17 Stats And Facts Every Marketer Should Know About Video Marketing

17 Stats And Facts Every Marketer Should Know About Video Marketing

Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience.

And now that you know how effective it can be, here’s how you can use video in your marketing strategy. These tactics are sure to provide you with the results you’re looking for.

Use videos to share your brand’s story. Allow viewers to experience your passion and zeal for the market you serve

Live-streaming videos are all the rave now! Take advantage of Facebook Live, Periscope, and Instagram Stories to engage with your social media followers through sharing your blog content, reporting breaking news, or inviting them backstage to your next event

Create videos for each of your products, especially your flagship one. Illustrate how to use it, the benefits, features and specs. The more you educate your audience on its use, the better success they’ll have

Repurpose popular blog posts into a video series to extend its reach

Include videos in your email content. Be sure to put the word “Video” in the subject line

Use an editorial calendar to help you organize, plan and schedule your videos so it aligns with your business goals and keeps you consistent