McBrikett

Germany is the country of barbecue enthusiasts. During a survey of around 800 people, more than 90 per cent stated that they love to have a barbecue, whether that is in spring, summer, autumn, or winter. Thereby, the Germans like it traditional, with charcoal grills being by far the most popular. But the subjects of quality and sustainability become increasingly important for barbecue Lovers. The Munich-based start-up McBrikett has found a way to combine these two demands: through developing highquality and environmentally friendly charcoal made of coconut shells and bamboo. How did this innovative idea came about? Kasper Damkier, Managing director, explains: “I went to New Zealand after a burn-out. Eight months later, it became a bit too cold. So I flew to Fiji where two planned weeks turned into five months.