Importance of keywords selection on Amazon

Importance of keywords selection on Amazon

Amazon now sells millions of products in India and worldwide. When you have a product on amazon, be almost certain you are going to face tough competition from other sellers selling the same or same kind of products.

So how do you differentiate yourself or be the first one to be shown to your potential customers?

The answer is to have used a proper and most common used keyword as part of your product description.

Today shoppers do not filter their search by category. They simply go to the search bar and type their description of what they need.

If the exact words are present in your product description, your product will be among the first few to pop up on their screen. And hence your product gets its viewership. This ultimately leads to improving yourAmazon sales.

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Types of keywords

A brand needs to first identify the keywords it resonates best with. Next use terms that are common language but still describes its product.

A mix of both will help rank your product higher. The major keywords will generate high traffic and high competition. The more specific keyword will generate less traffic with a higher click-through rate.

The niche terms drive only a small amount of traffic but will have very little competition, making it easier to rank high for those terms and get top exposure.

Amazon Keyword Search

Make sure you do ample research before narrowing down your keywords for your products.

You should already have a list of shortlisted keywords depending on the automated keyword suggestions that pop out when you type in the search bar.