New Digital Business Study Tour

New Digital Business Study Tour

In light of Facebook’s recently announced changes to its news feed (yet again), it could be time for many publishers to shift their FB acquisition strategy on the platform. The Wall Street Journal is a case in point. With a refined subscription marketing approach on Facebook, in 2017 it succeeded in doubling subscription growth from the platform year-on-year.

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“Nail an identity and focus on that,” says Paul Smurl, the man who designed and led the successful New York Times digital subscriptions strategy. Smurl left the NYT in 2015 to become COO and president of Some Spider, the company behind the women's channel Scary Mommy. No legacy brand to rely on in this case, it's a complete reinvention.