Pierre Hardy, Victor Cruz Unveil Sneaker Model

The V.C.I. launched Wednesday and retails for $795.

Pierre Hardy has never collaborated with a celebrity before, but he feels like he picked the right one for his first partnership: former NFL star Victor Cruz.

”I’ve done shoes for shows, but this is different, very different,” the French accessories designer said at the launch event at the Goodman’s Men’s store at Bergdorf Goodman in New York.

Hardy, a pioneer of luxury sneakers, teamed with the former New York Giants wide receiver on a limited-edition men’s sneaker. Called the V.C.I., the shoe is available in three colorways, each of which is intended to represent key times in the life of the athlete.

Cruz said he’d visited Hardy’s showroom often during Paris Fashion Week for many years and they would talk shoes. But it took until March 2018 for the two to decide to work together.

The process started with the two men discussing Cruz’s childhood in northern New Jersey, through college to his pro football career. Cruz brought select pieces of his wardrobe to the meeting and together, they settled on three pivotal years in the athlete’s life: 1996, the year he realized he loved football; 2006, the year he lost his father and grandfather and “became a man,” and 2012, the year Cruz became part of the starting lineup for the New York Giants in their Super Bowl win over the New England Patriots.

”I never worked like this before,” Hardy said. “But with Victor, it was easy.” Cruz added: “I knew Pierre was a creative and could bring it to life.”

The silhouette remains the same for each model — a thick, all-terrain sole, unique lacing details, a scrunched wrap around the back and pull-tabs on the tongue and heel — with V.C.I. in block letters on the rear.

Cruz sports the 2006 model of the V.C.I.

The 1996 reference is interpreted by colorblocking and camouflage panels and a gold stamp of the year on the side. The 2006 model is in black and gray with the year in a digital-clock format font. And the 2012 version is in the Giants’ red and blue color palette against a white background.

The 1996 model features colorblocking and camouflage.

“We started from taking a preexisting construction of a shoe in my collection and then we emphasized it by making it stronger in appearance,” Hardy said. “The look became something performative or Olympian — a supercompetitive shoe. We tried to push the aesthetic to the maximum, to make the sneakers as expressive as possible.”

Cruz added that “with Pierre, we captured an array of styles from when I was younger, through my college years, up until this decade. These are all landmark years in my life, and Pierre dove right in. The shoes are symbolic and together, they tell a story.”

The shoes retail for $795 and became available as of 6 p.m. Wednesday at Pierre Hardy stores in New York, Paris and Tokyo as well as online. They’re also available at Goodman’s, the Bergdorf Goodman men’s store, as well as at Kith.

At the event, the men said because the process of working together was so easy, they expect it will continue. “This is the template,” Cruz said.

And is there a Victor Cruz apparel collection in the future as well? The athlete smiled, saying: “I’ve wanted one for a while. It’s something I’ve really thought about and how I would shape my brand and tell my story. So we’ll see, slowly but surely.”

Bruce Pask, men’s fashion director of Bergdorf Goodman, said he’d known Hardy for quite some time and thought this collaboration was a “perfect intersection for us and our customer. And it’s a great way for Pierre to have an impact in America.”

Social Studies

You might not know who Beanie Feldstein is now, but the breakout star is poised to be a name synonymous with comedy. ⁣⁣
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Beanie stars in @OliviaWilde's directorial debut "Booksmart," opening today. The film has been dubbed the female "Superbad" — which is somewhat ironic since Beanie is actor Jonah Hill's younger sister. ⁣⁣
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“She is sort of like Paris Geller meets Lisa Simpson with a little bit of Sandra Bullock in ‘Miss Congeniality.’ I liked the idea of showing that a girl can be silly and loose with her friends and also be really intense and kind of biting at school,” Beanie said of her character, Molly.⁣ ⁣
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The actress also said that Wilde’s take on the story is “fresh and honest” and she was “whip-smart” in her directorial debut.⁣
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Tap the link in bio for more. ⁣⁣
Report: @leighen⁣
📸: @jgreenery
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#wwdeye
#booksmart
#beaniefeldstein

It looks like Kris isn't the only momager in the Kardashian-Jenner family. ⁣
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Kim Kardashian is setting up son Psalm West for success in the fashion, beauty and home sectors — at the ripe old age of two weeks. ⁣
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On May 18, Kardashian filed a trademark for her son for “Psalm West” under her company, Kimsaprincess, according to the U.S. Patent and Trademark Office. ⁣
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Now all of the West children have trademarks filed under their names. ⁣
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Tap the link in bio for more. ⁣
Report: @laylailchi
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#wwdfashion⁣
#kimkardashian⁣
#psalmwest

