There always comes a time when a company has an opportunity to expand its best and most lucrative brands into new products to ensure continued growth. And while there are no hard and fast rules for launching a brand extension, convention states that such an extension is more likely to succeed if it is related to the product the brand is most famous for. Insidermonkey experts made a list of bizarre brand extensions that befuddled consumers.

That being said, a lot of companies try to buck those trends by launching weird brand extensions that make us do a double-take, perhaps with rolled eyes afterwards; Cheetos lip balm, anyone? How about women’s perfume from Zippo, complete with a bottle that looks like a lighter? These strategies can be successful, but a lot of these have been disastrous for the companies involved.