THE POWER OF SOCIAL EXERCISE

WORKING OUT TOGETHER MEANS HAPPY, MOTIVATED MEMBERS

When members are motivated they work out more often and stay longer. If you’ve got happy, enthusiastic members they renew memberships and refer friends. Your employees are more engaged and membership and revenue grows.

The numbers don’t lie

Assisted and social exercise pays off

MOST PEOPLE LOVE GROUP EXERCISE

Research shows that 90% of people say they prefer to exercise in groups.

GROUP EXERCISERS DON’T QUIT

Group exercisers are 26% less likely to cancel than gym-only members. Thirty eight per cent of group exercisers remain loyal for 1 to 5 years versus only 29% for total gym attendees.

GROUP EXERCISERS COME MORE OFTEN

Those who work out in a group visit their club an average of three times a week, more than the average 1.9 times per week for non group exercisers.

GROUP EXERCISERS REFER MORE

A massive 84% of group participants recommend their club to friends and family

PEOPLE COMMIT BASED ON GROUP FITNESS

When choosing a club great group fitness classes are one of the top two priorities. This is the most important, controllable factor for operators to drive more people into facilities.

Dollars and sense

Cost effectively and profitably growing membership

RETENTION VERSUS ACQUISITION

It costs seven times more to acquire a new member than it does to keep an existing one, and yet most clubs primarily focus on new member acquisition.

The fact is most members don’t come often enough to see value in their membership – and that’s when you risk losing them. Growing membership is about growing attendance.

Attendance is the most important metric in our industry but is also the one least measured by club managers. Ideally you want all of your current members to come in at least twice per week. If your membership is 2,000, that’s 4,000 visits a week. How far are you from reaching that number of members?

PROFIT PER SQUARE FOOT

It's proven that people work out harder and longer in a group environment than they do when training alone – and that means they’re more likely to come more often. So the fewer members you have training alone, the better your business’s health.

A group fitness studio typically brings in more profit per square foot than any other space in a fitness facility.