VIDEO: The Human Hair Quartet: Most Bizarre Publicity Stunt Ever?

Somewhere in the back of our monkey brains, we knew that violin bows were made with horsehair. Really we did. But this video was an incredible reminder: watch this quartet play on instruments using bows made with human hair.

Cream Silk Hair shampoo, a Unilever brand in the Philippines, tested the promise of its "anti-breakage" shampoo by making violin bows out of human hair -- but this was no quickie stunt. The quartet played a 4-hour, 40-song concert with the human hair-strung instruments.
And... it's incredible. Go ahead-- watch and listen: