Mastering Micro-Segmentation for Personalization

Understanding and delighting your most valuable users

One of the most important jobs of a marketing organization is to hyper-segment the people who interact with its brand. Identifying new audiences, understanding their needs, providing a better customer experience, and retaining/upselling existing customers are top marketing goals and priorities.

In this eBook, we’ll provide an in-depth examination of the challenges of micro-segmenting people, and offer a step-by-step process for creating and targeting micro-segments that marketers can implement today.