Jordan plans media campaign over subsidy reductions

Jordan is planning to launch he government’s controversial proposal to lift fuel subsidies, according to an official, as the new Prime Minister desperately seeks to allay the fears of the IMF.

Authorities plan to launch a media campaign next month to promote the government’s proposal to lift fuel subsidies, according to an official.

The campaign on TV and radio stations as well as newspapers seeks to gain public support for the move to lift fuel subsidies[2] by showing that it will enable authorities to deliver targeted financial support where it is needed, said the official, who requested anonymity.

The media campaign will show the public that the largest share of subsidies goes to the well-off, the source noted, adding that the government hopes the campaign can establish public support for subsidy refor[3]m.