Throttle or not to Trottle?

This article has me a bit concerned that the current decision makers at ATT do not have the ability to make a solid commitment to it's customers. Longtime customers with unlimited plans being throttled before they reach 3gigs and keeping them throttled until the next billing cycle is a very poor decision on their part. They would do better to adopt TMO's upfront cap of 5gigs and and Verizon's temporary throttling depending on tower usage.