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A growing number of Indian consumers are showing preference for premium bath & shower products and the market for these products recorded double digits growth during 2011-15. Amidst the global economic slowdown, Indian economy has been registering the highest GDP growth among major economies and the country exhibited GDP growth rate of over 7% during 2015-16. Since economic liberalisation and privatisation brought in 1991, Indian economy has come a long way and average Indians have witnessed a rise in their personal disposable incomes and quality of life has improved substantially. Following above mentioned developments, bath & shower products increased penetration in over 98% households and now these products are seeing more changes including improved demand for premium products, thus giving the market a boost in value terms.

India is the world second largest country in terms of population and the consumer base is already high for these products. And, factors like growing disposable income, increasing urbanisation, surging literacy rate and rising internet penetration have changed the consumption pattern in the country, this has been well supported by improvement in the employment opportunities in cities and government’s programs to boost rural income through hike in Minimum Support Prices (MSP) for agricultural produce and other measures.

According to “India Bath & Shower Market Analysis By Type, Forecast and Opportunities, 2016-2021”, the market has advanced with an impressive CAGR of over 11% during review period of 2011-15 and it is forecast to grow with a CAGR of over 5% during 2016-21. The market is nearing towards maturity and the forecast growth is likely to be slower than review period. However, country’s young population is looking for bath & shower products with added benefits and this will help the market to record growth in single digit.

During review period of 2011-15, ‘bar soaps’ category continued to hold the largest market share in the India’s bath & shower market, and other categories accounted for small shares. The prospect for bath & shower products remains bright in India and it is forecast to touch USD 4.48 billion by 2021. As far as competitive landscape is concerned, the market is dominated by Hindustan Unilever, owing to its strong product portfolio of bar soaps, talcum powder & other categories and long presence in Indian market. Rest of the market is a fragmented market with many players operating within different category. India Bath & Shower Market Analysis by Type, Forecast & Opportunities, 2016- 2021 elaborates the following aspects of India Bath & Shower Market Analysis in the country.

Why You Should Buy This Report?
• To have a comprehensive understanding of India Bath & Shower market
• To help bath & shower products’ companies in making informed decision through in-depth knowledge of the macro drivers, challenges and on-going industry trends
• To obtain competitive advantage over your rivals
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Research Methodology
Marketmonitor uses primary and secondary sources to collect the information and validates them to present the 360 degree view of the industry. Primary research includes interviews with bath & shower products’ companies, retailers and industry analysts while Secondary research focuses on intensive and extensive search of relevant publications i.e. industry magazines, public and private institutions’ industry studies, company annual reports, and other proprietary databases.