Elon Musk has done it again. He has taken a concept that was otherwise slogging along, elevated the conversation, raised the bar and shaken things up. After taking on digital payments (Paypal) and space launch vehicles (Space X), he thankfully turned his sights on our woeful transportation system with his new solar powered “Hyperloop” concept that aims to get people from Los Angeles to San Francisco in 30 minutes. Will it work? No one really knows exactly, but isn’t this exactly the type of ambition, conversation and challenge we need to take on?

With massive environmental and social challenges right in front of us, we should ALL be challenging ourselves, our colleagues, our companies, our organizations and our government to rise to meet them with inspired solutions.

We need to fundamentally shake up our systems, get out of our comfort zones, take some risks, fail a few times and keep at it until we find success.