A recent article in AdAge pointed out that Fast Company is actually growing in ad revenue and placement while nearly every other magazine is hurting. Kudos, Fast Company. Well-deserved. As the article’s author Larry Dobrow keenly observed: “Indeed, Fast Company is the only business publication, in print or anywhere else, that makes answering the question ‘Why does this matter?’ its defining purpose.”

And that’s why I’m adding Fast Company to my “Brands I Love” list. Because they made it so I actually like reading about business now.