The task was to design the logo of a new web radio station, broadcasting solely through the internet. The client wanted a logo that would articulate exactly their activity, because it was a brand new station and because → read more

The task was to design the logo of a new web radio station, broadcasting solely through the internet. The client wanted a logo that would articulate exactly their activity, because it was a brand new station and because of the special situation of the web only broadcasting. A symbol was created to articulate the exact opposite; meaning that the broadcasting DOES NOT happen in the conventional way, but through the internet. That symbol was nothing more than a simple box and a broken antenna visualizing a conventional old radio device that was not working. Accompanied by the name of the radio station which is OFF* that image gets even stronger and completes the logo. * The name OFF urges the audience to turn their conventional radios OFF and tune to radio OFF on the web.