We are KAi. We help clients build
sustainable relationships based on trust and dialogue, rather than short-term manipulation and monologue.
Artists, developers, psychologists and strategists – unified in our quest to make the noise obsolete.

Active in and outside of Sweden, KAi's organization is small, nimble and personally invested. Find inspiration in our
case studies and learn more about how KAi's
workflow can help you and your business.

We help clients build sustainable relationships based on trust and dialogue, rather than short-term manipulation
and monologue. Artists, developers, psychologists and strategists – unified in our quest to make
the noise obsolete.

OUR PHILOSOPHY +

IF YOU ARE A CLIENT +

IF YOU ARE A CREATOR +

We strive to support those with an intention to say something important. New ideas, products or projects that the world desperately need to understand. Causes that want to be
heard. Brands with a purpose.

We prioritize precision before convention, integrity before anything. For us, being successful translates
into being able to do what we love, to co-create content we really care about.Life is too short for anything less.

When the storyteller is invested in the subject matter, the story will live. Invasive advertising and nonsense
content is dying. Or at least: We are on a quest to make it obsolete.

This means that we choose our projects carefully. If we don’t believe in it, we won't do it. But when
we do, we invest our hearts like there's no tomorrow.

KAi is closely connected to the art and performance world. It's a major part of our professional history and our daily mindset. One of our visions is to invest
part of our revenue in daring, radical artprojects. By doing so, we want to build a funding bridge between the arts and the rest of society. Being an autonomous, high-end body that generates great content for others, demands a crew who
themselves have an intimate relation to content creation.

Through our existing channels we share the work and stories of artists we respect and believe in. This
means that when you, as a client, partner up with KAi – you also become an important part of this
economy.

We need to understand whyyou care about your brand, product or service.What motivates you? What's your history? How did it all start? What makes you angry, puzzled, happy or
totally crazy excited? Who´s your favorite musician? What are your end customers saying about you? The best stories are authentic, and every detail matters to us.

We're always on the lookout for talented, motivated, creative spirits willing to join us in our quest to give the world (and our clients) the most vibrant, sincere, meaningful, user-friendly and beautiful stories possible.

OUR PHILOSOPHY

We strive to support those who have something important or urgent to say. New ideas, products or projects
that the world desperately need to understand. Causes that want to be heard. Brands with a purpose.

We prioritize precision before convention, integrity before anything. For us, being successful translates
into being able to do what we love, to co-create content we really care about. Life is too short for
anything less.

When the storyteller is invested in the subject matter, the story will live. Invasive advertising and nonsense
content is dying. Or at least: We are on a quest to make it obsolete.

This means that we choose our partners carefully. If we don’t believe in it, we won't do it. But if we do,
we invest our hearts like there's no tomorrow.

KAi is closely connected to the art and performance world. It's a major part of our professional history
and our daily mindset. One of our visions is to invest part of our revenue in daring, radical art projects.
By doing so, we want to build a funding bridge between the arts and the rest of society. Being an autonomous,
high-end body that generates great content for others, demands a crew who themselves have an intimate
relation to content creation.

Through our existing channels we share the work and stories of artists we respect and believe in. This means
that when you, as a client, partner up with KAi – you also become an important part of this economy.

IF YOU ARE A CLIENT

We need to understand why you care about your brand, product or service. What motivates you? What's your
history? How did it all start? What makes you angry, puzzled, happy or totally crazy excited? Who´s your
favorite musician? What are your end customers saying about you? The best stories are authentic, and
every detail matters to us.

IF YOU ARE A CREATOR

We're always on the lookout for talented, motivated, creative spirits willing to join us in our quest to
give the world (and our clients) the most vibrant, sincere, meaningful, user-friendly and beautiful stories
possible.

Ulrika Svensson

Erik Berg

-+- RECENT -+-

-+- ACTIVITY -+-

In April-May 2018 KAi Studios will set up office in Kolgruvan – a beautifully refurbished old chocolate factory located in the industrial environments of Ringön in Göteborg. Kolgruvan is a 700 m2 creative space bringing together individuals, freelancers and companies under one roof. We're super excited about it!

We're currently recruiting new, amazing colleagues ready to help us expand our impact. During April-May 2018 we'll be carrying out a series of interviews in Göteborg, Malmö and Stockholm. We hope to present new members of the crew very soon!

Norrsken House in Stockholm is a creative cluster for tech entrepreneurs and people aiming to solve global issues. In March 2017 KAi held a workshop about purpose-driven storytelling and the necessity of WHY together with companies from Norrsken.

/

Why STORY ?

Why STORY ?

9 out of 10 consumers are likely to switch brands to one that is associated with a good cause if price and quality are similar.

7 out of 10 would help a brand promote its products or services if there is an urgent cause behind them.

Stories give shape to the world around us. They provide context and meaning to every piece of content we produce or consume. Content that fails to connect purpose and emotion, rarely helps or satisfies anyone. It just adds to the noise.

We WANT purpose. We NEED stories.

