Rethinking Plastic

Rethinking plastic is a collection of the most innovative and sustainable products and projects being developed by designers and companies from around the world.

Searious Business launched this site on World Oceans Day 2019 in collaboration with the Dutch Design Foundation and Yksi Expo, hoping to inspire a larger shift in attitudes toward plastic as a material and to inspire designers, consumers and industry to invest in solutions like these to reduce our plastic waste and promote the transition to the circular economy.