This Week On Twitter: The Perfect Tweet, Online In 60 Seconds, Social Media Driving Revenue

We’ve compiled our top ten Twitter stories of the week, which includes a look at how to create the perfect tweet, incredible data showing what happens online in 60 seconds, a visual that reveals how social media is driving revenue, amazing social media statistics, facts and figures and an infographic which addresses how social media is changing the world.

You may have heard of the internet. It’s kind of a big deal. How big? Well, stuff happens. Quite a lot of stuff, in fact. So much stuff, actually, that even when you break it down to what happens in just a single minute of the day, the numbers are overwhelming.

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products? We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

When it comes to the world of social networking, one thing has very been clear for a long time: Facebook dominates. Indeed, with its more than one billion active users and a strong presence in almost every major country in the planet, Facebook is very much top of the hierarchy of social media and isn’t going to be toppled by anyone else anytime soon. However, while it rules overall, Facebook doesn’t lead every key social metric, with Twitter, Pinterest, LinkedIn and (even) Google+ all contributing to a very healthy, and very diverse, social media landscape.

Did you know that recent studies have shown that 50 percent of people hear about breaking news on social media? What if I told you that two-thirds of law enforcement agencies believe that social media helps them solve crimes more quickly, that 80 percent of U.S. college and university faculties now use social media and that 1 in 6 job-seekers credit social media with helping them find a job?

Did you know that 96 percent of students with internet access report using social networking technologies, and that three in five (59 percent) use these tools to talk about educational topics online? Social media has revolutionised many industries, but it’s perhaps its impact on the classroom, and the education system as a whole, that is the most striking. Whether it’s through the use of private social groups, Facebook Pages, classroom Twitter profiles or blogs, school after school has embraced social networking, with some studies showing that, used correctly, these channels can have a positive impact on grades.

Using social media platforms to both login to websites and share content has become a web standard and, increasingly, something that pretty much all of us do on a regular basis. But which social networks are leading the way? New data from Gigya has revealed that while Facebook continues to dominate, it faces significant competition from Twitter in the social sharing space, where Google+ hardly registers at all.

Did you know that 90 percent of information transmitted to the brain is visual, and that we process images 60,000 times faster than plain text? For social media marketers, this is, of course, massively important. By using photos and videos in your campaigns you can dramatically increase user engagement and ROI – on Facebook, photos are Liked more than twice as often as text updates, and some 700 videos are shared on Twitter each and every minute.

Sharing information on the social web is a trend that is already hugely significant and growing both in size and importance all the time. But which devices are people using to share information, and to where? Over a 30-day period, ShareThis monitored more than six billion desktop and mobile social signals, comparing the nuances between sharing behaviour on both platforms. And the results? The iPhone is the most social of all devices, and mobile sharing is dominated by Facebook, Twitter and Pinterest.

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