With the commoditization and continuous disruption of technology, the
Age of Information has given way to the Age of the Customer, an era
where “only customer-obsessed companies will survive.” (Forrester
Research)

By the end of 2014, the number of mobile-connected devices will exceed
the number of people on earth. (Cisco, 2014)

Search has become more social, and online conversations (including
reviews) play a pivotal role in the consumer’s digital decision-making
process. 78% of Internet users consider online reviews influential
when making buying decisions. (Ipsos, 2012)

A brand’s website is the most influential digital touchpoint.
(McKinsey, 2013)

Commentary

“The world has changed. Your customer is in control,” said Dan
Hobin, G5 Co-Founder and CEO. “The disruptive innovations driven
by customer access to digital devices – Web, smartphones, apps and
more – are making customers more informed and more powerful than ever.
It’s imperative for companies to reassess how customer experience is
designed and delivered. And prioritizing the role of digital
experience is central to this effort.”

“The G5 DXM Marketing Cloud gives our clients the power to own the
customer experience – from awareness to advocacy,” said Chris
Eckert, G5 Chief Technology Officer. “Digital has reinvented
marketing. And we’re helping our clients meet the needs of today’s
digital consumer by changing the way marketing is done in the Self
Storage industry.”

About G5

G5 is the leading provider of Digital Experience Management® (DXM®)
software and services in the Self Storage industry. The G5 DXM®
Marketing Cloud enables owners and operators to drive the customer
experience across key digital touchpoints – from awareness to advocacy –
to increase leads, leases and net operating income.

Founded in 2005, G5 was recently named one of the fastest growing
private US companies by Inc. magazine (4th year), one
of North America’s fastest growing technology companies by Deloitte (4th
consecutive year), and one of Oregon’s fastest growing private companies
by Portland Business Journal (4th year). The Bend,
Oregon-based company is backed by private equity investor Volition
Capital. For more information, please visit GetG5.com or follow our blog
at GetG5.com/blog.