The world of work is constantly changing. Perhaps one of the biggest changes is how we attract new talent. It used to be that whenever a company had a job to fill, people would line up to interview. They would share all of their qualifications and accomplishments to show the company why they should work there.

Things are different now. Just because a company has a job opening doesn’t mean people are automatically lining up to fill it. When potential job candidates come in, they’re more concerned about making sure the organization is the right fit for them instead of proving why they would be the best new employee. Instead of candidates convincing companies why they should work there, companies now have to convince job candidates why they should work for them.

What makes a potential employee want to work for an organization? They want to feel confident the company is the best fit for their interests, values, and skills. Job candidates want to be convinced in the following areas:

Sense of purpose. Potential employees want to know the organization’s values and culture align with their own values. They want to feel a sense of purpose and know the work they are doing makes a difference. Companies that are the best at attracting top talent showcase their sense of purpose and make it evident in everything the company does.

Tools. What technology and software do employees use? Is it updated regularly? Employees want tools that allow them to get their jobs done well instead of being held back by slow or outdated supplies. A company that uses consumer-grade technology and is regularly updating will have an easier time convincing job candidates they are the right place to work.

Space. The physical space can tell a lot about an organization. When coming in for an interview, job candidates often want to walk through the space to get a feel of the company. Are co-workers collaborating, or is everyone working in silent cubicles? Is the layout welcoming? Physical space is one of the most tangible ways to showcase a company’s culture and can make a huge difference in how potential employees feel about the organization.

Leadership. What’s the organizational structure of the company? How involved are leaders? Job candidates want to know if leaders are open and transparent, or if the company follows a more outdated hierarchal structure. They likely want a manager who encourages open communication and who can become a mentor of sorts.

In today’s competitive talent landscape, companies need to convince people why they should work for you. Take time to showcase your company and ensure your culture, technology, structure, and physical space align with what job candidates are looking for.