Roger Dubuis at Art Basel

Girard Perregaux wasn’t the only brand celebrating at Art Basel, the week-long series of exhibitions and performance art taking place in Miami. Roger Dubuis had festivities of its own to introduce its newest brand ambassador, model/designer/artist Daphne Guinness. Guinness will be the face of the new Roger Dubuis Velvet Collection in a campaign shot by famous fashion photographer Nick Knight. According to the company, the Velvet Collection is inspired by “the world of the diva.” The pieces in the collection feature split-level dials and a trompe l’oeil case that is part circle and part tonneau in shape.

At the event, hosted in conjunction with Haute Living Magazine and Dom Perignon at Villa Azur, guests viewed a gallery of Guinness’s work in the world of fashion as well as images from her Velvet Collection campaign. After dinner, Gianfranco D’Attis, president of Roger Dubuis North America, invited the guests to a live art installation presented by contemporary artist Alec Monopoly featuring images of Roger Dubuis timepieces. Guinness was joined by model Karolina Kurokova, Martha Stewart, Russell Simmons, and the Miami Heat’s Ray Allen.