In content-marketing era, agencies tap publishers for expertise

by Ricardo Bilton

In a case of if-you-can’t-beat-em-join-’em, DigitasLBI has conceded the only way to out-BuzzFeed BuzzFeed is to work with BuzzFeed. This week the agency officially launched its BuzzFeed In Residence program, which allows BuzzFeed to embed creatives in DigitasLBI teams to teach BuzzFeed’s distinctive approach to digital content.Read the full article