Join 200,000 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd.You'll get special access to premium content and trend research that cannot be found anywhere else.

Auberge du Soleil Packaging Incorporates a Paper Spring

One of the purposes of wrapping products is to establish a ceremonious reveal for the consumer, and Auberge du Soleil packaging achieves this in a rather clever way. Instead of employing layers and layers of tissue and paper, this scrumptious solution by Evelio Mattos embodies the character of a quirky object in its own right.

John Turner rendered the three dimensional images of this amusing Jack-in-the-box branding concept, which demonstrates the incredible attention paid to the often under-explored item. Fan-folded cardboard rises around and above the four truffles, presenting inch-wide cutouts over each piece of chocolate. Once the logo-printed lid has been removed from Auberge du Soleil packaging, the peckish unwrapper can squeeze down the accordion casing to expose the delicious treats within.