Supercell’s highly anticipated game Brawl Stars has launched worldwide on both the App store and Google Play. To ignite excitement in the gaming community, agency Barton F. Graf, New York, created a film titled “No Time to Explain” introducing players to an entirely new cast of characters in the world of Brawl Stars.

This continues a campaign strategy of building and telling the stories of the in-game characters, creating content that feels like an extension of the game.

This :60 captures what it feels like to be a new player dropped into the instantaneous mayhem of the Brawl Stars world. The film blends 2D effects with 3D animation, working with partners around the world to coordinate efforts. Production companies were Psyop in Venice Beach, Calif., and Golden Wolf in London.