We don’t mean posts that are long. We mean in-depth posts that thoroughly cover your given topic. The kind of stuff that establishes you as a topical authority and brings in non-stop traffic.

Everyone wants to create awesome evergreen content that keeps visitors coming back. The problem is that it isn’t easy to write exhaustively detailed and well-researched blog posts. It’s even less easy when you don’t have much time to write. However, when it comes to content creation, extra effort is often rewarded.

You need to nail down an effective blog writing process. Then, you need to apply that process every time you write a post.

If you’re ready to take your blogging and content writing skills to the next level, this post is for you. We’ll walk through the entire process from end to end, from generating an idea to editing the final piece. By the time you’re done, you’ll be prepared to write highly authoritative posts that leave no stone unturned and no detail unaccounted for.

Get Your Free Blogging Resource Bundle!

Get It Now!

Free Download!

Get Your Free Blogging Resource Bundle!

Just a few details while we get it ready…

What best describes you?

How many folks are on your team?

What is your main goal?

How To Get Organized To Write A Blog Post

Organization isn’t necessarily the fun part of writing. However, getting organized now will help you get more done later. Here are a handful of tips and ideas to help you make the most of your limited working time.

Choose An Optimal Workspace

Let us quickly state the obvious: different writers work differently.

This extends not only to how we work, but where we work best. If you’re working in an office environment, you may or may not have flexibility on where you get your writing done. However, if you have the option, it’s worth working in different types of spaces to find what suits you. Whether you prefer busy coffee shops or a quiet corner space in your office, being in the right environment can make a positive impact on your productivity.

Make Sure You Have Easy Access To The Right Tools

You probably use a wide variety of tools in your blog writing workflow. However, there are a few ways to make sure you always have quick access to what you need.

If you have any web services or web apps you use frequently, consider adding them to the Bookmarks bar of your browser for quick access. These could include keyword research tools you might use, or a quick link to your Google Analytics account.

Sometimes the best way to capture an idea is with a pen and paper. Consider carrying a notepad and something to write with wherever you happen to be.

Consider using a collaborative note-taking tool if you’ll be sharing notes or ideas with a team. Evernote and Google Docs are both good options with easy access on your desktop, tablet, or phone (so everyone on your team can access the same documents, no matter where you happen to be).

Word Processor Options For The Easily Distracted

If you need help avoiding digital distractions, consider using a minimalist word processor. Each of these options can be used to block out everything on your screen, except the words you’re hammering out:

Basic Blog Post Ideation Tips

Think about what kind of content you’d want to read yourself. This is the simplest place to start.

Scan other blogs and news sources in your niche to see what they’re covering. Then, add a unique spin or your own perspective.

Visit forums or Reddit to see which questions folks in your niche or industry are asking. Then, think of posts you could write to answer those questions.

Listen to your audience. Pay attention to what readers say in blog comments, and what they tell your customer service team (if your company or organization has one). That will give you a good idea of what they want to read.

Check your social media feeds and see what relevant discussions are currently trending. This is as simple as paying attention to what you’re being told and engaging in conversation with readers. Common questions and themes will emerge. It’s your job to create content that provides answers.

Use the Google Adwords Keyword Planner

This ever-trusty standby needs to be in every content marketer’s arsenal. Here’s to leverage it to find awesome post ideas:

1.)Create an account. Even if you’re not paying to run any ads, you do have an Adwords account, right?

2.) Select the first option pictured below:

3.) Enter a keyword or topic:

4.) You’ll now have two tabs full of ideas. One is for ad groups, and the other is for keywords.

5.) We’ve now taken one broad topic and spun off 800 possible keywords.

How To Do A 30-Minute Blog Post Brainstorm

Brainstorming with a team is one of the most efficient ways to generate blog post ideas. Plus, it doesn’t have to take too long, either. Follow this process to generate tons of ideas quick:

Spend five minutes having each team member write down as many ideas as they can think of on Post-It notes. Don’t worry about quality at this point. Just focus on getting ideas down on paper.

