Social Media is definitely a very good way for small businesses to take news about their business out to the wider community.

There are pitfalls that surround using social media of course – here is the summary from my 14 page ebook that was sent out for free to my PREVISION marketing group members.

The thing with social media is that of course it doesn’t cost you much in the way of hard cash to do – but how much time are you spending on it that you could be working at your day job and earning money?

You need to have a balance – and of course, make sure that the people who are connected with you via social media are your target audience, not just your pals!

Do:

Make sense

Be consistent

Be knowledgeable about your subject

Keep going with a platform that you have started

Do regular updates on EACH of the platforms you have begun

Create tags to help define your content

Have a strategy

Do cross reference your other social media where possible

Understand who your audience is and which platform you will find them on