Where Subscribers Read Email

The past year has brought many changes to the world of email marketing. Whether it was the replacement of Outlook.com with Office 365, the introduction of the Apple Watch, or a continuous increase in mobile opens, email client market share stats have seen plenty of shifts.

In Litmus’ 2015 Email Market Share infographic, they analyzed over 13 billion email opens to see where subscribers read emails. They took a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.

The Infographic

Which Email Clients Do Your Customers Use?

While general email client open data is great for looking at trends, it’s your audience that matters. With the addition of a small tracking code to your campaigns, Litmus Email Analytics generates a report of where your subscribers open your emails. Use that data to focus your testing efforts—and ensure your campaigns look great in inboxes where your subscribers are opening.

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Cometrics Editor

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We all hear a lot about “best practices” but it’s thoughtful analysis of research data that’s driving marketing. There’s tons of it our there, but most is buried in boilerplate or hidden behind long forms. Cometrics is here to change that.