Does fresh content rank better? Google filed a patent application in 1995 which was granted in 2008 titled “Information retrieval based on historical data“. It talks about scoring a document based on a number of factors, including a documents “freshness” which could be determined in a number of ways.

Does Google use this approach however? Well, in the most shockingly short video by Matt Cutts I have ever seen, he gives a resounding Full article»

Students who study Latin commonly translate some of Caesar’s account of “The Gallic Wars”, where he begins by saying “All of Gaul [now France] is divided into three parts.” The three parts he named were Acquitania, Belgium, and “those who call themselves Celts or Gauls”. Yes, I know that last part wasn’t really a “part”, it was “people who call themselves something”. Clearly Caesar was a better general than he was a writer. 😉

Similarly however,Caesar may just as well have said“all of SEO is divided into three parts: Content, Architecture, Full article»