Is Google the new Microsoft?

Have you noticed lately how much Google has grown? From a simple search engine that popped onto the scene about 15 years ago, this internet giant has expanded its reach into all sorts of new arenas and technologies.

You may know that Google now owns YouTube. Keep in mind that Google is the number 1 search engine on the web, and YouTube the number 2 most used. Now, Google has a tremendous market share.

Anyone who develops websites and internet content knows that if you want to succeed in the web game, you have to play by Google’s rules.

Of course, the search engine isn’t just involved with search traffic, SEO and the like – it’s also into hard technology. According to IDC, the International Data Corporation, Android represented an estimated 84% of new mobile device shipments in 2014. Of course, iOS is coming back because of the iPhone 6 – but still – that’s a tremendous market share.

And, as we all know – Android is Google.

Google / Android is also getting into the wearables market with devices like the smart watch, Google Glass and more. They also have plans to provide internet and TV services as well.

So what’s next for Google? Will they begin producing laptop and desk top computers? Are we seeing a trend that Google is to become the next software / hardware mega-giant like Microsoft?

It’s entirely possible. Although the Windows phone has only a small fraction of Google’s market share in the mobile arena, Windows still dominates the desk and laptop computer market. No one has ever been able to top them – even Apple, which has always had a strong brand loyalty, is not even in the same ball park.

However – what about Google? They’ve certainly blown both Apple and Windows out of the water in the mobile game. It’s an interesting point to ponder.

No matter what, however, it’s certainly true that when considering mobile development, the Android operating system is a must. Any business who wants to capitalize on the mobile and wearable markets must certainly create apps for the Android.