The Dodge brand from Chrysler announces two Special Edition packages and a new Rallye Appearance Group for the 2013 DartToo many choices

Too much of a good thing can sometimes be bad. Take the Japanese manufacturers, for example. Toyota, Honda and others have long demonstrated that narrowing down the choices new car customers have to make both decreases confusion and increases profitability. It also makes dealers happier.
That’s because while it may be nice picking and choosing among dozens of options, it can prolong the buying process and even confuse the customer. Building ten different variations instead of three hundred also makes a vehicle simpler to assemble, cutting down on waste and adding to an automaker’s bottom line.

Finally, dealers don’t like being stuck with a model that’s difficult to sell because it either has too much or too little equipment.

The obvious solution, then, is to reduce the number of model variations by assembling options in equipment groups thus making everybody happy.2013 Dodge Dart option packages

Earlier today, Chrysler’s Dodge brand took a small step in what its dealers surely consider to be the right direction by announcing two “Special Edition” packages for both the Dart SXT and Dart Limited models and a new “Rally Appearance Group” for the Dart SXT.

“These new Dodge Dart Special Edition packages show how we’re listening to our customers,” said Tim Kuniskis, President and CEO, Dodge Brand. “Since we launched the all-new Dart last June, we’ve been able to see how customers are ordering their Darts, and as a result, we have simplified our offerings to meet their requests – allowing us to offer them an even better value in the process.”2013 Dodge Dart SXT Special Edition

The 2013 Dodge Dart SXT Special Edition package has an MSRP of $595 which translates to a starting price of $19,481for the Dodge Dart SXT Special Edition. It will feature all the standard equipment of the SXT model, which includes, among other things, a 2.0-liter 160 horsepower Tigershark 4-cylinder engine, power windows, power locks, remote keyless entry, power mirrors, air conditioning, 60/40 split folding rear seat and 17-inch alloy wheels.