mcgarrybowen

Mike Wente has been named chief creative officer of San Francisco-based Swirl mcgarrybowen. In his new role, Wente will lead creative teams focused on delivering breakthrough brand experiences in a digitally connected age for clients including Intel, Clorox, Microsoft, Dole, Juniper, Conduent,...

Agency mcgarrybowen has named Greg Johnson its chief innovation officer. He will lead the development of new capabilities, competencies, and business models for the clients across mcgarrybowen’s three U.S. offices in New York, Chicago, and San Francisco.

Matt Ian has been named chief creative officer for mcgarrybowen’s flagship New York office. He will assume his new role in mid-September and lead creative for mcgarrybowen’s NY clients including Subway, United Airlines, Verizon, Crayola, Chevron and Northrop Grumman. Ian had been with Droga5...

Julie Scelzo has been named global executive creative director at mcgarrybowen—a new role to lead creative across the American Express business worldwide. mcgarrybowen won the business last year to create “Powerful Backing”—the company’s first global platform in its 168-year history. The agency...

Patrick Lafferty has been appointed U.S. president of mcgarrybowen, He succeeds Simon Pearce who recently departed the agency. Lafferty will take on his new role in the spring, reporting to Nick Brien, CEO, Americas, Dentsu Aegis Network (DAN), parent to mcgarrybowen. Lafferty will oversee...

Dentsu Aegis Network has acquired Swirl, an independent digital-first, full-spectrum ideas agency in San Francisco. Financial terms of the deal were not disclosed. Swirl will become part of global creative agency mcgarrybowen, which is in the Dentsu Aegis family. Swirl expands mcgarrybowen’s...

Our annual tradition continues with SHOOT sounding out John Leverence, sr. VP of awards at the Academy of Television Arts and Sciences, to get an entertainment industry perspective on the commercials nominated for the primetime Emmy which this year are: two Ad Council PSAs in the “Love...

Akin to last year’s primetime Emmy-winning “Love Has No Labels” for the Ad Council out of R/GA, the current field of nominated spots selected by TV Academy voters is largely marked by an inspiring sense of unity and purpose, underscoring the value placed on coming together and accentuating the...

R/GA’s “Love Has No Labels” campaign is now worthy of, among its assorted other plaudits, having a TV Academy label affixed to it. Last year the signature “Labels” X-ray piece for the Ad Council--with its message of inclusiveness, featuring dancing and kissing skeletons--won the coveted...