Web 2.0 Expo New York 2011 Schedule

Below is the preliminary schedule for Web 2.0 Expo New York. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

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CSS3 isn't the future, it's the present, and is ripe for the pickin' and is ready to respond to display your sites in multiple devices right now. We'll take a look at CSS3 properties from colors, web fonts, and visual effects, to transitions, animations and media queries.

10:20am-11:10am (50m)
Design & UI

Buttons are a Hack: The New Rules of Designing for Touch

Josh Clark (Big Medium)

Find out why our beloved desktop windows, buttons, and widgets are weak replacements for manipulating content directly, and learn practical principles for designing mobile interfaces that are both more fun and more intuitive. Along the way, discover why buttons are a hack, how to develop your gesture vocabulary, and why toys and toddlers provide eye-opening lessons in this new style of design.

11:25am-12:15pm (50m)
Design & UI, Product Management

Deceptive UX: How To Trick People and What To Do About It

Nick Disabato (Roundarch)

Just as good user experiences can delight us and make our lives easier, the same tactics can be used to deceive and manipulate us. This talk will cover some of the most common user experience "anti-patterns," exploring the ways to avoid these techniques, and building a case for greater awareness of the ramifications of our UX decisions.

1:30pm-2:20pm (50m)
Design & UI

Mobile First

Luke Wroblewski (LukeW Ideation & Design)

In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.

2:50pm-3:10pm (20m)
Product Management

How to create a location-based app in 6 weeks

Lisa Kavanaugh (Ask.com)

Learn from a well-established company’s experiment on creating a location-based chat app with a tight deadline of six weeks. Ask.com’s CTO Lisa Kavanaugh shares what it takes to create an app in a new space for them. Hear how they worked against the timeline, who should build the app, how they built it and what they learned from their users regarding privacy.

3:20pm-3:40pm (20m)
Development, Product Management

Code as Craft: Building a Strong Engineering Culture

Chad Dickerson (Etsy)

What makes a great engineering culture and what practical steps can a leader take to build a great one? In this talk, you'll hear about the tragedies and triumphs of the cultural journey at Etsy, and what we learned along the way.

9:00am-9:50am (50m)
Marketing

CORE: Your Marketing Mission For The Next Digital Decade

Melissa Parrish (Forrester)

The next digital decade will be of a scope too big for most firms’ siloed, understaffed, interactive marketing organizations. The future of interactive marketing is neither an ideal organization nor a set of characteristics to layer into a multichannel campaign. Rather, the future is for interactive marketers to master four directives: Customize, Optimize, Respond, and Empower.

10:20am-11:10am (50m)
Marketing, Social Media

Play to Win: How RadioShack and Foursquare Partner on Location Marketing

Adrian Parker (RadioShack ), Eric Friedman (Foursquare)

The future of retail lies in a brand’s ability to evolve with
technology. Enjoy an interactive session--with lessons learned on what works and
what doesn't--as a 90-year-old retailer and a hip tech platform come
together to power real-time shopping.

11:25am-12:15pm (50m)
Marketing

How to (Mostly) Control Your Reputation Online

Dorie Clark (Clark Strategic Communications)

In a world where perception rules, how can you use online communication to keep your company’s reputation safe? In this session with former presidential campaign spokeswoman Dorie Clark, you’ll learn how to prevent – or repair - communication crises.

1:30pm-2:20pm (50m)
Social Media

What's Your Social Media Architecture?

Joshua Ross (Fleishman Hillard)

Social media has enormous potential to reshape business but right now corporate use of social media is a mess.
With the barriers to creating a social media presence approaching one-click simplicity organizations are developing a vast, disconnected constellation of social media sites. Organizations need a social media architecture.

2:50pm-3:10pm (20m)
Social Media

Social Media Mythbusters

Peter Kim (Dachis Group)

Social media marketing gurus pump catchphrases that have become commonplace. Businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and how to create and capture value from social business.

3:20pm-3:40pm (20m)
Social Media

Sharing 2.0: Creation, curation, and the video-sharing ecosystem

Timothy Shey (YouTube Next Lab)

Online video is about uploading video and building audiences and businesses, right? Maybe last year. The latest wave of innovation in online video is reinventing sharing and enabling curation to create fresh and compelling entertainment experiences... something television pros might even call “programming,” and not the kind that involves lines of code.

9:00am-9:50am (50m)
Strategy & Business Models

Eight Lessons for Developing Tablet Apps (for Non-Developers)

Scott Smith (Time, Inc.)

This session will cover the ins and outs of tablet application
development from a non-developer’s perspective, based on the
experience of launching a suite of applications across a range of
tablets.

