The workshop aims to provide the exceptional opportunity to learn complete SEO life cycle including effective Keywords Research, latest On Page SEO techniques, creative web content writing as per Google PANDA algorithm, Off Page SEO methods, proven link building approach in compliance with Google PENGUIN guidelines. The course will also include the in depth knowledge of Google Trends, Google Adwords, Google Analytics, and Google Webmasters Tools.

The 2-day certificate workshop will be comprised of 8 interactive sessions of absolute learning, hands on lab assignments, ultimate growth hacking advices and networking opportunities. This is an assignment based program. A candidate will have to submit assignments within two weeks of the program.

* We will be offering internships/jobs to the attendees.

* Tea and Lunch will be provided by the management.

"We Guarantee! This workshop will change your online world."

BENEFITS

The attendee will come to know:

How to develop a successful SEO strategy for your organization’s website?

09:15 AM to 11:00 AM Session 109:00

Trends Monitoring and Rising Keywords as per your business/services category using Google Trends

Find out the keyword popularity according to region in Google Trends

Know the average monthly searches of your keyword(s) using Google Keyword Planner

Use Google Keyword Planner to extract related keywords

Criteria to finalize the list of keywords

11:00 AM to 11:15 AM10:30

Networking Tea Break ( Tea will be provided by the management )

11:15 AM to 11:35 AM10:45

Assignment of Session 1

11:35 AM to 01:00 PM Session 212:30

(On-page SEO)

How to write effective Title, Meta Description and Meta Keywords

CTR – Click Through Rate

Only being Top Ranked is not enough

Heading Tags

Content is KING

How the web content guidelines transform over the years?

Google Panda ( The Latest Content Writing Guidelines)

Keyword density

keyword stuffing (Over Optimization)

HTMLTags, an SEO should know

Image optimization

Internal links

URL/Permalinks

The detailed discussion on User Experience and Navigation

Implementation Redirect 301

Why Robots.txt

Role of a sitemap and how to create

Speaker will provide guidelines for the effective web content writing tips as per Google Panda algorithm. The techniques and methodologies for effective content writing will beoutlined while focusing on the "Content is King" strategy. The speaker will discuss the important HTML tags, an SEO professional should know. Image optimization in reference to search engines along with internal linking techniques will be discussed. The structure of URL/Permalinks will be showed for better search engine ranking. The use of robots.txt and different types of sitemaps and their purpose will be focused. The "user experience and navigation" will be discussed in terms for conversion. The ideal user experience will be highlighted.

01:00 PM to 02:00 PM13:30

Networking Lunch ( Lunch will be provided by the management )

02:00 PM to 03:00 PM15:00

Assignment of Session 2

03:00 PM to 03:30 PM Session 315:15

(Google Search Console AKA GOOGLE WEBMASTERS TOOLS)

Introduction To Google Webmasters Tools

Setting Up Google Search Console

Adding property to Search Console

Verification

Enable Email Notifications

Introduction to Google Webmasters Tools will be given. Speaker will guide through the configuration (setting account and adding property) and verification steps.

The functionality of the Search Appearance section of Google Search Console will be discussed. The HTML Improvements report and its importance will be described including how Google Bots see your HTML improvements and how it influence the search engine rankings.
The Search Performance Report of your website will be discussed including the analysis of how good a website is performing in the search engines. It includes detailed analysis of clicks, impressions CTR (Click-Through-Rate) and average position.
In addition, various important reports will also be discussed including Google Index Status, The Fetch as Google, Blocked pages, etc.

09:30 AM to 10:30 AM Session 509:00

(Off-page SEO)

A quick replay of first day topics

In Depth Discussion About OFF Page SEO

What Google says about backlinks?

How to get backlinks?

Link popularity

Detailed explanation of Google Penguin

How Google checks the "naturality" of the back links?

Linking building according to the guidelines of Google Penguin

Types and methods of link building

Do-follow VS no-follow links

Link Building Platforms

A quick replay of first day topics will be given followed by introduction to off-page SEO. Different techniques of off-page SEO will be provided including the back linking methods. Speaker will provide guidelines on how to get quality backlinks. Link popularity will also be described in details.
Most importantly, the Google Penguin guidelines will be described in detail. Google Penguin refers to the algorithm which focuses the naturality of the back links, a website has.

