The band played, the cheerleaders cheered and the fans chanted "Tommy T!, Tommy T!"

Tommy Tuberville's introductory, and somewhat surprising, press conference to introduce him as Cincinnati's head football coach was a show Saturday night.

"We expect greatness from you," said university president Santa J. Ono.

Ono earlier tweeted: "We have a coach that led Auburn to #2 in America. #hottestcollegeinamerica is going to sizzle next year."

Tuberville, who was Auburn's head coach from 1999-2008, was hired away from Texas Tech on Saturday apparently after a whirlwind romance between Cincinnati and the athletics director who worked with him at Auburn.

"It has been very quick. I got my first phone call less than 10-12 hours ago," Tuberville said.

Tuberville made his second move since leaving Auburn after the 2008 season. He coached at Texas Tech from 2010 until today.

Then he said the telephone rang.

"It's a quick turnaround. In our business, you don't have time to really react. This is not my first rodeo," he said.

Cincinnati Athletics Director Whit Babcock knew Tuberville from when they both worked in the Auburn athletic department, and expedited the hiring process. Babcock worked fast. Cincinnati lost coach Butch Jones when he took the Tennessee job only yesterday.