Law firm marketing and business development strategies

Tag Archives: Law Firm Development

By Stephen Fairley on October 9, 2018 Posted in Law Firm Development,Law Firm MarketingHere’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the wrong types of clients — which are those that fall outside a pre-defined category of what constitutes your ideal clients. These five tried-and-true tips will help you attract the… Continue Reading

By Stephen Fairley on September 10, 2018 Posted in Law Firm Development,Law Firm MarketingThere aren’t too many excuses I haven’t heard from lawyers who won’t do what it takes to market their law firm effectively: I don’t have the time. I don’t have the money. I don’t know how. My clients aren’t on social media. My practice is highly specialized so I don’t need to market it. All… Continue Reading

By Stephen Fairley on June 4, 2018 Posted in Law Firm DevelopmentGuiding the growth of your law firm takes a disciplined approach to law firm development. While you may not have learned much about the business of law as your pursued your JD, you will need to master certain business disciplines — planning, hiring, financial management, technology, and marketing — to make your firm successful. There… Continue Reading

By Stephen Fairley on April 11, 2018 Posted in Law Firm Management,Law Firm MarketingThis post was originally published on Oct. 13, 2016 and updated on April 11, 2018. As the owner of a small or mid-sized law firm, your primary focus – after gaining competency as an attorney – is to understand and apply the key principles of business development, operations, management and law firm marketing every single… Continue Reading

By Stephen Fairley on June 30, 2017 Posted in Law Firm Development,Law Firm MarketingHow happy are you about your pursuit of financial independence through the practice of law? If the answer is, “not very,” then it’s time to start taking the necessary steps to build a lifestyle law firm — one that lets you do what you want, when you want to do it. There is no magic… Continue Reading

By Stephen Fairley on May 10, 2017 Posted in Law Firm DevelopmentAll of the highly successful lawyers I know have one thing in common: they take the time to plan for the future of their law practice. They don’t just let things happen, they make things happen. They guide the destiny of their business with a firm hand and an eye on the future. Would I… Continue Reading

By Stephen Fairley on May 1, 2017 Posted in Law Firm Development,Rainmaker Mastermind GroupUp to this point, your competitive nature has been necessary for your survival. Competition in the legal industry is drilled into you from taking the LSAT, to being ranked in law school, to competitive internships, to selling your soul to Big Law in hopes you will be looked at as partner material. Once you become… Continue Reading

By Stephen Fairley on March 15, 2017 Posted in Law Firm Development,Rainmaker Mastermind GroupIt’s been several years since I joined my first Mastermind Group. Since then, my business has grown from under a million dollars in revenue to several million. We’ve grown the team from under a dozen employees to over 60 team members and we’ve gone from helping over 6,000 attorneys to over 18,000 attorneys. In my… Continue Reading

By Stephen Fairley on March 8, 2017 Posted in Law Firm Development,Rainmaker Mastermind GroupHave you ever wished you could tap into the minds of law firm owners more successful than you to learn their secrets? Have you ever wanted to have the expertise of some of the greatest strategists in law firm marketing at your fingertips? Would you like to be part of an elite group of law… Continue Reading

By Stephen Fairley on March 3, 2017 Posted in Rainmaker Mastermind GroupFrankly, I think whoever said, “It’s lonely at the top” has never been there. It has been my observation that those at the top of the legal profession have lots of company. Because no one who gets to the top gets there by themselves. For example — over the last 17 years, our company has… Continue Reading

By Stephen Fairley on January 27, 2017 Posted in Law Firm Development,Law Firm ManagementThe Rainmaker Institute’s Director of Sales, Adam Reiman, recently sat down with Otis Landerholm of Landerholm Immigration, A.P.C., an immigration law firm in Oakland, California. They had a frank discussion on how improving his intake process has transformed Otis’ law firm and his life: Adam: To begin, please give us a 30,000-foot view how things are going… Continue Reading

By Stephen Fairley on January 24, 2017 Posted in Becoming a Rainmaker,Law Firm DevelopmentIt’s a new year, but are you working on becoming a new you? This year, I’ve made one of my goals to let go of doing things that do not serve me (or my business) well. You cannot truly build the law firm of your dreams without first working on yourself, banishing the bad habits you’ve… Continue Reading

