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HW Pick: “Cadillac House” Opened With Kelly Rowland And More Downtown

Harlem Style was downtown on Wednesday, June 1, 2016, Cadillac’s grand opening house party at its “Cadillac House,” location at at 330 Hudson Street, between Charlton and Vandam Street in Chelsea, NY, with sexy singer Kelly Rowlandas the host.

“Cadillac House,” will serve as a venue for rotating events including car exhibitions and collaborative programs with organizations such as art and culture magazine Visionaire and the Council of Fashion Designers of America (CFDA).

The first designer to kick off the program will be Timo Weiland, who will sell his men’s and women’s collection in early July.

The 12,000-square-foot space, located on the ground floor of the company’s global HQ (330 Hudson Street) in New York City, will be home to the Retail Lab, an initiative by Cadillac and CFDA that allows designers to temporarily set up shop. The first designer to kick off the program will be Timo Weiland, who will sell his men’s and women’s collection in early July. The application process for the Retail Lab ended in May.

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It’s not unusual for car companies to tap into the fashion world in an effort to reach a new customer demographic.

Before Lexus became the new auto sponsor for New York Fashion Week, Mercedes-Benz served as the title sponsor until it dropped out in January 2015. Last season, Lexus introduced the fourth installment of its Design Disrupted program and worked with Opening Ceremony’s Humberto Leon and Carol Lim to create a spectacle of a (space) show.

Cadillac House is designed by global design firm Gensler. Cadillac House will be located at 330 Hudson St. and open to the public from 7am to 7pm ET Monday through Friday and 10am to 7pm Saturday and Sunday.