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MADISON — Residents, shoppers and store owners are bracing for a seismic shift in the downtown retail landscape as Snooki of "Jersey Shore" prepares to open a clothing shop on Main Street.

Nicole LaValle, the former outrageous star known as Snooki of the groundbreaking MTV reality series, is now a 30-year-old married mother of two living in Florham Park. She was Nicole Polizzi during the filming of the show, where she met her husband, Jionni LaValle. She will bring her signature clothing line to a space in a retail building anchored by Gerlachs Jewelers.

"THE SNOOKI SHOP in Madison coming soon!" Snooki posted on her Instagram. "Disclaimer: I will not be selling condoms, def shampoo or stuffed alligators."

Derek Fielding, owner of the 83-year-old Gerlachs Jewelers, is looking forward to being her next-door neighbor. Fielding's father, Glen Fielding, owns the Madison Avenue building that houses Gerlachs, so they share a landlord as well.

Realtors got the deal started on the approximately 1,000-square-foot store space before the two parties met directly.

NEW YORK, NY - AUGUST 20: Nicole "Snooki" Polizzi and Jenni "JWOWW" Farley attend the 2018 MTV Video Music Awards at Radio City Music Hall on August 20, 2018 in New York City. (Photo by Mike Coppola/Getty Images for MTV) ORG XMIT: 775211580 ORIG FILE ID: 1020267336 Mike Coppola, Getty Images for MTV

In this May 24, 2013, file photo, New Jersey Gov. Chris Christie, right, speaks with Nicole "Snooki" Polizzi, center, and Jenni "JWoww" Farley, left, cast members of MTV's reality television show "Jersey Shore," while marking the New Jersey shore's seasonal reopening for the first time since Superstorm Sandy. Kevin R. Wexler, AP

New Jersey Governor Chris Christie leans in on MTV "Jersey Shore" cast member Nicole "Snooki" Polizzi after they met up Friday morning on the Seaside Heights, NJ, boardwalk after appearances on the "Today" show in May, 2013. THOMAS P. COSTELLO

Nicole “Snooki” Polizzi talks during interviews. Cast members of MTV's Jersey Shore Family Vacation are interviewed by SiriusXM host Jenny McCarthy at Jenkinson's on the eve of the Season 2 debut. Peter Ackerman

"A lot of people in town are hot and cold about Snooki moving in, but she met with us and she was really nice," Derek Fielding said. "We hit it off, and now it is finalized. She said she hopes to open before Christmas."

Scott Talarico, representing Snooki's management, Neon Entertainment, said his client hopes to open for business in six to eight weeks. A sign in the storefront at 63 Madison Ave., reads "Coming Soon," but the interior is mostly empty.

Snooki was unavailable for comment Thursday.

"She's been popping in now and then, putting finishing touches on the space," Fielding said. "She's not there all the time."

Her clothing line, currently available online, features fashions including outerwear, sporting apparel and her signature line of high-waisted, two-piece "Snookini" swimming suits.

Responding to some "haters" she engaged on Instagram about the shop-opening, Snooki wrote "Sometimes i just have to share some of people’s insightful comments. Ignorant really. I don’t whine. I stand up for myself & my brand, just like i need to do to you, a fellow mommy. God bless girl."

The building is also occupied by a nail salon and a Jungle Juice Bar, where a customer named Maryalice said she is excited about Madison's newest business.

"I think it's a great that Snooki's going to have a shop next door," she said. "I already took a look inside. I think it's a great idea."

"We see this as a good fit for the town," Fielding said. "There are other clothing stores in town. People shop for that kind of thing here. It will bring in a lot of foot traffic. I think she has 11.5 million followers on Instagram. That's more than Coldplay, that's huge. I'm sure a lot of people will just stop by to take photos."

Those potential shoppers should benefit the entire downtown business community in the Rose City.

"A lot of people who wouldn't normally come to Madison might come here now," Fielding said. "The restaurants will get more crowded, and more people will be shopping in other stores. We think it's a great fit for the town."