Mimi is fascinated by the moment when data get collected — by what can be captured in that moment, and what goes unseen. As a Fulbright-National Geographic Fellow, Mimi developed Pathways, a data storytelling project on a month’s worth of mobile data from a small group of Londoners. Using a quasi-ethnographic approach, the project reflects not only the individuals’ mobile metadata, but also their experiences becoming data subjects.

On the show, we discuss Mimi’s process recruiting both friends and strangers to become her data subjects, her experience developing personal relationships with each of them, and their reaction to the final product.

This episode of Data Stories is sponsored by Qlik, which allows you to explore the hidden relationships within your data that lead to meaningful insights. Ever wondered what it costs to live in Singapore or Sydney? Check out the Qlik Sense app “Cost of Living” to answer that question and many others! And make sure to try out Qlik Sense for free at: qlik.de/datastories.