Wednesday, May 4, 2016

New Jersey Woman Honors Sister’s Memory With White Castle Urn

Stacey Parrinello, a woman from Manalapan, New Jersey, is paying tribute to her late sister Mel Burrows’ memory with a custom- made White Castle cremation urn, designed by Minnesota-based Foreverence, a company dedicated to celebrating the lives of loved ones with individually designed, 3-D printed, urns. Each as unique as the lives they represent.

Mel was diagnosed with terminal brain cancer in 2015, and as a special treat after her treatments, she and Stacey would sneak out of the hospital and pay a visit to their local Castle. “Let’s treat ourselves,” became the catch phrase of the sisters’ special trips and is prominently featured on the urn.

“It might seem a bit silly to some people, but White Castle provided a sense of normalcy during Mel’s treatments. And that was a true gift, because those days were difficult for all of us,” said Parrinello. “The time we spent together at White Castle is something I’ll always cherish and look back on fondly, because I loved that Mel was able to find such joy in one of life’s simple pleasures. The White Castle urn is a way I can honor her and cherish some of the last memories we shared together.”

To honor Mel’s memory and legacy, White Castle is inducting both Burrows and Parrinello into the 2016 Cravers Hall of Fame class. Bonded by unique and compelling commitments to the Crave, the Cravers Hall of Fame encourages White Castle’s most avid fans to submit original stories about their relationship with White Castle, and why White Castle is meaningful to them.

“We are humbled by Mel’s story, and truly honored that our small, two-by-two hamburgers were able to impact her life in such a positive way,” said Jamie Richardson, vice president of White Castle. “As a special gift from our family to hers, we are donating $10,000 to the American Cancer Society in her name. White Castle brought joy to Mel during some difficult times, and our mission is to share her story and give back to others on her behalf.”

Stacey will be invited to the 2016 Cravers Hall of Fame induction ceremony in October at the White Castle headquarters inColumbus, Ohio. The deadline for entering the 2016 contest is June 30, 2016. The judges set criteria to evaluate each story based on the following: brand loyalty, creative presentation, originality and magnitude of the Crave. Previous winning entries have included tattoos, epic road trips, moving family traditions that have spanned generations, tributes to fallen friends, two movie stars, the former Speaker of the U.S. House of Representatives and one rock legend.

Entries are submitted online at whitecastle.com/CHOF, where rules and regulations also are posted.

“Our mission is to honor and celebrate the lives of family members and friends in a unique and personalized way. We were touched by Mel’s story, and were more than happy to create a custom-made White Castle urn to memorialize the fond memories she had with her sister,” said Pete Saari, founder and CEO of Foreverence.

For those interested in learning more about the White Castle urns, a link is now available on White Castle’s online store.