7. Write articles with links to your site and submit them to Article Alley and other article sites

“If you build it they will come” is a slight misquote from the Costner movie Field of Dreams. In the movie Costner is told that the baseball field that he is building will be visited by a famous (and dead) baseball player from the past, and his fellow players. In the early days of the internet, this was often the dominant thinking in website design and promotion – if you build a nice website, people will come to it of their own volition.

Nowadays that idea is almost entirely discredited – Search Engine Optimization (SEO) is a must or your site will just get lost amongst many other sites.

The prime way that people are going to find your site is through search engines. 60% or more of all search is done by Google, so having a site rank well in Google is pretty important. So how do we get our site to rank well?

There are two factors that we can consider – what we might call onsite factors and offsite factors.

Onsite factors generally include the following:

Meta Tags – This is hidden code, designed just for search engines – you need to have good and relevant Title and Description Tags