Conceived by Moncler Chairman and CEO Remo Ruffini, the Moncler Genius project entered its second year during Milan Fashion Week 2019, inducting designers Richard Quinn, Matthew Williams, Veronica Leoni, and Sergio Zambon into its cohort of Geniuses hand-picked to reinterpret the brand’s identity. Housed in a single building on Via Ferrante Aporti, the latest presentation in the Genius project took form as a wonderland of rooms – or tunnels – in which each of the nine experimental collections unfolded under the motto: “One House, Different Voices.” The show is now open to the public, but before the crowds rushed in we sent 032c Fashion Director to experience its many rooms in private – something he eventually did, after succumbing to a small Hollywood moment . . .

Good Evening ladies and gentlemen, and welcome to the 2019 Milano Academy Awards! I’m extremely honored to be receiving such an important award: The #MONCLERGENIUS invitation! I would like to thank the Academy, God, and the Remo Ruffini, without whom Moncler just wouldn’t be Moncler. I would also like to thank my loving parents. Without them, I would not be this cool.

Buongiorno Milano! All our drivers didn’t show up – but who needs a driver when you’ve got friends like Jan-Michael Quammie, style director at Highsnobiety, and Luigi Vitali, EiC and Publisher at Dust?

ONE HOUSE, DIFFERENT VOICES. #MONCLERGENIUS campaign shot by 032c family member Thomas Lohr.

Arrives at Hotel Me Duca like “Elegance is the only beauty that never fades.” Bespoke mirror quote pour moi. Grazie.

In my language, we have a saying: Ordung ist das halbe Leben! 🇩🇪🇩🇪

Oscars goodie bag, including a down jacket trophy holder. #schmoood

The “duck face” selfie has been replaced by the “bear face.” Ready with my Moncler glasses. Danke.

From now on, NO PHOTOS ALLOWED. Whatever happens in Milano stays in Milano. Baci baci 🔥🔥

Over in Europe they call it a Macaron with cheese. #Fusion.

For more information on the designers involved in the Moncler Genius project visit https://www.moncler.com/genius/. To see Marc’s previous investigation to see Craig Green’s first collaborative collection installed at SSENSE Montréal, click here. The Moncler Building is open to the public now: Via Ferrante Aporti, 9, Milan, Italy 20125.

“I am optimistic about the futures of some of the very youngest designers precisely because they are palpably pessimistic about the future at large.”

TROY PATTERSON on New York Fashion Week, covering “clothes designed for Doomsday, with survivalist vibes and Mad Max leisurewear,” Thom Browne’s Hitchcockian “uniforms for a conformist dystopia,” and a 71-person vocal ensemble called the Pyer Moss Tabernacle Drip Choir Drenched in the Blood.

Half a century before the latest protests at the Whitney Museum of Art, Faith Ringgold was there, in front of the museum alongside other activists demanding equitable representation of women and black artists in the institution’s exhibitions. As a painter she was influenced, as the European modernists she studied in college were, by the masks she saw while traveling in Africa in the 1970s. But she would never wear a mask herself. MoreSeptember 6, 2019

Apparently, a SpaceX Internet satellite almost hit a European spacecraft on Monday.

🛰🚀

“As companies and government agencies launch more spacecraft, concerns are growing about the likelihood of a ‘Kessler syndrome’ event: a cascading series of orbital collisions that may curtail human access to space for hundreds of years,” reports Business Insider.

HAVE LOGOS DILUTED LUXURY ?

“Scarcity is a fascinating phenomenon because it flies in the face of traditional economics and its supply-and-demand paradigm. And while scarcity has traditionally been the provenance of luxury, clever streetwear brands like Supreme and Palace have figured out that it can work at any price point. If you add scarcity to an already-hyped product, its desirability goes through the roof, and so does your reputation for being the coolest brand around. And if you keep the prices low enough to make it affordable in theory, you don’t alienate people.” Read more on Highsnobiety 👜💅

"Social media and society have something to do with the public square and having conversations and shared spaces. This project is a bit more running out into that space and shouting something out then running away. It's definitely a public statement, but there's no conversation really." Richard Turley and Lucas Mascatello on the possibility of intimacy in the New York-themed broadsheet CIVILIZATION. MoreSeptember 4, 2019

Why does the far right love Fred Perry?

“The transformation in aesthetics and style is part of a deliberate, top-down tactic on the part of the far right to appear more mainstream in order to make the public more receptive to their ideas. This shift normalises and disrupts the public’s ideas about what extremists look like and makes it harder to interpret and recognise the far right’s ideas as extreme.” Read more in THE GUARDIAN.

How Sustainability Became a Luxury Value:

“As soon as sustainability became something that consumers could dream of caring about—something rare and expensive—it ironically had more appeal. Fashion, as any truly modern designer knows, is as much about branding and marketing as it is about clothes. And as long as there’s an audience for fashion, any properly sustainable strategy will require making ethically designed and produced clothes that are cooler than anything else you can buy.”