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Tuesday, February 23, 2010

SFDC: CRM or XRM

Salesforce.com or SFDC, the term seems to be synonymous to CRM systems. Some people know that Salesforce.com is just another CRM tool, while others compare it with other (primitive) CRM systems and argue the statement. But, I believe that keeping all the capabilities of Salesforce.com and force.com platform, SFDC has moved a few steps ahead of CRM and can be called an XRM system (X = Any/Multiple).

By XRM, I mean a system which is just not inside the boundary of CRM but can fulfil/achieve more functionalities as required in Finance, Insurance, and HR etc.

All of you, who might have worked on Saleforce.com and especially the force.com platform and played around Apex and VisualForce must have realized the fact that apart from using standard Salesforce objects e.g. Account, Opportunities, Leads etc. (which are integral part of CRM system), we can now create a lot of other custom objects as per our need (Bank Transactions, Payments, Invoice, Invoice line items etc.).

Furthermore, with the power of Apex we can build custom logic for these custom objects and achieve the required functionalities.

Finally, with the coolest tool/feature/technology of Force.com "VisualForce" we can create really groovy and intuitive UI applications. I have myself created a few such applications which have all the custom functionalities and were catering to different business scenarios other than CRM. Furthermore, with the addition of Salesforce Sites feature, I believe it was another jewel in the crown. We can now expose all our functionalities to outer world with minimal efforts.

4 comments:

CRM is a way of using technology to do just that. The idea of CRM is that it helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. Thanks for your posts.CRM Services

Though your idea is good. There are lot of bugs I can see on your sites page. I guess you have not done your homework well.I can directly access the admin pages. no need to login.http://anshulverma-developer-edition.na3.force.com/wiki/Hitesh__pagecontentSecurity threats are there. Hope you will correct these...Let me know if I can offer any help..Srinivashttp://salesforcetrekbin.blogspot.com

Yeah Srinivas you are right. As its a very old developer org. which does not have any portal users, its not secure that ways. This was just a demo application developed as a POC to proof that we can achieve it in SFDC.

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Sharing insights, ideas and learnings while implementing Salesforce based solutions for various enterprises. Learn more about Salesforce intricacies and some quick insights into complex or unknown areas.