Why Product Management matters! Read my e-books

April 15, 2011

Why customer needs don’t always matter — On Product Management

Product Management is not about satisfying customer needs and wants. Product Management is about ensuring business goals are met and business success delivered.

Now don’t get me wrong. I certainly believe in addressing market needs and driving customer satisfaction. That is definitely a great way to achieve business goals. But keep in mind that addressing customer needs etc. are a MEANS of achieving an END, not an END unto themselves.

Comments

Product Management is not about satisfying customer needs and wants. Product Management is about ensuring business goals are met and business success delivered.

Now don’t get me wrong. I certainly believe in addressing market needs and driving customer satisfaction. That is definitely a great way to achieve business goals. But keep in mind that addressing customer needs etc. are a MEANS of achieving an END, not an END unto themselves.