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5.
Marketing....A Nasty Word?
• I think that marketing is
bad
• I want my work to speak for
me
• I don’t want to brag about
what I do
• I don’t want to market
myself
• Marketing can be done
badly
• But we’re not a meritocracy
• But I don’t want to project a
wrong image either
• But I do, all the time

7.
You already market yourself
• With your CV
• In your interviews
• In your interactions with other people
• Every time you want to convince somebody to do something
• But, do you choose what do you project to other people?

8.
Personal Branding
• Choosing the message you send
• Choosing the image you project
• Reaching more effectively and to
more people
• Making an impact

19.
Message
• What is your unique point of view?
• What are your values?
• Why are you different?
• What are you offering?
• Specialize, specialize, specialize
“I help and inspire companies and teams to deliver their projects and
optimize their work using SharePoint/Office 365 technology in an
effective way”

24.
How to build a brand?
Pick a niche
Pick a
message
Refine the
message into
tagline and
elevator pitch
Create your
visuals

25.
How to spread your brand?
EXECUTE YOUR PLAN
Consistence Monitor your metrics
ACTION PLAN
Pick your channels
Make baseline
metrics
Establish deadlines
Establish
milestones
STRATEGY AND GOALS
Where do you want to be
in X years?
Which is your desired
situation?
What is your end objective
with your brand?

26.
Example
• Niche: “C++ Windows driver development”
• Message: “I help companies shorten their driver
development time by mentoring their teams and
reviewing their code”
• Tagline: “Your driver problem solver”
• Elevator pitch: “Your company doesWindows drivers? I save you
on average 75.000 € in development cost by
mentoring your team and reviewing your code.”