Anecdotally, my niece was one of three finalists out of 200 applicants for an AAE position at a major PR agency last Fall. She wasn’t hired, but then happily was later hired by a sister firm.

You have to stand out, and your personal branding will be an asset and your competitive edge.

Simply put, your investment in personal branding can help you get a job, keep a job and even get promoted. Personal branding is relevant and valuable for beginning, emerging, established professionals and especially for those transitioning in their careers or moving to another city.