Local Search Engine Optimisation (SEO)

LOCAL SEARCH ENGINE OPTIMISATION (SEO)

While some entrepreneurs have their sights set on world domination, you know the importance of taking baby steps before you can run. Before you can tackle all those vast and mysterious overseas markets it’s vital to tame the beast that lies at your doorstep. But cornering the local market isn’t always easy when there are a plethora of local competitors with the same tools as you at their disposal. It can seem as though staying head and shoulders above the competition in local search queries is an uphill struggle.

While many principles of SEO apply to the local, the national and the international, there are a few subtle ways in which we can help small businesses like yours can nudge their way in front of the competition and position themselves ahead of the pack when it comes to search engine rankings.

What is local SEO?

Local SEO is the practices of adapting your Search Engine Optimisation strategy to make you more visible and appealing to the local market. Local SEO is favoured by small businesses whose products and services are positioned for the most traction within the town or city they occupy. These include (but are not limited to) shops, boutiques, cafes, bars, restaurants, gyms or virtually any small business with a physical premises. Local SEO is all about making it easier for the people around you who might have needs of your services to find you not only in the digital realm but in the physical world. Thus, while you may already be conversant with some principles of SEO which you apply to your content rigorously, you still hit a wall when it comes to cornering the market on your doorstep.

What our local SEO services can do for you

At Bevolved we have years of experience in helping small to medium sized businesses just like yours to maximise their reach within their community. We work closely with businesses to ensure that they not only draw online traffic from users close to them but that this traffic leads to increased foot traffic and sales.

We understand that the key to SEO lies in ensuring that search engines know exactly what your business does and where people can find you. That’s why, although we’ll ask you many different questions upon your consultation to get to know your business and how we can best serve its needs, one of the most pertinent is “what’s your address?”. You’d be astonished just how many otherwise impeccably run businesses plummet in local SEO rankings because they’ve failed to keep their contact information up to date.

Our dedicated web development team will renovate your website to optimise it for local searches. We do this by using schema markup, NAP (Name Address Phone number) data correction and local keyword optimisation. Our experienced and talented copywriters can also work with you to develop a content marketing strategy that is tailored to the needs and trends of your local market.

Most SEO savvy entrepreneurs know that link building is an important part of SEO but if you have a particular market in your sights, not just any old links will do. For international SEO, links must come from overseas in their destination languages and for local SEO links must come from trustworthy local sources. The more local interest the source of the link generates, the more powerful its effect on your SEO. That’s why we’ll use a program of targeted outreach to get links from the sources that matter most. While other agencies may stop at citations from authoritative portals like Yelp or your local directories we will reach out to hyperlocal sources (i.e. websites that generate a great deal of interest in your community) other local non-competing businesses to generate link building opportunities.

Of course, we won’t just help you establish a framework for success and then leave you to your own devices. We’ll keep a close eye on the local performance metrics that mean the most to you, tailoring our approach to respond to those metrics. We believe that it’s important that you see what you’re getting for your money and operate with complete transparency to ensure that you know you’re getting the results that you want to see.

We take the time to get to know your SEO

We will take the time to thoroughly audit your digital presence and look for any SEO missteps or missed opportunities. We will look closely at these aspects of your digital content and offers suggestions to how it can be tweaked for extra SEO efficacy.

Security- The security of a page is enormously important to search engines, especially Google. While the search engine giant has always prioritised secure web pages (those with an https:// suffix rather than http://) it has recently begun issuing warning messages on unsecured pages… Not a great look for any business. We will help your content to steer clear of any security red flags which can impede DEO

Keywords- The right keywords are instrumental in helping your content to reach the right eyes. We will carry out a thorough audit of your content and ensure that it makes use of optimal keywords to grow your reach.

Freshness- It’s fairly well known that sites which post new content regularly are far more visible to search engines which is why we will work with you to develop a sound content strategy (more on that shortly).

Site architecture- Your website’suser experience (UX) is also a key factor. Poor UX can increase your bounce rate which will make you a lower priority for search engines. We can work with you to improve your UX to keep users on-page.

Responsiveness- In an era where most content is now viewed through mobile devices, responsive websites are higher priority for search engines. Fortunately, we offer outstanding responsive web design solutions.

Title tags- Title tags are essential to identify the subject matter of your content. We will ensure that your pages have title tags that are succinct and accurate.

Taking SEO off the page

Not only will we go through your content page by page to ensure that it passes the rigorous tests placed upon it by search engines, we will also implement our wide range of off-page solutions to help ensure that your website and content achieve maximum visibility. Whether you have your sites set on the local, national or international market we have a range of solutions to help you including;

Content Marketing

Content marketing is essential not just in achieving great SEO but in giving your business and your brand a voice. Our talented team of writers will work collaboratively with you to come up with a writing style that speaks with the voice of your brand. We can help you to implement a content strategy that affords you maximum customer engagement and work with you to generate consumer profiles which will inform everything from the subject matter of your content and when you post to the style of your writing.

Needless to say, our talented and creative team of writers will also be happy to furnish you with as much digital content as you need.

Link building

Search engines like sites that are linked to often. This establishes them in the eyes of search engines as trustworthy and credible sources of information. Thus, we can improve your SEO by generating links to your content from trustworthy sources which will be of high value to search engines. We will also help to provide links from sources which will be of the most value to your SEO strategy. If you’re trying to conquer the overseas market we will provide links from trusted local sources in your target destination in the local language.

If, however, you have your sights set on the local market, we can help to secure links from high value nearby domains that are of value to search engines and your local prospective customers.

Why choose Bevovled?

We have hundreds of satisfied customers both in the UK and all around the world. We have the knowledge, skills and experience that can take your business to the next level and we’ll always go above and beyond to deliver the individual care that your business deserves. Get in touch today and see what we can do for your local SEO. Please get in touch by 0n 0161 5314 789, emailing hello@bevolved.co.uk or alternatively you can complete the form at the bottom of the page.

We can’t wait to start working with you!

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