This is the story of that vision.

2001

The birth of an agency with a vision

GMI’s very first division, the Online Media Advertising segment marked the birth of a pioneering Digital Advertising Agency in the Middle East. We knew we were onto something extraordinary when leading brands in the region followed suit with the strategies we implemented while crafting our very first success stories.

The birth of a collaborative encyclopaedia

At about the same time, Wikipedia, one of the largest user generated content compiled was founded. Leveraging on the high level of connectivity the web provided, the internet decided to collaborate and collate.

2002

The Year of the Brave

GMI sets up Website Development as a separate division. While others looked offshore for their web related works, GMI broke the norm and decided to spin off a full-fledged, technically able and creative team who specializes in website development. To this day, Website Development is one of our core capabilities.

A brave new internet in the making

We were not the only ones who were brave - Google decided to mix things up a bit by introducing a new structure with both Google AdWords and Cost Per Click offerings. Today, this is one of Google's most successful services that allows brands to know where their every penny is spent.

2005

Building tall on a vision

At a time when the world was yet to understand the true potential of SEO, GMI rose to the top with a dedicated SEO division. GMI mastered the art of SEO with a highly specialized team with a performance record that outdid every other industry standard, even to this day.

The world was watching

YouTube was well on its way to the top as well. Today, YouTube has grown to be one of the most effective means for communication via videos, posing a serious challenge to traditional media. It was a classic David vs Goliath move. No one saw it coming. Except us.

2009

GMI harnesses the strength of Social Media

Sometimes, joining a conversation just wasn’t enough. So GMI started creating conversations through its brand new Social Media division. Today, our team of experts and strategists is one of the most capable in the Middle East.

The world started talking through Whatsapp

Meanwhile, the world found a new way of talking to each other. With Whatsapp available for download, the conversations just kept on going.

2012

We knew because we Listened.

With yet another signature move, GMI leaped ahead of the crowd with the start of a brand new division - Listening. Identifying the need to deep dive and understand what the users were talking about helped GMI to assist some of the biggest brands in the Middle East to strategize better.

Listening to a new tune

While we Listened, the world dances to Gangnam style by Psy, the most watched video on YouTube till 2015. Psy decided to go unconventional with his signature moves in this record breaking music video.

2014

SHORTIES Snackable videos that people love talking about!

With everyone’s attention span dropping to a level lower than that of a goldfish, GMI decided to rise to the occasion and create engaging, interesting and viral videos that people love talking about. GMI did this by rolling out its very own Video Production unit.

More videos for everyone

Meanwhile, Facebook tries to keep viewers interested in videos by introducing the auto-play feature on its Newsfeed. Short, easy-to-view videos takes the lead with this brand new Facebook feature, which has dramatically increased video view.

2015

Making a big difference with Big Data

With the start of our Analytics division, our experts were now turning powerful insights into action. Our team was making the most of Big Data to make a huge difference to our clients.

Seeing the world in a different light

Virtual Reality gets a boost with major players in the market introducing commercially available products. Facebook introduces 360 videos in an attempt to give its users what they really want - a truly immersive experience.

2017

A year of insights, innovation and results

Driven by passion for all things digital, we are constantly moving ahead. And through innovation, creativity and sound strategy, we always ensure that we get our partners results. This is what keeps us going. This is what has kept us at the top, year after year.

With digital, there’s always something new in the making. You can expect the same with Global Media Insight too. Stay close to us know more about developments in digital and GMI.