CART is #1 when it
comes to delivering the key consumer markets to a sponsor

CART's lineup of races for 2003 is shaping up to be its best schedule to date. One by one CART is trashing the races with low
attendance, and replacing them with absolute winners - races that not only
deliver a large attendance, but ones that are conducive to wooing
sponsors.

It's no secret that racing is expensive. It costs a lot of money to
run a race team, and sponsorship is the lifeblood of the sport. CART
and its teams have to fight NASCAR, IRL, F1 and ALMS for its share of
sponsor dollars. The consumer markets that a race series can deliver
is important when trying to land the next big deal. Sponsors like to
use races as a backdrop to entertain its most important employees and
customers. They also like to go into a market before and during an
event and use the race as part of their marketing strategy. In that regard, CART is #1 in the world.

No other race series in the world can deliver to a
sponsor, the value CART can bring. Not only does CART deliver the
powerful #1 consumer market in the world, the NAFTA market (USA, Canada and Mexico), it also delivers Europe
(Germany and UK), the Pacific Rim (Japan, Australia and eventually China)
and is poised for a possible return to Brazil and the South American market.
Certainly F1 brings almost the same global reach, but the cost to enter F1
and participate as a sponsor is astronomical.

In today's
global economy there are not too many sports that can deliver a sponsor the
multitude of markets CART and F1 can. Most sports, and even the IRL
and NASCAR, are strictly domestic products that appeal to a single domestic
audience. Because CART can deliver the same worldwide reach that F1
can, but at a bargain price, it's just a matter of time before sponsors
stand up and take notice. Some already are. However, CART shot
itself in the foot for 2002 by not having its International TV package in
place by the start of the season. Now they are scrambling to get it
done by the 2nd race in Long Beach, and even then, it won't be anywhere near
as far reaching as it needs to eventually be.

With that said, CART is on the right track toward building a solid 22 race
schedule in the coming years.
In the table below, we analyze CART's 2003 (we include Brazil, but that race
is iffy at best for 2003) venues and what they offer an existing or
potentially new sponsor coming into the series.

Event

Market

GNP Rank

Analysis

St. Petersburg/Sebring, FL

Spring Training Early Feb

NAFTA/USA

1

Spring Training in 2003 will start in St. Petersburg for the off-track
activities and then move to Sebring (long course) for the on-track stuff.
See below for more discussion on this market.

St. Petersburg, FL

February 21-23, 2003

NAFTA/USA

1

The St. Petersburg/Tampa Bay market in
and of itself, it has the 14th largest profile in terms of attractive
marketplaces. And when you combine that with what's available in the
Orlando, Daytona Beach market, you end up with the fifth largest DMA in the
country, which speaks to the strength of that central Florida region and
ability to attract a very strong and substantial audience.
In that regard, not only do they have strong demographics, but
there's a very large and growing Hispanic market there, too, which as you
know plays into the strength of the CART FedEx Championship Series.

Monterrey, Mexico

March 7-9, 2003

NAFTA/Mexico

16

Monterrey has turned out to be one of the top-3 best attended races on the
CART circuit. It's situated just 2-hours south of Texas in probably
the wealthiest state in Mexico. Very industrial and very much in tune
with the USA. Toyota will begin selling cars in Mexico soon, and they
are very happy CART races in Mexico. NAFTA is beginning to have a
significant impact on Mexico, and I would expect it will climb in the GNP
rankings in the next 10-years.

Brazil?

Salvador street course

South America

8

Whether CART goes back to Brazil again and tries to rebuild what was a
fairly successful race, remains to be seen. CART still has a fair
number of Brazilian drivers, but the economy in South American is quite weak
at the moment, so companies are not knocking down CART's door for a Brazil
race at the moment.

Houston, TX

Street Course (Revised)

NAFTA/USA

1

Houston has the potential to be an excellent market for CART, and Texaco
Havoline, the sponsor for Newman Haas is headquartered there. However, the
original Houston layout was very Mickey Mouse and needs a serious overhaul.
We expect this race to move from the Autumn to the Spring starting in 2003.

Long Beach, CA

1.99 Mile Street

NAFTA/USA

1

Long Beach is CART's premier event. Though several other venues draw a
bigger 3-day crowd, it's still hard to beat the ambiance of LB, with the
movie stars, fantastic weather, and a long history. It is America's
version of Monaco. LB is in the Los Angeles basin, one of the most
populated and wealthiest regions in all the USA.

Motegi, Japan (Sat.)

1.549 Mile Oval

Pacific Rim/ Japan & China

2

Japan has the 2nd largest GNP in the world. Not only do Toyota and
Honda compete in CART, there's talk of Mazda coming in too. Japan is
important to many CART sponsors, and the race in Motegi has been growing in
size, with last years race day attendance capped at 73,000. We hear
this year the cap will go higher as they learn how to move that many people
up and down the mountain top where Motegi resides. We expect CART will
eventually add China to its Asia venues.

