Erfurt, Germany, Juli 11,2016 - MyFavorito, the cloud-based, mobile-first, multichannel customer loyalty and engagement platform for retailers and brands, is now available in the Shopify App Store and can be installed into a Shopify merchant’s store within seconds.

Erfurt, Germany, Juli 11,2016 - MyFavorito, the cloud-based, mobile-first, multichannel customer loyalty and engagement platform for retailers and brands, is now available in the Shopify App Store and can be installed into a Shopify merchant’s store within seconds.

MyFavorito provides Shopify merchants with a set of proven engagement tools and strategies that were invented, built and tested in cooperation with global FMCG brands and market leaders such as McDonald’s and Diageo. Shopify merchants can use MyFavorito to reward their customers with loyalty points for every purchase in their online or physical stores. Brands can put MyFavorito action codes or QR codes on their product packages and identify and reward buyers for every product purchase.

"Marketing is the competition for customers’ attention. So we believe that customers should be rewarded for watching your TV commercials or YouTube videos, for reading and amplifying your news on Twitter, Google or Facebook, for referring new customers and influencing their buying decisions or for visiting your events, festivals or websites. There are many activities that are very valuable for retailers and brands, beside the purchase of products.", says Dirk Schlenzig, CEO of MyFavorito.

Customers can redeem their collected loyalty points for attractive loyalty rewards using the MyFavorito app (available for iOS and Android). Such rewards could be Shopify discount codes or gifts that can be picked up in a physical store. Loyalty points could also be used to participate in large, automated instant prize draws with thousands of daily winners. That’s another highly effective MyFavorito tool that increases engagement, store visits and customer loyalty.

"We are dedicated to providing the tools needed for our merchants to successfully run their businesses," said Blair Beckwith, Developer Relations Lead at Shopify. "Our partners and app developers play a significant role in enhancing our merchants’ experience."

About MyFavorito
MyFavorito is aiming to become the leading cloud-based, mobile-first, multichannel customer engagement, loyalty and CRM platform for FMCG brands, retailers and store owners. These companies have hundreds, thousands or even millions of customers that they do not know and cannot reach directly. MyFavorito gives them irresistible, ready-to-go and mass-market-proven engagement technologies to excite their customers like never before and increase loyalty, store visits, referrals, sales and ultimately market share.