Damian Lillard to Reportedly Opt Out of adidas Shoe Deal

Lillard, 23, has a profitable rookie shoe endorsement deal with adidas, though that could change abruptly due to clever language in his contract.

Being that he took home the 2012-13 NBA Rookie of the Year award, became an NBA All-Star and reached other unique incentive clauses in his first two seasons, Lillard will be able to opt out of his shoe contract at the end of the basketball season and either renegotiate a more lucrative deal with adidas, or open negotiations with Nike, Brand Jordan, Reebok or Under Armor, league sources said.

Rival shoe companies have been well-versed on the matter for months and are expected to make competitive offers, but CSNNW.com is told that Nike stands the best chance of luring Lillard away from adidas.