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Innovation inks deal for Moshi Bobble Bots

Innovation First International, the creators of the HEXBUG brand, has partnered up with Mind Candy to launch a new Bobble Bots Moshi Monsters brand and product line.

Based on the popular and collectible Moshling characters of Monstro City, the bobble-head mini robotic pets and customizable play-sets will feature the same HEXBUG Nano vibration technology. Tiny Moshlings will buzz around exploring their customizable environment.

The range is due to hit shelves across Europe and North America this spring with the initial assortment of Bobble Bots Moshi Monsters products available at launch will include 24 battery operated collectible Moshlings and a variety of configurable 3-D “dollhouse” replicas of the streets, yards, buildings and houses found online in Monstro City. Every Bobble Bots Moshi Monsters product will include secret codes to unlock digital assets in the online world, further enhancing the user experience and designed to drive re-engagement back to the site.

“We are thrilled to partner with the global Moshi Monster sensation as we step into new and exciting product areas,” said Tony Norman, president and chief executive officer of Innovation First International. “Fueled by the rapid growth and success of the HEXBUG brand, we are excited to inject our patented vibrating movement technology into this new line of toys, while introducing new social play patterns so kids can collect Moshlings, care for them, and accessorize their own personalized Monstro City in the physical world.”

Chief business development officer of Mind Candy, Darran Garnham said: “We’re proud to work with Innovation First, whose approach to product development goes hand in hand with our brand philosophy of delivering ground breaking entertainment experiences that are fun, safe and educational for kids of all ages. We’ve had a successful transition into the offline world up to this point and are excited to see our fans reaction to this new and innovative range.”

Innovation First International will be showcasing the new Bobble Bots Moshi Monsters product line by appointment at the 2012 London Toy Fair and at the Spielwarenmesse International Toy Fair in Nuremburg. For appointments contact Kayleigh Cooper at Kayleigh_cooper@innovationfirst.com.

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