The 25 Best IHOb Memes to Come Out of This PR Disaster

I mean, I guess I'm starting to crave a burger.

Today, a chain restaurant I used to tolerate did something very foolish, and it upset a lot of people greatly. I don’t think I need to say much more. This is about IHOb.

It all started a few days ago (I think — I’ve lost track of time in the mindless void of self-preservation) when the restaurant formerly known as IHOP announced it was changing its name to IHOb, and we all had to guess what that meant. For the record, I did not guess “breakfast” like the rest of you plebs. I didn’t guess at all, because I knew this was a sly, capitalistic trick to get Twitter’s attention. And you know what? I was right!

I told my 3 y.o son what you did and he asked me "But dad why would a 60 y.o franchise that is a fixture in American dining rebrand itself solely to go viral on social media? Is nothing sacred?" and all I could say is "I dont know,Mortimer. I dont know." I hope youre happy @ihob

— Beyonce has an uncle named Larry Beyince. Bruh.... (@DragonflyJonez) June 11, 2018