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Analytics

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.

The most common application of analytics is to business data in order to describe, predict and improve business performance. Specifically, arenas within analytics include enterprise decision management, retail analytics, marketing and web analytics, predictive science, credit risk analysis, and fraud analytics. Since analytics can require extensive computation (See Big Data), the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics.

Analytics is a two-sided coin. On one side, it uses descriptive and predictive models to gain valuable knowledge from data - data analysis. On the other...

Twitter is on a roll when it comes to advertising. In the past year, it's shown it's serious about offering marketers the options and analytics they need - even if it means becoming more like Facebook. HowAboutWe says the changes are paying off. HowA...

The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward, from ...

If you own or manage a website, you probably refer to analytics to track performance, and help you strategize. It may surprise you, however, that 61.5% of all web traffic around the world comes from bots -- both good and bad. According to a recent re...

The Seattle Seahawks weren't the only champions celebrating victory this past Sunday -- several advertisers also brought home a win. With millions of eyeballs tuned to the big screen on game day, Super Bowl Sunday is the mecca of television advertisi...

Adobe Digital Index research indicates record playoff audiences and surging social media buzz, suggesting Super Bowl XLVIII viewership is poised to capture the title of the U.S.'s largest television audience broadcast of all time. What’s more, Fox Sp...

Time is money. Time is the enemy. Time is on your side. We talk a lot about time, but the one thing we definitively know about time is there's never enough. For a marketer, that means you're going to have to work hard to get a minute or two from a co...

Finding out where your website visitors are coming from is as foundational to the Internet as the link itself. But as marketers begin to invest more dollars into social media marketing and paid ads on various platforms, from Facebook to Twitter to St...

On the Internet, a high bounce rate is the kiss of death -- and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web...

Quora is hoping to attract more content creators by giving them an inside look at traffic to their posts. The question-and-answer service announced a new analytics tool Tuesday that enables its writers to monitor the number of views, upvotes (Quora's...

LinkedIn added analytic support to Company Pages Wednesday, giving businesses the opportunity to track how content shared on LinkedIn performs. Starting Wednesday companies can use analytics to find out which of their LinkedIn posts are driving the m...

In November, Tumblr announced that it would finally give marketers access to analytics via a partnership with Union Metrics. The product proved pretty costly, however, with plans beginning at $500 per month. On Thursday, Union Metrics announced it wi...

Drivers may soon spend less time stuck in a traffic jam thanks to groundbreaking technology developed by IBM, the company announced Wednesday. Researchers at the tech giant teamed up with Lyon, France to build a system that helps traffic operators at...

PageLever, which provides analytics tools for brands with Facebook Pages, has introduced a new tool that lets you visualize user engagement on those Pages in real time. Such data is updated by Facebook every 15 minutes or so, but only as raw data. Pa...

As we transition into autumn, it seems everything about Pinterest is changing -- well, the content, that is. A month ago, we were repinning photos of popsicles and beach blankets. Now, we're cozying up to apple cider and snuggly scarves. SEE ALSO: To...

Data is having a moment. Analytics are sexier than ever before, and metrics are drive decision-making and thus, boosting revenue. Not surprisingly, there are lots of data tools out there to parse your referral traffic, pageviews, time on page and mor...

Two years after launch, Bloomberg Sports is rapidly expanding its offering of data-driven technology tools, signaling the growing demand for advanced analytics by fans and teams alike as the digital capability to deliver such content matures. The com...

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Small businesses are past the fact that they need to use social media. Cus...

Startup GoPollGo has become the first polling company to integrate with Twitter's newly launched expanded tweets feature. Now entire polls can be viewed in the details of Tweets. "Before, you tweeted out a question and didn't have space for all possi...

According to various reports and studies, Pinterest is driving a serious amount of traffic. It's an exciting tool, not just for connected consumers, but for businesses of all shapes and sizes. Analyzing how well your content is doing on social media ...

If you use email as a marketing tool, but don't have a ton of money to invest in design and analytics, BrandMyMail offers a way to send out professional-looking messages as well as capture open stats and click rates. The service, which lets you creat...

The Leaders in Digital Series is supported by Samsung. Follow Samsung USA on Google+ and Twitter, and like them on Facebook. As the CEO of Digital at Nielsen, Jonathan Carson has as a unique vantage point into the world’s biggest trends in technology...

Facebook plans to roll out analytics that will for the first time give Page administrators visibility about real-time activity on the site. The addition to Pages Insights is expected to roll out over the next few weeks, a rep from the company says. T...

Dan Kimball is the Chief Marketing Officer of Kontagent, and an advisory board member for AppNation. Follow Dan on Twitter at @dmkimball05. One of my company's clients, the CEO of a top social and mobile game publisher, recently commented: “When you’...

Motorola, Twitter and OLED display technology ruled on Wednesday at CES 2012. Microsoft still has the largest share of overall tweets tagged #CES, but its grip on the conversation slipped again on the expo week's third day. And Mashable became Wednes...

YouTube has replaced Insight, a tool that let users see detailed stats about their videos, with Analytics, which offers even more in-depth reports and stats. Located at youtube.com/analytics, Analytics gives registered YouTube users all the data from...

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In the past several years, businesses large and small have come to realize...

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