Topic: scarcity

The luxury goods company Hermes makes and sells a high-end purse it calls the Birkin Bag. The Birkin costs $10,000—often more—and it is nearly impossible to find one to buy. Because very few bags are available, the Birkin has become a status symbol, something only very few people can buy. Its scarcity raises its value, which could explain why a purse can cost so much money. Listen to find out why a retail company, that by definition wants to sell things, makes it so difficult to buy their product.

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