THE MARKETING COMPANY FROM MILWAUKEE

We’ve worked with over 1,000 customers from Wisconsin and all over the world – on every continent except Antarctica.

Our main focus is on helping small business clients in the Milwaukee area grow via web design, search engine optimization, social media marketing, Google Ads, and other marketing services.

WE ARE A DIGITAL MARKETING AGENCY

If you’re looking for public relations, branding, or graphic design work – that’s not our thing. We do have some great designers on our team, but they’re busy building images for ads and website layouts.

But the stuff we do, we do very well – in fact, other marketing and advertising agencies hire us to do the production work for them. We have an entirely white label digital marketing website just for that. Here, our services include:

SEARCH ENGINE OPTIMIZATION

Chances are you already know what SEO is—you probably get two or three emails a day pitching it (we get those too). The difference is we have an experienced team that has worked on websites around the world across dozens of industries—and we’ve trained with some of the top SEOs out there.

DIGITAL MARKETING

If your marketing strategy does not include Google Ads or Facebook Ads yet you are missing out. They are the fastest way to start getting measurable ROI out of your marketing plans. Don’t just hire any Milwaukee marketing agency – pick one who has done this successfully many times (us).

WEBSITE DESIGN

Your website is the most important part of your digital strategy. A bad site will cause even the best ad campaigns to fail. Our designers will work with you to capture your vision and bring it to life, and our web development team will turn it into a functional and beautiful site.

MARKETING SERVICES

While we’re not a “full-service” agency, we do provide other services that relate to our core skills that we are able to execute at a very high level. This includes content marketing, inbound marketing, email marketing, landing page design, and optimization, and social media page builds. Contact us for more info.

WHY HEAVISIDE?

We’ve learned a thing or two after running so many projects. Rather than reinventing the wheel every time we have a new client, we’ve taken what we have learned and built a system that works. This means three key things...

BETTER PROCESS

Heaviside has three internal production teams – our SEO team, Digital Marketing team, and Web team. Each one has specialists trained and focused on a single discipline. We also have another team – our Operations team. Project management, customer service, process management, reporting, and sales all live here.

BETTER PRODUCTS

It may sound odd to think of marketing services that way, but we do. We’re not just selling you a bucket of hours with no plan for what to do with it. Each service we offer has a set scope and deliverables, designed and tested to deliver maximum results.

BETTER PRICES

We have built our process and products to be efficient – which means we’re also able to charge lower prices. If you’re looking for high monthly retainers with low results, hire someone else. But if you want a great deal that delivers value month over month, look no further.

CUSTOMER REVIEWS

Don’t just take our word for it—here’s what our customers have to say.

Case Study 01

A bike shop owner came to us with an idea to promote discounts on tuneup for first-time customers. We set the proper geo-targeting and picked hyper-specific keywords so that not a dime would be wasted on irrelevant searches. The resulting campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon. The client was thrilled with the results and turned this campaign on and off whenever he needed a little boost in customer traffic.

Case Study 02

The client came to us with a severely unorganized Adwords account and had not been properly optimized since it’s initial setup. We put our top expert on the account and saw swift progress. By cutting away bad keywords, adjusting the bid strategy, and monitoring the search terms, we were able to take this account a monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion! The client could not believe the results and brought in a massive portion of new business.

Case Study 03

This client was an attorney who came to us wanting to target locally for a very small, specific niche. He was skeptical of Adwords but knew that there was a hole in the market that he could take advantage of, so he asked us to do a trial run. We worked with him to develop targeted, niche keywords that would only generate highly relevant, high-value clicks. After 2 weeks of optimizations, the campaign starting generating a steady flow of leads, many of which were closed at a large profit. We also achieved an extremely low $4.22 CPC which is difficult to do in the competitive attorney PPC landscape.

Case Study 4

This campaign was for a client looking to pull people into her sales funnel with 3 separate free offers that run sequentially. Despite a tracking error on the client’s end for the 2nd promotion (explaining the lack of opt-ins for 2 ad sets), the campaign was still a massive success, with 154 measured opt-ins at $7.07 per opt-in.

Case Study 3

This client was looking to run a continuous ad that would essentially function as an open job listing. A new hire was extremely valuable to the client and they were more than happy to see 21 leads within the first few weeks at $25.67 per lead. The thread continues to run to this day and still generates new potential hires.

Case Study 2

This client was looking to generate leads for a site where customers can sell electronics for cash. We found some highly specific targeting that was able to generate 1256 quotes requested on his site in a very short amount of time, at $1.78 per lead!

Case Study 1

For this client, he was promoting a number of different books and courses and he asked us to help with the promotion of one of his highest-priced courses. Our campaign is the fifth one in this screenshot and provided the client with a 7200% Return on ad spend! This campaign is a good example of what is possible when a client has a stellar funnel that they then connect to our services.