We Are

Franchise Experts

Building the foundations
of successful businesses for over 30 years.

The foundations of DC Strategy were laid in 1983 to assist entrepreneurs from start-ups and SMEs to NGOs, government bodies and large corporates to develop sustainable franchise networks.

Australasia’s only end-to-end consulting, legal, recruitment and brand and marketing firm we work with retail, food, industrial, financial, community, IT, professional, trade and service organisations. Our multi-disciplinary approach ensures that the appropriate talent and experience are applied at every stage of our work and that all our clients’ business needs are served professionally and cost effectively under one roof.

We consider our success is measured by the growth of our clients’ businesses. In just the last decade our franchise programs have created well over $2 billion worth of enterprise value for our clients. We’ve advised over 200 networks and established over 2000 franchised locations in Australia alone. We know exactly what it takes to grow a business – many of our clients have come to us with a single location and we’ve assisted their expansion to international networks.

It all goes together.

Skip the hassle of different lawyers, consultants, agencies and technology providers. We’ll handle it all for you, under one roof. We are a passionate team of franchise experts, committed to changing your business for the better.

Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board.

Warren Jones - Chairman, Total Tools

“

When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back.

Marshall Hartwich - National Market Development Manager, Ben and Jerry's

“

The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.

Bill Swanson, - CEO, Cartridge World International

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We were comfortable with the consultancy because it was responsible for the growth and development of significant franchise systems and brands. Having a full-service firm ensures the consistency of information, advice and message from exiting franchisor and franchisee.