Our Natural range comes in a variety of flavours and contains ingredients for certain life stages. Specially balanced diets for Weaning Puppies to Senior Dogs and those with intolerances requiring a more specialised diet.

Working Dog Food

Our Working Dog Range comes in a variety of flavours, each one contains a slightly higher percentage of protein and Vitamin C. All recipes in this range include vegetables and fruit ensuring they are nutritionally balanced and complete - no added supplements needed.

Pure Dog Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Dog Food

Our Country Banquet Range includes a new selection of added ingredients, providing all the essential nutrients, vitamins and minerals needed for dogs to thrive at optimum health. The recipes include well known 'superfoods' containing many antioxidants and vitamins.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Our fresh and healthy eating philosophy translates perfectly into our Natural Cat Range. In a variety of different seasonal flavours each recipe is a complete and balanced mix of raw meat with bone plus carefully selected natural supplements especially chosen for their health benefits.

Pure Cat Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Cat Food

Our Country Banquet Range includes a new selection of added human grade ingredients, providing all the essential nutrients, vitamins and minerals needed for cats to thrive at optimum health. The recipe includes natural antioxidants and essential nutrients.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Chewing has significant dental health benefits as well as a calming effect on pets making it an important part of a raw diet. Our range of bones and treats have been carefully selected and offer a wide variety of types and sizes.

Toys & Accessories

We know that dogs and cats need more than just nutritional food to keep them happy so we offer a wide selection of toys and accessories.

Grooming Products

All our grooming products are carefully selected to contain only natural ingredients rather than harsh chemicals.

Hygiene Products

All our hygiene products are carefully selected to contain only natural ingredients rather than harsh chemicals.

We believe in nourishing our pets to provide them with a natural diet packed full of variety and high quality British produce.

Vet's Corner

Professional Advice and Tips for Feeding Raw.

Find a Breeder

Looking for breeders who feed Natural Instinct? This list may be able to help you in your search for a new best friend.

Puppy & Dog Training

Some handy information and tips when looking at training for your puppy or dog. Follow Sue Williams on her Expert Puppy Training website, or look at our range of DVDs for more in depth advice and information about training your dog.

My terrier cross is a hardy, active lad of nearly 13. I noticed over the last year he had really lost his spark. He'd stopped running after his frisbees, stopped asking for play with toys at home and was generally quite listless.
A friend suggested we tried NI as she had seen an improvement in her dogs well-being since feeding him with it, so I tried it. I use predominantly 'senior' because I assume it's calorific value is better suited to a dog of his age, and because of the added glucosamine, but I feed him some of the others here and there for a change in flavour.
I actually can't believe the change. I have my boy back. He is full of beans, loves his food, bad wind and upset tummy gone - and he's so much happier. I'm so thrilled for both of us!

Veteran victory
Review by Tess Eagle Swanon 05/06/2017

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I have a veteran who is winning paws down, many veteran classes and best veteran in show.
She wins as she is super fit, in peak condition and looks years younger
Again.. this is down to her diet.
None of mine will have anything other than Natural Instinct.
They love their dinners..
I love my dogs
win win

My old Cavalier is thriving on this
Review by joon 19/09/2016

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Recently changed my KCC onto this food and already after a week I have noticed that his energy levels have improved. His coat is shiny and his eyes bright and his very sensitive tummy had no issue with the switch. The food is dense and smells fresh and is easy to portion out so he gets just the right amount without having to weigh. Delivery was also quick and the food arrived still frozen. Wish I had changed before now.

Weimaraner Heaven!
Review by Paulineon 15/08/2016

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We have three weimaraners, ranging from 10 months to 11 years. Our older dog, whom we've had since a pup has suffered from gurgly tummy and colitis and was on ranitadine permanently. I ended up cooking for him as tinned meat gave him the runs (and smelly bottom!!) and we can't feed dried because of the risk of bloat.

Then two years ago we got Monty - a rescue Weim aged 8 months. He was being fed raw so we decided to continue and hoped that the element of competition would help Brook make the change.

It worked and now Brook no longer needs his medicines. We took in another rescue Weim aged 4 months earlier this year and now they all have the same.

We choose the Senior food as it has a lower protein percentage and joint supplements.

Rufus doesn't smell anymore!
Review by Rebecca Bon 17/03/2015

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I switched my 16 year old dog Rufus to raw food about three weeks ago. His coat looks amazing! He has been a bit smelly the last few years and suffered with some skin irritation although this seems to have completely disappeared. Rufus smells just like he used to when he was a young dog and I feel happy that I'm doing everything I can to keep him healthy in his senior years.