Crikey. This thing is getting quite a lot of traffic. I’m just going to say now that even if this becomes the next Susan Boyle, the point still stands. Getting lucky once doesn’t mean the dice always rolls a six.

Especially poignant because the Google ad just below the video speaks of something called “Viral Seeding Campaigns” which sound like some horrible mash up of toxicology, lawn care and real time strategy video games. Come to think of it, that makes about as much sense as Viral Marketing itself.

I was torn between doing a post on the mathematics of viral marketing and making this stupid video. I think I made the right call, but I might inflict the maths lecture on you at some point. The short version is that, while there’s a small chance of massive popularity, the odds are that it’ll fizzle out into the background noise of the interwebz fairly quickly.