This is actually the new Every Door Direct Mail indicia

In case you did not know, the EDDM indicia is a part of EDDM Retail store emailing guidelines. It contains the following information: PRSRT STD, ECRWSS, U.S. POSTAGE, PAID, EDDM RETAIL. This is actually the new Every Door Direct Mail indicia as the old indicia was saying “U.S. POSTAGE PAID” in one range, while now the word “PAID” seems to be on a individual range and seems to be by itself. Full article for EDDM Indicia.