scaryideas.com: Advertising Archivehttp://scaryideas.com/
The best, worst and most entertaining from the advertising industryWed, 06 Jun 2012 15:39:30 +0100enhttp://feeds.feedburner.com/scaryideas?format=skinhttp://scaryideas.com/http://scaryideas.com/i/scaryideas_100.pngscaryideas.comThe Sevens : What are The Sevens? [Video]http://feedproxy.google.com/~r/scaryideas/~3/5sL09CwMfiE/29429
<a href="http://scaryideas.com/content/29429"><img src="http://scaryideas.com/t/29429_300.jpg"></a><p><a href="http://scaryideas.com/content/29429"><h2>The Sevens : What are The Sevens? [Video]</h2></a><p>Toronto-based interactive agency Secret Location has created an ambitious interactive online film and game called The Sevens.
The Sevens, launched today on Secret Location&#8217;s website (http://www.thesecretlocation.com/), is a multi-layered narrative experience will also live online at http://www.whatarethesevens.com and can be enjoyed on a number of levels: as a short film, an interactive game or a fully immersive mystery in which users can participate.
&#8220;The interactive film is the start of a larger narrative that we&#8217;ll continue to build on over the next year and beyond,&#8221; explains company founder James Milward. &#8220;A lot of the time the most experimental ideas we have aren&#8217;t appropriate or are too risky to hinge the success of our clients on. As a result, we built this experience as a sandbox for us to play in and experiment with ideas, techniques and technology in a way that will prove concept with real users.&#8221;
For the past four years, Secret Location has produced several experimental interactive experiences, including Rookie Blue: Interrogation Room, Stanfield&#8217;s Guy At Home and Endgame Interactive, which won an International Digital Emmy&reg; in 2012.
The Sevens begins with a phone call and contains three puzzles for viewers to solve. In a suburban home, a young girl named Julie is confronted with a series of mysterious symbols that, once arranged in a particular order, unlock a phone number and passcode. If users solve the puzzles and dial the number, they are taken deeper into the story&#8217;s narrative by being given a chance to solve one final puzzle in order to reveal an alternative ending.
&#8220;The nature of the story is that it keeps drawing you in further and further, making you more vulnerable. It&#8217;s the classic Alice In Wonderland rabbit hole scenario,&#8221; says Pietro Gagliano, creative director and partner at Secret Location. &#8220;We want people to feel shaken up by how deeply immersive the experience feels at the end.&#8221;
The idea evolved from Secret Location&#8217;s portfolio launch four years ago. Set up as a Choose Your Own Adventure-type narrative, the site drove 120,000 people through the portfolio in the first three months. Incidentally, the designers posted a phone number on the bottom of the site for potential clients to call but visitors assumed it was part of the game.
&#8220;We received nearly 100,000 phone calls in the first six months,&#8221; says Gagliano. &#8220;Suffice it to say, it was annoying but it did give us an idea and proved that people would call if we asked them to &#8211; or even if we didn&#8217;t ask them to.&#8221;
The team began brainstorming and writing The Sevens in November 2011 with writer/filmmaker Jos&eacute; Avelino Gilles Corbett Louren&ccedil;o and production began in February 2012. Now that it&#8217;s live, the creative team intends to grow the story, add new characters and create related content that can live on other sites, such as YouTube.
Secret Location has already rolled out several real world elements connected to The Sevens. In tandem with the site launch, cryptic posters featuring characters from the film and chalk stencils of the mysterious symbols and the URL have begun appearing in select cities across North America, including Toronto, New York and Los Angeles.
