Niche #4: Technology Specialization FocusDefinition: By narrowing beyond a focus on a horizontal service, like web design, you can focus further on a particular technology to deliver that service, like Drupal, SquareSpace or WordPress. The trick with this type of focus is to find the people who know they need that particular technology.

Homepage message:More than just pretty slides … presentations that work. Do you want to become a better PowerPoint communicator? How great would it be to have the edge when you’re making a sale, creating training materials, presenting to a classroom? You can learn how to Cheat Death by PowerPoint or allow me to redesign your deck to get you the results from your audience that you’re looking for.

Highlight:
Laura Foley calls herself the Cheater of Death by PowerPoint. She can do anything related to PowerPoint — training, mentoring, presentations and workshops. She has positioned herself as the designer who knows PowerPoint, and she’s built a virtual empire based on it. So many designers hate PowerPoint, the field was wide open to her! If you can find a technology nobody else wants to deal with, you’re golden (for a while, at least).