8/17/2010 @ 3:00PM

In Pictures: Best-Ever Social Media Campaigns

12. Target: “Bullseye Gives”

This social media campaign empowered its Facebook fans by putting $3 million in their hands. Over two weeks Facebook users voted on which among the 10 selected charities would receive the greatest proportion of the money. St. Jude’s Children’s Hospital received 26.6% of the votes, so Target donated $797,123 to it. The effort attracted 291,399 votes from 167,000 fans. That’s not a staggering number, but it helped raise awareness for Target and its charitable efforts.