Candy is a sweet treat to eat, but it can be as tough to advertise as it is on your molars. Give potential customers a way to get to know your business with a handout of a candy brochure. With sweet-tooth-tempting pictures and lots of descriptions about how your candy stands out from the mass-produced items on the grocery store shelves, you’ll have your name front and center for when cravings strike. A number of software programs make it simple to avoid sugar shock when designing a candy business brochure, so you can focus on selling sweet stuff.

1. Bake or make a batch of the latest candies your business is offering, such as limited-edition holiday sweets or low-calorie options.

2. Take close-up photos in good lighting, try going outside or placing the candies on a crisp, white tablecloth, arranged in small towers or clusters on attractive plates and platters. You can also bag up some of the candies with a pretty bow in cellophane to show how they may look when shipped.

3. Open, crop and edit the images in a free software such as Windows Paint or higher-quality version such as Adobe Photoshop. Save the images to an easy-to-access place such as the desktop.

4. Open a word processing program such as Microsoft Word or a desktop publishing program such as Adobe InDesign or Microsoft Publisher. Navigate to the software’s brochure template collection. While no program has a candy business brochure, all brochures are customizable, so open the one that best-suits your business, branding and themes.

5. Click into the main cover panel on the brochure. Replace the text with the cover line, such as “Introducing Francie’s Sweets!” Replace the other headlines, headers and subheads throughout the brochure with information such as “Ingredients,” “Calories,” “Special Dietary Accommodations,” “The Baking Process” and “Our Company History.”

6. Highlight and type over the template’s text boxes below each header to fill in with text and information. Where the brochure includes text boxes for company information, highlight and type over them to add your blurb information.

7. Click on any brochure-included pictures on the template. Press the “Delete” key to remove them. Add the images of your candy by clicking the software’s “Insert” tab or menu, browsing to the picture and double-clicking it. Drag it into place and repeat, scattering pictures throughout both pages of the brochure.

8. Take advantage of some software program’s included clip art, usually found also on the “Insert” tab called clip art. Search for image terms such as “candy,” “sweets,” “lollipops” or “chocolate” and add them throughout the brochure, which can lend a homestyle or old-timey look to the piece.

9. Click the template’s “File” menu or tab. Click “Save As.” Enter a name for the brochure and click the “Save” button.

Things Needed

Desktop publishing or word processing program

Graphics editing program

Digital images

Tip

You do not have to use a template or any one particular piece of software to create your brochure; it’s just an easier option since all of the setup is done for you. When using a non-template software such as Windows Paint, included with Windows operating systems, you’ll need to exactly measure for the brochure folds and margins, as well as create two different files, one for each side of the brochure.

About the Author

Fionia LeChat is a technical writer whose major skill sets include the MS Office Suite (Word, PowerPoint, Excel, Publisher), Photoshop, Paint, desktop publishing, design and graphics. LeChat has a Master of Science in technical writing, a Master of Arts in public relations and communications and a Bachelor of Arts in writing/English.