Customer Intelligence

Engage customers with confidence.

Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.

Analytics combined with business logic and contact strategies. The more insight you have, the easier it is to deliver real-time recommendations and decisions to customer channels such as websites, mobile devices, call centers, financial services branches, point of sale locations and ATMs.

Guided analytical processes. Stay informed on what actions to take with self-learning marketing algorithms and machine learning. Our technology gets smarter as it runs, driving more value to your customers and your organization.

Customer Journey Optimization

Understand where your customers are in the customer journey, and optimize each interaction to boost its success. Reach out at the right time, and with the right frequency. With advanced, integrated analytical capabilities from SAS, you can drive longevity, loyalty and growth. You can also:

Know your customers better than ever. Identify their buying habits, lifestyles and preferences. Understand social network relationships and how they influence purchase behavior and loyalty. And dynamically use what you learn to form a single, robust view of each customer.

Anticipate your customer’s next move. Predict future buying behaviors, and take advantage of opportunities to enhance the customer experience.

Optimize your channels while maximizing ROI. Increase marketing ROI by determining the best offers for individual customers and by providing analysis of the most effective way to allocate marketing budget while accounting for business constraints.

Best-selling author and thought leader Brian Solis explains how analytics can help you prepare for the future, connect with customers, and bridge the gap between brand promise and what the customer actually experiences and shares.

Real-Time Customer Experience

Deliver relevant, omnichannel experiences for customers. In real time and on their terms.

Go beyond channel-based marketing to achieve an omnichannel view of your customers across all devices. Adapt to and anticipate customer needs. SAS brings together data, analytics and marketing processes to help you:

Strengthen brand preference. By delivering relevant, personalized experiences, you can set your brand apart from the competition and create brand advocates.

Increase revenue. With incremental sales from existing customers and new sales generated from word of mouth, business becomes more profitable.

A combination of comprehensive marketing technology and developer extensibility. SAS has always been a developer platform, supporting technologies – such as advanced analytics and data management – that work in conjunction with SAS Customer Intelligence.

Advanced analytics at the core of the solution. Drive maximum value while continuing to evolve and meet the changing needs of your business.

An extensive list of partners and users. SAS is supported by more than 1,000 certified partners and several thousand users. This ecosystem helps to expand your marketing capabilities.

SAS Customer Intelligence opens up an unparalleled world of integrations, enabling you to easily work with SAS solutions as well as third-party technologies. SAS integrations include:

SAS Platform integrations. All SAS solutions are built on the SAS Platform, which not only provides analytical and data management capabilities, but also ensures interoperability across business functions. So you can include solutions such as credit risk or fraud in your marketing decisions.

Benefit from the SAS developer ecosystem. Development is directly enabled by the underlying SAS Platform for bespoke data processes, analytics and reporting, coding in SAS – or through SAS productivity tools.

Interact with the SAS developer community. With thousands of global SAS users, you can enable your own teams or access third-party experts anytime you need.

"By finding out how each customer group moves on the basis of the data, it is possible to determine customer service improvements and target marketing subjects, and this has aided the success of a number of campaigns."
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