Sunday, July 9, 2017

The Last Straw

An estimated 500 million plastic straws are used by Americans every day. Pixabay

A version of this post originally appeared on Tedium, a twice-weekly newsletter that hunts for the end of the long tail.

The plastic straw is a simple invention
with relatively modest value: For a few moments, the device helps make
beverages easier to drink. And then, due to reasons of sanitation and
ease of use, the straws are thrown away, never to be seen again.

Except, of course, the straw you use in your iced coffee doesn’t biodegrade, and stays around basically forever, often as ocean junk. That, understandably, is leading to chatter around banning plastic straws—notably in Berkeley, California, often the first place to ban anything potentially damaging to the environment.

And while the rest of the world won’t be
banning straws anytime soon, maybe they should start thinking about it,
because the problem with straws is one of scale. According to National Geographic, Americans use 500 million straws every single day—more than one per person daily.

The resulting waste is difficult to
recycle and often shows up in landfills, at sea, and on the beach.; the
plastic is particularly dangerous for marine wildlife.

But it wasn’t always this way. The modern
day-straw was an attempt to solve the failings of a device that was
very much biodegradable. And that replacement was itself biodegradable.
The problem, really, is what came after.

Marvin Stone, perhaps more than any
other person, deserves credit for making artificial straws useful and
popular. But he doesn’t deserve the blame for what straws have become.

Stone, a serial inventor who was known
for manufacturing a variety of products with a cylinder shape, such as
cigarette holders. Born in Ohio in 1842, but based in Washington, D.C.,
for much of his life, he launched his career as a journalist, but
eventually followed his father’s inventive spirit into the realm of
manufacturing. Being a D.C. resident, he was a big fan of mint juleps, a
drink popularized in the city during the 19th century by famed Kentucky Senator Henry Clay. Stone would order the drinks at Aman’s,a well-known restaurant in D.C. during the era—though he was disappointed by the rye straws, which had a negative effect on his drink.

Yes, that’s right, before plastic straws,
we used straws made of rye grass—produced naturally, from the ground.
The manufacturing process, according to a The Small Grains, a book by Mark Alfred Carleton, was closer to wheat than plastic.

“After bleaching, the straws are assorted by hand, each individual stalk being examined, and the imperfect ones removed,“ Carleton explained.
“They are then cut, the five lower joints only being utilized for
drinking purposes. The sheaths are then removed, and the straw washed
and bound into bundles ready for the market.”

The rye straw, while the first widely
used variety of drinking straw, had some significant problems—including
that the straws affected the taste of the drink and that they had a
tendency to disintegrate into the beverage, leaving sediment at the
bottom of the drink.

Stone was just the guy to fix the
problem. He was already making cigarette holders at his nearby factory,
and had recently patented a fountain pen holder, so he knew a thing or
two about building cylinder-shaped objects. So he wrapped a sheet of
paper around a pencil, added some glue, and suddenly he had invented the
paper straw. He gave his initial supply to Aman’s
for his own personal use, but found that people he ran into at the bar
were impressed enough with his invention that they wanted their own.
That led Stone to patent the device, and within a few years, he had
cornered the market on paper straws, which became popular with the rise
of soda fountains at pharmacies.

According to a 1889 article from The Lafayette Advertiser, Stone’s factory was producing 2 million straws per day not long after he filed for that patent. And when he died in 1899, Stone was well-regarded in obituaries.

But the straws had a problem—simply, they
weren’t as durable as plastic, and while they didn’t negatively affect
the taste of the soda like rye straws did, they did eventually
disintegrate in the beverages. By the 1960s, plastic straws, which
initially carried a sense of novelty for the public because they could
be made clear, had usurped the paper version entirely.

Good for plastic. Bad for the environment.

In 2017, we’re perhaps more aware
than ever of the weaknesses of the plastic straw, bendable or not. And
more than one entrepreneur has tried to create new alternatives that
solve the problems of both paper and plastic.

Many of these straw varieties rely on
permanence over disposability and biodegradability, which means you’ll
be carrying a straw around with you—no matter how weird that seems.

Perhaps the most intriguing natural option for straw drinking is the bamboo straw. The company Brush With Bamboo,
which makes a bamboo-based toothbrush (and sports support from Ed
Begley Jr. on its website), also sells a set of bamboo drinking straws,
which are handmade in India and designed to be reused for many years. As
a result, the company sells a 12-pack of bamboo straws for $20—or more than a dollar a straw.

Other materials, like metal, have also become common straw vectors. And more than one small-scale manufacturer, like the Michigan company Strawesome, has tried selling straws made from glass. (That said, neither of these straws sound good for your teeth.)

On the disposable front, the primary
alternative that’s revealed itself is corn, which has perhaps gotten the
closest in terms of disposability and flexibility. Eco-Products, a
Certified B Corporation, sells plastic materials to stores and other
retailers made from Ingeo, a biopolymer often produced from corn that’s compostable and renewable.

While not horribly cheap compared to standard plastic straws—they sell for about a quarter a pop in small quantities—Eco-Products’ compostable straws are a lot better for the environment.

