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Marketing for Financial Advisors

Effective Marketing for Financial Advisors is Key to Having a Successful Practice

The right marketing mix will make consumers aware of your services, like retirement planning, investing advice, and wealth management services; help your business stand out from the crowd; and help you convey to members of your target market that you are the financial advisor who can help them secure their financial futures.

Talk to me about how I can put my marketing for financial advisors skills, my knowledge about a wide range of financial planning topics, and my excellent personal finance media contacts to work for you!

Here are some of the things I can do for you:

• Write a marketing plan for your firm. Among other things, the plan will tell you what to do when and will help you increase the effectiveness of your marketing dollars.

• Help position you as a local and/or national expert on consumer money matters, wealth building, retirement planning, and the like. I will do this by generating media interviews for you and booking speeches, among other things.

• Write your website content or revise your existing content if the traffic to your site is poor. I can also improve your Google ranking by constantly adding interesting articles and blog posts to your site.

• Plan and manage your social media campaigns on sites like Facebook, Twitter and LinkedIn.

• Write your firm’s enewsletters.

• Ghost write books and articles in your name. For example, you may want to let visitors to your site download free e books on topics related to your practice as a way to educate them about why they need your services and to help differentiate yourself from the competition. I’ve ghosted numerous books as well as articles.