Tourism sector is urged to adapt to attract visitors

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AN INTERNATIONALLY-renowned tourism policy expert has warned Portsmouth attractions that they must adapt to continue tourism growth.

Ken Robinson, chairman of the partnership organisation Tourism South East spoke at the Hampshire Chamber of Commerce dinner held in one of Hampshire’s most successful visitor attractions, the Mary Rose Museum.

At the event, Mr Robinson highlighted that the internet was increasingly revolutionising consumer habits and business practices which must be put to use by the holiday and leisure sectors.

Pointing to the ways people research and choose our holidays, he said travel agencies, printed brochures and star ratings were rapidly giving way to online booking, consumer reviews and other user-generated information.

He added that the tourism sector’s importance to Hampshire’s economic growth saying museums, attractions, hotels and other providers should work together to champion their areas.

‘That doesn’t always come naturally as many will see themselves as being mutually competitive but I believe it is absolutely essential,’ he said.

Hampshire Chamber chief executive Stewart Dunn said: ‘Ken gave us a fascinating talk, making the point well that tourism locally, nationally and internationally is a vital part of the economy.’