The latest in a series of occasional posts that rate the covers of books reviewed on this site

By Janice Harayda

One of the delights of the syndicated Miss Manners etiquette column is that it has always had a distinctive voice – a bit arch and Victorian yet also witty and commonsensical. You would never know it from the covers of some of its companion books.

Martin’s advice finds a deft balance between the ideals of two eras – the years before and after the upheavals of the 1960s, which swept away many traditional etiquette rules. You see that trait clearly in the cover of Miss Manners’ Guide for the Turn-of-the-Millennium (Fireside, 1990), which shows of a photo of a fountain pen next to a personal digital assistant. The title floats above them in the John Hancock-ish script that is Martin’s trademark. And the harmonious coexistence of the quasi-archaic font and sleek PDA reflects her style perfectly.

You can’t say that for the cover of the more recent Miss Manners’ Basic Training: The Right Thing to Say (Crown, 1998), part of her “Basic Training” series. The regimental stripes seem intended to carry out the mild joke in the title – Martin as a drill sergeant sending you to the boot camp. This is too clever and clashes with her tone. Martin isn’t the John Wayne of etiquette so much as its strict but benevolent headmistress. Worse, the colors of the cover – especially that stop-sign yellow – are shrill, which she isn’t. And on a lunch-hour dash through Borders, who would stop to read a nine-line subtitle in white-on-navy-blue reverse type?

Why does a writer with such a steady voice come across on her covers as a teenager who doesn’t know whether she wants to wear a lemon-meringue prom dress or a flak jacket to the party? Well into her career as an author, Martin moved from Simon & Schuster to the Crown imprint of Random House, which gave her a new look. The mismatch may have extended beyond her covers. Martin’s latest book, Miss Manners’ Guide to Excruciatingly Correct Behavior, Freshly Updated, written with Gloria Kamen, was published by Norton www.wwnorton.com.

If you’re interested in book covers, check out Rekya’s Bookshelfwww.rekya.blogspot.com, a site that focuses book design. It has a great blogroll with links to many good book-design sites and designers’ portfolios.

All cover reviews on this site consider not just aesthetics but how well the cover reflectsthe contents of the book. That’s why the cover reviews don’t appear until after the review has been posted (or, if I have only a line or two to say, in the section of extra material that follows the review, not in the body of the review). These reviews aren’t just about design but about truth in publishing.