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Wednesday, October 7, 2009

On the 14th of October, Brioni, a independent tailoring house dedicated to fine garments for men since 1945, is launching their new fragrance, Brioni, the first one to hit the market since 1958. It was in that decade that the luxury house had issued a limited seris of fragrances for men, including the Eau de Cologne "Good Luck". It seems that the renaissance of fragrance is waking up traditional firms out of hibernation and the new masculine Brioni is further proof to this. Their motto "be one of a kind" (their suits graced James Bond no less) is the goal they are going for with their fragrance as well.

The official launch on October 14th will be fronted by Andrea Perrone and Brian Ferry of Roxy Music, while the masculine «Brioni» will be available for purchase exclusively by boutiques Brioni and luxury distributors in the last week of October.

Elena Vosnaki is executive editor of Fragrantica.gr, the leader in fragrance information in Greek, as well as a senior editor for the top english-speaking Fragrantica.com webzine.

Vosnaki has been Fragrance Expert on About.com and the Perfume History Curator of the Be Open Foundation exhibitionThe Garden of Wonders, A Journey in Scents in Milan. Her writing has been twice shortlisted in the FIFI Editorial Excellence Awards and is extensively quoted by authors. She is an evaluating expert on Osmoz.com.

Perfume Shrine is an award winning blog of 1000s of fragrance reviews (modern, niche, classic, vintage), articles on perfume history and aroma materials, comparisons of scents, interviews with perfumers & the fragrance industry, perfume shopping as well as scented travel memoirs, fine cuisine, tips on building a fragrance wardrobe and musings about the pleasures of the senses.