Last May, when the Jaguars began the final part of their off-season program, the buzz from fans was: “How do the helmets look?” … “What about the logo?” … “The slogan works.”

This May, as the Jaguars prepare to start their schedule of 10 organized team activity workouts, the chatter has changed to: “When will Blake Bortles start?” … “How many catches for Marqise Lee?” … “Will Toby Gerhart be a top back?”

Translation: It’s now about the football instead of the apparel.

The Jaguars will be on the practice field 13 times between Tuesday and June 19, when their mandatory three-day minicamp wraps up.

What’s the story: During the rookie camp, Bortles took about 75 percent of the snaps during the 11-on-11 drills, but now Chad Henne and Ricky Stanzi are added to the mix. Since drafting Bortles third overall on May 8, the Jaguars have said two things: Bortles won’t start right away and he’ll get more practice work than a normal backup. The OTAs will provide the first glimpse of what the Henne-Bortles distribution plan entails.

Comment: Once training camp starts, the Jaguars’ goal should be getting ready to win their Week 1 game at Philadelphia and if that means giving Henne 96 percent of the first-team offense reps, so be it. But during the OTAs and minicamp, there is nothing wrong with an equal split between the current starter and the future starter.

WR OVERHAUL

What’s the story: The Jaguars gave this position a much-needed overhaul this off-season, signing Baltimore’s Tandon Doss in free agency and using second-round picks on USC’s Lee and Penn State’s Allen Robinson. (Justin Blackmon is a rumor around EverBank Field). Lee and Robinson are expected to be directly behind Cecil Shorts on the depth chart immediately and Doss is likely to be active on game-days because of his special teams play. During the OTAs, it will be interesting to see how the Jaguars deploy their personnel. Who are the top three? Does Ace Sanders play exclusively the slot? How can Mike Brown squeeze his way onto the roster?

Comment: The Jaguars have a good problem at receiver – hard decisions. Lee and Robinson shined during the rookie camp, as they should have, against cornerbacks who were undrafted free agents or here on a tryout basis. It will be interesting to see where Lee and Robinson line up, what kind of wrinkles have been added to the playbook because of their presence (Lee ran several jet sweeps earlier this month) and how they fare against cornerbacks Alan Ball, Dwayne Gratz, etc.

LB UNCERTAINTY

What’s the story: It was a bad free agent season and a bad draft to find high-end linebackers, which is why the Jaguars pounced on Tampa Bay’s Dekoda Watson hours into the signing period on March 10 even though he had started only six games in four years. On paper, Watson is expected to join Paul Posluszny and Geno Hayes as the starting linebackers. But Hayes is coming off knee surgery and the backups (LaRoy Reynolds, J.T. Thomas, Nate Stupar, John Lotulelei just to name a few) don’t have much starting experience. There is justified uncertainty here.

Comment: The Jaguars are sitting in the No. 3 waiver claim spot until late September so they will be in position to add at every position, but especially linebacker (they already have with Allen Bradford earlier this month). This will be the major location of roster churn as the OTAs and minicamp progress.

NEW D-LINE LOOKS

What’s the story: The Jaguars have finished last and tied for last in sacks the last two years. Plus, last year, they couldn’t stop the run (29th out of 32 teams). They reacted accordingly, signing Bryant, Chris Clemons and Ziggy Hood and drafting Chris Smith. They join a holdover group that includes Sen’Derrick Marks, Roy Miller (coming off shoulder surgery), Jason Babin and Andre Branch. Is there room for all these players? And if so, where will they all line up?

Comment: The Jaguars desire an eight-man defensive line rotation (four tackles and ends apiece). Throw in Watson as a potential rush end on third down and the Jaguars feel they have achieved their goal of creating depth and competition.