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What I like is that you guys do a QC check on releases!I’m not sure I’m reaching who I need to reach. That concerns me. Although I’m able to choose a sector I’m not sure if I’m getting to industry trades. It would be helpful if knowing which targets are being selected when you chose a specific s
A crowdsourced report from G2 Crowd found that Cision ranked highest among the best press release distribution networks for customer satisfaction. One professional explained that Cision “makes vital information for PR professionals easily accessible” — so it’s easy to keep contact information, preferences and outlet information organized in one place. Added perks include free webinars and permanent archiving. Analytics data is another strong suit for Cision’s press release service. However, with a price starting at $5,700 annually, Cision is one of the more expensive newswires out there.
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
Other so called Top 10 lists or Best of the Best lists that you may encounter on other websites only consider two factors: 1) is the service free?; and 2) how much publicity does it generate for me? They don’t consider other important factors to determine the effectiveness of using such services. In choosing the most effective free PR services, I made sure each one is not only free and generates publicity for you, but each service ALSO: 1) attracts moderate to high traffic EACH DAY to its site; 2) has a good PageRank with Google; 3) has a high number of websites linking to it; 4) allows DO FOLLOW links in your press release; 5) distributes your press release via RSS feeds and social media tools; 6) builds backlinks to your website; 7) improves your RANKING in search engine results.
6. Finally, the press release should include contact information. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company’s website address, the name of the key to contact about the release, and an email address.
4. It’s very, very likely that none of the 200+ pickups will do anything for you at all. In all of the years that we’ve been writing, distributing and pitching press releases, only a couple of unique pieces of earned media coverage (from smaller bloggers) ever came from the “higher visibility” that press release distribution services offer.
Content is more than just text. Its visual and a picture is worth a thousand words. Help convey your story with images, photos and video. Premium submissions allow you to include a variety of content to strengthen your image, brand and news.
The old standard is that a release should be similar to a story the journalist would write. Reporters often stick to a structure known as the inverted pyramid, which means the most significant parts or the story should be at the top, with everything getting less important as you go farther down the page. This ensures that even someone who just reads the top of the release will get the most important information, and makes it easier to cut text from the bottom for space.
And by offering iReach, and its budget-friendly, Web-only distribution options, PR Newswire has made it easier for small businesses, especially, to send their messages to a wider audience, getting in front of both journalists and consumers, and making their news searchable online.
4. Body. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections.
If you’ve never written a press release before, finding a press release template is a great place to start. Just like schematics instruct engineers, a good press release template will instruct you to execute a solid press release. Below is such a press release template, but tailored to fit the needs of indie game developers.
What is it about your production that makes it newsworthy? If you can’t think of anything, the chances are it’s not. Not every single film and TV production on earth has to be covered in the media. But if there is something special about your production, OPEN with that.
Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
Whether you run a digital marketing company or a record label, press releases are critical. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.
To make the most of your press releases, it’s important to find a distribution service that meets your needs. For many, free PR services provide the perfect solutions for affordability, visibility, and efficiency.
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales.
For companies looking to get mentioned in articles and stories being created by journalists, this can be a useful resource. But be forewarned: HARO is not about blasting out your press release to hundreds of media sources at one time. Rather, HARO is about becoming part of a comprehensive database of sources.
This is optional. Some press releases use a subheading; others don’t. If you think a subheading could help your book press release, make sure it is adding to it, rather than just restating the headline in a slightly different way.
The truth is, just because you wrote something (especially if it’s generic) and it gets placed on a lot of syndicates, doesn’t mean that people will purchase. Exposure doesn’t mean sales. Instead, you need to create a newsworthy PR that is not only unique but catchy too.
If your press release has gone onto a second page, you’ve probably got two or more stories. (Or you’ve padded it out with irrelevant, self-congratulatory quotes from ‘important’ people you’ve been told have to be included.)
Finally, when you mass pitch reporters…the reporters know. You’re not fooling anyone by customizing the name in the greeting line for each recipient. And reporters like to feel special, like they’re the only one you’re pitching your news to.
This is the about us section where you provide background on your organization. It should be included following the body of every press release. The language used here can be the same in every release. Don’t forget to link to your company homepage to drive readers back and provide more information.
Update: if you’re interested in our thoughts on paid-for news wire sites, check out our mini-review of paid-for press release distribution services, alternatively read our survey about how and why journalists use press release distribution services.
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
WARNING: What I’m about to show you can be a very effective marketing tactic. But in the wrong hands or done without taste can easily be spammy and crummy. So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this.
Only a few large newspapers could afford bureaus outside their home city. They relied instead on news agencies, especially Havas (founded 1835) in France and the Associated Press (founded 1846) in the United States. Former Havas employees founded Reuters in 1851 in Britain and Wolff in 1849 in Germany; Havas is now Agence France-Presse (AFP).[2] For international news, the agencies pooled their resources, so that Havas, for example, covered the French Empire, South America and the Balkans and shared the news with the other national agencies. In France the typical contract with Havas provided a provincial newspaper with 1800 lines of telegraphed text daily, for an annual subscription rate of 10,000 francs. Other agencies provided features and fiction for their subscribers.[3]
6. Get in touch with industry bloggers and send them the PDF of your freemium. Include a link to the RCLP and a short bulleted list of take-aways to make their job easier when reviewing the product. Collect their Twitter addresses too, so you can @ them (just once, don’t be that guy!)
To achieve such wide acceptability, the agencies avoid overt partiality. Demonstrably correct information is their stock in trade. Traditionally, they report at a reduced level of responsibility, attributing their information to a spokesman, the press, or other sources. They avoid making judgments and steer clear of doubt and ambiguity. Though their founders did not use the word, objectivity is the philosophical basis for their enterprises – or failing that, widely acceptable neutrality.[1]
Note NoFollow tags. NoFollow tags are inserted into website code to stop the search engine spiders from following the links. If the spiders can’t follow the links in your press release, there is little benefit.