Retailing

A Typical Scenario

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A shopper casually walks into the store. She is glancing at interesting items and comes across a scarf (say costing $500—yes, it’s a designer scarf, remember?) the fixed RFID reader located some distance away notices and records this interest.If the shopper calls out to a sales girl (equipped with a “wand”) she can get all information about the scarf by waving her (magic?) wand.The wand reads the tag, connects wirelessly to the store database and displays information about the scarf on a large LCD screen somewhere nearby.

RFID Solution Of Retailing

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Equip fixed RFID readers all over the store, including the trial rooms. The goods all are tagged with RFID tags. Sales staff have small handheld unobtrusive readers, also called as wands by some RFID vendors.

Future Scenarios Of Retailing

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Many higher end retail stores, could implement this system easily. Plus having high margins means that the ROl on such investments will be much higher and in a smaller timeframe. Designer clothes boutique stores, high end fashion accessories stores, leather handbags and accessories stores will be the implementers of this system in the coming few years.