Billabong’s Revamped Flagship Store Brings #ABikiniKindaLife To The City

We’re a generation that gets nostalgic over and over at the sight of Billabong anything. Along with our latest flashback of the pristine coast, a distinct sunburnt, clumpy-haired, rashie-clad edginess that’s never faded since 1973. Or for those deprived of said surfer life, it could be gigantic pencil cases and sling bags our secondary school selves emptied our pockets for, simply for the reckless statement they made.Whichever the case, 7 years is a long time coming for a revamp to Singapore’s flagship store, but we say HELLO to 141.5 sqm of beach ammunition right in the heart of town, in 313@Somerset. Some sea in the city.

Between racks of boardshorts, truckers and ‘kinis, the place was popping with art by three street artistsas part of their digital exhibition titled The Stoke Life.