Category: Blogging Tools

Video , Video, Video is the hot Content Ticket at the minute. That said like a trendy new bar it is a busy place. Lots of video is being created on YouTube, Facebook, Twitter etc. So if our content is going to be seen and generate engagement it has to stand out. On the plus side most video being created is dull, uninspiring and quite frankly boring.
If you want to create video, play to your strengths. If you are not good on camera, don’t be on camera there are other ways you can create great video content.
Screencasting
One great option…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Okay I am going to be short but sweet this week.
Once you have created great content you need to get it seen. One tactic often used is to contact third parties (Influencers, Staff, Clients etc.) and ask them to share your content. This helps get your content out there and reach more people.
In addition to this obvious benefit, when third parties share your content they are very much endorsing your content to their online communities. This can be a big factor in building up your online reputation.

According to Cisco, by 2017, 69% of all Consumer Traffic will be video.
Yes, video is very much the hot ticket in the content world at the minute. Technology has come on so much that it has become relatively easy to create good quality frequent video content. That said many of the videos being created by businesses are far too “Salesy ” and offer the viewer no real value.
However, there is no reason why a business cannot create “valuable” video content and generate business ROI. One way to do this is to ensure that your videos have useful content and have…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Google is my online best friend when it comes to searching for information online.
There are other Search Engines , yet almost everyone who has entered the online space has accessed Google for Search and the statistics speak volumes.
In January 2015, Google had an 88.1% worldwide market share.
In 2014 , 2,095,100,000,000 searches were made on Google; just count those zeros.
That’s an average of 5,740,000,000 searches per day.
So it’s obvious that Google isn’t just MY online friend ….a lot of people around the world have connected to…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

STOP writing self serving blog posts. Nobody wants to read them!
Very often businesses struggle to come up with content for their blog and despite good intentions slip into sales mode and, very often, pump out “advertorial” type content rather than valuable blog posts. Unsurprisingly these posts are rarely shared online and generate little to no ROI.
Talk to any good marketer and they are likely to tell you to start with your customer or client and work backwards. So it always amazes me how little some business owners appear to know about their target audience needs, interests and wants. Very often…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

We all love creative, visual images and what better than images that educate with informative topics and content. The ideal way to display this content is by using infographics that can be displayed on your website and easily shared.
What is an Infographic?
An Infographic is a way of taking complex and detailed information and presenting it in a visually pleasing way that is easy to assimilate and share online. Infographics are creative, colourful and fun and capture awareness of the salient points of a topic, creating an opportunity for increased traffic to your website.

Are you a business professional that knows you need to blog, but quite frankly don’t have the time? Or maybe you are the business professional that that struggles to write content– after all you’re a business person not a journalist.
Sadly, you guys are the experts in your field and, very often, it is your knowledge and opinion that an existing and/or potential customer wants to hear. So getting your administration or even marketing team to produce bland and sometimes even confused content isn’t going to cut it with your target audience.
Hmmm….sounds like a bit of a catch 22 to…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

This week we look at the amazing SlideShare.net. Quite frankly I could write a book here as there is so much to say, but for now you will have to put up with a brief overview.
What is SlideShare?
Acquired by LinkedIn in March 2012 – SlideShare is a platform that allows you upload and share your presentations and content effortlessly.
It is in itself a social network and a place businesses often overlook when trying to get their content seen.
SlideShare is a free platform that not only allows you move your presentations online, but also gives…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

I tend to skim through content and let my brain make a decision as to whether it is intriguing and valuable enough to read in more detail now or to bookmark, maybe with Pocket, for later consumption. This decision depends on many factors; my ability at that moment to absorb the substance, the time factor and whether the visual look, with formatting and blog post images, is appealing and enables ease of read.
Everyone has their own criteria in making this decision, yet most will agree that the placement of images can make or break a blog post….
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

This week I am very much blowing my trumpet for the brilliant Buffer.
Not only does Buffer have one of the best social media management and scheduling tools on the planet and according to the Social Media Examiner the best Social Media blog on the web, but they have just released a brilliant FREE tool that can only be described as Canva on Speed.
What is Buffer’s Pablo?