Once your five minutes is up, put all your ideas up on a wall.

As a team, say each idea out loud, and quickly rate each one a 1 (poor), 2 (average), or 3 (awesome). Don’t think too much about each one. Just go with your gut and quickly score each idea.

Take all your 3’s and add those ideas to your content calendar. Throw away all your 1’s, and consider setting aside your 2’s for a later date.

By the time you’re done, you’ll have a mountain of ideas to work with. Plus, by getting multiple team members involved, you’ll likely come up with more diverse and innovative ideas.

Pro Tip: If you’re working alone, you can still use this process to generate ideas. Just make sure you’re honest with yourself and don’t score everything a 3. Separate wheat from chaff and only work on your best concepts.

Run A Survey To Learn More About Your Audience

Running an online survey or poll is an excellent way to do audience research and gather original data. Survey Monkey and Polldaddy are both easy to use tools just for this purpose (we use Polldaddy here at CoSchedule).

How To Validate Your Content Ideas

Once you have a strong list of content ideas, it’s time to validate which are best. This process will help you zero in on the blog topics you absolutely have to write (and the ones you shouldn’t).

Use the Keyword Planner

Use the Google Adwords Keyword Planner to check how often keywords related to your idea get searched. If you used this in the previous step, you should already have this data.

Check Google Trends

Google Trends is a handy tool for seeing how often a topic is getting written about. Here’s how it works:

1.) Enter a topic you might want to write about:

2.) If you see increased interest in your idea, then you know you might be onto something.

Ask Your Social Media Audience

This is probably the simplest and most direct way to get feedback for your idea. If you get a strong level of engagement, you’ll know your audience is interested in your topic. You can also incorporate their questions and comments into your post.

Pro Tip: Even if your audience isn’t talking about something right now, that doesn’t mean they wouldn’t be interested in reading about it. Sometimes, we don’t know what information we really need, because we don’t know which questions we should be asking. If you can find something that answers a question readers didn’t know they had, your content is in a good position to shine.

How To Narrow Your Focus & Get Specific On A Topic

To create a post that’s both comprehensive and useful, you need to go in-depth on a narrowly defined subject. This means pinpointing one specific idea with laser-like focus.

For example, let’s say you manage a blog about car maintenance. This could be a personal blog, or you might manage this blog for a company in the automotive industry. In this instance, something like “How To Take Care Of Your Car” would be an extremely broad topic you could cover.

However, a better question to ask might be, “What specifically could I write about when it comes to car maintenance?” A hypothetical short list might look like this:

How To Choose The Right Snow Tires For Winter Driving

How To Stop Pets From Destroying Your Seat Cushions

20 Maintenance Tips For Classic Car Engines

Follow these steps to refine your idea into something super-specific people want to read:

Start with a broad topic.

Determine a specific point or aspect of that topic you’ll cover. This could be a problem you’ll show how to solve, a question you’ll answer, or some other detailed point you’ll explore in-depth.

Immediately, you know exactly what this post is about. You also know which problem this post will help you solve, or what it’ll help you know more about. That’s the goal you want to achieve.

Pro Tip: Your goal is to provide a lot of detail about a very specific idea. We can’t stress this enough. Your readers are going to arrive at your post because they have specific information they want to know. It’s your job to provide it for them. Otherwise, they’ll move on.

How To Do Research For Your Post

In most cases, you can find what you need with nothing more than a search engine (most likely Google or Bing). However, if you really want to take your research to the next level, it might be worth going beyond the Google search box.

Remember, the Internet is a big place. You’ve got a lot of resources at your fingertips, and depending on what your blog is about, there may be other useful research tools out there for you.

Get Started With Some General Research Tips

Avoid referencing Wikipedia unless you have no other options. Wikipedia is awesome, and we all use it for personal purposes. However, it isn’t a reliable source for anything professional.

Cross-reference sources to verify information you’re unsure about.

Support your blog post with facts and not assumptions. Opinions are harder to refute when they’re backed up by verified information.

