Sometimes the hardest part of working with a digital marketing agency, is being able to effectively communicate with the stakeholders who are responsible for putting our suggestions into practice; we know that acting as a linchpin between the output of our consultation and your development team can often be a very stressful role.

Whilst we at Silverbean like to pride ourselves on being able to speak in a clear, jargon-free, no-nonsense manner, it can be all too easy for a message to get “lost in translation”, especially once it leaves us and makes its way to your support teams ticketing system. Of course, as a digital marketing manager, or person who is responsible for the performance of your website, you’ve turned to us to offer you our expert guidance. Therefore it is not unreasonable to assume that you’d also look to us to give you the right tools, to make sure that our expert guidance passes as easily as possible through your company.

In “The Digital Marketers Secret Weapon” our aim is to give you the information you need to effectively bridge the gap between you and the other people in your team who are instrumental in ensuring your site remains as healthy as possible. We hope that our guide will teach you about those critical issues that we see arise time and time again, and how to effectively discuss a solution with your internal team.

We firmly believe that if you can perfect your relationship between your developers, and your relationship with your content folk, you’ll find your life will become a lot easier. Of course this guide could never be a replacement for a unique consultation process but it will definitely give you a helping hand and personally, we definitely think that it’s worth a read!