Airport follies

By Megan McArdle

Here are the things most people would happily pay for at an international transit airport: – a shower – clean underwear (for those of us who habitually forget to pack it) – daylight – an exercise facility to help with the jetlag and minimise DVT – nutritious but not too heavy food – a nap, lying flat, somewhere quiet.

So why the complete mismatch of trapped and exhausted consumers to luxury goods? Surely the airports have woken up to the fact that travelling is mass market. Or are travellers such a captive market that airports can completely ignore what they actually want…?

My answer: in an airport, foot traffic is very high, and space is at a premium. So you should expect to see things that go at a very high volume (McDonalds) or things that are very expensive per-inch-of-display-space, such as Gucci. Showers and napping capsules do not meet either criteria.