Optimize your post: carefully choose categories and tags that will make your post easy to reference.

Call-To-Action: involve your reader; comments,...

Call to action

Now that you've gained your leadership, readers are hooked on your post and even regularly check your updates, what do you want them to do?
you have several options in order to answer that question and not only use your leadership, but also empower your readers :

contribute: we at Mozilla have a vivid community, covering many activities your reader may be excited about: connect your blog post to those contributions and engage your reader into developing its own impact!

Most importantly: have fun and be passionate about what you're writing. It's all about sharing, enjoy :D