Today is the anniversary of what is, perhaps, the worst branding, marketing and public relations disaster since the Hindenburg—New Coke. It was 24 years ago today that the Coca-Cola decided to “improve” on an iconic American brand and began to learn a powerful lesson that would make them regret their decision.
I wrote about this a year ago, but the lessons haven’t changed and so, on this anniversary, perhaps it is time to revisit the story of New Coke.

Brand is identity, whether you are a small printing business or Spider-Man. Marvel Studios and others who make superhero movies have rediscovered that their brand is everything--and it shows. See how the lessons they learned can help your super business.