The new collection has arrived in stores and we promise to make you dream of it!

The inspirations are diverse, “Danish Girl” is a feminine theme inspiring pieces with lace details, ruffles and lurex in pink and off white combinations; “Tribal Minimalism” refers to a two color ethnic much more sober translated into pieces with neutral tones and tribal details; “Playfull Games” represents fun inspiring pieces with strong color combinations and fun motifs with applications; at last, “Colonial Remix” refers to a colonial military translated into camouflage and animal motifs with yarn mixing.

]]>CHRISTMAS DINNER LOOKShttp://blog.ruga.pt/en/christmas-dinner-looks
Thu, 15 Dec 2016 10:18:00 +0000We're back and this time with suggestions for your Christmas dinner look. Whether it's a dinner between friends or work dinner, you'll start by asking: what should I wear? Choose something within your normal style, in which you feel comfortable. As it's Christmas time, abuse the red, white and gold in your combos. This is the perfect season to give it a try on glamorous garments, with sequins or shiny materials.

]]>FLASH COLLECTION COMING SOON The wait is almost over! http://blog.ruga.pt/en/flash-collection-coming-soon-the-wait-is-almost-over
Fri, 11 Nov 2016 11:52:00 +0000Soon the garments that make up our latest production will be available on store. The new flash is an early response to cold winter days we begin to feel. It's time to get ready! And RÜGA know, better than anyone, that the right way to prepare ourselves is in comfort and style. So, along with the clothes available in flash, you will be able to compose looks as cozy as the ones you may see in the image.

Don’t waste any more time. Sharkskin is “the” colour trend for this season and, at this point, you will find it everywhere!

Once it’s neutral, shark grey goes well with everything. It’s elegant, sophisticated, and strong enough to fight cold weather. You can wear it along with basic colours for more minimalist looks, and also with strong colours, as a manner of highlighting them.

Before you choose your “musts” of the season, take a look at our fall/winter collection

Animal print is a trend that reinvents itself each season and continues to be one of the must haves of this fall/winter. When used properly, it makes a difference in any look. Tiger, snake, zebra, leopard... there are several options.

Now you can buy your RÜGA’s leopard pattern, printed on this winter cape.

And, as we’re into animal print, also take a look at our zebra pattern!

]]>CUTENESS OVERLOAD IN RÜGA KIDShttp://blog.ruga.pt/en/cuteness-overload-in-ruga-kids
Thu, 13 Oct 2016 11:22:00 +0000It is no secret that RÜGA kids collections are such a hit! Always full of colour and super cute designs.

This autumn-winter could be no different. You will be able to find the most cool and fun garments in our collection.

And if you want to join the fun too, you can always take on the same models and combine looks with your little girl!

Since the hippie movement to our days, the tribal style became one of the main trends of the fashion world. Patterns with geometric shapes and bright colors are two of its most popular characteristics.

RÜGA uses them simultaneously, by combining bluish and reddish tones with diamonds print, in perfect harmony.

Skirt, jumpsuit or dress: how would you wear this tribal print? Let him command your look!

]]>OFF SHOULDERS ARE INhttp://blog.ruga.pt/en/off-shoulders-are-in
Thu, 01 Sep 2016 09:46:00 +0000Off shoulders trend proved to be a summer hit, but continues standing out in new season’s fashion. It is addictive and we do love the way it goes!

It allows us to explore one of the most beautiful silhouettes of our body and, at the same time, lends a trendy feeling to our outfits.

Take a glance on this Ruga’s blouse. It’s ideal for a boho chic or boho style visual and, as you may see, is complemented by a pair of accessories.

Therefore, now it’s the perfect timing to make those little shops that were postponed from the early summer, because of lack of time, will or even budget.

Dresses,tunics, sweaters, ponchos ... you will find the most varied parts.

What matters the most is: do not let the heat get away without enjoying your summer to the fullest!

And remember: better late than never!

]]>SHOPPING TIP  RÜGA OUTLEThttp://blog.ruga.pt/en/shopping-tip-ruga-outlet
Thu, 04 Aug 2016 11:44:00 +0000When you realize summer is here to last – take a look at the temperatures that the thermometer shows! –, perhaps it’s a good idea to take a peek at the online RÜGA OUTLET.

There you will find super trendy dresses that will brighten and refresh your days.

