Tic Tac

St. Patrick's Day Digital Campaign

Manufactured in Cork

Did you know that over 45% of the world’s Tic Tacs are manufactured in Cork?

Tic Tac has been in Ireland since 1975. Our task was to communicate to consumers that Tic Tac is an Irish brand and to do so – appropriately enough – in the run-up to St Patrick’s Day.

Our straplines focused on the Dublin and Cork markets, respectively. “Shake Me, I’m Irish” was a play on “Kiss Me, I’m Irish” and highlighted the international brand’s signature box. The Cork market needed a local message for their local brand: “A Real Corkconian, and Proud” drove home the company’s pride in their Cork manufacturing base.

A strong international brand with a solid Irish connection deserves a big presence, so we created digital assets for a homepage takeover for Spotify and the Irish Independent.

The branding was so powerful that it was transferred to in-store points of sale across Ireland, and remains an active brand campaign.