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The Fetch personal buying assistant announces $2.3 million in seed financing to make buying easy on mobile devices.

Available in the App Store and on Google Play

Tom Hadfield, Fetch’s CEO, said: “Even though we now spend more time on our phones than our desktops, mobile purchases still account for only 10% of all ecommerce. We all know why: buying on your phone is a pain.”

New York, NY (PRWEB)May 05, 2014

The Fetch personal buying assistant is launching at TechCrunch Disrupt NY 2014 today. Tom Hadfield, the founder and CEO, will present Fetch on the main stage at the Manhattan Center in New York at 3:35 p.m. in session two of the Startup Battlefield. The company is also announcing $2.3 million in seed financing.

Fetch makes buying as easy as describing the product you want, so you can buy anything from anywhere in seconds – and because you have a personal buying assistant doing the hard work on your behalf, you can always be sure you are getting the best price.

Fetch has a crowd-sourced team of professional shoppers who will identify the product you want to buy from a text, voice memo or photo. Then, a real human being will find the lowest price online, check coupon codes, and place the order for you using the billing/shipping information in your Fetch profile.

Tom Hadfield, Fetch’s CEO, said: “Even though we now spend more time on our phones than our desktops, mobile purchases still account for only 10% of all ecommerce. We all know why: buying on your phone is a pain.”

Hadfield said: “The online shopping cart was invented in the mid-1990’s, and there’s been almost no innovation in this space in the past 20 years,” noting that the average mobile purchase currently takes more than four minutes and at least 16 clicks. “It’s time to kill the shopping cart.”

The Fetch personal buying assistant is available in the App Store and Google Play.

About Fetch
Fetch is a mobile commerce company founded in 2013 by Tom Hadfield. The Fetch personal buying assistant, available for iOS and Android, makes buying as easy as describing the product you want. In April 2014, the company raised $2.3 million from seed investors including Kapor Capital, Black Green Capital, Tamarisc, Cane Investments, Beechwood Capital, Thatchstone, Ryerson Futures, Tom Rutledge, RP Eddy, Michael Foster and Dariush Maanavi. To learn more - or to request an invite code - visit http://www.buywithfetch.com.