Delivering an ROI within 4 months

With increased visits and improved conversion rates, the site we designed and developed for The Outward Bound Trust delivered a return on investment within only 4 months of go-live.

The company’s strategic direction had changed over the past few years and they required a new solution to support the new charitable aims of the organisation. Coupled with this, they also wanted a site that would deliver on their short and long term objectives.

The Outward Bound Trust

Overview

A registered charity, The Outward Bound Trust wanted to increase revenue through the sales of online courses. They wanted a simple, easy to navigate site that would help them to achieve this objective, whilst being an enjoyable experience for the user.

Our Approach

We developed a digital strategy to target the key audience groups with a view to increase awareness, increase knowledge of what OBT do, develop brand ambassadors and also to develop revenue through course bookings and donations. Key digital channels include social (Twitter & Facebook) alongside PPC, Organic and email marketing.

We redeveloped the Trust’s website with a considerable user consultation. This included user testing of the original site, developing of user personas and user journeys, categorisation testing of the Information Architecture alongside user testing of the wireframes.

The Umbraco CMS included a membership system for teachers, a bespoke course booking and coach booking system with payment integration.

The Outcome

Since launch, the website has substantially increased visits from the search and social and with an improved conversion rate, both enquiries and bookings have risen significantly. This resulted in the website being able to pay for itself within 4 months and developed a 6 figure sum over the course of its first year being live.