Once you open the pouch, you can immediately smell the goji berries. My husband eats it out of the bag like a snack and it tastes very sweet. It is a well worthy buy.
You can make chinese style soup with it, here's how:
-1/2 cup soaked black beans(discard water)
-10pcs goji berries
-5pcs red dates (without the seed, it will not be heaty)
-5cloves of garlic(deskinned and whole)
-salt to taste
Place all ingredients in boiling water and simmer for 45mins at medium heat. Tasty soup :)

I should have listened to the negative reviews here; they are right. These goji berries are too hard and very dry. They are not pleasant to snack on. Why did i expect a good product from China, I dont know. I really should have known better. Buy the Heaven Mountain brand; they are much better.