Author Archive

A lot of webmasters judge the popularity of their content by observing the number of links pointing to their pages. The problem is that a footer link from a single domain can create 100,000 links. This does not carry the same value as if 100,000 websites linked to your page.…

Here’s our digest of the most important clarifications from the most recent post on unnatural link notifications.

Recent unnatural link notification messages [2] issued by Google caused much confusion among webmasters and few were certain of their purpose and severity. Last week Matt Cutts offered a brief explanation in his Google+ post [3], and later in the week a post was published on Google’s “Webmaster Central Blog” [1].…

Taking a look at an old search experiment with some interesting observations in the light of recent algorithm changes.

Note: I welcome all input, feedback and constructive criticism. However, if you’re of the opinion that SEO experiments are pointless, then please leave now before you get deeply upset by the ‘speculative’ nature of this post.…

Stop! Is your link outreach targeting total strangers? Start with your Twitter followers instead, but do it the smart way.

I see many SEOs and link builders reach out to people without leveraging existing relationships and connections. In a recent article I talk about scanning referral traffic to get link ideas and connect with the right people.…

Referrer traffic monitoring. A great tactic for building good links which won’t harm your website.

This one is real nice and easy, and everyone can do it. The chance is, your website likely already earns real natural links (if it doesn’t then you may have to look at what you’re doing wrong with your content anyway).…