Rohm and Haas Introduces New Technology for Coatings Market

Published on 2005-12-28. Author :
SpecialChem

PHILADELPHIA, PA -- Rohm and Haas Company announced
the development of new waterborne technology geared to the high performance
coatings market. This new technology, trade marked under the name Avanse,
is Rohm and Haass latest innovation that offers the most advanced
line of waterborne acrylics, delivering the next generation of performance.
Avanse resins offer considerable improvements in pigment distribution,
allowing for significant new levels of coating performance, especially
in gloss, corrosion control, and hiding.

Avanse MV-100, a high solids, acrylic binder which
allows the paint manufacturer a broad formulating latitude, can be used
in both primer and topcoat lines. Colin Gouveia, Marketing Director, Functional
Polymers, explains that, Avanse MV-100 is an exciting new
product that will offer manufacturers an innovative choice in coatings
technology. He continues, This binder moves the industry towards
a systems approach to formulating both low VOC paints and high performance
metal coatings.

In addition, Avanse MV-100 meets the needs of changing
VOC regulations while not compromising corrosion resistance or gloss retention.
Avanse MV-100 is the first waterborne technology that is a system
approach for 100 grams/liter VOC formulations.

About Rohm and Haas

Rohm and Haas is a Philadelphia-based specialty materials
company which makes products for the coatings, personal care, grocery,
home and construction markets, and the electronics industry. The company
had annual sales of approximately $7.3 billion in 2004 with operations
in 27 countries.