Developed for Presented by Chris Colella David Weinroth Date September 17, 2013 HCP Solutions for Superior Results Brought to you by the leaders in desktop.

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Presentation on theme: "Developed for Presented by Chris Colella David Weinroth Date September 17, 2013 HCP Solutions for Superior Results Brought to you by the leaders in desktop."— Presentation transcript:

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Developed for Presented by Chris Colella David Weinroth Date September 17, 2013 HCP Solutions for Superior Results Brought to you by the leaders in desktop and mobile 1

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5 SPECIALIST TARGETING Contextually target HCPs seeking information about a condition, treatment or medication Media tactics that keep up with the ever growing challenge of reaching professionals Retarget physicians who engaged with your brand, but didnt complete the desired call to action Provide us with your target HCP list and well anonymously match it against our database of 212 million users Build long-term relationships through two-way dialogue with HCPs PHYSCIAN MATCHING SOCIAL MARKETING SITE & EMAIL RETARGETING Go mobile with high impact rich media and flash ads compatible with all smart phones and tablets. MOBILE AdRx Solutions That Break Thru the Clutter

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Specialist Targeting 6 SPECIALTY TARGETING Target content areas pertaining to a certain health condition or specialty to effectively reach HCPs who are seeking solutions and information for their patients health. QUALITY Highly specialized HCP targeting and healthcare professional targeting across our small network of publishers keeps inventory quality high and allows us to offer premium, placement opportunities. HCPs are authenticated via the AMA database

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Physician Matching 7 We provide one to one messaging to Doctors within your preferred specialty through our Physician Matching solution DEFINING THE TARGET STEP 1 Provide us with your target list We send it to a 3 rd party to anonymously match against our database STEP 2 STEP 3 AdRx finds that HCP & engages with a relevant ad

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Social Marketing within the HCP Community The biggest influence on a physicians decision to prescribe a drug treatment is a personal recommendation from a trusted colleague - Source: Manhattan Research, Taking the Pulse ® v11.0, 2011 The FACEBOOK FOR PHYSICIANS Over 40k hours, 2.3mm posts and 118k conversations take place per month on Sermo among verified and credentialed physicians Physicians collaborate on cases and exchange observations to improve patient care. Brands are provided the opportunity for targeted engagements with these physicians by using promotional and market research products 100% HCP Focused 200,000 verified and credentialed physicians 68 specialties 8

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86% of HCPs use smartphones in their professional activities 11 Why Cross-Device Matters: Quick Facts 53% of HCPs use tablets at work 100% use desktop/laptop computers The percentage of HCPs that use all three screens (aka - digital omnivores) is currently 47% and is predicted to shoot up to 82% in 2014 Source: epocrates August 2013

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13 Digitals best step-by-step process for device-to-user matching Linkage across MULTIPLE IP addresses and connection patterns in the device data profiles Proven 80% accurate – highest in the industry Apple: Greystripe SDK harvests IDFA to unite all app usage to a single iOS device Android: Greystripe SDK links all app usage to one device Browser cookies track desktop and mobile web browsing DMP collects activity history for each tracked device Average of 200 profile items per device Goes beyond household connections most vendors use Greystripe SDK and advanced technology enable us to ID device every time we see it Rich device-level profiles created based on connections, browsing, past purchases Statistical model unites device profiles to a user with industrys best accuracy