Nike+ Fuelband Launches

Published February 22, 2012

Today Nike launches their highly anticipated Nike+ Fuelband, a very sleek and modern wristband that tracks your activity throughout the day. It tracks the time of activity, calories burned, amount of steps taken throughout the day and Nike Fuel points – a point system Nike has designed based on how active you are during the day. Once you have set up your daily goal (based on Nike Fuel points) the LEDS on the wristband will gradually move from Red to Green depending on how close you are to your goal. All the data gets uploaded to the Nike+ website through Bluetooth (Iphone App) or on your computer through USB. Although a bit pricey ($150) Nike has had no trouble running out of pre-orders multiple times earlier this month.

Nike has also announced that there will be another opportunity to purchase the fuelband later today at 5PM Est. My goal is to snag one of them along with Jimmy and Alex here at RB. This will give us an opportunity to have some friendly competition here in the office .

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Sebastian joined the RustyBrick team as a QA Analyst early in 2011. He graduated from William Paterson University with a BS in Computer Science and is looking to sharpen his skills in PHP and MySQL. He is now the head of client support for ShulCloud customers.