California's 3% average annual growth rate over the past five years and $2.94 trillion GDP in 2018 ranks it above the economies of nations including the UK and France, writes Matthew Winkler. "California's prosperity owes much to its appeal as a destination for worldwide companies pursuing innovation, especially in the technology and healthcare industries," Winkler writes.

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Companies should set a target sales volume and choose whether to adopt a conservative or aggressive approach toward product inventories as they prepare to launch a new offering, writes Heidi Zak. It's important not to overreact to early product performance and instead to focus on adjusting expectations as new data arrive.

Technical demos should be structured to take up only the middle portion of a sales meeting, allowing the first portion to establish value and the last segment to answer questions. Allow buyers to ask questions during demos, and make demos as interactive as possible to ensure engagement, writes Jeff Hoffman.

Freshworks has added features to Freddy AI, including the ability to translate FAQs into conversational text and voice chat. Freddy can also detect signs of confusion on websites through user behavior, allowing companies to fix problems or optimize pages accordingly.

Customer lifetime value can be a superior metric to return on investment because it evaluates long-term profitability instead of short-term buying activity, writes Elizabeth Brennan. While CLV does require companies to track consumer activity across multiple devices, it can help teams adopt a better long-term strategic perspective.

Although President Donald Trump believes the US economy is prospering in part due to deregulation, immigration controls and tax cuts, California has proved to be a notable exception to these claims, writes Matthew Winkler. California increased its GDP by 4.9% last year, more than double the overall growth of the US.