As a long established family owned business, Welsh Brew Tea are always looking to add exciting new products to their iconic lineup of speciality teas, coffees and other hot drinks.

Great depths were approached to design the packaging for a new range of eight flavoured teas, which would need to appeal to a slightly younger market, whilst being easily identifiable with the traditional Welsh Brew brand.

Inspired by the somewhat inclement Welsh weather, and wanting to create an emotional connection between the brand, Wales and the tea drinker, the Welsh Brew team presented the ‘storm in a tea cup’ concept.

To communicate this concept and to distinguish the range from the brand’s existing offering, we employed a bold and playful illustrative approach - displaying the different personalities of the teas and encouraging consumer engagement through the use of informal, conversational copy.