Keep Your Style Sustainable With This Online Retailer

Genius Idea: Interactive features like "My Closet" and in-depth designer profiles function to create a community centered around eco-fashion.

Fashion forward can mean a multitude of things depending on the context. In the case of online retailer Modavanti — which literally translates to "fashion forward" in Italian — the phrase refers to sustainability in style.

When it comes to fashion, tracking down pieces that are both ethically sound and trendy can be a difficult feat. Modavanti allows shoppers to purchase apparel that fits their values without compromising on style. The primary goal of this venture is to take sustainable fashion out of the "green" niche and bring it to the mainstream.

The site, set to launch in September, will feature a curated collection of clothing with in-depth profiles of the designers behind the Earth friendly labels. A new designer and a capsule collection of their designs will be showcased every five days.

And because we are all addicted to online bulletin boards, Modavanti will provide a virtual closet for your purchases, aptly named "My Closet." Your closet is a space to share new brands and trends with other users, thus broadening your stylish, like-minded community.

"My Closet" also functions as a crowd funding source — so if you desperately need that dress/bag/blouse, alert your family and friends via email and let them help you get the coveted piece into your real life closet.

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