New York Markets After Hours

Wendy's August same-store sales up 4.7%

WilliamSpain

CHICAGO (MarketWatch) -- With growth driven by new products, Wendy's International Inc. said late Tuesday that preliminary same-store sales for August jumped nearly 5% to their highest rate in more than two years.

Wendy's
WEN, +2.48%
said that same-store sales at its domestic company-owned stores were up 4.7% from the same month in 2005, building on a July increase of 3.6%. The fast-food chain noted in the sales report that "the strong August sales performance came in spite of the negative impact of inclement weather from Tropical Storm Ernesto, which is primarily affecting regions where Wendy's operates a substantial number of company stores on the East Coast."

The company credited new products and marketing for the improvements. Wendy's noted that among the offerings rolled out this year are deli sandwiches, a 99-cent crispy chicken sandwich and the addition of a third combo option to the menu. It also has launched "Kids' Meal Choices" featuring relatively nutritious turkey and cheese as well as ham and cheese sandwiches.

In addition, Wendy's is offering hamburgers designed exclusively for certain regions, such as the "Carolina Classic" and the "Brutus Buckeye Burger."

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