Retail App Startup Signs Up Best Buy

Shopkick, a Silicon Valley startup that means to create "interactive worlds" with a new mobile app, has signed Best Buy as one of its first clients, the company announced Wednesday. Macy's has signed up as well.

“We created shopkick to reduce lost foot traffic and untargeted advertising in the physical retail world – and dramatically improve the consumer shopping experience,” shopkick co-founder and CEO Cyriac Roeding said as part of the announcement.

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