We sit down with Tom Park of Tom Park Media Group and Peter Jones Sr. Director of Premion, both representing Hoot Interactive​ to discuss how the traditional cable TV landscape is quickly being transformed and what dealerships need to know about this huge shift in video/TV advertising.

What exactly is CTV, OTT and DSP? What should I ask when talking to an OTT vendor? How does the technology work with connected TV?…are just a few questions that’s going to be answered.

On today’s #RefreshFriday Ryan Leslie joins us to discuss why merchandising matters and in-accurate merchandising is burning through your marketing budget. Ryan has been busy figuring out how to apply the correct trims and features to a dealer’s entire inventory. You may or may not be shocked by how many cars are showing the wrong data, but it will make you sick when you hear how much this translates into marketing budgets.

Find out if you are burning your marketing dollars and long with a few other related topics at 1:00 PM EST today.

On tomorrow’s #RefreshFriday Dan Sayer and Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Dans post over in the dealer forums was the driver for this week’s RefreshFriday. Thanks Dan!

Determining the value of 3rd Party Classifieds can be fairly complicated. Despite all the promises around greater attribution tools, we all know the greater number of eyeballs on our inventory, the higher the influence is on vehicles Sold. So, keeping the classified websites somewhat accountable for consistent KPI’s is still compelling…

Is it even possible to optimize your inventory for better placement across the 3rd-party sites?

Until recently, search results on most of the 3rd-party sites quickly yielded from highest price to lowest price. But something has changed over the last several months. Algorithms are now in charge.

In this episode of RefreshFriday Ed Brooks AND Jasen Rice join us for an in-depth conversation around optimizing your inventory for the some of the LARGEST search engines in our industry – 3rd-party sites – i.e. Cars.com, Autotrader, CarGurus etc.

Shaun has a unique perspective and philosophy on the future of how dealers will be working with their customers. We’re going to explore this and talk about some of the impediments currently blocking dealers from achieving a better customer experience.

Stick around til the end. We have a series of FUN questions to ask Shaun…

The month of May has been declared National Fix the Phones Month, for the automotive industry. Mike Markette joins us on this RefreshFriday to discuss FIXING THE PHONES!!

Topics include:
1. Some of the latest statistic from the CallRevu study
2. Best practices for the Saturday morning call recording review
3. Why do customers call dealers anyways?
4. Why can’t your managers “coach”?
5. Why dealers only get the appointment 36% of time
6. The future of the phone with AI
7. …and whatever else we want to talk about

Feel free to post questions in the comments (facebook!!)

Stick around til the end. We have a series of FUN questions to ask Mike….

Join us on this RefreshFriday (Friday April 13th at 1:00 PM EST) as we dive into VIDEO with JP Ostiguy.

If you don’t know JP, you really should! He’s the Manager of Operations for the Zanchin Automotive Group and has tremendous results with utilizing video with HUGE increases in Sales. And he’s now moving video into the service department (we’ll be touching on that.)

Also with us – John Colban of Authntk WalkAroundVideo. John has been behind video technology for several years. I know this, because I’ve personally worked with John over the years and consulted with WalkAround since the beginning.

This is gonna be AWESOME!!

Look.. if you’ve been waiting to implement B2C video at your dealership, this is one RefreshFriday you DO NOT WANT TO MISS!!

Matt Murray is the GM of Automotive for Podium, an online review and communications engine, that spans far further than just the car business. Prior to Podium, Matt worked for Cox Automotive overseeing OEM relationships. He was a big part of Dealer.com’s wide array of OEM partnerships.

The topic of conversation is week with Matt will mostly be around Reputation Management…

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Editors

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Alex Snyder

2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.