Moving marketing from PCs to mobile devices should mean more than simply downsizing established sites, writes Darren Guarnaccia. Mobile platforms invite a different type of engagement by users, who are often multitasking and demand a different, more personalized experience for meaningful engagement.

If you haven't tapped into in-game advertising, you're missing out on a goldmine of potential customers. Here's why you can't ignore mobile gamers.

Mobile apps are a huge market right now, and they are partially the reason why so many people are adopting smartphones. In fact, some people choose their smartphone based on the types of apps available. There are apps for literally everything -- you can control the lights in your home, access your bank account, read the news, visit social media sites, and more -- but mobile games are probably the most popular apps that users install. This presents a unique opportunity for you to tap into the potential of mobile marketing by buying in-game advertisements.

Just think about it -- when people are not at their computer, they still have access to their phone. Plus, playing games on a smartphone is a common way to pass the time. Primarily, you should add in-game advertising to your mobile marketing strategy to reach a larger audience.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.