In their session, “Assessing the Consumer Marketplace for
Dietary Supplements: Who, What, and Where,” Sanders, Molyneaux
and Neiner will share their research-backed insights into the
nutritional sales market. The session will begin with insights
into consumer demand and an in-depth analysis of consumer’s
psychographic segmentation. They will also discuss which
supplements consumers are taking, based on demographics, using new
data from CRN’s 2014 Consumer Survey on Dietary Supplements. The
session will conclude with a comparative analysis of where
consumers are purchasing specific supplements.

Attendees will leave the researched-packed session with a greater
understanding of the current climate for consumer sales, and how to
face current and future challenges and develop strategic business
strategies.

Why:

With more access to big data, all eyes are on the numbers as dietary
supplement companies continue to closely watch sales and consumer
buying behavior. With the help of three market research experts,
attendees will receive in-depth analysis on consumer habits that
will help them better understand their current challenges and
develop business strategies.

When:

Friday, Nov. 7, 2014, 10:40 a.m. PST

Where:

Council for Responsible Nutrition’s Annual Symposium

The Ritz-Carlton, Laguna Niguel

One Ritz-Carlton Dr.

Dana Point, CA 92629

About The Council for Responsible Nutrition (CRN):

The Council for Responsible Nutrition (CRN), founded in 1973, is a
Washington, D.C.-based trade association representing 100+ dietary
supplement manufacturers, ingredient suppliers, and companies providing
services to those manufacturers and suppliers. In addition to complying
with a host of federal and state regulations governing dietary
supplements in the areas of manufacturing, marketing, quality control
and safety, our manufacturer and supplier members also agree to adhere
to additional voluntary guidelines as well as to CRN’s Code of Ethics.
Visit www.crnusa.org.
Follow us on Twitter @crn_supplements and @wannabewell and on Facebook.

About IRI:

IRI is a leader in delivering powerful market and shopper information,
predictive analysis and the foresight that leads to action. We go beyond
the data to ignite extraordinary growth for our clients in the CPG,
retail and over-the-counter health care industries by pinpointing what
matters and illuminating how it can impact their businesses. Move your
company forward at IRIworldwide.com.