Rijksmuseum Twenthe

In 2012 Arnoud Odding became the new director of the Rijksmuseum Twenthe. He envisioned the museum to be a Museum of the Imagination. A place where human imagination is studied, presented and stimulated. Since it is our own imagination, that shapes and gives meaning to our world.

I was commissioned to design the image of the campaign which refers to autumn, the harvest season, which is the time of the year that the festival took place. The silhouettes of the leaves are combined with symbols of the 4 components of the festival: Art & Science, Technology & Philosophy, Image & Sound and Food & Drinks. During the festival 4 different exhibitions opened. For these I designed the visual campaigns as well and customized it into different print media.