We lead the strategic marketing planning and execution for the Mechanic Miner Early Access Steam launch, meaning we had an hand in all areas of the marketing campaign. We crafted and tested the marketing messaging, conducted influencer outreach, managed public relations and assisted in funding applications.

During the course of the campaign we saw news coverage of the early access launch in key gaming sites such as Kotaku, IGN, 4Players and DualShockers.

The sandbox gameplay and sharp humour was a real hit with influencers on Youtube and Twitch, which meant that Mechanic Miner saw Let’s Plays from the likes of Wanderbots, Drae and Gaming FTL!

Working with Specialgun Productions, we scripted and edited the Early Access launch trailer which attracted over 200,000 views before the Early Access launch.

AboutHello John

Hello John is a 5 person game development team working in a small office, somewhat cramped, in Copenhagen, Denmark. Founded in 2015, the team have dedicated the last 5 years to their steam-fuelled creation, Mechanic Miner, which released onto Steam Early Access on May 22nd, 2019.