It’s the same with cars. No half measures. So here we have the lightly improved 2017 SQ5 powered by a delicious 3-litre V6 petrol. Note. The old SQ5 was diesel only – and a diesel hybrid will follow later.

But this V6 petrol packs 354 horses, sprints from 0-62 in 5.4 seconds and sounds the dog’s blipping through the gears. Eight-speed paddle shift? Of course. Quattro 4WD? Yessir. Air suspension? Yep, it’s like riding a magic carpet. And not many competitors have air suspension.

Go above 74mph and the SQ5 automatically lowers 15mm to hug the road (well, that’s what the Audi people tell me). In off-road mode it raises 45mm.

KEY FACTS: AUDI SQ5

Price: £51,200

Engine: 3-litre V6 petrol turbo (354hp)

Power: 320bhp

Weight: 1,380kg

0-62mph: 5.4 secs

Top speed: 155mph

Economy: 34mpg

CO2: 189g/km

Rivals: Jag F-Pace S, Merc-AMG GLC 43, Porsche Macan GTS

Out: Now

Other observations. Interior? Lush. Of course it is, it’s an Audi. It’s quiet and refined and you get two digital driver’s screens with 3D mapping, sliding rear bench, head-up display, optional 19-speaker Bang & Olufsen sound system and more safety cameras than Maplin’s.

According to the number crunchers, the SQ5 is also cheaper to run than Jag, Merc and Porsche rivals – and second only to the Macan GTS for keeping its value. But all of that is probably irrelevant if you can afford £51,000 in the first place.