Shay Shmeltzer leads the outbound product management team for Oracle's development team. He has been working with the Oracle development tools for over twenty years in various roles. Shay is a frequent presenter at industry events, has published multiple articles and blogs regularly at http://blogs.oracle.com/shay.

Title:

Develop Compelling On-Device Mobile Apps - The Simpler Way

Summary:

Mobile devices such as iPhones, iPads, and Android devices are now the preferred (and in many cases the standard) way to access enterprise applications and data while on-the-go. With the popularity of the consumer apps in the App Store, mobile users now fully expect their enterprise apps to be equally compelling. Creating these types of on-device, offline-capable, device-feature rich mobile applications typically requires learning device-native code for multiple platforms. This session will discuss and demonstrate developing an on-device mobile application using the technologies and tools you are familiar with: JDeveloper, Java, and ADF Mobile, without writing a single line of device-native code. You can deploy this single code base to both iOS and Android-based devices.