Let’s be clear. This change is not in the best interests of users or developers. In the history of technology and innovation, it’s clear that competition delivers the best outcome. Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress.

Let me be more clear, when AdMob uses the word ‘developers’ they actually mean AdMob. Now that you know that re-read the passage above substituting ‘AdMob’ for ‘developer’.