IHG looks to expand in Korea

IHG looks to expand in Korea

Seoul – 10 July 2017 – InterContinental Hotels Group is gearing up for growth in Korea.

Leanne Harwood, IHG’s vice president operations, South East Asia and Korea, said: “On a regional level, we have our eyes firmly set on Korea.

“With a robust domestic market and a steady flow of foreign leisure and business visitors, our brands cater to guests from winter sports fans in the mountain resort town of Alpensia Pyeongchang, to corporate travellers in some of the major cities.

“Korea also represents a substantial outbound market for us, where Korean business and leisure travellers make a sizeable contribution to our network across South East Asia.”

IHG currently operates nine hotels across three brands in Korea – InterContinental Hotels & Resorts, Holiday Inn, Holiday Inn Express, with a further hotel in the pipeline. To drive development opportunities, IHG has recently appointed Steven Choi as the group’s in-market development representative.

Choi is responsible for expanding IHG’s presence in Korea and brings more than 20 years’ experience in hotel development, strategic planning, and consultancy.

He will be working closely with the group’s newly appointed vice president of development in Southeast Asia and Korea, Serena Lim, to identify strategic growth opportunities and strengthen relationships with local developers.