Take a Look Inside: Interior City Growth Opportunities

There’s an opportunity for large consumption growth in the interior of many emerging markets, including Brazil. Growth in South America’s largest country will be driven primarily by its interior cities, which are projected to contribute nearly half of incremental household consumption by 2020. Consumers in these areas have more disposable income than capital city counterparts and spend more in key categories.

In Brazil, interior city consumers have more disposable income than their counterparts in capital/metro areas.
In Brazil, interior cities are becoming significant drivers of growth in a variety of industries, including automotive, apparel, financial services, and air travel.

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Companies that want favorable positions in interior cities will need to take the following actions:

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