Thursday, 10 October 2013

I work for Merlin, the charity that has just become part of
Save the Children. It’s a time with lots of changes and challenges.

I’ve just spent the last week on a Leadership Development
Programme. An intense, immersive, tiring, but ultimately exhilarating,
experience.

I learned a lot on the course. About myself. About others.
And about how ‘myself’ can work with – and for - others. I saw some of my
behaviours reflected back at me – and some pleased me, some shocked me.

I wrote a lot of things down and just wanted to share some
of the points/ideas/thoughts that resonated the most. You may have heard some,
all, none of this. But read on. Something may resonate with you too.

Think of someone whose leadership you admire

We were asked to think about the essence of their
personality, their moral compass, how they respond in the moment and how they
look for collaboration.

Interestingly the names that people mentioned were world figures.
People like Churchill, Mandela, Martin Luther King, Angela Merkel and more.

But who sprung to my mind? Actually, it was someone closer
to home. Someone who I admire in the fundraising sector, someone who I do count
as a friend, but whom I see achieve great things with her team, and who does
display courage, who always remains optimistic.Who accepts their weaknesses, and who builds excellent teams - and brings out the best in them.

So, think about these people, and why you would follow them.
And ask yourself, why should anyone be led by you?

Follow your passion and you will find your purpose

And others will follow. Can you be a leader without the
ability to know when to follow? Ask yourself, what was I born to do as a
leader? What is your leadership signature – what makes you unique and
different?

I heard that the 1st rule of leadership is ‘know
thyself.’ And that the 2nd rule is ‘be yourself more with skill.’

Importantly, and for someone who is terrified by being
perceived as weak, I learned that it’s ok to reveal a weakness. It’s what you
do about it that counts.

Focus on the things you can influence

This felt particularly poignant at this point in my career,
and really helped me think about my behaviour and what I could influence.There was talk of reducing your circle of
concern and increasing your circle of influence.

Put simply, there are things that you simply can’t change,
so use your energy to focus on the areas you can. And just by shifting my focus
I feel more in control. I feel better for it.

The people

As a manager/leader it’s easy to spend lots of time on the
people that don’t perform as well. You want them to grow, learn and develop.
But don’t forget to spend as much time with your best people. If you spend all
your focus on those who need more development you deprive yourself of the
opportunity to be motivated and invigorated by them, their ideas and their
energy.

What does inspiration actually mean? We talk a lot about
inspiring leaders but what does someone ‘inspire’ you to do?You might find them motivating or engaging,
but did they actually inspire you to anything?

However, this brings to mind the words of that
great philosopher, Dolly Parton: “If your actions create a legacy that inspires
others to dream more, learn more, do more and become more, then, you are an
excellent leader.”

Leaders set the standards of behaviour and the culture of an
organisation. So think about what you want to demonstrate. A great quality is
optimism. Wouldn’t you rather work in a culture that is positive and
optimistic? If so, set these standards. People rarely leave brands – they leave
bad managers and leaders.

And on those ponderings I will leave you. There are more,
but this post is getting long. Any more, please do leave them in the comments.

Saturday, 5 October 2013

“If you do a job you love, you never
actually work a day” – Or something like that!

I've had many a crush
in my time, from the ridiculous, I was convinced I was going to marry Craig David
(pre Bo Selecta I hasten to add) - to the fruitful - I had a crush on my last
boyfriend for over a year! So I like to think I know a thing or two about
them.When I was asked to write about my
charity crush, for my debut Charity Chicks Blog however I really didn't know
where to start....it wasn't something I'd ever thought of to be honest!

As a lover of the
sector - yes I refer to myself as a "lover" of the UKs’ Voluntary and
Community Sector (VCS) - you would think I'd have my favourites, but like they
say a mother is with her children, I really do love them all.

You don't need me to
tell you, we have a phenomenal VCS here in the UK. For the most part we are
representative of the needs and issues reflected in our communities, from
health and social care to environmental and forestry issues, we lobby
parliament, influence policy, fundraise billions, infuse community spirit, and we
make a difference, a huge difference each and everyday. How can I possibly choose
just one?

That
is the task I was given however, and being of African heritage, there are Black
and Ethnic minority (BME) organisations that have really made a difference in
my life. Black Cultural Archives,
for example has provided me with an invaluable porthole into my history, the
experiences of black people and how we were treated by society- from local
governments to landlords. BCA as a charity,
from governance to fundraising, staffing to projects and events has had its trials
already. They have both Local Council (Lambeth) strategic support and Heritage
Lottery funding, which no doubt has made for an eventful few years.

Like many 3rd
sector organisations, am sure there will be more trials and tribulations to
come before the grand opening of the new home of BCA in the heart of Windrush
Square in Brixton with funding and staff turnover being two things to think
aboutl.

However let’s think
about the magnitude of BCA, their past, present and what’s to come.The work of BCA provides me and you with an
informed understanding of what it really meant to be Black British, how we got
here and ensures that we as a people – black and white will never forget.

