MPEC OLSZTYN

branding digital print

ABOUT CUSTOMER

The history of Miejskie Przedsiębiorstwo Energetyki Cieplnej goes back to the end of the 1950s and is associated with the Thermal Department of the Municipal Board of Housing Buildings. The following years brought with it a wave of legal transformations, in 1997, to appoint a single-person company of the City Commune. Since then, Miejskie Przedsiębiorstwo Energetyki Cieplnej Spółka z o.o. It is constantly strengthening its position of the heating market leader in its area of ​​operation. As of today, it is a producer and distributor of thermal energy for 60% of city dwellers.

TIME OF COOPERATION

2012 - now

VISION

The original goal was to introduce Good Energy to the market, which concerned the newly created heat and power plant in Olsztyn. Comprehensive activities on this project, from the communication strategy to the visual layer, the development of a coherent visual communication line and the preparation of materials projects, have turned into long-term actions aimed at building a specific image of the MPEC company and Dobra Energia.

EFFECT

Development of a coherent image of the MPEC Olsztyn and Dobra Energia brands. We strived to ensure that both brands would form a coherent whole, that they would be connected not only visually, but above all, that they would present consistent values in the recipient’s head.

Preparation of communication strategies, graphic designs, information for residents about the newly created combined heat and power plant.

Launching a Facebook profile, which was unique in the country for a local heating company and working out a social media communication strategy.

JUBILEE

50 years of MPEC is not celebration, it is a time of increased work. We took care of the preparation of the visual identification of the jubilee. Leaflets, posters, roll-ups, DVDs, bags, invitations, diplomas, flags, graphics for the website and Facebook. A lot of this. Everything is kept in one convention, modern and at the same time emphasizing the history of MPEC.

WHAT NEXT?

Developing procedures for responding to negative comments. The construction of the heating plant raised many controversies among certain groups of the city’s residents.

Work on concepts and ideas on brand promotion took place with the active participation of employees of the MPEC company, it allowed us to get to know the company well, its needs and develop what, how and where to communicate, as well as define the archetypes of the brand.