Creating a new segment to introduce a gender concept for mobile phone market with a launch of SGH-A400 in 2001, Samsung has continuously shown a successful female phone line up including SGH-E420 and SGH-E570. As a market creator, Samsung suggests more sophisticated mobile lifestyle once again.Geesung Choi, President of Samsung’s Telecommunication Network said: “As part of our strategy to meet specific market needs, we introduced the newest mobile phones to reach a highly targeted segment. I believe that Samsung will provide innovative products for every segment to give our customers complete convenience and satisfaction.”

Samsung L310 comes with black and gold color in cosmetic product-like design that easily makes the transition from mobile device to gorgeous fashion accessory. When the mobile phone is opened, ‘S’ shaped metal hinge in gold color brings luxurious and refined look. To enhance its glamorous look, the camera on the cover is decorated by glittering cubic. Moreover, distinctive patterns and hidden message icon for incoming call and MMS are sure to charm female consumers.

Samsung L320 offers rounded clamshell design with vivid two tone color matches. The design itself is smoothly curved to bring ‘easy to grip’ feeling to its consumers. Compared to its simple and elegant form factor, the bold two tone colors and polished material enhance its presence as a fashion mobile phone for stylish users. As a successor of a global hit model SGH-E570, the L320 will attract fashion conscious consumers with color variation.

The Samsung L310 will be available in Russia and Hungary from February and will be expanded into other European countries. The price will be around 240 Euro without subsidy. The Samsung L320 will be available in Russia and CIS market from February at around 220 Euro without subsidy.More pic