User Reviews

Poured - the same as the see-through bottle let you believe - yellow. It had a white foamy head that lasted a little while - not long though.
The smell was almost non-existant.It was not "skunked", but still had an "off" smell - like some corn and overboiled hops or something.
The taste was bad - didn't taste like beer. Left a slightly metallic taste. Other than that - there was simply no taste.
This was one of the worst beers I've ever tasted.
A friend brought it back from a recent trip to Sweden. Fortunately, he brought back better ones as well.

Pripps Blå Pure is a low-carb lager competing with such global giants as Miller Light, Budweiser Light, Corona and Sol. Tfter the discovery of GI this is one of the fastest growing segments in the beer market today. Yes, this is a diet kind of beer. By its name one can make the conclusion that its a de-carbed version of the old Swedish classic Pripps Blå (bring the old label back!).

Pripps Blå Pure is light yellow in color and pours with a little foam, smelling of flowers and bubblegum. The taste is rather fruity with some hops and sourness in the background. Too carbonated for my taste. The mouthfeel, Im sad to report, is thin and watery but there is plenty of bubbles. Its the kind of beer you chill, pop open and gobble down. Still, if youre on a diet- its beer!

Clear light yellow color, small non-lasting head.
Interesting apricot fruity scent that's not too bad.
No bitterness at all.
Very watery mouthfeel.
A little bit fruity taste and aftertaste, but not much in there I'm afraid.
Boring, very boring, might work in a sauna though.