Sunday, August 03, 2014

How Facebook Sold You Krill Oil - NYTimes.com

From an extensive snapshot of Facebook's advertising modus operandi

"Ever since it began selling ads 10 years ago, Facebook has been combating doubts about its value to marketers. Search engines like Google offer advertisers a direct link to people seeking out particular products, while television remains the dominant way to reach a mass audience. Now, Facebook claims, it can provide the best of both."