There are countless reports and data floating around out there, and
navigating through all the numbers can be overwhelming.

Though it's exciting that we have so much data at our fingertips,
communicators are busy. You don't have time to sift through statistics. You
want to know, right now, where those in your audience spend their time
online so you can start communicating with them.

That's where this
infographic from Tracx
comes in. It clearly lists what types of people are spending time on the
most popular social media sites—and that's it. You don't have to weed
through rankings of the most popular emojis or the most-followed
celebrities in Twitter.