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Sunday, January 15, 2017

Rolls-Royce launches more powerful Black Badge models

A little known automotive fact: In 1925, Rolls-Royce
co-founder Sir Henry Frederick Royce seriously considered building a production
performance car.

By year’s end, the 10EX was produced—an experimental,
torpedo-shaped four-seater based on the Phantom I. “We have no thought of
making a freak machine or to depart from the smooth and silent model,” Rolls
remarked about the one-off, “but we do think that the owners of the smooth and
silent models, within their large bodies capable of 128 kmh (80 mph), will be pleased to
know that the same chassis and engine, when fitted to a touring car, will be
capable of 152 kmh to 160 Kmh (95 to 100 mph.)"

But just as the 10EX was becoming a notorious company car
(touring the continent with the likes of T.E. Lawrence), the concept of a
sporty Rolls became a thematic cul-de-sac when the marque acquired Bentley in
1931. The merger solidified the lore that Rolls-Royces are for those who intend
to be chauffeured, while Bentleys are drivers’ cars, a convention that would
persist to the modern day.

It took more than nine decades, but Rolls-Royce is finally
back in the performance game with the introduction of the Black Badge series—a
welcome move for those who seek a touch of edginess with their gilded
waftiness. Starting with a stock Wraith Euro 330.000 ($350,000) or Ghost Euro 327.200 ($347,000),
Rolls-Royce engineers coax incrementally more liveliness and connectedness for
the driver without losing the inherent qualities that make a car a Rolls.
Though the Wraith Black Badge’s twin-turbocharged V-12 produces 623 hp, the
same as the standard model, torque climbs by 45 ft lbs to a stunning 640 ft
lbs. Aiding acceleration is a crisper, more aggressively shifting 8-speed
transmission and the manufacturer’s first application of carbon fiber and
aluminum hybrid wheels, which reduce inertia and help the Wraith launch to 100 kmh (60
mph) in 4.1 seconds. Air suspension and steering are tightened for a better
feel, and unique trim pieces include fine strands of carbon fiber and aluminum
weave throughout the interior. While the name may suggest otherwise, you can
order your selectively blacked-out car in colors other than ebony.

On the road, the Black Badge modifications succeed at
dramatizing the Wraith’s otherwise insulated proceedings with a touch of subtle
flair and striking style. Again, this rakish coupe’s manners on a twisty
two-lane will not confuse it with a Lotus Elise, but it does exude a more communicative
relationship with the ever-changing surfaces below. Despite its airs of dark
aggression, the Black Badge is still a remarkably civilized and pleasurable
place to spend extended stretches time, thanks to its dogged insulation,
breathtaking assuredness, and effortless presence. If anything, the Black Badge
doesn't quite signal the dawn of a new era for Rolls-Royce, but rather the
elegant introduction of Wafting, 2.0. (rolls-roycemotorcars.com)

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About Passion4Luxury

JR, has been a international luxury marketing expert for 2 decades and is the founder of Passion4Luxury Consulting an international luxury marketing consulting firm working with luxury brands to reach the worlds wealthiest 1%. He is the founder of the luxury blog Passion4Luxury.

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