Fifth of LatAm homes to pay for SVoD

Nearly a fifth of Latin America’s TV households will pay for an SVoD package by 2021, up from 10.9 per cent by end-2016, according to the Latin America SVOD Forecasts report from Digital TV Research.

Mexico (28.3 per cent), Chile (23.9 per cent) and Argentina (23.5 per cent) will have the highest penetration rates by 2021. However, penetration will only be 12.0 per cent in Venezuela by 2021 – reflecting the country’s economic and political woes.

The report (covering 18 countries) estimates 31.81 million SVoD subscribers by 2021, up from 12.19 million in 2015.

Simon Murray, Principal Analyst at Digital TV Research, said: “Brazil will account for 36 per cent of the region’s SVoD subs by 2021, with Mexico bringing in a further 26 per cent. So, these two heavyweights will contribute nearly two-thirds of the SVoD subs by 2021.”

“Despite losing market share, Netflix will still account for more than half of Latin America’s SVoD subscribers by 2021. Demonstrating rapid growth, Claro Video will bring almost another fifth – so Netflix and Claro Video together will account for 70 per cent of the 2021 total,” advised Murray.