Heal's launches mobile site

Heal's, a contemporary furniture, lighting and home accessories retailer, has launched a mobile-optimized website allowing customers to search, browse and make purchases on their smartphones.

Enabled through the Venda Mobile Platform powered by Localpoint Storefront from Digby, Heal's mobile- optimized site enhances their cross-channel strategy and complements their e-commerce site and six retail stores across the U.K., according to a company press release.

Key features of the site include large, rich product images with additional views, detailed product descriptions, a homepage banner, shop by category, store locator, an ever-present search bar, ratings and reviews, and social integration with Facebook, Twitter and email a friend, Mike Traill, head of e-commerce at Heal's, said in the release.

"With an increasing percentage of our online traffic coming from mobile devices, enabling a mobile optimised website was a strategic next step for us," he said. "The shift to mobile creates a huge opportunity for us to engage with our valuable customers on a deeper, more personal level."

According to a recent survey by eDigitalResearch and IMRG, 40 percent of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile.