I guess, as a designer and brand-owner, I’d love to get this kind of recognition and have people queue over-night for my designs but at what cost ? Can this kind of success be achieved sustainably and ethically ? Do the big corporations even care ? Do the consumers care ?

Unfortunately, in most cases, they really don’t.

According to Steve Oklyn, “From the children in Southeast Asia who manufacture the clothing to the CEO of BALMAIN Emmanuel Diemoz, the whole process is an assembly line of death. Death of the beauty of childhood. Death of the individual right to self determined consciousness”. A bit harsh, but at the same time so true.

Can we change the way we produce fashion on a large scale, so that it is entirely sustainable and ethical ?

It is a tricky one, as consumerism in itself isn’t at all sustainable, is it ?

The more we consume, the more will get produced, the more energy we will use and the more raw material we have to grow and harvest and at the end of that, the more waste we will produce and the more damage we will do to our environment.