Harmonic White Paper

Empowering Media Companies through Agility

The Need for Cloud-Native Media Processing Solutions

Media companies today face many pressures. Whether it’s a Pay TV operator trying to launch a new channel quickly or looking to package content for its TV Everywhere offering, or for that matter any content creator struggling to find an efficient and cost-effective way to go over-the-top (OTT) direct to consumers, all these use cases echo similar challenges. Today’s media executives are faced with existing investment in on-premises system that typically do not afford the sort of flexibility that is required to stay competitive.

Media processing in the cloud is an attractive growth strategy since it naturally allows for deploying state-of-the-art solutions without ongoing CAPEX outlay. The cloud also naturally provides the ability to deal cost-effectively with peaks in load and demand without having to compromise on speed of delivery or having to digest the cost of under-used hardware during non-peak times.