Time For Some Campaignin’

JibJab’s latest political music video premiered last night on The Tonight Show with Jay Leno and it’s another winner. Co-Director Evan Spiridellis tells us:

I think you’ll notice that we significantly upped the production value while trying to remain true to the original thing that made This Land work – funny collage heads. It was also really important to us was not to repeat ourselves so rather than the tit-for-tat that was in This Land we wanted to make this a true character piece and give each player a verse to try and define themselves. (It was a real challenge trying to sum up each candidate with only 5 lines!)

Evan and Gregg have also written a great production blog on the making of this particular film.