Big Data could be used to find out the “facts” and help to set your corporate strategy systematically

Who to Target?

Through Big Data, we understand customers profile through both online and offline shopping pattern. How can we make use of this information to increase our sales?

Where to Expand?

Big Data would be used to pick a retail location, and how that can shape the expansion strategy.

How to Promote?

Big Data can support business to gather information about different media exposure, including KOL and whether we are over or underexposed in different channels.

What IP to License?

Investment in IP needs a lot of fact findings; Big Data can generate historical data on preference, and use modeling to forecast the potential revenue for a new IP. A combination of market research and Big Data model will be shared.