In this post, Weiner shares his insights on the changes and trends in, and value of effective research and evaluation, in public relations. Joyce Lofstrom, MS, APR, co-chair of the conference and director, corporate communications, HIMSS, posed these questions to him in an email interview.

This is a preview of Quality Research and Evaluation Matters: Q/A with Mark Weiner, PRSA Health Academy Pre-Conference Speaker. Read the full post

Politico’s Chief Political Columnist and Health Academy Conference KeynoteRoger Simon sits down with Health Academy’s Joyce Lofstrom, APR, to discuss a variety of issues, from what it’s like to interview President Obama in the Oval Office to how communicators can help shape the ongoing discussion on health care reform.

This is a preview of On the Pulse: An Interview With Politico’s Roger Simon. Read the full post

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