Brand View Launches New Global Price Tracking Capability

The release of Brand View OnSite 2 is revolutionising the pricing
landscape by enabling retailers and manufacturers to review how their
products’ pricing and promotion compares against competing stores while
browsing both on their own website or a competitor’s.

“Brand View OnSite 2 looks to be a real game-changer: it increases both
the real-time relevance and usability of Brand View’s data and
analytics”

"We are excited to launch this industry-leading pricing analysis
capability to the global market. Brand View OnSite 2 is the culmination
of disruptive technologies like advanced machine learning, big data, and
automated product matching at an unprecedented scale, which are playing
a key role to those who administer price and promotion strategies
throughout the retail industry on an international level," says Daniel
Burton, Founder of Brand View.

Brand View OnSite 2 integrates the company's market-leading price and
promotions data and analytics into one, easy-to-use browser extension,
delivering seamless access to product pricing and promotional data. The
product also includes powerful features such as immediate access to
pricing history and the ability to evaluate a retailer’s shelf page in
terms of price, product position, product name and price
competitiveness, that provide real-time insights on competitor pricing
and promotional activity.

"Brand View OnSite 2 looks to be a real game-changer: it increases both
the real-time relevance and usability of Brand View’s data and
analytics," said Chris Perry, Director of eCommerce at WellPet, and
Brand View Global Advisory Board member. “Both retail and brand pricing
teams will now have simple and immediate access to price and promotion
data actually presented to them at the digital shelf, making it easier
for them to benchmark competitor activity and quickly react. The
instantaneous visibility of pricing in the market that Brand View OnSite
2 offers makes the data integral to your day-to-day workflow. I can’t
wait to see how they evolve and apply this lens to the other data they
provide.”

We enable our clients, retailers and suppliers, to measure and manage
their price position and nutritional proposition, communicate this to
shoppers, increase their digital presence and ecommerce performance.

Trusted by the biggest names in the industry, Brand View’s easy to use,
powerful analytics give clients an unparalleled insight into the
competitor landscape.

Seamless coverage of online and bricks and mortar stores – including
European, North American, Chinese, Australian and South American markets.