1960s Yoo-Hoo Cardboard Sign with Mantle and Berra

Concocted in a New Jersey kitchen in the 1920s, the "Yoo-Hoo" chocolate beverage was all the rage just four decades later. Its refreshing qualities aside, the drink was popularized by the slogans "Me-Hee for Yoo-Hoo" and "The Drink of Champions." Of course, those phrases proved quite catchy—coming with the approval of New York Yankees icons Mickey Mantle and Yogi Berra. This 9" x 12" cardboard advertising sign bears the familiar brown-and-gold "Yoo-Hoo" logo, as well as images of both Mantle and Berra in their Bronx Bomber caps. The item presents at the EX/MT level, with minor surface imperfections and wear along the periphery.