FLOWER POWER AT BLOCK 37

“April showers bring May flowers… all around Block 37!” Bet you didn’t learn that verse as a child, did you? We’re all about creative liberty here at Block and that’s why we’ve decided to take this beloved little ditty and bring it to life with a collection of flowery frocks, footwear, fragrances and other finds to turn your lifelong dream of living in a secret garden into reality!

FLOWERING FASHION

It’s a scientific fact that flowers make people happy (we’re sure there’s a journal article somewhere). Looking in mirrors and catching your reflection in windows will therefore be a joy when you bust out these bouquets!

Here’s a little something for every occasion. The embroidered heels make us want to be on a Havana terrace dancing with a mysterious stranger. Or at least take salsa lessons. Or maybe just eat salsa. Regardless, they’re beautiful and perfect for hot summer nights. Then we couldn’t leave you without something to wear to work the next day. Because a morning after a night in heels is the worst kind of hangover there is.

Flowers are like the jewelry of the Earth. What would Mother Nature be without her daisy dangles or buttercup brooches? Just dirt, that’s what. Get in on her style with these lovely little reminders that Earth truly is the best jeweler!

The whole “stop and smell the roses” could get kinda awkward when you’re the one smelling like flowers. Strangers walking unusually close, acquaintances asking to sniff you… but who cares? You smell phenomenal.

If you were in the Loop last week, you may have seen a creative looking crew – cameras and lighting equipment in tow – directing a woman in a fierce green coat back and forth across a busy street. If so, don’t be alarmed, you were simply on the set of Block 37’s most recent photo shoot.

Paint the town red! Red wine, that is. Yes, though vino is beautiful in all its varieties, that perfect shade of deep maroon – the one we all know probably a bit too well – reigns supreme for Fall 2016.