6.1 Million Reasons Why Your Company Can’t Avoid Social Media Any Longer

To tweet, or not to tweet, that is the question.My answer, “I always thinketh thou shouldst Tweet!”
{In fact, go ahead and Tweet that!}

Let’s face it, we are no longer in the Shakespearean era, or even in the 19th century — times are changing. Like it or not, your potential customers are no longer buying like they used to. A catchy radio ad or flashy billboard just won’t cut it anymore.

Today’s customers are doing their research. They look up companies online to see what they’re all about — who follows them, their company culture, what they share, and ultimately if they like them or not. It’s not just about your product anymore. Crazy isn’t it?

Companies are starting to become like rock bands and famous actors and actresses — they’re starting to gain a following and a fan base. These people literally invest their time and money into a company like they would their favorite pop star. Don’t believe me? Let’s look at Starbucks, for example.

I’d be remiss if I didn’t mention a way to reach out to me via social media: I invite you to connect with Cultivate on LinkedIn. And if you don’t have a LinkedIn account yet (you really should…get details for setting up your LinkedIn profile here), you can always email us, too. We’re here to help.