Mission-Driven Branding & Communications Insights

When we say, “everybody brands,” — I’m not referring to the frantic activity around logos, color palettes, or the visual expression of an organization – I’m referring to what any individual thinks about your organization when they interact with its people, service, product, or customer experience.

I joined a new association last week. After a disappointing signup experience ( A sign-up form that did not work, requiring me to fill out the form multiple times), I realized I never received any formal welcome.