Google now renders a web page when crawling a website – just like how users would see the page on browser.

Javascript should be used in moderation.

Fun story – Facebook used up Google storage capacity when the two tech giants team up to test out hreflang implementation.

Use “hreflang” to gain more localised traffic, but prepare to lose traffic if you take it off.

Businesses are encouraged to control their online presence by claiming their knowledge panel and creating content on Google Posts and Cameos.

Use schema markup to help Google understand your website better – including the new FAQ and How-to markup.

You can now markup your videos with spreadsheets.

Make use of Tenor.com, one of Google’s latest acquisitions, to improve your brand visibility.

Q&A (in private and during panel discussion)

How users interact with content affects how Google understand intent (in real time); how Google understand intent affect how they serve their results in real time.

First meaningful content paint is what matters the most to Google in measuring speed.

When a website roll back to single-language from a multilingual setup, it will retain its (bigger) crawl budget for short term, which allow new pages get discovered quicker. This elevated crawl budget would be reduced and normalised based on the website size eventually.

Personal Thoughts

Met my school mates – Sebastian and Chik, during the event.

In overall I think it’s a well-organised event.

Plenty to networking opportunities with other digital marketers and developers.

Plenty of good food – breakfast, lunch, and two tea breaks, to whack throughout the session.

Plenty of clear guidance and tips for newbies and local businesses.

A few attendants I met mentioned their disappointment with the depth of the topics. In overall they thought what covered on stage were too basic and lack of insights.

(Biasa-lah.. Of course the Googlers are not here to teach us how to SEO and manipulate their system.)

More

True or false: There is an optimal keyword density that can help rank better for the desired keywordAnswer: False, because Google is a lot smarter today. So don’t stress if you don’t a green light in @yoast for keyword keyword density #wmcklpic.twitter.com/19am2n3Dsn