Header navigation - actions

Community guidelines

Our mission

At Pinterest, our mission is to help you discover and do what you love. That means showing you ideas that are relevant, interesting and personal to you, and making sure you don’t see anything that’s inappropriate or spammy.

These guidelines are our acceptable use policy and clarify what we do and don’t allow on Pinterest. If you come across a Pin, comment or message that seems to break these rules, you can report it to us. Where available, we look to external research and guidance from subject matter experts as we work to keep Pinterest safe.

Safety

Our team works hard to keep divisive, disturbing or unsafe content off Pinterest. Some types of content we delete, other stuff we just hide from public areas.

We remove porn. We may hide nudity or erotica.

We remove porn. We may hide nudity or erotica.

Most artistic, scientific or educational nudity is okay on Pinterest. We may hide this and other explicit content from public places so people don’t run into it accidentally. Paintings, statues and other real world art, and content that shows breastfeeding or mastectomies are always okay.

We always remove images of explicit sexual activity or fetishes, and nude or partially nude people in sexually suggestive poses.

We remove content that physically or sexually exploits people. We work with law enforcement to address the sexualization of minors.

We remove content that physically or sexually exploits people. We work with law enforcement to address the sexualization of minors.

We’re particularly sensitive about exploitation and explicit content involving minors. If we find it, we’ll report it to the National Center for Missing and Exploited Children. We also remove nude photographs of anyone who appears to be a minor (except infants).

We remove images that show gratuitous violence or glorify violence.

We remove images that show gratuitous violence or glorify violence.

It’s okay to save historic and newsworthy Pins or stuff that raises awareness for current events. We may hide this content from public places so people don’t run into it accidentally.

We remove anything that glorifies violence, and we don’t allow Pins that show violent or gory things for no good reason.

This includes graphic images, images of instruments or tools people use for self-injury, and content making fun of or mocking people struggling with self-harm.

If you or someone you know is struggling with suicidal thoughts or considering hurting themselves, we have resources in our Help Center where you can get free, confidential and immediate support.

We remove hate speech and discrimination, or groups and people that advocate either.

We remove hate speech and discrimination, or groups and people that advocate either.

Hate speech includes serious attacks on people based on their race, ethnicity, national origin, religion, gender identity, sexual orientation, disability or medical condition. Also, please don't target people based on their age, weight, immigration or veteran status.

We remove content used to threaten or organize violence or support violent organizations.

We remove content used to threaten or organize violence or support violent organizations.

We don’t allow anything that presents a real risk of harm to people or property. We also don’t want anyone making threats, organizing violence or encouraging others to be violent.

Any person or group that’s dedicated to causing harm to others isn’t welcome on Pinterest. That includes terrorist organizations and gangs. We collaborate with industry, government and security experts to help us identify these groups.

We remove attacks on private people or sharing of personally identifiable information.

We remove attacks on private people or sharing of personally identifiable information.

We remove anything that identifies and attacks private people because we consider it to be bullying. We also don’t allow anything that reveals someone’s personally identifiable information or asks a minor for it.

If you come across a Pin with an unwanted photo of you or your personally identifiable info, you should ask the Pinner to remove it. If that doesn’t work, you can report it to us. Our team will take a look and let you know if we remove it.

We’ve also put together some resources to protect yourself from this kind of attack.

We remove content used to sell or buy regulated goods, like drugs, alcohol, tobacco, firearms and other hazardous materials.

We remove content used to sell or buy regulated goods, like drugs, alcohol, tobacco, firearms and other hazardous materials.

Regulated goods are products that can cause harm to the owner or people around them when used incorrectly. Many countries have rules and regulations that apply to these types of products.

To keep you and our community safe, we don’t allow the private selling or buying of regulated goods like drugs, alcohol, tobacco, guns, or the sale of products from endangered species. If this sort of activity is reported to us, we’ll remove the content and may suspend the account owner.

We remove accounts that impersonate any person or organization.

We remove accounts that impersonate any person or organization.

We don’t allow accounts that impersonate or misrepresent their affiliation with any person or organization. If you have a fan or commentary account for a public figure or brand, make it clear that you aren’t affiliated with them.

We remove harmful advice, content that targets individuals or protected groups and content created as part of disinformation campaigns.

We remove harmful advice, content that targets individuals or protected groups and content created as part of disinformation campaigns.

Don’t put harmful misinformation on Pinterest.

We don’t allow advice when it has immediate and detrimental effects on a pinner’s health or on public safety. This includes promotion of false cures for terminal or chronic illnesses and anti-vaccination advice.

We don’t allow misinformation about protected groups that promotes fear, hate and prejudice. This and other policies, including our hate speech guidelines, are designed to keep Pinterest a positive and welcoming environment for people of all backgrounds.

We don’t allow misinformation that attacks individuals and turns them, their families or their properties into targets of harassment or violence.

We don’t allow content that originates from disinformation campaigns targeted at Pinterest or other platforms.

Don’t sell access to your account, boards, or username, or otherwise transfer account features for compensation.

You can’t use Pinterest if it would be prohibited by US sanctions. Personal accounts and business accounts are currently not available in North Korea. Business accounts are currently not available in Crimea, Cuba, Iran, North Korea or Syria.

Spam and quality

We want Pinterest to be high-quality and useful, so we prioritize things that are actionable and provide consistent, enriching experiences. This includes:

Original content that adds unique value.

User friendly formatting that makes it easy for people to find what they’re looking for.

A consistent landing page that matches what’s in the Pin.

We also remove spam and other disruptive content including:

Unsolicited commercial messages.

Attempts to artificially boost views and other metrics.

Repetitive or unwanted posts.

Off-domain redirects, cloaking or other ways of obscuring where a Pin leads.

What is a Paid Partnership?

We define a Paid Partnership as any content on Pinterest that features or is influenced by a business partner for an exchange of value, such as if a business partner has paid or otherwise incentivized a user to save the content.

What are the Guidelines?

All Paid Partnerships must disclose the commercial nature of their content. In addition to abiding by the Community Guidelines, users that participate in Paid Partnerships are responsible for complying with:

All applicable laws and regulations, including but not limited to, all advertising laws and Federal Trade Commission regulations including the FTC’s Endorsement Guidelines.

All applicable disclosures required to indicate the commercial nature of your content (such as the use of #ad to indicate that your content is a Paid Partnership).

Don’t incentivize or pay people to distribute content in large volumes, in spammy ways or for each Pin they save.

Don’t incentivize or pay people to distribute content in large volumes, in spammy ways or for each Pin they save.

For example, a business can’t pay people for each board they follow or Pin they save. It’s okay for a business to pay a guest blogger to curate a board for their brand or through pay-per-click payment structures (such as affiliate links), but they can’t pay large groups of people to save specific Pins to artificially inflate the popularity of their content.

Do feel free to use affiliate links and other pay-per-click payment structures as long as you’re not spammy. Keep in mind, we only support certain third-party analytics right now.

Contest guidelines

Don't require people to save a specific image. Give people the ability to choose Pins based on their tastes and preferences, even if it's from a selection or a given website.

Don't allow more than one entry per person.

Don't suggest that Pinterest sponsors or endorses you or the promotion.