Walter Hiel

plays the guitar. Although, if he had to make a living playing the guitar, he would probably starve. Same story with being a craftsman. He doesn’t really have a knack for that either. But: Since he figured that out himself soon enough, he started his own business in advertising many years ago. In those days, you didn’t have to know all that much yet to become successful in the field. So, after only a few years, BBDO Worldwide got involved at HIEL. And under the name of HIEL/BBDO the agency grew even faster. He then sold that agency for a pretty good price. To the French from PUBLICIS Worldwide. Today, he is responsible for the creative product of FEUER and is happy every day about how that all turned out.

Florian Herrmann

also plays the guitar. Much better than Walter. But he is even better at driving a one-horse coach. For the non-horse whisperer among us: In his case, this is a neat carriage drawn by a Saxon warmblood. But he doesn’t do that for a living either. Because what he’s best at is talking. And convincing people of things he is absolutely certain about. Such as some campaign ideas of our creative team. Which is why he is the head of our team of consultants team. And together with Walter he also dabbles as foreman and janitor for the agency. Flo and his team are using their eloquence to make sure our clients stay with us for a long time. After all, he has already successfully and impressively shown he can do this with his wife and his four children.

Alexandra Stahlknecht

is – as the name already suggests – the woman of steel in our agency. Especially when it comes to defend the interests of our clients vis-à-vis some outlandish creative ideas. But the “knecht”-part (German for servant) only possibly applies to her children. Inside the agency, she sets the tone, whether in art buying, consultancy or job organization. Keeping things moving, that’s her mantra. Making sure that our clients are happy. And so, Alexandra has become the „mother of the agency“, not just for our clients. She always there to hear about any small pains and problems which one of the team members may be suffering with. If we didn’t already have Alexandra, we would have to create her. But then, creation is someone else’s business.

Patrik Schittl

is a kind of art director. And one of a kind of human being rather than a director. He sees himself more as an inspiratory than a creative superior. Because he actually could not care less about who had the idea. As long as someone does. But there better be an idea. Otherwise, stuff will hit the fan and it’s chin up and heads down for everyone. And yet, no one is faster on the computer than Patrik. And the closer the presentation gets, the less daylight he gets to enjoy. “Well, it’s got to get done”, he grunts and gives anyone the evil eye who dares to leave the agency before the job is completed. That includes and especially applies to his bosses, if they should venture to try. Otherwise, he likes to sit in his favourite corner at the Augustiner enjoying life. No matter whether it’s Oktoberfest time in Munich or not.

Marinus Herrmann

is online and highly mobile at that. Not always, but with increasingly so. Because since the days of his early youth, this has been his passion. Which he cleverly turned into his job. As digital native he inhabits a world which is becoming increasingly important to our clients. He moves around there, works, designs, creates and implements ideas. Websites, apps, social media campaigns, the internet is his calling. Always on the hunt for new tricks of the trade, he ventures to push campaign ideas as broadly as possible into the customer journey. Marinus is also mobile after work. Either on his track bicycle by exclusive Italian designers Cinelli or with his ridgeback Cuba. Because even a “little pet” like that need his exercise as we all know.

Zoe Müller

is Swiss. Swiss and creative. Which may sound like a contradiction. And if anyone had told us such a combination exists, we probably would have laughed out loud. But then Zoe joined the agency some years ago with her dreadlocks and lively, cheeky chat, and pretty much stepped on it from the word go. Since day one and until now, she shows us and her clients how you handle your job at the agncy with fun and joie de vie. She illustrates and designs, she works on campaigns and brand design. And she is a lot of fun. Which everyone in the agency just loves about her, clients and colleagues alike. But three times a week the fun stops. Then Zoe turns into a fierce kick-boxer who no one wants to mess with.

Tamara Gaßner

Is quiet Very calm and collected when she is working on something. Which is why she always gets handed the tricky stuff. She will dive deeper and faster into any impossibly intricate CMS of a client, upload, check, edit. She organizes job routines, keeps joblists, chats to her clients, briefs the creative team and still somehow finds the time to update herself on the current state of affairs between Prince Harry and his Megan. After all, a woman has to stay on top of things. Also and especially things the world outside the agency is concerned about And when Tamara finally leaves work in her handsome Opel Adam, she will often drive straight to a stage. As in rock and pop concerts. She also likes indie, folk and hip-hop. Because her taste in music is as versatile as the rest of her.

Sandro Sengersdorf

Plays soccer. National league level that is. But as the boys from FC Bayern seem a bit slow to cop on, he invests his talents in graphic design for the time being. Patrik taught him very fast what the hard reality of agency life requires. Listening, thinking, doing, presenting, improving and presenting again And again, until everyone is happy. He goes kick-boxing with Zoe and sometimes comes out worse for it. But that’s all part of life at the agency, too. Sometimes you lose, sometimes the others win. But Sandro most enjoys the moments when he is rocking the place with his work. The moments when Patrik will nod ever so slightly. That makes him grin quietly to himself. Those are the happy moments. Just as if he had scored that deciding penalty kick in the last minute of extra time.

Jürgen Liebetrau

Likes numbers. And knows how to work with them. Which is why he did not become creative director, but controller. Which means he can monitor the creative director and everyone else in the agency to make sure they are using the clients’ money wisely. He’s all about the budget. Despite looking like the third band member from ZZ Top, he is a respectable guy. To the core. He even tidies his desk. Every evening, believe it or not. Which obviously has not had any effect on the others. After all, this is a real advertising agency. And once Jürgen has worked out all those little numbers, he heds for the fields. He sows, waters, caresses his plants, harvests and sell them. Strictly eco, of course. Because he is the super sustainable type, also when it comes to farming.

Antje Rathje

is the Hanseatic type. From Bremen. A prime example. She talks the Low German Plattdeutsch and will copywrite just as easily in English, French or Spanish. Only Bavarian seems to have eluded her, even after all those years in Munich. Just hopeless. So she packed her bags and went back North where she now writes for the agency from Hamburg. Antje says she is a commissioned artist and needs a congenial environment to blossom. How that actually works under those eternally grey northern skies will probably remain a mystery to us true Bavarians. But it seems to work somehow. Her concepts are winning pitches. This is, after all, the bottom line for the agency. So she is free to do her creative writing on a sailing boat on the Alster opposite Bodo’s jetty. She’s making a great job of it after all