Sony Introduces World's First Curved Screen LED Television

Sony Electronics - 09/04/2013

NEW YORK, Sept. 4, 2013 /PRNewswire/ -- Today Sony introduced the world's first curved screen LED television, model KDL-65S990A. Available in October at Sony Stores and select electronics retailers nationwide for $3,999.99, the KDL-65S990A provides an all-in-one cinematic experience for the home, combining a subtly curved visual panel with Sony's acclaimed TRILUMINOS® Display color system for accurate, deep, vibrant colors, and a powerful angled surround sound speaker system to complete the home theater like never before.

"Sony has a storied history of innovation, particularly in the television category," said Mike Lucas, senior vice president of Sony Electronics Home Entertainment & Sound division. "The gentle curve of this television borrows from the screen technology found in movie theaters, and provides an immersive experience that makes viewers feel as if they are truly part of the action and in the moment of the scene they are watching."

A new cinematic experience evolves in the living roomThe unique curved screen of the Sony KDL-65S990A creates a new way for viewers to experience their favorite movies, sporting events, television programming and video games. The edge-to-edge curved construction is engineered to provide a greater sense of the picture's depth of feel, and allows for a wider viewing angle so there is not a bad seat in the house.

Color has never been so realThe KDL-65S990A features TRILUMINOS® Display, a color technology unique to Sony, and creates incredibly true, natural shades of colors – just the way directors, cinematographers and producers want viewers to see them. Hard-to-reproduce reds, greens and blues are displayed beautifully, so landscapes and seascapes look more vivid, richer and more intense. Faces look better, too, with satisfyingly natural skin tones. It's all thanks to a new-generation TV panel that makes colors pure and more distinct; giving images a heightened texture and a true, life-like feel to everything you watch.

New ways to use your TV with Smart ConnectThe KDL-65S990A also incorporates Smart Connect, Sony's solution for enhancing cross-device connectivity between BRAVIA® televisions and smartphones or tablets (Android™/iOS). With consumers increasingly using smartphones to take pictures and tablet devices to surf the web, Sony has developed new features such as One-Touch Mirroring and the TV SideView™ app to allow users to enjoy sharing and browsing experiences on their large screen TVs.

By briefly touching an NFC-capable phone to the One Touch remote control, users can instantly establish a simple wireless connection with the TV allowing them to view the content on their smartphone's screen on their BRAVIA® television.

TV SideView is an app allowing individuals to use their smartphone or tablet (Android/iOS) and Sony VAIO® (Windows8) as a second screen to increase their enjoyment while watching TV. The application will allow viewers to explore a variety of content from social networks like Facebook and effortlessly control BRAVIA television, as well as learn more about the movies and shows being watched.