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This is the inspirational memo Apple employees receive on their first
day.

"There's work and there's
your life's work.

The kind of work that has your
fingerprints all over it. The kind of work that you'd never compromise on. That
you'd sacrifice a weekend for. You can do that kind of work at Apple. People
don't come here to play it safe. They come here to swim in the deep end.

You've
heard it, "on the Internet, content is king". But it bears repeating,
"on the Internet, content is king" - because it is, it really, really
is!

But, there is content and
then there is effective content. Your
organization must create effective content - content that communicates in a
meaningful way. This is content that is carefully crafted based on what you
already know that your customer finds compelling and useful, and most important,
content that they want from you.