Thsi site contains a number of exercises that help explain advertising to students. Although designed for secondary schools,...
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Thsi site contains a number of exercises that help explain advertising to students. Although designed for secondary schools, some of the activities could be used in an Introductory Marketing undergraduate class.

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Select this link to open drop down to add material Why Do I Want All this Stuff? to your Bookmark Collection or Course ePortfolio

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This site is a collection of the 2000-2003 Clio awards. Award categories include Print, Posters/Billboards and Student Print...
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This site is a collection of the 2000-2003 Clio awards. Award categories include Print, Posters/Billboards and Student Print campaigns for 2000, and Print, Posters/Billboards campaigns for 2001 and 2002. Examples of all of these are provided. For 2003, over 60 clips of television ad winners are also included for streaming.

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This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of advertisements...
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This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of advertisements between 1911 and 1955. These are taken from American and Canadian newsapapers and magazines. The collection is divided into these subjects: Beauty and Hygiene, Radio, Television, Transportation and World War Two. Especially interesting is the US anti-inflation campaign, persuading people not to spend too much money, to keep inflation down. A good resource for anyone researching advertising or popular culture.

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The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department....
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The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in the four major categories: Marketers/Advertisers, Media, Agencies and Salary Surveys. Some premium content is only available to subscribers.

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This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a...
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This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a product. It also teaches the student how to make people think, feel and act now, how to position a company and how to create a brand.

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Select this link to open drop down to add material Ad Basics to your Bookmark Collection or Course ePortfolio

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Select this link to open drop down to add material AdForum.com - Television Commercials to your Bookmark Collection or Course ePortfolio

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This is a collection of ads for products that are currently being sold on the internet. Some of them are strange (such as...
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This is a collection of ads for products that are currently being sold on the internet. Some of them are strange (such as the popcorn fork), others are ridiculous, (such as coffee mugs from the L.A. Coroner's Office), and others are silly (such as Roadside America, which demonstrate offbeat tourist attractions. These could be used as examples for creative and unusual products in an advertising class.

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The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role...
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The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. Although some consider all promotion synonymous with advertising, unique characteristics separate advertising from other forms of promotional communication. This course will guide students through both traditional and 21st century models of advertising, exploring the technical and creative sides of this field. This free course may be completed online at any time. See course site for detailed overview and learning outcomes. (Business Administration 306)

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