Early tracking numbers are in which suggest that "Thor: The Dark World" is headed for an opening weekend box-office of over $75 million - making it one of the best November domestic openings of all time.

That exceeds the $65.7 million opening of the fist film back in May 2011, a film that went onto a $449 million worldwide haul. The sequel is scoring a 'Definite Interest' figure of 59%, a figure only 2-3 films a year reach, and a 'First Choice' figure of 18%. It's also tracking quite well with women.

I didn't say it will, trust me NO ONE think this is gone do IM3 numbers. I was just saying the fact that it has more Twitter buzz than IM3 is a feat in itself.

I wonder how much of this is bleed over from the usual Tom and Loki generated activity. There are scores of fangirls who tweet about Tom and Loki anyway - and with the movie so close at hand, T-TDW by extension. Don't get me wrong, I'm excited about the buzz, but I'm also trying to put it in context.

(Lest you think I'm singlehandedly creating all that activity, I've only tweeted once in my life. )