Not that it’s my strong suit or anything, but I certainly take issue with Apple’s wording of Exodus International’s Gay Cure rejection letter, which went something like this:

“We removed the Exodus International app from the App Store because it violates our developer guidelines by being offensive to large groups of people.” (Cult of Mac emphasis kept).

Presumably, the ‘large groups of people’ Apple reference is – in this instance – the gay community. The problem, of course, is that the wording is otiose and could be construed to fit anyone’s purposes. Imagine Canon camera fans taking issue with Nikon Learn & Explore app. Or, Oxford dictionary devs taking issue with (admittedly inferior) Webster dev counterparts. Without even touching the political/religious debate, Apple have opened a can of worms by failing to properly copy edit their marketing literature. They aren’t some two-bit blog, they’re the most iconic tech company in the world, and their moves (no matter how small) vibrate around the world.

On the other hand, Exodus International’s rebuttals are hardly convincing, either. Exodus’ next editions: The Mormon Cure, the Jewish Cure, the Liberal Cure, the Evolutionist Cure, to be followed by: the Mormon Solution, the Jewish Solution, etc.. Both sides adroitly prove just how flawed a system of checks and balances can be.