Steve led a division with annual sales of $1.1 billion for one of the world’s largest privately held companies. During Steve’s tenure, the division was recognized for outstanding financial performance, benchmark customer service, and best-in-class quality. Senior management attributed this business success to Steve’s talents in the areas of strategic management, change management, leadership, and operations management. Steve’s customers have attributed the success of their brand, in part, to Steve’s passion, diligence, and support of their business.

Steve began his career in corporate accounting before transitioning into various business operations and executive roles. The resulting combination of a strong financial background with operational experience provides Steve with what his colleagues refer to as “a unique decision-making skill set.”

Steve earned a Bachelor Degree in business administration and an MBA in management from Strayer University. In addition, Steve has earned certificates in Assessing and Refining Your Leadership Style, Promoting Innovation and Organizational Change, and Managing People for Maximum Performance from Harvard University’s John F. Kennedy School of Government.

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Rooted bucked the traditional trends of a small startup business by becoming successful after just one year without a formal Business Plan. The building was the spark that ignited the fire within the owners of Rooted. Ashley and Betsy came to SCORE to formalize their business approach and to establish a plan for the future of the business. With SCORE mentors, Steve Crumrine, Ruder Schill and Carl Caruso, the owners submitted to Financial Review and Planning, Marketing and Sales Strategies and Business Planning for Growth.

They will begin to expand their business with an online store presence. Ashley and Betsy meet with their SCORE mentors two times a year to insure the business remains stable and on track for sufficient growth. When the time comes to grow, their SCORE mentors will be ready to assist in the process.