Marketing

Students have access to a worldwide network of Gannon University
marketing alumni.

Class sizes are small, many with fewer than 25 students.

Opportunities to work on real- world marketing projects
with the Erie Technology Incubator and Gannon University Small Business
Development Center.

Students have the opportunity to participate in a collegiate chapter of the American Marketing
Association.

You Will Learn

The marketing major focuses on the processes by which consumer
needs for goods and services are anticipated, managed and
satisfied. The marketing curriculum emphasizes research and
analysis to understand consumer buying behavior and to plan
product, price, promotion and distribution decisions. The primary
objective of the marketing major is to enlighten students
about the importance, scope and purpose of marketing through a
leading edge curriculum providing experiences in problem solving
and managerial decision-making.

You Will Achieve

Marketing career opportunities are vast and diverse. Overall,
jobs in marketing are growing more rapidly than those in other
occupational categories and this is expected to continue. Such
career opportunities include, but are not limited to, the
following:

advertising

customer relationship management

international marketing

marketing consulting

marketing research and analytics

new product planning

public relations

product (brand) management

retailing management

sales and sales force management

supply chain management

sales promotion

You will Study

Students obtaining a degree in business administration are able
to choose from ten majors including accounting, entrepreneurship,
finance, healthcare management, international management,
management, marketing, risk management, sport management and
marketing or supply chain management. The collaborative curriculum
allows students to take courses in the various majors, including
courses such as:

ENTR 310: Organizational Innovation

This course examines how individuals and organizations innovate.
This is accomplished by studying organizations of all sizes to see
what can be learned about the creative process of innovation,
specifically around idea generation, evaluation and implementation.
By the end of the semester, students will have identified and
evaluated several product, service and non-profit ideas of their
own.

FINC 419: International Investments

This course reviews and presents an analysis of the major
investment vehicles, the instruments, the market, as well as the
concepts of techniques used to analyze investments in a global
context.

SMGT 370: Principles of Sports Management

This course covers the business of sport, including ethics in sport
management, managing employee diversity in the sports industry,
organizational theory and the study of sport, sport governance,
international sport governance, basic law applied to sport,
economics and sport, accounting and budgeting, financing sport,
sponsorship, and group decision making and problem
solving.

Liberal Studies Core

The Liberal Studies Core Curriculum is one reflection of Gannon University's commitment to
its Catholic identity. The Core's design offers students a defined, integrated, shared
experience as the foundation for their undergraduate program.

You Will Earn

Salaries in the industry vary depending on the location and type
of organization.

Starting salary: $43,500

Mid-year salary: $71,000

All salary information is compiled from data gathered from the
Bureau of Labor Statistics (bls.gov) and/or PayScale
(payscale.com).