Best Bets for Black Friday: Philips Sonicare Electric Toothbrush

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Make your dentist's day and pick up a top-performing electric toothbrush at Target next Friday. The Philips Sonicare Essence Electric Toothbrush retails for $69.99, but we spotted it in the Target Black Friday ad for $30 off.

This model was a hit with our consumer testers, performing almost as well as its much more expensive counterpart. For sensitive users, the Essence boasts Philips' "easy start" regimen: to help you ease into brushing with an electric model, the unit starts out gently and then gradually increases power over the first 12 brushings. The brush is rechargeable and refills will set you back $25 for 2. To see if the Sonicare is right for you, be sure to read our full review.