Propel Relaunch

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Propel Relaunch

06/21/2010

PepsiCo is relaunching Propel to further compete in the enhanced water category. The low-calorie nutrient-enhanced beverage line is introducing two sublines: Propel Body and Propel Mind, according to Purchase, N.Y.-based PepsiCo. The Body subline will contain additional fiber and be available in peach mango. Mind, available in black cherry, will include the antioxidant vitamin E and choline. Regular Propel will be available in a new blueberry-pomegranate flavor, along with the already familiar grape, kiwi-strawberry, berry and lemon varieties. A 20-ounce bottle retails for around $1.59. For more information, visit www.nowpropelled.com.