Greg Peters, the international superhero known as "The Webmaster", springs into action each day to save people and organizations from their own websites. When not leaping tall style sheets in a single bound, he enjoys sitting down and clearing up the confusion about what he does. Oh, and sometimes he just likes to write about whatever happens to be on his mind.

Thursday, December 28, 2006

Seth Godin has a short post today asking the question, "Would I buy the T-shirt?" By this he means, does your business inspire the kind of fans and fanaticism that would inspire the purchase of a t-shirt with your logo? If not, why not and how can you change?

Wow! What a question. I'm trying to think of the last thing which inspired me to buy a t-shirt (or other souvenir with a corporate logo). I'm wearing a sweatshirt from my trip to Alaska this summer. On our Christmas tree, we have ornaments from Disneyworld, and Cirque du Soleil. Probably the largest number of "t-shirt" purchases for me would be from the "Babylon 5" franchise.

So, what do these all have in common? What do they have that other television programs, travels and/or performances don't have?

Looking at them I can see one common thread. They each in their own way transported me to another existence. I saw sites which I had never before imagined. I experienced whole new viewpoints and ideas. I even discovered whole new areas of my own life which have colored my days since that time.

So, how do I put my own business in such rarefied company? How do I make my clients want to buy my t-shirt? I'll admit to being stumped right now on that one, but the question has opened up a whole new area for me to ponder. I wonder if Seth has any t-shirts!