Entertainment

PayPal's New Year's Resolution: Help Non-Profits

PayPal has taken additional steps to make it easier for developers to work with non-profit organizations for accepting donations online. With the release of the PayPal Developer Donation Kit, there are integration instructions as well as marketing materials and information about PayPal's special offer for non-profits. With the additional technical support, PayPal is hoping to encourage more organizations to use its service.

This isn't the first time that PayPal has presented a specific option for non-profits. The company has already worked closely with MySpace to provide tools for accepting donations directly on MySpace profiles. In PayPal's continued effort to compete with Google Checkout, its taking measures to continually bring in new users. As we've seen with Hitwise's report for the use of Google Checkout and PayPal over the holiday season, the two forms of online payment are still battling each other for users, though they're still dealing with different segments of the market. With the PayPal Developer Donation Kit, the company is in fact hoping to appeal to new users by providing a way to tackle the most difficult aspect of PayPal integration for the average user.

And PayPal isn't the only one hoping to benefit from any New Years resolvers out there that vowed to become more involved with charitable organizations. PayCycle announced its 1099 MISC E-File service yesterday, giving it up for free to non-profit organizations. This tax form is going to be needed very soon, and PayCycle is not only encouraging organization, but new users. The short-term offer from PayCycle expires at the end of the month. So just a month after additional integration tools for simplifying the payroll service in an effort to gain new users, PayCycle is appealing to non-profits in a move that several companies make in order to bring in new users from an often under-served demographic.

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