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It’s often said that quality is the most important component in content marketing. What does this mean, exactly? Among other things, it implies that some content ideas are better than others, and that part of the content marketer’s job is deciding which content ideas have potential and which are better discarded.

Sometimes, you’ll have a new content idea that just seems so obvious, it’s almost too good to be true. In other cases, seeds of uncertainty will be there throughout the content development process. In all cases, it’s wise to do a quick inventory, asking some key questions to properly vet your content idea.

Is This Relevant to My Core Business Offerings?

But even when your content isn’t directly “salesy,” it should be relevant to your core business offerings, underscoring your knowledge of the field.

For example, if your business is a used car dealership, good content ideas might encompass vehicle ownership, vehicle buying guides, even vehicle financing. But you wouldn’t want to branch out to topics that don’t directly impact either vehicle buyers or vehicle owners.

Vet your content ideas by asking: What are the benefits? If you can’t list them, it’s probably not a very strong topic.

What’s the Hook?

Another way to phrase this question: Why will anyone care about this topic?

Sometimes, the hook is closely tied to the value proposition. If your article is 5 Ways to Save Money on Your Next Used Car Purchase, the hook is self-explanatory; everyone wants to save money, and your content offers five ways to do it.

In other cases, though, you might look for a seasonal hook—e.g., 5 Reasons to Buy a New Car in December, or Why Summer is the Best Time to Shop for New Trucks. You could also tie in your topic to hot topics, current headlines, holidays, celebrity announcements, or even sporting events; for example, an alcohol rehab company we work with recently posted a great blog about how to stay sober at Super Bowl parties.

What’s the Pitch?

Take a minute and try to summarize or explain your content angle in two or three sentences.

If you can’t give a fairly succinct elevator pitch, it may mean that the topic is still too broad or unrefined. This doesn’t necessarily mean it’s a bad topic; just that you need to polish it a bit more, and zero in on exactly what you’re trying to say in your content.

What’s the Call to Action?

Or: What do you want readers to do once they finish your content?

Does your blog lend itself to a CTA for a free consultation? Should it link to a particular product or service page? Or should you simply invite readers to contact you directly for more information?

Can I Write This?

A final consideration: Just because you have the technical faculty to understand your topic, that doesn’t always mean you have the time or the writing craft to develop your content fully.

If that’s the case, it may be wise to enlist the services of a content writing company, like Grammar Chic, Inc. Our writers can help you at each stage of content development—brainstorming, content creation, content distribution, and more.

As you consider link building strategies, remember that there are no short cuts—not really. Buying backlinks will cause your SEO rankings to take a dive. The best way to pursue backlinks is by earning them, fair and square. The question is how.

5 Tips for Earning Backlinks

We recommend a few simple tactics:

Write content that’s worth linking to. Make sure you’re producing high-quality content that offers helpful, practical information to your audience. If the content is flimsy, irrelevant to the target reader, or overly promotional, nobody’s going to want to link to it—plain and simple.

Don’t stop at written content. Written content, like blogs, is incredibly important—foundational, even. But as you create this content, spin it into infographics and video content, as well. A broader, richer content profile can help you attract more backlinks.

Ensure that some of your content is evergreen. It’s fine to write about industry trends or headlines, but also make sure you’re producing some content that won’t age or become obsolete—such as glossaries, guides, and compendiums. This is the kind of content that tends to win links most readily.

Engage in influencer marketing. Using social media, form relationships with some of the key influencers in your industry, including prominent bloggers or social media personalities. If you can get their attention, and in turn they share some of your content, that could be huge for your link-building efforts.

Don’t forget about press releases.Sending out regular press releases helps keep your content in front of local or industry-specific publications, which can often win you the links you’re seeking.

These simple tips provide the basis of a sound link building campaign—but of course, they are easier said than done. Building the right kind of content takes time and skill, but Grammar Chic, Inc. can help. Our writers have ample expertise writing across myriad industries, and we know how to create content that’s link-worthy.

Schedule a consultation with our writing team today. Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

Every piece of marketing content you write—every blog post, every email, and every Web page—should have a clear call to action. The CTA serves a simple yet pivotal role in telling your readers what steps they should be taking next—whether that means buying a product, calling for an appointment, signing up for your email list, or simply sharing your post with their friends.

But not all CTAs are created equal—and if your calls aren’t generating action, it could be for any number of reasons. Here’s a quick troubleshooting guide.

You forgot the action part.

This is more common than you might think. It’s common to assume that the CTA is any short, snappy wrap-up to your content—but the goal of the CTA isn’t to summarize; it’s to encourage your readers to take the next step. So if your CTA doesn’t include a clear verb, calling your readers to action, then it’s simply not doing its job.

