They’re the people who tell their friends about you. They, really, are your best sales people.

But are you taking care of your fans? Because, with all of the choices available to them every day, they won’t stick around forever if you’re not.

You know that they’re talking to each other on Facebook and Twitter, right? Are you participating in these conversations? Are you inspiring them? What do they want to talk about? What are they saying about you? What are they saying TO you? Do you listen? (Because you can be sure that other people — including your competition — are.)

When you speak to your fans, do you mindlessly spew the standard corporate-speak? Or do you have an authentic and personal point-of-view? Do you provide your fans with what they ask for? Does your organization empower real people to speak their minds? (Because they’re going to anyway.)

Does what you’re saying create emotions in your fans? Do you inspire passion? Can you make people sit up, engage, get involved and take action?

Do you help your fans forge relationships with other fans? Are you aware of how powerful that is?

And let’s not even talk about all the ways your fans can help persuade your detractors that you’re better than they realize.

If you know all of this but you’re not quite sure how to make it happen, give us a call. We can help.

On May 14, 2000, massive numbers of people, fed up with a recent string of school shootings, descended on Washington DC to rally for common sense gun laws. This movement started with practically no funding, no central organization, no TV ads, no direct mail budget, no email database, and no social media websites like Facebook yet in existence. Yet, somehow, in just nine months, the Million Mom March was able mobilize more than 850,000 people to participate nationally — with our help.