As Malaysia Airlines learned the fate of one of its passenger jets, which was reportedly shot down over Ukraine, killing nearly 300 people, a tweet it had posted 12 hours before was suddenly recast in an unfortunate new light. For a short time Thursday, news about the plane bumped up against a photo of an adorable teddy bear.

The airline has now deleted the photo of mascot Pilot Parker and linked to a media statement about the disaster. The official line offers few details, and doesn't address reports of a missile attack. It merely states that the plane, headed from Amsterdam to Kuala Lumpur, dropped out of contact 50 kilometers from the Russia-Ukraine border.