Summer Rayne Oakes among judges for vudeo contest

New York
and Wellington, June 12 (JY&A Media) Lucire US editor Summer
Rayne Oakes and publisher Jack Yan have each been asked to
judge international competitions in the month ahead,
emphasizing the fashion magazine’s global commitment to
new talent and the environment. Ms Oakes, who appeared
in a Vanity Fair spread in May, will co-judge the
MSN–Treehugger Live Earth video contest in the United
States, while Mr Yan is one of the judges for New
Zealand’s biggest modelling competition, Cadbury Dream
Model Search ’07.

The Live Earth video contest asks
entrants to make a one- to two-minute short which answers,
‘What are you doing in your own backyard to fight climate
change?’ The deadline is June 23, with videos to be
submitted via Soapbox at MSN Video. Winners will get to
go to the Live Earth concerts on July 7 at Wembley Stadium,
with flights and accommodation taken care of.

Ms
Oakes’ fellow judges are Daryl Hannah, Woody Harrelson, Dr
David Suzuki, Josh Lucas, Hunter Lovins, Judith Helfand,
Q’Orianka Kilchier, Simran Sethi, George Spyros and
Rachel McAdams. ‘The best thing that someone in “the
establishment” can do,’ says Mr Yan, ‘is to help
those who are outsiders get the recognition they deserve.

‘While I believe Lucire will always be a little
antiestablishment, we’re proud to help raise the profile
of deserving individuals, especially when they share our
own causes. ‘At least I know we are not paying mere
lip service. Lucire does not need one-off “green
issues”. We are green, and have been for years.’

Lucire was named as the United Nations Environment
Programme’s first fashion industry partner in 2003 and
has maintained a strong and regular commitment to the
environment and ethical manufacture since. Ms Oakes’
‘Behind the Label’ editorials have featured in the
magazine regularly. Live Earth was originally announced
by former US vice-president Al Gore.

About
Lucire Lucire, the global fashion magazine (www.lucire.com),
started on the web in 1997. In October 2004, it became the
first magazine in its sector to extend its brand into a
print magazine. By May 2005, it became the first web
magazine to spawn two national print editions. Lucire became
the first fashion industry partner of the United Nations
Environment Programme (UNEP, www.unep.org). It is
headquartered in Wellington, New Zealand and published by
Lucire LLC. For print edition information, see .>.

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