March Communications Launches Consumer Innovation Group

Jodi Petrie joins as EVP to lead group focused on delivering
consumer-centric strategy to innovation brands

February 22, 2017 10:36 AM Eastern Daylight Time

BOSTON--(EON: Enhanced Online News)--March
Communications, a leading technology PR agency, announced the launch
of its Consumer Innovation Group, a new “shop in a shop” focused on
connecting consumer innovation brands with their most valuable
audiences. The Group is dedicated to building data-driven,
consumer-centric and actionable integrated PR campaigns for brands
across personal technology, leisure, media & entertainment, retail &
eCommerce and health & wellness.

“We have always been deeply entrenched in technology, with a rich
history working with B2B companies ranging from innovative startups to
established global enterprises”

March has built its reputation in B2B technology PR over the last 12
years, driven by a team of technology experts, former journalists, and
data geeks. Now, March will be pairing its deep technology expertise
with a methodology that puts the consumer audience front and center,
enabling campaigns that influence buyer decision-making and drive
action. March’s Consumer Innovation Group combines the best of consumer
marketing with the best of technology PR, creating a unique offer in the
marketplace.

“We have always been deeply entrenched in technology, with a rich
history working with B2B companies ranging from innovative startups to
established global enterprises,” said Martin Jones, CEO at March
Communications. “The Consumer Innovation Group will act as a shop within
a shop, allowing us to pair our technical acumen with an insights and
audience-driven approach to PR campaigns for consumer brands.”

March has appointed Jodi Petrie as executive vice president to lead the
new consumer innovation offering. Jodi joins March from Cone
Communications, where she developed and led the Planning and Insights
Group and, prior to that, Racepoint Global, where she led the Digital
Consumer Practice. With nearly 20 years of experience, Jodi is a
lifestyle and digital consumer expert adept at creating, implementing
and optimizing programs that leverage market and consumer data,
analytics and insights to help companies see clear business results.

“Over the last year, March has made significant investments in its
research and content capabilities. With the launch of the Consumer
Innovation Group, we’re adding planning, insights and consumer-centric
strategy to our offering, significantly enhancing our ability to deliver
integrated communications campaigns centered on a deep understanding of
our clients’ audiences,” said Jodi Petrie, Executive Vice President at
March Communications. “It represents a big push to grow the consumer
innovation side of our business. We’re thrilled to see the doors that it
will open for both March as an agency and for innovation brands
navigating the conversation with their consumers.”

March Communications is an award-winning tech PR and digital marketing
agency. Headquartered in Boston, with offices in Chicago, March uses
research, strategy and analytics to connect innovation and people,
helping emerging startups and established global brands to capture
market share and increase awareness in targeted markets. With services
that range from influencer relations and content creation to social
media and video production, March’s proactive and creative campaigns are
tailored to clients’ individual communications needs.