“BodenPR’s strategic thinking, expertise in reaching the female consumer and creative blogger and social influencer strategies led us to select the agency,” said María Carrasquillo, Senior Marketing Director for Jarden Consumers Solutions Latin America.

The Oster, Oster Beauty, and Bionaire brands will leverage BodenPR’s diversified services to increase media coverage and celebrity engagement, as well as blogger and influencer coverage. BodenPR will also support the company’s social responsibility efforts.