The XXI century has witnessed revolutionary transformations. In the design field, there are new materials to be found, new patterns to be mixed in order to satisfy different tastes of people. Choix Naturel enters the market as a pioneer in the “Green Luxury” product trend – exclusive matts made from the Alpaca fiber. Let’s talk to Mr. Serge Giampetrone – Director of Choix Naturel company – to learn how they created the product and introduced it to different markets.