“We want to keep it small and special," he said. “Unlike many designers who have teams, Betsey actually designs the clothes. It’s been an interesting deal, because she really wants to design. I said we can get you some help, some assistants, but she didn’t want that.”

If Steve Madden's steady growth is any indication -- the brand will open eight new stores and launch a contemporary sportswear label in this quarter -- their business approach bodes well for Betsey.