YouTube is the second largest site on the internet. THE SECOND LARGEST SITE ON THE INTERNET. They have over a billion people going there every day to find what they want. Eyeballs matter.

2. Accesibility.

Mobile. Web. In someone’s blog. On my facebook wall.

YouTube is everywhere. All the time. Easy, fast and integrated. Any new platform (like RapGenius) integrates YouTube and no one else. They are the music platform.

3. Content.

YouTube has 10x the content of Spotify. Search is taken for granted after Google, but YouTube is one of the only places in the world you can search and find anything. Rare takes. Alternate versions. Covers. EVERYTHING.

4. Economics.

This game is only about money. YouTube doesn’t only have it with Google’s coffers, but they make money on their own in a big way. A ton of it. Top songs have pre-roll video with $20-$30 CPMs. That means the owner makes $10-15 for every thousand views. Thats 10x a streaming rev share or more. This is a money game (and should be).

Here is the simple label math: You put your content where it makes the most money. That place is and will be YouTube.