Beauty By The Numbers

How Does Her Garden Grow? 2016

Natural and organic – catchy buzz words or the way of the future?Turns out, possibly a bit of both.Beauty consumers are keenly interested in the benefits of using natural and organic products, and are open to more education and awareness as to why these types of products are so important. To dig deeper, TBC chatted with more than 2,000 women to get the down and dirty on ‘green’ beauty.

Consumers are interested in and purchasing natural and organic…

95% of women buy natural and organic products

91% have made natural/organic purchases in the last 12 months

36% have been using/purchasing natural and organic products between 2-5 years

Natural and organic are a leading product ‘benefit’, however…

Results are still king. ‘The product does what it says it will’ is ranked as a more important benefit than simply being natural or organic

Buying organic/natural makes her feel better about her choices – and herself.

98% agree natural/organic products are better for the environment

95% agree buying natural products makes her feel good about herself

89% believe that that natural/organic companies use sustainable farming methods to cultivate their ingredients

When she isn’t buying natural and organic, it’s because of cost and confusion.

63% cite cost of natural/organic products as a purchase inhibitor

27% don’t feel they understand the benefits of natural/organic over traditional products

Organic vs Natural – do consumers understand the difference?

75% claim to know how organic and natural products differ

62% believe that for a beauty product to be labeled ‘organic’, it must be certified by the USDA

87-89% are willing to spend more on natural and organic products, with 36-39% willing to spend up to 25% more for them!

However, when queried on specifics, confusion still lingers.

51% believe a product must be made with 100% organic ingredients to be labeled organic

44% believe all-natural and organic beauty products are not tested on animals

30% believe ‘chemical-free’ products are the same as ‘natural ‘

She’s most interested in trying organic and natural beauty and personal care products:

38% would like to try natural/organic deodorant and hair color

37% interested in natural/organic personal feminine care, such as tampons, etc. and bath products such as bubble baths and soaks.

35% are interested in natural/organic makeup

33% skincare serums and body lotions, and clothing made with organic fibers/materials