John Morton

What is the equity in your data, and are you realising it? This workshop is aimed at those just starting out on identifying and validating data monetisation opportunities and will leave them with the information they need to make well informed choices about their the challenges and opportunities from information. Attendees will gain all the information needed to assess and value initiatives successfully, with a key focus on:- The four methods to drive value from Data

Perspectives for identifying opportunities

How do you identify who would find your data useful?

Methods for taking your organisation on a data voyage and avoiding common pitfalls

Techniques for representing the journey

New measures for measuring impact/value

Check out the incredible speaker line-up to see who will be joining John .