Steven Waltzer, Industry Analyst at Strategy Analytics, said, “Global
wearables shipments reached 21.6 million units in Q2 2017, rising 8
percent annually from 20.0 million in Q2 2016. Strong demand for
low-cost fitnessbands in China and premium smartwatches across the
United States drove the uptick.”

Neil Mawston, Executive Director at Strategy Analytics, said, “Xiaomi
shipped 3.7 million wearables worldwide in Q2 2017, rising 23 percent
annually from 3.0 million units in Q2 2016. Xiaomi captured 17 percent
global marketshare and overtook Fitbit and Apple to become the world’s
largest wearables vendor. Xiaomi’s Mi Band fitness trackers are wildly
popular in China, due to their highly competitive pricing and rich
features such as heart-rate monitors, step-counters and calendar alerts.
Fitbit shipped 3.4 million wearables for 16 percent marketshare
worldwide in Q2 2017, almost halving from 29 percent a year ago. Fitbit
is at risk of being trapped in a pincer movement between the low-end
fitnessbands sold by Xiaomi and the fitness-led, high-end smartwatches
sold by Apple.”

Cliff Raskind, Director at Strategy Analytics, said, “Apple shipped 2.8
million wearables worldwide in Q2 2017, growing 56 percent annually from
1.8 million in Q2 2016. Apple has for now lost its wearables leadership
to Xiaomi, due to a lack of presence in the sizeable fitnessband
subcategory. However, the rumored upcoming Watch Series 3 launch with
enhanced health tracking could prove to be a popular smartwatch model
and enable Apple to reclaim the top wearables spot later this year.”

The full report, Global Wearables Vendor Market Share by Region: Q2
2017, is published by the Strategy Analytics Wearable Device
Ecosystems (WDE) service, details of which can be found here: http://tinyurl.com/n29s7tt.

About Strategy Analytics:Strategy Analytics is a global,
independent research and consulting firm. The company is headquartered
in Boston, USA, with offices in the UK, France, Germany, Japan, South
Korea, Taiwan, India and China. Visit www.strategyanalytics.com
for more information.

1 Numbers are rounded. The definition of wearables includes
products such as smartwatches, fitnessbands and smartglasses, but does
NOT include peripheral attachments such as smart weighing scales.
Shipments mean sell-in.