Fintech Cos in India Are Turning Their Focus to Tier II and III Cities

By Sanchita Dash

The fintech boom has seen a drastic shift in the way we transact in India. With the move to digitization in the country, fintech companies too have spurted across India, while existing players have seen a spike in their users. However, most of these users were restricted to the Tier I cities in the country. Well, not anymore.

Fintech companies are now ready to turn their attention to the Tier II and III cities, so as to penetrate deeper into the country. Being untapped markets, these cities bring a greater opportunity for the players.

Start-ups which have raised funding recently have also spoken about the need to focus on the smaller markets. According to reports, Paypal is also looking at strengthening its presence in India by turning to Tier II and III cities.