3 Ways to Show Your Content Some Love

Valentine’s Day has come and gone, but that doesn’t mean you still can’t show your content some love. If you’re caught up in the endless cycle of business deadlines, it’s easy to stop giving valuable content your undivided attention.

However, taking a little time to market your content can pay off in a big way. Even though optimizing with keywords might not sound thrilling, or the thought of finding the best time to post makes you sleepy, these things have the power to generate significant results.

So, let me explain three ways you can give your content the TLC it deserves.

1. Find the Best Times to Post

Posting at an inactive time on your platform of choice is like leaving your content all dressed up with nowhere to go–what’s the point of great content if there’s no one around to see it?

To ensure that your content always has some company, you’ll want to use the tools at your disposal to identify the best times to post on each platform you use.

Twitter

In Twitter’s case, Followerwonk by Moz is one of the most useful tools available. It allows you to search, compare, analyze, track and sort, which includes identifying the best time of day to post.

You can purchase the full version of Followerwonk, or you can click on the “Analyze” tab to find the ideal time of day free of charge.

Facebook

If you’re using Facebook, nothing beats Facebook’s built-in Insights feature, which allows you to view your fans’ most active days and times. In the following example, 4:00 p.m. and 6:00 p.m. are the best times to post.

To access Facebook Insights, simply view your company’s page, click on the “Insights” tab at the top of the page and then click on “Posts” in the navigation bar on the left. Make sure that the “When Your Fans Are Online” tab above the graph is selected.

Instagram

Since Instagram is owned by Facebook, it makes sense that their native Insights tool is one of the best choices available. In addition to displaying the perfect time of day to post, Insights can show you your followers’ age, gender, location and more.

2. Optimize with Your Keywords

You probably already know what keywords are–they’re those descriptive words and phrases that define the topic of your website (or a particular page on your website). Keywords are important because they help search engines figure out what kinds of searches your site is relevant to.

Let’s look at an example: say you run an animal shelter called Happy Homes Rescue. So, using a tool such as Wordstream’s Free Keyword Tool, you plug in the keywords “animal rescue” to figure out what people are searching for.

Just like that, you learn that people aren’t just searching for animal rescues, they’re searching for adoptable dogs, shelters near their location and specific organizations/websites.

Now that you’re armed with this information, you can work some of those popular keywords into your content wherever possible. Just remember that it needs to sound natural, and should never (ever!) resemble a giant, incoherent block of keywords.

3. Add Beautiful Images

While written content is the foundation of any good content strategy, stunning images can add the perfect finishing touch to already engaging material.

Think of it this way: Would you rather read a blog post that consists of nothing but gray, blocky text on a white background, or a blog post that’s elegantly arranged on an aesthetically pleasing page? Unless you’re a computer, the answer is clear.

To make sure that your images stand out, you’ll want to customize them as much as possible. If you’re not a graphic designer, this can sound like an intimidating task. However, there are a variety of handy tools that make it a breeze.

First, you’ll need to find a stock image that suits your needs. If you have a subscription to a paid stock photo service like Shutterstock, you’ll want to start there. Here at bizbuzzcontent, we’re fans of Pexels and Pixabay, both of which are chock-full of free, high-quality stock images.

When you’re selecting your image, try to find one that’s both relevant and tasteful. For example, if you’re writing a blog post about cyber security, an image like this:

Is, in my opinion, more appealing and subtle than an image like this:

Once you’ve found the perfect stock image, you’ll want to personalize it to fit your needs. My favorite tool for this step in the process is Canva, a free graphic design tool that lets you select the dimensions you want, upload the background image of your choice and add text and graphics as you see fit.

The result is high-quality, tailor-made images like the one you see at the top of this blog post. Plus, if you’re in a hurry, you can always use one of their pre-made templates.

With the help of these tools, your website and social media channels will be bursting with gorgeous, skillfully designed content in no time.

Testimonials

Jessica leads one of the most professional content agencies I’ve ever worked with. We target a very niche industry, and Jessica and her team were very thoughtful in their approach. From planning thoughtful pieces, to researching and interviewing SMEs, to brainstorming promotion strategies, Jessica and her team maintain a high degree of professionalism and efficiency.

