You might have seen our post about the Hasselblad camera teaser a couple of days back, and now the camera has been made official. Earlier today, Hasselblad announced the X1D-50c – a brand new 50 megapixel mirrorless medium format camera for the (very rich) masses. At just under $9,000 for the body, Hasse aims to bring medium format photography to some very wealthy enthusiasts or those pro’s for whom full-frame photography is just not good enough. The gigantic 50 megapixel CMOS medium format sensor measures 8272 × 6200 pixels and offers 16bit colour depth and 14 stops dynamic range. The X1D-50c also sports a much more compact body compared to conventional medium format systems, thanks to the new mirrorless design, which looses the mirror in lieu for a slimmer, more streamlined design that is very similar to current high-megapixel full-frame options such as the Sony A7RII.

Sadly, on the video front the specs are underwhelming with a plain vanilla 1080p at 25p in a heavily compressed H.264. 4K recording would have been a much better option, and even though I wasn’t counting on it – for 9,000 grand, I don’t really see a reason not to have it. I guess, after all this is a camera aimed at high end photography, and Hasselblad already have a 4K enabled medium format camera – the H6D-100c so that’s that.

Hasselblad X1D-50c Key Features

50MP 43.8 x 32.9mm CMOS Sensor

16-Bit Color, 14-Stop Dynamic Range

Hasselblad Natural Colour Solution

Full HD 1080p H.264 Video at 25 fps

ISO 100-25,600, Shooting Up to 2.3 fps

Central Shutter: 60 min to 1/2,000 sec

2.36MP XGA Electronic Viewfinder

3.0″ 920k-Dot Touchscreen LCD Monitor

Dual SD Card Slots; XPan & Square Modes

Built-In Wi-Fi & GPS, USB 3.0 Type C

The new X1D is part of a new X series of cameras and uses a new line of lenses – called XCD, which feature an integral central shutter. The first two of the new lenses are a 45mm f/3.5 and a 90mm f/4.5.

Our friends at B&H have a First Look video of the new Hasselblad X1D-50c.

You can pre-order the camera from B&H and Adorama for $8,995 with shipping estimated to commence early August.