Wednesday, August 28, 2013

Tour de Fat Returns to San Diego on September 28th!

If dressing freaky, riding bikes, listening to bands and
drinking beer are things you like, then don’t miss the most FUN fundraiser
around…Tour de Fat is coming back to town! New Belgium Brewing, maker of Fat
Tire Amber Ale and other award-winning beers, is bringing the 14th annual Tour
de Fat to San Diego on Saturday, September 28 in Balboa Park.

Gather up your friends, family and neighbors and come enjoy eclectic
entertainment and stellar beer, all while helping local bicycle nonprofits
raise funds. The event is free, yet all proceeds from beer and merchandise
sales and donations from parade participants will help make San Diego a better
place to ride a bike. Last year, approximately 3,500 people came to the
festival and raised nearly $30,000 for local nonprofits including the San Diego
County Bicycle Coalition and the San Diego Mountain Biking Association.

To properly kick-start the festival, Tour de Fat begins with a giant bicycle
parade that weaves through city streets. Each parade route is designed for
people of all skill levels; everyone is welcome and colorful costumes are
encouraged. For the rest of the afternoon, the stages heat up with world-class
acts like Reggie Watts and He’s My Brother She’s My Sister and the park becomes
a celebration unlike any other.

Kids of all ages can ride funky bikes, eat delicious fare, relax in the grass,
and participate in games and activities such as a “Thousand Person Dance
Contest”, which will determine the winner of a 2013 New Belgium Cruiser Bike.
Everyone 21 and older can sample new and classic favorites from New Belgium,
including the brewery’s flagship brew, Fat Tire, this summer’s seasonal, Rolle
Bolle, and selections from the acclaimed Lips of Faith series.