BACKGROUND

18 Degree put their trust in TEN’s 360 since the beginning of their journey. Since it was a new restaurant they wanted a 360° marketing solution for their restaurant. Not only just online marketing strategies, they desired to have their own merchandising products too.

Objective

Our objective was to introduce the newly launched restaurant to the consumers through online and offline marketing.

We designed logo, menu, table topper, banner, x-banner as a part of their offline marketing strategy. As for online promotions, we designed contents for their Facebook page which showed all their Unique Selling Propositions. For example, they had an amazing view from their rooftop, we captured the view and made a content on the basis of the view, captions were written on the basis of the view to describe the serenity.

Reach

Even though 18 Degree started their journey when restaurant business in Bangladesh was at its peak level, through its good foods, charming view and marketing strategy it has made its own place in food lovers taste bud.