The expressed purpose is to create ephemeral street art using light, building a rig to be able take a message to the streets at a moment’s notice or inspiration. Sometimes it will be subversive, sometimes it will be purely aesthetic.

With the rig, installations will be setup in five minutes and broken down in two. Running off a deep cycle battery it will be quiet.On wheels or a bike trailer it will be able to access hidden or hard reach locations.

Judd often makes content on the fly, and tailors the images to the space. The roving rig will also be a tool for collaboration, bringing various artists' work or having artists make work in the public spaces.