Have you ever felt like you’re falling behind, like you can’t quite keep up?

I’ve definitely been feeling the feeling of ‘being behind’ these last few weeks.

It started with one missed day of not checking out the latest on Instagram. On day 2, I was simply too tired. Day 3 came and I genuinely missed engaging with my community on Instagram, but the thought of having to catch up on so many posts was a little overwhelming. Where do I even start? What will they think? Will they think it’s weird I’m commenting on a days old post?

And before I knew it, a couple of days became a couple of weeks.

Any of this sound familiar? Exchange ‘engaging on Instagram’ with reading the latest blog posts, catching the newest podcast episodes, or taking stock of the most recent must-try marketing trends, and I’m sure you have experienced that feeling of ‘being behind’ too.

As I’m navigating my way through this bout of Instagram overwhelm (+ giving myself lots of grace in the process!), these reminders were helpful for me and my hope is that they’ll be helpful for you too.

Your website is important to you as an online creative. It’s *the* online space for your clients, customers + community. A space that, unlike your social media channels, you actually own.

Your website’s primary purpose is to convert casual followers into fangirl customers. And sure, it needs to look pretty too.

So let me ask you again, is your website pulling its weight? Is it set up to be intentional + strategic, so that every element on your website serves a purpose, which is to lead visitors toward the goal that you’ve set beforehand?

I’ve found that a great way to answer these questions, is to do a website audit.

I get it, the word ‘audit’ brings up all sorts of negative feelings about taxes and finances + it sounds (let's be honest here) incredibly boring. However, a website audit can be a great tool to assess your current website + make improvements that, in turn, will help grow your creative business.

The purpose of the website audit is to make sure your site is performing well for your creative business. Over time, your creative business can go through gradual changes + it’s important that every part of your website reflects that.

You know when you go to the doctor’s every year or so just for a check-up? A website audit is basically a check-up for your website. It gives you the areas you need to improve without having to rebrand or create a whole new design. It’s a big time-saver.

As an online creative, I know you have a ton on your plate. And, if you’re going at this whole running-a-creative-business thing alone, there’s always the question of “Am I doing the right things + am I doing them in the right order?”

When it comes to designing an intentional online space for your creative business, strategy should be your first priority.

I firmly believe that your website needs to be intentional + strategic, so that every element on your website serves a purpose. And that purpose is to lead visitors toward the goal that you’ve set beforehand.

Basically, the purpose of your website is to convert casual followers into fangirl clients.

Whether you’re considering working with a designer on your website or going the DIY route, you’ll want to strategize + see if you’re prepared before you get started. To help you along, here are 5 questions you should answer before (re)designing your website for your creative business.