Asians are the world’s most social consumers

Social media are more likely to be used by consumers across Asia when considering buying products than by their peers in all other regions of the world, according to Nielsen’s Social Media Report 2012. Perhaps even more surprisingly, this preference applies to every product category.

The fact that consumers in Asia rely to such an extent on social media is supported by a new global study on travel and tourism by PR agency Text 100.

It begs the question: Why is social media/online word of mouth so influential in the region?