Watch The Evolution of SwapBots

Mike Snowdon is leading the creative team behind SwapBots. Here he talks us through the design process and all the various iterations of SwapBots that have lead to the toys we have today.

Those of you who have been aware of SwapBots since the very beginning will know that it has been a remarkable journey – not least of all in terms of us learning how to produce a physical toy. The background of the team is primarily in software and animation, so the toys have been a major challenge that started with sketches and multiple iterations of 3D printed models before we found our production partner – Creata – who have helped us to refine the designs and get them ready for manufacture.