THE BRIEF

SYMBOL OF REBIRTH

Le Mans 2030: Design for the Win – invites you to create a breakthrough race car to win the Le Mans 24 Hours in the year 2030. Entrants are encouraged to utilize future-looking technologies, innovations, and pioneering problem solving skills to design a car that reinforces the premium brand image of a company that is either famous for its historical successes, or ready to elevate its brand through a Le Mans 24 Hours win.

Ludovica is an Italian Woman name of Germanic origin and frank tradition. It derives from medieval forms Clodovicus and Clovis. It is made up of the Germanic roots "hloda", glory, and "wig", battle. Indeed the name symbolize the Alfa Romeo desireto return into the le mans 24 hour stronger than ever.