Started as Underground Element, its original venture was that of music, art and design. Unfortunately the company suffered hard times and Schillereff was left with a hard decision, to start again or continue driving hard with Element. He continued, and now we have one of the most successful brands on the skate scene, and with riders such as Chad Muska, Ray Barbee, Mark Appleyard and Bam Magera sporting the classic Elemental logo on their clothing and decks you’d be hard pushed to find a more influential brand.