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Feb, 13 2018

IKEA partners with India's first mattress supplier

According to IKEA, to begin with SMFPL will begin supplying mattresses to IKEA stores in the Middle East and later when the retailer’s first India store comes up in Hyderabad later this year, it will also start supplying for the India store.

Swedish retail giant IKEA has partnered with Hyderabad-based Shree Malani Foams Pvt Ltd its first mattress supplier from India , which makes mattresses under the Centuary brand to manufacture roll-pack mattresses as per IKEA’s specifications for its stores in India and globally.

According to IKEA, to begin with SMFPL will begin supplying mattresses to IKEA stores in the Middle East and later when the retailer’s first India store comes up in Hyderabad later this year, it will also start supplying for the India store. While the Hyderabad store is slated to open its doors this summer, it also has outlets coming up in Bengaluru and Gurugram.

Pankaj Date, business development manager (comfort, purchasing and logistics) South Asia said, these efforts of IKEA’s have been aimed to co-create specific products with the intent to explore other markets as well as its local sourcing commitment to the Indian government,

Elaborating on the partnership with IKEA, SMFPL managing director Siddharth Malani said the company has invested an additional Rs 15 crore in setting up an add-on facility at its existing Chegunta plant to cater to the mattresses as per IKEA specifications and is eyeing a turnover of over Rs 200 for FY19.

Malani said, “The plant will manufacture 10,000 mattresses per month, which works out to 1.2mn mattresses per annum.”

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