There’s a rule in consumer research that’s especially true for Broadway . . . when asking your research subjects why they haven’t purchased something, don’t ever give them “too expensive” as an option for them to choose . . . because they will always say things are too pricey and you can never get an accurate …

I’ve never purchased tickets through StubHub. But I’ve been thinking about them a lot lately (it was their advertising campaign that wormed its way into my brain – like a good advertising campaign should). So today I decided to click on over to the site to see just what the heck was being hocked. And …

So how many did we sell? Are you ready? Drumroll please . . . The answer is . . . I have no idea. Nor do I have any idea how many tickets we sold on Cyber Monday. I do know how the rest of the business world did (down on Black Friday, up on …

Pop . . . pop . . . pop. What’s that you hear? Is it the sound of my old school favorite snack, Jiffy Pop Popcorn? Unfortunately not. It’s the sound of the newest fad in retail . . . the pop-up store. For those of you who don’t have a poppin’ clue what I’m …

Talk to tourists about where they get tickets to Broadway shows, and a lot of them will say, “The Tickets Booth” or “That red place in the middle of Times Square” or “Where the people line up, you can’t miss it.” Because of its location, and its brand-iful branding, the TKTS booth has become a …