How to Set Up Trials and Demos in Subscriptions

SecurionPay Academy

Trials and demos within subscriptions allow your business model to further flourish. At SecurionPay we make this easy to set-up and manage. Please read below to see some common examples often used with respect to trials and demos and why asking for the customers card details upfront is a good idea.

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Today we’re going to be talking about trials and demos and subscriptions.

We’ve Illustrated four common examples that are often used and at the end, we’re going to talk about some good argumentation of why asking for card details in the sign-up phase is a good idea.

1. Most commonly for merchants that have websites or applications, they ask for the card details in the beginning, and then they make a charge later on.

We don’t recommend this because the card isn’t verified until a later point in time.

2. What’s better to do, and a lot of merchants follow this, is that they charge the card and they instantaneously make a refund. Here the card is verified but it doubles the transaction costs.

3. At SecurionPay, we recommend this third option where you authorize the card and then make an authentication a few days later, and three days later would be max. If you’re trying to do something for longer periods, we don’t recommend this. With this option the card is verified, the funds are secured and there’s no cost to make that initial authorization.

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Patrick Kozakiewicz

Chief Evangelist

Chief evangelist whose motivation is to make history. My philosophy is to convert people and link my goals into changing the world. I have experience and curiosity in technology, mindfulness and making business flourish.