American cult bike-maker Harley-Davidson is preparing to boost its India
presence by opening brand stores across metros, while working on increasing
exports to the US and countries across Europe. It has now identified cities
in Northeast for first three stores in the country. The company is looking
at partnerships for retail expansion and will open its first three
exclusive brand outlets in Imphal, Siliguri and Kolkata which will house
premium apparel and merchandise.

Harley Davidson is positive about its growth in India especially from the
Northeastern states and plans to expand further into other cities by
opening a total of 13 stores across the country.

Jean-Pascal Salvaj, VP says Northeastern men and women have music and
fashion in their blood stream. Northeast is not only a hub for trendy
fashion but also has the maximum number of motorcycle chapters in the
country. The company feels this market has enormous potential for a brand
like Harley-Davidson and its new fashion line and concept store licensed
out to GIII.

He further adds that the brand apparel is a bridge to luxury brand. It
selected to begin the journey from North East as it is the most fashionable
part of India. Harley Davidson's merchandise is top quality and is known to
last for years even with hard usage. Presently, the company is focused on
opening 13 exclusive Harley-Davidson apparel stores in 2018 across India.

GIII is a leading fashion retailer in the country with owns the licensing
rights for brands like Calvin Klein, Tommy Hilfiger, Karl Lagerfeld and
Levi’s in the country.