Media Relations

Media Relations is the primary contact with all print, electronic and online media (campus, local, regional, national and international), managing all inquiries concerning institutional initiatives, emergent issues and policies, while proactively generating news releases and pitches to secure positive editorial coverage in support of York U.

The unit is responsible for designing, planning, co-coordinating, executing and evaluating a proactive and reactive media relations program for York University; acting as the primary spokesperson for the institution in most situations; as well as providing advice and counsel on how issues are most likely to be played out in the media and their direct impact on York U.