Sunday newsagency management tip: dress for work

I saw a photo of a newsagent behind the counter of their newsagency published by a major news outlet this week and the newsagent was dressed as if going to a BBQ or a sports game. They looked ok – neat and tidy – but they were not dressed for work.

The photo gave the impression of the business being small and local – and while that’s an impression something some newsagents want to give off, it does not help you compete against our biggest competition.

While I get that our businesses are local and more friendly places than a major supermarket or c-store outlet, we need to come to work each day looking professional and connected with the brand under which we trade.

We need to dress like we mean business. We need to dress with authority. We need to dress like our customers can trust us.

Dressing for business will help you win more business – especially when you approach nearby businesses for their accounts.