About the Survey

Research Methodology

The NCPG commissioned Ipsos to conduct a U.S. national consumer study to examine the prevalence rates of various forms of gambling. The following points outline the research approach and methods used:

An online survey was used to poll consumers throughout the continental United States, Alaska, and Hawaii. Online consumer response panels were the main source of samples used in the collection of surveys. This included panel sources from Ipsos and various other market research industry panel sources.

All surveys were collected from November 8 – 29, 2018.

Ipsos assisted the NCPG with the design of the survey instrument, and conducted all fieldwork management, including sample sourcing, collection, and hosting of the survey online.

Don Feeney, Gambling Policy Consultant for National Council on Problem Gambling and President of Northstar Problem Gambling Alliance, assisted with the data analysis and reporting of findings.

The survey was offered in English and Spanish.

The survey was designed to allow for easy completion on any device type (e.g. computers, smartphone, and tablet).

U.S. National Sample

A national sample of 3,000 adults was collected, and was representative of the U.S. population fallout based on state population distribution as follows:

All Respondents

3000

NORTHEAST

East South Central

New England

Kentucky

41

Maine

13

Tennessee

62

New Hampshire

13

Alabama

45

Vermont

6

Mississippi

27

Massachusetts

64

West South Central

Rhode Island

10

Arkansas

27

Connecticut

34

Louisiana

43

Middle Atlantic

Oklahoma

35

New York

187

Texas

248

New Jersey

84

WEST

Pennsylvania

120

Mountain

MIDWEST

Montana

10

East North Central

Idaho

15

Ohio

108

Wyoming

5

Indiana

61

Colorado

52

Illinois

119

New Mexico

19

Michigan

93

Arizona

64

Wisconsin

54

Utah

26

West North Central

Nevada

28

Minnesota

51

Pacific

Iowa

29

Alaska

7

Missouri

56

Washington

69

North Dakota

7

Oregon

39

South Dakota

8

California

364

Nebraska

17

Hawaii

14

Kansas

26

SOUTH

South Atlantic

Delaware

9

Maryland

56

District of Columbia

7

Virginia

78

West Virginia

17

North Carolina

94

South Carolina

46

Georgia

94

Florida

199

Quotas were established during fielding to ensure the 3,000
sample was also representative of key U.S. demographics such as gender, age
ranges, and Hispanic/non-Hispanic proportions. The data was further weighted
post-fieldwork to ensure a proper distribution based on educational
attainment. All demographic figures were matched to figures from the U.S.
Census Bureau.

State Samples

In addition to the 3,000 surveys nationally, individual state samples were ‘boosted’ to allow for state-by-state data comparisons.

Each state’s sample was boosted to an upper-end sample of 500 adults per state. Some states achieved fewer surveys due to smaller population and less availability of consumer panel sources. The final state-level samples, when adding the main national sample plus state boosts was as follows:

NORTHEAST

East South Central

New England

Kentucky

500

Maine

500

Tennessee

501

New Hampshire

501

Alabama

500

Vermont

401

Mississippi

500

Massachusetts

500

West South Central

Rhode Island

500

Arkansas

500

Connecticut

500

Louisiana

500

Middle Atlantic

Oklahoma

501

New York

500

Texas

501

New Jersey

500

WEST

Pennsylvania

500

Mountain

MIDWEST

Montana

500

East North Central

Idaho

500

Ohio

501

Wyoming

402

Indiana

500

Colorado

500

Illinois

500

New Mexico

500

Michigan

500

Arizona

500

Wisconsin

501

Utah

500

West North Central

Nevada

500

Minnesota

501

Pacific

Iowa

500

Alaska

379

Missouri

501

Washington

500

North Dakota

494

Oregon

500

South Dakota

490

California

501

Nebraska

500

Hawaii

500

Kansas

500

SOUTH

South Atlantic

Delaware

500

Maryland

502

District of Columbia

405

Virginia

501

West Virginia

500

North Carolina

500

South Carolina

500

Georgia

501

Florida

500

Sports Bettors

As a sub-set of both the main national sample, and each state sample, sports bettors were identified through a series of questions to assess which activities consumers have been involved with. This number constituted the “incidence” of sports betting within the general adult population.

The number of sports bettors within each state was also ‘boosted’ in order to allow for state-by-state data comparisons. The total number of sports bettors collected in each state was as follows:

NORTHEAST

East South Central

New England

Kentucky

199

Maine

146

Tennessee

202

New Hampshire

158

Alabama

200

Vermont

113

Mississippi

230

Massachusetts

198

West South Central

Rhode Island

171

Arkansas

204

Connecticut

200

Louisiana

247

Middle Atlantic

Oklahoma

233

New York

210

Texas

211

New Jersey

205

WEST

Pennsylvania

207

Mountain

MIDWEST

Montana

124

East North Central

Idaho

144

Ohio

220

Wyoming

101

Indiana

201

Colorado

203

Illinois

207

New Mexico

158

Michigan

203

Arizona

201

Wisconsin

202

Utah

174

West North Central

Nevada

234

Minnesota

202

Pacific

Iowa

209

Alaska

91

Missouri

201

Washington

199

North Dakota

134

Oregon

215

South Dakota

124

California

211

Nebraska

161

Hawaii

149

Kansas

214

SOUTH

South Atlantic

Delaware

161

Maryland

202

District of Columbia

146

Virginia

201

West Virginia

210

North Carolina

201

South Carolina

201

Georgia

200

Florida

193

The precision of Ipsos online polls and surveys is measured using a credibility interval. In this case, the 3,000 U.S. nation sample has a credibility interval of plus or minus 2.0 percentage points for all respondents. The credibility interval will be wider among subsets of the sample population, as follows:

Sample of 1,000; credibility interval is +/- 3.5%

Sample of 500; credibility interval is +/- 5.0%

Sample of 200; credibility interval is +/- 7.9%

All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

Survey Sponsored by GVC Holdings

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