The Quest for the Magic Bullet

By Douglas R. Briggs, DC, Dipl. Ac. (IAMA), DAAPM

I recently had a patient present to my office for acupuncture. She had seen a documentary on TV about how acupuncture could help with weight loss. During the consultation, I told her "Yes, acupuncture can help with weight loss, but we also need to talk about diet and exercise." She became very angry.

Diet and exercise were not options she was willing to consider. She liked to eat and despised the idea of working out. The program she had seen clearly informed her that acupuncture was all that was needed for a successful weight-loss program. (Oh, and by the way, she wanted to lose over 60 pounds within the next month, before her daughter's wedding.) I tried to explain that such an outcome was not a physically realistic goal. She repeated what the "expert" had claimed on the news program and left my office to pursue other weight-loss options.

In the 1950s, the United States was facing the polio epidemic. Parents were plagued with visions of their children strapped into massive braces, walking with crutches - or worse, confined to an iron lung. Drs. Sabin and Salk introduced their respective vaccines to the country during this time, and their vaccines were ultimately credited with the end of the epidemic. Certainly, those events are now viewed in the discerning eyes of history, and there are many questions about the safety and efficacy of the polio vaccine and other vaccines.

The purpose of this article is not to debate any side of the vaccine issue, and no one can deny that there are some serious concerns with the use of vaccines in this country. What is interesting is how those events of the 1950s have shaped the way patients view their doctors, and what they expect from their health care providers. The concept of the "magic bullet" had been born, and the relationship between doctor and patient was changed forever. There was now an expectation - the doctor had the power to cure seemingly devastating diseases. If it could happen once, it should happen again.

We have all had the experience of patients who come into our office asking for a "quick fix." Some have even gone so far as to question the need for an exam. They could, after all, just as easily go down the street and have a therapist work them over without all the extras. Their only concern is to feel good. There is no thought as to the cause of the problem, the body's natural healing mechanisms or the consequences of inappropriate treatment. There is a demand for immediate gratification. They want to hear the old adage, "Take two aspirin and call me in the morning." They want the magic bullet - a certain pill or supplement that melts their problems away.

However, we live and practice in the real world. Many patients have forgotten that the very process of healing is miraculous alone. There is often a gap between what some patients expect and what is realistically possible. And while we could point fingers in all directions as to who is at fault, we cannot forget that it is our responsibility to educate patients about the real healing beyond just feeling better.

Our society has come to accept the idea that feeling good is the same as being healthy. The notion of spontaneous healing is now overshadowing how many approach their personal health habits. There appears to be no consequences to unhealthy living. After all, so the thinking goes, whatever happens can be made better by a prescription. Now don't get me wrong; medicinals have been a part of the traditional healing system for centuries. My point is that too many patients have unrealistic expectations of the benefits and no concept of the side effects.

It is also arguable that this concept of spontaneous healing is reinforced by modern advertising. Remember the suffering people on opposite sides of a deep chasm being joyously reunited by a "little purple pill" closing the void? Or people languishing in a dull world of black and white, but who then take sinus medication and are miraculously better, smiling in a world of bright sunshine and color?

Certainly, we know this is not reality. However, a lot of our patients don't. At least unconsciously, they expect a miraculous result. This type of thinking has been spoon-fed to our culture for decades - patients expect immediate relief, no strings attached. Nowhere in the course of my education was I taught that spontaneous healing was the norm. There is a natural process the tissues go through, often called the phases of healing. Inflammation must subside before the soft tissues can begin to heal. (Pain often decreases with inflammation, so you can feel better before the healing is done.) Feeling better is great, but should not be the sole focus of a responsible health care provider.

To add some perspective, I can share the story of a good friend from China. She is a doctor of traditional Chinese medicine and practiced in China for many years before coming to this country. The interesting difference between her two experiences is that in China, she was paid by the community to keep everyone healthy. If someone became ill, they did not pay for her care until they were restored to health. The focus of her practice was totally on maintaining health, not on fixing illness after it manifested.

As practitioners, we should approach our patient care from the perspective of restoring and maintaining health. That is the historical focus of traditional care. It is very easy to fall into the practice of helping patients feel better and then waiting for them to hurt again before scheduling their next appointment. There is nothing wrong with promoting the idea of health maintenance. "If the pain is down, what can we do to keep it down and prevent it from coming back?" Offer some stretches, review some home exercises or teach patients how to take care of themselves. Certainly, there are a lot of ways to share this information with patients and a lot of different people willing to teach you how to do it. To be effective as healers, we must be effective communicators. I don't endorse any practice-management group, but I do believe we need to explain how there is a difference between being healthy and just feeling good. Find the way that works for you.

So, what have I learned? Probably the most significant lesson is that there are various perspectives of healing. Most people still equate feeling better with total healing - and will become frustrated with their care if it does not produce the expected immediate results. If your patients don't perceive a value to what you do, they will not return for care. We need to understand what patients are expecting from our care, explain what we can do to help, and how long that may realistically take. There must be a plan for treatment, and the patient has to know what that is and understand it.

There is no magic bullet - that is a myth. Healing is a natural process and you can't cheat nature with chemical or therapeutic means. We should not forget that the innate process of the body healing from injury is miraculous in and of itself. It is an awesome responsibility and privilege we have to help people become healthy and stay that way. We should never lose sight of that concept.

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