1. What’s your name, phone #, email address, address, web address:
2. What geographic region do you live in?
3. What geographic region do you serve customers in?
4. How long have you been in business?
5. Who are your main competitors? (or the ones you want to be like or beat?) LIST URL’S HERE:
6. “Elevator Speech”: Please give a short (15-20 second) description of what service your business does for people (elevator speech)
7. What is this business best known for and why? (i.e. special service you offer, etc)
8. “What sets this business aside from others in the field?”
9. Why should a consumer choose this business?
10. What keeps customer’s coming back?
11. What about this business makes you the most proud to tell others about?
12. Complete the following sentences:
a. “When a customer walks into this business they can expect….”
b. “What really makes them unique is … ”
c. “What makes them stand out is…”

STEP 2: Answer these about your customers: do one of these for each target market

Psychographics:
• What are their lifestyle preferences
• What kind of hobbies do they have?
• How do they spend their free time?
• Are they generally introverted or extroverted?

Financial
• How much do they make in a year?
• Can they easily afford your product or service?
• On what do they regularly spend money?

Industry:
• What types of occupations do they hold?
• What values do they hold dear?
• What is important to them in their life and work?

Location:
• Where do they hang out in real time (ie: at church, local coffee shop, hardware store, civic groups, or professional association meetings etc?
• Where do they hang out ONLINE (in discussion groups, blogs, forums, online networking sites?
• Do they attend conferences or trade shows regularly?
• Can you open the yellow pages of your phone book and find several listings that would encompass your target market?

Information Gathering.
• What magazines, newspapers, email newsletters, blogs, and professional trade publications do they read?
• What television programs do they regularly watch?
• What kind of movies do they see?
• What kind of online videos do they view?

Connections.
• With whom do they do business on a regular basis?
• Where do they network online and offline?
• Who are their “natural referral partners”, or other businesses who cater to the same target market but offer a different service?
• Whom do they trust and respect?

Communication.
• How do they prefer to interact — in person, by email, by videoconferencing?
• Are there buzzwords or industry-specific terms that they use frequently?
• What gets their attention?

Problems and Solutions.
• What are the key issues/problems/concerns keeping them awake at night?
• Are they in enough pain that they’re willing to pay you to solve their problem?
• Where are they seeking assistance to help solve the problem?
• What kinds of products and services might they purchase to help solve this problem — books, magazines, coaching, consulting, etc.?

Summary

Once you’ve completed several interviews, then compile the information you have received and create a profile of your target market. Based on the info in this profile, then answer these three questions:

1. Are there enough of them to make them viable as a group?

2. Would I enjoy working with this target market?

3. Do you offer ready solutions that would help this target market solve their problems?

4. What keywords do YOU think they type in to find sellers like you or what keywords do YOU think are important?

]]>http://gotresultsmarketing.com/step-2-we-do-your-keyword-research-analysis/feed/0Step 3: Comprehensive SEO Reviewhttp://gotresultsmarketing.com/step-3-comprehensive-seo-review/
http://gotresultsmarketing.com/step-3-comprehensive-seo-review/#commentsTue, 30 Aug 2016 16:15:14 +0000http://gotresultsmarketing.com/?p=1676We Do All Of This For You: 150+ Point SEO Analysis, Review and Improvement Suggestions: Including: Discussion of Who is (are) your target market(s)? All of them Keyword Research Analysis Top 3 Competitors Analysis Overview- what do they have that you don’t? Website Structure Coding Analysis Conversion Analysis (from Customer point of view) Answering your website’s […]

Offsite work for Google Maps or Google Plus local Optimization

Monthly Rank Tracker Report Each Google Maps or Google Plus local Listing For Up To 30 Keywords.

Monthly Completion Report for Citation Submissions for each Google Map.

Manual submission of companies enhanced optimized business profile to 20 different targeted search portals and local directories PER MONTH. (Example: we list your Name-Address-Phone Number (referred to as NAP data on powerful business directory sites, IYP sites, data aggregators etc.)

Level 3 Google Maps or Google Plus local optimization (manual building process of citation building) of business profile pages. This includes adding unique content, text, images, & video that are keyword optimized on an ongoing basis as well as utilizing a diversified back linking campaign to promote off-page (SEO) Search Engine Optimization.

We embed citation NAP data in offsite articles that we create for you to aid the optimization of the Google Maps or Google Plus local listings.

We develop offsite articles & post onto relevant article directories that will give the Google Maps or Google Plus local map & site a backlink. (its content that Google can index, put in anchor text links, offsite link, it counts as a citation on a unique domain, it allows us to get many more citations than just business directory submissions)

Social Signals: A force to be reckoned with, you can’t ignore this anymore.

Placing unique reviews on 8 different business directory & IYP sources. These are directories that Google likes because you see them in the (SERP) Search Engine Results Page results.

Boosting Citation Sources & other Social Signal Generation on top Web 2.0 platforms.

Creation of customized video slideshow that will be submitted to top video sharing platforms. This video will be fully optimized on-page for several targeted keywords as well as promoted with off-page SEO to promote it in the SERPs. Include NAP data in citation source itself.

]]>http://gotresultsmarketing.com/local-seo-google-maps-google-business/feed/05 Critical Rules in Internet Advertising and Marketinghttp://gotresultsmarketing.com/5-critical-rules-in-internet-advertising-and-marketing/
http://gotresultsmarketing.com/5-critical-rules-in-internet-advertising-and-marketing/#commentsSun, 19 Apr 2015 01:14:29 +0000http://gotresults.net/?p=1373Rule #1 in Internet Advertising If prospects & potential customers don’t know about you – You cannot be a viable option in their purchase decision. Simply stated- Prospects must know about you before they make their purchase decision. Rule #2 in Internet Marketing You are not the customer’s only option so you need to stand […]

Rule #1 in Internet Advertising If prospects & potential customers don’t know about you – You cannot be a viable option in their purchase decision. Simply stated- Prospects must know about you before they make their purchase decision.

Rule #2 in Internet Marketing You are not the customer’s only option so you need to stand out versus your competition. Just because you offer a product or service that they want, does not mean that you are the only source that offers what they want.

Rule #3 in Internet Advertising You need to speak to the customer on their level about what matters to them- WIFM: “What’s In It For Me” is what the customer wants. Tap into that…and you’re a winner!

Rule #4 in Internet Advertising You can only take one step at a time in the customer’s buying process- If you try to go too far, too fast, you will most times lose them. Be patient, ask questions.

Rule #5 in Internet Marketing To maintain your customer long term, you need to surpass your customer’s expectations. Simply meeting their initial expectations is not good enough, you need to go beyond. Ask “Is there anything else that you need or have been thinking about, Mr. Customer?”