Thanks to the start of the London 2012 Olympics Sega climb to No1 for the first time in 5 weeks on chart with ‘London 2012: The Official Video Game’(+25%).

‘Lego Batman 2: DC Super Heroes’ (-8%) drops to No2 after a 5 week unbroken reign at the top and Sega can also celebrate the success of ‘Mario & Sonic London 2012 Olympic Games’ which climbs 5 places to No3 (+21%) – a best ever chart position for this title, which has been out for 38 weeks on Wii and 25 weeks on 3DS (previous best was All Formats No4 in week 7 this year, the week after the 3DS version launched). Nintendo’s 3DS XL launched on Saturday 28th July and is only the 2nd videogame hardware format to launch on a Saturday, the last time was for N64 on 1st March, 1997.

There were also 4 new 3DS software titles launched this week of which 2 are Nintendo first party, also launched on Saturday 28th (New Art Academy & Freakyforms). However, it is only Nintendo’s ‘Pokemon Conquest’ on DS that makes the Top 40, in at No17 - the Pokemon brand is currently the 10th biggest unit shifter of all videogame brands tracked over the last 15 years. For the record, the only new 3DS title to make the 3DS Top 20 was ‘New Art Academy’ at No9, one of the few titles that are exempt from PEGI ratings.