RIAA Sends Cease And Desist Letters To Its Own Viral Marketing Campaign

Trent Reznor leaks songs from his new album via USB drives hidden in bathrooms. Fans share the songs. Websites post the songs. Websites receive cease and desist letters from the RIAA. From Billboard:

Another Web posting alleged that all this activity resulted in entertainment blog Idolator and other sites receiving e-mail from the Recording Industry Association of America, demanding that they remove the MP3s from their sites. An RIAA representative confirms this, a move that boggles the minds of many. “These f*cking idiots are going after a campaign that the label signed off on,” the source says.