Nobody would deny that we today live in a globalized world. Our digitalized living
daily revises our worldwide mindmaps. Thanks to free trade and travel our material
and social worlds have become global as well. This radical sociocultural change has
since the last decade been preached all over the world with public institutions and
business-interest organizations as megaphones. Since those carrying the
globalization message mainly represent nations or super-nations such as the EU, the
viewpoints of lower-level actors such as regions, localities, firms and individual
citizens have seldom been considered. Paternalistically (super-)national bodies have instructured its subjects, not the least the many small firms that populate the (private) economy, what action to take. The basic message is: submit to the global forces – local is not beautiful any longer.