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Method to Guide a Customer through a store while in the possession of a hand held digital shopping aide.

Publishing Venue

IBM

Abstract

In this article a method is described that allows a shopper with a hand held digital shopping device to navigate through a store to find those items he or she wishes to purchase. This method also allows the shopper to be guided to through the store past items that may be on special or that may be of particular interest to the shopper.

Country

Undisclosed

Language

English (United States)

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Method to Guide a Customer through a store while in the possession of a hand held digital shopping aide .

This is a method to allow a customer to use a hand held device in a store and have software running on that device and on a server which guide them through the store to make purchases. This requires that the hand held device (or device attached to a shopping cart) have a barcode scanner and wireless LAN access to the server.

Below is a representation of items on a typical retail store shelf. Each item is placed on a shelf above a printed tag that contains descriptive and pricing information. Each tag also contains a barcode that can be used to identify the item. Once the shopper enters the store he/she is presented with a list of items (presumably entered over the internet or based upon targeted marketing) and they scan any item's barcode. If we assume that the retailer knows the position of each item on each shelf and the location of each shelf in the store.

From the diagram below we can guide the shopper to the next item on their list that is closest. In the example below, the shopper starts at item A and moves to item B, then C and then D. Since E is fairly far away the shopper could be guided in one of several ways and perhaps purchase items on the shelves that might be of interest but not on the list. The software...