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Economic Marketing and INFORMATION
FOR INDIANA
FARMERS
Wlk Marketing Costs Can Be Reduced
by
CHARLES E. FRENCH, Agricultural Economics
With proper changes in equipment and work methods, one man can often do the work of four.
IT HAS often been pointed out that marketing costs
are high. They are high for two basic reasons. First,
marketing is a big job. Second, it is not always done
in the most efficient way- The first of these reasons
be covered briefly; the other will be discussed
more completely.
Marketing Is a Big Job
America is a growing country. With growth comes
change. One basic economic change in a growing
country is lncreased emphasis on industry and serv-
ice. Ariculture becomes a smaller part of the total.
butfC * at'°n c'eve'0Ps- Large creameries churn the
sla 6k mer'y churned by farm women; packers
u9hter the hogs formerly slaughtered by farmers;
toy manufacturers make the carts formerly made by
farm boys.
With progress new wants arise. The farmer today
does not hesitate to ask for dried whole milk, riboflavin, soybean oil meal or vitamin B. The wife may
ask for frozen orange juice, prepackaged food, sliced
bread or a package of tea bags. The children take
for granted nylon, DDT, dry ice or a hot school lunch.
More and more services leave the farm and new
ones are created. Most of these services are expensive. They require a lot of labor and labor costs are
high. Most of these services fall under the heading
of "marketing." When a big job is to be done, the
cost is usually high. Is it surprising that so much is
paid for marketing?
Lafayette,
Indiana
July 27, 1951
Prepared by members of the Agricultural Staff of Purdue University

Economic Marketing and INFORMATION
FOR INDIANA
FARMERS
Wlk Marketing Costs Can Be Reduced
by
CHARLES E. FRENCH, Agricultural Economics
With proper changes in equipment and work methods, one man can often do the work of four.
IT HAS often been pointed out that marketing costs
are high. They are high for two basic reasons. First,
marketing is a big job. Second, it is not always done
in the most efficient way- The first of these reasons
be covered briefly; the other will be discussed
more completely.
Marketing Is a Big Job
America is a growing country. With growth comes
change. One basic economic change in a growing
country is lncreased emphasis on industry and serv-
ice. Ariculture becomes a smaller part of the total.
butfC * at'°n c'eve'0Ps- Large creameries churn the
sla 6k mer'y churned by farm women; packers
u9hter the hogs formerly slaughtered by farmers;
toy manufacturers make the carts formerly made by
farm boys.
With progress new wants arise. The farmer today
does not hesitate to ask for dried whole milk, riboflavin, soybean oil meal or vitamin B. The wife may
ask for frozen orange juice, prepackaged food, sliced
bread or a package of tea bags. The children take
for granted nylon, DDT, dry ice or a hot school lunch.
More and more services leave the farm and new
ones are created. Most of these services are expensive. They require a lot of labor and labor costs are
high. Most of these services fall under the heading
of "marketing." When a big job is to be done, the
cost is usually high. Is it surprising that so much is
paid for marketing?
Lafayette,
Indiana
July 27, 1951
Prepared by members of the Agricultural Staff of Purdue University