BlackRock Advantage Series

Managed by an institutional caliber investment team, the BlackRock Advantage Series now brings a 30-year track record of active management that seeks consistent outperformance at a lower cost to the individual investor. With the BlackRock Advantage Series, investors no longer have to decide between cost and seeking outperformance.

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The Advantage series is a family of mutual funds that have the objective to deliver diversified and consistent performance across the key categories in Active Equity space. They're priced very competitively. And they rely on 30 year of track record in institutional space from the Scientific Equity group at BlackRock.

I spent the first 15 years of my 20-year career working with very limited dataset. The game was finding a smarter way to look at information that was sort of pretty limited and unavailable to everybody: company balance sheet and earnings numbers, analyst reports, and historical prices.

In the last five years, though, the world has changed. We now have access to vast amount of information about digital activity, internet search, geo-location of smart phones, satellite images. And we can track what's going on in the real world much better than we ever could before.

The opportunity for active investors is to combine these new types of information with what's sort of been the backbone of solid investment strategies for many, many years, and deliver a product that is transparent, efficient, diversified, and consistent.

Why consider Advantage Series?

Keep more of what you earn

Advantage Series mutual funds are priced lower than 90% of their peers*

Leverage experienced team to seek consistent investment process

30-years of fundamental research experience complemented with innovation and technology

*Source: Morningstar, as of 3/31/2017, considers active mutual funds (institutional share class) in the following Morningstar categories: US Fund Small Blend and US Fund Small Growth. Includes 2 U.S. retail mutual funds. Institutional share classes only. Institutional shares may not be available to all retail investors. Performance for different share classes may vary.

Carefully consider the Funds' investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds' prospectuses or, if available, the summary prospectuses which may be obtained visiting the iShares ETF and BlackRock Mutual Fund prospectus pages. Read the prospectus carefully before investing.

Investing involves risk, including possible loss of principal.

The funds are actively managed and its characteristics will vary.

Stock values fluctuate in price so the value of your investment can go down depending on market conditions.

The funds may use derivatives to hedge its investments or to seek to enhance returns. Derivatives entail risks relating to liquidity, leverage and credit that may reduce returns and increase volatility.

The fund may engage in active and frequent trading, resulting in short-term capital gains or losses that could increase an investor’s tax liability.

The Funds are distributed by BlackRock Investments, LLC (together with its affiliates, “BlackRock”).