Sports Apparel Industry Overview:

Global Sports apparel market is expected to garner $184.6 billion by 2020, registering a CAGR of 4.3% during the forecast period 2015 - 2020. Sports apparel market are mainly worn during workout sessions or while playing sports. Sports apparel are designed to provide comfort and agility during physical movements.

The global sports apparel market has witnessed significant growth owing to growing health awareness and increasing fitness activities such as aerobics, swimming, running, and yoga among consumers. The market is further supplemented by the increasing participation of women in sports and fitness activities. Based on geography, North America was the largest revenue-generating region in the global sports apparel market in 2014. However, Asia-Pacific would be the leading revenue-generating region by 2020, owing to increasing disposable income and improving living standards in the emerging countries such as China and India. However, availability of low quality and counterfeit products has restricted the growth of the global sports apparel market.

Numerous key players are operating in the market which include Nike, Inc., Ralph Lauren Corporation, Umbro, Ltd., Fila, Inc., Lululemon Athletica Incorporation, New Balance Athletic Shoe, Inc. and Columbia Sportswear Company. They have adopted various growth strategies to capture a larger market share and increase their customer base. Product launches, partnerships and acquisitions are the prime growth strategies adopted by these companies to sustain the intense competition in the market. In July 2014, Adidas entered into partnership with Manchester United, one of the most successful and popular football clubs in the global, to promote its products globally. This has helped the company to strengthen its market position in various geographies.

Global Sports Apparel Market Segmentation

Source: AMR Analysis

Segment Review:

The report analyses the sports apparel market based on end users, mode-of-sale and geography. Based on mode-of-sale, the market is segmented into retail stores and online stores. Retail stores dominated the market in the market by mode-of-sale. This is the most common channel of sale for market players. Favorable demographics and rising inclination towards trendy sports apparel have boosted the growth of the market. Numerous companies are focusing on setting up retail and company owned stores to increase their product sale which led to the growth of this segment. North America stands as the market leader in the sports apparel retail stores market however, Asia-Pacific is expected to grow at the highest growth rate. The future growth is expected to come from the online mode of sale which has witnessed a dynamic growth in the past few years owing to increased popularity and penetration of internet and availability of a wide range of products at a discounted price.

Source: AMR Analysis

TOP FACTORS IMPACTING GLOBAL SPORTS APPAREL MARKET

Increasing disposable income

Increasing disposable income has encouraged people to buy quality and trendy sports apparel. Rising propensity of consumers to buy comfortable clothing, which helps in proper workout session, has fostered the growth of sports apparel market. High spending capabilities of consumers has increased the sale of premium products. Over the period, disposable income has witnessed growth in major economies of the global. According to the National Bureau of Statistics of China, the overall annual disposable income in India increased from $1,366.2 billion in 2010 to $1,587.6 billion in 2013. However, the annual per capita disposable income of urban households in China increased from $2,818.6 in 2010 to $4,692.9 in 2014. Furthermore, the per capita annual disposable personal income in the USA increased from $37,807.0 in 2011 to $41,099.0 in 2014. Thus, increasing disposable income is one of the major growth factors of global sports apparel market.

Fitness conscious consumers

Consumers have become more health conscious due to the work-related stress and lifestyle disorders. Working individuals opt for fitness regimes such as swimming, gym and running to remain healthy, and active in daily life. Presently, majority of the individuals are investing their time in performing various fitness activities to keep themselves fit and healthy. This has created the demand for fitness and sports apparel among all age groups, thereby, fostering the market growth.

Trendy & fashionable sports apparel

The growing demand of trendy and fashionable sports apparel has led the companies to launch new products to cater to the demand of the customers. The increasing demand of trendy fitness apparel by the middle-aged individuals segment has increased in the past few years. Newer technologies such as Polotech Smartshirt by Ralph Lauren, helps in monitoring a person’s heart rate, breathing depth, stress level and calories consumed. Such products help in increasing the popularity of a brand and improve its customer base.

