Reebok Sponsers Sonic UK Competition

Sega of Europe announced today that they have formed an exclusive sponsorship alliance with Reebok to promote the European Sonic Speed Challenge with Reebok DMX, a European-wide online Sonic Adventure competition running from December 1st to January 14th, 2000.

Sonic Adventure players throughout Europe will be able to download a specially-designed Emerald Coast course from the Sonic Advenure website. In this special course, players are required to collect five pairs of Reebok DMX shoes which Dr. Robotnik has stolen from Sonic's closet. Those with fast times may wish to upload their finishing ratings to the Sonic Adventure for ranking. The winners will be those with the fastest time! The prizes offered are as follows:

J-F Cecillon, Chief Executive Officer, Sega Europe, had this to say, "The European Sonic Speed Challenge with Reebok DMX, the first on-line Sonic Adventure competition targeted specifically at Sega's European audience, is the next step to creating Dreamcast's on-line community. Reebok's support both in-game and for our consumers make this a truly stimulating competition. "