Blog

Musings on design, development, and digital marketing

TUESDAY,APRIL 11, 2017

When it comes to technology, digital marketing in 2017 is lightyears ahead of traditional marketing. Google, Facebook, and other Silicon Valley companies have gathered so much data about consumers that—if you have access to the right tools—you can easily promote colour books to new parents, market flagship smartphones to high-flying executives, or find clients interested in your services right from your couch.

FRIDAY,APRIL 08, 2016

“Content is king” is such a common slogan that it’s become a cliché. It’s rare to find a digital marketing professional who hasn’t either used or heard it. It’s thrown as the panacea every time someone enquires about the secret of successful SEO. But is such attention to content worth it?

FRIDAY,APRIL 01, 2016

Many SEO providers are intelligent people who take pride in their jobs. They are the professionals who have spent years honing their craft and possess the skills to enlarge your online presence. You’re likely to meet them when you will look for an organization to outsource your digital marketing work. Many do. However, the road to finding a reliable SEO provider isn’t without its perils.

THURSDAY,MARCH 17, 2016

Social media is hotter than the sun’s core nowadays. Businesses are eagerly pumping in money into their social media accounts to build their brands and increase revenues. Forbes predicts that within the next five years expenditure on social media will account for 20.9 percent of most companies’ marketing budgets. This is huge! But is it enough?