Just like their parents? A comparative study of automobile purchase motivations for two age-cohorts: Generation Y and the Baby Boomers

Just like their parents? A comparative study of automobile purchase motivations for two age-cohorts: Generation Y and the Baby Boomers

Author:

Sica-Lieber, Jessica

Description:

Award in Advertising & Public Relations. Student Honor Awardees are selected by the faculty who teach courses in these areas of Liberal Arts and by the Kearse Awards Committee. Twenty-Eighth Kearse Distinguished Lecture Award Ceremony, nomination for Jessica Sica-Lieber.