There are currently just under 20,000 products listed on improvethatprice.com and in November the most searched for product was Coca Cola.

Coca Cola is the one product sold by every food service company in the country.

It’s the one product that everyone tries to use at some point for promotions and its price can vary from currently £6.59, from McTurks, to £11.28 from 3663, although the price from suppliers can vary depending on where the depot is located.

Since prices at improvethatprice.com are constantly updated users will always know where to buy Coke at the best price. It is, however, recommended to also compare prices of other products as it may be that suppliers increase prices elsewhere to compensate for the ‘cheap’ Coke.

To compare more than just one product there is the basket facility available where an unlimited number of products can be compared instantly.

A recently published article in an industry publication, Better Wholesaling, discussed the effects Improve That Price and other similar sites could have on the wholesale market. Although many wholesalers are in favour of a site that will compare them, there are some who suggested that they were concerned that a site such as improvethatprice.com could not accurately compare them as they have different prices for different customers especially customers who buy in volume.

This, however, is one of the reasons improvethatprice.com was set up initially, to give smaller businesses, such as the local corner shop, an opportunity to buy at the same prices as the larger ones, the Tesco local etc.

All suppliers compared on improvethatprice.com are compared accurately and objectively as the site is 100% independent and will remain independent.

It is true that it is not all just about the price from a wholesaler but also down to service, deliveries and availability of products. The customers must therefore ensure that they buy where they get the best deal for themselves using improvethatprice.com as a tool assisting them in making and informed decision and leaving feedback on the site to help future users in choosing the right supplier.

A comparison site for the catering industry, or any industry for that matter, creates transparency and competitiveness on a wide scale with benefits for the wider economy.

18 months ago Improve That Price was launched with the aim of helping SME’s in the catering industry save money on their daily purchases.

Improve That Price helps users, searching for a particular product, find relevant, accurate and current information across all areas related to the catering industry.

There are wholesalers in the catering industry that list prices in catalogues and on websites at higher levels than they would actually sell for and depending on the size of a business and the relationship they have with that business the difference in cost can be substantial.

Sites like Improve That Price are starting to change this way of doing business by making the wholesale market more transparent. Those suppliers and wholesaler who want to be leaders in internet sales and have one price for all will, in time, drive down prices.

Surely the cost to the supplier when a customer uses the ‘click and collect’ feature, which is increasing in popularity, is the same whether a customer buys a pallet or a case

Those who are less willing to open up and have a fair pricing structure in place will eventually loose out.

Not all suppliers are keen for this change to happen but this change is inevitable.