It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

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mitú, the digital media company announced it has raised $27 million in Series C funding. The round brings in new investors AwesomenessTV, WPP Digital, and Verizon as well as existing investors, including Upfront Ventures. To date the company has raised $43 million in funding.

SendtoNews Video Inc. has teamed with the National Basketball Association (NBA) for the syndication of NBA highlights. SendtoNews will deliver daily highlights for the NBA, WNBA, and NBA D-League to its network of online sites for local newspapers, radio and television stations.

Littlstar, a global network dedicated to virtual reality and 360 video, announced the launch of its Apple TV app. The app, which the company says is the first to bring immersive content to the new Apple TV platform, gives users access to a wide range of 360 video from well-known brands.

The online video industry had a very impressive year. With YouTube's 400 hours of content uploaded every minute and Snapchat and Facebook's 4 billion video views per day (each!), digital video is only getting more popular. While individual milestones are important, so are the overarching trends in the online video industry as it moves forward.

Kaltura Inc., provider of a video technology platform, unveiled highlights from its latest State of Video in the Enterprise research study. The research looks at the value organizations place on video and demonstrates the importance of video communication skills for today's workforce. The survey also finds that employee-generated video content is expected to become an important business tool within the next three years.

SendtoNews announced that it has expanded its multi-faceted, multi-year agreement with MLB Advanced Media, LP ("MLBAM") to include exclusive distribution of local media specific syndication of Major League Baseball ("MLB") and Minor League Baseball ("MiLB") short-form digital video content beginning in 2016.

Reelio, a provider of leading influencer marketing and data driven platform, announced the launch of Reelio Cares, a new division connecting today's hottest digital stars with non­profits and corporate brands. Non­profit founder and entrepreneur, Ava Kelly, joins Reelio to serve as manager of this initiative.

hoopla digital unveiled support for Google Chromecast in the latest app update for Android, and iOS users in the U.S. and Canada. hoopla digital's support for Google Chromecast now connects the device with the service's Android and iOS apps. With the service update, featuring mirroring for enhanced user experience and navigation, public library cardholders can simply tap Google's Chromecast Cast button on a video title within the hoopla digital app to watch on their television at home.

With, Inc., developer of the Hang w/ (Hang with) live streaming social media platform and a developer of mobile applications for the Apple iOS and Android platforms, announced that it has released a powerful new update for the Hang w/ platform for Android. The update features an improvement of the Android video broadcasting capabilities, allowing users to enjoy improved connection stability as well as certain broadcast features that were previously unavailable for Android -- such as the ability to flip between the front-facing and rear-facing camera mid broadcast.

A new iteration of Forbidden's professional video editing software, Forscene, will be released on Nov. 24 and will be immediately available to all clients of the post-production platform. The functionality introduced in this release enables new Avid workflows and aims to increase efficiencies on multitrack productions. Forscene says many of the new features were requested by longtime client Princess Productions.

You can barely open up your web browser without the words "live streaming" smacking you in the face. Whether it's someone raving about Periscope or claiming you must be on Meerkat or risk missing out on the "next big thing," you're surrounded by the reality that is the live-streaming phenomenon of 2015.

Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say video generates conversions better than any other type of content, per survey data, sponsored by Vidyard, in Demand Metric's August 2014 report, "Video Content Marketing: Identifying Metrics & Measuring Impact." But with increasingly shorter audience attention spans, many content providers are veering away from extended play clips and relying more on short-form videos to build a customer base and push brands, products, and services.

LG Smart TV announced it will launch selected channels from Opera TV's portfolio in eight markets: the United Kingdom, France, Spain, Italy, Germany, USA, Mexico and Brazil. The first phase of the Opera TV launch will include up to 18 channels in each country with thousands of videos ranging from movies and TV series, music, sports, news, lifestyle, nature and travel. More channels will be added periodically, representing a significant opportunity for video content owners to reach LG's vast audiences.

