AW Design

Farmers Pantry

Creating a new brand from scratch is a unique opportunity to define the most relevant aspects of a brand. American Snacks had several messages to convey about their new Farmers Pantry meal snacks. Our design exploratory revealed the correct balance. The focus is on the farmer with a gritty silhouette and background texture while the ingredients are presented on a clean white background. In addition, AW developed a tagline of “Proudly Grown in America” to reinforce the message of home grown.

Farmers Pantry

Creating a new brand from scratch is a unique opportunity to define the most relevant aspects of a brand. American Snacks had several messages to convey about their new Farmers Pantry meal snacks. Our design exploratory revealed the correct balance. The focus is on the farmer with a gritty silhouette and background texture while the ingredients are presented on a clean white background. In addition, AW developed a tagline of “Proudly Grown in America” to reinforce the message of home grown.