Nomination Title: L’OCCITANE Gift For You

Background:

(X'mas 2016 & Valentine's Day 2017)

Gifting Seasons, incl. Christmas & Valentine’s Day are always the peak of sales for retail market.

“L’OCCITANE Gift for You” - The online & mobile shopping and gifting site proactively captured target audience’s attention and brought them the complete gifting solution. It integrated online shopping and instant payment with gifting to friends and families, including redemption. This solution created a great and unique value to potential customers, which could differentiate from other online shopping platforms or sites.

Challenges:

-Fierce competition in Christmas & Valentine’s Day - Most of the skincare brands offered seasonal discounts and sales – i.e. many options for consumers, on all retail platforms
-Online shoppers look for a quick and simple solution – Most online shoppers were only willing to spend few seconds to browse for relevant contents. Thus, the purchasing interface must be in a very impressive design and easy to use

-Comprehensive online shopping experience connected with the project’s aim
-The “Gift-for-you” site integrated selling, payment and redemption system, which was convenient to both online and mobile users
-Different from many existing online shopping sites, the campaign brought gift to customers instantly via an online platform
-Maximized conversion rate
-Customers were directed to the campaign site by Facebook Ad. Hence, the attractive interface design triggered customers’ buying decision
-Social network served as shopping platform
-This campaign site reached the target potential customers proactively through Facebook with optimization
-To alert the receivers about the gifts in an efficient way, it integrated WhatsApp, No.1 popular social communication platform in Hong Kong
-Simple and fast redemption flow design
-Receivers only needed to select the redemption store via the unique SMS message and show the message for redemption
-1-page-1-action for customers avoided confusion and reduced the drop-out rate
-After purchasing, customers would receive an instant confirmation email and SMS to check the order status. Other than SMS, customers could choose to send a WhatsApp message to receivers -- communication was even closer and more effective
-The user-friendly design brought an excellent experience to customers
-Secured redemption process
-Each redemption required scanning the unique QR code
-Also, receivers were requested to input mobile numbers for verification.
-Converted potential online customers to offline purchasing
-Potential customers were driven to store redeeming their presents, which was an extra sales opportunity.
-User friendly backend technology support with live update
-Backend system provided timely updates of order allocations and redemption status, which allows better stock control.
-No extra POS integration required
-iPad App was provided for frontline staff to complete the redemption process, which avoids human mistakes and saves time.
-Besides, order details and redemption status could be shown by just scanning the unique QR code. Thus, it can be adapted to many existing retail businesses easily.