They could invest like 10billion in curing aging (life extension sciences, generally), so they could enjoy the rest 90 for a lot longer than they'll be able to with a current average lifespan. Actually - all of that money means nothing, as most of these people who control 'em are already in the middle age, and will be 6 foot under the ground like 20-30 years (if they are lucky in the gene department) from now..

I'm not trying to figure it out dumb ass, Apple is trying to figure out what they will do with it, that's why they had a big conference call with shareholders today explaining their strategy for the future.