Veteran award-winning cameraman, producer, and creator of VideoUniversity.com Hal Landen's latest book, Marketing with Digital Video: How to Create a Winning Video for Your Small Business or Non-Profit, shows how small-budget businesses can take advantage of today's affordable digital video technology to produce effective business videos.

Like his previous book, Marketing with Video, Landen's new book demonstrates his gift for making the technical world of video production accessible to less technically minded readers. Whether you aspire to be a hands-on videoographer, or an executive producer who doesn't want to get overly technical, Marketing with Digital Video tells you what you need to know before, during, and after filming.

As important as technology is today, the heart of this book is not just about technology but rather about how to make an effective video on a shoestring budget. Even if you don't plan to produce your own business video, you'll learn how to hire the right people to do the job for you, pitfalls to avoid, and tricks of the trade gleaned from Landen's years of on-the-job experience.

Readers interested in the art of making videos will benefit from Landen's chapters on the Art of Editing and Sound Editing, which explore the mechanics of these complex subjects. Landen includes anecdotes and asides throughout the book to give it a personal feel. Dpig defines such terms as Dolly Shot and Dramatic Axis, explains how to set up a budget, how to hire a cameraman, and where to find music. He also addresses potential legal issues in an extensive appendix with sample release forms.