Know the difference between soft research and hard research. According to About.com, soft research relates to topics that are “subjective, cultural, and opinion-based.” Hard research, however, refers to “scientific and objective research, where proven facts, figures, statistics, and measurable evidence are absolutely critical.”

Use Advanced Google Search Operators

They’re best understood as the punctuation you include in a search term to help the search engine understand exactly what you’re looking for. For example, they can be used to search for results only within a single site, or for sites that only contain certain terms.

Here’s a short list of useful search operators to help you do detailed searches on Google:

Search Specific Site: site:[URL] [Search Term]

Search Related Sites: related:[URL] [Search Term]

Search Multiple Words: [Search Term 1] OR [Search Term 2]

Get Info About A Website: info:[URL]

Pro Tip: If you’re looking for more advanced search operators, this search operator guide should be all you need.

Don’t Forget These Useful Online Research Tools

For most bloggers and marketers, research starts and ends with Google. In most cases, that might be all you need.

However, if you really want to dig deep, it’s time to go beyond the world’s most popular search engine. Consider starting with some of these options.

Google Books: Alright, so when we said we’d “go beyond Google,” we meant Google search. Beyond its functionality as as a standard ebook store, Google Books features over 15 million publications you can search and check out for free.

These types of resources may or may not be useful, depending on what you’re writing about. The idea is simply to think beyond obvious sources to find information that hasn’t already been repeated a million times elsewhere on the web.

How To Write Your Post Outline

Why Are Outlines Important?

Writing without an outline is like driving without a map (or to use a more modern metaphor, your smartphone). You’ll be fine if you’re going a short distance.

If you’re going to be covering a lot of ground, however, you need to know where you’re going. Otherwise, you’re likely to get lost, waste time, and probably yell.

Establish Your Post Sections

In most cases, this simply entails listing your introduction, and then your subsequent section headings. Each heading should represent a main point you want to elaborate on. Here’s what a simple outline structure could look like:

It doesn’t need to complicated. It just needs to be quick to put together and effective in guiding your writing flow.

Pro Tip: Let’s say you did some awesome keyword research to find your main focus keyword for your post. If you have some other related keywords, however, consider including them in your subheadings, as appropriate. This can help you capture additional search engine traffic. Also, since those keywords are getting search volume too, it lets you know they’re also words your audience is using when looking up your topic.

Add Bullets & Sub-Points

Once you’ve established each section of your post, it’s time to drill down even deeper into your sub-points. Identify which points you’ll cover, underneath each section heading.

Now, your outline might look something like this (this is an actual outline I wrote for this post):

Pro Tip: If possible, get a team member to brainstorm additional ideas for your outline. They might be able to help identify gaps and contribute valuable insights that will make your blog post better.

Are There Times You Should Skip Writing An Outline?

If speed is of the essence, and you already have strong knowledge of your topic, then consider skipping the outlining phase. You might be able to cut your research a bit short too, in that case.

However, you’ll likely find that sketching out a quick outline will save time in the long run. Furthermore, while avoiding outlines may allow for creative freedom when writing fiction, blog posts (at least the kinds of blog posts we’re talking about right now) need to be focused.

Share Your Expertise & Write Your Awesome Blog Post!

You’ve already done a lot of work, and you haven’t even started to write your post yet. However, everything you’ve done up until now will make the rest of your blog writing process much easier.

Start By Writing (At Least) 20 – 30 Headlines

Write at least 20 to 30 different headline options. Some of them will be junk. Try to narrow it down to just one you’ll use. You might also choose a few alternate headlines to test in social media posts.

Here are some more quick tips for writing headlines:

Use adjectives to illustrate action.

Incorporate emotional language to hook reader interest.

Remember the most important words in your headline are the first three and the last three. That’s why the best headlines are often just six or seven words long.

How To Write Your Introduction

A strong blog post introduction has the power to hook a reader for the long haul. However, a poor intro can lead to a high bounce rate and send your traffic away.

