California: Designing Freedom

What do Victor Moscoso’s psychedelic music posters, Harley Davidson’s Captain America chopper, the film Easy Rider and a pair of Snapchat Spectacles have in common? According to the curators of an exhibition at Design Museum, they are all ‘tools of personal liberation’, created in California and indicative of a philosophy that has made The Golden State the most influential place on the planet for groundbreaking design and technology.

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 94 looks like at Eye before You Buy on Vimeo.