You may have already seen this â€“ itâ€™s an absolute classic cock up. BBC staff scrambling to get a spokesman from Apple Computers into the studio, could not find him, accidentally grabbed a taxi driver who was there, dragged him into the studio, wired him up and began the interview.

Watch the guyâ€™s face when the interview begins as the host introduces him with the wrong nameâ€¦ the interview is brilliant because it speaks to the â€˜newsâ€™ that has no substance, churning the same old platitudes over and over and the power of being â€˜the guyâ€™ in the suit and what a fine suit it isâ€¦

This is no joke and yet it is the central joke in media today. What a show!