Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are …

Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for …

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). While most of …

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. How recently your webpage was published is also a ranking signal – but different types of searches have …

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for …

We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. The canonical URL tells you / Google what the …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn …

If you are focused on a local market, it is also important to get connected with local businesses and organizations. A major consideration when creating internal backlinks is how you link different assets together. Wouldn’t it be great to give Google & Bing a list of all the pages we …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking …

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. When writing your content, be realistic about the chances of that content to rank. If you are in …

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. One of two things can happen when you begin an SEO campaign, you can jump …

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Search …

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and …

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Keywords and link building are no longer as impactful as they once were; now, it’s all …

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality …

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar …

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Off page SEO refers to the strategies performed …

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. The shift to mobile devices has caused Google to change the methodology behind how …

Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing …

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won …

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by …

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be …

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability …

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Choosing keywords should be your first step when constructing a site. You should have the …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing …

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you …

Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. When optimizing your Google My Business page, remember to upload your business logo and photos …

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that …

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Domain to page relevancy means …

One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. The more pages you have give you …

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Successful SEO requires a thorough understanding of the business itself. Spend a little time thinking about how you can get …