Jeep, America Will Be Whole Again

This post-halftime spot opens with two impossible-to-ignore hooks that speak straight to the heart of every American: an appeal on behalf of our troops and a quote from Oprah Winfrey. And the rest of the spot, narrated by Oprah as well, plucks just as masterfully at the heartstrings: Wives waiting. Children waiting. Pets waiting. And finally, our fighting heroes, coming home — in a Jeep Cherokee, or a Jeep Wrangler, or hey, is that the new Jeep Patriot? In fact, there are Jeeps enough to remind us that this is, in fact, not so much a call to honor our troops as it is a well-calibrated ad for SUVs. Damn you, Jeep! I’ve got something in my eye.