Sprint, Future SoftBank Property, Desperately Needs a Mascot

October continues its run as the month of exciting mobile-phone news (non-Apple-product subgenre). Today’s revelation: “The struggling cellphone service provider Sprint Nextel has agreed to sell 70 percent of itself to SoftBank of Japan for $20.1 billion, its boldest move yet to revive its fortunes,” The New York Times reports. If this development seems less thrilling than the proposed T-Mobile/MetroPCS merger of last week, it is because Sprint doesn’t even appear to have a mascot—much less one who’s an approachable brunette who looks as if she’s the kind of girl who can roll out of bed and be ready to have brunch with your friends five minutes later.