Final Marketing Plan Paper

5951 WordsNov 13th, 200924 Pages

Final Marketing Plan Paper Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks University of Phoenix Introduction As consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part of the buying process that we seldom give much thought to how all of this occurs. To put it simply, all of this occurs because of marketing. A great deal of thought has been given to your preferences and buying habits in an effort to keep you as a customer. In this paper, we will discuss, within the scope of a specific company, the product, place, price and promotion that is used as part of marketing strategy to generate hundreds of millions…show more content…

A description of PepsiCo buyers and consumers will be provided and we will explain the factors of influence purchasing decisions and how those factors will affect the organization marketing strategy. This paper will analyze the current competitors and will define the competitive landscape for Pepsi Slim Can. In order for PepsiCo to be successful in selling Pepsi Slim Can, the company must research the marketing community. A productive method of creating a marketing strategy plan is by analyzing and understanding the target market for this type of beverage. Marketing research uses many methods to obtain its results, such as external census data and marketing survey data collected by outside marketing research firms. The data collected through survey is used as a method of understanding customer wants and needs. Another consumer characteristic of market segmentation is psychographics, which is used to develop a company’s marketing campaign strategy. By having a clear understanding of organizational buying for needs, habits and attitudes can helps one develop a marketing strategy planning. In addition, for those organizational customers than finally become consumers, it may even be possible for some marketing managers to develop a unique strategy for each potential customer. Organizational customers considering a new supplier may be concerned about product quality. However, this could be

Baskin Robbins Marketing Plan Final Outline Paper
Lou Ann San Nicolas
MKT 421 Marketing
1. Baskin Robbins Organizational Overview
Baskin Robbins is a franchise based business operating in 35 countries for the last 65 years. The ice cream shops have more than 1,000 flavors since 1945. Baskin Robbins has more than 150 million consumers worldwide with 2,800 locations nationally and 5,800 stores globally. What began as a small business opportunity has grown into a solid…

success secrets lie in their excellence in the areas of food making, customer service and restaurant decorations as well as their brand management strategies.
Preparations are under way to open the first McDonald restaurants in Vietnam soon. This marketing plan attempts to point out the strengths and challenges as well as solutions for McDonald’s to successfully establish its business in Vietnam within one year.
2. PRODUCTS
McDonald’s products for the Vietnamese market are carefully studied and determined…

Marketing Plan Project
Computer Business Consulting
Leiza L Martin
GM 522
Marketing
Keller Graduate School of Management
Prof. Ken Ninomiya
October 17, 2010
Marketing Plan
Executive Summary
Services Description, Situation Analysis
Computer Business Consulting is a new company in formation that will provide a complete service the consultancy in computer information system and projects managements. The company functions will be services tutoring, training and documentation of systems and/or processes…

Running head: MARKETING PLAN: PHASE II PAPER
Marketing Plan: Phase II Paper
MKT 421
This paper will provide in detail researched information regarding marketing plan as it relates to the Mammography Cup. Ideas and information consists of the segmentation criteria, target market, organization buyers and consumers, factors that influence purchasing decisions, and the current competition.
The company Gentle Life is in the market of a pain free product that will make life easier for those…

MKT/421
April 8, 2013
Ken Metz
Marketing Plan: Final Paper and Presentation
Fisher Price produced a new product to teach children how to tie shoes. In this paper, there is information about who Fisher Price is a description of the new product, their marketing mix method and a SWOTT analysis of the product.
Fisher-Price, Inc. was founded in 1930 and is based in East Aurora, New York. It all started out when Herman Fisher, Irving Price, and Helen Schelle created the toy company and brought 16 wooden…

Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44…

Running head: MARKETING PLAN
Marketing Plan: Acai-A-Vie Soft Drink
Nancy Katz
October 28, 2010
Week 6
Marketing Plan
Acai-A-Vie soft drink is an organic berry fruit juice made into a soft drink. It is full of antioxidants and contains not only an exclusive blend of the powerful acai berry, but also contains nineteen other nutritious fruits. Each of these fruits provides the body with the antioxidants to maintain a healthy lifestyle. Whole Foods Market is a specialty organic health…