Sales of Lincoln Navigator surge even further, as segment slides back into the red

Sales in the US Premium Full-size SUV segment fell by 3.1% to 60,612 in the first half of 2018, as the segment’s rate of decline accelerated to 4.5% in the second quarter of the year. With the new Lincoln Navigator being the only new model still ramping up sales, and only the new Mercedes-Benz G-Class set to go on sale before the end of the [Read more…]

Sales in the US Premium Full-size SUV segment fell by 1.6% to 30,794 in the first quarter of 2018, a slight slow-down relative to the 2.5% growth the segment recorded in 2017. With the new Lincoln Navigator and Infiniti QX80 still ramping up sales, and the new Mercedes-Benz G-Class set to go on sale in the coming months the segment may [Read more…]

Sales of new Lincoln Navigator soar in the fourth quarter as segment grows slowly

Sales in the premium full-size SUV segment fell by 7.0% to 34,507 in the fourth quarter of 2017, while overall sales in 2017 rose by 2.5% to 126,559. The segment remains slightly ahead of the premium compact SUV segment, but with the latter growing at double-digit rates it seems likely it will become the smallest among the premium SUV sectors [Read more…]

Slowdown in the sector almost pushes it into the clutches of the Premium Compact SUV segmentSales of Premium Full-Size SUVs were down 1% in the third quarter of 2017, a slight slowdown relative to the 3% growth in the second quarter, and a considerable slowdown relative to the 19% growth recorded in the first quarter. With 92,052 sales since the beginning of the year, the segment remains slightly ahead of the Premium Compact SUV segment, but with the latter growing at double-digit rates it seems likely it will become the smallest among the Premium SUV sectors in 2018, unless the new Lincoln Navigator and upcoming Cadillac Escalade can somehow bring back the era when bling dinosaurs ruled the earth.

Note: after lumping really models as disparate as the Lincoln MKX and Bentley Bentayga under the Premium Large SUV banner for a long time, we have decided to split the segment into two: Premium Large SUV and Premium Full-size SUV. The difference between the two will hopefully be self-evident, but we’re aiming for the latter segment to capture models that are ahead of the more homogenous Premium Large SUV pack either through their size (Lincoln Navigator, Cadillac Escalade, Infiniti QX80, Mercedes-Benz GLS, Lexus LX), price (Range Rover, Mercedes-Benz G-Class), or both (Bentley Bentayga). Let us know what you think of this new split.

Sales in the Premium Large SUV segment rose by 8.7 percent in 2016 to 616,093, allowing the segment to retain a healthy margin ahead of the Premium Mid-sized SUV segment. The growth figure becomes an even-more-impressive 10.0 percent with the inclusion of the Tesla Model X, which is listed in the Alternative Power segment – impressive in this era of downsizing. The popularity of this segment is borne out in the sheer number of models offered by manufacturers: with a total of 25 models following the introduction of Maserati Levante and Bentley Bentayga, this segment is now one of the most populous. 2017 will see the introduction of the newest versions of the BMW X5, Mercedes-Benz GLE and Porsche Cayenne, as well as the new Land Rover Discovery which should reintroduce the Discovery name in the US.

Sales in the Premium Large SUV segment rose by 11 percent in the third quarter of 2016, one percent faster than in the first two quarters of 2016. When you include Tesla Model X, which technically belongs in the Alternative Power segment, that rate of growth rises to 13 percent YTD – impressive in this era of downsizing. Moreover, the popularity of the segment is borne out in the sheer number of models offered by manufacturers: with a total of 24 models following the introduction of Maserati Levante and Bentley Bentayga, this segment is now one of the most populous.