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Foodstuffs opens second Fresh Collective by New World store in Mt Albert

Foodstuffs North Island has opened its second Fresh Collective by New World store in the central Auckland suburb of Mount Albert. The store at 1 Alberton Ave was formerly a Four Square. It closed on June 20 so that refurbishment work could begin.

“We’re very excited to be able to reveal the new store to Mount Albert residents,” Foodstuffs North Island Chief Executive Chris Quin says. “They’ve waited patiently for it to reopen and we think they’re going to love their new local.”

The Mount Albert store not only has a new frontage with Fresh Collective by New World branding, but a completely new internal layout, new product offerings and special features not seen in Foodstuffs stores before.

As well as picking up a great cup of coffee from the in-house barista, customers can now order fresh smoothies; grab some sushi; pick up a pizza fresh from the pizza oven; or choose a chicken, basted to order from the rotisserie. There is also a bakery, a butcher and a fresh seafood counter where you can see delicious meat and kai moana you’ve selected being prepared.

Steve McClean, owner operator for Fresh Collective Alberton Ave says, “The store also has an exciting new feature; the Enomatic wine tasting machine, which allows customers to taste a select variety of wine before purchase. We’ve long been known for our wine selection here at Alberton Ave but now customers will be able to try before they buy, giving them an added level of comfort they are making a choice that best suits them.

“We are really excited about giving our customers a smaller grocery store that answers that question of ‘what will we eat tonight’. There’s plenty of fresh, take-home meal solutions including Just Cook It kits which come complete with pre-measured fresh ingredients, a recipe and instructions for either two or a four people.”

The Fresh Collective has fresh food at its heart, with an extensive deli counter, a full specialty cheese range and an extensive range of fresh fruit and vegetables. Chris Quin, CEO Foodstuffs North Island says, “Fresh Collective by New World also has your everyday grocery needs, so that you can top up with the basics at the same time.

“The business has been researching how customers use stores in different areas. In urban environments people pop in several times a week for different reasons; sometimes they’re just looking for a coffee or lunch plus a couple of grocery items. At other times they’re after a handy meal solution for tonight’s dinner. Whatever their reason for shopping, they want the experience to be warm, inviting and full of the delightful sights and smells you get in a beautiful fresh food market.

“We intend to keep refining the concept as we go, to suit each community. We’ll be looking at other urban areas in the North Island where Fresh Collective by New World will suit our customers.”