Consider that, today, more than 70% of Americans use social media—up from only 5% tallied in 2005, according to the Pew Research Center. A handful of key players in the space continue to rule. Social Media Examiner's "2017 Social Media Marketing Industry Report" revealed that the top platforms used by marketers are Facebook (94%), Twitter (68%), LinkedIn (56%), Instagram (54%), YouTube (45%), Pinterest (30%), and Snapchat (7%). So what's in stor for 2018?

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Vizrt, a provider of real-time, integrated broadcast graphics software, announced the signature of a heads of agreement to purchase Escenic, a provider of content management and publishing for the web. This integration is intended to allow journalists and editors to search and add video content to online articles, directly from Escenic's content management system interface. The integration offers online publishers the tools to establish professional video content handling. The solution can later be expanded to IPTV, TV, and multichannel production. The integration offers three benefits: A single interface for the journalist and editor to create and publish professional media content; The ability to reuse video content for future stories, building up a functional, scalable asset management solution; and New revenue model opportunities. Content can be made available, for a fee, for automatic search and download.