'What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends. m sorry, I’m not sorry, but if any of the tactics below seem new to you, you may need to sit down, enjoy your “Hollaback Girl” ring tone for a second, and then answer your flip phone, because 2005 is calling, and it wants its marketing trends back…. CMO Insights Trending

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FIFTH GEAR ANALYTICS

NOVEMBER 16, 2010

[Channel, Trends] 10 Marketing Trends for 2011

Marketers will need to create customer hubs which integrate data from all sources so it can be analyzed and used to make a multitude of business decisions (see Customer Intelligence Trends to Watch in 2011 at www.forrester.com ). Mobile marketing can now move beyond mobile messaging; mobile email, mobile websites and mobile applications will become viable channels for marketers.

The consensus is we need to redouble our efforts to support our channel partners. The executive team wants to leverage your experience and knowledge with emerging trends in content marketing, social media, and especially the use of video in revenue generation. They have asked for a plan on how we can support the channel with an estimated 200 high impact, co-branded videos. Video Vignettes Channel EnablementChapter One Max Wilson, Director of Marketing for WECAN Technologies, received the following email from his boss on Monday morning.

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IT'S ALL ABOUT REVENUE

JANUARY 2, 2013

[Channel, Trends] 9 Trends That Will Upset Your Marketing in 2013

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012. Here are 9 trends with critical effects that will likely upset your marketing in 2013: 1.

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CUSTOMER EXPERIENCE MATRIX

DECEMBER 16, 2013

[Channel, Trends] 4 Marketing Tech Trends To Watch in 2014

Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems. 2014 predictions customer management marketing technology marketing trends Customer Data Platforms mature. Predictive analytics finally take center stage.

This blog post contains the first of ten trends. But it is a series of informed thoughts and hypotheses, often based on some initial data trends we are seeing. Trend #1: A Dismantling of the Sales Machine. Note: We detailed this first trend in the November issue of the Harvard Business Review if you’re interested in learning more.]. Trend #2: Ease of Doing Business Becomes a Priority for Differentiation. Trend #3: Discussing “Personal” and “Emotional” Value Drivers Becomes Encouraged in B2B. Trend #4: Increasing Skepticism of Customer Centricity.
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Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Type of Content : You Tube Channel. There are videos that discuss fashion trends, fashion tips, as well as its television commercials. The design of the channel incorporates links to its online store, Twitter, Facebook, email newsletter and blog. Content Marketing Showcase Series Content Marketing Showcase Series # 10 French Connection YouTube Channel French Connection YouTube Channel Youtique
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[Channel, Trends] The Last 5 Trends Every Sales Exec Should Know for 2013

In late November, we released the first five trends of our annual “10 Trends” blog post. There are two vitally important takeaways from this trend: First, this underscores why the Insight Selling™ approach is so important. ve discussed this in trend #1 and my colleague Brent Adamson has explored this challenge extensively here (this is another must read once you’ve finished this blog post). The sales activities inherent in these stages walk salespeople directly into the “1 in 3” problem articulated in trend #6, above. This rounds out our 10 trends for 2013.
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Users of customer engagement analytics tools, which track all interactions across multiple channels in order to develop a rich and up-to-date view of customers, (including customer behaviors), however, measurably outperform their peers without such business intelligence. This is enabled by not utilizing new channels or marketing tactics just because they appear ‘cool’, but rather by tracking changes in consumer needs and wants through analyzing consumer behavior (e.g. The HBR article briefly mentions Tesco’s multi-channel customer interactions (e.g. annually. could not.
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[Channel, Trends] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In

Scott Brinker, Co-Founder & CTO of Ion Interactive : In his post, What Will Happen with Marketing Technology in 2015 , Scott concisely sums up the overall trend of technology in marketing writing: Whatever label you want to put on them, the number of technical professionals working in the service of marketing is clearly on the rise. Alison Grippo, Principal, Digital Strategy at Sullivan : I think it’s not a question of technology; it’s question of knowing the channels, mediums and moments that are best for your audience reach. Operations & Technology TrendingMORE >>

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