Ballplayer

Before Chipper Jones became an eight-time All-Star who amassed Hall of Fame-worthy statistics during a 19-year career with the Atlanta Braves, he was just a country kid from small-town Pierson, Florida. A kid who grew up playing baseball in the backyard with his dad, dreaming that one day he'd be a major league ballplayer. With his trademark candor and astonishing recall, Chipper Jones tells the story of his rise to the MLB ranks and what it took to stay with one organization his entire career in an era of booming free agency.

Good Is the New Cool: Market Like You Give a Damn

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.