Cannes 2014

The sun shone and the champagne fizzed as Marketing Week and Adobe hosted their Sunset Drinks on the roof terrace of the Radisson Blu hotel on June 16 2014. Can you spot yourself or your colleagues enjoying the sunshine (and networking, of course)?

The Cannes Lions International Festival of Creativity is known for its champagne as well as its content, so it is no surprise that this year’s bash inspired a spoof mockumentary. Satirical journalist Nimrod Kamer spent the week in Cannes doorstepping everyone taking part, from Sir Martin Sorrell to film star Rob Lowe to ask his provocative […]

Cannes 2014: Fresh from being awarded the ‘creative marketer of the year’ award at Cannes Lions 2014, McDonald’s senior director for global brand strategy Matt Biespiel talks to Marketing Week about data failings, why television is still king and why doing nothing is sometimes the best policy on social media.

Cannes 2014: Yahoo’s CMO, Kathy Savitt was handed the brief of firing up the company’s video and news offerings earlier this year. In an exclusive interview at Cannes Lions 2014, Marketing Week asks Yahoo’s CMO, Kathy Savitt about why video is a growth area for the business, its mobile-first approach and its brand perception in the UK.

Cannes Lions 2014: Both client and agency-side marketers agree the best work comes when clients trust their agencies, but there are still a number of trust issues between the two threatening the success of marketing output, according to new research released at Cannes today.

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