Marc Pritchard is P&G's chief brand officer and he spoke with CBS News about the messaging behind the commercial.

"This commercial 'The Talk' is a powerful film that is really part of a broader platform that we have called 'My Black is Beautiful,'" he told us.

Marc Pritchard
CBS News

"The Talk" "enables people to do is to have conversations about bias -- and when you have conversations and promote dialogue that promotes understanding," Pritchard explained.

The conversation has sparked debate on social media.

One tweet reads:

"Thank you @ProcterGamble for such a thought provoking commercial."

But another tweet called it a "racist ad" and "insulting and in poor taste."

Jamilah Lemieux
CBS News

Jamilah Lemieux, focuses on race and pop culture, as vice president of digital at i-One Digital.

"I can't say I've seen a commercial like this before," she told CBS News.

"I guess I'm struggling to find the intended audience for this commercial. If it is in fact African-Americans then one can say you're preaching to the choir," Lemieux said. "If this is in fact a commercial that is targeted toward white Americans ... then I have to say this is pretty commendable. I'm wondering what are the next steps."

P&G says the commercial is set to debut on television next week. The company said they will producer similar ads focused on other issues like gender equality.

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