General Tire

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CORONA, Calif. (September 20, 2013) – After a great start to the second-to-last weekend of Lucas Oil Off-Road Racing Series (LOORS) competition, Casey Currie and the Monster Energy/General Tire team will carry a pair of top five qualifying efforts into the 13th and 14th rounds of the Pro Lite season. The action from the series’ second to visit Las Vegas Motor Speedway in 2013 kicks off Friday night, followed by a second showing under the lights on Saturday.

Since the arrival of the Monster Energy/General Tire Jeep JK, Currie and his team have continued to step up their performance every time they take to the track. After logging laps for the first time on Thursday morning for practice, Currie and his team fine-tuned the truck for an all-out assault of the track in qualifying. At the end of two sessions, the Monster Energy/General Tire Jeep JK will line up fourth during each night of action.

“We’ve been where we need to be with the Jeep JK to challenge for wins, but luck just hasn’t always been on our side,” explained Currie. “But we refuse to put our heads down and we came out on Thursday gunning for the pole in each session. A top five spot is a good place to start for us and we’ll take advantage of it once the green flag drops.”

As the team inches closer to finally securing its first win of the season, a little history is also on the line in an effort to become the first Jeep to sit atop the podium in LOORS competition.

After a pair of top 10’s results at the previous stop in Reno, Currie currently sits fifth in the Pro Lite standings heading into Las Vegas. With four podium finishes to his credit this season, another strong and consistent weekend for Currie will undoubtedly make him a factor in the battle for the Pro Lite crown. Coincidentally, Las Vegas Motor Speedway is the site of Currie’s best weekend of 2013 back in April when he claimed back-to-back runner-up efforts.

“When we left here in April we walked away with the points lead, so there’s no doubt that the front of the field is where we need to be and where we expect to be,” added Currie. “I really enjoy the Vegas track and I’m looking forward to putting the momentum back on our side.”

This weekend’s return to “Sin City” is highlighted by the second and final night race of the season. Currie has an affinity for racing under the lights and it’s only adding to his anticipation to put the Monster Energy/General Tire Jeep JK on the line and make a charge to victory.

“We’re here to win. It’s a simple as that,” concluded Currie. “My guys have put in too much work to not have a chance to enjoy what its like to win, so it’s the only thing on my mind the next two nights.”

The first round of Pro Lite competition this weekend kicks off at 8:30 PM PST on Friday, and follows the same schedule on Saturday night.

Tickets for this weekend’s action are still available through the LOORS website for Friday, Saturday, or the entire weekend. Fans unable to make it out to the track can keep up to date on everything from Las Vegas Motor Speedway through Live Timing and Scoring.

There is no better way to start the 543-mile long General Tire “Vegas to Reno” race than at the head of pack and dust free. And on this coming Wednesday, August 14th, 59 unlimited class cars and trucks will be competing for a chance to do just that and claim the “Team Ford” Pole Award.

Best in the Desert is desert racing’s only sanctioning body that holds Time Trials for the unlimited car and trucks at every one of their events and allows them an equal opportunity to compete head-to-head for the first starting position. At this year’s running of the famous General Tire “Vegas to Reno”, the Longest Off Road Race in the United States, an elite group of the greatest off-road racers in the world, 33 Class1400 Trick Trucks and 26 Class 1500 Unlimited Cars, will gather at a secret location in the desert outside of Las Vegas to determine who is the fastest one of them all.
Rob MacCachren has been a dominating force at the Time Trials as of late in his Trick Truck having claimed the pole position at six of the last nine events dating back to the 2012 Parker 425. Justin Lofton broke his streak at last May’s Silver State 300 in his Class 1500 unlimited car. But with a field of 59 of the sport’s fastest drivers battling each other and the scorching Las Vegas heat, anything can happen. With only one day separating Time Trials and the start of the race, how far do these drivers push themselves and their machines for the top starting spot? The winner of the Time Trials will be announced Wednesday evening at the Salted Lime Bar inside the Aliante Casino & Hotel.

