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Who? What? Why?

The SSRP (Sussex Safer Roads Partnership), in South East England, is currently promoting Embrace Life, a campaign designed to remind individuals of the importance of wearing their seat belts. Started in February 2010, it has quickly become an internet phenomenon. Embrace Life broke 1 million views in less than two weeks, is being shown in front of James Cameron and BIll Gates at the Ted.com conference in Long Beach, California, and may also be screened on international TV stations from the Arabic Gulf to Canada, the USA to France. It currently sits at 5.8 Million views on YouTube and growing daily!

If you haven’t seen Embrace Life yet, log onto the dedicated website – www.embracethis.co.uk and don’t forget to join the Facebook group set up by one viewer to lobby for Embrace Life to appear on national TV!