Serenity Salon and Day Spa

La Junta native opens up salon in town square

Natalie Cox has always been a driven woman with a passion to learn and ready to seize opportunities that come her way. Cox decided to take that drive, along with her love for helping people, and go into business for herself. Serenity Salon and Day Spa was born in November 2002 and has been a thriving La Junta business ever since. “As a native of La Junta, I think it is important that we take whatever talent we have and use it to make this a better community” said Cox.

Serenity was originally located at 26700 West Highway 50. After a long, hard decision Cox decided to sell the big house at the edge of town and relocate to the downtown area. Serenity is now located at 208 Santa Fe, suite 15, in the Town Square Mall. The salon has undergone a major face lift, both cosmetically and in its business model. The business has expanded, taking over two more suites in the building and has been newly decorated. They have also added the latest in artificial tanning, as well as a full line of tanning products and body art tattooing. Cox believes “The new location will be great, both for our business exposure, but also to help keep downtown La Junta vital.”

“If it wasn’t for the Small Business Administration (SBA) and the Small Business Development Center (SBDC), it would have been a lot harder in making my business grow and making us the most rejuvenating address in the Arkansas Valley."

Natalie Cox

Helping to make Serenity Salon and Day Spa a reality was the La Junta Small Business Development Center (SBDC). They work with existing and start-up businesses in Otero, Bent, Crowley, Prowers, Baca and Kiowa counties to develop business plans and create successful enterprises.