Social Media Marketing and Networking

Pay Attention Please ! The course location "Taksim Square" is subject to availability . We may change the course location if there is no availability and we will let you know about the location changing directly if it changes. The exact course time will be clear before one week prior to course start date.

Marketing professionals at a beginner or intermediate level, account representatives, associates, territory managers, business owners, strategists, sales managers, business development professionals, sales executives and marketers who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media to gain leads and increase sales.

Objectives

Effectively employ social media to develop leads to help them increase sales volume.

Publish content people want to read and search engines reward with high rankings.

Migrate from individual marketing activities to online marketing.

Monitor the web for buzz and communication affecting their brand.

Use tools like blogs, and social networking to enhance their online presence.

Recognize how to gain followers on Twitter, Facebook and LinkedIn and instantly communicate with current and potential customers Listen to customers using social media channels while saving time on emails and phone calls to reach more people via social networking.

Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.

Content

Marketing on the Web

The Rules of Web Marketing and Public Relations (PR)

The Convergence of Marketing and PR on the Web

Content Writing that Drives Action

Web-Based Communications to Reach Buyers Directly

Content-Rich Web Sites and Online Media Rooms

Online News Releases, Reaching the Media and Developing Leads

Blogging for Business and Marketing

Search Engine and Viral Marketing

The Power of Search Engine Optimization (SEO) in Beating Your Competitors

Hands-On Practice: Creating Blogs

Social Marketing and Networking on the Web

Leveraging Social Media to Engage Customers and Build Your Brand

Hands-On and Practical Approach to Twitter, Facebook and LinkedIn

Social Selling on Social Networks

Tweeting Your Way to Success

Tools to Engage Customers and Ignite Your Business

Engaging Your Customers and the Public on LinkedIn

Facebook Marketing Techniques

The Integration of all Networks to Achieve Viral Effects

Getting People to Know, Trust and Like You Online

Social Selling Importance in B2B Sales

Developing an Online Marketing Strategy

Creating an Online Marketing Plan

Developing Internet Marketing Strategies

How to Master Business Social Media to Brand Yourself

Building, Cultivating and Measuring Success on the New Web

Overview of Analytics and Interpretation of Results and Graphs

Social Sales Forecasting and Analytics

Blog Presentation by Participants and Suggestions for Improvement

Empire Avenue and the Power of Brands Online

Klout, Peerindex, Kred, Trustcloud and the Measure of Influence on the Web