market research insights

market research insights

KMK Consulting’s Innovation and Customer Value Survey in breast cancer explores oncologists’ perspectives on the innovations they are looking forward to in the next two years, and the companies they see as best positioned to deliver them. To learn more view the...

KMK Consulting’s recent Innovation and Customer Value Survey in asthma explores pulmonologist perspectives on the most important new asthma therapies introduced in the past two years, the innovations they are looking forward to in the next two years, and the companies...

Gastroenterologists cited a range of challenges treating IBS in KMK's recent Innovation & Customer Value Survey. Topping the list were the high cost of medication and patient education and understanding of the disease. Concurrently, the study found that support...

MORRISTOWN, N.J., March 9, 2020 /PRNewswire/ -- In a recent study conducted by KMK Consulting, Inc., covering Innovation & Customer Value in the Breast Cancer market, Genentech (a member of the Roche Group) was ranked as the top company delivering superior...

Company work environments are fast paced and have a demand for quicker, real-time data results in order to make confident business decisions. Across industries, the need for speed is more urgent in order to take action and keep up or outpace competition. Advances in...

Businesses are thirsty for a competitive edge. Harnessing the power of predictive analytics in bringing medicines to market can provide valuable insights to drive that advantage, and when put into practice, can have far reaching implications to the future of life...

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