Author Archives: Business First Family

Times are changing and so are consumers. People are not fully satisfied with brick-and-mortar stores these days. The marriage of retail and digital is far from a new technology for marketing, but the customer of today is expecting a completely integrated experience regardless of what channel they use to engage with a brand. And that’s how omnichannel marketing came into ... Read More »

When you’re running a small business, it can be challenging to make a big profit (or even a reasonable profit, for that matter). There’s typically a lot of overhead, especially in service industry businesses like HVAC. You’ve got a fleet of technicians to manage, tons of tools and operational expenses, and a seemingly inconsistent lead flow. These are just some ... Read More »

Running a business can be expensive, especially when you factor in all of the operating costs. However, a few small changes can help to minimize the expenses so that your business can thrive. Consider using some of the tips below to cut your business operating costs. Outsource Time-Consuming Tasks Which tasks are the most lengthy, frustrating, or expensive for you ... Read More »

Online shopping is a great option for consumers. It’s convenient, prices are easy to compare, and you don’t even have to leave your home. Entrepreneurs today are investing in their own online companies, but there is a lot of competition out there. After all, the internet allows entrepreneurs in America to do business in London and vice versa. Here are ... Read More »

Disruptive technologies like chatbots and AI are changing the game for millions of sales reps around the globe. Industry pundits have predicted that over 1 million sales jobs will vanish by 2020. And while there are some important nuances to a statement as bold as that, it’s an undeniable fact that selling in today’s tech climate brings a whole new ... Read More »

Every small business owner should be familiar with the five different account types that are used to record and monitor business activities. If you are currently using t-accounts to track your business finances, pay attention to these essential small business accounts. These five accounts are essential for every company and contribute to the three key financial statements: income statement, balance ... Read More »

When most people think about business, they think about innovation, capital, and profits. But, the only way to grow a business is through what is marketing today. Until recently, no one paid much attention to social media. It often looks like a joke and a waste of money until you come across the figures of the millionaires who have emerged ... Read More »

What is refinancing? It’s when a borrower takes on a new loan to pay off an original loan. Typically, refinancing a loan will get the borrower a lower rate. When a home owner has a mortgage, they might want to refinance the loan to save on expenses. When the homeowner pays lower interest, they can save a significant amount of ... Read More »

The rise in online trade has been evident in recent years, and all companies are focusing their efforts on enhancing the experience of their customers. However, to achieve this, it’s crucial to keep up with trends for sales growth. The following are e-commerce trends every business should keep up with. Influencer Marketing Social media influencers can be a useful marketing ... Read More »

Both well-established companies and individuals are consumers for customized apparel businesses. Since the audience is so vast in this line of work, entrepreneurs like yourself can profit from starting a customized apparel business. Many entrepreneurs refrain from doing so because of the cost associated with starting a clothing company. They assume that they need to rent out an office and ... Read More »