While some might be quick to simplify the book’s advice to nothing more than good ol’ common sense, I would argue it is much more than that. Think of a great mentor you’ve had, or one you hope you might one day have. If he or she were to put every ounce of advice into one tome and attempt to do so in a way that is relevant in an always-connected-world, well, this might be the book they’d write.

Along the way, Guy references the dozens of books he read and researched while in the process of writing Enchantment. Many of them I wasn’t familiar with and I plan to dig into several of them soon, as if my list of must-reads wasn’t already long enough.

The single biggest takeaway for me were the two chapters outlining what Guy refers to as “push” and “pull” technologies where push technologies are your presentations, e-mail and Twitter, for example. Examples of pull technologies on the other hand would be your website, blog, Facebook, LinkedIn and YouTube pages, though I think Facebook and LinkedIn could also fall into the “push” category.

In these two chapters, he outlines some best practices for utilizing each. Some of them I’ve seen from Guy before and have actually implemented and used with great success. While, again, some points made are arguably common sense, I suspect many individuals and organizations still aren’t implementing them.

Throughout, the basic and on-going theme of the book, for me at least, was the idea of altruism. I could invoke biblical concepts and verses here, as Guy does: put the needs of others before you own, treat others they way you desire to be treated, not only in the real world, but in the virtual one many of us spend so much of our time in these days. Additionally, Guy’s desire is that this book remain relevant for decades to come, regardless of the inevitable technological changes ahead. I believe he has succeeded in making it so.

Lastly, I thought I’d take advantage of a couple of resources that might help you in determining if this is a book that is right for you. Below, you’ll find a relatively short video as well as an infographic.

This video is an abridged version (about 11 minutes) of Guy’s Enchantment speech.

This infographic does a fine job of summing up the book’s main ideas.

Something I didn’t expect to get out of the book was this little gem (a concept that Guy initially applies to your relationship with your boss):

If your wife asks you to do something, drop everything and do it. You may not think it’s important, but you aren’t juggling four kids, a career, and several charitable causes. You may see the big picture, but you don’t see her big picture.

Worth the price of the book, as Guy argues? I think so.

What are some ways you inject altruism into your daily projects, communication opportunities and the like? Do you think you’ll pick up this book?

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Disclosure of Material Connection: I received this book free from the Portfolio / Penguin Group (USA). I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

I was in the process of cleaning up my LinkedIn inbox (we have so many boxes, don’t we), when I noticed they’ve recently added some new and stronger search features. I also like the ability to save searches.

I honestly don’t spend enough time on LinkedIn to know which of these features are new and which are not, or whether they’re all new but, none the less, I like what I see and felt it worth passing along in case you missed it.

What do you think? How will use these new features? Can you see yourself taking advantage of LinkedIn during your next job search? How, and in what ways?

A long time ago (1987 exactly), I published my first book, The Macintosh Way. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel. Here’s what a reader said about it:

It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective “Macintosh Way” companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever. (Edward J. Barton)

I recently re-acquired the rights for this book, and I’m making it freely available from the fan page of my upcoming book, Enchantment: The Art of Changing Hearts, Minds, and Actions. To download The Macintosh Way:

1. Go to the fan page. 2. “Like” the page. 3. Click on The Macintosh Way book cover to download the PDF.

So says Sir Ken Robinson and, I would suppose, Daniel H. Pink and others. If you’re passionate about education – maybe you have young children or are a school teacher, or both – you need to get to know these names.

I first discovered Sir Ken Robinson a few months ago while searching TED conference videos online. I was immediately taken in by his casual and often humorous delivery. But what really drew me in were his insights on our current educational system and all the ways that it is broken. I happen to agree with him in many respects.

I was reminded of Sir Robinson just few days ago as I began listening to the audiobook version of Daniel H. Pink’s latest, A Whole New Mind: Why Right-Brainers Will Rule the Future (affiliate link). I’m about half through it now and am absolutely loving it. In it, he discusses society’s fascination over the last century with “left-brain dominance” (lawyers, software engineers, accountants, etc.). The future though, according to Pink, “belongs to a different kind of person with a different kind of mind: designers, inventors, teachers and storytellers.” In other words, creative and empathetic “right-brain” thinkers.

