Helms and Morgan to star in TAG

Ed Helms has signed on to star in TAG, a comedy about a group of friends who for 30 years played a bizarre cross country version of the kids game.

Tracy Morgan is in talks to co-star. Director Jeff Tomsic will make his feature film debut for New Line Cinema.

The story is based on a 2013 Wall Street Journal feature about the “Tag Brothers”, 10 classmates at Gonzaga Preparatory School in Spokane, WA. After attending school together 23 years earlier, the gang spread across the country in various fields but retained a bond with a version of the kid game. Only they weren’t limited to the schoolyard. Each February, they chased each other across the country, breaking into each other’s homes, hiding in the bushes until a target appeared, whatever necessary to get the job done. Some scheduled their vacations to avoid at all costs being “it,” and having to bear that loser title a whole year.