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Skyhook is excited to be partnering the Singapore University of Technology and Design (SUTD) to carry out Singapore’s first large-scale National Science Experiment. This experiment is organized by the Ministry of Education and the National Research Foundation Singapore to develop an interest in science among the country’s young people. In this project, fifty thousand students across Singapore will carry a sensor to collect data on travel mobility patterns, location, environment, etc. The students learn how to analyze the data as part of its Science, Technology, Engineering and Mathematics (STEM) program.

The smartwatch market is expected to grow from 15 million devices to 373 million devices by 2020, NextMarket Insights predicts. The competition is growing and so is the need to differentiate wearable devices. So far, we have seen wearables expanding their capabilities and beginning to compete on user experience. Better user experience means integrating into users lives and developing ways for them to interact with the 3rd party apps they already know and love.

Native is perhaps the hottest trend in advertising right now - and it’s already taking over the mobile ad industry. Advertisers are projected to spend 40% more on mobile this year - up to $18B according to Gartner. When they do, the data will prove what consumers already know: the ad units that work on the web do not work on mobile.

72% of respondents to a recent Dartmouth study said they do not click on mobile ads because the screen is too small. On mobile, screen space is at as much of a premium as UX. But in spite of the screen size, 42% said the mobile experience makes content more immersive than on desktop. The natural solution to mobile ad shortcomings is to turn the ads into content.

CardStar, a mobile rewards app from Constant Contact used by more than 4 million consumers worldwide, enables shoppers to store all of their loyalty cards and key tags on their mobile devices. CardStar is delivering a dynamic location-based user experience that improves the app’s usability by decreasing time spent manually searching for cards.