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In a recent interview from Apps World in San Francisco, Scott Tomkins from Appia chats with TheMail about mobile user acquisition and the trends he expects to see in that space in 2014.

To find out more, watch the full interview below:

These are some key takeaways from the video:

Appia is a mobile user acquisition network that helps drive app installs and acquire quality users to help clients monetize their mobile apps.

When we asked Scott where he sees the mobile user acquisition industry going, he told us that it’s moving away from being games-centric and gaining traction with social, utility, and travel applications. Scott also noted that these types of apps are the relative early adopters of quality-based user acquisition strategies and that more companies will begin to follow their lead in 2014.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.

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