Spotify is gearing up to add a new social feature to its apps that could give it another edge over Apple Music.

Prototype screenshots of an upcoming feature called “Tastebuds” were unearthed on Twitter this week. From the looks of it, Tastebuds will build off Spotify’s underlaying social networking features, giving users a new way to discover music through what their friends are listening to.

Let’s not beat around the bush — the new iPhone names are a mess. “iPhone XS Max” sounds like a body spray for teenagers and the “XR” in iPhone XR means … well, not very much at all.

Today’s iPhones are an explosion of confused branding.

But the 2018 iPhones definitely aren’t the first time Apple products bore baffling, awkward or just plain rubbish names. Brace yourself for a repulsive refresher as we recount the worst Apple product names of all time.

Apple has tried to fight the social networks before. Photo: Ste Smith/Cult of Mac

Apple’s next big venture could be to go head-to-head with Snapchat and similar content-sharing services. The company is expected to integrate new video features into iOS that would be developed by the engineers behind Final Cut and iMovie.

But is this a good idea? Apple failed miserably when it tried to take on social networks before, and some would argue that many of its products already suffer as a result of its expansion into new areas.

Join us in this week’s Friday Night Fight as we battle it out over whether Apple is wasting its time trying to fight Snapchat.

Apple and Facebook haven’t had the most loving relationship ever. There was that time that Facbeook wouldn’t let them integrate Facebook Connect into Ping. And then Apple got them back by integrating Twitter into iOS before even talking to Facebook about it.

Things might have gotten a little bit better between the two companies though after Apple put Facebook into the core of iOS 6. Now delicious little fruits are springing out of their relationship, the latest of which, let’s Facebook users give their friends iTunes credits as a “gift.”

A flurry of rumors have surrounded the failed video app start-up Color over the past 24 hours. First a rumors hit that Color was going to completely shutdown after failing to gain widespread use after a year. A few hours later a second rumor claimed that Color wasn’t shutting down, they were just being bought by Apple.

It appears that both rumors were completely wrong and sort of right at the same time. Color – as a company – isn’t being purchased by Apple for an eight figure sum, but Apple is buying Color’s team of 20 engineers for a modest figure of $2 million to $5 million.

It was only a matter of time before Ping, Apple’s failed iTunes music discovery tool, was sent to its grave. Following the released of iTunes 10.7 earlier today, Apple has revealed that Ping will be officially discontinued on September 30th.

This really shouldn’t come as a surprise. Ping has gained little to no traction since its release back in 2010. Apple’s webpage for Ping has also disappeared, indicating that the Cupertino company is ready to move on.

Ping never had a chance, but a recent report may show the way to Apple’s eventual success in the social media space. According to a report in The New York Times, “people briefed on the matter” say that Apple has been talking with the social media startup about making a strategic investment.

The numbers bandied about include an Apple investment stake of hundreds of millions of dollars, which might in turn increase Twitter’s high valuation of around $8.4 billion to a nicer-looking $10 billion.

Apple's wiki server could have been a major social network option for businesses

Microsoft confirmed yesterday that it plans to purchase Yammer, a four-year old company that specializes in providing enterprise social networks. The move, which has been rumored for months, offers Microsoft a chance to develop business collaborative systems that go well beyond the company’s Sharepoint service.

The move is an interesting one that could be significant in the enterprise space. The success of public social networks has led a number of organizations to attempt to bring the social concept into the workplace. The rate of success has varied with NASA’s Spacebook project being one of the more notable failures (and one lampooned by Stephen Colbert).

With the right iOS tools, IT pros can manage a datacenter from anyplace

The iPhone and iPad are great mobile work solutions for many professions and IT is no exception. With the right collection of apps, virtually every IT job role can become mobile. Systems administrators, user interface designers, and even help desk agents can use their iOS devices to keep tabs on the technologies that they manage and resolve problem at any time from almost anyplace.

IT tools for iOS cover a wide range of ground from basic remote access to network diagramming. Here are a set of tools that no IT department should be without.