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Argentina hockey captain Fernando Zylberberg, the star of the controversial Olympic advertisement shot on the Falklands, says the advert is supposed to convey his country's feelings over the islands. He told Al Jazeera:

The message is that to every Argentine the Islands belong to Argentina. To me to be training in any other province or to do it over the islands is the same.

When we were there we did not say that we were doing an advertisement but we were not hiding. In fact people helped us."

He also said that the agency did not tell him the advertisement was being made for the government.

Sir Martin Sorrell, the British chief executive of communications giant WPP, the company who owns advertising agency Young & Rubicam, has called the Olympic advert released by the Argentinian government "totally unacceptable."

Young & Rubicam, the advertising company behind a controversial Argentinian television advert showing an Olympic hopeful training on a British war memorial in the Falklands, has released a statement apologising for the "pain" the advert has caused.

The advert features Fernando Zylberberg from Argentina's men's hockey team on a training run past several landmarks on the islands. He is seen running up the steps of a British war memorial, and the advert ends with text saying: "To compete on English soil, we train on Argentine soil."

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Young & Rubicam, the agency who made the controversial Argentinian television advert showing an Olympic hopeful training on a British war memorial in the Falklands, have apologised for the "pain" they have caused.

We are deeply regretful for the pain this ad has caused and apologise to the many who have been rightly disturbed by it, as have we."

The have also asked the Argentinian government to remove the advert from the airwaves, and have attempted to distance themselves from the creator by accusing them of behaving "in a manner that is unacceptable to our company."

Young & Rubicam, the advertising agency behind a controversial Argentinian television advert showing an Olympic hopeful training on a British war memorial in the Falklands, said it "strongly condemns" it and has asked the Argentinian government to pull it.