According to a recent survey issued by AMC Institute, the trade association representing the Association Management Company (AMC) industry, AMC leaders identified membership development as a top priority in 2010, with more than 85 percent of respondents strategizing ways for their association clients to recruit and retain members this year. From membership to marketing and communications, strategic planning and more, AMCs provide senior leadership, staff specialization and targeted solutions to help associations maximize resources and stay competitive in a tough climate. Click here to read more.