Facebook Ads just got a whole lot less complicated thanks to Tuesday’s announcement that the social network is shifting to a model that it calls “objective-based ad buying and reporting”. Whereas in the past it’s been inferred that some may…

“We’ve removed the requirement that promotions on Facebook only be administered through apps” states Facebook in the early hours of this morning. As soon as I read this, a flurry of thoughts sprang to my mind. Gaaa…. I immediately booked…

Before the social explosion, a website would mostly be a one way conversation (exluding forum and member sites of course) which would at best include a contact us form as the only way for a user to interact with the site and even then, only with the website admin.

Just over a month ago, our social media strategist Dave Thomas wrote a compelling blog on Social Media ROI that highlighted the importance of a clearly defined objective in the process of measuring effectiveness. As businesses’ interest and commitment into…

Facebook is always bringing out new features, so it’s important that Page Admins review their Page Settings and visuals regularly. If you just set up a page and forget about it, you could be missing out on the new features…