You want to dub your business with a memorable name that is also easy to spell. If people can’t remember your name, and they can’t find it when searching on the internet, your business is more likely to be a failure-to-launch than a startup, and you’re bound to be relegated to obscurity. The rule is to be unique, but not impossible.

Moonpig, a popular UK custom greeting card company, chose to use the founder’s school nickname as a company name. Founder, Nick Jenkins, admits it wasn’t his first choice.

So we can only assume there might have been some teasing involved, but as the name of a creative company it is perfect. It is quirky, short, memorable and lends itself to great marketing opportunities.