"Building a Healthy Relationship with Almonds"

The Good Nut

The Almond Board of California was facing a scrutiny from media and the public. By shifting the story to its leadership in sustainable farming practices, we were able to change relationships and create positive conversations about the almond industry.

Results

Ninety-eight percent of media stories about almonds are positive, including the industry’s sustainable practices and the health benefits of almonds as well as the versatility of the product for cooking and food service. Since we started working with the Almond Board of California, there has been a 138 percent increase in global shipments of almonds.