‘Our team is full of brilliant conversationalists, it’s an important part of being a hair stylist, and most of our customers love coming in to have a chat,’ he said, ‘But at the same time, we understand people lead busy lives where they may have been communicating with people all day and want some relief.’

He adds: ‘A trip to the hair salon is supposed to be relaxing, and while for some people that means catching up on what’s been going on in their lives, not everybody is comfortable with small talk.’

He says he wanted to take the embarrassment away for those people who don’t enjoy small talk but feel like they have to make an effort. You just choose the quiet option when you book.

Having hairdresser chat is like making small talk at a boring party with the added insult of having to stare at your face in the mirror.

‘Of course, we’ll talk to them about their hair and what they want, but apart from that, they’ll be able to enjoy the experience in silence and read a magazine uninterrupted if they want to,’ he explains.