And hey, if you can’t beat ‘em, eat ‘em—the straws that is. Starbucks earned a whole lot of buzz a couple years ago after it started selling cookie straws to go with its Frappuccinos, and it’s not a phenomenon that’s completely unheard of—candy straws and beef straws are things that exist. But perhaps the most natural approach to edible straw-making might be ice straws. Just make sure you don’t want a refill.

All these alternative materials are
great—but the concerns about plastic have brought long-dormant paper
straws back from the brink.

And you can thank an eccentric billionaire for that.

A couple years ago,I called Ted Turner
“the Steve Jobs of television,” as well as a “genius,” and emphasized I
was not being hyperbolic by making this claim—because what he did for
television in the ‘70s was genuinely groundbreaking.

Now, while Turner no longer has the level of influence and power he once did—heno longer owns Turner Broadcasting (which he regrets), and he literally gave a billion dollars
to the United Nations in 1997, which probably did a number on his
checkbook—he does own a lot of land, and that land contains a lot of
bison. And that means that he’s well suited for being a restaurant
entrepreneur.

Ted’s Montana Grill, a chain he started in 2002, is quietly an environmental maverick—the entire chain was built around the idea
of ensuring the bison would stick around for generations to come by
building business value around the animal. Despite the fact you’re
eating bison, it’s actually hugely beneficial for the species’ long-term
survival because there’s a business case for investing in ranching
bison. But beyond that, Turner and his business partner George McKerrow
Jr. saw an opportunity to build an eco-friendly legacy even greater than
that of Captain Planet.

And the straw is kind of the key element of the whole thing. In a 2011 interview with the podcast and news site Southeast Green,
McKerrow (who is also known for starting the LongHorn Steakhouse and
Capital Grille chains) explained how he helped bring the paper straw
back to life as a tool of environmentalism—and how it was one of the
biggest challenges he faced in his efforts to minimize the amount of
plastic used by the chain.

“I remember growing up with a paper straw,” McKerrow explainedin an interview with the podcast’s Beth Bond.
“It collapsed a lot, but heck, it was better for the environment than a
plastic straw, which might be in a landfill for a hundred-plus years,
or for eternity.”

McKerrow looked online for info and soon
found himself on the phone with the owner of Precision Products
Group—the parent companyof Paramount Tube,
the direct descendant of Stone’s manufacturing company. McKerrow noted
that paper straws hadn’t been manufactured anywhere since 1970, but that
the firm was willing to pay top-dollar to get those straws. Precision
had the equipment around, but it had fallen into disuse. But inspired by
the phone call, the company pledged to check to see what was possible.

“About two weeks later, he got back to
me, and he said, ‘We found that machine,’ and I could hear it in his
voice that he was really excited,” McKerrow continued. “He said, ‘The
engineers think that they can make it work.’”

And they did. Ted’s Montana Grill became
the first company to use paper straws in more than 30 years, but the
quality issues with the straws—made from paper and coated in
beeswax—were still apparent, leading to customer complaints. Initially,
McKerrow relented for a time, letting plastic into the cups at the
restaurant, but eventually, he got a hold of Precision again, only to
find that the phone call a couple years prior had led the firm to shift
its entire corporate direction.

Precision, seeing a market need for eco-friendly straws, launched a brand-new subsidiary, Aardvark, to bring their paper straws back to the market.

“The story goes, we recreated a whole
industry, something that was old became new again, something that was
better for the environment by at least 50 percent,” McKerrow added.

They aren’t cheap—at 1.5 cents each,
the cost is far above the commodity price of standard plastic straws.
But in some ways, the extra cost on the front end means it’s a whole lot
cheaper for the environment.

Like most people, I drink a
lot of beverages on an average day, often out of cups, sometimes with
straws. There’s something strangely appealing about the basic
disposability of cups that you don’t have to carry around everywhere. We
live in a disposable culture and we probably throw away more disposable
cups than anything else.

But there are consequences to that disposability. In 2015, a sea turtlebecame the face
of a budding anti-straw movement after a gruesome video of that turtle
getting a straw removed from its nose drew millions of views online. It’s here, but a word of warning that it’s disturbing. (Aardvark launched a new bendy straw, with sea turtle art, directly inspired by the story.)

That video is one of a few reasons why
we’re starting to see campaigns to cut back on straw usage pick up in a
big way. It’s easy fodder for corporate responsibility
campaigns—Bacardi, a company that has probably benefited more than most
from the existence of straws, started one last year—and multiple nonprofit campaigns have coalesced around the issue, including The Last Plastic Straw and One Less Straw.

Which doesn’t mean we have to ban straws
to stop them from polluting the environment, but there is a reason to
discuss changing habits. How much harder is it to drink your coffee out
of a cup that you bring with you? If you end up using a straw, is there a
way to get just a little bit more mileage out of that piece of plastic?
And if the issue matters to you, does that affect the places you go to
buy things? (And no, this isn’t a commercial for Ted Turner’s restaurant
chain.)

The problem with straws are that they’re so insignificant that we take them for granted. Perhaps we shouldn’t.

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This is a blog about what interests me. Here you will find stories on animals, including animal rights material, cute stuff, and random informative posts about weird, beautiful and interesting creatures. Horses, Spotted Hyenas, and Border Collies will make regular appearances.
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