5 Steps to Optimise Your Website

5 Steps to Optimise Your Website

People make use of search engines to look for products or services online. In order to rank high in search engine results, there is a need to have a highly optimised website.

About 60% of the world population uses Google search to find businesses or services, and over 80% of Google search enquiries result in direct sales or in-store visits. This goes to show that it should be a top priority for every business to optimise their website so that they show up on the top of these search enquiry results.

Unfortunately, optimisation of a website for Search Engine (i.e. SEO) is not a task that you do once and forget about it. Google make changes its algorithm almost every day. This makes it hard for websites to keep up. You cannot just hire an SEO expert to work on your website once and then forget about it.

With this in mind, you should make sure to perform the followings once in a while to guarantee your website stays search engine optimised.

Steps to optimise your website:

Keyword research: A Search Engine Optimisation strategy starts with a good keyword research. You have to be well-informed of the keywords that rank best in your niche. This helps you not only to stay relevant in searches but to also re-evaluate.

Create good contents with your keywords in mind: There is no website that can exist without contents. However, bad contents can damage the relevance of the website. You should endeavour to create and post contents regularly without compromising the value it adds to your potential audience. The contents you create should also have your keywords embedded in them as this is what makes it rank better in search engines.

Speed up website load time: We all hate website that takes time to load. Even Google is beginning to punish slow website. You can make use of Google Speed Insights to get information on the speed of your website and how best to increase its speed.

Make use of landing pages: When creating landing pages for your products, you should endeavour to create keywords that are relevant to your individual product and merge them into the title and body copy of the page.

Update page titles: Most companies make use of their business names as their page title. However, is that name search engine optimised? You should try to create titles that include your number one keyword. Get creative; try using a slogan that has your number one keyword in it.

These 5 steps are sure ways to consistently get the very best result and for your website to continually remain relevant in search engine enquiry results. Make researches, test new ideas and you would see your website ranking on top of every search in relation to your niche.