Workshop Recordings

Missed DMSS 2018?

Hungry for the newest digital marketing knowledge? Keen on the latest insider tips?

Get access to all our conference workshop recordings through our DMSS online platform.

From Social Media, to SEO, from CRO to Sales Funnels, from Adwords to Business Strategies. Our speakers of DMSS 2018 are experts in there field. They know the struggles, the challenges, the pitfalls but also the winning strategies and the top insider secrets. No matter if you’re a newcomer, a digital marketing expert or an entrepreneur and self-starter. Our workshops help you to put the latest tips and tricks into action to lead your business or career to success.

Deep dive into the newest digital marketing knowledge, get the latest insider secrets and get to know the best new tools the industry has to offer. Now – only for $139.

”Through Viola’s and Brie’s SEO strategy, I could double my website traffic within one month. From an expert on Amazon I learnt how to market my books on Amazon. This is so much value for me that I already scheduled DMSS in 2018 and I will come from Germany.

Workshop Recordings

Optimizing Marketing Automation to Create Personalized Journeys for Each Customer

Adam Tuttle, ActiveCampaign, Director of Sales | PPC & Funnel

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ActiveCampaign uses its own software to continually learn, adapt, and implement continual changes within its own marketing automation efforts. During this workshop, Adam Tuttle director of Sales (Australia) will provide practical examples of how ActiveCampaign uses their marketing automation software to continually optimize the customer journey.

In this workshop, attendees will learn practical and easy to implement tips in order to help them always send the right message to the right person at the right time. Specifically, Adam will cover:

1. Identifying your Contacts Needs

2. Personalizing Marketing Automation

3. Types of testing to consider

4. Measuring Success / Failure

About

Adam Tuttle has been a part of the ActiveCampaign team since July of 2012. In 2018, he moved to Australia to help open the ActiveCampaign Syndey office as the Director of Sales. Over his tenure, he has had many roles within ActiveCampaign including Support, Channel, Business Development, Customer Success, and Sales as both an individual contributor and as a Manager of multiple sales teams.

Fast Rankings, Competitive Terms

Charles Floate, SEO A.I., CEO | SEO

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Charles outlays exactly why his tactics work and several case studies of how he achieved insanely fast rankings for gigantic keywords.

About

Charles is a British SEO with nearly 10 years experience in the industry, controversial for his opinions on how SEO should work, there’s no denying his results and the backlash from Google he’s received as a result.

How correlational SEO will transform your rankings

Ted Kubaitis, SEO Tool Lab, Founder and CEO | SEO

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Correlational SEO will transform your SEO strategy from guesswork to data-driven decisions. With a new software tool, we analyze over 500 ranking signals and build our SEO on statistical proof. Learn to give Google what it really loves.

About

Ted Kubaitis has over 22 years of web development and online marketing experience. Ted will be showing how he does COMPETITIVE ANALYSIS ON STEROIDS and consistently shocks people with his knowledge gained from his AUTOMATIC SEO Correlation software and how FAST he can determine the best SEO ranking factors in YOUR niche! Plug in ANY keyword and he can tell you the ranking factors in minutes!

How to automate Instagram with bots. FORBIDDEN TALK, join at your own risk!

Andrea D Ottavio, Webing Academy, Founder/CEO | Social Media

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People will learn how to create content and amplify it using Facebook, Instagram and LikedIn, using growth hacking tactics and sophisticated campaign on budgets starting at 1$ per day.

About

Andrea is a digital entrepreneur. He worked on hundreds of digital projects for brands like Ferrari, Discovery, Hyundai, Pepe Jeans London, Alitalia, Microsoft, Tommy Hilfiger, Clinique and many entrepreneurs, startuppers and small companies. He’s the founding partner of Webing Academy – a pop up training academy offering workshops and masterclasses on digital marketing and CEO at Webing. Andrea is also an author and an International speaker. He lives in London but often travels across Europe and to Bali, Singapore and the U.S.. You can find him working in a creative coworking or near the ocean searching for waves.

Developing actionable SEO Audits that maximize growth

Aleyda Solis, Orainti, International SEO Consultant | SEO

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In this session Aleyda will share criteria, tips and tools that you can use to drive your SEO audits to make them actionable, relevant and prioritised to maximise your site’s growth:

– How to identify those areas that are hurting your organic search visibility the most? – How to prioritise the SEO actions that will drive results faster? – How to develop SEO recommendations to minimize implementation errors and facilitate coordination? – How to use your SEO audit to implement an SEO education program in the organization.

About

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”).

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

What I learned from 8 large data studies with partners Ahrefs, Moz, BuzzSummo, and SEMrush

Eric Van Buskirk, Clickstream, Founder | SEO

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Hacked The Google Robot, and here’s what I learned

The research was done for ClickStream’s client Neil Patel (NeilPatel.com) and for client Brian Dean. The results were used for actionable strategies and tactics published in articles on their websites. Van Buskirk’s main focus for the studies were keywords in SEO, semantic SEO, and how links effect search engine ranking.

About

SEO and content strategy researcher Eric Van Buskirk oversaw nine of the largest content marketing data studies of 2016 and 2017. The “how to” articles based on the research were done for ClickStream’s client Neil Patel (NeilPatel.com). His main focus for the studies were keywords in SEO, semantic SEO, and how links effect search engine ranking.

He was Project Director for the largest search engine ranking study ever conducted. The client was Brian Dean of Backlinko. 1,000,000 Google organic search results were used for sample. It was the number one upvoted piece of Q1 2016 oninbound.org and GrowthHackers.com.

Van Buskirk left SEMrush in December 2014 after overseeing API integration and major accounts in North America. He worked with senior management at companies like HubSpot, strategized with some of the best minds in SEO, and put together AdWords lead generation data with over 10 million lines of CSV text to assist one of the top digital advertising agencies in the world. With the freedom to offer a deeper range of services, SEMrush is a data company and not a consulting company, he can combine experience from search and social strategies built after ten years in the field.

Viola Eva, White Light Digital Marketing, SEO Consultant | SEO

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There are more than 5 billion searches on Google every day but you never seem to receive any organic traffic? You are creating high quality and relevant content but your rankings do not seem to move? You are not reiving the visitors, leads or customers that you have been hoping for?

SEO is the missing ingredient to make your content creation successful. Updating your existing content for SEO and making data-driven decisions when creating new content are the fastest ways to increase your rankings – and find online success.

In this practical workshop, Viola will teach you the art and science of content upgrades for SEO. You will learn – how to spot pages to improve – how to easily fix your web content for SEO wins – how to place keywords efficiently to optimize for Google – how to structure and inter-link your content – how to increase click-through-rate from Google

Plus: You will receive the magic bullet on how to write content for SEO in the future in form of a template.

Scared of keyword stuffing and the dark arts of SEO? Join this workshop on conscious, data-driven and user-friendly SEO for content creators. And your content writing will never be the same again!

Stop wishing – start ranking!

