Beauty for men from head to toe

The evolution of beauty for men is nothing short of phenomenal; what began as a (delicately scented) whiff of suspicion that our other halves may be poaching a bit of moisturiser here and there is now an entire slice of the beauty industry. From head to toe, men are looking after their skin, hair and bodies more than ever before, and why shouldn’t they? We’ve compiled a list of the best and most effective top-to-toe beauty products currently on the market for men – a sex steadily proving that they’re not the less fair.

Hair: Baldness affects around half of men by middle age and while some embrace their hair loss (step up Bruce Willis), it can make other feel less confident. Cue, Regrowz: the first all-natural hair regrowth product that has been clinically proven to reduce hair loss on 100 per cent of people. All you have to do is apply the Regrowz Scalp Stimulant in areas where hair loss is evident, top with Restoration Serum and wash off the next morning. £39.95 www.regrowz.com

Face: Aimed at men with energetic, busy lives, Active Gold Collagen is a daily liquid supplement enriched with high doses of collagen, hyaluronic acid, and vitamins to nourish the skin from the inside out, therefore increasing hydration and reducing the appearance of fine lines and wrinkles as well as plumping the skin and making it glow. Use in tandem with the antioxidant-packed Gold Collagen Hydrogel Mask and you’ll take years off. £35.99; £19.99 www.gold-collagen.com

Eyes: Nothing to do with the actor of the same name, Jack Black Protein Booster Eye Rescue is an intensive eye serum to fight ageing; formulated with peptides and hyaluronic acid to target ageing of the thinner skin around the eyes, it combats the appearance of fine lines and wrinkles while firming the skin, reducing puffiness and minimising dark circles. Best used in conjunction with Jack Black Dry Erase Ultra Calming Face Cream, a daily moisturizer infused with skin comforters and anti-irritants. £32.00; £35.00 www.escentual.com.

Beard: In 2015, the beard was voted the sexiest male hairstyle and is a grooming trend that shows no sign of waning. So much so, you can now buy beard oils specifically developed to reduce both scratch and unsightly sniff. Power Health have developed two oils designed to moisturise and soften both the skin and beard, as well as add subtle fragrance. The highly antioxidant warming blend contains black pepper and cypress to cleanse, condition and prevent rough stubble and beard itch. £8.99 www.powerhealth.co.uk

Body: Granted, it’s likely most men don’t slap on moisturiser with the gusto of a woman with newly shaved legs, but it’s important to keep rough knees and coarse elbows at bay. Coconoil is bursting with essential fatty acids, which are important building blocks for healthy skin, plus the brand was created as a way to help Sri Lankans get their livelihoods back on track after 2004’s Boxing Day tsunami and uses coconuts grown by locals on the island: philanthropic moisturising. Bravo. £5.49 www.coconoil.co.uk.

Feet: O’Keeffe’s for Healthy Feet is a unique formula of moisturising ingredients guaranteed to improve dry, cracked skin on hardworking feet. It contains a high concentration of glycerin that draws in and retains moisture, as well as powerful moisturising ingredient, allantoin, which helps to penetrate thicker, rougher skin. Best of all, it works fast, so no foot is beyond repair. £4.70 www.amazon.com

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