The animated series "Masha and the Bear" enters the Chinese market. The company "Masha and the Bear" (producer of the cartoon of the same name), developer of software for distribution of content SPB TV and Chinese Shanghai Media Group (SMG) will sign a memorandum on the promotion of the brand "Masha and the Bear" in China. The companies create a joint venture that will distribute the cartoon in this country, representatives of all three sides of the deal told Vedomosti.

SPB TV Company, National Advertising Alliance (NAA) and Channel One have launched a test version of the solution that allows OTT market participants to start legal live broadcasting of television channels in the Internet taking into account legal and commercial interests of television channels.