But Sasha isn’t alone in men who are taking an interest in the upkeep of their hair and skin.

David Beckham today announced a he was developing his own skincare line to launch in 2017.

"Taking care of yourself -both inside and out," the sporting superstar disclosed. "For me, just doing the simple things can make a real difference. Staying fit, taking time to moisturise, drinking lots of water and using the right products for your own skin type."

The forthcoming collaboration between himself and Biotherme Homme, will launch a collection of premium face care and grooming treatments that fight dry skin, combat sun damage and fight signs of ageing.

Beckham recently celebrated his 41st birthday and continues to stay in peak condition with regular classes at Soul Cycle, where he is often accompanied by wife Victoria.