BA (HONS) IN BUSINESS MANAGEMENT WITH A SPECIALISM IN E-BUSINESS

Focus on different aspects of E-Business including modules in
topics such as e-commerce, e-business, e-tourism, e-marketing,
internet payment systems, e-procurement and e-business strategy.

Students with more in depth understanding and to undertake a
project which explores this area in a more analytical and in-depth
way.

Admission required:

2 Principal Passes at STPM level and with 4 Credit Passes at
SPM; or

2 Passes at A Levels; or

The APIIT/APU Foundation or equivalent with CGPA of 2.0; or

5 Grade B's in UEC; or

Canadian Pre-University (CPU) with minimum average of 50%;
or

Australian Matriculation (AUSMAT) with minimum average of
60%; or

South Australian Matriculation Certificate (SAM) with
minimum of 60%; or

International Baccalaureate with minimum 24 marks

Victorian Certificate of Education with minimum average of
50%;

Ontario Secondary School Diploma with minimum average of
50%; or

A qualification that APU accepts as equivalent to the above

PROGRAMME DESCRIPTION:

Level 1

Level 1 comprises 10 common modules within all management awards.
The Legal, Business Environment and Computing & IT in the Workplace
modules provide a context within which businesses operate

The Business & Communications Skills and Introduction to Services
Management modules provide the skills and competence that will be
used throughout the programme. You are then introduced to the four
principal functions of a business - Management, Marketing, People
Management and Accounting. Important and relevant skills for
independent learning are also introduced

Commomn Modules

 Accounting Skills

 Business and Communications Skills

 Business Environment

 Computing and IT in the Workplace

 Introduction to Management

 Introduction to Services Management

 Legal Environment of Business

 Marketing

 People Management

 Quantitative Skills

In addition to the
above, all students are also required to successfully complete
General Studies modules as stipulated by the Malaysian Qualification
Agency, as well as fulfill credit requirements for Co-Curricular
Activities

Level 2

Two modules deal with organisational issues and two with customer
related issues designed to deliver value. These are common to all
management courses. The other modules provide a broad understanding
of the Accounting, Operations and Management issues in an
organization. The specialism contains 4 modules which explore
Electronic aspects of Commerce, Business, Tourism and Marketing.
Independent learning continues in all modules but is a particular
focus and requirement in Research Investigations.

Common Modules

 Behavioural Science in the
Organisation

 Business Ethics and Governance

 Delivering Customer Value

 Financial Management

 Managing Information System in
Organisation

 Research Methods

Specialised Modules

 Creativity and Innovation

 Critical Thinking in Management

 E-Business Management

 E-Commerce

 E-Marketing

 Operations Management

Internship

After the completion of Level 2 students will undertake a short
Internship/Industrial Training. This will prepare them for a smooth
transition from the classroom to the world of Business Management.

Year 3

The emphasis is on strategy and decision making alongside the
more practical issues of managing for enterprise, performance and
problem solving. The specialism explores specific E-Business aspects
such as Internet Payment Systems and Promotion as well as E-Business
Strategy.

The Project further develops the students academic and practical
aspects of their areas of study in E-Business and reinforces their
independent learning skills.

Common Modules

 Corporate Finance

 Strategic Management

Specialised Modules

 Contemporary Management

 E-Business Project

 E-Business Procurement

 E-Business Strategy

 Global Marketing

 Integrated Marketing Communications

 Internet Payment System

 Investigation in e-Business

 Managing Change

Note: The specialism
will appear only in the academic transcript

CAREERS IN E-BUSINESS

You develop the necessary critical intellectual ability to enable
you to develop careers in e-business, e-government, e-education and
e-services to name a few. Careers in E-Business would include New
Business Development Management, Marketing Manager , E-Business
Consultant and Technoprenuer.