So the tobacco company lawyers say "These warnings do not address any information deficit about the health risks of smoking. Rather, consumers are already aware of the health risks addressed by the warnings."
Isn't this the same argument they've made in civil cases going back to the 60s, while at the same time they used a captive "research" group (CTR) to promote the notion that cigarette smoking did not increase the risk of cancer?

Lawyers for major tobacco companies said Monday they do not want the full U.S. Court of Appeals for the D.C. Circuit to touch a panel's ruling that went against the government's controversial graphic warning labels requirement. A divided three-judge panel of the D.C. Circuit in August ruled again...