Slowly but surely augmented reality has made its way onto the marketing
stage. A number of companies have begun experimenting with this new
phenomenon which seeks to engage the customer more thoroughly and even interact
with them. Senses of touch, sight, sound, smell and taste combine with a
digital experience. Augmented reality provides consumers with the latest
deals and up-to-date information, enhanced product demonstrations, a
view beneath the surface of a product, or an interactive social media
experience.

“Augmented reality is a growing marketing trend in today’s marketplace,”
says Greg Ebel, vice president of sales and marketing for 4imprint.
“This Blue Paper is meant to help people better understand what
augmented reality is and how companies are using it now.”

The Blue Paper and podcast define augmented reality and then go on to
discuss a variety of issues surrounding it including:

The benefits that come with an augmented reality marketing campaign

How it inspires greater interactivity

The advantages of operating in real-time

How augmented reality increases trackability

Inspires a more enjoyable in-store experience

A preview of brands that have incorporated augmented reality into
their marketing plans