Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers

Sunday, April 20, 2014

Some Taglines that Work: Part II

Last month we had a look at taglines, what they are, and what they're meant to achieve. I encouraged you to try your hand at creating your own, if you hadn't already done so. This month I thought we'd take a look at some author's taglines that really work well.

You wouldn't believe how long it took me to find 10 effective author taglines! Does this mean the authors haven't bothered to work on one? Or is it that they are not using them?

I suspect more of the latter. I admit that is something I haven't been good at either. I use the tagline as the name of my newsletter, The Write to Inspire and Encourage. But when I looked at my websites I discovered ShirleyCorder.com welcomes you to the website where writers and readers receive inspiration and encouragement. And RiseAndSoar.com says, Shirley Corder offers inspiration and encouragement to any who
are negotiating the Cancer Valley, whether as patients or as people who
care. So in both cases, the thought is there, but the tagline is not. (Note to self: Make use of your hard-sought-for tagline!)

So here are ten author taglines that I think work. Take a look at them and see if you think the author's taglines (in bold) fit the type of writing (in italics).

Brandilyn Collins is a best-selling novelist well-known for her trademark "Seatbelt Suspense" books. The majority of her books cover harrowing though Christian crime thrillers. Her tagline says it all: Don't forget to breathe...

Karen Kingsbury, often described as America’s favorite inspirational novelist writes fiction that links her readers to real life crisis situations. Her tagline is: Life-changing Fiction.

Pat Ballard (with the nickname of Queen of Rubenesque Romances) writes books for plus-size women. Her comment on her website says, "The message is for all women to love ourselves as we are and stop trying to be something we were never meant to be." Romance novels with big, beautiful heroines.

Ciara Knight writes edgy fiction that always has a ray of hope. Her tagline? Defy the Dark.

Clive Cussler is an American adventure novelist and marine archaeologist who writes thriller novels. His tagline sums it up: The Grandmaster of Adventure.

Ali Cross says, I’ve always been a dreamer. When I would tell my family what new adventure I wanted to take on, they’d roll their eyes and say something like, “Oh yeah? Well let us know how that works out for you.” Her tagline? Stories that transcend the ordinary.

Julie Lessman is an award-winning author who has a passion for both God and romance. Her tagline sums it up: Passion With a Purpose.

So what do you think? Are there any that you think stand out from the others? Or are they any you don't think work?

Next month, same time, same place, we'll take a look at some taglines that definitely don't work—and why.