Not yet, “We are still in userbase building phase,” Lau said. “Once we have that critical mass we can start monetization. 15 million is a number I should be proud of, but we are only still only one percent of where we want to be.”

How Wattpad will grow to the size of a Facebook or a Twitter?

It has already attracted hundreds of millions of users. And “Wattpad will get there by doing more of what it has done to date: via indie authors and, increasingly, branded books and name-brand authors”.