iCaviar: a premium delicacy becomes affordable

With iCaviar, the perfect alternative to black sturgeon caviar has finally come to the market. The tender, firm grain of iCaviar with its exclusive, original flavor will impress the most sophisticated connoisseurs, yet at a fraction of the cost of caviar. The latest molecular manufacturing methods combined with the strictest quality and safety standards make it possible.

Trending: luxury and lifestyle

The granular iCaviar are filled with premium fish fillets (including whitefish, humped salmon and mackerel) as well as vegetable oil - all natural ingredients. It is also a rich source of vitamins and contains very few calories. No wonder iCaviar has the makings of a fashionable delicacy: it unites elegant pleasure and good health, lifestyle and luxury - and is affordable, too.

Culinary revolution

The contrast with black sturgeon caviar, which has long been a precious rarity, is stark: environmental degradation and overfishing have taken their toll, decimating sturgeon populations and driving prices for the Russian delicacy through the roof. Attempts have been under way to develop a caviar substitute that could hold a candle to real caviar since the late 1990s. And now, for the first time, it has been achieved. iCaviar tastes exactly like conventional caviar and can be used in precisely the same way. But those are not the only advantages: