Digital Creative Head (Digital Experiences)

Summary

Salary:

£Competitive

Team:

Creative

Location:

Malmesbury - United Kingdom

Description

We need a Digital Creative Head within the Digital Experience Team to lead a cross-functional team
of UX and UI designers, delivering exceptional native experiences across our Owner programmes and
our Dyson Link App to execute fully integrated, impact-full and effective campaigns across all media.
Supporting both strategic, and tactical business initiatives and setting the direction and standard for our
campaigns globally.

Owner Engagement is not about hard-sell for quick profit. It’s about creating a unique and long-term
experience, that is delightfully simplified; everything made easier. Relating back to one purpose: making
owners happy.

You’ll play a key role ensuring the successful roll out and ongoing optimisation of our global OE
programme and App development. Putting our Owners at the heart of the Dyson business and
establishing a data-driven operating model across all Dyson categories.

Reporting to the Creative Director, you’ll drive the design strategy for our unique Owner propositions
that connect our brand and products with our owners through our website, app, email and other digital
channels. Communicating our mantra of first / better / only, setting us apart from the competition. Working closely with the Creative Head of Digital Experience for Direct you’ll ensure the end-to-end
consideration of core journeys across all digital channels to deliver a single Dyson experience for our
owners.

You’ll have a passion for continuous improvement and be a strategic thinker with the ability to analyse
data and look for news ways enhance and optimise. Using a ‘test and learn’ approach to incorporate
new learnings into growing and enhancing our owner experience.

Accountabilities

Drive the creative direction set out for the core programmes across our digital and direct channels,
ensuring all strategic and tactical creative thinking is aligned and every journey considered end-to-end

Oversee the creative design strategy for IA, flows, creative and UX exploration and decisions for new
features and enhancements to owner experiences

Interrogate and interpret creative briefs to establish solid foundations for all of your work and ensure
the delivery of all OE & Connected creative work

Understand and interpret data and insight to drive new ideas for optimisation and continuous
improvement across all digital channels

Develop an in-depth understanding of the commercial objectives and the part that these play in wider
business goals

Build a full understanding of our various markets around the world, their cultural nuances and
consumer trends and habits. Forge strong relationships with our local market colleagues and make
every effort to understand their commercial objectives and priorities. Establish what this means in terms
of versioning through all executions

Arrange and lead review sessions with your team to ensure that work stays on the rails, is creatively
excellent and answers the brief. Identify when work is ready for review with the Digital Experience
Creative Director and Head of UX

Work closely with senior key stakeholders to manage expectations and keep then engaged and aware
of key decisions at every stage

Close collaboration with the Digital Experience Creative Director, Head of UX, RDD and Category
leads to deliver consistent, relevant experiences

Have a thorough and constantly up-to-date knowledge of our competitors and their activity and use
this knowledge to ensure that Dyson campaigns cut through the noise and stand us apart

Be proactive and innovative in your thinking. Look out to the wider world for inspiration, think laterally
and be unafraid to challenge convention and push boundaries

Create systematic, concise and inspirational go-to-market ‘kits’ that set out all creative executions as an
effective and efficient whole. These should include clear instruction and do’s and don’ts for all markets
to follow

Work with the integrated campaign creative teams to ensure the vision and strategy for the app, is
considered and an integrated element in comms and campaign development.

Guardianship of brand expression and the proper use of visual identity in all our comms

Quality check and control the work being presented upwards to the Digital Experience Creative
Director. Work needs to be thoroughly explored, considered, supported by clear rationale and well setup
for a positive outcome

Lead and guide group brainstorming sessions to establish the big idea and the creative direction. Then
shepherd the development process to ensure cohesion across all digital channels

Day-to-day line management of a creative team, taking responsibility for their career development and
regular performance reviews

Development of the creative team. Including responsibility for weighting of skills and levels,
training and development opportunities, and talent scouting for new hires.

Skills

You have an inherent understanding of how digital creative connects to other media channels and forms a
joined-up, compelling customer experience. You have 8+ years experience of working as part of a wider
team to deliver UI for apps and other digital channels, all of which is demonstrable through an excellent
portfolio of past work for leading or interesting brands.

You have an exceptional understanding of how we can drive brand engagement and loyalty using the
most relevant and effective digital channels. With in-depth knowledge and experience of designing for
native apps and responsive digital content and developing data drive multivariate test strategies to optimise
activities in order to make our owners happy.
You have an eye for detail, and layout and typography matter as much to you as they would a print
designer.

You understand information architecture and can demonstrate user interface design skills. A true
‘visual’ communicator, you’re excited by all things art and design and you find inspiration from a wide range
of sources, utilising found images, mocked-up imagery and film, and mood boards to support your thinking
and add weight to your ideas.

The other side of you is something of a digital obsessive and you have your finger on the pulse of
the digital world – latest thinking and ideas, award winning creative, trends and advancements.
You’ll bring this knowledge to bear by looking for opportunities to expand Dyson’s thinking with
regards to our digital output.

Did you know?

At Dyson HQ in Malmesbury we’ve got an English Electric Lightning, an early British supersonic fighter jet, hanging from the ceiling of our canteen. Pilots have described flying it like “being saddled to a skyrocket.”