I didn't say a huge star, I said the rumble builds stars, which it does. The rumble made him a star because he went on to win MITB and have two WWE Title reigns.

When no one cares, I wouldn't call you a "star". Just because WWE treats him like a star doesn't mean he is one. (although he has the qualities) A victory over him doesn't mean much because despite his accomplishments, simply no one bothers reacting to him and he always beats jobbers like Zack Ryder and Santino. And yes, I know he has the odd surprise victories like the one over Randy Orton.