The twins launched their own high-end, luxury clothing label, The Row in 2006 - a basic T-shirt sells for £195 on Net-a-Porter.

"I did feel there was a need for luxurious basics, to wear with couture," Ashley told
The Telegraph
earlier this year. "When you're small like I am, you need things to break it up, or not look like you're in the full look. So it started with that concept, and just kind of grew from there. It's pieces that we feel are missing, or that we want. We make the best quality, things that we would shop for, that we appreciate and find beautiful."

Vogue
's Fashion News Director Mark Holgate told
Reuters
that choosing the Olsens was "kind of a no brainer."

"They get it right a lot of the time and then sometimes they don't get it right," he said. "That's actually great because it shows that it's their hands reaching into their wardrobes. They don't have someone telling them, 'This is cool, this is hot, this is what you should be wearing.' It comes from within them. It's instinctual... They are legitimate fashion forces."