Tasteful to a fault

The new Rolls-Royce Wraith was just introduced in Geneva. You can have any color combination you want, so long as it’s tasteful – specifically one of our 20 choices.

Yes, those are yellow seats

Contrast that with building a Phantom, where, as long as you’re paying for it, anything goes. Dragon logos and a custom name? Check. Custom Ferrari paint and dragon pinstripes? Check. “Screw wood. Give me carbon fiber, like on myEnzo“? Sir, we’ll just need to have you add a couple of houses in the suburbs. Sign here.