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Apple named biggest brand in the world

iPhone maker Apple has emerged as the world's topmost global brand in a new report by Interbrands.

TOI Tech | Updated: Sep 30, 2013, 02.14PM IST

iPhone maker Apple has emerged as the world's topmost global brand in a new report by Interbrands.

NEW DELHI: iPhone maker Apple has emerged as the world's topmost global brand in a new report. Interbrand, a corporate identity and brand consulting company, has come out with the list which sees Apple on top, pipping the previous leader Coca-Cola.

Apple, which stood at No. 2 on the list last year, has made steady progress over the years in Interbrand's list, where in occupied the 8th spot in the 2011. The report has put the tech giant's value at an estimate of $98.3 billion, an improvement of 28% from last year's report. Coca-Cola had dominated the top spot on the list for the last 13 years.

Ousting Coca-Cola from the top spot has been noted very strongly by Interbrand, which made the following statement in its report: "Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola's 13-year run at the top of Best Global Brands, Interbrand has a new No. 1, Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5C/5S."

Apart from Apple, the other tech giant which has gained significantly in this year's list is Google, which grabbed the second spot, moving up from last year's fourth position. Its value has been put at $93.2 billion, an increase of 34% over last year.

This year's list shows the dominance of tech giant as the biggest global brands as Apple and Google were not the only two technology names in the list. Major technology companies took five spots in the top 10. They include the likes of Microsoft, Samsung and Intel.

While Microsoft has retained the fifth position since last year, Samsung climbed to the eight postition from the ninth last year and Intel fell to the ninth spot from the eight place last year.

IBM, which occpuies the fourth position, has been listed as a business services brand instead of a tech company.

Apart from these gains, there have been some misses for tech companies this year. BlackBerry, which stood at 93 last year has disappeared from the list altogether. Finnish handset maker Nokia, which stood at 19 last year, fell down straight to the 57th spot. Nokia has been named as the "biggest faller" this year among the top 100 in the report.

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