Steven S., Senior Manager, Demand Generation, Rentlytics

2018-07-31T17:22:53+00:00

Steven S., Senior Manager, Demand Generation, Rentlytics

Jessica leads one of the most professional content agencies I’ve ever worked with. We target a very niche industry, and Jessica and her team were very thoughtful in their approach. From planning thoughtful pieces, to researching and interviewing SMEs, to brainstorming promotion strategies, Jessica and her team maintain a high degree of professionalism and efficiency.

Jessica dedicated her time as a pro-bono volunteer with VolunteerMatch to help us with some key content marketing needs. What impressed me most about working with Jessica was the way she tailored her approach to accommodate the needs of our nonprofit with the resource constraints of our team. Jessica developed personas, one-pagers, case studies and website content that has resulted in an increase in traffic to our site and improved our ability to communicate to our key audiences.

Bree v.F., Director of Marketing and Engagement, VolunteerMatch

2018-07-31T17:22:20+00:00

Bree v.F., Director of Marketing and Engagement, VolunteerMatch

Jessica dedicated her time as a pro-bono volunteer with VolunteerMatch to help us with some key content marketing needs. What impressed me most about working with Jessica was the way she tailored her approach to accommodate the needs of our nonprofit with the resource constraints of our team. Jessica developed personas, one-pagers, case studies and website content that has resulted in an increase in traffic to our site and improved our ability to communicate to our key audiences.

I've worked with Jessica at her company bizbuzzcontent for years. It's my go-to provider whenever my team is looking for high-quality content. What differentiates bizbuzzcontent is that they not only have superior writing skills but a rare ability to completely understand our industry, our company positioning, brand voice and tone, and customers. This just makes the content highly targeted and relevant, and goes a long way in achieving our marketing goals.

Nag P., Sr. Manager, Product Marketing, Salesforce

2018-07-31T17:22:31+00:00

Nag P., Sr. Manager, Product Marketing, Salesforce

I've worked with Jessica at her company bizbuzzcontent for years. It's my go-to provider whenever my team is looking for high-quality content. What differentiates bizbuzzcontent is that they not only have superior writing skills but a rare ability to completely understand our industry, our company positioning, brand voice and tone, and customers. This just makes the content highly targeted and relevant, and goes a long way in achieving our marketing goals.

I love Jessica and the team over at bizbuzzcontent. Within just a matter of a few interactions, she was able to understand, in depth, our complex solution and business model. Since then, she's been critical to us in driving compelling, engaging content via our blogs and white papers. She's a wonderful, thoughtful person to work with, and the work she's done has been a key factor in increasing our conversion rates.

Collin S., Angel Investor and Technology Executive

2018-07-31T17:22:41+00:00

Collin S., Angel Investor and Technology Executive

I love Jessica and the team over at bizbuzzcontent. Within just a matter of a few interactions, she was able to understand, in depth, our complex solution and business model. Since then, she's been critical to us in driving compelling, engaging content via our blogs and white papers. She's a wonderful, thoughtful person to work with, and the work she's done has been a key factor in increasing our conversion rates.

bizbuzzcontent helps me efficiently leverage my own subject-matter expertise to create original content on timely topics. Together, we are able to distill complex topics into client-friendly articles that I can use across multiple platforms. I especially appreciate bizzbuzz’s super-efficient process because it keeps me on track for timely production of new content. Jessica Lee is a pleasure to work with, and I rely on her to bring a strategic eye to my publication efforts.

Priya H., Partner, Woodruff-Sawyer & Co.

2018-07-31T17:23:04+00:00

Priya H., Partner, Woodruff-Sawyer & Co.

bizbuzzcontent helps me efficiently leverage my own subject-matter expertise to create original content on timely topics. Together, we are able to distill complex topics into client-friendly articles that I can use across multiple platforms. I especially appreciate bizzbuzz’s super-efficient process because it keeps me on track for timely production of new content. Jessica Lee is a pleasure to work with, and I rely on her to bring a strategic eye to my publication efforts.

Jessica is a great content creator, writer, reporter and partner to work with. Highly articulate with strong content values and work ethos, Jessica adds great value to all projects she works on. I would happily recommend Jessica to people who wish to scale their content marketing efforts.

