SBI launches online application service for youth

Country’s largest financer State Bank Of India Card has on August 28, 2012 launched an online application service which aims to acquire about 3,000 customers through its initiative in the next four months. With the new service the bank aims to acquire 3,000 customers through the online mode by December 2012.

Kadambi Narahari, the CEO of SBI cards and Payment services said, “Click2Card is another innovative service offering and is in line with our digital roadmap. This new platform will offer significant customer benefits, the primary being convenience”. State Bank of India is the largest credit card issuer.

The company has so far issued about 23 lakh cards and aims to open 25,000 accounts next year through online mode. Narahari revealed that last year the company opened 4 lakh accounts through all the distribution channels adding the SBI Card intends to add 5.6 lakh card in the current financial year.

The new service is targeted towards the young internet savvy customers across India who are increasingly transacting on the internet . Narahari said that Click2Card allows the customers to enter their details on a specially designed secure web interface. The new service also allows the customer to have real time experience and gets an update on his status on his or her request instantly.