Also, it is increasingly big business. According to Instep Today magazine, the 2014–15 State of the Global Islamic Economy report by research firm Dinar Standard found that Muslims spent $266 billion (KSh 26 trillion) in 2013 on fashion, compared with $242 billion (KSh 23 trillion) in 2012. The report projects global spending of $484 billion (KSh 487 trillion) by 2019.

Numerous start-ups keen to cash in on the demand have sprouted, such as Indonesian start-up HijUp, that has an e-commerce site launched in 2011 for trendy Muslim women to buy and share on hijab fashion.

Here are 21 ways Muslim women (or as they popularly refer to themselves, hijabis) have managed to incorporate their sense of style into their religious wear.

1. Pastel colour chic is trendy.

2. A scarf with an African print on an all-black outfit looks classy.

3. Keeping warm while maintaining the style and still respecting beliefs.

4. No limits, harem pants included!

5. A street smart hijabi with cut-out high leg sandals.

6. Layering the hijab for volume has been the in thing for quite some time now.

7. Adding a slouchy hat onto the headscarf ups the street style and beats the cold at the same time.

8. The head dress comes in many styles, such as this geometric prints one worn in a bulky fashion.

9. Blending hues with different scarves is equally a top hijabi style.