The Patriots have appeared in the Super Bowl ten times in franchise history, the most of any team, eight of them since the arrival of head coach Bill Belichick and quarterbackTom Brady in 2000. The Patriots have since become one of the most successful teams in NFL history, winning 15 AFC East titles in 17 seasons since 2001, without a losing season in that period. The franchise has since set numerous notable records, including most wins in a ten-year period (126, in 2003–2012), an undefeated 16-game regular season in 2007, the longest winning streak consisting of regular season and playoff games in NFL history (a 21-game streak from October 2003 to October 2004), and the most consecutive division titles won by a team in NFL history (won nine straight division titles from 2009 to 2017). The team owns the record for most Super Bowls reached (eight) and won (five) by a head coach–quarterback tandem. Currently, the team is tied with the 49ers and Cowboys for the second most Super Bowl wins with five, after the Steelers, who have six.

When the NFL and AFL merged in 1970, the Patriots were placed in the American Football Conference (AFC) East division, where they still play today.[6] The following year, the Patriots moved to a new stadium in Foxborough, Massachusetts, which would serve as their home for the next 30 years. As a result of the move, they announced they would change their name from the Boston Patriots to the Bay State Patriots.[5] The name was rejected by the NFL and on March 22, 1971, the team officially announced they would change its geographic name to New England.[6]

During the 1970s, the Patriots had some success, earning a berth to the playoffs in 1976—as a wild card team—and in 1978—as AFC East champions. They lost in the first round both times. In 1985, they returned to the playoffs, and made it all the way to Super Bowl XX, which they lost to the Chicago Bears 46–10. Following their Super Bowl loss, they returned to the playoffs in 1986, but lost in the first round. The team would not make the playoffs again for eight more years. During the 1990 season, the Patriots went 1–15. They changed ownership three times in the ensuing 14 years, being purchased from the Sullivan family first by Victor Kiam in 1988, who sold the team to James Orthwein in 1992. Orthwein intended to move the team to his native St. Louis, Missouri (where it would have been renamed as the St. Louis Stallions), but instead sold the team in 1994 to its current owner Robert Kraft.[6]

Though Orthwein's period as owner was short and controversial, he did oversee major changes to the team, first with the hiring of former New York Giants coach Bill Parcells in 1993. Orthwein and his marketing team also commissioned the NFL to develop a new visual identity and logo, and changed their primary colors from the traditional red, white and blue to blue and silver for the team uniforms.[7] Parcells would bring the Patriots to two playoff appearances, including Super Bowl XXXI, which they lost to the Green Bay Packers by a score of 35–21. Pete Carroll, Parcells's successor, would also take the team to the playoffs twice in 1997 & 1998 before being dismissed as head coach after the 1999 season.[6]

New York Jets

Patriots' head coach Bill Belichick was "traded" from the Jets to the Patriots in 2000[19]

The closest geographically has been the rivalry with the New York Jets.[20] The Patriots and Jets have been in the same division (what is now the AFC East) since both teams' foundings in 1960, and have played each other at least twice a year since then.[21] The rivalry between the Jets and Patriots has escalated since 1996, when Patriots head coach Bill Parcells left the Patriots under controversy to become the head coach of the Jets; he was replaced by former Jets coach Pete Carroll.[21] Four years later Carroll was fired, and Parcells's assistant, Bill Belichick, resigned the day he was named the Jets' head coach to become the head coach of the Patriots.[22] Six years after that, Eric Mangini, an assistant under Belichick, became the head coach of the Jets.[23]

Bill Belichick achieved his 200th career head coaching win (regular season and playoffs) on November 22, 2012, defeating the Jets 49–19; it was his 163rd such win as Patriots coach.[24] The Patriots defeated the Jets in Week seven of the 2015 season by a score of 30–23, to give them a 6–0 record to date. [25]