10:20am-11:10am (50m)
Strategy & Business Models

The Last Big Undisrupted Market: The Opportunity for Civic Startups

Nick Grossman (Union Square Ventures)

So much of the culture of the web stands in stark contrast to our notions of what it’s like to work with the government, but a lot is quietly changing, and there’s increasingly an opportunity for web 2.0 teams to make a real impact on the $166B government technology market. There's money to be made, but glory as well, as this largest of our public institutions is in desperate need of disruption.

11:25am-12:15pm (50m)
Social Media, Strategy & Business Models

Social Media as a Recruiting Strategy

Charlie O'Donnell (First Round Capital)

If someone were to ask you the three best recruiting sites, would you come up with Meetup, Wordpress, and Twitter? As job candidates abandon the Monster.com's of the world, startups in particular have to come up with new and innovative ways to make their opportunities stand out from the rest. Find out how you can use social media to create a sustainable and effective recruiting strategy.

1:30pm-2:20pm (50m)
Strategy & Business Models

Creation, Curation, and the Ethics of Content Strategy

Margot Bloomstein (Appropriate, Inc.)

From Degas to Danger Mouse, do you create or curate content? As user experience matures, content strategy focuses on messaging, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and a dark side of design? We’ll put a lens on the new publishing landscape and hear from traditional curators to address the ethical impact of content strategy - and see errors of teams that don't.

2:50pm-3:10pm (20m)
Strategy & Business Models

The Lean Startup

Andres Glusman (Meetup)

Learn how to apply Lean Startup / Customer Development beyond 2 guys in a garage. Andres Glusman, Meetup’s VP of Strategy and Community, will share how Meetup executes customer development at scale. He'll discuss quantitative and qualitative methods Meetup uses for customer discovery and validation (including Meetup’s in-house usability lab which will have conducted 600+ sessions each year).

3:20pm-3:40pm (20m)
Big Ideas

New York’s Entrepreneurs: Making the City Work for You

Seth Pinsky (NYCEDC)

Seth Pinsky, President of New York City Economic Development Corporation - the City’s major engine for economic growth - will describe the rapid changes taking place in New York City’s startup scene and how the City is creating an ecosystem of entrepreneurship, transforming the City's economy in an increasingly competitive world.

9:00am-9:50am (50m)
Development

Flickr PuSH: Real-time Updates on the Cheap for Fun and Profit

Neil Walker (Flickr), Nolan Caudill (Yahoo/Flickr)

Learn how Flickr recently added PubSub features to its API. We'll take a look at what we built, why, and how.

10:20am-11:10am (50m)
Development, Product Management

NPR Everywhere: Even better APIs and Content Strategies

Zach Brand (NPR, Digital media)

Good architecture of systems and flexibility of content has also allowed NPR to have the freedom and agility to quickly deploy solid user experience and elegant design to multiple platforms. This presentation will cover how NPR improved the code inside its API to be more efficient, while meeting new and evolving product needs.

11:25am-12:15pm (50m)
Development

HTML(5) Now

Tantek Çelik (tantek.com)

HTML5 has captured the minds & hearts of web developers with impressive demos in cutting edge browsers. But what can you actually depend on this month? And is anything dependable in a “living specification”?

1:30pm-2:20pm (50m)
Development

Scaling High-availability Infrastructure in the Cloud at Twilio

Evan Cooke (Twilio)

This talk describes how we've divided "in-flight" and "post-flight" data into
separate datastores implemented using a range of technologies. We'll
review the lessons we've learned building and maintaining a system
that supports an API used by more than 35,000 developers.

2:50pm-3:10pm (20m)
Development

Data Jujitsu - Turning Data Into Product

DJ Patil (White House Office of Science and Technology Policy)

It’s well know that the ability to leverage data has reached a new level of critical importance in organizations to improve decision making. Now, with commodity technologies, it is possible to cheaply create data products that can have a massive impact on the business. In this talk I’ll walk though the product philosophy I’ve found works best to rapidly test and deploy data products.

3:20pm-3:40pm (20m)
Big Ideas

Building a network of open data sensors in Japan

Sean Bonner (Safecast)

Safecast started as a few emails between friends trying to find reliable information on radiation levels in Japan and turned into a full fledged network of sensors proving open data from around the country. This was not a clear path and this talk will explain how the problem became the solution and the stopgaps became the mission.

10:20am-11:10am (50m)
Conversations

How Biz Dev *Really* Works

Karin Klein (Bloomberg)

Conversation with Karin Klein, Bloomberg

11:25am-12:15pm (50m)
Conversations

Cause Marketing: What's Working and What Isn't

Oliver Hurst-Hiller (DonorsChoose.org)

Bring your own experiences and questions to this conversation w/Oliver
Hurst-Hiller, the CTO & EVP of Product for DonorsChoose.org.

