How to Start, Run, and Stay in Business, 2nd Edition

The best small business guide in America just got better!
* What kind of business is right for me?
* Where do I go for financing?
* How much should I charge?
* How do I find good personnel?
* What kind of bookkeeping system is best for me?
* How much insurance do I need?
For over a decade, more than 100,000 small business owners like you
have turned to How to Start, Run, and Stay in Business for answers
to these and other crucial business questions. That's because top
consultants Greg and Patricia Kishel speak your language, offering
down-to-earth advice on every aspect of starting and running a
business. Completely updated and revised, this Second Edition now
offers three new chapters on making a business plan, managing and
motivating your employees, and selling and servicing. Some of the
features that have made this guide such a huge success
include:
* An interactive handbook format, featuring dozens of check-lists
and examples, that takes you step-by-step through all the tough
nuts-and-bolts decisions
* Sample forms and statements, including job applications,
accounting forms, and inventory cards, to make sure that you're
organized from the start
* Budgeting, advertising, and marketing plans that help you outline
a strategy for success
* A "Getting Help" directory to pro bono organizations--expert
advice, free of charge!

GREGORY and PATRICIA KISHEL are business consultants and coauthors of Start, Run, and Profit from Your Own Home-Based Business, Build Your Own Network Sales Business, and Cashing in on the Consulting Boom. They both have MBA degrees and teach college courses in management, marketing, and finance. Gregory is also Director of the Orange County Small Business Development Center in Southern California.

Instructors

Permissions

To apply for permission please send your request to permissions@wiley.com with
specific details of your requirements. This should include, the Wiley title(s), and the specific portion of the content you wish to re-use
(e.g figure, table, text extract, chapter, page numbers etc), the way in which you wish to re-use it, the circulation/print run/number of people
who will have access to the content and whether this is for commercial or academic purposes. If this is a republication request please include details
of the new work in which the Wiley content will appear.