How midilizard started their logo design journey

Summary

THANK YOU ALL FOR SUCH A WIDE ARRAY OF CHOICES. Just so you know, because of the amount of choices, we are going to take the next few days to ponder what has come in. I know the contest has ended but we can't be rushed to make decision of this magnitude. Be assured we will decide within the next few days. PLEASE BE A LITTLE MORE PATIENT. THANKS SO MUCH!!!!!!!!!!!!!! :)

Nationally launching company!!! Good exposure!!! We want something that doesn't look dated but something that says - sophisticated, friendly, powerful, classy, good service - something that would stand the test of time and give a great first impression.

Company name

Equity Builder Partners

What inspires you and how do you envision the design for your business?

The current slogan is "Building Equity Into Your New Home" but that may change. Maybe this will inspire you a little more. We're not opposed to having it as part of the logo though.

I think there is something special about "partners" - maybe something with people showing an alliance behind the company. The company walks a buyer through the home-building process and connects them with the builder, the sub-contractors, the financier and others up to completion.

We don't want to limit your creativity although I'm a little tired of always seeing the obvious "house" symbol in a logo but at the same time it would communicate what the core of the company is - building a home. Better yet, HELPING the buyer builder the home.

Would prefer to not have it totally horizontal since those 3 words together are quite long. Again, we're NOT opposed if it works horizontally with your design.