A True Retention Strategy

What makes us different?

Rick Knight pioneered The Every Car Maintenance-Included Strategy in 1996, and now, more than 20 years later, it continues to remain our sole focus and differentiator in the market today.

As a private-label maintenance provider, we don’t sell prepaid maintenance plans, we provide complimentary maintenance incentives that are included on every car (available for new and/or pre-owned), to focus on the return of every customer and every vehicle sold.

Our mission is to help franchised auto dealers take control of the second turnover into service so that they can reduce the cost of conquest marketing and focus on turning their existing customers into repeat buyers.

Plan, Connect, Grow

Long-Term Retention to Fund Your Future

Each Dealer-Owned Maintenance Program is built upon our unique retention strategy of Plan, Connect, Grow™ which is designed to lead customers from the dealerships’ sales lot to their service lane to improve bottom-line profitability.

Plan: Dealerships customize a plan to attract customers to their dealership for vehicle purchase and provide incentives for customers to return to the issuing dealership for service. Automotive marketing materials are included and branded to promote their dealership and unique maintenance program offering.

Grow: By providing incentive for every customer to return for service, dealerships will see an increase in service retention that drives a consistent flow of service traffic, and will grow a larger customer base that results in higher upsell opportunities. Dealerships are guaranteed to better than double or triple their existing CP/RO visits in the first 12 months of ownership.