‘Kochadaiiyaan’ rules box office with Rs 42cr gross over weekend

Blockbuster opening weekend of the futuristic fantasy film ‘Kochadaiiyaan’ was announced at the box office with a massive Rs 42 crore gross worldwide. Eros International released the film in 2D and 3D on May 23, 2014, in six languages in over 3,000 screens worldwide. Tamil Nadu distribution was undertaken directly by Eros International. Directed by Soundarya Rajnikanth Ashwin, the Photorealistic Performance Capture technology film has set a new milestone in the history of Indian cinema and set the box office ringing with a bumper opening weekend and grossed Rs 30 crore in India and Rs 12 crore overseas. Markets with Rajni stronghold like UAE, Malaysia and Singapore have shown superlative performance. With pre-sales from satellite rights in multiple languages, audio and music rights exploitation, brand tie ups and other income, the film is well on its way to cross Rs 100 in revenue just after the opening weekend. Commenting on the film’s performance overseas, Eros International Plc Marketing and Distribution President Pranab Kapadia said, “Fans of the superstar across the world have appreciated the film and it has opened extremely well in the overseas markets.”“We are delighted with the superb response to the film, which has been a labour of love over the last two years. We thank the critics and the audiences that have helped build such a wonderful momentum to the film and given recognition to Soundarya’s vision and talent. We are seeing an overwhelming demand for a prequel or a sequel. Watch this space. But for now enjoy ‘Kochadaiiyaan’ in 2D or 3D with your entire family, in a big screen near you, in a language of your choice,” Eros International MD and Group CEO Jyoti Deshpande said.‘Kochadaiiyaan’ is an epic dramatisation of good versus evil starring South Indian megastar Rajinikanth in a double role in a larger than life depiction. Also starring in the grand production is leading lady Deepika Padukone together with South India’s leading stars R Sharath Kumar, Nazar, Aadi, Shobana and Rukmini. Providing the musical score to this magnum opus is Oscar-winning composer AR Rahman.