The world's first tansan billboard

27 January 2012

First of all I would like to thank everyone who voted for me to walk the runway at the Coca-Cola Originals by Bench fashion show that will be held at the TriNoma Activity Center tomorrow! I didn't win but I would still be a part of the event as a Fashion Correspondent so I'm pretty excited about it. Congratulations to Vern and David! They would walk the runway tomorrow with other Coca-Cola ambassadors Enchong Dee, Joseph Marco, Kathryn Bernardo, and Julia Montes. (I also heard from the grapevine that my crush David Chua will be there... Yiheeee ♥)

Ehem. Back to what I really wanted to share with you guys. Do you remember the environment-friendly billboard Coca-Cola Philippines unveiled last year? Done in partnership with the World Wildlife Fund under the Live Positively sustainability program, the billboard utilizes recyclable materials AND plants that absorb air pollutants! So amazing, right? Now, prepared to be amazed once more as this time, Coca-Cola has unveiled billboards made entirely out of crowns!

Coca-Cola billboard in North EDSA, Quezon City
I pass by this billboard on my way to the office whenever I come from Navotas.
If you'll go to TriNoma tomorrow, keep your eyes peeled for this! ;)

Closer look

In line with its 100th anniversary in the country, Coca-Cola simultaneously unveiled three tansan billboard structures (the first of its kind in the world!) in key locations across the country (North EDSA in Quezon City, Highway Seno in Cebu and Ulas Highway in Davao) last January 17. All three bears the special insignia of the brand’s 100th year celebration headlined with a simple “thank you” message to officially open up the year of happiness in the Philippines.

“We have created these extraordinary Coca-Cola crown billboards because 2012 is a very special year for the Filipinos. It is the year Coca-Cola gives back and gives thanks for the last 100 years of choosing and believing in happiness. The billboards are a signal of the start of the biggest, yearlong celebration we've ever had in the Philippines yet and the whole nation is invited,” said Guillermo Aponte, president and general manager of Coca-Cola Philippines.

There couldn’t be any more meaningful way to kick off such once in a lifetime milestone than with an iconic showcase befitting of a truly iconic brand! Even greater is the truth they stand for. More than merely symbolizing the brand’s 100-year presence in the Philippines, they represent a nation of happy people. With every crown comes generations of stories of unrelenting optimism in the face of the gravest obstacles as well as the most memorable moments of sharing, bonding and coming together.

Alongside the many challenges this nation continue to endure, Coca-Cola rouses the Filipino spirit through our 100 Years campaign as icon of optimism. As Mr. Aponte points out, “May the crown billboards remind the Filipinos of their unbreakable spirit nurtured throughout the remarkable journey they have shared with Coca-Cola over the last 100 years. Moreover, may they inspire them to continue to face the future head on with a Coke in hand and hearts fueled by happiness.”

As we head on to a new chapter in our nation’s history, Coca-Cola, invites us to look back and cherish the past one hundred years of opening happiness and to make the pledge to continually open more towards the next 100 years.

Let us choose happiness, open happiness! Will I see you at the Coca-Cola Big Youth Blowout tomorrow? :)

For more information, visit the Coca-Cola Facebook page here or and the official website here.