'Net Features : Google Playhttp://www.websitemagazine.com/content/blogs/posts/archive/tags/Google+Play/default.aspxTags: Google PlayenCommunityServer 2008 SP2 (Build: 31104.93)Amazon Launches Live App Testing Tool for Developershttp://www.websitemagazine.com/content/blogs/posts/archive/2014/08/21/amazon-launches-live-app-testing-tool-for-developers.aspxThu, 21 Aug 2014 10:55:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:36164DerekS0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=36164http://www.websitemagazine.com/content/blogs/posts/archive/2014/08/21/amazon-launches-live-app-testing-tool-for-developers.aspx#comments<hr />
<p><strong>There are more than 2 million apps (1 million-plus on both <a target="_blank" title="MacRumors: Apple&#39;s App Store Hits One Million Apps in the United States" href="http://www.macrumors.com/2013/12/07/app-store-hits-one-million-apps-in-u-s-app-store/">Apple&rsquo;s App Store</a> and <a target="_blank" title="The Horn: Google Play Store Hits Million Apps Milestone" href="http://www.gazelle.com/thehorn/2013/08/14/google-play-store-hits-million-apps-milestone/">Google Play</a>) available for download on today&rsquo;s various app marketplaces.</strong></p>
<p>Out of the 2 hours and 42 minutes consumers spend on their smartphones <a target="_blank" title="Flurry: Apps Solidify Leadership Six Years into the Mobile Revolution" href="http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U-4fUMVdWQo">per day</a>, 2 hours and 19 minutes of that time is spent on apps. With so many apps in already in the marketplace it&rsquo;s important for developers to not only conceive an original app but also make sure that it works flawlessly upon its release.
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<p>To help developers on the quest to perfecting their apps performance, Amazon has announced the launch of a <a target="_blank" title="Amazon Developers: Live App Testing" href="https://developer.amazon.com/public/resources/development-tools/live-app-testing">Live App Testing</a> tool.</p>
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With the new tool, developers can distribute their apps to a list of pre-determined testers via the Amazon Appstore. Testers will be notified and granted access to the app through an email invite and can test the apps on any Amazon Fire (including Fire TV and Fire Phone) as well as Android devices.</p>
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Live App Testing also offers basic analytic information to developers testing with information including when testers start and end date as well as the amount of crashes developers encountered among other things.</p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=36164" width="1" height="1">amazonwm-designdevGoogle PlayApple App StoreGoogle Play Wins the Download Battlehttp://www.websitemagazine.com/content/blogs/posts/archive/2014/04/15/google-play-wins-the-download-battle.aspxTue, 15 Apr 2014 15:41:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:32915Allison Howen0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=32915http://www.websitemagazine.com/content/blogs/posts/archive/2014/04/15/google-play-wins-the-download-battle.aspx#comments<hr />
<p><strong>Google is winning the download battle, but Apple is still winning the revenue war.</strong></p>
<p>In fact, new data from <a href="http://blog.appannie.com/app-annie-index-market-q1-2014/" target="_blank">App Annie&rsquo;s Market Index</a> shows that in Q1 2014, Google Play led the iOS App Store in downloads by approximately 45 percent, which is an increase from 35 percent in the previous quarter. That said, Apple still led Google Play by 85 percent in app revenue, despite the fact that Google narrowed the revenue gap.</p>
<p>According to the report, Google Play&rsquo;s increase in downloads was driven by growth in emerging markets, including Mexico and Turkey. Conversely, China helped drive the increase in iOS App Store revenue, as the report notes that iOS App Store revenue grew by about 70 percent quarter-over-quarter in China.</p>
<p>Although games remained the top category when it comes to driving growth in both app stores, the report notes that Q1 2014 also saw growth in other categories. For example, messaging apps contributed to growth in the communication category on Google Play and social networking category on iOS, with the report noting that the importance of these apps was reflected in both downloads and revenue. Moreover, App Annie notes that the tool category saw growth in Google Play, with four of the top five apps in the category focused on anti-virus and security functions.</p>
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<hr /><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=32915" width="1" height="1">revenueappwm-mobileGoogle Playdownloadsmobile appapp annieios app storeGoogle App Showcases the Best Mobile Adshttp://www.websitemagazine.com/content/blogs/posts/archive/2013/01/21/google-app-showcases-the-best-mobile-ads.aspxMon, 21 Jan 2013 19:05:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:22937Michael Garrity0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=22937http://www.websitemagazine.com/content/blogs/posts/archive/2013/01/21/google-app-showcases-the-best-mobile-ads.aspx#comments<hr />
