Cómo LOC comenzó su viaje en logotipos

Nombre de la empresa

Live On Campus

Descripción general

We're a global media company reaching college students in 20 countries by the end of this year. We've used a boring but eye-catching logo (pun intended - and attached for reference) for more than 15 years but we're ready for a change.

We're looking for something passionate, innovative, creative and adventurous which inspires youth - Our tag line is "The World Is Your Campus" and we want to empower students to have a global view of their campus.

Ideally, you would create a clean, youthful, and enduring logo which can be used in a variety of placements from web, to print (posters/banners), and apparel (t-shirts, hats, etc.).

We would also like to find something which uses the idea of an eye but updates our look with something that points to the future without being trendy.

It would be great to have a logo that can also take on a flavor for each country we enter - with our eye logo, we did that with flags being used in the pupil.

Our CEO and team will be actively involved in providing immediate and descriptive feedback to help ensure your work fulfills our vision. This is an important project to us and we're excited to work with you to create something really great.

Thank you for your interest and participation - We hope to have an on-going relationship with designers in this contest for future work on several other projects we are rolling out soon.

Cuéntanos a qué tipo de público quieres llegar

Global Audience of College Students - primarily college but also high school and recent grads.

Requisitos

Clean, enduring design - doesn't mean boring but since it will be used in a variety of places, the versatility of the design is important. Will provide early and frequent feedback so if you have several ideas and want to send rough comps to start, that's fine to help refine the process and use your time well.

The visionary part is real - we're not looking for corporate design and the more creative you are - the better (we can always ask you to reign it in). The global and expansive feel is important as well. Students will be using our products and services to see their campus in a new and very visual way so we want to convey that to them.

Please do not base your ideas on the india.liveoncampus.com website - that is being used specifically for India and our new design is much more of a minimalist design like the home page you see at liveoncampus.com -

There are two files attached - one is low res version of our current logo with a blue tinted pupil. The second is a larger file prior to us tinting the pupil.