You see, as a sane human being, I assumed this product was borne out of the realm of MailAppApp. Surely it was simply hoping to poke fun at the predictable clamor for an app-related trend at SXSW in the tech press.

But, no.

It's very real.

This is where we've found ourselves, friends. Congratulations.

(Also, I don't want to be the person to bring up a bubble. But everything today seems very bubbly. Bubbles galore, if you will.)