20 Must Watch YouTube Channels That Will Change Your Business

I confess that when I watched my first business video on YouTube, I winced. It was bad. The lighting was terrible, the editing was frightful and the host sounded like yet another corporate drone that has come to define the modern executive.

But then, I started to discover a few gems, then a few more, and finally a list of twenty that I watch on a regular basis. The truth is, they inspired my own YouTube channel on digital marketing.

YouTube hasn’t received proper credit for its business related content, but that is changing. And if you haven’t been convinced to dive in yet, I enlisted Sunny Lenarduzzi to change your mind. You’ll start to see the transition from corporate blog to corporate web T.V. in 2017, you heard it here first.

Meanwhile, It’s still tough to find solid, consistent and up to date business advice on YouTube, but these twenty will make you a better business person, entrepreneur and marketer. So in no particular order, here are twenty of our favorite channels awaiting your subscription.

Using wit and charm, Forleo delivers work and life advice to her fans. Moreover, after watching her channel for the past few months, there are two things that stand out in my mind - her authenticity and sound advice. This isn’t canned advice regurgitated from an article she just read, she is 100 percent real. There is no "act" or "fake persona" here.

With almost 300,000 subscribers, Forleo is one of the most subscribed on my list.

The first thing you notice about Roberto Blake is that he is true to his motto, “Always be Creating”. He’s actually published a daily (yes daily) list of videos that he posts and for the most part, keeps up. Blake’s focus is on graphic design, photography, social media, unboxing videos, Vlogs and anything you can think of that fits in Blake’s world.

The best part, he finds a way to make it interesting - whether he’s on the streets of New York City or sitting in his office in front of a monitor.

Blake’s 136,000 subscribers will never be bored. If you’re looking for great advice on a list of business related topics, Blake is a must-subscribe.

Sean Cannell and Benji Travis are young entrepreneurs helping businesses discover how to use video to increase their awareness and revenue. The duo’s best videos are derived from the best sources – the YouTube’s top video creators. Step into their world for a few hours and you’ll thank me later.

For the number of subscribers (53,000), the channel is one of the most underrated on the list. Fun, engaging and experienced, you’ll learn a great deal from the duo while being entertained.

While Eves is still a relatively young guy, he has one of the oldest channels on YouTube (dates back to 2006). While his primary focus is on video marketing, Eves occasionally discusses his success in online marketing, building traffic and conversion strategies.

At over 285,000 subscribers, Eves does an excellent job of cutting through the clutter to expose the strategies and tactics that work. As one of the most experienced business focused YouTubers, his channel is not one you want to miss.

There isn’t much more you can say about Tony Robbins that hasn’t been said. But his YouTube channel still manages to give us more. His channel is a mix of motivational, financial and business advice – and it delivers. One need not attend his live events if they have the time and patience to binge watch the channel’s content.

At 210,000 subscribers and counting, it’s clear Robbins is creating his own Web TV channel to build and sell his brand. It’s a textbook example of the right mix of educational and promotional content.

Bold, crass, no-filter, are all adjectives used to describe him, but “expert” isn’t used enough. Once you get past the unconventional language and delivery, Vaynerchuk delivers. This is not your average talking head, Vaynerchuk practices what he preaches.

At 309,000 subscribers, Vaynerchuk has one of the fastest growing business channels on my list. Subscribe if you want startup motivational advice and a cutting edge perspective on the social landscape.

Robin Sharma has sold 15 best-selling books on leadership and has successfully made the leap to Web TV. Sharma is the founder of Sharma Leadership International Inc. and has worked with companies like GE, Nike and Microsoft. Like Forleo, Robin Sharma promotes self-help advice in a business context.

Personable, knowledgeable and experience are Sharma’s top attributes and why he’s obtained 190,000 subscribers. a clear indication that Sharma is creating video content that really connects with business people. The biggest takeaway from his channel - find your passion, do your best work, success and fame will follow.

Behind the Brand is hosted by Bryan Elliott, a calm but clearly educated businessman. His web TV show profiles people who are movers and shakers in the business world. Elliott interviews startup founders, business gurus, YouTubers and C-level executives to uncover their business insights.

Elliott’s 26,000 highly targeted subscribers signal a channel with real business insights from a variety of guests.

Rand Fishkin, CEO of Moz, has been creating YouTube videos about SEO and Marketing topics for years. What really stands out is how he simplifies complex SEO topics on a single whiteboard. This isn’t a huge production -- just Rand being Rand. The Moz channel is a reminder that you can build a popular and engaging business channel without fancy equipment and production.

With over 21,000 subscribers, Fishkin and team have recently slowed down their video releases (the last one was 2 months ago), but the channel’s content is still relevant, valuable and one we recommend.

Hubspot’s channel has a bit of an identity crisis, but it’s full of fun and educational content that will help businesses and marketing agencies. If you are considering starting a YouTube business channel and need to see a variety of approaches, look no further (but settle on one or two). You’ll also pick up some valuable information by watching their playlists - take notes.

