Client

OTHER WORK

FIRST DRIVES A 386% INCREASE IN REVENUE FROM SEARCH FOR GO RENTALS

Objectives & Results

1. Increase the number of website visitors from natural search engine traffic.

Non-brand site traffic increased by 296%

2. Increase the number of sales and revenue from natural search engine traffic.

Revenue from non-brand traffic increased by 386%

Brief

Go Rentals operate a fleet of over 1000 vehicles across both the North & South Islands of New Zealand, providing a huge range of brand new and late model rental cars, people carriers, vans and four wheel drives. Thanks to over 15 years experience, exceptional customer service and smart marketing, they remain one of New Zealand’s fastest growing car rental companies.

Go Rentals approached FIRST to help achieve increased visibility online with particular attention focused on non-branded search terms. Our goal was to ensure the Go Rentals website was found by qualified prospects (domestic and international) as they were looking to rent a vehicle in New Zealand.

Solution

By implementing best practice SEO, FIRST was able to establish the key terms to target and implement an effective strategy to increase the site traffic & revenue.

Results

As a result, Go Rentals were able to achieve the following:

223% increase in total non-paid search traffic*

296% increase in non-brand, non-paid search traffic*

386% increase in revenue from non-brand, non-paid traffic*

* Comparison of Nov 09 -Jan 10 VS Nov 12 -Jan 13.

Go Rentals Comments...

"FIRST have been instrumental to
our online marketing success. Not
only have FIRST ensured our website
rankings continue to improve, they
have been directly responsible for
continued revenue growth as a result of
increased traffic and online sales. With
FIRST’s help, we continue to improve our
online visibility and ensure that prospects
find us, rather than our competitors
when looking to rent a vehicle."

Get in Touch

blog

Or How to Create Bespoke Conversion Rates Last week, GDS released a new feature called chart-specific calculated fields. I decided to write a quick post to describe this as the documentation is pretty scarce… The main interest of this feature is that it works with blended data sources. Even if you can’t create a calculated […]

It’s never a bad time to conduct user research. Whether you work on an ecommerce, SaaS or lead generation site – user research is key to understand your users, increase conversions and create an optimal User Experience. As a UX and Conversion Specialist at FIRST Digital, I frequently run user research programs for my […]

Single page apps are always a battle for a robust Google Analytics implementation. From correct page titles, rogue referral problems, to when to fire page views, nothing is inherently simple. To add onto the list of complications with single page apps is the fact that Google Analytics will not provide page timings (once loaded between internal […]