Mumbai : Prateek Lifestyle,
the only domestic player in the apparel design, manufacturing and retail space
has announced the launch of its ''Coupon'' mall in Raipur.

Coupon
is a unique venture by Prateek Lifestyle, the newly formed retail arm of Prateek.

Established
in 1995, Prateek today is the largest manufacturer of apparel for the domestic
players, and according to the company is also one of the most successful enterprises
of the Phulchand group. The group is managed by Pradeep Agarwal, managing director,
with CEO''s responsible for each vertical of Prateek Lifestyle, Prateek Apparels
and Munch Design Worx.

On
the anvil are plans for entering other apparel verticals during this fiscal. Prateek
has entered the kids wear segment with the European kids wear brand Kanz, and
plans to enter the lingerie segment this year through tie-ups with leading European
brands.

Prateek
Lifestyle aims to have over 100 retail outlets by the end of this financial year
across these three retail verticals.

The
Raipur store is the second in a chain of Value Lifestyle Malls, the first one
having launched earlier in Bangalore in June 2007.

According
to Pradeep Agarwal, managing director, Prateek, the company has been synonymous
with international quality and standards of service, and that shall be extended
to Coupon as well.

He
said, "Through this venture, we will provide the best of national and international
brands across categories at the best of prices. We have already tied up with all
major apparel brands in India. We are also the first to get the popular My Dollar
Store into Raipur. Having been known as an apparel & fashion powerhouse, it
is this unparalleled understanding of the industry that has enabled us to venture
into this space. Raipur is an important market for us as it has been showing a
lot of potential on the retail front. The consumers here are educated and wield
strong buying power. We aim to expand our presence across India. We will not restrict
ourselves only to metros."

Adding
further, Agarwal said Prateek Lifestyle intends to revolutionise the retail industry
in India with this new concept. Other than an international shopping experience,
consumers also get to participate in various unique and exciting offers and promotions
that would be held regularly. He says that unlike other malls, at Coupon customers
get the best of products at discounted prices throughout the year.

According
to a release by the company, it plans to ramp up operations and will roll out
10 to 12 outlets nationally in six months.

Coupon
will cater to men, women and children with its range of apparel, footwear and
accessories, and will have separate sections for home furnishings and general
merchandise.

Spread
over 2 floors with a total floor space of around 20,000sq feet, Coupon will offer
an unparalleled international retailing experience with the best of brands at
best discounts across categories under one roof.