If You Could Collaborate

If You Could Collaborate is the fourth annual If You Could exhibition. Aiming to provide a platform for the finest creatives from all over the world to question their conventional working methods and outcomes. The contributors have been challenged to produce something a little unexpected, by working with a partner of their choosing from any discipline, profession or background. There is no brief to answer, or format to honour – the only limit being the enterprise and imagination of the artists involved, and a liberal 12 month deadline. Below are all of the pairings, and their outcomes.

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Praline & The Model Shop

Praline have been creating brilliant design solutions for many years, from publications and branding, to websites and exhibitions. Always looking to add humour and clarity to their work, they’re not put off by the size of a project, working with both large organisations and smaller outfits, including esteemed clients such as the Pompidou Centre and Tate Modern.

After meeting The Model Shop of architects Rogers Stirk Harbour + Partners, through a previous commission they decided they’d like to extend their working relationship a little further. Ending up with a new font, and physical scale models interpreting its shapes.