Syfy's 'Sharknado' hits viewership highs - in third airing

by jmaloni

Press release

Wed, Jul 31st 2013 01:15 pm

Devours
2.1 million total viewers

All-day
"Sharkathon" movie festival leaps 50 percent

Powered
by Igniter-driven social media buzz and unprecedented press coverage, the Shark
feeding frenzy continued on Syfy Saturday night when the global sensation "Sharknado" feasted on new ratings
records among total viewers, Adults 18-49 and Adults 25-54 - in its third
airing.

"Sharknado" consumed 2.1 million total
viewers, 863,000 Adults 25-54 and 791,000 Adults 18-49, while averaging a 1.4
household rating from 9-11 p.m. (ET/PT), becoming the most watched original movie
encore in Syfy history.

The
movie's audience has continued to climb from the July 11 premiere (1.4 million
total viewers) and the initial encore on July 18 (1.9 million total viewers).

"Sharknado" ranked as the No. 1 movie
of the day on cable among Adults 18-49 and Adults 25-54. Fueled by "Sharknado," Syfy was the No. 3
network in the 9-11 p.m. (ET/PT) time period on television (broadcast and
cable) among Adults 18-49 and Adults 25-54.

"Sharknado" will have its final airing
of summer 2013 on Thursday, Aug. 22, at 7 p.m. (ET/PT), leading into the premiere
of the original movie "Ghost Shark"
at 9 p.m. (ET/PT). "Ghost Shark"
is about a great white shark, tortured and killed by a fisherman, who returns
as an unfriendly ghost to exact vengeance on the human race. The movie stars
Mackenzie Rosman ("7th Heaven")
and Richard Moll ("Night Court").

There
will be a special midnight screening of "Sharknado"
in more than 200 select theaters nationwide on Friday, Aug. 2.