The toughest, easiest to clean carpet on the planet.

Forever Clean

Nanoloc Spill & Soil Protection

SmartStrand Forever Clean is the only fiber protected by Nanoloc spill and soil shield. SmartStrand repels dirt, dander, spills, and stains before they reach the fiber, making it extraordinatily easy to clean.

Forever Stain-Free

Permanent Protection

Forever Pure

ON not IN the Fiber

SmartStrand Forever Clean carpet remains forever pure because liquids cannot absorb into the fiber. Compare SmartStrand to nylon carpet, which absorbs up to 5% of it's weight in liquid.

Forever Pure

Durable DNA

SmartStrand Forever Clean is the only carpet fiber with durability in its DNA. The unique spring-like shape of the fiber molecules means SmartStrand carpet resists crushing and matting, maintaining its beauty and softness for years to come.

All Pets

Be Protected

All Accidents. All Pets. All the Time.

Only SmartStrand Forever Clean features three unique technologies that make it the cleanest carpet choice for pet owners.