from the a-publisher's-greatest-revenue-stream-is-sometimes-the-authors-themselves dept

This looks like it might be a new sign of the disrupted times. With major publishing houses competing with damn near everyone for readers, they can longer be expected to hand out hefty advances, especially in exchange for the literary equivalent of vaporware.

Penguin has decided to reclaim a bit of the money it threw at a selection of authors and, in one case, a potentially heartwarming tale of love and concentration camp survival that turned out to be completely fabricated. The Smoking Gun has published the names and amounts sought by Penguin in the lawsuits filed for "breach of contract/unjust enrichment." Here's a couple of defendants from the list:

* Blogger Ana Marie Cox, who signed in 2006 to author a "humorous examination of the next generation of political activists," is being dunned for her $81,250 advance (and at least $50,000 in interest). Her Penguin contract totaled $325,000.

* Holocaust survivor Herman Rosenblat was signed for $40,000 in 2008 to describe how he "survived a concentration camp because of a young girl who snuck him food. 17 years later the two met on a blind date and have been together ever since, married 50 years." While Rosenblat’s story was hailed by Oprah Winfrey as the "single greatest love story" she had told on the air, it turned out to be a fabrication. Penguin wants him to repay a $30,000 advance (and at least $10,000 in interest).

Ten more authors were named, including "Prozac Nation" author Elizabeth Wurtzel, who failed to deliver a "book for teenagers to help them cope with depression." The total amount, including interest, totals to over a half million dollars. Authors failing to deliver something printable (or anything at all) to publishers is nothing new, but a shotgun blast of legal filings against authors is a bit novel. (Oh, ho! A book pun.) It would be tempting to call this a new "revenue stream," but only the interest would be "new" money.

Theories as to ulterior motives or possible underhandedness on Penguin's part are being advanced (and another pun! completely unintentional!). In The Smoking Gun's comment thread, Trident Media Group chairman Robert Gottlieb speculates (strongly) that Penguin's treatment of its authors is disingenuous, at best:

Authors beware. Books are rejected for reasons other than editorially and publishers then want their money back. Publishers want to reject manuscripts for any reason after an author has put time and effort into writing them all the while paying their bills. Another reason to have strong representation. If Penguin did this to one of Trident’s authors we could cut them out of all our submissions.

At this point, it's tough to judge the merits of the lawsuits based on anything other than Penguin's claims. It looks like straight-up breach of contract and the range of topics left unpublished (the rise of Bass Pro Shops, an "analytical forecast arguing for the future success of gold," a second book from the "dynamic pastor of the Empowerment Temple") suggest that Penguin's not limiting legal action to trendy bloggers or other "next big things." If this action proves to be successful, it's not tough to imagine other publishers following suit (Pun trifecta!), especially with the possibility of collecting 25-30% interest thrown into the mix.

But, if you're an author-to-be, and choosing to sign a publishing deal with a major publishing house, you'd have to think that this kind of thing would make you a lot less willing to sign with Penguin. Who wants the added stress of possibly being sued for the advance the publisher gave you? It would seem that authors may start to be a lot less interested in publishing with Penguin.