Saturday, November 2, 2019

Popeyes Starts Chicken Sandwich War

The chicken
sandwich war is starting Sunday November 3, 2019.Foodservice Solutions® Grocerant Guru® based in Tacoma,
WA Steven Johnson stated “all
indications are that Popeyes will win the war for best chicken sandwich in the
United States because their new ‘relaunched chicken sandwich is full of both
juicy and full flavored.”

Once again
Popeyes is poking fun at Chick-fil-A as it reintroduces its chicken sandwich. The
relaunch begins on
Sunday, when the Atlanta-based sandwich chain is typically closed. An
ad highlighting the sandwich’s return features a
Popeyes logo on a highway-side being changed to say “open Sunday.” The
Chick-fil-A logo next to it reads “closed Sunday.”You have to give the team at Popeyes credit
for trying to recreate the ‘industry / consumer BUZZ’ with a poke at
Chick-fil-A.

All that said and done
only one thing matters how does the sandwich taste and how well will the franchisees
handle service with an expected 38% increase in projected sales?If Popeyes maintains the quality consumers
found when the ‘new sandwich’ launched and they don’t run out again; there is
no doubt according to Johnson Popeyes will win the battle for best chain
restaurant chicken sandwich.