Look Like Love

Look Like Love

—Brand identity

Look Like Love specialise in supporting and promoting graduate and emerging designer-makers, as well as providing an initial platform to sell their work through an online shop, pop-ups and hosted events. The aim is to help nurture new talent, while making a curated collection of high quality, handcrafted, limited edition products available and affordable to a wider audience.

But the identity was starting to show its age and was failing to live up to the aspirations of the brand.

While the previous logo captured an eclectic sense of craft, it was lacking the sophistication, strength and flexibility to support the quality of the service, the products and the designers it represents.

Drawing on the alliteration of the three word name, we created a simple mark with a touch of love, supported by a customised logotype based on the typeface FS Aldrin.

The identity aims to reflect the exclusivity and quality of the designs and their products, while being strong enough to allow those products the room and space to shine. Minimal use of colour, an emphasis on photography, and restrained layouts with more classical typography, provides a clean and elegant visual system that will hopefully help carry the brand forward to great things.