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Pinterest launches a Japanese version as it seeks to expand its presence in the country

Visual bookmarking and curation site Pinterest has finally launched a Japanese version of its service, more than a year after it indicated its interest in the country after inking a link with Japanese e-commerce giant Rakuten.

Other than just switching the language, Pinterest has also added features available only in the Japanese version — in particular a sub-category that specializes in topics of more than 100 hair styles, paper craft and other miscellaneous items. This marks Pinterest’s commitment to not only offer its service in different languages, but localize the content to suit a particular audience.

Japan joins the list of countries outside of the US where the social network is currently offering a localized version of both its website and mobile app: the UK, France, and Italy.