A Simple Guide to Adding the Google Remarketing Pixel to Your Site

I recently added Google's Remarketing snippet to my website. While there are a number of great guides out there on what retargeting is and why it's so powerful, I found myself spending a lot of time getting lost in the Google Adwords UI and trying to set it up. Once I figured out how to do it, I wrote this super short guide on how to get it up and running. It will take you about 10 minutes. Even if you're not ready to start a paid marketing campaign, you should still start placing cookies in your visitors' browsers. Remember: you need to tell your users and you need a privacy policy! Having remarketing on your site can be really useful, particularly if you have a super sticky piece of content that's prone to getting sudden, less reliable bursts of traffic from users that don't regularly visit your site. There are a lot of really interesting guides out there on how to manag...