My favorite bloggers are great at articulating something I feel in my gut -- but they regularly present it better, more clearly, and (on days like today), more succinctly than I ever could. Such is the case with Jack Shedd's post, "Tacky," a razor-sharp polemic on the industry of cheese-food manufacturing that "pro blogging" has turned into.

Write top ten lists and whore yourself on many other sites as you possibly can. Don’t be thoughtful, long-winded or interesting. Don’t write about you love, unless what you love is popular on Digg. And for god’s sake don’t even think about writing about more than one topic.

Whether their strategies work or not is slightly beside the point. It’s cheap. It’s marketing driven, instead of content driven. It’s the type of thinking that leads to a sequel to the movie Garfield.

For myself, I think there's nothing wrong with having a blog and wanting to make money with it. Obviously. But I also hold an increasingly old-fashioned view that you ought to start with something you're passionate about sharing with people -- something besides how to make easy money with a blog -- and try to build an audience of people you respect based on producing work you're happy with or even proud of.

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