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You can't accomplish that with an .htaccess file. You can have your actual web page detect you are being visited by a search bot, and feed them different content.

The .htaccess file: The search engines see what happens AFTER the .htaccess file does it's thing (the server). They will see www.my-site.com was redirected to www.my-other-site.com, and they will get that sites content. It would be impossible for the search engines to see the content of www.my-site.com if it was redirected elsewhere with an .htaccess file.