Maurits Kaptein engaged the audience while talking about how people make decisions and how to deal with their online purchase decisions, using a persuasion profile that redefines the targeted audience in order to optimize how people buy in order to get more conversion. This is done by trading as much information as possible for every interaction, predicting the personality of consumer by the words they use and by their online behavior. In order to find out more, watch the video above.
Next Neuromarketing World Forum will talk place on 5-7 March 2014 in New York.