How bad is it? PJ's announced a fugazi quarterly dividend of $0.225 per common share to try and bump itself up.

And Papa John's isn't alone. “NFL spokesman Joe Lockhart has confirmed that multiple official sponsors of the league – including Papa John’s – have expressed concerns to the NFL about how sliding TV viewership in the 2017 season relative to 2016 has affected these sponsors’ business,” Instinet wrote in a note. “Specific to Papa John’s, it has been reported that Papa John’s has directly informed the NFL that its sales during the times NFL games are being played and broadcast are down year-over-year.”