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A collaboration with ITN Productions – ‘De-Risking the Future’

10th January 2018

BIBA has decided to work with ITN productions to create a programme about the insurance broking sector that we hope will showcase the work that brokers do for their customers and will help generate understanding of our sector. Please refer to the information below.

BRITISH INSURANCE BROKERS’ ASSOCIATION PRESENTS ‘DE-RISKING THE FUTURE’, A COLLABORATION WITH ITN PRODUCTIONS

LAUNCHING MAY 2018

In a unique communications partnership, the British Insurance Brokers’ Association (BIBA) and ITN Productions are producing a news and current affairs-style programme exploring the role of the trusted modern-day insurance broker and how the insurance market is changing.

‘De-Risking the Future’ will highlight how the role of the trusted insurance broker is changing, giving organisations leading the change the opportunity to tell their story, to celebrate success and to encourage others to innovate, adapt and evolve. The programme will also bring to life how the sector is striving for professionalism, diversification and proportionate regulation.

Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece will be anchored by Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.

Being premiered at The BIBA Annual Conference on May 16th 2018 the programme will form part of an extensive communications campaign featuring BIBA members, industry partners, government partners, as well as relevant journalists, writers and bloggers.

Steve White, Chief Executive, BIBA said: “Insurance plays a key part in helping consumers and businesses manage the risks that they all face on a daily basis. Insurance brokers employ more than 100,000 staff in the UK, make a contribution of 1% to UK GDP and play a crucial role in helping identify, manage and mitigate these risks. We at BIBA are delighted to be working with ITN Productions, a well- established and respected production hub to highlight the way insurance brokers engage with clients to help them make sense of our rapidly changing world.”

Simon Shelley, Head of Industry News, ITN Productions, said: “We’re delighted to be partnering with the British Insurance Brokers’ Association to produce a programme exploring the role that insurance brokers are playing in a changing market and how they can evolve into the trusted risk management and risk analysis-centred professionals that the market needs to thrive. We’re excited to embark on the programme and engage with professionals throughout the sector and beyond to tell that story. We hope the content can be used to share best practise, innovation and ideas to shape a stable and secure future.”

For more information, or to participate in the programme, please contact Simon Shelley, Head of Industry News at ITN Productions, on 0207 430 4810 or simon.shelley@itn.co.uk.

ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.

The British Insurance Brokers’ Association (BIBA) is the UK’s leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers.

BIBA membership includes just under 2,000 regulated firms, employing more than 100,000 staff. General insurance brokers contribute 1% of GDP to the UK economy, they arrange 52% of all general insurance and 78% of all commercial insurance business. Insurance brokers put their customers’ interests first, providing advice, access to suitable insurance protection and risk management.

BIBA helps more than 250,000 people a year to access insurance protection through its Find a Broker service, both online and via the telephone.