After Target Australia posted the new ad to Facebook on Wednesday, commenters from all over were noticing and praising their efforts to be inclusive. It's not the first foray into the body-positive scene by the retailer: They began debuting plus-size mannequins in their stores in September.

"I opened the catalog and was so surprised and happy!" one user, Pixie Normus, wrote. "I can now see what clothes will look like on my bigger frame."

"Please make this the norm, Target," Lisa Garcia wrote. "If everyone can feel more accepted, I think people would buy more rather than think we can't buy something until we look a certain way. Receiving this catalog was such a joy."