Company History

Jim Meyer founded Jim’s Wholesale Sporting Goods in Lebanon, MO over 25 years ago with one goal in mind, to bring his love for the outdoors to as many people as he possibly could. Jim accomplished his goal every single day of his life. After Jim passed, many people had the desire to carry on the passion and love for the outdoors that burned inside of Jim. One individual, Wes Curry, graciously took over Jim’s Wholesale Sporting Goods in 2012, with the same passion that Jim had. Even though the name has since changed to Rockin C Outdoors, the traits and goals have remained the same, to continue to spread the love for the outdoors to as many people as possible.

Wes was born and raised in Lebanon, Missouri. He had a short stint away from Lebanon when he attended the University of Arkansas. While living in Fayetteville, Wes was able to obtain a bachelor’s degree in Animal Science, but shortly after graduation, the itch for the outdoors became unbearable and Wes returned to his roots. In February 2012, the opportunity to take over for the late Jim Meyer presented itself to Wes and he anxiously accepted the offer. This was an exciting new chapter, not only in Wes’ life, but also in the life of Jim’s Wholesale Sporting Goods.

Jim Meyer built a tremendous client base because he treated people with respect, was extremely courteous, and had unbelievable loyalty. In return, his customers remained very loyal to Jim’s Wholesale Sporting Goods. Wes Curry has every intention to always provide customers with the same respect and loyalty that Jim Meyer was able to provide years ago.