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Lonely Lingerie Is Back With An Empowering Fall Campaign

While New Zealand-based label Lonely may be considered unconventional in the world of lingerie, they're quite possibly one of the post empowering and inspiring brands out there.

The label is best known for Lonely Girls project, their photo journal series that features candid portraits of women from all over the world wearing the brand, their own way. Each portrait is left unedited and unretouched, showcasing the wide variety of women and body types the brand serves. One of the more recent photos from the series featured Lena Dunham and Jemima Kirke casually hanging out in the bathroom in their skivvies, showing a totally real and natural side of the actresses.

Now, the brand is back at it with their latest campaign for fall. Showcasing portraits of nine beautifully inspiring women of all shapes and sizes, each model wears the latest from Lonely—and, as always, is left totally unretouched. These images serve to enforce the brand’s belief that women should embrace who they are as individuals and celebrate their differences. “We hope to inspire a community of like-minded individuals—independent women who can collectively say they are proud to be themselves,” says Helene Morris, Lonely’s designer and founder, in a press release for the new campaign.