EP Review-IVRY by 100S

Pimp rap is a hard thing to explain support of. All you can say is that when it works its amazing. The job of a pimp is to make you choose his or her services, so a great pimp rap musical experience should be just as engaging; something that sucks you in and draws you to its center as if by hypnosis(at the very least manipulation).

The production on IVRY distills elements of ratchet, funk, cloud rap, and anything else that will seduce listeners into the 100S world. The sound of IVRY is so important this project has five executive producers (three of which have production credits). 100s is not only one of the executive producers but one who shares two credits on songs that straddle styles. One of them is Thru My Veins which is 50% cold blooded bluster “Perm on my back, rolllin’ through these streets never pack heat I shoot when I spit…” and 50% super catchy chorus. It has a lot of the open reverberating space that cloud rap had but with a blustery 808 build you might associate with the trap sound. F*ckin Around is the other one he had a direct hand in and it’s the first moment you can stop and say Roger Troutman would have loved this song. West coast funk is deeper than Dr. Dre it goes back to Con Funk Shun and beyond and this song carries it all. While the funk bubbles 100S stays in pocket with harsh rhymes like “Who said the best things in life are free must have never met a mother#$%@* like me!”

Different Type of Love will transport you to that post-disco R&B Rick James frame of mind as if Daft Punk and DJ Quik merged power sources. These songs are so unexplainably catchy. You can play them in a car with whoever and they will just sing along never thinking about what the heck they are actually saying. IVRY is a total of eight songs and at least three feel like solid gold West Coast smash hits that should have been in my mp3 player years ago. All the rest fit from the intro to the last track. People have been trying to tell me about 100S (FME Contributor DL for one) but I was never swayed either way until I first heard the cooing chorus of Middle of The Night over that amazing drum pattern. I remember thinking, “Wow, now I have to go back and listen to Ice Cold Perm again.” Better late than never there.