How Search Engine Optimization Works

A QUICK INTRO TO “SEO”

What is “SEO”?

Search engine optimization is the process of increasing the amount of traffic to your website and improving your rankings in the search engines.

It is a form of marketing that requires technical and creative skills that grow the visibility of your website in the search results.

How is it done?

SEO is done in a variety of ways. It includes optimizing each page of your site to better represent targeted search terms (on-page SEO), reviewing the way outside sites link to your website (backlinking), and adjusting the technical structure of your site to ensure better indexing in the search engines (schema).

And then… each month… we do it again.

Do you need SEO?

A good SEO strategy will increase the visibility of your website in the search results. This results in increased visits to your website.

If your business has competitors, then a good SEO strategy is a must. Out-ranking your competition doesn’t happen by accident. It takes research, analysis and the application of proper SEO.

SEO CONNECT

Get Connected to the Search Engines

The first thing you need to do to get found in the search engines is connect to Google Analytics, Google Search Console and Bing Webmaster Tools.

Once connected, it is then necessary to install a sitemap so that the search “bots” know where to go when they visit your site.

How does this help?

Once connected to Google you will be able to see how many people visit your site, when they visit, how they found you, how long they stayed and more.

These SEO stats are invaluable as they let you know what areas of your business are generating the most interest and which pages on your site need more attention.

What does Web 907 do?

We will make all the connections, install a sitemap and submit your website to the major search engines for indexing in their database.

ON PAGE SEO

The secret sauce to getting ranked in search engines.

Let's get you Ranked!

On Page SEO is how you tell search engines, like Google, what your website is about. This is done by placing relevant search terms (a.k.a. keywords) in your content that detail what you do, where you do it and how you do it.

Keywords are search terms. For instance, if you were a baker, some of your keywords would be bakery, fresh bread, baked goods and so on. We pay special attention to Alaska SEO rankings to help ensure you get ranked locally.

How does this help?

A website optimized with On Page SEO has a better chance of getting ranked in Google for relevant search terms. This means your business will better compete for top rankings in Google.

What does Web 907 do?

Our On Page SEO optimizes your page with your keywords by using them in your Title Tags, Meta Description, H1 Tags and your content. This SEO service includes a consultation, keyword research and placement of keywords in your site.

Get the SEO Bundle and Save!

Bundle our On Page SEO and SEO Connect in to one package and save. Prices start at just:

$379

GO LOCAL SEO

Bring more leads to your business.

Local Listings Matter

Local businesses get prioritized in the Google search results. They are right at the top of the page! To get a local listing you must first have a Google Business account. It’s free and easy to set up.

But a Google Business listing doesn’t guarantee top three (three pack) search results. Your listing needs to be optimized with SEO to improve your rankings.

How does this help?

The top three local listings get 90% of all search traffic. So if you aren’t in the “three pack”, then you could be missing out on 100’s of visitors each day.

That’s 100’s of leads that go to your competitors instead of you.

What does Web 907 do?

First we scour the web for all mentions of your business and ensure that info about your business is accurate. This is call NAPW (name, address, phone, website) and they need to match! Inconsistent NAPW will cause confusion in Google and effect your rankings negatively.

We then add your business to 30+ of the best business directories on the web. The more places you are listed, the stronger “signal” you send to Google. This helps increase your rankings.

Next we work on a strategy to help you get five-star reviews for your business. Businesses with reviews get higher rankings. And yes… we can help you authentic five-star reviews directly from your customers.

More About Local Campaigns

Get More Listings

Having your business listed with Google Business helps you GET FOUND in local searches. But adding your business to multiple listing services (we’re talking 30+) will help you GET RANKED HIGHER in local search results.

Get Five Star Reviews

Businesses that get reviews GET RANKED HIGHER in Google. But businesses that get 5 star reviews, get more business. We can help you get both! Get more five star reviews with Web 907.

Clean up Those Unknown Listings

Whether you know it or not, your business is likely listed in many places on the web. But you don’t want to be listed more than onces in each listing. This will hurt your rankings. We find all the directories your business is in and help remove rank-killing redundancies.

Consistency Matters

The more business directories you are listed in the better. But it’s important that ALL LISTINGS share identical information. Your business name, address, phone number and website address (NAPW) must be identical in ALL DIRECTORIES. We will update inconsistent listings and help you rank higher.

THE SEO CAMPAIGN

Gain authority and dominate your competition.

Take control of you SEO Rankings

It’s great to increase your Google rankings, but connecting to Google and doing onpage SEO are just the first steps of an SEO strategy. To increase traffic to your website and improve your search engine rankings, your SEO strategy should include content marketing, competitor analysis, local reputation management, online advertisement, social media campaigning and a backlinking plan.

How does this help?

By continually adding content, backlinks and onpage SEO your business will gain credibility with the search engines. This is called “domain authority” and it is a vital metric that search engines use to rank your website. The higher your authority, the better your rank. Domain authority is earned through consistent and appropriate SEO strategies – there are no shortcuts.

What does Web 907 do?

First, we connect your site to our SEO analysis software and start tracking your search rankings. This includes a full review of your onpage SEO, keyword rankings, backlinks and website traffic. We then compare this to your competitors. Yes – we track your competitors.

Once the research is done, we develop an implementation plan to help boost your search engine visibility. This can include the creation of new content, social media campaigning, Google ads implementation, re-optimization of your onsite SEO, addition of new keywords to your site and backlinking from high authority websites.

At the end of each month we give you a full report of all your sites activity including SEO rankings, visitor traffic and competitor performance. And then we do it all over again.

More About SEO Campaigns

Getting Connected is Just the Start

Getting connected to Google Analytics and performing on-page SEO are the “must-have” requirements for proper SEO. But to consistently improve your search engine rankings requires continued research, updating and review. It requires an SEO strategy.

SEO is Not a Sprint - It's a Marathon

SEO campaigns are a long-term commitment to building content, creating backlinks, updating keywords and improving your on-page SEO. It’s the best way to achieve consistent, high-ranking, search results for your business.

Beware of Cookie-Cutter SEO

Beware of anyone who tells you they can get you top ranking in Google in just a few weeks. Cookie-cutter solutions to SEO can hurt your rankings. With Web 907, you get a customized SEO campaign based on your industry, location, targeted keywords and competition.

Accountable SEO

With Web 907, you get a transparent look in to what we do. This includes monthly SEO reporting, regular updates to your SEO strategy and in-person meetings. You’ll know exactly what we are doing, how we do it and what the results are.

If we had a motto for SEO it would be: Research – Implement – Review – Repeat.