For the occasion, Citizen welcomed its Marvel ambassador, Josh Peck, to unveil three new Captain Marvel timepieces. Peck unveiled the brand's inaugural Marvel Collection at Comic Con New York in 2018. Together with Peck, Citizen celebrated the official e-commerce availability of the entire collection, which are the first light powered and eco-friendly timepieces featuring the iconic Marvel Studios' characters.

Fans were invited to tune into Marvel's social media channels to countdown to premiere time, courtesy of Citizen.

Leading up to the premiere, Citizen lent its support to non-profit organization, We Have Stories, and their 'Captain Marvel Challenge,' a program aiming to send a few young ladies to the March 8th theatre premiere of Marvel Studios' Captain Marvel.

About Marvel Studios' Captain Marvel:

Set in the 1990s, Marvel Studios' "Captain Marvel" is an all-new adventure from a previously unseen period in the history of the Marvel Cinematic Universe that follows the journey of Carol Danvers as she becomes one of the universe's most powerful heroes. While a galactic war between two alien races reaches Earth, Danvers finds herself and a small cadre of allies at the center of the maelstrom.