Media News

B2B Buyers Hold the Whip

The first annual B2B Website Usability Report revealed that buyers approach vendor websites with one thought in mind: qualifying a vendor in order to begin the process of moving toward a purchase.

Qualifying a vendor should be a straight forward process, opines the report, at least in the eyes of a buyer. Buyers, who are busy and efficient, head directly to the products and services pages when they arrive at a vendor website. They thoroughly dislike website elements that waste their time or distract them.

They need specific types of information in order to take the next step in the buying process.