Uber Facebook Ads Overview Uber had lived a charmed existence until its breakneck growth and mostly ruleless company culture caught up with it in 2017. The world’s most valuable startup has since shuffled its leadership, messaging and branding in hopes of “growing up”, as it stabilizes its core business and reputation. The reshaped branding and messaging has been apparent in their TV advertising strategy, where they apologize for past sins. New CEO Dara Khosrowshahi is placed front and center in the…

Fun piece of content for the DRAFT blog. We celebrated opening day with a few beers and a live snake draft. I’ll set the under / over on the usage of the word “dingle dong” at 1 1/2. Will my Yankee stack work out?

Facebook users give Facebook broad authority to track their internet activity. Most major sites have the Facebook Pixel installed, which helps the site leverage its own visitor data to more intelligently advertise on Facebook. Facebook also uses that data in all sorts of ways. They map behavior by categorizing the sites visited, by purchase and transaction history, by what kind of apps a user installs. Facebook then anonymizes all the data and sells it to advertisers looking to find new…

How much Bitcoin should a crypto portfolio have? How much Ethereum? How heavily should you invest in other alts vs your Bitcoin holding? These are some of the most interesting discussions crypto investors have. They debate ad nauseam why their allocation is “correct” and why each alt coin in their portfolio has merits. Here’s my current breakdown. I don’t have time to flesh this out right now but I wanted to post. Ethereum (43.4%) Monero (12.8%) NEO (12.0%) Bitcoin Cash…

What are the no-brainer steps to getting your website to rank? Create Content Create text-based content early and often. Google likes freshness and will reward your website when new words and pages appear frequently. Make content around the keywords you want to rank for. If the content is good, the next section becomes infinitely easier. People will share your content if it’s valuable, earning you valuable backlinks and traffic. Not rocket science. Backlinks Google likes when other websites link to…

I cut the cord from traditional cable and added YouTube TV 9 months ago. Netflix and Amazon subscriptions have also eased transition to a cable-less world, but YouTube TV has turned into a significant portion of my video consumption since I subscribed. It’s given me a majority of the channels I’d historically watched, unlimited DVR through a forgivingly clunky interface. ESPN, 2, News, SEC Network, YES and the major networks have been staples of my consumption for as long as…

Do we have a bounce in the crypto space?! Maybe. Depends which technician or fortune teller you ask. Personally I don’t expect us to move strictly higher immediately, but I think the bottom is in and we’ll see buyers generally overwhelming the sellers. That’s partially because we have some regulatory direction after the CFTC hearing on Wednesday. The chairman Chris Giancarlo made some very positive statements about the category much to the exuberance of cryptocurrency twitter. Giancarlo’s account grew from…

Friday’s bounce has continued through Saturday. Did we put in a bottom Friday morning? Maybe. We’ll see if the momentum continues. I bet we chop sideways +/- 10% over the next 3-4 days but who knows. Dentacoin Dentacoin promises dental records on the blockchain. I think it’s pretty useless. This 40% bounce is under context of a 90% correction from its highs. To me this is a dead cat bounce from a useless token. Nano Nano’s price soared 41% yesterday…

Another rough day for crypto. Only 2 of the top 100 assets were green on the day – Digixdao and ZCash. Big news of the day was a scare of a ban in India that was later rebuked – but the pain continued. DigixDAO Literally gold on the blockchain. Breakout day – catapulting into the top 40 on no news. Maybe it’ll act as a hedge vs wider crypto assets going forward since it’s actually backed by a tangible asset…

Mixed results for crypto assets on this fine Wednesday with only 7 of the top 20 in the green. Bitcoin continues to lag Ethereum with their market caps beginning to tighten. Raiblocks / Nano (XRB) Raiblocks rebranded to Nano today and took a bid higher on the buzz. XRB has a sound development team and some of the most advanced tech in the space. The bull story here is that it’s got upside to facilitate hundreds of thousands of transactions…