The new improved Instapps 3.0 with mobile capability, recently launched, helps individual sellers and businesses to set up online storefront within their Facebook page. Once set up and published, Instapps Store appears as a tab on the Facebook page.

Facebook-ers with products to sell can use this platform to easily manage their item listings, sales, inventories, payment methods, shipping rates, etc within the system.

Instapps started humble three years ago as an application to build Facebook landing pages, and had quickly evolved into a Facebook commerce or f-commerce solution application.

“Instapps was a project within Tribeup Sdn Bhd. We are a Penang-based start-up digital marketing agency,” said its 29-year old CEO Jason Gan. His team currently comprises three programmers, one designer plus an operation manager.

They secured an initial RM400,000 seed money late last year to fully develop Instapps. Version 3.0 was launched on August 19, in English, with plan to roll out more supported languages in the future, Gan added.

“Instapps Facebook Store is now simpler to use, more beautiful and gives you more control. It allows for better customized shipping options and fees according to volume, weight and/or distance, he said.

“We have hundreds of existing users who receive free upgrade to Instapps 3.0, and I expect some 100 new sign-ups monthly with this latest version.”

For now the brand direct competitor is square.my and indirectly, the webstore easy.my. “However, Instapps is the only one with smart phone application. And we’re going to roll out more mobile enhancement later in October,” he said.

For those who want to test drive the system, there is a free version for you to display and sell up to eight products via your own Instapps Facebook Store. There are three other packages for monthly or annual subscription that allow up to five stores and unlimited product uploads.

Since the beta launch, Instapps has received online reviews on Yahoo News http://news.yahoo.com/instapps-builds-stores-merchants-facebook-041125280.html and TechInAsia http://www.techinasia.com/instapps-builds-stores-merchants-facebook/.