Skincare brand Aesop to open UK flagship in Chelsea

Australian beauty brand Aesop is to open a new, 1,163 sq ft flagship store in one of London’s most affluent areas, Chelsea.

AesopThe new store, located at 22-24 Duke of York Square, will join a host of premium fashion and beauty brands at the destination including Monica Vinader, Liz Earle, Trilogy, Cos, Joseph, Space NK, one of Zara’s largest European stores.

The space will be designed by architect Snøhetta to incorporate unique features, as all Aesop stores are different.

“Chelsea has been on our wish list for several years. As always, we patiently waited for the perfect opportunity to come along and this has materialised in this corner location at Duke of York Square in the immediate vicinity of the Saatchi gallery. This will be our largest U.K. store and we have asked our friends at Snöhetta with whom we have already collaborated in Berlin, Oslo and Dusseldorf to imagine an architectural concept that will match the scale and significance of this store in our portfolio,” said general manager Thomas Buisson.

“Chelsea was recently named one of the UK’s top shopping areas – our aim is always to bring in unusual brands who add to the vibrant experience of living, shopping, working or visiting the neighbourhood. Aesop’s commitment to creating a distinct, immersive customer experience excites us - the brand will be a fantastic addition to Duke of York Square,” added Hugh Seaborn, CEO of Cadogan.

Aesop has also stores in Covent Garden, Richmond, Shepherd's Bush, Islington and Shoreditch.