Some examples of basic, effective CTAs:

Call today to schedule your appointment.

Download our free e-book right now.

Sign up for additional updates.

Notice that each one starts with a verb, and each one leaves little doubt as to what you want the reader to do next.

Your verb choice is weak.

Speaking of verbs, it’s important to pick some really evocative ones—yet all too often, we see CTAs written with bland, boring verbs like these:

Enter

Continue

Click here

Though these technically qualify as action words, they’re hardly motivating. Aim for something a little more exciting! Some of our favorite CTA verbs include discover, explore, and start your journey—e.g.:

Get one-on-one content marketing assistance when you call one of our consultants.

Increase your sales numbers by up to 20 percent when you download our program.

Your CTA is too long.

Finally, remember that the hallmark of a strong CTA is that it’s short and snappy. You don’t need to rehash your entire sales pitch; just get to the point. There’s no reason for your CTA to be any longer than one to two sentences, clearly laying out the invitation and the benefits, then moving on.

But of course, the ultimate goal is to boost your sales—and with the right strategy, you can turn your email list subscribers into paying customers.

Actually, there are a number of ways to do so. Here are five strategies to consider.

Turning Subscribers into Customers

Abandoned Cart Emails

If you have any experience in ecommerce, you know all about abandoned carts. Sometimes, a customer will like a product enough to throw it into their proverbial buggy, but they end up leaving the page before they complete their transaction—for whatever reason.

With email marketing, you can gently remind these folks to go back and close out their purchase. Your message doesn’t have to be sophisticated. Something on the level of hey, remember this? can work just fine.

Discount and Sale Emails

An obvious one: If you’re running a discount or a sale to help move a particular product, make sure you let your email subscribers know about it. Sometimes, this is all the nudge people need to complete a purchase.

A twist on this strategy: Provide some discounts or coupon codes that are only available to email subscribers, helping the members of your list see the value, and feel like they are part of a special club.

Cross-Sale Emails

Email marketing can also be a good platform to cross-sell or to upsell—basically, encouraging customers who’ve just bought one product or service to consider something related, or auxiliary.

Did someone just buy an electric toothbrush from your store? Send them an email and let them know that you also sell electric toothbrush replacement heads, toothpaste, mouthwash, and other assorted dental products.

Trial Upgrade Emails

Do you offer free trials for your products? This can sometimes be a smart way to get people interested in what you have to offer.

As the trial ends, though, make sure you send an email to let the customer know it—and to encourage that customer to sign on for extended service.

Demo Follow-Up Emails

A similar idea: Say your sales team provides a client with a personal demo of a high-end product. Make sure to send a follow-up email, inviting that person to complete a purchase or to contact you with any lingering questions.

Using Email to Close Sales

When leveraged correctly, your email list can be a powerful tool for generating conversions. We’d love to show you some additional email marketing strategies; reach out to the marketing professionals at Grammar Chic, Inc. to learn more about our services in email strategy, content creation, and more.

Every piece of content you write should have a headline. That headline sets the first impression readers have—and ideally, it helps encourage people to click through or to keep reading.

Indeed, it’s not unreasonable to say that the headline is the most important part of your content. You can write the best 800-word blog post of your life, but if the headline is boring and bland, that post may never get read.

That’s why it’s important to think long and hard about your headline constructions. Today, we’re going to offer eight tried and true trips for making your headlines more impactful.

How to Write Headlines That Get Results

Use numbers. The human brain automatically gravitates toward numbers—so when you have a chance to throw in some specific digits, do so. Examples: 5 Tips for Writing Better Blog Posts; 8 Content Marketing Statistics You MUST See.

Focus on value. What’s in it for your readers? Why should they care about this blog post? Write headlines that let them know they’ll benefit in some way from your content. Example: Hit All Your Sales Goals with These Lead Gen Tips.

Use strong verbs. Whenever possible, skip to be verbs in favor of something more compelling and specific. For example, consider these two variations: 6 Ways to Be a Better Content Marketer 6 Ways to Write Better Content. The second option is simply punchier.

Mention the reader. Play into the egos of your readers; invoke them in the headline, using you and your. This is a proven way to get people’s attention. Example: Discover 6 Ways You Can Inspire Your Team.

See what your competition is doing. Spend some time researching the blogs of your competitors or industry peers, and simply make note of how they phrase their Are there any lessons you can learn from them?

Draft a bunch of headlines. Spend a few minutes with an open Word doc, and jot down all the headlines and variations that come to mind. Give yourself a bunch of options to compare and choose from.

Make sure your headline is accurate. Avoid the ol’ bait-and-switch routine. Make sure the headline accurately reflects the content.

