How I Met a Cool Emmy Campaign

It’s Emmy season in TV land, which means studios have begun rolling out trade ads to tout the virtues of their programs.
Of course, the Great Recession has prompted cuts in ad budgets across town. Thankfully, though, creativity hasn’t disappeared.
Take, for instance, the classy new campaign from 20th Century Fox TV advancing “How I Met Your Mother” (see picture, above). Elegant and understated, it features cast members snazzily attired and holding yellow umbrellas. The rain gear is a reference to a plot point involving an umbrella’s role in solving the show’s title mystery.
We’ll try to bring you other campaigns of distinction throughout the summer.