1%. The streets off the world-famous King’s Road – a thoroughfare that has been a byword for fashion and glamour for the best part of five decades – are paved not merely with gold, but computer-generated credit. Financial industries professionals are now a significant presence in a part of London where whitewashed houses and pristine pavements are of a level seen only in the world’s most expensive neighbourhoods.

99%. Traces of a modernist, shabbier Chelsea remain in the form of the area around the World’s End, where near-socialist-era tower blocks act as a reminder that even a prestige location is no guarantee of a dreamlike cityscape.

100%? Chelsea has transformed from a parochial neighbourhood marked by racism and social exclusion to an area that is part film set, part film set annexe. Whether this is a recipe for stability or insanity, only time will tell.

Granted…it is amazing to walk around, however. Particularly the residential areas near the south of the King’s Road, most of the way towards Fulham Broadway. Worth a stroll if ever one needs a change of scene…