Whole Foods is overtaking Amazon's brands with $10 million in sales in just 4 months

Whole Foods' 365 Everyday Value brand is now the No.
2-selling private-label brand that Amazon offers, according to a
report by One Click Retail.

The brand has generated $10 million in online sales in
the first four months since Amazon acquired Whole
Foods.

Amazon has sold $10 million in Whole Foods snacks, canned foods,
and frozen fruits and vegetables in the first four months since
the brand became available on the retailer's website.

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Whole Foods' 365 Everyday Value brand is now the No. 2-selling
private-label brand that Amazon offers, according to a report by
One Click Retail, an ecommerce analytics firm.

The top-selling brand is AmazonBasics, which features generic
versions of electronics accessories, like cables and plugs.

"Already with an estimated $10 million in sales since launch and
with an average weekly growth of 9%, we can pretty much guarantee
that this is going to be a huge brand on Amazon in 2018," One
Click Retail said in its report.

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Amazon added Whole Foods' products to its website in late August,
shortly after closing its $13.7 billion deal to acquire the
grocery chain.

The brand is now overtaking some of Amazon's top food brands on
the site, such as Happy Belly.

"One of the top brands, Happy Belly, was the leader in trail mix
at the end of Q3, but - despite strong sales - that product line
was dropped at the beginning of October, effectively making 365
Amazon's new official snack food brand," the report said. "Happy
Belly has since transitioned to selling coffee and spices, but it
hasn't recovered from the sales drop caused by losing trail mix."

Another major grocery brand, Wickedly Prime, has also seen its
growth flatlining since the launch of 365, according to One Click
Retail.