Tata Zest export plans include Asian and African markets

Tata Motors Zest, the stylish compact sedan launched on August 12, 2014 under the company‚Äôs HorizoNEXT initiative is ready to make its mark in India. Targeting young professionals and those upgrading from a hatchback to a sedan, the Zest is soon to make its way to markets across Asia and Africa as a part of Tata Motors export plans.

Tata Motors Zest is available in both petrol and diesel engine variants priced at INR 4.80 lakhs for the petrol variant and going upto INR 5.85 lakhs for its diesel engine counterpart. Though the company will be concentrating on sales in domestic markets so as to regain market share and plug losses, plans for export are also being charted while production of Zest has commenced at the Fiat India plant in Ranjangaon near Pune.

Tata Motors is very optimistic about the acceptance of this new Zest sedan and expecting overwhelming response. The company has sufficient production capacities at their two facilities (Ranjangoan and Pimpri) and will even be augmenting capacities if necessary.