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The conception of perfect service is constantly expanding and must be handled by broad and liberal minded men who put equity and fairness above gain-who put a proper valuation upon a satisfied customer as an asset running into the thousands of dollars, and who love a job thoroughly well done and get a kick out of doing it.

Our cities with their swollen populations and cliff dwelling high-rise buildings are breeding places for loneliness. Neighborhoods crumble under the housing development bulldozers and families scatter in pursuit of jobs and professions everywhere. In a world of wheels, old and comfortable groupings of people have disappeared.

The late Alfred P. Sloan, Ir., long-time executive of General Motors Corporation, had a fivepoint "secret of success." It was: 1. Get the facts. 2. Recognize the equities of all concerned. 3. Realize the necessity of doing a better job every day. 4. Keep an open mind. 5. Work hard.

Here's Abraham Lincoln's incredible journey to become the sixteenth president of the United States of America! 1809 - Born February 12 in a log cabin in the backwoods of Hardin County (now Larue County), Kentucky 1816 - He worked to support his family after they were forced out of their home. 1818 - His mother, Nancy Hanks, died. 1831 - Failed in business. 1832 - Defeated for Illinois House of Representatives. 1832 - Lost his job, couldn't get into law school, worked odd jobs. 1832 - Chosen captain of company of volunteers which did not see battle in the Black Hawk War. 1833 - Grocery business failed. Declared bankruptcy, yet paid off the money he borrowed from friends to start his business. 1834 - Elected to Illinois state legislature and served four successive terms (until 1841). 1836 - Obtained license as an attorney. 1837 - Became law partner in Springfield, Illinois, with John T. Stuart. 1838 - Defeated in becoming speaker of the Illinois House of Representatives. 1840 - Defeated in becoming elector. 1842 - Married Mary Todd on Nov. 4. They had four sons. 1843 - Defeated for US House of Representatives. 1847 - Served one term in US House of Representatives as a Whig. 1849 - Defeated for US House of Representatives. 1849 - Rejected for the position of Commissioner of the General Land Office. 1849 - Retired from politics. 1855 - Defeated for US Senate as a Whig. 1855 - Became a Republican. 1856 - Considered for vice-president (got less than 100 votes in convention). 1858 - Nominated as the Republican candidate for US Senator from Illinois. 1858 - Challenged Stephen A. Douglas. The seven debates became famous. 1858 - Defeated for US Senate as a Republican, he had made his mark. 1860 - Selected as the Republican candidate for president. 1860 - Elected president of the United States with a minority of the popular vote. 1861 - Inaugurated March 4. 1861 - Seven states had seceded by the time of his inauguration. 1861 - On April 12, Fort Sumter was fired upon and the Civil War had begun. 1863 - Issued Emancipation Proclamation on Jan. 1. 1864 - Elected to second term as president by a great majority. 1865 - On April 9, Gen. Robert E. Lee and Gen. Ulysses S. Grant signed the terms of Confederate Surrender. 1865 - On April 14, Lincoln was shot by John Wilkes Booth while attending a performance at Ford's Theater in Washington, DC. He died the next morning.

The young man who would succeed must identify his interests with those of his employer and exercise the same diligence in matters entrusted to him as he would in his own affairs. Back of all the gifts the candidate for success may possess must be a willing capacity for hard work. . . . Youth today is not considered a handicap in selecting men for responsible jobs, as it was twenty years ago. . . . In almost any field today in which a youngster has an intelligent interest, the road to the top is open as it never was before. But the one way to the top is by persistent, intelligent, hard work.