Wie wrightlabs das erste logo design Abenteuer antrat

Firmenname

Überblick

143Company is a general company with the ultimate goal of helping the world and making the world a better place.

143Company will initially offer different technology products. Some will be web based, some will be mobile apps and possibly other types of technologies. Some products may be pay, some will be free.

See also, 143company.com

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The 143Company logo should be clean,simple and for a wide audience. The logo should be designed for a shopping audience with as big and as general of an appeal as Walmart, Amazon,
Target and other major brand names related to general (all categories) retail shopping. (look at there logos to see what I mean by simple and clean).
Also a simple web 2.0 look is good. (See the ad.ly logo)

The target audience would be those who shop at retail stores online. In many cases this audience would be female, I'd like the logo to appear neutral in gender but appeal to females. In other worlds, the logo shouldn't look masculine or feminine but it must appeal to females.

Anforderungen

The logo package should include color and black & white versions. Also the source vector graphic file so I can resize the logo and render it in different graphics for different purposes.

The prominent feature of the logo should be “143” with the words “Company”, “Network”, “Co” and “Net” (and possibly others) easily interchanged with each other and attached to it.

The logo will be initially used to represent 143company.com and related sites (143co.com, and 143network.com and others in the future).

As you may know, 143 stands for “I love you”. But the logo should not be themed with love or hearts. If a heart can be inconspicuously or creatively hidden in the logo that is fine but it should not be a prominent feature. A logo having or not having a heart will not be a determining factor for it winning.

Again the prominent part of the logo should be the number “143” or the numbers “1”, “4” and “3” creatively placed in that order.

Update: 12/17/2010
- From seeing the current entries, I'm leaning toward a "143" with "company" on the below it bottom, but I'd also like to have two versions of the logo with the exact same font but with company on the side like "143Company".
- I think gradients/fades inside the fill of the logo is not going to work.
- The source vector graphic file so I can resize the logo and render it in different graphics for different purposes.