Tune in to Bloomberg International as sponsored programming on Sunday, September 4, 2016. See market-by-market listings below.

LOS ANGELES, August 30, 2016 — Worldwide Business with kathy ireland® announces an exclusive interview with Skipstone. The use of video by both brands and marketers is exploding and escalating every year. Yet increased consumer engagement is still lacking. Skipstone’s Troy Ontko, Founder and CEO, and Stephanie Wheeler, Director of Operations and Business Development, appear on Worldwide Business with kathy ireland to discuss how their company is solving this challenge.

Ontko explains, “Video is the most effective and efficient way to interact with someone before, during and after the sale. Our platform provides an interaction process much like that which exists between friends. Customers today expect and appreciate their needs being met and our platform aids brands in doing that efficiently.”

Founded in 2013, Skipstone provides the patent-pending video platform technology platform that provides an efficient and collaborative way for consumers to investigate goods and services in which they are interested. The active and engaging platform allows customers to ask questions by voice, text, use of pull-down menus and other means of interaction. Skipstone uses existing libraries of video content, or they can help brands develop new videos.

Ontko predicts, “While this platform revolutionizes the use of video for brand engagement, you will also soon see it utilized in entertainment, training, and even in the broadcast of commercial television.

JL Haber, Vice President of Programming of Worldwide Business with kathy ireland®, notes, “Our viewers will applaud this innovative approach to customer engagement. Skipstone provides our viewers with an insight into the next phase of brand development and interactive marketing.”

Tune in to see Skipstone’s interview on Bloomberg International on Sunday, September 4, 2016 at 2:30pm HKT or watch the full interview here.