Meet the new WineDirect

Welcome to our new website! We’ve recently made some big changes to offer you a more seamless DTC experience, including folding Vin65 into the WineDirect brand. Got questions? Learn more here, or

Before you go

Download our free ebook, Break Into the Top 20% of Wineries.

Informed by our own proprietary data from over 1,500 wineries, our popular ebook takes a close look at the wine industry’s most effective direct-to-consumer sales operations and provides actionable advice for every winery—because we believe all wineries deserve to know how today’s consumers think and how to maximize their potential.

VIN65 is now

As of November 2nd, Vin65 is now WineDirect. We've made this change to offer you a more seamless DTC experience. You'll see that our branding has changed, but our commitment to providing you with best-in-class DTC software remains the same. Got questions? Learn more here, or

It's Not What You Make, It's What You Stand For.

Believe it or not, as web developers we face a very similar problem to winery owners. There's 3000+ commercial wineries in United States. I have no idea how many web firms there are, but I can tell you it's way more than 3000.

So we find ourselves asking the same questions that wineries ask... how do we differentiate our product and services and how do we stand out.

Pretty much every wine maker will tell you they are "passionate" and they make "quality" wine. Same thing in the web development world. They tell you how they have quality code, it's XHTML and CSS compliant and follow best practices, etc.

I read the post on Stormhoek.com two weeks ago "It's Not What You Make, It's What You Stand For". To a degree I agree, but to a degree I really disagree (that's a confusing sentence). The products you make, and everything you do needs to stand behind what you stand for.

At Vin | 65 we build winery ecommerce websites. From a wineries perspective we have a very similar product offering to Interia Beverage, eWinerySolutions, Nexternal, Wine Web, Cultivate, and many others. (From my perspective, as a developer I will tell you we are very different just like a wine maker will say his wines are very different from everyone else). So in a customer's eyes how do we stand apart?

This is a question that we've been continually developing over the last while. In January 2009 a new version of our platform launches and we really hope to make a clearer statement on what we stand for. (Until then, read our Mission and Philosophy and what we stand for here). I really hope what we stand for shows in what we make.