NSU’s Huizenga College of Business and Entrepreneurship Launches Marketing Blog

LAUDERDALE-DAVIE, Fla. – The Huizenga College of Business and Entrepreneurship at Nova Southeastern University (NSU) is pleased to announce that Real-World Marketing Ideas and Strategies is now live and available for use by students, alumni and the business community. The blog is a go-to learning and engagement tool about the latest thinking in marketing.

“Blogs are becoming more widely used by colleges and universities as part of teaching and communication processes,” said Art Weinstein, Ph.D., professor of marketing and chairman of the department. “This is especially important when it comes to millennials who are technology-savvy, social media-dependent, and are fully immersed in accessing information in shorter forms rather than traditional book readings or journal articles.”

This digital resource provides strategic insights by NSU marketing faculty who are renowned scholars, textbook authors, consultants and corporate executives. Weinstein, who created the blog explains, “Our professors blend relevant academic concepts with the best business practices. Our readers will be impressed by the information posted on the blog – it’s fresh, interesting, research-based, cutting edge and most useful for staying ahead of today’s marketing challenges and opportunities.”

Real-World Marketing Ideas and Strategies is a business school differentiator and strong vehicle to share knowledge, communicate, and dialogue with stakeholders, according to Preston Jones, D.B.A., dean of the Huizenga College of Business.

He added, “As the late Peter Drucker said, ‘Business is all about marketing and innovation.’ Our marketing blog is another value-added offering for our M.B.A. and B.S. Marketing students as well as our valued business partners. I personally read and benefit from this blog and believe our stakeholders will, too.”

New blog posts are published every two weeks on the 1st and 15th of the month with a rich archival library of more than 30 items on advertising, branding, business models, customer value, entrepreneurial marketing, segmentation, social media, and much more. The Fall and Winter line-up includes the following topics: big data, college student satisfaction, customer experience, influencers in social media, Midas touch selling, mobile advertising, personalized advertising, real-world branding, self-branding, social marketing, retail shake-out and the value of segmentation.

About the H. Wayne Huizenga College of Business and Entrepreneurship: Serving more than 4,000 students, NSU’s H. Wayne Huizenga College of Business and Entrepreneurship offers undergraduate and graduate degree programs in areas such as accounting, finance, human resource management, public administration, supply chain management and more. The college is housed in the five-story state-of-the-art Carl DeSantis Building on NSU’s main campus in Fort Lauderdale-Davie, Florida. Programs are also available at multiple locations and online. For more information, please visit: http://www.business.nova.edu

About Nova Southeastern University: Located in beautiful Fort Lauderdale, Florida, Nova Southeastern University (NSU) is a dynamic research institution dedicated to providing high-quality educational programs at the undergraduate, graduate, and first-professional degree levels. A private, not-for-profit institution with more than 24,000 students, NSU has campuses in Fort Lauderdale, Fort Myers, Jacksonville, Miami, Miramar, Orlando, Palm Beach, and Tampa, Florida, as well as San Juan, Puerto Rico, while maintaining a presence online globally. For more than 50 years, NSU has been awarding degrees in a wide range of fields, while fostering groundbreaking research and an impactful commitment to community. Classified as a research university with “high research activity” by the Carnegie Foundation for the Advancement of Teaching, NSU is 1 of only 37 universities nationwide to also be awarded Carnegie’s Community Engagement Classification, and is also the largest private, not-for-profit institution in the United States that meets the U.S. Department of Education’s criteria as a Hispanic-serving Institution. For more information, please visit www.nova.edu.