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Nelova 0.535 Oral Contraceptive

The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.

The Warner Chilcott Laboratories division of the Warner-Lambert Company from Morris Plains, New Jersey, produced this Nelova .5/35 brand oral contraceptive around 1989. The 28-pill monthly dosage is arranged in four rows of 7 pills. There are 21 yellow active pills consisting of .5 mg of norethindrone and 35 mcg of ethinyl estradiol, and 7 white pills that are inert.

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