H+K Strategies Chile has been in the country as an entity since 2012 but the company has 19 years of presence in the Chilean market. For 15 years, H+K Strategies Chile has worked together with GfK Adimark, developing a Corporate Reputation Ranking, a platform that allows the measurement of companies’ reputation value among their consumers.

Our office has specialized in measuring Corporate Reputation for the past 16 years. H + K Strategies Chile has worked with GfK Adimark since then developing a platform that allows us to successfully measure the exact value certain companies have among its stakeholders.

This study developed each year, the first of its kind in Chile, measures the reputation ranking of 70 companies. This data allows us to learn about the specific attributes that help improve users and consumer’s perceptions of companies. Additionally, we have built mathematical models and a variety of tools to measure reputation, making us leaders and experts on this topic.

We help brands and the public communicate.

The communications landscape has changed. Change creates new challenges and opportunities. Our agency has changed and continues to do so; we are always in beta.

We are structured around three services: Consulting, Creating, and Connecting. Our cutting-edge proprietary products ensure that we have our fingers on the pulse of public sentiment, both locally and around the globe.

Introducing the Fifth Seat

Global Chairman & CEO Jack Martin explains the Fifth Seat:

H+K’s overriding beliefs about business are set forth in the trademarked Fifth Seat, pioneered by Chairman and CEO Jack Martin. This model defines and drives H+K’s work for C-suite clients around the world. Basic tenets of the Fifth Seat:

None of these four “seats” focus on the public as a discrete consideration. And yet, the public ultimately decides which businesses succeed — or fail — and at what pace.

H+K proudly occupies the fifth seat in the room – the one devoted expressly to all matters that concern the public. The Fifth Seat advisory model combines human and research-based insights and tools with a deep trove of creative ideation to provide C-suites with the frameworks they need to grow public trust into corporate success.

H+K: You Belong

We are committed to building a diverse and inclusive workplace where everyone can reach their full potential.

A global citizen

With over 85 offices in more than 45 countries, our teams collaborate across time zones, languages, and cultures to help clients make informed decisions and craft compelling campaigns in today’s measurable world.

New talent at our table

We bring a wealth of specialist expertise to the table, including former journalists, awarded scriptwriters, public policy advisors, directors, animators, and behavioral and data scientists. We are constantly adding fresh talent and looking for ways to hire differently.

A trusted partner

H+K has been in this business for more than 90 years, and our world-class teams of trusted advisors and creative experts have a wealth of experience in helping clients strengthen brands, reputations, and bottom lines. We work with over 50 percent of the Fortune Global 500 companies and some of the world’s most transformative social enterprises and technology companies in both established and emerging markets. Our relationship with WPP — one of the world’s largest communications groups — gives us an unmatched worldwide presence.

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