Fujifilm adds a new ILC to their X-series; the X-M1

Fujfilm USA has just announced the latest addition to their popular X-series of ILC models, with the introduction of the X-M1. Sharing similar specs to the X-E1 we saw announced earlier this year, the X-M1 sports a 16-megapixel APS-C X-TRANS CMOS image sensor, phase detection AF, their new EXR II processing unit, a 3-inch tilting LCD screen, their X-mount interchangeable lens system, full 1080p HD video at 30fps with stereo sound, a plethora of exposure options and various creative filters, and built-in Wi-Fi connectivity. All this is packed into a slightly smaller footprint than the X-E1, and it's available in three appealing color options; dual tone silver, black, or a brown "leatherette". Body only pricing starts at just $699.

Alongside the X-M1, Fuji also unveiled two new X-mount lenses. One of which is the new XC 16-50mm kit lens, which boasts a 24-76mm equivalent focal view, OIS, and Super EDC coating. You can bundle this lens with the X-M1 for $799 as a kit. The XC 16-50mm is the first in a new line of X-mount lenses, offering a lighter, more compact profile. The second lens is the XF 27mm f/2.8 prime lens, which boasts all metal construction, a fast f/2.8 maximum aperture, a high torque PC AF motor, and Super EDC coating - all for $449.95.

New
X-M1 also includes a 3" tilting, high definition LCD screen,
wireless image transfer for easy photo sharing and advanced filters
for creative picture taking

Valhalla,
N.Y., June 24, 2013 -
FUJIFILM North America Corporation today announced the all new,
premium FUJIFILM
X-M1 compact system camera (CSC), the
third interchangeable lens system camera introduced within the
award-winning FUJIFILM X-Series. The X-M1 is a lightweight camera
that includes the same 16.3 Megapixel APS-C X-Trans CMOS sensor used
in the critically acclaimed FUJIFILM X-Pro1and X-E1 that delivers
outstanding image quality, all in a premium, beautifully crafted
body.

The
X-M1 will ship with a newly-designed FUJINON
XC16-50mm (24-76mm)*1
F3.5-5.6 OIS zoom lens that
allows enthusiast photographers to capture crystal clear wide angle
to mid-telephoto range images. The XC16-50mm is a versatile lens that
is ideal for a wide range of photographic subjects, including
stunning low-light scenes, true to life portraits and rich colorful
landscapes. The lens consists of 12 all glass elements in 10 groups
including 3 aspherical elements and 1 ED element. The lens features
seven round-edged aperture blades, which offer 17 stops in 1/3 EV
increments for precise aperture control.

"The
X-M1 is a perfect combination of power and performance, all within a
lightweight and well-built chassis. Photographers and enthusiasts
alike can confidently take the X-M1 everywhere they go, and it will
deliver images that exceed their expectations," said Go Miyazaki,
president and chief operating officer, FUJIFILM North America
Corporation.

"The
remarkable new X-M1 with its large APS-C X-Trans sensor, 3" tilting
LCD screen, new XC16-50mm lens and easy wireless image transfer,
gives enthusiasts the ability to capture amazing quality images and
also share them effortlessly."

The
FUJIFILM X-M1 uses the same large APS-C X-Trans CMOS sensor that is
found in the X-Pro1 and the X-E1 with a unique color filter array
that minimizes moiré and false color without the need for an optical
low pass filter. This makes it possible for the camera to maximize
extremely high resolution, and to capture each image with accuracy
and clarity when using high performance FUJINON lenses.

With
the X-M1, users can set the sensor sensitivity from ISO200 to as high
as ISO6400 in 1/3 step increments, and even take advantage of the
extended range of ISO100 and ISO25600 to obtain amazingly clear and
low-noise images even in low-light conditions when shooting at night
or indoors.

Together
with the EXR Processor II, the X-M1 gives customers incredible speed
and response times with a start-up time of 0.5 seconds*2,
a shutter time lag of 0.05 seconds and a maximum burst speed of 5.6
frames per second (max. 30 frames*3).

