Fast facts

Adobe is changing the world through digital experiences. We harness our creative DNA not only to enable the creation of beautiful and powerful images, videos, and apps, but also to reinvent how companies interact with their customers across every digital channel and screen.

Our digital media and digital marketing solutions empower businesses to make, manage, measure, and monetize content. At Vanity Fair, Martha Stewart Living, and other leading publications, for example, our creative software is used to develop compelling, interactive content delivered in print, online, and on tablets. At the same time, industry leaders such as Sony, U.S. Bank, and Caesar's Entertainment are turning to Adobe digital marketing solutions to maximize their sales in a multichannel, multiscreen world.

Our digital marketing solutions combine content and data, personalization, experience management, and social capabilities so businesses can move faster from data to insights to action. Marketers, advertisers, and publishers use Adobe solutions to optimize customer experiences and campaign returns across channels and screens. With real-time data and solid insights, companies of all sizes are giving customers the exact experiences they want, where and when they want them.

As the foundation for Adobe digital marketing, Adobe Marketing Cloud includes a scalable platform for hosting data and content, multichannel analytics for enhanced decision-making, and the flexibility to continually improve experiences to increase visitor acquisition and conversion.

More than 5,000 of the world's top brands rely on Adobe digital marketing solutions, including 9 of the top 10 online retailers and commercial banks and 8 of the top 10 media companies and auto manufacturers.

We deliver more than 460 billion marketing campaign assets each year and measure over six trillion transactions a year on the web.

We are a Big Data company for marketers, managing 27 petabytes of data for our customers.

Mobile is a growing part of our digital marketing business. Of the approximately 1.6 trillion Adobe SiteCatalyst® server analytics transactions managed in the third quarter of 2012, 18% were mobile device based.

Total annual ad spend under management is over $2 billion.

Corporate Responsibility

Adobe's Corporate Responsibility programs empower people inside and outside the company to address pressing social, environmental, and economic issues.

Through our global philanthropy program, Adobe Youth Voices, we equip 13- to 18-year-olds to address issues in their communities using digital technology and storytelling skills — preparing them for higher education and workforce opportunities that many never thought possible.

With best-in-class sustainability practices at our operations worldwide, Adobe is regularly ranked as one of the top five companies in the world for green facilities, zero-waste strategies, and energy efficiency.