Drio, LLChttp://www.driostudio.com
Tue, 17 Feb 2015 15:42:46 +0000en-UShourly1http://wordpress.org/?v=3.8.3The Top 5 Things Businesses Are Doing Wrong with Their Google Business Listingshttp://www.driostudio.com/02/business/the-top-5-things-businesses-are-doing-wrong-with-their-google-business-listings/
http://www.driostudio.com/02/business/the-top-5-things-businesses-are-doing-wrong-with-their-google-business-listings/#commentsTue, 17 Feb 2015 14:53:20 +0000http://www.driostudio.com/?p=1862Your Google Business Listing is a simple, yet important piece of your overall marketing puzzle. It’s an easy and effective way for potential customers to find you whether they’re looking on Search, Maps or Google +. Managing your business on these sites needs to be part of your ongoing SEO strategy. The “set it and forget it” mentality could leave you with outdated information, negative reviews that are unanswered, and other issues.

Check out the top 5 things we see commonly see wrong with Google Business Listings:

Account verified by someone other than the business owner

Multiple business listings exist (sometimes there are two because your business moved addresses)

You don’t have a listing at all because you just started your business. Be sure to sign up—it’s free! (Note: If you were signed up and verified through Google Places or Google + Pages, you should automatically be moved over to Google My Business.

While it’s important to make sure that your information is accurate, it’s also a smart idea to optimize your business information by adding photos, hours of operation, contact information, your URL, and other information to make your listing more robust (allowing it to stand out from the crowd). You can even create deals, respond to reviews and more.

Have you looked at your Google Business Listing lately? Are you maximizing your listing and making it work as hard as it can for you?

Let us help you manage your Google Business listing so we can make sure your information is up to date. Contact us today!

]]>http://www.driostudio.com/02/business/the-top-5-things-businesses-are-doing-wrong-with-their-google-business-listings/feed/0Headshotshttp://www.driostudio.com/12/special-offer/environmental-portrait-headshot-examples/
http://www.driostudio.com/12/special-offer/environmental-portrait-headshot-examples/#commentsTue, 09 Dec 2014 18:17:56 +0000http://www.driostudio.com/?p=1842We’re thrilled to announce our first special offer—a partnership with Baltimore-based photographer Harry Bosk that gives you the opportunity to get professional headshots for $99. Shoot dates and locations are as follows:

Start talking about it online and offline. Use print material, email marketing, social media and your website to spread the word about Small Business Saturday. Here are a few tips on how to connect and invite your customers to Shop Small.

Print Materials

Design a personalized banner or signage that promotes your Shop Small in-store sale. Work together with other local businesses – maybe you could even turn this event into a celebration for your neighborhood!

Email Marketing

Tell your customers about special offers and store hours on your next newsletter. Make sure to encourage them to tell their friends too.

Social Media

Get your customers excited! Talk to them about new products/services that they can take advantage of. Let people know they can be part of something special in their community by shopping with your business. You’re going to be busy on Small Business Saturday and the days leading up to it. Make sure you don’t miss your chance to engage your fans and followers because you’re too busy to post updates. You can use Hootsuite to schedule all your tweets, statuses, and photos in advance and know that it’s taken care of when things get hectic.

Website
Create awareness. Start posting on your website about what Small Business Saturday is all about and what they can look forward to. Talk about special offers they can take advantage of!

]]>http://www.driostudio.com/02/e-mail-list/custom-email-marketing-template/feed/05 Simple Steps to Get Started With Email Marketinghttp://www.driostudio.com/12/e-mail-list/5-simple-steps-to-get-started-with-email-marketing/
http://www.driostudio.com/12/e-mail-list/5-simple-steps-to-get-started-with-email-marketing/#commentsTue, 24 Dec 2013 10:09:28 +0000http://www.driostudio.com/?p=1555Email marketing is one of the most effective ways to keep in touch with customers and help build brand awareness. Best of all it doesn’t cost you much!

If you haven’t started emailing your customers, clients, followers or business contacts, it’s not too late to start. You have so many email addresses that are inked on paper that can be used to communicate with them directly with little effort while getting positive business results. If you’re completely lost on where to start with email marketing, here’s a list of 5 simple steps to get you started.

Collect emails and add them to an Online Email Marketing program. We suggest MailChimp.

