Microsoft Acquires VideoSurf For Xbox Live Integration

In a press release sent out today, Microsoft has announced that it has acquired VideoSurf. The VideoSurf company is like a Shazam for video, and enables you to search and “tag” individual frames of videos in real time to deliver more accurate video searches.

Over the coming month Microsoft is looking to bring new content to their Xbox Live service, with the addition of nearly 40 world-leading TV and entertainment providers. Where their new acquisition will provide Microsoft’s video partners with the ability take full advantage of features such as voice search, which is now a feature on Microsoft’s Kinect motion controller for the Xbox 360.

Alex Garden, director of Xbox LIVE explains how VideoSurf will be used by Microsoft.

“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,”- “This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.”