The 30 magic marketing words you should be using

Language is a powerful tool — it enables you to connect with audiences and spur them to take action. For email marketers, the importance of using the “right” words cannot be overstated. Which word or phrase will click with your subscribers and nudge them to open emails, click to visit your website or make a purchase?

Many words have the ability to motivate. The trick is determining which ones work for your business and your particular situation. A word or phrase that performs well in one campaign may not be the best option for your next campaign. Trial and error, and of course A/B testing, can help you narrow down which words connect with your audience.

To get you started, try some of the following “magic marketing words” in your next email or social post. (Don’t hesitate to use them on your print marketing and your website too.)

You: Write as if you were speaking directly to the customer. Make it about the reader, not about yourself.

Because: Give customers a compelling reason to take action.

Free: Don’t underestimate the appeal of “free.”

Value: Highlight the value that customers receive for their money. “Cost” or “price” imply losing something – in this case, money.

Guaranteed: Make readers feel they have everything to gain and nothing to lose.

Amazing/incredible: Customers respond to something out of the ordinary. But be careful not to overuse these terms, or they lose their power.

Easy: Let subscribers know how much easier life will be with your product or service, and then make it simple for them to take the next step in the purchasing process.

Discover: Imply there is something new and unknown to the customer, something that offers distinct benefits and gives them an edge.

Act now: Motivate an immediate response with a limited-time offer.

Everything included/everything you need: Establish that your product or service is all your customers will have to buy in order to achieve their goal.

Never: Use this to point out a “negative benefit,” such as “never worry again,” or “never overpay again.”

New: Like “free,” “new” has the ability to make people sit up and take notice.

Save: The best, clearest word to showcase monetary or time savings.

Proven: Remind customers that your product, service or business is tried and true.

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