Monday, February 20, 2017

I'm back from my whirlwind trip through Toy Fair and I'm beginning to comb through photos and post some highlights. For this event, I (Dan) teamed up with BZPower's Andrew (Black Six) to try to capture as much of the event as possible. We still didn't get everything - not even all the LEGO-related things. There's just too much; it's overwhelming. Right now, LEGO is everywhere. You've probably seen some tie-in products related to The LEGO Batman Movie already, and you should start bracing for a similar onslaught of officially licensed products tying into The LEGO Ninjago Movie as well (note: we won't be posting any Ninjago Movie info from Toy Fair, since most of it is under embargo, and the rest of it was probably supposed to be under embargo as well). That's before we get into all the companies selling accessories to be used with LEGO pieces, all the clone brands trying to copy LEGO, and all of the somewhat unrelated brands operating in a similar space. We got in some solid market research to better understand how some of the LEGO items were currently excited about stack up against the competition.

...all of which is pretty interesting, but admittedly a bit distant from our usual tack here of focusing on fascinating LEGO models. Most of our immediate coverage will be posted over on BZPower, where a landing page will show you what we've posted so far. Most of the really LEGO-specific items will be covered fairly soon, and we'll share information about some of the more distant toys as time rolls on. Keep an eye out for some of my photos to eventually show up on Flickr (since no LEGO fan site really needs to cover every toy I find interesting) as well. We'll keep you posted as event coverage continues to come together.

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