Denver -- The American Water Works Association (AWWA), the authoritative resource on safe water, today kicked off Drinking Water Week 2011, an annual celebration of our most precious natural resource.

Throughout the week, AWWA and its partners will celebrate water by recognizing the essential role it plays in our daily lives, with special attention to the future of water, water infrastructure and the economy, careers in the water profession, and source water protection.

“Drinking Water Week is an opportunity to focus on the importance of water, which is too easily overlooked,” said AWWA Executive Director David LaFrance. “A safe, reliable water supply is essential to the success of any community. In addition to keeping us hydrated, water also supports the economy, prevents fires, and provides us with the high quality of life we enjoy.”

To commemorate the occasion, water utilities, environmental advocates and others will celebrate drinking water through school events, public presentations and community festivals. They will also provide their communities with important tips for protecting our water supplies and conserving resources.

About Drinking Water Week

For more than 35 years, the American Water Works Association and its members have celebrated Drinking Water Week – a unique opportunity for both water professionals and the communities they serve to join together to recognize the vital role water plays in our daily lives.

AWWA is the authoritative resource for knowledge, information, and advocacy to improve the quality and supply of water in North America and beyond. AWWA is the largest organization of water professionals in the world. AWWA advances public health, safety and welfare by uniting the efforts of the full spectrum of the entire water community. Through our collective strength we become better stewards of water for the greatest good of the people and the environment.

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