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Stop sticker shock in veterinary practice

Provide estimates and payment options to block the shock.

Apr 01, 2012

By dvm360.com staff

FIRSTLINE

"Sticker shock isn't just about price," says John Volk, a senior consultant with Brakke Consulting. "It's also about surprise at receiving a high bill, along with worry about how to pay." That's why Volk recommends providing estimates for all principal exams and treatments. "And provide more payment options, such as third-party payment plans and internal installment plans," he says. "Promote pet insurance and offer wellness plans the clients can pay for monthly."