What is a crisis?

Elena Shchugoreva

March 15, 2013

2008 remained a memorable year for everyone, when practically all countries of the world “covered” the financial and economic crisis. At that moment, many firms closed, unable to withstand adverse conditions. It is now that we know what a crisis is and how business should be managed so that the damage to the enterprise’s economy is minimal. And at that time, many were simply not ready for these tests.

What caused the crisis

The financial and economic crisis was caused by the monetary processes of one country - the USA. To raise the country's economy, many small banks began to issue shares, which were exchanged for cash money supply of the population. Banks could not provide a refund, sending numerous Americans to central banks, the cash of which was provided by the state. These banks, in turn, tried to settle with the population bills and stocks, giving out partially. Thus was born the financial shortage of cash, which, like a snowball, began to spread throughout the world.He came to every corner of the earth, because dollars are used almost everywhere, American goods, too. And all countries trade with the United States, without restrictions on the volume and range. So the crisis did not manifest itself in the fact that people's welfare decreased, it just became impossible to cash it out.

Consequences of the crisis

People who did not understand what was happening, and those that were almost 98% of the world's population, began to save, artificially reducing costs. Many firms that did not have "stocks" of money simply closed at that time because they simply did not know what to do in a crisis in order to stay afloat. In such conditions it was necessary to try to consult with competent economists, find out what is actually happening. Then he had to try to find ways to motivate customers to continue to make purchases, and not “hide money in stockings just in case.”

What to do

And now - about the future. In order not to get into such a situation, you must always have a certain money capital, which will lie in the bank with a share of state capital. This capital will be your stabilization fund that will support in any situation.Follow one rule - taking a certain amount from the fund, after a month return it to yourself. Also, always for the calculation with suppliers, keep in mind those who can work with you on a barter basis. And hire a high-quality marketer who can organize an effective advertising campaign during a crisis. The result of such a campaign should be a high demand for your products.