Contract bags GE Corporate account

Contract Delhi has recently bagged General Electric's Corporate advertising account. The size of the account is estimated to be close to Rs. 4 crores. GE Corporate's advertising initiatives out of Delhi are primarily geared to support the various GE group companies initiatives.

GE Corporate's advertising initiatives out of Delhi are primarily geared to support the various GE group companies initiatives including those of GE Capital, GE Power, GE Medical Systems, GE Plastics, GE Apaar Lighting, GE Appliances and GE SBI cards. Senior officials at both GE and Contract Delhi confirmed this development to exchange4media.

Contract Delhi is expected to deliver focused communication for each of the GE businesses in India including recruitment advertising. The account was won by Contract Delhi after a pitch involving several agencies including Publicis and after weeks of deliberations and strategy presentations. Contract's national presence and a distinctive creative strategy helped it win the GE Corporate account.

Advertising and media watchers would remember the memorable " We bring good things to life" campaign by GE some time back and also the " What are we doing here" TV commercials on CNBC India which have been extensions of GE's worldwide campaigns in India. With this new agency alignment GE India is likely to come up with tactical press advertisements to communicate its various initiatives to Indian audiences soon.