About the Role:

As a key member of the Marketing & CRM team and will be accountable for delivering industry leading communications across both email and mobile channels.

This role is responsible for working with the Marketing & CRM Managers to ensure CRM communications remain responsive to business performance and Retention campaigns are rolled out to right customers at the right time.

Responsibilities:

Set up and send out communications to customers with the higher standard;

Define the right targeting, channel, timing for the communications;

Contribute in creating and sharing CRM reporting;

Manage all the operations related to providing customers with bonuses;

Cooperate with the Marketing and CRM team to optimize retention freebet spend;

Cooperate with the Marketing and CRM team to optimize acquisition mix;