New video narrated by pro-sprinkler builder gives unique pitch for home safety

Fire safety organizations have teamed up to produce a new video succinctly outlining the life-saving benefits of home fire sprinklers.

NFPA's Fire Sprinkler Initiative, the Home Fire Sprinkler Coalition-Canada, the Co-operators (a Canadian insurance cooperative), and the Canadian Automatic Sprinkler Association unveiled the video during Fire Prevention Week. The hope is to underscore the life-saving value, research, and cost estimates of home fire sprinklers to a wider audience. Narrating the video is Howard Sher, executive vice president of Quality Homes. "Builders and developers have the privilege of constructing the most imporant asset that a person can invest in: their home," he says in the video. "One of the ways is to add value and protect that investment is to install home fire sprinklers."