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Because DAA is data driven and member focused, the recent survey from DAA Education team provided some keen insights into your education and training needs and is helping us to formulate the offerings for 2019. The survey was sent to all current DAA members and non-members and had a total of...

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Back from TED Women last week. I have talked to each of you about equality issues in some shape or form and thought you may find this interesting. There were talks from those who are being the light in terrible darkness. (bits of them listed below) There were other bits, difficult to summarize...

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As a DAA member, you have access to all of our recently recorded webinars. In our Education Portal, you can find all of DAA's recorded webinars from the past few years. There are almost 40 to choose from! DAA webinars are provided to you at no additional cost as a benefit of your DAA...

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Members told us that they wanted to be able to beef up their digital analytics skills in specific areas – without a big time commitment or big financial investment. We listened, and along with significant member input and contributions, the new short course certificate program was developed. ...

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DAA members repeatedly tell us that one of the most actionable member benefits is the Digital Analytics Cookbook . This member-sourced and member-driven initiative captures effective, replicable digital analyses that can be shared, developed and implemented by our members. These digital...

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DAA members have access to numerous discounts on industry events and partnerships. Last year, we initiated a partnership with the Journal of Applied Marketing Analytics. This journal is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and...