The Layer Blog

Messaging Lets Customers Tell You Exactly What They Want

Customer-centricity is the name of the game in today’s mobile-first world. But whether you’re trying to follow the Five I’s of one-to-one marketing or focusing on fostering learning relationships, you need the right medium for customer conversations. Find out why messaging is the perfect fit for a one-to-one business.

It’s Time to Integrate Messaging into Your SaaS App

Just about every tool you use and website you visit has that little chat bubble stuck in the bottom-right corner to let you know you can get in touch with customer service if necessary. But SaaS companies can go deeper with messaging. Direct messaging integration can facilitate communication between users and improve collaboration.

Disney Is Taking Control of Its Digital Destiny—And So Should You

The recent news that Disney is pulling all its content out of Netflix by 2019 and building its own streaming service makes one thing clear. Every company is a tech company. Even if your company isn’t as big as Disney, start thinking about how you can own (not rent) your digital experience. Find out…

https://layer.com/wp-content/uploads/2017/08/dis-net-2x.png10003000Ivy Montgomeryhttp://layer.com/wp-content/uploads/2017/02/layer-logo.svgIvy Montgomery2017-08-11 19:43:002017-08-11 21:06:10Disney Is Taking Control of Its Digital Destiny—And So Should YouEngineering

Introducing “Mark All as Read” in Customer Conversations

Customers have been reaching out to tell us about their need for a “Mark All as Read” feature in the Layer platform. Rather than leaving customers to find manual workarounds, we’ve recently updated the product to include a simple method for marking messages as read and clearing notifications.

Messaging—The Past, Present, and Future of Voice Interfaces

As voice interfaces are on the rise, brands are wondering about what their voice strategy should be. This is the same challenge companies faced when chatbots were at peak hype in 2016. The future of customer conversations isn’t about choosing a single channel. It’s about integrating all channels into a centralized messaging strategy.

MobileBeat 2017 Replay: How to Make E-commerce More Customer-Centric

Customer-centric e-commerce is about more than throwing a chatbot on a website or having multiple channels available to engage with consumers. You need the right technology in place to take a real-time, conversational approach to selling. Find out how to make a more engaging e-commerce experience.