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Want to Influence More Prospects to Say "Yes" to Your Message? What you will discover in this book has the power to transform your results exponentially-because it will simplify your message, amplify retention,...

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This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...

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Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound...

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Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing...

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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely...

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing...

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Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...

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Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business...

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The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly."...

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity....

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If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active...

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Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the...