Uber CEO Travis Kalanick has talked with high-profile operatives like Howard Wolfson and Jay Carney and is considering "big corporate names" as it works to topple the taxi industry with its technology-driven business model, Swisher reported.

Political experience would be in-line with Uber's previous PR hires. Political consultant Lane Kasselman joined Uber in March to head Americas communications, while Glover Park veteran and former Democratic Senatorial Campaign Committee policy director Nairi Hourdaijian has led global communications since June 2013.