The whole book should be one or two blog posts. Basically, he wants you to know that if the gatekeepers of modern success don’t let you in their club, you can instead join the ever-growing club of self-selected creatives / entrepreneurs. The thing about this approach, though, is that most people who try it will still find out that their book / TV show / business idea sucks; it will just be at the expense of a lot more of their own time and money.