From white to smooth parts that meet the preferences of many people, the choice is wide. You will also be able to find colourful prints which you may love!

Besides the bikini or the swimsuit, there are pieces essential for a look on a hot day by the beach, like a hat, dress or trendy accessories. Choose simple, fresh, relaxed and practical clothes. A dress is a good example and is always trendy, you can choose classic shades or risk with colourful prints, long or midi, the choice is yours!

Relaxed, diverse, monochromatic, with sentences, prints and even with rock band themes, the t-shirts are used in all kind off looks. They come with strength and already are a must-have in every wardrobe.

The halter top is a big bet this summer! It was a sensation in the 90's and comes back as a must-have in our closets. Being a very versatile piece, you can wear it with casual looks or even with the sophisticated ones.

You just have to combine it with the right pieces and accessories,... and you are ready to rock! Do you already have yours?

Summer has arrived and the hot days inspired us to dress, colourful and fresh looks. We can use those dresses, shorts, skirts and tops that we dreamed of! It's probably the time of year when we allow ourselves to risk more.

In the RUGA´S flash, you'll be able to find these pieces, which will become essentials for your beach summer outfits or to use during the day. Relax, comfortable, colourful and fresh texture pieces that will give a casual touch to your looks.

The dye is back and is a key summer trend! The gradient effect is a typical hippie fashion style that is back in a modern, fun, colourful and non-conventional way. Basic shape pieces gain life with different dye variations. In RUGA summer flash collection you can find blouses, jumpsuits, shorts and dresses.

The navy style is a classic for the summer season, is present in every women closet! Either in a casual look or a sophisticated one, it continues to be one must have for this season. The navy blue, white and red combination, are the key colors, anchors and stripe patterns must be present.

It's time to get dressed with something different - the jumpsuit! The trend is back and it's here to stay! The jumpsuit is a very practical and easy to wear piece, an excellent choice for a day or a night outfit, whether is winter or summer! When it's time to choose, an advice, invest in single colour models, it will flatter your silluette!

In RÜGA you can find different styles easy to coordinate. Long, short, midi, fit or wide, you´ve got many options. Versatile and comfortable models that will give you a special look at different occasions depending on the accessories that you put on. The hard will be to choose your favourite one!

]]>TOTAL WHITEhttp://blog.ruga.pt/en/total-white
Thu, 05 May 2016 13:11:00 +0000Finally we feel the heat, summer is arriving, and as always, white is an excellent choice for this season! What you may not know is that white is actually the colour chosen for summer 2016!

In RÜGA, we have few solutions for you, you can either combine white with other colours or bet a total white look.

In this flash you will be able to find clothes more favourable for the summer season. Garments which suggest a relaxing environment.

Dresses, kimonos and long skirts are some of the featured pieces that, following the characteristic RÜGA’s, will allow you to accomplish elegant, trendy and, simultaneously fun looks.

Pay attention. Soon you’ll hear from us!

]]>ETHNIC TRENDhttp://blog.ruga.pt/en/ethnic-trend
Thu, 21 Apr 2016 12:00:00 +0000Ethnic fashion is undoubtedly one of the trends that most suggests visual stimuli. In fact, it perfectly illustrates the spirit that surrounds warm seasons to come.

But, within the ethnic looks, spring/summer 2016’s creations show us a specific direction: intense colours and tribal designs will be the motives to define your must-have of the season.

In SS 16 collection, RÜGA adopted a colourful and geometric design which lead us precisely to that way of dressing.

]]>YOU GOT A MESSAGEhttp://blog.ruga.pt/en/you-got-a-message
Thu, 14 Apr 2016 11:30:00 +0000The use of messages on clothes and accessories had been seen in other seasons, but, this spring summer, it became an important trend to adopt.

It’s all about wearing clothes with written words or phrases that make you live your life in a more relaxed and fun way. We’d like to challenge you to do it so you’ll know what it feels.

Find out what RÜGA’s garments you must have in your wardrobe. With them you will get different styles and bold looks.

After the success that was the children's collection, in last winter catalog, we cannot let you face this season without the option of dressing your daughters with the most cool and fun clothes.

RÜGA KIDS’ SS16 collection is, already, on sale!

Bright colors, fun designs, casual cuts ... you have all the required ingredients for a lively summer look.

