How to make your Real Estate Website Powerful?
By Paul T Collins,Sarasota Florida

Do you really need a website for your Real Estate Listings?

A Website is a powerful, resourceful, low cost, low maintenance tool to sell your product and services. And most important, it is reached worldwide.
If focused, promoted and marketed properly a website can bring a huge amount of traffic and sales.
Is your Sarasota Real Estate Website focused on the purpose?
Does your Sarasota Real Estate Website bring in traffic
Does your Sarasota Real Estate Website convert visitors to customers?
Most of the time we have a well designed website with flashy and latest technology but forget the goal.
Instead of focusing on Customers needs and requirement, most websites focus all about themselves. They boast about their service, products etc etc, but what is the potential customer going to get from that? A potential customer will not concentrate on this. They want solutions, answers for their questions.
Does your Website give answers, solutions?
If you are selling Flowers online, your site should focus on tips about Flowers so that your target market can use.
Have a chat room, message board about your product and service.
Allow visitors to interact. Publish articles, Send newsletters, tutorials, Press releases, brochures and other materials. By doing that, the visitors who visit your site come often to your site and look for more updates whenever they remember.
Update your Website on a regular basis. Create a Blog.
What are the visitors look for?
Do they look for quality content, which gives answers to their questions or do they look for the animations, graphics? What would you look for, if you want to buy products or services online? Everyone wants answers and solutions.
Attract Potential Visitors to your Site.
Offer several related links like Blogs, Message Boards, Tutorials
Ask visitors to sign up for your Newsletters
Make your website easy to Navigate
Remind visitors to bookmark your site
Have a link exchange program
Update your site
Check for broken links
Include article, press releases

Sarasota MLS properties – Sarasota Real Estate Agents. Find out how to get Real Estate leads by Harnessing the Power of the Internet. Thank you Rick Hendershot

Getting Real Estate Leads by Harnessing the Power of the Internet
By Rick Hendershot

Every Real Estate Agent has a pretty good idea how important a website can be for generating real estate leads. It is a well known fact that something like 60% of all people looking to buy a home in the U.S. and Canada look to the web as their first source of information.

That means there are thousands of people looking to the web for real estate information about every community in the country. But relatively few real estate agents know how to tap into this huge mass of web surfers.

As an online marketer, your objective should be to turn your website into a lead generating machine. It is not easy. There are millions of websites that no one ever looks at, and many of them are real estate websites. In many cases these sites have cost hundreds and even thousands of dollars. But most have very little chance of getting much traffic, and even less chance of converting that traffic into leads. The reason is that they ignore some of the most basic and most important web marketing principles.

You are in for a rude awakening if you think it is a simple matter of setting up a website and then sitting back and waiting for eager home buyers and sellers to visit. It takes hard work to create a website that gets traffic. And it is even more difficult to turn a reasonable amount of that traffic into prospects.

Basics of Web Marketing – Getting Traffic

First, you must realize that most of your website traffic is going to come from search engines. In order to get people to your website you need to impress the search engines that your site is worth visiting. Whether you like it or not, you are in competition with every other Real Estate Agent in your community. You are competing for "clicks". And you can't get clicks if you're not coming up in a prominent place on that first few pages.

But how do you get there? That is the question asked every day by millions of people wanting to use the web as a marketing tool. The bad news is that it takes hard work, a fair bit of time, and considerable promotional resources.

The good news is that with persistence, patience, and a relatively modest amount of money you can successfully climb up the search engine ranks. And you will find that the payoff is substantial. Once you develop a "web presence", the number of visitors to your website will gradually become a steady stream.

Getting good search engine ranking boils down to these basic things:

1. Define your website's target audience. In the case of Real Estate sites the target audience is normally defined in terms of location. Make it very clear what location you are serving. Ask yourself "What search terms would someone use who is looking for my service?" Normally it will be something like "Real Estate in My Town" or "My Town Real Estate."

2. Focus your website's content on your target audience, and give them the kind of information they want. Usually this will be listings, information about your community, or general real estate information and services. Don't get bogged down with trying to present a cool "image", or impressing people with your accomplishments. People always want to know "What's in it for me?"

3. Keep your content fresh and updated. Make changes and additions on a regular basis. This keeps the search engines coming back to scan your new content.

4. Get external links from other websites. Links from other websites bring traffic, and also tell the search engines that your site is important enough to link to.

Turning Visitors into Prospects

Getting visitors to your site is the hard part but it is not the end of the story by any means. If you can't convert some of those website visitors into prospects, then you have wasted time, energy and money, and squandered a golden opportunity.

What is a prospect? It is someone who expresses an interest in using your service. Web leads are usually generated when visitors send an email message asking a question or looking for further information. Often they fill out a form on your website that says something like "Fill in this form for further information."

The obvious conclusion is that your site should make it as easy as possible for people to contact you and request information. The best way to do that is to have a contact form on every page. That way if they see something they are interested in on a given page they do not have to click around looking for a place to get in contact with you. The form is right there on the same page.

Equally important, you should offer different types of information and services in order to encourage responses from your web visitors. Free reports, free home evaluations, hot listings, regular newsletters — these all serve as enticements to get web visitors to respond, and in so doing, become prospects.

