Bardwil Linens adds Alexander

New York — Industry veteran Judi Alexander recently joined Bardwil Linens as the company's new senior vp, marketing and product development.

Alexander replaces Bonnie Hayes, who is now pursuing other endeavors.

Alexander most recently worked at WestPoint Stevens Inc. as director of advertising and marketing services. Prior to that stint, she was part of the Calvin Klein Home launch team as marketing manager and with Louis Nichole Inc., a home furnishings design company, as product and marketing manager.

In her new role at Bardwil Linens, Alexander will oversee marketing functions, including packaging, advertising, promotion, visual displays, collaterals, public relations and bridal efforts, as well as product development for Bardwil brands and licensed programs, such as Royal Velvet, Fieldcrest and the recently introduced Lenox line.