Consumer Care

About Us

“Enhancing quality of life and bringing happiness with sustainability”

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnaround of ₹4298 crores (FY 16-17), is a part of "Bajaj Group". Bajaj Electricals business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, Luminaires and EPC (Illumination, Transmission Towers and Power Distribution). Bajaj Electricals has 19 branch offices spread in different parts of the country besides being supported by a chain of distributors, authorized dealers, retail outlets, exclusive showrooms called ‘Bajaj World’ and approximately 462 customer care centres. We also have a presence in the hi-end range of appliances with brands like Platini and Morphy Richards in India.

But to know Bajaj Electricals, one has to understand our core principles. We get our Gandhian set of values by our founding father - Jamnalal Bajaj. Our current leaders carry forward this legacy while evolving for the future. “Inspiring Trust”, our tagline, is something that we associate with and try to fulfil in our everyday endeavours. Apart from work, we also believe in bringing about change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) division strongly rests on sustainability, gender diversity, employee volunteering and community outreach programmes.

To increase our footprint globally and in India, we have partnered up with reputed brands from across the world to give you the best of services. BEL has marketing arrangements with Teleco Automation of Italy, tie ups with CREE Lighting of USA and Securiton of Switzerland for Luminaires, Delta Controls of Canada for Integrated Building Management Systems, Gooee of USA for IOT based lighting solutions, Greystone of Canada and Magnum Energy of USA for Wired and Wireless Sensors, Disney of USA and Midea of China for Fans, and Morphy Richards of UK for Appliances. Bajaj Electricals has also invested in Starlite Lighting for manufacture of energy saving lamps (CFL). With such a vast portfolio under our banner, we have managed to touch lives at every juncture.

Founding Fathers

Jamnalal Bajaj was the founding father of the Bajaj Group. The adopted ‘fifth’ son of Mahatma Gandhi, and the 'merchant prince' who held the wealth he created in trust for the people of his country. Trust - a simple word that contains a whole philosophy handed down by Jamnalal Bajaj to his successors. He valued honesty over profit, actions over words and common good over individual gain.

Kamalnayan Bajaj, elder son of Jamnalal Bajaj, followed the footsteps of his illustrious father and consolidated the Bajaj foundation. With characteristic foresight and pragmatic vision, he launched a steady diversification programme which gave the current name "Bajaj" both its shape and size. His unique management style created a work culture that matched well with the national spirit he had inherited.

Ramkrishna Bajaj took over the reins of the "Bajaj group" in 1972 after Kamalnayan Bajaj had steered the Group from strength to strength for over 22 years. He had also actively participated in the freedom struggle of the country. In post independent India, he had led the youth movement. All along, he actively strengthened the foundations of business through ethics and practices both within the group and amongst the business community as well.

Shekhar Bajaj, Chairman & Managing Director of Bajaj Electricals Ltd., started his career with Bajaj Sevashram after which he worked at Bajaj International, the group's export company. Mr. Shekhar Bajaj joined Bajaj Electricals in 1980, became the Managing Director in 1987 and took over as the Chairman and Managing Director in 1994. Mr. Bajaj is the Chairman of Bajaj Group companies Bajaj International and Hercules Hoist Pvt. Ltd. and on the Board of Directors of Bajaj Auto and IDBI Bank. He was past President of ASSOCHAM, Indian Merchants Chamber (IMC) and Council for Fair Business Practices (CFBP).

Mr. Anant Bajaj started his career in Bajaj Electricals as Project coordinator in the year 1999 where he was responsible for setting up Rs. 450mn High Mast Manufacturing and Galvanizing Plant for the Company at Ranjangaon, near Pune. As an acknowledgement of his growing understanding of the intricacies of managerial duties, he was appointed as General Manager, Special Assignments, in 2005. Under his leadership, the exports arm, Bajaj International Pvt. Ltd. made successful forays into businesses as diverse as IT and Solar products. In February 2006, Mr. Bajaj was appointed to the Board of Bajaj Electricals Ltd. as Executive Director. Mr. Anant Bajaj was appointed as the Joint Managing Director on April 01, 2012. He is the driving force behindintegrating some of the important initiatives in the company. He was responsible for setting up the R & D centre ‘AB Square’ that focuses on cutting-edge technologies to create next-generation appliances. He also got the entire organisation on board with IoT analytics – a move that he believes will drive product development and create better offerings. In the year 2014, he initiated ‘Project Evolve’ to enhance the customer experience in the B2B and B2C segment. In addition he has played a vital role in company’s strong connects with the youth demographic of the nation by partnering with some of the top youth-centric events across India. Presently, he is also the Board of Director of Hind Lamps Ltd., and Starlite.

Brief History Of Bajaj Electricals

2007, Starlight Limited Acquisition

We acquired 32% of the share capital of Starlite Lighting Limited, a company engaged in the manufacture of Compact Fluorescent Lamps ("CFLs").

2005, Distribution agreement with Trilux Lenze

Our company entered into a Distribution agreement with Trilux Lenze of Germany for high end technical lighting.

2002-2003, Bajaj Ventures Ltd ceases to be a subsidiary

Our company divested 50% of its shareholding in Bajaj Ventures Limited and Bajaj Ventures Limited ceased to be a subsidiary of our Company. Our Company also discontinued manufacturing die-cast components.

2002, Brand licensing agreement with Morphy Richards

Our company entered into a technical collaboration and brand licensing agreement with Morphy Richards, United Kingdom, for the sales and marketing of electrical appliances under the brand name of "Morphy Richards" in India.

2000-2001, Manufacturing facility set up at Ranjangaon

Our company set-up our manufacturing facilities including a fabrication unit and a galvanizing plant at Ranjangaon, near Pune for the manufacture of high masts, lattice towers, and related products, and the said manufacturing facilities commenced commercial production with effect from April 1, 2001.

1999-2000, Black & Decker Bajaj now a subsidiary of our Company

Black & Decker Bajaj became a 100% subsidiary of our Company upon our Company acquiring a further 50% of the shareholding thereof from Black & Decker Corporation, pursuant to which Black & Decker Bajaj was renamed as Bajaj Ventures Limited.

1999, Established a wind energy generation unit in Satara

Our company established and commissioned a wind energy generation unit with an installed capacity of 2.8 mega watts at Village Vankusawade, Tal. Patan, District Satara, Maharashtra. The facility continues to run profitably till date.

1998, New manufacturing unit at Chakan

Our company established a new manufacturing unit at Chakan near Pune and commenced operations of manufacturing of fans and die-cast components. The production of fans at our manufacturing activities of the Matchwell unit also was gradually shifted to our Chakan unit.

1993-1994, Joint venture with Black & Decker

Our company entered into a joint venture with Black & Decker Corporation, United States, for the manufacture and marketing of power tools, household appliances, and related accessories, through a separate company named Black & Decker Bajaj Private Limited, ("Black & Decker Bajaj").

1964, Matchwell amalgamated with our Company

Matchwell Electricals (India) Limited, ("Matchwell"), a manufacturer of electric fans became a subsidiary of our Company and subsequently, with effect from July 1, 1984, the business and undertaking of Matchwell was amalgamated with our Company.

1960, Bajaj Electricals Limited

Subsequently the name of our Company was changed to Bajaj Electricals Limited, pursuant to a fresh certificate of incorporation.

1938, Radio Lamp Works

Our Company was incorporated as Radio Lamp Works Limited under the Indian Companies Act, 1913 as a public company limited by shares, pursuant to a certificate of incorporation dated