The American Egg Board is launching a campaign to improve the image of eggs. Their chairman got a spot on yesterday’s Rachel Ray show, and they’ve also bought off Sesame Street’s Cookie Monster to endorse eggs. Here’s the Egg Board’s chairman on the upcoming campaign:

Education is a key component of the Good Egg Project, and through this initiative we hope to share with kids and adults the story of an egg’s journey from farm to table and encourage them to become ‘good eggs’ in their communities.

Want to bet that “the story of an egg’s journey from farm to table” contains zero footage of battery cages? (Thanks, Venkat.) Link.