If this is your first visit, be sure to
check out the FAQ by clicking the
link above. You may have to register
before you can post: click the register link above to proceed. To start viewing messages,
select the forum that you want to visit from the selection below.

Welcome to Mac-Forums! Join us to comment and to customize your site experience! Members have access to different forum appearance options, and many more functions.

The healthcare company I work for hired some developers to build this beautiful app for our customers who are surgeons. We're picking out the bugs over the next few weeks, and aim to be launching it in October. We're now trying to figure out how to promote or advertise the app. Can we advertise in the Apple store somehow? Does anyone have any insights?

A little about us and the app:
- The app is free.
- It's only going to be useful to surgeons.

Any input would be appreciated--even if only to point me in the right direction. Thanks!

Once you submit the application to the App Store, the staff might deem it Noteworthy that usually boosts the applications presence. You cannot, however, advertise on the App Store.

You'd want to promote the application using a mix of old-school and new media..so a nice website that describes JUST the app and it's functions. You can buy Google adwords or related advertising based on searches.

Being a fairly target-specific app, you want to find out what kinds of media/publications your target audience consumes and advertise there.

If there are websites dedicated to reviewing healthcare applications with the target audience in mind, you want to have them review your app..

Mac-Forums is shutting down in the near future. Read this thread to learn more.

I was cautioned by our developer later today that we could easily spend more money on marketing the app than we did developing it, and that finding review sites that aren't bogus is going to be particularly hard. He suggested advertising it on relevant sites, and we've been considering a PPC campaign for a while now. Sounds like now's the time.

It is indeed true that marketing an app can cost more than making it and that's where new media comes in to make it more affordable. Especially if you have a free app, then just getting people to talk about it with some minimal PPC might get you the necessary exposure.

Mac-Forums is shutting down in the near future. Read this thread to learn more.