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Practice branding: Radio ads with personality

When Dr. Jim Kramer, CVPM, wanted to spread the word about his practice, Columbus Animal Hospital in Columbus, Neb., he decided to hold a pet story contest. To generate interest, he recruited a radio station to be involved. Dr. Kramer read the story submissions over the air at predictable times. The memorable radio spots put his practice top of mind with pet owners and helped show that the doctors and staff have heart. (If you can't hear the audio, click here.)