Vince McMahon on Bonnie Hammer: “She wants to give the audience what it wants”

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Her USA Network – built partly on the popularity of the World Wrestling Entertainment Inc. – has been the most-watched ad-supported cable channel for seven straight years and in 2012 earned more than $1 billion in profit.

“She doesn’t stand on ceremony as some executives do,” Vincent McMahon, the chief executive officer of World Wrestling Entertainment, said. “She wants to give the audience what it wants.”

Her advice to McMahon and World Wrestling Entertainment years ago was to develop story lines and characters, which they did.