By Egotist / December 21, 2017 /
Harborside, one of the first and largest cannabis dispensaries in the country, is celebrating the end of prohibition with a massive outdoor takeover in the heart of Oakland, courtesy of EVB. The “Hands of Harborside” campaign uses a mix of actual Harborside customers to showcase their wide range of clients and to de-stigmatize users.
“This is the new face of modern cannabis,” said Patten Wood, Harborside’s director of marketing. “As the industry matures and grows, our message needs to be broad, diverse and inclusive. Many different types of people are using cannabis for many different reasons and there is room for the everyone in this new world.”
For those not familiar with the dispensary, Harborside was just voted best dispensary in California by the SF Chronicle and they will be opening at 6AM on New Year’s Day to make the first legal sale in California.
The outdoor campaign will be complemented by a geofenced mobile initiative, and will run through January 21, 2018, during the historic period that legal cannabis sales begin in California.