Price Chopper ‘appalled’ by Schneiderman release

The supermarket chain Price Chopper is hitting back at AG Eric Schneiderman’s statement on his office’s settlement over its coupon policies. From its spokeswoman Mona Golub:

“We were appalled and disappointed by the inflammatory press release distributed earlier today by the New York State Office of the Attorney General (OAG), as its portrayal of Price Chopper’s conduct is false, misleading and inaccurate in significant respects, and is not supported by the Assurance of Discontinuance (AOD) to which Price Chopper agreed. In fact, contrary to the Press Release, the AOD makes no assertion that Price Chopper acted intentionally to harm consumers or that its practices caused any losses, let alone millions of lost savings to its customers. We’ve been in direct contact with the OAG to express our concerns and are awaiting their response.

What the OAG actually asserts in the AOD is that Price Chopper inconsistently denoted in its advertising the dollar value limit of its double coupon policy during select weeks in June 2011, January 2012 and April 2012 in Syracuse and Cortland, NY. Our decision to sign this agreement was reached after considering the likely cost of alternative actions, and because settling the matter will allow us to focus on serving our customers, including offering double coupons up to $.99 in all 130 of our stores.”