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7 Social Media Marketing Things You Should Know but Don’t

Social media marketing is constantly in flux, and it doesn’t look like that’s going to change anytime soon. The best practices of yesterday are painfully outdated now. As a marketer, you’ve got two options: fall behind your competition, or stay sharp!

I’m going to share the seven biggest things across social media that every marketer should know—but most don’t. Let’s see how up-to-date your knowledge is!

1. You Need Tools
Social media management tools aren’t just flashy programs for people with money to burn. They’re an integral part of social media marketing, and if you’re not using them, odds are you’re falling behind.

Unless you like the idea of manually posting multiple updates across social media every day, writing error-ridden content, and having low-quality visuals, you’re going to need some help!

2. You Need to Curate Content
Thinking of fresh, original content every day isn’t going to work if you’re not seeing what other people in your industry are posting. Content curation lets you share relevant, valuable news with your followers and can give you ideas for how to produce your own unique content!

3. You Need to Understand Metrics
Nobody likes to learn a lot of jargon, but it’s there for a reason. In marketing, it’s not enough to just “go with your gut.” You need to have hard, quantifiable data to support your social media marketing strategy, and having a working understanding of metrics and when to track them is the only way to get that information.

4. You Need to Work on Visuals
Graphic design often gets pushed aside by marketers who chant the Bill Gates quote, “Content is king.” And sure, your written content is important, but nothing can replace the impact of quality visuals. Think about it: Would you read a blog with Pulitzer-worthy writing that looked like its visuals were made by a toddler? Of course not, because you never would have clicked on their content to begin with!

5. You Need to Find and Engage With Your Audience
The appeal of social media marketing is that you can target specific consumers who are most likely to buy from you, so why wouldn’t you make the most of that? By creating buyer personas and optimizing your engagement for your audience’s preferred social media platform, you can make your campaign much more effective.

6. You Need to Watch Your Competitors
It isn’t enough to just look at your own successes and shortcomings. Your competitors are, by definition, appealing to a similar market, so see what you can learn from them! By tracking their movements on social media, you’ll double your opportunities to improve your own strategy!

7. You Need a Checklist
If you’re running a multi-platform social media campaign, you simply can’t keep it all straight in your head. There are too many moving parts for anyone to remember every little thing! By keeping a checklist and running through it on a regular basis, you guarantee that nothing will slip through the cracks!

Don’t Stop Learning
These are essential parts of social media marketing, but it’s not enough to stop once you’ve mastered these! Take this information as a way to get you started. From there, keep reading! Social media will never stagnate, and neither can your understanding!

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