One thing I see quite regularly in business is the need for new blood. Many small businesses find themselves in a cycle – the ‘feast and famine’ rollercoaster. They spend lots of time doing marketing, generating new exciting work and clients and then get wholly distracted by the work these clients bring in. It’s wonderful to see growth, but then they can lose sight of their marketing. Suddenly the work dries up, or they learn to cope with their demand so they start a massive push for marketing again. But the new work coming in leaves them too busy to focus on their marketing again.

It’s such a simple problem, but once you’re on this rollercoaster, it’s almost impossible to get off. Businesses are left being either too busy, or not busy enough. And when they aren’t busy enough, they figure out how to get too busy again. Surely, structure would help? Inconsistent marketing leads to inconsistent results. You’ll never have a steady income of clients, workflow or finances that way. A successful small business knows how to maintain a consistent stream of work and how do they do it? Consistency and planning. So, I’ve been working on a way to get small businesses out of this cycle, and am very excited – this would change a lot of businesses for the better.

FastTrack Your Business in Just One Day is an interactive workshop that will show you how to plan your marketing and fit it conveniently into your busy schedule, to give you a regular flow of new clients. It’s a smart move for any business to make. The workshop will help you create a plan that you can take away with you and put to work in your business, straight away. We’re going to cover things like where to go with your business; how to get there; which clients can make it happen for you; and the best marketing activities you can use to attract them. In just one day, you can walk away with a clear plan to follow – one that’s appropriate to your business. This is not a ‘one-size-fits-all’ programme, which is why I’m looking forward to it. This is a workshop that could change the way you see marketing and your business.