Channel Zero

Nightmares don’t come from just anywhere. They come from Channel Zero. To launch Syfy’s new horror series, the social team leveraged the popular internet phenomenon, Creepypasta, into a successful multi-platform campaign igniting the horror community, sparking anticipation, and immersing fans in the world of Channel Zero.

The collaboration between social and creative teams produced a content suite of intriguing, terrifying and nostalgic creative used throughout the season, boosting social conversation, driving tune in, and giving fans the nightmare-fuel they craved every week.