Though "DWTS" fans may have dismissed Maksim Chmerkovskiy and Derek Hough's testy public back-and-forth as simply a heated rivalry, the new issue of Us Weekly, out Friday, reveals what's really at the root of their bad blood.

"They hate each other," a "DWTS" insider tells Us of Chmerkovskiy, 31, and Hough, 26, who quarreled after Chmerkovskiy's on-air spat with "DWTS" judge Len Goodman. (When the veteran judge slammed Chmerkovskiy and Hope Solo's routine, Chmerkovskiy lashed out and urged the crusty Brit to retire and called the ABC series "my show.")

"I had a laugh about that [comment]," three-time winner Hough told Us later. Referring to a nameplate on set that lists past champs (Chmerkovskiy is not one of them), Hough said, "I was looking at the plaque upstairs and…well, never mind."

Hough's recent snide retort is just the latest in the pros' lengthy feud.

"The professional dance community is really small. The dancers have known one another their entire lives," says a source close to the show. "Now that the group is famous, it's added a whole other level of rivalry and competitiveness."

"Julianne told Maks she didn't want to have a serious relationship," says a source close to the show. Soon after, the "Footloose" star started seeing Ryan Seacrest -- and a bitter Chmerkovskiy, says the source, retaliated by "planting false rumors that Julianne was cheating on Ryan with Maks."

The "DWTS" insider counters that Chmerkovskiy is no rumormonger and, in fact, Hough isn't the nice guy he seems.