California Was the Most Popular Destination on Social Media in 2013

Samantha Shankman, Skift

- Dec 19, 2013 9:00 am

Skift Take

California ranks among the top three most visited states for domestic and international travelers, but the frequency with which it shows up on social media highlights the breadth and diversity of attractions throughout the state.

— Samantha Shankman

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Four of the ten U.S. sports venues that saw the biggest increase in Google searches in 2013 are located in California, according to Google’s 2013 Zeitgeist.

Social media networks and search sites have been sharing year-end information about user behavior for the past two weeks. And California is the clear winner when it comes to destinations checked into, photographed, and talked about on social media.

The state has appeared more frequently than any other state or country on lists shared by Facebook, Instagram, and Google. A quick overview of the stats are below: