Industry Threats & Opportunities

Industry Analysis & Industry Trends

Online event ticket sales operators act as agents for promoters and organisers of sporting, performing and other live events, selling tickets to these events on behalf of their clients. The Online Event Ticket Sales industry generates revenue through charging a fee for this service. The industry has benefited from a rapid shift towards the internet as a mainstream source of goods and services over the past decade. The convenience of purchasing goods and services online has led many ticket agencies to shift their operations online. In particular, the use of hand-held devices to access the internet, such as tablets and smartphones, has boosted online ticket sales, by making it convenient for consumers to quickly purchase tickets while on the go...

What is the Online Event Ticket Sales industry?

The barriers to entry into the Online Event Ticket Sales industry are moderate. Initial start-up costs and wage expenses are low. However, the moderate competition and the dominance of the industry's major players, Ticketek and Ticketmaster, make it difficult for new operators to gain significant market share. However, reflective of the growth stage of the industry's life cycle, new enterprises are attempting to enter the industry.

A primary barrier to entry facing new entrants is the ability to build a strong reputation and relationship with customers and event venues. Existing operators have well-known brand names with large consumer bases, and often have long-term contracts with clients, both of which can be difficult to initially establish...

Additional Insights for the
Online Event Ticket Sales
Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Event Ticket Sales Industry are

Ability to quickly adopt new technology

Having a clear market position

Easy access for clients

IBISWorld analysts also discuss how external factors such as Demand from online shopping and Demand from creative and performing arts activities in the Online Event Ticket Sales industry impact industry performance..

Includes the necessary information to perform SWOT, PEST and STEER analysis.

Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.

Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Event Ticket Sales market research report includes:

Historical data and analysis for the key drivers of this industry

A five-year forecast of the market and noted trends

Detailed research and segmentation for the main products and markets

An assessment of the competitive landscape and market shares for major companies

And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Event Ticket Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.