Amsterdam: ISE and VR Days to cooperate

2017-08-28

Integrated Systems Events, the producers of the Integrated Systems Europe (ISE) exhibition, has announced the start of an official cooperation with the VR Days Europe festival which takes place in Amsterdam on 25-27 October 2017.

Besides Professional AV and Consumer Electronics Home Automation is one of the main topics of ISE exhibition

VR Days is a unique celebration of Virtual and Augmented content, creativity and production taking place in five different venues across the historic city of Amsterdam. Now in its third year, VR Days Europe 2017 - Where Realities Meet - will be comprised of a mix of events featuring a compelling range of keynotes, sessions, workshops and seminars. VR Days 2016 drew over 3,000 attendees. Integrated Systems Events will provide content, marketing and organisational support for VR Days Europe. In return, VR Days Europe will produce a new VR Days event at ISE 2018, specifically targeted towards ISE exhibitors and attendees.

For Integrated Systems Events, the agreement with VR Days forms part of its strategic commitment to develop complementary, cutting-edge technology and business events to sit alongside the annual four-day Integrated Systems Europe exhibition. Integrated Systems Events also produces the DSS series of international conferences and the SmartBuilding Conference.

VR Days Europe Festival Director Benjamin de Wit commented: “Our mission is to unite the VR and AR communities, to inspire creative minds and to drive business forward. I am delighted that we are working with ISE as we complement one another perfectly. Together we are confident that we can develop the event and the brand. A number of the vertical market sectors we cover are extremely relevant for the AV market-place. There is the potential for a great deal of synergy.”

Integrated Systems Europe, is the best-attended AV trade show anywhere in the world, attracting over 73,000 attendees and almost 1,200 exhibitors to its Amsterdam location every February. Next Integrated Systems Europe will take place from 6-9 February 2018.

VR Days is a foundation based in Amsterdam, The Netherlands. Its mission is to bring together the international Virtual and Augmented reality communities to further develop creativity, collaboration and commerce. Launched in 2015 its annual VR Days Europe Festival in Amsterdam brings together leading exponents of VR, AR and MR at five events, in five different locations around the city.