Year of reckoning looms for Canada’s newspapers

Enforcing our country’s antitrust laws to stop the corporate consolidation and cutbacks in local news coverage would help to stanch the bleeding in the short term, but Canada’s Competition Bureau has recently shown little interest in taking such action.

"The Trudeau government’s continued fiddling while the country’s news media disappear will soon constitute negligence of the highest order," writes Marc Edge. (Shutterstock)

By Marc EdgeOpinion

Wed., Jan. 3, 2018

As 2018 dawns, it’s clear that Canada’s news media are in danger of lurching into the abyss unless Ottawa takes action soon.

Enforcing our country’s antitrust laws to stop the corporate consolidation and cutbacks in local news coverage would help to stanch the bleeding in the short term, but Canada’s Competition Bureau has recently shown little interest in taking such action.

More long-term measures, similar to those taken in other countries, are also needed to strengthen media policy in Canada to help protect news from the depredations of Darwinian capitalism and encourage the growth of digital journalism as old media fade away.

Whether our government has the foresight needed for this kind of bold action should become clear in 2018. More likely is continued inaction given Ottawa’s demonstrable blind spot when it comes to journalism.

When the country’s two largest chains swapped 41 newspapers in Ontario a few weeks ago and announced that almost all would be closed, they basically thumbed their noses at Canada’s competition laws.

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Why wouldn’t they?

Monopoly is much better for business than competition, and for years the Competition Bureau has proved powerless — or unwilling — to stop Big Media from growing even bigger.

In the November deal, Postmedia Network and the Torstar Corp. divided up large swaths of the southern Ontario community newspaper market between themselves and dared the Competition Bureau to do something about it.

Postmedia, 98 per cent owned by U.S. hedge funds despite supposed limits on foreign ownership of Canadian newspapers, pointed out the deal was “not subject to the merger notification provisions of the Competition Act and no regulatory clearance is required to close the transaction.”

That is technically correct given the dollar value of the deal (although no money actually changed hands), but it doesn’t mean the Competition Bureau can’t review matters after the fact, which it promised to do when pressed by reporters.

It could even roll the deal back, but don’t hold your breath, because Postmedia and Torstar have the precedent of regulatory inaction on their side.

The same thing, after all, has been going on for years mostly unnoticed in B.C., well out of the national media glare. The two largest provincial chains, Black Press (no relation to Conrad Black) and Glacier Media, have been buying, selling and trading titles since 2010 and then often closing them to create more lucrative local monopolies.

The Competition Bureau has not lifted a finger to stop them.

By my count, these two chains exchanged 33 community newspapers over a four-year period and immediately or eventually closed 24 of them, or a competitor in the same market.

The latest casualty came last month when Glacier Media closed the Westender, a Vancouver weekly it acquired from Black Press as part of a six-newspaper trade in 2013.

Glacier already owned the twice-weekly Vancouver Courier, which is Canada’s largest community newspaper, and the weekly Business in Vancouver. A 14-newspaper trade between the chains the following year has since seen 10 of them closed or merged.

Of the 14 paid circulation dailies that have been lost in Canada this decade — the latest being the Moose Jaw Times-Herald last month — nine were published in B.C. by Black Press (6) or Glacier Media (3).

As a result of these dealings, Black Press now owns every newspaper on Vancouver Island, which is the size and population of New Brunswick, except for Glacier Media’s daily Victoria Times Colonist. Glacier similarly now controls the community newspaper market in Vancouver’s booming eastern suburbs.

You might think that newspapers are dying and should be allowed to do these kinds of competition-killing deals in order to survive.

My research suggests otherwise.

I studied the annual reports of all publicly traded newspaper companies in Canada and the United States from 2006 to 2013 for my 2014 book Greatly Exaggerated: The Myth of the Death of Newspapers and found that none recorded an annual loss on an operating basis during that time, despite a historic downturn in advertising revenues.

Postmedia had operating earnings of $54.6 million on revenues of $754 million in its 2017 fiscal year ended Aug. 31, for a profit margin of 7.2 per cent.

Fully 60 per cent of its earnings, however, went to pay the interest on Postmedia’s massive debt, most of which is perversely held at usurious interest rates by its own hedge fund overlords, which are skimming their take right off the top in a nifty piece of financial engineering.

Torstar’s community newspaper division, Metroland, recorded earnings of $21.3 million on revenues of $272 million in the first nine months of 2017 for a profit margin of 7.8 per cent.

Its flagship daily the Toronto Star, however, suffered a loss of $2 million over the same period. Torstar’s deal with Postmedia may help to subsidize the Star’s losses, but only by shortchanging readers of its closed community newspapers.

A succession of media inquiries over the past half century — the 1970 Senate report on mass media, the 1981 Royal Commission on Newspapers report and the 2006 Senate report on news media — urged measures to slow Canada’s ever-increasing levels of media ownership concentration. All were ignored, however, and we are now left to deal with the consequences.

The new Liberal government ordered hearings of its own into media and local communities in 2016 after Postmedia merged the newsrooms of its duplicate dailies in four of Canada’s six largest cities.

It had promised not to before it got Competition Bureau approval for its 2014 takeover of the Sun Media chain. The hearings, chaired by MP Hedy Fry, resulted in a report in June calling for the Competition Bureau to be given more power to stop news media mergers and takeovers, as well as other measures to boost local journalism.

So far its recommendations have also been ignored.

The Trudeau government’s continued fiddling while the country’s news media disappear will soon constitute negligence of the highest order.

Marc Edge is a professor of media and communications at University Canada West.