Starwood Hotels & Resorts Worldwide eyes growth in the Philippines

Hotel and leisure company Starwood Hotels & Resorts Worldwide has declared the Westin brand’s first mixed-use development in Asia by the mounting of The Westin Manila Sonata Place and The Residences at The Westin Manila Sonata Place.

The Westin Manila Sonata Place

The Westin Manila Sonata Place and The Residences at The Westin Manila Sonata Place are new build properties owned by Robinsons Land Corporation and are scheduled to be accessible to the public in 2019.

“We are thrilled to sign our first mixed-use development under the Westin brand in Southeast Asia,” said Charlie Dang, Regional Vice President, Southeast Asia, Starwood Hotels & Resorts Asia Pacific. “With the continued economic growth of the Philippines, and Manila in particular, we are seeing increased demand for upper-upscale international accommodations and we are confident that the Westin brand will resonate with travelers and potential homeowners.”

The project is anticipated to join two other Philippines-based hotels in the Starwood pipeline—The Westin Manila Bayshore and Sheraton Manila Hotel which are planned to open in 2018 and 2017 respectively.

The Westin Manila Sonata Place will have 300 guestrooms and will be constructed on San Miguel Avenue – the main street of Ortigas Business District in downtown Manila. On the other hand, the Residences at The Westin Manila Sonata Place will have 350 private residential apartments, stretching from one to three bedroom units. The location is approximately 11 kilometers from Ninoy Aquino International Airport.

This expansion grips the Westin brand positioning of “For a better you” by proposing facilities, programs and locations premeditated to stimulate a sense of balance and improve well-being that can make the guests and residents feel better than when they first arrived.

In lieu with this, the place promises to fully equip each room with the brand’s signature comforts. There will be the world-renowned Westin Heavenly Bed, the Heavenly Bath experience, and an ergonomic work area for optimal efficiency.

The hotel will also ensure three food and beverage places which includes a full service restaurant and a specialty restaurant in the Lobby Lounge. Additional features intended to aid guests to feel at their best are the WestinWORKOUT Fitness Studio, a full-service spa, and a swimming pool. Owners of The Residences at The Westin Manila Sonata Place will also revel in a separate pool, fitness center and lounge.

The Westin Manila Sonata Place

“Manila is currently enjoying an economic transformation, which has primed the destination for development,” said Rajit Sukumaran, Senior Vice President, Acquisitions and Development, Starwood Hotels & Resorts Asia Pacific. “This signing underscores the company’s vigorous expansion plans in the vibrant island nation and we look forward to enhancing the hospitality landscape in this dynamic city.”

In addition, the project will magnify Manila’s presents for meetings and event planners with over 1,400 square meters of function space, counting two ballrooms and six meeting rooms.

Frederick Go, President and COO for Robinsons Land Corporation, expressed the company’s excitement and dedication to the Philippine expansion of Starwood Hotels & Resorts Worldwide. “As a leading real estate developer in the Philippines, we are positive that our strong partnership is set to uplift the real estate industry in Manila.

This project will be at the forefront of both our hotel and residential development portfolio, being the most luxurious project to-date of Robinsons Land Corporation,” he said.
Starwood has faced amazing progression in Asia Pacific and persists to be the region’s biggest upper-upscale and luxury hotel operator with its 300 operating hotels in Asia Pacific and more than 230 hotels in the pipeline.

Melo Villareal is the Online Publisher of Outoftownblog.com. He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.