Montreal Fashion Week eyes international markets

The forthcoming edition of Canadian semi-annual fashion revelry Montreal Fashion Week (MFW) is eyeing the international markets to boost the visibility of its designers on a wider scale.

Expecting nearly 25 buyers from different markets, the event will be covered by the Russian and German fashion media.

Slated to begin from February 4, 2013, the event is collaborating with Russia Fashion Week, which will air MFW shows on their event website.

Other than the Russian collaboration, the fashion week is also partnering with the US discount retailer Target, who is sponsoring the event’s inaugural Target Emerging Designer Award which will give the winner an exclusive opportunity to design a collection for the retail chain’s Quebec stores.