When Essex met Oxford! TOWIE babe Amy Childs plays dirty on the football field as she takes on Countdown's Rachel Riley at Soccer Six

One is an Oxford graduate who went on to become Countdown's mathematical brain box and the other is a beauty entrepreneur who coined the popular Essex term 'vejazzle'.

So it's safe to say that Countdown's Rachel Riley and TOWIE's Amy Childs have skill sets in different areas.

But the pair found themselves on an even playing field when they met on the football pitch at the annual Soccer Six Fest on Sunday, pitted against each other as celebrity captains of opposing teams.

Beauty and brains: TOWIE's Amy Childs took on Countdown's Rachel Riley on the football pitch on Sunday, playing head to head for charity at Mile End stadium

While Amy, who found fame on ITV reality show The Only Way Is Essex, has been a West Ham fan her whole life, Rachel considers herself a strong Manchester United fan, so competition was already rife when the initial whistle was blown at London's Mile End Stadium at the weekend.

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The girls dressed in long-sleeved football shirts and short shorts, of course wearing opposing colours, slipping into comfortable shoes to head up two women's football teams.

Rachel wore red, boasting a perfect pair of pins in small navy shorts and long white socks.

Close competitors: While Amy might have seemed like a friendly foe in training, when it came to taking part, the Essex babe was playing dirty

Soccer stars: The two TV beauties flashed their enviable pins in tiny football shorts as they posed in oposing colours before the charity match

Serious stuff: Showing off her competitive side, Amy meant business when the whistle signaled kick off

The Oxford University mathematics graduate stuck faithfully to kit regulations at Tower Hamlets playing ground, unlike her competitor Amy who added her own fashion flair to the ensemble by sporting a pair of multicoloured stripey socks.

A full face of make-up, rolled up shorts and tight-fitting top that clung to her ample assets; the Essex babe was not leaving one aspect of her trademark glamour behind on the football pitch.

Trademark glamour: Before kicking off, there were plenty of excuses for Amy to shoe off her glammed up football get up

Getting pumped: The Essex beauty got ready for the game by stretching on the floor, flaunting her physique int the process

Fashion flair: While Rachel stuck to the kit regulations faithfully, Amy added her own character with stripey multicoloured socks

Brains and beauty: Rachel looked flawless in her red football kit, boasting an enviable set of pins in long socks

And, while she called them 'football boots' on Twitter, Amy had managed to slip a pair of hidden heel hi-tops past the people in charge.

There were plenty of excuses for Amy to flaunt her perfect curves on Sunday as she warmed up for the game with some serious stretches and on-the-floor exercises.

Though the girls looked close when they posed for pictures before the game, TOWIE's Amy was playing dirty when it came to kick off.

Celebrations: The reality TV star was competitive on the playing field, bringing in a string of goals for the blues

Success! Amy excelled on the football pitch, bringing in the goals for her side at Tower Hamlets, Mile End

Soccer star: The celebrity showed she wasn't just a pretty face when it came to physical prowess on the pitch

Dedication: Despite running in a pair of impractical hidden heel trainers, Amy kept her eyes on the prize

Stamina: Despite playing a full game on Sunday, the redhead still had the energy to celebrate her goals in spectacular style

Tackling it head on: The girls took the game seriously with Rachel finding herself on the floor after a nasty tackle

Amy couldn't be accused of lacking passion on the pitch as she was booked for foul play on the pitch, being shown a yellow card by the referee, but soon recovered with a string of show-stopping goals that saw her celebrate in spectacular style.

And while the redheaded beauty buff found herself scoring for the blues, Rachel was tackled to the ground and looked like she was in need of medical assistance.

So it was the beauty buff who triumphed over the brain box on Sunday and Amy celebrated in style with a well-deserved roast dinner.

She told her 1.44m followers: 'Great day at SOCCER six .... Now for a BIG fat roast dinner with @AshClifton86 !!'

Booked: For all her passion, Amy found herself getting a yellow card booking from the referee at the charity game

All smiles: The beauty entrepreneur had time to pose after the game too, looking like she didn't have a hair out of place

Faithful fan: Amy has been a West Ham United fan her whole life and even arrived in a personalised shirt

West Ham for life: The TV star took the time to pose for fans in a shirt that had her name on the back

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Amy Childs plays dirty on the football field against Countdown's Rachel Riley at Soccer Six