The “God’s Plan” video upended the usual lavish efforts from music production companies and, instead, showed Drake handing out wads of cash to struggling families, toys to children, scholarships to students, and checks to a women’s shelter and a youth club in Miami, Florida.

“The budget for this video was $996,631.90. We gave it all away. Don’t tell the label,” says the message at the start of the video.

Before its release, Drake, 31, called the video “the most important thing I have ever done in my career”.

Emotional fans took to Twitter with effusive praise.

“If you’ve seen Drake’s God’s Plan video and it didn’t hit your heart then I just don’t know. That man’s doing it right,” tweeted one man, Michael McGraw.

“Cried reaaaal tears looking at God’s plan music video. it’s a good life,” a user called Janae wrote on Twitter.