If you’re as fascinated as I am by this subject, do yourself a favor and pick up this book (affiliate link). And don’t forget to check out the videos you’ll find at TED. Here are links to two of Robinson’s talks. The first I’ve included above and is from 2006 and called Schools Kill Creativity. The second is from earlier this year and is called Bring on the Learning Revolution. I’ve embedded it below.

It’s important to note that Sir Ken Robinson is among the speakers scheduled for the next Chick-Fil-A Leadercast happening on May 6. If you’re in Nashville, stay tuned to 88.7 WAY-FM for more on your chance to check it out via satellite at Oasis Church.

What about you? How do you feel about our nation’s schools and their impact on our ability to become who we’re meant to be?

I’ve been the proud owner of an Android smartphone for about 7 months now, and in that time I’ve road-tested roughly 300 apps. Of those, about 120 or so remain on my phone. But if I had to pick just one app that stands head and shoulders above the rest, my vote would have to go to Vlingo hands down. Or more specifically, Vlingo InCar (currently in beta), a feature within the Vlingo app itself.

I’ll admit, before Vlingo, I was as guilty as anyone when it came to occasionally shooting off a quick text while driving. While I usually made it a point to use my phone’s native voice-to-text features – features I argued made it safe to text and drive – I still had to manipulate the phone’s touch screen, requiring me to take my eyes off the road every time.

But Vlingo InCar, put simply, is as-good-as-it-gets, 100% voice-command-on-steroids goodness and, in my opinion, puts and end, once and for all, to the need for you to so much as touch your phone while in the car. Don’t get me wrong, you can still touch all you want. The great part is, you don’t have to.

Whether texting, placing a call, updating your Facebook or Twitter status, searching for a local business or figuring out how many miles it is from the earth to the moon, Vlingo can find the answers simply by following your voice commands. Heck, the female voice even greats you with the exact words you put in her mouth. I’m currently addressed as “Grand Poo-bah.” Check out this quick video to see what I mean.

Got a teenager whose promise not to text and drive is one you’re not confident she’ll keep? Make sure she downloads Vlingo from the App Store or Android Market today. Ever catch yourself originating texts or responding to incoming texts while on way into work? Feeling guilty about it? Ever slammed on your breaks to avoid the car in front of you after taking your eyes off the road for a split second too long? Get Vlingo.

I not only feel better about being a more responsible driver, I’ve just plain had fun using the darn thing. But what’s really exciting is what the folks at Vlingo have on the horizon for 2011. The video below offers a conceptual look at some pretty exciting stuff. According to the Vlingo blog:

Some of this Vlingo already does, some is coming really soon, while some will take a little longer, but it’s all coming.

I don’t know about you, but I can’t wait. What functions in the video would you like to see next? Have some ideas of your own? Share your thoughts in the comments.

Few books of significance are as brief as this one. Totaling a little over 100 one- or two-sentence pages, Andrews attempts, in true story/parable form, to illustrate how easily one’s actions and decisions can have an impact for years to come, not just on those in your immediate sphere of influence, but on people all across the globe.

The true story of union soldier Joshua Lawrence Chamberlain, a thirty-four year old school teacher, is alone worth the price of the book. I’d be willing to wager it is a part of our nation’s history about which you’ve never heard.

While reading through The Butterfly Effect the first time, I couldn’t help but think how powerful a book it could be for the parent of a young child. I could see myself reading it out loud to my nieces and nephews. The potential impact it could have on young, developing minds cannot be overstated, in my opinion.

The underlying message is simple. Everything you do matters to all of us forever. This is best illustrated in the second story Andrews shares. I won’t give anything away, but I liken it the AT&T commercial where you see an elderly couple clapping and all smiles as their son is being introduced as the president of the United States. You’re then taken back in time as the spot reveals that first chance meeting between the president’s parents.

If not confined by the 30- and 60-second nature of television advertising, it would be easy to carry that story even further back in time to reveal each person who, with one decision or action, impacted the future outcome.

In the words of Andrews, “There are generations yet unborn whose very lives will be shifted and shaped by the moves you make and the actions you take today. And tomorrow. And the next day. And the next.”

“Your life…and what you do with it today…matters forever,” Andrews says. And I’m inclined to agree.

What are some things you can do to ensure the impact you make is a positive one?

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Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers as part of their Book Review Blogger program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”