The interior design concept revolves around a powerful contrast: concrete versus technology. Thus, the design proposal had to fit a very functional environment with cutting edge professional equipment.

“All gyms into one” concept focuses at metropolitan young people and plays with their senses through light, sound and temperature. This dynamic atmosphere is linked to the training classes and aims to improve exercises results.

Studio Ginger’s job was to design a new fit-out that would place product centre stage, attract more foot traffic and increase sales. On a purely retail level, the designers’ response has been transformative.

Whereas traditionally gyms have pursued a more neutral or even aseptic atmosphere, our proposal follows a contemporary spirit of uniqueness and simplicity by acknowledging the less pristine and natural side of things. Where old or even decay doesn’t imply outdated but quite the contrary, an opportunity to find distinctiveness.

Sound absorbing ceiling curved panels, inspired by the sound waves, penetrate into the hairdressing salon and often come down to the floor giving more privacy in the stations. A vertical garden acts as a focal feature while separating the environments. The use of natural woods, marbles and warm colors complete the look, converting the 870sqm in a unique and relaxing retreat.

Each space is designed so that the training session is a true experience where the immersion is total. In the «Force» room, the atmosphere is dark, the materials resume the codes of the industrial or docks areas. The lighting is concentrated on the machines while in the room “Mobility” the atmosphere is relax with the use of oak or anatomical patterns.

The same brass is used for the lights that are custom made to fit the space and within shelfs and counter top of the lobby. Concrete for which DAS-studio has a particular affection, was used to cast the front desk.

The materials and the light that surround them contribute to the sense of calm. Server and served spaces form an architectural and aesthetic continuum where the warmth of the wood contrasts with the nakedness and apparent coldness of other materials.

One of the main challenges was to specifically target and communicate with Chinese customers whilst maintaining a western brand image. This approach was fundamental in the redesign of the Cooper logo, brand idenitity and Cooper centre concept.

The gym’s current situation is a glass box. Transparent glass creates an open illusion, but is actually a cell which we want to break. We see WoW Lab as a complex system that grows, it needs to break through its own boundaries.

THE BODY RIDE has a wide variety of the latest training machines such as “Skillmill” and the completely private shower rooms with various bath amenities, producing the atmosphere of a high-end private gym.

The new dynamic structure has been constructed on a roof of an already existing building. “Clube 39” includes offices and the universal transformable space, which joins restaurant, training center, conference hall, museum and open terrace facing training fields.

The architects introduced dome-shaped roofs to bring plenty of natural light into the space. Thin light-filled slits emphasise the shape of the wells as they extend upwards. The floors below these natural spotlights are treated with beige resin, which changes into a deep orange towards the room’s borders and corners. The intention of the rough gradient is to increase the day light effect.