Tuesday, February 5, 2008

Ricoh extends black-and-white copier line

Ricoh this week introduced two new copier and copier/multifunctional families, the Aficio MP 4000 and MP 5000. These new models replace the year-old MP 3500 and MP 4500. In addition to boosting the speed by 5ppm, the new models families add a number of new or enhanced features.

Among those upgrades are more paper capacity, support for heavier weight paper, a big color touchscreen control panel, a larger document feeder, more memory, and improved first-page out time. The new models also include more advanced security features. List prices match those of the earlier models.

Ricoh is consciously upgrading its product line and adding new features. The issue is that their copiers and copier/multifunctionals are already good enough for most users. But the need to refresh its lineup and keep in step with key competitors means making what is already very good even a little bit better.

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About The Blog Author

Steve Hannaford is Editor-In-Chief of Better Buys in Business.
He is a veteran writer and consultant on business and graphics arts with over 500 magazine and newsletter articles and white papers in the field. He has been covering the office products beat for Better Buys for Business for over six years. His books include Workflow Reengineering (Adobe Press, 1996) and Market Domination (Praeger, 2007).
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