Home for all technology and products -- news, features and interviews of top-notch enterprises in India. This portal covers all the major happenings across verticals including telecom, mobility, gadgets & gizmo, retail, services, BFSI, energy, manufacturing, SMBs, business technologies, GreenIT, outsourcing...

Friday, April 28, 2017

Google, Mercedes-Benz India’s Most Attractive Employer: Randstad

Search
engine giant Google India has been named as the country’s most attractive
employer brand, followed by Mercedes-Benz India at the second place, a survey
says.

The
sectoral specific winners for the most attractive employers this year are
Amazon India for e-commerce, ITC Ltd for FMCG and Philips India for consumer
and healthcare.

According
to the Randstad Employer Brand Research 2017, competitive salary and employee
benefits continue to be the top priority among the Indian workforce while
choosing an employer, followed by good work-life balance and job security.

However,
for the IT professionals, good work-life balance emerged as the top priority
while choosing an employer. “Employer branding continues to be of strategic
importance influencing the talent agenda, particularly so in an economy that’s
driven by knowledge workers,” Randstad India MD and CEO Moorthy K Uppaluri
said.

According
to the survey results, large and multinational corporations emerge as the
preferred workplace for employees across all profiles.

However,
IT professionals indicated that they would rather work in the dynamic start-up
ecosystem over the SME sector. On the other hand, engineering talent prefer
working in start-ups over the public sector companies, reveals the survey.

Sectorwise,
Indian workforce prefers to work for companies operating in sectors like IT,
followed by BFSI and retail & FMCG. “Organisations have come to realise the
value of employer branding and the return from such investments, both in terms
of attracting new talent and retaining,” Uppaluri added.

The
survey further noted that 31 per cent of employees, said they are not loyal to
any one industry or sector and are open to shift industries and compensation
remains a key driver in determining employee loyalty to a sector.

The
Randstad Award, instituted globally by Randstad, is hosted each year to
encourage best practices for talent attraction and to identify the best
‘Employer Brand’ in the country based on perceived awareness and attractiveness
of a company.

In
India this year, the Randstad Employer Brand Research captured the views of
around 3,500 respondents, who chose the nation’s most attractive employer brand
for 2017.