G-STAR

RAWRESEARCH

A PROJECT BYG-STAR RAW + AITOR THROUP

FROM

PROTOTYPE TO PRODUCT

RAW Research is G-Star's internal innovation and experimentation lab led by Aitor Throup. By creating new innovations in denim construction, silhouette and shape presented in untreated calico denim and hand dyed indigo denim, RAW Research challenges the conventions of what denim is and can become.

The products of these explorations are first released as capsule collections that become the blueprints for future G-Star RAW collections. Previous RAW Research innovations include the Staq, the 5620 Motion, the Lanc and Motac jeans.

“In this collection we wanted to focus on what innovation means to us. What does denim mean to us in the truer sense?”