More than 52 million people visit New York City each year but the vast majority of visitors never stray far from the well-trodden streets of Manhattan. Now, a new tourism initiative is encouraging travelers to take a bigger bite out of the Big Apple by venturing out of the typical tourist hotspots and deep into the city’s five boroughs.

“Neighborhood X Neighborhood” will give visitors a list of suggestions on things to do and see ranging from popular tourist activities to hidden gems that only the locals know about. The city’s vast array of restaurants, shops and cultural venues will all be spotlighted in the campaign.

The city’s Mayor, Michael Bloomberg, says previous efforts to widen the tourist circuit have stimulated development in the neighborhoods. In recent years, more than 70 hotels have sprung up outside Manhattan, catering to visitors who want to get off the beaten path.”We’ve focused on bringing more tourists to neighborhoods outside of Manhattan, and it’s paid off with more hotels being built and tourism-related economic activity happening in those boroughs,” said Mayor Bloomberg. “Our neighborhoods are what make New York City unique, and visitors who explore the boroughs beyond the beaten path are sure to be rewarded with unforgettable, only-in-New-York experiences.”

NYC’s neighborhoods are all easily accessible via the city’s extensive transit system and campaign organizers say travelers who veer out of Manhattan and into the more obscure neighborhoods will be rewarded with a more affordable stay.

Bushwick, Fort Greene and Williamsburg are the first neighborhoods to be featured in the tourism initiative, which kicks off today. You can check out the neighborhood highlights here.