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Market Research Report : Printer Market in India 2012

For the complete report, get in touch with us at : info@netscribes.com
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For the complete report, get in touch with us at : info@netscribes.com

Presence of highly active industry verticals and the massive SMB population coupled with the exponential growth in content generation in India are primarily driving the printer market in India. Presently, the SMB sector contributes to roughly 60% of the overall printer market. Additionally, the massive amount of PC base and declining prices of printers propel the market by a large extent. Competition in the market mainly arises from the foreign players in the market wherein they have managed to establish a strong brand image and customer trust.

The report primarily deals with three categories of printers comprising of inkjet, dot matrix and laser printers and begins with an introduction section, defining the market scope of the report. The section briefly discusses the working model of each of these printers. Market overview section in the report lists and explains the various reasons propelling the market. It also mentions the key initiatives taken by the Government of India to stimulate the market. In terms of market size, the report provides graphical representation of the printer shipment in India in context with the overall Indian as well as the SMB printer market. Moving along, the section also lists down the key purchase decisions of customers so as to give a better idea about the general mind set of prospective customers. The section also features a separate portion on competitive breakdown wherein the market share of the top vendors and major vendor’s market share across each printer category is illustrated, which in turn helps readers to understand the current competitive landscape in the India printer market. This section further elaborates on the SMB market scenario and lists down crucial aspects such as the key strategic decisions and purchase preference of SMBs. An illustration of purchase decision making matrix is provided which helps in understanding the process in which any IT purchase decision is executed. This matrix can be effectively utilized by vendors to generate strategies for better sales in the SMB segment. Further, the SMB market overview section lists down the top 40 cities in India which has a significant proportion of SMBs present and hence a sizeable number of printers are shipped to these cities has been provided in a tabulated manner and thus can be used by printer manufacturers and distributors to develop their city based strategies and expansion plans in India. A commentary on the top 40 cities vendor opportunity brings forth value added insights about the SMB market space, wherein it enlightens the reader on aspects such as the largest printer consuming industry verticals and printer friendly clusters in India amongst others.

Import and Export overview section talks about the overall EXIM trade that has been conducted since 2006-08. It graphically lists the history of printer EXIM in India and chalks out some key aspects from the

Transcript

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Printer Market – IndiaMarch 2012

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Executive Summary Indian printer market is currently witnessing a steady growth rate, wherein the demand for printers such as inkjet, dot matrix and laser printers are experiencing a significant demand specially amongst SMBs Market Printer shipment in India is expected to reach around xx mn units in 2015 as compared to yy mn units in 2011 Prime reasons driving the market includes the presence of active industry verticals and the growth in content creation in India The SMB sector is the single largest demand generator for printers in India Go-to-Market strategy is the result of an in-depth analysis of the market wherein the key strategies best suited forGo-to-Market the Indian market has been identified as: aa Strategy bb Trends identified in the market so far comprises of the following: Growing interest in …. Trends yy zz aa Printer VendorsCompetition Hewlett-Packard India Canon India Epson India Samsung India PRINTER MARKET - INDIA.PPT 2

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Introduction – Printers in India SAMPLE Printer Market Scope Inkjet Printer Dot Matrix Printer Laser Printer •Inkjets printers are •Also known as the impact generally the most wide •Primarily works by matrix printer, which spread type of printer comprises of a print head implementing xerographic available that moves an ink soaked printing process which in •Basically, it follows a ribbon over the paper to method of spraying ink turn produces high quality create a print droplets onto the printing •Mainly finds usage in printing paper •In a general laser printer, mass printing areas such •Available as low budget as ticketing, ATMs, cash there are a set of typical consumer printers as well registers and point of seven set of procedures as high end industrial sales terminals printersNote: The list is indicative PRINTER MARKET - INDIA.PPT 4

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The printer market in India will primarily gain the maximum growth through the SMB market space Printer Market Overview – India (1/x) • The massive PC base coupled with the declining hardware prices is primarily providing a splendid growth opportunity for the overall printer market in India Rapid increase in content creation and ongoing demand for enterprise mobility further fuel growth in the market by a large extent Presence of active industry verticals such as the manufacturing, media and entertainment, retail and the government sector also happen to be crucial drivers for the market SMBs (Small and Medium Businesses) plays a pivotal role in the revenue generation for the printer market in India • As of now, the market is flooded with a majority of foreign vendors, who have managed to establish a commendable competitive position in the market • The Government of India has also played its part for the market wherein it has diminished excise duty to 5% from the initial 10% and has also eliminated the regime of additional custom duty • The overall printer shipment in India stood at around xx mn units in 2011 and is anticipated to leap forward to reach about yy mn units by 2015 Indian Printer Market – Unit Shipments SMB Printer Market – Unit ShipmentsUnits mn Units mn a xx a yy b b c 0 0 2010 2011 2012e 2013e 2014e 2015e 2010 2011 2012e 2013e 2014e 2015eSource: X PRINTER MARKET - INDIA.PPT 5

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Thank you for the attentionThe Printer Market report is a part of Research on India’s Information Technology Series. Formore detailed information or customized research requirements please contact:Kalyan BangaPhone: +91 33 4064 6215E-Mail: kalyan.banga@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. PRINTER MARKET - INDIA.PPT 25