Baltimore/Indianapolis Colts

The Patriots rivalry with the Baltimore/Indianapolis Colts ran through the two clubs' tenure together in the AFC East (1970–2001). The two clubs clashed in several close games, such as on December 19, 1971, as a late Patriots touchdown decided a 21–17 New England win; on September 18, 1978, the Colts rallied to defeat the Patriots 34–27 on Monday Night Football on a virtual one-man scoring rampage by running back Joe Washington; on September 4, 1983, the Colts defeated the Patriots in overtime 29–23 in their final season in Baltimore.[26] The Patriots defeated the Colts in back-to-back overtime games, 23–17 on December 8, 1991, and 37–34 on November 15, 1992.[26]

The Pats facing the Colts in 2011

Even though the two clubs were placed in separate divisions in the NFL's 2002 divisional realignment, their rivalry did not diminish. At that time, both teams were among the best in the AFC, and both were led by likely Hall of Fame quarterbacks, Peyton Manning (for the Colts) and Tom Brady (for the Patriots) The teams met three times in four years (2003, 2004, 2006) in the playoffs, with the winner going on to win that season's Super Bowl each time. The Manning portion of the rivalry began in Manning's rookie season, 1998; in 1999 Manning suffered a bitter 31–28 loss in September as the Patriots behind Drew Bledsoe erased a 28–7 Colts lead, then defeated the Patriots 20–15 in Indianapolis on December 12. The Brady–Manning portion of the rivalry began on September 30, 2001, as Brady made his first NFL start in a 44–13 Patriots win at Foxboro; on October 21 the Patriots defeated the Colts at the RCA Dome 38–17.[26]

After the Colts left the AFC East in 2002, they first met on November 30, 2003, in a 38–34 Patriots win decided on a last-second goal line stand by the Patriots.[26] The Colts broke a six-game Patriot winning streak in the rivalry in November 2005,[26] then won twice in 2006;[26] in the AFC Championship Game the Colts erased a 21–6 halftime lead; the game lead tied or changed seven times in the second half before a late touchdown led to a 38–34 Colts win. The November 4, 2007, meeting involved both teams being unbeaten to that point; the 8–0 Patriots and the 7–0 Colts. The Patriots rallied to win 24–20.[27] The Colts won again in 2008 and then erased a large Patriots lead in 2009's 4th and 2 game. Manning's final meeting with the Patriots as a Colt came in November 2010; a late interception sealed a 31–28 Patriots win.[28] In 2012, the Patriots faced the Colts, quarterbacked now by Andrew Luck, on November 18; the Patriots defeated the Colts 59–24.[29] The Patriots also beat the Colts on January 12, 2014, 43–22.[30] The Patriots played the Colts in the playoffs again on January 18, 2015, in the AFC title game, winning 45–7.[31]

Buffalo Bills

The Patriots and the Bills were both charter members of the AFL, and even competed with each other in an AFL playoff game. They have remained divisional rivals since the NFL-AFL merger. Prior to the rise of Tom Brady, the two teams shared a mellow, yet occasionally competitive rivalry, featuring highlights from players such as O.J. Simpson, Steve Grogan, Joe Ferguson, Jim Kelly, and Drew Bledsoe. However, Brady has dominated the Bills ever since taking over as the Patriots' franchise quarterback, holding a 26-3 regular season record over them.[32] Though Patriots fans usually feel apathetic towards the Bills, Bills fans have come to despise the Patriots more than any other rival.[33] The rivalry has remained somewhat intense in recent years with multiple players having played for both teams, the Bills usually giving their all when playing the Patriots, and the presence of Rex Ryan, who coached both the Bills and Jets and was known for his trash-talk.[34]

