Friday Round-Up: Facebook calls Action, Twitter tailors and more

by Cynthia Boris

It’s a rainy Friday here in Southern California, but we’re still better off than some of you in the North! It’s a good day to settle in with a hot tea and long list of links to check out. So here we go; Twitter Tailors Twitter just launched tailored audiences from mobile apps. Now you can target your ads based on mobile app actions such as installs, purchases or sign-ups.Read the full article