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On November 17, 2014 Way announced via his Instagram that he had signed a new label deal with Universal Music Group & also revealed the title, cover art & release date to his upcoming fourth studio album entitled Loyalty scheduled for release on December 2, 2014.[2] On February 3, 2015 Way would release the album digitally via Itunes & it would also be released independently on his label Stacks on Deck Entertainment.[1]

A music video was filmed and released for the track "Don't Nothing Move But The Money", it was produced by his producer, Brandnew it is also the first music video to be filmed in the new 4K resolution.[3]