You may not have noticed because you’ve got a LOT of exciting stuff going on over there, but I haven’t been around much lately.

Truth be told: It’s because any and all worky / creative / expressive energy I’ve had for the past month or so has gone into prepping for my #naptimeempires podcast premiere – WHICH, to be honest, has been delightfully low key.

Not only has Amy built a multi-million dollar online marketing empire by (consistently) delivering crazy valuable content to her community – she’s done it by being a genuinely NICE person all along the way. #whosaysnicegirlsfinishlast

Over the years she’s built an email list of 150k and growing, a devoted following on social media, aaand a hit podcast called Online Marketing Made Easy.

When she invited me to be a guest on said podcast earlier this summer, I could barely contain my exclamationpointitis.

I’ve done a good number of interviews in my first few years of business, and I don’t say this lightly: This is my favorite one so far.

Despite the fact that business revolves around sales, noooobody wants to feel “salesy.”

Salesy is associated with superficial, aggressive, and cheesy. Not cute. Not effective.

So let’s flip the script and redefine salesy real quick:

In its simplest form, “salesy” means making a sale.

And making a sale is making a DIFFERENCE.

That’s not just lip service. Think about it.

When you’re able to do what you do best, your clients + customers benefit, the people they love and serve benefit, your employees and contractors benefit, your neighbors benefit via your government (heeey, taxes!), your family benefits, and of course YOU benefit.

As long as you know how to help people see why they genuinely WANT to buy from you, everybody wins.