Amazon Taking on Apple With 3-D Smartphone

Amazon is expanding beyond its range of Kindle devices as it aims to compete more directly with Google and Apple. Photo: Associated Press.

This transcript has been automatically generated and may not be 100% accurate.

... the the ... Amazon is developing a smile phone with a three D strain will Street dolls like fencing and joins us now on euro in sentences go ... and areas for and drank a big news ... sure well of ... it sounds kind of interesting ... it's a it's an attempt by Amazon to differentiate of smartphones pursuit of a smartphone now with what's in the works is smartphone difficult to differentiate itself from ... OE other smart phones out there ... there's quite a few so they have to do something that special ... explain to me Greg one is they take a three D screen on the phone I mean what that what does that mean I can see three D images of this I mean it's a long piece grain ... know it it's it's for three D images so ... imagine a figure on your phone that ... the extremists who looks like it's floating above the screen is the isthe goal ... and you can see it from all sides inserted for ... the three dimensional futuristic looking looking image ... such as this really flat with your cost to ... ah but ... was only the hope is that this ... God ... this interface to allow you to ... store scroll through the screen with your eyes alone not even using your fingers ... sounds kind of interesting in it ... and it does some very futuristic magazines Amazon's attempt to take ... Apple on head on I mean that they getting close on taking Apple on head on with with that ... that tablets I mean is this just the latest some stomach in this war ... that that to do with a look at it in obviously Apple has a very successful smartphone to their own and an Amazon would love to participate ... the ... issue for him as on is that ... as you go by your business every day ... you might carry around a tablet or smartphone that someone else makes ... what they like to be built to one in your pocket and they wanted it and its associated with the ... Apple of course as special video on you ... through their I've found so ... it was on is looking for new ways to ... learn more about their customers may be target ... new products and Eurosport content ... right stuff we look