Content Curation Guide for SEO - What, How,&nbspWhy

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones – Raiders of the Lost Ark.

The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents.

Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. Actually, as Mitchel Kapor said once, getting information off the Internet is like having a drink from a fire hydrant.

To tell the truth, this problem is not new.

What is Content Curation?

Since the beginning of time, human beings have collected the best humanity has produced in art, literature, science; we invented the museums, the libraries, the Encyclopedia and have written essays and done research. We have always looked at those ones, the curators who were knowing the right sources of that knowledge, to which being able to access to will have solved our needs.

Content Curation is the online expression of something, which is in the same nature of human beings: the need to collect and catalogue only the most interesting things about a subject so to share it for the common benefit.

This is especially needed in the Internet era. And, as Rohit Barghava wrote in the Content Curation Manifesto, Content Curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.

Actually five kind of Content Curation types are classified:

Aggregation, which consists in curating the most relevant content about a topic into one single location. This is the most common way of curating content, and it is at the base of the majority of the content curation services actually present online;

Distillation, which purpose is to distill the overall noise about a topic to its most important and relevant concept. The best cases of social content curation can be catalogued into this definition;

Elevation, when curators draft a more general trend or insight from a mass of daily musings;

Mashups, or to merge different content about a topic creating a new original point of view of the same;

Chronology, which could be defined as historiographical content curation. Usually it consists in presenting a timeline of curated information to show the evolution of a particular topic.

How to do Content Curation: The Tools

The Discovery Phase and Tools

Actually there are a very large number of sites and tools that help the content curation process, but none is useful without one essential skill: your ability in separate the wheat from the chaff.

That means that at first a curator needs to collect all the information out there about the topic he is going to curate and, then, start selecting.

The best way to collect that information is listening. For instance, if someone would like to start curating the SEO topic, he should have to start visiting on a daily basis sites like SEOmoz, Search Engine Land, Search Engine Watch, and Search Engine Journal, examining the sites/blogs of the people active in those sites, select the objectively most interesting ones, and use two starting tools, RSS and Twitter:

RSS to track their own content production about the SEO topic;

Twitter to track the content related to the SEO industry they share.

This discovery phase can be facilitated by tools, two of which – sign ‘o’ times - are not strictly web based but mobile apps:

Zite (for iOs, WebOS and, very recently, for Android too and owned by CNN), is a “Personalized magazine”, which not only offers the opportunity to connect your Google Reader, Twitter and Read it Later accounts in order to have all the content present there in just one place and organized into sections, but also it proposes a large selection of content from other sources it crawled in Internet, and all this content is presented in standard sections like Technology, Politics, Arts & Culture, etc.

You can also add sections based on your specific needs/interests thanks to a sort of “search suggest box”. For instance, I have personalized it with very specific sections dedicated to Content Marketing, Content Management, Copywriting, and all those disciplines that can be included in the Inbound Marketing umbrella.

The “magic” is that with a simple rule of thumbs up/down you can teach Zite which content is the one you really consider relevant and what not. So the next time you access it, the content proposed will be closer to the one you are really interested in. For a curator, this is like having a robotic personal assistant.

Flipboard, (for iOS only, sorry), is another “social magazine”, which can be personalized not only by selecting which sites to be republished on our Flipboard and we want to read the content of, but also from an interesting curators’ list and – especially - adding a bigger number of social accounts we subscribe to: Twitter, Facebook, LinkedIn, Tumblr, Instagram, Flickr, 500px, and obviously, Google Reader.

Other tools that can be used for this discovery phase are:

Evri (for iOs and Kindle Fire), which has the advantage of owning an API which allows to access the data of your Evri “entity” or channels from their site.

Feedly (for iOS, Android, Chrome, Safari and Firefox), the plus is having browser versions which are always in sync with the mobile apps.

Factiva (by Dow Jones), a great resource for discovering very authoritative news content.

My6sense (iOS). This app – apart the classic functionalities of a tool like this – has a very good engine, which is able to understand your tastes and, the more you use it, to present them at the first place. It offers an API for third party development.

PostPost. It is focused just on Twitter, but it offers the very appreciated function of breaking the content shared in your stream into a faceted navigation (links, photos, videos…) and ordered by priority: First the content from those contacts you interact the most, secondly the content most shared and cited in your stream and, finally, all the rest.

