Thought Center

We have been working with nonprofits in Los Angeles for over a decade — so we’ve definitely learned how best to tie your business in to a charitable organization. For one thing, it’s not about YOU: it’s about those who benefit from your gifts.

Having been on both sides of cause marketing, we understand what the real story is. We’ve been pitching media, creating content and telling these stories through blogs and other mediums with great success for many years.

Here are some tips if you’re planning to partner with a charitable organization:

Ask your staff which causes are important to them. By polling your staff, you will gain great insight into what matters to them, possibly discovering some real philanthropists in your organization. You will want employee buy-in, so their input is vital.

ANEW Founder to Participate in “Sustainability Without Boarders” Panel Discussion

Chicago, IL – [June 11, 2012] Rose Tourje, founder and president of Asset Network for Education Worldwide, Inc. (ANEW), will be representing the 501(c)(3) non-profit organization at this year’s NeoCon World’s Trade Fair. The show runs June 11-13, 2012 at the Merchandise Mart in Chicago and will shine a spotlight on the latest and greatest new products, while Tourje will be standing up for doing what’s right with what’s left®. There will be several opportunities for attendees to connect with Tourje and learn more about the important work ANEW does by transforming surplus into service.

Tourje will lead a panel discussion, “Sustainability Without Borders,” with John Peterson of Public Architecture and Tracy Backus of Teknion.