We’ve always known that Blake Lively and Ryan Reynolds are one good-looking couple, and their stunning campaign shots for L’Oreal Paris only continue to drive the point home. Reynolds has joined Lively in the role as L’Oreal spokesperson, where he’ll be the face of the brand’s Men Expert skincare line. “One of the many reasons I’m excited to be here is the long history L’Oreal has with their spokespeople, and that pedigree, and just to be in that echelon with those people and their talent, that’s a special honor,” says Reynolds in a behind-the-scenes video at his campaign shoot. “So, yeah, I’m very excited to be worth it!”

Brian Rasic/Rex / Rex USA

We think the partnership is a perfect match — we’ve certainly noticed the actor’s pristine complexion (not to mention his toned physique), and if anyone can convince our guys that they’re not exempt from skincare, it’s Reynolds. Keep an eye out for Ryan’s campaign, rolling out to TV and print publications soon, and shop the L’Oreal Men Expert line now at lorealparisusa.com.