Check out Audi’s latest sponsorship activation with their Barcelona Football Club. Called ‘Audi Mind Race’ it sees a huge projection mapped, physical slot car track powered by headsets tracking the brainwaves from Barcelona Football Club players minds!

The Audi Mind Race is a tech inspired challenge, which features miniature Audi R18 e-tron quattro cars which the players power via headsets, as the energy generated by the players’ brains transfers to the track, it powers the car. It also features a real time projection mapping animations that follow the cars around the track. Cool work from Fernando and the guys at DDB in Spain.