&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;Brands and media companies brought their products to life and tapped into nostalgia in Austin this year&period;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;

Every year during SXSW Interactive&comma; attendees have the opportunity to immerse themselves in pop-up environments based on the hottest shows&comma; games&comma; media brands and more&period; From technology showcases to marketing installations&comma; it's a playground for curious fans and culture lovers&period;

Click through the galley for a glimpse of what the annual Austin-based festival had in store this year&period;

&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;We're not sure who was behind this reptilian skeleton&comma; but it was roaming the streets of Austin to kick off SXSW Interactive last week&period;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;

&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;Also at the Silicon Valley HQ house&comma; HBO and Funny or Die created a section called the "Three Comma Club&period;" There&comma; visitors could shoot fake money out of a golden gun and dream of entrepreneurial wealth&period;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;

&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;Fans of the HBO comedy could feel right at home walking through the
Silicon Valley HQ&comma; which brought some of the show's iconic sets to life&period; Here&comma; a section of the garage features character Gilfoyle's &period;&period;&period; belongings&period;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;

On Sunday&comma; March 11&comma; Twitch and IMDb joined forces to stream interviews&comma; game play&comma; 1980s trivia and VR experiences to promote the Stephen Spielberg film Ready Player One&comma; slated for a wide release next month&period; But they also had a physical installation at SXSW&comma; which featured the DeLorean from Back to the Future -- the car of choice for character Parzival in the film's virtual-reality world&period; SXSW guests could sit in the car and even pose with a hoverboard&period;