Circular of the Week

October 31, 2010

Circular of the Week: Harbor Freight’s Halloween Sale

This past weekend, Harbor Freight celebrated Halloween with the idea of putting a scare into its retail competition. The single-page online circular gets into the theme with bats and jack-o-lanterns, but up front it’s all deals on tool cabinets, dollies and solar panels.

Harbor Freight’s advertisement may have a small footprint, but it’s big on impact. Just look at its “Deals of the Weekend.” The concept is simple enough: “every day: one product, one ridiculously low price,” with discounts of more than 50% on light duty steel casters and a 36-piece steel stamping set.