JAM

Headphones, Bluetooth Speakers

strategy | branding | product design | cmfg | digital

Lifestyledesign and Homedics teamed up to reinvent the Jam brand, squarely focused on intense newness and cultural relevance. Aimed at youth markets with compelling design, innovative functionality and brand connectivity. Tasked with uncovering insights, developing strategy and a ripe market position. Building a new industry Icon.