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Out of the Classroom and Onto the Runway

Committed to research, innovation, and entrepreneurship, the Fashion Institute of Technology (FIT), wanted to do something new and creative to present graduating fashion design students’ best designs at the annual Future of Fashion show.

How We Helped:

IT’S ALL ABOUT THE STUDENTS

As the show’s first technology sponsor, Optimity Advisors recommended a digital experience to embody the energy and spirit of the FIT Future of Fashion live show and graduating students. Optimity worked closely with both FIT leadership and students to develop the first-of-its-kind Future of Fashion mobile app. With the student designers and their garments as the app’s focal point, the team incorporated interactive messaging functionality enabling graduates to make connections and enter the professional fashion world. Additional features included:

Designer profiles highlighting each student’s story and their collection of garments

Image carousel featuring the garments in run of show order

Judge and critics’ profiles

Voting for individual garments

Connect functionality for future employers to engage with designers

Saved video of the live experience

“In today’s digitally driven world, a successful fashion designer needs to have a digital extension of their brand,” says Holly Boerner, senior manager at Optimity Advisors. “A mobile app like the one we’ve developed for the Future of Fashion event allows each of the student designers to have branding opportunities through a smart, digital content strategy and effective content distribution.”

Results/Impact:

“We are extremely pleased to partner with Optimity Advisors to offer a new layer of professional outreach and branding to the talented fashion designers graduating from FIT,” says Joanne Arbuckle, deputy to the President for Industry Partnerships and Collaborative Programs at FIT. “This app will help send them on their way as they launch their careers.”

The FIT mobile app debuted at the Future of Fashion runway show, an annual presentation by the Fashion Institute of Technology (FIT) in New York City on May 8, 2017.