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Master tailor Nazareno Fonticoli and his business partner Gaetano Savini opened their first suit shop in Rome's Via Barberini at the end of World War II.[2] The company was named after the Italian name for the Croatian island group, the Brijuni islands.[2]

Umberto Angeloni took over as Chief Executive Officer in 1990, and started an expansion plan which saw the introduction of a womenswear line, and shops opening in locations such as Mumbai, St. Petersburg, and Baku Angeloni also arranged for Brioni suits to appear in James Bond movies from 1995.[1] However, in 2006, the family replaced Angeloni with three joint CEOs: Antonella de Simone (descended from Fonticoli), Andrea Perrone (a descendant of Savini), and Antonio Bianchini, a specialist in finance.[1] Francesco Pesci was nominated CEO in 2010.[3] Gianluca Flore replaced Franceso Pesci in November 2014. [4]PPR confirmed in November 2011 the acquisition of the company for an undisclosed amount estimated between €250 and €350 million, including €100 million in debt.[5][6][7]