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Vishaal Melwani sleeps four hours a night. It’s nothing new to him; when he was in high school, he would DJ at a club in Vegas from 4 a.m. to 7 a.m. and then go to class. These days, Melwani, 29, is awake in the middle of the night talking to factories overseas. And sometimes he is just awake obsessing over how he can grow his menswear business,Combatant Gentlemen.

Combatant Gentlemen, or Combat Gent, is of the same generation of retail brands as Warby Parker, Everlane and Bonobos. The company offers competitive prices for top-quality goods by cutting out middlemen and, at least initially, sells only online to keep costs low. At Combat Gent, a customer can pick up a 100-percent Italian wool suit for $160, a white dress shirt made of Italian cotton for $30 or a 100-percent silk tie for $16. Its target customer is the ambitious, upwardly mobile, aggressively determined guy who doesn’t want to spend tons of money or time on shopping, but needs to look professional enough to get that next level promotion.