The Swedish Transport Administration launched a conceptual design competition in 2011 for a new bridge in Skuru, Sweden. The competition received great national and international response, including one fanciful proposal by Danish firm, Bjarke Ingels Group (BIG). The competition brief stated that the new bridge should adhere to high aesthetic standards and coincide with the existing bridge and the surrounding valuable cultural and natural landscape. Ingels deploys his characteristic hedonistic sustainability to bring nature onto the bridge itself.