Keeping Up With Technology

Shimmering Colorant For Containers

A new type of color concentrate is said to allow packaging for beauty products achieve more dramatic color-shift effects than were previously possible.

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A new type of color concentrate is said to allow packaging for beauty products achieve more dramatic color-shift effects than were previously possible. ColorMorph colorants from Teknor Color Co., Pawtucket, R.I., are recommended for bottles, tubes, and boxes made from clear polyolefins, styrenics, PC, or PET. ColorMorph is also suitable for thin outer layers of coextruded containers. According to senior chemist Meritt Siers-Foster, new ingredients and manufacturing techniques yield far more distinct color shifts than with other "color-variable" colorants. "Instead of the often subtle effects achievable thus far, ColorMorph concentrates permit packaging colors to travel from one end of the spectrum to the other as shoppers move along the retail shelf. The result is shelf appeal that is literally active-a visual dynamic that commands the attention of shoppers for cosmetics and beauty aids," says Siers-Foster. Among the many special effects achievable is "Now Gold, Now Bright Red," in which color changes from one distinct hue to another. "Now Transparent, Now Opaque" effect is achieved by specially orienting the colorant in thin PET sheet for clear boxes. The box can be opaque with printing visible from one angle and transparent with contents visible from another angle. Tel: (800) 554-9885 . www.teknorcolor.com