Author: OwenAdmin

Include security in your marketing road map for the next five years. The NYT op ed piece today kind of cements it. The IT industry transition from energy efficiency and sustainability to security hit the tipping point some time in the last six months. Starting 2008 the industry focused energy efficiency and sustainability (see […]

Creativity, nitrous oxide for marketing. Just when you think you’ve memorized the news cycle, some dude puts on a goat suit and takes up residence with a herd in the mountains. Hoax or nut job, he made my week.

Will system on chip design revolutionize the smart phone industry? Today the journey begins with Xolo. More handsets, including a premium handset from Motorola, coming later this year. AnandTech published the first review (very positive) today. Owen Media has launched and promoted Pentium, Itanium and Xeon processors since 1995. We’re all holding our breath […]

NYT published an electric car obituary Mar 25, the same day Wendy and I took the kids to pizza and saw an electric car parked outside. Disruptive change comes with hiccups. GM rushed the Volt and didn’t vet the gasoline backup concept. The battery fires aren’t helpful. But there are more EVs on the […]

We completed a site for BroadPoint Group this week. We used WordPress and the Classica theme ($35) with royalty free images from Corbis ($135) and my super smooth writing to get it done. Twitter feed is embedded. Time consuming though. I’ll stick to my day job and make sure I refer future assignments to Owen […]

We placed a story on Tech Crunch today on behalf of CBT Nuggets, an enterprise IT training service. With 5 million uniques, Tech Crunch placements are rocket fuel for IT marketing. Within an hour the placement was driving hundreds of inbound leads to the training start up. There’s no great secret to media relations. Develop […]

Dollar Shave Club released a viral video in March and was overwhelmed by the response. I loved the unapologetic writing. All brands should be this strong, right out of the gate. No fear in this approach. Brand and funnel are one.

Social media offers direct relationships with customers and potential customers. So the question for global brands is what are you going to do with that? It seems like we’re still in the sales funnel stage with most social media. Given analytics and CRM the temptation to move a prospect down the funnel and convert […]

We spent the last few months helping Bay Area startup Ucan launch its composting bins and bags. While we focus on enterprise IT, we also work with new energy and sustainability-minded clients, such as Intel’s smart grid initiative, Aerovironment’s electric car charging technology and now Ucan. Ucan is the hot new entry in a rapidly […]

Google announced its cloud music service last week. Normally we don’t care about frothy consumer stories, but we are knee-deep in Android market validation this month and have to chime in on the iTunes v Google Music debate. iTunes has its fans, but don’t underestimate the newcomer. Android handsets and personal computers can download and […]