Memory card formats have been a moving target, and as a result have tended to shape the devices that adopted certain formats. In cases like the Sony memory cards, it’s been a way to monopolize the accessory sales market for their devices. But the SD card format at least has been just about agnostic in terms of platform support. Now there’s a new SD card format, hopefully it won’t upset the boat.

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SDXC is yet another memory format all manufacturers will have to adopt. Isn’t it frightening how much the removable memory market has fractured into mico-formats for memory cards. About a week ago I was playing with an Olympus voice recorder at work. It had it’s own funny shaped memory cards you had to buy from Olympus if you wanted to increase the storage size. One positive thing I will say though is this. SDHC at least has consolidated some of the mindshare around a commonly supported form factor for removable storage. Compact Flash once enjoyed a similar amount of support. But nowadays you cannot even find a laptop with CardBus slots anymore. Many add-ons for laptops are installed on internal PCIe busses now.

I hope all the device manufacturers get onboard with the SDXC format only because of the limits on the FileSystem on these cards has needed to adapt to the vagaries of long form video shooting. I remember the painful days of 4GB file size limits for video. That took a long time to dissapate on the desktop computer. It’s high time it disappeared on digital video cameras as well.

Toshiba says all three new cards will bring a maximum write speed of 35 megabytes per second and a read speed of 60 megabytes per second. For videophiles, the new SDXC format will enable video files to extend beyond the current limit of 4 gigabytes.