Central Australia is one of Australia’s premier holiday destinations and also a safe holiday destination that welcomes over 700,000 visitors to the region each year.

“Many come for the incredible natural landscapes, including Uluru, the West MacDonnell ranges and to experience the region’s rich Indigenous culture.” Minister for Tourism and Culture Lauren Moss said.

It also offers a range of exciting events throughout the year including the Red Centre Nats, the Finke Desert Race and Parrtjima is a festival in light.

“This Government is also investing in new tourist offerings, including $50 Million towards an iconic national Indigenous Art Gallery and $20 Million towards an iconic national Indigenous Cultural Centre. Both major projects will increase visitor opportunities and deliver jobs through tourism and construction.” Ms. Moss said.

$1.3 Million Mountain Bike Master Plan is helping to put Alice Springs on the map as a world-class adventure riding destination. The Hermannsburg Regional Visitor Experience Master Plan is also due to be released soon which will identify potential new visitor experiences in the area.

“Central Australia recently took out 5 awards at the Qantas Australian Tourism Awards, including gold medals to Voyages Ayers Rock Resort, who were also inducted into the Tourism Australia Hall of Fame, and the Alice Springs Visitor Information Centre. This showcases the quality of our tourism services in the region.”

Ayers Rock and surrounding Red Soil

“As with travelling anywhere in the world, people should be mindful of their personal safety and take care on the roads in the Territory but our message to the world is that Central Australia is a warm, welcoming place for tourists looking for a unique and magical experience.” Ms. Moss said.