WHAT DOES WINNING THE AWARD MEAN TO YOU, YOUR FIRM AND YOUR CLIENTS?

“It’s a great
honor to be
recognized as
someone who’s
leading the way.

And that extends
in all directions:
My success is
based on helping
other people
be successful,
and that’s made
possible by the
success of the
people I work
alongside. I
got this award
because others
did the work
that built our
brand, made
our business,
excelled with our
clients and made
our market. ”

EXCELLENCE IN LEADERSHIP ANDY MAIN / DELOITTE CONSULTING

Before Andy Main could reinvent clients’ businesses, he had to reinvent his own. “The consulting industry needs a bit of a shake up,” he says. “The way you do that is bring creative thinking to the business.”
His model—Creative Digital Consulting—replaces issue-based consulting with
ambition-based consulting and provides
stronger customer experiences, makes core
operations more effective, and unleashes
the power of surprise, he says.

He’s also unleashed his power onDeloitte. “One of my top contributions hasbeen leading Deloitte Digital into a newmarket, largely in part because I set themost recent strategy for building it into acreative digital consultancy,” Main says.“We were the first to actually make thathappen, which I’m incredibly proud of.I truly believe that what we’ve done hasshifted the market, and it’s not often youcan say that.”Main, a Partner and head of DeloitteDigital, says clients appreciate and respectthe firm for that. And, as a result, Deloitte’sseen a new wave of interest from brandswanting to work with the firm. One ofMain’s first targets was trash. A refusehauler found its services commoditized, soMain used an Internet of Things approachto reinvent the business through a customerlens. For a carmaker, he helped drive moredealership visits that took less time.

Sometimes it’s for a $50 billion global
manufacturer, sometimes it’s for a not-for-profit like Compassion International,
but Main says he’s always proud when his
team’s work helps change a client’s business for the better.

“Every project has a measurable out-come,” he says. “I think I’ve depended agreat deal on entrepreneurial thinking thatresults in something happening.”It’s one thing to have a good idea, hesays, it’s another to convince thousands ofpeople that it’s a good idea too, and thenactually have the support and the resourcesto execute it. “I would be nowhere withoutmy great team,” he says. I enjoy leadingpeople and putting new teams together totry out new things.”For example, Main says when he cre-ated the Creative Digital Consultancy, thefirm was reinventing its business modeland putting so many moving parts togetherto make it happen.

“It was an exciting time, and it still is.
Someone has to go first, and it may as well
be Deloitte Digital,” he says. “And as a
result, Deloitte Digital has really come out
of nowhere in the last four years to become
a globally recognized brand.”