Non-Human Traffic Reduces Monetization Perspectives

Publishers tend to buy external traffic. We recommend to stay away form such bulk buys. Even in case traffic bought from third parties shows good results while tests it could change it's quality vector afterwords and be identified by ad network as non-human. You should remember, that according to ad network's Terms and Conditions, you are only responsible for the traffic quality.

Beware Publishers: Bot Nets Around the Web

A problem of a botnet-generated traffic remains topical despite of security technologies developments.

According to Solve Media findings, display advertising industry globally will waste $11.6 billions this year, 22% higher then in 2013. Low quality inventory from ad exchanges harms as advertisers as publishers by reducing their monetization perspectives.

External Traffic Buying May Be Identified as Non-Human

Publishers tend to buy external traffic. We recommend to stay away form such bulk buys. Even in case traffic bought from third parties shows good results while tests it could change it's quality vector afterwords and be identified by ad network as non-human. You should remember, that according to ad network's terms of service, you are only responsible for the traffic quality.

Present-Day Technologies to Detect Violations

Fidelity Media applies the latest technologies to monitor publisher's traffic thoroughly to detect violations. When you provide a botnet traffic it causes penalties, and driving CPMs downward appears to be the most inoffensive.

All stuff other than your own traffic increases the risk of being incriminated as unreliable partner.

Publisher, Keep Full Transparency

We are urging our valued and potential publishers to keep full transparency realizing obvious disadvantages of dealing with invalid traffic. We hope and look forward to long term, fair and mutually beneficial partnership.