It’s not what you know, it’s what you share [IBM Social Business post]

IBM’s CEO, Ginni Rometty has often said, “in a social enterprise, your value will not be what you know; it will be what you share.” In an atmosphere where your value is defined by your ability to share your expertise rather than safeguard it, collaboration is crucial. In our recent Center for Applied Insights study, Charting the social universe, we learned that organizations don’t become ‘social businesses’ overnight. They tend to adopt groups of capabilities together, to achieve a particular business goal. One of these five groups, or “social ambitions”, was to drive internal and external collaboration. Read more to learn some additional insights about organizations focused on collaboration.