This is marketing of products and services through digital channels to reach a wide range of customers. It involves not only the use of internet but also other non-internet media such as TV, radios and mobile phones.

Worldwide coverage – It is global and advertisement can reach all corners of the earth, hence, a large audience can access it.

Cheap – It can be done at lower costs if you are to compare with traditional methods of marketing such as Billboards or newspapers.

Measurable – Through the use of online metric tools, you can measure how effective it is. For instance, the number of likes or comments the message receives.

Personal – Marketers can interact with prospective clients online on a one on one basis and answer any queries which might be raised.

Be careful about

Copying – The marketing materials can be copied and used fraudulently by competitors. If you’re a local compounding pharmacy that wanted to focus on more local prescription refills, make sure you content is original and unique. This could be logos or trademarksand as a result a company can lose customers to competitors.

Stiff competition – internet marketing is flooded with information from different competitors and it may be difficult for the targeted audience to get the information.

Loss of reputation – the reputation of the company may be damaged by a single negative feedback which goes viral. A single tweet breaks what took years to build.

Conclusion

It is apparent that the positives override the negatives. Someone said that you cannot stop an idea whose time has come. It is time for internet marketing.