"Not many of us like thinking about death - especially our own. But making plans for what happens after you're gone is really important for the people you leave behind. So today, we're launching a new feature that makes it easy to tell Google what you want done with your digital assets when you die or can no longer use your account." Trailblazing. If you ever wonder why people tend to be favourable to Google - despite its many failing - it's stuff like this. While others are running cringe-inducing marketing campaigns or planning yet another patent lawsuit, Google gives users an immeasurably important feature like this. If you recently lost somebody, you will understand.