What is a Radio Copywriter?

A Radio Copywriter writes scripts for radio commercials. This copywriting specialty demands a deep understanding about how people listen and respond to radio programming. It also requires an "ear" for what makes an attention-grabbing radio advertisement.

Good Radio Copywriters often have a background in radio production and frequently serve as both writer and producer, overseeing voice talent, studio production, and distribution of radio ads. Radio Copywriting is a highly-specialized niche for freelancers. Most radio ad scripts are written by employees of production studios.