Brisbane Vegan Festival Branding

I worked with Ali in 2016 as he created flyer, poster and banner artwork for Brisvegan Fest 2016. Ali is prompt and highly professional with excellent original, clean and creative designs. I look forward to working with him again on the same event in 2017.
Sarah Wade, Event Coordinator, BrisVegan Fest.

The first Brisbane Vegan Festival was held in September 2016 in Davies Park, West End. I jumped on board at a late stage to help design some peripherals for the event’s promotion.

I envisioned a very lo-fi homemade look for the festival branding. The poster was used extensively all over Brisbane in the weeks leading up to the event.

I started by crafting an ice-cream using the iPad and Procrete app, and it grew around this central item. My thought was to offset perceptions of veganism from the Young Ones days.

The idea made sense, but arranging the items was awkward. Some working file snapshots below… spot the differences:

While working on the poster, I mentioned that the current event logo could really be improved and proposed new ones in the artwork I delivered. (Provided, original logo:)

Because there was already a lot of brand collateral in the public sphere, i limited the logo revisions to being incremental. The iterations were well accepted and will likely be used in this year’s event. I’ll be suggesting the one in the top right.

I also created a promotional poster for the kids zone which would host some children’s entertainers. It was kind of slapped together and has horrible typography, due to time restrains, not talent restraints, obviously, but still went down well for being vibrant and concise. In hindsight I could have limited the colours to a saner scheme.