Men Tried on High Heels to Make a Point About a Gender Double Standard

Earlier this month, the world was reminded that it is still A-OK for workplaces to mandate gendered dress codes after a London receptionist at finance firm PricewaterhouseCoopers was sent home for not wearing high heels.

In response, U.K. fashion magazine Stylist asked its male employees to teeter around in some pumps for the day. And the resulting video earned every one of those 13 million views.

The video does more than just provide a laugh at the expense of these hapless guys: It addresses a sexist double standard that plagues working women like Nicola Thorp, the PwC receptionist, and another who was forced to wear heels for her waitressing shift — a woman whose bloody feet went viral on Facebook.