Indianapolis, IN

2.5 mile Oval (IRL race)

NAFTA/USA

1

Although not a CART race, but an IRL race, many of CART teams compete in The
Greatest Spectacle in Racing, and it's the one race every sponsor wants to
win. Except for tobacco sponsored cars that are limited to one series
or the other per the tobacco Master Settlement Agreement, a sponsor in CART
gets to go to Indy as icing on the cake.

West Allis, WI

1.032 Mile Oval

NAFTA/USA

1

One the the oldest venues on the CART circuit, it certainly has a
history of some great races. Unfortunately attendance in recent years
has shrunk, as it has on most oval tracks. Miller Breweries,
headquartered in Milwaukee, used to sponsor a car in CART, but not any
longer, they only do the Indy 500. Therefore, it's questionable how
many CART sponsors are that keen on the Milwaukee market. If they
could fill the grandstands again, then racing there would make a lot more
sense than it does now.

Monterey, CA

2.238 Mile Road Course

NAFTA/USA

1

About 1.5 hours from San Francisco and 1-hour from Silicon Valley, this
venue should be good for high-tech sponsors. However, attendance has
been down since the race is no longer the season closer, and it remains to
be seen whether a move to June can increase the gate. The track is
undergoing some major improvements, including the addition of F1-style
garages and corporate suites, which should help to pamper the corporate
guests.

Portland, OR.

1.967 Mile Road Course

NAFTA/USA

1

Portland is a popular stop on the CART FedEx trail, with over 70,000 usually
in attendance on race day. Not the best venue in terms of generating
sponsorship in the series, it does serve the important NW USA market.

Chicago, Il

Street race?

NAFTA/USA

1

Chicago is one of the biggest consumer markets in the USA, and has all the
makings of a fantastic venue. CART just needs to get away from the
oval and onto the downtown streets, preferably in conjunction with the
Taste of Chicago weekend (1 million + people) and this race will turn
into an overnight success and a sponsor magnet.

Toronto, Ontario, CN

1.721 Mile Street Circuit

NAFTA/Canada

9

Toronto is one of the best attended races on the CART calendar, and is one
of three key events for CART in the Canadian/NAFTA market.. It's a
fantastic City, perfect for entertaining corporate guests, and the City
really gets behind the event.

Cleveland, OH

2.106 Mile Airport Circuit

NAFTA/USA

1

When the race promoter tried to bring in the IRL instead of CART, the
Cleveland fans got so mad and put so much pressure on the Mayors office,
that the City reversed their decision, cancelled the IRL, and brought back
CART. The airport layout makes for one of the best road course events
of the year, and Cleveland is now a booming City and of great interest to
sponsors.

Vancouver, Canada

1.802 Mile Street Circuit

NAFTA/Canada

9

The continuation of this race has been in doubt several times in the past 10
years, but somehow the City always finds a way to work the race around the
nearby development. Usually it's a packed house when CART comes into
town, and along with Toronto and now Montreal, helps CART deliver the
Canadian piece of the NAFTA market.

Lexington, OH

2.258 Mile Road Course

NAFTA/USA

1

One of the oldest stops on the CART FedEx tour, this track is a fan
favorite. It may not be the best place to entertain a corporate guest,
but it certainly helps CART maintain its road course heritage.
However, this track is in serious need of widening (it's way below F1
standards) if it's ever going become anything more than a follow-the-leader
event for the powerful Champ Cars.

Elkhart, Lake, WI

4.048 Mile Road Course

NAFTA/USA

1

Undoubtedly the most popular track from the drivers standpoint, this 4-mile
circuit is one of the best natural terrain road courses in the world.
If you haven't been to Road America and stood in the woods as the cars blast
past, listening to the sound of 17,000 RPM, 900 HP turbo engines bounce of
the tall trees, you haven't lived yet. The only thing holding back
this great circuit from becoming a sponsor magnet, is the lack of pit row
garages and corporate suites so sponsors have a place to entertain their
customers. Bernie Ecclestone would never allow a track to get away
with it, and CART should not either.

Montreal, Canada

4.421 km Road Course

NAFTA/Canada

9

This new French-Canadian addition to the CART circuit is sure to be a fan
and sponsor favorite. Montreal has the atmosphere, the track is in a
beautiful locale, and the Montreal fans love their racing. It's quite
possible this race might become the largest of the three Canadian races in a
very short timeframe. The downtown City of Montreal is a perfect place
to entertain corporate guests.

