Introducing D-FLEX

Occasionally technologies arrive that are truly innovative, creating clear technical progression and forever changing the markets that they are used in. Consider Velcro or Gore-Tex, product designs that were so influential that they became generic brands, household names and the de-facto standards without direct competition.

These products are successful because they work in a way that others could not. They are successful commercially because the complexity of manufacture was solved and they have become increasingly valuable through powerful brand recognition.

D-FLEX® is an elegant idea, beautifully realised. It is a game changer – a complete technology, ready for production and offering properties and performance so different that the fishing rod market will be forever changed.

When D-FLEX® is launched every conventional, circular fishing rod will become a thing of the past. D-FLEX® is the shape of things to come. D-FLEX® is the Difference.

Illustration

D-FLEX Technology is enabled by the elegance of its shape, providing different properties which are uniquely favourable to fishing rods.

The shape provides flexibility on one side, allowing the fishing rod to bend more readily.

While, conversely, being more rigid, and stronger on the other side - adding power and control during casting.

Learn more about our technology and discover what makes D-FLEX special.

Latest news

Dr Chris Underwood, creator of the D-FLEX® concept, stated “We feel that D-FLEX® is the most exciting technology to emerge for fishing rod manufacturers since the large scale availability of carbon fibre”.