Google has made some changes to its Google Trusted Stores certification program that should make it easier for merchants to earn the badge, which can help earn the trust of people shopping from Google. About Google Trusted Stores Google first…

As reported earlier this week, it was discovered that the Google Trusted Stores program was not supporting sites using HTTPS. This is rather strange considering how much Google has been pushing for sites to use it. Barry Schwartz at Search…

Well, here’s another one of those “Come on, Google” moments. You know how Google has been pushing sites to go HTTPS? Well, people trying to get into Google’s own Trusted Store program have been rejected because their sites use HTTPS.…

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and…

In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now.…

Google announced today that it will start displaying Google Trusted Store badges next to merchants in the Google Affiliate Network in the U.S., so publishers can easily identify merchants that have the badge, and are part of the network. “The…

Google debuted Trusted Stores last fall, and now the company has acquired the assets and patents of Kikscore to make the program better. Kikscore offers its own online trust score system, which is about to be discontinued, in favor of…

Google has been conducting a trial run to gauge the results of tying its ‘Trusted Stores’ badge to the search ads of certain merchants and qualified advertisers. Google launched Trusted Stores last year, as a way for assist customers in…

Update: A Google spokesperson gave us the following statement: “We believe this suit is without merit, and will defend vigorously against it.” Google is being sued by a company called BuySafe, which basically claims Google is ripping off its business,…

Google announced the launch of Trusted Stores today. This is a pilot program aimed at helping online shoppers find online merchants they can trust, and makes use of a special badge to help consumers identify those. “The Google Trusted Store…