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Xavier M. FrascognaandH. Lee Hetheringtonare both successful attorneys and the coauthors ofNegotiation Strategy for Lawyers(1-570-73891-2 ) andThis Business of Internet Law(0-8230-7735-7). They are based in Jackson, MS.

Seeing the big picture

Grasping the basics of artist management

Launching the artist's career

Finding a manager/finding an artist

Evaluating the artist/manager relationship

Understanding the key terms of a management contract

Assessing the business state of the artist's career

Employing the expertise of a professional support team

Taking creative inventory of the artist's abilities

Mapping out the artist's career plan

Making things happen in the artist's career

Maximizing the effectiveness of the artist's development team

Getting a record deal

Understanding the basics of music publishing

Exploiting the availability of media exposure

Identifying venues for live performances

Making money from merchandising, commercials, and corporate sponsorship

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