“We will be launching 50 new products for this year to achieve our target,” he told reporters here following a prize presentation ceremony for winners of the company’s Karnival Digital Contest held through the Facebook.

The company, which has been in Malaysia for 107 years, achieved a sales of RM450 million last year.

Yeap said that Singer’s sewing machine, which enjoys a 50 per cent share of the local sewing machine market, had been the main contributor to the company’s sales followed by electrical products and motor-cycles.

“We will be launching 50 new products for this year to achieve our target,” he told reporters here following a prize presentation ceremony for winners of the company’s Karnival Digital Contest held through the Facebook.

The company, which has been in Malaysia for 107 years, achieved a sales of RM450 million last year.