New television ads for RIM's flagship BlackBerry Bold 9900

The BlackBerry Bold 9900 is the current flagship model for RIM and it brings the manufacturer closer to iOS and Android while not quite filling the gap. Unlike the original BlackBerry Bold 9000, this model features a touchscreen, faster processor and a much improved browser that actually will even let you pinch to zoom. The fabulous physical QWERTY from the original Bold 9000 is made even better, if you can believe it, by making the keys wider.

Of course, what good is a flagship model if you are not going to promote it? RIM has taken two ads that it used for different models and re-worked them for the Bold 9900. The first spot with DJ Diplo was originally used for the BlackBerry Torch and the other spot with the Night Bikes appeared for the BlackBerry Curve 9350/60/70. One major change is the tag line which is "Be Bold".

Will RIM be bold enough to fix the problems that made 2011 such a terrible year for the company? The problem is that as good as the BlackBerry Bold 9900 is, the phone is missing some features that Android and iOS users take for granted like a dual-core processor, front-facing camera and a well stocked online app store. The BlackBerry Bold 9900 would have been a huge hit about 18 months ago which bring us to the point that RIM remains a step and a half behind its competition.

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