Beaumont St Carnivale

The Brief

Now in it’s second year, the precinct’s premier destination showcase was determined to build upon the success of the inaugural festival. Once again themed around the vibrant multicultural atmosphere, the festival aimed to put the wide range of food, retail and entertainment offerings on display.

Working alongside Event Manager, Talk To Bec, we created key artwork incorporating the theme and broad range of offerings, with a glimpse to last year’s artwork for brand recognition.

What emerged was a hand cut and assembled paper collage. Photographed in our studio, the key artwork was then applied across the multi-platform campaign including print, web, social, email, physical signage, and online advertising.

The campaign caught Newcastle’s attention, attracting over 20,000 people to what was the precinct’s largest and most successful festival to date.