Counterfeit products

The sports apparel market offers lucrative potential of growth; however, the presence of fake and low-priced products restrict the growth of the market. Sports and fitness apparel by renowned brands have a high price range, which are not affordable by the lower income groups. Hence, the local suppliers design the same style products at comparatively lower costs. Such products are of low quality and reduces the brand image of forerunners in the market; thereby, hampering the sale of original product of the company. Availability of counterfeit or low quality apparel restricts the sale of branded apparel; thus, threatening the growth of the sports apparel market.

Increased women participation in fitness and sports

In the past few years, there has been a considerable increase in the number of female participating in sports and fitness events. Women professionals have become conscious about their health, so they opt for fitness programs such as Yoga, Zumba and visit fitness centers. Nowadays, women prefer wearing sports apparel in their daily wear, which results in the growth of the sports apparel market. Numerous companies launch products in vibrant colors, which offer enhanced comfort, thereby increasing their popularity among women.

KEY BENEFITS

The report includes extensive analysis of the factors driving as well as restraining the global sports apparel market

The market projections for the period 2014-2020 have been included along with factors affecting the same

The report also provides quantitative as well as qualitative market trends to help the stakeholders in understanding the situations prevailing in the market

An in-depth analysis of key segments of the market demonstrates stakeholders with different types of green solvents consumed across different industries on the globe

SWOT analysis enables to study the internal environment of the leading companies for strategy formulation

Competitive intelligence highlights the business practices followed by the leading market players across various geographies

SPORTS APPAREL MARKET SEGMENTS

BY END USER

Men

Women

Kids

BY MODE OF SALE

Retail stores

Supermarkets

Brand outlets

Discount stores

Online stores

BY GEOGRAPHY

North America

Europe

Asia-Pacific

LAMEA

Table Of Contents

Shoping Basket

PRODUCT

QUANTITY

PRICE

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2.7.1 Limited number of renowned market players, reduces the bargaining power of buyers
2.7.2 Limited number of quality raw material suppliers, increases the bargaining power of suppliers
2.7.3 Low entry barriers, results in reduced threat of new entrants
2.7.4 Unavailability of substitutes, results in low threat from substitutes
2.7.5 Stiff competition in the world sports apparel market, leads to high rivalry among competitors

The world sports apparel market has witnessed a noticeable growth in the recent years, especially in the developing countries of Asia-Pacific region such as India and China. Growing health awareness and increasing disposable income are the major factors driving the global sports apparel market. The increasing number of lifestyle related heath disorders due to the hectic work schedule is leading the working professional to indulge in some or the other kind of sports or physical activity. This has resulted in increased popularity of sports clubs and gyms. In addition, consumers have opted for branded and high quality sports apparels in the emerging economies, such as India owing to increase in disposable income.

Moreover, sports events, such as FIFA World Cup, Cricket World Cup and Olympics, have further boosted the overall demand of sports apparels. For instance, Brazil witnessed a surge in the sales of sports apparels during the “2014 FIFA World Cup” owing to the presence of huge number of football fans. The growth is further supplemented by increasing interest of women in different kind of sports activities. Women are not only interested in watching sports but are actively participating in different sports activities. According to National Football League (NFL), women’s jersey is the fastest growing consumer business of the league.

Several companies operating in the global sports apparel market have adopted product launch and acquisition as their key growth strategies to sustain the market competition and to increase their market presence. Prominent companies, such as Nike Inc., Adidas AG and Puma SE, endorse their products through renowned sports players; thereby, increasing their customer base. With changing technology and availability of variety of fabrics, companies are able to offer high quality and durable sports apparels. Several companies are proactively setting up new retail outlets, especially in the developing countries such as India and China to expand their geographical presence and tap the emerging markets. In 2014, Nike had over 400 franchise stores in India. In addition, Lululemon has set up 40 company-owned retail outlets in the United States to expand its market outreach. Exhaustive marketing campaigns by established companies have increased brand awareness in the global market; thus, leading to the growth of the market