About the Green Good Housekeeping Seal

The Green Good Housekeeping Seal was introduced in 2009 by Good Housekeeping magazine and the Good Housekeeping Research Institute (GHRI). It was developed to help consumers sift through the confusing clutter of "green" claims on hundreds of products on store shelves today. The Green Good Housekeeping Seal helps them make environmentally responsible choices.

In evaluating products that apply for the Green Good Housekeeping Seal, GHRI reviews and verifies a wide range of data related to the product's measurable environmental impact. Reduction of water use in manufacturing, energy efficiency in manufacturing and product use, ingredient and product safety, packaging reduction, and the brand's corporate social responsibility are among the factors considered.

To earn the Green Good Housekeeping Seal, a product must first be evaluated by the scientists and engineers at GHRI and earn the Good Housekeeping Seal, an emblem that reflects Good Housekeeping's satisfaction with its performance and Good Housekeeping's limited warranty: If the product proves defective within two years of purchase, Good Housekeeping will replace the item or refund its purchase price to the customer. Once a product has earned the Good Housekeeping Seal and then meets the environmental performance requirements, it can earn the Green Good Housekeeping Seal.

The new Green Good Housekeeping Seal has announced its first award recipients. See the great eco-friendly products in this Good Housekeeping report.

Good Housekeeping is aware that no product or company will score perfectly in all of the areas examined but will continue to improve over time. Therefore, GHRI will reevaluate its environmental criteria and expects to raise the threshold for the Green Good Housekeeping Seal as advances are made in sustainability efforts. For more information, or to have your product evaluated by the Good Housekeeping Research Institute for the Good Housekeeping Seal or the Green Good Housekeeping Seal, contact Sara Rad at 212-649-2550 or srad@hearst.com.

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