Netflix did the noble thing this morning, falling on its sword, or at least admitting it goofed when it tried to split online and DVD via mail operations and rebrand the DVD by mail process as a new company called Qwikster.

Time for an About-Face-ster. Back to business as it made sense, with one website offering both services.

In September Netflix announced that it would separate the two services, sparking another wave of anger among Netflix customers, many of whom were outraged by a price hike to $16 from $10 for those who receive both DVDs and streaming. The price hike will remain in effect. The company is standing by its belief that streaming is its core function and, for customers, the way of the future. It is much more expensive and labor intensive to ship DVDs by mail.

Article printed from Ostrow Off The Record: http://blogs.denverpost.com/ostrow