Site Build It! Scam - The Truth Revealed

Did you type "site build it" into Google's search box, and
the term "site build it! scam" appeared on top of the list in Google's
suggestion box?

Don't miss SiteSell.com's offical reply to the "Site Build It! scam" Googlebomb. This is must-read info about the misleading attacks by *fraudulent* competitors.

Had you done the same search prior to March 2009, Google
would have suggested terms like "site build it login," "site build it
review" or "site build it action guide." Why is the phrase "site build
it! scam" featured so prominently now? The most logical assumption
might
be that Site Build It! (or SBI!) indeed is a scam. As the
old saying goes "Where there's smoke, there must be fire." While that
may be true, sometimes the "smoke" is produced by an arsonist, not by a
natural fire.

In SBI!'s case, the arsonist is a group of "make money
online" marketers (MMOers). The term MMOers refers to Internet
marketers, mostly bloggers, who teach others how to make money online.
Nothing is wrong with that, as long as the methods they teach are
honest and aimed at long term success rather than fooling the search
engines to make a quick buck.

After all, making money online is likely the main reason why
you're researching Ken Evoy's Site Build It!... to find out if SBI! is a good way
to make money online... or a scam.

We won't be naming the MMOers involved in this attack as
they've had enough false exposure. You'll know them when you see them.
How? Because their reviews lack substance. Instead of specific,
in-depth knowledge of the product, they present an emotional, extremely
one-sided view. If SBI! is really that bad, how can we provide such
unmatched proof of success? If SBI! really
is outdated, overpriced and a scam, why are there so many happy
customers at the SiteSell Facebook page?

There's one more term we need to look at before we jump into
the facts, as this is
the actual (search) engine that the MMOers used to attack SBI! and
SiteSell, the company behind it. It's called Google
Bombing. Google Bombing (or Link Bombing) refers to getting enough
links to a site using a particular anchor text so that the page will
rank highly with that anchor text as the search term. The most famous
Google Bomb was where "miserable failure" would return the official
white house biography of George W. Bush as the highest ranking.

How It All Began... The Initial "Site Build It" Review

Events started on March 18th, 2009, with a "Site Build It!
Scam Review" by one of the MMOers. Their business is to provide "Make
Money Online" information in return for advertising and affiliate
revenue.

In fact, they promote products that, together, cost many
times more than Site Build It!.

However, in this particular review, the MMOer protests
vigorously and repeatedly that $299 for SBI! is "overpricing" and that
"all you need" is cheap hosting, a domain name, and free tools. This is
not true, of course. If it was, there would be no
need to promote other products.

We'll dissect, point by point, the false claims this person
makes in her Site
Build It! review. For now, suffice it to say that the
review would have never made it onto the first page of search results
at Google... without the help of two prominent members in the MMO
"inner circle."

The Orchestrated Google Manipulation AKA Google Bombing

Within a few days after the initial review, a flood of new
Site Build It! reviews started
to appear in Google's search results. All of them were
negative, and all of them concentrated on the fact that SBI! was too
expensive. Interestingly enough, most of the authors are promoting "how
to make money online" affiliate products.

What was the reason for this sudden interest in writing a
review about SBI!? Some major media coverage about the product? A surge
in new affiliates joining the program? No. It was an orchestrated
manipulation of Google, initiated by two influential gurus in the make
money online world. They called upon their followers to execute an
elaborate interlinking network of false reviews to fool Google into
ranking the initial review, and their own reviews, highly. They
encouraged their supporters to lie, and even threatened them to exclude
them from their "I'm In" circle if they questioned the reasoning behind
this attack. Participants, scrambled to secure keywords to join in the link bombing, and even chose misspelled, fringe concepts like "Site Sell Scam" or "Site Sell Review".

The two instigators published clear instructions along with
which keywords to use when linking to each other. This is of course in
violation of Google's guidelines, so they
removed those instructions later, not knowing that we had archived them
in the meantime.

The MMOers wanted to manipulate Google into flooding its
search results page with negative reviews for such terms as "Sitebuildit reviews", "Sitesell Scam" and even "Scam Build It." Why do that? Because people who are
seriously interested in purchasing Site Build It! (or any product)
often seek reviews of it first. Using Google in this way
sets a dangerous precedent because this is a reproducible
protocol for attacking a company and their products.

The good news is that eventually the two ringleaders and
their whole strategy got "slapped" by Google for their misdeeds (although not for their SBI review manipulations). Their blogs have
disappeared for search terms like "site build it review" or "site build
it! scam". Their followers lost years of work. Some of them had up to
800 domains. 800 micro-sites with no original content, used to create
fake link networks to push up their "money pages" in Google's search
results.

The bad news is that the initial Site Build It! scam review
is still in a top position, and so is the term "site build it! scam" in
Google's suggestion box.

About SiteSell Products

Since 1997, SiteSell has enabled both small businesses and
entrepreneurs to achieve commercial success on the Web through products
that literally change lives.

Our product offerings illustrate the range of customer needs
from the "do-it-yourselfer" to more sophisticated mentoring and Web
site building services that meet the requirements of existing
businesses looking to move their enterprises to the Internet.

At SiteSell, we understand customer needs like no other
company on the Web. That's why we've tailored each of our products
based on a no-nonsense approach to business-building with a track
record of success that is truly umatched online.

Customers want results - SiteSell delivers.

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