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I was introducing corporate communications yesterday by looking at stakeholders and by looking at PR functions. A conceptualised map came into my head and I scribbled it on the whiteboard (see image, please enlarge for detail).

It’s simplified of course, but not I hope too simplistic. One student asked for a reference to the source so I had to admit it was no more academic and authorised than me jotting on a whiteboard. So here it is: published of sorts, and peer reviewed of sorts (by you).