f A Progress Report on the Salada Tea Company's 1 1 Se1Jentieth Anniversary Coffee Bean Guessing Bee r YES IT IS RATHER ODD FOR A TEA COMPANY TO MENTION THE WORD COFFEE IN AN AD Many of the people who have written to enter Salada's Coffee Bean Guessing Bee have allowed as how it was a bit eccentric for us to go around saying coffee in broad daylight As a matter of fact it is, but who are we kidding by hushing it up? Let's lay our leaves on the table. There are other things to drink besides tea, and if you don't know it, we'd rather you found it out from us eWe go on the theory that if you bring a subject like coffee right out into the open, people will be less curious about it and eventually lose interest in it. That's why you will never catch us vaguely referring to the other side as "Brand X" or possibly: "the expen- sive bTew." It's called coffee . That's its name. @ Having dispensed with that let us get down to more important matters. This being Salada's Seventieth Year in the tea game, we are currently sponsoring a con test to guess how many coffee beans are contained in the glass tea canister pictured a t left and the entries are pouring in. If you haven't (CONTINUED IN LOWER LEFT HAND BOX) \ ,# , t. JIi W . þ '. -... h """"""" .....,..-.. <Øv "." ..;....-...- -:"'^"^"':::';" ::: xe:t: '... ." ::-: \.. ...... !::.:",. . f . .,<f ."., ",.. s: \, L .. .:.=, f ., " t . ; .. . :"'. . .. :; % " " .. =;. ..'" ,:' ""<. .... . \. /" ., ->:t . <"" " ;L; : '" r .c ." *,:"",'::'" < -; < :, .,.s, '% ":;"s' 1'.... >. ".. 41> f :; : :.- '0 " .. " '-"'" ,.. :' i ',:$' . ..'>- 4' ,? ' l . t ;a .', . ..::I: ...._-f. ..\ . t .. . ,, "'ì\) " ' j \. , .: ,\ t J 9 .; :",,^' " Ii. " ..; , i ',' . .' "::"1 .::-." .:-.--. :".. , :.... ::"< , ::..@: -.-.-. .. t.... '..:; ':: <, X .': '\: } . ,,' ...,:: :'.:',:. :Ô', ,.. < , ;'. . ": :; " : . :I: <-::..;.. .....>" :", : ,- . ,'" ,.".. ò, \:1. .:.:. ::....... '=t")' .,. .\. w. .':'.' ;'.. """ --. : ;"....::::i:xo,.,.::'.= '.;". .. ;.J..w...'>, /: '. Ä bo,:o,.,.. . . :. ß.- (CONTINUFD FRO\1 UPPER IGHT HAND BOX) done so yet, you may still participate in the bee by clipping the coupon. ø Remember the closest guess wins the beautiful ster- ling tea service, a year's supply of Salada Tea the tea canister and the coffee beans. If you've watched television lately you know what fun they're having with coffee beans. Running their fingers through them and all that. Five years ago it was hula hoops. . . this year it's coffee beans. @ After playing with the beans, fill your canister with Salada and prepare yourself for the most terrIfic cup of tea you'll ever taste After 70 years we've sort of got it down to a fine point.. 6 At any rate don't lose any sleep on our account worrying about the use of the word coffee in our ads. An it can do is get Salad.a Tea in a lot of hot water We certainly hope so. In case of tie. earliest postmark Wins. Guessing Bee ends December 1 1962 ,------------------------------- I '\ , f I The Salada Tea Co., Woburn, Mass.. f I I : Sirs: I'm sorry I haven't gotten around to : : entering your coffee bean guessing bee yet, : : but I've been out of town. I'd say there are : : beans in the tea canister. If I WIn, : : send along my sterling silver tea service, my : : year's supply of Salada Tea, my tea canister : : and my coffee beans. I prefer bags ( ), bulk ( ). I I understand the beans have been counted and I I I I are being held by BRINKS INC., and that the I 11 I WInner will be announced in a forthcoming ad. : You sound like a game tea company : I I t r I I J I J My name is : My address is r \ ,- -- - - --- - - - - - --