About

Viola is a SEO Consultant and Strategist, Co-Founder of White Light Digital Marketing Agency and DMSS Conference. With her broad SEO and Digital Marketing experience she helps clients every day to increase their rankings on Google. White Light is a Digital marketing agency, servicing clients to provide quality recommendations and insights to improve their organic presence in Google. In-depth analysis and proven methodologies via best practices are employed to achieve strong results and increased ROI for her clients.

About

Brie is a senior SEO consultant and has over 10 years experience in all areas of digital marketing.

He runs a digital marketing agency White Light Digital Marketing specialising in SEO and is the co-founder of DMSS – Digital Marketing Skill Share. An international digital marketing conference located in Bali from October 6th to 8th 2018 and will feature over 40+ workshops and 300+ attendees.

SEO tests and how can you set them up

Kyle Roof, High Voltage SEO, SEO/SEM Analyst | SEO

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Kyle’s hands-on workshop will give participants answers to the following questions:

1. What are SEO tests and how can you set them up?

2. Actionable things from tests that you can implement today (I think these will be good for the agency people as well as any DNX folk in the crowd):

C. internal linking is vital – “domain authority” is not a real thing (what’s perceived as domain authority is actually the sum total of individual pages and their page authority combined with good internal linking) – 2-3 internal links are equal to one external link of the same value (if you aren’t silo’ing your blog posts and linking from posts to target pages, you are probably missing a huge opportunity)

About

A well regarded speaker at SEO and marketing conferences, Kyle runs the Search Intelligence Agency (SIA), a community of over 200 SEO professionals. Each month Kyle oversees and presents scientific tests aimed at determining what is or is not a ranking factor in Google’s algorithm. Kyle is also the co-founder and Lead SEO for High Voltage SEO. High Voltage is a full service digital marketing agency with offices in Phoenix, USA, Berlin, Germany, and Melbourne, Australia. Servicing over 50 clients, High Voltage provides products for all levels of SEO, ranging from local, to national, to International.

Continually staying current with SEO trends, Kyle has developed several proprietary tools and methods including a keyword strength algorithm, a method for determining target on page optimization rates, and a WordPress SEO plugin. Kyle received a B.A. in Psychology from Messiah College in 2001 and a Juris Doctorate from The Pennsylvania State University in 2004. He is also licensed by the Virginia State Bar. Kyle loves to travel and lived in Gangwondo, South Korea for five years.

Most businesses have some sort of a “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs.

That’s where I come in.

In this event about Sales Funnels, you’ll learn how to architect a “conversion funnel” that gives businesses precisely what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them. Due to time, I can’t cover everything; however, I will focus on the most crucial areas so you can implement the best hacks.

So if you ever thought “I don’t even know where to start …” or “I don’t have enough money to start…” or “it’s too much work even to try…” then you should come.

Top 3 things you will walk away from this talk is

1) No. 1 Mistake People Make in Sales Funnels 2) Overview of all types of sales funnels and top 5% sales funnels 3) Best case study/-ies from the top sales funnels in the world 4) Secret Formula to Sales Funnels

How Google Remarketing can increase the value of your website visitors and extend their decision cycle.

This workshop will walk you through general remarketing (or retargeting) concepts and more specifically applying them to Google (and its related sites) including setup, launch, optimization and best practices. People who visit your website have already demonstrated an interest in your product or service, even if they haven’t made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing.

In this workshop, digital marketing consultant Damien Forsythe shows you how to set up an effective remarketing campaign with Google AdWords and Analytics.

About

Damien is a business consultant with a specialization & proven experience in digital marketing, e-commerce, mobile & analytics. He has worked across different sectors on multi-million dollar online ad campaigns as well as with startups. He holds a Business & E-Commerce degree from The University of New Brunswick (Canada) and has presented and taught at industry events.

Measurement for Growth

Krista Seiden, Google, Product Manager Google Analytics | Business

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Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it’s important, how it’s different, how we can all do it, and most importantly, how measurement works for growth.

About

Krista Seiden is a proven leader in the digital analytics industry with nearly a decade of experience specifically in digital marketing, analytics, and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group, and most recently at Google. Krista is a frequent speaker at digital marketing and analytics conferences.

Currently, Krista is a Product Manager and the Analytics Evangelist for the Google Analytics team. Previously, Krista led the analytics and optimization program for the Google for Work group. In this role she built a culture of testing & optimization within Google’s Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom line growth, and expanded testing efforts by 1500%+ in just a few quarters. Krista joined Google from the Apollo Group where she worked as a product analyst for mobile and social analytics. Prior to Apollo, Krista worked as a Web Analytics Manager at Adobe Systems for their Acrobat Services Group.

Krista is active in the digital analytics community, including holding a position as co-chair for the San Francisco chapter of the Digital Analytics Association (DAA). She also enjoys blogging and tweeting in her spare time – you can find her at www.kristaseiden.com or follow her on twitter @kristaseiden. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a Master’s-level Marketing certification from the Wharton Business School.

Chatbots: The Next Big Thing in Lead Generation

Learn how HubSpot is using chatbots to drive growth and how to utilize them in your demand generation strategy.

I will be sharing how HubSpot spent 70% less on each lead using chatbots, the key metrics for running your own chatbot experiments and some best practices for conversion rate & post click optimizations.

About

He’s a regular contributor to various publications on how emerging technology is changing the way we live, work & play. His articles on AI, technology & business have been lucky enough to be translated into Japanese, German & French, featured at #1 on Hacker News & Medium, generating over a quarter million views & traffic.

Machine Learning for SEOs

Britney Muller, Moz, Senior SEO Scientist | SEO

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People generally react to machine learning in one of two ways: either with a combination of fascination and terror brought on by the possibilities that lie ahead or with looks of utter confusion and slight embarrassment at not really knowing much about it. With the advent of RankBrain, not even higher-ups at Google can tell us exactly how some things rank above others, and the impact of machine learning on SEO is only going to increase from here. Fear not: Moz’s own senior SEO scientist, Britney Muller, will talk you through what you need to know.

About

A MN native, Britney moved to Breckenridge, CO after graduating from the U of MN to pursue her dream of being a snowboard bum. After 100 days on the mountain, Britney taught herself to code, manipulate search results, and founded a datadriven medical marketing agency, Pryde Marketing, in 2012. Britney is currently the Senior SEO Scientist at Moz.

The roadmap to growing your business with free traffic from Google

Tim Soulo, Ahrefs Head of Marketing & Product Strategy | SEO

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Whether you’re starting your very first online business or looking to grow an existing one to the new heights, you have a fundamental problem to solve – “where to get (more) customers?”

Let’s face it, your dream customers won’t magically find your website unless you invest in Ads, master PR or figure out SEO. And the latter is actually not that hard as it may seem, which is exactly what Tim is going to showcase in his talk.

You’re going to learn: – How to figure out what your dream customers are searching for; – How to create pages that will get you relevant search traffic with the least amount of effort; – How to produce a lot of quality content and get hundreds of links if you’re just a team of one.

About

Tim Soulo is currently Marketing Chief Officer at AHREFs.

How to blow away your clients on social media (and gain new ones)

Roger Graham, Hootsuite, Head of Asia | Social Media

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Everyone knows social media is critical to building brand and driving a solid revenue stream. Problem is, rarely do marketing pros get time to really see what the best in class are doing, and even fewer many teams have the budget or time to test new ideas. The Hootsuite team has worked with hundreds of customers and have gathered only the hottest ideas to impress – and show real results. In this session we will cover the key steps to impress your clients and grow your business, including how to:

-Conduct a social media audit reviewing and assessing what really matters -Create a social media marketing plan that works for your business -Set powerful, customised and realistic targets that impact the bottom line -Create weekly or monthly reports to showcase the actual business value of your efforts -How to know the scoop on social before your client does -Learn from some of the best campaigns in the market

About

Hootsuite is the most widely used social media management platform, trusted by more than 16 million people and employees at 80% of the Fortune 1000. Hootsuite’s unparalleled expertise, customer insights at scale, and collaborative ecosystem, uniquely help people and organizations to succeed with social.

Roger Graham is the Head of Asia for Hootsuite, with 20 years experience in business leadership, sales and marketing. Roger is responsible for growing Hootsuite’s business in the region by expanding their Enterprise customer base and deepening strategic partner relationships.

Prior to assuming the role of Head of Asia, Roger was the Senior Director of Growth & Marketing for Asia Pacific, and was responsible for growing Hootsuite’s brand, online revenue and demand generation for their enterprise solutions across the region.

Roger is passionate about entrepreneurship and often mentors startups or speaks at conferences on digital or full stack marketing. When Roger has some downtime, he can be found playing ice hockey, traveling to catch some surf or exploring vibrant cities.

Using digital engagement to make nature matter to a billion people

Sid will talk about how all of us need to participate in the conservation of nature and how digital engagement can help accelerate this.

About

Sid joined WWF in 2009 in Sydney and his current title is Director, Digital Engagement. He is responsible for coordinating, maximising and growing digital engagement activities around the network with key audiences, continuing to build WWF and Earth Hour as brands that have resonance, relevance and influence.

With over fifteen years of experience in the technology industry including with stalwarts such as Google where he worked on innovative projects like Google Chrome, Sid previously was the Executive Director of WWF’s Earth Hour where he has built a solid platform with and across the network leveraging digital growth with a strong focus on driving outcomes closely aligned with the WWF climate agenda. Together with the network, Sid has been leading the effort to ‘shine a light on climate action’ at individual, community, corporate and policy levels.

In his time outside work, Sid likes travel photography and goes by the name ‘Sidpicky’. He is also an avid tennis buff.

Building automated high converting sales funnels

Gael Breton, Authority Hacker, Founder | PPC & Funnel

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While it was once a cutting-edge, Business blogging is now commonplaces, and most serious marketers have some content marketing plan in place.

However, most of them still use Blogging and content marketing purely for SEO and domain authority building purposes with very little link between their content and product sales.

This is the gap this workshop will attempt to bridge. Making your content make you money.

During this presentation, Gael will take you behind the scenes of the evergreen sales funnels the Authority Hacker team has been building for the past few years and how you can deploy one yourself.

Whether your business is to serve clients, e-commerce or sell software or information, you will find something you can implement to make your content contribute more to your bottom line every month.

Inside this presentation you will learn:

-How to generate tons of leads from your content without spending your life building lead magnets. -How to engage your newly acquire leads and make them qualify themselves to you for your products -How to frame irresistible offers to these engaged leads -How to structure your follow up to maximize conversion -How to monetize unconverted leads -How to scale the process with paid ads and put your content marketing reach on steroids

If you have mastered the traffic part of content marketing, but you are struggling with the converting your traffic, this is the talk you want to attend

About

Gael is the co-founder of authorityhacker.com and Judgement Media LTD. He has been building websites for living since 2009 and specializes in growing large authority sites from scratch that he monetizes with product sales, affiliate marketing, and advertising.

How to Optimize Your Entire Marketing Funnel

Hanne Vervaeck, Thrive Themes, Chief Marketing Manager | PPC & Funnel

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-What’s a funnel (and do you have one?) -How to know which part is leaking? -How to optimize the beginning of the funnel -How to optimize the end of the funnel -How to optimize the middle of the funnel -Q&A

About

Hanne is CMO of Thrive Themes, conversion focused WordPress plugins.

Beyond SEO: Next Level Content

Greg Elfrink, Empire Flippers, Director of Marketing | Social Media

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SEO is great. But there is a big, glaring problem that most SEOs never think about or consider. In this talk, you’re going to learn how you can maximize your SEO, even in competitive niches, and how you can stop being a slave to the algorithm by implementing real marketing funnels using powerful pieces of content.

-Learn how to go beyond SEO -Learn how to create content that acts as your 24/7 sales machine -Uncover content that has zero search volume… but translates into BIG profits

About

Gregory joined Empire Flippers in April 2016 as the Content Manager before becoming the Director of Marketing. He manages the flow of our marketing surrounding the brand – blog posts, guides, podcasts, media buying etc. – from producing the content to promoting it. His goal is to grow the reach of the company and introduce us to new audiences. Gregory was born in Anchorage, Alaska where he worked in the oil fields and now travels around Southeast Asia. He loves fiction, science and in his free time he moonlights as a novelist.

The A to Zs of influencer marketing

Alvaro Quesada, Tinkle International, Business Development Director | Social Media

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It’s no secret that influencer marketing is becoming an integral component of brands’ communication strategies. What remains a mystery is the mechanics into creating an effective influencer campaign! Who are the influencers my company should work with? Do influencers REALLY deliver a good ROI? What should I expect when working with influencers?

Wonder no more as we introduce you to the A to Zs of influencer marketing in this workshop! Learn how to identify the right influencers to work with along with the best practices on how to get the most success out of the collaboration in this tell-all workshop by Alvaro Quesada.

At this workshop you will learn things like:

-History of influencers -Who they are and how to classify them -Case studies: successful ones and epic fails -Determine influencers real value before working with them -Key points to structure a winning influencer strategy for your brand

About

Alvaro Quesada began his career in the world of telecommunications doing what he loved best: creating videos. In 2005, while attending San Pablo CEU University for a degree in Media Studies, he founded the video production company QUE Producciones. This also allowed him to collaborate on various projects including an award-winning TV show on Spanish National Television and the annual week- long technology festival Campus Party.

In 2009, he joined the TV & Radio team of the leading English language teaching company in Spain, Vaughan Systems. There, he worked at developing TV and radio programs with social media in order to teach English in a different format. Along with professional English teachers and other media professionals he also participated in the creation of an audio book to teach English to kids.

