All other ISPs (Google, AOL, Hotmail) are fantastic, hitting 98-100% in the inbox. Yahoo is very random, and lately our deliverability has dropped drastically. All IPs are senders certified by Return Path and supposedly that automatically whitelists our IPs and allows us to send as many emails as we want (from what my boss says).

Do I bother with applying to Yahoo's bulk sender form?

I run every email campaign through:

SpamAssassin (Excellent Scores)

Test Accounts (for test deliverability)

Old school HTML format

I'm running out of ideas and I'm starting to be in the hot seat and I am very fearful for my job position.

If you can offer any wise words i will be very grateful. Thank you in advance.

I should add that I am extremely new to email marketing (1 month). I just received a promotion from a website intern to Email Marketing. So i am learning as much as i can to become a great asset to the company.
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xarejay28xJun 14 '12 at 17:41

1

Make sure your SPF records are configured correctly too. You want to make sure to have a hard -all at the end of it (no softfail).
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Bigbio2002Jun 14 '12 at 18:40

5

Do i bother with applying to Yahoo's bulk sender form . Yes, you should. At some point you might be doing everything right technically, but email recipients will still tag your email as Spam. Sign up with Yahoo, and pay attention to the email feedback.
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Stefan LasiewskiJun 14 '12 at 18:46

Thanks for the suggestions; i really do appreciate you guys taking the time to answer. It gives me a great direction on where to look/start!
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xarejay28xJun 15 '12 at 18:25

I contacted yahoo and they directed me to the exact link you provided. With further information regarding my list management. I think that's what we need to focus on more. We have to scrub our list and boot out all complaints (i have to learn quick on how to figure that out too). Thanks!!!!!!
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xarejay28xJun 15 '12 at 18:27

In addition to the bulk email form (do it), there's a Yahoo! customer care concierge service (no kidding) which may be able to assist. Try the bulk email form first.

In the past, I've resorted to contacting Yahoo execs directly (first.last@cc.yahoo-inc.com usually), but really reserve that for particularly egregious issues. Last time I tried that (a couple of CEOs ago) I got hooked up with the concierge.

Getting mail into Yahoo can be a real pain, even if you're fully legitimate.