To be competitive in today’s markets, responding quickly to customer inquiries is paramount. Converging economics with technology enables financial institutions to optimize their reach and streamline and automate their workflows so they can respond to customers faster than ever.

Finance mobile apps not only improve organizational performance but also provide innovative ways to connect and interact with customers.

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Part business, part creative, part technology. One hundred percentdigital. From strategy to delivery, Deloitte Digital combines cutting-edge creative with trusted business and technology acumen todefine and deliver tomorrow’s digital business, today.Deloitte Digital

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Our offeringsWith Deloitte Digital, the full circle ofcreative business technology for theenterprise is complete. Our offerings startand end with your business goals.Whether you need a strategy, mobile,social, web, digital content, or digital ERPsolution—or any combination of those—we can work together to create a winningdigital portfolio.Deloitte Digital 39

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Adoption of mobility trendsThree Stages of Mobile:Companies enter the mobile space in three stages. Typically starting in the Bolt On stage, where thefocus is on quick wins and immediately usable mobile apps for low-hanging fruit work functions. Afterinitial successes, companies enter the Enterprise Everywhere stage, expanding their mobile reach tocover all the enterprise functions that can benefit from mobile. As they do this, companies realize theextreme benefits of mobile and find themselves seeking the Business Everywhere stage. Here, truebusiness innovation and differentiation is achieved, changing the way they run their business andintroducing new business models. Deloitte Digital 41

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Fueled by studiosAgile methodologyThe fast-paced and constantlyevolving nature of digital technologynecessitates a working process thatis flexible and adaptable. We’vefound that an agile developmentmethodology provides an excellentdelivery process for early andongoing evaluation of quality and thecreation of cutting-edge software.Our small, highly-coordinated cross-functional teams release a workingbuild every sprint to ensure that theproject is never far off track from aproduction release as it evolves.Agile allows us to deliver finishedproducts that meet the needs ofusers and stakeholders.Deloitte Digital 45

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Igniting deliveryAgile methodologyDeloitte Digital offers the best of both worlds. Our clients arelooking for the agility and innovation of new methods. Butinitiatives are often dependent on traditional projects—longer-running, delivered via waterfall, and built upon existingtechnologies. We know how to bridge the gap—and to tailor forour clients’ specific needs.Deloitte Digital 46

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Connected travel like never before. Alaska Airlines Alaska Airlines Mobile Website for iPhone & Android for iPhone & AndroidIdeaMobile makes a lot of things in life effortless, and we thought ﬂying should be, too. T ogetherwith Alaska Airlines, we built native app and mobile web solutions to help on-the-go tr avelersstay connected through every step of the travel experience—anytime, anywher e.InsightAvailable for iOS and Android, the apps streamline the entire travel experience, with easyaccess to seating, check in, notes, and alert functionalities. Within the app, jet-setters canpull down the window shade to access ﬂights, account details, and contact info.The airline further extended its reach with a sleek new mobile website. Built from theground up, the site’s interface and UX are a departure from the airline’s earlier sitescrapersolution. It’s super fast and super ﬂexy (with an adaptive, responsive layout for mobiledevices), and it was built for the busy traveler, featuring large, tappable areas; designs thatrender well on a dimly-lit screen; and ofﬂine caching of travel info.ImpactWe helped redeﬁne the travel experience while reﬂecting the airline’ s unwavering commitmentto customer service. We incorporated complex airline industry rules with simplicity, andcollaborated with Alaska Airlines’ IT department on the necessary web services. Last butnot least, the new pay for bag featur e in m.alaskaair.com marks the airline’ s ﬁrst foray intomCommerce, paving the way for future initiatives. Mobile Web 52