Be a Maker

We’re proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA.

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Guaranteed to stay tied, our Sure Laces are our top selling New Balance shoelace. Their innovative design gives the Sure-Lace an adjustable grip for a performance fit and they come in a variety of bold patterns and colors.