by John Curley—Paul McCartney’s show on Sunday, June 27th at London’s Hyde Park will be carried live on the BORN HIV FREE channel on YouTube. McCartney has allowed the broadcast to support the BORN HIV FREE initiative, which is headed up by France’s first lady, Carla Bruni-Sarkozy. McCartney’s show is the headline slot at the final day of the Hard Rock Calling shows in Hyde Park that are sponsored by The Hard Rock Café.

To watch the live broadcast of McCartney’s concert, go to http://www.youtube.com/BornHIVFree. McCartney’s show starts at 8:30 p.m. BST (3:30 p.m. Eastern in the United States) on Sunday. If you are unable to watch the live broadcast, the show will be available for on-demand viewing for a month after the concert on the channel.