Part sales, part marketing, part customer experience, Hubspot’s 24,000 subscribers have a lot to digest as they receive at least 3 videos a week.

One of the most knowledgeable YouTubers on my list, Tracy gives sound advice from years of experience. A gifted public speaker, Tracy has also managed to create a gifted business channel. Tracy is proof that you can be successful on YouTube no matter what your age.

Tracy has accumulated 326,000 subscribers by delivering actionable business and leadership tips. He is a must add to your YouTube subscriber list.

When I think of Affiliate Marketers I think one of two things – either “this is real, actionable advice” or “they are trying to scam me”. Flynn, sits soundly in the former. Flynn is self-described crash test dummy of online business. He does an excellent job of showcases his wins and losses and does it with full transparency.

Flynn expands beyond his affiliate marketing roots and successfully dives into topics like entrepreneurship, marketing, webinars and mastermind meetings. With over 64,000 subscribers, Flynn has shown he’s a multi-talented individual with a knack for mastering multiple topics.

Tim Schmoyer’s focus for his channel is helping individuals and businesses succeed on YouTube. We included him on the list because his advice on developing a YouTube channel is some of the best YouTube “how-to”content we’ve seen. In fact, his advice has helped me grow my own YouTube Channel.

It’s no surprise then, that Schmoyer has nearly 208,000 subscribers. He’s like the friendly next-door neighbor that you go to for advice – only in this case, it’s YouTube advice.

Eric Worre is on a one-man journey to change the perceptions of Network Marketing. Interviewing guests like Sir Richard Branson, Bri Richardson and Darin Kidd, Worre’s goal is to help network marketers become better at what they do.

Despite your perception of network marketing, Worre advice for the nearly 100 million home-based entrepreneurs is sound and actionable. There’s not a lot of fluff here. And with over 110,000 subscribers, it appears his subscribers agree.

Malkhaz Geldiashvili’s YouTube channel, Fight Mediocrity strives to do just that. The channel’s focus is on distilling best-selling self-help and business books into short hand-drawn, animated sketch videos. He breaks down business books by Tim Ferris, Malcolm Gladwell, Robert Ciadini and many others.

At nearly 457,000 subscribers, Fight Mediocrity’s success lies in choosing exceptional books and focusing on three to four key points by illustrating it. Its success also lies in Geldiashvili’s own perspective which he adds to help demonstrate the concepts and how they may have impacted his own career.

While Bedros Keuilian’s focus is on helping fitness business owners and trainers become more successful, most of his business advice applies to all entrepreneurs and small business owners. Keuilian’s charismatic, no-filter approach has won over 22,000 fitness and entrepreneur subscribers – but for the value of his advice, he warrants more.

Dan Martell is an accomplished Canadian entrepreneur with a tremendous amount of experience that he freely shares with his audience. Whether you’re looking for hiring advice or picking the right ideas for your business, Martell delivers.

At 4700 subscribers, Martell’s channel is a hidden gem and one that every entrepreneur should be following.

Sunny Lenarduzzi was born to be a YouTuber. Natural, fun and educated, I’ll bet her video audience retention rates hover above 90 percent. It’s also why I asked her to open and close the article with a video from her.

Lenarduzzi’s channel, a mix of video and marketing tips, is subscribed to by more than 49,000 YouTube users -- a clear indication that Lenarduzzi is creating video content that connects with people.

The biggest take-away from her channel: Create content that helps your target audience and let your true personality draw them in and keep them engaged.

Dotto has successfully made the leap from TV to YouTube and he’s done it by delivering how-to content about personal productivity, podcasting, webinars, computers and smart devices.

At 125,000 subscribers, the biggest draw of Dotto is his distinct ability to break down products or concepts and make it easy to understand. He doesn’t have a high production budget, but his big personality doesn’t need it – his energy is entertaining enough.

Sue B. Zimmerman, also known as the Instagram Gal, has found another home on YouTube. But on YouTube, Zimmerman focuses on – you guessed it – Instagram. Her approach is visually appealing, her tips are spot on, and she has a unique ability to connect with her audience on video. I’d challenge Zimmerman to place additional focus on YouTube as she is a natural on it.

Don’t pre-judge the channel by its 7,410 Subscribers, this is a channel you want to watch if you have an interest in Instagram. I suspect if Zimmerman wanted to, she’d have more of an audience on YouTube. And we encourage her to try.

So there you have it. Twenty, must watch, must subscribe YouTube channels. There are much more, but these are the ones that I watch to get ahead. In the comments below, let me know if I missed a channel.

In sum, I want to refer back to Lenarduzzi to explain why excuses for not starting your own web T.V. series don’t cut it. Listen in as she hits it home with the benefit and ROI of starting a YouTube channel. If you own or manage a business, start the video marketing planning.