Tuesday, February 27, 2018

How You (and the network) Did Last Week - 2/23/18

Winner Of The Week: Do816

Kansas City struck organic search gold last week with their Flyover 2018 event page and ticket giveaway, earning their 4th highest week of site traffic ever.

The event page recorded 2,123 page views last week from organic search (95% of the overall traffic) and is well on its way to being Do816's most successful page -- outside of the homepage. The ticket giveaway has also received the most entries and new users of Do816's giveaways by a large margin, seeing 821 entries (627 of which were new users) so far, with over a month to go before the winner is selected.

We talk frequently about the importance of capitalizing on organic search for event pages for big, new events and the boost it can add to your site traffic. But the real takeaway here is the value of having as many ticket giveaways or RSVPs on those pages as possible, as early as possible, to turn that organic search traffic into new users. These new events that people in your town are likely to be searching -- big concerts, street fairs, music or food festivals, etc. -- create huge opportunity for user growth when coupled with ticket giveaways.

Tuesday, February 27, 2018

How You (and the network) Did Last Week - 2/23/18

Winner Of The Week: Do816

Kansas City struck organic search gold last week with their Flyover 2018 event page and ticket giveaway, earning their 4th highest week of site traffic ever.

The event page recorded 2,123 page views last week from organic search (95% of the overall traffic) and is well on its way to being Do816's most successful page -- outside of the homepage. The ticket giveaway has also received the most entries and new users of Do816's giveaways by a large margin, seeing 821 entries (627 of which were new users) so far, with over a month to go before the winner is selected.

We talk frequently about the importance of capitalizing on organic search for event pages for big, new events and the boost it can add to your site traffic. But the real takeaway here is the value of having as many ticket giveaways or RSVPs on those pages as possible, as early as possible, to turn that organic search traffic into new users. These new events that people in your town are likely to be searching -- big concerts, street fairs, music or food festivals, etc. -- create huge opportunity for user growth when coupled with ticket giveaways.