Tag Archives: That’s Mediation

I was sent a tweet today from @colmmu on Twitter with a link to a law firm video promoting mediation. Many readers will know that this was going to press all my buttons for a couple of reasons.

I work in collaborative law which is itself a form of alternative dispute resolution.

I have an interest in law firm video having produced several with no budget at all over at MogersTV

I am a big believer in law firms and lawyers using social media to develop brands and ideas.

I can be pretty scathing about other law firm videos. YouTube does not need another talking head reading a script off the laptop screen.

When I got the link this morning I gave it a look and was just amazed. Here, see for yourself…

There is so much to like about this.

I respect the company for having the conviction to invest a reasonable sum into creating this initiative.

Having got the budget, I love the work done by Lambda films. There is some very punchy editing. The break at 1 minute 38 is inspired. I am horribly envious of the photo-frame effect they have got, and the gag with the mediator in the closet, drinking a nice cup of tea is well done as well.

I also appreciated the Making Of… videos that you can also watch – a good way of maximising value for money.

This is quite simply a brilliant law firm video and it deserves every success… I’ve got to get me one of those budgets.