The drive-in movie theater has been an American institution since the 1930’s. Slowly, though, they are dying off.

After they end of this year, though, the preverbial asteroid could hit this dying breed. Because after the end if this year drive-ins won’t be able to even show movies unless they convert their equipment over to digital.

That means an expensive change-over for the few remaining hold-outs. More than $75,000 for most drive-ins.

In an industry that isn’t exactly rolling in the dough, that’s enough to put most drive-ins out of business, so Honda is stepping up and sponsoring the National Project Drive-In to save drive-ins around the country.

I addition to raising awareness, Honda will also giving the new equipment to five drive-ins as voted on by you!