Three Geneva entrepreneurs decided to offer some of Switzerland's top designers a chance to transform a series of iconic gondolas from the <a href="http://en.wikipedia.org/wiki/Verbier">Verbier Alpine ski resort</a> into wild new designs pulled from their own imaginations. Each repurposed creation is completely different and yet loyal to the original material. The projects premiered at the <a href="https://www.artbasel.com">Art Basel Fair</a>, and they will eventually be auctioned off for charity.

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Repurposed Gondola

Atelier Oi designed the white gondola, which looks like it has a jellyfish hovering over the top

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Repurposed Gondola

A a gum ball machine and an indoor screen - all repurposed from gondolas!

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Repurposed Gondola by Frank Saada

The repurposed gondolas premiered at the Miama Basel Art Fair - in Basel

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Repurposed Gondola

The Rocking Chair seats four

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Repurposed Gondola

Each of the new designs will be auctioned off for charity

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Repurposed Gondola

This is what the original gondolas looked like

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Repurposed gondola by Rebecca Bowring

Three Geneva entrepreneurs decided to offer some of Switzerland's top designers a chance to transform a series of iconic gondolas from the Verbier Alpine ski resort into wild new designs pulled from their own imaginations. Each repurposed creation is completely different and yet loyal to the original material. The projects premiered at the Art Basel Fair, and they will eventually be auctioned off for charity.