People • Target audience: women – 18-35 y.o. • All MAC employees are professional makeup artists. All of them should wear work attire – black outfits. • Average Salary of MAC Retail MakeUp Artist- $17/hr

MacroenvironmentHow changes in the demographic and economic environments affect marketing decisionsMAC cosmetic's customerPromotionSales PromotionsSponsorshipDirect mailingPublic relationsMAC continues to be a testimonial brandMAC does advertise only one product and that is Viva Glam LipstickMAC Cosmetics was revealed as the runaway leader, dominating the colour cosmetics sector due to the seamless integration between its social channels and brand websiteLaunching new colors, products, collections every 2-3 weeks“Back to MAC”

Suppliers:- MAC depends very much from suppliers- if raw material price rises price of cosmetics rises too- suppliers are important business partners

Marketing Intermediaries:- Stores, Resellers, Service and Advertising agencies , etc- Help MAC to advertise, distribute and sell cosmetics to the customer

Competitors:-Nars, Make up forever,L´Oreal, etc

Public Groups:- Financial institutions, Magazines, TV, Internet, GovernmentCustomers- Mainly women all over the world

Demographic:- If birth rate decreases, MAC will have more older customers- Analyze new customer groups and adapt cosmetics to their needs and wishes

Economic:- if customers get richer, MAC can set higher prices and improve their products by investing in research- if purchasing power decreases:1. low prices2. save money in advertising3. look for cheaper suppliers and resources4. create new ways of distribution