A Study on NFC Technology Utilization and Application Cases in Museum/Gallery

ABSTRACT

The main purpose of this research is to propose some meaningful implications for exhibition space operators who want to make the conventional exhibition space into media by taking advantage of the NFC technology. Applying NFC technology into the real world means changing real world into media. which is considered to act as a medium that links one subject to another. In other words, if NFC technology is applied into the conventional exhibition space, the seamless connection between objects in the exhibition space and digital information in the online environment is realized and based on this, the exhibition space itself plays the role of media. In this research, we introduce the NFC technology to make real world into media, review cases regarding NFC-based museums and galleries, and share our experiences in the application of NFC technology into such exhibition spaces. Moreover we propose the significance in applying NFC technology into museums and galleries, for example, obtaining various types of information, new forms of commercial transaction, easier recording and sharing of viewing experiences, securing new marketing channel, and utilization of the technology as a CRM tool.

A Case of NFC-based Exhibition Support System for Analyzing Visitors’ POB(Point of Behaviors)

ABSTRACT

This research introduces a case of NFC (Near Field Communication) – based exhibition support system for analyzing visitors’ POB (Point of Behavior) data gathered from the system. The application of NFC technology to an exhibition space allows visitors new experiences of exposition and exhibitors to collect and analyze data about behaviors of visitors. The NFC-based exhibition support system is applied to the ‘Korea Travel Expo 2013.’ The visitors’ behaviors are analyzed based on collected NFC tag touch data and association rules among booths are extracted. Furthermore, the tag touch data are integrated with the survey data for catching the demographics-based implications.