WhatsApp Hits One Billion Users

Mobile messaging service WhatsApp is now used by a billion people every month, Facebook has reported.The Facebook-owned app now outperforms the social network’s own Messenger mobile app, which has 800 million monthly users.

The company said 42 billion messages and 250 million videos were sent over WhatsApp daily. But one analyst said WhatsApp still trailed behind local competition in some key markets.

The usage data the platform generates for Facebook could help the company improve its targeted advertising, which is its core business model, said Mr Kent.

“Facebook had just started pushing people to its own standalone Messenger app, when it bought WhatsApp. But there was a risk it could have been acquired by a competitor and Facebook would lose millions of highly-engaged mobile users to a rival,” he said.

“But WhatsApp still faces those challenges from domestic players who monetise their services very well. It remains a competitive area.”

4 Comments

Mark Zuckerberg agreed to pay a staggering $19 billion for WhatsApp Inc because he knew the messaging service was expected to reach 1 billion users and become essential for a sizable slice of the world population.Zuckerberg got what he paid for.

WhatsApp is global but i feel like Facebok their parent company do their best to make sure that traffic t WhatsApp grows by giving out more information about the app user esp the blue tick and the online status.