AFF Cup: 30-sec ads to cost $15,000 if Vietnam plays

National broadcaster VTV has announced that ads carried by its VTV6 channel will cost less for shorter time slots: VND262.5 million ($11,195) for 20 seconds; VND210 million ($8,956) for 15 seconds, and VND 175 million ($7,463) for 10 seconds. The price of these spots will rise by VND25-37.5 million ($1,066-$1,599) if the Vietnamese national team qualifies for the semifinals, and are expected to further double if it makes it to the final. Then, each 30 second spot will be worth VND800 million ($34,122), equivalent to VTV’s charges for the 2018 World Cup Final in July. On the other hand, each advertising spot of the same length in games without the Vietnamese team will cost much less. If Vietnam is not present in the final, 30 second spots for the game will cost just VND50 million ($2,132). Meanwhile, the Vietnam Television Corporation (VTC), a member of Voice of Vietnam (VOV), is selling a 30 second spot on VTC3 channel for VND180 million ($7,676) for group stage matches that feature Vietnam. For other matches, each slot only costs VND15-30 million ($639.7-1,279) in the group stages, and VND25-50 million ($1,066-2,132) for the finals. The right to broadcast the AFF Cup 2018 in Vietnam is jointly held by VTV, Next Media Solutions JSC (Next Media) and Green Communications Corporation (Green Communications). VTV currently owns the copyright package on terrestrial television, while Next Media and Green Communications have complete control over satellite, cable, IPTV, OTT, radio, Internet, social media, cellular networks and public displays. The AFF… [Read full story]