The first video sees mobster-turned-family man Michael explaining his life to a therapist. He's semi-retired from breaking the law but is still more at home with a gun in his hand.

His children are a handful, his wife may be having an affair. He's looking for an escape - and violence may be the answer.

"I'm rich, I'm miserable," he says. "I'm pretty average for this town."

Franklin's trailer reveals more about his gang life - an existence fuelled by guns, women and running from the law. Amid car chases and helicopter pursuits, Franklin is shown to be a man grown tired of crime.

And then there's Trevor, the larger-than-life psychopath and drug dealer who appears to be in the business simply because he loves it.

Grand Theft Auto 5 is due to launch for PlayStation 3 and Xbox 360 on 17th September. PC, Wii U and next-gen versions have yet to be mentioned.