Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it...

Welcome back to Salty Social Media Vocabulary, where we explore all things social media and CX. Today we’re covering the question: what is a social media listening strategy and why is it important? Not every brand has the resources (or needs) to conduct...

Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both...

It’s the most wonderful tiiiiime of the year! 🎶 Or the most stressful, busy, and cold, depending on how you feel about the holidays. Regardless of your level of humbuggery, social is alive with #holiday-related hashtags, and accordingly we’re providing this succinct...

Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a...

With the increasing number of Americans who get their news online and on social media, we thought it might be a good time to touch on news and how it relates to social media. Because the exchange of information in itself is not a simple topic, we’ll also be covering...