"Max Headroom was one of the most innovative science fiction series ever produced for American television, an ambitious attempt to build upon the cyberpunk movement in science fiction literature. The character of Max Headroom, the series's unlikely cybernetic protagonist, was originally introduced in a 1984 British television movie, produced by Peter Wagg, and starring Canadian actor Matt Frewer. ABC brought the series to American television in March 1987, refilming the original movie as a pilot but recasting most of the secondary roles. The ABC series attracted critical acclaim and a cult following, but only lasted for fourteen episodes. The anarchic and irreverent Max went on to become an advertising spokesman for Coca–Cola and to host his own talk show on the Cinemax cable network."