‘Nike Air Yeezy 2′ Surprises Kanye West Fans, Sells Out Quickly

Nike surprised fans of Kanye West’s sneaker brand by unveiling the Nike Air Yeezy 2’s on the Twitter account of the Nike Store.

Within the hour, Nike announced that the shoe was sold out. The item, which is listed as “no longer available” on Nikestore.com, had a high bid of more than $3,800 on eBay.

The debut of the sneaker dubbed the “Red October” was a bit unusual since the rapper announced he had parted ways with Nike late last year. He then announced a new deal with rival Adidas.

A representative for Nike said in an email “Nike was committed to releasing the Red color way. And it was clear the consumer was asking for it. Nike communicated directly to nearly 2.6 million Twitter followers when we made it available for purchase….This is the final shoe in the Yeezy collection.”

A representative for Kanye West did not return a request for comment.

During a Hot 97 interview, West said: “The old me –without a daughter– might have taken this Nike deal because I just love Nike so much, blah, blah, blah, but the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family.”

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