"[You're] doing something good, something right," Emily said. "Basically our opening line was 'we're with Boobies Rock! It's a breast cancer awareness organization. Would you guys like to make a donation to the cause?'"

Those "donations" added up quickly.

"About $5,000 a week, just [for] me," Emily said.

Emily and Melissa say, when they left the company in June, there were 15 other young women just like them, collecting cash from people all over Colorado.

"I think they thought pretty much what we thought, that they were donating money to a good cause," Melissa said.

While the words Breast Cancer Awareness are plastered all over the Boobies Rock website, it is not a charity.

You are giving to a company that is an advocate of breast cancer awareness, but it is a for-profit business," Shryock said.

The owner of Boobies Rock and another company the Se7ven Group is a 33-year-old entrepreneur who lives in a large home in Castle Rock.

Shryock says Boobies Rock merchandise is sold in at least 15 cities nationwide.

In two years, the company has made about $2 million selling breast cancer themed T-shirts and other items.

"We give a tremendous amount of money," Shryock said.

Shryock says his company has donated about $325,000 to eight charities.

That figure includes $250,000 paid to the Keep-A-Breast Foundation to settle a trademark infringement lawsuit.

"If we wouldn't have had that settlement with Keep A Breast, we would have given that money to someone else," Shryock said.

One charity, Pink Fund, received $50,000 and another, Young Survival coalition, received $25,000.

Others got as little as $100, all of it collected from the sale of Boobies Rock! merchandise in the name of breast cancer awareness.

Shryock says he does not condone the actions of certain sales women, who make people think they're donating to a breast cancer charity.

"When they're out there saying false information, it comes back on me. For the most part, it is not a problem. But it does happen from time to time," Shryock said.

Shryock says his company is looking at ways to be more transparent about where the money goes.

He says the goal is to build a fun brand based on breast cancer awareness that will continue to make money and continue to make donations.

9NEWS legal analyst Scott Robinson believes some people who give money are being misled.

"This is really reprehensible behavior. The owner can claim that he does not condone the practices engaged in, but the practices are inherently deceptive," Robinson said.

"I feel like we totally deceived them," Emily said.

"I was kind of disgusted," Melissa said.

Melissa and Emily say they walked away from Boobies Rock when they realized the money they collected, wasn't going where they thought.

"This is just a guy who is capitalizing on a deadly disease. People need to know the truth," Emily said.