20111. Smartphones
2. LED light bulbs
3. Tokyo
Skytree
4. Nadeshiko Japan (the Japan women’s national football
team who won the 2011 FIFA Women's World Cup Germany™ tournament)
5.
AKB48 (48-member all-girl theater/idol group with its own theater in
Akihabara, Tokyo)

20101. Smartphones
2. Twitter
3. Munchable chili
oil
4. Digital broadcasting-equipped widescreen flat-panel TVs
5.
Ryoma Sakamoto (1836–1867; popular historical figure and visionary who
played a key role in bringing about the Meiji Restoration. “The
Legend of Ryoma” TV drama series also became a hit this year.)

20041. Widescreen flat panel televisions
2. Japanese
baseball players in the U.S. Major League
3. Crying Out for
Love, from the Center of the World (Sekai no Chushin de, Ai wo Sakebu,
novel, movie, and TV drama)
4. HDD-equipped DVD recorders
5.
Black vinegar

[About the Dentsu Group]

Dentsu is the world’s largest advertising agency brand. Led by Dentsu
Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 113
years of innovation, the Dentsu Group provides a comprehensive range of
client-centric brand, integrated communications, media and digital
services through its eight global network brands—Carat, Dentsu, Dentsu
media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum—as well
as through its specialist/multi-market brands including Amnet, Amplifi,
Data2Decisions, Mitchell Communications (PR), psLIVE and 360i.

The Dentsu Group has a strong presence in 124 countries across five
continents, and employs around 40,000 dedicated professionals. Dentsu
Aegis Network Ltd., its global business headquarters in London, oversees
Dentsu’s agency operations outside of Japan. The Group is also active in
the production and marketing of sports and entertainment content on a
global scale.
www.dentsu.com