For Marketers

Search & Display Advertising – A Perfect Pair

The digital and online advertising remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. Online advertising is already the second most popular advertising channel in the world and growing.

Just like any good marketer you know that all of that advertising budget doesn’t fall onto one format, however. This money is split between a number of digital ad types and channels. The two most common types are display ads and search ads. The key to getting the biggest success in your digital advertising campaigns is to use them together.

Display ads

An example of a display ad on the Huffington Post websiteThrough the use of real-time bidding, marketers can purchase inventory or ad placements on a variety of websites. These advertisements appear above, below, alongside and even in the middle of web page content, and are found across every imaginable style and type of website. Display ads actually reach over 90 percent of internet users worldwide.

From websites to apps, to email, display ads have found a place into almost every online property. This makes them a popular decision for brand building since display ads align well with a goal of getting your name in front of as many people as possible. The reach of display ads is nearly endless, and that means you won’t have to worry too much about competition.

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Founded in 2012 and based in Denver, Colorado, Choozle provides a programmatic platform that leverages detailed consumer data to power real-time advertising campaigns across display, video, mobile & social mediums—all from a single, simple interface.