Vikram Ahuja marketing head of Radio Mirchi Mumbai

Radio & #BANNER1 & # Mirchi's Mumbai marketing team has a new head, with Vikram Ahuja moving from Delhi to take up the position. Earlier, Ahuja was marketing head for the FM station in Delhi.

Ahuja has work experience of about seven years and has also worked in brand management, new media, research, creative operations, business development and strategising. He started off at FCB Ulka Chennai and worked there for two years, handling clients such as Club Mahindra and Marco.

He was associated with the launch of Radio Mirchi's Chennai station, the marketing division in particular. Speaking to afaqs!, he says, "It has been my biggest challenge - there are considerable barriers in launching a North Indian brand in South India."

Ahuja adds, "We worked tirelessly to tie up on-ground networks and strategic partnerships, which eventually helped us gain a foothold in that market."

After his stint with Radio Mirchi in Chennai, Ahuja went to the US to do his Master's in entertainment industry management. While there, he worked in a couple of jobs as intern and consultant, but returned to Delhi to join Radio Mirchi's Delhi marketing team.

In his new role now, Ahuja will focus on marketing initiatives that will add to Radio Mirchi's brand value in Mumbai. "My aim is to increase Mirchi's market share in Mumbai," he says. He will take over the responsibility of strategising and directing his team to drive in more revenue and thus increase Radio Mirchi's market share.

Kavita Bagga, national marketing head, Radio Mirchi, says, "We are happy that our Mumbai marketing team is expanding both in terms of business and people. Under Vikram, we are confident that Radio Mirchi will witness exponential growth. The team is looking forward to working with Vikram and gaining from his expertise and indepth understanding of media marketing. We are sure that his presence in the Mumbai market will benefit the brand. We wish him all the best."

Ahuja says, "I have always been happy to be associated with Radio Mirchi. Here, we get ample opportunities to showcase our talent and expertise. I am excited about the new challenges and responsibilities coming my way and really look forward to adding value to and supporting the team."