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Deborah Wahl, who took over as Cadillac’s marketing chief a year ago, came over from the Golden Arches. If a resume that includes McDonald’s and the home builder Pulte sounds unusual for a top spot in the auto industry, keep in mind that Wahl also had marketing positions at Chrysler (as it was known then), Toyota/Lexus, Mazda and Ford.

Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more