As noted by Thorn, demand for Americanized versions of Mexican food has exploded over the last decade, with sales jumping in medium to large Mexican chains by 86%.

Mexican is a staple in many Americans diets, however California Tortilla wanted to establish itself as a restaurant where people could visit even if they weren’t interested in Mexican flavors.

California Tortilla is standing out from the crowd by offering non-Mexican food in Mexican packages, ‘it’s practically our identity’ CEO Keith Goldman stated. This ability to have a unique identity and be noticed has so far delivered great success to California Tortilla, with more than 50 restaurants now open.