Advanced public sector social media workshop

It’s been a while since I last ran a public sector social media workshop in the UK, so I’m pleased to be heading up to Glasgow this April to run an advanced public sector social media workshop.

I’ve put together this workshop to build on previous public sector workshops I’ve facilitated. It explores some of the most important topics in social media in the public sector and will be as practical and hands-on as possible – to make sure everyone comes away benefitting as much as possible from the day.

As usual the workshop is being managed by Nick Hill at Public Sector Forums, so for bookings and more information about the venue, email nick@publicsectorforums.co.uk or call him on 07816 830221.

The workshop cost is £200 plus VAT if you book before 18 February, or £250 plus VAT afterwards. It takes place on 6 April 2011 at the Thistle Hotel in Glasgow.

If you’re interested in attending this workshop in other locations, get in touch with Nick using the details above as we are planning other venues later in the year.

The draft workshop programme will include:

Mastering the essentials for successful public sector social media strategy and implementation

Managing social media use within the organisation – mitigating risk and striking the personal/professional balance

Stakeholder engagement – developing a business case to ensure social media can be used as part of the communications mix

Monitoring and auditing – Effective social media listening

Conducting a social media audit as a basis for developing an integrated offline/online communications strategy that incorporates social media

Focus on Facebook and Twitter within an integrated communications and marketing mix

Engaging and consulting – Incorporating social media into policy development and service delivery processes

Social media relations – Managing outrage and other responses

Handling the social media reputation firestorm – the good, the bad and the ugly