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Dig Inn Seasonal Market, a fast-casual, farm-to-counter concept based in New York City, received $15 million in funding to explore markets outside the city and to build its supply-chain infrastructure.

The restaurant’s founder, Adam Eskin, says expanding its 10-unit operation to new East Coast markets will prove the success of the company’s innovative business model, one in which the company has a direct, hands-on relationship with its suppliers. He thinks the model could have a big impact on the food industry and the way people in the U.S. eat.

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I love Emergen-C, the powdered vitamin supplement sold at drug stores and minimarts. When I take it, I am buying into the myth that supplements will make me healthier. The fact is that supplements are not proved to make me any healthier and are not regulated by the FDA. So why do I take them?