Augmented Reality and Storytelling

Augmented Reality (AR), like cinema when it was first new, commenced with a wonderment of the technology, with content being secondary. It's now time for content to catch up to this emerging
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Augmented Reality (AR), like cinema when it was first new, commenced with a wonderment of the technology, with content being secondary. It's now time for content to catch up to this emerging technology. Helen looks to the past to media theorist Marshall McLuhan and filmmaker Georges Melies for clues as to how we can advance compelling content by harnessing AR’s unique characteristics. (In addition, when presented live at ARE 2011 in Santa Clara, CA, Helen showcased a live demo of one of her interactive AR storybooks.)

Unity of experience Unique position Important for these spheres to communicate with one another to advance ar

Very flattered to be in invited to give a tedx talk last october

Describe my observations of people interacting with the exhibit at the OSC. First, a wonderment at the technology, drawn in by the magic of the fog, then a delight and astonishment in the card trick itself. Followed by curiosity, “How did you do that?” Next, inquiry and action, trying all the cards in the same fashion. Then a step that some took and some did not: further action trying other methods to find its breaking point -- “Look mom I fooled it.” -- trying to break the technology to understand how it works. Examples: layering multi cards to see which one would be identified by the screen: all, none? Two cards at the same time, half cards, etc.

We ’re somewhere similar right now with Augmented Reality, and there is an important need for designers, artists, storytellers, to become involved and to create compelling content and stories Important to academia, commercial industry and artists as we advance AR - let’s have content now catch up to the technology

Allowed the story to evolve from the technology

I interpret this as Melies maintaining an artistry in the medium, being enthused by the possibilities of the technology and allowing the medium to guide his explorations and work, but not fully consume it. Melies serves as an inspiration to my practice in AR in that the technology **** inspired stories and the direction of the work*** , but he also gave himself the freedom of experimentation and creativity to move beyond the constraints and invent new ways of applying the technology.

So what does that all mean Well we need to look back to the past, but ahead to the future, and define what is specific to ar This is my list, you may have your own to add So what potentials does ar then offer that is new from anything before it and how can that guide us in creating compelling content? Go to discuss some of the characteristics of ar

Move on to some of my work… Working with ar for past 6 years Started with feducial markers and have moved to natural feature tracking… Also interested in markers as objects and materialities as well as disguising markers… Interested in idea of enjoying an object on its own and having ar add another layer Ismar logo, butterfly Without visual interference or interruption of a feducial marker ‘ see’ a 3D butterfly that in reality, is in fact not there. Only exists virtually) . We are presented with the illusion of this information being in our spatial surroundings…. Can think of AR as a looking glass into another world.