No Man's Sky Under Investigation Over Claims of Misleading Advertising

"Several complaints" have prompted the UK's Advertising Standards Authority to launch an investigation into potentially misleading advertising for No Man's Sky.

A representative for the UK's Advertising Standards Authority has confirmed to Eurogamer that the organization has launched an investigation into Hello Games' No Man's Sky after receiving "several complaints" that advertisements for the game were misleading. The investigation appears to be focused primarily on the Steam page for No Man's Sky. The ASA declined to comment further than the confirmation that an investigation is taking place and that both Hello Games and Valve have been contacted.

Over on Reddit yesterday one poster claimed to have received a response from the ASA, which include complaints around videos and screenshots. According to the poster, the complaints include videos and screenshots, with specifics ranging from ship flying behavior and combat to the size and behavior of animals and creatures, along with the quality of graphics.