“Elements of Fascination”

Elements of Fascination

The title of the new image film stands for the “Fascination of Bayer” and the ability of our researchers to make creative and innovative use of the elements. Impressive sequences show Bayer’s main areas of activity as a company with global operations. The film features a single group of products from each subgroup – products with which Bayer, as a research-based enterprise, makes its mark by “saving lives, making life easier and better, and giving people support.”

The sequences are taken directly from the Bayer “cosmos”. They show physicians and researchers jointly investigating a new indication for a cancer drug; a Bayer employee engaged in the development of high-yielding rice varieties in Thailand; or a product developer creating the conditions for realizing visions of the future using nanotechnology.