Now is the time to get a head start on your holiday marketing strategies that will take you into 2018. We’ve compiled some seasonal stats into a handy timeline to ensure that your holiday campaigns are a successful one!

An online photo publishing & printing service and a popular college study materials service both wanted to identify new markets and customers as the school year wound down. Using Search Retargeting, they were able to meet their CPA and ROAS goals and realize awesome results.

77 million students will go “back-to-school” this Fall. Don’t target this diverse student body with standard “BTS” and “BTC” segments alone. Learn about your school season audiences to make it an A+ school season.

Although marketing objectives will vary across brands and categories, they all have one thing in common for the upcoming Tax Season: in-market search behavior can help them find and convert their Tax Season audience.

The growth of video advertising is so substantial that it’s contributing to the decline of TV. If you’ve chosen to nix video ads from your media mix, you’ll want to reconsider. Check out our eBook to learn more about the state of video advertising, and how to can create an A-List video campaign.

Our search and shopper targeting for an apparel retailer boosted in-view and interaction rates above goal to drive awareness of holiday sales. We saw a 65% in-view rate, as well as an interaction rate 13% above goal, resulting in a 20% increase in budget due to performance.