The media and entertainment space has changed dramatically in the last few years, but one thing is clear: movies are as central and relevant to consumers as ever.

Viacom’s new global study Movie Moments* reveals that movies continue to have universal appeal – across demographics, life stages and nationalities. In fact, 83% of adults aged 16-54 globally agree that they love watching movies. At home or in the cinema, movies deliver quality time and shared social experiences that bring all types of people together, from friends to partners to children.

People enjoy a huge range of different types of movies, with the average adult watching 9 different genres. Globally, the most popular genres are Comedy, Action and Animation.

Stay tuned for the next blog post on this study, which will illustrate how movie fans’ behavior is influenced by their viewing companions.