Reigning Champ is a Canadian streetwear brand based in Vancouver, BC. Founded in 2007 by Craig Atkinson, who also founded wings+horns; Reigning Champ is operated under its parent company CYC Design Corporation. The brand is known for creating high-quality basics, with a focus on using heavyweight fleece and knits as its signature materials.

2016

Releasing first shoe with New Balance (Aug 2016)

Releasing first Reigning Champ x Adidas project (Nov 2016)

Opening Toronto flagship store (Nov 2016)

Releases second MLS Cup Champions pack with MLS

Collaborates with Mitchell & Ness on official NBA product for All-Star Weekend in Toronto