Across New York, there are USB drives embedded in walls, buildings and curbs. The idea is to create an anonymous, offline file-sharing network in public space. The drives are completely public and anyone can plug in to drop and download files.

Seriously, you can plug the USB drive into your laptop. Like that guy right there.

It’s part of an art project called “Dead Drops” by Aram Bartholl and I have to say, it’s pretty awesomely creative. I mean, if I saw a USB stick stick out of a random wall, I’d be dying to know what’s in there. I’d have to plug in. It’d also be interesting to see what people would anonymously share on the public drive, well, until some jackass decides to upload a virus to screw up everybody’s computer. [Dead Drops via MAKE]

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Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.