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Why Ipswich has gone digital

Fiona Wright, Head of Marketing and Communications at Ipswich Central, explores how the consumer of the future will absorb information and make their purchase decisions. Emphasising the importance of
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Fiona Wright, Head of Marketing and Communications at Ipswich Central, explores how the consumer of the future will absorb information and make their purchase decisions. Emphasising the importance of understanding your customers’ online needs, she explains why Ipswich has gone digital with www.allaboutipswich.com

Transcript

1.
EASILY
DIGESTIBLE
DIGITAL
INSIGHT
#digitalbites @digital_bites

2.
Crafted
PRESENTATION
Consumers of the future: The converged lifestyle
and why Ipswich has gone digital
presented by Fiona Wright, Ipswich Central
The Business Improvement District Company for Ipswich
EASILY
DIGESTIBLE
DIGITAL
INSIGHT