Business

Digital Marketing: Everything you need to know

Digital marketing in India is a vast growing industry. In India, until 2010 many companies were not opting for digital marketing and its scope for doing business was minimal. Companies were not willing to change their traditional ways of doing business. In this blog post, we will discuss why digital marketing is blooming industry and scope of digital marketing in India.

The influence of digital market media brought a storm of change in marketing strategies, one of which was digital marketing. Digital marketing proved to be far more efficient than the traditional methods of marketing. You can lose a large number of customers if you don’t engage in digital marketing and have a strong online presence. In the present era of the market world, digital marketing is no more an option.

Digital marketing is process of interacting with customers, building and maintaining customer relations using Digital Platforms. It includes marketing of products and services over internet, through Mobiles, Laptops, Desktops and all Digital Mediums. Digital Marketing is a targeted, measurable and interactive way of marketing which helps businesses minimizing the marketing cost and maximizing the results.

Digital Marketing is the ‘need of the hour’ or we can say ‘backbone of any business today’. Each and every business needs to be Digitally strong to stand in the market. Digital Marketing also helps brand building because it increases the recall value of brands. Digital word of mouth spreads on faster pace than physical word of mouth.

Why Learn Digital Marketing?

We are moving to a digitalised world. In India and globally, most of the companies looking forward to have an online presence. This, in a way, will also create more job opportunities in the field of digital marketing by 2020.

Increase in Internet Usage: First and foremost reason of learning Digital Marketing is increase in number of internet users. Everybody is consuming content on internet. Businesses also want to be present on internet because their customers are hanging out thee. India will soon rank one number 1 in number of internet users which will be more internet users than US.

Increase in Demand of the Jobs: Digital Marketing is an industry which is growing at the rate of 42% per annum where other industries are struggling with 5-10% growth rate. In India, easy availability of mobile phones and internet has helped to grow the number of internet users. Total number of internet users in India are around 500Million and increasing.

Progressive and changing with time: Being a new industry yet it is very progressive and keeps adopting new skills and technologies. New ways, tactics are coming in every day in the industry. Search Engine algorithms, Ads displaying algorithms, trends of interacting with customers are changing regularly. Every day people learn and experiment with new things which makes it an interesting and growing profession.

Transferable Skill: Digital Marketing is a skill which people can apply on any type of Industry. Only the products and services might change from industry to industry but the Digital Marketing tactics, skills remain same for different industries.

Not bound to particular background: To learn Digital Marketing one need not to have some particular background. Anybody from any educational background can master this skill.

Career Opportunities in Digital Marketing

Digital Marketing Industry offers full freedom to build your career. It can be working on a big role in a big brand or it can be building your own business. Job seekers can easily grab good jobs. Students can start earning while being in colleges by spending some extra time regularly. House wives can also earn great with their creativity and skill. Most of the career opportunities are listed below which you can check according your career’s stage or profession.

Marketing world is taking a shift and being positively influenced by Digital Marketing. All the positive factors of Digital Marketing are flexible, cost-effective, convenient and effective which make it more favorable and acceptable as compare to Traditional Marketing. All the businesses old or new startups are also opting Digital Marketing in order to market their services & products and to build their brand identity.

Looking for a job in Digital Marketing? Following are the roles which can be a great career option for you!

Digital Marketing Manager

SEO Executive

Web Analytics Executive

Search Engine Marketer

Inbound Marketing Manager

Email Marketer

Content Marketing Manager

Social Media Marketing Expert

Conversion Rate Optimizer

You can read in details about all these roles below:

Digital Marketing Manager

A Digital Marketing Manager is the one who manages the Digital Marketing team. Generally, Digital Marketing Manager reports to the Vice-President of the company. You should have knowledge of all the fields of Digital Marketing so that you can make the whole process effective. To grab this post, you should have five or more years of experience along with the practical exposure and certifications. The salary of Digital Marketing Manager ranges from 15 lakhs to 20 lakhs per annum.

SEO Executive

Search Engine Optimization (SEO) helps your website rank on the top of search results. Having good ranking increases the number of visitors to a website. Every business would want to rank on top on search engine result page(SERP) to gain more attention and publicity hence more sales. An SEO executive’s role is to do keyword research, to enhance user experience optimization, using Google webmaster tool, Google Analytics, getting pages indexed, manage duplicate content etc. Average salary package is 4lakhs per annum for freshers. Then their is no upper bar for maximum salary.

Web Analytics Executive

To analyze the performance of websites, we use web analytics. An executive in the role of a web analytics executive uses some tools like Google analytics to monitor all this traffic and how this traffic moves. It also includes traffic analysis, business research, market research and web traffic improvement. Average salary ranges between 4lakhs to 25lakhs per annum.

