Sunday, July 26, 2009

Rockin´ Replay!

Replay models before the show

After a welcome by a beautiful Moët & Chandon girl the crowed waited for the show to kick-off, I held onto my camera firmly. When the music with a heave bass drum started, it felt the heartbeat of Replay began. Replay is designed for cosmopolite people who´re on the move, and they really translated this concept to the show. The models walked strong and firmly across the catwalk. Surprisingly the well-known television presenter Renate Verbaan started the show. She looked amazing in the new cuts of denim, showing the boyfriend fit jeans in a perfect silhouette.

The super-bleached jeans were given a edged look , with the application of a lot of studs. This Replay collection showed eye for detail. The male models strolled down the runway easily, holding big bowling bags. The combination of a lot of bronzed skin and traditional dark blue denim couldn’t be better.

I really loved the bohemian look of the girls. Their long hairs waived when they passed by, but with their destroyed jeans and sexy leather jackets tipped off with high heels, the typical Replay look simply said: I’m here to stay!

After the show, I experienced Replay through another sense organ. I watched the show with my eyes, but smelled the new Replay fragrance with my nose! Two models awaited by the entrance to give everyone who passed buy a smell of Replay! They used a new technique to give the fragrance a new dimension. It works as follows: You spray some water on you.This dries. When you touch water again, the fragrance comes back!

All in all, my Replay experience couldn’t be more outspoken. I definetly felt the urban vibe and the positive message Replay brought across. What a great show. Rockin’ Replay!

CREDITS

::: 360Fashion Main Site :::360Fashion is a Network of high level fashion professionals using the latest web 2.0 and mobile technologies to create online media. The 360Fashion Network is dedicated to building a bridge between fashion and technology.

::: 360Fashion TV :::360Fashion presents 360Fashion TV, a convergence media tv channel for the long tail of fashion! be sure to check out the AIFW channel!