ROUNDTABLE: on the art of story-telling

YOUR STORY IS IMPORTANT, BUT WHAT PEOPLE CARE ABOUT IS THEIR STORY. YOUR AUDIENCE SHOULD BE YOUR HERO.

always possible RoundTables are informal conversations between a group of invited subject specialists and friends from across The Possibility Club and always possible networks.

This RoundTable took place in early May 2018.

In this session, we’re exploring why modern businesses always talk about story-telling, what this means, how it works, who it is for and what it achieves. We look at brand and authenticity, individual and collective identity, social media – and what business leaders are learning from traditional story-telling formats like animation, fiction and folk-tales.