EA's Madden NFL 10 Now Available In Stores Nationwide

August 14, 2009

EA’S
MADDEN NFL 10 NOW AVAILABLE IN STORES NATIONWIDE

Renowned Video Game Football Franchise Released to Critical Acclaim

Electronic Arts Inc. announced today the release of Madden NFL 10 to retail
stores across North America. Hailed as, “the best Madden in this generation of
consoles” by Game Informer Magazine, Madden NFL 10 captures the authenticity and
emotion of the NFL like never before.

“Every
summer culminates in the release of Madden NFL and it has become an annual
holiday for millions of football fans,” said Nathan Stewart, marketing director
at EA SPORTS™. “No matter if you’re looking for a realistic football
simulation, or a family-friendly NFL experience, Madden NFL 10 represents the
best of the award-winning franchise.”

Madden
NFL 10 brings something for everyone. Experience first-hand what it’s like to
“Fight for Every Yard” in Madden NFL 10 for Xbox 360(r) video game and
entertainment system and PLAYSTION(r)3 computer entertainment system. With all
new Pro-Tak™ animation technology, players have more control over the outcome of
each play. Add to that the most immersive broadcast presentation and online
innovation in franchise history; if you see it on Sunday, you’ll see it in
Madden NFL 10.

This
year, Madden NFL 10 arrives on the Wii™ with breath-taking visuals that will
captivate both seasoned veterans and new comers to the franchise. Completely
redesigned and built from the ground up, Madden NFL 10 epitomizes what fun looks
like on the Wii, delivering the most social and dynamic experience from the
franchise to date. Quick, exciting game modes ensure that anytime is the right
time for Madden NFL 10 on the Wii.

The
award-winning Madden NFL 10 franchise will be available on the Xbox 360 video
game system from Microsoft, PlayStation(r)2 and PLAYSTATION 3 computer
entertainment systems, Wii, and PSP(r) (PlayStation(r)Portable) handheld
entertainment system. Madden NFL 10 will also be available for feature phones
this month, and on the App StoreSM in September.