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I dig a good cocktail. It’s a great transition from work to play, it’s an expression of new and classic tastes, and it adds celebration and class to the otherwise mundane act of putting toxins in our bodies. Alcohol is an incredibly huge industry in the United States, and although we might not think of […]

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way: