2011 paper: Section B: Question 5 (Characteristics of web 2.0 and example of technology) Web 2.0Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. (Tim O'Reilly, founder of the web 2.0 conference) There are a number of characteristics which help define what is exactly a web 2.0 technology, and that any product claiming to be a web 2.0 one, must have. Web 2.0 describes both describes the actions of companies and software. We can therefore look at Web 2.0’s defining characteristics as “conceptual” and “technical”. The conceptual characteristics describe a company’s approach or way of thinking about their product, and technical characteristics describe the shared programming architecture principles of the product itself. Conceptual Characteristics

Service the Long Tail: The Long Tail, as noun, was coined by Chris Anderson, in a 2004 wired magazine article. Technically, the Long Tail is a type of “power curve” describing a statistical distribution characterized by a dense clustering of a population which “tails off”. For example, if you were to graph iTunes song sales on the X axis and song titles on the Y, you would end up with a Long Tail curve. One can use the curve to describe markets in general – with market value on the X axis and markets on the Y. Traditionally, companies like to identify one or two markets on the “head” of the tail. However the he Long Tail collectively represents a market far larger than the cluster of markets on the tail’s head. As Joe Kraus, founder of Excite and present CEO of JotSpot, puts it “Its no longer about [servicing] twelve markets of millions, it’s about (servicing) a million markets of twelve”. Users as a Source of Value: The Network Effect: The network effect is a simple...

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...Building loyalty with Web2.0Web2.0 is changing the way audiences interact with travel brands. User generated content [UGC] and social network sites such as Flickr, Youtube, and Yahoo Trip Planner are reshaping audience expectations and experiences. The authority figure is no longer the travel agent or the media - it is now the audience. Welcome to Travel 2.0.
In the Travel 2.0 era, the power is shifting.
In a Travel 2.0 environment, travel brands now need to meet and match their online audiences expectations and requirements with appropriate, engaging, entertaining, and targeted experiences.
As the online travel market matures and transforms, audiences are no longer content just to shop for price or read destination information written by marketers. Now more sophisticated online users are looking to connect and share with other travelers and with the content itself.
The Sheraton’s customer travel blog example can be seen as a forerunner in the travel 2.0 online landscape. User generated content in the shape of travel stories is displayed on their website. (Link: Sheraton, http://www.starwoodhotels.com/sheraton/index.html)
An Experience, not a room search.
To meet audience expectations you need to build an experience based upon what they want. Guests are no longer happy to just search for rooms, they want to connect and be connected....

...The Web2.0 technologies
A long time ago, our early human ancestors gathered around campfires, creating communal hearths of warmth and light and sense of public interaction. There they might tell stories, converse about the day’s events, perhaps engage in shamanistic rituals involving plants, music and dance, or simply gaze silently at the flames in collective meditation. Today, the fireplace in family’s living room shares its centralizing power with the television, around which we gather with our laptops and cell phones by our sides. Our time spent together is increasingly mediated by new technologies, enabling new forms of storytelling, altering our processes of individual and collective identity formation, and extending the possibilities for creating and maintaining social relationships. What follows is an ethnographic exploration of online social networking, a controversial new medium of communication that has become a fixture in the everyday lives of middle-class, American youth. Studies of our primate cousins have found that their striking affinity for grooming one another serves the primary function of creating and maintaining social bonds. Predominantly social animals, our success as a species can be attributed in part to our capacity to form large groups, wherein different members perform a variety of roles and activities necessary for the well-being of their kin. It has been theorized that language evolved as a means of...

...Assignment 2
IBM: Organizational Structure and Web2.0
TBUS 300B
Submitted by:
Boris Tuong
Mark Vorhoff
Daniel Weaver
Submitted to:
Dr Kaghan
12 May 2009
Web2.0 technologies help to make an overwhelming sea of information more tolerable. This may be especially true in providing resources for teams in organizations and empowering individuals to make use of those resources with a minimum of disruption to others’ work. Teams are important in nearly every organization; however, they may serve different roles based on the organization design. As we look at the importance of teams in an organization, we will examine how IBM uses Web2.0 technologies to empower and enhance teams in order to achieve goals.
In mechanistic organizations, team members will have specific roles wherein they can develop expertise. This enables individuals to develop efficiencies that may not be possible for those who have a broader job description. On the other hand, without effective communication this can create a sense of detachment from other team members. In turn, this may lead to unnecessary delays in processes and a lack of appreciation for the efforts of others on the team.
In organic organizations, team goals or members may change frequently to meet the needs of a dynamic business environment. In an organization like IBM, this organic environment allows teams to form around the skill...

...reacted to my ideas.
How did your team deal with conflict? Explain. Listen to one another and work the problems out.
Do you feel others were happy with your participation in the lesson/task? Explain. Yes since I felt I did a good job of making sure the information was correct.
What will you do differently, if anything, in your next online collaboration opportunity? nExplain. Nothing I would do the same over again.
Additional comments:
Part Three: Evidence of Collaboration
Provide at least three artifacts that demonstrate successful collaboration in the space below or in a separate document.
Examples of evidence or artifacts can include, but are not limited to, the following:
Link to the team wiki, blog, discussion area, or other web2.0 tool
A screen shot or a copied and pasted version of the discussion thread from the blog, wiki, discussion area, instant message, email, etc.
A copy of your team project plan
Any other specific evidence as listed with the collaboration lesson or task you completed
Posted by Cameron Tobey Tue Oct 7 18:38:05 2014.
Message: 1. Be prepared, make sure all documentation is up to date.
2. know your surroundings and people you are with in case you get lost.
3. only take essentials items like money, clothes and food.
4. Be calm when entering your new country.
...

...Case 3: HubSpot: Inbound Marketing and Web2.0
HubSpot is a dynamic and promising startup that has recently reached its 1,000 customer milestone. The company, led by founders Brian Halligan and Dharmesh Shah, offers an intuitive and easy-to-use marketing software that acts as a tool for customers to spearhead their ‘inbound marketing’ campaigns. The company is an evangelist of ‘inbound marketing’ where companies try to pull prospective customers toward a business and its products through the use of Web2.0 tools such as social media and search engine optimization. With this, HubSpot argues that the rules of marketing have changed and that traditional marketing plays, or ‘outbound marketing’ where companies traditionally bombards its target market with messages through traditional means like TV or cold-calling to generate interest, is currently broken.
Did the “rules of marketing” changed?
As mentioned earlier, HubSpot argues that the rules of marketing have changed; however, in my opinion, I think “evolved” would be a better term. To that extent, then yes, I agree that the marketing playbook has evolved. With the emergence and ever-growing presence of the Internet or Web2.0, there is strong competition between different channels of media for the attention of consumers and as a platform to get information, and by the looks of it, Web2.0 is winning -...

...development and use of the Web
Abstract :
This research focuses on the evolving area of risks to individual privacy and draws on a pioneering study to discuss these risks of online use of the web and how development of the web has changed this. Much of the focus is on the exponential rise in numbers of people on Social Networking sites and how easily individual privacy can be risked while in use of these Social Networking sites. This research also focuses on the practices of social networking in order to uncover the subtle connections between online opportunity and risk. Furthermore, it discusses the risks of Phishing and Pharming, two malicious methods of obtaining personal information on unsuspecting web users, and how individual privacy can be corrupted by these two methods.
The question we need to ask ourselves first is: What is privacy?
In an 1890 paper, Samuel Warren and Louis Brandeis defined privacy as “the right to be let alone.”[1]
In a seminal paper published in 1967, Alan Westin defined privacy as “the desire of people to choose freely under what circumstances and to what extent they will expose themselves, their attitude and their behavior to others.” [2]
More recently, Ferdinand Schoeman defined privacy as the “right to determine what (personal) information is communicated to others” or “the control an individual has over information about himself or herself.” [3]
Two major factors...

...1. What is Web2.0?
The Web is growing very rapidly and important part of our lives. Web2.0 has changed the rules of Internet and has produced a new marketplace based on sharing, coined in 2004 . Web2.0 encompasses the social in nature such as the social networks, blogs, wikis, tagging and photo and video sharing sites. Sir Tim Berners-Lee found shared information space and similarity this story of the technology with the ideas of Tim O'Reilly, who has attempted to adoption of the technologies, can be used to make predictions about technology markets (Anderson, 2007). The former web appear as very much “Web 1.0,” and then found read write web as Web2.0 (Alexander, 2006). Web2.0 has changed the rules of Internet and has produced a new marketplace based on sharing. Many ventures use this technology as facilitating innovation..
Technology has become the most significant enabler of innovation in services. Innovation was deemed to require a new physical thing. But the world of business suggested new services could deliver potentially even more significant changes than new products. They could deliver new business models. (Trott, 2011)
Web2.0 companies identify four reasons for their innovations. Low cost of Innovation, Rapid bite-sized...

...Table of Contents
Introduction to the social web …......................................................................................................... 3
Body
Facebook .............................................................................................................................................3
Twitter .................................................................................................................................................5
Bookmarking/Blogging ……………………………………………………………………………………………………………………….6
Photosharing/Videosharing ……………………………………………………………………………………………………………….7
Online Dating ……………………………………………………………………………………………………………………………………..8
Netiquette ……………………………………………………………………………………………………………………………………..….9
Emoticons ………………………………………………………………………………………………………………………………………..10
Conclusion
Privacy on the web ……………………………………………………………………………………………………………………….11
The Social Web
Takisha Williams
INF103 Computer Literacy
Jaclyn Minor
September 13, 2010
Who would have thought 50 years ago that a person could socialize with complete strangers across the world with just the click of a button? The web is full of useful and important scholarly information, but it’s not just about business and education. Along with posting pictures, videos, and blogs, the web is available for a plethora of other options. It’s full of fun sites for people of all ages and with different...