infront sports

Last month, Infront Sports and the World Superbike tested on-board cameras at Portimao. The test was successful, and Infront Sports is now ready to implement the on-board cameras at the Donington Park event this weekend, to give some exciting coverage to fans around the world.

“At the upcoming round in Donington Park, Infront will introduce the feature of new on-board cameras, adding even greater excitement for the viewer as they experience the fast on track action from the viewpoint of the rider,” said Infront Sports in a press release. “On an average race weekend, coverage is produced from seven events amounting to over 350 minutes of live material.”

The on-board cameras will be fitted to 8 World Superbike machines. 7 of the cameras will be fitted to bikes belonging to the top 10 riders, while the final camera will be shuffled around between teams.

Infront Sports has also just announced that they are extending their broadcast agreements with the FIM World Superbike series. Infront will now broadcast the World Superbike in all of Asia and the Middle East.

“Media coverage of the FIM Superbike World Championship now is well-established in the Asian and Middle East markets with leading regional broadcasters showing long-term commitment to the series,” said Stephan Herth, Executive Director Summer Sports. “The further development in Asia remains a clear priority for us, as the market has a strong potential mainly for manufacturers but also in terms of new fan and sponsor levels.”

The World Superbike series is currently broadcast in approximately 175 countries across the world. In 2010, the World Superbike TV audience grew by more than 30%.