This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Yes
No
Sorry, you are not old enough to view this content.

beats by dre tour
There's one sense in which Apple and Beats are certainly a perfect match -- there are no other tech companies on the planet so likely to divide tech fans. But love 'em or hate 'em, Beats has, in a remarkably short space of time, turned one pair of bass-heavy headphones into a vast music empire. Hit play to learn how that happened.

Ready for more Adventures?
iOS 8 reveals Apple's master plan
Why Apple can't get Siri right
The psychology of iOS vs Android
Galaxy S5: How Samsung built its Galactic Empire
Why the iPhone 4 is the best iPhone ever
What BlackBerry did right
HTC One M8: The rise and fall of HTC

beats by dre headphones
Beats created -- and dominates -- the market for luxury headphones . A recent Statista survey
found that 46 percent of US teens are planning on making Beats their next headphone purchase. The company isn't universally loved however, and Beats -- which was created by co-founders Dr Dre and Jimmy Iovine, initially in partnership with high-end audio firm Monster Cable -- regularly draws the ire of audiophiles.

beats by dre tour
Beats was never courting the enthusiast crowd however, instead building fashionable gadgetry for people who'd never otherwise have considered spending $300 on a pair of headphones, and leaning on co-founder Jimmy Iovine's extensive music biz contact book to get the Beats brand into the public consciousness.

In the video above, you'll learn how Beats' savvy marketing turned the brand into a powerful force, one that Apple was
only too happy to thrown down $3B to acquire .

What do you think of Beats, and what do you think Apple should do with its new acquisition? Press play now, then tell me your thoughts in the comments, on our
Facebook wall , or let me know on Twitter .

Subscribe to Adventures In Tech

Here are the ways you can keep up with every episode of Adventures In Tech:

Subscribe in iTunes

iTunes (HD) | iTunes (HQ) | iTunes (SD)

Use these RSS feeds

RSS (HD) | RSS (HQ) | RSS (SD)

Subscribe with YouTube

Like the YouTube playlist

Tags:
Adventures In Tech
Crave
Tech Culture
Headphones
Beats Music
About the author
Luke Westaway
twitter
googleplus
Luke Westaway is a senior editor at CNET and writer/ presenter of Adventures in Tech, a thrilling gadget show produced in our London office. Luke's focus is on keeping you in the loop with a mix of video, features, expert opinion and analysis.
See full bio