Early success for Born Licensing and JoyPixels sees emoji icons sweep tranche of new ad campaigns

Born Licensing and JoyPixels, the owner of over 2,800 emoji icons are celebrating the successful launch of a tranche of advertising campaigns featuring its cast of characters.

The campaigns have covered a broad range of categories including telecommunications, FMCG, financial services, reproductive health, child safety and retail.

The most recent campaign launch was with New Zealand telecommunications provider 2degrees who has incorporated JoyPixels emojis across its major advertising push which includes TV, online, social media, outdoor, in-store and other platforms.

Back in February JoyPixels emojis helped celebrate The BAFTA awards with British mobile network operator EE, who launched a chatbot featuring Shudu – the world’s first AI stylist. The campaign saw Shudu share snaps live from the red carpet with viewers via an online chatbot. To help connect with viewers, Shudu leveraged a selection of JoyPixels emojis in conversation.

Meanwhile, the British supermarket chain Morrison’s licensed JoyPixels emojis to celebrate World Book Day in March this year. The emoji designs were used to illustrate children’s book titles and the supporting copy encouraged their followers to guess them.

JoyPixels emojis have also been used in messaging from Police of Scotland, who aligned with child protection charity Stop It Now! in a campaign to protect children from online predators.

Other companies to license JoyPixels emojis in advertising campaigns include Monzo Bank, the restaurant app Just Eat and the German supermarket chain Edeka.

Rick Moby, founder of JoyPixels, commented: “We’re thrilled to see our emoji range licensed across such a broad range of advertising campaigns, which shows just how versatile our portfolio can be.

“We’re dedicated to providing maximum joy through masterful design and we strive to create the most modern and unique, best in class designs for all of our licensees to use across their product.”

David Born, director of Born Licensing, added: “We work with advertising agencies on a daily basis and we know how important design quality is to them. I have no doubt that advertisers are choosing JoyPixels emojis because their designs are superior to other options on the market.”

Other major companies to license JoyPixels include Kellogg’s, TikTok, PlayStation, T-Mobile, Intel, Virgin and Bloomberg.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews.
Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys.
You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780
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