Avaus Annual Report 2016

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AVAUS PEOPLE AND CULTURE

Avaus recruited almost 60 new people during the year. By the end of 2016, following the acquisition of Actionbase, Avaus now had more than 40 experts in Stockholm, doubling the size of the Analytics team across the group. In Gdansk, Avaus employs 15 senior technologists at the Technology Center of Excellence.

AVAUS CONTENT OFFERINGS

The most visible project of the Avaus content team was the “Reasons to be Proud of Finland” – campaign for the Finnish Slot Machine Association, RAY. The campaign was shortlisted in the most prestigious Finnish industry competition Effie. Further, Avaus won an Effie with a groundbreaking Account Based Marketing campaign for Wärtsilä. The team also created several innovative concepts for conceiving and managing high velocity digital content initiatives for Avaus key customers

AVAUS INTERNATIONAL GROWTH

The launch of the Avaus Polish and Swedish operations during H2/2015 proved very successful. Avaus Stockholm office grew rapidly and initiated cooperation with several strategic new accounts. Avaus’ Polish office in Gdansk became an important production and knowledge hub for technology-intensive projects.

DATA & ANALYTICS

Data and analytics constitutes the core of all services provided by Avaus. These capabilities were significantly increased through key senior hires and the Actionbase acquisition. During the year demand for data management platforms (DMP) increased and Avaus delivered several large DMP implementations for existing and new customers.

SUCCESSFUL NEW BUSINESS

2016 proved to be Avaus’ most successful new business performance on record. New account win volume doubled from 8% of total revenues in 2015 to 16% in 2016.

AGILE MARKETING TEAMS

Avaus developed and launched its Agile Marketing Team concept to provide the best possible results for its strategic customers. The Concept makes use of truly agile cross-competence teams to drive business results in ongoing processes, built from joint customer and Avaus competence pools.

REACTIVE, REAL TIME MARKETING

The Avaus reactive marketing concept was developed and tested together with pilot customers in 2016. By combining analytics, automation, content and media teams, Avaus reactive marketing optimises the channel mix, content and target audiences on the fly. Marketing actions are based on responses and real-time analytics leading to better customer experiences and conversion.

INCREASED FOCUS ON QUALITY AND DELIVERY

Avaus made significant investments in quality control and delivery to meet the challenges posed by high growth of 2016.

AVAUS STRATEGIC TARGET

Avaus strategic target to become the leading Nordic player in digital data driven marketing was achieved. The blueprint was made and the decision was taken to expand into key European markets in 2017 and 2018