So BMW basically saying they are creating a car to fill a market spot, not to actually produce something worth driving.

Same thoughts. Sad, but very likely. Half their new cars are to fill some market "gaps", mostly which we never knew existed. When a company starts to think this way, you know something's wrong in the higher ranks. Furthermore, half their cars look downright obnoxious. The elegance and beauty is gone out the window - don't know where they get their yuppie designers from (the same goes to others too - Lexus, Acura, Infiniti, MB, Audi, etc.). Not to mention, they get not so good reviews for steering feedback, braking, suspension, even in the new M cars.

Seems like they are going in reverse. They might as well start calling themselves WMB.