Archive for May, 2013

Online Marketing Is Absolutely Essential

In today’s word, more and more consumers are turning to the internet to find the products and services that they need. In fact did you know that the vast majority of internet users’ online experiences begin with a visit to a search engine? Furthermore, this trend is only increasing as more and more consumers use mobile devices. Increasingly online connectivity through tablets and smartphones means that consumers are more informed than ever, and that brick and mortar stores face challenges from online retailers in an unprecedented way. Therefore, online marketing is an integral part of running a business.

Important aspects of online marketing include search engine optimization, social media marketing, and web design. SEO, or Search Engine Optimization, is a particularly important aspect of online marketing. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Three quarters of people who perform an Internet search find what they are looking for on the first SERP (search engine result page) and do not bother going past the first page. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also essential that a website appear in organic rankings: 79 percent of search engine users say they almost always click on natural search results, while 80 percent of search engine users say they rarely or never click on the sponsored search results. Search engine optimization, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.

Social media marketing is also essential. In today’s world more and more consumers are utilizing social media to obtain more information about products, services, and companies. Therefore, part of running a successful business is having a presence on various social media sites, such as twitter, Facebook, linkedin, etc. Therefore, social media marketing or social media Seo is absolutely crucial.

However, if you don’t have the time, talent, or resources to effectively develop an internet marking program, you may want outsource. For example, if your company doesn’t have the time or the talent to preform search engine optimization services in house, it can be advantageous to consider an SEO service company or an SEO service firm. Interestingly, more and more businesses are choosing to export search engine optimization to an Seo company. You may also want to look into social media outsourcing. Outsourcing social media SEO can save your company time and energy. There are many different social media management firms who can help your company to develop an effective social media campaign. However, it is essential that you properly communicate with whichever firm you decide to hire. The firm should have a solid understanding of your form and your company so that they can accurately convey your company’s message via social media sites. Overall, effectively outsourcing online marketing, such as social media marketing or search engine optimization marketing, can be an excellent option.

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