BabyFirst includes segments designed to teach children vocabulary, colors and more. The company was founded on Mother's Day in 2006 by Oranim and Sharon Rechter, the executive vice president of business development, and became a YouTube channel a year later.

The business expanded by partnering with cable providers including Comcast, Time Warner and DirecTV. BabyFirst is available in 35 million homes through basic cable packages, Rechter said. By the end of the year she expects that number to reach 50 million. BabyFirst is in 80 million homes worldwide.

“On cable, if you want to meet a mass audience, converting your channel to basic distribution is the way to go,” Rechter said. “We want to be the platform for babies and moms to connect.”

Future plans for BabyFirst include the creation of more apps, which have 4 million users across all BabyFirst apps. More programming is in the works. Oranim said the company hopes to create something similar to the long-running Nickelodeon kids show, “Dora the Explorer.”

“We’re excited about the potential frontiers,” Oranim said. “Now, with digital media, it’s much more flexible [and] we have more ways to reach people.”