No strangers to innovation, BMW has joined forces with Google Maps to launch a great campaign in Sweden which invites people eager to slide behind the wheel of a BMW 3 Series to search for a hidden car on Google Maps.

Power steering has been a common inclusion to modern day cars for many years now, but most recently BMW have yet again looked to push the technology to even greater heights with their own system called the Servotronic steering.

The calm and unwavering passion David Duran has for his '87 BMW 325i has been captured perfectly by Frazer Spowart in his first video of many where he explores ‘cool cars and people’s relationships to them.’

In times when fuel efficiency is big deal, the technology behind double-clutch transmission is of increasing importance for many car owners, as the way it works reduces disruption to power transmission, reduces friction and thereby reduces the amount of fuel needed to get from A to B.

The air conditioning system in your BMW works harder than you realise: it helps keep you and your passengers comfortable, whatever the weather, and it offers a number of health benefits, such as filtering out pollen and traffic fumes.

When BMW’s EfficientDynamics programme was launched in 2007, it immediately raised the technological bar for competitors, providing drivers with a range of cars that not only offered enhanced performance over their predecessors, but also unrivalled fuel efficiency and significantly reduced running costs.

The Cooper Group - one of the largest Authorised BMW Retail Motor Groups in the UK - have secured a limited number of BMWs, all in stock, available for immediate delivery, and all with a price that may surprise you.

When the car that dominated its class for over 30 years yet again raised the benchmark in September 2008, the new BMW 3 Series set a new standard in its segment by combining a harmonious blend of interior and exterior styling with an unrivalled range of innovative driver features.

About Inchcape

The Cooper Group Limited, Registered in England and Wales No. 821770.
Registered Office: Inchcape House, Langford Lane, Kidlington, Oxford OX5 1HT
The Cooper Group Limited is an appointed representative of Inchcape Retail Limited which is authorised and regulated by the Financial Conduct Authority
The Cooper Group Limited are not independent financial advisors. As credit brokers, we work with a panel of selected lenders when arranging funding for your purchase, and these lenders may pay us for introducing you to them