Faculty & Staff Directory

Amy Decker

Lecturer, Design & Visual Communication

Education

BFA, Art Center College of Design Pasadena, California

Biography

An experienced visual communication designer, strategist, and educator, Amy Decker has won numerous accolades for her highly creative, human-centered approach to brand-building, her instinctive knack for solving communications problems, and her strong leadership skills.

A key design collaborator for a number of major creative agencies in Southern California, Decker's growing popularity led her to found her own company in 1996. As principal for Dig Design, Decker’s design thinking and mastery of contemporary processes won her numerous clients, who credits her work as invaluable in helping them to achieve—and exceed—their communications objectives. Her broad mix of clients has ranged from small startups to Fortune 500 companies with internationally known brands such as Mattel, Inc., Sunkist Paramount Farms, Knowledge Adventure, and many others.

In 2011, Amy began teaching at the University of Wisconsin - Milwaukee in the Peck School of the Arts in their Design and Visual Communication Program, mentoring the next generation of thinking, tactical designers. In addition, Amy was invited as a guest lecturer to teach design and visual communication at Hubei University of Technology, Wuhan, Hubei Province, China.

Amy is the founding President Emeritus of AIGA Wisconsin, the Professional Association of Design, and in 2014 she was named an AIGA WI Fellow. A graduate of the Art Center College of Design in Pasadena, California, Amy also studied Advertising and Graphics at the Rocky Mountain College of Art and Design in Denver, Colorado.