Tishman Speyer

be.inspired

TaunusTurm

With the high-rises MesseTurm, OpernTurm and now also TaunusTurm, international property developer Tishman Speyer has created yet another landmark for the Frankfurt skyline. hauser lacour defined the brand values for TaunusTurm, positioned the brand and developed the central idea for the claim, “Be Inspired”.

Project assets

BRAND STRATEGY

Conceptual brand strategy

In the banking district on the banks of the River Main, TaunusTurm makes a strong impression, not just in terms of architecture and urban planning, but also as regards real-estate marketing and branding. A great challenge and an investment of over half a billion euros. With TaunusTurm Tishman Speyer aims to help shape the future profile of the city of Frankfurt as a financial center. hauser lacour developed a corporate identity for TaunusTurm that lives up to these requirements.

Branding

Multifaceted branding concept

hauser lacour derived a fitting formal language from the elegant, puristic architecture of TaunusTurm that reflects the numerous facets of the Tishman Speyer property in the shape of a prism. Individual fragments of it can be found as recurring graphic elements in print and online media, on the construction fence and in the project book, which communicate the branding concept of the TaunusTurm brand across diverse media.

Website

Strong online presence —fascinating views

The building stands for the concepts of efficiency, nature, space, urbanity, mobility, culture and diversity. Breathtaking shots of the city from the high-rise perspective as well as stunning photos of the interior presented as a full-screen slideshow on the website enable users to immerse themselves in the world of TaunusTurm. At the same time it conveys precisely those values that stand for Tishman Speyer properties: farsightedness and longevity.

MATERIALITY

Classy and strong

The roof of the high-rise boasts elaborate climbing formwork bearing the TaunusTurm logo. It is indicative of the high standard of the building’s finishing – as is the project book hauser lacour produced using different finishing techniques.