Four images of digitally altered creatures showing a humourous view of how they might have to adapt to rapid climate change. These were projected onto a new shopping centre as a guerrilla marketing campaign and appeared on a poster truck.

Context

DWT is concerned that most organisations are concentrating on climate change mitigation, whilst changes are already happening and will affect wildlife even if we stop CO2 emissions today.

Philosophy/Solution

Raising awareness of the issue. Media coverage.

Results

The campaign was covered on GMTV and in regional print / news websites. It was picked up by London 'Metro' commuter magazine 300 miles away.