Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Crayons vs Calculators in a Man vs Machine contest - Matrix Reloaded or Empire strikes back?" to "Is There Space for Low-Tech in an Increasingly Hi-Tech Asia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.

Patrick Darcy

RadiumOne

Social does NOT equal Facebook - shining light on the sharing economy.

By definition "social" is all about sharing and on average 75% of content sharing online in APAC is done via more intimate channels such as email and instant messenger - dark social sharing. Yet, most brands are investing the majority, if not all of their social marketing budgets into Facebook and other public social networks. Why the imbalance?