Rage against the state machine and Marketing for developers

Interested in developing your marketing skills as a developer? Want to learn more about modelling state and recording state changes using real-life examples? Join Derek Hill and Andy Appleton at the London Ruby User Group for an evening focusing on all things Ruby.

Derek Hill is relatively new to Ruby, but has got lots of experience in marketing. Over the last two years he has spoken to many experienced devs about their marketing challenges, and witnessed how simple marketing mistakes can derail a project. In the consumer goods industry marketing is a discipline, with structured ways of working through it. He will demonstrate that this structure works well for tech startups, and give you a practical checklist you can apply.

Derek Hill has 15 years marketing experience with Unilever on brands like Axe, Surf and Dove. Most recently Director – Return on Marketing investment. As well as a specialist in the design and deployment of user-friendly apps and metrics which help big organizations be agile and responsive in the market.

I would like to talk about a series of custom-made infrastructure components that I've built over several months to support a hosted e-commerce app that I run in my spare time.
This consists of a central events hub written in Go, to which the user-facing apps send events, and a series of Go and Ruby scripts subscribing to said events on a ZMQ socket and doing varied things such as analytics, periodical backups and house-keeping.
The code I’ll show is mostly Go, with some Ruby to illustrate how this all hooks in to my Ruby apps and existing infrastructure. I’ll try to show why Go is great for writing small, focused scripts that support your user facing apps.

Attending Members

and others will be coming!

Interested in developing your marketing skills as a developer? Want to learn more about modelling state and recording state changes using real-life examples? Join Derek Hill and Andy Appleton at the London Ruby User Group for an evening focusing on all things Ruby.

Derek Hill is relatively new to Ruby, but has got lots of experience in marketing. Over the last two years he has spoken to many experienced devs about their marketing challenges, and witnessed how simple marketing mistakes can derail a project. In the consumer goods industry marketing is a discipline, with structured ways of working through it. He will demonstrate that this structure works well for tech startups, and give you a practical checklist you can apply.

Derek Hill has 15 years marketing experience with Unilever on brands like Axe, Surf and Dove. Most recently Director – Return on Marketing investment. As well as a specialist in the design and deployment of user-friendly apps and metrics which help big organizations be agile and responsive in the market.

I would like to talk about a series of custom-made infrastructure components that I've built over several months to support a hosted e-commerce app that I run in my spare time.
This consists of a central events hub written in Go, to which the user-facing apps send events, and a series of Go and Ruby scripts subscribing to said events on a ZMQ socket and doing varied things such as analytics, periodical backups and house-keeping.
The code I’ll show is mostly Go, with some Ruby to illustrate how this all hooks in to my Ruby apps and existing infrastructure. I’ll try to show why Go is great for writing small, focused scripts that support your user facing apps.