SAMSUNG Electronics, Dell Enter $16 Billion Alliance Agreement

Seoul, Korea - March 21, 2001 - Samsung Electronics and Dell today announced that they have entered into a strategic, multi billion dollar technology and research-and-development agreement.

Terms of the estimated $16 billion dollar global agreement call for Samsung to ensure supply of memory components, liquid-crystal displays (LCD), monitors and optical disk drives to Dell for use in the manufacture of its line of computer system products. The companies also have agreed to collaborate on research and development efforts focused on providing Dell customers with world-class products at competitive prices.

In October 1999, Dell expanded its strategic relationship with Samsung to ensure a long-term supply of LCD panels used in notebook computers and flat-panel monitors.

`Dell is very attractive to us as a supplier because of the proven ability of its model to quickly introduce relevant new technology to the marketplace,` said Yoon Woo Lee, president and CEO, Samsung Electronics` Semiconductor Business. `First-to-market advantages are critical to our success and Dell knows how to accomplish this by working directly with its customers.`

`Samsung has consistently provided us with leading-edge technology for the array of products we customize and offer directly to our customers,` said James T. Vanderslice, co-president and co-chief operating officer, Dell. `As we broaden our strategic relationship to also include research and development activities, we believe we are positioning ourselves to further extend our ability to meet the evolving needs of those customers.` About Samsung Electronics Samsung Electronics is one of the world`s largest supplier of memory chips, TFT-LCD panels, monitors, and other information technology products, based on revenues of US$27 billion for the year of 2000, and has leading capabilities in semiconductors and digital information technologies for the Internet infrastructures and digital media products. The company ranks No. 131 on the Fortune Global 500. Information on Samsung Electronics can be obtained on the World Wide Web at http://samsungelectronics.com

About DellDell Computer Corporation (Nasdaq: DELL) is the world`s leading direct computer systems company, based on revenues of $32 billion for the past four quarters, and is a premier provider of products and services required for customers to build their Internet infrastructures. The company ranks No. 56 on the Fortune 500, No. 154 on the Fortune Global 500 and No. 10 on the Fortune `most admired` lists of companies. Dell designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained on the World Wide Web at www.dell.com.

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