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We work hard to build and maintain a relationship of trust with you. So, when it comes to handling your information, we do so carefully and sensibly, and in ways that live up to that trust. This policy lets you know how we do that, including what information we collect, how we use and protect it, and how you can decide what we do with it. Our goal is to help you understand how we use your information to improve our content, products, advertisements, and services.

Here’s a short introduction to our privacy practices

what we collect

Information you give us

Information we collect when you contact us, visit our sites, use our mobile applications or services, use our products or devices, or view our advertisements

Information we get from other companies who have obtained your consent to share or sell it or have ensured that other companies from whom they have received your information can share it with them and, in turn, with us and/or other companies

Information we get from other companies when you visit their websites

We may combine any and all of this information to help create better products, services, and consumer experiences.

how we use your information

Send you the products and services you ask for

Tell you about our and our marketing partners’ products and services

Help us run our sites and services

how and when we share your information

When we have your consent, with our carefully selected partners so that they can send you offers, promotions, or ads about their products and services we believe you may be interested in

With other companies we hire to help us run our business

As part of a sale of a P&G brand or business to another company

To help us protect our rights or property, e.g., fraud prevention or information security

When required by law or government authorities

your choices

You can tell us how we can use your information by clicking on the links below:

If you live in the EU, you have certain personal data rights, including to access what personal information we have about you, make corrections or updates to it, tell us to delete that data, or receive a portable copy of that information. These rights don’t apply in all situations. Please click the links below to:

How We Collect Your Information

We collect information about you in many ways from many places. Some of the
information we collect may include personal information that can be used to
identify you; for example, your name, email address, telephone number, or
postal address. In some countries like those in the EU, things like IP
address or cookie and mobile device identifiers may also be considered
personal information.

Please note
: We may combine all of the information we collect about you to give
you better products, services, and user experiences.

you provide it to us.
You give us your information when signing up for an account on our websites
or in mobile apps or by calling or emailing us. We may ask for things like
your name, email or home address, date of birth, payment information, your
age, gender, the number of people in your family, and the way you want us
to send you information about our products and services—for example, to
your home address, email address, or by texting you.

from sites and emails.
We may use technologies that automatically collect information when you
visit our sites, view our advertisements, or use our products or services.
For example, we use cookies (a tiny file stored on your computer’s browser)
to tell us what browser and operating system you are using, your IP
address, web pages you visit, links you click, or whether you have or have
not opened an email from us.

from mobile applications and internet connected devices.
To give you the best possible user experience, we may use technologies that
collect information from your phone when you use our mobile apps or from
“smart” devices in your home. You consent to do this when downloading the
app or installing household internet connected devices. This information
could include your mobile phone or other device advertising ID, information
about your phone’s operating system, how you use the app or device, and
your physical location. You will get a pop up notice on your phone or
device that gives you the option to accept or reject allowing us to know
your precise geolocation (exactly where you are standing or where you are
accessing the internet).

from other places.
We may get information that other companies share with or sell to us. For
example, you may have given consent for another company to share your
personal information with us when you signed up for telecom services or a
retailer loyalty points program. We may also collect information from
places that you know everyone can see, such as from internet postings, blog
entries, videos, or social media sites. We may also receive information
from other companies who are in the business of collecting or aggregating
information about you sourced from publicly available databases or from
consent you have given to their use and subsequently our use of your
information. This might be information about your income level, age,
gender, number of people in your family, and products you have bought on
the internet or from stores in your neighborhood.

How We Use Your Information

We use your information to help us meet our purpose of touching and
improving the lives of people like you every day around the world. We use
your information to respond to your questions or requests for information,
send you products or samples you have requested, help you manage your
P&G site or app preferences, allow you to enter our contests or
sweepstakes, or process your payment for the products you buy from us. We
may also use your non-personal information (e.g., purchase data, sample
requests, etc.) in consumer research or analytics (or personal information
when you have consented to participate in such research) to learn more
about what consumers want so that we can make new products or improve the
ones we already have.

Another way we use your information is to make sure that what you hear from
us is relevant and useful to you as an individual. For example, we may send
you information about Gillette® products if you have shown interest in our
shaving products by visiting Gillette.com. When we do this, we will use
your information – a cookie ID or device ID -- to limit the number of times
you see the same advertisement from Gillette. We want you to hear from us
about the products you use and love without you hearing the same message
over and over again.

