DreamWorks Animation taps Michael Francis as global brand officer

Times Community News

Times Community News

DreamWorks Animation -- the Glendale studio that created the "Shrek" "Kung Fu Panda" and "Madagascar" movies -- on Sunday named former J.C. Penney President Michael Francis to the newly created position of chief global brand officer.

Calling it one of his most important executive appointments, DreamWorks Animation Chief Executive Jeffrey Katzenberg said in an interview that Francis will play a pivotal role in helping the studio find new ways to build its branded characters around the world and across multiple outlets, including television, video games, books and theme parks.