Tag Archive: data

WPP’s Data Alliance and Crossix Solutions announced a U.S. partnership by which WPP operating companies can leverage the best-in-class suite of rich healthcare data and analytics solutions from Crossix for audience segmentation and insights, creative and media planning, campaign measurement and cross-channel optimization.

Driven by a shared commitment to innovation and the ability to leverage their respective data assets and technology in unique ways, the relationship also supports the WPP Health & Wellness strategic agenda by providing WPP companies more efficient access to healthcare data insights and solutions.

“We are thrilled to partner with WPP companies to accelerate the growth of data-driven strategy and planning across the healthcare and media landscapes,” said Asaf Evenhaim, CEO and Co-founder, Crossix. “Our collaboration empowers WPP agencies to optimize client initiatives more efficiently, while driving unparalleled innovation across the industry.”

WPP’s Data Alliance, a unit that supports the Group’s data business by enhancing access to data and forging internal and external partnerships, has announced Anas Ghazi as the new Chief Executive Officer. Previously, Ghazi held the role of Managing Director of Global Partnerships for WPP’s Data Alliance, where he was responsible for partnership strategy inclusive of DataSift, Facebook, Factual and Spotify, and team expansion into the Indian and Indonesian markets.

The transition was effective starting May 2017. Former CEO, Nick Nyhan, will remain on the Data Alliance Board and represent Kantar, along with representatives from GroupM, Wunderman, WPP Digital, Ogilvy and WPP Health & Wellness. Nyhan moves into a new role as Chairman of Lightspeed and remains Chief Digital Officer at Kantar.

“The Data Alliance team measures its success by connecting people with similar data needs and in support of WPP clients, operating companies and partners. Anas has proven he can identify the needs, fill the gaps creatively, and get things done in diverse situations,” said Nick Nyhan, Chairman at Lightspeed Research and Chief Digital Officer at Kantar.

“Clients are increasingly demanding that their relationships with agencies are grounded in data. As this becomes more important we trust Anas will lead the Data Alliance and ensure they are front and center of WPP’s plans to engage with partners and internally put data at the heart of our business, ” said Scott Spirit, Chief Digital Officer at WPP.

“WPP is a big player in the data space and I am humbled to build upon the strong foundation of success we have collectively created as a Group,” said Anas Ghazi CEO, WPP’s Data Alliance. “We will continue to focus on a few key ways to make it easier to get and use data in WPP for media, insights, CRM, creative and PR, while strategically extending some of our data assets out into the broader ecosystem.”

Anas Ghazi spent eight years in financial services and joined WPP’s Data Alliance in 2013 as Director of Partnerships.

WPP’s Data Alliance, the unit that supports “data horizontality” across WPP by increasing data access and empowering data-driven solutions, announced a partnership that equips WPP operating companies with consumer profile data from P:Cubed, a leading South African marketing services provider.

The partnership streamlines access to P:Cubed’s 2700 fields of data on over 42.8 million economically active South African consumers. P:Cubed’s statistical techniques allow profiling of life stage, financial affluence, spend preference and more.

In line with WPP’s focus on growing global data assets, the partnership enables WPP companies to be more effective and deliver enhanced services in South Africa. By utilising data from P:Cubed, WPP companies can uncover unique consumer insights and optimise campaign planning and execution.

“WPP is always looking to be smarter with data,” said Devon Tighe, Managing Director of WPP’s Data Alliance Africa. “This partnership enables WPP companies to access P:Cubed’s rich dataset, the largest universe of consumer profile attributes in South Africa.”

“We have invested close to a decade converting raw data sources into consumer engagement personas that help clients understand customers from a demographic, economic, behavioural and lifestyle point of view,” said Anton Grutzmacher, Head of Marketing Services. “This partnership will drive mutual growth for P:Cubed and WPP companies and enable us to further unlock the power of data for clients in the South African market.”

“Having access to consumer data that can help inform, validate or refute our marketing communications work is of tremendous value,” said Greg Streatfield, Head of Data and Analytics, Ogilvy & Mather South Africa. “P:Cubed is an industry-leading solutions provider that can help us win competitive advantage for our clients.”

NEW YORK – November 15, 2016 – WPP’s Data Alliance and Spotify today announced a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions, and new growth markets. WPP now has unique listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value to WPP and its clients by harnessing insights from the connection between music and audiences’ moods and activities. Music attributes such as tempo and energy are proven to be highly relevant in predicting mood, which enables advertisers to understand their audiences in a new emotional dimension.

