Tag: search google coil

Earlier today, I out-sourced to Danny Sullivan a review of the new search engine, Cuil.com. In a comment on that post, Bob Sacks (BoSacks) observed that he uses an ego search to decide if a search engine is any good. That makes sense to me. If I want to find out about someone, chances are the first thing I do is Google them. So I did as Bob suggested and ego-googled “Rex Hammock” — and this is what I got on the first search engine results page (SERP):

Pretty good job, Google, except perhaps, I’d kick that Dave photo to page 2 or 3. From that SERP, you can one-click to about anything you’d ever want to know about me — and way more.

Compare that to the results you’ll get on Cuil.com:

My Jaiku account — that I forgot I had Several links to Techmeme posts that are two years old A 2004 interview Steve Ruble posted on his old blog Some posts on Dave Winer’s & Nick Bradbury’s blogs Some other even more random links

Bottomline: Cuil is not going to be a go-to source for people who want to find information about other people — or themselves.

Later: I just saw that Chris Brogan did the same thing with his name and discovered the same results. Says Chris, “Call me egotistical, but if you can’t find yourself in a search engine after a decade of littering the web with your presence, I’m thinking it’s not much of a search engine.” Okay, you’re egotistical. And you’re right.

Launched in August, 2000, RexBlog.com is the personal blog of Rex Hammock, founder/ceo of Hammock Inc., a customer media and marketing services company founded in 1991 in Nashville. Rex is also founder/helper-in-chief of SmallBusiness.com.(...)