Casey Folks, the director of Best in the Desert, stated, “One of our most popular events, “Vegas to Reno”, entices the world’s elite to take on a course that many will find the most challenging terrain in the world. And to maintain a pace for 543-miles is a tribute to not only the vehicles, but to the strength and endurance of these racing athletes. And, our 59 racers entered into qualifying will find themselves faced with a unique challenge when they start Time Trials this year!“

Another bonus by racing Best in the Desert is the “Team Ford” Pole Award, and the $1000 cash prize presented by Steve Olliges, owner of Team Ford Lincoln of Las Vegas. The cash along with a unique trophy is awarded to the fastest qualifier of the Time Trials held before each Best In The Desert race for the car and truck classes.

After Time Trials, the General Tire Vegas to Reno race festivities continue in North Las Vegas, Nevada on Thursday, August 15, with contingency and tech inspection at the Aliante Casino & Hotel. There you will see the most unbelievable display of state-of-the-art, high-tech cars, trucks, motorcycles, quads and UTVs that are built for racing today, not to mention the BEST off-road desert racers competing today. The race gets underway Friday morning, August 16. The race will end in Dayton, just south of Reno, Nevada. Due to the 543-mile long race course, a 24-hour time limit has been set, so racers will still be coming into the finish line Saturday morning. Competitors will then celebrate their accomplishments and collect their awards at the Grand Sierra Resort Saturday evening.
Complete Time Trials Event Entry List:
Trick Trucks – 33
Class 1500 Unlimited Cars – 26

Red Bull will be supporting contingency at the Aliante Station Resort & Casino in North Las Vegas, and also at the finish line at the Dayton, Nevada Event Center.

Best In The Desert is also fortunate to have some of the best companies in the off-road world as our sponsors. Thanks to Ford Motor Company, General Tire, VP Racing Fuels, Lucas Oil, KC HiLiTES, Fabtech, John Deere, Beta Motorcycles, Slime, McKenzies, Azunia Tequila, PCI Race Radios, Kartek, Rockwell Watches, Fall Advertising and Sportsman Cycle Sales.

Method Race Wheels has put up $5,000 in cold hard cash to the fastest overall qualifier at the 2013 General Tire Mint 400 presented by Polaris. The best off-road racers in the world will come and battle it out for a top start position in the Great American Off-Road Race. The Method Race Wheels Time Trials will take place on Thursday, March 21st at an undisclosed location just outside of Las Vegas. The results will be announced on 6th and Fremont at 8:45PM. In addition to $5,000 cash, the top qualifier will also receive the Method Race Wheels Fastest Qualifier Trophy and $1,000 from Team Ford.

About the General Tire Mint 400:
The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America! It was started in 1967, and is steeped in American lore, as thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20 thousand spectators…The Mint 400 is currently the biggest off-road race in the world! Now owned by The Martelli Brothers, The Mint 400 is part of the Best in The Desert Off-Road Championship.

LAS VEGAS – For the fifth consecutive year, the world-renowned General Tire Mint 400 has selected the Golden Nugget Las Vegas as the “Official Host Hotel” for Best in the Desert’s General Tire Mint 400. The top off-road teams in the world will compete in over twenty different classes of race vehicles at this years Mint 400, which will take place the week of March 20th and continue until March 25th, 2013 in Las Vegas, Nevada.

Started in 1967, The Mint is steeped in American lore as thousands of racers in addition to celebrities from around the world have attempted to tame the brutal Nevada desert. Contingency or tech inspection takes place each year on Fremont Street in front of the casinos in historic, downtown Las Vegas. Contingency gives the fans a chance to see the race vehicles up close and personal, as well as check out a variety of off-road related products including merchandise from their favorite teams.

“The Golden Nugget has become a home for off-roaders whenever there is a race in Las Vegas. The Mint 400 is historically connected to the Fremont area. The Golden Nugget has beautiful upscale rooms and fantastic dining. It has become a second home to me. I stay at the Golden Nugget every time I come to Las Vegas,” said Mint 400 CEO Matt Martelli.

