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Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.

Customers have grown accustomed to high speeds and reliable connectivity. One second of network delay when accessing website, mobile app, or application service can increase your bounce rate and even decrease your customer’s trust in your brand.
The typical business pain points per the above scenario are always like:
Latency – While, latency problems caused by geographic distance are impossible to solve on the public Internet;
Availability – Packet loss and complaints from customers can prevent you from increasing your user base;
Cost - The growth of your user base and your business needs both outpace your IT budget.
Security - Connections over the public Internet are vulnerable to DDoS attacks and other threats.
This whitepaper describes:
• Challenges that Magic Video faced before implementing Alibaba Cloud’s solutions
• How Alibaba Cloud’s solutions help Magic Video build a global hybrid enterprise network, accelerate content delivery of the application, and maximize bandwidth?

Headquartered in Chicago, Bean Suntory owns over 70 premium spirit brands from whiskey and rum, to vodka, cognac, tequila, and gin. Beam Suntory generates $4 billion in annual revenues.
But that revenue was in danger.
The company’s production software, Wonderware, which controls embedded systems driving almost every critical production process, was underpinned by ageing hardware. If it failed, production would come to a grinding—and expensive—halt.Every hour of downtime results in lost production, which can amount to millions of dollars in losses,” says Sanjay Kirtikar, Director Digital Technologies, Beam Suntory.
To ensure Wonderware never failed, Beam Suntory implemented hyperconverged clusters integrated with Nutanix Enterprise Cloud Platform software
The results were instant and outstanding. Beam Suntory expects a 25-35% cost benefit from lower support and maintenance efforts, and a 50% reduction in power usage.

Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall.
This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including:
An analysis of more than 500,000 Amazon search results pages
A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify
Data and stories from individual Salsify customers that invested in product content optimization
Salsify is the product experience management platform for thousands of brands and retailers worldwide.

With over 10,000 SKUs across two divisions and multiple brands, seasonal and home decor manufacturer and distributor The Gerson Companies needed a better way to organize product market data and expand across hundreds of retailers. After investing in product experience management, the company was able to centralize product information in Salsify and empower its network of independent retailer with the data needed to sell successfully online.
Featuring: Orin Borgelt, Chief Technology & Sales Officer
Learn more about the step-by-step approach The Gerson Companies team took to take control of their data and increase sales on the digital shelf:
Build a centralized, flexible, and accessible source of production information to arm all divisions of Gerson with the most up-to-date product inventory.
Meet requirements for retailers. The Gerson Companies uses Salsify to syndicate product information across the digital shelf for their B2C divisions.
Develop a new sales channels: Gerson uses Sa

Read this case study to learn how the makers of Duck® Tape leverage product experience management to increase efficiency and grow market share.
“You need to both be able to create, generate, and optimize great content, and then deliver it to your customers in an efficient and effective way. And that's what I feel like Salsify has done for us - it’s given us that simple point of truth, the ability to manage and measure it, optimize it, and iterate.” - Scott Sommers, Director of Ecommerce Strategy
With a wide range of globally recognized brands like Duck®, FrogTape® and Shurtape® brands, ShurTech needed to develop a more streamlined approach to the ecommerce presence that empowered his team to continually optimize and deliver impactful content to key retail channels like Amazon, Walmart and Essendant.
Learn more about the step-by-step approach the ShurTech team took to:
Build and maintain a centralized, consistent and accessible source of production information to arm all divisions

Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact.
This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf.
You will learn:
How to think creatively about the most relevant enhanced content to include in your story
How to scale your brand content across your most important retailer sites, including Amazon and Walmart
How to measure the most important KPIs to communicate the impact of rich media
Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Like it or not, your products will appear on online marketplaces. The question is whether your company can assert the control over your online sales necessary—particularly on marketplaces— to win in this dynamic market environment.
Read on to learn more about these challenges— and what your company can do to be positioned to win.

Your shoppers are changing quickly and often, and foot traffic is declining. Optimizing every shopper visit is more critical than ever. Traditional tools have failed to offer a sufficient remedy, but declining costs and growing capabilities in in-store retail analytics technologies is transforming how brands and retailers maximize dollars per square foot.

Whether they start in-store, on-the-go, or from their couches at home, today’s
shoppers travel complex buying journeys, crossing multiple channels and devices—
all while expecting retailers and brands to understand them and meet their growing
expectations. This new study reveals what motivates in-store shoppers to make a
purchase and keep them coming back again and again.

Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources.
This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement.
Read the report to get a detailed look at:
The strategies that differentiates an Iconic firm from other businesses
How strategies vary across regions based on maturity and customer expectations
Future innovation management and technology adopt

Digital Transformation: Insight into Getting it Right, is research commissioned by Avaya and undertaken by IDC. The Infobrief contains key insights from over 1,300 enterprises and consumers to help brands plan and improve digital transformation, specifically through the modernization of business communications infrastructure. Because business communications technology is at the heart of digital transformation.

We’ll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services.
We’ll also offer some specific tips on optimizing online presence for brands and maximizing budget – taking advantage of the techniques most likely to drive business.
Read on to learn more!

A global infrastructure management company entered into a factoring agreement with a leading US financial institution in Australia. However, it realized that it was paying unreasonably high interest payments to the financial institution and wanted to trace the reason for the same. Infosys BPM took the initiative to analyze interest payments to the banker, and the customer payments pattern to provide insights on cost saving opportunities. Read on to know more on how did Infosys BPM help the client lead to a cash flow of $138M and also save $562,000 in factoring fees.

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
ResizedImage389253 dog with laptop lead generation
You’ll learn how to:
Define a lead and understand his or her buying journey
Build a robust lead generation strategy t

Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.

Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.

If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.

With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.

Credit Union Times

Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.