Not a silly question at all. The regular, free license doesn't allow conversion for web embedding but you can purchase a web license here: http://www.fontspring.com/fonts/typodermic/coolvetica
That'll get you the font, all ready for embedding on the web and code that you can copy/paste into your CSS. There are no restrictions on number of views of any of that hit tracking stuff.

Hello, thank you for the free download of this fabulous font! I am currently updating a wordpress site for the school I work at. I am designing a new header for the page in illustrator and hoping to use this font. I will be saving the header as a PNG file before uploading it, and I won't be using the font anywhere else on the site, so no embedding. I just wanted to double check that this is free under the licence agreement? sorry for the long winded question!

Hi, we are a academy school called William Bradford Academy.
(Upper School)
Being an academy I'm guessing we are classed as a business now so hence asking if we can have permission to use this font on our network free of charge or not?
Can you e-mail me on abennett@williambradford.leics.sch.uk asap due to students would like to use this font as part of their exams. Many thanks - Andrew Bennett (Technician)

hello, i am very sorry, i am new here and want to make sure: i would like to use this font for my commercial business for all branding affairs (logo, marketing material, press credits etc). i have a wordpress online shop and would like to place my coolvetica logo of course on my webpage. can i use the font nevertheless for all belongings for free? is it correct that i only need a license when using the font for the whole text or headlines on my webpage? thank you so much...