This innovative eyeliner offers the precision of liquid liner and the ease of a gel-based formula. Color is long-wearing and water-resistant. Can be used to create subtle to dramatic looks. Awarded "Elle" Magazines' -Top 5' (Nov. 2009).

Dior Addict It-Lash can transform the eyes in a single flourish for a fabulous impact, as if by magic. Volume, length and the most extraordinary stylistic effects come together to achieve a fashion-forward, modern-day, doe-eyed look in an instant. With unconditional hold, easy to apply and easy to remove, it is the ideal mascara for women who want it all, and want it now.. Its soft and supple elastomer brush coats the full length of lashes and the entire fringe for sensational volume.. Its spiked tip catches even the tiniest lashes on the bottom and in the far corners, for that perfect doe eye.. Its formula combines waxes that go on thick with a clear gel base for pure and radiant color.. Rinsable, it is easy to remove with warm water or classic makeup remover. Dior Addict It-Lash enhances the lashes in shades amped up in pigments: It-Purple, a dizzying shade for downright sophistication; It-Blue, saturated in color for electric eyes; It-Pink, a funky, in-your-face hue; and It-Black, for breathtaking depth. For lashes transformed in technicolor.

Outremer - Bright true blue. Highly pigmented, velvety-matte, ultra-fine powders for shading, creating depth and lining eyes. Long-wearing, crease-resistant colors glide on smoothly and evenly and blend effortlessly. Can be applied sheer or layered for a more dramatic effect. True color application. Can be applied dry or with a dampened brush for heightened intensity. Multi-function use for shading, lining and brow color. Rich, vivid shade range, from neutrals to high-fashion hues. Francois' Insight : "Matte eyeshadows are great for helping to define the eye. A good rule of thumb is to follow the natural shape of the eye. You can widen the eye by extending the color out towards the temple or open the eye by blending towards the brow bone.".

Long-Wear Gel Eyeliner gives you the look of liquid liner with the ease and feel of a gel formula. Long-wearing, water-resistant color glides on and let’s you get it just right before it dries-then stays without a smear or crease until you take it off. Now available in Denim. Awarded: "Elle" Genius Award (April 2008), "In Style" 'Best Beauty Buy' (2008), and "Allure" Reader's Choice Award (2008). Watch Bobbi Brown Videos. Apply with Ultra Fine Eyeliner Brush.

A new modern liquid liner that ensures a flawless even line with just one stroke. Features a super-fine tip for precise definition and versatile application options. Up to 24-hour wear. High intensity color. Glides on smoothly and evenly.

This matte shadow by MAKE is highly pigmented, provides lasting color, and has a crease-free formula. Just use a brush to sweep the shadow over the lids, throw on a little mascara, and you’re good to go. Added perk: MAKE gives 10% of their sales to the We See Beauty Foundation! 0.10oz./2.8 g. Crease-free formula. Made in the USA.

Bobbi's new gold standard for ultra-long, perfectly separated lashes. It's all about how the brush and formula work together: The bristles interlock with lashes like a zipper, so each individual lash is coated with rich, deep color from root to tip. It's also curved to lift each hair like an eyelash curler. And since the formula contains elastic ingredients, it stays flexible between coats and won't flake.

Volume, Mascare and lasting treatment. MASCARE is a holistic approach to mascara that strenghthens and treats lashes, as well as enhancing their volume, definition and length. It is infused with silk proteins, panthenol and vitamin E to keep lashes fit. UNIQUE QUALITIES: Treating; Volumising; Lengthening formula infused with Silk Proteins, Panthenol and Vitamin E; Black metallic pigments gives colour both light reflecting and defining. BENEFITS: Volumising Brush; Hollow fibre technology sculpts every single lash; Developed for sensititve eyes. HOW TO USE: For the upper eyelids: tilt the head back and look down. Apply starting from the roots and sweeping towards the tips using small left right movements. For the lower eyelashes tilt the head forward and look up. GOES WELL WITH: Silk Kajal Kohl Pencil, a perfect pair for minimalist definition with maximum effect. CUSTOMERS SHOULD KNOW: Mascare is an 'Eyelash Spa': healing and beautifying lashes simultaneously. Don't apply too much mascara on a tired face. Never apply mascara in a moving vehicle.

Reflecting the Giorgio Armani Fall/Winter 2014 fashion show, Fade to Grey is inspired by light and shadow. With subtle colors and mineral tones, this collection creates a transparent and lightness effect. A testament to nature's perfection in texture, color & shape. Light and shadow is intensified with a black pearl and shimmery nude. Long lasting color with no makeup feel.

Makeup on a mission. MAKE is proud to donate 10% of retail sales to the nonprofit organization We See Beauty Foundation, which benefits women-run, worker-owned cooperative businesses. All products are made in New York City. Seductive, intense color in one easy-to-apply eye pencil. This long-wearing gel formula glides on smoothly, is easy to blend and won’t tug at the delicate eye area. High-gloss finish. Usage: Apply to lashline using soft strokes. Blend with Expert Smokey Eye Brush #8 for a sexy, smudged look. Not tested on animals, fragrance-free, paraben-free, hypoallergenic. Available in Very Black 0.04 oz (1.2g)

Lola Lash by Antonym Certified Natural Mascara glides on evenly and separates the lashes while adding volume and length. Its deep, black color defines the lashes, while its lengthening effect creates a striking look. The use of high quality natural ingredients, organic wax and linseed extract (blue flax), help protect eyelashes and keep them healthy while preventing clumping. Gentle ingredients are ideal for sensitive eyes and skin. Properties: volume, lengthening, separatio. Not tested on animals. Ecocert certified natural.

Chocolate. Larger Than Life Long-Wear Eyeliner takes liner to the next level. Rich, creamy color that glides on smoothly with a completely new Smudgeproof finish. Incomparable 12-hour wear with no smearing and no caking. Deeply dramatic shades named for the most iconic streets in the world. Long-wearing. Achieves rich, intense color. Twist up delivery and built-in sharpener.

"This gives me longer, thicker, blacker lashes without the hassle of falsies," says Alexa Chung of her Eye Do Strengthen and Lengthen Mascara. Created in collaboration with cult London makeup brand Eyeko, the carbon-black formula is blended with Shea Butter and Gingko Biloba to leave lashes nourished and longer-looking. The cleverly shaped brush ensures a hassle-free, no-clump application.

The same longwearing crease resistant formula as NARS single eyeshadow in a series of uniquely paired color combinations. Worn together or alone, all duo eyeshadows can be applied sheer or built up for a more dramatic effect. All powder eyeshadows can be used wet or dry. Available in Mad Mad World

Just in! Our award-winning cream shadow - now infused with glistening sparkle. Lightweight formula goes on comfortably and leaves a soft, velvety finish. For sheer color, use your fingers. For a dramatic look, use the Cream Shadow Brush and apply two layers. Stays color-true and crease-free all day.