‘Vested Suggested’ Goes Live on Alexa

Mon., Oct. 23, 2017

Vested has launched what it says is the first news product on Amazon Alexa developed specifically for PR professionals in finance.

“Vested Suggested,” the firm's weekly newsletter, will now provide an additional outlet for those working in the financial sector to keep up with its latest news on-demand.

A recent study by National Public Radio and Edison Research notes that 42 percent of smart speaker owners say their device is now “essential” to their everyday life. Vested says that adding the Amazon Alexa capabilities to “Vested Suggested” is a way to capitalize on the changing behaviors brought about by that technological shift.

“Our clients expect us to keep pace with the rapid news cycle and to communicate that news in real time,” said Dan Simon, Vested co-founder and CEO. “As a service-minded agency, we listen to our clients and deliver on their expectations. The Vested Suggested Alexa skill is the first step of delivering customized industry news and intelligence on a client-by-client basis.”