“LAD (Latin American Design), is an organisation created with the aim of promoting Latin American Design worldwide. The logo represents that beautiful moment when on a long brainstorming the great idea hits you. For the brand colors we wanted to bring the multicolour feel of the psychedelic tropical cumbia culture.”

I’m not too convinced of the concept behind this organisation’s logo. However, that might be because the term ‘Lad’ has some different connotations in the UK (cultural considerations are always important to consider for UK logo design vs global logo design). The simplicity works well though.