Abercrombie and Fitch logo

Abercrombie & Fitch is an American company dealing with a manufacturing of luxury casual clothes for people who are from 18 to 22 years old. This clothes is expensive and qualitative, it is for rich and successful young people. What about its logo – it is like a clothes – elegant but simple. It has a black underground in which you can see only a few white words : ‘EST 1892. Abercrombie & Fitch. New York’.

Abercrombie and Fitch symbol

What animal can be seen on the Abercrombie and Fitch symbol and why was it chosen? The horns leave no doubt that it is a moose. It was used as a symbol of grace, confidence, pride, and strength. Also, the moose is a forest animal, which can be important, taking into consideration that the company was known for its excursion goods, including shotguns and tents.