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BC Children's Hospital hires Dare

BC Children's Hospital of Vancouver has retained Dare of Vancouver as its agency of record. Dare won the account in a competitive agency review involving an unknown number of contenders. The new assignment includes brand development, advertising and social media marketing for the BC Children's Hospital and the BC Children's Hospital Foundation. Dare has previously worked for the hospital on the relaunch of its foundation's website and the development of an online fundraising initiative. "We are delighted to be building on our relationship with Dare," said foundation vice-president and chief strategy officer Debora Sweeney. "The agency's strategic thinking demonstrates a strong understanding of our needs, and we believe that Dare has the perfect blend of experience to help us achieve our goals as we move forward."