Delicious, especially now that is starting the implementation of some of the characteristics that made Trunk.ly, which it bought months ago, so popular.

Faveous, which can be considered a Delicious on steroids. In fact, it can also collect those links you share in Gmail.

Inbound.org, Hacker News, and any other content curated news site. These sites are a great shortcut to find out valuable content and, even more importantly, other curators specialized in one or two specific topics. In particular, Inbound.org, with its very well thought categorization of the RSS sources, helps considerably the further skimming of the content published.

The Content Curation discovery phase is an ongoing activity, and of every source we should save its RSS in our reader if it's possible in order to commit several useful SEO actions.

The Production Phase and Tools

In the last couple of years, the tools available to content curators literally invaded the web. Some are right now all the hype and have partly changed its nature (Pinterest anyone?), and others have a great user base in the content marketing field, but are less known to SEO and/or Social Media marketers.

Below I will list and describe just those ones that personally I consider the most interesting. It is a very personal selection, so forgive me if I miss some tool (but I invite you to add more in the comments).

My criteria of selection is the following:

Overall quality of the product;

Quality of the curators using it and publishing their curated content with it;

Effectiveness of the content curated publication in the product site;

Opportunity of publishing the content curated with the tool on our own site (via embed, RSS, widget or API).

Scoop.it is probably the best site for Content Curation right now.

Even though it offers several ways to share on your social sites and to embed on your site the content you curate in your Scoop.it magazine, it is mainly meant to be used as an external property.

The final product is a magazine, where it is possible to publish content suggested by the Scoop.it suggestion engine, from the sources you have set up, from its bookmarklet, and from the other curators you are following on site itself.

The overall quality of the curators present in Scoop.it is quite high, even though you must dig to find the very remarkable ones. The system suggests users related to your topic. But if you desire to explore topics you’re not curating, the Scoop.it search system is not the best one.

As every content curation platform, Scoop.it offers the opportunity to republish your curated content on your site: via widget, which you can configure as you want, and via RSS feed. If you have a Wordpress blog (or a Tumblr) you can connect it with your topic page and republish your curated content there.

Scoop.it is a freemium product, and the free subscription is powerful enough for the average content curation needs. But if you want to use your brand, your own domain/subdomain and have analytics (and connect your magazine to Google Analytics), then you need to subscribe the Business plan.

Bundlr is a “clipper site”. Somehow, it is a Pinterest, but not limited to just images and videos. In fact with it you can clip and save in your bundles practically everything you find relevant about an argument: text clips, images, video, code snippets….

Bundlr, as any curation content tool, lets you share on Twitter, Facebook, LinkedIn, and Google+ what you have clipped and to add your note commenting the clip. This is especially interesting for social content curation.

Moreover, the page can be curated by more than one curator or can be kept private if you are curating a topic for internal use only (both available in the pro version only).

Bundlr lets you embed your topic page in your own site too. The embed will get updated as constantly as you continue to clip new relevant quotes, images about your selected topic. Another way to embed a page in your site is via RSS.

Bagtheweb.com, which is a mix between Scoop.it and a clipper site. Its most interesting functionality is that you can create of network of “bags” in order to really create a deeper curated content experience about a topic and its subtopics;

Clipboard, which offers the opportunity to embed (or share on socials or with a link) just one clip. For instance click this link

In fact, with it, it is possible to narrate a story aggregating the best content about the same topic from different sources, while commenting it and offering your own vision about the event presented, as this Storify by Charles Arthur about Sexism in the web marketing industry displays well.

For this reason, it is now widely used especially by journalists, but also by tweeps and bloggers, whose main topic are current news.
Surely it is a tool that many of you already know and, maybe, experimented, but if you have not tried it yet, I really suggest you to do it.

The list of sources Storify let you build your story from is very big:

Storify itself

Twitter

Facebook

YouTube

Flickr

Instagram

Disqus

Tumblr

SoundCloud

are probably the most common sources, but you can also grab content from these other sources: StockTwits, GetGlue, Chute, and BreakingNews

Finally, the opportunity to search on Google, embed URLs you may have saved in your favorites or from your RSS reader, makes the potentialities of Storify almost infinite.

