The agency counts brands such as Ralph Lauren and Informa
among its loyal portfolio of clients across multiple industries, including
manufacturing, oil and gas, professional services, luxury retail, entertainment
and finance.

As a board member of the Society for Incentive Travel
Excellence (SITE) Great Britain Chapter, Caroline is a well-known figure in
this lead growth sector.

Caroline and team will be working within the Aeorema Group,
providing specialist knowledge into the organisation of smaller scale and
high-value internal corporate meetings, conferences and training.

The Acquisition, which is immediately earnings enhancing and
expected to grow fee-based revenues, gives Aeorema entry into the venue
sourcing and incentive travel markets, enabling the company to provide a
full-service events solution to clients.

Eventful will continue to trade under its own name as a
wholly-owned division of Aeorema Communications plc alongside Cheerful
Twentyfirst.

The deal provides both agencies with reinforced cross
pollination and upselling opportunities. “The acquisition gives Cheerful
Twentyfirst and Eventful the opportunity to join forces when tendering for new
clients, and working with existing clients, where the combination of the two
companies’ skills will be highly complementary,” said Aeorema chairman Mike Hale.

“Recognising we are in unchartered territory with the current
COVID 19 virus outbreak, we believe strengthening and adding to the Company’s
offerings to current and new clients supports our business model going
forward.”

Caroline Lumgair, Founder of Eventful Limited, commented: “I
am delighted to be joining Aeorema’s established and respected live events
agency. The synergies to be gained from
the Acquisition will benefit present and future clients of both Cheerful
Twentyfirst and Eventful.“

We wish the team at Aeorema, headed up by CEO Steve Quah,
all the best with the new acquisition. Capital A will be continuing to work
with the board on acquisition targets building a broad events based business
within the Aeorema holding company.

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