Nielsen’s technology and learning experts are helping the National Urban Technology Center (Urban Tech), a nonprofit educational organization, to develop strategies to update both the platform and content of its educational modules.

After spending $13 billion TV ads last year, auto marketers know that it’s critical that their messages resonate with consumers. And when it comes to stands outs, Toyota’s “The Longest Chase” spot was the top winner of the 11th Nielsen Auto Ad Awards.

At Nielsen, we’re optimistic about audio. And there’s good reason for it. Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.

Jack Myers, MyersBizNet, and our global president and COO, Steve Hasker, discuss where Nielsen stands with Total Audience Measurement, as well as how Nielsen plans to tackle the measurement and data challenges created by future technology trends.

Over the past year, Nielsen has been working with Intel, Cloudera and Numerical Algorithms Group to bring the worlds of high-performance computing (HPC) and big data closer together. By merging these technologies, we’ll be able to run large-scale optimizations, simulations and segmentation analyses more efficiently than before and within the same platform that houses our […]

Are you tired of hearing about “big data”? The term might be overhyped, but it’s not going anywhere. We live in a world where we’re inundated with information, from a variety of sources that come at us quickly; but big data is useless without some sort of analysis to make sense of it all. Increasingly, […]

New technologies continue to drive fragmentation, forcing brands to divide their budgets across devices and channels. Is this same revolution in technology going to make it possible for advertising to enjoy a renaissance of sorts? CEO Mitch Barns weighs in.

Louise Keely, president at The Demand Institute, discusses China’s GDP and examines slowing economic growth, the prospect of stimulus, and investor confidence and markets. They speak on “Bloomberg <GO>.”Continue Reading