CBS Itís our duty at Hollywood Insider to report the big headlines in television each and every day. Other times, we just look for an excuse to run a picture of Julie Chen. Today, you get both! CBS announced that the 12th edition of Big Brother will premiere on Thursday, July 8. The network will air the reality show three nights a week on Wednesdays (8-9 p.m. ET/PT), Thursdays (eviction show from 8-9 p.m.) and Sundays (8-9 p.m).

CBS used to air BB on Tuesdays but the network wanted to keep its winning line-up of dramas on that night intact for the summer.

Now we need for Rob to upload the pretty logos that Michael made and then we are set to go! 40 more days! I'm excited but dreading at the same time....love the interaction with other posters during the season and discussing the houseguests but losing my life to the show for two and half months, seriously, I live, eat, sleep very little, and beside working, is all about BB!

Keep your late nights wide open this summer, Big Brother fans: After Dark will be back! Showtime has confirmed that it will continue airing live, nightly feeds from the Big Brother house beginning July 8 at 12 a.m EST. This marks the fifth summer that CBSí sister cable network has run the uncensored and uncut feeds, which have been a ratings success: After Dark has almost quadrupled the average numbers of viewers that Sho 2 typically attracts to the time period, when it usually airs movies (some of which are of the ďadultĒ persuasion).

CBS has already announced that the 12th edition of Big Brother will begin July 8 and air three nights a week on Wednesdays (8-9 p.m. ET/PT), Thursdays (eviction show from 8-9 p.m.) and Sundays (8-9 p.m). The network used to air BB on Tuesdays but the network wanted to keep its winning line-up of dramas on that night intact for the summer.

The new cast for the reality show, which follows a group of people living in a house outfitted with dozens of cameras and microphones, will be announced at a later date. Big Brother is hosted by Julie Chen and executive produced by Allison Grodner and Rich Meehan in association with Endemol U.S.A.

1) The number of house guests is likely to stay in the same range as previous years, some where around 12 to 14.

2) This year it will be more difficult than ever before. Allison commented that in order to keep the game interesting for the fans and challenging for the house guests, things will not be quite the same as previous years. Expect the unexpected, things will be less predictable.

3) The theme of the show this year will be a "Beach Theme" keeping with the idea of summer camp.

4) Allison also took the time to debunk the latest rumor that next season of Big Brother will be the last. Allison is looking for the same kind of success the show experienced last season to have it renewed again after this season and looks forward to a rosy future for Big Brother.

5) Allison truly embraces the fans. She confided that yes she does surf the different web sites to verify things and stay in contact with fan opinion.

6) One of the most interesting nuggets to come out of the interview is this season a number of house guests will have different backgrounds and personalities than we have ever seen before.

All in all I believe Allison gave us all she could in respect to information for the coming season. For the avid Big Brother fan there should be enough to keep your mind whirling all the way to Big Brother 12.