Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.

Email will be the default communications option for confidential mail by 2009 according to a survey. According to the survey, fear of high-profile security scares (27%), a lack of adequate security offerings from ISPs (24%), and the inability to guarantee sender/recipient ID (33%) were cited as today's top three obstacles to mass user adoption of email for confidential communications. However, despite concerns around security, the 47% of industry representatives in attendance expected email to surpass traditional forms of confidential communications (recorded mail, courier etc) by 2009. An additional 27% expected email to be the main means for confidential communication by 2012.

The survey also revealed almost half (47%) of those questioned predicted that the ability to provide secure, encrypted email services for confidential documents and communications will become an essential component of an ISP's portfolio. The respondents were confident that those unable to offer a solution would lose customers, with 73% expecting users to move to a provider able to offer such services. Twenty percent of respondents reported already using some form of secure email every day to send private data.