Featured App – Europe Your Way

Client: SamsonitePlatform:Facebook & iPad standalone appObjectives: Product awareness & data captureCompetition Outline:Users had the chance to win a trip to the destination of their choice from 3 pre-selected European holiday hot spots.

The Europe Your Way app was designed for both Facebook & iPad. We created the slightly altered iPad app so that it could be used in the Qantas lounges all across Australia. People that were flying had the chance to enter the competition while they were waiting for their flights. This was a very clever way to interact directly with your target market.