Get SmartEnjoy a more lifelike picture with superior depth, sharpness, and remarkably accurate color. Originally developed for LG OLED TVs - the Best TV Ever - and now available on LG AI SUPER UHD TVs with ThinQ, the alpha 7 Intelligent Processor enhances 4K HDR content for a truly cinematic experience.

See What You've Been MissingDiscover previously unseen details in a more natural, lifelike picture. LG's most precise LED backlight control uses multiple dimming zones to better display the pitch dark black and bright light areas of the picture at the same time, for deeper black levels and superior contrast.

Greater Realism through More ColorsDiscover a broader color palette that results in bluer skies, greener grass and so much more. Nano Cell Color Pro goes beyond conventional TVs by displaying a wider color spectrum, delivering a more lifelike picture with precise and vibrant colors.

All the Colors of LifeBluer skies, greener grass, and the faint blush of a cheek: Nano Cell Display reveals more than a billion colors, 64 times more detailed than conventional TV. This ability to display more shades results in superior color fidelity and more lifelike images.

Cinematic Sound at Home with Dolby AtmosBring big-screen surround sound to the living room: crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience.

See the Picture, Not the TV.A beautifully slender bezel accentuates the premium LG SUPER UHD screen along the four sides without distraction from the breathtaking picture.