SUCCESS STORY

GIVING A LEGENDARY SPORTS CAR THE EXCEPTIONAL CARPET IT DESERVES

PROJECT OVERVIEW

The iconic Chevrolet Corvette looked to Colback to provide the backing for an interior carpet that could match its curves and design reputation.

THE CHALLENGES

The unique suspension and body shape of the two-seater Corvette calls for high-elongation stretching of the carpet to perfectly conform to the curves of its cargo area. For the 7th generation of this legendary sports car – the C7 – the floor trim provides a retro look recapturing the style of previous generations. A carpet was needed that would let designers reflect this history, while delivering a strength and pliability that could meet the production requirements for its highest-quality interior styling.

THE LOW & BONAR ANSWER

Colback was used as a backing in the tufted and moulded floor carpet. This provided the high strength and extensibility needed to create a world-class interior for such an exceptional vehicle. Its versatility also meant there were no barriers to the carpet having a loop pile - a design nod to Corvettes from 1953 to 1982 that employed this unique construction.

THE BENEFITS OF OUR SOLUTION

Our two-step manufacturing process gives Colback a rich set of features and capabilities.

It can be tailored and tuned to deliver exactly the properties required for each specific application, no matter how demanding the end use.

Colback’s portfolio of primary and secondary backings enables it to support complex moulded structures and allow maximum deformation with consistent quality and optimum yields.

Its unique characteristics and processing efficiency make Colback the preferred choice for premium products in the automotive industry.

THE OUTCOME

Colback’s Corvette success is also a demonstration of close supply chain co-operation. Through manufacturing partner Dorsett Industries, flat carpet modules containing Colback are sent to the Tier One supplier. That supplier moulds the material in a tool matching the floor and cargo configuration for the Corvette. The moulded part is then sent to the GM assembly plant in Bowling Green, Kentucky where it is installed in the world’s longest running, continuously produced, passenger car model.