New Apple iOS app based on Cross-Cultural Business Behavior book now available!

Samfundslitteratur has released an Apple iOS app for iPhone, iPad, iPad Mini and iPod Touch which is based on Richard R. Gesteland’s Fifth Edition of the Cross-Cultural Business Behavior book. Go to the AppStore now to download it to your device. Search on “Business Behavior – The International Guide” to find it.

The app is free to download offering complimentary content on business behavior in Japan, universal rules and insider tips. For the other 41 countries the app covers, there will be a per country fee to unlock the content. This is a great pocket guide to carry with you when you’re traveling on business to a different country and you want to prepare yourself while sitting at the airport or on the plane or anywhere where else you take your mobile device with you.

Click on the thumbnail below to watch a promotional video on Vimeo about the mobile app:

Or you could click on the thumbnail below to watch the same promotional video on Youtube:

Here’s the description of the app made available on the AppStore:

Doing business across cultures? Business Behavior – The International Guide is the essential, no-nonsense guide to global business behavior. Don’t leave home without it.

The 42 country-specific business behavior guides offer academically verified, no-nonsense business behavior information in short form for the international business traveler.

Informed by three decades of observing business people spoiling promising deals, this high-quality app offers valuable insight accumulated from 1,000 business negotiations in 55 countries through 26 years as an expatriate manager on 3 continents. The business behavior guides are based on the business bestseller, Cross-Cultural Business Behavior, now in its fifth edition, by Richard R. Gesteland.

Business Behavior – The International Guide offers a complimentary guide to business behavior in Japan, as well as free information on universal rules and insiders’ tips. The additional 41 country-specific guides to relationships, verbal and nonverbal communication, status, business protocol and negotiating styles are available as in-app purchases for the following countries: