The "JD Power Study" Thread

This is a discussion on The "JD Power Study" Thread within The Indian Car Scene, part of the BHP India category; Maruti Suzuki is simply the best. far ahead of the competition (64 points ahead of Honda). VW and Skoda have ...

XUV500 stood second after Fortuner in SUV segment. In fact this may be the first Indian OEM vehicle which has scored less than 100 problems per 100 vehicles (with score of 96). I assume there are lot more models in this category (than whatever JD Power press release indicates) whcih may appear in detailed report.

XUV500 stood second after Fortuner in SUV segment. In fact this may be the first Indian OEM vehicle which has scored less than 100 problems per 100 vehicles (with score of 96). I assume there are lot more models in this category (than whatever JD Power press release indicates) whcih may appear in detailed report.

Congratulations to XUV500 and owners of it.

Although you might argue, that MSIL technology is more of Suzuki's, I'd say Swift and Dzire have done really good too Swift with 96 pp100 stands 6th in the segment and Dzire with 80 pp100 stands first among the entry level sedans. The bottom part is usually filled with Tata products nurtured with the presence of a few Mahindras!! Even when the company average is taken into account, the last 2 are always Mahindra and Tata for the past 6 years at least, being the only ones below the industry average. :(

New-vehicle satisfaction is increasingly being driven by the vehicle interior, according to the J.D. Power Asia Pacific 2012 India Automotive Performance, Execution and Layout (APEAL) Study SM released today.

The India APEAL Study is an owner-reported measure of what gratifies vehicle owners in India with the design, features, layout and performance of their new vehicle during the first two months of ownership. The study measures satisfaction across 10 performance categories: vehicle exterior; vehicle interior; storage and space; audio/ entertainment/ navigation; seats; heating, ventilation and air conditioning (HVAC); driving dynamics; engine/ transmission; visibility and driving safety; and fuel economy. Overall APEAL performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.

The study finds that during the past four years, the impact of the vehicle interior on overall satisfaction has increased consistently, particularly in the two fastest-growing vehicle segments in India—small car (which includes entry compact, compact and premium compact cars) and utility (which includes MUV/ MPVs, SUVs and vans). However, visibility and driving safety, followed by fuel economy, continue to be the leading drivers of satisfaction among new-vehicle owners in India. The interior factor has experienced a 28-point improvement compared with 2009, and an 8-point improvement over 2011.

The overall APEAL score in 2012 averages 836, which is a seven-point increase from 2011. The industry improves across all 10 categories, similar to 2011, with the largest improvements in fuel economy and vehicle interior.

Satisfaction is higher among owners of diesel-powered vehicles than among owners of petrol-powered vehicles. Moreover, the gap in satisfaction scores between owners of diesel and petrol vehicles has changed significantly during the past four years. In 2012, the APEAL score for diesel vehicles is 22 points higher than for petrol vehicles, while in 2009 the score for petrol vehicles was 3 points higher than that for diesel vehicles. Further, diesel vehicles achieve an average APEAL score of 839 for fuel economy in 2012, which is 24 index points higher than for petrol vehicles.

The 2012 India APEAL Study is based on responses from more than 8,000 owners who purchased a new vehicle between November 2011 and July 2012. The study was fielded between May and September 2012 in 25 cities across India.

Based on statistics, should we conclude that market duds give better satisfaction to owners?

The only explanation I can think of is that the buyers of these cars are typically people who do own market research before buying and picks these models based on their specifc requirements. They know what they are doing. This would make it unlikely that they would be disappointed within 2 months of buying the car. Folks who buy a model because it is bought by most people have a better chance to get disappointed than someone who thought well about their requirements and zeroed in on a market dud. Any other probable reasons?

Based on statistics, should we conclude that market duds give better satisfaction to owners?

The only explanation I can think of is that the buyers of these cars are typically people who do own market research before buying and picks these models based on their specifc requirements. They know what they are doing. This would make it unlikely that they would be disappointed within 2 months of buying the car. Folks who buy a model because it is bought by most people have a better chance to get disappointed than someone who thought well about their requirements and zeroed in on a market dud. Any other probable reasons?

This is just what i wrote in my ownership thread.
I will give my example:
I bought the spark for all the right reasons, you can find the reasons in my thread, these are the reasons that in my opinion make it Best in Class. As GTO has regularly pointed out in monthly reports that this car deserved better and is much better than what its sales numbers reflect.

I am not contesting that pre-sales satisfaction is not important, an unhappy customer at this stage will most surely walk away to rival manufacture's showroom. However it would be interesting to see the rating purely based on post-sales support.