Do you want to manage your routing process in an intuitive and easy-to-use way? Now you can, using Lane Four’s new visual router. Our visual router is configured through the Salesforce Flow Designer, a powerful tool that ensures that complex…

I’ve written before about how businesses need to consider making the move to Lightning as soon as possible. Yesterday’s Salesforce World Tour in New York further emphasized this, with lots of sessions on ensuring migration readiness, and best practices for…

Sales and Marketing. For as long as mankind has been around, we have been exchanging goods and services for something in return. That is known as a sale - How you get that sale is known as marketing. Throughout the ages, the two have grown together in an inseparable relationship, with one relying on the other to flourish.

Tedium is never in short supply when it comes to dealing with technology, cloud databases in particular. The act of pointing and clicking, then waiting and repeating, is usually what drives people nuts. Luckily, there are ways in Salesforce to minimize this frustration, but where does it all stem from?

The world of sales is one that is based on volume - the more leads you have, the better, right? Although more leads can result in more opportunities won, it can also seriously hamper your organization’s performance. Every single lead that comes in is packed with a smorgasbord of information - you have the contact info, account info, geographic info, and so on. As your lead database expands, the oversight you have over your records has to keep pace as well. Many organizations run the risk of becoming overwhelmed by big data from not properly taking advantage of tools at their disposal. So what is junk data first of all?

A dilemma that faces many in the world of sales is the overabundance of information. Every day, organizations receive new information by the minute in the form of leads - it’s not uncommon for a team to run across hundreds, maybe thousands, of leads in a single week. With so many new leads coming in, this bombardment of data makes it very easy for a rep to lose track of key leads.