The two French co-founders have based the firm on one simple observation: More and more people are switching their clothes with their boyfriend/ girlfriend. A girl likes to wear the very comfortable pullover of her boyfriend (or father!), and a boy sometimes likes to lend the scarf, the jacket of his girlfriend. So why not simply create a mix-gender brand? It allows couples and roommates to save money and still be good looking!

Expat’minded is a lifestyle brand and focuses on the principle of “common closet”. The philosophy is that the same piece would look completely different on different people because everyone is unique…