Cigarette ads have heavy influence on college students by 22 percent (11.20.13)

The study found that the impression after viewing just one cigarette ad can last for seven days, also increasing the tendency of college students to smoke.

The immediate response after viewing a cigarette ad or other pro-smoking media message saw a 22 percent increase in smoking intentions of students. Though, the desire to smoke decreased in a week, the thought lingered in their head for those seven days.