Mix Optimization Takes Over Planning

The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why itís important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.

Read the Forrester report to see why:

Lengthy planning cycles are becoming a thing of the past

Adaptive processes are replacing traditional planning

Combining data collection, analysis, and media buying is now a possibility

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