Like all great stories, ours begin with a group of fearless females on a mission: to prove it’s possible to create an innovative brand of luxury-inspired makeup at excellent prices. Founded by Christina Oster-Daum, we first opened our doors in Germany in 2004 and since then, our ever-expanding global presence in over 50 countries proved what we always knew – makeup wearers everywhere crave high quality makeup at prices that make sense.

The story doesn’t stop here. In 2015, we made our way to the US and today out of our office in New York City, we are proud to independently continue the work we’ve been doing since day one – shooting for the moon in everything we do and promising our community products marked by the same freshness that got us excited in the first place. This bring us to our 4 beauty philosophies: