Billboard advertising dating website for white people turns heads

A billboard located along SR 201 in Utah is turning heads, advertising a dating website called "WhereWhitePeopleMeet.com."

The website says it is an alternative to other dating websites that cater to certain groups. And although the site advertises itself for a specific race, the company has said anyone of any race may join as long as they are over the age of 18.

There are dating sites that cater to specific races and groups, such as blackpeoplemeet.com, jdate and ChristianMingle, but that has not stopped a storm of backlash on Twitter.

So far the site has fewer than 300 registered users, and in order to communicate with other users, individuals must pay a $15 monthly subscription fee.

There's a whitepeoplemeet dating site in Utah? White people are having difficulty meeting other white people in Utah? I.... ?