Workshops

WITH DAN BROWN

Facilitation for designers

Our prayers have been answered! Design has a seat at the table. Design is collaborating with other areas of the organisation. More people are involved in the design process than ever before. And yet… Our conversations seem less productive. Our efforts to bring others into the design process flounder. Designers find themselves in the right conversations, but without the right tools for guiding them effectively.

WITH ELIZABETH ALLEN

Mastering usability testing

“You are not the user” is a classic UX mantra for a reason. Too often, businesses don’t take the time to test their websites or products outside of the company walls because they assume that their users are just like them. But testing with real, representative users is essential to creating products that are truly user-centric. In this workshop, you will learn how to plan and conduct usability testing efficiently and effectively so that you can get high-quality, honest user insights in a short period of time.

WITH NATE FOULDS

The power of research & data, combined

Research and data are two sides of the same coin in the digital world. Data excels at showing us what’s happening, at what frequency, among how many users, while research’s strengths are providing context and storytelling about why things are happening. Often, data provides triangulation for the insights we gather in qualitative research, which can be the difference between stakeholders getting on board with your learnings or discounting them as anecdotal. At other times, when data isn’t straightforward or without tradeoffs, research provides the color and clarity needed to make a decision. Combining research and data at every step of your product journey will help you move forward confidently and quickly.

WITH LOLETTA CHENG & ELENA SANCHEZ

Building alignment using customer centricity metrics

Have you ever felt like there’s no clear vision and strategy in your team or organisation? Are you constantly being bombarded by competing ideas, feedback, and priorities? Are you wondering why you are spending time and effort on initiatives that may not have clear a customer benefit?

WITH CARA KLEID

Research for non-researchers

Many UX and product teams are running lean and often designers and product managers are not given the budget to hire researchers to conduct foundational research. But what if anyone could be a researcher and bring deep customer insights to their work?

WITH KRYSTAL HIGGINS

Designing a user onboarding compass

Onboarding is not just a single event in the user’s experience. It is a process that links together many events, over time, to acclimatise people to a new product or service. A well designed user onboarding experience will set up new users for success, adapt to changing situations, and guide them through multiple stages of their product journey. This workshop will give you practical strategies for designing user onboarding that behaves like a compass instead of a rigid path: a process that guides users from different situations to the same destination of success and retention in your product.