Today on This Works Marketing Marketing Experts’ Interview series, Sheryl and I talked about her early days in the music business, her love of music, and why she wants to share that feeling with families all over the world. Follow Follow Follow...

I sat down with Mindy Hines from Spotted, formerly the Senior Director of Advertising, Media and Social Strategies at Keurig, to talk about building a direct-to-consumer business for a brand. Follow Follow Follow...

Is Your Business Being Amazoned? In this 6-part series we are going to address specifically how to take control, the proven tactics that allow you to differentiate your product from everyone else’s, how to make sure your potential customer knows why your product...