Who uses a travel agent in this day and age? Though travel agencies’ business isn’t expected to return to pre-internet levels, online booking has shown travelers the frustrations that can come with booking travel themselves – and that outsourcing the stress of arranging travel can be worthwhile. Source: Hotel Marketing […]

Marriott: Transaction-based loyalty programs require deeper understanding of customers At Forrester’s CXNYC 2016 Marriott said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision. Source: Hotel Marketing Marriott: Transaction-based […]

Hotel book direct tactics that work We are all paying too much commission. We are all really aware that these commission cheques are increasing each month. But do we have all the bases covered? Here are some hands-on tips to give your book direct strategy a major boost. Source: Hotel […]