While it’s not my intention to make this blog too much about Ogilvy I could not help sharing this video from Rory Sutherland – one of the agency’s true originals. As part of the TED series Rory talks about how “Advertising adds value to a product by changing our perception, rather than the product itself”. According to the TED website he “makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life”.