Royal Lee Organics

The brand Intelligent, Healthful Living carries through to all the Royal Lee Organics marketing, including their grains and redesigned flour mill. The rich design speaks to the quality of the mill: it’s the best in the market. By far.

Royal Lee Organics

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Because upscale consumers are often searching the web on their phones and tablets, iNET built a mobile responsive site to display perfectly on these devices.

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iNET masterminded an SEO campaign to prevail in search engines, owning Google queries for all web-surfers curious about flour mills.

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iNET invested a great deal of time in Flourpedia, a comprehensive guide that’s jam-packed with everything anyone could possibly hope to know about all the different flour types.

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Step-by-step visual guides offer a good look at the Lee Household Flour Mill. To top it off, all videos stream dynamically right from the homepage.

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Royal Lee’s custom developed website marries a beautiful design with an intricate, user-friendly layout. The elaborate coding allows for slick, symmetrical content placement, making the most of its interactive space.

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Intelligent, Healthful Living® is the brand iNET created to represent Royal Lee Organics.

Click the links above to learn all about the unparalleled web marketing services that iNET provided Royal Lee Organics

iNET’s Web Marketers Make Dough for Milwaukee Flour Mill Manufacturer

Dr. Royal Lee was a Wisconsin visionary. His prolific work on centrifugal units in the ‘20s earned hundreds of mechanical engineering patents. Most notable was a technology that pureed food (Lee Liquidator) and another that extracted juice from puree (Pexton Press). He also invented numerous footswitches and scientific applications still used in manufacturing today. Dr. Lee’s namesake graces two companies managed by iNET Web: Lee Engineering and Royal Lee Organics.

Website Dilemmas

Royal Lee Organics incorporated around Dr. Lee’s home-use flour mill. The mill incorporates the centrifugal governor technology Dr. Lee invented in the '20s to solve the industry problem of controlling process motor speeds while under load. He solved the problem masterfully, but his namesake company had a problem of its own: promoting the mill on the web to consumers who didn’t know what it was or how much they wanted the mill. In a move as ingenious as Dr. Lee enrolling in Marquette’s school of dentistry to study drill motor technology, Royal Lee Organics contacted iNET Web.

Website Technology Implemented

Website Outcome

Informed consumers are willing consumers. If you have a quality product that meets a consumer needs, they will become YOUR consumers. iNET Web’s copywriters and SEO specialists went to the grind on a Flourpedia informational page, an unprecedented cornucopia of information about millable plants and organics. In clear, concise detail, our web content development team covered the spectrum of DIY flour-making with dozens of grains, nuts and seeds. iNET Web’s search engine optimization specialists then paired each description with recipes. Our web marketing strategy maximized user interaction and time-on-site.

iNET Web’s strategic Flourpedia copy fulfilled searchers' questions. Google searchers with queries such as “how to make semolina flour,” “quinoa flour pizza crust” and “spelt flour substitute” landed on Flourpedia’s pages. Users explored other pages from there. Most of this wave of users funneled to the web page were new visitors. It translated to new contacts for Royal Lee through its web-based contact page. Royal Lee found its customer base, and the company's online volume is flourishing. iNET Web’s creative geniuses know good marketing is like yeast: a little of it leavens the whole lump of dough.

Royal Lee Organics is just one of several nutritionists turning a profit with help from iNET.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.