AIGA’s In-house INitiative

AIGA and The Creative Group know that in-house designers face unique opportunities and challenges. The INitiative program, developed to help in-house design teams thrive, enables in-house designers to make a greater impact at their companies, evolve professionally and connect with a broader network of peers. INitiative delivers inspiration, advice and insights via online channels and in-person events:

INformation and expertise: Wonder what it’s like to work as an in-house designer for Etsy, Facebook, 3M or J. Crew? Look below for a growing collection of articles and advice from in-house designers working for some of the country’s leading brands.

INform: Don’t miss an issue of this quarterly newsletter featuring new stories, opinion pieces, profiles and interviews with talented in-house designers. AIGA members can sign up on My AIGA to receive it.

NEW! The INitiative advisory committee: Led by in-house ambassador Allan Peters of Target, this six-person committee offers a first-hand understanding of the needs of in-house designers. They’ll play a key role in helping to shape content at both the national and chapter levels.

Presenting sponsor

The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry, including INitiative’s Career Cues. Learn more at creativegroup.com.