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The most important concepts in free-to-play – distilled into 15 simple, direct rules that every designer must know.

No exploitative tricks; no get-rich-quick schemes. This is a practical guide for game designers who want to make money while respecting and building their audience.

Design Rules for Free-to-Play Games is the product of years of experience of F2P. These are the ground rules; the grammar of the new business model. Easy to read and digest, vital to master – this short book is the must-have reference for any game creator, veteran or newcomer alike.

About

Gamesbrief is a blog about the business of games. We look behind the headlines to tell you not just what is happening to games, but why it matters to your business. From Activision to Zynga, we analyse the companies who are making waves in the games industry and the new platforms, like Facebook, iPhone and Unity, that are changing the market.