It can be set up to display vital information such as speed or GPS directions on a transparent screen just inside the visor so you don’t have to look away from the road.

The unit can be positioned just to the left or to the right of your main view.

It is focussed so the rider doesn’t have to refocus their eyes or look away from the road in front.

The system has its own forward and rear-facing cameras to eliminate blind spots and can interface with any existing Bluetooth sound system.

A clever function is the phone answering system. If the phone rings while you are riding, you will see who’s calling and if you want to answer, just nod your head. If you don’t want to be disturbed while you’re out having fun on your bike, just shake your head to reject the call.

BikeHUD in a Shark helmet

BikeHUD in a Caberg helmet

Apps from a smart phone for GPS information, advanced warning of hazards, safety cameras, weather and traffic etc. can also relay information to the rider via the display. You can tailor exactly what information you want displayed.

Prices for the BikeHUD Adventure start at $A400. For advanced orders, check out their Kickstarter program.

HUD – See what you wanna see.
Song in the background: “See what you wanna see. And let the words shine up, on the screen. I wanna see you Engage.”
(Have POV of two riders in a split screen. One with lyrics displayed on the dash with head up and down distraction and the other on the HUD without moving his head up and down. Ask Sara Bareilles to sing this Engage cover version of Brave for the sound track.)
You could call the model of the helmet Engage.
Just some marketing ideas