When a visitor lands on your site, you've got just a few seconds to convince him he's found the right place. Every decision you make regarding words and graphics can make your page more magnetic – and ultimately boost your conversion rate. View link

No matter how many bells and whistles you've built into your website, ultimately you must rely on its content to capture visitors and convert them into customers, which makes typography – the art of arranging type – a top design priority. View link