ESPN Radio 1100 to Host 4th Annual "Longest Radio Show Ever" Benefiting The Caring PlaceUFC President Dana White to be honored as Sportsman of The Year 2009

LAS VEGAS – July 8, 2009 – For the fourth year in a row, ESPN Radio 1100 will host “The Longest Radio Show Ever” to benefit The Caring Place, a non-profit facility that provides services, free of charge, for the mind, body and spirit of those touched by cancer. The 24-hour radio show, at the Key West Room in The Palms Casino Resort, will start at 10 a.m. on Friday, July 24 and conclude at 10 a.m. on Saturday, July 25.

National and local celebrities in the sports and entertainment industry are donating their time to the cause and will host each hour of the 24-hour radiothon. ESPN Radio 1100 listeners and others around the country have the chance to co-host an hour of their choice, by submitting their bid in the online auction. Bids can be placed by visiting WeAreLV.com and clicking on the ESPN Radio 1100 logo.The online auction will run from Thursday, July 9 to Friday, July 17.

Additional co-hosts include UNLV Basketball Coach Lon Kruger, former UNLV Basketball Coach Charlie Spoonhour, UNLV Head Football Coach Mike Sanford. A complete listing of the celebrities and the hour they are tied to is available at WeAreLV.com so fans can bid to co-host with that chosen celebrity.

On Friday, July 24, when the radio show is taking place, a cocktail reception will be held from 7-9 pm, at The Key West Room at the Palms Casino Resort honoring UFC President Dana White as ESPN Radio 1100’s Sportsman of The Year. Guests will have an opportunity to meet with Dana and other top celebrities participating in the 24-hour radio broadcast. Tickets to the reception are $50 per person and can be purchased by calling The Caring Place at 702.871.7333. Previous Sportsman of The Year honorees have been Joe and Gavin Maloof, UNLV Basketball Coach Lon Kruger and Boxing Promoter Bob Arum. For additional information, go to WeAreLV.com.