Google made the best iPhone keyboard — here are all the amazing things it can do

That's the idea behind Google's new iPhone keyboard, Gboard. As third-party keyboards for sending GIFs and custom emojis become more common, Google wants to capitalize on the growing willingness to try out keyboards beyond Apple's own.

The main selling point of Gboard is that it puts the power of Google search inside your keyboard. Instead of having to leave a text conversation to search for an address, copy it, and paste it back into the thread, you can quickly find what you're looking for with the keyboard you're already using.