Bread made from crushed crickets launches in Finland

Finnish company Fazer launches what it says is the world's first insect-based bread to be offered to consumers in stores, made from flour ground from dried crickets. Matthew Stock reports.

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Many bakers experiment with their bread, adding extras like seeds, nuts and olives.
But this Finnish bakery has added one ingredient with a bit more bite - crickets.
SOUNDBITE (English) MARKUS HELLSTRÖM, CEO OF FAZER BAKERY FINLAND, SAYING:
"The crickets are in the form of flour and they have been ground as a whole cricket and then made into dough and then baked to a very delicious product which we are about to see."
Each loaf contains about 70 crickets and costs about 1 euro more than a regular wheat loaf.
It also has more protein thanks to the insects.
At the launch in Helsinki, most people were happy to give it a go.
SOUNDBITE (English) SARA KOIVISTO STUDENT FROM HELSINKI, SAYING:
"It tastes like bread. It's really good....I don't know!"
Finland is among 6 European countries that allow insects to be raised for food.
While common in much of the world, insect-eating is still largely taboo in the West.
But a demand to find more sustainable food sources and a desire to treat animals more humanely is helping insects' reputation as a valuable source of protein.