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The fried chicken chain is trialing a new look and the lucky people of Berkshire are the first to experience it with a dramatic new concept store which opened this week.

The new store is meant to ‘reflect the heart of the home’ and features exposed ceilings and textured brick-effect walls across its two floors, as well as photos and illustrations from commissioned artists reflecting the ingredients used in KFC’s finger lickin’ good meals.

It’s like you’re in trendy Shoreditch or summat.

Love a booth (Picture: KFC)

According to the press release, customers are ‘encouraged to relax in an informal and stylish setting, featuring a butcher’s block, timber plank kitchen tables, low-hanging copper light fixtures, and loose furniture.’ No, we don’t know what loose furniture is either, but sounds lovely.

You do still have to place your order at the till though (Picture: KFC)

And the new restaurants will feature KFC’s first semi open-plan kitchens so you can watch your KFC bucket being prepared fresh by the chefs.

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KFC said of the new decor: ‘We wanted the design to reflect the fact that, unlike many ‘fast food’ restaurants, at KFC cooks prepare and make fresh food, from scratch, every day – so the sense of the kitchen being the heart of the home really influenced the authentic, inviting design.’

You can just about peer into the kitchen from there (Picture: KFC)

Two more stores – in Exeter and Reading – are currently undergoing similar hipster transformations and the company hopes to roll the new design concept out nationwide from January 2015.