ASMP Proudly Presents

A Professional Social Occasion

The Mountain West chapter of the American Society of Media Photographers (ASMP) invites established, upcoming, and aspiring photographers to Clubhouse SLC for a networking and professional development event. Register early to secure one of the afternoon’s private portfolio reviews conducted by Wonderful Machine’s Senior Marketing Consultant Erika Blatt, or join a selection of your colleagues for Behance Portfolio Reviews starting at 4pm.

At 5 O’Clock, drinks and small bites will be served, and at 6PM Erika Blatt will give her presentation, “Marketing a Cohesive Brand,” followed at 8PM by Wonderful Machine Executive Producer Craig Oppenheimer, who will give insight into one of the hardest parts of commercial photography: figuring out what to charge clients.

Where and When

The Speakers

Join Erika Blatt as she discusses how to find your photographic voice, perfect your brand, and market to your target client base. What kind of images do you like to create, and what kind of images does the marketplace need? Erika will touch on how to establish your goals, your photographic identity and ways to develop brand recognition. Additionally, she’ll explain how to appeal to your target audience, engage in passive and active marketing, and ultimately build client relationships. Erika will illustrate examples of cohesive brands and marketing strategies to show you how a solid brand can maximize your success.

Craig Oppenheimer will cover the main concepts every photographer should have a handle on in order to calculate the value of their work, while reviewing common terminology, discussing negotiation principles and sharing a few real estimates. The presentation will be followed by a Q+A session to address additional topics. In addition to producing projects of all shapes and sizes for prominent agencies and brands, Craig also consults with photographers to help them develop estimates, stock quotes and project proposals on a daily basis.

The Sponsors

Wonderful Machine is a production company with a network of 700 photographers around the world that specializes in helping ad agencies, brands, and publications find photographers, stock photos, and produce photo shoots. Their network of photo editors, designers, publicists, marketing consultants, and producers help photographers with every aspect of their branding, marketing, estimating, or shoot production.

Behance Portfolio Review events are hosted by companies, professional organizations, and individuals interested in connecting their creative community, and are attended by creatives of all disciplines and experience levels looking for inspiration and actionable feedback on their work. Bring your best work, a new project, or any other collection you’ve been wanting to share.

Founded in 1944, the American Society of Media Photographers is the premiere association dedicated to the advocacy of professional photographers, and is the premier trade association for the worlds most respected photographers. ASMP is the leader in promoting photographers rights, providing education in better business practices, producing business publications for photographers, and helping to connect clients with professional photographers.