Apr 27, 2012

The year Hollywood changed hands

'The Summer movie season officially starts in the U.S. whenThe Avengersopens on May 4th. Overseas, though, the season has actually already gotten underway withBattleship's foreign rollout. This extended schedule is indicative of the growing importance of the overseas market to Hollywood's bottom line—last year, international grosses accounted for 69 percent of overall sales, compared with 66 percent in 2010 and 64 percent in 2009.Nearly all big-budget movies this Summer are designed with the intention that they will earn at least 60 percent of their revenue in foreign territories, with the biggest grosses likely coming from developing countries China and Russia. As usual, sequels likeThe Dark Knight RisesandIce Age: Continental Driftshould fare the best, though some original movies likeBrave,Snow White and the HuntsmanandPrometheuswill likely make their mark as well.'

'Thanks to strong openings in China and Russia,Battleship took the top spot at the overseas box office away from Titanic 3D this weekend.' — Box Office Mojo

This seems to me one of the significant trends capturing Hollywood in its undertow. It started, arguably, with Jurassic Park in 1992, the first year in Hollywood's history in which overseas earnings out-stripped domestic. Ironically, the French took the opportunity to man the Bastille barricades and complain loudly about American "cultural imperialism," seeing in Spielberg's dinosaur thriller a replay of D-Day, only this time with Dinos. Well, Jurassic Park was a Higgins boat alright. But it wasn't aimed outward. It was aimed inward. The Invasion was America's. These days, the studios are owned by international conglomerates. It is the foreign markets which determine which films get made: international grosses now account for 69 percent of overall sales. America now twiddles its thumbs, waiting to find out from China and Russia which of its movies are hits. From The Economist:—

Mr Cameron arrived in Beijing on Saturday and will soon be attending a screening of “Titanic 3D” at the Beijing International Film Festival (the re-release opened earlier this month to staggering sales in China). But his most important business will be conducted in private meetings, including with state-owned China Film Group. Speaking in an interview on Sunday, he said a priority of this trip was to explore a co-production deal with the Chinese firm on “Avatar 2” and “Avatar 3”. Mr Cameron says he would need to be satisfied in advance that his planned films would meet the approval of censors. If that key condition can be met, he is keen on the potential payoff. “There are economic advantages,” as he puts it. Mr Cameron’s meetings this week come shortly after the news that “Iron Man 3”, starring Robert Downey junior, will be a Chinese co-production. The gravitational pull of the Chinese movie market, nonexistent less than a generation ago, is now an undeniable force, sucking in all Hollywood blockbusters (and lesser projects) that venture within its event horizon. Hollywood studios, independent producers and directors regularly cycle through Beijing in search of partnerships with Chinese production houses—often seeking money to finance their movies, as well as access to a suddenly lucrative market.

This year China will surpass Japan as the world’s second-largest movie market, after America. Chinese box-office takings totalled 13 billion yuan ($2.06 billion) in 2011, an increase of 30% from 2010, which in turn had been more than 60% higher than in 2009. The number of movie screens has doubled in five years to more than 10,000 (and is projected to reach 15,000 in speedy fashion), and the new screens are mostly digital and 3D-capable. Meanwhile America’s market is stagnating. Takings in North America (America and Canada combined) declined by 4% in 2011, to $10.2 billion. Mr Cameron suggests that by the time “Avatar 3” is released later this decade, China may well rival America as the top movie market.

"The book is a must for Woody Allen fans" - Joe Meyers, Connecticut Post

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R E V I E W S

"What makes the book worth taking home, however, is the excellent text... by Tom Shone, a film critic worth reading whatever aspect of the film industry he talks about. (His book Blockbuster is a must).... Most critics are at their best when speaking the language of derision but Shone has the precious gift of being carried away in a sensible manner, and of begin celebratory without setting your teeth on edge." — Clive James, Prospect "The real draw here is Shone’s text, which tells the stories behind the pictures with intelligence and grace. It’s that rarest of creatures: a coffee-table book that’s also a helluva good read." — Jason Bailey, Flavorwire

"There’s a danger of drifting into blandness with this picture packed, coffee-table format. Shone is too vigorous a critic not to put up a fight. He calls Gangs “heartbreaking in the way that only missed masterpieces can be: raging, wounded, incomplete, galvanised by sallies of wild invention”. There’s lots of jazzy, thumbnail writing of this kind... Shone on the “rich, strange and unfathomable” Taxi Driver (1976) cuts to the essence of what Scorsese is capable of." — Tim Robey, The Sunday Telegraph

"A beautiful book on the Taxi Driver director's career by former Sunday Times film critic Tom Shone who relishes Scorsese's "energetic winding riffs that mix cinema history and personal reminiscence".' — Kate Muir,The Times"No mere coffee table book. Shone expertly guides us through Scorsese’s long career.... Shone shows a fine appreciation of his subject, too. Describing Taxi Driver (1976) as having ‘the stillness of a cobra’ is both pithy and apposite.... Fascinating stuff." — Michael Doherty, RTE Guide"An admiring but clear-eyed view of the great American filmmaker’s career... Shone gives the book the heft of a smart critical biography... his arguments are always strong and his insights are fresh. The oversized book’s beauty is matched by its brains”— Connecticut Post

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“The film book of the year.... enthralling... groundbreaking.” — The Daily Telegraph

“Blockbuster is weirdly humane: it prizes entertainment over boredom, and audiences over critics, and yet it’s a work of great critical intelligence” – Nick Hornby, The Believer

“Beautifully written and very funny... I loved it and didn’t want it to end.” – Helen Fielding“[An] impressively learned narrative... approachable and enlightening... Shone evinces an intuitive knowledge of what makes audiences respond... One of those rare film books that walks the fine line between populist tub-thumping and sky-is-falling, Sontag-esque screed.” – Kirkus Reviews

“Exhilarating.... wit, style and a good deal of cheeky scorn for the opinions of bien-pensant liberal intellectuals.” – Phillip French, Times Literary Supplement

“Startlingly original... his ability to sum up an actor or director in one well-turned phrase is reminiscent of Pauline Kael’s... the first and last word on the subject. For anyone interested in film, this book is a must read.” – Toby Young, The Spectator

“A history of caring” – Louis Menand, The New Yorker“Smart, observant… nuanced and original, a conversation between the kid who saw Star Wars a couple dozen times and the adult who's starting to think that a handful might have sufficed.” – Chris Tamarri, The Village Voice

"A sweet and savvy page-turner of a valentine to New York, the strange world of fiction, the pleasures of a tall, full glass and just about everything else that matters" — Gary Shteyngart, author of Super Sad True Love Story and Absurdistan