Sure, there are some new applications to download, but the big win with the iPhone 2.0 software is the subtle changes to the user experience, proving, once again, how attention to details can exponentially increase the perceived value of a product. (The other part, though, is making sure people can access that product.)

Tomorrow, Canada will get its first legal iPhone, but, as well-covered in the press, it will pay an unbelievable price for the privilege. Coincidentally, I’ll be getting my second and handing the first one — the iPhone that introduced me to Seattle — to the same person who made packing tape a necessary feature for the phone.