Keolis deploys shared mobility service in Bordeaux

Keolis has launched an on-demand shared mobility service in Bordeaux, France, in a bid to reduce congestion and the impact on the local environment.

The Ke’op service operates in a 50km2 area and provides connections to the public transport network of the metropole, including tram lines A and B.

Jean-Pierre Farandou, executive chairman of Keolis, says the service should enable the company to meet the needs of transport authorities in areas where density does not justify the installation of major transport network lines.

Israeli-American start-up Via developed the Ke’op app which allows users to book a ride within the zone for €5 from 6am-9pm, Monday to Saturday. The app indicates the most convenient pick-up point and gives a waiting time and the final drop-off point.

The Ke’op fleet consists of ten class V Mercedes-Benz Vans which can carry up to eight passengers. Users can book the service in advance or at the last minute.

Harry Salamon, managing director of Mercedes-Benz Vans, says: "Mercedes-Benz France aims to go further in the future by duplicating the Ke’op service, but with electric shuttles, in other major French cities."

Keolis is not the only company looking to improve congestion in France. Last month, BlaBlaCar announced its plans to acquire Ouibus, a French bus operator, to help optimise vehicle occupancy rates for buses and cars.