Aim

Although television is the medium of choice, radio’s portability and convenient power supply makes it unmatched during and after disasters strike. Even with the availability of smart phones, which are alternative to almost all communication devices, the above statement has stayed true. However, for reporting during a crisis, the mobility of smart phones, with worldwide web connection has changed the playing field to include more web-based actions and news coverage that was previously not possible or available to individual journalists.

Given what we know about the rise of social media, its application during natural disasters, including those caused by climate change continues to be tested in ways similar to traditional media. Although the public may use social media to gather information and maintain contact with family and friends, there are many reasons why some won’t or can’t use it.

Amongst the many topics of this workshop will address, one of which is to explore ways to create a hybrid communication platform that can utilize radio and social media, to utilise concepts of citizen’s journalism and data generation that can be useful for public awareness and news generators. This workshop will also explore ways in which organisations can handle and disseminate information to the masses during a crisis

Objective

At the end of the workshop the participants will be able to

· Understand the constructive role radio & social media can play in a natural disaster;

· Build stronger relationships with emergency services and the local community.

Content

The following topics will be covered during the workshop

The role of the media in emergency management - what role radio plays and why it remains an essential part of an emergency management plan.

The psychological impact of natural disasters on communities.

Relief and Recovery - How radio is helping rebuild disaster affected communities.

The power of social media – how radio is using social media effectively, especially during natural disasters.

The rise of Social Media - Where is it having the most impact on our lives and what can media learn?

How social media is working for you - Social media now dominates the way people consume news, especially for millennials. A look at how others are successfully using social media.

How technology is shaping traditional media - Mobile technology has thoroughly disrupted consumers' media habits in less than a decade. How has radio embraced technology today and what can we expect in the future?

Is anyone watching over me? - A look at the critical indicators and how to avoid burnout.

Working with volunteer groups - The biggest need for volunteers occurs in the recovery period – in the weeks, months and often years following a natural disaster. What can media learn from not-for-profit organisations who have an important job to do when disaster strikes.

Working with emergency services - Coordinated emergency response is vital following a natural disaster. Many emergency responders already anticipate what could happen and are well prepared. This session looks at their role and how media can help them.