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7 Common Marketing Mistakes That Most Startups Make and How To Avoid Them

Marketing is the
lifeblood of any startup, and certain marketing mistakes have the potential to
bring your new business crushing down. In the preliminary stages of launching a
new business idea, entrepreneurs are prone to make marketing mistakes. This is
because nine times out of ten, the founder of the startup is not a marketing
expert.

Avoiding these
mistakes saves you months of trying to salvage the situation. Working with
marketing specialist helps you circumvent these mistakes. Are you an expert
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1. Jumping too quickly into Big Marketing

Everyone who launches
a startup wants it to succeed. That is why most founders find themselves
jumping to big marketing too soon. But for you to take the industry by storm,
you have to follow a tried and tested procedure.

This is a common
marketing
mistake startup founders make and they end up messing with your budget
before they get their idea off the ground. Spending too much too soon sets you
up for targets your small business is incapable of meeting.

Don’t gamble on
what you think might work; instead, take your time to learn the market and
which marketing channel is suited for your business.

2. Marketing Through the Wrong Channels

If you take your
time to understand which channels works best for your business, you won’t waste
time and energy marketing on the wrong platform.

The number of
channels you can use to connect with prospects are unlimited. However, not all
of them can work for you. Determine where your target audience is and how best
you can get their attention.

3. Hiring an In-Staff Marketing Team too soon

Every startup up
founder wants to work with the
best marketing team. However, hiring an in-staff marketing team too soon is
a bad idea.

As a small
business, you cannot afford to invest in high-caliber marketing specialists.
Turn to the low-cost options to ensure you don’t exhaust the capital you set
aside to get the business off the ground.

4. Spending too Much Time Perfecting the Brand Image

As a startup,
the last thing you should do is rebrand. Since your business is not established
yet, brand image is the least of your worries.

Even though you
need to introduce your business to the market, there is such a thing as
excessive brand promotion. Making too much noise about your brand; especially
on social media only makes prospects want to tune out.

5. Accommodating Too Many Voices on Marketing Decisions

The more people
you listen to before making a marketing decision, the longer it takes to
finalize anything. Everyone will always have an opinion when it comes to
marketing a startup.

As a founder,
you need to learn how to exercise your power. After all, you can only implement
one marketing idea at a time.

6. Beginning to Chase Competitors too soon

One can only
compete with someone who’s on their level. Chasing rival businesses that were
in the market before you is a wrong move.

During the initial
stages of launching a startup, all you should focus on is identifying your
competitors in the market.

7. Forgetting to Track Your Progress

Tracking
everything you do ensures you don’t spend too much on strategies that don’t
give you reasonable return on investment. You need to learn how to measure
results for the onset as this is a practice you should maintain as a business
owner.

Conclusion

Learning about
mistakes startup founders make ensures you avoid them as you launch your
business. The initial stages of launching a startup play a crucial role in the
success of a venture.

About the Author

Mirko Humbert

Designer Daily is a place for designers to find inspiration, resources, and thoughts that will be useful to their daily work. It is maintained by Mirko Humbert, a Swiss graphic and web designer. More info.