Houston Sports Radio Ratings

After a sluggish reaction the last couple of months, we’re actually on time this week with a report on the Nielsen Audio ratings for Houston radio for the period March 26-April 22.

As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54, which is the key demographic for sports radio. KILT (610 AM) is down a few tenths, KBME (790 AM) is even with March, and KFNC (97.5 FM) is up. All three are up from a year ago.

Station April March April 2014

KILT (610 AM) 2.9 (15th) 3.3 (12th) 2.6 (T14th)

KBME (790 AM) 2.3 (18th) 2.3 (20th) 2.1 (T18th)

KFNC (97.5 FM) 1.9 (T21st) 1.5 (24th) 1.2 (24th)

No change in the pecking order in weekday morning drive time (6-10 a.m.). KFNC was the only station with month-to-month growth. KILT is down significantly from a year ago.

Station April March April 2014

KBME (610 AM) 4.2 (7th) 4.2 (7th) 4.6 (5th)

KILT (790 AM) 2.5 (12th) 3.1 (13th) 3.7 (10th)

KFNC (97.5 FM) 2.1 (T17th) 1.7 (21st) 1.6 (21st)

KGOW (1560 AM) 0.6 (T29th) N/A 0.3 (T32nd)

KILT still leads in middays (10 a.m.-3 p.m.), but KFNC has gotten a boost with the new Steve Bunin-Sean Salisbury team. All three stations are up from a year ago.

Station April March April 2014

KILT (610 AM) 3.5 (8th) 4.5 (5th) 3.3 (12th)

KFNC (97.5 FM) 2.6 (16th) 1.8 (21st) 1.5 (T20th)

KBME (790 AM) 1.8 (22nd) 2.3 (16th) 1.6 (18th)

KGOW (1560 AM) 0.7 (T28th) N/A 0.1 (T27th)

KFNC increased its lead in afternoon drive time (3-7 p.m.) here over KBME for second. All three stations are up from a year ago.

Station April March April 2014

KILT (610 AM) 4.1 (9th) 4.1 (8th) 2.9 (15th)

KFNC (97.5 FM) 2.6 (16th) 1.8 (23rd) 1.4 (T24th)

KBME (790 AM) 1.8 (2nd) 1.7 (25th) 1.3 (26th)

KGOW (1560 AM) 0.5 (T31st) N/A 0.2 (39th)

The Rockets definitely gave KBME a boost from 7 p.m. until midnight weekdays, as they did a year ago.

Station April March April 2014

KBME (790 AM) 3.1 (15th) 2.6 (18th) 3.1 (T13th)

KILT (610 AM) 2.5 (20th) 3.1 (14th) 1.5 (20th)

KFNC (97.5 FM) 1.0 (T24th) 1.9 (27th) 0.8 (25th)

Let’s now turn to show-by-show comparisons, which in many cases aren’t particularly good for April.