Whether you're setting up a new campaign for success or need to freshen up an existing campaign, Suggested Targets makes it easy to add the most effective targets related to your unique audience. Learn more about Pops targeting.

Adding an offer category to your campaigns

To use Suggested Targets, you will need to add an offer category to your campaigns.

When setting up a new campaign, you will select an offer category when you fill out your Campaign Settings. It is important to choose the offer category that best categorizes your offer so that our system can accurately suggest targets for your particular campaign.

For example, if you're running a dating offer, select the category "Dating". You can scroll through the predefined list or search using the search bar. After you select the appropriate category, be sure to scroll down to the bottom of the page and save the changes.

NOTE: To select an offer category for campaigns created before May 11th 2018, simply open the campaign, click on the Campaign Settings tab, select an offer category, and save your changes at the bottom of the page.

NOTE: Once you select an offer category, you cannot change it later.

Adding suggested targets to a campaign

After selecting an offer category in your Campaign Settings and saving the changes, click the Targets tab. Next, click Add Targets and select New Targets.

In the empty box to the left, you can manually add targets, depending on what you previously selected. In addition, you will see a box to the right with suggested targets which you can individually add by selecting the "+" next to each target, or add them all by clicking the "+" next to "Add All Targets". Then click Add Targets.

TIP: Manually review the list of suggested targets before you add them all to your campaign to ensure they align with your specific offer.

Why don't I see Suggested Targets for my campaign?

If you are seeing the message "No additional targets to add at this time" when attempting to add Suggested Targets, our machine learning algorithm does not have enough data to accurately suggest targets based on your offer category and campaign settings at this time. Be sure to check back!