Curating the very best packaging design

“As a part of advanced packaging class in the Academy of Art University in San Francisco, the assignment was to pick an existing California winery to design their wine label. T his include designing two lower-tier wine, Cabernet Sauvignon and Chardonnay, priced on $40 per bottle, and a higher-tier Cabernet Sauvignon priced at $150 per bottle that comes with a wine case. I picked Opus One Winery, America’s first, ultra-premium brand wine born under the partnership of Chateau de Rothschild and Robert Mondavi. The main goal is to reflect their exquisite and delicate wine production technique through the new label. The inspiration came from the 1800s music sheet covers, after referring back to the meaning of the word Opus (the first masterwork of a composer), but still keeping it modern and current.”