CARLSTADT, N.J., Aug. 5, 2009 - Links of London is celebrating friendship during the month of August with a colorful, global campaign. In a nod to the friendship bracelets we made as children, the Links of London Friendship Bracelet Collection of hand-woven, sterling silver designs is now available in a wide array of vibrant, eye-catching PANTONE® Colors.

“We are delighted to celebrate our iconic Friendship bracelet with a collaboration with Pantone – the ultimate authority on color. The highly distinctive PANTONE Color Palettes provide the perfect, high impact backdrop for this must-have accessory,” said Elizabeth Galton, creative director, Links of London.

For the campaign, Links of London turned to color authority Pantone to help bring the in-store display and windows to life. Links of London retail windows at over 85 locations worldwide now feature an array of colorful Friendship Bracelets alongside their corresponding PANTONE Color Numbers, complete with larger-than-life PANTONE Chips to show off the colors.

“Pantone is constantly inspired by the unique expression of color in fashion,” noted Lisa Herbert, executive vice president of Pantone’s fashion, home and consumer divisions. “The Links of London Friendship Bracelet Collection is the perfect combination of exquisite color and exceptional design, and Pantone is thrilled to be a part of it.”

The Links of London Friendship Bracelet Collection ranges in price from USD $180 – 195 and is available now at Links of London retail locations or www.linksoflondon.com. Beginning in late August, Links of London bracelets will also be available through the Pantone Web site at www.pantone.com.

About Pantone
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.