THE new Bond blockbuster Skyfall will launch Birmingham’s first purpose-built, multiplex IMAX screen.

THE new Bond blockbuster Skyfall will launch Birmingham’s first purpose-built, multiplex IMAX screen.

The regional premiere of 007’s latest outing will be held at Cineworld Broad Street on October 25.

The venue has just completed a £1 million project to convert a screen to show films in the format, which offers bigger screen size and higher resolution images.

The premiere will raise money for radio station Heart FM’s ‘Have a Heart’ appeal, which has adopted Childline as its 2012 charity.

And it follows Danny DeVito’s highly-praised arrival for the UK premiere of Universal’s The Lorax in July.

Cinema manager Paul Millington said: “It’s only fitting that we are hosting such a prestigious charity premiere of Skyfall, a day after the world premiere in London and before it is released to a national audience.

“The fact that the premiere ties in with the launch of our IMAX screen gives added value to the event, as well as offering Cineworld the opportunity to showcase its fantastic new screen.”

The invitation event will be attended by celebrities and a secret Bond stunt will be performed.

The premiere, which is supported by Genting Casinos, and Visit Birmingham, is also being sponsored by corporate partners including Stratstone Aston Martin, Harvey Nichols Birmingham, Nuvo, Film Birmingham, Heart FM, Birmingham City Council and Prepared PR.

Marketing Birminghjam’s commercial director Ian Taylor said: “Having a second major event at Cineworld within a couple of months underlines the city’s credentials as a leading destination for both film and culture.”

A previous IMAX cinema at Millennium Point shut down in September last year after a ten-year deal ended.

It later reopened under the name of the Giant Screen Cinema after a £600,000 investment drive.