Pyöräilytalvi – Cycling Winter

Client: The Cyclists' Federation

What happens to cycling when winter comes?

Winter Cycling (Pyöräilytalvi) campaign encourages people to keep on pedaling regardless of the cooler weather and snowfall. This Finnish Cyclists’ Federation’s campaign equips people with tips for starting cycling in the winter. In the opening week of the campaign Finland was filled with events organized by local cyclist associations. Finnish Cyclists’ Federation’s and Radio Helsinki’s photo contest collected hundreds of shots of Finnish winter cyclists under the hashtag #pyöräilytalvi.

Måndag designed the campaign and its visibility in different events.

For example Pyöräjoulu – Bicycle Christmas was held on Helsinki Asema-aukio 18 Dec 2015. Check out the Facebook event.

The campaign website (in Finnish) can be found here and Finnish Cyclists’ Federation’s website here.