So we’re agreed? Reader revenue is the way to go. We’re over traffic-at-scale and ad-only funding models. Subscriptions probably won’t pay all your bills, but a healthy mix of subs and ad sales is what we’re all about these days.

Recently, many online publishers woke up to welcome news, with vast jumps in the size of their estimated audiences. For example, Australia’s Daily Mail more than doubled its audience in the space of two months

Meredith’s Shape magazine spent the last year thinking over and creating its own evolution. Shape, which is published 10 times a year, reaches a rate base of 2.5 million and an audience of 14 million across platforms, focuses on healthy living for the 21st century woman.