Officer says, "we recognize the price of cable's gone up. But for a couple of bucks a day it's still a heckuva value."

Cable's prices go up as the costs programmers charge them go up. Cable companies look for ways to add value to their product. For Buckeye, that includes something called "TV Everywhere."

TV Everywhere is to take the cable subscription, put it on any device, a tablet, a mobile phone, a laptop, wherever you are," explains Mr. Mefferd. Buckeye offers 43 channels that will travel everywhere with you.

Cutting the cord likely isn't for you if you're a live cable sports or news fan... streaming services don't have those. And the TV shows you watch via streaming are going to be dated at least by 1 day. That led Kenny Wanemacher, a former cord cutter, back to cable, but he admits "if you can live with that netflix content you know that's a huge 70 bucks saved right there."