This advert, ignored by adidas, is going all sorts of viral and it’s amazing [video]

We're not crying, YOU'RE crying.

This advert, a spec commercial which 26-year old film student Eugen Merher made for adidas, is going all sorts of viral. Merher said that adidas’ ignored it, but it seems the athletic wear giant is still getting all the traction out of it… for free.

While Merher sais adidas’ comms department “didn’t really react” when the advert was sent through, adidas is still getting a lot free marketing from this clip. Merher is getting the credit for his creation, too, of course and everyone agrees that adidas were a little silly in letting this one go.

The advert centres around a retired marathon runner who is cooped up in a retirement home, simply going through the motions of old age. But… as they say on the internet… what happens next is amazing and it’ll give you ALL the feels. Have a look for yourself.