Slowly. Slowlyyy…

Being an Account Specialist may not appeal to you as much as other marketing jobs… but look at it from my perspective: you know everything that’s going on in the agency, you’re connected with all the clients and you definitely get to learn new things every day… I mean every day! Got your attention? Let’s dive into my shoes for one day as an account specialist at Loopaa:

Coffee is pouring slowly. Slowly.SLOWLY.It seems like a quiet day, and that is usually a sign that it’s not going to be. No more patience for the coffee. Let’s open the e-mail, plenty of “virtual caffeine” there!

…and so it begins. My day. My to-do list… I always have a certain satisfaction in making to-do lists. I’m thinking “at the end of the day, all these will be done. By me!”.

Between sending e-mails, answering phone calls, attending client meetings and ordering promotional materials or printings the day takes off in full speed.The to-do list changes every hour as some tasks are delayed, others become urgent and some…appear out of nowhere (It’s a normal day’s job, no worries there!). Also you get to learn surfing. “Surfing” from one subject to another, from the FMCG market strategies to IT strategies. From dancing bananas and apples to “how to sell our software”, you get to be a part of it all (didn’t think it was surfing on some ocean, did you?).

Source: well.blogs.nytimes.com

So, you may ask, where is the joy in marketing here? It’s in learning a little piece from everything, being a part of each project, meeting each client and share his world of products or services. In order to offer your services properly to a client, you have to learn a little bit from all your colleagues. This is how you end up knowing how to set keywords for an Adwords Campaign, how to build a newsletter, what a “vector” is and how thick is every piece of paper you work with – very useful when you build up an offer for business cards, flyers or cardboard packaging.

It’s 6 PM. The day literally flew by, no wonder it took off in full speed this morning :).Time to check the to-do list. A smirk on my face when I get to check all of my tasks. I’ve made it again today, I’ve surfed all the way to a great day. But did you think the day is over? The day is never over when you do what you love. I keep thinking on better ways to do stuff and better ideas to put into practice on my way home, in line at the supermarket, before I fall asleep…because I love my job!:)

Thanks for posting. I'll not agree that marketing automation has to be expensive. Right now there's quite a lot of tools, like GetResponse, active campaign or mailchimp, that make marketing automation quite affordable for smaller companies. It's pretty much all about testing the tools and see what fits your business and strategy.

Thanks for the answer! That sounds good, even if it is not strictly about Facebook status updates. However, the lack of metrics makes me think that the customers coming directly from Facebook organic post are rather the exception than the rule, i.e. the orders are insignifiant compared to the total orders generated by online marketing and as such, the role of the Facebook website is still PR (maybe not 100%, but 99.98% :) ). I would love to be confuted on this point.

One of our eCommerce clients has monthly customers coming directly from Facebook organic posts. Also, the Facebook ads have very good results in terms of sales.
For our B2B clients, Facebook is a channel that assists the sales... even if there are not direct sales.

"From our results, we know that Facebook status updates can get new customers, not just convince fans that the business has morals and positive values. " - I am curios about the figures behind this statement. Was this a one time status update that brought new customers or does that happen regularly, so that one can really plan (i.e. set goals) a specific number of customers/orders or value of orders generated by status updates?

It is a simple answer and introducing paragraph is covering this: "Does Social Media sell or does it only get people to know your business better? This is a good question. From our experience, Social Media can do both if the job is done well."
PR is producing knowledge value transfer but is not direct selling.
Marketing is producing knowledge and could transform information in money. Marketing is covering PR.
Social Media Management is more than, not only an activity field. Social Media is in the same time a battlefield, a knowledge transfer field, a marketing tool, or a sales remote open agent. But social media could be also education classroom, professional forum, services laboratory, and many, many others.. From this perspective any type of Agency or Job position is using SM for his own purposes.
Inside of any organization there are different jobs who cover SM activities: PR, Marketing, Business Development Board, HR, CRM...
It is a current trend in corporate structure companies to create a special SMM job position affiliated do Mktg and Sales Department.

About Us

What is Loopaa, you ask? I guess we could say it’s a playhouse for a bunch of marketing and advertising addicts cycling through euphoria and withdrawal. And there’s always newer and newer ways for us to get our fix.