Tuesday - March 20, 2018

Vitae London: The new watch brand changing the lives of children in Africa

Posted onJuly 18, 2016

Vitae London is an emerging watch company. Vitae means ‘life’ in Latin, and their mantra is to change children’s lives in Africa. The start-up, founded by William Adoasi, first launched last year in London.

Purchasing a watch enables you to partner with their vision, directly influencing children’s lives for the better. With the products you buy, children are provided with two sets of a full school uniform, a bag and shoes to get them through the scholastic year – “Your Watch, Their Future”.

William, who is also a Virgin Startup ambassador, is often vocal about his reasons behind launching the brand stating, “Statistics show that the higher the level of education, the lower the level of poverty. I wanted to create a way to empower children with the necessary resources needed for them to attend school.”

Since launching in November 2015, Vitae London has sold in 22 countries, released two collections and has the backing of several influencers such as Richard Branson, Emeli Sande and Paloma Faith showing their support for the cause.

Both collections released, ‘Classic’ and ‘Walmer’ add a subtle, simple and sophisticated edge to your outfit. They aim to pair minimalistic designs with modern, and unique styles. Ranging from the classic design set in leather, to the newest range in tones of silver, rose gold and yellow gold. The product proves versatile for any occasion and any demographic.

With a constantly developing vision, the future of Vitae London is promising, and is sure to grow, as they release new innovative designs and impact more children’s lives.