Absolut Electric Bottle Display

An animated showcase embodying Absolut's passion for nightlife

The biggest challenge for any liquor brand in an off-trade environment is standing out amongst the crowded shelves. Taking inspiration from Absolut’s “Night” campaign, Outform resolved the challenge by creating an exciting and electrifying display, igniting Absolut’s brand presence through lights and animations. With the classic Absolut silhouette as the main focal point, the display is able to capture shopper’s attention instantaneously to convert consideration into a purchase decision.

Challenge.

How do you disrupt busy shoppers in a crowded and highly competitive environment?

Strategy.

Create brand recall by using Absolut’s above the line branding in a dynamic and attention grabbing retail display.

Result.

By making the display compliant with global branding and introducing unexpected elements into retail, these displays have been able to lift sales across the board.