Promoting digital products is a different ballgame than promoting tangible items. With tangible products, there are manufacturer specifications and consumer reviews. A product works, or it doesn’t.

With digital products, which are informational in nature, there’s a lot of opinion that plays an important role in whether or not a product is viable. For example, with this report you’re reading right now – you can’t fully judge it based on consumer reviews if many of those consumers aren’t action-takers like you are.

That works both ways, too – maybe a product is getting rave reviews and when you buy it, you find nothing new in it. That’s because it was geared toward newbies and perhaps you’re more advanced.

Here are some tips that will help you promote digital products so that you convert better and have fewer refunds along the way.

Creating your first product can be so exciting. You’re waiting for that influx of hard, cold cash, but if you don’t have connections and a blueprint of how to launch a product successfully, you might find that it enters the marketplace without much fanfare.

This can be very disappointing – especially if you’ve worked hard to create a product for your niche that you’re extremely proud of. But it doesn’t have to be this way. You need some insight about how to prepare for a product launch, and then you will see the kind of return that you were hoping to get.