We live and die by our beer. I know that's not a new sentiment, particularly in the craft beer world. But it is even more poignant for a new, young brewery like ourselves.

An early batch of beer that isn't quite up to snuff can ruin your reputation in the local market. More often than not, those early supporters will likely become ambassadors for your brand. Proud to wear their local brewery as a badge of honour. But only if your beer is good.