world of men's style / fashion / grooming

An UrbanDaddy Publication

Nothing makes an iconic watch like sitting on the wrist of a racecar driver. Take, for example, Formula One legend Jo “Seppi” Siffert. By the end of ’68, he’d won the British Grand Prix, earned a seat at the lead driver’s wheel for Porsche, sped into the history books by winning the 24-hour Daytona and 12-hour Sebring endurance races within weeks of one another, and picked up the sponsorship of Heuer watches.