Heineken Reveals the Legendary Side of Ordinary People

Last month Heineken put on a mind-blowing interactive theater show at New York's The McKittrick Hotel. It was part play, part choose-your-own-adventure mindwarp, with an eclectic cast of characters who encouraged the audience to become a part of the show.

When guests arrived, a few lucky attendees were invited to take on the challenge; to think on their feet, stay cool under pressure, and take the stage in a variety of challenging scenes. Those who said yes were treated to a bizarre sequence of dream-like events--everything from starring in a Bollywood film to performing standup comedy for a grumpy old man. You just gotta watch the video.

“The Guest of Honor” provided an opportunity for everyday people to get outside their comfort zone and take the stage. In past “social experiments,” Heineken has sent people to unknown destinations around the world on the spot, and broadcasted holiday karaoke-singers in Times Square. What legendary scenes will Heineken pull off next? And will you take the stage? Join the conversation with #guestofhonor and #openyourworld.

Whether it’s a sheep hanging out with Santa Claus or a panda bear hiding among some snowmen, regular Mental Floss readers know that hidden picture brainteasers are one of our favorite things. And the optical experts at Lenstore.co.uk have released a delicious one, just in time for Christmas. Somewhere in the midst of all these holiday-themed goodies above, there’s a holiday pudding just waiting to be discovered. Can you spot it? Your time starts … now.

If you give up, or are the kind of person who reads the last page of a book before the first one and just wants to know the answer, scroll down to see where it’s hiding.

Several years ago, Randy Guijarro paid $2 for a few old photographs he found in an antiques shop in Fresno, California. In 2015, it was determined that one of those photos—said to be the second verified picture ever found of Billy the Kid—could fetch the lucky thrifter as much as $5 million. That story now sounds familiar to Frank Abrams, a lawyer from North Carolina who purchased his own photo of the legendary outlaw at a flea market in 2011. It turns out that the tintype, which he paid $10 for, is thought to be an image of Billy and Pat Garrett (the sheriff who would eventually kill him) taken in 1880. Like Guijarro’s find, experts say Abrams’s photo could be worth millions.

The discovery is as much a surprise to Abrams as anyone. As The New York Timesreports, what drew Abrams to the photo was the fact that it was a tintype, a metal photographic image that was popular in the Wild West. Abrams didn’t recognize any of the men in the image, but he liked it and hung it on a wall in his home, which is where it was when an Airbnb guest joked that it might be a photo of Jesse James. He wasn’t too far off.

Is this a rare photograph of Billy the Kid? If so, it was $10 well spent at a North Carolina flea market. https://t.co/9XwlTComYI

Using Google as his main research tool, Abrams attempted to find out if there was any famous face in that photo, and quickly realized that it was Pat Garrett. According to The New York Times:

Then, Mr. Abrams began to wonder about the man in the back with the prominent Adam’s apple. He eventually showed the tintype to Robert Stahl, a retired professor at Arizona State University and an expert on Billy the Kid.

Mr. Stahl encouraged Mr. Abrams to show the image to experts.

William Dunniway, a tintype expert, said the photograph was almost certainly taken between 1875 and 1880. “Everything matches: the plate, the clothing, the firearm,” he said in a phone interview. Mr. Dunniway worked with a forensics expert, Kent Gibson, to conclude that Billy the Kid and Mr. Garrett were indeed pictured.

Abrams, who is a criminal defense lawyer, described the process of investigating the history of the photo as akin to “taking on the biggest case you could ever imagine.” And while he’s thrilled that his epic flea market find could produce a major monetary windfall, don’t expect to see the image hitting the auction block any time soon.

"Other people, they want to speculate from here to kingdom come,” Abrams told The New York Times of how much the photo, which he has not yet had valuated, might be worth. “I don’t know what it’s worth. I love history. It’s a privilege to have something like this.”