Yahoo announcement reveals limits of do-not-trackYahoo's announcement Thursday that it would abide by choices consumers make when it comes to whether they want to receive targeted online ads highlights a disconnect between the privacy concessions that online advertisers and others are willing to make and where the Federal Trade Commission would like them to go.

In a blog post, Yahoo did not specifically say it wouldn't collect any data from consumers who choose to activate the "do-not-track" option that some Internet browsers now offer. Instead, the company said that when users who have activated a "do-not-track" option on their browsers visit websites where Yahoo collects data, the online firm "will no longer score your activities for advertising or content interests and no longer personalize your ads and content based on those interest scores." Yahoo said it would fully implement the proposal this summer.http://www.nextgov.com/nextgov/ng_20120330_9883.php