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• iRadio- a free entertainment application with 24|7 news, entertainment and music;
• Available at no additional cost for all customers.

Airtel digital TV, the DTH service by Bharti Airtel, today announced the launch of iRadio – a 24/7 entertainment application that has 21 Radio channels available to all its customers, at no additional cost. The introduction of the 21 channels on iRadio is consistent with Airtel digital TV’s efforts of enabling customers to enjoy their entertainment experience in a language of their choice, wherever they go in India.

This latest addition to Airtel digital TV’s portfolio caters to the growing demand by customers for entertainment in a language of choice. AIR Radio has been a favourite of listeners across the country its unique entertainment mix of Music, News, Talk Shows, Variety, Interviews, Current Affairs and documentaries. iRadio is yet another compelling reiteration of DTH’s clear advantage over analogue systems in offering unique non-channel content across genres like education, music, movies, farming and lifestyle.

According to Mr. Shashi Arora, CEO- DTH/ Media, Bharti Airtel,“iRadio will provide yet another reason for customers to be on Airtel digital TV. The width and depth of our content together with the superior audio and video clarity on the back of our strong distribution and service delivery network has been one of the primary reasons for more customers opting for Airtel digital TV. Our non channel content has been very well received, one of the reasons we believe that the Radio application will find appeal across the hinterland of the country where radio is still considered the primary entertainment medium for many, who are only now being introduced to DTH and its advantages over legacy distribution systems.”

All Airtel digital TV customers can access this application at a mere click of the iTV button on their remote. With a user friendly interface, the customers also have an option to select an AIR channel and play in the background. The 21 audio channels in iRadio include FM Gold, FM Gold Mumbai, FM Rainbow, FM Rainbow Bangalore, FM Rainbow Chennai, Radio Kashmir, Gyanvani Radio, AIR Hindi, AIR Punjabi, AIR Tamil, AIR Telugu, AIR Bangla, AIR Gujarati, AIR Urdu, AIR Marathi, AIR Kannada, AIR Oriya, AIR Malayalam, AIR Assamese, AIR Ragam, and AIR North-East.

iRadio is now available along with the other five attractions, iFasal, iGoodlife, iDarshan, iLearn and iAstro. To enjoy other iTV applications, the customers need to call 12150.

iGoodlife: provides rich and entertaining content on lifestyle, cooking, health, home and family

iDarshan: showcases live aartis every morning and evening, devotional songs, debates, discussions, pravachans, satsangs, discourses, travel episodes from shrines across the country and pilgrimage information, at your home

iLearn: interactive and fun tutorial for children ranging from classes 1 to 5

iAstro: provides detailed forecast for the day – both as per astrology and numerology

About Airtel digital TV
Airtel digital TV – the DTH service from Bharti Airtel – has over 6.8 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.

About Bharti Airtel Limited
Bharti Airtel Limited (airtel.in) is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers globally. In rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 238 million customers across its operations at the end of October 2011.

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