Whoever designed this package of buttermilk may well have had something else on their mind at the time.

There’s no escaping it: the design on this carton looks a lot like a penis. And it’s a carton of buttermilk. We don’t need to say much more.

The unfortunate design hasn’t gone unnoticed and attracted puns galore when it was posted on Reddit over the weekend. “They really made a cock and balls of this branding,” quipped redditor andyburdens, who said he found the cartons on the shelves of an Irish Tesco branch.

And in case you were wondering: it’s not photoshopped, though the item is only available on Tesco’s Irish website.

It hasn’t helped that one mischievous customer appears to have added a crease to the carton on the right to make it look even more like a penis.