53 REASONS TO LOVE NEW INVATI ADVANCED

HAVEN'T TRIED OUR LATEST LAUNCH? WE'LL CONVINCE YOU

There are a lot of reasons to love the NEW, updated Invati Advanced 3-step system. We’re pretty much obsessed with it, and to celebrate its amazing benefits — especially the 53% reduction in hair loss* — we’ve compiled 53 (!!) reasons to try it today!

(*from breakage due to brushing after 12 weeks)

1. You can get a FREE trio sample pack with a purchase online, or at your local Aveda salon or store. Try before you buy, right? See how to get a sample set here.

2. We spent A LOT of time updating the formula from the original 3-step system, and it shows.

3. Invati Advanced is manufactured with 100% wind power through renewable energy credits and carbon offsets. Learn more here.

4. It reduces hair loss due to breakage from brushing after 12 weeks by a whopping 53%!

5. It smells amazing, thanks to a blend of certified organic lavender, rosemary and geranium.

6. Your beauty routine should be simple, and Invati Advanced takes less time than the original, since you only have to use the Scalp Revitalizer once per day instead of twice!

29. It’s purple! Ultraviolet is the Pantone color of the year, and while Invati Advanced is a little darker in hue, we still feel the love for purple.

30. Invati Advanced shows that you’re not alone; many women experience thinning hair because of age, post-pregnancy, or scalp-pulling styles like ponytails and extensions.

31. It’s opening up the conversation around thinning hair, which is nothing to be ashamed of.

32. You can see if it’s right for you with a quick scalp camera session at one of our experience centers … for free!

33. The new formula is color safe, so it won’t strip your color!

34. We partner with Nisarga in India to harvest the turmeric and amla we use in Invati Advanced, and our purchase of these ingredients helps give the local villagers jobs and income.

35. Since you’re only using the Scalp Revitalizer once per day instead of twice, you’re basically saving on both product and money.

36. We consulted with the Drs. Upadhyay, a husband-and-wife team of Ayurvedic doctors who’ve worked with Aveda since BEFORE our founding in 1978. They helped us tap over 5,000 years of ancient wisdom to bring you Invati Advanced.

38. Every shower should feel like a spa, and Invati Advanced’s aroma definitely transports you.

39. It’s the kind of beauty secret you should be sharing with your friends. Everyone deserves great hair!

40. You don’t have to accept thinning hair. You can fight back with Invati Advanced.

41. You can totally use the hashtag #bighair. Or #thickerhair. Or even #hairgoals!

42. The 3-step system is an act of self-care, and it doesn’t take a ton of time to complete.

43. You can complete the Invati Advanced 3-step ritual whenever it works for YOU. If you prefer to wash your hair in the AM, great! If nighttime is your thing, it works then too. As long as you do it once per day, you’re good.

44. It’s made with love. (Aww.)

45. It works. Period.

46. Thicker, fuller hair gives you confidence to tackle nerve-wracking things like job interviews, first dates, and college reunions with your head held high.

47. Did you know it individually plumps each strand of your hair to make it look thicker instantly? We swear it’s not magic.

48. Invati Advanced shampoo and conditioner are available in litre size, so you can save money AND plastic.

49. It’s cruelty-free (tested on people!) and vegan.

50. Invati Advanced blends the best of Ayurveda AND 21st century technology.

51. You’ll notice fuller hair … not a fuller brush.

52. Like every product we make, Invati Advanced was created with our mission to care for the world we live in at top of mind.

53. Because every day should be a good hair day … and it’s always a good time to try something new.