03.28.12

Sincere apologies to Ted DiBase for the above headline. Barcelona excepted, jersey sponsorships are no-big-deal in professional soccer, and in some instances are a life saving cash cow. With that mind, how long before we see World Metta Peace’s LA jersey hawking Call Of Duty IV? The Fort Worth Star-Telegram’s Dwain Price reports the NBA Board Of Governors will meet next month to deliberate selling ad space on jerseys, a concept the Owner With A Boner could not be more excited about.

“If the amount’s enough, David (Stern) will jump up and down,” Mark Cuban said. “He’s not going to do it for $200,000 from Power Balance, but if somebody offers us $25 million, it’s done.

“We just have to work out the split with all the teams so everybody gets the benefits.”

The ad idea would help some teams balance their books, and possibly help them pursue a free agent.

“It’s not going to be Go Daddy,” Cuban said. “But for $25 million, Go Daddy can be on my tush. But it’s not going to replace Dallas or Mavericks.”

Nowitzki said that the ad idea is very normal where he was born and raised.

“I think in soccer, that’s normal,” Nowitzki said. “Everybody has their main sponsors on the jerseys.

“That’s why the sponsors put their money into it, because they want to be visible. And what more visible spot than on a jersey?”