Genesis GV80 Concept SUV Shows the Future of Korean Luxury

Genesis unveiled its progressive GV80 Concept SUV at the 2017 New York International Auto Show. The new fuel cell concept SUV continues to build on the global brand’s expressive and refined ‘Athletic Elegance’ design direction. The GV80 Concept reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis’ design and product development.

The Genesis GV80 Concept is the brand’s first interpretation of a versatile luxury SUV, which strikes a perfect balance between elegance and versatility. On the exterior, this is seen in the concept’s confident posture and athletic prowess, while the spacious interior indulges passengers and immerses them in technology that connects them to the vehicle.

Recognising the brand’s global impact, the GV80 Concept utilises the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability, all skillfully designed to fulfil the needs and explore the escapes of the urban adventurer. Genesis will continue to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.

The Genesis GV80 Concept presents a modern and refined interpretation of a capable sport utility vehicle, building on the strength of architecture and the beauty of natural elements. The design team thoughtfully expressed these ideas throughout the exterior and interior of the vehicle in utilising exceptional materials and purposeful forms to create a feeling of desire. The concept’s overall shape is distinguished by its proportions, finely balanced with dominant surfaces, exhibiting sophistication and functionality that conveys the SUV’s infinite versatility to the driver.

The front of the Genesis GV80 Concept showcases the signature Genesis crest grille proudly presented by the lower grille surround, which establishes a dominant center spine that runs through the length of the vehicle. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV’s powerful stance and stately presence. Below the lower setting, an aerodynamic fascia channels air through precision facet cut-outs around the front wheels and side rocker panels. These warm-toned alloy elements signal key structural components and technical features alluding to the GV80 Concept’s functionality and alternative powertrain. The rest of the exterior panels’ bespoke Ice Granite finish provides a subtle contrast against the rest of the precision detailing.

The elegant posture of the GV80 Concept is defined by a parabolic line that establishes the confident side profile, and visually connects the front and rear to further reveal the SUV’s athletic and nimble nature. Muscular fenders house bold 23-inch mesh alloy wheels designed to reduce weight and cool the large brake system. Electronic door handles sit flush underneath the concept’s dynamic crease line for enhanced aerodynamic performance and simplicity.

The core of the vehicle is extended through the rear, visualised by the center spine detail in the upper rear brake light. Further fortifying the GV80 Concept’s athleticism, slim quad lamps elongate towards the powerful rear quarter panel for a planted stance. Laser fiber optic technology in the tail lamps produces a truly unique Genesis lighting signature at night. The lower rear fascia provides soft visual intrigue and function with purposely integrated vents to cool elements of the alternative powertrain.

Designed in harmony with the refined exterior, the interior of the GV80 Concept creates a sophisticated environment for its passengers through superior craftsmanship, creative attention to detail and advanced technology.

The interior cabin immediately greets passengers with a bridge instrument panel that stretches from door to door creating a welcoming and spacious ambience. A wide 22-inch curved display set in the instrument panel cascades into the driver’s cluster, which combines the precision of a classic speedometer with the immersive flow of information from a digital display.

Further uniting the interior and exterior, the GV80 Concept’s side pillars are constructed with a structural truss design viewable from inside and outside the vehicle. This detail brings in the exterior environment, promoting a unique interaction with the outside landscape. Additional versatile storage compartments are creatively integrated throughout the SUV concept in the lower doors for ultimate convenience.

About the Author

Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.