The cute-ification of things

Brits like to cute-ify their words. Cute-ify, you ask? Well, you know, make cuter. Cuten them up. I know, I know, “cute” is a distinctly American word. But it’s the only word that seems appropriate for the random act of adding an “i-e” to words – not in the presence of babies or small children but in everyday life amongst grown-ups. Americans don’t do this. If we’re talking about a present, we call it a present. We don’t call it a “pressie.”