It represents a powerful way to stay in touch with important people (when used properly).

Keep reading to learn how to keep in touch with prospects and customers with LinkedIn Mail.

Why Use LinkedIn Mail?

LinkedIn Mail is probably one of the most underutilized parts of the LinkedIn platform, but if used correctly, it is one that can be extremely beneficial in growing not only your business connection base, but also your business.

You may already have a great network, but how often do you really connect with those people, nurture your relationships with them or put yourself on their radar? By using LinkedIn Mail or message facilities well, you can do just that.

Very few people ignore you in real life, face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don’t even realize that they are!

Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I’ll bet you click “accept” and that’s as far as you go.

When someone requests to connect with you and you simply click “accept” and make no effort to carry on the conversation, you’re both simply saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector.