The action channel "Steel" owned by NBC universal, asked me to make an Ident to introduce the tv series "IT Crowd". It needed to match their 3d look, keeping red and grays as main colors and the digital/pixel soul of IT Crowd.

After a quick test in Maya I decided to switch to Cinema 4D to archive in an easier way the voxel effect animation that composes the logo.

I used After Effects for compositing and final effects.

Original music from the IT Crowd opening sequence, adapted by Daniele Carmosino.