The art of the Pitch

In 1969 Saul Bass — probably the greatest graphic designer of all time, was tasked with reimagining the visual identity of the American Bell Telephone Company.
This rare footage captures the full half-hour of Bass and his team’s original pitch to Bell, which envisioned an entire ecosystem of identity well beyond the logo — signage, print, outdoor, and even executive cufflinks. The pitch could well have been masterminded by Don Draper, itself a fascinating and layered piece of cultural history covering the evolution of consumerism through the story of the telephone and the larger context of changing social expectations.

For a glimpse of how logo design has changed since the age of Bass, take a look at this fantastic documentary.

Comments: 0

Leave a Comment

Please feel free to comment on this post. Please note that all comments are subject to approval and anything deemed offensive will not be published. Your email is never published nor shared. Required fields are marked *