psychology

The surrounding we human find ourselves in today is far removed from the surrounding we evolved in hundreds of thousands of years ago. Much like an old operating system attempting to run new software there are a variety of problems arising as humans try to connect with each other in the digital age. The OS in question is not the advanced part of our brains responsible for the creation of math, science, and language. Rather it is the primitive region hidden behind the brain that guides much of human behavior. For the modern marketer it is this reticular activating system, that developed to keep...