Miami Dolphins

The Patriots first played the Miami Dolphins in 1966 in the AFL, when Miami was one of two expansion teams to debut that year in that league. The Dolphins dominated the Patriots in the 1970s and 1990s, but the two teams remained competitive with each other for years before the rise of Tom Brady. Brady, however, struggled occasionally against the Dolphins in the 2000s before reasserting dominance in the 2010s. The Patriots and Dolphins are the only two teams in the Super Bowl era to post undefeated regular season records, with Miami going 14-0 in 1972 and the Patriots going 16-0 in 2007.[35] Notable moments between the clubs include the Snowplow Game, three playoff matchups, and the Dolphins revealing their Wildcat offense against the Patriots.[36]

Baltimore Ravens

The Ravens first met the New England Patriots in 1996,[37] but the rivalry truly started in 2007 when the Ravens suffered a bitter 27–24 loss in the Patriots' quest for perfection.[38] The rivalry began to escalate in 2009 when the Ravens lost to the Patriots 27–21 in a game that involved a confrontation between Patriots quarterback Tom Brady and Ravens linebacker Terrell Suggs.[39] Both players would go on to take verbal shots at each other through the media after the game. The Ravens defeated the Patriots in the 2009 AFC Wild Card playoff game, 33–14.[40] This was the first time the Ravens had ever defeated the Patriots. The Ravens faced the Patriots in week six of the 2010 season. The Patriots ended up winning 23–20 in overtime; the game caused controversy from a hit to the helmet of tight end Todd Heap by Patriots safety Brandon Meriweather.[41]

Tom Brady has a career record of 8–3 against the Ravens

The Ravens played the Patriots for the third consecutive season in the 2012 AFC championship game, which the Ravens lost 23–20.[42] The rivalry reached a new level of friction with this, the second career playoff game between the two clubs. The Ravens clawed to a 20–16 lead in the fourth quarter, but Patriots quarterback Tom Brady dove into the end zone to make the score 23–20 with around 11 minutes remaining; this proved to be the winning touchdown.[42] On the Ravens' last possession of the game, quarterback Joe Flacco threw a pass to wide receiver Lee Evans in the corner of the end zone which looked to be the game-winning touchdown, before a last-second strip by Sterling Moore forced the ball from the hands of Evans, forcing the game to be decided on a last-minute field goal by Ravens placekicker Billy Cundiff.[42] With 11 seconds remaining on the clock, the kicker missed the 32-yard field goal attempt, allowing the Patriots to kill the clock on their way to Super Bowl XLVI for a rematch with the New York Giants.[42]

The Ravens' first regular-season win over the Patriots came on September 23, 2012. The game was emotional as receiver Torrey Smith was competing following the death of his brother in a motorcycle accident just the night before.[43] Smith caught two touchdowns in a back and forth game; the Ravens erased a 13–0 lead in the first half and led 14–13, but the Patriots scored at the end of the second quarter for a 20–14 lead. The lead changed twice in the third quarter and the Patriots led 30–21 in the fourth, but the Ravens scored on Smith's second touchdown catch. The Ravens were stopped on fourth down but the Patriots had to punt; in the final two minutes a pass interference penalty on Devin McCourty put the ball at the Patriots 7-yard line; new Ravens kicker Justin Tucker booted a 27-yard field goal on the final play; the ball sailed directly over the upright and was ruled good; the quality of officiating by replacement referees caused controversy as Bill Belichick angrily reached for one of the referees as they were leaving the field, leading to a $50,000 fine later that week.[44][45]

The two teams met again on January 20, 2013, in the AFC Championship, where the Ravens won 28–13.[46] The Patriots led at halftime, 13–7, but the Ravens defense gave up no points in the 2nd half.[46] It was the first time ever that Tom Brady lost a game at home after leading at halftime, and the first time a road team beat the Patriots in the AFC Championship.[46]

The two teams met once again at Gillette Stadium in the playoffs on January 10, 2015. The Patriots trailed by as much as 14 twice, before beating the Ravens 35–31 to advance to the AFC Championship.[47]

"Spygate"

"Deflategate"

