branding

A little over a year ago I began developing ideas for things to decorate my son’s room with. I ended up designing what is now known as the My Treasure Board. It was named ‘treasure’ after all the little trinkets and prized possessions you could display upon it. But also as an ode to our beautiful island nation.

Where else in the world can you find such wide-open landscapes displaying such a contrast of rich colours and textures? Our land is one of a unique mixture of luscious bushland, sunburnt plains and white sandy beaches. Home to many animals that are found nowhere else in the world. And home to people of many different backgrounds, cultures, religions and histories.

Let’s never forget to protect our natural environments – on-land, and under the sea. Let’s never forget to respect and be kind to one another. This Australia Day, and every other day, let’s never forget to continually discover, appreciate and enjoy the simple pleasures and beauties of this treasured land.

If you’re loving the decorations you see in the picture above well so do we. So much so we are now stocking the Crystal Pyramid Poms online in our shop right now for you to purchase.

Made by the talented artistic duo Dear Plastic they come in a DIY pack of four with easy to follow instructions and beautiful twine string to hang them straight onto your One Two Tree.

We discovered Dear Plastic online and instantly fell in love with their colourful creative ways. Handmade with a watercolor finish each POM is truly captivating and so vibrant and they truly complement our One Two Tree.

We asked Yumi and Taki from Dear Plastic five quick questions

1. How did Dear Plastic form? Dear Plastic started organically. Just the two of us creating and developing ideas together and making things for friends. I guess 3 years ago we decided that we wanted to develop it further and work on our ideas full time.

2. Is this a full time career for you both? Yes.

3. How does sustainability and the environment play a role in your work? The environment and nature is a big influence on our work. We both have a strong connection with Shinto belief and the idea that everything has a Spirit or God. This respect for everything around us leads to sustainable ideas. I guess that keeps us always thinking of ways of creating ideas that have the least impact on the environment.

4. What does POM stand for? POM is the sound of fireworks exploding in Japanese! Our POM’s turn from 2D to 3D over and over again by pulling a string and we think it similar to fireworks going off!

5. What’s next for dear plastic, new products? exhibitions? We are working on a window installation for Pieces of Eight gallery in Melbourne at the moment. That will open on the 3rd of Dec. We will have a stall at the upcoming Markit at Fed Square in Melbourne and then at Finders Keepers in Sydney. We’re really interested in collaborating and working on larger spaces for installations.

We couldn’t be happier with the way our One Two Tree branding turned out and we owe all of our good looks to Mark Trzopek. We’re lucky enough to personally know Mark and were familiar with some of his previous works so we knew we could expect something exceptional. We are not sure Mark had any idea of what sort of trouble he was getting himself into when he took on the One Two Tree brief because as far as clients go we are extremely fussy. Luckily for us he is just as dedicated to perfectionism as we are. Mark really took the reins on the brand design. In keeping with our green ethos, he delivered a smart and environmentally conscious product. We asked Mark a few questions about One Two Tree.

Can you sum up how you tackled the project and your thoughts behind the imagery?

This project sought its solution from the need for packaging that functioned and suited its purpose. The packaging needed to hold a heavy and bulky wooden product that could be re-used, shipped internationally, whilst also having retail appeal/presence. The branding solution originated through the business/product name and the ethos of simplicity and ease. The triangle device represents not only the primary material for the products, woods/trees, but also the easy and simple assembly, as evidenced through the 3 sided shape and its relationship with the wording One Two Tree. One side of the packaging makes use of a axe silhouette, which is a nostalgic play on the old tradition of going out to fell the families Xmas tree. This brings an element of playfulness and tradition to a new and modern Christmas tree alternative.

What inspires and influences you as a graphic designer?

Well thought out ideas and execution. Less is always more. Art and museums. Surfing and beach culture. as well as making things outside the field of graphic design.

Describe your style as a whole?

I try not have a style in my commercial projects, but adapt what is suitable for the individual product/company and their objectives.

What will you be working on in the next coming months?

– More packaging/branding.
– Annual program for a Sydney based arts & dance organisation.
– E-book branding.
– Branding/rollout for a new cafe/bar coming to Sydneys Northern Beaches.

Welcome to our official One Two Tree website! We’re finally live and ready to spread our little Christmas tree far and wide. Remember that shipping to destinations within Australia is free until Christmas!