Advertising: Is the Camel A Sexist Pig?

Is the Camel A Sexist Pig?

For antismoking crusaders who want to ban cigarette advertising, the Camel ad was a handy piece of evidence. "The most appalling in decades," declared physician Sidney Wolfe, director of Public Citizen, a Washington consumer group. The four-page Camel ad, which was aimed at vacation-bound youths, offered tips like "how to impress someone at the beach: Run into the water, grab someone and drag her back to the shore, as if you've saved her from drowning. The more she kicks and screams the better."