Insights

An often-cited stat is that 90% of the world’s data has been generated in the last 2 years. While that quote makes an awesome motivational poster (especially if it was created by the motivational AI poster bot, Inspiro, like the…

Jargon is an inevitable part of any industry, but with data it’s been particularly bad because of the rapid evolution of terms and because some solution providers know their customers are as enthusiastically uninformed as their pockets are deep. This…

After five years of static attendance and revenue, a trend that was accelerated by 9 days of rain in 2013 and the condemning of 3 agricultural buildings, the Utah State Fair was at a crossroads. The fate of the 112-year-old…

The 1-minute prescription drug commercial is unlike any other commercial on TV: a battleground between happy and uplifting words and scenes (a woman shopping at a farmer’s market, a man golfing with his buddies,etc.) against words like “uncontrollable bleeding”, “fatal”…