We are excited to welcome back the General Tire Mint 400. We are looking forward to providing a great experience for all the drivers, teams and fans. Off-road racing was born in Las Vegas, particularly the Fremont area. We hope to continue partnership with the Mint 400 for years to come,” said Amy Chasey, Vice President of Marketing at Golden Nugget Hotel & Casino.

Winner of the AAA Four Diamond Award consecutively since 1977, the Golden Nugget Las Vegas is the most luxurious resort on the Fremont Street Experience, and consistently receives critical acclaim for exceeding customer expectations. The Golden Nugget now offers more than 2,400 deluxe guestrooms and suites; a high-energy casino featuring the most popular slot and video poker machines, table games, race and sports book, and poker room; nightly entertainment with master impressionist and comedian Gordie Brown; world-class restaurants such as Grotto Italian Ristorante and Vic & Anthony’s Steakhouse; a luxury spa and salon; and The Tank, a year-round outdoor swimming pool complete with a 200,000-gallon, live shark aquarium and the new H20 poolside lounge.

Since 2005, the Golden Nugget Las Vegas has made more than $180 million in upgrades, renovations and expansions under Landry’s Inc, introducing first-class accommodations, exquisite dining options and fun-filled entertainment venues. In late 2009, the Golden Nugget Las Vegas unveiled its newest addition, Rush Tower. This $150-million hotel tower added nearly 500 new guestrooms and suites to the property, brought Las Vegas it’s first Chart House Restaurant and introduced a beautiful new pool, the Hideout, as well as expanded the gaming.

The discount code for the Golden Nugget Hotel & Casino is “GSSMINT”

Rush Tower
Dates: Pricing:
Tuesday, March 19th – Thursday, March 21st $105.00
Friday, March 22nd – Saturday, March 23rd $165.00
Sunday, March 24th $85.00
About the Mint 400:
The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America! It was started in 1967, and is steeped in American lore, as thousands of racers as well as celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20 thousand spectators…The Mint 400 is currently the biggest off-road race in the world! Now owned by The Martelli Brothers, The Mint 400 is part of the Best in The Desert Off-Road Championship.

About Mad Media:
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.

The 2012 General Tire Mint 400 was an epic battle between some of the top off-road racers in the world, spanning twenty-five different classes of vehicles from fourteen different countries. The race was captured in stunning HD resolution by Mad Media, the largest, most experienced film production crew in off-road. The Mint 400 television show features breathtaking cinematography, filmed in some of the most remote and challenging spots on the racecourse, as well as from a TwinStar helicopter, outfit with a custom Cineflex camera system – designed for grabbing steady shots of the 1000+ horsepower trophy trucks as they rocket through the Nevada desert. The bumper-to-bumper race action of the one-hour show is mixed with all of the world famous Mint 400 festivities, shot in Las Vegas…making it the most watched off-road show on TV!
The first airing of the Mint 400 will be Saturday January 5th at 2pm Eastern/11am Pacific.
The second airing of the Mint 400 will be Thursday January 10th at 12pm Eastern/9am Pacific.
The third airing of the Mint 400 will be Saturday January 26th at 11pm Eastern/8pm Pacific.

About the Mint 400:
The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America! It was started in 1967, and is steeped in American lore, as thousands of racers as well as celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20 thousand spectators…The Mint 400 is currently the biggest off-road race in the world! Now owned by The Martelli Brothers, The Mint 400 is part of the Best in The Desert Off-Road Championship.

About Mad Media:
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.

