You can find it here http://www.whipselfdefense.com/index.php/video/ This actually looks like something that could be useful. I spent the better part of the morning LOL while watching the demonstration videos. I think I've rather get shot than flailed with this. I don't know how to hot link so mods please do so if you can.

Does it rely on physical strength to use? Then it's not a good choice for female personal protection.

I'm not a small guy, and even I wouldn't want to close distance with that huge black dude, whip keychain in hand or not.

Nice, believable attacks from the "assailants." Also, it looked like they were really beating the shit out of them. That big black dude looked to have gotten belted in the head repeatedly by keys at high speed.

Looks gimmicky and like it will be flailed around uselessly by 99% of the people that buy, instructional DVD or not. Not sure why companies keep pushing less than lethal for the defenders/victims when the aggressor is close and displaying lethal intentions.