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NRF Innovation Lab

Bring the future
into focus.

The NRF Innovation Lab showcases the latest applications in artificial intelligence, augmented reality, machine learning, facial recognition, robotics, and more. This immersive exhibit, which includes over 50 visionaries from around the globe, tracks the latest developments in retail’s tech transformation.

If you are a company with a new-to-market technology and are interested in participating in the NRF 2021 Innovation Lab,click here.

Design partner:

Don’t just learn up, get hands on

Since its inception 4 years ago, the Innovation Lab has served as a launchpad for new partnerships between participating exhibitors and major retailers such as Google, Nike and Walmart. To view the success of past exhibitors and what they have to offer, click here.