And f#ck yeah, all of this is 100% relevant to us running our tiny little info businesses.

Have an amazing Halloween weekend!

Andre “scary pumpkin” Chaperon

P.S.

Here’s a few of my favorite bits so far from Jeff’s letters:

In 2006, Jeff talks primarily about the importance of making bets that are tiny in the beginning to avoid “Innovator’s Dilemma” — not being able to make small bets because a company is so focused on optimizing its larger businesses.

Since Amazon has seen many $10 million seeds turn into billion dollar businesses, they are constantly nurturing small ideas and treat them with the same importance as the big ideas.

While Amazon has crushed many of its “competitors”, they do so by relentless focusing on customers and invention.

Growth begins at the end of your comfort zone. Stretch yourself in ways where you have the potential of achieving an asymmetric outcome.

(Love that one btw!)

Constantly find ways to learn and improve yourself, even when you don’t “have to”. Because by the time you do, like transitioning to a new career, it might be too late.

If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.