All of these things can be automated to a large degree. By using what is called an "autoresponder" you can send an instant response to anyone who sends an inquiry. For instance, you might offer a "Free Report on How to Get Your Home Ready to Sell for the Best Price." When visitors fill out the form requesting the report, your autoresponder sends it out automatically without you having to do anything. At the same time you receive notification of the inquiry so you can follow up later. You can even have the autoresponder follow up with a series of messages about other services you offer.

By using these and other similar techniques you can take advantage of the awesome power of the internet, and turn your website into a 24/7 lead generating machine.

Propertycasting is the filming of audio and video tours of real estate properties, for distribution over the internet or to portable devices such as cellphones, ipods, and other multimedia devices.

These tours are the next step in real estate marketing.

Real estate firms are always marketing their property listings. It started with text letters, and lead to brochures with pictures. Then websites were integrated and pictures along with 360 degree showings were available.

Now full scale audio and video tours are able to be shown, through numerous mediums.

In addition, propertycasting uses RSS subscriptions, which allows viewers to click a subscribe button once, and they will receive the new property listing updates from the agency, as soon as they make them public every time after. It is the exact opposite of spam, and it is perfect for brokers with lots of contacts.

Here is an example of how propertycasting can benefit your firm. This video example was shot at a commercial property in Miami. Propertycasting can be used in all areas of the real estate industry, Residential, Industrial , Commercial, etc..

Another great thing about propertycasting is its economic value. Whether you are a single agent or nationwide firm, you can have a propertycast produced cost effectively.

If you’re unable to hire a professional firm to do your propertycasts, you can borrow or buy a digital video camera, spend a couple hundred dollars on some editing software, and use a $50 feed program to upload your podcasts to the web. While this may take some technical savvy, and the quality may not be that great, it can be done relatively inexpensively. This makes it accessible to all agencies, regardless of size.

On the other hand, if you are a firm who has tens, hundreds or thousands of properties, it is not cost effective to do in house at all.

So utilizing a full service agency , allows a firm to produce a high quality production, that brands a firms image cost efficiently, and compliments their marketing activities.

Ryan Hoback is CEO of What I Want Podcasting. A full service business podcasting firm.

Is Your Website Powerful? Use this powerful tool to list your Home, Houses,MLS listings Sarasota Florida A Website is a powerful, resourceful, low cost, low maintenance tool to sell your product and services. And most important, it is reached worldwide. If focused and marketed properly a website can bring a huge amount of traffic and sales. Is your Website focused on the purpose? Does your Website bring in traffic Does your Website convert visitors to customers? Most of the time we have a well designed website with flashy and latest technology but forget the goal. Instead of focusing on Customers needs and requirement, most websites focus all about themselves. They boast about their service, products etc etc, but what is the potential customer going to get from that? A potential customer will not concentrate on this. They want solutions, answers for their questions. Does your Website give answers, solutions? If you are selling Flowers online, your site should focus on tips about Flowers so that your target market can use. Have a chat room, message board about your product and service. If you are selling homes, have listings,easy to find listings and more Allow visitors to interact. Publish articles, Send newsletters, tutorials, Press releases, brochures and other materials. By doing that, the visitors who visit your site come often to your site and look for more updates whenever they remember. Update your Website on a regular basis. Create a Blog. What are the visitors look for? Do they look for quality content, which gives answers to their questions or do they look for the animations, graphics? What would you look for, if you want to buy products or services online? Everyone wants answers and solutions. Attract Potential Visitors to your Site. Offer several related links like Blogs, Message Boards, Tutorials Ask visitors to sign up for your Newsletters Make your website easy to Navigate Remind visitors to bookmark your site Have a link exchange program Update your site Check for broken links Include article, press releases Contact: Paul Collins 941-954-5454 Website: http://www.sarasotamlsproperties.com/ Article Source: http://EzineArticles.com/?expert=Suresh_Babu

Is Your Website Powerful? Use this powerful tool to list your Home, Houses,MLS listings Sarasota Florida
A Website is a powerful, resourceful, low cost, low maintenance tool to sell your product and services. And most important, it is reached worldwide.
If focused and marketed properly a website can bring a huge amount of traffic and sales.
Is your Website focused on the purpose?
Does your Website bring in traffic
Does your Website convert visitors to customers?
Most of the time we have a well designed website with flashy and latest technology but forget the goal.

Instead of focusing on Customers needs and requirement, most websites focus all about themselves. They boast about their service, products etc etc, but what is the potential customer going to get from that? A potential customer will not concentrate on this. They want solutions, answers for their questions.
Does your Website give answers, solutions?
If you are selling Flowers online, your site should focus on tips about Flowers so that your target market can use.
Have a chat room, message board about your product and service. If you are selling homes, have listings,easy to find listings and more
Allow visitors to interact. Publish articles, Send newsletters, tutorials, Press releases, brochures and other materials. By doing that, the visitors who visit your site come often to your site and look for more updates whenever they remember.
Update your Website on a regular basis. Create a Blog.
What are the visitors look for?
Do they look for quality content, which gives answers to their questions or do they look for the animations, graphics? What would you look for, if you want to buy products or services online? Everyone wants answers and solutions.
Attract Potential Visitors to your Site.
Offer several related links like Blogs, Message Boards, Tutorials
Ask visitors to sign up for your Newsletters
Make your website easy to Navigate
Remind visitors to bookmark your site
Have a link exchange program
Update your site
Check for broken links
Include article, press releases

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