New York City’s Nintendo World Store Getting “New Look and Feel” with Renovations in February

Having originally opened in 2005, the Nintendo World Store has long been a fun attraction (and great spot for NYC-based gamers) in its current home of Rockefeller Center in New York City, though the store will soon be getting some major renovations for next month.

Nintendo announced in a press release that its Nintendo World Store in NYC will be closing temporarily beginning January 19th, with the store to undergo “a major renovation” for a reopening on February 19th, along with a renaming from “Nintendo World Store” to “Nintendo NY.” An artist’s rendering of the upcoming changes to the store are available to view in the featured image above.

The company detailed that the renovation will provide a “new look and feel” to the flagship retail store for Nintendo, with the press release offering some more details on what to expect from the store’s renovation including “an updated interior design, new Wii U and Nintendo 3DS demo units, a 15-foot gaming screen, and more fun elements and surprises.”

While the store will be temporarily closed beginning January 19th, Nintendo will be holding a special celebration weekend for the Nintendo NY store’s reopening from February 19-21 featuring giveaways, appearances by numerous costumed Nintendo characters, exclusive souvenirs, limited edition T-shirts, and demos of upcoming Wii U/3DS titles.

Nintendo closed out its press release on store’s renovation and reopening with a statement from Sales and Marketing Executive Scott Moffitt, commenting on the store’s changes:

“Nintendo is constantly evolving its experiences for fans. The new Nintendo NY store is a must-see location for anyone that has a memory of Nintendo, or who wants to see what Nintendo has in store for the future.”

Ryan is the Features Editor at DualShockers, with over five years' experience in the world of video games culture and writing. He holds a BA in English & Cinema from Binghamton University, and lives in New York City.