Builders Update uses leading edge responsive design in the launch of its new website

Media Contact:

Austin, TX (January 17, 2014) — Builders Update, the leading online resource for new home inventory, announced the launch of its brand new website today at the Inman Connect Conference in New York City. The site uses cutting edge responsive design to create a consistent visual and interactive user experience from desktop to mobile devices.

“The Inman Real Estate Connect Conference is the preeminent forum for introducing significant technology advances in the industry,” stated Bill Gaul, Builders Update CEO. “By leveraging responsive design in our site, we are catering to the increased use of mobile devices so important to the ‘on the go’ lifestyle of real estate agents. We wanted to deliver a tool that meets the growing need to access available new home inventory as existing inventory starts to shrink.”

Builders Update hosted a launch party last night at the Grand Hyatt New York to preview its new technology to a select group of VIPs, C-level executives and real estate industry thought leaders. The response was overwhelming positive since more than 70 percent of new homes are sold by licensed real estate agents.

“With over 80 percent of consumers using websites to search for new homes, and over 65 percent relying on mobile and tablet search engines, the transition from PC/laptop users to tablet/smartphone users has been radical and fast moving,” stated John Navarrete, Managing Partner of Prologue Branding Group, the branding strategy firm selected by Builders Update to design the site. “Our goal was to deliver the Builders Update message and value proposition succinctly and effectively in a device agnostic manner.”

“Responsive design is about understanding how your audience consumes your content in today’s digital era,” added Juan Barrera, designer of the new website’s look and feel. “It’s a fluid design solution that works with the user as they transition from laptop to tablet to smartphone during the normal activities of their workday. It was the logical choice for Builders Update to use considering the dramatic shift to mobile devices within the real estate community.”

In August, Builders Update was granted a patent for its online search engine, which connects prospective buyers of new homes to real estate agents. The company covers 100 of the nation’s top metros and displays more than 80 percent of the total new-home inventory available in the U.S. MLS participation is growing dramatically as boards across the country seek out the technology for its members.

About Builders Update

Builders Update is the #1 online source for new home inventory. We use the latest map-based search technology to bring the most comprehensive and accurate listings of to-be-built homes, condos and lots directly to real estate agents and homebuyers. Our patented system consolidates everything an agent needs to know in one location they can access 24/7 and is fast, easy to navigate and secure. Our unique collaboration tools grant builders and vendors exclusive visibility to agents while bringing new levels of transparency and accountability to the agent/builder relationship. We provide homebuyers with unprecedented support, guidance and information in order to make informed decisions about the purchase of their dream home. Builders Update is a privately held company headquartered in Austin, Texas.

About Prologue Branding Group, LLCPrologue is a branding consultancy. We partner with sophisticated companies that desire a competitive advantage through differentiation and thoughtful positioning. We believe that behind every successful company, there is a unique story waiting to be told. We are experts at discerning and articulating that story. Our proven brand building methodology blends strategic and creative thinking to help companies realize their most valuable points of distinction and bring their brands to life. Visit us at www.prologuebranding.com.

media contacts

Media may contact Builders Update Public Relations office for stories related to the company at: