The NZ
Direct Marketing Awards recognise clients, agencies, consultancies and
suppliers who have exhibited excellence in data-driven direct marketing projects and campaigns,
connected with customers on an individual basis, and generated outstanding business results.

In-line with international award shows, the Industry
Sector Awards bring a whole new meaning to competition. Whether your campaign falls under not-for-profit, retail or B2B you can be sure that you'll be judged alongside competitors in your
industry sector. It's a win-win for all.

Industry sectors include:

Communications/Utilities

Programmes or campaigns initiated by communications or utility companies, such as
telecommunications companies, electric or gas power companies, internet and broadband
service providers to generate sales, enquiries or support, increase/maintain share, or
increase distribution for their products and services.

Programmes or campaigns funded by manufacturers to promote FMCG to consumers, such
as foodstuffs, tobacco, wine, spirits, pet foods, healthcare and confectionery.

Government/Public Sector

Programmes or campaigns to market government and educational programmes, including
education and health, state owned enterprises (excluding utilities who should be
included in utilities).

Healthcare & Wellness

For B2B or B2C products and services campaigns that promote healthcare and wellbeing. This could include OTC products, pharmaceuticals, medical supplies to hospital, opticians, gyms, nutrition, health clubs/spas natural products and services.

Not-for-Profit

Programmes or campaigns generated by a not-for-profit organisation, such as
charitable foundations, cultural institutions, trade associations or political/advocacy
groups. Includes fundraising, public health and safety, public service and social
action educational programs. Excludes government marketing.Sponsored by Orangebox

Retail & E-commerce

Programmes or campaigns created by retail or e-commerce establishments or enterprises to generate traffic, enquiries, sales or loyalty, or to enhance employee
relations. Includes businesses such as department stores, specialty shops, equipment
dealers, auto parts stores (but not auto dealerships), restaurants, catalogue and mail order companies. Includes online and TV shopping enterprises.

For business campaigns or programmes not covered by the other categories.

Other - B2C

For consumer campaigns or programmes not covered by the other categories.

To better represent the multi-channel environment we operate in. You will only be rated against
other entries in the channel.

Channel categories include:

Best Loyalty Programme

A series of communications to a maintained database, designed to develop and recognise a marketing relationship. Entries must clearly identify the enhanced status of the relationship and should preferably show the communication series over the last year or longer.Sponsored by Truth Customer Academy

Campaign Website

Campaign based website which has proven to for example convert, data capture or in some other way drive a response.

CRM Multi-Channel

Best use of multiple channels for CRM. Your campaign must be a mix of at least two channels.Sponsored by Truth Customer Academy

Best use of email campaigns or email to drive a response. Could be an individual
email or a programme/multi touch campaign. Sponsored by Words for Breakfast

Mobile
Marketing

Best use of mobile technology as a key element in a
business or consumer campaign for any product or service e.g. wearables, app or
service, gps, beacons, live and location based marketing, location or proximity communication, messaging (including SMS, MMS, app-push
or other mobile/app based messaging technology such as Whatsapp, mobile video, branded
content or mobile TV ad execution, a campaign on or through any mobile platform or
device.

Purpose Driven Marketing

This includes campaigns built around a social, environmental or agricultural issue or any other purpose-driven marketing campaign to drive a response.Sponsored by Orangebox

Social
Media & Digital

Best use of social media, digital and/or content to drive response.

The Craft Awards celebrate the 'art' of the individual
elements within response marketing campaigns, recognising the skills, talent and creativity of the
people who made the work happen. The NZ Direct Marketing Awards stand for effectiveness and
response, so to be in the running for a Craft Award, you must also be an entrant in the Industry
Sector and/or Channel Awards.

