Introducing Kim Kardashian's new fragrance, Pure Honey!

Kim Kardashian has launched a new fragrance! Today we’re getting our first look at ‘Pure Honey,’ the fifth perfume in the Kardashian Kollection. Kim reveals that this fragrance is more personal than the last.

“I wanted Pure Honey to be both light and sweet but also powerfully seductive,” Kardashian says in a statement. “As women we all have these dual natures. We can be girly and playful but also tempting and captivating at the same time. Combining the two elements was the perfect way to capture our full femininity. I created it to be delectable and crave-able, like all beautiful women are.” Keep up with your favorite celebs in the pages of PEOPLE Magazine by subscribing now.

There are notes of red rose, freesia, vanilla and musk — and of course, honey, hence the name and the golden color of the scent inside the diamond-inspired bottle.