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These stats – which change by the second – were current at the moment that I looked them up. That was throughout the day on July 11, 2012. The impetus for this was simple; I wondered how IndyCar stacked up against other major sports properties with Facebook and Twitter. It is interesting to me that the ‘scores’ reflect, in my opinion, a combination of corporate strategy, the popularity of the sport, and the engagement by the sports’ most popular athletes. The order is for the most part different from Facebook to Twitter – except for the current Champ with both… the NBA.

So…. what does it all mean? To fans? To corporate sponsors? To the media?