Despite the International Whaling Commission’s (IWC) ban on commercial whaling, Iceland has unilaterally allocated itself a license to kill at least 154 fin whales every year for the next five years. All of the fin whale meat is then exported to Japan, in defiance of a ban on international trade in fin whales under the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).

Iceland has faced increasing international pressure for its rogue whaling.

President Obama enacted another series of diplomatic directives against Iceland in April 2014. Notably, Iceland was not invited to participate in the “Our Ocean” Conference hosted this week by Secretary of State John Kerry in Washington, D.C.

The squeeze isn’t just coming from diplomatic circles. In response to the “Don’t Buy from Icelandic Whalers” campaign launched by NRDC, the Animal Welfare Institute and others, High Liner Foods – a leading North American seafood company – announced that it would not purchase products sourced from HB Grandi.

HB Grandi is Iceland’s largest seafood company and has long-standing ties to Iceland’s whaling industry.

Whole Foods Market also cancelled contracts with a subsidiary of HB Grandi. And Trader Joe’s issued a strong statement against commercial whaling, pledging also to undertake an audit of its supply chain to ensure it is not sourcing from companies linked to whaling operations in Iceland or elsewhere.

Given this increasing international censure, what will it take for Hvular – Iceland’s only fin whaling company – to finally call it quits? Iceland is a remarkably progressive country in other areas, so why continue to risk its reputation by promoting commercial whaling and trade in whale meat in violation of international treaties?

I don’t have the answers but do know we will continue our fight to end commercial whaling in Iceland. Click here to make your voice heard.