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marketed them as healthier than conventional cigarettes. These claims, refuted by researchers,1 failed to lure consumers. Each reincarnation of HNB was commercially unsuccessful, and most HNB products were discontinued shortly after their introduction. Un

Reynolds American Inc. is expected to apply its successful product innovation strategy with top-selling menthol brand Newport if the manufacturer gains federal anti-trust approval of its $27.4 billion offer for Lorillard Inc. A leading industry analyst,

Lorillard's e-cigarette, Blu eCig, is currently the number one e-cigarette with a 49% market share in the U.S. This comes as a result of the intense marketing and investment Lorillard has put behind the e-cig brand. The current investment cost means that

Conducted in Japan over a three-month period by the well-known clinical research organization, the Osaki Hospital Tokyo Heart Center, the study showed that smokers who switched to IQOS: Reduced their exposure to 15 harmful chemicals to levels that approa

Electronic cigarette makers and sellers are making all kinds of health claims, many of which likely won't stand up to scrutiny under recently announced FDA regulation, a new study has found.... On top of advertising the products as a good way to quit smok

We discovered last week that Tychus’ trademark cigar was missing from the open beta version of Heroes of the Storm, and some people were rather upset about it—bro is always chewing on that thing...Blizz wanted to hit the equivalent of a teen rating aroun

Backed by three vaping-advocacy groups, Not Blowing Smoke borrows font, design elements, and imagery from the state's website... The vaping camp also launched a Twitter account that uses the state campaign's name — Still Blowing Smoke — but with this tagl

Dartmouth researchers have taken an important step in the ongoing battle against secondhand tobacco smoke. They have pioneered the development of a breakthrough device that can immediately detect the presence of secondhand smoke and even third-hand smoke