With DAZN coming into the industry and overpaying fighters, Fox and Showtime have had to do the same. The problem is that they don’t have the rights fees to pay the fighters the way that DAZN paid Canelo. The only way they can sign marquee fighters is to offer them a PPV.

NFL Logan Swaim, the highly regarded producer of NFL Network’s “Good Morning Football,” is jumping to DAZN to serve as executive producer of the streaming sports service’s new nightly MLB show for the 2019 season.

Logan Swaim, the highly regarded producer of NFL Network’s “Good Morning Football,” is jumping to DAZN to serve as executive producer of the streaming sports service’s new nightly MLB show for the 2019 season.

Swaim is viewed by insiders as one of the most talented young producers in sports TV.

As showrunner, he turned “GMF” into one of the hottest morning shows on TV. The show’s young cast of Nate Burleson, Kay Adams, Peter Schrager and Kyle Brandt have become stars in their own right, with CBS Sports recruiting Burleson to star on “The NFL Today” pregame show with James Brown, Bill Cowher, Phil Simms and Boomer Esiason.

Swaim would be the latest in a string of big-name hires for DAZN (pronounced Da-Zone).

John Skipper, former president of ESPN, joined as executive chairman last year. DAZN also recruited up-and-coming CAA media agent Josh Santry to serve as vice president of talent.

“I am thrilled for this opportunity to build a unique show with some of the most talented people in the industry,” Swaim said. “We will show every big play, every day, live on DAZN. We are determined to establish it a must-have destination for today’s baseball fan.

“I am very thankful to Michael Davies of Embassy Row, Mark Quenzel of NFL Network and all of the talented people at ‘Good Morning Football’ for the opportunity to be a part of something special. I was lucky to work with four of the most talented hosts and I am forever grateful to Kyle Brandt, Peter Schrager, Nate Burleson and Kay Adams.”

Swaim, who also has written series for ESPN, CBS, NBC and NFL Network, will oversee production for the daily baseball show on DAZN from the MLB Network studios in Secaucus, N.J. The show will debut on Opening Day of the 2019 season.

“It takes a special kind of person to create and produce a daily sports show in 2019,” said Joseph Markowski, DAZN executive vice president for North America. “Logan has demonstrated his ability to creatively program daily content during the most competitive time-block in television. We are looking forward to teaming up with him on the upcoming nightly MLB show.”

Skipper negotiated a three-year deal with MLB for rights to the weeknight show launching this season. In interviews, Skipper described the show's whip-around format as similar to the NFL's RedZone Channel.

“We are thrilled to partner with MLB on this important new initiative, which will be a great complement to and promotion of the outstanding lineup of live games from its national and regional broadcasters,” Skipper said in a statement when the show was announced. “We will target young multicultural fans, many of whom do not have pay television. The fast-paced nature of a whip-around show will appeal to this audience and bring in new fans.

“Ultimately, our goal with MLB is to grow both the overall audience for baseball and the burgeoning DAZN business.”

Professional Darts Corporation chairman Barry Hearn said: “Our sport’s global reach is now greater than ever and this deal to extend DAZN’s support of PDC events into the USA is another hugely positive step for darts in those nations.”

The UK Open will feature 159 players, including last year’s winner Gary Anderson and world champion Michael van Gerwen.

Since DAZN’s U.S. launch, the platform has collected a robust portfolio of combat sports from Matchroom Boxing, Bellator MMA, the World Boxing Super Series, Combate Americas, Golden Boy Promotions and GGG Promotions. Offering more than 100 fight nights a year, DAZN delivers international superstars including Canelo Alvarez, Anthony Joshua and Gennady Golovkin to our subscribers without charging fans for one-off events. In late March, DAZN will launch ChangeUp, a nightly MLB whip-around show featuring live look-ins of the best action from around the league – every big play, every day.

To further amplify our value to consumers, we will debut the DAZN annual pass for $99.99. For the price of one evening’s pay-per-view, subscribers will have access to an entire year of live sports, archived classic fights and original programming. Over the course of the year, our service will average out to just over $8 a month – unrivaled value within the industry.

While our data indicates that most of our existing and new subscribers will prefer the annual option, we recognize that some fans prefer flexibility over longer-term value. And for that reason, we will maintain a monthly payment option, priced at $19.99.

To best illustrate the value of the monthly option, imagine if you sign up for DAZN on May 4. In addition to live MLB action each day, subscribers will have access to Canelo Alvarez vs. Daniel Jacobs, the semifinal of the Bellator Welterweight World Grand Prix, Anthony Joshua’s U.S. debut at Madison Square Garden and much more – all for a fraction of one pay-per-view fight night.

These updates will take effect March 25. Pricing for existing subscribers will be grandfathered for one year.

We are very excited about what we’re building and thank our subscribers for joining us on this journey to make sports affordable and accessible.