Monday, September 12, 2016

Netherlands August 2016

The new darling of Dutch fleet buyers

Tesla Model S Back At #1

The sales hangover continues, with sales (952) down just 47% YoY, with this August being the second best selling month of the year.

Looking at the Top 5 ranking, the Monthly Best Seller award went for the third time this year to the Tesla Model S, with 129 deliveries, followed by the VW Passat GTE (119 units, year best) and the Mercedes C350e.

The Audi Q7 e-Tron reached #4 in its second full sales month, scoring a new record (91 units) for the German barge SUV, with these first signs, it won't be long until Audi's new plug-in reaches the Best Seller status.

Pl

Model

Sales

1

Tesla Model S

129

2

Volkswagen Passat GTE

119

3

Mercedes C350e

111

4

Audi Q7 e-Tron

91

5

BMW 330e

85

In the YTD ranking, it has been an entertaining race for the leadership, with the Volvo XC90 PHEV and Tesla Model S changing positions every passing month, this time it is the Californian Sports Sedan that sits at the throne, expect the Model S to increase the lead in September with the usual last-month-of-the-quarter-peak, now if that will be enough to secure the leadership for the rest of the year... I doubt it.

As the Dutch EV market returns to its PHEV roots, the few all-electric models in top positions are dropping, the Nissan Leaf was down one position to Sixth, surpassed by the Mercedes C350e, while the #10 Renault Zoe dropped to #12 and the VW e-Golf went down from #13 to #14.

Exception to this rule is the 33kWh-improved BMW i3, scoring 75 units, its best result of the year, with only one unit belonging to the Rex type. An important change, considering that until now, only 1/3 of the i3's in the Netherlands were BEV's.

Big climbers in the ranking were the Audi Q7 e-Tron, up five positions to #10, the Cayenne Plug-in, which climbed two positions to #17 and the Tesla Model X, that jumped six places to #24. An interesting fact is that all these three plug-ins belong to the Luxury SUV class, currently the hottest place to be for plug-ins.

A twilight-zone event in this market is the performance of the Toyota Prius Plug-in, despite running out of production for over a year, it is still selling in significant numbers (13 units last month), inclusively its YTD sales jumped 96% YoY! Where does the Dutch Toyota importer finds these units? Who knows, by this time, the plug-in Prius is the most active undead of the EV market...

Looking at the manufacturers ranking, BMW's strong line up has helped it to maintain the leadership (22%), while the #2 Volvo (18%, down 1%) is looking to Tesla (17%) through the rear view mirror with increasing concern.

Pl

Netherlands

Aug.

YTD

%

'15Pl

1

2

Tesla Model S

Volvo XC90 T8

129

64

1.044

1.005

16

16

8

7

3

BMW 330e

85

764

12

25

4

Volkswagen Passat GTE

119

565

9

6

5

6

7

8

9

10
11

Mercedes C350eNissan Leaf
BMW 225xe Active Tourer

BMW i3 *

Volvo V60 Plug-In
Audi Q7 e-TronMitsubishi Outlander PHEV

111

18

47

75

33
91

25

477

440

343

224

165
153

143

8

7

5

4

3
2

2

5

13

17
12

3
N/A
1

12

Renault Zoe

14

140

2

14

13

Volkswagen Golf GTE

31

136

2

2

14

Volkswagen e-Golf

6

118

2

28

15

Mercedes B250e

8

94

1

19

16
17
18

Volkswagen e-Up!
Porsche Cayenne Plug-In
Audi A3 e-Tron

3
10
6

63
60
57

1
1
1

28
10
4

19

Toyota Prius Plug-In

13

55

1

22

20

21

22

23

24

25

26

27

28

29

30

31
32
33
34

Nissan e-NV200 / Evalia
BMW X5 40e

BMW i8
Mercedes GLE500eTesla Model X

Kia Soul EV
Porsche Panamera Plug-In

Peugeot iOnRenault Kangoo ZE

Renault TwizyFord C-Max EnergiBMW 740e

Mitsubishi I-Miev

Mercedes S500e

Smart Fortwo ED

3

7

4

25

10

7

1

5

1
1

53

43

36

32

30

28

18

15

14

13

6
5

4

3
2

1

1

1

1

0

0

0

0

0

0

0
0

0

0
0

15

11

20
27
N/A

24
21
N/A

25

28

9
N/A

30

18

15

TOTAL

952

6.348

100

* - 74 Bev + 1 Rex

Source: RAI Vereniging

Regular Hybrids + Plug-ins Ranking

Pl

Model

Sales

1

Toyota Yaris Hybrid

285

2

Toyota Auris Hybrid

213

3

Kia Niro

181

4

Tesla Model S

129

5

VW Passat GTE

119

If we add regular hybrids to plug-ins, the regular hybrid Best Sellers, the Toyota Yaris and Auris Hybrid, have a new contender to deal with, the Kia Niro dedicated hybrid is already Third, with the faux-SUV menacing Toyota's long leading record in this class.

Plug-ins are also represented, with the Tesla Model S reaching Fourth and the VW Passat GTE #5.

1 comment:

The reason for the big boost in BMW i3 sales is most likely the huge marketing campaign that's going on in The Netherlands at the moment. In the last month (or two?) there's been posters in bus-stops, radio commercials, etc.