John Jordan, center grabs a bottle of wine off a table while model Amanda Pizziconi and Greg Miller, director of wine, react during the filming of "Blurred Vines." VIDEO GRAB

John Jordan of Jordan winery in Healdsburg uses social media to promote his brand. In a recent video spoofing Robin Thicke's "Blurred Lines," Jordan promotes his wine with dancing women, a dancing alligator, a pool party and a light saber fight of the Star Wars genre. The title of the video is "Blurred Vines." KENT PORTER/ PD