All Initiatives

Citi Ventures, referred to as the “innovation engine” of Citi, seeks to conceive, launch and scale new ventures with the potential to transform the future of the financial services industry. They invest in startups, pilot new technologies, and work collaboratively to test new products and business models through the Citi Innovation Labs and Citi businesses. If you've payed for a product or service using Square, you’ve used a product that Citi Ventures invested in.