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It’s a little confusing because Fred distinguishes between Desktop traffic, Desktop + Mobile (duplicative), and Mobile only traffic. I think he also tries to explain an example of Google‘s (GOOG) traffic while using the “Total Internet” figures on the row above Google.

Regardless, the data is very interesting in showing who’s growing the most in mobile.

So, not back for the gray ladies like Yahoo – besting Facebook on total traffic – and AOL. And how about Micrsoft’s Online Services Division getting that amount of traffic? That was a big surprise to me.

So, we can see that Amazon’s jumped up, which demonstrates that a lot of their total audience is also accessing their site from their mobile devices which is great for them. It’s also interesting that Pandora has jumped up in the top 6.

So what about mobile audience (including duplicates with desktop) as a percentage of total audience size? Now the list completely changes:

1. Pandora, 82%

2. Twitter, 54%

3. Craigslist, 53%

4. Facebook, 52%

5. Google, 52%

6. Yahoo, 50%

Pandora’s mobile traffic is 82% of their overall traffic. Pretty remarkable. By contrast, Facebook’s mobile traffic is 52% of their total. Twitter has jumped up. So has Craigslist. And Google and Yahooare hanging in there –

Image via CrunchBase

despite the Yahoo bears who’ve tried to say that Yahoo is nowhere in mobile.

What about mobile-only users of these services? This is where you subtract out the users who access from desktop and mobile combined.

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