dICTIONARY project – radical chic

dICTIONARY project is a line of shirts that takes its cue from the words to tell them: radical chic, nerd, dandy, hipster.

5 March 2015

All say they hate labels. But they all have the need to categorize the world. Aristotle said that the categories gather all the primary and secondary qualities of being. And he was not wrong: calling a dog “dog” is not a way to label it, but to identify it. It is different from stereotype: saying that a dog has the tail is not correct, because many do not have it but they are dogs too!

Translating this concept in fashion is even simpler: fashion feeds categories. And very often stereotypes. And it is in this spirit that comes dICTONARY project, a line of shirts that takes its cue from the most common words of fashion (dandy, hipster, radical chic) and tells her about, trying to eliminate the confusion and perplexity that sometimes these terms worn behind. The t-shirts are 100% cotton and made with digital printing, a model inspired by the vintage American t-shirts.

For the simplicity of the printing, I decided to create a monochromec outfit that stand out the t-shirt. So I used a black denim of April77, a cardigan from Zara and a cap by Boy London. Single eccentric piece is Dr MartensMaychild, a pair of boots that pays tribute to typical individualism of punk with splashes of graffiti, square and round studs.