It can be a daunting task to find commercial real estate leads that are a good fit for your business. And by now, you’ve probably worn out your list of referrals from friends and family, and it’s time to find another avenue. So, where’s the next place you should look? What options are available to you? You guessed it, the answer is social media!

207 million people in the United States use social media, so of course, it should be an integral part of your marketing and sales strategy. Besides posting to social media so tenants and buyers can find you as an agent, you should also be actively searching for those tenants who are already searching or will be searching for commercial real estate space in the near future. If you aren’t very familiar with social media, it can seem a bit intimidating to begin your search. Where do you start? And what do you search for?

In this video, Andrew Bermudez, Co-Founder and CEO of Digsy AIexplains how to best use social media to find people who are actively searching for commercial space. Although this video is geared toward CRE, the practices taught can also be applied throughout the sales industry.