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Europe's national associations' acumen at promoting football has been recognised by UEFA's KISS Marketing Awards. The 2016 winners were announced at an awards ceremony which took place in Athens during the latest KISS Marketing Workshop.

Best Fan Engagement CampaignWinner: Irish Football Association (IFA) – 'Dare to Dream'Creativity and Innovation award: Football Association of Moldova (FMF) – 'Support National Team with Carla's Dreams'

Best Women's Football Marketing CampaignWinner: English Football Association (FA) – 'A League Of Our Own'Creativity and Innovation award: Israel Football Association (IFA) – 'UEFA Women's European Under-19 Championship'

"The attendees from almost 55 national associations witnessed the very finest in European marketing best practices through our awards event," said UEFA senior marketing manager Noel Mooney.

"With 85 applications, 2016 proved to be a record year, and has given UEFA a rich bank of marketing content to be shared for the good of European football."

"The KISS Marketing awards enabled us to see also how fast the marketing of national association football is improving, and we learned a huge amount from it," added Polish Football Federation (PZPN) general secretary Maciej Sawicki. "We were delighted to win the Best Commercial Partnership award, and it means the world to the Polish FA."

The marketing awards were organised for the first time in 2011, under the auspices of UEFA's Knowledge & Information Sharing Scenario (KISS) – in which Europe's national associations exchange expertise for the overall benefit of European football.

Marketing is a vital component in the promotion of modern-day football, and is an essential component in strengthening the identity of national teams and clubs.

The KISS programme is also an invaluable source for associations to exchange, learn and propose new marketing ideas and initiatives for now and the future – with football's well-being always in mind.

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