Amsterdam to Munich Startup Bootcamp: the breakdown

With the Amsterdam to Munich Startup Bootcamp, taking place on 13 and 14 February 2017, StartupAmsterdam got a step closer to creating a more connected Europe for innovative startups. Dutch startups from the e-mobility, medtech and creative sectors went on a two-day trip to Munich to get acquainted with the startup scene there, meet potential partners and investors and get to know the Bavarian way of doing business.

After lunch, there was a session with Invest in Bavaria – StartupAmsterdam’s counterpart in Munich, which offers foreign startups a soft-landing package. They gave a presentation on “How to set up your company in Munich?” and presented an overview of the city’s startup ecosystem.

This was followed by a session from Berlitz on cultural differences, addressing such issues as “how to do business in Germany?”, “how to present oneself?” and the dos and don’ts of doing business in Germany. Afterwards, Deutsche Bank discussed the investment climate in Munich and how banks help startups in Germany.

The day was rounded off with a dinner organised by Ton van ’t Noordende from Amsterdam’s Keadyn. Van ’t Noordende had invited key players from Munich’s investment scene, so a lot of connections were made that evening, and for that StartupAmsterdam, but especially the participating startups, are very grateful.

Meeting launching customers and industry experts

The second day of the trade mission and startup bootcamp was kicked off by Amsterdam alderman Pieter Litjens and Munich’s Deputy Mayor Josef Schmidt giving keynotes. Later on, startups had a chance to meet with Litjens and with Utrecht alderman Jeroen Kreijkamp and Consul General of the Netherlands in Munich Peter Vermeij in an informal setting, where the three officials could talk to startups one-on-one and brainstorm about how they could help with the startups’ expansion plans.

Afterwards, there was a session by Munich Startup, specifically by their Editor-in-Chief Gabrielle Böhmer. Böhmer shared insights on the local startup ecosystem and offered a helping hand on behalf of Munich Startup.

Later, the bootcamp participants went for a tour to the BMW Startup Garage and met its founder, Gregor Gimmy. Experts from BMW were also present, and startups had the chance to ask questions about marketing, investment and a potential collaboration.

As a final treat, the pitching event took place. The audience consisted of nearly 70 people: investors, industry experts, startups, other ecosystem stakeholders and tech enthusiasts.

Get involved

Are you a founder of a Dutch startup and thinking about expanding into foreign markets? Learn how you can get involved by contacting Renée van der Heijden, Head of International Relations at StartupAmsterdam, at [email protected]

The Dutch government has announced it is making an additional €150 million available to its Corona Bridge Loan scheme for startups, scale-ups and innovative SMEs. The number of responses to the loan scheme so far has exceeded expectations, with the majority of startup and scale-up applicants coming from Amsterdam.

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