Yoga Teacher Marketing 102https://yogateacherpro.com/uncategorized/yoga-teacher-marketing-102/
https://yogateacherpro.com/uncategorized/yoga-teacher-marketing-102/#respondMon, 19 Aug 2019 13:19:42 +0000https://yogateacherpro.com/?p=2009In today’s feature, we’re going to cover some basic principles of yoga marketing.
And you’ll also learn what I consider the most important thing when it comes to understanding marketing.

Staying True to Yourself in the World of Personal Branding

For many yoga teachers, spiritual practice and self-promotion do not mesh well. The term “personal branding” can be particularly off-putting, as it tends to spark negative connotations ranging from “corny” to “contrived”.

A different kind of marketing is entirely possible, though. And AUTHENTICITY is the key ingredient.

Personal branding can be a gift. It can help you reach a broad audience and share your skills, and services with people that need them the most. It can shine a light on your values and goals, and connect you with a like-minded client base.

Personal branding is not just about presenting a perfectly-polished image to the world. It’s about communicating WHO you are and WHAT you stand for.

“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.”

So, how do you formulate a personal brand while staying true to yourself?

Personal Branding vs. Professional Ethos?

Product design leader, Trip O’Dell, suggests that you think of your “personal brand” as your “professional ethos”. While the former term may feel “artificial and phony”, the latter refers to “an authentic expression of your values and identity as a leader.”

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https://yogateacherpro.com/uncategorized/yoga-teacher-marketing-102/feed/0Yoga Teacher Marketing 101https://yogateacherpro.com/uncategorized/yoga-teacher-marketing-101/
https://yogateacherpro.com/uncategorized/yoga-teacher-marketing-101/#respondSun, 04 Aug 2019 13:46:05 +0000https://yogateacherpro.com/?p=1925In today’s feature, we’re going to cover some basic principles of yoga marketing.
And you’ll also learn what I consider the most important thing when it comes to understanding marketing.

This tool comes free as part of your Facebook business page ads manager. We’ll provide future training on the finer points of using this, so we won’t get into it now.

Yoga Teacher Marketing results on Audience Insights

Here are the results of a recent basic query we did on our Facebook Audience Insightsresearching ‘everyone on facebook.’

For Country, we’ll choose the United States, ages 18 and up, Women & Men, and people who like yoga.

Screenshot

We can see on the screenshot that 76% of the people who like yoga in the USA are women. Of those women, 26% are between the ages of 25 – 34.

To understand even more about our potential students, we can click on the ‘Page Likes” tab.

Here we discover that they like to buy groceries at “Whole Foods.” We can also see what bloggers and clothing brands they like; and even that their favorite politician is Bernie Sanders.

With this data, a picture of your potential students starts to shine through. Getting to know your target market and niche will help you massively in answering the next critical question.

Step 2 – How do your clients want to feel?

According to entrepreneur and marketing guru, Seth Godin, people want things because of “what it will do for them” and “the way it will make them feel”.

Research shows that people make buying decisions based on emotion far more so than on logic or reason.

If you want to engage your audience, emotional connection is key.

A study by neuroscientist Antonio Damasio found that impaired decision-making was associated with damage to the part of the brain where emotions are generated, suggesting that the link between emotions and choosing is part of our basic human nature.

“If you want to be the best in the world, don’t start by trying to create the best product or service. Start by figuring out how people want to feel.”

Bernadette Jiwa – Brand strategist and storytelling pioneer

So, HOW do your yoga students want to FEEL?

In January 2019, the website Eventbrite collaborated with OnePoll to survey 2,000 Americans on what motivates them to practice yoga.

A majority expressed a desire to release tension (54%) and get physically and mentally stronger (52%), while others said that they want to feel happier, have more “me” time, and feel less lonely.

People who are drawn to yoga also tend to value: sharing (empowering others, being part of a community, and bonding with people who share their perspective on life), self-care (eating right, staying in shape, and avoiding unhealthy habits, conscious living (looking after the environment, respecting nature, and helping others), and spirituality (a connection to something beyond the physical or material world).

What are some other emotions and values that are important to YOUR NICHE MARKET?

Have a look at the following successful marketing campaigns from the past. Can you guess what feelings they tap into? Become an expert at spotting emotionally-engaging content. Once you understand that products and services sell because of the way they make people FEEL, you can begin to design specialized marketing content that evokes emotions.

Online or off, it’s still about human connection

Do not underestimate the power of reaching out to your customers in a human and personal way.

By appealing to the right feelings, you can influence them to notice, remember, share, and buy your product or services.

Be mindful to look out for emotional marketing all around you, and ask yourself how they make you feel.

