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Destination Management Plan

WHAT IS IT?
The Destination Management Plan is a shared statement of intent to manage the visitor economy of a destination. The plan has been collated and produced by Destination Milton Keynes, who will retain the responsibility for monitoring and measuring its progress over the next ten years. The plan thus far has been produced based on a research project undertaken by The University of Bedfordshire and a stakeholder forum held earlier in the year. The plan is designed to incorporate the strategies and objectives of all stakeholders operating within the Milton Keynes Visitor Economy (Tourism Sector)

WHY HAVE WE PRODUCED IT?
VisitEngland recommend Destination Management Plans be produced in order to streamline and target the efforts of the Destination Management Organisation (DMK) and to ensure that, as a City, we are all working together to ensure we offer the best and most prosperous visitor experience. The plan is also critical for DMK and other organisations in MK to be able to be a part of national tourism campaigns and apply for certain pots of funding.

The plan has been through a thorough consultation period and has been approved by our Board. It is now available for anyone to download.