LOUIS VUITTON ‘VOLEZ, VOGUEZ, VOYAGEZ’ EXHIBIT IN PARIS

Looking back as far as 1854, the exhibition traces Louis Vuitton’s milestones through the centuries, from the time it was under its founders to today under creative director Nicolas Ghesquiere. Curated by Olivier Saillard and designed by Robert Carsen, the exhibition is split into nine themes, including the first trunks from 1906, its relationship with travel, Gaston-Louis Vuitton’s personal collection of trunks dug up from the archives and, of course, the fashion and beauty division of the maison.

Michael Burke, CEO of Louis Vuitton, explains the significance of the exhibition, “Louis Vuitton has always been at the avant-garde of creation. More than a century after, if Louis Vuitton remains at the helm of fashion, it’s because we continuously inspire ourselves from the past while anticipating trends of our times. For this exhibition, Olivier Saillard has immersed himself in the archives of our Maison to decode its secrets. He delivers a fresh vision of our past, present and future.”

The Grand Palais was constructed in 1900 during one of the most spectacular Universal Exhibitions in Paris which welcomed 48 milllion visitors. At this turning point of the century, Georges Vuitton was in charge of organizing the whole section of “Travel & Leather goods”. The Louis Vuitton booth, surprisingly in shape of a merry-go-round, presented the Maison’s most innovative luggage and elegant bags and was the center of attention.