Canon PowerShot SD990 IS Digital ELPH camera : Canon announces the new PowerShot SD990 IS Digital ELPH camera. Loaded with a host of advanced features, such as Optical Image Stabilization and Canon's new DIGIC 4 image processor, this new Canon camera is ideal for the trendsetting techie looking for functionality or style-conscious photo enthusiasts who want their gadgets to keep pace with their style. In addition, to commemorate the 100 millionth compact digital camera manufactured, Canon created a limited-edition PowerShot SD990 IS Digital ELPH camera in red. Scheduled to be available in October, the Canon PowerShot SD990 IS Digital ELPH camera will have an estimated selling price of $399.99.

Canon PowerShot SD990 IS image quality
"The introduction of DIGIC 4 imaging processing and a variety of color creations, continues to build on Canon's mantra of incorporating substance and style into everything we create," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We recognize that if we continue to make digital cameras easy to use and easy to take along wherever one goes, people will carry them, not just for their style and compactness, but because of the image quality."

14.7 Megapixel Canon PowerShot SD990IS Digital ELPH camera
The PowerShot SD990 IS Digital ELPH camera showcases enhanced specifications such as 14.7-megapixel resolution, 3.7x Optical Zoom with Optical Image Stabilization and Canon's new Quick Shot Mode for even faster shutter speed. Reminiscent of a sporty race car, with its curved design and brilliant metallic topcoat, the PowerShot SD990 IS Digital ELPH camera is available in black or silver. Still small enough to fit in a shirt pocket or suit jacket, this compact, cutting-edge camera is an anytime, anyplace must-have.

Canon DIGIC 4 - Servo AF focus tracking system
The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera's higher performance levels, including significantly improved signal processing speed and higher image quality. One of the most important new features made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects. By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs. Additionally, the processor's high ISO speed noise reduction processing has improved substantially to enable consumers to shoot high-quality images, even in extremely dark situations without the use of a flash. The new Intelligent Contrast Correction function automatically improves image quality in high contrast shooting situations.

Canon SD990 IS Limited-Edition Red Digital ELPH camera
To help commemorate the manufacture of the 100 millionth PowerShot camera,, Canon has produced a limited-edition red PowerShot SD990 IS Digital ELPH camera. This camera can be exclusively purchased on the Canon U.S.A. eStore while supplies last.

Canon SD990 IS Genuine Face Detection technology
The Genuine Canon Face Detection technology on the Canon PowerShot SD990 IS has evolved even further, thanks to DIGIC 4. Improved features include the ability to recognize human faces at most angles. Another innovation is the Face Detection Self-Timer, which automatically takes a photo two seconds after a new face enters the scene.

Canon PowerShot SD990 IS Price & Availability
Scheduled to be available in October, the Canon PowerShot SD990IS Digital ELPH camera will have an estimated selling price of $399.99. Kit contents will include a memory card, battery, charger, wrist strap, USB and A/V interface cables, Canon Digital Solutions Software CD, and a 1-year warranty.