A trend I’ve been watching is direct sales of carbon rims from China. It’s an idea with pros and cons. The main pro is price. When you buy direct you are effectively a wholesale customer; they offer no better terms for dealers. You have probably seen them on small brand wheels, which are often based on this idea — just add logos, the promise of testing and a little markup. If you purchase rims China direct, I can get them built. If you want to talk about the idea, get in touch.

These rims were supplied by the rider. Weight is the focus with a Tune King 15 front hub, DT Swiss 240S rear and CX-Ray spokes. Total wheelset weight is 1470 grams (29er, 32h). Wow!