21 Tips to Enhance Your Social Media Presence

By Susan Poirier | Small Business

21 Tips to Enhance Your Social Media PresenceParticipating on social media platforms can present many challenges from knowing when to post, what to post and how to engage. While we all know that utilizing a variety of channels is important to your marketing mix, it can become overwhelming. It is a big investment of time and energy. So many individuals or companies will create a profile, upload a few posts and then desert the community.

It takes time to build a loyal following and that is only achieved through mutual dialog and building relationships. Social media is not just a soapbox to taut your company, yourself or your achievements. The old adage, people buy from people holds steadfast.

If you were at a cocktail party, you wouldn’t rush up to someone and abruptly hand them your business card and begin to spew your elevator speech. Refrain from the same ME ME song on social media.