Together with siblings Carlo, Giuliana and Gilberto (see all), formed Benetton Group in 1965. Now chairman of the $2.3 billion (sales) clothing company, which sells its United Colors of Benetton, Sisley, Playlife and Killer Loop brands at 5,000 stores in 120 countries. The family also owns Autostrade, which is merging with Spain's Albertis to become the world's largest toll road company, and Autogrill restaurants, which serve 800 million customers each year on highways and in airports in 31 countries. Luciano ran Benetton Group for 40 years. Son Alessandro, a former Goldman Sachs analyst, is now co-vice president and a potential heir apparent, particularly after the recent departures of Benetton's chief executive and chief financial officer, both non-family members.