Diageo Tones Down the 'Scottish'
In Aim to Stimulate Whisky Sales

LONDON -- Kilts and castles and other Scottish imagery haven't lifted stagnant sales of Scotch whisky. A sip-and-savor, macho appeal hasn't worked either.

So how about taking all-things Scottish and macho out of Scotch whisky, and enlisting notables like Abraham Lincoln and actor Harvey Keitel to pitch the traditional liquor with inspirational messages about -- what else? Walking.