Philly.com Users Are First Ever to Use Real-Time Ratings to Score Their Favorite Super Bowl Commercials

PHILADELPHIA, PA, Jan 31, 2013 (MARKETWIRE via COMTEX) --
Philly.com, the most popular news web site in Philadelphia,
announced today an exclusive partnership with Dialsmith resulting in
the immediate debut of Slidermetrix, providing Philly.com visitors
the opportunity to score (philly.com/rateitnow) their favorite Super
Bowl commercials in real-time. Philly.com will be able to provide
users, and visitors to the site, cumulative scoring for the most
popular and favorite moments from all of the Super Bowl
advertisements rated over time. Highlights will then be posted on
Philly.com on Super Bowl Sunday, February 3 and Monday, February 4.

"The investment spent on creative advertisements broadcasted each
year during the Super Bowl have become a major part of the spectacle,
making the event a true programming experience," said Lexie Norcross,
Director of Interstate General Media, parent company of Philly.com.

"Now Philly.com is first in providing an online destination where our
users and new visitors to the site can register their opinions of
these advertisements in a way that the whole world can view their
real-time reaction."
"Super Bowl advertisements are always the talk of the country, and
now Philly.com is providing our audience the chance to talk back, in
real-time, by scoring their favorite ads and comparing their
preferences with those of their friends and other Philly.com users,"
said Matt Romanoski, Executive Producer of Sports, Philly.com. "We
anticipate a tremendous response and believe this will make every
Super Bowl party more interactive and entertaining for everyone. We
can then use this social rating service approach to determine the
most popular moment of all the ads, which promises to be
fascinating."
"Philly.com visitors will be the first ever to rate Super Bowl ads
moment-to-moment and see how their real-time ratings compare to other
viewers," said David Paull, Founder and CEO of Dialsmith. "We're
excited that Philly.com chose Slidermetrix to power this project and
look forward to a long-term partnership in providing unique and
engaging experiences, like this one, that their visitors and fans
will really enjoy."
Dialsmith's unique technology allows groups of online users to rate
anything that takes place over time and to determine the most (and
least) interesting moments. "Everyone at Philly.com is excited to
team up with Dialsmith on this exclusive project," said Steve Alessi,
Vice President, Digital Advertising and General Manager of
Philly.com. "We are always looking for new and innovative methods
that provide our audience a voice to express their interests and
views. Slidermetrix provides a real-time approach that strikes us as
highly engaging and that we feel will be embraced by new and existing
Philly.com users and advertisers. Most importantly, we can see how
this approach to ratings can be integrated into other features on
Philly.com and will continue discussions with Dialsmith regarding
those possibilities."
With between 7.5 and 9 million monthly visitors, Philly.com is the
most popular news web site in the Philadelphia region. It features
stories from The Philadelphia Inquirer, Philadelphia Daily News, and
a wide array of original content.

About Interstate General Media
Interstate General Media LLC is the
parent company of Philadelphia Media Network (PMN), publisher of The
Philadelphia Inquirer, Philadelphia Daily News, Philadelphia
SportsWeek and Philly.com. With its multiple brand platforms and
integrated print and digital products, PMN is the region's largest
media network and the industry's technological leader and innovator.

Philadelphia Media Network publications reach an average weekly
audience of 2.1 million adults -- more than the combination of the
three early evening television news shows or the combination of those
radio stations ranked in the top five during morning drive-time
programming.

About Slidermetrix
Slidermetrix is a Software as a Service (SaaS)
application that adds moment-to-moment rating capabilities to
embedded online video. Through the Slidermetrix application, a fully
customizable slider is added below a video allowing viewers to
continuously rate it as they watch. Real-time feedback is captured
for display back to the viewer or for use in research and/or
reporting. For online publishers, Slidermetrix creates a unique and
interactive experience that increases viewer engagement and drives
metrics for increased ad revenues. For market and media researchers,
Slidermetrix offers a fast, cost-effective approach to market test
recorded video content. For more information or to view a demo, visit
www.slidermetrix.com.

About Dialsmith
Dialsmith is a Portland, Oregon-based technology
company that develops products and services for research, audience
engagement and live event scoring. We are pioneers in the development
of tools for capturing and displaying continuous and moment-to-moment
feedback and are the worldwide marketers, sellers and service
providers for Perception Analyzer, Perception Analyzer Online, ISX
Scoring and Slidermetrix. For more information, visit
www.dialsmith.com.