Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts.

So it’s no surprise they’d be back a day after the iPad’s release, trying to get one of those suckers into the legendary Blendtec Blender, attempting to turn that over sized iPhone into grey dust!