TESLA’S MODEL X AND THE MAINSTREAMING OF THE ELECTRIC CAR

Tesla, and to a far lesser extent other high-end fully-electric cars like the BMW i3 and Mercedes-Benz electric B, are the standard-bearers for electric cars in the mass consciousness. They’re the ones that get the envious looks on the highway and the fawning coverage by the press. Newcomers like Apple, with their own electric car program, are almost certainly entering that category. But the future doesn’t belong to Tesla…. It belongs to far cheaper, mass-market electric cars like the Nissan Leaf and Ford Focus.More>>