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The design of the 10th Annual Ride Like King logo is aimed at celebrating King’s journey and also inspiring riders around the world to be the “king” of their own riding goals (whether with organized rides, individually or on Zwift).

Riders from around the world are invited to join Ride Like King events. Participation is easy—simply ride your bike on May 4-6, by yourself or with an organized group ride.

In 2009, King led an ambitious ride through China, traveling 1,668 kilometers from Beijing to Shanghai at age 75.

In 2007 Giant company founder King Liu reignited his passion for cycling and challenged himself to a 927-kilometer ride around Taiwan at age 73.

King (right, next to long-time former Giant CEO Tony Lo) spent 44 years building and overseeing Giant, earning accolades and awards over the years including this one in 1980 from a Taiwan export manufacturers group.

One lucky participant from the Zwift Ride Like King event will take home the grand prize of this pro-level Giant Propel Advanced SL Disc 0 bike (or a Liv Langma Advanced SL 0 bike).

One lucky participant from the Zwift Ride Like King event will take home the grand prize of this pro-level Liv Langma Advanced SL 0 bike (or a Giant Propel Advanced SL Disc 0 bike).

Participants in the May 4 Zwift Ride Like King event will be eligible to win one of these special 10th Anniversary Ride Like King jerseys. Ten winners will also be selected from the social media photo contest. Male winners receive this Giant-branded jersey.

Participants in the May 4 Zwift Ride Like King event will be eligible to win one of these special 10th Anniversary Ride Like King jerseys. Ten winners will also be selected from the social media photo contest. Female winners can choose this Liv-branded jersey.

Celebrate Giant's 10th Annual Ride Like King Event May 4-6!

Giant

Each year Giant and its sister brand Liv take a few days in the spring to honor company founder King Liu and celebrate a passion for cycling in an event called Ride Like King. This year marks a special celebration with the 10th Annual Ride Like King, a global event scheduled May 4-6.

Festivities include group rides, online photo contests, prizes including special Ride Like King jerseys, and a grand prize giveaway of a premium Giant or Liv road bike. Also new this year for the 10th anniversary is a Ride Like King indoor cycling experience with Zwift, where participants worldwide will be able to ride with King.

In 2007, Giant chairman and founder King Liu completed a 15-day, 927km ride around Taiwan at age 73. Two years later, in 2009, King tackled an even longer ride, a 20-day, 1668km tour through China. Those two accomplishments marked a new phase in King’s life. After spending decades committed to the business of building Giant into the world’s largest manufacturer of high-quality bikes, he made it his mission to reconnect with his passion for cycling. After completing that first Tour of Taiwan, King explained his motivation for that quest:

“Driving is too careless,” King said. “Walking is too slow. Only through cycling can you truly experience the beauty of this island and have this type of once-in-a-lifetime adventure.”

To support King’s 2009 Tour of China, from Beijing to Shanghai, Giant employees organized an event to celebrate their leader’s renewed passion for cycling. “Many people travel in cars, with high speeds and closed windows,” King said. “But on bikes, people greet each other, building human relationships and gradually shaping a more peaceful society.” King’s words frame the spirit of this annual event, which was named Ride Like King.

Over the past decade, King has continued his mission to explore new places by bike and share his message about the positive impacts of the cycling lifestyle. He has completed more long-distance tours and dedicated much of his time to building stronger cycling communities around the world. He has ridden through places like Japan and Europe, bringing attention to the ways that cycling can improve health, reduce pollution, and enhance quality of life. On each tour, King meets with fellow cyclists and political leaders to learn about successful cycling infrastructure and discuss ways to grow participation in the sport.

In 2016, after 44 years overseeing the business of Giant, King retired from his position as chairman of the company. But the annual Ride Like King event continues, with events happening all around the world, organized by Giant employees, retailers, ambassadors and riders. Today the rides are communicated and shared through social media, and they include special jerseys, photo contests and grand prize giveaways.

For this year’s 10th Anniversary Ride Like King, Giant has partnered with Zwift, an online gaming platform for indoor cycling, to host the first-ever virtual Ride Like King. The ride will take place Friday, May 4, at 8:15 p.m. Taipei time and will be live-streamed worldwide. This 30-minute event will be structured as a “group workout” so all riders stay together. Participants in this ride will have access to a special Ride Like King jersey and also a Giant Propel Advanced SL Disc bike or a Liv Langma Advanced SL bike. Check out the full Ride Like King Zwift event series, including the main event with King Liu as well as regional events in Australia, Europe and North America, at https://zwift.com/events/series/ride-like-king.

Ten participants in the Zwift Ride Like King event will be selected to win a limited-edition Ride Like King jersey signed by King. The jersey features a special design that celebrates all of King’s accomplishments over the years and also aims to inspire all riders to be the “king of their own ride.” Whether they’re attempting their own long-distance adventures or aiming for a King of the Mountain crown on a local ride, it’s all about conquering new challenges.

“King Liu's 927km ride around Taiwan at the age of 73 is something that we can all be inspired by,” said Zwift CEO Eric Min. “Zwift is delighted to celebrate the event along with King Liu, uniting a global community of cyclists together for the very first time in one single ride, with the Ride Like King Group Workout. Join us and celebrate the joy of cycling.”

Prizes will also be awarded to participants of local Ride Like King events in their own communities. Employees, retailers and friends of Giant and Liv will host rides May 4-6, sharing stories and photos through Giant and Liv social media channels. Giant will give away 10 limited-edition Ride Like King jerseys, signed by King, in a social media photo contest. For a chance to win, simply post your photo with a #RideLikeKing hashtag on Facebook or Instagram.