Friday, September 26, 2008

5985: Colored Corporate Speak.

WPP media network Mindshare has a new logo and semi-new name. The former MindShare decided to go with a lower-case ‘s’ and fresh graphic. “The logo has longevity, simplicity and flexibility—it’s future-proof,” said Mindshare’s marketing director. “And it’s purple. We’re always going to be purple people.” Although the overwhelming majority of them are probably White.