In today's sales world there's no room for followers. But there's plenty of room for leaders. Competition is intense, and if you don't take a leadership role in producing results for your clients, someone else will. In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas.
No matter what you sell, you must communicate persuasively and effectively what it is you can offer clients. However, sales leaders do even more than that. They raise the bar by finding new opportunities and creating new levels of performance for their customers. They don't just sell products or services; they sell outcomes that transform a customer's world, and they assume personal responsibility for those outcomes.
This customer-focused mindset is the key to Karr's proven leadership selling process. Based on decades of research with companies of all sizes, Karr reveals what great sellers do and shows how anyone can implement the same powerful principles. He offers an in-depth exploration of the seven critical traits all sales leaders share. Today's top sales leaders:
• Have a clear vision of where they're going
• Position themselves powerfully in the minds of customers
• Build alliances rather than go it alone
• Ask powerful questions that result in new sales opportunities
• Create a value proposition that neutralizes the competition
• Communicate well and persuasively
• Embrace accountability and responsibility
Many sales leaders learn these principles through trial and error. This audio book helps you avoid the trial and error part and skip straight to the success part. Why learn the hard way when you can listen to this audio, learn these principles, and start—today—selling more, faster, and at a higher profit? If you sell things for a living or manage people who sell, you face a stark choice that you had better get right—to Lead, Sell, or Get Out of the Way. Choose wisely and sales success will be yours.
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Quotes & Awards

“Karr's book, Lead, Sell, or Get Out of the Way, illustrates what we
believe: that knowing your customers' needs is the single most important
factor in building sales. Business starts with the sale. To make
profitable sales, you need to understand your customer and create a
timely value proposition. This book shows you how to do both.”

Larry Kellner, chairman and CEO, Continental Airlines

“As CEO and Chairman of the Board of three publicly traded companies, I
felt that Karr’s strategies in Lead, Sell, or Get Out of the Way
absolutely provided the powerful results he predicted. In one case, we
completely eliminated a competitor who posed a strategic threat. I guess
you can say they ‘got out of the way.’ Karr will show you what is
required and how to be a top producer in your market. This book is a
must-read.”

James T. Treace, president and managing member, J&A Group, LLC

“Karr captures a lifetime of winning strategies and experiences and puts
them in a practical context for sales leaders and sellers. This book
challenges many of the older paradigms of selling and emphasizes the
importance of keeping the focus on the customers and providing positive
outcomes. In today's challenging market conditions, where the primary
focus is on market share, this is a must-read.”

“Karr's book clearly identifies what it takes to be a highly effective
sales leader. The principles in Karr's book are concise and
illuminating. Follow his system and your sales organization will succeed
in any market. An absolute must-read.”

About the Author

Ron Karr is a popular public speaker, consultant, and business development expert. As President of Karr Associates, he specializes in helping organizations and professionals generate remarkable sales and operational results. His client list includes such companies as Agfa, Morgan Stanley, MetLife, Wright Medical, and UPS. He is the author of Lead, Sell or Get Out of the Way: The 7 Traits of Great Sellers.

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