Point the way

An exciting future story reframes present difficulties as “worth it.” Big projects and new challenges can be difficult and frustrating particularly for people who weren’t in on the decision-making process. Without a vision, meaningless frustrations suck the life energy out of a group. With an engaging vision huge obstacles shrink to small irritants on the path to a worthwhile goal. (Note: Vision stories that promise more than they deliver do more damage than good. So be careful.)