Wednesday, April 3, 2013

Marketing is Easier with Quality Photography

Your marketing
materials are the first impression your small business makes to potential
customers. Visitors
literally make a 50 millisecond visual assessment of your company website. Printed
collateral and advertising have a similar small window to impress. This
fraction of a glance will determine if they will call you or move on to a
competitor.

You greet customers
with a smile and welcoming introduction. Your business marketing materials need
to make the same human connection, meaning photos of people. Smiling people on your brochures,direct mail and other materials deliver
the same impact of a friendly, in-person reception.

Once you’ve
established this human connection, you must reach the next level with a personal connection. Professional and
positive photographs of yourself and your team in action make customers feel
like you’ve already met upon that first handshake.

Your facility, store
or office needs to convey the same productivity and professionalism online as
it does in person. Get
some outside shots of your business, making it recognizable to new arriving customers
who viewed it online.

Encapsulating,
wide shots of the inside of your facility show the scope of your company. Team
members hard at work at their desk or workbench displays your dedication and the
benefits of partnering with your company.

Your small business
has years of experience, highly-skilled employees and markets with well-written,informative content.
But poor quality photos might scare off potential customers before they can
learn about your company’s capabilities. Give customers the true experience of
your small business using professional custom marketing photography.

Check in with Terrapin and our next Shout Box installment, a breakdown of stock photography vs. customer commercial photography in small business marketing.