Israeli Entrepreneur Launches "Swifto" web marketplace

Penina First, an Israeli businesswoman is the brains behind the fast growing website Swifto.com. Described as "a mobile web-based marketplace for instant local services and needs", the website connects part-time workers such as dog walkers, waiters or other labor with those looking to hire people at the last minute. First was interviewed on Israel National Radio's Goldstein on Gelt with Douglas Goldstein to download the podcast, click here.