The PBEye

“The Time to Lead is Now”

“The future will belong to those who can embrace change.”
– Hilarie Bass, President-Elect, American Bar Association; Greenberg Traurig*†, Co-President

We have previouslyreported that a video can be an innovative and engaging way to promote law firms pro bono program and demonstrate the firm’s dedication to pro bono. Similarly, a video is an eye-catching and informative way to promote legal services organizations and create awareness about needs and opportunities.

This year, our friends at The Florida Bar Foundation released an inspiring video, “The Time to Lead Is Now.” The fast-paced and ­­­catchy video is a call to action and highlights “trouble in paradise;” an access to justice crisis for many Floridians and how pro bono lawyers can be of help. Check out the video below and imagine if everyone had access to legal help and how we might achieve our goal:

Have you created a video to promote pro bono and access to justice recently? Leave a comment and share your experience, and be sure to link to the video!