Rei's new-member e-mail series leverages membership data to make its communications compelling and informative. Customers of the sporting goods store who become members are actually joining a co-op; a monthly e-mail during their first year highlights the benefits of membership and provides links to content that shows rei's commitment to members, communities and the outdoors. Each mail covers a single topic and keeps ...

Each month, verizon wireless delivers a newsletter to its customers, personalized down to the kind of phone, calling plan and services each customer uses. Content is aligned with specific, tangible marketing objectives. Not only does each e-mail provide the customer with useful details on their phone plan, it ...

In lieu of using actual paper, hp opted instead to send an ecofriendly e-mail to celebrate its milestone of recycling more than 1 billion pounds of computer hardware and ink cartridges. hp shared its recycling progress in an e-mail form of show-and-tell, in hopes of connecting with and inspiring its customers. Launched in November 2007 - coinciding with America ...

E-way, an e-commerce component of corporate Express, a business-to-business supplier of office products, was in search of a way to remind customers of orders they may have abandoned in a forgotten shopping cart. In a one-two punch, it also aimed to build awareness of other products and special offers. To rope those forgetful consumers back in, the company ...

UPS knew that the best way to let its audience know it does much more than shipping was with quick and witty insights into the other products and services it offers. The resulting site, ups Whiteboard Headquarters, brought to life a crossplatform campaign based on the image of a man drawing on a whiteboard the ways ups can help businesses. Clever ...

Working from two key insights - creatives take pride in their software skills, but they rarely get to show them off - Goodby invented a sporting event that would play to both while showcasing Adobe products. No money was spent advertising ...