- My goal as you're watching this is to help you…understand the importance of referrals and networking…as an external recruiter.…Referred business is by far the best business…because there's that inferred level of trust,…but you have to know, what type of referral program…and process to basically implement.…When do you ask for referrals?…How do you track them?…More importantly, how do you express gratitude?…Because if somebody is giving you referrals…and you're not saying thank you,…the referrals are going to come to a screeching halt.…

What you have to ensure people upfront…is that they are not referring their competition.…If I came to you for a job, and you asked me…for referrals, I'm thinking, you know what?…Find me a job first and then I might send you referrals,…so you have to basically assure me that you're…not going to send my referrals on the exact same job.…You also want to send out something…that promotes lateral marketing.…All lateral marketing is to send out something…that a person's going to be compelled…

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Released

7/25/2016

If you are entering the recruiting profession, you can work for a company (as an internal recruiter) or for a staffing and recruiting firm (as an external recruiter). External recruiters are in a unique position to help talent acquisition professionals and hiring authorities attract and hire the best talent. In this course, veteran external recruiter and trainer Barbara Bruno focuses on strategies for becoming a great external recruiter.

As a recruiter, having a great relationship with your clients is critical for your financial success. Barbara explains how to build a profitable client base, differentiate yourself from your competition, and how to effectively market candidates to your clients.

To be successful with any client, you also need to build your talent network—and know where to find talent, how to screen and interview candidates, and how to overcome objections from candidates or clients. Lastly, Barbara outlines best practices for a lifetime of success in recruiting.