Everybody does it the first time. You pick up a bottle of Pinot Noir from Willamette, Oregon and the little voice in your head says, “That’s pronounced WILLA-met”. Years later you find yourself at a wine tasting and you tell a winemaker, “I’m a big fan of WILLA-met wines’. He rolls his eyes and says, “It’s pronounced will-AM-et, dammit.”

Get it? “will-AM-et, dammit” is a mnemonic device. No, not an iron lung, that’s a pneumonic device. It’s not an air compressor either, that’s a pneumatic device. A mnemonic device helps you remember things. For example, spring forward, fall back is a mnemonic device that helps you remember what to do at the beginning and end of a wine tasting.