#5. Segmentation and Workflow Automation (with Tags, Lists and Rules)

Segmentation means your subscribers are divided into various groups based on their interests, purchase history, and actions in response to your emails, postcards, etc. For example, tags can be “dog” for dog owners, “hot” for people who order twice in 3 weeks, etc.

This data, along with the sales and opens/clicks, custom fields, etc., offers tremendous flexibility and the power to send more personalized and relevant emails/offers.

Workflow automation changes what messages are sent, depending on whether a subscriber opens an email, buys something or clicks a link.

#6. Works with Other Software

We integrate with various software including WordPress, WooCommerce, PayPal, Stripe.

Our software works with every software that works with Zapier.

Third parties can use our API to integrate with our software.

#7. Get Industry’s Best Inbox Delivery

To ensure highest Inbox delivery of your emails, we spend 10 to 20 times more to send your emails via SparkPost.

SparkPost sends 37% of the world’s total non-spam emails and is used by PayPal, Twitter, LinkedIn, and Pinterest, and other email companies such as HubSpot and Campaign Monitor.