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Crowdsourcing: A Definition

I like to use two definitions for crowdsourcing:

The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

The Soundbyte Version: The application of Open Source principles to fields outside of software.

The Rise of Crowdsourcing

Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.

March 27, 2009

Links of the Week

My crowdsourcing radar used to consist of Google Alerts and
a RSS feed from Technorati. Then I installed TweetDeck on my laptop. I'm not sure if it was the best or the worst thing I've
ever done. I had thought of Twitter as a broadcast tool, but it's become far more valuable to me as a listening device. I used to say that keeping track of crowdsourcing's growth was a full-time job (the punchline being that I already have a a few full-time jobs). Now it would take an entire newsroom (okay, a small one) to cover the diverse, imaginative—and occasionally wrong-headed—ways crowdsourcing is manifesting in our culture. Anyway, here were a few of the more significant developments from the week:

Open for Questions, or Open for Vote Rigging? President Obama held the first crowdsourced press conference. The administration used Google Moderator to collect questions from citizens, and vote for those already posed. Results were decidedly mixed. The marijuana lobby turned out in force, effectively stuffing the ballot box for decriminalization topics. My colleage Nick Thompson has done my work for me here, here and here. The long and short of it is that one interest group gamed the system to vote their concerns to the top. As scores of other people have pointed out, decriminalization is a legitimate topic for a press conference, but hardly represents a pressing issue. My read: Open for Questions highlights that the ideastorm model of crowdsourcing is still very much in a beta phase, useful for some applications and counter-productive for others.

An Index of CrowdsourcingBoy has this been a long time coming. Anjali Ramachandran, a strategist at London-based digital agency Made by Many, posted a wiki with 135 companies currently engaging in some form of crowdsourcing. It's a great start, and Anjali is asking us all to help expand it. Such efforts are crucial to the maturation and understanding of crowdsourcing. The phenomenon has grown so rapidly (and so haphazardly) that it's exceeded any single person's capacity to track it. I know there are a lot of crowdsourcing junkies reading this post. I'd encourage you all to go contribute.

Um, Do You Know How We Can Get Out of This Mess?Ireland's economy has been especially hard hit by the Great Recession. Enter "The Ideas Campaign," or "the People's Campaign for Economic Growth," an open innovation project operated and paid for by Irish Web consulting firm, AMAS. Here's Springwise: "Launched just a week ago, the Ideas Campaign is asking the citizens of Ireland to propose innovative ideas to boost
economic activity in the country across 19 key areas including
manufacturing, technology, construction, retail and education." Great idea. Horrible execution. The ideas are collected, vetted and posted back to the site without any opportunity for the community to vote, comment or otherwise interact with them. A perfect use for aforementioned Google Moderator. Would the Dope Lobby—or more to the point, some special interest—have gamed this site like they did President Obama's? Possibly, but that's an argument for enhanced moderation, not locking out the crowd's input on, well, the crowd's input. If it works for Ireland, maybe Iceland will give crowdsourcing a spin.

Smartsourcing vs. CrowdsourcingPete Peterson has a very thoughtful essay at techPresident this week in which he examined the Obama administration's mixed results from such crowdsourcing experiments as the Citizen's Briefing Book (another ideajam that was stampeded by the drug lobby). He advocates bringing together "select group of citizens."

The government can serve a vital role as
convener – bringing together smart people from a variety of viewpoints
to collaborate and debate online over particular policy initiatives.
These policy discussions – whether in wiki or blog format – can be kept
transparent and open to the public’s view, but as we have seen during
the Transition, these must be controlled in such a way as to prevent
hijacking by small, organized groups."

I couldn't agree more. I would just like to point out that smartsourcing (great term!) is crowdsourcing. In my original article on crowdsourcing as well as in my talks, I've always said, "First—pick the right crowd." This has theoretical underpinnings. Scott E. Page, who's probably done more work than anyone in collective intelligence, calls this a "crowd of models." Diversity will trump ability, he notes, but only if a certain level of talent and ability are mixed in with that diversity. At any rate, Peterson's post is the read of the week, in my view.

Comments

Jeff -

Any ideas on how to prevent gaming of an ideastorm? If you limit the crowd by "picking the right crowd," then you're simply brainstorming with friends... aren't you?