We may also use aggregate information from many people without identifying
any individuals to better understand how our websites are being used or to
study consumer habits so that we can make products and offer services that
meet the needs of all consumers sharing some of the same things in common.
For example, we can learn a lot about consumers who are new parents reading
our baby product websites, so that we can better serve new parents
everywhere with the products and services they want. Use of such
non-personal information in this way helps to safeguard your privacy. We
will always try to use non-personal information whenever possible for this
reason.

To further protect your privacy, we will also use the least amount of
information we can to accomplish the task at hand, put measures in place to
prevent mixing information in ways that would allow cookie and device IDs
to specifically and directly identify you (e.g., by name), and delete your
information when we no longer need it for our business purposes.

How We Safeguard Your Information

We respect your personal information and take steps to protect it from
loss, misuse, or alteration. Where appropriate, these steps can include
technical measures like firewalls, intrusion detection and prevention
systems, unique and complex passwords, and encryption. We also use
organizational and physical measures such as training staff on data
processing obligations, identification of data incidents and risks,
restricting staff access to your personal information, and ensuring
physical security including appropriately securing documents when not being
used

What We Share

with other companies.
When we have your consent, we may share your information with select
partners so they can send you offers, promotions, or ads about products or
services we believe you may be interested in. For example, people who
receive P&G emails from our diaper brands such as Pampers® may also
consent to hear about baby formulas made by other companies. We do not sell
your personal information to marketers outside of P&G. We may share
information that does not personally identify you with other companies for
any purpose.

with service providers.
We may need to share your information with companies who help us run our
business, including hosting our sites, delivering our emails to you,
analyzing the data we collect, and sending you the products and services
you requested. We share only the personal information needed for these
companies to complete the tasks we request. They are required to protect
your information in the same way we do and will not share it or use it for
any other purpose.

other situations.
If a brand or one of our businesses with which you’ve shared personal data
is sold to another company, your data will be shared with that company. As
a result, your account and the personal data in it will not be deleted
unless you tell the brand or new company that you want it deleted. We may
also share your information with companies who help us protect our rights
and property, or when required by law or government authorities.

Your Rights and Choices

marketing
You can tell us to stop sending you email and text messages by following
the opt-out instructions sent with these communications. You can also
choose to stop receiving marketing email, SMS, or postal mailings by clicking here. While we will honor your choices, we may need to keep information to do so. For example,
if you tell us to stop sending marketing emails, we will need your email
address on file so that our systems remember that you no longer wish to
receive marketing communications to that email address.

accounts
Depending upon the country where you registered, your P&G account may
offer the ability to access your information and make updates to or delete
your data. If not, you can
click here
to make a request.

european union residents.
If you live in the EU, you may access the personal data we hold about you,
request that inaccurate, outdated, or no longer necessary information be
corrected, erased, or restricted, and ask us to provide your data in a
format that allows you to transfer it to another service provider. You also
may withdraw your consent at any time where we are relying on your consent
for the processing of your personal data. And you may object to our
processing of your personal data (this means ask us to stop using it) where
that processing is based on our legitimate interest (this means we have a
reason for using the data). If you would like more information about data
protection and your personal data rights in general, please visit the
European Data Protection Supervisor’s site at
https://edps.europa.eu/data-protection/
. If you are not happy with our response to your requests, you may lodge a
complaint with the data protection authority in your country. Please select
from the following options to make your request:

general requests
. To make a request with respect to personal data used for marketing, which
would include for example information you provided us as you registered
through one of our websites or apps, please contact us
here
.

media advertising
. To make a request with respect to personal data used for advertising,
which would include for example information we may have about you at a
cookie or device ID level and which we use to provide you with relevant
ads, please contact us here
. There may also be data associated with your cookie or device ID in our
demand-side (or ad-serving) and ad verification partner platforms. For that
data, please see here and here.

consumer research
. To make a request with respect to personal data we may have as part of
your participation in one of our research studies, please see the contact
information provided on your consent form or call or visit your research
center.

dental professionals.
If you are a dental professional and have provided your information to us
as part of one of our professional outreach programs, including through https://www.dentalcare.com,
please contact us through the appropriate country numbers and email
addresses listed below.

Cookies

Cookies are small files sent to your computer as you surf the web. They store useful information about how you interact with the websites you visit. Cookies do not collect any information stored on your computer or device or in your files. Cookies do not contain any information that would directly identify you as a person. Cookies show your computer and device only as randomly assigned numbers and letters (e.g., cookie ID ABC12345) and never as, for example, John E. Smith.

We use cookies for a number of reasons, such as:

to serve you with relevant advertising

to learn more about the way you interact with P&G content

help us improve your experience when visiting our websites

to remember your preferences, such as a language or a region, so there
is no need for you to customize the website on each visit

to identify errors and resolve them

to analyze how well our websites are performing

These are the types of cookies we use:

session cookies.
Webpages have no memory. Session cookies remember you (using a randomly
generated ID like: ABC12345) as you move from page to page so that you
don’t get asked to provide the same information you’ve already given on
the site. For example, session cookies are extremely helpful when
shopping online—without them the items you place in your shopping cart
would disappear by the time you reach the checkout! These cookies are
deleted as soon as you leave our site or close your browser.

persistent cookies.
Persistent cookies allow sites to remember what you prefer when you
come back again. For example, if you choose to read the site in French
on your first visit, the next time you come back the site will appear
automatically in French. Not having to select a language preference
every time makes it more convenient, more efficient, and user-friendly
for you.

advertising cookies.
These cookies can be used to learn about what interests you generally
might have, based, for example, on the websites you visit and the
products you buy. This can also help us infer things about you such
your age, marital status, and how many kids you may have. That data
allows us to send you ads for products and services that better fit the
things you like or need. It also allows us to limit the number of times
you see the same advertisement.

analytics cookies.
These cookies tell us how our websites are working. In many cases, we
use Google analytics cookies to monitor the performance of our sites.
Our ability to use and share information collected by Google Analytics
about your visits to our sites is restricted by the
Google Analytics Terms of Use
and the Google Privacy Policy
.

How you can control cookies.
You can set your browser to refuse all cookies or to indicate when a cookie
is being sent to your computer. However, this may prevent our sites or
services from working properly. You can also set your browser to delete
cookies every time you finish browsing.

Other Technologies.

proximity-based beacons.
Beacons send one-way signals to mobile apps you install on your phone
over very short distances to tell you, for example, what products are
on-sale as you walk through a store. Beacons only talk to your device
when you get close enough and after you have given consent within the
mobile application associated with a particular beacon. In turn, apps
may provide us location information to help customize advertising and
offers to you. For example, when you are near a beacon in the skin care
section of a supermarket, we may send you a $4 off coupon.

pixels.
These are small objects embedded into a web page, but are not visible.
They are also known as "tags,” “web bugs,” or "pixel gifs." We use
pixels to deliver cookies to your computer, monitor our website
activity, make logging into our sites easier, and for online marketing
activity. We also include pixels in our promotional email messages or
newsletters to determine whether you open and act on them.

mobile device identifiers and SDKs.
We use software code in our mobile apps to collect information similar
to what cookies collect on the internet. This will be information like
your mobile phone identifiers (iOS IDFAs and Android Advertising IDs)
and the way you use our apps. Similar to cookies, the device
information we collect automatically as you use our apps will never
identify you as a person. We only know a mobile device as randomly
assigned numbers and letters (e.g., advertising ID EFG4567) and never
as, for example, John E. Smith.

precise geolocation.
We may receive information about your exact location from things like
global positioning system (GPS) coordinates (longitude and latitude)
when you use our mobile apps. You will always get a pop-up notice on
your phone or device asking for you to accept or reject allowing us to
know exactly where you are in the world. You should understand that we
will not always ask for consent to know generally that you are in a
broader city, postal code, or province. For example, we do not consider
it to be precise location if all we know is that you are somewhere in
Manila, Philippines.

Interest-Based Advertising

When you visit our partner sites, we can show you ads or other content we
believe you would like to see. For example, you may receive advertisements
for Tide® laundry detergent if we notice that you are visiting sites that
sell children’s clothing or school supplies. And from that information we
may conclude that you have children and therefore could well be interested
in a powerful laundry-cleaning product. In this way, we intend to send you
relevant information about our products that might be of benefit to you.

we learn from groups of consumers sharing similar interests.
We may place you into a particular group of consumers who show the same
interests. For example, we may put you in the group of “razor aficionados”
if we see you frequently purchase razors online or you could be a
“bargain-shopper” if we notice you use online coupons or look for discounts
or sales. We notice these things about you as you look at web pages, links
you click on our websites and other websites you visit, mobile applications
you use, or our brand emails you view and links you click in the emails. We
group together cookie and device IDs to help us learn about general trends,
habits, or characteristics from a group of consumers who all act similarly
online and/or offline. By doing this, we can find and serve many others who
“look like” those already in the group and thereby send them what we
believe will be relevant and beneficial product offers and information.

