WAY4 Case Studies

Thailand’s Payment Solution Chooses WAY4 for New Prepaid and Co-Branded Card Business

The Customer

Capital OK Company Limited was established in 2003 by a joint venture between DBS Bank and Shin Corporation Public Company Limited. Capital OK provides Thai consumers with a range of personal loans, revolving credit facilities and credit cards.

In January 2005, Capital OK formed Payment Solution to develop a prepaid cards portfolio. Payment Solution developed a range of prepaid cards to be sold at retail outlets as Visa or MasterCard-branded OK Cash Cards or as co-branded cards such as the MU Card aimed at Thai fans of the Manchester United Football Club. Prepaid cards can be used to pay for goods, transfer money from one card to another, and mobile phone top-ups. The cards are aimed at people who want the convenience of a credit card but do not yet qualify, for example, students and teenagers.

Business Challenges

Payment Solution was looking for a flexible processing platform to manage the issuing and acquiring of pre-paid cash and co-branded cards. In a rapidly growing market where prepaid products are becoming increasingly popular, it was particularly important to choose a platform that could cope with high transaction volumes. Other items on Payment Solution’s wish list for an ideal processing system included the ability to:

Product and transaction framework - Payment Solutions created more than 30 different prepaid and loyalty products and services on the WAY4 platform

Comprehensive product and transaction management

Flexible account management

EMV and contactless options

Interfaces with banks and telcos

Interfaces with international payment schemes

The company was impressed with WAY4's flexibility and the speed with which it could set up new products and features.

Project Stages

The new WAY4 card management and transaction processing system was implemented in just 5 months and involved the following stages:

In May 2005 an analysis was carried out of the business processes and the necessary interfaces needed for smooth interaction between the processing centres of seven of Thailand’s banks.

The new processing system was configured and implemented on the WAY4 platform in June.

A local pilot project was up and running by July.

Payment Solution’s new processing system was certified by both Visa and MasterCard in August.

The co-branded prepaid and co-branded credit card issuing and acquiring system was fully operational in September 2005.

The Results

OpenWay’s WAY4 solution was delivered on time and within budget.

The fact that Payment Solution was running a new payments processing system within just 5 months, then went on to sell more than 500,000 co-branded prepaid cards in the six months leading up to April 2006, makes this one of the most successful projects of its kind in the payments industry. This phenomenal success was made possible through close cooperation between Payment Solution’s professional marketing team and OpenWay, along with the unsurpassed functionality available on WAY4.