Australia's largest public art canvas, the billboard measures 45m x 9m. Fronting the busy arterial Kelvin Grove Road in Brisbane, the billboard is seen by an estimated 50,000 commuters each day and is illuminated each night. Each work is exhibited for an average of three to four months. Works are printed in-house using adhesive-backed vinyl and UV-safe inks, and the completed image takes a team of abseilers up to three days to hang.