Rita’s Offers Better-For-You Treat This New Year

Rita’s Italian Ice, one of the world’s largest Italian Ice concepts with over 600 outlets, announced the debut of its newest Italian Ice flavor, Sugar-Free Dragonfruit Ice, which is now available for a limited time at all participating Rita’s outlets. Rita’s new Sugar-Free Dragonfruit Ice is mildly sweet and low in calories like the exotic cactus fruit it comes from, and joins Rita’s award-winning Light Vanilla Frozen Custard as a skinny, Better-For-You option, now available at participating Rita’s through January 22, 2014.

“January is a great time to introduce Better-For-You Treats, like our new Sugar-Free Dragonfruit Ice, to help our guests keep their New Year’s resolutions,” says Jeff Moody, Rita’s chief executive officer. “If you take our award-winning Light Vanilla Frozen Custard and layer it with our new Sugar-Free Dragon fruit Ice, it makes our new Skinny Gelati, a one of a kind treat with 30 percent less calories than a regular Gelati.”

Rita’s new Sugar-Free Dragonfruit Ice contains 50 percent less calories than Rita’s regular Italian Ice, which is a smooth frozen treat, made fresh daily, and available in over 65 flavors, including the new Sugar-Free Dragonfruit Ice, available now at participating locations through January 22, 2014.