Fellowship Church Pastor Ed Young and his wife Lisa, who have in the past garnered national attention for their innovative and frank approach to discussing sex and religion in marriage, including infidelity, are launching a 24-hour "Sexperiment" to help promote a biblical view of sex to show people "how sex done God’s way can lead to a life punctuated by exclamation marks—a life full of passion, purpose, and pleasure," according to a statement on the church's website.

The experiment will place the couple in a bed on top of Fellowship Church where, for 24 hours, they will not only eat and sleep, but they will conduct bedside interviews, talk via Skype with friends from around the world and discuss the biblical view of sex in a marriage.

The whole point, it seems, is to encourage married couples to build lasting relationships through intimacy with their spouse. For those who take part, a companion book is available with all proceeds going to Fellowship Church.

The event begins at 6 a.m. Friday.

Young is the founding pastor of megachurch Fellowship Church. The main campus is in Grapevine while there are satellite campuses in Plano, Fort Worth, Dallas and Miami, Fla.