Little Innoscents was founded in 2007, after the Director Antonette Golikidis fell pregnant with her first child Alex. Antonette searched endlessly for baby products that were chemical free and found herself disappointed to find such a limited number of products, which were often difficult to find, too expensive, or offered misleading greenwashing marketing strategies to persuade you to buy something that wasn’t all what it said it to be.

“I was so tired of ‘pretend’ organic companies misleading consumers with clever marketing strategies which enabled them to promote ‘natural’ and ‘organic’ claims without really having formulations that abide by this claim.”

Then Little Innoscents was born, naturally. Antonette began making the products in her kitchen at home and spent 10 months perfecting the ingredients. She formulated a nappy rash cream, massage lotion, massage oil, body powder, body and hair wash, vapour rub balm and organic soap. The range can also help relieve a wide range of childhood health and skin conditions such as eczema, dermatitis and psoriasis.