Fight Like Hell

Impossible Abs is a project we’ve been working on for a while. It’s a tough fitness program – I don’t try to hide that (It’s called Impossible Abs after all). Because of that, some people have seen some incredible results (more stories coming soon). Anyways, I don’t get a lot of refund requests, but they do happen. I understand for the most part and promptly refund things as part of my 100% guarantee, but sometimes the reasons people give make it tough. Not because I don’t want to give them a refund, but because some people give up so easily.

Here’s one email I got from someone a few days into the program:

I would like to take you up on your money back guarantee….It just didn’t “work” for me. I found the physical part difficult and the diet part very difficult.

Here’s an exact email I got about a week later from someone else:

I’m already down 7 pounds and I’ve never felt better. The first couple of days were hell, especially since I work at a very busy pizza place! But the worst are my friends, we are all in college and all they do is drink. But when there is a will, there is a way. I haven’t cheated once.

Guess who’s going to be successful?

“This is hard.”

So what.

Everything worth doing is hard.

It’s hard for everyone. The only difference is your mentality.

Fight like hell and change or go home and stay the same.

You choose.

Sometimes trying to help people is discouraging. The fighters make it all worth it.

Yeah, the first week was killer. I managed to lose 3 lbs though. In a way, the 2nd week was actually harder. I pushed myself so hard the 1st week that I couldn’t get in all my workouts on week 2 because one of my knees was so sore. Last week (my 5th on the program) was my best week to date… I lost 5.4 lbs from sunday to sunday!

Now, 5 1/2 weeks into the program, adherence is easy. I have a few fantastically delicious recipes I rotate through (thankfully I like to cook!), and I really look forward to my morning workouts.

As I near the end of the program and focus on a new fitness goal (probably building strength & size), I actually think it’s going to be difficult to break my Impossible Abs eating habits and eat enough food to grow!

The interesting part about “helping” people is that until they really want to be helped, nothing is going to happen. And when they are finally ready to be “helped” they really don’t need much help at all.

Just keep walking the talk, pointing in the right direction, revealing the path. The most powerful thing you can do as a leader is to lead yourself. When people are ready, you’ll have already shown them the way.

It depande on what you look at, is it the people how wants there money back? Give it to them. You probably don’t want them here anyway.
When you look at the right customers, thoses hwo inspire you, thoses who endorse you you feel better and you act better and stronger.

There is always right and left, up and down, in and out as well as customers how like you and those how don’t.
So what!

Not everything is easy. If it was, everybody would do it. Some people expect the magic elixir in a bottle or pill that will strip away all the bad habits and consequences in seconds without exertion or sacrifice.

Yes, it’s difficult. The diet alone is difficult. Know what is more difficult? Watching my father slowly losing toes and circulation in his extremities due to diabetes and knowing that could well be me down the road unless I take action now.

@Charon. I know the feeling. My Dad had his first heart attack at 60. I’m 58. I’ve got family members with weight issues. I’ve lost 15 pounds so far…and have another 10 to go to get to my ‘normal’ weight. This is week 8, but I’m going to continue…my life literally depends on it.

Yes. It is work and I appreciate Joel not letting me off the hook with excuses.

Part of the problem is with how ‘ab programs’ are sold. Despite yours being considerably different, people still believe what is in their head from the other programs: Six Second Abs or something else misleading and ridiculous. It’s hard. I might start selling a program called ‘Don’t be a pussy, and don’t buy this if you’re a pussy.’

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