As rumored, Google’s CEO Eric Schmidt is already telling the US government what iAds mean for the mobile ad market. And the bottom line for him? iAds mean the FTC should approve Google’s acquisition of AdMob.

According to Reuters, Schmidt thinks iAds pretty much make his case for him:

Apple’s plan to make a foray into the advertising market with iAd, was “evidence of a highly competitive market.”

“It just seems obvious to me,” said Schmidt.

Of course, Quattro was already a player in the app ad market, so it’s not like Apple’s introducing a totally new entity. However, with Apple’s backing, Quattro may be positioned to truly compete with a giant like Google.

It looks like Google definitely needs the help. According to Reuters:

FTC staff have been canvassing app developers to try to line up support to fight the deal, said one developer, who asked to remain unidentified because he had been interviewed by FTC attorneys.

“It’s been really interesting talking to them because they are so dead set against this,” said the developer. “They have been clearly positioning to try to stop this.”