Pyze, providers of a business intelligence platform for mobile app publishers, has added loyalty and attrition management to its Pyze Growth Intelligence platform.

As part of the Pyze Growth Intelligence platform, the Intelligence Explorer uses machine learning. It enables real-time exploration to identify patterns and relationships between data and unveil which user dimension attributes yield various types of app engagement.

As of today, the Intelligence Explorer now includes Attrition Risk and Loyalty dimensions that can be combined with dimensions like engagement, recency, or revenue to explore the entire user base. Finding and reaching out to active loyal users in a specific cohort with low revenue is now as easy as identifying attrition risk users who joined two to four months ago.

Pyze also added Engagement, Retention, and Resurrection capabilities in Growth Automation to reduce user churn and abandonment by automatically re-engaging with attrition risk users and resurrecting lost users at scale. Based on the data sets identified by the Intelligence Explorer, users can leverage the Growth Automation to engage with users based on workflows defined by behavior, actions, and milestones.

"Deep understanding of user behavior that leads to loyalty or attrition has been a highly desired feature by our customers," said Dickey Singh, co-founder and CEO of Pyze, in a statement. "We're excited to integrate these new capabilities into our platform to not just provide deeper exploration across the entire user base, but also enable our customers to re-engage attrition-risk users and retain loyal users in the free game-changer tier. Today's announcement provides the sophisticated marketing services all app publishers need to be successful in the app store."

"W'’re extremely excited about the ability to explore loyalty and attrition through the Intelligence Explorer to understand which product enhancements can make our apps stickier," said Nav Sandhu, CEO of Terafyle, a service that allows users to manage media and content between remote computers and cloud storage services, in a statement. "The churn reduction capabilities being added to Pyze Growth Automation are extremely helpful in re-engaging at risk users. Until now, we've been doing a fair amount of manual analysis to identify users who have stopped using our app and then used third-party tools to build campaigns for engaging those users."