Drive time is your time While the vast majority of radio airtime is dedicated to our pleasure, that’s not the case during drive time. That time is reserved for illuminating the public about things they should be doing besides driving to work. It’s when radio is most effective – with a dedicated (and confined) audience […]

A recent Ad Age article talks about the importance of good video, even when you are only doing a 6-second Vine spot. Apps like Vine and Instagram, now with 15-second video capabilities, combined with the ease of use of mobile video in general, have turned everyone into a videographer. But just because the technology allows […]

Watch out. If what and who you say you are don’t match up with the reality your students experience, you could be the star of a viral hit music video, like United Airlines.Â The LA Times reports that United is now trying to fix the situation but obviously if it is in the LA TImes […]