11:05 – 11:50 From pop-up to permanent: PR to help build a brand

In this session, you’ll hear from MMPR founder and Managing Director Meri Mance and Director James Sinclair-Smith – the team behind the PR success of Patty & Bun, Swingers, Pergola on The Roof and The Crystal Maze: The Live Experience. Learn how to use public relations to effectively achieve long-term success when building a brand.