Hm... I'll believe it when I see it. I applaud the notion that they're finally looking at themselves in the mirror rather than blaming the fans, but I just don't have a ton of fair in our marketing department (and organization as a whole) to figure this whole thing out.

Williams has consistently said about the Sox attendance issues that the team and the organization have to work harder to earn their fans' attendance. I don't think I have ever seen him outright blame fans for not coming to the park. I don't know where this comes from, I guess people are more comfortable feeling persecuted rather than embarrassed by the stark reality that Sox fans were just outdrawn at the gate by the Pirates. Whatever, I guess people are just going to sing this stupid tune.

At any rate, I still find it very amusing that people actually think the MBA's in the Sox marketing department are the ones that are clueless. Chortle.