Namco Bandai & Codemasters extend distribution deal

Namco Bandai & Codemasters have extended their distribution deal for all major titles. VG247 spoke with Codemasters about this deal after we caught wind of it last week. Namco has now confirmed the deal in a statement today.

The statement confirms that the deal will “continue [Namco Bandai’s] distribution of major titles from global video game developer and publisher Codemasters across continental Europe and Australasia.”

The deal will see Namco Bandai distributing GRID 2 across all territories.

Alberto González Lorca, VP Third Parties at Namco Bandai Games Europe said of the deal, “Our partnership with Codemasters started a few years ago with a few number of territories. Throughout the years, we have built a trustworthy relationship leading us to add key countries every year in our partnership.

“Today we are taking a new step by adding the United Kingdom and Ireland to our distribution agreement offering Codemasters the full potential of our network but also support in marketing and communication.”

CEO of Codemasters Rod Cousens added, “As the dynamics of interactive entertainment change and evolve, then the shift to collaborative support via structured agile partnerships, which extend cost efficiencies and provide for stronger alliances, is the way forward.

“We have progressed our relationship with Namco Bandai Partners for more than two years and, during that time, we have expanded territorial reach, which has worked well. We are now able to build on this and further extend our relationship to embrace more countries, including the UK and functions.

“By working together in this fashion we play to each other’s strengths and are trailblazing an arrangement which is likely to become more prevalent in a borderless industry”

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