Next week we’ll bring you free content on growing your community on Facebook the right way. So you can have real fans that support your teachings and grow with you.

And we’ll show you how we built an active and highly focused Facebook following in under 1 month.

Remember, if you have examples of emotional advertising, please leave it in the comments.

If yoga teachers don’t promote the benefits of yoga and their own personal expertise, how will people find them?

By promoting yoga, you’re making it possible to reach more people.

How much value has yoga brought into your life? By monetizing yoga, you’re sharing the message that yoga and its teachings are valuable in society.

So get rid of the idea that yoga and money are in conflict. We all need food and have bills to pay.

So Many Teachers

Due to the low-profit-margin in group classes, yoga studios increasingly focus on teacher training to make money.

The result of this is a market overrun with teachers. Yoga author Leslie Kaminoff puts it best, explaining the yoga teacher hiring process.

“You’re going to pay us [yoga studios] thousands of dollars, and if you’re really good, what you get to do is get an entry-level position in the shitty time slot that nobody else wants to teach in.”

Right now it’s estimated that there are over 14,000 new yoga teachers each year. And that’s just in America.

With all these teachers, there aren’t enough studios to employ them all. Even if you are able to find employment at a great studio or gym, the starting pay for a yoga teacher is $35 per class.

If you’re teaching 15 classes a week, that still only takes your yearly income to just over $25k a year.

When you consider expenses like rent, gas, insurance, clothes, and other necessities, it becomes clear that this isn’t sustainable.

But, there are yoga teachers out there crushing it. Many thriving off of private & online classes, paid sponsorships and special events. How do they do it? They can’t all just be independently wealthy… can they?

The Secret? Marketing

Their secret is that they have learned how to brand & market themselves.

Learning how to market and gain a following on social media can seem overwhelming.

But like any skill, it’s completely learnable. When broken down into steps, it’s really not that hard.

Social media and new marketing tools make it possible to target your audience in ways that were never possible.

Imagine the cost of an advertisement in a magazine, yellow pages or a TV ad. Those were the only options for our parent’s generation.

With that type of marketing, you paid a big lump sum and had no way of knowing if it was working or not.

With today’s marketing tools, you know exactly what works, what doesn’t and can customize it to any budget.

Did you know you can start an advertising program on social media or Google for as little as $5 a day? Then, when you see what works, what gets students to the mat, you can add more.

That way, you’re only spending money to get a return on it. It sounds too good to be true but it’s the new technological world we’re living in. Better to get with it than be left behind.

Google is the second largest company in the world (based on market capitalization). 95% of those profits come from Google Search Ads.

Facebook is #6 and their profits come from ads too.

Obviously, these ads are working for a lot of people.

Learning how to master new marketing tools is essential for your growth and business as a yoga teacher.

We believe information should be free.

Yoga Teacher Pro is dedicated to giving you the tools you need to turn your practice into a career that takes care of your needs and can even lead to abundance.

]]>https://yogateacherpro.com/growth/quit-your-day-job-making-yoga-your-career/feed/1How to become the best blogger in your Yoga Nichehttps://yogateacherpro.com/career/how-to-grow-a-successful-career-in-marketing/
https://yogateacherpro.com/career/how-to-grow-a-successful-career-in-marketing/#commentsMon, 25 Dec 2017 04:33:09 +0000http://wopestudio.com/demo/marketer/?p=64Being the best in your yoga niche Content is king and content marketing has the easiest set up of any marketing that matters these days. Becoming the best blogger in ...

Being the best in your yoga niche

Content is king and content marketing has the easiest set up of any marketing that matters these days.

Becoming the best blogger in your yoga niche is important for building your brand and followers.

The content marketing scene has become so vast and complicated, that a lot of people are struggling to keep up.

It is now the second most preferred content under video.

One of the great advantages blog content has over video is you don’t need any special equipment or video editing training.

Anyone can get great at producing content with their laptop.

If you doubt me, just take a quick look at this infographic from Nimble.com

Blogging is one of the most powerful content marketing tools out there.

And a great blog will definitely crown your content marketing efforts.

So here’s my theory: Being the best blogger amongst those in your niche can make you the most successful. This is just logical.

If we all agree that blogging is the heartbeat of content marketing, with content marketing being the roadmap to success, then it is safe to say that the best blogger will record the most marketing success.

And the good news is that there’s nothing stopping you from becoming the biggest blogger in your chosen niche.

3 Tips to edge out the competition

In this article, I’ll be giving you three tips that you can use to edge out the competition.

1) Identify your audience.

The first thing is to know your audience.

