How to Deliver a Brand Correctly

A Complete Guide to Making Sure Your Files are Always Set Up Properly

Too often, designers deliver an unfinished product when it comes to logo and branding development. I have seen many a logos come across my own computer screen that a client had received from a past designer. Rarely is the logo in a usable format, often times being too low resolution, pixelated when being used for print or sometimes where fonts are not outlined and the logo does not render properly.

If you are a freelance designer, small design studio or large marketing firm, you have an obligation to supply your client with clean, proper files and concise documentation. It’s the very reason a business decided to consult with a professional in the first place. In addition to this, you must produce brand artwork that fulfills multiple criteria.

Listed below you will find one tool I use as a branding guideline, or checklist if you will. If followed properly, you can use these criteria to produce a thorough, well-thought out logo, brand and usage guideline. This isn’t the only guideline you will ever need though, rather a strong base in order to help get you started.

Final Project Deliverables

Official, full-color logo

All additional logo artwork needed for print usage

All additional logo artwork needed for online usage

All artwork in industry standard formats including Vector, .JPG, .GIF and .PNG formats

Digital and printed usage and brand style guide with all guidelines and instructions used to outline and create any image associated with the client brand and image