PROBLEM

People do not know how to direct the distribution of information online.

Today for the realization of information online-campaign you need a team consisting of PR strategist / PR manager, online space monitoring expert, couple of writers and a fewSMM experts. Only 15% of their work is automated.

The formation of an information space will take them from a week to a month.

Solution

Gobells

What is it

Gobells — online-platform which studies, predicts, modifies and scales the information space* at the request of a client.

Gobells automates 90% of all work processes with the information which previously were performed manually.

The information which was formerly distributed in online-space chaotically, becomes manageable with Gobells.

Gobells reduces timing of information campaigns in dozens of times, and budget savings on the team alone can be up to 75%.

Indispensable in the information wars

Forms the infospace

Forms the information space on the principle “segment, structure, direct”.

Generates leads

Generates high quality leads from social networks on the most complex segments and products.

Predicts the development of the information space

Gobells clients know what the agenda of tomorrow will be.

Nobody did it before

Актуальность

The model works

Gobells aims to maximize the automation of manual processes and to enter to the global market.A model that lies at its heart has been successfully tested on:

electoral campaigns, including national presidential election

dozens of national anti-crisis projects

hundreds of cases on the formation of public opinion about brands online

Market

FOR WHO AND WITH WHOM

Platform application fields

Formation of the information space and PR

Information wars and crisis communication

Performance Marketing

A study of public opinion and behavioral models

Studying and forecasting of the market trends development

Customer Relationship Management

Media ratings

HR: employer brand / corporate culture

Clients and partners

Global companies

Local business

Political forces

Media holdings / Media

Research companies

PR agencies

Media agencies

Digital agencies

Рынок

GRP FOR ONLINE

At the moment the formation of information space online is at the same stage of development, the television market was before introduction of GRP – they just sold a number of commercials , there were no tools for prediction and control of the advertising campaigns’ effectiveness.

Gobells creates a new currency of the media market and allows you to objectively evaluate the effectiveness of communication.

Market

Today situation

Minimum automation

The process of the information space forming online is less than 15% automated and only in part of monitoring.

But its effectiveness depends on human expertise, as the systems unload amounts of information which is not ready for quick use. Its processing takes hours and days.

Lack of metric

Public opinion originates in social networks, but no one knows what he pays money for , forming the information space – there is no metric that allows to consider the coverage or any other desired parameter.

Lack of statistics

The information space volume is in no way linked to the effectiveness of campaign. There is no statistics for calculations.

It becomes a problem when you need to make quick decisions, and there is a high probability of an error.

General information on the current and potential markets also includes data on the markets of other regions: PR market ($1.51 billion in 2015 and $2.21 billion in 2020) and online research market ($2.7 billion in 2015 and $2.8 billion in 2020).