Marketing Oncology Services

On January 25, 2010, HealthLeaders Media will host a webcast titledMarketing Oncology: Service Line Strategies for Marketers. The session will feature the business development and marketing successes of Baystate Health’s Cancer Care Center (Massachusetts), and explore ways that marketers can identify and pursue growth opportunities for oncology service lines.

Participants will learn how Baystate health launched a free-standing all inclusive cancer center, brought physicians and staff together to improve the patient experience at all touch points, and employed segmentation, physician referral development, promotions and other marketing strategies to grow the business.

I am pleased to be joining the webcast with HealthLeaders editor Gienna Shaw and Suzanne Hendery, vice president for marketing and communications at Baystate Health, an integrated delivery system of three hospitals, including Baystate Medical Center in Springfield, MA.

The program is scheduled for Monday, January 25, 2010 from 1 pm to 2:30 pm EST. Click here for more information.