Best lip color formula I have ever tried and stays put all day for me!

5 stars! I love this stuff! Was given a sample in an Ulta store and after I tried it I couldn't wait to get my hands on more colors. I can't believe how long it lasts! Like all day! I put gloss over it and the various shades come out looking rich and moist but stay put. Best thing I have ever discovered, and I used to work for a high end makeup line for many years! You can make a beautiful precise line with the applicator and it dried immediately and looks so natural. Great item to give to your girlfriends.

It seems like Pur is discontinuing the colors, Bae, Obsessed, and Ever After in the .11 ounce tubes and going to the .07 ounce tube. Not positive if the formula has changed.

The colors of this are the perfect pinkish browns. I have thin lips and a hard time pulling off most lipstick colors and have to stay with "safe" colors.

There is a pleasant light smell to it when you first put it on, it goes up creamy, but does dry as a matte.

I bought these for 4 reasons...1. color- beautiful shades that compliment me and you only really need 1-2 layers.2. price- (sale for $5 a tube...would not spend full retail on this)3. texture-although some people prefer a liquid lipstick that isn't dry, I prefer it dry and very matte...It did take a little time to dry though. 4. long wearing/no transfer- it does wear well however there was a little transfer..not much but some.

This color sticks around. It's beautiful. It's silky and it's the first color I love as is. I don't add anything to it (like I do with any other lipsticks I've purchased). The only downfall is that it does dry my lips out a little.

Goes on really heavy (lot of product) and cracks after matte setting if no primer or balm is used first. Color is great and it feels super smooth to apply(after wiping applicator some). It took a few tries to get it just right and I think Iâve got it now