Listen to Jack White’s New Song, ‘Battle Cry’

'Battle Cry' is the official anthem of a sporting goods company which White co-owns

Jack White has released a song that he wrote as part of a promotional campaign for a sporting goods company called Warstic, which White co-owns. That song is ‘Battle Cry,’ listen below. You can also watch Warstic’s promo spot, titled ‘Warcry: the Battle of the Hawk & the Raven,’ which features ‘Battle Cry’ as well as an appearance by White.

According to a press release, ‘Battle Cry’ is the official Warstic anthem, and is written, produced, and performed by Jack White. White’s Third Man Records will also release a limited edition, one-sided, gold colored vinyl 7” of the anthem available exclusively at Third Man’s Nashville and Detroit storefronts and select independent record stores as part of their contributions to Record Store Day 2017 on Saturday, April 22nd.