What is Chu-Hi, what is the Coca Cola alcoholic drink and is it available in the UK?

The fizzy drink brand has broken a 130 year tradition by launching their first alcoholic drink

By Ciara Sheppard

29th May 2018, 12:00 pm

Updated: 29th May 2018, 12:04 pm

COCA-Cola is one of the most iconic brands in the world - known and loved for it's refreshing cola beverage and its infamous light-up lorry come Christmas time - yet it's never strayed far from its original drinks, until now.

The brand has brought out its first ever alcoholic drink, based on a Japanese alcopop called Chu-Hi...

"We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”

Mr Garduño went on: “Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market."

Is Coca-Cola's alcoholic drink available in the UK?

Sadly, Coke lovers looking to try the boozy beverage might be waiting a while, as currently there's only plans to launch in Japan.

Mr Garduño said: “The Chu-Hi category is found almost exclusively in Japan. Globally, it’s not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. It makes sense to give this a try in our market.”

He added that the idea of alcoholic Coca-Cola drinks is likely to stay in Japan for now rather than expands globally because of the “unique and special” qualities of the Japanese market.