Paid Marketing

Marketing has come a long way from traditional way with the rapid development in technology and tools, marketers tend to require more data to retarget and sell their product, services and produce quality content. Data has become oil in this modern era, the more data you have about your visitors the easier it gets to sell …

If there’s one thing all paid search advertisers can agree on, it’s that ad testing is important. It’s long been a best practice to include multiple ads in each ad group so that you can see which ads perform better and create better ads within your account. That may be where the agreement ends, though, as advertisers …