In response to a recent article on improvements in customer service, Fast Company reader brought to my attention an article she wrote earlier this year. C+RM, What’s the Plus? contends that business leaders shouldn’t necessarily focus on traditional CRM in terms of managing customer relationships — but that they should concentrate on C+RM, Cherish and Respect Management.

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Do you cherish select customers? Respect all of the people you work with? How might the way we work change if we don’t just respect our colleagues and partners — but cherish them? Relish them?