The Business Writing Course

Learn How to Write Professionally from a Content Writer with 30 Years of Experience & 20k Students

Effective and clear writing is essential in any position, especially if you want to get considered for promotion. If you want to get hired, get promoted, or simply improve poor writing, this is the course for you. In this course, 30-year veteran content writer Alan Sharpe will teach you everything he's learned about effective business writing during his last three decades as a writer, editor, and proofreader. Along with basic learning tips, he will show you the most common mistakes that business people make in their writing and how to avoid these blunders.

Access 29 lectures & 4 hours of content 24/7

Understand the world of business writing

Learn the first & essential step in business writing: organizing your thoughts

Start writing your first draft

Learn to proofread & edit your draft

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

Online Copywriting: How to Write Persuasive Product Pages

Learn How to Write to Sell & Get Online Copywriting Tips for Shopping Carts and Online Store Pages

Product pages are vital when selling online. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images and choose product images that work with your copy. You also need to anticipate the most common objections and questions that your potential buyers have, and meet these hands-on in your copy. This course teaches you how to write copy that sells products online. You will learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

Online Copywriting: How to Write a Profitable Landing Page

Use Lead Magnets & Direct-Response Tactics to Optimize Landing Pages that Generate Leads

A lead magnet is something of value that you offer your website visitors in exchange for their contact details. They get the lead magnet. You get the lead...but ONLY if your landing page is effective. This course teaches you how to use direct-response copywriting tactics to write landing pages for lead magnets. Landing pages are different from other types of web pages. And landing pages for lead magnets are different from other types of landing pages. At the end of this course, you’ll know how to write a landing page that persuades visitors to give you their name and email address. In other words, you'll know how to write direct-response copy that generates online sales leads.

Access 10 lectures & 1 hour of content 24/7

Write direct-response copy that generates online sales leads

Create landing pages that persuade visitors to give you their name & email address

Avoid the classic blunders made by many landing pages

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

How to Become a Freelance Copywriter & Work from Anywhere

Conduct Your Self Like a Professional Freelance Copywriter & Start Your Copywriting Business in Seven Days

This course teaches you how to start a freelance copywriting business in a week. With 16 lectures, you'll learn the steps and lessons you'll have to take as you begin freelancing for businesses, agencies, and non-profit organizations. Most specifically, you'll learn seven proven steps to launch your freelance copywriting business. Go from creating your portfolio to starting your first professional project.

Access 16 lectures & 1 hour of content 24/7

Build a portfolio that attracts clients & a website that showcases your copywriting business

Create a written quote that doubles as a contract

Learn how to effectively pitch yourself to potential clients

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

Important Details

Length of time users can access this course: lifetime

Access options: web & mobile streaming

Certification of completion included

Redemption deadline: redeem your code within 30 days of purchase

Updates included

Experience level required: intermediate

Requirements

Internet access required

Access

Lifetime

Content

1.0 hours

Lessons

23

Copywriting for Beginners (Part 3 of 3): How to Persuade

Copywriting Secrets Revealed—Write Copy that Persuades People to Buy

Your success as a copywriter depends on your ability to persuade. As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade. This course will help you create content that encourages people to buy. You'll learn tips and tricks from a veteran copywriter with 30+ years of experience on writing effective copy and finally write a piece that generates results.

Access 23 lectures & 1 hour of content 24/7

Write persuasive copy

Write using features & benefits

Use deadlines & guarantees to boost response

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

Copywriting for Beginners (Part 2 of 3): Headlines & Openers

Learn the Most Important Skill in Copywriting: The Ability to Grab & Keep Attention

The most important skill in copywriting is the ability to grab attention. You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy. This course teaches you how to do the toughest thing in copywriting—grab and keep attention. With 16 lectures led by an industry expert with over 30 years of experience, this course will cover writing headlines and opening lines. This course is for copywriters who want to avoid lame headlines and gear toward compelling ones.

