The Electronic Liquor is a small molecule placed inside the drink. In contact with the tongue, the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol. Beer, wine, hard liquor, everything is possible. Electronic liquor may become a tool to end alcoholism, with zero alcohol, zero fat, and zero sugar and zero guilt.

But beware, no drunkenness, no adverse effect, this is the advantage of Electronic Liquor. It reproduces the taste of the liquor but not the negative effects of alcohol

Beyond the enormous progress in public health, the concept is also of interest to the moderate consumer. As surprising as it sounds, the brain is totally lured. To the eye, it is water but the taste is there. John Taylor is one of the few American consumer to have tested the concept. He is convinced: “What is crazy is that by drinking it, we really feel the liquor to be extremely precise in the mouth, we really taste the liquor, a true copy of the original one. On this copy of Vodka, I have the side very pepper spicy, a little menthol, a little vanilla, I have very notes Peppered and a lot of kick and burn, and it’s crazy! ”

The 1200-square-foot shop will open in Iturbide Street, one of the busiest and most expensive locations in historic downtown Laredo, Richard Simmons Electronic Liquor’s Vice President of sales said.

The total investment to open The Electronic Liquor Store costs between $35,000 to $50,000 depending on the location, size and market and the company does not charge for royalty fees or franchise fees of any kind.