Wicked Cool Toys, Crayola Partner for Plush Activity Line

Wicked Cool Toys partnered with Crayola for a new line of plush and activities. The collection will include color-on plush that features Crayola washable markers, paints, and more.

Wicked Cool Toys will also develop a line of pixelated art puzzles and creative activities using slow-rise foam. The Color ‘N Plush product line will be available in the fall, and the pixelated art puzzles and slow-rise foam lines available at retail next year.

About The Author

Maddie Michalik is the managing editor at leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. She also manages all content for The Toy Book‘s website and weekly newsletter Toy Report, keeping retailers and manufacturers up-to-date on all news, trends, new products, and happenings within the industry.
She also assists with creating digital and social content content for The Toy Insider, the leading consumer holiday gift guide and toy review and news website and The Pop Insider, a place where superfans can fuel their fandoms. As a professional toy reviewer and an industry expert, she reports on toy trends and hot products. She has been featured in various regional outlets in the U.S. and Canada. Follow her on Twitter @maddiemichalik.

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