S U C C E S S S T O R Y

Once Upon a Time Creation Custom Keepsakes

Client: Jen Anderson

Business Challenge:

Once Upon a Time Creation is a small company that creates keepsakes from treasured clothing. Their market is mostly local but they have a national web presence as well. Once Upon a Time hired us to create an informational video for them to share on their website and social media. They wanted something that was informative but not boring to watch. We wanted to show how beautiful the products they sold are but also communicate the one on one attention you receive when doing business with them.

Campaign/Execution:

Instead of just focusing on what the company sells we decided to walk potential clients through the creation process while telling the story of the company and showing their products along the way. We focused on the feelings and stories that are shared when you allow Once Upon a Time Creation to turn your treasured clothing into something that can be passed on from generation to generation. The video struck a chord with viewers and sales increased by 50% after the video was released. The video received over 1,700 views on their Facebook page which was a significant increase over the typical view count of 200 views for previous videos. The owner Jen Anderson says “I think the video helps people choose us to create their keepsakes because it gives them a glimpse of what their experience will be like.”

“We chose to work with Something’s Awry Productions to create Once Upon a Time Creation’s promotional video because of their attention to detail (both in prep and execution), ability to tell a story, and ease to work with. Amy always came well-researched and prepared and was patient and helpful with our team for our first on-camera experience. We were so excited to share the finished product with our affiliates, clients, and prospects”