“The digital channel provides advertisers with a unique benefit that is difficult to replicate using other media formats – the ability to target a specific individual, with a specific message, at a specific time.In order for the industry to maintain that advantage it is crucial that brands manage ...

"Preliminary 2014 data suggests that the number of births ticked upward for the first time since 2007. Though the increase was small it effectively ended a three-year streak of birth rates at historic lows. There is a possibility that the increase is the initiation of a “baby bounce,” or an ...