In 2019, we live in a time marked by seismic changes in legalized sports betting. After multiple states began permitting the practice and with others poised to allow it, professional leagues have broadened ties with their data providers, and mobile applications like Draft Kings and FanDuel have become hubs of activity. Content curators are playing catch-up in riding the sports-betting wave. At last month’s Sports OTT Forum, two executives who work in those trenches explored the day-to-day and long-term process of developing a sports-betting–centric strategy.

Step One: Get the Ball RollingNothing can possibly get done without putting your best foot forward and taking the first step. Despite the infancy of legalized sports betting and the industry’s finding its way along this unknown path, the slew of data and live odds does not stop for anyone. When starting a sports-betting initiative, Brian Josephs, VP, digital sport, Sportradar, believes that three core elements can lead to real-time accurate information.