Dunkin Donuts Thailand Runs ‘Charcoal Donut’ Ad Using Woman in Blackface, No One In Thailand Cares

Thai Dunkin Donuts Runs Ad Using Woman in Blackface, No One In Thailand Cares

In a refreshing twist, someone did something really racist, and no one cares! Dunkin’ Donuts Thailand launched a recent ad campaign for its new chocolate flavor, the “Charcoal Donut,” using a woman with a 1950s beehive wearing bright pink painted lips and a black painted face. Slogan? “Break every rule of deliciousness.”

For anyone who may be confused about why this image might offend people, the Associated Press oh-so-helpfully points out that it’s “reminiscent of 19th and early 20th century American stereotypes for black people that are now considered offensive symbols of a racist era.”

As it turns out, Thailand has no fucks to give! The CEO of Dunkin’ Donuts Thailand, in fact, dismissed overseas outrage as “paranoid American thinking.” In fairness, this is the same country that latched onto Hitler fried chicken, so…yeah.

“It’s absolutely ridiculous,” added CEO Nadim Salhani. “We’re not allowed to use black to promote our doughnuts? I don’t get it. What’s the big fuss? What if the product was white and I painted someone white, would that be racist?”