Mrs Macs Crusty Challenge

Mrs Macs, a pie manufacturing company in Perth, Australia, is challenging Australians to compete in the Crusty Challenge, a contest with a prize of $10,000. The online competition is a digital version of the classic hot hand promotions where the last person left standing with their hand on the car wins the wheels. The Crusty contestants will log on to the competition site via webcam and be issued a series of challenges over the duration of the comp. The rules are simple: Leave the camera’s field of vision (apart from the allocated toilet breaks) and you’re out. Fail to complete a challenge and you’re out. He or she who’s left standing is crowned the Crusty Challenge champ and will stumble away ten grand richer. The campaign is being promoted with a raunchy set of print advertisements and “Carwash”, a rather sexist commercial. See more on Facebook.

Click on the image below to play the Carwash video in YouTube (HD)

Click on the image below to play the competition video in YouTube (HD)

An effective series of adverts that is certainly never going to get out of my head..

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