SCPRSA Recognizes Debbie Nelson with Community Spirit Award

The South Carolina Chapter of the Public Relations Society of America (SCPRSA) recently recognized the charitable efforts of Debbie Nelson, principal of DNA Creative Communications (DNA), with the 2012 George L. Johnson Community Spirit Award. Nelson accepted the award from its namesake, George Johnson, for the extensive nonprofit programs she has created at DNA since 2009 – LIVE HERE GIVE HERE and Shine the Light on Your Nonprofit. The George L. Johnson Community Spirit Award was originally created in 1995 to recognize outstanding achievement in service to the community above and beyond the day to day duties of our public relations careers.

The firm also received for the second year the 2012 Mercury Award for Public Service for its work on Project Rx: A River Remedy, as well as received the 2012 Silver Wing Award of Merit for the design and development of Renewable Water Resources’ Annual Report to the Community. Accepting these awards for their team’s work was DNA Account Manager Emily Kosa and Account Coordinator Meg Ried, presented by current SCPRSA President Alice Grey Harrison.

SCPRSA’s Mercury Awards recognize public relations programs and campaigns, while the Silver Wing Awards recognize outstanding tactics used in those campaigns. Public relations practitioners across the state are eligible to enter the awards competition, which was judged this year by the PRSA chapter in Roanoke, Virginia.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for nonprofit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for nonprofit organizations. For more information, call 864.235.0959 x2 or visit www.dnacc.com.

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Debbie Nelson is the founder of DNA Creative Communications, a marketing and public relations firm in Greenville, SC. She holds a AB degree from Smith College, a MHSA from the University of Michigan and an MBA from The Citadel. Connect with Debbie on
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Testimonials

I value your insight, support and friendship. Thank you for all you do to strengthen the nonprofit sector in our community.

Derek Lewis, Greenville First Steps

I cannot express our gratitude for all you have done for our organization and for local cancer patients. Your services will speak for our agency for years to come.

Joyce Boyette, Cancer Society of Greenville County

You and your fantastic team did exactly what we needed and added value to our work in Greenville County Schools. Throughout the year your staff was extremely helpful and promptly responded to our needs.

Grier Mullins, Public Education Partners

Thank you so much for all your help. The event was fantastic and I am grateful for the special consideration you gave to us during our statewide campaign.

Jamie Moon, The Institute for Child Success

You guided us and nudged us in such a positive and kind way. It all seemed magical in how you made interviews and highlights in the media appear out of thin air.

Nilly Barr, Eating Disorders Awareness

I want to thank you for an immensely challenging and apropos day of instruction, dialogue and counsel. The tenor of the Shine A Light training events are model (I have been involved in many over the years and I can spot a legitimate and time-worthy event), and the quality of the trainer has been excellent.

Jim Powell, Home Works of America

Attending the DNA Shine the Light Series Workshops has been a special part of 2012. Thank you so much for all you do to put such wonderful programs together.

Anne Barr, Greenville County Museum of Art

I just wanted to let you know that the training yesterday on social media was outstanding. This may have been the most beneficial training we’ve ever participated in, in terms of immediate, practical application. Thanks!

Mary Capers Bledsoe, SC YMCA Youth in Government

DNA’s training was the GPS for our social media strategic planning! Their facts, tried-and-true tips, and overall expertise saved us valuable time in navigating these ever-changing waters. Can’t think of a better first mate on this voyage.