Post navigation

Failure to Perform

It’s simple. Failure to perform is caused by a few things…. that I’ve listed in a quasi-prioritized fashion. Remember there are endless excuses but very few causes.

1. No clear, achievable and measurable goal

Is what you intend to achieve specifically spelled out? Such as ‘Write $75,ooo in November”, “Increase sales volume by 10% over same period last year”, “Schedule 3 new prospect appointments in the next 30 days”. Without clear and incremental focus, it’s hard to know if you hit the target and it’s even harder to create a list of actions that would achieve it!

2. An insufficient strategy

This is a silent killer. You want to evaluate your list of actions and ask yourself: “If I did all of these, and produced results with 75% of these actions, would I make my goal?” Many performers miss goal because their strategy was insufficient for the result they intended to achieve… they didn’t take enough actions – such as 25 outgoing calls per day. It’s a big number but not big enough if it should be 50. Not wrong, not bad, just lacking enough strength to accomplish the mission.

3. Lack of action

Goals and strategies without taking action mean zero. Zero. Get busy doing what you created in your strategy. It’s like putting ‘Gym’ from 7:30-8:30 on your calendar 5 days a week but never going (one of my personal and favorite failings).

4. Poor execution

Did you execute the actions well? Did each action produce something? Did you make 25 calls but call at a time that you would reach the intended person or to leave a message? Did the call actually forward the sale – created a connection, made an appointment to meet – something.

5. Not enough opportunities

Did you speak with or see enough people? How many do you think you need to see? Now, double that. And double it with marketing effort as well as face to face or phone conversations. It always takes more than we think it will take. Always.

This is my checklist when I miss goal. And now it’s yours. Now, go sell something.
Love, love, love,
Jody

Get a free 15 minute business consultation!

"Just got off a call with @JodySeivert! She's one to chat w/ if you are serious abt growing your design biz! #FullSteamAhead"

"Your free 15 minute coaching session is a golden nugget that any designer would be remiss if they allowed the opportunity to pass them by. I genuinely appreciate your attention to my business conundrum and your validation to what I was also doing right! I will return soon as a paying customer in the near future!"

*If you need a second set of eyes or ears on your business or your sales process, please drop me an email or pick up the phone and call me. We can accomplish a lot in a small slice of time! -Jody

Receive new posts by email!

Enter your email address to follow this blog and receive notifications of new posts by email.