"It is interesting to see how much reaction this retro branding
has created," Slimane told Vanity Fair. "Clearly, this
period of the history of the house was not well-known, which I
trust was a surprise for Pierre Bergé [Saint Laurent's long-term
partner]. I went back to 1966 - just before the events of 1968
[when 11 million workers revolted against the conservative politics
of then-President Charles de Gaulle - the biggest general strike in
history], but the awakening of youth was in the air, and Yves Saint
Laurent wanted to dissociate himself from the clientele of haute
couture and embrace this new generation."

The iconic French fashion house unveiled its new logo on its Facebook
page last month, incurring backlash from fans - with some labeling it "boring
and genuinely disappointing". Slimane will present his first show
for the label this autumn during Paris Fashion Week.