Farmers Market

Rumors that the Beechview and Bloomfield farmers markets might be on the chopping block spurred a spirited discussion about food equity and market management in Pittsburgh City Council Wednesday morning.

Qualifying seniors can head off to farmers markets in the Pittsburgh area starting June 17 with $20 worth of checks in hand provided by the Allegheny County Department of Health Services Area Agency on Aging (AAA).

“The goal of the program is to provide fresh fruit and vegetables to the eligible seniors in our area and to support the farmers,” said Marian Matik, administrative officer for AAA.

The farm is managed primarily by students and is successfully integrated into the school’s curriculum. Rhonda Schuldt of Local Goodness explains the roles that students play in the farm and the market.

For many, farmers markets are one of the wonderful diversions of the summer season, where practical shoppers and foodies alike can peruse the offerings of local farmers. They provide community, frugality and an opportunity to skip the supermarket. But what are the business benefits of participating in a farmers market?

According to business contributor Rebecca Harris, the sellers in a farmers market get to see some clear benefits, one of which is the direct connection to their customers.

“It’s direct consumer marketing and the farmers get to decide on the pricing,” which helps them ensure they get fair pay for their hard labor.