Legere announced big changes for the company: the new Simple Choice Plan with NO contract and their LTE 4G network is now live in 7 metro areas of the US. In related news, the carrier also announced that they will offer the iPhone 5 on April 12, along with the iPhone 4 and iPhone 4S in select markets.

Central to today’s announcement is a radically simple approach to consumer rate plans — the Simple Choice Plan. A break from industry norms, the Simple Choice Plan eliminates restrictive annual contracts, taking pain and confusion out of the wireless experience.

One consumer Rate Plan

Simple Choice asks customers two basic questions: How many lines do you need, and how much high-speed data would you like? Customers start with one line at $50 per month for unlimited talk, text and Web with 500MB of high-speed data. Customers can add a second phone line for $30 per month, and each additional line is $10 per month. They can also add 2 GB of high-speed data for $10 per month more per line. Unlimited 4G data is $20 more per month per line. No caps and no overages according to T-Mobile.

LTE 4G Network Goes Live

Today, T-Mobile launched its 4G LTE network in seven major metropolitan areas, including Baltimore; Houston; Kansas City; Las Vegas; Phoenix; San Jose, Calif.; and Washington, D.C. The advanced 4G LTE network is expected to reach 100 million Americans by midyear and 200 million by the end of 2013.