The Essential Guide To Repurposing Blog Post Content [Free Checklist]

You’ve been staring at that blinking cursor for hours and nothing is coming to you. We’ve all been there.

Creating epic content is crucial to the success of your blog and business. Without it, you have no way to establish your authority in your field, gain new followers or make money.

But sometimes, you’re brain just refuses to give you any new ideas.

At this point, you’ve probably spent months, if not years, working hard to publish high quality blog posts. But unfortunately, those posts get buried in your dusty archives, most likely never to see the light of day again.

It’s a noisy world out there. Trying to consistently create in-depth, unique content for your blog, is exhausting.

Luckily, we have a blogging hack for you that will change everything.

Repeat this to yourself…repurpose, repurpose, repurpose. Tweet it below so you don’t forget!

What is Repurposing Content?

Repurposing content is when you take your ideas and find multiple ways to reuse them in a variety of formats. By doing this, you can create unique e-books, infographics, social media posts, and so much more.

The truth is, everyone learns differently. Some people are more visual, others learn by doing or listening and some even benefit from all three. If you ignore this fact, you could miss a lot of opportunities for people to discover you.

Some of your best content may have been written years ago, but that doesn’t mean it’s no longer valuable today.

Repurposing blog posts breaths new life into them, saves you time and gains you exposure to a bigger audience.

Content that works for one audience, may not necessarily work for another. By repurposing your content, you can create multiple pieces based around the same topic to resonate with the differing audiences.

Today we want to teach you how to spend less time blogging by repurposing your content.

What You'll Learn:

How To Create More Content

How To Grow Your Blog

How To Reach New People

How To Gain More Engagement

How To Save Time

…and how to turn your free content into paid content (because who doesn’t like making money?!)

What Posts Should I Focus On?

Your Most Popular Posts

These are the posts that are already driving traffic to your blog and get the most feedback from your audience. Look at the content that has gained the most likes, shares and comments on social media. If your post has performed well, build upon that success! These are the posts that your audience wants to see more of.

Your Evergreen Posts

Your blog probably has some content on it that never changes. No matter how much time may pass, the content stays relevant and retains it’s value. It’s evergreen. These are the types of posts you really want to focus on. To put it simply, quality content builds trust.

Outline Your Content

It’s time to brain dump. Write down everything you would like your readers to take away from your blog post. As you create your outline, include links to relevant articles, or sources to refer back to later. This will be a huge time saver. Since your blog post was already written, it should be easy to pull this information out of it.

Here are several pieces of information you can pull from your blog post to repurpose your content :

If you want a lot of people to consume your content, you have to make it stand out. Be helpful, and tell stories that people can relate to. If you’re post is exactly like everything else that’s out there, then what is the point of sharing it? Be proud of what you create.

Understand Each Content Platform

Each platform that you post content to, should be treated according to their native language. Learn how each platform works, and study the content behavior. Different platforms highlight different types of content, although some may overlap at times.

For example: Pinterest is best for infographics and visual content, while Periscope is best for live broadcasting. So take your blog post outline, and decide how to repurpose your content for each platform.

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Email Address

Facebook

Facebook is like the grandfather of social media. Nearly everyone has a Facebook profile, and uses it to stay in touch with family and friends. However, with the recent algorithm changes making it more difficult to reach your audience organically, it is harder to stay relevant on the platform. Here are a few ways you can repurpose your blog content into Facebook posts :

Quotes

Pull sentences from your blog posts to highlight as a status update, or turn them into a visual graphic. You can create these graphics using Canva.com or photoshop.

Images

We as humans naturally retain more data when an image is associated with the content. Extract the infographic or graphic from your blog post, and post as a status update.

Blog Post Snippets

Post a short paragraph from your blog post, but don’t link to the post. People like to consume content on the platform they are hanging out on – they don’t want to click away to have access to it.

Facebook Live

Use your blog post outline to host a live broadcast. If you have a lengthy blog post, you could even divide it into several broadcasts. People love seeing faces, interacting in chat boxes and learning more about the person behind the screen.

Facebook Groups

Share the main points of your blog post in status posts. Most groups will not allow promotions, so don’t include a link in your post! Make sure your personal Facebook page has a link to your blog and fan page. That way, when people fall in love with your content, they can click on your name to find more!

Twitter

Twitter is one of the easiest places to repurpose your content because you only have 140 characters to work with. Contrary to popular belief, this is actually an advantage because it forces you to be concise.

Tweets

Tweet out small snippets of your blog post content throughout the week. Add variety to your tweets by including a link to the original blog post using a bit.ly shortlink. Since your audience is not on social media all at the same time, you can retweet the same message 2-3 times daily for more impact.

