Transforming the showroom
Much more than a venue to display products, the showroom is a representation of a company’s brand, giving visitors an indication of the product and service quality they can expect. A well designed space allows customers to interact with products and imagine how they could fit into their own space: an experience that is critical to the sales process, industry executives say.

Glass industry representatives gathered in New Orleans last week for the Insulating Glass Manufacturers Alliance Annual Conference, where discussion centered around a number of topics, including the transition from voluntary IG certification to near mandatory certification and the unexpected challenges it has presented.

ROAD TO GLASSBUILDThis week, the Road to GlassBuild keeps building momentum with a look at the year ahead from SAGE. Read about what’s on tap for them in 2013, and get your first look at all of the exhibitors that have signed up for this year's show. In addition, find out how you can stay in the loop and learn about every exhibitor, 140 characters at a time!

glassblog

Your questions, answeredBy Jenni Chase
In each issue of Glass Magazine, we ask three executives representing the commercial, retail and fabrication segments of the market to answer a question of importance to the glass and metals industry as a whole. Now, it's your turn to ask the question.

From the fabricator: The end of an eraBy Max Perilstein
When I had heard that Ray Wakefield of Trulite was attending his last IGMA meeting, I was really thrown. Ray is an industry institution, and the thought of him not being involved in things like IGMA blows my mind.

Product Spotlight

Structural silicone adhesive
Dow Corning released a transparent structural silicone adhesive that can be used to attach insulating glass units to point-fixed hardware, allowing for a frameless glass facade.

In an effort to improve building energy performance, owners of the Energy Star-rated Kevon office building in Pennsauken, N.J., installed the Renovate by Berkowitz (RbB) window system. The building owners updated all 651 windows with the window renovation system. Read more...