Amazon scores streaming rights to NFL's Thursday Night Football

The company has scored the streaming rights to the upcoming season of NFL’s Thursday Night Football, EW has confirmed. The one-year deal is for 10 games and worth $50 million, according to TheWall Street Journal, which first reported the news.

Available only to Amazon Prime subscribers, the games will be shown on the streaming service, while simultaneously airing on traditional television; being split evenly between NBC and CBS. Last year, Twitter had the streaming rights to Thursday Night Football.

This won’t be Amazon’s first foray into football, having recently ordered a second season of All or Nothing, its docuseries following an NFL team throughout a full season. The first installment focused on the Arizona Cardinals, with the new edition shadowing the Rams in their return to Los Angeles.

Already boasting a formidable footprint in television with Transparent and The Man in the High Castle, Amazon has also made a strong move into film with titles including the Best Picture Oscar nominee Manchester by the Sea.