Telecom NZ said today it will change its name to Spark later this year.

A media statement from CEO Simon Moutter says the new new name “better reflects the company’s new direction”. He says:

“As a company we’ve moved far beyond the home telephone. Spark better represents what we are today – it is all about digital services, fibre, mobile, data, cloud, entertainment, apps, or whatever new technology is around the corner.”

Telecom New Zealand will become Spark New Zealand Limited while the company’s Gen-i division will become Spark Digital Solutions. Telecom Digital Ventures will become Spark Ventures.