Jen Gureki

We all know the outdoor industry’s legacy brands: Patagonia, The North Face, Arc’teryx, Black Diamond. But where are the fresh-faced newcomers destined to become titans?First, why startups matter: “Innovation and industry progression come from the group, not a handful of ...read more

In light that it’s 2016—nearly a century following women’s suffrage, the U.S. Constitution’s 19th Amendment, and 80 years since the country’s first ski resort opened in Sun Valley, Idaho—the slice of women that are in leadership positions in the industry is shockingly delayed. ...read more