Growing Followers the Right WayIf you're thrilled with Twitter or flipping for Facebook in your business, there are several things you can do to build followers organically in a way that will keep them around.

Keep Quality High
Flat, boring or non-impactful content won't get you anywhere. If you want to keep your fans and followers interested, you need to add value with high-quality content. Before pressing submit on any post, make sure your content is interesting, engaging and able to start a conversation.

Follow Potential Followers
Have some prospective clients you'd like to see among your fans? Invite them to like your page! Many social media users find it flattering when companies are reaching out. When you invite someone who may be interested in your brand, they're more likely to follow you back in return.

Embed Social Content in Blog Posts
If you want to make sure prospective clients know about your social media presence, use your blog posts and promotional content to increase visibility. This allows you to showcase some of your most popular posts, providing an easy way for readers to check out your page and the kinds of things you like to share.

Use HashtagsHashtags are a great way to boost engagement and interaction in your tweets and Facebook posts. Every hashtag you use can be clicked on and searched, providing a connection to a wide audience of users with similar interests.

Ask Questions
Tired of radio silence in response to your posts? Ask questions! People love sharing their thoughts and ideas. So when you broadcast questions, you're likely to get more engagement, which will put your name out there among your followers' followers.

Target Advertising
Both Facebook and Twitter provide ways to target ads by criteria such as age, location, gender and likes. When you choose to run a social media ad campaign, be sure to tailor ads to those most likely to respond. And consideradding a perk, such as a discount code, for those who like your page.

Run Contests and Promotions
Social media users love the chance to win something for free, so promotions and giveaways can give you a great way to get more people interested in your services. There are many options for effective campaigns, so get creative and think about offers your key demographic will love.

Growing Followers the Wrong Way
There are plenty of opportunities to build your following. But there are many negative options, too. Here's what not to do while attempting to grow fans and followers:

Post too often. Too many posts will annoy users and make them more likely to unfollow you.

Drown posts in dozens of hashtags.

Take defensive or controversial stances on current events.

Post boring, uninteresting or irrelevant content that adds no value to the user experience.

Buy likes or followers. This may give you an inflated sense of importance. But these purchased accounts likely will do little for your business.

Post the same thing over and over.

When you want to make a true impact with your social media marketing, a solid fanbase is absolutely essential. With these tips, you can grow your following quickly, easily and effectively, providing an engaged audience with whom you can share your benefits.