Today’s London press conference to launch September’s heavyweight showdown between David Haye and Tyson Fury was predictably top heavy with trash talk.

Fury reacted to Hayes claims that he was giving him a big pay day by labelling the Bermondsey boxer ‘a dog’.

Fury, of Irish extraction, from Wilmslow, Chesihire, blasted: “Let’s not get things confused here, you’re the dog and I’m chucking you a bone. Before the Tyson Fury fight where were you going to go, who were you going to fight? Nobody.

“I’m giving you a chance. I’m the young up-and-comer, the one on everyone’s tongue. You’re the one that stinks the place out and blames it on their toe.

“Then you fight Chisora, who when I beat him was a virgin, when you beat him he was a journeyman. So it’s me giving David Haye the bone, not the other way around.

“People like to hear what David Haye’s got to say. After the fight with me he’ll have a lot to say, and a lot of people can laugh at him.”

The self styled ‘Hayemaker’ hit back by branding Fury a lunatic.

“Just watch a clip of Tyson Fury. The guy is a lunatic, he’s rough and ready and dirty in the ring and he’s predicting a violent knockout. Obviously I have a different opinion but it’s going to be a great fight and a huge talking point over the next couple of months.

“It’s a ‘marking time’ fight to keep me active, keep the fans happy. He’s really delusional and everybody wants to see this guy get knocked spark out. Who better to do that than myself?

“He says crazy things, but credit to him he’s 21-0 and a big guy – he’s 6ft 9in and I’m 6-3 – so it’s going to be entertaining while he’s able to stand up, but I’m looking to take him out pretty quick.

“I’m been in the ring with bigger guys before. I’m looking forward to the build up – he’s coming to beat me, nobody says the things he says unless they’re confident of victory.

“He’s in the top 10, he’s unbeaten. He hasn’t beaten any big names yet, (but) I think he can be dangerous on his day and he’s young and fresh. I’m a veteran now, I’ve been around a lot longer and it’s nice to be on the different side of things.”