WEBSITE MANAGEMENT & SUPPORT SERVICES

Publishing your website is just the start. Whilst a website is open for business on a 24/7 basis (give or take the odd calamity!) there are inevitably on-site issues that will develop over time, as well as issues brought about by changes in software standards or technology; for example the advent of mobile browsers. Keeping abreast of these changes is essential to give visitors confidence in using your website and to ensure you're giving your site the best chance to perform.

We can provide this oversight for your web, giving you peace of mind, allowing you to get on with running your business. We'll monitor your website for errors reported, including via both Google and Bing, and take appropriate action to rectify things. We will perform software updates and security patches as required. We'll also alert you to any significant issues, advise you of the best way forward and the likely cost to do so.

If we see your site performance changing we may suggest an audit and report action required. We can also highlight to you changes introduced by Google and Bing which may have an impact on your site's traffic levels, plus keep an eye on how your competition is doing.

We provide this service on an hourly rate basis, as required, and won't tie you in to a monthly contract. Our current rate for this service is £50 per hour. Typically, you could expect websites built using our Standard package to require 1 hour or less per month. Sites using our Advanced package may need 1-3 hours per month. We can better advise you when we know your ability and requirements. For carrying out updates to your website content we can offer a reduced rate of £35 per hour.

Frequently Asked Questions

The use of some form of analytics tracking within your web pages will allow you to see over time how various pages in your website are performing, what search phrases have been used by visitors who reach your website, which website they arrived from, the average time visitors spend on your website and numerous other similar measures of performance. These reports will help you and us get a measure on how visitors are using your website, and which pages are contributing and others that may need improvement or possibly even removal.

SEO is essentially about applying various legitimate techniques, methodologies and tactics to a website in order to achieve a higher number of visitors from search engines. A website that has good SEO will achieve a higher ranking in the search engines and will therefore attract more traffic. The methods employed to do this have changed over the years, as has the amount of impact that such methods can have, due to the increasing sophistication of search engines such as Google. SEO is a long-term activity, without guarantee of what level of success it will achieve, but any traffic it contributes is free. Relying on SEO for your traffic is a high risk strategy, and is therefore best employed alongside other activities such as PPC advertising, affiliate marketing and social media marketing.

It's one thing to produce and publish a website, but no-one will know it's there until it gets visibility by marketing it, particularly on the search engines. This is a specialised activity, which to be effective needs marketing and Search Engine Optimisation skills. Visibility improves over time, not overnight, so mistakes can be wasteful of both time and budget, and if done poorly may even attract a serious penalty from a search engine. When possible we'll discuss a strategy with you and encourage you to do your own website marketing to reduce the cost burden, for example with social media.

You will at some point need to use our Web Management service, but to what degree will be very dependent upon the type of website you have. A small brochure type website is effectively static and will require only occasional updating and technical support. An active ecommerce website with numerous products will need more management time, but will hopefully offer a higher direct return too. Whatever the nature of your website it's important that it doesn't become stale and dated, or you will likely put-off potential new business. Fresh content is good for visitor engagement as well as, to some extent, your website's SEO.

Down-time is inevitable at some point, usually caused by an issue with the hosting servers, or software elements within the website. We monitor websites as part of our Web Management service and can respond to these events promptly on your behalf and engage with any relevant suppliers to ensure things are up and running again as soon as is possible. We'll also keep you informed throughout the process.

Social media marketing is very labour intensive and often takes a while before it begins to offer a significant contribution to your online presence. We don't offer this service directly, but we do mentor our clients, discussing and advising on suitable strategies and likely outcomes.