Nestlé

Topnotch company Nestlé (a food and beverage firm), McDonald’s (a US fast food firm) and Virgin Media Ltd (a UK telecom company) have engaged in the JICWEBS distributed ledger tech (DLT) trial to enhance trust as well as transparency in digital advertising. JICWEBS was formed by the United Kingdom and Ireland media sector to guarantee independence, maverick and affinity of measurement on the web.