The most recognized piano manufacturer has launched its own stand-alone watch brand, "Steinway & Sons Watches". Founded 150 years ago, Steinway & Sons employs over 400 master craftsmen, cabinetmakers and piano builders who use the best materials to produce the finest musical instruments. Each grand piano takes nearly a year to create and, at the heart of each grand piano, is a diaphragmatic soundboard which tapers gently from the center edges to assure the full, rich Steinway sound.

Men's white gold (left) and ladies diamond set (right)

Pianist and watchmaker Fabrizio Cavalca spent months designing the Steinway & Sons Watches collection. Blending music and horology, the Steinway grand piano dictates the design of the watches. The case work is a well-balanced combination of straight and curved lines. The dial features 12 hand-fitted strings on a gold soundboard, as well as ebonized hands with a satin finish.

The discreet Steinway & Sons lyre logo and the seconds hand in the shape of a tuning fork

The Swiss automatic movement is a customised ETA 2000 with an ebonised rotor and bridge. The mens models are available in 18k white, yellow or red gold in a limited edition of 1853 pieces of each model (1853 saw the founding of Steinway & Sons). The ladies' diamond set model is fitted with a quartz movement and is available in 18k white, yellow or red gold.