By Stephen Fairley on January 11, 2017 Posted in Law Firm Development,Law Firm ManagementI’d like to share with you an interview with one attorney who took what most lawyers can identify with as an adverse condition — grinding away at a practice he found unfulfilling — to reinvent himself and create a lifestyle law firm in a way that is truly inspiring. Recently, our Director of Sales, Adam Reiman,… Continue Reading

By Stephen Fairley on January 3, 2017 Posted in Internet Marketing for Lawyers,Law Firm DevelopmentThere are certain similarities that successful law firms have that unsuccessful ones don’t. I call them habits, since they must be deeply ingrained in an organization to bear full fruit. A few years ago, Forrester Research — a global business research and advisory firm — studied the successful habits of small businesses, and it is… Continue Reading

By Stephen Fairley on December 30, 2016 Posted in Law Firm ManagementIf there is one thing that all the attorneys I’ve worked with (18,000+ and counting) share, it’s that they are ALL too busy. Busy generating leads. Busy meeting with prospects. Busy mentoring associates. Busy with professional activities. Busy, busy, busy! It is usually at the end of the year that some of your time is… Continue Reading

By Stephen Fairley on December 27, 2016 Posted in Law Firm ManagementSmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading

By Stephen Fairley on December 16, 2016 Posted in Law Firm ManagementOne gift that never stops giving is having great people. Having Superstars at every level of your law firm is the one thing that can truly differentiate your from your competition and keep clients coming in the door. Unfortunately, I hear from many attorneys that finding and keeping good people is a major challenge when… Continue Reading

By Stephen Fairley on December 2, 2016 Posted in Law Firm Development,Law Firm ManagementFor many law firms, business slows during the holidays. And that makes it a perfect time to review your law practice for ways to grow your law firm in the new year. Start by Asking 3 Questions: Am I on target with my goals? Are my numbers lining up? (Examine your overhead, major expenditures, profit… Continue Reading

By Stephen Fairley on November 18, 2016 Posted in Law Firm DevelopmentClient satisfaction surveys are information gold mines for your law firm, helping you to understand what your client thinks about how you delivered your service, what you could have improved upon, what they actually gained from your service and what they really need from you. Although this insight is vital, the benefits to client satisfaction… Continue Reading

By Stephen Fairley on October 3, 2016 Posted in Law Firm Development,Law Firm MarketingThe 4th quarter is here and how you end 2016 is how you will start 2017 for your law firm! If you finish 2016 strong, you’ll start 2017 in the same way. So what are you going to do to make this last quarter your BEST quarter? Building a lifestyle law firm — one that… Continue Reading

By Stephen Fairley on September 28, 2016 Posted in Law Firm DevelopmentThe theme for the ABA Solo & Small Firm Summit in Cincinnati on Sept. 29-Oct.1, 2016, is Be All the Attorney You Can Be and you are sure to get a briefcase full of great tips, with a full slate of nationally recognized speakers sharing the tools and resources solos and small firms need to… Continue Reading

By Stephen Fairley on August 30, 2016 Posted in Law Firm ManagementLaw Firm 500 is a prestigious, first-of-its-kind award recognizing fast growing law firms of all sizes. It celebrates velocity, innovation, and the entrepreneurial spirit of law firms measured by revenue growth over the past three years. Law Firm 500 is similar to the Inc. 5000, which recognizes fast growing, independently owned companies in the U.S. The difference… Continue Reading

By Stephen Fairley on August 23, 2016 Posted in Law Firm DevelopmentWe held another Rainmaker Retreat session in Las Vegas last weekend and, as usual, I opened the floor for questions. I always enjoy this part of the Retreat since the questions attendees ask are usually on the minds of more than just the person asking the question. Learning from each other is one of the… Continue Reading

Stay Connected

Subscribe to this blog by email

About Stephen Fairley

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

Stay Connected

About the rainmaker institute

The law firm marketing consultants at The Rainmaker Institute specialize in helping small to medium-sized law firms generate more clients and increase revenue fast.

Since 1999, we have helped over 18,000 attorneys create successful and sustainable law practices. Over 35 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members.