Practical strategies for the role of digital in your business

SEO and inbound links

You may have heard that the trick of SEO is getting as many links as you can to your website. But is that true? What else should you know about links?

What is a (good) link?

A link is a vote from another website to yours. Its someone else saying; ‘Hey this content is pretty good’. Rankings is ultimately a popularity contest, so arguably, the more people say you are pretty good, the better, right?

Well, no. Because not all links are created equal. A link from an unrelated website to yours, or from a site that is somehow engaging in unethical activities, is not worth much.

Ideally, all your links should come from relevant and trustworthy websites. This will have the most positive effect on your rankings in Google.

When you try and get links from a particular site, you have to also ask yourself, “am I in good company on this website?” If all the other links on the site are going to poor websites, you are “poor” by association.

How many inbound links?

How many links should I try and get to my website? A question I get asked all the time.

The number of links is secondary to the quality of the links you get. You could achieve more with 10 great links, than you could with a 1,000 bad ones.