The domain entered a sunrise period in September and October when trademark owners were the first allowed to register domains containing their trademarks. General availability to the public commenced Tuesday, Dec. 6.

Cathy Andreen, director of media relations at the University of Alabama, said UA was aware of the new domain.

“The University investigated this and tried to purchase ua.xxx, but it was not available,” she said. “Meaning that someone else has purchased or reserved it.”

Andreen said the University also checked into rolltide.xxx and several other unspecified options, but none were available.