Partisan political signs are bad for business

We are once again engaged in the long autumn of our discontent. We are inundated with political advertising.

We are once again engaged in the long autumn of our discontent. We are inundated with political advertising.

When a political advertisement comes on I am now able to find the mute on my TV remote faster than a dog snatching a snack from a child. The signs are sprouting up along the highways. The most amusing of all are the ones in front of businesses.

I can never figure out if they are trying to attract customers with their signs or chase customers away. It is contrary to every business rule to indicate a preference for political candidates. Larger businesses never display their political leanings. It doesn’t make sense to chase business away! Stupidity is a major reason for a decline in fortunes. And truly, the candidates who put up multiple and larger signs throughout the county are demonstrating a certain insecurity, or possibly they are compensating for a diminished capacity in other areas.

I can guarantee the candidates and businesses alike that more is not better and that the memory of which way a business leans politically is offensive and remembered by many customers. So drive those customers away, ensure that you irritate the most customers possible — advertise your loyalty to a candidate. The memory of it will linger far longer than that candidate will be around.

MARY KEITH Panama City

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