Did you know that having a postscript (P.S.) is one of the most
important aspects of a successful sales letter? The P.S. is just as important as headline
to a sales
letter.

Many marketers even consider their P.S. message as their second
headline because out of all the items in a sales letter a reader
reads, it is the headline and P.S. message that are read the
most.

This makes sense because people who come across a long sales
letter usually scan the headline and then go to the end of the
sales letter because they know the offer will be summoned up at
at that point. Almost all successful sales letters have a P.S.
at the end of them.

Internet marketers use their P.S. in many different ways. For
example, they may use their P.S. to:

Remind the reader to take action

Set a deadline to respond

Add more benefits to the offer

Add more credibility to the offer

Offer a free bonus to the offer

Write about the downside of not ordering

You decide what you want include in your P.S. that you feel will
guarantee the sale. You also want to make sure your P.S. is
intriguing enough to make your reader curious enough to read
your entire sales letter if they haven't already.

Every type of technique that you might use for your P.S. will
vary from the types of offers that you have. You can test
various P.S.'s to see which one has the best better conversion
ratio.

You can even incorporate more than one of the above items into
your P.S. message to encourage more curiosity. You should try
to close the sales with your P.S. message rather than leaving it
open-ended.

Review to the two examples below:

Example 1

P.S. - If you order today, we will send you a free ebook on
how to make money with auctions. Click here to order.

Example 2

P.S. - I have your jammed packed package ready to send to
you. After you order the package using your credit card, I will
send you full instructions. Click here to order.

Notice how the second P.S. actually closed the message by
assuming that the person is going to order. The first P.S. left
the offer open by suggesting, "If you order."

Some marketers even go as far as adding a P.S.S., which is an
additional note after the P.S. I am not quite sure how
successful adding a P.S.S. to the end of a sales letter works,
but only by testing will you be able to find out.

The nice thing about sales letters on the Internet is that you
can actually link to the order page straight from your P.S.
message. Include a link at the end or in the middle of the P.S.
message to encourage your reader to click and purchase your
offer.

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending
an email to subscribe@freecoolcash.com with "sub-art" in the subject.
Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money
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