I very much doubt it's had a negative impact, just as I think Indy 2005 fiasco had no impact on Michelin. On the other hand, the brand awareness gained by association with F1 is enormous.

I'm amazed Pirelli can change the tires so quickly. Spa is the looming monster. You don't want exploding tires at Spa, it doesn't have Silverstone's runoff areas.

I'm really surprised its Kevlar® (and not twaron) I know its a small detail, but twaron is a lot more widely used than Kevlar®

Pirelli's press release has placed some of the blame on the teams (camber, pressure, swapping left & right) along with a bit of mea culpa on not being more forceful stopping bad practices.

Should be interesting to see how it all plays out.

Quote:

(Reuters) - Formula One teams contributed to the dramatic blowouts at Sunday's British Grand Prix by mounting their tyres the wrong way around and using insufficient pressure, supplier Pirelli said on Tuesday.
Rejecting any suggestion that its tyres were dangerous, the Italian company said it would bring stronger rear tyres to Germany this weekend to allay safety fears and then introduce an entirely new range in Hungary at the end of the month.
Pirelli said teams had put tyres intended for the right side of the car on the left to gain a competitive advantage, had run them at lower pressures than recommended by the manufacturer and used extreme cambers.
Pirelli said the kerbs at fast corners, and specifically turn four of the Silverstone circuit, were also 'particularly aggressive'.
Four drivers suffered alarming high-speed rear tyre blowouts at Silverstone - Lewis Hamilton (Mercedes), Felipe Massa (Ferrari), Jean-Eric Vergne (Toro Rosso) and Sergio Perez (McLaren).
The debris from the exploding tyres was flung up into the path of cars behind, with Ferrari's Fernando Alonso having one near-miss, and the safety fears plunged the sport into crisis with talk of a possible driver boycott.
Pirelli said the rears to be used at the Nuerburgring on Sunday would feature inner belts made of Kevlar, a reinforced fibre that was a feature of last year's tyres, beneath the tread instead of the steel used so far this season.
The tyres had been made originally for teams to try out in Canada last month. But they were not used due to bad weather and opposition from teams - notably Ferrari, Force India and Lotus - whose cars were easier on the tyres and who feared giving up an advantage.
Those tyres to be introduced in Hungary at the end of July will incorporate last year's structure and the 2013 compounds.
"I'd like to re-emphasise the fact that the 2013 range of tyres, used in the correct way, is completely safe," said Pirelli's motorsport director Paul Hembery.
"What happened at Silverstone though has led us to ask for full access to real-time tyre data to ensure the correct usage and development of tyres that have the sophistication we were asked to provide and extremely high performance that has lowered lap times by more than two seconds on average.
"While we wait for a change in the rules, we will introduce tyres that are easier to manage."
(Reporting by Alan Baldwin, editing by Robert Woodward)