Parents Embrace Dr. Seuss’ Eco-friendly Lorax

Not popular when first published, today’s parents are rediscovering Dr. Seuss’ "The Lorax" for its eco-friendly message as its sales have doubled over the last five years.

[via LA Times] The little kids understand. My 6-year-old son, Emmett, reads Dr. Seuss’ "The Lorax" at least once a week and can explain the message of the book succinctly. "It’s about ruining God’s creations, that money’s not more important than nature."

Published in 1971, at a time when Earth Day and the ecology movement were gaining counterculture traction, "The Lorax" addressed then-unconventional issues such as deforestation, pollution and greed. It was "An Inconvenient Truth" for children.