This bachelor thesis deals with Internet, a modern medium which could be used for marketing communications. The comparison of the usage of Internet in the European countries and the Czech Republic was made here. The work describes principles of e-marketing, continues with communication mix on Internet, kinds of e-marketing and finishes with implementation of e-marketing in the bonesprit company. The methods used for web pages promotion are involved here. There is especially written about web presentation, banner advertisements and search engines optimalisation. Individual methods are being compared and advantages and disadvantages of each e-marketing tool are foreshown.