Sol, the beer founded in the heart of Mexico in 1899, is bringing an iconic Mexican flavor to fans and new drinkers with the introduction of its newest release, Sol Chelada. Releasing in the U.S. this month, Sol Chelada is a ready-to-drink mix that combines Sol beer with tomato, lime, spices and other natural flavors. Crafted by the same brewmasters behind the number one chelada in Mexico, Sol Chelada finally brings the same flavor to the U.S. that has previously been enjoyed south of the border.Sol Chelada packs an uncompromising authentic flavor because it's crafted with Sol, one of the largest and most popular Mexican beer brands. Sol Chelada arrives a year after the Mexican import Sol was relaunched in the U.S. under MillerCoors.Sol Chelada is available in 24-ounce single cans at most grocery, convenience stores and liquor stores nationwide and will be supported with online video, social media, digital advertising, PR, influencer programming and out-of-home displays.

Cubavera®

Cubavera®, the Latin lifestyle fashion brand that offers relaxed style inspired by Latin roots, is pleased to announce a partnership with Orishas, the internationally acclaimed Cuban hip hop band born in Havana, Cuba circa 1999.The 360 partnership includes sponsorship of the band's US "Origen" Tour in cities including: New York City, NY, Miami, FL, Washington DC & San Francisco, CA kicking off in March 2019 (link of schedule) with Cubavera brand iconography and experiences integrated into the shows. Additionally, each of the principle band members will be wearing custom designed Cubavera styles for the performances. Orishas and Cubavera will co-create original content celebrating Cuban culture, music and fashion, throughout cities around the world. The elements of the partnership will be amplified and shared across all platforms on social media.

Energizer Holdings

Interpublic’s UM has been appointed North American media AOR for Battery maker Energizer Holdings, following a review. WPP’s Wavemaker was the incumbent. Battery maker Energizer Holdings ad budget last year was US$80.1 million, according to its latest annual report.

Tequila Don Julio celebrated the launch of its new campaign For Those Who Know, a campaign that celebrates Mexican culture and the moments we share with those we love. The event gathered international/Mexican muralist Claudio Limon who brought to life the story of a Houston restaurant owner with a special mural on the establishment’s walls telling the story of the family. Celebrating 42 years in business, Luis Lopez owner of Gerardo’s Drive-In immigrated from Michoacán as a butcher before ultimately becoming a restaurant owner. The event brought Mexican actress/singer Maite Perroni who hosted and narrated the event, while expressing her profuse love for Mexico. Also in attendance was renowned Mixologist Mica Rousseau who curated a special drink menu to complement the restaurant’s food offerings, including a special bean-based cocktail.

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.