By comparing the papers produced by the laboratory teams of Robert Gallo and Jean Luc Montagnier during the AIDS virus hunt, we have an opportunity to discern the fine line between a bold, explicit rhetoric that may convince as well as offend and a bald, reserved rhetoric that may actually conceal important implications. Going too far in either direction may create misunderstandings and ethical dilemmas as will be demonstrated in a textual analysis deepened by an exploration of historical context and interviews with key participants. Since a public health crisis calls upon communication that thwarts misunderstandings, scientists should understand the nuances of particular contexts and the blessings and banes of specific rhetorics employed in those contexts.