Obviously, the stories you create can be exported easily to your Wordpress site (both .com and .org), Tumblr, Posterous. You can also mail your stories directly to the subscribers of your newsletter if you are using MailChimp. In other case, you can embed your story via a line of script. Finally, it is possible to share your story on Twitter, Facebook, and Google+ via social buttons.

Be aware that Storify is quite easy to use, to really be able to create a story that engages your readers is not easy at all. This post by Dave Copeland, Do’s and Don’t For Using Storify, describes perfectly how to create a story that won’t let your readers indifferent.

Pearltrees is probably one of the Curation Content sites on the rise among content marketers.

At first it is not that different from any other social bookmarking site:

You have a browser app which let you “pearl” the page you are visiting;

You can connect your Twitter and Facebook accounts to your Pearltrees account;

You can import the links you may have saved in Delicious.

What makes Pearltrees unique is the visual nature and truly social cooperative nature. It lets you organize your interests into Pearls (let’s say “Topic”) and Pearltrees, which are practically folders where you can add the pages you pearled in a branch. Another interesting function of Pearltrees, as said, is its social cooperative nature, as any other curator expert in your topic may ask to team up with you (and vice versa).

The social nature of the site is not limited to the cooperation between curators though. In fact, as soon as you create your pearls, the system will start presenting you related pearls, which can be added to yours completely or just the branch you are most interested in.

For instance, in a pearl I created about SEO, I added the one about Python, a topic which interests me, but I am not absolutely an expert of; hence it is better for me to rely to the deeper knowledge of another curator.

Finally, as any content curation site, it is possible to share your pearls externally (Twitter, Facebook, email) or embed them in your site. But you can share pearl also internally, for instance to your curation team and those one who picked a pearl from you in the past. An interesting function is the ability to export all the links present in your categorized pearls in a RDF file, which can be easily opened with Excel.

Why do I Need to Curate Content?

There are at least six reasons for considering Content Curation as a tactic to follow in your Web Marketing plan.

Conquering the Long Tail

From a strict SEO point of view, to have a section of your own site dedicated to the curation of the best content related to your market, or to dedicate a section of your blog to it, is a powerful way to enhance the long tail reach of your site.

Obviously, you need to follow the principle of Content Curation as described above (discovers and curates, adds value commenting and providing perspective, crediting the sources) in order to not simply push duplicated content onto your own site.

Tools like Scoop.it, with the opportunity they offer to export your curated content feed into your site make this operation easier.

Finding Sources for Original Content Creation

Another great reason why you should do content curation is that doing it you can collect, find, and re-use (always crediting the original source) great ideas and information, with which you can create great original content.

For instance, using discovery tools like the ones above cited, saving the RSS feed of the best sources about a topic and using tools in order to further select the needed content from those sources (i.e.: Yahoo Pipes and some hacking, as described in this classic post by Dawn Foster).

Sure, for some specific topics it may be very hard to find content online, but don’t forget that a world outside the web exists with tons of sources, which can be easily collected and curated, as I explain in this video I had the pleasure to shoot for Distilled:

Finding Great Contacts for Link Building Outreach

This is almost a natural effect of the Content Curation.

To discover and share only the best content online (and offline) about your niche, puts yourself on the radar of the content creators, fact which can lead you to:

Having them linking to your curated content.

Establishing a contact with them, and possibly creating a collaboration with them.

Creating the opportunity for the creation of original content with them.

To create original content based on the content you have curated can be an excellent method for obtaining links back too from the sources you cite and use.

Then, social curation content is maybe the best way to fulfill the objective of any RSS (Really Simple Stalking) plan, as it was described by Wil Reynolds at the last LinkLove conference.

Obtaining a Great Amount of Social Signals for Your Site (or Social Media Profiles)

Every well executed action of content curation tend to attract readers and to generate a great amount of social signals (tweets, +1s, likes...).

Just take as an example the "anti-Google" posts Aaron Wall writes from time to time on SEObook. They are a classic case of "Elevation Content Curation", as Aaron in those posts usually draft a more general trend or insight from a mass of daily musings, which he widely credits with links and citations.

