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Abhi Nangia has one simple mis­sion: to reweave the way we buy, for good.

In an effort to make that mis­sion a reality, Nangia and his team launched reweave​.org in June as an alter­na­tive mar­ket­place for people who want to pur­chase fair and direct trade products.

“It’s not an easy choice to start making,” insists Nangia, who grad­u­ated from North­eastern Uni­ver­sity in May 2012. “You know, it’s easier to buy better if we all do it, but the world hasn’t col­lec­tively chosen this path yet. We’re at this point right now, this per­fect point, where we have the oppor­tu­nity to change the entire way the world works for the better, for­ever. But it’s going to take a lot of con­ver­sa­tions and a lot of people coming together to realize how much change we’ll have to make in our own choices.”

Though the site was pri­marily cre­ated to be a mar­ket­place for directly traded prod­ucts, the reweave team insists that the edu­ca­tional and com­mu­nity aspects of the site are equally important.

“To me, it’s not about selling things. We want to have con­ver­sa­tions,” said Daniel Gara­fulic, a 21-​​year-​​old North­eastern stu­dent. “It’s about talking to someone and helping them get to the under­standing that what they buy is impacting someone else. If that under­standing gets across, even if we don’t sell any­thing, that’s okay.”

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