Category Archives: Adwords Management

Ever gotten an incredibly low click rate? I mean less than 0.1%? You might be thinking, “What the hell?” Maybe feeling a little unloved? Well, don’t worry, it might not be such a big deal after all. There are a … Continue reading →

Ever taken a course on Udemy? Apparently, they can be pretty good. But one in particular caught my eye. The title is, “Google AdWords Certification – Get Certified in Just 2 Days!” That might sound like a pretty big promise … Continue reading →

Earlier this month, I was at Turing Fest – a two-day marketing/tech conference in Edinburgh. Whenever I go – this is my third year in a row – I feel like I’m behind enemy lines. For three reasons… #1: I’m … Continue reading →

I’m going to give you some advice on how to work with marketers. But, before I get to the advice, I have to set it up with a story. The story is about Wilhelm Steinitz, the first ever world chess … Continue reading →

Did you know Adwords allows you to target certain searchers that are most likely to buy from you? I’m not talking about keyword selection, time of day, geographic location, cpa bidding… or any of the other normal Adwords methods. Instead, … Continue reading →

A couple of weeks ago, Google made a major announcement: they announced that they’ll force “close variant matching” on all advertisers. Why is this important? Two reasons: #1: Because this means phrase and exact match, as we knew them, are … Continue reading →

I was recently turned onto an excellent free adwords keyword tool called ‘Uber Suggest’. This tool uses Google suggest to take your search query and give you a list of suggestions Google would make for that query. It’s hard to … Continue reading →

Over the last few years, I’ve managed or consulted on over 100 Adwords campaigns. Here are 15 of the things I’ve learned. Visitor Value Is The Key #1: Click prices aren’t “too expensive”, they’re merely a reflection of how much … Continue reading →