Cricket World Cup Drives Surge in Online Video Viewing in India

Video Viewing of Sports Content Up 632 Percent in March vs. Beginning of Year

Mumbai, India, April 27, 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on online video viewing in India from its Comscore Video Metrix service. The report found that online video viewing in India experienced a sharp increase in February and March driven by the Cricket World Cup. In March, more than 37 million video streams were viewed on Sports sites, up from 3.4 million in January.

“Online video became an important viewing channel during this year’s Cricket World Cup,” said Joe Nguyen, Comscore vice president for Southeast Asia. “The ability to watch matches and replay coverage from the convenience of one’s home or work computer provided a way for fans to continually be a part of the tournament. As streaming quality continues to improve with continued deployment of broadband across the country we expect online video to play an increasingly important role in major sports events across the market.”

More Than 37 Million Videos Streamed on Sports Sites in March

In March 2011, nearly 32 million viewers age 15 and older watched online video from a home or work location, representing 75 percent of the entire online audience (note: these figures do not include viewing from public computers such as Internet cafes or via mobile devices). For the first three months of 2011, overall engagement with online video peaked in March, with viewers consuming an average of 5.6 hours of video and averaging 58 videos per viewer across the web. A primary driver in this growth was the heightened interest in the Cricket World Cup with video viewing on Sports sites jumping sharply in February and March. During March, 4 million unique viewer (representing 10 percent of online users) watched video on Sports sites. In total, 37 million videos were viewed on Sports sites in March, a tenfold increase from the 3.4 million videos viewed in January before the tournament began.

Video Viewing Behavior in India Across Total Internet and Sports Category March 2011Total India – Age 15+ Home or Work LocationsSource: Comscore Video Metrix

Jan-2011

Feb-2011

Mar-2011

Total Internet : Total Audience

Total Unique Viewers (000)

30,155

29,717

31,944

% Reach Web Pop

71.80

70.07

74.57

Videos (000)

1,755,186

1,655,111

1,863,927

Videos per Viewer

58.2

55.7

58.4

Total Minutes (MM)

9,132

9,310

10,791

Minutes per Viewer

302.8

313.3

337.8

Sports

Total Unique Viewers (000)

563

1,330

4,122

% Reach Web Pop

1.3

3.1

9.6

Videos (000)

3,430

6,975

37,066

Videos per Viewer

6.1

5.2

9.0

Total Minutes (MM)

20

191

514

Minutes per Viewer

35.7

143.3

124.8

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Among Top Video Properties, Viewers Spend Most Time on ESPN in March

An analysis at the top video properties in India during March revealed that Google Sites reigned as the leading property with 24.7 unique viewers, who watched a total of 814 million videos. Viewership was driven mainly by YouTube.com, which accounted for 99 percent of all videos viewed at the property. Cricket match viewing prompted high viewership at the ESPN property. ESPN, which was largely driven by viewership at ESPNStar.com, attracted 3.3 million unique viewers in March, ranking as the fifth largest video property in India. Viewers consumed a total of 27.5 million videos at ESPN for an average of 2.3 hours during the month, making ESPN the most engaging destination of the top properties.

Top Video Properties in India by Total Unique ViewersMarch 2011Total India – Age 15+ Home or Work LocationsSource: Comscore Video Metrix

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

Total Internet : Total Audience

31,944

1,863,927

337.8

Google Sites

24,665

814,085

106.3

Facebook.com

11,843

96,442

22.3

Yahoo! Sites

4,791

36,025

25.8

Metacafe

3,534

28,497

34.1

ESPN

3,273

27,479

138.6

Dailymotion.com

2,811

25,580

57.5

VEVO

1,787

5,687

33.0

Mips.tv

1,542

7,644

56.9

Network 18

1,523

5,298

37.9

Microsoft Sites

1,160

6,535

16.6

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

For more insights on how the Internet was a key player in this year’s Cricket World Cup, please visit: