Client

fJ COMPANY

Role

Brand design and branding development

Year

2015 / 2016

The project:Bring restored FJs into the present day while keeping a firm foot in nostalgia.

The inspiration:The FJ itself is a tough as nails, can-do vehicle that evokes powerful memories for those who grew up around them and used them and also a sense of adventure for those who want something old as their something new. Just as the FJ Company restores these workhorses to perfection, we made the old new again with a simple outline of a classic FJ and a clear, bold font.

The brand:The FJ Company restores vintage FJs with a full frame-off restoration process to ensure every single FJ that comes out of the shop is built just as good as it used to be.