SEO is a modern age internet marketing that helps your website gain good quality clicks and traffic. If your website ranks near the top pages of search engine results then you will get more traffic as compared to your competitors.

Advertising has become pretty expensive over the last few years. Thus, if you are planning to advertise your firm on TV then you need to have a deep pocket. Also, most small and middle segment businesses do not intend spending their budgets on TV and other such expensive advertising mediums. And, with the advent of the Internet, people have begun to recognize the potential of the Internet and the importance of an online business presence.

SEO is a modern age internet marketing that helps your website gain good quality clicks and traffic. If your website ranks at the top of several popular search engines like Google, Yahoo, and Bing then you will get more eminent traffic compared to other websites; SEO can help your website generate more clicks and visitors. Thus, SEO is the latest website promotion technique that can help improve the visibility of your website and this will make your site more easily accessible to search engine users.

SEO marketing is a very sought after Internet marketing services and as such, SEO or SEO marketing can help your website generate more clicks and leads directly through the search engines. There are many clients based out of the UK, Canada, Australia, and US that often search for the best and most affordable SEO marketing solution for their websites. With the boom in the IT industry, many SEO service firms have started offering SEO services to clients at large.

How to achieve higher SEO rankings on Google, Yahoo and Bing? Following is a basic guide on how to optimize your website for higher SEO rankings.

1) Do an extremely detailed research on several keywords about your business. Selecting the right set of keywords will help you focus on visitors keen on your services, products and this will help improve the overall Return on Investment (ROI).

2) You can go on to the Google keyword tool, and research on several keywords that will help you focus on the right customers in the virtual world.

3) Focus on keywords that will help you generate more leads rather than the clicks alone. Thus, you should select keywords that are a perfect match for your customers. Avoid targeting unrelated high traffic keywords and they will only siphon your budget.

4) You can promote your website online using article promotion, social networking and other such available marketing channels.

5) Optimize your website and ensure that you have proper TITLE tags on your pages. Your TITLE tag should reflect the most important business service and products offered by your website. Along with the TITLE tag, Meta tags like description tag are an important tag.

6) You should try and maintain a keyword density of 3-5 percent. This will help your webpage rank higher on search engines for your targeted keyword.

7) You should focus on getting back links from different websites like article websites, forum websites, etc.

8) You can do social book-marking to improve online presence of your website.

9) Avoid over-stuffing webpages with target keywords.

10) Check for grammar and other such spelling errors in the content.

11) Your website should not have a major design flaw. Say for example, if you leave tag unclosed then it can be seen as a spam attempt by search engines. Try to make your website W3C validated, since this will help you avoid complications arising from SEO optimization.

Search engine optimization, as the name implies, is a systematic process by which the ultimate goal is to match the algorithms being used by the search engines in order to win points with them and eventually be rewarded by being put on top of the search engine results page. When this occurs, you increase the possibility of being chosen by the searchers when you show up on their screen after they have put in the keyword corresponding to your website or link and this boost in the number of visits may result in the swelling of your conversions, or in a more common term, sales.

To be positively noticed by the search engines, at least the major ones, requires a deeper understanding of how Google, MSN Bing, and Yahoo determine who they will rank high in their result pages, and in this regard, keep in mind that the search engines do not only count the number of relevant links that are attached to you (emphasis on the description relevant, but that is another discussion), but they also assess and evaluate the worth and value of your content – your text content.

So how do you ensure that you comply with what the search engines are looking for in a content, text and tags and all? This is where SEO copywriting plays a very essential role.

SEO copywriters know too well the main principle behind the way search engines examine the content and text of each of your website. Of course the algorithms that they use are only privy to them but after years of exposure to SEO and numerous experimentation’s on what strategy works and what does not, they have honed in on some of the most important moves in SEO which they apply in their copywriting tasks.

For example, what the search engine does is they check what web pages browsers visit more, copy the whole text and then divide them into two parts, the bare text and tags. Once the whole web page has been divided, the search engines check the spelling of the tags, combine them all and search for words that are highlighted which can be links to other pages that discuss in a more in depth manner specific topics on the website,

In order to keep in line with the requirements and to make easy the work of the copywriter and to rank well in the SEO results page, the amount of keywords or keyword phrases should only be in the range of 3-5% of the total content text and each keyword should totally be consistent with the main topics of your website.

en you are first deciding on online marketing in order to promote your business online, the main online marketing methods that you will encounter are Organic search engine optimisation and Pay per click advertising such as Google Adwords.

Organic search engine optimisation and Pay pr click advertising are the two main methods of online marketing. Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your website rank on search engine results for the keywords that you are targeting.

Ideally a business needs to utilise both, organic Search engine optimisation as well as Pay per click advertising on order to get the maximum exposure for their business online. However cost and budget considerations often result in a business having to make a choice between using organic search engine optimisation or Pay per click advertising for their business.

Before discussing which form of online marketing is better for your business, it is important to understand the difference between organic search engine optimisation and pay per click advertising. Organic search engine optimisation refers to the search results that appear in the main centre section of the search results. Ranking within organic search engine results cannot be bought and ranking is a result of organic non-biased steps taken over a period of time. It is dependent on the overall popularity of your website on the internet in general among other on site factors. Organic listings are the results that appear in the main section of a search engine such as Google when we search for something. Pay per click advertising on the other hand refers to the paid listing or sponsored results that appear on the right of the search results page and not in main middle section of the page.

Pay per click result is paid for and results are almost immediate to achieve. However there are many drawbacks to pay per click advertising as compared with Organic search engine optimisation. The recent years have seen an exponential rise in competition and a steep rise in pay per click costs. Click fraud is another rising concern in pay per click advertising where an advertiser may be charged for clicks that are not by genuine customers.

