Our brands

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Renault, Dacia, Renault Samsung Motors, Alpine and LADA. With their complementary positions and geographic strategies, the five brands of our Group are appealing to a growing number of customers around the world. Renault is the Group’s global brand. Over its 118 years of existence, the Group has forged its identity through useful and broadly affordable technology. Dacia is the Group’s regional brand. Since the launch of Logan in 2004, Dacia’s success has been based on three fundamentals: generosity, simplicity and reliability. RSM is our local brand. It sells its vehicles mainly in South Korea. Alpine is the Group's renowned sportscar brand that resurfaced in late 2016. And LADA is the historic leader on the Russian market.

Renault, a multi-brand international group, sold more than 3.2 million vehicles in 127 countries in 2016. It employs over 124,000 people and manufactures vehicles and powertrain components at its 36 production sites. Since it was founded in 1898, Renault has been the most consistently innovative carmaker in automotive history. Groupe Renault:

designs innovative products and services accessible to the greatest number,

fosters sustainable mobility for all, notably through its range of all-electric vehicles,

develops profitable international growth, in particular through its Alliance with Nissan and its other partnerships.

Renault

Renault, the Group’s global brand, operates in 127 countries with a range of nearly 30 models, rolled out in different versions (PC and LCV) and phases. Founded in 1898, Renault has marked automotive history since the start, under the banner of broadly affordable innovation and a thirst for new challenges.

Adapting to driver requirements and to its times, Renault is continuously renewing the design of its vehicles. The brand recently gave new impetus to its design, under the guidance of Laurens van den Acker, to strengthen the appeal of its products. The new design strategy revolves around three keywords: simplicity, sensuality and warmth. Renault design seeks to stir the emotions, conveying the brand’s passion for cars and reflecting its Latin culture. The design renewal was first seen on the DeZir concept car. Renault styling today is applied more consistently and is instantly recognizable, particularly through the showcased diamond on the front end and flowing body lines.

Innovating to make life better and to serve the driver and passengers is central to the identity of the Renault brand. The objectives are to make driving easier and improve comfort. Secondly, innovation in engine technologies contributes to vehicle excellence by continuously optimizing power, performance and handling.

In February 2016, Renault announced its return to Formula 1 with a full-status racing team.

Renault and Formula 1 in a few figures:

40 years of constant presence

170 triumphs

11 driver titles

12 carmarker titles.

Renault in 3 figures

1898The creation of the Renault Frères company in Boulogne-Billancourt near Paris. Louis Renault, inventor of the Voiturette, takes care of the cars, while his brothers Fernand and Marcel take care of business.

4LThe best-selling French car worldwide, with over 8 million units sold.

25%Renault’s share of electric vehicle sales in Europe (2016). Renault is leader in electric vehicle sales in Europe in 2016 totalling over 25,648 sales in Europe in 2016 (excluding Twizy).

Dacia

Dacia is sold in 44 countries in Europe, North Africa and the Mediterranean countries. It has attracted more than 4 million customers since 2004 by offering a range of robust vehicles at affordable prices.

Dacia in 3 dates

1966Creation of the Dacia brand, a Romanian state-owned company based in Pitesti. It produces the Renault 8 (known as the Dacia 1100) under license, followed in 1969 by the Renault 12 (Dacia 1300).

1998Dacia is privatized, with Renault acquiring a 51% stake. Renault gradually increases its share over time, reaching 99.3% in 2004.

2004Launch of Logan. The spearhead of the strategy to win new customers in emerging markets, Logan was co-developed by Dacia and the engineering teams at the Renault Technocentre.

Renault Samsung Motors

RSM, the Group’s local brand, sells cars in South Korea. The seven-model range covers the mid- and top-range segments, as well as the SUV category. A Renault subsidiary created in 2000, RSM is known for its top-level service quality.RSM operates in South Korea with 197 sales outlets. Its vehicles cover the mid-range segment (including electric vehicles), the high-end segment, and the SUV segment.

ALPINE

Alpine was founded in 1955 by Jean Rédélé, a young man passionate about motorsports. The Alpine name became legendary when the Alpine A110 Berlinette won the 1971 and 1973 Monte Carlo Rally. Today, Alpine is back with the new A110, a car faithful to Alpine’s timeless principles of lightness, compactness and agility, with one promise: driving pleasure.

LADA

In 2008 Renault initiated a strategic partnership with AvtoVAZ, Russia’s leading automaker. With Renault consolidating AvtoVAZ sales figues and results from the end of December 2016, Lada would become a Groupe Renault brand.

LADA is Russia’s historic market leader, covering twenty models and variants in the В, В+, SUV and LCV segments. LADA holds a share of around 20% of the Russian passenger car market and has the country’s most extensive dealer network.