2014 Cadillac US Sales Wrap-Up: Down, But Not Out

Cadillac’s global sales increased by 5% in 2014, reinforcing its status as the fastest-rising full-line luxury automaker in the world for 2013. Its sales in its home country…eh, not so hot. Cadillac was down 6.5% in 2014, moving 170,750 vehicles as opposed to the 182,543 vehicles sold the year prior.

Cadillac’s overall performance in the US this past year was something of a mixed bag. The brand’s three biggest heavy hitters—the SRX, CTS, and ATS—all posted respectable sales despite being down from the year prior.

The ATS was down 22% with 2,465 sales, marking its poorest December performance since its launch in 2012. Despite adding in 31,115 sales, the CTS was down 3.8% and posted its poorest full-year performance since it launched in 2002. The SRX remained Cadillac’s best-seller overall with 53,578 units delivered; despite being down 5.6% from 2013, December sales of the SRX marked the model’s third-best month for the year.