Two potato powerhouses join forces

February 09, 2018

Farm Fresh Direct in Monte Vista, CO, and Cal-Ore Produce in Tulelake, CA, have announced they are joining forces to continue to increase both their organic and conventional programs. Farm Fresh will act as the exclusive sales and marketing agent for Cal-Ore and will service the United States with cost-effective, one-stop shopping solutions.Dave Yeager

“We have had a strong business relationship with Cal-Ore, but we’re formalizing that partnership with their joining our grower-owned organization,” said Jamey Higham, president and chief executive officer of Farm Fresh Direct. “Cal-Ore has a rich history in the potato business and have always been recognized for their quality, attention to the environment and their commitment to growing conventional and organic potatoes. Their core values and customer focus make them a perfect addition to the Farm Fresh Direct family of farms, and we are excited to have them join our organization!”

Staunton Farms LP began growing potatoes in 1934 and is one of the founding members of Cal-Ore Produce. "We are excited about joining the Farm Fresh Direct organization; they have an excellent group of grower owners who share our passion for farming and have a great customer base,” said Sid Staunton, president of Cal-Ore. “We have always focused on farming, but with the sales and marketing expertise that Farm Fresh Direct brings, it will help ensure our fourth-generation farms continue to thrive for our future generations.”

Dave Yeager, Farm Fresh Direct vice president of new business and sales, told The Produce News, “We’re excited to have Cal-Ore join our ownership…their complete line of organic and conventional potatoes are a great addition to our ‘one-stop shopping’ solution for both retail and foodservice. We can service the entire country with high-quality, cost-effective potatoes directly from our farms.”