I thinks its a parody on Amazon's drone service. Either way, I wouldn't be surprised if they tried something like this in the distant future. Drones would really have to come down in price in order to offset the carrier cost.

Something about it is real, either a spoof to get attention and free publicity by trying to hijack social media and hoping their cute video goes viral...

In contrast to amz0n drones this seems completely feasible, won't need to be about weight as much. Seems to me the main concern would be needing a secure delivery location. For homes no problem, it could be in your back yard , but those in apartments it would be a lot more difficult but sill doable. Mailboxes seem completely infeasible, no way to open the door, currently i have trouble opening my mailbox door manually, no ways a flimsy little drone could open it nor mailboxes that required a key. Also if the delivery worked as in the video, seems there will be a lot of broken discs, appears the drone was dropping them from 10 feet /3 meters...

Streaming seems to make more sense, even remote users could get a wireless stream.

The one big incentive seems no more postal costs, a drone might be able to deliver a disc for (not sure) 50-70% of current postal rates? Returns seem the postal service would still be needed or switch to centralized collection points...?

This message has been edited since its posting. Latest edit was made on 26 Feb 2014 @ 9:20