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ASMNET

FEATURED PUBLICATION

American Dream Purchases Out of Reach for Millennials

With college debt and limited income, Millennials are
putting off getting married, starting a family, buying a home or new car. As
this so-called entitled generation copes without traditional entitlements, they
seek items that deliver instant gratification. “How GenY Shops: Five Tips to
Understanding Millennial Retail Purchase Decisions,” the latest report from
ASM’s SMARTeam, looks at how and where Millennials spend their money.