8 January 2017Vennersys Launches Dedicated Travel Trade Site

With smartphone sales at an all-time high, the facility to make, confirm and amend online bookings and to customise the visitor experience is now a requirement rather than a choice for any consumer-facing commerce platform.

The expectation that any transaction can take place online and on a mobile device with a minimum amount of effort also translates into the travel trade market.

Top visitor attractions are already reaping the rewards from smarter e-ticketing which allow them adapt their offer e.g. in terms of discounts, merchandise or specific activities, depending on the tour operator they’re working with.

Simon Kniveton, Director at ticketing software company Vennersys, said it had identified this trend, and as a result has launched a dedicated travel trade and affiliate ticketing site which enables trade operators to buy tickets on behalf of their customers e.g. a tour operator or coach company, or even a tourist information centre or ticket office.

He said: “Venpos system is already used by Tesco Clubcard to enable Clubcard to be able to electronically issue admission tickets in exchange for Clubcard points for some of its leading UK visitor attractions. The system supports which products are available for purchase by each travel trade partner and can set up custom pricing for each partner. It can advance issue batches of tickets to affiliate partners for resale, and we can provide reports on those redeemed so that an invoice can be raised in arrears for affiliate or ticketing partners – saving a lot of box office paperwork.”

Other benefits include:

The ability to take payment as part of a booking if the tickets are not for an account improving your cash flow

Customise your pages and tickets so they match existing website and branding

To manage tickets at the door with a phone and tablet based validator or use a printed guest/fire list. You can even sell tickets on the door using mobile ticketing.

Simon Kniveton continued: “The team at Tesco Clubcard forecast some time ago that a digital tipping point would be reached where online sales would dominate driven by smartphones.
“ has led to an expectation that any transaction will take a minimum amount of effort, and the Venpos system has proved a powerful tool, providing real-time reports on sales, allowing communications with customers before, during and after their visit and for tracking their spend.”