Global competition, together with heightened expectations from companies, customers, and employees alike, has transformed our workplaces like never before. Consequently, the role of engaged employees and loyal customers in business success has become even more important.

The Incentive Marketing Association (IMA) stands ready to help editors and reporters cover this ever-changing business scene.

Whether your story intends to examine hiring, training, retention, or motivation strategies, the IMA and its team of experts can help journalists navigate these complex issues with fresh thinking, the latest in research, current trends, and a dedicated team of subject matter experts for interview opportunities. >>Read more.