Resumen (otros idiomas)

In an increasingly networked world, the use of the Internet by older people to shop on online platforms or stores has not been sufficiently studied. The consequence is that many companies exclude this segment of the population from their market. Despite of being one of the groups that most benefits can obtain of the use of the electronic commerce, the web pages are not being adapted from the point of view of the accessibility. This work studies the existing models about accessible web to senior people and applies them to the case of the Amazon e-commerce platform.