"The key to executing a successful multichannel campaign is to know your audience, help them rather than sell to them and create meaningful content that shares the brand story appropriately across channels."

Reps claim FDA met with industry more than other groups

The FDA met with industry 24 times as often as it did with patient and consumer groups in preparing its current user fee renewal proposal for Congress, Reps. Maurice Hinchey (D-NY) (and Bart Stupak (D-MI) said. This “shows how out of whack the agency remains,” they said.

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President Barack Obama's recently unveiled Precision Medicine Initiative hopes to develop a new model of patient-driven research with the promise of accelerating biomedical discoveries and provide clinicians with new tools, ...