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The Strategy Room

Month: March 2015

Four Tips for a Better Website

27 Mar, 2015

It’s no longer enough to just have a website. In order to remain competitive, earn credibility with your audience, and position your offerings in the best light, it is increasingly important to apply the latest techniques and make the most of your online presence. As we work to redesign our company website and blog, we’ve… Continue Reading Four Tips for a Better Website

4 Tips to Grow a Brand’s LinkedIn Platform

13 Mar, 2015

So you have a LinkedIn profile for your company. Your employees connected with it, and so have some of your clients and other direct professional contacts. Great—but what now? How do you tap into LinkedIn’s vast network of over 332 million users to expand your company’s platform? Recently, the PR World Alliance launched its new… Continue Reading 4 Tips to Grow a Brand’s LinkedIn Platform

Dress-Gate—the Best Accidental PR Campaign

06 Mar, 2015

Last week the internet broke, and surprisingly enough it was for a reason other than an inappropriate magazine spread featuring Kim Kardashian’s derriere. Instead, it was broken by an evening dress. It all began when a Scottish woman unassumingly posted a picture of a dress on Tumblr asking followers to help her decide the dress’… Continue Reading Dress-Gate—the Best Accidental PR Campaign