Show Package F/W ’17

Show Package F/W ’17

Client: Ford Models | Role: Ideation, Design & Print Production

BACKGROUND: As part of my work for Ford Models, I am tasked with creating our promotional “show package” which is distributed to fashion designers and casting directors bi-annually (before the start of every fashion season in February and September). The purpose of the show package is to highlight our top models of the season in a unique and beautiful way, while remaining true to the company’s brand aesthetic.

CONCEPT: The Fall/Winter 2017 show package concept was a merging between “old” and “new”: applying the classically conservative Ford brand and adding a few youthful twists to make it feel relevant and modern to our younger audience on social media. With this in mind, we opted for a more stripped down, minimalist design approach compared to the youthful aesthetic from the previous season. The simplified design of this show package and accompanying digital assets successfully highlighted our models with less additional “fluff.”