Loews Philadelphia GM Scott Nassar says it was an easy decision to throw the green switch.

“We take the lead from some of the other buildings throughout the city,” Nassar said. “We wanted to do what they were doing, supporting the city and the Eagles in this phenomenal opportunity that’s coming up on Super Bowl day.”

The 27-foot letters were converted from neon to LED two years ago, under the auspices of the Philadelphia Historical Commission.