.. " ;:.;;--- , '<:"'"",,,", ... _=- f..::- .' "' - will agree, once you have visited our show- room, that it is an endorsement richly deserved. The 1953 Cadillac is supremely beautiful . . . its interiors are gracious and luxurious almost beyond description . . . and when it comes to performance-well, this is by far the greatest HStandard of the \ '" \ - , -, =-- ;.. ... " Jewels by Van Cleef & Arpels First Love of 20,000,000 Motorists! Surveys indicate that there are more than 20,000,000 motorists in America who would rather own a Cadillac than any other motor- car built in the land This is doubtless the greatest endorsement ever given an automo- bile- if not the greatest ever received by any manufactured product. But we think you -- - World" ever built. If you are among the millions who hold Cadillac as your Hfirst love," you'd better stop in and see us at your earliest opportunity. One look and one ride-and we think you will agree that this is the perfect year for making your motorcar dreams cÓÌhe true! YOUR CADILLAC DEALER " ;:::; -- -.,;.;.;<< -- .......... \;-\ \