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JR founded Market America in 1992 and is the architect of the UnFranchise Business Development System—a business model that currently rewards more than 180,000 hardworking, independent business owners, more than 300 of whom have become millionaires. In a time of economic uncertainty, JR has leveraged Market America and SHOP.COM into a recession-proof business by offering in-demand, market-driven products through the company’s exclusive lines and millions of other items via the company’s online partner stores. Built on product, powered by people, he has created the ultimate online shopping destination where customers get paid to shop.