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When I look at my generation and myself, we are busy with breaking patterns which were build up by older generations, like my parents and grandparents generation. We are developing ourself in a way, that we feel satisfied about our life and do the things we really want to do.
If I look back on the stories my mother told me, about how my gran would make choices for my mom and she had to obey, I just can’t understand why someone else would live your life… Maybe because they wanted to be different themselves and project that on their children, but eventually they’ll grow up not knowing who they really are or unhappy, because they didn’t do the things they wanted to do.
If you check the internet, a lot of inspirational vids are made and shared, to give people motivation to do what they really want and to develop themselves. Forget the money, do what you want! And if you do it correctly, you’ll eventually become a master in what you do and you can earn money with it. But you have to take the first step…

When it was my birthday, I was in Cape Town and so I couldn’t see all my friends and family. It wasn’t lonely or something, because I build up quite some friends there as well, but I kind of missed the hugs and kisses of my loved ones.
The same thing with Facebook: you get a lot of congratulations on your wall, but it’s still just a flat message…
Outback restaurants came up with a B-day chair; a chair controlled by Facebook posts to congratulate you with your birthday and gives you a ‘hug’ everytime someone posts something on your wall. A sweet and lovely gesture to the B-day boy or girl!
Like everyone knows, a hug says more than a thousand words. It gives you warmth and shows the other that they care about them and literally give themselves to you. I just don’t know if I wanted to be hugged by a chair, but that’s personal, I think, haha!
This is another great example of Experience ecnonomy and a random act of kindness. Nowadays people are just so busy and concetrating on their own stuff, that they forget the people around them. That’s why these kind of campaigns are so good and clever, just to show people how you can surprise someone and make their day just a little bit better, with a random act of kindness.

I already posted some things about Experience economy, because this is just so much fun and I think that this is going to turn out to be a kind of marketing standard for the upcoming years, just like sustainability is not really a trend anymore, but has become a precondition for every company.
FuzzWaxBar brought waxing to a next level and send out a guy covered in waxstrips. These waxstrips were tagged with different kind of emoticons, from the ok face to an angry/hurt face.
Everyone knows that malicious pleasure is funny (up to a certain level of course) and they used it quite good in this campaign. It’s funny, it’s catchy and you can get 25-50% discount at FuzzWaxBar with the little waxstrip you pulled of a hot guy his body.

When I walk in the streets, sit in a bus or in a restaurant, I taught myself not to look on my phone and just look around, see what other people are doing or just enjoy nature flashing by me. It’s frustrating to see that a lot of people are looking on their phone nonstop! I work in a restaurant on weekends and even there, if people are enjoying a lovely meal together, they constantly check their phones! Seriously: why? Have we lost our tongue or are we only living our digital lives?
Advertising agency Fischer&Friends created a glass which needed your phone to support it. Literally.
I think this is an amazing countermovement on digitization and have trends like socialism and experience economy at their base. It would be lovely to see people chat in real life again, without that stupid phone, don’t you think?

A few days ago I wrote a post about how technology is (probably) going to be implemented in our future homes. But of course, that’s not the only technological development going on nowadays…
Sight: contact lenses with augmented reality. These contacts are going to have the same kind of context as Google Glass, but then implemented in contacs. But you can’t only make appointments with a blink, but you can also use it for measuring bodylaguage of another person, you can do videogames and you can pick out your clothes while your sitting on the couch eating your dinner.
I think it’s kind of freaky to know and see that technology is getting closer to the human body every time. I heard stories about people developing some kind of phone, which you should wear in your arm/under your skin. Bit by bit technology is becoming litteraly part of humans. Of course there will be an explanation behind it, for example that the consumer can’t lose their phone anymore or that they could be contacted 24/7, but it’s really not a healthy development (if you ask me). We shouldn’t give away our bodies to empower it with technological things… That’s not who we are; people are vunerable, have emotions and should embrace that.

Man, I could talk about this all day long! What do you think about these kind of things?
Check out the vid below!