10:30 AM to 10:45 AM10:30

Networking Tea Break ( Tea will be provided by the management )

10:45 AM to 12:00 PM10:45

Assignment of Session 5

12:00 PM to 1:00 PM Session 612:30

(Google Analytics)

Introduction To Google Analytics

Setting up Google Analytics

Dashboard statistics

Real Time Reporting

Predefined Reports

How to create Custom Reports

Introduction to Google Analytics will be provided. The benefits of Google Analytics will be explained in detail. The step by step Google Analytics reports will be discussed along with the overview of dashboard. The insights of the above mentioned reports will be focused.

1:00 PM to 02:00 PM12:30

Networking Lunch ( Lunch will be provided by the management )

02:00 PM to 03:00 PM Session 713:30

(Google Analytics)

Goals

Filters

Google AdWords Linking With Google Analytics

03:00 PM to 03:15 PM16:45

Networking Tea Break ( Tea will be provided by the management )

03:15 PM to 04:50 PM Session 815:15

(Google Adwords)

Introduction

Benefits of using Google Adwords

How to setup account and Google AdWords works

Where your ads will appear on Google

Control your AdWords budget

Improve your results by choosing the right keywords

Bid on keywords in the AdWords auction

Help your website get results

Types of campaigns

Search network with display select

Search network only

Display network only

Video

Tools

Opportunities

Campaigns

Negative Keywords

This session will include in depth discussion about creating, optimizing and managing the Google Adwords campaigns to maximize the return on investment (ROI).

04:45 PM to 05:00 PM16:45

CERTIFICATE AWARDING AND CLOSING REMARKS

UPCOMING WORKSHOPS

Karachi
Pearl Continental
7-8 April, 2018

Islamabad
Serena Hotel
19-20 May, 2018

Abdul Wahab Ahmad is an eCommerce Consultant and a Professional Trainer with over 10 years of experience. He is specialized in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and other dimensions of Digital Marketing. He is proficient in various mandatory growth hacking tools and technologies including Google Trends, Google AdWords, Google Analytics and Google Webmasters Tools. He has helped over 200 websites to achieve their goals in terms of Search Engine rankings and Digital Marketing goals.Moreover, he has successfully conducted several growth hacking training programs regarding Digital Marketing, SEO, SEM, Google Analytics and Google Adwords. He is a self-motivated researcher who regularly follows different blogs and the websites to remain updated with the latest Digital Marketing trends. He has trained over 800 trainees in last 8 years. His trainees have been successfully serving in various industries and some of them are maturing their own start ups.

He has been a key Speaker in a number of ecommerce Techtalks events. He has always been passionate about talking and listening awesome digital experiences. He has a very deep analytical approach regarding data driven digital marketing impact across websites, social media, search engines and content.

He is a Software Engineer, graduated from FAST, Lahore. He is a hard-working individual with strong analytical and leadership qualities. He is currently working as Director eMarketing Department, ABFA Technologies (pvt) Ltd and Chief Trainer in SEOEvents.pk.

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TESTIMONIALS

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Azka Sumbel

I effectively learned many things in just 2 compressed days. Mr. Abdul Wahab was able to take the complex and make it simple. I now have a much better understanding of SEO & SEM. I liked the very easy going atmosphere. The instructor is very helpful and tuned in to where the students are... Read More

Wasim Irshad‎

I attended the 2 Day SEO/SEM Training Workshop delivered by Abdul Wahab Ahmad. I found completely new ways of thinking about SEO and that led to major progress for the websites I manage directly and for websites I consult about. Thank you for these extremely... Read More

Muhammad Umair

I have never experienced the workshops on IT and Business integration in Pakistan. This was my first time when my friend introduce me a new word SEO and SEM. I was in a state of mind that how much SEO and SEM is important for Internet Marketing. Read More

Quratulain Mohsin‎

What a superb blend of excellent teaching skills, vast knowledge of digital marketing and huge eperience related to the field. It was a wonderful and comprehensive workshop conducted by Sir Abdul Wahab. If you are looking for a jump start in SEO world... Read More

Sana Fayyaz

The SEM, Google Adwords course from Mr. Ahmad was the key to get promoted as Manager SEO Department within my company. I got the hands on experience of managing campaigns in Google Adwords and getting real insights from the data by connecting Adwords with Google Analytics. It was the best training, I ever had.

Umair Akram

The SEO training course helped me to start my carrier in the field of SEO. Later I took another course by him for Google Analytics and successfully passed Google Analytics Individual Qualified online exam by Google. What a trainer is he!!