It allows you to become certified by taking two exams, one on AdWords fundamentals, and the other on search advertising, display advertising, mobile advertising, video advertising or shopping advertising.

Blogging

Content marketing is a great way to market your business or non-profit. It builds customer loyalty, sets you up as the expert in your field, and promotes your brand. But what if you run out of ideas for posts? This course, Blogging: Generate 100s of Blog Topics and Headlines, can help you generate lots of ideas for your blog so your well will never run dry.

PPC University

Wordstream’s PPC University includes a course called PPC 101: A Beginner’s Guide to PPC. Knowing how to create quality pay-per-click (PPC) advertising is fundamental to running productive ads that generate income.

With this free downloadable course, you’ll learn what PPC is, what the click-through rate (CTR) is, how a quality score is calculated and how keywords are used.

There are many other courses available online for those with more experience looking to sharpen their marketing basics tools. Advanced courses include PCP 102, Advanced PPC, and Social Ads 101.

They also have webinars and white papers that address other aspects of online advertising.

Social Media Quickstarter

Social media marketing mastery is a key to success in today’s business world. Whether you’re just starting to learn about marketing through social media, or you have some experience under your belt, Social Media Quickstarter will help you gain a leg up on the competition for your company.

With Constant Contact’s library, you can learn the basics about Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, Snapchat and blogging, all in one place.

Diploma in Social Media Marketing

To learn more about social media marketing, check out Alison’s free online course. It is designed to equip you with a plan for growing your business presence online.

In addition to social media basics, you’ll also learn about how to work with images, how to download files to your web page, how to automatically answer emails and how to create and upload a podcast.