Fujifilm North America has announced it will implement price increases for disposable cameras as well as consumer and professional films in the US, effective 1 August 2012. Prices for consumer and professional photographic film, including black and white, colour negative, and colour reversal films will increase by approximately 20%. Prices for consumer One-Time-Use cameras will rise by approximately 15%.

Fujifilm Press Release

FUJIFILM TO INCREASE PRICES FOR FILM AND ONE-TIME-USE CAMERAS

VALHALLA, N.Y., May 1, 2012 – Today FUJIFILM North America Corporation announced that it will implement price increases for film and One-Time-Use cameras in the U.S., effective August 1st, 2012.

Prices for consumer and professional photographic film, including black and white, color negative, and color reversal films will increase by approximately 20%. Prices for consumer One-Time-Use cameras (OTUC) will increase by approximately 15%.

The price increases are a result of the continuing decline in demand for film products, the high costs of production, and the increased expenses associated with raw materials, including silver and petro-chemicals, and energy. Under such circumstances, and despite efforts to maintain production costs, Fujifilm is unable to absorb these costs entirely and must implement price increases at this time.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdings.com.