Abercrombie & Fitch is trying to rebrand but it’s actually just confusing customers Cryptic ad campaign is not resonating with its 20-something target customerAbercrombie & Fitch is rebranding with a marketing campaign that analysts say does not appeal to consumers

Stock market ends slightly lower as dollar rally sparks concern Major indexes extend gains for second weekU.S. stocks edge lower, pulling back from near record levels as investors keep an eye on a continued rally by the U.S. dollar.

Abercrombie & Fitch profit tumbles as it rebrandsAbercrombie & Fitch Co. posted its third straight quarter of declining same-store sales, as the once-popular retailer's rebranding efforts are showing little signs of winning back shoppers. "The challenges of the brand are deep and longstanding," said Executive Chairman Arthur Martinez. "All of this is complicated by a very challenging environment." He cited soft sales at tourist and flagship locations, weak traffic patterns, and underperformance in seasonal categories.

5 retail stocks to buy before the holiday-shopping bonanza Executives are purchasing their own companies’ shares, a sign of bullishnessExecutives are purchasing their own companies’ shares, a sign of bullishness, says Michael Brush.

Wave of profit and sales warnings puts spotlight on new risks companies face At least 10 companies this week alone have lowered outlooks for the second half of the yearAt least 10 companies this week alone have lowered outlooks for the second half of the year.

Stocks end slightly lower in wake of hawkish Fed tone Apple is looking at a $14.5 billion tax bill from IrelandU.S. stocks close lower Tuesday as investors weigh additional comments from Federal Reserve members that emphasize the central bank’s intention to end accommodative monetary policies sooner rather than later.

Abercrombie & Fitch sales dip, offers soft outlookAbercrombie & Fitch Co. posted a decline in quarterly sales and gave a more cautious outlook for the year, as the apparel retailer struggled to attract shoppers to its mall-based outlets. Shares of Abercrombie, which had risen 20% over the past year, fell 11% to $20.37 in premarket trading Tuesday.

Abercrombie & Fitch sales dip, offers soft outlookAbercrombie & Fitch Co. posted a decline in quarterly sales and gave a more cautious outlook for the year, as the apparel retailer struggled to attract shoppers to its mall-based outlets. Sales at stores open at least a year are expected to "remain challenging" through the second half of the year, the company said.

What to watch for in Abercrombie & Fitch earnings Deep discounting and a repositioning is a concern for some analystsAbercrombie & Fitch will announce second-quarter earnings on Tuesday that analysts expect will reflect ongoing issues impacting the company.

Will Donald Trump and Hillary Clinton spoil our back-to-school shopping? American Eagle Outfitters, Target among analysts’ picks for the back-to-school seasonConsumer confidence has risen, but analysts are cautiously optimistic about sales prospects for the back-to-school season.

Abercrombie & Fitch expected to benefit from overlap with bankrupt teen retailers Hollister can pick up share from bankrupt Aéropostale, Pacific SunwearKeyBanc Capital Markets believes the overlap that Abercrombie & Fitch and Zumiez have with bankrupt teen retailers Aéropostale and Pacific Sunwear puts them in a good position.

Stocks end little changed as oil rally runs out of steam Pending home sales surge in AprilU.S. stocks close little changed Thursday after two days of strong gains as crude oil futures fail to hang on to a push above $50 a barrel and investors brush off better-than-expected economic reports.

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