Lightseekers is PlayFusion's original IP, comprised of a mobile game, physical toys, as well as a trading card game. As the brand grew, we needed a style guide to provide to licensees and other partner companies who were working with our assets.

I designed promotional images for social media, as well as marketing ads to reach a targeted audience.

In October of 2016 we launched a successful Kickstarter campaign to fund the initial round of toy and card development for Lightseekers. I designed the layout of the Kickstarter page, as well as images for the subsequent updates after the project had ended.