Self-proclaimed expert bloggers and social media pundits all talk
about the ideal length of a post. Whether it’s a blog or a tweet, on Facebook
or another social net, every so-called expert has an opinion on what the ideal
length of a social post should be. Well, I am here to tell you that most of
these pundits are full of themselves. The reality is that the internet is an
evolving medium. People’s tastes, tolerance, timing,
and needs are evolving as the world itself evolves. In this episode of Working
the Web to Win, we will explore the ideal ranges of social posts, including
blogs, videos, podcasts and of course social media post. So, grab your pencil
and get ready to take notes as I share the secret code of ideal social posts.

We are now more than a decade into the 21stcentury. Our world has evolved from one where the dominant communications medium was unidirectional, to one that is bidirectional. We have moved from a world that was market driven to one that is now consumer driven. Businesses today must not only cater to a target audience they must develop a fan base that is willing to follow and share their message and show their loyalty by consuming their products and services. To ensure their survival, a business must either build their own audience or buy exposure to someone else’s audience. The good news is that the network TV, Radio and Print media don’t have exclusive control of the internet. More importantly, the internet allows anyone who is willing to spend their blood, sweat, time, money and tears to build their own audience. In this episode of Working the Web to Win, we will explore the secrets to building a strong internet audience. One that can not only sustain a business in good times but one that will allow a business to grow and flourish even in a down economy. This article will provide you with an understanding of the prerequisites needed for success along with more than a half-dozen detailed tactics to grow your fan base. It will also provide links to dozens of articles that will broaden your understanding of the 21st-century opportunity.

Google is the dominant player in the SEARCH arena! It controls 70 to 80 percent of all searches that take place. But did you know that most of the search users don’t use 90% of the capabilities of Google Search? What would it mean to you and your business if you could improve the efficiency of your search by 10 to 50%? What if you could execute a search effortlessly for all kinds of useful and necessary questions. You know what I mean? The kind of questions that pop into your head, but don’t execute because you don’t find what you’re looking for? Well, in this episode of Working the Web to Win we will dig deeper into Google Searches functions, its tools and many of it's not so well known capabilities, so you can quickly do a search and get what you want.

Shoot - Ready -
Aim - That's the most common method, small
businesses use when implementing their marketing. A common scenario goes something
like this. An advertising sales rep will
pitch them on some marketing, and if they like what they hear, they make the buy.
Often the sales rep will be armed with some statistics that have little relevance
to the business’ target market. But in most cases,
the small business owner doesn’t fully understand
what the sales rep is telling them. And to avoid looking uneducated, they avoid
asking the hard questions. To make matters worse, most small businesses don’t
know what their target market is, what their unique strengths are, what their weakness
are and who their real competition is. In this episode of Working the Web to Win, we will explore all these questions and
more as we tackle the all so common problem of Shoot, Ready, Aim.

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By Hector Cisneros I have been actively networking in a number of organizations since the early 1980’s. My experience, tells me that most...

Privacy Policy

Our Privacy Policy - Your privacy is important to us. We are the sole owners of the information collected on this site. We only have access to information you voluntarily give us via email or other direct contacts from you. We will not sell or rent this information to anyone. We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request. Unless you ask us not to, we may contact you via email in the future to tell you about our FREE eBooks, new services, specials, or changes to this privacy policy. If you to unsubscribe from our newsletter or remove access to our FREE eBooks, you can unsubscribe when you receive our newsletters, email me at, hectorc@workingthewebtowin.com with the heading Unscribe from Newsletter and Free eBooks, listing your the email address you subscribed with. you can also text me at 904-712-9355 with the same information or send us a letter to unsubscribe at Working the Web to Win, 3740 Beach Blvd. #300 Jacksonville Fl. 32207. Again please make sure you tell us the email address you subscribed with.