The Battle of Hastings. Ernest Rutherford splitting the Atom. Iron Maiden releasing Number of the Beast. There are many days in history will forever be worthy of note, and we’ve just added a new one, because April 13th, 2017 will forever be known as the day we launched the DeFeet Heavy Metal Truants sock.

This is no ordinary sock – crafted by the world’s foremost manufacturer of cycling socks, it’s literally the Ferrari of footwear and I’m reliably informed, massively sexy.

Anyone can buy a pair or five, and every purchase will result in a donation to HMT:V.