Ad-ID continues to grow and gain traction in the industry. The system provides essential tracking and measurement tools that benefit marketers and the entire industry. As more organizations adopt Ad-ID throughout their processes, there are a few common misconceptions about the system.

Debbie Douglas is a busy woman. As broadcast traffic manager at The Martin Agency, Douglas spends part of her day assigning identification codes to the thousands of ads the agency produces annually. It’s just a smaller part of her day than it used to be.

The Martin Agency uses Ad-ID as the platform to uniquely register every single ad asset — broadcast, print, and digital — they produce for all clients, which include Oreo and GEICO. Douglas says it’s so much faster to generate identifying codes with Ad-ID than the older, manual method of ISCI coding.

Ad-ID is proud to announce that two new companies, TagStation LLC and Yangaroo, have recently been approved for Complete External Access (CEA).

Yangaroo is the developer of the Digital Media Distribution System (DMDS), which allows audio and video files to be distributed, managed and monetized. TagStation cloud-based data services integrate station programming into the NextRadio app, HD radio and today’s connected car. TagStation is a source of radio usage and listener behavior on mobile devices.

To many people, “URL” is simply another term for “website.” But a URL, or Uniform Resource Locator, is just one part of a larger picture within the design of internet information. A URL is a subdivision of uniform resource identifiers (URIs), strings of characters used to identify a name or a resource on the internet either by location or name, depending on the subdivision used.

The advertising industry is always changing and adapting to new technology, and today’s consumers can be connected to several types of media at any given time. As technology advances, it is important that the advertising industry begin to standardize ad workflows to allow for more accurate audience measurement. At the Media & Entertainment Services Alliance Smart Content Summit East, held February 23 in New York City, a panel of knowledgeable professionals got together to discuss the issue:

Technology is driving a need for more flexibility in the TV advertising industry. Consumers now expect to be able to research, compare, and buy products with a few clicks, and advertisers need to keep pace. To reach their increasingly tech-savvy audience, TV advertisers should prepare to be more flexible in how and when they deliver their messaging.

The advertising industry is seeing a convergence between “traditional” linear/broadcast TV and digital video (video delivered over the internet to mobile, desktop, and OTT devices). Advertisers are now looking to run campaigns across all media with the goal of reaching their target audiences without having to worry about running and managing campaigns on separate platforms.