Link building is a process through which links are placed on another website to get one way or two-way-links to the website. Links not only plays great role in deviated targeted traffics to your websites but also gives real boost to your website in search engines because one way and relevant links are selfsame important in Search Engines point of views.

Types of links: Broadly we tin divide the links into two parts. One-way-links: The links which point to your website from another website and for that you don’t have to keep link of that site then its called one-way-links. If your website is popular, peoples keel links of your website into their own websites as a reference for readers. In this way many back colligate come into your website. From Search Engines point of view one-way-links are important and while ranking any page in Google search engines one way links are also considered. Two-way-Links: Two-way-links means your site’s link has been kept by someone and in return you have also kept link of the linking site. In this case the links will be considered as two-way-links. For two way links mostly requests are directed to the webmaster of linking sitting asking to keep colligate. When they keep colligate you also keep connect of his website. Two way links are also important because in this case there are those links which are relevant lone.

The method to get one-way-links

Directory Submission: Directory submission is one of the effective ways of getting one way links. There are more than 1200 directories on internet. There also more than that but beyond 1200 directories quality are not good. If you want to submit your website to directories, you need to prepare about 300 words content for submission. Also you need to choose effective title for your submission. It’s recommended to keep the tile of your post same as your site title. Because Google considers it more relevant and it’s advantageous in bringing your site on top. If you do not have idea which is good directories and which are not, there are a lot of link building and SEO Companies which can help you to submit your site to relevant category directories. www.inseoservices.com is one such link building company which is expert in this field.

Social Book Marking: One of the most popular ways to get one way links to your website is, Social Book Marking. Through this method you can not only get targeted visitors but as many as peoples book marks your website it is beneficial. Search Engines consider it very good because it consider the page or content is important only then so many peoples has book marked this page or site. Since social networking website are becoming popular day-by-day. It’s wise to submit your website to various Social Book Marking websites.

Blog Comments: Everyone knows that blog is very important to bring your website on top of Google and other search engines. Ok, you are also readers of other’s blog . Here you can take advantage for your website also. You can comment on others blogs .You may have seen generally blog provide a facility where you can put link of your website. This will give also one way link to your website. So, if you want to comment on other blog for one way links of your website, it’s recommended to find such blogs which are relevant to your website. And then post comments and put link of your website. Note here that if the links are relevant, search engines gives more value than irrelevant site.

Article Submission: Article submission is best way of getting not only one way links but also boost your site up in Search Engines. There hundred of free article submission sites where you can submit your website. This is helpful in getting targeted visitors also.

META Tags are HTML tags which provide information that describes the content of the webpages a user will be viewing. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results. Many search engines have now incorporated reading META tags as part of their indexing formulas. The goal of this guide is to help webmasters understand the most frequent META tags, their application and usage. From below, select those META tags which you would like to learn about.

Meta Tag Optimization – How Do They Affect Search Ranking?

When someone searches the web with a keyword or a phrase, some search engines take the Keyword and the Description tags into consideration while ranking the sites for that keyword or phrase. These tags help the search engine spider determine the content of your web site so that it can be indexed properly. This is how they look like:

<meta name=”description” content=”A comprehensive review of META Tags, how to effectively use them.”>

Many people believe that Meta tag optimization are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them because most of the search engines use META tags information in either some part of their ranking formula or while displaying the search results.

Description Tag
How Does It Look Like?
Generally, the description META tag looks like
<meta name=”description” content=”<theme of your site>”>

How Do I Optimize It?

1-Give relevant description: As some search engines display this description in the search result, make it more relevant to your site.

2-Have only targeted keywords in description: Do not stuff the description with more keywords. It’s better to restrict the number of words in this tag to 10 to 15 words.

3-Place the most important phrases at the start of the description, because, even if any search engine omits some part of the description, the important phrases will be displayed.