Here’s how to write an intro that sticks.

Offer An Interesting Fact

Consider starting with an interesting fact. Things that are true but sound counterintuitive or difficult to believe are good.

Example: “Did you know two million blog posts are published every day?”

Start At The End

Another option is to start with your ending. This can help build suspense and make your reader curious to know how you’ll reach your shocking conclusion.

Example: “We arrived at our destination bruised yet victorious. However, how we got there was the real story.”

Get Personal

If appropriate, add a personal touch with a real-life anecdote. Start by telling a short story about an experience you’ve had. Then, tie it into the premise of your post.

Example: “I left the coffee shop this morning, latte in hand. That’s when I ran into my hero. Literally. Avoid making a hot mess like I did and learn why it pays to pay attention to where you’re going.”

Ask Questions

Ask a question. This works well with how-to posts. Start with a question you know your audience wants to know about. Then, explain how you’ll answer it.

Example: “Have you ever wondered how to get bats out of your attic? It might seem impossible, but here are all the steps we followed to make our home bat-free.”

Push Your Readers Off A Cliff

Not literally. We mean start with a cliffhanger. Build suspense, then stop right when you’re about to explain what happened. Then, in the body of your post, work your way back to the beginning.

Example: “My competitors were gaining ground as I sped toward the finish line. I heaved as I pushed myself closer to the goal. I got closer and closer and then … everything went black.”

Get In Your Reader’s Face

Controversial posts can get you a lot of attention. However, you need to get your tone right straight away. The goal is to catch your audience’s attention with something they might disagree with. Then, gently lead the toward what you think is a better conclusion. Stand behind your convictions, but be careful not to be condescending, insulting, or unnecessarily abrasive.

Add Relevant Points To Support Each Heading

Beneath each heading, you should have several sub-points that support the section’s theme or idea.

Take each bullet point you put beneath each heading in your outline. Then, add a few paragraphs on each one in the appropriate section. If you get on a roll and uncover more relevant information, add it into your post.

Summary: Let’s pull this all together to ensure you’re equipped to write awesome body content for your blog post.

Each main point in your outline is a sub-heading.

Each sub-heading should be supported by facts and relevant information. Consider adding at least two or three paragraphs for each bullet point, beneath each sub-heading, from your outline.

Where appropriate, use links to other posts and research materials to support your post.

Use Appropriate Heading Tags

Make sure your section headings follow a logical hierarchy by using proper heading tags. Use only one H1 tag per page (WordPress generally makes post headlines and H1, or “Heading 1”).

Then, make each sub-heading an H2, and subsequent sub-headings beneath those with H3, H4, H5, and H6 tags.

In WordPress, use the dropdown menu under “Paragraph” to format your headings.

Link To Other Relevant Posts

It’s important links to other posts related to your topic.

Links help readers find more information about your topic, help show where you’re finding your information, and increase the odds other sites will link back to you (and send traffic your way).

[Tweet “Are you linking to other content inside of your posts? #blogging” ]

Links also help search engines determine what your post is about by drawing associations between linked content.

Here are a few additional points to remember about links:

Search engines use anchor text to determine what the article you’re linking to might be about. Make sure the anchor text you select is relevant to the post you’re linking to. This also helps readers know what to expect before they click a link.

Try to avoid over-optimized anchor text (the words highlighted in a link). Make sure your anchor text is not an exact-match of the keyword you’re trying to rank for on the post you’re linking to. If you’re confused by what this means, Neil Patel has a great explanation on the QuickSprout blog (scroll down to technique 2).

Remember to link back to your own posts in addition to other blogs.

Include Keywords Throughout Your Post

Remember the keyword research we did earlier? Make sure you’re including your primary keyword (along with other variations of that keyword phrase) throughout your blog post.

Don’t go overboard and stick keywords wherever possible. Instead, just make sure they’re present. This will help send a stronger signal to search engines to help your post rank in organic search.

