Kenya Food and Drink Report

About This Report

Abstract:

We expect robust growth in Kenya s economy, which will drive positive growth in the food industry. Kenya s diversified economy makes it one of the region s best performing, as it is less exposed to the downturn in commodities prices and China s slowdown. ...Kenya s diversified economy makes it one of the region s best performing, as it is less exposed to the downturn in commodities prices and China s slowdown. Food sales over our five-year forecast period will grow by --.- in local currency terms, driven primarily by -.- private consumption growth on the back of the country s rising incomes and favourable demographics, as well as growing financial inclusion. Kenya s increasing investment in the construction industry will be among the country s key growth drivers, which will support growth in the food and drink industry as consumer confidence rises. ...Additional competition from international powerhouse Unilever will also help spur the total market value. Convenience foods will further expand into the essential foods segment, benefiting from growing demand for longer lasting packaging within the milk and juices categories to better suit lower-end consumer market

...Despite rising headwinds, economic growth in Kenya is gathering steam. Data released by Kenya s National Bureau of Statistics on September -- ---- showed real GDP expanded by -.- y-o-y in Q-, from -.- y- o-y the previous quarter. The improving growth figures are consistent with recent high frequency data, and support our view that economic momentum is building in Kenya. While the effects of the heavy currency depreciation and associated monetary tightening seen over the course of ---- are still filtering through, we expect growth to remain relatively resilient. Consumer spending will be the key driver of economic growth in Kenya, and we predict that spending by Kenyan households will rise in real terms by -.- in ----. ...The country is one of just six in Sub-Saharan Africa where organised food retailers control more than -- of the market. Few of the other five states - South Africa, Botswana, Namibia, Zambia and Zimbabwe - have strong local players like Kenya s Nakumatt, Uchumi, Tuskys and Navias.

...BMI View: Kenya s booming consumer outlook will encourage investment in the food and drink industry over our five-year forecast period. Rising disposable incomes will boost higher spending across a wider range of food segments, with the uptick in non-essential products as well as a growing demand for convenience foods. ...

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