Follow these guide lines and you should not go too far wrong. Remember you will get free publicity and they always need news. So it’s worth persevering and learning how to write a press release.

Tip: The impossible is often untried.

********************************************************************* Resource Box: Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/ ********************************************************************* **Attn: Ezine Editors / Site Owners / Webmasters / everyone** Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place, do not modify content and include our resource box as listed above. You can use other articles similarly from http://www.be-your-own-business-expert.com/Articles.html

Michael Harrison is an author, publisher and business consultant specialising in helping business owners and individuals to realise and release the full potential of their situation. He has helped many people to improve their business situations and advised and supported individuals to embark on new directions in their careers.

Maximizing Your Yellow Page Investment

Written by Lisa Packer

Continued from page 1

But your business may be better than one that starts with “A.” So why don’t you tell me that? Move your company name to bottom, beside your phone number, and greet me with a bold headline telling me just what’s so great about you. Invest in a few lines of copy (get rid of photo of your store if you have to – I don’t really care about it, anyway) that prove you can deliver on some great promises.

Did you know that making those changes can increase your response by 600%? Yes, really. That beats having an “A” name any day!

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.