Six reasons why you need a web site

Do you have your own website? Yes, great then you know some of the benefits it brings you. No, Then let me show you some reasons why you need a website.

If you don't have a website, then you might not realize all the great things it can do for you. Maybe you think that because your business is too small - or maybe you don't even have a business there wouldn't be any point in having a web site!

Perhaps you think it'd be a lot of work for little reward. Or maybe you spent a lot of money for a site back during the dot-com 'boom' days, only to get nothing but trouble out of it and shut it down a year later.

1. People Will Look for You OnlineSooner or later, someone's going to type your name or business into a search engine. What do you want them to find? Nothing, or worse yet, your competition. These are people who want to find you. They are looking for what you are selling, and if you don't have a website then you're letting them down - they expect to find you online. For many people, you might as well not exist if you can't be found with a search engine. Not having a website is like not bothering to get listed in the phone book. Can you run your business without a phone? In this "Information Age" we live in being online is vital.

2. Websites Cost Next to NothingUp until a few years ago it cost a lot to run a website - but those days are long gone. There are literally thousands of places that can host your website. There are free hosting companies that give away space in exchange for putting banner advertising (of which you have no control) on your site. Unless you are just putting up a personal website I advise you to stay away from the free hosting companies. Your ISP may give you hosting space. Again this should be reserved for personal websites not for business.

3. Websites are Great AdvertisingWhatever you're advertising - services, products or just yourself - a website is a great way to do it. Every other kind of advertising going costs a premium, especially if you want to target a specific kind of person, and there's no guarantee that they're paying attention. Websites are like brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them. No advertising medium even comes close to the ease-of-use and effectiveness of a website.

4. A Website is a Worldwide PresenceOn the web, it doesn't matter whether someone is next door to you or on the other side of the world, they can see your website just the same as anyone else can, and it doesn't cost you or them any extra. Phone and mailings both cost enormous amounts long-distance, but your website lets you send information anywhere without any extra effort or expense. You can make friends and contacts in places you've never been and will never go - suddenly, working globally is no more effort than working locally.

5. Your Website Can Make You MoneyThere's a lot of money on the web, and it's not hard to get some - the longer you're online, the bigger your share can get. If you have something to sell, you can sell it worldwide, thanks to credit cards. Doing business online eliminates almost every overhead there is: all you need to do is have the goods. If you've written something useful, you can put it out there with a few ads. You won't get rich overnight, but you can set up a steady trickle of income... and there's no limit to the number of trickles you can set up.

6. Your Website Can Save You TimeGiving out information takes time, whether it's on the phone, or in brochures, or even if it's just emailing your family. Websites are designed to save you time. All your family and friends can read your online diary (known as a blog), but you only had to write it once. Customers can see your whole product catalog without ever needing to talk to you or visit you. This is the power of the web: things on it are written only once, but can be downloaded endlessly - a good website runs itself, and keeps being useful to people for much longer than you'd expect.

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