The firm spent 12 weeks creating the skill which provides people with more than 300 insurance terms and their definitions.

But it could soon do much more.

"We are the first UK insurer to deliver a Skill for Alexa," said Aviva's digital customer experience director.

"Our first foray into this world is pretty straightforward but in the future you can expect this to be much more closely linked to your own policies. It is a new way for our customers to interact with us at Aviva”

The firm believes voice will be one of the major ways that customers engage with them in future.

The city watchdog, the Financial Conduct Authority is keeping a close eye on insurers use of big data, welcoming the ability of technology to better asses risk but also raising an eyebrow over its potential to penalise customers unfairly.