The study is called Rethinking the Extraverted Sales Ideal: The Ambivert Advantage and claims that people who are “ambiverted” have better chance of making sales due to the fact that they can be exuberant and outgoing enough to engage and talk to the customer while maintaining the balance of listening and actually understanding the customers needs as well.

That balance can be a huge strength to a well-developed character. You can easily take a personality test online like the MBTI (Myers-Brigg Type Indicator) and take a look at what percentage extrovert or introvert you are to see where you land or try one of these quick Introverted/Extrovert quizzes I found: Dan Pinkman Quiz or Lonerwolf Quiz to find out.

No one is entirely ever introverted or extroverted but it’s worth taking a look at to understand how you think and how that differs or is the same with others.

A great article about it on Lonerwolf.com called Ambiversion, The Lost Personality Type quotes,

“The notion of Ambiversion changed my life. Previously, when filling in a personality type questionnaire, I”d hesitate when answering questions like: “would you prefer to go to a party or read a book?” My first thought was “Depends on the party or book and also how tired I am from the previous night.” But that contextual option wasn’t available.”

“Ambiverts love interacting with people, but in a very purposeful way. Ambiverts can have extremely animated and interactive conversations, or mellow and meditative ones. Ambiverts will defend both their personal time as well as their social time.”

This helps to put into perspective a major problem people have had with personality stereotypes. People aren’t necessarily introverts they may be feeling introverted at one time and extroverted another but they aren’t confined to one particular type.