B$Z: BMW Motorrad USA Becomes Newest OEM Exhibitor for 2015 AIMExpo

The American International
Motorcycle Expo (AIMExpo)
and BMW Motorrad USA (BMW)
have announced that the premium German brand will make its debut as the newest
OEM partner for the third-annual event, scheduled for October 15-18 at Orlando’s
Orange County Convention Center (OCCC). BMW is the most recently announced OEM
participant of AIMExpo in 2015 and intends to take full advantage of the
event’s all-in-one platform to host both its annual Dealer Business Meeting and
Aftersales Conference for its retailers in Canada and the U.S. In
addition to the many activities with its retail partners, BMW plans the North
American debut of several exciting custom bikes and to showcase multiple design
concepts at AIMExpo.

The innovative structure of
AIMExpo allows exhibitors the unique opportunity to closely interact with
trade, media and consumer attendees in a decidedly desirable setting, all
highly appealing attributes for new exhibitors. BMW’s ability to hold its
annual assembly of U.S. retailers in one place, at one time, and in the right
place, at the right time creates a greater business efficiency for both dealers
and the OEM. Traditionally, the Dealer Business Meeting and Aftersales
Conference were held as two separate meetings, at separate locations. The
return on investment (ROI) is enhanced by the opportunity to also unveil a key
new product at a strategic time to all aspects of the North American
marketplace.

“AIMExpo is a rapidly
growing event that delivers the perfect platform for BMW Motorrad USA to gather
together our key partners. The annual Business Meeting and Aftersales
Conference are strategically scheduled to allow exclusive time and focus with
our retailers, while also presenting them the opportunity to take in the full
AIMExpo experience,” said Sarah Schilke, National Marketing Manager, BMW
Motorrad USA. “Beyond the core business with our retailers, AIMExpo provides
the unique opportunity for BMW to showcase our new 2016 models and aftersales
products to the broad marketplace in an all-inclusive setting, and we’ll be
debuting an all new display to do just that.”

“I am absolutely thrilled BMW will be joining us in Orlando in October, and for
significantly more reasons than the fact that they are a renowned global OEM,”
said Larry Little Vice President and General Manager, Marketplace Events
Motorcycle Group. “In combining the site and timing of their legacy meetings
they are taking maximum advantage of the AIMExpo platform for greatly improved
business efficiency while also energizing the market through the reveal of new
product. This type of deployment of the platform is exactly what we
envisioned from the earliest conceptual moments of AIMExpo, and we look forward
to welcoming new trade attendees to the show with BMW’s dealer body.”

More than 270 exhibitors
have already committed to AIMExpo in 2015. Exhibitor presence builds each day
and companies looking to take advantage of the AIMExpo platform should contact
an AIMExpo
Account Manager toll free at 855-MCShows (855-627-4697).

Be sure to stay tuned to the AIMExpoUSA.com
website and keep up to date on exciting news as it happens by visiting
AIMExpo’s social media pages. “Like” the American International Motorcycle Expo
on Facebook,
and “Follow” on Twitter
or Instagram:
@AIMExpo.