Brownie Brittle Paddington Facebook Sweepstakes

CHALLENGE

Drive awareness of Brownie Brittle as the official snack in the new ‘Paddington Bear’ movie.

PROCESS

Track Marketing created a Facebook consumer sweepstakes where consumers entered for a chance to win a flyaway trip to Hollywood to walk the red carpet movie premiere of the ‘Paddington Bear’ movie with Sheila G and Paddington Bear.