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The Power of Mobile Marketing

Mar 17, 2014

Take a minute and look at the world around you. How many devices do you see? Whether you are in your office or sitting at a coffee shop, chances are that almost everyone around you has a mobile device in front of them or in their hand. Maybe you are reading this article on a mobile device. The point is, mobile is already huge, and still growing. It’s a prominent part of most people’s lives – which makes it an essential marketing tool.

Top 3 reasons you should be using mobile marketing:

1. To make purchasing easy – It used to be that if you wanted something, you had to hunt for it. You started at the nearest store; if that store didn’t have what you were looking for you went to the next, and the next, and so on until you found what you were looking for. Then came the Internet and ecommerce, where “the hunt” was on your computer. Visit a few sites, find what you’re looking for, type in your credit card information, and within a few days the item would show up at your door.

Now, you can make purchases directly from your mobile device (like a smartphone or tablet). That means no matter where you are or what you are doing you can purchase just about anything right from your phone. A recent survey by Rackspace found that owning a mobile device increased impulse purchasing habits for 17 percent of respondents. For 71 percent of respondents, that increase in spending is due to fact that making purchases via smartphones and tablets is so simple.

What does that mean for you? It means that even if you don’t have an ecommerce website, having your information easily accessible by mobile device is key; and not having it could be a big turn-off to customers who have become used to anytime, anywhere access.

2. To be more engaged – In combination with direct mail, mobile marketing gives you the ability to cater to all different types of customers – the ones who use their mobile device 80% of the time to the customers whose mobile phone is still the size of a shoe. It also enables you to reach any given individual in many different ways. For example, if you send out a mailer with your contact information and a QR code, you are giving the recipient an option as to how they want to receive the information you are offering. After you send the mailer you can send a follow up email – yet another option.

3. To improve customer service – People want simplicity, plain and simple. If you make it too difficult for customers to reach you or make a purchase, you will lose them. Mobile makes it simple and seamless. For example, let’s say your customer, Jenny, follows you on social media and sees that you are having a huge sale. With one click she’s on your mobile website (or desktop website) where she can see everything you have on sale. And print out a map to your store.

Or say you send out a mailer with a QR code that links directly to your mobile website. All the recipient has to do is scan the code with their smartphone and they are immediately taken to your website. From your website they can access your social media sites and contact you via email or phone. Maybe one of your customers is having a problem with your product or service and they need to contact you for help. The easier it is for them to do that, the more likely they are to remain loyal.

Many people assume that creating a mobile website and mobile marketing plan is extremely difficult. However, with Click2Mail, it’s so simple that anyone can do it. Using our system you can create an attractive and easy to use mobile website – or let us create it for you. In only a few small steps you could be reaching your customers on a whole new level! For more information visit Click2Mail.com.