Business Matters: MotoArt

When I accidentally discovered MotoArt and learned they were headquartered in El Segundo, I knew I had to make it a Business Matters piece. Take a look around MotoArt.com and you’ll see why! When owners Dave Hall and Donovan Fell III moved MotoArt’s headquarters from Torrance to El Segundo a year ago, it landed in a 20,000 square-foot facility on Standard Street. It’s where they give old airplane parts a makeover, turning them into beautiful furniture pieces. Each project takes a lot of time, money, and energy. Some pieces even take hundreds of hours of work! Big companies like Boeing and Go Daddy are fans of their pieces, and so are individuals who just want a piece of aviation history in their home. My favorite piece? The Albatross Float Tank Couch!

Dave and Donovan are proud of their work and like many success stories, their ride to the top was a bumpy one filled with struggles and sacrifices. A decade later, they still love their jobs and working together as partners. I got to take a tour around MotoArt’s offices, workshop, showroom gallery and storage yard, and it’s all on tape! Be sure to check out the segment in the next Business Matters!