Tag: Coinbase

Mobile commerce in 2015 may see a new focus on consumer experience

Mobile payments may thrive in the coming year as companies begin to place more focus on improving consumer experience and adding new services to their payment platforms. During the Consumer Electronics Show in Las Vegas, Nevada, representatives from companies that are deeply involved in the mobile payments space shared some insight into the future of digital commerce. Executives from Coinbase, a Bitcoin firm, MasterCard, and LoopPay attended the event, where they predicted that 2015 would be a good year for mobile commerce.

Many do not see mobile payments as a viable alternative to their wallets

According to Will Graylin, CEO of LoopPay, one of the greatest challenges that mobile payments faces currently is that consumers do not see mobile platforms as a reliable alternative to their physical wallets and payment solutions. Graylin suggested that if mobile payments are accepted at 220,000 retailers in the United States, compared to the more than 10 million locations that accept traditional forms of payment, consumers are not likely to show much enthusiasm for mobile commerce. Overcoming this challenge has become a priority for the mobile commerce industry.

Improving consumer experience may help mobile commerce thrive

In the coming year, businesses may be putting more focus on their mobile initiatives. Adam White, director of business development and strategy for Coinbase, suggests that services with location-based rewards and other features may find more success. The demand for all-in-one solutions, where consumers can compare prices, find deals offered by local retailers, and pay for their products is growing. Accommodating this demand could help mobile payment firms gain significant momentum among consumers.

Firms that focus on consumer experience may find the success they need

Consumer experience may be the thing that directs mobile commerce efforts going into the future. Providing consumers with an enjoyable and convenient experience has helped some payment services find success. As consumer experience becomes more important, payment firms are likely to introduce new features to their services, which include location-based rewards, support for a wider range of loyalty programs, and better payment infrastructure support.

United Way Worldwide teams with Coinbase to accept Bitcoin donations

United Way Worldwide, a non-profit leadership and support organization, has announced its partnership with Coinbase, a commerce platform that specializes in Bitcoin. Through this partnership, United Way will begin accepting Bitcoin donations, making it the latest non-profit group to show some support for the digital currency. Bitcoin is somewhat controversial, but it has become accepted among non-profit organizations that attempt to attract support from a wide range of people, both online and off.

Bitcoin is gaining more support throughout the world

Bitcoin is sometimes seen as a dangerous sort of currency because some people associate it with hackers and malicious groups. The currency is, however, not affiliated with any singular group or demographic, serving only as a medium of commerce. The real issue that Bitcoin has is its volatility. Currently, one Bitcoin is worth $468, but the value of a single Bitcoin can change dramatically at any given moment. The currency’s value is affected by many factors, particularly its unregulated nature.

Digital currency could help non-profit groups engage a wider demographic of supporters

Through the Coinbase platform, United Way will be accepting donations into its Innovation Fund. The organization is embracing the opportunity to make it easier for donors to support causes that they are interested in. The organization suggests that embracing innovation is one of the ways it can encourage others to do the same. As such, United Way may serve as an example of how non-profit groups can accept digital currency and attract more support from a wider demographic.

Bitcoin is having a major impact on the mobile commerce space, allowing businesses to engage mobile consumers more effectively

Bitcoin has become particularly favored in the mobile commerce space. A growing number of retailers and other businesses are beginning to embrace digital currencies because it gives them more access to mobile consumers. Mobile commerce has helped bring digital currencies from obscurity, showing that they can be used as an effective medium of commerce. As mobile payments continue to become more common, Bitcoin is likely to receive more acceptance as a legitimate currency.