The HOJI W is only because we’re cutting out the middle-man by selling Factory Direct to you! Our affordable capped pricing enables us to deliver a higher quality, award-winning product directly to your front door for less. You get more for your money!

HOJI W

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HOJI W

The HOJI W is only $599.00 because we’re cutting out the middle-man by selling Factory Direct to you! Our affordable capped pricing enables us to deliver a higher quality, award-winning product directly to your front door for less. You get more for your money!

The HOJI W is the queen of Eric’s Hjorleifson's series of shapes. He designed, tested and refined every detail of this ski for big mountain exploration. Whether you’re out touring, or charging the sidecountry lines from the resort, this ski enables you to slash, surf, and dump speed on a dime. It achieves this through it's unique reverse camber that allows you to drive the ski underfoot vs. pressuring the tips like a traditionally cambered ski. The result is tips that automatically rise out of the pow in all conditions like no other. The Hoji’s shape is paired nicely with a lightweight construction for easy uphill travel as well as a quick and nimble feel in technical terrain. Just like Eric, you'll be able to count on this ski's solid and stable reliability when its time to pin it.

LIFE CHANGING

Can a ski be life changing? If yes, than this is the one. The Hoji W is intuitive, stable, forgiving and solid in any condition. The first day that I skied them, I was going from soft, to slush, to hard-pack with ease. As to the 30 m turning radius, I could turn it just as fast and easily as my 13 m radius ski; the difference was that I could really enjoy the stability in the wide arching turns down the steep, as well. They have given me a whole new level of confidence and inspiration. Thank you Hoji!

Carolyn

WEAPON OF CHOICE

This is my first fully rockered ski, and I absolutely love it! In powder this ski is a ton of fun and it likes to get rowdy. I'm impressed with the hard-pack performance as well. This ski can rip groomers and hold a solid edge. It also accelerates out of the turn, making for a fun (and fast!) ride. The Hoji W has become my weapon of choice in my daily work as a heli-ski guide.

HOJI W Construction

Ski Construction and Technology

A women specific design to create leverage where power is centrally generated. Our discovery proved men are more common to drive a ski from their torso whereas a woman's strength generally came from their hips. Sighting the path of power transmission, it was obvious women power a ski rearward from men, therefore we began testing in our White Room shifting the core’s apex of our womens' skis rearward to naturally match the point of power, all the while maintaining balance and positioning with the skis natural sidecut center, and it worked.

The symmetry between sidecut and camber. We dubbed this White Room innovation ReflectTech™. The premise of the design is to mirror the arc of the sidecut with the reverse camber, or full rocker, arc. The result is a quick pivoting ski when flat but when leaned over on edge being extremely carvable. If you experience powder and hard pack all in one run, the ReflectTech™ design will blow your mind.

Eliminating deflection, delamination and fractures in the ski tip. These three issues have long plagued the durability of freeride skis due to the abrupt change in snow conditions and tip slap on impact from catching air. The bordering material in a ski tip that joins the core end is most commonly comprised of hard, non-elastic polymers. We began experimentation in our White Room using different grades of Neoprene to withstand the shearing impacts and provide absorption for change in conditions. The result is a dampened feel that calms the ski feel and increases the durability.

A hybrid of light, hardwoods to reduce the weight of our backcountry skis. Poplar runs along the edges to create a crisp edge feel and smooth longitudinal flex while the Paulownia runs down the center to reduce the weight and increase the torsional strength.

A complex insert which adjoins the core end and runs out to the tail edge perimeter. Full wrap metal edge skis often stood on their tail end have a tendency to delaminate, due the weak joint bearing the skis weight between metal, rubber and fiberglass. A tail block eliminates the sensitive joint between laminates and edge and allows for non-invasive customization for skin tail clips if so desired.

Similar to how you construct a sandwich, layers of premium raw material pile high into a 3D cavity that secures the shape outline with an ABS sidewall over edge. The semi cap design provides longevity and durability of the top sheet edge by stepping down from the square edge of the sidewall leaving a smooth 360 degree round-contoured edge perimeter. The exposed sidewall protects the core from moisture while also dampening vibrations.

Our premium ski base, also known in the industry as a “race base” because it integrates carbon which further strengthens its gliding properties. A fast, freely gliding and tough carbon black base is necessary for applications where speed and off trail obstacles are present. The sintering process occurs prior to extrusion, where the the carbon and plastic enter into an extruder in pellet form, therefore individually contributing its own dense properties to the final product.