The realities of work and new forms of web-based communication technology

Fortune 500 business blogging wiki

I came across a wiki that links to Fortune 500 listed companies, which use blogging as a means of communication with customers, shareholders, etc. A description of the particular wiki is as follows:

"This is a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products."

Currently about 20 such businesses are linked to the wiki, but certainly expect the list to grow soon and quickly. Employee or corporate blogs do not currently interest me a great deal, but there is little question that they're worthy of consideration, i.e. what functions do they serve, do they serve a hidden or even an accidental purpose, etc. The link can be accessed here.