Bros Icing Bros: From A Female POV

Despite the fact that I just heard of the Smirnoff “icing” concept for the first time two nights ago, I’m already fascinated. For the first time, the term “getting iced” doesn’t mean being cold-shouldered or having someone act like you don’t exist. Instead, it’s a popular (albeit weird) drinking prank that’s sweeping college campuses. The concept is simple: a dude hands you a Smirnoff Ice, and no matter what the circumstances (office hours, weddings, bat-mitzvah, etc.), the “icee” has to get down on one knee and drink the sweet malt beverage. However, if you happen to already have a Smirnoff on your body, you can counteract the “iced” phenomenon and make the “icer” drink both bottles. Oh also, apparently it’s a “bro” thing, as evidenced by the site Bros Icing Bros.

During an Urlesque interview with one of BIB site founders, the man-child admitted to taking a Smirnoff with him everywhere he went:

The ability to Ice block is paramount to Icing your bros. I make sure to carry an Ice everywhere I go for the occasional block. When I go to the gym to work out, I always have an Ice block nearby. When I take a shower, I take an Ice with me; basically, think of the situations where you might be most vulnerable and carry an Ice with you.

So basically, to avoid looking like a pussy in front of your friends, you have to carry a Smirnoff Ice around you at all times? Ummm…

And from a chick perspective: So what? We guess it’s humiliating to have to chug a girlie drink with all your meat head friends laughing and taking pictures, but for those of us who grew up with the carbonated coolers, if someone handed us a Smirnoff Ice, we’d probably smile and take it like a man – sorry – take it like a woman. Meaning: stop being such little bitches and be grateful you’re daily alcohol consumption does not include Cosmos, margaritas, and other sickly-sweet beverages.