Back in 2010, Jennifer Aniston launched her first perfume. The whole process was rather tortured. Looking back, I think Aniston probably regretted her attempt to “reinvent the wheel” when it came to celebrity-brand perfumes. The tried-and-true method – the method that has made Britney Spears and Jennifer Lopez a lot of money – is to work with a major, established perfume house and have them do all of the heavy lifting when it comes to distribution, marketing, etc. Jennifer tried to do it herself (or at least that’s the impression I got). She named her perfume Lolavie, but somebody (was it Marc Jacobs, I think?) already had the rights to that name, so she ended up calling the perfume “Jennifer Aniston.” It was only sold in a handful of stores and it didn’t make a dent in the celebrity-branded perfume market.

So, Jennifer is taking a mulligan. She’s releasing her second scent, J by Jennifer Aniston, through Elizabeth Arden, and the roll-out seems a lot smoother.

If you’re looking for a new scent to wear this summer, Jennifer Aniston has one you might want to consider. The actress just launched her second fragrance, J by Jennifer Aniston, an alternative to those fruity perfumes that are associated with the season.

“My debut fragrance is a clean, feminine perfume — it reminds me of the way you smell when you just arrive at the beach: fresh, with a touch of sunblock and sand,” Aniston tells PEOPLE. “This new fragrance is its complement. It has a hint of that salty sea smell that reminds me of a day spent in the ocean. It’s relaxed and refreshing.”

And the ombré blue glass bottle totally matches up with Aniston’s seashore vision. (So do her perfectly tousled tresses featured on the packaging.) The scent blends salty notes with clean florals like waterlily and magnolia and also boasts a layer of sandalwood and vanilla bourbon for more of a musky vibe.

Basically, J by Aniston and Aniston: The Perfume are pretty similar. They both smell beachy and fresh and floral and musky. I was with Jennifer’s choices of waterlily, magnolia and even sandalwood, but I was out with “vanilla bourbon.” I loathe vanilla-scents, vanilla top notes and everything in the vanilla perfume family.

From what I can see of the pricing for this perfume, it’s about on target with other celebrity brands. Maybe a little more expensive than Britney’s perfumes, but a little less expensive than Jennifer Lopez’s. Incidentally, I’ve become a recent convert to J.Lo’s Glow. I love that perfume – it’s so soft and feminine, it’s never overpowering and it’s such a great, light summer perfume.

It was so crappy sephora ended up having Maassssiiive reductions and then they would give you a Huge sample if you so much as sneezed in the general direction…fwiw i keep my million unsolicited samples in my gym bag for a quick “let me not stink in this gym” situation

Yeah, I have to admit I’ve never bought a celebrity perfume. I was wearing Miss Dior for a while but I got sick of it. Then this spring I started wearing Light Blue by Dolce and Gabbana, which I love.

But I just got a deluxe sample of Elizabeth and James Nirvana “White” (I realize the brand is by the Olson twins but they’re not using their name in the brand and they’re not running a fashion house as a vanity project, so I guess I don’t consider it the same thing) and I actually love it. I generally go for light clean scents. This isn’t as light but it smells really good and while its not overpowering, it has staying power and doesn’t disappear in 2 hours.

Lol. I think those are the candles that realtors use in open houses to help attract buyers. The farthest I go in that realm is with a Mexican Chocolate candle by Pacifica. Lovely scent but not in any way edible-smelling. It’s a fine line I guess.

HER FIRST PERFUME WAS A FLOP WHY BRING OUT ANOTHER?GREAT PHOTO SHOPPED FACE JEN , HOW COME YOU LOOKS OLDER IN THE FIRST LAUNCH AND YOUNGER IN THE 2ND, SURELY IT CANT BE THE MIRACLE OF AVEENO? WASN’T THIS FRAGRANCE INVENTED BY KRAMMER ON AN EPISODE OF SEINFELD?

I have been wearing Sara Jessica Parker’s perfume Lovely since it came out (8ish years ago?). I love how it smells on me and it is usually always on sale at Shoppers Drug Mart for 20 bucks lol. My sister also wears Lovely.

