Any dedicated content planner ‘sets up to lift up’ their audience through funny and thought-provoking stories, life experiences, wins and failures of their journey, and a genuine character online.

To Acquire

One of the most crucial objectives every content marketing plan must achieve – to squeeze and taste the juice!

You don’t spend time, effort and even money at times to produce content for no returns

Subscribers, fans, customers and warm leads – everyone has a desired goal of HOW MANY or WHO to acquire when meeting their goals across digital.

Depending on your content choice, which approach works best from past experiences, and what’s required as profitable to you; your call-to-action is your final tool of ‘slurp-a-sition.’

You never drink a smoothie or milkshake without a straw right?

Your call-to-action is a trusted method to obtain, quench and refresh.

Provide a call-to-action to ease your prospects online and ensure it doesn’t ask too much of them.

As long as you state purpose within your content, address their needs and keep consistent; the meaningful prospects across your online marketing channels and within your targeted audience will be acquired.

Bottoms up content marketers!

Drop us a comment on how important these key objectives are for your content marketing plan.

Have you ever wondered why your videos don’t get as many views or aren’t as popular as movies or adverts of famous producers or directors?

Well, at the heart of every great director is his or her own style. One of my favourite examples is Steven Spielberg (yes, I am biased). There are plenty of articles written about his style yet adverts and films are slightly different animals.

If you are considering shooting your own videos, our first suggestion is to look at the ads and see the differences. Mainly, pay attention to angles, close-ups and scenery shots, before understanding why the director decided to use them and why are they in specific sequence.

Now listen to the audio type, soundtracks and how it sets the mood. More importantly how throughout a video the sound can change dramatically. Then, pay attention to the effects and how they set the mood (i.e. darker shots make you worried or sad, brighter and lighter make you energetic and happy). Also, when it comes to adverts, use of text is very popular, pay attention to that too. After you examined everything, individually piece it all together.

Now, I would like to share some examples that I believe are greats of what I mentioned. Next week, I will go into a bit more detail of how to plan your shoots and what will you need to start.

One of the first and perhaps memorable campaigns (First video was what got me into being more fit).

Another Nike Advert (more recent) but in a very different style done in Russia.

Effectiveness of all marketing communications can be broken down with 60-20-20 rule:

60% – Offer

20% – Channels

20% – Creativity

From the start, let’s say the offer (e.g. message, content etc.) is the most important part, and although creativity is only 20%; you must never underestimate this part. The biggest problem with it however is making sure creativity is channelled in a right way. In order to do so, one must clearly understand the following rules.

Never forget the audience

If I could have a penny for every time, I remind our clients, colleagues and friends, I wouldn’t need to work ever again. Key to this is relatively simple, do your research, segment well and you are on the way to success.

Let’s start with research, this will largely depend on your business itself. If you’re a local bakery. you wouldn’t research the entire world but would also need to be familiar with the trends in your industry.

As an example, you might start advertising low calorie options or starting to offer smaller sets of delicious pastries. This is an example of psychographic research, where you see that people are more generally aware of their health. So, your offer is pastry sets (60%) and the creativity should be health aware message (20%).

2. Don’t get carried away

Today, there is a variety of design & creativity tools at your fingertips, and it is very important to remember less is more.

When reaching this step of actual design, it is important to remember the last step. After all, your audience picks the channels for you and not the other way around. If we continue with our bakery example, most likely your budget is not going to be big so most likely the owner will opt for social media; which is especially great when you want to target local.

The biggest problem with it is what we call ‘deadscroll’ (when a person just mindlessly scrolls through the feed until something exceptional catches your eye. First thing that springs to mind is ‘Let’s do a video or an animation‘ because everyone saw the stats that videos deliver better results than images.

However, this is where a little problem creeps in and it is that those videos delivering better results for brands already have established followers interested in the content. So, when deciding on the media type for creativity, remember eye-catching and interesting and not what everyone else wants you to do.

