Kellogg India Business Conference Presents the 2011

Social Innovation Competition

Sponsored By CRTI

In
Partnership with The Carol and Larry Levy Social Entrepreneurship Lab
and National Collegiate Inventors and Innovators Alliance (NCIIA)

Summary

In the last two decades, there have been a number of innovations by
companies operating in India that have had an enormous impact on
society. Whether we talk about the world’s cheapest car or the world’s
cheapest water purifier, the one cent shampoo sachet or the one cent
phone-call, a Hepatitis B vaccine at 3% of the prevailing cost or an
internet based bazaar for farmers to buy and sell goods, each idea had
a strong business case behind it in addition to its ability to
transform society.

With India growing the way it has been and with all the challenges it
has yet to overcome, the opportunities for social innovation are
immense. Keeping this in mind, we encourage ideas that can have a
meaningful impact on the life of the ordinary man and, at the same
time, can create sufficient returns for shareholders. Ideas that leverage technology to solve
problems including but not limited to:

Final Round -
Presentation of detailed business idea – 29th January 2011 at the India
Business Conference (Finalists get free entry to the conference).

Rules

Participation is limited to undergraduate/postgraduate students of any educational institution in the United States of America.

Initial Round – 10th January 2011 - 6pm CST

The permitted team size is two to four students. Each team
must submit a 8 slide deck including cover page, team information, logos and the
executive summary. The deck should clearly address the following
aspects -

Description of the Problem and the Solution

Financial Viability

Revenue Model

Scalability

Context (Target Customer Base, Size of Opportunity, etc.)

Uniqueness of the Idea

Social Impact and Metrics

There will be a panel of three judges for this round.
Results of the initial round will be given out by January 16th 2011.
Three teams will be selected for the final round.

Final Round – 29th January 2011 at the India Business Conference

Participants will be required to present a 15 slide deck which
elaborates on the key aspects of the initial round and in addition
identifies

Risks and competitive threats including macroeconomic conditions

Market Entry Challenges (specific to India)

Resources – (financing, IP, people required)

The judges for the final round will see the participants present their ideas and question them on the
same. Results of the final round will be given out on January 29th 2011 itself.

Prizes

First Prize: $10,000

Second Prize: $5,000

Post Competition Support

Mentoring for Business Plan Development

Option for participation in the NCIIA program and incubation via a 2-Semester Course

A Venture Lab for two worth $2500 including travel, hotel accomodation and workshop registration

If the winners are Kellogg/Northwestern students they will be offered
in addition, invitations for final round interviews for the Social
Entrepreneurship Fellowship in India from CRTI (fully paid summer
internship) and the Levy Lab Social Entrepreneurship Internship (funded
internship)