Association Data Made Actionable with ISG-Acumen Solution

Your
association collects data on membership engagement across multiple systems, but
you’re still missing critical insights. We have the solution for you.

You Need to Get More from Your
Data

Associations play a key role in bringing individuals together for
discussion, learning, and collaboration. The more you understand about what
motivates your members to connect and engage, the more effectively you can
accomplish your mission.

You collect an abundance of data, but the information sits siloed
across multiple systems. How can you extract the insights to create the intelligent
experiences that today’s members expect?

Every one of these systems gathers and stores data. Now you can move all of that data out of storage into actionable dashboards. You gain a 360-degree view, so you know who is interacting with your association, when, how, and where. The resulting insights allow you to make better business decisions, serving your members more effectively, improving retention and increasing revenue

Power
of Acumen
Used by associations to make decisions that increase retention, member
satisfaction, revenue, and event attendance

iMIS
Integration
ISG applies more than 30 years of deep experience to inject best practices and
methodologies into your iMIS-Acumen integration

Actionable
Data Optimized for Business Decisions

Acumen generates easy-to-use reports and
visualizations that put integrated data at your fingertips. You customize the
modules for your association. Your team can interpret current actions, develop
strategic next steps, and increase membership and participation.

The American Society for
Association Executives (ASAE) uses Acumen to bring member engagement data
together to create a rich picture of overall member engagement and
participation. ASAE entrusted
data from 42,000+ members and 7,300+ organizations to A2 for building a
consolidated architecture for analysis.

Acumen insights revealed:

5X
member-generated revenue from users with at least one community activity per
moth

6X
more community activities from users who attended ASAE’s annual event

Experience
the Benefits of Acumen Today

Most association systems are designed to
store transactional data. The power of an Acumen-iMIS integration is the
ability to go deeper with implicit and behavioral data.

You get a look at behaviors, attitudes,
interests, opinions – the type of insight needed to deliver an Amazon-like experience.
The data also empowers staff to focus on the most effective approaches for
their activities. You’ll
see what leads to renewals, purchases, event registrations and more.

Make
better decisions, faster
Data that is accurate, consistent, current, and integrated offers you the
clarity and analysis to make informed, strategic decisions. With Acumen,
interactive visualizations replace static reports and spreadsheets, and your
data is optimized for analysis.

Enhance
member experience
Acumen provides a 360-degree view of your members, allowing you to deliver
targeted, relevant, and timely member communications. Product, service, and
content offerings are all aligned with members preferences, enhancing the
member experience.

Improve
staff efficiency
Make changes and ask new questions in real-time, reducing errors and
inconsistency in your data and receiving current numbers on-demand.

Increase
revenue
Increase member conversions through segmentation and targeted marketing. Offer
more relevant content and communicate effectively with attendees to drive
attendance and other essential revenue streams.