"My first love is Photography, and through High School many of my major works centered around Photography. Graduating at RMIT with a Bachelor of Arts in Photography I ended up working as a Stills Photographer in Sydney and London. Weekends were spent shooting my own fashion images of new models, it was a time of discovering lush props and backdrops and experimental photographic techniques. Everything had texture and pattern, and the daylight studios of London provided a fabulous soft light which became a distinctive feature of my work.

Moving into Directing was the most exciting challenge, I knew that combining my art direction style with performance would bring a whole new dimension to my work. My style is "detailed", "quirky", "unique", and I seem to encourage wonderful performances from people, women especially. I always want to push my work further into the dialogue and comedy areas, and of course you get my "look" thrown in, that's just part of the deal.

My mission is to create memorable advertising with a visual and emotive angle. To create something that makes someone laugh, cry or sigh is the ultimate compliment for a Director."