Our dream is a simple one: we believe in the best quality clothing at the best possible price. This isn't the current business model in fashion, so we're here to change that.

You deserve better.

We believe quality fabrics are the heart of any garment, this is why we won’t stop traveling the world until we find the very best. Our search has led us far and wide from the Andean mountains of Peru, past the flashing lights of Tokyo, to mesmerizing ancient cities of China and beyond.

Once our fabrics have been selected our in-house design team curates our collection of timeless wardrobe essentials. With a focus on the perfect fit and attention to the finer details, our wardrobe essentials are designed to last far beyond the season.

Our prices are the lowest you will find in respect to the fabric quality. How we achieve this is simple; we deal directly with fabric mills, cut out all middlemen, eliminate the burdensome costs of physical stores and instead ship directly from our warehouse in Hong Kong. Finally, we choose mark-up’s that are as low as we can manage.

We travel the world in search of the finest fabrics, design modern essentials, operate purely online, and ship straight to your doorstep. Result? You get a perfect collection of timeless wardrobe essentials at a truly disruptive price.