Celery’s Open-Source Checkout Powers Plastc’s Pre-Order Campaign

Coin pioneered a minimalist checkout flow that was wildly successful at converting pre-order customers. It’s reported they beat the $10M+ that Pebble raised on Kickstarter, a record at the time, signaling a shift away from the world’s most popular crowdfunding platform.

The Celery team has now released an open source checkout that can be used on any website to accept pre-orders, just like Coin and Plastc’s pre-order campaigns, allowing early-stage startups to raise money without the constraints of traditional crowd-funding platforms.

Modern checkout UI and UX is critical for high-stakes crowdfunding and pre-order campaigns, as the slightest friction can lose you customers and lower conversions. Celery's minimalist checkout design pattern ensures that customers have the smoothest journey through to purchasing.