In our workshop we lay the groundwork for you in searing clarity to successfully run your business in the real world of commercial and editorial photography.

We will discuss estimating and negotiating, best practices, creating a marketing plan, representation, brainstorming, writing a creative brief, website and portfolio editing. We will create a plan on how to identify and reach out to potential clients. You'll learn how to approach and connect with advertising agencies and clients.

By dissecting actual produced jobs and real case histories you will garnish information, protocols and experiences that will be invaluable to your growth as a working and sustainable photographer. Key to our workshop is personal dialogue and interaction.

These workshops are a must attend event for any photographer who needs to understand today's landscape. Each class will prove to be immensely informative and creatively inspiring.

Our one day workshop will be held at the studio space of PhotoShelter in the heart of NYC. Over the course the day we'll have an in-depth discussion of various current trends in our business. By dissecting actual produced jobs and real case histories you will garnish information, protocols and experiences that will be invaluable to your growth as a working and sustainable photographer. Key to our workshop is the personal dialogue and interaction between all participants.

This extensive workshop will cover the best practices for commercial and editorial photographers. We will discuss estimating and negotiating, creating a marketing plan, representation, brainstorming, writing a creative brief, website and printed portfolio editing.

We will create a plan on how to identify and reach out to potential clients. You'll learn how to approach and connect with advertising agencies and clients. We'll lay out the groundwork for you in searing clarity to understand and operate successfully in the professional world of photography.

One Day Workshop, 10:00am-4pm

ASMP Members: $500
Non-Members: $750
Student with valid ID: $500

Lunch, snacks and beverages will be provided.

Workshop Description

Creative Estimating and Negotiating with Frank Meo

ASMP-NY is excited to announce a new and exciting opportunity to our members, in collaboration with The Photocloser – Creative Estimating & Negotiating with Frank Meo!

Want to learn the secrets to submitting winning estimates? Unsure of how to best approach a creative brief? Has the key to effectively negotiating fees & rights eluded you? Searching for the secret to make yourself stand out from the competition? All of these questions are answered through this workshop – at the end, you will better understand how and what’s important today in submitting your bids & how that leads to securing well-paid projects to shoot.

Frank Meo, a rep and negotiator, is the founder of the Photocloser.com, the premiere online search engine for photographers seeking guidance and advice in securing commercial and editorial assignments. With over 25 years of experience, Frank has represented commercial photographers, as well as Pulitzer Prize winning photojournalists in securing highly valued commercial assignments. He has worked on hundreds of company photo libraries and campaigns for clients such as American Express, Acura Motor Sports, US Coast Guard Xerox, ESPN, Citi, Nike and others. He was a judge for the Foto Week DC Awards, the PDN Photo Contest, Lucie Awards as well as many contests around the world.

Normally priced at $750, we are thrilled to announce that Frank will be offering a one-time workshop to our members for a discounted price, $500. Well worth the investment, you’ll be presented with case histories from actual jobs, the best methods for building client/creative director relationships, and the strongest ways to make your creative briefs stand out.