Telesales Case Study

Our client

An international correspondence school offering over 100 distant learning courses with offices throughout the world.

Following an initial cold call to the client from ourselves where we posed as a potential customer looking to book a course we approached them to discuss how we could help them with their conversion ratio.

Clients requirement

Their objective was to increase the conversion ratio from its low of 2% and cut down on the number of interactions which took place as this was wasting valuable operative time. They also wanted to cut down on the enormous TV and other media advertising as well as reduce the cost of the incoming calls to the 0800 number.

Our research findings and recommendations

We spent a day in their board room taking general 0800 enquiry calls direct from the public. Their current conversion rate from such an enquiry to making course booking was under 2%. That day we achieved a conversion rate of over 70%. The rest is history…….

Our recommendations were :

Experiment with various inbound and outbound scripts to determine which gave the best chance of success.