Devin Chapman of @coavacoffee addresses the importance of sales focused training for baristas:

By Devin Chapman, Barista, Coava Coffee Coffee is complex, incredible, and can provide sensory experiences unlike anything on the planet. The coffee industry is young and we have only scratched the surface of how lovely coffee can be. Furthermore, the economic impact the industry can have on communities on a global level is massive. Coffee brings the world together. Most excitingly, the coffee industry is teeming with potential because millions of people around the world have yet to truly experience how lovely it is. This big picture is the main idea of specialty coffee and, as a coffee professional, this aim gives me purpose in what I do every day. However, the idea of specialty coffee is contingent on more people buying in, and the industry will continue to grow only as long as more people get involved. Increased involvement means increased capital, which means additiona...