Watch this: Sahab rips out his own heart.

Electronic indie hip-hop act Sahab is in full-on promo mode for his new album elevenfiftynine. The album will be available on Aug. 27 and as lead up, the performer is doing everything from an Instagram project/contest, to a series of videos produced in conjunction with Windsong Productions.

I’m not 100 percent how the videos tie back to the album, but if you have five minutes or so, they’re worth the time. Maybe you can help explain them to me. The fourth (of five) episode of the series will be available at 11:59 on Tuesday, over at iamsahab.com.

Watch episode two on the jump. It’s a doozy. Dude rips out his own heart. The rest can be seen here.