Electronic Arts' UK Managing Director Keith Ramsdale said that he expects GAME to survive its current administration woes and return to High Street after its administration process is complete. Speaking at the Westminster Media Forum today, Ramsdale also rubbed some salt in the wounds of GAME by saying that the games it couldn't stock like Mass Effect 3 and FIFA Street were selling well through alternative retailers on High Street and online.

"I do hope and believe there will be a phoenix rising from the flames. GAME is full of good people, it's a good store, I just think they need a different approach and I'll think they'll have one," he said. "GAME is one retailer out of many, albeit historically a very good retailer. Without talking numbers I can tell you that when we shipped Mass Effect and FIFA Street we were very pleased with our numbers in the UK and GAME were unable to buy them."

He goes on to say that retailers like HMV and online retailers like Amazon have really stepped up to fill the void that GAME has left recently:

"If you look at the current retail base, HMV seem to be stepping up and seem to be more solid. Amazon have done a good job of picking up content, so yes, there's more than just GAME. The opportunity for video game retailers is think broader than just the shiny discs."