free initial consult

customized to address your immediate and long term goals

We would be happy to meet with you and learn more about your business goals, new service, or special event. Media kit and additional price listings available during consult. We work with our clients not only at a boldly competitive price, but wholeheartedly. Most items can be bundled and priced per project. We offer a la carte Services as well as convenient packages to meet your immediate needs and budget.

See our Spotlight Specials:

"It's absolutely perfect...but it'll have to do."

Michelle Ranae Nelson, Founder and Creative Director

I deliver what bigger marketing companies can't - excellent results for a fair price that small businesses can afford. My clients can always count on me to focus on the details, so they don't have to. I’m also very selective about my client choices, simply to ensure that I can dedicate my time and effort into the people I believe in and the work they do. If the job is too big or out of scope for my own expertise and pool of talented resources, I will be up front and happy to point you in the right direction. I’m never greedy at another’s expense. In fact, Shine PR Etc. regularly donates to charity, loves doing volunteer work, and provides discounted services to organizations in need.

It all began in 1987 - Providence Hospital I was offered a position in the Emergency Room Admitting Department and found myself immediately immersed into a fast paced whirlwind of high expectations. There was no room for drama, inaccurate documentation, or lack of speed... and I loved every minute of it! I loved helping people, and I was grateful for the opportunity to witness such sensitivity, compassion, and team support in the workplace. This also happened to be the dawn of the computer age and I jumped in head first - committed to learning everything I could get my hands on. I look back now and realize that I owe the majority of my present talents and dedication to the lessons I learned during those crazy days and nights in the ER. I'm grateful where it's led me, into this fulfilling career I have today of sharing what I've learned and helping others succeed.

In 1997 I jumped on an opportunity to switch gears and gain more experience with all things web and programming related. I went back to school and spent a few years at Intermec as a web courseware designer and custom reports developer. I dedicated my focus on every aspect of programming, web development, project management, IT support, business and technical writing.

Fast forward to 2012, a few companies and many experiences later, when I was asked to revive a dwindling local non-profit organization. I welcomed the opportunity, rallied a new board team, facilitated the revision of the by-laws, and successfully re-launched its tri-annual sponsored educational dinner events with full membership attendance. This organization is now thriving full force. I have since worked with several other charity organizations and other non-profits... one opportunity always leading to another. Today, working with small businesses, non-profits and charity organizations - helping them succeed, and witnessing their customers, clients, members and recipients benefiting from the process has been the most rewarding aspect of my professional life to date.

2014 - Enter SHINE PR. Etc. - With over 20 years of experience working in all aspects of design, marketing, public relations, and information systems, it was time to officially launch Shine PR Etc. Along with my own expertise, I have built an extensive list of preferred vendors, top venues, sponsors, consulting partners, media relations, and other valuable resources to provide my clients with detailed attention and achievable results. Whether you're planning a one-time big event or need initial image development, marketing direction and implementation, media relations, PR boost, or ongoing support - we can find a strategic plan that works for you. Feel free to review some recent case studies and see what my clients have to say. What's holding you back? I'm here to help you succeed. Now come on and let's Shine!