Why would you assume that?
Any worthwhile headline writer would go with that.

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Um, not in a million years. It's the one you laugh with your desk buddies about, to get it out of your system. Then you write a usable hed.

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I think it depends on what kind of publication you're at. If you're the New York Post or a college paper, then definitely. I could see where a stodgier place would never run it (NYT), and I imagine it wouldn't fly in some areas of the country.