TODAY Show co-host Lisa Wilkinson says she has learned to live in the volatile breakfast television game and threats that “one day it’s gonna finish”.

Wilkinson said she unfazed by relentless chatter of replacements and shuffling as the morning shows battle for ratings supremacy.

In March, a report quoting television sources said Wilkinson and newsreader Georgie Gardner were “under scrutiny” to combat the rise of Seven’s Sunrise.

Gardner has since left the show to spend more time with family.

But Wilkinson, on the white carpet at the David Jones spring summer launch, told Confidential: “If you’re in this industry and don’t realise that’s part of the gig, then you’re unrealistic about the nature of television.

“If you approach every day with that attitude, it makes you grateful for what you have and not worry what may or may not happen.

“I love my job, I love getting up every day and doing the job and for as long as it lasts, but one day it’s gonna finish. Hopefully it will be at a time of my choosing.”

Wilkinson, 53, a former magazine editor, said she “took the easy route” when she jumped from print into the cutthroat world of television.

“Media is a great business and I feel very fortunate to be a part of it,” she said.

Wilkinson’s co-host, Karl Stefanovic, only added to the chatter about impending changes by joking recently: “As far as I know I have no immediate plans to leave Today, but when and if I do get the tap, I will be … throwing that alarm clock out the window.”

The battle for breakfast is lucrative — it’s worth about $100 million in advertising revenue.