Friday, July 6, 2018

Google Changed The Way It Works

From
Google:

“Today, we’ve updated the way we label country
services on the mobile web, the Google app for iOS, and desktop Search and
Maps. Now the choice of country service will no longer be indicated by domain.
Instead, by default, you’ll be served the country service that corresponds to
your location. So if you live in Australia, you’ll automatically receive the
country service for Australia, but when you travel to New Zealand, your results
will switch automatically to the country service for New Zealand. Upon return
to Australia, you will seamlessly revert back to the Australian country
service.”

At the time, it seemed this update was more of
a minor change, when trying to check international results. Instead of going to
the version of Google for a particular country, the results were now based on
your location or the location in your Google settings.

Google stated:

“This update will help ensure that you get the
most relevant results based on your location.”

This seemingly minor change actually had a huge
impact for websites operating in multiple markets.

References

Stox, P. (2018, June 20). Google
changed the way it works, and no one really noticed. Retrieved from
Marketing Land:
https://marketingland.com/google-changed-the-way-it-works-and-no-one-really-noticed-242738