When is the worst month for insurance marketing?

I’ll give you a hint: It’s the month when most of us are searching the most! Perhaps you’ve heard it’s “coming”, and maybe you’ve already heard songs for the holiday that lands during this non-insurance-marketing month. Well, if you haven’t guessed already, it’s December! Yes, December is the worst month to market your insurance agency through PPC (Pay-Per-Click campaigns, like Google Adwords) as we see searches for all things insurance related drop as low as 30% from it’s current search interest. I bet you can guess why, too! We’re all too busy buying gifts, looking for activities and finding recipies that we don’t have time to look at our insurance.

A better time to ramp up those ads and marketing emails is January, when we see interest in insurance jump back up to September levels. See below for an interactive graph from Google Insights on the interest over time for the term ‘Insurance’ in Google.

However, December is a great time to ramp-up your organic search marketing. With organic search marketing, you work on being high in the search engines, such as Google, for search terms your prospects use to find your services and poducts. You can do this through article marketing, link building, and local search marketing, which we’ve talked about in earlier posts on this blog. If you questions about how to get your website on page one in Google, contact us – we’d be happy to help.