Working with private and public land owners, such as British Land and Southwark Council, the app helps users open pitches or ‘dots’ that can be booked by traders, from street food vans to retail brands, with an app that takes care of compliance and licensing.

Landlords can then benefit from extra rent and added attention drawn to the different vendor they host everyday.

For example, in London’s Broadgate Circle office workers are treated to a different selection of vintage street food trucks every lunchtime. Traders benefit from minimal admin and the flexibility to book dots as suits their business needs.

Featured in our Tech Pitch section, StreetDots was founded by Atholl Milton and Darren Callcott – with the duo boasting impressive CVs in the world of catering and branding.

Callcott is a director of CADA Design Group, an international retail, branding and interior design agency whose clients include Westfield and Fortnum & Mason.

While Milton has worked for the likes of Starbucks and Jamie Oliver Group and is the man behind the famous South African-inspired, and Startups Awards finalist, ‘Bunny Chow’ – a street food business that sells hollowed-out bread loaves with hot fillings.

The start-up has since signed deals with property companies Blackstone and NewRiver.

Milton said:

“We’re not only hoping to streamline the business of outdoor retail trading, we’re hoping to grow the market. UK street trading laws are guided by legislation that is over a century old and its processes seem to be stuck in about the same era.

“Our vision is a digitally managed UK-wide network of dots that enliven our streets and bring the country’s most innovate businesses direct to customers.”

Abhimanyu Munjal, a partner at B.O.H, said:

“There have always been markets and street stalls across the UK, yet this multibillion pound sector remains highly fragmented. StreetDots is a first mover in modernising this area using technology that works for land owners, customers and the traders themselves.”