3. Interaction, interaction & interaction

After the message is published, you will need to plan and provide options for what you want people to do and how will they interact with the message.

Again, our local bakery should provide above mentioned info but it also might show its location for new customers or to remind existing ones about its location. This, by no means is the only aspect available, there are also web links, shopping, reviews etc. Those options should be chosen carefully (less is more) depending on the objective in mind.

Increase sales online gives them a website presence, given by a local map. Also for local businesses partnerships are key. Our bakery could make connections with a local gym to advertise healthy treats.

4. Measurements

Last but not least, make sure you keep track of everything you do. In today’s online world, you can measure nearly everything on minute basis. There are plenty of free tools out there to help you do it. Facebook ad measurements, Pixel and Google Analytics are examples of a few to name. Remember collecting results is not only to keep your campaign on track, but also for future research.

In conclusion, make sure you keep to the rules and you will be on track for success!

Regardless of the misconceptions of email marketing being traditional and downright overused, this marketing channel still matters for online campaigns and outreach.

Hope you’re still reading B2B and B2C marketers?

Yes, email is a popular method of keeping in touch with your fans, potentials and retained subscribers in business.

No one ever disputes that.

However, the art of creating great email with impact relies on your ability to understand your audience, tone of voice and embracing the passion of written language.

For all buzzing marketers, entrepreneurs or C-Level executives; here are some helpful tips on copywriting for winning email:

Too much text and you’ve lost them

Email copywriting isn’t easy for excited marketers.

One of the greatest mistakes is bombarding your final recipient with a gazillion rows of text and font sizes.

Whether it’s your latest blog release, seasonal offer or company update, too much text drains out the attention span to 0 in this aesthetically visual world of today.

Although you wish to keep the reader sufficiently informed, every great email marketer must master breaking down and summarising text for the best retention possible.

People are receiving and reading emails endlessly everyday.

Off smartphones when getting out of bed, on cramped public transport, and even off computer screens just 10-15 mins before lunch breaks.

‘What makes your email any different?’

‘How can you make your final message shorter and succinct?’

Ask yourself these 2 questions and ensure the text quantity is enjoyable for a happier, retained subscriber.

Understand your audience and tone of voice

Who’s your fan or customer?

Do you consider their wants, needs and aspirations?

How do you address them?

Once you’ve answered these questions according to your knowledge, you’ve cracked only 50% of planning successful email copywriting.

The other 50% is consistent execution of this amongst your targeted email database.

If you’re in B2B, you’ll be dealing with a specific number of professional individuals subscribed or contacting you for 3 reasons:

Industry news

Client liaison

Ongoing business development.

For this reason, keep the email copy straightforward, contextually goal-orientated and mutually beneficial for greater engagement.

For B2C companies and brands, your email copy and tone-of-voice should be friendly, product or service-focused within a scenario, and spark an emotional response upon leading towards your call-to-action.

This way, both clients, customers and fans acknowledge you’ve considered them first when crafting your email text, and with favourable results and patience; they’ll be engaged with positive expectations of your email outreach.

Always proof-read and contextualise

Like any other important piece of literary work you’ve written – proof-reading into context is vital for any winning email copy.

Treat every word and punctuation usage with vigilance as you would stepping across a rushing river on a vertically-led, dispersed rock path.

Every email campaign’s copy for your marketing outreach must be organised and follow a story-like rhythm.

Why is that?

Your final reader needs seduction from your email language so much that it becomes an enjoyable, attractive flow from start to proposed action.

Moreover, your language represents your business’ care into email – make the copy their pleasure to read and act!

Never forget your final goal

Whether you’re a non-for-profit to a profit-based business, your email has a task to achieve.

Some may be the best copywriters in town and spark unforgettable chemistry everyone marvels over with words, writing style and great context.

Yet, if you don’t make your end-goal clear and authoritative during the email’s latter stages; the efforts will have gone all to waste.

People always ask even before reading ‘What’s the catch or purpose of this?’

