He’d sent in a script that leapt off the page and seemed to act itself out in front of my eyes. Our 45 minute drink meeting turned into a 7 hour date.

At the end of that meeting, I knew two things:

1. We would be together until the end of time

2. Together, we would build a company around storytelling

We agreed on the first point right away. It took me a few years to convince him of the second.

We knew right from the beginning what we didn’t want to do or be as a PR company. We’d never promote something we couldn’t believe in.

And we didn’t want to engage in push PR.

We wanted to help our clients engage and inspire their audiences. Through stories. Stories that matter.

We proved ourselves by creating campaigns that managed to get huge numbers of people to take action that changed behaviours. And as much as we love the execution side of things, we grew to love helping brands build capacity and build strategies and programs that let them go out and rock the world even more.

Over the years, our stories have been picked up by some of the top media outlets in the world, sometimes repeatedly, including:

Today Show

The View

The New York Times

Ellen

NPR

The Globe and Mail

The National

Canada AM

The Toronto Star

Metro Morning

The Guardian

Many, many others

And technological advances over the last few years have also let us help clients shift their cultures to better engage their key stakeholders through useful, engaging content that brings brand stories to life in the hearts and minds of our clients’ audiences.

We now live in an era when everyday consumers, customers and clients make decisions about brands based on how helpful they are to them and by how they live in the world.

This is our kind of world.

It’s our kind of work.

It’s the world, PR and management reimagined in a way we always hoped it would be.