Online scrapbooking platform Pinterest isn’t just for DIYers. With more than 70 million users according to consumer insight firm Semiocast, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential clients.

At a time when youth and long-term unemployment is high, it is difficult to understand why some companies can’t find the people they need. Even though changes in the economy have caused the loss of many jobs they have also created new jobs that remain unfilled because of a shortage of people with the right skills.

Successful digital marketing campaigns don’t just sell a product, they sell a brand identity. In the competitive world of B2B digital marketing, content not only needs to be useful, entertaining and full of personality, it needs to be a little bit different. And being ‘different’ isn’t as simple as finding an outlandish gimmick that will shock or amuse.

Recent thinking on leadership indicates characteristics traditionally seen as more feminine than masculine are necessary for success in today’s world. Patience, humility, inclusiveness, understanding, empathy and openness, more generally identified as feminine traits, are now seen as necessary for leaders of both sexes.