We help Main Street families get the protection they need at a price they can afford, invest for the future and get out of debt. We teach families fundamental financial principles that aren't taught in school and we give them an opportunity to build a business and transform their life.

Primerica Canada's roots date back to 1986 when the company began a revolutionary crusade to transform the life insurance industry.

Primerica originated the “Buy Term and Invest the Difference” philosophy which encourages families to purchase affordable term life insurance so they can get the protection they need at a price they can afford and have more money to invest in their family's future.

In 2010, Primerica became a newly independent company and is traded on the New York Stock Exchange under PRI. As the largest independent financial services marketing organization in North America, our goal is to dominate the changing financial services landscape for Main Street North America.