BAI backs banking on the social network

Despite compliance issues and the difficulty of measuring returns, a panel of senior bankers says social media has emerged as a must-have marketing tool, in advance of the annual BAI Retail Delivery conference in Chicago. The panel concluded that social media is evolving from a novel place to be for banks to a must-have in their marketing arsenals, and, although differences of opinion arose on specific tactics, the panelists were unanimous on the need to get up to speed on using social media for marketing purposes.