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How PlannerTech Drove Attendee Engagement Through Gamification

PlannerTech, by Liz King Events, is the premier event tech conference and showcase - for planners, by planners - focused on educating planners and introducing them to new event technology companies. This one-day conference, held in New York City has evolved over the years to go from an evening technology showcase, a jam-packed day of education, innovation and fun.

During the event, DoubleDutch's Marketing Communications Manager, Justin Gonzalez, gave a presentation on how gamification at events increases attendee engagement and enables event organizers to capture more, relevant event data in order to optimize their events. By incentivizing attendee behavior with a small giveaway to the end of the day, the DoubleDutch powered event app created massive amounts of data to help Liz and her team plan smarter for next year. Here's a look at some of the high-level statistics we we're able to pull....