“It was kind of a happy accident resulting from some spring cleaning and organizing,” says Wicked Good’s owner, Mike Mooers.“By moving some things around, including the- shall we say- managed migration of a particular client, we’ve created some slots for a couple of new ones. And we get to do it without impacting our focus on existing folks.”

Delivering copy that actually gets read, Wicked Good’s team has a proven record of communicating brands and ideas on the web, in print, across the blogosphere – anyplace letters can cluster together to form words.

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With clients ranging from the Financial Services Industry to small-town bakeries Wicked Good prides itself in being able to clearly express a company’s voice.

“Soft-shell and ski boots, suit and tie, shorts and flip-flops, jeans and cowboy boots– whatever the customer wears we speak it. We nail the voice of the brand in language that resonates with the consumer,” says Mooers. “And that language is integrated and consistent throughout each plank in the marketing platform.”

Bottom line? “We help our clients sell more stuff,” says Mooers. “Look, customers know when copy doesn’t work. It can be any number of things– the wrong tone, lack of flow, or some mysterious intangible– they just know it’s off and that pushes them away from your brand. It is a fine, fine line between copy that stinks and copy that engages. You need to be on the right side of that line.”

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Long service in the Outdoor Industry has made Wicked Good a tremendous resource for businesses in that arena. This is where they see their growth.

“Outdoor is in our blood, it’s what we know– and love– best. CamelBak’s Sally McCoy had a quote we love: ‘Mike is a natural gear hound and knows both the function and the feeling of whatever product area he is writing about.’”

About Wicked Good Copy & Communications: Based in the Sierra Foothills town of Nevada City, CA, Wicked Good has been delivering brand-crafted copy for a variety of clients. Mike Mooers, the company's founder and creative force, has a proven two-decade background in marketing communications. He founded Wicked Good Copy & Communications in late 2010. Facebook Wicked Good, Contact Wicked Good: mike@wickedgoodcopy.com

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