Go The Extra Mile With These Additional Writing Tips

Here are some tips to add value to your blog writing process.

Don’t Worry (Too Much) About Length

If your goal is to write a comprehensive blog post, then the best length is however long it takes to say everything you need to about your topic. While studies show posts around 1,500 words rank best in search engines, your post might be dramatically longer than that if you’re really going all-in on going in-depth. On the flip side, it could be shorter too, depending on how long it takes to exhaust your topic.

Forget words counts. Focus on being thorough instead.

Pro Tip: The more narrowly defined your topic, the easier it’ll be to complete your post within a reasonable length. If your post is running longer than what you think people will actually read, it could be that your topic is too broad. If that’s the case, however, you might be able to turn your blog post into an eBook or white paper.

If you tell readers to do something, but don’t follow through on instructing them how to do it, they might leave your blog feeling frustrated. This a common and self-defeating trap for how-to blogs.

That’s why it’s important to give your reader all the information they need to perform a given task, or develop a complete understanding of your topic.

Here are a few tips to keep in mind if you write how-to content:

If you can’t assume your reader knows something, then spell it out. Walk them through what you expect them to do.

If there’s a good resource out there to guide readers through a step, consider adding a link to it. For example, if you’re writing about how to use a product or service, you could link to their official support documentation. Just make sure you at least cover the “what” and the “why” in your own copy before linking to the “how” elsewhere.

If you have time to shoot a simple video, consider putting one together so you can show readers how to do something. Alternately, you might be able to find a good related video on YouTube that you can embed in your post. Here’s a good example:

Pro Tip: When writing how-to content, don’t underestimate the power of bulleted or numbered lists. If you think readers might need step-by-step guidance to complete a task, then walk them through everything (within reason). Your posts will be stronger and your audience will be happier.

Make Your Blog Post Unique

Are you simply rehashing other people’s content? If so, step back and think what you can do differently than your competition.

Take a look at some other posts on your topic and ask yourself these questions:

Is there any information missing from these posts?

Is there another angle or perspective I can bring to this topic that no one else can?

Are there specific types of content, like videos or infographics, I could add to make my post more compelling?

Pro Tip: Sometimes making your post better just means making your post different. If there are nine posts on the first page of Google that all say about the same things, consider what you can add. There’s a glut of content out there, and repeating what has already been said just adds to the noise. Cut through that noise with a fresh perspective and original insight to provide unique value.

Be Authentic With Everything You Write

Write what you really believe. Don’t put anything out there you don’t think you or your company can stand behind. You’ll be more confident about what you write.

Authenticity isn’t something you can fake and it’s not something you can leverage for status. All it takes is writing what you believe to be true, and being willing to defend it in the court of public opinion.

That’s it.

Write For Your Audience (Not For Everybody)

Surly Brewing, an excellent craft brewery in Minneapolis, follows the philosophy that “beer for everyone is beer for no one.” They know who their customers are, and they don’t try to make anyone else happy. As a result, they’re one of the most well-respected breweries in the Twin Cities.

Marketers and bloggers can follow a similar approach to become a real topical authority.

Understand why your audience comes to your blog. It could be because you have the most detailed how-to content, the latest information on your industry, or a unique perspective no one else has. Whatever the case may be, it pays to know your strength and stick to it.

Keep your audience in mind when you’re writing. Think about what they’d want to read and understand why they’d want to read it. This is where audience surveys and paying attention to your social media followers comes in handy.

Pro Tip: Know who you’re writing for. Also, know who you’re not writing for. Never confuse one for the other

Write A Strong Title Tag & Meta Description

Your title tag and meta description are what appear in search engine results. They’re the first thing people will see before visiting your post through a search.

Here’s how to write strong title tags and meta descriptions:

Include your primary keyword in your title tag (this is important for SEO)

Keep your title tag rough between 50 and 55 characters (so it won’t get cut off in Google search results)

Keep your meta description under 150 characters (again, so it won’t get truncated in search results).

