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‘Vivid Sydney’ 2016 Smashes Visitor Record With 2.3 Million

Vivid Sydney has once again shown its lure as a major international festival cracking the 2-million visitor mark.

Minister For Trade, Tourism & Major Events, Stuart Ayres, said more than 2.3 million people attended the world’s biggest festival of light, music & ideas – an increase of 35.4% on last year’s attendance of 1.7 million.

“Vivid Sydney 2016 is officially our biggest year yet with a record 2.31 million visitors. That’s on par with the population of Brisbane & demonstrates the momentous growth and enduring popularity of this world-class festival” Mr Ayres said.

“Vivid Sydney showcases Sydney as a global hub of art, technology and innovation & is a serious driver of business for the state’s visitor economy”

“A standout area of growth this year has been the number of visitors travelling to New South Wales (NSW) on specific Vivid Sydney travel packages, with a remarkable 88,300 packages sold, up an incredible 104% on 2015 figures.”

“The team is immensely proud of Vivid Sydney 2016 & the crowd numbers speak for themselves. We look forward to doing it all again next year with more light, art & music that will dazzle people from all around the world.”

The Vivid Music program recorded substantial growth with more than 132,000 attendees at the 190 performances staged at venues across the city. A further 54,000 attendees participated in the Vivid Ideas program.