Ariana Grande leads Reebok’s new women’s campaign

Pop superstar Ariana Grande is the face of Reebok’s new #BeMoreHuman campaign alongside Gigi Hadid, Gal Gadot, and more. The initiative is the brand’s largest women’s campaign yet, and is designed to celebrate women who are transforming themselves and those around them.

“What it means to be more human is being as accepting as possible of yourself, and evolving,” Ariana says in the promotional clim. “We’re never done.”

Reebok will be donating 100% of the proceeds from the sales of their limited-edition t-shirts and tanks to organizations like Women’s Strength Coalition and Movemeant Foundation. Shoppers can also donate “in sweat” by signing up for the brand’s events and classes.