Nutritional High International Inc. has announced that the Company has entered into an exclusive licensing agreement, under which the company may manufacture and distribute various marijuana and hemp-based edible products using the song titles and bearing the likeness of iconic guitarist Jimi Hendrix.

“Jimi Hendrix is one of the most legendary rock guitarists of all time and this partnership should create instant brand recognition for our edible marijuana products by Jimi’s fans across North America,” said David Posner, CEO of Nutritional High. “Entering into brand partnerships with the world’s foremost marijuana-related artists is a core component of our strategy, and we are honored to become part of Jimi’s legacy,” he added.

A variety of products under the Edibles Experience banner are in development including the “Purple Haze” line of THC-based products and the “Stone Free” line of CBD-based, non-psychoactive health products.