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We provide successful solutions in the field of digital marketing finding the shortcut to the hearts of your customers.

what DOTSLAVE does

Web design and development

Strategic Planning and Web Consulting

Online campaigns, media planning and buying

SEO - Search Engine Optimization

Social Media Marketing

Planning

We prepare concrete assignment depending on the specifics of the project, the type of content, its functionality, goals, potential users of the site and other factors laying down the basic elements of the project. Good and complete description of the project is the foundation upon which it’s built and on which the success of the project depends.

Website testing

This is the moment when everything falls into place. Our team analyzes the final details and test the developed website: the correct visualization of the design elements, the functionality of forms and scripts, the proper work of the administrative part, the processes and the behavior of the database, the overall performance of the website in stress tests and more.

Design

We develop a visual concept for the projects, taking into account the style of the brand, the goals of the project, it’s functionalities, content type, and most importantly - consumer habits. This is the only way to achieve a balance between attractiveness and usability.

Maintenance

As an asset the websites are being depreciated and require maintenance and updating, too. Maintenance includes removal of bugs in the platform as well as ongoing changes in the parts of the code, design and content of the project.

Programming of the web site

This is the phase in which the web site comes to life. From the image that represented the design is developed functional design with all its elements:Front End, Back End and the website Database.

Mobile Apps - iOS & Android

The stages of development follow the logic of the planning and development of a website, but the challenges related to the information architecture, Interaction design and visual design are quite different.

Strategic Planning

Presence on the web, social networks and search engines is a must and even inevitable. But it should be well planned and managed . Therefore we consider:

specifics of your business;

your goals and desired outcomes;

competition and its behavior;

target audience and any specific factors that are relevant to your brand in the digital environment.

Only this way we can offer efficient and effective solutions and products that meet the needs and abilities of each client and advise you on what to do in emergency situations or in making key decisions .

Web consulting

Often already launched or even completed projects need adjustments, change in promoting or further development in some direction. In many cases small details do not allow an otherwise well-planned projects and online businesses to launch and make profit. Dotslave specializes in just that - to identify gaps and add "the missing piece" needed for your business model to work.

Preparation of concrete assignment

Preparation of concrete assignment - period of the campaign, target audience, desired formats and media and general budget.

Creation of the advertising materials for the campaign - from the good creative of the visual media, articles, games, and other forms of positioning in the Internet depends to a large extent the effectiveness of each campaign.

Management, monitoring and analysis of results

Once launched, a campaign must be constantly monitored and evaluated. In need of a change in order to increase its effectiveness response must be mounted promptly - a change in message and design, media, periods of publication, etc. The achieved results should be analyzed and beside the basic indicators such as CTR, general scope of the campaign, conversions and implemented activities (registrations, sales, answers, etc..) into account should also be taken the parameters associated with the perception of the campaign and its messages - comments and feedback from the users, understanding of the campaign, the extent of involvement of the users, analysis of the behavior of different target audiences and more.

About SEO

SEO is a long term and continuous process that can provide a key advantage for companies and allow them to reach a huge number of potential customers at a relatively low cost.

On page optimization

Accessibility of the the website for bots, structure and content - heading, title and descriptions, information on the first page, internal links within your site, etc.

Initial analysis

Our team assesses the starting positions in the SERP for certain keywords, the website (availability of the website for bots, content, information on the first page, structure, etc..), and make analysis of competitors and their campaigns and positioning.

Research and selection of keywords

By proper choice of keywords based on which a website will be optimized depends the overall effectiveness of the campaign.

Off page optimization

Involves creating quality content and publishing it on other websites, blogs and directories, creating quality linkbilding.

Social networks reach a huge audience and each character, word and image in posts can cause both positives and negatives.

Targeting content to large audiences in Facebook

Our company has targeted Facebook pages with huge and engaged audience. Sharing posts of pages, direct links and positioning of advertising content is a sure way to reach maximum number of potential customers.

Consumer communications and response in crisis situations

Facebook is a platform where users have a voice and can express their opinions freely. Of particular importance is their opinion to be heard, and taken into account as well as the comments and posts to receive a quick and appropriate response.

Applications - Games and contests in pages

Running games and competitions in pages through external applications enables the engagement of the audience, quickly attracting new fans and most importantly - leaving positive emotions in consumers and building relationship with them.

Ad campaign management

Facebook is constantly evolving and offers a variety of tools to reach consumers on the platform. Dotslave specializes in creating attractive, properly targeted and effective campaigns on the platform.

Marketing in other social networks

Our company offers maintenance and development of profiles in other social networks like LinkedIn, Pinterest, Google+ and Twitter.

A project of Dotslave won first place in the most prestigious Bulgarian Web Awards

Dotslave is a digital agency, part of Symbol Media Group, whose project for C3i Bulgaria is among the winners for Bulgarian website awards. The project has won the first place in the “Careers” category for the most prestigious Bulgarian Web Awards that took place for the fifteenth consecutive time at a ceremony at NDK on November 6th, 2014 in Sofia. The career section for C3i’s website was specially created by Symbol Media Group and successfully passed the first stage of voting when only three nominations were chosen among all candidates. Our project has managed to impress both the judges and the audience which led to passing the second and final stage of the nominations and winning the First place beating the worthy competition of VIVACOM and MentorMate Bulgaria. There were two more reasons for Symbol Media Group to be proud at the Bulgarian Web Awards 2014 ceremony. The online publisher Smart News, which was developed with our partners from Mediabit, has won the prestigious third place in one of the most contested categories - “Media”. Smart News managed to outrun ten other nominees in the category such as BNT’s official website. The project “Explore Bulgaria”, which Symbol Media Group created for National Geographic, was selected among the four final nominees in the severe competition of thirty other participating websites in the category “Cause. Event. Community”.

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21.06.2013, 00:00

"I know!" - finalist in Bulgarian Web Association's awards

We are glad to share with you that the website we developed for our friends from Rotaract Club Sofia - Tangra is a finalist in the best website for 2013 organized annually by the Bulgarian Web Association. In 2013 , we changed the focus of the "I know!" campaign to the online field - we created a new symbol of the campaign, a new site at www.hivtest.bg, Facebook page and made use of the social network with an application. We implemented successful campaigns promoting the site through Google SEO and intense banner campaign in some of the most popular relevant websites. We are delighted that our work has been evaluated by an expert jury , which ranked the project second only to Tokuda hospital's new website and followed by website of Unicef.

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01.01.2014, 00:00

Happy new year!

Hello friends and visitors to our humble blog. Happy New 2014! If the majority wishes you receive are relating to health, happiness, love and luck, it is most likely in 2014 will have them. Fingers crossed for that. We will, however, wish you creativity, courage and enterprise to help you realize your dreams! Go ahead continue to pursue perfection.