onfocus

Some call advertising pollution in the mental environment. Others call it a perpetuation of the fetishism of commodities. Still others would call advertising annoying simply because it's showing up in every available space and aspect of our lives. I believe it's time for the biggest advertising firms to band together to weather this storm. They should hire one or two of the biggest PR firms to launch a rebranding campaign for advertising itself. I can picture billboards, banner ads, radio spots, posters, product placements, pbs uderwriting, stickers, songs, books, celebrity endorsements, and TV commercials extolling the virtues of advertising. They could even pay average webloggers like me to make positive posts about advertising. With enough money, they could kickstart some grassroots organizations to raise awareness of the affect of advertising and its contributions to our culture. After all, it's putting you in touch with--or shaping your opinions about--things you may want to purchase now or in the future.

On an unrelated note, I realized today that my .sig file is completely underutilized. I send 5-10 emails per day, and I'm not selling anything! I could be using my email signature to create valuable consumer impressions for a willing organization. I wouldn't even charge for it, because it would be providing a valuable service to my friends and associates. I would be appreciated by both sides!

Today's post has been brought to you by Enron: Discover the Power of Why.