Hell, all the Air New Zealand airplanes are now branded as one big giant flying "Hobbit" ad, subliminally sending Middle-earth vibes down upon the unsuspecting public 35,000 feet below.

There's plenty of "Hobbit" mania on the ground, too, and it's been going on for the better part of the year, as evidenced by this New Zealand summer weather report in which the weatherman calls for sunny skies ... in Elvish. And these are some epic sunny skies a'comin', as everything sounds much more grandiose when spoken in Galadriel's tongue.

Not everyone is as enthusiastic for the "Hobbit" coming, though. The reporter who manages to exclaim "Extraordinary talent!" after the forecast kind of seems like he wants to kill himself.

Check the weather below, and thanks to Film Drunk for the find. "The Hobbit: An Unexpected Journey" opens Dec. 14, but you knew that already.