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You don’t need glasses to see with the eyes of a child.

Grown-ups are really strange. If they see a tree, for example, they think they only see a tree. They don’t realise that it could be Little Bird’s Home, the Village of Leaves, the Staircase to the Sky. If they only knew it, everything would be easier: making din dins, going to bed, riding in the broom broom, they would all become the most enjoyable things in the world.

Luckily, there’s Cam with its imaginative marketing communication that helps everyone to see through the eyes of a child.