Faktum Hotels

Faktum, a street newspaper in Gothenberg, Sweden, has been nominated for a number of awards at the D&AD Awards, for “Faktum Hotels”, an interactive campaign raising awareness of the plight of the homeless. Online at faktumhotels.com, the campaign comes across as a hotel site, with a difference. Faktum Hotels offers ten different, popular “rooms” where homeless people in Gothenberg might spend the night. There’s a park bench, a spot under a bridge, an abandoned paper mill, forests, even the seats in a soccer stadium. The campaign has nominations for Yellow Pencils for art direction, digital advertising.

Gothenburg has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some sleep in the open air. We have chosen ten of the places where they might spend the night — and made it possible for you to book them. Just like any hotel. You can book one for yourself, or as a gift for somebody else. Either way the money goes to work for homeless and socially vulnerable people.

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