News & Events

What Are You Thankful For? Lamar Advertising Wants to Know

User-generated photos shared on social media with #ThankfulThisHoliday to appear on digital billboards across the United States and Puerto Rico

Baton Rouge, LA – December 4, 2014 – This holiday season, Lamar Advertising Company (Nasdaq: LAMR) is encouraging people all over the world to express gratitude on digital billboards in North America. The new photo-interactive #ThankfulThisHoliday campaign utilizes Lamar’s flexible digital capabilities to feature authentic, user-generated content from social media and display it on its digital out-of-home network.

Throughout the month of December, Lamar Advertising will give people an opportunity to share photos showing what they are thankful for on a massive scale: photos shared on social media with #ThankfulThisHoliday will be displayed on more than 750 digital billboards in 144 markets across the United States and Puerto Rico. The digital out-of-home component of the campaign is expected to result in more than 17 million impressions per week.

It’s easy to get involved: people can snap a photo of someone or something they are thankful for and post it on Facebook, Twitter or Instagram with the hashtag #ThankfulThisHoliday. Using the technological capabilities of its digital out-of-home network, Lamar Advertising Company will then display the user-generated photos shared through social media on digital billboards beginning December 1, 2014. Webcam shots from the digital billboards will be posted in a #ThankfulThisHoliday photo album on the Lamar Advertising Company Facebook page, so people can see their photos running on the billboards.

“The holidays are a time to share your gratitude with friends and family,” said Ian Dallimore, Director of Innovation and Digital Strategy at Lamar Advertising Company. “Our digital capabilities enable us to share user-generated content directly from social media to our large format digital displays for the masses to see. We’re thrilled to be able to give people the opportunity to share their photos on our digital billboards.”

Lamar Advertising Company announced the #ThankfulThisHoliday campaign with a short video, which was posted on YouTube, Facebook, Twitter and Google+ the week of Thanksgiving. Lamar also ran a message on its digital billboards asking people to “Search #ThankfulThisHoliday on YouTube” from November 25 - 30.

“One day after announcing the campaign on social media, the #ThankfulThisHoliday hashtag had over 107,000 total impressions on Facebook, Twitter and Instagram,” adds Dallimore. “We expect this campaign to generate a lot of buzz over the next month.”

Using Lamar Advertising’s digital capabilities, select photos with the hashtag #ThankfulThisHoliday will be chosen from social media sites and displayed on digital billboards nationwide during the month of December.

Lamar Advertising featured this message on digital billboards across the U.S. and Puerto Rico to point people to the #ThankfulThisHoliday video on YouTube from November 25-30.

About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. We have a lot to offer, but it all serves one purpose: helping our clients stand out. Please feel free to explore our website www.lamar.com for additional information.

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