Our client, one of the UK’s most well-known online leisure brands, is looking for a retention focused CRM Manager to lead the customer communications strategy as the organisation enters an exciting phase of growth.

Reporting directly into the Chief Marketing Officer, the CRM Manager will be responsible for delivering a multi-channel strategy that increases lifetime value and becomes critical to business growth.

Responsibilities

Owning and delivering quarterly engagement and retention targets

Work cross-functionally and with external agencies to manage effective campaigns to drive customer engagement

Managing implementation and overall migration to a new CRM tech stack

Ownership of the email marketing platform including building and deployment of campaigns

Owning the CRM budget and associated timescales

Becoming the voice of the customer and championing their needs in all aspects relating to products and services

The Person

Reporting directly into the Chief Marketing Officer, the person will be a data-savvy marketer with a deep understanding of how to build marketing campaigns to increase customer lifetime value.

In addition:

Significant campaign planning skills are essential as is the ability to report the performance of these campaigns back to the business

They should be a strong analytical thinker with an understanding of customer segmentation models and A/B testing

He or she should have the upward potential to deputise for the Chief Marketing Officer when required

This person must be capable of working autonomously but to clear goals

The opportunity is Central London based but may require occasional travel

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