Potential Space/Tube Rivals Swooping in

The New York Times today has a piece about a handful of CGM video sites that, it implies, are moving in on YouTube and MySpace turf now that those sites are policing video content and enforcing copyright protections (or trying to anyway).

It’s copyright protection and, perhaps more important, uncontroversial content that will draw real ad dollars to such sites. And, as I wrote in a post early last month, policing content could be the downfall of any site in the CGM video category: Fact is, what made YouTube cool is its rule-flouting attitude….It took less than a year for them to go from affirming their street cred by pissing off NBC over the Lazy Sunday brouhaha to opening their Tubularms wide to embrace the stodgy old media suits when they finally came around, tails between legs.

….[N]ow that the company is beholden to [big TV netorks]…and its newly-adoptive public parent, YouTube’s easy-going ‘tude is bound to change. That’s when the wilier unchained guys swoop in.

Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?