Digital Marketing

Website Re-Marketing

Remarketing is a relatively new Adwords feature. Essentially, after some simple code is installed your website will track certain pages that you specify.

Re-Targeting allows you to show ads to people who have previously visited your website.

Dynamic retargeting takes this to the next level by including the products or services that people viewed on your website within the ads. While dynamic remarketing takes additional steps such as adding custom parameters to your website’s tag and creating a feed, it can deliver customised, higher-performance ads.

Later, relevant adverts will be shown to people who have previously visited your site. You can use these adverts to showcase special offers, encouraging undecided buyers who may have abandoned a shopping cart to return and make a purchase. You can reconnect with them, reminding them of your product and potentially offering a discount or free shipping in order to convert the sale.

Our remarketing managers can run a google remarketing campaign for you, selecting the pages to be tracked, appropriate targeting and the right kind of advert for your product. Our talented graphic designers can create image, flash and video content suitable for remarketing adverts, designed to correspond with any special offers or promotions you might be running. You can also target people on the basis of age, gender and interests – for example a fashionable clothing store for men might target 24-34 year old males with an interest in fashion and style.