Loyal fans queue around the block - some sleeping outside on a chilly September night - to get a first look at the cult skate brand Supreme store which features the full range of high end skate wear, accessories and skateboards. Seventeen years after opening its first store in SoHo, New York, Supreme arrives in Soho, London, with its first shop in Europe. Starting out in 1994 Supreme's founder James Jebbia set up a small store on Lafayette Street in downtown New York and soon attracted a loyal skateboard fanbase and a cult following. The brand is renowned for creating supremely hip street wear worn by rappers, pop stars and skaters. It produces skateboard decks in small editions, which makes them quite the collector's items. Collaborations with well known artists like Larry Clark, Jeff Koons and Damien Hirst have created skate decks that are sold by auction houses for ever increasing sums of money. At the London store the minimalist black shop front gives way to a two-storey shop featuring a photo collage by photographer Ari Marcopoulos and sculptural installation by skateboarder and artist Mark Gonzales. With the opening of its London store some may feel the brand has moved away from its origins but plenty of others are happy to have a shop Supreme this side of the pond.

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Discover what's on in London 2020 with our comprehensive guide to the best events. From theatre to art and music to sport, London 2020 has something for everyone - so read on to find out what London town has to offer.

The Lounge SohoLondon > Shopping > Hair and Grooming26 Peter Street, Soho, London W1F |
1 minute from Supreme LondonThe well-established Lounge Soho can boast about their session-work for style, trend-setting glossies such as Dazed, Arena and British Vogue but it’s their friendly, welcoming and ...More

The Prince of EgyptLondon > Events > Theatre Dates: 5th February to 31st October 2020Supreme London, 268-269 Tottenham Court Road, W1T |
6 minutes from Supreme LondonWith new musical numbers and lavish sets, The Prince of Egypt brings a glittering production based on the Dreamworks film to the Dominion stage. Journey through ...More

The DoctorLondon > Events > Theatre Dates: 20th April to 18th July 2020Supreme London, St Martins Lane, WC2N |
7 minutes from Supreme LondonDescribed by the Guardian as 'one of the peak theatrical performances of the year', Juliet Stevenson reprises her role in Robert Icke's The Doctor when it ...More

Sondheim TheatreLondon > Entertainment > Theatres51 Shaftesbury Avenue, Soho, London W1D |
1 minute from Supreme LondonWith a new name and following a major renovation, Queen's Theatre became the Sondheim Theatre in December 2019, reopening with Cameron Mackintosh's new version of Les ...More

Gielgud TheatreLondon > Entertainment > TheatresShaftesbury Avenue, Soho, London W1D |
1 minute from Supreme LondonFrom the outside, the Gielgud Theatre is an impressive sight, towering four storeys over Shaftesbury Avenue, its height further emphasized by the turret on top. The ...More

SohoLondon > Attractions > Other AttractionsSoho, London W1D |
2 minutes from Supreme LondonSoho, the set of streets and alleyways between Oxford Street, Shaftesbury Avenue, Charing Cross Road and Regent Street is one of the most cosmopolitan parts of ...More

Unit LondonLondon > Attractions > Art Galleries147 Wardour Street, W1F |
2 minutes from Supreme London Founded in 2013 by two young artists, Unit London was born from a desire to break down the barriers of elitism and ...More

Bar BrunoLondon > Restaurants > Cafes and Delis101 Wardour Street, Soho, London W1F |
1 minute from Supreme LondonThis formica-and-blackboards cafe is one of the last true vestiges of old Soho, a place where journalists, artists and builders settle in for hours with the ...More

Pret A MangerLondon > Restaurants > Cafes and Delis93 Wardour Street, Soho, London W1F |
1 minute from Supreme LondonPret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ...More

Cookery SchoolLondon > Education > Cookery Courses15B Little Portland Street, Fitzrovia, London W1W |
9 minutes from Supreme LondonAwarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ...More

Urban Golf SohoLondon > Leisure > Golf33 Great Pulteney Street, Soho, London W1F |
2 minutes from Supreme LondonOK, so you may not be able to soak up the rays on this indoor course but it's a brilliant idea that has been stylishly executed. ...More

Triyoga SohoLondon > Leisure > Health and BeautyUnit 2.4-2.6 Kingly Court, Soho, London W1B |
4 minutes from Supreme LondonOn the second floor of the Kingly Court complex off Carnaby Street, Triyoga offers busy city people a refuge where they can centre themselves. One of ...More

The Blue PostsLondon > Nightlife > Pubs28 Rupert Street, Soho, London W1D |
3 minutes from Supreme LondonAcross the road from Chinatown, a pub had stood on the site of The Blue Posts at 28 Rupert Street since 1739. ...More

The ToucanLondon > Nightlife > Pubs19 Carlisle Street, Soho, London W1D |
3 minutes from Supreme LondonThis is not so much a restaurant as a tiny atmospheric Irish bar. Having grown out of its minuscule basement into the bar upstairs it's always ...More

Soho ResidenceLondon > Nightlife > Bars83-85 Wardour Street, W1D |
1 minute from Supreme London Previously a blues and skiffle club and most recently known as The O Bar, Soho Residence was given a ...More

MezaLondon > Nightlife > Mediterranean restaurants100 Wardour Street, Soho, Soho, London W1F |
1 minute from Supreme LondonIf you come to sample the delights of the West End and get a craving for some Mediterranean food you can’t do better than this sleek, ...More