Under the general direction of the Director in the Center for Career Development, the Publicity/Marketing Manager is responsible for marketing and promotional outreach programs designed to acquaint selected potential users with department/University programs and services.

DUTIES AND RESPONSIBILITIES

Manages the overall operation of the marketing and communication function of the department by setting the strategic direction and researching, collecting and analyzing data for trends to make informed decisions about the strategic vision for marketing.

Plans and executes a marketing and communication strategy designed to promote department services and programs and increase engagement among student, employers and campus partners.

Prepares or supervises the preparation of research materials and data collection that illustrate effectiveness of marketing techniques and benchmark best practices and current developments in areas of responsibilities.

Plans and carries out special interest events or projects designed to increase engagement with target populations.

Writes timely informational articles for publication by the department, and regional and national organizations; writes press releases distributed to media outlets.

The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University’s teaching, research, diversity, and outreach missions, leading to UConn’s ranking as one of the nation’s top research universities. UConn’s faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.

Internal Number: 2018461

About University of Connecticut

The University of Connecticut is one of the nation's leading public research universities. UConn's main campus in Storrs is admitting the highest-achieving freshmen in University history. Student diversity continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice.