Watching the NBA playoffs yesterday, there were quite a few ads for the new LEAF. I don't really recall a lot of paid advertising for LEAF 1.0. This bodes well for how serious Nissan is about promoting the LEAF as a mass production EV in the US. Advertising during the playoffs isn't cheap, so to focus on only one car and an EV at that is a big deal. I would guess that the audience for the NBA playoffs isn't dominated by EV nerds.