RICHMOND, VA -– Seattle Seahawks' fullback Michael Robinson is using the off-season following his Superbowl 2014 win to establish a Fresh Healthy Vending franchise in his hometown Richmond, VA, according to FHV.

The nine-year NFL veteran and 2014 Superbowl champion has reportedly purchased 10 multiproduct combination machines from San Diego-based Fresh Healthy Vending. He plans to use his new franchise -- called Healthy Treats -- to complement his nonprofit Excel to Excellence foundation, which encourages youth to lead healthy lifestyles through knowledge and education.

Robinson said he plans to begin installing the machines in schools, businesses and community centers in Richmond and Henrico counties in late spring.

With an emphasis on educating youth about healthy choices, Robinson anticipates that his Healthy Treats franchise will expand outside of Virginia in the coming years, with potential partners in other regions of the U.S. already interested in the concept.

In May, Fresh Healthy Vending will sponsor a free youth football camp in Virginia led by Robinson and his NFL peers through his nonprofit that's expected to draw 500 participants and more than 3,000 spectators.