According to his Web site, “Jason Kunesh is in the midst of a lover’s quarrel with technology.”

He’s had this quarrel, though, for an impressive array of clients over the years, helping them use technology to tell their story: The Chicago Field Museum, Giant Bike, IBM, Jabber, LeapFrog, Lockheed Martin, the Mayo Clinic, Microsoft, Orbitz, ThePoint/Groupon, Threadless, and United Airline.

A couple of weeks before school started back up, I took my sons to the mall to buy some new clothes. When we were done, the boys ran off to the Apple Store to ogle the iPads while I did some food shopping.

At home later, as I am checking my Facebook account, I notice that my older son’s status update is … uncharacteristically lewd. This is a 14-year-old who worries that his emerging interest in girls is cutting into his novel-writing time and whose online icon is literally a knight in shining armor — the text can not be his. Looking further, I see that his name has been changed to “Pierre Dick-Dick” (no, we are not French) and his “looking for” preference has been changed to “men.” I know immediately what has happened: my son checked his Facebook account at the Apple Store but did not remember to log off. Subsequently, someone else — by which I most likely mean a 12-15-year-old-male unfamiliar with the concept of karma— came along and hacked his open account.