The messaging battle comes amid a public comment period for the Obama administration's proposed rule to finalize how not-for-profit employers with religious objections can comply with the contraceptive coverage rules. Meanwhile, lawsuits over the issue -- including about two dozen by for-profit companies -- continue to make their way through the courts.

Dawn Laguens -- executive vice president and chief experience officer for Planned Parenthood -- in an email said, "We know that when women have access to birth control, they benefit, their families benefit and we all benefit," adding, "That is what we will continue to remind these politicians and bosses who insist that they should be the ones who decide if and when women can access birth control."

Last month, the Susan B. Anthony List launched a campaign called Call2Conscience that urges legislative action as a means of reversing the contraceptive coverage rules. The campaign is backed by a coalition of more than 50 groups that oppose the rules.

Marjorie Dannenfelser, president of SBA List, said, "If it's in statute, it's going to be way tougher for the courts to go after it ... so Congress is the linchpin" (Newlin Carney, Roll Call, 3/12).