You NEED …

A great website needs more than pretty looks. First off, you need a clear identity. What values do you bring into the world? How do you contribute? If you know, others will too. Creating a website that is truly valuable for your end users includes making sure it is also usable, useful, desirable, findable, accessible and credible.

You need to invite newcomers to join your quest. Why should anyone spend their days realizing your dream? What are the core values you invite others to engage in?

You need to be honest, real and engaged. Stories connect us in a way nothing else can. Make it count by sharing something important. Social media is not much different than attending a dinner party. Be nice, polite and add something interesting to the conversation.

You might need a change of mindset. Consider that something interesting is always just one click away. Consider how people gather information and do research online. If you have important things to say, you should add something useful to that journey. Is there a better way to engage in dialogue with existing and potential end users?

You need to think of it like a first date. What triggers your interest when you meet someone for the first time? You need a coherent and clear story that exposes your vision. Most of us tend to buy into values rather than words or beautiful imagery. Being authentic and invested makes a huge difference.

Your visual identity should reflect who you are. This means you need to know your story. What are the values you want to communicate? Great ideas demand a vibrant and engaging narrative, presented in a coherent way. Stories provide context and meaning, and your visual identity should make it shine.

You need to initiate meaningful dialogue and build relations. Understand what makes them angry, happy and excited. Tune in and create valuable content that matters.

You need patience, guts and endurance. There is no quick fix, the only way to build a sustainable relationship is by offering content that someone actually wants and cares about.

You need information about where your target groups are looking for solutions to their problems. Invite them to understand and engage in your vision. Work with emotions rather than facts.

If you already have a clear idea about your WHY, you might be ready to shift your focus towards the WHAT, HOW, WHO and WHERE. What is your proposed solution? To whom do you reach out, and how? And finally, where do you find those who are prepared to join you in your cause?

A brief introduction to KAi's

WORKFLOW

KAi are story and content creators since 15 years. Our refined workflow is useful for those wishing to clarify their identity and give life to poignant, user-friendly content that sparks meaningful dialogue.

We focus heavily on the “why" aspects of our clients' communicative activities. Purpose and motivation is the fuel and engine that runs the show. Why do you exist and what's your contribution? What do you bring to the table? Why do I need to engage in your cause?

– 1 –

- 1 -

Where are we now, and where are we heading?

WHAT WE NEED FROM YOU

Your attention for 3 hours

Access to existing content channels

WHAT YOU GET

CONTENT AUDIT

A complete inventory of all your existing communication channels. Does your story match your content, or are you telling conflicting stories? What´s the necessity of your story, and why should anyone care in our age of instant gratification (yes, you’re always in competition – Netflix and Facebook is just one click away)? Is your content important enough to spend time with? What can be improved? What can be invented? What untapped potential does your brand and story contain?

A content audit gives you a full scan of your digital content – how to work with it, and how to measure your progress. While doing so, you’ll also have great fun and learn new things about your company.

Let´s say you're selling chairs… “Hi, we sell great chairs” – is that a story? No, the story is found in the actual values of sitting. You might be selling comfort, concentration and good conversation, rather than just – chairs. Get it? Once you figure this out you'll be able to tap into people's emotions and get true engagement in return.

CUSTOMER INPUT

We put ourselves in the position of your audience. Once identified, we approach them and talk about how they perceive your existing content. No matter if your business is B2B or consumer-oriented, there are always specific target groups that need to get it and care about you. Capturing their responses, and then playing them back to you, tends to be a real eye-opener.

YOUR STORY ON FILM

In front of the camera we’re all equally exposed. Inconsistency and fuzziness becomes painfully visible. Together we find out if there are conflicting perspectives regarding your brand that might confuse the end customer. We provide you with a digital document for internal use, that can help you further refine and strengthen your storytelling. What you say, and how you say it, matters! This document is a great tool to see how your story develops over time.

– 2 –

- 2 -

How do we get there?

WHAT WE NEED FROM YOU

Your participation during 1-3 workshops(+ a few meetings in between)

Measurable objectives

WHAT YOU GET

CONTENT STORYTELLING STRATEGY

Based on the results from previous actions, we carve out an entirely new content strategy – what to say and how to say it – when, where and to whom? Sometimes we update and clarify an existing story. How it’s done depends on whether you’re a startup or an established brand, or somewhere in between. Together we draw up a clear roadmap for the future. Once we have this in place, great content creation can begin.

TARGET GROUP RESEARCH

Effective storytelling is based on thorough analysis and great content. What do the people we wish to engage in our dialogue care about? What are their dreams? What makes them angry? What motivates them? We find out, and create detailed profiles so that we know with whom we are conversing. Storytelling is all about dialogue. And in every good dialogue, listening is key.

CONTENT DISTRIBUTION ANALYSIS

Where and how should we tell our story? When, how often and with which specific tools? We provide you with a roadmap and a complete proposition. There are a myriad of options that need to be carefully matched against your budget and general business goals.

– 3 –

- 3 -

Let's do it.

