label/G Givenchy

This season marks the second collection of G Givenchy. The occasion prompted the team of designers to consider the core competence of the fairly new brand. Developed and produced at LVMH’s Asia Pacific office in Hong Kong, G Givenchy is led by a talented group of individuals who has roots back to the main Givenchy line in Paris. The G Givenchy Spring Summer 2015 “Crafted Tribe” collection was in some way a great hit, it is a complete ready-to-wear collection with aggrandize accessories montage from the main line’s signatures. This time out though, G Givenchy designers took a somewhat different approach: the latest collection was a reconsideration of the G Givenchy aesthetic, and it was discovered by deconstructing the designer’s vision, the better to create a new language with the brand vocabulary G Givenchy has established over the first collection. The key elements were in play — punchy takes on wardrobe staples, detailed-inspired tailoring with a structured silhouettes, a streetwise attitude.

A glitch digital motif in primary colours, which also served as a metonym for the entire collection features various patterned designs in intricate elements throughout, introducing a sense of movement and to underline the idea that these highly structural clothes can be distilled in an unbound fashion. That notion was echoed in the collection’s many unravelled layering techniques, diamond details accentuate in laser cut perforation, creating a fabric inspired by sportswear, while experimental pieces includes hybrid silhouettes dressed in contrast textured embroidery and beaded works infuses the collection with its key details. This creates a cohesive concept throughout with conflicting combinations along fuzzy digital prints that looked like it was in the process of disintegrating.

The strongest ensembles were the ones that seemed in dialogue with themselves, like the diamond embossed neoprene sweater in red layered over a short sleeve t-shirt with double layering and distinct beaded work on the side seam, or the black crew neck sweatshirt with the same contrast beaded works and herringbone cotton ribbed details, even the little effects were not spared with that black varsity jacket incorporating a gradient glitch embroidery on the black panel, that the designers paired with straightforward black essential slim fit denims, or those Lanvin-like sneakers made out of trio leather in blue and black patent cap-toe is an understated elegance piece. There were a lot of modern menswear references here — not a new thing for G Givenchy or a major contribution to the fashion universe that would influence trend setters, but for the first time it seemed that the designers knew where they were heading.

For the uninitiated, G Givenchy is an off-shoot of the main Givenchy line. G Givenchy channels the same brand DNA into its designs and aesthetics. It is offered in an array of refined ready-to-wear and accessories collection mainly available in China at an accessible price point. Made for the everyday wearer, its avant-garde street-style orient spirit is built upon codes that were developed by the house of Givenchy. The label continues in search to deliver innovative classic essentials with a twisted edge derive from the discovery of its authenticity, the desire to pursuit for new experiences through visual stimulation and upon building a new subculture luxury label.

A dashing second debut after its foregoing Fall Winter 2014 initiation, the new G Givenchy Spring Summer 2015 “Crafted Tribe” collection mainly focuses in blending the lines of traditional crafted textiles with digital inspired motifs and perforated sportswear details. Its unique concept celebrates the past, present, and future of the textile clothing industry, the collection seamlessly integrates iconic silhouettes that are found in the past series with an ameliorated contemporary design approach.

Crafted Tribe is based on the earliest fundamental medium of communication amongst global tribes through the history of textile making. The brand emphasis on three key categorical advancements: colour, pattern, and designs inspired from the art of computer data glitches bearing a meteoric visual resemblance of the dated systems in our world, and is now the latest print expression. The collection’s print concept pays homage to the blurring and smearing artistry, these two formats creates a unique contemporary visualization for the modern G Givenchy cult.

G Givenchy hit on pretty much most of the current rising trends in menswear, there were the sophisticated neoprene sweatshirts that incorporated a diamond ice-pick and pitted embossed detailing – worn to be layered along tops with laser cut perforation or panelled beaded slits on the side, full cut city shorts or regular fitted trousers gave this collection a sense of urban modernity that felt presently unique in the smallest scope of details. Hybrid silhouettes in contrasting textured fabrics create a cohesive narrative throughout with conflicting combinations that sit alongside colourful digital glitch prints in a variety of subtle shades. Even the thick soled lace-up and skate slip on sneakers were decked out with a luxurious yet futuristically refinement, made from suede, python, print and patent leather. These footwear designs taps in on the growing demand for opulent sports influence designer footwear.

