As if the party, DJ, libations, and gifts were not enough, HAH also treated its guests to the premier of its launch video (aptly entitled, Le Premiere) by projecting it in dramatic fashion against the wall of Ocho’s neighboring building. And – even more – to close out this “HAH-T” party to remember, Swimsuit Issue (a New York-based band fronted by Miles Garber, David Gagliardi, and Lucas Marshall) treated the crowd to a rocking performance featuring songs from its forthcoming album.

Hot-As-Hell Party Pic

HAH was born out of a desire for a simplistic MORE – more sensibility, more sustainability, and more attainability in the designer market. A movement, a lifestyle, and a brand, Hot-As-Hell is raising the bar in elevated apparel.