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Mazda - Mazda3

2014 Mazda3 Fast Lane
/ J. Walter Thompson Canada

To launch the 2014 Mazda3, we partnered with Cineplex
TimePlay to create a gaming first : a dual screen in-cinema experience that leverages the mobile accelerometer. This social driving game turned your phone into a wheel, and every seat in the theatre into the driver’s seat for an immersive test drive experience.

Fans competed by scoring points for matching the
‘perfect line’ on the big screen. Vibration feedback on their mobile device cued users to correct their steering. Collaboratively, the audience’s performance dictated their race position on the big screen.

Very few have had a run like Brent Choi over the past several years, from being the ranked the 2013 #2 Digital CD in the world, to receiving two Cannes Gold Lions, multiple Clios, One Shows, … READ MORE

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