Cooper Futures now has the ability to assist your company in building a Contract Sales Force, Training & Recruiting Pharmaceutical and Bio-Tech, Medical, and B2B Sales Reps and Managers for your contract Sales Positions.

The U.S. Bureau of Labor Statistics has already warned us
that we are at the beginning stages of a serious shortage
of skilled workers. Why? Because millions of baby boomers
are going to start retiring beginning in 2008, with a peak
between 2015 and 2025. And, to add insult to injury, there
aren't enough GenX, GenY or Millenia workers to replace them.

Retaining star players in the face of a worker shortage is
going to require a diversified strategy unlike any you've
seen or tried before. How will this transition shift your
business capabilities and what you can do now to prepare for
it? Consider these innovative ideas:

1. Reward and Recognition Programs - While some of these programs
don't have such a hot reputation lately, effectively measuring
performance and sincerely rewarding employees for their efforts
and results provides the tactile feedback that anchors people
to your company. Managers take note - your employees want
to hear positive feedback and praise from you, most importantly,
not just from the president or a program.

2. Community Involvement - Provide flexible work arrangements
so that your employees can take the opportunity to be more
involved in the community. They'll enjoy the time off and
believe it or not, this community-focused activity provides
goodwill, free advertising, and attracts more talented employees
to you.

3. Power Purchasing - Extend your vendor discounts (paper
products, computer equipment, etc.) that you receive for the
company, to your employees. They'll appreciate getting Back-to-School
supplies or a new computer at a reduced price and feel confident
they've made a good purchasing decision.

4. Work/Family Balance - Respect the many dimensions your
employees operate in and assist them where it makes sense.
Develop programs that help employees achieve a good lifestyle
balance - this business sensitivity continues to fuel a positive
attitude.

5. Job Shadowing/Mentoring - Take the time now to call upon
the Boomers to share their talents, knowledge, passion and
wisdom with less experienced workers. The transfer of these
skills will create a powerful business legacy that instills
energy, greater motivation, and spotlights your up and coming
leaders. Delegate key projects that can provide real success
but may also be coupled with some risk. By providing the opportunity
for learning, you also allow them to take responsibility and
ownership. Let them walk on the edge to experience the potential
for failure, but don't let them fail.

Your employees are looking for a healthy, growing business
with a strong foundation, a leadership culture, and the ability
to contribute to the success of the company. Implementing
a strong retention strategy today may have your brightest
and best employees excited when they kick off their day and
feeling as if they've made a difference for the company at
the close of business.