FanBank Merchant Agreement 1

Transcription

1 FanBank Merchant Agreement Please read the terms of this FanBank Merchant Agreement ( Agreement ) carefully. By clicking accept, you, an individual or entity ( Merchant or you ), are agreeing to, and to be bound by, the terms and conditions in this Agreement. In the event of a dispute, you agree to the mandatory arbitration procedure defined herein. If you do not agree to all the terms as set forth in this Agreement, do not click accept. As used in this Agreement, FanBank, Inc. ( FanBank or we ) and Merchant may be individually referred to as a Party and collectively referred to as the Parties. General. FanBank operates a technology platform and program designed to use data and incentives to motivate FanBank-enrolled Participants to purchase goods and services at your business. Active FanBank promotions are more fully described in Exhibit A hereto. In an effort to generate purchase transactions, Merchant agrees to allow FanBank and its Third Party Providers, and FanBank agrees to a) to collect and track certain Participant Data, as specified below, from Participant purchases; b) to compile, and report to Merchant, Merchant specific consumer data; c) provide the Merchant a platform for enabling Merchant to offer incentives; d) grant Merchant access to a rewards network comprised of third party businesses; and e) issuing Participants incentives in conjunction with Merchant prescribed Participant behavior. These incentives may include FanCoin. Definitions. Campaign shall mean advertising, promotional or marketing campaigns featuring the Loyalty Program enabled by the Linkable Services so as to allow Participants to Link registered Payment Cards to the Loyalty Program in order to have loyalty rewards credited to their Loyalty Accounts. FanCoin means a virtual denomination that represents Participant s loyalty points issued by Merchant to Participant to reward Participant for engaging in Merchant prescribed behavior. Financial Institutions shall mean those financial services institutions that have arrangements with Linkable to facilitate the validation of Redemptions, including, without limitation, payment network partners (such as American Express, MasterCard and VISA). Link (and variations thereof) shall mean the act of connecting a Loyalty Program with a Payment Card registered with the Linkable Platform so as to allow tracking and validation of Redemptions and transmission of Loyalty Transaction Matching information. Linkable means Linkable Networks, Inc. or such other data aggregator that FanBank may contract with to provide to FanBank certain data matching transactions between the Merchant and Participants. Linkable Platform shall mean Linkable s technology and platform (including software, servers, and associated user interface) by which Linkable matches Participant s registered Payment Card transactions with Merchants, and transmits Transaction Data. Linkable Services shall mean the Transaction Matching services and transmission of Transaction Data to FanBank to be performed by Linkable to FanBank as enabled by the Linkable Platform. Loyalty Account shall mean a Participant s Loyalty Program account in which Participant s FanCoin are credited. Loyalty Program shall mean a program that incentivizes repeated purchasing behavior, or other behavior prescribed by Merchant, through rewards or other benefits. FanBank Merchant Agreement 1