WHAT WE NEED FROM YOU

Confidence & companionship

WHAT YOU GET

STRATEGIC IMPLEMENTATION

Some clients run their own marketing departments and have a lot of in-house resources. In these cases KAi will usually act as a creative and strategic partner during the content creation phase. Other clients are small startups, and need full support all the way through. Some might need a film and a new website, or maybe an entire eCommerce platform. However we end up doing it, our main priority is always to help our clients spread great content.

DIGITAL CONTENT CREATION

Our studios are fully equipped for professional grade production of film, web development, text production and graphic design. All of our team members are highly passionate about their craft, paying attention to every detail, and always pushing their creativity as far as they possibly can.

METRICS & RESULTS

Metrics and measurability is a crucial aspect of our work. How do we find out whether what we're doing is making any sense? We guide you through it all, and encourage recurrent meetings to monitor the most important aspects of communication, i.e. is anyone listening, do they care, and what are they telling us? It’s a constant process of fine tuning. In order to do so, we need to tap into what's actually happening. We also need to secure whether the marketing ROI meets our expectations. We make use of tools such as Google Analytics and Facebook Insights, as well as other relevant data sources.

Your turn. Take 3 minutes to try out

YOUR STORY

No matter who you are, or what you offer – you need to know the "why" of your story. We have prepared five key questions for you. Your answers will give you a hint as to whether your story is ready to be shared with the world. Enjoy!

All answers are 100% anonymous. We will send you an email containing your answers, for your private use only.

BACK STORY

CLIENT CATEGORY

Tech Startup

Internet of Things

TIME PERIOD

2017 – 2018

Clayster is a Swedish tech company with a bold vision: to build the Next Generation Internet. By enabling
fine-grained access control for real-time data, Clayster’s technology makes it possible to coordinate massive
amounts of connected "things". With a seamless flow between the physical and the digital world, entirely new
social paradigms for interaction will be introduced.

Clayster needed help translating some very complex topics into something that people could grasp both
intellectually and emotionally. Our mission was to create a compelling story about Next Generation Internet,
by explaining the technology behind it and it’s potential to disrupt current business models and
drastically affect people’s everyday lives.

CASE INFO

CLIENT CATEGORY: Tech Startup, IoT

TIME PERIOD: 2017 - 2018

BACK STORY

Clayster is a Swedish tech company with a bold vision: to build the Next Generation Internet. By enabling
fine-grained access control for real-time data, Clayster’s technology makes it possible to coordinate massive
amounts of connected "things". Clayster needed help translating some very complex topics into something
that people could grasp both intellectually and emotionally. Our mission was to create a compelling story about
Next Generation Internet, by explaining the technology behind it and it’s potential to disrupt
current business models and drastically affect people’s everyday lives.

SOLUTION

After narrowing down the main narrative
guidelines – we created a brand platform, an extensive content strategy, and an entirely new visual identity.
In late 2017 we launched a new company website containing copy, graphics and a series of filmed interviews, short
films and interactive animations. We also redesigned Clayster's technical documentation and developer pages,
and created a conceptual keynote template to use at exhibitions and conferences.

SOLUTION

The scope and complexity of Clayster's vision encouraged us to spend a lot of time researching and deepening our
knowledge about the topics in question. After a series of workshops where we narrowed down the main narrative
guidelines – we created a brand platform, an extensive content strategy, and an entirely new visual identity.
In late 2017 we launched a new company website containing copy, graphics and a series of filmed interviews, short
films and interactive animations.

We also redesigned Clayster's technical documentation and developer pages, and created a conceptual keynote template to use
at exhibitions and conferences. In early 2018 we launched a separate social platform for Next Generation Internet,
aggregating content from various social media channels related to the question.

STORYTELLING / BRAND IDENTITY

Early on Clayster understood the importance of storytelling as a key factor in building momentum around their vision
and their brand. Our main challenge was to translate seemingly huge and complex topics into a coherent and inspiring
story. We needed to find ways to make people understand and relate to solutions and situations that have not yet
happened in a significant scale. Our main strategy was to use the bigger story of Next Generation Internet as a way
to also tell the story about Clayster, the company – and to put their advanced technology into a relatable context.

WEB DEVELOPMENT / UX DESIGN

We wanted to move away from the overtly tech-oriented aesthetics that is common in Clayster’s line of business. Instead we
chose to focus on simple navigation with clean, minimalistic visual cues that would let the compact copy and beautiful
videos really stand out. The combination of the lo-fi style of the illustrations and Clayster’s futuristic vision,
created a very interesting tension.

In terms of content, the website was divided into three main narrative sections – STORY, PEOPLE and SYSTEM – focusing
on Clayster’s vision, their company culture and their technology.

VISUAL IDENTITY

Our main idea was to move away from a traditionally tech-oriented aesthetics and go for a cleaner, more elegant and minimalistic
visual style, built around a discreet yet high-contrast color palette, distinct typography and a few accentuating
graphical symbols. We wanted the visual framework to be light and unobtrusive, allowing full attention to the copy,
video and illustrations.

