No, the return of LeBron James to the Cavs could revitalize Cleveland as a sports town. Yes, Cleveland had LeBron before. But now that he's back and bigger than ever, he brings an even greater spotlight to the city.

It's the same thing LeBron did for Miami four years ago when he took his talents to South Beach. The Heat were a perennial contender, making the NBA Finals in all four of LeBron's seasons and giving Miami a taste of not just winning basketball but superstardom. Now Miami, like Cleveland four years earlier, is the spurned city left without a championship-caliber team.

In fact, did LeBron's shift back to Cleveland cause the two cities to swap identities? That's what CSN sports business insider Rick Horrow argues.