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More than 27,000 tickets have already been sold for the match against the Owls and more than 24,000 for the one with the Black Cats.

Up until now, the Reds’ biggest crowd of the campaign came on the opening day, with 28,065 packing the stands for the 1-0 win over Millwall.

As they anticipate topping that and face a busy few weeks, the club have issued advice to supporters to ensure matchdays run smoothly.

Reds boss Mark Warburton (Image: Nathan Stirk/Getty Images)

“Following exceptional demand for the games against Sheffield Wednesday, Sunderland and Arsenal, supporters are asked to arrive as early as possible in order to collect tickets and/or gain admission to the stadium,” a statement read.

“The club are expecting three of their highest attendances of the season for these matches and are asking supporters to help out wherever possible to allow a speedy entrance for their fellow fans on matchday.

“The ticket office is open until 8pm today (Friday, December 22) and until 1pm and 4pm on Saturday and Sunday respectively, and supporters wishing to collect pre-paid tickets are asked to do so in advance to avoid long queues at collection points on matchday.

“Supporters are advised to collect pre-paid tickets in advance of matchday as this will assist in reducing delays in getting into the stadium.”