WTA launches enhanced digital platforms

The WTA yesterday announced the launch of improved digital services, including a redesign of its official website and mobile site with richer content and improved navigation.

According to its press release, "the WTA's social media and digital network growth has led the development of the sport's fan-base in recent years. The online community of women’s tennis now embraces more than 52 million fans around the world, including the WTA’s own social media and digital platforms and those of its players across Facebook, Twitter, YouTube, Google+, Instagram, Sina Weibo, QQ, and Baidu, among others."

Stacey Allaster, Chairman and CEO of the WTA, said: "When Billie Jean King founded the WTA in 1973, no one imagined how digital media would bring our sport and our players closer to the millions of tennis fans worldwide.

"Four decades later, social media and digital delivery of both on-court and off-court content is a strategic priority as we look to grow the sport and engage with fans with our players and tournaments wherever they are.”