The 2012 General Tire Mint 400 was held March 21st – March 24th, in Las Vegas, Nevada. Over nine-hundred racers, spanning fourteen countries and three-hundred professional off-road race teams, competed in twenty classes of vehicles – and battled 400 miles of grueling Nevada desert! The highly coveted Mint 400 Championship went to Robby Gordon, who piloted his SPEED Energy, Class 1500 racecar to victory – with a margin of three minutes over the second place overall finisher and Class 1400 winner Rob MacCachren. Third place overall went to Adam Householder of Householder Motorsports.
The Mint 400 festivities were held on Fremont Street from Wednesday through Friday night, and included a “Pit Crew Challenge,” official Mint 400 party, the crowning of the new Miss Mint 400, Vanessa Golub-Ferrara, and the famous vehicle parade and tech inspection. Estimates on attendance top sixty-five thousand – including the over fifteen-thousand spectators that watched the race for free, near Jean, Nevada on Saturday, March 24th.
“The Mint 400 is now the biggest off-road race event on the planet!” said Mint 400 CEO Matt Martelli. “Between the largest group of world-class off-road racers ever assembled…all of their crews and families, and the wonderful support of our fans and spectators from all over the United States – we came close to seventy-thousand people throughout the week. It was a fantastic day of racing for teams and fans, and not a single person was injured. That’s amazing!”
*All infos and photos provided by Mad Media.

It is said that one of the most famous races in the world is limited to 33 entries. That of course is the Indy 500. Well, one of the most famous off-road desert races in the world also has a limited entry. That being The Mint 400, “The Great American Off-Road Race” which is limited to just over 300 entries. What these two legendary events share in common is the prestige of just having the opportunity to be included and compete against the best and fastest racers in the world.
The premier 800-plus horsepower Trick Truck field includes the likes of BJ Baldwin, Steve Sourapas, Rob MacCachren, Cameron Steele, Steve Olliges, John Swift, Adam Householder, Tim & Troy Herbst, Jason & Rich Voss, Kevin McGillivray, Chad Ragland, Marc Ewing, Rick Geiser, Rick D Johnson, Jerry Zaiden, Jerry Whelchel, Mark & Gary Weyhrich and so many more.
The fast and nimble Class 1500 unlimited buggy entries include Clyde Stacy, Robby Gordon, Dale Dondel, Chuck Hovey, Adam Pfankuch, Sam Berri, Ray Griffith, Mike Childress, Shelby Reid, Harley Letner, Garrick Freitas, Kory Halopoff, Pat Dean, TJ Flores, Justin Lofton, Todd Tuls and the list goes on.
For 2012, The Mint 400 field is now complete and the racers fortunate enough to be part of it are ready to take on the challenge of a lifetime. It will get started Thursday morning, March 22nd when 35 Trick Trucks and 50 open Class 1500 buggies get set to go head to head at the Times Trials for a shot at the coveted “Team Ford” pole award and the $1000 in bonus cash from Steve Olliges of Team Ford Lincoln that goes along with it. In a new twist this year, the Class 1100 limited displacement buggies will also have a shot at their own Times Trials that will determine their overall starting order along with a $1000 cash award for the fastest qualifier generously sponsored by Banning Motorsports and Drake Supply Company.
Contingency and tech inspection kicks off Friday, March 23rd from 8:30 AM until 7:30 PM on Fremont St. for the Fremont Street Experience. Race fans will have the chance to get up close to the race vehicles and drivers as well as check out all the awesome products on display as they weave their way down the street lined with hundreds of race related manufacturers and vendors. This spectacular event is made possible through the sponsorship of the entire Downtown Las Vegas/Fremont Street Group.
Mad Media and the Martelli brothers are coproducing the Mint 400 along with Best In The Desert. “We’ve expanded the reach of The Mint for 2012 dramatically by increasing the coverage with our TV partner FUEL TV and by partnering with Race-Dezert.com for live tracking and web coverage during the race,” said Joshua Martelli. “We’ve also just pulled the trigger on a new Mint 400 social media package that includes Facebook, Twitter, and YouTube. We will be producing a ton of new video content prior to and during the race – and distributing it through these channels to all of our fans. We’re going to elevate The Mint 400 back to being the most important motorsports event in the world, one year at a time.”
Best In The Desert official sponsors: Ford Motor Company – official truck, General Tire – official tire, Lucas – Official Oil, VP Racing Fuels – official fuel, KC HiLiTES – official light, John Deere – official UTV, American Beta – official motorcycle, Fabtech – Official Suspension, Fall Advertising, Prerunner Maniac, McKenzies, PCI Race Radios, Bullet Liner and Sportsman Cycle Sales.