A Blogging Perspective
Why would someone like myself, take time to write about the marketing and management experiences I face and share this information with others? Am I doing some work on the side? (The answer is No!) Well, I must be getting some type of revenue from the blog. (The answer is No!) So people look at me and say, why are you wasting your time.
My answer … [Read more...]

Over the years I have written a number of content articles on this blog site as well as our company blog site.
The one key ingredient I have found is that if you are going to share great content and actually have an opinion, (most people write without any opinion) you will find people who disagree with you from time to time. This is actually a good sign. If everyone agreed … [Read more...]

Can you relate to this?
Do you ever go through times of writing where you just can't find good, quality words or content that you think your readers will be interested in? It happens to all good writers. If you have been blogging for an extended period of time, (more than 2 years) you will find times where the words are just not coming to you or you can't get excited about … [Read more...]

I have talked about blogging in the past and have suggested the CEO be the person who actually does the writing because of his/her knowledge expertise.
What I have learned over the past three years is the following:
Company Blogs are the best digital marketing piece because the information is available all the time. Search marketing is still growing at a steady pace. Don't … [Read more...]

As you may know, I tout blogging a lot. I really believe it is one of the best forms of online marketing out there. Like anything, you can find articles that see blogging as not worth the effort and you will find just as many articles stating the opposite.
Let me tell you why I think it should be a part of your mix.
Obtaining and reporting interesting news
Everyday, I … [Read more...]