'Fun-In-The-Sun' Prize Draw To Win A Mazda MX-5

LONDON – May 14, 2013: To welcome the warmer weather, Mazda is
offering every driver in Britain the chance to win an iconic Mazda MX-5
– the world’s best-selling two seater sportscar – for
four summer months in its new ‘fun-in-the-sun’ free
competition.

Starting today (13 May), drivers can visit the competition’s
website www.mazda.co.uk/funinthesun for details of how to book a Mazda MX-5 test-drive at their local Mazda
dealer where their name will be entered into a free prize draw. The Mazda
MX 5 Roadster Coupe features the world’s fastest folding powered roof
– open or closed in just 12 seconds, an ideal speed for the sometimes
fickle UK summer weather.

To promote the ‘fun-in-the-sun’ competition, Mazda is
working with players from Great Britain Ultimate (the UK’s top
frisbee team), Justin Foord and Dominic Clark, to create a viral film,
which shows two Mazda MX-5s playing a game of extreme frisbee. In the game,
seven-time British Motorsport Champion and multiple Guinness World Record
holder, Paul Swift, drives the MX-5 while the frisbee player throws the
frisbee from the car, meanwhile the other player catches the frisbee in the
other MX-5 driven by stunt driver, Gordon Clendinning. To view the film go
to: www.youtube.com/watch?v=NPTQy8Ad74k

Over the bank holiday weekend (25-27 May) a Mazda MX-5 Venture Edition
will also appear in various parks in London and on Brighton seafront,
‘sunbathing’ on a giant car-sized beach towel bearing the
message ‘Win a Mazda MX-5 for the summer. Book a test drive
today’.

To heighten the holiday atmosphere, the Mazda MX-5 will be joined by a
pro frisbee player doing stunts and distributing give-away frisbees to
encourage participants to have even more fun-in-the-sun.

Closing date for entries in the ‘Win a Mazda MX-5 for the
summer’ competition will be 31 May.

“Defy convention is the message at the very heart of our brand and
having a car unconventionally sunbathing in the sun and doing extreme
frisbee stunts encapsulates that,” comments Claire Andrews, Marketing
Director, Mazda UK. “Our new ‘Win a Mazda MX-5 sportscar for
the summer’ competition with its tongue-in-cheek ‘go topless in
12 seconds’ strap line will remind people of the fun of summer
driving, playing frisbee in the park and sunbathing – while
re-boosting awareness of our MX-5 range of distinctive
‘stand-out’ sportscars which offer fun to drive everyday of the
year.”

Customers buying their new car with a Mazda PCP and 0% APR finance can
also enjoy low-cost monthly payments (from just £255), plus a generous
deposit contribution from Mazda of £2,131 (regular MX-5 models) and £1,155
(MX-5 Venture Edition models).

“Our latest PCP offers have no upfront payment requirement –
they simply require 42 monthly payments, with a single final payment option
at the end of the contract if customers wish to complete their purchase and
retain the car,” comments Peter Allibon, Sales Director, Mazda UK.
“Further options are also available at the end of the PCP agreement
– so now really is a great time for car buyers to visit one of our
135 dealers nationwide and try an MX-5 for themselves.”