Chiara Ferragni

Founder, Chief Executive & President, The Blonde Salad

Italy’s most prominent fashion blogger, she has a huge social following and has collaborated with major brands and appeared in fashion magazines.

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

Chiara Ferragni launched her blog, The Blonde Salad, in 2009 whilst attending Milan’s Bocconi University for a degree in law.

The blog’s title is indicative of the “mixed salad” of interests it features, including travel, beauty and food. However, Ferragni’s success in the fashion world has seen it evolve primarily into a fashion blog, charting what she wears, her inspirations, and her numerous collaborations with an impressive roster of design houses, including Dior, Ermenegildo Zegna, Benetton and Mango.

Ferragni has also collaborated with
Louis Vuitton on a series of video posts, documenting her travels throughout the world and her use of Vuitton products. The Blonde Salad has been featured in publications includingTeen Vogue and New York Magazine. Ferragni has launched a shoe line with innovative retailer
Luisa Via Roma, bearing Picasso-inspired eye illustrations and Warhollian lips and lipsticks; she stars in the campaign herself. Today her namesake line has expanded into accessories and apparel.

In February 2016, Amazon Fashion announced that Ferragni would become the brand's European ambassador and the face of its
Spring 2016 campaign.