SLAPPA Named "Best Laptop Bag Brand" in About.com Reader Poll

"SLAPPA wins in a landslide with a vote count of more than 75% of the 2nd place brand"

March 15, 2011: SLAPPA (www.slappa.com) maker of professional laptop backpacks, laptop bags, travel cases and DJ cases for multimedia gear today announced it has been named "Best Laptop Bag Brand" by About.com in a recent readers poll. SLAPPA received 60% of the 7000+ votes and won in a landslide, nearly doubling the second place runner up.

"This is a big win for the SLAPPA brand, everyone who works here and our customers", said Jeff Moss, SLAPPAs Brand Director. "To think we have just started focusing on laptop products 3 years ago, and to be awarded "Best Laptop Brand" by readers says a lot for the quality of products we make and the loyalty of SLAPPA customers. We are so proud of this because it is voted by the readers, and while some of these other brands have a foothold with retail store buyers who are "their friends", we believe this poll speaks volumes in terms of customers wanting better quality products than what is typically found at retail stores."

While not found in mass merchant retail stores, SLAPPA has over the past two years dramatically grown its ecommerce business and has done so with its laptop bags, laptop cases and backpacks. The company continues to aggressively grow its line of very high quality laptop bags, laptop cases and backpacks and is able to keep the price points very competitively priced because it sells directly to customers which enables them to cut out the retail stores and their very high margin requirements.

"Two years ago we made the commitment to our online business because it enables us to deal directly with our customers which improves their overall experience and allows us to provide very high quality products at extremely attractive prices," continued Moss. "Now we have over 35,000 direct customers and expect to grow to over 70,000 in the next 18 months."

About SLAPPA SLAPPA engineers and distributes a visionary range of products, inspired by the pursuit of creating the ultimate user experience. Building on the success of the SLAPPA HardBody CD and DVD storage line, the SLAPPA brand continues to build its reputation for offering the highest quality backpacks, laptop bags, laptop cases, iPad cases and gamer cases for DJ’s, Pro-Audio users, Gamers, Photographers and Travelers. SLAPPA products have won critical acclaim from more than 80 publications and have been recognized for 3 “Product of the Year” awards. SLAPPA currently sells in 14 countries around the globe, and continues to actively expand its international presence. SLAPPA is currently looking for exclusive importers for a number of international countries. For information on becoming a SLAPPA reseller, importer or distributor please e-mail us at sales@slappa.com or visit us at www.slappa.com, www.slappa.ca, www.slappa.co.uk or www.slappa.com.au.