However, do use all the space you have in your meta description. You’re essentially writing an ad compelling people to click through to your post. Give them a good reason to check out your content.

Be realistic about what a designer can and cannot do within the time and budget you have available.

Adding Graphics & Photos Yourself

However, if you’re working alone and don’t have design skills, you’re not out of luck. Try some of these ideas:

We talk a lot about Canva, Piktochart, and Infogr.am on the CoSchedule blog. That’s because they work well, and the majority of our readers work without a graphic designer. If you’re unfamiliar, each of these are online tools that help non-designers create quality graphics. Each one uses a web-based interface, and offers a combination of free and premium plans.

Edit Your Blog Post Like A Pro

Good writing is often the product of good editing. It’s an essential element of any blog writing process.

Your first (or even second or third drafts) aren’t always going to be golden right away. That’s assuming you even have time to write multiple drafts.

It’s important, however, to ensure that everything you write is looked over before it’s published. While it’s always possible to edit mistakes or patch up omissions later (thanks to the Internet), it’s better to get things right the first time. If you want to be seen as an authority, then your work needs to be polished and presentable.

Notice we said “polished” and “presentable.” We didn’t say “perfect.”

That’s because chasing perfection is an unattainable goal. There are always going to be things you want to change or things you think you could have done better. Use those moments of reflection as learning opportunities. Then, improve the next post you work on. That’s how you get better while still getting things done.

Pro Tip: Follow the steps in your self-editing checklist to ensure your published posts are as polished as possible.

How To Work With An Editor

If you have the benefit of working with an editor, consider yourself fortunate. Having someone on your team who can help elevate your standards for quality is extremely valuable for creating top-notch content.

If you’re writing your post for another blog as a freelancer or guest blogger, then knowing how to work with an editor will be extra crucial to your success.

Here are some tips to get the most from your writer-editor relationship:

Know what your editor will be looking for. If there are certain style standards or pieces of information you know they’ll be looking for, include them before you send off your copy. This will save you both time.

If you’re not sure what your editor wants, then ask.

Leave your ego at the door and take criticism with an open mind. Your editor’s feedback is meant to make your piece better. It’s not an attack on you.

However, know when to push back. If your editor suggests something you disagree with, state your case. Your editor may be making decisions based on limited information. Providing them with additional background may help clear confusion.

Pro Tip: It’s hard to learn how to take criticism. However, it’s also one of the most valuable traits a writer can develop. When your work is critiqued, listen to what you can improve. Then, apply that knowledge. Repeat as necessary.

How To Self-Edit Your Blog Post

If you don’t have an editor, don’t worry. There are plenty of ways to edit your own work. Even if you do have an editor on your team, you should still know how to self-edit too.

Follow these tips:

Step away from your work for a little bit. Give yourself enough time to come back with a refreshed outlook. That could be as simple as taking five minutes to get a glass of water. Or, you might want to spend an hour working on something else.

Read it out loud. This will often reveal awkward sentence structures and misspellings.

Cut down or remove run-on sentences, but don’t obsess too much over grammatical nuances. Just make sure your copy is clear and concise enough to be easily understood.

If you want to sound authoritative, then get rid of passive voice (download your Self-Editing Checklist for more tips on how to do this).

Group similar information together.

If your flow is broken, consider moving sections around in a way that makes more sense. Try moving things around in different order and see if it sounds better. You might decide different paragraphs or sections should be moved or reordered.

Some Other Editing Tips To Remember

Don’t force-fit verbiage that doesn’t fit just because you like the way it sounds. If it’s not adding value, it’s a distraction. Take it out and move on.

It’s almost always worth getting a second opinion if you can find one. Even if you don’t have an editor you can still find someone who will read your work and give you an opinion. The more brutally honest, the better.

Your work should be as polished as you can make it within a reasonable amount of time. However, it’s important to know when to let go and just publish.

The point is that everyone has their own approach to their work. That includes you.

