But a more scalable solution involves leveraging the embedded sensors in cars already using HD maps to navigate. “Today, many high-end vehicles not only have LTE connections but an array of advanced sensors on them; a forward-looking camera, forward and rear radar, and we’re working with numerous OEMs on getting that sensor data transmitted into our cloud,” said Sood. That’s going to mean millions of data points being constantly uploaded to the cloud, where Here’s servers will do the heavy lifting of making sense out of it all.

“We have machine learning algorithms and aggregation algorithms that sift through that data and try distilling changes from noise or aberrations in the world. Once we’ve detected those changes we update the map and then deploy that to the vehicle,” explained Sood.