About Roberta

Happy New Year 2019! It's an exciting time for New Year resolutions and goals. Whether it's for your personal or professional life, NAWBO is here to help you. With our Silicon Valley board's recent retreat, we are re-energized and re-invigorated to do more and be more as defined by our mission and goals for the remainder of our fiscal year ending in June 2019. First and foremost, however, we are [...]

Submitted by: Jennifer Dizon, CPA, Hood & Strong LLP Before the The Tax Cuts and Jobs Act (TCJA), the Internal Revenue Code (IRC) generally prohibited deductions for expenses related to entertainment, amusement or recreation (commonly referred to as entertainment expenses). It provided exceptions for entertainment expenses "directly related" to or "associated" with conducting business. The IRC further limited deductions for food and beverage expenses that satisfied one of the exceptions. [...]

by Roberta Kiphuth, President, Detati Digital Marketing For many businesses, social media is challenging. Finding the time to create content and to manage social networks can be overwhelming. As a small business, social media should be solely focused on building credibility and providing value. People need to like you and trust you before choosing to work with you. Here are the three ways to start: 1. Have True and Consistent [...]

NAWBO Silicon Valley is excited about working with DECA (Distributive Education Clubs of America) on a memorandum of understanding as potential affiliates and partners! It would allow our NAWBO members to create a mentorship program that would help local DECA high school students, who are highly motivated and dedicated to becoming the next generation of emerging leaders and entrepreneurs. Typically, 30% of over 200,000 DECA members become business owners. As women [...]

Happy Holidays & Season's Greetings What a great time of year to Share the Joy! We hope you can join us at our traditional NAWBO holiday luncheon at the University Club of Palo Alto with the Peninsula Symphony on Tuesday, December 11th. It will be an occasion to feel joyous and thankful for what NAWBO has accomplished in 2018, and how NAWBO has helped achieve your business success and goals. [...]

Spend time with emerging leaders. Volunteer as a competitive event Judge. DECA is an international organization comprised of 225,000 high school and college students interested in business, finance, hospitality, marketing, and entrepreneurship. As a competitive events judge, you'll sit across the table from tomorrow's emerging leaders. DECA's Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. DECA prepares the next generation to be academically [...]

Your Small Business Website Should Work as Hard as You Do. Create a marketing tool that generates more leads so you can make more sales in 2019. There are lots of designers, freelancers and online job shops that offer cheap – and ineffective – website development. Unfortunately, they don't take the time to understand your business goals, but view your site as a "project". Detati Digital Marketing has a team [...]

by Amii Barnard-Bahn, JD ACC Ready to Serve? How to find the best Board for your credentials At NAWBO Silicon Valley's September event, we discussed the landmark legislation of SB 826. This legislation was designed to create more access for women and qualified candidates for public boards. That is important because the role of the board has become critical to the long-term health of a company and the protection of [...]

Every day women entrepreneurs choose to OWN it! Propel 2019 will encourage women to truly OWN every choice they've made that has elevated them to be business owners, advocates, mentors, and change-makers. Through unique storytelling, education and business connections each attendee will truly CHOOSE to OWN their successes, failures, strengths, challenges, and future. When you attend Propel 2019 you'll meet other WBOs who are CHOOSING TO: Be Extraordinary Entrepreneurs Lead [...]

Any new members who join NAWBO Silicon Valley by December 31st, will receive complimentary access to the Launchwise 100: 100 steps to launching a product, brand or business digital course ($599 value), which will begin in January! This 100-day training will kick off your year with daily email content, videos, periodic group calls and a 1-on-1 strategy session. For more information, check out: https://www.launchwise.co/launchwise-100/ About the company: Launchwise is a Marketing and Strategy [...]