10.
… to unlovely McFlips… I want to be eaten by Google Microsoft – have me for dinner What ??? No one wants to buy me ?

11.
… to the grey area of treadmill ambition. “Stuck on a monetary treadmill” “Addicted to running after more and more, and then more still, without ever stopping to ask why” “(I) will retire after he became “a real after-tax billionaire.” “I just want to have more money than Larry Ellison. I don’t know why. But once I have more money than Larry Ellison, I’ll be satisfied.” Source: The New New Thing, Michael Lewis; Built To Flip – Jim Collins

12.
Some “fundamental tenets” taught in b-school, enforced by the media and embraced by us … I’m a loser if I don’t appear on CNN. Quarterly Earnings Forecasts are sacrosanct. All is lost if Kleiner Perkins does not fund me. To grow, a social network must offer its services for free. Hook or crook, get the damn deal. I NEED to cash out with at least USD 5 million Startups don’t have the resources to be socially responsible. Obliterate your competition. Kill it. Hack it to death.

13.
… aren’t so fundamental after all … which means that we have the choice… Source: Electron: Wave Particle Duality

15.
… Is fear driving you ? Fear is the path to the dark side. Fear leads to greed . Greed leads to unauthenticity. Inauthenticity leads to suffering . Water is going to run dry. I will be safe only if cocooned in a gated community. My life will come to nothing if I don’t become famous I’m scared of being poor. I want to have enough to retire 5 times over I’ve simply got to do something bigger than Ellison. Else nada. Source: Yoda, Jedi Master