Named for the date when the first photo was snapped with a cell phone—June 11, 1997—the conference features a week of juried exhibits, workshops, photo walks, panels and prizes and takes place this year at the Soho Gallery for Digital Art, 138 Sullivan Street, New York, February 17-23.

On a panel titled “Whistle While You Snap: Instagrammers Getting Paid” (Friday, February 22, 2 p.m.), I’ll join Brian DeFeo of The Mobile Media Lab, Tim Young of Tim Young Studio, and Adrian Salamunovic of CanvasPop in conversation with iPhoneographer, Instagrammer and travel blogger extraordinaire Kirsten Alana.

For my part, I am thrilled to be grilled by Kirsten on how my 15K following on Instagram helped to sell a few copies of my award-winning debut novel, Beatitude.

Photos to follow, of course! In the meantime, be sure to follow Kirsten on Instagram, @kirstenalana, and the awesome Johnny Manhattan, @artboy11211, who generously provided the photo of Kirsten and me at The W Hotel from his fantastic IG feed.