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Subject(s) in AMA Manual of Style

Proprietary Names

Margaret A. Winker

The manufacturer’s name for a drug (or other product) is called a proprietary name or brand name.(p15) Proprietary names use initial capitals, with a few exceptions (eg, pHisoHex). JAMA and the Archives Journals do not use the trademark symbol (™) or the registered trademark symbol (®) because capitalization indicates the proprietary nature of the name (see also , Legal and Ethical Considerations, Intellectual Property: Ownership, Access, Rights, and Management, Trademark). The International Trademark Association has information about specific trademarks and may be reached at http://www.inta.org/ or International Trademark Association, 1133 Avenue of the Americas, New York, NY 10036. Proprietary names

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