Jon Yongfook is a tech entrepreneur and marketer. He has started and sold two startups, currently runs SaaS company Beatrix and is a mentor at Singapore Management University and True Incube Thailand, a 500 Startups Partner.

“Jon's talks at INSEAD are a real eye-opener to the MBA students! The students are now inspired by the many techniques on how to acquire and grow customers using digital platforms. This book is a must-have.”