How to gift and redeem content on the App Store for iPhone and iPad

How do you gift an app to friends or family, or redeem one gifted to you? Right from the App Store, that's how!

Did you get an iTunes gift card for your b-day? You don't have to spend it on music or movies or TV in the iTunes Store, you can buy apps too! You can even bump up your balance and gift content to another lucky iPhone or iPad user, right from the App Store.