Tops of 2011: Digital

This is one of the best part of the new year. As 2011 comes to a close, I love to review the top online destinations, social media sites, and smartphone devices. According to Nielsen’s report , Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS.

Top 10 U.S. Web Brands in 2011

Rank

Web Brand

Avg # of Unique Visitors (000)
per month

1

Google

153,441

2

Facebook

137,644

3

Yahoo!

130,121

4

MSN/WindowsLive/Bing

115,890

5

YouTube

106,692

6

Microsoft

83,691

7

AOL Media Network

74,633

8

Wikipedia

62,097

9

Apple

61,608

10

Ask Search Network

60,552

Source: Nielsen

Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.

Read as: During 2011, 153.4 million U.S. people, on average, visited Google sites from home and work computers

Top 10 U.S. Social Networks & Blogs

Rank

Web Brand

Avg # of Unique Visitors (000)
per month

1

Facebook

137,644

2

Blogger

45,712

3

Twitter.com

23,574

4

WordPress.com

20,357

5

Myspace.com

17,935

6

LinkedIn

17,020

7

Tumblr

10,879

8

Google+

8,207

9

Yahoo! Pulse

8,063

10

Six Apart TypePad

7,793

Source: Nielsen

Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.

Read as: During 2011, 137.6 million U.S. people, on average, visited Facebook from home and work computers

For more insights and stats about how consumers use social media, please see Nielsen’s Q3 2011 Social Media Report

Top 10 U.S. Online Destinations for Video

Rank

Web Brand

Avg # of Unique Video Viewers
per month

1

YouTube

111,152

2

VEVO

34,580

3

Facebook

29,802

4

Yahoo!

25,324

5

MSN/WindowsLive/Bing

16,563

6

AOL Media Network

13,327

7

Hulu

13,159

8

The CollegeHumor Network

12,496

9

CNN Digital Network

8,262

10

Netflix

7,418

Source: Nielsen

Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique viewers.

Read as: During 2011, 111.2 million U.S. people, on average, watched video content on YouTube from home and work computers