Determining the look

…Part of the video script writing process involves asking…questions about the video structure and its desired outcome.…It's at this point where questions about budget fit more comfortably.…As much as I would like to ask someone about the…budget, I let that person tell me his or her vision.…That way it moves the discussion away from a number, and to fulfilling a vision.…So, as you're determining the structure, how broad or narrow will your scope be?…Will it cover lots of history or will it get right to the point?…I suggest you keep your main points to three or less.…

When you start getting more than three main points, I think it's better to break…it up into shorter movies because otherwise…the movie just gets too long and complicated.…I think there is…an argument to be made for having several short videos versus one…long video just because of the attention span of our audiences today.…When you're asking about the length, I think it's a good…idea to try to limit videos to five minutes or less.…If you have to go to six, you know, that's okay.…

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Released

11/20/2013

Informational script writing uses a different set of tools than screenplays. These types of scripts often need to specify the look of shots and incorporate graphics, which may require two or more columns. Join Rick Allen Lippert, as he guides you through the process of script writing for informational videos, commercials, and public service announcements. Learn how to establish your goals before you put pen to paper, format a two-column script in Microsoft Word and Pages, and find out how to drive viewers toward your goals, whether it's to buy a product, make a donation, or change a behavior. Then Rick dives into the nitty-gritty and shows how to create an outline, write an engaging first draft, and revise, revise, revise. By the end, you'll have the tools to take your script from concept to completion; you just supply the ideas.