David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

JotSpot Introduces Real-Time Group Note-Taking

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JotSpot, an application wiki company, has launched JotSpot Live, the first in a series of online collaboration products that the company will introduce this fall. JotSpot Live is a Web-based application that enables live note taking by multiple users on the same Web page at the same time.

JotSpot Live is designed to ensure that all members of the group are literally working on the same page. Taking one set of notes means that all information is captured in one location, not spread across multiple versions and emails. Documents are securely stored on the Web and shared and accessed by group members invited to the JotSpot Live page. JotSpot Live is Web-based, accessible from any browser, and requires no software installation. JotSpot Live is available immediately at the Web site. Users can use the basic version of JotSpot Live for free and paid plans start at $5 per month, where users can create up to 15 pages per month.