Promax

This project was a labor of love for us at Sibling Rivalry. We were asked to brand this years Promax BDA conference, and create a film that would play at the event, opening for a variety of speakers. The brand and film needed to speak to the tagline “Create What’s Next” with a sense of optimism, urgency and excitement.

VSPOT

VSPOT is a vaginal rejuvenation spa. It is a community and an opportunity for women to feel good again, and to regain the power, confidence and strength they deserve. Our challenge was to create a brand look and film that empathizes with vaginal issues, but also exudes the strength and modernity that is today’s woman.

To establish this brand, I interviewed a diverse range of women post baby, post cancer, post divorce, post menopause, for honest answers. We designed a logo thank is minimal and versatile with just the right amount of wink. The results are honest, funny, poignant, strong, and powerfully vulnerable.

Credits: Art Director / Designer: Elaine Park

Casey Patterson Ent.

We were tasked with designing a modern and versatile branding system for Casey Patterson Entertainment, a New York based, high-end boutique specialized in celebrity events and talent-driven content. We began by developing a chic, modular logo that stands alone as a memorable mark but also pairs well with the wide range of styles and personalities CPE partners with.

CBS

CBS wanted to relaunch their identity with a cinematic, cohesive look that highlights their content and functions fluidly across all platforms. We designed a unique and simple system that does just that. Using the CBS eye as a navigator, the camera moves laterally and vertically – up, down, left and right- to discover a character moment that encapsulates the spirit of the show. This motion behavior is then translated through every aspect of the CBS identity.

Credits:Art Director/Designer: Lauren Infante

Ford @ The Oculus

In partnership with Ford, we were asked to create branded content for 19 LED displays at the new Westfield Mall in downtown NYC. The content needed to demonstrate Ford’s leadership role in the future of mobility, as well drive foot traffic to the Ford Hub. Our solution was to create two unique campaigns, one graphic and bold, the other tactile and full of imagination. I creative directed both visions, from start to finish.

Lifetime Movies

For this bold rebrand, we used the melodramatic movie titles as our jumping off point, employing the visual language of graphic movie posters. With custom typographic layouts and stylized imagery, we created an ownable and cohesive look that is both sophisticated and tongue-in-cheek.

To give the brand maximum flexibility, we designed a library of movie poster (end page) layouts that range from thrilling to poppy, and custom to automated, giving the brand room express themselves within a clear set of parameters.

Channel 5 Rebrand

Channel 5 is one of only five terrestrial channels in the UK- reaching 45 million people each month. The breadth and depth of their content can’t be summed up easily: They offer docs, drama, sports, travel, film and news. With a recent acquisition by Viacom, and tons of new content, we were tasked with elevating this master brand and their family sub-brands as well.

The new mark does most of the heavy lifting. Comprised of 5 unique pieces, it speaks to the distinct and diverse components of the brand, but as a whole feels balanced, modern and playful.

The visual identity of the brand leverages these pieces, built entirely around the deconstruction of the logo. The pieces assemble and disassemble and act as a window into the different facets of the brand.

One Night Only: Alec Baldwin

Every few years the Paramount Network hosts a glamorous One Night Only event that honors and roasts a living comedic Legend. This year, the man of the hour was the charismatic, large than life, Alec Baldwin. For the second year in a row, I had the opportunity to film the night in beautiful black and white for a cinematic title sequence and experiential graphic package that reveals an intimate perspective on an exclusive event.

TNT

TNT came out with a new slate of shows and wanted to reposition/rebrand themselves as premium storytellers- who put their content and characters first. My solution was to use the circle of TNT logo as a lens to highlight moments, character details, and messaging. The device can magnify, focus, and offset the footage, thus getting closer to the stories and the characters while simultaneously hinting at the process of storytelling. The strength of the system is that the entire look is derived from the content itself.

BET Lincoln Center

ExperientialMy Role: Creative Director + DesignerStudio: Gretel

We were asked to transform the BET upfront into an immersive, sexy, memorable experience. My solution was to create a hyper graphic, bold mashup of visual styles and materials in one energetic, fast paced edit. This allowed them to customize elements on the fly, and also provided a huge library from which to build all our deliverables- including signage, posters and print collateral.

One Night Only: Don Rickles

My Role: Live-Action Director + DesignerStudio: Gretel

Each year Spike hosts a glamorous, black tie, One Night Only event that honors and roasts a living comedic legend. This year, Jerry Seinfled, Jon Stewart, Robert De Niro, Tina Fey, Martin Scorsese and Johnny Depp all came up to Harlem to honor a comic giant: Don Rickles. In beautiful black and white, I had the opportunity to document the entire live event at the historic Apollo theater.

With a multi-camera, 3-unit team we captured all the comings, goings, preparations and backstage interactions of the A-list crowd.The end result is a sophisticated, cinematic title sequence that gives the viewer a personal, and intimate perspective on a very exclusive event.

Google Times Square

To celebrate the launch of the chromebook, Google staged a takeover of Times Square for 3 full days over thanksgiving weekend. My challenge was to create a consistent visual language and motion behavior that could be customized for each building/screen and flexible enough to accommodate graphics, messaging as well as user-submitted content. Partnering with a technical director, I led the creative from beginning to end- designing the look and overseeing motion across every deliverable.

Centric

In 2015, Centric relaunched as “The First Network Designed for Black Women: ” A modern multi-platform lifestyle brand, boldly celebrating the multi-dimensional world of Black women.

Our goal from the start was to create unique, creative and expressive space where all black women could feel welcome.We wanted to reflect the complexity and depth of our audience with modernity, style and attitude.

Sudafed

CommericalMy Role: Live-Action DirectorStudio: Gretel

My goal was to represent congestion and relief with simple and beautiful visual metaphors.

Working with JWT, I came up with pages of ideas and narrowed them down to the most visceral and instantly recognizable. The edit proved to be just as important- I varied the pacing and juxtaposed scale and sound for a simple but interesting haiku like spot.

5Star

5Star is a British television channel, a sub-brand of the national terrestrial network, Channel 5. With a recent acquisition by Viacom, and a ton of new content, we were tasked with elevating the master brand as well as the family of sub-brands.

5STAR is a younger female skewing brand, so the identity is dynamic and energetic. It’s built on crops of the logo, filled with faceted shapes and a range dynamic patterns.

The concept of a multifaceted identity is a perfect reflection of the audience-speaking to both depth and complexity. The result is something that’s expressive, exciting and confident.

W Network

The Canadian network “W” is a lifestyle destination, with a focus on beauty, style, home and food. Our challenge was to give W a new branded look that represents individual tastes and show how these expressions can come together with the help of friends and family.

Our solution was to create a package that revolves around continual change in a communal environment. Each ID is focused around a hero element that is central to home life and family interaction. As friends and family move through each scene, the objects and environment change and evolve over time.It is an eclectic mix of all of the different things that we like- from favorite foods and colors to furniture and textures.

Dusk Network

We were asked to create a branding package and :30 theatrical trailer for the Canadian Network Dusk: A new network featuring programs based on suspense, thriller, and the supernatural.

The concept for this package was based on the moment of Dusk itself: A turning point....A key transformation that takes place everyday, bringing us from the light into darkness.

With this in mind, I developed and designed a series of vignettes where the elements are always in a state of mysterious change, growth, and development. The process was a combination of live-action miniature and life size set ups with supplemental CG components.

Herman Miller

Our challenge was to create a short film for Herman Miller that would boldly and creatively demonstrate the great benefits of working for the innovative and iconic furniture company.

We were provided with a VO, and from there we created a narrative arc and series of illustrated animations that represented each line in a quirky and fun way.

Credits:Creative Director: Karin FongDesign + Animation: Jeremy Cox

Coach

Branded ContentMy Role:Creative Director + DesignerStudio: Gretel

The Legacy Duffle is the breakout star of Coach's new legacy collection. We were asked to highlight the mix-and-match modularity of the Duffle Kit.

Using product photography, strategic typography and the natural colors of the Duffle - we crafted a spot that is a poppy celebration of the historic handbag. The film was displayed online and in stores

Going the Distance

We worked closely with Nanette Burstein to create a fun and quirky title sequence that highlighted the long distance relationship between Drew Barrymore and Justin Long. We also created all of the in-film transitions.

Below are the frames from my original treatment for the pitch, all of which made it into the sequence.

Reese's

A campaign of spots that ranged from holiday centric to theatrical, to simple puns. My job was to communicate their wry humor with simplicity and sophistication.

Target

Commerical My Role: Art Director + DesignerStudio:Imaginary Forces

We worked with Person Milla Hooks, Believe Media, and Christina Aguilera to create a cross-promotional advertisement for Target and her new album.

Using the lyrics to her song as inspiration, we created a superwoman comic book world, filled with spaceships, cityscapes and targets. The truly authentic look is thanks to the renowned comic artist Alex Maleev.

HBO: Boardwalk Empire

This HBO series takes place in Atlantic City during the prohibition period of the 1920’s-30’s. It revolves around Nucky Thompson’s political power, illegal activities, and lavish lifestyle.

Our goal was to demonstrate the control Nucky has over the entire town- his awareness and distinct role in the towns many illegal activities. As time, people, and policies change, he stands strong at the center of it all. He calmly walks towards the water, lights his cigarette, and stares into the ocean as a storm dramatically roles in...yet he remains unaffected.

Pepsi

CommercialMy Role: Art Director + DesignerStudio: Imaginary Forces

We worked with TBWA Chiat Day to launch the Pepsi brand with this type driven spot that hops along with the optimism of a new generation. The Pepsi logo, designed by Arnell, bounces in and around words of hope and joy.

HBO: Bored to Death

Main Title PitchMy Role: DesignerStudio: Imaginary Forces

Imaginary Forces was invited to pitch on the titles for Jonathan Ames' Bored to Death. After falling in love with the pilot, we worked with John Klassen to create a quirky illustrated narrative for this hilariously odd Brooklyn based "detective" story.