The man described as President Donald Trump’s “secret weapon” in the 2016 race for the White House will step out from behind the curtain for the 2020 campaign.

Digital strategist Brad Parscale was announced Tuesday as Trump’s campaign manager for his re-election bid. It comes more than two and a half years before Election Day in 2020, but the campaign said in a statement that it will focus on "building its infrastructure" and helping candidates in upcoming midterms.

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The 42-year-old, heavily bearded consultant was digital director in 2016, using millions of dollars in Facebook ads to support Trump’s stunning run to the presidency.

"Brad was essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run," Trump adviser and son-in-law Jared Kushner said in a statement. "His leadership and expertise will help build a best-in-class campaign."

Parscale, hired to run the Trump campaign’s digital team, developed a social media strategy to get the New York City real estate mogul-turned-TV star's message out to rural America.

“So Facebook now lets you get to places and places possibly that would never go with TV ads,” he told “60 Minutes” in October. “Now, I can find, you know, 15 people in the Florida Panhandle that I would never buy a TV commercial for, and we took opportunities that I think the other side didn’t.”

The announcement should put to rest rumors and speculation that Trump would be a one-term president and voluntarily step down. In just more than 13 months, it’s already been an impactful presidency, with a major tax overhaul and wide stripping down of Obama-era regulations among the White House-backed efforts putting Trump’s stamp on American life.