05 April 2016

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As a platform advocating slow fashion and lifestyle, 1P87 always curates fashion statement pieces of the highest quality and craftsmanship. When approaching fashion blogger Whitneyof Whitney's Wonderland, we just realised that she shares the same concept with us. In her own words, this collaboration is like a match made in heaven!

This summer campaign features chic Bohemian lifestyle Be Bohemian. The concept behind reflects on the fashion style of boho-chic which is mainly described as fashionable girls wore floral skirts in the hope of looking bohemian, delightful and non-bourgeois. Besides, what is deeply rooted into boho-chic, as we believe, is the original spirit of Bohemian that reflects the lifestyle itself.

We chose Regent's Park where is so full of blooms and colours - a place ideal for wandering around and relaxing with friends. Via this campaign, we aim to redefine a chic and contemporary Bohemian lifestyle - poetic, wild, floral and aesthetic.