&#8220;We&#8217;d love to keep adding elements to this narrative,&#8221; says Gagliano. &#8220;That&#8217;s why we created an open invitation at the end of the experience for the user to contribute ideas.&#8221;
&#8220;This is really not the end,&#8221; adds Milward. &#8220;It&#8217;s just the beginning of a growing story eco-system and mythology that we&#8217;re creating around The Sevens.&#8221;</p><p>Created by Secret Location
Executive Producer: James Milward
Creative Director & Lead Designer: Pietro Gagliano
Technical Director: Ryan Andal
Project Manager: Ashlee Lougheed
Art Director: Stefan Grambart
Graphic Designer: Kai Salminen
Editing & Motion Graphics: Steve Miller
Assistant Editor: Michael Kazanowski
Web Developers: Gino Fazari, Michael Phan, Paul Stodolak
Music & Sound Design: Lodewijk Vos & Joseph Murray
Cast&#8211; In Order of Appearance
Dad: David Straus
Julie: Elle McFeeters
Dog: Pearl
Mom: Jennifer Fullerton
Written By: Jos&eacute; Avelino Gilles Corbett Louren&ccedil;o & Secret Location
Directed By: Jos&eacute; Avelino Gilles Corbett Louren&ccedil;o
Director of Photography: Henry Less
Assistant Director: Billy Shand
Line Producer: Luke Bryant
Assistant Camera: Nick Giordano
Gaffer: Dave Lewis
Art Director: Michael Leach
Set DResser: Dylan Jackson
Sound Recordist: Edward Senkowski
Hair & Makeup: Margot Keith
Wardrobe Stylist: Sarah Millman
Production Assistant: Derek Modesto
Contributors:
Adam Drake
Adam Park
Ann Marie Donnelly
CJ Hervey
Graham Budd
Jenn Hartnoll
Jory Kr&uuml;spe
Josh Manricks
Kathryn Rawson
Noora Abu Eitah
Sabrina Saccoccio
Special Thanks to HLP + Partners for production support.</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/5sL09CwMfiE" height="1" width="1" alt=""/>Wed, 06 Jun 2012 15:39:30 +0100http://scaryideas.com/content/29429http://scaryideas.com/content/29429Hidden Valley®/Clorox : Ranch vs. Ketchup, Boxing [Video]http://feedproxy.google.com/~r/scaryideas/~3/pafSurgMSl8/29428
<a href="http://scaryideas.com/content/29428"><img src="http://scaryideas.com/t/29428_300.jpg"></a><p><a href="http://scaryideas.com/content/29428"><h2>Hidden Valley&reg;/Clorox : Ranch vs. Ketchup, Boxing [Video]</h2></a><p>The ultimate condiment battle is being waged on the new Facebook Faceoff -- Hidden Valley&reg; Ranch for Everything vs. Ketchup  created by agency Tribal DDB and featuring Clash of the Condiments a viral film directed and edited by kabooms matt fackrell. Via the Facebook APP and other social channels, visitors are invited to watch a battle for dipping dominance wherein two squeeze bottles enter, but only one will leave. http://facebook.hiddenvalley.com/hv4e/
The project is pitch perfect for director matt fackrell, whose ultimate sweet spot (or, in this case, savory) is comedy with costumed characters. The quirky charm of this distinctly fackrell style film (hes also a director/editor for Yo Gabba Gabba), shines as a life-sized squeeze bottle of the new Hidden Valley&reg; for Everything goes toe-to-toe with its shelf rival. Sparked by Ketchups poor sporting over a chess match, the duo comically spars throughout San Francisco with Ranch taking the upper hand. Hungry for more? Part two will be launched online in the coming weeks.</p><p>Title: Ranch vs. Ketchup, Boxing
Client: Hidden Valley&reg;/Clorox
Agency: Tribal DDB Worldwide- San Francisco
Producer: Leslie Ernst
ACD/Art Director: Kirsten Stewart
ACD/Copywriter: Karen Hutchinson
Account Director: Sunni York
Production Company: kaboom productions
Director/Editor: matt fackrell
Executive Producer: lauren schwartz
Head of Production: steven sills
Director of Photography: Chris Saul
Producer: Kevin Hayes
Color Grading: Ntropic
Colorist:
Original music: Adam Deibert
