The series follows Zach, who hires a camera crew to film him throughout his daily life as a part of his quest to become an over-night celebrity - even though he possesses no real talent. From Zach's attempts to become a celebrity chef or a ring-tone recording artist to purposefully going missing, he'll try any avenue to get noticed and stop at nothing until he reaches fame. Chaos, awkwardness and embarrassment ensue in this clever and timely series that serves as a comedic send-up of today's current culture of instant celebrity.