Getting negative comments on your Facebook feed, well, it hurts. Unfortunately, using social media to promote our businesses comes with a risk of sometimes getting, well, unfavourable comments on our Facebook feed. Today we’re going to explore how you can handle negative comments on your feed with grace and style and move on from them without letting them affect us too much. The first thing you have to remember is it’s not about you. No matter how personal the comment is or how hurt you feel, the person who made that comment online, which they’ll probably never to do to your place, is hurting.

I heard someone say the other day, “Hurt people hurt people.” Stop for a moment and understand that in order for them to think it’s okay to make such a hurtful comment or to bully someone online, they must be in a world of pain themselves. Then ask yourself is there any truth what this person is saying? Be honest. Take the feedback, if there is feedback in it for you. If you know there’s no truth in what they said, or that they’ve misinterpreted something you said, then just brush it off and move on. Just because someone calls you a flying monkey doesn’t make you a flying monkey. Just because someone says something doesn’t mean you are what they say you are.

Sometimes just deleting a hurtful comment is the best option, but often it’s even more valuable to turn that negative comment into an opportunity to show someone else kindness, compassion and grace. Your community will respect you for it, and your followers will back you up and sympathise with you. Whenever you get a hurtful comment on your news feed, try to turn it into an opportunity to show compassion and kindness. Then buy yourself a big tub of ice cream, eat it all up and feel better. I want to hear from you. Tell me in the comments how you’ve handled negative comments on your news feed in the past. Then please remember to share this video with other people who may need to hear this message today. Have a Facebook fabulous week, and I’ll see you next week.

Gary Vaynerchuk says, “Content is king, but context is God.” If you’re managing many different social media platforms and posting on all of them, maybe you’ve wondered: Should I be posting different content on different platforms every day? It’s a perfectly legitimate question, which I get asked very often, especially from new content creators or new entrepreneurs who want to make the biggest impact they can on social media, so they just go and post everywhere.

But, it soon leads to a feeling of overwhelm and frustration, because coming up with new, fresh content every single day is hard. Who has time for that? Let’s think about what Gary said. If content is king, that means we have to be posting new content consistently. We all agree on that one already, Gary. But if context is God, that means we have to pay attention to the way people consume content on every single platform.

On Twitter, people want short, punchy one-liners. On LinkedIn they want very serious articles with punctuation. On Facebook, they just want to chill out and check out what their friends and their favourite brands are up to. Instagram is for inspiration and beautiful pictures.

The question is, how do you honour the context and come up with original content for each platform you’re on, every single day? Today I’ve got three tips for you on how to consistently produce content for every platform you’re on without losing your mind. Number one, be realistic about how many platforms you can actively be on. Your social media FOMO is getting out of control if you cannot consistently maintain a presence and engage with your followers on the platforms you’ve chosen to be on. Choose one platform and master that platform. Be there consistently and do it well before you take on a second one. There will always be some new, hot, fancy social media platform popping up that everyone says, “If you want to make a big impact, you absolutely have to be there.”

But it’s simply not true. If your followers are on one specific platform, choose that one and do it well before you move onto the second one. Don’t let your FOMO get the better of you. Choose one platform where you can build a community of engaged followers and create consistent content on that one platform. Then move on to the second one.

Tip number two. Start blogging, vlogging or podcasting regularly. Now this may seem like a lot of work, but it is well worth it when you start using your social media platforms to drive traffic to your blog, vlog, or podcast. You can also grab smaller bits from this bigger piece of content and turn that into social media content. This way, you’re leverage your time by creating one big of content, and then repurposing tiny little bits of it over and over and over. That way, you always have something of value you can share on your social media.

Let me give you an example of how this works. Record a video blog and post it on Facebook and YouTube. Have it transcribed and turned into a very serious article for LinkedIn. From the transcription, grab little bits and turn them into tweets. Take those little bits, put them on a beautiful image, and post them on Instagram. Now go on Instagram Stories and share a little bit behind the scenes of this video blog. Then jump over to SnapChat and take a picture of you looking like a cat and post that for fun. I think you get the picture.

