Annika Fleur Seidel is a Melbourne based Art Director and Illustrator. With a background in graphic design, she works across a number of disciplines including fashion, styling, product design, print and animation.

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Medibank Colouring Wall

The brief for this job was to create a giant mindfulness colouring wall to engage tennis goers as part of the Medibank Path to Better at the 2017 Australian Open Festival. The illustration depicted the activities dotted along the Path to Better route from Flinders Street Station to the event, and was populated with fun anthropomorphic characters related to health and tennis. The finished piece measured at a big 5 x 2 metres and came with giant markers to colour in the design, delighting children and adults alike.