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Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not
hating, but indifference. So, when an ad makes you angry or
disgusted or evokes any other strong emotion, it has done it's
job. That is what advertising is supposed to do! Isn't it?

There is an advertisement currently running on T.V. that makes
me so disgusted that I spent quite a few minutes last night
discussing it with my sister,

The ad is for a well known brand of toothpaste that is being
recommended for people with sensitive teeth. Nothing wrong so
far. There are plenty of people with sensitive teeth and I have
no personal knowledge of the truthfullness of the claims made by
the manufacturer.

My objection is to the presentation of this product. There is
a beautiful women, dressed only in camisole and under wear
parading around as she touts the benefits of using this product.
There is nothing wrong with that either. But what is the
connection? Do you have to be beautiful, female and barely
dressed to benefit from this toothpaste?

I am sure the manufacturer would not want to limit his market
to that niche only. What a waste of his advertising money? It is
getting harder and harder to get your message noticed, with so
many other products vying for the same market shares that you're
after.

Why get that consumer's attention, only to then turn them off
or away, with an inappropriate advertisement.

So, I like this ad because it certainly demonstrates that
advertising gets you noticed and talked about.

It is up to you. however, to target your market appropriately
and benefit from your hard won exposure.

P.S. By the way my sister hates the ad, too!

Advertising is like beauty, you must strike an almost perfect
balance to achieve and maintain the desired results/effect.
Yvonne invites you to visit her website at: http://www.herbalhealthyskin.com
for your free beauty balancing tips !

Gridsum Recognized with Three IAI International Advertising AwardsPR Newswire (press release)The IAI is hosted by the Advertising School of the Communication University of China, the China Advertising Association of Commerce, and is jointly organized by the IAI International Advertising Institute, and strategically supported by the CCTV ...

How Data Will Come Into Play in OTT AdvertisingAdweekClearly, there's strong appetite for OTT advertising as advertisers know that they must follow their audiences. According to TDG Research, ad spend in OTT is projected to hit $40 billion by 2020, which is nearly half of the $85 billion in forecasted ...

Victoria's Secret Is Still Advertising to Women Like It's 1999BloombergVictoria's Secret was founded during one sexual revolution. It's not clear it'll make it through the next one. While still the dominant lingerie retailer in the U.S., Victoria's Secret sales have dropped in each of the past six quarters and show few ...

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