Friday, 1 May 2015

I saw this poster recently, from which I have trimmed off the product name out of sheer spite.

Elegance is an attitude. That's what Simon Baker thinks, and you can tell he means it, because he's signed his name under it. And then typed his name under that, in case you can't read his signature. Simon Baker, you will discover if you Google him, is an incredibly famous actor; and in his important opinion elegance is an attitude. Elegance is not something you can learn, or buy, or get from owning a particular product, presumably... it's an attitude. It's hard to describe what that attitude is, but you know it when you see it. It's wearing a suit and tie when you show your watch to a horse. It's signing your name under all the philosophical quotes you come up with, like Aristotle would have done if he'd thought of it. It's being in black and white. It's an attitude. Simon Baker has it, obviously. Simon Baker's horse has it. Maybe three or four other people in the world have it. Everyone else will just have to try and make up for their innate lack of it by buying a ridiculously over-priced watch.

Not me, though. Because as it happens, I too am one of those lucky possessors of that rarest of attitudes... elegance.