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Weekend Read: The Perks and Challenges of Being An “American Made” Startup

Dec 19, 2014 4:12 pm ET

Maxine Bédat and Soraya Darabi, co-founders of Zady.com: Some companies choose “American Made” because it fits in with their marketing goals, keeps inventory risk low or spurs innovation by keeping the supply chain close. As a small and growing company, we chose to make a sweater entirely in the U.S. for all of those reasons. But it’s not without its challenges. Are you considering going domestic? Here are a few questions to ask as well as the benefits and drawbacks of being Made in America. …