Technology Briefing | Deals: Alliance Agrees To Buy Epsilon

Published: October 13, 2004

The Alliance Data Systems Corporation, which processes credit card transactions and tracks customer spending for retailers, has agreed to acquire Epsilon for about $300 million. Acquiring Epsilon will add to earnings and help Alliance, which is based in Dallas, expand its marketing, technology and other services. Epsilon is being acquired from Relizon Holdings, owned by the Carlyle Group. Shares of Alliance rose as much as 62 cents, to $41.31, in after-hours trading, after losing 14 cents, to $40.69, in regular trading.