THE CB BLOG IS SPONSORED BY

A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com

Saturday, October 13, 2007

PREMUTICO AND JACOBS LEAVE SAATCHI'S NEW YORK

Star Aussie expat creative Leo Premutico (left) and his partner Jan Jacobs (right) have departed Saatchi & Saatchi, New York, where they were joint executive CDs under chief creative officer Tony Granger. The pair helped Saatchi NYC win the Cannes Agency of the Year title this year, and the No 3 spot last year. Where they are off to next is a mystery, although one presumes it's to start their own shop. When contacted by CB, Premutico could not reveal their future plans as they were still contracted to Saatchi's until the end of October.Interestingly, Jan Jacobs formerly partnered David Nobay, when the two were Creative Directors at Bozell NY under Tony Granger. Nobay, who has just left the ECD gig at Saatchi & Saatchi Australia, has not revealed his next move, although many suspect he will announce a partnership with David Droga's DROGA5 later in the week. If Jacobs and Premutico are connected to the ever expanding Droga family, it would certainly make for the beginnings of a very powerful creative network.

I know they're all genuises but what has Droga5 actually done? If there was a gold lion for self promotion, they'd certainly be at the top of that leagues table but otherwise I'm not too sure. Having said that, I'm sure they're busily developing some new interactive PS4 compatible iPhone with Gmail interface that contributes to a reduction in China's output of greenhouse gasses. But in terms of that old-fashioned concept of real-world advertising, I don't reckon they've done much.

I know this isn't the time, nor the appropriate blogspace to comment, but may I be the first to congratulate both Singletons and leo Burnett for two of the most badly timed commercials in sport.

Singleton's World trip for rugby has been mysteriously absent from our screens after presumably assuming the Wallabies wouldn't choke during the World Cup, and Leo Burnett's 'amusing' anti-English spot showing a variety of gap toothed yokels leaving the country because they 'suck at sport' is still running - even after we're still beating teams 3-0 in the European Cup, got into the Rugby World Cup final and won the cricket.

I'm personally thinking of pissing off back to blighty, after all, that fucking Bundy rocket fuel tastes like petrol and makes Aussies want to fight the entire pub.

9:47 AM yes you are correct in saying the USA agencies have multiple ECD's in one agency. Leo & Jan never claimed they were running Saatchi's. I think it had to do with Granger stepping back and letting his ECDs do what he hired them for, whilst also doing what he does best. So in all fairness even though there are multiple ECDs in USA agencies Leo & Jan stood out as talented ECD's in that agency.