New Rewards Program Helps Savvy Shoppers Pay Just Pennies To Fill-Up At Shell

Published 4:19 PM ET Sun, 11 Nov 2012
PR Newswire

HOUSTON, Oct. 11, 2012 /PRNewswire/ -- Loyalty rewards programs have evolved over the years and so have consumers' expectations to get value through their everyday purchases, including those purchases made online. According to a national survey sponsored by Shell, the No. 1 selling gasoline brand in the U.S., 9 out of 10 consumers would like to earn rewards from their online shopping yet only about one-third of respondents are currently earning rewards for their online activities1.

Thanks to the new Fuel Rewards Network™ program – or FRN™ program, consumers can now earn rewards on everyday purchases including through online shopping, which can be redeemed for savings on high quality fuel at participating Shell stations. The FRN program, owned and operated by Excentus, the market leader in cents per gallon loyalty programs, offers multiple ways to earn rewards on simple everyday purchases like food, clothing and household goods.

Unlike common rewards programs, the FRN program is unique because it's a multi-dimensional program that enables shoppers to combine or stack multiple rewards offers – or cents per gallon savings – together for potentially huge savings instantly at the pump. Imagine taking as much as one, two, three dollars or more off per gallon on your next fuel purchase!

"While the average savings is around $0.32 per gallon2, we've seen some savvy shoppers pay just one penny per gallon by redeeming Fuel Rewards® savings at participating Shell stations," said Dan Little, Shell North American Fuels Marketing Manager. "And, the savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and Shell Diesel at participating stations – up to 20 gallons per purchase, per vehicle!"

With the FRN program, shoppers can earn cents per gallon savings through the following based upon market availability:

eCoupons – Digital coupons available in select markets for select retailers provide additional cents per gallon savings when the digital coupon is selected at fuelrewards.com and the item is subsequently purchased at a participating retailer.

Grocery & Other Programs – Shoppers can buy the everyday things they need and earn Fuel Rewards savings from participating FRN grocery stores and retailers. Link the participating grocer or other retailer loyalty card to an FRN Account to combine rewards for even more savings at the pump at Shell in select markets.

Consumers will need a free Fuel Rewards Network Card, which they can pick up at participating Shell stations or request one online at fuelrewards.com, or a participating grocery loyalty card to take part in the program. Program availability and ways to save vary by location.

Consumers can learn more about the FRN program and watch their fuel savings add up from online shopping through the Online Mall program by visiting fuelrewards.com. For more information visit the Fuel Rewards Network program page at www.facebook.com/fuelrewards or Shell on the 'On the Road' tab on Facebook at www.facebook.com/shell.

About ShellShell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]

About ExcentusExcentus Corporation is the market leader in providing marketing and promotional programs and services utilizing price rollback discounts at the pump as the ultimate consumer reward. Through its patented Fuel Rewards® systems and methods, the growing Fuel Rewards Network™ program provides its members with the opportunity to earn free gas simply by purchasing the things they normally would at more than 1,000 retail locations, nearly 700 online merchants and 10,000+ restaurant locations, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped over 10 million consumers save hundreds of millions of dollars on fuel. In addition, Excentus licenses various uses of its patent portfolio and through its business unit, Centego II, LLC delivers private-label fuel discount programs. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with over 150 employees. For more information please visit www.excentus.com.

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

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