Premier Brands Starts a Crowdfunding Beverage Project

January 09, 2014 09:00 ET | Source:Premier Brands Inc.

SAN DIEGO, Jan. 9, 2014 (GLOBE NEWSWIRE) -- Premier Brands, Inc. ("Premier Brands") (OTCBB:BRND), a company in the business of creating, acquiring and marketing consumer packaged goods and new product development, announced today a project to introduce Roispresso in the USA using the crowdfunding platform Kickstarter.com.

Crowdfunding gives potential customers the ability to fund projects, including consumer products and beverages. This places the funding in the hands of the people and establishes a relationship with the products they like and want to see successful. The crowd-funding event that Premier Brands manages is to introduce the brand here in the U.S. To see the product videos and to participate in the crowdfunding campaign, visit:

A healthy alternative to coffee, Roispresso is not just a tea; it is a drink that combines naturally caffeine-free red rooibos tea with carefully chosen super foods. It is served in a unique cup with a positive message. Roispresso looks like coffee, is served like coffee and is the art of living.

"We believe that crowd-funding has become second nature to consumers looking to be a part of a new and exciting product from ground level. As it has been widely used for investing in innovative technology, scientific research and even political campaigns, crowd-funding can easily be applied to consumer goods in the beverage market. We are excited to launch this campaign on behalf of Roispresso," said Jorge Olson, President and CEO of Premier Brands.

About Premier Brands Inc.

Premier Brands is a consumer goods incubator in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutritional supplements, and selling them into supermarkets, pharmacies and convenience stores. The company's vision is to support social entrepreneurship with new product development, consulting and mentoring. Premier Brands also owns the ZizZazz line of nutraceuticals.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of Premier Brands, Inc. can be found in the filings of Premier Brands, Inc. with the U.S. Securities and Exchange Commission.

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