You too can get in these Jeans. Adverting campaign to increase your jean size, slammed as “grossly irresponsible”

An advertising campaign designed to make people gain weight by as much as 6 pounds a week has been branded as “grossly irresponsible” by a Health and Safety watchdog.

The fattening product which claims that it can double the average user’s weight through regular use has been outlawed without prescription in most European countries, however, through a loophole in European Union legislation it can be legally shipped from Turkey to Britain.

A spokesman for The Medicines and Healthcare products Regulatory Agency (MHRA) told Archers News that “Whilst this advertising is not against the law, someone will die at this rate. Encouraging people to add this type of weight to their bodies is just reckless”.