Thoughts From the CoffeeTable

Michael

Let’s Groove Tonight

Thoughts From the Coffee Table: His name is Karlos Klaumannsmoller, and he makes me smile.

I can honestly say that, other than the Superbowl, I do not purposefully sit through commercials. Except this one.

Karlos plays a loveable character in a medication commercial, and his dancing just makes me smile. I can’t get enough of him! He dances through work, mowing the lawn, and dog walking.

I find him irresistible!

I began to wonder about this last night. What is it about him? What compels me to sit down and watch this commercial every time I hear the music? What is it about his dancing that I find so loveable?

He reminds me of that one awkward but lovable relative that dances every song at a wedding and leaves sweaty. I suppose he is me. And you. And human.

Advertising is a tough game. This ad will not make me buy this product. I didn’t even really know what the product was until I decided to investigate further last night. I don’t imagine I will recommend the product to anyone simply because I love the actor.

But they did find a way to reach me.

They tapped into my love for dorky middle-aged guys with questionable dancing skills. I think it’s time to watch the commercial again….