I have never bought a celebrity fragrance. She has a movie coming out next month I think. So this is maybe a tie in to begin the promotion. I don’t know how well the first one sold. I think she was trying to do something on an exclusive level to make the perfume more noteworthy. I am still curious about the story she had around the name of the first one. That was suppose to be a big deal. I think they didn’t do any detailed marketing research; or they would have known about the MJ’s fragrance. That was sloppy on her teams part and took the wind out of the whole launch.

I love vanilla so maybe I’ll give this a go. I generally don’t buy celebrity perfumes but someone bought me the RPatts one for Dior and Rooney Mara’s one for Calvin Klein and they were both amazing. I like Dior’s scents for men and women, they’re never too overpowering. Anyways, if it smells nice I’ll try it. My friend once had this amazing perfume on and turned out it was by Taylor Swift, who I can’t stand, so there you go.

I deeply love vanilla scents, but I’m not much of a perfume person. I can never figure out how to wear enough that it actually does anything without wearing so much that I become that person you can smell 10 feet away. Anyone have some tips? I would love to be able to be a classy perfume wearer!

Never spray directly on your body. Spray it in the air and walk into the cloud of perfume. And you can dab instead of spray if you get one of those applicators? And if you want a more natural scent they have vanilla body sprays and other scents at Body Shop (or Bath & Body for America?) that are really nice if you don’t overdo it.

I’ve been trying the spray the air and walk through it thing, but I find that hard to control — either I smell like nothing a minute later, or I smell like I bathed in it. I guess I should just assume that the former is the right way to go.

I spray once at my pulse point on each wrist and simply glide/graze (lightly) along my arms up to my elbows to distribute. I stop there if it’s a somewhat heavy scent.
This works for me if I am wearing long sleeves/professional wear, jacket etc.
I also will include my navel if the fragrance is lighter.

When I wear shorter sleeved clothes I tend to use the same technique with a light scent. (No navel)

And I am speaking as someone with allergies and who tends to avoid most fragrances, even many body lotions. I am very picky with what I wear so I try to avoid over-applying any fragrance that I can tolerate.

For me, the way I apply the scent is less of a problem than finding a fragrance I like and that won’t send my allergies into hyperdrive.

By not wearing perfume you are likely saving your health ie thyroid gland and brain from being damaged by the long term repeated exposure to the chemicals in the fragrances. FDA laws make it so ingredients don’t have to be listed because of being trade secrets. Fragrance is basically another word for chemical soup. You have made a wise choice by not poisoning yourself with it. If you want to smell good try natural hand made soaps – made from non chemical ingredients- with lemongrass and rose oils – then when people smell you it is pleasant and the perfume is not forced. Being allergic to chemicals makes summer pure hell as people smell like gasoline and sharpie pens – that is what perfume smells like to a person who has been over exposed to chemicals. Ashton Kuther had a good saying on this “If I can smell your perfume and we’re not making out, you’re wearing too much,” Ashton Kutcher contends.

Everything is a chemical. YOU are chemical soup. We all are. We need to put a stop to using the word “chemical” as a fear mongering tactic. I understand the point you were trying to get across. If this is a topic you have genuine concern about, perhaps try supplying information about endocrine disruptors, and cite studies so that people get the real information you want them to have, so that they can decide if it warrants their worry or no. Do not blame “chemicals”.
And although I support the use of fragrance in carefully moderated amounts, I’m not sure anyone should take beauty advice from Ashton Kutcher.

My spouse and I had to leave a Cirque Du Soleil performance because the woman in front of us decided to wear enough scent to scent the whole tent! Restaurants are no longer an option for fear of perfume. Also in modern society, there is a big huge cancer epidemic going on – caused at least in part by chronic repeated exposure to chemicals via personal care products in the name of hygeine coupled with ‘addiction’ to biologically active cellphones.

I don’t care for perfume that smells like regular hygiene products like coco butter. Hell, I can just buy some coco butter lotion for under $4 bucks versus buying a $30-$40 fragrance that smells like it. That’s the same with this perfume, why buy it when I can just purchase “beachy ” smelling bath salts for around $7 bucks? I do like Jennifer Anniston and hope she can find a more profitable niche to garner media attention other than every topic being on her dating life.