Even your loyal customers and clients too.

Subscriptions, downloads, social media follows, click for shop discounts – these are all key examples of common call-to-actions assisting your final goal.

Make your copy worth their eye-squinting, brain-processing and time for a favourable, higher chance of marketing conversion.

Try these simple yet crucial rules for 2 weeks and comment back below on any progress you’ve noticed for email success.

You probably can with Instagram Stories hot on the scene for millennials, Gen X’ers, celebrities and social media influencers now.

SnapChat was once one of first live-streaming apps appearing on social media, where users turned their smartphones into narcissistic devices that broadcasted viral stories to friends and fans about their everyday life.

With convenience to access, instantaneous nature and creative simplicity, the social network became an electrifying pass-time for youngsters frivolously sending each other pictures and videos (called ‘Snaps’) that expired after 24 hours.

The popular live-streamer allowed its users to become ‘miniature creatives’ from editing their content with fun stickers and post-produced image and geo-filters (e.g. the notorious stick-your-tongue-out, puppy filter loved by females snappers).

Insta users and businesses with engaging content and high fan bases enjoy the best of social media marketing. The visual conversation comes from buzzing fan commentary and live video-broadcasts posted across this mobile channel, thereby influencing users which their content resonates with the most.

Think of it this way – the simpler and catchy your captions, higher your content’s impressions, likes and RELEVANT hashtag optimisation on Instagram all creates a digital combustion on this social media network.

SnapChat doesn’t allow you to combine all of these social media tactics permanently now does it?

So long as you’re popular for the right reasons within your industry as a brand, role model or marketer, anybody can master the visual creativity and artistic impact Instagram can have for your digital marketing strategy.

Do you think SnapChat still has a chance for the future of social media marketing?

Has it finally met its match or scheming something revolutionary to shock us all with?

When you hear the word ‘Metrics’, how many of us start grumbling that data is ACTUALLY involved on Social Media?

It IS social media isn’t it?

Whatever aspect of social relationships in life, be it online or offline is guaranteed to grant you information about your message, communication style and how others respond.

The same applies to social media metrics as a digital marketer.

Data from our online communication & fans provides us with deeper insights when enhancing or remodifying our marketing voice, be it from Facebook likes & commentary or a Twitter tag or retweet.

Every post counts and presents an impression. Why overlook that as part of your online reputation management?

Here are 6 reasons WHY social media metrics are important:

1) Growth & Affinity

Think of it this way – ‘Without a great number of fans expressing interest in you, your reach and impact is limited!’

How you remain active with consistent relevancy on social media plays a vital part with your marketing efforts to grow.

Part of social media success as a business owner or marketer is the ability to nurture and grow a mutually-minded, online community of fans & followers who LOVE and APPRECIATE your content.

Whether you’re a start-up brand, public figure or institution; the truth is that you desire to build genuine relationships on social media by keeping your posts very targeted and niche; thereby maximising your chances of enjoying this metric’s value.

You connect with REAL human beings beyond the screen so put yourself in their position and interests, asking yourself ‘Why should I follow you?

2) Posts’ Performance

Every social media or digital marketer must be vigilant with the way their posts perform amongst their online community.

Despite how metrics such as Likes and reactions do not significantly contribute to overall marketing and business goals, they DO show what content is attractive to your followers; helping plan your future content strategy by the topics and ideas chosen for social media scheduling.

You don’t want to be a paranoid marketing guy checking their smartphone every 20 minutes wondering ………….

3) Online Notoriety

Mentions or tagging on social media can go down in two ways – positive or negative.

From this social metric, it’s very crucial to master the skill of social monitoring and listening when tracking WHAT people say about you online; as well as HOW do you respond to it?

No one wants negative comments and mentions spread about them on social (especially viral platforms like Twitter & Instagram), as their message outreach goes WAY beyond the realms of your follower base.

My advice is to maintain a clean reputation both online and offline and you’ll be in the safe zone from any social media vultures.

