-- The Trail Less Traveled app is available now on
Apple's iTunes for iPhone and iPad

-- App enables consumers to explore the most
capable, most refined Range Rover ever, inside and out, through an
eight-stage interactive journey from four synced camera angles

MAHWAH, NJ--May 2, 2013: Today, Land Rover North America
announced the release of the brand's first ever app designed to showcase
the fourth generation Range Rover vehicle.
The Trail Less Traveled app, available now on iTunes.com, enables
users to take a journey with the Range Rover vehicle, explore its robust
on-road and off-road capabilities and experience the numerous interior and
exterior refinements that make the vehicle the most capable and refined
Range Rover ever.

"For over 65 years, Land Rover has been a pioneer in the auto industry
by exploring new ways to help take people places in a way that other
vehicles simply cannot. The Trail Less Traveled app is meant to
showcase this spirit that is inherent to our brand," said Kim McCullough, Brand Vice President of Land Rover North
America. "Moreover, the app is a tool that we know will resonate with our
owners and enthusiasts as they are tech-savvy and intensively active
social-media users."

Robust on-road and off-road capabilities, combined with a collection of
interior and exterior refinements, help differentiate the Range Rover
vehicle from its competitors. The Trail Less Traveled invites users
to explore the fourth generation Range Rover, inside and out, through an
eight-stage interactive journey from any of four camera angles
-- simultaneously. The technology takes the driver through
stunning scenery, then switches instantly from wide camera angles to tight
close ups and even the driver's point-of-view, all to provide an authentic
Range Rover driving experience.

A driver can select his or her own route through an interactive map,
advance to different stages of the journey, and even pause the experience,
to explore pictures and videos of the latest engineering advancements in
the vehicle. Beyond the journey, the driver can choose their own
perspective, soundtrack, and even their own ending.

The Trail Less Traveled was conceptualized and produced by Land
Rover's creative agency team comprised of a partnership between Wunderman,
Y&R and Blast Radius and is the latest digital tool implemented by Land
Rover to create a "digital showroom" for owners and enthusiasts. In the
past two years, Land Rover has delegated more resources to digital and
mobile now than at any time in the brand's history. Digital media spending
has doubled to more than 35% of the marketing mix. Land Rover has also
explored new ways to produce digital content through partners such as 500px
and refreshed its mobile site and all social properties. The brand is also
enhancing its digital presence on social platforms including
Facebook, Google+, Instagram, Twitter, YouTube, Pinterest and Tumblr.