The Brave New World of Political Communications: Lessons from the Obama Campaigns (Public Event)

Mark Sump

Barack Obamas two presidential campaigns launched a new era of political communications, taking direct voter contact and mobilization of voters to levels never seen before. These innovative strategies created two historic victories and generated a 60-percent voter turnout rate for the first time in many decades. This spring, Dole Fellow Mark Sump delves into these political communication methods to reveal how they resulted in two Obama victories.