Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.

Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the difference between a blind date and a sure thing. But most case studies are done badly. And writing them is like having teeth pulled. I have written hundreds of case studies for…