Swooning for Soo'AE

When K Beauty brands announce they are having a pop up in the city you can bet on two things being true:

1. Products are going to fill the room from top to bottom. Testers will be a plenty so get ready to play with what they are showcasing, usually the brand is showcasing a new launch or collaboration.

2. Everything and I mean everything will be decorated perfectly. Nothing slips by in design when a K Beauty brand's team is in charge!

Both of these stand true with the one day only pop up from Soo'AE. Stop by today (well technically tomorrow as I am writing this at 1 am) to check out all of the new launches from the brand that will be in select CVS Beauty IRL locations all over the country.

Three lines are being showcase at the popup. Squeezed Lemon, Hemp Dreams and Fresh Tangerine. Everything is under $20 so nothing will be breaking the bank, when good products are affordable I become a little giddy!

I am partial to anything citrus so I headed right over to Squeezed Lemon. With eye catching blues and yellows on the packaging I was drawn to the collection, such fun packaging! The line of six products includes a cleanser, eye sheet masks, serum, toner, moisturizer and a scrub.

The stand out product from the line had to be the Squeezed Lemon Toner (mist). Mists are always a favorite of mine but I was impressed with how fine this sprayed while still hitting most of my face in the first spray. I'm interested in trying this product out as a toner in my routine to see how it really works. I got to go home with the entire line so I will definitely be trying it out this month. The lingering citrus scent also gave it major bonus points!! Very refreshing for your skin and your mood.

Some fun things that you can participate in at the pop up are a bunch of different photo ops, skincare products to play with as well as hand massages with the brands hand creams helping you relax a bit. Not sure if Green Street will also be supplying drinks after the launch on Friday night but if they aren't I highly suggest stopping by one of their locations to get one of their matcha lattes with oat milk, super delicious! I did hear that there will be refreshments though so fingers crossed that they will be supplied!

Details of the event!!

When: Saturday, November 9th

Time: 12 pm to 7 pm

Where: 11 W 14th St, New York, NY 10011

Freebies??? The first 30 people to stop by will walk away with a tote filled with some of the brands masks.