Beauty Industry Merchandising & Marketing

Latest Beauty Industry Merchandising & Marketing News

Nov

30

2016

Industrywatch: Instagrammers Reinvent Makeup Artistry

Instagram beauty influencers are redefining the business for professional makeup artists. Pointing to Amanda Steele, the 17-year-old beauty blogger with 2.7 million Instagram followers and 3 million on YouTube, who was just paired with makeup pro Gato Zamora by Maybelline to style Rebecca Minkoff's runway show in New York, the NY Times reports on an industry in transition. Tension between seasoned pros and instant stars revolves around the issue of one face fits all—an aesthetic of lookalike Kim Kardashians vs. artistry that seeks the unique.

Nov

16

2016

Global giant Estee Lauder is set to acquire millennial makeup company Too Faced for an expected $1.45 billion. The Irvine, CA based company was started in 1998 by Jerrod Blandino and Jeremy Johnson, who started their careers behind the counter for Laud … Read More

Nov

10

2016

Cosmetics giant CoverGirl has named Nura Afia, an observant 24-year-old Muslim from Colorado, as its first spokesperson to wear an hijab or head scarf. Afia is popular for her YouTube makeup tutorials, instructing other observant women "who love beauty … Read More

Oct

26

2016

The student body has voted 12 faculty members Outstanding Faculty Award winners for 2016. Congratulations to these industry leaders and educators for passing along their expertise and inspiring the next generation! Read more about:Vickie Peters, Apparel In … Read More

Oct

17

2016

Seventeen-year-old Charles James of Bethlehem, New York broke a barrier at CoverGirl this week when he became the new face for the mass cosmetics brand. The social media sensation with 650,000 Instagram fans follows in the footsteps of iconic stars lik … Read More

Aug

31

2016

The tension is mounting between social media influencers (the agencies that hire them) and the consumer activist organization Truthinadvertising.org regarding full disclosure on paid sponsorships. The New York Times reports that the Kardashian sisters rec … Read More

Aug

16

2016

Long before there were selfies or the Kardashians, the artist Cindy Sherman made taking pictures of herself her favorite form of expression. Working in her photo studio on pre-digital film, art student Sherman re-imagined herself as a beauty queen, a t … Read More

Aug

15

2016

The fashion community is embracing one of Pantone's 2016 colors—the soft pink called rose quartz—and carrying the trend into 2017. Referred to as Tumblr pink in the industry, the soft shade has been adopted by marketers for Calvin Klein, Acne, and popu … Read More

Aug

08

2016

Hashtags like #ad and #sp should start popping up on more influencer posts as the word circulates that federal regulations will be applied more stringently to paid online promotions. As the influence of social media grows—brands are currently spending mor … Read More