Technology & Planned Obsolescence

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Transcript of Technology & Planned Obsolescence

innovation and economic growth Planned Obsolescence Falling Deeply into the Future What's the objective behind Planned Obsolescence? The companies want to improve the use of their products. In a near future way, the consumer is under pressure to purchase a product again, every time that the company launches a new version of the "old" ones. It's also called"Built-In Obsolescence"

Oscar Quintero CastellanosEstefanía Valencia SernaLaura Vásquez Sierra English Language Improvement2012 In industrial design, Planned Obsolescence is a policy of planning or designing a product with a limited useful life What Is That? So it will become Obsolete Unfashionable After a certainperiod of time! Or no longer functional Let's see some types of obsolescence OBSOLESCENCE TYPES Technical or Functional Systemic NotificationObsolescence Planned functional obsolescence is a type of technical obsolescence in which companies introduce new technology which replaces the old. For example, They were actively planning to make the video tapes obsolete by developing a substitute product (recordable DVD). A company sold consumers video tape decks while they were developing DVD recorders. Nowadays we have Blu-Ray Discs. Making a product obsolete by altering the system. New software is frequently introduced that is not compatible with older software. Introducing new applications & software compatible with different operative systems. Some companies have developed a version of obsolescence in which the product informs the user when it is time to buy a replacement In some cases, notification may be combined with the deliberate disabling of a product to prevent it from working! Product categories in this case display a fashion cycle. Planned style obsolescence occurs when marketers change the styling of products The style changes are designed to make owners of the old model feel out of date. How does Planned Obsolescence influence in our lives? In which ways? Economically Planned obsolescence tends to work best when a producer has at least an oligopoly Before introducing a planned obsolescence, the producer has to know that the consumer is at least somewhat likely to buy a replacement from them. Planned Obsolescence is considered as a necessary driving force behind It will also tend to benefit those companies with the most modern and up-to-date products Environmentally E-waste PollutionUses more natural resourcesMore consumer spending Planned Obsolescence is becoming a major environmental issue worldwide Is the Earth Doomed Due to Planned Obsolescence? Electronic waste is one of the fastest growing sources of waste according to the UNEP. Dangerous form of waste because it contains many heavy metals and toxic plastics! Can we escape this vicious circle of waste? Electronic waste, or e-waste, is generated when consumers discard broken or obsolete electronic equipment or parts of such equipment. Electronic waste is difficult and expensive to recycle. Continuously replacing, rather than repairing, products creates more: Planned obsolescence is only a good idea on a planet with unlimited resources and, even then it is a massive waste producing concept. Forcing companies to recycle their wasteSetting standards are also a very effective way to make quality products. We can escape this waste and the answer is removing the incentives for planned obsolescence. a real life example! Finally ... We cannot afford this policy just to encourage growth, as it results in over proportional damage to both the planet and the consumer. Style You can also save our earth!