Lash Fary, CEO of marketing firm Distinctive Assets, is the guy who decides what goes into the award show "swag bags" -- one of the most coveted product placements in entertainment.

Below, Fary discusses in a Fox TV interview how he makes a decision and what's included in this year's high-profile gift bag for Oscar nominees, which includes a range of items from $10K Australian vacations and $5K beauty products to $4 bottles of Windex: