Earlier this month, R. Sukumar, Ph.D., CEO of Optimal Strategic Group (OSG), a leading proponent of behavioral and cognitive analytics, and Mathieu Turpault, Bresslergroup’s Director of Design, joined forces to co-present “Developing Successful Innovations: A Case Study for Discipline in Creativity.”

In the 45-minute webinar, Sukumar and Turpault explore how OSG and Bresslergroup partner to discover, develop, and test successful new product designs by using a disciplined, collaborative approach that guides user-centered innovation based on big data and customer immersions.