adMarketplace ad server is a 24/7/365 low latency large scale distributed system answering over a billion ad requests per day in 10 milliseconds or less.

Mike joined adMarketplace in October 2007 from SmartyAds, a pay-per-click advertising company he co-founded. Mike has 14 years of engineering experience and has led product development teams at AOL and Ubique, an emerging technology company. Mike received a Masters in Computer Science from the Weizmann Institute in Rehovot, Israel, and is an expert on information theory, data retrieval, cryptography and predictive algorithms.