"I'm the fifth son of a first son named Joseph, and my son is the sixth son of a first son named Joseph, and all the way back through history, all of us have worked in the business of making people happy. I've been involved in this business from an early age. It's a family business, it's always different, different locations, special locations like we have here. There's equipment here that was first designed back in the 1800s, the early 1900s and it's living history, and to see people enjoying that here is a joy for all of us. We operate some of the biggest fairs in Europe - including the annual one held in London's Hyde Park. My father is still in the game. It's the only life we know and the only life we want to know."