With more than 100 million daily users there is certainly no doubt concerning the popularity of Snapchat. But have you considered stepping away from the “selfie” and using it for business and brand building purposes? With many global brands stepping into the immersive...

You may have noticed that there has been an influx of video content on your Facebook newsfeed in recent weeks. But, why? Well, not only has the consumption of video become increasingly more popular, particularly due to the ease of production with smartphones, but...

When it comes to your email marketing, you might think how hard can it really be to write an email? Most of us send many on a daily basis. But it is harder than you think, writing the right content and more importantly creating that perfect subject line is a difficult...

“I know online marketing could benefit my business but I don’t know where to start.” “We need to make our website more visible to potential customers and work better for us at generating leads.” “SEO, PPC, Content Marketing, what do they all mean and should we be...

Snapchat has graced us with its presence for a few years now. Whilst its initial use was accompanied with a feeling of slight awkwardness as we attempted our first public ‘selfies’, this is no longer the case as individuals on every corner unashamedly snap away. But...

We are now 6 weeks into 2016 and I am sure just like myself and the rest of the team here at All Things Web® you are firmly back into the swing of things. Fingers crossed you already have enquiries coming through the door. At the end of 2015 Helen wrote a blog post on...

Do you use email marketing as part of your overall marketing strategy? Email marketing is a popular and effective channel if implemented and used correctly for your business. Where some people may make a mistake though is thinking that it’s just about sending out a...

For many, growing their social media following is simply the case of spamming others, following hundreds, and using cheat apps to gain followers who are in no way relevant to your product or service. Doing so rarely has any true impact on sales or brand awareness...

Poor email marketing practices over the years has resulted in many businesses being put off it as a channel as part of their marketing strategy. There is an art to email marketing just like many other marketing techniques and if you get it right then it can be very...

Do you understand the importance of generating new, relevant and interesting content as part of your web marketing? In 2011 Google introduced their Panda algorithm update which meant that creating quality content became more important than ever. What this algorithm...

Are you a social marketer struggling to keep an eye on all your clients varying platforms? Attempting to juggle each social account can be troublesome and particularly time consuming for anyone with social thoughts raging throughout the day. When should I post? Did I...

The summer holidays have drawn to a close and the kids are going back to school, a year of learning is ahead of them. But it may not just be children that can benefit from going back to school. At All Things Web® we know that not every business has the internal...

Quizzes, contests, and sweepstakes are certainly nothing new in the world of marketing. But thanks to the web, and particularly social media, they have taken on a life of their own. With more than 74% of all online adults using social media, online competitions are a...

Social media is by no means a one way conversation but a great tool for building relationships with your customers. However, you can’t keep everyone happy all the time and the likely result will see your business subjected to negativity. The accessibility and ease of...

Exhibitions can be an excellent and valuable marketing strategy for your business because they allow you to conduct face-to-face communication with current and future clients, suppliers, and other key business contacts. When done well events have the ability to create...

We have certainly been busy over here at All Things Web® in the last month filling our new office with new faces, the most recent addition to which is the wonderful Amy! We have been looking to provide an opportunity to a budding local marketer for a few months and...

Social media and e-commerce have been flirting profusely for years and so far are yet to make much of an impact. But with the power of social being more widely recognised things are heating up. Historically social media share of e-commerce referral traffic has been...

Did you know that 92% of marketers take advantage of Facebook advertising? And it’s certainly not going to change any time soon. The best way to reach your Facebook audience and be seen on people’s news feed it to tap into the power of Facebook advertising. In fact...

If you haven’t already noticed video is becoming one of the fastest growing tools to use as part of your digital marketing campaigns in 2015. Everybody has gone crazy for video! And why not, they are great for showcasing your brand, company & product information...

The latest exciting news from us all here at All Things Web® is that we have recently moved into a new office. Due to our continued success and growth of the business our Highworth office sadly wasn’t big enough for our expanding team (in number not in weight) so...