“At first blush, it may seem reasonable that a private business should be able to refuse service to anyone it chooses,” Spence wrote. “This view, however, fails to take into account the cost to society and the hurt caused to persons who are denied service simply because of who they are.” Mullins and Craig married in Massachussets and had originally gone to Masterpiece in July 2012 because they wanted to a cake for their wedding reception in Colorado. When Phillips refused, the pair went to the American Civil Liberties Union, which filed a complaint with the Colorado Civil Rights Commission (CCRC) on their behalf. According to the complaint, Phillips told the couple that the store policy was to deny service to customers who wished to order baked goods for a same-sex wedding, based on his religious beliefs.

You should be able to see the writing on the wall. Acquiesce or be fined.