KEEPING WIGGLE ON A ROLL

‘This is how we ROLL’ is a tongue-in-cheek feel-good celebration of the relationship between man and his bike. It reinforces Wiggle as a company run by people who share an equal love of cycling.

The TV ad breaks on the 24th April and will be supported by press, outdoor and digital channels as well as a music video and specifically owned music track by George Barnett. The campaign aims to increase Wiggle’s penetration amongst cycle enthusiasts in the UK and Australia.

The campaign builds on the overarching brand platform ‘For the Good Stuff’, landed in 2014.

British songwriter, record producer and multi-instrumentalist, George Barnett (whose recent cover of Daft Punk’s ‘Get Lucky’ had over 11 million hits on YouTube) was our choice artist to take cycling onto the track. The full-length song, ‘This is how we ROLL’, is available to download via SoundCloud, while the music video can be found on YouTube.