Sending direct mail pieces is one of the best ways to inform customers and prospects about special events or news about your business. They’re particularly great for announcing special, limited time promotions. Most business owners know that they should be using direct mail advertising as a part of their marketing package, but know little about the specific benefits they can gain from using it.

In today’s Internet-savvy world, it seems like most people live out their lives online. Wherever we go, we’re within arms reach of some electronic device or another. With so much digital technology surrounding us, it’s inevitable that marketers have shifted much focus to targeting people online. But with this massive shift in customer behaviour, is print marketing still a relevant part of your marketing strategy?

When it comes to creating a marketing plan, one of the most important things you should outline is your target audience. If you don’t know who your ideal customers are, how can you create an effective marketing plan to reach them? The simple answer: you can’t.

When it comes to QR code marketing, companies either knock it out of the park, or they crash and burn. Although some people believe that the QR code has lost its touch and is no longer an effective marketing tool, the truth is QR codes are still relevant; however they must be accompanied by a well-executed QR code strategy. Since QR codes are free to generate, they have a high...

What is Variable Data Printing? In the simplest terms, variable data printing adds unique elements to each individual piece in a print run. This can be as simple as adding different names and addresses to a batch of postcards, to including variable images or recommended products based on your customer data.

There’s nothing like coming home, after a long day of work, to find your mailbox overflowing with junk. Ugh. The fact is, most direct mailers are not only ignored, but there is a certain stigma attached to this form of advertising. If this is true, then why do marketers keeping creating them? Well, when done properly, direct mail campaigns are not only extremely effective, but they’re a trackable form of...

Integrating one to one marketing into your marketing strategy sets you apart from other brands. Our world is saturated with advertising that seeks to appeal to the world as a whole. With one to one marketing, your direct mail and other marketing pieces are able to zero in on your clients and provide uniquely personalized marketing.