Webinars

Join us every month or so for our series of webinars hosted by some of the most experienced marketers in the field of association promotion and growth, including MGI officers and senior account directors.

The webinars are community service presentations by MGI and there is no fee charged for participation.
Spend an hour with association membership marketing experts learning about the hot topics of our industry. The final 15 minutes of each session are set aside for questions and answers with participants.

Spend a fast-paced hour diving into the findings from the 10th Anniversary Edition of the Membership Marketing Benchmarking Report with research collaborators Tony Rossell, MGI Senior Vice President, and Matt Kerr, MGI Research Manager.

MGI Vice President Erik Schonher and a special guest discuss engagement, the emotional key to financial success in membership organizations. Learn about the latest tactics and techniques being used by associations to effectively communicate and compel members to renew and buy more of your services and products.

MGI Account Services Managing Director Harold Maurer and Account Director Elisa Joseph Anders introduce and probe proven techniques for generating membership leads including some new approaches through social media marketing. For the second half of the session, they share the promise and pitfalls of how to make leads profitable in terms of membership and financial gain.

MGI Vice President Tom Beauchamp and Data Analytics Manager Arina Polukhina will discuss how to use analytics to find new insights about your customer base, and how to identify and push specific actions that lead to a sale!

In this webinar, you will hear about the ten main reasons prospects do not join your association and members let their membership lapse. You’ll learn why your acquisition and renewal marketing may not work, and how to best overcome the roadblocks to getting more people to join and renew—by creating and executing effective strategies to better target prospects, tailor benefits, include the right messaging and better offers to appeal to individuals as individuals.

In this webinar, you will hear how several member- and customer-based organizations measure their online member engagement and how it correlates to increased revenue and/or greater member satisfaction. This webinar will discuss the core elements of a successful online community and the most significant findings from a benchmarking study of over 400 organizations.

In this webinar, we will cover two aspects of value propositions. First, we’ll walk through thinking and writing exercises designed to help you refresh what you offer, and how to present that value to new and current members. The second half will review methods to analyze your value proposition, including research techniques and interpreting key membership metrics.

In this webinar we will review the five important things you can do to run or improve your membership marketing program. These tips reflect the knowledge Marketing General has accumulated in its 30-plus years of successful membership marketing for our clients. Whether yours is a small start-up organization striving for stability or a large, well-established organization caught in the struggle to stay financially viable, current and valuable for your members, this session will help you improve your current situation help achieve your goals.

Building your prospect database is a highly important component of membership marketing. With more and more of the population spending time online, it is vital that your association have an effective plan in place to source leads online so you can convert them into paying members. In this webinar, you will learn what types of free content best drive leads to your website, how you should make your content available, the elements of a successful landing page, and how to continue to follow up with additional free content to convert your prospects to members.

Renewals are a vital component of an association’s lifeblood. We know that retaining current members is a much less costly investment than acquiring new ones.

In this session, we will discuss 25 simple tips, techniques and strategies that will help improve your renewal rates—from the number of efforts you include in your program, to how you ask for the renewal.

Spend an hour and find out first-hand how to get the most out of your conference marketing materials in an interactive webinar hosted by MGI Senior Vice President/Chief Operating Officer, Raylene Woods, and guest presenter Lauren Kramer, Director of Meetings, International Council of Ophthalmology.

In this webinar participants will receive pointers on how to assess their own meetings marketing materials, with some special tips on marketing international events.

A successful membership program thrives over time, not just based on next month’s results. If you are following your response rates, click rates, open rates, bounce rates, and the cost of your campaigns vs. dollars they brought in – you might actually be harming your success by completely missing the big picture – your lifetime membership goal.

In this webinar participants will learn how to determine their membership program’s financial health and how to keep it healthy.

Knowing the fundamental mathematics formulas marketers and membership managers use to measure their organization’s health is a must to achieve successful membership and revenue growth. In this webinar participants will learn these measurements and how to apply them.