LoCash’s ‘I Love This Life’ Music Video Is a Love Letter to Their Fans

LoCash are honoring their fans with their new music video for "I Love This Life." The clip makes it clear that the people who buy the duo's albums and come out to their shows are the whole reason that they do what they do.

The "I Love This Life" video features Chris Lucas and Preston Brust performing the tune among the beautiful landscape of Colorado's Garden of the Gods, mixed with concert footage shot at the Red, White and Boom Music Festival in Lexington, Ky., and Grizzly Rose in Denver, Colo., earlier this year. Throughout the clip, Lucas and Brust offer an inside view of their life on the road, with a focus on the fans who show up to support them.

The duo co-wrote the track with Chris Janson and Danny Myrick; the quartet also worked together on Tim McGraw's "Truck Yeah."

"There’s a lot of energy in the room when we sit down to write,” Brust tells The Boot.

That energy translates when LoCash play "I Love This Life" live, according to Brust.

“We’re not trying to change the world, and it’s not rocket science, and it’s not a real deep song; it’s just something that makes you feel good,” he says. “When Chris and I took it out on the road, and we started performing it … the very first time we played it, everybody’s hands [were] up in the air, everybody started smiling, everybody started moving, and it was like, okay, we’ve got something here.”