Main navigation

Podcast Episode 37: Best Practices for Writing SEO Friendly Content

March 11, 2019

In this podcast episode, Rebecca reviews the checklist she uses to optimize website content with her team at emagine. She’ll take you through a quick rundown of all the core elements needed to optimize web pages and blog posts.

On-Page Optimization Checklist

Researching Keywords

Think about the keyword phrases your target demographic would use to find your specific content

Introduction Paragraph

Readability

Use short paragraphs and avoid very long stretches of text that will be difficult to read on mobile devices

Use bullets or lists where applicable

Linking

Use internal links to support SEO efforts of other content

Link anchor text used to describe the destination page and focused keywords of said URL

Only use one link per destination page

Minimize links in the first paragraph to give humans and crawlers an opportunity to digest content

Only include links that provide value to the human reader

Images

Include images if available

Do not allow them to be excessive and interrupt usability

The image file name should describe the image and be short

Image alt attribute should describe the image and only include a keyword if relevant

Meta Title

Between 50-60 characters

Include keyword phrase

Written in title case

Does not need company name or website name in all URLs

Meta Description

Between 155–160 characters, however, Google will use up to 300 characters at times

Include keyword phrase

Written in sentences

Describe the content so people know what they will receive once clicked

The Takeaway

Optimizing website content for search is something everyone can do, however, you do need a plan and a checklist to help make sure you don’t miss key items. Use this checklist as a guide and never compromise the user experience for SEO.

Today’s Episode Sponsor

A big thank you to Scripted.com for sponsoring season three of the SEObits podcast!

I’m very particular about who can sponsor our show and who I’ll put my name behind, however, today’s podcast sponsor won me over when I did a walk-through of their Cruise Control content offering. They had all the core ingredients for attracting search engines and appealing to the real humans we all want to convert.

Effective content marketing takes hard work, time, and expertise. The Cruise Control package offers all three. Don’t let content get in the way of achieving your SEO goals. Get help from the talented team at Scripted.com.

If you’re interested in the Scripted.com offering, just head on over to scripted.com/seobits so you can review the special offer for listeners.