What is the function of web banners?

A web banner, also referred an advertisement displayed on a webpage. Although banners are commonly considered a nuisance, similar to television commercials, the revenue from hosting web banners provides the funding for most non-sales websites. Web banners are nearly as old as the public Internet.

This form of online advertising entails embedding an advertisement into a Internet page. It is intended to attract traffic to a site by linking to the website of the advertiser. The advertisement known as a “click through”. In many cases, banners are delivered by a sentral ad server. Many web surfers regard these advertisements as highly annoying because they distract from a web page’s actual content. Newer web browsers often include options to disable pop-ups or block images from selected websites. Banners have been a major part of the World Wide Web world since its early days. Copywriters burn the midnight oil looking for new designs that will grab the visitor’s attention and compel him to click on their banner. This article discusses some of the most successful banner designs.

Copywriters and web designers are always looking for ways to arouse the website visitor’s curiosity. As banner designers their goal is to attract the visitor to the banner, usually completely ignoring the other elements on the web page that are more important to the website owner. However, because the “Do Not Click Here” slogan tells us nothing about what is on the next page, it arouses the visitor’s curiosity and makes it almost impossible not to click on this banner to see what’s behind it. The web banner ad typically displays a product or service, incites the Internet user to purchase it, and, if clicked, loads the appropriate sales website. The party owning the website displaying the banner typically is paid by the advertising party, according to the number of unique Internet users who click on the web banner. Usually though, advertisers use advertising services to serve their advertisements, resulting in a revshare system and higher quality ad placement. Website designers are always seeking to be different with their design ideas. One banner fashion trend that can be found lately is Black and White banners. Although research shows that blue and yellow are the most efficient color to use in a banner, Black and White banners have been seen a lot lately.

It’s probably something that will eventually vanish, but the idea behind it is to be different and to make the user wonder what’s up and hopefully click on the banner to find out