We've noticed that 2013 Ford Fusion configurator has been updated with dollar values for each of its four models, however, we're not so sure the pricing is that black-and-white. Ford has also updated the disclaimer at the bottom of the page, to read, "Prices and features are for survey purposes only and are subject to change and features may become unavailable at the time of vehicle introduction." In other words, don't get too fixated on the numbers, as they're not locked down yet. And by playing with the configurator, you're likely serving as a FoMoCo lab rat – after all, this is the company that never met a focus group it didn't like.

It's worth noting that Ford has not issued an official press release on pricing yet. But for now, it seems like the base Fusion S will start at $22,495, though we're not sure whether that includes destination or not. Stepping up to the SE at $24,490 will upgrade the steel wheels to alloys, add heated, lighted mirrors with turn signal indicators, and get you body color rocker panels. Inside, the SE has a power driver's seat and a better stereo, and backseat passengers get an armrest and their own HVAC ducts. The SE also allows you to order other stuff, including navigation and start/stop, or opt for a different engine than the base-spec 2.5-liter four-cylinder with automatic transmission.

The 1.6-liter EcoBoost four-cylinder is available with a manual or automatic on the SE for $25,290, while the start/stop-equipped version (automatic only) is $25,585. The 2.0-liter EcoBoost with automatic is $26,745 when ordered in SE trim. Ford lists a number of different packages and options, but they seem to be offered on a sliding scale, such that the packages are more expensive on the lower-priced models. For instance, the Luxury Package with leather and heated seats, among other equipment, is $1,505 on the 1.6-liter EcoBoost but only $1,050 on the 2.0-liter EcoBoost.

On the SE Hybrid, which starts at $27,995 and is equipped with a non-EcoBoost 2.0-liter four-cylinder and a CVT, the same Luxury Package is listed at $2,000. Apparently if you're saving all that money on gas, you can afford to pay double the guy with the most powerful engine.

At the top of the Fusion price list, of course, rests the Titanium, which offers a lot of the optional stuff standard for $30,995. It's also the only way to get all-wheel drive, which will set you back $32,995. Note that the Titanium is exclusively powered by the 2.0-liter EcoBoost and is not available with a manual, so you won't be configuring your Fusion as a dual-use weekend rally car.

FV-QR

~33k for a loaded 2.0 Ecoboost with AWD is great; I'd take that over just about anything in the premium realm. The base price is okay, but it's about $1000 over the Accord and $2500 over the Sonata and Optima. This is clearly a slightly premium entrant in the class, not as much of a jump as the Regal or ILX but not for bargain shoppers - much as the Focus and Escape are. I've seen it in person - it looks like a $40k car, not a $22k one.

They'll probably rejigger it a few times, but that's decent pricing.

Last edited by Turbio!; 05-22-2012 at 08:01 PM.

IPRO Meat-Director and High Minister of Terror-Grilling

Originally Posted by Marshmallow Man

The Terror Grill: Part restaurant, part amusement attraction, part gladiator arena, all profit.

This goes straight to the top of the class. It looks great, with great tech. I wish they didn't have a S model ( wheel covers and such), so the range looks better. I guess its a must for the fleet sales

~33k for a loaded 2.0 Ecoboost with AWD is great; I'd take that over just about anything in the premium realm. The base price is okay, but it's about $1000 over the Accord and $2500 over the Sonata and Optima. This is clearly a slightly premium entrant in the class, not as much of a jump as the Regal or ILX but not for bargain shoppers - much as the Focus and Escape are. I've seen it in person - it looks like a $40k car, not a $22k one.

And I don't mind.... because I like that design more now than when it first came out.
At least it has some character and defines a moment in the design timeline.
"Timeless" tends to be a crutch for generic derivative design.

“Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime.”

well i fiddled with the configurator and a Fusion Titanium AWD with every bell and whistle including fancy paint and wheels (but still no panoramic moonroof, HIDs or ventilated seats) comes out to just under $39,000. very close to my original $40k prediction for a fully loaded Fusion. it was also unclear if the final price included destination.

After seeing this thing on Woodward Monday night, I must say I was a bit underwhelmed from a styling perspective. The nose (thanks in part to crash regs, I'll admit) photographs really well, but is less effective in person IMO. And it gets downright bland when you look at the side or rear.

This class is going to be interesting to watch. A $39K loaded family sedan vs. a $40K, lightly optioned car in the 3 series realm (A4, ATS, C Class) will be an sales trend to watch as OEM's finally align the portfolios globally. But a great time to be a car buyer.

After seeing this thing on Woodward Monday night, I must say I was a bit underwhelmed from a styling perspective. The nose (thanks in part to crash regs, I'll admit) photographs really well, but is less effective in person IMO. And it gets downright bland when you look at the side or rear.

This class is going to be interesting to watch. A $39K loaded family sedan vs. a $40K, lightly optioned car in the 3 series realm (A4, ATS, C Class) will be an sales trend to watch as OEM's finally align the portfolios globally. But a great time to be a car buyer.

39K for a family sedan does not speak "great time to be a car buyer" to me. Maybe it's just me though.

