Tag Archives: snapchat

Social media marketing hаѕ become a huge source of traffic fоr modern companies, particularly those targeting the younger demographic. It’s rare to find a successful company these days that doesn’t engage on Fасеbооk, Twitter, аnd other social platforms. But оnе platform that’s not currently being utilized by all marketers is Snapchat, thе social media app that …

Christmas has come early, it seems, for all you “Snappers” out there! Snapchat announced some new features in its app – Groups, and two new Creative Tools. Groups is Snapchat‘s new Group Chat feature that gives you “a new way to communicate with up to 16 friends.” You can create a …

Everyone, try to hold on to your tears. Vine, the beloved 6-second looping video platform that arguably set the road for the video apps to come, is shutting down. For real. The announcement is shocking, but it came as no surprise to those in-the-know. Twitter is going back to MVP format – …

Almost every day, there’s something new in the social media space . With so many platforms now (there are more than 200 social media apps in existence), and billions of users across the world, there’s also an increasing need to innovate and evolve in order to stay ahead of the …

There has been a great deal of talk around video metrics on social media, such as average view time, completion rate, etc. But really, companies should be focused more on the quality of the video content. The classic quote somewhat applies: “if you build it, they will come” – however, make sure the …

Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app particularly popular with teenagers and young adults will soon be releasing Spectacles, a “totally new type of camera” that takes 10 second video clips that can be saved and then uploaded …

Snapchat is losing the “chat.” The company has been renamed Snap Inc., the Wall Street Journal reported late Friday night. Cleaner, right? That’s not all: The company will also release video-recording sunglasses called Spectacles this fall. They contain a 115-degree-angle lens that will allow the wearer to record up to …

Instagram’s introduction of ‘Stories’ sparked much debate in social media circles, mostly focused on how they could so blatantly copy another platform’s feature. But, of course, imitation’s the name of the game in social media – Facebook, in particular, has been copying elements from other platforms for years, from the ‘Like’ …

Nintendo’s seemingly unstoppable mobile hit has reached a new milestone. iPhone users may be spending more time playing Pokèmon Go than they do browsing Facebook, Snapchat, Twitter or Instagram, according to a new report. The numbers, from app analytics company Sensor Tower, show that iPhone users spent more time using …