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NEW! Full Color Foil Printing

Full color foil printing is the newest and most revolutionary process in the marketplace today! It's eye candy. It has the magnetism of a shinny quarter in a school playground.

The Process of Full Color Foil Printing

In Line Cold Foil is the design and marketing tool that everyone is embracing as an essential part of their available tools to capture prospects attention.It makes you think, what is the purpose of creating a flyer or postcard to market your services? The purpose is to attempt to capture your target audience's attention, even if just for a brief moment. Because, a brief moment is all you have to either make an impression or to loose your prospects interest. That is why foil printingor foil stampingis so important. It gives you a higher chance of capturing someones attention. It's different, it's eye candy that is irresistible to the eye. Try it for yourself and you too will notice the higher response rate from your foil marketing tool.

Unlike hot foil systems, cold foil is an inline process and does not require heat for transfer nor expensive dies to define the design. Instead, cold foil systems are made up of two units: one unit of the system applies an adhesive that defines the imprint for the foil, and the second unit releases the foil from a carrier sheet and applies it to the substrate. Quite an amazing process, right?

Effective on Monday, the stamps are going to increase one cent. What does this mean for the business? Typically small to medium sized businesses.

There are still plenty of businesses that do direct mail marketing. While one penny does not seem a lot, those that are mailing 100s of thousands of pieces per month will see it gradually dig into their bottom line. This is potentially dangerous for those involved in that process. From the designer to the list provider, the printer and even the mailing house.

There is a concern on the print end of it. Will more people move back to a typical 4x6 postcard rather than the half page postcard or the jumbo sized postcard? There was a push towards larger sized postcards to make an impact but as the price of postage increases the desire to spend more decreases.

It was just a year ago when the stamp was increased. Does this mean there will be a trend for the postal service to increase each year? Lets hope that this is it for at least 2 years.