Proposing to your significant other with a sweet yet bold skywriting message is a once-in-a-lifetime thing.

But when it comes to your marketing efforts, one won’t do.

One blog post standing by its lonesome can’t do anything for you.

One solitary issue of a customer newsletter is better off not sent.

And one post on your company Facebook page will look pretty sad and sorry if you never post on your page again.

So if you think you have a great idea for a promotion that’ll get people to buy your products, just know that one alone won’t carry over.

Your marketing efforts require forethought. This means a strategy. A plan. A calendar. A look at all of the channels your market participates in. Only then can you narrow down the types of marketing messages that will engage them.

With plan in hand, you can craft a schedule for publishing your market messages – note I said “messages” and not “message.” It might look something like this: