What makes browsing the Web without ad-blocking such a horrible experience
is not just the load times, the malwares, and the tracking
(although these things are horrible).
It’s also the pop-overs masking actual content, the distracting animations,
and the auto-playing videos that start blasting sound without consent.

But even more “reasonable” ads are fundamentally about competing for your attention
and misleading you away from whatever you’re currently looking at.
To re-use a term from email spam, they are unsolicited.

Even if it’s perfectly performant, secure, and privacy-respecting
I want to block all unsolicited content.