Middle aged, well-heeled and live in central Scotland? You are the ultimate Benedict Cumberbatch fan according to new app based on the tastes of hundreds of thousands of Britons.

The YouGov app allows visitors to type in one of 30,000 search terms from celebrity crushes to apple varieties and provides an in depth profile of the person best matched to the search term.

According to database, launched last week, female pensioners from the South Coast with an army background prefer Prince Harry while 40-something women working in fashion and design would rather George Clooney.

The data is gleaned from 190,000 British people who give information to YouGov through surveys, online profiles and social media.

Designed for brands and marketing firms to access data about their customers the app transfixed a nation of nosy parkers yesterday as thousands of people logged on each second to compares their tastes.

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Although already a massive hit with the general public the “YouGov Profiles” application was designed as a commercial taster for a massive paid- for version which includes considerably more data and deeper analysis.

However the average user can still use it to compare anything from politicians to apple varieties.

Sharp Granny Smith apples are the biggest hit amongst young professional women who work in insurance and live in Yorkshire.

Cox’s apples are favoured by middle aged teachers from the north while nurses on the South Coast like braeburns.

Some profiles are reassuringly predictable. Fans of Werthers Original Butter Candies are male and in their sixties and from the north east establishing them as the “original granddad sweets” just like the adverts have always claimed.

According to YouGov, the data does not show a simple “typical” customer but instead the group which the product, meal or personality is likely to appeal to most.

Liverpool football team show a female profile which does not mean most fans of the club are female rather that it is the club with the most female fans.

On Monday over a thousand people were logging on to the app each second, to the astonishment of the app’s creators.

Graeme Ford, Director of YouGov Profiles worked with a team of 15 for a year to create the app.

He said the data is taken from the most active of the 450,000 panel members which contribute details about their lives to YouGov creating a constantly updating profiles.

“It is representative of the UK based on gender, age, social grade, region and newspaper readership so we make sure we get a fair reflection of Britain. The data has been collected over the last 12 months but we keep collecting on a daily basis, and the tool is constantly updated on a weekly basis.”

He added: “The app highlights 30,000 things that people can look at from music, artists, brands and even favourite dishes or vegetables.”

“It is about removing the myth and the stereotype about certain groups and buyers are deemed by having a lot more data on those types of people.”