Week 4…already???

Times just whizzing by…so much to do and so little time! I’ve been sneaking-a-peek at this book from the library, Build your own database driven website using PHP & MYSQL by Kevin Yank. I am liking what I am reading – the language is simple. It provides what the author quotes, “a hands-on look at what’s involved in building a database driven web site using PHP and MySQL“. I’ll provide updates as I cover more of the book.

I enjoyed both articles – a special mention to article #2 (16 Rules of Thumb) for how to choose keywords effectively. Today’s world of websites is aiming to use search engines optimization from the beginning, for new websites, especially like mine. It was harder a few years back but with technology like Google AdWords and Analytics, the internet is becoming an easy tool. For the older websites, it’s still a good insight into what recovery measures can be undertaken. SEO is becoming a powerful industry by itself and what made the articles worthwhile were the use of keyword terms like density, localization, placement, conversion rate and primary & secondary keywords.

I also looked up and tried my keywords in Google Trends. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. If you have a global market which is also a potential market for my website, it was fun to see what kind of words/terms were used differently in different countries and how that would also help framing my website’s content.

You would be amazed to think that content does not have to be only thought of from the client’s perspective, but also from an SEO one! Your website is not yours anymore – this is what you get for current trends in internet marketing and globalization…lol. P. J. Fusco, the author of one of the articles quotes:

Good content contributes to a site’s overall visibility on a page-by-page basis. It engages users and provides an optimal path for easy navigation throughout the site. It stays on theme and naturally accrues inbound links over time.

Great content maintains all the essential elements of good content but produces higher conversion rates. It’s action-oriented in that it inspires users to make a purchase, request more information, sign up for a newsletter, make a reservation, or set up an appointment.

It calls for the ability to Analyze, Implement, and Measure content. We also need to keep in mind that people don’t read every word of your content, keeping it concise helps. I really wish I had the skills of a copy-writer, right now 😦

Me and mine….

A big hello and a little more about me. I come from a background of design, building & composition. Over the years, I have been proactively exploring and continuing my adventure into the virtual world into the world of technology, development and seo/web analytics. This blog is essentially to continue the conversation on new technology dynamics on the world wide web. Feel free to comment/write to me about your thoughts and share new ideas with me. Thanks, Pooja