iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7.

Design - Makes a splash. Takes a splash.

- New black and jet black finishes - Splash- and water-resistant1 - New Home button

iPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we've ever made. The enclosure is splash- and water-resistant.1 The Home button is completely re-engineered. And with a new unibody design that's seamless to the touch, iPhone 7 feels as amazing as it looks.

Two sizes. Five finishes.

With iPhone 7 and iPhone 7 Plus, we're introducing a beautiful black with a matt finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models - constructed with incredibly strong 7000 Series aluminium - are also available in our signature silver, gold and rose gold finishes.

The gold standard of black.

Crafted from bead-blasted aluminium, our new black model has a rich, deep matt finish. The high-gloss jet black finish was achieved through a new feat of design engineering - a remarkably precise, nine-step process of anodisation and polishing.2 The end result is so purely and continuously black, you can't tell where the aluminium ends and the glass begins. The dark side, indeed.

Built to be water-resistant.

With its entire enclosure re-engineered, iPhone 7 is the very first water-resistant iPhone.1So now you're protected like never before against spills, splashes and even dust.

An all-new Home button.

The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive and pressure-sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it's even customisable. Welcome home.

iPhone 7 Plus doesn't have just one entirely new camera system - it has two. The same 12-megapixel wide-angle camera that's on iPhone 7 works with a 12-megapixel telephoto camera that can get even closer. That means you can get higher-quality zoom from further away. And with an all-new depth-of-field effect (coming soon) portrait shots will look better than ever. Say hello to the world's best photo op.

Zoom into the future.

Thanks to the dual-camera system and breakthrough ISP technology on iPhone 7 Plus, you can now get remarkably sharp close-up photos and videos with optical zoom at 2x. And you can get even closer with improved digital zoom that lets you shoot at up to 10x for photos and 6x for video.

f/1.8 aperture

A larger aperture allows up to 50 per cent more light onto the camera sensor than iPhone 6s, further enhancing the camera's ability to take superb low-light photos. Teamed with the new six-element lens, the camera will deliver brighter, more detailed shots.

Depth-of-field effect.

Depth of field allows you to keep faces sharp while creating a blurred effect in the background. When you take a shot with iPhone 7 Plus, the dual-camera system uses both cameras and advanced machine learning to make your subject sharp while creating the same out-of-focus blur in the background - known as the bokeh effect - previously reserved for DSLR cameras. So no matter what's behind your subject, it's easy to create a great portrait.

The FaceTime HD camera is not only higher resolution, but it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.

Retina HD Display - The brightest, most colourful iPhone display yet.

- Wide colour gamut - 25% brighter - 3D Touch

Almost everything you experience with your iPhone comes to life on its display. It's where you look at the photos, messages and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day.

More colours. More true to life.

With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours - and the best colour management in the smartphone industry. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you're checking out photos of that perfect dress or the Live Photos you took on holiday, the colours will be so accurate it will look like you're there.

3D Touch. Now even handier.

When you use 3D Touch, your iPhone responds with subtle taps. So not only will you see what a press can do - you'll feel it. The new Retina HD display on iPhone 7 deeply integrates 3D Touch throughout iOS. Now you can interact with Messages, Calendar, Mail and other apps in a more powerful, more responsive way.

A10 Fusion Chip - The most powerful chip ever in a smartphone.

- 2x faster than iPhone 6 - Longest battery life ever in an iPhone

iPhone 7 is supercharged by the most powerful chip ever in a smartphone. It's not just faster than any previous iPhone - it's also more efficient. That's because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don't. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.

Faster and more efficient.

With an all-new four-core design, the A10 Fusion chip's CPU has two high-performance cores and two high-efficiency cores. The high-performance cores can run at up to twice the speed of iPhone 6, while the high-efficiency cores are capable of running at just one-fifth the power of the high-performance cores. That means you get the best performance and efficiency when you need it.

Longest battery life ever in an iPhone.

With the A10 Fusion chip, this year you'll get more time between charges than ever before. Take advantage of up to two more hours on iPhone 7 and up to one more hour on iPhone 7 Plus than the previous generation.