Andy B., C-Level Marketing and Strategy Consultant

2018-07-31T17:23:14+00:00

Andy B., C-Level Marketing and Strategy Consultant

Jessica is a great content creator, writer, reporter and partner to work with. Highly articulate with strong content values and work ethos, Jessica adds great value to all projects she works on. I would happily recommend Jessica to people who wish to scale their content marketing efforts.

Jessica is a guest speaker of Microsoft internal training program. She made an awesome presentation of how to create marketable web ages to Microsoft Bing Ads product team and services team. Attendees found Jessica very engaging during the presentation. Microsoft Bing Ads is eager to apply the learning in our daily works, and look forward to partnering with Jessica to bring more value to digital advertising community.

Ping J., Product Manager, Microsoft Bing Ads

2018-07-31T17:21:44+00:00

Ping J., Product Manager, Microsoft Bing Ads

Jessica is a guest speaker of Microsoft internal training program. She made an awesome presentation of how to create marketable web ages to Microsoft Bing Ads product team and services team. Attendees found Jessica very engaging during the presentation. Microsoft Bing Ads is eager to apply the learning in our daily works, and look forward to partnering with Jessica to bring more value to digital advertising community.

Jessica has been instrumental in building our content strategy from ground up, educating our stakeholders and increasing our exposure across all lines of insurance. I can say with confidence that she has been a critical extension of the marketing team, always producing timely deliverable. She has always been enthusiastic about creating new formats for us and new vehicles of information to help the marketing team raise awareness and drive internal adoption. Her most impressive feat from my perspective is how quickly and seamlessly she dived into our 12 lines of insurance. The dexterity and the level of expertise she demonstrated although she had never worked with insurance B2B client was absolutely incredible.

Stephanie M., VP Marketing Communications, Woodruff-Sawyer & Co.

2018-07-31T17:21:33+00:00

Stephanie M., VP Marketing Communications, Woodruff-Sawyer & Co.

Jessica has been instrumental in building our content strategy from ground up, educating our stakeholders and increasing our exposure across all lines of insurance. I can say with confidence that she has been a critical extension of the marketing team, always producing timely deliverable. She has always been enthusiastic about creating new formats for us and new vehicles of information to help the marketing team raise awareness and drive internal adoption. Her most impressive feat from my perspective is how quickly and seamlessly she dived into our 12 lines of insurance. The dexterity and the level of expertise she demonstrated although she had never worked with insurance B2B client was absolutely incredible.

We can't imagine how we managed without bizbuzzcontent before! Working with Jessica Lee is a dream. She is very creative and understands new concepts quickly. The content creation process at bizbuzzcontent is the most efficient we have come across in our many years of working with other writers and agencies. If you want an excellent content program and a company that goes above and beyond, hire bizbuzzcontent today!

Pauline J., CEO, Group Twenty Seven

2018-07-31T17:21:10+00:00

Pauline J., CEO, Group Twenty Seven

We can't imagine how we managed without bizbuzzcontent before! Working with Jessica Lee is a dream. She is very creative and understands new concepts quickly. The content creation process at bizbuzzcontent is the most efficient we have come across in our many years of working with other writers and agencies. If you want an excellent content program and a company that goes above and beyond, hire bizbuzzcontent today!

Jessica and her team at bizbuzzcontent have been a trusted partner for years, and have helped us with our blog, web copy and email marketing, in addition to providing lots of guidance on other content projects. The team is able to quickly get up to speed on any content project's requirements and create quality content that's on target. Over the years, they've helped us educate, drive brand awareness and website traffic. I would definitely recommend bizbuzzcontent for content services.

Ashley G., Digital Ad Management, SearchForce

2018-07-31T17:18:31+00:00

Ashley G., Digital Ad Management, SearchForce

Jessica and her team at bizbuzzcontent have been a trusted partner for years, and have helped us with our blog, web copy and email marketing, in addition to providing lots of guidance on other content projects. The team is able to quickly get up to speed on any content project's requirements and create quality content that's on target. Over the years, they've helped us educate, drive brand awareness and website traffic. I would definitely recommend bizbuzzcontent for content services.