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Last year’s Black Friday took everyone by surprise. Not only did retail records get smashed faster than a discounted coffee maker being beach-balled around a store by MANIAC SHOPPERS, those retailers who didn’t get their plans in place repented the error of their ways by planning a long and fruitful retirement begging for change in the nearest gutter.

We’ve just gone live with our first campaign for Debenhams. It goes without saying that we’re super-excited, and we really think social shopping’s going to help them shake things up on the high street in the run-up to Christmas.