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Marimekko 1970s Olkalaukku bag

When a bag has been on the market for 37 years, you get the feeling it’s doing something right – and that’s the case with the Marimekko Olkalaukku bag.

It was designed back in 1971 by Ristomatti Ratia and if the design looks over-familiar, that might give you an idea of just how influential it is. Nothing out of the ordinary here – a large storage area, smaller zipped pocket and adjustable strap in a choice of bright colours. But if you need an everyday bag for work or college, this is just about perfect.