Its Information Technology and mobile business vice-president, Ng Long Shyang, said there is potential in converting those who are still using feature phones to smartphones, especially in Sabah and Sarawak.

"There is growth opportunity in the smartphone segment in Malaysia," Ng said after the launch of Samsung Galaxy S5, here, yesterday.

He is confident that Samsung will continue to be a leading smartphone and tablet vendor in Malaysia.

Ng is confident that the Galaxy S5 will receive encouraging response from Malaysians.

The Galaxy S series has been a key driver of Samsung smartphones.

Total unit sales garnered globally from the first S series in 2010 until the Galaxy S4 last year have breached 200 million.

"Malaysia is one of the major contributors in the Asean region to our sales," Ng said.