An interesting thought… (The beginning of vaping with purpose)

The vaping industry is ever-growing. Yet it is not without enemies. The FDA, currently in the process of pushing regulations, threatens to destroy what has saved the lives of, dare I say, millions. The media, seemingly funded by big tobacco, shoves non-fact-based propaganda down our throats, ever reminding us in some convoluted way that everyone is scared of the new. And yes, vaping is still very new. Despite the rapid growth and popularity of vaping, the industry is still in its infancy. Essentially, with the lack of federal regulation, we are in the “gold rush era” of the industry. And everyone is jumping on the bandwagon. Seriously. Everyone.

Think about it, with all of the successful e-liquid companies, hardware manufacturers, and vape shops, it is no wonder that the unemployment rate is at the lowest it has been in six years. On the flipside, every day the industry becomes more and more diluted. My Instagram feed is basically just one giant e-liquid ad at this point. That wouldn’t bother me normally because I do really love this industry. However, everything looks the same. The marketing is all the same. Only one target audience is being hit.

Tattoos… Extreme sports… Half naked women… A target audience of 18 to 30 year olds…
I mean I am a 25 year old with quite a few tattoos who loves extreme sports and half naked women so I understand the concept. I utilized it when I worked for another company in the industry and it was set up to be branded that way. I take pride in the work I did there and I am very grateful for that time I spent there.

But what if an e-liquid company took the Steve Jobs approach? What if someone was to think differently? What if someone was to focus on every demographic of man and woman who vapes or wants to quit smoking and needs a way to do so? That would definitely be different. Hmm…

I was at my main vape shop the other day and saw the bottles it there (they just got them in for samples) and I tried them and was like “Woah! I’ve GOT to get these!” Then I was told they were samples and they didn’t actually have them in stock yet. Heartbreaking. But I’m going to get the sample pack today! I was having other people at the shop try it and they all liked them one went nuts for “The Fritz” so I think the owner is going to be ordering some very soon. Lol

We just got them in our store here in Chillicothe Ohio. All three flavors are awesome. Though they have only been here 2 days, we are already selling them. 3rd Rock Vapor loves having a relationship with Kingdom Elixir, and we hope it will be a long standing one.