A survey by Yesawich, Pepperdine & Brown

25th Sep 2001

A survey commisioned by by Yesawich, Pepperdine & Brown, one of the leading forecasters of the travel habits, preferences and intentions of Americans finds that “Nearly two-thirds of American travelers, both business and leisure, say their travel plans will not be deterred by the events in New York and Washington on September 11, according to a nationally-projectible study issued today.
Sixty seven percent of business travelers surveyed said the events on September 11 are not likely to influence their plans for future business trips. The comparable number for leisure travelers was slightly lower at 63%. According to the survey, conducted on September 12 and 13, only a third of travelers indicated they will change their travel plans by canceling a business or leisure trip. International travel is likely to feel the greatest impact, with half of all business travelers stating they will take fewer overseas business trips. Almost two-thirds (60%) of leisure travelers expressed the same sentiment.

“The survey results clearly signal that people intend to keep on traveling,” according to Peter Yesawich, president and CEO, of Yesawich, Pepperdine & Brown, a marketing services firm that specializes in travel. “Frankly, I am very surprised by the results. I thought they would be considerably more negative in light of the tragedy earlier this week.” Travel Intentions of Americans”