First of its kind in the jewellery retail space, the brand brings jewellery designers from across India under one roof, offering them a platform to showcase their talent, the company said in a release.

Jewel Box perseveres to empower Indian craft and celebrates communities and karigars that are known to be true Master of Design and art, it said.

Bollywood actress Shikha Talsania, known for her roles in movies like Wake-Up Sid and Veere Di Wedding, unveiled the latest collections by celebrated jewellery designers like Sangeeta Boochra, Lara Morakhia, Zariin, Mortantra, Vaidaan, Bhavya Ramesh to name a few.

Talking about the launch, Ashwini Oza, Co-founder & Chief Designer, Jewel Box said, “We are proud to be the first retail brand to create a space where customers will be able to experience and shop from a selection of leading designers. Jewel box represents style and substance - style with its first-ever concept of a retail brand housing other retail brands and substance is Jewel Box’s celebration of traditional Indian craftsmanship with a blend of contemporary touch. We are happy to have Shikha unveil our latest collection. She is a person who is fun, bold, and fearless, and personifies the brand perfectly well.”

Speaking about Jewel Box, Shikha Talsania, Bollywood Actress, said, “What got me instantly connected with Jewel Box is its unique concept. By providing a platform for such talented designers to showcase their work, they are surely doing a world of good for all the women.