Over the past few years, many corporate blogs have morphed from corporate news into full scale media destinations with hundreds of thousands or even millions of page views every month.

Why you might ask?

Pretty simple. Above all, content marketing has taken hold as a proven online marketing strategy. CMO’s know that their users are not searching for their company – but they CERTAINLY are searching for information or data that their company offers. On top of that, a corporate blog is a great content management system (particularly if it’s using WordPress) that already has all the corporate branding, social sharing, and links needed to direct traffic into the main portion of the site. Rather than building and paying for an entirely new content management system to pump out content — the natural tendency when a brand decides to invest in content marketing is to use the existing corporate blog. Once that process has started and the traffic begins to flow (as it inevitably does if you invest the time), its easier to redesign the blog with an emphasis on driving traffic into the main site with integrated calls to action than to build another separate property to house the content.

So, is your corporate blog an outlet for your own news, or is it an online destination?

About the Author

Drew is founder of ESM Exec Designs and is a travel addict running Oh Hey World. In his free time, Drew enjoys reading, traveling the world, spending time with passionate people, and is active member of the microfinance community.

About ESM Exec Designs

We specialize in professional grade blogs and websites for startups and busy executives that reinforce your desired brand and integrate seamlessly with your entire social media presence. For every website we build, we give a computer to someone in need.