With his legendary run as one of the early Apple Computer compadres (they called them evangelists), Guy Kawasaki earned a place in our super-chippy motherboard history. (Disclaimer: Kate owned an Apple II, a II+, avoided the Lisa, and will not let go--ever--of her pale, glossy, enduring MAC.)

Now, Guy Kawasaki is turning his talent to helping writers navigate the choppy waters of publishing.

In today's segment, Kate Sullivan interviews this California legend and talks about his years at their alma mater, UCLA, his tenure at Apple, and his new book, aptly titled "Author, Publisher, Entrepreneur (APE): How to Publish a Book."

Tune in to the fun. Listen each Sunday afternoon for the WordSmitten "About the Books" broadcast.