Anyone who has grown up in the Radio Shack era of electronics will instantly recognize Forrest Mims’ hand lettered book, Getting Started in Electronics. Star took three of Mims’ popular designs and is bringing them to life as electronic kits with Mims’ circuit diagrams rendered as lovely, functional circuit boards.

Star approached us to create the campaign video for her project, which we were extremely excited to take on. Not only is this such a cool project, but it gave us the opportunity to come up with creative ways to present Star and her work in the video. The design of the circuit boards, Mims’ books and the workbench setting all lent themselves to visually rich possibilities. Have a look at the video and see if you agree.