Cimone Key Creative Studio - Sally Beauty / Texture ID

Challenge:Texture ID specializes in hair care solutions specifically crafted for wavy to coily hair types (Type 2 to Type 4). Texture ID is an elaborate formula of rich oils, natural humectants, and strengthening proteins to help seal hair cuticles and impart intense moisture and curl definition. A crossover brand and label design was desired that speaks to salon, professional service providers and in-store retail consumers.

Solution:CK Creative Studio designed a line that spoke to both the salon professionals extending services and the consumers who can do it themselves. A detailed, hair chart showing off a custom, sleek design produced in-house has been circulating throughout the multicultural hair community as a general reference for anyone in the business. From product manufacturer, to service provider, to consumer all are beneficiaries of this project.