Boost your holiday season sales with Fulfillment by Amazon - FBA

It is that time of the year, again! The holiday season sales period happens in the last quarter annually, starting from Halloween on Oct 31 till the New Year. The season will run across all channels that include desktop, mobile and App. With more traffic expected to visit the Amazon marketplace, there couldn't be a better time to become an Amazon seller.

To sell on Amazon, one of your major concerns would be storage, managing and dispatch of your products – day after day – everyday. What if we told you that there is a logistics solution that can take care of it completely for you? With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products. With these covered, you can focus on your business where you sell and we take care of the heavy-lifting. To learn more about Amazon FBA, click here.

To help you prepare for the holiday season, here are 5 tips that will help you experience a convenient and rewarding sale period:

1. Product Title

The holiday season sale attracts customers from all across the globe looking for excellent products at excellent prices. Customers in the US start buying holiday season items as early as start of October. As an Amazon seller during this season, it is especially likely that you will witness a surge in your orders and if in the last minute you are out of stock, you will miss sales. Therefore, follow the Selling Coach recommendations on Inventory and stock. Keep a track on your best selling products, and ensure you restock them as soon as you see a drop. It is important to note these dates that you need to send your inventory in by using Amazon FBA:

November 5 for Black Friday & Cyber Monday inventory

December 5 for Christmas and New Year Holiday inventory

2. Stock up on packaging material

If the number of orders you ship daily increase, the number of orders you pack daily are bound to increase. Good packaging is necessary for excellent customer experience. Also keep in mind, you may need more hands to help with packaging, so you can have your packages ready for pick-up on time.

3. Seek Amazon's assistance for order delivery and logistics

The holiday season is also a busy time for courier and logistics companies. To ensure your products reach your customers on time, you can sign up with FBA or other solution providers. Amazon delivery executives are aware of Amazon’s delivery standards and more prepared to deliver products on or before time. Learn more about the Fulfillment by Amazon fees here.

4. Create personalised notes to invite customer feedback

It is very easy to miss writing a feedback for one great product if customers are buying multiple things from multiple sellers during sale. Write them a personalized ‘’Thank you’’ note. Request them to write a feedback on their experience of buying from you. This season is also a great time to acquire as many customer feedbacks as possible.

5. Manage offers/promotions and use FBA Revenue Calculator

During sale, most sellers keep their product prices low and give attractive discounts. To ensure you don’t have to manually calculate the prices of each product, please plan ahead with the FBA Revenue Calculator to account for all fulfillment by amazon fees. Adding offers to your products is also a great idea to attract buyers to your store and give them an idea on what you sell.

Furthermore, you can now enjoy a limited-time promotion if you adopt FBA during this holiday season. For new-to-Amazon ASINs, Amazon will offset participating FBA sellers for up to six months of long-term storage fees when approved categories are created between August 21 to November 30, and inventories received at a fulfillment center by December 5.

To participate in the promotion, you must opt in by clicking the “I accept the promotion” link on the Long-term storage fee promotion help page (sign-in required). The help page has full details on the promotion, including qualifying product categories and eligibility terms and conditions.

FBA works on a pay as you go model, which gives you the flexibility of scaling your business as required and you are only charged for what you use. There are no hidden costs, no additional subscription fees, no minimum units and no start-up fees. So go ahead and try Amazon FBA for your business, it could very well help you get to the next level, especially during the holiday season. Happy selling!