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Second-party data is all about complete data transparency. You choose your data sets and know exactly the audience you’re reaching.

At

ownerIQ

We are driven by the belief that marketers at retailers, brands and ALL company types should operate in a more transparent data economy. By building a thriving second-party data marketplace, ownerIQ aspires to make audience data more relevant and effective.

ownerIQ’s second-party data marketplace, the industry’s largest and most transparent, gives retailers, brands, and agencies complete control over who they want to target with their advertising while allowing data partners to approve and/or deny those requesting to target their audience. The makeup of every ownerIQ audience can be broken out so advertisers know exactly who is being targeted with their valuable ad dollars.