Hotelbeds subsidiary Bedsonline, has announced today the launch of its enhanced Chinese language website, just in time for ITB Shanghai on 16-18 May.

Built in line with the company’s strategy of ‘outperforming’ in the sector, Bedsonline believes the website will help form the foundations of its new client acquisition action plan. Crammed with articles, e-books as well as insider hints and tips for travel agents, the site is also fully integrated with WeChat – an absolute must for any company that wishes to succeed in a country obsessed with the messaging service.

“We would like to take advantage of the integration of Tourico Holidays and GTA into the group”

With last year’s incorporation of GTA and Tourico Holidays, both serious competitors in the Asia Pacific, into Hotelbeds – Bedsonline now has access to a portfolio in excess of 170,000 hotels available to agents through the company’s B2B platform.

Stuart Dale, regional director for retail travel agents in Asiacommented: “Firstly I would like to congratulate the whole marketing team who have worked really hard to launch a new Chinese language website for Bedsonline in a relatively short time. This ambitious project has come about after months of hard work, hand in hand with our local sales team.”

“China is a strategic market for Bedsonline and we would like to take advantage of the integration of Tourico Holidays and GTA into the group which Bedsonline belongs, to provide a wider, more competitive range of products to the Chinese travel retailers – now totalling over 170,000 hotels.

“The time is now. With this unbeatable offering, it’s the moment to commit to the market and leverage our collective global practice with local knowledge and a complete professional sales force which will continue to serve this fast-growing travel market.”

Bedsonline Chinese web – ebook

Vincent Zha, regional manager for Greater China added: “We are excited about our new website launch and the important role it will play in our future go-to-market strategy. By offering our travel agency subscribers attractive content such as eBooks, we can help them to increase sales.

“Bedsonline has big plans for the Chinese market, where in 2017, there were 127 million Chinese outbound travellers and already China is the largest outbound travel market in the world. Outbound tourism in China is booming as a result of the growing middle class.

Whilst the major urban centres of Beijing, Shanghai, Guangzhou and Shenzhen account for most of the outbound travel demand among Chinese nationals, there’s also a gradual increase in international travellers from smaller cities and towns – and we’re targeting travel agents in that niche too.”