New ordinance in O'Fallon restricts roadside advertisement

O’FALLON, Mo. (KMOV.com) – The city of O’Fallon, Missouri is making major changes to how businesses can advertise.

Trucks or trailers covered with signs or other forms of advertisement will soon no longer be able to park right next to the street. An ordinance goes into effect next week which states businesses will no longer be able to park these vehicles next to the roadway. The vehicles will be allowed to move back a row from the roadway.

In addition, the height restriction for shopping center signs is increasing from 12 feet to 20 feet in an effort to help local businesses.

“The taller, the bigger the sign, the lower the vacancy rate in that shopping center,” Tom Drabelle, an O’Fallon official, said. “We have a couple of shopping centers that are struggling right now and these are relatively new developments with lower signage so we don’t want those people to be at a disadvantage competitively.”