“Our $1 margaritas in October give us a chance to show our guests a little love, giving them a totally unbeatable offer as a gesture of our sincere appreciation for their patronage,” said Patrick Kirk, vice president of beverage innovation at Applebee’s.

The restaurant chain noted the drinks are available at participating locations and reminded people should still drink responsibly, even when drinks are a dollar.

The drink special had a lot of people talking on social media celebrating the price or wondering how much of a deal it actually is.