During the 2015 AFC Championship Game against the Indianapolis Colts, allegations arose that the Patriots were utilizing under-inflated footballs. It was even suggested that the Patriots' staff themselves deliberately deflated the footballs to give their team an unfair advantage during the playoffs. [48][49] A lengthy investigation and heated debate commenced shortly afterwards, with a full report being published in May 2015.[50][51] The Wells Report found that balls provided by the Patriots, who were the home team, indeed had less pressure on average than the balls provided by the Colts. Also notable was the findings of some suggestions of communication between Tom Brady and two Patriots locker room attendants, indicating Brady was likely "generally aware" of the situation and that the Patriots staff intentionally deflated the footballs.[51] A later study by the American Enterprise Institute called the evidence and methodology of the Wells report "deeply flawed" and "unreliable".[52]

Strategy

Under head coach Bill Belichick, the Patriots have employed specific on-field and off-field strategies. On the field, the Patriots have typically utilized an "Erhardt–Perkins" offense and a "Fairbanks–Bullough" 3–4 defense, referred to commonly as a two-gap 3–4 defensive system.[55] Their philosophy in making personnel decisions and in game planning has focused on the "team" concept,[56] stressing preparation, strong work ethic, versatility,[57] and lack of individual ego.[58] This approach, which has led to five Super Bowl victories under Belichick, was analyzed in the 2004 book Patriot Reign.

When owner Robert Kraft purchased the team in 1994, he did so for $175 million. Since then, the Patriots have sold out every home game in both Foxboro Stadium and Gillette Stadium.[6] By 2009, the value of the franchise had increased by over $1 billion, to a Forbes magazine estimated value of $1.361 billion, third highest in the NFL only behind the Dallas Cowboys and Washington Redskins.[59][60][61] As of July 2015[update], the Patriots are the seventh most valuable sports franchise in the world according to Forbes magazine.[62]

Stadium

Since 2002, the Patriots' home stadium has been Gillette Stadium, a $350 million facility privately financed by Kraft. It houses all administrative offices for the team and its owning entity, The Kraft Group, as well as the Kraft-owned Major League Soccer team, the New England Revolution.[63] The field, which was originally natural grass, was replaced with a FieldTurf surface during the 2006 season.[64] The area around the stadium was developed, beginning in 2007, into a $375 million "lifestyle and entertainment center" called Patriot Place; among its largest structures is a multi-floor restaurant and bar called CBS Scene.[65]

Logos and uniforms

Logos

The current New England Patriots wordmark logo, first unveiled on July 3, 2013.[66]

The Patriots original helmet logo was a simple tricorne hat, used only for the 1960 season. From 1961 to 1992, the Patriots used a logo of a Revolutionary War minuteman hiking a football. The Patriots script logo during this time consisted of a western-style font. The minuteman logo became known as the "Pat Patriot" logo, which later became the name of the team's mascot.[67]

In 1979, the Patriots worked with NFL Properties to design a new, streamlined logo, to replace the complex Pat Patriot logo. The new logo featured the blue and white profile of a minuteman in a tricorne hat set against a flag showing three red stripes separated by two white stripes. Team owner Billy Sullivan decided to put the new logo up to a vote against Pat Patriot with the fans at the September 23rd home game against the San Diego Chargers, using a sound level meter to judge the crowd's reaction. The new logo was decidedly rejected by the crowd in favor of Pat, and the concept was shelved.[68]

In 1993, a new logo was unveiled involving the gray face of a minuteman wearing a red, white and blue hat that begins as a tricorne and transitions into a flowing banner-like design. The logo bears some superficial resemblance to the aborted 1979 logo. It became popularly known as the "Flying Elvis" due to many observing its resemblance to the profile of a young Elvis Presley.[67] In 2000, the blue color was darkened.[67]

