A NEW holographic company based at Technium OpTIC on St Asaph Business Park is being launched this week at the world's top optronics show in the USA.

Portraits in Motion uses a unique digital camera system in its studio to take 1,000 images as it moves across the subject.

If the subject also moves while the camera is in motion then the movement is transferred into the hologram and a viewer walking past the finished hologram sees a 3D moving image. The process is thought to have huge potential in advertising and other sectors.

The new business is being promoted at the Photonics West optronics conference and exhibition at San Jose, California.

The Silicon Valley event attracts more than 700 exhibitors and thousands of visitors and is seen as a global showcase for the launch of innovative new products.

OpTIC and companies from the optoelectronics cluster in Denbighshire will be represented on a Welsh Development Agency stand at the show.

Dave Rimmer, chief executive of Optropreneurs Ltd which runs the OpTIC optoelectronics incubation, technology and business centre, said the centre was looking to repeat last year's success when it picked up new business.

One spectacular win for OpTIC came in the form of California-based Ealing Catalog Inc which set up an offshoot business at the hi-tech Denbighshire centre to develop its business interests in Europe.

"We are obviously looking for new business opportunities from potential clients in the US at this year's Photonics West event," said Mr Rimmer..

"We are also using it as an opportunity to launch the new company, Portraits in Motion."

The WDA has taken a larger and higher profile stand at the show and will be promoting inward investment into Wales.