According to CGA, 6.5m customers are now choosing to drink a cocktail with a meal when eating out, meaning operators need to have a varied and premium drinks offer to pair with food, impacting a diner's decision on where to eat.

The experience trend is something cocktails fit into perfectly thanks to the 'Instagrammable' factor of them.

The way drinks look is as important as the way they taste in today's society, meaning a premium spirit and mixer, topped with an eye-catching garnish is the way forward.

Bar staff are best placed to educate drinkers on the flavour profiles of drinks – and consumers want bartenders' recommendations.

This can push certain types of cocktails and inform guests, keeping drinkers and operators happy.