Milwaukee, WI - On Nov. 5, the self-proclaimed "fastest growing motivational movement," #besomebody, met the world's fastest growing boycott movement on the campus of the University of Wisconsin-Milwaukee.

Over 20 activists handed out informational fliers exposing the connection between SodaStream and the #besomebody "movement" which markets SodaStream's in-home soda machines. Activists educated fellow students on SodaStream's human rights abuses which include operating on an illegal Israeli settlement in the West Bank of Palestine.

Members of two Students for Justice in Palestine chapters held signs that read, "Don't drink SodaStream. Support Palestinian human rights. #besomebody against occupation."During the action, activists from the Milwaukee Palestine Solidarity Coalition and Friends of Palestine met with #besomebody's founder, Kash Shaikh, and urged him to cut ties with companies that profit from the occupation of Palestine. Before a large group of activists Shaikh admitted, "I didn't do a very good job looking into their background," referring to SodaStream, and said he was personally opposed to the occupation.

Actions and local campaigns against companies that sell SodaStream have been springing up over the last year as it becomes one of the primary focuses of the Boycott, Divestment, and Sanctions (BDS) movement. A national week of action against SodaStream will coincide with ‘Black Friday’ later this month, focused on the retailer Target, demanding they withdraw the product and break ties with the Israeli occupation.