When I develop online communication strategy for the client (as well as any other strategy development), I like to consult the available frameworks, worksheets, guidelines, or any other strategy document templates.
I found that there are three large groups of a social media strategy documents (it is hard to find the documents related to online communication stuff beyond social media ), which are related to its use for the particular development of a social media strategy:
1. Useless articles and other documents (mainly promotional ones with a "hidden knowledge"). Many people miss the difference between a strategy development and a tactics deployment.
2. Motivational...

When I prepared the material for the conference PR Serbia in October, I watched the Tippingpointlabs' video - The Influence Pyramid, and I came up with two concepts - New Online Media Landscape (3.0) and The Trust Building Framework. In this post, Online Media Landscape 3.0 is explained (presentation).
Online Media Landscape 2009/2010 - The line between classic and online media is blurring
When the media is perceived in the context of online influence, there is no exact line between the types of social media and the classic media. The focus should be on the target groups, and the goals of an organization, considering reacing a right audience.
Brand Media
Brand Media combines...

For months I had the problem with theÂ interaction on myÂ Twitter account, because I have to see how to handle English and Serbian conversation onÂ someÂ propper way.

The problemÂ is in the fact that whenÂ I want to more interact in Serbian language, a lot of non-Serbian speaking followers will not understand theÂ statusses, andÂ itÂ could beÂ very boring toÂ them. I experienceÂ myself the same issue with some persons with aÂ multilingual Twitter accounts I follow, and often I miss something important from those people.Â The reason is -Â I did notÂ have enough attention regarding a lot of tweets in other language(s).

Social Capital, Social Capital Markets (follow SoCap09 on Twitter), Social Enterpreneurship, Social Venture Capital (...) are very buzzworthy terms at these days, and they are all in the the close relation with Social Media...
It is indicative that many social media experts use the term "Social Capital" to clarify and define the benefits of an organization's use of Social Media, although there are not a lot of places where you can find the explanations about connections between the Social Capital and Social Media.
Defining Social Media CapitalSocial capital is a social science concept, which in essence defines the value of the connections in the (offline and online) social networks...

www.theverge.comMicrosoft opened up its Windows 10 Technical Preview to Windows Phone users last month, but only a scant few Lumia devices were supported. That's soon about to change. Microsoft has announced a...

Can you imagine not owning a car and only use mobility as a service such as car sharing, ride sharing, public transport etc.? #sustainablemobility #greencities #sustainabletransportSustainable urban mobility through an open digital platformwww.eurotransportmagazine.comThis whitepaper from Comtrade introduces a visionary concept where all mobility options in urban areas are transformed into a service

Instagram introduces ‘Layout,’Introducing Layout from Instagramblog.instagram.comToday we’re announcing Layout from Instagram, a new app that lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity. When...

betanews.comMost consumers are pretty happy with the Android experience that they receive, but for some the opportunity to customize and tweak their smartphone is too good to pass up. However, to experience a truly customizable device, Android users will need to root their phone -- which does come with some pot…