With the tagline “Hello Tomorrow,” the creative seeks to paint the Dubai-based airline as an “enabler of global connectivity and meaningful experiences,” according to the company.

“Emirates is not just offering a way to connect people from point A to point B, but is the catalyst to connect people’s hopes, dreams and aspirations,” said Sir Maurice Flanagan, vice chairman of Emirates Airline & Group, in a release. “Emirates is connecting people and cultures creating relevant and meaningful experiences that are shaping the world,” he added.

The campaign, which launches April 2, features print, TV, digital advertising including some iconic billboards around the world and in New York’s Times Square. Emirates will also launch a refreshed Web site.

"Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline,"

Reflecting an effort to target a younger audience, the“Hello Tomorrow” campaign is currently debuting with vignettes of the TV spots on Emirates newly launched Facebook channel.

“Hello Tomorrow” aims to inspire consumers to greet tomorrow’s unlimited potential. Emirates is extending an invitation to try the unfamiliar, create new ideas, and form new visions. The theme encapsulates life’s potential and embracing the future with all the possibilities it holds.

The campaign was created with Emirates lead communications partner, New York-based StrawberryFrog.