Jaguar sees new models boosting its sales

The British brand aims to improve its sales to reach a targeted 750,000 units by 2020 and thinks the foundation is already set, with their first crossover and a successor to the X-Type bringing the needed boost.

Jaguar Land Rover, which since 2008 belongs to India’s Tata Motors, has already reached an all time sales record of 425,000 cars in 2013 – being the profit driver for the parent company, which had serious problems on the internal market.

Now, betting on the advent of the two new models, Jaguar aims to further improve the sales and become a threat in the premium segment to the well known German trio of Audi-BMW-Mercedes-Benz. To reach the ambitious sales goal, Jaguar is launching a product offensive – which started with the outing of the very successful F-Type coupe/convertible duo.

Still, with the model being a niche type, the sales drivers should be two models that go after the mainstream consumer – the new XE compact sedan and a soon to be released crossover (unnamed yet).

“Our plants in the UK are working flat out, on three shifts five days a week,” said Andy Goss, JLR group sales operations director. “The new plants overseas will free capacity in the UK for global supply of our new products.”

JLR has two big manufacturing plants in the works – one in China through a joint-venture with Chery Automobile and also includes an R&D center and an engine facility, while the other is set to begin construction in Itatiaia, Brazil.

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