In the middle is Ricardo Anaya, presidential candidate for the right-left coalition For Mexico in Front but himself a member and former national president of the National Action Party (PAN).

The PAN, a right of center, conservative party has been Mexico’s main opposition party for decades and ruled the country between 2000 and 2012. It counts on many of the nation’s well-heeled among it’s most fervent supporters.

But this year, the July 1 presidential election clashes with the 2018 FIFA World Cup in Russia. An estimated 30,000 Mexicans were at Moscow’s Luzhniki Stadium for the national team’s opening match which resulted in a 1-0 victory against defending champions Germany.

Who are all those Mexicans who have flown to Russia to cheer on el tri, you might ask?

The meme reads:

When you realise that Mexico’s upper middle class went to Russia and won’t be able to vote for you.