This Ikea Furniture Commercial Fights Through the Clutter

This Ikea furniture commercial aims to put an end to cluttered, anti-social apartments.

In a comically dramatic sequence, a couple fight through all their belongings to try to be together. The commercial starts with dark, gloomy imagery and it's hard to tell the couple is even in the same apartment. In the middle of the ad, the lovers reach through piles of books and sneakers to try to reach each others outstretched hand. However, they can't reach.

With the help of Ikea furniture, their apartment miraculously gets organized as books fly onto shelves and shoes fly onto shoe racks. At last, they can be together.