With a high level of experience and expertise across a range of key marketing functions, Arch Rivals offers a key focus on social media, digital marketing, project management, strategy and brand direction.

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Founder, Isabella Hynes graduated with a Bachelor
of Commerce majoring in accounting and marketing at the University of Western Australia, when she discovered her passion for marketing.

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Prior to starting Arch Rivals Marketing in 2019, she worked for multiple national media brands such as marie claire, InStyle, BEAUTYcrew and Girlfriend as well as iconic Sydney destinations - The Queen Victoria Building and The Strand Arcade.

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Key areas of experience include e-commerce and social media management, brand positioning and launch strategies, brand awareness and acquisition, events and campaigns from conception to execution. This is across a range of industries including real estate, construction, financial services, professional services, technology, PR, retail and hospitality- providing diverse experience.