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Intel Capital, Intel’s global investment and M&A organization, and Catalyst, an investment fund created by Endeavor to support companies in its portfolio, have announced an investment in the Minha Vida (“My Life”) health and wellness portal. Founded in 2004 by experienced Brazilian Internet entrepreneurs, Minha Vida is currently the biggest health and wellness portal in Brazil, attracting over eight million unique visitors per month and over 14 million registered users.

With over 10,000 articles, videos, evaluations and picture galleries created by an internal editorial team and the over 200 health professionals that contribute to the site, Minha Vida is the health channel for the top Internet portals in Brazil, including MSN, Yahoo, Terra, UOL and R7. Minha Vida currently reaches 69% of the growing health and well-being market on the Internet. This year, Minha Vida is also translating the most prominent health libraries in the world, such as ADAM and Harvard Medical School, to offer Brazilian Internet users the same medical content accessible to North Americans.

In 2011, the Minha Vida platform helped its users to achieve more than 140 tons in weight loss and over 50,000 years in aggregate of increased life expectancy. Its online dieting program, the biggest in Brazil, grew 220% in the past two years. The investment from Intel Capital and Catalyst will help Minha Vida accelerate expansion in the health and wellness market and launch new products and services for its users.