Trevor Attenborough Named New President and General Manager of Kao USA, Salon, Overseeing Goldwell and KMS California Brands

Trevor Attenborough was recently named the new president and general manager of Kao USA, Salon. Attenborough replaces Cory Couts who has been promoted to the position of global president of Kao Group, Salon

Attenborough’s primary responsibility will be leading and growing the Goldwell and KMS California professional hair care brands in the U.S. Most recently Attenborough was an executive with Kao Salon as well as a member of the management team for Goldwell and KMS California before his promotion. Attenborough’s extensive background includes working as an executive for such companies as Wella, Nioxin and Alberto Culver. He’s led many industry initiatives including the Goldwell “You Can’t Get Supernatural from a Supermarket” campaign.

“I am certain Trevor’s targeted vision and leadership qualities will play a significant role in the future growth and ongoing success of our professional business,” said John Nosek, president of Kao USA. “His deep understanding of the market and the Goldwell and KMS California brands, as well as his commitment to the hairdressing community provides him with an exceptional foundation from which he will propel the company forward.” —Aja Edwards