Quenzel, partner at full-service advertising agency Quenzel & Associates Inc., was on WINK-TV to discuss trends in Super Bowl advertising and marketing, with one of those trends being the use of bears in commercials. And on Monday, he will discuss the most popular and effective commercials.

And he said what’s popular and what’s effective are two different things. For an ad to be effective it needs to raise the brand’s top of mind awareness by being memorable, communicate the brand’s key personality traits, highlight the brand’s unique competitive differences and establish its relevance to the brand’s core target audience.

So what’s Quenzel’s favorite Super Bowl commercial? He said it was the Budweiser commercial that aired after Sept. 11. It had the famous Clydesdale horses kneeling in front of the Statue of Liberty.