About us

The idea to put a heart on the flag seemed like an obvious one, in fact, Beth and John Kelly had the idea for years. One day in 2011 they printed stickers just to share with friends. They were thrilled when the Steaming Bean in Telluride, CO offered to sell them at the counter.

In June of 2012, Beth + John got married in Telluride. Their friends surprised them, and all their guests, with Big Colorado Love hats just before the wedding party hopped on bicycles for a wedding parade!

And Big Colorado Love was born.

More hats were made and a website was built. To pay forward the generosity of their friends, Beth & John made giving to charities part of their business plan.

BCL is proud to donate proceeds from this quarter's sales to the La Plata Open Space Conservancy, whose work has kept wild 30,000 acres of Colorado land wild and protected from development.