Tactical Clarity™

Tactical Clarity™ helps you get the most out of what you’ve got, accelerating sales revenues from current products and services. We do this through an intense, fact-based engagement designed to quickly discover value gaps between:

The value you promise versus the value you deliver

Your customers’ perceptions of what they get versus what they need

Using our Customer Experience Design Methodology, we engage in open-ended, yet highly structured conversations with key participants across your value chain. Based on our team’s substantial operating experience, Clarity also offers implementation guidance to insure that you get results.

Deliverables for a Tactical Clarity™ engagement may include a rapid assessment of the following:

Tactical Assessment

Value Gap Analysis

Operational Direction

Market Mapping

Competitive Landscape

Value Chain Analysis

Voice of the Customer

Value Propositions
Value Exchanges

Segmentation

Investment Prioritization

Go-to-market Tuning

Customer targeting

Positioning / promotion

Pricing

Sales and support

Channel support

Operations

Tactical Clarity™ is a highly scalable offering. Engagements range from a few days to several weeks, depending on your risk profile and budget constraints. We are happy to discuss the details of those trade-offs with you.