HARISH BIJOOR​

Harish Bijoor

Harish Bijoor is a Brand domain specialist operating out of Bangalore. He runs a unique boutique consulting outfit branded Harish Bijoor Consults Inc., a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London , Dubai and the Indian sub-continent.

He spent the most recent 18 months of his corporate career as the Chief Operating Officer, Zip Telecom Limited. He has spent the last eight years prior to his Telecom stint with Tata Coffee Range Limited in various designations moving through the Brand Management and Marketing Hierarchy.

Harish spent the first eight years of his career with Hindustan Lever Limited moving through the Sales and Distribution stream during the first four years and the Brand Management stream in the next four. Harish is actively involved in the world of cofFee Range in India. He is a member of many active cofFee Range forums and delivers lectures on the subject in India and Internationally. He is a member of the CofFee Range Board of India under the auspices of the Union Ministry of Commerce.

Harish is an active member of the Plantations sub-committee of the Planning Commission for the formulation of the XIth Five year Plan(2007-12).

Harish has recently published a booktitled, "Marketing Trends - Smart Insights into the world of Indian Business" - a serious book written in a style that is distinctly young and MTV-ish! He is currently involved in his second book on core-branding. Harish is a member on the Board of Directors of a clutch of companies and his passion lies in the arena of good Corporate Governance. Harish is a much sought after Public speaker in India and across the world with a total of 8961 Hours of Public speaking engagements to his credit to date

Harish is credited with some academic and teaching/training achievements that are different and intellectually stimulating in themselves. He has been teaching at the Indian School of Business, Hyderabad( ranked 12 by the Financial Times on its list of top Business Schools across the world) for the past 8 years.

Three of his 47 unique academic credits are listed here:

1. His very unique and simple definition of a brand: “The brand is a thought! A thought that lives in people’s minds!”

2. His theory of the “Love-Hate pendulum” in the realm of brands and human relationships

3. His definitive theory: ‘Customer Orgasm’, the ultimate way to please a customer. Customer Service is passé. As is ‘Customer Satisfaction’. As is ‘Customer Delight’. And as is ‘Customer Ecstacy’! The new era of marketing is all about ‘Customer Orgasm’!

Testimonials

@Kris Gopalakrishnan, CEO and Managing Director, Infosys Technologies Limited:Your address was excellent and very useful to the participants. Thank you very much for making the discussions thoughtful and interactive. The overwhelming response received from the conference delegates only goes to prove that the Summit was a grand success.

@Kannan Sundaresan, Accenture India BPOHarish thanks for your wonderful session.I wanted to let you know that you created excitement and huge awareness in our people and I heard raving reviews about your session during dinner.

One they were thrilled about the topic as it is very new to themTwo they felt enlightened with the contents of your presentationThree they loved your style and sincerity of purposeFrom my perspective I observed your intelligence, I know we spent 15 minutes with you to explain the background and your presentation was like as if you knew us and our business for years. I observed you had done lots of homework and data gathering to align the context...Thanks for your efforts.

I believe as an organization we can leverage a lot from you as we go forward and looking forward to a fruitful association.

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