Eli Sverdlov for Alibaba

We’re excited to introduce Eli Sverdlov’s latest work — a series of advertisements for Olympic sponsor, Alibaba.

The campaign features three inspirational sports stories: One is centered on the 1928 Amsterdam Olympics, in which Australian rower Bobby “The King” Price stopped rowing to let ducks cross the waterway during a semi-final.

Another features a Kenyan ice hockey hopeful, his story told as a child.

All are centered around the theme: “The Greatness of Small.” The idea aims to use sports to draw links between Alibaba’s work with small businesses, showing how powerful small can be with the right support.