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As many have already realized, social signals are becoming among the most important factors to consider when improving the search engine visibility of websites. Likewise, those who seek to gain knowledge about various trends on the web surely understand the significance of such signals. Given that such determinants of relevance are rather new however, there are those who still have one question in mind: why would it be beneficial to track social signals? While there are countless answers to such a question, it would be best to focus on three of the most important reasons why it would be best to monitor such signals.

As mentioned beforehand, individuals who make it a point to observe online trends generally take advantage of the information that social signals bring. In particular, by tracking such signals, both in relation to one's own website as well as those run by competitors, it would be possible to identify people's current interests. With this in mind, it becomes clear that those who truly wish to attain entrepreneurial success on the web would even be able to alter their offerings based on people's current wants without actually conducting a survey. Indeed, tracking social signals is essentially a means to read people's minds.

In addition to having such an advantage, keeping track of social signals is also an excellent way of knowing whether one's website-improvement endeavors are indeed bringing forth noteworthy results. After all, it is every webmaster's dream to manage a site that generates considerable amounts of traffic. By simply keeping track of every Like, Share, or Plus made and eventually comparing the abundance of social signals between two points in time, it would be possible for website owners to accurately know whether their spaces on the web are attracting more are more attention or merely trapped in a state of obscurity.

At this point, many would already understand the significance of tracking social signals in terms of learning more about people's interests. Likewise, most should already have an appreciation for the progress-monitoring potential of such signals. It should be pointed out however, that while the aforementioned socially-determined factor in SEO matters to those who wish to create much more impressive offerings, individuals who aim to eliminate unimportant content in their websites would also benefit from monitoring social signals. Simply put, posts that fail to garner support or approval from visitors should be removed.

Of course, aside from deleting unpopular content, it would also be wise to refrain from publishing pages that are similar to such website clutter: essentially, one should avoid topics that no longer matter to netizens. Indeed, tracking such new signals that affect search engine visibility is an important endeavor for just about anyone who owns a website. Whether one seeks to attain popularity on the web or aims to achieve all sorts of business goals, monitoring socially-determined signals is akin to getting an edge over the competition: after all, keeping track of social signals is the definitive way to know what matters to people.