Alex Goldman has joined Swisher International as president of its new premium cigars division, Royal Gold Cigars. Goldman’s tenure began on Jan. 2, 2013, to spearhead the division specifically created to build upon his extensive industry experience.

“Alex’s leadership of House of Oxford/Mom’s Cigars as its owner and president for the past 20 years positions him perfectly to develop and market our new premium cigar lineup,” says Peter Ghiloni, president of Swisher International.

Goldman will lead Royal Gold Cigars in developing and introducing various cigar lines to compete with key players in the premium cigar market. Test marketing of the new line up is planned for April with a national launch set for the International Premium Cigar & Pipe Retailers Association trade show in July in Las Vegas.

“As a fourth-generation tobacconist, I have cemented relationships that will enable Royal Gold Cigars to develop, source and market an array of premium products that customers will enjoy at competitive price points,” Goldman explained. “Operating as a division of Swisher International gives Royal Gold Cigar the opportunity to tap into Swisher’s leadership and leverage its resources, while maintaining an independent business model.”

“This as an exciting new chapter for Swisher International, which aligns with our growth plans in several key areas of the overall tobacco market,” adds Ghiloni.