Entrepreneurs seeking funding for their startups now have another place to go: Indiegogo.

“Wait,” you may say, “can't I already use the crowdfunding platform to raise money for my dream product?” That's right, but today Indiegogo launched an equity crowdfunding service, which utilizes new government rules that took effect in May and allow anyone to invest in startups. Previously, only accredited investors who met certain financial requirements were eligible to back businesses in this manner.

“Our mission has always been to make it easier for individuals to raise money for projects they are passionate about, and this is the latest way we’re helping entrepreneurs access the financing they need while also giving backers the chance to invest in new companies,” Indiegogo CEO David Mandelbrot said in a press release. “Since Indiegogo first launched we’ve wanted to offer these sort of investments, and we’re very excited to be officially giving the millions of people who visit our platform every month the chance to get involved with equity crowdfunding opportunities.”

For its new portal, Indiegogo teamed up with MicroVentures, which helps companies raise funds using equity crowdfunding. Equity crowdfunding campaigns will be listed on both sites, with transactions made through MicroVentures. Legal documents will also be automated through an online questionnaire for funding-seeking companies through iDisclose.

"It's great to see an industry leader in the rewards crowdfunding space jump into the equity arena," says Kendall Almerico, CEO of BankRoll Ventures and an attorney who works with crowdfunding campaigns. "The long-term success of the JOBS Act laws and regulations will be accelerated when people already familiar with pre-purchasing goods on rewards-based sites like Indiegogo move to actually investing in small companies and emerging businesses through equity crowdfunding."

More than $1 billion has been raised from more than 8 million people on Indiegogo, according to a press release. The company says it is "well-positioned" to introduce entrepreneurs and investors to equity crowdfunding. The service is launching with four offerings, according to the release: