An own streaming protocol. Some KTH PhD-students working on it. An own P2P-network. An own storage system. Commodity PC hardware with a thin software layer on top. An own advertising system.

Återuppfinn inte hjulet!

third-party software, open source. Free! Well-known to a new generation of hackers growing up with the Internet.

Debian GNU/Linux

A common problem: choosing Linux distribution. Debian has 18000 software packages. Just one command-line away. Debian project has a lot of infrastructure, to build your own packages for easy deployment. (Needed for scaling.) Why not use it?