Heath says that with free promotions, demand typically outpaces supply and that Vancouver was no exception.

"Uber Ice Cream was about connecting people in Vancouver with a local entrepreneur and help contribute to a worthy cause. Yesterday we delivered hundreds of Earnest ice cream sandwiches and raised thousands of dollars for the Vancouver Sun Adopt-A-School Fund," Heath said in an email.

A news release from Uber earlier this week said that for every person who requested ice cream, Uber would donate $1 to the Vancouver Sun Children's Fund — to a maximum of $3,000 — to help fund school meal programs for impoverished children in Metro Vancouver.

The promotion appeared to leave some people cold.

"The only thing sadder than no ice cream, is promises of ice cream that aren't followed through... :(" one person posted to Twitter under the hash tag #UBERIceCreamFail.

Earnest Ice Cream began its Facebook post Friday by stating it had made "a mistake."

"As we educated ourselves more thoroughly about Uber, we recognized that this is not a good fit for us. We apologize for not doing our due diligence ahead of time and we hope to rebuild the trust that may have been lost with some of you," the post stated.

Some of the responses to the ice-cream company's post mocked the complainers.

"People who complain about free ice cream should be ashamed of themselves," one person posted.

Others were critical of ice cream itself.

"Speaking of values, would you consider moving away from dairy entirely so that poor cows don't have to suffer for our taste?" one post questioned.

OPINION This week’s report is a reminder that in a little over a month, April 30, the majority of Canadians need to complete and file their 2017 Canada Income Tax returns to avoid potential late penalties.