via @RAN

Abercrombie & Fitch is no stranger to scandal––but one controversy it has been able to ignore so far is its impact on Indonesia’s incredible tropical rainforests and the people who depend on them. Abercrombie & Fitch stocks almost 300 items that use rayon, viscose, or modal––all fabrics made from trees––and it is doing nothing to ensure that its fabric isn’t destroying critically endangered ecosystems. Today, activists took this message to Abercrombie & Fitch’s flagship store in Santa Monica, CA. Dressed as Abercrombie & Fitch models, they delivered the message that there is nothing “cool” or “hip” about forest destruction. They delivered a clear message: if Abercrombie & Fitch wants to appeal to today’s consumer, it needs to take action to ensure that it is protecting Indonesia’s rainforests. We need your help to make sure Abercrombie & Fitch management hears this message...