Tag: Mobile App Marketing

Apple is less than 24 hours from the iOS 8 release. If you haven’t submitted your iOS 8 apps for review, they’re highly unlikely to hit the market when Apple opens the gate to its new operating system on Wednesday. While app preperation should have been underway weeks ago, your iOS 8 App Store marketing planning should have, as well. Apple is working hard at extending app discovery beyond the…

Apple hasn’t always been the most transparent technology company. This is especially true in relation to the vagueness of their App Store approval process. Many of us have experienced the sinking feeling in our stomach when seeing the iTunes Connect email reading that our app was rejected. The first question is always “why?” The reasoning and level of detail for the rejection depends on both Apple’s guidelines and the employee…

ASO Analysis is a new BakBurner Digital series where mobile marketing strategist Scott Stanchak breaks down an app’s presence in the App Store. App Store Optimization is a strategic marketing technique to drive organic download through App Store search. The Coin credit card isn’t even in anybody’s hands yet, but has already been lauded for both the way it drummed up demand and its ingenious concept of consolidating your credit,…

I was curious with the rest of you when related search began appearing above my results in the App Store. Some of the keywords the App Store suggested made sense, others did not. Regardless, my first thought tied back to their use in App Store optimization. Apple’s search algorithm is closely guarded, while not completely secret. While some areas of ASO are left in others’ hands (downloads, reviews, etc.), keywords…

I’ve been curious about the new iTunes Connect features for iOS 8 since they were announced back at WWDC in early June. Among the most intriguing new additions to pique my interest were app preview videos and analytics. While details were sparse two months ago, a lot clearer picture has emerged with Apple’s full WWDC presentation being released online. Here are some of the details related to iTunes Connect Analytics…

The BakBurner Digital blog features mobile marketing, product and business strategies, with some productivity hacks thrown in. It's written by Scott Stanchak, the former mobile lead for Avis Budget Group. He's also the Founder of BakBurner Digital, LLC, the parent company of the Winery Passport and Brewery Passport apps for iOS and Android.