Earlier this month, Target Corp., the nation’s second largest discount retailer, announced plans to open a location in the mid-city neighborhood of South Park.

The corporation will open a TargetExpress, a miniature version of a typical Target outlet, at 3030 Grape St., the current site of Gala Foods, which will close after 26 years on Oct. 18. Through a commercial real estate broker, Gala Foods owners, who plan on retaining ownership of the property and leasing it to Target, also plan to put a second, smaller building on the same parcel as TargetExpress. Such a building likely wouldn’t be open until late 2016, said the brokers, Flocke & Avoyer

Gala Foods will be converted into a TargetExpress after closing down in late October. (Photo by Hutton Marshall)

Target’s lease is expected to begin in November after the current store shutters. It will then undergo interior renovations before opening in July 2015, according to their press release.

The timeline for the future of the site depends on whether the city requires ministerial review or discretionary review of the changes. Ministerial review is a relatively straightforward process of submitting documents and obtaining rubber-stamp approval from the city. Discretionary review is a far more arduous and time-consuming process that often requires community input, public hearings and votes.

The property is located in a commercial zone that makes discretionary review likely for commercial developments — even when a new tenant plans to use the location for the same purpose as their predecessor — if they make changes to the site.

Lynda Pfeifer, a spokesperson for the city’s Development Services Department, said the degree of review will not be determined until Target submits their plans to the city. A Target spokesperson declined to answer questions about specific changes the company would make to the space, or when it would submit plans for city review.

Laurie Fisher, a local architect with 15 years of experience in the area, said that based on her experience, discretionary review will likely be required because of the zone it’s located in.

“I worked with a restaurant in the area where all they did was paint the exterior and change the sign, and we still had to go through the planning group,” Fisher said.

Council President Todd Gloria, who represents South Park on the City Council, released a statement saying that from a preliminary standpoint, it did not appear discretionary review would be required. Because TargetExpress will not change the use of the store, it will likely only require ministerial review.

“Since this is not a regular model for the company, the template will not mirror the standard company format, and they will be incorporating some creative elements within the store,” Gloria stated. “I have asked that they reach out to the community and provide additional information about the project. As this process moves forward I will continue to engage with Target to ensure that the community’s voice is heard.”

Fisher’s biggest concern with the space is its potential impact on traffic. Many community members have pointed to the intersection of Fern and Grape streets, an already problematic four-way stop stretched around one corner of the proposed site.

“I’m assuming a TargetExpress is going to draw people from Downtown; it’s going to draw people from Bankers Hill and Hillcrest,” Fisher said. “So it would significantly increase the traffic at that intersection, that’s my main concern. I would hope that they require them to do a traffic study and explain how they’re going to manage all the traffic coming to the store.”

In Gloria’s statement, he said the burden of mitigating potential traffic increases would not fall on Target, because the there is no “change of use” on the property.

Even in ministerial review, the city can require developers to provide community amenities. Fisher said the city could potentially require Target to mitigate any impacts it might have on traffic.

Since the Gala Foods building is more than 45 years old, a historical review will also likely be required on the site. If anything is deemed historically significant about the site, it could limit what Target could alter about the space, although the corporation stated that it does not plan to change the exterior façade.

Extra baggage

Gala Foods owner Saad Hirmez told U-T San Diego that the large amount of renovations needed on the site motivated him to lease out the property. He estimated the cost of such renovations would fall between $3 and $4 million.

What may further complicate matters for both Hirmez and Target are the three other businesses that currently operate on the plot: a recycling center, a food truck and a drive-thru coffee stand.

Fisher said code complaints were submitted to the city regarding the recycling center and the drive-thru coffee stand for not receiving proper permits prior to operating. The city’s Code Enforcement Department did not respond to an inquiry about the status of such claims by the time of this article’s publication, though Pfeifer of the Development Services Department confirmed that there was an active code case on the site, but could not specify what it pertained to. She said such complaints would have to be addressed during the city’s review of Target’s plans.

Gloria stated that Target plans to keep all three businesses operating on the site

Earlier this week, Flocke & Avoyer, the local commercial real estate firm representing Gala Foods owners, released information detailing a 5,000-square-foot space to be constructed the northeast corner of the Gala Foods Property. The firm’s Steve Avoyer said no formal plan for the site has been submitted to the city, with the project’s completion at least two years away. Construction of such a building would likely exacerbate concerns surrounding TargetExpress’s impact on traffic and parking in the surrounding area.

Comments 4

Laurie Fisher should have checked her facts before writing this article. She has made some slanderous statements here publicly that are untrue and false.

I am the owner of the coffee cart discussed in this article and it is legally zoned, licensed, permitted, and has the proper Health Permits.

Prior to obtaining the license/permit, I have to wait an extra two weeks for the City to clear it through Zoning. After it cleared, the proper permit was issued.

Miss Fisher returned my call this evening 9-29-14 and claimed that the coffee stand was a building, not a cart, and argued with me that I was illegal, and she refused to retract her statement. I challenged her on this and she continued to argue.
I hung up on her. I will be suing for slander. I have already retained an attorney.

Apparently she doesn’t know the difference between a legal coffee
cart and a building (structure)
This may be quite embarrassing for a licensed architect with this unacceptable chauvinistic demeanor that supposedly has awards for her brilliance????.
Coffee Carts do not require building permits in the City of San Diego, however, the actual licensing of the cart goes through SD DEH.
The City issues the license based on Zoning and that obviously passed in order to get licensed, and there are no violations of record.

Coffee Carts are actually inspected by the County of San Diego, Dept of Environmental Health, before they can be allowed to be placed at their designated location to meet a specific code criteria. Our licenses are posted and in view for everyone to see.

I am also the individual who is responsible for cleaning up the square block perimeter area around the property, the Doggie Waste Station, the walk path, the flower garden, etc. and more.

Walmart also has its own version of “express stores” to get around development regulations. Perhaps we can look forward to Mr. Gloria approving one of those in Mission Hills in the near future as well? Good grief.