Over time the Shea moisture was not effective in my hair. I used their products from Nov to late Dec last year. I switched to Mixed chicks deep conditioner which has a cone in it but it worked well for me. Only problem was I went through it fast. I found mop c system hydrating conditioner at tjmaxx 32Oz for 15 bucks. Great stuff. My hair loves it. I also use ouidad climate control gel to minimize frizz.