Skin care brand Indeed Laboratories is bringing its nanoblur and snoxin skin care products to the U.S. market, through distributor Boots USA, with exclusive availability at Walgreens and Duane Reade stores.

Skin care and sun lotion enthusiasts are more inclined to engage in online and mobile activities, and they are more influenced in their beauty purchases by online ads compared with the average consumer, according to new research by Interactive Advertising Bureau.

The NPD Group has expanded its coverage of the U.S. prestige beauty market through its new BeautyTrends Direct service, which tracks direct-to-consumer sales of fragrance, makeup and skin care products sold on department store websites, in key online-only beauty retailers and through TV/home-shopping retailers.

HBA Global, a product development event for the beauty and personal care industry, has announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products.

Coty has announced that, effective July 1, Stephen Mormoris will be appointed SVP global marketing American fragrances for Coty Prestige. In addition, Johanna Businelli has been promoted to the newly created role of SVP color cosmetics for Coty Beauty.

ModiFace has announced the availability of an enhanced virtual makeover application for beauty brands that features advanced makeup and skin care visualization, foundation matching and beauty adviser technology to aid consumers in updating their makeup routines.

Estée Lauder Cos., whose brands include Aveda, Bumble and bumble and American Beauty, has appointed former Heineken N.V. and PepsiCo executive Michael O’Hare to serve as its EVP global human resources.

The Master of Professional Studies degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology in New York City recently showcased its final projects at the annual FIT Capstone presentation. This year’s presentation focused on “Beauty in a Digital World.”

Beauty is helping to redefine the customer experience of shopping a drug store and is helping retailers set themselves apart from rivals in a very competitive environment.

For that ultimate flawless finish, women have discovered the beauty of such products as primers, perfecting bases or setting mists — products that even skin tone, disguise fine lines and wrinkles, improve makeup wear-ability and prevent color from running or fading. In other words, they are those little magic tricks in a bottle.

Beauty trends are as much a reflection of the consumer's state of mind as they are a reflection of the technological innovations put forth by research-and-development teams at laboratories around the world. While consumers are not able to verbalize their expectations for the ideal product that will fulfill their needs, they are able to pinpoint gaps with their unmet needs through their purchasing patterns.

Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.

Mass market retailers increasingly are elevating their health and beauty departments to help shoppers look good and feel good — initiatives that are playing out in various forms at retail. To share with readers some of the most innovative efforts currently underway at mass, Drug Store News took a closer look at what's trending now in beauty.

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SPECIAL REPORTS

Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.

In this beauty report, Drug Store News takes a deeper dive into some of the leading trends that are reshaping beauty.more ...

IN THIS ISSUE

In this issue, DSN examines PricewaterhouseCoopers' "Top Health Industry Issues for 2015;" takes you on a tour of Murad, shares beauty trends and insights and delves into location-based technology and how it is revolutionizing health, retail.Click here to view the issue.