2 Loyalty Transaction Matching shall mean the validation of qualifying Participant transactions executed with Merchants using a Payment Card and transmitting relevant Transaction Data to FanBank to complete the process for crediting FanCoin or other rewards to Loyalty Accounts. Offer shall mean an advertising, marketing or promotional offer for the purchase of goods or services or other Merchant prescribed behavior under a Loyalty Program. Offer Listing shall mean a web page, links or other information about the Loyalty Program and specific offers which Merchant and FanBank make available to Participants. Participant(s) shall mean a user, consumer, or customer of a Merchant who has registered for the Loyalty Program and uses his or her Payment Card for the purposes of earning FanCoin. Participant Data shall mean Participant data collected from the promotion of Loyalty Programs and related Campaigns from a Party s respective websites and platforms. Payment Card shall mean any registered payment card, debit card or credit card issued by Financial Institutions and supported by the Linkable Services. Redemption (and variations thereof) shall mean the act of consummating a purchase of goods or services in accordance with the terms and conditions of a Loyalty Program Campaign with the use of a Payment Card to which it is Linked. Redemption Value shall mean the value of the discount, rebate or other benefit of a validated Redemption. Third Party Providers shall mean third party service providers (including Linkable), publishers, resellers, contractors, agents, and Financial Institutions used by FanBank and/or Linkable during the course of this Agreement. Transaction Data shall mean all transaction data relating to Campaigns, including Linking, Redemption, Loyalty Transaction Matching data related thereto, collected by Linkable. Loyalty Program Operation. Active Loyalty Programs are further described Exhibit A. Exhibit A may be amended from time to time to reflect changes in the form or function of the Loyalty Program and to describe additional promotions. Term. This Agreement is valid for one (1) year from the date of acceptance (the Initial Term ) and renews automatically for additional terms of one (1) year (each a Renewal Term ) unless terminated under the provisions of this Agreement. Termination. This Agreement is in effect from the date Merchant clicks to accept until (a) either Party provides sixty (60) days written notice of termination, (b) automatically if Merchant materially breaches this Agreement and fails to cure within thirty (30) days after notice of said breach, (c) without notice to Merchant if Merchant enters receivership, bankruptcy, or initiates bankruptcy proceedings (d) without notice to Merchant if FanBank, in its sole discretion, determines that Merchant s actions and practices relating to FanBank are commercially unreasonable towards FanBank,, the FanBank Platform, other FanBank Merchants or Participants. ACH Transfer. For the purposes of enabling Merchant to reward Participants with FanCoin, Merchant agrees to provide the information listed in Exhibit B of this Agreement. FanBank agrees to use industry-accepted practices to secure all private information obtained for the execution of this Agreement. Merchant agrees to allow ongoing electronic funds transfer debits from the Merchant bank account for payments due or when applicable and apply electronic funds transfer credits to the same. Transactions will post on or after the Participant transaction dates with Merchant. If any such electronic debit(s) should be returned by Merchant s financial institution as unpaid (Non- Sufficient or FanBank Merchant Agreement 2

3 Uncollected Funds), FanBank is authorized to collect a returned item fee of $25.00 (or the maximum amount allowed by state law) per item by electronic debit from the same account identified below. For accounting purposes, all electronic debits will be reflected on the monthly bank statement that corresponds with the financial institution account provided by Merchant. Advertising and Promotions. The logos, trademarks and other designations of each Party are collectively referred to as the Trademarks of that Party. FanBank (and its Third Party Providers) may use the Merchant s Trademarks in FanBank s sales and marketing. FanBank agrees to follow any Trademark use guidelines provided by the Merchant in writing. In no event shall FanBank use Merchant s Trademarks in any defamatory or obscene manner or, as determined by Merchant in its reasonable discretion, in any manner likely to harm the Merchant s reputation or goodwill. FanBank grants Merchant a non-exclusive, non-transferable license to use FanBank s Trademarks solely to promote FanBank and other FanBank related events during the term of this Agreement. Merchant will present to FanBank, for its prior approval, any item or material that uses or refers to FanBank s Trademarks. Merchant shall not use FanBank s Trademarks in advertisements or promotions that contain any reference to any entity that is not related to FanBank. Merchant consents to receive periodical advertisements, promotions, and marketing from FanBank about FanBank promotions. FanBank agrees to use Merchant information solely for the purposes of active promotions and as otherwise permitted herein, and will not sell, deliver, or otherwise transfer Merchant information to another except as permitted herein or unless required by the federal or applicable state laws of the United States of America. Consent to Collection of Certain Participant Data. FanBank and/or its Third Party Provider must collect certain Transaction Data related to purchases made from the Merchant with registered Payment Cards. To facilitate the collection of this data, FanBank may establish data and/or telecommunications links, and: (a) the Merchant, its employees, and/or appointed agents authorize FanBank and its Third Party Providers to use the Merchant's Transaction Data as contemplated by and in furtherance of the objectives of the FanBank promotions, including for determining the qualification of Participant transactions for credit and for identifying and tracking participating merchant members activity; (b) Merchant authorizes Linkable to enroll Merchant as a participating merchant enabled by Linkable Services and applicable Financial Institutions; and (c) Merchant permits the monitoring, collection, use, disclosure and sharing of related Payment Card Transaction Data for the purpose of enabling the Linkable Services; (d) Merchant acknowledges that it will remain responsible for any fees imposed by its settlement bank, settlement processor, authorization network processor, or the like in its normal course of processing payment transactions; and (e) FanBank shall otherwise treat transaction, financial, and Participant information obtained and/or processed by FanBank as a result of this Agreement in strict confidence. FanBank agrees that it will only use Transaction Data provided to it in connection with this Agreement for purposes of fulfilling its obligations to the Participant(s) and the Parties in connection with the execution of this Agreement. Data Rights. Merchant consents to the access and processing of Participant Data and Transaction Data collected from the Loyalty Programs in connection with the Linkable Services, and acknowledges and agrees that Linkable and its Financial Institutions may use such data for purposes of generating anonymous, aggregated, statistical models and compilations, trend analyses, program performance analyses, benchmarking, the development of case studies and for internal business purposes so long as such data is not publicly attributable to and no reference is made to the Merchant, and that such data may be otherwise used by Financial Institutions with respect to its card holders in accordance with its Payment Card member rules. Merchant Data Rights. If Merchant is provided with any non-aggregated Transaction Data relating to the use of Payment Cards ( Payment Card Data ), Merchant shall use such data solely for purposes of completing or validating Redemption-related transactions or rewards, calculating associated rewards or identifying transaction matches, and not for any marketing, modeling or for any other purposes, and to retain such data only for so long as it has a legitimate business need to retain them for such purposes. Merchant acknowledges and agrees that the Financial Institutions make no representations or warranties as to the accuracy or availability of Payment Card Data, and that the foregoing data rights are subject to change if the corresponding rights derived from the Financial FanBank Merchant Agreement 3

