Asia-Pacific & Mena

About us

We are a global marketing and technology agency that transforms businesses for the digital age. We exist to help brands embrace the creative and technological changes revolutionising all aspects of their business.

Our expertise across insight, brand building, creative storytelling and real-time distribution enables brands to get fit for the future, no matter where we join them on their digital journey.

To do this requires a unique culture capable of supporting diverse talent. We call our collaborative way of working blending, and it’s central to everything we do – allowing us to take ideas from strategy and concept to launch and evaluation as quickly and effectively as possible.

Whether in a single room or across our 40 offices worldwide, blending lets us cast the right people for the challenge. The perfect blend takes our clients further and faster on their digital journey, delighting customers on the way.

This approach embraces the creative tension between left brain and right brain. We believe that when you combine data and storytelling – when mathematicians and poets join forces – you get more powerful results.

All this means we’re well-equipped to meet the challenges of marketing to today’s sophisticated audiences. We help companies of all shapes and sizes decide What’s Next ... and then we take them there.

Global Executive Management

Luke Taylor

Global Chief Executive Officer

Tony Weisman

Chief Executive Officer, The Americas

Ewen Sturgeon

Chief Executive Officer, International

Chris Clarke

Chief Creative Officer, International

Alan Davies

Global Chief Strategy Officer

Thomas Elkan Boisen

Chief Operating Officer & Chief Financial Officer, International

Laurent Ezekiel

Global Client Services Director

Gareth Jones

Chief Brand & Content Officer

Jill Kelly

Chief Communications Officer

Jason Kodish

Global Chief Data Scientist

Thomas Meisner

Chief Financial Officer, North America

Kenneth Parks

Chief Marketing Officer, North America

Amy Murphy Dowd

Chief Financial Officer

Ronald Ng

Chief Creative Officer, North America

Erin Quill Keough

Global Chief Talent Officer

Baba Shetty

Chief Strategy & Media Officer

Paolo Yuvienco

Global Chief Technology Officer

International Leadership

Ewen Sturgeon

Chief Executive Officer, International

Roy Capon

CEO APAC

Anke Herbener

CEO Germany

Mathieu Morgensztern

CEO Europe West

Anil Pillai

CEO UK, Middle East and Africa

Bettina Sherain

CEO Nordics

Gareth Jones

Chief Brand & Content Officer

Sophie Ling

Chief Talent Officer

Fern Miller

Planning & Strategy Director

Jon Russell

Chief Information Officer

Lorenzo Wood

Chief Innovation Officer

North America Leadership

Tony Weisman

Chief Executive Officer, The Americas

Norman de Greve

President, Boston & Detroit

Jill Kelly

Chief Communications Officer

Erin Quill Keough

Global Chief Talent Officer

Thomas Meisner

Chief Financial Officer, North America

Kenneth Parks

Chief Marketing Officer, North America

Douglas Ryan

President, Chicago & San Francisco

Baba Shetty

Chief Strategy & Media Officer

Joanne Zaiac

President, NY Region

Jorge Urrutia

Head of Operations

Ronald Ng

Chief Creative Officer, North America

Scott Donaton

Chief Content Officer

What we do

Great work demands more than making things pretty and shiny. We use data and meaningful insights to really fire up the creative process. We understand that powerful storytelling is the best way to motivate behaviour, and that data and analytics can help us get under the skin of that behaviour. Simply put, we connect data with storytelling.

To ensure people are at the heart of the brand stories we tell, we’ve organised everything we do for our clients into three main areas:

Insight

For us, insight means never relying on assumptions or generalisations. It means understanding how people really interact with content, across the full spectrum of media channels. We use these unique insights to inform our ideas, personalise our messages and reach people at the right moment, in the way that feels most natural. This is when real magic happens.

Creativity

We believe in blending strategy, creativity, media and technology. Our experts work closely together to solve our clients’ business problems in compelling, innovative ways. We develop big and small ideas that bring brands alive whether they exist as services, stories or campaigns.

