HP Brand Stores

An HP dedicated store to explore and experience HP products

To offer our consumers a more enjoyable shopping experience, HP has over the last 2 years introduced over 160 new HP store-in-store locations.

To expand further on our superior in-store experience, we have now developed the HP Brand Store concept with the objective of making it easier and more intuitive for consumers to find, experience and buy our products and solutions in a 100% HP dedicated store.

The design of HP Brand Stores has been inspired by an idea of creating a warm, inviting and engaging environment where we can transmit to our customers our passion for technology.

6 new stores with the new transactional layout format have been opened during Christmas 2010.

We are delighted to invite you to come and meet us in our HP Stores all throughout Europe, Middle East and Africa.