Photography Logo Expert Advice | The Anatomy Of A Great Photography Logo (And 3 Examples That Will Blow Your Mind)

Photography Logo Expert Advice | Last year Google faced quite a backlash after they updated their logo, which shows just how important logo design is! They didn’t start charging each search query, or drop any of the major services, yet people were annoyed, thrilled, even disgusted (People on Twitter can be really dramatic!), and they weren’t afraid to share their thoughts throughout the Interwebs. Considering the emotional response logos can evoke, you need to make sure your logo gets people talking for all the right reasons, even if you’re not the head of Google!

Simply because your photography business isn’t as big as Google (just yet!), it doesn’t mean you get a free pass – you still need a logo that’s up to the standards of the services you’re providing. It’s the backbone of your brand and the face of your business; even though it will oftentimes play the second fiddle to your pictures, it is still a vital representation of you and everything you stand for! Wondering how to create a logo that communicates your message and leaves the right impression? Read on!

Hire A Professional | Photography Logo Expert Advice

We’re talking about your logo here! Do you really feel comfortable putting this crucial branding element into the hands of a neighborhood kid? Unless you’re a designer yourself, creating a logo that will effectively represent you and your photography business requires a lot of research, planning and a pinch of creativity – in other words, it’s not something you can whip up during a commercial break while you’re watching the latest episode of The Real Housewives. For an entity that important, you’ll be better off leaving it to a pro.

The logo will represent your business, but if you’re hoping to get the most out of it, it needs to not only represent your business, but convey the nature of your brand and perfectly match your own style and creative vision. This is why we spend a great deal of time talking to our clients when designing logos for them – our goal isn’t just any logo; instead, we try to get to know our clients, figure out what drives them, what makes them unique, and then find a way to communicate that with a logo. Is your brand playful or formal? Edgy or classic? Who is your ideal client? Questions like these will affect your entire brand, so make sure you can answer them before you start sketching random ideas!

Think Versatility | Photography Logo Expert Advice

Your logo will be used in a myriad of ways and on countless different materials throughout its life cycle. While a poorly designed logo might look acceptable on a computer screen, it’s pretty much just a matter of time when it will turn into a complete branding disaster if it’s not versatile. There are several factors you’ll need to pay special attention to if you want to ensure versatility. And the first is the logo itself – or more specifically, different versions of it.

While you want to jump right in and start playing around with colors, it’s better to design the logo in black and white first, and add color only when you’re completely satisfied with the design itself. This will allow you to use your logo in pretty much any color and make sure it’s just as effective even when the color is removed. Then, you’ll need to keep in mind that simple logos are not only a lot easier to use in any size without losing any details, but they’re actually a lot easier to remember. While a complex logo might stand out from the sea of other logos, it’s not likely to “stick” in minds of your potential clients.

And lastly, you’ll need to make sure you or the designers you hired are using vectors. Raster images will allow you to zoom in only so far before it becomes pixelated, or blurry. Vectors on the other hand will allow you to scale your logo to pretty much any size, from a golf ball to a billboard, without affecting the quality. Even though you might not care about that just yet because you just need a watermark for your images, you’ll want to be prepared for later on once you kick off a marketing campaign that requires a versatile logo.

Ensure Readability | Photography Logo Expert Advice

Considering the main purpose of a logo is to help your existing and potential clients remember your business, you’d be surprised how many photographers just like you choose to use a complex font that’s impossible to read. Don’t make it hard for people to read the name of your business; instead, choose a simple font that’s legible in any size. In other words, if that calligraphic font you stumbled upon while having a glass of wine and browsing Pinterest is difficult to read, it doesn’t belong in your logo!

Standing Out Means Being Different | Photography Logo Expert Advice

The last thing you want from your logo is to have it mistaken for a logo of another photographer, which is why you’ll need to take a look at what’s already out there and find an opening for something new that will instantly stand out! Sure, there are affordable logo templates online, but if there are countless logos just like yours in your area or your particular niche, you will never be able to differentiate yourself, which will do more damage than you think!

Share the love:019010

If you enjoy reading our blog, would you mind taking a moment to rate it? Thanks for your support!

Subscribe to our newsletter!

Name

Email

Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.