Maximizing hotel revenue in a recession is a difficult, but not impossible task. There is, however, ample research pointing to the best way to succeed. Unfortunately the traditional "deep discount/heads in beds" strategy used by many hotels is not the best approach.
Find out the best...

As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 17, 2009 and followed it up with Advertise Aggressively in a Recession - Part 2 two days later.
There...

TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage.
Perhaps that's why last month's article - TripAdvisor makes an "offer you can't refuse"...

What hospitality marketing professional hasn't been caught up to some degree in Twitter Mania? Let's sell some rooms! So & So just sold 400 room nights through a promotion on Twitter. We should be out there.
I've read the same articles you have...

TripAdvisor may be the most controversial service in hospitality marketing today. Some hoteliers love it, while others have issues.
No matter what you think, TripAdvisor is making an offer you just can't refuse. A Business Listing on your TripAdvisor page at half off the regular rate. Sounds like they're...

Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009. So, by popular request, here is a list of the Magnificent Seven. Please enjoy the practical advice and marketing insights as you gear up for 2010.
Hotel Case Study -...

Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times.
"What happens in a hotel cycle [during a recession] is always exactly...

Okay, so the research study didn’t actually come out and say it, but anyone reading the recent Market Metrics’ Research on user generated content (aka TripAdvisor) could easily draw that conclusion. For several years Market Metrics has...

Last week's post, "The Media Are Killing Us," talked about how biased and sensationalized news reports on organizations conducting conferences hurts resorts and hotels. This week I would like to focus on the human suffering it is causing.
Do you think reporters, so eager to create...