Strategic Marketing Problems

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This book is dedicated to the development of decision-making skills in marketing. The book introduces concepts and tools useful in structuring and solving marketing problems while case studies provide an opportunity for those concepts and tools to be employed in practice. This cutting-edge collection of cases deals with issues encountered by well-known companies, such as Southwest Airlines, Proctor a Gamble, Colgate-Palmolive, Frito-Lay, and Pharmacia a Upjohn.those owned by public and private golf courses. The study described the
application as follows: An individual owner of an electric golf cart almost always
owns a battery charger for the vehicle. Golf courses typically own one charger for
everyanbsp;...

Title

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Strategic Marketing Problems

Author

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Roger A. Kerin, Robert Allen Peterson

Publisher

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Pearson College Div - 1998

ISBN-13

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