Social Networks, Wikis and Video Influence B2B Marketplace

KnowledgeStorm and Universal McCann today announced the rsults of a joint research study on the emerging role of new media, particulary online video, social networks and Wikis, on B2B technology purchase solutions.

Some interesting data was revealed, including:

Online Video

63% of respondents accessed online videos at least once a week.

A majority of respondents are viewing online videos on a variety of business and technology topics.

Webcasts top the list of most popular online video content with 70% of respondents using this format.

Social Networks

Seventy-seven percent of respondents have little to no interaction with social networks.

Of those participating, 70% visit these sites at least once a month and are attracted to more business-oriented social networks such as LinkedIn, which tops the list of favorites for 27% of this group.

Wikis

50% of respondents considered themselves very knowledgeable about Wikis with more than 50% visiting Wikis at least once a week.

Sixty-three percent of respondents are locating business and technology information through Wikis

96% give value to the material they find and a majority of respondents actively share content from Wikis and another 52% use it in their technology decision-making process.