Rel­ish ‘Le Mo­ment’

FRENCH beer Kro­nen­bourg 1664 in­vites con­sumers to ap­pre­ci­ate “Le Mo­ment” by tak­ing a step back from the usual hec­tic pace of daily life to en­joy sim­ple plea­sures.

As part of its “Taste the French Way of Life” theme, “Le Mo­ment” was launched at Caf­fei­nees, where ur­ban­ites were in­vited to ex­pe­ri­ence the French life­style by get­ting off work on time to un­wind to mu­sic, food and of course, drinks. While sip­ping re­fresh­ingly fruity Kro­nen­bourg 1664 Blanc, guests were treated to a se­ries of “Le Mo­ment” ac­tiv­i­ties. These in­cluded a per­for­mance by a flash mob and a chance to cap­ture and rem­i­nisce their “Le Mo­ment” through GIF pho­tos, which were con­verted into fun movie posters. Guests were also treated to re­lax­ing hand spa (mas­sages) and liq­uid ni­tro­gen snacks that went well with their brew.

Carls­berg Malaysia mar­ket­ing di­rec­tor Juliet Yap shared that the cam­paign was aimed at en­cour­ag­ing Malaysians to take a break from their hec­tic life­styles.

“Slow­ing down is a con­scious choice, and not al­ways an easy one, but it leads to a greater ap­pre­ci­a­tion for life and a greater level of hap­pi­ness. By cre­at­ing a se­ries of sim­ple in­dul­gences en­hanced with emo­tion­ally stim­u­lat­ing ac­tiv­i­ties, we hope to en­cour­age con­sumers to take a break and live in ‘Le Mo­ment’

Kro­nen­bourg 1664 Blanc re­minds you to: Be in Le Mo­ment Taste Le Mo­ment Share Le Mo­ment like the French do. Af­ter all, your calm mind is the ul­ti­mate weapon against your chal­lenges, so just re­lax and recharge,” said Yap.

Kro­nen­bourg 1664 in­vites con­sumers to par­take in their next Le Mo­ment ac­ti­va­tion. For more in­for­ma­tion on the se­ries of events held through­out the na­tion, please visit www.face­book.com/ Kro­nen­bourgMY