Web Pricing - Why are the prices on this web site different from those in your stores?

Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.

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The Apple 64GB iPad with Retina Display and Wi-Fi (4th Gen, White) features an incredibly thin design and even more power than its predecessors. The improved Retina display contains 4 times more pixels than the iPad 2 for outstanding clarity and sharpness with both text and images. A newly designed dual-core A6X chip with quad-core graphics provides a great deal of processing power and speed to compensate for the increase in resolution and delivers the same responsive feeling of the former models. This increase in power and resolution all come without the cost of lessened battery life; the iPad still features up to 10 hours of power between charging.

The rear-facing iSight camera incorporates a 5 megapixel backside illuminated sensor for increased lowlight sensitivity as well as great performance in bright situations. Autofocus, tap-to-focus, and tap to set exposure settings provide a range of functions that allow you to achieve the best exposure possible in a quick and intuitive manner. Face detection is also supported and recognizes up to 10 different faces for improved exposure and focus settings when photographing people. In addition to improved still imaging capabilities, the iSight camera also supports full HD 1080p video recording with automatic image stabilization. The camera utilizes a 5-element f/2.4 lens for sharpness and integrates a hybrid infrared filter for greater color fidelity.

All of the internal features function via the robust iOS operating system for extremely fluid navigation and multi-touch use. iCloud support is maintained and allows you to wirelessly sync all of your information and data between multiple devices. And for even greater functionality with your iOS devices, dictation is now supported allowing you to simply talk in order to type. You can speak your emails, texts, notes, or web searches and have the written words automatically appear. A plethora of apps designed specifically for the iPad are also available, easily attained from the App Store. These apps are formatted especially for the vivid 9.7" display and support the integral functions of the device.

Features:

Retina Display: Improved Retina display provides 4 times more pixels and 44% greater color saturation than the iPad 2. Within the 9.7" LED, 2048 x 1536 pixels render text and images with extreme sharpness. The display also features a fingerprint-resistant oleophobic coating for increased resolution during use

Dual-Core A6X Chip: The dual-core A6X chip with quad-core graphics support provides a great deal of smoothness while powering substantially more technology. The new chip is able to easily render all of the 3.1-million pixels within the retina display while still retaining a substantial 10 hour battery life. The chip also functions in a way that allows you to touch and go with limited power-up times

iSight Camera: The rear-facing camera now features a 5MP backside illuminated sensor for increased lowlight sensitivity and greater resolution for printable images. While this increase in resolution definitely allows for higher quality imagery, a newly designed 5-element f/2.4 lens also renders images with greater sharpness and definition. A hybrid infrared filter is incorporated as well, for limiting color aberrations and providing greater fidelity when photographing in mixed light situations.

Autofocus, tap-to-focus, and tap to set exposure settings provide a range of functions that allow you to achieve the best exposure possible in a quick and intuitive manner. Face detection is also supported and recognizes up to 10 different faces for improved exposure and focus settings when photographing people. In addition to improved still imaging capabilities, the iSight camera also supports full HD 1080p video recording with automatic image stabilization

iOS and iCloud: iOS and iCloud provide the robust backbone for this device to run off of and support the seamless multi-touch interface. Within the iOS system, App Store hosts a plethora of iPad-specific apps designed for the vivid 9.7" Retina display. iCloud functions as a wireless service for you to keep all of your devices synced and maintain the content throughout them

Siri: Siri lets you use your voice to send messages, schedule meetings, check the latest scores, and more. Ask Siri to do things just by talking. Siri understands what you say, knows what you mean and even talks back

AirPlay: AirPlay functions off of the wireless capabilities of the iPad and allows you to seamlessly watch or listen to your content on your HDTV. When connected to the same wireless network, content can be controlled from the iPad and ported through or watched on auxiliary devices

Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors.Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.