The Image staff muses on the culture of keeping up appearances

Bongo is featuring “Pretty Little Liars” stars Lucy Hale and Ashley Benson in its multimedia marketing campaign for fall. Titled, “On Set,” the ads give fans a "behind-the-scenes look at Lucy and Ashley’s life on set by giving them a glance into their dressing rooms and trailers," according to a news release. Above is a behind-the-scenes look of the shoot.

"Project Runway" celebrated its 10th season Tuesday night with a party in NYC. The event included a life-sized interactive runway installed on the High Line. Attendees included former contestants such as Mondo Guerra, Austin Scarlett and Kenley Collins. Host Heidi Klum and mentor Tim Gunn hammed it up. [WWD]

A coffee table book dedicated to the work of model Kate Moss is due out from Rizzoli in November. Interestingly, it is edited by Moss' former boyfriend -- father of her daughter Lila -- Jefferson Hack. [Telegraph]

Jason Wu is partnering with Nordstrom on a diffusion line to be introduced in January. The first pieces from the Miss Wu line look as if they could have been inspired by Jane Birkin and Marianne from the 1960s, says The Cut's Charlotte Cowles. [The Cut]

Shopkick and Macy's rolled out a phone app that gives customers rewards points just for walking into a Macy's store. [WWD] (Subscription required.)

Louis Vuitton is appealing a judge's decision dismissing its lawsuit against Warner Bros. for using fake Vuitton luggage in "The Hangover II." [Styleite]

Ever have a colleague, friend or companion who reeks? And I mean that in the most literal sense. A company called G.B. Proudfoot's Natural Body Care Products has come up with a solution allowing you to anonymously send a "Deodogram" with a somewhat tactful message and a stick of deodorant. [The Cut]