INSITUM is a leading strategic innovation consulting firm.

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INSITUM is a leading strategic innovation consulting firm.

We help organizations solve complex, strategic and ambiguous problems through people-centered approaches.

For over a decade, INSITUM has been solving key innovation challenges and developing innovation capabilities for the world’s leading companies. Our innovation approach is centered on understanding and co-creating with the people who use, buy, distribute, sell, influence and/or interact with our clients' products and services.

We work globally. With more than 150 consultants and offices in Chicago, Barcelona, Mexico City, Bogota, Lima, São Paulo, and Buenos Aires, we have many trusted partners in other parts of the world, most notably Asia/Pacific, Middle East and Africa.

Administrator by profession, philosopher by vocation -- a natural day-dreamer.

Impatient, but tolerant.

Music enthusiast.

Loves eating, but not cooking.

Mauricio Ramírez

Surprisingly, an economist.

Concerned and amazed by everything related to numbers.

Always ready to travel.

Night person.

No dairy, please!

Diana Victoria Hernández Islas

Her daily quest is becoming a better person.

Constant goal setter and accomplisher.

She loves extreme rides + games, plus watching suspenseful films.

Hates injustice.

Isela Martínez

Seeks to improve the performance of the accounting department.

Affected by the energy of numbers + their endless possibilities.

Always trying to strengthen team work.

Passionate about music + poetry.

Julián Cobos

Always in search of the best way to manage project resources.

Responsible, honest + unconditional.

Admirer + follower of Colombian athletes.

Makes the most of his days by giving the best he can.

Characterized by his questions, not by his answers.

Gaby Klerian

Expert in the creative problem-solving process.

Faithful believer that her work is helping the world become a better place.

Hands-on, thoughtful, self-motivated strategist.

Interests: visual art, ballet, traveling, family + adventures.

Alan Lozano

Constantly questioning the "why" + "how" of things.

A natural Otaku, melomaniac, amateur film addict, football lover.

Loves to interpret latent innovation capabilities of people.

Convinced that videogames make humans smarter.

Focused on achieving goals + exceeding expectations.

Alberto Paz

A passionate IT pro on a constant quest to control IT viruses + bugs.

He always has an answer for everything -- just give him a moment.

If you want to play basketball, he is your man.

Despite his profession, a surprisingly good dancer.

Miguel Romero

Too analytical for his own good, he thinks.

Constantly looking forward to doing the best he can.

Passionate about exercise in general, but is now particularly passionate about swimming.

Always trying to be the best dad possible.

Juan Felipe Vidal

Quintessential, detail-oriented observer.

Loves looking for solutions to clients' questions.

Fascinated by nature's perfection.

Intuitive photographer. Passionate about sports -- all of them!

Proud + happy father.

Eduardo Velázquez

Olivia Radillo

Daniel Martínez

Bilingual in Spanish + Triqui (local dialect from Oaxaca).

Always interested in learning new things.

Passionate about his work.

Constantly striving to reach his goals.

Obsessed with making teams work well together.

Evelyn Roth

José Luis Almanza

Clients

We roll up our sleeves and get to work. We generate results that matter, collaborating side-by-side with our clients.

We are fortunate to work with leading global organizations that rely on us to help them solve their greatest challenges.

We Develop Solutions for Growth

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We Develop Solutions for Growth

We work with global companies, startups and the public sector to develop new and improved products, services, brands and experiences based on a deep understanding of people. We also help organizations develop their own internal culture of innovation.

Strategic Research

Understanding your clients and trends affecting your business.

Ethnography & Insights Development

Strategic Segmentation

Ad-hoc Research

Brand Strategy

Developing the most differentia-ting brand strategy for your company.

Brand Experience

Brand Positioning

Brand Design

Product Definition

Developing a more competitive product portfolio for your market.

Concept Development

Product Design

Design Language

Service Design

Defining the best customer experience across all service touchpoints.

Service Design Diagnose

Customer Experience

Process Innovation

Healthcare Services

Making healthcare and medical experiences more patient-centered.

Patient Journeys

Patient Programs Definition

Prescription Algorithms Mapping

Organizational Innovation

Implementing and supporting an innovation culture.

Strategy & Pipeline

Capabilities

Process & Methodology

Social Innovation

Amplifying positive impact by creating solutions that meet the needs of society as a whole.

Public Service Design

Behavior Change

Participatory Design

Digital Strategy

Delivering the ideal digital experience for your customers and stakeholders.

INSITUM INSIDE

Creating impact in the world

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Creating impact in the world

At INSITUM, we strive to create positive impact in the world by crafting solutions that are meaningful to people and that create sustainable value for organizations. Our work is the result of close collaboration and lasting relationships with our clients. Here are a few examples:

At INSITUM we love to explore new territories and share our collective knowledge. This is what is happening across our offices and beyond:

News

The Argentinean business newspaper El Cronista interviewed INSITUM's CEO Luis Arnal. He talked about the role of empathy to innovate in the public sector and how to apply design thinking in the government.

INSITUM CEO Luis Arnal spoke at the Universidad del Pacífico about the innovation skills required for a better tomorrow. In this short interview you can check the highlights of his talk, his vision on innovation, and how organizations should leave their comfort zone to find appropriate solutions to their problems.

Events

INSITUM Director Rodrigo Isasi will be speaking at Insight Innovation Exchange Latin America 2016, a conference that will take place in Lima, this 24-25 August. People come to IIeX to find out what’s new in the realm of insights, to be challenged and inspired while finding practical solutions, and to meet their future business partners.

INSITUM Director Martin Zabaleta will be with Banco Galicia presenting the Galicia Move case on June 28th during the 16º Congreso Internacional de Tecnología para el Negocio Financiero. Galicia Move is an award winning banking service targeting youth designed by INSITUM and Banco Galicia in 2013/2014.

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Dare to envision the future?

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Dare to envision the future?

At INSITUM, we continually seek enthusiastic and creative people to be part of our team. Are you an idealistic, pragmatic and bold thinker who wants to contribute to projects that matter? If so, we want to hear from you.