Craft categories include:

Excellence in Art
Direction

An idea that has been elevated by the visual treatment, where aesthetics create impact, set a mood, or make the communication more compelling and engaging to an audience. In any medium, whether it’s long form video content, web design, or dimensional direct mail.Sponsored by PageProof

Excellence in Copywriting

A concept or campaign that has been elevated by the language used. It brings to life a brand’s tone of voice, draws you into a story, or engages and connects with an audience in a fresh way, whatever the medium.Sponsored by Words for Breakfast

Excellence in Creative

Outstanding creative thinking that delivered outstanding results. Work should be relevant, unexpected and brave. Above all it should make you think: 'I wish I'd done it'.Sponsored by 123RF

Excellence in Creative Innovation

Recognising ground-breaking innovation that demonstrates a new approach to a marketing campaign and delivers measurable results. Entries can cover any technology or channel.

Excellence in Data Strategy

The best use of data to understand customer behaviour, thereby providing insight
and targeting for successful communications to drive business
performance. Sponsored by Qrious

The best example of strategic planning as applied to a response-driven campaign, utilising any channel or media. This award recognises a brilliant strategy that has driven a significant impact on the company's bottom line or in other forms of response.

The Nexus Awards recognise excellence in creating
the foundations on which measurable campaigns are based: strategic vision, innovation, customer and
market insight, response-driven marketing tools and techniques, plus products or services that make
the use of interactive one-to-one communication quicker, easier, or more insightful.

Nexus Awards categories include:

CRM & Data Management

Acknowledging exceptional solutions for managing customer and/or prospect data and
information, including methods of collection, storage, cleansing, authentication and
integration. This could either be campaign-specific, a single-customer view enabling
one-off or multiple campaigns, using single or multiple channel strategies or increased
business efficiency.Sponsored by Data Zoo

Customer & Market Insight

Excellent use of data-mining, statistical analysis or research techniques to gain
significant customer insights that drive business value. Entrants need to demonstrate
how the knowledge gained enabled the incremental impact of marketing to be measured and
performance gaps to be diagnosed.Sponsored by Loyalty NZ

Innovation

Acknowledging new or bespoke ideas, technologies, products, services or processes
that have positively affected the outcome of a marketing initiative. Sponsored by Loyalty NZ

Marketing Products & Services

Recognising commercially viable solutions, systems and/or processes that make
marketing activities/programmes simpler or more effective, either for your own or a
client company. Entrants should clearly outline how the implementation of the new
product or service had a positive impact on marketing activities. Sponsored by Fly Buys

Media and/or Channel Utilisation

Recognising marketing success that can be directly attributed to the method of
communication delivery. This includes innovative use of existing and/or emerging media,
interactive engagement or the integration of media/channels.

Production & Fulfilment

Rewarding excellence in campaign production and fulfilment capability via any
medium. This includes campaign elements such as personalisation, logistics,
storage and delivery.

Strategic Vision

Recognising strategic vision that has positively contributed to the creation of the
best possible environment for marketing to be successful.Sponsored by Fly Buys

The Special Awards are about
recognising organisations and individuals who are doing amazing things in the direct marketing
space.

Special Awards categories include:

Direct Marketer
of the Year
Award

Recognises individuals who have celebrated,
advocated, or otherwise advanced the use of direct marketing within their organisation
and/or wider industry, with an emphasis on achievements in the past 12 months.Sponsored by Loyalty NZ

The Keith Norris
Direct
Marketing Organisation
of the Year Award

Celebrates
organisations that have achieved success by using direct marketing techniques to drive
ROI for the business, with an emphasis on achievements in the past 12
months.Sponsored by Orangebox

Grand Prix Award

The Grand Prix Award represents the very best on offer from this year's Industry
and Channel Gold Award recipients. A panel of industry experts will decide which
campaign has risen to the top as the most exceptional example of individual brilliance
in direct marketing campaigns.

Nexus Supreme Award

The Nexus Supreme Award represents the very best on offer from this year's Nexus Gold
Award recipients. A panel of industry experts will decide which campaign has risen to
the top as the most exceptional example of individual brilliance in the engine room and
interactive marketing.