Latinosphere: The Book

For close to two years, Gustavo Razzetti and I have been contributing our thoughts to ClickZ on the emerging market of digital Latinos. It’s been an amazing, life-chaging experience. And, of course, we’ve learned a lot along the way. Among the many topics we’ve attempted to cover:

What is the Latinosphere, and is there such a thing as a single Latino market?

Today, we’re launching a book that compiles our columns on these topics – “Latinosphere: Marketing With Latinos in the Age of Digital.” The book will be available today to all attendees of a special ClickZ webinar. If you cannot attend, write to us here. This is the first cut of a book that we intend to update as we go. The Latino market is ever-changing, and we aim to keep up with the change and pace.

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.