The beamNG guys—responsible for some really amazing-looking video game car crashes—demonstrate…
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No, really, it's great. It's the perfect combination of funny and informative. A fine balance between car crashes and not-crash-related demonstrations. There's even a scenic drive through a forest. Kinda. Take a look:

Not that the trailer is the only good thing about the new Greenlight page. There's lots of good information about the future of BeamNG, namely, what the final game will look like—yes, it's going to be an actual open-world driving game. With racing and stuff. Not just a car crashing sandbox. The page also details what you get for buying the game's alpha version:

All future updates to BeamNG.drive included for free (alpha, beta), also including the final game

Full modding and content creation capabilities - make maps and vehicles, and script gameplay

Use the built-in terrain editor and any 3D modeling, image editing, and text editing software

Your purchase of BeamNG.drive Alpha Access grants you a serial key with which you can download the game and update it to the latest version.

Online authentication is only necessary to update; the game itself does not need an internet connection to run.

You also get exclusive access to a section of the forum
where you can talk directly to the devs and report bugs, suggest
features, etc.

The exclusive forum section also contains 3rd-party content, including vehicles and terrains.

In addition, you get a little BeamNG.drive logo under your avatar.

Of course, you can already grab the alpha on the game's website. Getting on Steam, though, would grant BeamNG access to the audience necessary to really make that modding community flourish. And who knows, we might just end up with an absolutely phenomenal PC driving game.