Fashion – a world where volatility has no limits

Fashion has gone through a drastic transformation from the date of an ancient civilization where simple clothes were adorned with jewelry to an age where fashion is so volatile and capricious that what we wore a week ago is called 'So last season' by millennials today. This age also marks as the emergence of numerous brands and their adoption of the most popular medium – internet. Online fashion portals have been exploding with popularity among shoppers who are always on a look out for the latest fashion trends and current fashion ideas at a cost-effective price.

Velocity MR, acknowledging fashion online portals' boosting popularity in the country, conducted various studies on online fashion portals in India and has come to a better understanding of where the fashion and its trade stand in this cut-throat competitive world. From north to south, east to west, Indian fashion with a strong cultural lineage is diverse and vast to understand. Here are some of the aspects we cover in this fact sheet:

In this fact sheet, we cover;

An overview of the fashion industry in India

Evolution of fashion, along with its global landscape

The fashion industry in India

Growth levers for Indian branded fashion market

Current trends of fashion E-tail in India

Challenges for Indian branded fashion market

Key players

Comparison between traditional and Velocity approach

Please go ahead and download this fact sheet and if you wish to have tailor-made solutions to your business issues or know more, please write to us at response@velocitymr.com