Hublot Popup Store / Asylum

Interior Designers

Location

Creative Director

Chris Lee

Design Director

Cara Ang

Designer

Simone Königshausen

Text description provided by the architects. Taking advantage of the majestic void space in Paragon Shopping Mall Singapore, Asylum has designed an art installation aptly entitled BIG BANG, which spans across two floors, sweeping impressively across the area. Tens of thousands of “black gems” rain down from above; creating an illusion of a store that has popped up, inviting a sense of excitement and wonder.

The momentary quality of a pop-up store suggests an ephemeral, fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory space; magically solid yet porous and structurally monumental yet light.