eSCon USA to Host the First Meeting of the Brand Research Council

Published May 17, 2017 by OCR Editor

For two days, starting on September 13, the eSCon USA will bring together eSports industry leaders and see the launch of the Brand Research Council.

The eSports Conference eSCon USA will take place at the SLS Hotel in Los Angeles on September 13-14. This year’s edition is special because the event will also act as a gracious host for the Brand Research Council as announced by Kisaco Research. This board of key representatives from industry leaders is expected to help with eSports brand investments. The focus is on helping non-endemic organizations who contemplate the possibility of entering the eSports space.

Many of the relevant players will be present, and the list of global brands features Twitter, Ubisoft, Dolby and Turtle Wax among others. Those who choose to participate will be presented with unique networking opportunities, since all these bright minds get together under the same roof. This conference promises to be the highlight of September and one of the must-attend eSports conventions of 2017.

New Milestones to be Set in 2017

Past performance is a reliable indicator for the direction in which eSports are heading and the numbers are promising. Investments surged in 2016 and even more brands have announced their intention of jumping on the bandwagon. The eSCon USA 2017 provides an excellent opportunity for discussing new strategies and unique brand activation openings.

This conference will span over the course of two days, so there is plenty of time for those interested to connect with their peers from the fast expanding eSports industry. Game developers, media partners and representatives of leading brands will discuss hot topics, such as fan behavior, Investment, Fan Behavior, Brands and Localization. To learn more about the program, the topics and the attendees, one should visit the official website.

In addition to attracting representatives from non-endemic brands, the conference organizers will also offer complimentary passes. A limited number is available, so those who want to be part of this major eSports event should act quickly.