Tips for Writing a Press Release

Date the press release and mark it FOR IMMEDIATE RELEASE.

Be concise. Try to get the information on one page. Many busy people won't look past the first sheet. Take out the fancy language.

Use a hook. Start the release with something that will make the recipient want to read more. This could be a little-known fact about the show, an interesting personal quirk of one of the cast, or an anecdote about the writing of the show.

Remember the Ws—who, what, where, when, and why. Boldface the important dates and times so they stand out.

At the top of the page, put a contact name, phone number, fax number, and e-mail address.