Vibrant Vanilla Bean

BevNET Review

Last Updated: 8/24/2012 10:02 AM

Tumeric’s “Vibrant Vanilla Bean” variety shares a relatively similar base formulation to the other varieties, but lists “whole vanilla bean” as an additional ingredient. In terms of flavor, this product is spicy (we’d classify it as “mild bordering on medium” heat”) and complex, with turmeric, ginger, lemon, spearmint, honey, cayenne and vanilla as the primary flavors that we taste. However, as with most spicy products, the more you drink, the more the heat takes over and eliminates your palate’s ability to pick up the other flavors. Still, it’s a very well executed formulation and one that is both refreshing and satisfying to the senses. And since it’s a raw product made with simple ingredients, it feels very nourishing and cleansing. On the outside, the 12 oz. clear plastic bottle feels like a good size and format for a product of this type. Plus, it helps keep the product’s price point within the realm of regular beverages (about $5). The label emphasizes the ingredients and raw nature of the product, but the actual brand name feels somewhat lost in the design. Furthermore, we think that making “Turmeric Alive” the brand name (instead of “Tumeric the Elixir of Life”) would help clarify what the product is and, if given proper design treatment, feel more like an actual brand (it has a somewhat generic vibe to it right now). Overall, a really enjoyable and unique product, but the branding needs to be improved.