About Us › Values

Don't replicate, innovate
Our goal is to imagine and deliver new ideas that help the blood industry move forward. New ideas carry risk, but on balance this approach has worked well for us and our customers.

Make it easy
We are very focused on making software that's easy to use. Anyone can write software, but writing software that is intuitive and easy to learn takes some skill. We listen to our users, learn their business, and then sweat the small details to deliver a unique customer experience.

Be reliable
At the end of the day, our product has to run fast, handle growth and reduce exceptions. We know from experience that customer satisfaction depends on reliability, which is why we focus on delivering high quality code on every release.