Asked at award ceremonies (Oscars, Golden Globes, Emmy's Etc) by over-zealous reporters to celebrities about what brand name of clothing they are wearing. This is important because all of the middle class likes to know how the rich and famous dress.

Clarice: Who are you wearing?
Buffalo Bill: I'm wearing fat women
Hannibal Lecter: Shshshsthht
*Proceeds to eateveryone in the room except for Clarice, then mysteriously moves to Africa*