Posts on Integrated Marketing

You don’t know Angela. She hasn’t requested information. You haven’t corresponded with her. But one day her application to your school arrives in your in-box, disrupting all of your notions about “the funnel” and traditional prospect management.

Integrity earns respect. David Ogilvy liked to quote one of his clients: “In the end, clients are grateful to advertising agents who tell them the truth.” Here’s the lesson. Learning from what doesn’t work is just as important as learning from winners.