Over the forecast period Fermencam SA will continue working to strengthen its distribution network in Cameroon, whilst also adding new imported spirits and wine brands to its portfolio. In particular,...

Over the forecast period SOCCINT will work to strengthen its position in wine by adding more imported products to its portfolio, whilst also expanding the distribution of its existing brands. One of t...

Over the forecast period Brasseries du Cameroun will work to strengthen its lead in the alcoholic drinks market in Cameroon by investing heavily in the promotion of its existing brands and the expansi...

In 2013, coffee value and volume sales continued to grow at a steady pace, due largely to demand amongst the working population and encouraged by an increasingly busy lifestyle. Increasing westernisat...

Chocolaterie Confiserie du Cameroun (Chococam)’s overall vision is to maintain its leading positions within other hot drinks, as well as chocolate and sugar confectionery, while extending its operatio...

Growth in hot drinks was steady in 2013 and slightly higher than the review period average. This was the result of increasing health awareness among consumers searching for healthier methods of losing...

Tea continued to experience growing sales in Cameroon, particularly favoured by people living in the areas impacted by the Harmattan, with cold mornings and nights. In the generally hotter south of th...

Other hot drinks form a major part of children’s breakfasts in Cameroon and are considered by many parents as an essential product. As a positive response to advertising campaigns capitalising on the ...

Over the forecast period Brasseries du Cameroun will work to strengthen its lead in the Non Alcoholic Drinks market in Cameroon by launching new products, whilst also investing heavily in the promotio...

Carbonates continued to perform well in 2013, with total value sales recording 12% growth, due to the continued success of the PET 350ml pack size. This pack size was the most dynamic in the category,...

Sales of bottled water continued to be robust in 2013. This was mainly due to increasing demand for safe drinking water in large cities, especially from busy workers away from home. Increasing health ...

Despite the positive performance in 2013, volume sales of juice remained lower than carbonates as a result of the relatively high prices of the available juice products. Substitutes, such as carbonate...

Sports and energy drinks continued to be dominated by energy drinks in Cameroon in 2013, with sales of sports drinks negligible due to low consumer awareness and lack of availability. Consequently, sa...

Soft drinks continued to develop positively in 2013. This performance was underpinned by population growth, rising disposable incomes and other favourable economic indicators, but was also driven by n...

Concentrates should be an inexpensive and popular alternative in soft drinks, but its lack of acceptance in Cameroon is due to high competition from products, such as carbonates, which are ready to dr...