This is Episode Three of PsychCrunch, the new podcast from the British Psychological Society’s Research Digest. In this episode we explore whether psychology can help you to win an argument.

After our presenter Christian Jarrett tries his luck with an argument about Michael Jackson’s legacy, we find out why convincing people of your point of view is so difficult, and we hear about a paradoxical technique that’s encouraging people to change their own minds about one of the most serious arguments in the world – the Israeli-Palestinian conflict. We also touch on why neurobabble appears to be so convincing.