Lexington, Ky - Sunfire, a specialist in the design, manufacture and marketing of high-end audio/video luxury goods for the custom installation and custom retail markets, announced the appointment of Pride of Hawaii as their sales representative for the Hawaiian Islands. The appointment is effective September 5, 2008.

With a dedicated presence established in February 2008, Pride of Hawaii has built up an impressive portfolio of leading home and 12 volt audio products in the Hawaiian Islands. Pride principal, Marco Colindres seeks synergistic brands with cutting edge technology and a superior value proposition and then supports them with exceptional training and service.

According to Sunfire General Manager, Mark Weisenberg, "Quality brands like Sunfire deserve the type of personal attention and service that can only be provided by companies based in Hawaii. We are delighted to have a representative with Marco’s skills and enthusiasm representing us in this market.”

Pride of Hawaii Principal, Marco Colindres commented, "Pride of Hawaii is privileged to have the Sunfire line here in Hawaii. This market deserves more high performance luxury components to bring a truly dynamic home theater and musical experience. Sunfire's solutions are unique and different as the company delivers speaker, amplifier, and subwoofer solutions under one brand.”

Pride of Hawaii was also appointed as Hawaiian representatives for sister company Home Logic with the same effective date.

About Sunfire
Founded by renowned audio innovator Bob Carver, Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers in the world. Sold in over 65 countries, Sunfire combines unconventional thinking with precision engineering to create innovative theater products that deliver exceptional performance – whenever, and wherever, they are heard. Carver’s thirty five years of scientific research have resulted in numerous patents including the Tracking Downconverter™ power supply used in the company’s receivers and amplifiers; and High Pressure, High Back-emf technology found in the company’s speakers.