'Marvel's Cloak & Dagger' is Freeform's top digital debut in network's history

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The debut of "Marvel's Cloak & Dagger" (June 7, 8-9:03 p.m. EDT) ranked as Freeform's biggest series launch in over two years in total viewers (1.64 million). In fact, the series' opener stood as Freeform's most-watched drama telecast on any night since the series finale of "Pretty Little Liars" in June 2017.

In the first three days after its launch, "Marvel's Cloak & Dagger" stood as the best-ever digital debut in Freeform history (716,000 starts) and generated 7.3 million views across linear and digital platforms. The series was Thursday's No. 1 most-social scripted series with 112,000 engagements across Twitter, Instagram, Facebook and Tumblr.

After three days of TV playback, "Marvel's Cloak & Dagger" jumped by 78 percent in total viewers over its L+SD average (920,000 to 1.64 million in L+3) to post the largest-ever L+3 lift of any Freeform debut.