Those of you who know me, know that I have a good size network marketing business. Those of you who know how true network marketing works, also know that it’s about building organizations, building leaders, and it’s not an easy overnight process.

I have a growing business in 5+ countries. The reason I share my experience isn’t because I want to impress you, but to tell you that I have spent years in this industry and I know what it takes to build a business that can pass the test of time.

The Process People Follow To Build A Network Marketing Business

Let me state a few facts to provide a starting point based on a fair understanding of the network marketing business model.

Live as if you were to die tomorrow. Learn as if you were to live forever. ~Mahatma Gandhi [tweet this]

If you have known me for any length of time, you know that I attend many business conferences every year. I usually attend a least two or three every quarter. In fact, as I write this, I am getting ready for the next 3 day major business conference coming up on the East Coast next month.

To me, it is a great way to meet other successful entrepreneurs coming from different walks of life and network with them. Many times I take a few of my close friends and business associates with me to these conferences and amaze them with the value these conferences add to their life with the compelling messages that come from the stage.

The richest people in the world look for and build networks. Everyone else looks for work. ~Robert Kiyosaki [tweet this]

It is true that social networking and internet marketing have changed a lot of things in the world in last a few years. People’s perspective has been rapidly changing about networking. More and more businesses are adapting to the networking business model.

More and more people are becoming extremely successful using networking to promote their businesses. People like John Maxwell, Randy Gage, Brendon Burchard, Michael Hyatt and Robert Kiyosaki have achieved enormous success by networking and building networks.

But I still see so many people who, for one reason or another, continue to resist networking. They seem to think that it is a lot of work to network with little or no return on investment of their time and efforts.

Promotions of the Free Enterprise System, the rise of social media and declining job markets have caused a significant increase in the number of independent consultants. That means more people are choosing entrepreneurship as their career path.

If you’re an expert at anything, you have an opportunity to start a consulting business and become a known expert in your niche. You don't have to be in some really cool business to succeed. You don't even need to have a large marketing budget.

Instead, you just need a plan, a strategy to market yourself to the right target market in the right manner. For example, look at these examples of people who applied the same concept and made a fortune:

I remember creating my LinkedIn profile near the beginning of 2006, not knowing if it was something I really needed. I created the profile because a colleague at work referred me to LinkedIn.

I just signed up because I didn’t want to disappoint my friends. I got started, entered a few details and didn’t bother to login again for several months.

Just like everyone else, I got a few LinkedIn promotional emails from time to time. I also received a few connection requests from other people once every few days. Those things kept me engaged and once in a while, I did login to accept or reject the requests or read messages etc.

But I wasn’t serious about LinkedIn or any social networking site (including Google’s Orkut) for a long time.

Speaking of Personal Branding, first of all I encourage you to visit the post I wrote while launching my e-book Personal Branding GPS. If you haven’t taken a look at that article yet, go ahead and take a peek to see what Personal Branding is and why is it important to you no matter what your personal or professional goals may be.

To briefly recap, you might want to be recognized for your talents, you might want to create a reputation in the online world to reach out a wider range of audience or you might want to build a business online using the talents and abilities that you are proud of.

Knowing what not to do while using social media for business is at least as important as knowing what we must do to leverage social media for busness. Earlier, I shared how to leverage social media for business where we discussed some of the basic steps for the entrepreneurs to take control of their personal brand and online reputation for business success.

Social media is the most powerful tool in hands of an entrepreneur who can leverage its power for business growth. If done right, the benefits of using social media platform are tremendous.

However, it is equally important to know and remember the cardinal rules of using social media for business. If used inappropriately, social media is powerful enough to only increase the pain.

Social networking has impacted the way businesses are done. Many young entrepreneurs have made fortunes just because they know how to leverage social media for business. Unfortunately, so many others struggle with it. Many entrepreneurs, though they are good with traditionally well known methods of marketing, are not able to adapt to social media correctly and end up losing out so much potential every day to their competitors.

Sometimes it's lack of knowledge. But, in most cases, it's lack of willingness to learn and change. I recently had a conversation with an entrepreneur struggling to just keep the shop open because of the marketing challenges. While talking about internet marketing and leveraging social media for her business, she informed me that she is already doing it and nothing is working.

Faced with what is right, to leave it undone shows a lack of courage. ~Confucius [tweet this]

A few years ago when I was exposed to the network marketing business industry, I got two sets of information almost at the same time from two different sources. Interestingly, they were also just opposite to each other.

The set of people who showed me the business idea, were very positive and passionate about it. They were highly educated people with high profile professional careers. In short, they had what I wanted to have in terms of money, education and success professionally speaking. They shared why they chose network marketing and showed me why it was a good idea for me to give it a serious consideration.

The other set of people were my colleagues and a few friends who were around the same level in their careers as myself. I started to get their inputs when I asked them of their opinion of this business idea (As I always did before doing anything new). Many of them were aware of this industry and yet they were not participating because they believed it wasn't a good idea.

Network Marketing is one of the most thriving business industries with billions of dollars of revenues each year generated worldwide. We live in an incredible time where opportunities are everywhere and network marketing industry is growing at a phenomenal rate year after year.

People, in large numbers, are beginning to embrace the network marketing business opportunities every day because it is not just the most cost effective way to get practical business education, but a business with tremendous potential as well.

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