Two And A Half Minutes To Midnight

The “Doomsday Clock“, which has hovered ticking over my entire life, moving to 3 minutes to midnight in 1949, the year I was born, because of the advent of there Cold War, has now moved closer to midnight. Two and a half minutes, to be precise. I sense both the squeeze and the opportunity.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on the Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.