Tom Ford Spring/Summer 2013 Campaign.

Rating:

The wide array of spring/summer 2013 campaigns continues with
the new Tom Ford spring 2013 ads. So far, we've seen that high end
labels have been fairly consistent with campaigns but for Tom Ford
things are a little different. In a good way. Fans of the brand
will certainly remember how many ads from the past few years fell
in the NSFW category. It became some sort of a trademark for the
label. The spring/summer 2013 campaign shows a more toned down
approach of the sexiness the label has injected into each campaign
and abandons some of the shock value in favor of a more elegant
display of options.

Models Karlina Kate Caune and Simon Van Meervenne bring the brand's
new vision to life and show us the hottest new offerings from the
Tom Ford spring 2013
collection. Without the entire controversy surrounding the
campaign the entire focus falls on the clothes themselves and, we
must confess, we like it much better this way. If, so far, the
focus has been on vibrant bold tones and complex abstract patterns
for the most part, the minimalistic approach adopted by the label
feels fresh, dramatic and interesting. With Tom Ford himself behind
the lens, it couldn't be any other way, could it?

Want to impress in the new season? You can't go wrong with black!
The multitude of fab ensembles with different accents demonstrate
how much this elegant yet dramatic tone can impact the overall
look. The looks have a distinct warrior allure at times and a
sophisticated touch on the other hand. The balanced blend between
prude and promiscuous is best explained by the designer himself who
told Grazia Daily that:“If you look too chaste, too buttoned up,
you will always look a little dull, but if you go all-out sexy it
can look perverse. This collection is about finding the balance.”
The new campaign show how easy it can be to achieve this seemingly
complex equilibrium.

Each important detail that makes up the outfit is beautifully
emphasized and accessories have a crucial role in defining the
seductive new season looks presented. Gorgeous eye-wear
accessories, oversized statement bags and edgy sandals with a
powerful glam touch are the options that best fit the vision
adopted by the luxury label for the upcoming months. We don't know
about you, but we are completely seduced by the fabulous new
offerings.

Photo courtesy of Tom Ford

Roxy Johnson

Typical beauty and fashion enthusiast, always looking out for the moment's hottest trends