Fashion trends don't usually die of natural causes; they tend to be killed off by overexposure. Added to an otherwise contemporary wardrobe, the chambray work shirt works by adding a bit of retro flavour. The problem is that the hipsters didn't stop there; they layered it with heaps of plaid and wool flannel and cardboard-textured denim and (this is the worst part) stopped shaving. This doesn't turn a coffee-shop neo-hippie into Joe Working Man; it reads as a costume and an awkward one at that.