digital music and the music business

Spotify Gets New Streamlined Logo

This week Spotify launched its first-ever major ad campaign, and with it has come the new more streamlined corporate logo pictured on the left. We saw it at the launch of the $10 million TV campaign designed to introduce Spotify to a broader audience prior the launch of new music streaming services planned by Google, Apple and Amazon.

Now the new logo is showing up on Spotify's revamped web site, as well.

We confess to disliking the old boxy, cartoon-like Spotify logo so much that we usually used a custom version logo, that we beleive was created by TechCrunch: