Girl Scouts set to unveil Digital Cookie 2.0

Thursday

Dec 17, 2015 at 11:06 AM

Last year, nearly 160,000 Girl Scouts experienced a revolutionary update to the iconic Girl Scout cookie program: the Digital Cookie platform. With Girl Scouts’ first-ever national digital platform, Digital Cookie 1.0 gave girls the opportunity to sell cookies via website or mobile app. Bringing 21st-century technology to the classic piece of Americana that is the Girl Scout cookie program, this initiative was a first step in preparing girls to be leaders in the high-tech, fast-paced, e-commerce world of today.

Last year, nearly 160,000 Girl Scouts experienced a revolutionary update to the iconic Girl Scout cookie program: the Digital Cookie platform. With Girl Scouts’ first-ever national digital platform, Digital Cookie 1.0 gave girls the opportunity to sell cookies via website or mobile app. Bringing 21st-century technology to the classic piece of Americana that is the Girl Scout cookie program, this initiative was a first step in preparing girls to be leaders in the high-tech, fast-paced, e-commerce world of today.

This is Girl Scouts of Eastern Oklahoma’s second year participating in Digital Cookie, and as the 2015–2016 Girl Scout Cookie season gets underway, local girls are excited to participate in Digital Cookie 2.0, which will provide a more robust, hands-on, and entertaining learning experience, including an enhanced cookie website, as well as new mobile sales technology to complement the national platform website.

Digital Cookie 2.0’s mobile sales app will expands girls’ ability to take their sale on the go. Using handheld devices like phones or tablets, girls will approach customers, take orders and complete sales using digital order forms that allow for direct shipping to customers. The new app replicates the transactional elements of the girl’s personal website, and ensures all Girl Scouts have an opportunity to learn about and engage in a seamlessly integrated multichannel digital sales program that will teach important e-commerce lessons.

Girls will also be able to earn all age-appropriate Cookie Business badges through the platform, while exploring ways to help others by investing their earnings back into their communities and practicing Internet safety.

"Digital Cookie has forever changed the Girl Scout Cookie–selling experience, bringing our legendary cookie program into the 21st-century and providing our girls with a fun, engaging new way to learn the skills that will drive the future economy," said Roberta Preston, CEO of Girl Scouts of Eastern Oklahoma. "Now, with the ability to use the Digital Cookie platform on mobile devices, our girls will learn vital 21st-century lessons in e-commerce they simply couldn’t learn anywhere else.

Digital Cookie 2.0 represents a continuing evolution toward one fully immersive online experience — made possible by Dell and Visa and available to all Girl Scout councils in 2017 — that will ultimately give Girl Scouts everywhere an opportunity to engage in both web-based and mobile sales. Cookie customers from Tulsa and its surrounding areas should watch for a marketing email from a Girl Scout they know, or expect to bump into girls selling cookies on their mobile devices this year.

As with the traditional cookie program, the net revenue earned from the cookie sale will remain with the Girl Scout council sponsoring the sale. Girls decide how to spend their troop cookie money and reinvest it back into their neighborhoods through community service projects and learning experiences, like travel opportunities.

Girls from Girl Scouts of Eastern Oklahoma will begin using the platform at the start of its cookie-selling season on Feb. 6.

Girl Scouts of Eastern Oklahoma serves approximately 10,000 girls and 2,000 volunteers in 30 eastern Oklahoma counties and is a United Way agency. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call 800-707-9914 or visit www.gseok.org.

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