New Release of Vya Creative Production Systems Offers Robust Alternative for Users of IBM/Unica MOOD

Optional integration with the Vya marketing resource management (MRM) system creates an efficient end-to-end solution—from creative project management through production and distribution to the field.

CINCINNATI, Ohio (Nov. 8, 2016) – Vya, a leading provider of simplified local marketing systems for distributed organizations, today announced the latest release of Vya creative production systems, enabling users to seamlessly route, approve and track progress on creative projects with an upgraded user experience and enhanced reporting capabilities.

Vya creative production systems offer a robust alternative for users of the IBM Marketing Operations OnDemand (MOOD) system, previously known as Unica Marketing Operations OnDemand, which will no longer be supported by IBM, effective June 30, 2017.

Optional integration with the Vya marketing resource management (MRM) system results in an end-to-end solution—from creative project management and digital asset management through production and distribution to the field.

“Whether it’s a one-page holiday card sent to 100 people or a comprehensive campaign with multiple interrelated pieces, the latest release of Vya creative production systems will help all stakeholders, regardless of their role, work more efficiently than ever, simplifying the creative process,” said Kandi O’Connor, COO of Vya. “And because we are committed to actively developing and supporting our creative production management systems, users are assured they will have the most advanced solution available now and in the future.”

Enhancements in the new release of Vya creative production systems include:

Fresh interface. Intuitive and easy-to-navigate interface streamlines the user experience by providing customized dashboard views based on role—creator, approver or administrator. A single user can set up and switch between multiple roles.

Efficient search. Enhanced search and filter functions enable users to find what they need quickly. Ability to search by keyword with specific approval workflow, for example, enables past projects to be easily referenced.

Customizable notifications. Users can choose from immediate alerts, daily digests, or no notifications for specific actions.

Timecard dashboard. View time by individual to understand which projects are requiring the most resources.

Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or sales@vyasystems.com.

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