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This is the Secret to Content That Stands Out and Makes An Impact

It’s a crowded content landscape out there.

Just about every business has a content marketing strategy, and there’s a staggering amount of blog, video, and image content being created every second.

Sometimes it feels like being in a crowded room where everyone has a megaphone.

You need to grab your audience’s attention.

But how do you do that when there’s so much competition?

How do you get them interested in your content, specifically — enough to keep them coming back?

There’s something really, really important that you need.

Behind all the content, and behind your products or services themselves, you need a brand identity.

A strong brand is something people can really connect with, on a deep emotional level. Your brand has a story and a personality of its own.

People don’t buy things from Nike or Tiffany for the products alone.

It’s about how the brand plays into their own sense of self-identity.

In a recent blog post, Jeff Bullas explains how a strong brand can set you apart from the pack.

Ask yourself the following questions to form a clear-cut picture of your brand:

What inspired you to make your product and start a business?

What are your brand’s values?

What problems do you solve for consumers?

If your brand was a person, what would they be like to hang out with?

What is the single most important thing to you and your business?

Determining your unique brand story is not just about creating a valuable marketing asset. It’s also about identifying the guiding principles that will impact every aspect of your organization as well as the content it produces.

Develop a unique voice

Regardless of the business you’re in and the USP of your product, the bare bones of your messaging will be more or less the same as that of your competitors when it comes down to it.

You are all in the same field, after all, and offering similar solutions to common consumer issues.

Your ability to separate yourself from the rest of the pack therefore depends heavily on the unique brand voice you develop.

Developing your voice is not something that happens overnight.

You will need to look at the heart of your audience and brainstorm creative ways to reach them.