Facebook to Prioritize Trusted, Quality News

Last week, Facebook said it was tweaking its News Feed algorithm so that public content from brands would receive less priority than posts by users' friends and family.

CEO Mark Zuckerberg announced on Friday the social media network is using surveys to rate news organizations and assign them trust scores. But that the news users do end up seeing will be from "trustworthy, informative and local" sources.

"There's too much sensationalism, misinformation and polarization in the world today", he wrote. Zuckerberg acknowledged that having Facebook itself or a third-party consultant to determine the publishers will introduce a layer of subjectivity.

In a post on his Facebook page, CEO MarkZuckerberg said the result of changes announced last week to its News Feed will reduce the amount of news users to see to 4% from 5%, a move created to increase the quality of interactions they have on the world's most popular social network, even if they spend less time there.

CVS Bans Photoshop in Its Beauty Product PhotosIn related news, EVP Lisa Bisaccia sold 29,445 shares of the stock in a transaction that occurred on Thursday, December 21st. The pharmacy operator reported $1.50 earnings per share for the quarter, beating the consensus estimate of $1.49 by $0.01.

"We surveyed a diverse and representative sample of people using Facebook across the USA to gauge their familiarity with, and trust in, various different sources of news".

Facebook wants its users to decide which media outlets they trust most. I'd also add that this is one of many signals that go into News Feed ranking.

The change will affect not only links posted by news outlets but also news stories that individuals share, Facebook said. Instead, we are making a change so that people can have more from their favorite sources and more from trusted sources. Facebook has dealt with controversies in the past when conservative news sources have alleged unfair treatment, and the company claims this new system will put the power in users' hands.

Zuckerberg hopes that these latest two News Feed changes will create more "meaningful interactions" and help people feel their time on Facebook is "well spent".

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Holston, EVP, sold 12,500 with an average share price of $61.63 per share and the total transaction amounting to $770,375.00. According to their observations and findings, the stock could provide a high EPS of $0.95/share and a low EPS of $0.9/share.

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