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What3Words: addressing the world

Street addresses, locations, deliveries, finding people… it’s ultimately one of the hardest things to do on a global scale, it has no similar foundation or working order… apart from pure GEO targeted Lat/Long codes that humans can’t understand!

So, What3Words have created a universal 3 meter X 3 meter global map of the entire earth, giving each 3x3m square on the planet, 3 unique words (53 trillion of them to be precise). This platform, app and ultimately API, will potentially revolutionise the way things are delivered and connected around the world, becoming particularly innovative in the developing world.

It won the Cannes Lions Innovation Grand Prix in 2015. Simply Brilliant.