How to use consumer-generated content to improve grocery sales

In an era where the internet and mobile devices have transformed the consumer experience—and continue to do so at an accelerating rate—grocery stores have remained relatively unchanged compared to many industries.

Ensure your grocery experience is mobile device friendly

Your customers are already on mobile devices in-store — creating a tremendous opportunity for grocery stores to deliver an online experience that drives sales, both in-store and online. This is especially true with millennial mothers, as 81% have reported using their device while in-store.

Embrace reviews and mobile to reach women and moms

For grocery stores to improve their online shopping figures, a range of tactics and techniques are needed. But for any to succeed, it will be essential to target women and moms on their mobile devices.

Women and moms have shown great willingness to use their devices in store for reading reviews, checking product prices and using coupons—grocery stores offering these have the greatest chance for online success.