Determine an email marketing schedule and calendar. Your newsletter can be weekly, bi-weekly or monthly. Create a list of topics for each email well in advance — this will help you stick to your schedule. Your content topics should be engaging and informative. Give your readers a reason to look forward to your next email.

Create your first email using a custom design template created by Drio that portrays the look and feel of your business.

Your email is almost ready … just one last step before you press send: Proofread, proofread and proofread one more time before you hit SEND. Remember that the easiest way to reach your customer base is through their inbox.

Last but not least, remember to track your results Study the user’s activity. See who opened, clicked on any links and who forwarded your email. Track which emails performed better than others and try to build on past successes.

Looking for more direction? Drio can help you. We have an email marketing package that includes an email template custom built for your business along with an editorial calendar. This will help you get started emailing your clients.

Email us today and let’s discuss how email marketing can help grow your business!

Question: I’m starting a new business and I need help setting up a new business website, social media sites and logo designs as well as print materials. Can Drio help us once our web design is done?
Drio is a full service marketing agency- don’t be fooled by the word “small business.” We offer the same service and offerings of a larger marketing firm. We work with you to understand your business’ goals and objectives and design the best strategy for you.

Your business’ new website is only the beginning. We can help you plan an internet marketing strategy that encompasses your branding, social media plan and print campaigns.

Make sure to sign up below for our newsletter for free marketing tips and if you have an existing website please be sure to sign up for our free website evaluation. No strings attached!

Name:

Email:

Our goal is to help you reach beyond your own connections.

]]>http://www.driostudio.com/10/website-designs/help-with-all-your-online-marketing-needs/feed/0Revive my 10 year old business Website!!http://www.driostudio.com/10/blogging/revive-my-10-year-old-business-website/
http://www.driostudio.com/10/blogging/revive-my-10-year-old-business-website/#commentsTue, 09 Oct 2012 12:00:03 +0000http://www.driostudio.com/?p=1503Question: I have an existing business website that I would like to revamp. Can you help me?

Some of the reasons why we have had businesses solicite our help with their new business website revamp are listed below:
1. Our website was designed years ago and our team and service offerings have expanded/changed. We want our website to reflect who we are today not who we used to be.
2. Our website doesn’t incorporate any interactive elements. We want to incorporate videos, news feeds etc.
3. We don’t feel like our website generates much traffic. We want to learn more about SEO.
4. Our competiors have cool new websites and we think our website needs a boost.

New Business Website Optimization:

Although many of the reasons cited above may warrant a website makeover keep in mind a website revamp is not the only answer to improving your website’s effectiveness. Keep in mind that optimizing the site for SEO, incorporating a blog and frequent content updates can help make your website more “searchable” and can help your business “get found on the web.”

“It is not our goal to set you up with a pretty website and send you on your way. We want to give you the tools for a holistic and thorough approach to marketing that will change the course of your business years down the road.”

We believe that your website just the beginning…..

If you are just browsing, join our newsletter, by signing up below to receive tips and ideas for where your business should be online in 2012!

It is an acronym for click through rate. CTR measures your audience’s response to a specific email message. It’s measured by the percentage of recipients that click on a link included in the email. To determine the click-through rate, divide the number of responses/clicks by the number of emails sent (multiply this number by 100 to get your results as a percentage).

Click Through Rate

How to measure your success?

Look at your current click through rate and compare it with past click through rates to determine whether your marketing campaigns are improving. Make sure to do this often so you can see what’s working. There is always room for improvement when building your email list!

I have outlined 5 basic guidelines you want to consider when launching your email marketing campaign. Of the five (5) email list building tips, some may seem obvious but it’s important to still reiterate. Remember to keep testing and see what works for your business. You want to drive results – your goal is to generate a high click rate.

Keep these email list building tips in mind before you hit send!

No thinking required! Make sure that your message is clear and concise so your reader knows what he/she is supposed to do when they receive your email.

Cut to the Chase! Clearly outline the benefit you’re delivering to them.

Lose the extra frills! Extra copy and images can be a distraction and keep people from doing what you want them to do.

The more the merrier! E-mail marketing and social media go hand in hand so remember to include “Like” and “Forward to a Friend” icons so that your customers share your message with their friends.

Your first impression! Make sure the subject line is interesting, relevant and persuasive by using compelling keywords.

What have you found as the biggest benefit to making constant use of your e-mail list? We’d love to hear from you. Share your results with us below!