United Airlines: Uniting the World

United unveiled a TV commercial named "Uniting the World." The advert was created by Mcgarrybowen and was directed by Max Malkin of Prettybird. The soundtrack is George Gershwin’s Rhapsody in Blue. The marketing message is "From Chicago to Shnghai, Phoenix to Tokyo, and over 330 destinations worldwide, see how we connect people and unite the world through a musical orchestra." Credits Agency: Mcgarrybowen New York Chief Creative Officer (U.S.): Ned Crowley Managing Director, Executive Creative Director: Haydn Morris Group Creative Director: David DiRienz Group Creative Director: Chris Pacetta Director of Broadcast Production: Dante Piacenza Executive Producer: Celia Everett Senior Producer:…

United Airlines: Uniting the World

United Airlines: Uniting the World

2018-11-16

Liviu

TV Commercial Review

Memorable

Effective

Style

Heart or Humor

Execution

Good

United unveiled a TV commercial named “Uniting the World.” The advert was created by Mcgarrybowen and was directed by Max Malkin of Prettybird.