Virgin Media, Universal to offer unlimited music

“This really is high stakes, if this can’t work then what will,” he (Jupiter analyst Mark Mulligan) said.

Yes, this truly is high stakes. For $16.30-$24.50 (US) per month, Virgin Media broadband customers will be able to stream and download an unlimited number of tracks. Right now the service only has the Universal catalogue, but apparently they’re hoping to add more labels by the time the service is launched.

Of course, for something like this to work there are a lot of ifs, but it’s certainly something that has some real potential. At the very least, it shows creative thinking and an interest in risk taking from Universal and Virgin.