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Like many IT professionals, Yusuf Motiwala travelled a lot. He had worked with Hughes Network Systems and Lucent Technologies in the US, Texas Instruments in India, and then did some consulting roles. All of that involved travel.

To stay in touch with his family in India, he would either use Skype or a calling card. His father was a doctor and knew how to use the computer. He was comfortable with browsers, but not with downloads and installations that applications like Skype required.

"One day my father asked me, how come with all the technology, it's not easy for us to call you directly from the browser just like we send you an email from the browser?" That simple thought stuck to Motiwala's mind.

He had always had an urge to do something of his own. In his second year of engineering at the university of Pune in 1992, he was once sitting with some final year roommates who were trying to solve an electronics circuit problem. They needed to solve it quickly, but couldn't. Motiwala asked to see it. Reluctantly, they showed it to the second year "baccha". He solved it. Then followed a host of others seeking his help. "One day a kirana store guy's son, who I knew and who was studying in an engineering college, suggested I start charging for such work. He also started getting me projects."

From his hostel room, he built hardware and did the complex mathematics involved in firmware (the small programs that sit on chips that internally control various electronic devices) for companies in Pune. "Earned pretty good money. Could buy Woodland shoes and Rayban glasses at that time."

But soon after his graduation, he went on to do a Masters from IIT-Bombay, and then joined Hughes. The entrepreneurship spirit that was ignited in Pune was re-ignited strongly when his father asked about a browser-based voice application.

He looked around and found nobody was doing it. "One company was talking about a browser-based application, but it had no implementation." In October 2007, with Rs 5 lakh of his own money, Motiwala set up TringMe in Bangalore and brought all his technology experience to build a prototype. It required no downloads or installations. People just needed to open a browser, log in and start talking.

His target was to sell the application to enterprises, but since he did not have money to do any significant marketing, he allowed people at large to try it out. The strategy worked. TringMe's app got good international publicity.

Motiwala's idea was to open up the app technology (or what are called application programming interfaces) to all so that anybody could integrate the voice application into their browsers. He would handle the backend network, technology and data centre, and charge for each minute of call that passed through the system.

So he also focused on making the application programming simple, so that people with even low technical expertise could do the browser integration work. He created the voice app using the programming language PHP. "We literally created VoicePHP. It requires very few lines of code. Earlier people tried voice on XML that required a lot of expertise," Motiwala says.