Archive for August 2010

Here are some personal picks from my most recent trawl of the RSS feeds…

What is PR?

OK this is late (from last February) but worth a listen. It’s a podcast from the BBC World Service program The Bottom Line, with some well known PR executives having a lively discussion on what Public Relations is. Recommended.

PR Skills…

Liam Fitzpatrick has generated a lot of discussion with his suggestion that writing skills shouldn’t be prioritized over other communications skills.

I’m not suggesting that a communicator should be allowed to get away with bad writing. All I’m saying is that it doesn’t make sense to prioritise writing over any other skill – if a single skill is all that matters why shouldn’t it be film-making, web design or spamming twitter?

Really interesting research from a HP study on Twitter and influence that found that the number of followers on Twitter doesn’t necessarily translate into influence.

Josh Bernoff proposes a new model for PR and influencers. The problem of course is that people who would avail of this model are probably already doing a great job of reaching and engaging with folks. The muppets sending irrelevant spam, well they’ll keep doing it.

An antidote for social media twaddle…

If like me you get grumpy reading the twaddle many of our self styled social media gurus peddle on Twitter as expertise, then this is the site for you. The URL isn’t for the faint hearted.