Since the birth of the iconic alligator – the world’s first clothing logo and the symbol of its French tennis-great namesake – in 1933, Lacoste has been nearly synonymous with sport. When champion René Lacoste put his fa­vored tennis uniform (a white piqué polo shirt) into production for the mass market, it revolutionized the standard stiff and starchy athletic attire, usher­ing in an era of sport styles that were as comfortable and functional as they were chic.

It is an aesthetic that continues to guide the brand today, with its expansion into casualwear, footwear, and accessories.

In an ingenious marriage of adjective and image, this book presents a full range of words and concepts synonymous with the storied brand: Heritage. Well-being. Cotton. Quality. Air. Lightness. Joie de vivre. Iconic. It is an encyclopedia of casually elegant style.

Those principles can already be seen in the design of the book, which comes in a series of colorways, each only featuring the iconic alligator logo on the cover. Look out for a release from Assouline later this month.

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Highsnobiety is an online publication covering forthcoming trends and news in fashion, art, music, and culture, all on one platform.

Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. Today the blog and print magazine sit among the most visited global sources for inspiration in the areas of fashion, sneakers, music, art and lifestyle culture. Innovation, progression and always being several steps ahead of the curve are just some of the core values of Highsnobiety.