The explosion of new media technologies has changed not only how presidential campaigns are waged, but how voters learn about candidates and issues. Voters are increasingly walling themselves off in information ghettos in which they read, hear and watch primarily news and views with which they already agree. We profile three South Carolina voters and their media consumption, matching up their habits against national survey data. Read the article.

Tip: As the video plays, look here for links to the media sources that are shown.

Dianne Belsom, 46

Tea Party Republican

Morning

Afternoon

Flynn McKinney, 23

Conservative Republican

Morning

Afternoon

Evening

James Akers Jr., 30

Moderate Democrat

Morning

Afternoon

Evening

YOUR TURN

See how you compare

According to national surveys and reporting in South Carolina, while voters with well-defined ideologies tend to limit their media diet to news organizations aligned with their own views, moderates are more likely to shop around for a wider variety of news sources. Take the quiz to find out whether you regularly read the same news sources as your ideological peers.

For customized results, tell us which ideology most closely aligns with yours:

Liberal

Moderate

Conservative

Do you regularly listen to, watch or read the following news sources?

Yes

No

Network TV newsModerates make up the biggest chunk of regular viewers.Liberals make up only 20% of regular viewers.You're similar to others liberals, who make up only 20% of regular viewers.Moderates make up the largest chunk of regular viewers.Conservatives make up 35% of the regular audience for network news, more than liberals (20%), but less than moderates (39%).

Yes

No

Fox NewsMore than half of all regular viewers are conservative, four times the number of liberals.Only 14% of Fox's regular viewers are liberals. More than half of all regular viewers are conservative.Only 14% of Fox's audience is liberal. More than half of all regular viewers are conservative.Moderates make up 29% of Fox's audience. More than half of all regular viewers are conservative.You're similar to other conservatives, who make up more than half of Fox's regular viewers.More than half of all regular viewers are conservative, four times the number of liberals.

Yes

No

CNNRegular viewers are about evenly split between conservative and liberals (33% to 25%).Regular viewers are about evenly split between conservative and liberals (33% to 25%).Moderates make up the largest chunk of CNN's audience (38%).Regular viewers are about evenly split between conservative and liberals (33% to 25%).

Yes

No

MSNBCRegular MSNBC viewers are more apt to say they're conservative than liberal.Only 21% of regular MSNBC viewers say they are liberals. Moderates and conservatives are more likely to watch.Moderates make up the largest chunk of MSNBC's audience, though other viewers are more apt to say they're conservative than liberal. Regular MSNBC viewers are more apt to say they're conservative than liberal.

Yes

No

NPRRegular NPR listeners are about evenly split between conservative and liberals (25% to 29%).Regular NPR listeners are about evenly split between conservative and liberals (25% to 29%).43% of regular NPR listeners say they are moderate.Regular NPR listeners are about evenly split between conservative and liberals (25% to 29%).

Yes

No

Daily newspaperMore than 40% of all regular readers are conservative, double the number of liberals.Liberals make up half as many regular readers as conservatives.Moderates are less likely than conservatives to read the daily paper, but almost twice as likely as liberals.More than 40% of all regular readers are conservative, double the number of liberals.

Yes

No

The New York TimesRegular readers of the New York Times are mostly moderates and liberals. Conservatives make up only 17% of the audience.Among regular Times readers, liberals outnumber conservatives by more than 2 to 1.Regular readers of the New York Times are mostly moderates and liberals. Conservatives make up only 17% of the audience.Among regular Times readers, liberals outnumber conservatives by more than 2 to 1.

Yes

No

The Daily ShowThe show is a liberal favorite, with only 16% of viewers identifying as conservative.The show is a liberal favorite, with only 16% of viewers identifying as conservative.Moderates make up 37% of the show's regular viewers. The largest segment of viewers is liberal.Conservatives make up only 16% of viewers, less than half of the liberal audience.

Yes

No

Rush LimbaughConservatives make up three-fourths of Limbaugh's audience. Only 10% of regular listeners identify as liberal.Only 10% of regular listeners identify as liberal. The majority of the regular audience is conservative.Only 23% of regular listeners identify as moderate or liberal. The majority are conservative.Limbaugh is popular among conservatives, who make up 75% of his audience.

Conversation:Where do you get your news?

Tell us if you're conservative, liberal or moderate and explain which news sources you like best and why.