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Over the last 15 years, Rachit has created successful marketing agencies, trained more than 1,000 executives on digital marketing and has been at the forefront of search marketing & analytics in Asia. His talks on how content, search and analytics drive businesses forward have been viewed by more than 4,000 professionals. Rachit holds the distinction of being Singapore’s first Google Certified Advertising and Analytics professional. He trains international companies in Southeast Asia on Web Analytics, Search Engine Optimisation, Conversion Optimisation, Digital Advertising, Social Media Marketing, and Website/Apps Development and Digital Marketing. Google chose Rachit to be one of the first trainers in Singapore to deliver the Google Classroom trainings. He also leads more than 40 digital experts at an innovative digital marketing consultancy he co-founded called Happy Marketer. That’s why his trainings are from a practitioner’s perspective. Rachit is a Master Practitioner of neuro-linguistic programming (NLP) and an Advanced Communicator in the Toastmasters International public speaking programme.

Keynote: Winning in an Age of Digital Disruption

In this keynote, Rachit will take the audience into Boardrooms across APAC and listen into the rarely-heard strategy meetings on the topics of Digital Disruption including Artificial Intelligence, Internet of Things, Blockchain and Machine Learning. After the keynote, Leaders and Managers in the audience will be able to align their working style to match the urgency and importance Senior Leadership teams are placing on Digital Transformation.

Along the way, the session will dive into frameworks, case studies and practical lessons from Digital Transformation Projects across Operations, HR, Sales and Marketing functions. And listeners will walk away with the powerful Digital Maturity Model that allows Project Managers to foresee and avoid fatal mistakes in the Digital journey.