9.
Philosophy of Google <ul><li>Focus on the user and all else will follow. </li></ul><ul><li>Democracy on the web works . </li></ul><ul><li>The need for information crosses all borders . </li></ul><ul><li>You can be serious without a suit. </li></ul><ul><li>Great just isn't good enough. </li></ul>

10.
Google’s Culture <ul><li>Heart of Small Company </li></ul><ul><li>Hand’s on contribution to the Products by each employee </li></ul><ul><li>Flat Hierarchy </li></ul><ul><li>Each employee having several responsibilities in different departments </li></ul><ul><li>Hiring Policy </li></ul><ul><ul><li>Non Discriminatory </li></ul></ul><ul><ul><li>Preference of ability over experience </li></ul></ul><ul><li>Multilingual company environment </li></ul><ul><li>Multidomestic culture </li></ul><ul><li>Recreation along with work </li></ul><ul><li>Common café for all employees </li></ul>

16.
Google’s Top 2 Rivals <ul><li>Primary competitors - Microsoft and Yahoo! Inc. </li></ul><ul><li>Both Microsoft and Yahoo have more employees than Google. </li></ul><ul><li>Microsoft also has significantly more cash resources . </li></ul><ul><li>Longer operating histories and more established relationships with customers and end users. </li></ul><ul><li>Microsoft and Yahoo also may have a greater ability to attract and retain users - because they operate Internet portals with a broad range of content products and services. </li></ul>

19.
Recommendations <ul><li>Be Multi-domestic company </li></ul><ul><li>Find new sources of revenue. </li></ul><ul><li>Continuous Innovation is the key to maintain dominance in such an aggressive environment. </li></ul><ul><li>Concentrate on BRIC nations. </li></ul>