Big data is a marketing buzz word. But how exactly is it utilized? Big data is a compilation of numbers and statistics about consumers and their habits and can be best explained through this infographic. Whether it’s google search queries, online shopping cart habits, geolocation, or social media engagement, these measures are everywhere. Retail websites who feature a “you might also like” category, for instance, are using big data in the form of customer browsing history to keep you clicking around their site.

A prime example? Netflix. The streaming site is a data gold mind and uses consumer measures to draw innocent TV buffs into another round of shameless binge-watching. Just finished watching all 6 seasons of Mad Men to prep for the final season premier? Okay, you may like other period dramas like Downtown Abbey. Chances are, they’re probably right and you probably won’t be canceling your membership anytime soon. Read more of this post