2010 Herb Sales Top 2009

Austin, TX—Continuing an upward trend apparent since 2003, sales of herbal supplements grew in 2010, according to a report published in the HerbalGram (published by the American Botanical Council). 2010 herb sales were $5.2 billion, marking a 3.3% increase over 2009 figures.

In health food stores, the top five standalone herbs sold were flaxseed ($22,340,631), wheat/barley grass ($14,822,264), aloe ($11,695,785), turmeric ($11,279,651) and stevia ($9,623,772). The herb that had the biggest change from 2009 sales was acai, which dropped nearly 50%. The biggest growth came from wheat/barley grass, with a jump of13.5%.

According to the report, “In sum, the herb market in 2010 maintained the robust growth seen in recent years, reflecting increasing consumer interest in good nutrition and natural lifestyles.”