What do Airbnb, Uber and Waze have in common, besides the fact that they are relatively new companies worth billions of dollars? Ask Salim Ishmail, author of Exponential Organizations, and 10X advocates including Peter Diamandis, Peter Thiel and Elan Musk, and you’ll get this answer: Exponential Thinking – the use of new organizational techniques that leverage accelerating technologies and non-owned assets to have a disproportionately large (10X) impact or output.