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Back in February 2012, we published a case study on how adding a product filter to an eCommerce website affects revenues. Buyakilt.com A/B tested the inclusion of a filter on their product pages, allowing visitors to “slice and dice” through all the options available and quickly arrive at what they wanted to buy, helping the website increase revenues by a whopping 76%. Continue Reading

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3 comments

Interesting case study.
Their A/B test showed that for them, the product filter, gave unsatisfying results.
I'm sure that for some e-commerce the result would be the opposite. It's all about analyzing your result and based on that make a decision. Don't only do what everyone else does! Try to figure out what's most beneficial for you.
I have to admit though that I'm mostly impressed by their presentation tool, Prezi :)

I think one reason that advanced functions might not always be the best option is best explained in the excellent book by Steve Krug, Don't make me Think.
http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758
Creativity is great, as long as your audience understands