Developing a Total Market Plan for Family Planning in Vietnam: An Innovative Public and Private Collaboration to Enhance Equity and Sustainability

Since 2009, PATH has been working with government family planning officials to engage stakeholders and apply evidence to develop a total market plan for family planning in light of funding shortfalls. This case study in Vietnam is intended to highlight lessons learned and recommendations for those considering similar initiatives in other settings. It is a sister document to the Nicaragua case study, Developing Total Market Strategies for Family Planning in Nicaragua.