11.12.13

Following in the footsteps of its rival Amazon, Indian e-commerce website Flipkart has also launched single day guaranteed delivery, named 'In-a-day Guarantee.' The service will allow consumers in select cities to get goods ordered from Flipkart delivered the next day.

'In-a-day Guarantee' is currently available in seven cities, namely Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Noida and Pune. But it requires consumers to place orders by 6pm. Flipkart also levies an additional cost of Rs 90 per item for delivery under the service. Users can opt to avail the service at the time of making payments (check out). Orders placed after 6pm will be delivered the day after, as per the company.

Speaking about the launch, Ravi Vora, Flipkart's senior vice-president marketing, said, "We have had a lot of customers requesting urgent deliveries, for reasons ranging from occasion-led gifts to pre-travel shopping. But given the large volumes that we handle, it wasn't feasible to address them on a case-to-case basis. We have now built the capability into our supply-chain and can now offer it as a guaranteed feature. This value-added service is available to consumers who need it - making online shopping a viable option even for last-minute purchases. We hope this will further accelerate the adoption of e-commerce in the country."Read More