Digital StrategyConsultancy

AWE is a digital strategy consultancy created in 2001.
After beginning as a performance marketing agency specializing in Google, it now offers advice in its three areas of expertise: search marketing (SEO, PPC, display, remarketing and mobile), content, and analytics (measurement and analysis of digital performances).

Since 2011, AWE has developed unique experience in the field of B2B marketing by implementing content marketing strategies. Our solutions provide a response to the two main issues facing actors in the industry: acquiring prospects and asserting their digital influence.

As a consulting and technology firm, AWE developed its own monitoring and reporting platform for the benefit of its clients. The company has been supported by OSEO since 2010, and its research and development programme has the approval of the French Ministry of Research and Higher Education.

In 2009, AWE founded a network of European agencies called Search Everywhere, in partnership with the leading Dutch search marketing agency, Maxlead. At present, the network counts some ten partner agencies, all of which are independent and Google certified.
The goal? To conduct Europe-wide campaigns with a high level of local expertise.

Adwords campaign management

At our agency, which has been Google Adwords certified since 2003, we have built up our expertise in the field of e-commerce. We offer advertisers their choice of two levels of collaboration: delegation or consulting.

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Natural referencing

As a reference in the field of SEO, we apply effective, sustainable referencing strategies that conform to Google 's quality criteria, providing Google crawl analyses (Botify Partner), premium content and net linking strategies.

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Conversion

We are the first French agency to obtain the US “Marketing Experiments” label, and we work with our clients to optimize conversion rates on their websites' key pages: landing pages, forms, transaction pages, etc.

Analytics

A Google Analytics Partner since 2010, we participate in the Google Analytics Summit each year at Google Headquarters in Mountain View, California. Our portfolio covers every aspect of Analytics: implementation, target configuration, application of attribution models and contributory analyses.

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Dashboard

Since 2010, we have been developing our own monitoring and reporting technology, featuring data logging plus interfaces with Analytics and with available CRM tools.

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Consulting and strategy

Performance audits, competitive analyses and content marketing are the three main lines of our strategic approach.

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Our talentedteam

The agency has partnered with ESSEC Ventures, is member of the French Bourse of Commerce and of the French-American Chamber of Commerce of New-York.