During the break, Brad Keselowski driver of the #2 Miller Lite Dodge, tweeted a photo of the fire from his car.

Fans were quick to ask if he was driving while using the social media service. He replied quickly, saying he was indeed stopped. He then answered several tweets, ranging from how much battery life was left on his phone (28 percent) and his thoughts on track conditions. He also retweeted incoming news about the race.

Keselowski's initial foray into digital journalism didn't get him into victory lane though -- he finished 32nd overall. He said he keeps his phone in his pocket during races and told a fan on Twitter Tuesday that he'd continue to tweet during races if NASCAR allowed him.

His tweets during the race helped him gain more than 150,000 new followers in just a few hours. By comparison, the winner of the race, Matt Kenseth, has only 71,127.

Several states in the country have laws prohibiting drivers from texting while driving, even while stopped.