Since 2002, employees have raised more than
$30 million through the Voice Foundation to support
nonprofits that target people most in need. During
the same period, the percentage of contributions to
diverse populations jumped from 37 percent to 84
percent of the Foundation’s total giving.

In 2006, MGM MIRAGE donated $50,000 to create Three Square, a nonprofit dedicated to combating
hunger in Southern Nevada. The food bank is pioneering new, efficient ways to provide a stable, central supply of nutritious food to organizations, allowing them
greater focus on the delivery of their specialized services. Three Square’s food bank opened in December
2007 with the goal of supplying 49 million pounds of
food per year.

“Our goal through these initiatives is to serve as a
role model,” says Gallegos. “We want to inspire other
companies to recognize the impact they can have on
the lives of our children and communities.”

and they want results. “In today’s highly
transparent society, [people] are seeking
more information about the details of the
CR program, the issue and the impact,” says
DaSilva. “Companies must not only answer
‘What do you stand for?’ but also ‘What do
you do?’”

VALUES-BASEDCORPORATEGOVERNANCE

Like the discipline of diversity,
the foundation of a successful CR
program starts with leadership

buy-in. Even companies in sectors with the
worst reputations can build positive brand
recognition through strong leadership vision
and communicated values. Several years ago,
for example, one of the country’s largest
petro-chemical companies was deemed a
major polluter. But the company has since
transformed itself into a life-sciences leader
dedicated to sustainability. That happened because the corporate board and management
created a new agenda, selling off oil and gas
operations, pledging
to adhere to new
safety standards
and adding