Google also increased steadily, although not as significantly as Facebook.

You make us extremely curious. Did Google and Facebook get bigger? Did they multiply? Or is it something more subtle that ‘increased’?

There’s a magic phrase you can use in IELTS Task 1 writing that will help you to make yourself clear:

in terms of

One more time:

in terms of

One mo, one more time:

in terms of

Google also increased steadily in terms of the number of users, although not as significantly as Facebook.

How to use it?

in terms of + the statistical unit being described

(In IELTS Task 1 writing the statistical units are usually given on the x and y axes of a graph, or somewhere close to a chart or table).

‘In terms of‘ is a lexical phrase in which all three words collocate strongly. In terms of IELTS vocabulary this is high band territory! And since it makes your writing clearer, your scores for Task Achievement (TA) and also for Coherence and Cohesion (CC) will also increase!