Google is getting in the Halloween spirit with a first-of-its-kind Google Doodle that’s both interactive and competitive. The Great Ghoul Duel Up to eight people can compete in a multiplayer, interactive Google Doodle. Users can either host a game and invite people they know, or get matched up in a game with randomized players around…

2018 has been a year of significant change, both in the online and offline world. While legislation such as the GDPR and Article 11 and 13 of the “Directive on Copyright in the Digital Single Market” kicked EU marketeers back into gear (in terms of data and copyright protection), Google confirmed three core algorithm updates…

Your focus keyphrase is the keyword you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus…