Friday Night Magic: Rivals of Ixalan

Friday Night Magic: Rivals of Ixalan

Friday Night Magic is the heartbeat of the game, bringing recursive traffic into your store week after week.

The idea of FNM is simple. On any given Friday, players know they can stop into your store and find friends, fun, and battles. Of all WPN programs, FNM gives you the most freedom to meet your community's preferences: run as many events as you need, in whichever formats your players prefer.

But the value proposition of FNM isn't just the event—it's the social interaction that the event promises. Be familiar with "Third Place Theory" and keep its principles in mind while planning yours.

FNM: Rivals of Ixalan follows the same seasonal cadence as Ixalan. You will schedule all your Rivals of Ixalan FNM events (from January to April) in one sitting.

You will receive all of your foil promo tokens for the entire season in one kit. Distribute these at FNM events as you see fit but be aware they will need to last you the full season.

AUDIENCE

Primary: Interested Players, Engaged Players, Super Fans

Secondary: New Players

KEY

New Player: No knowledge of how to play MagicInterested Player: Basic understanding of Magic, ready to learn more about strategy and game playEngaged Player: Competence in Magic game play, eager to invest in the game on a regular basisSuper Fan: Dedicated to Magic for the long term