What They See Matters: Tips for Testing Images

“What They See Matters” is a resource guide by Resource Media for nonprofits who seek to treat images with the same care as they do with words, knowing what resonates with you might not resonate with your intended audience. To assist more groups in understanding which photos will perform best and what might fall flat in their communications, this new guide provides step-by-step processes in testing visuals. Resource Media also shares the results of three years of testing images and provide the reader with top takeaways for their own visual storytelling.