Pinterest Introduces ‘News’ Feature to Improve Content Discovery

In place of Pinterest’s activity feed, the company has installed a new tool called “News.” The feed displays boards where your recent pins have been repinned, creating a feed of potentially relevant content that users can peruse from their own profiles or those of others.

According to a blog post introducing News, Pinterest explains the tool is meant to foster content discovery. “To make relevant and interesting content easier to find, we are introducing News,” Pinterest writes. “We think this will help pinners like you find more relevant boards and pins more easily.”