Fashion Marketing& Management

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

Design and critique visual merchandising as a communication tool to market the merchandise to the consumer.

Demonstrate professional presentation skills through integrating and articulating appropriate communication skills; knowledge of fashion marketing and management and industry standards, professional practices, and ethics.

Classroom Experience

Don't sell me the program. Just show me the ropes.

It takes more than a love of fashion to carve out a career in such a highly competitive field. It takes confidence, drive, and hard work. And it takes the skills our program can help you build. You’ll start with fundamentals like color theory, fashion drawing, pattern-making, accessory design, and life drawing, then begin to add to your skills in areas including fabric and fiber selection, color trend analysis, and target market research. You’ll explore concept development, technical drawing and design, specialty design markets, and product development. You’ll study current designers, apparel trends & concepts, and managing the apparel product development process. See our gainful employment pages for possible careers that match the program that interests you.

What Will I Study?

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

Sales and Event Promotion

Consumer Behavior

Textiles

Brand Marketing

Visual Merchandising

Retail Operations and Technology

Apparel Evaluation & Production

Business Management

Financial Management

Merchandise Management

Advertising

Trends and Concepts in Apparel

I'm looking for my proving ground.

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty & instructors.

I'm challenged by the opportunity to take my ideas and bring them to life.
Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008