That never seemed to be a priority with any other of their launches though...

With the massive amount of people who are pre-ordering their watch online, my guess is Apple saw a tsunami of people coming in for service on just THOSE units...and that bringing in customers to the stores to actually BUY the watches is probably something they want some buffer time on, allowing the online order people to get their one on one time in the stores before the people who come in to purchase the watch get that chance (and probably so they can maintain the level of service most people are used to from Apple).

It's one of the selling points of Apple products...having the stuff you buy backed by stellar customer service...so I imagine they are probably terrified of the idea of the massive pre-order customers combing with what would probably be an even larger "walk in" frequency (even if a lot of them didn't buy one)...so they avoided this by pushing it out a couple of months.

That never seemed to be a priority with any other of their launches though...

Your right but they were also able to build 10 million iPhones for a launch too and I'm sure production for watches right now is at a much lower rate. If they don't take care of watch orders first, people won't get them until August.

Wife had an interesting, albeit a very logical theory on why they might be doing this with the watch...something that really never occurred to me.

What is the best way to make the watch still feel like a "new" product when the next generation of iPhones come out late summer/early fall? Stagger the releases out and make the in store availability later into the season...this gets some hype on the street for a new product that hasn't been offered by Apple before, but also staggers the watch out over a longer term, so when the new phones come out, the mental idea that the watch is still a "new" product may be present.

I mean obviously just a theory, but after thinking about it...seemed like a pretty good one!

Wife had an interesting, albeit a very logical theory on why they might be doing this with the watch...something that really never occurred to me.

What is the best way to make the watch still feel like a "new" product when the next generation of iPhones come out late summer/early fall? Stagger the releases out and make the in store availability later into the season...this gets some hype on the street for a new product that hasn't been offered by Apple before, but also staggers the watch out over a longer term, so when the new phones come out, the mental idea that the watch is still a "new" product may be present.

I mean obviously just a theory, but after thinking about it...seemed like a pretty good one!

Unless they are going to bundle the two together, I see what she is saying, but most people don't go in and buy multiple products at the same time. I think a more spread out release would actually be better in this case, especially with people getting their tax returns shortly and would have potentially used them on that. But having a $349 and $700+ items right around the same time aren't really going to sell a ton together, being sold individually.

Unless they are going to bundle the two together, I see what she is saying, but most people don't go in and buy multiple products at the same time. I think a more spread out release would actually be better in this case, especially with people getting their tax returns shortly and would have potentially used them on that. But having a $349 and $700+ items right around the same time aren't really going to sell a ton together, being sold individually.

I'm not sure I agree with that. I have no firm numbers to give you, but I see people buying multiple items every time I go into the Apple store...and with the iPhone release, what a great marketing program to unveil than making the two items feel "new" and "inseparable".

I mean you could technically leave the Apple store with a new iPhone AND a "new" Apple Watch for $500-$600. I would imagine that could be quite inviting to a lot of people.

I'm not sure I agree with that. I have no firm numbers to give you, but I see people buying multiple items every time I go into the Apple store...and with the iPhone release, what a great marketing program to unveil than making the two items feel "new" and "inseparable".

I mean you could technically leave the Apple store with a new iPhone AND a "new" Apple Watch for $500-$600. I would imagine that could be quite inviting to a lot of people.

Not only that, the the phone gets subsidized usually, and people don't necessarily pay full price for the phone, making their initial out-of-pocket a lot less.

So nobody really believes the email from Angela Ahrendts saying they were going to online order and sales associates should help customers get used to the change.

Not even a little...lol. Part of the hype that surrounds Apple products is the big build up to release day and the lines/excitement that come with it. Why would Apple eliminate free marketing like that? Makes zero sense.