Empathetic Design

We chose term “empathetic design” as we feel that empathy should be the key element in any design process. Our aim is to bring creativity and our multi disciplinary design ethic to all organizations regardless of size.

We feel that design needs to escape the studio and become part of any organizational toolkit. We also feel that creativity can be taught, nurtured and refined, it may need the right environment to flourish and we can help with that as well.

Our commitment to this “empathetic” approach means that we work with our clients to help identify, clarify and codify their aims and objectives, and then help them achieve them in the best way possible using a range of different methods.

Silbo delivered an intensive one week programme of workshops on Lean Innovation and Design thinking for the Teesside Launchpad's FUEL programme 2018 with a high level of professionalism and an in-depth knowledge of the subject area.
This enabled the FUEL teams to learn the core principles of the Lean Start Up methodology and Canvas models and apply them to their own businesses providing them with the best possible start to their start up journey.Teesside University Launchpad Fuel

The workshops are brilliantly and enthusiastically delivered by Silbo who have designed a programme that is perfectly pitched for early stage companies.Phil and Justin are very valued partners of ours in that they share our passion and values for supporting start-up companiesDigital City Fellowships

We asked Phil to deliver a design thinking workshop for our innovation project NE Culture is Digital. He provided a range of useful techniques and bespoke templates for the session. These resources and his strong facilitation provided a great way for our participants to gain a clarity around the challenges they faced as organisations and enabled them to work with partners from the CDIT sector to co-design potential solutions. Great work!Creative Fuse

Phil assisted Ryder as an independent facilitator during a three-day architectural design sprint. His in depth experience was invaluable during both the preparation and conduct of the sprint, chiefly in ensuring the consultant design team understood and applied a hybrid sprint framework in a collaborative manner. The benefits were clear, improved communication, a greater collective understanding of the challenges and opportunities associated with the project, ultimately better design outcomes.Ryder Architecture

Silbo is an Island language dating from the 16th century consisting of four vowels, four consonants, and over 400 words, all articulated through whistling. A speaker of Silbo is often referred to as a Silbador.Silbo

Phil's expertise was invaluable in getting this document done within budget and on time.
Phil was professional in every aspect in dealing with mylearnadfriend and we would not hesitate to use his services again.

MyLearnadfriend David Clark – Director

Definition: An individual or organisation that operates in the digital space without being defined by it, therefore free of technological agenda and bias.Digital Maven