Category Archives: WBJ

Innovation requires not only money but also being ready to learn from mistakes and, above all, try again.
Trying to copy solutions that work well elsewhere is not always the best way to go. WBJ sat down with Filiberto Amati of Amati & Associates to talk about innovation and international expansi...

WBJ talked with H.E. Sung-joo Choi, Ambassador of the Republic of Korea to Poland,
about the present international tensions in the region caused by the country’s neighbor’s
nuclear program, the chances of unifying the two Koreas, the economic status of
his country and bilateral relations between Kor...

Even if you can do most of your work from a home office or a café, you still need a place to hold meetings, meet clients, often also a quiet place where you can take a business call or do creative work. Nowadays, the number of options to choose from is greater than ever. The office-sharing trend is ...

Every marketer wishes they knew more about their clients. Data analytics in marketing is no longer just an added value or competitive advantage. It is becoming a do-or-die thing for all B2C companies in all of their marketing efforts. What are the current trends in monetizing big data?

It appears that the future will belong to electronic pulses, rather than clinking coins and rustling banknotes. The convenience and speed of cashless transactions will have its price in the form of increased control and lack of anonymity. The catchy slogan used by officials: “Paperless, cashless Pol...

There’s a new player in the pizza business on the Polish market. And it’s the internationally recognized Louisville-based Papa John’s that over 33 years since its inception has grown into a 5,000-strong restaurant chain present in 44 countries. WBJ talked to Chris Wynne, co-owner and general directo...

The scenario where you get an ad on your mobile, research the brand online and then buy the shoes at the mall is becoming increasingly common. Omnichannel is more than something to just make shopping easier and more fun. Collecting as much information about your client as possible and combining diff...

Investor Catella Real Estate has recently launched its luxury rental service in the iconic Złota 44 residential skyscraper in downtown Warsaw. On offer are a total of 72 No44-branded apartments located on nine full floors of the tower, sized from 57 sqm to 218 sqm and available in three different fu...

100 milliseconds is not a lot of time, yet that is how long an auction for an advertising spot takes. With big data analytics, advertisers no longer have to choose randomly which spots to bid for. And as many examples show, intuition can be flawed: if you want to sell men’s deodorant, don’t advertis...

With historically low unemployment, employers are hard pressed to find the talent they need. Not only do they have to use innovative candidate-sourcing techniques, but they should also pay more attention to employer branding and increasing employee loyalty. Which industries are facing the biggest ta...

More than 180,000 sqm of new retail space was completed in Poland in H1 2018, with shopping centers accounting for nearly 80% of the volume, according to the latest MarketBeat report by Cushman & Wakefield. An additional 330,000 sqm of new retail...

Developer Murapol has signed a conditional agreement for the sale of an over 40,600-sqm plot of land located on ul. Posag 7 Panien in the Ursus district of Warsaw for PLN 40 million net. The transaction is to be finalized later this year provided tha...

JLL, the leasing agent for the Lumen and Skylight office buildings in downtown Warsaw, has revealed it brokered lease transactions for a total of more than 8,000 sqm in the properties in the first half of this year. New tenants of Lumen and Skylight ...

Software company Caspio has leased nearly 500 sqm in K1, the tallest office building in Kraków, where it will open a research and development center. The tenant, who was represented by Savills in the lease negotiations (the landlord was advised by JL...

Poland is the 20th most transparent real estate market globally, according to the latest edition of the Global Real Estate Transparency Index (GRETI) prepared by JLL and LaSalle Investment Management. The country was recognized in the ranking as the ...

In business, a unicorn is a company that achieves a valuation in excess of $1 billion in less than three years. With this in mind, we need to be honest with ourselves. We will not get a massive stream of unicorns in the near future coming out of the ...