Monday, October 5, 2009

Macs in 12% of US households, majority also have Windows PCs - Ars Technica

Macs in 12% of US households, majority also have Windows PCs

Mac ownership is up 33 percent over 2008 among US households, according to the latest NPD survey. Though at least twice as likely to have the latest consumer electronics gear, plenty of Mac users are also using Windows PCs as well.

The number of US households that own a Mac has increased to 12 percent. That's up from just 9 percent in 2008, according to the latest "Household Penetration Study" from market research firm NPD. The survey confirms recent trends that suggest Mac use is on the rise, though those sources don't always agree on the exact number. And, interestingly enough, 85 percent of Mac-using households also own Windows PCs.