Video

Introduction to O2O

There is a rise of O2O (online to offline) services, in which users are using their cellphones to get their cars washed, make last-minute restaurant reservations, find discounted deals, order prescription medicine, and more. Cellphones are becoming a "remote control" for the physical environment around us. O2O’s rise has been rapid in China, because of its high population density. On a recent trip there, I shot this sequence of eight videos to give viewers a sense of this rise of O2O.