The 2015 Local Search Ranking Factors report is out, and it’s a must-read for anyone in the local SEO arena. As you may know, the survey polls roughly 40 leading local SEO practitioners on what they believe to be the variables most responsible for driving rankings in Google local search results. David Mihm began the […]

In an effort to provide a good user experience for mobile searchers, Google has been rewarding “mobile-friendly” sites with increased visibility in search results. However, as columnist Bryson Meunier points out, some sites appear to be engaging in deception…

Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better). Conventional wisdom might also say to focus your online advertising efforts on younger generations who are […]