About Cass Lowrie

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Sequential Retargeting is the most powerful, most effective Facebook retargeting campaign you can create! Advertising on Facebook has become one of the most effective ways to drive high quality traffic to your online store. But when a prospect sees an ad for your product on Facebook for the very first time, chances are that they don’t […]

How To Create A Facebook Custom Audience In Ads Manager In my marketing opinion, the Facebook Custom Audience feature is the greatest thing since sliced bread and the internet. (I love bread and I love the internet!) Facebook Custom Audience is a dream come true for any one who markets their business on Facebook and […]

Creating an effective Facebook PPC campaign Creating an effective Facebook PPC campaign can quickly become the life blood for a business. With every brand you can think of vying for the customer’s attention, almost everything we can put our hands on has an ad of some sort slapped on it, telling us how a particular […]

I wanted to share 10 of the recent Facebook updates that all marketers should be keeping an eye on. Obviously, the Facebook ecosystem is ever changing and the only way to stay ahead of the pack is to stay up to date with the recent Facebook changes. So, here are the 10 recent changes […]

Should you buy Facebook Likes and Fans? The answer is both YES and NO. Say what? Ok, let me explain. OK…here is the simple truth about buying Facebook likes. When you buy Facebook likes most of the “fans” will actually be dummy accounts or bots. Not “REAL” fans that will engage with your Facebook page, […]