50 Beautiful and Effective Package Designs

When choosing one product over another, the design of the packaging probably influences your decision far more than you realize. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.

The packaging should appeal to your target market. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.

Here are 50 beautifully designed packages that you can draw inspiration from.

Which ones are your favorites? How does package design influence your decision on a product? Please share your comments with us!

WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.More articles by WebdesignerDepot Staff

I used to work in packaging design, and its a tough area. I found a lot of clients wanted to stick to something bland and safe so consumers didn’t form too much of an opinion on whether they liked the product based on the packaging.

Mostly these were big supermarket own brands.

So when I see a good packaging design I say kudos to the client for being a bit gutsy.

I work with design… and I really appreciate when I saw this types of thing to improve my sense of creation.

Lô Brazil

http://delicious.com/butterknife Tabiji

Modern and creative but really impractical.

Amy

Unfortunate name choice on the last one. It never crossed ANYBODY’S mind that when stacked together on a shelf it says doo doo? Not very appealing for a food product…

http://badabadabingo.com Susan

That is what hit me too. When I took classes from one of the teachers at ArtCenter, that was the one thing I remembered him saying “it’s important to name a product appropriately” – even when we name something to be sold in another country there is a different meaning.

There is so much to consider when designing – name branding, colors, package shapes, colors, design, stackability, storage costs, then we have to get the consumer awareness, branding, cost factor, competition, is it marketable?, what is going to protect the manufacturer?, how do we go about copyrighting/trademarking/patenting the idea, etc.

Wow. It’s amazing ANYTHING EVER gets done!

:) Overall this entire collection reminds me of all the hard work I put in during my time at school. It is great and wonderful to be a part of this community. Love it all! Including the doo doo doo! :)

I don’t what the “doo” is but their design is cool (I think I won’t drink what is inside too unless you tatse it first :-))

http://photorestorationretouching.com/ photo retouching

A really stunning collection of design!

Cuty girl

Wow~!!

It’s so beautiful~

Tara

Wow
There are so beautiful
Design is very good

http://imokon.com Imokon

These are all gorgeous, very clean, edgy, and smoldering hot. One thing a lot of them have in common is that they say what they do or in some way describe the product in a larger size font than the brand name, good way to catch the eye.

I noticed with a lot of the packaging above there’s a clear colour distinction between products of different flavours and types which goes a long way towards letting the customer know which version of the product they’re getting – especially when it comes to drinks/smoothies.

http://www.dot-design.co.uk Gareth Coxon – Dot Design

Great collection you have put together here, like the ’12 inches’ bottle packaging among others.

http://www.aledesign.it aledesign.it

Fantastic! Some packaging are really nice… I like this way to rapresent the food…My eyes are very happy! ;)

http://www.brooklynartproject.com BrooklynArtProject.com

love these selections :)

Mparachou

Love the designs! So eye catching and refreshing.

http://erixson.nu Sofia

Very inspiring! Thank you :)

http://jenellebautista.com Jenelle

one word: amazing
love the collection, made me realize what i really wanted in my life: to design things :)

A good photography can sell your design just easier that you ever thought.

Wilhem.
Deustchland.
Bayer, Design.

Frankii

Innocent smoothies have really good packaging as well, it’s not particularly interesting but they are always humorous, informing the purchaser that their smoothie does not contain trumpets, chickens or sofas, good to know really.

Dominic Wilson

Agreed!

It’s incredible what a bit of humour can do!

They have a much more playful, down-to-earth feel to their company, rather than a corporate one, which is something I love!

Dominic Wilson

Wow, nice!

These designs are beautiful, so interesting & so inspirational!

They are all oozing with creativity and talent

http://www.freshjen.com Fresh Jen Dizzle

Good Packaging design is essential to adding “magic” to the product itself. People trust a well designed brand…

http://companion.ua helper

cool!

http://www.hostingheap.com Affordable Web Hosting

amazing designs

Rebecca

I’ve just done some research for a product history project and came across the Japanese packaging for Dr.Pepper, it is just crazy. I find Dr.Pepper abhorrent but truth be told I would buy a can solely because of the packaging.

Good Packaging design is essential to adding “magic” to the product itself. People trust a well designed brand…thank you!!!

Tesa

wow… wow…
great hunting of great packages…
WOW!!!

http://beermerchants.wordpress.com Phil

Great! and so many are british products too!

Ana Carla

Adorei este post.. as embalagens são maravilhosas!!!!