Add only the keywords that appear in the body text.
Include alternate spelling of words (including typos) and synonyms of those keywords.
Some people resort to adding geographical information in the tag and it seems to be useful.
The best use of the keywords tag is for targeting obscure terms, model numbers, or targeted regions. Using this approach will help you get the most out of the limited benefits of the keywords tag for meta tag.

You can have the scooping looking site on the Internet, but that doesn’t mean you will get customers.

If you are a business person who has a web site on the world wide web, then you need to get serious about link building.

What IS link building?

I can tell you right now, it’s not a place you find on the web where you join a link exchange program to get some links to your web site. I made that mistake already. You don’t have to.It’s not a web site on the Internet you find and hit “subject link” and think your rankings will get you on the first page of Google and thousands of populating will come flocking to your site because they can finally find you.

And it’s definitely not an automated link exchange program you found to get you automatic links while you sleep.

What about a free link exchange? Don’t do it if it’s a FFA (free for entirely) web site. Period. Just do not submit your web site link there, ever.

So what CAN you do to get started on some serious link building techniques that will get you listed on the first page of Google?

1 – Do your homework.

2 – Find out what keywords people are actually typing into the search engines, not which ones you “think” you want to rank for that people “might” be typing into a Google or Yahoo search engine box.

3 – If you merely “guesstimate” which keywords you want to build links for, you just wasted one valuable year of your life. If you want to know the # 1 Keyword Research Tool is that I use, please go to my web site and view item 3 of this article.

4 – Check your competition’s web sites. Type a keyword you want to rank for on Google, then look at the first two organic (free) web sites’ source code. What keywords are in their title tag? Grab them. Start making a list on a piece of paper of these keywords.

5 – Repeat backpedaled 4 for any keywords you’ve researched that actually GET seek, then, and only then, can you start some serious, one way link building efforts.

6 – There is quite a bit more research I can tell you to implement regarding your competition, and you can find out how many links you will need to beat your competition, but that will have to be for another day. You’re already 99 per cent ahead of the game with the steps I’ve outlined for you in this free link building article.

7 – Start writing articles. Not just any articles, either. Make sure the title of your articles commenced with one of the keywords you just spent time researching. If you want to rank for SEO Services, then make sure your article title is something care, SEO Services for Less. Always try and make the first words in your title tag and obligate titles your primary keywords. The search engines read from left to right.

8 – Place the primary keywords in the first sentence or paragraph of your article, then again in the last sentence or paragraph of your article.

9 – Make sure you place early secondary keywords you have researched that are in direct relation and highly relevant to your article and product–place these secondary keywords throughout your article. Make sure they flow for the reader. It must make sense.

10 – Once you have an article with at least 500, preferable 750, words, post it on article directory site in the related category to your product or service. Make sure you choose an article directory site that lets you make your primary keyword an anchor text link. If they only let you place your web site in the article, or only under the author’s information, I wouldn’t waste my time submitting my unique, original article on their site. (Do not submit the article on more than one article directory site.)

11 – You are trying to get I way links with anchor text primary keywords to your relevant landing page.

12 – Do not send every article to your home page. Send it to an article or page you have written that has the article and title keywords in the URL. This will then be highly relevant anchor text link, and you will rank easier for that keyword.

13 – We all desire to outsource. But you will get seriously fire if you hire someone who has no idea how to get you one way link building correctly. Hire an extreme SEO expert. Everyone says they are an expert though. It taken more effort for a SEO professional to undo the damage done by uneducated link builders all over the Internet who seriously do not have a clue how to optimize for true, one way link building.

If you have a website, and you would like to help me out by putting my web site link on your home page, it would mean a lot to me.

Or, perhaps you can grab my RSS feed and share my new articles with others when I publish them. Hey, it doesn’t ache to ask for help, because I enjoy helping others, too.

Keep up on link building, because it is an ongoing effort. Your competition will keep adding more links for your primary keywords, so you have to keep building yours to get higher search engine rankings, too.

