Yesterday I asked “who hates you?“, and suggested that if there’s a group of people that hates you, there’s probably an equally passionate group of people that like you because of it. That post was inspired by Seth Godin, who today writes:

Obviously, not everyone complains all the time. Perhaps it’s just a few a day. But the people who complain, care. And it’s the customers that care that actually have a huge impact on your business.

If no one cares, you’ve got trouble.

Which expands nicely on what I was saying. If there’s a group that hates you, then there’s a group that will care about you. Look after this group and they’ll become evangelists for you. If you read Guy Kawasaki’s blog or books you’ll know just how powerful those customers can be.

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This blog is about business opportunities and ideas that I spot, think of or hear about and think are useful and interesting. It is intended to provide ideas and inspriation for you to help you find the right business idea for you to then grow it into a successful business.

Who am I? I'm John, an entrepreneur based in the UK. You can read more about me here.