STAR India gets fans on board for Sachin's farewell campaign

STAR India gets fans on board for Sachin's farewell campaign

STAR India, the title sponsor and broadcaster of the coming India-West Indies test series, plans to pull out all the stops for Sachin Tendulkar’s last test series.

The broadcaster will run promotional activities across its entertainment and sports networks in the run-up to the series and roll out special initiatives to make the event larger than life.

Apart from massive undertakings for promotions in print, television and outdoor media, the network is launching interactive campaigns for fans across the nation.

STAR India has launched a campaign Cheer for Sachin to pay tribute to him as he gets ready to play the farewell series against West Indies on November 6 at Eden Gardens in Kolkata. STAR India is targeting to break the record for the highest number of cheers garnered by a campaign.

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Image: An Indian cricket supporter kneels in front of a wax figure of Sachin Tendulkar during a promotional event at the Sydney Cricket Ground April 20, 2013.Photographs: David Gray/Reuters

STAR India gets fans on board for Sachin's farewell campaign

Gayatri Yadav, executive vice-president (marketing and communications) at STAR India, said: “Our philosophy has been to take fans closer to their heroes because as official broadcasters, we play the critical role of an enabler.

“We are extending the invitation to all Sachin fans through this campaign to come out and thank the Llittle Master for a wonderful career in which he took Indian cricket to newer heights.

“We believe there cannot be a bigger opportunity for Sachin fans to show support and be a part of history in making as he gets ready for one last time to play for India.”

Additionally, the broadcaster will use a special FanCam enabling fans to say ‘I was there’ as they enjoy the historic moment.

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Image: Sachin Tendulkar, along with his wife Anjali, arrives at the Indian parliament to be sworn in as a member of parliament in New Delhi.Photographs: Reuters