Honda Does Bic For Her With Pink Fit That Prevents Wrinkles

In Japan, Honda is marketing a pink Fit called Honda Fit She's (apostrophe is a heart) that promises to prevent wrinkles with its "plasmacluster" AC system. Of course, this gender specific stuff still works great in Japan where, apparently, they aren't so hung up on the fact that men are men and women are women.

Going for "adult cute," it would seem Honda might want to team with Bic and co-marketing their Bic For Her pen along with the car.