Small format retail. A store of around 300 sq ft or 100 sq ft kiosk in high footfall zone like shopping malls, high streets, shop in shops, etc. The entire process of personalization of gifts takes place inside the store with the help of state of the art technology. The complete cycle of retail takes around 20 minutes on average.

In this unique business model, company does not share any revenue with franchisee. The entire revenue and profit go into franchisee's account. Company only charges a franchise fee for the supports it provides to the franchisee.