I first heard about it from online discussions. I always asked the name for it, but, the caring people on the boards, refused to give it to me. I have to dig online to find it. That is how I first found out about yui and thenjoy series.

I know the Muv-luv series is well know, and, with other popular series, it can be brought up in other anime. One of these anime is Dōjin Work. The name of the series and logo are shown in different stores and conventions in the anime. It's a great anime. I highly recommend it, but I will warn you each episode is only 15 minutes long. Check it out, if you have the time. If you see anymore references to muv-luv in any media, post it on this thread.