In Denmark, Nicki Bille Nielsen is known for being "a football badboy".

Not in the "he occasionally fouls people" sense, like Lee Cattermole or Robbie Savage. Nielsen is a badboy in the "he was allegedly once pepper-sprayed by police", actual, proper sense.

So if any footballer was ever going to try out the celebration you can see above, it was probably going to be the Esbjerg striker.

As you can see in the clip, Nielsen scored a 94th minute equaliser from the penalty spot, securing his side a 2-2 Danish Super League draw against Hobro.

And what was his first reaction? To run over to the celebrating fans, grab a pint of beer from one of them and neck it in one gulp .

We know we're probably not supposed to approve of such things. But frankly, it's a pretty awesome way to celebrate. So much so, we're now wondering if it has surpassed this other recent effort as our favourite innovative celebration of 2015 …