The glaring problem is that this item will be released on March 27, a full month after people were losing their minds over the dress.

And in a month, it seems unlikely that people are really going to care. Or at least, care enough to spend $16.99 to get two iPhone cases that will, in time, amount to little more than an ironic callback to an internet meme we all had some fun with for like three days.

As my colleague Caroline Moss said, people may have bought these things the night of - like this man, who got a tattoo of the dress on his leg - the way you might buy pizza after a long night of drinking.

But waiting a month to get the product that relates to an event? Well, then the event is over.

It seems more likely, then, that people trying to sell things that are white and gold or black and blue will end up like these guys, scrambling for the business opportunity that follows from a bland conversation between a few bored millennials.