Since the Facebook Platform was launched in 2007, I have been included in providing Facebook apps for big brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what I got out from what doesn't work on Facebook and what does work. Let's start with the fact that deep campaigns don't really work. True story! Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It perfectly fits in with how agencies build microsites and websites and justify the $100,000-plus price tag that they like to charge. Unfortunately, this doesn't work for most Facebook users so I guess that agencies and brands are just wasting a lot of cash. Read more →