Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.

Take a look at what Notion ink (http://notionink.wordpress.com/) is trying to achieve :
creating the product, with great specs, good software/UI, that lots of people are waiting for...

Till they actually release/sell their products, the Adam is technically vapourware, yet this start up of young indians is focusing on creating/selling a great product, taking good design decisions, raising funds, growing their business, doing the necessary steps to beat Apple and other big companies in the race to sell a good tablet.

I hope that they'll succeed and that at one point that it will be possible to buy this product.

If they do, they will have beaten Apple in their own field (innovation/designing great products) and will shine as examples for other to follow...

-Interested viewers learn a lot about the industrial design process. Aside from the obvious benefit of knowing how it works, they can make suggestions from the outside to help the team.
-All viewers know that the project is still alive and see how much care the team puts in it. Because I agree with the article, care matters. A lot.
-Engineers themselves learn a lot. Apart from the aforementioned "viewer remarks", putting their ideas in textual form forces them to think about them, define them better, catch mistakes in their reasoning and correct them, basically define their project even better.

That's why I started a blog for my own pet project that won't ship something useful until a decade if it does ship something someday, actually

It is not a feat for something that does not exist yet to be "better" than a currently shipping product.

Don't get me wrong, I really liked those renders and the specs. But I can render something that is 10x better with 100x better specs on paper. Wether or not I can execute that design and ship it is a whole different matter.