#DigitalMarketing

Infographics: Multilingual Development Process

I am often asked what is the right process for creating and distributing Infographs in an Multilingual Environment, the following process has in most cases worked liked wonders for us at Nordic eMarketing (NeM).

BrainstormingAfter being briefed by the client, the NeM project team sits down and reviews the assignment. We might start with a set of ideas given to us by the client as the main guideline; however, we evaluate numerous possibilities in order to give the project that unique spark.

We’re looking for ideas that are: interesting; appealing to the linkerati / socialrati; has real data; and preferably a unique hook. An idea might come directly from a specific niche we’re targeting. We will try to look for angles that people don’t normally take, to present “boring” information conversely, or in a stimulating method.

The main thing to have in mind is to never dismiss the first idea, it could be the spark that ignites the fire.

ResearchWe might walk away from a brainstorming meeting with a vague concept and idea of the target audience, but that is enough for the project’s inception. From this point we start researching data that can be used to form the basis of the infographics.

There are several goals that we want to meet before we can continue: Concept Development; Localization; Design; Revision; and Distribution.

Concept DevelopmentWe have completed the brainstorming and research process, collected the data, and now it is time to develop the concept. The client is briefed in the results found, and if we agree on the approach, we put our creative hats on.

LocalizationIf the information graph is adapted from English to another language, we need to make sure that we localize it, not only the text but also the image and colors.

DesignNow everything is ready to be passed on to the design team to have a go at the data and ideas collected. The client is handed the first rough draft quite quickly to make sure that we are still on the right track.

RevisionTo make sure that the image has the impact expected, the design is revisited couple of times. Things like typos, content error, and further design consideration need to be taken in to account. This step needs to be taken seriously.

DistributionThe final stage is the distribution, making the image do its job, and getting the impact needed. Here, the ROI of all previous works happens ;-)

This can be done through emails, blogs, articles, social networks, social bookmarking and other type of social media sharing and submitting to infographic sites.