Melissa Haywood

Melissa Haywood’s career started almost 20 years ago, straight out of university, into Direct Marketing whilst also being in the print industry of a different kind. She built her career first managing databases and direct mail, followed by an expansion into a Marketing Director’s role that also managed, email, website, display marketing, search marketing and social media. Today, Melissa Haywood is now Head of Vistaprint in Australia and applying all her skills to the exciting world of customised products, helping everyday Australians grow their own businesses successfully.

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That old saying of “a picture is worth a thousand words” has never been truer than it is in the Instagram age. In today’s image-obsessed world, every business owner needs to think about how they can use strong design elements to visually elevate their business. Melissa Haywood, Head of Vistaprint Australia, says, “For entrepreneurs and small business owners looking to create a strong…

Years ago, a simple Yellow Page’s advert would have been all that was needed to for a company’s marketing strategy. Now, the client and customer experience starts online – reinforcing the importance of a positive and influential digital footprint. Melissa Haywood, Head of Vistaprint Australia, says an early adoption of some basic strategies can help build a solid foundation…

Years of planning and careful consideration goes into starting any small business. Every aspect leading up to a launch date is not to be overlooked including designing the perfect marketing materials that effectively reflect your brand. Melissa Haywood, Head of Vistaprint Australia, explains how critical marketing elements are to your business to be able to thrive and continue to grow over the…