Paradox Marketing Blog

Topic For: prospects

We spoke previously about researching a prospect being the key difference between a sales call being a cold call or a warmer call. That is all very well of course, but where are you supposed to find the time ...

Cold calling can be one of the most annoying things in the world, particularly for a business owner. When that phone rings and you don’t know the number, you can’t just ignore it. The amount of inte...