Today we are showcasing some of our favorite logo redesign concepts from recent FIDM/Fashion Institute of Design & Merchandising graduates to help give designers out there some fresh logo design inspiration. If you are interested in the latest logo design trends click here to read Logo Lounge’s recent logo design trend report which extracted 15 trends from over 200,000 logos! Students studying Graphic Design at FIDM focus on...

As a graphic designer, I can’t help but cringe at the onslaught of criticism that The Hershey Company is facing after unveiling a new, minimalist logo this week. One of our favorite design blogs, Brand New, covered the global confectionery powerhouse’s new corporate identity. Designed by Hershey Global Design led by Ron Burrage, Sr. Director Global Head of Design and Cincinnati, OH-based goDutch with a custom font by New...

Frequently acclaimed as the most beautiful car in the world, the Aston Martin DB5 entered production in 1963 and was was chosen to be James Bond’s car of choice in the film Goldfinger. The placement of the car in this iconic film left an everlasting mark on pop culture and was my first introduction to the stunning Aston Martin brand. After watching this classic film over the weekend, I wanted to investigate the intricacies of the logo...

Logo design is a challenging and often overlooked aspect of graphic design. The most successful marks are those dynamic enough to represent a brand’s personality, iconic enough to be legible and recognizable across all mediums large or small (think Twitter icons), and the best logos can withstand the test of time with an appearance classic enough to maintain its relevance despite the evolution of design trends (think Shell,...

San Francisco-based online accommodations hub, Airbnb, has launched a new logo along with a website makeover, supported by a heartfelt marketing message centered around the tagline “Belong Anywhere.” We think it’s top notch. “Airbnb is returning us to a place where everyone can feel they belong. Like us, you may have started out thinking you were just renting out a room to help pay the bills. Or maybe you were...

This morning I stumbled across the work of 19 year old aspiring Art Director Tom Anders Watkins and was immediately drawn into his work. I’m not the only one it seems as Watkins already has over 16,000 followers on Behance, and has earned well over $50,000 on Creative Market, selling products such as Photoshop actions and logo templates. His “188 Actions Ultimate Bundle” was Creative Market’s third highest...

As another quarter swiftly comes to end, we can’t help but take a step back and be inspired by the work of recent FIDM/Fashion Institute of Design & Merchandising Graphic Design graduates. From a fictional sea-themed beard company to a children’s cartoon show, FIDM Student’s Graphic Design portfolios from the Spring quarter were so unique. Today, we are showcasing some of our favorite logo designs from these...

The NFL (National Football League) says goodbye to the Roman numeral, at least for a year. On Wednesday, June 4, the NFL announced that Super Bowl 50 will be branded using standard Arabic numerals instead of Roman numerals, breaking a tradition that has been in place since Super Bowl V in 1971. If you are a curious person like I am, you might have just asked yourself, “Why would they do that? What shift in the universe could of caused...

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