Google SEO marketers are responsible to design, develop and promote high quality websites. Apart from that, they are tasked with a number of responsibilities, depending on the company and industry they are working in. Google SEO marketers, whether they are working as freelancers or within a marketing firm, should have the following skills up their sleeve:

Website analysis – It is fundamental for the company website to meet the latest standards for search engine optimization to achieve success in any SEO marketing campaign. Keywords, backlinks, formatting and content are some of the few important areas that should be considered by a Google SEO marketer as he analyzes, redesigns and rebuilds a website.

Keyword optimization – Researching keywords and organically introducing them into a website is essential to a SEO optimized page.

Content generation – The keywords are important, but the textual, informational, and graphical content that make up the page must also be produced by the Google SEO marketer.

Search engine parameters– Perhaps the most important job, maintaining an up-to-date understanding of what Google is using as criteria for SERP informs all of the design choices a Google SEO marketer makes.

Information technology skills – A seasoned Google SEO marketer should possess a strong background in HTML, CSS, a number of programming languages and familiarity with a variety of operating systems and hardware platforms.

As the name suggests, a Google SEO marketer may focus on a specific part of search engine optimization. Some of the most important roles a Google SEO marketer may take on are:

Content writer– Many Google SEO marketers acquire this skill early in their careers, as it requires less technical knowledge than other SEO professional roles. The production of new and unique content is essential to raising a SERP, and may focus on producing short articles, web dialogue or other forms of online text.

Link builder – This is an SEO specialization that is growing in importance as more search engines have adopted backlinking as an important part of their search algorithms. Developing authentic backlinks to the client’s website from reputable websites can be complex and requires extensive expertise and critical human management skills.

Web researcher – The Internet is a complex, dynamic environment that requires constant analysis and evaluation. The research component of a Google SEO marketers’ responsibilities can easily grow into a full time job. They also provide valuable information about the latest SEO guidelines.