Why do you to to the doctor or dentist? You might go to a doctor to get a cold “fixed”, or to get a broken bone “fixed”, or maybe just to get a check up to make sure there aren’t any unseen problems!

The same thing with your dentist, you go to get a cavity “fixed” or non perfect teeth “fixed”, or maybe just to get a check-up to make sure there aren’t any unseen problems!

You take your car to the garage to get it “fixed”, or for maintenance to make sure there aren’t any unseen problems. How about buying clothes–making sure you look your very best–getting your ego “fixed” or buying food–making sure you don’t go hungry–getting your hunger “fixed”, buying health or life or car insurance, making sure you will “fix” or prevent the problem of not having money to live on during a crisis–giving you peace of mind. You get the point, right? All buying is to “fix” a problem.

So, when you own a business, that’s what you need to focus on–fixing or preventing problems.

Treat your clients with respect knowing that they count on you to “fix” or prevent their problems, whether those problems are seen or unseen, big or small , frivolous or totally necessary.

For maximum results, advertise with a mindset of “fixing” or preventing problems.

Give your very best customer service, solve a client’s problem or give him peace of mind for preventing a problem and you will build a trusting relationship, which will lead to high-quality referrals that will increase your sales.

You are not just peddling items or giving advice or whatever it is that you do. No, it’s much more than that, you see, You are part of the big picture of fixing or preventing a problem in people’s lives.

Do whatever you do with pride, go the extra mile, love what you do and get out there and fix problems!

Diane Finch, as co-owner of Longhorn Consulting LLC, works at researching and developing individualized programs for small to medium-sized businesses to improve sales through referrals, customer service and marketing. Longhorn Consulting LLC has lots of experience through Diane’s background of customer service and management in banking and co-owner, Ronn Cruz’s 24 years experience restructuring businesses all over Canada, Europe and the United States. Together we customize result-oriented programs that result in maximizing your bottom line.

When thinking of where you should rent office space, go for the obvious choice and look at a business centre in Central London. Encompassing three sections of London: the City, the West End, and South Bank, Central London geographically is center of it all. The reasons for moving your office to Central London are countless, but a few are most compelling:

Transport:
Between the London Underground and Zone 1 public transportation, you will be covered in your transport needs. The drawback is that Central London falls within the congestion-charging zone, where a daily fee is applied for vehicles driving within it. Thus you should consider the cost of doing business in Central London, if your business heavily relies on vehicles.

Banks and Business are already there:
When thinking of relocating to a business centre in Central London, it is important to note that many of your most important peers are already there. Central London is indeed bursting with business activity, but especially The City (or the eastern square mile of central London), which boasts a concentration of banks, insurance companies and other business services. Comparable to New York, The City is surely an epicenter of global finance. There are also some very acclaimed business schools, which could serve as resources for recruiting stellar interns.

The West End however is home to a number of more creative industries, such as media and design studios, as well as museums and theatres. If your business is seeking a fashionable address in Central London than the West End, especially in Soho, is where you want to be.

Incredible Office Space
Certainly important to your move is considering if and where available office space is. There is no doubt that Central London is not just teeming with activity, but also incredible serviced office space.

If you are looking for tall buildings, some of London’s tallest are located in The City; and if not the tallest, certainly some of the most prestigious. 30 St Mary Axe stands as an icon of modern Architecture, and houses an exclusive range of serviced office suites. State of the art facilities and all-inclusive services are available to you today in locations like The Gherkin. Want something more subdued architecturally? Minutes from the Thames River there are a number of refurbished brick buildings that include fully furnished, fully serviced offices, with all the amenities needed.