Iconic shapes and enormous recognition value: The Archetoys New York Taxi by Magis is a model car, which also delights design enthusiasts.

The idea for the Archetoys collection from Floris Hovers was inspired by the thought of interior balance of working and playing. The designer searched for recognizable forms and colours, which would transform the motorized vehicles into unique pieces that are even recognizable when the style is reduced to the absolute minimum.

The New York Taxi is such an archetypical object: The yellow caps of the US capital represent the American Way of Life, urbanity and stale – since more than 100 years. Emotions, recognition value, nostalgia and sentimental feelings… all this is caught inside of the Archetoys New York Taxi by Magis, which is the reason why it is much more than a children’s toy.

The New York Taxi of the Magis Archetoys collection is handmade out of industrially produced materials. The ball bearing mounted wheels are made of nylon.

The designer Floris Hovers about the Archetoys collection

What started as a desire to create my own model car became a serious design project. Looking at the timelessness of the designs, you could argue that no period or decade can be put on these designs, though there is an underlying sentiment towards past times.