Impressive product. As annoying as it is that so many different standards now exist around the world, to perform the same functions, it's heartening to see products like this one, which will accommodate them all. If I were TI, I might consider more than just automotive applications for this.

@Bert, I agree. Actually, the scalability TI brings to the platform is impressive, and well thought out, I believe. It's one thing to design a super duper SoC, but it's completely another to allow scalability and re-use of software across the different models.

While the economy and mid size cars are generally driven by owners , the luxury cars are normally driven by the drivers while the owners sit back .

This aspect is very crucial while designing the infotainment systems for various car models.

So for economy cars majority of the controls need to be on the dashboard whereas for the luxury cars many of the controls especially for the infotainment should be in the hands of the backseat passengers.

@Krisi I live in India and here in India most of the well to do people having luxury cars keep drivers to drive their luxury cars. Driving on Indian roads is quite tasking especially in busy hours and parking is another problem in business districts. Having a driver solves both the hassles.

It sounds like the controls for infotainment should be distributed. Even if a luxury car has a hired driver in some cases, the driver must be able to control the infotainment system when they are driving alone. Having controls at each seat with an override in the hands of the driver (like the electric window controls) would seem the ideal solution.

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