WPP Says Advertising Outlook is Strong

3/1/2012 8:42AM

WPP, the world's largest advertising company, reported a 43% rise in net profits last year and is hoping the Olympics will help it again this year. Dow Jones's Kathy Gordon has looked into the figures. Photo: Getty

This transcript has been automatically generated and may not be 100% accurate.

I ... WPP the world's most advertising company ... reported a forty three percent rise in net profits last year ... was hoping the Olympics ... will help it to do the same sort of thing again this is a ... well Kathy gold is now expects ... it with the advertising will cut the ... dough square to read about forty three percent rise in net profits of ... the St ... and while there's a couple things in there and a ... Briton is advertising revenues are ... growing strongly and there are various reasons behind that ... analysts have been very good acts and maintaining the costs such a thing going on over ... and asked if he is ... so they did they they've been doing good jobs that they get that that's a mean ... recession in the US is usual story and how would you do so so so so well that ... we have actually been such a scene such Lobo ... while in the main growth engine coal and to BPP and sickening fall of advertising agencies around the world ... is saying that you know it's ... because basically even though the mainstay of their revenue comes from and Europe and North America ... they did the actual growth data nine but the really strong work ... its way they can expanding the last two years which is an issue arises but will ... use its built in the months before the ECB said write that that's a base to give them a unit based economy in this is so let's get some bread but as the impulsive how ... well they they they had to hide idiotic a few years ago that this is they they need to be and there have been making diagnoses that the of the committee that ... they be making another acquisition of addicting read the last image is the sort of data loss or that ... with that in these emerging markets it is this the usual sort of advertising was the top ... of the Holy it's just it's it's it's so it's it's a key growth area for them across them in emerging markets and in an anti war with markets ... and it now accounts according to the beach PP for the two percent of their hands and then looking to buy that typically pay for what is the next five years ... that's a big time antisocial and thinking that our time that's my balk ... be so with it that's for the future is rainy and says the growth of its sales to emerging markets is absolutely ... so ... Mitt's leads us to its defenses of the listed space itself to videotape of that so what is visible and well ... get it off the markets are on the CME would tell you that they do have a good job in fair enough to have ... I think that that's what they've done they focused any ... they've that they they they they ... aren't the future in terms of what there what what their goals are ... and that damning UN up with the market so far ... ok this is hoping to cash in on the Olympics ... and takes it all the other this ... but you get for all ... and you ... can feed into the muffin top she all but basically mean all these things or is it that lets you know that the U S it is to write this at four percent growth which is good ... at that what's a semi circle since I've been spending at just gone but still very good price considering what's ... going on in the global economy independently within countries around the world ... so that certain goods ... about twenty thirty deal ... with the things the Senate ... and other tokens to the canteen at their Sydney and ... had a this is the feeling that it said twenty crisis good because ... all these extreme U S elections and then picks ... and a beautiful fall day here on out this nothing is really on a ... the book but twenty thirty is not a state of thin air ... at events that will help push advertising so ... we might find that the talks back some want them and said it was the key to putting this into a team of kids to keep themselves as things ... go well with various things story that the indecency of baptizing who has been developing despite ... the