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The specialty sneaker market isn’t quite as intense as it once was, but sneakers remain a force in the fashion market. The trend is heating up again, though, as sneakerheads and Star Wars fans start to rejoice while rocking their very own pair of R2-D2 sneakers.

On Wednesday, Adidas unveiled its latest arrival: Customizable Star Wars-themed sneakers. Starting at a $100 ($60 for kids) price point, you can create your collector’s item by choosing an arrangement from various colors, prints, and logos online or through the athletic footwear company’s mobile app.

The “mi star wars” line launches just months ahead of the movie release date for the latest franchise installment, “Star Wars: The Force Awakens.” It’s a clever marketing ploy in several ways. The franchise’s fanbase alone is enough proof that the shoes will be a hit.

Mike Powell, a sports market analyst at The NPD Group, predicts the collection will do well. “This [design-it-yourself] trend has become a very important part of the business,” he explained, cleverly calling it the consumer trend that shouts: “I want to to be different — like everyone else.”

Essentially, footwear companies have found that catering to a broader demographic by letting them dictate their own aesthetic is a successful strategy.

The athletic shoe market has become rapidly crowded, but that’s not a bad thing. Sales grew by 8 percent in the first half of 2015, while selling prices increased 7 percent on average, according to The NPD Group. The wholesale footwear industry itself grew by 3.4 percent between 2010 and 2015, raking in revenues of $37 billion in 2014.

Major brands have refused to disclose what portion of their revenues came from limited edition sales, but Powell estimates it could be a decent amount — anywhere between 5 and 10 percent.

Still, the strategy has its drawbacks, particularly for smaller brands. If you’re one looking to to get into the customizable, limited-edition business, here are three essential things to keep in mind before harnessing “the force”:

A collection of props from Star Trek to James Bond will go under the hammer in one of the biggest film and TV memorabilia auctions.

The Odeon cinema chain has teamed up with Prop Store for the auction at London’s BFI IMAX on September 23.

Among the 450 items up for sale – which are expected to fetch in excess of £1 million – is a Stormtrooper helmet, estimated to sell for between £40,000 and £60,000.

Leonard Nimoy’s Spock Costume from Star Trek is expected to make between £50,000 and £70,000 while an Ambassador-Class Straship model miniature from Star Trek: The Next Generation is expected to sell for between £40,000 and £60,000.

ther items include the iconic Superman tunic worn by the late Christopher Reeves as well as the Wolverine claws worn by Hugh Jackman in X2 and the P99 and silencer used by Pierce Brosnan in Tomorrow Never Dies.

Andy Edge, commercial director at Odeon UK and Ireland, said: “It’s very exciting to present these film mementos to the public, giving film fans the chance to pick up their own piece of Hollywood history.

“With this year’s film slate full of huge blockbusters, including; Mission: Impossible – Rogue Nation, Everest, The Walk, Spectre and Star Wars: The Force Awakens – who knows what props will be sought after in the years to come.”

Via Gamespresso.com:In a recent call Peter Moore, the Electronic Arts COO, said that the upcoming Star Wars Battlefront game is having “extremely strong-preorders”. Numbers for the preorders were not specified.

Moore also said that, the upcoming public event, Gamescom, which is open to the public and draws crowds in the hundreds of thousands, will be a pivotal moment for the game. Star Wars Battlefront is expected to be a big seller for EA and the company believes that the game will be able to sell between 9 and 10 million by the end of the first quarter of 2016.

Star Wars Battlefront is to launch November 17th, 2015 on the Xbox One, PlayStation 4, and on PC. Customers who preorder the game will receive a free expansion named The Battle of Jakku. The expansion is based off of J. J. Abrams’ new Star Wars movie, which is set to come out at the end of this year.

VOTE FOR THE MOST STYLISH IN EVERYTHING FROM THE CLASSIC ORANGE REBEL PILOT JUMPSUIT TO THE BASIC BLACK SITH HOOD!A galaxy far, far away is known for its lightsabers, blasters, Death Stars, and Wookiees. But there’s also capes, cloaks, and awesome armor! Many Jedi, scoundrels, and princesses have all worn similar outfits and accessories over the years, so we ask you: who wore it best?

Via Northdevonjournal.co.uk:IN a galaxy far, far away – in a Northam charity centre – staff came up with the galactic idea to create Star Wars scarecrows out of snow shovels.

At Northam Lodge’s Rosehill Activity Centre in Heywood Road, the seven Star Wars characters were crafted by teams of day service staff and clients from the charity, which provides care and support for people with learning disabilities.

The seven teams improvised lightsabers to chop up the snow shovels, donated by Tesco, to make feet, shoulders, and heads for the spaced-out scarecrows.

It’s been thirty years since Return of the Jedi came out. Thirty years since fans have seen anything genuinely good from the Star Wars franchise on the big screen. This Christmas looks to change that with the long-awaited release of Star Wars: The Force Awakens, which reunites the original trilogy characters and ushers in a new era for that galaxy far, far away.

But if you really think there hasn’t been any Star Wars worth watching in three decades, you’re dead wrong. The small screen has been home to some tremendous storytelling — and no, we’re not talking about the godawful Ewok movies.

Television gets compared to film all the time, but the truth is, TV’s episodic runtime allows it to explore more shades of its characters than a movie ever could. TV gives stories time to live and breathe and change — and the depth seen in the recent Star Wars TV shows rivals – or even bests – anything the franchise has ever produced.

