February 11, 2013

Back in January I mentioned that the internet was abuzz with rumors that Gisele Bündchen was the face of the new Chanel Les Beiges. Today, Chanel confirmed the news…

CHANEL has chosen Gisele Bündchen to be the face of the new LES BEIGES makeup line. Modern, independent and positive, she is also a nature lover who has a healthy lifestyle and enjoys the great outdoors. She is at one with herself and perfectly represents the values of this line: natural beauty, simplicity, freedom and a healthy glow.

LES BEIGES Healthy Glow Sheer Powder will launch in the United States in August 2013.

Since the line has an emphasis on natural beauty I think Gisele Bündchen is an excellent choice for the campaign. Watch the video below…

[...] “Chanel has chosen Gisele Bündchen to be the face of the new Les Beiges makeup line. Modern, independent and positive, she is also a nature lover who has a healthy lifestyle and enjoys the great outdoors. She is at one with herself and perfectly represents the values of this line: natural beauty, simplicity, freedom and a healthy glow,” Chanel said in a press release. [...]

[...] “Chanel has chosen Gisele Bündchen to be the face of the new Les Beiges makeup line. Modern, independent and positive, she is also a nature lover who has a healthy lifestyle and enjoys the great outdoors. She is at one with herself and perfectly represents the values of this line: natural beauty, simplicity, freedom and a healthy glow,” Chanel said in a press release. [...]