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Ideas for Level 3 Animation Course Second Year Final Major Project

Ideas for Level 3 Animation Course Second Year Final Major Project

Idea 2:RSPB: Take Care of Birds, a 45-second 3D animated advert

The advert starts with a bird on a pathway minding its own business until getting deliberately stomped on to its instant death by a person who doesn't care at all about how vital life is for birds. After the person walks away, another bird goes up to the dead bird to mourn the loss. The advert ends with the message, "The lives of birds are just as important as our lives... look after the birds..."

To be entirely computer animated

The aimed target audience is people who are old enough to realise how important life is.

Look at films and adverts about birds.

The entire advert is to be done in one shot, beginning with the first 10 seconds showing a bird on a pathway, playing about, minding it's own business.Immediately afterwards, a bully stomps onto the poor bird in 1 second, removing his foot after 5 seconds and 4 seconds are shown of the bird's corpse.Another bird goes up to the dead bird to mourn its loss in 5 seconds, and then takes the corpse away in 5 seconds.The last 10 seconds of the advert show the message: "The lives of birds are just as important as our lives... look after the birds..."

A rusty robot appears to be standing all alone in a scrapyard, not really doing anything that much. It then tries to do something it most likely didn't manage to do for a long time: moving. The robot spends quite a bit of time trying to move again, whilst figuring out what it is. However after managing to walk a few steps away from its starting place, it trips over a bit of scrap and breaks into smithereens.

To be entirely computer animated, and have visual storytelling, including no dialogue.

How the robot moves again after so long is meant to be a raised question that only the audience with their simplest guesses can know the answer to...

The aimed target audience is aimed to be people obsessed with visual storytelling, basically people of all ages.

Look at films, long or short, featuring robots - live-action or animated.

The short film begins with a 15-second establishing shot with a little zoom focusing on a robot standing alone in a scrapyard.This is followed by a series of 5 second close-up shots showing the certain body parts of the robot starting to move. The hand starts to move first, the elbow is next, the eyes open and then the head begins to slowly move, and finally the entire arm moves.After the four 5-second shots, the head of the robot continues to look around and then down at itself in 15 seconds - trying to figure what it is. The next 10-second close-up shot shows the robot closing its eyes, showing that it's trying to walk again.After that shot, we cut to a selection of 20 second close-up shots, initially showing the robot's left leg moving forward, with 5-second pauses at the beginning and the end, showing that the robot is finding it hard to move again after so long. The next 20-second close-up shot would show the robot's right leg moving forward.There is then a 20 second shot of the robot continuing to walk forward and the 5-second pauses become 3-seconds.We then cut to a 10 second shot of the robot moving viewed from above the waist.The next 10-second close-up shot shows the robot tripping over a bit of scrap.. The penultimate 10-second shot shows the robot falling onto the ground viewed above the waist. The moment where the robot has fallen over is not seen, but the sound is heard.The final shot in 15 seconds shows the robot has been smashed into smithereens, the last 5 seconds of the shot is a fadeout.

The advert begins with a dog inside a car on a warm sunny day, with the owner telling it to stay inside until he gets back. The windows are open so that "the dog doesn't get too hot". However, an hour passes and the owner comes back, discovering the dog is suffering from heatstroke. He immediately calls 999 for help. The advert ends with a message saying "Dogs Die in Hot Cars... If you discover a dog in distress inside a hot car... Call 999 immediately!"

To be a combination of live action and computer animation, the scenes in the car would be filmed on location, with an animated CGI dog incorporated in.

The aimed target audience is people who are old enough to care about life, especially the life of dogs.

Look at adverts about dogs dying in hot cars.

The film begins with a 10 second live-action shot of the inside of the dog owner’s car, where the dog owner says he won’t be long.This is followed by one approximately 35 second live-action direct shot of (the CGI dog in) the inside of a car where the weather is so hot. Coninciding with that live-action shot, as the weather gets hotter, the CGI dog begins to suffer from heatstroke. In approximately the last 10 seconds of that shot, the owner comes back, realising the dog is suffering from heatstroke.The last overall 10 seconds of the advert shows the message: “Dogs Die in Hot Cars… If you discover a dog in distress inside a hot car… Call 999 immediately!”

Shot-Type Summary:Shot 1 - Approximately 10-second direct shot filmed behind front seat where the dog owner leaves the dog inside the car, saying "I won't be long."Shot 2: Part 1 (Live-Action) - Approximately 35 second direct shot of back seats (where the CGI dog would be edited in), in approximately the last 10 seconds of the shot, the owner comes back realising the dog is in trouble.Shot 2: Part 2 (Animated) - Approximately 35 second animation, where the CGI dog gets gradually hot and starts to suffer from heatstroke within 10 seconds, and is in critical danger by 20 seconds, when the owner comes back.The last ten seconds of the advert will be overlayed by the message, “Dogs Die in Hot Cars… If you discover a dog in distress inside a hot car… Call 999 immediately!”Aimed Total Running Time: approximately 45 seconds