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Upcoming Training Weeks 2018

Psychology for Digital Behavior Change [DBC1]

Master the essential lessons in digital psychology

Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You’ll discover how to reverse-engineer your competitors’ psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.

Psychological Architectures of DBC [DBC2]

Learn how to build psychological design patterns and strategies

Building on all the principles you learned in DBC1, you’ll now learn how to build “psychological architectures,” by combining psychology into the larger design patterns that underpin landing pages, habit loops, gamification, and more. You’ll discover which psychological principles are useless in isolation, which ones frequently backfire, and which ones need to be combined for greater impact. Plus, you’ll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.

Emotional Design Psychology & Neuroscience [ED]

Deepen your understanding of what shapes user emotion and behavior

Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We’ll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies.