The TV coverage showed Janowicz's personally monogrammed socks several times. They featured a nifty little "JJ" inscription sewn into the socks. I didn't see any Nike branding though, despite him wearing Nike gear and shoes. Do you think his mom's very handy on the sewing machine, or was he so persuasive with Nike that they asked the sock factory to put his initials on his socks?

The TV coverage showed Janowicz's personally monogrammed socks several times. They featured a nifty little "JJ" inscription sewn into the socks. I didn't see any Nike branding though, despite him wearing Nike gear and shoes. Do you think his mom's very handy on the sewing machine, or was he so persuasive with Nike that they asked the sock factory to put his initials on his socks?

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Haha I noticed that too. Ever since the tiger woods logo spread over to Rogers rf logo other players have started the self branding trend too.