Did you know that IBM merged a number of their top conferences—Interconnect, Amplify, World of Watson, Edge, and Connect—into one in 2018? If you haven’t already heard about it, IBM Think is IBM’s new flagship business and technology conference, taking place March 19–22, 2018 at Mandalay Bay in Las Vegas.

It’s a global event where over 40,000 business and technology innovators, leaders, and thinkers will gather in one place to share ideas, discuss topics like Artificial Intelligence, Cloud, Supply Chain, Blockchain, Omnichannel Commerce, Data Analytics, Integration, Security, IoT, and more—and enjoy some exceptional networking, entertainment, and fun along the way.

While there are many reasons to attend—including a few mentioned in the video below—you may be most interested in reading the highlights so that you can make plans quickly (the event is just weeks away). So, as someone who has attended quite a few conferences over the years, I’ll share in this post what I believe are some of the best reasons to attend. These are in no particular order.