Why Should Mattel Get Future Plans For New Bratz Dolls?

from the gross-injustice dept

Last year, we wrote about a somewhat horrific court ruling against MGA Entertainment, the makers of Bratz dolls, after getting sued by Mattel. If you don't follow the doll business, Bratz is really the first doll to successfully compete against the massively successful Barbie franchise in ages. However, the guy who came up with Bratz had worked at Mattel prior to going off on his own. Of course, this is the history of many different innovative companies. If you come up with a better idea while working at one company, it's a good thing that you can go off and build your own company. As we pointed out at the time, this is the story of plenty of successful tech companies. Steve Wozniak was at HP when he built the first Apple computer (and continued to work there for some time after Apple was moving forward). Robert Noyce helped found Fairchild (and later Intel) after growing frustrated at Shockley Transistor. Hell, William Shockley founded Shockley Transistor after feeling he didn't get enough respect at Bell Labs. Yet, here's a toy designer at Mattel who's entire operation is getting shut down because he came up with the idea while still employed at Mattel?

Even if you grant the somewhat troubling premise that the concept for the dolls was created at Mattel, at best you could make an argument that Mattel had some rights to an injunction and profits from the first generation of those dolls. Yet, the judge not only ruled that, but also that MGA had to give up all such dolls, and hand over all sorts of confidential info, including "all related products, designs, customer information and 'know-how' for a planned 2010 Bratz line." It's difficult to see any justification at all for forcing them to hand over future plans that had nothing to do with what the guy created while still at Mattel. MGA has now filed an emergency appeal, noting that if it does hand over such info and assets, it would have "devastating and irreversible consequences," which seems quite accurate. All in all, this seems like Mattel simply trying to stop competition, and it's a shame that the US court system seems to be helping.

Reader Comments

MGA

Carter worked on Bratz while at Mattel and used Mattel resources - whether it was a fax machine, paper, time, etc. Mattel knew about his Bratz idea and turned him down as it was not the direction they were interested in. He then took it to MGA. Isaac knew that that it was shown at Mattel and the Carter was working at Mattel. This is part of the problem. Isaac knew that a contract was being violated and went along with it. He should have told Carter that it was a potential problem for him and MGA. But Isaac is greedy and figured he could hide it.

Not for a moment should anyone believe that MGA is the underdog. Yes, they are smaller but Isaac has a reputation of being litigious and a knock-off manufacturer. He has shipped products to retailers that were different than what they ordered and then blamed it on the factory. He has invented research showing his products are better than competitors - he literally made them up.

Isaac is a liar and a thief. Take a look at his history of lawsuits. He has little concern for other people and their interests. Make no mistake - he is very smart, but he is a bad bad guy.