Peachtree CTC

Competence and Experience

The driving force behind Peachtree CTC is Michael Beriault. His experience and expertise in Performance Improvement throughout Europe, Asia and North America has evolved over decades, and yet his methods are innovative and cutting edge. He is absolutely results-oriented, and still puts people first.

Together with a network of colleagues and affiliates, we are capable of improving any aspect of your sales performance that you are looking to improve.

What’s the Difference

In decades of being sent to conduct sales trainings for international subsidiaries around the world, Michael Beriault has seen most of the mistakes that guarantee that a sales training is not going to be successful. But even when the training intervention is well-planned and followed-up on, there are still many reasons why the training might not “fix” the situation.

There are often problems somewhere else in the system that will undermine the results of what you are trying to improve. And because it is often a significant expense to take all the salespeople out of the field for training, including the travel and other associated expenses, the chance of achieving a ROI is often low at best.

That’s why we now focus where there is the greatest chance of achieving the maximum results for the most reasonable investment. In other words, maximizing the leverage of your development budget.

Michael Beriault

… is an American who has lived in Germany for more than 30 years. His career began in a “High-Potential” Management Development Program with a market leader in the USA. He later opened this company’s first international purchasing and distribution center.

He spent many successful years in Management, building up business and developing employees and managers. With Peachtree CTC he has been active worldwide as a specialist for Sales Performance Improvement for over 20 years.

In addition to his success at analyzing sales organizations and processes, as well as designing and implementing development interventions, Michael Beriault is a qualified and experienced Leadership Coach.

However, he doesn’t just rely on his experience from the last three decades. He regularly develops and sharpens his own skills, taking advantage of innovative methods and best practices from market leaders.

Peachtree Partners

In addition to the experience and expertise of Michael Beriault, Peachtree CTC is able to draw on the competencies and support of a large network of partners.

Some partners are skilled consultants who are experts in particular industries or specific product technologies. Many partners offer very specific services that make sense to outsource, e.g. CRM systems or Social Media campaigns.

The important thing is that you can count on access to a wide range of expertise when you work with Peachtree CTC / Michael Beriault.