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Magento is the Right Match for Blu Dot’s Imaginative Style

Blu Dot is a dynamic design company that specializes in useful, affordable, well-designed products for the home and office. Their products and their more than one hundred retail outlets reflect their creative, even whimsical approach to modern design and function.

Challenge

From its furniture designs to its store layouts, Blu Dot has always made sure
its offbeat personality shines through. However, the company’s eCommerce
website was inconsistent with its unique image.

Limitations of the initial Blu Dot online store included...

Static look and feel due to aging technology and inflexible platform

No ability for online shoppers to customize their furniture – colors, designs,
features

Large time and money expenditures on manual online order entry and data
management

Solution

Unlimited Flexibility, Unlimited Possibility

Enter Magento and Gold Solution Partner, Lyons Consulting Group
(lyonscg). By immersing itself with client’s creative culture, lyonscg
constructed a site in line with Blu Dot’s unique character that provides the
user experience and technology advances Blu Dot desired.

The Magento Advantage:

Home page rendered as a dynamic, updatable video that works across
browser types

Integrated front-end catalog with back-end ERP system

Automate order entry and data management tasks

PCI compliance

Results

Looks Great, Works Even Better

The result is a modern, visually appealing, user friendly site that fits Blu
Dot’s brand to a tee.

The redesigned site offers:

Time from order placement to fulfillment significantly reduced

Customer satisfaction improved

Reduced site maintenance costs with Magento’s easy-to-use admin

Multi-site Magento instance includes a business-to-business portal for their
100+ independent retailers