Save the money on commercial perfumes, they are chalk full of cancer causing chemicals, Add to that all air-freshers, scented candles, and detergents. All of these products contain hormone disrupting chemicals that we could all do without. Please people by unscented and natural if you can, your whole family will be healthier for it. Sorry for the rant…

Her 1st perfume is definitely a rip off of another perfume but it was so cheap, I got it for $10 at Kohls when they had a promotion. And I kinda like it. It’s very light like my go to perfume DG ‘light blue’ and it’s just perfect if I want to smell good while grocery shopping or something.

I have to admit, I can’t stand any of the regular perfumes by designers, they all make me sneeze or smell atrocious on me. Guess I have strange body chemistry. The only ones I seem to like on me is Jessica Simpson’s perfumes, and I actually own (don’t make fun!) the first perfume Jennifer Aniston did (and I’m not even a fan of hers). It smelled light on me for summer, and I get compliments on it. I’ll sniff this one too and see how it is. I don’t care who designs it, or what the bottle looks like, as long as it smells good, who cares.

I wish people didn’t wear purfume at all. In a restaurant, I don’t want to smell cologne or purfume. I’ve moved to another table many times because of this. Some gyms, churches, hospitals, chiropractor, massage places and am sure other places ask you not to scent up.
One time I spent a couple of hundred bucks to go to a concert and the lady beside me must have marinated herself in it and I had to move because my throat felt like it was closing up.
I could still smell her two seats over. I was dreading intermission in case she re-loaded up.
I know it sounds mean, but she really looks like Micky Rourke from “The Wrestler” in the first picture. Her face is looking so distorted and unnatural and it doesn’t have anything to do with her getting older.

Ann h I can sympathize with you, growing up I had terrible allergies including to perfumes, would send me right into an asthma attack. Still have issues now and then, but it seems the very heavy designer’s fragrances (like Calvin Klein, Dior, Marc J, etc) are the worst.

I’ve never bought a celeb fragance. I’d rather pay some extra bucks and buy something fancier from Calvin Klein or Carolina Herrera. Celeb fragances most of the time smell just like those cheap fragances you can buy at the supermarket for no more than 7 bucks.

I have tried some, though, and there are a few that are pretty great. I don’t remember which, though. My brother wears one by Antonio Banderas that’s very good.

My faves are the Chanel #5 body lotion, and Coco Mademoiselle..my husband goes nuts when I wear that one. I love them all actually. I’ve had bottles for many years, as I only need/use a veeery small amount. I hate it when people kill it with perfume..Angel from Thierry Mugler is nice, but seems to be the one I always smell when I’m out, like people bathe in it..
I can’t with the celeb perfumes, they all reek.

I liked Jennifer Anniston’s first perfume…To me it was a nice, light, summery perfume.

The problem I have with fragrances is that you’re supposed to use it within a year or so, right? I don’t wear perfume very often and I can never finish a bottle within a year, even if I buy the smallest size.

I also never know how much to apply. If I can’t smell it anymore after fifteen minutes, does that mean that my nose has adjusted to it or that the perfume has already worn off?

Glow was the first and it was great and succesful, so no wonder most celebs try to make easy money with perfumes too.
But i have to say Jennifer looks pretty on the box. They made her look more womanly and the colours are great. Her eyes match the colour of the perfume (of course thanks to photoshop). Looks good

Don’t people know that pretty much all synthetic perfumes with ‘fragrance’ are carcinogenic?

Also, how many things can she ‘shill?’ Already in IN Style there was an ad for Aveeno and Living Proof or was it Smart Water? Does she really need to do all this? I like her but don’t most celebs stop at … one… two?

Exact same bottle as her other stink except it’s blue. Must have a warehouse full of empties that never needed to be filled so she’s filling up the old ones with her “new” beach stink.
I’d be embarressed to be in my 40s and shilling a product with a picture of myself on the package with my 18 year old face.