Getting Your Message Out Fast

When time is of the essence, simplicity rules.

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Sometimes, you just don’t have the time to devise an elaborate marketing campaign: a dramatic current event shakes up the world economy, the Fed makes a snap decision to adjust its interest rates, or a competitor unveils a new financial product that requires a quick response.

How do you go about creating a quick-start marketing campaign? The following are a pair of key strategies that will get your message to the right people – simply and quickly.