Latest Car News in India

Saturday, February 25, 2012

Tata Sumo Gold launched in Chennai

Homegrown car maker Tata Motors has decided to rock the utility segment with Tata Sumo Gold. After a recent Tata Sumo Gold launch in Chennai, Tata Motors has set a target of selling 5000 units monthly. And if the Sumo Gold price and specifications are compared, the Utility car has the DNA to sell as hotcake. Notably, Tata has recently launched the new variant of Tata Sumo by the name Tata Sumo Gold that has a more frugal and refined CR4 engine that also powers some models of Tata Safari. The Tata Sumo price is Rs 5.35 lakh onwards (ex-showroom).

As per the reports, Tata Motors Utility Vehicles Product Group - Head Ashesh Dhar said that the new variant priced Rs 40,000 cheaper than the existing model has the capacity to woo Utility buyers in India as it has a more refined CR4 engine and the looks. As per reports, the new Tata Sumo Gold is both lighter than the existing models and will be able to return a decent mileage of 14.3 kmpl. Apart from this the new Sumo Gold also has new features. The new Tata car also has good pick up with improve 85 bhp diesel engine.

The target set by Tata seems to be achievable as the SUV maker was already selling around 1000 units of Sumo Gold monthly around four months ago. Now that Tata has increased its target five fold it has also speeded up the ad campaign as well as put on alert its sales chain in India. Notably, the Tata plant at Pune is currently producing 3000 units of Sumo Gold and as soon as the sales start to take pace, the production will also be increased accordingly, Dhar also reportedly said.

The Tata Sumo Gold BSIII launched in Chennai has an ex-showroom price of Rs 5.57 lakh while the BSIV base variant is just Rs 13,000 more than the BSIII version. The top end BSIII version price is Rs 6.89 lakh while the BSIV top end version price is Rs 7.03 lakh (all prices ex-showroom Chennai).