Superunion Conducts Campaign For Apple and London Symphony

London Symphony Orchestra and Apple are partnering to bring classical music to new audiences via exclusive content on Apple Music. To mark the partnership, London’s rail and underground networks are alive with a campaign by creative agency Superunion that seeks to capture the emotional power of LSO’s performance through color, texture and motion capture data of Sir Simon Rattle’s conducting.

The visuals appear at over 300 individual printed and digital poster sites throughout central London, as well as in advertising in the Metro newspaper. In addition, a worldwide digital campaign with ads and stories across social media and websites are being targeted to audiences in the UK, Western Europe, Canada, Japan, South Korea, Singapore, Hong Kong, Indonesia, Vietnam, Taiwan, Macau, Malaysia, Russia, Australia and New Zealand.