Impact examples

Research projects

The research projects that we are involved in are not only focussed on knowledge generation but also on how this knowledge can be applied in practice. These research projects are mainly funded by the European Union or the German state, with a focus on Innovation and Science-to-Business Marketing. Each project has clearly defined outcomes and application fields, resulting in research making a true impact to project partners and society.

Business projects

Conducting many business projects in different industry sectors one key element of all projects is that we apply market-oriented research and consulting approaches whilst focusing on developing the knowledge and skills of our partners and clients. We involve the students of the Muenster University of Applied Sciences in the International and Strategies Marketing courses, transfering science to business. In addition, we do not only conduct research and present the results, but also develop the tools and instruments supporting our partners and clients to improve the effectiveness and efficiency of their work.