The California Travel & Tourism Commission (CTTC) is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. California is currently the number one travel destination in the country. In 2008, travel and tourism expenditures total $97.6 billion annually in California, support jobs for 924,000 Californians and generate $5.8 billion in state and local tax revenues. - [Read more]