Marketing Research, 5e (e-Book VS 12m)

A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area.

Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

Contenido:

1. Introduction to marketing research

2. Defining the marketing research problem and developing a research approach