Mission
Nissan provides unique and innovative automotive products and services that deliver superior measureable values to all stakeholders in alliance with Renault.

Vision
Nissan: Enriching people’s lives

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

Today, Nissan Middle East FZE has grown to be one of the major support offices of Nissan Motor Co. Ltd., Japan with its operations covering over 20 countries making it the largest representation in the Middle East amongst all Japanese manufacturers.

Nissan has carved a niche in the Middle East and owe’s its success to its huge family of Nissan owners in the region. Nissan would like to pay a tribute to all its customers by pledging their commitment towards customer satisfaction and offering new automobile designs thus contributing to the ongoing progress and enrichment of society.

Nissan looks confident to embark on its journey to the top and SHIFT_the future in the Middle East.