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One of the most anticipated lenses in the past year, the Canon EF 100-400mm f/4.5-5.6L IS II is already being referred to as “the unicorn” of lenses by photographers everywhere. To find out why, check out these reviews: Bryan Carnathan: Many were referring to 2014 as the “Year of the Lens” and the Canon EF 100-400mm f/4.5-5.6L IS II […]

New inventory in our Lighting Department: The Joker Alpha 1600 (manufactured by K5600 inc) “At 1600W, the Alpha 1600s output is comparable to that of 6000W of traditional quartz fixture output. The Alpha 1600 uses a composite quartz reflector, which can withstand extreme heat and be placed directly beside the lamp. This enables the Alpha 1600 […]

Adorama Rentals takes pride in keeping up with the latest firmware updates available from every manufacturer we carry. So we’re proud to inform you that our entire stock of Red Camera Bodies have be updated to the latest firmware V5.2.41. Take a look at some of the changes you’ll find when you pick one of these […]

We now carry the new Astra™ 1×1 Bi-Color Litepanels. They are brighter and better in every way to the old 1x1s. They are cheaper to rent with a lower replacement cost. You also have the option of adding the DMX panel which allows the head to run even brighter. There are 4 kits available at ARC: […]

Join Adorama Pro on Wednesday, February 11th to see the launch of the highly anticipated CION™ from AJA Systems up close and personal. At the free event, an AJA product rep will take attendees through an in-depth product demo with time to get hands-on with the CION™ 4K/UltraHD and 2K/HD production camera. Click the image […]

Pick Up > Shoot ARRI proudly introduces AMIRA, a versatile documentary-style camera that combines exceptional image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. Ready to pick up and shoot straight out of the camera bag, AMIRA is hardy enough to take anywhere and features […]

ARC’s Lighting Department now carries Magic Gadets’ 6K Shadowmaker Flicker Box. The ultimate in light effects controllers. The 6k Shadowmaker is a flicker dimmer that uses a midi system to control 3x20A circuits. It has presets for TV flicker as well as firelight and continuous lightning. It requires three different lights for the system to operate and […]

A few first impressions of the New Sony A7II via Planet-Alpha: Build: The A7 II feels much better in the hand than the A7. I am fairly ham-fisted and the A7’s grip was a tad too small for my mitts. The A7 II’s more pronounced grip is a godsend. The A7 II is slightly heavier […]

We’re celebrating the Holidays with these great Rental Specials! Pick up ANYTIME on Tuesday, Dec 23rd and Return BEFORE 9:30 AM on Monday, Dec 29th OR Pick up ANYTIME on Tuesday, Dec 30th and Return BEFORE 9:30 AM on Monday, Jan 5th And get a SIX (6) DAY rental for the WEEKEND RATE! Place your order today. […]

Here’s another great tutorial by our friends at AdoramaTV where you can see step by step, how to balance a flash with natural ambient light to create a dramatic shot. Gavin Hoey, then walks you through Photoshop as he takes those already dramatic shot and adds simple effects to turn them into something truly incredible. […]