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Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. If you are puzzled by the title of this post because you think you are up on the latest trends and are sure that “social selling” means selling on social media, be prepared to…

By Dane Carlson on December 30, 2013 in Say What? According to David Burd, president of The Naming Company in East Stroudsburg, Pa., it’s common for new entrepreneurs to try to convey too much in their business names. “A name is not an ad campaign,” he says. “It allows you to write checks and do…

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Mark Twain is famous for saying “The reports of my death have been greatly exaggerated.” The same could be said for email marketing, and here is why… It’s a refrain you might have heard…

By Dane Carlson on December 18, 2013 in Ideas Don’t you wish your product has this kind of “history” (even if it is fictional): In early 1849, Joshua Shelby was working as a cook in a fancy St. Louis restaurant. The hottest topic among the patrons there was the rivers of gold that had been…

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Why does every story have to have an evil genius? TrueTwit has done something visionary, but you’ll have to get past my rant first. I am impressed by something TrueTwit is doing these days,…

Get Ready for the Senior (Citizen) Invasion November 17, 2011 by Dane Carlson | 0 Comments As the percentage of senior citizens in the world increase, businesses have been quietly getting themselves ready for the trend. For years supermarkets have been going crazy trying to speed up the checkout process to get people out…

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Content marketing is very useful, but rarely for establishing trust and clinching a sale. “Content is king.” Who could have guessed that those prophetic words by Bill Gates would today be such a well-worn…

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Want to get the attention of a blogger? Here are five rules, along with a little insight into my own reactions to the non-stop spam I get from people like you. Almost every day,…

There are lots of website links and news headline links that tempt you to click because you’ve just GOT to know what the whole thing is about? Yeah… even skeptical me still gets lured into some places by the “gosh, that strikes me as curious” lure. And then there are those “Oh there goes…

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. It’s almost comical to imagine it, but there are still a ton of businesses that are not online. I know, right? That includes retailers. But it is never too late to get online and…

July 27, 2011 by ian Announcing a new tool: The Gramanator During my MozCon content creation session today, I announced a new tool: The Gramanator. It is mighty. It is the Gramanator: Bow down before it. What it does The Gramanator will take any public Google Reader Shared Feed and: Clean it up, removing stop…

By Dane Carlson on December 21, 2013 in Guest Posts We are all aware that online gaming is massive, but it isn’t always clear why. One of the biggest draws of online gaming is the fact you are introduced to like-minded people. You get the opportunity to play either with or against people you wouldn’t…

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Which social platforms are worth adding to your activities, beyond the obvious? Let’s look at this blog’s traffic as a case study. Those who know me for a long time, know that I have…

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Like choosing a suit, you have options when building a website. Do you go custom-tailored or off-the-rack? This is your guide to making that decision. There is a derisive expression in English called “off…

By Guest Poster on December 17, 2013 in Guest Posts Today’s marketing mix is a collection of both online and offline avenues. In order to run a successful business, you are going to need an online presence and an offline presence as well. Print and digital marketing tools work together to make a business successful.…