The
Director once had a very frank conversation with me about the expectation
history itself has of me as “black British,” the role I play in BCA’s
development and how all races of my generation and beyond interacts with black
history via the Archive. I’d put money on the fact that most of you reading
this may not even be aware we had an archive dedicated to the history of the presence
of blackness in the UK, but you do now!

Black
Cultural Archives is one of my greatest charity crushes!

Joining Charity
Chicks and sharing my views, opinions, experiences of my beloved VCS with you
all is very exciting! The range of work we cover, and the outcomes we deliver
have shaped and re-shaped societies.Some
campaigns are stronger than others, some causes more "fundable," and
a lot of organisations are only as strong as the ability of their current CEO -
these are facts. Ugly, but facts none the same.

We have charities
that have annual budgets to rival a small country, policy writers and
campaigners that are changing the world, making sure the human heart isn't
replaced with an app and leaders who, if they were politicians really would make
the world be a better place.

The
VCS is far from perfect, there are a number of things in the sector that
irritate the life out of me and I'm looking forward to writing all about them,
but as we have established I am a lover of the sector and I’m equally excited
about sharing the ins and outs, up and downs of our budding relationship.

Friday, 21 June 2013

A couple of weeks ago the second
of SOFII’s ‘I Wish I’d Thought of That’ events was held. And a number of
Charity Chicks were there. So we thought we’d pull together a little blog and
share it with you.

And like reading a book, or
seeing a film, there was no overall consensus of opinion - we had a multitude
of different thoughts, comments and ideas.

One thing we all agreed on is
that we LOVE the idea of IWITOT. It’s emotional, fun, irreverent and feels very
modern. And it’s high on inspiration. And we, as fundraisers, love a bit of
inspiring.

What’s really great is it has a
younger and very vibrant feel about it. There’s lots of social media talk and
banter before the show, and afterwards – which adds to that. To be honest, so
much in our sector can sadly feel a little grey and predictable and IWITOT is a
great antidote to that.

It can also be very frustrating
when, conference after conference, you see the same ideas and case studies
presented. What’s brilliant about IWITOT is that is has life and showcases new
speakers.

And undoubtedly it reminds us of
why fundraising is the best profession in the world.

This year in 2013 we saw 20
speakers give us the idea they wished they’d thought of. ‘Telling the story behind an innovative idea they felt changed the face
of theindustry‘ (SOFII website).

We heard some really powerful
cases for support. There were some very poignant, personal stories. Lauren
Semple gave us both a great fundraising idea and her story is still with us now
(and, rightly she got the most votes on the day). However a question some Chicks' asked is: was it just us or did
some of the other stories feel that they had been built around a personal link
rather than a great fundraising idea?

Which led us on to the next
point we discussed. What happened to the fundraising in some of them? As we’ve
said there was some amazingly strong storytelling given to us, but where was
the ‘innovative idea they felt changed the face of the industry’? Out of 20
ideas we counted 13 that were fundraising ideas. (And don’t even mention the webcams….)

One thing
we were really pleased to see was a great mix of fundraising disciplines from
these 13 ideas. Last year we felt that it was too direct marketing focused.
This year we had major giving circles, corporate partnerships, social media
appeals, membership, online fundraising and community/challenge event
fundraising. A smorgasbord of fundraising. Yum.

And
while 2012 brought us the saga of the doofer, 2013 brought us the live stream.
One of the most powerful elements of the
afternoon is the dynamic energy and the magic of sharing some fabulous
fundraising ideas in a powerful, performance based way.

And while not everyone has to be
an “am-dram” dandy or a natural stand up, the inability to move from the
lectern because of the live stream meant that in some cases the slots felt a
little like lectures rather than inspirational stories for their innovative
idea. Not only that, people that watched the live stream said it didn’t work
very well. Was it worth stifling people’s presentation for a live stream that
jumped and froze?

A big chapeau to
Adrian Salmon for ignoring this, and delivering a cracker of a presentation about a great fundraising idea. In
the words of Sir Bruce Forsyth, you’re our favourite!

We’re
delighted that IWITOT returned for a second year – and we hope to see it become
firmly entrenched in the fundraising calendar. Being in a room with 300 other
fundraisers is always a treat. It’s always an inspiration. And it’s always fun.
(Such an aptly named profession…).

Which
is why we’d love to see the timings tightened up so everyone can partake in the
social drinks reception afterwards. Networking is such a vital part of what we
do – learning from each other is invaluable.

And SOFII offers a vital opportunity
to do this, at a really reasonable price. So we’d all like to be able to make
the most of our ‘late passes’ and have the time to do this.

Our
last comment is that everyone, and we mean EVERYONE, should visit the SOFII website. Regularly. It’s an amazing resource. Jam-packed with fundraising.

Wednesday, 19 June 2013

You know the setting. You’re studying literature at school.
You have set texts. You groan and moan. And then you read one that blows your
mind. This, for me, was ‘To Kill a Mockingbird’ by Harper Lee.

