Advertising of Medicines

Our Role

The HPRA regulates the advertising of human medicinal products in Ireland. It is our role to ensure that advertisements for medicinal products are in compliance with the Medicinal Products (Control of Advertising) Regulations of 2007 (S.I. No. 541 of 2007). These regulations set out the requirements for medicinal product advertising in Ireland. Compliance with these regulations ensures that advertisements for human medicinal products are accurate, not misleading and in line with approved product information.

We ensure compliance in a number of ways. For example:

We perform both pre-planned and random compliance reviews of advertisements in various media, including medical journals, newspapers, radio, television, social media, etc;

We carry out inspections at the offices of Marketing Authorisation Holder (MAH) companies which advertise human medicinal products in Ireland.

We investigating complaints that we receive in relation to advertisements.

Frequently Asked Questions

For additional information on our advertising compliance programme, we have provided answers to some of the most frequently asked questions. For these, please click here.

Contact Us

Queries or complaints relating to the advertising of medicinal products may be directed to: