Services – Ideation to Execution

Sometimes you need a fresh perspective to help generate ideas that will help shine a light on your company with the right audience, be they investors or new customers, B2B or B2C.

dbCSG can help you with business strategy, creative marketing tactics, and maybe even some ideas for new markets for your product or service. And we don’t just stop at coming up with ideas – we know how to put our thoughts into action. Here are just a few ways we’ve helped some of our clients:

When a unknown author asked us for marketing and PR support that might help him secure a publishing deal for his unpublished children’s book, we thought instead to help him with repurposing his book into a theatrical play featuring a lesson plan and other assets, and marketing it for license to middle and high schools. This is an initiative that will help him build his audience and be in a position to attract publishers, and is now in full swing!

A client in the circular economy space had been targeting the millennial audience for their app which helps you declutter with the click of a button, but we thought of and identified several other key audiences: moms looking to purge the constantly mounting pile of clothes their kids have outgrown, and older children of aging parents who are ready to downsize or move into assisted living. Both of these audiences were quickly addressed and engaged with via social media and the results are starting to pay off!

A startup called Nailed It! was disappointed in not being able to secure the .com domain they wanted for their in-home manicure business. While “www.nailed.it” may seem obvious, sometimes you can’t see the forest for the trees. Yes, it was available.

Do you have a conundrum that could use a fresh perspective? Contact us for a free 1/2 hour consultation and we’ll give it a whirl – we only ask that you permit us to provide a bid to execute on our ideas, if you like them!