“Our business model is simple but effective — EG Group is creating a stronger relationship between consumers and leading retail brands they want to access,” said Zubba Issa, co-founder and co-CEO of EG. “In the U.S. we aim to create a retail environment which delivers convenience, provides value and serves as a retail destination.”

Under pressure from competitors such as Walmart and Amazon, Kroger had been considering selling its convenience store operation for several months.