A)Health is not why anyone goes to DD — which was founded in Waltham and is by far the most ubiquitous franchise in Boston. DD is all about reliably bland and (compared to *$) inexpensive coffee and treats. Just the idea that they’ll be bringing vegetables into this temple of cream and sugar makes me unhappy.

B) In tough economic times people want comfort not health. I don’t give this thing a sugar cube’s chance in coffee of surviving.

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7 thoughts on “Brand violation: Dunkin’ Donuts tries to go healthy”

We had a local donut shop here go out of business as well. The original owner retired and sold it to a new couple who thought they could do it better and now the place sits idle. They tried to become all things to all people and lost their focus. They were the best donut shop in town, better then the franchise locations by far.

With Mayor Bloomberg’s new rules in place, all places in NYC with more than a few locations are required to post calorie counts for all their products. Nothing is really scarier than looking at the calorie total for a dozen Dunkin Donuts! NOT for the faint of heart!