Other statistics predicted by the report include that 84.1% of the total mobile advertising dollars ($31bn) will be transacted programmatically and that 58% of programmatic transactions will take place directly, 19% within a private marketplace and 23% in an open marketplace.

Meanwhile, 81% of total digital video ad dollars ($23bn) will be transacted programmatically it was also claimed.

The report also stated that there has been more than four fifths of mobile display and video ad dollars which already pass through programmatic channels.