So, Kim Kardashian Is Being Sued For $100 Million

Kim's perfectly lit selfies have made her the target of a lawsuit. Photo: Gotham/Getty

As any real fan knows, Kim Kardashian is a huge fan of LuMee Cases, the smartphone cases with attached back-lighting to create a flawless selfie.

But it looks like Kim's love of perfectly lit pics may have landed her in some hot water.

The reality TV star-turned businesswoman is actually the owner of the company that makes the illuminated cases - the ones she often promotes on Instagram and on Keeping Up With the Kardashians.

Now, one inventor is coming after Kimisaprincess Inc. (yep, real name), claiming the LuMee idea was originally licensed with his company Snaplight.

According to NY Daily News, Hooshmand Harooni has claimed in a $US100 million ($A125.5 million) lawsuit that "it has been extremely difficult for [them] to compete in the selfie case market" due to Kim's association with the product on social media, where she boasts more than 165 million followers between Twitter, Facebook, and Instagram.

He claims to have patented an "integrated lighting accessory and case for a mobile phone device" way back in 2013.

In a press release, Snaplight also accused Kim's company of bullying the competition.

"LuMee began a slander campaign by creating doubt in our technological and operational integrity," said founder Bardia Rahim.

"It's illegal to try and monopolise the market, but more than that, it's un-American to do it when you're being deceptive and unethical the entire time."

Meanwhile, Kim's rep has denied that the lawsuit is even valid.

"The patent lawsuit filed by Snaplight has no merit and is just another attempted shakedown," the rep told NY Daily News.

"Kim has done absolutely nothing wrong."

LuMee cases cost $US39.95 for the standard version or $US69.95 for a cover with lights on both sides.

Retailer Urban Outfitters is also reportedly being sued for having "benefited financially through increased sales of the LuMee selfie cases."

LuMee said it plans to file its own patent infringement suit against Snaplight.