Women in a ‘frenzy’ for clothes

WOMEN are buying four times as much clothing as they did 30 years ago – thanks to the growth of “fast fashion”.

The buying frenzy has been fuelled by 10 years of falling clothes prices []

But they are also binning a similar amount of garments each year, a survey found.

The buying frenzy has been fuelled by 10 years of falling clothes prices. This has only halted recently with a rise in the cost of raw cotton.

Lucy Siegle, a consumer expert on BBC’s The One Show, who carried out the survey and campaigns for sustainable fashion, says British women are buying more items but spending less on individual garments.

She said: “We are consuming at such a rapid rate and throwing so much out you end up with a wardrobe that is devoid of style, elegance and wearability.”

The average woman spends £133,640 in a lifetime on clothes and has 22 items she has never worn, Ms Siegle has calculated.