BIC 1 Shaver Unveil Consumer Promo

BIC 1 shaver, a leading shaving brand in Nigeria, has concluded plans to kick-start a coupon-based promotion to reward its consumers for their loyalty and patronage over the years.

The pan-Nigeria consumer promo, which will also induce trials by new users, will offer prospective and existing consumers the opportunity to buy a pack or more of BIC 1 Shaver and find the coupon inside the pack.

Thereafter, the consumer scratches the panel to get the hidden number, which Ithe consumer will send to a short code.

The consumer gets feedbacks, such as: “Congratulations! You have won an instant airtime (VTU Top Up), or “Congratulations, you have been selected for the monthly draw.”

The promotion, which will last two months, will have a draw at the end of every month where several prizes and the star prize of a car would be won.

BIC is one of the best international brands among shaving blades.

It is present in almost four million points of sale in more than 160 countries. The products are known and appreciated all over the world for quality, affordability and ease of use.

BIC has been in West and Central Africa since the early 1970s, first in stationeries, lighters and shavers.

In shavers, BIC is available in different categories: men and women wet shaving; also in single, double and three blades with products, such as BIC 1, BIC Comfort 2, BIC Twin Lady or BIC Flex 3.

A statement by the Product Manager Lighters and Shavers West Africa, Bigué Diouf, said: “BIC revolutionised shaving habits with the launch of BIC 1, a single blade shaver and has since become a market leader in Nigeria.”

On the latest promo, she noted that “the new promotion is also aimed at re-introducing BIC 1 shaver and a large BIC shavers range into the Nigerian market while also rewarding loyal consumers and recruiting lapsed and new users”.

Diouf added: “We intend to use the BIC 1 shaver promo to grow the brand equity of BIC shavers and, by extension, the BIC brand, while also increasing BIC brand awareness and encouraging trial usage by target audience”.

The promo draws will hold in Onitsha and Lagos in August and September.