Internet Marketing Strategy | Measuring Website Visitor Conversion

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences.

You’ve done the content and publishing work needed to attract your audience to your website. Some of them are filling out your Contact Us form and or buying your products via your website.

So how well are you doing?

Zippe.biz helps you generate quality leads for your business through your website.

I for one am a firm believe in the old saying of “If you don’t measure it, you can’t manage it”.

Although there are commercially available software packages to help you measure and improve your conversion rates, most of us do not yet need that level of sophistication. If the number of visitors coming to your website every month via organic search exceeds 50,000 it makes sense to start evaluating some of these more sophisticated (and expensive) tools.