Hawke’s Bay Tourism came to us with one plan in mind: to showcase the best that Hawke’s Bay has to offer its visitors. The ‘Get Me To…’ campaign offer visitors a taste of ‘must do’s’- whether you’re a couple on a romantic weekend away, a family looking for fun activities to do together, or wanting to experience some of the region’s famous wine, food and architecture, Hawke’s Bay has it all.

The videos were shot over a two week period at various locations around Hawke’s Bay. From beaches to hilltops, bird-life at the Gannet Colony to sea-life at the National Aquarium, cafes to wineries, the Farmer’s Market to the bike trails, it was a shoot to remember as we got to experience the beautiful area we live in.

The Get Me To campaign was first screened at a special viewing early in 2013 to rave reviews. The videos have now been widely used to promote our region and let visitors – and locals alike – view and appreciate our East Coast slice of heaven.