Bizible

Bizible is fantastic for gaining an understanding of every touchpoint that takes place across the entire sales cycle. It helped us to expand from using a last-touch model to see what other channels and content had a large impact that helped drive a lead to become an opportunity

Bizible

Bizible was selected as an alternative to Pardot's clickstream/digital marketing data. Bizible's data is much more accurate, not dropping cookies or misattributing visits. The team at Bizible clearly cares about getting digital tracking right.

AdClarity

Bizible

Bizible requires clean campaign data. Therefore, many organizations will need to clean up their CRM data to ensure good analytics. Cleaning up data is always good!

Bizible has a medium-term impact in terms of marketing investment selections.

We anticipate a hard to define but substantial ROI from Bizible when we fully adjust our marketing architecture to be responsive from insights into attribution. For example, in a first touch model, a given channel might not have high ROI, but under a distributed model, it might be very clear that that channel is productive. We haven't reached this stage yet in our own deployment.