In this talk from the Chicago Founder Institute, Malcolm Lotzof explains the various types of revenue models for early-stage companies. He starts by reminding founders to consider their personal goals when planning their financial models and elaborates on the idea that culture of your business can determine the financial outcome.

Malcolm Lotzof is the CEO and co-founder of INXPO Inc, the leading provider of Social Business TV and Online Events. At INXPO, he is responsible for setting and driving the company’s vision, which is to transform the way organizations cost effectively communicate with their employees, clients, partners, vendors and prospects.

Malcolm ends the talk by relating revenues and costs to company culture. He says that employees and the culture they represent are your greatest source of value. When you establish a culture of accountability, knowledge, and care, your business will inevitably be on the path to financial success.

Malcolm serves as a mentor for the Chicago Founder Institute, which is currently accepting applications for the Spring 2013 semester. If you are interested in launching a technology startup in Chicago and could benefit from expert training and feedback from top CEOs like Malcolm, apply to the Chicago chapter today. Those who submit their applications before January 20th will have the application fee waived ($50 USD). Women who apply by January 20th are also eligible for the Female Founder Fellowship - a scholarship awarded to exceptional female applicants.

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,563 companies in 5 years. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide.