WHAT IS IT FOR

ROUNDMAP™ SYSTEM 360 is a framework designed to help a business to successfully execute on any business strategy, presumably with an addressable opportunity, by focusing on the functions that produce results, i.e., marketing and innovation.

THE ROUNDMAP™ 3D FRAMEWORK - CONSISTING OF THE MATRIX 360 AND SYSTEM 360

WHO IS IT FOR

ROUNDMAP™ was designed to help any business with any business strategy, for profit or non-profit. Despite the level of details in the customer lifecycle, which we believe is the ultimate level of truth, utilization of the framework requires backing from at least one member of the executive team and a broad representation of cross-silo management and employees.

THE CUSTOMER LIFECYCLE AS PART OF THE ROUNDMAP™ SYSTEM 360

HOW DOES IT WORK

The framework has multiple components: while CUSTOMER 360 focuses on the performance at the ultimate level of truth, the customer lifecycle, STRATEGY 360 focuses on the business strategy, business model and value discipline. We expect to launch more components in due time, such as MEASURE 360, ENGAGE 360 and SERVICE 360.

CUSTOMER 360

While ROUNDMAP™ SYSTEM 360 consists of three distinct layers: business strategy, strategy execution and (revenue) performance, the ultimate level of truth, the proof of the pudding, is in the cross-silo customer interaction.

THE THREE LAYERS OF THE ROUNDMAP™ SYSTEM 360

STRATEGY 360

ROUNDMAP™ STRATEGY 360, i.e., Business Model Matrix™, emerged from constructing the customer lifecycle. It contains four elemental business models that describe the dynamics of any business model, throughout the ages.

THE FOUR ELEMENTAL BUSINESS MODELS OF THE ROUNDMAP™ STRATEGY 360

ADAPTATION

We believe business models have evolved over time in two directions: either through SHIFTING or REGENERATION. Shifting is the most transformative: a revolvement to the next elemental business model. Regeneration is iterative.

ROUNDMAP™ STRATEGY 360 - SHIFTING AND REGENERATION

ELEMENTALS

The four elemental business models, identified by Edwin Korver, each have a distinct dynamic. In addition to Don Peppers graphical representation of product and customer centricity, we added two new graphs, completing the series.

ROUNDMAP™ STRATEGY 360 - FOUR ELEMENTAL BUSINESS MODELS

PLAYBOOK

To understand the level of sophistication of the ROUNDMAP™ and its components, we have created a strategic playbook, explaining the distinct dynamics of each of the four elemental business models.

ROUNDMAP™ STRATEGY 360 - THE STRATEGIC PLAYBOOK

ENGAGE 360

While Ricardo Semler (Semco) advocates to put an end to the level of disengagement by factory workers due to industrial compartmentalization, few understand that by implementing a similar form of solodization, often referred as silos, in the customer interaction we are now in fact creating disengaged office workers, harming customer relationships.