NEW YORK (AP) – A new TV commercial features a good-looking young woman on a beach vacation lounging next to a good-looking young man. He bemoans the glare on his iPad and she fills him in on the Kindle Paperwhite’s sun-friendly screen.

He clicks to buy one himself and suggests they celebrate with a drink.

“My husband’s bringing me a drink right now,” chirps she.

“So is mine,” smiles he as they turn and wave at their male loved ones sitting together at a tiki bar.