Google gave a demonstration on how to create buzz for a product -- even if it's one that consumers won't see for a couple of years.

Live skydiving with Google's glasses

Google's Sergey Brin leads a demo of Google's Project Glass with a group of skydivers outfitted with the new video-capturing spectacles. The skydivers jump from an airplane during Google I/O while attendees watch via the company's Hangout software.

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The first Project Glass products -- Google's network-enabled, computerized glasses -- are set to ship to a select group of enthusiasts early next year, co-founder Sergey Brin said this week at the I/O developers conference. The glasses will be available only to Google I/O attendees who are in the United States. The geographic restriction is for regulatory reasons, Brin said. (Different countries have different requirements for radio-frequency emissions.)

Google demonstrated the glasses with a dramatic live Google+ hangout involving four parachutists who jumped out of a blimp above San Francisco and landed on the roof of San Francisco's Moscone Center, where Google I/O was taking place. Each wore Project Glass glasses that broadcast what they saw. So did stunt bicyclists and climbers who rappelled down the side of the building. All joined a relieved Brin on stage to a standing, applauding crowd that clearly liked the show.
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