8 Tips to Improve Your Email Marketing Campaign Success

You may think that creating an email is simple, all you need to do is write a title and a little bit of content, stick in an image and let your email automation program do the rest for you. Well, although we can simplify the process for you, there are still many aspects of your email that need to be considered if you want to create a killer email that converts.

In this article, we are going to dissect your email into 8 individual areas. We are going to explain why these areas are important to your email success and give you tips and tools to ensure you can go on to create powerful email marketing campaigns.

1: Subject Line Testing

The first time a recipient will see your email is when it hits their inbox. Your subject line is your only opportunity you have to convince the recipient that they need to open your email. No-one cares at this point if you have killer content inside because quite honestly if your recipient doesn’t like the subject heading then they simply won’t click and will never get to see that amazing deal you have waiting for them.

There are a number of subject line tools on the marketing that can help you test and optimize your subject lines, including:

2: Email Design

Deciding on the optimum layout for your emails is tricky if you are not a born designer. Not all eCommerce businesses have their own in-house designers and hiring one just for your emails can prove costly. Remarkety has implemented template designs to help you format your emails in the most effective manner without needing an internal designer, however, it is important that you see what others are doing in the industry to make sure your emails are

If you want to check out what your competitors are doing then these websites can help you:

3: Images

Not all your emails are going be to product-based and you will find from time-to-time you will need to include images into your emails. You can not just take images off the internet without permission so we strongly suggest you sign up to a stock photo site.

4: Photo Editing and Design

For the creative amongst us you may want to take your own images to use within your emails. It is important that you use the right quality and image size. There are a number of tools out there that can help you edit your photos

5: Copywriting

If you have managed to get your recipients to open you emails then congratulations. You have passed the hardest part. Now you need to convince your recipients that your email was worth opening. The content within your email comprises of your text, images and CTA.

When considering the text you not only need to consider what to write, but also ensure that it’s written in the correct manner. Here are a few tools to help you:

6: Email Testing

There are several reasons why testing your emails is an important factor in email marketing. Firstly, you want to make sure that the recipient is able to view your email properly. Secondly, you want to ensure that you are A/B testing the content to optimize your reach.

There are several different programs out there that you can choose from:

7: List Growth

Email lists have a natural decline of 20% per annum so it is vital that you have a plan in place to not only replenish the list, but to also grow the list. One of the most common practices used for list growth is the inclusion of email capture. Below are our favorite list growth tools:

8: Landing Pages

Not every page you create will be set within your website, there are various reasons why you should create dedicated landing pages. The list below offers you a range of landing page creation tools that are easy to use and integrate into your campaigns

What we have done today is dissect your emails into smaller more manageable pieces to help you understand how and where so many people go wrong. Looking at an email as one piece of content rather than as something that is created from several angles quite often leads to some of the important details getting missed out. This mistake, missing that one small aspect of your email, could mean the difference between email success and email failure.