I was having a discussion the other day with a digital marketing executive from a seriously huge brand (can’t politely name it) and he told me this story, which he said was OK to share with you … His company, a famous consumer products company, became obsessed with assuring that their brands had more Facebook “Likes” than equivalent competitor products.

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MARKETING EDGE

AUGUST 7, 2010

[Facebook] Facebook Marketing Tips – Hungry?

The hungry part is because in some of this podcast we talk about Facebook and. The hungry part is because in some of this podcast we talk about Facebook and restaurants. Facebook Marketing, An Hour A Day is a book by Chris Treadaway and Mari [.]. Tags: market research marketing social media FacebookFacebook advertising Facebook Targeting Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. Hitting on a single topic in marketing, social media and business communications.

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RECENT POSTS

FEBRUARY 27, 2015
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LEADERSHIP[Facebook] Interesting Infographics: What the #### are those social media hashtags all about?

I am amazed at how much Facebook can get away with. often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

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GROW - PRACTICAL MARKETING SOLUTIONS

MAY 26, 2014

[Facebook] Facebook Tag Bombing is the new telemarketing

am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. am increasingly being tagged in stupid Facebook posts like this one: What''s your favorite flavor of lollipop? Why would they?

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CEEKUE

JULY 29, 2010

[Facebook] 7 Steps To Create A Facebook Business Page

Looks like this week is Facebook-week for me. Trying to uncover the secrets of Facebook. And I don’t know whether it is me or Facebook, but it sure is not easy. As I wrote in my post 3 Important Tips For Facebook B2B Marketinga few days ago, to me Facebook looks a lot like Sharepoint 2007 [.]. Tags: facebook

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PAUL GILLIN

JANUARY 12, 2012

[Facebook] Cisco Does B2B Facebook Right

Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Two of the monthly winners were just chose as SuperFans of the Year and celebrated on the Facebook page as well as on the Cisco Platform Blog. ” Cost to Cisco: next to nothing.

One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. As marketers, we need to be where our customers are and that means Facebook. In addition to this obvious fact, the data suggests that people are spending far more time on Facebook and less time on websites. think it is a matter of when, not if, Facebook will have a privacy crisis that jeopardizes its viability.
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There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. can’t think of a reason why Facebook would not create this option … other than perhaps they have done a calculation showing the potential to constantly annoy people and stir controversy will be more profitable over time than being good to its customers. Sounds like an enviable plan to me!
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'Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. I’m not a person who hates Facebook and is looking for a reason to ding them. actually think it is understandable that Facebook wanted to conduct this kind of fundamental research. This breach reflects the dysfunctional corporate culture of Facebook. Facebook is hiding behind legalese.
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A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. But before we get to that, let’s first explore why Facebook is seemingly invincible, despite rumors to the contrary.
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