IBM

The Client

IBM

Services

Social

INSIGHT

The IBM brand campaign Outthink, introduced the world to The Cognitive Era. For the launch, our goal was to introduce this new message across our targeted audience while also expanding our reach, leveraging the loyal followers of the celebrities featured in the ads (Bob Dylan, Ken Jennings and Birthday Girl).

20.48% Video View Rate On Facebook

THE RESULT

Within the first two weeks of campaign launch it was clear targeting celebrity/interest audiences was a success. The Bob Dylan and Ken Jennings spots were the most viewed 86% more compared to the non-celebrity spots.