This image provided by the New York City Police Department shows surveillance video images the two men who are suspected of robbing a New York City jewelry store at gunpoint in broad daylight Tuesday Nov. 11, 2014. Deputy Chief of Detectives William Aubry says one of the store's co-owners was pistol whipped by one of the suspects and suffered minor injuries. (AP Photo/New York City Police Department)
(The Associated Press)

NEW YORK – Authorities say the search is on for two men who robbed a jewelry store at gunpoint in New York City's Diamond District.

The NYPD says one of the store's co-owners was pistol whipped during the brazen midtown Manhattan heist at about 2:45 p.m. Tuesday.

One of the suspects entered the eighth-floor Watch Standard Jewelry store wearing a dress shirt and suit coat. Police say he pulled out a gun and grabbed several pieces of jewelry, putting them into a black bag.

The second suspect wore a hooded sweatshirt and waited in the hallway as a lookout.

Police say the co-owner was forced to empty the contents of a safe. He suffered minor injuries.