9.
What you need to know to get in front of your competition!
• Who are your Top 10 hyper local
competitors?
• What is their internet strategy?
• How can I compete?
• What are my prospects searching
for and how are they going to
find me?

30.
Top 10 Advance Techniques
1. Sign up for daily deals with Living Social and Groupon (learn their copy writing, social
media, and clientele)
2. Build your list and social profiles with local business owners
(Chambers, BNI, LeTip, Toastmasters, Local Directories – See Screenshot -
http://goo.gl/EIMbg9 )
3. Connect with the 5,791 people on LinkedIn that live and work in a 10 mile radius of your
zip code (see screenshot – slide 32)
4. Use FolowerWonk.com to find most influential (See Screenshot – slide 33)
5. Join #YouLocalArea groups on LinkedIn, Facebook, Google+ and/or start groups
6. Ask your customers to share the #GreatAmericanDeals and make it really easy to share on
their profiles
7. Connect your social profiles with the companies that are doing deals with
you/competitors. (Groupon and Living Social)
8. *Look up FourSquare "Specials“ (See Screenshot – slide 34)* (Gregg Towsley Favorite)
9. Build a list of the top 5-10 most active people on social media (who has the biggest and
most active email list) in your area
10. When you launch a new deal, share it on as many profiles as possible. (HootSuite and
http://goo.gl/oRN4S5)
Bonus - Set up an RSS feed to pull in every single news story or citation in your zipcode. (Yahoo
Pipes, Google Alerts, Local Newspapers, Talkwalker
Alerts, Twitter, Facebook, Pinterest, Bing News, Yahoo News, Google