Since launching himself on an unsuspecting online audience in February, Chris “Foodgasm” Roberts has cooked up a 12,000-strong Facebook following with his alfresco BBQ videos, straight talking style and “sizzling sexual burgers”.

Already he is being stopped in shops, attracting interest from TV companies and is launching an Anglesey-made “Sexy Rub” T-shirt in time for Christmas.

A former “long drive” professional golfer – his best was 510 yards at a tournament in Mexico – he now works with children with learning disabilities in Caernarfon.

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It was Chris' late father, Colin, who ignited his interest in South American cooking. An angling fanatic, Colin travelled the world and learnt iron cross barbecuing with the gauchos (cowboys) of Patagonia.

As it happens, few carcases are better suited to the Asado than Welsh hill lamb.

“In my mind it’s the best for cooking on a fire because of its size – it’s smaller than lamb from the lowlands,” said Chris who, for the winter fair, has sourced seven from Caernarfon butcher Wil Owen.