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lifetime teeth whitening

Many of your patients are thinking about all of the pictures that they will be smiling for at their end of the year office parties and family dinners. Help them get their smiles camera-ready with teeth whitening. Beautiful bright, white teeth for Winter. “Smiles as White as Snow”

Ever wonder why it is that some offices have a lot of success with teeth whitening sales and other offices not so much?

Here’s why…. No whitening system or whitening goals will ever be reached or work if the entire team isn’t on board with it and actually consistently offering it.

Here are 10 Tips to Help Make Teeth Whitening a Successful Service in your Office…

Step One:White Teeth for Doctor(s) and Team Members –
Complimentary whitening trays for each & every team member. They need to have a beautiful white smile and an experience to share with your patients.

Step Two:Take a Shade –Let your patient know that you’re going to start the appointment by taking a shade match of their current tooth color for your records. You can show them where they are on the shade guide. This very often leads your patient to ask you about teeth whitening and other cosmetic treatment options.

Step Three:In office Messaging –In addition to being ENTHUSIASTIC when talking to your patients about the teeth whitening services you offer…Team members can wear buttons and/or have a nice 5×7 framed sign in each treatment room at patient’s eye level offering teeth whitening…

Step Four:Scheduling –When scheduling hygiene appointments over the phone include these powerful words:Would you also like to whiten your teeth at this appointment?

Step Five:Listen to your patients –What are they telling you about upcoming events in their lives? Wedding? Job Hunting? Recently Single? Holiday time? Special Events? Vacation? Class Reunion?What a great time to ask if they would like to have a bright, white smile for their special event, job interview, etc.

Step Seven:Tracking –Be sure to set up computer reminders to call, text, email or send a postcard to your patients that have purchased teeth whitening trays around the time when they will be due for a refill.

Step Eight:GOALS –Set a monthly whitening goal! Talk about daily goals at morning meetings. Consider offering a team bonus or incentive for every whitening case.

Step Nine:Use only the BEST teeth whitening products and techniques!Quality matters. As does comfort! Make this appointment as comfortable & sensitivity-free as possible for your patients.

Step Ten:Buy sunglasses –Because your office is going to be filled with such bright smiles you’ll need to wear shades!

Bonus Tips:

#1 –Offer a fun promotion in the community to local businesses. A drawing to win Free Take-home Teeth whitening trays to one or more people. Offer this at local salons, restaurants and schools.

#2 – BOGO Special Offer – Buy One, Get One 50% Off Teeth Whitening. This special offer increases your opportunity to bring in new patients.

#3– Make it convenient for your patients to say yes. Your patients are busy, assure them that this appointment will be quick. It’s helpful for all your team members to be cross-trained to take impressions and make trays.

#4– Teeth Whitening makes a Great Gift! Make gift giving easy for your patients by suggesting that teeth whitening makes the perfect gift! Have Gift Certificates ready for purchase. See Dental Gift Certificates

I’m certain that if each step is followed closely and consistently you will see success with your teeth whitening goals.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

I thought I would start this post with a lovely quote about the month of November, apparently, that was a big request as it looks like November is not a favorite for most. The majority of the quotes were about how awful the month of November is.

If that’s how you feel about November, I would like to help you make it such a great month in your office that you’ll be full of positive experiences and remarks! (That will give me some encouraging quotes about November for next year. 😉 )

Just for you – Dental Marketing Ideas to help you make November

the cheery & productive month it so wants to be…

Let’s start with just a couple of reminders:

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Remaining Dental Insurance Maximum Letter – Use It or Lose It Reminders

Dental Education Opportunity:

November is American & National Diabetes Month

Nearly 26 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

Great American Smokeout: 17 – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Continuing Care Opportunity:

Give Up Your Shoulds Day: 1st – The dictionary defines “should” as a word used to indicate obligation, duty, or correctness, typically when criticizing someone’s actions. Help your patients to give up some “shoulds” in their lives that often lead to guilt and stress. Such as: “I should schedule my dentist appointment” or “I should floss every day”; encourage them to turn these shoulds into something positive by seeing the value and personal benefit to flossing every day and/or being able to say they scheduled their dental appointment. It’s not something they “should” do but what they “want” to do to stay healthy.

Here are 3 More Ways to Help Your Patients Smile in November!

World Kindness Week: 13-19 – Have Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

“Never yet was a springtime, when the buds forgot to bloom.”
~Margaret Elizabeth Sangster

Spring is such a great time of year. I love seeing the trees bloom and the perennials sprouting in my flower beds. It’s also a time for me to get a lot of spring house cleaning/organizing accomplished and fun summer activities planned before our children are on their summer vacation from school.

Spring can be a great time for your dental office too! It’s a wonderful time to really look at the office through the eyes of your patients and potential patients and make any needed improvements. This article, Tips to Improve your Dental Office -First Impressions has many ideas to help get you started.

As promised, here are some dental marketing ideas for the month of May. Last week, I shared some dental marketing ideas to be used during the month of May’s Teacher Appreciation and Nurses week. If you missed it, you can read about them here.

Gifts from the Garden Month –

Host a Spring Perennial Plant Exchange at your office. What a fantastic way to meet your neighbors! (It would be awesome to turn this into a “Beautify & Clean-Up” Local Businesses in the Community Event.)

If you are interested in having me help your office create a custom “Garden Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

National Pet Month –People love to talk and brag about their pets. Use this week to ask your friends/patients on your social media sites to post pictures of their pets. Post pictures of your team members pets. Turn it into a contest: the pet with the most likes wins a special treat.

