At this point, Snapchat called it quits on paid lenses, and much to the disgust of many, deleted the popular “vomiting rainbow” filter. Fortunately, these paid lenses were replaced by as many as ten free lenses per day, and Snapchat secured a strong foothold in the Augmented Reality game.

Following on from the wildly successful Geofilters, Snapchat introduced their playful younger sibling, Geostickers. The location-based stickers proved an instant hit, but were available in few select locations. Snapchat’s insatiable appetite for acquiring interesting tech companies was again evidenced with the $200 Million purchase of Vurb. A social-life organising toolkit, Vurb’s card system design was not dissimilar to Snapchat’s Discover section, the merger hinting at a discovery engine development for Snapchat.

In September,a massive platform update brought with it live user-content previews, the ability to ‘pin’ text to video, and font transformation effects bold, italic, and underline. In the months to come, another UI overhaul would make Stories more user-friendly, with Rewind and Share Stories functionality - great news for consumers. Brands were also in for a treat when Snapchat rolled outSnap Audience Match, which let marketers anonymously match their email lists and mobile IDs with Snapchat’s user information. This enabled sophisticated ad targeting based on content categories followed by a specific user, music to the ears of many advertisers keen to tap Snapchat’s fountain of youth.

As the year drew to a close, Spectacle-dispensing Snapbots started to appear in different locationsand competition for the coveted shades reached peak crazy. Brands began to ride the early wave, as the public waited not-so-patiently to get their hands on a pair. As if in consolation, Snap dropped yet another update, delivering a Shazam integration and the Group Chat feature.

January 2017, and it’s almost beyond comprehension how far Snap has come in just one year. As many of us set about planning for the year ahead, it’s perhaps a timely thought: Snap Inc., the app conceived by a college dropout and born in a college bedroom; that turned down Facebook and flatly refused to monetise early, is now one of the fastest growing companies in the world - and about to break the stock-market at a cool $25 Billion valuation.

At this point, Snapchat called it quits on paid lenses, and much to the disgust of many, deleted the popular “vomiting rainbow” filter. Fortunately, these paid lenses were replaced by as many as ten free lenses per day, and Snapchat secured a strong foothold in the Augmented Reality game.

Following on from the wildly successful Geofilters, Snapchat introduced their playful younger sibling, Geostickers. The location-based stickers proved an instant hit, but were available in few select locations. Snapchat’s insatiable appetite for acquiring interesting tech companies was again evidenced with the $200 Million purchase of Vurb. A social-life organising toolkit, Vurb’s card system design was not dissimilar to Snapchat’s Discover section, the merger hinting at a discovery engine development for Snapchat.

In September,a massive platform update brought with it live user-content previews, the ability to ‘pin’ text to video, and font transformation effects bold, italic, and underline. In the months to come, another UI overhaul would make Stories more user-friendly, with Rewind and Share Stories functionality - great news for consumers. Brands were also in for a treat when Snapchat rolled outSnap Audience Match, which let marketers anonymously match their email lists and mobile IDs with Snapchat’s user information. This enabled sophisticated ad targeting based on content categories followed by a specific user, music to the ears of many advertisers keen to tap Snapchat’s fountain of youth.

As the year drew to a close, Spectacle-dispensing Snapbots started to appear in different locationsand competition for the coveted shades reached peak crazy. Brands began to ride the early wave, as the public waited not-so-patiently to get their hands on a pair. As if in consolation, Snap dropped yet another update, delivering a Shazam integration and the Group Chat feature.

January 2017, and it’s almost beyond comprehension how far Snap has come in just one year. As many of us set about planning for the year ahead, it’s perhaps a timely thought: Snap Inc., the app conceived by a college dropout and born in a college bedroom; that turned down Facebook and flatly refused to monetise early, is now one of the fastest growing companies in the world - and about to break the stock-market at a cool $25 Billion valuation.

At this point, Snapchat called it quits on paid lenses, and much to the disgust of many, deleted the popular “vomiting rainbow” filter. Fortunately, these paid lenses were replaced by as many as ten free lenses per day, and Snapchat secured a strong foothold in the Augmented Reality game.

Following on from the wildly successful Geofilters, Snapchat introduced their playful younger sibling, Geostickers. The location-based stickers proved an instant hit, but were available in few select locations. Snapchat’s insatiable appetite for acquiring interesting tech companies was again evidenced with the $200 Million purchase of Vurb. A social-life organising toolkit, Vurb’s card system design was not dissimilar to Snapchat’s Discover section, the merger hinting at a discovery engine development for Snapchat.

In September,a massive platform update brought with it live user-content previews, the ability to ‘pin’ text to video, and font transformation effects bold, italic, and underline. In the months to come, another UI overhaul would make Stories more user-friendly, with Rewind and Share Stories functionality - great news for consumers. Brands were also in for a treat when Snapchat rolled outSnap Audience Match, which let marketers anonymously match their email lists and mobile IDs with Snapchat’s user information. This enabled sophisticated ad targeting based on content categories followed by a specific user, music to the ears of many advertisers keen to tap Snapchat’s fountain of youth.

As the year drew to a close, Spectacle-dispensing Snapbots started to appear in different locationsand competition for the coveted shades reached peak crazy. Brands began to ride the early wave, as the public waited not-so-patiently to get their hands on a pair. As if in consolation, Snap dropped yet another update, delivering a Shazam integration and the Group Chat feature.

January 2017, and it’s almost beyond comprehension how far Snap has come in just one year. As many of us set about planning for the year ahead, it’s perhaps a timely thought: Snap Inc., the app conceived by a college dropout and born in a college bedroom; that turned down Facebook and flatly refused to monetise early, is now one of the fastest growing companies in the world - and about to break the stock-market at a cool $25 Billion valuation.

At this point, Snapchat called it quits on paid lenses, and much to the disgust of many, deleted the popular “vomiting rainbow” filter. Fortunately, these paid lenses were replaced by as many as ten free lenses per day, and Snapchat secured a strong foothold in the Augmented Reality game.

Following on from the wildly successful Geofilters, Snapchat introduced their playful younger sibling, Geostickers. The location-based stickers proved an instant hit, but were available in few select locations. Snapchat’s insatiable appetite for acquiring interesting tech companies was again evidenced with the $200 Million purchase of Vurb. A social-life organising toolkit, Vurb’s card system design was not dissimilar to Snapchat’s Discover section, the merger hinting at a discovery engine development for Snapchat.

In September,a massive platform update brought with it live user-content previews, the ability to ‘pin’ text to video, and font transformation effects bold, italic, and underline. In the months to come, another UI overhaul would make Stories more user-friendly, with Rewind and Share Stories functionality - great news for consumers. Brands were also in for a treat when Snapchat rolled outSnap Audience Match, which let marketers anonymously match their email lists and mobile IDs with Snapchat’s user information. This enabled sophisticated ad targeting based on content categories followed by a specific user, music to the ears of many advertisers keen to tap Snapchat’s fountain of youth.

As the year drew to a close, Spectacle-dispensing Snapbots started to appear in different locationsand competition for the coveted shades reached peak crazy. Brands began to ride the early wave, as the public waited not-so-patiently to get their hands on a pair. As if in consolation, Snap dropped yet another update, delivering a Shazam integration and the Group Chat feature.

January 2017, and it’s almost beyond comprehension how far Snap has come in just one year. As many of us set about planning for the year ahead, it’s perhaps a timely thought: Snap Inc., the app conceived by a college dropout and born in a college bedroom; that turned down Facebook and flatly refused to monetise early, is now one of the fastest growing companies in the world - and about to break the stock-market at a cool $25 Billion valuation.