Thursday, June 29, 2006

Onwards and Upwards, My Friends!

An odd thing seems to have happened to mighty right-wing talking head media juggernaut. They are still talking, but fewer people seem to be listening -- at least on the Internet.

Alexa.com -- http://alexa.com -- which is owned and operated by Amazon.com, tracks online usage for all Web sites, large and small. At Alexa.com, you can check a site's activity up to the minute, or follow its trail back for many years.

At U.S. Politics Today, we thought it might be interesting to see how the right-wing media machine was doing. Not well, it turns out.

During the past three months, for instance, http://rushlimbaugh.com traffic ranking has declined 18 percent. He still huffs and puffs away daily on radio, but advertisers might want to double check the size of his audience. If the bottom has dropped out on him online, it likely has had a similar trend line with his radio show.

Even Fox News, that gold standard of right-wing media, is down 13 percent. Here are the numbers: http://www.alexa.com/data/details/traffic_details?q= &url=www.foxnews.com

Ann Coulter is coining money by attacking widows and orphans -- a new game for her since she's run out of Democrats, living and dead, to defame and verbally pillage. You would think with all of the attention the promotion of her new book has given her would raise visitor numbers at her Web site, http://anncoulter.com. Nope. Traffic there is down 10 percent.

The audience chart reversal seems to be common across the entire right-wing side of the Internet viewing board. Billoreilly.com -- http://billoreilly.com -- has dropped 40 percent in the past three months. Townhall.com -- http://townhall.com -- that once popular center for right-wing news and commentary, has fallen by 24 percent. The Washington Times Web site is down by 27 percent. And Matt Drudge, once the hottest right-wing name in Internet sites? Alexa.com says http://drudgereport.com is down 21 percent.

Could it be that Internet users are getting tired of political sites in general? Maybe so. But http://moveon.org is up 13 percent in the same period.

It could be part of a fairly general slowdown, of course, even with the MoveOn exception. Summertime tends to be slower than the rest of the year. But my numbers are still showing a steady increase from month to month. Soon I will count myself as a firmly B-list blogger.

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