In our first infographic, we analyzed 1,000,000,000 mentions delivered to 200,000 companies and found that 66.7% of them came from Twitter.

We crunched the data again, this time from 23,079 company alerts resulting in 35,736,105 mentions on Twitter. Then we asked leading social media experts their opinion on each point. The results were “5 Surprising Figures You Need To Know To Improve Your Twitter Marketing Strategy,” along with an analysis of each data point and actionable to-dos you can begin implementing today to get more people talking about your brand on Twitter.

Clément Delangue is the chief marketing officer of Mention, an application that lets you know what people are saying about you, your company or your competitors online. Before joining mention, he worked for eBay after being one of the first French professional sellers at age 17. He also co-founded several startups, including UniShared and VideoNot.es.