Satoshi Wada currently runs his own design studio "SWdesign TOKYO" after many years of car design experience including working for Nissan and Audi. "W series" focuses on a simple, minimal, modern design that entails elements of car design, for example, the design of the dial face was inspired by a car's aluminum wheel and gauge.

"SILAY007" with a stainless steel band is ¥45,150, and "ILAY008" with a natural leather band is ¥39,990.