With a title like ‘entertainment capital of the world’, Las Vegas is anything but boring, so to celebrate this, Las Vegas has teamed up with retail travel agency, iTravel to create the ultimate antidote.

This week the duo has launched a social media campaign based around the popular hashtag trend, #SorryNotSorry. Aussies are asked to share their most ‘un-Vegas’ like images, in line with the theme for that week, using the hashtag #VegasNotVegas.

The most creative entry each week will win one of three once-in-a-lifetime Las Vegas holidays for themselves and a friend, plus the priceless opportunity to escape the mundane aspects of everyday life.

Las Vegas Convention and Visitors Authority (LVCVA) Senior Director of Digital Engagement, Nick Mattera, said the campaign is aimed at increasing the desirability of Las Vegas as a travel destination for Australians.

“Las Vegas is the antidote to boredom. A destination that stands for everything daily life isn’t,” Nick said.

The competition began on Monday, 17 August and will continue through Sunday, 6 September, with a different theme each week:

Week 1 (17-23 August): Entrants are asked to share their most ‘NotVegas’ FOOD moment for a chance to win a trip for two including hotel accommodations at MGM Grand Hotel & Casino and dinner at Gordon Ramsay Pub & Grill inside Caesars Palace

Week 2 (24-30 August): Entrants are asked to share their most ‘NotVegas’ RIDE moment for a chance to win a trip for two including hotel accommodations at MGM Grand Hotel & Casino and two tickets to ride the High Roller at The LINQ Promenade, the world’s tallest observation wheel

Week 3 (31 August – 6 September): Entrants are asked to share their most ‘NotVegas’SOCIAL moment for a chance to win a trip for two including hotel accommodations at MGM Grand Hotel & Casino and a whole host of tickets to shows such as Olivia Newton-John: Summer Nights at Flamingo Las Vegas; Thunder From Down Under; The Australian Bee Gees Show – A Tribute to the Bee Gees at Excalibur Hotel & Casino and Jubilee at Bally’s Las Vegas

To further enhance the different theme each week, a popular social influencer will share their take on #VegasNotVegas. To find out who the three are, like and keep an eye on the Las Vegas Australia Facebook page.

The campaign has been developed by Las Vegas Australian representative and marketing agency GTI Tourism and creative agency Play Communications.