How johniewayne started their logo design journey

Company name

Standridge Clinic

Overview

This established chiropractic practice has been providing consistent results in the form of pain relief and recovery for its patients during the past 22 years. Offering natural alternatives, Standridge Clinic is a multi-faceted practice offering a wider scope of services beyond traditional chiropractic care (disc decompression, injectables) however, chiropractic adjustment is the foundation of the practice. We've established a great reputation for professionalism and for doing everything with excellence. Our belief is that anyone who has a spine (yes, this means you!) should consult with a chiropractor on a regular basis, as many symptoms are a direct result of pinched nerves. Standridge Clinic practices within a small, yet rapidly growing city, and is noticing several new (young) competitive practices springing up in town. Our goal is to use our new identity/logo to build on the existing success of the practice, and to attract new customers.

Tell us a bit about who you are and the people you reach

Chiropractic is unrestricted to age or gender, however, the clinics most common demographic is females ages 30-60, followed by males ages 35-60. The clinic treats both blue and white collar patients, however the community has an above average higher per capita income. Since the city is in growth mode, it would be ideal to reach/attract new citizens as they move into town.

Requirements

Please feel free to be creative with our new logo!

The Standridge name has been the brand, and should remain a primary element of the new identity. We're looking for a simple, yet distinctive mark that reflects the experience, professionalism and excellence the practice is know for.

No traditional chiropractic elements such spines or bones, please; we're looking to break through the clutter with a unique identity that sets the practice apart from the competition. That said, we're not against the idea of an abstract "hint" of a spine, and like curving, free-flowing lines.

The logo should be strong (skewing towards masculine) but appealing to both genders. There are no requirements on specific colors, but the logo should be simple enough to work in black/white.

Thank you in advance - we'll be sure to give as much feedback as possible!