Articles

Now brands can connect with as many viewers as cable and networks do - all accessible by mobile devices. There are 800 Million users, up from 700 million since IGTV launched in June.

IGTV presents a unique opportunity to engage with audiences on a deep level. IG (Instagram) TV is a newish feature of the popular app where users can post videos from :15 seconds to 60 minutes in length.

Brands such: Netflix, Bacardi, Warby Parker, Lyft and Reebok have already impressed their followers and established leadership positions on IGTV by producing original content in the few months it has been around.