Marketing master Christophe Morin has a simple message: Communicate in ways natural to our brains. The co-author of best-seller “Neuromarketing” and CEO of San Francisco-based SalesBrain believes in pushing “buy buttons,” appealing to customers in ways that are so basic ...

You wade into the sea of humanity at a networking event with singular purpose: to find the handful of potential customers who will make your investment of time and ticket worth the price. After an hour of fruitless smiles, you ...

Jacquelyn Gernaey has been busy. In addition to advising, coaching and training through Hy Tech Consulting, she set up 10 advisory boards for about 100 Suffolk companies through The Alternative Board, helping business owners unite in a kind of brain ...