ECOMMERCE

CoDriver

FITINY

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Jules Lee

Codriver

Codriver is an education technology startup that helps drivers and traffic violators complete traffic course, remove traffic points or to deduct insurance rates. Codriver's course is aimed to be time efficient and convenient for learners.

STYLE TILE

Emotions can be affected by visuals. Color palette selected aims to promote trust and positive feelings.

EARLY MOCKUP

One of the early iterations of the landing page UI.

Dwell Candy

Dwell Candy is an interior design startup that aims to simplify the design and renovation process. The team, which consisted of the CEO and their lead software engineer, redesigned the landing page to rebrand the existing company's image.

COMPETITIVE ANALYSIS

The owner asked to conduct research to validate the initial vision of the company. We conducted phone interviews with interior design professionals and existing customers in the Bay Area to understand their needs.

SITE MAP

The recommendations from research were used to expand on the site map and build detailed wireframes. Wireframes below are for the "Quote Request" section of the site.

STYLE TILE

The goal was to focus on the portfolio of the designers so we kept the style palette simple to let photos stand out. Existing brand color were used and navy was added as a complimentary color.

MOCKUP

PROTOTYPE

Prior to executing site revisions, a prototype was built using Marvel to test how the site will behave and to receive feedback for revision.

FITINY

Fitiny is a fashion startup that aims to bring consumers in the United States brands and goods from other countries including China, Korea, and Japan. The owner wanted to redesign the site for a more modern feel.