Natalie Portman, Uma Thurman, Kate Moss, and Roger Federer at the Moët & Chandon in France. ⁣
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The intimate dinner celebrated the 150th anniversary of its Brut Imperial blend, at its just-reopened Château de Saran overlooking the vineyards of the Champagne region in the east of France.⁣
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There were fireworks, towering pyramids of Champagne glasses — plus vines and VIPs as far as the eye could see. ⁣
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Tap the link in bio for more. ⁣
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Report: @fleurfleurette
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#wwdeye
#moetchandon

Shailene Woodley has no desire to keep up with the superficial standards of Hollywood.⁣
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“If you look at Hollywood — and I’m no saint in this regard — but every single time somebody gets a little bit more famous, they get a little bit thinner, and they get a little bit blonder, and they get a little bit more defined in their face,” Woodley says. ⁣
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“There’s sort of this sense of machinery that can happen to people in the limelight, and I was very fortunate also at a young age to work with so many incredible, strong women who were already a little rebellious in their own ways against the machinery that can be this industry.” ⁣
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Tap the link in bio for more.⁣
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Report: @leighen ⁣⁣
Styling: @thealexbadia⁣
📸: @ninebagatelles⁣
Production: @jgreenery⁣
Beauty: @keithcarpenterhair & @tyronmachhausen ⁣
Market: @andrew_shang & @elmercer⁣

The Prada Group is going fur-free. ⁣
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The company will no longer use animal fur in its designs or new products, starting from the spring/summer 2020 women’s collections. ⁣
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Creative director Miuccia Prada explained that the company “is committed to innovation and social responsibility,” and that its fur-free policy “is an extension of that engagement.”⁣
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Tap the link in bio for more.⁣
Report: @luisazargani
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#wwdfashion⁣
#prada⁣
#furfree

Soccer superstar Lionel Messi is launching an apparel collection. ⁣
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The Argentine athlete, who captains both FC Barcelona and the Argentina national team, has partnered with MGO, a brand portfolio company whose chief creative officer is Tommy Hilfiger’s sister, Ginny Hilfiger, to create Messi.⁣
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The premium lifestyle brand with “a sporty edge” will be primarily men’s wear but will include a few women’s tops as well, according to Hilfiger.⁣
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Hilfiger said despite his fame and wealth, Messi “is a really humble, generous and kind person and a great role model. He has been involved since we started talking to the Messi family two-and-a-half years ago when we presented the idea to them. ⁣
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Tap the link in bio for more. ⁣
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Report:⁣ @jeanpalmieri
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#wwdfashion⁣
#LionelMessi ⁣
#FCBarcelona⁣
#mgo⁣
#GinnyHilfiger

Once upon a time in Cannes, @ellefanning had another major red carpet-moment in @Dior.
Tap the link in bio to read what growing up in Hollywood was like for the youngest-ever jury member at Cannes.
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#wwdfashion
#ellefanning
#dior
#onceuponatimeinhollywood

Shailene Woodley is an all-in or not-at-all kind of woman — leading her to get the reputation as the hippie of Hollywood. ⁣
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She views her experience of “breaking out,” if you will, as a kind of shepherding by older, wiser female costars along the way, women she says helped her steel herself against the superficial demands of the industry. ⁣
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One of those women, @reesewitherspoon, spoke to us about Woodley's inspiring performance on "Big Little Lies." “Her portrayal of a woman who is both a survivor of sexual assault and a single mother raising her child alone in a new community is one of the most truthful performances I’ve ever seen. There is a scene in episode two of this season where Jane explains her assault to Ziggy that moves me to tears every time I see it," Witherspoon said. ⁣
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Woodley's acting choices have earned her a reputation for being a talented and utterly professional one to watch, but it’s her candid, unabashed activism in real-life that people are taking notice of. ⁣
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“I think it’s very easy for all of us to be comfortable in our bubbles and to be comfortable in the lives of privilege that a lot of us live, to be comfortable in our own space, in our own opinions, in our own forms of what we think is right or wrong, black and white, justice and non-justice — but ultimately until every single person on this planet feels like they are treated like a proper human being, I’m not going to stop because more than anything, I’m just somebody who deeply feels,” Woodley said.
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Tap the link in bio for more. ⁣
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Report: @leighen ⁣
Styling: @thealexbadia
📸: @ninebagatelles