Free and Easy Google Advertising

Don’t miss out on the amazing free advertising Google offers you.

About a month ago I set up up and optimized the free Google My Business listing ad for one of my local clients. They operate a fairly unique brick and mortar store where they sell mostly stone veneers for homes and businesses. And just by simply implementing this free tool, they have received 32 phone calls, 674 website views and 56 map location views. That’s a pretty big return for free Google advertising! If you haven’t updated your Google My Business listing, you’ll want to do it.

Attract New Visitors

With more than 1.2 billion unique users every month, Google is a remarkable free marketing opportunity for your business. It used to be difficult to get set up. But now with Google My Business in place, it’s much easier. It’s an effective tool for local business growth with customers able to find you more easily on maps and Google searches. And it’s even better if you’re on Google+ as well. It even works if you’re not a local storefront. If you’re a home-based business or a service-area business, you can list your details to appear on Google with or without an address. You’ll just need to get your business verified, which takes a few days when using the mail option (which is what I did). And again, it’s very easy.

They offer a place to post (which you’ll want to use to juice your SEO), a free backlink to your website, easy-to-understand stats on how your listing is performing, photo management and even free messaging to interact with questions coming from people interacting with your listing. And if you implement a little bit of People savvy, you can get customers to post reviews for you there. All in all, not bad for free Google advertising!