Grateful Dead Launches Edgy Line

Apr 23, 2013

Streetwear brand The Hundreds has collaborated with legendary musical act Grateful Dead for a new collection, The Hundreds x Grateful Dead.

The collection, which will include graphic t-shirts, tanks, specialty shirts including raglans and button downs, sweatshirts, jackets, hats, limited edition sneakers, keychains and sticker packs, is available now at The Hundreds flagship locations.

“The collaboration with The Hundreds has expanded into an incredible collection, which was built on two companies’ love for breaking the mold. We are thrilled to work with The Hundreds team,” says Sara Nemerov, senior vice president and head of global consumer products and brand licensing, Warner Music Group.

“A timeless American brand, rife with legacy and cultural history, amassing a devout following by encouraging grassroots awareness and community... We could be talking about The Hundreds, but we could also be referencing the Grateful Dead,” says Bobby Hundred, co-founder, The Hundreds. “The Hundreds partners up with the Grateful Dead in a perhaps unexpected and unpredictable collaboration range of apparel this spring, but it’s also not hard to see how similarly both creative projects are composed. As with the Grateful Dead, The Hundreds puts the people before the product, drawing our own lines, and pioneering our own subcultural marketplace beyond the traditional path.”