What about marketing the components themselves? We are makers, we can mix our own. The dry powders ship better as there’s no bulk nor weight of water, too. The cost savings could be pretty significant.

…and please ship directly from China, so there’s no crap with US-only logistics.

Caffeine and Theanine: somewhat legit, caffeine is a CNS stimulant that we all know about, and theanine has anxiolytic properties which make for a good counter with caffeine’s LETS MAKE WOOD DAVERS effects;

Oxiracetam and Choline: Assuming you are not one of the people who becomes anxiously depressed when taking choline supplements or acetylcholinesterase inhibitors, these have anecdotal nootropic qualities (I absolutely can’t take either of those without bad effects)

Magnesium and tyrosine: you might need more magnesium if you have a crummy diet, and tyrosine is supposed to be a dopamine promoter;

Carnitine: probably not lacking in your diet if you eat meat, but anecdotal evidence for promoting focus;

Uridine and more choline: No idea what uridine’s supposed to do really, see choline statement above;

frou-frou sweeteners: ehh they probably help it taste okay?

I wouldn’t really put this all in the category of homeopathic products. All the above things almost certainly do actual things to your body in various ways. Perhaps a bit more on the snake oil side of things if you don’t believe any anecdotal evidence counts and don’t think there are enough studies.

I give it a C+ or perhaps a B- without having actually tried them.

I give it a D for boingboing marketing, though. This did not have BOING BOING STORE all over the posting, making me think it was just a ‘hey this is a neat thing’ post and not “BUY THIS NEAT THING FROM OUR STACKWHATEVER STORE SO WE DON’T HAVE TO USE INVASIVE FLASH ADS” post.