Introducing Starbucks Refreshers™ Iced Beverage

Thursday, July 21, 2011

Posted by Brian S – Global Beverage

You know that cool moment, when you come across something head-scratchingly different, new or just plain-old-intriguing? Like discovering a new band, a hidden-gem restaurant, a new app, a genius artist? I love that feeling!

Well, here’s to a new kind of coffee experience that I hope feels a little like that. You have told us you want more thirst-quenching beverages at Starbucks. So we dabbled. We played. We mixed. We tasted. We dabbled a little more. And we created Starbucks Refreshers™, a new line of iced beverages currently available in select stores in southern California and Arizona.

Starbucks Refreshers™ Iced Beverages come in two flavors: Very Berry Hibiscus with real blackberries and Cool Lime with a slice of real lime. Each contains real fruit, fruit juice – and green, unroasted coffee extract. We call it Greenstyle™ Coffee.

Around the beverage department we like to say “the newest thing in coffee tastes nothing like coffee.” Greenstyle™ Coffee is a new ingredient made solely of green coffee beans, so it has a light, subtle taste unlike that of roasted coffee, but it still provides a bit of natural caffeine.

I’m a big fan of these drinks because they are super thirst-quenching. I’m hoping you all in SoCal and Arizona will be fans, too. I’d love to hear what you think.