Novell Trademark Guidelines

Logos and Trade Dress

Trademarks signify that goods bearing the same trademark originate from the same source.

Trademarks show consumers that all goods bearing the same trademark are of the same quality level.

Trademarks are an instrument for the promotion and sales of goods.

Essentially, trademarks represent the good will and reputation of a company.

Why Protect Trademarks?

Novell is known for its high quality computer software throughout the world. Novell trademarks are worth millions of dollars as they are representatives of the Novell standard of excellence.

A trademark becomes a generic term when it identifies a type of product instead of a brand of product. This often occurs when the public treats a trademark as the name of a product, instead of a name of a particular brand of product. The words "trampoline," "kerosene," "escalator," and "cellophane" are examples of trademarked product names that have become generic terms. Interestingly, the word "Internet" is a trademarked term, but one that is well on the way to becoming generic.

All trademarks, including registered trademarks, could become generic terms if used improperly over time. Once lost, the trademark cannot be recovered. Trademark owners are solely responsible for keeping their trademarks from becoming generic terms.

Right:The Yes logo indicates that a product is compatible with NetWare® software.

Capitalize trademarks as they appear in the trademark database. Be especially aware of unusual capitalization, as in the following examples:

SnAppShot
NetWare
GroupWise
ZENworks

Do not abbreviate a trademarked term unless the abbreviation is also a trademarked term. For example, you can use:

NLM™ software for NetWare® Loadable Module™ software because both terms are trademarked.

However, you cannot use:

NMA software for NetWare® Management Agent™ software because NMA is not a Novell trademarked term.

In figures and tables you can abbreviate long trademark names if the full name is too long to fit. However, you must add a footnote or a note directly below the figure or table containing the complete trademark name at the first occurrence of the abbreviation. The note must contain an explanation similar to the following:

NetWare® Management Agent is a trademark of Novell, Inc. The abbreviation "NMA" is not a Novell trademark but is used here due to space constraints.

Attribution Guidelines

Trademark notices can be set in any typeface that is compatible with the surrounding text and in any point size, as long as it is legible.

For an unregistered trademark or service mark, set the trademark (TM or SM) notice as a superscript character and put it immediately following the trademark. Do not add a space between the trademark and the notice. For example:

For a registered trademark or service mark, set the trademark (®) notice as a subscript character and put it immediately following the trademark. Do not add a space between the trademark and the notice. For example:

Trade Name Guidelines

Use of a term that is both a trademark and a trade name, such as "Novell," is not subject to general trademark usage rules when the term is being used as a trade name rather than a trademark, and trademark notices are not used. For example, it is permissible to use "Novell" in the possessive if it is clearly being used as a trade name rather than as a trademark, as in "Novell's software products."

In all other instances, or when it is not clear that a trademark is being used as a trade name, the general trademark rules apply. For example, "Novell Press" is a trademark that must be followed by proper trademark notice (™).

Prohibited Use of Novell Trademarks

Novell does not allow third parties to use "Novell," "NetWare,"
"GroupWise" or any other Novell product name in an Internet domain name.

While Internet sites may use terms such as, "about NetWare®" in the title of their sites, the site title itself should not begin with either, "NetWare," "Novell," or any other Novell product name. These rules apply equally to all licensed users, resellers and distributors of Novell products.

A CNE, CNI, and CNA may indicate their Novell certification in their Web site, but not in the domain name itself.

Combining with the Marks of Another Company:

Do not combine Novell trademarks or product names with those of another company, whether it be your company or any other company. For example:

In Company Names, Product Names or Names of Services:

You may not include or incorporate any Novell trademark or part of a trademark into your company name or the name of your products or services. For example, you may not include "NetWare®," "GroupWise®," "Novell®" or any potentially confusing variation in the name of your product, company name or service, and this same rule applies to any other Novell trademark.

Let us suppose that you develop a software application compatible with NetWare. You might wish to advertise your product as being created "for NetWare". If you are a licensed distributor or reseller you may advertise that you sell "NetWare® software from Novell®." Never may you call your company or product "ABC's NetWare."

Abbreviations of Novell Product Names or Trademarks:

Never abbreviate or alter Novell trademarks or create acronyms.
For example: