Tag: Ecommerce

India’s ecommerce sector has seen a hockey stick growth in the past few years. From the pioneering days of IndiaPlaza and Flipkart, which had to create the ecosystem from the ground up, to Walmart’s acquisition of Flipkart at a heady $16 billion valuation, India as a market has evolved tremendously.
Currently, the number of Indians with access to Internet is 481 million, an increase of 11.34% from 2016 as per Internet and Mobile Association of India (IAMAI). The number of online shoppers is estimated to be about 120 million as per an ASSOCHAM-Resurgent study; the number of credit card holders is 29.8 million as per RBI numbers. All of these parameters are still growing, albeit at a lower percentage given the higher base. The other building blocks of fulfillment centres, last-mile delive

Amazon, Flipkart beware! Google enters e-commerce, launches new shopping search features for Indian users
Tech giant Google Thursday unveiled ‘Google Shopping’ in India that will allow users to easily filter through offers, review prices from multiple retailers and find products that they are looking for. The personalised experience will be available across various Google products — a Shopping home page, Shopping tab on Google Search and through Google Lens. Customers will be able to see trending products across different categories, various deals, and compare prices using the new offering.
READ ALSO | After Flipkart, Walmart eyes another Indian startup that specialises in AI
For retailers, the company will offer its ‘Merchant Center’ in Hindi, which will allow the sellers to l

Site search is arguably the most important area when it comes to user experience. B2B items, especially, are often complex; buyers don’t have time to hunt for products.
In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C.
There are three options for buyers to find products on an ecommerce site.
Keyword search occurs when a buyer uses the search bar to find products. Keywords can be anything, from terms relating to products or categories to specific part numbers — UPC, MPN, EAN, internal, competitive, and industry-specific.
Category browsing occurs when users select a category and drill down to find the items they are looking for in sub-categories.
Faceted search is when users refine their search by

The internet continues to disrupt the selling of products and services.
The traditional ecommerce strategy of creating a single site and trying to market to the entire internet from that site is a shrinking option. Most small businesses do not have the budget to compete with ecommerce giants, and thus their market share is diminishing.
Increasingly, ecommerce works better with a layered approach. At one end there is the consumer. At the other end is the business, and in the middle is a third-party platform. Amazon and eBay are classic platforms. They say to the consumers, more or less, “Whatever you want to buy you can find it here. It is good value and safe to purchase.”
Retailers have to simply list their products and Amazon, and eBay will do the hard work of gettin

Logic Inbound has now provided an SEO guide to help ecommerce entrepreneurs using WooCommerce drastically improve their site traffic volume and visitor numbers with valuable tips and tools for improving SEO. Seattle, WA - 23 July, 2018 - Regardless of the ecommerce platform a business uses, they all have one thing in common – the need for effective, results-getting SEO. The experts at Logic Inbound understand the ins and outs of SEO for any ecommerce platform, realizing that it's as much art as science requiring a many-pronged approach. And that's why they have produced this WooCommerce SEO Guide. WooCommerce exists on WordPress and so has "its own peculiarities when it comes to SEO."
What WooCommerce Is
WooCommerce is simply a platform for building an ecommerce site, or online s

“Today, the U.S. Supreme Court has reshaped the interstate commerce landscape in a move that could impact small business innovation on the internet, which has been a driving force behind our nation’s economy for the last 15 years,” said Jonathan E. Johnson III, a member of Overstock.com’s board.Overstock said the decision would have little impact on its business but argued that with more than 12,000 different state and local taxing districts, the ruling would present a “compliance challenge” for internet start-ups. Chief Justice Roberts made a similar argument in his dissent.Many experts, however, played down that problem. When the Supreme Court decided the Quill case in 1992, complying with various state and local tax laws would have been a major hurdle for small businesses. But today,

Google is investing $550 million in cash in China’s JD.com Inc. as the U.S. search giant pushes deeper into online commerce.Alphabet Inc.’s Google will buy newly issued Class A shares at $20.29 per share, equivalent to $40.58 per ADS, the companies said in a joint statement Monday. The pair plan to explore joint development of retail solutions in regions, including Southeast Asia, the U.S. and Europe. The deal comes just a week after Google struck an alliance with Carrefour SA to sell groceries online in France through the U.S. company’s platforms including Home and Assistant.The flurry of activity signals Google’s growing ambitions in e-commerce. The French partnership will allow consumers to order staples through Google services on their smartphones, tablets or other devi

Monday, June 11, 2018 12:02 p.m. CDT
PARIS (Reuters) - France's largest food retailer Carrefour is teaming up with Google to boost its online shopping business on its home turf, where rivals are also launching e-commerce offensives.
Carrefour said on Monday that from next year its groceries would be available on the U.S. search engine's new dedicated shopping site in France, or through Google-operated systems such as connected speakers and voice-assisted devices.
The tie-up comes amid a broader shake-up in France's competitive food retail market as retailers invest in online platforms and home delivery services to win over clients and ward off in-roads by U.S. e-commerce giant Amazon.
Casino's upmarket Monoprix chain in March be...

Here is a list of product releases for mid-May from companies that offer services to ecommerce merchants. There are updates on analytics, automated campaigns, search, customer communication, and artificial intelligence.
Got an ecommerce product release? Email [email protected]
Ecommerce Product Releases
HubSpot launches integration for Shopify. HubSpot has announced that its Shopify integration is live and available for install by all shared customers at no additional cost. The HubSpot-built integration allows Shopify merchants to share their Shopify sales data with HubSpot and turns it into a sales and marketing signal. Users will see a new orders’ pipeline and have their online customers imported as new contacts