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SNAP! is the brainchild of Ms. Coco Madrid, originally ignited by the musical talents and tastes of DJs Palmer "Freaky Outty" Auty and Chip "Colin Jones" Brokaw in 2007. Spawned in the dingy nooks of Branx in Portland, Oregon, the night was born out of the ferocious, crate-digging appetites of Palmer and Chip, alongside the need to establish a party for people to appreciate the early to mid-90s sounds of hip-hop, house, RnB, and bass-heavy club remixes that were in desperate need of dusting off. The music collections of Freaky Outty and Colin Jones were ready to be released upon the masses, an antithesis from the oppressive, thuggish aesthetic dominating Top 40 airwaves at the time. An arsenal of vibrant, jazzy, afro-centric, uplifting, and joyful club bangers had been amassed and was ready to resuscitate a youthful feeling of nostalgia amongst clubbers in Portland and beyond.

Fast-forward 2012: SNAP! is an institution. Having moved out of the confines of Branx and into the limelight of Holocene, one of Portland's most prestigious and popular nightclubs, the night has amassed popularity beyond capacity, powered by the razor-sharp turntablist antics and exclusive edits of Doc Adam (PDX -- Ante Up, Crossfaded Bacon) alongside the unimpeachably deep crates of Colin Jones (PDX -- Big Green Jones Show).