Large online sellers who have affiliations or investments from e-tailers like Amazon and Flipkart are paying only about 5-11% of their revenue as marketplace fee while regular third-party sellers typically pay at least 15% as platform fee

Slowdown of online sales in China has prompted a host of Chinese e-tailers, including Shein, Club Factory and Alibaba’s e-tailing arm AliExpress, to look towards a nascent but booming Indian e-commerce market

The rapid growth of e-commerce in India in last 4-5 years has led to the birth of several digital brands. CloudWalker, Noble Skiodo in television, Toyshine in toys, Wow in Health and Nutrition, Forzza in furniture, Hornbull in Bags and Seven Rocks in Mens clothing are among the hundred of digital brands that have rode on the popularity of Amazon and Flipkart as Indias new shopping destination to reach out to 150-200 million online transacting consumers in India to achieve a sizeable top line. Read more..