Spirits Strategies & Innovation Congress 2019

October 29 - October 30

Building upon holistic, spirit focused strategies to inspire increased brand development

After such an outstanding 2018 event, Spirits Strategies Congress is back to lay the foundation for another exciting year of spirits focused product innovation and decisive category knowledge to help push the spirits landscape.

Following last year’s event, the 2018 edition has continued to support the spirits industry in combining strategies with innovation, giving the industry a holistic overview of key areas of growth in the coming years. Key themes of the event included future trends, premiumisation, the craft movement, the relationship between off-trade and on-trade, distribution and the role retailers are playing for the commercialisation of spirits throughout a range of engaging sessions such as on-stage interviews, live debates and innovation spotlights.

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