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For Marketers, We Present the New Criticality for All Businesses

datoramablogger | 08.19.2015

One thing is certain: With the exponential growth of data that’s outpacing Moore’s Law, marketers are getting inundated with information from all angles. For marketers, insight into their data is the marketing organization’s new criticality as businesses of all sizes look to better understand their customers, respond to market shifts and stay ahead of the competition.

There’s just one problem. The old way of marketing that relied on long planning cycles isn’t keeping up with the new pace of the evolving business environment, and marketers are having trouble bridging the gap. Consider this: