THQ: Apple & Google Part Of Next Gen With Sony & Nintendo

We have to admit we were still harboring a sliver of hope that this whole Angry Birds dollar-game craze would blow over and the market could at one point get down to making some serious, thoughtful and fleshed out mobile gaming experiences. And while these are slowly trickling out, they are still very much the exception instead of the norm. THQ boss Brian Farrell filled us in on the reason and lets us in on his vision of gaming’s next gen.

“What the market is telling us, is consumers want a very quickly consumable mobile experience; it doesn’t necessarily have to be deep”, he said at the San Francisco GamesBeat conference. Which is why “we believe Apple is going to be there, Google is going to be there,” he went on. “Our view is that the next generation of consoles, if there are consoles, are going to be less about technology and more about service orientation of the gamer.” All of it par for the course, but no less depressing nonetheless.