Hershey's_Commercial_Design and Direction

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The campaign for the first new Hershey bar in 22 years, Hershey's Gold Bar. The idea was to start out with a monolithic, larger than life object, emerging from the primordial gold. I definitely referenced some of the cinematography from 2001: A Space Oddysey to set the tone for the first half of the spot. The monolith then breaks apart, beginning the faster paced, fun half of the spot with the callouts creamy, buttery, and blingy.

Spot 1_Golden Monolith

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Spot 2_New Dawn

Another spot in Hershey's Gold Bar campaign. On a landcape of golden steppes and cacti, the foggy light of the sunrise illuminates the tagline. The Hershey's bar then emerges from the horizon. I exectued the visual direction as well as the modeling, lighting, and texturing used in production.