I recently picked up this article on Search CRM and thought it would be worth sharing as there are a number interesting points highlighted, one key point is that, it is your approach to good customer service and not a software application that is going to help you succeed.
The key to longevity in any industry is rising above the fray and becoming an enduring brand.
Silicon Valley author, investor, speaker, and business advisor Guy Kawasaki, who has worked for Apple in the past, has revealed in his new book The Art of Enchantment the three pillars that every great organisation should have in order to enchant customers and build a stronger brand.
Kawasaki shared his point of view at the AII... [More]

I recently came across this article and it brought back some thoughts of CRM implementation that had gone astray or where customer needed help in moving the right solution forward.
So Today, we are looking at data and how it can be used effectively as there seems to be so much talk about big data that many business owners are starting to think it’s a passing fad, but the truth is that it is something that is here to stay.
Just think about CRM – customer relationship management – and how it helps to determine what customers are doing and how to upsell them. What many managers fail to consider is what this actually means to the customers who are sharing their personal... [More]

Again this week I have had the opportunity to browse soe of the latest news articles that relate to our industry and thought I’d continue to share a number of these as I know they are quite popular
Today we are list 3 article that cover Small Business Big data, How outsourced CRM platform are best and a case study on CRM success for DirecTV.
Do small companies benefit from Big Data and CRM?
It emanates almost ubiquitously – seeping from the internet, business applications, machine logs and data logs. Big Data can help all sorts of businesses grow, making them more profitable and more strategic. Do small businesses really benefit from Big Data?
Big Data, o... [More]

Hi and we are back, with the latest rollup of CRM news articles that has been doing the rounds this week
Our first article this week is from Dynamics Business gives the 7 points of why you need a CRM system and covers some very good points, see below
We then follow on with a compelling article about Software subscriptions from Search CRM which being a provider of subscription based software made interesting reading, and finally this time we are looking at an article from Tech Radar.
When a company really needs CRM
When a business first starts operating time and money can be short and all hands really do need to be on deck. In those early days, things often get done any way they can, but ... [More]

In a recent survey carried out by Experian Data Quality, it was revealed that in 87 per cent of the companies contacted email marketing campaigns remained the most popular option.
"Email is still a hugely important channel when it comes to marketing," noted Beatriz Santin, Experian Data Quality’s senior director of marketing, adding: "Though email marketing has had to adapt to changes within the channel and the growth of other channels such as mobile, it remains one of the best ways to reach customers and marketers are continuing to rely on this evolving yet effective method.”
Nurturing customer relationships is essential, especially in smaller businesses and se... [More]

To follow on from our last “how CRM Can” http://blog.mycrmgroup.com/post/2014/03/03/How-CRM-Software-Can-Help-improve-customer-service.aspx here are some points on what things can go wrong and that need to be addressed even if a CRM is in place.
The purpose to customer relationship management is keeping the customer happy, and CRM software is one of the most effective tools for this purpose.
Even when organisations implement the technology correctly there are a number of mistakes that can occur and here we look at some of the common mistakes and how to avoid them.
A lack of empathy
You need to remember that many companies today just don't seem concerned about the custo... [More]

It being a weekend I was just scouring all the latest news articles and posts around CRM and this post on Business 2 Community came to my attention as it highlights some of the keys point that make CRM a success in business.
Some organisation do make the mistake of believing that if they buy or subscribe to a CRM platform then they will have implemented great customer service. This idea is not exactly true, but they will be on the way to implementing great customer service as having the right software like Microsoft Dynamics CRM is a great starting point, along with a global provider like MyCRM.
Below are a number of key points that can help make CRM a success in any small, medium or enter... [More]