Nutricia offers a wide range of products. Introducing each single product onto the market requires a large marketing and informative campaign. For the purpose of cohesiveness in the creation of the new product Nutilis Clear's presence in the consciousness of online customers, the company required a website presenting all of its benefits.

Introducing new product onto the market

Nutilis Clear is a dietary nutritional product of a specialist medical purpose in dysphagia, a swallowing disorder. Its advantage is the clear form and no impact on the colour, taste or transparency of products. The most important requirement of the website, apart from presenting the product, was to highlight the differences between its older brother - the Nutilis Powder products.

A website which meets all needs

After the analysis of the Client's business needs and the verification of users' preferences and habits, we delivered an informational website designed for the guardians and patients with the diagnosed disease. We met all of the design requirements implementing, among others, a module with e-learning materials developed in a simple and attractive artwork, an online shop integrated with the website, which enables purchase of the specific, as well as a section of recipes with recommended ways of using the product which may interest customers and encourage them to buy the products.

Big small problem

Website about the problem of dysphagia, the genesis of the disease and suggested cooking recipes supporting the diet. The website is of an informational character and is designed for guardians and patients with diagnosed dysphagia who were recommended by a doctor to use the Nutilis preparation. The website has a built-in e-commerce module for online sale of Nutilis products.

Disease symptoms

Section containing description of symptoms of the dysphagia. A patient or the patient's carer can make an initial diagnosis by familiarising themselves with a list of questions, then they can contact their doctor in order to receive medical support.

Technical challenges

Customising the layout and content to older people. Our challenge was to, among others, enable the simplest navigation and to ensure a well-visible action buttons adapted to the target group.

Expert support

The nutilis.pl website ensure the support of experts on each stage of the disease. The users receive product information, learn how to care for a dysphagia patient, and familiarise themselves with a list of recommended recipes.

What do you need?

Website

IT system

Mobile app

Graphic design

Technical support

Chatbot

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