5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Australia is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have actually had anything at all to do with SEO you would have encountered the concept of Keywords. Regrettably, across my time in Search Engine Optimisation Plan in Australia I have stumbled upon a number of myths about Keywords that just won’t die.

There is also the false idea that with all of the modifications that have been made, and the move to concept based searches, keywords don’t matter in 2015. This suggestion is misguided as keywords play a more important role than ever. It’s an evolving market that is continuously changing and developing so you have to stay on top of the latest changes if you really want to succeed. Despite what occurs, keywords will always be at the core of SEO.

The notion that the more regularly a keyword is used will equate into more success is an outdated idea. There is no formula relating to the density and consistent repetition of keywords closely packed together. The aim you should consider is to have your particular phrases repeated throughout so that you can maximise their frequency while balancing well-flowing content that gives rise to a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword at a time was the method circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed a number of opportunities. By branching out your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer spotlight on conceptual keywords.

The days of domain names being a long string on nonsensical keywords are happily at an end. The keyword rich domain names no longer have much true value to a domain’s visibility. This means that you need to focus not on the keywords in your domain name, but can as an alternative start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and abnormal ways is better referred to as keyword stuffing. By now you should know that this is not a practice that would be still supported in the 2015 environment. You should stay away from alienating your readers and concentrate on the subtle and logical way to blend keywords into your content while also creating excellent and distinct content.

As the CEO of Internet Marketing Experts, I know the struggles that many people have when starting off the SEO, particularly when it comes to understanding keywords and your Search Engine Optimisation Plan in Australia. I myself ran a small company for a number of years and had to learn SEO from scratch and by a lot of trial and error. So keep in mind to start off strong and use the information that you know. Once you have established that foundation, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional.