We were assigned to revive the age-old brand that still has a very loyal customer base primarily from offline sources. While they already had a minimum social presence, our idea was to re-invent the brand & their message through a new line of social content that symbolizes the aristocratic and elegant vibe of the product.

Abrars Designer Jewellery Social Content

We were planning to revive the old content (from the 90s) by refreshing them with modern adaption. We also oversee the project of the new photoshoot with the renowned photographer from Calcutta Neelutpal Das Photography and later on they were used to make new social content and Audio Visual for the brand.

We also ran a series campaign to increase the growth of the online audience through Facebook Advertisement. The campaign ran till 3 months, and later on, the new and refreshed image was undertaken by the internal marketing team.