Pharma company EireChrom Ltd wins Funding and sets sights on top Awards

EireChrom Ltd, Ireland’s market leader in the highly specialised area of Mass Spectrometry has won a share of the €150,000 OPTIMISE Fund following a nationwide campaign, along with been chosen as one of eight recipients of funding from the Ryan Entrepreneurship Fund. The company has also been shortlisted in the InterTrade Seedcorn competition and the Irish Pharma Awards, which takes place in October.

EireChrom Ltd, based in Mahon, Co. Cork and Clonmel, Tipperary has grown rapidly to become Ireland’s market leader in the highly specialised area of Mass Spectrometry – an advanced separations science technique that has both quantitative and qualitative uses within the Chemical Analysis and Life Science sectors.

The OPTIMISE Fund was established in 2011 by the IE Domain Registry (IEDR) to support and encourage Irish SMEs and micro-businesses to improve their existing web presence to reach a greater audience and grow their business. EireChrom Ltd is one of just 15 companies who will receive funding to use on practical tools, training and services to enhance their website and improve their presence online.

The overall vision for the Ryan Entrepreneurship Fund is to invest funds in start-up businesses that will help sustain them through the vital and challenging development stage as well as to stimulate job creation.

P.J. Moloney said: “We are delighted to have been chosen to receive funding as part of this year’s OPTIMISE Fund and Ryan Entrepreneurship Fund. It is an honour to be recognised by colleagues in the industry. The funding will go towards growing the company, developing our products base and assisting in reaching our target market at a faster pace through web and online.”

EireChrom Ltd will compete in the Pharma Industry Awards in October in the following categories; Contract Services Company of the Year and Pharma Start-up of the Year. The Awards recognises and celebrates the most original and innovative individuals and companies that demonstrate excellence in the Irish Pharma sector.

To effectively communicate with your target market you need engage them in an efficient and effective manner. You must analyse your target market and then write your marketing material, be it a press release, brochure, website, presentation or an advert.