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Thursday, August 11, 2011

Tax cheat Geithner should sell organic vegetables

Sec. of Treasury Timothy Geithner will do less damage in another - any other - line of work. Arnold Ahlert at Canada Free Pressreports on an expose of organic food.

Comedians Penn and Teller have a show call “Bulls**t!” which runs every so often on the Showtime cable network. The purpose of the show is to expose fraudulent ideas or thinking in an amusing way. The one I watched was about organic vegetables and whether or not they were any better than non-organic ones. The show, using both anecdotes and scientific evidence demonstrated pretty convincingly that they’re not. But the anecdotes revealed something profound about the way people think—or more accurately how some people allow feelings to completely over-ride reason.

... But all of the science paled in entertainment value to the taste test segments of the show. That’s the part where the dedicated “save the earth” crowd was asked to choose between two plates of vegetables or fruit and tell the presenter which one was organic. Time after time, people convinced organic foods were better, chose non-organic foods as their preferred choice in terms of looks and more importantly taste, by an 80-90 percent margin. Yet when asked by the presenter if this new information would cause them to re-consider their buying habits, virtually every one them said they would continue to buy organic products.

But it gets even better. In one hilarious segment, the presenter cut a banana in half, told people one half was organic and asked people which half tasted better.

One woman who claimed her entire diet consisted of raw fruit and vegetables, was especially effusive regarding how much better the organic half of the banana tasted. When the truth was revealed, the tester asked the woman if she still thought organic food was superior. She answered yes—and somewhat belatedly admitted such feelings might be “psychological.” In other words, facts be damned, I just like feeling good about what I believe in.