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World Premiere“Gears of War 3” Campaign Trailer on 28 May Ignites the Countdown to the Biggest Blockbuster of 2011

Marcus Fenix and the Locust Horde invade TVs around the globe through a new trailer airing during the NBA Playoffs in the US and the Champions League Final in Europe

London— 20 May, 2011— Assemble your squad and brace yourself for a stunning look at the most anticipated blockbuster of the year, as a new trailer for“Gears of War 3” premieres next Saturday, 28 May during two of the world’s biggest sporting events of the month.

This action-packed trailer offers a riveting look at the epic-scale campaign in the“Gears of War” trilogy finale, and debuts on 28 May during the Champions League Final Match at approximately 9:45 p.m BST around the world, and during Game 6 of the NBA Playoffs on TNT in the U.S.

Laced with explosive new gameplay, the pulse-pounding trailer offers a gripping preview of the enthralling cinematic story in“Gears of War 3,” as Marcus Fenix and his brothers-in-arms wage a desperate two-front war against the Locust and Lambent menace to save humanity.

The spectacular conclusion to one of the most celebrated sagas in video games,“Gears of War 3” has already surpassed one million pre-orders worldwide, making it the fastest pre-selling Xbox exclusive in the history of the platform. As further testament to the immense anticipation surrounding the game, more than one million players participated in the“Gears of War 3” multiplayer beta this spring, helping refine and polish the hotly anticipated juggernaut.

Developed by acclaimed studio Epic Games,“Gears of War 3” launches worldwide on 20 September 2011, and is available for pre-order today in three distinct editions– Standard (?49.99), Limited (?59.99) and Epic (?99.99). For additional details on the game, please visit gearsofwar.xbox.com.

-ENDS -

EDITOR’S NOTE: This trailer must be hosted behind a BBFC compliant age-gate with NO EXCEPTIONS.

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