Tag: Nintendo Switch

DHX’s 2018 Spring Licensing Source Book Europe published an outline set forth by Activision pacing a 5 year development focus on the series carrying the IP to other consoles through the year 2022. See Below:

It might seem strange seeing Crash Bandicoot focusing on a rival of Sony platforms rather than continued effort on the platform in which it came since now porting over Nintendo Switch. It should be interpreted easily as the wisest target audience to penetrate with the series as the demographic seems more fitting and encourages greater revenue as result. Sony has never held any first party rights to the series itself despite how aggressive the mascot marketing appeared to consumers in past generations. While Insomniac developed Spyro, Naughty Dog developed Crash, and Universal Interactive Studios published both IP licensed at Sony. The IP became property of Vivendi following their purchase of UIS, and Activision has since acquired Vivendi and thus now controls where to focus the series moving forward.