Maxxis showcases quality tires at Tough Truck Challenge in SRP

MAXXIS International drove home a point at the recent Maxxis Philippine Tough Truck Challenge XV recently held at the South Road Properties in Talisay City, Cebu: it creates tires that can withstand the toughest conditions.

Maxxis AT-980 SUV or 4×4 riders can rely on Maxxis AT-980 to bring out the most out of their vehicles, whether on – or off – road. The unique zig-zag block design pattern provides extra traction edges for improved off road performance.Maxxis UE-168 is suitable for 24/7 driving and is used by most utility vehicles in the metro. The rib pattern design improves overall tread wear while the shoulder grooves help improve all-season traction under inclement weather.

“Everybody can say they’ve got the best technology, but who would decide on who makes the finest tires? It’s the end-users — our customers, of course,” said Maxxis International President Wally Chen.

Chen explained that the company has always adhered to its Triple 3 principles of providing 100 percent quality, trust and services.

Ronald Ang, President of North Trend Marketing Corp., added, “The Triple 3 principles, which we now call T3 plus 2 plus 1, which includes respect, care plus appreciation for our customers has been the winning formula for our success.”

These principles, as well as the durability and ability of Maxxis tires to withstand the demands of the road, were put to the test during the culminating activity at the Cebu leg held last Dec. 12 to 13.

Following the event, Maxxis Marketing Manager Philip Opiasa said people should invest in good tires because their safety depends on it. “It’s critical to put reputable brand of tires in your vehicle and Maxxis will give you that margin of safety other than the fact that they are durable and long lasting,” he said.

The off-road event is a national series consist of 12 races in a year that takes place all over the country. It was held in cooperation with the National Association of Filipino Off-Roaders, or Nasfor.

Maxxis also introduced two exciting tire products at the event: the Maxxis UE 168 and the new Maxxis AT-980. The durable UE-168 features a tough construction design with hi-end rugged materials. The AT-980, all-terrain tire with a classic pattern, features a new construction design to maximize road contact even under heavy load, as well as improved puncture and bruising resistance. The unique zig-zag block design pattern provides extra traction edges for improved off road performance. (Catherine Zeta Bayang/USJ-R Communications Intern)