Content, content, content. It’s an obvious part of any interactive experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? Delayer projects, broken designs, uneven voice or low-performing landing pages.

These problems and more are documented extensively, so I won’t dwell on them. What I will dwell on is the solution. But, first, let's discuss the false ones. Just because someone articulates a problem well does not mean someone knows the solution. That’s when we’re susceptible to a false solution. In my many years of experience, I’ve found these two fake solutions to be very common, very distracting — and very disappointing.

SmashingConf isn't the eighth wonder of the world, but we are pretty close. Join us at SmashingConf Oxford on March 16–19 or meet us at the shores of Santa Monica for SmashingConf LA on April 27–30. You won't be disappointed.