Please be aware that every offer has limits beyond what is displayed in the thread. You should visit the site advertising and read any Terms of Service or Acceptable Use Policy they have in place. If you can't find answers on how they measure what you're purchasing, ask.
If the offer or request doesn't regard some type of hosting, you still need to research beyond what’s printed in the ad.

Research any provider to know what limits are in place, especially with any offer concerning disk space and/or bandwidth. These are generally defined in the TOS or AUP.

Read provider reviews. If you find no reviews, create a thread and ask for others' first-hand experience with the provider.

If you're unsure on the exact details of an offer - ask. Simply respond to this thread and ask the provider for clarification.

I run a gaming news website. Since im a new member I can't post the url but if you are interested you can e-mail me at marketing@gamersreports.com and we can discuss some stats and prices (im sure you can figure out my website based on that e-mail)

It might sound weird, but it isn't nescecarely a bad thing. The people who will see your banner are targeted at your website well. They are interested in gaming and like to discuss it. Those are the people you would need. If you advertise on a different type of site, then only a few of them are interested in gaming discussions.....