Graff USA Hopes to Double Its U.S. Business

November 22, 2016byRob Bates

Its new president will beef up existing locations and add new stores

Graff USA hopes to double its U.S. business, says its new president, Meyer Hoffman.

Hoffman, a Mikimoto veteran, says the brand will beef up existing locations as well as add new stores. Graff Diamonds currently has six salons in the United States and boutiques in five Saks stores, including one that just opened in Houston.

“We want a major remodel for the Chicago store,” he says, “and a major refresh for the Madison Avenue stores. We are also expanding our store in Bal Harbor, Florida.”