Inside TEDxRochester 2013

Tools

Welcome
to the first day of our post-election season, Rochester. Our neighborhoods are
littered with candidate signs and unwanted mailers, and the rhetoric-laden
commercials have returned to other people trying to sell you other things. The coming
days will be filled with analyzing the results and their meaning for us, with
abundant arguments and fist-shaking.

But
perhaps the bulk of our discontent arises from the burden of our perceived
helplessness. Our problems are undoubtedly huge, and they are immediate, not
something to be feared on the periphery. This fact was underscored during one
of the most sobering talks of the day at this year's TEDxRochester event, held
on Monday, November 4, at the Rochester Museum and Science Center's
Strasenburgh Planetarium. Toward the end of the day, Ann Johnson, Director of
ACT Rochester -- an organization that provides credible, independent, and
timely data regarding our community -- itemized the percentages that tell the
story of our disparity in terms of poverty, health, education, and employment.
For example, according to Johnson, a startling 46 percent of children in Rochester
are living in poverty, which is twice the county, state, and national levels.
The unemployment rate in the city is 40 percent higher than in Monroe County.
And minorities make up the larger percentages of these numbers, she says.

Johnson's
recitation of bare fact concluded with a simple call to action: take a long,
good look at these problems. Learn as much as possible about the problems
facing the community, and talk openly not only with those who are like-minded,
but also with those who think differently than you do. And then work to
generate the spark and stoke the fire within this community to affect real and
sustainable change. We don't have to know what that looks like right now, but
genuinely educating ourselves is a necessary beginning.

The theme
of this year's talks was "Changing Perspectives," each of the talks
strongly or loosely connected to the concept of shifting slightly around a
problem and addressing it from a fresh angle. While each of the speakers was
engaging and many were very good, the highlights came from those who called for
direct action while leading by example.

Much is
stolen from communities when the people who make up the village won't work for
their own health and stability. Our capacity and willingness for direct action
is arguably the most important thing we have, and we should seize it while we
are able. We cannot launder our responsibility toward one another through
agencies any longer, nor rely on outer resources and implementation of good
ideas. Some of the people on the TEDxRochester stage knew that.

But aside
from looking around and learning, where do we begin? Other individuals who
spoke during the course of the day gave examples of small, manageable ways that
we can make a surprisingly effective direct impact. Kathy Turiano gave an
inspiring speech about inter-generational trust and cooperation as critical
factors in actualizing our dreams. Her particular experience with this applied
to her business, but the potential applications of the idea are vast. Turiano
founded Joe Bean Coffee Roasters in Webster in 2004, but realized within a few
years she needed to radically rework her business model. In 2010 the new Joe
Bean materialized within the city of Rochester, now with Kathy's son, Ben, as a
partner, and achieved new success as Rochester's first roaster to utilize the
"profile roasting" technique, offering artisan-brewed coffee and hands-on
coffee classes.

Restorative
justice has been gaining attention for its efforts to heal communities broken
by poverty and crime, reduce recidivism, and to educate the public about the
many shades of gray involved. Filmmaker Ray Manard of Crystal Pix, Inc.,
introduced the audience to some cruel numbers: there are 2.3 million adults
incarcerated in the USA - the largest number of incarcerated adults of any
other nation in the world -- and the number climbs to 7 million when you
include adults who are currently on probation or parole. So, there are roughly
10 million children in our country with parents ensnared in some level of the
justice system.

The kids
suffer in complex ways for obvious reasons. Manard says that people who
maintain a bond with their children are less likely to have an incident while
imprisoned, violate parole, or return to the slammer. The Storybook Project is
a program that began in Texas, with some volunteers facilitating incarcerated
adults recording themselves reading stories to their kids, and sending those
recordings home to the children. The project is the subject of the upcoming
documentary, "Turn the Page," which was screened at the TEDxRochester talks.
Witnessing the tenderness in the voices of the parents is a powerful step
against holding a black-and-white view of the faceless incarcerated masses.

Heather
Layton and Dr. Brian Bailey collaborate on multidisciplinary "social
intervention" art projects that cross the borders of race, religion, class,
gender, and nationality, and challenge their audiences to reconsider stubbornly
held assumptions about others. The couple gave examples of the kinds of work
they've created, as well as work by other social intervention artists who have
inspired them. Layton and Bailey's work encourages us to get to know our world
and the people within it directly instead of assuming the validity of official
stories.

Architect,
urbanist, and author Howard Decker's talk was reminiscent of points made by one
of the 2012 speakers, Mike Governale of Rochester Subway. He appealed to the
audience to consider the Rochester of 100 years ago while we consider the
correct ways to move into the future. We're standing amid failed projects,
squandered opportunities, and auto-dominated development. "Cities are physical
expressions of commerce," he says, and "ours doesn't make sense economically."
Decker called for a return to a dense downtown, walkable city planning,
supporting of local businesses that feed earnings back into the local economy,
and speaking out for our city. "Each one of us needs to become an activist and
advocate," he says.

The event
concluded with a gentle and powerful reminder to live up to our commitments.
Serial entrepreneur, executive coach, former attorney, and Biz Talk Radio Host
on WCEOhq Radio Bruce Peters spoke about using personal commitment scorecards
in order to accomplish more (and specifically more of the right things), to
achieve clarity around the things that you commit to doing, to make more
realistic commitments in the future, and to hold others accountable for what
they promise. Many of us are overcommitted, and failing to accomplish what we
say we will do has an "integrity outage" that even negatively impacts our
health, he claims. If this sounds familiar -- and if you're a busy person, it
probably does -- this might be a good tactic to try out. As leaders, it's of
utmost importance to eliminate hypocrisy in our lives, Peters says.

Readers also liked…

A lifelong passion for scary movies led Ben Scrivens to start Fright Rags, an online purveyor of original horror-themed T-shirts. The Rochester-based company now has a global fan base, and is getting work from major movie studios.