Smarter mobile broadband

Ericsson ConsumerLab has conducted research to determine whether smarter traffic management and charging of mobile internet could improve the consumer experience, at the same time as securing operator revenue.

The research was conducted in four countries: the US, the UK, Indonesia and Brazil, and focused exclusively on internet usage via mobile phones.

The report found that the most important reasons for a mobile internet user to choose a specific plan included: network quality and coverage, data service pricing and how easy it is to understand the data plan. With around 40-45 percent saying they would use internet on their mobile phones more if they had access to better speeds.