<p><b>Last week at Google&#39;s Creative Sandbox event, the <a target="_blank" href="http://www.google.com/adwords/?sourceid=awo&amp;subid=ww-et-awhp_nelsontest2_nel_p&amp;clickid">AdWords</a> team officially unveiled its new <a target="_blank" href="https://play.google.com/store/apps/details?id=com.google.ads.showcase">Mobile Ads Showcase App</a>. </b><br /><br />This application is meant to put some of the best advertisements that Google&rsquo;s mobile advertising platform has to offer in the hands of ad agencies so that they can all get a better idea of how to help their brands find the most advertising success possible on mobile devices.<br /><br />The AdWords team felt that it was basically impossible for agencies and advertisers to get the full effect of some of the great interactive rich media mobile ads out there, such as those that use mobile video or HTML5, by simply looking at static images. So, they got together and developed the Mobile Ads Showcase App, which will help them all experience these interesting mobile ads exactly the same way their users will.<br /><br />Using the application, users will be able to explore what some of the world&rsquo;s best advertisers with rich media on mobile devices and interact with these ads. Of course, AdWords also wants to make sure that these users are also aware of all of the things that they can do using the Google Mobile Ads platform.<br /><br />In addition, advertising agencies will be able to use this application as a mobile portfolio of sorts to code, test and upload their HTML5 ads by simply including them in the (MRAID-compliant) &ldquo;My Ads&rdquo; screen.<br /><br />The Mobile Ads Showcase App is currently available for Android smartphones and tablets in the <a target="_blank" href="https://play.google.com/store/apps/details?id=com.google.ads.showcase">Google Play store</a>.</p>
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<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=22937" width="1" height="1">advertisingmobilegoogle adwordsadwordsmobile advertisingwmfeaturewm-advertisingwm-mobileGoogle Playmobile ads showcase appConnecting the Dots between Deviceshttp://www.websitemagazine.com/content/blogs/posts/archive/2012/09/07/connecting-the-dots-between-devices-key.aspxFri, 07 Sep 2012 17:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:21129Amberly Dressler0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=21129http://www.websitemagazine.com/content/blogs/posts/archive/2012/09/07/connecting-the-dots-between-devices-key.aspx#comments<p>What do brands like Kia Motors, Neiman Marcus, Sony Electronics, Fox Studios and popchips have in common? The Via.Me app from RadiumOne, which helps brands connect the dots between different devices, as Keith Belling, Founder and CEO of popchips, explains.</p>
<p>&ldquo;The ability to easily publish content across multiple social platforms and create a consistent experience is a key reason why popchips is using Via.Me to enhance engagement with our audiences across the social landscape.&quot;&nbsp;</p>
<p>Via.Me, available on iPhone (launched in March) and Android (launched in Sept.), is a cross between Tumblr, Pinterest and Instagram, and has already attracted more than 12 million unique visitors to its destination website and 1 million users on its iPhone app.</p>
<p>The highlights of consumer features include:</p>
<ul>
<li>Seventeen photo filters</li>
<li>Ability to upload multiple file types (photos, videos, audio and text)</li>
<li>Cross-posting across popular social networks like Facebook and Twitter</li>
<li>Instant notifications&nbsp;</li>
<li>Intuitive user interface</li>
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<p>While members of this community appreciate the ability to upload multiple types of content to their different social media profiles, the Google Play reviews are mixed (3.9 overall rating). One user wrote, &ldquo;This is a nice idea, but it&#39;s showing it&#39;s v1.0 colors. Took 3 times to crop the pic before I could apply a filter.&rdquo; The user continued, &ldquo;Going to keep the app installed and hope the buglets are fixed in upcoming fixes.&rdquo;</p>
<p>Brands will undoubtedly also watch the apps&rsquo; evolvement, as marketers have the most to gain. According to a recent study from Lopez Research, mobile adoption has exceeded 120 percent in the United States. Since these individuals carry multiple connected devices, a unified experience across the platforms is paramount and expected.&nbsp;</p>
<p>&ldquo;Today, brands can build Right Time Experiences that integrate context from mobile devices and social interactions to deliver the right information or ad at the right time,&rdquo; said Maribel Lopez, Principal and Founder of Lopez Research. &ldquo;Consumers do business with a brand, not a channel. Advertisers must provide experiences that bridge interactions across mobile, the Web and storefronts.&rdquo; &nbsp;</p>
<p>To download and install Via.Me for Android, visit <a target="_blank" href="https://play.google.com/store/apps/details?id=com.radiumone.viame_android">Google Play</a> or <a target="_blank" href="http://via.me/">www.Via.Me</a>.&nbsp;</p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=21129" width="1" height="1">iphone applicationsappswm-mobileGoogle PlayVia.MeRadiumOneAndroid applications