According To Google Trends, What Is More Popular Than "Ammo"? "Bulk Ammo"

While "Fiscal Cliff" may be having its 15-minutes of fame - a la "Honey Boo Boo" or "Sneezing Panda" - there is one thing that has consistently been more and more searched in the last eight years. According to Google Trends, internet users are skipping just plain old simple "ammo" as a search query, and in a tried and true American tradition, confirm that size matters. The size of the ammo order that is, as can be confirmed by the following chart showing queries for "bulk ammo". What goes without saying, are the wavelike periodicities of the quantized jumps higher in popularity at select times over the past decade: they just happen to aggregate around a very specific event taking place each November every 4 years. At this rate by November 2016 we are going to need a bulkier chart...