Support & Drivers

Introduction

Bring your business, organization, or event to life! Learn all the components that make an effective brochure or flyer, and discover how easy it is to create, customize, and print your own using templates from HP.

Why print your own promotional materials?

When you create and print your own flyers and brochures, you can make changes, update content, and bypass expensive print shops.

There are many compelling reasons to create and print your own flyers and brochures for your business, organization, or event:

Conveniently make changes or update content when you need to.

Bypass expensive print shops that often require a minimum print run or charge extra for small print runs or edits.

Reduce waste by printing only what you need, when you need it. And, with HP Officejet Pro e-All-in-Ones, you can store marketing materials on your server and print from your printer’s touchscreen.

And, with many styles and colors to choose from, HP templates make it easy to get the quality results you want, right at home.

Create eye-catching designs

An effective way to clarify your message is through visual aids, like informative illustrations, charts, and graphs.

A cluttered, over-designed layout can lose your audience. Keep it simple and leave some white space, like the flyer above.

When creating your own marketing materials from scratch, remember: simplicity is key! Follow these tips for a winning design:

Plan it out. Sketch the layout ahead of time, keeping in mind that people scan in this order:

Pictures or illustrations

Headlines

Charts or graphs

Captions

Body copy

Add photos, illustrations, and charts. Visuals are the most important piece of your brochure or flyer. They add interest and emotion as well as establish the tone of your piece. Use your own photos or search for royalty-free images online. Charts can easily be created in Excel.

Use full color. Bold colors stand out and grab attention. For cohesive messaging, coordinate the colors of your business or logo with the flyer’s photos, text, and background.

Less is more! Avoid losing key pieces of information in a cluttered, over-designed layout. When designing headings and bullets, limit yourself to one or two fonts—and don’t be afraid to leave white space!

HP has created two different ways to access full-color, customizable, and easy-to-use brochure and flyer templates. Choose from a wide assortment of themes and color schemes and then just plug in your own text, upload your images, and print!

Market Splash by HP offers creative templates for a variety of marketing materials, including appointment cards, brochures, business cards, flyers, logos, and more.

Both Marketsplash and HP Creative studio templates feature coordinated kits to create an entire brand identity for your business, or a simple, single promotional piece.

Tips before you print

A good way to proof your document is to print a draft in black and white and then read the copy out loud. It’s also helpful to have a second set of eyes to review it.

If you created an entire marketing kit or designed a poster, make sure to consider a few things before printing:

Proofread content. Your computer may check spelling and grammar, but there are many mistakes it overlooks, including wrong words that are still spelled correctly (such as “loose” and “lose”).

Check for consistency. If you do something one way in one place, make sure to do it across the board! For example, if you capitalize the first letters in one header, do so in every header. Or, if you add a drop shadow to one image, add them to the others.

Inspect the facts. Be sure to check your content for accuracy. Incomplete or incorrect information will make your organization look unprofessional, or worse, send people to the wrong place.

To get the right ink and paper for your marketing materials, visit the HP printer buying guides and check out the “Ink and Media type” rows for your printer.

Learn more

The templates featured here are just the beginning. For more in-depth marketing tips, check out the HP marketing impressions page, choose your business profile, and discover even more valuable resources for you and your business.