Thursday, May 21, 2015

Tennessee has a new logo. A new, hideous, $46,000 logo

Nashville's WSMV-TV broke the news yesterday. Tennessee has a new $46,000 logo. It looks like this.

A logo should make a statement. Or at least a fart noise.

While it does accurately reflect the Red/Blue division in the Tennessee legislature (in oh so many ways), it's difficult to get around the fact that the new logo looks like it might have been created by the slowest student in a first year design class. It was actually created by professionals at Nashville's GS&F advertising and marketing firm.

The picture below is the main image on the front page of the GS&F website. As you can see the firm's employees are having coffee and laughing about something. What in the world could be so funny?