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On a side note, did anyone else notice all the typo's in that article? Pretty sure Mike Lewis is paid the big bucks as the senior editor to fix that shit.

The typos, lack of vocabulary and general terrible writing in the profession of writers and editors shocks and amazes me on a regular basis.

12-26-2012 11:57 PM

EatRideSleep

I couldn't get past the disturbing image of him holding his board like a zebra striped phallus enough to read the entire article.

12-26-2012 11:45 PM

BurtonAvenger

It's funny everyone believes box store staffs suck. When I worked for the largest shop in Summit County it was a box store, still is. But the staff was unrivaled by anyone and with the giant selection we had we could cater to just about everyone. Every problem you guys are talking about was the reason we were successful there.

On a side note, did anyone else notice all the typo's in that article? Pretty sure Mike Lewis is paid the big bucks as the senior editor to fix that shit.

I think this Jay guy has been around for a while if I'm not mistaken. I think he brings up some good points but they may be more specific to his situation than the larger world of spec shops. At least he was honest and called it a rant straight out lol.

The main point I thought was about providing service where the customer won't find it in any big box store or online except in the form of a refund which you can get at a spec store anyway.

12-26-2012 10:25 PM

TorpedoVegas

More often then not some of these small local shops are staffing their stores with young kids, uneducated in the products they are selling, and more interested in sneaking out for a smoke, then they are in selling me something. I'm the kind of person who will shop online if I have to, but I'm easily sold on quality of service and staff that seem genuinely interested in making me a customer.

This year alone I've walked out of many a store just because I didn't feel comfortable shopping there. Today I went to look at jackets for a boxing day sale...the staff decided to form a huge line for the people waiting to purchase and formed the line down the only aisle that held the jackets I wanted to look at....stupid move..I left, no sale opportunity. I went to the same store looking for boots a while back..wanted to try on some new Nike Ites and the sales kid, who didn't know shit about the product..left to get me a size and was gone for 15 minutes. When he came back he reeked of pot, so it was more important for him to sneak out back then it was for him to get my boots.... That killed the sale for me and I left, went to another store that night and dropped 450.00 on boots.

There are a few smaller shops that I've experienced great service and knowledgable staff. Every time I walk out of those stores I end up with more product in my hands than I intended to purchase. The smaller stores that I see thriving are always the ones with friendly, knowledgable staff, who offer great service and good deals.

There are too many lazy shop owners out there and in their stores..yes, I will use their place as a showroom since that's all they seem to be offering me as a customer.

12-26-2012 10:11 PM

Bones

I'd be interested to see how a bricks and mortar store does by bundling 5 free belt wax vouchers with the purchase of every board in their store. Costs practically nothing if you already have a belt waxer and it's a value add that websites can't match. Plus, it gets people back in the store on a regular basis.

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