The ad campaign for Quaker Oats+Milk has been conceptualised by JWTETBrandEquity | July 15, 2017, 08:00 IST

PepsiCo India has released a new ad film to promote Quaker Oats+Milk, a unique grain-dairy beverage that blends the goodness of milk with the advantages of fibre and oats. The new film, featuring the brand ambassador and co-creator of Quaker Oats+Milk, Sachin Tendulkar, showcases the relevance of this on-the-go nutritious solution for young Indians leading a rushed lifestyle, and yet striving to ‘win everyday’.

Watch the spot:

The new Quaker Oats+Milk film showcases a glimpse into the life of young, first jobbers through the eyes of the master blaster himself. Taking a cue from their busy lifestyles, the film is set in a metro train, where Sachin watches millennials start their day. He not only observes the rush they are in, but also recognizes their determination to achieve their dreams. Sachin then talks about the benefits of Quaker Oats+Milk as the perfect start to the day, ensuring they take a step forward each day towards their goals – “Har din jeet ki ore”.

Speaking about the new TVC, Deepika Warrier, vice president - nutrition, PepsiCo India, says, “Co-creating Quaker Oats+Milk with an icon like Sachin Tendulkar has been a great experience. His inputs helped us understand the everyday nutrition needs of young, time-pressed Indians, who are striving to realise their dreams. Together, we were able to create a winning product that provides a nutritious start to the day so that these young people can make each day count. This is what the film also aims to convey, with Sachin playing the role of a mentor impressing upon the importance of having a good start to the day, and how one needs to go the extra mile each day to achieve success.”

Varun Channa, managing partner, JWT said, “Sachin has been an icon for the youth both for his sustained high performance on the field over the years, and for the rigor he puts in to prepare for it. Casting him as a mentor is a first and we do believe it will help communicate with the first jobbers the benefits of Quakers Oats + Milk and why taking small steps for their health everyday is essential to achieve their dreams. Working with Sachin was a pleasure and Piplu ensured we captured the other side of Sachin in a refreshing and memorable manner.”