Ad sales had been on the decline for the iconic publication and the magazine had struggled to adjust for its aging readers.

“We announced today we are transitioning Ladies’ Home Journal from a subscription magazine published 10 times a year to a newsstand only quarterly title with a robust digital presence,” Meredith spokesman Art Slusark told TheWrap.

“We will continue to serve existing LHJ readers and advertisers through the quarterly publication as well as through category leaders Better Homes and Gardens and Family Circle, the just launched Allrecipes magazine, and recent acquisitions such as Every Day with Rachael Ray and Eating Well,” Slusark added.