Dan Gladwell

at

Work experience

Nov 2010Present

Affiliate Manager

Manage high-volume web marketing affiliate accounts to ensure consistent delivery of the highest quality leads and qualified traffic for clients. Evaluate campaign performance on a daily basis and work with affiliates to develop strategies to capitalize on growth opportunities. Optimize and improve existing relationships for a program with extremely aggressive goals.

Sep 2010Oct 2010

Marketing Communications Manager

Increased community engagement and user-base for Electric Bat brands through active management and cross-promotion of various social media platforms, including Facebook, Twitter, LiveStream, and YouTube.

Managed the strategy and directly implemented key initiatives supporting the Electric Bat Interactive brand and online gaming products including WebLords and Weblings prior to company closing in October 2010.

Mar 2009Mar 2010

Marketing Manager, Entertainment

Achieved continuous year-over-year growth in sales and online interaction for multiple brands through hands-on execution of all marketing initiatives.

Zero-cost social media campaigns for World of Warcraft and Marvel led to best-selling product and best-attended event in 18 months.

Overhaul of online content strategy and internal alignment increased team efficiency while simultaneously improving key performance indicators including time spent on site (+20%), pages per visit (+115%), and unique visitors (+15%).

Directly managed four employees with varying levels of experience and diverse backgrounds.

Managed the strategy, planning, and execution of all marketing materials, content creation, and communication support for the company's Entertainment brands including Marvel cards and games, the World of Warcraft Trading Card Game (TCG), and the UpperDeckU MMO.

Coordinated national and international campaigns across all marketing channels, including online content.

Nov 2008Mar 2009

Associate Manager - Online Marketing

Upper Deck

Built company-wide online marketing strategy from the ground-up for both sports and entertainment brands.

Planned, executed, and reviewed low-to-no-cost marketing initiatives including grassroots messaging, video sites, contests, and widgets. Created and managed mutually beneficial and cost-free marketing opportunities with licensing partners for properties such as Yu-Gi-Oh!, Marvel, NFL, MLB and World of Warcraft.

Feb 2007Nov 2008

Marketing Coordinator

Upper Deck

Built company-wide online marketing strategy from the ground up for major brands including the National Football League, Major League Baseball, Marvel, and World of Warcraft.

Content Management Systems

Video Production and Editing

Photoshop

Google AdWords

Analytics Tools

Proficiency with Google Analytics, Omniture, HBX and various social media monitoring tools.

Microsoft Office

References

Fernando Blanco

Manager while at Electric Bat Interactive.

Carrie Peterson

Direct report while at Upper Deck.

Jeff Berkwits

Supervisor while at Upper Deck.

Print Work Samples

Product Fact Sheet

Tri-fold Promotional Standee

Print and Digital Newsletter

Recommendations

Summary

Marketing manager with extensive experience in social media, community building and all phases of campaign planning and execution. Proven track record of managing a wide variety of successful marketing programs from nationwide television campaigns to true zero-cost online initiatives. Expert in working with limited resources and utilizing the latest technology and tools to find reliable low-cost solutions while maintaining high quality results.

Driven to add value and utility to consumers through online tools and social media in order to build better fan-organization relationships. Deeply motivated to improve all marketing programs and products by critically examining and analyzing the efficacy of all initiatives.