Global Consumer Insights Survey 2020

Coming soon

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Coming soon - PwC report about the urban consumer

Cities tend to attract brand-savvy, trend-tracking consumers and it is these individuals who tend to be the arbiters of change. If business executives learn what urban consumers care about, they’ll be able to make better decisions about where and how to invest.

In our upcoming Global Consumer Insights Survey study, PwC will highlight the changing behaviour of 20,000 urban consumers and how COVID-19 has impacted them, synthesise this information with other data about cities, and explore business opportunities that help ensure value chains address global events.