A. Nigl Ph.D. and D. Grey Skylab (www.skylab.world) is one of the world’s most robust, white-labeled social media engagement platforms and was created to leverage the principles of the science of engagement. Its scientific foundation seamlessly integrates and...

With its official launch on the 22nd of March, CheerLife couldn’t be creating a larger impact in the cheerleading community as it is at the moment. For those of you that don’t know much about cheerleading, it is arguably one of the most grueling and...

It is one thing to have devoted fans that follow you across multiple platforms. It is another to have tribal leaders who direct a community. This is a very important distinction if your goal is to create sustained engagement. This could be seen as the Holy Grail of...

Millennials make up 25% percent of consumers, that’s about 1.3 trillion dollars. ​ Here is an in-depth look at how to win their hearts, get their attention, and spend their hard earned cash on you! When it comes to the marketplace these days, millennials have a...

The Science of Engagement explores the way that technology is being leveraged to quantify the interaction between brand and consumer. When boiled down, the Science of Engagement looks to answer two pivotal questions: Can you turn followers into co-creators? What is...