China shopping festival smashes record with $25 billion haul

SHANGHAI (Reuters) - Alibaba , the Chinese e-commerce giant, said on Saturday its Singles' Day sales extravaganza hit $25.4 billion, smashing its own record from last year and cementing it as the world's biggest shopping event.

SHANGHAI (Reuters) - Alibaba , the Chinese e-commerce giant, said on Saturday its Singles' Day sales extravaganza hit $25.4 billion, smashing its own record from last year and cementing it as the world's biggest shopping event.