Apparently Chrysler's had an official "mantra" no one seems to have heard of before — or maybe our institutional memory is fried from too many nights of booze, babes and blow. Either way, like a drunk in an alley we stumbled across the front page of DaimlerChrysler's Chrysler Group media site and were like "Dude, does that mean like the guy signing 'Puttin' on the Ritz' minus a tuxedo? Wtf is that?" Apparently Chrysler doesn't know either as the term is short on explanation and seems long on PR crapola — and since any time we find something we don't understand we ask our readers — voted by us as some of the damned smartest people around. So you tell us what it means. Hit the official text after the jump — then leave your definition in the comments.

"Disciplined pizzazz" is our mantra. We could talk for hours about what that phrase means to us, but instead, we invite you to drive our newest vehicles to experience it for yourself first-hand.