SHARP // Aquos Project

New York

For the launch of their high definition Aquos LCD televisions, Sharp collaborated with us to create a temporary gallery space in Soho named the Aquos Project, which featured artistic installations and computer-generated videos commissioned for the occasion.

The debut exhibition, "Codex 408," conceived with Kenzo Minami, directly reacted to the iconography of the television campaign developed by Wieden+Kennedy. The second installation, "Bloom," created with New York studio Tronic, was inspired by bio-mimicry, a growing scientific movement that studies natural phenomena and intelligence with the goal of replicating them on a technological and artificial level.