What have Chinese consumers bought during Tmall Double 11, the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much? Nearly 70% of respondents were buying “more than last year” (35%) or “same as last year” (33%). Apparel was still the most popular one among […]

The 1.6 million Taobao content creators want to tell you a different story about the 15-year-old Taobao from their perspective. To begin with, they have generated over 3 billion yuan income for the past 12 months. Meanwhile, the live streaming users doubled in the past year with total transactions growth at 350%. Moreover, there are […]

One afternoon of a working day, a jewelry buyer Xiaotian went on a live broadcast in Hong Kong, calling the customer “Baby”, tried on and showing her jewelry in front of the screen: “Look here baby, I am now in the studio of President Fang in Central, this is the newly designed necklace. Shall I […]

Alibaba delivered second quarter with 61% revenue growth, a net increase of 17 million Taobao MAUs to 634 million, and a decrease of 54% in income from operations, according to its financial results for the quarter ended June 30, 2018.

The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]

What’s your idea of entrepreneurship based on content creation? Publishing opinion pieces on Daily Headline News, uploading a few comedy videos on Kuai Shou, share a few paragraphs on Weibo? In fact, while doing online shopping on Taobao, people can also kickstart entrepreneurship by doing product reviews videos, live streaming of shopping or even publishing […]

Influenced by the “double 12” shopping festival, the rankings of best-selling brands have changed greatly in December. In women’s clothing category, Taobao brands RUMERE, MG Xiaoxiang, and DAXI RETRO STYLING have broken into the ranking of top 10. In women’s shoes category, OCANDY, a web celebrity brand, has moved into the top 10. In men’s […]

“Visit Taobao if you want to live a better life” The number of Taobao villages has grown from 3 in 2009 across 3 provinces to 2,118 in 2017 across 24 provinces. Most Taobao Villages are concentrated in east coastal areas; and, the top three provinces by total number of Taobao Villages are Zhejiang, Guangdong, Jiangsu, […]

China’s e-commerce market is already the world’s largest, and its growth, while slower than in years past, is still more rapid than that of any other large economy in the world. The following is an overview of several e-commerce sectors in Q3 2017. SME-oriented B2B Platforms B2B platforms serving small-to-medium enterprises saw slower revenue growth […]

Check out the top selling brands on Taobao/Tmall in September 2017 based on the transaction index from Alibaba across 10 categories including home applicance, snacks, skincare, apparel, smartphones, and etc. … Log in or subscribe here to read the full content.

The online retail market in China reached 1.59 trillion yuan (US$244.6 billion) in the second quarter of 2017 (up 31.2% over Q2 2016), with B2C sales accounting for 860.5 billion yuan (US$132.4 billion), an increase of 32% over the second quarter of 2016.