New Aprilia SXR 160 unveiled at Auto Expo 2020

Piaggio India unveiled Aprilia SXR 160 designed for the discerning consumer. The design of the scooter is in crossmax category and embodies Aprilia’s “Designed for Racers, Built for Riders” philosophy. It will be manufactured at Piaggio’s Baramati factory and is slated for commercial launch in third quarter 2020. Piaggio also showcased the European version of the Vespa Elettrica which is for India and made in India.

The new SXR 160 brings to life the Crossmax design
styling, sporty appeal, fun riding experience, great ergonomics and comfort. It
has been designed in Italy and features an imposing stance with aerodynamic
design. It is expected to set a new benchmark in the premium two-wheeler
segment as the innovative Crossmax design is expected to deliver strong
differentiation and drive the trend of the future.

The all new Aprilia SXR 160 will come in 160 cc and 125 cc options and is BS6 compliant. It will
have host of features like large lit up under storage area and split glove box
with USB charging in the front, integrated dark fly screen, raised convenient
steering handle bar, among others. Riders can
choose from a wide range of specially designed accessories like
connectivity, mobile docking system and merchandise like Aprilia helmets and
apparel. Booking for the SXR 160 will commence online in August 2020.

As the Indian market is witnessing a quick transition on
adoption of electric mobility solutions, Piaggio believes that there will
be strong market growth over the coming three to five years with product
technological innovations and cost rationalisation. The Piaggio Group in the
near future is aiming to offer an excellent electric mobility line up for the
environmentally conscious Indian consumers.

Shedding light on the opportunity the company sees for
Aprilia SXR 160 and electric mobility in India, Diego Graffi, managing director
and CEO, Piaggio India said, “India continues to remain a strategic market for
us. In the past few years we have seen the changing preferences in Indian
consumers. Aligned to these changes, we are proud to introduce new products
which cut across categories and fulfil the needs of our customers. Aprilia SXR
160 is set to create a new category benchmark. With the growing changes in the
electric two-wheeler eco-system we are in the process of introducing innovative
electric mobility solutions keeping the local consumer in mind. We are
exploring multiple platforms for designing electric mobility solutions.”