Euphemism in advertising officially died this decade. Nothing is just "squeezably soft" any more; it's all "your bottom" this, and "tush" that, and "our product is superior when it comes to removing poop from your butt."

$100 million. That's how much Cottonelle is currently spending on an ad campaign to sell its…
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Andrew Adam Newman reports: Corporations are helping you, the consumer, learn that your butt could probably use a little wet wipe down there, if you know what the corporation is saying.

"It's a pretty straightforward way of speaking to consumers and letting them know how best to use the products together to get cleaner," said Jack Rubin, a Charmin brand manager. "To my knowledge it is the most clearly that we have laid it out so far."