On-net file-sharing to boost traffic and the sense of community. Obviously, this could involve copyright issues.

Targeting late adopters of the internet by offering 'a special STB' for web access on TV. Geoff has a couple of concerns over the planned capabilities (no YouTube, no storage, no support for peripherals), which could all be addressed if LUS chose to go by UCD's Daily Media box that I wrote about a few days ago.