My Cocktail: The St. Louis Time Machine

I’ve been spending a lot of time in the Show Me State lately and wanted to craft a cocktail that blended the preferred drink of MadMen worldwide with something uniquely St. Louis.

The drink I came up with is an Old Fashioned inspired by Gooey Butter Cake, a sugary dessert St. Louis is famous for. It’s a little sweeter than the average Old Fashioned, and distinctly absent of an orange or cherry flavor, which I think makes it stand on it’s own.

I served it up at a recent party with sixty industry execs and it went pretty fast. Now, MidWesterners are deceptively polite… but I think they loved it.

The recipe is below. Stir one up and let me know what you think.

‘ST. LOUIS TIME MACHINE’ RECIPE

2 oz Four Roses Single Cask Bourbon

0.5 oz Bulleit Rye

0.5 oz Pecan Whiskey

1 teaspoon Buttershots

2 drops Bittermens Burlesque Bitters

I usually make these in 15 drink batches and shake gently just to get those bitters to open up. If you’re making one at a time and are a slow drinker I recommend a subtle stir and serving on the rocks. Otherwise, add a splash of water, spill over some rocks, and enjoy.

Happy Thanksgiving, friends. Here’s to the best for you and yours.

About the Author

Aitken is the founder and advisor of multiple AdTech startups including Alister & Paine Magazine and FuelX. He has helped build over $100 Million in new business for PR and media agencies like Edelman, Ketchum, and Assembly and has overseen a quarter-billion dollars in media and marketing budgets. Aitken lectures on the philosophy of freedom, digital strategy, and entrepreneurship. He is the best-selling author of The Blue Tent Sky and is an adjunct lecturer and advisor to the Rutgers Business School.