I know a portrait/wedding photographer who went from a "disc and session, all for $150" to "$200 session fee + in-person sales + $700-$3,000 per session in products" in the last 2 years. Yes her work is good, at the level it should be to run a business. But it's not the best thing I've ever seen. Yes her website is attractive. But it's not the best thing I've ever seen.

I would say without hesitation that she found techniques that do work. Photography is not dead for her.