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Abstract

For many years, consumers have relied on food safety laws to protect them from foodborne illnesses. Unfortunately, incidents of foodborne illness have been increasing in recent years. As a result, consumer confidence in food safety has resulted in sales losses for many businesses as the media focuses more and more on finding someone to point the finger at in these incidences. This article will utilize previous studies of food safety laws, consumer confidence, and foodborne illness outbreaks to determine their respective effects on food sales.