Hong Kong-based Asia Innovations Group’s live-streaming platform
Uplive has announced introducing seven local Indian languages in the app making
it more accessible for streamers in tier two and three cities. Uplive will be
now available in Tamil, Telugu, Bengali, Gujarati, Marathi, Urdu and Hindi
besides English for its Indian users. With this announcement, live-streamers in
India
can now select their preferred languages, while existing users can change their
language preferences in Settings.

Uplive which was launched in May 2016 has also recently announced India as top market with a tremendous user
growth seen in the country after successfully running in Greater China, Middle
East and North Africa (MENA), South-East Asia and the Americas. The
mobile interactive entertainment app with over 60 million users globally has
seen 100,000+ new Indian users registering per day, and it is growing faster
than ever with live-streamers earning their livelihood from the app sitting at
home.

Speaking on occasion, Mr. Ouyang Yun, Co-founder and Group President,
Asia Innovations Group said, “India
is a land of diversity, and there are many languages spoken across the country.
With the fast digitization of the country and the rising demand for vernacular
content by a majority of the internet users in India, Uplive is looking to cater
to this demand while bridging the language gap for our users and streamers with
these seven local languages.” As per a census conducted by the Indian
Ministry of Home Affairs in 2001, Bengali, Marathi, Tamil, Urdu, and Telugu
make up a combined 33% of the speaking population of India while over 41% of the
population speaks Hindi.

“With this update, we plan to bring the best user experience and
value-addition to potentially 1 billion people who speaks these languages. We
are proud to say that the inclusion of these seven local languages will further
expand the opportunity to the talented Indians in tier 2 & 3 cities to
showcase their skills and earn a livelihood and fame through Uplive,” added
Mr. Yun.

Since its launch in India,
Uplive has always aimed to establish “live-streaming” as a popular social media
format in India
with its global formula of combining revenue collection with real-time
interactive entertainment. Uplive has also been featured in the top trending
videos by Harsh Beniwal who is one of the top YouTubers in India which
shows the rising popularity of the app in the country.

According to Mr. Ravish Jain, Country Marketing Director for Asia
Innovations Group, India, “The
scope of vernacular content on mobile platform is huge and with the launch of
these seven local languages in India,
we are making our move to be the first in the live-streaming market to do so
and out to the vernacular audiences in the country. Besides bringing a cleaner
and better quality live-streaming platform in India, Uplive plans to make its
social entertainment platform more convenient for its new and existing users
and expand its offerings to Indian audience who cannot speak English.”

Known for its monetization model worldwide that enables streamers to
earn revenue through the platform in the form of gifting, Uplive streamers
across the globe earn about USD 500 per month on average. Global Uplive top
host earns USD 2 Million per year and closer to home, top host in India earn USD
15000 on the platform. This model is believed to also contribute to the local
economy and as a result of this improve the employment rate by providing an
opportunity to anyone with talent and skill to make a livelihood with the
platform.

Streamers on Uplive who speak local languages feel Uplive is a more
convenient and cleaner platform compared to other similar platforms in the
Indian market.

Srishti Dutta Majumdar, a live streamer from West
Bengal said, “Uplive has been a really comfortable and
convenient platform for me as a women live-streamer as the platform does not
allow any inappropriate content. From a host on the platform, Uplive’s team has
always been very helpful whenever faced with any problem while hosting.”
Srishti also says that Uplive has helped her grow as a performer and as an
individual in the last six months of using it. She currently earns enough
through the platform to support her family and take care of her bedridden sick
father and grandmother.

Another streamer who posts content in Marathi , Sweety Pingulkar says
that Uplive has given her a platform to showcase her talent and passion for
dance which otherwise would not have been possible for a housewife with a child
to take care of. She said, “Today people across the country using Uplive
knows me for my talent and I am also able to earn at my convenience doing what
I love doing besides getting awarded and recognized for winning competitions in
the platform. Last month was a great month for me. I earned around Rs. 1 Lakh
on the platform.”

Hina Kadam, a Hindi live-streamer and a pharmacist who is planning to
pursue LLB also said, “I have been using other live streaming, and
video-making platforms earlier but found Uplive to be the best. With the
continuous support and motivation from the Uplive team, I have transformed
myself from just being a social influencer to a star performer and a confident
broadcaster. My Followership has tremendously increased over the past few
months, and I will be hitting 1 million followers soon.”

“Uplive has been an instrumental platform for a social worker like
me to broadcast and spread information or updates to my audience around the
work we do," said Yogesh Praveen Sodha, a Gujarati live-streamer who
works for an NGO and uses the platform to provide infotainment.

Launched in May 2016, Uplive is a live-streaming that allows viewers
to broadcast and view real-time videos via their smartphones. The platform’s
unique blockchain protocol will enable users the ability to send virtual gifts
to content creators, which can then be exchanged for money. Currently available
in over 100 countries and with 500,000+ monthly broadcasters and over 60
million users worldwide, the app supports twenty-two languages including English,
Hindi, Arabic, Chinese, French, Portuguese, Spanish, and Thai presently.