New insights uncovered in the partnership enable better campaign planning, the development of more relevant creative and enhanced targeting that connects consumers to the right messages, at the right time and on the right platform. It supports the development of data-fueled solutions for clients across the advertising life cycle; and in particular, the arrangement will give WPP agencies unrivaled insights for making impactful brand connections with hard-to-reach Millennial and Generation Z consumers.

“WPP and Spotify are humanizing ‘quant’ data by harmonizing it with music preferences as a new window into the mood and emotion of global audiences during daily moments,” said Nick Nyhan, CEO, WPP’s Data Alliance. “It’s not about ‘just’ having data anymore, it’s about finding new ways to create connections through emotion.”

“Today’s announcement lays the foundation for a long term strategic alliance between Spotify and WPP,” said Alex Underwood, VP Global Head of Agency and Partnerships, Spotify. “This partnership will drive mutual growth and enable us to further unlock the power of technology, creativity and music data for brands.”

“The insights we’ll develop from Spotify’s behavioral data will help our clients realize a material marketplace advantage, aiding delivery of ads that are appropriate to the consumer’s mood and the device used,” said Harvey Goldhersz, CEO of GroupM Data & Analytics. “Additionally, when connected to all of the other consumer data we are able to gather from hundreds of sources, this will enhance our ability to have the most complete consumer view in order to help marketers achieve successful outcomes.”

Jakarta, Indonesia – March 15th, 2016 – WPP’s Data Alliance is expanding into Indonesia to meet growing demand from local agencies and clients to leverage data, with a focus on social, e-commerce and mobile. Driven in part by the purchasing power of its 240 million residents, Indonesia is a Southeast Asian growth market that has attracted brands to engage existing customers and attract new audiences via traditional and digital channels.

Based in Jakarta, Data Alliance Indonesia will draw upon WPP’s global expertise accessing and infusing global and local data sources in interesting ways, while ensuring a localized market specific approach to data-driven marketing across channels. Indonesia is the fourth major market to launch WPP’s Data Alliance, following India, Sub-Saharan Africa, and North America.

In what started as a collaborative central forum between GroupM, Kantar, Wunderman, and WPP Digital, WPP’s Data Alliance is focused on creating unique, value-add data partnerships benefiting WPP operating companies. As demand for data increases and use cases expand, additional WPP specialists have joined WPP’s Data Alliance inclusive of JWT, Geometry, Ogilvy, Grey, and Hill + Knowlton among others. This geographic expansion into Indonesia is strategically aligned with WPP’s overall ‘horizontality’ strategy for data, technology, and content.

WPP’s Data Alliance Indonesia chapter is being championed by GroupM’s Mindshare, MediaCom, Maxus, and MEC, Kantar Worldpanel, Millward Brown, and TNS, as well as OgilvyOne, Grey, JWT, and Kinetic. Data Alliance Indonesia will be led by Country Head, Wijaya Santoso who brings over 18 years of experience in mobile, technology and marketing operations and will be aligned with WPP’s Data Alliance headquarters in New York.

“Data Alliance is speaking true to our vision of ‘horizontality’,” said Ranjana Singh, WPP Indonesia and Vietnam Chairperson. “It’s about getting us to work together in a data driven market and essentially making our clients’ lives easier, especially when it comes to leveraging data assets.”

“As a market leader in Indonesia, WPP companies have the scale and ability to shape the Indonesian marketing industry by having the best-in-class data access both internally and externally,” said Wijaya Santoso, Country Head, WPP’s Data Alliance Indonesia. “I am committed to building upon this vision by bringing collaboration across all WPP groups and partners.”

Data Alliance’s new presence in Africa is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. Based in Cape Town, the operation will bring expertise from WPP’s global network to Sub-Saharan Africa to harness unique data sets and mobile opportunities. The focus is to accelerate development and enhancement of data-driven solutions, plus activate a mobile-first data strategy.

Local WPP companies Ogilvy, Smollan, Acceleration, Barrows, Wunderman’s Aqua and TMARC came together as sponsoring members to help bring Data Alliance to the region. Together, these companies will work closely on projects to enhance the usage of data across WPP solutions, in turn increasing speed, cross-fertilization and decreasing costs.

This launch is part of a campaign in WPP for “data horizontality” – the ability to better leverage WPP’s people, data and technology across the globe. This model works particularly well in the United States and United Kingdom where Data Alliance is supported by Kantar, GroupM, WPP Digital, Wunderman, KBM Group, JWT, Cohn & Wolfe and Geometry Global. To date, Data Alliance has had success in helping WPP companies better access and leverage data in ways that are more organized, efficient, effective and drive value for clients.