Denver, Co

2.2 Mile Street Course

NAFTA/USA

1

CART has certainly gone one better than the IRL in the all important Denver
market. While the IRL races way out in Colorado Springs, Colorado (a
tertiary market), CART brings the races right downtown adjacent to the new
Pepsi Center (can you say Motorsports Expo?) and all the best restaurants in
the City. With the backdrop of the Rocky Mountains, this Labor Day
event is sure to be a huge success. Plus, the college students move
back into town right around that time and they're looking for some real
entertainment. CART delivers the USA's future business leaders and
technical minds right into the lap of a sponsor.

Rockingham, England

1.5 Mile Oval (Sat.)

European Union

5

The inaugural race at Rockingham last September was so exciting, it left the
critical British motorsports press breathless. Andrew Baker wrote in
the London Daily Telegraph
"YEARS from now, graying petrolheads will bore their grandchildren
with tales of the day at Rockingham Motor Speedway that changed British
motor racing for good." In Sunday's London Daily Telegram, one of the
more respected London newspapers, the Brough Scott race report stated, this racing, referring to de Ferran's
last corner, last lap pass for the win, made F1 look like a walk in the
park. England is F1's playground, and if CART would open a European
office to help promote this race and the German race and make them sellouts,
perhaps many of the manufacturers will look at what they're spending in F1
and say, what are we nuts, CART's where it's at!

Lausitz, Germany

2.0 Mile Oval (Sat.)

European Union

3

With 87,000 people on hand for the first event in 2001, this race is in the
3rd largest GNP market in the world, Germany. It was a rousing success by
all measures, this despite the tragic events of September 11th and Alex
Zanardi's near-death accident. However, the track is in the former
Eastern Germany while most of the corporate world is in Western Germany.
This has made it difficult for the promoter to attract corporate
involvement, but we think the addition of a German engine manufacturer back
into CART would solve that problem overnight.

Mexico City, Mexico

TBD Mile Road Course

NAFTA/Mexico

16

Without a doubt, this race will become the biggest on the 21-race CART
circuit overnight. Mexico City is home to almost 30 million race
starved Mexican's and a key market in the NAFTA domain. As with
Monterrey, Mexico this race, with the potential to draw over 300,000 on race
day, has Toyota rubbing their hands with delight. 300,000 people will leave
all sponsors awe, and is sure to attract new sponsors into the series.
With the addition of this venue, CART delivers the NAFTA market, and the
growing Hispanic market, in a very very big way.

Queensland, Australia

2.795 Mile Street Circuit

Pacific Rim/
Australia

20

Everyone who goes to this race comes away saying what a spectacle it is.
The entire town gets behind this event, and it's one non-stop weekend long
party. While it's pretty far to fly a corporate guest from the USA, it
you do, you've probably landed a customer for life. The only complaint
about this venue, has been CART's inability to land a sponsor from
Australia. However, as we have seen with F1, give an Australian driver
a ride and the corporate sponsors will follow. Attendance tops well
over 200,000 people for this event, and the only thing missing is
back-to-back weekend races with Adelaide and the V8 Supercars.

Fontana, CA

2 Mile Oval

NAFTA/USA

1

Fontana serves the large Southern California market from LA down to San
Diego. The race track makes for some of the most exciting race action
of the year. Fontana is also a great place to entertain corporate
guests as their suites are first-class. Built at the site of the old
Kaiser steel mill, the surrounding area is largely industrial, so to
entertain corporate guests at night, you are looking at a short ride to
nearby San Bernardino. CART once drew over 100,000 at Fontana but the
attendance has dwindled to the 65,000 to 75,000 range in recent years, which
is still respectable.

Miami, FL

1.54 Mile Street Course

NAFTA/USA

1

Miami! Need I say any more? This cosmopolitan City is still a favorite
vacation destination, but it also servers as the gateway to South America
and the Latin America communities. Miami is the commercial center of
Florida, and it's large Hispanic population have many a CART driver to cheer
for. The nightlife in nearby Miami Beach is hopping, and this new venue
(combined weekend with ALMS and TransAm), is going to be a huge success
story. Chris Pook wants to eventually make Miami CART's season finale. For a
sponsor, Miami is sure to please.

GNP
Rank

Country

Merits
for a 'future' CART Race

4

France

CART doesn't race there,
but we have suggested they do so at Bernie Ecclestone's Paul Ricard
circuit. And we know for fact that Paris has expressed an
interest as well.

6

Italy

Imola may lose
their F1 race. CART should be ready to jump in quickly. Monza
would like another big race too.
That would make Maserati and Ferrari very happy.

7

China

7th now, but it is
expected to grow by leaps and bounds over the next 10 years. Is
CART ready to pounce on Shanghai now?

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