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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Trash talking important work

The self-induced anxiety formula often goes like this: What I'm about to do is important. I've never done it quite like this. It's incredibly crucial, a turning point, a high risk venture, a moment in time I won't have again. Therefore, I am nervous. And I need to get more nervous, because the importance of the moment warrants it. This is going to fail. I can vividly picture all the ways it won't work...

On and on.

A common approach to decreasing the unhappy cycle is self talk to minimize how important the upcoming event is. The mantra is: No one will be watching, I'm exaggerating this moment, it's no big deal, it's not as important as you think, it doesn't really matter...

The problem with that approach is that you spend your day trash talking your leverage and impact. By actively diminishing what you've accomplished, you make it less likely you'll see yourself as worthy of even bigger achievements tomorrow.

In fact, it does matter. In fact, this is an important thing you're about to do, and denigrating it undermines the very reason you're doing this work in the first place.

Here's an alternative: It's okay to be nervous. Instead of fighting that anxiety, dance with it. Welcome it. Relish it. It's a sign you're on to something. "Oh good, here comes that itch!" This is important after all.

When we welcome a feeling like this, when we embrace it and actually look forward to it, the feeling doesn't get louder and more debilitating. It softens, softens to the point where we can work with it.