How to Make Your Facebook Group Popular

Simply by creating a Facebook group, you will be viewed as an authority in your field. Next, you should focus on how to make your Facebook group popular.

Even though setting up a group on FB can be done in less than 5 minutes, most people have never done it.

However, as soon as you set up your first Facebook group, they instantly look upon you as a successful web master and online authority figure.

Use this to your advantage. Tell people exactly what you want from them. The members in your group are on Facebook because they like to socialize.

Encourage social interaction. When you see members frequently adding value and useful information, applaud them for doing so. The following tips will also help keep your group enjoyable, lively and valuable to your members.

Ask Plenty of Questions

Ask your group members exactly what they’re looking for. Make sure your questions sometimes include topics not related in any way to your market or niche.

Asking your members to reveal their favorite color, dessert or actor lets them know that you are a normal person, just like they are. It also gets the conversation started.

Use a Survey

People love giving their opinions. There is a free and simple survey-taking ability built into your Facebook group. At the top of your group, click on “Create Poll”. Enter a question and then click “Add Poll Options”. Enter the choices for your group members to select, and then click “Post”.

Stick to a Posting Schedule

When you post regularly, at the same times and on the same days, your community notices. Remember, you are viewed as an authority in your field.

Drive Engagement

The people in your group want to know what you are thinking. They need help in some areas of their lives.

By sticking to a regular posting schedule you help keep the conversation moving, and drive engagement between you and your group members.

“A Picture Is Worth a Thousand Words …”

If a picture is worth a thousand words, how much does a video say? Images, pictures, memes and videos are proven to receive more interaction than text-only posts.

Provide True Value

Don’t just post to be posting. You should have a regular group posting schedule, but this means being prepared in advance.

Deliver actionable, valuable information that your group members are longing for, and you will have a happy, healthy, growing group.

How to Get People to Join Your Group

One easy way to get people to join your group is to email them and ask them to. If you have an email list, and you definitely should be building a list if you are an online business owner or blogger, just shoot out an email. Tell your list members about your group, and let them know you would be honored for them to join.

How to Make Your Facebook Group Popular

There are many creative ways to increase the popularity of your Facebook group. Be sure to try your version of the ideas in this post.

And what do you do if you don’t have a list?

If you don’t have a list, as soon as you are through building a Facebook group, make this the #1 priority for your business.

Email marketing is proven year after year to be the least expensive and most effective way of building your business and profitability.

This is true whether you operate online or off. If you don’t currently have a list, here are a few other ways to get FB users and potential customers to your group.

Maximize Engagement

Invite Them from Your Blog or Website

Every page of your web property should have an option for joining your Facebook group. This means your site or blog should make it easy to join your group. There are hundreds of plug-ins and FB-oriented tools that make integrating a “Join My Facebook Group” tab or button into your website easy.

Ask Them from Your Thank You Page

When someone joins your email list or purchases something from you, you want to send them to a thank you page. This is where they can access their product, and is also a chance for you to express gratitude. Notifying your new prospect or customer about your group on your thank you page is an easy way to grow your Facebook audience.

Mention Your Group in Other Groups, But Be Careful

You should be joining other groups in your industry, and constantly providing valuable information and help in those groups. You can also mention that you have a similar Facebook group, but there is a right and wrong way to do so.

Spread The Word

When someone engages you in a group, send them a friend request. When they accept, send them a message and tell them about your group.

“Pay” Your Current Members to Do the Job for You

In return for inviting people to your group, you can give your members a free resource, product, or substantial discount on something you sell. Make sure your giveaway is of extreme value, something your group members would gladly pay for. This single tactic can explode your Facebook group in a very short period of time.

Include Your Facebook Group Name on All Marketing Materials

Your business cards, email signatures, virtual and off-line advertisements and all other marketing endeavors are excellent opportunities to grow your Facebook group.