RECONSTRUCTION

One of America’s most trusted private homebuilders, Ashton Woods is growing at a rate that easily outstrips industry averages. One of the casualties of such unprecedented growth is brand consistency—too many individual markets and communities creating their own look and messaging.

Approach

Working with a new brand positioning strategy and identity, we helped launch the new brand in print, outdoor, collateral, community signage and online marketing. Frederick Swanston worked with Marketing Managers in eleven divisions to implement the new identity across the country.

Result

The Ashton Woods brand provides a consistent look across their one-hundred-plus communities nationwide. The Marketing Managers responsible for those communities welcome the consistency, and count on Frederick Swanston to manage a wide range of projects on their behalf.