What kind of campaigns does Cobiro create for me?

Anne Buch

September 05, 2018 12:21

Updated

Once you finish the Cobiro setup process, we will create two types of Search campaigns for you. The two campaigns differ as to how they operate using different keyword match types. One of your campaigns will use "Broad Match Modifier" (BMM) and "Phrase Match" (P), whereas the other will use "Exact Match". Your campaigns will be named like this: "Cobiro (Campaign name) (Campaign ID) (P/BMM)" and "Cobiro (Campaign name) (Campaign ID) (Exact)". Using different match types helps us control which searches on Google trigger your ads. Cobiro targets a wider audience by using broad and phrase match in one campaign while the other campaign based on exact match allows us to simultaneously aim for more specific groups of customers. Given multiple advertising approaches, the algorithm can better analyze and optimize the bids and keywords to gain traffic to your website. You can read more about the different keyword match types and their benefits here.