The new shop is housed in an old headquarters office. They respected the building’s original architecture because its vestige of neoclassical architecture from the 19th century.

The interior has a second neutral skin in black and white over the old one, creating a new image without blurring the original, that helps showing H&M collections in the best possible way. The dome and the staircase were restored and emphasised with an aluminum sculpture in the shape of a cone.

In addition to the interior and furniture design, Estudio Mariscal was responsible for the lighting and its image and communication.