Jennifer Evans Cario (previously Jennifer Laycock) is an industry vet with more than a decade of experience in social media and online marketing. Cario served six years as editor in chief of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive.com and launching SugarSpun Marketing, a social media strategy and analytics firm. Cario is a popular speaker, having logged dozens of engagements at SES, SMX, Pubcon and a variety of other conferences. She's also the author of the upcoming "Pinterest Marketing: An Hour a Day" from Wiley Publishers.