“We must let go of the life we have planned, so as to accept the one that is waiting for us.”

Over the last year, I have committed to biking more and driving less. Choosing to bike more often is something I have to constantly remind myself, the car is too easy to jump into. This is part of me reducing my impact on the world and living a greener life.

Have I gotten rid of the car? No way, but I am trying to bike more.

How about your social media strategy?

How come yoga teachers and studios are so far behind the curve (afraid to learn/change)?

Are you still holding on to printing in full color and taking out ads in magazines?

I Like a lot of yoga teachers and yoga studios on Facebook—some just so I can see what their content and sharing looks like. The quality of content generally sucks; we are still holding on to the old guard, advertisements.

In order to evolve, we have to start sharing real and personal. How can a studio be personal?

The same way a yoga teacher can be personal.

When we get past the “come to my retreat” and grow into teaching and leading on Facebook, we will hear you, register for your retreat and share it with our friends; right now it’s difficult to even Like your retreat.

Why?

When you look back at your grassroots, you were handing out flyers. Today, we are pinning photos, sharing videos and taking photos that we share with the entire world.

Embrace the new platforms for communication—recognize that the four walls of your classroom are gone.

The people have never had a more powerful means of communication than Facebook.

It is no longer enough to simply have a Page on Facebook; if you are a yoga studio, start sharing your culture more than your schedule.

If you are a yoga teacher, start sharing from your heart and teach us every single thing you know.

What happens if you don’t Share your knowledge liberally?

Nothing, nothing happens.

Think about the impact you want to have on the world and start sharing today.

About Jamie Ginsberg

Jamie Ginsberg is a yoga teacher and the co-founder of Marin Power Yoga. He is a technology and education evangelist focused on using the social web to increase interaction and engagement. Jamie is a yogi (200 hour teacher training at Cleveland Yoga and Level 1 & Level 2 with Baron Baptiste) and has shot and produced videos and photography for Baron Baptiste, Yoga Journal Conferences and yoga studios across the United States. Jamie’s expertise is a rare blend of creative, business, legal and technology. Jamie has a Bachelor of Arts in Communications from the The University of Michigan and a Juris Doctorate from The Cleveland-Marshall School of Law. Link to Jamie here and like him on Facebook.