Explainer videos have taken the marketing industry by storm. It is hard to visit a website and not run into either whiteboard explainer videos or how to audio visuals. People all over have discovered how powerful these audio visual ads can be….

Video marketing has become a force to reckon with in social media and has become an important part of new media marketing campaigns today. As opposed to video links, Facebook encourages the use of native videos. Facebook prioritizes videos that are uploaded…

Having a powerful B2B marketing strategy is your best bullet for brand success especially in a highly competitive marketplace. You do need to stand out in a crowd of entrepreneurs and you need a solid marketing strategy to do that. In essence,…

If you happen to check out B2B marketing campaigns in the past, you would observe that these mostly appeal to consumer logic rather than the emotions. There is a running stereotype in B2B marketing campaigns but today’s robust technology has found a…