Campaigns to remember: flashback 2017

campaigns that caused controversy, set out to make a statement or put humour centre stage

Twelve ads feature in this review of the more interesting campaigns of 2017. From Burger King's Google stunt and Ikea's response to Balenciaga's 'copycat' bag to Wendy's 2.5 billion earned media impressions, these are the campaigns that caused controversy, set out to make a statement or simply put humour centre stage.