Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53 percent of consumers prefer shopping in-store vs other channels. 81 percent of these shoppers want to interact with their phones in-store, and 61 percent want to use “any device,” PC, smartphone or tablet, to help them shop. Beacons are one of the ways to play in the phygital age of retail.