What Kind of Man Ad from Apple

In the early 80s, Apple's advertising actually had little to do with selling features & definitely had little to do with establishing themselves against any...View More competitors. Their biggest task was convincing others that they should own a computer in the first place. At the time, people were first being introduced to the idea of owning a computer for everyday use. Previously, computers were associated with big corporations, tech geeks & really, for people who had a big enough budget to afford it. In this ad, Apple attempts to convince people that buying a computer is for intelligent people who want to be ahead of the curve & do tedious tasks more efficiently. Apple used acclaimed inventors like Henry Ford, Thomas Edison, and Ben Franklin to infuse humor & depict just how smart their machines are.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Get The Latest Swipes In Your Inbox.

Join the other 15,000+ savvy marketers & copywriters who get swipe updates.