This past Monday, my newly minted college graduate daughter moved across the country to start her post-college life in Palo Alto, California. She’s facing lots of new things on this adventure: new work, new friendships, new town, new car, new apartment. She’s pumped. I’m... okay.

But, as much as I already miss her and worry about her (hey, I get to do that—I’m the mom), I know all of these new encounters represent growth. And growth means “bigger and better,” or at least that’s the hope.

Without change, there is no growth, because there is no opportunity to learn something different. Complacency is easy, comfortable. It feels safe. But it’s counterproductive to growth and has no place in a company’s business plan.

Balancing the Ups and Downs

Last Friday we onboarded a new client. Like my daughter, we’re facing lots of new things too: learning the intricacies about their business model,

Without change, there is no growth.

building out new ideas for physician engagement, getting to know the people who we’ll work with every day. I’m pumped.

My team is wrestling with the best road to success for everyone involved—but we’re all more than okay.

Embrace the Change

Sophia Amoruso, Co-Founder and CEO at Girlboss, recently published a sobering but important LinkedIn post about how she is hunkering down, yet again, to stay quiet and rework her business plan for what’s happening now, even after 13 years in business.

Her story reminded me that the moment you think you're “there,” it's time to look again at change—the good changes, the not-so-good ones, the ones that cause you a little nervousness and a lot of excitement.

Change is hard. And stressful. But it’s also invigorating, inspiring.

What needs a pivot? What might you need to say buh-bye to, as terrifying as that may seem? Who within your team can bring new skills and perspectives to the table?

Change is hard. And stressful. And it usually takes a hell of a lot of energy to accept and address. But it’s also invigorating, inspiring. While a plateau may seem easier to deal with, any business owner knows it is the antithesis of success.

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White Space Marketing Group helps companies define which business objectives are best served by marketing, distill marketing plans down to those strategies that are worth the investment, and implement the tactics you need now. We streamline brand messaging, create engagement programs based on customer-focused content, plan and implement across digital and traditional channels, and manage project workflows within an inch of our lives. You'll recognize us as soon as you meet us: we care deeply, we're easy to work with, and measure our success by yours.