Company Spokesman David Roddenberry says,
"We pay you money to lose weight.

There's a lot of cash on the line. Each member of the team pays 60 dollars and
the grand prize for the team with the highest percentage of weight loss over 3
months gets 10 thousand dollars to split between the team.

Healthy wage also offers group and individual
weight loss challenges. The web site boasts total money won $430,100 total weight lost 866,500 pounds.

Roddenberry
says, "Starting in about 2008 major academic journals published research
demonstrating that dieters with a cash incentive were more than 5 times as
likely to lose weight."

Healthy wage also uses social media
to give dieters support. Because of the money prizes, weight has to be verified
at participating health clubs or by healthcare professionals when they start and
finish.

Registered Dietician Sheah Rarback
says, "I think it's an absolutely
wonderful idea but we also have to think long term and the competition will
end. So, you have to find internal reasons why you're going to stay with this
healthy eating and stay with the exercise."