Pigeon racing is breaking price records. But how about the trophies?

Earlier this year, The Belgian race pigeon “Golden Prince” from Wevelgem has fetched 360,000 euros at an online auction. Auction house Pipa claims that this makes Golden Prince the most expensive pigeon ever. The winning bid is from South Africa.

Belgium enjoys a long-time tradition in the breeding of racing pigeons. Buyers often come from abroad, from countries like China.

Pigeon racing is the sport of releasing specially trained racing pigeons, which then return to their homes over a carefully measured distance. The time it takes the animal to cover the specified distance is measured and the bird’s rate of travel is calculated and compared with all of the other pigeons in the race to determine which animal returned at the highest speed.

Most of the time the trophies are classic, meaning heavy decorated and gold or silver plated. But since the sport is clearly entering a new era – new investors, new tracking technology – we believe a change is needed. Our designers made these clean and simplistic (3D printed) trophies, fit for pigeon racing in the 21st century. What do you think?