we link other information to your cookie and device IDs.
Your cookie and device IDs may be supplemented with other information, such
as information about the products you buy offline or information that you
provide directly to us when creating an account on our sites. We generally
do this in ways that will not directly personally identify you. For
example, we could know that cookie ID ABC12345 belongs to the razor
aficionado group based on person’s web site visits, age, gender, and
shopping habits, but we would not know that person’s name or address or
other information that would identify him or her as a person. Should we
ever want to personally identify your cookie or device information (web and
app viewing history), we will always ask you before doing so.

we may know you across all of your computers, tablets, phones, and
devices.
We may know that cookie ID ABC12345 is from a computer that that may be
connected to the same person or household owning the mobile phone with
device ID EFG15647. This means that you may search for diapers on your
laptop, click on a Google search result link which we have sponsored, and
then later see an ad for our Pampers® brand diapers on your mobile phone.
We might assume or deduce that the same person owns the computer and phone
because, for example, they sign on to the same WiFi network every day at
the same time. Understanding what devices seem to be used by a person or
household helps us limit the number of times you see the same ad across all
of your devices. And this is important because that way you don’t get
annoyed at us for spamming you with the same ad and we don’t pay for such
repetitive ads that we don’t want you to receive.

how you can stop receiving interest-based ads.
To stop receiving P&G interest-based advertising, you can
click here
or click on the WebChoices or AppChoices icons on one of our sites or in
one of our mobile applications.You can also prevent
getting interest-based ads on websites by declining cookies in your
browser(s), declining the “access to data” requests that apps usually
present when you install them, or by adjusting the ad tracking settings on
your device.

you will still see “contextual” ads even if you opt out of
interest-based ads.
Even if we stop sending you interest-based ads, you will still get ads from
our brands on your computer or mobile devices. These ads, however, are
based on the context of the sites you visit and are called contextual ads.
Unlike interest-based ads which are based on pages you visit on your mobile
phone or computer viewing activities, contextual ads are ads shown to you
based on the context of the specific site you are visiting. For example,
you still may see an ad for one of our baby care brands while looking at
nursery products online because these sites traditionally have had mostly
new or expecting parents as visitors. You should also know that we may
still collect information from your computer or devices and use it for
other purposes like evaluating how our websites work, for consumer
research, or detecting fraud.

deleting cookies also deletes your opt out.
When you opt out of interest-based advertising, we send an opt-out cookie
to your browser that tells us that you no longer want to receive
interest-based ads from us. Your opt-out cookie will be deleted if you
decide to delete all cookies. This means that you will need to
opt-out again if you still do not want to receive interest-based ads.

European Union Data Processing, Retention, and Transfers

This section applies only to our processing of personal data of EU country
residents. It aims to provide increased transparency into our processing,
retention, and transfer of EU resident personal data that is in line with
the letter and spirit of the General Data Protection Regulation.

entities.
Different P&G entities may be the controller of your personal data. A
data controller is the entity which directs the processing activity and is
principally responsible for the data. The chart below identifies our data
controllers for EU country data. For example, when you register for email
on one of our French (.fr) websites, the P&G entity listed next to that
country name will be the controller of that personal data (e.g., Procter
& Gamble France SAS (LE 577).

processing and retention.
As a general rule, we keep your data for only as long as it is needed to
complete the purpose for which it was collected or as required by law. We
may need to keep your data for longer than our specified retention periods
to honor your requests, including to continue keeping you opted out of
marketing emails, or to comply with legal or other obligations. This chart
tells you the type of data we collect, the purposes for which we use it,
why such uses comply with the law (legal basis), and how long we usually
keep it (retention period).

Type of Data

Why We Collect This Data

Legal Basis

Retention Period

Marketing

Email, name, phone number, postal address, your affinities, your
interests, your profession, your habits, what you
bought, the photos or videos you upload, information
about your children and your home, your family
composition, the number of people in your household,
your hair type, your skin type, your favorite scent,
whether you have a pet, etc.

To send you materials marketing our products or
services or the products or services of our partners.

Your consent for email and SMS and, where we obtain it,
consent for postal. Legitimate interests for everything
else.

