About Adelante

Mission

Hermanas! It is our time. We are now the emerging economic market in this country. We need to take ourselves to a higher place for the sake of our children. We need to own more businesses, raise more money, bring franchises to our families, pay for our children’s colleges and become a powerful voice for our community. The Adelante Movement was created for all of us to unite socially, economically and politically. It is where you will find the information, the support, the training and the resources to get to where you need to go.

The Adelante Dream

That we work because we want to and not because we have to.

That we are heard by politicians.

That we become experts on The View and Nightline—in the mainstream, as well in as in Spanish media.

That we promote each other and watch each other’s backs.

That we buy from one another to create wealth.

That we each teach our children about the heroes in our community every single day.

That we vote! That we encourage and influence everyone in our families and communities to vote, so
that we can move mountains as a group.

That we invest in all things Latino, whether it's a startup business or a church.

That we no longer be afraid to speak up collectively for those who cannot speak for themselves, especially our children.

That we “get our own chips,” which means starting our own companies and owning our own media.