China - The Future of Foodservice to 2021

China - The Future of Foodservice to 2021
Summary
"China - The Future of Foodservice to 2021", published by GlobalData provides extensive insight and analysis of the Chinese Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.
The Chinese profit foodservice sector grew at a CAGR of 5.7% between 2014 and 2016 to a value of cover CNY7,700 billion. Growth is forecast forward to 2021 at a CAGR of 5.5%, growing overall revenue in the sector to over CNY10,000 billion by 2021. The majority of revenue in the sector in 2016 can be attributed to full service, dine in focused operators. To 2021 an increased emphasis on convenience and a maturing market in tier 1 cities will encourage greater innovation in the sector: Increasing urban incomes and consumer awareness of the provenance of food is leading to an increased emphasis on health, especially at the upper end of the market. Technology is also increasingly playing a role in consumers decisions in foodservice.
The report includes -
- Overview of China's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on China's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within China's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Chinese population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Chinese foodservice market.
Scope
- Technology is playing an increasing role in consumer's interaction with foodservice operators in China. Operators that have successfully leveraged platforms such as Tencent WeChat have enjoyed greater consumer loyalty, brand awareness and increased consumer spending.
- Health is becoming an increasingly important factor governing consumer's choices in the foodservice sector. After repeated safety scandals, many consumers, especially wealthy parents are showing interest in the provenance of food.
- Chinese consumers tastes have become increasingly sophisticated as incomes in the country continue to rise; there is clear demand for premiumized product options and a desire to try new flavors. Increased consumption of wine is a key example of a product category benefitting from this trend.
Reasons To Buy
- Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Chinese foodservice market.

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