Patel says that the underperformance of EA Sports titles represent two major issues: That an exclusive sports franchise is diminishing year after year, and whether future iterations can compete in a competitive market with many AAA titles available. He gives EA a "SELL" rating as its industry leadership is challenged along with the quality of its titles. We humbly present as anecdotal evidence: When the guys at this blogger's ultra-blue-collar barber shop spend the last three visits complaining about the quality of Madden games, that's definitely a sign straight from the "key demographic."