copywriter

LEGO

One day in preschool I came home covered in mud and bawling my eyes out. My mom sat me down and found out that two boys threw mud on me and told me that I couldn't play with them, because I was a girl.

Then she taught me how to throw a punch.

Girls should not be relegated to "girl power" commercials and pink toys. We're smart. We're creative. We're funny. Some more than others. Just like guys.

For this spot we wanted to create an inspiring message for parents of girls and boys. Our spot just happens to feature girls. Because we're awesome. (And smart.) (And funny.) (Etc.)