If you look at the world’s leading brands such as Apple or Microsoft, over time, they have in some way altered their company branding. Whether it is every two years or ten years, you can visibly see the progression from where they were and where they...

Lookbooks work as an effective eCommerce arsenal to increase the broadcasting of your brand or product range. The presentation of your products can be the difference between your brand's success or failure. Creating a fashion lookbook involves more than what meets the eye, apart from...

Ghost Mannequin Photography is exactly how the name suggests, a method of fashion photography where the mannequin is edited out to form a 3D image of a product. To create the 3D image, photographers need to cover all angles of the garment or product before...

Enhance your product layout by creating a styled flat lay by utilising backgrounds and props to truly express your brand and product's personality. Product positioning and styling in flat lay photography can be the difference between the degree of your product’s penetration into its target...