New Google Analytics book is on the streets

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I had been hearing about a book on Google Analytics for some time now and it just hit the streets. I haven’t had a chance to read it yet but Tim Seward at ROI Revolution has a nice write up on his weblog.

Tim’s funny. He talks a little bit about the book and then throws me mad props:

“As an interesting side note, and to highlight how far we still have to go to quench the thirst for understanding of the power of website analytics, 22% of all purchasers of this book from Amazon bought either of two books published by analytics luminary/author Eric Peterson (as of the date of this writing 12% bought “Analytics Demystified” and 10% bought “Web Site Measurement Hacks”). Eric has written practically half of all of the books on the subject.”

Tim, remind me to buy you drinks at Emetrics to thank you for the kind words. And, if you get your Web Analytics Wednesday up and running in North Carolina, let me know. I’ve been known to travel to Web Analytics Wednesday events and I love your part of the country.

It will be interesting to see how the G.A. book sells. I pitched O’Reilly on the idea back when they started giving it away but they were cool to the idea of Google books at the time. More recently I turned Yahoo! group co-moderator Brian Clifton onto an opportunity to write a O’Reilly Shortcut book on Google Analytics. I also know that “Web Analytics for Dummies” is coming out early next year … not sure if I’d buy a “for Dummies” book on this subject but who knows.

Anyway, thanks again to Tim and if you’ve got the G.A. book I’d love to hear your comments and impressions.

2 Comments

Rose SylviaOctober 8th, 2006

I was going to suggest you write a book specifically on using Google Analytics. Even with this other book I suspect that is still a good idea. You’d be a good choice for a “Google Analytics for Dummies” author. Any chance we can get you to review this one?

EricOctober 9th, 2006

Rose,

My wife implies that often when she comments “You’re perfect to write ‘for dummies’ books” but I think she’s being snide. I pitched something similar to O’Reilly when GA went free but they passed on the idea (maybe they regret that now.) Brian Clifton of Google is writing a “Snapshots” book on Google Analytics after I introduced him to the team at O’Reilly and that should be out soon.

I’ll grab a copy of the book next time I’m at Powells and see about writing that review. Thanks for the comment!

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.