ATS's more sharp-edge design will likely attract more men than women. From a business standpoint it may not be a good thing. We now have more women licensed to drive than men, and this trend will only intensify. More women are making car purchase decisions too. It is no surprise manufactures try to design their cars cater to women's taste.

So it's come to this?

The ATS doesn't sell on the merit of its supposed sports performance so instead it has a chance to sell because its boxy lines are more masculine? We're really going to continue this discussion, really?

No Cadillac will ever sell to a BMW owner until they turn 75 years old. And by then, they don't want a small sports sedan. They want a undewhelming boat. If Cadillac were smart, they'd build a bigger CTS, not a smaller one. Either way, it's not our issue, it's not anything we want to discuss any further.