Client - IPC Media Ltd

Project - Interior Signage in the Blue Fin Building, Central London

Design Brief

The Lettering Centre was asked to create an array of interior
signage for IPC Media in the landmark Blue Fin building in London..

Some was purely decorative, with glass frosting and manifestations on
glass walls, whereas some was functional, such as directional signage.
We worked closely with the team at IPC Media to ensure that we met every
requirement they had.

Solution/Description

Because there was such a wide variety of types on interior
signage desired The Lettering Centre had to work hard to ensure that
every need was met, and we are extremely proud of the results.

A brief selection of the work we carried out for IPC includes;

The 10th Floor Reception wall, which was entirely made out of glass.
We applied various types of frost to the face of the glass wall, and
applied hand-crafted mirrored bronze lettering to its surface.
Throughout the building we also manufactured over 800 linear metres of
digitally printed frosted decals, where over 90% of the images were from
IPC publications.

We also created directional signage hung throughout the building.
These were large Perspex panels suspended from the ceiling via stainless
steel bars, with brushed stainless steel arrows underneath. The
lettering on them was created out of vinyl text.

We manufactured department signs, which were again suspended from the
ceiling throughout the building. These were either sprayed aluminium
trays with applied vinyl, or fret cut foamex letters mounted on foamex
back panels.

In the reception area we also crafted a magazine rack made using
anodized aluminium and tinted Perspex, for point-of-sale magazines to be
displayed.