Small Business Blog

Selecting the best web design company is no easy choice. Your online store is the only thing that customers see of your company. It serves as the face of your business on the internet. This is why, finding the right team of professionals is essential; you’re not just asking them to develop a website, you’re entrusting your business to them.
Here are some questions you should ask your online store builder to gauge their credibility and expertise:

Question # 1: What is the Structure of the Business?

If you hand over your project to a small organization that doesn’t have a big team, then you may encounter risks of delays. On the other hand, a too large of an organization would mean that your project may be stuck in the “pipeline of bureaucracy”. Ask them if they have a dedicated team dedicated for each project. Who will be working with you? Can they introduce you to your “go-to” person for the job?

Question # 2: What Assurance can they provide you that your Project will be executed in a timely manner?

It is important to get a completion date of the project so that you can prepare for a launch. The web development company should agree upon a date. Furthermore, take it in writing from them, so that there isn’t any confusion or delays.

Question # 3: Will You have Complete Access to the Project?

There are a few questions that you should ask your developer regarding the coding and the license of the project. First, will are they using coding standards accepted by the industry? After the completion of the project, will you own the work, or is there an additional license fee?

Question # 4: How do they measure the Results of the Website?

Building your site is just one step. It is essential that people know of its existence. That’s where marketing tools like search engine optimization and affiliate tracking program come in. This generates more traffic onto your site, enhancing business sales.

Don’t Settle! Work with the best; get in touch with us now!

Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store. They provide a complete online store setup, web design layouts, customer support system, and so much more.
The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore it is also accredited by the BBB.
Call us on our toll free number, 877-627-2492 or email us at info@earthskater.com.
For more detail visit :
http://www.earthskater.com

An e-commerce business is perhaps the best way to start up a small business. There are no overhead costs, you’re not tied down to one specific location, and there’s a world of opportunities to tap into. Here you can build your own virtual storefront, market your products, establish a payment system, and do much more.
However, in order to do all that, you will first need to understand the dynamics of e-commerce before you begin your online store development process. Here is an insight on how to get started!

Choose a Domain Name

First and foremost, you will have to register the domain name of your online store. Select one that is a clear reflection of your business name. Another helpful tip when developing the name is to make sure it is simple and memorable enough for your customers’ benefit.

Web Hosting

Your website is a combination of files that are stored in the Web Server. In order to connect to your site, the customer will gain access to the web server through the internet. While some companies take control of the web server options by managing their own software and hardware, it is highly recommended to opt for professional services offered by a Web hosting company. For a yearly or monthly fee, such a company will provide you with limited or unlimited space (depending on your choice), and will allow your website to be stored, and therefore viewed, on the internet.
For businesses looking to get a full e-commerce support system, online store or customer support, Earth Skater offers excellent and affordable expertise on various platforms.

Security of Your Site

With your website developed, what’s the next step? You want customers to choose your store for their shopping requirements, but is your store really secure enough for credit card transactions? Most customers will not give out their credit card information to any store. Therefore, make sure you sign up for a merchant account with a reputable online payment processor. Check out the best merchant account options for you.

Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store. They provide a complete online store setup, web design layouts, customer support system, and much more.
The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore, it is also accredited by the BBB.
For more information, feel free to call us on our Toll free number (877-627-2492) or email us at info@earthskater.com.

Customers value convenience…

It’s that simple. Set up an online store, add all necessary features, verify its legitimacy, market your website, and you are good to go!
When you create a place for customers where they can get what they need, all in one place, you may see some positive results in your business. With a credit card payment system, you can accomplish much success for your online store.
Here is how your business can benefit from this strategic addition:

Establishes Legitimacy of Business

Most customers judge an e-commerce site based on the interface and the payment system. If you don’t have any purchase system software, you leave your customers dissatisfied. On the other hand, with all the right features and credible payment system, you build customer loyalty, and provide your customer with added options. This develops a sense of legitimacy.

