Dubz Branding
Case Study

Background

Dubai International Airport, being the world’s busiest airport by international passenger traffic receives thousands of transit passenger and visitors every year. With the growing number of passengers and cargo , the biggest challenge emerge in terms of baggage storage, delivery and effective management.

Dubz is the one stop customercentric solution to a hassle free trip in UAE. They work closely with Emirates which is the largest Airline hub in the Middle East.

Challenge

The biggest challenge before the client was the inaccurate representation of the services they offered to their customers. Their previous design which was that of a truck misrepresented Dubz to be a cargo service rather than a door-to-door luggage storage and delivery service. We challenged ourselves to create a customized logo which reflected on how the services provided by Dubz mainly focused primarily on the convenience of the customers and time conserving process that was offered to them by delivering their respective luggages at their designated addresses across UAE.

Implementation

The implementation of the task that was assigned to us was rather challenging and interesting to work on. Reliance was given to the word “U” which reflected two dimensions in terms of customer satisfaction and by elongating the letter, reflecting the time saving process involved behind the services provided to the customers.