Access 16 lectures & 1 hour of content 24/7

Write offline & online headlines that grab attention

Brainstorm original headline ideas

Create opening lines that keep attention

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

Important Details

Length of time users can access this course: lifetime

Access options: web & mobile streaming

Certification of completion included

Redemption deadline: redeem your code within 30 days of purchase

Updates included

Experience level required: beginner

Requirements

Internet access required

Access

Lifetime

Content

1.0 hours

Lessons

15

Copywriting for Beginners (Part 1 of 3): Seven Vital Questions

Discover the Seven Questions You Must Ask Before You Can Begin Copywriting

The hardest thing about copywriting isn't knowing HOW to write. It's knowing WHAT to write. Your challenge as a copywriter isn't your ability to write compelling copy. It's your ability to discover insights into what you are selling and who you are selling to. The best copywriters are the ones who ask the best questions. Alan Sharpe, a copywriting professional with over 30 years of experience under his belt, answers the two biggest questions that beginning copywriters have: "What is copywriting, exactly?" and "How do I discover what I should write about?" At the end of this course, you will know what is expected of you as a copywriter and you'll know the questions you need to ask before you start any copywriting assignment.

Access 15 lectures & 1 hour of content 24/7

Explain the types of copywriting that require specialized skill

Understand the 2 main audiences for copywriting & how they differ

Research any product or service to uncover its unique selling features & benefits

Focus your copy on one unique selling proposition

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

Important Details

Length of time users can access this course: lifetime

Access options: web & mobile streaming

Certification of completion included

Redemption deadline: redeem your code within 30 days of purchase

Updates included

Experience level required: beginner

Requirements

Internet access required

Access

Lifetime

Content

1.0 hours

Lessons

10

Copywriting Blunders: Do You Make These 10 Common Mistakes?

Improve Your Writing Skills by Eliminating the 10 Most Common & Harmful Mistakes that Might Wreck Your Copywriter Career

You know bad writing when you see it—flowery and verbose, full of convoluted sentences, and is filled with typos, grammatical mistakes, inconsistencies, and poor reasoning. This course teaches you the ten most common blunders that new and amateur copywriters make; (1) slow in getting to the point, (2) no single-minded proposition, (3) no logical flow, (4) redundancies, (5) generalities, (6) features only, (7) navel gazing, (8) claims without proof, (9) no offer, and (1) no call to action). Learn from a pro with over 30 years of experience how to easily spot them, how to effectively avoid them, and save your career.

Access 10 lectures & 1 hour of content 24/7

Understand the 10 most common copywriting mistakes

Avoid ruining your copy by not doing any of these mistakes

Write a copy that is clear, concise, & compelling

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

30 Copywriting Secrets from the Best Ad Campaign of All Time

Learn by Example & Uncover Best Practices on Writing Great Copy that Actually Works and Sells

This course is a non-theoretical one. It will teach you copywriting purely based on examples. With 31 lectures, this course will examine the most successful advertising campaign in history: the newspaper ads for Volkswagen during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. This course will show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy. In this course, you’ll learn how to write copy that grabs attention and motivates prospects to buy.

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

Best-Paying Copywriting Gigs: White Paper Writing

Hone Your Writing & Research Skills by Working on One of the Top-Paying Projects in Content Marketing

White Papers are basically research papers that are produced by companies, institutes, and individuals having actual authority over a particular subject area. It is meant to give depth to a specific topic, the problems involved, and give solutions on how to possibly solve it, most especially using the company's product or service. In this course, you will examine more than a dozen marketing white papers and discover what actually works, what doesn't, and why. You'll learn tips, tricks, and best practices from a professional white paper copywriter with over 30 years of experience.

Learn how to write each section of a white paper, from introduction to call to action

Get tips on how to write like a designer & learn the 5 mistakes to avoid

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.

WordPress for Beginners

Learn How to Create an Awesome WordPress Website Fast from a Seasoned 15-Year Career Technologist

Are you starting a new website or blog for your personal brand or online business but stuck on how to get started with WordPress? This course provides you with a simple step-by-step formula to build your own WordPress website in as fast as an hour! With a focus on saving you time, money and frustration, this course will walk you step-by-step on how to select the best hosting, theme, and plugins, with a focus on laying the foundation needed to scale your website as your brand grows, without getting distracted by all of the bells and whistles WordPress has to offer. You'll discover the secrets to building a professional-looking WordPress website for your blog or business and get it online in record time!

Access 20 lectures & 1 hour of content 24/7

Select the best hosting, theme, & plugins

Lay the foundation needed to scale your website as your brand grows

Set up your WordPress website in as little as 1 hour

Danny Liu is an Agile Release Manager and a CSPO/CSM & Digital Product Creator. As a seasoned 15-year career technologist, Danny has led high-performance teams, ranging from technology infrastructure engineering design & support to modern-day cloud computing and web development teams that leverage DevOps and CI/CD approaches to deliver digital products early and often.