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EMP: K2 Skis Names Pete Iverson U.S. Sales Manager

K2
Skis, long known for its versatile All-Mountain products and fun approach
to skiing, has announced the appointment of Peter Iverson to the position of
U.S. Sales Manager. Iverson will be responsible for leading the sales of K2’s
award-winning skis, boots, poles, helmets, goggles and accessories.

“We are thrilled to
have Pete Iverson joining us as U.S. Sales Manager for K2 Skis,” said Tim
Petrick, K2
president and CEO. “Iverson has
tremendous experience in the business of skiing from the retail sales floor, to
independent rep, and most recently as a national sales manager. His
connectedness to the K2 brand and our customers runs deep and we’re looking
forward to having him back in the K2 family leading sales.“

Shortly after graduating from
Seattle University Iverson went on to work as an independent sales rep for a
number of ski brands including K2 Skis. Most recently he led North American
sales for The Soze Group of Richmond, B.C. and worked to develop the curriculum
for his highly respected ski boot clinics.

“A little over 10
years ago I spent two great years working with K2 in the Pacific Northwest.
From day one, I felt a passion and commitment to the brand that was unlike
anything I had experienced before or since,” said Iverson. “After more than a decade, I am so fortunate to be able
to return at this moment in time. The cast of characters at K2 is as dedicated
and capable as ever, and the lineup of boots and skis reflects the innovative
culture that is K2. I can't wait to get home and get started!”