You May Be Surprised to Learn Just How Many Americans Shop to Boost Their Mood

You would think that with a sluggish economy, saving money would make Americans happy, but it’s actually spending that can put a smile on their faces.

A new survey of 1,000 people from Ebates has found that 52% of people in the US shop to feel better. It’s a phenomenon known as “retail therapy.” Broken down by gender, 64% of women shop to boost their spirits, while 40% of men do so.

What exactly causes us to open our wallets in the hopes of improving our mood? About 19% say retail therapy helps after a tough day at work, while just shy of 15% claim they do it after receiving bad news and 12% like to flex their purchasing power following a fight with a significant other.

Most Popular Items Women Buy for Retail Therapy

Most Popular Items Men Buy for Retail Therapy

Of course, just because consumers are willing to spend doesn’t mean they aren’t out to find a good deal in the process. About 81% say getting a good deal during retail therapy also makes them feel better.