Riverside and Williamsburg Landing Partner To Offer First of Its Kind Service to Virginians Who Want To Age In Place

"ChooseHome" will bring
benefits of a retirement community into a personal residence

NEWPORT NEWS, VA. –Riverside
Health System became the first provider of Community-Based Continuing Care
(CBCC) in Virginia in late 2012 and now, in partnership with Williamsburg
Landing, will offer its program –ChooseHome –to residents throughout Williamsburg and Newport News, as well as the Middle Peninsula region.

Also
known as life care at home, CBCC programs provide services and benefits to
independent older adults who wish to remain in their homes but want to have
access to a safety net of continuing care services as well as control over the
cost of long-term care.

"Our
vision is to help people age in a place of their choosing," said Bob Bryant,
Senior Vice President for Lifelong Health and Aging Related Services at
Riverside. "With ChooseHome, we're able to offer residents in our community the
ability to stay in their homes and still have access to the high quality
services and healthcare they need, while also protecting their finances.
Riverside is proud to be the first in Virginia to offer this program."

Recognizing
needs in the community, Virginia leaders adopted legislation in 2012 allowing
for the creation of CBCCs in the Commonwealth, adding them to the programs
regulated by the state through the Virginia Bureau of Insurance, the same
organization that oversees continuing care retirement communities (CCRCs).

ChooseHome
is offered to residents 60 and older, who currently live independently and want
to have a plan for what their future long-term care needs may be. The program
then partners with clients to offer the individualized support necessary to
remain living in one's own home safely and comfortably for as long as possible,
potentially for life.

The
program is not a house calls program where a physician visits residents in
their home, which Riverside does offer in select regions, but is one that helps
older adults plan for and coordinate their long-term care through their
relationship with a Personal Services Coordinator. The coordinators work with
members to identify their goals, develop strategies to achieve them, and then
orchestrate all the services that may be needed to support those goals.

The
partnership between Riverside and Williamsburg Landing allows ChooseHome to
draw from the vast array of quality services that both organizations already
offer to the community including: home care, in-home technology, and priority
access to facility-based care should the participant require a higher level of
care in the future, such as assisted living or 24-hour nursing care.

"Williamsburg
Landing is a well respected community and adheres to the same high standards
that we have at Riverside," said Jennifer Roberts, Director for the Riverside ChooseHome program.

The
partnership, she added, was a natural fit.

"Williamsburg
has one of the highest concentrations of seniors in Virginia," said Steve Montgomery, President and CEO of
Williamsburg Landing, on the benefits of the partnership with Riverside.

Together,
Montgomery said, Riverside and Williamsburg Landing can provide "greater access
to the program for the residents of Williamsburg. Our Board of Directors has
been assessing the growing numbers of seniors in Williamsburg and realized the
need for additional services to help older adults as they age in place. A joint
venture with Riverside to sponsor ChooseHome is the best solution to help the
seniors in the community."

Riverside
and Williamsburg Landing have long worked together to help older adults receive the best medical care in Williamsburg. For the past three and a half years,
Riverside has provided the physician services for Williamsburg Landing. "It has
been a strong relationship that works well for our residents," Montgomery said,
"and has provided a base for partnering for ChooseHome."

For more information about the ChooseHome
program, call 757.585.2654, email choosehome@rivhs.com or visit www.choosehome.com.