The Hudson Italia was announced in August. An impressive coupé designed in house by Frank Spring sports large, oval grille with V-shaped bumper to acommodate Hudson logo. Air vents above headlights provides cooling for front brakes. Air intakes at the bottom of the windscreen and discharge nozzles at the top of the rear window offers natural air conditioning of the interior allowing complete air change every ten minutes. Most unusual feature are the pipes placed at the end of rear wings, imitating the exhaust but housing rear lights.
The car is built on a Hudson Jet chassis with six cylinder, side-valve engine developing a modest 114 bhp and three-speed gearbox.
The chassis are shipped to Italy where bodies are built
of aluminium by Touring of Milan. Finished in Italian Cream with cream and red leather upholstery with Borani steering wheel the first car arrived at New York docks in December.