I’m going to guess it’s the cool creative stuff? Perhaps the sugar-fueled brainstorming sessions? Maybe planning out a killer campaign that will change the world?

The reality of marketing is very different isn’t it? What does your to-do list look like right now? If it’s anything like mine it comprises a list of e-mails to send, phone calls to make, people to persuade, content to produce and pitches to prepare for.

This probably isn’t what you signed up for, but do you enjoy it anyway?

The irony is this, the execution, comprises about 90% of our work. CIM, Universities and other institutions that teach marketing focus almost entirely on the strategy. But surely, the easiest way to be a better marketer is to be better at the process. It’s to send better e-mails, make better phone calls, be more persuasive, produce better content, prepare better pitches.

What do you think? Do you really enjoy marketing, or do you just love the idea of it?