LOS ANGELES — PVR Inc has announced the appointment of Anna Lee, founder of Hologirls, as the company’s chief operating officer (COO).

The company says that Lee will play a leading role in developing PVR’s operational strategies in effort to capitalize on the anticipated long-term growth of the emerging virtual reality technology. Lee is also looking forward to collaborating with PVR’s Chief Marketing Officer (and VR pioneer entrepreneur) Ela Darling.

“I love working with startups and in the VR Space, plus the team is amazing,” Lee explains, “but the chance to work with Ela Darling — whom I admire greatly — was what sealed the deal for me.”

“I’m impressed with the company’s state-of-the-art PVR IRIS headset, and I see its potential for becoming a strong contender in the VRHDM Market,” Lee adds. “The development of their own VR camera was a great draw for me, and PVR.fun has incredible potential to become the go-to content platform for all adult VR content… plus it’s great a place for me to host my own content.”

Lee’s career in adult industry began in the early 2000s when she co-started a phone sex company Court3san. Later in 2005 she advanced into the virtual reality market as President of Utherverse Digital, which is architects of adult virtual world Red Light Center. Then in 2015 as President and Executive Producer of HoloFilm Productions, creators of HoloGirlsVR.

PVR has already made some splash in the industry, with the company up for a 2019 XBIZ Award. Whilest Darling was nominated for Community Figure of the Year, and Lee herself is a three-time XBIZ Exec Award nominee for Progress Leadership.

“I have felt the strong desire to work on my own content for some time, and create a brand that is truly reflective of my own creativity and vision,” says Lee, who has spent 14 of a nearly 20-year career in the adult industry, involved in VR and virtual world technologies, noting that in order to create demand for content, headsets need to get into the hands of people. “PVR solved this problem for me. I can use my experience and expertise in this segment of the industry to get VR headsets out in the market and create an environment that supports my content creation goals.”

Lee says her goals for PVR in 2019 include “selling as many IRIS headsets as possible to create the tipping point necessary to push VR where we need it to go in order to create a massive need for amazing VR content.”

“We are launching exciting projects in the new year and looking to collaborate with other studios on content,” Lee concludes. “We welcome their input!”