I’ve just finished reading a book by a well-known internet marketer whose advice about SEO in 2105 is – forget it. His argument, why put yourself at the mercy of Google’s whims when there are many other ways to market your business, where you have more control over the outcome.

During the last few years we’ve seen the “death” of just about everything in web marketing. Such claims are certainly good for a headline – and for selling various products or services to replace the thing that has just “died”.

There’s been more than enough written already about the supposed death of SEO and anyone who is following web marketing doesn’t need the same old arguments rehashed.

The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation.