4A’s Data Summit

“Preaching to the choir… but we need to come together as a choir to ensure a better data understanding, better data integration and better decisions for the businesses we serve.”
~ Louis Jones, 4A’s

“The marketplace is changing faster than we can keep up with it… and there’s no way to track unduplicated reach across platforms, TV, publications, OTT, and if anyone tells you they can, they’re lying…”
~ as tweeted by Mariko Hunt