I enjoyed your talk at the Berkman Center, which I caught online: http://is.gd/pjYJ . I was especially intrigued by the discussion of Obama's campaign. Yes, the crowd mobilized for the election, and the campaign gave grassroots activists the tools to self-organize. But when it comes to governance & policy (e.g., house parties to support the stimulus package), the crowd's response has been a lot more muted. Part of the reason is undoubtedly the fact that a horse race is exciting, it's easy to see who is ahead, the finish line is well defined, and at the end we have a winner (and loser). But StimPak? Pull up a chair; this will take a while....

I hope you plan to write more about crowdsourcing & politics. I'm particularly interested in how software design affects participation. A friend of mine argues it's all about content, that "no one comes to play with the buttons." But I wonder if that's true, especially since the buttons & what they set in motion (whoosh! dissolve! an elegant fade to black...) are often as much fun to watch as thoroughbreds rumbling to the finish.

Thanks a ton for mentioning the wiki, Jeff! I've had dozens of people ask for access so they can contribute, or suggest things to add. It looks like it's a useful resource, and I'm looking forward to seeing what it can grow into.

Crowdsourcing is a great tool for politicians, but will they be able to control what they unleash? I'm also curious to see when SEO meets crowdsourcing. SEOs already have to tools and skills to take advantage and possibly subvert crowdsourcing techniques. Are politicians fully aware of SEO and are they taking advantage of it?

@Anjali: Thank you for putting the wiki up. Like I said, it's a badly needed resource, and I'm not surprised to see the amount of buzz it's raised in Twitter.

@Adam: The IdeaJam system (a la Google Moderator or Salesforce.com Ideas platforms) is ridiculously vulnerable to SEO strategies. It's a mark of how little Ideajams are penetrating our economy at large that SEOs have yet to make Swiss cheese out of them. I expect (and hope) that the coders at companies like Google and SF.com, as well as other entrepreneurs, will be able to engage in the inevitable arms race that will start as IdeaJams start becoming more widespread.

Thats the thing about Twitter--it's both a broadcast tool AND a listening device. For some people it's one, for others it's the other, for a lot of folks, it's both. But the beauty of twitter is that it's not necessarily reciprocal. I can broadcast to one crowd and listen to another: http://urbzen.com/2009/03/30/in-defense-of-twitter/

Great points of view! Going in the direction of smartsourcing i'd highlight the Novitate.com portal. It has a great visual and it is easy-to-use. Moreover, you build your own group of innovation controlling access throughout invitations. It's a way to join people/knowledge really relevant.
Access http://www.novitate.com and enjoy it!

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Thanks for the links. You have incredible topics. I find the crowdsourcing presidenet and wife marriage so relevant and intertaining. I'm such a gossiper person. By the way we have some employment screening May.

Crowdsourcing is a great tool for politicians, but will they be able to control what they unleash? I'm also curious to see when SEO meets crowdsourcing. SEOs already have to tools and skills to take advantage and possibly subvert crowdsourcing techniques. Are politicians fully aware of SEO and are they taking advantage of it?

Thanks for the links. You have incredible topics. I find the crowdsourcing presidenet and wife marriage so relevant and intertaining. I'm such a gossiper person. By the way we have some employment screening May.

A good site with excellent articles. Thanks for such a wonderful informative and entertaining read. Quotations are a great way to inspire you to perform at your best and to remember sage advice from the smartest minds in the world.

Great points of view! Going in the direction of smartsourcing i'd highlight the Novitate.com portal. It has a great visual and it is easy-to-use. Moreover, you build your own group of innovation controlling access throughout invitations. It's a way to join people/knowledge really relevant.www.baghow.com

Crowdsourcing is a great tool for politicians, but will they be able to control what they unleash? I'm also curious to see when SEO meets crowdsourcing. SEOs already have to tools and skills to take advantage and possibly subvert crowdsourcing techniques. Are politicians fully aware of SEO and are they taking advantage of it?

A good site with excellent articles. Thanks for such a wonderful informative and entertaining read. Quotations are a great way to inspire you to perform at your best and to remember sage advice from the smartest minds in the world.