This technology turns even a neophyte into a marksman, at least within a 500-yard range. The user simply “tags” the target, and the gun and ammo do the rest, all for a mere $9,950—the starting price for the new series.

In fact, the system is so accurate that a user will have up to five times the accuracy of an experienced shooter, said Oren Schauble, the company’s marketing director.

The gun can track a target moving at up to 10 mph and allows for rapid engagement, meaning a person can shoot multiple targets quickly.

According to TrackingPoint, the company’s unique rifles are meant to “dramatically enhance the hunting and shooting sports experience while delivering a powerful tactical advantage to military and law enforcement organizations.”