Social Media

CBS Invests in TicketReserve, Plans to Integrate On and Offline

CBS has announced its investment in TicketReserve, the online marketplace offering consumers the option to purchase advanced tickets to events at face value.

TicketReserve lets you buy tickets for a specific team, artist or event, guaranteeing them the ability to get tickets at face-value, with a FanForward reservation. This reservation "currency" system enables users to exchange in a buy/sell market within TicketReserve. The company has been building relationships with several sports and entertainment properties to bring more options for its users, and will be a great tie-in for CBS sports programming that's both broadcast and available online. This is especially important with the hopes of traditional media networks to bring about paid access for events online. This is also good for venues, artists and sports leagues as it brings about better options for the generation of revenue.

With this deal, CBS will work closely with TicketReserve for marketing and broadcasting services, as well as online resources for its furthered growth. In related news, ShowClix is experiencing good growth, and TicketsNow was recently funded.

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