This SPIE examines the notion of demographically targeted content, and whether it makes a difference when consumers are selecting a carrier. Specifically, this paper examines the Hispanic demographic and its preferences, as revealed in our latest consumer preferences survey, as well as this demographic’s proclivity for purchasing targeted content.

This SPIE examines the notion of demographically targeted content, and whether it makes a difference when consumers are selecting a carrier. Specifically, this paper examines the Hispanic demographic and its preferences, as revealed in our latest consumer preferences survey, as well as this demographic’s proclivity for purchasing targeted content. Read Less