YMCA After-School (James Monroe Elementary)

In this initiative, students work with YMCA personnel and elementary school students at a local school that serves children who typically live in poverty. Our students will conduct a needs assessment related to health literacy, conduct an analysis of the context and design, execute and evaluate an effective health literacy program.

Students:

Identify and then prioritize health and medical education needs in this high-need population.

Articulate salient target population audience characteristics.

Prioritize various media and approaches for most effective communication given the target audience. Communication must match need and audience.

Develop communication objectives and plan for target audience and need.