Taipei, Taiwan – May 16, 2013 - ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced a small but stylish addition to its DashDrive family of USB Flash drives. The new DashDrive Choice UC510 packs durability and charm into a super small and handy profile.

With this new drive, ADATA has once again made the most of Chip on Board (COB) technology, and the result is a highly water-resistant, durable device that is ultra-small and easy to carry. The drive body shines with a metallic gleam, and the capless design eliminates the need for a drive cap and the related chance of cap loss.The UC510 has a USB 2.0 interface, providing the required performance for most common data storage and transfer needs.

Purchasers of the UC510 can also take full advantage of ADATA’s free and proprietary value-add software, including UFDtoGO, OStoGO and the latest Norton Internet Security™ 2013 (60-day trial). The DashDrive Choice UC510 is backed by a lifetime product warranty.

The DashDrive UC510 is available in colors of steel-blue and titanium. Capacities are 8, 16, and 32 gigabytes.

About ADATAADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit http://www.adata-group.com.