The Lounge Collective is the corporate blog of my own personal brand. I write unofficially about my work and flatter the brand whenever I can.

It would be an irregular magazine about advertising and culture jamming if they'd paid me for this, with some references to theory of pop culture and digital ethnography.

The Lounge Collective was founded in 2005 under the name of the Ideas Association, an experiment about the multiplicity of identities and the real association of the ideas. This initiative attracted the attention of a University from Mexico and we even appeared in an Art magazine as an example of situationist blog.