4) Community Feedback

Social media marketing is a two-way relationship so take those commentary streams on posts very seriously as a business, marketer or public figure.

If a fan is willing enough to comment on one of your social posts, you have engaged and caught their attention enough for their own views to be shared too.

Ensure their comments are good or in approval of your business, causes and beliefs as ‘you are what you post’. This can be great for analysing data and a better understanding of your fans’ motivations to engage with you.

Not only does it spark off conversations between you and your audience, but buzzing topics on social media spread like wild fire as your community may even share your posts amongst their friends, family and fans too.

Which brings us on to our next point.

5) Message Dissemination

What social media or digital marketer doesn’t love it when their posts get shared?

That’s what you aim for across the social media scope.

To have your online fans share your message onto their communities presents how valuable your content is perceived amongst them as an individual mentally, emotionally and psychologically.

On platforms like Twitter, this is known as a ‘retweet’ (majority of you may already know this), as your message dissemination is increased for whatever topic or update your post is about.

As a business, one of your marketing goals on social media will be achieved from this – brand awareness.

Marketers and business owners aim for more shares when targeting their ideal audiences as a vital social metric within their online marketing strategy.

6) Fan Motivation

You don’t spend all this time sourcing, drafting, editing and scheduling your social media posts for nothing now.

We want signs of call-to-actions.

Us digital marketers and business owners spend great effort, time and investment out of our marketing budgets to implement a full-proof social media strategy. We expect our hard work and mental labour of targeting the right fans paying off with higher clickthrough rates (CTRs).

By acquiring greater CTRs from our posts, your post’s impression overall has motivated your fans to act upon based on whether it’s to subscribe to a newsletter, purchase a product or service, find out more information or contact you for further details.

This leads to increased chances of conversion rising which is how we can grow our marketing communications’ impact from social media optimisation.

Did I miss out any more reasons?

What kind of content do you post in your industry and does it meet your expected social marketing metrics?

Comment below with your thoughts and experiences as we look forward to hearing from you.

The power of video marketing plays a great deal of our 8-second attention spanners when consuming relevant content, be it educational, funny jokes, surveillance of world events, entertainment; and of course – marketing messages too.

From 3 ex-PayPal workers wanting to share party video footage with their friends online, to creating a phenomenal web experience of content; who could have imagined 10 years ago video would play such an integral part of how we process information every day?

On the train, during lunch-break, a WhatsApp broadcast, your online search query or even before bed; we’re hitting that red play button aren’t we?

YouTube’s infancy back then has evolved into an online media-streaming mammoth hasn’t it? I guess video outreach is irresistible as part of our digital habits and growing at commercially exuberant rates amongst businesses too.

Capturing Millennials & Gen X’ers

With cool DSLR cameras becoming affordable and accessible for young millennials and Gen X’ers, this popular video site’s glamour has allured them to hone online presentation and videography skills.

Who are they seen as in society today? – YouTubers!

Not only do they create their own virtual channel with topics disseminated for their targeted viewers and fans (or subscribers you can say), these digital advocates as young as 16 or 17 carve out their own video portfolio of becoming influencer marketers.

Am I right or wrong?

These individuals not only becoming internet superstars for quality video content they’re known for, but even businesses, brands and inspirational leaders have witnessed YouTube’s power when providing experiences of their products, services and company culture.

Sounds like a juicy opportunity to optimise digital marketing right?

Millenials and Gen X’ers are prominently the tech-savy types of today. Any marketer with a target audience fitting these demographics must observe how great of an opportunity it is to leverage a YouTube channel; thereby increasing your next campaign’s reach and likelihood of resonating with them and their consumer habits.

Yet, with how YouTube’s features for online viewers are on-demand based on the content YOU want to watch at WHATEVER time; this challenges our traditional box set’s effectiveness when advertising commercial messages.

YouTube literally means ‘My Digital TV’ so the platform grants these audiences with greater control over what content they choose unlike TV, where you have to distract yourself with smartphones, food or toilet breaks.

