Expanding its reach into the ‘EMENA’ region, the company acquired majority stakes in mobile payment company PaytoGo (founded in 2011) and Game Sultan, which offers in-game currencies for over 100 online games from more than 25 global publishers (founded in 2006).

The latter company operates an e-wallet system using a branded virtual currency called G-Cash, which can be purchased online and in kiosks, retail outlets, cybercafés all across Turkey.

MOL, which offers a range of digital payment services but also owns social networking pioneer turned online gaming communityFriendster, says its investments in Game Sultan and PaytoGo provides it with a “recognised doorway to Europe, the Middle East and North Africa (MENA) regions”.

Robin Wauters is the European Editor of The Next Web.
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