`HUNGER IS NEXT WALL TO FALL,' CHILI COOK SAYS

Some people march against world hunger. Some people give to charity. Others join the Peace Corps.

Glenn Hawkes? He makes chili."Hunger is the next wall to fall," said Hawkes, a long-time peace and anti-nuclear activist. "I wanted to start a company that would be dedicated to a single social cause - eliminating hunger."

So Hawkes, a former elementary school principal and founder of Parents and Teachers for Social Responsibility, took out a $35,000 mortgage on his house and started Food 2000 Inc., which aims to end world hunger by the year 2000.

Food 2000 makes a product called Chili 2000. The chili, which is packaged in a reusable glass jar, is sold to stores across the country. For every 12 jars sold, one - or the value of one - is given away to a local hunger group.

Socially responsible diners need not confine themselves to a diet of chili; these days, altruistic businesses now make cookies, buttercruch candy, tea, salad dressing, spaghetti sauce and other comestibles, sell them to the public and then donate a percentage of their profits to heal societal wounds.

"Business was always the bugaboo of the peace activists, but that was a horrendous mistake," said Hawkes. "Being anti-business slowed down any progress and cut off our strength."

The company's "primary purpose is to use the power and creativity of business to be a force for social change," said Ben Cohen, one of the founders of Ben & Jerry's and president of the separate Community Products Inc.

The company donates 40 percent of its pre-tax profits to organizations working to save the world's rain forests.