The question remains – ‘Does YouTube deliver greater ROI than TV?’

Less Marketing Investment

Simple question – ‘If you’re a start-up business or brand with a limited marketing budget, would you go for YouTube or TV marketing?’

Most of you reading this know the answer already!

Why invest in a bank loan or conserve a few years’ income savings to appear for 30 seconds on TV, when you can upload hours worth of custom video content to YouTube?

Sure, you may need to hire a camera operator/director/editor when creating a new video; yet I’d rather invest into that or teach myself how to create and edit videos for my own YouTube presence.

What TV or media station can you learn those creative skills at a low cost?

Many small businesses and brands with great ideas have penetrated their targeted market or sector with niche video content; thereby attracting the audience profitably towards their message.

Just think of the billions of search queries made worldwide on Google everyday and translate that to video with YouTube?

Even back in April 2016, Google witnessed how its video subsidiary drove higher ROI 80% of the time for advertisers and marketers.1 This included brand awareness online which led to conversion.

The way our world is heading with digital, traditional advertisers must make a shift to adapt to our contemporary digital trends of marketing. Otherwise, you will be left behind as times change and people and things move on.

Digital video just makes it much easier for marketers to create ANYTIME over booking a TV slot for a limited time.

Will TV make a comeback?

Despite the rivalry for the attention of millennials and Gen X’ers, recently in December 2016 according to Marketing Week; YouTube & TV are considering collaboration together as influential mediums when targeting 16-34 years olds.2

Guess the marketing spar between these 2 broadcasters has been cancelled. Make amends YouTube and TV!

As ThinkBox’s CEO, Lindsey Clay is delighted about Google’s acknowledgement of TV’s significance amongst advertisers of big companies; a promising relationship and future between online video and TV is at reach.3

How long will this relationship last is the question?

If you’re a Fortune 500 company with an excessive marketing budget and dynamic marketing department, you can afford to use both YouTube and TV advertising.

Yet if you’re a start-up bakery or DIY business for local firms, you’re going to have to lower the ranks and costs by optimising YouTubing with a videographer or outsourcing to a marketing agency to manage your online profile.

Adapt to marketing’s latest trends and exploit to your advantage, as there’s always a way to be creative with your industry on video.

Has YouTube conquered the video scope over TV? What are your thoughts on how digital TV works in your sector.

If you weren’t into B2B marketing, an industry professional or at least attended university from the year 2002 onwards; how many of you would have known about LinkedIn?

Perhaps you’ve been shying away from what Google’s social network Google + can do for you as a marketer. Not to worry, you’re not the only one reading this article that has.

With the professional platform LinkedIn being present amongst us for over a decade, this social media network still remains concealed away from many as a mystery to its marketing effectiveness amongst entrepreneurs and B2B marketers.

Acting as virtual home of buzzing industry news & content, business leaders, corporations and upcoming professionals, Mr Weiner’s platform has been strikingly useful for knowledge-sharing, partnerships with potential stakeholders, career opportunities and of course…….targeting the right audience online.

What professional would turn down that within their sector?

On the other hand, although billions of people turn to it as the world’s largest, optimised internet services & search provider; many B2B marketers STILL neglect or overlook Google + and its potency within the digital scope.

Let’s wake up B2B marketers and realise that LinkedIn and Google DO have similarities when nurturing online reputation and a reputable social media presence.

Continuous, trending news

How many marketers or business pros have Gmail? Does your industry sector require you being active on LinkedIn?

A LOT can relate to Google’s email services, have created a LinkedIn profile, followed their company’s page, and even create marketing campaigns when asserting brand awareness, market research and opportunities for viable networking.

LinkedIn Pulse has positioned itself within this professional network’s algorithm to provide it users with up-to-date, relevant and concise content, attracting potentially millions of biz eyes worldwide within their industry.

