If you need the big picture, this Beverage Marketing Corporation overview report is for you. This comprehensive market research report covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth, per capita consumption and share of stomach. It also offers key trends and statistics across eleven U.S. alcohol and non-alcohol beverage types, discusses new products and contains Beverage Marketing's exclusive projections through 2019 for each category. The Multiple Beverage Marketplace in the U.S provides an all-channel-inclusive picture, capturing 100% of volume, wholesale and retail $ for each beverage category it covers.