CNHS Blog

While RE/MAX Chairman of the Board and Co-founder Dave Liniger is famous for building one of the world’s largest and most successful real estate brands, he’s also renowned for his expertise in being ahead of the curve on key market trends. The next big wave in real estate, according to the industry icon? New-home sales. But capitalizing on the new construction market of today will require an updated set of skills to meet the needs of a new demographic. “It’s essential for everyone to recogni...

While Helen Hanna Casey “literally grew up around the new-homes business,” she is quite clear that today’s new-home market is not like the one her father was actively involved in as he built Howard Hanna Real Estate some 50 years ago. “Moving forward, we’re going to see different types of builders, different types of buyers and a different set of buyers’ desires and expectations.” Here, Casey shares why new-home construction just may be the motivation move-up buyers have been waiting for.

While real estate’s recovery is good news in and of itself, the revival of the market is yielding many key opportunities, such as new-home sales. With inventory lagging and buyer demand increasing, builders are back in business. However, the new-home market of today is not the new-home market of yesterday. According to HomeServices of America Chairman & CEO, Ron Peltier, “After six years of very little activity, there has to be a retraining effort to get agents back up to speed.”

With more than 25 years in the business, David Schoner is recognized as one of the nation’s leading experts in new-home sales and marketing. As the previous owner of Schoner Research and the New Jersey New Homes Guide, he’s worked for the past 17 years as vice president, Coldwell Banker NRT, responsible for all New Homes Division operations. In this interview, Schoner shares his insights on the rebound in new-home sales and how brokers can best build this important revenue stream.