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To launch Beauty Inside, John Lewis is holding a special preview evening for Guardian and Grazia readers at its flagship Oxford Street store in London on Thursday 29 September. Photograph: Camera Press/Madame Figaro

October: it's never the most exciting month in the beauty calendar. Your post-holiday glow has well and truly faded and yet it's still too early to start adorning your face with Christmas shimmer. It's hard not to feel a bit lacklustre at this time of year, but it's more a question of how you view it. Think of October not as a dull waiting game, but more as a period of rejuvenation. This is a great time for laying the foundations for winter, reconditioning your skin after months of switching between sun and fierce air-con and generally getting ready to glow when the Christmas invitations start rolling in from November onwards.

As any shopping/magazine addict knows (yes, we're talking to you), choice is not a problem when it comes to finding a skincare regime. Hardly a month goes by without a new must-have product hitting the shelves. So how do you go about whittling down the options to decide what's best for you? You seek out expert advice, of course.

From Thursday 29 September to Sunday 2 October, you can glean all the skincare advice you need at , a special beauty event being held in John Lewis stores across the UK. For four days the beauty department at John Lewis will become a veritable skincare mecca, with a host of skin and hair consultations, makeovers, sampling and mini-treatments on offer, as well as free gifts with many purchases.

As you would expect from John Lewis, all of the big players will be on hand to help. If it is advice you are looking for, head to the Decléor counter, where there will be live demonstrations of the new Life Radiance range, with coaching on how best to look after your skin. Estée Lauder will also have beauty advisers on hand to demonstrate its new Resilience Lift range. Book an appointment and you can treat yourself to an exclusive "Two Minute Face Lift", using Estée Lauder's Instant Lift treatment. At the end of your consultation you will get a free sample of the treatment to take away. Elizabeth Arden is also offering seven-day samples of its Ceramide Face and Eye when you have a skincare consultation using the special skin scanner.

If it is pampering you are seeking, head to the Eve Lom counter and take advantage of a free hand and arm massage. Spend more than £100 while you're there and you'll receive two Eve Lom products in travel sizes. There are plenty more sample offers: Kiehl's is giving away three samples with its complimentary skincare consultation; plus, if you spend more than £40, you'll get a deluxe goody bag. Clarins Beauty Flash Balm, Clinique's Repairwear wrinkle corrector and Dior's Capture Totale eye treatment are also all up for grabs. Plus, on the Thursday, if you bring any empty shampoo or conditioner bottle with you (any brand will do), you can trade it in for a bottle of Damage Reverse shampoo and conditioner from Ojon, worth £38.

To launch Beauty Inside, John Lewis is holding a special preview evening for Guardian and Grazia readers at its flagship Oxford Street store in London on Thursday 29 September. In addition to all of the aforementioned treats and offers, you can take advantage of some complimentary bubbly, and the first 50 people to arrive with a special Grazia voucher will be given a goody bag to take away.

An expert from Grazia will be on hand to answer questions and offer advice in the Beauty 118 clinic, and there will be a live Facebook chat with the magazine's beauty editor. You can also sign up for a professional makeover. A Guardian photographer will be at the event to shoot the makeovers; if yours is chosen to appear on the special shortlisted gallery here, you could win a fantastic goody bag worth £150.

Kickstart your winter regime now and register for tickets to the preview event at