Texas-sized Results: Site Traffic via Local Search Spiked by 40%

“At Texas Roadhouse, we don’t purchase national advertising, so maintaining a strong local and online presence is crucial for reaching our customers,” says Tyler Durham, Online Marketing Resources Coordinator for the steakhouse chain with 300+ locations in 46 states.

But not so long ago, Texas Roadhouse suffered from an inconsistent online search presence. Inaccurate restaurant listings, riddled with wrong phone numbers and addresses, dampened search-engine confidence. The company needed to help hungry diners find its juicy steaks, barbecue platters and ribs, whether on tablets, smartphones or in-car GPS.

Now Texas Roadhouse Can “Streamline Local Search And Optimize Results”

With Neustar Localeze Texas Roadhouse has a single easy tool to manage local listings. Powered by proprietary database technologies, Localeze ensures accurate “anchor identity” data (name, address, phone) and pushes out listings to 120+ local search platforms, plus to top local, social and mobile sites: Yahoo, Bing, YP.com, Facebook and Twitter, to name a few. There’s also a standard process to update listings when restaurants open, close or relocate.