This year's PhotoPlus Expo Conference features a rock-star lineup of commercial and editorial photographers, art buyers and photo editors. As always, there are lots of classes and panel discussions to choose from.

Here are my top picks for those looking to advance their commercial or editorial business:

Wednesday

Get Better Clients Bootcamp Intensive9:00 AM - 3:00 PMA lot of marketing discussions focus on the core pillars of print promotions, meetings and email marketing. This all-day intensive covers those but also dives into the territories of content marketing, thought leadership, and how to get PR and media attention.

Building an Audience in the Age of Distraction10:15 AM - 12:15 PMPhotoshelter CRE Andrew Fingerman knows what it takes to rise above the chatter and online distractions that photographers face every day. Many photographers rely almost solely on word of mouth, which is great, but is leaving some potential clients on the table. Fingerman will cover how to convert your audience to clients, and then turn your clients into evangelists. Inspiring examples will give you lots of ideas for your own marketing efforts

ESPN The Magazine "Body Issue": The Photography and the Photographers10:15 AM - 12:15 PMThe "Body Issue" is one of editorial's most-anticipated annual projects. ESPN The Magazine Director of Photography Karen Frank, along with photographer Kwaku Alston and others will talk about the athletes, concepts, and logistics that go into producing this hallmark package.

What Photo Editors Want Now2:00 PM - 4:00 PMHear first hand from top magazine editors how photography and video serve their editorial missions and how they find and hire photographers. Featuring New York Times Magazine editor Clinton Cargill, The New Yorker's Joanna Milter, Refinery 29's Toby Kaufmann and others, this panel is a must-see for anyone wanting to work in the competitive world of editorial photography.

They Stole My Work! Now What?4:30 PM - 6:30 PMLearn how to turn infringements into a significant second revenue stream for your business. Avoid common mistakes when communicating with infringers and learn the steps necessary to discover the full extent of an infringement.

How to Use Social Media to Build Your Career4:30 PM - 6:30 PMAn impressive lineup of photographers -- with significant social media presence -- explain how they price and manage Instagram takeovers and other social media assignments, as well as ideas for marketing, fundraising and reaching new clients and buyers.