BridgePort Brewing Company: Three Degrees of Intoxication

Ropewalk Amber Ale may be kind of a highfalutin name for the familiar suds = sex sales approach, but Portland agency CMD is giving the brand a little extra rope to play with. As writer Andrew Cale explains, "In Portland, the Microbrew Capital of

Published on Jul 25, 2005

Editor's Pick

Ropewalk Amber Ale may be kind of a highfalutin name for the familiar suds = sex sales approach, but Portland agency CMD is giving the brand a little extra rope to play with. As writer Andrew Cale explains, "In Portland, the Microbrew Capital of the World, the brewing scene is rife with statements about hops, barley and malt, none of which the Ropewalk drinker cares about. We're targeting young drinkers who are making the transition from macro to micro — they're looking for something that tastes good and appeals to their sense of self. Ropewalk is not too complex, tastes great and is perfect for nearly any occasion." But there's only one kind of occasion that really counts with this demo, of course. "Our goal was to highlight these occasions without actually showing one."