Developing Ideas, the Thought Leadership Unit of LLORENTE & CUENCA, identifies, defines and conveys the new paradigms of society and communication trends from an independent perspective, generating global knowledge regarding the countries in which the firm operates, with a special focus on Latin America.

Since its founding in 2011, each year it produces more than 70 publications on corporate, economic, political, and social intelligence. Many of these publications are written in collaboration with business schools, leading political and corporate institutions, and industry professionals, all in accordance with its guiding principle of Sharing is Power.

Thanks to its powerful broadcasting reach among its 30,000 contacts, as well as its distribution via leading institutions and the media, Developing Ideas has consolidated itself as a pioneer center in the creation of relevant knowledge and independent thinking for decision makers in Spain, Portugal, and Latin America, where the entity is present. International references, such as the Mercury Awards or the International Business Awards, have recognized its efforts by granting several awards to its flagship UNO journal as well as to the Developing Ideas website. In addition, its Thought Leadership model was a finalist in the SABRE Awards.