Repositioning a business

15th January 2018

We had, and still have, the pleasure of working with Jann Richardson, a qualified business and personal coach and trainer. Jann had build a strong reputation as a ‘soft skills’ trainer, but had found she could offer even more value by coaching individuals and teams to success.

We worked with Jann to reposition her business, rebrand to reflect the repositioning and rework her website and marketing material to more accurately represent her and her offering.

We helped her to design and build an optimised website that reflects her and the services she offers. As part of this process we’ve made it easy for people to get in touch to enquire about her services. We also linked her site to an email marketing system so she can email our regular newsletters to her opted in contacts. Plus, we set her up with some social media accounts so she can increase awareness and engage with people with an interest in coaching, motivation and the millions of other topics she writes about.

We have supported Jann with some strategic advice and content ideas as well as some ad hoc PR, copywriting and social media management for a year or so and helped with some email marketing campaigns to drive enquiries for her coaching services.

We’ve since provided training so she feels comfortable managing her own blogs and social media. Now we work with her on an ad hoc basis as and when she needs us.