BRIC nation plutocrats, start saving your rubles and rupees. Lamborghini’s vulgar Urus SUV is set to bow in 2017, according to a report by Car and Driver, giving the new global elite a successor to the iconic LM002.

20 Comments on “Lamborghini Urus To Bow In 2017...”

I vote the latter. with the release of the “Egoista” concept, Lamborghini has shown how well they know their customer base. An SUV suits that customer base quite well. The Urus could quite well be the hairy-chested, gold-chained, open-shirt Countach of the 21st Century.

I completely agree. Lamborghini buyers seem far less picky than their Ferrari-buying counterparts. However garish we think the Urus is, it’s probably a very smart business decision, since it would be the cheapest price of entry into the Lamborghini family. It’s all the same as how VW Group turned Bentley into a sales-success with the VW-engineered Continental line.

Alfred Sloan must be weeping tears of joy in heaven. They have the Volkswagen Tourag as their entry level offering (Chevy), the Audi Q7 as their upscale model(Buick) and the soon-to-be Lambo Urus as their performance/luxury offering (Cadillac?). While I find it a bit over the top, you can’t fault Volkswagen for giving customers what they want.
It’s easy to criticize the design, vanity, etc., but if manufacturers didn’t take chances (some bad admittedly), we’d only have Camrys and Accords to discuss — ugh!

I personally have no desire to drive a crossover whatsoever. Especially a redesigned Audi/VW dolled up to look and be priced like a Lamborghini.

Still – it’s good to see stuff like this because otherwise, the super rich will be forced to stick with crossovers people like me can afford (Escalade, Navigators, Land Rovers, etc). Rolls Royce, Bentley, Lambo, Bugatti – all need their own crossovers.