Please refer to the desktop version of our website for buttons & mark specification, guidelines and assets.

Marketing guidelines

Welcome to the community of merchants offering Amazon Pay. Promoting Amazon Pay can help you increase conversions, acquire and retain new customers, and grow your business. To ensure that you and your customers make the most of this payment option, this marketing guide includes suggested activities and sample content to drive awareness of the Amazon Pay service available on your website.

Develop web banners and acceptance marks

Feature the Amazon Pay acceptance mark in a prominent location on the homepage to promote awareness. Also add a tooltip (hover-over) to briefly describe Amazon Pay (see recommended content below). Find a selection of approved graphics in the marketing guide below.

Add a tooltip (hover-over) with the button to explain how Amazon Pay works.

Tooltip copy

Option 1

Pay now using the payment and delivery information stored in your Amazon account.

Option 2

Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.

Option 3

Are you an Amazon customer? Pay now with the details stored in your Amazon account.

Banners to be placed on your website

Drive awareness of the availability of Amazon Pay by placing a banner on your homepage or other appropriate areas of your site. The banners below are examples of the best copy to use to announce the availability of Amazon Pay. Feel free to change the image on the banners to fit the aesthetic of your website. We ask that the Amazon Pay acceptance mark appears in the banner. If you create your own banners, please let your Amazon Payments account manager review them before they go live.

Develop web banners and acceptance marks

Feature the Amazon Pay acceptance mark in a prominent location on the homepage to promote awareness. Also add a hover-over (tooltip) to briefly explain Amazon Pay (see below for recommended content). A selection of approved payment graphics can be found on our website.

Add a hover-over (tooltip) with the button to explain how Amazon Pay works.

Hover-over copy:

Option 1

Pay now using the payment and delivery information stored in your Amazon account.

Option 2

Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.

Option 3

Are you an Amazon customer? Pay now with the details stored in your Amazon account.

Banners to be placed on your website

Drive awareness of the availability of Amazon Pay by placing a banner on your homepage or other appropriate areas of your site. The banners below are examples of the best copy to use to announce the availability of Amazon Pay. Please feel free to change the image on the banners to fit with your website aesthetic, all we ask is for the Amazon Pay acceptance mark to appear in the banner. If you do create your own banners, please contact your Amazon Payments account manager before they go live.

Landing page option 1

Long version

Amazon Pay makes shopping easier by letting you use your Amazon account information to complete your purchase on [Merchant Name]. You don’t need to remember multiple logins and passwords for each site you visit—only your Amazon user name and password. It’s a safe, secure, convenient way to shop online.

Short version

Amazon Pay makes shopping easier by letting you use your current Amazon account information to pay for and have our items delivered to you. Amazon Pay is another way we help you shop online safely and securely.

Landing page option 2

Long version

Amazon Pay makes shopping on our website even easier by letting you speed through checkout using information already stored in your Amazon account to pay on our site. You don’t need to re-enter your payment or address details—just choose from the payment and delivery information stored in your Amazon account. Amazon Pay helps you shop quickly, safely, and securely.

Email your customer list

Chances are many customers who shop on your site already have an Amazon account. Getting them to use Amazon Pay is as simple as letting them know it’s available on your site. The email copy below is approved and ready to send to your current customers.

Headline

Option 1

Speed through checkout, Amazon Pay

Option 2

Now accepting Amazon Pay

Body copy

Option 1

Amazon Pay makes shopping a little easier by letting you use credit card and shipping information stored in your Amazon account to complete your purchase on (Merchant Name). Amazon Pay is another way we can help you to safely and securely shop online.

Option 2

We’re excited to announce that [Company Name] now accepts Amazon Pay! Here’s how you benefit:

Use Login with Amazon to easily sign up on our site and receive our monthly newsletter / special deals.

Your qualified purchases are covered by the Amazon A-to-z Guarantee.

Get started today. [hotlink to your homepage]

Social media communications

Let your online community know you offer a new payment option via blogs, Twitter, Facebook, etc. Our preferred hashtag is #AmazonPay; you may also direct public tweets to us by starting your tweet with @AmazonPay.

We are always looking for success stories to share with our customers and sellers. Case studies and testimonials are a great tool to showcase your business success, relationship with Amazon Pay, and customer feedback. If you are interested in discussing this further, please contact your Amazon Pay account manager.

Approvals and questions

Amazon Pay brand guidelines must be followed without exception, and all marketing materials must be approved by Amazon Pay. For approval requests, help with content, or general marketing questions, please contact your Amazon Pay account manager or contact support.

Button guidelines

The Amazon Pay image library specifies the latest styles used by Amazon.com. For technical and security considerations, render images according to our integration guides.

We offer the Amazon Pay button in three colors: gold, frost (light grey), and ink (dark grey). We recommend that the full name “Amazon Pay” appear on the button. If space or site design does not allow for this, we also have buttons that feature our abbreviated ‘pay-smile’ mark. Your integration can be built to render the button color, size, and format that best suits your business.

Color options

To see all button variations, refer to the Amazon Pay image library below.

Gold - recommended

Frost - first alternative

Ink - second alternative

Color Options

Please refer to the Amazon Pay image library below to see all the button variations.

Gold - recommended

Frost - first alternative

Ink - second alternative

Payment marks and buttons

These images are pre-approved for use on your website, provided you do not make any modifications. If you have a use case in which none of the provided images fit, contact us to work with you on a solution.

To render these buttons, call the graphic directly from our servers rather than hosting your own copy. This will ensure you always have the latest, most secure version of the button graphic.