Simers: White delivers the hard sell on UFC

“They are rabid fans who have money,” says White. “When you talk about the 18-34 demo that TV cares about, we beat everyone except football.”

I’m beginning to understand what it feels like to be beaten up, White making his case emphatically while surrounded by nodding media who make their living covering combat sports.

“You talk about a blood bath: There’s never been a death or serious injury in 20 years in this sport,” White says, a walk in the park we’re supposed to assume in comparison to the brutal concussion game that is football.

“I will bury you in facts,” continues White, and I’ll bet this is a guy who really enjoys saying, “hit me,” when he plays blackjack.

He gets louder when pressed to make a better argument, swears incessantly like UFC gets a commission every time he does, and maybe he never got close to graduating from college, but give him this: His marketing resume speaks to brilliance.

“Next question,” he says in turning away from the suggestion the UFC needed any help in selling itself.

But the facts say otherwise, as he would say, White the best thing going for the UFC if you like your sports’ characters minus the blood.

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