Eric Anderson

Eric Anderson is the Vice President of Digital at People to People Ambassador Programs, the leading provider of educational travel experiences. He is the author of Social Media Marketing: Game Theory and the Emergence of Collaboration, published by Springer in 2010, and was named one of iMedia’s 25 Digital Marketing Leaders and Innovators in 2011. Previously he was a partner and lead strategist at White Horse, named by Forrester Research as one of the nation’s top user-centered design agencies, for 13 years; his clients included HSBC, Wells Fargo, Columbia Sportswear, WebMD, Schlage, KinderCare, and Microsoft. He holds an M.A. in Literature from Marquette University, and a Ph.D ABD in Cultural Theory from Washington State University. Anderson applies his passion for behavioral economics to every marketing challenge, and is currently shopping a book proposal applying game theory to the films of Quentin Tarantino, because he believes that Mr. Pink has a lot to teach us about dealing with conflict. He blogs unreliably at www.unsettler.com, where he also posts bleak photos.