Karmen Pedaru and Abbey Lee Kershaw Heat Up Numero

Two of the hottest models, Karmen Pedaru and Abbey Lee Kershaw, are setting the May issue of Numero Korea aflame. The editorial, titled 'Deception,' pits the two in a steamy encounter shot by photographer Mariano Vivanco.

The Australia-born Abbey Lee Kershaw is 22 and lives in New York, while 19-year-old Karmen Pedaru, from the Republic of Estonia, has been marked as a rising star among top models.

Implications - For a company in need of immediate brand attention, sexually charged advertising is one of the most effective forms of marketing. By creating a buzz and controversy around the marketing, the company instantly increases brand awareness by becoming a water-cooler discussion topic.