Month: November 2015

I don’t know about you but I really look forward to this time of year. The holiday season brings out an additional dose of joy in me, not just because we get time to off work to stuff our faces with our deliciously caloric foods, but more so because, as a marketer, I love to see all of the wonderfully creative, fun and hilarious holiday advertising and marketing campaigns that the season brings.

As is the tradition after most of us finish our Thanksgiving dinner and retire to the living room to watch football or festive holiday movies on TV, we’re seemingly always prepared to be pummeled with advertisements. Retailers everywhere are stepping up their game and gearing up for the main event of Black Friday mania. Not to disappoint, there have already been some fantastically creative and downright funny advertisements that have been released over the past few weeks.

Here are some of the best Thanksgiving and Black Friday Ads of 2015 so far.

There are thousands of fonts out there. Some iconic. Some imaginative. Some classic. And some that are just downright awful for use on a website. In fact, it seems designers and developers everywhere agree that there are fonts in particular that should be avoided at all costs.

As a blogger and marketer myself, It’s now always easy when advising other businesses on the idea of enabling blog comments. There’s really no true right or wrong answer when it comes to making that decision for your own blog based on your overall goals and reasons you have the blog in the first place.

Some traditionalists insist on saying that a blog is not a true blog if it’s not a two-way street that allows its audience to comment, provide feedback and engage in a a community-like forum. It is true that years ago blogs may have started out that way, but it doesn’t mean that things can’t change, including how people interact with and leverage their own blogs.

Virtually everything on the Internet evolves constantly. Just look at how social media has taken over in the past few years and has been integrated into our everyday personal and professional lives. A few years ago, chat rooms and forums were king, now it’s social media. Don’t get me wrong, blog comments are still very effective, but it goes to show you that what works now for communicating online, and especially in the context of digital marketing tactics and strategies, may or may not not work five years from now. And, just because something works for one business, doesn’t mean it will work for another.

Considering that, here are the top pros and cons for allowing blog comments to help guide in you the decision for yourself.

There have been a number of studies that analyze the psychology of color and how it affects a consumer’s opinion or purchasing decision. When designing your website or blog, it’s important to take these insights into consideration. You would be amazed at just how much a color can turn off a potential consumer, or how a simple change in your website color palette can completely transform the vibe of your business.

Here, we look at what studies have discovered in regards to the best and worst colors to use on your website or blog.

In today’s world data plays a tremendously vital role for marketers in deeply understanding our audiences. What they do, where they spend their time, what they like and why can all be determined from analyzing the mounds of data that are generated each and every day. In addition to having the detailed insight into how our target audiences are consuming information online, the ability to reach out and connect with those audiences from anywhere around the globe is extremely powerful.

This planet in which we call home is becoming a much smaller place as we continue to find new and innovative ways to connect and communicate more intricately with each other. This means for us marketers too that there are really endless possibilities in how we reach out and interact with our target audiences to be able to influence and convert these potentially interested people into real customers.