Irie Selkirk

As Emblem’s Market Actuator, Irie Selkirk combines her cannabis advocacy and innovative vision to actively engage, competitively campaign, and provide both consumer and business education on medical and recreational cannabis and its products. She’s at the forefront of industry trends and explores market potential to identify next-level strategies and cutting-edge ideas.

Company profile:
Based in Paris, Ontario, Emblem Corp is a fully integrated Health Canada-approved cannabis production, patient healthcare and cannabinoid-based pharmaceutical company under the federal ACMPR (Access to Cannabis for Medical Purposes Regulations). These three verticals provide us the best possible means of creating a superior medical and adult-use experience, while allowing us to develop new cannabinoid-based formulations in standardized dosages, taking the cannabis industry to innovative new places.