Detroit Lions announce details for new Quick Lane Bowl

Ford Field will host the first Quick Lane Bowl the day after Christmas. Gus Burns | MLive.com

ALLEN PARK -- The Detroit Lions have announced they finally have a title sponsor for their bowl game: Ford Motor Company's Quick Lane Tire & Auto Center.

The bowl will be called the Quick Lane Bowl -- which is smart, because the "Ford Motor Company's Quick Lane Tire & Auto Center Bowl" would be a mouthful.

The game, which pits the Big Ten against the ACC, will be held at Ford Field on Dec. 26 and air nationally on ESPN.

"With a national platform to showcase the city of Detroit as well as Southeast Michigan football tradition, it was important for us to partner with an organization like Quick Lane who has a strong local and national presence," Lions president Tom Lewand said in a statement issued by the team. "We look forward to collaborating to institute a great bowl game tradition at Ford Field for years to come."

The Lions are only the second NFL team to host and operate a college football bowl game, joining the Houston Texans.

Tickets for the game will become available at 10 a.m. Thursday at quicklanebowl.com, the Ford Field box office and by calling 877.212.8898.