I don't think so, but unless the user has a decent iTunes collection currently, they probably would use one of the many other options out there that are more universal. Especially when they find out they need to get a streaming box that is many times the price of competing boxes to watch iTunes Content.

Roku has also recently cut down the cost ('https://www.theverge.com/circuitbreaker/2018/9/24/17895436/roku-premiere-4k-hdr-streaming-player-features-release-date') of entry-level 4K streaming devices, announcing the Roku Premiere with 4K support at $39.99 in the U.S.

Amazon has put the Fire TV Stick 4K up for pre-order today for $49.99 ('https://www.amazon.com/dp/B079QHML21/')

Comparatively, the Apple TV 4K is $179.99 in its cheapest 32GB option

Apple's device and OS is much better imo, not enough to justify the huge price difference for most users.

The majority of people probably use the same few apps like Netflix, YouTube, HBO, and if they can get access to the apps on the much cheaper device, why go for the very expensive ATV?

Would someone who has invested THOUSANDS on an AV system with at least 9 speakers, an expensive AV receiver, and a pricey 4K TV with HDR10+ really consider a $50 device that streams over WIFI (how many people have the bandwidth to stream 4K) for their system?

Yes, there's a market for this. 4K streaming uses 15-20 mbps from most subscription services. That's not much bandwidth at all. If you're ripping and streaming your own 4K blu-ray discs (say, from your own Plex server, which is how I manage my media), then you're going to see a max of maybe 100 mbps, more like 50-ish for most titles. Again, not a ridiculous requirement these days, seeing as home internet service is faster than ever and wifi has become fast and somewhat reliable if done right. And if you're really concerned about bandwidth, or live in an area with lots of wifi interference, get the ethernet adapter for it and hardwire it to your router. Problem solved.

I don't have a 4K TV yet, but I am interested in getting one of these. I'm shooting and editing all of my family's home movies in 4K now to future-proof them, and acquiring 4K movie and TV content where available, even though I can't actually view it in full resolution yet. Some day I'll be able to. And I want to be prepared for that day.

Would someone who has invested THOUSANDS on an AV system with at least 9 speakers, an expensive AV receiver, and a pricey 4K TV with HDR10+ really consider a $50 device that streams over WIFI (how many people have the bandwidth to stream 4K) for their system?

Is this all about boasting specs or is there really a market for this?

Despite this, if they go on sale for $39 during BF, I'm in for one. Just because. 😉

Holy moley that's cheap

Apple's device and OS is much better imo, not enough to justify the huge price difference for most users.

The majority of people probably use the same few apps like Netflix, YouTube, HBO, and if they can get access to the apps on the much cheaper device, why go for the very expensive ATV?

Can you watch iTunes movies and other Apple content on Amazon’s junk? Plus AirPlay…

Can you watch iTunes movies and other Apple content on Amazon’s junk?

It should be available via the Movies Anywhere app.

I’m glad that Amazon is so aggressive on their pricing. I feel like tech prices have just been creeping up higher and higher instead of getting cheaper for better technology.Unless I just had money to spare, I’d always choose this over the Apple TV.

Would someone who has invested THOUSANDS on an AV system with at least 9 speakers, an expensive AV receiver, and a pricey 4K TV with HDR10+ really consider a $50 device that streams over WIFI (how many people have the bandwidth to stream 4K) for their system?

Is this all about boasting specs or is there really a market for this?

Despite this, if they go on sale for $39 during BF, I'm in for one. Just because. 😉

Not that many people spend "thousands on an AV system with at least 9 speakers"… even many in this crowd here seems to "cheap out" when it comes to non-Apple CE. For example, when ATMOS was announced, I can't tell you how many people starting spinning desire for a low-cost ATMOS soundbar (pretty much missing the fundamental point of ATMOS) and/or wanted what was a mono-like HomePod to double as up to an ATMOS speaker system for :apple:TV ("but, but through (sound) beam forming, blah, blah, blah"). :rolleyes:

Even when a rumor pops up of Apple taking a hardware step forward with :apple:TV, "we" become a heavy "good enough" crowd instead of longing for "latest & greatest" if it means having to shell out upwards of maybe $200 for a new :apple:TV:eek:

Go spend some time in the :apple:TV section of this site and you are likely to find lots and lots of people who will get up at 3am trying to be "first!" to buy a thousand dollar phone that barely does much more than the thousand dollar phone they bought last year, who seem oddly focused on how cheap they can buy home theater tech that they'll probably use for the next 10 years: TV, speakers, and all such kit. You'll even find much debate about whether $20 for 64GB is a better choice than 32GB :apple:TV… like some of us will really think long and hard about $20 more for anything from Apple.

So yes, plenty of room for this kind of thing in an AV stack… even among this "I'll pay Apple anything" crowd "one kidney can still do the job.";)

Besides, some homes have a LOT of televisions in them. A LOT of :apple:TVs to mostly play Netflix or a few other major apps can add up to a whole new iPhone or two. Or enjoy the good box on the main TV and load the less-important TVs with this cheaper option. The kids really won't care… nor will most of those that don't sleep, eat and breathe all things Apple.

And competition is always good for us consumers.[doublepost=1538579684][/doublepost]

Apple's device and OS is much better imo, not enough to justify the huge price difference for most users.

The majority of people probably use the same few apps like Netflix, YouTube, HBO, and if they can get access to the apps on the much cheaper device, why go for the very expensive ATV?

Because one has an Apple logo… making pretty much everything about the other product wrong/waste/useless/ugly/likely to explode/faulty/causes cancer/drives unicorns toward extinction/etc. 😉