New blog

Tuesday, February 26

I may have mentioned my lack of impress with Ken Livingstone's online campaign for the London mayoralty. The first efforts out the gate broke numerous web norms with the biggest hole being leaving supporters without fightback material against the rapidly building anti-Ken campaign and unexplained requests for money from Labour after it's fundraising scandals.

To be a wee bit more positive, here are ten tips culled from the US Primaries experience. They'll be applicable to both Boris and Brian and Siân as well but both of Ken's main challengers are miles ahead already.

I am not including the very, very basics such as not relying on images in email to convey information or testing your site for its usability — if you don't get that sort of thing everything here is waaaay too sophisticated.

On Super Tuesday when California was declared for Hillary - the key moment - it took at least ten minutes before it showed up online.

On Super Tuesday everyone was 'live blogging' the same results everyone else was waiting for - from the news channels

Not so much here yet, but in the US TV is migrating online (I was watching MSNBC on Super Tuesday, they had numerous streams) so candidates feed that context with tailoured landing pages 'for more info'