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At Really B2B, we’re all about seizing the opportunities that get the best out of our talented, creative team. As a creative business, we’re constantly inspired by the wealth of talent in the industry, and our own individuals. We love our team nights, especially when they reinvigorate our creative spark. We look to local events in Portsmouth, a place which is buzzing with creativity. Events such as the University of Portsmouth expo, which recently highlighted a host of brilliant work and individuals on our doorstep we’re excited by. Of course, we keep our ear to the ground regarding the cool stuff that’s going on in London and beyond, but we also love to have fun and get involved in stuff like the Chip Shop Awards – so we can let rip creatively.

Over the past few years, B2B content marketing has continued its rapid growth in popularity. Whether it’s infographics, ebooks, tip sheets, or case studies, businesses all over the globe are investing in this marketing strategy. Now though, as it becomes apparent that content marketing isn’t just a passing fad, more and more organisations are considering building their own team of B2B creatives in-house to help write and build the ever-increasing amount of content. But is this the best solution? Is an in-house team of writers and designers really a good idea? Well, it would seem not.