Scaleable Authentic Native

WHAT WE DO

Providing brand-safe advertising that harnesses data, machine learning, and content, Platform360 unifies and empowers advertisers and publishers, connecting them through a virtual marketplace that allows publishers to sell their most premium native and content products and allowing advertisers to reach their audiences through engagement rather than disruption.

Together we are the alternative.

WHY WE DO IT

Digital advertising as we’ve known it is broken…

22%

Of users are using adblocker and when banner blindness is pretty much universal

10,000

Display ads must be shown 10k times before someone clicks

16.4bn

Advertising fraud accounted for around $16.4 billion of expenditure in 2017

22%

Of users are using adblocker and when banner blindness is pretty much universal

10,000

Display ads must be shown 10k times before someone clicks

16.4bn

Advertising fraud accounted for around $16.4 billion of expenditure in 2017

We pioneer a new form of advertising focussed around true audience engagement. Advertising which is not intrusive and annoying. Advertising that doesn’t interrupt stories, it tells them. A form of advertising that prioritises viewability, accountability, and brand safety.

The industry has responded, Native advertising is set to account for over 80% of digital spend by 2021.