How nomadicfreedom started their logo design journey

Summary

BadAssLifeStyle.com needs a logo. We want something to represent our company values. See below.

Company name

BadAssLifeStyle.com

What inspires you and how do you envision the design for your business?

VALUES, BELIEFS, AND MISSION OF THE COMPANY:

BadAss LifeStyle is an online membership based website. Our content is primarily informational products (ebooks, videos, audio, interviews, newsletters, how-to's etc.) designed to inspire and educate members on ways to live an amazing life. We accomplish this however, in a very unique and untraditional way. We don't have a cheesy self-help guru vibe. Instead, we do things like stunt driving, parkour, world travel, Krav Maga, GunSite, Urban Escape & Evasion ,etc & then find a way to tie a message into it that people can learn from and apply in their lives. We're about defining your own road in life rather than letting others dictate it for you. We provide members with weekly comfort zone challenges that are well, designed to get them out of their comfort zone. We get people to think beyond their current vision of themselves and to have them start viewing themselves as a badasses meant to kick butt in every area of their life. We are extremists. We are non-conformists. We are badass b/c we live the life we want.

Some movies that are similar to the mindset of the primary founder:
Bourne Identity, Bourne Supremacy, etc. From multiple passports, to high speed car chases, breaking out of handcuffs, and more...the founder has all these skills.
James Bond...She's got a bit of a spy in her and she's highly intelligent.
Into the Wild...She's constantly seeking ways to challenge herself and her way of thinking. Her highest value is freedom. She believes in living her life on her own terms.

Her degrees were in Entrepreneurship (business) and Spirituality. She's going to use her badass lifestyle to teach business and life principles that help one live an awesome, meaningful, and purpose driven life.

Wants

Something that represents the following: Unique (We are non-conformists). Strong. Gender Neutral (the founder is a young, attractive, blonde female and she will be the one in most of the badass videos. But she wants to make sure that the brand appeals to both genders so the logo can't be overly offensive. However, she said that a slight sex appeal is OK.) Cool (Because we're cool and we do cool things). Should have an image/design/drawing with it. I don't want just text.

Don't want

Nothing too corporate looking. We are intelligent but we're not the suit and tie type. No pink. We do NOT want a picture of a donkey. We do NOT want a picture of a butt. I don't want just text. I want some little design/image/drawing with it. No pictures of devils or horns. No middle fingers.