We are guerrilla geographers.

I’m very pleased to be working with InterContinental Hotels & Resorts to explore how globalisation is changing local places. It’s an innovative project to understand how the unique and complex interdependencies between people, countries and global brands are changing destination, including those that we call home.

This video introduces the project and is an invitation to join the TED conversation or share your opinion on Twitter through the hashtag #FutureOfLocal. I’m excited to be part of this investigation into the relationship between travel, sense of place, local needs and global brands. Please do contribute your thoughts, ideas and opinions as well as spread the word about this valuable and open conversation.