Florence + The Machine 'Lover To Lover' by Vincent Haycock

Shot in California and starring Australian actor Ben Mendelsohn, Vince, speaking to nowness.com, had this to say about Welch's performance in his tale of 'American heartbreak': "She wasn't just Florence, she was playing a character. It was exciting to take someone who's built such an iconic visual style, with the floaty dresses and distinct look of her videos, and do something really different."