Kadri

These absolutely wonderful designs.
I think that it’s very important how the product is packaged because it gets customers reaction and attention. I personally love to try products that have a unique or funky package even if they’re no good. Designs also give a sense of what the product is like and new approaches show how much time and effort was put in the product in order to appeal to people and even please customers.
I hope to see at least some of these designs put to production!

Pts just mostly copy-pasted from trendwatching report.
I mean trendwatching.com

circuitfish

I can’t lie, after a bit I found myself just scrolling past most of them without really looking. The ones that caught my eye were like the frisk bottles that included illustrations. Maybe I’m just weird, but they all blended together and those illustrations are what stood out because there were only 1 or 2 of them there.

http://www.ytdesign.de Agentur Siegen

Super nice examples. I really like it. I’m working on a design right now. You really helped me out here. thx

http://thewebilike.wordpress.com Jorgegorka

A list of beautiful designs that does not include Apple products (anyone deserves been here) is absolutly biased and incomplete.

MuchoMocca

Awesome list! really beautiful – I am working on a few product packaging projects and this really helpful .. THANK U!

http://www.webgraphicdesigner.me Jennifer

While I focus on web design, this article is another reminder why I became a graphic artist. Beautiful.

http://www.itsashirt.com Itsashirt T shirts

Very pretty packages, makes stuff look luxurious

Leah

Really a fun list to look through, I am working on designing my own packaging for apparel right now so this is great food for thought. The one that really stood out to me was the WB&co wheatgrass bottle, because it is a very concrete way to get the customer to reconsider what is in the bottle( usually comes in a small paper cup at the Jamba juice counter ) in the same light as fine liquors, read: luxury. I thought that was especially smart.

I also love the comment about “people trust great design”, agreed!

http://www.beeleng.com beeleng

Excellent collection!!! Thanks for sharing :-)

http://www.clippingimages.com tanjila jesmeen

really cool .. love to watch them :-)

http://tudormunteanu.com Tudor

Haha, that’s what I needed to refresh my eyes.

http://yahoo.com Nation

Guys, I luv this.I feel insipired as a young and upcoming designer.thanx

i would really appreciate a proportions in design post, something about the use of divine proportion and perhaps sacred geometry in design??

http://www.q2interactive.com Q2 Interactive

Great Showcase. Thank you for sharing.
I really believe the Absolut packaging stands out even in the mist of all the other beverages displayed on store shelves.

joe

These are all real nice. BUT, how many actually make it to the shelf? It’s one thing to design package that will never be used, another to have your great, kick-ass designs like many of the ones in this post make it through the client approval process. No many I assure you.

waitrose jar packaging design: love the play of type in this series
25 cream carton packaging: graphic design with flare
think fish packaging series: playful designs, makes me happy looking at it
equal exchange packaging series: always amazed at the choice of colours
hersheys chocolate packaging: have never seen these before, so classy
doo carton packaging: thirst is quenched just looking at this

Lynn Ho, Graphic Designer

http://oki.maulana08.student.ipb.ac.id oky

it’s so beautiful….
and very cool…

david

i culdn’t have seen a better collection of packages. I love them

http://www.myweirdtaste.wordpress.com Isabela

it’s amazing how far goes a creativity mind!
I’ve really liked to see all these interesting packages.

Creative works all. Perfect look and creative art.. What I can say anything.. Thanks

http://www.mammut-medien.de Mammut Medien#

Some wonderful design ideas. I would love to see some in my supermarket :-)
Thanks for this nice post.

http://www.mavermedia.com/blog Brad Maver

Thats awesome! There are some really creative ideas there. Thanks for sharing!

http://www.design83.com jahoo

Great colection!! Thanks.

http://www.rawww.com Lewis Holloway

Beautifully considered packaging… highlighting that less is always more!

http://www.perfilgeek.com Edwin Sandoval

This is a good post.

The creativity supporting the marketing efforts, the theric behind of the actions !

http://www.whooper.de/ Whooper

A younger design, that most packages are at the moment. I guess this will be the standard design in about 5-10 years, when the target groups of food-items changed a bit and the company executives and design agency lead designer are different then the people we used to have.

http://www.neubauer-daniel.de Daniel

I can only say Lewis is right, these are some beautiful packaging designs and like in most situations in life it is true – less is always more. Thanks for the nice list. Great job.

http://www.savoiroserinsister.com Damien

Sure i LOVE them. :)

http://www.benstokesmarketing.co.uk Web design Shrewsbury

Nice examples of some funky packaging . . . Good stuff guys :)

http://www.traverten.net traverten

Awesome designs, and thank you very much for collecting great resources!