News & Perspectives on Beer and its Culture

Stone Brewing (Escondido, California) has officially announced the East Coast release of Stone ///Fear.Movie.Lions Double IPA, the first Year-Round offering developed at Stone Brewing – Richmond.

Named after the what3words address (click here to learn more) for the “three-meter square smack dab in the middle of . . . [Stone’s Richmond, Virginia brewery] in which the recipe was created”, Stone ///Fear.Movie.Lions Double IPA is an East Coast-inspired unfiltered Double India Pale Ale that still retains “a noticeably West Coast-influenced bitterness, and tactfully balanced Richmond-style finish.” Weighing in at an “amped up” 8.5% ABV, Stone ///Fear.Movie.Lions Double IPA abounds with juicy aromatics of “fresh fruit and fresh hops” along with flavors of “fresh-squeezed fruit juice, strawberry, blueberry, grapes and a hint of white sage.”

“We’re supporting the what3words convention because we think it’s cool, and we see the significant social good in it,” said Stone Brewing Executive Chairman & co-founder Greg Koch. “We’re early adopters of the convention, and while companies like GPS company TomTom, and Mercedes, also believe that what3words is onto something big, we’re the first ones to use the convention to name a beer. In the not-so-distant future you’ll be able to use what3words to get beer delivered to you wherever you are, or to verbally tell your self-driving car to take you to the beer. In the meantime, we can relax and enjoy a Stone ///Fear.Movie.Lions Double IPA and dream about the world of the future.”

Stone ///Fear.Movie.Lions Double IPA will only be brewed at Stone’s Richmond facility and is currently available exclusively on the Eastern seaboard. You can expect to find this new Year-Round available in 6-packs of 16 oz. cans and on draft at craft beer retailers, bars and restaurants located in Alabama, Florida, Virginia, and select other states on the East Coast (full list available below). Prost!