UnLoched

George Michael was on to something. While we’re fairly certain he wasn’t talking about faith in a business sense, his sage advice can easily be applied to companies and the people they employ.

We’re talking about your brand promise here — the values, attributes and ways of doing business that give your company its personality. What customers can expect when they buy from you. Your company can spend hundreds of thousands of dollars shouting your brand promise from the rooftops, but unless people on the inside buy into what your brand is all about, people on the outside (customers) won’t care one bit. Read More

In “How to Win Support for Social Media – Part 1” we covered two of the top five reasons companies don’t use social media and what you can do to counter those particular concerns. This week, we’re talking about the final three reasons and how you can respond to win support. Read More

Last week we covered the top 5 reasons why B2B companies don’t use social media. And as promised, this week we’ll delve into the “so now what?” part of the discussion. If your social media implementation plan has been hindered by any of the 5 reasons we mentioned, here are some things you can do to earn some support. Read More