Will the Last Dealer Left in The Dark Ages Please Turn Off the Lights?

Whilst you’re assessing the highs and lows of 2017 and no doubt looking ahead to the opportunities that 2018 will bring, you’ll hear a lot of noise about selling vehicles online – The question is, do you believe the hype…

It’s Time to Leverage the Power of Online Reviews!

All business people worth their salt recognise the power of a glowing recommendation and dealers are no different. Many buyers find their vehicle and their dealer online and this is what makes online reviews a weapon of mass seduction for dealer’s and a match made in marketing heaven…

How to Respond to Negative Reviews Online

Online reviews are a crucial part of a user’s experience when searching the internet for a reliable used car dealer. For example, when a potential customer searches for a local term, such as “used car dealers near me,” search engines now understand that users highly value reviews when choosing to visit a nearby dealership…

Online customer reviews are essentially the millennial word of mouth which means when consumers search for a product or service online, they instinctively go directly to the company with the best reputation, based on their ratings and customer comments…