Tourism Australia launches new campaign

Published : 2012-09-21 21:22
Updated : 2012-09-21 21:22

Tourism Australia launched a new marketing campaign “There’s Nothing Like Australia” to present a stronger image of Australia to global tourists.

Created as an online campaign in 2010, it invited Australians to upload their travel stories and photos to www.nothinglikeaustralia.com, which are now being used as an interactive and digital map of Australia, giving tourists around the world ideas about their holiday.

The new campaign will start with TV advertisement showing attractive tourist destinations in the country such as The Bungle Bungle National Park in Kimberley, Great Barrier Reef in Queensland and Kangaroo Island in South Australia. For more information about the campaign, visit facebook.com/wowaustralia or twitter.com/wowaustralia.