The logotype is equally minimalistic, consisting of the letter C complemented with a stylized (optionally animated)
“on-off-switch” – a visual analogy for the core functionality of Clayster’s technology.

FILM & DIGITAL CONTENT

How to tell the story about the intangible? It was a great challenge to capture the complexity of something that everyone
has a connection to, but still have a very hard time to fully grasp. It was clear to us that Clayster needed to focus
a lot on visual storytelling, in order to tell the story they and their audience needed. We approached the challenge
from a highly artistic and personal perspective, aiming to find a visual language that could translate the technical
and philosophical complexity into something understandable, on a both logical and emotional level.

ILLUSTRATION / ANIMATION

Together with artist Linnea Karlsson we made a series of illustrations with a somewhat quirky, yet highly personal
and unique style. The illustrations were meant to contrast the otherwise rather future-oriented narrative with their
playful, retro aesthetics. The illustrations were also used to create a series of explanatory stop motion animations.

COPYWRITING

In writing copy for Clayster we worked hard to avoid technical jargon and overused buzz words. The basic idea was to
keep things readable but not simplified, mixing figurative metaphors and concrete examples that would explain complex
issues in an understandable way.

BACK STORY

CLIENT CATEGORY

Startup

Sustainability

Clean-Tech

TIME PERIOD

2017

The Swedish Algae Factory is a startup from Gothenburg, set out to change the world with a group of microscopic
algae called diatoms. The company cultivates their own algae, based on a circular economic mindset. In the process,
they clean water, produce organic biomass and extract nanomaterial that drastically enhance the efficiency of
solar panels.

Swedish Algae Factory approached us with a general request to help them update their communication strategy and
improve their digital presence.

CASE INFO

CLIENT CATEGORY: Startup, Sustainability

TIME PERIOD: 2017 - 2018

BACK STORY

The Swedish Algae Factory is a startup from Gothenburg, set out to change the world with a group of microscopic
algae called diatoms. The company cultivates their own algae, based on a circular economic mindset. In the process,
they clean water, produce organic biomass and extract nanomaterial that drastically enhance the efficiency of
solar panels.

Swedish Algae Factory approached us with a general request to help them update their communication strategy and
improve their digital presence.

SOLUTION

We helped Swedish Algae Factory define their core story, created a brand platform, prepared a long-term content strategy, and carried out
a full-scale visual makeover. It all culminated in a new company website, highlighting the diatom’s unique traits as well as Swedish Algae Factory’s
sustainable mindset – through copy, video, photography and graphics. We also made an eight page pamphlet
and a graphical toolkit for Swedish Algae Factory to use when preparing keynotes and other visual material.

SOLUTION

In a relatively short period of time we took a deep dive into Swedish Algae Factory’s underwater universe. We helped
them define their core story, created a brand platform, prepared a long-term content strategy, and carried out
a full-scale visual makeover.

It all culminated in a new company website, highlighting the diatom’s unique traits as well as Swedish Algae Factory’s
sustainable mindset – through copy, video, photography and graphics. In addition we also made an eight page pamphlet
and a graphical toolkit for Swedish Algae Factory to use when preparing keynotes and other visual material.

STORYTELLING / BRAND IDENTITY

Our main narrative concept was to present the tiny diatom as a kind of superhero, packed with amazing superpowers.
By placing the diatom at very center of Swedish Algae Factory’s story we could also tell a bigger story about sustainability
and the necessity of a circular economic mindset. The diatom, found deep down under the arctic ice, also had a very fascinating
back story which we used as the main narrative hook.

WEB DEVELOPMENT / UX DESIGN

We ended up redesigning the entire company website, built around the story we wanted to tell about the diatom and Swedish
Algae Factory’s circular economic mindset. Our aim was to create an original aesthetic experience that should also
be accessible and informative. We’re very satisfied with the outcome.

FILM & PHOTOGRAPHY

The films created for Swedish Algae Factory were meant to create an epic backdrop for the story about the diatom, connecting
the advanced research carried out in the laboratory with the beauty of nature. We organized an extensive photo session
at Swedish Algae Factory’s laboratory, resulting in a series of beautiful closeups depicting algae in their many
fascinating forms.

VISUAL IDENTITY

Swedish Algae Factory’s visual identity was originally somewhat vague and impersonal. We wanted to find a visual language
that felt modern, brave and hi-tech, but also with a holistic and environmental dimension to it. We also wanted to
make use of the fascinating colors and shapes of the diatoms, and literally zoom in on the tiny but handsome hero
of the story.

ILLUSTRATION

A series of stylized illustrations were made to explain the different applications of Swedish Algae Factory’s research. Originally
inspired by the molecular structure of silicon dioxide – the illustrations made use of a few very minimalistic geometric
shapes, to symbolise the highly flexible characteristics of the diatom.

