Scuola Politecnica di Design wants to thank everyone for participating this year in our edition of “Design Master Scholarships 2016”. The jury is honored to announce the winners of the student competition “Design students make a better world“.

Stanley Kubrick is an American film director who died in 1999 at the age of 70. He was known for his obsession with symmetry, geometric shapes and one-point perspective shots. His interpretation of several novels, and the way he showed them to society in his era were groundbreaking.

A visual hero since then… This project is a tribute for Kubrick’s art by designing an identity, recreating his movie posters, designing a website and a short animation. His identity is based on his two main focuses in filming: his geometric obsession & one-point perspective shots. A geometric typography consisting of two elements of design is used to create the logo. The blue color is an honest color seeking calmness.

It has been applied in all the identity to bring out the other vivid colors used; orange in “A Clockwork Orange” – yellow: in “2001: a space odyssey” – red: in “The Shining”. The recreation of these 3 movie posters was based on the same background and the intention not to use the title on the poster in order to bring out the geometric revolving shapes, around the central 3d object representing the main element of each movie.

In “A Clockwork Orange” the element is the reversed “V” representing women; in “2001: a space odyssey” the element is the yellow sun around which all the planets orbit; and in “The Shining” the element is the hexagon that was a pattern on the carpet of the hallway of room 237 that Danny was sitting on representing the maze. In addition, as a second reference for the movie in each poster, a short quote was added.