Finding profitable sales leads can feel like searching for a white whale in a sea of prospects who are drowning in an ocean of attractive options.

But what if we told you that you could capture leads for a minimal investment?

White papers and e-books can net a multitude of untapped leads at little cost. If you’re not taking advantage of these powerful tools, your competitors certainly are.

Here are the basic elements you need to craft high-quality white papers and e-books that can take your lead-hunting to the next level.

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the Editors at Prose

The Prose Media editors have collaborated on these blog posts to share their collective content marketing expertise with you. Our editors work closely with clients, oversee the writing process from start to finish, and polish your content till it shines. For more content marketing tips, follow us on Facebook, Twitter, and LinkedIn.