This Week in Social Media Analytics #61

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

“Brands often look for absolutes on social media–i.e., customers either love them or hate them. Don’t fall into the sentiment trap and look only at compliments or complaints; mine the entire conversations for trends. Are there hidden messages that might not even be directed at your brand that can tell you a lot about underlying consumer wants and needs? Sometimes there is a larger story in what customers are implicitly saying.”

Our CEO wrote this, so we might be a little biased, but we think it’s a great piece.

“Billed as ‘the shortest race in NASCAR history’, the 60-second ‘race’ asked fans to Tweet their favourite driver’s car number, along with the hashtag #Sprint60. Each Tweet increased the driver’s speed, pushing them faster along the track as viewers watched the progress live.”

The ultimate guide to hashtags: Updated The hashtag has become a pervasive part of modern life, ruining cello classes and bringing us together across social media platforms alike. https://twitter.com/mariancall/status/905485243620114432 Periodically use of…