Peg Corwin’s 2018 Digital Marketing Focus

Now that most social networks aim to keep visitors on their platforms, my blog will no longer be about curated posts on digital marketing.

I’ve put my SCORE volunteering on hold in order to take on projects that allow me to do more video and help consultants, small business people and freelancers with LinkedIn lead generation.

Here’s my 2018 focus per channel:

YouTube Channel

I’ve revamped my YouTube channel to focus on LinkedIn Lead Generation, especially using ProFinder. With Camtasia software and new audio and lighting, I’m shooting weekly videos and working to build a community there. My Lead Gen blog also has a series of posts on different aspects of using ProFinder.

LinkedIn Profile

On my personal LinkedIn Profile, I plan to post about and connect with experts on LinkedIn lead generation and ProFinder. As a SCORE mentor I have seen how consultants and freelancers struggle to get work and I believe that LinkedIn’s various tools can help with this.

My strategy will be to re-purpose blog posts into both updates and LinkedIn Publisher. Also to create custom videos based on those created for YouTube. Perhaps live blog here.

Facebook Page

OnPeg Corwin Online Marketing, I plan to both do live video about my reflections on these social media changes and tips based on this experience. I will also run Facebook ads targeted a LinkedIn lead gen.

Twitter Page

On PCorwin on Twitter, I plan to tweet about both LinkedIn lead gen as well as good digital marketing links.

Social Bookmarking

I bookmark how-to links on digital marketing and will likely continue to do so. If you have been following my links on social, you will find current topics at these links.

On my Instagram page, I share photos of downtown Chicago, particularly sunrise shots over Navy Pier. I may also experiment with Instagram Stories related to LinkedIn lead gen.

Invitation

Ultimately, I’m about helping consultants, small business people and solopreneurs market their businesses. I may go back to being a SCORE mentor. But right now, I’m just exploring this new social world.