Apparently you didn't read Rings post, "Since we upgraded our equipment our business has increased like crazy" obviously you have to start by doing quality work no one is debating that. In addition, he states " Any smart business owner knows that first impressions are everything" In other words in order to get in the door you have to make an initial impression. When your starting out, again obviously you have to do it with salesmanship and quality work, but once over that hurdle you need to build on things like clean professional equipment and such. I started out like most everybody does, with old equipment mostly homeowner grade, old truck and the such, Yet it was always kept clean, it WAS a factor in my growth.