As a young teenager in a small, southern seaside town, getting
an insight into another world – a world so different, yet so similar – to mine
was eye-opening. As I read - horrified, yet engrossed - I could imagine very
clearly the same things happening where I lived, cocooned in my white, middle
class safety. (And, on a lighter note, Atticus Finch was my first true literary
crush).

It’s a book I return to regularly. When I can’t decide what
to read, I open it up. When I need inspiring I open it up. The other day when I
did this, the following quote jumped out at me, as it so often does:

“You never really understand a person until you consider things from
his point of view... Until you climb inside of his skin and walk around in it.”

And my mind turned to fundraising, as it often does. We talk
a lot about our audiences and how we are, most of the time, not them. So, we
bring them to life with data profiling, pen portraits and fancy names. We might
have many of them. At Merlin we have three groups (for your interest: Graham
and Carol, Ben and Sophie, and Fiona Donor), reflecting our different fundraising methods and using various insights to bring them to life.

We talk about this at work, at conferences, on social media,
in the pub. We all say that we seem to understand this basic principle. Yet, we
still continue to produce fundraising that isn’t relevant for our audience. Or
we try to shoe-horn multiple audiences into one communication.

So, why? Why do we do this? I have a few theories.

1. The scourge of the
next big thing: When I get asked the question “What do you think is the
next big thing in fundraising?” - my response is ‘going back to basics.’ The
best performing fundraising is simple, emotive – and relevant to the audience.
Search for the method/channel that will raise money – but always, always,
always have the target audience at the heart of what you’re doing.

2. Ticking the boxes:
We talk about keeping it simple, so why don’t we? If we’re asking for money,
let’s ask for money! Don’t dilute it with lots of asks that keep other people happy.
Why promote ‘Tough Mudder’ in a newsletter that goes to ‘Dorothy Donor’? I’m
sure 80-year old Dorothy would love to do that rather than get a pack with some
Humanity Rose cards in that she can actually use – because, guess what!, she still writes real
letters.

3. We try to be cool: Your
digital team are launching an app that means your smart phone will walk
itself downstairs in the morning and make a cup of tea; your communications
team are launching a hard hitting campaign that some Guardian journalist
tweeted about; and you want to break boundaries, bring in new technology and
shock the world.

Stop and think though – does Dorothy want to be shocked? Does
she want to download an app? Does she want to see the appeal she supported
being chatted about by the Guardian? Does she even read the Guardian? If your target
audience does, then go for it! But don’t be cool for the sake of being cool.
Make sure the boundary you’re breaking is your fundraising income.

4. You refuse to believe
your idea won’t work: We have all done this. Come up with the best idea
ever for an appeal. And it flops – totally and utterly flops. Let it go. Don’t convince
yourself with a little tweak here or a slight change of tone there, or different
images on the outer it would all be different.

If it properly flops your
audience does not like it. And audience is the most important variable.
Creative is near the bottom. Sometimes we need to spend money to try new
things and test. I am all for this (if it’s planned, targeted, and has the
audience as the reason for doing it). But spending money on something you have
tried and failed miserably at is irresponsible.

5.You want to like your
work*: I love my job and I love being a fundraiser. And I am proud of the fundraising
we produce. But do I as Danielle (Atticus Finch loving, wine drinking,
Diagnosis Murder watching person), love our appeals? Not always. Do I Danielle
(Head of Digital & Individual Giving at Merlin) love our appeals? Yes - because
our donors will love them. And if they don’t love them then I check if anything
we have done falls into one of these five groups.

*This one is a particularly easy trap to fall into when
picking your Christmas cards......be warned!

Tuesday, 18 June 2013

The influential ‘Most Influential Person in Fundraising’ is being
counted as we speak.

So here at Charity Chicks, we thought we would run our own
little poll.

We thought we would ask you who is your ‘Unsung Hero’ of fundraising?

The 'Most Influential' poll is always interesting and well done to everyone that gets on it (even if you do pretend to protest...)

However there are some definite, recognisable 'personalities' on the poll. Including those who like to pronounce loudly.

(This is
not a criticism of those on the list - we say
this as a blog that was created to pronounce loudly about fundraising! And who like to show off our personality...)

It is, though, very London-centric, with a
lot of people from either national, international charities or London based
agencies on it. And it always seems heavily biased towards the direct marketers.

So we, at Charity Chick Towers, thought we would run our own
little poll of the unsung hero.

Those that are just quietly getting on with
their job.

Maybe it is someone who works for a local charity, maybe your top
telephone fundraiser, maybe a street fundraiser who had some lovely feedback,
maybe the account handler at your printers who spends hours working out how to
get the cheapest envelopes for you.

Send them all our way.

We won’t rank as I imagine (but could
be wrong) that the unsung element will mean we get lots of people with one vote
each.

What would be nice is if you could share the reason or story
behind your vote and we will share a selection.