The Atlantic Wire's Rebecca Greenfield has blasted the "trend du jour of public relations" of attacking media in the wake of bad publicity.

Greenfield on July 1 argued that Napster founder Sean Parker, Guardian scribe Glenn Greenwald and gaffe-prone actor Alec Baldwin are among the latest figures garnering press attention to attempt to discredit critics by pushing them into a new category called "fake journalism."

"This is the trend du jour of public relations: in the face of bad press, people weigh in on the state of the media," she writes, later adding, "The state of journalism isn't in disrepair because it criticizes you or your lifestyle."