A 20-year-old US man is selling advertising space on his forehead to the highest bidder on website eBay.

Andrew Fischer, from Omaha, Nebraska, said he would have a non-permanent logo or brand name tattooed on his head for 30 days.

"The way I see it I'm selling something I already own; after 30 days I get it back," he told the BBC Today programme.

Mr Fischer has received 39 bids so far, with the largest bid currently at more than $322 (£171).

"The winner will be able to send me a tattoo or have me go to a tattoo parlour and get a temporary ink tattoo on my forehead and this will be something they choose, a company name or domain name, perhaps their logo," he told the Radio 4 programme.

I wouldn't go around with 666, the mark of the beast

Andrew Fisher

On the online auction, Mr Fischer describes himself as an "average American Joe, give or take".

His sales pitch adds: "Take advantage of this radical advertising campaign and become a part of history."

Mr Fischer said that while he would accept any brand name or logo, "I wouldn't go around with a swastika or anything racial".

He added: "I wouldn't go around with 666, the mark of the beast.

"Other than that I wouldn't promote anything socially unacceptable such as adult websites or stores."

He said he would use the money to pay college fees - he is planning to study graphic design.

The entrepreneur said his mother was initially surprised by his decision but following all the media attention she felt he was "thinking outside the box".