Who's Making Money In Big 12 Football?

After writing about the football finances of the SEC, Big Ten, ACC, and Pac-10, it’s the Big 12′s turn. The numbers are drawn from schools’ reports to the U.S. Department of Education on the state of their athletic departments’ finances for July 1, 2009 to June 30, 2010. See the note at the end for more details on the data.

Texas, of course, is in a league of its own when it comes to football revenue. In fact, they lead the nation. They’re a whopping $21 million ahead of the highest revenue-generating school we’ve covered thus far, Alabama:

Football Revenue

University of Texas

$93,942,815.00

University of Oklahoma

$58,295,888.00

University of Nebraska

$49,928,228.00

Texas A&M

$41,915,428.00

Oklahoma State

$32,787,498.00

University of Colorado

$26,233,929.00

Texas Tech

$26,201,009.00

University of Missouri

$25,378,066.00

Iowa State

$19,974,924.00

University of Kansas

$17,885,176.00

Kansas State

$17,570,624.00

Baylor University

$14,355,322.00

For those keeping score between conferences, here’s where the Big 12 falls:

Football Revenue:

SEC ($49.9m)

Big Ten ($40.6m)

Big 12 ($35.4m)

Pac-10 ($24.6m)

ACC ($20.9m)

The top teams in the Big 12 lift the whole conference in a way I haven’t seen in the other conferences I’ve covered. Take a look at the mid-point in each conference to see what I mean:

Post Your Comment

Post Your Reply

Forbes writers have the ability to call out member comments they find particularly interesting. Called-out comments are highlighted across the Forbes network. You'll be notified if your comment is called out.