News – Email Marketing

Email Marketing Headlines

There are numerous features in every email marketing platform. How can you find the most important features for your business? It’s tempting to try out all the new shiny features of all email marketing platforms for your business. However, it can be time-consuming and you may soon realize that you don’t necessarily need all these […]

In Part 1 I looked at the past and present state of email marketing budgets. In Part 2 of this series I will dive deeper into where email marketers are actually spending their budgets as a broad shift occurs in the email landscape. While the graphic above tells part of the story, let’s look at […]

On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing by sending the world’s first digital, commercial mass communication. (It was mass communication at the time; did you have an email address in 1978?)Thuerk’s […]

To find out, we sent out a survey to our subscriber base with six questions about email, the role it plays in the modern marketing strategy, how marketers feel about their grasp on the world of email martech, and whether email is at risk of being disrupted by instant messaging.Here’s what we found out.Personalization is […]