I use both YouTube and Wistia. For videos that go in blog posts, I publish the video to YouTube and link back to the blog post with the video in Wistia. The blog post contains additional content, so it is clear to the viewer who clicks through from YouTube which is the better area to follow.

I can also see the case for just using YouTube for videos in blog posts, especially if you have a large RSS following, as YouTube videos play in Google Reader.

Where Wistia excels for me is the analytics portion and the embed code builder. I merge the persons email into the Wistia analytics. I can then start to understand the path of video consumption that leads to a sale on a customer by customer basis. By breaking those customers up into target users, I can figure out the buy path for each of my target user groups.

In short, I use YouTube for free publicity... even if I get a couple of hundred extra videos, it is still worth it to me. Wistia for videos that I want to track the performance of, so as to improve my messaging. July 05, 2012