COPYWRITING

In writing copy for Swedish Algae Factory we focused on finding an accessible and humble tonality in a digestible format,
that should reveal the company’s high level of expertise without becoming too dense or complicated.

BACK STORY

CLIENT CATEGORY

Medium-sized Organization

Energy Automation

TIME PERIOD

2017 – 2018

For more than 30 years KTC Control have been at the forefront in providing products and services within the field
of energy automation. The company is based in Gothenburg and Stockholm, with approx. 80+ employees.

When we first met, KTC Control were facing a major challenge. The last couple of years the company had felt that
they were lacking an inspiring vision for the future, and no longer had a clear idea of their direction ahead.
KTC Control needed help, not only in defining their core identity and entire reason for being, but also in encouraging
their coworkers to fully engage in this new vision. KTC Control also urgently needed to update their tools and
strategies for how to communicate their vision to the rest of the world in an effective way.

CASE INFO

CLIENT CATEGORY: Medium-sized Organization, Energy Automation

TIME PERIOD: 2017 - 2018

BACK STORY

For more than 30 years KTC Control have been at the forefront in providing products and services within the field
of energy automation. The company is based in Gothenburg and Stockholm, with approx. 80+ employees.

When we first met, KTC Control were facing a major challenge. The last couple of years the company had felt that
they were lacking an inspiring vision for the future, and no longer had a clear idea of their direction ahead.
KTC Control needed help, not only in defining their core identity and entire reason for being, but also in encouraging
their coworkers to fully engage in this new vision.

SOLUTION

Through a series of intense
workshops, we managed to define a vision for the future that felt both rooted and inspiring. We then came up
with a complete concept for an in-house web portal where we presented “the new KTC”, including
a series of filmed interviews with the staff about company culture. We also developed a conceptual and graphical
framework for an entirely new, service oriented business model called KTC+. Additionally, we delivered a complete
brand platform, an extensive content strategy, and an entirely new visual identity.

SOLUTION

KAi’s collaboration with KTC Control has been one of our most extensive processes so far. We started at the very
core, trying to really understand why KTC are doing what they are doing. Through a series of intense
workshops, we managed to define a vision for the future that felt both rooted and inspiring. We then came up
with a complete concept for an in-house web portal where we presented “the new KTC”, including
a series of filmed interviews with the staff about company culture. We also developed a conceptual and graphical
framework for an entirely new, service oriented business model called KTC+. Additionally, we delivered a complete
brand platform, an extensive content strategy, and an entirely new visual identity.

STORYTELLING / BRAND IDENTITY

KTC Control are really good at what they do, with cutting edge expertise and a long tradition of pretty radical innovation.
Unfortunately, they haven’t been great in taking credit for it, and even less so in letting others know about it.
Our main mission has been to build an authentic and inspiring story that connects the past with the future, adding
a sense of pride and motivation to the valuable services KTC Control provide. The energy industry is currently undergoing
major changes. By fully understanding and communicating their own why, KTC Control is fully equipped to take the
lead.

BUSINESS DEVELOPMENT

A great challenge was how to anchor the new vision and business model throughout the entire organization. Change is
never easy, and we decided early on that we wouldn’t settle for anything less than full commitment from every part
of the organization. In order for this to happen, we needed a transparent and adaptable process that would encourage
dialogue and allow us to address specific needs along the way. In close cooperation with management, we arranged
a series of workshops and events to accelerate and anchor the process.

FILM & DIGITAL CONTENT

We wanted to let the people behind KTC Control tell their own stories, using their own words. The most effective way to do
this was to capture them on film. We carried out a series of interviews, with the company’s founder, the VP and more
than twenty other employees – about how it all started, where they’re heading and what it means to work at KTC Control.

WEB DEVELOPMENT / UX DESIGN

As a visible manifestation of our work with KTC Control we developed an in-house web portal where we could encapsulate
and communicate all aspects of the company’s new identity as well as the ongoing change process. Mainly meant to
be used as an internal, inspirational resource – the website highlighted KTC Control’s new vision, company culture,
business model and visual identity – through video, copy and infographics. We also developed an interactive timeline
highlighting important events throughout KTC Control’s history. With an emphasis on visual storytelling, the web
portal contained a series of filmed interviews with the company’s founder, VP and staff.

VISUAL IDENTITY

KTC Control needed a visual identity that would better reflect their radical vision and company guidelines (“Courage. Flexibility.
Quality.”). The graphics are bold, with sharp edges and distinct typographic elements – combined with a human centered
approach, with a lot of visual focus on the people behind the story. The new logotype is built around six shapes
that can be combined in various ways, utilizing negative space to highlight different parts and colors depending
on context and background color. The color palette consists of different shades of green, symbolizing the past, the
future and nature.

COPYWRITING

In writing copy for KTC Control we wanted to find a tonality that should feel confident and direct. We worked hard to avoid
technical jargon, and sought to find concise, effective phrasings that could trigger both emotion and action.

