Social media marketing is one of the most common and popular types of internet marketing. Studies show that almost 60 percent of people use the internet. In fact, various studies show that over two million people use social networking sites for at least one hour a day. So, if you want your product or brand to have a wider reach, it’s a good idea to try social media marketing.

Social media marketing is also cost effective. You do not need to spend anything to create an Instagram account or a Facebook page. Boosting your Facebook or Instagram post costs minimal amount of money.

Social media marketing is affordable, convenient, and easy. But, to save your time and effort, you must follow the following social marketing tips:

Create different social media accounts.

Facebook is not the only social networking site that people use. If you want to increase your social media reach, it is important to try different social media platforms.

If you intend to target professionals, yuppies, and industry experts, you can focus your energy on Facebook and Twitter. But, if you are targeting working and stay at home moms, you should try Pinterest. Most millennials and students are lurking on Instagram so if you are targeting them, you should try marketing your products and services on Instagram.

Make your company logo your profile picture.

This increases your brand recognition and it gives your social media accounts a professional appeal.

Consistency is the key.

To promote audience engagement, it is necessary to regularly post on your social media accounts. But, make sure that your posts are informative and valuable to your readers.

For example, if you own a yoga studio, you can post the benefits of yoga and specific yoga tips. You can also post tips that help improve one’s flexibility and strength.

Analyze past content to improve your social media posts.

Which one of your social media posts got the most likes? To improve your social media posts and keep the interest of your followers, you must analyze your previous posts and find out what type of posts your followers like. This also allows you to learn from your past mistakes.

Do not spam.

Regular posting is one of the most important keys to social media marketing success, but you should not overdo it. Two posts a week is enough. Spamming or posting excessively may annoy your followers.

Use hashtags.

Hashtag or a # sign is a tool that you can use to make it easier for your prospects and potential clients to find your products and services on social media. You can use your company name or product as a hashtag.

Use images.

Most people in social media are visual creatures so it’s important to use images to communicate with your followers. You can also use these images to promote your products. For example, if you own a coffee shop, you can post photos of your customers with their cup of coffee on your company Facebook account. This will make the customer feel special and it’s a great way to promote your product, too.

Invest time and money on custom graphics.

Unique photos get more engagement than stock photos. So, make sure to invest in custom graphics.

Respond to your clients’ concerns.

It is important to respond to your clients’ concerns and question in a timely manner. So, make sure to check your social media accounts at least three times a day.

Monitor your social media reputation.

You must check what people say about you and your company on social media. If you find one negative post, contact the person who posted it right away. Apologize for the inconvenience that you may have caused and ask for suggestions on how you can make your company better. This will not only improve your company’s reputation, but it will also improve the overall experience of your customers and social media followers.

Share your post at the best times.

To get more response from your social media followers, you must share posts during “peak times”. Here are the best times to share posts of different social media platform:

Twitter: 1p.m. to 4 p.m.

Facebook: 7 p.m. to 10 p.m.

Instagram: 8 p.m. to 11 p.m.

Hold Facebook and Instagram contests.

Contests increases audience engagement so it makes sense to hold contests. If you’re running a yoga studio, you can ask your followers to post photos of them doing a yoga pose, choose the best photo, and give a free yoga mat to the winner.

Offer special deals.

Customers are dying to get deals. So, make sure to offer special deals to your Facebook, Twitter, and Instagram followers. This strategy encourages your followers to check your social media accounts on a regular basis. This also increases the engagement and interest of your followers.

Remember that social media is cheap and it yields maximum results. So, bring out your laptop and create social media accounts for your business now.

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