Newcastle Brown Ale

Newcastle Brown Ale is a brown ale, originally produced in Newcastle Upon Tyne but now brewed by Heineken at the John Smith's Brewery in Tadcaster, North Yorkshire.Launched in 1927 by Colonel Jim Porter after three years of development, the merger of Newcastle Breweries with Scottish Brewers afforded the beer national distribution and United Kingdom sales peaked in the early 1970s. The brand underwent a resurgence in the late 1980s-early 1990s with a cult revival in student unions. By the late 1990s, the beer was the most widely distributed alcoholic product in the UK.

…, repetition, repetition. <br /> In fact, the Doritos formula is so easily satirized that Newcastle Brown Ale, in a stunt not dissimilar from last year’s incredible “If We Made It” almost-Super-Bowl advertisement, made their own entry into the contest. Well, sort of. In their own 40-second spot, Newcastle pretends to craft a generic, broad…

Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this week—including the hilarious endorsement below by Anna Kendrick.

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle Brown Ale to task for offering her a role in a Super Bowl commercial—and then flaking out and not making it.

… Newcastle Brown Ale’s book. The brand found a way to do this with both a tongue-in-cheek style, and strong brand identity with Last Week Tonight‘s own hashtag. #WeUnderstandThatAsCorporateEntitiesOurPresenceInCertainDiscussionsIsNotAlwaysRequiredSoWeWillStriveToLimitOurActivitiesToJustSellingYouShit — Newcastle Brown Ale (@Newcastle) September 15…

… profanity, not many major brands have answered Oliver’s challenge. One exception: Newcastle Brown Ale, which tweeted the long hashtag within 15 minutes of Last Week Tonight’s tweet, followed by this: And by 'shit' we mean smooth, delicious Newcastle Brown Ale. @iamjohnoliver @lastweektonight — Newcastle Brown Ale (@Newcastle) September 15, 2014 Some…