His experiences in social media then led him to join the Digital Department of the multinational Advertising Agency Grey Group in 2011. Over the course of almost 3 years he worked with international brands such as Samsung, Domino’s Pizza, Deutsche Telekom, Fairy, and Schweppes, among others, to plan content for social media networks and, in coordination with PR and Marketing departments, the conceptualisation, development, and implementation of social media strategies and media campaigns.

In 2014, Alvaro joined the Spanish digital communications agency Tinkle as the Director of APAC offices in Singapore to coordinate the expansion of the company in the Asian market. Since then, he has built a team of more than 25 specialists around the region whose clients include the World Wildlife Foundation (WWF), Earth Hour, Zenith Watches, Catalunya Tourism Board and Expedia among other.

Beyond SEO: Next Level Content

Greg Elfrink, Empire Flippers, Director of Marketing | Social Media

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SEO is great. But there is a big, glaring problem that most SEOs never think about or consider. In this talk, you’re going to learn how you can maximize your SEO, even in competitive niches, and how you can stop being a slave to the algorithm by implementing real marketing funnels using powerful pieces of content.

-Learn how to go beyond SEO -Learn how to create content that acts as your 24/7 sales machine -Uncover content that has zero search volume… but translates into BIG profits

About

Gregory joined Empire Flippers in April 2016 as the Content Manager before becoming the Director of Marketing. He manages the flow of our marketing surrounding the brand – blog posts, guides, podcasts, media buying etc. – from producing the content to promoting it. His goal is to grow the reach of the company and introduce us to new audiences. Gregory was born in Anchorage, Alaska where he worked in the oil fields and now travels around Southeast Asia. He loves fiction, science and in his free time he moonlights as a novelist.

SEO – Team, Tools & Strategy, How to Scale

Martijn Scheijbeler, Postmates, Director of SEO / Growth | Business

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Either if you’re a 1 person SEO team at an enterprise company or you’re a startup founder. What are the things that you can do as an SEO to scale up your SEO program. You want to grow your SEO traffic faster, but how can you do that, what do you need and who do you hire on your team to help out? Martijn lead and build out SEO teams for multiple big site companies in which it was important to grow fast and durable. He’ll take you through the tools, strategy and people you need to grow you SEO traffic faster.

About

Martijn Scheijbeler, works on Growth & SEO for Postmates, making sure that you get the products you want through on-demand delivery. He’s passionate about Marketing, Growth, SEO, Branding, Web Analytics and CRO. Prior to Postmates he was leading marketing at The Next Web and Springest. Follow him on Twitter @MartijnSch or read his blog.

How to Build White-Hat Links For Your Business

Joshua Hardwick, Head of Content at Ahrefs, Founder of The SEO Project | SEO

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The skillshare will introduce people to some white-hat link building strategies and explain the process for executing them using a variety of tools (of course, including Ahrefs).

About

Joshua Hardwick is an SEO specialist with over 7 years experience in SEO. He’s also the Head of Content for Ahrefs, an industry-leading SEO tools. He specializes in white-hat link building and creating linkworthy content.

How to Recognize & Overcome Business Burnout

If you’ve found yourself embracing the ‘hustle’ lifestyle, and yet keep wondering why you feel more tired, irritable, frustrated, and on top of all that, getting lackluster results in business — and in life — Welcome to the club! You’re either living with – or on the verge – of BURNOUT. Online and offline entrepreneurs everywhere are plagued by this experience and adding more ‘hustle’ is never going to fix it! Join Dai Manuel to learn the 7 signs of burnout and how you can live a 4-part lifestyle plan to avoid, overcome, and heal from burnout forever.

What People Will Learn:

-What is burnout? -Why does burnout happen? -What can we do to prevent burnout from happening? -7 Signs of burnout and what you can do to stop it -The Essential 4-Part lifestyle plan to Quash Burnout for Good!

About

Dai Manuel is an award-winning digital thought leader and author, executive performance coach and certified lifestyle mentor who empowers people to lead a FUN-ctionally fit life through education, encouragement, and community. Dai models his work based on 5 F’s: Fitness, Family, Finances, Faith with an overarching roof of FUN, built on a rock-solid foundation of Health.

Dai is also a super dad, dating his wife, and extremely grateful to be living life on his terms with his family around the globe.

Cross Border Entrepreneurship

Samuel Salinda, Payoneer, Partnerships Manager for SEA | Business

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-International marketplaces are a great way to expand globally -Online advertising is a critical element of scaling your sales -Digital payments are the best way to receive your cross border earnings

About

Samuel Salinda is the Partnerships Manager of South East Asia and Sri Lanka. He’s had over 8 years experience working in the field of internet technologies and applications as a Product Officer at Smart communications and Business Development Executive at iFlix. He is also well-versed in the field of fintech working with companies i.e. Smart Money, Google and Apple as the lead for Operator billing at Smart.

The omnipresence of Facebook; using ads to stay in front of your audience in every part of your funnel

Bunty SomRoy, Maid Marketing, Facebook Ad Strategist | PPC & Funnel

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This is not a beginner-friendly workshop. It is for existing players who want to scale horizontally by making lateral moves as you navigate the Facebook Ads game.

Many of you might have already experienced that increasing adspend usually means rising costs. Or that a well-performing ad that has been running for 6 months all of a sudden tanked in performance.

In this workshop, Bunty will take you from the high-level concepts to the technical nuts & bolts of ad management, specifically:

-How staying top-of-mind will add to your bottom line -How to take targeting “people who took action A but not B” to the next level by ad sequencing -How to stay ahead of ad fatigue by finding new ways to reach your audience -How to improve your website so that you reduce your advertising costs -How to rapidly implement funnels through bypassing building websites with messenger bots

About

Bunty is a Facebook Ad Strategist who identifies how Facebook Ads work for your business by looking at marketing goals holistically and architecting the ad campaign around the funnel. He specializes in lead gen and has worked with a variety of businesses including eComm, SaaS, affiliate marketing, a membership site, and local business.

Based in SEA (currently Bali), Bunty spends most of time living & breathing (and sometimes dreaming) about marketing. He is currently working on a productized service providing Facebook Ads for cleaning companies.

Scaling an agency or service business

Are you stuck? You know you can do more, but your growth isn’t where you expect? you frequently have challenges delivering as per customer expectation? Perhaps you are still involved in delivering the end product? Mads will work through many of the pitfalls and how you can effectively work with what you have to scale your company.

About

Mads have worked as a management coach for 6+ years, working initially with large corporate clients, he has shifted his main focus towards entrepreneur, as he feels he can make a much larger impact. His focus is generally on people management, how to effectively get the most out of your team and how to grow and scale companies. Besides his management coaching, Mads also run’s an outsourcing company with 100+ staff & an ecommerce business.

Fast Rankings, Competitive Terms

Charles Floate, SEO A.I., CEO | SEO

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Charles outlays exactly why his tactics work and several case studies of how he achieved insanely fast rankings for gigantic keywords.

About

Charles is a British SEO with nearly 10 years experience in the industry, controversial for his opinions on how SEO should work, there’s no denying his results and the backlash from Google he’s received as a result.

How correlational SEO will transform your rankings

Ted Kubaitis, SEO Tool Lab, Founder and CEO | SEO

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Correlational SEO will transform your SEO strategy from guesswork to data-driven decisions. With a new software tool, we analyze over 500 ranking signals and build our SEO on statistical proof. Learn to give Google what it really loves.

About

Ted Kubaitis has over 22 years of web development and online marketing experience.

Ted will be showing how he does COMPETITIVE ANALYSIS ON STEROIDS and consistently shocks people with his knowledge gained from his AUTOMATIC SEO Correlation software and how FAST he can determine the best SEO ranking factors in YOUR niche! Plug in ANY keyword and he can tell you the ranking factors in minutes!

Developing actionable SEO Audits that maximize growth

Aleyda Solis, Orainti, International SEO Consultant | SEO

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In this session Aleyda will share criteria, tips and tools that you can use to drive your SEO audits to make them actionable, relevant and prioritised to maximise your site’s growth:

– How to identify those areas that are hurting your organic search visibility the most? – How to prioritise the SEO actions that will drive results faster? – How to develop SEO recommendations to minimize implementation errors and facilitate coordination? – How to use your SEO audit to implement an SEO education program in the organization.

About

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”).

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

What I learned from 8 large data studies with partners Ahrefs, Moz, BuzzSummo, and SEMrush

Eric Van Buskirk, Clickstream, Founder | SEO

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Hacked The Google Robot, and here’s what I learned

The research was done for ClickStream’s client Neil Patel (NeilPatel.com) and for client Brian Dean. The results were used for actionable strategies and tactics published in articles on their websites. Van Buskirk’s main focus for the studies were keywords in SEO, semantic SEO, and how links effect search engine ranking.

About

SEO and content strategy researcher Eric Van Buskirk oversaw nine of the largest content marketing data studies of 2016 and 2017. The “how to” articles based on the research were done for ClickStream’s client Neil Patel (NeilPatel.com). His main focus for the studies were keywords in SEO, semantic SEO, and how links effect search engine ranking.

He was Project Director for the largest search engine ranking study ever conducted. The client was Brian Dean of Backlinko. 1,000,000 Google organic search results were used for sample. It was the number one upvoted piece of Q1 2016 oninbound.org and GrowthHackers.com.

Van Buskirk left SEMrush in December 2014 after overseeing API integration and major accounts in North America. He worked with senior management at companies like HubSpot, strategized with some of the best minds in SEO, and put together AdWords lead generation data with over 10 million lines of CSV text to assist one of the top digital advertising agencies in the world. With the freedom to offer a deeper range of services, SEMrush is a data company and not a consulting company, he can combine experience from search and social strategies built after ten years in the field.

Viola Eva, White Light Digital Marketing, SEO Consultant | SEO

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There are more than 5 billion searches on Google every day but you never seem to receive any organic traffic? You are creating high quality and relevant content but your rankings do not seem to move? You are not reiving the visitors, leads or customers that you have been hoping for?

SEO is the missing ingredient to make your content creation successful.

Updating your existing content for SEO and making data-driven decisions when creating new content are the fastest ways to increase your rankings – and find online success.

In this practical workshop, Viola will teach you the art and science of content upgrades for SEO. You will learn

– how to spot pages to improve

– how to easily fix your web content for SEO wins

– how to place keywords efficiently to optimize for Google

– how to structure and inter-link your content

– how to increase click-through-rate from Google

Plus: You will receive the magic bullet on how to write content for SEO in the future in form of a template.

Scared of keyword stuffing and the dark arts of SEO?

Join this workshop on conscious, data-driven and user-friendly SEO for content creators.

And your content writing will never be the same again!

Stop wishing – start ranking!

About

Viola is a SEO Consultant and Strategist, Co-Founder of White Light Digital Marketing Agency and DMSS Conference. With her broad SEO and Digital Marketing experience she helps clients every day to increase their rankings on Google. White Light is a Digital marketing agency, servicing clients to provide quality recommendations and insights to improve their organic presence in Google. In-depth analysis and proven methodologies via best practices are employed to achieve strong results and increased ROI for her clients.

About

Brie is a senior SEO consultant and has over 10 years experience in all areas of digital marketing.

He runs a digital marketing agency White Light Digital Marketing specialising in SEO and is the co-founder of DMSS – Digital Marketing Skill Share. An international digital marketing conference located in Bali from October 6th to 8th 2018 and will feature over 40+ workshops and 300+ attendees.

SEO tests and how can you set them up

Kyle Roof, High Voltage SEO, SEO/SEM Analyst | SEO

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Kyle’s hands-on workshop will give participants answers to the following questions:

1. What are SEO tests and how can you set them up?

2. Actionable things from tests that you can implement today (I think these will be good for the agency people as well as any DNX folk in the crowd):

C. internal linking is vital – “domain authority” is not a real thing (what’s perceived as domain authority is actually the sum total of individual pages and their page authority combined with good internal linking) – 2-3 internal links are equal to one external link of the same value (if you aren’t silo’ing your blog posts and linking from posts to target pages, you are probably missing a huge opportunity)

About

A well regarded speaker at SEO and marketing conferences, Kyle runs the Search Intelligence Agency (SIA), a community of over 200 SEO professionals. Each month Kyle oversees and presents scientific tests aimed at determining what is or is not a ranking factor in Google’s algorithm. Kyle is also the co-founder and Lead SEO for High Voltage SEO. High Voltage is a full service digital marketing agency with offices in Phoenix, USA, Berlin, Germany, and Melbourne, Australia. Servicing over 50 clients, High Voltage provides products for all levels of SEO, ranging from local, to national, to International.

Continually staying current with SEO trends, Kyle has developed several proprietary tools and methods including a keyword strength algorithm, a method for determining target on page optimization rates, and a WordPress SEO plugin. Kyle received a B.A. in Psychology from Messiah College in 2001 and a Juris Doctorate from The Pennsylvania State University in 2004. He is also licensed by the Virginia State Bar. Kyle loves to travel and lived in Gangwondo, South Korea for five years.

How Google Remarketing can increase the value of your website visitors and extend their decision cycle.

This workshop will walk you through general remarketing (or retargeting) concepts and more specifically applying them to Google (and its related sites) including setup, launch, optimization and best practices.

People who visit your website have already demonstrated an interest in your product or service, even if they haven’t made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing.

In this workshop, digital marketing consultant Damien Forsythe shows you how to set up an effective remarketing campaign with Google AdWords and Analytics.

