Naaptol raises $52 million funds from Mitsui

Naaptol, an India based tele shopping and eCommerce website has raised approx $52 Million USD from Japanese corporate group, Mitsui. This is the Mitsui’s second investment in Naaptol, earlier the Japanese company had invested $20.5 Million in April this year. The latest round takes Mitsui’s share count in Naaptol to 20 percent from 5 percent.

The Founder and CEO of Naaptol, Manu Agarwal said, “The Company intends to use the funds for expanding its reach and building up an efficient supply chain. We would also upgrade our studio capabilities to churn out more and more content in multiple languages every day and invest in technology,”

Naaptol is a home and tele shopping company, which was founded in 2008 and sells products of different categories like electronics, home and kitchen appliances, apparel, furniture etc. This tele shopping and eCommerce firm sells products by hosting hundreds of different brands.

This tele-shopping eCommerce company plays more than 350 hours of commercials ads per day in nine different languages. According to the company, this shopping portal has reached 160 million TV households in India and process almost 20,000 order per day. This home shopping company gives services on multiple platforms like TV, Print, Direct marketing and mobile app.