7 Tips to Mastering Facebook Marketing

I know it’s tough to keep up with me. A new blog entry every day. I give you everything you need to rock your Facebook marketing, but it’s not easy pulling everything together into one cohesive strategy.

That’s why every now and then I’ll write a blog post like this one to help you catch up. This post provides the bare essentials to build trust, build your brand, build your business and make money with Facebook.

These are the seven content pieces that are the backbone of everything that I do. Dig into them, understand them, follow them and you will be blazing trails on Facebook in no time.

Get Organized

Whether you’ve already created your Facebook Page or not, it’s time to step back and evaluate your current efforts. Do you have a strategy? Are you following best practices? Are you doing the basic things necessary? If not, your foundation is cracked.

If you read anything on this Page, make sure you read this one. It also comes with an infographic checklist. Who doesn’t love visuals?

Branding and Design

It kills me when I have a client who can’t figure out why they aren’t able to attract new fans… And their Page looks atrocious.

It’s not even because it wasn’t done by a designer. I’m talking about poor use of branding. A Cover Photo and Profile Photo that don’t fit together or that don’t scale properly. Facebook tab apps that either still have the old FBML logo on them or have inconsistent branding. Shared photos that are squeezed, stretched and cut off.

It should be no surprise that this is the single most viewed and shared piece of content on my website, and it’s really not close. Facebook does a poor job of educating brands on what sizes work best. But you don’t have that excuse. You have the solutions right here…

Use it. Print it. Share it. Live it!

Focus on Growth

Great, so now you have a Facebook Page that looks good. You follow the best practices. But now you need to grow!

Maybe you have a big budget. Maybe you have none. As a small business owner with a limited budget, I was able to grow quickly, and I maintain that growth today.

Reach Current Fans

When people talk about Facebook advertising, it’s almost always around the topic of bringing in new fans. That’s so last year.

My advertising strategy is now broken down like this:

Increase Likes with Sponsored Stories (33%)

Increase conversions by driving people to Facebook tabs (33%)

Increase engagement by running Promoted Posts (33%)

That’s why I always shake my head when I hear about some new dust-up over click fraud or bots. If you focus entirely on increasing Likes, you’re putting yourself in a difficult position. You should also focus on measurable actions and driving your current fans to do awesome things.

A terrific development was the release of Promoted Posts. You are no longer at the mercy of EdgeRank and the times your fans are online. Reach many, many more relevant people who care about what you have to say.

Offer Value

You’re on the way, young grasshopper. Your Page looks great. Your content follows best practices. You’re growing. You’re advertising like a superstar. But you also need to offer value.

The key word here is “Offer.” Facebook Offers is a feature that has not yet reached its full potential of awesomeness. I’ve yet to see any brand use them in the way I envision. Maybe you’re that brand who has the guts to try it.

Read My EBook

You’re pretty much rockin’ it if you’ve gotten this far. But let’s tie the bow on this bad boy by digging into my 6 Secrets to Facebook Marketing Success [eBook]. This is how we bring it all together. Cross the finish line with your arms in the air.

When you’re done, you won’t only know what you’re doing, you’ll do it with confidence. You’ll do it with swagger. And you’ll do it with a smile on your face because you know you’re reaching your company goals as a result.

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

Alison Thompson

Hi, a have a general question, when I schedule more than 1 post at a time, facebook initially posts them separately but then bunches them all into a folder called photos, so people don’t see the whole post unless they click on the photo or saw it at the actual time it was posted. Is this normal and is there a way I can counter-act it?
many thanks, Alison

Hi, Alison! Facebook does that when photos are published close together. How far apart are you spacing them? I generally publish one photo per day and don’t see this problem. Maybe experiment with the amount of time between then as well as trying to diversify your content more so that this doesn’t happen.