4 Institutions are hereafter restricted or modified. If for any reason whatsoever Transaction Data from a data provider is no longer available to FanBank or Linkable for use or sharing as contemplated under this Agreement, FanBank and Linkable reserves the right to discontinue or limit the support of the Loyalty Program as contemplated hereunder to the extent impacted by the loss of such data. Representations and Warranties. Each Party hereby represents and warrants that (a) it has the authority to enter into this Agreement and to fully perform its obligations hereunder, (b) this Agreement does not and will not conflict with any of the Party s other obligations to any third parties, and (c) it complies and will comply with all applicable laws and regulations. Merchant additionally represents and warrants that the Merchant it is authorized and has the necessary third party consents to grant the licenses for the Trademarks as contemplated hereby, and the use by FanBank of Merchant s Trademarks, does not infringe or misappropriate any third party copyright, trademark, right of publicity, or other proprietary right. FANBANK AND ITS THIRD PARTY PROVIDERS PROVIDE THEIR RESPECTIVE SERVICES AS IS. FANBANK AND ITS THIRD PARTY PROVIDERS DISCLAIM ANY AND ALL PROMISES, REPRESENTATIONS, AND WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO THE AGREEMENT AND ANY OTHER DATA, INFORMATION, OR OTHER MATERIAL FURNISHED TO MERCHANT HEREUNDER; AND WARRANTIES OF NON INFRINGEMENT, TITLE, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE OR USE. NEITHER FANBANK NOR ANY OF ITS THIRD PARTY PROVIDERS WARRANT THAT ITS PLATFORM OR SITE, ANY INTERNET CONNECTIONS, OR THIRD PARTY CONNECTIVITY, WILL OPERATE UNINTERRUPTED OR ERROR-FREE. FANBANK AND ITS THIRD PARTY PROVIDERS DISCLAIM ANY AND ALL LIABILITY ARISING FROM THE TRANSMISSION OF INFORMATION OVER THE INTERNET, OR ANY IMPAIRMENT OR DISRUPTION OF THE INTERNET. IF AND TO THE EXTENT THAT THE SERVICES PROVIDED HEREUNDER ARE DELAYED, SUSPENDED OR TERMINATED FOR REASONS BEYOND FANBANK S OR ITS THIRD PARTY PROVIDER S REASONABLE CONTROL, INCLUDING THE INABILITY OR UNWILLINGNESS OF THIRD PARTIES TO PROVIDE SUPPORTIVE SERVICES, FANBANK AND ITS THIRD PARTY PROVIDERS HEREBY DISCLAIM ANY AND ALL LIABILITIES ASSOCIATED THEREWITH. MERCHANT HEREBY ACKNOWLEDGES THAT THE TRANSACTION DATA SUPPLIED BY LINKABLE AND ITS FINANCIAL INSTITUTIONS AND RELATED SERVICES ARE PROVIDED ON AN AS IS AND AS AVAILABLE BASIS. Indemnification. FanBank agrees to indemnify and hold harmless Merchant from and against any and all third party claims, damages, losses, costs or expenses, including reasonable attorneys' fees, to the extent arising out of FanBank s violation of any law or any willful misconduct. In no event shall FanBank or its Third Party Providers be liable to Merchant or to any third party for any loss of profits, business interruption, or loss of business information; any incidental, special, exemplary, or consequential damages; or any claims or demands brought against Merchant, even if FanBank has been advised of the possibility of such damages. Merchant shall defend, indemnify and hold harmless FanBank and its Third Party Providers, and their respective affiliates, directors, officers, employees, agents, successors, heirs and assigns (collectively, the Indemnitees ), from and against any and all losses, costs, liabilities, damages, fines, injuries, interest or expenses (including reasonable attorneys fees and costs of investigation and defense) suffered or incurred by any Indemnitee (collectively, Losses ) to the extent such Losses are attributable to any third party claims, actions or proceedings (collectively, Third Party Claims ) arising from, based upon or related to: (a) a claim that any Merchant Trademark infringes or otherwise violates any third party intellectual property or other proprietary rights or privacy rights or otherwise violates law; and (b) any violation of law or breach of any covenant, representation or warranty hereunder by Merchant (including payment defaults). Merchant shall pay any judgments, settlement amounts, reasonable attorney s fees and other costs and expenses of litigation incurred by an Indemnitee of such Third Party Claims. The foregoing indemnity obligation shall survive any termination or expiration of this Agreement. FanBank s total liability for any cause of action, claim, damages, fees, costs or expenses, excluding claims under this section (Indemnification), shall be limited to the amount of fees paid by Merchant to FanBank FanBank Merchant Agreement 4

