New Delhi: IT giant IBM has set up a centre in Bangalore that will offer solutions to automate and accelerate the purchasing, sales and customer service functions.

The new Centre of Excellence (CoE) at the India Software Lab will offer solutions to organisations across India, South Asia and Asia Pacific.

The CoE will consist of a team of 25 technical experts selected from the business to business and commerce enterprise marketing management teams from India Software Lab, IBM said in a statement.

India Software Lab (ISL) is one of the largest product development centers for IBM globally. ISL focuses on developing products, technology and solutions for IBM Software Group, IBM Systems and Technology Group and IBM Engineering & Technology Services.

"By bringing together a powerful combination of technical expertise, domain knowledge, and best practices from IBM's extensive global engagements, the CoE will offer innovative solutions to automate and accelerate the purchasing, marketing, sales and customer service functions to organisations across India, South Asia and Asia Pacific," India Software Lab Vice-President Gopalakrishnan said.

IBM commerce solutions have enabled customers like ING to increase average campaign response rates and expects to reduce its direct marketing costs by 35 per cent per year, the company added.

"The CoE for Smarter Commerce, will work closely with the business teams on customizing Smarter Commerce solutions for companies. These solutions, across different technology platforms, will integrate and more effectively manage the value chain across buying, marketing, selling and service processes for different sectors," Gopalakrishnan said.

In India, IBM is working with leading companies in retail, financial services, auto and manufacturing sectors.