Tag: search marketing 101

Ultimately, the success or failure of a PPC campaign comes down to the quality of the offer. Obviously, a lousy offer won’t generate a lot of sales leads, no matter how proficiently the campaign is executed. So what makes for a good offer? Here are a few of the most important characteristics. A Good Offer…

Affiliate Marketers constitute an industry that, according to Search Marketing Standard “is predicted to reach $4 billion by 2014, increasing at a compound annual growth rate of 16% from 2009 through 2014” in the United States alone. With so much money changing hands, a new program seemingly launches every week. Competition is fierce. While programs…

Today, in the second part of my series on how LinkedIn can help our reader’s businesses, we are going to discuss it’s Advanced People Search options. Special thanks to Kevin Knebl’s excellent Webinar which helped introduce me to its powerful functionality. LinkedIn’s Advanced People Search delivers a robust, targeted search experience. The purpose for such…

There comes a point on the road to search marketing success where you will find yourself face-to-face with the often misunderstood, never quite appreciated Negative Keyword. While Negative Keywords are a great way to optimize your ad placement in the search results, the mere mention of adding these to an existing campaign is enough to…

Online advertising is, as we know, a multi-billion dollar industry, and with more and more people flocking to search marketing programs daily, we are in the midst of a modern day “Gold Rush”. Brand marketers now find themselves having to compete with both affiliate marketers and their natural competitors for their keywords. The “little guys”…