The new meals served up included braised ox cheeks, coq au vin and a strawberry yoghurt and granola breakfast.

However, Little Chef say the experiment was not a success, and have replaced Heston's fancy foods with more profitable stalwarts such as gammon, steak and egg, chicken and chips and french toast.

The chain says it wants to focus on its traditional, big-selling dishes.

Little Chef spokesman Richard Hillgrove said: "‘Heston originally approached us to do his Channel 4 show about how he was going to save Little Chef. It seemed like a good idea at the time. But he took everything away from its core. He was very particular about the decor. He even wanted talking toilets in the restaurants where his food was on the menu.

"The problem is that no one wants his food. None of his dishes are popular.

"As of Monday, we’ve dropped all his dishes from the ten restaurants where his food was available.

"That’s all gone as of this week. He’s been wiped off the menu. Little Chef needs to get back down to earth and that’s what we’re doing."

Responding to Little Chef’s announcement, a spokesman for Blumenthal said: "As part of the Channel 4 programme he was asked to transform the Little Chef site at Popham. His ideas were well received and the Popham Little Chef concept was extremely successful, incredibly popular with the public and was awarded a listing in the British Good Food Guide.

"Heston never worked for Little Chef after the programme.

"About three years after the programme aired, he was asked by investment company Rcapital to be involved as an advisory consultant. Little Chef was part of their portfolio of companies.

"Due to the success of the Popham site they wanted to roll out the new Little Chef concept Heston had created.

"Unfortunately, the level of investment required in terms of training, rebranding and menu development to deliver consistency and quality in line with the Popham concept were not forthcoming.