Lotte's Silk Road Theatre Leads to China

Lotte's Silk Road Theatre Leads to China

Article excerpt

On Aug. 18, Lotte Cinema, one of the biggest exhibitors in South Korea, opened a theater exclusively dedicated old and new Chinese films, the Silk Road Theatre in southeastern Seoul.

"With Silk Road Theatre, we aim to further promote cultural exchanges between Korea and China through cinema that is a powerful medium to spread culture" Lotte's spokesperson tells Variety.

Silk Road Theatre is a follow-up to the memorandum of understanding that Lotte and the Korea China Culture Center signed in June. The cultural center supplies Chinese screeners in co-operation with China Film Archive under China's State Administration of Press, Publication, Radio, Film and Television and takes care of copyrights, while Lotte Cinema is in charge of cinema operation and promotion.

The pact notes that the theater is temporary and will run for a year, but Lotte says it can be extended. …