Armin Strom

Finding new solutions to old ideas and even new technical innovation is what drives the watch industry and continues to make it fresh and interesting. “At the moment we are working with CSEM to improve the resonance clutch spring of our Mirrored Force Resonance, to precisely evaluate how theory and reality can and have coincided,” explains Claude Greisler, director of ARMIN STROM.

Straight after participating in the Alpari World Match Racing Tour in St. Moritz, on the highest level water circuit, the triple champion in the discipline, made a stop in Biel. In a watch Manufacture, where passion and the mastery of the minutest detail combine just as in sailing, to navigate towards success, the skipper was able to take a look at the different stages of the production of the ARMIN MANUAL WATER– Special Edition GAC Pindar Sailing Team.

The Biel-based Watch Manufacture, ARMIN STROM, is introducing a new logo at the beginning of September. It clearly and unambiguously symbolizes the company’s new orientation established in 2009. Since moving to its new headquarters in 2009, ARMIN STROM calibres are being wholly produced, decorated, galvanised and subsequently assembled in-house.

It is considered to be the best supported and most dynamic sailing series in the world: the Extreme Sailing Series- fast, thrilling, spectacular. To coincide with the third leg, which took place in Istanbulfrom 7 to 10 June 2012, ARMIN STROM, sponsor of the GAC Pindar Sailing Team, launched a special limited edition of 40 pieces – matching the lines of the slim, racy similarly structured catamarans (40-foot / 12.2 meters).

Timo Glock, ARMIN STROM Brand Ambassador, visited his F1 team sponsor’s watch manufactory in Biel and participated in a production workshop. Timo learnt about the precision, technology and passion required and the importance of every small detail contributing to the watch’s final success – in fact, many aspects reminded him of Formula 1. His steady hands during the workshop seemed to indicate a natural watchmaking talent, even though he has no previous experience.

GAC Pindar is a partnership between the globally active GAC logistics and shipping company and the Extreme Sailing Team Pindar. Its home port is Southampton in England. The independent GAC Pindar Sailing Team has already ranked among the world leaders since 1980, and by supporting the team, Armin Strom is further strengthening its involvement in racing sports.

Last week, Marussia F1 Team driver and Armin Strom Brand Ambassador, Timo Glock, visited the Armin Strom ‘Manufactory’ in Biel for an insight into the business of watch making, even taking a turn himself on the bench as a watchmaker.

The Biel-based Manufacture is now extending its association with its Formula 1 sponsorship partner, Virgin, to its airline. An exhibition in Virgin Atlantic’s Clubhouse at London Heathrow signals the launch.

As Official Timing Partner for the Marussia Virgin Racing Formula One team, the Swiss watch manufacturer Armin Strom is supporting and assisting new emerging talents like Robert Wickens who is recognised as being the brightest Canadian driving talent for two decades and on the right trajectory to Formula One.

The founder and eponym of the Biel-based Manufacture will retire from active business this autumn. The Company is proud to carry on the spirit of the pioneer and his luxury watchmaking tradition into the future. Armin Strom will continue to act as an advisor.

There is not only a great devotion to detail in the high quality timekeepers of Armin Strom, but also an expensive production process. Here, with the combination of high grade materials and extreme precision, a quality is achieved that celebrates the refined art of watchmaking. Every single watch of the new limited series equipped with own-manufacture calibres is a masterpiece.

“Not my first love affair” is the watch manufacturer’s powerful new campaign slogan, which transforms the positioning of the Biel timekeepers from ‘exclusive luxury watches’ into ‘ambassadors of style and maturity’.

For more than half a century the Menuhin Festival has been attracting countless thousands of music lovers to summery Saanenland. Founded in the year 1957 by Lord Yehudi Menuhin, the concert series today ranks among Switzerland’s most important classical events. With a diversified portfolio of national and international stars from the classical music scene, the festival in the Bernese Oberland enjoys worldwide acclaim.

A unique sponsoring event organised by the watch manufacturer, Armin Strom, and its partner, Marazzi Sailing, took place on 23 June, in the special atmosphere of the Bernese castle in Gümligen. A miniature sailing regatta was organised, in keeping with the theme of the exclusive occasion. The replica model boats, which raced in the exciting competition, in the castle’s indoor pool, were barely a metre long.

The internationally famous choreographer and Actor, Vlastimil Harapes, is wearing a hand-skeletonized and hand-engraved wristwatch from the Master Watchmaker Armin Strom. The Biel manufacturer has equipped the stage star, well-known for his role as Spartacus, with an exclusive Blue Chip Automatic Skeleton.

Given: The idea of making watch movement components out of special materials, is not completely new. However, because the Armin Strom Company is a true Manufacture, where the shavings fly, it could be very successfully realized. The background context is a Formula-1 partnership agreement with the aspiring Biel company.

In the context of its association with the Marussia Virgin Racing F1 stable, Armin Strom, has the pleasure of presenting the official watch for the team’s mechanics and development staff. Called the Armin Racing Chronograph, this timekeeper will not go by unnoticed in the paddocks, thanks to its black PVD titanium case with imposing diameter.

Following the launch of the first of its calibers to be produced entirely in-house, the "ARM09", the company Armin Strom AG has now become a manufacturer of its own movements and achieved the status of an exclusive watch manufacturer. This has been another important stepping stone on the way to a bright and promising future paving the way to larger degree of independence.

This year, ARMIN STROM moved into its new business premises in Biel and now the brand is already ready to launch its first calibre, under the ARMIN by ARMIN STROM label, on 17 November 2009, thus becoming an authentic Bienne watch manufacture. The ARM09 (ArminReserveMarche09), as the calibre is known, has emerged in a relatively short time as a result of dynamic teamwork and total motivation.

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