Methodology

TYPE: For most of us the cotton origin (Egypt, Turkey, America or Africa) is not of great concern. What really moved the needle for true towel lovers is that they are 100% cotton. BOTTOM LINE: If they are not 100% cotton, move on.

GSM (grams per square meter): As you can see in the chart below, targeting a GSM Rating in the 600 – 900 range will deliver towels that are thick, heavy weight and absorbent. The closer you get to a GSM of 900 the more luxurious and spa or hotel like the towel will feel.

GSM Reference Chart

ONLINE REVIEWS: Over the years of studying consumer buying patterns it has been our long experience that, generally speaking, only about 1 in 10 customers who make a purchase will write a review. So, if a product has at least 40 reviews we can guess there have been at least 400 purchases – a statistically significant number.

RATING: We’ve also discovered that people generally only go to the trouble to review a product if indeed they are either incredibly pleased with the product or incredibly disappointed – those with no strong feeling one way or the other tend to not bother with writing reviews. To that end, products that have 40+ customer reviews with average ratings of 4+ stars are almost always big winners and, therefore, you can believe that they will be a big hit with you as well.

As you read through our site you’ll find lots of information on a variety of different types of cotton, GSM ratings, towel sizes and and much more. Putting that all together to make the perfect purchase is easier said than done. To that end, we want to make the buying process EASY by directing you to OUR #1 RECOMMENDED TOWEL, easily purchased on Amazon.com – the #1 online seller in the world.

Here at CottonTowels.com we bring you only the best of the best cotton towel products as rated by those who have bought and tested those towels. With this process we have eliminated any bias towards particular brands or manufacturers or advertising dollar influence, and simply present to you cotton towel options that have a combination of a large number of customer reviews (40+) and and average rating of 4+ stars. Enjoy!

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