Simply Soothing is a Columbus Junction, Iowa based, family-owned business that produces Bug Soother, an all natural bug repellent. Founded in 2003 by Freda Sojka, the company initially crafted scented items such as air fresheners and bath and body products. In 2008 Freda developed the company's flagship product, Bug Soother, for her own infant grandson as a natural alternative to DEET-laden products. Bug Soother's reputation quickly spread by word of mouth, and is now selling in thousands of locations nationally, as well as worldwide.