American Express

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Being seen as a valuable member of your local community can keep you in mind for prospective customers or clients in a way that many other branding strategies can't. You can create opportunities for your business to get involved with activities and organizations the rest of the neighborhood interacts with
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The foundational step for any website that hopes to rank well in the search engines is keyword research. Simply put, keyword research is any research that helps you better understand the actual words and phrases your target customers actually use when they turn to a search engine to try to
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True innovation often doesn't make us comfortable. It makes one uncomfortable. And yet, it is in that discomfort that the new ways, the new ideas and the new feelings come to light. When you drive to work via a different route, you see different places and sights. If you go
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More and more variety is available in products and services these days. How does anyone come up with something really new? Once in a while a totally new idea shows up. The Apple iPhone with its finger manipulated touch screen was one such "New idea." This is now being widely
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Everyone who puts forth the energy and ability to start a new business has some large goal in mind. It can be as simple as pure money, but for some, the goal can be to truly provide the best service or products in a given niche. For others, it may
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Finding legal representation is one of those tasks that many small business owners put off until they actually need that legal representation - when there is a crisis that needs a lawyer's attention. But by spending time on finding the right legal representation for your business when you're not under
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For serial entrepreneur Jane Angelich, deciding to sell the San Francisco uniform store she had owned for 13 years was easy. Finding an attentive business broker to help with the transaction proved to be less so. "The first one I hired produced nothing," says Angelich, who's now CEO of Supercollar,
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You may have heard the saying that content is king. But if you had to get specific about the online environment, the saying might be that video content is king. The reason is simple - most people will respond much better to moving pictures and a story through video than
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Companies of all sizes are investing significant resources in deploying mobile applications for their staff, as well as building applications for a new generation of mobile users. When considering a mobile phone for your business, it's important to know what you want to do with the device, based on your
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Truth is, many of us are guilty of either not really listening to what people are saying about our products, or of discounting their honest feedback (they're not smart enough, they just don't "Get it," etc.). Koch tells a story of feedback falling on deaf ears during her time at
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