Double the capacity, up to 256GB.

iPhone 7 doubles the capacity of iPhone 6s across the line to 32GB, 128GB and 256GB. So bring on the apps. Bring on the videos. iPhone 7 can take it. Literally.

For the first time, iPhone comes with stereo speakers, delivering twice the audio output of iPhone 6s and increased dynamic range. So whether you're listening to music, watching videos or making speakerphone calls, iPhone 7 lets you crank it up. Way, way up.

EarPods. With a Lightning connector.

iPhone 7 comes with EarPods that have a Lightning connector. But if you still want to listen through your old headphones, you can plug them in using a 3.5-mm headphone jack adapter, also included.

Introducing AirPods.

The new AirPods offer a game-changing listening experience. Designed with a huge amount of forward-thinking technology inside a tiny device, these wireless headphones combine crystal-clear sound with a new sense of freedom.

Wi-Fi and Mobile Data - Faster 4G LTE with the best worldwide roaming.

iPhone 7 features 4G LTE Advanced, with speeds up to 450 Mbps for data downloads - over 50 per cent faster than iPhone 6s and three times faster than iPhone 6.5 And thanks to even more LTE bands, you'll have the best worldwide roaming available in a smartphone. Happy travels.

Ultrafast Wi-Fi.

iPhone 7 has superfast Wi-Fi - up to 866Mbps with 802.11ac with MIMO. So you can browse the web and download apps, games and videos at lightning-fast speed.

Answer calls on apps like Facebook Messenger and more.

No matter where your call comes from, iPhone 7 can answer it just like a regular call. You can even access your contacts and use call waiting.

Software - iOS 10. It's why there's nothing else like an iPhone.

iOS brings iPhone and iPad to life in incredibly personal and powerful ways. The interface is beautiful and easy to use. Intelligent suggestions appear exactly when you need them. And advanced technologies protect your privacy and security. Once you've experienced iOS, you'll understand why so many people love using iPhone and iPad.

Easy to Use - Tap. Swipe. Scroll. See, you already know how to use it.

From the moment you pick up your iOS device, you're up and running. Tap your favourite app and get straight to work - or play. Swipe from the right side of the Lock screen to quickly pull up your camera. Scroll through thousands of photos in seconds. Everything about iOS is designed to look beautiful and work beautifully.

Performance - So smooth and responsive you won't even notice it. And that's the point.

Because iOS is engineered specifically for iPhone and iPad, everything looks and feels incredibly fluid. iOS uses a framework called Metal to maximise graphics performance. Whether you're surfing the web, moving from app to app or playing the most complex 3D video game, the graphics and responsiveness are amazingly smooth. No other mobile operating system is so effortless and natural.

Experience - Hardware and software designed together. For an experience that stands apart.

Something really special happens when hardware and software are made for each other. Everything just works. Incredibly well. Apps can take full advantage of hardware features such as the powerful A10 chip, advanced camera system, Touch ID sensor and 3D Touch. Your iPad lets you work with two apps at once. iOS even helps your battery last longer by updating apps only when your device is plugged in.

Built-in Apps - Apps as elegant as they are essential.

iOS comes with a core collection of Apple-designed apps you'll use every day, like Photos, Maps, Messages, Health and more. Each of these apps is engineered with incredible attention to detail. So, for example, when you send a message, you can express yourself in more ways than ever. You can also do things like find people in your camera roll through advanced facial recognition technology.

Siri learns how you talk, not the other way around. Thanks to Apple-developed machine-learning technology, you can simply speak naturally. So whether you say "Move my meeting with Tom tomorrow from 2 to 3" or "Change my Thursday 2 pm meeting to 3 pm", Siri will read you loud and clear.

Siri even works with your favourite apps.

You can ask Siri to set up reminders and to schedule things on your calendar. You can even ask Siri to send a text to someone or find a photo.

Apple ID (required for some features)Internet access10Syncing with iTunes on a Mac or PC requires:Mac: OS X v10.9 or laterPC: Windows 7 or lateriTunes 12.5 or later (a free download from www.itunes.com/nz/download)