If he was in the Big Brother house, he’d be the first to go because he’s so unpopular – he can’t even talk properly

Nasty Nick Bateman

The Labour leader panned the Channel 5 show for promoting a “something for nothing celebrity culture”.

In a rant that risks driving away even more Labour voters, he slated the “false dreams” shows like BB and ITV’s X Factor offer contestants.

He said it was wrong to let youngsters believe that winning a “one-in-a-million chance” of stardom was a good thing.

In an interview on Radio 5 Live yesterday, Red Ed attacked “the idea that the way you can succeed at being famous for being famous is about just making an appearance on Big Brother”.

When it was pointed out that Jade Goody went on to be an “extraordinary example of somebody who captured the nation’s heart”, Mr Miliband said: “You have to show young people that there’s a future for them which is based not on dreams which, frankly, most people are not going to realise.

“That’s the problem about celebrity culture, it’s a one-in-a-million chance.

“For those who get the chance, great. You have to show the 999,000 others that there’s another way.”

But celebs on Channel 5’s The Wright Stuff later said taking a swipe at reality shows was not the smartest move if Labour want to restore their shattered credibility.

Strictly Come Dancing contestant and journalist Donal MacIntyre, 45, said fans of Big Brother were the very people Mr Miliband should be trying to win over.

He said: “I looked after Jade for the last year of her life and she absolutely loved what Big Brother brought to her. Because of the show her short life was as fulfilling and happy as it could have been.

“She met people and travelled to places she could only have dreamed of. For her, it was all a dream come true. She loved that show.”

Speaker’s wife and Labour supporter Sally Bercow, 41 – now a columnist on the Daily Star Sunday – said she was “very proud” of her appearance on Celebrity Big Brother, saying she had “a blast” in the fly-in-the-wall house.