A shopping mall in Colombia unveiled special mannequins to promote breastfeeding awareness.

According to a report from Ruptly, Bogotá’s Centro Mayor, the largest shopping mall in Colombia, introduced breastfeeding mannequins in several stores in April as “part of initiative to change attitudes about breastfeeding in public.”

The mall shops are just some of the retail stores across Bogotá that participated in the campaign.

The breastfeeding mannequins initiative is the brainchild of Amigos de la Lactancia (Friends of Breastfeeding), a movement to support mothers who have been shamed for breastfeeding in public.