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Audiences can interact with video in ways they can’t with text, and those interactions can be measured down to the second to provide incredible insight into the engagement patterns of different individuals and the effectiveness of different pieces of content.”. Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. MORE

LinkedIn tends to attract users of higher education and income. Users who use social media a lot tend to be on Facebook, while light users tend to be on YouTube. 12) If you are a B2B company, consider LinkedIn for your US audience. Our study showed that 65% of B2B respondents had acquired a customer through LinkedIn. "Social media is a lot like sex. Nobody knows how.". MORE

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes YouTube 17.8 minutes LinkedIn 7.6 Big Train follows and interactions are up quite a bit across all of our channels – YouTube, Facebook, twitter, and our blog as a result. MORE

And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. In addition to sharing interesting content, you should also make sure to interact with others in social media. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right? MORE

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. Now, it is just the opposite. MORE

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. LinkedIn Facts. Earnest Agency ). 4. MORE

We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). Unilever launched the YouTube channel All Things Hair , an online space where “women could get relevant answers to their hair-care queries through high-quality video content.” MORE

Or LinkedIn? Or YouTube? Even if you're not seeing a lot of engagement on Google+, you might see a bump in your organic search rankings as a result of your activity there. 4) Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. 62% of companies using LinkedIn for marketing have acquired a customer from it. Poppycock. MORE

They've actually done an awesome job of using their platform to showcase their geeky personality and to encourage interest in science -- something they've done well on other social media networks like Instagram and YouTube. In addition to sharing their emoji science findings, they also encourage their Snapchat followers to interact directly with them. How to Follow Brands on Snapchat. MORE

Increased engagement (number, depth and quality of interactions with customers and prospects). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Video / YouTube. Until recently, most social media case studies have focused on consumer brands. Objectives. Leads and new business. Results. MORE

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. Three-quarters of B2B technology buyers say they use social media at some point during a buying cycle to gather information or communicate with colleagues about a purchase; 58% use LinkedIn for this purpose. MORE

Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings. . LinkedIn. For organizations looking to connect with a professional demographic, LinkedIn has a well-suited user base. YouTube. Twitter. MORE

Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. LinkedIn. LinkedIn is a social network that allows people and businesses to connect with one another. It''s particularly popular for B2B marketers, though some B2C marketers have found it helpful, too. YouTube. Agile. MORE

Ideally, apps should take advantage of smartphone features. • B2C use of QR codes is about selling, B2B use is about branding: provide the visitor with some kind of value (e.g. And correlations are good data. • The best social monitoring tools are “Excel and your own eyes. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. MORE

If you are among the 55% of B2B and 58% of B2C marketers who reported that they lack clarity on what successful content marketing should look like in their organizations, you might find it helpful to take a look at what our Project of the Year finalists were able to accomplish: Sainsbury’s magazine. Agency of the Year (fewer than 100 employees). Content Marketer of the Year. view rate. MORE

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Learn more. Interesting. MORE

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million. million. MORE

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Use keywords, interact with fans, and engage with groups. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. ” The solution? MORE

Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. First, log in to LinkedIn at your boss’s desk and show them LinkedIn Groups. MORE

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). There are 100 hours of video uploaded to YouTube every minute. ( The Wonder of Tech ). MORE

B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. DIFFERING GOALS: For B2B marketers, the top goal of content marketing is “lead generation” (80%), whereas B2C marketers cite “brand awareness” as the top goal (79%). LinkedIn is 2nd (43%) and Twitter is 3rd (35%). MORE

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). MORE

Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on LinkedIn. LinkedIn Ads consist of the following five elements: Headline (up to 25 characters of text). MORE

How does B2B social media marketing differ in effectiveness from B2C use? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Marketing Interactions ). LinkedIn Statistics. MORE

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Why do my Bing adgroups show a DRAFT status? MORE

Not only is McKinsey & Company’s publication, the McKinsey Quarterly , one of the most well-respected in the business, their marketing team reached new frontiers with an interactive approach to content. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. Sign up for our DIY Interactive Content Design webinar Xerox. MORE

