Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about the details of their algorithm, they’re open about general best practices such as producing high quality content, good link building, avoid black hat tactics and the like.READ MORE