After six years of meticulous research and development, Nike has launched a revolution in sports underwear for women – the Nike Performance Underwear collection.

“When our research team spoke with women about what they were looking for, we found that 70% of women were wearing the wrong sized bra and the majority of the women had experienced sports-related breast pain or discomfort, what’s more, they were crying out for adjustability as no two women’s chest and cup sizes are the same. That’s why we’ve focused on making the Nike Revolutionary Support Bra as adjustable as possible,” says Nike women’s fitness innovation designer, Dana Reinisch.

The Nike Revolutionary Support Bra features 10 settings for the shoulder straps and five for the chest strap, allowing each individual to customize the fit.

By using motion capture analysis at the Nike Sports Research Lab, researchers found that breasts move in a figure of eight when a woman is running, dancing or doing strenuous exercise. As a result, the bra has been designed to incorporate a compression strap which comes between the breasts and can be adjusted depending on how much support you need. It helps control both the horizontal and vertical movement of the breasts and also helps to prevent upward bounce.

Breasts are held up by Cooper’s ligaments - not muscles - as many women assume. Cooper’s ligaments are not elastic: once they stretch, they won’t bounce back. Nike sports bras are designed to limit breast movement and provide superior support and comfort by distributing the front load of the breast more evenly around the body.

The Nike Revolutionary Support Bra features 10 settings for the shoulder straps and five for the chest strap, allowing each individual to customize the fit. Nike Revolutionary Support Bra RRP £40