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Thursday, September 24, 2015

Effective marketing strategy is crucial for expanding the presence of your business and
increasing your reachability. The first step to successful business marketing
is knowing well your target audience, because if you do – you will be able to
successfully enhance your online visibility and presence, reaching groups of
users, that your business targets.

Who are your potential customers?

In order
to outline the groups of users that have the most potential to be your
customers, you need to conduct a thorough analysis. Sometimes it’s hard to
measure by eye the potential group of customers, therefore such analysis is
essential. It shows how customers behave online, how familiar they are with
internet, what sector is in the center of the certain group’s attention, which platforms
they choose, what type of website seems to be the most appealing to them and
what do they do online the majority of time.
Based on
this research you will be able to build a detailed strategy, which will include
the direction of the social media advertising, e-mail campaigns, website
outline and so on. There is no doubt that analysis of such scale isn’t cheap,
it’s also time consuming. Nevertheless, once you have the results, the
direction of your marketing strategy will be clearer than ever.

How to expand digital reachability of your business?

In order
to drastically improve digital reachability of your business it is essential to
identify the current trends, popular in your specific industry. Apart from
that, the evaluation of the digital marketing strategies, which were successful
in the past will also give you an edge over your competitors. However, standard
procedures only go so far, and it’s hard to grab the attention of the potential
customers with something that has been done many times. Therefore, your main
goal here is to create something out of the ordinary. You need to apply
out-of-the-box thinking to create a marketing campaign so innovative and
creative that it will help you to stand out from the crowd.
A dynamic and responsive website design with outstandingly appealing and
creatively drawn infographic or characters, postings with video guides or
exiting news will prompt your target customers to share
them, e-mail them or just talk about them with their friends and family
members, increasing the reachability even further.

How soon you will see the results?

First of
all, you need to keep in mind that the results of the new marketing strategy
won’t appear right away. It takes time, weeks, even several months for the
marketing campaign to have an effect. Right before you start planning and
implementing it you should consider the resources that you have on hand. Once
you've established how many man-hours and funds you can spare on it, you can start implementing your marketing
campaign.
In case
your resources are limited the best option is to determine which social media
will yield you the greatest visitors’ turnout and will increase your conversion
rate. After that you’ll be able to focus your resources on promoting namely
these channels, disregarding the unproductive ones. Meticulous analysis and
planning of your digital marketing campaign, when skillfully accomplished, can lead
to outstanding results that will be visible and tangible over some period of
time.

How to be up to speed with online marketing?

It’s not
a secret that successful marketing strategy implies constant content updates and
use of new promotional materials. Time zips along as well as ever-evolving marketing
strategy, which is why it is essential to keep up with the times and be aware
of all innovative promotional methods. Without them your campaign will lose its
edge and your ROI won’t be as good as it used to.
Besides,
if your campaign becomes obsolete, your customers will most likely turn to your
competitors that constantly work on the new promotional tactics and update
their strategies. Your campaign must include current trends and stay on top of
the innovations. It’s a painstaking and time consuming work, but it can bring
great results in terms of visitors’ turnout and conversion rate.

Thursday, September 17, 2015

Nowadays, the demand for adaptable and "fluid"
websites is higher than ever. Flexibility of content translates in improved
reachability of your website's content. You no longer need to create separately
а “mobile version” or “tablet version” of your website. Responsive design allows your content, including pictures, texts,
videos and other elements to adjust themselves automatically to the device your
website is browsed from.

Currently, responsive web design can be considered a leading feature of the
positive user experience (UX). It allows anyone to browse your website from any
device – just think about the boost in the overall visitors’ turnout! Your
website will be available to businessman, browsing from a laptop, student, who’s
using a tablet and even to soccer mom, who is always on the phone. Responsive
web design allows your website to reach all gender and age groups simultaneously
and it’s hard to imagine anything better for a successful business!

Responsive
web design will also provide
a possibility to save a lot on separate “mobile version” or “tablet version” of
your website. Separate versions of one website are already obsolete. It’s hard
to imagine anyone wanting to keep several web addresses to the same website.
Moreover, even in terms of SEO responsive
websites are much better because they give you an excellent possibility to
direct all visitors from all devices to the same website. Will it improve your conversion
rate? You bet!

It is also important to note that responsive website design is recommended
by Google. Why? Well, given that your website will have single URL and HTML it’s
not hard to guess that it considerably facilitates Google’s job of crawling and
indexing the content. Moreover, Google favors responsive web design because it is much more convenient for the
end users to share and discuss. It’s not a secret that user experience becomes a key factor in ranking websites and
responsive web design provides the best user experience of them all.

Responsive
website will allow you to
easily manage your statistics and analysis. Simple usage of analytic tools,
such as Google Analytics will provide a possibility to get reports from all the
device platforms simultaneously, considerably facilitating your SEO work, as it
is much easier and cheaper to organize an efficient SEO campaign for one
website with extended reachability across multiple devices.