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With heat mapping and user tracking, improving your online revenue is now a science more than just an art. In this webinar we'll show you how to track the right user metrics and then turn that data into actionable sales funnel improvements. Taught by Campaign Manager Cameron Johnson.

Access the full webinar recording and show notes:
https://97thfloor.com/blog/heat-mapping-webinar/

25.
25
Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?

26.
26
Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?
- Are users clicking on things that aren’t actually links?

27.
27
Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?
- Are users clicking on things that aren’t actually links?
- How many clicks do my sidebars get?

28.
28
Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?
- Are users clicking on things that aren’t actually links?
- How many clicks do my sidebars get?
- Are there elements around/before my CTA that users click on instead?

29.
29
Ask Yourself...
- What links get the most attention?
- Where do users gravitate to in my top/bottom navigation?
- Are users clicking on things that aren’t actually links?
- How many clicks do my sidebars get?
- Are there elements around/before my CTA that users click on instead?
- What types of links do users most often click on? (ie. image, button, text)

36.
36
Ask Yourself...
- What percent of users reach my CTA?
- Are users making it beyond the fold?

37.
37
Ask Yourself...
- What percent of users reach my CTA?
- Are users making it beyond the fold?
- Are there any places where drop-offs significantly increase/decrease?

38.
38
Ask Yourself...
- What percent of users reach my CTA?
- Are users making it beyond the fold?
- Are there any places where drop-offs significantly increase/decrease?
- Are the majority of users seeing my CTA?

39.
39
4 Reasons Users Leave a Page
Good:
- They found what they were looking for
- They clicked on an link (hopefully your CTA)
Bad:
- They didn’t find what they were looking for
- They had a poor user experience

44.
44
Ask Yourself...
- What sections get the most/least engagement?
- Does this correlate with drop-off rates?

45.
45
Ask Yourself...
- What sections get the most/least engagement?
- Does this correlate with drop-off rates?
- How much engagement is there above/below the fold?

46.
46
Ask Yourself...
- What sections get the most/least engagement?
- Does this correlate with drop-off rates?
- How much engagement is there above/below the fold?
- Is the CTA placed where users are engaging?

62.
62
Pro Tips
- Engagement significantly drops below the fold. Place your most important
information above the fold.
- Remove distractions. Don’t make your CTA have to compete for attention
on a page.