One of the best time savers a website owner can use is outsourcing creation of their website content. By hiring a professional writing service or freelance writer you can free yourself up to do various other tasks on your site; tasks that you’re probably more efficient at doing than writing content.

You’re likely to have concerns the first time you hire outside help for content creation. One of the greatest concerns in retaining a freelancer or content creation company is likely to be whether your content is original, and was actually created per your specifications. Put more bluntly, you want to be confident that your content was not plagiarized or stolen from some other online source.

You can get some idea of the quality of an article or other piece of content just by taking a quick read through it and perhaps running a spellchecker. But how can you tell if the content you’ve paid for is original, and not simply copied or repurposed from some other online resource?

Available Tools

There are a number of different online tools available to help you evaluate the originality of any particular piece of content. Some of the most popular free tools include:

These free tools often have limitations on their use (such as the number of times you can use the tool in a given time period, or the size of the article that can be checked). There are also many paid tools that can provide a broader search scope, and the ability to check larger articles.

Research The Tools You Use

Before you rely too much on a particular online plagiarism checker, it’s worth learning more about how the tool you choose is accomplishing its search. For example, different online plagiarism checkers use different techniques for checking against other online articles. Some plagiarism checkers rely on Google search technology, while others use Bing or Yahoo!. Some plagiarism checkers parse a few phrases within the article you’re checking, while others run a different type of analysis.

Beware False Positives

Keep in mind that these online tools should be used not as dispositive evidence of plagiarism, but they can provide you with a place to start looking. Occasionally these tools will highlight articles as being potential sources for the article you’ve purchased. Review each of the articles that have been flagged by your online plagiarism tool and make your own critical evaluation of whether the content you’ve purchased was improperly copied from these other sources.

To the extent that you outsource your content creation, it might be prudent to start with a few smaller projects before you expand the scope of your relationship. As you become more confident in your writers you’ll be able to use them more frequently.

Author : Blue Cloud

Just a normal software developer who love to write code. Developing professional software since 1999. After working in the software industry for many years, I've started my own website to share knowledges and experiences.