We'd like to think that this Chinese sunglass maker who's using Helen Keller to hawk its shades is a simple case of lost in translation. But we're finding it hard to believe that even the crudest of translators wouldn't pick up on the fact that she was completely blind. Even if the designer behind these sunglasses is also named Helen Keller, it's probably not the best idea to go with that for your company name.

Adding insult to injury, the company apparently even uses the tagline "You see the world, the world sees you." The only way it could make things worse was if they were to introduce a line of Helen Keller branded headphones too. But why stop at just her? We're sure a Stephen Hawking branded treadmill would sell just as well... Terrible. [Helen Keller Sunglasses via InventorSpot]