Many of the top SEOs get results by having their network of sites link to their new client. You can only do so much with content; a site needs great sites to link to them to get top rankings. The only problem is that if you leave the SEO you probably loose those links.

Where does that leave the independent webmaster?

1. Most build giant link pages that nobody looks at. They often spend time building link pages rather than content.

2. Others independent webmasters buy a few high web ranked links and spend the rest of their time on content.

I was just wonder what others thought about the purchace of a home page text advertisement?