5 under this Agreement during the six (6) months immediately preceding the date on which the claim at issue accrued. Release. Merchant (on its own behalf of that of its respective representatives and affiliates) hereby releases any and all claims that it (or they) may have against Linkable and/or the Financial Institutions for and in connection with any services provided by such Financial Institutions. Third Party Beneficiaries. Linkable and its Financial Institutions shall be third party beneficiaries of this Agreement. Mandatory Arbitration. In the event of a dispute arising out of this Agreement, the Parties agree to use good faith efforts to reach a resolution amicably. The Parties will have thirty (30) days from the date the dispute originated to reach a resolution. In the event the good faith efforts are unsuccessful, the Parties agree to mandatory, binding arbitration, following the processes set forth by the American Arbitration Association. The cost of the arbitrator s compensation shall be shared equally by the Parties. Independent Contractors. The Parties are independent contractors. Nothing in this Agreement shall be construed to create any employment, partnership, or agency relationship between the Parties. Except as otherwise expressly stated herein, neither Party shall make any representations or warranties, or enter into any agreement or assume any obligation on behalf of the other Party. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of New York, without giving effect to its conflict of laws provisions or your actual state of residence. Any claims, legal proceeding, or litigation arising in connection with this Agreement will be brought solely in New York County, New York, and you consent to the jurisdiction of such courts. Merchant shall commence an action in relation to an alleged breach of this Agreement within one (1) year from the date of breach, without regard to the date the breach was discovered. Any action not brought within that one (1) year time period shall be barred, without regard to any other limitations period set forth by law or statute. Changes to this Agreement. FanBank reserves the right to modify, at its sole discretion, this Agreement at anytime, so please review frequently. Merchants continued participation in the FanBank program represents Merchant s acceptance of the modified Agreement. If a material change to this Agreement is necessary, Merchant can terminate this Agreement without penalty by providing notice of termination to FanBank at nd Avenue, Suite 122, New York, NY within thirty (30) days from the date of the change. Notice of termination must be in writing. Entire Agreement. This Agreement including all attachments hereto, constitutes the entire agreement between the parties, and supersedes all prior agreements, whether written or oral, regarding the subject matter of this Agreement. FanBank Merchant Agreement 5

