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In 2005, Reebok approached artist/designer Kenzo Minami to do an InstaPump Fury collaboration as part of their I AM WHAT I AM campaign. The resulting limited edition release of only one hundred pairs quickly became a highly desired collaboration. The original InstaPump Fury was designed in 1993 by Steven Smith. Its radical architecture was shocking. Even today, it remains one of the most forward-looking sneaker designs and is a perennial favorite for collaboration. Minami used his signature chaotic yet tightly controlled graphics to embellish the InstaPump Fury.