Quick Takes: Content Marketing News for 9/1/17

Facebook has confirmed it won’t take a cut of the subscriptions it’s going to help publishers sell, though I feel like “yet” needs to be added to each one of these promises.

As my friend Jeremy Pepper pointed out, Snapchat’s sudden overtures to influencers seems driven by a tanking stock price and slowing user growth, both of which the company is trying to shore up.

Eventually we’re going to hit a point where so much of what’s posted on Facebook are based on memory prompts that nothing new will ever be shared, just an endless cycle of revisiting posts made between 2007 and 2016.

There are all sorts of options people can choose from but marketers still prefer email as a message delivery platform and people in general feel likewise, though they do have some suggestions for improvements.

Nice move by Giphyadding GIF view counts for its official Artist and Partner channels, giving managers of those programs some numbers to be used to prove program effectiveness.

Truly the end days are upon us as Buzzfeed finally casts aside its moral superiority and accepts banner ads because it wants to make more money.

WhatsApp is the latest to offer verified account badges to select business accounts, which comes with special features and functionality.

A bunch of new features have been added to Tumblr’s mobile app that increase the style people can apply to posts and weblogs.

A new logo and layout are just two of the changesYouTube has made to freshen up the look and functionality of the site.

Instagram has introduced new tools for branded content that ease disclosure by the creators and give sponsoring brands more insights in the performance of those posts.

Highly recommend this piece on how YouTube evolved from being simply a utility for hosting videos into a feed-centric discovery platform.

Founder Ev Williams talks about Medium’s recent business model shifts and how he sees the site in terms of supporting quality writing.

Anchor has introduced even more editing features and explains how the team worked to create the best possible product.