The five best things about working in PR

There are no two days the same in PR. One day you can be wrapping chocolate eggs in client branded foil for Easter (yes, I have done that), the next you can be planning a press trip to South Korea and questioning whether any journalists will be brave enough to attend, given the current political situation.

Yes, no two days are ever the same, and that makes PR brilliant.

I couldn’t imagine anything worse than sitting day, after day, after day, doing the exact same thing.

PR is exciting, upbeat and ever-changing.

News hound

In PR you have to be a news hound so you are always up to date on what’s happening in the world. Being up to date on the latest news means you never run out of conversation at a dinner party and you never get caught off guard when someone says: “Have you heard about Gauss? Do you think it has some interconnections with Stuxnet, Duqu & Flame?”. You can provide an impressive, informed answer that will make you look like a genius.

You can spot a ‘spin-story’

You can always spot a PR story. If a newspaper headline one day reads ‘Research from Pedigree Chum proves dogs that eat turkey live ten years longer’, you can almost guarantee Pedigree Chum is launching a new turkey dog food product. You work in PR; you follow some of the same tactics, so of course you know the business well enough to spot a ‘spin-story’.

Fun, fun, fun

PR is really fun. We get to do cool things like launch products, organise events, create news headlines and get our clients on TV. I can’t think of any other job which is as fun as PR, okay well maybe being a performer in Cirque du Soleil but unfortunately I am not acrobatic, hyper mobile, and the fact that I’m slightly terrified of heights might be a problem.

Schmoozing

Let’s be honest, it’s what we’re famous for. However, these relationship building lunches are a very important part of our job. We need to build relationships with important journalists for our clients and sometimes a telephone briefing simply won’t cut it. A nice lunch in town means your client and the journalist can have a good, in-depth conversation without distraction.

In my eyes, PR is without a doubt one of the best industries to work in, one day is never the same as the next and you are constantly learning new things.

My only advice to anyone considering a career in the industry would be to go for it.

In Our Blog

What Our Clients Say

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“When our board wanted to expand awareness for AlienVault in EMEA they immediately reached out to Yvonne as they knew she’d be able to sprinkle her magic and help to make it happen. Yvonne and her team have certainly done that and more! Never a day goes by when we’re not being contacted by our Eskenzi team. Eskenzi has been our PR partner since the early stages to make us a well recognized brand in the UK to our acquisition by AT&T. I can't think of a better PR partner who 'gets it' than team Eskenzi!”

AlienVault

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“The Eskenzi team has exceeded our expectations on all fronts. They’re a small, nimble team that delivers results you would expect from a top global PR firm. The combination of their exceptional media relations and their expertise in the cybersecurity industry has made them an invaluable partner. Eskenzi has set the bar for our PR programs worldwide.”

Synopsys

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“We cannot underestimate the impact and role played by Eskenzi PR in building our brand and profile. The team’s relentless drive and creative approach helps elevate Alert Logic high above the general market noise and differentiate our brand in a crowded and competitive marketplace. Reliable, creative and always there for us – Eskenzi PR is a pivotal strategic partner on our journey from good to great.”

Alert Logic

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“Working with Eskenzi has been fantastic. They seem really attentive. They speak to my marketing team on a weekly basis. We’ve had some great press releases go out and generally, I think the guys have been great with keeping in touch and also bringing suggestions to the table, which is exactly what you want from a company like Eskenzi.”

Immersive Labs

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“We were referred to Eskenzi by one of our investors. They said they had a very good relationship with them for a very long time, and still do. They weren’t wrong! It’s been a great partnership from the beginning as they understood immediately what we needed, how we do it and have got us great traction since day one. It’s all about the day-to-day work they do, and their flexibility working with us during very late hours, all the time, around the clock…”