Name that online quilt shop ?

I have been desperately but unsuccessfully trying to find a post that referenced an online quilt shop in the US which seemed to have very reasonable prices for their own line of fabrics. This is what I remember:

Shop in US (west half I think)
doesn't sell "name" brands
Designs/produces own fabric
Some fabric available at 5-6 USD per yard

Can you help ?

I am currently sitting in an airport with a 3 hour lay over in advance of an 8 hour flight and I thought a little Internet shopping would help my spirits immeasurably. And considering I have only recently been bitten by the quilting bug and I have NO stash - some spending of Christmas funds is in order!