Understanding of Adobe SiteCatalyst Cookies

Cookies can store and provide only the information that was previously deposited in them. They are not able to execute code or access other information stored on the computer. Additionally, web browsers restrict access to cookie data. Browsers enforce a cookie security policy that makes all cookie data available only to the website that originally set the information.

Adobe Analytics uses cookies to differentiate requests from different browsers and to store helpful information that an application can use later. They may also be used to associate browsing information to customer records. Particularly, cookies are used to define new visitors, help analyze clickstream data, and track historical activity on the website, such as response to particular campaigns or the length of the sales cycle.

Cookie Name

Information Stored

Expiration

P3P Compliant

Usage

Location

Size

AMCV_###@AdobeOrg

Unique visitor IDs (Marketing Cloud Solutions)

2 years

Yes

Identify a unique visitor

Stored at the domain

Varies, 150-200 bytes

s_cc

determine if cookies are enabled (simply set to “True”)

Expires when the browser closed

Yes

Only one cookie for all accounts

Stored at the domain

4 bytes

s_sq

The previous link clicked on by the user

Expires when the browser closed

Yes

Only one cookie for all accounts

Stored at the domain

Typically 100-200 bytes

s_vi

Unique visitor ID time/date stamp

2 years

Yes

Identify a unique visitor

Stored at the domain – typically 2O7.net

44 bytes

s_fid

Fallback unique visitor ID time/date stamp

2 years

Yes

Identify a unique visitor if the standard s_vi cookie is unavailable due to third-party cookie restrictions. Not used for implementations that use first-party cookies

Stored at your domain as a first-party cookie

33 bytes

Cookies Set By Plug-ins

Additional cookies can be set depending on the use of Analytics plug-ins. These cookies are snippets of code available to the client for use in a variety of circumstances. These circumstances include: retrieving values from the URL; concatenating values to pass to Analytics; capturing form abandonment, and so on. For specifics on cookies that are set by each plug-in, contact ClientCare.

For example, s_vh cookie used with the Set Once Per and Set and Get Last Value plug-ins, s_nr cookie used with getNewRepeat Plugin for tracking user is new or return.