Presentation: The SenseMaker® method

SenseMaker is a tool that combines qualitative material with quantitative analysis methods, but without the problems of textual, sentiment or expert interpretation. Tony will use his experience of running projects and deep understanding to explain and illustrate the SenseMaker® method - from preparing the ground through gathering experiences and qualitative material to analysis and action planning.

Speaker: Tony Quinlan

Chief Storyteller at Narrate

Tony Quinlan is founder and Chief Storyteller of Narrate, an organisation specialising in working with organisations to address intractable and "soft issue" problems using a combination of complexity and narrative techniques. With experience in communications for a variety of organisations, he has become one of the leading implementers of narrative techniques for research and cultural understanding - whether international culture or internal organisational culture. In recent years, he has led projects in Pakistan, UK, Jordan, Lebanon, Saudi Arabia, Mexico and Egypt, working to understand the beliefs and mindsets of young people. He is a leading member of the Cognitive Edge network, and has implemented a number of large-scale projects using Cognitive Edge's specialist software, SenseMaker™.