Importance of Marketing

Importance of Marketing

The Importance of Marketing: 10 Reasons You Can’t Afford Not to Market Your Business

Updated by Nick G. on February 26, 2014

It’s hard to overstate the importance of marketing. From hot new startups to local stores, every type of business can benefit from the increased sales and heightened brand awareness that a great marketing campaign can offer. Demystify the goals behind your marketing strategy with these 10 important benefits. Simply put, if you’re not marketing your business, you’re not making progress. No matter how great your product or service is, without any marketing efforts, you’re more likely to stand still and be ignored than to move forward and find customers or clients.

Marketing is a broad term, and one that both business owners and consumers are quick to confuse with other terms like advertising and public relations. Try to think of marketing itself as a big umbrella, with fields like direct sales, advertising, and public relations all tactics that make up different parts your marketing strategy. Some of the world’s most well-known and celebrated companies – from Coca-Colato Apple – have succeeded using two surprisingly simple tactics: making great products and marketing them well.

Marketing isn’t rocket science, but it isn’t necessarily straightforward either. Read on and you’ll discover 10 reasons to market your business, as well as helpful tips and educational courses to help you take action and start developing a strategy today.