Abstract: In the wake of the Cambridge Analytica scandal, some opinion leaders show their public and personal motive to
call for action against Facebook on the Twitter network. This study analyzes the #deletefacebook campaign, seeking opinion
leaders who initiate and popularize it on Twitter. By using NodeXL, this study visualizes and identifies the procedures of how
a Twitter campaign goes viral by influential people on Twitter.
Index Terms - Cambridge Analytica, #deletefacebook, Opinion Leaders, Twitter