Amazon Web Services Inc., an Amazon.com company (NASDAQ:AMZN), today
announced the limited preview of Amazon Redshift, a fast and powerful,
fully managed, petabyte-scale data warehouse service in the cloud.
Amazon Redshift enables customers to dramatically increase the speed of
query performance when analyzing virtually any size data set, using the
same SQL-based business intelligence tools they use today. With a few
clicks in the AWS Management Console, customers can launch a Redshift
cluster, starting with a few hundred gigabytes and scaling to a petabyte
or more, for under $1,000 per terabyte per year – one tenth the price of
most data warehousing solutions available to customers today. To learn
more about Amazon Redshift, visit http://aws.amazon.com/redshift.

Self-managed, on-premise data warehouses require significant time and
resource to administer, especially for large datasets. Loading,
monitoring, tuning, taking backups, and recovering from faults are
complex and time-consuming tasks. And, the financial cost associated
with building, maintaining, and growing traditional data warehouses is
flat-out expensive. Larger companies have resigned themselves to paying
such a high cost for data warehousing, while smaller companies often
find the hardware and software costs prohibitively expensive, leaving
most of these organizations without a data warehousing capability.
Amazon Redshift aims to change this quagmire. Amazon Redshift manages
all of the work needed to set up, operate, and scale a data warehouse,
from provisioning capacity to monitoring and backing up the cluster, to
applying patches and upgrades. Scaling a cluster to improve performance
or increase capacity on Amazon Redshift is simple and incurs no
downtime, while the service continuously monitors the health of the
cluster and automatically replaces any component needed. Amazon Redshift
is also priced cost-effectively (a fraction of existing data warehouses)
to enable larger companies to substantially reduce their costs and
smaller companies to take advantage of the analytic insights that come
from using a powerful data warehouse.

“Over the past two years, one of the most frequent requests we’ve heard
from customers is for AWS to build a data warehouse service,” said Raju
Gulabani, Vice President of Database Services, AWS. “Enterprises are
tired of paying such high prices for their data warehouses and smaller
companies can’t afford to analyze the vast amount of data they collect
(often throwing away 95% of their data). This frustrates customers as
they know the cloud has made it easier and less expensive than ever to
collect, store, and analyze data. Amazon Redshift not only significantly
lowers the cost of a data warehouse, but also makes it easy to analyze
large amounts of data very quickly. While actual performance will vary
based on each customers’ specific query requirements, our internal tests
have shown over 10 times performance improvement when compared to
standard relational data warehouses. Having the ability to quickly
analyze petabytes of data at a low cost changes the game for our
customers.”

Amazon Redshift uses a number of techniques, including columnar data
storage, advanced compression, and high performance IO and network, to
achieve significantly higher performance than traditional databases for
data warehousing and analytics workloads. By distributing and
parallelizing queries across a cluster of inexpensive nodes, Amazon
Redshift makes it easy to obtain high performance without requiring
customers to hand-tune queries, maintain indices, or pre-compute
results. Amazon Redshift is certified by popular business intelligence
tools, including Jaspersoft and MicroStrategy. Over twenty customers,
including Flipboard, NASA/JPL, Netflix, and Schumacher Group, are in the
Amazon Redshift private beta program.

"At Netflix, we deliver personalized recommendations for our millions of
subscribers by analyzing large volumes of data, and are always looking
for ways to improve our service," said Kurt Brown, Director, Data
Science & Engineering Platform at Netflix. "We're very excited about the
cost-disruptive and cloud-based model of Amazon Redshift. It's sure to
shake up the data warehousing industry."

"We are excited about being able to use this new service to take our
cloud usage even farther and run a large scale data warehouse in the
cloud for our engineering, science, and IT data,” said Tom
Soderstrom, Chief Technology Officer, Office of the CIO, NASA/JPL.
“We're delighted to have a new, fast and low-cost option for analyzing
massive amounts of data. This new service will also allow us to create
new types of Big Data analytics that will lead to new discoveries."

“The Amazon Enterprise Data Warehouse manages petabytes of data for
every group at Amazon. We are seeing significant performance
improvements leveraging Amazon Redshift over our current multi-million
dollar data warehouse," said Erik Selberg, Manager of the Amazon.com Data
Warehouse team. “Some multi-hour queries finish in under an hour, and
some queries that took 5-10 minutes on our current data warehouse are
now returning in seconds with Amazon Redshift. Early estimates show the
cost of Amazon Redshift will be well under 1/10th the cost of our
existing solution. Amazon Redshift is providing us with a cost-effective
way to scale with our growing data analysis needs."

Amazon Redshift includes technology components licensed from ParAccel
and is available with two underlying node types, including either 2
terabytes or 16 terabytes of compressed customer data per node. One
cluster can scale up to 100 nodes and on-demand pricing starts at just
$0.85 per hour for a 2-terabyte data warehouse, scaling linearly up to a
petabyte and more. Reserved instance pricing lowers the effective price
to $0.228 per hour or under $1,000 per terabyte per year – less than one
tenth the price of comparable technology available to customers today.

Launched in 2006, Amazon Web Services (AWS) began exposing key
infrastructure services to businesses in the form of web services -- now
widely known as cloud computing. The ultimate benefit of cloud
computing, and AWS, is the ability to leverage a new business model and
turn capital infrastructure expenses into variable costs. Businesses no
longer need to plan and procure servers and other IT resources weeks or
months in advance. Using AWS, businesses can take advantage of Amazon's
expertise and economies of scale to access resources when their business
needs them, delivering results faster and at a lower cost. Today, Amazon
Web Services provides a highly reliable, scalable, low-cost
infrastructure platform in the cloud that powers hundreds of thousands
of enterprise, government and startup customers businesses in 190
countries around the world. AWS offers over 30 different services,
including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3) and Amazon Relational Database Service
(Amazon RDS). AWS services are available to customers from data center
locations in the U.S., Brazil, Europe, Japan, Singapore and Australia.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

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