Goal API

A goal is a schedule or placement that determines the delivery of your ads. Use the Goal
API to define, for example, how many impressions should be delivered, at what frequency,
how they appear in ad breaks, the targeting rules, the start/end date of the campaign,
and to retrieve perfomance metrics for the goals. You can have multiple goals in a
campaign if you, for example, need to reach different target audiences, or deliver
during different time periods.

Note: Different Goal API endpoints have different base URLs and communication formats. Find
the "Getting Started" information on each relevant page.

The Goal API allows you to manage your goals and goal targeting rules: