“There’s a clear direction … away from people thinking, ‘This is my PC, this is my hard drive,’ to ‘This is how I interact with information, this is how I interact with the web.'”

Occasionally you come across a quote that reinforces up what you have been trying to communicate for ages, such is the comment above from Dave Armstrong, head of product and marketing for Google Enterprise, reported in the Observer article Google plans to make PC’s history .

This illustrates that the move towards a more web2.0 environment is no more about the technology but about people, trust and empowerment.

Over the last week or so I have seen many examples of the silo approach to information and knowledge, from projects to corporates to universities to industry champions, all concerned over loss of some kind of advantage (claims, profit, competitive edge, intellectual rights etc) in the face of sharing on web2.0 platforms or apps.

Maybe the built environment sector need to look at the mess the music industry has gotten itself into by trying to retain some degree of ownership for a solution.

There is also the generation thing here, as Paul commented at last weeks collaborative champions meeting, Y Gen and Google Gen people are unconscious collaborators , and yet the more influential generation (boomers) maybe stifling such collaboration by taking away and banning collaboration / sharing tools such as facebook and twitter and blogs and ….

There is also a parallel here to the anti-benchmarking school of thought, but history has shown that those who share, learn and benchmark mark with others have gained rather than lost advantage and made progress on many improvement fronts.

Time for us in the built environment to re-evaluate how we interact with information and the internet…