Interview: Roy Peer, Founder of Stimuli VR

December 21, 2016

Stimuli recently completed a successful Indiegogo crowdfunding campaign for their 2VR, the first fit in your pocket, hands free VR headset. We were fortunate enough to sit down with Roy for an interview.

Tell us a little bit about yourself. What is your background? Is this your first business?

Born of Israeli Immigrants, children of Holocaust survivors,and the first in my family to go to college; each generation with drastically different understandings of the word opportunity. By trade an architect,currently working for an award winning architect in NYC while enjoying the roller coaster ride that is being a late night entrepreneur.

In 2-3 sentences tell us about Stimuli. Tell us about the moment you came up with the idea/concept of 2VR.

Stimuli VR is an interdisciplinary virtual reality lifestyle brand focusing on the aesthetics and share-ability of virtual reality. We are a committed brand developing products in order to make virtual experiences as accessible as video, images, and text through innovative design and comfortable wearability.

What attracted you to Virtual Reality?

This keyboard I type on, the language I speak, the books I read, the paper they are printed on. The world around us, invented by history’s great minds, innovators, and those who thought outside the box and created the platform in which we excel today. In the chaos that is mankind, erupts brilliance and progression. Each innovation a response to the information of one’s era and their unique interpretation eventually lays the foundation for the next. The platform in which we exchange and engage information is ever changing, yet far from its true potential. Virtual reality is that new frontier.

What excites you most about the possibilities of VR?

Virtual reality is a window into a new world, a new method of exploration and representation. Since the conception of imagery, the image, canvas, photograph, and video have always been framed in an unnatural way. Jacques Polieri once wrote, “The image is, even now, a prisoner of that rectangle, of that founding frame” and now, the prisoner is free in 360 degrees, and best of all, still in its infancy.

Now that 2VR is on the market, what are your next steps?

We are receiving tons of great feedback and are already designing the next version. But before we launch we are working on ways to best brand Stimuli VR. Is Stimuli a VR company or is it something more? By definition, we aim to evoke a response, an emotion and we are working on ways to bring products that do just that.

What has been your greatest challenge and the lessons learned?

Entrepreneurship is a roller coaster. You can spend years developing an idea, trying to perfect it, and fail. The importance is to fail fast and find its value. When designing a product, don’t dwell on perfection,as Steve Jobs used to say, “Real artists ship.”

How do you define success for Stimuli?

Where would the world be today if we had not invented paper, the cellphone, the automobile? We are after products that contribute to cultural shifts and progression. Anyone can sell products with the right sales team. The true success is designing something that shifts culture itself.

What is currently your favorite VR experience/use/tool?

The best thing about VR is the ability to turn something everyone already has, the smartphone, into a VR device. The worst thing is that there isn’t good enough content to shift the large percentage of people with smartphones to VR.

360 Video you recommend for users of the 2VR?

We need more multipath story content. When you’re watching a traditional movie, the director tells you where to look, what to see. VR is great because to have the freedom to explore the content, why not the story line? If you’re going to create something, then do it full force.

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Interview: Roy Peer, Founder of Stimuli VR was last modified: December 21st, 2016 by reality