Author Archive For / 'Tomas Lundgren'

mars 28, 2011

The most important part of your advertising is not your headline.
The critical part of your offer is not your benefits.
Instead, the most important part of your marketing efforts is about knowing your customer.
This principle is simple in theory, but frustratingly hard to put into practice. Usually I hear marketing managers complain about lack […]

oktober 19, 2010

Not too long ago, if you had something interesting to say or something exotic to show you had a pretty decent chance of actually getting through to most people. And I really mean “most people” as in the majority of your nation or culture. After all, people led fairly predictable lives full of repetetive tasks […]