Countdown to Christmas: Day 20 – Responsive Orgs

Thanks to the Internet being everywhere and social media, the world is now a single giant network. This has fundamentally changed the way we think about finding information and connecting with each other.

What impact does this have on the way people work? Here Mike Grafham, @mgrafham, (pictured) worldwide Customer Success lead at Microsoft (Yammer) examines this topic as a guest article for my blog.

I first published it in February and am doing so again as part of my Advent series of articles as we countdown to Christmas…

The rise of responsive organisations

At its simplest, you can find information and connections an order of magnitude faster than even ten years ago – be that a long-lost friend on Facebook or your IC peers through @theiccrowd on Twitter. At a more complex level, you can self-organise revolutions that topple governments.

This can have a huge impact on the world of work. It creates exciting possibilities for how work *could* be done now the network is at your disposal.

What’s more, because this is how you live your personal life, you expect your employer, and the companies you’re a customer of, to work in this way. Organisations that make the most of this potential are going to be the world’s most successful. We’re already seeing examples of that.

But most organisations can’t take full advantage of this yet, because they aren’t designed in the right way.

They’re designed to minimise risk and standardise output, based on the same principles on which Industrial Age factories were once built.

The way communications flow are too hierarchical, and people aren’t allowed enough freedom to respond effectively to what the company’s customers want.

A change is happening. There are a lot of people who are helping their organisations become more responsive and make the most of this opportunity. There are already some early success stories of how this is making companies perform better.

Responsive Organisations design this out.

They value effectiveness over efficiency, networks over hierarchies, empowerment over control, intrinsic motiviation of employees, working anywhere and borderless communities over efficiency, hierarchy, control, extrinsic reward, the 9-5 office day and treating partners and customers as separate.

An example of this recently covered on this site by Rachel is Bromford.

The role of comms
Communication plays a key role in making organisations more responsive. The comms team shape how information moves around an organisation.

There is a movement for people that want to make their organisations Responsive Organisations. Its purpose is to provide a common language to describe the changes organisations will need to make the most of this opportunity, and connect those that want to make it happen with their peers and those that can help them.

Its purpose is changing the world rather than selling any software. It already has over 1,000 members.