High Blood Pressure Education Month – Why do we take your blood pressure at your dental appointment? High blood pressure is called the silent killer because, although it contributes to such potential killers as stroke and heart attack, those who suffer from it often have no signs or symptoms.

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done. We take your blood pressure because we care about you.

Family Practice & Pediatric Office Marketing Ideas:

National Family Wellness Month –

Target: Families

Product Feature: Cleanings, Sealants, Mouthguards & Fluoride

May Practice Management Reminders:

Insurance/Hygiene Recare/Incomplete Treatment Reminder: Many insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining before their June renewal. Make Use it or Lose It calls & mail reminders.

If you have any other thoughts or ideas please feel free to comment below. Should you need any help with your May marketing campaign, please email Betty: bhaydenconsulting@gmail.com

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! PLEASE, feel free to share my blog with your colleagues.

Great opportunity to talk about the importance of protecting precious smiles with mouthguards. Consider hosting a mouthguard clinic in your office. Reach out to local schools and sports team. Use your social media sites to promote Youth Sports Safety Month.

Community Spirit Days 1-30 –

Look for ways and create opportunities to be involved with your community this month.

Events – Share local community events on your social media sites.

Host a:

Spring Perennial Plant Exchange

Book Drive

Canned Food Drive

Aluminum Can tabs for the Ronald McDonald House

Free Stuff – Using your social media sites, post a list each day of 4+ random names OR local business names, anyone with those names or that work at the listed businesses can come into the office on that day only (during office hours) for a FREE gift (toothbrush, floss, lip balm, cookies, etc). Change up the names/business and prize for each day. Have a sign in the office so that your patients can notify their friends, family members, co-workers and neighbors about the free offer. Posting this on your social media sites will allow people to share the post, which will help to get your office name out in front of more people (potential patients). If you’re listing local businesses, be sure to write on their social media site pages and/or tag their business.

Team Building – Volunteer as a team to help out a local charity

National Pet Month – People love to talk and brag about their pets. Use this week to ask your friends/patients on your social media sites to post pictures of their pets. Post pictures of your team members pets. Turn it into a contest: the pet with the most likes wins a special treat.

Give-away: hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

If you like these ideas, be sure to sign up to receive more FREE Dental Marketing Ideas right to your email inbox each month. Now, on to our focus…

Use this as an opportunity to educate your patients and folks in the community. With a goal of bringing in new patients.

Your offer is this:

April is Oral Cancer Awareness Month

our office is pleased to offer FREE Oral Cancer Screenings

in a National Effort to END ORAL CANCER!

How can you promote your offer?

Send a Press Release to local newspapers & TV stations.

Create a one-page flier for your patients to share with their friends, family members, co-workers and neighbors. (If you need a sample OCS flier, I’m happy to send you one. Email: bhaydenconsulting@gmail.com)

Smoking and drinking are the most common risk factors, but that is changing.

The biggest risk factor now is the sexually transmitted virus called HPV, the same virus that can cause cervical cancer.

The Oral Cancer Foundation says over 48,000 people will be diagnosed with oral cancer this year alone (cause over 9,575 deaths, killing roughly 1 person per hour, 24 hours per day), the majority of those cases will be tied to HPV.

There is an epidemic of oral cancer among young people, unfortunately, due to oral sex.

Fastest growing segment of the oral cancer population are non-smokers under the age of fifty.

Additional risk factors include high alcohol consumption, the use of conventional smokeless (chewing/spit) tobacco, as well as prolonged exposure to the sun (for lip cancers).

Oral Cancer Screenings are quick and painless.

Hopefully, you are able to put into action some of these ideas for the month of April. I would love to hear how they turned out for you. Feel free to share with me any other marketing ideas you have planned for the Spring and to give this post a like. Thank you!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Spring is here! A great time for your patients to consider whitening their teeth. Right? Smiles so bright they’ll need to wear shades. Beautiful bright, white teeth for Spring. Well, as I sit here at my computer preparing to share some tips for teeth whitening case acceptance success with you all, I look out my window on this Spring morning and what do I see? Bright, white flakes of evil snow falling from the sky! 😦 I guess it’s more like “Smiles as White as Snow.” UGH!

Hopefully, this snow won’t last long but your teeth whitening case acceptance will.
Why is it that some offices have a lot of success with teeth whitening sales and other offices not so much?

Here’s why…. No whitening system, or whitening goals will ever be reached or work if the entire team isn’t on board with it and actually consistently offering it.

Here are 10 Tips to Help Make Teeth Whitening a Successful Service in your Office.

Step One:
White Teeth for Doctor(s) and Team Members –
Complimentary whitening trays for each & every team member. They need to have a beautiful white smile and an experience to share with your patients.)

Step Two:
Take a Shade! –
Let your patient know that you’re going to start the appointment by taking a shade match of their current tooth color for your records. You can show them where they are on the shade guide.

Step Three:
In office Messaging –
Team members can wear buttons and/or have a nice 5×7 framed sign in each treatment room at patient’s eye level offering teeth whitening…

Step Four:
Scheduling! –
When scheduling hygiene appointments over the phone include these powerful words:Would you also like to whiten your teeth at this appointment?

Step Five:
Listen to your patients! –
What are they telling you about upcoming events in their lives? Wedding? Job Hunting? Recently Single? Holiday time? Special Events? Vacation? Class Reunion?
What a great time to ask if they would like to have a bright, white smile for their special event, job interview, etc.