No, we're not talking about all of the touchdowns he's throwing or the fact that his Denver Broncos are undefeated!

We're talking about his decision to get into the pizza game!!

Last year, Peyton bought 21 different Papa John's pizzerias in the Denver area, and from what we're hearing, business is BOOMING!

According to sources, all of the locations owned by the footballer have reported major increases in sales over the past year, and have gone from making $3,000-$4,000 a day to about $5,000-$6,000 a day!

That's a lot of pizzas!!

Peyton also made sure his fans knew which locations belonged to him by putting a cardboard cutout of himself at each restaurant, and we're guessing that really helps considering he's kind of a big deal in the mile high city right now!

All 21 Papa John's are also offering 50% off of their pizzas the day after