About Me

The Best Ad Critic In The World™ (™ pending), but I'm done as a reviewer, at least full-time. I'm also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.

Monday, July 28, 2008

Dockside Douchebag.

(click ad to read copy)In its extremely fucking annoying continuing ad series "live who you are," real estate behemoth Corcoran attempts to visualize what it sees as the ideal NYC area property buyers—whether it be the young affluent couple with the adorable three-story baby, or the newly-divorced ibanker father seeking a fuck duplex. Here, it's a smug, polo-shirted born-into-money Lothario who bought a small downtown wine bar and knows a couple of Coldplay songs. (scanned from last week's Corcoran supplement in the New York Times) related: Corcoran's laughably ironic Earth Day ad.

"... and knows a couple of Coldplay songs"? Not likely. He is molesting that beautiful guitar and what the fuck is the chord he is pretending to play? Taylor Guitar should demand to have its logo excised from the ad.

I'm no ad guru but that white text on a B&W twilight over a random tree is kind of hard to read.

Also, that guy doesn't look happy - he looks like a model. A model who has no idea what he's supposed to be selling. Beer? Whiskey? Yellow lab puppy mills? Cologne for gay men who want to play guitar and get a yellow lab?