Uniforms

1960–1992

The Patriots originally wore red jerseys with white block numbering at home, and white jerseys with red block numbering on the road. Both uniforms used white pants and white helmets, first with the hat logo over the player's number, then with the "Pat Patriot" logo starting in 1961.[69] A blue stripe was added to the two red helmet stripes in 1964.[69] The numbers on both the home and away jerseys gained a blue outline in 1973.[69] In 1979, the Patriots began the first of many sporadic runs of wearing red pants with the white jerseys.[69] The red pants were dropped in 1981, but returned in 1984. After being dropped again in 1988, they were used again from 1990 to 1992.[69]

1993–present

The Patriots underwent a complete identity overhaul before the 1993 season, starting with the introduction of the aforementioned "Flying Elvis" logo. The new uniforms consisted of a royal blue home jersey and a white away jersey.[67] The helmet was silver with the Flying Elvis logo and no additional striping.[67] Both uniforms used silver pants, originally with stripes designed to look like those flowing from the Flying Elvis, but these were changed to simple red and blue stripes after one season. When they debuted, both the home and away jerseys used red block numbers with a blue and white outline, but after one season the home uniforms switched to the now-familiar white with a red outline.[70]

In 1995, the Patriots switched the block numbers to a more modern rounded number font with a dropshadow.[70] The Patriots were one of the first adopters of custom numbers, a trend that would grow drastically over the next 20 years.[70]

However, in 2000, the Patriots also became one of the only teams to drop the rounded numbers and switched back to block numbers.[70] Also that year, the shade of blue was darkened from royal to nautical blue.[70] The Patriots, unsatisfied with the white-on-silver road look, also took the opportunity to introduce blue pants to be worn with the white jersey, offering a better contrast. To better match the blue pants, the number on the white jersey was switched from red to blue.[70]

Alternate uniforms

In 1994, the Patriots wore the "Pat Patriot" helmets and plain white striped pants from two seasons prior as alternates as part of the NFL's 75th anniversary celebration. In 2002, NFL teams were allowed to add a permanent third jersey to be worn in a maximum of two games. The Patriots reintroduced a red jersey as their alternate, complimented with the old-style "Pat Patriot" helmet.[67] In 2003, the Patriots changed their alternate to a silver jersey with blue pants. For this uniform, the "Flying Elvis" helmet was utilized.[67] The uniform was identical to the white jersey with any areas of white replaced by silver. These uniforms were dropped after 2007. No alternate uniform was used in 2008. In 2009, the red alternate was reintroduced, again accompanied by the "Pat Patriot" helmet. An alternate white road jersey was also worn with the older helmet for one game, using red numbers, in tribute to the 50th anniversary of the AFL. The red alternate gained a blue outline around the numbers in 2010 and this was worn through 2012. The Patriots retired their alternate red uniforms in 2013, thanks to a new NFL rule outlawing throwback alternate helmets.[71]

New England Patriots Hall of Fame members

The New England Patriots feature 22 former players and two contributors in their team hall of fame, established in 1991.[73] A committee of media and staff selected 11 players for enshrinement between 1991 and 2001, before a six-year span of no selections. In 2007, in advance of the 2008 opening of The Hall at Patriot Place, the Patriots introduced a new nomination committee to select three candidates, with the winner of an Internet fan vote being enshrined in the hall of fame.[74] In order to be eligible, players and coaches must be retired for at least four years.[75] Beginning in 2011, and meeting every five years, a senior selection committee has the option of voting a player who has been retired for at least 25 seasons into the hall of fame.[76]

Former owner Billy Sullivan was inducted by owner Robert Kraft in March 2009, the Patriots' 50th season, as a contributor.[77]

Additionally, four of these Patriots players have also been enshrined in the Pro Football Hall of Fame. The Patriots have officially retired seven uniform numbers.

All-decade teams

1960s (AFL)

In November 1971, fans voted on a 10-year Patriots anniversary team, which coincided with the team's 10 years in the then-defunct American Football League:[78] Additional selections for returner, special teamer, and coach were added in 2009:[79]

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