CPA之Dating Lead 推广方法总结

My affiliate manager, Michael Crouch over at Neverblue, recently sent me a pretty good report on the dating vertical. This can provide some great info if you’re looking to get the highest quality traffic to your offer, especially if you’re running a CPS offer.

Statistically, slightly more women will complete a personality profile (eHarmony, Perfectmatch) than men and go on to subscribe

Woman who have been previously married subscribe at a 25% higher rate than those who have not结婚的女的注册更多。

Education

The more highly educated a user, the more likely they are to subscribe.教育程度越过，越会注册

The more highly educated a user, the higher their lifetime value once subscribed

Over 80% of the major dating site users have attended some college

Ethnicity

Users with Japanese or Chinese backgrounds tend to subscribe longer than other ethnic groups中国人和日本喜欢网上交友

Jewish users have a 10% higher lifetime value than any other religious group.犹太人成为付费会员越多，

Nearly 1/3 of users consider themselves religiously “unaffiliated”.

Parents

35% of woman have children under 18 , while only 16% of men report the same.30%家庭妇女会注册

Generally, the more children under 18 a user has the less likely they are to subscribe

Men who have been previously married subscribe at a 50% higher rate than those who have not.已婚男士更易出轨。

Geographically

Historically, user traction on dating offers has tended to be from urban based populations. With the increased penetration of broadband access into rural America this is changing and internet use is increasing in these areas. (think ChristianMingle’s recent success)

There were a couple things that surprised me here. I didn‘ t think that college-educated individuals would be more likely to subscribe. I’ve never split-tested it to find out, but now that I think about it, it makes more sense. Another thing that caught my attention is that females aged 21-30 provide a high value to the advertise. I figured the ages would be higher than that.

CPA之Health Related推广方法总结

1.seo flog(fake blog)
如何搜flog(可以做landing page):googl输入”I UNDERSTAND THIS WEBSITE IS ONLY ILLUSTRATIVE OF WHAT MIGHT BE ACHIEVABLE FROM USING THIS/THESE PRODUCTS,AND THAT THE STORY DEPICTED ABOVE IS NOT TO BE TAKEN LITERALLY（这个是免责声明）
2.PPV ，PPV最重要是把访客所浏览的网站和弹出的网站相结合起来。让看起来是一起的。
3.media buy:比较大的广告商adaur,pulse360,adshuffle， beautyadvisor

Campaign Simplified
Targeting different groups of niche websites, or choose a wide range of websites that fits your demo of women 30-60 and track EVERYTHING! You then drop bad urls, and keep your green urls. For rebills on PPV your going to need to spend some $ on testing, because you can’t drop a url after it’s spent $3..
Landing page = You launch a small pop on the website > flog > offer.
(when i say flog in this case i mean fake news site)

Campaign Details
There’s 2 ways to run this campaign
A) you can go niche style (usually better for immediate ROI, less initial investment in testing but takes more work)
B) Run of network style (usually you’ll spend more on testing, but make more in the end)

A) Niche
Relating the specific websites your targeting to the initial landing page by:
– Editing headlines relating to your targeting
– Showing pictures related to the targeting
– Including the targeting sites URLs/logo on the landing page (isn’t necessary)
(ie: if your targeting gardening you could say ‘Women who garden, are 37% more likely to get wrinkles from sun exposure, fight it now for free with natural remedies by: offer here” — using this method you would only target gardening URLs)
– There’s not need to relate your flog to the niche your targeting, but it may be worth a split test if you find a converting niche

B) Run of network
– Targeting URLs relating to skincare, aging, skincare brands, soap brands, beauty sites, etc…
– The initial landing page, and flog can remain the same when targeting different niches. Your target market is women 30-60, so you need to make sure the urls/keywords your targeting have atlas 60% women 35-60.

What Offers To Choose?
Before you choose an offer, ask your AM at whatever your favourite network is for their top skincare offers on PPV!

Who are you targeting?/writing copy. 真正了解顾客/访客, 访客有什么痛苦.想拒绝啥？任何人都想快乐且逃避痛苦，不用我们的产品有什么痛苦，用了我们产品解决了问题且得到了快乐。
Ok before we figure out what to target, we need to know WHO we’re targeting. To do this we must look at the offers themselves. So here’s some copy from the top offers:

“clinically proven to treat and prevent all kinds of symptoms of skin aging including: darkness under eye circles, puffiness and redness, fine lines and wrinkles, blotchiness, age spots and large pores”

“see younger looking skin after just one use. Dermatal provides a non-surgical solution to eliminate the fine lines and wrinkles that develop as a result of repetitive expressions on your face”

What i get from this is were not just targeting people trying to look younger, but we’re also targeting people with skin imperfections.
*btw all of this research/information-dissecting should also be used to make your flog copy BETTER than whatever page you may be using.

Your headlines shouldn’t be, ‘removes wrinkles’, it should be:
– ‘Look 30 years young again!’. or
– “Look only 10 years older than your daughter” or
– “55 year old mom looks 35!”
Make sure your telling people the main benefits in creative ways, and not the features of the product.

Ok so now we’ve narrowed down who we’re targeting. It’s all women 30-60 who want younger and better looking skin. (This may have seemed obvious at the beginning but for big campaigns i like to narrow it down the way i did above to make sure i’m targeting the right people)

*For more in-depth keyword research:
Instead of just scraping keywords like ‘younger skin’, ‘youthful skin’, etc.. dig really deep by going to a whole bunch of women magazine sites, skincare websites, even buy 1-2 women’s magazines and find WAY more keywords!
Go to URLs like these to find targeted in-depth keywords that will have a lot less competition:
– Skin Care | Girlishh.com
– http://www.womenshealthmag.com/beaut…le/skin-care-1

**URL Targeting Options 1 Step Further ($ handed to you!)
I’ve gathered all the converting urls from whatrunswhere/adbeat for all the skin care rebills & mainstream skin offers (ie: olay creams) that are running right now!
SKIP TO THE FIRST REPLY FOR THE URLS!
So just to explain further, all the URLs you see in the first reply are URLs that skin care rebills/skin care companies are bidding on for their media buys, so you should see some great returns bidding on the same URLs for PPV!

Landing Page Process
1. Your PPV Popup
2. Create A Flog!
I don’t want to create the flog for you for legal reasons, but go here for some uber great ideas:
“I UNDERSTAND THIS WEBSITE IS ONLY ILLUSTRATIVE OF WHAT MIGHT BE ACHIEVABLE FROM USING THIS/THESE PRODUCTS, AND THAT THE STORY DEPICTED ABOVE IS NOT TO BE TAKEN LITERALLY” – Google Search (Thank Tijn for that technique!)
*Be careful with flogs as of recently because the FTC is going absolute apeshit on ACAI fake news sites, bizopps are probably next on their radar. So with skincare you don’t have to worry too much, but be careful! Also if you plan on copying anyones flogs be sure to go through the code and clear everything suspicious out. A lot of them can screw with your aff links etc..