Though some may be hesitant to focus their energies on online lead generation strategies, it does appear that is the direction that things are moving in. The percentage of people has grown by leaps and bounds in the past four years so that an estimated 90% of home buyers turn to online sources for their needs. 52% turn to the web as their first step. This means that they're focused on learning and gleaning as much information as possible before they set off to buy the home that they are looking for.