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85 Most Lucrative Real Estate Niches

Real Estate niche marketing seems totally counterintuitive — After all, the entire premise revolves around targeting a fewer set of people in order to get a much larger return. In this post, I’ll explain why the riches are in the niches and give you 85 real estate niches to choose from.

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1) Niching Sets You Apart From Your Competition

When it comes to real estate marketing, you have to stand out from the crowd – and you need to do it immediately. Some real estate agents will choose to set themselves apart using strange colors, slogans, logos, or cheesy gimmicks — This is a huge mistake. People will definitely remember you, but for all the wrong reasons.

The best way to stand out from the crowd is to market to a subset of the population. If done correctly, this small group of people will immediately self-identify and resonate with your brand. And when the time comes for them to buy or sell, you are the one that they will look for.

2) Your Marketing Becomes A Piece Of Cake

When you niche down, you can really understand who your ideal client is. This solid understanding will allow you to create an avatar of this person. How old are they? How much money do they make? Where do they live? What are their biggest concerns? What are their dreams and aspirations?

Your marketing plan literally transforms when you finally realize that your ideal customer is a 32-year-old husband and with his expecting wife, whose number one priority is trading their trendy condo in the city for a quiet home in the suburbs… just in time for the baby’s arrival. Once you truly understand your niche, your marketing will no longer feel like a burden, because you now have a template that’s easy as filling in the blanks.

Furthermore, digital advertising requires you to niche. Facebook requires you to get as granular as possible when targeting your ads. If you nail your ideal niche, farm, or client, you can attract leads like honey. But if you don’t, Facebook penalizes you with higher costs per click – which means that much of your marketing budget will be wasted.

3) You Can Beat Zillow And Dominate Search Engines

Search engines like Google reward niche websites – Especially if you pick a niche with popular keywords and relatively low competition. For instance, it’s a lot harder to rank for “Los Angeles Real Estate” than it is to rank for “Los Angeles Horse Properties.”

To dominate this niche, you would start a blog about all things equestrian in Los Angeles. You could talk about popular places to ride, stable, and exercise horses. I would have interactive maps showing all of the neighborhoods that are zoned for horses in Los Angeles and IDX Feeds of all the homes for sale that meet the criteria. I would also have tons of posts answering common questions that arise when buying or selling horse properties in Los Angeles. You could also have videos detailing why some properties are more suitable for horse lovers than other or pitfalls to avoid when choosing a home.

The more you blog about, the more you’ll get discovered on Google. Furthermore, it’s easy to outrank sites like Zillow, Trulia, and Redfin when you take this approach because they have little to no market saturation when it comes to real estate niches.

4) You Get To Be The Guru

When you focus on a particular niche, you really get to dive into every aspect of it — Which makes you better and better over time. When people come to you, your knowledge and expertise will easily shine through. Clients will hire you and trust you based on your expertise.

For instance, if I was a veteran, I would prefer to work with a real estate agent that specializes in veteran’s affairs. I would feel more comfortable knowing that my real estate agent understands my deepest fears, goals, needs, and finances. I would also want someone that has experience working with lots of other veterans before me.

5) Your Perceived Value Is Higher As A Specialist

There’s an old saying that says, “When you try to reach everyone, you become special to no one.” This is because generalists are so common. Think about it. In every industry, the people who make the most money are always specialists – Doctors, lawyers, restaurants, entertainers, athletes, musicians, etc. Real estate is no different. So choose a specialty and you’ll always be in high demand.

The Ultimate List Of Real Estate Niche Marketing Ideas

Geographic Real Estate Niches

Cities

Zip Codes

School Districts

Neighborhoods

Subdivisions

Counties

Waterfront Homes

Beachfront Homes

Downtown Homes

Financial District Homes

Lake Homes

Oceanfront Homes

Riverfront Homes

Homes Near A Shopping Center

Ski Homes

University Homes

Demographic Real Estate Niches

Divorcing Couples

Young Professionals

Growing Families

Multigenerational Families

Empty Nesters

Active Adult Community Homes

Adult Children Caring For Parents

Aging In Place Homes For Elders

Move Down Buyers

Investors

First Time Home Buyers

Buyers

Sellers

Commercial

Second Home Buyers

International Buyers

International Investors

Celebrity

Homebuilder Specialist

International Student Housing

Relocating Employees

Military Families

Newlyweds

Previously Bankrupted, Foreclosed, or Short Sold

Retired Couples

Single Parents

Singles

Tech Savvy

Veterans

Widows or Widowers

Industry professionals

Real Estate Niches Based On Style

Brownstones

Bungalows

Condos

Colonial Style Homes

Craftsman Style Homes

Custom Homes

Distressed Homes

Do-It-Yourselfer Homes

Cape Cod Style Homes

Bed And Breakfast Homes

Farm Houses or Ranch Houses

Gated Community Homes

High-Rise Homes

Lofts

Log Homes

Lots And Land

Luxury Homes

Manufactured Homes

Mid-Century Modern Homes

Multifamily Housing

New Construction

Office Buildings

Townhomes

Victorian Homes

Real Estate Niches Based On Feature

Basketball Courts

Fung Shui

Gardening, Landscaping, or Horticulturalist Homes

Green Homes or Eco-Friendly Homes

Homes With Private Landing Strips

Homes That Face East

Horse Properties

Golf Course Homes

Media Room Homes or Man Cave Homes

Pet-Friendly Homes

Smart Homes

Tennis Court Homes

Urban Farming Homes

Walkable Communities

Walkable Communities

How To Choose Your Real Estate Niche

When it comes to choosing a real estate niche, there are a few things to consider:

How much do you want to make?

What’s the average sales price?

What’s the turnover rate?

How big is the niche?

How far away is it from your home?

Does your broker support it?

#HoneyBarBuzz

So what’s your niche? And which one of these niches surprised you most? I want to know your story… Everyone at the Honey Bar is listening!

About Aarin Chung

Hi, I'm Aarin. I help real estate agents get leads, sales, and referrals (without cold calling or door knocking). Through the lens of my experience working as a marketing consultant for top producing real estate agents, I share what's working (and what isn't) in the complex world of online lead generation. To learn more, download a copy of my FREE Marketing Plan! Click Here!.

Hi Kavette! I’m so happy you have been able to dive-in to my blog, and thank you for the taking the time to leave such a kind compliment! Looking forward to hopefully connecting with you further in the Honey Bar Media Community!