Another example is what Expo Comic Mx did so to obtain better results from its Facebook page: to post a tender photoset featuring a happy Stormtrooper family using the photos of Kristina Alexanderson. That photo - a great example of targeted content curation you can see here below - has obtained more than 13K likes, 756 comments, and was shared more than 7,000 times nowadays.

Branding, ORM and Reference Traffic

The explosion of Pinterest, even though now it has evolved into a more complex social marketing tool, is a wonderful example of the benefits of being active and using Content Curation platforms.

Creating a qualified presence for your brand in those kind of sites, practicing a wise Content Curation activity, and being participative with other curators has been demonstrated as a relatively easy way to enhance the thought-out knowledge of a brand. It helps in dominating the SERPs for your brand name (which is great if you have Online Reputation Management issues), and it provides a constant flux of organic traffic to your site; traffic that - as happened with Pinterest - can become really big if those Curation Content sites you are using become widely known to the masses.

Finally, from a strict SEO point of view, the active use of the Curation Content sites helps in making of your site an Entity to Google's eyes, which is now essential in order to gain authority and relevance and not being considered just a minor presence in the web.

Becoming a Reference in Your Industry

Curating the best sources about your industry on your site and, especially, using your social media profiles as a medium to share your discoveries, can really help you in obtaining the objective of becoming - if not the - at least one of reference in your industry.

Again, the reason is quite easy to understand: if you share, comment, and credit only the best sources, then people will tend to look at you as an authoritative source of information, and the creators you cite will start desiring to be cited by you.

And we all know what does it mean to become an authoritative source, also for Google.

My strawberry jam shows only this article in its popular list at the moment :-)

To add a few ideas to this great article:

Google Alerts can create RSS feeds so can be used as input to the currating engines.

I like Paper.li myself. It seems to make some good decisions on what's popular and displays the results in a neat way. It's downside is that it doesn't have an RSS feed, so I built my own for it :-)

Other tools I find great for publishing/syndicating the currated content are dlvr.it which can post RSS feeds to most of the popular social sites and If This Then That (ifttt.com) which can send lots of things everywhere.

Nice. As we speak I'm curating this article for my site. One killer tool that is missed all the time.

Wordpress *Press This*- Wordpress has a built in curation tool called Press This. It's a bookmarklet that lets you clip any web page and it turns it into a blog post of your own on your site. I grab an excerpt from the post i like, add my commentary and create the post. The reader then links back to the orginal site to read the full article. Find the tool under wp admin Appearence > Tools > Press This. Here's what this article looks like using Press This: http://www.flashissue.com/content-curation/content-curation-guide-for-seo-what-how-why-seomoz/

Thanks Phil for the tip... yup, it looks great... Even though if not used properly (as you did) it can be an easy way for simply republishing the content of another site, and signed with your own name as author (and now we know how much the Authorship is essential in the author rank era).

Sorry for late response, I tend to catchup on blog posts every Friday (so a tad late to this party, oops)

You promised me an informative Moz post last week in London and you've blown me out of the water, I was looking forward to a quiet Easter with a bit of work thrown in to keep up but now you've given me the chance to sit down and explore all these tools - thanks fella! :) PearlTrees certainly looks of interest.

PS I've also got to doff my hat to you for getting in photos of Stormtroopers and Raiders of the Lost Ark! :D

I think content curation is just a great way to give your audience more information. You can use it to back up your own position on certain issues and show your readers that other professionals agree with you. It goes a long way in making you and your brand more trustworthy.

Speaking of curation, great round-up of tools! I have to admit I haven't heard of half of these, and definitely have to check some of them out.

Warning: The following has no relevance to anyone...

The other day, I was pushing a big cart of boxes through the storage facility where we rent a locker. As the lights automatically turned on and off as I rolled through identical hallways, I was reminded of that exact same scene in Raiders. It was kind of cool to pretend that my old books and used baby clothes were holy relics. Luckily, my face didn't melt.

Your post is very helpful. I have to admit I didn't know about some apps you propose.

Your content curation guide is professional and honest. In such sea of content we navigate in, highlight the most remarkable pieces of content is one of the most important things we have to do for giving relevance to ours webs, blogs, etc... but tedious too.

When I read on my Reader or Zite apps, there is so big amount of good content that I think the "muse of discerning" has abandoned me.

