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Monday, October 15, 2012 - 15:45

Lotus announces ‘Lotus Official Club Italia’

From an initiative conceived by the Lotus dealers of Italy comes a new member’s only club for Lotus owners. ‘Lotus Official Club Italia’ is the perfect way to harness their own and their customers’ passion for all things Lotus.

Launching in December for the 2013 intake, the upcoming programme includes a calendar of events and activities from national gatherings and assemblies to organised excursions - including trips to Lotus HQ and motorsport events. Targeted at anyone who owns a Lotus old or new, the only criteria is a love of Lotus!

As well as the regular excuse to drive the incredible roads of Italy in convoy alongside iconic Lotus cars past and present, there is a generous members’ benefits package that includes not only discounts on Lotus parts and merchandise but also with Lotus’ partner companies offering preferential rates at hotels and restaurants.

To keep members in touch with each other there will be a ‘Lotus Forum Official’ online portal that will also provide expert technical advice to owners who like to play with their Lotus as well as chat about it!

Lotus Official Club Italia’ will bring together motorsport fans, sportscar enthusiasts and Lotus customers from all over Italy to celebrate Lotus in a way that is designed for them – and it gives Lotus the opportunity to give something back to its loyal fans.

Annual membership runs by calendar year and is priced at €99 (including VAT). www.lotusclubitalia.org will be live shortly providing details of all members’ benefits and registering applications.