Amazon Prime Comes to the Rescue of Adorable Miniature Horse

Another Charming Ad by Joint London

By Alexandra Jardine.Published on Nov 17, 2015

Editor's Pick

Amazon Prime's recent ads U.K. ads have been really heartwarming -- featuring a dog with a broken leg, or a shy little boy at nursery school -- both who find solutions to their woes via the e-commerce service. In the latest ad, the online retailer cranks up the cuteness an extra notch.

This time, the creature that needs help is a comically adorable miniature horse, whose riding-boot clad female owner (somewhat naively, we think) lets him loose in a field filled with snooty-looking glossy black thoroughbreds. They're icy to him, shunning him and fleeing as he makes an eager approach for friendship. However, our heroine soon takes pity on him and (as in the previous ads) finds a solution to his woes using Amazon Prime's next day shipping service. It'll make you giggle -- and probably say "Awww" too.

The ad is once again by Joint London and directed by Kevin Thomas at Thomas Thomas Films.