What To Ask To Find The Ultimate Marketing Rockstar

The below questions, tweaked based on your domain and on the flow of the interview, along with a good measure of your gut can help you find the right fit for your organization.

Fact based questions:

How long did you work at your last job?

How long have you worked in the industry?

Where did you go to school?

Interpersonal Communication Skills

Ask them to tell you a story.

Explain a complicated concept to us in 5 minutes

Tell us about your personal brand.

Theoretical Knowledge

What is the difference between marketing and selling?

Talk about a few innovative ways to influence consumer behavior.

What are the two most important social marketing metrics a company should monitor regularly?

-engagement

-leads

Grasp of the industry

The world has gone through a complete economic meltdown in recent years. How does this affect marketing managers today? How did you deal with such tough situations?

How important is market research in your profession?

What’s interesting about our current marketing? What could we do better?

Attitude and approach

What would your current employer need to offer in order to keep you?

There was ever a time where you had to handle a social media/online reputation crisis?

Tell us about the best leader you have worked with, How ideal or close to ideal was he, and what you learned from that person.

” What do you think? Is it better to be perfect and late, or good and on time?”

How would you contribute if you were temporarily assigned to the sales team? What value would you add?

Behavioral and quick response questions

You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk me through your process.

You’ve been put in charge of planning the company’s nationwide conference. How will you start off ?

A person from your team has just accidentally posted a personal tweet to the company’s account. How will you handle her?

Provide an example of a marketing campaign that did not work out as you had planned and how you handled the situation.

Social Media

what Social Media platform(s) are best for your business? (and have them explain why).

What do you do when an SEO technique you’ve used successfully in the past has just been devalued by Google.

Which social media platforms are you best at using and why?

How much SEO knowledge and experience do you have?

Are there any social media experts or influencers that you follow?

Staying on top of the game

What recently-developed marketing tool , technique or strategy interests you the most right now and why?

“What and how often do you read, and how do you consume information?”

Which marketing book have you recently read?

Do you have any content marketing blogs that you follow?

What do you do to stay up to date with new marketing techniques?

Situational questions

Describe a time where you made a major mistake and had to think on your feet to come up with a solution.

An incident where you had to juggle multiple projects with competing deadlines.

A situation where you had to work with a difficult colleague.

Walk us through a marketing campaign that did not work as well as expected and what went wrong?

Tell us about a time you were able to convince and change a customer’s mind when they said a “No’’

Personal Characteristics

“What’s your definition of hard work?”

“Something you’d be happy doing every day for the rest of your career?”

“Talk about one of the biggest decisions you have had to make in your career?”

“One thing that has surprised you about the interview process so far?”

How do you think this position fits into your career plan?

Of Course, it is also important to remember that no one comes tailor made and what one must be looking for are qualities that lets a person learn and improve constantly. Now that will be your ideal, ultimate, rockstar candidate.