Where’s the Spam?

Virgil Winston:Marketing Guru

My father used to pace around the house in his “thinking underwear” yelling, “Where’s the spam…Where’s the spam?” It’s not that he liked spam. In fact, he hated it. It was the idea of spam he loved, or more accurately, the fact that a can of spam is opened every four seconds. The statistic gave him goosebumps. It still does. “Every four seconds,” he would whisper softly. “That’s all we can ask for.” You see, as a marketer of promotional products, all he wanted to do was find the “thing” everyone wanted, then deliver it. It was that simple to him.

Well, guess what? I found the spam. I know what we all want and need, especially if you live in my house. It’s called money. Like an ATM machine, I reach into my wallet five times before breakfast…and my kids know all my secret passwords. Of course, the spam isn’t really the money; it’s the wallet. We might not reach for it every four seconds, but we reach for it often enough…that when we do…we should be reaching for a wallet with your company’s name or logo on it.

Well, meet the Cutter & Buck Money Clip Card Case. Its magnetic money clip secures loose bills, while its convenient pocket holds credit cards and notes. And, of course, it’s packaged in a 2-piece Cutter & Buck gift box. And before you start saying it’s too small, let me say right here—fat wallets are out. With apologies to my grandpa and his own fat wallet—complete with 20 expired credit cards and a stack of 1945 receipts tied inside a rubber band—sleek and streamlined is now in. Truth is, all we really need to get by is a license, a few cards and a wad of cash for our greedy offspring.

Where’s the spam…right there in your pocket.

Speaking of which, I’m off to the bank to reload my ATM machine. Until next time, remember what Woody Allen says, “Money is better than poverty, if only for financial reasons.”