Reading a map while riding your motorcycle is impossible, at least for the biker. Many of us have turned to technology to help us; God save the GPS. But there are others who do not believe in the GPS and prefer the good old paper map.

So if you've got a paper map, and a pillion, here's one way of using your pillion as GPS. All you need to do is train the pillion to say "In 300 yards, turn left".

Nice print and TV commercial promoting safety for young driver and riders. Using some strong words, the Motor Accident Commission of South Australia reminds you what will happen when you lose your motorcycle (or car) license...

The advertisement agencies in India sure know how to make interesting TV commercials....

Heres one for the Hero Honda (now Hero Motocorp) CBZ X-Treme motorcycle. The TV commercial is full of stunts and special effects, all done with a James Bond-like theme... nice (but the picture quality is lousy).

Just when you thought it was safe to ride full ATGATT again and not be bothered by the summer heat, here's something that you might consider for next summer (unless you live in the bottom side of the globe):

It's a Japanese short sleeve shirt that has an incorporated air-conditioner. Using two built-in fans, air is circulated through the shirt, cooling down you body. It's not going to work if you're ATGATT, but if the temperature reaches that of hell, who cares?

The Hells Angels are on the war path, again. Nope, it's not some criminal activity, or speeding, or whatever sees them on the evening news, but they are again fighting for their trademarked name and logo. And this time, after going after several high profile companies, they have targeted Amazon for one stupid (and very FUGLY) t-shirt.

Motorcycle safety advertisements can be found almost anywhere, and Romania is no exception. Here's a print ad from the Romanian Traffic Police, urging motorcycle riders to keep their headlights on during the day so that they remain visible in traffic.

A Spanish language TV commercial for Vespa scooter, made quite some time ago if you listen to the quality, and look at the way the people are dressed. It's a bit in the Coca-Cola style, with loads of people happy and dancing.

I can't believe the summer is almost already over, and it hasn't even started yet over here. Anyway, here are some motorcycle articles that may be of interest to you that have appeared over the last week.

Have the engineers finally been able to reduce the motorcycle components to an absolute minimum, resulting only in tires and a bit of fairing. That would make motorcycle so light, that even a 10 bhp engine will make it race very fast.

The two main resources for adventure motorcycle riders just to increased. There's the Advrider forum, the Adventure Motorcycle Magazine print edition (and electronic version), and now the magazine has a very interesting Facebook page full of interesting information for experienced, or budding, adventure motorcycle rider.

Once a year, in a small and sleepy village in Brittany, France, population 635, some 20,000 motorcycles and 10,000 spectators come on a pilgrimage to the Madonna of Bikers statue, and to receive a blessing by one of the (bike riding) priests.

A special prayer is held for all bikers that have died in the last year, and for the rest, it's party time.

Here are a couple of motorcycle related stories I've been reading over the last week that may be of interest to you; Maybe you missed them...

- Videos Of Traffic Jams From Around The World (Motorcycle Photo of the Day)
- From Alpinestars A Motorcycle Suit That Inflates To Protect The Rider (New York Times)
- Is There Room For The Unglamorous Motorcycle Chick In The World (Fuzzy Galore)
- Is Sturgis Going Stale? (Northwest Harley Blog)

Being a F1 double world champion brings some privileges, and it's not only the pretty girls. Fernando Alonso first got a Ducati superbike, and now Schuberth has made a customized SR1 helmet, including the Ducati logo to go along his motorcycle.

What do you do if you want to advertize your services, and you can't really show the service itself.? You use a motorcycle, and make it "funny". That's what Anchorage based Pyramid Computer Services did, using a motorcycle and a trailer full of computers.

An excellent safety advertisement that appeared in TopGear Magazine. It's all about texting and more importantly, social media (like FaceBook and FourSquare) while driving a car. ... something us motorcycle riders know all about.

The French Association of Angry Bikers (FFMC) have called on the government's B.S.

The government, using statistics from the beginning of the year (during one of the worst and coldest winters on record) correlated them for the rest of the year, and used that as an excuse to repress all and sunder.

The FFMC called B.S. and using one of the government's own agencies, showed that motorcycle mortality has dropped 20.7%!

A new company was launched after Honda pulled out of Hero Honda in India.

Now called Hero MotoCorp (not exactly a creative name, but it builds on name recognition), the company starts life as an elephant, with a projected sales of $10 BILLION in the next 5 years, and 12 million motorcycles to be manufactured per year.

One of the worst nightmare, being stuck in a traffic jam inside an ambulance with precious minutes draining away your life, just got solved.

A designer has created a trailer for a motorcycle that is a fully functional ambulance. With space for emergency medial equipment, a medic and the patient, the motorcycle ambulance could get through traffic faster than an normal car ambulance.

Here are some of the motorcycle stories I've been reading while traveling Northern Europe which you may find interesting.

Enjoy

- 10 Things You Should Do Before Taking A Long Distance Ride (Keep The Rubber Side Down)
- India's First Dual Purpose/On-Off Road Spied (The Bike Chronicles Of India)
- Motorcycle Helmets May Cause Loss Of Hearing (Two Wheels Blog)

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