Are You Providing What They Want?

by Joe B on November 13, 2009

It is interesting to read studies and find information that kind of jumps out at you. In the 2009 Business Social Media Benchmarking Study by business.com, we find just that. According to the study, the most popular social media resource for businesses are webinars and podcasts. That rings true with us. We often attend webinars and podcasts to keep up with the latest that is going on in our industry.

Popular Social Media Resources

However, when we look further, we see what most businesses offer, and it doesn’t necessarily match up with how most businesses use social media. For instance, we see, while businesses love to attend webinars and listen to podcasts, most don’t offer webinars and postcasts themselves.