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Basis launches ‘Smart Lives’ research

An exploration into the future of smart living from the consumer’s perspective

This is one of the latest studies coming out of the Basis self-funded stable. We set to find out what brand owners need to know about consumers and connected living. Coming out of this work, we’ve identified four key consumer needs that brand owners playing this space must deliver on. As well as the rules of engagement if you’re going to win hearts, minds, and wallet.

If you're a brand owner looking at how you integrate into a smart future and want to how, get in touch with us at: smartlives@basisresearch.co.uk to find out more