Promising to make you look wired and magically promote your content in social networks, the Like, Retweet, and +1 buttons occupy a good spot on pretty much every page of the World Wide Web. Because of this, almost every major site and world brand is providing free advertising for Twitter and Facebook.

Want to read more like this? Buy my book's second edition! Designed for Use: Create Usable Interfaces for Applications and the Web is now available DRM-free directly from The Pragmatic Programmers. Or you can get it on Amazon, where it's also available in Chinese and Japanese.

Hi. My name is Lukas Mathis. I studied Computer Science/Software Engineering and Ergonomics/Usability at ETH Zürich. I work as a software engineer and user interface designer for a swiss software company creating process management software. I've written a book about usability. It's been translated to Chinese and Japanese. My first computer was a Performa 450, my first programming language was HyperTalk, my first electric guitar was a cheap Peavey, my first videogame was a VCS 2600 and my current snowboard is from Lib Tech. I live in a small cottage in a remote part of the Swiss Alps, and you can reach me at or on twitter.