Very nice and well arranged Content Curation guide, thumbs up for that. I am already using most of the tools and sites that you have mentioned, and they are performing quite well for me, If everyone follow this guide, I hope they won't have much problem with their content anymore.

We're between Scoop.it and Bundlr, still in beta and working very hard to improve the product. I think that we have two main features you will probably appreciate: our bookmarklet which allows to snip any content (text, video, imges, streams) just with a drag&drop and the collaboration which is very useful for team working.

Hi Gianluca! I really have to agree with you that Scoop.it is one of the best site for content curation. I believe that the overall quality of the curators present in Scoop.it is quite high. Anyway, kudos for this excellent post. I really hope to read more of your articles.

As the founder of a community of content curators Internet Billboards, I was really pleased to see and read this. A little validation of what you are doing never hurts. Not only was this curated of course, but it went in our Facebook Fan page timeline update. Nice job all the way around. Thanks for this article. Great job!

I am very interested in using Scoop-it for content curation, as it seems like you can get a good amount of link power. It might only be from paid accounts though, so not sure how far you can actually get from the free account. The paid version also seems to let you have up to 5 Topics whereas you can only have 1 in the free version.

Nice articlet about the Content Curation. Can anyone describe more about "Chronology". I am using Simple Link Directory WordPress Plugin for One Page Directory and Content Curation solution. You can create innovative and elegant Link, Resources or Partners page on your WordPress website in matter of minutes

It is absolutely a great way to develop niche authority. I am the founder of Internet Billboard we are a community of content curators. What do you do sir? My advice for curation tools is to start with Scoop.it and create a topic.

I have a specific question concerning integrating Wiki content. I would like to incorporate curated content from Wiki in a website for a very specific topic which adds value to my audience. To do this I used an <iframe> with an embeded link to the WIKI page I chose to feature. (again very specific to my audience). I do not try to hide my information source, rather use a <h2> tag to indicate the information provided is from wiki.

Q1: Is this an acceptable curated use of Wiki content?

Q2: Is there any added benefit (or detraction) from an SEO standpoint in featuring this content. note: Wiki page contains many embedded Wiki links within the top level page. Does this HELP or HURT my web SEO?

Thank you for the wonderful post. I had started reading your "Social Media Curation Guide" but I decided to read this post first since it was mentioned in the opening line. What a great decision that was!This post was thorough and in-depth but still accessible enough for a beginner such as myself. I tend to get very overwhelmed with the idea of content marketing and curation but this post was very easy to understand and follow.This was extremely helpful and first thing in the morning, I plan to dive into content curation!

Very useful post. A curiosity: what do you think about Newsletter Curation? I've just discovered http://welcome.flashissue.com/beta/, which is quite close to what I've in mind, even though I would really like it could be integrated with mine CRM.

first of all I kindly ask you to comment in English, as the 99% of the SEOmoz readers do not have a big knowledge of our language: Italian :D.

Said that, Newsletter Curation, is nothing different than any other Content Curation platform, hence, if following the principle of Curation, surely it is a very interesting tactic to use in order to fulfill the objective of becoming a trusted source of news.

It is the best post i had ever read for content curation. Amazing Post....

I also wrote about it, with a reference to a software that I just bought to automate the process of post curation with some nice results.

I think that Content Curation is the future for bloggers like us that have to write everyday. We can, and we have, (with contet curation) to add value to our posts. An Content Curation is the solution.

Obviously content curation is one of the important aspects of your overall internet marketing strategy.Always written and curated content for websites and blogs but never bothered that so much tools are available these days that can help us organizing and maintaining our curated contents. Thanks a lot for the information seo-moz.

Nicely helpful, Gianluca. The one thing about content marketing is that... well, you have to deal with an awful lot of content. Knowing the tools that can help you out is a good step in the direction of an easier, less cluttered working life. Content curation also seems like a very good way of making content creation easier - I may have to go away and read that manifesto, and show it to some of our clients. Thanks for the reviews and guides!

In depth, complete, useful and worth bookmarking...! In today’s world where thousands of articles and blogs related to the topic are updated in a day, it is necessary to see have a content curation tool that allows us to collect the best resources, all at once place.

This is the in-depth analysis about different content curation tools that works! Personally I am kind of selective about using content curation websites, for me Storify and Bundlr works quite well...

