The Sanze Hand Gel Campaign Uses Shock Tactics to Make a Point

This Sanze Hand Gel campaign shows a creative method for communicating a simple message. Following the tagline "What you really touch?," these print ads use imagery of dirty, dismembered extremities to communicate the lack of cleanliness in daily life.

Sufficed to say, Sanze Hand Gel is a hands sanitizer. After looking at the Sanze Hand Gel campaign, I'm thinking I may have to start wearing gloves.

Implications - **More simple, direct, supercharged

Advertising agencies need to use shock tactics to break through clutter. By creating a disgusting or shocking advertisement such as the Sanze Hand Gel campaign, consumers will associate the product as the solution to the problem and therefore will most likely purchase it as it has a memorable message.