We were tasked with creating a launch campaign for King Price's cybersure insurance, which insures businesses against cyber-attacks.

We created a retro Space Invaders type game designed to educate clients about the world of cyber insurance and security. The crypto currency prize of a share in R1 million in Bitcoin, like the cyber threat, is virtual.

To support the game, we created a TVC that directed viewers to the game. Digital banners and page takeovers supported the commercial. As a PR intervention, we branded a mini arcade game and delivered it to key influencers along with information on cyber security.