Dogpatch

Challenge

A new identity to reflect the forward thinking approach to business sales and marketing.

Solution

An understanding, growing and evolving cityscape.

The evolution of San Francisco's Dogpatch area is synonymous with the transformation of a blue-collar working district into a modern day tech hub. The visual identity captures the story of startups growth to established businesses with the use of an evolving ecosystem of growing and adapting cityscape frameworks. This framework denotes the underlying thinking, strategy development and idea generation needed for people work together and grow successfully.

The evolution of a blue-collar working district into the modern day San Francisco tech hub.