Topics Include:

-Remarketing lists

-Types of remarketing offered by Google

-Linking AdWords with Analytics

-Setting up campaigns

-Switching between AdWords and Analytics

-Deciding on a budget

-Monitoring ROI

About

Damien is a business consultant with a specialization & proven experience in digital marketing, e-commerce, mobile & analytics. He has worked across different sectors on multi-million dollar online ad campaigns as well as with startups. He holds a Business & E-Commerce degree from The University of New Brunswick (Canada) and has presented and taught at industry events.

Machine Learning for SEOs

Britney Muller, Moz, Senior SEO Scientist | SEO

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People generally react to machine learning in one of two ways: either with a combination of fascination and terror brought on by the possibilities that lie ahead or with looks of utter confusion and slight embarrassment at not really knowing much about it. With the advent of RankBrain, not even higher-ups at Google can tell us exactly how some things rank above others, and the impact of machine learning on SEO is only going to increase from here. Fear not: Moz’s own senior SEO scientist, Britney Muller, will talk you through what you need to know.

About

A MN native, Britney moved to Breckenridge, CO after graduating from the U of MN to pursue her dream of being a snowboard bum. After 100 days on the mountain, Britney taught herself to code, manipulate search results, and founded a datadriven medical marketing agency, Pryde Marketing, in 2012. Britney is currently the Senior SEO Scientist at Moz.

The roadmap to growing your business with free traffic from Google

Tim Soulo, Ahrefs Head of Marketing & Product Strategy | SEO

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Whether you’re starting your very first online business or looking to grow an existing one to the new heights, you have a fundamental problem to solve – “where to get (more) customers?”

Let’s face it, your dream customers won’t magically find your website unless you invest in Ads, master PR or figure out SEO. And the latter is actually not that hard as it may seem, which is exactly what Tim is going to showcase in his talk.

You’re going to learn: – How to figure out what your dream customers are searching for; – How to create pages that will get you relevant search traffic with the least amount of effort; – How to produce a lot of quality content and get hundreds of links if you’re just a team of one.

About

Tim Soulo is currently Marketing Chief Officer at AHREFs.

How to Build White-Hat Links For Your Business

Joshua Hardwick, Head of Content at Ahrefs, Founder of The SEO Project | SEO

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The skillshare will introduce people to some white-hat link building strategies and explain the process for executing them using a variety of tools (of course, including Ahrefs).

About

Joshua Hardwick is an SEO specialist with over 7 years experience in SEO. He’s also the Head of Content for Ahrefs, an industry-leading SEO tools. He specializes in white-hat link building and creating linkworthy content.

How to automate Instagram with bots. FORBIDDEN TALK, join at your own risk!

Andrea D Ottavio, Webing Academy, Founder/CEO | Social Media

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People will learn how to create content and amplify it using Facebook, Instagram and LikedIn, using growth hacking tactics and sophisticated campaign on budgets starting at 1$ per day.

About

Andrea is a digital entrepreneur. He worked on hundreds of digital projects for brands like Ferrari, Discovery, Hyundai, Pepe Jeans London, Alitalia, Microsoft, Tommy Hilfiger, Clinique and many entrepreneurs, startuppers and small companies. He’s the founding partner of Webing Academy – a pop up training academy offering workshops and masterclasses on digital marketing and CEO at Webing. Andrea is also an author and an International speaker. He lives in London but often travels across Europe and to Bali, Singapore and the U.S.. You can find him working in a creative coworking or near the ocean searching for waves.

The A to Zs of influencer marketing

Alvaro Quesada, Tinkle International, Business Development Director | Social Media

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It’s no secret that influencer marketing is becoming an integral component of brands’ communication strategies. What remains a mystery is the mechanics into creating an effective influencer campaign! Who are the influencers my company should work with? Do influencers REALLY deliver a good ROI? What should I expect when working with influencers?

Wonder no more as we introduce you to the A to Zs of influencer marketing in this workshop! Learn how to identify the right influencers to work with along with the best practices on how to get the most success out of the collaboration in this tell-all workshop by Alvaro Quesada.

At this workshop you will learn things like:

-History of influencers -Who they are and how to classify them -Case studies: successful ones and epic fails -Determine influencers real value before working with them -Key points to structure a winning influencer strategy for your brand

About

Alvaro Quesada began his career in the world of telecommunications doing what he loved best: creating videos. In 2005, while attending San Pablo CEU University for a degree in Media Studies, he founded the video production company QUE Producciones. This also allowed him to collaborate on various projects including an award-winning TV show on Spanish National Television and the annual week- long technology festival Campus Party.

In 2009, he joined the TV & Radio team of the leading English language teaching company in Spain, Vaughan Systems. There, he worked at developing TV and radio programs with social media in order to teach English in a different format. Along with professional English teachers and other media professionals he also participated in the creation of an audio book to teach English to kids.

His experiences in social media then led him to join the Digital Department of the multinational Advertising Agency Grey Group in 2011. Over the course of almost 3 years he worked with international brands such as Samsung, Domino’s Pizza, Deutsche Telekom, Fairy, and Schweppes, among others, to plan content for social media networks and, in coordination with PR and Marketing departments, the conceptualisation, development, and implementation of social media strategies and media campaigns.

In 2014, Alvaro joined the Spanish digital communications agency Tinkle as the Director of APAC offices in Singapore to coordinate the expansion of the company in the Asian market. Since then, he has built a team of more than 25 specialists around the region whose clients include the World Wildlife Foundation (WWF), Earth Hour, Zenith Watches, Catalunya Tourism Board and Expedia among other.

How to blow away your clients on social media (and gain new ones)

Roger Graham, Hootsuite, Head of Asia | Social Media

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Everyone knows social media is critical to building brand and driving a solid revenue stream. Problem is, rarely do marketing pros get time to really see what the best in class are doing, and even fewer many teams have the budget or time to test new ideas. The Hootsuite team has worked with hundreds of customers and have gathered only the hottest ideas to impress – and show real results. In this session we will cover the key steps to impress your clients and grow your business, including how to:

-Conduct a social media audit reviewing and assessing what really matters -Create a social media marketing plan that works for your business -Set powerful, customised and realistic targets that impact the bottom line -Create weekly or monthly reports to showcase the actual business value of your efforts -How to know the scoop on social before your client does -Learn from some of the best campaigns in the market

About

Hootsuite is the most widely used social media management platform, trusted by more than 16 million people and employees at 80% of the Fortune 1000. Hootsuite’s unparalleled expertise, customer insights at scale, and collaborative ecosystem, uniquely help people and organizations to succeed with social.

Roger Graham is the Head of Asia for Hootsuite, with 20 years experience in business leadership, sales and marketing. Roger is responsible for growing Hootsuite’s business in the region by expanding their Enterprise customer base and deepening strategic partner relationships.

Prior to assuming the role of Head of Asia, Roger was the Senior Director of Growth & Marketing for Asia Pacific, and was responsible for growing Hootsuite’s brand, online revenue and demand generation for their enterprise solutions across the region.

