OneMethod 2008 Rebranding

Industry Setting - • Marketing is moving more and more into the digtal/online space• OneMethod’s marketing focus shifted from technology to more idea/design driven marketing

Challenge - • Rebrand OneMethod to better reflect the agency’s offering and position in the marketplace• Better communicate OneMethod’s offering as the name is not overly descriptive• Alter the color palette to increase production efficiencies

Strategy - • Update the logo to better reflect the design/marketing focus• Create a descriptive tagline for the agency that encapsulates what the agency offers

Result - • Reduced the number of PMS colors from 4 to two (maintaining the orange equity)• Changed the font, case, and treatment of the wordmark to better reflect the new focus of the agency• Kept one square from the previous logo to maintain some equity and tocreate a secondary icon (the ‘d’ with the square beside it is symbolicof ‘d squared’ meaning we do two d’s (digital + design)• Finally the tagline ‘digital + design’ told exactly what OneMethod does and tied it back to the secondary icon