RED BLUFF – The name Holiday is staying up, but the longtime Antelope Boulevard supermarket will fly under different colors.

A family partnership headed by Surat S. Deol of Red Bluff is buying the market. While it will retain the Holiday name by christening the store Antelope Holiday Supermarket, it will use a red-and-white motif.

The Deol family already owns the Comfort Inn on Sale Lane, and this will be its first venture into the grocery business, according to Surat Deol’s son D.J. Deol.

“The business was for sale,” Deol said. “We were looking for something to buy, and we did.”

Deol said the sale is expected to be completed in July, and few changes are planned.

“We would love to keep the staff there if they want to stay,” Deol said. “The previous owners gave them an option to stay with Holiday.” The neighborhood market will remain open from 7 a.m. to 10 p.m., seven days a week.

“We bought the real estate two months ago,” Deol said. “They were selling the business, too, so we bought the business.” The market will still operate as a neighborhood store. “It’s nice and clean inside, but we’ll see what needs improvement, and that improvement will be made,” Deol said. Deol will run the Antelope Holiday Supermarket while remaining as the Comfort Inn manager. “I am getting trained right now by Holiday,” he said. “I job shadow the manager there. I will be here (at the Comfort Inn) and there.” The family has been in Red Bluff two years. The family previously operated a trucking business headquartered in Antioch. “We want to expand in Red Bluff, and now we have two businesses,” Deol said. “We like the community, and we hope to establish ourselves in Red Bluff.” Holiday Quality Foods is not going away, according to Richard Morgan Jr., president of North State Grocery, which is headquartered in Cottonwood. “The lease was up, and we couldn’t come to terms,” Morgan said. “Deol bought it and wanted to buy the grocery, too.” This worked for Holiday, which also operates a supermarket on Cedar Street, but believes the Antelope location should remain a neighborhood supermarket. “Our goal was one really good store in Red Bluff,” Morgan said. “We had planned to upgrade Cedar Street eventually.” “Eventually” now becomes this fall. “We’re going to be doing nice things inside,” Morgan said. “We’re excited about it.” Holiday is giving all its Antelope employees an opportunity to stay with the company. “We would move them to Cedar or another location,” Morgan said. North State Grocery operates 22 Holiday Quality Foods stores and four Sav-Mors, including one in Corning. The Holidays are a more upscale, organic market with more services while the Sav-Mors are an everyday, lower-price market like a small Food Maxx, according to Morgan. “Our plan is to stay in Red Bluff,” Morgan said. “We want to upgrade that store to something really unique and have one great location. The community is doing nothing but getting better.” Holiday customers already like the idea of one upgraded store, according to Morgan. “We asked customer focus groups who were going to Redding to shop,” Morgan said. “They said we’d rather have one really good store.'” Now, they are going to get it.