Published on Jul 14, 2014Nespresso designed a YouTube campaign promoting its commitment to sustainability that was fronted by actors George Clooney and Matt Damon. The TrueView display campaign featured staggered launch dates per market, ring-fenced budgets and a variety of targeting strategies including demographic, run of site and sequential remarketing. Google, Nespresso and their agencies collaborated closely in order to enhance decision making and act quickly, which was critical to the campaign's success.