50 Sadakos invade Shibuya on last day of Golden Week

Japanese horror icon Sadako has once again resorted to unique promotion methods for her upcoming 3D revival movie ‘Sadako 3D‘ by invading Shibuya, Tokyo in multitudes on the last day of Golden Week.

The promo event was dubbed the ‘Daizoushoku Matsuri’ (the ‘Big Multiplication Festival’) and featured a total of 50 Sadakos strolling around Shibuya’s famous pedestrian scramble while mimicking Sadako’s crawling out of the TV monitors. It is Sadako’s trademark scene of crawling out of a water well, although in this upcoming movie, she is also crawling out from a PC monitor, a TV screen on the street and even a smartphone. The bizarre spectacle received mixed reactions, from sobbing girls & screaming female school students to intrigued foreign tourists who couldn’t stop taking pictures.

After roaming through the streets, the Sadakos gathered in front of TOHO Cinemas’ Shibuya entrance, Shibuya Mark City, and the Moyai statue in front of the Shibuya Station. They then continued with the promotions by distributing ‘letters from Sadako’ to passersbys. Those included 12 different messages such as, “I got tired of crawling out of a water well, so I decided to crawl out of a monitor,” “Not looking will get you cursed, however, looking will get you cursed too,” and, “Believe it or not, I have a nice body.”

In addition to the 50 Sadakos, the campaign also features one gigantic Sadako attached onto a big promo truck.

‘Sadako 3D’ stars Ishihara Satomi, Seto Koji, and Yamamoto Yusuke, and will open in cinemas nationwide on May 12th.