Advertising Gaffe In Michael Jackson Catching On Fire Video

Today Access Hollywood and US Weekly share exclusive, never-before-seen footage of Michael Jackson’s hair catching on fire during the infamous 1984 Pepsi commercial filming. The pyrotechnic disaster is significant not just because Jackson sustained some very serious second- and third-degree burn injuries, but some insiders claim it was the catalyst for the painkiller addictions that would later cost him his life. While I do believe that posting this seriously disturbing video is tasteless and tawdry, I’m actually kind of an a-hole because once I knew it was there I couldn’t resist taking a peek. While I waited for the video to load, I was treated to a commercial about new Dove products where the narrator cooed, “Repair your hair.” Next, MJ’s hair caught on fire. Yeesh. To be fair, the commercials they show in this video rotate and I’m sure this was totally inadvertent, but just sayin’… Might wanna yank that one guys. [Access Hollywood]