Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant By W. Chan Kim and Renee Mauborgne

Ideas to Reality encourages entrepreneurs to not follow the common mantra to "Solve a Problem". Blue Ocean Strategy provides an explanation as to why swimming in the blue ocean of new demand is preferred over battling in the red oceans. Playing in the Blue Ocean requires vision and creativity which this book will help you harness.