By default Blogger templates come with a “smart” tag inserted that automatically places the Blog Title before every post title in the title tags on the actual post pages. This “smart” tag also displays only the Blogger Title for the main page of the blog – meaning your Blog title is shown on EVERY page.

So, for most of you involved in SEO, I’m preaching to the choir when I tell you that title tags are important and that they could very well be the most important piece of your blog. For those of you not familiar, here are a couple of things about title tags.

1-Title tags describe a page. They are a one line summary of what the page is about. The common understanding of the tag is to wrap the title of the site. Unfortunately for many people, the title of the site is completely UN-descriptive of the content of the blog. For example, my blog is called “Search Marketing Blog Online”. If I put this in the title tag, search engines really have no clue as to the content of each post on my site. It would be much better for SEO to place a keyword-rich description (e.g. “Optimizing Title Tags for Blogger”) in the title tag.

It’s the Title Used in SERPs! The content of your title tag is what will be displayed in search engine results.

So, yesterday, I made it my mission to find a way to fix/manipulat Blogger’s smart tag. In doing so, I found another problem – there are two versions of Blogger templates still being used. There is a Beta version and the Classic version and nowhere did I find both ‘fixes’ listed in one place.

So, here you go!

This is written for Blogger’s Beta version and so it only works in Beta.

So copy and paste this in replacement of your previous title tag, type in the title tag you want to appear on your home page and save. Job done!

You will now have a fully optimize title tag for your home page, all your post titles will be the title tags for your sub pages and none of this will effect the visible title of your blog. Perfect for search engine optimization.

Optimizing Blogger Title Tags – 2

Go to Layout>Edit HTML in your Blogger dashboard.
Find this line of code:

<title><data:blog.pageTitle/></title>
And replace this entire line with the following section of code instead:

There are various methods of getting a large number of back links to your website. Here I will tell you about some methods to quickly build hundreds of back links to your website and get top rankings on the search engines.

Some easy methods of building back links for your site are:

Submit to article directories

Submit to website directories

Social bookmarking sites

Guest blog posts

All these are good methods of building backlinks. You can get a large number of links using article directories. There are hundreds of them and you can get as many links as you wish. If you don’t like writing articles yourself, just outsource them and submit to all the directories for a few hundred links.

How I build links
I outsource 10 articles and submit each one of them to 100 directories using my submitter software. So I get a total of 1000 back links in no time! It works great.

Advantages of building back links this way:
You get thousands of them in no time. I spend 1 hour to write 10 articles or $25 if I outsource them. Then I spend half an hour to submit all 10 of them to 100 sites each giving me 1000 back links.

How it effects the site rankings
You will be overjoyed to see it in effect. The rankings for some of my pages jumped to the top when I used this method on them. Now I have several sites including Blog spot blogs and rank good for many important keywords. This method really works. Many people are already getting loads of traffic and links this way.

If you are thinking to start your own blog then WordPress is the right tool to go for. My friends have been using it for long time and some of them have built impressive blog site using WordPress. Myself I like it, not it is free but it is simple, easy, light yet powerful. It has features of most of modern CMS for blogging and it is most widely used over the Internet.

Let me highlight some of the features of Word Press.

1. Easy to Install

One of the reason people run away from using Content Management System(CMS) because they are hard to install and configure. WordPress is very easy while installing. Just need three click and you are ready with your blog. If you don’t have your own domain name and web space, you can register free on wordress.org site and start blogging.2. Nice Interface

Interface is another big factor which determines whether CMS will continue for long or not and will be liked by others. Interface help users to learn and understand particular software quickly. Wordress has nice blue Default interface. Administrative interface is blue with meaningful links. Links are placed just at right places so that you don’t have to search around. You can spell check your post, edit it easily with rich text based editor.

