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Product Overview

Developed by triathletes, the TrueStart Hero Bar gives you a natural caffeine boost on the go, with no crash. A world first, it puts the power of TrueStart Coffee in your pocket. We all need a Hero sometimes!

The Hero is a baked wholefood energy bar with 95mg of natural caffeine. Each bar weighs 43g and contains 100% natural ingredients. Made with gluten free oats, seeds, nuts and TrueStart Performance Coffee and bound with coconut oil and agave nectar.

Ideal to kick start your day, before you train, during a ride or as a pick-me-up.