Brad Parscale & Project Alamo

Co-Owner of Giles-Parscale, San Antonio, TX, web design and digital marketing, Trump Campaign Digital Operations under Jared Kushner on Project Alamo, the Facebook and digital campaign and fundraising efforts in conjunction with the RNC and Cambridge Analytica with a staff of a few hundred including some from Cambridge Analytica, which started gearing up June 14, 2016, 5 days after the June 9, 2016, Trump Tower Don Jr/Agalarov meeting about “adoptions” On August 1, 2017, he acquired “CloudCommerce, Inc. (CLWD) is a leading provider of data driven solutions. We help our clients acquire, engage, and retain their customers by finding actionable information hidden in critical sources of data. We focus intently on using quantitative and qualitative analysis to drive the creation of great user experiences and successful digital marketing strategies and campaigns. In addition to the acquisition of Parscale Creative announced on August 1, CloudCommerce also entered into a definitive agreement to acquire a second company — Parscale Media, LLC (Parscale Media)” Morningstar

Jun 14, 2016, San Antonio Business Journal “Last June [2015], Giles-Parscale was selected to build Trump’s main campaign website after designing for the company since 2011 for other ventures. In May, Brad Parscale, the president of Giles-Parscale, was promoted as a vendor of the Trump campaign to oversee digital marketing.

The local company has netted nearly $2 million connected to a variety of services in the digital realm, according to documents on file with the Federal Election Commission.

That’s one of the biggest expenditures for the Trump campaign.

Other major vendors used by the Donald Trump for president campaign include $17.5 million for Rick Reed Media, a public relations and marketing firm based in Virginia. and more than $3 million to Ace Specialties, a uniform store.”

“WASHINGTON — The FBI’s wide-ranging criminal investigation into Russia’s meddling in the 2016 presidential election may include scrutiny of the Trump campaign’s San Antonio-based digital operation overseen by senior White House adviser Jared Kushner.

CNN reported that along with Kushner’s contacts with Russians and his relationship with fired national security adviser Michael Flynn, the FBI is looking at the campaign’s 2016 data analytics programs conducted largely out of San Antonio under the direction of local digital advertising executive Brad Parscale.

Parscale, 41, became heavily involved in the Trump campaign after designing a website for the campaign exploratory committee and carrying out other tasks for the Trump family. He worked under Kushner. By the campaign’s end, Parscale ran Trump’s digital operation, media buys and overall advertising, an exceptionally large role for someone with little experience in political campaigns.

“It was a data-driven campaign, so I was in the middle of it all,” Parscale said in an interview with the San Antonio Express-News after the election.Federal Election Commission reports showed that Giles-Parscale received over $91 million from the Trump campaign and an allied super PAC over an 18-month period.

Parscale noted that while his company ended “in a healthy situation,” much of that money was paid for advertising and vendors.

Parscale remained on the campaign payroll through January and is associated with Trump’s re-election committee. FEC records show that his company received an additional $1.6 million through March for what was described as digital consultation and online advertising.

In the “Project Alamo” operation, Parscale had over 100 people employed on Trump’s behalf last year in San Antonio, many of them digital and media experts.

They worked closely with the Republican National Committee, which invested heavily in data and digital technology after losing the previous two presidential elections. The RNC provided the Trump campaign with a massive database that included details on millions of voters’ attitudes, buying habits and personal information available from public and private sources, combined with information the party had gleaned from contacts over the years.

The Parscale-run operation relied heavily on Facebook both for targeting voters and fundraising, Parscale has said, noting that Facebook helped the campaign raise more than $260 million.

Along with RNC operatives dispatched to San Antonio, the operation employed staff from Cambridge Analytica, the U.S.-based offshoot of a British company that deploys what it calls “psychographics,” research using personality, values and other voter traits for targeting.

Cambridge was paid $6 million for its work, which Republican operatives described as voter persuasion.

BusinessWeek quoted an unnamed member of the Trump campaign staff late in the campaign as saying that their digital operation used Facebook ads and other means to suppress Clinton’s vote totals with negative messages aimed at African-Americans, young women and segments of liberals.

Parscale said in an earlier interview with the Express-News that his operation’s ability to identify 14.4 million persuadable voters in several swing states just prior to the election was a key to Trump’s victory.

“That’s why we won. We knew just the voters we needed to turn out, and we turned them out in big numbers,” he said.

Parscale’s success earned him the Digital Strategist of the Year Award, presented in March by the American Association of Political Consultants.

While not commenting on the report about FBI scrutiny of Kushner, Parscale has used his Twitter account in recent days to step up attacks on CNN and other news outlets with more than a dozen posts since last weekend.

“SO fake news,” Parscale tweeted May 20 in response to a CNN report that a former Trump staffer wants the president to set up a fund to help associates caught in the Russia investigation pay their legal bills. “Let’s fight back against @CNN.”

