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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

All Marketers Are Liars Blog

Publishing books to make money...

is a little like hanging out in a singles bar if you want to get married.

It might work, but there are way better ways to accomplish your goal.

If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living.

The only people who should plan on making money from writing a book are people who made money on their last book. Everyone else should either be in it for passion, trust, referrals, speaking, consulting, change-making, tenure, connections or joy.

[Speaking of free, we made a small change to the interview dates on the upcoming nano-mba 11-person session for employees at corporations and orgs that make the world a little better.]