Tide: 'Joe Montana'

A Joe Montana-shaped stain becomes a shrine, in this Super Bowl ad for Tide detergent.

This transcript has been automatically generated and may not be 100% accurate.

... I ... I ... Diageo went in and you see ... the the ... the ... the ... it is ... there is a little ... too late is ... did it ... so you know it we'll ... see ... it's taking me over the world are flocking to get a glimpse of what some forty nine ers fans are hoping that the ... Super Bowl miracle ... I don't think it's a ... the ... I ... the reserves it all out last few weeks think is the ... you'll love me ...