Roger is passionate about entrepreneurship and often mentors startups or speaks at conferences on digital or full stack marketing. When Roger has some downtime, he can be found playing ice hockey, traveling to catch some surf or exploring vibrant cities.

Beyond SEO: Next Level Content

Greg Elfrink, Empire Flippers, Director of Marketing | Social Media

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SEO is great. But there is a big, glaring problem that most SEOs never think about or consider. In this talk, you’re going to learn how you can maximize your SEO, even in competitive niches, and how you can stop being a slave to the algorithm by implementing real marketing funnels using powerful pieces of content.

-Learn how to go beyond SEO -Learn how to create content that acts as your 24/7 sales machine -Uncover content that has zero search volume… but translates into BIG profits

About

Gregory joined Empire Flippers in April 2016 as the Content Manager before becoming the Director of Marketing. He manages the flow of our marketing surrounding the brand – blog posts, guides, podcasts, media buying etc. – from producing the content to promoting it. His goal is to grow the reach of the company and introduce us to new audiences. Gregory was born in Anchorage, Alaska where he worked in the oil fields and now travels around Southeast Asia. He loves fiction, science and in his free time he moonlights as a novelist.

Using digital engagement to make nature matter to a billion people

Sid will talk about how all of us need to participate in the conservation of nature and how digital engagement can help accelerate this.

About

Sid joined WWF in 2009 in Sydney and his current title is Director, Digital Engagement. He is responsible for coordinating, maximising and growing digital engagement activities around the network with key audiences, continuing to build WWF and Earth Hour as brands that have resonance, relevance and influence.

With over fifteen years of experience in the technology industry including with stalwarts such as Google where he worked on innovative projects like Google Chrome, Sid previously was the Executive Director of WWF’s Earth Hour where he has built a solid platform with and across the network leveraging digital growth with a strong focus on driving outcomes closely aligned with the WWF climate agenda. Together with the network, Sid has been leading the effort to ‘shine a light on climate action’ at individual, community, corporate and policy levels.

In his time outside work, Sid likes travel photography and goes by the name ‘Sidpicky’. He is also an avid tennis buff.

Beyond SEO: Next Level Content

Greg Elfrink, Empire Flippers, Director of Marketing | Social Media

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SEO is great. But there is a big, glaring problem that most SEOs never think about or consider. In this talk, you’re going to learn how you can maximize your SEO, even in competitive niches, and how you can stop being a slave to the algorithm by implementing real marketing funnels using powerful pieces of content.

-Learn how to go beyond SEO -Learn how to create content that acts as your 24/7 sales machine -Uncover content that has zero search volume… but translates into BIG profits

About

Gregory joined Empire Flippers in April 2016 as the Content Manager before becoming the Director of Marketing. He manages the flow of our marketing surrounding the brand – blog posts, guides, podcasts, media buying etc. – from producing the content to promoting it. His goal is to grow the reach of the company and introduce us to new audiences. Gregory was born in Anchorage, Alaska where he worked in the oil fields and now travels around Southeast Asia. He loves fiction, science and in his free time he moonlights as a novelist.

Cross Border Entrepreneurship

Samuel Salinda, Payoneer, Partnerships Manager for SEA | Business

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-International marketplaces are a great way to expand globally -Online advertising is a critical element of scaling your sales -Digital payments are the best way to receive your cross border earnings

About

Samuel Salinda is the Partnerships Manager of South East Asia and Sri Lanka. He’s had over 8 years experience working in the field of internet technologies and applications as a Product Officer at Smart communications and Business Development Executive at iFlix. He is also well-versed in the field of fintech working with companies i.e. Smart Money, Google and Apple as the lead for Operator billing at Smart.

Measurement for Growth

Krista Seiden, Google, Product Manager Google Analytics | Business

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Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this talk, Krista breaks down what Growth Marketing is, with roots grounded in Analytics, Experimentation, and Product Development, why it’s important, how it’s different, how we can all do it, and most importantly, how measurement works for growth.

About

Krista Seiden is a proven leader in the digital analytics industry with nearly a decade of experience specifically in digital marketing, analytics, and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group, and most recently at Google. Krista is a frequent speaker at digital marketing and analytics conferences.

Currently, Krista is a Product Manager and the Analytics Evangelist for the Google Analytics team. Previously, Krista led the analytics and optimization program for the Google for Work group. In this role she built a culture of testing & optimization within Google’s Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom line growth, and expanded testing efforts by 1500%+ in just a few quarters. Krista joined Google from the Apollo Group where she worked as a product analyst for mobile and social analytics. Prior to Apollo, Krista worked as a Web Analytics Manager at Adobe Systems for their Acrobat Services Group.

Krista is active in the digital analytics community, including holding a position as co-chair for the San Francisco chapter of the Digital Analytics Association (DAA). She also enjoys blogging and tweeting in her spare time – you can find her at www.kristaseiden.com or follow her on twitter @kristaseiden. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a Master’s-level Marketing certification from the Wharton Business School.

Scaling an agency or service business

Are you stuck? You know you can do more, but your growth isn’t where you expect? you frequently have challenges delivering as per customer expectation? Perhaps you are still involved in delivering the end product? Mads will work through many of the pitfalls and how you can effectively work with what you have to scale your company.

About

Mads have worked as a management coach for 6+ years, working initially with large corporate clients, he has shifted his main focus towards entrepreneur, as he feels he can make a much larger impact. His focus is generally on people management, how to effectively get the most out of your team and how to grow and scale companies. Besides his management coaching, Mads also run’s an outsourcing company with 100+ staff & an ecommerce business.

SEO – Team, Tools & Strategy, How to Scale

Martijn Scheijbeler, Postmates, Director of SEO / Growth | Business

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Either if you’re a 1 person SEO team at an enterprise company or you’re a startup founder. What are the things that you can do as an SEO to scale up your SEO program. You want to grow your SEO traffic faster, but how can you do that, what do you need and who do you hire on your team to help out? Martijn lead and build out SEO teams for multiple big site companies in which it was important to grow fast and durable. He’ll take you through the tools, strategy and people you need to grow you SEO traffic faster.

About

Martijn Scheijbeler, works on Growth & SEO for Postmates, making sure that you get the products you want through on-demand delivery. He’s passionate about Marketing, Growth, SEO, Branding, Web Analytics and CRO. Prior to Postmates he was leading marketing at The Next Web and Springest. Follow him on Twitter @MartijnSch or read his blog.

Most businesses have some sort of a “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs.

That’s where I come in.

In this event about Sales Funnels, you’ll learn how to architect a “conversion funnel” that gives businesses precisely what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them. Due to time, I can’t cover everything; however, I will focus on the most crucial areas so you can implement the best hacks.

So if you ever thought “I don’t even know where to start …” or “I don’t have enough money to start…” or “it’s too much work even to try…” then you should come.

