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Oct. 25, 2018, by Ronald N. Levy

If it was CEO Read who compelled Glover Park and BGR to abandon Saudi Arabia just when the Saudis most needed PR guidance, we can wonder whether "decisive action and radical thinking" will include bringing in a new CEO for WPP.

Can you imagine our doctors resigning our accounts if we get sick? Would it be surprising if WPP revenues sink further in the next quarter? Publicis and Qorvis stayed loyal to their clients and may benefit from being seen as a battle-tested ally clients can depend on for expert help when help is urgently needed.

It could be helpful to WPP and its clients to bring back Martin Sorrell at least in a consulting role. He built WPP from almost nothing to the very top before he was pushed out. Not for any finding of guilt but only a suspicion! Plus leaks questioning whether a prostitute was charged off as a business expense, perhaps as a completely above-board booth attendant at convention. Now Sorrell could empower Glover Park and BGR to regain their right to serve faithfully.

Notice, in this call for "decisive action and radical thinking," that "action" comes before "thinking." This may reflect what WPP did when the client faced its crisis. Fortunately for justice, other PR firms may have guided the Saudis to defend effectively by emphasizing the TRUTH that over-aggressive and violent security people were responsible, not the whole population, the royal family nor PR firms.