Jerry Simms, Entrepreneur

January 28, 2018

Jerry Simms began early in life as an entrepreneur . His success as a car dealership owner proved to be the prelude to a long and prosperous career that continues to this very day. His very first car dealership gave him the capital he needed to pursue a series of extremely lucrative deals in the world of real estate development, leading ultimately to his purchase of Turf Paradise. As a result, Jerry Simms has become known as an industry trendsetter in many more areas beyond that of a premier car dealership owner. His charitable work, in particular, has been repeatedly praised.

Jerry Simms Started Small and Built His Vision from the Ground Up

Jerry Simms was born to a middle-class family in the American Midwest. As a lover of horses and horse racing from his earliest childhood days, Jerry Simms was a natural fit in his eventual position as owner of Turf Paradise. He made the move to the city of Phoenix in 1996 and never looked back. His purchase of the longstanding horse racing track was the springboard to turning it into the third largest sporting attraction in the entire state of Arizona. While some people refused to believe that such a feat could be accomplished, Jerry Simms was able to prove them all wrong.

Funds from His Car Dealership and Real Estate Deals Paved the Way

One of the ways in which Jerry Simms has managed to transcend the role of a car dealership owner or real estate developer is in the way that he has pioneered the care of racehorses at Turf Paradise. Using his car dealership and real estate funds, Jerry Simms was responsible for installing a state of the art equine therapy swimming pool at the Turf Paradise complex. This unique facility allows racehorses who compete at Turf Paradise to enjoy a full and comprehensive program of therapy and care that keeps them in excellent shape to perform at their very best.

Racetrack Betting Has Long Been a Major Component of American Culture

It is certainly true to say that racetrack betting has long been a major part of our American culture. However, it is also true to say that Jerry Simms has helped to radically transform our image of what it means to go to a racetrack. In the old days, most people tended to think of such a place as a shady, somewhat seedy environment where degenerate gamblers rubbed shoulders with gangsters. Thanks to the vision of Jerry Simms, such an image has been wiped away and the sport now enjoys a much more wholesome and family-friendly image. This is a major upgrade to savor.

Jerry Simms Has Made Horse Racing a Much More Family Friendly Past Time

It wasn’t all that long ago that horse racing was on the decline in this country. While its roots in the ancient world will always keep it around in some form, it is true that many people were ignoring the sport. Others were actively protesting against its continued survival because of the cruelty that is sometimes exhibited toward active and retired racehorses. Since then, the sport has undergone a major rehabilitation in the eyes of the public. Because of the involvement of Jerry Simms in the sport, horse racing has taken on a much friendlier and more respectable image.

Turf Paradise is the Last Word in Arizona Horse Racing Tracks

The legendary horse racing and betting complex that is known as Turf Paradise first opened its doors on Jan. 7, 1956. Immediately upon opening, it began making history as the very first organized horse racing and betting franchise in the state of Arizona. This multi-million dollar horse racing complex has had only five owners in over six decades. Jerry Simms has proven to be the most gifted and influential of them all. Expert real estate skills led Jerry Simms to purchase the Turf Paradise complex in 2000. Since then, the renowned real estate magnate has accomplished a great deal here.

A Vision for the Sport Led to a Major Resurgence of Public Interest

Perhaps the most amazing thing about his interest in the sport of horse racing was the fact that he was able to parlay this enthusiasm into a major resurgence of public interest. While previous owners of the racetrack did their part to keep the basic infrastructure in good shape, none of them really possessed the vision that was necessary to expand the appeal of the sport. Thanks to the efforts of Simms, horse racing is now on the rebound.

A Series of Renovations Has Transformed the Look of Turf Paradise

A series of comprehensive upgrades and renovations has enabled Jerry Simms to completely reshape the look and feel of the complex. As a result, people are raving about the major improvements that have brought in a whole new influx of tourists and regulars to the track. Some of the most celebrated additions include the Clubhouse and Turf Club. These are a pair of race book styled betting carrels. Between them, the two complexes are home to 80 private terminals. Visitors can quickly conduct their research, place their bets, and enjoy a whole new level of comfort and style.

