The Importance of On Body Printing

There are many options when it comes to your CD’s and DVD’s. However, an important aspect of your disc that you must consider is whether or not you want on-body printing. This process can really add to the overall look of your disc, creating a unique product that you can be proud to give to people over and over again.

So, what is the importance of on body printing and what can it add to your CD and DVD aesthetic?

What is On-Body Printing?

On body printing is the process of printing on the face of your CD or DVD. This can be done using two types of printing methods, either Screen of Litho printing.

Screen printing is a technique that uses a mesh to transfer ink onto a surface, but only in areas that are not blocked by a stencil. It is a simple process and one of the most common methods of printing used. This is a result of the versatility that comes alongside screen printing, no high pressure is needed (unlike with lithography), it does not have to be planar and a variety of inks can be used to create the intended design on numerous materials.

As such it is used for many different products – balloons, clothing, electronics, signs, medical equipment, etc.

On the other hand, Litho printing is one that is much older and comes from the eighteenth-century method of printing which was based upon immiscibility of oil and water. It has been used since to print both text and artwork on a mass level – today it is used to produce maps, books, newspapers, packaging, and gloss posters. Most printed products in the modern age are created using lithography.

Pros of this type of printing include high and consistent quality, versatility in regards to surfaces and the costs of the process decrease the more that is printed.

The two processes both have their merits and are the best printing techniques that exist in the modern world, which is why we here at VDC Group use them for the process of creating all of your on-body printing needs.

So, now you know about the printing process… what are the benefits?

Signature Look

Having a personalised disc is one of the most important parts of on body printing. A plain disc can be boring, not to mention it may lead to people being unsure as to what it actually is in some cases. Having that personal touch can be the best aesthetic for your disc to add, it also gives your audience a clear and concise message as to what the disc is.

Branding

The best way to market yourself is to create a brand, which you then need to spread across your merchandise. So, having this brand on your discs can be one of the best ways to help establish and spread your brand. It may be a simple image, your colours, your name or something similar but having it printed onto your discs can go a long way to helping it become wider spread.

Branding Ideas Commercial Advertising Trademark Concept

Ultimately, on body printing can create a product that is uniquely you and something which you can be proud to sell or use as a marketing product. No matter the printing process you are guaranteed high-quality designs on your discs, time and again.

For more information about any of our services, please don’t hesitate to get in touch with a member of our team by calling 0208 963 3555.