If an app is free, it means the customer is paying with his or her data. But it's estimated that only 2% of the data out there is actionable and insightful. Mining and creating value from data are now paramount to business models. Everything can be measured, but what are the most important things to measure? Let's find out.

The Dallas Morning Newsannounced it is discontinuing its paywall and creating a premium digital experience for subscribers. The paywall was instituted in the first quarter of 2011. Beginning Oct. 1, content from the Morning News will be accessible to everyone, free of charge.

The Morning News says it is listening to its subscribers and foregoing the paywall, offering readers the option to pay for their news in a premium digital experience environment. This new environment includes enhanced design and navigation, limited advertising, and access to unique subscriber benefits.

Current print and digital subscribers will have access to dallasnews.com/premium. For non-subscribers the premium digital experience subscription costs $2.99 per week.