The style of the beer in the bottle is the same, an all-malt pilsner more in line with Czech and European styles rather than the Americanized version that often includes corn or rice in the brewing process.

The style of the label on the outside is new. The brewery had intended to brink back Packerland Pilsner in time for the first Packers Thursday night game but wanted to make sure the label design, which mimics a football field, wasn't going to raise infringement flags from the Packers or NFL.

Hinterland showed the label to the Packers who then ran it past NFL officials for review, which delayed the launch. Tressler says it was worth the wait to avoid having to pull it from the market midway into its production run due to copyright issues.

"We wanted it (the label design) to scream Green Bay," said Tressler. "We went to Packers and NFL to ask if they'd be cool with it and they were."

Craft beer devotees may need to spend the first week or two, scouting locations for the beer if customer demand matches the response Tressler has gotten from retailers.

"In some ways, we weren't really sure what the reaction would be, every retailer went crazy for it," said Tressler. "Hopefully, the public loves it."

This particular pilsner style will have a stronger flavor profile than typical American versions of the beer but not nearly the bite of an India pale ale.

"We think it's a good beer. It kind of crosses all the lines, even if you love craft beer or Miller Lite."

Packaged in six-packs of 12-ounce bottles, the suggested price is $7.99 and — as production ramps up — will be available at most locations where other Hinterland beer is sold.