JONESBORO (AP) — People who sell handmade crafts with the Arkansas State University Red Wolves’ logo or other imagery will need to buy a license from the school starting July 1, the campus licensing director announced Saturday.

The requirement applies to handcrafted products, decorated foods, window paintings and other items.

“The university has gone to great lengths to trademark its marks and logos, and the Crafter’s Program is simply another way for us to help ensure that those marks are being used properly and only by licensed vendors,” said Brad Bobo, director of broadcast, licensing and new media for ASU.

Bobo said in a news release that other schools have instituted similar programs, and ASU’s new requirement is based on those.

Crafters will have to buy an annual $100 license and purchase a $25 set of 250 hologram stickers that have to accompany the products.

“This is another one of those growing pains that you welcome when your brand continues to gain notoriety and popularity,” Bobo said.

Arkansas State’s football team was undefeated in Sun Belt Conference play last year and earned a berth in the GoDaddy.com Bowl. Since then, Gus Malzahn has been named head coach and expectations are high for the coming season.

Licenses for crafters will be handled in-house, instead of using the Collegiate Licensing Co., which has has managed ASU’s program since 1991.

The university said the first year of its deal with Collegiate Licensing Co. brought in royalties of $8,400. During the 2010-11 academic year, the school earned royalties of $2.1 million, ASU said in a news release.

“This is a much more low-cost license than those used for producing apparel and other licensed items,” Bobo said. “The point of this program isn’t necessarily to generate revenue, but to make sure those who are producing items with our marks on them are going through the proper channels to do so.”