One of the highly useful post by you Gfirorelli!! I was aware of only some of few sites for the content curation activity but now I got so many !! I liked pearltress because of shoing the contents in the Pearl tree format!

In the last point of your Post i.e. Branding, ORM and Reference Traffic : You said for ORM the content curation can be very useful by making the usage of it on popular sites like Pinterest!! I request you to please provide me a short and small example so that I can make this concept clearer ! Thanks Sir. Thumb up to you!!

About using Pinterest as a branding (and ORM) tactic via Social Content Curation is quite evident. If you share the top notch imaginery about your niche, and not only about yourself, is a very good way to conquer (with the eyes) new fans "pinterested" in what you share.

Then, your Pinterest profile can pop up in the first page of Google for your brand name, as it happens for HGTV

About how Pinterest is an huge organic traffic generator, there are several studies proving it, even though it is not so immediate that the organic traffic generated by Pinterest finally has a good return of Conversions.

A great post about how to do Marketing with Pinterest is this one by Kristi Hines (@kikolani) in the KISSmetric blog:

What a great post Gianluca - so many of us spend time researching and absorbing information on topics related to the sites that we run/market online, but how many use content curation to bring the best of that information together and actually use it to benefit you from a digital marketing prospective by creating one rich information source? I for one haven't but now I have read your post I will be aiming to use content curation and taking your advice to aid my online marketing strategy - thank you!

Curation is a great linkbuilding technique. I like the idea of creating posts with "Top 10 Best..." lists, because people love to read and share lists. It also flatters the original content producer by the fact that they've "earned" a spot on your post, and this encourages multiplying of the post in social media.

I've used Paper.li also, which is great although I wish they'd give you more refined control over the content selection. It's a fantastic option for those who want to have a presence on Twitter without actually using it.

As I said before nice article - I'd just pull you up on one point. You say the best way to find information is to listen. I'd argue the best way to find information is to ask the right questions and then listen. I guess using an RSS feed is kind of an online form of asking the right questions.

No I don't think we are - I was just pointing out it can be important to ask the right quesitons or source the right content to start off with in order to get the type of content you need be able to listen properly.

Grande Gianluca!! Thanks for adding my guest post over at SEJ on Scoop.it

I've been playing with Pearl Trees & I really like the look & feel of that application. One thing I find lacking in most curration apps is the ability to schedule. I'm so busy with conferences, meeting, calls, projects, than when I do go into a frenzy and find Oodles of great content I don't like bombarding my readers all at once with the posts. I would love the ability to schedule them throughout the day, rather than go back in and do it manually.

I understand you :)
My tip: schedule tweets and program them to be published along the day (almost every twitter app but the original allow scheduling)
The best is to program them when your followers are more active (use Tweriod to discover this).
An alternative is to create bundles with bitly and tweet the link tithe bundle itself, better if it is topic-based.

I have found Buffer App effective at not only spacing out my posting, but also time optimizing when to post to Twitter, Facebook and LinkedIn. The handy browser bookmarkelt makes it super easy to share / curate good finds on the web. It even allows you to edit or add a comment to what get's posted.

Oo I should have clarified what I meant by "scheduling". I meant it within the application itself. I use Buffer, Hootsuite, Tweetdeck, for actual schedling, monitoring, managing a few platfroms. But what I mean is within the actual content curration appliction. In my case Scoop.it It would a wonderful addition to have. Because I ususally scoop things first thing in the morning. So rather than all of them showing up at once. I wish I could scoop them all at once but display them 70 to 90 minutes apart. Thanks for your input.

Hi there! Somehow missed that post and just seeing it now. Guillaume here, one of the founders of Scoop.it

@SEOCopy: Great point on scheduling. We currently offer scheduling options as part of Scoop.it Business for now - have you had a chance to try it? Would be happy to set you up with this if not. And thanks again for the great post you did back in January!

Thanks for writing such very informative and helpful post. Currently I am not emphasising on content curation in my search engine optimization campaigns but now after reading this complete post decided to take this very seriously and start content curation.

Nice post Gfiorelli, really love how indepth you have gone with each specific platform =) But yes content curation is a must when sorting out the best information from the sea of information, I have found Storify to be really effective in the past. One or two of your suggestions I have not used in the past so I will be interested to see the results in which it will yield.