As Circular Economy starts to gain more ground in the Nordic countries, we must not overestimate the actual knowledge of the concept. When asked about their level of knowledge about the term Circular Economy, most business leaders admitted to never having heard of it. Roughly a third in all countries except Finland claimed to be familiar with it but not really knowing Circular Economy in detail. Overall, between 7-15% had actual knowledge about Circular Economy.

So, what does this mean? Well, there are of course several implications. The first one being a need for increased education and training within this area. Furthermore, there are also some confusion about what term to use when talking about circular business. Circular Economy, Cradle-to-Cradle or maybe something else?