January 31, 2017

Want To Compete To See If You Are Best At Running A Business?

You want to compete? Good!

Then join me on March 30 (click here). Cost is virtually free, and you will be teamed with peers, tasked with growing the healthiest business in five years. Each member of the winning team will earn a commemorative keepsake - the MineThatData PickAxe.

I field a lot of questions about metrics.

"Which metrics should I leverage to grow my business quickly?"

"I don't like the way you defined your metric, could you define it my way and write a blog post about the way I define the metric, k-thanks!"

"Ok, I asked for a metric, you provided the metric, and now I have no idea what to do with the metric. What should I do?"

"You told me what to do with the outcome of the metric, and I don't want to do that. Could you tell me what the next most important metric looks like?"

This circular path of logic happens all the time.

Do you know why it happens?

It happens because the issue isn't metrics ... at all.

Think about it. We have more metrics today than we've ever had access to in the history of business. And yet, we wander the desert, looking for an oasis.

The goal of my portion of the VT/NH March 30 event is to demonstrate how every team playing our business simulation is interpreting the exact same data differently!

That's the key, my friends.

We all make different decisions when presented with the same evidence. That's a big deal. This is why metrics and analytics are not the answer. The answer to our challenges is a hybrid of creativity and business knowledge.

So join me on March 30 and test your creativity and business knowledge!

Kevin Hillstrom

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

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