Video Game Industry Seeks Political Clout

Capitalizing on its improved respectability, the video game industry intends to establish a political action committee to donate money to game-friendly politicians and candidates.

Michael D. Gallagher, chief executive of the Entertainment Software Association, the industry's lobbying arm in Washington, said last week that the group's board approved the political action committee's creation last fall and that the committee would be up and running by the end of March. The association represents major game publishers including the Walt Disney Company, Electronic Arts, Microsoft, Nintendo and Sony.

"We will be writing checks to campaigns by the end of this quarter," Mr. Gallagher said. "This is an important step in the political maturation process of the industry that we are ready to take now. This is about identifying and supporting champions for the game industry on Capitol Hill so that they support us."