It’s a natural expansion for a company that sells pretty much everything else. Apparently, competitor Costco already sells caskets online.

And, according to the Reuters story:

The funeral service industry generates $11 billion in revenue a year, according to the National Funeral Directors Association. In 2007, the association said the U.S. death rate was 8.0 people per thousand, and that is expected to rise to 9.3 people per thousand by the year 2020.

Shoppers can choose from a range of casket styles and prices, from the Lady de Guadalupe steel casket for $895 or a sienna bronze casket for $2,899.00. By the way, caskets do not qualify for Walmart.com’s free site-to-store shipping program.