How Much Does Subway Like Its ‘Footlong’ Campaign? Click Here

A little advice for all those sandwich-store owners out there. If you’ve got a long submarine sandwich that you’re looking to sell relatively cheaply, we’d probably steer clear of the phrase “Five-Dollar Footlong.” (Maybe “twenty-quarter twelve-incher?)

Anyone who sat through four minutes of the NCAA tournament back in March will understand why: because Subway has taken the “Five-Dollar Footlong” thing and spread it deep inside the American consciousness, partly through the use of a little jingle that needs a long time to work its way out of one’s cranium (we call it the “Five, Five, Five-Hour Stuck Song”).

Anyway, recent news reports indicate that the folks behind Subway aren’t just working to protect the “Five-Dollar Footlong” slogan, but even the word “Footlong,” at least when applied to sandwiches. Click here and here for stories from the St. Petersburg Times and NPR (Hat Tip: Legal Blog Watch).