We spend a lot of time looking at who is winning the market share war between Android and iOS.

If one of those operating systems takes a massive amount of the market share, then it should, duh, control the market.

And if it controls the market, then it will get developer support. And with developer support comes better applications and software. And with that, comes more consumers, which means more revenue.

So far, Android has managed to grab lots and lots of market share.

And yet, it's still losing the platform war.

Yesterday, we were talking to someone at a growing e-commerce site. He said that he expects his company's sales to be 50% mobile in the next year or two. (It's ~25% now.)

We asked him if he he saw more traffic from iPhone or Android. Without hesitation he said iPhone. He said, "Android users are just less likely to use apps, period." His company has apps for Android, but mostly as a safety plan.

He's not the only one. Lots of people who are building mobile-centric businesses say iPhone is the way to go.