Thursday, January 6, 2011

Starbucks Unveils New Logo

(photo credit: Associated Press)

Yesterday, Starbucks unveiled its new logo, as seen on the cup on the right of this photo. Previous logos are on the cups to the left of it. Most notably, the new logo doesn't contain the word "coffee" or even the name "Starbucks."

According to this Wall Street Journal article, the new logo reflects the company's new emphasis on selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.