American Airlines is offering travelers a chance to sit in the front few rows of the coach section and the ability to board early.

But, like so many things in the airline industry today, it’ll cost you.

American Airlines announced that its “Express Seats” option will let passengers pick any remaining seats in the first few rows of the coach section. It also lets them get on the airplane in the first boarding group along with elite frequent fliers, people sitting in first- or business class and full-fare customers.