Trust and Travel Advertising

< p>< p>< p>< p>[#image: /photos/53e306b5c2d3f39d3610fe92]||||||< br>< em>Still not in Tennessee: The Mendenhall Glacier in < ahref="http://www.traveljuneau.com/" target="perrin">Juneau, Alaska. < em>< br>Photo: University of California, Berkeley< p>< em>< p>< ahref="/perrin-post/2007/04/new_blogger_joi">by Tara Kyle< p>As someone who spent her formative years living through all the good (hiking, skiing, glaciers) and bad (rain, cold, isolation) that Alaska has to offer, my blood boiled a bit when I read that < ahref="http://state.tn.us/tourdev/" target="perrin">Tennessee's tourism experts got caught < ahref="http://www.adn.com/news/alaska/story/8664725p-8556369c.html" target="perrin">using a photo of the Alaska Range in a Tennessee ad campaign.< p>The < ahref="http://www.jaunted.com/story/2007/3/20/21254/1858/travel/Tennessee+Is+the+New+Alaska">print ad, which appears in < ahref="http://outside.away.com/index.html" target="perrin">Outside and < ahref="http://www.travelandleisure.com/" target="perrin">Travel + Leisure, shows a cyclist in the mountains and states, "You don't just visit Tennessee. You experience it. Engage it. Challenge it. And, at any point on our more than 1,800 miles of bike trails, love it." An Anchorage biker caught the gaffe: The photo originally appeared in a < ahref="http://www.nationalgeographic.com/" target="perrin">National Geographic article about -- you guessed it -- Alaska!< p>This is the third in a string of travel-advertising gaffes that < ahref="http://www.jaunted.com/story/2007/3/20/21254/1858/travel/Tennessee+Is+the+New+Alaska" target="perrin: >ethically questionable travel ads</a> that the clever folks at <a href=">Jaunted has noted this year: