Business, international

Ads to introduce bilingual travel site

Article Abstract:

Travelprice.com has launched a banner advertising campaign to promote its online bilingual travel site in Canada on Canadian Web sites. The Paris, France-based company plans to spend more than $300,000 for the campaign, which carries the tag line `You never dreamed travelling could be so good.' In addition, the Montreal office of the company, which expects to reach $2 million in sales in the country by end-2000, will be expanded to a full 24-hour, seven-days-a-week operation.

Bell tips hat to future of the Internet

Article Abstract:

Bell Canada gave a sneak preview on the Internet for a Sympatico ad four days before airing the spot on major TV networks in Quebec. The telephone company hoped that the preview would highlight the Web's potential for convergence and interactivity. Marianne Nycz, Bell Canada's associate director of communications-marketing, Internet, said the company believes the Internet is the wave of the future, and is giving online surfers the first look at the ad campaign.

Content sale

Article Abstract:

Branded TV content, which involves fully or partially sponsoring shows on television to promote brands, is proving a viable solution for marketers. Several marketers, including Nestle Canada and Procter & Gamble, have been using the relatively new concept in Canada.