So in the end BMW shoots themselves in the foot with residuals when they try to resell the car, and Audi may actually be making a smarter business move. BMW lease prices have been artificially low for years....not a bad thing if you pick up a good CPO deal or lease deal right...

Here BMWs sell for much higher than their residuals and often times people buy out their cars, sell privately, and pocket the savings. And how is Audi smarter by leasing less cars due to lower residuals which equals higher unattractive payments??