Everyone who hears the name 'Warby Parker' immediately thinks of glasses and sunglasses in the New York area, and the brand has expanded to include a number of locations in the U.S. and Canada, and recently a completely new branch in Paramus, New Jersey.

A few weeks ago, Chipotle announced that their food would be 100% GMO free. Now there's not a week without at least one fast food chain claiming they're going to be “more natural”, the new reputation booster.