New Brand: Frame

A new women’s denim brand is currently taking retail by storm and joining the ranks of premium, L.A.-made denim. The difference with FRAME though, is that it’s actually designed in London by Swedes and produced in LA.! So FRAME mixes some of the best denim city’s from around the world.

FRAME hit stores in November of 2012 with a great response. The brand was founded by Jens Grede and Erik Torstensson, previously behind The Saturday Group, the global fashion business and INDUSTRIE magazine. The idea was to produce the perfect pair of women’s jeans “to frame her look and complement her figure” and the pair have been searching high and low for the very best laundries, manufacturers, and designers. The majority of the company is based in California but they have two offices: one in LA. and one in Shoreditch.