The Team, The Vision

xLabs: EyesDecide

Concept

We are building revolutionary solutions to deliver deep insights into user behaviour, design effectiveness, user testing and so much more — all packed into one amazing platform! Our ground-breaking platform is rapidly evolving and we want you to be a part of it.

The key breakthrough is en masse webcam eye tracking provided by xLabs. With this technology, we can complete high quality, large-scale eye tracking studies in minutes at a fraction of the cost.

Our current platform is already being used extensively by: UX, Design Professionals, Product Managers, Marketers, Conversion Optimization Specialists, Digital Agencies, Market Research firms and many others to gain unparalleled insight into engagement, interaction and effectiveness of visual media such as wireframes, websites and apps, adverts, videos and packaging.

But what’s most exciting is the roadmap of features, tools and enhanced capabilities that we’ll be adding to reshape the powerful platform.

Vision & Mission

Our vision is a world where design is a science, not just an art. We want to empower specialists with evidence-based tools to support lean, iterative prototyping and rapid feedback loops of validation to ensure the end product delivers. We see a world where designers get immediate, real feedback on what really matters.

Our mission is to provide tools that quickly, cheaply and easily give you the information you need to innovate with certainty and demonstrate with visual proof.