Why rock’n’wiggle is pop of the tots

What is the secret of the phenomenally successful preschool band the Wiggles?

If I were to come up to you at a party and say, "chugga-chugga-big-red-car" or "mash-potato-mash-potato-mash-potato", you might think I was crazy. But if you were a parent with small children you'd know straight away that I was suffering from Wiggleitis.

Wiggleitis is something you catch from having young children who listen and watch a pop group known as the Wiggles. It is a condition defined by an inability to get their catchy pop tunes out of your head. When you start whistling such Wiggles classics as The Monkey Dance or Big Red Car around the work place you know you've got it.

The Wiggles are a new phenomenon - at least in the history of childhood entertainment. There have been plenty of groups aimed at young teenag-ers. And you could claim that the first pop act especially for toddlers was that singing pig sensation Pinky and Perky back in the