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Business Fundamentals Part 1 : Creating Value People Want To Buy

Widhi Muttaqien, S.Kom, MMSI-January 1, 2019

Assalamualaikum.

Hi guys, it is 2019 already? It seems time goes by so fast.

I’m trying something completely new now. Never done this before.

I’m officially making courses about business 🙂 While I do teach “business management” class in University, but I never really thought on creating an online course about business before. But here I’m now, just published a course about business: “Business Fundamentals Part 1 : Creating Value People Want To Buy“.

What makes this course different is the fact that I’m not using my usual brand expose academy, instead I’m using a new brand called “Streamversity”. Why? Well Streamversity is actually a brand belong to a non-profit foundation called “Us-Sunnah Foundation“. Their main social activity is giving foods to the poor, orphans, old widows, etc. All of the profits from this course will go directly to the foundation’s account and will be used to help their cause.

So, please help me spreading the word about this course and may Allah consider this as your on-going good deeds (amal jariyah).

Here is a video introduction to the course:

Video transcript:

Assalamualaikum, my
name is Widhi Muttaqien from StreamVersity. I am an entrepreneur and
also an academic lecturer in business management and creative
industry.

I started my
first company when I was 22 years old. It
was right after I got my
degree in computer science. At that time I didn’t have any formal
education in business yet. But
I was confident
enough
to start a new company with funding from several investors. I thought
business is simple to run and easy to manage. I was wrong. After
2 years running the company,
it
went
bankrupt. But I
didn’t gave up. Just a few
months after it, I started
another company again, with funding from an angel
investor. But, the
same
thing happened again.
After 2 years the company went
bankrupt. I was depressed
at that time as it seems my life is just running in place. I
learned my lesson that just having a passion and the resilient to
never give up is not enough to build a successful business. If we
want to do things correctly then
we need to have the
knowledge for it first. This
is true for everything including business. So I went
back to the university to take master degree in business management
and read a lot of books about business. And I’m glad I made those
decisions. I learned things that I wish I knew when I first started
my business. All this time I’ve been making mistakes upon mistakes
without even realizing it.

Now,
alhamdulillah I’ve found my success. I
own several businesses that can already run by themselves. No,
I’m not a millionaire or
winner
of the
best CEO of the year contest
or anything like that. For
me success is about how you live your life. By owning
these
auto-running businesses,
I can earn
more than enough money
to support
my family without having to
work from 9 to 5 like most
people do.
I live a
wealthy life. But
what is more important, I can be together
with my family almost 24 hours a day, and
this for
me is just priceless.

In
this course I want to share the
things that I’ve learned
the hard way from almost 2
decades of running different types of businesses, combined with the
things that I’ve learned academically from university and from many
other sources. Just for a
quick summary of what we’re going to cover in this course.
If we look at business from
a macro overview. Every
business in the world, whether
it is a large business or a small business. They all
have to do these 5 things:
creating values, marketing, making sales, delivering the values and
managing finance. If just one of these missing,
then it is not a business. If you take a master degree in business or
read
any book about business. Every skill or topic you learned will fall
into
one of these 5 categories. I call these “the 5 pillars of
business”. If you can understand the principals behind
these 5 pillars of
business, then you should
understand how every
business in
the world work. Is
like you are Superman looking at a building with your x-ray vision.
You’ll able to see the little pieces that make up the building,
like:
the steel beams, the woods, the bricks, the bolts, etc.

In this course
we’ll be focusing on the first pillar of business which is
value creation. We will
cover topics like: market research, how to find profitable business
ideas, the inner forces
that drive human to purchase stuffs and
how to evaluate whether a market is good or not. Next, we’re going
to discuss different “forms
of values”. What “values”
mean, are things that we can
create and
people actually want
to purchase. Then we’re going to discuss how to deal with
competition and how to win that
competition. We will also going discuss the workflow of product
development iteration from prototyping to getting customer feedback
early using various
approaches.

This
course is important for anyone whose life is affected by business in
any form. Whether you want to start your own business, or you are
responsible to lead a business, or perhaps you work inside a business
or maybe you sell something to businesses.
If you are in any of these conditions,
then I strongly suggest that you take this course. Because
understanding
how business works is the
best way, if not the only way, for us to make better decision related
to business. So, if business
is your thing, join the
course now and I’ll see
you on the other side!

An entrepreneur and an academic lecturer in computer graphic field. He has master degree in business management and system information. He founded several creative-based companies some of them are expose-3D (expose3d.com) and blastocode game studio (blastocode.com).

Assalamualaikum. My name is Widhi Muttaqien. I'm an entrepreneur and also an academic lecturer in Computer Graphic disciplines. Expose Academy is my company which provide courses in CG industry. We provide online courses internationally through Udemy and other platforms and also class-courses locally here in Indonesia.