HTML

It’s been said that front end development is the intersection of design, user interaction, programming, behavioural analysis and optimising site performance.

The output usually takes the form of an HTML template, which pulls together page elements from multiple sources across various systems and renders them as the designer intended; all within a split second.

What is an HTML template?

HTML is a coding standard that builds on XML to ensure consistent, clean, properly structured code. Guidelines have been laid down by the World Wide Web consortium (W3C), which when applied by the Digital Garden front-end development team, enables the layout and presentation of HTML pages to be ‘read’ on as many different platforms as possible.

This is crucial when you consider all the different types of browsers and versions, the multitude of operating systems and devices that your web site can be viewed on.

And when many pages within a single web site follow the same layout, a master template is created using HTML. It contains the structure for all common elements; such as header, navigation, and footer, plus CSS instructions for styling pages (as well as the styles for anything specific to the template).

The same ‘reusable concept’ employed for front end development also occurs for any JavaScript functionality shared across page templates, such as an accordion navigation or image carousel.

Accessibility and quality assurance

Digital Garden’s work is continually tested throughout the web design and front end development process. We strictly adhere to W3C guidelines and therefore develop HTML and CSS code with a strong focus on accessibility, usability, and optimised for search engine ranking.

In practice this means an increased audience, improved search status, ease of maintenance, increased brand values and no fear of litigation.