Paul Tanner III says:>Yes, but you would not accept e(pi) as the answer to multiplying e and pi

Paul - I'm letting you provide your definition of "answer". But juxtaposing the names of two real numbers only works for about 0% of all those numbers. What about the other 100%?

But lets' move on - what is Devlin talking about when he speaks of this "process"?

Is he confusing an algebraic property (that you call scaling) of multiplication with a process? Could that lead to some confusion? Will you help clear it up? Is scaling a property (as you yourself have said) or is it a process?