Yrma Rico

Rico is general manager of Univision affiliates in Colorado and a founder of Entravision Communications Corporation. Entravision reaches 80 percent of US Hispanic households and owns 21 Univision affiliates, 58 radio stations, El Diario/La Prensa, New York City's Spanish-language newspaper, and thousands of billboards in Los Angeles and New York.

Rico is general manager of Univision affiliates in Colorado and a founder of Entravision Communications Corporation. Entravision reaches 80 percent of US Hispanic households and owns 21 Univision affiliates, 58 radio stations, El Diario/La Prensa, New York City's Spanish-language newspaper, and thousands of billboards in Los Angeles and New York. See less

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