Don't Let Your Website's Design Interfere With Your Sales

As web designers, it's our duty to ensure a website's goals are in-line with our visitors goals. Design should never get in the way, but rather enhance the the users experience of consuming the content.

When designing a website, evaluate your customers needs and their intent without making broad assumptions. Consider the capabilities of their device and context (place, time, position) of their environment in which they are consuming your content.