Graphics

Use Canva.com or photoshop to create custom tweet graphics and share a main point from your blog post. Use the same graphic you created for your blog post, and adapt it to the optimized size for Twitter.

Click To Tweet Quotes

Create quotes from your blog post and tweet them out. If you use WordPress, you can download a click to tweet plugin to allow readers to do the same.

Snapchat

If you’ve been following us for a while, then you know why we love Snapchat so much! In short, it’s the perfect platform to build a community of loyal followers on. Show your followers behind the scenes of your daily life and let them get to know your personality.

For example : Snap a video of you scrolling through your latest blog post. Tell them what it’s about and share a few of the highlights. This will encourage them to check out the rest of your post on your blog.

Instagram

Break your blog post into sections, and use an image or video to represent each section on Instagram.

With the latest Instagram update, they have changed the video length from 15 seconds to 1 minute. That means you have an entire minute to record a video of yourself sharing tips from your blog post. This will peek the interest of your followers and drive traffic back to your original blog post.

For the caption, summarize your blog post into bullet points or numbers. Do not make it too lengthy or people won’t stay interested. At the bottom of the caption, write read more on the blog – link in profile. Make sure to change your profile link to the blog post url you are trying drive traffic to.

Recommended Reading: The Anatomy Of A Killer Instagram Profile That Converts

Pinterest

Pinterest is all about visuals. People want to pin images that they can refer back to later. This is when Photoshop skills would come in handy, or a site like Canva.com. Infographics and quotes are the perfect way to repurpose your content for Pinterest. If you haven’t already included one of these in your original blog post, then definitely add one!

Periscope

Live streaming platforms allow you to truly connect with your followers. It provides an intimate experience for them to be able to interact with you in real time.

The interactive features like “giving hearts” and commenting allow you to gain quick feedback directly from your audience.

Lastly, it provides a more human touch to your brand!

Newsletter

Sharing your recent blog post with your subscribers is a strong tactic to nurturing your leads. Share an excerpt of the post, and give a link that says Read More…so it takes them to your blog to finish reading the blog post.

Podcast

Record yourself reading your blog post and use that audio for your next podcast. Nobody likes to listen to text being read in a robot manner, so add your personality to the audio recording.

If you can’t gain the level of enthusiasm you expected from your voice, simply extract the audio from your Youtube video and boom, there’s your podcast. You will sound animated, and more natural. This gives the readers an off the script audio version of your blog post.

Youtube

According to Entrepreneur, consumers are 85% mire likely to buy after watching a product video. Social videos receive 1200% more shares than text and images combined!

With that statistic, you should be sprinting towards the Youtube platform. Simply take the major subheadings from your blog post and create a video for each one to create a series. Or, just make one video that is in list format.

Webinar

Webinars are super valuable because they usually lead into your products as a way to make sales. Use keynote, slide deck, screenshare or google hangouts to broadcast a live webinar. Start with your outline and use each sub points as a different slide in your presentation. Add an introduction to the beginning of the webinar and a pitch at the end. Then boom, that’s the bulk of your webinar!

Guest Post

This is one of our favorite ways to repurpose blog post content! There are hundreds of blogs in your niche that are looking for quality content. Offer to write a list post including the main numbered points from the original blog post you wrote. If you’re writing long form posts averaging over 1500 words, you most likely have a lot of good content to work from.

You will want to rework the content to fit the guest blogs’ audience and appeal to their formatting style.

Paid E-Book

E-books are much more detailed and generally longer than most blog posts. To give you a starting point, divide your blog post content into chapters.

Why would someone want to pay for what I give away for free on the blog?

Instead of making your readers 10 different blog posts, they can have all of the information in one cohesive place. Flush out your content with examples, case studies and any other valuable information you can add. Now, just create an introduction, and write a conclusion!

Alternatively, you can give the e-book away as a lead magnet in exchange for their email address.

Email/Challenge Course

Your blog post content can be repurposed into a welcome mat or lead magnet for your blog. Take each section of your blog post and separate it into an email lesson a day for your readers to benefit from. You want the email lessons to be short, but packed with value. Email courses and challenges can be very powerful ways to grow your email subscriber list.

We just released our own email challenge for you to grow your Instagram in 7 days. We’ve had great feedback from the #InstauthorityChallenge and seen amazing result from the participants. Check it out!

Transcript

Have you ever watched a Youtube video and found yourself taking notes? Providing a written transcript of a video can add major value to your blog post. Transcripts are useful for people who love to have detailed notes that they can keep for reference.

Checklist

A checklist is one of the most simple ways to repurpose your blog post. If you have written a “How To” post, then create a list that someone can check off once they have completed each step in your directions. Use this checklist as a lead magnet to gain new email subscribers.

