If you play golf, especially if you’re a new or infrequent golfer, you may get frustrated at how much time you spend trying to calculate the distance to your target or the next hazard. Getting the most out of your game depends on making the most of each shot, so knowing these distances is critical to lowering your score and keeping you from having to dig your way out of the sand. While most golf courses do let you know distances from starting tee to flag and even offer additional distance markers along the way, these markers are based on the straightest line between the marker and the hole. They also force you to estimate distance if you find yourself between flags. Distance markers also don’t factor in any hazards or slope between you and your ultimate target. Using a rangefinder can minimize the guesswork.

There are 2 types of rangefinders designed for golfers: GPS and laser. They both do the same job, but in different ways. Laser models are becoming more popular, but many still prefer GPS. Below, we’ll take a look at the functionality and some pros and cons of each.

GPS rangefinders

As the name suggests, GPS rangefinders use satellites to determine where you are in relation to your target. This means that they can calculate distance even if there are obstacles that keep you from being able to see the green. They rely on existing satellite images and preprogrammed course info to determine the distance from where you are to the front, middle, or back of the green. Some models can also tell you the distance to the nearest hazard.

Older GPS models had the drawback of being less reliable in areas with tall buildings or too many trees, as this made satellite-signal bouncing more difficult. As with other similar technologies, though, newer models have much better sensitivity that has virtually eliminated this problem.

GPS rangefinders tend to be about half the cost of quality laser models and are generally considered quicker and easier to use, though not always quite as accurate. When it comes to easy portability and use, only GPS models are currently available in wristwatch form. A quick flick of your wrist gives you all the info you need.

Some GPS models require a recurring subscription fee in order to guarantee you the most current satellite image info. There are plenty of quality models that don’t require a subscription, so make sure you don’t overlook this factor if you opt for a GPS rangefinder.

Laser rangefinders

As aptly named as their GPS counterparts, laser rangefinders use lasers to calculate your distance to targets and hazards. Laser rangefinders do offer improved accuracy over GPS models and rely on your actual current surroundings rather than preloaded satellite image information. This makes them more attractive to some users, but you do need to be able to see your target or hazard for a laser rangefinder to work. A GPS model has a record of what’s supposed to be there; a laser model can only see what’s in its line of sight. Laser models also require a little more effort in that you have to stop, retrieve it from your pocket or bag, and point it at your clearly-visible target to get a reading.

When you’re looking for your new golf rangefinder, be sure to consider any prospective model’s accuracy. The lightest or quickest or otherwise fanciest model isn’t worth as much if you can’t count on it to be reliably accurate. If you plan on golfing in any tournaments, you also need to understand what type(s) of rangefinders are allowed. Some models will also calculate slope, a feature that is handy for the casual golfer, but is not allowed on many tournament circuits.

Whether you’re a new golfer or a seasoned pro trying to take your game to the next level, a rangefinder can definitely make the task of figuring out how far away the green is or how far you have to drive the ball to avoid the nearest hazard a bit easier, which can up your enjoyment and lower your score.

When you are a business owner of a retail store you will notice it can be somewhat easy to actually hit a stand still and feel very agitated when your sales drop drastically and you are not receiving very much traffic inside your store.

In these trying times you usually feel like talking with someone whose expertise sits within this category will help you fix all these issues within your store and get traffic steadily to increase. Sometimes the advice probably would only help one certain action within your store to significantly gain traffic. So for you, business owners below you will see ten different tips to help with that purpose when you are not able to speak with someone who excels in retail sales.

These ten tips have been used in some of the biggest names out there in the retail industry and marketing/branding industries. Certain experts came together to answer the one question I had to ask.

To bring my sales up within my brick and mortar store what are a few things I can do differently to really make the marketing sales increase greatly?

These few tips they have sent to me have a lot of detail included but you have to solely go with one of these tips and finish it out with the actions necessary to have your marketing increase.

Tip number 1!

To increase your sales within your brick and mortar store you need to really give others a reason to want to visit your store. Some shops have events to get their name running, along with having a limited items or even items that may be only able to buy in the store instead of on your website. Some places also use online coupons that are able to be brought into the store to also promote your business and the items you have on the market.

This was a few words from Bryan Eisenberg who happens to be the Founder and CMO of Ideal spot and he is also known as a best-selling author.

Tip number 2!

Notice how you are advertising what you are generally marketing.

Many people do not read what you are selling, so go ahead and assume that a majority have not read anything about that. We have gone from an economy who has been very low and limited to certain services and goods for ourselves to an economy that has a huge overabundance of items. Mostly everything you sell can be obtained from another relocation. Focus on the advertising you put out for the market items you are trying to sell. Products can come in and go just as soon as you get them but if someone has a great experience through your company they will more than likely come back and create more traffic for you by word of mouth.

Doug Stephens the founder of Retail Prophet and an Author of the book “Retail Revival” let us in on this secret.

Tip number 3!

Always sweat the small things. You have to mold your experience through your customers so you can keep your brand alive with as many details as you are able to give and continue delivering this show with the professionalism you should.

Denise Lee Yohn who is a brand-building expert, speaker and the author of “What great brands do” Spoke about this topic.

Tip number 4!

Always continue research on your sales or how many you have dropped and lost. Whether it has been from days to years ago. Really go through and check your research on all the inventory you have sold to local vendors or even private personnels. Find out who your competition may be and draw in their customers. Look into who your customers and see how many customers you would like to draw into your marketing retails. The list honestly is very long and endless. You always want to make sure you are looking into and researching different techniques that can help your sales increase and your marketing techniques increase, and help with the merchandising you may be doing, researching your employees and even your self and seeing what all you guys need to do to improve the ethic of your work. Always research, never quit doing so.

Nicole Leinbach Reyhle who is the founder and publisher of Retail minded was kind enough to pass this advice onto us.

Tip number 5!

Make sure your actions speak to your customers and make then want to take action. When holidays come around people seem more urged to go out and shop. Most customers have a specific amount of time to purchase the items on their lists that their loved ones may have asked for. This is the time to show them the items you have that are unique and wrapped ready to go for this holiday. You could, for instance, make sure you have stock in your store of items such as gift sets from Sabon’s bath and body products line, Or you could have collectible pieces within your stores such as items for a build a bear workshop items set for Disney’s Frozen or a Marvel’s superhero theme.

You have to make sure your customers know these items are only here for a specific amount of time so they feel more urged into having to purchase the product that day because they will feel stressed out wondering if it will be there in a week or not because they know if they don’t buy the item now that there is a very big chance it won’t be there when they are back.

Melissa Gonzalez which is the founder of The Lion-rescue Group and the author of “The pop-up Paradigm” shared this tip with us.

Tip number 6!

Be relevant to the locals.

Retailers need to really be in tune with the communities they are drawn in. This actually increases the marketing and outreach ideas that relate to the locals in the community where your store is located.

James Bickers, Sr. Editor and retail customer experience shared this with us.

Tip number 7!

Don’t pull the small business card and just play it.

You can’t expect stating that you are a small business will give the locals a reason to shop at your store instead you need to have unique products that are very limited to the locals surrounding your area.

Mercedes Gonzalez, Founder of the global purchasing company shared this piece of information with us.

Tip number 8!

Make sure what you are selling you have a very visual story told behind it.

Say you are located in a destination that has a lot of traffic in and out you need to have a window that has a story to be told that draws in the people walking or driving past. When your display in the window is something encouraging the sales seem to rise and grasp a customer’s attention. Sometimes it may even pull on the heartstrings of an individual a little bit.

Bob Phibbs and Consultant the retail doctor mentioned this.

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