Editing the release

…After you write the title, subhead, quote, body and boiler plate…of your press release, it's time to do the final touches.…Editing time.…If a press release is going to be sent as…a PDF or Word document, editing also includes formatting the release.…You may choose to put the release on company letterhead as we…did, in the press release example for the Landon Hotel San Francisco.…Some companies may not use letterhead, but they will include the logo and add…a media contact in the release to give the press release a nice, professional polish.…

If the release is going to go straight to…the wires, than you can move right into editing.…Professional press releases go through several…rounds of review, before they are distributed.…This might be between the PR Professional and Management or PR Firm and Client.…Sometimes writers have a peer copy edit just to make sure everything reads right.…The brainstorm exercise sheet, is more than a planning tool.…It is something you will want to use again in the editing process.…

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Released

5/6/2014

A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search visibility, enhance customer service, increase brand recognition, and support sales. In this short writing course, marketing expert Lorrie Thomas shows you how to write an effective press release. The course begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.