A look at Facebook’s carousel ad and the latest pricing trends on the network

by Andrew Waber

In a rather under-the-radar update earlier this year, Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text were typically rejected or quickly paused by Facebook. The new system theoretically gives more leeway to advertisers, but it also spells out the potential impact of image text on audience reach.Read the full article