Lancome announces that Anne Hathaway is the new Ambassador for Lancome!

What exactly does being the ambassador of Lancome involve? Here is the official press release:

Lancôme has the immense pleasure to announce the future arrival of American actress Anne Hathaway as new ambassador for the brand.

“Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008”, says Odile Roujol, President of Lancôme International.