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7 of the Most Loved Products on Pinterest

Aside from the fact that Pinterest is a portal to inspiration—or should we say pinspiration—for just about every corner of your life, it's also a great way to gauge public opinion. We often notice trends forming across boards, which only makes us want to dive deeper into why certain items are being pinned, repinned, and liked. So what better way to understand what beauty products the public enjoys than to scour the pages of Pinterest for the most-loved items? As such, we searched high and low for the most popular product pins for your viewing (and shopping) pleasure. Keep scrolling to see what they are!

The thin, retractable tip and waxy consistency of this brow pencil make it a huge competitor in the world of brow products. It'll stay put all day and give off a natural finish, unlike some thicker- and creamier-consistency pencils.

We can't say we're too surprised to see this highlighter on the list. It sold out within the first few hours it was on the market and still flies off the shelves to this day. It's got a highly pigmented peach-pink undertone, perfect for strobing or just adding a little hint of shimmer to your complexion.

Bloggers, vloggers, and shoppers alike went nuts for this concealer when it first came out—and for good reason. Its rich, creamy consistency can easily be dispensed with the little sponge applicator tip to not only completely cover dark circles but also highlight your face, cover blemishes, and everything in between. It's also super blendable and won't settle into fine lines—a deal breaker for us Byrdie girls.

Whether you're a fan of strobing, contouring, highlighting, or all three, this brush will get the job done. Its bristle placement helps deposit just the right amount of colour onto the skin (just remember to clean it between products!).