IKEA

IKEA

During the development stage of the IKEA catalogues of 2016 and 2017, ICON Brands was engaged to evaluate, analyse, and develop the content of the world’s largest printed catalogue in a number of workshops. How can the IKEA catalogue be made more relevant to its target group in a contemporary world that is constantly evolving and changing? The result is a 2017 IKEA catalogue that takes great strides towards storytelling and is based on a series of articles. The IKEA catalogue is printed in 211 million copies in 34 languages and distributed in 48 countries.

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Selected work

ICON Brands

At ICON Brands, we have helped some of Sweden’s most successful companies to communicate their message. Some people call it content marketing. Others call it advertising. Or strategic marketing PR. We don’t care what you call it, as long as it inspires, engages and builds loyalty. As long as it is long term, values-driven and passionate.