Tone

Whether writing an article or blog post, or creating a video, the tone of the piece is important. Again, Google comes to the rescue. As you research top ranking results keep an eye on the tone. Here are examples of tone:

Formal

Informal

Business-like

Casual

Humorous

Intimate

Arrogant

Sentimental

… etc.

The point is to describe what tone is already being returned in search results. Does it make sense? Can you do better?