Kishusom

Identity for a new street food restaurant in Budapest
Kishusom is pretty little fast food restaurant in downtown Budapest. The menu is mainly composed of different kinds of sausages and hot dogs. They gave the recipe of the traditional hot dog a twist and prepared their own special one. Kishusom means ‘a little meat of mine’ in a literal sense, but Hungarian use it as a synonym of sweetheart in a figurative sense. Therefore, I made a funny, casual logo, and some cute and playful illustrations: sausages everywhere on the trees, a monkey eats sausage instead of banana. Welcome to the Sausage Paradise!