Text ads and banner ads may be inserted to 123 Web Messenger, the previous one at the bottom of the chat window and the latter one at the bottom of the friend list, helping the website owners to get more revenue or promote your own site.

Webpage shortcuts can be added to the application menu of the Facebook style Chat Bar, such as site news, FAQ, etc., so that the webmaster may present some important links at the bottom of their webpages, and then the end users can access them with just one click. In addition, the open mode and the size of the applications can be defined as well.