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Salman Khan launches ‘Being Human’ store in India

Salman Khan’s charitable organization
“Being Human” have been progressing with full gusto. Salman Khan’s this
foundation has a distinct line of fashion apparel that has become quite famous
among the youth.

On the 17th of
January Salman Khan launched officially a store for ‘Being Human’ in Mumbai.
Earlier also two brand outlets had been launched in Mumbai and one each in
Ahmedabad and Ludhiana.

The store has been opened in
partnership along with Mandhana Industries. Salman Khan has struck a deal with
them and has signed a special worldwide licensing plan for Being Human-The
Salman Khan Foundation. The license allows them to style, manufacture, whole sale
and distribute the brand’s merchandize.

Salman Khan also announced at a press
conference that soon his foundation will be launching a series of restaurants,
the profits of which will be going to the charity.

The stores of Being Human have already
been set-up in France and some other European and Middle East countries last
year. Manish Mandhana who is the Managing Director of Mandhana Industries
announced that they had planned to first set-up these stores abroad and make it
global. He also added, “We already have 150 selling points in Europe and 96 in
the Middle East. The response is phenomenal and we have already sold 1 million
units in the Middle East itself.”

Salman Khan who is the Founder of the
organization said “From a T-shirt, Being Human has now grown into a full
clothing line with its own stores. I’m touched at the love people have shown
for this brand and I invite them to buy original Being Human clothing from our
stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets.”

Mandhana revealed a bit about their
business saying this year their sales will be around Rs 60 crores and next year
they will target Rs 250-300 crores from the sales of Being Human merchandise.
There are five stores opened already and there are eight more that are under
construction currently. He also divulged that they are targeting the opening of
50 stores by the end of next year.

alman Khan also said that it was the
idea of getting people to spend on what they normally do- restaurants and
clothes- prompted him to take this initiative. He said, “These are two sectors
where there are high-footfalls. What we are asking is, buy cloths, eat food and
you are also doing charity. And the cause is very noble.”