About

Animation for Bank Muscat event

Published:

BANK MUSCAT

BRIEF

Visual support of the Bank Muscat employee development campaign. Following on from a successful campaign the year before, Wired Events wanted to take ‘the journey’ to the next level and engaged PFA to assist them in doing so.

APPROACH

We started with the branding, creating a logo that visually pushed the program forward and from which all the other graphic elements stemmed including animations, large format displays and posters. The key piece we produced was an animated film, providing a recap of the past 12 months and an overview of what was still to come.We based the animation around a simple ribbon concept to set a fluid unity and pace, featuring striking 3D effects and a bespoke soundtrack.