What drives the success of Kickstarter projects?

Kickstarter is a platform which raises fund and help bring creative projects to life. So far, 103 K projects have been successfully funded with a total funding of 2 billion USD. We plan to study what is the driving force behind the project to be successfully funded. We are doing a deep dive analysis to find out the driving factors and are incorporating Google trends to study the same. Google trends will act as a proxy from popularity, sentiments & the public opinion/ interest about the projects. They will supplement the already existing information about content, location, categories etc. Any information backed by data will help the artists to design, position and implement the projects so that they have higher chances to succeed in future. For the website, they may improve their services by adopting a more consultative approach and helping to onboard the new entrants based on the past data study.