Birchbox Raises $60M to Make Beauty Products Go Viral

Birchbox
Inc., a startup that delivers a monthly selection of beauty products to
members for a fee, has raised $60 million in a new round of venture
funding led by Viking Global Investors and joined by the company’s
earlier backers.

The
startup is widely viewed as a powerhouse in so-called “subscription
commerce,” in which consumers pay for monthly delivery of goods to their
doorstep

Other
venture-funded companies that sell packages of select goods to monthly
subscribers include NatureBox for snack foods, ADKM Inc. known
as Harry’s Razor Co. and Dollar Shave Club for mens’ grooming
products, H. Bloom and TheBouqs.com for flowers, andBarkBox for pet
products.