U.S. TV Shows Find Online Success Abroad

Shows like House, Grey’s Anatomy or Mad Men have been a hit around the world. But for every House, there’s a Sons of Anarchy: An edgy cable show that doesn’t always
translate well for the average European, which means it can be challenging to get enough people to tune in. Unless you take them online. That’s the lesson to be learned from a new strategy used
by Germany’s ProSiebenSat.1. The country’s biggest not publicly funded TV company recently started to use its YouTube cloneMyVideo to exclusively
stream some U.S. TV shows, and instantly hit a nerve with viewers: Its online-only showing of Sons of Anarchy clocked some 4.5 million views, according to the Frankfurter Allgemeine Zeitung’s TV
blog.