The available selects on the file are geography, gender, age, income, presence of children and occupation as well as life-stage and category selections. Life-stage selects are college years, young singles, home nesters, wealth builders and empty nesters. Category preferences include automotive; babies and children; books and magazines; clothing and accessories; computers and electronics; dining and entertainment; and several others.

The base price is $230 per thousand, and the minimum order is 10,000 names. Each select is an additional $5/M. E-mail deployments, including tracking and HTML delivery, are no extra charge.

The members on the file are 64 percent female and 36 percent male. The file is 100 percent Internet-generated and is updated daily.

Coolsavings.com has 500,000 unique visitors per month.

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