Jennifer Lavallee – Keys Communication

Jennifer Lavallee

Keys Communication

What or who inspired you to start your business?

I have 3 kids and so, as you can guess, our schedule is hectic.My husband works shift work and when faced with returning to work after my maternity leave, I knew my inflexible, downtown job wasn’t going to work anymore. Starting my own business was the perfect solution – I work my own hours and call my own shots.

What are your most popular products or services?

Building websites – I create new sites (or refresh old ones) for businesses, groups, or individuals.I have also found success with freelance writing, graphic design, and training.

What do you love most about what you do?

I control my own destiny – the more I put into my business, the more I get out of it.I also love the flexibility it gives me and my family.

How do you balance being a mom and entrepreneur?

Time management is key! Taking 15 minutes at the beginning of each day to thoughtfully decide how I’m going to divide up my time for the day helps a lot.

What single piece of advice would you give moms starting their business?

Have faith in yourself and don’t give up.Things might not fall into place right away but don’t get discouraged because hard work and perseverance will pay off.

How do you relax?

I close my laptop and put away my phone.Relaxing means family time or reading.I also love to sew and bake and be crafty. Tea is always good too.

What place inspires you and why?

Pinterest! I love the visual – seeing in one glance all these beautiful things mixed with creative things and interesting thing…you can’t help but be inspired.

What is your motto?

It’s a tie between – “with brave wings she flies” and “whiskey in a teacup”.They remind me to take chances, be brave, and dish out a bit of the unexpected.

What motivates you?

I’m motivated by my kids.I want to show them that it’s important to work hard, have confidence, and be smart.I want to motivate my daughters to become strong women.

What makes you GO?

A job well done really makes me go.I love the feeling of finishing off a project then sending it out into the world to become part of something bigger.

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