I had the chance to work with my boy and fellow pioneer Nipsey Hussle on his #Proud2Pay $100 album release last year and I have to say, we made history! The whole idea was to create a premium product with real value rather than selling the customer hype. And we believed that once you do that the customer will be #Proud2Pay a premium price for it, and sure enough they did. We sold 1,000 hard copy albums that night at $100 and merch! Check it out below...