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Basic SEO Marketing Checklist

On-page SEO

Select the best suited keywords to place onto each page – blog post, content, etc.Try to include the keywords, or part of it - 6 or more times on the page. Head and long-tail keywords can be concatenated, used together and separately to ensure content that reads naturally, as well as produces improved rankings.

How to add keywords to a website?

Title and meta description: Included in search results, this is the first impression the audience gets of the page.

Long tail keywords in title tags: Include head and long tail keywords in the title by combining them. Long tail keywords get more traffic very fast

Get NEW keyword ideas from Wikipedia: In Wikipedia search for the keywords. Look for new keywords in sections that display closely related keywords and topics - contents, sidebars, internal links and sections.

Compelling title and description: Compelling copy gets more clicks! AdWords ads are great examples of excellent copy that comes up with your set of keywords.

URL and permalinks: Use keywords towards the beginning of the SEO friendly URL.

Image filenames and alt tags: Add multiple images per page, with keywords in filenames and alt-tags.

Image size: Compress and resize images.

Location: SEO efforts can be optimised for a specific location.

Add Video: Use YouTube, Vimeo and write an extensive description for the video.

Test for and fix all technical errors and load speed: Quick loading pages get better rankings.

Republish old content: Announce updates in a mailshot or share via social media.

Original content: Content must be unique, user friendly and good quality.

Highlight: Use bold, italic, underline to highlight keywords.

Focus content on benefits: Write about what the audience wants to happen - tell them what’s in it for them. This greatly increases the perceived value.

Content length: Write long and in-depth information covering everything related to the topic and targeting both head and long-tail keywords in your niche. 1500 to 2000 words - the longer the better, ideally longer than 1,800 words.

Inspirational content: Create awe inspiring content that people would be excited about sharing. Inspirational content is 30% more likely to be shared.

Ethics are important: Don’t use unethical techniques to get better search rankings. The site will be penalised or blacklisted by search engines.