Alibaba, Ant Financial and Cathay Pacific today announced strategic cooperation in a range of initiatives to capture the enormous potential of Chinese outbound travelers and to enhance the overall customer experience.

Alibaba Group Holding, Ant Financial Services Group and Hong Kong-based carrier Cathay Pacific today announced a strategic cooperation to explore a range of initiatives to capture the enormous potential of outbound travel among Chinese consumers and to enhance the overall customer experience.

The link-up connects Cathay Pacific with three key businesses within Alibaba’s ecosystem – travel services, cloud computing and payments. By examining a number of potential solutions under the cooperative framework based on the strengths of each party, passengers of Cathay Pacific will benefit from optimised travel experiences. Alibaba’s consumer insights, developed based on its 507 million-strong mobile active users1, will also support the carrier to accurately and effectively reach a wider range of travellers.

Under the framework, Alibaba’s travel services platform Fliggy will allow Cathay Pacific’s passengers an enhanced level of customisation when planning their journeys. The two parties plan to seek other collaboration opportunities to promote global travel among Chinese consumers, building on the success of Cathay Pacific’s flagship store on the platform.

Alibaba Cloud, the cloud computing arm of Alibaba Group, will support Cathay Pacific with its best-in-class cloud computing services, powered by its data centers and global network resources in 14 regions. Both parties will explore opportunities for joint development to drive innovation and boost operational efficiency.

Alipay, an online and mobile payment platform operated by Ant Financial, will work with Cathay Pacific to explore payment service options at different touch points along the passenger journey. The two parties also intend to work towards deeper collaboration on marketing initiatives as well.