Why do we redesign the newspaper? When does it worth? The newspaper are continnually redesigning, and the most stimulating factors can be change of the entire newspaper, or just a realignment of the content and navigation, or may include a complete change of newspaper format. The Goals of newspaper can be defined thru everyday needs of the readers, such as information, advertising, education or fun. One of the major reasons for publishing newspaper is making profits. It is also a strategic goal of a newspaper publisher. The purpose of redesigning newspaper is to track trends and increased readership, and of course, to attract the readers with attractive appearence.
In the final work the process of redesign of the newspaper Medjimurje will be shown, due to the obsolescence of newspapers compared to competing products on the market, and the need for monitoring trends in the filed of graphic design. The first step in redesign is to specify the elements that need to be improved, and whose changes will make our newspaper more attractive and will increase circulation. It's been eight years since the newspaper Medjimurje was redesigned last time, and it became saturated with old look and with lack of new trends in graphical format. The redesign will include the changes of the home page, which implies larger photos, change of the bacis and title font typography. The redesign will also include the change of bacis typography in all pages, as well as change of the font size (sans serif body text font will be change into a serif one, with an increased spacing between the lines to facilitate reading). The redesign will also reduce the number of photos in the newspaper. The advantage will be given to a higher quality photographs which are technically and compositionally more valuable.