The Empire Needs Men, 1915

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The Parliamentary Recruiting Committee produced this First World War poster. Designed by Arthur Wardle, the poster urges men from countries of the British Empire to enlist in the British army. Described as 'Young Lions', men from Canada, India, New Zealand and Australia are encouraged to help Britain, the 'Old Lion', defeat its enemies.
During both world wars, large numbers of men throughout the empire volunteered to fight for Britain. Almost half the number of servicemen and women who fought in the First World War were volunteers from India, Africa, the Caribbean, Australia, Canada and New Zealand. In the Second World War, the number of volunteers increased.