The Chief Marketing Officer (CMO) will provide the expertise, leadership and vision necessary to oversee all marketing efforts for the organization. Works with members of the Board of Directors, city officials, Maryland State Department of Business and Economic Development (DBED) – Office of Tourism Development, other statewide and national industry organizations, and members of Visit Baltimore to develop and uphold Baltimore’s tourism brand and develop marketing strategies and obtain input and feedback on programs to promote Baltimore as a destination for conventions and meetings and leisure visitors. The CMO works closely with the President and CEO and other members of the Executive team relative to organization-wide issues, culture and operations.

The CMO reports directly to the President and CEO and serves as a member of the Senior Leadership team.

Essential Duties and Responsibilities:

Develop overall strategies for domestic and international marketing initiatives targeting leisure visitors, meeting professionals and travel trade and meeting attendees that align with the objectives and goals of the organization;

Collaborate with the research team, as it relates to Leisure Marketing, to identify key visitor trends, measure tourism performance, and conduct ad-hoc market research that align with current or future leisure marketing strategies;

Maintain relationships with industry partners, inside and outside of Baltimore; communicating to key influencers both in and out of the hospitality industry about tourism programs and research;

Hold memberships in key industry organizations, such as US Travel, the Maryland Association of Destination Marketing Organizations and Destinations International;

Serve as the liaison to the Board’s Marketing and Communications Committee and the Cultural Tourism Advisory Committee;

Submit reports as requested by the President and CEO or Board of Directors;

Serve on external boards and committees and serve as spokesperson when needed;

Represent the President and CEO at meetings and events as requested;

Provide departmental and organizational leadership through the training, managing and evaluating of assigned personnel;