i, personally, think this is an excuse for us not to act now on our own.
Go to Your local grocery store, whole foods or not, and turn over any item on the shelf. What You will find quite often is a list of what the product DOES NOT contain. You'll find, No MSGs; No Sugar; No Artificial etc; No Preservatives; and GMO Free.
The pattern here indicates that manufacrurers are aware of the public's concerns, and whenever possible they brag about NOT having the things they know we don't want in...

i, personally, think this is an excuse for us not to act now on our own.
Go to Your local grocery store, whole foods or not, and turn over any item on the shelf. What You will find quite often is a list of what the product DOES NOT contain. You'll find, No MSGs; No Sugar; No Artificial etc; No Preservatives; and GMO Free.
The pattern here indicates that manufacrurers are aware of the public's concerns, and whenever possible they brag about NOT having the things they know we don't want in our food. If an item does not contain GMOs, You can bet that the company will brag about that fact.

We need to do the work ourselves, and stop waiting for someone to save us. If You take the time to read what is already on the labels, through a process of elimination You can figure out which items have GMOs. Then, only buy what is labeled GMO FREE. It's not difficult, people. The information is already in front of us.
IF IT DOES NOT SAY 'GMO FREE', ASSUME THAT IT CONTAINS GMOS.

I am sick of being pushed around and lied to constantly by rich a--holes who only care about the profits they can make. We never had to worry so much when the food we ate was grown in this country. I agree with Rick C Moore because it is up to us to buy and eat what is good for us. Read labels and decide who you really want to support. Peace

As dedicated Whole Foods shopper this would be a real help to me and others who are trying to avoid consuming and using GMO foods and products. The Good Earth in Fairfax, CA (Marin County) is doing this year. I and a lot of folks will be shopping at Co-ops and small health stores that will be adopting these practices. Whole Foods should not be waiting, this is an extreme market advantage, not to speak of it the right thing to do!

It's clear that no matter what Whole Foods does or how far they go in their efforts to change the face of supermarkets all over the world for the better, they will never be doing enough for you people. This corporation is part of the reason most of you people have any awareness of the terrible things that are being put into our food in the first place. You have no idea what it takes to research each and every ingredient that each and every product contains all the way back to the seed that...

It's clear that no matter what Whole Foods does or how far they go in their efforts to change the face of supermarkets all over the world for the better, they will never be doing enough for you people. This corporation is part of the reason most of you people have any awareness of the terrible things that are being put into our food in the first place. You have no idea what it takes to research each and every ingredient that each and every product contains all the way back to the seed that grew it. To do this for millions of products and then demand that those vendors spend money and put their necks out to label their products, most likely taking a substantial hit in sales, is no easy thing to do. If you think this could be accomplished in two years (one person said 'one month') you live in LA-LA-LAND and should come back to reality. How about appreciating and supporting a company that puts so much money and effort into something as game changing as this instead of continuing what I see all the time... Calling it out as not good enough, as if they haven't changed the world already.