An Instagram Affair with Body Language, by House of Hickey

We’re already halfway through 2016. Instagram is thefastest growing social network, and now it has become a favored platform for marketers to reach mobile millennials. Designers are scrambling to create genuine, yet aesthetically pleasing lifestyle content tailored for the image based mobile app, as is the case with Body Language Sportswear. The activewear brand known to be a favorite among celebrities like Jennifer Lopez, Naomi Watts, Miley Cyrus and Kelly Osbourne is upping it’s branding game and keeping it’s Instagram profile (@blsportswear) in top shape.

The Body Language Spring/Summer 2016 lineup is sleek, sexy and cool. Marked by feminine floral and tribal prints, along with shiny metallics and black or grey scale transparency panels, the collection is an ode to the modern, urban woman. Charging the downtown Los Angeles streets guerrilla style with the BLS team was a blast. We’re definitely up for more on location lifestyle photography and are excited to see how BLS is incorporating the final images into their Instagram account. Check out our favorite selections from the shoot, below.