Farrah Fawcett Lets Noxzema “Cream” Joe Namath

“Let Noxzema cream your face” is the awkward catchline of this 1973 shaving spot featuring football player Joe Namath and Charlie’s Angels star Farrah Fawcett. TIME named it one of the 10 most embarrassing celebrity commercials, noting that on the surface, it is “a play on how guys on the gridiron get creamed by tackles,” but also that “there is definitely something here that’s about sex.” Hm, you think?

Correction Appended, January 31, 2014: A previous version of this slide embedded a mislabeled video.