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Former Celine creative director Phoebe Philo was tasked with revamping the dormant French maison in 2008, and by 2010, had completely ushered in a new era of femininity in fashion. Nothing short of a movement that eventually filtered down to the high street, Philo's artful silhouettes and considered approach to design created a new archetype for modern women everywhere—one they actually wanted to be.

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2011:The 'Kate' Effect

It would be impossible to talk about fashion in 2011 without mentioning the eternally stylish Kate Middleton (can you believe this photo is from way back then?). After all, it was in 2011, the same year that she married Prince William, that the now-Duchess became a bonafide style icon. Elegant yet accessible (thanks to her reputation for enjoying high street fashion and re-wearing clothes), Kate's look was sought after all over the world. Items she wore sold out within minutes of her being photographed in them and designers discovered a new muse, one whose influence was omnipresent on the runways at New York Fashion Week in September 2011.

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2012:Peak Fast Fashion

High street retailers Zara and Topshop arrived in Australia in 2011, bringing with them their democratising approach to fashion and the chance for everyone to sport the latest trends, hot off the runways and at wallet-friendly prices. The following year, however, the ubiquitous movement took a turn, with conversation around the ethics and impact of fast fashion beginning to grow, particularly in the wake of a fire in an apparel factory in Bangladesh that killed at least 112 workers in November 2012.

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2013:Black and White

Fashion took many forms in 2013, however the strongest trend was arguably one with perennial appeal: black and white. With the pace of the industry changing, thanks to the boom of online shopping, bloggers and fast fashion, the very notion of what constituted a 'trend' became blurry for fashion experts and consumers alike. This is arguably why black and white, a trusted combination older than time itself, became one of the leading looks of the year.

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2014:Normcore

Coined in October 2013, 'normcore', a portmanteau of 'normal' and 'hardcore', became the dominant look of the following year. Commencing as a sort of an ironic 'anti-fashion' trend (as many fashion trends tend to do), its proponents' objective was to blend in by wearing extremely ordinary clothing. These include non-descript everyday items like t-shirts, sweaters, Birkenstocks, sneakers and jeans, typically in muted colours like black, grey and khakhi.

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2015:Activewear

There's a reason that video about doing everything in your activewear went viral in 2015. It's because, well, we started doing everything in our activewear! No longer relegated to the gym, 'activewear' became a mainstay in the lexicon and wardrobes of style-conscious folk in 2015, and hasn't really looked back since.

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Activewear's street-chic cousin 'athleisure' got its moment in the sun in 2016, thanks to labels like Off-White, Vetements and Supreme gaining mainstream popularity. Around the same time, heritage sportswear brands like Ellesse, Champion, Kappa and Fila all began making comebacks, catering to the widening sneaker culture and fashion's love affair with comfort (call it the activewear influence) with clothing to match.

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2017:Logomania

In late 2017, The Business of Fashion posed the question, "Have we reached peak logo?". It was an entirely valid musing, one that had followed many fashion months' runways and street style ensembles littered with logo-emblazoned items, starring everything from stamped scarves and tees to handbags. Moreover, 'saves' for logo-centric style reportedly increased by a whopping 203% on Pinterest in the same year.

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2018:Scandinavian Style

With Copenhagen Fashion Week well and truly hitting the world's collective radar in 2018, it's unsurprising that Scandinavian style grew to become one of the biggest breakout trends of the year. As a result, we saw an increase in our penchant for cool colours and playful pastels, the rise of the Scandi-blonde hair colour, and a feverish obsession with voluminous dresses à la Cecilie Bahnsen.

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2019:'90s Nostalgia

Although 2019 saw the birth (and rebirth) of many trends, none of them had quite the same renaissance as fashion and culture's love affair with all things '90s. It's a relationship thoroughly exemplified by the countless times celebrities donned the era's most significant looks, including mom jeans, dad sneakers, head-to-to leather, Clueless-style plaid, slip dresses and Dr Martens, just to name a few.