Niching Case Study: Todd Merhige

Tad’s Rating:

10/10

Contest Rating:

8.5/10

Average Rating:

9.25/10

Tad’s Comments:

This is a solid 10/10. God bless you for doing this. I am curious though, you don’t use the term “alcoholics” which most would which suggests maybe you’re not entirely aligned with AA? Which could be very compelling to folks. You could even say, “folks for whom AA didn’t work.” Regardless, what a gift to the world this is. I love it.

Niching Contest Participant Comments:

10/10: You’re a man after my own heart, Todd. My beloved brother (also named Todd) perished from drug addiction many years ago. I wish there were more people like you. As an aside: perhaps you would consider training other recovery coaches someday? My only suggestion is a tiny one: Change “fulfills” to “fulfill” to be grammatically correct.

7/10: There are a lot of people in recovery. Is that enough of a connecting thread, given how diverse that population is? This is not just a rhetorical question but one I’m truly considering. Are the challenges different enough that you can narrow the niche to a point where we’d know who to refer your way? “Things” seems a little vague: stuff, activities, calling, hobbies?