FourthWall, Collective expand use of TV viewing data

FourthWall Media, an independent source of cable set-top box viewing data, and Collective, the ad tech leader and programmatic pioneer, have revealed their newest partnership to expand Collective’s use of TV viewing data across their digital marketing product portfolio. Under the new agreement, Collective is licensing FourthWall’s census-level set-top box data and TVMatch product.

“Combining FWM’s granular television data with the digital data, execution and analytics capabilities available in our VISTO™ platform allows us to further realise the vision of transparency, interoperability and accountability across all ad technology platforms,” said Kerry Bianchi, Chief Operating Officer at Collective. “Our advertising partners will benefit from our patented process for television to digital bridging and allow them to leverage these cross-platform services both through our VISTO enterprise ad hub as well as our Media ad network.”