Polling – how I started, and why it’s a force for good: my Anglia Ruskin lecture

This is the text of a lecture I gave last night at Anglia Ruskin University, explaining why I began political polling, and why (used properly) it can help bridge the gap between the politicians and the people.

Good evening and thank you all very much for coming. It is a great honour for me to have been asked to speak to you on a subject in which I have developed a consuming interest over the last ten years. Indeed I stand before you not just as Anglia Ruskin’s Chancellor but, at least according to the New Statesman, as “the nation’s Pollster-In-Chief”.