Hero Fruit Spreadables

If you and your family love a great peanut butter and jelly sandwich every so often, you may want to take it a step further and try some jam on your PBJ. Hero is a Swiss company, started in 1886, that makes some of the finest fruit spreads on the market today.

They are introducing a new product geared to the younger set. Fruit spreadables are extra smooth, seedless spreads that contain no high fruitose corn syrup and no artificial ingredients. I think the fact that they spread in a very thin layer and still have an intense flavor is a plus.

The jams come in four flavor blends, Strawberry Red Currant, Mixed Berry, Strawberry Banana and Cherry Banana, and contain more fruit than traditional jams. I normally like chunky pieces of fruit in my jam but these full-flavored, seedless spreads were delicious, especially the mixed berry. It contained a lot of blackberries.

The 9.5 ounce jars feature some of children’s favorite cartoon characters and cost about $2.50 each. For the moment they are sold exclusively at Super Target stores but should soon be part of the main stream.

About the Author

An accomplished cook, Roberta Sabban has written about food, wine and spirits for a variety of publications and also teaches cooking classes at the Society of the Four Arts during season. She covers the Palm Beach culinary scene from the perspective of a passionate cook.