39K for a family sedan does not speak "great time to be a car buyer" to me. Maybe it's just me though.

Why not? It's a cheaper, vastly higher-value, better equipped alternative to the hilariously overpriced "luxury" makes that put things like power seats in a "Premium Package" on top of their stratospheric base prices. If you forego a few options, you get an excellent AWD sedan that's equipped with most luxury features anybody could want, with a punchy turbo four, for between $33-39k. Paying what they charge for an extremely basic Regal, TSX, A4, ES350, CC or what have you but getting a loaded car strikes me as a win for the car buyer.

Last edited by Turbio!; 05-23-2012 at 03:28 PM.

IPRO Meat-Director and High Minister of Terror-Grilling

Originally Posted by Marshmallow Man

The Terror Grill: Part restaurant, part amusement attraction, part gladiator arena, all profit.

I'm having trouble wrapping my head around a 1.6T Fusion stick at $26K.
Actually, I'm having trouble wrapping my head around a 1.6T Fusion at any price.
When did the US become part of the EU?

Inflation. Keep up with it. $26k is not what $26k was ten years ago. But adjusted for inflation, this is what midsize sedans have always cost, and midsize sedans didn't used to come with turbos and lots of standard equipment.

IPRO Meat-Director and High Minister of Terror-Grilling

Originally Posted by Marshmallow Man

The Terror Grill: Part restaurant, part amusement attraction, part gladiator arena, all profit.

Why not? It's a cheaper, vastly higher-value, better equipped alternative to the hilariously overpriced "luxury" makes that put things like power seats in a "Premium Package" on top of their stratospheric base prices. If you forego a few options, you get an excellent AWD sedan that's equipped with most luxury features anybody could want, with a punchy turbo four, for between $33-39k. Paying what they charge for an extremely basic Regal, TSX, A4, ES350, CC or what have you but getting a loaded car strikes me as a win for the car buyer.

I get what you're saying for the most part, but since I've been car shopping lately I've looked at some of the alternatives you mentioned. The Audi and Benz can't touch the feature list for the price, this is true. I don't know much about the Regal, but the TSX can't even be configured as nice as the Ford. But the CC, from what i've seen, comes with everything the ford has and more. I can get ventilated seats, HID's, a V6, and heated mirrors with the AWD CC for only a little bit more. The CC seems pretty comparable to me.

I get what you're saying for the most part, but since I've been car shopping lately I've looked at some of the alternatives you mentioned. The Audi and Benz can't touch the feature list for the price, this is true. I don't know much about the Regal, but the TSX can't even be configured as nice as the Ford. But the CC, from what i've seen, comes with everything the ford has and more. I can get ventilated seats, HID's, a V6, and heated mirrors with the AWD CC for only a little bit more. The CC seems pretty comparable to me.

The new Fusion should have useable rear seats which the CC lacks. And I think it is more than "a little more". According to the article in the OP, Titanium AWD is estimated to start at $33k. CC 4Motion is $41k. Granted it has V6 but it also sucks premium gas like it is 1989.

I get what you're saying for the most part, but since I've been car shopping lately I've looked at some of the alternatives you mentioned. The Audi and Benz can't touch the feature list for the price, this is true. I don't know much about the Regal, but the TSX can't even be configured as nice as the Ford. But the CC, from what i've seen, comes with everything the ford has and more. I can get ventilated seats, HID's, a V6, and heated mirrors with the AWD CC for only a little bit more. The CC seems pretty comparable to me.

i don't think the CC has adaptive cruise or lane departure warning or the gimmicky self park, but it does have a couple other features (adaptive HIDs, massaging and ventilated seats, rear power sun shade) including a much more powerful engine. the new Azera is the same, except that it doesn't have AWD. the Korean market Azera (Grandeur) does have all the extra safety tech of the Fusion and the self park, but i guess they felt it wasn't worth it in the U.S. the only other mainstream cars that comes close in feature content are the Kia Optima SXL and the LaCrosse and maybe the Regal GS. the CC is over $42k however, while the Hyundai is around $37k (no available AWD) and the Kia is around $35k, although the regular SX is couple thousand less for less leather, wood, and chrome. the Buicks can approach $45 and $40k respectively. this makes me think that the new MKZ will approach $50k fully loaded, which seems a bit high for the Fusion/Mondeo platform.

as i've said before, Ford is becoming the old Volkswagen in terms of pricing. i'm not sure how that bodes for sales if the CC, Tiguan and Touareg are any indication.

39K for a family sedan does not speak "great time to be a car buyer" to me. Maybe it's just me though.

I'm not sure if you thought this through/or taking the term "family sedan" too literally. The Fusion is clearly parked in the high end of this class--and organically, so are base model 3 series etc. The amount of tech/variety offered in the mid $35K class---from a near track ready family sedan in the Regal GS, to a car that has tech reserved for D segment cars like the Fusion. And they all represent diversity! Perhaps I'm old, but I can clearly remember times in which other than going the VW//Audi/base BMW route (with the odd SVT or Subaru thrown in) if you wanted a nicer sedan that hit the performance/styling/practicality balance, a buyer was SOL. But to each his/her own