From professional dreamers ... As a schoolboy, Neil Armstrong knew that one day he'd take off: By 39 he
became the first person to set foot upon the moon!

... to dream-professions! From 2008, pioneer communications helps everyone to find their dream job, with an
educational program called "Schau rein!".> read more

From individual voices... Reviving the classical
Olympic Games was an idea originally proposed by educator Pierre de
Coubertin in 1894.

...to the big decision!In 2013, more than 130.000 supporters moved mountains
with the “Wrestling for Olympia” (Ringen um Olympia) campaign with the
result that the event remained in the Olympics.

From Models ...In 1960, the
character Paparazzo debuted in the film "La Dolce Vita" as the filmstar-chasing
press photographer...

... to
Benefactors!Todays stars and
celebrities are not so keen on the spotlight, but they are willing to do
something good, which is why they auction meet & greets on ebay.de. > read more

From the first balloon ... In 1783, the Montgolfière brothers invented the
first hot air balloon, thereby giving people a whole new perspective on their
surroundings.

... to new perspectives.In 2010 pioneer communications organised an event for the Klett Publishing
house: a Klett-balloon ride for journalists to experience the world from a bird's eye
view.> read more

From
Rhetoric ...Aristotle
defines rhetoric as "the faculty of observing in any given case the available
means of persuasion"...

As a schoolboy, Neil Armstrong knew that one day he'd take off. At
the age of 17, he acquired his pilot's license; by 39 he had found the job of
his dreams: he became the first person to set foot upon the moon.

From 2008, pioneer communications helps everyone to find their dream job, with an
educational program called "Schau rein!".

The initial situation Starting out in professional life is a big thing for every young man and
woman. To make a successful start, it's important to know which direction to
head in schools and business, working together, can be instrumental in making
this path clear. By combining daily
lessons with practical guidance and information about various professions,
pupils are given the knowledge they need to make an informed decision about
their professional future.

This occupational orientation project helps
pupils from 7th grade on, to individually visit businesses and take
a look at what working there would mean to them, while also giving companies a
chance to get to meet the next generation work-force .

The goals: Our main goal was to manage statewide public relations for this
initiative and to make it theinitiative in Saxony. This meant communicating
with all partners: teachers, companies, parents, sponsors and of course, the
media. "Schau rein!" was designed to become an inherent part of occupational
orientation in Saxony and an annual event for all schools and enterprises.
Furthermore it was our goal to distinguish "Schau rein!" from other, similar
projects and to increase the number of participants (schools, pupils,
enterprises).

The pioneer communications approach: For the governmental department of Economy, Technology, Transportation
in Saxony (SMWA), pioneer communications developed and implemented a rigorous, structured
and statewide communication strategy. This included specific measures to
directly address the dialogue groups, basic materials and info sheets, an
online press center at www.schau-rein-sachsen.de and massive
processing of content for the web platform. pioneer communications regularly addressed the
media in Saxony as well as some
nationwide publications. The website acted as the central information hub for
teachers, businesses and pupils.

A particular focus was placed on the mobility of the "Schau rein!" event,
as the distinguishing factor between this and similar projects. To make sure
each pupil could get to the right business, we worked with all the
transportation services in Saxony. The result was that each pupil could reach a
business location with ease, for free during the "Schau rein!" event.

We used the media available in
buses, trams and trains to communicate this asset - with information folders,
posters and even short films in public transportation such as cable cars in
Leipzig, Chemnitz and Dresden. pioneer communications also communicated the free ticket in
press releases and in talks with teachers.

The result:Thanks to the statewide PR campaign, „Schau
rein!" has now become an integral part of Saxony's occupational orientation in schools as well as in businesses.
The project is unique in Germany and it is a great way to get a feel for a
future job or career prospect. At the same time, it's a perfect way for businesses
to get to know future specialists who are specifically interested in their
enterprise and/or employment opportunities. The thorough PR strategy and all the different
measures were very well received by the media:
From October 2009 to July 2010 we've seen roundabout 76 articles about
the project in 33 different print publications, over 200 online reports on 152
different online platforms and various TV- and radio-features.