f) Regular Schedule & Events Calendar

The Regular Schedule

Once you have selected your regular location, be reliable and consistent. Your customers will come to depend on you. Keep to your schedule of regular high traffic hours such as the 10:00AM to 2:00 PM lunch time shift.

Special Events

Keep a calendar of special events. These will be large events held at different locations and at different times from your regular schedule discussed above. These can be big money makers and will expose more people to your product.

Check your city web site for a calendar of upcoming events such as conventions, sporting events, parades, festivals, etc. These should not interfere with or replace your regular schedule.