The neighborhood is known as West Midtown Atlanta since it lies on the west side of the Downtown Connector.

The residential district is bordered by Northside Drive, Techwood Drive, 10th Street, and 16th Street. This section is also home to the media organizations CBS Atlanta WGCL-TV, Georgia Public Broadcasting and Turner Broadcasting System, Inc.

The vibrant commercial district is west of Northside Drive over to Marietta Street and Brady Avenue. It has retail and services, design firms, art galleries, restaurants and an expanding residential section along Howell Mill Road.

History

In 1970, Georgia Tech began expanding its campus north to Tenth Street and west to Northside Drive by purchasing and converting blocks of Home Park residential property for institutional use. During the 1970s and 1980s, the rapidly expanding student population exceeded campus dormitory capacity.

The neighborhood experienced an increase in property values and land development when Atlantic Station was built. The neighborhood's commercial district experienced a corresponding growth in restaurants, retail, art galleries, services and an expanding residential base.[4]

Businesses

The southeast corner of Fourteenth Street (Georgia 9 and U.S. 19) and Holly Street is the headquarters for Georgia Public Broadcasting. CBS-Atlanta TV station WGCL is located at 425 14th Street at Mecaslin. Turner Broadcasting System's Entertainment Group is located at 1050 Techwood Drive on the east side of Home Park.