All posts tagged Peacock Groove

08/02/2013

“Eric is known for his flamboyant style, outsider attitude and lack of verbal governance.”

I’ve never met someone who was so accurately described in a single sentence. I had the opportunity of speaking with Eric Noren of Peacock Groove this past February out at NAHBS, and what a colorful character he is. With all the attention his bikes regularly receive, he was still somewhat reluctant to stepping-up his internet presence. However, when your job is “bringing sexy back” why wouldn’t you have a “sexy” website to go along with those beautifully distinguished bicycles you’re known for building? Well, here’s some good news: Eric now as a website. So head on over to and check out Peacock Groove!

03/08/2013

If you saw my first post on Ground Up, you’ll remember I mentioned Eric Baar doing some pinstriping. Well, I happened to stop by his booth again on the second day, right before he started performing his hot rod inspired work on a couple other bikes. One of those bikes happened to be Lunchbox by Peacock Groove. Check out the photos below.