John Paul Mitchell Systems Launched the Colorís True Red series

11.11.05

John Paul Mitchell Systems (JPMS) launched the color’s True Red series to create long-lasting red hairdos that executives said really “pop.” The three conditioning shades, Violet Red, Red Red and Orange Red, are oxidative, low-ammonia and do not have a brown base.

For the holidays, JPMS offers several Paul Mitchell, Tea Tree and Modern Elixirs gift sets and travel packs.