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Why Mobile Marketing Needs To Become A Part Of Your Business's Marketing Mix - infographic

If you haven't prepped your mobile marketing strategy for 2014, it's time to get in gear! According to a study, by 2014, mobile device internet usage is predicted to take over desktop internet usage. 17 out of 20 mobile users prefer mobile applications over the mobile web. Currently, 6 percent of the global population now own a tablet and a whopping 22 percent are now using smartphones. Compare that to declining 20 percent who currently own PCs and it's clear why more and more marketers are investing in mobile marketing strategies. Check out this infographic from whatrunswhere to uncover more mind-blowing reasons why mobile marketing needs to become a part of your business's marketing mix in 2014.