WaxVac TV Commercial Review

The WaxVac is a small battery powered vacuum-like device designed to safely and gently clean your ears.

Partial transcript:

You shouldn’t use cotton swabs to clean or dry our ears, they even warn us, but we do it anyway. STOP, there is a better way! Introducing WaxVac the safe and effective way to clean and dry your ears. WaxVac will help your whole family feel better and keep their ears healthier. Here’s how it works. Unlike cotton swabs which push dirt and harmful wax further into your ear and can puncture your eardrum, WaxVac gently draws dirt particles and moisture out of your ear rather than pushing it in.

Key words and phrases in this TV commercial:

Unlike cotton swabs which push dirt and harmful wax further into your ear and can puncture your eardrum: This statement is partially correct. When used carelessly, cotton swabs can push dirt or ear wax further into your ear, and in extreme cases, it is possible to puncture an eardrum with a cotton swab.

dirt and harmful wax: The WaxVac provides no supporting data that earwax is ‘harmful’

Wax Vac gently draws dirt particles and moisture out of your ear: The name of this product is “Wax Vac”, however in this sentence it the word “wax” is not used, instead, it describes the product as removing dirt particles and moisture – not ear wax.

..Effective. See how gently it vacs water and dirt: Again note that the WaxVac does not claim to remove ear wax, only “water and dirt”.

Doctors everywhere warn against using cotton swabs to clean your ears: This is a true statement. Sticking anything into your ear can potentially cause damage.

I know I shouldn’t use cotton swabs to clean my ears, Wax Vac seems like the perfect solution!: This statement is an actor portrayal of testimonial. It is important to note that the actor states “seems like the perfect solution”. A casual viewer may misunderstand this to mean that the WaxVac is the perfect solution.

Call now we’ll double the offer! You’ll get two WaxVacs for only $10: Note that in very small text you see “+P&H”, which is “Processing and Handling” These fees will cost far more than $10. To learn more see our “Buy one Get One Free” information page.

Summary:

The WaxVac infomercial makes several references to the dangers of using cotton swabs to clean ears which although dramatically exaggerated are true. Although the name of the product “WaxVac” would infer that it can remove wax from your ears, this claim is never made throughout the entire commercial.