Europe - Shure Incorporated has announced plans to continue its expansion in northern Europe with the appointment of Julian Simpson as market development manager. In this role, Simpson will build direct relationships with end customers in the region to better understand their requirements and find solutions that best meet their needs, while working closely with key channel distributors. The appointment will enable Shure to support its channel partners in Sweden, Norway, Denmark, and Finland. The company will not sell direct, but Simpson will step in to drive business to appointed distributors, including Benum Sweden, Benum Norway, Matrix Sales Denmark, and Intersonic Finland. “Shure’s focus on developing and nurturing the Nordic market is one that we are steadfastly committed to,” comments Rob Smith, senior director, global integrated systems sales at Shure. “The market evolution of this region, and the esteemed reputation of our channel partners, have made it abundantly clear that our investment is a welcomed one. We very much look forward to working alongside Julian to concentrate on further developing the Systems market in the Nordics.” Simpson is qualified as a broadcast engineer with the BBC in London and subsequently gained a Master’s degree from Cambridge University in Environmental Architecture with a focus on acoustics and lighting. He has served as an associate member of the Institute of Acoustics for the past 25 years and has primarily worked with electroacoustic systems throughout his career. “Having Julian on board is a welcome addition to our sales process,” adds Karl Kahlau, division manager of systems and Shure country manager, at Benum Sweden AB. “His background is well suited to help Shure’s Nordic distributors grow in the Integrated Systems market and we welcome Julian to our team, embracing his valuable contribution towards our mutual goals.” (Jim Evans)