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The excitement of receiving a message from the sites quickly wore off when it became apparent that no-one was interested in getting to know her: the obvious intent of the messages quickly turned opening a message into a tiresome experience.

At that time in her life, Alison had realised that she didn’t want a sexual relationship and started to look for other dating sites that offered sexless dating, leading her to develop Ziva.

Alison explained: “I was shocked at how blatant the sexual advances were on the site and how it made me feel.

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“When I told my friends, both male and female, I was amazed that they felt the same way, but had never talked about it.

“The biggest surprise was how many men also thought the site was a good idea, out of the initial sign-ups, 50 per cent are male, which goes against the popular myth that men are only interested in one thing.”

The site will be free for the first six months for all users - click here to try it out