Projeta às 7 is a Cinemark and Elo Company initiative that opens a new window for Brazilian cinema.

With a program dedicated to Brazilian works of fiction and documentaries, which would normally have little space in the commercial circuit, Projeta participants at 7 are shown in rooms scattered throughout Brazil: they are several genres, coming from north to south, directed by men and consecrated or novice women.

The films run from Monday to Friday at 7:00 a.m., with special prices ranging from R $ 12 a whole to R $ 6 a half, being shown in 20 cinemas in 19 cities of the country.