08/15/2016

Administrative Science

For many years I was analyzing how innovative creative strategies were produced. The conclusion of this prolonged investigation has been this proposal in theory, which is based on the direct relationship between the qualities of products and recipients in the senses of the human being. Normally the Administrative Science classifies the product in: tangible, intangible, enduring, consumables, etc. I think this classification leads to advertisers to a common misconception, i.e. guide their reasoning based on very superficial criteria, such as believing that the motivations are only developed by external and perceived issues directly.

For example the functionality and ease of acquisition, perhaps also the price. But the shape, color, texture, characteristics that go beyond the organoleptic, those that invade the unconscious, are more interesting and productive. If the publicist had the opportunity to know exactly what are the emotional reactions of a consumer when this testing one soft drink, at the same time that this slides into your palate and passes through his throat, leaving a mark on your taste buds, in their tonsils and internal mucous, would provide valuable information that could guide you directly to prepare messages that stand out that precise moment of satisfaction, even before his conscience this fully aware. It may be a little ambitious trying to know the intimate pleasures that trigger the satisfaction of consumers, but increasingly, advertising has tools that tuned his precision and are fully confident that this possibility is becoming more real to become a science. So if the publicist learns to classify products in a more productive manner, it may be closer to that intimate moment in which the consumer uses products. Based on this reasoning I have rated products as well: those containers products that we Harbor, and that inside manifest its usefulness, in which we feel comfortable, protected, sheltered, etc. For example an elevator, an academic campus, a classroom, a restaurant, inside the car, a coffin, etc.