If social media isn’t a core part of your strategy, you’ll be left to play catch up.

According to an infographic from Three Girls Media, which cites Hubspot data, over half of brand managers that have used social media as part of their strategy for at least two years say it’s boosted revenue.

Social media also helps brands stand out on the crowded digital landscape.

Customers—current or potential—want to engage and interact with organizations and know that their concerns are being heard and that a brand is who they really claim to be. Social media is perfect for this. It allows you to communicate in real time and boost your organization’s visibility and credibility.

The full infographic shares more statistics and reasons why social media is essential for your organization.