Eventbrite, and certain approved third parties, use functional, analytical and tracking cookies (or similar technologies) to understand your event preferences and provide you with a customised experience. By closing this banner or by continuing to use Eventbrite, you agree. For more information please review our cookie policy.

Date and Time

Location

Description

About this course - Day 1 Lead generation with Salesforce in Pardot

This intensive training day is all about generating more leads using Pardot. You will learn how to apply digital marketing best practice to the platform in order to enable you with the ability to create a marketing automation strategy, with tactics and functionality available within Pardot. From basic through to more advanced tactics, we cover the essentials required to extend your ‘Reach’ & ‘InterACT’ tactics with your audience so you can track successful ROI with Pardot.

Prerequisites

This course is for users of Pardot who have yet to optimise their usage of the platform or apply a structured plan around the technology.

You will learn how to

Use the right tactics to reach and interact with your audience, focusing on

Apply marketing best practice to Pardot

Understand how to set and prioritise Pardot objectives

Create a tactical plan to ‘Reach’ & ‘InterACT’ with your audience

Connect your marketing channels to Pardot

Understand how to use tactics such as progressive profiling & dynamic content to increase conversion rates

Capturing leads with Pardot forms and landing page

Build optimised campaigns, increase lead visibility and campaign ROI

Create emails aligned with best practice

Best practices for data management for effective marketing

How to use multi-variate testing

About this course - Day 2 Lead conversion and customer engagement with Salesforce

This intensive training day is all about converting more leads into the sales funnel using Pardot. You will learn how to create a framework for automation and how to use lead prioritisation for a more successful marketing to sales funnel. We cover basic through to more advanced tactics and functionality required within Pardot in order to convert more leads and engage with your customers in order to retain such as campaign reporting and Salesforce Engage.

Prerequisites

This course is for users of Pardot who have yet to optimise their usage of the platform by utilising more complex features of Pardot such as engagement studio and lead scoring & grading.

You will learn how to

Use automation to convert leads into opportunities, focusing on

Defining lead statuses and sources in Pardot and Salesforce

Using automation to nurture and convert leads

Segmentation to personalise your customer’s experience

How to build programmes in Engagement Studio

Reporting on lead flow, from marketing to sales

Prioritise and profile your leads, by

Using grading to identify leads of higher importance

Scoring your leads to show their interest in you

Scoring on your products – which products or services they are most interested in

Reporting on your leads by grade and score

Better align marketing with sales through

Identifying when a lead is sales-ready, and assigning them to sales through automation