How to Grow a Podcast with Sarah Evans of Bringing Up Betty

The best tool we had for growing our podcast? The Brilliant Business Planner. Get yours here!

This past week, Sarah and I tried out our first Blab, and it was so much fun! Blab is similar to Periscope in that it's a live video streaming platform, but the fun thing about Blab is that you can have up to four people streaming at one time. So… it's kind of like a Google Hangout on steroids!

You can follow people on Blab, invite others to be on the video with you, and viewers can chat live and ask questions.

Press Play on the player below to watch and listen to our first Blab, and we can't wait to see you live in the chat the next time around!

Ideas for Podcast Growth

Connecting with your ideal audience in Facebook groups

Message the managers of those groups to let them know about your relevant podcast interview and that their audience might enjoy it if they shared it

Reach out to bigger names in your niche. Give them a helpful suggestion to share about the episode on the day that it airs.

Get more Ratings, Reviews, and Subscribers in iTunes because this helps your podcast ranking increase and therefore get found more often.

Suggest that your listeners rate and review the show. Show them how to do it on your blog. Run a contest or giveaway so that everyone who leaves a review will be entered to win. Make the prize relevant to them!

Use popular keyword phrases related to your episode in episode title and author fields. (ex. Mamapreneur Erica Richards or Etsy Seller Angie Gordon.)

Use popular keyword phrases in the title and author field for your podcast as a whole. (ex. The Smart Passive Income Podcast: Online Business | Blogging | Passive Income | Pat Flynn, and Pat Flynn: Online Entrepreneur, Business Strategist, and Blogger)

Create great, Pinterest-Friendly cover images for your Show notes.

Use sites like PinGroupie.comor just head to Pinterest and follow leaders in your niche to discover Group Boards where you can pin your content.

If the Group Board Managers aren't responding to your request to join, just gently socially stalk them 🙂 Find their website, get their email address, and tweet at them or Facebook message them. Eventually, you should get a response!

Add blog posts to your site. It can be really hard to get traffic to a page that's based on a podcast episode. You generally don't have as many keyword phrases or as many ways to get found online. But if you blog, you can tackle precise topics that will appeal to your audience and make Pinterest-Friendly images.

When it comes to blogging, use guest posters to fill out your site. (This is an especially great idea for a Podcast like Bringing Up Betty which is all about creating community for special needs parents.)

Create your own Facebook Group for your niche. Even if others exist, no one's group will be just like yours!