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ITV Report

24 January 2013 at 11:19am

The launch of the most expensive Range Rover to date

At over £100,000 this is the company's most expensive luxury Range Rover Photo:

Jaguar Land Rover launches its new Range Rover today - the company's most expensive luxury Range Rover at over £100,000. And it's confirmed it's looking at bringing out smaller models to move it into the mass car production market.

Jeremy Hicks, the managing director for Jaguar Land Rover UK said the new Range Rover is "so important" to the future of the company because it defines rest of the firm's models.

Some dealers have already sold their allocation for the next 12 months

The new Range Rover is made at Jaguar Land Rover's plant at Lode Lane in Solihull. The company recently announced it's going to take on 800 more people there and it's thought more jobs may be announced in the next 12 months to build more cars as demand increases.

Some dealers have already sold their allocation for the next 12 months.

It's the first SUV in the world which is made completely from aluminium, which the company says makes it lighter and more fuel efficient

It's made from aluminium. It's the first SUV in the world which is made completely from aluminium, which the company says makes it lighter and more fuel efficient. This, it hopes, will drive sales of the car.

Jaguar Land Rover has been developing the technology to build all aluminium cars over several years since Indian owner Tata bought the company and agreed to invest £5 billion. Aluminium is so important to Jaguar Land Rover that it's signed a deal with the Saudi government to look at the possibility of building a plant to make aluminium parts and bodies.

Jaguar Land Rover's plant at Solihull is working nearly at full capacity.

The firm will bring out eight new or redesigned models this year including the new F Type, and it's thought a Range Rover sport in the spring.

And the company confirmed that it's looking to bring out smaller Jaguars or Land Rover models to move more in the mass car production market.