As it happens, quite a lot actually. It’s one of the first things that people know/see of your business - that and your logo. So it needs to be something special! And in this week’s show, we’re gonna be taking you through the 5 main features of all great brand names. And these are things that 90% of business owners don’t have a clue about! Don’t believe me? Take a look through most registered business names in your country. I bet a lot of them are absolute balls.

And we don’t want yours to be. So we’re here to help!

We also take a look at Life Leverage by Rob Moore and Graphic Design School by David Dabner et al in our Content Report this week. One’s about getting more done in less time, the other about basic design principles every entrepreneur should be aware of. I won’t tell you which one’s which.