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Friday, October 18, 2013

MOTHER is the newest denim collection in our lineup.

If you aren't already... you're about to become a big fan of MOTHER. New styles arriving monthly.

ABOUT MOTHER

Shying
from the much-digested notion of heritage jeans, Mother is a play on
opposites. A study in irony, it feels soft and nurturing, while
presenting itself as stark and sexy. The term winks at the double
entendres of what is, arguably, the second most powerful word in the
English language…

The idea was to create a brand that captured the excitement of their own
newfangled denims. Able to add a new element to the way people
wear jeans in fit fabric finish and now feel.