“Get Delicious”

"Get Delicious" was a global campaign designed to elevate Bacardi Flavors to a competitive level of style and sophistication in the flavored spirits market. Our Koons-meets-Klimpt approach to the print let each unique product provide its own flavoricious twist.

“Out You Go”

"Out You Go" was the first major branding effort for the Outdoor Life Network (now Versus). The line served as the rallying cry for the network, encouraging people to engage their passion for the great outdoors and to watch OLN when they happened to be indoors.

“Click On The Icon”

This ad promoted one of the first major webcast events ever—the Christie's auction of Marilyn Monroe's personal property. It won a New York Festivals award, which slightly lessons the sting of how long ago the piece was actually created.

“Stay Close”

"Stay Close" is an awareness campaign created for PFLAG NYC, an organization dedicated to helping families keep relationships strong regardless of sexual orientation. The ads feature straight celebrities and their gay loved ones with a simple message of encouragement. It is a 100% pro bono effort.

“Vroomissimo”

"Vroomissimo" was a campaign created for Vespa of New York City and the Tri-State Area. To create these unique shots, world-renown photographers like Ellen Von Unwerth and Moshe Brakha drew inspiration from the playful Italian adjectives we invented to describe the products.

“The Possibilities”

The "Possibilities" campaign was created as part of a major re-branding effort for Macy's that celebrated the year-round, gift-like wonder of all items purchased at the famed department store. The effort inspired a complete re-design of their shopping bags which is still in effect today.

“Tattoo Filosofía”

"Tattoo Filosofía" was a print and outdoor campaign created for Bacardi Spain.The images featured actual tattoo art and headlines channeling the liveliness, passion, and wisdom of the Bacardi brand.

“Say It Out Loud”

The "Say It Out Loud" campaign promoted an innovative Excite.com product called VoiceChat (a predecessor to services like Skype). By sounding out the bizarre headlines, these outdoor ads taught people the difference between typical text-based communications and this unique voice-based offering.