However, the women’s rights group, UltraViolethasn’t taken these lyrics sitting down. They’re determined to get Reebok to kick Rick Ross to the curb. In case “U.E.O.N.O.,” Ross and Reebok teamed up with an endorsement deal and UltraViolet says:

“His lyrics aren’t vague, he’s not hinting that he raped a woman–he’s clearly and proudly saying that he drugged and raped a woman who was not capable of consent.

By holding Rick Ross up as something to aspire to, Reebok is sending the message that raping a woman is cool–and that’s a dangerous message to send the boys and young men that Reebok markets to. This is what rape culture is.

Rewarding a man who brags about raping women sends a dangerous message. Rick Ross’ lyrics about drugging and raping a woman are offensive and outrageous, and Reebok should drop him as a spokesperson immediately.”

While I don’t think Reebok is making any moves to cut ties with Ross, I believe his label needs to make an example of him. This man was never apologetic and isn’t truly paying for his mistakes. What do you think needs to happen to Rick?