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Get a little luck of the Irish with this limited edition Jameson label. Pearlfisher collaborated with Dublin street artist James Earley for the 2016 Jameson limited edition St. Patrick’s Day Bottle. Their 5th limited edition for this holiday, the bottle was inspired by the bridges crossing the River Liffey in Dublin. Artist Earley aimed to reflect how structures such as the bridge represent the “soul of modern Dublin” by connecting spaces, people, and ideas.

“The Jameson limited edition St Patrick’s Day bottle label has become a much anticipated annual launch with a recognised pedigree of unique and inspirational designs. Each year, Pearlfisher undergoes a rigorous selection process to find the right artist who will keep challenging limited edition and what it means to Jameson.”

“James’ inspiration stems from his family’s stained glass business, which ran for over 100 years in the heart of Dublin. He uses this medium to form a contemporary, graphic style which is highly original. James is such a highly sought after talent, it was great to collaborate with him on this year’s design and create a powerful limited edition bottle that incorporates all Jameson’s assets in a fresh and exciting way.”

The bridge’s architecture gives Jameson limited edition exciting lines and angles that tie it to Dublin in a meaningful way. Geometric illustrations are eye-catching and also add a unique level of depth to the label. The color palette is consistent with the Jameson brand, definitively Irish and proud of their history.

UPM Raflatac’s VANISH™ range of clear PET films redefines how companies can maximize brand representation while boosting quality and performance to new levels. With a 0.92 mil film face stock, these thin, yet robust products are the perfect canvas for innovative imagery previously considered unattainable by creative designers.

Beer me! Digital label printing offers enormous potential for all brands. It’s not just technology designed for the brand giants. In fact, right now, innovation in digital print is offering a wealth of opportunity for the smaller, challenger brands.

Bonfire Brewing Co., for example, uses digital print to create specialized designs and frequently update their shrink wrap beer cans. Instead of printing runs in mass, they can use digital print to shrink-wrap blank cans as they go, altering the design with the season and the brew. Andy Jessen, co-founder and manager says, “It’s much easier to introduce a new beer when you’re labeling your own cans.”

The benefits of digital label printing for brands is obvious, Jessen continues, “If you’re in preprinted cans, you may find yourself pretty much hemmed into the same one or two beers year round because of the minimum order requirements on cans. We don’t face that limitation. In fact, we have six different beers in stores right now.”

Digitally printing shrink sleeves can help reduce production time, material waste, can offer similar or comparable quality to more traditional print methods and, in smaller runs, can be quite cost effective. “We can change graphics at the drop of a hat,” says Jessen. “It lets us do small gatherings like charity events or weddings, and again we don’t have to worry about minimum orders.”

Digital printing labels also gives brands the power to try new things, innovate and take more risks, changing the mindset from large scale print runs to shorter, more frequent runs which allows for more special, nimble packs on shelf. Jessen also is a big fan of the print quality he sees from the digital press. “We hear all the time that our can looks better than those that have direct print,” says Jessen. “Our colours really pop.”