This Brand Sold Fake Merchandise During Fashion Week

In the midst of all the glitz and glamour of fashion week, Italian denim brand Diesel opened a pop-up store unlike any other. Set in New York City's famed fake-fashion destination, the Canal Street setup featured a knockoff store that sold one-of-a-kind creations.

IMAGE Nicole Andersson

IMAGE Nicole Andersson

IMAGE Nicole Andersson

To further push the counterfeit experience, the logo was disguised as DEISEL, and the store was stocked with original collector's items parading as fake merchandise. (Confused yet?)