Businesses are placing more importance on testing and optimization, but are they doing it right? Are they optimizing the right things? This post shows value of testing certain page elements, the challenges of measuring ROI, and the growth in the number of people involved in the process.

Myth: Landing pages are simple. Reality: There’s much more to a successful landing page, study this infographic to learn a few of the reasons why. A successful landing page involves understanding your target audience, matching your upstream ads, and optimizing the page to get the most conversion lift possible.