Julia Ormond stars as Joanna, a witch in a seaside town who is cursed to lose her daughters, Freya and Ingrid (Jenna Dewan-Tatum and Rachel Boston), over and over — giving birth to them again each time they die. She decides to break the curse by casting a spell over her girls so that they won’t dabble in witchcraft or know their true nature. Now they’re grown and fate has come calling on the night of Freya’s engagement party: Spells are cast, gloom and agony are foretold and, when Freya starts making out with her fiance’s brother, a vase of roses bursts into flames.

If that stirs you (and if your fingers need a break from typing all your erotic fan-fiction), then “Witches of East End” isn’t the worst you could do. The show has a sincerity about its silliness and light spookiness; for a moment there, it’s almost as if “True Blood” tried to conceive a demon baby with “Bunheads.” It didn’t turn out quite right, but that’s why we keep all those Mason jars in the basement. Grade: C