A blog for students of Professor Kagan's internet course to comment and highlight class topics. From the various channels for marketing on the internet, to multimedia and e-commerce business models, anything related to the class is fair game.

Friday, March 06, 2015

The State of Digital Marketing in 2015: Infographic

Once again the internet has produced a handy dandy infographic on digital marketing facts and strategy! This gem is courtesy of Smart Insights and TFM&A.

This infographic gives great high level facts on the general market for digital content, the devices that are being used, and the most effective forms of marketing from SEO to display.

Interestingly, according to this graphic, almost 70% of companies in the survey either had no plans for a digital marketing strategy or were only beginning to role out their strategy in the coming 12 months. This suggests there is still a very large opportunity for digital marketers to ply their trades for new businesses. It also means there is likely a huge opportunity for education on digital marketing and its rewards.