Marketing Management AAS

Program Description

Marketing is a major function of business with a widely diverse field of job opportunities, including retailing, direct sales, advertising, physical distribution, logistics and purchasing. Information management, customer service and public relations are important aspects of the field. Marketing continues to increase in importance in the world of commerce and industry and many managers are selected from successful marketing personnel. Students cultivate fresh viewpoints and leadership skills through an open exchange of ideas and experiences while participating in team activities and problem-solving situations.

General Education and elective courses provide training in effective oral and written communication and human relations skills. BUS 1050 and MKTG 1050 are taught using group and team activities in the learning process to develop the students’ interactive skills to build human values and ethics.

Students who are interested in pursuing courses leading to a Bachelor’s degree in Marketing should follow the courses listed in the Business Associate of Science or Business Associate of Arts degrees listed elsewhere in this catalog.

Career Opportunities

Virtually every type of business or industry utilizes marketing professionals in some way. Job options for marketing degree holders include careers in advertising, brand management, market research, and public relations. Popular job titles include: Account Executive Marketing Manager, Market Research Analyst, Sales Manager, Advertising and Promotions Manager, Customer Service Representative, Public Relations Specialist

Transfer/Articulation Information

The SLCC Marketing Management Associate of Applied Science degree is a terminal 2-year degree program. However, several courses are transferrable to other institutions and apply to Marketing Bachelor’s degree programs. An articulation agreement exists between Salt Lake Community College AAS in Marketing Management and Weber State University BS in Technical Sales. Students will be required to complete the remaining General Education Requirements and upper-division major course work to complete the BS degree.

Total Program/Course Fees

Some course may contain lab fees

Estimated Cost for Students

$150-$200 for textbooks per semester

Estimated Time to Completion

If students follow the sample schedule, time to completion is four semesters.

Specialized Accreditation

The Marketing Management associate degree program is accredited by the Association of Collegiate Business Schools and Programs (ACBSP). This accreditation represents the achievement of meeting the high national standards established for associate degree-granting business programs.

General Education Requirements

Core Skills:

Composition (EN) 3 Credits

Course

Credits

Semesters

Prerequisite

ENGL 1010

Intro to Writing

3

A

WRTG 0990 w/C grade or better or appropriate Accuplacer score

Quantitative Studies (QS) 3 Credits

Course

Credits

Semesters

Prerequisite

FIN 1380

Financial Math

3

A

MATH 0990 or appropriate Accuplacer score

OR

Any approved QS course

Communication (CM) 3 Credits

Course

Credits

Semesters

Prerequisite

BUS 2200

Business Communication

3

A

ENGL 1010 w/C grade or better

Human Relations (HR) 2-3 Credits

Course

Credits

Semesters

Prerequisite

MKTG 1010

Customer Service

2

A

Distribution Areas: (6 Credits)

Choose an additional six credits from at least two of the following distribution areas.

Course

Credits

Biological Science (BS)

3-4

Fine Arts (FA)

3-4

Humanities (HU)

3

Interdisciplinary (ID)

3

Physical Science (PS)

3

Social Science (SS)

3

NOTE: BUS 1050 and MKTG 1050 fulfill major course requirements and cannot be taken as General Education courses.

Required Courses: (47 Credits)

Course

Credits

Semesters

Prerequisite

ACCT 2010

Survey Fin Acct

3

A

BUS 1050

Foundations of Bus

3

A

ECON 2010

Microeconomics

3

A

MGT 1020

Distribution Systems

3

A

MGT 2050

Legal Env of Bus

3

A

Recommended: BUS 1050

MKTG 1030

Intro Marketing

3

A

MKTG 1050

Consumerism (ID)

3

A

MKTG 1070

Promotion

3

F

MKTG 1300

Bus Presentations

2

F

MKTG 1480

Sales

3

Sp

MKTG 1960

Professionalism in Bus

3

A

MKTG 2100

Marketing Info Mgmt

3

Sp

MKTG 1030

MKTG 2400

Intnatl Marketing

3

F

MKTG 1030 and ECON 2010

MKTG 2350

Consumer & Bus Mktg

3

Sp

MKTG 1030

MKTG 2500

Principles Marketing

3

Sp

MKTG 1070, 2350, 2100

MKTG 2810

E-Cmce Design/Impl

3

Sp

MKTG 1030, 1480 (either can be taken concurrently)

Elective Courses: (Select 3 Credits From The Following)

Course

Credits

Semesters

Prerequisite

MGT 2070

Human Res Mgmt

3

F, Sp

BUS 1050

MGT 2600

Intl Trade/Bus

3

Sp

BUS 1050 or ECON 2020

*MKTG 1900

Special Projects (DECA)

2

A

*MKTG 1910

Event Marketing

3

F

*MKTG 2000

Marketing CO-OP Educ

1-3

A

Sophomore status and instructor approval

*MKTG 2990

Current Topics

1-3

A

Variable, contact department

*Can be taken as an elective if not taken as a required course.

Sample Schedule

1st Year Schedule

Fall Semester

Credits

Spring Semester

Credits

ENGL 1010

3

BUS 2200

3

MGT 1020

3

FIN 1380

3

MKTG 1030

3

MKTG 1480

3

MKTG 1070

3

MKTG 2100

3

MKTG 1300

2

MKTG 2350

3

BUS 1050

3

MKTG 1960

3

Total

17

Total

18

2nd Year Schedule

Fall Semester

Credits

Spring Semester

Credits

ACCT 2010

3

MKTG 1010

2

ECON 2010

3

MKTG 1050

3

MGT 2050

3

MKTG 2500

3

MKTG ELEC

3

MKTG 2810

3

MKTG 2400

3

Distribution (2)

6

MKTG ELEC

3

Total

18

Total

17

Advising Notes

Marketing majors must complete each of the required marketing classes with a 2.4 (C+) GPA or higher. Students receiving lower than 2.4 in any marketing course cannot proceed without approval from the instructor.

It is the student’s responsibility to examine each course description for details of prerequisite classes. Those prerequisites must be satisfied before the designated class may be taken. Students who wish to take the CIS 1020 Computer Essentials challenge exam are advised to review the information at www.slcc.edu/csis. An 80% or higher is required on each section of the test. Once the exam is passed, a P is posted to the transcript and credit is awarded.

Cooperative Education is the College’s program for recognizing and rewarding new learning associated with study-related employment in a business, industrial or government work environment. Credit earned from MKTG 2000 is applied toward graduation requirements as a marketing elective credit. Contact the Cooperative Education Department at (801) 957-4014. The Department strongly recommends that students enhance their employment opportunities through Cooperative Education as soon as skills permit, to complement the certificate or degree.

Program Student Learning Outcomes

Related College-Wide Student Learning Outcomes

Students will acquire substantive knowledge when they:

Synthesize in writing and orally an understanding of marketing theory and practical application of marketing techniques

Create and deliver effective visual and oral marketing presentations

Perform Data analyses:

Analyze demographic and psychographic data

Conduct and analyze primary and secondary research

Develop survey tools and analyze resulting quantitative data

Set up focus groups and analyze resulting quantitative data

1 – Substantive Knowledge

The students will communicate effectively when they:

Work in teams

While presenting analyses on case studies and business scenarios

2 – Communicate Effectively

The students will develop quantitative literacy when they:

Choose and perform appropriate analyses for quantitative and qualitative data