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About PrEmo

A unique, scientifically validated tool to instantly get insight in consumer emotions! People can report their emotions with the use of expressive cartoon animations instead of relying on the use of words.

Low intensity

Because of it’s high sensitivity, PrEmo can also measure emotions with a low intensity. This allows you to reveal the true and often complex emotion profile of a product.

Multiple emotions

A design can evoke multiple emotions at the same time. Want to make sure it’s not negative? Using PrEmo allows you to measure both negative and positive experiences at the same time, not only the dominant ones.

Images & animations

By using images and animations instead of words, PrEmo becomes more reliable and at the same time fun to use.

Valid cross-culturally

Validation studies have shown that PrEmo can be used cross-culturally and from young children to elderly and deliver valuable data.

Using the cartoon images, the main question for people is:

To which extent do the feelings expressed by the characters correspond with your own feelings towards the product?

How does PrEmo work?

Instead of relying on the use of words, respondents can report their emotions with the use of expressive cartoon animations. In the instrument, each of the fourteen measured emotions is portrayed by an animation of dynamic facial, bodily, and vocal expressions. PrEmo can be used in internet surveys, both at home or in a lab setting.

Setting up a PrEmo survey

Behind PrEmo, SusaGroup offers its extensive tool platform tools.susagroup.com. Through this platform, you are able to setup experiments, use settings that are vital for any researcher, add stimuli, work on the flow of the survey and analyse and manage the data. You will notice that the simplicity will appeal to any practitioner in the field and the extensive options and clever settings to more experienced academics and researchers.

Types of evaluations that PrEmo is perfect for

Whether you would like to gain feedback on the emotional impact of a visual concept, a working prototype or an existing product, PrEmo can be used to evaluate all sorts of products, services and concepts, within lab settings, real context or on distance online. Possibilities are endless, valuable insights are certain.

Any questions about PrEmo?

Get in touch with SusaGroup!

ABOUT SUSAGROUP

SusaGroup is a strategic design consultancy with a particular focus on emotion as the key to create better, more enjoyable products and services and meaningful experiences in the end. SusaGroup combines scientific competences with market insights in the development and application of innovative, valid, and relevant tools to measure emotions. SusaGroup advises and trains several large corporations and FMCG’s in improving their products and services based on insights in the emotions of their customers.