"Cinderella" products are those obscure products in the market which have not yet caught on. Through neglect of or through faulty advertising, these goods have not been give nthe chance to gain public favour. A well-planned campaign by a good advertising agency, however, will give it the opportunity.

Why not let Millington Limited handle the advertising for you "Cinderella" product? It will not cost you more, and perhaps your "Cinderella" product may be enabled to develop "princess" tendencies.