Jerry Simms Has Transformed Turf Paradise into a Major State Attraction

There are many reasons to laud Jerry Simms and his career transition from real estate magnate to the owner of Turf Paradise. Perhaps the most logical reason to heap praise on Jerry Simms is the fact that he has accomplished a minor economic miracle in the city of Phoenix and its surrounding area. Before Jerry Simms took the reins at Turf Paradise, the complex was doing reasonably well. However, its facilities were starting to become a bit antiquated and its overall reputation was nowhere as family friendly and positive as it has become in the time since Jerry Simms took over.

Off-track Betting Has Been the Key to Success for Jerry Simms

While there are several ingredients to the magic formula that Jerry Simms has concocted for the Turf Paradise complex, one of the most important has to be off-track betting. Thanks to the competitive vision of Jerry Simms, the complex has been able to attract a whole new generation of off-track betting enthusiasts. This is due largely to the fact that Jerry Simms has provided them with a whole new level of personal comfort and luxury. Bettors at the racetrack can now make their plays in a clean, uncrowded setting that is completely private and enclosed from the elements.

Jerry Simms Has Proved to Be a Major Player in the Corporate World

Jerry Simms has proven his credentials in the corporate world in a wide variety of ways. He first became a major player by purchasing a property at 19th Avenue and Bell Road located strategically next to Turf Paradise. From there, he did everything in his power to ingratiate himself to his new found community. He revitalized the area with a series of commercial development projects that gave the neighborhood a whole new look and feel. Although not the only player in the region, Jerry Simms soon proved himself to be one of the most popular and influential local developers.

Jerry Simms Paved the Way for a Major Commercial Redevelopment in Phoenix

A number of real estate experts have given praise to Jerry Simms for playing a major part in helping to redevelop the Phoenix area. For example, he developed a plan to elevate the tracks of his racing operation while also paying plenty of overdue attention to the nearby area around his new establishment. One of the most interesting and influential effects of the scheme led by Jerry Simms was the paving of the way for a whole new series of box-box retailers. This project alone was enough to win Jerry Simms a position as one of the city’s most trusted developers.

Real Estate Savvy Fuels the Charitable Vision of Jerry Simms

It was more than just real estate savvy that fueled the initial vision of Jerry Simms. There were other factors at play. For example, many people have marveled at his many charitable activities, including his adoption of the annual Wine, Women, and Horses event. This is a special occasion that serves as the springboard for the donation of proceeds to the Child Crisis Center in Phoenix. Jerry Simms also plays host to the famous Alternative Race Day, an event that features camels, zebras, and other exotic equines. This event helps raise money for the Arizona Humane Society.

Jerry Simms Has Proven to Be No Stranger to Charitable Events

Since taking the reins at Turf World, Jerry Simms has managed to implement a highly successful series of events that are held at the complex. These include such major successes as the Day at The Races. This is a special event where kids can interact with and feed the horses, meet the jockeys who ride them, and even get to take a ride on specially prepared ponies. This event raises money for the local Phoenix Children’s Hospital. Life After Racing is an annual event that supports organizations devoted to the care of horses after they have been retired from their racing career.

The Future for Jerry Simms is a Bright and Prosperous One

Many experts have argued that the greatest contribution made by Jerry Simms to Turf Paradise has been the series of family-friendly investments that have enabled the track to find a whole new audience. This visionary achievement of Jerry Simms has resulted in the creation of a wholesome, prosperous culture for the patrons and staff of Turf Paradise. Many thousands of people visit the complex on a yearly basis, giving the complex a positive global reputation and helping to expand its popularity and profitability to a whole new level that its previous owners never dreamed of.

Where Can Jerry Simms Take the Sport of Horse Racing From Here?

Just as Jerry Simms proved to be a major player in the car dealership and real estate worlds, he has also pioneered a whole new direction for the sport of horse racing. His integrity and vision have helped this ancient and beloved sport regain its place as a major player in our sports economy. A whole new generation of fans has arisen to take the place of the old. As things stand today, the future of horse racing is in capable hands and looking fondly forward to the future.