If you look at carbrands, they all kind of do the same thing; test drives, commercials, flyers, etc. This time Skoda came with something a carbrand had never done before. They turned one of their cars into a hostel!
When it’s summer in Russia, people of my generation are coming to Moscow to go to all kinds of festivals. Before they go there, they have to book a hotel or cheap appartment to stay during those festivals. Skoda used these insights to give the consumers the possibility to have a free stay in the Skoda hostel. The benefit of it being a car is that they could also take the car around town and make a test drive. Such a smart way to get to the targetgroup Skoda obviously wanted to attract.

I posted quite some things about smart ways of using Experience economy in companies marketing, just like this one. I think that this will become more and more the marketingstandard; consumers want to be entertained, want to be shocked and most of all want to experience things/brandmessages. If companies will use Eperience economy more and more, there will probably be a next step in co-creation marketing. Some brands are already playing with it, bit by bit, but I think there’s a big area untouched and a lot of opportunity to develop this even more.

In a combination of several trends, just like Experience Economy, Sharing = caring and socialism, Milka introduced a campaign for people living in France. The brandmessage of Milka is: dare to be tender. And, just like they say in their vid, they wanted the consumers to EXPERIENCE the brandmessage, instead of just communicating it.
The producers of Milka say, that the best piece of a Milka bar is by far the last piece. That’s why they gave the consumers the possibility to reach out to someone and send them their last piece of Milka. If people didn’t want to do that, they could go to the website and claim it back.
It’s such a clever way to make the consumer experience the brandmessage. Also, the consumers still had a choice. Sometimes some people will get into resistance because they ‘have’ to do something.
This campaign is a wonderful example of a random act of kindness. We should have more of these kind of little things to make someone smile, make their day better and let them feel appreciated.

Just some time ago I had to choose another phone, because my contract would expire. That was kind of a stressful moment. I’m a trendwatcher ‘in the making’, so I also wanted to check out the latest phones. I’m a serious Apple person, so I looked at the new iPhone 5s or 5c. They were amazing, but also really expensive…
After some hours of googling I found the vid displayed below. It opened my eyes on several things, just like the increasing waist of electronic devices and that I’m not even aware of being part of it.
Phonebloks; an amazing concept with a lot of future potential. Together with the fact that the waiststream will decrease massively, it also links with trends like individualism and digitalisation.
With all the technological developments of the last few years, everyone thinks that they have to invent new, amazing designed stuff, and that’s awesome, but a concept like Phonebloks is simple in base, but so much more clever. It’s also developed for a cause, and not just for having the most fashionable phone. Of course, it looks lovely to have the newest gadgets, but this is lifting up the phone to a new level! Customisable, easy and way more sustainable!

Several months ago I was browsing the internet for some inspirational casestudy vids and ran into this one. I have to say: it’s tricky, but it definitely works!
A lot of organisations and brands start working with a kind of multiple layered marketing. They use an awesome stunt to attract people and to create awareness and that’s where the real word comes out. Really clever and powerful!
The trend Experience Economy in combination with the macro trend ‘creating awareness’ are definitely the base for this kind of marketing. They don’t just want to educate people, but they want to do it in a fun or confrontational way. This is a ultimate way of word of mouth, because if you create an experience a lot of people want to talk about it. If you just give them a boring flyer, you will loose their attention and don’t get the impact you wanted.

A few weeks ago, one of my teachers showed me this video during class. My first reaction was: ‘Ah, how cool!’ and ‘That’s awesome!’, but then I started to think about it properly.
I watched the vid several times when I was at home and realized that people are already making steps with developing this kind of technology. The most of us know about domotica and robotica in houses of elderly, but this is bringing it to a complete new level. It kind of freaks me out to know that, in a few years, every single thing could have a voice/feeling and is sort of a ‘living creature’ who talks about their wants and needs. Like there aren’t enough whining people already… (jokes!)

A combination of the trends stress society, digitization and experience economy are actually the base of this technological development. People are so busy with their lifes and trying to get everything done in time, that they don’t even have time to clean or do the laundry. Maybe it’s not only a matter of time, but also a matter of a kind of laziness. People, especially in my generation, want to live life the fullest and don’t want to waste time with things they don’t want to do, just like vacuuming and cleaning. It’ll be a luxury to have this in your house now, but I think a lot of people will apply it in their own house in let’s say 5 or 10 years…

Check out the vid below and let me know what you think about this development!