FE Sports is proud to announce their appointment as Australian distributor for Ride 100% and its cycling and mountain bike product lines. In addition, FE Sports will manage 100%’s performance eyewear segment in both Australia and New Zealand.

“Australia & New Zealand are true love affairs for 100%. We already enjoy the Motocross Eyewear leadership in those territories. Having the right partner to represent our brand there is imperative for us to bring our passion to the local 100% fans and FE Sports represent just that.” - Ludo Boinnard, CEO of 100%.