smart. sexy. confident.

AUDIENCE GROWTH / EXPANSION

Introducing XOXO Condoms by Trojan, an innovative new brand to support a healthy and fulfilling sex life for both women and men...because a man wears a condom, but a woman uses one too. Infused with a fresh approach - soft touch latex, low latex odor, and aloe infused lubricant.

Have the confidence to be who you want to be - and trust yourself.

reinventing form

WE CHANGED THE RULES

In a category that is so critically important, we re-wrote the rules for how both women and men shop for condoms, carry condoms, and use condoms, with an innovative system of packaging structures.