BACK STORY

CLIENT CATEGORY

Entrepreneur

Startup

TIME PERIOD

2014 – 2017

The main concept behind Honja Future Education is to offer high quality online video courses for small and medium-sized companies, available at carefully selected locations and hotels around the world.

Honja approached KAi in the early stages of their process, with plenty of ideas and a strong conviction to realize their vision. The initial request covered the production of a series of interactive video lectures, as well as creating an online learning platform and a company web site.

After more than two years of close collaboration, KAi has become a trusted partner of Honja Future Education and has assisted the company in several areas beyond those originally requested.

CASE INFO

CLIENT CATEGORY: Entrepreneur, Startup

TIME PERIOD: 2014 - 2017

BACK STORY

The main concept behind Honja Future Education is to offer high quality online video courses for small and medium-sized companies, available at carefully selected locations and hotels around the world.

Honja approached KAi in the early stages of their process, with plenty of ideas and a strong conviction to realize their vision. The initial request covered the production of a series of interactive video lectures, as well as creating an online learning platform and a company web site.

SOLUTION

A major part of KAi's work with Honja Future Education has been about giving shape to a vision. To create conceptual, visual and technical solutions tightly integrated with the company's identity.

Early on, our focus was about defining the core values of the service – and to find the best possible ways to implement and package this in an attractive and useful way. Along the way, KAi has built the company website, a custom online education platform, produced more than 20 hours of film and put together an extensive content marketing strategy for the future.

SOLUTION

Social Media Strategy

With Honja Future Education we have pretty much covered the full spectrum of building a company from scratch. A major part of KAi's work has been about giving shape to a vision. To create conceptual, visual and technical solutions that are tightly integrated with the company's identity.

Early on, our focus was about defining the core values of the service – and to find the best possible ways to implement and package these values in an attractive and useful way. Along the way, KAi has built the company website (including a custom, scalable online education platform), produced more than 20 hours of film and put together an extensive content marketing strategy for the future.

STORYTELLING / BRAND IDENTITY

When we first met with Honja Future Education, they were a brave idea without a shape. They started from the absolute beginning. We helped them create a complete digital storytelling and brand identity. It took many meetings, workshops and a great deal of soul-searching to find what it really was they wanted to do. We developed their entire e-learning platform, website and visual user experience design. Later on also their content strategies, user profiles and social media strategies.

WEB DEVELOPMENT / UX DESIGN

Since Honja Future Education is an online learning platform, a lot of attention went into developing an attractive and informative website. This included the creation of a custom and scalable back-end system that could serve the content, as well as many hours of work on user experience (UX) and graphic design, to create an as intuitive and usable front-end as possible.

FILM & DIGITAL CONTENT

Honja Future Education's main concept is focused on online video courses. KAi was responsible for the entire production of film and photo, including direction, pedagogical development and coordination of every lecture, as well as post-production and video content for social media.

COPYWRITING

We carved out every single piece of writing for Honja Future Education, with care and precision. Which in itself was a challenge, since their product opens up an entirely new market segment, presenting something the world hasn't seen before.

BACK STORY

CLIENT CATEGORY

TIME PERIOD

Språkservice is the largest interpreting and translation company in the Nordic region, providing customized language services to companies and authorities in more than 200 different languages.

Språkservice approached KAi with a request to create a series of informational films. They had trouble reaching out, and wanted to establish more profound relations to their end customers. Språkservice also wanted to find more direct ways to communicate with their 6000+ freelance interpreters, as well as their in-house staff around Sweden.

Early on in the process, we realized that a lot of Språkservice's difficulties derived from the fact that the company was not only growing very fast, but also lacking a coherent story about who and what they are. New staff members and freelancers weren’t aware of the company’s history and core values, which by extension also makes it hard to engage end customers.

CASE INFO

CLIENT CATEGORY: Translation services

TIME PERIOD: 2015 - 2016

BACK STORY

Språkservice is the largest interpreting and translation company in the Nordic region, providing customized language services to companies and authorities in more than 200 different languages.

Språkservice approached KAi with a request to create a series of informational films. They had trouble reaching out, and wanted to establish more profound relations to their end customers. Språkservice also wanted to find more direct ways to communicate with their 6000+ freelance interpreters, as well as their in-house staff around Sweden.

SOLUTION

Our solution was to implement a full scale inventory of Språkservice’s existing content and storytelling assets. During a series of workshops we identified needs, visions, target groups and "narrative ingredients” to build a long-term content strategy upon.

We also outlined a storytelling campaign called Språkfamiljen containing a web community for freelance interpreters, an interactive tutorial for recruitment purposes as well as a series of films about different members of "the extended family".

SOLUTION

Our solution was to implement a full scale inventory of Språkservice’s existing content and storytelling assets. During a series of workshops we identified needs, visions, target groups and "narrative ingredients” to build a long-term content strategy upon.

We also outlined a storytelling campaign called Språkfamiljen to be coordinated in-house. Språkfamiljen was entirely built around the company's newly defined core values ("familiar – reliable – modern"), and contained a web community for freelance interpreters, an interactive tutorial for recruitment purposes as well as a series of films about different members of "the extended family" to be distributed across various social media channels.

