Walgreens partners with American Medical Alert on ready-response program

By Drew Buono

OCEANSIDE, N.Y. American Medical Alert and Walgreens have agreed on a new marketing plan for the Walgreens Ready Response Medical Alert program.

The Ready Response system is a device that patients can wear or set up in their homes in case of a medical emergency. By pushing a button, they are connected to immediate assistance from a Ready Response Center that provides help 24 hours a day. By subscribing to the service, patients have their personal medical information stored in a database as well as a list of responders including emergency personnel, family and friends.

The new marketing plan includes the launch of a new website, www.walgreensreadyresponse.com, and a new media and in-store ad campaign.

Jack Rhian, AMAC’s chief executive officer and president commented, “We are encouraged with the progress we have achieved as we continue to collaborate with Walgreens management on this project. Ready Response is quickly becoming a nationally recognized brand as evidenced by recent inclusion in AARP Magazine March/April 2008 issue which cited Ready Response as a means of keeping seniors safe and independent at home. Our goal is to bring greater recognition of this service offering under the trusted Walgreens brand.”