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In RollerCoaster Tycoon, you run a campaign-themed mode in which you basically run a park until it reaches set objectives by a deadline, at which point you may quit or continue work on the park. Sometimes you start a park out from scratch, such as Forest Frontiers or Leafy Lake. Other times you may have to expand on an already existing park, like with Diamond Heights. Sometimes you must attract a certain number of guests while maintaining your park rating above 700, otherwise your park is closed down. And at other times you must either build 10 different types of roller coasters or finish building 5 started roller coasters. Occasionally, guest count doesn't matter; park value does. In all park value scenarios, you must achieve a set park value by a given date. Should one complete all the objectives in the original RollerCoaster Tycoon, Mega Park would become unlocked, a large scenario to develop into a gigantic theme park, such an example being Megaworld Park.

Like most Tycoon games there are guests that have needs that have to be there for them. In RollerCoaster Tycoon, there are several food stands, drink stands, restrooms, souvenir stands, and information kiosks.