(I-SoftwareNews.Com, August 12, 2017 ) Thanks to the diversified content and Internet services provided by mobile apps, smartphones have become an indispensable entertainment tool and also part of our daily lives. Therefore, MIC conducted a survey on smartphone users in the fourth quarter of 2015. The aim is to help enterprises planning to tap into the mobile app market or existing market players to enhance their understanding of Taiwanese mobile phone users' usage and consumption patterns of mobile apps.

Table of Contents:1. Survey Scope and Methods42. Mobile App Usage Pattern42.1 Less than 10 Mobile Apps Used per Week42.2 Average of 90 Minutes Spent on Mobile Apps per Capita per Day52.3 Top 10 Mobile Apps Used per Day Mainly Foreign Services63. Usage Habits of Mobile Apps73.1 Social Networking and Mobile Game as Most Sticky Apps73.2 Mobile Game and Dating apps with High Priority for Removal83.3 Both Frequency and Duration of Use Highest on Weekends93.4 Social Networking, Game, and Multimedia Apps Catch More Eyeball104. Mobile App Consumption124.1 Nearly 70% Respondents Never Bought Mobile Apps124.2 Single Purchase Accounts for Largest Share124.3 Game, Learning & Publication, and Map Apps as Top Three Paid Apps134.4 Stickers, Game, and Music as Top Three In-app Purchase Categories in Free Apps144.5 Average Single Purchase Value Below NT$150154.6 56% Purchase Apps by Credit Card164.7 Stickers, Game, and Music Content/Services Remain Top Purchase Choices175.Conclusion185.1 Social Networking Apps Have High Levels of Stickiness185.2 Single Purchase Valued Below NT$150 as Main Consumption Mode195.3 Need for Continued Service Optimization and Integration with Other Information20Appendix21Mobile App Category Definitions21Glossary of Terms23List of Companies24 Request Sample Copy at http://www.reportsweb.com/inquiry&RW0001202385/sample