FLOE has a complete line of vertical boat lifts and pontoon lifts with extra deep canopies ranging in capacities from 2000 lbs to 10,000 lbs. FLOE boat lifts work in the greatest range of water depths and offer the most protection for your watercraft

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FLOE'S History

It all started in 1983 when Wayne Floe, at the age of 19, designed his first boat lift.

The company’s original name was United States Boat Hoist and Dock Company. This first lift was unlike any other on the market. It had a roller bunk bed on a twin winch vertical lift. This lift allowed you to literally drive the boat up and out of the water. Once out of the boat all you had to do was crank the rear winch up and out of the water. This first lift was used for over a decade and is still functional and now on display at FLOE.

Since that time, change has been a part of the winning formula.

One thing that has remained the same is FLOE products are always designed and produced with innovation at the core. Some examples of this innovation include FLOE’s exclusive VSD boat lift drive train, Easy-Level legs on docks and boat lifts, highly impact-resistant thermoformed Cargo Max trailer bodies, the Aluma-Grain decking finish on our top selling dock systems. Most recently, we built a 40,000 square foot building to house the worlds largest thermoforming machine and to produce FLOE CRAFT luxury watercraft.

Throughout the journey and going forward, FLOE always has and will stay true to delivering only innovative products and services that deliver exceptional value. All of us at FLOE appreciate your interest and welcome the opportunity to earn your trust and business.

The timeline link below highlights many of the milestones of the journey.

FLOE'S Vision

FLOE’s vision is to continue to be a leader in the design, innovation, construction, distribution and service of high quality products and related accessories to serve the recreational industry.

Four primary commitments included in this vision are:

Team Members: We consider our Team Members to be our most important asset. Our progress and success will result directly from their success. We will maintain an open, cooperative, and supportive relationship to allow their full involvement in our business.

Customers: Only by meeting and exceeding our customers’ needs will we create a continuing demand for our products. This commitment begins with our dealer network and extends to the ultimate consumer of our products.

Community: It is our intent to maintain our reputation of being a good neighbor. We will focus our support on local and community activities where we are located.

Suppliers: Our suppliers are an extension of FLOE’s commitments to quality, construction and service to our customers. We have the same high expectations of them as we have of ourselves.

We are committed to a Lean Enterprise culture that understands, communicates, implements and sustains concepts that systematically identify and eliminate waste. Our success depends on fully involving all of our Team Members in our business.

We believe FLOE and our Team Members should be responsible citizens and uphold the highest business ethics. We maintain high goals to earn the respect, trust and friendship of our Team Members, customers, neighbors and suppliers.

Company Values

Customer Service: We focus on our customers and will support their requirements from initial sale through the service life of the product. We will respond quickly and professionally to their concerns.

Design: We believe that our product is the source of long-term stability and leadership in our industry. A continuing emphasis and investment will be made to expand, renew and improve our product offering.

Innovation: We support both individual and group initiatives to create innovative products and find better ways to accomplish our business processes.

Quality Construction: We are committed to quality construction and continuous improvement of our product and processes.

Trust: We develop successful, long-term relationships that rely on trust.

Safety: We are committed to the health and safety of our Team Members.

Partnering: We will support the success of our dealers and suppliers.

Planning: We will strive to balance product capacity with market demand.

Industry Support: We are committed to supporting industry and business organizations for the betterment of our industry and state economy.