Cab receipts offered as ad medium

Published on December 30, 1998.

Taxi riders in Take a Receipt Inc.'s 21 markets may begin seeing ads on the back of their cab receipts beginning in April next year. TARI dispenses 75 million receipts annually and is currently searching for advertisers to participate in the program. The company is also signing up taxi companies with free receipt, exclusive multi-year deals. Goldmine Productions, Mercer Island, Wash., handles sales for TARI.