While some CNNGo.com fans have expressed their sadness at seeing the site’s unique name and branding retired, the new move is a positive one. It represents a major commitment to a growth plan for “travel” by CNN, and a considerable extension of the CNNGo tagline, “Local Insights, Global Experiences.”

None of these changes would be possible without the success of CNNGo.com, its popularity -- particularly in the Asia-Pacific region -- and its millions of users and fans.

Though we hate clichés, one from Southeast Asia seems rather apt -- same same, but different.

The familiar CNNGo focus, voice and concept are the same, but our coverage will now be carried out at a global level. The same team that produced CNNGo.com will helm CNN Travel.

You’ll notice that CNN Travel has a similar look and feel to CNNGo.com, but with significantly improved navigation. Over the coming months we’ll be rolling out additional improvements and features to the site.

Unlike CNNGo.com, CNN Travel is housed more appropriately within the CNN.com International website, making it easier for users to stay updated on the latest news and events from around the world.

All bookmarks, stories and favorite URLs from CNNGo.com will be redirected to CNN Travel, so you’ll experience no issues when calling up recommendations for that Hong Kong dim sum palace or Shanghai steak house you need to book.

We’ve also migrated the existing CNNGo.com Twitter and Facebook networks to the new branding: