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In response to an article published on Mashable, Long Island marketing company fishbat discusses Google’s new Tour Builder service, which aims to enhance the experience for travelers.

Bohemia, NY (PRWEB)November 21, 2013

fishbat, a Long Island marketing firm, responds to an article published by Mashable on November 18th, which details the launch of a new Google Earth service called Tour Builder.

According to the Mashable article titled “Google Earth Intros Tour Builder, A Cooler Way to Tell Stories,” Tour Builder, while still in the beta phase, creates an interactive experience for users. Users can develop their own narratives by using pictures, videos and Google Earth maps. Originally designed for military veterans to share stories of deployment, the article says Tour Builder works along with your Google account and the Google Earth plug-in.

However, users can create tours of anything from their favorite band on tour, to recounts of their summer road trips. “Coming up with a title and filling in an introductory page starts the process of creating your own tour,” the article says. “The layout looks a lot like a slideshow presentation because viewers can see all the frames simultaneously and easily change the order on their own stories. Every time you create a new frame, you're prompted to input a location, photos and text. Google Earth automatically selects the next location frame for you, but you can easily choose your own.”

Justin Maas, vice president of client relations at Long Island marketing company fishbat, says this tool can help brands create interactive packages for their clients and customers. “Tour Builder has tremendous potential,” he says. “Especially with the amount of location tagged mobile apps and picture apps. Everything is geo-tagged. People want to be able to share their adventures and recreate experiences.”

Because of its ability to showcase photos, videos and maps, Maas says this service is going to be extremely versatile for brands. “Travel brands, especially, can use this Tour Builder tool to map out specific vacation packages for prospective travelers,” he says. “Product brands can also use this tool to shed some light on their production processes from start to finish. It’s extremely versatile and can provide brands with innovative ways to promote advertising campaigns.”

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.