About me

That's me in the old days, when Digital or Internet didn't even exist...

Hi, I'm Aron van der Hijden, owner and founder of We‑commerce. That's me in the
picture from the early days when there was no internet. That changed in 1992 where I had my fist encounter with the internet creating a simple
HTML page (the HTML 2.0 spec didn't even exist). It would take another 5 years before I became I web developer. Starting with something called
Lotus Notes, I discovered how to create web based applications. In the year 2000 I started my own company named We‑commerce, delivering
web app centric services.

About 7 years ago I became more interested in the usage of my web apps. A day full of web development started with a quick check of my Google
Analytics dashboards. How is my site doing? And that brought me to the essential question, what is needed to make a site attractive to a
visitor? And that is not all about using the best techniques, most advanced features or fastest database.

Luckily I had the opportunity to start a new project as web analyst. I worked with the Adobe Marketing Cloud for over 6 years. I've seen many
aspects of web analytics, e-mail marketing, A/B and MVT testing, SEO, etc. Today I'm a DAA Certified Web Analyst™ using web analytics and
other data sources to optimize conversion and gain valuable insights.

Because of my technical background, I've a good understanding of tagging. This is the process of adding (javascript) code snippets to your site
or app to enable (a specific type of) measurement. There are many items to consider when implementing a measurement solution, like: cookie
acceptance, browser support, management of tags, rich-media tracking (flash, widgets, video), app measurement, etc. A good technical
understanding of these web based concept is needed to tag a site and configure a web analytics tool. Having reliable and complete data is a
first and most important requirement for a successful digital analytics strategy.

I try to keep up with the latest developments. At this moment I'm expanding my knowledge around web design and framework related topics.
Basically I'm an analytics ninja but my goal is to be an expert in the following areas:

The purpose of the Digital Analytics Association Web Analyst Certification Program is to provide a mechanism for individuals to obtain
professional recognition after demonstrating their knowledge of and competency within the web analytics industry.

Recent Projects

Aron understands the business side, the tool side, and the coding side of web analytics very well.
Nicolas Diefenbach, Senior Online Business Consultant at ContentMetrics GmbH on LinkedIn

Aron uses a very structured and easy to understand approach, which enables him to work with both technical specialists as well as
business oriented people.
Lilian Hendriks - van Montfort, Client Service Director for Lighting at Philips on LinkedIn

Essent, 2014-2015

Essent (part of the RWE Group) is the largest energy company in the Netherlands. As Adobe Analytics Product Specialist I was responsible for
the setup of the Adobe Marketing Cloud: optimize Adobe Analytics and the collection of data to match analytics demand from the business side
(both B2C and B2B). One of the bigger projects I have done: rewritten and optimized the analytics code (JavaScript library) that is required
for measurement (mobile, desktop and apps). Besides working with the Adobe Marketing Cloud, I maintained integration with other tools used
within Essent, like Visual Website Optimizer (A/B-testing), Relay42 (tag management) and DoubleClick Campaign Manager (ad serving,
targeting).

Philips, 2007-2013

Developing Omniture implementation strategies for the consumer based web sites of Royal Philips Electronics N.V. Philips has over 500
domains that contribute to the 1 billion page views per year. In this global IT environment with multiple content management systems and
various agencies we defined a common way of measurement using Adobe SiteCatalyst. In my role as implementation consultant I was responsible
for the data collection of the Philips B2C presence. This includes the consumer catalog, campaign sites, online flagship stores, mobile
(optimized) sites, apps.
Some of the projects I have done: setup implementation guidelines, s_code development, SiteCatalyst tool management, vendor selection tag
management system setup integration with e-Dialog / Eloqua / BrightEdge / Channel Intelligence / MetrixLab.

DSM Resolve

Lead developer of various Lotus Domino based web applications. Main application is used for ordering services and register (chemical)
samples. The application features both an interface for customers to monitor order progress and a back office interface to process the
actual order. Integration with a Laboratory Information Management System (LabVantage), SAP, Business Objects, Exchange GAL, SharePoint.
Some of the techniques used in this project: Lotus Domino, XML, Java.

Philips, 2004-2006

Development of a Java based servlet to retrieve sales related data from SAP and publish to a web page using XSLT. With the servlet sales
agents where able to work with actual order information from SAP on web based devices.

Meerhoven24 Foundation

For Meerhoven24 Foundation I' m co-developer of a WordPress based site using iDeal to register and pay for an annual running event in
Meerhoven (a well know part of the city of Eindhoven). Main part of the event is a 24 hours relay race, where running teams raise money for
Make-A-Wish Foundation. I'm not only co-developer of the site but also treasurer of Meerhoven24 Foundation and member of the leadership
team. In 2013 we donated over € 32.000 to Make-A-Wish Foundation.

Did you know Eindhoven has been named the smartest region in the world by international think tank Intelligent Community Forum? Eindhoven took
the highest spot because it is home to many knowledge-intensive companies such as ASML, NXP, Philips and microscope maker FEI. The city also
includes the Eindhoven University of Technology and its Science Park.