VEKA - Listers & VEKA, Flush with Success!

Every partnership is built on two things; trust and respect and after
working together for 14 years, VEKA and Listers have developed the perfect
relationship.

In August 2017, Listers was acquired by industry stalwart, Roy Frost
and his first port of call was to ensure that partnership remained
intact.

“If it isn’t broke, don’t fix it!” remarked Roy “and the Listers and
VEKA synergy was crucial to our plans moving forward. In the 12 months
since I acquired the business, the support we’ve had from VEKA has been
incredible and they have helped us develop an entirely new brand in a
very short space of time.”

That brand is the Timeless range of mechanically jointed flush sash
windows, created by Listers using the VEKA flush window system.

“The flush timber alternative market is such an exciting arena but
also very competitive and we need to position ourselves at the top of
the tree. At Listers we make an exceptional window and that’s partly
down to our preferred supplier, VEKA,” commented Roy.

To enhance the brand’s visibility, Listers has invested heavily in
the new Timeless brand, developing a retail-focused website, a brochure,
professional photography, colour blocks, samples and more. The team have
even taken the brave decision to house a large selection of stock
colours for reduced lead times.

“We’ve worked with Listers for many years and were delighted when we
heard that Roy had taken over the reins at this fantastic company,” said
Neil Evans, VEKA Group Sales Director. “He immediately contacted us and
explained his vision for Listers and it’s fair to say, Listers are
sticking to it rigidly. When I saw what Listers had done with the
Timeless brand, it really was very exciting and looks set to be a
roaring success.”

Moving forward, Roy and his team at Listers are determined to expand
on the initial success that Timeless is already bringing to the
business. Plans are being actioned on expanding manufacturing facilities
at the Listers factory in Stoke on Trent as well as a big marketing
campaign to bring Timeless to the forefront of the end users attention.

“We’re still at the start of our journey together, Listers and I, and
working with suppliers like VEKA has made the takeover so much easier,”
remarked Roy, “I’m looking forward to what the future holds and signs
are showing that Timeless is going to feature as a key component of our
success. Maintaining our solid relationship with VEKA, is absolutely
vital to those plans.”

If you would like to find out more about Timeless Flush Sash from
Listers, please use the email option below: