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Cape Breton Regional Municipality hires Pattison Outdoor

The Cape Breton Regional Municipality in Nova Scotia has signed a multi-year contract with Pattison Outdoor Advertising. During the term of the agreement, Pattison will be the exclusive sales representative for advertising on the municipality's buses and transit shelters. This inventory comprises interior and exterior displays on 18 buses, as well as 32 shelter faces in the regions of Sydney, North Sydney and Glace Bay.

"We are very excited to be able to provide our growing Sydney client base the opportunity to advertise on the Cape Breton Regional Municipalities' transit buses and shelters," said Sherry Kirwin, general manager of the Atlantic region at Pattison. "These additions to our current inventory of digital billboards in the city allow advertisers a greater choice in out-of-home options with unmatched cost efficiency. The addition of the CBRM's transit and shelter products to our list of Maritime markets give advertisers uniformity in crafting campaigns with the same product mix available in Halifax, Moncton, Saint John and Fredericton."