Top 3 things you will walk away from this talk is

1) No. 1 Mistake People Make in Sales Funnels 2) Overview of all types of sales funnels and top 5% sales funnels 3) Best case study/-ies from the top sales funnels in the world 4) Secret Formula to Sales Funnels

Building automated high converting sales funnels

Gael Breton, Authority Hacker, Founder | PPC & Funnel

While it was once a cutting-edge, Business blogging is now commonplaces, and most serious marketers have some content marketing plan in place.

However, most of them still use Blogging and content marketing purely for SEO and domain authority building purposes with very little link between their content and product sales.

This is the gap this workshop will attempt to bridge. Making your content make you money.

During this presentation, Gael will take you behind the scenes of the evergreen sales funnels the Authority Hacker team has been building for the past few years and how you can deploy one yourself.

Whether your business is to serve clients, e-commerce or sell software or information, you will find something you can implement to make your content contribute more to your bottom line every month.

Inside this presentation you will learn:

-How to generate tons of leads from your content without spending your life building lead magnets. -How to engage your newly acquire leads and make them qualify themselves to you for your products -How to frame irresistible offers to these engaged leads -How to structure your follow up to maximize conversion -How to monetize unconverted leads -How to scale the process with paid ads and put your content marketing reach on steroids

If you have mastered the traffic part of content marketing, but you are struggling with the converting your traffic, this is the talk you want to attend

About

Gael is the co-founder of authorityhacker.com and Judgement Media LTD. He has been building websites for living since 2009 and specializes in growing large authority sites from scratch that he monetizes with product sales, affiliate marketing, and advertising.

How to Optimize Your Entire Marketing Funnel

Hanne Vervaeck, Thrive Themes, Chief Marketing Manager | PPC & Funnel

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-What’s a funnel (and do you have one?) -How to know which part is leaking? -How to optimize the beginning of the funnel -How to optimize the end of the funnel -How to optimize the middle of the funnel -Q&A

Chatbots: The Next Big Thing in Lead Generation

Learn how HubSpot is using chatbots to drive growth and how to utilize them in your demand generation strategy.

I will be sharing how HubSpot spent 70% less on each lead using chatbots, the key metrics for running your own chatbot experiments and some best practices for conversion rate & post click optimizations.

About

He’s a regular contributor to various publications on how emerging technology is changing the way we live, work & play. His articles on AI, technology & business have been lucky enough to be translated into Japanese, German & French, featured at #1 on Hacker News & Medium, generating over a quarter million views & traffic.

The omnipresence of Facebook; using ads to stay in front of your audience in every part of your funnel

Bunty SomRoy, Maid Marketing, Facebook Ad Strategist | PPC & Funnel

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This is not a beginner-friendly workshop. It is for existing players who want to scale horizontally by making lateral moves as you navigate the Facebook Ads game.

Many of you might have already experienced that increasing adspend usually means rising costs. Or that a well-performing ad that has been running for 6 months all of a sudden tanked in performance.

In this workshop, Bunty will take you from the high-level concepts to the technical nuts & bolts of ad management, specifically:

-How staying top-of-mind will add to your bottom line -How to take targeting “people who took action A but not B” to the next level by ad sequencing -How to stay ahead of ad fatigue by finding new ways to reach your audience -How to improve your website so that you reduce your advertising costs -How to rapidly implement funnels through bypassing building websites with messenger bots

About

Bunty is a Facebook Ad Strategist who identifies how Facebook Ads work for your business by looking at marketing goals holistically and architecting the ad campaign around the funnel. He specializes in lead gen and has worked with a variety of businesses including eComm, SaaS, affiliate marketing, a membership site, and local business.

Based in SEA (currently Bali), Bunty spends most of time living & breathing (and sometimes dreaming) about marketing. He is currently working on a productized service providing Facebook Ads for cleaning companies.

Optimizing Marketing Automation to Create Personalized Journeys for Each Customer

Adam Tuttle, ActiveCampaign, Director of Sales | PPC & Funnel

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ActiveCampaign uses its own software to continually learn, adapt, and implement continual changes within its own marketing automation efforts. During this workshop, Adam Tuttle director of Sales (Australia) will provide practical examples of how ActiveCampaign uses their marketing automation software to continually optimize the customer journey.

In this workshop, attendees will learn practical and easy to implement tips in order to help them always send the right message to the right person at the right time. Specifically, Adam will cover:

1. Identifying your Contacts Needs

2. Personalizing Marketing Automation

3. Types of testing to consider

4. Measuring Success / Failure

About

Adam Tuttle has been a part of the ActiveCampaign team since July of 2012. In 2018, he moved to Australia to help open the ActiveCampaign Syndey office as the Director of Sales. Over his tenure, he has had many roles within ActiveCampaign including Support, Channel, Business Development, Customer Success, and Sales as both an individual contributor and as a Manager of multiple sales teams.

Introvision: Get your 11-Seconds-Stress-Reduction-Tool

Steffen Raebricht, Psychologist and Coach | Lifestyle

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Do you want to reduce any stress within 11 seconds? Scientifically proven? This easy and fast-to-use technique called Introvision has been developed for 30 years at the University of Hamburg. It is a powerful tool for everyone who works in volatile, high speed and high risk environments like us entrepreneurs. Learn how to reduce your upcoming stress within 11 seconds, right when you are in a stressful situation. This will help you to stay calm and to make better decisions.

In my workshop you will learn this amazing technique. Forget about yoga and autogenic training.

Join my workshop and say goodbye to stress and negative feelings. Handle stress when it comes up with Introvision!

About

Steffen Raebricht, 33 years from Germany, Magdeburg has served 11 years as an army officer in the German Army. He studied education (M.A.) and has 2 educations for psychotherapy. Today he is self employed with a psychology website transaktionsanalyse-online.de and as a Coach for work-life-balance. He is author of 2 books (relationship management and burnout prevention). In his free time he does bee keeping.

How to Recognize & Overcome Business Burnout

If you’ve found yourself embracing the ‘hustle’ lifestyle, and yet keep wondering why you feel more tired, irritable, frustrated, and on top of all that, getting lackluster results in business — and in life — Welcome to the club! You’re either living with – or on the verge – of BURNOUT. Online and offline entrepreneurs everywhere are plagued by this experience and adding more ‘hustle’ is never going to fix it! Join Dai Manuel to learn the 7 signs of burnout and how you can live a 4-part lifestyle plan to avoid, overcome, and heal from burnout forever.

What People Will Learn:

-What is burnout? -Why does burnout happen? -What can we do to prevent burnout from happening? -7 Signs of burnout and what you can do to stop it -The Essential 4-Part lifestyle plan to Quash Burnout for Good!

About

Dai Manuel is an award-winning digital thought leader and author, executive performance coach and certified lifestyle mentor who empowers people to lead a FUN-ctionally fit life through education, encouragement, and community. Dai models his work based on 5 F’s: Fitness, Family, Finances, Faith with an overarching roof of FUN, built on a rock-solid foundation of Health.

Dai is also a super dad, dating his wife, and extremely grateful to be living life on his terms with his family around the globe.