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Social media is by now considered to be an integral aspect of any brand's online marketing mix, and while social media can be used to boost any brand's profile there are certain brands that excel at the social networking game.

The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.

Creative digital agency, So Interactive, has delivered a new online community platform designed specifically for WiEBE, Women in Engineering and the Built Environment, an organisation committed to the ongoing support and development of women pioneering a path of gender equality in the engineering industry.

12 months ago, Thierry Breton, CEO of Atos, set out an 18-month plan to ban internal email. Thousands of people have since commented on this announcement, some supporting it, others not, and many like me, who thought it wasn't possible. There are six months left to go on his roll-out plan, and I wonder how things are going.

DQ&A's portfolio of services is very complementary: adtech and operations, trading desk, performance marketing, tech solutions, yield management and monetisation. And now, for their existing DoubleClick for Advertisers (DFA) clients, they offer DoubleClick Search and can set up, monitor and report on search accounts.

Recently launched by Liveoutloud at one of its events in the Sandton Audi Centre, the new Playoutloud App contains a cache of luxury goods worth over R5.7m and offers a competitive format to an exclusive subscriber base, which is limited to 500 members.

As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.

JIP, considered the authority on popular culture, local music and the latest 'cool' in South Africa for Afrikaans youth, has a new online presence. The youth supplement, part of Beeld and Die Burger, reportedly has a readership of over one million.

Jozi-based MSD has partnered with Mogo Media in the US to host a 24-hour online Photoshop festival on 15 November 2012, featuring over a 100 workshop sessions; speakers include Andy Biggs, Dave Cross, Colin Smith, Lee Varis and local Photoshop guru Mohammed Jogie as African representative. Attend any session free on the day or purchase a year-long All Access Pass for a discounted rate of US$184.

Most business owners use email to communicate with their staff, suppliers, as well as customers. Using email properly is likely to enhance your professional reputation, and consequently boost your productivity and sales.

A new free app allows iOS and Android users one-click access to BizRadio's live streams and archived podcasts. Developed by local software solutions house and BizRadio sponsor DVT, the app extends the station's reach from its web portal.

Digital agency, Firewater Interactive, has a new look. They've revamped their logo and website to incorporate cutting-edge design trends and web technologies, and reminding clients that they create work which not only reflects top local standards - but international ones.

The location-based travel guide devices, known as Tourism Radio, have hit the millionth rental day since inception in early 2010, ahead of the traditional holiday rush. It currently has its devices playing in South Africa, New Zealand, Namibia and Angola.

In a recent poll, Effective Measure asked online consumers about their sentiments and usage of popular and trending social media sites. Considering the efficacy of the human race, it was interesting to see just how engaged our online consumers are.

Social networking - including services such as YouTube, Facebook, Twitter and BBM - looks like a whole brave new world to those of us who grew up without it. For the generation that is growing up with mobile phones and the Internet, it is simply a fact of life.

All Amber, the organiser of premier events in Africa, has announced details for its fourth annual Mobile Web Africa conference. The event, which will take place during the final week of November, is firmly established as the leading mobile-focused event in Africa and the 2012 edition is set to focus on expanding success in the industry.

Leading full-service digital agency, NATIVE, took home six pixels at the dazzling Bookmarks awards evening held in Cape Town. The agency is most proud of its four wins for the #CloseTheTap campaign, a digital initiative which inspired real-world action.

This year's Bookmarks Awards proved to be a momentous occasion for Synergize as the online marketing specialists were awarded three bronze pixels in the category of Organic Search and their Head of Search, Robin Fishley, received the honour of Best Organic Search Marketer.

Quirk Agency was honoured with the Greatest Contribution to Digital title at the recent 2012 Bookmarks Awards. The award comes as a timeous nod to Quirk's recent merger with the Red & Yellow School of Logic and Magic, as well as its continuing contribution to furthering the industry through education and innovation.

Gloo was announced the Bookmarks Agency of the Year and picked up 10 awards at the 2012 event in Cape Town. The event recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible', with the awards focusing on 'measurable excellence'.

Our crowdsourced recruitment business Hiring Bounty is off to a great start but the process hasn't been easy. Here are the top five points that I've learned about recruitment in the time since the team began working on the business.

The Old Mutual and Shesha Tuks Blogger Challenge, which takes place tomorrow, 6 November 2012 between 9am and 12pm, will see some of South Africa's top bloggers and tweeters compete in a race around the Sandton CBD in Tuk Tuks.