Entertainment

Myxer Mobilzes Content for 3 Million; I'll Tell You Where to Put It

Myxer, the tool that lets you mobilize web content, has reached 3 million users. After launching in April, and presenting at DEMOfall, the mobile content delivery service has seen some significant growth this year.

What struck me with Myxer's tools is th ease with which you can send content to your mobile phones. There are multiple ways in which this can be done, starting with perusing the site for content. Enter in the phone number you'd like to send it to, and it's on its way.

Another tool is for publishers who would like to enable mobile delivery of their content, with a share button that can be added to media on their website. This is helpful because it lets publishers allow for mobile sharing for site visitors, who can send it to their friends, or to themselves.

This second option sounds a whole lot like Clearspring's latest initiative, which lets publishers widgetize their content in a very similar manner. With Clearspring's new tool, a publisher can add a share button to their web content, and site visitors can create a widget for that particular multimedia item.

We're finding more and more ways to break up the web, and direct pieces of it to other places on the web, or to other devices (mobile) and spaces (desktop). For most of this type of content, there are some pre-determined areas in which this can be sent: your personal start page, your social networking profile, your desktop, etc.

But with more personal and individualized tools where site visitors are picking the content (not the publisher), now you're introducing a new reason for sharing content. Most current widgets are for personal use, in order to keep up with your favorite blog, etc. But with Myxer and Clearspring's options for breaking down web content even further, your better enabling people to clip and collect their own items.

So what to do with all this aggregated media? Widgets and mobile phones are great, but how else could it be used? Of course I'm speaking very abstractly here, but I've come up with a few basic ways in which the media could be collected and further shared.

A plug-in:

Could enable the collected media to be sent to existing networks that specialize in the collection and automatic organization of digital data, like EachDay, Twine or Rememble. This would give users a more direct option for organizing all the media they've collected through tools like Myxer and Clearspring.

A community:

Could be built for the automatic organization of data, and then personalized for albums, or other sharing options amongst friends or for personal use. Create one album for Halloween images, which could be offered up to friends for desktop or mobile backgrounds. You get the idea. Similar to clipmarks and other bookmarking tools, this community could be made searchable, and a recommendation engine could be included as well. To Myxer's benefit, it's already begun several initiatives on the community front.Book it.

The media could be collected and organized into a book, which could be printed for yourself or for someone else. This would be used in conjunction with tools like Blurb or SharedBook. With initiatives from companies like HP for more self-printing options getting more web 2.0, this could be a viable interest.

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