Vetements

The Parisian niche brand Vetements may be best known for its oversized hoodies, featuring passive-aggressive slogans and often prominently worn by Rihanna and Kanye West. The “anything-goes” or “low-brow” aesthetic of the label also reflects in its at once generic and specific font choices: Impact, Helvetica, or gothic Old English. The recent rekindle of the latter, in conjunction with other “heavy metal fonts”, also prompted the online magazine Hypebeat to dedicate an article to “Streetwear’s Abuse of Heavy Metal Fonts”.