Marvel and Disney released the full trailer for “Iron Man 3,” the latest in the franchise starring Robert Downey Jr. as industrialist Tony Stark.

In the film, Stark faces a new villain, The Mandarin (played by Ben Kingsley), so named because in the comic books, The Mandarin’s father is a Chinese descendant of Genghis Khan (his mother is English). But Kingsley’s Mandarin seems at a distance from his ethnicity, except in name. He does wear the image of the Other that’s vaguely reminiscent of Genghis Khan.

Anyway, the Mandarin has Stark, his company and his lavish lifestyle in the crosshairs — even Stark’s beloved Pepper Potts (Gwyneth Paltrow) is in trouble. “Some people call me a terrorist, I consider myself a teacher. Lesson number one: Heroes. There is no such thing,” the Mandarin can be heard saying. Stark’s spaceship abode, and his suits, are blown up.

Stark must suit up (in flashy new armor) to avenge the attack on his world, and in the process, undergo an inner transformation.

“Iron Man 3,” directed by Shane Black, will be released on May 3, 2013, and also stars Don Cheadle, Rebecca Hall, Jon Favreau (executive producer) and Guy Pearce. Watch the trailer below.