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Living in the modern world, online reputation can make or break someone’s career. Many employers now conduct a google or Facebook search before deciding on which candidate to hire. Brandlective Communications Ltd offers advice on how to clean up your online reputation.

Is your business fully capitalising on the social media boom yet? Whether you like it or not Social media platforms such as Facebook and Twitter are completely revolutionising the way we communicate and are helping to form new connections between people from all corners of the globe. For businesses however, social media is about more than just communication. It is a means of expanding market reach and promoting a strong brand identity. It also allows for maintaining open dialogues with customers, potential employees, contractors and suppliers. To help you understand the true power and potential of a successful social media strategy London based business owner and motivational speaker Hector Montalvo opens up about how social media has changed the way we all do business and the benefits of having a strong social media presence.

Anyone who travels frequently for work will tell you that business travel isn’t all that it’s cracked up to be. Delayed flights, traffic, jet-lag, and being stuck in an endless array of conference rooms doesn’t necessarily make for pleasant travel experiences. But travelling for work doesn’t need to be a bore and my recent business trip to New York City was the perfect example of taking advantage of travelling in a cultural metropolis for business.

When branding your business it is important to understand the role that colour and images play in the way consumers perceive your brand. Colours evoke emotions in a person and can say things about your business that you had not even realised were possible through colour alone.

Living in the modern world, online reputation can make or break someone’s career. CEO and Owner of City Business Solutions, a leading sales agency in Chicago, Jamie Shahin shares her advice on ensuring a positive personal brand is maintained.

In today’s social media age, strong, emotive imagery is a major marketing tool which if used correctly, could help a business engage more deeply with their target audience. Compared to 15 years ago when flyers and Billboards were still very much at the forefront of the marketing industry, today’s marketing content is consumed at a startling rate.

The lines between SEO and Social media are blurring. With a current user population of over 288 million worldwide, Twitter is quickly becoming one of the front-runners of social networking, however many businesses are yet to tap into it’s potential.