~ A critical look at new media's evolving role in IMC

Tag Archives: content marketing

As 2012 comes to an end, let’s reflect on some of the big stories that took social media by storm this year. From Gangham style to Sandy to the election, they all had one important thing in common: content.

“Content marketing” was one of many buzzwords for 2012, and it will only grow in 2013. As brands try to reach consumers in increasingly fragmented world, it will become vital to share engaging content across platforms. Gone are the days when an ad was an ad, now marketers need to learn how to leverage new media to post a blog that links to Facebook that reinforces a pictographic that is shared on Twitter. And oh yeah, take an Instagram so you can Pin it and share it on G+. Phew! It sounds exhausting, but it’s an important strategic effort that will lead to more integrated marketing communications to deliver a unified message and consumer experience.