Display brilliance.

What Not to Wear (at a Trade Show)

Are They Really Wearing That?

I'm no fashion expert. The yellow sweater I wear all winter is a dead giveaway. But you don't have to be a member of the fashion police to spot these faux pas. Wear what you want if you're an attendee, but as an exhibitor, you may want to consider these suggestions.

Men

New Shoes -- Who hasn't made this mistake and regretted it? After all, you want to look your best so you purchase new shoes. They look great, but they hurt like hell after Day 1. By Day 3, your blisters have blisters. Shoe Rule #2 – Take a little initiative sport and shine those puppies. Or at least get them shined at the airport while you’re waiting for your plane. It’s cheap even with a generous tip. Shoe Rule #3 – The belt is supposed to match the shoes guys! A brown belt with black shoes? Your mother would be appalled.

Golf Clothing -- Here’s the easy way to decide on golf clothing. If it looks great on the golf course, it looks silly at a trade show. I don’t care if it’s the latest high-tech, super-duper sweat-wicking material. It’s still golf clothing. Now there are exceptions to every rule, such as a sports-related show, but in general, just remember there’s a reason why Fortune 500 executives don’t wear golf shirts and slacks to negotiate multi-million dollar deals.

Slacks (cont.) -- We all pretend we haven’t gained weight. But we have. Don’t wait until 7 am on the first day of the show to discover your pants don’t fit or they have that telltale “V” pucker between the waist and zipper. Unless I missed something important in Biology class, blood flow is important.

Women

Shoes -- For some reason, which I'll never fully understand, women love to punish themselves. Even more than men, they wear new shoes to the show, and then do the unthinkable by wearing high heels with pointy toes. Ladies, and I say this with all seriousness, you’re beautiful. High heel shoes do not make you more beautiful. If you are angling for a freak with a high heal foot fetish, take out a personal ad (SWF seeks MHHFFF).

Perfume/Cologne -- Do you remember the dirt cloud that surrounded Pigpen in the Peanuts cartoon? Some women (and some men) wear the fragrance equivalent by dousing themselves in perfume. Perfume should be alluring, not painful. Here’s a tip for applying the proper amount: rub on only one free sample from the magazine.

Undies -- Let’s just say that if you feel the need to make adjustments more than twice a day, you are probably wearing the wrong underwear.

Earrings -- I’m going to catch some heat on this one. Let me be clear. Earrings are fine, but if your ears look like a Claire’s Accessories rack, you may want to remove 6-8 pairs. Lips, tongue, nose, eyebrow, and skull piercings are a matter of personal preference, corporate policy, and cult affiliation.

Pockets -- Just the opposite actually. Men always have pockets. As an exhibitor, you need pockets for business cards, pens, trinkets, breath mints, etc. I’m not talking about a safari jacket with 37 pockets, but a dress jacket or skirt with two pockets will make your life much easier in the booth.

My sincere thanks to the fashion forward exhibitors at EXHIBITORLIVE for their suggestions, some of which cannot be printed without an R or X rating. Suffice to say that the term “cleavage" was a contentious topic between men and women. What did we miss? We'd love to hear your “What Not to Wear” suggestions and comments.

For more information about trade show or event marketing, give us a call or Contact Us. We welcome the opportunity to assist you with your next event.

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on space used. UPS, FedEx, and air freight carriers quote freight based on either the
dimensional or the actual weight of the shipment.

Freight Service Level (number of days): Service levels range from Same
Day Delivery to Two Week Delivery.

For more information about exhibit weights and freight options, please contact your local
exhibit representative.

Electrical, Cord, and Wire Management varies depending on the display and each exhibitor's requirements. When ordering your trade show display, consider the following electrical/wire management issues and discuss your options with an exhibit professional:

Inline vs. Island Displays

Lead Retrieval Devices

Computer and Monitor Cables

Demo Equipment

Overhead Lighting

Grommets and Grommet Placement in Counters

Overhead vs. Floor Power Supply

Flooring and Electrical Wiring

Options for Hiding Cords and Cables

Flat vs. Round Electrical Cords

Multi-Plug Outlets and Extension Cords

By reviewing your wiring options BEFORE you order your display, you'll save TIME and MONEY and ensure your exhibit exceeds your expectations and your installation is trouble-free.