Moose Enterprise re-launches Mighty Beanz

Friday, February 19th, 2010

The next nation-wide toy phenomenon will hit the shelves in March 2010 when Moose Enterprise re-launches Mighty Beanz.

Moose originally launched Mighty Beanz in 2003 with amazing success-it was placed at the No.1 and 2 ranked positions of the ATA’s Top Selling Activity Toy list within only 6 weeks of the product’s launch!

“The Mighty Beanz re-launch is one of Moose’s most exciting developments for 2010”, says Paul Solomon, Sales and Marketing Director. “Its previous success was absolutely phenomenal and we are expecting the craze to be bigger than ever before. Retailers across Australia will literally be unable to keep up with the demand!”

The Mighty Beanz frenzy began earlier this year when it launched in the US with immense success. If early US sales figures are anything to go by, Mighty Beanz are predicted to fly off the shelves in a collector’s frenzy when they hit Australian retailers.

And with 100 to collect in Series 1- collector’s will keep coming back for more!!

Mighty Beanz are plastic bean characters which have unpredictable movement and are aimed at Boys aged 5-9 years. Each bean belongs to a Bean Team and carries a rarity level to signify their value, the idea being to swap, collect and race the Beanz.

Each bean has wacky cartoon graphics and there are five team members and 20 teams available in total per season, launching with 100 Beanz in season one

The predicted success of Mighty Beanz in 2010 is not only based on past performance. “The combination of affordable price points and today’s economic environment means this craze will not only be fun and hugely desirable for the kids, but also easily attainable”, says Mr. Solomon.

With an entry price point of $2.99 for 2 beanz, Mighty Beanz will be a popular pocket money purchase.

File Library

Contact Profile

Moose Enterprise

We’re in the business of making children happy!”

Moose, the 2009 Winner of the Australian Development, rafts and Activity Toy of the Year, Girls Licensed Toy of the Year, Boys Licensed Toy of the Year and Licensed Toy of the Year Awards is renowned for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including activity toys, arts and crafts, novelty items, electronics, outdoor and preschool products. Moose is best known for such popular brands as Beados and Bakugan. Stefanie PrawdzicP: 03 9579 7377W:www.mooseworld.com.au