Projects

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About me

I’m a creative, focused individual based in London open to copywriting opportunities within the fashion industry. Dreaming up relatable concepts with words to match is what I do best, and writing engaging content for various publications comes a close second.

Skills

Fashion

Art Direction

Copywriting

Journalism

Design

Creative

Creative Direction

Indesign

Photoshop

Word

Work history

Currently

Copywriter

Jaeger

Jun 2016

London, United Kingdom

Full Time

Involved in Jaeger’s rebranding project – mastering and proofing copy to new editorial tone of voice for online, POS, swing tickets and print marketing. Writing engaging, accurate SEO-driven copy for product descriptions and the Journal, as well as click-worthy subject lines for emails. Managed temps work for outlet product copy and helped them understand ToV.
• Taking ownership of product copy across mainline and outlet sites and working to tight deadlines for high volume seasonal drops.
• Writing fashion & lifestyle stories for the Jaeger Journal, researching and networking with external brands for info and images. Implementing best SEO practices to boost YoY searches and sales.
• Strategic scheduling of social media and Journal content, aligning it with promotions, VM and product drops. Compiling weekly reports and analysing how we can make it better.
• Started as Ecommerce Copy Intern and progressed to Assistant Copywriter after understanding the brand, which in turn increased my responsibilities.