Business 2 Community – Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

by techmarketllc on June 23, 2014

June 23, 2014

By Pam Dyer

Want to get the most out of your social media marketing activities?

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:

Facebook

Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos to drive engagement.

Example: Starbucks posts photos to Facebook from Instagram, and many of the brand’s photos are taken by customers — not the company.

Twitter

Implement Twitter cards so that any tweets of your content include applicable visual media.

Example: Huffington Post includes an image with each tweet and customizes the title tag. You can take this further by attributing content to creators, customizing the snippet, and using images up to 560 x 750 px.