Branston unveils a new pulses range

The range will include Chick Peas in Masala, Chick Peas in Mediterranean Tomato, Soya Beans in Sweet Chilli and Soya Beans in Mediterranean Tomato

Sheraz Dar, head of marketing for Branston, said: “The beans market is currently in value growth (+5.8%) and worth pound;275m. As a result, the category demands exploration outside of baked beans and new product development tailored to the changing needs of the consumer – namely health and enjoyment.”

Both soya beans and chick peas are high in fibre and low in fat with associated health benefits.

There is also a pack redesign across the whole range, with silver for beans and gold for pasta. This is designed to optimise standout on the fixture.