Star Wars: The Clone Wars got off to a rough start, but it ultimately produced some genuinely compelling stories, consistently depicting fascinating characters. Star Wars Rebels is the new kid on the block — advancing the plot forward a good fifteen years to the earliest days of the Rebellion, and presenting a fun, motley crew of Empire-hating adventurers.

Two of our most anticipated pop culture releases pencilled in for this winter are Grimes’ new album and the new Star Wars movie, so you can imagine our delight when we were sent this: a love letter to the ground-breaking space-opera saga, penned by the 4AD star. Taken from the new issue of LOVE magazine, it’s a cracker. Check it out below and pick up LOVE here.

“My name is Grimes and I first came to love Star Wars before I could even walk. It’s one of my dad’s favourite film series and we had all the box sets and remastered versions when I was growing up. He made us watch all the making-of documentaries and flagged up the technological innovations, such as they way they smeared peanut butter on lenses to make the cars look like they were floating. We even had super-detailed books about how to draw all the machinery and stuff, which was a huge influence on me as an illustrator.

The originals are some of the only films that are as content-heavy as they are visually innovative. I’m hoping the new films keep to this standard, and the trailers I’ve seen so far suggest that this is the case. I’ve been studying film and colouring a lot lately, and I was completely blown away by their standard of technical achievement – the colour correction really stands out after years of homogenous, washed-out dystopian sci-fi trailers. It might simply be that CGI has reached an insanely realistic level, but I thought there were more costumes and prosthetics than I’ve seen recently. Chewie definitely seems like an actor in a suit, which I find less jarring than a CGI character – but maybe I’m just old [she’s 27 – Ed]. In the current climate, a costumed non-human character is almost seems vintage, which is definitely tripping me out because that was still the standard when I was a kid.

The director was trying to lift the Millennium Falcon door after it broke Harrison Ford’s ankle.

Harrison Ford famously broke his ankle last year while filming the upcoming Star Wars sequel, The Force Awakens. But what didn’t leak out from the highly secretive set is that director J.J. Abrams also broke his back at the same time, while he was trying to help Ford.

Ford, who’s reprising his role as Han Solo, broke his ankle when the hydraulic door of the Millennium Falcons accidentally pushed down, bending the actor’s ankle 90 degrees. Abrams explained on Thursday night’s Daily Show, though, that he too got injured at the same time, breaking his back as he was trying to help lift the door after Ford injury.

Abrams, in keeping with his top-secret approach to movies and TV shows he works on, didn’t tell anyone about his own injury, he told Stewart, revealing he wore a back brace under his clothes. And, Abrams explained, Ford seemed to recover much faster than he did.

Twenty years ago, Kenner (purchased by Hasbro in 1991) released their first wave of “modern” Star Wars action figures in 1995. Most fans remember these figures for their exaggerated musculature and wrestler-like stance. There were nine characters in all from A New Hope — including the infamous Princess Leia figure — packaged in reddish cards with Vader’s helmet as the signature sign of the line. A rather small photo (compared to the vintage cards) was shown on the front of the card, while the back offered a biography of the character and a lineup of the other figures and vehicles.

Do you remember what was included in the next wave of Hasbro’s modern figures? Let’s find out!

Wave 2 (December 1995)

Luke Skywalker (X-wing Pilot Gear): This figure shows Luke in his Rogue Leader outfit from The Empire Strikes Back and includes a DL-44 blaster and lightsaber. The lightsaber can be short or long (Kenner replaced the early long lightsabers with shorter versions). The figure has a nice amount of details — especially on the helmet — and can even be considered a debut figure since the vintage Luke X-wing pilot was based on his appearance from A New Hope. Like the previous Luke, this toy suffers from being too muscular, but has an improved stance.

Lando Calrissian: This muscular incarnation of Lando is based on his appearance at Cloud City. Lando’s cape can be attached to an opening in his back. While the cape isn’t too loose, it certainly won’t remain attached under any circumstances either. Lando comes with an oversized blaster rifle (based on the vintage Cloud City blaster) and a slightly different E-11 blaster. His stance and likeness are not that bad, but his muscles (he even has a six pack) make him look more like an ally of He-Man instead of the charming Baron Administrator of Cloud City.

Today a rumor suggests that Netflix will be the first place Disney’s Lucasfilm will bring a live action TV show. Originally rumored for release on cable television back in 2009, this television show is one of several that may just herald the end of the traditional cable TV era. If Disney does bring a collection of Star Wars live action episodic shows to the world via Netflix instead of cable television, it’ll most certainly be another nail in the coffin of the traditional model. And we’ve got Kimmy Schmidt to thank.It’s from Jordan Maison of Cinelinx that this rumor originates, complete with word that it might be all thanks to Agents of SHIELD.

Disney’s success with Marvel Comics series like Daredevil have pushed them to create additional comic-based series like Jessica Jones and Luke Cage. Remember that both Marvel Comics and Lucasfilm are now owned by Disney, and it’s inside the same thought tank that the whole conglomeration moves its chess pieces. Thank you, Daredevil.

It’s a combination of hard-hitting award-winning shows like The Unbreakable Kimmy Schmidt, the less-than-spectacular ratings of cable shows like Agents of SHIELD, and the fabulous reception online of shows like Daredevil that we have to thank for this.