When you’re sending your Facebook fans to your blog, make sure you have Call To Actions (CTAs) around your blog posts. These CTAs should be presenting your web visitors (aka prospects and clients) an offer. Once they click on the CTA, they’ll be taken to a landing page where they can give their name and email to receive the offer. Voila! A lead is born. The key is in the offer itself. I don’t care if it’s a whitepaper, ebook, video, demo or a webinar. Make it educational and beneficial to your prospects so that they will feel like giving their name and email is a fair exchange. Also, make sure you add tracking codes to your site so that you can see where you get the most traffic referrals, then integrate your CRM with your inbound website leads so you can track lead-to-customer conversions.

Before you know it, you can say this web visitor came to our blog from LinkedIn, clicked on a CTA, downloaded a whitepaper and became a lead in our CRM, now they’re one of our top clients. It’s may seem like a mouthful but you know what they say…money talks!