Social media advertising spend on branding is expected to reach US$136 million by end of 2016, accounting for 42.4% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media advertising spend on branding to grow at a CAGR of 28.5% to reach US$370 million in 2020, accounting for 39.5% share of the market. Social media advertising on product launch is expected to account for 9.7% of the market by end of 2020, growing at a CAGR of 35.4% over the forecast period.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media advertising spend by marketing objective data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Italy

Market Focus: Social Media Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend by marketing objective in the Italy. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media advertising spend by marketing objectives for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.