Aveeno recently launched their first full product line of anti-aging facial care products, Positively Ageless. This new Aveeno product line includes two natural ingredients known to fight aging. These two ingredients are Oatmeal and Shiitake Mushroom.

It is interesting to note that Aveeno Positively Ageless Lifting & Firming has added another anti aging wrinkle fighter to their line of products for the woman with mature skin. The manufacturers state that this product makes mature skin look younger, firmer, and healthier because of the natural products now included in the formula. The product is available in a night cream and a lifting firming daytime moisturizing cream with a SPF 15.

According to the manufacturers The Aveeno Positively Ageless Lifting & Firming line has included highly unique and different ingredients to fight wrinkles. These two new products are Oatmeal to soothe the skin and Shiitake Mushroom to renew the skin. Many are probably aware of the virtues of Oatmeal. It is good for the body inside and seemingly outside. Eating oatmeal helps to lower cholesterol and fills you up. And many women make homemade oatmeal facials to loosen blackheads and smooth and nourish skin. So is it any wonder that a large major manufacturer has jumped on the bandwagon and used this traditional formula in its new product. Shiitake Mushrooms is a new one for me and the American consumer market although it is quite popular in the Asian market.

After using the Aveeno Positively Ageless Lifting & Firming Night Creme I noticed my skin texture did improve. Don't know if it was the Oatmeal or Shiitake Mushroom! The cream is thick and moist. Easy to smooth over the face. Has a pleasant aroma which is not intrusive. Is it worth the price? Well, there are products on the market which cost less and claim to reduce wrinkles and protect the skin from dryness. But the Aveeno line has a long and impressive reputation in the skin care market. Ultimately, the consumer has to judge for themselves. If you are in the market for a new antiwrinkle cream give this product a try.

Price: 19.99
Size: 1.75 oz
Available at Amazon.com

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