Decide on the primary audience and then script the report at the adequate technical level. The secondary audience can be supported with supplemental information at the end of the report.

Report writing involves research and then publishing the outcome of that analysis. In the professional world, the “look” or appearance of what you publish is paramount. The eye-pleasing final result could burnish your reputation and enhance your personal brand.

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Professional report writing needs a different set of skills. So, ask yourself this — can you make the leap from a single document to a lengthy report? Do you know all the Microsoft Word features that will help manage this large scale document project? Can you collaborate on the work with other team members?

The visual draw of your professional report comes together with the “beautification” you apply to the content. Formatting is also an essential step for a document that flows well. So, you must focus a lot of energy on picking the right font, paragraph space, and the colors.