9:00am-9:50am (50m)
Sponsored

The BlackBerry Web Application platform is going to blow your mind!

Adam Stanley (Research In Motion)

The BlackBerry Web application platform has gone through some amazing enhancements in the past year: WebWorks SDK, WebKit, Flash, new development tools, HTML5, Web inspector, etc. Come to this session to learn how to easily transform your amazing HTML5 and Flash content into exciting BlackBerry Smartphone and PlayBook applications.

Join us and learn how IBM can Modernize your existing applications, and leverage your existing skills set to achieve the latest WEB 2.O Social and Mobile User Experiences. Learn how you can exploit your diamond in the rough to grow your business, improve customer satisfaction, and lower operation costs by improve self-service and employee.

11:25am-12:15pm (50m)
Sponsored

Secure Cloud Hosting: Real Requirements to Protect Your Data

Chris Hinkley (FireHost)

FireHost's Senior Security Engineer will discuss the need for acute awareness to secure data in the Cloud, and how the advancement of the environment has also accelerated the way this technology can be breached. The session will also include case studies on attacks and what you need to be asking yourself and your provider.

1:30pm-2:20pm (50m)
Sponsored

Design Essentials for Executives – Behind the ‘Magic’

Anthony Franco (EffectiveUI), Michael Salamon (EffectiveUI)

While many of us have an intuitive feel for what works and what doesn’t, understanding the techniques required to validate your hunches with regard to design is a skill that will define the next generation of executives. Attendees will walk away with an understanding for the design process and the basis for design decisions.

2:50pm-3:10pm (20m)
Sponsored

Insight into SMBs: Cloud Adoption Trends & Drivers

Drew Jenkins (SoftLayer)

Priorities of SMB CIO’s.

4:00pm-4:05pm (5m)
Keynote

Opening Remarks

Sarah Milstein (TechWeb)

Opening remarks by co-chairs Sarah Milstein and Brady Forrest

4:05pm-4:20pm (15m)
Keynote

Road Map for the Digital City: How @nycgov is Realizing its Digital Potential

Rachel Sterne (City of New York)

Keynote by Rachel Sterne, Chief Digital Officer for the City of New York.

Keeping the culture of a startup alive can be challenging once it’s incorporated into a large company. Brad Garlinghouse, Tony Conrad and Jason Shellen talk about bringing start-up culture to the benefit of both parties.

With mobile payments just the tip of the digital wallet iceberg, there are new entrants emerging nearly every day. This session will examine the truths and myths of this infant category, and determine what it will take to change consumer behavior for this new technology to take hold.

We know from the VC and startup scene that small companies thrive and can disrupt large incumbents with their agility and speed, but what is the role of academic institutions like the MIT Media Lab and is that an academic equivalent to the Silicon Valley startup scen

5:30pm-5:40pm (10m)
Keynote

Using Data to Live in a Chaotic World

DJ Patil (White House Office of Science and Technology Policy)

It's a chaotic world. With the increasing speed of business
takes place and in an ever changing marker, how do you keep a
competitive edge? Through data and advanced analytics. I'll walk
though some example of how some of the best organizations are using
data to do exactly this.

9:00am-9:50am (50m)
Sponsored

It's More Than Just Payments

Carleligh Jaques (Visa)

With mobile payments just the tip of the digital wallet iceberg, there are many new products and services on the horizon that will improve the consumer payment experience. This session will examine what is happening in this space today, and explore what Visa is doing to reinvent how consumers pay and get paid.

10:20am-11:10am (50m)
Sponsored

The future of ecommerce: frictionless, social and everywhere.

Cliff Conneighton (Elastic Path Software)

The continual evolution in connected technology and prevalent presence of social media has moved ecommerce beyond the traditional retail model. The new frontier in ecommerce is now in digital media, content, and how it is delivered—the “internet of things”.
As consumers demand more than just a shopping cart, enterprises must provide an experience that is frictionless, social and everywhere.

11:25am-12:15pm (50m)
Sponsored

Why you have less than a second to deliver exceptional performance

Alois Reitbauer (Dynatrace)

This talk is about the hard rules of delivering exceptional performance. Your users won’t wait more than 2 seconds for a web application to load. They expect interactions to be instantaneous. If you subtract network time and client side processing this less from less than a second to a couple of hundred milliseconds. Learn what this means for your business applications.

2:50pm-3:10pm (20m)
Sponsored

From Intent to Expression: The Meaning of Payments in the Web 2.0 World

Ben Saren (Litle & Co.)

Digital payments are customer expressions - statements of behavior and interest. Payments intelligence is the next layer of CRM which Web 2.0 demands. Join this discussion about the future of digital transactions, what they tell you about your consumers, what you need to learn from the data, where to get it, and how to act on it.