Account News In Brief (May 19, 2014)

NEW YORK—MWW has been hired by Golfsmith International to help lead communications efforts surrounding its Father’s Day PR campaign and a series of new store openings for the company’s Golfsmith brand. Golfsmith, a leading specialty retailer of golf equipment, apparel and accessories, will also look to MWW to amplify its recently launched “Anything for Golf” marketing campaign which emphasizes the company’s commitment to serving golfers.

CHICAGO—Ball Horticultural, a leader in plant development and distribution, has selected Zapwater Communications as its public relations agency of record. Zapwater is providing support for strategic communications, traditional media relations, digital/social media relations and influencer outreach, working with several of Ball’s brands including Burpee Home Garden and WAVE as well as supporting the Ball Horticultural parent brand.

BRIDGEWATER, NJ—Zebra Pen Corp., a leader in the writing instrument category and marketer of products such as its line of Steel Barreled writing instruments and Z-Grip line of retractable ballpoints, has selected R&J Public Relations as its public relations agency of record. R&J will develop and execute a brand-building public relations program for Zebra Pen with a specific focus on creating awareness around Zebra Pen’s Steel and Sarasa brands through corporate social responsibility campaigns.

CHICAGO—3rd Coast PR has secured two new clients: Cristel USA and Security Equipment Corp, makers of SABRE and SABRE Red brand products. 3rd Coast PR has been tapped to provide innovative product launch strategies and garner awareness as both brands gear up for new national retail distribution.