Discover Headline Hacks from the Content Marketing Pros

With these tips, you’re well on your way to stronger, more effective headlines. For additional help generating quality headlines—and the content to match—reach out to the writing team at Grammar Chic, Inc. Connect with us at 803-831-7444 or www.grammarchic.net.

First impressions are everything—and while many consumers will first encounter your business through its official website, there are some who will be introduced to your business via its Facebook page. As such, it’s important to treat your company’s Facebook profile almost like a second home page—a succinct but effective summary of the things you do and the value you offer.

Tips for Optimizing Your Business Facebook Bio

Start with your value proposition. You can’t include everything about your business, and it’s best not to try. Instead, focus on the things that make your company distinctive. What’s your elevator pitch? Or, why would a consumer pick your brand over the competitor’s? Those should be the focus points for your bio.

Be mindful of SEO. While it’s important not to stuff your Facebook bio with keywords, to the point where it reads as stiff and robotic, you do want to include some keywords whenever you can do so naturally. Geographically-specific keywords are especially important.

Don’t forget links. Invite your Facebook visitors to learn more about your company—and make sure to include a link to your home page! Alternatively, create a landing page for your Facebook visitors, a page that thanks them for their visit and invites them to take the next steps in learning about your brand.

Include CTAs, too. All good online content comes with a call to action. Use some compelling verbs to encourage your readers to call, email, or visit your website. Alternatively, simply invite them to like and follow your Facebook page!

Don’t waste space with redundant words. We see a lot of bloated Facebook bios that waste their precious online real estate. For example, telling your visitors that they have reached “the official Facebook home of [Company Name]” is needless. Trim the fat and focus on words that pack a punch.

Drive your benefits. Specifically, focus on language that conveys the value your brand delivers to consumers. Ultimately, your Facebook bio shouldn’t be about you; it should be about your consumers. It should be centered on what’s in it for them to dive into your brand.

Get a Facebook Facelift

Your Facebook bio is an important marketing asset. Make yours count. For help, reach out to Grammar Chic. Our writers are experts in crafting compelling Facebook bios, and we even offer full social media management services.

Set up a social media consultation with Grammar Chic, Inc. Contact us at 803-831-7444 or www.grammarchic.net.

While it’s not quite fair to say that everyone has a social media presence, the reality is that most of us do—and that number is only increasing as time goes by. Businesses and public figures can’t afford not to have a footprint on social media, which is where more and more consumers turn for news, recommendations, and connections.

Yet actively managing a social media presence is almost a full-time job in itself. That’s why a lot of small and mid-sized companies now outsource their social media management to a professional—someone who can coordinate postings, respond to comments, generate reports, and ensure strong, consistent brand messaging.

Before hiring a social media manager, though, it’s important to do your due diligence. Here are a few things you should ask to ensure you’re hiring the right person (or team) for the job.

What to Ask When Hiring a Social Media Management Team

What do you need from me? In theory, you’re hiring a social media management team to take that workload off your plate—yet for your social media presence to feel personal and authentic, you may need to weigh in on some of the content. That’s a tricky balance, and it’s always smart to find out what your social media manager will expect from

How will you evaluate progress? One of the first things your social media manager will ask you is what you hope to achieve—what your goals are from the process. (If your social media team doesn’t ask this, that’s a red flag.) After telling them your goals, turn the tables: Ask how your social media manager will evaluate progress, and what metrics will be used to determine whether or not you’re hitting those goals.

How often will I hear from you? Communication is key, and as you work with your social media manager, it’s good to have a clear idea of how often you’ll touch base, when you should expect reports to be generated, how accessible your manager will be should you have any questions, etc.

What programs do you use for automation, reporting, etc.? A good social media manager will use programs like Hootsuite to ensure that posts are published promptly, and that data is generated consistently. Ask what kinds of programs your social media team will use, and make sure they’re doing what they need to do to make your campaign smooth and efficient.

How will you respond to commenters? What will your social media manager do to answer questions, pass along feedback, or—if necessary—deal with trolls? There’s not necessarily one right answer here, but do make sure your team has a thoughtful plan in place, and that it’s something you feel comfortable with.

What’s your approach to content? A good social media manager will post a good mix of curated and syndicated content—that is, stuff that’s original to your brand, and stuff from outside sources.

Of course, this is your social media presence on the line—so by all means, ask any questions that come to mind. Our team is happy to field all inquiries. Grammar Chic, Inc. provides robust and flexible social media management services, and we invite you to reach out today to set up a consultation. Contact us at 803-831-7444 or www.grammarchic.net.

Grammar Chic, Inc. is a full-service content writing company that publishes The Red Ink, a collection of informative articles pertaining to professional editing and writing services, writing and editing techniques, and brand management tactics. For more information about Grammar Chic, Inc. and the services that it offers visit www.grammarchic.net.