STEVEN BROWN

PH.D, BAUER PROFESSOR OF MARKETING, C.T. BAUER COLLEGE OF BUSINESS, UNIVERSITY OF HOUSTON

​Steven P. Brown (Ph.D., University of Texas at Austin, 1990) is Bauer Professor of Marketing at the C.T. Bauer College of Business, University of Houston. He is currently co-editor of the Journal of Retailing (2015-2017). His research interests focus on identifying ways of building and sustaining competitive advantage through effective front-line sales and service organizations. He has investigated how organizations learn from front-line experience, how organizational climate and managerial leadership motivate and facilitate the efforts of front-line sales and service personnel, and how these, in turn, impact customer satisfaction and organizational performance. Other research interests include customer-perceived service quality and satisfaction, buyer-seller relationships, consumer information processing and decision making, and methods of meta-analysis.

His research has been published in leading marketing and psychology journals, such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Psychological Bulletin, Journal of Applied Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, and Decision Sciences, among others. His published research has been cited by others over 7,500 times (Google Scholar). He has served as Area Editor of the Journal of Marketing and on the editorial review boards of the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, and Journal of Personal Selling and Sales Management, as well as the Journal of Marketing. He has consulted with a number of major corporations, law firms, and government agencies. Prior to his academic career, he worked as Regional Sales Manager for Latin America for the Wadsworth International Group of Belmont, California, where he was responsible for sales and distribution throughout Latin America. He also served as a top-producing sales representative for Science Research Associates of Chicago.

The Retail Analytics Council, an initiative between Northwestern University and the Platt Retail Institute, is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology