Oriella Digital Journalism Study 2011

Charting the impact of digital media on journalism worldwide

Since 2008, the Oriella PR Network has published an annual study exploring the impact of digital media on news-gathering worldwide. This year, the study finds that the slump in advertising revenues of 2008-2010 is gradually reversing: the media landscape in 2011 is a good deal less uncertain than it was a year ago.

The improved business outlook is accelerating the pace of change in newsrooms. For the first time since the study began, we have found evidence that publications' online properties are gradually eclipsing its 'offline' print or broadcast formats.

Most importantly, the study shows how journalists are themselves using social media such as Twitter, LinkedIn and blogs in their research – a development which has significant ramifications for how brands themselves communicate.

The Oriella Digital Journalism Study was carried out in March and April 2011 is based on a survey of almost 500 journalists in 12 countries