Visit often to get new, innovative, and useful promotional product ideas for your Denver business. If you use branded promotional products or logo apparel, you'll find our blog fun and informative. If you don't use promotional products, we hope we can open your eyes to the many unique promotional products available from Red Canoe Promotions in Denver, CO. If you can imagine it, we can probably put your logo on it. From Red Canoe Promotions- Your Denver Promotional Products Authority!

Wednesday, October 2, 2013

Why Give Gifts to Customers and Employees?

Why Give Gifts?

Despite a recovering economy, businesses around the country are challenged to
do more with less. Business gifts might look like an unnecessary expense, but
they are an investment in your business that pays big dividends in employee morale, employee retention, and
customer loyalty!Employee
Gifts: Numerous studies,
including those conducted by "Inc." and by Gallup have shown that,
time and again, employees are more motivated by tangible gifts as a reward than
cash, dollar for dollar. For maximum value, consider tangible items that create
an emotional response like a food gift. Creating an incentive program is
another effective way to motivate employees to achieve above-and-beyond
performance in sales, safety, or any other clearly defined and measurable
metric.

Customer Gifts: The old adage is still
true - it is much more expensive to add customers than it is to keep them.
Thoughtful and personalized gifts are proven to increase customer loyalty,
making them more valuable to you in longevity, purchase frequency, and average
margin per transaction. Want to maximize your value? Combine two marketing
channels! Create an offer via Facebook or your website for customers to
refer you to a friend in exchange for a branded apparel or lifestyle item.
Showing customers the incentive and creating a clear call-to-action has been
shown to be 4 times more effective to create referrals and
recommendations than simply asking for a referral - combining it with social
media increases your generational appeal and can increase your reach when your
campaign goes viral!