Full Text Search Details...sic Literature Collection World Public Library.org DECISION Title: PRODUCTPLANNING DECISION Author: GLEN L. URBAN Language: English Subject:... ...rature Collection World Public Library.org DECISION Title: PRODUCTPLANNING DECISION Author: GLEN L. URBAN Language: English Subject: Fiction... ...... ...... ...d Bruce Montgomery Glen Lee Urban 1967 All Rights Reserved Chapter 8 THE "PRODUCT" AND COMPETITIVE STRATEGIES In the preceeding sections of the book ... ...red with design factors and competitive strategies in the analysis of the "product." The "product" is the total bundle of utility generating character... ...ign and quality of the good are the most elementary characteristics of the product since they underly the basic utility the consumer ascribes to the g... ...) . If this form is to be used Marvin G. De Vries, "The Dynamic Effects of Planning Horizons on the Selection of Optimal Product Policies," Management... ...x and competitive characteristics of the product in mind, specific productplanning problems can be outlined. In this chapter productplanning problem...