Marketing Courses

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Marketing 112

Principles of Advertising

Unit(s): 3.0

Class Hours: 48 Lecture total.

An analysis of the principles of advertising as a marketing tool. The use of persuasive techniques about products, services, or ideas. Understanding the use of various media to increase product use, to build brand preference and loyalty, and to communicate information about a product. CSU

Marketing 113

Principles of Marketing

Unit(s): 3.0

Class Hours: 48 Lecture total.

The process of developing products that will satisfy the many needs of consumers and businesses. Includes market research techniques, pricing, distribution and promotion. CSU

Marketing 114

Professional Selling

Unit(s): 3.0

Class Hours: 48 Lecture total.

Introductory course in sales covering sales presentations, communication styles, prospecting, closing, and evaluation of selling techniques and practices. Utilizes various methods to improve sales effectiveness. Covers objectives in selling from the perspective of the consumer, business and society. CSU

Marketing 115

Consumer Behavior

Unit(s): 3.0

Class Hours: 48 Lecture total.

The investigation and analysis of why consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. CSU

Marketing 135

Web Marketing and Promotion

Unit(s): 3.0

Class Hours: 48 Lecture total.

How to include the Internet in a business marketing plan. Covers advertising and promoting products, services or ideas on the Internet, audience identification, search engine strategies and other basics of increasing business effectiveness with Internet usage. CSU

Marketing 172

Small Business Marketing and Advertising

Unit(s): 3.0

Class Hours: 48 Lecture total.

Techniques for promoting a small business. Includes preparation of advertisements, customer research, media selection, budgeting and scheduling, and the evaluation of promotional effectiveness. CSU