Month: May 2014

1. Use the title to your advantage Apps can have pretty long titles. Make sure to take advantage of this. Instead of just naming your app “Pirates” instead name it “Pirates: A fun and free game” for example. This makes sure people searching for any of the words can find Read more…

2013 is mobile’s year (finally). As a marketer, it’s critical to understand your audience’s mobile usage to ensure they can find you when, where and how they’re looking for your business on the device of their choice. Not all mobile entryways are created equal. 1 out of every 3 visitors Read more…

SAN FRANCISCO: Facebook’s development as a mobile business has taken another step with the launch of a new advertising network that can serve ads to third-party apps. The Audience Network product was unveiled at a developers’ conference in San Francisco and effectively offers all the features of existing Facebook ads Read more…

Facebook announced a shedload of new features today at F8, a conference for its developers. The new features include a “Like” button for mobile apps, the ability for apps to “deep-link” to things inside other apps—cross-functionality that today usually requires people to exit one app and navigate through another—and the Read more…