The colour depicted in the G Givenchy Spring Summer 2015 collection consist in a few roles of dramatic usage. Reds were the primarily colour, a superlative hue from many cultures till today and it is still regarded as a sacred colour of respect and tribute to the Gods. Juxtaposed against the cobalt blue, a colour of divinity and historically known to be used in ceramics as luxurious agent converse the colour of stability. These colours are alternated in prints and solids alongside the adopted monochromatic tones that the house of Givenchy is renowned for. The way that G Givenchy was able to create volume, structure, and layering without making this collection feel weighted down that made it a rounding success.

The Givenchy brand has been thriving with enormous success and expanding at a rapid pace since two years ago when the brand took leadership in the Rottweiler animal trend that was highly influential in the fashion universe. Worldwide sales quadruples even further throughout the incoming seasons as the designer’s brand identity were recognized as a trendsetter and often associated as the prime fashion preference for international renown celebrities.

Moving forward in mid-2013, it is learned that French designer unit under luxury goods giant LVMH has set to triple number of stores in China, with its planned expansion by increasing the number of boutiques to 30 from about 10 in major cities such as Shanghai and Tianjin. Coincide to the evolution of China’s consumer culture, the emergence of its middle class towards rapid growth of superpower status, the rise of consumer spending, the hunger for luxury goods, and lucrative market demand for the designer brand. The consistently exciting Givenchy brand sustains continuous immeasurable desirability and has brought a new 2nd line collection, named G Givenchy – focused on greater China and its neighbouring geographical regions. Learn more about LVMH’s Givenchy expansion across China – Reported in May 2013.

G Givenchy is Givenchy’s all-new 2nd line collection and is an extension of Givenchy’s main line design concept. The G Givenchy brand carries all of Givenchy’s mainline trademark, offering a complete ready-to-wear classic variation with accessories to match, delivering a lifestyle focused in everyday menswear wardrobe essentials series from an accessible price point. The new G Givenchy brand aims in luring young Chinese consumers with trendy yet competitively priced ready-to-wear products.

G Givenchy menswear line builds season on season a collection of contemporary sartorial staples, with the aim of creating a consistent avant-garde development. The sub-label collection is tantamount to the China’s rapid rate of luxury acquisition demand and is currently available across 51 stores in the nation. G Givenchy has undisclosed plans to launch a womenswear series, including global expansion to neighbouring countries in particular, Japan, South Korea, and Hong Kong. As for the rest of the world, we can only wait and observe its long term strategic planning.

Famous for it’s ultimate brand recognition, the fire-breathing monster that is the Givenchy Rottweiler has been lying dormant for a few seasons, but now it is back and available for the Givenchy Pre-Fall 2014 menswear collection with a whole new attitude. Many thanks to Boombayeh from eBay, I am now a proud owner of this ever popular and highly demanded Givenchy t-shirt.

Not known for it’s subtle impact, the new Givenchy Rottweiler automatically commands attention with it’s aggressive features of a gigantic snarling dog which is normally a giveaway of something indignant lurking within the legendary impressionist print by creative director, Riccardo Tisci. At the back, there is the Givenchy signature perpendicular cross-stitch seams that cherishes back to the models of the old, giving the impression that this is as delirious as it was once before. See the first Givenchy Rottweiler Print T-Shirt through this blog.

Being really fussy, the print is a bit vague which was never a complain in earlier versions, it seems that the head print has been fully blown-up from a JPEG compressed image and has left signs of pixelations, despite this, the mega command of attention delivered to onlookers makes one become acclimate quite quickly. Negative points that are not so easily to overlook include the price, it’s $250 to $300 more expensive than before and the similarly priced Givenchy Robot Striped Print T-Shirt now on sale offers a better well-rounded value. Then there is question of the repetition of wear, although the Givenchy Rottweiler has been known to be notoriously famous for holding it’s seasonal relevance “worn till death” in the fashion universe, it doesn’t exactly go with everything else in the wardrobe or makes your life easier, it requires thought. The rewarding experience of wearing it is quite substantial at the beginning, however after taking it out all day could be a bit tiring especially at the end of the season.

Despite concerns to stay on a defensive strategy and playing it safe, Tisci takes on the forceful headwinds of style with a creative innovation by integrating core themes and designs initiated in the earlier years. Remodelled to fit the future Pre-Fall 2014 and Fall Winter 2014 lifestyle incorporates the artistic mix of the Givenchy Elmerinda SS09, Givenchy Keffieh SS10, Givenchy Madonna SS13 and Givenchy Doberman PF13 inspired abstract brushstroke prints. The new Givenchy menswear is taking a unique position changing in both style and demographic by introducing stronger sportswear influence towards it’s unique key signatures. The new regime has a definite hint of athletics masculinity and street nobility, despite the overwhelming oversize trousers introduced within the runway collection.

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