Compact
performance and advanced features

The
X-M1 compact ILC combines advanced features in a go-anywhere design.
The X-M1 weighs just 11.6oz*4
and measures 4.6" W by 2.6" H by 1.5" D, about half the size of
a traditional DSLR body. With a slim profile of 1.3" at its
trimmest point, the X-M1 is easily carried anywhere, and can be
trusted to deliver high-quality images.

Along
with its large APS-C X-Trans CMOS sensor, the X-M1 also features a 3"
tilting high resolution LCD screen with 920,000 dots for easy image
viewing and framing at various angles.

The
3" LCD monitor tilts at variable vertical angles, facilitating both
low-angle and high-angle shots whether on or off a tripod.

The
X-M1 gives users additional flexibility with its built-in high
precision flash,
with the guide number 7*5,
and Super Intelligent Flash technology that automatically controls
flash strength according to scene types to reduce highlight clipping.

Easy
Image Transfer with WiFi®
button

The
X-M1 features a WiFi
button that lets users transfer photos and movies*6
from the camera to smartphones, tablets and computers allowing
enthusiasts to upload high quality images to social media sites for
easy sharing.

To
connect the X-M1 to a smartphone or tablet, users can download the
free dedicated "FUJIFILM Camera Application" to their iPhone™ /
iPad™ or Android™ smartphone or tablet device to transfer up to
30 pictures at a time from the X-M1. The app also lets users download
movies, expanding the range of options available for enjoying
pictures taken with the camera.

Intuitive
design and easy operation

The
intuitive design of the X-M1 gives users the ability for one-handed
camera operation, which is perfect for the fleeting moments when you
need to pick up the camera quickly and start shooting.

The
X-M1 has its key operation buttons and dials positioned on the right
side of the camera's rear panel for easy use and quick picture
taking. The Mode Dial for selecting the optimum setting for each
scene gives access to the Advanced
SR Auto
function, which automatically recognizes each scene and selects the
best settings for sharp and clear images.

The
Advanced
Filter
function gives users a range of creative filters to apply and achieve
unique and artistic looks. The use of two perfectly positioned
Command Dials allows users to effortlessly adjust the aperture,
shutter speed and exposure compensation, while frequently-used
functions are given individual buttons, thereby enabling intuitive
and quick operation.

About
Fujifilm FUJIFILM
North America Corporation, a marketing subsidiary of FUJIFILM
Holdings America Corporation consists of four operating
divisions and one subsidiary company. The Imaging Division provides
consumer and commercial photographic products and services,
including: photographic paper; digital printing equipment, along with
service and support; personalized photo products; film; and
one-time-use cameras; and also markets motion picture archival film
and on-set color management solutions to the motion picture,
broadcast and production industries. The Electronic Imaging Division
markets consumer digital cameras, and the Graphic Systems Division
supplies products and services to the graphic printing industry. The
Optical Devices Division provides optical lenses for the broadcast,
cinematography, closed circuit television, videography and industrial
markets, and also markets binoculars. FUJIFILM Canada Inc. sells and
markets a range of Fujifilm products and services in Canada. For more
information, please visit www.fujifilmusa.com/northamerica,
go to www.twitter.com/fujifilmus to
follow Fujifilm on Twitter, or go to
www.facebook.com/FujifilmNorthAmerica
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FUJIFILM
Holdings Corporation, Tokyo, Japan, brings continuous innovation and
leading-edge products to a broad spectrum of industries, including
electronic imaging, digital printing equipment, medical systems, life
sciences, graphic arts, flat panel display materials, and office
products, based on a vast portfolio of digital, optical, fine
chemical and thin film coating technologies. The company was among
the top 10 companies around the world granted U.S. patents in 2012,
and in the year ended March 31, 2013, had global revenues of $26.7
billion*. Fujifilm is committed to environmental stewardship and good
corporate citizenship. For more information, please visit
www.fujifilmholdings.com.

*
At an exchange rate of 83 yen to the dollar.

All
product and company names herein may be trademarks of their
registered owners.