Today's world wants the story behind the story. Whether you have a company mission to share, an audience to entertain or a product to sell, we're more likely to engage and connect if you deliver a well-crafted story with an emotional core.

Bobette Buster is a story consultant who works with and teaches at major studios including Pixar, Disney and Sony Animation and in top film programs all over the world. In this, her first book, she shares her 10 key principles of storytelling - as used by some of the world’s best storytellers - and helps you to apply them to your own. Find out:

How to source, structure and shape your story

Ways to discover its essence

Why forming an emotional bond with your audience can take a story from good to great.