Description

Description

"As the wave of technological advancement and connectivity has made its way into the automotive industry, it is important to take stock of what role they play in the market. From the perspective of automakers, the value of in-car electronics is in their ability to influence purchases – whether to differentiate from another brand or to motivate a consumer to enter the market and start shopping for a vehicle. Given the amount of other factors that are present in a car from a consumer’s perspective – gas mileage, safety, cargo space, etc – it is imperative for automakers to understand the role that in-car electronics play and the best way to move forward with them."

- Scott Stewart, Senior Technology and Media Analyst

This report will look at the following areas:

In-car electronics are a secondary consideration

Awareness of in-car electronics systems is low

Consumer reluctance for innovating too quickly

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Overview

What you need to know

Definition

Executive Summary

The issues

In-car electronics are a secondary consideration

Figure 1: Car purchase factors, April 2018

Awareness of in-car electronics systems is low

Figure 2: Unaware of system, April 2018

Consumer reluctance for innovating too quickly

Figure 3: Interest in new in-car electronics, April 2018

The opportunities

Many consumers are considering buying a car

Figure 4: Next planned car purchase, April 2018

Consumers buying a car soon are more influenced by in-car electronics

Figure 5: Aware of system but do not own, those who plan to buy in next six months vs overall, April 2018

Current in-car tech can be used to predict future usage

Figure 6: In-car electronics currently in vehicle, by age of vehicle, April 2018

What it means

The Market – What You Need to Know

New vehicle sales are increasing

People are spending more time in their cars

Hands-free device laws are making in-car electronics more valuable

Smartphone ownership is high

Tech-savvy young consumers will grow the market

Aftermarket manufacturers offer an alternative to built-in systems

Market Factors

New vehicle sales are increasing

Figure 7: New motor vehicle sales in Canada, January 2018

People are spending more time in their cars

Hands-free device laws are making in-car electronics more valuable

Smartphone ownership is high

Figure 8: Smartphone ownership, by age, January 2018

Tech-savvy young consumers will grow the market

Figure 9: Impact of in-car electronics, by age, April 2018

Aftermarket manufacturers offer an alternative to built-in systems

Key Players – What You Need to Know

Apple CarPlay and Android Auto available in most car makes

OnStar has evolved over the years

Consumers are skeptical about self-driving cars

Too many new car features may create noise

In-car electronics will continue to evolve

What’s Working?

Apple CarPlay and Android Auto available in most car makes

OnStar has evolved over the years

Challenges

Consumers are skeptical about self-driving cars

Too many new car features may create noise

What’s Next?

In-car electronics will continue to evolve

The Consumer – What You Need to Know

Future purchase intent of vehicles

In-car electronics are a secondary consideration

Impact of in-car electronics among car shoppers

Awareness of in-car electronics systems

Finding the right balance for innovation

Using current in-car tech to predict future usage

Future Purchase Intent of Vehicles

Most car owners have a vehicle that’s from 2010 or newer

Figure 10: Age of newest car in household, among households with cars, April 2018

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.