1) Many surveys and search engine marketing studies have pointed than users are more likely to click on organic search results that appear on the main section of the page rather than the paid listings that appear as ads on the right.

2) Organic listings are non-biased and cannot be bought. As such users trust the results more than the paid listings which are a result of paid advertising. The conversion rate for organic listings is much higher than for paid listings.

3) Rising cost of pay per click. Pay per click campaigns are becoming more and expensive day by day as competition is increasing. It is common now a days to be pay as much as £1 or £2 per click for a op 5 position in pay per click campaigns like Google ad words.

4) The results of organic search engine optimisation campaign are more permanent that pay per click. In pay per click the results stop almost immediately at the end of the campaign whereas in organic listings the rank remains.

Although the main advantages of organic search engine optimisation over Pay per click advertising are discussed above, Pay per click advertising has its advantages. Pay per click advertising is a much quicker way to get results. This is useful to advertise events and other marketing campaigns that cannot be planned months in advance. Organic search engine optimisation is a time consuming task and organic listings often take months to achieve.

In the long run investing an organic search engine optimisation is beneficial. Organic search engine optimisation has lower costs and offers a high return on investment. Once a favourable ranking has been achieved in organic search engine optimisation, it is more permanent. In pay per click the results will atop immediately when the payment has stopped and the campaign comes to an end. Organic search engine optimisation (SEO) campaign also has a wider coverage and generates maximum exposure for your business.

Any organic campaign in order to achieve first page rank in Google will focus on a variety of techniques not only submission to search engines, e.g. directory submissions, press releases, article marketing and social media marketing. All this is important in order to generate quality back links to your website and will most certainly be covered in any organic search engine campaign that is run on behalf of your website.

Organic search engine optimisation is hence a better rounded approach to online marketing and has a much wider coverage. Although you may not see the result within the first few months it will be an extremely useful marketing investment for any business. The benefits of an organic search engine optimisation far outweigh any risks involved with investing in a one year organic search engine optimisation campaign.

More practical website marketing tips and discussion can be found on the Search engine marketing and E-Commerce advice for business blog

There is much talk today about SEO (Search Engine Optimization) and how to land higher in a SE’s (Search Engine) SERPS (Search Engine Results Position). But little is talked about how properly used “White Hat” SEO techniques will inadvertently assist in website accessibility.

Most times it’s very true, that marketing a websites and accessifying a website will butt heads. Accessibility states that content is king, and end-user usability/accessibility must prevail before any marketing hype – and especially any “black hat” usage. SEO has stated in the past that alls fair in love and SERPS! Accessibility was not considered, sometimes not even a option.

Well, fast forward into the ever evolving world of SEO. Content has always been prime SEO consideration, but never more than now. In fact, content – and more importantly for this article – accessible content stands as the basis for all SEO work. Next to the high priority of obtaining Incoming Back links (IBL) from that high PR (PageRank) site that drive so many SEO professionals crazy, there is, “The Copy” (The Content).

Keyword rich copy is important, yes, but now it seems more than ever, that the actual layout, or page markup – of a website – needs to be rich. Rich in accessibility. If you think about it, when a user has problems accessing a site, whether it be inaccessible navigation, or content way “below the fold” – while advertisements about Viagra are at the top of the page, what do you think a SE’s searchbot will think (can they think?)

SE’s are becoming much more capable in their discernment of a page or site that is targeting real people, or just trying to make an AdSense buck. So the shift has been for the good of accessibility!

When a person wants a website built for their Mom-and-Pop store, what I like to ask them is a very simple question (among many other questions of course), “Do you have an older Aunt/Uncle/relative that has a sight impairment, or do you know of anyone who suffers from any disability?” Most times, statistics tell us that they do know of a loved one who fits that category. I then launch into my “Accessibility Statement”. As I evangelize the accessibility movement (Web Design Standards Movement), I most likely will get the reply of, “that sounds great…but will that help my website be on Google’s top ten in one month?”

I’m sorry to say, but unless you’re linked from Google itself, along with 5 other PR10 sites, you’re gonna be sandboxed for awhile! But – and this is a big but – accessifying your website will most definitely help your SERPS in the long run!

small businesses should take the following 10 tips from SEO London agency when it comes to effectively using SEO tactics to help expand your business: 1) Keywords and key phrases are a necessity when trying to stay ahead of competition. Companies find that it can not receive high marks by using a keyword. Google AdWords is a wonderful place when it comes to discovering what consumers are looking for. It's also smart for small businesses that use software which helps you see which key phrases are being sought that relate to your business sector. 2) Interesting content found on the website is also a duty. Just look at the products and "fluff" reading does not cut it anymore in these days when trying to please consumers. All content must be informative and interesting. 3) All small business websites should have a mobile website to use that can be used by mobile phone users. 4) Places Google has transformed the way consumers find the products and services. Keeping up with the way consumers search is critical to the success of any business. 5) All small businesses should use some type (s) of the effective strategy of building links. These strategies help business websites achieve high ranking in search engines, and is important for all link building strategies to include both internal and external linking 6) The companies also must use a domain via canonical. This helps to create a method to avoid unnecessary repeated variations of the page that you can sometimes find in the search engines. 7) The cache control of page viewings registration allows a company to see which of your web pages are being tracked. The less a page is tracking the less likely you are seeing at their full potential. 8) Always put pictures on websites is a necessity, even if the website contains mainly texts about the services the company is offering, the photos come with text boxes. The text found inside the boxes can help the site to get a higher search engine rankings. 9) It is important to ensure that the speed of loading a web page at par. Otherwise, consumers often switch to another web page that loads faster. 10) Always make sure there are no broken links within a business website, search engine spiders this hatred. Br >