Tag "digital marketing"

Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and even texting are all ways to attract in-market shoppers to your store. These solutions come from specialized vendors who help you reach your target audience, but how

The number of women in market to buy a car has been on a consistent and steady rise. Women are very often the top influencer or key decision-maker in a household, so understanding their priority set is the key point of entry for automotive marketers. In fact, according to CDK

It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey can be overwhelming. The choice of makes and models is daunting, plus the buyer needs to decide to buy new or search for

There’s no denying the power of digital platforms in car sales. According to recent research, 80% of drivers looking to purchase a new vehicle used some form of digital technology during the research process, and 75% of car shoppers would even consider completing the entire car-buying process online if given

At a dealership, the main purpose of search engine optimization (SEO) is not to get more people to your website. It’s actually to bring more people to your dealership floor so they can purchase a vehicle from you. If your SEO strategy is failing in this regard, you need to

By now, it’s safe to say that everyone is up to speed on how to use Facebook and Twitter for customer marketing, especially to a newer generation of car buyers. But the question remains: What about Snapchat? The room usually goes quiet. “Snap what?” is often the response. The reality

Content marketing has been the biggest digital marketing trend for the past few years, but times are changing. With experts from the National Automotive Dealers Association (NADA) predicting a 17% decrease in automotive sales as early as next year, good web copy and blogs won’t be enough to ensure revenue

Videos are no longer just a nice extra for your digital marketing strategy. They are essential for success. This article explains how you can make video content work for your dealership. Let’s start with some statistics about how much people love videos: 5 billion: The number of videos watched on

In the past, AutoTrader and Carfax popularized selling cars online, but today dealerships have the power to connect with their customers directly via digital media. While it’s important for your dealership to boast an active social media presence and frequently updated blog, these alone may not be enough to stimulate