“We are thrilled to help bring Data Alliance to Africa,” said Ben Evans, Managing Director Digital Portfolio of Ogilvy. “How we use data more effectively across marketing communications is becoming an increasingly critical part of the conversation with our clients – both in South Africa and across the rest of the continent. We see Data Alliance as a powerful way to help us win competitive advantage for all our clients across a very broad range of data requirements.”

“We look at Africa as a region in which we can do some very modern and progressive things with data, in particular with mobile data,” said Devon Tighe, Managing Director of Data Alliance Africa. “The launch of the Cape Town office is in response to client demand to grow data-driven capabilities in Sub-Saharan Africa. We know that by bringing together a strategic group of companies in Africa, we can help WPP’s agencies better serve clients through data connections that drive smarter decision making.”

Devon Tighe, previously vice president of strategy and operations for Data Alliance, heads the new office as Managing Director. She brings more than 10 years of experience in the colliding worlds of media and analytics to the role. Prior to joining Data Alliance, Devon was a research director at The New York Times where she focused on business strategy and customer analytics. Before heading to the Times, Devon spent six years in research and product development at Dynamic Logic, now part of Millward Brown Digital, a company within WPP’s Kantar unit.

In Africa, WPP companies (including associates) generate revenues of approximately US$650 million and employ over 28,000 people.

WPP’s Data Alliance and Facebook have deepened a global partnership giving marketers access to new data-driven solutions that deliver personalization at scale on Facebook. This multi-year partnership is centered on bringing new audience building and measurement tools to market.

For the first time, marketers can activate WPP’s proprietary data assets within Facebook. Data assets from GroupM, Kantar and Wunderman’s KBM Group will be connected and activated on Facebook, in a way that respects consumer privacy. WPP’s marketers, planners and buyers will have access to unique combinations of WPP and Facebook data assets, enhanced insights, and new audience building solutions.

This will help WPP clients effectively create campaigns across all Facebook ad formats, including video, photo, and link ads on both mobile and desktop. Enabling tools that let marketers reach real people across all devices allows marketers to more effectively draw connections between online marketing and real business outcomes.

WPP companies will also work with Facebook to pilot new data-driven solutions to better measure effectiveness with online and offline sales impact in multiple countries, enhance mix modeling and deepen Facebook Insights.

Lastly, there will be joint research and thought leadership on new metrics, services and solutions that help brands better leverage Facebook to reach consumers.

“We gather insights on millions of consumers each year on what people buy and why, including product assortment, retail strategy, brand health, copy testing, campaign effectiveness, media measurement, earned media monitoring and purchase data,” said Eric Salama, CEO of Kantar. “Now we can leverage those learnings for our clients and make them actionable on Facebook.”

“Facebook and WPP companies work well together,” said Harvey Goldhersz, Chief Data Officer of GroupM. “It was only natural we would want to find more ways to work smarter together. As strategic partners, we want to bridge the measurement gap for brands and help clients develop more meaningful relationships with consumers. This partnership allows us to do that through collaboration, innovation and data activation.”

“KBM Group cultivates data that allows marketers to paint rich pictures of consumers,” said Gary S. Laben, CEO of KBM Group and Global Chief Data Officer of Wunderman. “Of equal importance is helping brands interact with consumers in ways that will delight the consumer. This partnership with Facebook provides a very meaningful way to help clients connect with consumers in highly-relevant ways, even in emerging markets.”

“We are committed to deepening our partnerships with the agency ecosystem across technology, media, and data,” said Patrick Harris, Director, Global Agency Development at Facebook. “This global data partnership lays the foundation to provide WPP clients choice in the data they use for media solutions and the proper tools to effectively measure tangible business results on Facebook.”

As part of MEC Google Week we got to head down to Google Glass Basecamp to learn more about the product and literally – get our glass on.

Google Glass basecamp is strategically located in the super trendy and up and coming Kings Cross. By their own admission the current Google Glass product is an early prototype, so the half built nature of the surrounding landscape served a fitting backdrop.

I’ll admit to initially being fairly cynical about glass as a product. Perhaps working in social media has made me learn stark lessons about not believing the hype – witnessing highly acclaimed products be here today…and gone tomorrow, differentiating between fads and sustainable trends, and most importantly appreciating the importance of new digital products and services answering a need or playing a very specific role with an individual’s (very busy and cluttered) digital ecosystem.

For the third time in a year, Data Alliance gathered WPPers across the network for Data Date Night. This quarter we talked about how data is changing the music industry, wearable tech, mobile, social benchmarking, digital trends and the CIO<>CMO dilemma.