Search Engine Marketer

This is a very important role in Digital Marketing. It is all about managing Pay Per Click(PPC) also called as Cost Per Click (CPC). There is a process of auctioning which prioritize the ranks of ads and manages the order in which ads appear on the search engine. Search Engine Marketer is the one who makes all the strategies for these bids and Google AdWords. Google being a mostly used search engine, we refer this process as Google AdWords. Search Engine Marketer should have knowledge bids for different areas in that industry.

Inbound Marketing Manager

Inbound marketers attract customers through content market, SEO, blogging, video marketing, social media etc. Almost every company is doing Inbound Marketing to increase sales. An Inbound Marketing Manager creates all these strategies to create effective content and attract more customers.

Email Marketer

Email Marketing is found to be most effective way of promoting products & services and increasing sales. As a Email Marketer you will use email communication tools to manage campaigns and mass emails and brand awareness through emails. In this role you will create strategies and monitor campaigns to maximize customer engagement hence maximizing sales.

Content Marketing Manager

As a Content Marketing Managers you will have to manage blogs, drip marketing campaigns, different lead generation channels, social media acounts, email communications and video marketing. You will have to manage and monitor the content so that it is more effective and atracts more customers.

Social Media Marketing Expert

Social Media Marketing Manager is the one who maintain social media marketing campaigns and other activities like content on social media profiles. They have to create and manage all published contents (images, video and written).

Conversion Rate Optimizer

As a Conversion Rate Optimizer, you will have to craft strategies to increase conversions on every stage of marketing channel. A CRO strategies the process to increase conversions by bringing more traffic to website and convert them into potential clients. You will use different tools to perform all these activities so you should have hands on experience of the tools.

Types of other opportunities:

Start working as a full time or part time freelancer by taking projects online

Become and entrepreneur and start your own online business

Become a Digital Marketing Consultant and provide services to clients

Help small businesses grow online and get reoccurring business

Future Scope of Digital Marketing in India

Digital Marketing has a vast scope in India. India in one of the fastest growing economies in the field of IT, business, designing, content creation, professional services, information, analysis etc. India will soon become number one country with maximum number of Internet users. Now it is on rank 2 after US. This is why Digital Marketing has a big scope in India. In future India will have more than 600million internet users which will grow further.

During 2013 in India number of users were only 16% and it increase to 31% in 2014 and after that this number is growing exponentially. According to a survey conducted, 40% enterprises in India are completely dependent on Digital Marketing and in near future this number will increase to 99%. you can take an example of E-commerce where India competes with countries like UK and US in online business deals. Digital Marketers demand is also going to increase a lot in future in India.

Indian government, under Digital India campaign supporting this industry a lot. This will, in future provide more career opportunities & jobs as new start ups are being started and growing.

According to reports by 2020 there will be more than 8Lakhs Jobs in this field and will be a tremendous growth in demand for digital marketers in India. If you are interested then it is the right time to learn digital marketing in order to grab a well paying job with a great scope of career in future.

Salary Package for a Digital Marketing Manager in India

Businesses are investing a lot in this field to be number one in the competition. All the industries are producing jobs in Digital Marketing because irrespective of the industry, business need this to promote their products and services digitally. Because of all these facts there will be 8Lacs jobs available till 2020 in this industry.

For all these jobs available in market salaries range is as below:

For fresher: from 3.5 Lacs to 5 Lacs per annum

For experienced of 5 to 10 years: 12 Lacs to 20 Lacs

For experienced more than 10 years: 20Lacs and there is no upper bar for maximum salary

Other than this it also depends on your expertise. What projects you have worked on and how complex and big were the projects. All this teaches you so much more in terms of strategies on higher level.

According to a survey by PayScale.com, the average pay for a Digital Marketing Manager is INR 4,12,492 per year. According to your experience, you can be on on any level on pay scale. You can always go to www.PayScale.com for more updated information.

IT Kart’s Digital Marketing Course:

IT Kart offers Digital Marketing Courses for Students, Working Professionals, Small Business Owners and anybody who is interested in learning. In this course, you will learn while working on live projects. Which will give you enough of practical knowledge of the subject. This course is 100% practical based. You will learn everything from basic level to advance level. You will get an enriching experience of working in this continuously growing industry which will help you become c0mpetitive in the market.

Course Duration: This course is planned according to the convenience of individuals According to your stage of career you can check below what timing best suits you:

Students: Can complete the course as 6Weeks/6Months Training Program

Working Professionals/Business Owners: Can attend evening batches according to availability

Corporate Trainings: Companies can plan trainings for employees over weekends or less hectic weekdays

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