FXP success “testament to channel partners”

Fuji Xerox Printers moves to new office off the back of 163% growth in New Zealand last year.

The 100% channel-focused company is moving to new premises with the intention of celebrating a few “milestones” this year. The new offices, located in Auckland's downtown area on up-market High Street, are being opened at a party with channel partners tonight. The premises include offices for the two Auckland-based employees and demo rooms for Fuji Xerox’s products.

Colin Hewett, Fuji Xerox Printer’s BDM, Strategic Accounts for New Zealand, said, “The market has been challenging but we have had substantial success.” This was borne out in the company’s performance over the last two years, sitting in the number three position of printer vendors for New Zealand.

Fuji Xerox Printers plans to match its Australian counterpart’s number two position as soon as possible. David Borg, General Manager for Australia and New Zealand said: “The aim is to be number two [in New Zealand] year-on-year, not for it to just be a one-off result.”

Hewett credits the success of last year to its channel partners and the fact that Fuji Xerox Printers treats New Zealand as a separate country to Australia.

Indeed New Zealand was the strongest performing country in the APAC region last year, according to Borg.