This Fall when audiences are attending Warren Miller's Chasing Shadows ski and snowboard movie, the pre-show content features an interview with the film's producer (clip) on the Nepal earthquake which followed a few weeks after their filming. Attendees are encouraged to contribute to help Nepal earthquake relief efforts by donating to the Sherpa Education Fund, part of The Alpine Ascents Foundation. Audiences can either text Sherpa to 41444 to scan the code using their scanning app of choice:

"Connecting with people and places is the foundation of every Warren Miller movie," said Andy Hawk, Managing Director for Warren Miller Entertainment. "For 66 years, the generosity we receive when we are traveling, and the willingness of people to open their lives and homes to us has been amazing. The stories are brought together through a universal love for winter recreation. What happened to Nepal was devastating, but we are fortunate that organizations like Alpine Ascents have programs established that provide long term education and solutions for the region."

"We are happy to have been able to provide this service to help the Nepal relief efforts," said NeoMedia CEO Laura Marriott. "QR codes and text to donate enable a quick and seamless donation experience for the user powered by NeoMedia and Mobile Cause. Warren Miller Entertainment and Alpine Ascents are top of their fields in the ski and mountaineering fields and we are happy to be able to enable this leading class partnership. "

"QR codes linked to our mobile friendly donation forms can significantly enhance an organization's fundraising efforts by making the giving process even easier," said Sean MacNeill, MobileCause CEO. "We're excited for this opportunity to partner with NeoMedia to provide Warren Miller Entertainment and Alpine Ascents a fast and easy way for filmgoers to connect and donate to such a worthy cause right from their mobile phones."

This game-changing partnership will pave the way for media viewers to donate easily and immediately while the motivational urge strikes them wherever they are.

MobileCause is the world's leading "mobile first" fundraising and donor communication platform designed to help nonprofits raise more donations while saving time and resources with no-cost merchant services, 0% transaction fees and an industry low flat-rate credit card processing fee. The powerful solutions include: Crowdfunding and Peer to Peer Campaigns, Event Registration, Ticketing and Fundraising, Sign-up, Survey, Petition and Membership Forms, Digital Fundraising and Mobile Marketing. The fully integrated suite of products is easy to use and works in any CRM. Plus, fundraising experts provide dedicated strategy support to all clients including United Way, The Salvation Army, American Heart Association, University of Southern California, Habitat for Humanity and many more. Learn more at www.mobilecause.com

About NeoMedia

NeoMedia Technologies, Inc. is a pioneer in QR technology and a leader in mobile barcode solutions that enable the barcode ecosystem worldwide. Its solutions have transformed 80+ million mobile devices with cameras across 193 countries into barcode scanners through its barcode scanning app, NeoReader. NeoMedia also enables QR campaigns through its NeoSphere and QodeScan services. With its suite of products, services and extensive IP portfolio encompassing over 60 patents, NeoMedia is the only company able to offer customers a mobile barcode solution, fully supported by its IP portfolio. NeoMedia's current customers include global brands, agencies, retailers and handset manufacturers. The company has over 125 IP license agreements in place with some of the industry's most prominent companies. Learn more at www.neom.com or connect with us at: Facebook, Twitter, or LinkedIn.

Warren Miller Entertainment

An iconic brand in the snowsports filmmaking arena, Warren Miller Entertainment has been a pioneer in action sports cinematography since 1949, and continues to reach a passionate audience worldwide. This year's feature film Chasing Shadows began a U.S. and international tour in mid-October. Warren Miller Entertainment is a division of Active Interest Media based in Boulder, CO.

Alpine Ascents Foundation

The Alpine Ascents Foundation was established in 1999 and shortly thereafter the Sherpa Education Fund was created to develop, fund and manage programs for educating children in Nepal. Throughout the past sixteen years, the Sherpa Education Fund has steadily increased the number of sponsored students with the help of generous donations. Our mission is to improve the standard and access to education in these communities by building schools, hiring good teachers and sponsoring children who otherwise could not attend.