The Inaugural China International Sports Culture Expo

The General Administration of Sports of the P.R. China decided to organise the first China International Sports Culture Expo and appointed Pico to be the event organiser. With our wide range of experience and proven track record, they knew their event would be a success.

Co-organised by the China Sports Culture Development Centre, the China Olympic Museum and the China Sports Museum; the event ran from 15-18 December 2011. The goal of the first ever China International Sports Culture Expo was far-reaching: to help build a platform to create awareness of China’s powerful sporting culture through exhibition, demonstration, networking and trade activities; and to improve the development of the sports industry by showcasing the achievements of China’s sports culture.

Pico was not only responsible for the event organisation and setup; but the press conference, opening ceremony and celebrity autograph signing. This required an impressive amount of coordination and logistics planning.

Adding to the complexity was the fact that the expo was divided into a number of unique ‘zones’, including a Sports Culture Display Area - featuring booths from many of China’s major sports associations; an ‘Extreme Sports Culture Zone’ - which featured performances by skateboarders and BMX bikers; and an ‘Outdoor Sports Culture Experience Zone’, where visitors tried out a video golf simulator and the latest in exercise equipment from Chinese and International suppliers.