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. How to Twitter and LinkedIn Boot Camp) in this intriguing collection of infographics. Search and Social. MORE

For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Interactions like these tell you that your messages are resonating with your fans and followers. MORE

“For B2C companies, every business should have email marketing and automation technology that effortlessly syncs with e-commerce systems, which will show you exactly how much revenue every message drives.” Facebook , Instagram , and LinkedIn , will remain big-time players for enterprise marketers everywhere. Content distribution ranks near the top of this list. MORE

Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches. How You Approach Social Media Matters. 12 Tips to Improve Your Approach to Social Media. What interests your target audience most? MORE

Their responses offer a variety of predictions, and many believe that more focus will be placed on live video, visual content, interactive content, virtual reality, personalised and niche content, content promotion and distribution, and that more businesses will seek out content creators and marketers. Follow Michael on Twitter (@ BrennerMichael ) and connect with him on LinkedIn. MORE

The ease to implement script on our pages and being able to add YouTube videos to the Vidyard templates allow for a seamless look and feel. Already the first video platform to offer comprehensive integrations with a variety of marketing and sales technologies, Vidyard recently launched Personalized Video as well as integrated video live streaming for B2B and B2C businesses. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software, and Citibank rely on Vidyard for their video marketing and analytics needs. Gainsight. Insight. ” Taulia. About Vidyard. MORE

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO. MORE

It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. Or just for keeping up with friends. Um … maybe not. MORE

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. and LinkedIn is the “oldest” network, with 79% of users age 35 and older. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. LinkedIn Statistics. Pingdom ). MORE

B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. DIFFERING GOALS: For B2B marketers, the top goal of content marketing is “lead generation” (80%), whereas B2C marketers cite “brand awareness” as the top goal (79%). For B2C marketers, it’s 74% (brand awareness). MORE

While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. As for some of the social networks, like LinkedIn , you can connect with people who can help you out. Image via Wikipedia. MORE

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah. MORE

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. MORE

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Interactive media: podcasts, video, online demos – 30%. believe this is the major reason why social media for B2B (or even B2C) has so much value. They leverage LinkedIn, Ning, YouTube, and Twitter. MORE

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn. MORE

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.

Increased engagement (number, depth and quality of interactions with customers and prospects). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Video / YouTube. Until recently, most social media case studies have focused on consumer brands. Objectives. Leads and new business. Results.

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million. million.

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. LinkedIn Facts. Earnest Agency ). 4.

Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on LinkedIn. LinkedIn Ads consist of the following five elements: Headline (up to 25 characters of text).

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person).

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). There are 100 hours of video uploaded to YouTube every minute. ( The Wonder of Tech ).

It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. Or just for keeping up with friends. Um … maybe not.

Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches. How You Approach Social Media Matters. 12 Tips to Improve Your Approach to Social Media. What interests your target audience most?

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. How to Twitter and LinkedIn Boot Camp) in this intriguing collection of infographics. Search and Social.

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. Three-quarters of B2B technology buyers say they use social media at some point during a buying cycle to gather information or communicate with colleagues about a purchase; 58% use LinkedIn for this purpose.

How does B2B social media marketing differ in effectiveness from B2C use? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Marketing Interactions ). LinkedIn Statistics.

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. and LinkedIn is the “oldest” network, with 79% of users age 35 and older. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. LinkedIn Statistics. Pingdom ).

Audiences can interact with video in ways they can’t with text, and those interactions can be measured down to the second to provide incredible insight into the engagement patterns of different individuals and the effectiveness of different pieces of content.”. Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669.

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person).

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). There are 100 hours of video uploaded to YouTube every minute. ( The Wonder of Tech ).

It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. Or just for keeping up with friends. Um … maybe not.

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. As for some of the social networks, like LinkedIn , you can connect with people who can help you out. Image via Wikipedia.

If you are among the 55% of B2B and 58% of B2C marketers who reported that they lack clarity on what successful content marketing should look like in their organizations, you might find it helpful to take a look at what our Project of the Year finalists were able to accomplish: Sainsbury’s magazine. Agency of the Year (fewer than 100 employees). Content Marketer of the Year. view rate.

Ideally, apps should take advantage of smartphone features. • B2C use of QR codes is about selling, B2B use is about branding: provide the visitor with some kind of value (e.g. And correlations are good data. • The best social monitoring tools are “Excel and your own eyes. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati.

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Use keywords, interact with fans, and engage with groups. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. ” The solution?

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.

We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). Unilever launched the YouTube channel All Things Hair , an online space where “women could get relevant answers to their hair-care queries through high-quality video content.”

Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings. . LinkedIn. For organizations looking to connect with a professional demographic, LinkedIn has a well-suited user base. YouTube. Twitter.

Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. First, log in to LinkedIn at your boss’s desk and show them LinkedIn Groups.

For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Interactions like these tell you that your messages are resonating with your fans and followers.

Not only is McKinsey & Company’s publication, the McKinsey Quarterly , one of the most well-respected in the business, their marketing team reached new frontiers with an interactive approach to content. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. Sign up for our DIY Interactive Content Design webinar Xerox.

B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. DIFFERING GOALS: For B2B marketers, the top goal of content marketing is “lead generation” (80%), whereas B2C marketers cite “brand awareness” as the top goal (79%). LinkedIn is 2nd (43%) and Twitter is 3rd (35%).

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Interactive media: podcasts, video, online demos – 30%. believe this is the major reason why social media for B2B (or even B2C) has so much value. They leverage LinkedIn, Ning, YouTube, and Twitter.

Their responses offer a variety of predictions, and many believe that more focus will be placed on live video, visual content, interactive content, virtual reality, personalised and niche content, content promotion and distribution, and that more businesses will seek out content creators and marketers. Follow Michael on Twitter (@ BrennerMichael ) and connect with him on LinkedIn.

LinkedIn tends to attract users of higher education and income. Users who use social media a lot tend to be on Facebook, while light users tend to be on YouTube. 12) If you are a B2B company, consider LinkedIn for your US audience. Our study showed that 65% of B2B respondents had acquired a customer through LinkedIn. "Social media is a lot like sex. Nobody knows how.".

B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. DIFFERING GOALS: For B2B marketers, the top goal of content marketing is “lead generation” (80%), whereas B2C marketers cite “brand awareness” as the top goal (79%). For B2C marketers, it’s 74% (brand awareness).

Or LinkedIn? Or YouTube? Even if you're not seeing a lot of engagement on Google+, you might see a bump in your organic search rankings as a result of your activity there. 4) Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. 62% of companies using LinkedIn for marketing have acquired a customer from it. Poppycock.

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO.

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. Now, it is just the opposite.

“For B2C companies, every business should have email marketing and automation technology that effortlessly syncs with e-commerce systems, which will show you exactly how much revenue every message drives.” Facebook , Instagram , and LinkedIn , will remain big-time players for enterprise marketers everywhere. Content distribution ranks near the top of this list.

The ease to implement script on our pages and being able to add YouTube videos to the Vidyard templates allow for a seamless look and feel. Already the first video platform to offer comprehensive integrations with a variety of marketing and sales technologies, Vidyard recently launched Personalized Video as well as integrated video live streaming for B2B and B2C businesses. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software, and Citibank rely on Vidyard for their video marketing and analytics needs. Gainsight. Insight. ” Taulia. About Vidyard.

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes YouTube 17.8 minutes LinkedIn 7.6 Big Train follows and interactions are up quite a bit across all of our channels – YouTube, Facebook, twitter, and our blog as a result.

Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. LinkedIn. LinkedIn is a social network that allows people and businesses to connect with one another. It''s particularly popular for B2B marketers, though some B2C marketers have found it helpful, too. YouTube. Agile.

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Why do my Bing adgroups show a DRAFT status?

And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. In addition to sharing interesting content, you should also make sure to interact with others in social media. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right?

They've actually done an awesome job of using their platform to showcase their geeky personality and to encourage interest in science -- something they've done well on other social media networks like Instagram and YouTube. In addition to sharing their emoji science findings, they also encourage their Snapchat followers to interact directly with them. How to Follow Brands on Snapchat.