Cost Effective & Time Saving

Most entrepreneurs feel that getting a merchant payment account to develop a payment system is expensive. Of course it’s not free. Yet the advantages of it outweigh the cost. Ideally, when a customer makes a credit card purchase, the cash is transferred directly into your bank account. With alternatives like money orders and checks, the process is elaborate and time consuming.

Bigger Sales

For big purchases, most customers do not prefer the installment process. It can be quite tiresome. Instead, they’re rather instantly purchase with their credit card, on full payment. This way, instead of receiving a first installment payment, you instantly receive full payment on expensive items.

The Potential

If you think developing a merchant account is complicated, there are simpler options available. Many applications are now developed that allows you a platform where you can simply accept credit card payments through your online portal.
While there are several advantages available of credit card system, there are also many risks involved pertaining to frauds and security. So make sure to ask you get expert advice to make credit card transactions safe!
Feel free to call us for more information on your online store development!
Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store. They provide a complete online store setup, web design layouts, customer support system, and so much more.
The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore it is also accredited by the BBB.
We look forward to hearing from you!
Phone Number (toll free):
877-627-2492
Email:
info@earthskater.com
For more detail visit : http://www.earthskater.com/

E-Commerce Hosting – Everything You Need To Know

Currently, ecommerce is one of the most thriving business structures available for any business that lacks a large amount of initial startup capital. If you’ve decide to take advantage of this emerging trend, fret not. Just follow this guide on everything you need to know to set up your online store!

Step 1: Develop the Right Domain Name

This may seem simple enough; all you have to do is select a company name, and turn it into a URL. However, this is where many virtual companies go wrong. They tend to come up with names that are complicated or difficult to remember. Make sure it is something unique, short, and most importantly, memorable! Search for the availability of domain names. Next, you should register it with the right web hosting company.

Step 2: Set Up your Website with an Online Store Company

Your Online Store/Web hosting company will provide you with the infrastructure that will help connect all your business to the internet. The right web hosting company will provide you with domain registry, custom development of the site, email accounts, an affiliate marketing program, and the best website service and maintenance options. So when out looking for a web hosting company, here’s what you need to keep in mind:

What does website service and maintenance cost

How often are they available?

Email accounts provided

SSL Encryption

Regular security auditing

Backup options

Step 3: Design An Easy-to-Use Website

It is imperative that the site be simple, and not too cluttered. Your storefront is what your online store will be judged upon, so design carefully using the right logo, name, introduction about company, product description etc.

Step 4: Make Your E-commerce Store Secure for Customers

With fraud and unauthorized credit card transactions taking place, your customers are going to be wary. Therefore, make sure you have SSL (Secure Socket Layer) or any standard World Wide Web security protocol already established to build your customers’ trust, and make your website safe.

Step 5: Set up an Internet Merchant Account to Manage Payments

There are several ways to manage payments, but the simplest is to set up a merchant account with any financial institution that will handle the credit card or debit card transactions as per your instructions.

You Get all This with Us!

Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store. We provide a complete online store setup, web design layouts, customer support system, and are accredited by the BBB with an A+ rating.
For more information, call us on our Toll free number (877-627-2492) or email us at info@earthskater.com.

Who Should Host Your Online Store?

When you set up your online business, it is absolutely imperative to have a web presence. So, unless you’re a web design and marketing pro, it would seem like a great idea to hire the right company that will give your brand that extra leverage.
Most e-commerce stores fail to have that because they don’t hire the right web host. So, what aspects do you need to consider when hiring the best online store hosting company? We have the answers!

1. Assess their Services & Features

Take a closer look at what they have to offer you. If you’re looking for an interactive website with dynamic graphics, can they make it possible? Do they have the resources? It would be most suitable to pick a company who will design, develop and market your website. Once you have the features listed down, you can make a comparison easily.

2. The Price

There are several web host companies who will offer you ‘reasonable’ rates, but beware! There may be a catch. These companies offer the right rate, but with incomplete services. So you may not end up getting what you initially paid for. Look for good rates, and make sure you know what you’re getting with at this price.

