It’s a new type of browser that uses your mobile phone’s camera, GPS and built-in compass to add more detailed mapping and information about the area you’re seeing through your mobile phone’s camera.

What is Layar?
The World’s First Augmented Reality Browser. Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality though the camera of your mobile phone.

What are layars?
Layars are the equivalent of web pages in normal browsers. Just like there are thousands of websites there will be thousands of layars in our application. A layar is the digital view that is added to the camera view. This is the first time that so many brands use one application to provide an augmented reality service on the mobile phone.

They’ll be releasing their product in the Netherlands first and only on the Android platform on the G1 and HTC Magic. They say they will be targetting the iPhone 3G S next and what ever other mobile phones come to market with the required capabilities.

Still interested, want to know more, then check out the video demo below and go take a look at their website, blog or follow them on Twitter.