"I think we've seen really the impact of the price change go through already," he said.

"It's pretty nominal, both in terms of acquisition, which in principle becomes a little bit harder because of the roughly $1 higher prices, or in retention, which, you know, could be a hair better from the grandfathered subs. But it's only a dollar difference, so I really think it's background noise, which is what we want it to be.

"We want to think what we do is we're steadily improving the content and the growth and the word of mouth, and that when we make a small change in price and handle it appropriately it really makes no noticeable effect on business."

A Netflix subscription costs £6.99 per month in the UK, with first-time users able to take advantage of a month's free trial.