If you're trying to build a brand name for yourself, make sure you're visible online. One of the best ways to be "seen" today is on a social media site. Social media sites are a great way to market yourself which can boost your recognition. How you make use of these sites can play a huge role in determining whether or not your business succeeds. Here's some tips to use for succeeding at social media marketing.

Be sure that you have a blog, and keep the content fresh with helpful information. If you're having a promotion or a sale, make sure to post it to your blog. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. - make sure you post these to your blog as well.

If you have a blog, use a "Retweet" button at the top of every blog post. You will get people to post your blog using Twitter by placing this button there. You will get more exposure this way.

When launching your marketing campaign on social media, invite all of your friends, relatives and contacts to your site. While not everyone may be directly interested in what your company has to offer, it helps to get your name out there. This also allows them to refer others to your company.

Social media marketing is all about social networking, so you need to tie your different sites together within the same network. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and "like" your Facebook page. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. Link your marketing across different social media platforms for increased customer traffic.

To make customers want your social media marketing, run exclusive specials that can only be had by following you on social media sites. If they're noticing deals that they can't get elsewhere on their page, they will pay a lot more attention to your social media marketing. This leads to them telling their friends, which costs you nothing.

When you use these tips to advertise on social media, you'll quickly realize how effective they are for drumming up new business and keeping existing customers happy. If you are new to this area of marketing, you will soon see these ideas as a great way of generating business, increasing the awareness of your business and getting a bigger customer base.