There's tremendous momentum in the legal cannabis sector right now. The boom is crackling with excitement and flush with money, reminiscent of the old California Gold Rush.

Call this the "Green Rush," where weed investors are pulling in profits hand over fist.

Yesterday, for instance, it was reported that the 50 licensed marijuana retailers in Nevada, which only went "fully legal" 12 days ago, are already running out of marijuana to sell.

And California is less than six months from opening a legal, recreational market that will dwarf all other legal weed states, plus the entire nation of Canada. I'll tell you why I'm expecting monster profits there in a minute.

But… one of my favorite legal weed plays has been in the news lately for an entirely different reason.

Now, it's not a grower, and it's not a retailer (I save those recommendations for my paid-up Nova-X Report subscribers as part of a comprehensive, well-balanced, 30-stock weed portfolio), but it will be one of the biggest, most important players in this boom sector, especially when California lifts the curtain on its market.

And I couldn't be happier with the price we're getting here…

The "Green Rush" Is Very Real

Sure, plenty of forty-niners struck it rich, but the real fortunes went to the folks who sold the prospectors the things – tools, clothes, food, housing – they needed to chase their dreams of gold riches.

In fact, this is where we get the term "pick-and-shovel play" from.

Levis Strauss is a famous example. The Bavarian immigrant didn't pull an ounce of gold out of the ground, but he sold dry goods and, of course, well-made, reasonably priced denim overalls to the surging crowd of gold seekers hitting San Francisco at the time.

Today, Levi Strauss & Co. is a globally recognized brand (and a $4.5 billion company). You can't buy their stock, but I'm willing to bet you've bought more than a few pairs of jeans from Strauss' heirs.

In 2017, the profit potential in marijuana isn't much different… except for the fact that there's exponentially more money to be made.

Just like in the 19th century, 2017's "pick-and-shovel" cannabis plays will mint millionaires.

You can be one of them.

When Regulations Are Good for Stock Prices

Just a few weeks ago, I attended the fourth annual Cannabis Business Summit and Expo in Oakland, Calif., not too far from where I live. I tend to think of "Oaksterdam" as the "spiritual home" of the legal weed movement because of initial successes legalization advocates and activists had there in forming California's long-established medical marijuana industry.

The hottest profit trend on display at the expo wasn't growers, or dispensers, or even edibles, but compliance.

You see, it varies from state to state, but the legal cannabis industry has voluntarily embraced some pretty stiff regulatory regimes, not only to satisfy opponents like weed "Flat-Earther" Jeff Sessions, but also to ensure people are kept safe as they consume the product and to make sure everything is dealt above-board.

Michael A. Robinson is one of the top financial analysts working today. His book "Overdrawn: The Bailout of American Savings" was a prescient look at the anatomy of the nation's S&L crisis, long before the word "bailout" became part of our daily lexicon. He's a Pulitzer Prize-nominated writer and reporter, lauded by the Columbia Journalism Review for his aggressive style. His 30-year track record as a leading tech analyst has garnered him rave reviews, too. Today he is the editor of the monthly tech investing newsletter Nova-X Report as well as Radical Technology Profits, where he covers truly radical technologies – ones that have the power to sweep across the globe and change the very fabric of our lives – and profit opportunities they give rise to. He also explores "what's next" in the tech investing world at Strategic Tech Investor.

By submitting your email address you will receive a free subscription to Money Morning and receive Money Morning Profit Alerts. You will also receive occasional special offers from Money Map Press and our affiliates. You can unsubscribe at anytime and we encourage you to read more about our privacy policy.

You can view our VQScore top-rated stocks now by entering your email below:

By submitting your email address you will receive a free subscription to VQScore and occasional special offers from Money Map Press and our affiliates. You can unsubscribe at anytime and we encourage you to read more about our privacy policy.

Today's Markets

DJIA240.09(0.93%)25,985.76

NASDAQ108.45(1.40%)7,837.42

S&P31.88(1.13%)2,856.11

MSFT1.91(1.63%)119.43

ABOUT MONEY MORNING

Money Morning gives you access to a team of ten market experts with more than 250 years of combined investing experience – for free. Our experts – who have appeared on FOXBusiness, CNBC, NPR, and BloombergTV – deliver daily investing tips and stock picks, provide analysis with actions to take, and answer your biggest market questions. Our goal is to help our millions of e-newsletter subscribers and Moneymorning.com visitors become smarter, more confident investors.

By submitting your email address you will receive a free subscription to Money Morning and receive Money Morning Profit Alerts. You will also receive occasional special offers from Money Map Press and our affiliates. You can unsubscribe at anytime and we encourage you to read more about our privacy policy.