The high price of gasoline which now costs about $5 a gallon, is forcing many people to reduce oil consumption, and one solution which seems to be feasible for some is to buy a motorcycle.

This situation has not only motivated motorcycles sales, but has also driven the development of marketing strategies to win over customers.

"The fierce competition for a slice of the cake has also unleashed a barrage of price offers, because in the motorcycle market there are some at $900, and they are being offered everywhere from appliances stores to bus terminals", reported ElSalvador.com. "But if you do not have cash, credit schemes abound. For example, Yamaha is offering $75 a month payment plans, without a deposit or guarantor. Nor do you need to have a credit record and the resolution can be obtained in 24 hours."

Another example. The store chain La Curacao has bikes available from United Motors (UM), which can be purchased with a deposit of $224.85 and a monthly fee of $82.76 for two years. Funding is through the program Credizaz and if you buy the bike, the handling of the number plates is free, and it offers two mechanical checks, a helmet, and even, for now, a DVD.

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Unicomer group recorded an increase in sales of 160%, with 310.000 motorcycles sold throughout the region each year.

Sales in Central America and the Dominican Republic have experienced remarkable growth, judging by the results from various distribution houses due to a combination of favorable prices and credit facilities.

The proposed new formula serving as reference for fuels could start in late January.

Carlos Aquilino Duarte, director of Hydrocarbons for the Ministry of Economy, stated that due to problems in the development of software for collecting and processing data, they had to postpone the start until the end of the month.

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