How do you pull the plug on a product people love? This week Paul and Rich talk about good and bad ways to shut a digital product, from giving people a path to export their data (good) to writing a blog post entitled “Our Incredible Journey” (bad) (very, very bad). Topics discussed include AOL Instant Messenger (RIP), communities around software, Rich’s experiences shutting Readability, and Paul’s experience pinpointing the fundamental ethos of the web: “Why wasn’t I consulted?”