In a stroke of genius, Italy's FLY PIZZA used packages of rolling paper as business cards to promote its night delivery service.

"The initiative was a total hit among FLY PIZZA's customers: they took home smoking paper packages and delivery phone calls increased sensibly," said Publicis/Milan, which hatched the idea after noticing that many FLY customers are young smokers that ostensibly roll cigarettes to "save money." (A cute way of saying the late-night fanbase is probably high off its rocker when the 2am orders start pouring in.)

"Spoken Word," a Guinness ad, just debuted in Jamaica. It is pretty, and mystical, and it even takes a shot at being uplifting. "Reach for greatness," it concludes, shortly after a melodic spoken word artist -- whose words turn wisps of time into wings on his back -- fades from view.

Substantial but casual. Kind of like Guinness, actually. Between the lines, it suggests drinking isn't confined to drunks, co-eds or singles pursuing carnal intrigue.

By Saatchi & Saatchi/London and production firm Shilo/Hanharan. Music by Human.

Pandora is my new friend. It's TD Banknorth's new friend too. VIA, TD Banknorth's agency, realizing the growing popularity of the music service that lets people created customized music stations, launched a pandora tuner takeover unit for the bank.

In support of the bank's iPod promotion, VIA created a custom TD Money Mix Tape with a selection of "currency-themed" music from the likes of Radiohead ("Dollars and Cents"), The Beatles ("Money"), Pink Floyd ("Money") and the Yeah, Yeah, Yeahs ("Rich"). There are 82 songs in all.

New friend and blogger for elasticpath's Get Elastic blog Linda Bustos just published an article entitled How to Find an Online Reputation Manager. In the article, she highlights Andy Beal's book, Radically Transparent: Monitoring and Managing Reputation Online, which serves as a training manual for companies concerned with getting a handle on and participating in online communities and conversations about their brand.

With the proliferation of every conceivable manner of online communication and the dramatic change it's made to the old school rules that govern who, in theory, is supposed to have the ability to publish news and opinion, brands have to take a very different approach in how they influence their brand's perception.

"I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF).

They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail.

They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.)

In what appears to be a last ditch effort to make itself a relevant brand and something even the most fashion-unconscious would ever consider buying, Levis has resorted to grade school humor with Unbutton Your Beast. And, yes, they do mean the trouser snake.

Created by EVP and LAIKA/house, a collection of trouser puppets offer up nastiness you can send to your friends. It's not Dick in a Box which at least had the decency to leave something to the imagination. Nope, Unbutton Your beast is very blatantly all about what's behind the zipper and how much it wants to come out and play.

Everyone that starts an agency has a dream account -- a client that, upon winning its business, validates your ability to both create and persuade.

Corbis is that dream for General Projects, a just-launched design shop that wooed its prospective client with Schtock.com.

Schtock is really flippin' cool. Each time you reload the site, you see a random, totally abstract image. When you click on the "About the image" tab, you'll find each one was composed of many stock photos. The work at left, for example, is called "Emo." Here's how many stock photos it took to produce it.

The site blog claims Schtock is the lovechild of someone at "a major stock photo company," putting illicit use to imagery that see nothing but the cutting-room floor. "Corbis" isn't mentioned outright, but all the photos can be found on Corbis's image search.

That sounds cheesy, facile and unoriginal, but the execution was surprisingly good. (Thankfully, the urge to recruit nothing but bloggers was resisted this time.)

At left is "Bonnie Appleseed," the epic story of the best apple bobber off the Dutch Country Roads. Also see "Sticky Situation," about a blind date that takes place in Abay; "Stag Party," where a newlywed husband gets stripped by an elk; and this cute little billboard, "Wildlife and Shopping."

- Last week Washington Mutual ran this colorful little ad on its homepage. It reads, "Most banks are grey. That's not our style." Its fortunes have changed since then. See what ad they're running now. (Thanks to Adrants reader Martha for the link.)