Email Acquisition/Lead Generation

Email leads generate sales. Last year, 44% of email recipients admitted to having responded to and made at least one purchase based on email. - Convince and Convert "Online Marketing for Small Business" (2014)

It's actually easier to go from 100 to 1,000 subscribers than it is to go from 0 to 100 subscribers - ClickZ "Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes" (2014)

Special offers are the the #1 motivation for mobile users to opt-in. - eMarketer "Special Offers Get Mobile Users to Opt In" (2014)

The recent McKinsey study cited email is nearly 40 times better than Facebook and Twitter at acquiring customers. - ClickZ "Email Blows Social Media Out the Door -- Any More Questions?" (2014)

34% of all the leads generated in 2013 come from inbound marketing sources. - HubSpot "2013 State of Inbound Marketing Report" (2013)

Organic website traffic was cited by 54% of respondents as the best tactic for acquisition; 50% believe transactions are the best tactic. Social media remains in third place, reported by 23% of respondents. - DMA "National Client Email Report" (2013)

The top three most important email marketing initiatives for companies in 2013 include increasing subscriber engagement, improving segmentation and targeting, and growing their opt-in email list. - StrongMail "2013 Marketing Trends Survey" (2012)

The percent of channel users who acquired a customer through LinkedIn is up from 57% in 2011 to 62% in 2012. - Hubspot "The 2012 State of Inbound Marketing" (2012)

The percent of channel users who acquired a customer through Facebook is up from 48% in 2011 to 52% in 2012. - Hubspot "The 2012 State of Inbound Marketing" (2012)

Most CMOs agree that ROI, optimization and audience insights are of premier importance for lead generation in the next 12 months. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

About 36% of those surveyed invest less than $20 per lead. The second-most popular response was only $21-$50 per lead. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Organizations that nurture their leads experience a 45% life in lead generation ROI over those organizations that do not. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

On average, organizations that had defined a clear value proposition for their products experienced a 117% lift in lead generation ROI over organizations that did not. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Only a quarter of respondents had formal processes for lead generation tactics with thorough guidelines that are routinely performed. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

Of those surveyed, 29% plan to increase greatly their lead generation budget for website optimization. 27% plan to increase their lead generation budget for social media. - MarketingSherpa "2012 Lead Generation Benchmark Report" (2012)

67% of the fastest-growing online retailers in the US have pre-purchase email opt-in forms on both the homepages and other pages of their websites - ExactTarget "How Are Retailers Using Their Website for Customer Acquisition" (2012)

Only 13% of respondents to BtoB's survey said they use double opt-ins, in which recipients must confirm via a follow-up email request that they've agreed to receive email messages. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)

88% build their own databases in-house; 64% said such an approach provides the highest ROI. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)

56% of B2B companies are currently using customer relationship management (CRM) software to help maximize their lead generation results. - Buyer Zone "The State of B2B Lead Generation: 2012 Results" (2012)

Lead generation is marketers' first priority, with 66% saying it is their greatest concern for 2010, compared with just 17% who chose brand awareness. -Unisfair "The Future of Tech Marketing" (2010)

Social media is the top emerging channel for lead gen among technology marketers surveyed in May 2010. -Unisfair "The Future of Tech Marketing" (2010)

61% of US marketing professional said the main reason for implementing a Social Media Strategy is to increase lead generation. -R2integrated "Social Media Survey" (2010)

B2B marketers said their top two goals for 2010 were to move prospects/leads faster through the sales pipeline (51%) and to increase contact database (41%) - Silverpop "Exploring the Differences and Similarities of B2C and B2B Marketing Tactics" (2010)

Online Lead Generation generated $592 million in revenue in the first half 2006 in the US alone and was estimated to be a billion dollar business in the 2008 Global Market. It is considered the fasting growing segment of online advertising. - GP Bullhound Research Report (2007)

14% of traditional business-to-consumer DMers say they send marketing emails to people on an opt-out basis, significantly lower than last year's 23%. - Direct Magazine (2007)

3.1% of the b-to-b DMers surveyed by Direct Magazine said their firms send email on an opt-out basis this year, compared to 16.7% last year. - Direct Magazine (2007)

Inbox providers, such as Yahoo, AOL and Gmail, all use the percentage of people who hit the "report spam" button for a particular sender as the No. 1 gage in considering whether to deliver incoming email to users' inboxes or not. - Direct Magazine (2007)

By all accounts, any sender who gets a complaint rate higher than 0.5% will have serious delivery issues at these ISPs. - Direct Magazine (2007)

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