I4U: "Content Idea of Asia has developed a printable 3D code that can store between 0.6 to 1.8 MB, enough for watching short video commercials on mobile phones. The 3D code is based on the 2D QR Code." The new code consists of up to 24 layers using different colors. Its major advantage over the existing technologies is that the video information is contained in the code itself and does not require connection to a server to be accessed.