Benefits like these are too significant for any serious online business to ignore, and they’re why multiple different ESPs have developed their own email marketing extensions for you to choose between. So, without further ado, let’s look over some of the most popular email marketing extensions available on Magento and their main features.

1. Listrak Retail Solutions

Listrak’s solution includes email marketing for your Magento store, and offers an added range of customizable marketing options to broaden the effectiveness of your marketing campaigns. This service can also integrate your mobile and social marketing channels to provide wider analytical coverage of customer information.

Cost: Listrak does not have pricing information available on their website, but Listrak users have reported services starting at $500/month, and higher. To receive a quote for service prices, you can see iContact’s service pricing scale here.

Listrak Features

Combined Digital Marketing Platform

Provides all-in-one access to customer and campaign information taken from multiple customer data sources, so you can better build and track effective marketing campaigns.

Advanced Retail Segmentation

Tracks customer data to create relevant email campaigns that are targeted to your customer’s purchase history and online behavior.

Adjustable Lightbox Solution

With this feature you can engage new customers, and prevent welcome messages from appearing to customers who have already subscribed to your email list.

Automated Recurring Messages

Create a single template email from which variations are automatically created and sent, reducing the time it takes to produce new versions of your marketing campaigns.

Lifecycle Messages

Automated timed messages are sent to past customers to re-engage them with your store and encourage continued buying.

Contacts customers who browsed and left pages, or did not fulfill a shopping cart purchase, with a timed personalized message to remind them of products.

Summary

Listrak is one of the pricier services on this list, but contains much more than email marketing tools alone. This solution is especially well-suited for larger businesses who want to combine and control their multiple marketing channels from one intuitive platform.

2. Bronto

With its highly ranked email marketing service, SMS and social messaging, and advanced webstore reporting, Bronto stands as a favorite affordable ESP for many Magento users.

Bronto is an ideal email marketing service for midsize-to-large businesses due to its functions that are targeted to larger enterprises, such as the ability to control multiple webstores from the same account, and is celebrated for its user-friendly interface and attentive support staff.

3. MailChimp

MailChimp is a dedicated email marketing service used by over 12 million Ecommerce businesses, and provides free service to small and newly developing webstores.

Cost: Free if you have less than 2,000 subscribers and send under 12,000 emails per month. Unlimited email plans start at $10/month for 500 subscribers, with prices rising the more subscribers you have. You can determine your price for service by entering your number of subscribers on MailChimp’s pricing page.

MailChimp Features

Personalized Recommendations

Generate unique email messages containing product recommendations that are based on each customer’s previous purchase history.

Cart Abandonment Reminders

When customers leave your webstore with unpurchased products still in their cart, a timed email will be sent to remind them of the items they left behind.

Preset Customer Lifecycle Automation Workflows

Engage customers with personalized email autoresponders that are triggered by special events (customer birthdays, lack of activity over time, abandoned cart reminders, follow-up recommendations after purchases, etcetera).

Automatically Tracks Customer Data

MailChimp automatically separates customers by segmenting conditions, allowing you to categorize, target, and manage customer groups based on factors such as sign-up date, purchase history, and demographic information.

Summary

MailChimp is a fantastic option for budding enterprises focused on growth due to its effective email marketing tools and generous pricing plans that only increase with the success of your business.

4. Remarkety

Remarkety maintains high status in the Magento marketplace for its easy-to-use software, excellent extension integration, helpful support team, and consistent delivery of results.

Magento Marketplace Rating: 4.8/5Cost: Remarkety offers sliding scale subscription plans that increase with your number of subscribers, the lowest costing $25/month. You can see Remarkety’s full range of subscriptions here.

Remarkety Features

Drag-and-Drop Email Editor

Remarkety presents pre-designed email templates that can be further modified through a drag-and-drop editor so you can create custom email designs for each campaign you run.

Email Tracking and Reporting

Tracks and reports relevant customer information such as deliverability rate of emails, which emails are being successfully engaged with, and the amount that customers spend.

Reminds customers who have left unpurchased items in their cart by notifying them of abandoned products with a timed message.

Lifecycle Messages

Remarkety will send timed automated messages to recapture the attention of past customers and entice them to return.

Analytics and Performance Reporting

Provides a dashboard with relevant campaign and email effectiveness data to help you make informed marketing decisions.

Summary

Remarkety is an excellent tool for businesses of any size that want to target their existing customer base with successful new email campaigns. The automated integration and use of customer’s previous purchase information, easy-to-use guided interface, and real-time recommendations for campaign improvement make this ESP especially popular.

5. iContact

This extension synchronizes your Magento subscribers with iContact’s email management system, and can further integrate with your business’ social media channels. A wide range of service choices are offered to best accommodate the needs and size of each webstore iContact caters to.

Cost: Pricing for iContact starts at $14/month (with an $11.90 annual pre-pay), and rises depending on number of your email subscribers and the service type you choose. You can see iContact’s service pricing scale here.

Customize email templates with an easy to use drag-and-drop designer to personalize your marketing campaigns to your brand identity.

Autoresponders

Timed messages are automatically sent to customers after their subscription date to interest and engage them with your business.

Social Media Integration

Allows sharing and posting to social media channels through the iContact platform.

Behavioral Targeting

Sends effective personalized messages to customers based on their unique purchases and online behavior.

Customer Data Reporting

Make informed email campaign adjustments with customer data reports that show you what parts of your campaign are working, and which parts aren’t.

Live Customer Support

Access to iContact’s professional email marketing advisors who can help you grow your email marketing campaigns and increase conversions.

Summary

iContact can work wonders for the email marketing campaigns of both small and large businesses with its multi-channel social media integration, accommodating support, and affordable range of pricing plans.

6. dotmailer

dotmailer is a feature rich ESP that presents an intuitive and flexible email marketing platform. Along with its seamless integration into Magento, dotmailer offers readily available customer support and training to ensure you get the most out of your service.

Timed emails sent to customers reminding them of items browsed, or left in their shopping cart, without being purchased to reignite interest.

Summary

dotmailer’s email marketing solution is aimed toward businesses that have already generated a notable list of email subscribers. The variety of service plans available are appropriately suited to match the varying goals of marketing teams of any size.

Comparison Chart

Conclusion

Regardless of which you choose, each extension shown here has the capability to provide an effective email marketing solution for your online business.

Of course, the best email service for your Magento webstore will vary depending on the needs and size of your business, what you are willing to pay, and the compatibility of an ESP with the extensions currently installed on your Magento website.