Thursday, October 8, 2015

Canada September 2015

Tesla Edition

Sales were down only 1% YoY in Canada, with September being the fourth consecutive month in the 600-something units, keeping the flat market trend of the last months.

The
Model S continues to lead comfortably, tripling sales regarding the same period last year(!), while below it the Volt and Leaf continue to run for the runner-up position, this time it was Nissan's time to inch closer to the GM product, with both receiving reinforcements soon (Larger battery for the Leaf, 2nd Gen for the Volt), this will be a thrilling race to the end.Looking
at the rest of the YTD ranking, the Fourth Spot is being hardly fought between the Smart Fortwo ED and the BMW i3, this time with tiny two seater running ahead, but with only eight units behind them, anything can happen.

Tesla vs The Others (Canada Edition)

As
Elon Musk pointed out, the real competition of Tesla aren't other EV's,
but the ICE best selling models, so let's look how the Model S stands
in Canada (1):

Pl

Model

Jan - Aug.

1

Mercedes CLS / E-Class

2.069

2

Tesla Model S

1.289

3

BMW 5-Series

1.199

4

Audi A6

618

5

Cadillac CTS

479

Looking at YTD numbers, the ranking positions show some differences regarding its southern neighbor, Tesla is closer to the leadership, not only it has surpassed the BMW 5-Series, but Mercedes needs the CLS and E-Class to be together in order to distance itself from the Model S, so the leadership for the american model is something that could reach in the near future. Bravo, Tesla!

(1)
- Unlike in markets across the pond, the full-size car market in Canada
is much more diversified, with Chevy Impalas, Malibus, Chrysler 300,
Dodge Chargers, etc, all theoretical adversaries to the Model S, but
Tesla's direct competition isn't there, so the Model S is only compared
with cars with similar price and concept.