A lot of bloggers don’t bother trying to know their audience, and they spend so much time on the wrong things like:

How to be interesting

What to write about

How to make the post more engaging

Though these are important factors to consider, if you don’t understand your audience, none of these will matter in the scheme of things.

I recently came across a line from Bizeasesupport that resonated with me:

It is easier to have things to write about when you’re blogging for someone.

And more importantly, you’ll communicate more effectively – if you see your audience like real people, you’ll come across as more “human”.

Here are some questions you need to have in mind while you try to figure out your audience:

What kind of relationship does the writer share with his/her audience?

What is the extent of the reader’s knowledge?

What will the audience reaction be?

What is the reader supposed to do with this information?

A clearer view of your audience will help you write better.

Your audience is not as big as you think.

You really can’t get an accurate representation of your number of engaged audience from traffic metrics.

Engagement metrics will help you understand your audience better.

study, those who share articles often don’t bother reading the whole article.

Building your audience

It may be smaller than you expected, but that doesn’t mean you can’t build your audience.

The best bloggers are the ones that can build their size and reputation.

This is what you’re going to learn in this article.

As you continue to blog, your knowledge of your audience also grows.

You begin to know what they like, what they dislike, and the things that can make them convert.

Your content might give you the foundation for your blog, but to be truly successful, you need a strong audience or community.

So apart from knowing your audience, you also need to learn to shape your audience.

You have a role to play in deciding who should be your audience and what you think they want to hear.

It all boils down to the audience. If you can find a way to speak directly to your audience, there’s no way they won’t love you.

2) Be consistent.

You’re not going to be a wildly successful blogger unless you’re consistent.

According to a NewIncite article:

“Quality of content and consistency are the most important factors in setting up your schedule … Consistency will keep them engaged, build brand awareness, and — if done right — help convert them to buyers.”

Talking about being consistent is easy, but doing it is another matter.

Here is what Bruce Springsteen had to say about consistency:

“Getting an audience is hard. Sustaining an audience is hard. It demands consistency of thought, of purpose and of action over a long period of time.“

Everybody wants to be a rockstar blogger, but not everybody is ready to put in the work that is needed to make it happen.

But that bit of hard work and labor is exactly what consistency is all about.

How often do you need to blog?

So what are the actual numbers involved when we’re talking about consistency? How often should you publish your blog?

The answer to this question is in point one – i.e. know your audience.

Joe Pulizzi of the Content Marketing Institute had this to say about blogging frequency:

“As long as the blog post serves these two goals it’s worth doing a post: 1) Is a compelling and interesting story to your target audience (the reader), and 2) Serves the objective for your blog.

If that means five posts per week, great. If it’s one per week, that’s fine to. [sic] Focus on whether or not you have a story worth telling.”

I may not be able to give you a straight number, but my recommendation is that you should try to upload a post at least once a week.

Why is that? Frequent output equals consistency – and as posited by HubSpot’s research, consistency has a positive correlation on greater traffic.

Therefore, consistency increases content and more content equals more results.

3) Be completely transparent

The writers who are more transparent will attract more readers. Transparency is something a lot of people crave.

“We aim for an element of storytelling in each of the posts we write, often starting a blog post with a personal anecdote or moment of transparency.”

The concept of transparency can be quite tricky. Relationships may be built on transparency and trust, but it is not so easy to be transparent.

Nan Russell also had this to say in Psychology Today:

“People want other people, not necessarily themselves, to be transparent … Some people find transparency threatening, especially at work, while others find it exhilarating.

Some confuse transparency with authenticity, or think transparency means communicating everything or knowing everything they want to know.”

Transparency is very essential in blogging because you’re trying to grow an audience by developing relationships and building trust. And in the same vein, you need to be thoughtful and intentional when exercising transparency.

You cannot go about gossiping about other people, spilling business secrets or divulging information that can put you in a risky personal situation.

Here are some principles that can help you remain intentionally transparent:

Tell stories that show your vulnerability and openness.

Respect your boundaries and maintain the confidentiality of others.

Your transparency should be to help others, and not just for being transparent.

The more you try to appear transparent, the less transparent you seem.

But if you continue to work hard and share those personal stories – with the appropriate details – you’ll definitely get better.

Transparency is a great way to engage your readers and make them fall in love with your blog.

I’ve discovered that the bloggers who share more personal stories are some of the most successfulbloggers.

So if you’re really serious about succeeding at blogging, you must be willing to get personal.

Conclusion

Being the best blogger is not all about flawless grammar and writing technique. These other factors override those technical skills. If you can inculcate these techniques, nothing will stop you from enjoying content marketing success and blogging domination.