infoTECH News

[April 14, 2014]

New CommonSpot Release by PaperThin Improves User Experiences

BOSTON --(Business Wire)--

PaperThin Inc., a leading SaaS (News - Alert), cloud-based Web content management
solution provider, today announced the launch of its Spring 2014
release. Features in Spring 2014 enable content managers to do complex
tasks more intuitively while improving the site visitor experience for
better marketing results.

Leverage video content more easily-Take advantage of the power
of video to drive home your messaging though easy access, management
and publishing of internal or external multimedia assets within
CommonSpot's streamlined user interface. Native integration of
Brightcove and YouTube's external multimedia services enables you to
seamlessly and conveniently utilize the expertise and hosting capacity
of dedicated video-sharing services to improve quality, reliability,
efficiency, and control when serving video or multimedia content.

Change content layouts on the fly-As your content constantly
changes, don't force or shortchange messaging to fit page real-estate.
Instead, though one-click WYSIWYG options, change the page section's
layout on the fly to display the content the way you want it to
maximize effectiveness. Render content responsively using multiple
columns, tabs, carousels, accordions, type-ahead lists and by any
other means.

Manage navigation without code-Create flexible navigation or
context structures that hierarchically define your content, allowing
you to easily control access to your high level messaging. Then render
these structures appropriately for multiple devices in the form of
expanding/collapsing horizontal or vertical menus, accordion lists,
mega menus, carousels, etc., all without the need to write code.

Optimize websites for the disabled-Create accessible web pages,
organize content using HTML5 outlining, tag (News - Alert) content regions, view how
well those pages perform for accessibility, and optimize them in real
time for the devices and web access strategies most often used by
individuals with disabilities.

Easily incorporate responsive design-Utilize new CSS, container
and naigation capabilities to integrate any of the popular grid
systems, making it easy to incorporate a responsive design into your
site. Then once the design is set in place, designers can develop
pre-defined layouts that enable marketers to easily control future
content in a responsive manner.

In addition to these features, Spring 2014 includes numerous customer
requested improvements and enhancements such as the ability to post
social media content directly to LinkedIn and Facebook (News - Alert) group pages,
improvements to Google Analytics reporting, Contextualization
scheduling, updated browser and platform support and much more.

"Prior to selecting CommonSpot, we had used a home-grown CMS. We needed
to replace the system we had built, while maintaining the extensive
features we had developed. CommonSpot fit the bill. Additionally, the
features in CommonSpot Spring 2014 are helping us meet our strategy of
offering customers a more experience-focused website that leverages
features such as responsive design and multimedia-to name only a few. We
are excited about the functionality that the product brings us and look
forward to taking advantage of these features, once our new site goes
live later this month," said Allan Jagos, Project Manager, Robinson &
Cole LLP.

"Our move to CommonSpot Spring 2014 was prompted by the need for a
redesign of our Fiber Science and Apparel Design website. The
recently-launched new site takes advantage of the Navigation Builder
feature allowing our marketing team to easily manage site navigation,
reducing dependence on IT. We look forward to leveraging other new
features in CommonSpot as the site further develops," said Mark
Vorreuter, manager web and digital communications, Cornell University
College of Human Ecology.

"CommonSpot makes complex but critical marketing tasks simple," said
Todd Peters, president of PaperThin. "Implementing personalization,
responsive designs or even navigation in a manner that allows your needs
to evolve over time is often difficult. As a result these features which
greatly improve marketing results are often put on the backburner. That
is what the Spring 2014 release is about, making complex but critical
tasks more attainable for quantifiable marketing results."

About CommonSpot:

CommonSpot is a secure web platform that includes a powerful content
management solution, a suite of marketing solutions, web 2.0 and social
media apps, and an open-source application development framework that
allow organizations to create world-class web experiences. CommonSpot's
marketing suite helps organizations increase site traffic, optimize Web
content, improve brand loyalty, and achieve higher conversion rates. Its
intuitive user interface allows content managers to easily publish Web
content via any delivery channel (social media, streaming media, video,
mobile, etc.). Available on premises or in the cloud, CommonSpot serves
as a web foundation that empowers digital marketers to do their jobs
better for a greater return on marketing investments.