The Bid Management Tools Arms Race

“All are racing to get the most innovative tools by discovering their own path to the next frontier.

For example, Kenshoo is integrating social with Facebook bidding. DoubleClick is combining analytics, SEM, SEO, and display into one digital marketing tool. These leaders are trying to capture the essence of omnichannel marketing with multichannel attribution and all information on one data stack. All are innovating at a blistering pace, and any snapshot in time is outdated in a matter of weeks.”