Mad Hatter have certainly introduced some exciting and popular flavors to the market, take the 'I Love Donuts' and 'I Love Cookies' flavors, probably two of their best and definitely their most popular, they are great for those vapors who like a subtle and slightly sweet flavor, as we do! If you haven't tried them yet then put them on your wish list as we think you will go back for more and more!

Full Mad Hatter E Liquid Review

If you haven’t heard about Mad Hatter outside of the Lewis Carroll books, then you’ve missed out on one of the truly great e-juice stories in the marketplace today. This is the same company that brought us the I Love Donuts juice awhile back, and that flavor sensation earned them a tremendous amount of praise. As it turns out, the company’s love wasn’t just restricted to Homer Simpson’s favorite breakfast treat but extends to a range of other great sweet and salty treats as well. Which ones? We’ll explore that question in this Mad Hatter e-juice review.

I Love Donuts

Okay, let’s start with the best-known Hatter flavor: I Love Donuts. This juice actually comes wrapped with bakery paper, which is a nice touch that shows that the company doesn’t take itself too seriously. Forget the packaging, though. What really matters is the taste – and there, the juice is definitely a winner. It has nice accents of sugar and blueberry, with just a touch of that promised donut flavoring. It’s not too sweet, though, so it should appeal to just about everyone.

I Love Popcorn

Ever thought about vaping popcorn? Yeah, me neither. And yet that’s what Mad Hatter gives us with their I Love Popcorn offering. It even comes in packaging that resembles a popcorn box, which is a nice touch. This offers that nice buttery popcorn taste that you might experience at your local movie theater – which is about what you should expect from something with the word “popcorn” in its name. And yes, I enjoyed it quite a bit.

I Love Taffy

This juice is one of those candy flavors that other juice companies seem to throw at us on a frequent basis. This isn’t a super-sweet confection either, but instead offers a rather unique peach taste that has a tangy sensation to it. I’m going to be honest here: it was not what I was expecting when I saw the name, but it’s better than many sweet juices based on candies. I’ve added it to my rotation, so make of that what you will.

I Love Cookies

This juice comes with a definite cookie taste. There are hints of chocolate chip and sugar cookie, strawberry, and caramel. It’s sweet, but not so sweet that you’ll want to turn away. Having tried a lot of different cookie flavors, I can honestly say that this is one of the best that I’ve seen. If you have a great e cig then this juice is one of my favorites as I have a tendency to go for sweet and subtle flavors!

120 Cream Pop

Okay, this isn’t ice cream, and it definitely isn’t just cream – so what is it? Well, it does have a bit of that creamsicle flavor that you might expect when you pick it up, but it’s more than that. There’s a surprising bit of menthol in there too, which gives you that cool sensation that will make this feel like the perfect all-day vaping choice for menthol lovers. It’s creamy and fruity, but it avoids being pedestrian by including that cooling mentholated goodness. We wrote a full review on 120 Cream Pop earlier which you can read!

Oh, and the name is apparently based on its bottle size; the juice only seems to come in 120 ml bottles. That’s a marked departure from the rest of the flavors, which are all available in 30 ml bottles that sell for roughly $20 apiece.

The Verdict

The tests we ran with these juices were probably the most fun we’ve had in some time. Each taste is a bit of a surprise, and the entire line was just a joy to vape. That might be due to the limited options, with only five flavors from which to choose – but we’re just going to assume that anything else Mad Hatter tosses our way in the future will be similarly exciting. Try these juices – you won’t be disappointed.

Nicholas King is the sole owner and editor of SmokeTastic. Nicholas, use to smoke 30 a day back in 2011 before converting to vaping. With a depth of knowledge in the vaping industry and the research he conducts, makes him one of the most recognized and experienced vapers in the industry.

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SmokeTastic Disclaimer

Smoketastic.com is an independent vaping review site. All reviews completed on this site are completed after at least 5 days of testing. We do receive compensation from some, not all of these companies but we do stress that this does not impact the review or that they have any influence on what we write.