Matthew Jockers

Aaron Stanton is a book browser – he loves to hang out in libraries and bookstores.

At least since 2003, while still a student at the University of Idaho, he has been dreaming of a way to improve the book-browsing experience with the help of technology.

Over the past eight years, he organized a “book genome project,” dedicated to “breaking books down into their constituent elements on a large scale,” which in turn led him to form a company, BookLamp, which is debuting today.