New Salesforce1 App Enables Mobile Sales, Marketing

The iOS, Android and browser app has 30 features that enable users to sell, service, market and manage any business process from any mobile device.

Salesforce.com on May 22 launched its Salesforce1 Mobile App, designed to help users run their entire business from a smartphone.

The iOS, Android and browser app includes about 30 features that enable users to sell, service, market and manage any business process from any mobile device.

Users also will be able to access the Salesforce1 Mobile App from any mobile browser, including the BlackBerry Z10 mobile browser, Good Access Secure mobile browser and Windows 8 browser. In addition, the app delivers notifications to Samsung wearables.

Functions that can be accessed on the new app include:

-- Sell from anywhere: Offers salespeople direct access to their reports and dashboards, provides easy navigation with the account and community switcher, and provides access to data offline, enabling them to sell to customers anytime, from anywhere.

-- Service customers: With features such as Knowledge, Questions and Answers, and Email and Social Case Actions in the Salesforce1 Mobile App, service agents will be able to provide real-time customer service from their mobile devices.

-- Market 1:1 to customers everywhere: Gives marketers access to their contacts' social information, campaign members and marketing collateral from their phone to allow them to market 1:1 to customers on every channel.

-- Connect with legacy apps and back-office data: Companies will be able to connect with their back offices by integrating third-party apps with new Canvas functionality. New SAP connectors from Informatica and Mulesoft also allow enterprises to build mobile workflows that integrate mission-critical back-office data.

-- Build and deploy custom business apps: Companies can also build and deploy custom mobile apps for any business process to help employees get work done directly from their phone.

-- Access an ecosystem of 65+ partner apps: Using the new mobile app, users can access partner apps such as FinancialForce's accounting app and Kenandy's ERP app to get a complete view of their business.

For more information on Salesforce1 Mobile App, go here. To download the iOS app, go here, and to download the Android version, go here.