De Beers 1st coined the promoting slogan �a diamond is forever� in 1948 and given that that point it's got grow to be portion of the pop culture lexicon. Engagement ring stores in The Woodlands Nonetheless, partners searching for diamond engagement rings in Houston these days are re-evaluating the enduring reputation of diamonds.

Increasingly, customers searching for engagement rings while in the Woodlands and somewhere else are rejecting diamonds in favor of coloured gemstones this sort of as emeralds, rubies and sapphires. This development is especially prevalent amid millennials, numerous of whom are considerably less custom minded and a lot more cost acutely aware than their predecessors.