These are the words of writer James Shelley. They remind is that no matter how important we may think everything else is, all the time, whenever it gets thrown at us, paying attention sets us apart from everyone else.

Paying attention helps you avoid car accidents, noticing that unnoticeable but hugely important mistake in your work, and remembering important things you don't want to miss in your life. This much is obvious, but without putting a high amount of importance of just noticing the world around you it's easy to neglect it. Keep your eyes open. Plan to notice 10% more of your surroundings than you usually do. It's one of the biggest, simple favors you can do for yourself and the people running through your life every day.