Raghav Subramanian joins Lintas Media Group as COO

Its official -- Raghav Subramanian is joining Lintas Media Group as COO. Subramanian comes with two decades of experience in the business of media, consulting, analytics and research. He has spent a decade in New York, with GroupM, working on large worldwide clients. Post coming back to India a year and a half ago, he has headed Strategy across VivaKi Media Brands.

He will take on the mantle of running LMG’s media business, reporting to Sudha Natrajan, Deputy CEO, Lintas Media Group, and will be based in Delhi. He will also be responsible for LMG’s digital offering.

Lynn de Souza, Chairman and CEO, Lintas Media Group, welcomed Raghav, who she feels will help greatly in taking LMG’s product offering to meet the new age consumer’s needs better. “His vast experience in various facets of the complete media product, including Value Added Services, is what we were looking for, for a while,” Lynn said in a press statement.

Raghav added that he is excited about this challenging new role. He said, “Lintas as a brand has enjoyed great reputation and pedigree lineage. It will be a delight to be part of the Lintas family.”

Natrajan added here, “I am extremely pleased to have a mind as seasoned and bright as Raghav, joining LMG. His being an old hat in the Delhi business circles, will propel new business initiatives too.”