Daily Archives: Friday, May 15, 2009

Going back a few weeks, I wrote about “who owns social media?” The answer to that particular piece being that social media cannot operate in isolation and to be successful, multiple different skills need to be blended together. To add some more fuel to the fire and to broaden this a little, we’ve been discussing internally the merits of a specialist digital media agency versus a full service one.

Think you have a marketing challenge? Consider then the task of marketing lingerie in Saudi Arabia. Not only is it strictest state in the Middle East when it comes to ‘morality’ laws, you have the odd situation of only men being allowed to sell underwear to women – something that has prompted a boycott campaign.

James Pattinson, chief ordnance officer at Reluctantly Brave and former P&G brand marketer argues that his biggest challenge will be balancing 'blue chip' culture with the risk-embracing culture of smaller competitors.

This week's announcement that Tesco is to delist children's drinks with added sugar has been labelled a 'war on sugar'. Ian Humphris, joint MD of agency LIFE asks why Tesco is acting like a self-appointed regulator.

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes the announcement that Amazon has signed up the cast of BBC's Top Gear for a new series, a report that claims consumer confidence is down and a Coca-Cola infographic that has gone […]

I donât need to diet. Iâm one of those jammy gits that has the metabolic rate of a hummingbird. Hummingbirds have to flap their wings 50 times a second to do their trademark hovering and that needs energy to be processed pretty fast. Read more on What the UKâs video diet really looks likeâŚ

The Holy Grail in content marketing is successfully aligning brand messaging with key editorial pillars of informing, educating, entertaining and inspiring, all without resorting to shameless product plugs. This month, we highlight how Barclays, EE and Clinique have successfully channeled those editorial pillars to produce campaigns that are already delighting audiences and positively shifting brand […]

Microsoftâs Satya Nadella has quite confidently said: âWindows 10 is a huge milestone for us as a company, and quite frankly the industry.â You would expect this from the chief executiveÂ of what is still one of the globeâs largest and most influential tech companies, just maybe not as influential as they still perceive themselves to […]

Stephanie Carr, vice-president ofÂ Marin Software EMEA, delves into Facebookâs success with mobile and the growth of video. Mobile continues to be a major area of growth for Facebook with a reported 1.31 billion users logging on via their mobile already this year. Read more on Facebook takes mobile success to new channels and flourishesâŚ

KeflavĂ­k International Airport is becoming a destination in its own right with the opening of Loksins â a new airport bar. This stylish refuge for travellers coming and going was created in partnership with New York designers Karlssonwilker and Icelandic HAF Studios. Read more on The Daily Poke: Flight of fancyâŚ

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