Kiss singer-bassist Gene Simmons told Launch about the magazine and plans for subsequent issues at a party for the magazine held on Wednesday (June 5) in New York City: "It's going to be like this all the time," he said. "I called Hef and I called Fred Durst and anybody and the beautiful girls just seem to show up. Wherever there's action. Get some Rolls Royce, baby, get some good-looking guys. A lot of power, a lot of money, they are there. It's like ants on a picnic."

However, Simmons told Launch Tongue does have some boundaries. "No nudity. I want to be sold everywhere. No risque stuff. Only stuff that makes you appreciate life. Every day above ground is a good day. It is a lifestyle magazine. It is about enjoying life. It is about beautiful women and making no apologies for it. Any wife that has a problem with it should go buy Bride magazine and leave us alone."

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