Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

Chicken, Burgers, Hot Dogs and Discounts Fill the Menu

httpv://www.youtube.com/watch?v=2RhvhARsIyQ If the recession really has bottomed out, as some analysts would like us all to believe, and consumers are sliding back toward their old spending habits, why are burger chains still discounting like this?

But wait. For that $4, Checkers/Rally’s offers not 1 but 2 of its new Bacon Champ Burgers. Choose from Pepper Bacon, Maple Bacon or spicy Firecracker Bacon burgers. Check the commercial here.

And Sonic’s willing to go still lower. Just as we reported last month, Sonic has added a new Foot-Long, Quarter-Pound Coney hot dog for $2.99. It’s part of the chain’s “focus on what we have that the other guys don’t” marketing strategy, as is clear from the TV commercial (at right).

The marketplace is going to improve eventually, but the problem now seems to be a lack of confidence by operators, not consumers.

Back of the House

The Burgers of the Month

The July Burger of the Month at Jake Melnick's Corner Tap in Chicago is the Chicken Chorizo Burger. That's a chicken and chorizo patty topped with avocado crema, charred corn pico de gallo and shredded lettuce on a brioche bun. To see the full list of July's Burger of the Month specials around the globe, click Burgers of the Month .