Built on Breakthroughs

In 1935, we invented the first self-adhesive label, and we’ve never looked back. With each passing decade, our innovations have further shaped our industry by lifting the limits on what labels can do. The world’s successful brands know that innovation and evolution are the lifeblood of longevity and success. We’re proud to help them continually expand the boundaries of what’s possible.

Blazing the trail for an industryConsumer tastes are ever-changing. The only certainty in consumer-goods is that the landscape will continue to shift. Brands need a ready stream of label and packaging solutions that break new ground in functionality, efficiency, and visual appeal.

We’re pioneering a rich pipeline of innovations by collaborating with customers, brands, and technical experts. We value an open approach. We find inspiration everywhere, and we’re eclectic in our exchange of ideas, drawing insight from diverse sources within our industry and well beyond.

We’ve built our reputation on being at the forefront of our industry. We’re committed to staying there.

Our Latest Innovations Our innovations generally come in two sizes. There are the incremental improvements we continually make to our existing products and services—to help customers stay abreast of changes in printing technologies and regulatory requirements, and to make our products progressively more sustainable. Then there are the breakthroughs—the landmark innovations from our R&D team that build on our pioneering legacy and push the label industry forward.

NEW! Heat Sealable Reclosure System

Intelligent labels or 'smart labels'

Our Innovation + Technology Centers

Strategically positioned across the globe, our Centers of Technology and Innovation support major innovation initiatives for Avery Dennison. These include extensive customer application simulation testing, design of experiment testing, prototyping, as well as analysis and engineering of pressure-sensitive labels, creative packaging solutions and other product design constructions.

Our Centers of Technology and Innovation house dozens of research laboratories and employ close to 300 engineers and scientists. To accelerate the product development process, pilot coaters and presses enable a variety of coating trials and generate new product samples for rapid prototyping and new creative packaging development.

The Concept Lab

The Concept Lab is where we transform ideas and concepts into prototypes and other solutions for our customers. We help bring our customers’ ideas to life with virtual prototypes, such as 3D renders and photographs, and physical prototypes that you can hold, touch and feel.

Mentor Innovation Center

At the Mentor Innovation Center, there are a number of specialty labs with technological and scientific resources that empower us to help our customers everyday. It’s here where new ideas begin, where we test our materials for performance and help solve your most challenging issues.

I-Lab RFID Innovation Center

The iLab RFID Innovation Center was created to take visitors on a journey through the multiple industries we serve and and explore how Avery Dennison’s intelligent labels are transforming manufacturing, commerce, and more. Take part in live demonstrations, meet our RFID experts, and get hands-on experience with the technology of tomorrow.

It’s easy to take labels for granted. But there is a world of magic in the materials science, process management, and technology advancement necessary to create the labelling materials we depend on in countless ways today, and those that will help quietly revolutionize life and commerce in the future.

Every day, our innovators carry forward the pioneering spirit of Stan Avery and the generations of innovators who followed. Some have been with us for decades, bringing invaluably deep experience and a “seen it all” unflappability. Others are newly initiated into our fellowship of inventors, bringing fresh eyes, unexpected thinking and a passion for exploration that invigorates us all. Together, our R&D team creates new solutions for customers that drive not just the growth of our company, but our industry as a whole.

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Awards and recognition

We are always humbled to receive awards and industry recognition, and we are grateful to anyone that nominates us. Below are just some of the awards we’ve been honored with in recent years. It’s not our style to shout about them, but we are are secretly delighted to receive them, and proud of them all.