WATER PROJECTION
CAMPAIGN FOR JRA

We were in charge of the logo design and web creation of "BEYOND THE DREAM", which is the promotion of the 61th Arima Kinen by Japan Racing Association (JRA).

OVERVIEW

Creation of a real experience, beyond the dream

“Arima Kinen” is not only horse-racing, but also an experience existing beyond the dream that you can experience yourself. We recreated this amazing experience by expressing the view of the magnificent, dynamic, and graceful racehorse. The shooting was held in Mirei-Ko, which is located on the outskirts of Nagano, using various technologies such as drone and the world’s biggest water projection technology that realized the projection of the 18m high and 40m large image.

From the 19th of December, the 4 meter high and 7.2 meter wide water illumination projection appeared in the Shinjuku Cine City Square. This was one of the rarest public water projection spots in Japan animated by Arima Kinen.