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This month Greg Malloy Hairdressing will be hosting the first dedicated Hairdressing facility at Kendal Calling and with this in mind Greg Malloy reflects on what Britain’s festival clientele will be demanding and looking at the festival fashions of 2014!

The first rule of festivals is make sure your hair is washed the night before as whether or not you intend to do your hair yourself or pop to the hair tent it needs not to be too freshly washed for most of the popular hair styles. Experiment with hair accessories before the main event to see what suits. It may be head scarves/garlands/head band or feathers.

This year plaits are massively popular and a great option for day 1 of your festival. If left in overnight then removed you will have a boho wavy look for the next phase of the festival! There are some really interesting plaiting techniques and many wind all around the head in halo effects which are novel and hip! The fishtail plait over one shoulder is always popular. Anything too neat is out so bear that in mind.

Rainbow hair is the biggest festival trend this year and it is often coupled with plaits. This is achieved either by pre-lightening then using semi-colours in pastel shades that will last 6-8 washes or by using hair chalks which any hairdressing stand will be offering. These are great as they only last a few washes but you can get very creative with them!

Garlands are always popular but many find them too clumpy so an alternative is loose flowers woven into hair using a twisting or plaiting technique. Another popular look for the more edgy, grungy festival goer is to have feathers put into their hair.

Unless you have paid for upgraded washing facilities you will feel dirty so remember that hair up will last better and get less dirty during the festival and that dry shampoo is your best friend at a festival!

Those of you heading off to Kendal do not fear as we will offer all of the above so there is little excuse to look anything but on trend at Kendal this year!!