LinkedIn's Most Engaged Marketers 2015

By Hannah Durham

LinkedIn has today unveiled research into the most engaging marketers on the platform, ranging from computer manufacturers to energy specialists.

LinkedIn’s Most Engaged Marketers list for 2015 highlights that UK marketers across a range of sectors are using the platform to their best advantage, not only for their personal brand, but also as advocates for their organisation.

With more than 400 million members worldwide, LinkedIn provides an opportunity for marketers to establish their professional identity, keep abreast of industry trends and put content in front of the right members at the right time.

Oisin Lunny, senior market development manager at OpenMarket, who came fifth, said: "LinkedIn is my hub for business networking. It’s not only the best way to stay connected with contacts from events, but it provides a targeted way of staying engaged and sharing updates afterwards.”

Ranking sixth, Adam Palczewski, client lead at Havas Group, said: "LinkedIn is one of the few platforms that I use on a daily basis. It is a means of building my network, maintaining connections with colleagues from different countries and attracting the best talent to my teams. The quality and relevance of the information shared on LinkedIn is far superior to other platforms, and it is very often a preferred advertising platform for my clients.”

Joshua Graff, UK country manager at LinkedIn said: “Marketers across the UK are seeing the tremendous value of building their networks, consuming professional content and staying up-to-speed on what their industry peers and colleagues are liking, discussing and sharing. We’re thrilled to see marketers from such a wide range of industry sectors make LinkedIn’s Most Engaged Marketers list in 2015. With over 15 million members in the UK, smart marketers are harnessing the power of LinkedIn and seeing the business results on the world's most effective platform for engaging professionals.”

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