How to create and set up social media accounts for your storage business

If you’ve ever had trouble setting up your social media accounts, you’re not alone. Creating a business account is a little trickier than creating a personal account, and many storage owners reach out to us looking for information on how they can set up their social media accounts to optimize their social marketing efforts.

To make it easier, we put together this guide with easy-to-follow steps on how to create and set up your business’s social media accounts for the big three: Facebook, Instagram, and Twitter. Check them out below — and be sure to scroll to the bottom of the post for our free social media playbook!

How to Create a Facebook Page for Your Storage Business

Step 1: Sign up

To create a Facebook Page for your business, sign in to your personal Facebook account and go to facebook.com/pages/create/. (If your business already has a Facebook profile, convert it to a Page by following these steps.)

Select “Local Business or Place” and enter your business contact information.

Step 2: Upload images

Next, you’ll be prompted to upload a profile image for your business (usually your logo) and a cover image that fits Facebook’s image size requirements. Cover images are the perfect place to show an aerial view, street view, or wide-angle shot of your facility.

Step 3: Choose a call-to-action (CTA) for your Page

Choose a CTA from the drop-down list. “Contact Us” is a good choice for most storage businesses.

Enter a link to your website and click "Add Button."

Step 4: Add features to your Page

Write a short blurb about your business for your About section.

Turn on messaging to allow people to send your business (or keep it off to prevent incoming messages).

Step 5: Add multiple facility locations

Under Assets, choose Business Locations. To see this option, you must be an Admin or an Editor; you may need to ask your team to upgrade your Page role. If you still can't see this option, you may need to Request Locations Access.

Step 6: Publish your Page to make it visible to everyone

In the top right corner of Page navigation, click “Settings,” then click “General” on the left navigation bar.

Click “Edit” under “Page Visibility” to publish your Page.

Step 7: Start posting

You’re ready to start posting content and sharing posts on your wall! For tips and templates on what to post, check out our free social media playbook below!

That's it!

How to Create an Instagram Account for Your Storage Business

Step 1: Download the app

Grab your smart phone and open up the App Store. Instagram is a mobile app, so you'll have to use your phone to use it. Search for Instagram in the App Store, then tap the icon to download it.

Step 2: Sign up

Once you’ve installed the app, open it up. You'll be greeted by a sign up screen.

Here you have two options to choose from:

Sign up with your email.

Sign up through your Facebook account.

We recommend selecting Sign up through your Facebook account to connect your Instagram to your Facebook Page right away, unless you have a personal Instagram account already associated with your Facebook login information. If you don’t have a Facebook Page for your business,pause here and create one first!

Step 3: Choose a username and password

Pick an Instagram username (your @name). Consider making your Instagram username the same as your Twitter handle, if possible. Don’t forget to write down your new Instagram email, username, and password.

Step 4: Fill in your profile

View your profile by tapping the “Edit Profile” button.

Tap at the top right and make sure your profile is set to "business profile." If it says "Switch to Business Profile," click it.

Next, it will ask you to connect your business Facebook Page.

Select your business's Facebook Page.

On the Set Up Your Business Profile page, review your business's contact information, make any changes, and fill in any missing information, such as your profile image (usually your logo), website link, and bio.

Step 5: Start following people

Tap the user's profile and select "Follow" to start following the user. Keep in mind, people can see who you follow, so avoid following political or controversial figures.

Step 6: Post your first photo

You’re ready to start sharing content! Post your first photo or video by tapping the camera button in the middle.

That's it!

How to Create a Twitter Account for Your Storage Business

Step 1: Sign up

Go to www.twitter.com or download the Twitter app on your smartphone or mobile device

On Twitter’s site, enter your name, work email, and create a multi-user friendly password for the account. Don’t forget to write down your new Twitter email and password.

Twitter will send your email a confirmation link. Click it to confirm and continue.

Step 2: Create a Twitter handle

Pick a Twitter handle (your @name). Consider making your Twitter handle the same as your Instagram username, if possible. Remember: the shorter the better. You want to be searchable for your customers and others in the industry.

Step 3: Upload images

Upload a profile image for your business (usually your logo) and a header image that fits Twitter’s image size requirements. Header images are the perfect place to show an aerial view, street view, or wide-angle shot of your facility.

Step 4: Add profile details

Step 5: Connect with others

Follow other local businesses, competitor storage brands, software and technology vendors (cough, @storEDGE, cough), and more! Keep in mind, people can see who you follow, so avoid following political or controversial figures.

Step 6: Start tweeting

Now you’re ready to send your first tweet! Post your first tweet by tapping at the top right.

Remember, each tweet only allows 140 characters (including Twitter usernames and links). Aim to be witty and concise without being too casual - i.e., share lighthearted, fun updates, but don’t abbreviate “your” to “ur” or misspell things for brevity.

Write a message and attach images, a short video, or a GIF.

Before you go, don't miss out on our ultimate social media playbook for great post ideas and templates. The best part? It’s free!

POST TAGS: social media, social media tutorials, and how to create a social media account

Jana is a marketing communications specialist living in Kansas City. A graduate of South Dakota State University with a master's in mass communication, Jana enjoys bringing technology, web marketing and industry news and tips to self storage owners and managers.