AppRaisin, a mobile-first service aimed at solving the app discovery problem, arguably one of the biggest problems in modern app stores on all platforms, is now available for Windows 10 as a universal app. The service from AdDuplex helps Windows enthusiasts stay on top of the latest releases, major updates and special offerings. According to the publisher: Users decide what news raise to the top by “raising” the apps they...

It’s always good to see app downloads spike — for both Windows developers and the platform itself — and a new report from AdDuplex shows that that’s exactly what happened over the holidays. AdDuplex’s report shows Windows Phone app installs spiked by about 10 percent over the period, which shows that a lot of new Windows Phone users received devices under the tree. The spike occurred on December 25 and 26...

Back in October, Windows Phone 8.1 surpassed its predecessor for the first time ever, and edge that only grew at the end of November. Now the latest data from AdDuplex shows that Windows Phone 8.1 is continuing this growth, with a total of 57.9 percent of all Windows Phone devices worldwide running the newest WP OS. Overall, based on data collected by 4,832 Windows Phone devices running AdDuplex SDK v2 on December 22, 2014, market...

There’s no doubt that Windows Phone 8.1 was and is a game-changer for the ecosystem. With features like Cortana, it brought the platform to a maturity that it had never achieved before, and this version of the OS just keeps growing. The latest AdDuplex numbers (found here) show that Windows Phone 8.1 is now installed on 50.8% of all Windows Phone devices worldwide after beating out Windows 8.0 in October The new data was...

Windows Store today launched a new ad mediation solution designed to help Windows Phone developers who use in-app advertising to increase their fill rates and revenue. Microsoft announced the new feature on its blog. For those who might be unaware, ad mediation enables your app to use multiple SDKs simultaneously, allowing it to make multiple ad control calls and improving ad serving. In a nutshell, this means if one call can’t...