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Hasbro is integrating its content initiatives, including television, film, commercial productions and short-form, under Stephen Davis

Hasbro, Inc. is integrating its content initiatives, including television, film, commercial productions and short-form content, under Stephen Davis, president of the Los Angeles-based Hasbro Studios, the company announced on Tuesday.

Davis, who has overseen global TV development, production and distribution for Hasbro since launching the studio in 2009, will report to John Frascotti, Hasbro's chief marketing officer.

In addition to television, Davis will now lead Hasbro’s Film Group in Los Angeles and the company’s Rhode Island-based studio, which is responsible for producing the company’s commercials and short-form content.

In his expanded role, Davis will oversee the company's feature film slate, including “Transformers 4” with Paramount, “Stretch Armstrong” with Relativity Media, and “Candy Land” with Sony.

“We are bringing together several of our entertainment groups so that we can fully drive our content development capabilities across our global franchises,” Frascotti said. “Stephen is the perfect choice to lead this important new initiative. In just three years, he has made significant contributions to strengthening the company’s global brands by propelling Hasbro Studios into one of the world’s most successful producers of animation and live-action programming.”

Under Davis guidance, Hasbro Studios has produced approximately 750 half-hours of programming, including “Transformers,” “Prime,” “Littlest Pet Shop” and “My Little Pony: Friendship is Magic.”

“We are in the early stages of unlocking the full power of Hasbro brands globally and this new group will capitalize on our talent and creativity on both coasts,” said Davis. “We are now in a tremendous position to expand our content and storytelling more impactfully across all screens around the world.”

Hasbro Studios' shows are seen in more than 170 countries and aired in the U.S. on The Hub, a television network for kids and their families that is a joint venture between Hasbro and Discovery Communications.