Nike Free 5.0 Gets the Royale Treatment

No matter how tired of kaleidoscopes you think you are, this CG-free work for Nike by Royale kicks proverbial butt, “The effects were created completely in-camera on the RED EPIC. To achieve this, we built special rigs; painstakingly positioning the kicks to create multiple levels of reflections and patterns.

“We needed a highly visual way to show off just exactly how lightweight and flexible the Nike Free 5.0′s are, while also featuring them in an array of colors. Building a practical kaleidoscope felt like the right thing to do. This is a global, multifaceted campaign, where our designs live happily in video, print, out of home and in interactive retail spaces.”

London animation/graphics shop Cub Studio, founded by design industry veterans Fraser Davidson and Ben Skinner, signs with Seattle animation studio The Academy for commercial representation in the U.S. [Read more]