The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. Gross online advertising expenditure in Europe totalled €41.9 billion in 2016, up 12.3% on a like-for-like basis from €37.3 billion in 2015.

Polsat reported full year results with Net Advertising Revenues (NAR) of PLN 1,093 million in 2016, 5.6% higher than the previous year. The main increase came from multichannel NAR which grew in all quarters but Q2, and with peak growth rate in Q3 associated with sports events. According to IHS Markit research Polsat has 29.2% of the total TV ad market (8.8 percentage points behind TVN) in a slow Polish TV ad market in 2016.

Scripps Networks-owned, Polish TV broadcaster, TVN has bought a majority stake in Gamellot, a Polish-grown, games-dedicated Multi-Channel Network (MCN) launched in 2012, for an undisclosed amount. In their four years of operation, Gamellot has built a YouTube audience of 19 million subscribers, which generates 150 million views a year, across their 90+ YouTube channels. This is the first acquisition in the MCN space by a Polish broadcaster and strengthens TVN’s digital proposition.

Liberty Global has agreed to acquire Multimedia Polska, the third largest cable company in Poland, through its subsidiary UPC Polska. The deal is valued at PLN 3 billion ($760 million), but Liberty Global warned that the price may be adjusted downwards due to the operational and financial performance of Multimedia Polska prior to closure. The deal is subject to regulatory approval.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 10th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.

The TV advertising markets of the CEE region comprising 14 countries grew by 1.7% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrunk from €6,301m in 2014 to €5,236m in 2015 equating to -16.9% drop. The Russian TV ad market has declined significantly for a consecutive year, decreasing its relative size in the CEE region by 21 percentage points to a 39% share of the CEE TV ad market in 2015. The next three largest CEE markets: Turkey, Poland and Czech Republic together accounted for 44% of the total market in 2015, increasing their position by two percentage points from the previous year. The fastest growing market in 2015 was the Czech Republic (9.3%) and the slowest was Lithuania (0.8%), excluding Russia.

There has been a range of performances in the diverse group of the 14 CEE countries in 2014. The majority of the countries noted a positive growth (10 out of 14) with the highest growth rate achieved by Hungary. Four of the ten markets contracted in 2014: Ukraine, Slovenia, Bulgaria and Lithuania. As in the previous years, the top three largest markets were: Russia, Turkey and Poland. The smallest markets were the Baltics: Estonia, Latvia, and Lithuania. This market monitor focuses on the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.

Video programmatic revenue in Europe has grown almost twenty-fold from €22m in 2012 to €375m in 2015 and will achieve €1,920m by 2020. By 2020, more than half of all video advertising revenue will be generated programmatically.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 9th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.

At the 2015 Private Television in Europe conference in Brussels, Daniel Knapp presented a keynote speech on the future of commercial TV. This presentation provides a perspective on channels, production, audiences and the re-architecting of the TV industry through ad tech.

In 2014, 10 of the 14 CEE TV ad markets increased as they slowly emerge from recession, a huge improvement from the year before. This market monitor summarises the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.

Rapid change remains the only constant in digital advertising. IHS attended dmexco (digital marketing exposition and conference), the world’s largest trade fair and conference for digital advertising, which took place 10-11 September in Cologne, Germany. IHS participated in two panel sessions and we held countless analyst briefings over the two-day period to get updated on the latest trends, business models, mergers and acquisitions, successes and challenges. Here is a summary of the key themes that shaped dmexco, and which will shape digital advertising in the next 12 months.

2013 was yet another difficult year for TV advertising in Central and Eastern Europe. As a result of ongoing economic uncertainties and lack of consumer confidence, TV net advertising revenue (NAR) declined in 9 out of 14 countries covered by IHS. Although 2014 will be an easier year for most of the region, two countries (Slovakia and Ukraine) will struggle to generate growth in TV NAR. This market monitor summarises the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.

The Polish media regulator KRRiT is currently considering changing the regulation of political advertising. KRRiT’s investigation follows a request made by public broadcaster Telewizja Polska (TVP) to shift the slots it is compelled to make available for political advertising from its flagship channels TVP1 and TVP2 to its news channel TVP Info.