When you hear this, you know your communications is making a difference:

"Tell Us More"

"I HADN'T THOUGHT OF THAT"

"That's a good point"

A New summa Partnership

To find a simpler way to make a complex point. To change the way people think about a new policy idea. To open what seem like closed minds. To make momentum happen.

Summa Strategies has for years been known as one of Canada's leading government relations firms. A new partnership with Bruce Anderson adds communications counsel to the services available to public affairs clients.

WhaT's On offer

Consulting

Communications ideas based on a deep understanding of public policy, politics and public opinion.

PLANNING

Planning your communications initiative from a simple speech to a major campaign, assembling all the necessary tools

Counsel

An outside view you can trust, a second opinion, and when necessary, a change maker.

A bit about Bruce

Bruce Anderson has been one of the country's leading pollsters and communications counsellors for decades. A widely read and respected commentator on national public affairs, Anderson has served as CEO of Decima Research, is Chairman of Abacus Data. He has held senior roles in Hill and Knowlton and National Public Relations. He serves many blue chip corporations and national associations. Mr. Anderson restricts his practice to communications advice, and research through Abacus Data. Clients who need lobbying support should consider Summa Strategies professionals.

THE TEAM

Bruce Anderson, Chairman

Bruce has been one of Canada's premier public affairs consultants and commentators for decades. He has been a pollster since 1983 and has twice served as CEO of Decima Research. He is a founding partner of i2 Ideas and Issues Campaigns, a boutique that is the market leader in creative and media targeting services to clients in the public affairs marketplace. In addition, Bruce has been a columnist with the Globe and Mail for several years, and is formerly a regular member of the country’s most watched political panel on CBC’s flagship news program, The National. He is currently Chairman of Abacus Data, and Chairman of Summa Communications.

Jim Armour, Vice President

Jim is a seasoned communications professional with over 25 years of experience in the industry. He developed strategy, designed campaigns and handled the day-to-day communications requirements for two leaders of the opposition. After leaving Parliament Hill, Jim served as Director of Communications and Marketing for the Canadian Medical Association. He also worked for Hawk Communications, one of Atlantic Canada’s leading advertising companies. Jim is accredited (APR) by the Canadian Public Relations Society and is recognized as a Communications and Advertising Accredited Professional (CAAP) by the Institute of Communication Agencies. Jim is currently a vice president and partner at Summa Strategies.

Louis-Alexandre Lanthier, Senior Advisor

During his time as Executive Assistant for the Member of Parliament for Papineau – the Right Honourable Justin Trudeau, Alex was responsible for all communications strategy. He also acted as media liaison and spokesperson (in both official languages). Since joining Summa he added to his experience by working with economic and health clients on their communications needs, acting as MC for their conferences and dealing with crisis management. Alex is also a regular political commentator in local Ottawa media and appears as a panelist with RDI current affairs show 24/60 and CPAC.

Lindsay Doyle, Consultant

Lindsay specializes in media operations, training and public relations. She has acted as press secretary for a variety of clients including a global defence conference as well as managed media facilities and operations for elements of the G-8 and G-20 Summits in her previous career. She is also a political commentator, having appeared on CTV’s Power Play, CBC’s Power and Politics, CPAC’s PrimeTime Politics and Global’s The West Block.

Shay Purdy, Consultant

Shay is an event-planning expert with experience in both the public and private sector. He has handled logistics and operations for a major national political party. He has also designed and implemented event plans for large corporations, industry associations and not-for-profits. Shay regularly appears as a political commentator on radio and television, including CTV’s Power Play and PrimeTime Politics on CPAC.

Kate Harrison, Consultant

Kate's expertise is in digital communications, helping clients develop content for social media and providing advice on digital strategy. She has provided communications, social media and community management support for candidates duringelection campaigns, and advises clients on online advocacy strategies that get noticed. She is a Communications graduate from the University of Ottawa and is completing a Graduate Certificate in Social Media from Algonquin College.