Playing Moneyball with Your Marketing

For those of us with tight marketing budgets, this movie can serve as a reminder of the things that we can do to improve our campaigns and compete against larger organizations that have bigger budgets. As in the movie, the key is analyzing the data and looking for pieces that can be an indicator of success or failure. Finding failure in a campaign is not necessarily a failure in and of itself. It allows you to not repeat the same mistake in future campaigns.

During the movie, the A’s identify two factors (on-base percentage and slugging percentage) that they feel are better indicators of long term offensive success. By doing this they go against the common wisdom of baseball insiders with years of experience. Success in a marketing campaign can be achieved in the same way. Searching the data with a fresh perspective may allow you to gain insights that can translate into long-term success for future campaigns.