It’s a strange question to ask – we study for exams, a degree, a post grad in something we think will be useful in building a successful career for ourselves and strive to achieve this successful career for a large part of our working lives.

Ever felt you missed your vocation to be an accountant? Eh? Of course not! So why as marketers do we feel out of our depth when it comes to juggling with numbers? Let’s face it, you don’t need to be an accountant to do that, but it helps! Read more on Maths for marketers can be fun!…

The Advertising Standards Authority (ASA) will launch ts new Codes of Practice that govern all forms of advertising, marketing and communication activities for off-line (such as print, known as the CAP Code) and for broadcast (known as BCAP Code) on Wednesday 1 September.Read more on New ASA CAP and BCAP Codes launched 1 September 2010…

Last night (Tuesday 8 June 2010) I attended “The London 2012 Brand – The Do’s and Don’ts for Business”, organised by London Business Network, which is made up of London First, CBI, London Chamber of Commerce, FSB and the LDA.

Can London 2012 sponsors and key sponsors in football, rugby and cricket in the UK achieve a Return on Investment (ROI) from Corporate Social Responsibility (CSR) and grass roots activities? A new independent research study jointly conducted with training company Guru in a Bottle and Cambridge Judge Business School aims to lift the lid on how it can be done. Read more on Giving CSR a Sporting Chance…

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