Ubisoft's For Honor captures user attention with 360° Video

Celtra, Maxus Global & RadiumOne / Ubisoft

When French multinational video game publisher Ubisoft Entertainment SA sought to promote its latest 360 video game offering, For Honor, it leveraged Celtra’s creative management platform, guided by Maxus and RadiumOne, to design and execute an engaging mobile ad campaign.

Because For Honor is an immersive fighting game, the ad campaign would engage users creatively with a series of mobile ads that would leverage the same characteristics that make the game so successful.

As a result, Maxus and RadiumOne leveraged Celtra’s platform to create an ad campaign that would leverage a vertical 360° video experience, including an A/B test that would significantly boost user engagement.