Writing Tips

5 min | Here is a wee writing prompt for you… Write a scene where one of your characters is described as having a ‘charcoal heart‘. It can be from the POV {point-of-view} of your protagonist, or one character describing another. Their charcoal heart can be fantastical, literal or anything in between… Write as much…

2 min | Spreadsheets are your friend when it comes to keeping track of your writing. I’ve been using spreadsheets for my clients and my own content, including social media and blog posts {published + ideas}. As I was going through my old creative writing from the past ten years, I decided to create a spreadsheet…

12.5 min | So, you want to write {more of} your own content? Brilliant! You’re in the right place. But making your words matter to the right people – your ideal clients – is tricky. Don’t worry – you can write {and edit} with ease when you know how. In this article, I’ve taken all…

10 mins | If you’d rather stab yourself in both eyes with your highlighter than spend one more minute attempting to figure out your ideal client profile this post is for you. If you’d never do anything so violent, but you’re confused and turning despondent with trying to dream up a target buyer persona that…

7 min | What does ancient storytelling & river geography have to do with improving your writing & marketing? Get to know the third Storytelling Siren, Jagua, and how she can help you improve your business writing and marketing. Streams of Your Business River Source and Streams – Creates your brand identity {your philosophy,…

7.5 min | WHO are the lead characters in your business story and how can you make them memorable? In this video post, we’ll talk about characterisation and how you can use this storytelling element to create more impact in your business writing. You Are Your Brand Sure, have brand ambassadors – customers, staff,…

6 min | You want to write own content but every time sit down, the blank page just stares at you, and stares at you and stares at you. Well, today I want to share lots of tips to help you get over your writer’s block and dive back into the content creation flow. In…

4 min | Figuring out the business stories which resonate with your specific ideal clients can drive you to distraction some days! But it doesn’t have to be that way. I’ve identified 8 key storytelling elements which heart-fuelled business owners can use to make the process much easier – elements which help you forge stronger, deeper…

2 min | Watch the 5-minute video below where I talk about Storytelling element #1: Intrigue. Discover the 8 vital & compelling storytelling elements and how to use them in your business content {there are bubbles & everything!}: Download your writing companion, The 8 Storytelling Sirens Video notes With so many distractions and so…

2 min | The next time you’re writing something important, like a: sales email sequence, sales page for your new product or service, blog post where you’re sharing valuable content as part of your marketing strategy, or landing page for your pre-launch campaign, you need to allocate time to consider: What’s really the main goal…

I write fiction & poetryand make art, often exploring intersections of identity, (be)longing, creativity, feminism, parenting and the womxn of colour experience.

I also help creative entrepreneurs navigate their stories, grow their business and make more impact via intuitive + strategic copywriting & marketing. I love piercing through confusion, frustration & fear with compelling words - language grounded in empathy, honesty and clarity.