Online Course

Once you have been blogging for a while, and have been writing 1500-3000 word posts, you will have a hefty resource at your fingertips. Take that content, consolidate it and create an online course for your readers to learn from. If you’ve made it this far through the post, then you probably can see a pattern here.

Give away 80% of your best content on your blog for free and save 20% to use in your paid products.

Your readers will appreciate and pay you lots of money to have everything they need in one, organized class. With platforms like Teachable.com, it is super simple to execute this repurposing content strategy.

Are you ready to start repurposing blog post content?

We created the Repurposing Content Checklist to help you create your own repurposed content! This checklist will keep you on track, and motivate you to repurpose your valuable blog post content.

This is so helpful, I’m new to blogging and will definitely be needing this advice in the future. I’m not a natural writer, but hoping to grow my graphic design business by blogging, and I am already struggling with content. Thanks for sharing!

This is some excellent advice! I love the details and how even small things make a big difference. For someone who has not been blogging for long this is a fantastic list to have and something I can revisit and can help me in the future as well. So glad to read this!

I’m trying to move some of my posts over to a new niche blog, and I’m anxious just thinking of all the work that needs to be done! if you re-use your own content, do you recommend deleting the first draft? Or just adding to it and publishing that on another platform?

Hi Mariah! Google will actually penalize your site if it finds duplicate content. So, I definitely recommend just updating the original content and moving it to the new site if that’s where you want it to be. You can export all of your blog posts with a plugin, and import them to the new site 🙂

This is such a great post!! I need to go back through my content and make sure I’m getting the most out of it – especially since most of it is so old no one has ever even seen it! lol! 🙂 Thanks for the free download!

this is very helpful. i have several post that were really good but for whatever reason didn’t get a lot of hits. So I try to reword them adn repost and they do great. So thanks for this awesome check list.

Wow what a great post! I definitely need to repurpose some of my post. Especially the ones I did when I first started blogging. Now that I know a little bit more about photography, I can create prettier images. 🙂 Thanks for sharing.

CourtneyLynne

This is something I have been slowly working on. My first year I blogged I blogged some of my favorite recipes, but my photography was awful. I’ve been redoing a few at a time so I can be proud to share them lol

Nicole Escat

You’ve been reading my mind! I’m dedicating a large portion of my editorial calendar in September to repurposing my content. It is actually really refreshing to review everything I’ve written in the past and making it better!

This is definitely helpful! I have 6 years worth of blog posts that I could dig into, however it is a little daunting to look at that much writing. I know that I have some quality written work earlier in my blogging career that hasn’t had the notice it should have – back when I didn’t know I should actually market myself 🙂

this is insanely thorough & helpful! i recently started re-purposing and re-posting older content and am so glad i did. like you said, reach on social media isn’t always great and so a lot of my older posts kind of went unnoticed by a bunch of people. i can’t assume that everyone sees everything i’ve ever written, so why not re-post or reference it frequently to increase my chances of giving that content time to shine! it also helps when you’ve been blogging a long time and are pressed for material/topics! thanks!

Sometimes I just add to existing posts and repurpose them, especially if I like the idea but don’t think I did it any justice. Sometimes I’ll be replying to comments, read through the post and think ‘why didn’t I mention x, y and z?’. It’s great for keeping up your morale if you’re struggling to keep to a schedule, but I have to make sure not to do it too often!

Wow, this is a fantastic post! Great tips here! I need to get better at mapping out my content because a lot of what I do is around drawings. So it’s hard to really draw new comics and stuff several times a week!

Fantastic post! I needed this as, I’m new to the blogging world and still working out my content. I have a couple really popular posts that pull in a few views each time it’s shared. I’ve wanted to revamp them but wasn’t sure how. This helps a bunch! Thanks!

I knew about a decent amount of these sites, but as the list continued and you kept talking about different ways to showcase your blog I realized there are a lot of more places I don’t know about! I’ve never heard of Perioscope before, but I’m definitely going to look into it now!

This is so helpful…I love this post and all such useful information! I have been blogging for 3 years and need to have some kind of lead magnet or opt in, but the techy challenges of doing so is very hard.

I would like to compile an ebook, just curious if you are know of someone that helps compile them …I am looking to hire for this soon.

I love repurposing content for newsletters and social posts. Love that you pointed out the fact that you should focus on content that has been popular. Listening to your audience is a super important piece of growing your following and solving problems!

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About Us

Hello, and welcome to the Moose Studio Blog! We are Josh and Michaela - a wedding photography team based in Newport Beach, California. Grab some coffee and explore our latest work, browse resources for bloggers and get a peek in our life!