Everything you need to know about website redesign

In a world dominated by technological evolution, online presence is an extremely important component for the marketing strategy of any company. Without building a great web site and taking advantage of all the perks of social media platforms, from paid ads to directly interacting with customers, you cannot develop a strong marketing strategy for your business. As with any other domain, trends come and go and you must be up to date with the latest changes taking place in the industry. For this reason, once in a while, you are recommended to update the visual materials you use in the virtual environment, starting with your company’s web site. However, if you do not rely on the support of an expert, you are strongly advised to get in touch with a dedicated firm, such as Raspberry Solution Co. Ltd., because web site redesign is quite an important project. So, in order to be informed when actually talking to an expert, here are the things you should know:

You need an audit. Before getting to work, you need to have an expert checking your page and telling you what should stay and what should go. This means that before hiring a web development Thailand company, you must discuss your options with someone who has experience in conversion rates, lead generation and even sales. Plan, research and forecast result, so that you can work towards actual objectives.

Check your competitors. If there are companies you consider your competition and you have been following for some time now, then you should use their web sites as inspiration. Check their pages and extract some good case practices and learning points, then see if those would work for your target audience as well.

Respect your brand. There might be amazing trends appearing regularly, but make sure you choose the ones that are in accordance, at least partially, with what the marketing department has already built. Some experts will tell you to add video animation Thailand files on your page, others will tell you to try a minimal design and so on. What you must do is pick the direction that serves your business best.

Keep in mind SEO. Search engine optimization plays a crucial role for your company in the virtual space. That is why you must definitely take it into consideration when starting a redesign project: of course that content comes first, but it is not the only element that matters. Optimizing images, using headers properly, implementing a responsive design or indexation are just as important as using the right key words in a piece of content.

As you can see, web design does not mean just a technical set of skills. When planning redesign for a web site, remember that you should choose a team that understands marketing as a whole and can translate your ideas into concrete action steps, then create brand aligned materials, while keeping in mind final user’s experience. An intuitive platform is the key to great conversions and increased sales.