Empowered Products expands Gun Oil brand

Gun Oil from Empowered Products has introduced Fetish by Gun Oil Silicone Dressing Aid and Garment Conditioner to the market. Until now, Gun Oil products couldn’t be used as a dressing aid because it contains Vitamin E which can degrade the bindings on latex products.

Fetish by Gun Oil is a long-lasting silicone dressing aid and garment conditioner for latex, rubber and fetish enthusiasts. It is available now in the US, Canada, UK, Europe, Asia and AUS/NZ geographies in 2oz/59mL, 4oz/120mL and 8oz/237mL flip-top bottles with induction seals.

The purple and black packaging clearly wants to communicate the purpose of the product. The 2oz/59mL bottle is MSRP US$12.95/€11,61; the 4oz/100mL bottle is US$19.95/€17,89; and, the 8oz/200mL bottle is US$31.95/€28,65.

“We conducted extensive research in our labs on what enthusiasts wanted and products they used as dressing aids, and created a three-molecule silicone blend that is superior to other products because of the ratios of the different-sized silicone molecules,” said Mark Olson, vice president of sales and marketing for Empowered products, Inc. “Fetish by Gun Oil is a full-bodied, ultra-slick formula that only needs to be applied once, and lasts all night without any gaps or stickiness.”