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Many years ago, but not so long ago that the memory still doesn’t sting, we were two weeks out from a massive citywide conference when an order came down from up top; the name of the conference was changing.

Two. Weeks. Out.

Everything needed to be redone: signage, badges, programs. Anything with the old name on it went into the trash. This was the mother of last minute changes.

User conferences are growing in popularity due to the increase of unique programs and products that have fought their way to the forefront of the ever-changing world of technology. Do you have a brand or a product that is unique and sets you apart from your competitors? Let people know! The benefits of a user conference may be greater than you realize.

Microsoft Ignite 2017 is still a few months out, but the session catalog dropped today and it’s helpful and interesting to see where the company’s lavishing attention and what it’s beginning to ignore.

Dive into the nitty gritty of managing events with two people who know it better than anybody else. Allie Magyar, a 15+ year events industry veteran and founder & CEO of Hubb and Jamie Timperley, CEO of Dynamic Events.