Is Paid Social Media Amplification Worth it for Your Business?

by Sherice Jacob

If “content marketing” was the promotional trend of 2014, paid social amplification is all the rage in 2015. But, as with any practice-turned-buzzword, there are a lot of myths and misconceptions around what exactly “social amplification” is. Is it just a fancy way of saying “paid advertising on social media”, or something more? Let’s take a closer look and discover what, ex ...Read the full article