Brilliant Tipp-Ex Ad/Toy/Game/App/Video Thing!

OK, IVDUB faithful, found something really cool for you here, hope you haven’t seen this. This is some incredibly clever branded content from Tipp-Ex that basically stretches across all forms of digital media. You can argue all you want about whether these types of things are worth it in terms of ROI, but the bottom line is this: this is freakin’ genius. And fun. So check it out. Enjoy!