BeautyMART Goes East

EAST LONDON beauty fans, the time has come to celebrate - BeautyMART is hosting a pop-up in Shoreditch's Boxpark, bringing its concise edit of the world's best beauty products a little closer to those on the other side of the city from its current Knightsbridge home.

"The creative and social hub of Shoreditch has always been on our radar as a destination for BeautyMART. In contrast to the chic environment of Harvey Nichols, Knightsbridge, Shoreditch is urban and edgy. And now the perfect spot has come up, in Boxpark, opposite Shoreditch House, Pizza East and the Tea Building, so we're moving in for the summer season," Anna-Marie Solowij, who co-founded the venture in 2012 with make-up mogul Millie Kendall (of Ruby & Millie fame), told us. "Beauty is a woefully under-represented category in the area, despite the number of 'Fashion Easta' girls who live and work there, so we're going to redress that balance by curating a special East London Edit from our 100 brands, mass to premium. We'll be hosting regular beauty parties so it will be fun and fabulous all summer long."

Good news for those poor East London girls who've had to make do with little more than a few branches of a Boots and the Aesop store on Redchurch Street. Highlights include DHC's cult Japanese skincare, Balmain's hair styling range and the French pharmacy favourites you normally have to take a trip across the Channel to procure.