Ruidoso Apparel by Montecarlo

Borrowing on the experience acquired from their father “George” Cury, a master hatter and artisan, his sons Samir and Jorge carry on the fine tradition of quality hat making. Today they incorporate all the fine techniques that the founder started back in 1949. Not a single step or process is skipped in bringing to the world a premium hat and leather jackets with old western charm. Today Bullhide and Ruidoso labels, Montecarlo's premium brands, incorporate all the western flavor and flair of the old west. Only the finest materials are used. Montecarlo has been recognized as a leader in the western fashion industry, because of their innovative and stylish designs. If it is backed by the Montecarlo label you know that you are getting a fine piece of Americana. Quality, excellence and service are the backbone of Montecarlo Hat Co. This message has never been lost throughout the years. It is one that lingers and remains today along with offering products with distinctive design, fit, finish and value.