Are you overwhelming your social media followers?

Yes, yes—all authors are told to market. You need sales! You need reviews! You need readers! You need beta readers! You need to catch the eye of an agent or publisher! So off you scurry and spend as much time as possible reposting your blog articles or inserting links to them everywhere you can.

Unfortunately, there is something known as “too much of a good thing.” Even your most loyal followers may unsubscribe if they get tired of seeing the same posts everywhere. This is called “social media fatigue,” and you definitely want to avoid it! Think of any popular commercial that seems to play endlessly on several channels for months at a time. You may be able to quote it word for word, but how likely is it that you’ll actually purchase the item?