Research articles about WordPress related topics and Magento ecommerce usage

There’s a lot of talk (and controversy) about title optimization nowadays. On one hand, SEO specialists argue that tuning your title can increase traffic. On the other, critics are fast to associate it with predatory click bait that turns away audience.

But it’s important to contextualize the discussion and remember that title optimization involve many possible strategies.

Mistakes happen, it’s a fact. What makes smart businesses stand out is not the number of errors committed, but their ability to learn from them. And better yet: to learn from others’ mistakes. We curated three scary Ecommerce mistake stories to help you avoid going through the same embarrassing – and costly – experiences.

Every business can benefit immensely from sharing content online. The reasons are many: increased brand awareness, lead generation, SEO improvement, engagement, and a boost in sales, to mention a few. Consumers that receive relevant and high-quality content will see the business not only as a company but as a trustworthy partner. But how to reach the audience?

Plugins are essential for WordPress websites. If WordPress core is the bread and butter of a website, plugins are the strawberry jam. They turn a generic website into something irresistible.

Plugins can perform pretty much any function desired on a website. From e-commerce solutions to photo galleries, plugins give WordPress users the ability to create custom websites. This is one reasons WordPress is the most popular content management system available.

Customer support is a major player when it comes to creating a profitable, premium plugin. Although support is generally regarded as important, it isn’t given much attention.

Discussions center around building plugins, but don’t often hit on how to provide support. Things like plugin coding and features are often emphasized, while plugin support is thought of more as a side-product of business. Of course, having an awesome plugin that is well-coded is key, but without support, customers can quickly become frustrated and move elsewhere.

WordPress plugin pricing is a notoriously difficult issue. Plugin developers want to set a fair price for something they spent a great deal of time creating. On the other hand, customers are looking for value. How do plugin developers balance the two?

Although there are a lot of people and companies using WordPress, there is not a lot known about WordPress user behavior. The focus is often on site visitor behavior and analytics like where visitors are clicking or how long they stay on the site. This is important, of course, but ignores a whole other part of the equation.