The Wisconsin Department of Agriculture said Kristin Natzke Olson was selected on Friday night after a three-day competition. She will spend the next year promoting the state's agriculture industry.

Olson is a rural Fond du Lac native, and is a 2010 life sciences communications graduate of the University of Wisconsin-Madison. She grew up showing dairy cattle with her family’s small show herd, Crestbrooke Holsteins and Jerseys.

She works as the dairy advertising coordinator for Accelerated Genetics in Dane County.

Olson will begin her new duties on June 3, and receive a $40,000 state-paid salary.

For official event as Alice, DATCP said she will drive an E-85 flex-fuel Chevrolet Tahoe, wear a 14-karat gold and platinum brooch or tiara with citrines and amethysts and be given a mink garment, all promoting Wisconsin industries.

Olson replaces Rochelle Ripp, last year's Alice in Dairyland.

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