Mobile Web

No one seriously doubts that mobile is the future of the web. We crossed the point at which a business could blithely ignore mobile users a couple of years ago. Today, if you’re not mobile-friendly, you’re in trouble. But what does it mean to be mobile-friendly? There are two choices: native mobile apps or the […]

People spend a lot of time browsing on Pinterest. Fine, but what if you want to buy something you see? We know – happens all the time. That’s what Browsy is all about. It’s an automated solution that instantly imports your pins, identifies the products and searches the web to find the best prices. Makes […]

Last holiday season, mobile ecommerce traffic was greater than 50%, and 25% of purchases made on Thanksgiving 2013 came through mobile devices. Pair this with the fact there’s more mobile devices than people in this world, mcommerce too big to ignore in 2014. It’s not enough to have a mobile presence — it’s gotta be […]

Google directs traffic to websites, and that has made the company the most powerful on the web. In social and mobile, the power will reside with companies that direct traffic to mobile apps. Right now, those companies include Facebook, Twitter, Apple and (well) Google. And right now, the methods of directing traffic to mobile apps […]

Responsive design is not just a fad, it’s a real response to the need for websites to serve users across devices in an efficient and scalable way. But it’s been relatively slow to catch on with ecommerce — with only 2% of the IR500 using a responsive solution for smartphone visitors, and 60% using mobile-specific […]

Mobile websites have the challenge of cramming a lot of content into a small space, while presenting it in a way that’s intuitive for a user to navigate. An emerging trend on mobile commerce sites is to use a three-bar icon to represent a category menu, which may be expandable or jump down to a […]

Imagine walking into store to buy a gift, attracted by the window displays of beautiful merchandise. At first, you’re blown away by the appealing products and certain you will succeed in finding what you need. But frustration soon sets in as you realize that there are no sales people to help you, the aisles are […]