Media and content producers are increasingly turning to the second screen in an effort to get viewers and/or readers engaged with their content. In this age of short attention spans, measuring how many people are actually watching a particular show or reading a particular article doesn't carry the same weight as someone who is directly interacting with the content. Advances in tablets, smart phones, and other devices are making it incredibly easy for the content producers to engage and interact with their fans. What does this mean and how do I start building better engagement with the second screen? Read on.

It's no secret that Apple has quietly been working on a new Apple TV, be it a physical television, or some sort of service extension to its existing Apple TV. If you remember, Apple likes to enter existing markets where it can revolutionize the space. Remember the iPod and the iTunes Store? They blew the doors off existing services and haven't looked back since, making a ton of money for not only themselves but the music producers and artists. The iPhone, which totally changed the mobile phone marketplace and “inspired” technology companies such as Samsung to create their own revolutionary devices, was also something that completely shifted the direction of an industry.