Mobile phone usage a BREEZE thanks to AT&T and Pantech

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If you think a mobile phone is a little too complicated to use, take a look at the new Breeze, available now from AT&T. The Pantech Breeze is targeting novice and first-time mobile phone users, with a simple user experience that includes an oversized display, simplified menus, large keypad, and quick-call keys.

AT&T recently published its approach to Universal Design, and Pantech is the first to take a stab at it. The full featureset of the Pantech Breeze includes but is not limited to:

The Pantech Breeze is a GSM quad-band device and features talk time of up to three hours and 10 hours of standby time. It will be on sale beginning today and will sell for $39.99 after a two-year agreement and $30 mail-in rebate or $124.99 after a $30 mail-in-rebate for a prepaid plan.

I have to admit that I wasn’t too excited when I first heard about this phone, but then when I saw it and its feature list, I was intrigued. Many companies have tried to do a “simple” phone in the past but I think the market just might be ready now. With phones able to do just about anything a computer can do, there are plenty of people that are “scared” of the latest phones hitting the market. For these people, the Breeze will be a welcome offering.

I also like the name and the clever marketing message going along with it. If it’s promoted as “using a mobile phone is a breeze” or something similar, it will definitely grab the attention of its target market.

I could see myself purchasing this for my mother or father in a heart beat. My father still calls and tells me that the phone will be on from 9-10am and then from 1-3pm if I need him. I don’t think he realizes yet that you can leave a mobile on all day. :-)

Speak Your Mind

tjg

My father?! This is a great phone for me! I consider myself a pretty tech savy guy, but, to date, I have little interest in convergent or smart phones. They cost too much. Services cost too much. If my phone breaks, I'm out my PDA, and vice versa. And, with a few intriguing exceptions that still need some evolution, they don't work as well as their standalone counterparts. My current phone is a Samsung A580 on Sprint with the Vision features switched off. The Breeze looks very similar, plus a camera (not useful to me), Bluetooth (marginally useful), and Quad band (useful). Put the PHONE back into mobile phones!

Oh, and this would also be a great phone for my Dad! :)

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