Introduce a patch that causes the game to crash? Must be the fault of the user's computer
Introduce a patch that causes unplayable lag? User's computer needs upgrading
Break features they have advertised? They are "investigating" or they are "aware"
Point out that they have been promising to do hood down Jedi robes for a year but it proved too "technically challenging" until of course they could charge for it? Be excited about the new content!

It's not a bug it's a feature!

And of course never forget they're not gouging...but they're charging.