Entropy was set up by Alex Tait. Prior to launching Entropy Alex led the UK & Ireland Media & Marketing Services team at Unilever where he was responsible for communications planning across their portfolio. He’s worked across diverse sectors in digital and ecommerce leadership roles having worked at brands including Kellogg’s, American Express and the Post Office.

We work with some of the best minds in media, content, digital and data for the industry and for our clients.

We are hiring. Read about Why We’re Here and if that inspires you get in touch.

Before you contact us hear from some of our clients. We can provide more references on request.

"The Entropy team are a pleasure to work with, their experience and insight is always valuable and they have a great passion for the work they do." Fiona Spooner, Global Marketing Director, Financial Times

"GDPR is a tough subject to understand but Entropy’s full day workshop was informative and made clear what was expected of us in order to be compliant. The scenarios really helped us to apply GDPR to our own situation and business. I would recommend Entropy to any company that’s looking to gain not only a broader understanding of GDPR, but its implications for their business.” Holly Hall, Managing Director, BIMA (British Interactive Media Association)

“Alex Tait has been very involved with ISBA on a variety of issues at the forefront of our agenda over the years, most recently as an advisor and previously as chair our Digital Action Group and valued member of our Executive Committee.” Phil Smith, Director General, ISBA – The Voice of British Advertisers

“Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.” Emmanuelle Grimbert, Marketing Director, Danone

We are passionate about the change we want to affect – for our clients and the industry. Read some of our thoughts in the trade press.

Brilliant brainfood from future facing brands We’ve got some brilliant brainfood from fantastic speakers to provide eCommerce inspiration for your business. We are releasing a session every few days from Thursday April 9th over April and May. See below for the full schedule and watch the trailer. • Thursday, 9th April – Fiona Spooner, Global Marketing […]

A coalition of industry figures representing media, creative, and innovation have joined forces to create a charter and certification to help improve diversity and inclusion at conferences and events. DICE, which stands for Diversity and Inclusion at Conferences and Events, launches today with a 10-point charter that events organisers can follow to be more inclusive, […]

The Coalition for Reform in Political Advertising, the not for profit organisation co-founded by Alex Tait to advocate modernising the rules for political advertising, featured on BBC Breakfast, 5 Live with Emma Barnett and Politics Live amongst other programmes in the last week of the UK general election campaign. Watch some of the coverage here […]

Entropy and eCommerce-speakers.com have launched a series celebrating brilliance in eCommerce, My eCommerce Hero, with New Digital Age in part to encourage more female speakers at industry events. If you’d like to recommend someone for the series get in touch with us. You can read the latest nominees here: Sue McVie, Director, Direct to Consumer / […]

This article originally appeared in The Grocer. Many brands are getting excited about direct-to-consumer marketing – but many are also getting it wrong. Here’s why: as with almost any trend in business, there is something to it, but there is also lots of hype. With many trends in business it often goes something like this. First, the […]

We’ve launched a new resource for female marketing speakers, marketing-speakers.com. Subsequent to setting up ecommerce-speakers.com it later emerged that one of the biggest marketing conferences in Europe DMEXCO had a staggering 19 manels (as well as I’ve been told a 79: 19 male : female gender split for panels and presenters). I wrote this article about it. […]

Yes, I’m a man … but hopefully that doesn’t exclude me from talking about the topic. Last week I went through the agenda of DMEXCO, one of the industry’s biggest and most high-profile events. It is up on their website for all to see. What I found surprised me quite a bit after my own experiences […]

We’ve set up a basic site for female eCommerce speakers ecommerce-speakers.com . If you know someone who is an eComm superstar who you would recommend for speaking opportunities – or if you yourself would like to be included – feel free to forward on their details to me and we’ll add them to the site. […]

I chaired a wide-ranging discussion at DTC London on the 18th July on the topic of what direct-to-consumer brands can learn from bigger corporate brands. On the panel we had: Mark Little – ex-DTC Director at Unilever Jean Phillippe Nier – Head of eCommerce, Kraft Heinz Janis Thomas – B2C Marketing Director, Deltatre. ex-Marketing Director, […]

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