The fear of having to get up in the morning means they get straight into bed and don't have time to waste washing off the night's excess.

And a shocking one in three have gone as long as three days without washing or wiping their face or body at all.

Time constraints mean that despite knowing the importance of skin care and general hygiene, 57 per cent of UK women admit to opting for a quick freshen up with wipes before bed.

Despite this, of the 2,000 plus women surveyed, 92 per cent claim to understand the importance of a skin care regime and recognised that life-style factors such as lack of sleep (76 per cent) and dehydration (61 per cent) can impact on their skin.