00:28: How Fake Steve would have felt being on the Borg campus. 01:05: How Dan Lyons himself feels about Microsoft and Apple. 03:40: Why he writes the blog. 04:10: Where his blog is headed long term. 05:00: How he squares his roles as Fake Steve and a journalist, ethically. 07:50: What it would be like if he ever met Real Steve Jobs. 09:12: How Fake Steve Jobs would end the interview.