About the Course

If you aspire to, or currently have responsibilities in sales and marketing, this course is for you.

The course will cover the following topics:

Interpret trends and market developments

Analyse qualitative results

Report on market data

You will learn how to use statistical analysis of market data to interpret market trends and developments, analyse market trends and developments for their potential impact on the business, use measures of central tendency or dispersion and correlations between sets of data for quantitative interpretation of comparative market data, perform qualitative analysis of comparative market information as a basis for reviewing business performance, analyse the market performance of existing and potential competitors and their products or services to identify potential opportunities or threats, identify over-performing and under-performing products and services to be considered for re-development or withdrawal, forecast existing and emerging market needs based on information available using forecasting techniques, and report on analysis of market data to meet organisational requirements in terms of content, format, level of detail, and scheduling.

This short course can be taken as part of the Diploma of Business or the Diploma of Leadership and Management course. If you would like to undertake this course as part of the business diploma or the leadership and management diploma, please speak to one of our Student & Administration Support Managers prior to enrolling. You can find out more about our online business courses or our online management courses on the course section on our website.

Benefits of undertaking a short course online:

You can study anytime, anywhere

You can pick up new skills and knowledge at times that suit you

You can gain an advantage in your career with the knowledge you have picked up