Insider, a unified online marketing platform out of Turkey, has secured a $2.2 million Series A round of financing, bringing its total funding since launching in 2012 to $3.3 million. That may not sound a lot, but its a lot for the region and considering its targeting a global market, especially emerging markets outside the US. Assuming its product is competitive, it can therefore use its capital efficiency to take on bigger and better-funded competitors that wouldnt be able to make emerging markets their worth-while.

Hande Cilingir, the CEO and co-founder, said the funding will be used to invest in predictive modelling, segmentation and auto-optimization. Unlike others we help marketer optimize spend from the get go, rather than just promising higher conversions and revenue, she said.

Marketers can use it to post campaigns with AdWords and Facebook, and to send a discount only to those customers who are less likely to buy/or subscribe (based on the sector), rather than sending it to those customers who were already planning to make a purchase.

The model is subscription-based for a monthly fee, or does benefit pricing (charging a commission based on the revenue generated on a campaign). It claims to be able to access 600 million unique users/month across partners.