I love it! He clearly just returned from a trip to a Couple Resort in Jamaica and has been listening to The Joint on his VW XM Radio. I disagree with folks seeing the negative in this add. Only those that came up with the idea know their intent, but having been to Jamaica three times and returning again in June it made me smile and think of the amazing attitudes of the people we meet there. They will not allow you to be unhappy in their country! Anyone that has been understands that they spend alot of time trying to get uptight travelers to be more Jamaican. Red Stripe ads on television play on the same themes and attitudes as this add, but that is a Jamaican export so I guess it is viewed differently by folks? All I know is I sent this link to my friends that have been to Jamaica and every single one of them loved it, instantly smiled, and all wanted to be back in Jamaica as soon as possible. We love our Jamaican friends, we are proud when they call us Jamericans, and we honestly believe this commercial is celebrating their unwavering happiness, not making fun of them.