What is Basic Attention Token (BAT)? – A Beginner’s Guide

CHAPTERS:

1
What is BAT?

Basic Attention Token is a blockchain-based digital advertising token on the Ethereum network. Developed by Brendan Eich, the creator of JavaScript and the co-founder of Mozilla and Firefox, the BAT platform seek to revolutionize the digital advertising industry by cutting out the middlemen and reward publishers accordingly.

The Basic Attention Token is linked with their intuitive web browser named Brave which is one of the prominent tools to implement their online advertising strategy. Brave is a browser that is both open source and focused on privacy. This creates a unique environment for users where they are not subject to trackers or malware. Brave is built on a ledger system that measures user attention and rewards publishers for it.

BAT has stated on its website that the digital advertising industry is overrun by middlemen, trackers, and fraud. According to them, the middlemen are not transparent and violate the privacy guidelines which they need to keep in mind at unprecedented scales. BAT aims to curb this problem by removing the third party players and also mitigate possible ad fraud through the use of cryptography, better client-side integrity, and transparency achieved through open source.

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