Chase Design Group - Mike's Hot Honey

" Born from a quest to recreate a recipe discovered while travelling Brazil, Mike’s Hot Honey has quickly amassed a loyal fan following. The beloved condiment was originally introduced as a key ingredient in one of the pies at the popular Brooklyn-based pizzeria Paulie-Gee’s. After receiving a multitude of requests for take-home containers of Hot Honey and discovering all of the food pairings his customers had used it for, Mike knew he had something game-changing. When the opportunity to scale for mass distribution became a reality for the brand, Mike approached Chase to help elevate the packaging and proudly reflect the brand’s pioneering role in carving out this new offering in the condiment space. Chase drew inspiration from Mike’s pizzeria roots and “old-soul” character to develop a vintage-inspired typographically driven design that champions the quality and craft poured into every bottle."