He values the hoard of dollars at between $1 million and $1.5 million.

Is that the market really small?

Jeff and other dealers close to the situation don't think it will hurt the market, though some think it might soften prices on higher grades for the lower pop years. Jeff intends to retail all of the coins, no wholesale dumping, and the story and attribution should generate some new interest on its own, as past hoards have done.