The retargeting industry has seen a boom in recent years as consumers become increasingly immune to generic display campaigns, creating a need for highly targeted and personalised campaigns aimed at the individual rather than the masses.

For advertisers, site retargeting has become standard practice, and they are looking at new and innovative ways to retarget their customers.

We had a hunch that word choice in email subject lines have a strong effect on response rates. So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t.

Why? Because President Obama has done more for email marketing than any world leader in the history of mankind. How? By focusing on subject line testing, his digital team optimised their donation campaigns to generate hundreds of millions of dollars online.

Despite Obama’s best efforts, most marketers still view email marketing as the Bluth Company’s Banana Stand of Arrested Development fame: a more boring and less sexy marketing channel than pretty much anything else imaginable.

Australian consumers buy more from retailers with loyalty programs, and are more likely to choose a brand with a loyalty program, but this doesn’t mean they will be more loyal, according to a new report.

This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice.

The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services.

The report covers those providing listening and management services catering to enterprise companies, as well as those catering to smaller businesses or specific objectives from their monitoring and influencer outreach activity.

A new report has revealed that Australian Twitter users follow brands in order to keep up to date with new products, rather than score freebies or discounts.

ExactTarget’s 2013 Executive Summary collates the results from surveying 8,276 consumers across Australia, Brazil, France, Germany and the UK, and looks at the motivations behind why and how users interact with brands online.

Google and PricewaterhouseCoopers are predicting that Australian tech businesses will be worth $109 billion by 2023, employing 500,000 people and contributing as much to the Australian economy as the retail and education sectors.