NBA TO AUGMENT "I LOVE THIS STUFF" ADS WITH PRINT ADS

The NBA will augment its "I Love This Stuff" ad campaign for
licensed products with some "playoff-themed print ads," according
to the current BRANDWEEK. Breaking this Thursday in USA TODAY is
a two-page ad partially funded with "co-op dollars" from J.C.
Penney, Champs, Foot Locker and The Sports Authority. Local
newspaper ads with retail co-ops start in eight NBA markets after
the first round of the playoffs (Terry Lefton, BRANDWEEK, 4/24).