New brand for Fashion156.com ahead of London Fashion Week

Online fashion magazine Fashion156.com has revealed a new brand, website and online shop, developed by Loaf Creative.

The online monthly fashion magazine’s new website features specially shot photography and offers insight into the up-and-coming talent within the industry.

The agency was briefed with improving the design and usability of the previous website and branding, and has planned, designed and built a site that aims to be easy-to-navigate and appealing to users.

The site also includes a social media function, allowing users to post comments directly through Facebook, Twitter, email and Tumblr.

Tom Downing, digital director and co-owner of Loaf, said: “We are delighted with the outcome of the Fashion156 website and are very excited to be associated with such a unique, ambitious brand. The amount of hard work that F156 have put into documenting the fashion world over the years deserves an online platform that reflects all the beautiful content.”

Meanwhile, having designed the event branding and digital content for the CBI North West annual Dinner, held last week, also producing its photography, event displays, animated stings and video displays, not to mention the on-and-offline promotional event material, the agency will now work on the forthcoming CBI award ceremony taking place later this year.

This will see Loaf produce key design and digital elements for the event.

Loaf is an independent Creative Campaigns Agency. Loaf has re-shaped the best design, digital and integrated agency ways of working. Today we focus on Campaigns. We believe creativity can transform a ...

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