bootstrap

Bootstrapping is starting a company with little capital or more generally managing a situation with existing resources, doing more with less.
"The publisher tech company has resisted venture-backed investment in favor of bootstrapping its SaaS technology all the way to the 15th slot."
https://domainmarketresearch.com/?p=586
"ShipMonk CEO Jan Bednar shared, “We are proud … [Read more...] about Bootstrapping.org, domain name for sale