The idea might have been to opt for an offbeat title, representing modern-day youth, who are seldom serious about relationships. Ironically, and unfortunately for the makers, the movie name would resonate more with the sentiment of the viewer who would dare to watch this film.

The movie largely relies on a MMS scandal as its selling point. While clandestine video clips exist even today, it originated almost a decade back and does not hold as much shock value in contemporary context. Moreover the makers lack the sensibility and the sensitivity to handle an intricate issue like MMS and are rather myopic in their outlook.

So the film starts with the suicide attempt of a college student Yuvaan (Ruslaan Mumtaz) and rather than filing a case against him, an odd Inspector (Murli Sharma) takes interest in reading his personal diary. The confessions therein reveal that Yuvaan was attracted to his classmate Aayra (Chetna Pande). They unintentionally end up shooting a video of one of their impulsive intimate escapades. The video goes viral in their campus and is soon picked up by news channels, putting the duo in an embarrassing situation.

To position itself as a youthful film, the entire first half keeps wandering within a college campus with little or no relevance to the central plot. The hero and his three friends try too hard to be cool but are painfully pathetic. The screenplay is excruciatingly uninteresting and a song pops up every now and then.

Then the MMS is shot accidentally and news channels blow it up as if they have no other stuff to sensationalize in current times. Suddenly and surprisingly, there also surfaces a news channel with a clean conscience and offers to clear the controversy! So the problem is resolved as conveniently as it was initiated in the film.

The direction is too mechanical and you hardly feel for the lead pair, who is embroiled in the scandal. The background score changes more often than the emotions, the editing is dismal and the dialogues are banal.

Ruslaan Mumtaz tries too hard to pull off his young lover-boy role but fails to impress. Chetna Pande can't act. Murli Sharma carries a fake North Indian accent and also tries to play the Good Samaritan who reunites the couple, but for no rhyme or reason.