IBM reinvents new heights in security, availability and economics of Storing Data in the Hybrid Cloud

‒ Company delivers new IBM Cloud Object Storage service, industry’s first object storage service for hybrid clouds;
‒ New service rewrites the economics of object storage – demonstrating more than 25% lower cost over a leading vendor for the compared environments, while offering greater flexibility to store, manage and access unstructured data across hybrid clouds;
‒ Bitly teams with IBM to manage up to 500TB of critical workloads on IBM Cloud Object Storage
‒ IBM’s breakthrough tiering technology brings cloud object storage to hundreds of storage platforms

IBM today is introducing a new cloud object storage service that would evolve the security, availability and economics of storing, managing and accessing massive amounts of digital information across hybrid clouds. The company’s breakthrough new IBM Cloud Object Storage offerings derives from IBM’s acquisition of Cleversafe and its significant portfolio of patents which are engineered to deliver clients better value with industry-leading security.

Though organizations are flocking to the cloud for improved efficiencies and IT agility, clients see a gap in their ability to store increasingly larger volumes of data – on/off premises. Presently companies have to choose between storing data on internal servers and storage systems, or in the cloud. This is a dilemma that has hindered business flexibility and raised infrastructure costs. As data volumes continue to grow all across industries, the need to create flexible hybrid cloud storage solutions have intensified.

The new IBM Cloud Object Storage, storage-as-a-service offerings will facilitate clients for the first time to scale large unstructured data volumes across on-premises systems as well as on public and private clouds quickly and easily. This will drastically lead to increase in IT system flexibility and security. In a price comparison of identical object storage capacity running on a competitive cloud, the new IBM Cloud Object Storage showcases more than 25% lower costs for the capacity, environment and locations compared. Built on an innovation called SecureSlice from industry leader, Cleversafe, (acquired by IBM in 2015), IBM Cloud Object Storage is designed to make storing and managing that data on the IBM Cloud reliable and available across regions and around the clock.

“As clients continue to move massive workloads to hybrid clouds there is a need for an easier, more secure and economical way to store and manage mounting volumes of digital information,” said Robert LeBlanc, Senior Vice President, IBM Cloud. “With today’s announcement, IBM becomes the leading cloud vendor to provide clients the flexibility and availability of object data storage across on-premises and public clouds.”

Bitly, the world’s leading customer experience platform, is continually looking for new ways to help organizations use its software platform to gain actionable insights about their customers. The company has adopted the new IBM Cloud Object Storage service to more quickly and easily analyze historical data that is being produced by the more than 10 billion clicks it processes each month across the world. This historical data, up to 500TB, includes user interactions across online channels – useful information for marketers that are using Bitly to deliver and measure their efforts across all marketing channels.

“With more than 400 million new links created every month, the Bitly platform is growing at an explosive rate,” said Robert Platzer, CTO, Bitly. “We turned exclusively to IBM Cloud because of its leadership in data services. Through this partnership IBM will help us transform our business and build a variety of new cloud services – from advanced analytics and data mining to data research – into our software platform

Bitly, the world’s leading customer experience platform, is continually looking for new ways to help organizations use its software platform to gain actionable insights about their customers. The company has adopted the new IBM Cloud Object Storage service to more quickly and easily analyze historical data that is being produced by the more than 10 billion clicks it processes each month across the world. This historical data, up to 500TB, includes user interactions across online channels – useful information for marketers that are using Bitly to deliver and measure their efforts across all marketing channels.

“With more than 400 million new links created every month, the Bitly platform is growing at an explosive rate,” said Robert Platzer, CTO, Bitly. “We turned exclusively to IBM Cloud because of its leadership in data services. Through this partnership IBM will help us transform our business and build a variety of new cloud services – from advanced analytics and data mining to data research – into our software platform