Part 11 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “From User to Customer: How Good Design Creates Engagement” presented by Oliver Hurst-Hiller, CTO & EVP Product at DonorsChoose.org. Check out more of our Best of the Backannel posts here.

@AmyVernon: Microphilanthropy is working at scale via @DonorsChoose #rltm

@AmyVernon: .@DonorsChoose knows it will never be a top-10 website in terms of traffic. So be where the potential users are. #rltm

@AmyVernon: So @DonorsChoose uses Facebook’s API, to great efficacy. Once you donate, invited to share info about project on FB #rltm

DonorsChoose.org was #RLTM NY’s non-profit partner, and provided $25 giving cards for attendees to support classroom projects of their choice. We encourage you to learn more about DonorsChoose.org, help them spread the word and consider supporting a classroom or teacher. Please visit them at http://www.donorschoose.org/.