Next Steps for Native Ads: Get Scalable and Visible

What’s next for native ads? They should be clearly-marked as ads and available in publisher-defined formats, according to the co-founder of mobile ad agency Celtra.

Matevž Klanjšek, also chief product officer of the company, told CMSWire that any non-standard mobile ad formats, such as native ads, are “performing better than standard.” His assessment is based on his agency’s just-released quarterly Mobile Rich Media Ads Performance Report (registration required), which has been regularly issued over the past two years.