How a Hand Massage Can Bring Positive Change (Why We Do Aveda Rituals)

As an Aveda Concept Salon group, Douglas J is committed to Aveda’s vision of connecting beauty with well-being and with the environment. Part of the way we make this connection is through complimentary Aveda Rituals of Renewal as part of every salon service.

Aveda is founded on Ayurveda, the traditional Hindu system of medicine based on balance in body and mind. This system instructs that the mind and body are intimately linked, and the mind has the ultimate power to transform the body inside and out. Ritual is very important in Ayurveda, and indeed throughout all cultures of the world.

Ritual — a series of activities performed in a prescribed order — is used to cause a positive change. Ritual is used in both major events (for instance, during weddings or funerals), and minor events: small, personal, everyday routines such as getting ready for bed or blow-drying your hair. Rituals have an integral part of the human psyche, and the energy created during a ritual has the power to alter the thoughts, feelings and needs of each participant.

This is why Rituals of Renewal are performed as part of your visit to Douglas J Salons. These are complimentary, stress-relieving customs that offer a high-touch experience and a sense of well-being to all our guests. They expose you to pure plant and flower aromas that are scientifically proven to reduce stress. Combined with the power of touch, these rituals are a powerful way to invoke a feeling of relaxation and contentment.

These complimentary Rituals of Renewal vary by location. They include:

Comforting Tea Ritual, welcoming you at every visit with Aveda’s 100% organic caffeine-free tea, infused with licorice and peppermint

Stress-Relieving Scalp and Shoulders Ritual or Stress-Relieving Hand Ritual, which use soothing massage techniques and soothing aromas to help you unwind

We believe that bringing your mind and body together in harmony is an important part of beauty, and that creating this balance improves you on the inside and out. For us, salon and spa services intended to enhance your appearance are not as effective without complimentary efforts to heighten your sense of well-being. When you feel great, beauty comes to the surface far more naturally and easily. It’s part of Aveda’s mission, and it’s part of our commitment to giving each guest a transformative beauty experience from the inside out.