Push Eat

How to build a product in 3 days : our objective during this workshop was to create a connected object linked to a brand.

What's in my fridge ?

What happens when you go home after school or work ?
Yes, that's it, you want to eat !
And what happens when you don't know what to cook with what's left in your fridge ?
You order dinner. Again.

Push Eat - Get the best recipes with what's left in your fridge

With a small connected object and a functional app, Push Eat aims at responding to this frustration.
By pushing the button on a small carrot magnet, a recipe is suggested according to what's left in the fridge. This recipe comes in the form of a short video in the app.

The service also creates a waste-free community to exchange food and avoid waste.
We chose the famous french recipe-platform Marmiton and created a visual identity matching the brand.

How we did it

We followed a UX design process : first, we interwied customers during their grocery shopping. Then we created a persona and his user journey that helped us build wireframes and mockups.

Initial research

To find this idea, we explored the different problems we had in our daily lives. Eating at home with no time at all to do shopping and cooking came out in our first conversations. We explored solutions on the market using image research, keywords on Google Trends, famous recipe websites and TV shows.

User research

We interviewed 5 shoppers in 3 different supermarkets around Gobelins in Paris. But first, we created a list of questions and tested it among our classmates.

From this small research that took 1 to 2 hours, we built our persona : Thierry, a busy 26 years-old journalist who loves to cook but never has time and the necessary ingredients for his recipes.

Experience map

Starting from our persona, we built an experience map exploring his actions and feelings from the time he comes home to the moment he eats dinner.

The yellow curve illustrates the level of happiness and excitement and the circular arrow the never-ending circle of cooking when going home.

Wireframes and mockups

Using our research, we designed an app that has 3 main features : selecting the products left in the fridge with a left and right swipe, generating 3 recipes according to this selection and sharing ingredients with neighbours to avoid food waste.

Heres how it works :

You push the button of the small carrot magnet

Immediately, a push notifications on your phone appears

On the app, you swipe left and right to select your items

3 recipes show up, you just have to choose what to cook !

Push Notifications

Swipe the items

Recipe result

Recipe page

Neighbour map

After that, we created mockups of the app with brand image and real content :