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The Click: a human touch to retail

Magazine

Consumers have knowledge, high expectations and access from anywhere. This new dynamic is changing Retail and creating new opportunities.

We work closely with retailers to define the opportunities and threats that the digital revolution offers. And we've learned that it’s not the retailers with the latest technologies that win. It’s the retailers that know and respond to their customers.

To help retailers connect with customers on a human level, we are introducing The Click – A human touch to retail. This series of articles will help guide retailers to the solutions that deliver value and connect with customers.

The Click offers you concrete tips to get in touch with the human side of retail in the age of the consumer. The series covers all the key elements for effective retail: brand awareness, fulfilment strategies, customer loyalty and more.

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In nearly every sector, retailers have to fight for attention in micro-moments. In just a swipe and a click, customers can lose interest and shop elsewhere. If you’re not ready to evolve with their changing needs, you’ll get left behind.