Simple fact, most car, RV, ATV, and boat buyers crave improved vehicle technology. The common gripe is, “why does my phone offer more than this built-in stereo?!”. These two images illustrate recent survey data on what’s important to consumers. The findings are very positive for Vehroot, and include:

65% would switch brands to get the technology features they want (see ya later Sony, JVC, Kenwood, Alpine, Clarion . . .)

77% say a car with all of the technology features they want is more important than the car color (yup, I almost bought a car that wasn’t blue before having a Shelf)