Elliott Cunningham, entertainment executive and marketing strategist, has seen “too many great things fail” and he doesn’t want your music career to be one of them! In this video, learn about differentiation, the characteristics of good strategy, and why it’s important to “walk in the audience’s shoes.” **This session on “Building Audience: How to Succeed […]

Learn the importance of developing your own narrative. You need to be focused, have a message, and then know how to manage it. Watch this video, featuring Elliott Cunningham, entertainment executive and marketing strategist, who says “keep it real and keep it focused!” Elliott CunninghamElliott Cunningham is an entertainment executive and marketing strategist. He owned […]

In this video segment of Building Audience, see a real life example of an artist who has used focused strategy to help build an audience and broaden their career. And learn from marketing strategist Elliott Cunningham the 4 MUST HAVES for artists when Building Audience. Elliott CunninghamElliott Cunningham is an entertainment executive and marketing strategist. […]

In this video, learn about budgeting for and making a studio recording. Discover what happens when you overcome fear and challenges! Elliott Cunningham, entertainment executive and marketing strategist, offers valuable information for any artist. Elliott CunninghamElliott Cunningham is an entertainment executive and marketing strategist. He owned and operated an independent record label that released the […]

Watch this video and learn a proven strategy you can use to achieve successful fundraising for your recordings, touring, etc. Marketing strategist Elliott Cunningham walks you through the basics! Elliott CunninghamElliott Cunningham is an entertainment executive and marketing strategist. He owned and operated an independent record label that released the albums of more than 35 […]