Monday, October 18, 2010

The famous shopping and pancakes assignment starts now

The best ad and PR class ever.

When is shopping more than just shopping?

Thanks for asking, Plato.

It's when the RRC advertising majors and I make our annual visit to Polo Park for apple pancakes and Apple computers. This year, the PR majors were nice enough to join us - the more people eating pancakes the merrier, I say!

All apples aside, the main reason we go to the mall is to conduct some worthwhile market research and personal observation at the retail level. Stalking is involved.