April Birthstone: Diamonds are forever

Fancy color diamonds

Diamonds come in a variety of shapes

Is it true everyone wishes they were born in April? After all the April birthstone is the diamond—a gem that is loved and desired by all. While the “white” or “colorless” diamond is considered to be preferred, diamonds come in a variety of hues. The yellow diamond is probably the most well-known. (Our Diamond blog discusses the variety of diamond colors.)

Large black diamond

Diamonds come in many colors, even black.

I know! It’s hard to believe that our beloved diamond would be black. Such a bright, shiny stone. But as you can see by the black diamond pictured on the right, black diamonds are brilliant, too. As beautiful as it is, I bet most people still prefer the white or pastel diamond color.

All about the diamond

If you’re interested in diamonds and would like to learn more about them, our April blog discusses the April birthstone. It also provides links to other sources for more information.

April only Diamond Jewelry sale

Our diamond Sale is 25% OFF (most items). Scroll through the diamond jewelry we selected to help you celebrate your birthday or to help someone you love celebrate hers. To see our web collection of jewelry go to our home page to view them. To see our entire collection of jewelry, please visit our showroom during normal business hours.

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50% OFF ON YOUR BIRTHDAY.

If your birthday is coming up, take advantage of our "HAPPY BIRTHDAY TO ME"SPECIAL. Take 50% offyour purchase on your birthday. Fine Jewelry is a great way to say, "Happy Birthday To Me." Our latest blog discusses why fine jewelry is a good investment. To peruse some of our collection, please click on the jewelry categories above. To see our entire collection, please visit our showroom. Any way, may we be the first to wish you a happy birthday.

CONTACT INFORMATION

IMPORTANT MESSAGE

We’ve closed our Third Street Store. But we’ve opened another off-street location at 177 N. Vista Street, Los Angeles 90036. Our phone number and email address are the same. At the moment we’re doing repairs to jewelry, watches, clocks, etc. at this new location BY APPOINTMENT ONLY.

We are designing a new online store which should be ready within the next 90 days. You’ll be able to shop 24/7 from the convenience of your home and/or office. If you see anything on our site you like, call us to arrange to see it or have it shipped.