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Renowned jewelry designer and industry icon Todd Reed launched a new website on January 21, 2015 complete with a custom tailored user-experience. The site launch was an instrumental step in a brand identity transformation achieved with the help of Boulder-based creative agency and Co-Founders of Ello, Berger & Föhr. Together, they have built a one-of-a-kind website design as unique as the characteristics of Todd’s jewelry.

Along with the site’s clean appearance, it aims to tell a very authentic story as a reflection of the Todd Reed brand. A visit to the site will be like visiting the company for a day, or having a conversation with Todd over a cup of tea. “I’ve been looking forward to this for a long time. Working with Berger & Föhr to develop a website that is both innovative and representative of our story is incredibly exciting,” says Reed.

Apart from its pristine product display, a large portion of the site will be non-jewelry focused, leaving much to be perused as users journey through a collection of engaging content.

Just as important to Reed as having an innovative website is the importance of representing his retail partners. Each Todd Reed dealer has been provided a sub-page in the form of a profile which will allow them to represent their individual brand and drive customers to their retail location.

“We wouldn’t be where we are now without the help of our retail partners. We wanted to create a site that drives traffic and sales right to their doorsteps,” says Reed. Each profile page displays imagery from each retail environment, introduces staff members, announces employees’ favorite pieces of Todd Reed jewelry, includes links to social media and much, much more.