The Red Electra, along with the "white" version Electra, are very low in alcohol -- and make a great sipping wine. As one reviewer said, "crisp-sweet-bubbly-cranberry" is a good description. Although here is a hint, if you want a real treat, make it into a slushy. Both Electras can be frozen and converted into a marvelous little icy treat. They are best when blended together.