98.1 The Max Cans to Benefit Hospitality Workers

Memphis Made Brewing Co. is teaming up with 98.1 The Max and Ajax Distributing Company of Memphis to help hospitality workers in uncertain times.

We're canning some of our Fireside beer in special 98.1 The Max cans with a portion of sales going to the Memphis Food Industry Emergency Worker Assistance Fund.

Edible Memphis has set up this fund, located at www.gofundme.com/f/memphisfoodworkers.

As part of the promotion, 98.1 The Max is highlighting the beer as part of its “Let’s Toast a Maximum Rocker” feature at noon and 5 p.m.

Edible Memphis has made almost 100 grants of $500 to laid-off or downsized workers to help bridge the need until more federal stimulus dollars are available, according to Bill Ganus, publisher of
Edible Memphis. But there is still a need.

"Support fatigue is definitely setting in,” he said. “I completely get it. If you get a second wind, though, there are hundreds of requests from service industry workers that we haven't yet been
able to support.”

Harvest Creative designed the cans for Memphis Made.

The cans will be available at hundreds of retailers in Shelby County, such as Kroger, Trader Joe’s, Buster’s Liquors & Wines, Joe's Wines and Liquor, Cash Saver, Superlo Foods, Cordelia’s
Market, Fresh Market, Corks Wine & Spirits, and more.