Hip Hop Single Sales: Kendrick Lamar Debuts At #1

Kendrick Lamar shook up the Hip Hop world with his single “Humble” and the release his latest studio album, DAMN, has put the industry under its spell. The single had the highest Billboard Hot 100 Hip Hop debut since 2010.

The track also debuted at #1 on the Billboard Digital Genre R&B/Hip-Hop charts for the week ending April 6, while Bruno Mars and The Weeknd continue to duke it out over the next two spots with their long-lasting presence.

Kendrick Lamar’s “Humble” Goes #1

Although TDE’s biggest star didn’t exactly go as avant-garde as he did with his last album, it appears that fans are appreciating the straight-forward approach from the Compton lyricist.

Mike WiLL Made-It’s swirling track was a far more conventional choice than expected but it has managed to connect with fans even though some the lyrics caused a mild bout controversy over respectability politics. Over 111,000 listeners put their dollars behind the song, but it remains to be seen if it will have staying power beyond the week.

Bruno Mars Gets Knocked Down A Peg To #2

Bruno Mars’ fun, sugar-sweet single “That’s What I Like” has been booming on the charts for 20 weeks now and has sold over 726,000 copies so far. The Hawaiian crooner’s “24K Magic” title track single from his latest studio album is also resting comfortably in the Top 10 at #6, selling an impressive 1,376,934 copies overall.

The Weeknd Hangs Around For Second Week At #3

The Weeknd’s “I Feel It Coming” is another 20-week workhorse that won’t quit, with fans still throwing their support behind the Daft Punk-assisted single. Future’s “Mask Off” is creeping up on The Weeknd at #4, and Kyle’s “iSPY” swaps spots with Future Hendrix at #5. Big Sean’s “Bounce Back” made a big leap from #14 last week to #9 this week despite 23 weeks on the charts, and Drake’s “Passionfruit” has been holding at #7 for the past three weeks.