Marketing 2.0

Anyway, marketing 2.0 is the name of course which I am taking at UCBX. Here, I pick up some information and my recognition from the first Marketing 2.0 class.

First of all, what is Web 2.0?

Tim O’Reilly said,

Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an “architecture of participation, ” and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.

Too much keywords.. But important keywords are network as platform and remixing. Now, we can get more data than we used to, because of easily creating various contents on the Internet and connecting with each individual users and organizations. Also, we can remix these data into new valuable data. This means that making use of the data gives everyone business opportunities. Now I can not imagine times without Web 2.0 any longer.

Next is about the trends on Web 2.0. The Web 2.0 have mainly three usages: business, technical and social. Business use cases are marketing and PR, and new business models like long tail and free by Chris Anderson. Technical perspectives are Web Service, RSS, RIA and so on. Social use cases are communication with individual users.

Also social trends are the followings:

Spread of Broadband

A generation of “Web natives”

Create, not just consume

Some hard lessons about data ownership

It is getting more important not only to join social web, but also to appeal presence of individuals and organizations. Also, nowadays HR staff and organizations are also monitoring the presence of people in social media.

Business trends are the followings:

Exploit the Long Tail

Success of web services

Users can enrich your data

Long tail is vital trend. One of marketing segmentation is mass customization which meets each consumer’s need. Long tail may be the good example of mass customization.

In my opinion, the recent trend of internet technology may be mixture of virtual and real. Accumulated information on the Internet is mixed with real life information such as location, censor, streaming, and so on.

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