Ad Age Adds American Demographics to AdAge.com

Data Tracking U.S. Consumer Trends Folded into Website

NEW YORK (AdAge.com) -- Crain Communications Inc., parent of Advertising Age, acquired American Demographics magazine, the nation's leading publication for analysis

'American Demographics' analysis will become a regular feature of 'Ad Age' and AdAge.com.

of consumer demographic data, from Primedia. Terms of the deal were not disclosed.

The American Demographics brands of analysis will become a regular feature in Advertising Age, in print and online, both as targeted special reports and as part of Ad Age's ongoing coverage of marketing, consumer trends and demographics. The standalone monthly magazine will cease publication after the November issue.

'A giant boost'
"American Demographics will give a giant boost to the types of research we can provide our readers," said Rance Crain, president of Crain Communications and editor in chief of Advertising Age. "This is a very welcome addition to the Ad Age brand of information."

Founded in 1979, American Demographics is aimed at business strategists who rely on accurate information on emerging consumer trends. It provides definitive analysis of trends, issues and events that are shaping -- and reshaping -- consumer markets.