Downtown

In a Nutshell

E-cigarettes with more than 50 varieties of flavored juices provide smokers with an alternative to traditional cigarettes

The Fine Print

Promotional value expires 90 days after purchase. Amount paid never expires.Limit 1 per person, may buy 2 additional as gifts. Limit 1 per visit. Valid in-store only. Must be 18 or older. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Red 13

The Deal

Electronic Cigarettes: No Smoke, No Fire

Nearly five million electronic cigarettes were sold in the United States in 2012—a sign of their ever-increasing popularity. Read on to learn more about this smoke-less phenomenon.

E-cigarette: A device that uses battery power to heat a liquid mixture for users to inhale as a vaporized aerosol. Also known as an e-cig, electronic vaping device, personal vaporizer, or electronic nicotine delivery system (ENDS), an e-cigarette may resemble a real cigarette or look much different, depending on the model and added attachments (“mods”).

Vaping: The act of inhaling vaporized liquid from an e-cigarette. Users often call themselves “vapers”—not to be confused with the all-ghost barbershop quartet known as The Vapors.

E-liquid: The stuff, also known as “juice,” that gets vaporized inside the e-cig. The solution usually consists of water and either vegetable glycerin or propylene glycol—the same substance (recognized by the FDA as safe for use as a food additive) that smoke machines use to create fake smoke. Juices come in a variety of flavors, including fruit, coffee, and tobacco.

Milligrams: The unit by which e-liquids typically measure the amount of nicotine in the formula. Concentrations can be as high as 16 milligrams to as low as none at all—an ideal option for users who simply want the sensation of vaping without the addictive element.

Atomizer: The heating element that vaporizes the e-liquid. When the atomizer is permanently attached to the e-liquid cartridge, it’s called a cartomizer. Atomizers are durable and meant to be paired with refillable juice cartridges, while cartomizers are generally found on models designed for short-term use.