Like an annual physical, it’s a good idea to do a complete website review at least once a year. Things change, links die and other maladies affect a website, sometimes unknown to you. Here is a short checklist to help evaluate your site!

Have addresses and phone/fax numbers changed?

Do you differentiate your service from that of your competition?

Is the look of your site consistent with your brand?

Are there broken links?

Is the information about your services still accurate or have you added or removed certain services?

If you include a slide show, is it still working?

If you list your employees, has anyone left or have you hired anyone?

Do you have a call-to-action on EVERY page of your site?

Is your phone number prominent on EVERY page?

Are there expired coupons on your site?

Is all grammar and spelling correct?

If someone wants to contact you by email, can they easily find your email address?

Google “pest control: (your city)” to see where you come up.

Is your site quick to load?

Is vital information “above the fold” so users don’t have to scroll to see your most important message?

If time doesn't permit you to perform this website checkup, GIVE ME A CALL AND I'LL DO IT FOR YOU and we'll have a conference call on the results. ($150 value for $79). And I'll look at more than just these 15 items! Call 800-779-0067 or email june@compelcom.com

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These articles may be freely published in any e-zine, newsletter, newspaper, magazine, website, etc. as long as my name and bio remain in tact. Please send me a link when you run my work. Just be sure to NOT edit them in any way and to always include this credit line: June Van Klaveren owns Compelling Communications, a company that helps clients attract and keep customers. She can be reached at 800-779-0067 or through the web site www.compelcom.com