Nandan Nilekani commits $200,000 into The /Nudge Foundation

The non-profit plans to scale up through a franchisee model, where anyone, an individual or an NGO could set up a gurukul and leverage The /Nudge's content, delivery and placement services.Vikas SN | Updated: September 10, 2015, 16:48 IST

नंदन निलेकणिInfosys co-founder and former UIDAI chairman Nandan Nilekani has committed $200,000 investment into The /Nudge Foundation, a non-profit launched by former InMobi executive Atul Sathija in July this year.

This announcement was made by Gurpreet Singh, President-Asia, GWC at the ongoing Global Mobile Internet Conference (GMIC) in Bengaluru. GWC which organizes the tech conference series has also committed $50,000 to the foundation, Singh added.

Update: The /Nudge foundation has informed that it has also received $75,000 from InMobi and $40,000 from Paytm at the event's fundraiser.

"The solution for alleviating poverty is sitting in these skills, not in hard skills," Satija had earlier told ET, adding that about 75% of the program focus will be on on life-skills such as personality development, financial management, social employability, literacy, among others, after which they are given a job.

The non-profit plans to scale up through a franchisee model, where anyone, an individual or an NGO could set up a gurukul and leverage The /Nudge's content, delivery and placement services.

InMobi's co-founder Naveen Tewari and CFO Manish Dugar, Pramath Raj Sinha, founding dean of Indian School of Business, Xiaomi's Hugo Barra, Paytm's Vijay Shekar Sharma and WhatsApp's vice president Neeraj Arora are on the board and advisory members of The /Nudge.