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“20/20” Lawyer

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Lawyers work hard to differentiate themselves. The 20/20 Lawyer will be a seal which lawyers can earn and have placed on their website and marketing material which will add credibility and trust to their firm. A few other legal directories that do something similar (Super Lawyers and top lawyers in America). Outside of the legal space there are seals for awards (like webby award) and security seals—these have similar goals for customers to build trust and since of established reputation.