Edgar Liñayo

”Strategic-design thinker and curious by nature” – Edgar is truly passionate about design, innovation as well as brand building. Edgar has over 15 years of experience focused on fast-moving consumer goods (FMCG).

As a brand builder, he has been blessed to be part of paramount projects for acclaimed top global brands such as Ariel®, Bold®, Pampers®, Always®, Tampax®, Tess®, Naturella®, Vicks®, Ruffles®, Twistos®, Lay’s® among many others. Furthermore, he has worked with praised local and regional brands.

Edgar also formed part of the global team at Bacardi Limited, the largest private family-owned company full of passionate employees and iconic brands as Bacardi® Rums, Grey Goose® Vodka, Bombay Sapphire® Gin, Martini® and shaped by their rich history of spirited entrepreneurship.

Nowadays, Edgar is working at Nestlé as D2D Brand Manager overseeing EMENA projects.