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GooglePenguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine

What You Need to Know About Google Penguin 2.0from dnnsoftware, ago in Originally presented at a DNN webinar, "Google’s Latest Algorithm Update! What You Need to Know." http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/420806 In 2013, Google has made big changes to its Penguin algorithm that you need to know about. Google Penguin 2.0 can affect your how your website stacks up against the competition. This presentation covers: 1) Google’s recent Penguin 2.0 update 2) How Penguin 2.0 can impact your SEO, PPC and SEM. 3) How to integrate social media onto your website 4) How social media can play well with both SEO and PPC