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Holly Chessman

About Holly Chessman

Holly Chessman is an expert on Content Marketing. Holly is the Principal at Holly Chessman Marketing. Named one of New England’s Top 40 Influencers in Content and Digital Marketing, Holly understands the power of building businesses online, as well as the skills necessary to produce and implement results-driven marketing processes and campaigns. She also love Science Fiction and owns a talking TARDIS.

It’s easy to fall into a rut and share the same content format over and over and over. No wonder many question the efficacy of their content marketing efforts. After all, who wants to listen to the same spiel time and time again, especially in a social media world where so much shiny and new…

Want an engaged audience to amplify your content marketing efforts? Ready to grow your reputation at high speed? If you answered yes to these questions, a Twitter chat is the way to go! Twitter is a great place in general to win customers and gain influence through your content marketing efforts. Twitter chats can give…

Looking to vastly grow your content marketing results? Ready to learn about a technique that is only just beginning to gain traction, yet can blow your social media goals out of the water? It’s time to embrace employee advocacy, the stealth ninja tool for amplifying content marketing efforts. Employees are already talking about their work…

In today’s connected world, content marketing has become a key part of every company’s marketing efforts. Content marketing is a great way to showcase a business’ value and expertise, build a business’ brand, and increase customers’ trust through knowledge sharing. However, have you ever thought about how you could use content marketing for building your…

Long-form content is a key to any content marketing plan. It provides the center around which all of your content marketing efforts will circle. That said, many people shy away from creating long-form content. It can be intimidating to figure how to focus and grow your content base. There are many channels on which you…

Anyone can dabble in content marketing, but not everyone gets it right. It’s easy to make a mistake on social media that can burn you in a very public manner. Not every mistake is a going to sink your company, so what’s the harm? The answer to that is that is if you don’t do…

Feeling like a content marketing pick-me-up? Need to come up with fresh ideas? Wondering why your audience isn’t interested in your content? It’s time you started to add some interactive content to your content marketing efforts. Reading content is great, but getting your audience personally involved in your content is even better. When customers can…

Are you interested in becoming a B2B content marketing expert but aren’t quite sure where to start? Does just the thought of creating a blog post or sharing your content on Twitter leave you in a cold sweat? It’s time to conquer your fears and show the world the amazing content you’ve created. Tackle these…

Events provide the perfect opportunity to promote yourself and your offerings. You have a ready-made, targeted audience and a very specific time period during which you can stand out as a knowledge provider and a thought leader. It doesn’t matter whether you are running the event or simply attending – you can’t afford to miss…

Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and…

One of the greatest powers of social media is that you can use it to humanize your business. Using emotions in content marketing programs allows you to transform your organization from an unfeeling company to a group of human beings with personalities. Suddenly, your business becomes relatable and customers become supporters and loyal followers. Emotional Branding…

There are a ton of tools available to help you improve your content marketing efforts. However, for those with a smaller budget, many of those tools can be priced far out of reach. The good news is that there is also a whole range of free and affordable content marketing tools. For a great list…

Hilarious content marketing campaigns can be very effective. Yet many companies shy away from using humor in their marketing process. It can be difficult to know where to draw the line between “amusing” and “offensive”. However, when done right, humor can help you gain brand recognition and new customers. Seeing how others do it right…

A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use tools. While there are many tools that claim to “do it all,” the truth of the matter is that no single tool meets every need. The best way to achieve the…

You know that growing your customer base through content marketing is important. At the same time, people these days have a lot of choices at their fingertips. They want to know that you are willing to go that extra step to make their experiences worthwhile. Building great customer relationships is key. If you aren’t putting customers…

It’s hard to do content marketing right. You can easily fall into the traps of shouting out your own accolades, writing great content and never having anyone see it, or even being confused about what makes great content to begin with. Luckily for us, however, some companies have content marketing down pat. Take a look…

Whether you’re talking New Year’s Resolutions or best practices, there are plenty of small tweaks that will not cause you pain but will definitely improve your content marketing efforts. Make this year your most productive, effective, and social year yet with these five easy-to-keep – yet critical – resolutions. 1. Plan Out Your Content…

Are you creating high-quality content yet experiencing little traffic? Maybe you’re wondering why even though you’re posting on multiple channels no one is clicking on the headline you’re sharing on social media and checking out your content? If so, it’s time to start thinking about improving your headlines. In content marketing, more important than likes and…

Have you mastered Facebook yet fear Twitter? Does Twitter seem like a never-ending stream of unrelated thoughts passing you by at incredible speed? Are you uncertain about how to add your content into the fray without seeming like a spammer? Come on now, let’s give that fear a good old smack down! It’s time to break…

Want to get amazing content and social media event exposure? There are loads of ways to supercharge your experience – and it all starts with planning ahead. We all have very busy schedules. It’s hard to find time to complete the day-to-day activities of a marketing professional, let alone take some time to think about…

Are you finding that your social media audience is stagnant? Have you lost momentum with your customers and followers? According to marketing legend Gary Vaynerchuk, If you’re doing the same thing (day after day) and your business isn’t growing, you’d better listen to your audience. It’s easy to post on social media. It’s harder to…

Have you ever felt that lump of abject dread in your stomach when you stared at the keyboard, trying to fuel ideas for new content? Fear no more! It’s time to start creating content! And not just any content – shareable content! While producing new content daily is a lofty goal that not all of…

The content marketing choices you make will have a direct influence on how your audience perceives you, interacts with you, and trusts you. If you make the right choices, you will develop a loyal following that will translate directly into increased business, a better reputation, and improvement to your bottom line. 1. Choose your content…

Content curation can be used to boost traffic, SEO, thought leadership and more. What’s more, there are some great tools out there to make the curation process extremely easy. Not sure what content curation is? Content curation involves gathering content from a variety of reputable sources and sharing it via a single source (for example…

Customers are at the heart of your business. Of course, they provide your business with the revenue it needs to keep going. But did you also think about the fact that they can help you grow your audience? When your customers get involved in your content marketing programs, the power of your efforts increases by…

When you provide relevant, meaningful content, you quickly become a resource for prospects and customers alike. However, producing content is a time-consuming process. For many companies whose resources are already stretched to the limit, producing enough content can become a real challenge. That’s where a guest blogging program comes in handy. No, a guest blogging…

Everyone knows you can acquire knowledge and connections by attending an event. But did you know you can also gain a ton of content that can be used to grow your audience, mark you as a leader, and provide material for weeks to come? Here’s how. 1. Pick Your Event Wisely There are so many…

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ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in the growing world of social media for business.