3. Customizable

If you know PHP and CSS then easily you can customize your webpress blog with editing few files, which can be done easily. Editing of these files can be done right from inside WordPress; that means you don’t have to download these files, change them and upload them again. Don’t worry if you don’t know PHP or CSS, there are ready made plugin, themes and Widgets to make your job easy.

4. Huge support team
You are worried that you may have trouble? Forget about it. There are huge number of bloggers and support team behind you. Any problem, just post it on one of many forums for WordPress; your problem will be solve in couple of hours.

5. Lots of plugging/Themes

Enhance beauty and functionality of your site with lots of freely available WordPress plugin’s and themes. Once you have mastered word press you can write your own themes and plug-ins.

6. It is free

They say free things are not good, but the fans of WordPress have proved it wrong. Everyday word press users are increasing. Word press is becoming better and powerful everyday. Furthermore support for WordPress like coding, forum, themes, etc increasing everyday.

For better SEO results, the links should always be made with text. Many web designers use images for their linking. This is not at all effective for optimization purposes. When more than one page displays the same title tag, the search engines discount those pages’ importance. Another important to keep in mind is that the navigation system should never be in any form of java script, Flash, or image map. It is always advisable to remember, not to stuff keywords by having too many links on the same page with the same word or words.And last but not the least, it is important to keep multiple links on every page of your site has. Pages, which have only one incoming link, cannot expect good ranks. They may even be placed into Google’s supplemental index. For more details go to www.keyword-swipe.com It can be difficult to work a page out of the supplemental index once it is in there.

1. Although Meta tags have off late lost their significance in the larger search engines, it is possible to misuse them, which in the long run damage the site. For more details go to www.offline-promotion.com the biggest mistake with Meta tags is for the Meta description to be the same for every page. Pages with duplicate Meta descriptions can never fetch good rankings. The same goes for the Meta keywords tag .Only those keywords found on that page should appear in the keyword tag. Also, one has to remember not to put the same word in the Meta tag descriptions more than thrice.

2. Creating a duplicate title tag is one of the most common mistakes in SEO work. The title tag is the words or phrases, which appear at the top of the browser when the page is displayed and is what the search engines display for the first line of the site link in their results. Search engines give a lot of importance to the title tags. When more than one page displays the same title tag, the search engines discount those pages importance.

3. linking to other sites have to be done with lot of care too. Spamming has become such a problem that the search engines have really changed their algorithms with respect to linking. A musical instrument site simply cannot be linked to a kitchen apparatus site. The incoming links needed to be coming from related sites or sites with a similar theme.

4. Internal linking very often creates a big problem. Too many links in a site can force the search engine spider to quit indexing the site before it is actually finished. Google restricts a site from having not more than 100 links on a page. It is of course better to restrict it at 50 links.

Now that you have your list of best and most important keyword phrases, here is the general strategy of how to use them on your web pages. Exactly how to optimize your use of keywords on your web pages is the subject of the next section.

The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases.

Each page should include your Primary Keyword Phrase. Your home page should also contain your best Secondary Keyword Phrase. Each product, service, or content page should also contain the best specific variation to your Primary Keyword Phrase.

Because your home page is generally the one that gets the highest ranking, and is linked to most from other sites, you need to place special emphasis on the use of your Primary Keyword Phrase there. Your home page will then link to other pages on your site that contain (and are optimized for) your other, more specific, keyword phrases.

Using the example again for “house plans”, here would be the general keyword strategy:

Country House Plans page: optimize for “country house plans” phrase and any other variations, such as “French country house plans”. Note how these phrases already contain the Primary Keyword phrase within them. This is the ideal situation to achieve.

French Country House Plans page: optimize for “French country house plans” phrase.

Contact Us page: include the phrase “house plans” several times on the page. This page, along with the other “fluff” pages, are not really relevant for any specific keyword phrase. So use your Primary Keyword Phrase here.

About Us page: again, include “house plans” phrase several times on the page for the same reason as the Contact Us page.