Consumer Insights

Successful businesses start and end with Consumers.

BDSA’s Consumer Insights work is comprehensive, projectable, immediately actionable, customizable, and trending. Know the Cannabis Consumer (and non-consumer) of today and tomorrow across local, national, and international markets and find out which consumer segments should matter to you and why. Our objective is to understand and track consumers today and the progression of consumers as markets mature and more states move to legalization.

At the highest level, we segment the population into three important groups, tracking who they are now and how they evolve over time: Consumers, Acceptors and Rejectors™.

Powered by GreenEdge®, BDS Analytics' Consumer Insights Research is available in interactive dashboards, drillable to specific geographies and consumer segments.

Key Consumer Insights

The percentage of adults 21+ consuming cannabis in the past 6 months in Level 1 (fully legal) US states has grown significantly since Q3 2018, increasing from 32% to 38% (Q1 2019).

Source: BDS Analytics Public Attitudes and Actions Toward Cannabis in the US and Canada, Q1 2019

The percentage of adults 18+ consuming cannabis in the past 6 months in Canada has grown significantly since Q3 2018, increasing from 25% to 32% (Q1 2019).

Source: BDS Analytics Public Attitudes and Actions Toward Cannabis in the US and Canada, Q1 2019

85% of adults 21+ in fully legal US states agree marijuana should be legal in some form.

Source: BDS Analytics Public Attitudes and Actions Toward Cannabis in the US and Canada, Q1 2019

83% of adults 18+ in Canada agree marijuana should be legal in some form.

Source: BDS Analytics Public Attitudes and Actions Toward Cannabis in the US and Canada, Q1 2019

Roughly half of adults 21+ in Level 1 fully legal US states either did not know or responded incorrectly to the statement ‘There are no differences in the effects of CBD of THC’.

Source: BDS Analytics Public Attitudes and Actions Toward Cannabis in the US and Canada, Q1 2019

In Q1 2019, 52% of Cannabis Consumers in fully legal US states agree ‘Marijuana can impair the ability to drive safely’, up significantly from 46% in 2018.

Source: BDS Analytics Public Attitudes and Actions Toward Cannabis in the US and Canada, Q1 2019

In Q1 2019, only two-thirds of Cannabis Consumers in fully legal US states believe marijuana is healthier than alcohol, a significant decrease from 72% in Q3 2018.

Source: BDS Analytics Public Attitudes and Actions Toward Cannabis in the US and Canada, Q1 2019

In Q1 2019, 54% of Cannabis Consumers in Canada believe marijuana is healthier than alcohol, a significant decline from 63% in Q1 2018.

Source: BDS Analytics Public Attitudes and Actions Toward Cannabis in the US and Canada, Q1 2019

Usage and preference for Inhalables significantly declined among Cannabis Consumers in fully legal US states from Q3 2018 to Q1 2019.

Source: BDS Analytics Public Attitudes and Actions Toward Cannabis in the US and Canada, Q1 2019

Ways successful companies use Consumer Insights:

Identify target segments and need states

Know & reach the right consumers

Innovate with a purpose

Optimize brand, product & experience

Assess opportunities and threats

Industries Leveraging Our Services

“Utilizing BDS Analytics has enabled our creative agency to deliver a highly strategic approach to the targeting, messaging, and validating of our work. The services BDS Analytics provides give us an edge in this market by allowing us to apply hard science to our creativity at each stage of the process. This facilitates well-informed decision making to ensure we’re on the right track and able to demonstrate results.”

Adam Callow, VP, Director of Client Services, Kindred Wolf

“BDS Analytics did an impressive job with the report. We’re really happy with this acquisition, I think that is why you’re one of the leading figures in the industry, your work will be remembered as a great eye opener, a turning point for brands, the media and society.”

Valerie Lollett, Verona Office

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