How Great Teams Turn Conflict Into Strength

by Diana McLain Smith

In Divide or Conquer, Diana McLain Smith distills almost thirty years of experience studying and advising leaders to offer a new way to think about teams –– not as a bunch of individuals, but as the sum of their relationships.

New Lessons from the Father of Modern Management

by William A. Cohen, Ph.D.

Although Peter Drucker died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership — the central element of management — are in constant demand, yet he wrote little under that actual subject heading. In Drucker on Leadership, management expert and author William A. Cohen, Ph.D., explores Drucker's lost leadership lessons — what they are, why they are important and how to apply

Seven New Rules of Marketing to Today's Consumer

by Brian Johnson, Paul Nunes

In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

How Smart Companies Create Customer Value... and Profit from It

by Richard Gregory, Jeffrey Fox

In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu