Today, organizations are collecting data at every level of their business and in volumes that in the past were unimaginable. Data sets are stored in different database systems or in files with distinctive formats, all reflecting business process, application, program software, or information type dependencies. Adding to this complexity is the distribution of these data sets across the enterprise in silos requiring a varied set of tools and/or specialized business rules for data transformation, classification, matching, and integration. Because of the massive amounts of data stored in a variety of representation formats, decision makers strain to derive insights and create business solutions that adequately span and integrate information from these disparate technology islands. Learn more today!

The concept of Continuous Data Technologies (CDT) emerged on the scene two years ago, and is now transforming the data storage industry. Nearly every major storage vendor has one or more CDT products in their offering roadmap, in addition to a vital community of emerging vendors who are the true innovators in this space.

This paper gives the reader an overview of the functionality of IBM's WebSphere Customer Center, and explains why IBM is the strategic partner that more Fortune 500 companies select as their strategic platform for Customer Data Integration.

White paper or Webinar? Free trial or sweepstakes? Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.

Discover how to get the most from your Google AdWords campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their search program, and how to avoid making the same mistakes.

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