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2015 Tourism Industry Road Shows

Join us April 20 to 29 at a location nearest you to discover the benefits of working together with Travel Alberta, Alberta Culture and Tourism and your local Destination Marketing Organization. Updates on Travel Alberta’s strategy and the Alberta Tourism Framework will be given.

This year's Road Shows provide valuable opportunities for industry to meet with Travel Alberta Team Members and receive updates on Travel Alberta's strategy and the Alberta Tourism Framework. This is also Travel Alberta's opportunity to learn about the exciting new tourism products available in your regions.

New this year: 10 minute (one-on-one) engagement appointments provide you with an opportunity to meet individually with representatives from Travel Alberta, Alberta Culture and Tourism and your Destination Marketing Organization. In addition, attendees are encouraged to bring their marketing materials of tourism experiences to share with Travel Alberta and other industry partners in the region.

Learn about:

How to develop tourism experiences

The importance of content marketing and social media

Coaching and Co-operative Marketing Investment program

Educational opportunities and events

Consumer insights

The new Alberta Tourism Information System (ATIS 2.0)

North American and International marketing opportunities

Product Development, Research and Tourism Services

We hope that you are able to invest your time to share what is new in Alberta’s tourism industry and discover how engaging with these organizations can help grow your tourism business.