Maybe if customers see they have a financial advantage in using bitcoin, they'll at least be motivated to learn about it.

Yes, I do offer a 10% discount when using BTC. I'm not really sure if that's enticed anyone to switch over though. The Paypal buyers seem entrenched in their Paypal accounts and are reluctant to explore other options.

And you carry around a few physical bitcoins, so that you can show people bitcoin in a way that might help them associate this abstract concept of digital money to a physical item familiar to them. - http://www.Casascius.com

And you remind every merchant that uses PayPal or other payment system that there's this Bitcoin thing that has advantages they might like, ... like non-reversible charges, low cost transaction fees and fast settlement allowing the funds to be spent in about an hour or less.

That's how the road toward fixing Bitcoin's Bug #1 is traveled.

Love it. We just need to get the word out there! Do we have a facebook page?