Thursday, February 25, 2010

Tron Legacy

Tron Legacy, in the build up to being released later this year, has been utilising some interesting promotional techniques. The website Flynn Lives has been around for a while, giving fans an update to what's happened in the years between Tron and now. Flynn's Arcade was opened up to allow fans the chance to mingle, and many news articles appeared on the website regarding the missing hero. Then came the countdown. A clock of flashing bits counting down, to the unknown, in binary on the Zero Hour section of the website. When the countdown ended, a new promotional twist started!

Field Operatives were required, in twenty-seven locations around the world, to meet with contacts in Flynn Lives tops and collect codes. Fans taking place were given a phone from the first contact, to call and speak with a second contact, who directed them to the drop location. Along with the codes these packages included Tron wallets holding three original Tron design cards, two arcade tokens, and paper flyers for Flynn Lives and Encom.

With the collected codes entered by fans around the world, a new site opened up called Pit Cell. In less than 24 hours a simultaneous release of tickets to exclusive events in New York, Los Angeles, London, Toronto, and Sydney will occur, which will allow lucky ticket holders the chance to go screenings at IMAX in their location. With another ten months until the release of the film, my guess is that this will involve something along the lines of a ten minute footage reveal.

Tron Legacy is out in December 2010 and, while the end of the year is still a long time away from now, with promotional work like this the excitement will just keep building... although I personally think the excitement would have been huge even without all of these fun fan events :)