The choice of a typeface, the care given to kerning and to readability—it all sends a powerful signal. When your business card is nothing but Arial on a piece of cardboard, you’ve just told people how they ought to think about you… precisely the opposite of what you were trying to do when you made the card in the first place.

About

Think: to exercise the powers of judgment, conception, or inference. Imagine: the faculty or action of forming new ideas, or images, or concepts of external objects not present to the senses. Read more!

Disclaimer

I feel it will occur often enough that I should have a permanent disclaimer that it seems impossible for me to learn the proper use of "affect" vs. "effect". My apologies in advance.