CONTENT AUDIT

Språkservice is a traditional family business, grown from the grass roots during almost 25 years. They have gone from small garage business to a revenue of more than 700 million SEK. When they approached KAi, it was the first time ever since they started out that they asked for external help with their brand identity. They wanted to come closer to their end clients, and tell their story through film, but didn't know what story to tell. When KAi came in, Språkservice had tried out several different narratives - but none that felt completely accurate. New recruits didn’t fully grasp the core values of the company. They also had a weak digital / social media presence and no real strategy for how to work with content.

STORYTELLING / BRAND IDENTITY

We spent almost a year together figuring out who and what Språkservice wanted to be. It's a challenging task to update an existing corporate culture, especially with a company of this size, deeply rooted in a family tradition. But Språkservice where courageous and embarked upon a great journey, carving out a new and more clear narrative. In the end we agreed upon a story that the founders still could relate to, that yet was welcoming to newcomers and engaging enough to be embraced also by the outside world.

FILM & PHOTOGRAPHY

We documented the entire process towards a new narrative through film and photography. This material was mainly used internally as a way for Språkservice to be transparent about their process throughout the organization.

CONTENT STRATEGY

After a year together with Språkservice, we developed an entirely new concept for their content strategy. Språkservice has nearly 6000 freelance employees that they work with every day. We developed a new conceptual prototype from scratch, a web platform that could host and communicate the brand identity to everyone affiliated with Språkservice.

CONCEPTUAL PROTOTYPE

Språkfamiljen was a conceptual prototype we created for Språkservice. The concept included an online community, an introductory tutorial for new recruits and a series of films portraying the everyday life of a translator. Språkfamiljen was entirely built around the company's core values: "familiar – reliable – modern".

CONCEPTUAL PROTOTYPE

KAi produced a series of graphical prototypes and mockups, as well as detailed suggestions for the technical infrastructure behind the online platform Språkfamiljen. The idea was to provide conceptual guidelines for Språkservice's in-house developer team, to be used as inspiration during the implementation phase.

BACK STORY

CLIENT CATEGORY

Engineering

Manufacturing

Global industries

TIME PERIOD

2014

In collaboration with the Academy of Innovation, Design and Engineering at Mälardalens högskola, KAi hosted a series
of workshops with participants from large, global industries such as Volvo, ABB and Leine & Linde. The aim
of the workshops was to explore and develop methods and strategies for idea generation and creative processes.

Large companies like these are often used to highly effective, LEAN-oriented processes. Many times this can be
necessary for a huge organization, but too much micromanagement can also get in the way of creativity and inspiration.

CASE INFO

CLIENT CATEGORY: Engineering, Manufacturing, Global Industries

TIME PERIOD: 2014

BACK STORY

In collaboration with the Academy of Innovation, Design and Engineering at Mälardalens högskola, KAi hosted a series
of workshops with participants from large, global industries such as Volvo, ABB and Leine & Linde. The aim
of the workshops was to explore and develop methods and strategies for idea generation and creative processes.

Large companies like these are often used to highly effective, LEAN-oriented processes. Many times this can be
necessary for a huge organization, but too much micromanagement can also get in the way of creativity and inspiration.

SOLUTION

Our main focus during the workshop series was on “storyfinding”, i.e. working with different methods and tools
to understand and better formulate stories, dreams and visions – as a team as well as on an individual level.
During a time period of five months in total, the participants were introduced to a wide selection of tools for
creative feedback, reflection exercises and dramaturgical techniques.

SOLUTION

Storytelling is a very diverse and powerful tool, not only for external communication, but also for internal process
development and team building purposes. Understanding the meaning of what you're doing, and what values you create
on the way, helps your team work towards a common goal. An engaging story gets co-workers on board and opens
up space for creativity and innovation.

Our main focus during the workshop series was on “storyfinding”, i.e. working with different methods and tools
to understand and better formulate stories, dreams and visions – as a team as well as on an individual level.
During a time period of five months in total, the participants were introduced to a wide selection of tools for
creative feedback, reflection exercises and dramaturgical techniques.

WORKSHOPS & EDUCATION

Together with the Academy of Innovation, Design and Engineering at Mälardalens högskola, KAi hosted a series of workshops
aiming to explore and develop methods and strategies for idea generation and creative processes. The idea behind
the educational process was to find a balance between theory and practice, mixing a series of practically oriented
workshops with more theoretical homework in between.

TEAM BUILDING

Storytelling can be a very diverse and powerful tool not only for external communication, but also for internal process
development and team building purposes. One question that came up a lot throughout the workshop series, was the problem
of finding time for creative reflection within large, efficiency oriented organizations. We targeted this by introducing
a series of hands-on methods for how to improve this particular skill. The results were quite amazing. Many of the
participants became very emotionally affected by activating mind and body in ways they seldom or never had done before.
One of the participants even went as far as to quit his job during the following feedback session, in order to free
up more time for reflection…

STORYFINDING

A central concept during the workshop series was “Storyfinding”, i.e. working with different methods and tools to understand
and better formulate stories, dreams and visions – as a team as well as on an individual level. During a time period
of five months in total, the participants were introduced to a wide selection of tools for creative feedback, reflection
exercises and dramaturgical techniques.

