Partners

Swissôtel's partner marketing focuses on creating and building lasting partnerships with a strategic selection of brands, with the aim of increasing brand awareness and recognition, as well as generating bookings directly through partner CRM programmes, particularly frequent flyer programmes.

Strong international and local partners assure a cascade of win-win outcomes. New markets can be tapped and joint promotions extend budgets. Swissôtel and its partners also gain from the mutual transfer of valuable market intelligence – fed back into the partner marketing mix.