On this episode of On Foodable Weekly, host Paul Barron sits down with Nicole Aylward, the director of Marketing at Rockit Ranch to talk about how restaurants are using technology to improve their their digital presence. Rockit Ranch is a restaurant group with a number of different venues, based in Chicago.

Aylward begins with social media and the importance of having the brand's voice match up on different platforms. Facebook and Instagram are a massive part of modern marketing strategies. At Rockit Ranch, pushing out the brands message is not the job of one marketing manager. Aylward explains that operators, chefs and other staff are all trained to talk about the brand in a way consistent with its personality.

“So each one of them have a personality whether it’s female or male, what they might wear, what they might do and eat and see and experience,” said Aylward.

Check out what else they’re doing at Rockit Ranch by watching the episode above!

Foodable Network

Foodable is the premier Network for the Restaurant and Hospitality industry. As the leading producer of Social TV, we reach hundreds of thousands of social connections that are targeted operators, foodies, chefs, suppliers, and consumers that thrive on learning more about the industry. Though quickly growing, the Foodable Network, featured on YouTube and iTunes, currently hosts seven shows: Table 42, Rock My Restaurant, Across the Bar, Food as a Lifestyle, On Foodable, Fast Casual Nation and more!

News by US City

The way it works

Our Foodable Top 25 restaurant rankings are not hand-selected or chosen by an editor. These lists are based off of unstructured data from Foodable Labs, which tracks over 171K restaurants and brands, and calculates data based on the mass social audience across multiple markets and countries. The Foodable Top 25 drills down into the local-social audience, or geo-located social actions, in each respective city or market we cover. We seek the real social impact of what people think about the experience of your restaurant at the local level.