MyCokeRewards’ Changes Screw Members

Consumerist links to a great article discussing the changes being made to the MyCokeRewards program.
If you’re a member, you probably received the same email I did yesterday about the “big improvements” being made to the program. They’re eliminating the 10 code per day limit as of 2/16, but are capping weekly points at 120. Before, you could enter 10 codes a day at up to 10 points each, for a max of 700 a week How exactly is that an improvement?
Further, they’re eliminating all rewards over 2000 points. No real sense in keeping high-point rewards when you can now earn fewer points in a month than you could before in a week.
All of the details are in their FAQ here. Click on the section, “What is new for 2009.”
Lame, lame, lame. Max out daily if you can between now and the 16th.