Record Weekend for Amazon Devices—Up 3x Over Last Year, with Millions of Devices Sold

Amazon Fire TV is the #1 streaming media player in the US across all
retailers—sales on Amazon this weekend up more than 6x year over year

Millions of 7” Fire tablets sold since launch—Fire tablet sales this
holiday shopping weekend up more than 3x year over year

Echo was #1 best seller across all $100+ products available on
Amazon.com this Black Friday

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon today announced that this holiday shopping weekend
was the best ever for Amazon devices:

The top-selling products across all of the products available on
Amazon.com this Black Friday were Amazon devices—#1 was Fire, #2 wasFire TV Stick.

Amazon Fire TV sales are up more than 6x year over year this holiday
shopping weekend. From July through October (the last month for which
there is data) Fire TV has been the #1 streaming media player in the
US, across all retailers.

On its first Black Friday, Amazon Echo was the #1 best seller across
all $100+ products on Amazon.com.

The new $49.99 Fire tablet is the fastest-selling Amazon tablet ever,
with millions sold since launch—Amazon tablet sales this weekend are
up more than 3x year over year.

The Kindle e-reader business continues to grow—customers bought
hundreds of thousands of Kindle e-readers this weekend.

“We’re excited that millions of customers will be opening new Amazon
devices this holiday season. This has already been the biggest holiday
shopping season for Amazon devices, and we’re energized by the year over
year growth for all of our product categories,” said Dave Limp, Senior
Vice President, Amazon Devices. “With a sub-$50 price point for one or
$250 for a six-pack, we’ve reached a tipping point with Fire—it is our
fastest-selling tablet ever. We’ve already built millions—and we’re
ramping up production to build millions more.”

Here’s what reviewers are saying about Amazon devices:

“Amazon has updated its Fire TV Stick just in time for the holidays,
adding a few welcome features to the already excellent media
streamer…It easily earns our Editors’ Choice for budget media
streamers.” – PC Magazine

“Fire TV is the best all-around streaming box from the three major
digital lifestyle platform providers.” – BetaNews

“Amazon’s $50 Fire is the Paperback of Entertainment.” – WSJ

“For $50, it’s simply the best value tablet you can buy right now.”
– Engadget

“The Echo may be the closest thing we’ll have to a Star Trek computer
at home.” – CNET

“If Dickens were alive in 2015, I’d have urged him to buy Amazon’s new
$120 Kindle Paperwhite. … [Paperwhite] now has a higher resolution
screen, a new easy-on-the-eyes font and new formatting options, making
it the closest digital reading device to a real book.” – WSJ

“The best money I’ve ever spent on Amazon – hands down. This device
has exceeded my expectations so far, and it’s still growing every
week!” – P. Buchanan about Echo

“The Amazon Echo has immediately become part of our family. The voice
recognition is excellent, the sound quality is better than I would
have expected and the traffic/weather/timer/alarm functionality is
very useful.” – Kamus about Echo

“Amazon managed to improve on an almost perfect product :)” – A.
Mills about Kindle Paperwhite

“I think this an amazing device for $50 and couldn’t recommend it any
higher.” – Heart Dad about Fire

“Five Stars. My first tablet is giving me a good intro to the world of
tablets.” – Amazon customer about Fire

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.