As a admin, you don't need go to Facebook to update your wall messages, all thing you need to do is create product on your site and select "Post to Facebook" and type your message at "Message" Advertising products become so easy with help of the plugin.This way all your Facebook fans instantly knows when your site have updated product.The plugin will post to wall Facebook personal page, Facebook fan page and Facebook groups page. It automatically creates a Facebook link with description to your article. As simple as that.