From Gerald (Gerry) Brown, Media Consultant in Hong Kong, the latest buzz on the Digital Broadcasters market in Asia-Pacific, South Asia and the Middle East covering the latest content and hardware moves in HDTV, 3G, IPTV, Mobile TV, terrestrial radio and TV, cable TV, broadband, satellite broadcast and streaming online.

Sunday, August 20, 2006

Digital Broadcasters | Lebanon TV and Radio in UXO Awareness

Since August 16, digital television broadcasters in the Lebanon have
been active with on-air awareness campaigns, alerting citizens,
particularly children to the dangers of unexploded ordnance, referred
to as UXO. This is the result of 34 days of war.

The radio and television campaign was produced in collaboration with
the National De-mining Office, the Lebanese Army, the University of
Balamand, the National steering committee for Mine Risk Education and
World Rehabilitation, UN Mine Action Service (UNMAS) and UNDP.

UNICEF provided the television spots - announcements of public
interest (API)that promote the UXO awareness campaign to the Beirut
headquartered, TV networks, Lebanon Broadcasting Corporation
International (LBCI), Future TV, NBN, New TV, and Tele-Liban. All
stations are transmittting the API's in their regular broadcast day.

From the radio station perspective, national Lebanon networks, Radio
One, Lubnan Al-Horr, and Sawt Lubnan are transmitting UXO campaign
API messages in their broadcasts.

UNIFIL estimates that approximately 2,600 ordnance struck Lebanon
every day during the recent conflict, of which 10 percent -- or
approximately 8,500 -- may remain unexploded.

A similar publicity campaign is under way in Gaza.

Lebanon's digital broadcasters, the same radio and TV networks that
suffered under Israeli attacks have shown a healthy civic
responsibility to their citizen's needs in wholeheartedly supporting
UNICEF's efforts.