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Sock it to homelessness

Socks are the most in-demand but under donated items of clothing Shelters receive. So we started a sock company to support those most in need, from the bottom up.

The Mission

• Make great socks.
• Send sock donations to Shelters.
• Stand up for those sitting on our streets.

A story about socks

Our Ed started Jollie's after becoming uneasy about walking past people sleeping rough and not knowing what to do. After chatting to visitors at a local Shelter, he saw a need he could get his head around. Socks.

Fresh socks might not seem like a life-changer, but for those walking the streets, day and night foot health is essential. It was clear that out of all of the clothing donations given to shelters, socks were the most needed but least donated.

So Ed got out his crayons, designed some socks, found a friendly factory and spent his student loan on the first run of stock. He started selling to anyone interested. Friends, family, cat and dog. And for every pair he sold, he donated a pair to a shelter.

That was 2012. We've now built a family of wearers and sharers donating thousands of pairs to over 50 shelter's nation-wide.