Sunday, June 8. 2014

Today i wrote a mail to 'Matt Cutts', at least i think i write to him. One never knows if he is interested in, or even has the time to read and reply.

Well Matt*,

You guys at Google have finally done it.

My site has gone from top rankings. I cant see what i have done wrong, i cant see what might have caused this after 10 years of top rankings.

10 years of building a site to your rules, no linkschemes no bad links, linkfarming or whatever. Writing good content that got stolen by others that outrank us now. Websites that build links like crazy outrank us now. Sites with little to no content, just a few links, sites aming for one goal, destruction of the competitors outrank us now.

Nothing negative is in webmastercentral. And i am not allone. Thousands if not millions of website owners have no idea what hit them and how to solve it.

I can only say you wrecked a good index and made it more vulnerable to attacks.

When things got out of control way back then, first thing you did was starting to penalize websites for bad links. Which you by the way dont show in your searches any more, so a webmaster hit by this is totaly defenceless.

Instead of filtering the bad sites, you made the decission to penalize the site linked to.

Bad neighbourhood got introduced. Targeting websites on servers that you found to be 'bad'. Owners of sites on those servers / in those neighbourhoods got hit. Even if the site was legit and good. You chose the way of harming the good instead of get your act together and fight the bad. Why? Because you couldnt find a way to stop it.

You then started to put more weight on generic domains, the result should have been obvious to you guys, the bad ones wrecked it and little meaningless domains got favoured above old and serious ones. Even sites just a couple weeks old with almost no content and none or very little backlinks got top ranked.

A brilliant idea was to take voting serious, people as you could predict (i did long time before) wrecked it, and still you placed it in your rankingsystem. Rankingsites have been proven to have up to 75% of fake votes. Websites just a few months old suddenly had 100's of votes and wait, just look, wow the got all 5 stars ratings ....

Then blogging got targeted. Webmasters are anxious now to place good articles with links on their blogs. Guestblogging got killed because you guys cant see the difference between good content written for the blogs audience and you penalized it.

Good sites with good content and authority are outlaw now, free game for (and now i will use strong language as i feel i have kept it in for long enough now) shit head criminals, that have one goal 'wrecking sites'.

You stated it wouldnt be possible to attack a site and make its rankings drop this way.

Matt, you and i know from way back, remember .info sites and an open registration server??? that this was possible and would be used by people with no moral at all to do harm to others.

You wanted to deliver good sites and instead helped those driven by one goal; wrecking other sites to get better rankings.

Time and time again you didnt solve a problem, you didnt take away the bad ones, no, you just took the easiest way and penalized sites.

You once stated the ranking should not be based upon who has the biggest bag of money. LOL. We both know you make deals with big companies to get better placement and lower prices for clicks in addwords.

And finaly, to kill little business, you had one trick up your sleeve and started to turn your searchengine into a portal showing adds above the results and push natural links down the fold on tablets and smart phones. 'Blocking' your competitors was another shot that went sour for little ones by a EU rule you should give the big gamers better positions.

What you have achieved is this:

- bad seo prevails, website ranking is outlaw now and a site hit has no defence ...

You even changed your statement form:

There’s almost nothing a competitor can do to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.

To:

Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.

Google doesnt prevent attacks, you just take out your only tool you seem to have to fight back: a penalty!

You got webmasters afraid to place links, you penalize them for what others do wrong.

Matt, you remember Altavista?

Tonnie Lubbers
Vision2Form Design

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* I wasnt sure i wrote all those years to the real Matt Cutts, and i still am not. I dont even care if it reaches the real one or not. Who ever reads this and who ever answered all my mail all those years, do with it what you want.