Suitsupply

History

Founded in 2000 by Fokke de Jong in Amsterdam, Suitsupply continues to go from strength to strength. The reason for success is two fold and relatively simple; firstly they focus on quality traditional craftsmanship and Italian fabrics from the Biella region. Secondly, they are a vertically-integrated brand, which means they make and retail their own products – cutting out the need to offer a middle man retailer any margin. Translated, Suitsupply can offer exceptionally well made clothes for a fraction of the price of similar quality products.

Growth

The success of Suitsupply is evident in its expansion, the company now has 44 stores in 10 different countries, including the US and UK. Their meteoric rise is also due to their funky advertising campaigns and on-point styling with twists on classic looks. Take their Spring/ Summer 2013 Collection – combining traditional dyed wools, silks and linens with burnt orange, faded red, and ochre accent colours.

Experience

To experience Suitsupply firsthand I made a trip to their 9 Vigo Street store in London – and I’m pleased I did. The store was busy, with gentleman trying on suits and other garments – and members of staff attentively advising on fit, and where excess material could be removed for a closer silhouette. I was greeted by the store manager Mark who masterfully ensured I was attended to completely while balancing a similar service with two other customers. After a short deliberation I picked out, tried on and purchased my new outfit – the process was seamless and the garments all met my expectations of quality. An affordable total meant my AmEx wasn’t overly worried, and out of the shop I strolled with Ormezzano fabric carefully constructed into a remarkable Spring/ Summer outfit.