The Lost Experience Time Capsule...

Welcome! We wanted all our visitors to know that we've abandoned this blog as a "time capsule" or a tribute to The Lost Experience. Many readers and commenters developed a sense of community through the Experience and we wanted to help this wonderful aspect of the game continue on past the summer. To facilitate the proliferation of the Lost community, we've created a new blog dedicated exclusively to episode by episode discussions of Season 3 of LOST. Click HERE to visit The Lost Community. Everyone is welcome to join us!

cool, well thats the end of the lost experience?? I reckon they'll be another one, why not, it must have made a hell of a lot of money for lost and the various advertisers!Also, do you think there will every be any change to www.thehansofoundation.org?

YO cam here well this has been the best summer of my life all of you guys have been sooooooooo helpfull :) im ognna miss this blog but now theres TLC hope 2 see all of you there! so for my last post here...........

I've some thought on Lost you all might be interested in. Essentially, Lost is a Creation Myth for the new millenium. Henry Gale/Ben is the Second Christ, identified by the Christ wound given him by Danielle and the Bros K book - in Dostoyevski's classic the Prisoner is the Christ - Google Quigley in Exile.

The LOST Experience was an alternate reality game (ARG) that supported Season 2 of the hit ABC television show LOST. The resulting campaign was one of the most complex multi-channel campaigns ever attempted that blurred the line between fiction/reality and offline/online. This experience took LOST fans through a parallel storyline revolving around the fictional organization, The Hanso Foundation.

Storyline Authenticity: Above all else, the ARG should feel real. Cleverly placed product placement can enhance the storyline rather than detract from it by blurring the line between game and reality. ARG gamers tend to resent overt commercialism but are willing to "put up with" and sometimes fully embrace marketing tie-ins as long as they support the game, create intrigue and keep the spirit of the game in play. To present a believable story world or alternate reality, everything within the game reality (e.g. phone numbers, websites, etc.) must react appropriately to reinforce that this is not a game (TINAG). True ARG gamers appreciate and react favorably when the ARG "puppet masters" (game facilitators) go to great lengths to make it seem real.

ARG Intelligence: Maintain role as "Puppet Master" running the game from behind the "Curtain," by constantly monitoring the gamer boards, identifying key gamers, and mining intelligence data from them without revealing yourself while the game is running. Be willing to follow the lead of the gamers. Some of the best content and ideas came from monitoring gamer speculation/theories and then developing content to support the best theories.

Controlled Congruency: Creative and strategic coordination, including cross-promotional opportunities, are necessary among all partners and sponsors. It is imperative that all members of the ARG team/partnership know what the others are doing -- at all times. ARG gamers are VERY savvy and are constantly trying to "break the game" by finding inconsistencies in the ARG execution. The more layers of authenticity, the more they dig. The more they dig, the more layers of authenticity they should find.

Flexibility: Being able to alter the storyline is crucial. The ARG story is broken into pieces which the audience must find and assemble. For example, having the ability to tell some back story first, then execute in present day, and revert to back story at the end allows the game to flow naturally.

Creative Curiosity: Not all of questions need to be answered, and introducing a "red herring" can actually enhance the game experience (e.g. the vintage Jeep TV spot on youtube.com that didn't lead to anything, but did engage the gamers for some time). The key is to balance the dead ends with elements that keep the game moving.

Supporting Events:• WTK posts second DJ Dan Podcast on LetYourCompassGuideYou.com. This time, it will be in the admin folder.• Also in the admin folder is the correspondence between WTK and Rachel Blake that talks about Apollo Candy Bar being a front.

6/26/06Key Event: • Rachel Blake video inserted onto Jeep.com

Supporting Events:• WTK posts a note to support where the video can be found on Jeep.com/en/07compass• Rachel Blake asks WTK to close H. McIntyre folder as she acknowledges “some new information” (in reference to Digit girl).

Supporting Events:• WTK posts video on YouTube to look for clues in “two major magazines” or something along this line. (This kind of acts like WTK’s final act as he is goes too far this time by posting in the ad).

7/20/06 - 7/23/06Key Event: • Rachel Blake at ComicCon

8/24/06Key Event: • Compass Uncharted Concert in NYC (Summerstage)

Supporting Events: • Apollo Candy Bars distributed at concert.

8/20/06• WTK informs players and key admins on forums through AOL IM that "I'm on my way out the door. Tell Rachel's friends that soon they will know why I did what I did. I have to go. Gonna take care of of some unfinished business."• 11:40 A.M - WTK Abducted at Potbelly’s• 7:07:29 PM - Mystery person starts communicating with players thru WTKS personal AOL IM account, telling them to move on and to stop meddling in the THF personal business.• 8:57pm - WTK corresponds with RatingPending93 “Help me! Please help me!”

8/21/06Supporting Events:• Video of abduction posted on YouTube on 9/21.• Letyourcompassguideyou.com modified by Hanso• Missing_organs.zip is released• OpenersHep.log is updated with a creepy chat session that took place between 1 and 2 am that morning with WTKS captors.

"let your compass guide you...... anyone think to check the Jeep website and looking at the new 2007 Jeep Compass to see if there's anything there..... i think it's excellent marketing strategies.. i haven't found one clue but that Jeep compass is pretty nice... lol"

Some interesting "confidential" documents between Hanso Coporation and Chrysler

——Himbo @ http://lost-forum.com/showthread.php?t=39800&page=3

“Thanks very much! Now they're coming to get me?!?!”

I rather like Lost's approach. The advertiser is weaved more seamlessly and believably into the storyline, plus the most important part of those site (subLYMONal & letyourcompassguideyou) are the passwords to additional Persephone messages on the Hanso Foundation site.

Same, are we going to see this site up again...??? Looking back through this stuff, I realize how much harder the puzzles in the first game were to figure out than the second appears to be, but tons of fun none the less.

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Behind the Art

I (David) just realized something really stupid that I did a long time ago. When I started this blog, I used what I believed to be the "official" TLE logo as a part of our banner and our podcast graphic. I was ignorant of the fact that TLE.com was a fan site and didn't even think about asking permission for or giving credit for the art. I just came to my senses and did some research. I wanted to finally give credit to "DocArzt" and thelostexperience.com for the artwork. I also wanted to let everyone know that they are graciously allowing us to continue using it on our site. Thanks a ton guys!

About TheLostExperienceClues

Click HERE to read the initial press release describing "The Lost Experience". This blog is devoted exclusively to "The Lost Experience". IF YOU'RE NEW TO THE GAME, our advice is to start at the bottom with Clue #1 and work your way up. You see, a few of us Lost fans have banded together hoping to keep track of all the clues, but we know that we can't do it alone. This game will require a global forum in order to discern the truth. Hopefully this site can be a common rendezvous point where all Lost fans can find what they're looking for (and also contribute information) when it comes to the latest intel about ABCs unprecedented interactive challenge (without getting lost in the clutter of the message boards). We are counting on you, the faithful Lost fans around the world, to keep us up to date with the latest clues via email. Happy clue hunting!