A spokeswoman for RB confirmed the account move, and explained that the business "review[s] agencies as a regular part of managing our business".

Helen Andrews, managing director at Wieden & Kennedy London, said: "We understand RB's change of strategy to devolve more control to local markets. We are immensely proud of all the work we created for RB, including the award-winning Finish campaigns, and wish them all the best in the future."