Sit down and batch-create a handful of major pieces of content. These are your blogs, your video blogs, or your podcast episodes. Then pull from it social media content you can use over the next 12 months.

Tip number three is repost old content. Only a fraction of your audience sees the content you post daily. If it’s an evergreen post that will have value to your audience six months after you posted it the first time, and you can see that it did pretty well organically, then post it again. Go back into your insights and see which posts performed best, and repost them.

Now there you have it, folks. You do not have to come up with original content for every single platform, every day. If you follow these three simple tips you will find that soon you’ll be building a large social media following and you’ll be spending 30 minutes to an hour every day engaging with your wonderful followers. Please share with me what is one thing you’re going to be doing this year to simplify your social media content creation process so that you spend less time thinking, “What am I going to come up with next?” and spend more time just hanging out with the awesome community you’re building. Tag a friend in this video who needs to see this or share it on your page. Thank you for watching, and may you have a Facebook fabulous week.

All in all, 2016 has been a year of ups and ups. Today I want to share with you some of the big lessons that I learned in 2016 and how it’s impacting me moving forward into 2017. 2016 was my second year as an entrepreneur and also the first year of having a child in school full-time. My husband spent almost a quarter of this year traveling in Europe, so I can honestly say that 2016 was a year of graceful hustle. Here are some of the lessons that I learned.

Lesson number one. I have always more to give. Gratitude and focusing on the abundance I have was a major theme in my life this year. I’m a very ambitious person, which is great. But it also means as soon as I achieve something, I want more. Being both ambitious and having a strong desire to create a harmonious home life for my family sometimes made me feel like I’m being torn apart. There were times when in the business, I felt I wasn’t giving that enough attention. Then in my home life, I felt I wasn’t giving that enough attention either, which made me feel really dissatisfied in both areas. It was a bit shit.

I realised something has to give. That something that had to give was my own desire to conquer the world in five minutes. What I discovered was that if I spent five minutes every morning meditating and thinking about how much I have and how much I still have to give, and focusing on the things I have to be grateful for, that I was able to calm that nervous voice inside my head. You know the voice. The voice that keeps screaming, “More, more, more. Not enough, not enough, not enough.” I share that with you because I have this conversations with moms, friends, clients, almost every single day. When we live from a place of gratitude and focus on the abundance we have every day, and know that whatever our situation is, we always have more to give. We start to feel happier, more content, and we start living from a place of positive, happy energy. Happy people are successful people.

The second thing I learned in 2016 is the power of collaboration. In April, just after Facebook Live launched, I created the Shine Show, an interview style show that showcases some of the entrepreneurs that are doing fantastic work in Perth. I absolutely love seeing how excited my guests were about sharing their special gift on the show. The mutual support and encouragement of past guests have been a phenomenal thing to be part of. What I learned was that by collaborating with others and putting our messages together, combining our efforts, we can reach so much more people with less effort. One and one really becomes not two, but ten.

The third thing I learned this year was to stop saying yes to work I didn’t like. Now that means that I first had to say yes to it to figure out that I don’t like it. But I’ve become a firm believer that if something in your business feels like a chore or feels like you’re pushing shit up a hill, maybe it’s time to reevaluate whether that’s really what you should be doing. It still hurts to think about the situations where I turned down money because I just knew my heart wasn’t going to be in the work. But I firmly believe that by doing something that lights you up inside, that gets you excited, that makes you look forward to getting up in the morning, and doing something you absolutely love, that people become attracted to that energy. They want to be part of that energy, and that is the pathway to success.

There you have it, folks. Those are the three major lessons I learned in my business in 2016. I trust that sharing them with you will help you move forward in your business, too. I would love it if you share with me in the comments what was some of your big “a-ha” moments? Some of your big lessons that you’ll be taking into 2017 with you to make 2017 an absolutely phenomenal #FacebookFabulous year for you?