Activision CEO Bobby Kotick answers "I would have Call of Duty be an online subscription service tomorrow," when asked by Wall Street Journal Online what he would do if he could instantly make one change in his company by snapping his fingers. He goes on to explain: "When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience." He answers "hopefully" to their follow-up question of whether this is coming, and goes on to explain that their customers have been "clamoring" for the opportunity to pay a monthly fee for multiplayer support, as demonstrated by how much they play for free: "I think our audiences are clamoring for it. If you look at what they're playing on Xbox Live today, we've had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play. We haven't really had a chance to do that yet, so that would be my snap of the fingers." Thanks Joao via CVG via VG247 via NeoGAF.

Beamer, I really do think you're missing the point. At the very least, I think you are arguing a completely different point.

No one is really arguing any point here. It's more just "BOBBY IS THE SUXORS." It's 4chan. It's demon hunting. It's something we're above.

charge the most that is possible while giving the very least.

But if you don't do it right the people won't buy it.

C'mon, let's look in the past. How many products can we name that successfully charged for nothing? Every single product in games that did this died a quick death. Even products that sold well off initial hype (Doom 3, Spore) had absolutely no legs when customers realized that the value proposition was off.

So if Bobby is truly talking about adding a charge without adding any value no worries. It will bomb. Is he discussing this? Well, he's been CEO of the company for 20 years. No one has had many big issues in the past, only now that he's not only CEO but celebrity. But nothing he's doing is new for him or Activision. And they haven't made too many missteps that have hurt us.

For the record, I'd say they've been mostly a console company for 11 years. Tony Hawk is really when they switched back to where they came. Yeah, I thought the game was better on PCs, but it's where I'd peg the focus switching. They're really inconsequential to the PC nowadays.