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I bought this to dip dye my daughter's tips blonde - she already has dark blonde hair with natural sun streaks, so I think her hair is perfect candidate for a good result. It works perfectly and the result looks like Australian surfer-beach hair. I agree with other reviewers that it's the hydrogen peroxide doing the work vs the camomile but since I'm only putting it on the tips (5-7cm), these can be trimmed off at the next hair appointment. I wish I could post a photo of my daughter's results. It looks lovely and natural and I would have loved this look in my teens and twenties. This is the perfect home solution for a DIY job. If you find this review helpful, please click "YES" to let me know.

This is a nice product if you want to gradually lighten your
hair without too much of the chemical damage you would get from
regular bleach. As another reviewer said, though, the lightening
effect in this product comes mostly from the hydrogen peroxide, so
just be aware that if you use it too frequently it will probably
end up damaging your hair.
I have used this product twice now and the lightening effect is
noticeable. I have dark blonde roots, and my ends are previously
coloured reddish brown. The lightener seems to work on both the
natural hair and the dyed hair. I intend to use this product once
a week for a gradual lightening effect.
Now, the bottle (and thereby the application) would really benefit
from having a spray nozzle. They say it is a lotion, but in reality
it is as runny as water. I poured mine into a small spray bottle and
applied it that way, which worked well. I found it easiest to first
shampoo and rinse, then get out of the shower, towel dry my hair, apply
this lightener, wait for ten minutes, and then get back into the shower
to rinse it out and deep condition my hair. My hair did not feel damaged
afterwards.
All in all a good product, but I had to take off one star for the bottle,
that ought to have a spray nozzle.

It's working, really. But don't believe it's chamomile's effect. It is hydrogen peroxide, it smell like hydrogen peroxide, it hurts skin like hydrogen peroxide. it'll break you hair like usial hydrogen peroxide.
It's hydrogen peroxide - so you can buy it as is, without any "chamomile's" fairy tales.

I have dark blond hair, which gets kind of mousey in the winter. This product lightens my hair slightly each time I use it, while making it glossy and soft. Really enjoying this for general hair care. And since it lightens gradually, you end up with a very natural look.