Using an online bulletin board to improve hospital communications

Using an online bulletin board to improve hospital communications

Challenge

We were commissioned to find out how US Chief Medical and Nursing Officers interact with each other, with the aim of improving hospital communication methods, practices and systems. Our challenge was to find a neutral environment where high-level, busy professionals could find the time to open up and express their feelings.

The right stakeholders, the right channels

We invited the hospital professionals to log on to a bulletin board over three days to talk about inter-hospital communication issues. After three days, a survey link appeared on the bulletin board that led to a mini survey asking respondents about their experience of using the bulletin board. A total of 22 respondents were invited to take part.

The right result

This innovative approach was highly successful, as participants found it easy to discuss issues freely, and shared important insights with the research team.