> With all respect to Lamar and Jan, the elepant-diamond is not really feasable.
> It reproduces poorly at low resolutions or limited color palettes -- heck,
> even at high resolution it's a bit muddy. Frankly, a usable logo has to be
> draw-able on a cocktail napkin with a ball-point pen, or people will ignore
> it. Also, what would we be *saying* with an elephant in a diamond?
My take would be a new elephant but still an elephant. Use a slightly
more dynamic color of blue. The soft blue (IMHO) is just too, blah.
Basically and "updated" elephant. Every logo goes through a life cycle
where they slightly change or color are slightly modified in the
beginning of their life cycle.
J
>
> Ideas, anyone?
>
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