Tags: ‘Mystery Shopping Services’

Survey data analysis helps businesses with a better understanding of the decisions their customers make and increase the success of a long-term business plan. By digging deeper into the data you collect via questionnaires you can gain healthier insight, which in turn will lead to better decision making. With this blog post, we aim to […] Read more

SHARE THIS

The success of online surveys totally depends on the respondents, and finding the right respondents isn’t easy. Collecting the right data which would deliver useful insights depends on several factors. Asking the right questions that are unbiased and straight forward, choosing the optimal number of questions and the most important of all finding the right […] Read more

SHARE THIS

An effective and happily done communication with customers can even bring back the unsatisfied customer. For this staff should be trained to Rockstar communicators. The first step needed to improve customer service communication is to figure out how your business is currently communicating with its customers. This can be done in a variety of ways: […] Read more

SHARE THIS

Improving the customer experience cannot be a guessing game. There are methods you can use to benchmark and improve the experience for your customers, guide your customer experience strategy and create happier, more loyal customers. But there are myriad choices of customer experience measurement available and how can you know which one is the best for […] Read more

SHARE THIS

Before understanding the difference between customer experience and customer satisfaction, let us first understand what both these terms mean. Customer Experience can be broadly defined as the sum of all the experiences a customer has with a business across every touch-point. And on the other hand, Customer Satisfaction measures the degree of satisfaction a customer […] Read more

SHARE THIS

We often hear about excuses against secret shopping research that can be rather called as mystery shopping misconceptions than a real and justifiable drawback. This is more because of few negative folk tales prevailing about it. I feel being a mystery shopping service provider; it is our responsibility to pull off the veil of these […] Read more