Best Diploma in Mass Communication & Top Ranked UK Dual Degree in Communications at KDU Penang University College

Top Mass Communication Diploma and Degree Programmes at KDU Penang University College

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Mass communication technically refers to the process of transferring or transmitting a message to a large group of people typically, this requires the use of some form of media such as newspapers, radio, television, magazines, or the Internet. Another definition of the term, and perhaps the most common one, refers to an academic study of how messages are relayed to large groups of people instantaneously.

At KDU Penang University College, you learn more with their comprehensive core subjects in all areas of communication. Master classes with celebrities and industry experts are conducted every semester for KDU Penang University College undergraduates. Students will get knowledge that only industry experts could share you so that you get ahead of the rest.

KDU Penang University College programmes produce graduates with a 90% employment rate. Their graduates are sought after in the industry due to our strong industry ready learning components built into our programme and trained by experts in their fields.

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Outstanding Diploma in Mass Communication at a Top University College in Penang

KDU Penang University College has some of the best mass communication facilities

The study of mass communication is centered around how messages persuade and affect the behaviour and opinion of the people receiving the content. Mass communication has become a very important part of everyday human life. Nowadays we are dependent on mass comm —from morning television news to social media feeds and blog posts; from personalized advertising messages to branded content sponsored by companies to communicate their messages.

Messages sent by mass communicators help inform the public and often help set agendas and public opinion. Mass comm professionals develop messages for a brand, product, company or institution and help the public make informed decisions.

The general public is dependent on mass communication for information about goods and services

Auditorium at KDU Penang University College Penang

available for purchase or use. Trained mass communication professionals know the best channel for their messages to reach the most people or the people most interested in the messages.

Through journalism, mass communicators use newspapers, television, radio, magazines, blogs, websites, mobile apps and social media to reach their publics.

Through strategic communication, public relations or advertising practitioners craft strategic messages about a product, brand, company or service.

With the diversification and evolution of mass communication, the field has expanded to a wide variety of social media and digital applications.

Close personal attention from KDU University College Penang full time lecturers allow for students to excel in their studies

The use of effective mass communication channels is becoming even more important in today’s fast-paced and global environment. The study and implications of mass communication, as well as the understanding of effective, ethical and diverse messaging, has never been more important.

Students must choose the best university college in Penang or around Malaysia to study Mass Communication so that they can acquire the necessary knowledge, skills and experience to be successful in their career. KDU Penang University College Penang is acknowledged as one of the best universities in Penang to study mass communication.

Why Study Mass Communication & Public Relations Degree at KDU Penang University College

KDU Penang University College communication students gain the necessary knowledge and skills to succeed in the job market

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At KDU, we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas.

COMPREHENSIVE INDUSTRY BASED SYLLABUS

Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for our undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.

INTERNSHIP STINTS WITH TOP MEDIA AGENCIES

Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.

STATE-OF-THE-ART LEARNING FACILITIES

Professional Recording Studio at KDU University College Penang

Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. KDU Penang University College state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.

INDUSTRY READY AND RECOGNISED

KDU Penang’s programmes produce graduates with a 90% employment rate. KDU Penang University College graduates are sought after in the industry due to their strong industry-ready learning components being built into the programme as well as the fact that they are trained by experts in their fields.

COURSEWORK ASSESSMENT-BASED DEGREE PROGRAMME

KDU Penang University College degree programme is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self motivated.

Year 1 Diploma in Mass Communication Subjects at KDU Penang University College

KDU College Penang mass communication students have access to top notch facilities

Introduction to Mass Communication

Public Speaking Skills

Writing and Referencing Skills

Principles of Public Relations

Introduction to Sociology

Introduction to Computing and Information Technology

Principles of Advertising

Media Research Methods

Media, Culture & Society

Introduction to Radio Production

News Writing & Reporting for Print Media

Introduction to Film Studies

Mass Media Law

Year 2 Diploma in Mass Communication Subjects at KDU Penang University College

Lecture Hall at KDU Penang University College

Photo Communication

Organizational Communication

Principles of Copywriting

Consumer Behaviour

Creative Strategy

Media Planning

Desktop Publishing

Multimedia and Web Development

News Writing for Electronic Media

Personal Development & Leadership Skills I

Personal Development & Leadership Skills II

Practical Training

The Best UK Dual Award Mass Communication & Public Relations (PR) Degree Programme in Malaysia at KDU Penang University College

Photography Studio at KDU Penang University College

KDU Penang’s BA (Hons) in Communication and Public Relations UK Dual Award from a Top Ranked University provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment.

Students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.

KDU Penang University College has some of the best mass communication facilities

All lecturers are fully qualified with degrees and postgraduate degrees in their fields. Some are from the industry and 95% of staff have more than five years teaching experience. Each batch of students is small, around 25, to ensure the quality of teaching is not compromised.

UK Dual Award KDU Penang University College Partner University – University of Lincoln Rankings

University of Lincoln is a Top 50 Ranked University in the UK

The University of Lincoln has recently been awarded gold in the Teaching Excellence Framework 2017, the highest possible grade, judged as delivering consistently outstanding teaching, learning and outcomes for its students.

University of Lincoln is ranked in the top 400 universities in the world by QS World University Rankings 2015

The Guardian University guide 2018: University league table ranks University of Lincoln at 47 overall

The Guardian University guide 2018: University league table for Journalism, Publishing & Public Relations ranks University of Lincoln at 11th

The Guardian University guide 2018: University league table for Media & Film Studies ranks University of Lincoln at 28th

The 2018 Times and Sunday Times ranks University of Lincoln 54th in the UK.

In the 2018 League Table Ranking by the Complete University Guide, University of Lincoln is ranked at 50th overall.

In the 2018 League Table Ranking for Communication & Media Studies by the Complete University Guide, University of Lincoln is ranked 30th.

The University of Lincoln is placed in the top half of all UK institutions by the Guardian 2016 University Guide and the The Times and Sunday Times Good University Guide 2016.

Internship stints with top media agencies for KDU University College Penang Mass Comm students

You get to experience working on the job. Get ahead in your resume with 3 months working stints with Malaysia’s top media organizations. The internship stints will open doors and opportunities for people with the right qualifications and skills.

State-of-the-art learning facilities at KDU Penang University College

KDU College Penang mass communication students gain the necessary knowledge and skills to succeed in the job market

KDU Penang University College Penang’s state-of-the-art learning facilities provide experiences and knowledge found in the industry to enhance and enrich learning experiences. Get practical experience with the industry early with industry standard facilities at KDU Penang University College with excellent facilities such as:

EduSpiral Consultant Services- Your Personal Online Education Advisor

EduSpiral counselled me online and met me at KDU College Penang to take me around the campus. It helped me a lot in making the right decision.Archie Wong, Keele University business degree programme at KDU College Penang

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information.

Full Name as in IC. (If you are the parent, please give the child's name)(required)

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