Brazil has been cited as an attractive country to FDI among countries such as China, India, Russia and South Africa. That’s been happening due to a persistent development of economic stability policies, increased privatization process and creation of incentives in order to attract foreign investors. Nonetheless, it is still extremely bureaucratic to start a company in Brazil; consequently, the longer it takes to make things legal, the more expensive will be the final process.

The final cost to start up a company in Brazil is three times higher than in other BRICS countries. Besides that, other factors such as corruption, costly taxes and labor scenario and high interest rates make Brazil a difficult place of doing business.

Although the middle class increased considerably, the social discrepancy is still very high and the concentration of power aligned with corruption result in companies getting stuck in the process of being established in the country.

Cultural and market knowledge are fundamental but not enough in order to a company obtain timely success when corruption and bureaucracy are hand to hand

After reading the article ‘ E-ethical leadership for virtual project teams’ I could connect the principles of Kantian ethics, motivation and trust and the Stakeholder Theory to the principles of conscious capitalism preached by MacKey and Sisodia (2013, pp. 56) in which a company should create value to all its stakeholders impacting positively on society through ethical behavior and sense of justice.Linking ethical behavior and culture can be paradoxical and we can clearly find companies that through unethical attitudes take advantage of collectivist countries such as India in which according to Hofstede one would be dependent on the boss in order to obtain power direction and would accept unequal rights due to power privilege. Examples of lack of business ethics are the sweatshops in India, in which companies such as Nike uses the term outsourcing to cover a real situation of exploitation. I’m not saying that being a collectivist society is the only reason for the existence of sweatshops but I’m saying that it could be one favorable factor since the population would act passively facing the situation as if it was their destiny.

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