Score Chicago: The 5 keys to an effective website

What are the key components of an effective website? I asked David R. Beasley, a Chicago area Web developer, this question on Score Chicago's CAN-TV Hotline 21 show.

In David's view, the five essentials are the creative thrust, web design, content, the actual writing of the code and overall project management.We noted that many business owners look at a site as basically an IT project.David explained that the integration of design and content with your business plan needs to come first.

David presents a workshop, "Taking Your Business Online," at Score Chicago on Sept. 26.Click here for more information.

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Mark E. Goodman is a volunteer at Score, a 47-year-old, national, non-profit resource partner of the SBA, staffed by former business owners and executives who offer free advice to entrepreneurs. For more information, go to www.scorechicago.org.

Score Chicago shares videos from its website with Crain's every Thursday.