Seriously, 99% of it is terrible. It’s a blight on many of our experiences and most of it is completely unnecessary. It poisons the way we live, fuelling all sorts of negatives in society and it worries me that this is what people think that I do.

I live for the 1%.
I live in the hope that I can be one of the guys who turns it into 2%.

Ads are a trade. I’ll entertain/inform/reward you and, in return, all I ask is that you think about buying our product. However, the thing about a trade is: the better a trade it is, the more people are going to seek it out. Our job is to make the trade as good as possible. We need to make ads so good that people want to trade with us.

Let’s go back to when the ads are the best bit about going to the cinema.
Let’s make entertainment that’s better than everything else on the telly.
Let’s fight for the views of our customers, and screw anyone who calls us worthy.
Let’s take all this money that our clients have to spend and refuse to let them waste it.
Let’s do something that our future grandchildren will be proud of.

About

Meet the Munge

In a couple of years I’m going to hit the big four-OH! And I find, now that I’m in my dotage, that I wistfully look back at days past. I’ve got to say, I’ve had a good old run at a good number of things.

I’ve been a cowboy, an actor, an entrepreneur and a surfer, a student and a teacher, a photographer and a door-to-door salesman. I’ve forgotten four languages and travelled the world. I felt the drudge of a dead end office job and I’ve burnt my toes on year-long summer sand.

It’s true, I wasted half of my youth, but the other half I just wasted.

And then I catch myself.

“Young man, you’ve got more half your life ahead of you. And these are inspiring times. Look ahead at the future and what do you see? Nothing? Everything? Then go out and build it.

You’ve only got half your life left. So it’s time to pack twice as much in it.