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Anime Expo® 2008 Announces 17th Convention Biggest Success to Date

Jul 6th 2008

Increased Attendance Numbers, Charity Auction Results and Next Year's
Convention Dates Announced for the Nation's Largest Anime and Manga Event

Los Angeles, California (July 6, 2008) — 43,000 unique attendees (2007
attendance was approximately 41,000) came to the streets of downtown Los
Angeles to participate in the biggest anime and manga event of the year held
at the Los Angeles Convention Center. Total daily numbers for the
convention is approximately 103,000 attendees ascended onto the Los Angeles
Convention Center over the 4th of July weekend. More information can be
found on the website www.anime-expo.org .

Attendees who attended the annual charity auction and bid on artwork and
exclusive items (from this year's list of Guests of Honors) and other
related properties garnered $14,518.00 (U.S.) for Children's Hospital Orange
County (CHOC). Items auctioned included exclusive one of a kind original
artwork, articles of autographed clothing, posters from the convention as
well as BATMAN: GOTHAM KNIGHT and much more.

Due to the overwhelming success of this year, Anime Expo® has announced
(during closing ceremonies) that next year's convention will be returning
to the Los Angeles Convention Center July 2-5, 2009.

The public is encouraged to visit the convention's official online video
coverage site-AXBackstage. AXBackstage offers visitors an insider's look at
the hottest anime/manga titles, exclusive interviews with Guests attending
this year's hottest convention, video coverage of convention activities,
attendee and convention photos/images, news and related peripherals. In
addition, visitors can download up to date information and
change/corrections in scheduled events, activities and much more.
AXBackstage has launched on the world wide web at www.axbackstage.org.

The full list of official Anime Expo® 2008 Guests of Honor included up and
coming director Masahiro Ando, legendary American voice actor David Hayter,
famed POKEMON director Masamitsu Hidaka, the dynamic duo known as Jyukai,
renowned animator Hiromi Kato, celebrated veteran voice actor Toshihiko
Seki, the new Japanese “It-Girl” Shokotan and the legendary character
designer Takada Akemi.

About Anime Expo®
Located in Los Angeles, California - Anime Expo®, the nation's largest
anime/manga convention, serves to foster trade, commerce and the interests
of the general public and animation/ comics industry. This event serves as
a key meeting place for the general public to express their interest and
explore various aspects of anime/manga, as well as for members of the
industry to conduct business. AX 2009 will be held July 2 – July 5, 2009 at
the Los Angeles Convention Center in Southern California. More information
can be found at its website (www.anime-expo.org).

About Society for the Promotion of Japanese Animation
The Society for the Promotion of Japanese Animation (SPJA) is a non-profit
organization with a mission to popularize and educate the American public
about anime and manga, as well as provide a forum to facilitate
communication between professionals and fans. This organization is more
popularly known by its entertainment property – Anime Expo®. More
information can be found at its website (www.spja.org
).

The statements made in this press release that are not historical facts are
"forward-looking statements." These forward-looking statements are based on
current expectations and assumptions that are subject to risks and
uncertainties. The Company cautions readers of this press release that a
number of important factors could cause Anime Expo®/SPJA's actual future
results to differ materially from those expressed in any such
forward-looking statements. Such factors include, without limitation,
product delays, industry competition, rapid changes in technology and
industry standards, protection of proprietary rights, maintenance of
relationships with key personnel, vendors and third-party developers,
international economic and political conditions. The Company may change its
intention, belief or expectation, at any time and without notice, based upon
any changes in such factors, in the Company's assumptions or otherwise. The
Company undertakes no obligation to release publicly any revisions to any
forward-looking statements to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.

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