Fiat's Argentinian advertising agency is taking a very oblique tack to get people to buy the new Palio. From what I can tell, the argument seems to be that there's a man, see, in Argentina, and he has an attractive wife with normal-sized breasts. She decides to have a boob job, causing the man to have a very Lebowski-like reverie about plunging in between a set of colossal tits. Ergo, you should buy a Fiat.