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Unformatted text preview: e service is “Saving the World One Computer at a Time. 24 Hours a Day. Your Place or Ours!” THE CHANGING ENVIRONMENT
Many changes in the environment occurred to create the
need for Geek Squad’s services. Future changes are also
likely to change the way Geek Squad operates. An environmental scan helps understand the changes.
The most obvious changes may be related to technology. Wireless broadband technology, high-definition televisions, products with Internet interfaces, and a general
trend toward computers, phones, entertainment systems,
and even appliances being interconnected are just a few
examples of new products and applications for consumers
to learn about. There are also technology-related problems
such as viruses, spyware, lost data, and “crashed” or inoperable computers. New technologies have also created a
demand for new types
of maintenance such
as password management, operating system
updates, disk cleanup,
and “defragging.”
Another environmental change that
contributes to the popularity of Geek Squad
is the...
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TERMSpring '14

TAGS Marketing,
Household income in the United States, Sherman Antitrust Act, ker81063_ch03_058-077.indd Page