When the Virginia Bankers Association (VBA) wanted to add some energy and dimension to their strategic planning process, their CEO reflected on his experience at an association CEO retreat last fall. Floricane’s John Sarvay facilitated the two-day retreat, and Bruce liked John’s approach.

Fast forward four months and we’re starting on the first phase of a five month strategic planning process with the VBA. We’ll wrap up the process as we engage the staff in an implementation exercise at their annual retreat in May.