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Omega Seamaster watches

Easily one of the strongest new high-end wristwatch product offerings for 2018 is Omega’s updated Seamaster Diver 300M. Originally launched during the Jean-Claude Biver-era of Omega in 1993, the Seamaster is today a truly iconic model for Swis Omega Diver Watches. At the time in the early 1900s it was meant to reassert Omega’s relevance but also distinctive design ethos. In fact, the Seamaster 300M was supposed to NOT look like the Rolex Submariner – which at the time dozens and dozens of watches did indeed look like.

The Volvo Ocean Race is often described as the longest and toughest professional sporting event in the world as well as sailing’s toughest team challenge. The 2017-18 edition will take the teams 45,000 nautical miles around the world, across four oceans, touching six continents and 12 landmark host cities.

Swiss Omega is marking the 25th anniversary of its Seamaster Professional Diver 300M by releasing 14 new models of the classic timepiece, six in stainless steel and eight in a mix of stainless steel and gold. The new models were unveiled at Baselworld 2018.

First released in 1993, the Omega Diver 300M Watch has had a loyal following and started Omega’s long-standing partnership with James Bond. For the most recent release, the watch received a complete makeover inside and out.

In 2017 Swiss Omega released a slew of new Seamaster Aqua Terra 150M watch models, which offered easy to miss, albeit important changes to the brand's premier sports lifestyle dress watch. Sport-style dress watches are important in many markets such as the United States, where elegance as well as masculinity are key areas of interest for many consumers.

In terms of museums operated by watch brands, the Omega museum in Bienne is certainly one worth a visit. It is located just across from Omega HQ, admission is free, it’s open on Saturdays as well as during the week, and — most of all — you get to see hundreds of watches, clocks, movements, and instruments displaying more than a century of the brand’s fascinating history.