Tag Archives: starting online business

3 Facebook Marketing Tips That Will Get You New Customers

Almost everyone has a Facebook page, and many use the site to make purchasing decisions and research companies, before buying a product or service. Here are 3 Facebook marketing tips that will get you new customers.

Posting pictures to show friends and family how much your kid has grown in the past four hours? That might have been the sole reason you use Facebook up to now. But did you know you can use it for marketing, as well?

Starting a page to promote your small business or start-up will work wonders. It will get you more interest in your product or service. Here are a few excellent Facebook marketing tips to grow your clientele.

Facebook Marketing Tips

There are many ways to use your Facebook page for business, so tailor that to your situation. You may have to try a few methods, to find some which work for your brand.

1. Use Photos

People love to look at other people’s photos. Parties, food, new car, holiday pictures. We would rather look at images than read about it. The truth is, pictures say more than even a small paragraph and in a much shorter time.

Showing pictures of your product or your service is far more enticing. Post pictures of new products, show people using or wearing your items and do it often. A pretty, colorful picture stays in people’s memory longer.

If you have a restaurant, post pictures of your lunch specials. Use pictures for before and after shots, people love to see results. using images you took yourself, rather than stock pictures work far better.

2. Make a Video

Videos are the way. You have a captive audience already, with everyone staring at their devices throughout the day. As mentioned, people prefer visuals over text, and it is so much more memorable.

Show Me

How-to videos, actually showing your product in use or even testimonials. People love to watch and share videos. A well-done video has the potential to go worldwide in a matter of moments.

Animation

Animation opens up the possibilities to sell your company with unlimited creativity. Even the most mundane can become fabulous in the right hands. Give your product life and a voice, and make it stick in people’s memory.

Videos get shared a lot, so be creative, use humour and you will see results by how often they get viewed and shared. People will watch a fun or clever video repeatedly.

3. Follow Me, Follow You

Use your business page to gather followers by following them. Do not just rack up the numbers, engage with them. Find similar pages to follow and also pages that you can benefit from.

Leave comments on other page’s post, be positive and encouraging. This will draw interest from users on that page – and bring them to yours.

Provide links to your other social media platforms, your website or blog and make sure you provide links to your email, maps for your location and your hours. A simple click can have people on your website looking at your business.

So Many Likes

It’s easy to measure how well your Facebook posts are doing. People share, like and comment on ones that interest them. You can keep track of the ones that work and focus in that direction.

Facebook marketing tips are plentiful, but ultimately, it is what method works best for your product. If you have any questions or for more information about online business, please contact us.

What Do You Think?

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5 Basic Essentials of Website Optimization

You keep hearing about website optimization, but what does it mean? Good news – it can be easier than you think! Here are five basic strategies to get started.

You keep hearing about website optimization, but what exactly does it mean, and why should you care? SEO, or Search Engine Optimization, means ensuring your website and its content are easily found within search engine results.

It is important for your business that your web presence be visible to potential customers. Most web traffic is driven by organic search. This is why it has become so vital to understand the basics of how SEO works. Then you can optimize your site for maximum search results.

5 Basic Essentials of Website Optimization

Keep reading for five basic strategies to help you get started.

1. Relevancy

Search engines use a variety of data. It includes a person’s search history and current location, to provide the most relevant results for any given search.

Users might type in questions like “how tall is the Eiffel tower?”, “what’s the best place to eat pizza in Miami?”, or “who won the World Series in 1941?”. Search engines like Google or Yahoo use internal algorithms which process any number of factors, all based on relevancy to that user.

2. Quality of Content

When it comes to SEO, good content is king. This might sound obvious, but you might be surprised to know how much content is simply filler. While quality might seem subjective, it is important to keep your content credible and engaging. Search optimization is not just about keywords either.

3. User Experience

Keep in mind that user experience is every bit as essential as the quality of your content. Make sure your website is easy to navigate. Providing the best possible user experience will include relevant internal links with the kind of content to keep visitors returning. Keep your website current, with frequent posts and multimedia content, that users are hungry for.

4. Site Speed

When a page loads slowly, it kills the user experience. Page load time also has a direct impact on search rank. Users typically expect a page to load in 3 seconds or less. If your website takes longer than that, it is a factor which needs some attention.

5. Multi-Device Compatibility

Search is no longer restricted to desktop computers. Today’s users typically conduct their business across a multitude of devices. Smartphones and tablets offer mobility, are generally small enough to fit in a pocket, and can easily go wherever business may take you.

This should be a huge consideration for any business developing their web presence. Major search engines, like Google, prefer responsive design for all website optimization.

The Importance of SEO

One key to a successful website is the quality of its SEO. Your business cannot afford to underestimate the importance of design, user experience, or load speed, but the above list is only the beginning.

Stay focused on SEO, and do not try to skip the basics. Search optimization is quickly becoming the lifeblood of business, and if your online presence and optimization is a mess, your business could soon become a mess as well.

How to Monetize Your Blog

Have a great blog, but want a little income for all your hard work writing out your expert thoughts? Here is how to monetize your awesome blog.
You’ve started a blog, the viewers are pouring in, and now you want to sit back, relax, and enjoy the sunshine.

It just takes a good plan and the right ideas, to determine how to monetize your blog in a way that is suitable for your particular audience.

So if you are looking to figure out how your blog might help turn you into a financial superstar, keep on reading. We will talk through some of the best ways to make an income from your blog content.

Use A Wide Variety of Advertisement

Most websites use advertising to generate an income, but not always in ways that are completely obvious.

Text link advertisements and targeted pop-ups are great ways to deliver ads, which can be both subtle and direct. You could even think about sponsored posts or reviews on products that are relevant to your audience.

Used sparingly and wisely, some alternative advertisement can generate income, as well as audience interest, in ways that more traditional ads can’t.

It’s important to know how to monetize your blog without forgetting the fundamentals = like banner ads. Hosting ads from Google Adsenseon your blog is also a great way to begin building an income from your growing audience.

Sell Content like E-Books or Courses

If you are looking at how to monetize your blog so that it becomes more of a business than a hobby, you should perhaps consider whether you can actually sell directly to your audience.

Think of yourself as a content provider, because that is exactly what you are. That means you’re not restricted to blog posts.

And if you’ve got the knowledge to share, why not monetize it? E-books are a great way to make yourself an authority within your niche. Additionally, if you have got specialised knowledge, you could think about monetizing that with paid courses.

Lots of bloggers turn their strengths into different forms of content, which can then be sold for profit. Just make sure you know the best marketing trends to become an effective seller in your niche.

Use Affiliate Marketing With Relevant Business Partnerships

You have got a blog, so you have probably paid for a domain name and web hosting. You might have had to pay for images to put on your website. If you are canny, you have already thought about services, like SEO, to help build your audience.

What if you could make money offering those services without having to start your own web hosting business or SEO agency?

Lots of companies offer affiliate marketing programmes, where you can link to their services and earn a commission for each sale.

And with affiliate programmes in almost every niche imaginable, there is bound to be a programme which can help show you how to monetize your content this way.

How to Monetize Your Blog Effectively with a Proper Strategy

The road to a six or seven figure income is long and does not rely on any one particular method of monetizing your blog.

The truth is that truly successful bloggers are making use of all of these ideas, and more, to generate income through their audiences. Not every strategy will be relevant to you, so make sure you use trial and error to see what works best.

So if you are considering turning your blog into a business, take a look at our Online Business Blueprint and see how you might better develop it for the future.