Piatkus aims to Entice with romance e-book list

Piatkus is launching a romance e-book list, Piatkus Entice, with the most successful authors moving into print after initial digital-only publication.

The first titles will be released on Valentine's Day, 14th February, with e-books including Nine Rules to Break When Romancing a Rake, 11 Scandals to Start to Win a Duke's Heart, 10 Ways to be Adored When Landing a Lord by Sarah MacLean, and Winning the Wallflower by Eloisa James, as well as paranormal romance novella Eternal Blood by Laura Wright.

Novels will be priced £2.99, with novellas available at a lower price point. The imprint will also publish into omantic suspense, historical romance, paranormal romance and fantasy fiction, and contemporary women's fiction genres.

The list will also team up with women's magazine Best, with a monthly editor's pick and book review on the Entice site, and an extract of the chosen title in the magazine, as well as a Valentine's Day competition.

Senior commissioning editor Donna Condon said: "We are being very selective about the talent we're pursuing for the list; this is the best of romance writing, from a market-leading romance publisher, providing romance readers with the books they love at the touch of a button and at a competitive price."

The move follows Random House's Ebury launching its straight to digital romance list, Rouge, in September last year.