What:

Imagine your customer experience in the year 2020. How will social and technological trends transform the experience? There are no limiting factors. Imagine how you will engage your customers in 2020, and write the story.

Why:

It's fun to stretch your imagination. You'll be wrong (inevitable), and that's okay. But looking far out sometimes sparks an idea that you can reel in to the present day. You are officially a visionary!