16 Trends that Drive America

by Faith Popcorn, Lys Marigold

These noted trend watchers offer twenty-two trends -- remember "cocooning?" that will aid you immeasurably in deciding which markets to enter, which products to introduce, and what services will most please today's consumers.

The Success Strategies of Unknown World Market Leaders

by Hermann Simon

Some of the best companies in the world are ones you’ve never heard of. They like it that way – these market owners don’t want us to know how they capture markets, please customers, and hire the best. Simon lays bare their methods.