Press Release

Amazon.co.jp customers can keep all their photos safe in the cloud
and access them anytime from any Kindle Fire, Android phone or tablet,
or with any web browser using Amazon Cloud Drive

Customers will be able to use Kindle Fire and Kindle Fire HD to
access and browse all of their favorite photos in stunning
high-resolution

All customers get 5GB of free storage

SEATTLE--(BUSINESS WIRE)--Nov. 15, 2012--
(NASDAQ:AMZN) – Amazon.com, Inc. today announced the launch of Amazon
Cloud Drive in Japan. Customers in Japan can now easily upload and
securely store all of their digital files in the Amazon Cloud, and
access them using the Cloud Drive PC, Mac and Android Apps, or from any
web browser – and soon, from Kindle Fire and Kindle Fire HD. All
customers get 5 GB of free storage with additional plans starting at
¥800 a year. For more information visit www.amazon.co.jp/clouddrive.

Kindle Fire and Kindle Fire HD will begin shipping to customers in Japan
on December 19. The new family of Kindle Fire devices, combined with
Cloud Drive, enables customers to easily and safely store and enjoy
their photos in stunning high-resolution anywhere they are, plus arrange
personal photos beautifully, with a mosaic view. Customers can also use
their Kindle Fire to view their favorite photos on their TV using HDMI
out, which enables them to connect an HDMI cable from their Kindle Fire
to any device that has an HDMI port. Kindle Fire owners can also quickly
and easily import their Facebook photos to Cloud Drive.

“Cloud Drive offers a simple, secure and convenient option for managing
important digital content like photos, videos and documents,” said
Russell Dicker, director of Cloud Drive for Amazon. “With Cloud Drive,
you don’t have to worry about hard drive crashes or not being able to
access files that are stored on physical devices. All of your content is
stored safely on Amazon’s servers and is accessible from any PC, Mac or
Android device – and coming soon in Japan, Kindle Fire.”

Earlier this month, Amazon announced the Cloud Drive Photos App for
Android, enabling Cloud Drive customers to upload, store, access and
enjoy their photo libraries using their Android phones and tablets. In
addition, Cloud Drive customers using Macs can easily upload their
iPhoto albums to Cloud Drive in as little as two clicks using the Cloud
Drive Desktop App. Users can select the events they want to upload and
the Cloud Drive Desktop App seamlessly uploads photos so they can be
enjoyed instantly on Kindle Fire or from any web browser.

Amazon.co.jp Cloud Drive Overview:

Cloud Drive

Cost

-5 GB: Free

-Additional storage plans starting at ¥800 a year for 20 GB

Storage

-Videos

-Photos

-Documents

Format

-Video: Any type of file

-Pictures: Any type of file

-Documents: Any type of file

Compatible Devices

-Kindle Fire

-Macs

-PCs

-Android phones and tablets

Basic Features

-Upload

-Download

-Move

-Copy

-Delete

-Rename

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.