This post is a framework for creating above-average blog posts; the kinds of posts that will establish you as an authority with the most comprehensive content anywhere in your niche. Ultimately though, you’ll have to determine what works best for yourself. Feel free to change up the order of the steps in this post and create your own blog writing process. You can omit the parts that don’t fit your needs, and tweak the parts that do.

Incredible organizational power with a single login for you + a beautiful experience for your clients.

Ben is the Blog Manager at CoSchedule. His specialties include blogging, content strategy, SEO, social media, email marketing, and more. When he's not hard at work helping people create better content, he can be found playing bass guitar, drinking fine beer, and chasing his dog around the house.

Wow, Ben! I’m writing a much more humble post on a similar subject and I’ll be surely linking it back here. Even though I have a process in place that has helped me finally get organized without stress, there are a lot of tips here I want to check myself. Thanks for the great reading!

Ben Sailer

Glad we could provide a resource to back up your post, Debbie! Hopefully, you’re able to take away at least few new tips.

Emma Shows

Just a quick question, as I try to take in everything!

Where – or what – is the self-editing checklist? You mention it twice, even say “download”, but I’m not finding a link or anything that covers it. Thanks!

Click the box near the top of the post “Get Your Free Blog Writing Process Checklist!” That’s it.

Ben Sailer

Thanks for helping out another reader, Louise!

Ben Sailer

Hey Emma,

Sorry for the confusion! We may have needed to be more clear in the post, but Louise’s feedback below is correct. You should see a box in the post near the top of the post, or a floating box along the right side of your screen.

Let us know if you have any further trouble finding it, and thanks for reading!

Emma Shows

Okay. I didn’t get that on this post, but on another one that was linked to this post (was that the correct one?). Thanks! And thanks to Louise. :)

Very good post! That’s a cool reference I will go back to for my next blog post.

I have a question for you Ben: You don’t talk much about personal stories (except as a way to write an Intro), though I noticed that people engage much more when the post feels more personal (even if there are less tactics).

How do you write stories to get people to creave reading the article and keep reading more?

(Also, extra-tip for the self-editing checklist: Print the article. It’s much easier to spot mistakes on paper than on a screen.)

what a great way to increase blog visibility…with participation, social media and great content you can achieve best results.

Gvz Glasshouses

Very thorough. Good explanation, too, on how to be a better writer. In my experience, few people are as good as they think they are.

I also found the clip on how to produce a video with a smartphone to be very instructive. It never would have occurred to me to try that.

I disagree, however, with your suggestion that questions on surveys should not be open. Closed questions presuppose that you already know the answers, or at least the range of possible responses.

You will get a much more precise data set if you ask open-ended questions, and then let your respondents tell you in their own words what the answers are. At the very least, you’ll get some long-tailed keywords.

Hi Ben & CoSchedule team, would love to download the Blogging Resource Bundle mentioned/promoted in this article, but the downloadlink is connected to another PDF (a checklist). Is it possible to download the Blogging Resource Bundle somewhere else?

Ben this is a crazy amount of in-depth, tutorial content. Most companies would compile this into a paid course. Can’t thank you enough for sharing an excessive detailed blog writing plan. I especially appreciated your tips for creating graphics and Google trends. FYI YouTube is another great source for finding popular topic and title ideas. You can even scan videos’ page source for keywords. ~Keri

I have started a small business for providing IT services, Which provide software developement.I want to store the softwares to download,blogs, our service description at same website.I want your advice on this.Should i split them on different websites?

Ryan

This is a fantastic article – thanks for putting it together! Just curious, is there a downloadable version of it anywhere on your site? I’d like to print it out as a reference guide when working on my content.

Where – or what – is the self-altering agenda? You say it twice, even say “download”, however I’m not finding a connection or anything that spreads it. Thanks!May not be as valuable but rather it’s certainly an approach to figure out how to utilize the devices in a fun way.

Blog writing is something that is the key behind the success of a blogging business. Attractive titles, engaging content body and shareable options definitely help to boost the reach of online content.

It is also good to use infographics and videos to improve the quality of the content.