Telegraph ski show rebrands for 45th birthday

The show, which launched in 1973 with just a handful of exhibitors, combines traders selling the latest ski equipment with elements such as apres-ski themed street food, bars, live music and entertainment.

For 2018 the show will launch a new dog-sledding attraction and indoor ‘Chel-Ski Slope’ alongside returning features such as the ice rink and ski slope.

“We are incredibly excited about what the 2018 event has to offer this year,” commented Samantha Pearce, head of marketing for the event. “It is filled to the brim with new and inspiring content that should appeal to everyone from our avid skiers, after-dark festival goes and right through to those just starting out and perfectly complements the re-brand of the event to a festival!”