The 808 allows you to choose from different camera modes to get the best from your photos, whether it’s snapping a 38-megapixel shot (the maximum it will go) and resizing it to find detailed elements within the image, or choosing the standard 3-megapixel, 5-megapixel or 8-megapixel option and utilising the PureView technology to condense seven pixels into one for super sharp images.

The same PureView technology helps make the best of low-light conditions, working to keep the 808′s 1080p HD videos as clear as possible.

While the camera does pack 41 million pixel capturing elements, Nokia doesn’t recommend you use all of those at once. Instead, it says (PDF link) that 5 megapixels is more than enough. The phone uses the extra pixels in the sensor to ‘distill’ images down, using the information from 7 elements to deliver one pixel. This, Nokia says, allows it to deliver ‘lossless zoom’ of up to 3x for stills and better quality pictures at substantially lower resolution than the maximum available.

Recently, the company launched a new marketing campaign, sharing a new promo video on its YouTube account that was created using video and image stills taken using the smartphone itself.

Nokia is said to be working to incorporate its PureView technology into its future Windows Phone smartphones, expanding the capabilities of its Lumia range. However, the company has not commented on when we can expect such devices to become available on the market.

Matt is based near London and is the News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+. You can reach Matt via email at matt@thenextweb.com.