There’s a strange psychological phenomenon which causes people to leave their brains at the door when they enter the store. It’s like the act of entering a store and taking on the role of a customer halves your IQ. Customers are dumb, is what I’m trying to say. People are great, but Customers are awful. I’ve seen it happen time and time again. Extremely smart people become mumbling fools when they enter a store. It’s very odd. Read more “#RulesForCustomers”