CFI, NWFA, CTEF partner for training

[Kansas City, Mo.] The International Certified Floorcovering Installers Association (CFI) kicked off its 15th annual convention here on July 31. At the conference, CFI executive director Jon Namba, Ceramic Tile Educational Foundation (CTEF) executive director Scott Carothers and Don Conner of the National Wood Flooring Association (NWFA) announced a new partnership in which the three organizations will offer combined training and certifications for installers, sales personnel and estimators.

"This is a first for the flooring industry - to have three separate associations partner together to create certification programs that will enhance the professionalism of the flooring industry," Namba said. The agreement calls for CFI to conduct educational seminars after which participants will be required to pass a written exam and hands-on test when required. At the completion and passing of the test, each attendee will receive certification with the CFI/NWFA or CFI/CTEF designations.

Although the sluggish economy brought fewer attendees to the convention this year, the 174 guests in attendance were eager to network with other installers about business strategies, attend product seminars and installation demonstrations. "What we are finding in these hard times is that our installers are diversifying themselves and marketing in other categories," Namba said.

Eagle Interiors in Phoenix City, Ala., for example, used to focus on new home construction, but the market fluctuations have encouraged the company to do more commercial business. "We try to pass the costs on where we can, but the new home construction business is competitive," said owner Robin Lewis. "In commercial, you can adjust your prices."

Sam Allman, CEO of Allman Consulting and Training, gave the keynote speech about adjusting to changing market environments and how to better connect with customers. He said that disciplined market leaders are strong in building their brand, strive for customer intimacy and become operationally excellent. "The best retailers and installers are those who improve their skills." he said.