Caught! Catch of the Day acquires Vinomofo.com

Catch of the Day has announced today its acquisition of daily deals online wine retailer vinomofo, acquiring 30,000 active subscribers in a bid to compete in the red hot wine and spirits space.

The CatchOfTheDay group – owner and operator of Australia’s number one online department store catchoftheday.com.au, leading group buying site scoopon.com.au, and online supermarket groceryrun.com.au – has just announced that it has acquired a majority shareholding in specialist daily deal wine site, vinomofo.com.

The investment and partnership is part of CatchOfTheDay group’s strategy of building a portfolio of sector-leading ecommerce brands across niche categories. With an established platform and engaged customer base, strong supplier network and a skilled team led by renowned digital wine entrepreneurs Andre Eikmeier and Justin Dry (better know as the ‘The Qwoff Boys’), vinomofo.com aims to give Catch of the Day a strong foothold in the lucrative online wine retail space.

“We wanted to shake up the wine category with something fresh and exciting and were very impressed with Vinomofo’s take on the space, with a daily deal site that brings together expert recommendations and carefully curated wine deals at amazing prices,” says Gabby Leibovich, co-founder of Catch of the Day.

“Andre and Justin not only have an incredible understanding of wine and the sector, they also understand the online world and what it takes to build a successful business in this space.”

Headquartered in Adelaide, South Australia, Vinomofo was founded 12 months ago and has undergone rapid growth. The company currently has over 30,000 active subscribers and boasts Australia’s largest social media community of wine enthusiasts with over 25,000 Twitter followers. The site has established supply relationships with over 200 of Australia’s leading producers, ensuring a broad range of quality wines on offer at various price points.

Leibovich says the investment made sense for both businesses by delivering Vinomofo the perfect platform to take their rapidly growing business to the next level, and to CatchOfTheDay an established credible brand and management team to best represent its group in the online wine space.

Grant Arnott is Senior Editor of Power Retail, Australia's number one news and information resource for online and multichannel retailers.
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