New York & Company Launches Customer-Inspired Capsule Collections

The #IAmNYandCo Campaign will Launch Online and in Atlanta Stores on
February 22nd

February 22, 2017 10:00 AM Eastern Daylight Time

NEW YORK--(EON: Enhanced Online News)--Specialty women’s apparel chain, New York & Company, Inc. [NYSE:NWY] is
thrilled to announce the launch of collections inspired by customers.
These collections will derive inspiration directly from New York &
Company’s most loyal shoppers to create diverse styles that attest to
the brand’s dedication to empowering women.

“We
will continue turning to them for inspiration while in doing so,
#IAmNYandCo will give women who share a love for fashion a chance to
inspire each other.”

The first collection of this kind is inspired by long-time New York &
Company customer, Dr. Roblena E Walker. Walker, a Research Scientist and
Public Health Professor, has been a loyal New York & Company client for
over 20 years. Since her first purchase of white-washed boot cut jeans,
Walker has believed in the clothing and the brand. “The thing I love
most about this brand is that the pieces are more than just clothes -
it's a way of life. I am New York & Company,” Walker expresses. “When I
slip on a beautiful dress and statement necklace, I can conquer any
obstacle I may encounter. More importantly, I immediately obtain a huge
boost in confidence that further positions me to empower other women.”

Walker stars in the brand’s newest campaign, where she styles each look
herself. “It’s always exciting to see how our clients style each piece
in their own way,” states Greg Scott, CEO of New York & Company. “We
will continue turning to them for inspiration while in doing so,
#IAmNYandCo will give women who share a love for fashion a chance to
inspire each other.”

To celebrate, New York & Company is hosting in-store launch parties for
Walker in her hometown of Atlanta, GA on February 24th and 25th
at Cumberland Mall and The Shoppes at Webb Gin, respectively. The
capsule collection will consist of 9 styles, which will be available
online and in select Atlanta stores beginning February 22nd.

New York & Company, Inc. is a specialty retailer of women's fashion
apparel and accessories, and the modern wear-to-work destination for
women, providing fashion that is feminine, polished, on-trend and
versatile. New York & Company, Inc. helps its customers feel confident,
put-together, attractive and stylish by providing affordable fashion.
The Company's proprietary branded New York & Company® merchandise
is sold through its national network of retail stores and online at www.nyandcompany.com.
The Company operates over 400 stores nationwide.