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Food Lion, Bloom Run Money-saving Private Brand Promotion

Food Lion and Bloom shoppers can now earn as much as $10 in free groceries every time they buy private brand products.

January 19, 2010, 07:00 pm

Food Lion and Bloom shoppers can now earn as much as $10 in free groceries every time they buy private brand products. Whenever they shop at Food Lion or Bloom during the Private Brand Super Sale and buy at least four Food Lion, Bloom or Home 360 items using a Food Lion MVP or Bloom Breeze card, they receive a money-saving coupon. Customers get $1 in coupons for the first four private brand products they buy, and 25 cents back for each additional private brand product they purchase — up to $10 – during the promotion, which runs through Feb. 2.

During the first week of the program, which began Jan. 6, customers amassed over $180,000 in free groceries.

“Food Lion, LLC wants to put money back in customers’ pockets by rewarding our loyal customers,” noted Shavonne Clark, Food Lion’s director of private brands for Salisbury, N.C.-based Delhaize Group - U.S. “Our sales trends show consumers are using more private brand products, and this is one way we can thank customers who use Food Lion, Bloom and Home 360 private brand products. We also want to provide additional incentive for customers who may not have tried our private brand products.”

The promotion enables shoppers to use their MVP or Breeze loyalty cards to take advantage of lower prices available by buying their preferred private brand products. The coupons are redeemable on customers’ next grocery bill. Shoppers can find full details of the promotion online at www.FoodLion.com or www.ShopBloom.com.

Expanded last year, the Home 360 brand includes housewares, paper and detergents; dog and cat food, treats and accessories; and diapers, wipes and toiletries.

“In today’s economy, we are focused on providing the best quality and value for our customers, and purchasing private brand products is one solution,” observed Clark. “Our private brand products meet and often exceed national brand equivalents. Milk, cheese, eggs, bottled water and soft drinks are among some of the most popular items purchased by customers, and all of these items will result in savings for customers during this special promotion.”

The promotion has been rolled out in all Food Lion and Bloom markets except for some locations in Richmond, Va.; Tri-Cities, Tenn.; Roanoke, Va.; Augusta, Ga.; Bluefield, W. Va.; and Macon, Ga.

A subsidiary of Brussels-based Delhaize Group, Food Lion, LLC operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s, and employs about 74,000 associates in 11 Southeast and Mid-Atlantic states. Bloom operates 65 stores in North Carolina, South Carolina, Maryland and Virginia.