TogethernessWhen you drive a Mazda, you never drive alone, you drive together. Like the ancient philosophy of Jinba Ittai - horse and rider as one. We believe that when a oneness is achieved, driving becomes an effortless and truly exhilarating experience. Our cars are about so much more than just A to B. A pure, intuitive relationship and a bond that words cannot describe.
Together we are stronger. We never drive alone. We drive together.

“WE STRIVE TO MAKE CARS THAT ARE MORE THAN JUST A FORM OF TRANSPORTATION” Daisuke UmetsuPerformance Development Engineer, Mazda Japan

HORSE AND RIDERJinba Ittai is the true essence of the horse and rider concept. The unique connection achieved only when both work as one. At Mazda, we aim to create this same connection between car and driver. From the smallest bolt used in our cars to our intuitive SKYACTIV technology, everything plays a part in creating a powerful and harmonious experience you.

CONCEPT TO REALITYTireless research and uncompromising attitude has allowed our engineers to develop technologies that are true embodiment of drive together and bring the concept of man and machine in perfect harmony to life.

“FOR US THE BASIS IS ALWAYS THE FUN OF DRIVING – THE JOY OF A CAR MOVING TO YOUR WILL.” Takao KijimaFormer Program Manager, MX-5 – Mazda Japan

A history of innovationAt Mazda we have a proud history of striving to do better. Of never being satisfied. Of innovating and challenging. All with one goal in mind, bringing man and machine closer together, to be as one, in harmony. Watch as EVO Magazines' Richard Meaden gets his hands on the classic Mazda Cosmo and gives his thoughts on the driving experience and tracing the Mazda philosophy all the way back to this very special vehicle.

HUMAN-CENTERED PHILOSOPHYTechnology alone cannot create oneness – unless the car is designed with the driver in mind. With a driving position derived from Mazda's human centred approach to design, every element of every model is crafted around the driver to make it feel like a natural extension of your being. We invest all our expertise in crafting this sense of connection so that you can experience a drive that is both effortless and exhilarating.

KODO: SOUL OF MOTIONThe sleek and aerodynamic lines of every Mazda are enhanced by the purity of its visionary KODO design. A fusion of functionality and simplicity that epitomises the concept of beauty by subtraction. Design in motion, KODO captures the true essence of exhilaration and dynamism that you feel when you drive a Mazda.

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