Como gallen97 começou a jornada do(a) design de logotipos

Resumo

Design an iphone icon and company logo for a new company that provides real-time, accurate traffic information.

Nome da empresa

ETA

O que te inspira e como você imagina o design para seu negócio?

ETA is a company that gives users real time automobile traffic information. It provides users with accurate arrival times to chosen destinations: the airport, work, home, grandma, the beach ect.
The logo will be used on the website, the splash page for the iphone and marketing collateral. The icon will be used on iphone as the official application button or icon.

As far as desing motif: I like the 70's funkadelic orange color scheme/font with perhaps an old school picture of an aiplane. Otherwise, I look forward to your suggestions.