Election Splurge, Strongest September Sales on Record

David Crawford, Chief
Executive Officer of the Motor Industry Association says
“registrations of 11,840 new vehicles for the month of
September is the strongest September result since the MIA
started collecting records in 1975. It reflects continued
strong demand and surprisingly suggest purchases of new
vehicles were unimpeded by the election during September”.

September sales of 3,458 new commercial vehicles was also
the strongest September on record while 8,382 new passenger
vehicles for the month was the strongest September result
since 1986. Year to date, registrations of new commercial
vehicles are 4,907 units (21.5%) above this time 2013.
Registrations of passenger vehicles year to date are 6,218
units (10.3%) above this time in 2013.

Passenger
vehicles registrations of 8,382 units during September, were
up 1,110 Units (15.3%) on September 2013. Commercial vehicle
registrations of 3,458 were up 659 units (23.5%) on
September 2013.

Toyota was the overall market leader for
the month of September with 20% market share (2,321 units)
with Holden second on 11% (1,349 units) and Ford third with
10% (1,151 units).

The Toyota Corolla was the top selling
new vehicle model in September with 629 new registrations,
followed by the Ford Ranger with 595, the Toyota Hilux in
3rd with 526 registrations.

Toyota remains the passenger
car market leader for the month of September with 19% share
(1,582 units), with Holden second on 12% (1,044 units) and
Mazda third with 8% (671 units). Toyota was also the
commercial vehicle market leader with 21% share (739 units)
followed by Ford at 19% (672 units) and Holden third at 9%
(305 units).

The Toyota Corolla was once again the top
selling passenger model with 8% market share (629 units),
followed by the Toyota Yaris on 4% (373 units) and the
Holden Commodore on 3% (277 units).

The Ford Ranger
retained its position as the monthly top selling commercial
model for September with 595 units sold (17% market share).
The Toyota Hilux was the second best seller with 15% market
share (526 units). This was followed by the Holden Colorado
at 8% (280 units). Year to date the Ford Ranger has
retained the lead as the top selling commercial model with
16% market share (4,435 units) followed by the Toyota Hilux,
with 15% market share (4,264 units).

The sale of sports
utility vehicles continues to be the strongest selling
segment with 28% of all vehicles sales in September,
followed by pick-ups/chassis-cabs with 19% and small
passenger cars at 16%.

“Healthy economic confidence
combined with competitive pricing is fuelling strong demand
for new vehicles. If sales keep at this level it could over
124,000 new registrations for 2014, exceeding the previous
best year of 123,247 new registrations in 1984” says Mr
Crawford.

ENDS.

Attachments

Sheet
1: Detailed figures for top 15 distributors, full
year 2013, month of September 2014 and year to date 2014,
total vehicles, new cars and new
commercials.

Sheet 2: Detailed figures
for top 15 selling models - passenger cars and commercials-
full year 2013, September 2014 and year to date
2014.

Sheet 3: MIA segmentation full year
2013, September 2014 and year to date 2014.

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