Author Archive

About Ericka:

Ericka is a tastemaker born and raised in Southern California. She attended Syracuse University. After graduation she followed her dream of living in New York City. Her keen eye for music, and fashion lead her to a retail buying position at Djpremium.com. Ericka's ability to keep her finger on pop culture's pulse places her at the forefront of music and fashion.

A-Trak and DJ Armand Van Helden, the duo known as Duck Sauce released the official video for their new single ”Barbara Streisand”.

Keep an eye out for cameos made by some names you may recognize; Kanye West, Pharrell Williams, Vampire Weekend’s Ezra Koenig, Santigold, Todd Terry, ?uestlove of the Roots or Ryan Lesslie ring any bells?

This past Thursday in NYC Hellz Bellz and Casio’s Baby-G threw a party in celebration of their latest collaboration of watches. The fashionable DJ Elle provided the music, while the bottle service and crowd kept the party going.