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* This role is accountable for using market, shopper and customer insights to assess and identify category growth opportunities and developing and executing the relevant category solutions to fuel category growth, drive customer engagement and optimizing sales revenue and profitability at category and portfolio level. The role engages and partners with multiple internal teams to drive appropriate cross-functional collaboration to meet customers, shoppers and the Company needs to ensure well placed to drive customer engagement through development of customer growth plans grounded into localized category vision
* This role will need to play a critical role within the market in establishing the new category leadership functions ways of working, with the aim of elevating the category and shopper in thinking across sales and the CBUs

Lead the customer category agenda delivering all relevant analyses and customer ready materials focused on delivering shopper, channel and category centric solutions to develop the Company credentials with the customers as “THE” trusted category expert

Partner with the relevant customer team to provide category 1st insights and ensure internal and external alignment to customer growth opportunities

Create compelling insight led category solutions which influence shopper behavior and convert more shoppers and transactions at the point of sale for the mutual benefit of the organization and the customers

Own all category reporting for the market, feeding into OP and activity planning and any ad-hoc cluster requests, via the Category Leadership Head, and providing category led reviews of NPD and innovation launches, and competitor activity

In partnership with the customer development and perfect store teams, develop an integrated picture of success for assigned channel(s)/customers grounded in the global in store leadership strategies. Ensures the Company portfolio visibility and presence at point of purchase exceeds market share, perfect store ambitions are realized

This role will drive the category leadership agenda for the assigned customers and be accountable for the operational day-to-day customer category management needs and supporting the Category Development Team with the strategic Category agenda

This role will deliver results by leveraging the global category leadership strategies and space management and assortment tools and undertaking in depth analyses to formulate recommendations (assortment/distribution, placement, pricing and promotion) to ensure the Company is properly positioned in the category leadership and shopper insights space

The role will be responsible for building effective customer relationships and driving a customer centric cross-functional culture internally