This prompted concerns about lack of competition for consumers. In 1989, a report titled "The Supply of Beer: A report on the supply of beer for retail sale in the United Kingdom" was published[2] by the Competition Commission. The Report contained a number of adverse findings related to the vertical integration between brewing and pub retailing, and made recommendations aimed at loosening the tie between pub retailing and brewing to facilitate easier entry by, and increasing competition between, brewers, wholesalers and pub retailers.

The Orders restricted the number of tied pubs that could be owned by large breweries in the United Kingdom to 2,000, and required large brewer landlords to allow a guest ale to be sourced by tenants from someone other than their landlord. The industry responded by spinning off purely pub-owning companies ("pubcos"), such as (Punch Taverns, Enterprise Inns, and Admiral Taverns) from the older brewing-and-owning companies (notably Allied Lyons, Bass, and Scottish & Newcastle). Other companies were established such as Pub Estates Group to purchase some of the pubs for sale.

The Beer Orders were revoked in January 2003, by which time the industry had been transformed from the position in the 1980s. A House of Commons report in 2004 found that "Under any of the market definitions we have chosen, no one company, be it pubco, brewer or retail pub chain, holds a dominant position in the total market for beer".[3]