Sustainability is the catch phrase of this generation… it means learning how to use current resources in a way that does not harm the future. Yet the wisdom of sustainability is rarely applied to love, which, I believe is the source of life energy from which all else springs. Love is an action verb and a developmental skill set which evolves with time and practice.

Join Wendy while she works to master the art, study the science and discover the practice of positivity one day at a time. The growing body of scientific research in positive psychology proves without a doubt that shifting your thinking habits from negative to positive creates a thriving life.

Our need for love and sexually intimacy is basic to being human; as basic to our well being as our need for clean water, food, and a decent night’s sleep. We are pleased to be able to provide sound resources, support and answers for your sexual and relationship questions.

Health, vitality and well being are the basic ingredients for a thriving life and passionate intimacy. Good Clean Love is not alone in wanting to cultivate a healthier and more loving world. There are many companies that share our vision and we are grateful to offer this space to bring you the stories of some of our favorite companies.

Nourish your relationship with the wisdom of loveology. Whet your appetite with Wendy’s disarmingly practical advice to create the healthy intimacy you crave. Satisfy your curiosity and find answers to your questions about how love and intimacy feed each other and create the foundation for authentic and sustainable loving relationships.

“Sometimes the questions are complicated and the answers are simple.” – Dr Seuss

Sexual desire issues are an integral part of long-term relationships. In the twenty-six years of my own marriage I have visited all sides of the desire fence .Whether it was wanting intimacy more than my partner and not feeling wanted by my partner or not wanting my partner or intimacy at all, each machination was painful and created ripples of injury throughout our entire relationship. The potential for rejection got to be so painful that not asking at all became the discomfort zone we lived in. At the time, I didn’t understand all the meaning that I attributed to our desire issues, I only knew the shame and dwindling self worth that felt suffocating each time we broached the topic.

Over years I came to understand desire as a courageous form of wanting. It takes real courage to want in an intimate relationship because at the root of wanting is a willingness to feel deprivation. This is why wanting someone or something can be so powerfully motivating. Wanting and desire is perhaps our most powerful trajectory of self-fulfillment. When our desires spring from our best selves, it means that you have enough of yourself to feel the lack of not having what you want and it also means that you trust that acquiring what you want will be fulfilling enough to choose it.

Not all desire is created equal. When our longing comes from our weakness and is driven by a deep internal lack; it can often hold our partner and our relationship hostage. Healthy desire is not possessive and jealous. It doesn’t seek to control and change your partner; it comes from a true longing for the other person, just as they are. In my early twenties, I didn’t have enough of myself to risk this kind of wanting. I needed to be needed more than I wanted to be wanted. This is one side of the classic dilemma that plays out in some form in most developing relationships.

It is often met with the other partner who doesn’t want to want. Instead of actively choosing their relationship, they are drawn into circumstances where someone wants them more so they don’t have to risk longing or rejection.

Many couples never find their way out of this desire conundrum and miss the simple yet essential step that makes desire truly authentic. Perhaps the most critical aspect of wanting something is having the guts to choose it. Making deliberate choices are the building blocks of self -creation. The act requires giving up all the other possibilities and committing to a direction. Many relationships struggle and wither because one or both partners are unable to choose. When I think of the metamorphosis in my own marriage, choosing was the pivotal moment.

Desire that comes from conscious choice is potent. It carries the potential of real forgiveness, which allows the present to be different from the past. Passionate desire cannot be forced or manipulated, it is a by- product of free choice. This was the doorway to healing in my own relationship. Coming back to my desire without the fears and shame that had long been associated with it was one of the most liberating and courageous choices I have ever made. We get better at desire as we age and as we do the work that comes with learning to want and choosing to have.

2 Responses to “Insuring Your Desire”

Wendy – what a beautiful, vulnerable, heartfelt post. Thank you so much for sharing your journey in such a deep, meaningful way. Allowing sensual pleasure and intimacy requires deep vulnerability, which can be scary as we often want to protect ourselves from the judgment of others, even our long term lovers/partners. Hooray to you for making the courageous choice to create deeper intimacy in your life. What I know to be true from this choice is it brings greater awareness and intimacy to one’s life on every level. After a deeply intimate moment with my husband (23 years) I find myself having deeply intimate moments with everything, whether it’s watching a child play or a robin hop or a cloud float by. Intimacy with your partner has a ripple effect in life. Congratulations for making such a bold choice! With love and respect, Andrea Lyons PS: Would love to carry your post at BringBackDesire.com – our readers would resonate with your journey! <3

Do you sell your sample sizes by the box? They are the best size for travel. Plastic is better than glass. Plus, it’s fun to have TSA folks look them over.

And, do they come in only one scent, or multiples. Perhaps this is a new product that should be added to your line. Yes, I know you make them; I’m just asking how to buy a whole box instead of begging for a couple of samples at a time.

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Good Clean Love Daily is your online magazine for vital intimate relationships and accurate, up to date information on sexual health at every stage. Composed of a variety of topics, interactive blogs, podcasts and video blogs, there will be something new and exciting for you every day.