The Solution

Comscore provides pre-bid contextual filters and targets for:

BrandSafety

ContextualRelevance

QualityDelivery

AudienceComposition

Achieving effective brand safety in today's landscape often seem like a trade-off: Too many safeguards stunts reach and inflates cost, but insufficient protection can cause a public relations nightmare.

With Comscore, you can have the best of both worlds. We know successful brand safety strategies require intelligent insights – adapted and tailored to your campaign – so you can balance your goals with the need to protect your brand.

Our pre-bid segments include:

Robust descriptive filters such as "safe from accidents", "safe from crime" and "safe from hate speech"

Custom keyword avoidance

Numerous languages

Digital advertising has always promised the ability to deliver relevant and timely messages. But new regulations have cast a shadow over that promise. Luckily, the reality isn't as dire as some might suggest.

Contextual targets – powered by Comscore and based on the Interactive Advertising Bureau (IAB) V2 taxonomy – help you deliver campaigns in relevant settings to ultimately drive more resonant and impactful marketing.