As the newly-named executive director of the Hyannis Main Street Business Improvement District, Elizabeth Wurfbain’s learning curve isn’t too steep.

She was elevated to interim director from her position as marketing director after the departure of Scott Lajoie in January.

She was also familiar with the office before that through her friendship with the BID’s executive director for its first decade, Cynthia Cole.

“I evolved into it," Wurfbain said in a brief phone interview Wednesday. She was making calls alerting those within the BID and community of her appointment.

“It seemed to happen naturally,” she said.

There were no other candidates for the position, Wurfbain said, explaining that her time as interim was something of a testing period for the BID board and herself. Both made the grade, and Tuesday the board voted unanimously to give her the job.

“In her roles within the BID, Elizabeth has already proven to have the right temperament, enthusiasm and expertise for this environment,” BID president David Colombo said in a press statement issued June 3.

Wurfbain is a Barnstable native, a graduate of the Dana Hall School and Colby College, and has professional experience both internationally and in New York City, where she was the promotion director at Hearst Magazines and director of the Central Park Historical Society.