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John Cena on WWE's evolution

John Cena said he's proud to have the WWE involved in the fight against breast cancer.Photo by: Marc Bryan-Brown

WWE star John Cena made an appearance at the conference to talk about the evolution of the company and his efforts in the fight against breast cancer.

Of the WWE’s early years, Cena said: “If you ask me about our product in 2000, it was a college frat party. It really was. And it was geared toward that coveted 18-35-year-old demographic. Nowadays, 40% of our audience is women. And a lot of the 100 million dollars of retail is kids. I’m a star of a kids show. I’m really proud to say that.”

Cena came dressed in his standard uniform, which makes a statement in a fight against breast cancer. He stuck around for a networking reception and had his photo taken with dozens of Sports Marketing Symposium attendees.