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Social media platforms are used by everyone and if someone is saying that they don't use them, well, you know what it is. Facebook is one of the most famous and highly used social media platforms. This platform is used by millions of people making this platform one of the most diverse. You can find people of all age groups from everywhere in the world and that is one point that is attracting business owners. They are using Facebook to promote their business.

With so many people on this platform, they are able to get a lot of attention. They can target their audience easily. One of the major aims of a business profile is to increase engagement of the page and that is how you can get a lot of benefits. Engagement holds major importance on social media platforms and here are some reasons justifying this statement for Facebook.

Visibility: There are millions of people posting tons of content each day and Facebook has to filter the quality content so that it can be visible to people. How will Facebook do that? Through algorithm. Facebook has changed its algorithm according to which only the posts having a lot of engagement will be visible to most people. That includes likes and comments majorly. If you are getting enough engagement on your post/content, your content will not be able to get visibility. If your content is amazingly engaging then your business will be a big success.

Reach: Having great engagement on your profile means it is reaching to more and more people and with the algorithm, your post will reach out to more audiences. If more people are coming on your profile then there are high chances that they are sharing your content with their peers and this is how your profile would grow more. When the reach of your content will be increased, new potential customers will come.

Interest: If someone new lands on your profile and has amazing engagement, it will awake the interest of that person. After seeing hunters of likes and comments, your new potential audience will start to engage themselves increasing the graph of engagement more.

If you are wondering what can you do to increase the engagement then the first thing to do is focus on content. If you are having amazing content then engagement will increase automatically as people would like to engage with your amazing content. Be it images, videos, or captions, everything should be at its best and that's how you will get the best result. But this might take some time and if you want to increase the engagement instantly then you have the option of buying comments from amazing companies like BRSM which is helping many profiles to grow.