Rihanna has become the ambassador of the sports brand Puma!

New for 2015 will begin immediately in January once an exciting
collaboration, which is not displease. Popular sports brand
Puma is joining forces with pop icon Rihanna,
who is now not only become the ambassador of the brand, but was also interested
in the position of creative director and in charge will have a women's sport
collection that will bring his unique sense of style and innovative approach .
And why Rihanna? For Puma embodies everything
that is key to the brand, that indomitable courage and creative power.

Rihanna is known as a pioneer of new trends and style informer and now
i will try it in sportswear. Connection Cougars and
Rihanna brings fresh collection full of pieces that merge the
singer's perso­nality and love for the sport, courage and style will be also
an example of a non-traditional approach to sport.

Rihanna is therefore now becoming the face of the collection
in the category of Training and feels in this product category and the
role of creative director. From 2015 will thus have a direct impact on the new
collection and will cooperate with the internal team to create products. The
collection will be created to encourage women not only in sports, but also to
inspire confidence and love their bodies, which are also the things for which he
is known and admired Rihanna. Furthermore, it will play a major
role in the PUMA brand campaign called Forever Faster,
together with a number of world stars of the sport PUMA like.
Usain Bolt or Sergio Aguero.

And what it says on the newly signed partnership itself
Rihanna?„It's great to find a brand that celebrates the
power and individuality. I can think of no better partner with whom I would
like to work as creative director. I can not wait to see what together we
create a bomb, "Rihanna*** commented on the new partnership. Adam
Petrick, marketing director of Puma is also the collaboration
with Rihanna enthusiastic: ***“Rihanna gives its
audience around the world joy, but also flame energy and amazement.
PUMA admires her only for her instinct to create one new thing
after another, but even more for that is the centerpiece of trends and
innovations in fashion, style, music and soon also in sports. We can not wait
until we support Rihanna thanks to all women in the world,
because she demonstrates love and commitment to the body, now she is an exact
representation of the concept PUMA Woman. "