Profile: Prudential

Prudential was a participant or observer in the following events:

Muhammad Naeem Noor Khan interrogated. [Source: BBC's "The New Al-Qaeda."]Muhammad Naeem Noor Khan, a young Pakistani, is arrested in Lahore after six weeks of surveillance by Pakistani authorities in conjunction with US intelligence agencies. The US and Pakistanis learned of Noor Khan after arresting another al-Qaeda suspect, Musaad Aruchi, a month before (see June 12, 2004), and they had been tracking him since then. Noor Khan is taken to a high-security prison by Pakistani authorities, who resisted pressure from the CIA to let them completely handle the operation. [Guardian, 8/8/2004] American intelligence agents find what they later call a “treasure trove” of information in Noor Khan’s computers and documents. [CNN, 8/2/2004] Khan is a communications hub of sorts for al-Qaeda. He is in frequent contact with dozens of other al-Qaeda terrorists around the world and passing messages back and forth from more senior al-Qaeda operatives. Former National Security Council official Gideon Rose will later say, “It is obviously a very serious victory. It is obvious that there is a real find here.” [Guardian, 8/8/2004] Khan, who speaks fluent English, is not just a center for expediting clandestine communications between al-Qaeda leaders and their underlings, but also handles and collates documents, reports, maps, and other information, and sometimes performs his own intelligence-gathering, usually on trips to Britain. [MSNBC, 8/8/2004] Khan’s computer contains detailed surveillance information about five US buildings—the Stock Exchange and Citigroup’s headquarters in New York City, the Prudential building in Newark, and the International Monetary Fund and World Bank headquarters in Washington—all possible targets for future al-Qaeda attacks, though the information is all from 2000 and 2001. Other sites in New York City and San Francisco are mentioned, and meticulous information about London’s Heathrow Airport is also found. Pakistani intelligence officials believe that the information indicates a “present” threat, and so inform their US counterparts. Later in the month, the Pakistanis convince Khan to “turn,” or become a double agent. Khan will subsequently send e-mails to dozens of operatives all requesting that they contact him immediately (see July 24-25, 2004). [Guardian, 8/8/2004]

Premiere Radio Networks logo. [Source: Premiere Radio Networks]Premiere Radio Networks, the company that distributes radio shows by an array of right-wing hosts, including Rush Limbaugh, announces that 98 out of 350 advertisers, including a number of major corporations, have requested that their ads only appear on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).” The Premiere email says, “Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.” Limbaugh vilified law student Sandra Fluke for three days on his radio show (see February 29, 2012, March 1, 2012, and March 2, 2012), and though he issued an apology on his Web site (see March 3, 2012), advertisers have dropped their sponsorship of his show in increasingly large numbers (see March 2, 2012 and After) following a widespread outcry of anger against Limbaugh’s rhetoric. Now, large advertisers such as Ford, General Motors, Toyota, Allstate, Geico, Prudential, State Farm, McDonald’s, and Subway Restaurants have asked that their advertising be removed from Premiere’s right-wing talk shows. Industry insider Valerie Geller tells a reporter: “I have talked with several reps who report that they’re having conversations with their clients, who are asking not to be associated with specifically polarizing controversial hosts, particularly if those hosts are ‘mean-spirited.’ While most products and services offered on these shows have strong competitors, and enjoy purchasing the exposure that many of these shows and hosts can offer, they do not wish to be ‘tarred’ with the brush of anger, or endure customer anger, or, worse, product boycotts.” For nearly two decades, Limbaugh has been at the forefront of the movement that insisted conservative talk shows on radio and television must counterbalance what he and others have termed the “liberal bias” of the mainstream media (see Summer 1970, October 7, 1996, October 9, 2002, October 8, 2003, December 2004, December 14, 2005, December 19-20, 2005, December 21, 2005, May 2008, October 23-24, 2008, February 24, 2009, and August 11, 2009). After cable television and Internet access fragmented the market, “niche” audiences such as Limbaugh’s have provided the most reliable listenership and viewers, and the highest comparative ratings. However, the demographics are changing for right-wing talk. Limbaugh, Levin, Savage, Hannity, and others generally rate best among aging white males, a demographic that is less profitable than it used to be. Now, the prize advertising demographic is women aged 24 to 55, a demographic that has been leaving the right-wing talkers in steadily increasing numbers, and now makes up the forefront of the angry pushback against Limbaugh over his public savaging of a young female law student over a political disagreement. Some, including Limbaugh’s brother, right-wing talk show host David Limbaugh, have complained of a “left-wing jihad” against conservative radio hosts. However, as reporter John Avlon writes: “[T]he irony is that the same market forces that right-wing talk-radio hosts champion are helping to seal their fate. Advertisers are abandoning the shows because they no longer want to be associated with the hyperpartisan—and occasionally hateful—rhetoric. They are finally drawing a line because consumers are starting to take a stand.” Moreover, the advent of social media has made the response time for protesters and angry consumers almost immediate. Geller says: “In the past, a letter, petition, or phone campaign took a few days to put together and longer to execute. But now customers [listeners] can instantly rally using Facebook, Twitter, and instant messaging to make their displeasure with a client, product, or service known immediately. These movements can happen fast.” Avlon concludes: “When big money starts shifting, it is a sign of a deeper tide that is difficult to undo, even if you are an industry icon like Rush Limbaugh. It is a sign that the times are changing. Let’s hope that what emerges is an evolution of the industry, away from stupid, predictable, and sometimes hateful hyperpartisanship and toward something a little smarter and more civil.” [Radio-Info.com, 3/9/2012; Daily Beast, 3/10/2012]

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