Red Wings have a mix of a time lapse video and wide bowl shot from their playoff opener last night.

When I’ve been to the Joe for playoff games, they’ve always been very theatrical with the scoreboard (it kinda sucks) being almost secondary. Looks like the trend continues here, andit looks similar to what we’ve seen in the past.

Would have liked to seen the scoreboard video though, maybe tomorrow they post it.

Gonna say this right now: if the NHL is this fast with these spots all during the playoffs it’s going to be a lot of fun to watch. Great marketing isn’t just creative – it’s timely. Nice that they knocked this out in under 24 hours and shows the true power of web video.