Share via

To understand Rolls-Royce Motor Cars, you first have to understand the
Rolls-Royce customer. That is what they tell you at the luxury carmaker’s
state-of-the-art hideaway tucked onto a corner of Lord March’s Goodwood
estate in West Sussex.

From the drivers showing off the difference between the big beast of the
Phantom and the new sporty Wraith to the marketing chaps, from the fellows
who take prospective owners round the factory to the chief executive, they
all know who that person is.

Your standard Rolls-Royce owner does not, it transpires, have merely a
quarter-million-pound car in the garage. Most will have

Subscribe now

Login

Already a subscriber?

To see the full article you need to subscribe

Subscribe

Login

1/2

Torsten Müller-Ötvös: 'We are not interested in getting into tens of thousands. It is crucial that we stay highly exclusive'

2014-06-28 00:01:00.0 Richard Pohle/The Times

Torsten Müller-Ötvös: 'We are not interested in getting into tens of thousands. It is crucial that we stay highly exclusive'