But you might not have heard my mate and co-host Noah Rosenberg's voice before. Noah is the co-founder and head of product over at HappyMedium, and we've been yapping about advertising via the magic of the intarwebs since the 90s. Yes, we are twisted. One day we just thought, why not record it? This is our baby-steps, our first podcast complete with a lot of injokes and the occasional f-bomb from yours truly. The offspring made three dollars in the swear-jar off this episode and says she's saving up for a Quadcopter.

Noah and I talk about case studies, real and fake ones. There's the fab case study about the Zoo, the advertising sign at the deepest part of the ocean, the red light district stunt and many more. We veer off into a discussion about PR and somehow at the 45 minute mark we end up playing you a really good ad, Disclaimer Guy, created by Clemenger BBDO Melbourne as a treat for you for hanging in there until the end. Welcome to our first, rough around the edges, bleep-less podcast The Ad Brief.