Creative brief

What do you do?

We are developing a mobile app to make it fun to save money. We'll use game mechanics, animations/sounds, fun quotes, and social media hooks to entice users to log when they "unsplurge" and decide to NOT buy something and save instead. Then they can save towards something they'd rather spend their money on. For example, you might unsplurge on cab rides and save to splurge on new shoes, or a $100 donation to Sandy victims.

Business Name

Unsplurge

What is your industry?

Financial Services

Describe the target audience for your icon design

- Anywhere in age from 15 - 40 yrs old- BOTH men and women- Owns a smartphone

What 3 things would you like to communicate to your audience through your icon design?

- Positive: Unsplurge is about getting a positive feeling about saving rather than making impulse purchases. The icon should give uses a positive feeling.- Fun: A boring finance app will never get used. We are going to make the app fun, and the logo should reflect that.- Rewarding: We want to empower our users and make them feel proud of controlling their spending.

How many different icons do you need designed?

Two versions of the icon for the smartphone app home screen. one in apple's standard resolution and another in retina display resolution

Do you have specific size requirements for the icons?

What icon design styles do you like?

What colors do you want to see in your icon design?

Any except the ones listed in box below

What colors do you NOT want to see in your icon design?

Brown, pink, red

What adjectives should best describe your icon design?

In addition to showing our brand of being positive fun and rewarding, the icon should be:- Simple: Has to show well as an app icon. Attention to detail is wonderful, but the icon should not look cluttered.- Memorable: unique and easy to recognize

Do you have additional requirements or links you'd like to share?

Nothing further, looking forward to the creative designs!!

Brief updates

10-Nov-12 7:23 p.m.GMT

Let's try some ideas that don't directly show the concept of money or piggy banks? Perhaps the concept of empowering yourself, or simplifying to focus on what you really want, or just the good feeling of sharing what you really care about, etc.

Thanks!

17-Nov-12 12:04 a.m.GMT

Hi everyone, I'm running an identical design contest on 99 designs that received a lot of entires and is almost complete. I'm going to pick one of the designs from that contest and I wanted to tell you now before you spent more time here at crowdspring on my project. Thank you so much for your submissions!