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How can I develop engaging subject lines?

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How many emails do you get a day? How many do you actually read? It's very easy to gloss over the majority of the marketing email that enters your mailbox, so driving your own marketing email to rise above the rest starts with an engaging subject line. Here are some dos and some don'ts to consider when creating an engaging subject lines for your leads: Do:

Create three or five subject line ideas per email send—brainstorming is a good thing.