Could facemask logos be the new craze in college athletic branding? (Photo)

College football uniforms have changed over the years. The colors have gotten brighter, the designs have gotten bolder and not all of it has been for the betterment of the sport.

However, one company thinks it can take helmets to an extreme level by altering the facemasks.

B.A. Masks, which stands for Badass Masks, introduced a prototype facemask for the University of Arizona, which features the school’s block “A” in the wires of the facemask.

While the design looks pretty cool, will it alter the safety of the mask? That probably depends on the logo the company is trying to use. Obviously, not every logo will work as well as Arizona’s, but in those cases, B.A. Masks has come up with some alternatives, like the “Bulldog 2.0” that could be used for Georgia (see photo on right).