blissdom 2010 – modernmami™http://www.modernmami.com
Family Fun, Easy Recipes & Parenting Stories from Latina Working MomTue, 06 Dec 2016 18:33:03 +0000en-UShourly1Recap of #Blissdom Session: Blogger’s Guide to Legal, Accounting & FTC Guidelineshttp://www.modernmami.com/social-media-networking/blogging/blogger-guide-ftc-legal-blissdom/
http://www.modernmami.com/social-media-networking/blogging/blogger-guide-ftc-legal-blissdom/#commentsMon, 08 Feb 2010 16:46:53 +0000http://www.modernmami.com/?p=1871Disclosure: My trip to Blissdom was provided courtesy of Fleishman-Hillard and the U.S. Potato Board as part of participating in the TasteMaker Challenge. This past weekend I attended the Blissdom 2010 conference and was able to get together with many other women to learn about various blogging topics, network, and have fun. There were many […]

Disclosure: My trip to Blissdom was provided courtesy of Fleishman-Hillard and the U.S. Potato Board as part of participating in the TasteMaker Challenge.

This past weekend I attended the Blissdom 2010 conference and was able to get together with many other women to learn about various blogging topics, network, and have fun. There were many great points during the conference, like the live Potato #Tastemaker Challenge, a very fun dinner out with Carrie, Jennifer, Yolanda, Stacey, and Lizzie, and of course, the motivational opening keynote by Kevin Caroll (@kckatalyst). But, one session in particular, was very useful and provided some practical tips for bloggers. I took some notes and decided to share since they’re important points we should keep in mind.

Note: Keep in mind that these are my notes from listening to the panel and is not my personal knowledge. I still have to research this information more in-depth, and suggest you do the same. Of course, it’s always a good idea to consult a lawyer, accountant, or adviser if you have specific questions.

You Should Know Better: A Blogger’s Guide to Legal, Accounting and FTC Guidelines

How can readers know if a link to a product is part of an affiliate marketing program?

How can readers tell if a post is your opinion, compensated, came from donated product/service, etc?

Do you have current or former relationships that might influence your opinions?

Ethical best practice (disclosure)

You don’t need disclosure if you bought the product yourself.

Ways to disclose:

Blanket site policy

Statement within post

Statement before post

Not at end of post

Category or tag for post (ie, sponsored)

Easily identifiable hashtag for tweets (ie, #spon)

For swag bags given to many people, then you don’t have to disclose. If product/goods are given to you personally, and you write about it, then you have to disclose.

You should ask a company for value statement when sent on a trip or given lots of products. We need to know monetary value.

Prizes won or products received that are high in value are considered income that you have to report. (If over $600.)

I hope that in sharing my notes, you find this information useful. I know that I learned a lot from this session and still have some follow-up research to do on a few of the tips provided to learn more. If you were at Blissdom and attended this session, feel free to add your notes or link to your recap post.