As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the various problems they face on a regular basis, and how they anticipate social media will change (or not) going forward.

But this month’s Pros have one thing in common: They all focus on the power of brand storytelling, both personally and professionally.

DuckDuckGo Founder, Gabriel Weinberg

When he started talking to business owners about where their businesses had garnered success, Gabriel noticed something he dubbed “the miracle function.” Startups would claim that they had a great idea, a miracle happened, and then suddenly they were successful.

Tweetable Moments

The social media landscape is always changing, so the only way to stay on top of that is to keep testing different ideas and tactics. “You really don’t know ahead of time which is going to succeed and which isn’t,” he says.

Embrace new technologies and platforms with a grain of salt: newer doesn’t always mean better. And when you’re experimenting, make sure to measure your results. Comparing numbers is the only way to see what’s working and what isn’t.

Click the play button to listen here: [podcast]http://socialpros.podbean.com/mf/web/ryxndv/SocialProsEpisode133.mp3[/podcast]

Schaefer Marketing Solutions Executive Director, Mark Schaefer

Mark literally wrote the book on Twitter. While he isn’t officially associated with the company, his book The Tao of Twitter has been the unofficial guidebook of the social media platform for years.

So who better to address the recent talks of Twitter introducing an algorithm to sort tweets than the master himself?

While there has been a lot of pushback against the potential change to Twitter, Mark thinks it could work out well. Right now, “if you put something on Twitter, it’s pretty much like throwing a bottle into the ocean. You don’t really know who’s going to see it or if they’re going to see it.”

The algorithm would, hypothetically, sort tweets to show the most relevant news. And this could lead to more reliable reach.

Tweetable Moments

Of course, those of us working in social know that when we build a following on earned media like Twitter or Facebook, we are essentially building on someone else’s land. And that someone else makes all the rules. We need to keep in mind the fact that Twitter is a public company, so they have to keep showing growth quarter after quarter.

A foundational understanding of consumer behavior, and of course a holistic perspective, will allow any social pro to weather these changes with aplomb.

Click the play button to listen here: [podcast]http://socialpros.podbean.com/mf/web/k3h7de/Social_Pros_Episode_135.mp3[/podcast]

Tweetable Moments

Instead, to give your customers the best experience possible, unsilo your company. Make sure that your social media team is empowered to answer customer service questions, and make sure that your customer service team knows how to answer questions on social media!

Scott says that the best thing you can do is make sure that whenever a customer reaches out to you, your brand can react quickly and correctly.

Click the play button to listen here:
[podcast]http://socialpros.podbean.com/mf/web/rpfv9n/Social_Pros_Episode_136.mp3[/podcast]

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