Question of the month

Community managers in STPs

In August we asked: does your park have a "community manager" or similar role (someone in charge of managing the presence of your park in social networks such as Linkedln, Facebook, Twitter, etc.)?

A significant majority of respondents (61%) stated that they employ a community manager on a full time basis. The next biggest category, gathering 26% of those who answered the question, replied saying that they only employ a part time community manager. The results show that 7% outsource this role and just 6% of the respondents don’t have a community manager at all.