It was a sweet situation as Mike “The Situation” Sorrentino officially launched his signature Couture Pop at Sugar Factory at Paris Las Vegas this afternoon. The Jersey Shore heartthrob arrived on the red carpet for his Couture Pop unveiling to the booming sound of screaming fans waiting to catch a glimpse of the handsome star (Photo credit: David Becker/WireImage).

The Situation signs for fans at Sugar Factory in Las Vegas

Photo credit: David Becker/WireImage.

Sorrentino strutted down the red carpet and made sure to seductively wink and wave to all the ladies. “Sitch” looked great in an electric blue button up, dark jeans and his signature shades, as he made his way into the flagship store of Sugar Factory to sign autographs, meet with fans and show off the newest Sugar Factory Couture Pop, which he designed himself.

Situation with Couture Pop at Sugar Factory

Photo credit: David Becker/WireImage.

Sorrentino was heard saying that he plans on “stockpiling” a bunch of the Couture Pops to give to special ladies in his life, but the reality star made sure to pay extra attention to the beautiful women in the store, as well – flashing his abs while the crowd chanted “Situation, Situation!”

The Situation making a female fan feel special at Sugar Factory for his Couture Pop launch

Photo credit: David Becker/WireImage.

Sorrentino stayed at the store the entire afternoon, taking photos and signing his Couture Pops for hundreds of excited fans. Before heading out, the brand new celebrity Couture Pop designer mentioned how excited he was to check out Gallery Nightclub inside Planet Hollywood Resort & Casino later that night.

The Sorrentino family supporting Mike on the red carpet at his Couture Pop launch at Sugar Factory

Photo credit: David Becker/WireImage.

Sorrentino’s sweet treat is a one-of-a-kind haute lollipop stick, designed to resemble the Italian national flag with its stacked rhinestones of red, white and green. The Situation Signature Couture Pop is available for purchase in Sugar Factory stores at The Mirage, Paris Las Vegas and Miracle Mile inside Planet Hollywood Resort & Casino. Also available online, with worldwide shipping, at www.SugarFactory.com.

The Sugar Factory brand has become an instant hit across the country –offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort and Casino, and Miracle Mile Shops inside Planet Hollywood Resort & Casino. Sugar Factory’s flagship location and biggest store can be found at Paris Las Vegas. For more information please visit www.SugarFactory.com, follow on Twitter at @SugarFactory and friend on Facebook at facebook.sugarfactory.com.