JR Motorsports co-owner and driver Dale Earnhardt Jr. was ranked 45th on
Bloomberg BusinessWeek's Power 100 list. A veteran of the NASCAR Sprint
Cup Series, Earnhardt Jr. started JR Motorsports in 2001 and has since
nurtured it into a wide-ranging, multi-service company that includes
racing, management, production, real estate, and a bar-and-restaurant
franchise. Danica Patrick, the five-year IndyCar racer who will compete
in a limited NASCAR Nationwide Series schedule for JR Motorsports in
2010-11, was ranked 88th. (See full list of Power 100.)

Bloomberg BusinessWeek determined its 100 most powerful athletes by
teaming with sports entertainment company CSE and Rick Horrow of Horrow
Sports Ventures. Determining factors included on-field metrics such as
performance and popularity and off-field metrics such as endorsement
income, public awareness, trustworthiness, appeal, and influence. (Read
methodology breakdown.)

"Having Dale Jr. and Danica both on BusinessWeek's Power 100 is a
testament to their connections with the fans and the American consumer,"
said Joe Mattes, JR Motorsports Vice President of Licensing and
Marketing. "Even when the economic climate isn't booming, these two give
us business opportunities solely off their influence and star power, and
they present unique advantages for corporate partners that you don't see
every day."

Both Earnhardt Jr. and Patrick appear regularly on lists that recognize
influence and marketability. Both have appeared on Forbes' esteemed
Celebrity Power 100 (Earnhardt Jr. in 2008 and Patrick in 2009).
Earnhardt Jr. has been a fixture on Harris Interactive's Top-10 Favorite
Athletes in America polling, appearing annually with names like LeBron
James, Derek Jeter, Michael Jordan and Peyton Manning. He ranked eighth
in 2009 to mark his sixth consecutive year on the list.

In a similar survey by Harris Interactive, America voted Patrick as one
of its top-10 favorite female sports stars for the fourth consecutive
year, voting her No. 3 in 2009. She was ranked No. 1 in 2008, the year
she became the first woman to win an IndyCar race.