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SEO Pricing Packages

Posted on July 3, 2006 by Stoney G deGeyter

Not sure if there are any professional SEOs out there who read this blog, but if there are, this question is for you. When pricing for SEO services do you generally quote each project individually or do you have established packages that you sell? I’m sure there are pros and cons to both but over the years I have found that the packages seem to work best, at least for us.

I think the big problem I found with quoting out was that there is often so much to do, or at least so many possible things to do, that you could literally develop a quote for their entire marketing budget. This is fine, provided you know exactly how much they are willing to spend on SEO, then you put together a quote based on precisely that.

I’ve found that most people simply want to know how much something costs and it’s up to you to adapt it from there, specifically for them. What works best for you? What are some of the pros and cons you have found?

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to SEO Pricing Packages

M.Penguinsays:

You need the ability to give the proper quote in a matter of minutes. If you over bid the campaign then eat the cost.

SEO template packages are the same thing as template websites, they are cheap but lead to a world of pain and a waste of time. have you ever tried to put a template seo package on a template website before? you are going to find your self 10,000 in debt, working with a company like PMI, and cant find your self on page 50 of Google under the keyword wholesale blue glass birdhouses.

Custom camaigns are the way to go, dont try to beat the search engines, work with them.

I think it depends on the situation. I know great SEO can be done from a “package”, but that package needs to have some good flexibility and scalability. It’s not at all like working from a website template as you suggest. It’s really more about knowing what are the common elements to all SEO and the amount of hours needed to complete all those elements. Each campaign will ultimately be different, but the “package” allows you to adjust things accordingly.

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