Linda Heidema didn't have an interest in photography until joining Instagram less than a year ago. Now, she has more than 3,700 followers. She has two different accounts for her 1:1 and 16:9 cropped pictures of snow-dappled trees and herds of swans.

In captions and comments, Heidema refers to her followers as "friends."

"Sometimes they are friends, really," Heidema said. "I've met some really cool people through Instagram who also live in Holland and we visit each other."

She lives with her husband and three sons in Groningen, a city two hours north of Amsterdam:

"Holland has a lot to offer," she said. "It has beautiful cities, beautiful culture, beautiful nature and agriculture."