Ford Kicks Off Football Season as Official Truck of NFL

To celebrate the deal, Ford is creating a special fleet of Super Duty pickups for tailgate parties and rides to the games through Uber. Starting today, New York City fans can order the first-ever official NFL Tailgate Trucks On Demand through the ride-sharing service. The all-new 2017 Super Duty will show up with tailgate food and merchandise. Select fans in other NFL cities will also have access to game-day Tailgate Trucks On Demand later in the season.

Ford is planning to launch a Tailgate Tour across the country so other fans can get a taste of the action. Stay tuned for cities.

Fans also can also enter to win a pair of tickets to Super Bowl LI. Just head to NFL.com/Ford for a chance to win. The automaker is also giving away an NFL-themed all-new 2017 Ford F-Series Super Duty.

The Ford-NFL deal comes on the heels of the Lincoln’s recent deal to become the official luxury vehicle sponsor of the Dallas Cowboys. Plus, Ford also recently unveiled a new special edition Dallas Cowboys F-150. Only 400 of them will be built and they’ll all be signed by Cowboys owner Jerry Jones.