The goal is to create a seamless cross-device listening experience on Samsung devices, including the ones announced today. As demonstrated on-stage, you should be able to start playing a song on your phone, then switch over to your TV, then over to your Galaxy Home.

This integration will allow you to play Spotify on your Samsung Smart TV through the SmartThings app deepens the integration between Spotify and Samsung’s voice assistant Bixby, making Spotify the default choice whenever you ask Bixby to look for music.

In addition, Spotify will become part of the set-up experience on Samsung devices.

For Spotify, this partnership should mean more visibility, making it the preferred music experience on Samsung devices. And for Samsung, it highlights one of its differences compared to Apple, which has been focusing on Apple Music as it rolls out new devices like the HomePod.

“We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever – with even more opportunities to come,” Ek said.