If you want your business to grow and attract the right clients, professional business branding is the answer…

Here’s the deal:

Yes, branding costs money. But it’s an investment, not a business expense.

In much the same way as you would create a business plan and seek professional advice to help grow and improve your business, professional branding will serve to strengthen it still further.

Branding should be planned. It should be part of your business strategy. And it should never be done on the cheap.

Why?

You can’t market your way out of poor branding.

It doesn’t matter how much money you throw into marketing further down the line, every penny of it will be wasted if your logo, website and overall branding are inconsistent and notably unprofessional.

Before you start shining spotlights on your small business, you need to have a considered, consistent and compelling brand to convert prospects into paying clients immediately.

‘Saving money’ on professional small business branding will actually cost you money. It’s true. It may sound backward, but it’s true.

Amateur branding can have an adverse effect on your business. Sure, it saves you money in the short term, but you’ll soon start to see the true cost:

The immediate impression made by the appearance of your business can be just as or more important to your customers than the products or service you’re selling. So you have to get it right.

But now you may be wondering:

How do I know for sure that branding provides a return-on-investment?

OK, so if you’ve ever bought a coffee or even bottled water from a premium supplier like Starbucks, then you’ll be (somewhat painfully) aware of just how powerful branding can be, and the effect it can have on pricing.

But here’s the rub:

Not all ROI is tangible, and this is where branding often gets tossed into the ‘expenses’ pile rather than the investment pile. But the benefits of branding are there, even if they’re not visible on your analytics dashboard.