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Former Costa Gulf exec hired to drive Icons Coffee Couture growth

Icons Coffee Couture, which is planning to open 40 stores across the Gulf by 2020, has appointed Hassan Jawad as its new CEO

Icons Coffee Couture, a health conscious lifestyle coffee shop chain.

By Sam Bridge

Sun 02 Dec 2018 09:17 PM

Icons Coffee Couture, a health conscious lifestyle coffee shop chain which is planning to open 40 stores across the Gulf region by 2020, has appointed Hassan Jawad as its new CEO.

Jawad, who previously worked for Costa Coffee handling a portfolio of 150 stores across markets in Bahrain, Qatar, Oman and Saudi Arabia, will lead the company through its next phase of innovation and growth, a statement said.

He will be working closely with the leadership team headed by Elena Weber, founder and managing director, Icons Worldwide, to maximize financial performance, it added.

Weber will be the brand ambassador and focus on public relation, strategic business development and Icons social corporate responsibility.

Through a partnership with ABL Company, the retailer is currently looking at an expansion across Kuwait with six branches and is also looking at a 10 company-owned store expansion in the UAE within the next six months.

Weber said: “We believe that Hassan’s ability and the wealth of experience he brings in certainly gives him an edge in his new role. I am incredibly excited on his appointment and look forward to drive forward our social contributions as well as focus on our growth and real estate strategy within the UAE and developing markets.”

Jawad added: “I am looking forward to building on this success and contributing to its growth and profitability whilst simultaneously ensuring we remain focused on delivering the very best service to our customers.”

Icons Coffee Couture borrows heavily from the latest trends in the fashion industry and strives to promote a healthy, but joyful lifestyle among its clientele with organic coffees, fresh juices, skinny cakes, savories and German breakfast platters.