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CWTA Signs Ericsson as new Program Ambassador for Wireless AMBER Alerts

OTTAWA, Nov. 26, 2013 /CNW/ - The Canadian Wireless Telecommunications Association (CWTA) is pleased to announce that Ericsson, a world leading provider of technology and services to telecom
operators, is a new Program Ambassador for the Wireless AMBER Alerts program. By signing up all corporate cell phones to the program,
Ericsson in Canada has become part of a growing network of supporters.

Wireless AMBER Alerts assist law enforcement agencies in providing the
public with immediate and up-to-date information about a child's
abduction, and to solicit the public's help in the safe and swift
return of the child. The program is run in cooperation between Canada's
wireless telecommunications industry, the Royal Canadian Mounted Police
(RCMP), the Ontario Provincial Police (OPP) and other AMBER Alert
agencies across the country. Launched in 2010, the Wireless AMBER
Alerts program allows customers of Canadian wireless service providers
to opt-in to receive free AMBER Alerts as text messages on their cell
phones.

"Ericsson is a proud ambassador of the Wireless AMBER Alerts program and
as an advocate of using technology for good, is committed to supporting
our community and the safety of society's youngest citizens," states
Mark Henderson, President, Ericsson Canada Inc. "New technology
advancements in mobile broadband services are now more than ever
playing a vital role in emergency situations."

"CWTA is exceptionally pleased by the leadership shown by Ericsson in
its support of the Wireless AMBER Alerts program," said Bernard Lord,
President & CEO of CWTA. "Ericsson's commitment to the safety and
wellbeing of Canadian children is truly exemplary, and we hope more
companies will take the time to sign up for the program."

The completely free Wireless AMBER Alerts program is available to cell
phone users in all 10 provinces and three territories. Subscribing is
easy to do either online at www.WirelessAMBER.ca, or by texting the keyword AMBER to 26237 directly from your wireless
device. If you are interested in signing up multiple cell phones on
behalf of your organization or would like to support the program as a
Program Ambassador, please contact info@wirelessamber.ca.

Canadian Wireless Telecommunications Association (CWTA)
CWTA is the authority on wireless issues, developments and trends in
Canada. It represents cellular, PCS, messaging, mobile radio, fixed
wireless and mobile satellite carriers as well as companies that
develop and produce products and services for the industry. (www.cwta.ca)