The Profit TV Show Season 3 Episode 10 - Post Show Commentary I'm so happy to have new episodes of "the worst show on television" upon us. I'm talking about The Profit which honestly after having gone to business school I feel like I have learned more about how to run a successful business in the 2 and a half seasons of watching the show than I did in 4 [...]

The old adage, "If you build it, they will come," may apply to stadiums, but it certainly doesn't apply to websites. Building a great website, having a great product or offering a great service is simply not enough to compete in today's global marketplace. Promoting your website is vital to driving the most traffic to your site and enjoying high profits. There are cheap and free ways that you can [...]

These days, it might seem like online promotion is the first, last and only word in promoting your business. As your customers are flooded with more online advertising, though, bringing your promotional efforts offline is a powerful way to cut through the clutter and get their attention. There are plenty of great ways to market your business offline with a low investment: 1) Business Cards If you’re planning to network [...]

The goal of any business is to make your business profitable. However, many small businesses struggle to do this, as they have giant, well-established businesses to compete against. If you own a small business and you are looking for ways to grow your business name and increase the number of potential customers that walk through the door, social media websites can help. There are many social media websites, such as [...]

Sometimes Google can act a lot like a high-maintenance human being. This is why he (or she?) is so hard to understand, why it can be so tricky to keep him happy. He has a series of complex emotions, doesn’t always think in black and white, and has a tendency to hold some serious grudges. So, like a volatile human, you’ll have to tread carefully around him and always keep [...]

Even if web design is not your “forte,” so to speak, chances are you have an idea of what your business website should look like. At best, you have a clear vision in your head that you just can’t shake; you can perfectly imagine what photos you’ll showcase, what colors you’ll sport, and what kind of pages you’ll employ to describe and sell your product or service. You might even [...]

The beloved gold protocol droid C-3PO has provided many a life lesson throughout the Star Wars film franchise. He’s given us a foundation for translating foreign alien languages. He’s taught us that fretting over careless plans of attack won’t always do any good. And, above all, he’s taught us that it’s important to always be polite. So what can C-3PO teach us about Instagram? You know, that strange and seemingly-alien social [...]

Blogging isn’t easy. Anyone who operates a blog on their business website understands the special brand of pain that comes from having to create that much content that often. Even those individuals who blog for fun about any topic they want know how difficult it can be to stay on point so consistently. You may be debating whether or not a blog is appropriate for your business. Without knowing exactly [...]

Let’s say your business Facebook page has 600 likes. You worked hard for those likes, and every follower is genuine and loyal to your brand. They’re all interested in what you have to say. Preferably, your Facebook post reach should naturally get up to 600. But you update your status, and only sixteen people see it. Facebook has become a much more difficult place to advertise for small businesses. General [...]

It’s not easy being a small business owner. You’re in a position that requires you to make about two million decisions every day (we’re ballparking here), as well as be responsible for sifting through the roughly ten million investment opportunities thrown at you from marketing firms, accountant agencies, and the like. You’ve most likely heard the strange acronym “SEO” used at one point, and you’ve probably been told it’s one [...]