In an interview with the director of a Boston drug rehabilitation center on Thursday's NBC Today, co-host Matt Lauer worried about the impact media coverage of legalized marijuana was having on America's youth: "You know, if you're a teenager, a young adult, and you're watching the news and you're hearing more and more stories about the legalization of marijuana...and now you're saying, 'Wait a minute, here.' Are we sending mixed messages on drugs to our kids?"

David Ray, co-founder of Number 16, replied: "We are. We are. We're sending mixed messages because what we're saying is, 'Well, this is okay, but this isn't.' And so, what's a kid to do?"