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Imobiliare

Buy, sell or rent properties all across Romania, straight from your phone.

About the app

Imobiliare.ro is the biggest real estate adverts portal in Romania, reaching 1 million unique visitors a month. Their success has not gone unnoticed: in the spring of 2016 they’ve been bought by the Swiss Ringier group, a well-known player in the Romanian online market.

Our role in the project involved building the mobile apps on iOS and Android, thus opening a new market area for the already highly used web platform. We’ve built the two native apps keeping in mind that they should streamline and simplify the complex process of property renting and buying-selling. The apps needed to handle a large amount of data, while in the same time bringing real value in terms of convenience for the users.

Challenge

The managing partners at Imobiliare.ro contacted us in early 2014 looking for a mobile agency to develop an Android app for their service. Our teams began working close together right from the start, seeking to establish the right concept for the app. An iOS app followed closely after the launch of the Android version.

The greatest challenges we’ve encountered in developing the two native mobile apps were in the areas of property search & listings, seamless map display and enabling each property to clearly show its potential by providing a great UI.

“The people over at Tapptitude are professionals. They’re full of energy and enthusiasm for what they do and they do it well. They’re the ones you want taking action if you’re looking for collaborators on a mobile project. What can I say? It’s all good up until now… and it sure has been a while.“

Ciprian Gheran | Co-founder Imobiliare.ro

Solutions

We started a thorough process of analyzing and understanding user behaviour on the web platform, that resulted in a list of priorities in terms of functionality for the user.

As usual, we moved on to mapping user flows and creating a first draft of mockups and screen designs, in oder to give us clarity and a better decision-making background. Though having all of this valuable information, we eventually had to approach every app screen from scratch in terms of UI and UX, always focusing on the main benefit the mobile area can provide for the user.

We’ve built the Imobiliare app in a manner that’ll give the user on the go access to all of the 100.000 listings on the portal, quick searching capabilities and the ability to contact the real estate agencies, private sellers and renters right within the app.

Mobile Product Strategy

Native App Development

Mobile UI Design

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