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When Amazon Is Walmart

What it means to buy from Amazon and get something from Walmart or Target. John Taggart:

It may sound suspicious, but it’s totally legal.

“Retail arbitrage” happens when someone purchases an item from one merchant, then turns around and sells it somewhere else for a profit. And thanks to the popularity of online marketplaces, it’s become a somewhat common occurrence.

Say what? CNBC ran a test by ordering items from Amazon. Guess where they came from?

Of the 32 items ordered from Amazon, the majority of which were fulfilled by third-party vendors, six came with Wal-Mart or Target labeling or packaging.

The four bookshelves ordered from Amazon were fulfilled by three different third-party sellers. Yet each one arrived to their respective cities in packaging with Wal-Mart’s labeling.

You’ll know things have gone completely crazy when you can order a Samsung Galaxy Note 7 from the Apple Store.

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