Sunset Park Avenues Elementary School

With nearly 2,000 public schools in New York City, standing out from the crowd is no small feat. But when we met with Jill Rogness, the principal of a new public school opening in Brooklyn, we knew she was onto something special.

Shining light on Sunset Park

Jill was set to unveil a school that took a unique and progressive approach to education – something the community had never seen. She named it Sunset Park Avenues Elementary, and was searching for a logo that captured the school’s energy.

After a series of conversations with Jill, we kicked off the design phase. We dreamed up several ways to build the brand – playing with different colors, shapes, and graphics – but Jill was most drawn to an abstract mark with a literal twist. This logo combined a sunset, a park, and avenues into a logo that represented power, potential and progress.

With the logo set, we worked with Jill and her team to create other branded materials. Brochures, letterhead and business cards helped Jill introduce her school to the community and incite excitement around its upcoming launch.

Our relationship with the Department of Education (DOE) has given us the chance to brand several new Brooklyn-based schools. These experiences are always meaningful, and Sunset Park Avenues Elementary was no exception.

Shining light on Sunset Park

Jill was set to unveil a school that took a unique and progressive approach to education – something the community had never seen. She named it Sunset Park Avenues Elementary, and was searching for a logo that captured the school’s energy.

After a series of conversations with Jill, we kicked off the design phase. We dreamed up several ways to build the brand – playing with different colors, shapes, and graphics – but Jill was most drawn to an abstract mark with a literal twist. This logo combined a sunset, a park, and avenues into a logo that represented power, potential and progress.

With the logo set, we worked with Jill and her team to create other branded materials. Brochures, letterhead and business cards helped Jill introduce her school to the community and incite excitement around its upcoming launch.

Our relationship with the Department of Education (DOE) has given us the chance to brand several new Brooklyn-based schools. These experiences are always meaningful, and Sunset Park Avenues Elementary was no exception.