Amazon “reinvented normal” according to an updated ad in which the latest Kindles were also part of the new and relaxing pop culture.

Amazon “reinvented normal” according to an updated ad in which the latest Kindles were also part of the new and relaxing pop culture.

The way people and information interact has changed dramatically in the internet era, and suffice it to say, Amazon has played a role in popularizing gadgets that are capable of delivering digital content at amazing speed and clarity. The Kindle brand is nothing short of an epic success, which Amazon has taken advantage of to elevate itself to new heights in the online retail business.

But let’s get back to Amazon’s recent ad, and ask ourselves, “What is normal?” Is being normal a cultural, or geographical, or demographical phenomenon? Quite honestly, there’s just no way to define what is universally normal.

That said, the Kindle has played its part in popularizing information through digital publishing. You want a book? Click the buy button and download it to your Kindle or tablet.

It wasn’t normal in the 90’s for people to download a full textbook onto their computers, but then it was normal for people back then to have dialups that did not make it feasible to download a lot of large files. Technological innovations from many different areas have contributed to redefining the way information flows, and consequently, changing people's opinion on what is normal.

Amazon has managed to unify many of those innovations and packaged it into their Kindles, thus, making it easier and faster for people to learn what they want when they want. Hence, the new norm is being able to read/listen/watch whatever you want whenever you want (I still prefer reading paper bound books, though).

Okay, there’s no point in trying to dwell on a marketing campaign, and I’m sure many of you are not prone to the manipulative efforts of big time conglomerates. So we’ll just leave it at that, and you decide what Amazon has done to reinvent normal.