With some of the earth’s leading adventure tourism destinations Jämtland Härjedalen is hand-picked as launching partner to the app Adventure Junky. Summit hikes, midnight fishing and snowkiting on frozen lakes are part of the Swedish adventures that are chosen to impress global adventure junkies.

The Australian co-founders visit Sweden

Australian co-founders Fuchsia Sims and Nigel Malone visit Åre in Jämtland April 11-12 when the app will be introduced to the nordic tourism industry during the Adventure Travel Trade Association conference AdventureConnect Nordic Gathering.

For adventure travellers of every genre

The game brings together adventure travellers of every genre – from hikers to bikers, climbers to divers, sailors to snowboarders and wildlife watchers to wing suiters – on the same playing field, and pits them against one another in friendly rivalry. The goal: to determine the Earth’s Number 1 Adventure Junky.

An initial 500+ adventures, from almost every country and culture have been hand-picked by the Adventure Junky team for their authenticity, sustainability and uniqueness of experience. Add to that a rapidly growing number of adventures drawn from players and destination partners. Adventures range from the softer, such as a Patagonia winery safari or foraging in the Sweden wilderness, to the extreme of summiting the seven volcanoes of Guatemala or a Favela tour in Rio.

Jämtland Härjedalen in a unique position

“Jämtland Härjedalen and the Nordic countries are in a unique position to be the European brand leader for adventure travel and a global force in this rapidly expanding market. The depth and authenticity of these experiences is unparalleled. Owning this space will require cross-border cooperation and marketing which focusses on strengths, rather than trying to be all things to all people. Adventure Junky is the ideal platform to launch such an approach, create real impact, economically and efficiently. This is an exciting initiative with significant potential,” says Nigel Malone, Director, Adventure Junky.

About the Adventure Junky app

The Adventure Junky app has been designed to streamline the traveller’s journey from the high of one adventure to the next. On it users can browse, bucket list, book, plan, share and add adventures. The app keeps track of, ranks and rewards their achievements. Friends and heroes can be followed creating a strong social community. The app is available on iPhone and iPad, with Android available shortly.