I worry less about the threat of mobile than I do about "specialty browsers" or "surfing channels" being built into the X-box, Wii, and other gaming and home entertainment servers. John Q. Public will accept channeled/gated browsing and, worse, full-blown Push technology because he's lazy. Searching is work and, to make it worse, he isn't very good at it.

You know its funny, I was just talking to someone about running a game console internet browser. If they are smart about it, they will offer it for free and make money off of the ads they get.

I don't know how many gamers are out there, but I am PC gamer. One game I play is a 3d shooter and in the game they have roads you dive on and they also have billboards on the side of the road.

Those billboards are intended for real world advertisers to market their products. I have really only seen one company run the ads and that is Intel. Which makes sense because if you are running a slow machine and like the game, it may be time for an upgrade.....

I love browsing the internet with my Wii. Individuals have already put out some Wii-specific programs out there, like WiiAIM, being able to do tabbed browsing, etc. I do think with the Wii & PS3 internet capabilities there are some opportunities there to market to those browsing with their video game console.

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