Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

With the inspiration of New Retail, traditional grocery retailers have been actively establishing online and offline strategies to utilise big data, artificial intelligence and other advanced technologies to innovate their marketing and distribution in order to improve customer experience. For instance, Zhou Hei Ya utilises data analysis to implement fine marketing for targeted customers and streamlines online and offline payment methods to offer a convenient, safe and smooth payment experience.

COMPETITIVE LANDSCAPE

Due to China’s vast territory and unique retailing environment, the traditional grocery landscape appears to be highly segmented with several leading retailers accounting for certain value shares but with a large number of independent retailers including mom-and-pop stores existing in the channel. With ongoing urbanisation and the rising disposable income in lower-end markets, both traditional grocery retailers and e-commerce players have expanded their footprints in lower-tier cities and rural areas.

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