No I.D. – From The Common Producer To VP Of Def Jam

Producer No I.D. is adding another title to his resume, one that will have him overseeing many of the same artists he’s crafted beats for.

“I’m (now) executive VP of Def Jam,” he told Billboard. “I’m going to keep on doing what I’m doing and take it to another level.

No I.D., who has been instrumental in the careers of artists such as Common, Kanye West and Big Sean, to name a few, plans on setting the tone for future labelheads.

“Def Jam is a cultural staple,” No I.D. said. “It’s not just a label, it’s part of the culture that I came up in and that I’ve been involved with for 20 years. It’s very important that the next generation of executives grab it by the horns and keep it on track as it grows.”