In November Disney will launch a subscription service in Europe called DisneyLife. The service, which will allow users access to shows and movies that are not available through providers like Netflix, will come to other markets in 2016.

Tuesday was a big day for YouTube. It announced a subscription streaming service, as well as a music streaming app. The membership is called YouTube Red and costs $9.99 per month for desktop, Android, and $12.99 per month on iOS. Eventually it will include access to exclusive content, and features a "save" feature.

A picture may be worth a thousand words, but a video is worth significantly more. How much more? According to James McQuivey of Forrester Research, a 1-minute video is worth 1.8 million words. The big lesson here is that video matters-a lot. So much so that if you're not creating video already, you are missing out on big business opportunities.

Amazon Prime Instant Video already brings TV shows and movies to your connected devices on-demand, but now rumors are surfacing that suggest it may be thinking about launching its own online television service. According to Bloomberg, Amazon has reached out to networks like CBS and NBC about including the channels in Amazon's line-up.

With Apple's public release of the TVOS SDK, adjust announced that its mobile ad analytics and attribution tool has been expanded to support apps for the Apple TV. adjust says this is the first time a dedicated marketing analytics solution has been announced for smart TVs. adjust's offering for the Apple TV will allow app developers to analyze the aggregate behavior of users targeted by ad campaigns, using adjust technology embedded in their Apple TV apps.

Telestream, a provider of live streaming applications and video tools, is launching Gameshow, a new cross-platform application developed specifically to give game broadcasters new levels of production for their live streams. Available immediately, for as little as 25¢ a day, Gameshow lets game broadcasters easily set up and produce the highest quality streams, with beautiful graphic templates, dynamic editing, live switching, green screen technology, and built-in interactive widgets.

In the wake of the growth of native, in-feed, auto-play video, Opera Mediaworks and comScore have partnered on an industry-first study on the subject to better understand ad effectiveness of mobile-first video for native environments to help brands drive more impact with their creative. The study found that brands and agencies are seeing meaningful results from mobile-first, purpose-built video ad creative. But the results also led to creative best practices for high-level native mobile video.

Kaltura, a video technology provider, announced Kaltura OTT Now, an end-to-end OTT platform "in a box." Drawing on Kaltura's OTT TV platform, with modularity that enables customization and integration, OTT Now provides content owners, broadcasters, and service providers an entry point that incorporates the functionality required to launch OTT services in as little as two months.

Kaltura, a video technology provider, announced the launch of Kaltura MediaX including its flexible cloud DVR solution. Part of its OTT TV offering, according to Kaltura, MediaX is designed to enable pay-TV operators, content providers and broadcasters to quickly launch advanced cloud DVR services with the industry's broadest selection of monetization features. In addition to the cloud DVR solution, Kaltura MediaX will also provide customers with tools for content discovery and accessibility.

Squadeo is announcing at IBC in Amsterdam a hybrid player for PC that helps video service providers to overcome the technology silos created by companies like Google, Apple, and Microsoft on their browsers. The internet giants impose their streaming and DRM formats, and video service providers have no choice but to adapt when browser technology changes are announced.

In a blog post, Adobe announced the ability of Adobe Experience Manager (AEM) users to create shoppable video. According to the post, "This eliminates the costly developer time formerly required to produce shoppable or interactive videos, allowing marketers to deliver shoppable video at scale, driving more engagement and conversion from any device."

DVEO, a supplier to Telcos, cable TV, IPTV, and OTT operators, will introduce their multi-criteria targeted ad insertion platform at the International Broadcasting Convention (IBC) in Amsterdam, September 11-15. Designed for broadcasters and multi-screen pay-TV operators, the SPOTTER is DVEO's new multi-criteria advertising platform that uses content and viewer information to make decisions about the actual ads played out to any viewer. It combines content type, consumer profile, and geolocation data by mining multiple data bases in real time.