I found out about the event before the holidays on Twitter. Luckily, the event is only two hours away from Vancouver so I registered.

I’m looking forward to being able to dedicate a good chunk of time to think about content strategy, budgeting and analytics. Typically, I have to squeeze in relevant readings at bedtime—not the best means of keeping abreast of any topic.

On January 20, 2011, I’ll be at the next event put together by Third Tuesday Vancouver organizers Joseph Thornley and Jeremy Lin which brings CC Chapman, co-author of Content Rules, to our city. The book focuses on how each of us are now publishers—whether we want to or not—and how quality content can turn customers into willing advocates who engage and share what we produce.