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Posting to your blog on a regular schedule is important if you want to make sure that your visitors keep coming back. Google tends to favour sites that regularly post fresh content, too. These tips will help you to keep a steady supply of fresh ideas for content.

If you want your website to perform well, then you will need to understand your visitors — why they come to your site, what they are looking for, how they use the site and the reasons that they leave. This is what analytics tools can help you with.