On the mydavidcameron.com site jokers can adapt the 'we can't go on like this' adverts to poke fun at the 15ft–high picture of the Tory leader. ...

Meanwhile, a focus group report on the campaign poster said: 'The general message was that it had backfired as it fed into the concerns people have about David Cameron and the Tories – that something doesn't quite add up.'"