CAPABILITY

Analytics journey to ROI in Energy

Analytics can be a core catalyst to achieving high performance in the energy industry.

Overview

Seizing the potential of big data is essential in today’s energy environment. Analytics can unlock the promise of big data, bringing to light new analytic insights at all stages of the industry value .

And while analytics powers performance for better business outcomes in the energy industry, challenges such as poor data quality and integration, fragmented use of analytics and patchy ownership of data across processes have created a “missing middle” for energy companies.

Analytics can be a core catalyst to achieving high performance in the energy industry—but it takes pragmatic action to become analytically empowered. At Accenture, we call it the Analytics Journey to ROI in Energy. It’s a path to seeing value in massive and diverse data, adopting an end-to-end process view to yield better insights, and making the cultural shift to become an insight-driven enterprise.

Digitizing Energy

High performance hinges on the ability to gain insights from data - insights that enable organizations to make better decisions at the right time.Oil and gas companies that want to use analytics to power their businesses will start by visualizing the value and designing for improved outcomes. Analytics can be used to improve exploration and drilling, especially related to unconventionals.

Downstream businesses can apply analytics for greater insights into logistics and supply chain, marketing and trading—to better manage operations end to end, from the demand side to commercial channels.