xecutives say ghg had its
best year ever, achieving significant top-line
and double-digit profit
growth, fueled by breakthrough, multichannel agency launch
campaigns, innovative medical education, and healthcare-access programs.
“ghg significantly expanded its client
base; launched several new products in
oncology, rare diseases, and diagnostics;
and has engaged with exciting startups in
the health IT sector,” agency leaders say.

“Demonstrating its spirit of innovationand role as a change agent, ghg becameIBM Watson’s first health-agency part-ner, making it possible to bring cognitivecomputing to healthcare brands,” exec-utives say. “ghg acquired The Lathe, amobile-first agency pioneering m-healthprograms that connect patients, caregiv-ers, and professionals. In addition, ghgexpanded its new point-of-care offerings,investing in OptimizeRx Corporation,a software company whose content-de-livery platform enables pharmaceuticalcompanies to provide on-demand pa-tient-care services, and PARx Solutions,Inc., which specializes in expediting theprior-authorization process.”According to agency leaders, with thegrowing use of digital and cognitive tech-nology, healthcare industry marketershave “a golden opportunity” to deliverbehavioral-insight-based messaging andtools to drive better health outcomes.“ghg’s thought leadership and originalresearch in these areas led to the coin-ing of the phrase ‘Chief Health Officer,’or CHO, the individual (usually female)who makes healthcare decisions for her-self and her family, as well as the cre-ation of the seminal white paper, ‘TheGulf Between Them: The New Customerand Her Healthcare Partners,’” agencymanagement states. “ghg believes that‘Communication is the Cure’ to improv-ing health and wellness, and the CHOwill be an effective, even revolutionary,healthcare advocate.”According to agency leaders, ghg is “aworld-leading, full-service global com-munications network [and a] a pioneerin healthcare-brand building and com-munications.”“Combining independent thinking,market-changing innovation, and sci-entific prowess, ghg has partnered withsome of the world’s most powerfulbrands – from household names, suchas Chantix and Nexium, to specialty con-sumer products, such as Crizal lensesand Advantage, to mobile-health break-throughs, such as Text4Baby,” execu-tives say. “With a fully integrated, multi-channel offering, including leading-edgedigital, we’ve blazed new trails, creatingbig ideas that work across media, au-diences, and continents. Our inventivesolutions attract a diverse spectrum ofclients, including pharma, biotech, de-vice, diagnostics, vaccines, eye care, oralcare, OTC, m-health, personal care, andanimal-health companies.”Executives say over the past decade,ghg has earned a reputation for strategicleadership medical education, marketaccess, and creative excellence across theglobe. “To support our clients in today’sconnected world, we’ve built a network ofmore than 550 experts, including Ph.D.s,M.D.s, vets, nurses, and top digital andcreative talent,” agency leaders say.“We are at an inflection point in thehistory of health,” executives say. “Elec-tronic health records (EHRs), the evolv-ing role of pharmacy, and mobile arespurring profound changes in the wayhealth and wellness are managed, andthey are all top of mind for ghgas we develop best-in-classprograms for our clients.“At the end of the day, notproducts or technology, but communi-cation will help consumers make bet-ter decisions, adopt positive behaviors,adhere to treatment and live healthierlives. ‘Communication is the Cure’ ismore than just our tagline. It’s the guid-ing principle behind who we are andhow we work. We are leading the way todeeper, more powerful communication,and can speak the language of health,with all its dialects and nuances. Weare equally fluent in the scientific dis-course of healthcare professionals andthe everyday dialogue of patients andconsumers.”According to agency leaders, ghgbrings outstanding creative thinking toevery project, “and we understand thatcreativity is about more than atten-tion-grabbing art and compelling copy.It is about generating ideas that improveexperiences, which ultimately improveoutcomes – for patients, for profession-als, and for your business. We also offera range of specialty divisions to buildrobust and comprehensive brand narra-tives and experiences, including medicaleducation, market-access consulting,scientific visualization, full-service digi-tal and mobile, and social-media strate-gy and measurement.”Executives say ghg offers profession-al/Rx promotion; DTC/OTC; CRM;consumer marketing; strategic consult-ing; branding and identity; digital andmobile marketing; electronic healthrecords channel marketing; profession-al medical education; patient medicaleducation; digital medical education;market research and analytics; marketaccess strategy; publication planning;sales training; scientific visualization;contract sales; managed-care marketingand HEOR; and public relations.

The network has U.S. locations in
New York, New Jersey, Ohio, Missouri,
and Connecticut; European locations in
Germany, the United Kingdom, France,
and the Czech Republic; and in the Asia
Pacific in Australia and Japan.

Agency leaders say ghg’s philanthropic
work with the Jed Foundation continues, as major progress is under way to
address the emotional health challenges
of young adults on campuses nationwide. CEO Lynn Vos was a founding
board member of both the Jed Foundation and MMRF, a pioneering cancer
research foundation. Among her other
nonprofit boards were Jericho Project,
YWCA NY, Healthcare Businesswomen’s Association, and more. ghg has also
formulated a digital strategy for INMED
Partnerships for Children. Vos has incorporated her devotion to the public
good into her leadership of ghg, encouraging employees to “give back.” medadnews

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