"Royal Stag is about music and spirit"

On signing Royal Stag Mahesh Babu has the highest number of brands in his kitty. No other South Indian star can beat him here. But eyebrows were raised when he signed Royal Stag, a liquor brand.

"It isn`t about alcohol. It is about music and spirit. I liked the creative of Royal Stag, the creative focuses on the journey of a superstar. Whenever I sign a brand, I insist on seeing the complete `creative`, only then do I say `yes`. That is very important to me than the money," he adds.