Google Is About To Have A Lot More Ads On Phones

Google searches on mobile will soon include “gallery” ads that allow advertisers to display multiple images for users to swipe through. You’ll also begin to see ads in Google’s discover feed for the first time.

Google searches on mobile will soon include “gallery” ads that allow advertisers to display multiple images for users to swipe through. You’ll also begin to see ads in Google’s discover feed — the feed of news stories that you find built into many Android home screens, inside the Google app, and on Google’s mobile homepage — though they’ll only appear in select locations for now.

The new ad formats are meant to make ads a lot more noticeable. In a blog post, Google ad chief Prabhakar Raghavan says that, in tests, gallery ads resulted in “up to 25 percent more interactions” than traditional search ads.

Gallery ads will only be launching on mobile, not the desktop. Discover ads will appear in Google’s mobile app, as well as on the discover feed on Android phones. Google tells us those ads won’t appear in the discover feed that’s built into the google.com mobile homepage. — Jacob Kastrenakes/@verge