World's 10 most reputable brands to Canadians

•September 20, 2012

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Jeff Bezos

Jeff Bezos, CEO, Amazon.com Bezos, who parlayed a retail book operation into the online juggernaut Amazon (AMZN), worked as a cook in a Miami McDonald’s during the summer of 1980, while he was in high school. He later attended Princeton University and founded the online merchant in 1994.

We feel patriotic and sentimental about homegrown brands, but when it

comes to reputation, we trust them less than the global titans. That's

the startling finding from our annual survey of the world's most

reputable companies, conducted by international research and consulting