#001: List Building with Social Media [Podcast]

I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk about online marketing all day long – I just can’t get enough of it. (But I must admit, sometimes it drives my husband crazy!)

About this podcast:

As you might already know, for the past few years, I’ve been focused on Facebook marketing, and while I’m obviously a big fan of Facebook marketing, I’ve also found great success in other social media platforms and online marketing strategies outside of social media marketing.

So this podcast is going to go beyond Facebook marketing and dive into smart, proven strategies worth implementing when it comes to marketing a business online.

In this first episode of the Online Marketing Made Easy Podcast, we dive into social media list building strategies to help you attract your ideal audience, strengthen your relationships beyond your social media platforms, and of course grow your email list.

In this episode, here’s what we’ll cover:

The 3 big reasons why some emails always get opened and most are ignored

Learn the very specific, big questions you want to ask before you create a free giveaway offers

The most successful valuable giveaway offers are those made up of premium content. I’ll give you a list of the most popular giveaway offer formats that work great on social media sites.

There are two types of social media list building strategies: Indirect and Direct. Get examples of each to make sure you’re maximizing your social media activity to ensure your list is growing daily with quality leads.

I’ll also cover specific list building strategies for Facebook, YouTube, Pinterest and Twitter. To help you better understand each strategy, I’ve included image examples below:

Experiment with Facebook Offers

Facebook Offers are a FANTASTIC list building strategy. Offers are highly valuable because they get out into the news feeds of fans, friends of fans and non-fans, depending on your targeting focus.

Step 1: Create Your Facebook Offer and Promote it with a Facebook Ad

Step 2: An Email is Set to the Facebook User’s Personal Email

Step 3: Drive Traffic from the Email to Your Opt-In Opportunity

YouTube List Building Strategies

It’s important to strategically leverage your videos to drive traffic to your opt-in opportunities. When people watch your videos all the way through, they are likely interested in what you have to say, so you want to make sure not to lose them after the video ends.

Example: Include CTAs in your video and video description and include hotlinks in the video description.

Example: Call-To-Action Overlay

Pinterest: Optimizing Your Images

Recent data shows that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined. Facebook is the only social media site that drives more traffic than Pinterest. And that is precisely why Pinterest can be a solid list building platform for you when you get strategic with your images.

When list building on Pinterest, create images that are relevant to your giveaway offer and then pin them to Pinterest. Make sure to include the link to your opt-in page in the description field when pinning your image.

Optimize your profile by adding a link to your opt-in page via your Pinterest profile. Plus, make sure to add your website to your Pinterest profile; it doesn’t have to be a link to your homepage, but can instead include a link to your opt-in page to drive more traffic to your giveaway offer.

Twitter Strategies

List Building Tip: Embed your opt-in link in your Twitter bio. This will allow two different links in just one profile.

List Building Tip: Use the free tool, Click to Tweet, to create an automated tweet you can use all over the web. It’s easy to use and works like a champ to help you promote your content on Twitter.

AMAZING work, Amy! My only concern is that with this level of detail you’ll burn yourself out. Just know that I’ll continue to listen even if you don’t have all of this great content in the blog post as well. I know how much work recording and publishing a simple off-the-cuff podcast can be. What you were able to do here is insane!

http://www.smartbusinessrevolution.com/ John Corcoran

Congrats, Amy, on the new podcast. I’ve been podcasting for only a couple of months but it’s fun. It’s a great way to reach a new audience of people who maybe have time to consume what you put out but couldn’t otherwise be reading (i.e. while they are driving or at the gym). It’s also a great way to interview people you admire. I’d love to interview you one of these days. ; ) (subtle, huh?)

Shelia

Congratulations on your Podcast launch Amy. The episode was amazing – packed full of great info. I cannot image how much time you put into the post as well. I’m on episode 50 and LOVE it. I’m a busy mom and business owner so the ability to consume great content via audio is key for me. Thanks again and looking forward to following your work.

Scott Iardella

Wow Amy, Congratulations with your new Podcast! I’m a big fan of podcasting to build your brand and know how powerful it is. I have a podcast, as well, and it is by far one my favorite channels to share great content. I’m so glad you have have podcast now and this will be very successful. You always share such amazing content that has really helped me and I continue to implement. Thanks so much for all you do. Sounds really great and I recognize the ‘voice over guy” (JM, as I’ve used him myself) Cheers! ~Scott

http://www.facebook.com/kristy.schnabel Kristy Kulberg Schnabel

Holy cow… this is chock full of great information that people can implement right away. Thanks for all the amazing tips, Amy!

http://www.robcottingham.ca/ Rob Cottingham

Looking forward to listening in!! Is there a podcast-friendly feed for folks to subscribe to it?

http://twitter.com/twainmark191 Mark Twain

Brilliant Information regarding social media. socialbakers, hootsuite and socialkik are great sites for social media where you can share anything about your thoughts. You can increase you fans and followers to using these social media sites.

Great content Amy, these are such simple techniques that any one can follow. I’ll be sure to start implementing these immediately.

http://khmerbird.com/ khmerbird

Hi Amy,

Just know that you are now having a podcast, I subscribed via Feedburner because I am an Android user, I can’t find the 1st episode of your podcast,

I enjoyed your podcast a lot, Thank for making this available!

http://www.facebook.com/gorddiver Gordon Diver

Nicely done Amy, as always very useful and timely information.

Dean Patino

Outstanding Amy! Thank you for sharing your wealth of knowledge via your new podcast platform. I subscribed and have already gained so much. You hit the ground not running, but flying with this podcast!

http://www.AmyPorterfield.com Amy Porterfield

WOW – thank you for this comment. Just made my day ;-)

http://www.sproutspire.com/blog Carlie Hamilton

That was without a doubt one of the best podcasts I’ve been listened to lately – and I’ve been listening to a lot! There was so many actions I could take after it, and put my own attempts at recording one today to shame! Thanks Amy

http://www.facebook.com/courtneymillerjr Courtney Miller Jr

Amy…Raving Fan…I’m in the process of starting my own brand, and you have been a HUGE help to that end! Keep up the fantastic job! Thank you for sharing your talent…

http://www.AmyPorterfield.com Amy Porterfield

Courtney! Thanks for such a nice message and GOOD LUCK IN ALL YOU DO!

http://www.styleandpepperblog.com/ Jessie

Oh so excited to have found you this week!!! Just listened to this first great podcast, and can’t wait to experience them all. :) Biggest new fan here, and can’t wait to be along for the ride!

Alain Dance

OMG!!! It sounded like you were reading all the time, but the information was so great. I am running to put all of it into action. Thank you so much!!!!! You really gave it all away.

Vannessa@Luxuria

Wow! What a fabulous post. I’ve been busy scribbling notes and there was SO much content. I think I am going to have to listen again ;-) Thank you so much for sharing your knowledge (I am a new fan ;-)

About Amy

Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts.