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Metro, Play Taxi Media launch Metropoll

Commuter newspaper Metro has undertaken a new interactive initiative called the "Metropoll" in association with Play Taxi Media. The initiative takes the form of a survey delivered via 1,100 touchscreen devices mounted on the headrests of taxis nationally. A new survey will be offered each month, focusing on lifestyle and current events questions. The screens will also carry editorial content and 15-second advertisements. "This is a fantastic marketing opportunity for Metro, the preferred news brand for youthful metropolitans who are on the go," said Jodi Brown, marketing and interactive vice-president at Metro English Canada. "It's also a great editorial opportunity, since the poll results, which we'll run in print monthly, will provide a really unique insight into the opinions and behaviors of urbanites from the morning business crowd to the late night club crowd."