Author Archives: Paul Schulze

Reach, unique impressions, post impressions. What even are impressions? Confusing on so many levels, we know! But don’t be frustrated. We created a list of all important KPIs that are, in some way, related to impressions, including a handful... Read More→

Facebook is known as the biggest social media platform today. Companies use it for virtually anything. It serves as a cheap support platform, offers advertising opportunities and generates brand exposure like no other website does. But... Read More→

Everyone wants to be up to date. This is why newspapers and TV channels are very successful on Facebook. One might think it is rather easy to administer a Facebook page of a newspaper as the content... Read More→

Many different details have an impact on your success. Often bigger than you might think. Sentence structure, post type and many other things are important to reach as many people as possible. However, this isn’t what todays analysis is about.... Read More→

The amount of words you use to describe your Facebook posts is more important than you might think at first. Depending on the content you will want to introduce the topic with a couple words or... Read More→

How big is the impact of questions? Content is published in all sorts of forms. Some pages simply post a picture with a funny comment. Others specifically ask their fans for feedback and want to know... Read More→

A couple of years ago, flash games barely ran fluently. Nowadays companies can animate entire 3D environments without their customer being forced to launch a seperate client. Do they put as much effort into administrating their... Read More→