Category: Analyst Relations

I'm very excited to be returning to the industry analyst business full time with 451 Research, the company I co-founded 15 years ago. I've spent just over three years away, running product marketing in the eDiscovery software business and more recently, running my own consulting business. I've rejoined as research VP for software. That somewhat bland… Continue reading Why now is a great time to rejoin the analyst business→

I participated in a great webinar this week entitled 'Practical considerations when buying eDiscovery software.' As the name suggests, the emphasis was on giving attendees practical advice. I've never purchased eDiscovery software but I've been on the other side of the equation; involved in selling and marketing it at Recommind and am familiar with all the… Continue reading Choosing the eDiscovery vendor that’s right for you→

I had the privilege of opening the Analyst Relations Forum in London last week, attended by a diverse group of analyst relations (AR) professionals from Europe and the US. Duncan Chapple neatly summarised my keynote, just minutes after I'd finished giving it; he's a good example of that rule of thumb that says to be a good blogger you need… Continue reading An Analyst Relations Forum of practical ideas→

It’s interesting times in the world of technology industry analysts and their counterparts at technology vendors, the analyst relations (AR) professionals. Selling analyst research can be a challenging business. We have a market leader in Gartner, with almost a thousand analysts looking at almost every corner of the market. Its perennial competitors Forrester and IDC - like… Continue reading Analyst Relations from all angles→