Lamborghini CEO Discusses Future of Urus SUV, Autonomous Vehicles

Stephan Winkelmann; president, CEO, and face of Italian sports car manufacturer Automobili Lamborghini S.p.A.. He's seen the brand through some great times as of late. And at the New York Auto Show, he sat down with BoldRide discuss where the brand is headed...and where it’s not.

Winkelmann made his comments right after the launch of the Lamborghini Pirelli Aventador special edition at a private event on the lower west side of Manhattan. He addressed a variety of topics with us. RELATED: See More of the Lamborghini Urus SUV Concept First and foremost— Lamborghini will be coming out with a third product, but Winkelmann wasn’t ready to say what it is. When asked if it could be a version of the concept Urus, he said, “As soon as we have a clear point, we will let people know.” Lamborghini, he added, would need to make a business case for it. The 2012 Lamborghini Urus Concept is something true fans might consider anathema: an SUV. This concept was introduced at the Beijing Auto Show in 2012 by Winkelmann, who waxed enthusiastic about the vehicle at the time. So far, we haven't heard much regarding its production. RELATED: Check Out This Awesome Lamborghini Rat Rod Concept Shifting topics, we grilled Winkelmann on the idea of an autonomous vehicle. Thankfully, you’re never going to see a self-driving Lamborghini— unless, soulless European Union and US bureaucrats require it. “Our cars are not meant to be autonomous,” the 50-year old executive proclaimed. For Lamborghini, he said, the lineup is not concerned with how you get from Point A to Point B. They are not a vehicle you need to make miles. “It’s based on emotions, performance and willingness to take the steering wheel,” he said. RELATED: This Gif of Every Lamborghini Ever Made Will Mesmerize You