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www.petfoodindustry.com
Small pet petfood
market growing
slowly but steadily
The trends dominating the cat and dog markets can also be
seen in this "other" petfood category
Lindsay Beaton
Many trends in the cat and dog
food segments are also driving
the small animal segments-
humanization chief among them.
iStockphoto.com/wredefotografie
IN 2013, US pet owners boasted 116
million fish, birds, small animals and
reptiles, according to the 2013 Packaged
Facts report, Pet Populations and Pet Owner
Trends in the US: Fish, Birds, Reptiles and
Small Animals. Fish tanks could be found
in 7.2 million homes and bird cages in 4.6
Read more: For an industry-wide look at the impact
of the pet humanization trend, read:
Human food trends and the petfood industry,"
www.petfoodindustry.com/49394.html
Grain-free petfood: A top trend in the US pet market,"
www.petfoodindustry.com/50042.html
Petfood packaging round up: The latest trends and products,"
www.petfoodindustry.com/50058.html
million households. Reptiles lived in 1.8
million US homes, and 2.5 million adults
had pet rabbits. Given those numbers,
it's clear that the small pet segment has
a solid role to play in the overall petfood
industry.
While growth in the "other" petfood
category has been slow in response to the
US economic recession, sales are expected
to increase through 2017. In 2013, roughly
US$898 million came from sales of
petfood for birds, small animals, fish,
and reptiles and amphibians-just 2%
growth from 2012 numbers, according to
Packaged Facts' report, Pet Food in the US
10th Edition. However, growth is expected
at 2.5% in 2014 and 3% the next few years,
with sales topping US$1 billion in 2017.
In 2012, 43% of the category's petfood
April 2014
PetfoodIndustry

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