It’s that time of the season when minds are weary and bodies knackered, with footballers and fans looking forward to recovering from the rigours of a long campaign over the summer. Matches are usually less competitive, high-intensity thrillers giving way to games played at the slower pace of a pre-season friendly. Save for a few relegation ‘six-pointers’ and cup finals, the calendar is uncluttered, with little to look forward to until the summer tournaments kick-off a month or so away. But football being the unrelenting spectacle it is, there’s always something to fill the emptiness.

Enter: kit unveilings.Kit unveilings are generally held in late July or early August, a staple of clubs’ pre-season tours to whatever country promises the largest turnout of far-flung fans. But this year, perhaps due in part to the international tournaments that will soon kick off, national teams and some clubs have been unveiling their new kits ahead of schedule. As ever, the releases have been overblown events marked by pomp and pageantry.

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Cambridge Fans United

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