This study examines the influence that specific attributes of e-service delivery and product involvement have on the development of trust in a business-to-consumer Internet context. It also examines the influence trust has on behavioural intentions. Data were gathered via an online questionnaire, resulting in 518 responses of sports consumers. The results indicate that all attributes of e-service delivery were found to have a positive influence on trust, in the website product involvement was also found to have an effect, with trust influencing behavioural intentions. Conclusions, implications and future research directions are discussed.