How does a trip to California sound? A place where relaxed, bohemian style blends seamlessly with low-key couture and vintage cool. Few labels sum up the essence of Cali cool like Johnny Was. We love the latest collection. Look out for embroidered peasant blouses and whisper light printed trousers.

Johnny Was

Californian fashion label Johnny Was has recently turned its attention to Europe. The firm has been in existence since 1987, however, and many insiders believe that Johnny Was has a very magical appeal. The brand is riding on a wave of inspiration from many different cultures. This makes people curious.

In the early days, the management used to concentrate on marketing the collections in the USA. After a very short time, Johnny Was had carved a place for itself in the fashion establishment.

The creative concept was, from the very beginning, a juxtaposition of vintage and modern. This approach turned out to be very successful. Today, creations are still being brought forward which have a very distinctive design.

The fashion designer’s biggest emphasis was, and still is, on the Californian approach to life. Outfits appear in several different guises. Sometimes they are enticing, and sometimes quirky. They have a lightness and beauty that has been hugely successful, all over the world.

Brand-new looks

The Johnny Was label focuses on a host of details. This means that their fashion items have exquisite embroidery, high quality fabrics and distinctive styles. This manufacturer is never boring. There are fabulous styles in bright and lively colours. These brand-new looks are more than presentable.

The tunics and blouses are especially attractive. They are just asking to be worn. Tailoring that flatters your shape, soft silk, flowery patterns or original trimmings are uppermost in these designs. The Johnny Was label has also included plus sizes in its range. These unusual items are available from size 16 and above.

The label has something for all age groups

Do you remember the hippy years of the 1970s? There are a few items in the Johnny Was collections that recall this era. Johnny Was appeals to all ages. The huge range of items makes this possible. Of course, now and then, a few tricks are used to liven up the collections. Creative tailoring, casual pockets, and trousers in linen or striking prints deliver the desired effect.

Fashion from Johnny Was is for women who love their freedom. The collections represent exactly the kind of lifestyle we associate with California. This comes through in the gorgeous vintage style, or in the Bohemian look items. It is impossible to miss influences from other cultures, too. That’s why the brand has so many different styles. These joyous and often luxurious outfits are also available in high quality and at very affordable prices.

A good example is the silk blouse range with floral embroidery. These delightful garments will bring a touch of Californian breeziness into your wardrobe. Many features contribute to these lifestyle products: the floral embroidery at the neckline is an absolute dream.

These blouses underline your feminine style. The tops can be worn casually with jeans, trousers or a skirt. Take a look at navabi. You can explore the Johnny Was range at your leisure, and buy whatever takes your fancy.