6 things you will learn from this survey:

1. Offer a service that’s scarce, and you’ll make more money this year.

2/3rd of techs reported that they offer detailing, odor removal, or PDR. Just 15% reported that they offer bumper repair, windshield repair, and wheel repair.

When I talk to auto dealerships, car washes, and detail shops, they all tell me that the very busiesttechs in town are the wheel repair guys. It’s hard to get them on the phone and it’s hard to get them to show up. There’s just not enough wheel repair companies to meet demand.

So take look closely at your local market for reconditioning services. Where is the market underserved? Go serve that market!

2. Start a detail business, without having worked for a detail business.

More than half of the professionals who responded are completely self-taught. I suspect these are mostly car detailers. With the help of other pros on the forums at Autopia and Autogeek, as well as my best-selling online course, it’s possible to own a profitable car detailing business having never worked for a detail business yourself.

3. Get a website this year. Just do it.

One-third of respondents stated they have no website. In 2013, every business–even if you only service car dealers–should have a website because car owners’ #1 source for finding detailers, PDR techs, wheel repair techs, and more is the Internet. And without a website you have no chance of seeing their money.

For $495, we’ll build you a fantastic, custom site in just 2 weeks. You’ll make your money back in three months…guaranteed.

If that’s out of reach, build a free website on Yola in about an hour.