At the time of construction, it was the only theatre in Europe that provided lifts for taking patrons to the upper levels of the house, and was the first theatre in England to have a triple revolve installed on its stage.[1]

After being used for variety shows, musical comedies, and stage plays for many years, then as a cinema screening films in the Cinerama format between 1961 and 1968, the Sadler's Wells Opera Company moved into the building in 1968. The Sadler's Wells company changed its name to the English National Opera in 1974 and today it is used primarily for opera as well as being the London home of the English National Ballet.

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English Heritage, in its description of the theatre when it was given listed status in 1960 notes that it is "exuberant Free Baroque ambitious design, the Edwardian "Theatre de Luxe of London" with richly decorated interiors and a vast and grandiose auditorium."[3] The description continues: "Lavish foyer and circulation areas with marble facings, culminating in vast 3-tier auditorium with wealth of eclectic classical detail of Byzantine opulence, some motifs such as the squat columns dividing the lowest tier of slip boxes, backing the stalls, almost Sullivanesque; pairs of 2-tiered bow fronted boxes with domed canopies at gallery level and semi-domed, Ionic-columned pairs of 2 tiered orchestra boxes, contained in arched and pedimented frames surmounted by sculptural groups with lion-drawn chariots. Great, semi-circular, blocked architrave proscenium arch with cartouche- trophy keystone."[3]

The inaugural performance was a variety bill on 24 December 1904, but it "was a total failure and closed down completely only two years after opening in 1906 and remained closed until December of 1907 when it was reopened and at last became successful."[2] In 1908, the London Coliseum was host to a cricket match between Middlesex and Surrey.[4]

The theatre changed its name from the London Coliseum to the Coliseum Theatre between 1931 and 1968 when a run of 651 performances of the musical comedy White Horse Inn began on 8 April 1931. Additionally, Arthur Lewis notes[2] that:

Pantomimes began in 1936 with Cinderella and continued regularly until 1946. In 1947 the musical Annie Get Your Gun was staged at the Coliseum and had a staggeringly successful run for the time, of 1,304 performances and three continuous years which was the longest run in theatrical history.

There then followed a long run of major American hits beginning with Kiss Me, Kate in 1951, Guys And Dolls in 1953, Pajama Game in 1955, and Damn Yankees in 1957. But this exceptional period did at last come to an end in 1957 when the production of The Bells Are Ringing failed to enthrall anyone.

The Coliseum reverted to the original name when the Sadler's Wells Opera Company moved there in 1968 and, in 1974, the Company changed its name to become the English National Opera; it bought the freehold of the building for £12.8 million in 1992.[2] The Coliseum hosted both the 2004 and 2006 Royal Variety Performances and is also the London base for performances by English National Ballet, which perform regular seasons throughout the year when not on tour.

While its wing space is limited due to the constricted site on which the theatre was built, as Lloyd notes, "the stage of the London Coliseum was also on a vast scale; 55 feet wide by 92 feet deep".[2] The stage is not raked. It has the widest proscenium arch in London and was one of the first to have electric lighting. It was built with a triple revolving stage, although this was rarely used. The Coliseum was designed to seat 2,358 people on four levels.[2]

The theatre retains many of its original features and was given a Grade II* listed building by English Heritage in September 1960. Prior to Sadler's Wells Opera Company taking over the Coliseum in 1968, the house was "fully restored, redecorated, and a large orchestra pit installed....On 21 August 1968, with a production of Don Giovanni"[2] opera appeared at the Coliseum.

Another extensive renovation took place between 2000 and 2004.[3][5] when the design team included the architects RHWL and Arup as acousticians and building engineers.

Periodically, the Coliseum was used to show films and, when the "'Talkies' arrived at the Coliseum in 1933, films were run at the Theatre for a year. The greatest sensation at this time was the showing of King Kong which ran at the Coliseum for months with 10,000 people seeing the film at the Theatre every day."[2]

However, after a lackluster period of poorly received musicals came to an end, in June 1961 the theatre was leased by MGM for use as a cinema during the period that the Empire, Leicester Square was closed for rebuilding. The initial presentation, from 6 June, was a revival of Gone With the Wind which ran for 3 months. On 2 November the World Premiere of Bachelor in Paradise took place in the presence of the film's star, Bob Hope, and following this, on 15 November, was the UK premiere of Samuel Bronston's epic King of Kings. MGM continued to use the theatre even after the new Empire, Leicester Square reopened in December 1962, but MGM's lease expired on 19 May 1963 and the theatre was then leased by the Cinerama Corporation to become the second of London's Cinerama locations (after the Casino Cinerama).

A typical Cinerama-size curved screen of the type that was installed at the Coliseum

Conversion to three-strip projection which used three projectors was undertaken, and an 80ft wide, 30ft tall deeply curved screen was installed. Beginning on 16 July 1963, the theatre was renamed the Coliseum Cinerama, with the UK premiere of The Wonderful World of the Brothers Grimm. This film transferred to the third of London's Cinerama houses, the Royalty Theatre on 27 November and the Coliseum was converted for single-projector Cinerama using 70mm film for the Gala UK Premiere of It's a Mad, Mad, Mad, Mad, World on 2 December 1963. Other 70mm films followed, The Magnificent Showman (the UK Title of Circus World), The Great Race (a 35mm "blow up") and The Bible. With fewer films made in the format, it later became difficult to programme the theatre. It resorted to revivals of old 70mm movies before opening The Comedians on January 18 1968 (a 70mm Panavision blow up). This ran for nine weeks and was followed by a revival of the 1956 Todd-AO epic Around the World in 80 Days, the first time this film had been shown in 70mm in London. This ran until 22 May 1968 when Cinerama pulled out and the theatre reverted to live use.[1]