Anchor text is the clickable part of a link. It is what Google uses to determine what the topic being linked to is about. For example, the above link anchor is “clickable part of a link” and links to w3schools internal page about HTML links.

This anchor text tells Google the page being linked to has something to do with clickable links, as a result, the w3school’s page will increase in their organic rankings for the term “clickable part of a link”.

Multiple this from the entire index-able web and you have how Google is so far ahead of many of their competitors.

Anchor text is the clickable part of a link. It is what Google uses to determine what the topic being linked to is about. For example, the above link anchor is “clickable part of a link” and links to w3schools internal page about HTML links.

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