As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

Fake Bake

Summer's over, but recent trends in sunbathing suggest those
tans may not be so quick to fade. According to Chicago-based market
research firm Mintel, the indoor tanning industry raked in 4.2
billion in 2000, up from $4 billion in 1999. And there's no
shortage of UV rays to go around. In addition to the estimated
15,000 locations in the United States that offer indoor tanning
exclusively, another 12,000 to 15,000 locations such as health
clubs and beauty salons also provide year-round indoor tanning. For
comparison's sake, the state of Florida has 192 beaches.