Online Surveys – Great way to engage & know what customers want

We run huge marketing campaigns to serve our customer better. We use Premium Analytics tools because we don’t want to lose any important insights, the ads are becoming more contextual to target right user for the right product. At the end of the day, it’s the customer who has to be happy with our product or services. What would be a better way than asking them directly?

Surveys help us communicate directly with our customers. What kind of features they want? What turns them off? Do they really need your newsletter?

Online survey is a very important marketing tool to know what customers want, especially what they don’t want. There are a lot of tools available for online surveys.

A good survey tool will let you Create customized questions, and provide detailed responses with results and insights.
We studied a lot of tools and found a few tools very essential and full of features. Theses tools are widely used amongst big brands, and the best part is, they all have a free plan, which is great for small organizations, and also for first timers!

At plans starting from $ 19.95 per month, you can get up to 1000 responses. You can even choose $200 per month and get unlimited questions and responses.

Survey monkey is one of the best and most popular tools available.

Our review:

It provides real time results. Important for very large sample size. You can even embed surveys on your web site. You can even customize the template to match the look & feel with your website. You can also send surveys via email and website pop ups, which is a unique feature. Survey monkey is used by many big brands and is considered one of the best survey tools around. It offers a great user-friendliness with a very neat and clean UI. It offers a nice Dashboard to manage your survey campaigns. There’s an analyze section which gives a nice analysis of your survey responses.<a href=” http://www.tatvic.com/google-analytics-implementation/”>Google Analytics Integration</a> is much easier with Survey monkey. There’s an app available in Google apps marketplace. Which easily integrates with you Google analytics account. You can gather very important insights about your surveys in Google Analytics using this app.

Overall, SurveyMonkey is highly recommended if you need to run a lot of surveys regularly. The highest plan $200 per month is also not a bad price for this product for large users.

All paid plans offer 14-day free trial. So if you are confident about the product, you can even go directly for the paid plan.Plans are from $19 to $159.

Our review:

Survey gizmo has a vey easy and user-friendly tool. Unlike other tools, you can create unlimited Surveys and ask unlimited questions. At only $19/month you can upgrade to unlimited responses. It’s the best part of this service.It offers a nice dashboard the moment you sign in, to easily manage your survey projects. There’s a smart thing they have done. When you click on Pricing, you can’t see a free plan.

They are hiding the free plan in Features section. While you are creating the survey, it guides you through out with examples making it easy even for first timers. It has a fresh web 2.0 look and user-friendliness, which makes creating and managing surveys a treat.If you send a lot of surveys. With a cool look, it also delivers on the functionality. There’s no app available for Google Aalytics implementation, but there’s an easy code pasting method to analyze your survey responses in Google Analytics. The $19 plan provides unlimited responses which is not a as deal at all.

Our review:

Questionpro doesn’t live up to look and user-friendliness as much as above 2 tools do, but it’s no less in terms of functionality. It offers a simple interface with lots of question types. It is also the cheapest tool available. In the $12.50 plan, you get unlimited surveys, questions and responses. . It also offers Google Analytics integration.

If you are a non-profit organization, you get a license for free.Previously it offered unlimited responses in free plan, now it offers only 100.Questionpro’s paid plan is a perfect fit if you are a start up or a small organization.

Summary:
All of these tools are great fit for different kind of needs. All of them offer Google Analytics integration.

SurveyMonkey is the best choice enterprises. Premium pricing with much more premium features. It offers web pop up surveys which non of other do, provides 24×7 customer support, real time responses and lot many things. Offers great usability and simplicity of creating and managing surveys. It has a great analysis and reporting section, which is very unique amongst other tools.

Surveygizmo is little moderate on pricing but still is a very nice choice medium and even big organizations. It offers facebook, twitter and mailchimp integration in free plan as well. Just pay $19 and you can get unlimited responses.

Questioner should be your if you don’t want to pay $19 per month or are trying out a paid survey application. Pay $12 per month for unlimited responses. You can even go for $99 plan for advanced features and support. Perfect for small budgets.

Hi, great article!
I’ve only one doubt about how the GA integration works with these tools.
In my experience it’s only a chance to see both GA and Customer data in the same dashoboard
but it’s not a real integration between data coming from customer satisfaction or feedback and behavioral data.
What do you think about?
thanks,
Camilla

Hi Camilla,
You are right. You can only see your data, there’s no real integration by which you can get insights on it. But you can do some customization using which you can important insights.
Here’s what Avinash Kaushik has to say about integrating your survey tool with Google analytics.

“If you want to integrate your survey results with GA then best option is to pass a common parameter between both. So for example you can pass the anonymous cookie id to the survey and to GA and then use that to tie.

Another alternative is if your survey has a unique value that identifies it then pass it as a “user defined value” into GA, which also allows you to tie the data and slice and dice.”