Knowing Your Audience – Contextualization in Missions Mobilization

As a missions leaders/mobilizers, we are called to embrace the posture of a storyteller. Every good storyteller intuitively knows the value of understanding his audience and adapting the story to connect with them better. In missiology, the big word for this is “contextualization”. Here we are asking the question: “Are the principles of contextualization relevant and helpful in missions mobilization efforts?”