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Guest Post by Margaret King, Founder/President of InfoRich Group, Inc. Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. MORE

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. MORE

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Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. Some call social media shares vanity metrics because they have turned into such a popularity contest. However, it’s still worth looking at these metrics to see how people are sharing your content. Every nonprofit knows that good content is king. MORE

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That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

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But for some data can be hard to measure and contextualize, and according to a recent post from Beth Kanter’s Blog, it can help to discuss your strategy with people who … Continued The post Understanding Social Media Metrics appeared first on Tech Impact.

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. This metric is usually overlooked, but it should be right up there with email conversion rates. So, what are other metrics nonprofits may be missing?

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. .

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Metric: Participants who have raised $0; or Participants who have raised less than $25.

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social.

If you have a receivables balance of any type, using the following metrics can set the stage for improving your ability to collect receivables. Financial Management accounting accounts receivable collections

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. For example, if location information will prove useful in tracking place-based impacts, best to build this metric into registration from the start, rather than try to capture the information later.

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Goal: Awareness Metric: Total Reach/Impressions.

These are often the key metrics a nonprofit uses to determine the success of their digital program. List size. Open rates. Page views. Click-through rates. Dollars donated. However, it’s not the most important one

The post Better Understanding Nonprofits And Their Facebook Metrics appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Black Celebrity Giving. Facebook is the flagship social media platform for most nonprofits. For good reason, too.

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!!

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Obvious event metrics to follow are the basics, like these: Total amount raised. Metric.

If you have a receivables balance of any type, using the following metrics can set the stage for improving your ability to collect receivables. Financial Management accounting accounts receivable collections

Topic : Do-It-Yourself Community Metrics. This session talks about the importance of data and metrics to your work and offers how-to guidelines on ways to map and monitor your community and your work. 2011 presentation community diy howto metrics strategy webinarDate : January 19th, 2010. Location : online with Nonprofit Webinars.

They’re called fundraising success metrics here, but they are also… Conducting Prospect Research Data and Statistics Education UncategorizedThis post was written by Bill Tedesco, CEO of DonorSearch. Measuring your performance is a crucial step that nonprofits must take to succeed.

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. Campaigns Metrics & Measurement Planning end of year fundraisingThere are A LOT of ways to measure a campaign's success, let's look at a few.

Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. Email deliverability is a metric for the rate of success you have at getting your messages into people’s inboxes.

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. Some call social media shares vanity metrics because they have turned into such a popularity contest. However, it’s still worth looking at these metrics to see how people are sharing your content. Every nonprofit knows that good content is king.

But in the Social CRM space, there seems to be a lot more attention paid to what I would call “metrics - useful for attracting new donors, and understanding the “emotional state of conversations rather than relationships that are trackable to “nurture and retain those donors the organization already has.. Example – in Jeremiah Owyang’s report, of the 18 use cases for Social CRM he uses, 7 or 8 of them are really use cases for metrics.

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. These metrics are more qualitative in nature which makes them more difficult to define, capture, and track.

And no matter how many organizations I show that have defined metrics to measure core, mission-related programs, I still hear from people who think that the examples I give are of organizations with much more straightforward missions than theirs. Find a few metrics to start with.

Paying attention to sustainer giving, website traffic, email response rates and other key metrics is an important part of creating a successful online fundraising program. Online fundraising continues to shine, but there’s more to the story.

And which fundraising metrics should you measure? The post 3 Big Fundraising Metrics Your Nonprofit Absolutely Needs to Measure appeared first on John Haydon. Being “data-driven” is easier said than done. But where do you start?

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers.

Facebook Insights displays video metrics for videos that you post to your page. You can also see metrics for videos you share from another Facebook page. To access Facebook video metrics, click Insights at the top of your […].

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.”

But the question those metrics beg is how the increase in volume is impacting email performance. Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving.

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” When you know what the right question is, you’ll know what metric to track in order to answer that question.

This slide came from a presentation by Rashimi Sinha that I stumbled upon and is focused on a different topic, but I pulled out this slide for "Popularity Metrics." Metrics help us -- if we let them -- to keep a balance on what else we might look at to be curious about.

Kristi had a good question on my recent Quote of the Month post about metrics: "I get that, about page views, I really do. As it happens, I've just heard of this Social Media Ad Metrics Definitions document written by the Interactive Advertising Bureau. Tags: metrics But when you need a starting point, something to show people who don't get soft stuff like engagement, something to show people who want hard data, exactly where do you start?

Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve. And the highest level metric that they lead with is that they have 20 volunteers, and they have 20 every year. Unless you are going to open up the volunteer opportunities, I question whether reporting that you have 20 volunteers, at least as your lead metric, is helpful at all.

Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected. Data evaluation Leadership Metrics nptech nten CommunicationsJohn Haydon. Partner. SocialBrite.

Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics.

This is why People Talking About This is the ultimate metric on Facebook. Why is valuing PTAT above all other Facebook metrics important? Forrester recently published research proving (yet again) that people overwhelmingly trust what their friends say about a brand.

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools.

It's very easy to get overwhelmed when diving into metrics and measurement. Here are some beginning steps to getting your toe in the water with basic metrics tracking (along with some resources to help along the way). Data Leadership metrics tracking nptech ntenJess Main. Operations Manager. National Center for Media Engagement. So, start small.

Rex Lee has a great post about five things that make social media worthwhile even if they don't show up in any metrics you might be able to come up with. He says, "it's not just about the percentage of people that actively participate". Here's my version of his five points: 1) People like to be asked for their input. Even if they don't have any right now. 2) Those who will/do participate will be self- motivated, which is what you are looking for.

Guest Post by Margaret King, Founder/President of InfoRich Group, Inc. Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform.

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. Tags: facebook metrics Click to see larger image.