Montecito Family YMCA

MONTECITO FAMILY YMCA ANNUAL CAMPAIGN

Postcard announcement for campaign kickoff

Flyers for various fundraising events

Poster for fundraising triathlon

Goal-tracking thermometer

As the nation's largest nonprofit, the YMCA raises hundreds of thousands of dollars every year. To keep its various constituents—members, staff, volunteers and donors—focused and energized, the Montecito YMCA themed its annual fundraising campaign as "Calling All Superheroes! Save The Y."

The comic book feel of the designs, from halftone dots and comic-style letter outlining to the Batman-esque sound effect ballons, matched the various themed events held in February for the campaign.