Award-winning New Zealand
mobile marketing SaaS Vendor, VMob has responded to global
demand for enhanced customer loyalty solutions by releasing
the next generation of VMob technology with a dedicated
loyalty module.

VMob’s optimised ‘Live Marketing’
suite enables retailers to build their own loyalty points
systems, issue vouchers and rewards through social networks
and reward shoppers for sharing online within their
networks, improving the lifetime value of customers.

The
first generation of VMob technology contributed to an
impressive increase of in-store traffic for a range of
global clients including McDonald’s and Exxon. VMob is now
offering the next piece of the retail puzzle by motivating
consumers back into bricks- and-mortar stores through
enhanced loyalty driven by mobile engagement.

The new
loyalty offering takes mobile loyalty beyond a replacement
for a physical card and gives retailers the ability to
incentivise other behaviour rather than just purchases.
Shoppers can also be rewarded for actions such as
checking-in while in-store or sharing promotions via
Facebook.

Scott Bradley, CEO and founder of VMob says in a
highly competitive environment retailers need to get a
better understanding of their customers to engage and build
brand-love.

“Retailers are using apps powered by VMob to
increase foot traffic with targeted mobile vouchers. There
has been a huge up-lift in the redemption of mobile vouchers
that are targeted to individuals based on their behaviour,
their location and other external factors like weather and
nearby events.

“VMob’s technology turns an
‘average’ customer transaction into a known consumer, we
can tell retailers who their customers are, what they like,
how often they come in store, how much they spend and what
they buy. Customers get great deals that are relevant and
retailers benefit from happier customers that are engaged
with the experience and the brand.”

Deployed
internationally in less than two weeks, McDonald’s
Netherlands adopted the new module to engage with more than
one million Dutch consumers via the smart phone app. Through
the new mobile loyalty module of the app customers can earn
points and get personal rewards that are relevant to them
based on their specific behaviour.

McDonald’s
Netherlands released the first version of their app using
VMob technology in October last year, which saw the app
rocket to the top of both the Google Play and iTunes App
stores.

About VMobVMob uses mobile to
put shoppers back into shops and increase sales for bricks
and mortar retailers. Its unique proprietary platform
delivers highly effective, personalised promotions, content
and loyalty programs in real time. The company’s
technology combines social profiling, geo-location and
transactional capabilities to help retailers and brand
owners understand their customers and connect with them
through perfectly-timed offers and rewards. VMob is based in
Auckland, New Zealand and is listed on the NZX Alternative
Market (NZAX: VML).

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