All posts tagged Web Ads

The Obama campaign’s sunnier approach to political advertising scored highly on the Web this past week, with “The Choice” far outpacing rival ads, helped in part by paid placements. The ad is a break from many of the campaign’s recent ads, which were marked by constant attacks on Mitt Romney, his investments and his career in private equity.

The ad features President Barack Obama speaking directly to the camera and pledging his support for the middle class, and criticizing the policies of the presumptive GOP candidate, claiming similar Republican policies were what led to the financial crisis. The ad, which is new to the charts, drew over 1.3 million views in the week ended Sunday, according to Visible Measures‘ True Reach data. Read More »

Every week, Washington Wire provides a rundown of the top online political ads, based on data from Visible Measures.

Two high-voltage attack ads faced off in the most recent week, with the Obama campaign’s aggressively negative “Firms” spot taking the top ranking with over 1.4 million views, besting “These Hands” from the Romney campaign.

The rankings are based on data from Visible Measures for the week ended Sunday.

The Obama spot uses footage of Mitt Romney singing “God Bless America” while running through footage of various places, including the Cayman Islands and Switzerland. As the Journal’s Peter Nicholas wrote a week ago, the ad suggests Mr. Romney is a hypocrite for proclaiming his love of country while parking his money overseas. Read More »

Mitt Romney‘s campaign only landed one ad in the top 10 last week, but it landed at the top of the chart.

The “Day One” ad campaign, which ticks off Mr. Romney’s plans for his first day of work if elected president, was the top online ad for the week ended Sunday, according to Visible Measures’ True Reach data. The latest version of the upbeat ad focuses on kickstarting the Keystone pipeline project and replacing “Obamacare.”

The ad, helped by paid placements, more than tripled its performance from last week, reaching over 400,000 views in the recent period. Read More »

Every week, Washington Wire provides a rundown of the top online political ads, based on data from Visible Measures.Mitt Romney‘s campaign returned to the top 10 online-ad chart this week, with a new attack ad called “Shame on You” bounding up the rankings. After being shut out the previous week, the Romney campaign placed two ads in the top 10 for the week ended Sunday, according to data from Visible Measures. The new “Shame on You” spot, which highlights Barack Obama‘s use of negative ads, came in at No. 5. It features Hillary Clinton saying, “Shame on you, Barack Obama,” in reaction to negative ads against her in the 2008 Democratic campaign, ads that she said misrepresented her positions on trade and health care. Also, “Day One” climbed back into the top 10 after falling off last week, placing at No. 9. Read More »

President Barack Obama’s remarks earlier this month that the private sector is “doing fine” has become a successful theme for political-ad makers online, but not a blockbuster, according to data from Visible Measures, a Boston firm that tracks online video. The president’s remarks gave opponents an opportunity to paint the president as out of touch with the struggles of average Americans amid the still weak job market. Mitt Romney’s campaign and conservative groups have put out several ads highlighting the comments, and contrasting them with the weak job market and continued unsteadiness in the U.S. economy. The Romney camp has “Fine,” while Americans for Prosperity, the Republican National Committee and Restore Our Future also put out ads built around the remarks. Read More »

Some familiar ads dominated the week’s top online political spots — but all were eclipsed in viewership by a Fox News video that was widely criticized as looking like an anti-Obama ad, according to Visible Measures’ data for the week ended Sunday.

Among the ads, the Obama campaign’s “Go,” recounting how the economy recovered after Barack Obama took over as president, climbed to No. 1 from No. 3 last week. Conservative group Crossroad GPS‘s “Obama’s Promise” , focusing on continued problems in housing and on ways it says Mr. Obama hasn’t kept his word, jumped to No.2 from No. 5. Read More »

The conservative advocacy group American Future Fund nabbed the top online-ad spot this past week with its “Justice for Sale” ad, that highlights the ties between Wall Street and the Obama administration — and suggests heavy financial contributions are the reason that no major Wall Street figure has gone to prison in the wake of the 2008 financial meltdown.

The Barack Obama campaign’s “Romney Economics” spot finished second among the most-watched political ads for the week ended Sunday. The ad attacks Mitt Romney by focusing on Bain Capital and the fate of GST Steel, which went bankrupt eight years after it was taken over by Bain Capital and other investors.

In third is “Day One,” a Romney campaign spot released late last week. As Washington Wire noted, the spot highlights Mr. Romney’s approval of a U.S.-Canada pipeline, his push for tax cuts and his pledge to replace the Obama health-care laws. Read More »

The battle over President Barack Obama‘s record was front and center in the past week’s top political online ads, according to the latest top 10 from Visible Measures – though Mr. Obama’s supporters dominated much of the conversation.

At the top of the chart for the week ended Sunday is “Wasteful Spending,” an ad spot from advocacy group Americans for Prosperity that says some of Mr. Obama’s stimulus program was wasted on projects overseas. It also gets in another mention of failed solar company Solyndra, which has been an embarrassment to the administration and has been popular in anti-Obama spots. The ad’s viewership got a boost from paid advertising, Visible Measures said.

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Washington Wire is one of the oldest standing features in American journalism. Since the Wire launched on Sept. 20, 1940, the Journal has offered readers an informal look at the capital. Now online, the Wire provides a succession of glimpses at what’s happening behind hot stories and warnings of what to watch for in the days ahead. The Wire is led by Reid J. Epstein, with contributions from the rest of the bureau. Washington Wire now also includes Think Tank, our home for outside analysis from policy and political thinkers.