The sound of tomorrow

Video

We join DJ Lost Frequencies at the biggest gig of his life

Tomorrowland is the biggest dance music festival in the world, which is why I did an air punch when its sponsors Mazda asked me to produce their video content for the second year running. We reassembled the dream team and dived headlong into the maelstrom, Nougie and Ripley shooting beautifully as we following the journey of DJ Lost Frequencies on his way to play Tomorrowland's main stage for the first time. As giant puppets unfurled above the 100,000-strong crowd that roared with pleasure as the confetti canons thundered, we felt like proud parents.

This video was created by Redwood, on behalf of Mazda Europe. It was first aired in July 2017.

Publication

Mazda Europe

Similar articles

Why I love Iceland

Are robots going to take our jobs?

Marc Newson's London

Need to tell a story?

I'm a real ideas person so if you need inspiration, I'd be happy to help.

Whether it's writing a magazine feature, creating an online content strategy or producing and directing a short film, I'm versatile and can switch easily between different styles to get the tone of voice just right.

Get in touch

Unless otherwise specified, all content copyright Helene Dancer. Wherever possible, I have done my best to credit the clients with whom I worked on all of my commissions. However, if you notice any information is missing, please get in touch.