Which puts Blockbuster on the same delivery platform at Netflix, which also uses Samsung's equipment to sneak into your side room. But John Falcone at CNET is not impressed, mostly because he sees this new deal as nothing but an expansion of the original 2Wire delivery system that so far smells of fail:

Essentially, the Blockbuster OnDemand service will be an integrated version of the service found on the 2Wire MediaPoint Player. The problem: we ranked that video-on-demand set-top box dead last when compared to competitors such as Apple TV (iTunes, YouTube), Vudu, and Roku (Netflix and Amazon). So, while it's always cool to get a free feature added to your TV or Blu-ray player, we're a bit skeptical that Blockbuster OnDemand will be a big step-up for these Samsung products. Thankfully, the TVs and Blu-ray players on the list that we've already reviewed already have a lot more to offer.

Also skeptical: Kurt Scherf, an analyst with Parks Associates in Dallas, who tells the Los Angeles Times, "These products become like the kids' Christmas toys. They're fun for a couple of weeks, but because of the ability to get video-on-demand movies from so many other sources -- like the cable service, like Netflix -- they fade into the background."