And, once all models are also available in the adult collection, you can go out matching your cute mini-me.

Don’t miss this opportunity!

]]>WARM COLOURS FOR THE WARM SEASONhttp://blog.ruga.pt/en/warm-colours-for-the-warm-season
Fri, 25 Mar 2016 13:41:00 +0000The spring is gradually settling and our dressing options are now being thought with colourful and vivid combinations as a standard. Mostly because, in summer 2016, there’s no turning back... Warm, vibrant and energetic colours rule the fashion world.

Yellow and orange are in evidence and, in RÜGA’s SS 2016 collection, you may find basics and trendy patterns of those that are the trendiest colours of this season.

More at: store.rugastore.com

]]>FRINGE TREND http://blog.ruga.pt/en/fringe-trend
Wed, 16 Mar 2016 12:08:00 +0000You may note this: fringes are here to stay! You saw them last spring, last fall, and now they come back to be a spring/summer 2016’s must.

Fringes are often used on garments, assessories and even on shoes. Maybe it’s becouse they are so versatile and easy to match.

In RÜGA’s spring/summer collection, more than a detail, fringes give life to a set of garments.

It’s a classic of the fashion world. The navy stripes which charmed Coco Chanel in a trip to the French coast, almost 100 years ago, continue to please today's fashion designers, and long became one of the most sought-prints of the warmer seasons.

Therefore, in the spring/summer 2016, stripes are a must have trend, that you cannot miss.

In the newest RÜGA’s collection, you may find different colours and sizes of stripes, creating visually attractive silhouettes. With them you can achieve relaxed and fun looks.

Have you noticed that the hippie’s inspirations are common in the fashion world and, this season, they return again to be in?

The movement that emerged in the 60s had a level of popularity quite large. The years passed and even today, there are many supporters of the maximum "peace & love" and of course, a whole philosophy of life. Vibrant colours, cropped, fringes, long skirts, lace and crochet gives you a free, irreverent, comfortable and relaxed visual.

RÜGA is always aware of trends and have at your disposal pieces you'll LOVE.

Combine them with accessories to complement your look.

Make Fashion, Not War!

]]>PATCHES ARE BACK ON TOPhttp://blog.ruga.pt/en/patches-are-back-on-top
Thu, 25 Feb 2016 11:13:00 +0000You might remember them. Tailored to your jeans or backpacks, they decorated and hidden some defects of your clothes. In the end of the 90’s decade, we though they would remain on the past, along with other quirks of that time.

But, no. Fashion is cyclic and, sometimes, blows us away. Patches came back on top, and now apply to the most diverse sets of garments.

RÜGA’s newest spring/summer collection shows how patches can make a difference, by streamlining the simpler solutions.

What about you? Will you embrace parches trend?

]]>SPRING/SUMMER 2016 INSPIRATIONShttp://blog.ruga.pt/en/spring-summer-2016-inspirations
Thu, 18 Feb 2016 12:23:00 +0000RÜGA’s new collection is already available in stores and, for those who cannot everything and rush to have a glance at it, we decided to take a little time to talk about what you'll find. This spring/summer, fashion evokes a set of trends to which we adapt, so we can bring you the most current solutions. No. This doesn’t mean, here at RÜGA, we renounce our visual identity. In fact, the bright colours and innovative designs that have always characterized us combine perfectly with the presented themes: hippie, festival and navy. These styles offer us some prominent motives we may identify. Fringes, textures, shapes and irregular cuts follow up winter trends and exhale a relaxed vibe. On the other hand, we have the navy theme, in which the sailor stripes are a must have trend. They are, already, a summer classic and may be the key to an elegant fun looks. Keep an eye on the future posts, where we’ll reveal a little more about the new collection. ]]>Like mother like daughter!http://blog.ruga.pt/en/like-mother-like-daugther
Sun, 14 Feb 2016 12:00:00 +0000The campaign of discounts up to 50%, on online store, also extends to the children's collection: RÜGA KIDS.

Yeah, that's right... RÜGA’s colorful and animated garments not only do the delights of grown women. They frame perfectly, as well, into children’s joyful spirit.

Therefore, if you do like to pamper your little girls, you have an unmissable opportunity to buy unique items at lower prices.

Like mother like daughter! A perfect Minie Me. Available in two sizes: T1 (6A-8A) T2 (10A-12A)