Product Design

Exciting new technologies are emerging every day, but just mashing them together isn't the way to make a compelling product. Instead, follow these steps to create a genuine product that solves a real problem.

Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.