D-6 mCommerce: The Evolution of Online Shopping

The session will include m-commerce evolution over the last 18 months (Web to mobile transformations story in Asia).
• How the consumers have adopted mobile medium to transact for e-commerce
• How no of transaction have crossed 60% for top 5-10 players in any market in INSEA while it was just in single digit, in terms of total transaction % about 18 months back

What could be next evolution which will drive mobile commerce -Apple or Google taking over whole payment and user intelligence .