How Steve Eichert started their logo design journey

Summary

Company name

What inspires you and how do you envision the design for your business?

We'd like a logo created for our fantasy football free agency site: http://www.fflfreeagents.com. The logo should be simple and clean and should incorporate the central theme for the site (football) into the logo. We'd like the logo to include the URL, but also have a distinct graphical element.

The site, when launched, will allow for fantasy football leagues to allow the teams within the league to bid on players that are not currently on any team (free agency). The highest bidder wins the rights to the player. The bidding is done in a silent auction style.

The major benefit of using the site is that you have the ability to make your free agency process work more closely to the way it's handled in the NFL, while at the same time growing the money that is available for payouts.

The domain name fflfreeagents.com is using the FFL abbreviation which is for Fantasy Football League.

* Note: this is for american football, not british football (soccer)

Wants

- awesomeness
- football theme
- ffl in separate color/font to help separate it from freeagents.com