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SAN FRANCISCO, CA – February 12, 2014 – To help enterprise companies capitalize on social media across their organizations, HootSuite, the world’s most widely adopted social relationship platform, has announced a new global event series, Connect via HootSuite. The first event takes place in San Francisco on February 26, 2014 and will focus on social business in the enterprise. Connect via HootSuite will give attendees the opportunity to hear from thought leaders, experts and HootSuite Enterprise customers on actionable best practices to empower broad social media adoption and business success.

The rise of digital has created a new paradigm for businesses, and Gartner predicts that digital business incompetence will cause a quarter of businesses to lose their market position by 2017. While nearly 90 percent of marketers agree that social media is important to stay competitive, more than two thirds are challenged to turn social media data into something actionable (source: Harris Survey, sponsored by HootSuite). Connect via HootSuite will help enterprises unlock the true value of social media, and realize ROI on everything from awareness to lead generation.

“As the world stands at this pivotal point around data and digital business advantage, it is imperative that we look at social media through a different lens,” said Ryan Holmes, CEO of HootSuite. “Social media isn’t just about communication. It’s about business. HootSuite and its customers have been at the forefront of social media innovation, and we understand how to help enterprises close that gap by giving them the tools and insights to maintain a competitive advantage.”

“For a company to be successful today it must embrace all channels, and social marketing is a critical part of that equation,” says Sanjay Dholakia, CMO of Marketo. “HootSuite allows us to better understand the impact of social media and engage customers more strategically through social channels. As social media becomes a more important part of how our customers communicate, we will continue to invest here.”

HootSuite, the world’s most widely adopted social relationship platform, serves more than eight million users across 175 countries worldwide, including 744 of Fortune 1000 companies.

About Hootsuite

Hootsuite is the most widely used social media management platform, trusted by more than 16 million people and employees at 80% of the Fortune 1000. Hootsuite's unparalleled expertise, customer insights at scale, and collaborative ecosystem, uniquely help people and organizations to succeed with social. To learn more, visitwww.hootsuite.com.