According to studio estimates, The Rite is on pace for a $15 million debut. The exorcism flick will therefore fall a bit below expectations for the sub-genre. The Last Exorcism opened to $20.4 million last August and The Exorcism of Emily Rose was able to grab $30.1 million in its first weekend alone. With the Super Bowl coming up next weekend, The Rite will continue to fall behind those two comparable films.

No Strings Attached will have to settle for second place during its sophomore frame. Paramount's female-skewing romantic comedy won't be hit that hard by the Super Bowl next weekend.

The Mechanic was able to exceed expectations in a big way this weekend. Unfortunately, the male-skewing flick will face stiff competition from the Super Bowl.

The King's Speech had an excellent frame thanks in large part to its 12 Oscar nominations. The prestige pic will have no problem hitting $100 million.

Black Swan is also closing in on $100 million. Fox Searchlight's ballet thriller has found mainstream acceptance thanks to all the awards buzz Natalie Portman has been receiving.

From Prada to Nada is off to a promising start at only 256 locations. The romantic comedy was able to jump an impressive 41% from Friday to Saturday.