Case Study: Unveiling the ‘LinkedIn of Football’

Fieldoo.com is the new single destination for Football players and Agents to network.

The Brief

To let the mass audience know that the idea of Fieldoo is spreading with thousands of players from 100+ countries

To present the idea, meaning and all the important features of Fieldoo

To communicate that Fieldoo’s agent’s platform is launching

To describe the benefits of Fieldoo for all users & industry in general

Our Approach

We Play positioned Fieldoo as a professional social network for football, we coined the term “LinkedIn for football” so that parallels could be drawn easily. We collated a list of potential writers, bloggers and online news sources who may be interested in covering the story and approached them all with a press release and the opportunity for further insights such as interviews, insights and guest blogs.