It’s extremely common that agencies or consultants come to me sharing how their marketing simply isn’t working. They blame it on the tactics and seem to think that everyone who is teaching them tactics is a scam.

July 15th, 2017 - I send the first email pitching a new LinkedIn outreach serviceJanuary 15th, 2018 -Lead Cookie is at $33,168 MRR with 15 full-time team members

It’s been a crazy ride, to say the least, and Lead Cookie is just getting started. But considering that we are hitting the 6 months mark, I thought it would be a good to reflect back on the past 6 months and the lessons learned.

This article is a list and summary of all of the lessons and tips I have picked up and learned over the past 6 months which I attribute Lead Cookie’s success to.

While I haven’t read Tony’s books, I thought the interview was at least worth giving a shot.And in that interview, one piece of advice stuck with me.And that advice has drastically changed by my business over time.

Finding new clients and better clients is the ongoing challenge of almost any agency or consulting practice.

In this post, I outline 20 different tactics that I have seen agencies and freelancers use to win new clients for their business. These tactics are all real-world examples that I have learned from hands-on experience or interviewing agency owners on my podcast.

About six months ago, an agency owner told me about this interesting Linkedin tactic that he used to win one of their best clients.

At first, I was skeptical on if the approach would actually work. So before recommending it to any of my clients or readers, I decided to give it a shot myself.

After 6 months, I can now cite closing more than $10,000 worth of consulting business from this passive tactic. And as I write this, I am in negotiations with one of my biggest clients to date which could take that closed number to $60k or more.

All of that revenue came from a simple lead generation tactic on Linkedin.