HAMILTON ADHESIVE LABELS ADDS A TOUCH SPARKLE TO BRANDS

Award-winning Hamilton Adhesive Labels, a leading manufacturer of multi-colour labels for the food and drink, industrial, household and personal care sectors, is now able to incorporate eye-catching, premium multi-dimensional effect pigments into its printing to offer brand owners stand-out, creative packaging.

The pigments will support brands drive product sales through enhanced shelf presence in a crowded and competitive retail landscape.

Paul Larkin, Operations Director at Hamilton Adhesive Labels, said: “These special effect pigments take brand communication and identity to new heights, bringing a novel, sensory experience to the consumer thanks to a label that has a completely unique finish.

“Providing iridescence and movement in changing light, labels containing the pigments will wow the consumer and allow a brand to stand out from others on the shelf. With brilliant depth of colour, the pigments give a striking appearance to any pack.

“Harnessing our technical expertise, we are responding to brand owner needs in terms of delivering something completely new and exciting for the labels market.”

Hamilton’s Crystal London Psychedelic Print label, which incorporates the effect pigments, was shortlisted in the promotional print category at the prestigious FlexoTech Awards. The company took gold in the process labels category and went on to steal the coveted overall Supreme Winner award for its outstanding Queni Koi label design.