Create Custom Views

Custom Views are an enterprise package feature that allows you to aggregate data from multiple campaigns and trend the results in an Insight Graph. Additionally, for location-based campaigns custom views can be used to create a Geo Insights Map.

This tool makes it easy to build and manage smaller campaigns for specific keyword groups and then combine data in graphs for reporting. For example, instead of building a campaign with 1000 keywords and 5 tag groups each with a number of individual tags used for filtering multiple copies of the same report, you could build 5 campaigns with tag targeted keywords each based on one of the tag groups. Then create a custom view containing data from all 5 campaigns and trend the combined data in the Insight Graph.

Available Insight Graph metrics: Rank Position Stats, and Visibility Score.

navigate to Tools > Custom Views and click Custom View Groups in the left menu

click the Add Group button

enter a Group Name

click the Add button

How to Create Custom Views

Tools > Custom Views > Custom Views Manager

Click the Add Custom View button to create a new view

Custom View Details

Add a Custom View Name to identify your data group

Click the Add Data Group button

Add Data Group

Select a Campaign

Select the Keyword(s) you want included in the Data Group, options include:

All Keywords

Individual Keywords

Keywords associated with a Tag

Select the Search Engine(s) you want included in the Data Group

Multiple Data Groups

Continue adding Data Groups and then click the Save button

After creating a data group, you can edit it by clicking the pencil icon or delete it by clicking the X icon.

Location (optional)

Example of Custom Views used to display rank distribution for campaigns that are rank tracking for specific city locations.

If you plan to use a Custom View for display in our Enterprise Geo Insights Map, then enter a location in one of the following formats:

US City, State

Canada City, Province

International City, Country
This format can be used for countries that don't have multiple cities with the same name. In cases of more than one city with the same name (e.g., USA), it's necessary to add the state or province.

Country
In a case where you want to display aggregate data per country for multiple countries, you may enter the country name and the map pin will display on the country.

Example of Custom Views set to country location displayed on a map of Europe.

Street Address
In a case where you have multiple locations in the same city or region you may choose to enter a full street address with postal code. This will enable you to zoom in and lock on a region and display all the locations in that area.

Example of an average rank map using Custom Views with street address locations.

Custom View Group (optional)
If you want to associate a Custom View with a Custom View Group, select the group name from the menu and click the Save button.

Open the example file and complete the fields (removing the sample data):

custom_view_name (required): this displays in the Custom Views screens as well as in selection menus in reports and graphs

location (optional): valid formats are

US City, State

Canada City, Province

International City, Country

Country

Full street address of the building (do not enter building name, suite, floor or box numbers)

campaign_id (required): Campaign IDs can be found by using the Campaign Info tools listed above.

se_id (required): Search Engine IDs can be obtained by using the Campaign Info tools listed above, or Search Engine List API or by downloading the Search Engine List Excel sheet. If you want the custom view to be set for all search engines, then enter all_ses.

tags (optional): if the campaign has keyword tags, then you may enter one or more tags in this column. Multiple tags should be separated by a comma (e.g., tag1,tag2,tag3). A list of existing tags per keyword can be obtained using the Export Keywords List function.

keywords: required if tags are not used. Keywords should be separated by a comma (e.g., keyword1,keyword2,keyword3). If you want all of the campaign's keywords, then enter all_keywords in this cell. A list of existing keywords can be obtaining using the Export Keywords List function.

custom_views_group (optional): if you will have multiple custom views that are related (e.g., same domain, company, topic, location, etc.) you can create a Custom View Group by entering it in this field.

How to Edit, Duplicate or Delete Individual Custom Views

To duplicate an existing custom view, click the Copy icon, enter a new name and Save.

To Edit, click the pencil icon, make the changes you want and click the Save button.

To Delete an individual custom view, click the trash icon. Please note that deletion is permanent.

How to Export Custom View Settings

You can export the settings of your custom views for editing and importing in bulk, or to store a copy locally. The export file contains the settings that are in the import file (i.e., custom view name, location, campaign ID, search engine ID, tags, keywords and custom views group), it doesn't contain campaign data.

Navigate to Tools > Custom Views > Custom Views Manager

Select All, a specific group or individual custom views

Click the Export button and save the file to your computer

How to Bulk Delete Custom Views

Utilizing the Bulk Delete option will remove all custom view settings for the selected items.

Navigate to Tools > Custom Views > Custom Views Manager

Select All, a specific group or individual custom views

Click the Delete button

Confirm Deletion
Because bulk deletion is permanent (it is not possible to recover the settings), we recommend that you export your custom views prior to deleting them.
If you are certain that you are ready to delete the selected custom views, then click the Delete button.

Successful Deletion of Custom Views

Create Custom Views Insight Graph

Three categories of metrics are available in the Insight Graph:

Campaign Metric: this allows data only from the campaign it is being created in

Cross Campaign Metric(Enterprise only feature): this allows data from any account campaign

Add Custom View Metric
After creating custom views with data groups in Tools > Custom Views, you can click the Custom View button in the Insight Graph and select from the list of views that have been created in your account.

Select a Custom View and click the Add button

Add a Metric, you can choose from Rank:

Keyword Position Stats

Visibility Score

Insight Graph Example: Rank Distribution & Visibility for Multiple Campaigns
This graph was created by adding the following Custom View metrics:

Visibility Score with Area chart type

6 Rank Position Stats metrics for different rank positions with Column chart type

Change to Stacked Columns View
After adding all the metrics, if you've adding Column chart type you can change the Graph Settings to display as Stacked Columns and click the Apply Changes button.