The explosion of social media data has resulted in a lot more marketing data for companies. Some are using it well and some aren't, but in both cases, Steve Jones notes there are more opportunities for data professionals.
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Steve Jones notes that our expert systems might not handle every situation well, and the quest to move towards more real time decision making can involve dangers if a human is not in the loop.
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The idea of a skunk works is to build a project that works under the radar, by a small and loosely organized group of people. Used to fuel innovation, this is an idea that you might apply to SQL Server BI projects.
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