The ASMR-style videos highlight the video recording quality of the Sony Xperia XZ1 phone. The full campaign and videos are posted on the website of Carphone Warehouse, the top independent mobile online retailer in the UK.

What prompted Carphone Warehouse and Sony to create ASMR videos to help promote the Xperia XZ1 phone?

According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry,

“A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.”

There is a problem though. I didn’t find strong evidence of ASMR-inspiration in the nine campaign videos I watched.