Ideal for segmentation, profiling and targeting, or even to understand your customers' preferences or identify specific gaps in your own data.

Using a wide variety of data sources and intelligence, some exclusive to Binley's, we can help you identify key customer segments for your business, your brand, your product or service, your market or the therapy area that you work in. We can then help you tailor your communications accordingly to ensure you maximise the effectiveness your campaigns and improve your return on investment.

We can help you build lists of named individuals who:

* are key opinion leaders or influencers in their field * treat people with specific conditions or diseases

Or we can:

* identify prescribing behaviours and referral patterns

Each project can be tailored to suit your individual requirements. View and download the case study PDFs above for details on previous projects carried out.

Want to know the different between market research and list building? Click on the relevant web banner on the right hand side to download our handy guide.

Contact Shelley Jessop on E: shelley.jessop@binleys.com or E: 07825 219189 for more information or to discuss your requirements.