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Social media and blogging make a great combination, Mike Lieberman writes. Blogs help brands build trust, but it's social media that gives that blog content a meaningful reach, Lieberman writes. "[B]logging without social media is like peanut butter without jelly, fluff without the marshmallow or thunder without lightning," he writes.

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Companies aren't trading their corporate websites for social media pages, writes Ryan Tate. Instead, they're pulling social content onto their branded websites, tapping into online chatter without forfeiting control of their content or ownership of their sites' visitors. "The people who actually care about you are the ones who come to your site," explains RebelMouse CEO Paul Berry.

Good Web designers should learn how to code beyond CSS and HTML, writes Jonas Downey. Knowing the basics of Ruby and JavaScript lets designers prototype apps without having to bother real engineers, streamlining the app-creation process for all concerned. "If you can just make things functional, that's enough to evaluate and a huge head start for a real programmer to make it great," Downey writes.

In the past six months, marketers have showed an increased willingness to invest in social media, notes Phil Johnson of PJA Advertising and Marketing. "I decided that the best way to engage our clients was to make our own agency a proof of concept," Johnson writes. His shop set up four blogs, a Facebook presence, channels on YouTube and Flickr, an active Twitter account and a LinkedIn group.

While some big corporations are targeting highly segmented audiences by sponsoring or advertising on blogs, according to Media Life's Lorraine Sanders, "blog advertising may make sense for some advertisers, typically small ones, it makes less sense to no sense for many others."

While some big corporations are targeting highly segmented audiences by sponsoring or advertising on blogs, according to Media Life's Lorraine Sanders, "blog advertising may make sense for some advertisers, typically small ones, it makes less sense to no sense for many others."