I’ve waxed lyrical before about Postmates: the San Francisco-based service which aims to do for couriers what Uber did for cabs.

Their app is slick, their service reliable, and their pricing reasonable. The only catch is that I could never really find an excuse to use it. How often did I need to ship packages around San Francisco? Not often. Today, however, the company has launched what I suspect might turn out to be their killer app: Get It Now.

In a nut, the app allows you to choose any product available in any local retail store and have it hand-delivered by one of Postmates’ network of couriers in less than an hour, anywhere in the city. Forgotten your iPhone charger? Postmates will send a courier to buy you one and deliver it to a coffee shop. At a hotel and need contact lens solution and a pizza? Done and done.

I first saw a pre-beta version of the app a few weeks ago in San Francisco, when I caught up with founder Bastian Lehmann for coffee in San Francisco. “I have something quite cool to show you,” said Lehmann, with his characteristic Teutonic understatement.

Loading the app, users are invited to choose a store and an item. The stores are pulled from a database, but the shopping list is just free text, so you can request anything from a complicated pizza order to a specific t-shirt or a lamp or a sharpie or — well — anything else up to $50 in value. For reasons too dull to relate, we decided it would be fun to have an American Apparel t-shirt delivered to our table at the Creamery.

Another click pushed the request out to Postmates’ network, where it was assigned a courier. After that the service works just like Postmates: The courier’s position is shown on a map, and the user is notified of the various stages of delivery, when the courier arrives at the store, when they have located and purchased the item, and finally when it’s on its way. Twenty minutes later, our courier arrived clutching a bag containing the requested tshirt. The last step is to sign for the delivery: again done through the app.

Postmates charges a delivery fee between $4.99 — $15 (averaging at $7.99) plus a percentage (currently 5%) of the cost of the item. Obviously you have to pay for your purchases too, but everything is billed in a single payment by Postmates through the app. It’s so ridiculously straightforward a process that one could easily end up sitting all day, having stuff brought to coffee shops by people on bikes and in little vans.

During the pre-beta period, Get It Now processed almost 300 orders, worth a little under $5,000, and Lehmann is confident that the service will scale decently, now it’s available to regular folks. But not too confident: Right now users have to apply to use the service here. But, says Lehmann, “We will let people in super fast, and every user can invite five friends.”

Right now Postmates’ Get It Now is only available in San Francisco, but I’m lobbying hard for it to come to Vegas soon.

Facebook has introduced Scrapbook, a new feature that allows parents to share and collect images of their children in one place without requiring them to worry about tagging their kids’ face with each other’s names just to make sure they don’t miss what the other person has posted. [Source: Facebook]

“For all the clumsy rhetorical lip service [former Yahoo News head] Guy Vidra pays to The New Republic’s hallowed intellectual traditions, this is what his vision of a nimble digital news product finally translates into: a vaguely journalistic veneer strategically designed to conceal a rancid interior of ‘elevated’ advertising.”

Indian e-commerce company Flipkart is said to be raising $600 million in its latest bid to compete with Amazon. The company is also said to have garnered a higher valuation with this funding round — quite the feat, considering it was previously valued at around $11.5 billion. [Source: The Economic Times]

Here comes another unicorn: Sprinklr, a New York-based marketing company, has raised $46 million at a $1.17 billion valuation. The funds will be used to help the 700-person company expand its marketing platform. [Source: Fortune]

Curator, the tool Twitter created so the media could find and share tweets with its audience, is now available to the public. Because if there’s anything people wanted to see more of, it’s tweets randomly inserted into blog posts, television spots, and other forms of media. [Source: TechCrunch]

A court in France has decided not to ban Uber’s low-cost services until the country’s highest appeals court, or its supreme court, weigh in on the constitutionality of a new transport law. [Source: The Wall Street Journal]

Tinder is refocusing on its spam-fighting efforts in the wake of reports that movie studios are using the service to promote their movies, scammers are attempting to steal information via the app, and pranksters have created tools that trick heterosexual men into flirting with each other. [Source: The Verge]

Uber offers drivers whose accounts have been deactivated a choice: attend a class that requires them to pass an exam, or take a class that doesn’t. The latter has been informed by Uber employees, and the company has sent thousands of drivers to it, according to a report from BuzzFeed. Why is that a problem? Because Uber isn’t supposed to provide its drivers with formal training; doing so makes them bona fide employees, not independent contractors. [Source: BuzzFeed]

Flipboard users will now be able to collect articles and share them via private magazines visible only to members of certain groups. The feature is aimed at students working in the same class, companies sharing press coverage, and other groups that might want an easy way to share Web pages with each other without having to use public tools like Facebook or Twitter. [Source: Flipboard]

T-Mobile has tasked its customers with creating a real-world coverage map that makes it easier to tell where its service works and where it doesn’t. Instead of guessing at where its customers will get service — which is what other carriers do, the company claims — it’s asking people to verify its predictions so it can be more honest with consumers. [Source: T-Mobile]