About This Class

In a world where digital information is a must and where social capital is key to creating meaningful and lasting relationships, businesses rely on employees to carry the brand, as the ‘rank and file’ workforce has more credibility than corporate executives in today’s environment. With this discovery, organisations must focus efforts on cultivating their employee brand advocates while balancing authentic communication.

Nicole Le Maire, Global People Advisor at The People Engine will look at how an ongoing digital revolution is sweeping through businesses all over the globe, bringing new capabilities and efficiencies to the workplace but also creating unique challenges. She will explore with you how organisations needs to adopt a new attitude to brand risk, to become less hierarchical and to embrace new methods of working.

The company-employee relationship matures over time, and it is unrealistic to expect an employee to immediately fall head-over-heels in love with any brand. Staff will not represent a company that they do not understand or do not feel valued by, and the company must work to fully engage employees in all areas of the company before turning them into individuals who can successfully market the brand.

What makes employee brand advocates stand apart is there enthusiastic communication about these experiences, leveraging influence and new collaborative networks. Total employee engagement should be at the center of your company culture ideals, and advancing your brand image, productivity and profitability cannot be done without the commitment and passion of your employee brand advocates.

After taking this course you will be able to:

Value and capture yields to brands across the organisation, introducing the new concept of employee brand advocates

Acquire a deep understanding of the power and positioning of employee brand advocates for organisations

Lead brand led culture change with human capital practices at the core

Build an employee brand advocate program across cultures and geographies

Nicole welcomes all students to this course - especiallly professionals tasked with workplace modernisation. And all you need, is a drive to acquire new knowledge and skills that you can immediately apply to your life.

I worked my backside off in HR, Operations and Project Management for some major, diverse and amazing companies around the world.

Yet, while these high powered corporate days saw me working with employees at all levels and flexing my People Management muscles for boards and senior stakeholders. I was just not challenged enough! It was clear that I had to design my own working environment and be my own boss.