Apple iPad 4 with Retina Display 16GB Wi-Fi 4th Generation in Black

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A new breakthrough in speed and design, the Apple iPad is brilliant in every sense of the word. It's sure to revolutionize your life with excellence and excitement.

Pick up the iPad with Retina display and suddenly, it’s clear! You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. That’s because the fundamental elements of iPad – the display, the processor, the cameras, the wireless connection – all work together to create the best possible experience. And they make iPad capable of so much more than you ever imagined.

Performance is not the whole story. The iPad is sleek, beautiful and engineered to handle life on the go - thanks in large part to the aluminum unibody. By consolidating all of its parts into one, everything becomes less complex and far more precise. The result is an iPad that's thin, light, and durable enough for the ins and outs of everyday life.

Part of every new iPad is the all-new Lightning connector. It’s much smaller than the 30-pin connector. And it features an all-digital, eight-signal design that’s significantly more durable. Another brilliant feature of Lightning: it’s reversible. Which means there’s no wrong way to plug in the cable. If you have an iPad accessory that depends on the 30-pin connector, you can still connect it to your new iPad. Simply use a Lightning-to-30-pin Adapter (sold separately).

RETINA DISPLAY

Everything you do with your iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on this iPad features a 2048-by-1536 resolution, rich color saturation, and an astounding 3.1 million pixels. That’s four times the number of pixels in the iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance. When you can’t see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

POWERFUL A6X CHIP, WITH UNCOMPROMISED BATTERY LIFE

The new A6X chip inside is Apple's most powerful mobile chip yet. It delivers up to twice the CPU and graphics performance of the A5X chip. And it makes iPad feel faster and even more responsive. Apps launch instantly and run smoothly. Graphics-intensive games are fluid and lifelike on the gorgeous Retina display. And with improved image signal processing built into the A6X chip, the photos and videos you take with the 5-Megapixel iSight camera look sharper and even more Retina worthy. iPad features a 3.1-million-pixel Retina display and an advanced processor and graphics. How much of an effect does that have on battery life? Almost none. You still get up to 10 hours of power to read, watch, play, write, and create whatever you want!

APPS

Right out of the box, iPad takes the things you do every day and makes them extraordinary with built-in apps. Map out your next adventure. Then shoot it in 1080p HD. Ask Siri to help you find the best pizza in town. Watch a webcast or a movie. Read a best seller or a magazine. Check email. Send messages. Or stay in touch face-to-face over FaceTime. You’ll be amazed at how much is built right in. Step into a new world - the App Store is home to more than 275,000 iPad apps and counting. But quantity is only part of the story. These are beautiful, immersive, made-just-for-iPad apps. And they change the way you do everything. You can make a spreadsheet for work, make a Hollywood-style trailer for fun, plan a lesson, plan a trip, or simply plan a meal - all on a single device.

FACETIME AND ISIGHT CAMERAS

FaceTime on the iPad puts you face-to-face - even when you’re miles apart. And now with the new FaceTime HD camera, everyone can get an even better view of you and what’s around you. You can also use it for taking self-portraits or recording 720p HD video. The 5-Megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. Autofocus, tap to focus, and tap to set exposure functions mean every photo you take instantly becomes frameworthy. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there’s more room for more grins. So everyone look at iPad and say “Cheese.” With the iSight camera, you can also capture all your precious, beautiful, and hilarious moments. In 1080p HD, no less. And with automatic video stabilization, your recording is free of bumps and shakes. Which is a big advantage when you’re laughing uncontrollably.

SIRI

Siri is the intelligent assistant who helps you get things done, just by asking. Talk to Siri as you would to a person: Ask “Do I need an umbrella?” or “Did the Giants win last night?” or “What time is the barbecue on Sunday?” Siri not only understands what you say, it knows what you mean. It figures out the right apps to use to find the right answer. Then, just like a personal assistant, Siri provides you with the information you need.

ULTRAFAST WIRELESS

The new Wi-Fi capabilities built into iPad keep you connected faster than ever - up to twice as fast as any previous-generation iPad. With dual-band (2.4GHz and 5GHz) 802.11n Wi-Fi and support for channel bonding, download speeds can reach up to 150 Mbps*, which means many of the things you do every day may start to feel a whole lot faster. If you want to connect to the Internet even when you don’t have access to Wi-Fi, choose iPad with Wi-Fi + Cellular. It now supports even more ultrafast cellular networks around the world - including LTE wireless networks and other advanced networks such as HSPA, HSPA+, and DC-HSDPA. So you can download content, stream video, and browse the web at amazing speeds - without a contract or long-term commitment. (*Based on theoretical peak speeds. Actual speeds will be lower.)