Availability: Exclusive to Lego brand store at Rockefeller Center, New York City.

Basically, I picked this up in the Lego Store at Rockefeller Center on a trip to New York in mid-February 2012, and as there wasn’t a review of this exclusive keychain and the fact that keychain reviews are a rare breed, I’d write up a little review. To be perfectly honest, this hardly constitutes a review, but I thought you guys might like to see a few pictures of this little guy.

Firstly, here's a few photos of the store where you can find this keychain:

And here it is; the exclusive (and seemingly elusive) keychain.

And a close up of the New York lover himself, from the front and behind.

As you can see, the New York lover’s hat can move around.

According to sister product, the exclusive Lego brand store at Rockefeller Centre magnet (which costs the same amount), his hat is meant to be at an angle.

I rather like the fact that the Heart on his t-shirt has been swapped for a Brick, and you can see the comparison here:

Overall opinion:

I’m not going to give this a score, as it is not strictly an official set, but I’ll write a few ramblings. I’d say this is a reasonable price for a keychain. I’ll never actually use it on my keys, but it’s a nice memento of a fantastic trip and a chance to feed by Lego addiction on another continent. I’m sure many visitors to the Lego store end up walking away with one of these. Also, I’m pretty sure that if you try pretty hard, you’ll be able to remove the keychain and have this New York lover (or should that be bricker?) strolling through your Lego city. Also, a quick browse on Brickset shows that very similar keychains are available at the Berlin and Canadian stores.

Anyway, hope you enjoyed this very brief review and that I’ve posted it in the right place!!

And finally, it looks like our man in New York has found his dream woman!

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A friend from work was headed to NYC a few months ago and they were going to be right beside Rockafeller Center. I said if you get a chance, go into The Lego Store and grab me something with "New York" on it. They bought me back this key-chain and it's a great add to the collection. It's nice to know they were a limited edition as well.

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A friend from work was headed to NYC a few months ago and they were going to be right beside Rockafeller Center. I said if you get a chance, go into The Lego Store and grab me something with "New York" on it. They bought me back this key-chain and it's a great add to the collection. It's nice to know they were a limited edition as well.

Glad you like it, it's a great addition to anyone's collection.

Just noticed my sloppy spelling in the review - I can only apologise and have cleared it up.