Tell us about the Opportunity / What is it?

CAR's website is a premium automotive lifestyle brand and the website of the world's longest established motoring monthly. It is a pioneer amongst car website, the first to live reporting from car launches & is constantly breaking the latest scoops & delivering month after month of themed content. CAR's users celebrate their success in life and their lifestyle both by their car and by their interest in cars. CAR's website provides entry into a world of excellence where car consumers can escape, increase their knowledge and enjoy the worlds greatest cars.

What is the Marketing Objective?

Primarily to build awareness with a secondary marketing objective to recruit users in order to drive sales.

How does it work?

CAR Online delivers all the ad formats in all the right places: MPU, Skyscraper and Leaderboard positions available throughout the site - Behaviourial and keyword targeting - Newsletters and solus emails - Video and Overlay ad opportunities - Takeover and sponsorship positions - Bespoke solutions such as microsites also available.

Who's used it in the past?

Various automotive related brands and more. Get in contact for further details.

Features / Benefits

CAR targets an AB male 40-plus audience with money to spend on premium products - ABCe audited unique users: 404,214 - Monthly page views: 2.1m - Average personal income: £52,000 - Average household income: £66,000. Not just a great website, it's seriously useful too, editorial content includes: News - all the latest news from the world of cars including our acclaimed Crunch Watch. Drives - reviews of all the cars from Proton to Lamborghini and Ford to Aston Martin. Video - Car's own and the very best third party content. Secret New Cars - where we feature the scoops.