Social Media is like a box of chocolates. You gotta look at the bottom of the box to know whats inside, even then you have to be able to share the box with enough people where you are satisfied but not left feeling fat.

If you don’t look at the bottom or network to find out what is in the box of chocolates . . . you never know what your going to get, and if you own that box of chocolates your probably made a bad business move.

i was thinking of this blog post when tweeted jason falls and called him out on the post about how social media is like kick and chase soccer. i think we still have yet to find the lowest common denominator.