I haven’t read the book yet, and it’s very possible that YOU read it before me (just click the first link in the post!) Therefore I can’t say this with any amount of certainty – but I’ll say it anyway.

“Free” is not about free as such – it’s about creating something big by giving something small away for free…
It’s about seeing new ways to make money, instead of doing what everyone else has done
It’s about kick-starting your creativity – and yes, kicking sometimes hurt!