Advanced: Avoid the spam folder and hit the inbox!

In this podcast, I dive deep into what’s called “Deliverability” in the email marketing world.
It’s the art of hitting the inbox, and it truly is an ART!

Why you ask? Because companies like Gmail, Yahoo, AOL and Microsoft (and MANY others) are developing algorithms to keep spam out of your inbox. For users this is GREAT news. However it’s also bad news as some messages either hit the promo tab or the spam box, they’re not likely to be seen by users.