Music streaming subscriptions are the way forward, says Featured Artists Coalition

Here’s a exclusive interview that I did for Pocket-lint.com with FAC CEO and Marillion keyboardist Mark Kelly.

Spotify recently announced that its free music streaming service wouldn’t be quite so free anymore, with subscription-free listening now reduced from 20 hours to 10. While there might be a groan from those who signed up for the service all that time ago, what exactly does it mean for the musicians behind the tracks?

The music industry is a complicated beast, so we had a chat with Featured Artists Coalition CEO, Mark Kelly (pictured right with Marillion band mate Steve Hogarth) to shed some light on the subject. He told us:

“It’s a difficult one to judge. I can understand why Spotify is doing what it’s doing and why it’s doing it as there’s a lot of pressure on the brand as it’s trying to get into the US market. Our main criticism of Spotify is the deals that it’s made with the labels under Non-Disclosure Agreements (NDA). That means that the artists have no idea what the details of the agreements are but we very much doubt that the labels will be sharing all the money that they make off the back of them with the musicians that provide the content in the first place.”

The advent of downloading and streaming music has changed the face of the music industry forever, often at a cost to the people that actually produce the sounds. The way that the business runs has failed to keep pace with technological change. In the wake of reduced royalties and illegal downloads, the Featured Artist Coalition (FAC) was set up to campaign for the protection of UK performers’ and musicians’ rights.