After political parties, corporate companies in the country are facing the fake news menace. According to The Economic Times report, instances of fake news messages adversely affecting private firms are on the rise.

Last week, Piramal Enterprises was engulfed in fake news crisis regarding default in loan payments by real estate developers while consumer goods firm Nestle was also in a similar spot following a WhatsApp message that alleged poisonous substances in its pet care products.

The development indicates that fake news in the social media is slowly spreading its wings to India Inc, as per the report.

“There could be instances where a potential rival can create multiple accounts and can retweet and share messages very quickly. That can be very hard to control,” Tushar Ajinkya, head of forensics and fraud investigations practice at DSK Legal was quoted as saying in the report.

While some firms did not respond to such fake messages, others have taken an active approach. Hindustan Unilever, as per the report, have set up big command centres to tackle such situations.