Micromax partners Uber for built-in app

The Uber app will be available for all new Micromax users and over time, planned upgrades will be made available to existing users.ET Bureau | December 21, 2016, 08:16 IST

Indian mobile manufacturer Micromax Informatics has partnered with ride-sharing app Uber to offer the app in-built in close to 100 million of its smartphones over the next three years.

The Uber app will be available for all new Micromax users and over time, planned upgrades will be made available to existing users, one of India’s top smartphone companies said in a statement Tuesday.

"This partnership will help Uber unlock growth across the huge user base of Micromax in India and also help our consumers get the best experience.

Our focus will be on building native experiences," Rahul Sharma, co-founder of Micromax Informatics, said in the statement.

Micromax had previously launched AROUND, an app that aggregates information from various popular apps across categories including food, news and weather, and publishes it in a native environment on the device.

This partnership will link Micromax users' account to the AROUND platform and the user will have both on-device native integration through inhouse services including AROUND-and factory loading of the Uber app on Micromax devices.

“This will introduce ride-sharing, and the benefits it brings to riders, drivers and cities, to a new generation of smartphone users in India,” said Eric Alexander, president for business at Uber APAC.