San Francisco Media Planning Firm

San Francisco Media Planning Agency

San Francisco is the beating heart of American innovation. But while revolutionary products spring up every day here, many teams behind them struggle to spread the word. Our San Francisco media planning firm helps companies find their audience, their voice, and their platforms—all while meticulously measuring ROI, and improving our campaigns as new data flows in.

Media planning philosophy

A. We get people

We don't think of your audience as a collection of tags: millennial, baby boomer, male, female, red-state, blue-state. We think of them as human beings, subtle collections of wants, anxieties, motivations, and goals.

B. (but) We love data

But while our mindset is human focused, our methodology is data-driven. We never suggest a strategy without data-backed reasoning: either around competitors' successes, or our own iterative testing process. While other agencies treat viral growth like a fluke, we view it as a science.

C. We build brand

Every marketing opportunity is a branding opportunity. We ensure the message we put out in the world matches your company's values, and instills over time a positive association in your customers' mind—and gut.

Media planning process

1. First we strategize

Before anything else, we sit down with your team to understand what you want to accomplish, and why. Once we have a thorough understanding of your business objectives we determine what success looks like in concrete, quantitative terms. Other agencies "aim to boost sales"—we'll land on an exact percentage growth in an exact time-frame.

2. Next we scale

Next up: a meticulous plan, based on what we've seen work in prior campaigns, the unique conditions of your market, and a keen understanding of what makes your customers tick. We also leverage our viral holiday platform National Today—which draws millions of users to its unique holiday pages. If you're a beauty company we'll promote you on 'National Lipstick Day'; if you're a pet food CPG, we have plenty of doggy themed occasions.

3. Then we refine

Finally we'll test every dollar we spend, determining which channels drive disproportionate results, and funneling spend accordingly. No other agency is as thorough and data-driven, meticulously multivariate testing every new social ad, content campaign, and email outreach.

Our SoMa location

We're located in SoMa—blocks away from companies that pioneered the world of digital marketing, and continue to change it on a daily basis. That's why we stay on the cutting edge of media planning:because we're not just content with observing history, we want to make it—whether we're planning a disruptive media strategy for a global healthcare company, or plotting guerrilla marketing for a new wearables start-up.