Nintendo and Microsoft are making the right moves to cut into Sony’s lead in video games – Business Insider

Beware, Sony: The competition is closing in.

At E3, the annual video game trade show that’s taking place in Los Angeles this week, the big three console makers — Microsoft, Nintendo and Sony — each touted their visions for the near-future of video games. After all three had wrapped up their press briefings, it was clear that while Sony may have a sales lead now with its PlayStation 4, its rivals are making smart moves that could help them cut into that lead.

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Of course, the competition has a lot of ground to make up. Sony has sold more than 60 million PlayStation 4 consoles, which is more than double the number of Xbox One machines Microsoft has sold. Sony has also left Nintendo in the dust. Though it’s off to a good start, Nintendo’s new Switch console has only been available for a few months, and its previous game machine, the Wii U, was a bust. And Sony’s also having a lot of success getting PlayStation 4 owners to buy other things. Nearly 30 million of them are paying for PlayStation Plus, Sony’s online service.

Still, things can change quickly in the games business — something Microsoft and Nintendo are counting on.