Following on the heels of their distasteful marketing of the “No Late Fees” campaign, one truly does wonder. (By the way, I recently rented from Blockbuster and actually found the new “No Late Fees” program to be consumer-friendly—it was just that the ad campaign was misleading, as you still got charged if you didn’t return the video.)

Throwing out critical customer data on a sidewalk, though, is completely inexcusable.