Marketing control is a set of procedures for systematic quantitative and qualitative
evaluation of the effects of micro marketing and their determinants, with the aim that the
appropriate corrective action planning, organizational or executive character, these effects are
optimized. In marketing, there are different ways of typology marketing - control. But the
most common are: Strategic Marketing - control, control the efficiency, control of annual
marketing - plan, control of profitability and control activities. With the concept of marketing
control and bind the concept of controlling where the controlling subsystem functions and
their managers which contributes to efficiency and effectiveness in the work of management.
Controlling conduct through value systems, planning, control, information systems, systems
of organization and management system. The success is the most important goal of the
company, and it is credited with controlling the measurement of success of the company. This
paper explores how controlling influence on the business success of the company.