Year: 2014

Every year there is one special travel event industry professionals and representatives alike are looking forward to: the World Travel Market. In the first week of November over 50,000 global travel professionals will flock to the capital city of England to exhibit, demonstrate and enlighten each other about their brands and services. For Bidroom this year will be extra special. After months of developing and refining, Bidroom will be launching a new hotel booking platform that will disrupt the playing field of major online travel agents by charging as little as 2% commission to hotels. And the best part? No contracts with restrictive clauses concerning rate parity. With Bidroom hoteliers remain in full control of their inventory and rates. How are major OTAs affecting hotels? For years the three giants of the online travel industry (Priceline, Expedia and TripAdvisor) have been roaming the lands, pushing down the margins of hotels and pillaging as they see fit. The numbers don’t lie. In 2013, Priceline’s Booking.com had roughly a third of market share in the European OTA …