Marketers rely heavily on data to determine where to place their campaigns, whom to target, and how to best allocate their resources. To be effective, they need to properly turn raw numbers into actionable insights that will enhance their strategies. The advantages of business intelligence tools let companies visualise their [...]

Marketing Operations Management is a version of end-to-end marketing optimisation, from planning and budgeting, through marketing content management, to global marketing execution and analysis. It is the conceptual framework that defines all processes supporting marketing strategy and tactics. The processes it defines are built into [...]

I was nominated 3 times to play a Facebook game the last couple of weeks. The game is “10 all time favourite albums. 10 days 10 Albums. Choose 10 all time favourite albums. What really made an impact and is still on your rotation list, even if only now and then. Post the cover, no need to explain, and nominate a person each day to [...]

Platfirm is a new term that emerged with the most recent developments of the application of platform thinking. The term “platfirm” is the fusion of “platform” and “firm”. It refers to a new approach that looks at organisations through the metaphor of the “platform”. This is a [...]