It's a much more traditional watch, looking nearly identical to other G-Shock watches, water resistant to 200m, and with significantly fewer features resulting from its Bluetooth v4 connectivity than the Pebble. When paired with an iPhone, the Casio smart watch can automatically set its own time, alert you to incoming calls and email, and locate your iPhone from the watch.

The watch only works with the iPhone 4S and the iPhone 5 at the moment. They are the only iPhones that support the new Bluetooth Low Energy specification which we've covered previously. Casio isn't the only company to adopt Bluetooth Low Energy; the Pebble watch and other watches like the Strata are both using the same technology.

There are a number of other possible uses for Bluetooth LE including heart rate monitors, proximity sensors like the one built into the Lockitron lock, and more. These products, however, have been slow to come to market.

The G-Shock uses an ordinary watch battery and the company says it should last 2 years when connected to Bluetooth for 12 hours per day. The watch lists for $180 and has limited availability at select retailers.

And the actual notification area is a tiny dot matrix piece of the screen... They should make the entire bottom part dot matrix so you can actually see something without waiting for it to scroll... I'd just rather pull the phone out and check the notification otherwise.

Maybe they'll incorporate this in future products that are not as gnarly looking as the Gshock series.

Casio isn't the only company to adopt Bluetooth Low Energy; the Pebble watch and other watches like the Strata are both planning on using the technology, but the Casio seems to be the first with "limited availability" right now.

And the actual notification area is a tiny dot matrix piece of the screen... They should make the entire bottom part dot matrix so you can actually see something without waiting for it to scroll... I'd just rather pull the phone out and check the notification otherwise.

Maybe they'll incorporate this in future products that are not as gnarly looking as the Gshock series.

Great idea. Then you have a hipster cool design as well as a battery change every two months.

Well let's just say i'm willing to bet that people who criticize other people's tastes in watches get laid way less often compared to someone who could care less...

Just saying.

Couldn't*

because if you could care less if defeats the purpose of saying it.

But I DO agree with you!

Regarding the watch, I don't know about you guys but my phone is always with me or very near. Why would I need my watch to confirm my phone is in fact ringing? It would be cooler to predict when my phone is about to ring! I'd buy that.