Profitable Growth Potential

Personal Lines service, in many agencies, requires a lot of time and attention. Some would argue too much. Some would say – never enough. In most agencies, however, Personal Lines proactive sales, does not get the attention it may deserve. Most often included in a CSR’s job expectation, either formally or implied, Personal Lines sales is often seen as expensive and time consuming with less than desirable results. Personal Lines activity, then, is strictly reactive in nature.

For this assessment, Personal Lines sales refers not only to account development or account rounding, but also to new Personal Lines sales through proactive marketing and prospecting. It is designed to determine if, with a little effort, your agency can develop and expand your present book of business into the revenue source you want and need.

If, as a result of this assessment, you would like to further discuss:

developing and retaining your present Personal Lines accounts

writing more general Personal Lines Business

developing Personal Lines Niche markets or initiatives

using Worksite Marketing

Simply submit this form to PLGA and we will call to explore the opportunities.

Your Name(required)

Your Agency

Email(valid email required)

Phone

Website

Agency Organization - # Full-Time Producers

PL Only (Outside)

# of PL (Inside)

CL Only (Outside)

CL/PL (Outside)

# of PL CSRs

# Accounts per CSR

Revenue per Employee (agency level)

Personal Lines Plan in Place and Last Updated

Job Descriptions Include:

PL New Sales

PL Account Development

PL/CL Cross Sell

Written goals and incentives include:

PL New Sales

PL Account Development

PL/CL Cross Sell

PL Results Are Reviewed:

Weekly

Monthly

Quarterly

Annually

n/a

Current Agency Revenue:

PL $

CL $

Other $

Current # of Accounts (not policies):

PL #

CL #

Other #

Personal Lines

# Single Auto Accounts

# Single Homeowners Accounts

# Auto/Home Only Accounts

PL Results (5 Years):

Loss Ratio %

Retention Ratio %

Growth %

Avg Commission %

Avg Revenue $

Commercial Accounts:

# w/out PL for key people

# w/out PL for employees

Carrier Appetite for PL: List Top 5 Carriers

# of Commercial Accounts written by agency based on number of employees:

30 - 50

50+

100+

500+

1,000+

Interested in writing 35% - 50% of these potential numbers over a 3-4 year period?