FloSports Seeks to Double Content and Expand Soccer Streaming

Since FloSports was founded in 2006, the streaming platform has served mostly smaller sports, like rugby and bowling. But this year, the company secured multi-year local rights with two MLS teams: D.C. United and F.C. Cincinnati. Those regional broadcasting deals marked FloSports first with teams from one of North America’s major professional sports leagues.

FloSports aims to help clients produce additional content alongside the streaming of games. The company was present at D.C. United’s training camp prior to the start of the 2019 regular season to produce behind-the-scenes content showing player workouts and coaches breaking down film. “People want to have authentic content that’s not glossed over. You want to feel the sweat as a fan ...