Chuck Maddox’s Watch Blog

This page is a journal of my journey in the field of Horology, which is timekeeping. In other words, watch collecting. Which in my case is the collecting of chronograph watches.
To contact me, email me at: cmaddox3@sbcglobal.net .

Friday, October 13, 2006

Further proof: Bizzare stuff going on at Swatch Group...

For quite some time, I've been watching events with the Swatch Group in Switzerland with an increasing sense of bewilderment. Swatch Group is a huge conglomerate and, of course, is not an easy entity to get a grasp of. But still there have been a great deal of moves by the firm and it's subsidiaries that are questionable.

Some of the moves which I see as dubious at best are certainly debatable, and believe me... folks have debated them with me. But a number of them are just bizarre and the fact that they are bizarre is really beyond debate...

Apparently, they don't teach people to count by 5's accurately in Switzerland...

This picture was posted by Jorge Merino who get's the press releases from many many Swiss watch firms. So this photograph came from an Omega press release. [Many thanks to Steve Waddington, moderator of the Zowie/Chronocentric Omega discussion forum for helping me relocate this post]...

Between Eric, Jeff Stein and myself, the only possible explanation that we could postulate is that perhaps someone decided to convert Kilometers into miles because 37 Miles per hour is roughly 60 KPH, and 50 MPH is roughly 80 KPH, etc..

All a Tachymetre bezel is a scale that divides the 3600 (the number of minutes (60) times the number of seconds (60) = 3,600) by the number of seconds to generate a "Units per Hour" indication. The number would be the same if measuring Kilometre's, miles, or furlongs. Why anyone would do a conversion when one is not necessary is confounding.

The absurdity of this is simply mindboggling! I mean all a person has to do is look at a picture of any watch with a Bezel (that isn't laughably incorrect <-- Warning, link not for the weak of stomach!) and copy it. I mean, how difficult is that?

But in this instance, like the Omega Railmaster, not only has the mistake been made, but professional watch photography been booked, taken and distributed to the press and the public, and in this instance, is pictured and remains on Tissot.ch's website:

[Pictured on the left] at this very moment! Now, Tissot does have a different model pictured in the subwindow on the right, but why continue to have that fouled-up model as the main picture?

How can these watches (or even pictures of watches) with such mistakes make it to the public eye? This watch had to be designed, approved, "gone to metal", been professionally photographed, given to Marketing/Webmasters/etc. Where's the scrutiny?

I'm reminded of the 1992 song by "Fresh Bush and the Invisible Man" called "Hard Times"...

Politics is higher taxes,

Politics is fewer jobs,

Federal regulations...

Surely, Congress doin' drugs!

I don't know what the explanation is, but there is some seriously bizarre stuff going on at Swatch Group. This is nothing new, just further proof.

-- Chuck

P.S. Thanks again to Steve, Jeff and Eric for their input on this one.