4) A+ Premium Content Video:

This video from Sony shows a 1.15 minute (high definition) video of a man using their wireless headphones. You can also click on the left video to expand it to a full screen.

5) A+ Premium Content Testimonials:

We’ve never seen testimonials featured within A+ Content before. We’re not sure if the Vendor can pre-select the testimonials featured or if Amazon automatically populates the customer feedback. Either way, this is a level of customer transparency shoppers are likely to benefit from.

6) A+ Premium Content Subscribe & Save with Buy Box Anchor

This module really stood out to us for a number of reasons. First of all, it incorporates a video, similar to the module we just described above. It also includes a clip describing Amazon’s Subscribe & Save program.

Subscribe & Save is a program allows Amazon customers to sign up for regular deliveries of products they use frequently including toilet paper, dish soap, toothpaste, and baby diapers in exchange for a discount, as well as free shipping.

When you click on the Subscribe and Save button on the right, you are anchored to the top of the product detail page, where you can select “Subscribe & Save” within your purchase order.

7) A+ Premium Content Product FAQ

8) A+ Premium Content “In the Box”

This module from Bose, shows the customer exactly what comes in the box, which can definitely add to the user friendly experience.

9) A+ Premium Content Product Comparison Chart Widgets

Here’s three different kind of comparison charts we have not seen before. The chart above also incorporated a slide capability to scroll through and compare specific products against each other.

10) Increase in Number of A+ Premium Contnet Modules

Overall, we’re seeing an increase in the number of modules allowed on a product detail page. For the Dove example listed above, we saw about 7 modules total in comparison to the 5 module maximum that is permitted within Amazon’s current A+ Content program.

“While we don’t get placement data, you’d imagine having A++ Content (or Premium A+ Content) on a detail page would have the side benefit of reducing the number of clicks to a competitor’s Sponsored Products ads on the detail page for mobile shoppers,” Pat Petriello, Head of Marketplace Strategy at CPC Strategy said.

“This, to me, looks like it was designed for the mobile experience and adapted to desktop, since these look a lot cleaner in the mobile app.”

Amazon Premium A+ Content on Desktop:

Amazon Premium A+ Content on Mobile:

Have you tried using Amazon’s Premium A+ Content for vendors? Let us know in the comments!

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About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.

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