The analysts forecast the Memory Foam Mattress market in the US to grow at a CAGR of 11.96 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing cases of sleep disorders. The Memory Foam Mattress market in the US has also been witnessing the introduction of plant-based memory foam mattresses. However, the high cost of memory foam mattresses could pose a challenge to the growth of this market.

The report, the Memory Foam Mattress Market in the US, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the Memory Foam Mattress market in the US and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The Memory Foam Mattress market in the US is witnessing the introduction of plant-based memory foam mattresses. Unlike traditional or gel-based memory foam mattresses, plant-based memory foam mattresses are made of plant extracts rather than the petroleum by-product polyurethane. This significantly reduces the odor issues related to the memory foam mattresses. In addition, plant-based memory foam mattresses are 20-25 percent cooler than the traditional ones.

This enhances the breathability and reduces the issue of heat retention by the mattresses. Thus, for these reasons, the introduction of plant-based memory foam mattresses is expected to witness significant growth and contribute revenue to the Memory Foam Mattress market in the US during the forecast period.

According to the report, one of the major drivers is the increase in cases of sleep disorders among the US people. The increasing number of patients suffering from sleep disorders in the US has propelled the end-users to adopt memory foam mattresses.

Further, the report states that the high cost of memory foam mattresses is a major challenge faced by the market. Memory foam mattresses are much more expensive than the traditional innerspring mattresses. This prevents price-sensitive end-users from buying memory foam mattresses.