Walsworth Blog

Press releases can be a valuable content marketing tool for promoting your online magazines, web catalog or any other aspect of your business or brand. But writing compelling copy is only half of the equation.

Getting people to actually look at your release is the other. And there’s a rather simple way to gain more visibility for your press releases: throw in some visuals.

PR Newswire performed a hearty analysis of the more than 1 million press releases in its system. It found that those with visual elements nabbed significantly more views than text-only press releases. You need not go into visual overload, either. Adding a single visual element can bring in notable results.

Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need the talent to create it.

Whether you’re looking for graphic designers to work on your series of lifestyle publications, writers to flesh out your digital magazine contents, or artists to make your eBook pop, finding creative talent may not be as difficult or time-consuming as you may think.

When it comes to successfully launching an app, you have good news, bad news and great news.

The good news is that apps are a booming business, that took in $25 billion last year alone.

The bad news is that more than 700,000 apps are already kicking around on Google Play and Apple’s App Store, serving up swarms of competition.

The great news is you have a way to propel your app to center stage with the Walsworth App Launch Manual.

A Practical Guide to a Successful App Launch: 20 Helpful Tips hits the cyber world on July 8, when it will be readily available for quick and easy download. As an app creator with a strong base of supremely satisfied clients, Walsworth created the manual as a summary of all the effective techniques we’ve been suggesting and using ourselves.

When it comes to the modern mode of doing business, your online presence is pretty much your life. This counts double if you happen to be an app creator, digital magazine or other entity that relies on Internet activity to keep your business alive.

Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships, that power will go untapped unless people actually open and act on your emails in the first place.

Statistics for email open and click-through rates can be pretty daunting. Marketing Profs reports a B2B open rate of under 20 percent and a click-through rate of about 5 percent. B2C emails share a similar fate.