Why use a Consultancy Service?

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1. To correctly use social media for business

Whilst many people today are “social media savvy”, however this does not mean that they are savvy when it comes to using social media for business.

Social media for business is much different than having a personal Facebook page that you use to keep up with friends or having an Instagram account where you share your weekend adventures via photos.

Successful social media for business can require strategy, understanding of trends, audience expectations and analytics. Ultimately implementing these considerations will help you to grow your business.

2. To be able to have actual number analytics​

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One of the most important reasons for hiring a social media consultant is that they know how to measure growth within social media networks.

This is a vital aspect of social media for business. It’s important to know if your efforts are paying off.

While measuring the actual ROI of social media is very difficult, a social media consultant will be able to show you how many impressions your posts are getting, how many people are interested in your page/business, how much of your social media traffic is actually visiting your website and much more.

3. To avoid a PR nightmare

The easiest way to have a PR nightmare is to put an intern or an inexperienced employee in charge of your business's social media accounts. While there may be exceptions, most interns may have some experience, but do not have the same accountability or face any real consequences if they royally screw something up on social media for your business.

They also may not understand your business's culture and position on things when it comes to interacting with people socially. There have been many businesses that have learned this the hard way. It is far too easy to accidentally tweet from the wrong Twitter account.

Without doing research, many people don’t know these things, which is why we think it’s important to use a trusted social media consultant that stays up to date on social media rules and changes to keep your business in accordance.