New York Fashion Week is coming up next month and Hearst Magazines plans to host a tech-focused event, Hackathon 2013. Partnering up with Google, Klout, Microsoft and Singly, the event will take place over two days, from February 9th to 10th. Program designers will be using programming tips from publications such as Elle, Harper’s Bazaar, Cosmopolitan and Marie Claire (and above partners) to create apps and software with a fashion angle.

“It’s really a very technology and entrepreneurial driven effort that represents the direction Hearst is headed in terms of inventing new digital products — and also doing that in concert with the tech community,” Phil Wiser, Hearst Corporation chief technology officer told WWD.

All Contestants will have exactly 24 hours to develop their new and innovative app, launching at 9 a.m. the first day. The individual to create the most cutting-edge app will receive VIP access to fashion week, a $10,000 reward and the privilege of a Hearst mentorship, along with additional financing.

Come NYFW, you can follow the event over Twitter because those involved are encouraged to tweet using the hashtag #HearstFashionHack.