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Triumph Enjoys Record-Breaking Sales in 2016

Triumph’s finish to 2016 was, well, triumphant! Reporting record numbers the British motorcycle manufacturer is coming out the curve known as 2016 in what appears to be perfect form.

Those in the know at Triumph are saying 2016 was the best year of retail sales for Triumph Dealers in North America with the numbers setting records. For the month of December, Triumph dealers literally smashed the previous sales record with retails up a stunning 39% over the previous December record and up a jaw-dropping 89% over December 2015.

Totals for the entire calendar year were more of the same, with overall 2016 retail sales in North America beating the market growth rate by more than 15%, eclipsing 13,000 units for the first time in history and easily shattering the previous annual retail sales record.

The numbers gave officials at Triumph an opportunity to recap 2016 with what could be considered a victory lap.

‘The year started off with the largest new model launch in history, and Triumph dealers rolled up their sleeves and hit the ground running by introducing this incredible new product to enthusiasts across the U.S. and Canada by hosting an unprecedented number of grassroots-level consumer events in dealerships and off-site venues from coast to coast,’ notes Triumph.

Of course, there will be more models to sell in 2017. Aside from the recently announced Bonneville Bobber, Street Scrambler, Street Cup and T100, new additions are expected this month. Wanting to keep the momentum, Triumph is looking to add to the number of dealership in the United States so riders could soon see a showroom near them if they don’t already have one.

“There is no greater testament to the tireless work and outstanding Brand representation of our dealer partners than seeing this kind of success on the sales floor,” said Matt Sheahan, COO of Triumph Motorcycles America. “We want to thank our dealers for their efforts and our new customers for joining the Triumph Family. We are looking forward to riding with you in 2017!”