Ever wonder how your favorite companies got their names? Or where they got their start? Each month we’re taking you on a trip down memory lane to insight you with fun facts and anecdotes from the ALEX AND ANI archives. Pretty fun, right?

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ALEX AND ANI 101
2016 marks our twelfth anniversary, and although much has changed, our ethos has remained constant. In the spirit of nostalgia, we’ve compiled the top three things to know about us. Even if you’re a seasoned fan, there’s nothing like a quick refresher! This week, we’re taking a look at #2:

Where did the company get its name?
When conceptualizing her company, Founder, Chief Creative Officer and CEO, Carolyn Rafaelian wanted to name it something both meaningful and personal. After much deliberation, the answer revealed itself – ALEX AND ANI, a combination of her first two daughter’s names. With their energy and love at the forefront, she was ready to begin her exciting new venture.

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fun fact pop quiz:
Do you know which city that ice rink located in? Tag yourself there on Instagram with #alexandani, so we can see all the fun you’re having! #withlove

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Written by Kourtney Maglione

A 401 girl born and raised, keeping it real is how I spend most of my days. I'm a Marketing Copywriter dabbling in anything from subject lines and in-store signs to clever-as-heck headlines. Robert Frost said it best: “In three words I can sum up everything I’ve learned about life: It goes on.”