3. Take a Look at the Portfolio

It is highly recommended that you work with a company that has past experience in web hosting. Ask for references. How long have they been in the business? Take a look at their work. Does it match your requirements? If they fail to display past work, then it is best you move on to the next host.

4. Support after Project is Completed

Websites may have bugs or errors. Most companies who have had their website developed complain that their web hosts are difficult to get in touch with after the completion of the project. Therefore, ensure that the web host you choose provides an excellent customer support system if any unforeseen circumstances arises.

Looking for the best web design company?

Earth Skater is an innovative and creative e-commerce company that will design, develop, and market your online store. They provide a complete online store setup, web design layouts, customer support system, and so much more.
The company has an impressive portfolio, with experience working with one of the leading brands in the USA. Furthermore it is also accredited by the BBB with an A+ rating.
For more information check out the following details:
Website: http://www.earthskater.com/
Phone Number (toll free): 877-627-2492
Email: info@earthskater.com

Have you received an email solicitation like the one below?

Hi,
I’m on your website and I’d like to share a quick note: I see a few particular areas where I believe your search engine performance is being held back.

I’ll be concise: The issues themselves are not terribly complicated (which is a positive). With that said, without more sound direction, the site will continue to have the same level of visibility as it does currently.

Would you be open to giving my consultants a few minutes of your time to discuss this briefly? At the very least, you’ll have some more refined opinions on where your website could be more profitable.

On attrition and innovation… “at some point your techniques will fail because of the changes the competition makes.” Schroeder #business
— Sener Sean Korkusuz (@SenerKorkusuz) May 20, 2014

Because of the competitive nature of online business and the low barrier to entry for anyone who desires to sell their products or services online, continuous improvement is necessary to stay ahead of your competition and newcomers alike. Continuous improvement for your website / online business means:

Always working to increase traffic

Always working to optimize for conversions

Always working to increase the efficiency of your work processes

Always seeking, identifying, and developing new strategic partners

Always researching expansion into new markets whether through new products or new niche marketing efforts

Follow Earth Skater on twitter to keep up with the latest trends in E-commerce and insights into improving your online business.
Favorite Tweets by @earthskater

The content below was first seen on the Google Webmaster Tools account Help section and is edited here to clarify the term SEO as defined by Google.

SEO is an acronym for “search engine optimization”. Deciding to hire an SEO person or company is a big decision that can potentially improve your site rankings but you can also risk damage to your site and reputation.

Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
Google Webmaster GuidelinesGoogle 101: How Google crawls, indexes and serves the web.
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways.

Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index.

Here are some things to consider:One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:

“Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won’t clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
You should never have to link to an SEO.
Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
Choose wisely.
You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO company:
http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html.
Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results.
What are the most common abuses a website owner is likely to encounter?
What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO.

Following receipt of the AA form, the following authentication requirements will be carried out to ensure your order can be expediently processed:

A. Organization Authentication Requirements

GeoTrust must be able to confirm all of the following organizational registration requirements:

Official government agency records must include:

The organization’s registration number.

The organization’s date of registration/incorporation.

The organization’s registered address.

A non-government data source (such as Dun & Bradstreet) must include the organization’s place of business address if it is not included in the Government agency records

If the organization has been registered for less than three years, GeoTrust must verify operational existence through one of the following means:

Through a non-government data source (such as Dun & Bradstreet)
– or –

By verifying the organization has an active demand deposit account (such as a checking account) with a regulated financial institution through a Lawyer’s Opinion Letter or directly with the financial institution.

Some notes on completing the EV form:

On the form, please follow these instructions:

1) For Organization Name, use your exact company name

2) For place of signing, use your exact company address that is on file with the government, BBB, etc

3) The final step after we get the form back to the SSL provider will be that they verify your info. against public records such as the Better Business Bureau, etc. If they can not find a public source of informations confirming your company information, then they will require a bank letter confirming your company’s account with your bank.