The ultimate open razor experience now offered at Vale Resort

30 May 2014

As Father’s Day approaches, Wales’ largest spa is offering a new razor sharp treatment that guarantees the ‘perfect shave’.

As Father’s Day approaches, Wales’ largest spa is offering a new razor sharp treatment that guarantees the ‘perfect shave’.

The Vale Resort in Hensol is the only spa in Wales to have experts in the art of open razor shaving and is now offering its male customers a Hot Towel Open Razor Shave.

The spa’s newly-created treatment combines a facial cleansing treatment, an open razor shave and a scalp massage, incorporating traditional shaving techniques, combined with fantastic modern products.

Stephanie Metson, marketing manager at the Vale Resort, said: "This relaxing treatment is a unique and invigorating experience for any male visiting the Vale Resort spa.

"There has been a surge in the popularity of the traditional barber shave over recent years, and we have developed a treatment that combines the luxury of the shave but added extra elements to make this traditional Hot Towel Shaving Treatment more of an experience!

"With a range of clientele visiting us at the spa, we’re always keen to offer our customers something a little bit different. The new treatment is an extension of the existing male grooming offering at the Vale Resort.

"With a wedding every weekend throughout the summer, we’re sure our visiting grooms-to-be will want to benefit from the treatment the night before the big day, and believe that it will be a popular treat for business men using the resort, men accompanying their partners to the spa and a great choice for Father’s Day in June."

The craft of the open razor can be traced back thousands of years to the Egyptians and later the Greeks. Since the advent of the "modern open" razor in 1849, open razor shaving has traditionally been offered in barbers, but have become increasingly popular as a male grooming treatment.

A poll* of more than 1,500 UK hair and beauty professionals, revealed that there was a 60 per cent increase in the number of male customers in Wales in 2012, with the three most popular male treatments being a haircut, massage and hair removal.

In 2013, Debenhams reported that men spent 24 per cent more on grooming products in comparison to the same period the year before.

Ms Metson continued: "Being the only spa in Wales to offer such a high-skilled treatment is a real coup and sees the Vale Resort expand its offering to ensure we are continually delivering the best treatments and services available on the spa market."