Hakkapeliitta admitted to the List of Trademarks with a Reputation

The National Board of Patents and Registration of Finland (NBPR) admitted Nokian Tyres’ trademark “Hakkapeliitta” to its List of Trademarks with a Reputation. So far 42 trademarks have been admitted to the list. Admission to the list requires substantial evidence of trademark's awareness in Finland. The list is public and it helps to avoid trademark disputes.

- Trademarks are very valuable assets for our company. The admission of Hakkapeliitta to the List of Trademarks with a Reputation prevents misuse and strengthens our position as Hakkapeliitta brand builder in Finland, states Kim Gran, the CEO of Nokian Tyres plc.

Nokian Tyres launched its first Hakkapeliitta winter tyres in 1936. For more than 70 years car drivers in over 50 countries have enjoyed the safety and remarkable winter properties of Hakkapeliitta tyres.

Nokian Tyres in brief:
Nokian Tyres is the only tyre manufacturer in the world that focuses on products and services that help people drive safely in northern conditions. The company supplies innovative tyres for cars, trucks and special heavy machinery mainly in areas with special challenges on tyre performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres’ product development is consistently aiming for sustainable solutions for safety and the environment, taking into account the whole life cycle of the tyre. A part of the Nokian Tyres group, the tyre chain Vianor has nearly 600 outlets in 17 countries. In 2008, Nokian Tyres had 3,800 employees and net sales of approximately 1.1 billion euros. Nokian Tyres’ share is listed on the NASDAQ OMX Helsinki. Further information: www.nokiantyres.com.