earned media

Rackspace is achieving the identified goals through an integrated approach of increasing both on-page relevancy and earned media signals. These strategies are aimed at influencing search and directing traffic to its website.

George Curtis, CIO of URMC, was looking for a way to keep his team from needing to touch desktops every day. He was in search of solution that would simplify desktop management, and when he learned about RES Software, he was immediately hooked. After only a few months of beginning the implementation of RES, George and his team began seeing major benefits.

It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer.
In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness

Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.

75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.

75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.

Sponsorships can be more than a logo placement. In fact, they should be.
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month.
On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented.
So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all,
your audience is probably already talking about your event on Facebook, Twitter and Instagram.
Download here to learn more!

The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.
Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand.
Download here to learn more!

We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic.
We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands.
Let's get started!

The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers.
How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity?
Download now to find out!

75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.

Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

Gannett views its private cloud and WAN capability as a strategic core competency and was looking for a strategic partner to support its growth and cloud initiatives. XO embraced this partnership and earned the trust of the media giant by providing superior technical expertise, smooth implementations, and responsive customer support.

Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

One of the oldest and largest global private equity firms, The Riverside Company was fed up with their complex ITSM solution, the costly consultants it required to maintain, and the sub-par customer service they received from their vendor.
In this webinar, Eric Feldman, Director of IT at Riverside, shares behind-the-scenes details of how they regained control of their domain, including:
"IT"SM…and Beyond – Cross functional business challenges that drove their requirements
The journey – What they learned about cloud ITSM along the way
The tangible benefits – Immediate business impact and what’s now possible including more accurate budgeting and building economies of scale
If you’re actively looking at, or merely thinking about a new IT Service Management (ITSM) solution for your organization, this is one conversation you don’t want to miss.
Like Riverside, you can get control and become master of your own IT domain.

In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.

Special Report

In this webinar Black Duck Software (www.blackducksoftware.com), together with representatives of SAP, will review the benefits open source offers to development organizations, the management challenges it presents, and approaches for addressing those challenges.

Add Research

Get your company's research in the hands of targeted business professionals.