3 Steps to Grow a Successful Live Chat Program

I’m filled with pride as I hear our VP of sales make this statement. I worked hard for six months to get the sales team invested in live chat as a sales channel and I’m finally seeing the results. It wasn’t easy, though. For many weeks, I sat in meetings or sent detailed reports trying to explain that while we had dozens of leads coming in through live chat, they weren’t being followed up on. I sadly watched the leads’ value diminish the longer they sat in the database.