Approximately 6 months ago we began work on a top secret project, code name “Operation: Natty Natte.” A project so ambitious, that if successful, had the potential to disrupt the entire ready-to-drink latte industry.

Well my friends, I’m pleased to announce that the project was a tremendous success, and that we’ve successful reformulated the Whynatte Latte to be ALL NATURAL. We’ve taken an already good thing and made it even better. So what exactly does this mean?

We removed a number of ingredients, in some case tossing them to the curb, and in other cases replacing them with a natural alternative. The ingredient list got a nice haircut, and we’ve really simplified what’s in the can.

Gone are the days of artificial sweeteners, such as Sucralose (Splenda) and Acesulfame Potassium (known as Ace-K on the street). We’ve replaced the artificial sweeteners with a trifecta of all natural zero calorie sweeteners: Stevia, Monk Fruit, and Erythritol. These are the James/Wade/Bosh of all natural zero calorie sweeteners aka The Big Three.

We pulled out the various “energy drink” ingredients, such as l-carnitine and taurine. Of course, there’s still caffeine, because this is coffee we’re talking about.

The calories per can was dropped from 100 to 90…As the saying goes, “it’s the little things”

While Whynatte was already low in sugar, we cropped the sugar by 1/3rd. The new Whynatte Latte has only 6g of sugar per can!

We dialed up the coffee a notch, and added a dab of cocoa. Why? Because we can.

And the best part of all this? The newly reformulated Whynatte Latte tastes AMAZING. Like “oh gurl no you didn’t” amazing. Like, “is this latte, or distilled unicorn tears” amazing. But I mean, of course we feel that way, we’re obviously partial and biased. I wonder what the industry experts over at Bevnet think of the new Whynatte? Lets see:

And yes, I am getting “Whynatte hit the nail on the head when it comes to balanced coffee and milk flavor” tatted across my chest in celtic lettering later this afternoon.

The new all-natural Whynatte’s already started rolling out into stores, and can be identified in the wild by the red stripe across the top of the can. Like such:

We expect it to take a few months for all of the original formula Whynatte Latte to be phased out and replaced with the new stuff. Please bear with us as we transition to the new formula, and continue enjoying the original one when you see it out on the town. There’s certainly nothing wrong with the original formula, and it will continue to brighten your day as it has for the past few years. If we were a really big company, with corporate jets, stadium naming rights, and offshore shell companies, we’d likely just pull every last can of the original formula, and replace it with the new. But, we’re not, and since the original formula still tastes great, there’s no sense in letting it go to waste.

Can’t wait to get your hands on the new formula? May we suggest going hog wild at the Whynatte.com online store? From this point on, all online orders (both cases and 4-packs) will be the new all natural formula. CLICK HERE TO ORDER.

So there you have it, Operation Natty Natte has been completed, and we’re incredibly excited for everyone to try the new Whynatte. Once you’ve had a chance to try it, we’d love to hear any and all feedback – please shoot us an email at info@whynatte,com, or drop by our Facebook page and leave us a note.

Cheers!

As an added bonus, here are a few shots of the new all natural Whynatte’s first production run:

The first reformulated Whynatte Latte cans to come off the production line!

Loyalty is a good thing, and should be rewarded. Accordingly, we’ve launched a new customer loyalty program at Whynatte.com where you now receive Dairy Dollars for every dollar spent at our online marketplace.

Earning Dairy Dollars is easy, and redeeming them is even easier:
– To start earn Dairy Dollars, sign up for an account with Whynatte.com. You’ll automatically receive 2500 Dairy Dollars when you sign up. Sign up for an account here: New Whynatte Account.
– When you select an item in the Whynatte Store, you’ll see how many Dairy Dollars are earned for the purchase of said item. For instance, a case of Whynatte Latte will score you 4,400 Dairy Dollars:

– Once the exchange of money for finely made Whynatte has occurred, you’ll automatically have the aforementioned Dairy Dollars applied to your account.
– When you reach a certain level of Dairy Dollars, redeem them for free shits, hats, 4-packs, cases, whatever.
– That’s pretty much it.

Here are some other points to note:
– We’re going to go back and manually credit all purchases that were made in September with the appropriate amount of Dairy Dollars. If you haven’t seen them added to your account yet, hang tight, they’re coming. So, if you bought a case of Whynatte anytime in September, you’ll get the points for that purchase.
– If you made a purchase in September, but did so without singing up for an account, we’ll still give you the Dairy Dollars. Just sign up for a new account, and email us to let us know at sales@whynatte.com.
– Check your Dairy Dollar balance at anytime by logging into your account here: www.whynatte.com/my-account/:

– As we mentioned, you’ll automatically receive 2500 Dairy Dollars for opening a new account.
– Also, as an added bonus, receive 2500 Dairy Dollars when you leave your first product review on the page for any of our delightful goods and services. You’ll see the “review” tab at the bottom of the page for each product.
– The points don’t expire, so you can either cash in a small stash for a 4-pack, or keep saving them up for something grand.

A few years ago, while summering in the Greek islands, I regularly enjoyed iced Nescafe Frappe coffees while listening to the flugelhorn players serenade us in the cafes. It was a magical time, and upon returning stateside I’ve longed for those delicious coffee concoctions.

Fast forward to 2014, and while my Grecian tan has since faded, my yearning for Frappe has only grown deeper.

Fast forward to this morning, I was sitting in the office daydreaming about chalupa variations, and one of my coworkers came in talking about an incredible boozy Whynatte frappe recipe that she’d picked up while working the streets. Needless to say, I was all ears. She mixed us up a round of Whynatte boozy frappes, and with that first sip, I was immediately transported back to my childhood years squid hunting off the coast of Santorini, drinking frappes in the hot sun. No kidding, it was one of the best drinks that I’ve ever tried. Flat out incredible.

Win 2 tickets to see ATL’s own Outkast on September 28th, courtesy of your friendly friends at Whynatte!

That’s right, we’re giving away a pair of tickets to see Outkast, along with a bevy of other prizes (cases of Whynatte, 4-packs, and tee shirts). It’s free to enter, and there’s a virtual plethora of ways to enter. The more entries you make, the better your chance of winning.

The contest wraps up on Friday 8/29 at 2pm EST. The winners will be announced within 24 hours of the contest closing, and we’ll contact all of the winners by email with instructions on how to claim your prize. The parade for the winners will probably be held sometime in May of 2017.