For the fourth year, TED’s Ads Worth Spreading and YouTube are partnering to celebrate advertising that goes beyond a simple commercial message. Each year, TED speakers and up-and-comers from the advertising industry select 10 ads that tell a story and forge a connection with their audiences, prompting them to share that story with friends and family around the world.

This year, we’ve added a new component that focuses on identifying the ad submissions that are “spreading” on YouTube. We passed the nominees through our YouTube Ads Leaderboard algorithm to determine which of these ads have already caught on with the YouTube community.