111 W 57th Street

ABOUT THIS PROJECT

SITUATION

Magrino worked with JDS Development Group, Property Markets Group, Spruce Capital Partners, and Douglas Elliman Development Marketing to launch sales for 111 West 57th Street, the highly anticipated new Midtown Manhattan super-tall tower, which is rising 1,428 feet above the landmarked Steinway Hall.

STRATEGY

Magrino announced the launch of sales with a New York Times exclusive, which ran in advance of a press breakfast with the building’s architect, Gregg Pasquarelli of SHoP Architects, and interior designer Bill Sofield of Studio Sofield to preview the project’s sales gallery. The event was attended by 18 media including Architectural Digest, Bloomberg, Curbed, Forbes, Galerie, Mansion Global, the New York Post, Town & Country, and The Wall Street Journal. That evening, Magrino coordinated a VIP sales launch cocktail party, which was attended by 175+ top influencers from the worlds of design, fashion, business, and real estate. The event included special luxe food and beverage touches, as well as a special musical performance by London-based pianist Mishka Rushdie Momen.

Magrino continued the launch momentum with an announcement of the building’s first-listings exclusive in Mansion Global and a Forbes exclusive on the first-view images from the tower.

SOLUTION

Magrino secured significant coverage in top tier luxury lifestyle and real estate outlets on the launch of sales including New York Times, Forbes, Gotham, Curbed, Mansion Global, Business Insider, and the New York Post.