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Why Magento is the Best Option to Develop an eCommerce Website?

09 JAN 2013

Saw this great article on Magento and just had to share it. This clarifies exactly why Optima prefers to use Magento every time possible. If you prefer an info graphic way to explain, also check out Sam Zaman's article. It's very interesting.

Magento website development being one of the most trusted names for developing eCommerce websites has become preferred CMS for several businesses. If you want to go for web development and you are keen on setting up an eCommerce store, Magento developers will advise you to go for this CMS. It is not only CMS robust, but it also offers user-friendly solutions and is open-source software available absolutely free. eCommerce websites have taken a large share of the Internet economy pulling users like no other kinds of website ever had. The best part about eCommerce websites is that you can check out thousands of products and services, read product descriptions in length, compare the prices with other similar brands and only then click on the “buy” button.

Why Choose Magento to Develop an eCommerce Website

Handles Multiple Stores: One of the prominent features of Magento is that it lets you manage more than one store from a single admin panel. It doesn’t matter if you run one store or you run several stores, managing them becomes extremely easy with the one-click solution from Magento. With Magento eCommerce development, you can have different domain names, different IP addresses and different security certificates.

Unlimited Themes: Customization is like a second skin of Magento eCommerce development. You can get any desired look, any template and customize the store the way you want to. It also lets you swap between a permanent store design and a temporary season-specific one. It also allows you to load multiple themes, if that suits your business.

Better Browsing Options for Users: Advanced features such as multiple images of a product, zoom-in capability, product reviews are some of the things that make Magento user-friendly. It enhances the shopping experience as everything is designed to suit the temperament of the customers. The call for action is much greater, from anytime stock check to flexible merchandising engine that allows up-sell and cross-sell features.

Easy Ordering Options: Providing the users easy ordering options will help you get a better ROI for your business. Magento website development allows you to edit, create, view, and fulfill orders from the admin interface. From multiple invoices to multiple mailing addresses, there are several things that the CMS offers. The users can also view full history of their transactions.

Google Analytics and Much More: One of the important aspects of managing an eCommerce site is to regularly track the site. This helps you understand the overall performance of the store. There is a useful set of reports that gets you tax reports, abandoned shopping cart report, best viewed products report, best purchased report, etc.

Great for Marketing: Another key area that any business needs to give ample importance is marketing. Magento not only helps in sales and revenue generation, but also has powerful tools such as Up-Sells and Cross-Sells that induce the user to order for more products. The URLs are also search engine friendly that is great for marketing. With flexible pricing rules, attracting the customers gets a lot easier.

Magento development can be a lot of fun, if you have an equally excited developer on board. Getting Magento developers who understand the nuances of eCommerce and web development at the same time will be able to give you the perfect site. You can also go for outsourcing as this will cut your web development cost substantially. Outsourcing also means getting the best developers in loop.