Brett Codlin Counselling, Digital Marketing

Details

Document

COMPLAINT NUMBER 17/276

COMPLAINANT M Honeychurch

ADVERTISER Brett Codlin Counselling

ADVERTISEMENT Brett Codlin Counselling, Digital

Marketing

DATE OF MEETING 11 October 2017

OUTCOME Settled

Advertisement: The website for Brett Codlin Counselling, http://www.nlpcounsellng.co.nz, advertises a NeuroLinguistic Programming system to assist with a range of mental and physical health conditions.

These claims are therapeutic, and appear to be in breach of the ASA's Therapeutic and Health code. Rule 1(b) is breached, as the last statement in the above list gives the impression that NLP is effective in all cases, and that it is unfailing - the claim of being able to treat "any problem" sounds very unlikely.

Rule 1(c) is breached, as the claims above portray the unrealistic outcome that NLP are likely to help with these health conditions.

Principle 2 is breached, as these claims are likely to mislead people into seeking NLP as a

The Chair noted the Complainant's concern that the Advertiser's website contained unsubstantiated claims about the benefits of Neurolinguistic Programming (NPL), which were misleading.

The Chair acknowledged the Advertiser had made changes to the website, removing or amending references which were of concern. The advertiser also showed the testimonials were genuine and typical.

Given the Advertiser's co-operative engagement with the process and the self-regulatory action taken in amending the website, the Chair said that it would serve no further purpose to place the matter before the Complaints Board. The Chair ruled that the matter was settled.

Chai r' s Ruling: Complaint Settled

2

The data used in this site has been taken from the New Zealand Advertising Standards Authority's Complaints Database. Some adjustments have been made to improve consistency, such as standardising company and complainant names. We do not guarantee the accuracy of this data. If you find any errors, please let us know by emailing us at [email protected].