Nvidia targets PC OEM and system builder channel

Graphics processor vendor Nvidia has made PC OEM and systems builder channel partners a top priority as the company looks to build up the market for its latest core-logic motherboard solutions targeted at the integrated computing markets.

Graphics processor vendor Nvidia has made PC OEM and system builder channel partners a top priority as the company looks to build up the market for its latest core-logic motherboard solutions targeted at the integrated computing markets. Developed for AMD 64-based computing platforms, Nvidia claims that the family of nForce 400 MCPs and GeForce 6100 GPUs provide motherboard vendors such as Asus, Biostar, Chaintech, DFI, ECS, Epox, Foxconn, Gigabyte, Jetway and MSI with a range of benefits. “Over the last few years, our discrete Nvidia nForce products have completely redefined the high-end enthusiast space, allowing us to achieve a significant market share position, but with this new product introduction we are focused on an equally important segment — the integrated mainstream market serviced most commonly with PC OEMs and system integrators,” said Drew Henry, general manager of platform product at Nvidia. “We are confident that our new Nvidia nForce 400 series of MCPs combined with our new GeForce 6100 series of GPUs will provide the only viable foundation for powering today’s digital media and high-definition video-centric PC platforms,” he added. “Nvidia’s chipset and graphics innovation coupled with AMD64 technology continues to set new standards of excellence,” said Emile Ianni, corporate VP, platform engineering and infrastructure development, microprocessor solutions sector at AMD. “This announcement showcases Nvidia’s commitment to extend to integrated solutions the leading-edge performance available until now only through discrete solutions. We are helping system integrators and OEMs offer their customers feature-rich AMD64 platforms for a variety of markets, including Media Centre PCs, digital media PCs, small office/home office and home theatre convergence products,” he added. Nvidia claims that the new family of products is designed to deliver high-definition video playback and output to high-definition televisions and provide other important digital media functionality, including secure networking and secure storage.