Until you request to delete the personal data or
withdraw your consent. If you do not make such a
request, the personal data will be deleted on the
following schedule:

email: after <50 months of all-channel inactivity. We
define inactivity through several internal criteria.

SMS: after <50 months of all-channel inactivity. We
define inactivity through several internal criteria.

postal address: after <50 months of all-channel inactivity. We
define inactivity through several internal criteria.

Contests

Email, name, phone number, sometimes other data.

To provide contest participants with information about
the contest, including announcing the winner(s) of the
contest.

To process your purchases of our products, cashback
offers, or warranties and to send you relevant
communications related to that purchase.

Your consent.

As long as necessary to fulfill your order and follow
up with communications about your order unless local
law requires us to retain it longer. We also generally
retain data for 24 months for cashback offers and 10
years for warranties.

Contact Us

Email, name, phone number, sometimes other data.

To address your inquiries and make sure we follow up
appropriately or as may be required by law or P&G
policy.

Our legitimate business interest in managing consumer
inquiries, as well as your consent for special category
data which may be collected in some adverse event
cases.

From 0 to 10 years, depending on the nature of the
inquiry, our legitimate interests for processing the
data, and our legal obligations.

To test our product ideas and learn about your
preferences and practices so that we can improve our
products and the lives of our consumers.

Your consent.

We will retain the personal data collected as part of
substantive clinical research for as long as we need it
for the purpose for which it was collected, and/or for
as long as may be required to retain it by local law or
regulation, which may be up to 25 years. For
non-clinical research, we will retain your substantive
personal data for a maximum of 5 years. We will retain
your signed informed consent documents

Media Targeting

Advertising cookies, device ID, demographic information
such as gender and age, behavioral data such as page
views, and sometimes other data.

To learn about your Internet interests and customize
the ads we send you.

Our legitimate business interests in serving you with
relevant advertising. We will obtain your consent for
the deployment of cookies on our own websites.

We will retain this data for thirteen months from the
date we collect it or until you opt out, whichever is
earlier.

transfers of your data to other countries.
Your personal information may be transferred to, stored, and processed in a
country other than the one in which it was collected, including the United
States. For example, we may store your data on a server in the United
States because that is where a particular database is hosted; and that data
may be “transferred” again when one of our marketers accesses that data
from Switzerland to send you a product sample. We perform such transfers,
both between P&G entities and between P&G and our service
providers, using contractual protections that EU regulators have
pre-approved to ensure your data is protected (known as model contract
clauses). If you would like a copy of a transfer agreement, contact us.

Site and App Content

plugins.
Our websites may include plugins from other companies such as social
networks. An example of a plugin is the Facebook “Like” button. These
plugins may collect information (e.g., the url of the page you visited) and
send it back to the company that created them. This may happen even if you
do not click on the plugin. These plugins are governed by the privacy
policy and terms of the company that created them, even though they appear
on our sites. These plug-ins are non-essential cookies and will only work
on our EU sites if you accept cookies.

logins.
Our websites may allow you to log in using your account with another
company such as, for example, “Login with Facebook.” When you do this, we
will have access only to the information that you have given us consent to
receive from your account settings in the other company’s account you’re
using to log in with.

user content.
Some of our sites and apps will allow you to upload your own content for
contests, blogs, videos, and other functions. Please remember that any
information you submit or post becomes public information. We do not have
control over how others may use the content you submit to our sites and
apps. We are not responsible for such uses in ways that may violate this
privacy policy, the law, or your personal privacy and safety.

links.
P&G sites may include links to other sites, which we do not control.
Those sites will be governed by their own privacy policies and terms, not
ours.

Children’s Privacy

children’s online privacy laws.
We follow all applicable data protection laws when collecting personal
information online from children. For example, in the EU we do not collect
personal information from children under 16 years of age unless we get
consent from a parent. Similarly, in the U.S., we obtain verified parental
consent when collecting personal information from children younger than 13.

california notice for minors.
We may offer interactive services which allow teens under the age of 18 to
upload their own content (e.g., videos, comments, status updates, or
pictures). This content can be removed or deleted any time by following the
instructions on our sites. If you have questions about how to do this,
contact us
Be aware that such posts may have been copied, forwarded, or posted
elsewhere by others and we are not responsible for any such actions. You
will, in such cases, have to contact other site owners to request removal
of your content.

Contact Us

Please
contact us
directly with any questions or concerns you may have about your privacy and
our data protection practices.