Why not take an extra 10 mins in your G-mail browsing time to shift your cursor to the top, right-hand corner, click on your G+ profile, and check out the Communities tab on the left-hand side of your news feed?

Based on your field, there’s always a community on Google + that hosts great, substantial content you can follow and still be updated on the latest industry trends as a marketer and business individual.

If LinkedIn can do it, Google + can too!

SEO Power

The more you publish content on both LinkedIn Pulse and Google + as a marketing or industry pro, the higher you empower your web presence on search engines detecting and picking up your social activity.

As both social networks are optimised more by the B2B market, leveraging these two platforms regularly sets up a digital explosion of web visibility on anticipated google search queries; and across other potential search engines.

Not to forget standard, ethical SEO practice of ideal keywords, tags and meta-descriptions on your site’s content and web pages, before sharing out across these professional social media platforms.

This helps set yourself for greater impressions and authority towards your target audience online, informing Google that you deserve your higher web rankings on its algorithm.

Relationship-Building

Marketing is about building relationships right?

Frequent social postings on LinkedIn & Google + markets not only to your potential customers and clients, but also emphasises WHY you are relevant to your industry and future stakeholders – upcoming employees, vendors, business partners, venture capitalists and so on.

In a way, your target audience doesn’t only consist of solely customers and clients for profits; but also to these commercial individuals too as they fortify how valuable your network is and the potential business avenues you can follow.

Networking is not about only attending business events, trade shows and exhibitions; it is about finding great, mutual and authentic things in common with others both of you can strategically benefit from.

These stakeholders are active on these professional social platforms as modern online communication has drastically simplified the concept of business networking, as opposed to 30-40 years ago where business cards and offline marketing tactics were more prevalent.

Overall, we shouldn’t miss out digital opportunities to grow when maintaining a healthy LinkedIn and Google + profile. The more you position yourself as ubiquitous across the professional side of social media, the greater you accentuate your value to be an authority in your market.

Still think Google + and LinkedIn isn’t for you? We love to hear your views of these social channels’ effects on your business.

Look at the cover image for this blog post! Everyone is exposed to brand messages on daily basis. However, everyone has their own little actions to protect themselves and block those messages. Starting from making tea all the way to scrolling Facebook feed. That being said, there are some adverts that touch us and actually make us do something. Here is the list of best adverts (in my opinion) from different sectors (in no particular order), that influenced me, with justifications for my choices.

WWF – #iProtectTigers

I have been supporting WWF initiative to protect Bengal Tigers for a while now (so in a way you can say that I am biased). When I first saw this advert, I might have shed a tear (movie like manly tear though), when my friend saw it within 2 days he called to say that he is now donating too. So why did it work? One simple reason! It breaks the barrier between what we hope to do and what we can achieve.

Baileys – Christmas Nutcracker

Now, am I fan of ballet? No. Do I drink Baileys? No. Why did I buy it that Christmas? Simple, every time I was invited to a party hosted by a girl I would bring one. This advert portrays a certain romance and excitement. Tell me you haven’t attended a Christmas party where there was no drama!?

All I can say is that Baileys has done a fantastic job that year. Never left for a party without a bottle of it.

Toys: Special from Our Founders

These radical spinning tops were awesome as a 10-year-old kid! Who would have thought I’d be obsessed with collecting them all?

From the TV advert to watching the VERY 1ST episode of this exciting anime on Cartoon Network, I’d be practising my launch and battling out my Dragoon Beyblade against both my late brother and primary school friends at break, lunchtime and even after school.

However, when they broke from trying out ridiculous stunts on the brick wall; I’d pester my parents to buy me another cool beyblade top. Talk about nostalgic marketing huh?

It looks absolutely ridiculous to me now, but I want a real Pokeball on my desk! This is not the advert I saw when I was growing up. I remember the one I saw in breaks between Pokemon series and damn I wanted one. It would open, have a miniature figurine inside and I would battle my vicious opponents in school (my year 3 school friends). No matter who will tell you what, but pester power works!

