PizzArt by Anchor Food Professionals

BATU PAHAT, 21 July 2017 –Proving once again why they are
the reigning leaders in the dairy food services segment, Anchor Food
Professionals has launched an exciting campaign with their partners, and this
time with a creation that Malaysians can’t resist –Pizza!

Celebrating pizza in all its shapes and sizes, the
new campaign called“PizzArt”takes the enjoyment of pizza a
notch up into an art form. Whether you’re a hard-core foodie or a discerning
gourmand, these pizzas will deliver.

Together with 24 outlets in Peninsular and East
Malaysia,Anchor Food Professionalswill be introducing artisanal
pizzas that are taking the world by storm. Masterpieces such asFlower Pizzas, Pizza Bombs,Adjaruli Khachapuri, Mini Muffin Pizzas
and Pot Pie Pizzasare waiting to be devoured at participating
restaurants from May to mid-November 2017.

The artisanal pizzas were conceptualized and
created by theAnchor Food Professionals’ Hot Cooking Chefsas a way to help their partners
create more excitement and variety in what they offer to their customers.

*Adjaruli Khacapuri*

The pizzas can only be made by kitchen crew with
advanced culinary skills, and in restaurants with pizza ovens. Chefs and
assistants from participating restaurants were trained in the ways of a skilled
pizzaiolo by Anchor Food Professional in preparation for the launch of the
campaign. Through workshops they were taught specialized skills to create
unusual pizzas such as theavant-garde Pizza Flower.

*Flower Pizza*

The recipes call for only the finest ingredients
such asAnchor Mozzarella Shredded Cheese, Anchor Unsalted
Butter, Anchor Colby Cheese, Anchor Cheddar Cheese, and Mainland Edam Cheese.In Malaysia, the Anchor brand is
already a leader in the dairy segment. When you dine in a restaurant, a hotel,
or a quick service restaurant(QSR),chances are you are already
having a taste of Fonterra’s dairy products through Anchor.

*Mini Muffin Pizza*

Speaking at the unveiling of thePizzArt campaign in Kuala Lumpur,Ms Linda Tan, Director of Anchor
Food Professionals Malaysia said that the new campaign will strike a chord with
pizza-loving Malaysians.

“Malaysians are increasingly leading
busier lifestyles and are grabbing food on the go or dining out. Our insights show
us that Malaysians generally love pizzas. We wanted to excite them further by
taking the enjoyment of pizza a level up by introducing extraordinary, gourmet
pizzas that are taking the world by storm. If you love pizzas, then this is a
must try,”Ms Tan said.

*Pizza Bomb*

She added that this is an example ofinnovative campaignsthat Anchor Food Professionals
has launched with their partners such as the highly successful Say Cheese
Campaign which introduced Japanese-inspired cheese based desserts, and the
second wave which introduced sweet breads infused with creams and cheese. The
more recent French-inspired Travel Cakes (butter loaf cakes) made available at
participating bakeries ended on a sweet note as well.

“We are continuously finding ways to
help our partners stay ahead of the curve by introducing global trends and
unique creations to their consumers using only the best dairy by Anchor. By
drawing on our New Zealand based research and expertise, we are able to help
them achieve a competitive edge,”she added.

*Pot Pie Pizza*

With the new launch of PizzArt, Anchor Food
Professional hopes to trail blaze a‘new age’of pizzas in Malaysia. Pizza
bombs which made an appearance in the international food scene is an explosion
of flavour and cheesiness in a ball of chewy dough with a crispy crust.
Adjaruli Khachapuri is a boat shaped pizza filled with hot cheese and oozing
egg and is a Georgian invention, all the rage in food capitals of the world.
Muffin pizzas are bite-sized versions of delicious pizza and perfect for
breakfast and as snacks and pot pie pizzas are as hearty and satisfying as they
sound with pizza dough used as a pie crust with all the flavours and stringy
cheesiness of a pizza steaming inside.

Consumers can also look forward to participating in
some fun contests on Anchor’s Facebook@AnchorDairyMalaysiain the month of July to win
exciting prizes.

The
artisanal pizzas will be available atMovida and U Pizzeria
in Klang Valley, Movida and U Pizzeria in Perak, US Pizza and Lunarich in
Penang, Movida in Melaka and Johor, Ejohng Concept in Johor, The Chubs Grill
and Mad Ben Café in Sabah and Chillax Café & Bistro, Coup De Grill and
Bistecca & Bistro in Sarawakfrom May to mid-November 2017.

About Anchor Food ProfessionalsThe recently rebrandedAnchor Food
Professionalsreflects the way the food service
team are now doing business, acting as true consultants, working behind the
scenes to deliver exciting new tastes and products for chefs, bakers, caterers,
commercial kitchens, hotels, restaurants, quick service restaurants and cafes.
The team will help businesses with all aspects of their operations, from
front-of-house presentation, and pricing and promotion, to enhancing yield and
taste and delivering exciting new menu options. By getting to know their
customers’ businesses,Anchor Food Professionalsis using this
knowledge and optimizing dairy ingredients usingFonterra’sworld leading
research and development capability to meet the specific needs of chefs, bakers
and restaurant owners.