6 Exhibit A GamePlan Promotion Description: GamePlan is a consumer loyalty program. What differentiates GamePlan from other loyalty programs such as punch cards, VIP cards or discount programs is the underlying FanBank technology. This technology provides a holistic platform for Merchants to create deep and ongoing relationships with their customers FanBank Participants. Gameplan is a flexible loyalty rewards program for Merchants to initiate contact with Participants, encourage them to come back and offer ongoing incentives for the Participants to return to the Merchant with regularity. The Merchant has the flexibility to adjust program elements based on business specifics and has the ability to message individual Participants as those Participants visit the Merchant, thus building an ongoing relationship with the Participant. FanBank Participants accumulate and ultimately earn FanCoins for their loyalty with participating Merchants. Participants can redeem their FanCoins for a variety of rewards to be found in the FanBank Vault. The goal is to encourage Participants to become regular shoppers at a variety of FanBank Merchant businesses in order to accumulate FanCoins. Once a Participant reaches a Merchant-specified milestone, based on the number of visits, the Participant s FanCoins are released into the Participant s FanCoin account. Features: A. Merchants establish and offer FanBank s GamePlan reward, specifically FanCoins, to Participants as an incentive for consumer loyalty B. As qualified transactions occur by a Participant, a specified portion of the Participant s credit or debit card transaction is automatically transferred via ACH into the Merchant s FanBank account as pending FanCoin for that Participant; the value of 1 FanCoin is $1. For example, if a Participant spends $10 at a merchant offering a 10% FanCoin Reward, the Merchant s account will be debited $1 and 1 FanCoin will be placed in the Merchant s FanCoin account for use by that Participant once unlocked. C. Participants accumulate FanCoins by shopping at a variety of participating Merchants D. These FanCoins are placed in a pending state until unlocked from the Merchant FanCoin account at specified milestones for each Merchant, e.g., every 5th visit to the Merchant; this unlock feature provides additional incentive for the Participant to complete all necessary visits to the Merchant. E. A variety of Merchant-specific information is displayed and/or communicated to the Participants all focused on stimulating loyalty and more frequent visits. F. Once unlocked, a Participant s FanCoins can be used for Rewards found in the FanBank Vault How it works: Merchant subscribes to the GamePlan offer; Merchant sets FanCoin reward amounts, ongoing thresholds, and milestone levels based on recommendations from FanBank; Merchant and FanBank create communications to be issued to Participants as those Participants make qualifying transactions; Merchant is highlighted on fanbank.com as offering GamePlan rewards. FanBank Merchant Agreement 6

7 The Basic GamePlan Offer: 1. 1st purchase by Participant at participating Merchant: Welcome to (Merchant name) GamePlan introduce Participant to the Merchant program and stimulate first visit; Participant accumulates x% of purchase in FanCoins; FanCoins placed in a pending status waiting to be unlocked based on Merchant-specific transaction milestone; Message from Merchant to Participant with come back again offer. 2. 2nd purchase: Come back again create a consumer habit for frequenting the Merchant: Participant accumulates y% of purchase in FanCoins; FanCoins placed in a pending status waiting to be unlocked based on Merchant-specific transaction milestone; FanBank message announces the ongoing GamePlan program. 3. Ongoing loyalty reward - keep the customer coming back frequently: Participant accumulates z% of ongoing purchases in FanCoins; FanCoins placed in a pending status waiting to be unlocked based on Merchant-specific transaction milestone; Participant s FanBoard progress bar motivates the Participant to make additional transactions. 4. Milestone achievement Merchant validates loyalty and Participant s FanCoins are unlocked from a pending state to earned status thus increasing the Participant s redeemable FanCoin balance. 5. GamePlan transaction count re-starts, however, Merchant offers only the ongoing loyalty reward for all transactions until the milestone is again reached by the Participant (i.e., no 1 st or 2 nd transaction special FanCoin reward) 6. Accumulated FanCoins that are not unlocked by Participants remain available for the Merchant to continue marketing to the specific Participants for up to three additional months. FanBank Merchant Agreement 7

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WEB SITE DEVELOPMENT AGREEMENT This WEB SITE DEVELOPMENT AGREEMENT ("Agreement") is an agreement between 3WDirect ("Company") and the party set forth in the related order form ("Customer" or "you") incorporated

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