AdWords Campaign Management

Managing a Google AdWords Campaign

roi.com.au has a dedicated pay-per-click (PPC) team for Google advertising campaigns

Running a successful pay-per-click advertising campaign through Google AdWords or on other paid search advertising platform takes time and effort. While it can be easy to maintain a low cost campaign by capping budgets and click spends there is no guarantee that such an approach delivers even a small return on investment. Trusting the services of a proven professional AdWords specialist is the best way to ensure you get the most from your Google ad campaign.

What is a Google AdWords campaign?

Much like TV advertising or other offline advertising campaigns, a Google AdWords campaign is an advertising project – usually an ongoing project of no specific time duration.

Google AdWords is an online pay-per-click (PPC) advertising application from Google. Advertisers place ads on the Sponsored Links sections of search results related to their business and pay Google a cost-per-click (CPC) every time a web searcher clicks on their sponsored advertisement. Sponsored links appear on Google searches above and to the right of the free organic search results generated when someone searches for something through the search engine.

How does Google AdWords work?

Google AdWords, like most pay-per-click advertising campaigns, works on a bid-based auctioning system whereby the highest bidder for a specified search term has their advertisement presented when a relevant search is made.

AdWords campaigns can be tailored to suit specific criteria of website owners and to maximise the impact of your ads for a specific industry or niche. You can adapt your campaign to suit your marketing budget, refine and improve adverts for better conversions; target specific time frames to advertise during peak hours and pause ads when you know your target audience are unlikely to be searching online.

Improving the performance of your Google advertising campaign can be done through analysing the data in your Google Analytics account to determine opportunities to improve your campaign, while integrating your AdWords and search engine optimisation (SEO) in a comprehensive internet marketing strategy is the best approach to maximising the return of your online investment long-term.

roi.com.au is a Certified Partner of Google AdWords. Our team has the experience of implementing and managing hundreds of successful AdWords pay-per-click (PPC) campaigns for businesses across a wide range of industries in Australia. Our dedicated PPC specialists take the time to learn about and understand your business and your objectives with a view to running the most profitable AdWords campaign. This is done transparently with regular reporting and involves strategic segmentation, creative advertising and a consistent approach to analysing your campaign to ensure the best possible results.

AdWords campaign management is one element of a comprehensive Search Engine Marketing (SEM) service provided by roi.com.au as part of our philosophy of delivering online success to our clients. Our intelligent approach to SEM pools extensive resources in search engine optimisation (SEO), web design, marketing communications and pay-per-click advertising to deliver the complete package to hundreds of satisfied clients. Contact roi.com.au today and let us put your business first with a Google AdWords campaign that gets results!