Consultant Tips

Consultant Tips

By Jeff McHugh

September 10, 2019

If I ask you to imagine James Bond, you might visualize Daniel Craig. But when he was first cast, there was controversy. A "Blonde Bond?" Inconceivable! But once we saw the film, Craig quickly busted down that boundary.

You might picture Sean Connery as James Bond, but did you know that author Ian Fleming was 100% against Connery being 007? Fleming could not see it and pushed for Cary Grant, but wound up loving Sean Connery, like everyone else.

September 3, 2019

"War is the remedy our enemies have chosen.
Let's give 'em all they want!"
--General Ulysses Grant, 1860
Unless it doesn't trouble us that someone wants what we own, striving to take our audience for their gain, then okay, we're not at war. For all our history, ...

August 27, 2019

My overall takeaway from Talent Masters Morning Show Boot Camp this year was "Know Your Value." There was a solid lineup of talent on the panels who achieve regular success not only with ratings, but also the day-to-day business decisions necessary to continue to ...

August 20, 2019

Ask broadcasters what they'd like to change about radio, and someone will say that we have to get stronger and more conﬁdent with our brands. We need to attract the attention and respect the industry deserves.
And they're right. Radio has been taking a beating for ...

August 6, 2019

In preparing for your show, you might gather content, brainstorm ideas, write, prep guests and compile audio.
Do you ever prepare your head, heart and soul?
Years ago, Beyonce created an alter-ego named Sasha Fierce. I met Beyonce once. She is quiet, intelligent and ...

July 30, 2019

Management and talent often struggle with how to approach sensitive subjects trending in the news. The recent ESPN Dan Le Batard controversy is a perfect example of a viral topic that has everyone weighing in with an opinion.
Does it ever benefit media personalities to ...

July 23, 2019

In a recent conversation with Dave Farra, host of the Dave and Mahoney Morning Show on KXTE/Las Vegas, I asked him what the biggest challenge facing radio talent today is. His response to me was, "Don't get me wrong, while extension of the brand and social media are ...

July 16, 2019

Seinfeld reruns never get old. They are classics, rich with lessons in character development, show preparation and story structure for radio personalities and programmers. Radio according to Seinfeld could help a lot of radio shows ... and we can all share a laugh in ...

July 9, 2019

What do the following successful shows all have in common: Star Wars, Lord of the Rings, Game of Thrones, 60 Minutes, Seinfeld, The View, Howard Stern, The Bert Show?
Conflict and contrast between characters.
Nothing can cap the growth of a radio show and podcast more ...

July 2, 2019

On a multi-person broadcast or podcast, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time?
Mic balance is often an underappreciated subject when launching a new show or when reviving an ...