ACADEMIC AREA

AREAS OF EXPERTISE

Education: B.E., Computer Science, University of
Madras, India; Ph.D., Marketing, University of Houston

Professor of Business Administration Rajkumar Venkatesan teaches Marketing
Technology Products, Marketing Strategy, and Marketing Analytics at Darden.
Venkatesan's research focuses on analytics as it relates to marketing return on
investment, customer lifetime value, mobile marketing, and the global political
economy. His research has appeared in several journals including The Review of
Economics and Statistics, Journal of Marketing, Journal of Marketing Research,
Marketing Science and the Harvard Business Review. He is also a co-author of the
book "Cutting Edge Marketing Analytics."

Many of his research
publications have been recognized with prestigious awards, such as the Don
Lehmann Award for the best dissertation-based article, the MSI Alden G. Clayton
and the ISBM Outstanding Dissertation Proposal Awards, and the ISBM award for
long term contributions to business to business marketing. He was selected as
one of the top 20 rising young scholars in marketing by the Marketing Science
Institute, one of the top 40 professors under 40 by the Poets and Quants
magazine, and recognized among the top five percent of marketing strategy
scholars by the Journal of Marketing Education.

Venkatesan has
consulted with firms in the technology, retailing, media, industrial goods, and
pharmaceutical industries. He has developed custom executive education programs
or data analytics software for Capital One, Explore Learning, General Electric,
General Dynamics, HBO, IBM, Johnson and Johnson, MAS Holdings, Pitney Bowes,
Porsche MHP, Rosetta Stone, SAP, and Teradata. For his work with IBM, he was
recognized as one of the finalists for the Informs Practice Prize Competition.

Before coming to Darden, Venkatesan taught graduate students at
the University of Connecticut. There, he was the recipient of the MBA Teacher of
the Year Award. He received his Ph.D. in marketing from the University of
Houston and his BE in computer engineering from the University of Madras.

Reinartz, W. and
R. Venkatesan. "Decision Models for Customer Relationship Management (CRM)," in
Handbook of Marketing Decision Making, Berend Wierenga (Editor), International Series in Operations Research and Management Science, Springer Science and Business Media, (September 2008).

Selected Books

Rajkumar Venkatesan, V. Kumar and Werner Reinartz. "Customer Relationship Marketing (CRM) in Business Markets," in
Handbook of Business to Business Marketing, Gary Lilien and Rajdeep Grewal (Editors), Forthcoming.

Executive Education Courses

Online Courses

Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.