Yolk

Giving a modern twist to the midscale segment, this breakfast-and-lunch-only chain offers upscale takes on breakfast staples. It’s expanded beyond its Chicago roots into Indiana and Texas, targeting what it calls “upscale urban locations.” As it grows, it isn’t relying solely on restaurant sales to drive business. Yolk offers catering as well as online ordering to boost its off-premise business. It also offers a number of items for retail purchase in stores, such as branded clothing, private-label coffee and pancake mix; an online store is coming soon.