In another tweet that day, he wrote: “#1 lesson I’ve learned. Media is the enemy of this country.” San Antonio Express News

Last fall, Matt Oczkowski and Parks Bennett were logging 12-hour days in a rented office in San Antonio that smelled of Chick-fil-A and Doritos, focused on one mission: to elect Donald Trump president.

As they raced to crunch voter data and build up Trump’s small-donor base, an idea began to jell: Could they apply data science to make email fundraising more effective and transparent?

The concept, which the two young GOP digital strategists had begun discussing earlier in the cycle while working for Wisconsin Gov. Scott Walker’s presidential bid, is the heart of a company they’re formally launching this week called Campaign Inbox.

“There has to be some innovation in this space,” said Oczkowski, who led the data science efforts for the Trump campaign as head of product for Cambridge Analytica, a company backed by hedge fund magnate Robert Mercer. “We didn’t see a solution in the marketplace that really fit with what we wanted, so we just decided to do it ourselves.”

[Truncated:]

Lee Dunn, who headed Google’s elections advertising team in 2016.

Trump’s tech operation was based in San Antonio, headed by chief digital strategist Brad Parscale. At its peak, the team — which included staff from Parscale’s company, the campaign, the Republican National Committee and contractors — numbered a few hundred. They worked out of an office space near the airport that had been hurriedly fashioned into a campaign-like bullpen.

As the head of the RNC’s small donor program, Bennett oversaw an effort that generated millions for the Trump campaign and the party. But he said he thinks the returns could have been even greater if the campaign had a clearer sense of who was receiving their barrage of email solicitations.

In the 2016 campaign, the RNC and one of its joint fundraising committees with the Trump campaign spent more than $38 million on email list rentals, Federal Election Commission reports show. After the campaign, Oczkowski and Bennett partnered with a developer they met through the Walker campaign to build a new email service provider that tracks inbox placement. Eventually, the nascent company hopes to acquire enough emails to build a database that will allow clients to better target certain constituencies.” San Antonio Express-News

“The data, that’s the big question that everybody wants to ask me,” Parscale said. “Right now, it’s Mr. Trump’s and he’s going to continue to build that data, and I’m going to Trump Tower as we speak to continue to cultivate that data.”

Parscale, 40, a Kansas native, arrived at the University of Texas at San Antonio on a basketball scholarship. He graduated from Trinity University in 1999, his basketball career cut short by a back injury. He’s endured seven surgeries on his back, knee and ankle.

The company he founded, Parscale Media, joined with Giles Design to create a web design, web marketing, and branding firm.

Parscale joined the Trump campaign after designing websites and doing modest tasks for the Trump family for several years. He rose swiftly in the campaign under Trump’s son-in-law, Jared Kushner.

Deploying a database called Project Alamo, Parscale oversaw Trump’s digital operation, television media buys and overall advertising — an uncommonly large campaign portfolio, especially for someone who professes to have no abiding interest in electoral politics. San Antonio Express-News

In the last days of the Trump campaign, he produced a two-minute ad that featured Trump decrying “global special interests” over footage of Clinton, George Soros, Janet Yellen and Lloyd Blankfein — all Jewish, except Clinton.

Parscale is now helping to lead a new pro-Trump nonprofit called America First that echoes the name of a committee created in 1940 to keep the nation out of World War II. The spokesman for the original America First was Charles Lindbergh, a celebrity aviator who praised Nazi Germany and once gave a speech warning of the dangers of “the Jewish race.”

“I want to form a (political action committee) in the city of San Antonio to help advocate for the business community because I feel some of our local groups are unwilling to stand up to local officials,” he said.” San Antonio Express-News

ISSIE LAPOWSKY November 9, 2016 Wired“Reached by phone, Oczkowski, director of product for the president-elect’s data team Cambridge Analytica, was exhilarated but not necessarily surprised. The polls, the pundits, and the data suggested otherwise, but Oczkowski says he and his crew knew weeks ago that Trump had a solid shot at the presidency. “This is not something that political intuition would tell you,” he says, “but our models predicted most of these states correctly.”

For Oczkowski, who worked for Governor Scott Walker’s primary campaign, such an oversight seems natural. “The Clinton campaign was built like a traditional big campaign, where there are political norms that go into things,” he says. “Probably if they did know, they didn’t want to admit it to themselves.”

The election upset already has inspired headlines about data being dead. Trump did, after all, reject the need for data, only to hire Cambridge Analytica during the summer after clinching the nomination.” Wired

“On Oct. 19, as the third and final presidential debate gets going in Las Vegas, Donald Trump’s Facebook and Twitter feeds are being manned by Brad Parscale, a San Antonio marketing entrepreneur, whose buzz cut and long narrow beard make him look like a mixed martial arts fighter. His Trump tie has been paired with a dark Zegna suit. A lapel pin issued by the Secret Service signals his status. He’s equipped with a dashboard of 400 prewritten Trump tweets. “Command center,” he says, nodding at his laptop.” Read article for examples of Tweets from Parscale