"It's about more than just money!"

Is It Time to Step Up Your Digital Marketing?

In a 2019 poll, 28% of Americans said they are now online “almost constantly,” up from 21% in 2015.1

Consequently, digital marketing is a cost-effective way to reach a larger audience of potential customers. Here’s how you can put your company’s best foot forward.

Put Your Website to Work

Your company website is not just the public face of your business. Ideally, it’s also the hub of your digital marketing program. To accomplish this, it doesn’t need to be elaborate, but it should be attractive, functional, and mobile-friendly. Otherwise, potential customers may keep scrolling until they find a competing site that they can view and navigate more conveniently.

Creating local business listings in online directories could make your website more visible on search engines. You can do this manually or use a service designed to ease the process and improve results.

It’s also important to take advantage of useful analytics tools that collect, report, measure, and analyze data on website visits, page views, bounce rates, search terms, and more. This information can provide insight on prospective customers and help gauge the effectiveness of marketing efforts. The data is often presented on a dashboard with tables or charts, which makes it easier to understand the numbers and track trends.

Use Social Media Wisely

Social media can help you build relationships with your existing customers and widen your exposure in the marketplace. Established platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest are all household names. Facebook still has the most traffic, but Instagram and Snapchat have become popular with young adults (ages 18 to 29).2 Another platform may be a better match for your industry or customer base.

Joining social media sites may be free, but buying ads can be costly. Moreover, managing one or more profiles demands a significant amount of time and effort.

Try to share helpful information and avoid posting negative or controversial content. A contest that gives users a chance to win a prize, or a generous coupon, may be all you need to attract a following.

Sharing photos and video has also become essential, largely because your followers are more likely to notice and respond to your posts and, best case, pass them along to their own social networks.

Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA.

This communication is strictly intended for individuals residing in the states of Arkansas, Colorado and Texas. No offers may be made or accepted from any resident outside the specific states referenced.

PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of the web sites provided here, you are leaving this web site. We make no representation as to the completeness or accuracy of information provided at these web sites. Nor is the company liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third-party technologies, web sites, information and programs made available through this web site. When you access one of these web sites, you are leaving our web site and assume total responsibility and risk for your use of the web sites you are linking to.