The Dutch beauty is pictured in her underwear lying among a group of men, with one male model straddling her suggestively while the other pulling her hair.

After receiving complaints, officials at the country's Advertising Standards Bureau branded the ads "demeaning to women" and ruled the campaign must be scrapped, reports aceshowbiz.com.

"The board considered that whilst the act depicted could be consensual, the overall impact and most likely takeout is that the scene is suggestive of violence and rape," the organisation said in a statement.

"The board considered that the image was demeaning to women by suggesting that she is a plaything of these men. It also demeans men by implying sexualised violence against women," the statement added.