However you define them, every major player on the Internet - and that includes predominately mobile players - wants developers to create value on their platform. All the top players here in the US - Google, Facebook, Apple, Twitter, Yahoo, Microsoft - are driven by the value created by their developer base. Yeah, I said Yahoo.

The Mobile World Congress (MWC) last week in Barcelona reminded me of the early days of Comdex. was honored to serve as a judge for the Mobile World Congress 2011 16th annual Global Mobile Awards in the category of Best mLearning Innovation. This is the first time that mobile learning has been recognized. The U.S.

Mobile. It's a source of significant frustration: Everyone's saying mobile is the next thing, but no one has a solution for how to market in the space in a way that delivers the four pillars of brand marketing: Scale, Safety, Quality, and Engagement. My point was this: Mobile is not a singular use case. Except Steve Jobs, natch.
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Next up is Hilary Schneider , EVP Americas, Yahoo! Hilary is a crucial member of CEO Carol Bartz's team, running Yahoo's largest and most public business in the US, among others. So what's up with Yahoo, and where might it be headed? Overall, how has Yahoo's content strategy shifted from your first year there (2006)?
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With some notable exceptions, the mobile advertising ecosystem has been pretty broken. After about three minutes, my daughter was happily texting my mobile number. And therein lies one of the big problems (and opportunities) in the mobile advertising world. Yahoo bought Right Media. Microsoft bought AdECN.
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With a growing proportion of the workforce already being highly mobile, coupled with an increasing number of workers are expecting to bring their own devices to work, it’s clear that picking the right collaboration apps to keep workers productive while on the go is vital to business success. Touchdown. Document-based collaboration.
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After a 22-year career helming communications and later all of central marketing for Microsoft - she count's her budgets with a "b", folks - Mich Matthews, who I admit I've grown fond of, is leaving Microsoft later this summer. You're an onstage guy," she told me when we last spoke. I'm the person pulling the ropes backstage.".
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