Happy Thanksgiving to all those of you, who regularly check your sites for issues and fix them, keep your backlinks clear and make customers happy. Here’s a brief recap of the latest SEO news so you can get back to enjoying family and friends.

Google News

Google has confirmed that a new Penguin Update 4.0 will go live by the end of 2015. Luckily for many webmasters, the upcoming Penguin iteration will process all the toxic and low quality links that you removed or disavowed after the previous manual penalty in real time. Do you remember that it took months to recover from the manual penalties of the previous Penguin updates? If you have not yet refined your backlink profile for the upcoming Google Penguin 4.0, be sure to check your backlinks for domains with a low trust level (0.30 or less) and then submit them in a list to the Google Disavow tool through the Web CEO Backlink Quality Check tool.Continue Reading >>

It’s almost time for summer vacation and all you can think about are beaches, forested mountains and cold beverages. But, there are also events in the digital marketing world you’ll want to think about before you hit the trails.

What’s new in SEO?

The search space has been lately engaged in an algorithm updates race.

On April 21st Google hit mobile search with its long-awaited Google Mobile-Friendly Update and only the mice in the fields remain ignorant of this. The experts from Google pointed that Mobilegeddon was even larger than Penguin or Panda. According to a recent study twice as many non-mobile friendly pages lost rankings as gained after the Mobile Update. If you have not yet re-optimized your website to meet mobile-friendly guidelines, you’d better start working on it before you take that vacation.Continue Reading >>

Do you want to have an ear to the ground in the world of SEO, PPC, Email Marketing and Social Media Marketing? Then you should visit SMX, one of the top Search Marketing Events and SEO conferences attended by the high and mighties (the gurus) of the SEO world who will share their experiences, speculations, conduct workshops and divine upcoming trends in digital marketing.Continue Reading >>

The digital world is flooded with Mobile Spring Madness and the only way to overcome it is to fall for it. Since the latest Google announcement about its intent to include mobile-friendliness as a ranking factor after an April 21st update, the mobile readiness of your site is no longer optional; it is imperative. In the new age when the average amount of traffic that comes from smartphones is from 30% to 50% (depending on business niche), the fact that your website rankings can benefit from mobile optimization is heartwarming and challenging. Sure, you don’t want your website visitors to take flight at the first sign that your mobile website lacks user-friendliness. This can prevent you from benefitting from a large portion of highly-converting mobile traffic. Just so you know:Continue Reading >>

The SEO industry this autumn season was full of interesting, dramatic and influential updates and changes we should be thankful for and challenged about.

On September 25th, Google launched its regular Panda 4.1 Update; not as big as the previous one, but with new signals to detect low-quality content. Small and medium sites with high quality content were thankful to Google for being benefited with higher rankings in search results, while news, medical and download sites were bereft of their slices of cake.Continue Reading >>