Events

TACKLING THE EVOLVING CHINESE MARKET

NZ Story recently carried out comprehensive country perception research
entitled “How does China see New Zealand”. A combination of consumer focus
groups and in-depth consultations with business leaders were conducted in
Beijing and Shanghai.

Come and hear Nathan Farmer from
Big Picture Research share the learnings about the Chinese market, starting
with how Chinese consumers and businesses leaders see themselves and the
implications for New Zealand exporters. We then looked at how they perceive New
Zealand, key points to remember when doing business there, how to create
persuasive messaging and sector specific considerations for trade.