at the web 2.0 conference in san francisco, a california startup is set to announce on thursday a new web browser based on open-source mozilla technologies, the software at the core of the popular firefox browser.

dubbed flock, the new browser is designed to improve the handling of bookmarks, surfing history, weblogs and rss feeds. the company, also known as flock, calls it a "social web browser."

"the browser has integrated tools that empower users to better communicate and smooth out some of the more hairy parts of living and working online," according to a company statement.

"the flock crew lives and breathes this stuff every day and wanted better tools to do the things that the flockers love doing."

likewise, the browser will offer a blog editor and an rss reader compatible with existing weblog and news feed services. users will be able to drag and drop content from the web, including article text and photos, directly into the blog editor.

the company has yet to make even an early version of the browser available to the press, but will demonstrate some on the features at the web 2.0 launchpad workshop. stay tuned to pcmag.com for a full review.

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