Veronica B. Manlow

Veronica Manlow wrote Designing Clothes in 2007 (paperback, 2009) in which she explored the creative process of fashion design as it unfolds in corporate fashion brands such as Tommy Hilfiger and Ralph Lauren. She co-edited a book entitled Global Fashion Brands: Style, Luxury, History (2014) and is co-editing another book The Fashion Business soon to be published. She is associate editor of Fashion, Style and Popular Culture and is editing a special issue on luxury fashion production. She is one of the organizers, since 2016, of the In Pursuit of Luxury Conference. Last year's conference presented industry and academic views centered around the subject of luxury craftsmanship and production methods. Next year's conference, sponsored by the University of Hertfordshire and the Yale School of Management, will be focused on sustainable practices. The design, production and marketing of mass-marketed and luxury products is of interest to Veronica Manlow.

Education:

Ph.D., CUNY Graduate Center - 2004 (Sociology)

Areas of Expertise:

Manlow's research explores social representations created by luxury and mass marketed brands through incorporation of cultural signifiers. She's beginning ethnographic research in small luxury firms and will interview workers in London and France in large conglomerates about the work they do, giving a voice to those whose work is largely hidden and when exposed often presented in an unrealistic even mythological manner in order to persuade consumers that exorbitant prices are justified.

Manlow, Veronica and Karinna Nobbs. "Form and Function of Luxury Flagships: An International Exploratory Study of the Meaning of the Flagship Store for Managers and Customers." Journal of Fashion Marketing and Management 17.1: 49-64. (Books and Publications: Peer Reviewed Article) 2013

"Siblings in Stepfamilies." Woman Around Town. http://womanaroundtown.com?s=veronica+manlow+stepfamilies. May 16. (Books and Publications: Other Article) 2010

Manlow, Veronica, Hershey Friedman and Linda Friedman. "Inventing the Future: Using Social Media to Transform a University From a Teaching Organization to a Learning Organization." Journal of Interactive Learning Research 19.1: 103-20. (Books and Publications: Peer Reviewed Article) 2010

Awards, Honors and Fellowships

PSC-CUNY Research Award, for "Customer Service in Luxury Retail Stores." $2,300; July 2009-June 2010. (Grants and Fellowships) 2010

PSC-CUNY Research Award, for "Fashion and Luxury in Hypermodern Society." $2,800; July 2008-June 2009. (Grants and Fellowships) 2009

New Faculty Fund Grant. $400. (Grants and Fellowships) 2008

PSC-CUNY Research Grant, for "The New Age of Global Luxury Retail." $2,300; July 2007-June 2008. (Grants and Fellowships) 2008

Research Activities

Currently involved in research on marketing in the luxury fashion industry. Conducting research on customer service satisfaction in luxury stores in conjuction with the Luxury Institute, an independent luxury marketing research firm, and with the assistance of Brooklyn College students studying fashion marketing and research methods in the Department of Economics. 2010

"Fashion Thinking and the Role of Identity, Culture and Politics: Turkish, American and International University Students' Attitudes Toward Popular American Brands." Fashion Thinking Conference. Kolding, Denmark, Oct. 30-Nov. 1. (Conferences, Seminars and Symposiums: Conference Presentation) 2014

"F=f(C, Rs). Fashion as a Function of Communication and Social Representations, Applied to Branding. Fashion, Style, Appearance, Consumption and Design." National Popular Culture and American Culture Conference. Washington, D.C. (Conferences, Seminars and Symposiums: Conference Presentation) 2013

"Obama's Promises to the Middle Class. Obama Redux: What Can We Expect in the Second Term?" Len Fox, moderator. Seventeenth Annual Faculty Day Conference. Brooklyn College. May 22. (Conferences, Seminars and Symposiums: Conference Presentation) 2013

"Retail: Focus on Luxury Industry. Part 1: Form and Function of Luxury Flagships: A Manager and Consumer Perspective. Part 2. New Directions in Luxury Retailing: Third Space." Invited by Dean Hopkins to give lecture on business models in New York to 24 visiting M.B.A. students from the Gordon Institute of Business Science, University of Pretoria, South Africa. Brooklyn College, Sept. 21. (Conferences, Seminars and Symposiums: Invited Talk) 2013

Nobbs, Karinna and Veronica Manlow. "An Exploration of the Form and Function of 'Third Space' Within Luxury Flagship Stores." 1st International Colloquium on Global Design and Marketing. Lincoln Business School, University of Lincoln, United Kingdom. Presented by Karinna Nobbs. (Conferences, Seminars and Symposiums: Conference Presentation) 2012

"Constructing a Mythologized Feminine Identity in American Fashion: A Comparison of Strategies in Four Firms." Eastern Sociological Society. Boston, March 20. (Conferences, Seminars and Symposiums: Contributed Talk) 2010

"Experiential Luxury Shopping at Louis Vuitton in Paris: Discerning Consumer Perceptions at the Point of Purchase." In Pursuit of Luxury Conference. Royal Institute of British Architects and University of Hertfordshire. London. June. (Conferences, Seminars and Symposiums: Conference Presentation) 2010

"Representation of Women in American Fashion" public talk, sponsored by the Women's Studies Department, Shawnee State University. Portsmouth, Ohio. (Conferences, Seminars and Symposiums: Invited Talk) 2010

"Management Practices in a Successful Family-run Diner." Eastern Academy of Management, North American Case Research Association. (Conferences, Seminars and Symposiums: Conference Presentation) 2007

"Organizational Culture in the Fashion Industry: Cohesion, Coercion, Resistance." Columbia University Seminar on Content and Methods in the Social Sciences. (Conferences, Seminars and Symposiums: Invited Talk) 2007