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enMocha on your mobile: Starbucks rolls out wireless payment nationwidehttp://fairfieldcounty.wistv.com/content/mocha-your-mobile-starbucks-rolls-out-wireless-payment-nationwide
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<img src="http://awsmedia.dtsph.com/sites/default/files/imagecache/resize_story_image/101207_starbucks.jpg" alt="Mocha on your mobile: Starbucks rolls out wireless payment nationwide" title="A customer orders a coffee at Starbucks in the SoHo neighborhood of New York. " class="imagecache imagecache-resize_story_image imagecache-default imagecache-resize_story_image_default" width="405" height="304"/> </div>
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<p>Next time you order that venti, half-skinny, half-1 percent, extra-hot cappuccino (with whip), perhaps the least complicated part will be how you pay.</p><p>Starting today, Seattle-based Starbucks has launched mobile payment in all of its company-operated stores in the United States. The technology allows customers to pay for their in-store purchases using a smartphone.</p><p>Currently, 20 percent of all Starbucks purchases are paid for using a mobile device, according to the company. The way it works: customers download the Starbucks Card Mobile App and register a Starbucks card (like a gift card). Customers then pay for their mochas (or lattes, or Americanos) by placing a cell phone or wireless device in front of a scanner on the counter, and scan their App's barcode to pay.</p><p>Mobile payment "elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers," said Brady Brewer, vice president Starbucks Card and Brand Loyalty, in a statement.</p><div class="field field-type-datestamp field-field-pub-date">
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<span class="date-display-single">Wednesday, 2011, January 19 - 10:35</span> </div>
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<p><a href="http://fairfieldcounty.wistv.com/content/mocha-your-mobile-starbucks-rolls-out-wireless-payment-nationwide" target="_blank">read more</a></p>BusinessEntertainmentTechnologyWed, 19 Jan 2011 18:52:30 +0000Lindsay Cohen616839 at http://fairfieldcounty.wistv.com