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Tech journalist Ron Miller (not a relative) wrote a piece titled Apple has a lot in common with The Rolling Stones, based on the song It's Only Rock 'N' Roll (But I Like It). In the article, Ron writes: "Much like the Rolling Stones, Apple has to get up on stage again and again and figure out a way to blow the audience away – and it’s not always easy." In fact, Apple's latest iPhone announcement seems to have been greeted with a massive "ho hum" instead of the frenzied interest some of their earlier product announcements have created. In today's video, Ron tells us why he thinks this is, and ruminates briefly about the future of Apple and what kinds of products might help people get excited about Apple again.