Social networks are the new marketplace for shoppers. Consumers are increasingly looking to Facebook, Instagram and Twitter for their online purchases.

For marketers, this means understanding how consumers use social networks, so they can turn them into brand buyers. Although direct purchases are not yet available through all social networks – watch this space closely - the inspiration and intent to buy is clear.

More than half (56%) of consumers who follow brands on social media sites do so to view products, says new research from loyalty analytics company Aimia that own the Nectar loyalty brand.

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About Qube Media

The Qubist platform and methodology was devised by the advocacy marketing experts at Qube Media Ltd, experts in content marketing and social media since 2003.

In 2017, Qubist made Real Business’s The Future 50 list for 2017. The Future 50 identifies the UK’s most disruptive companies in operation today. Past names such as Songkick, Made.com, Secret Escapes, Funding Circle, Crunch, Gousto and Revolut. The list details businesses where a new approach can cause shockwaves in a dormant industry.