We do that by facilitating a co-design process with you, your customers and users.

To ensure your strategies become a reality, Phase II offers services across the Discover, Define, Design and Deliver phases of the product lifecycle.

Featured Projects

When my UX team had completed its multi-year project, the larger IT organization expected them to be disbanded. Breaking up a high functioning team into individual "teams of one" would have diluted UX's effectiveness . Making my case to keep the team together was a multi-pronged challenge in navigating the corporate landscape of headcount assignment, business partner funding and organizational politics.

As Biamp continues to grow its business, it recognizes the need to improve on its already excellent reputation. A key step on its journey was to understand its users behaviors, needs and goals. Biamp hired Phase II to do a deep dive into its user-base to complement other on-going market research efforts.

In 2016, Morgan Kauffman published "Presumptive Design: Design Provocations for Innovation," a book I co-authored and co-designed about a leading-edge design research method I've used throughout my entire career.