Makers of "The Smurfs" Partner with the American Humane Society to Help Pets Displaced by Disasters

The American Humane Association’s Red Star Animal Emergency Services came to the rescue of pets that were lost during natural disasters in Tennessee and Alabama. With the influx of animals, shelters need additional supplies. Columbia Pictures and Sony Pictures Animation are offering premier tickets to “The Smurfs” to children that donate.

Children who donate a homemade cat toy to the Greater Birmingham Humane Society will be entered for a drawing to win a pair of passes to the Thursday, July 28, preview showing of The Smurfs at the Rave Patton Creek cinema at 6:00 p.m. Children who donated kitty litter, spray bottles, soaps or other much-needed cat supplies to the Humane Society of Memphis and Shelby County from July 15 through July 22, 2011, were entered in a drawing to win a pair of passes to a preview showing of The Smurfs at the Malco Cordova cinema on Tuesday, July 26, at 6:00 p.m.

“The Smurfs” has been awarded American Humane Association’s “No Animals Were Harmed”® end-credit certification. The certification program involves the presence of American Humane Association’s Certified Animal Safety Representatives™ on the set of movies, television shows and commercials to monitor animal safety during filming. It is the only official program to keep movie and television animal actors safe on set.

“When we learned of the hardships that families still endure after the recent floods and tornado that devastated parts of Memphis and Birmingham, we wanted to put a smile on the faces of kids there and help local shelters benefit animals at the same time,” said Jone Bouman, director of communications for American Humane Association’s Film and TV Unit. “We thank Columbia Pictures and Sony Pictures Animation for supporting this great cause, and we encourage everyone to support their local shelters year-round.”