Super Bowl sells all of its ad slots 2 months before the game

9:11 PM,
Dec. 4, 2013

MetLife Stadium in East Rutherford, N.J., is the scheduled host site for the 2014 Super Bowl on Feb. 2.

Written by

Bruce Horowitz | | USA Today

The final gun has sounded for Super Bowl advertisers. Now, the real off-the-field action begins.

Fox has sold out all of its TV broadcast slots roughly two months before the Feb. 2 football championship in New Jersey, the company announced Wednesday. The sellout comes about one month earlier than did CBS's sellout announcement for the last Super Bowl.

"It's the worst kept secret," says Neil Mulcahy, executive vice president of Fox Sports. "The demand has been incredible. Having the game in the New York market this year meant a lot to people wanting to be there." ...