Make Up by HD Brows

Developed with makeup artist Francesca Neil, who's toured with Girls Aloud and is a veteran on tv shows like X Factor, Strictly and Britain's Got Talent, this is "hard-working makeup; it was developed to make you look amazing under even the most challenging circumstances.

"We call it 'Red Carpet' makeup because that is what we're going for: movie star perfection that holds up under the glare of any spotlight. It is glamorous but the shades are natural and flattering. We wanted makeup to help women women create a seriously enhanced version of themselves."

Despite its long-wearing credentials, the makeup isn't thick and cakey, but feather-light and easy to blend.