Hotlist is a location based social utility that enables users to find out "what’s going on" amongst their friends and networks.[1] The site’s main purpose is to keep friends in the loop, find what’s popular and view the social scene at any venue.[2] The site provides detailed analytics (guy-to-girl ratio, age groups, university affiliations) and photos of the crowd expected to attend a venue. The site is primarily community driven, and caters exclusively to college students and alumni.[3] Hotlist has been referred to as Facebook Events on Steroids. [4]