Believe it or not! Our virtual photo & live-streaming album app known as Instagram has taken dominance amongst not only millennials, Gen Z’ers and B2C brands, but even the industry-orientated B2B marketers are starting to have fun incorporating a more visual, experiential marketing experience for their online audiences.

With this social media network accommodating over 600 million worldwide users posting mighty streams of photos, video and live-streamed moments of their everyday lives, Instagram is a treasure chest of pictorial data and information from the eyes of a B2C marketer.

Whether you market within retail, hospitality, apparel, or travel, there’s always a juicy spot on Instagram where your buzzing online community craves great, alluring visuals from a swipe of their smartphones.

But what about B2B’ers? This sector does have great impact and significance on driving economic empowerment from business partnerships.

Nothing to worry about B2B Marketers. If many renowned brands such as Microsoft, Deloitte Digital and Intel have successfully established their ‘Insta-presence’, what is hindering your visual success?

And no! Please don’t give the excuse that these companies are established with great reputation in their sectors. It’s just about finding your niche and applying the basic marketing principles VISUALLY this time.

Is that fun to look at from your IOS or Android, even as a business individual?

Simple, engaging pictures and videos of work colleagues or executive teams having a laugh in the office, playing a competitive ping-pong match or card games attracts a lot of attention on Instagram.

Not only are you marketing your B2B company’s culture on Instagram, but you are also enhancing your online reputation to potential prospects that you have a fantastic ethos of ‘working hard, playing hard’ amongst your co-workers; not stressing them out with the industry worries.

2) Tell a Visual Story

Everyone loves eye-catching imagery don’t we? This is what accentuates and fortifies the online experience of social media.

Gain permission from the management team as a company social media/digital marketing manager, freelancer or outsourced marketing agency guy, and take interesting, relevant pictures, short 20-30 sec videos or live-streamed media on Instagram Stories. This is to narrate on ‘How things happen’ in chronological order within the workplace when earning new followers and notoriety amongst your target audience.

No one turns down a good story audibly when someone’s got something to say. What makes you think people won’t be captivated visually?

3) Product & Service Showcasing

By this, product and service showcasing doesn’t mean inundating your followers’ base with your B2B offerings for a cold sale. You’re not an amateur marketer posting up ‘Buy now!’ to a professional audience.

When your firm has just launched a new product or revamped a more technological, efficient way of completing tasks profitably; be proud of your corporate achievements and showcase them.

Edit your images or videos in a presentable, alluring manner that even the oblivious Instagram user browsing around the random-search tab will stop and check you out.

Boast of not only your commercial work, but your photography skills, inputting a detailed yet concise caption, and finishing off with ideal, industry keywords for hashtags (Ideally 5-7 is great for increased visibility to potential fans & clients).

Your marketing team handling the CRM databases wishes to ensure that the company’s Instagram page is visually enticing and compelling enough for call-to-actions to occur.

Enquiries by phone and email messages sent only signify that you have great visual material enough to generate warm leads from your product or service offering. That’s if your prospects aren’t price-fishing around with other potential vendors they can later choose over you.

Take advantage and nurture the leads when this happens, learn about your potential client’s needs and problems, ask for feedback on whether they’ve come across your Instagram profile and what they liked, and understand how YOUR offering is their ONLY solution.

The worst they can do is simply say ‘No thanks, I’m not interested anymore’ or not respond to your emails.

As upsetting as that can be for any marketer, learn to approach it rationally within business as you are only going to get stronger when guiding prospects down the sales funnel; even on social media too.

Moreover, when updated with the right content to visually engage; Instagram is certainly NOT impossible to optimise its pictorial power from a B2B perspective. B2B marketers fear that their sectors can be visually tedious, yet with creativity and genuine human traits to it; you too can be a Insta pro with B2B industries.

What’s your B2B market? Have you ever tried marketing on Instagram before? If you have, what are your views or experiences with it?