Fresh off an Oscar win for “12 Year’s A Slave”, John Ridley is set to premiere his next film at this year’s SXSW Music and Film Festival in Austin, Texas. The film, stars Andre Benjamin aka Andre 3000 (Outkast) as the legendary, left-handed guitar guru, Jimi Hendrix. It follows Jimi’s life from his early years to his iconic breakout performance at the Monterrey Pop Festival where he famously lit his guitar on fire. To prepare for the role, Andre 3000 took grueling 6 hour guitar lessons for weeks, however, teaching Andre to play to convincingly play guitar well enough to pull off the performance was not the hardest obstacle producers of the film faced. The estate of Jimi Hendrix has denied rights to use any of Jimi’s original music for the film, so you will not hear classics like Purple Haze, Hey Joe or Foxy Lady. Musical features will, however…

We’ve been told by large media producers for most of our lives what entertainment is and what we’ll be able watch. But with the advent of the Internet, and sites like YouTube, we’re now making the content and ‘voting’ with our clicks. And cats are, well, huge.

This was the theory put forward – that people want to pick what they like – for why Grumpy Cat is a phenomenon (her book has been on the NY Times bestseller list for 10 weeks now), why a Cat Internet Video Festival has a large enough following to tour fifty countries with tens of thousands of people in attendance and why keyboard cat needs a ‘manager’ for his many, many endorsement deals.

This all comes from one of the most bizarre – but one of the best – sessions I’ve attended so far at SXSW. ‘Cat Cash – The economy of Internet…

Just when you thought Jay Z and Kanye West were done making headlines for the next few weeks, the dynamic duo has singlehandedly shocked fans with announcing their next gig: Samsung’s SXSW Concert Series.

Two days before the big concert, “The Throne” was announced among the line-up for the SXSW Concert Series. However, if you thought there was no catch involved, you’ve clearly forgotten what these two music moguls are capable of.

Samsung plans to distribute concert wristbands only to owners of Galaxy devices with the newly launched ad-free radio service called Milk Music downloaded on their devices. They can pick up their wristbands at the Galaxy Experience pop-up location at 2nd Street and Trinity Street starting Tuesday at 10 a.m. CT. The concerts’ location won’t be announced until show day.

Just when you thought Jay Z and Kanye West were done making headlines for the next few weeks, the dynamic duo has singlehandedly shocked fans with announcing their next gig: Samsung’s SXSW Concert Series.

Two days before the big concert, “The Throne” was announced among the line-up for the SXSW Concert Series. However, if you thought there was no catch involved, you’ve clearly forgotten what these two music moguls are capable of.

Samsung plans to distribute concert wristbands only to owners of Galaxy devices with the newly launched ad-free radio service called Milk Music downloaded on their devices. They can pick up their wristbands at the Galaxy Experience pop-up location at 2nd Street and Trinity Street starting Tuesday at 10 a.m. CT. The concerts’ location won’t be announced until show day.

If Coolio were as Coolio in 2014 as he was in 1995, the lyrics would have been, “We keep spending most our lives livin’ in a hipster’s paradise.” The hipster nation is as gangster as it gets, and SXSW provides a mecca for these hip youths to come together for the love of film and music.

If I were to attend this holy grail of under the radar coolness, I would have to look effortlessly cool. I mean, Mindy Kaling was there, I need to be on point. I want to be comfortable. I want this Saloni Iris maxi dress. The colors and cut are perfect for Texas in the spring. Sweat be damned! But let’s amp this up. Let’s get this sh*t cray! Ballet flats? Boring. Heels? Lacking in walkability. Epic to the knee Stuart Weitzman gladiator sandals? Please, and thank you. You’ll be able to see…

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Hillary Marek and Lyda Loudon are members of the Houston Underground Music family of radio broadcasters . They along with correspondents reporting from the event South By Southwest have put together a network of experiences and pro tips as related to the world famous festival. From the preparation to the trip there and back and all the shenanigans that happen in between the motley team holds nothing back.