Tag: Three-strip Technicolor

I recently had the opportunity to view the 1930 Eddie Cantor musical comedy Whoopee!, and while I cannot recommend watching it in its entirety (due to its not being a fine example of the genre and its extensive racism), I must say that there is something very interesting about the way it was filmed. I am talking about the two-strip Technicolor process that it and more than 35 other full-length feature films employed between the years of 1929 and 1931, when Hollywood was aggressively experimenting with techniques to maintain and bolster movie attendance in the early days of sound film.

During this period, musicals were the novelty of the moment, and Hollywood produced them in abundance, although audiences quickly overdosed on them. Whoopee! boasts a number of still-recognizable songs, such as Eddie Cantor’s performances of the suggestive “Makin’ Whoopee” and the tamer “My Baby Just Cares for Me.” There is also dancing, with a chorus of cowboys and cowgirls … Read the rest