BACK STORY

CLIENT CATEGORY

Entrepreneurial network

Environmental engineering

TIME PERIOD

2014 – 2015

Malmö Cleantech City ensures that environmental engineering prospers in Malmö. Through collaboration between companies, universities and municipalities they create a green cluster and develop cleantech companies in Malmö. They approached us, asking if we could help their often rather high-tech members to increase their insight about the values of storytelling. Companies within this particular field often tend to focus on data and facts, rather than the emotional values of their products.

CASE INFO

CLIENT CATEGORY: Entrepreneurial network

TIME PERIOD: 2014 - 2015

BACK STORY

Malmö Cleantech City ensures that environmental engineering prospers in Malmö. Through collaboration between companies, universities and municipalities they create a green cluster and develop cleantech companies in Malmö. They approached us, asking if we could help their often rather high-tech members to increase their insight about the values of storytelling. Companies within this particular field often tend to focus on data and facts, rather than the emotional values of their products.

SOLUTION

KAi hosted a series of lectures, workshops and individual coaching sessions in the fine art of storytelling and content creation.

SOLUTION

Storytelling workshop series

Content development

KAi hosted a series of lectures, workshops and individual coaching sessions in the fine art of storytelling and content creation.

ROImarketing

GBA Arkitektur

Jobba smart

H T Design AB

Loderus

Sustainable Business Hub

Näringslivskontoret Malmö stad

Axiris

CHECK Resources

Move by bike

MKB

Green Room

Kafferista

Trelleborgspalmen

silentart

Inna Design

KISAB

Ängdala Trädgård

Fenix the green

Ängdala Trädgård

PR Scandinavia

Newton

Malmö Turism

Tengbom

Unionen

Grayling

KISAB

Helping Hand

LU Innovation

Aspero kompetens

J O Design

Infratek

Razzmatazz Marketing AB

Ljudkillen

Inspired Minds

Mobergs Innovation

Qspace

Jansäter Kommunikation

Ordspråk

WORKSHOP #1: STORYFINDING

Main focus during the first worskhop with Malmö Cleantech City was on the importance of authenticity in storytelling, and how to create an emotional portfolio for your company.

WORKSHOP #2: STORYTELLING

The second workshop was more focused on content strategy. We walked through the required components, and presented various practical and theoretical methods that can be useful when creating and implementing your content strategy.

WORKSHOP #3: STORYDOING

Your story isn’t just what you tell, but also what you believe in, and what others believe about you, which means that part of your story isn’t even told by you. Storydoing is about living your story and using it as a driver for action. During the workshop we introduced various succesful examples, and explained how different aspects of storytelling can and should be combined for an optimal outcome.

BACK STORY

CLIENT CATEGORY

Creative Industries

Social Innovation

TIME PERIOD

2014

Explorative Innovation LAB was a two-day conference for visionary thinking and socially oriented content creation, hosted by KAi on behalf of the City of Lund, Sweden. The conference offered a unique opportunity for theoretical and methodological exchange between an invited group of Swedish and international organizations, artists, content creators and researchers.

All invited participants operate at the intersection of creativity, research, business, innovation and social work – actively examining, challenging and transforming society through their work.

CASE INFO

CLIENT CATEGORY: Creative Industries, Social Innovation

TIME PERIOD: 2014

BACK STORY

Explorative Innovation LAB was a two-day conference for visionary thinking and socially oriented content creation, hosted by KAi on behalf of the City of Lund, Sweden. The conference offered a unique opportunity for theoretical and methodological exchange between an invited group of Swedish and international organizations, artists, content creators and researchers.

All invited participants operate at the intersection of creativity, research, business, innovation and social work – actively examining, challenging and transforming society through their work.

SOLUTION

During two full days, Explorative Innovation LAB presented a series of lectures, talks and seminars on the topic of Explorative Innovation. A number of experimental methods for creative content development were also introduced, such as "Active Reflection", "Speed Discourse", "The Dreaming Mindset", "Sensemaking" and "Creative Feedback". We learned more about the various directions we were moving in as a collective. We formulated strategies, and began a journey ahead – in an ongoing iteration between chaos, order and reflection.

SOLUTION

Conference / seminar

Content development

Creative inspiration

During two full days, Explorative Innovation LAB presented a series of lectures, talks and seminars on the topic of Explorative Innovation. A number of experimental methods for creative content development were also introduced, such as "Active Reflection", "Speed Discourse", "The Dreaming Mindset", "Sensemaking" and "Creative Feedback". We learned more about the various directions we were moving in as a collective. We formulated strategies, and began a journey ahead – in an ongoing iteration between chaos, order and reflection.