An idea about different lenses…

VICE and Vogue’s Project Vs will see two very different titles collaborate on a new online platform that will run for 100 days next year. Watch the video here.

An idea about priorities…

Burger King’s tie-up with No Bully saw it serve ‘bullied’ burgers while a group of children (actors) bullied a smaller kid. Just 12% of punters stood up for the kid, but 95% stood up for their Whopper and complained. Watch the video here.

A strange(r) things idea…

For the new season of Stranger Things, Netflix teamed up with Lyft to create “Strange Mode” car rides. Cue shaking seats, hands coming through the roof, and men in white HazMat suits. Watch the video here.

See more great ideas below…

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Every month we run the rule over the best ideas from around the world - ideas that we think represent our real ideas™ ethos

An idea about safer roads...

Direct Line’s ‘smart crossing’ shows how it approaches problems in the real world. And also stops people being run over (in theory) by adapting its markings and signals depending who’s using it. See it in action here.