Sony says Playstation 4 will cost $399 and will be available this holiday season!

E3 2013 - At tonight's Sony press conference, the company has released pricing and availability for its upcoming Playstation 4 gaming console. The PS4 will retail for a mere $399 which undercuts Microsoft's Xbox One by $100. This is a direct slap in the face to Redmond, who until tonight seemed to be leading the next-gen console war. The PS4 will arrive on store shelves this holiday season.

Not only will the PS4 be cheaper, but it will not feature such hindrances as Always Online DRM, Used or Pre-owned game blocking restrictions, and its gaming network will only cost customers a monthly premium of less than $5. The basic Playstation network will remain free. At this point, Microsoft really needs to rethink their game plan, as I am willing to bet Sony is going to kick their ass in sales.