Cité Nissan’s slogan attests to the local dealership’s focus on customer service.“Our team is trained to listen, un¬derstand and care about the needs of the client,” general manager Nazih Chemali said in an email interview. “Our slogan says it all: Where People Come First.”This commitment to customer sat¬isfaction makes Cité Nissan a satisfying company to work for and explains why “the majority of our employees have 18 years or more of service,” Chemali said. His own commitment to serving Cité Nissan’s loyal customers dates back even farther, to 1990: “Twenty-two years after, I still have the drive and the enthusiasm to run the store and manage an excellent team, to produce and offer the best pro¬fessional relationship to our clientele.”With this level of commitment, it’s not surprising that Cité Nissan custom¬ers are repeat customers. The dealer¬ship has been bringing the best of Nis¬san’s renowned car and truck lineup to Montrealers since 1981. Thirty-one years later, the company is now selling to the parents and grandchildren of its original clients – who are still coming here as well. That’s what happens when a deal¬ership meets its goal of putting people first. It creates “a relationship with the clientele that turns into commitment and loyalty on both sides,” Chemali said.Of course, great customer service and professionalism alone aren’t enough. To have grown into one of the largest Nissan dealerships in Canada, Cité Nis¬san has also had to offer the best selec¬tion at the best possible price – and be easily accessible to the buying public.This is why “the dealership is lo¬cated in the heart of the city of Mon¬treal, close to the métro and train sta¬tion,” the general manager said. It has a team of 60 skilled employees shared across its departments: New Cars Sales, Used Certified Vehicles, Service and Express Lube, Body Shop and Parts. In addition, Cité Nissan has a Com¬mercial Trucks division, and an Electric division that sells the revolutionary Nissan LEAF electric car. In fact, Cité Nissan was the first dealership in Quebec to deliver a LEAF (Leading, Environmentally Friendly, Affordable Family Vehicle) to a customer.As for delivering the lowest possible price? “Our philosophy is very simple: If the competition can do it, we should do it,” Chemali said. “Since we are a large dealer, sales volume counts. So at Cité Nis¬san, we are not afraid to go the extra mile to respond to the needs of our clientele.”Speaking of price, “in the com¬ing two months, we will be offering a very agressive price strategy to liqui¬date the 2012 models and make room for the 2013 new and redesigned Al¬tima, Sentra, Pathfinder and Versa.” Cité Nissan’s advantages don’t stop with car sales. “Our after-sale depart¬ment has a fully dedicated person to help you keep your vehicle properly maintained, at a competitive price,” Chemali explained. “Our Express Lube department is here to change your oil within a guaranteed 30 minutes – or your next oil change will be free.”And that’s not all. Cité Nissan’s body shop has been approved and cer¬tified by most of the insurance com¬panies. When doing repairs, it uses genuine Nissan parts and offers loaner vehicles to its clients, so you won’t be left stranded while your car is in the shop.All of these features explain why Cité Nissan has been a Montreal success story for more than three decades. It’s a suc¬cess that the company shares with the community, through its work with groups such as Sun Youth and Meals on Wheels.The bottom line: When you shop for a new or used vehicle at Cité Nis¬san, you are buying from an estab¬lished, reputable dealer who values not only your business, but your trust.“What makes a difference in any busi¬ness relationship is the people behind it,” Chemali said. “At Cité Nissan, Mon¬trealers are dealing with a great team.”