The development signifies the company’s continuing dedication to innovation, to growth and to building powerhouse brands, according to company officials.

Local leaders said Kellogg is doing its part to strengthen the economy with the investment and expressed optimism that its impact will reach far beyond the city that’s now known not only for its cereal, but for a rapidly expanding line of snacks and convenience foods.

“Kellogg has invested a lot of money and resources into the community,” said Battle Creek City Manager Ken Tsuchiyama. “This expansion is even more commitment and it is very positive news in an economy that is struggling. It is nothing but good for Battle Creek and the region. It will take investments like this to help make our economy healthier.”

Tsuchiyama was among several dozen area business people, civic leaders and company employees to participate in a dedication ceremony for the operation Tuesday morning.