Help students be proactive Best Practices Plan ahead; come up with a calendar of activity for each tool Networking Building Student Engagement Content should be engaging and interactive

Incorporate Social Media with other traditional marketing methods such as website, posters, and email

Posters with QR codes in high traffic and waiting areas

Creative user contests Be intentional! What are some other ways we can use social media for academic advising? Develop an overall vision for social media use For each tool, decide how it serves your mission and how you will use it Professional Development Social Media for Advising & Student Development Collaborative Content Location-based Blogs #sachat#AcAdv chat#comm_collegefacebook.com/NACADANACADA on LinkedIn Facebook Twitter Pinterest Blogs Use an easy to remember URL Use professional-looking cover photo and profileimage Use a friendlyHUMAN voice Allow for open communication and respond in a timely manner Develop strategies for assessing the impact of your social media presence Post a mix of web links, pictures, and videos Post reminders for important dates Post multiples timesthroughout the day,but don't spamyour followers Use professional images for background and profile picture DON'T use a robotic-sounding tone Post engaging content that encourages followers to tweet back Create #hashtags for events Post frequently - at least every day. Respond to students quickly Stick to 140 characters Use language that is fun and sounds human Create multiple boards related to academics and student success Pin infographics and engaging pictures Pin frequently, and select pins from a variety of topics Have a perspective - either as a professional advisor or a peer advisor