Prince of Persia also picks up eight awards, including best console title, in the Interactive Achievement Awards.

The Seventh Annual Interactive Achievement Awards were handed out at the D.I.C.E. Summit yesterday in Las Vegas. To no one's great surprise, Prince of Persia: The Sands of Time tallied the most wins, including the Console Game of the Year and Outstanding Achievement in Game Design awards. All told, the Ubisoft-developed game collected eight awards.

However, the night's biggest prize, Overall Game of the Year, went to Call of Duty, the fast-paced, WWII shooter developed by startup studio--and now Activision subdivision--Infinity Ward. Call of Duty also won top honors in the Computer First-Person Action Game of the Year and Computer Game of the Year categories.

Call of Duty's win marks the second year in a row that a PC title has edged out console rivials for the Game of the Year honors. This at a time when many in the industry question the viability of the PC game market. It was Digital Illusions-developed Battlefield 1942 that took home the Game of the Year award at last year's event.

On winning the top prize, Infinity Ward's Grant Collier expressed shock at the victory. When he approached the podium to accept, Collier looked at the award briefly and then said, "Someone's going to have to pinch me."

BioWare's Star Wars: Knights of the Old Republic was the night's other big winner, snaring three awards, including both the Console Role-Playing Game of the Year and the PC Role-Playing Game of the Year awards.

In the sports categories, Electronic Arts showed its strength as SSX 3 and Madden 2004 took home two awards apiece. SSX 3 won in the Outstanding Achievement in Licensed Soundtrack and Console Action Sports Game of the Year categories, while Madden 2004 won the Console Sports Sim Game of the Year and the Computer Sports Game of the Year awards.

Midway through the night's ceremony, Game Informer Editor in Chief Andy McNamara presented Peter Molyneux with the coveted Hall of Fame award. Before the presentation, Molyneux praised his design and production team at his Lionhead Studios as the foundation of his success. "It's not really me," he said modestly. "It's really the people I work with who deserve this award. I just sit with all the other programmers and get told off like the rest when I'm late or talking too loud." Molyneux joins previous Hall of Famers Sid Meier, Shigeru Miyamoto, John Carmack, Will Wright, Hironobu Sakaguchi, and Yu Suzuki.

The full list of AIAS Awards winners is as follows:

Overall Game of the Year Call of Duty

Console Game of the Year Prince of Persia: The Sands of Time

Computer Game of the Year Call of Duty

Outstanding Innovation in Computer Gaming Prince of Persia: The Sands of Time

Outstanding Innovation in Console Gaming EyeToy: Play

Outstanding Achievement in Sound Design The Lord of the Rings: The Return of the King

Outstanding Achievement in Original Music Composition Medal of Honor Rising Sun

Outstanding Achievement in Game Design Prince of Persia: The Sands of Time