Video Pop collection - from backstage

Video Pop collection - from backstage

Video Pop collection - from backstage

Video Pop collection - from backstage

After the launch of Pop Collection (a perfume available in four colours: light blue, dark blue, orange and red), Creative Director Ennio Capasa has collaborated with the French director Bertrand Le Pluard to create a video inspired by the techniques of the screen test, which the king of Amerian pop art loved.

You can see the result tomorrow online at vogue.it in an Italy-wide exclusive.