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The Future: Autonomous Urban Drive

On June 22, 2017, Jaguar Land Rover led a demonstration to showcase the latest in Autonomous Urban Drive, their prototype autonomous technology.

Autonomous Urban Drive is inching its way closer to ‘level four’ autonomy. Vehicles with level four autonomous can carry out driving tasks for specific environments (i.e. towns and cities) without any driver’s help. Jaguar Land Rover hopes to implement this technology into their vehicles within the next decade.

In addition to developing fully-autonomous vehicle technologies, Jaguar Land Rover is also developing semi-autonomous to give customers more options. They will be able to choose between an engaged or autonomous vehicle. Jaguar Land Rover hopes that the autonomous car will be viable in a range of driving environments and weather.

“The automotive landscape is changing faster today than ever before,” Tony Harper, Jaguar Land Rover Director of Engineering Research, said. “As a technology company, our innovation is continuous and our cars of the future will become more capable, cleaner, more connected, more desirable, and smarter.”

“Our Autonomous Urban Drive research is Jaguar Land Rover’s next step in our development of both fully and semi-autonomous vehicle technologies. However, we aren’t looking at simply replacing the driver, and making cars ‘driverless.’ Future technologies will give the driver more not less – they will assist and ultimately enhance the driving experience.”

Jaguar Land Rover has been working with Ford and Tata Motors’ European Technical Center to test connected technologies. They want to ensure the vehicles can talk to one another and roadside infrastructure (i.e. traffic lights).

Interested in learning more about Land Rover vehicles? Visit us at Land Rover Austin today! Land Rover has a wide range of vehicles to look at and choose from. We look forward to working with you and assisting you with your vehicle needs.