WATCH PRICES: A price hike between 2000 and 2010, then the slump

So how have prices evolved over the course of the past 15 years? To give
an idea, the table below shows a few examples from the French market.

T

he main finding is that between 2000 and 2010, all the brands raised their
prices by a huge margin: an average 60% for all brands together. Then, between
2010 and 2015, the wind seems to have changed and strategies diverged. Certain
brands pursued their policy of steady price rises, whiles others stayed put, or backpedalled
and lowered their prices. All increases and decreases combined, the average
price rose by 12.7% between 2010 and 2015.

Note:of course, the raw data in this table has to be weighted for the general
rise in the cost of living, exchange rates, fluctuations in the price of raw
materials, etc. By way of indication, average inflation in France stood at
27% between 2000 and 2010 and 7% between 2010 and 2015.