Distribution

Our holistic view of the relationship between owned, earned and paid media means we can create connections that count at every stage of the customer journey. We’re experts at designing for all kinds of digital platforms, harnessing the power of digital media to engage people in unexpected ways – and increase conversations about our clients’ brands.

Mobile

Social media

Since sharing is caring, we’ve embedded social expertise within every department. We’ve found that having social at the heart of everything we do results in work that’s far more shareable.

CRM

Laying the groundwork for meaningful interactions between you and your customers, we plan, manage and measure brand conversations – wherever they take place.

Managed services

We don’t just design and build websites – we host and manage them too. Business-critical services with 24/7 support have been a core offering from our very inception.

Analytics

Data reveals all – but only if you know how to read it. Our dedicated analytics team can discern what the numbers are really saying, and spot the small changes that make a big difference.

SEO

Seek and ye shall find. Search is a little more complicated than when that line was penned, but we have the expertise to ensure you come out on top.

PPC

We believe pay-per-click is a crucial part of the marketing mix. The secret is in using it elegantly, as part of a wider media strategy. We can help you with the plan, the media and the execution.

User research

Whether meeting your audience, or field testing our solution with the people that will actually use it, we’re always out in the field, informing our work with a better understanding of the people you really do business with.

Social business design

Making the most of today’s opportunities requires a fresh approach. We can help you make the changes necessary to manage conversations, lead audiences, and get more likes than you know what to do with.

Media planning and buying

Having our own in-house media team lets us deliver smoother, smarter campaigns from end to end.

Technology

The latest. The greatest. No matter the tech, our tech-bods are on it. So when a technological hurdle presents itself, we’re ready to jump.

What's Next ...

We’re thirsty for the next innovation. So very thirsty. Whatever possibilities present themselves as our fantastic industry develops, you can be sure we’ll be all over them.

How we do it

Deploy the Marketing Cloud

Today’s marketing challenge is complicated. That’s why our services are underpinned by the Marketing Cloud – a suite of processes and tools specially created to help our clients engage audiences on a global scale, across multiple platforms, and in real time.

Embedded into all levels of our agency and enhancing insight, creativity and distribution, the Marketing Cloud increases efficiency, reduces costs, and helps us to develop innovative new capabilities as opportunities arise. And it makes BrandLive possible – a creative approach that uses a mix of the Marketing Cloud’s unique services.

EarlyWarning

This tool helps you monitor social content, in real-time, allowing you to detect conversations as they’re taking off – and respond earlier.

The Wire

The Wire is a listening platform and process for seeking out the best opportunities to connect a brand with its audience through relevant content.

Brand Time

Co-ordinating global marketing activities could be simpler. BrandTime is a dynamic calendar designed to make it so, centralising your planned activities and informing your more immediate tactics.

The Port

The Port helps you get the most out of your content, connecting and distributing relevant and engaging stories to a global audience.

PatheMatix

"Half the money I spend on advertising is wasted; the trouble is I don't know which half". An age-old problem finally gets a modern solution – PatheMatix accurately identifies which media is or isn't working, allowing you to optimise marketing spend.

RealTimeAnalytics

What's happening? On the occasions this isn't a rhetorical question, RealTimeAnalytics can tell you, with instant analysis and insight from social data.

TheDashboard

Make more informed decisions for your business. The Dashboard generates by automated insighst from multiple data sources – and keeps it all in one easy-to-use place.

Life at DigitasLBi

The stars of tomorrow

A big part of nurturing a vibrant culture is looking after our talent. It helps keep us on our toes. We have a thriving grad and intern culture around the globe, and they do much more than make the coffee. We ensure all our young team members get to work on exciting projects and gain valuable experiences from their time with us.

Brain food

In our line of work nothing ever stands still. It’s our priority to be thought-leaders and spark interesting conversations. We’re committed to continually learning, staying inspired and inspiring others.

Our culture

We’ve developed a culture we’re incredibly proud of. Our talented teams look after each other like family, their hard work and play helping to create a place like no other.