Mix: Jay Shilladay, Slate Run Productions</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/pafSurgMSl8" height="1" width="1" alt=""/>Wed, 06 Jun 2012 14:28:17 +0100http://scaryideas.com/content/29428http://scaryideas.com/content/29428Helsingin Sanomat : Ravintolapäivä [Image]http://feedproxy.google.com/~r/scaryideas/~3/ILQpzUjDXTs/29427
<a href="http://scaryideas.com/content/29427"><img src="http://scaryideas.com/t/29427_300.jpg"></a><p><a href="http://scaryideas.com/content/29427"><h2>Helsingin Sanomat : Ravintolap&auml;iv&auml; [Image]</h2></a><p>Helsinki lives in the moment &#8211; and so does Nyt, the weekly supplement of the city&#8217;s largest newspaper Helsingin Sanomat. Nyt is all about the going-ons in Helsinki &#8211; the name means &#8220;now&#8221; in Finnish. Since it is all about the moment, we did Nyt&#8217;s print ads with the same mentality. No stylists and no tight schedules on Excel-sheets. Just one photographer capturing a bunch of young people enjoying life in Helsinki &#8211; right here, right now. And it was all very immediate: shot today, printed tomorrow.</p><p>Client: Helsingin Sanomat
Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Laura&eacute;us
Copywriters: Valtteri V&auml;kev&auml;, Verneri Leimu
Art director: Ale Laura&eacute;us
Graphic designer: Iiris Ojanen, Mark Nurmi
Client Team Director: Sonja Eiramo
Producer: Krista Durchman</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/ILQpzUjDXTs" height="1" width="1" alt=""/>Wed, 06 Jun 2012 14:16:14 +0100http://scaryideas.com/content/29427http://scaryideas.com/content/29427Helsingin Sanomat : Lauantai [Image]http://feedproxy.google.com/~r/scaryideas/~3/ntY7DdAIlHw/29426
<a href="http://scaryideas.com/content/29426"><img src="http://scaryideas.com/t/29426_300.jpg"></a><p><a href="http://scaryideas.com/content/29426"><h2>Helsingin Sanomat : Lauantai [Image]</h2></a><p>Helsinki lives in the moment &#8211; and so does Nyt, the weekly supplement of the city&#8217;s largest newspaper Helsingin Sanomat. Nyt is all about the going-ons in Helsinki &#8211; the name means &#8220;now&#8221; in Finnish. Since it is all about the moment, we did Nyt&#8217;s print ads with the same mentality. No stylists and no tight schedules on Excel-sheets. Just one photographer capturing a bunch of young people enjoying life in Helsinki &#8211; right here, right now. And it was all very immediate: shot today, printed tomorrow.</p><p>Client: Helsingin Sanomat
Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Laura&eacute;us
Copywriters: Valtteri V&auml;kev&auml;, Verneri Leimu
Art director: Ale Laura&eacute;us
Graphic designer: Iiris Ojanen, Mark Nurmi
Client Team Director: Sonja Eiramo
Producer: Krista Durchman</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/ntY7DdAIlHw" height="1" width="1" alt=""/>Wed, 06 Jun 2012 14:15:49 +0100http://scaryideas.com/content/29426http://scaryideas.com/content/29426Helsingin Sanomat : Kaupungilla [Image]http://feedproxy.google.com/~r/scaryideas/~3/GzLn_jYwRII/29425
<a href="http://scaryideas.com/content/29425"><img src="http://scaryideas.com/t/29425_300.jpg"></a><p><a href="http://scaryideas.com/content/29425"><h2>Helsingin Sanomat : Kaupungilla [Image]</h2></a><p>Helsinki lives in the moment &#8211; and so does Nyt, the weekly supplement of the city&#8217;s largest newspaper Helsingin Sanomat. Nyt is all about the going-ons in Helsinki &#8211; the name means &#8220;now&#8221; in Finnish. Since it is all about the moment, we did Nyt&#8217;s print ads with the same mentality. No stylists and no tight schedules on Excel-sheets. Just one photographer capturing a bunch of young people enjoying life in Helsinki &#8211; right here, right now. And it was all very immediate: shot today, printed tomorrow.</p><p>Client: Helsingin Sanomat
Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Laura&eacute;us
Copywriters: Valtteri V&auml;kev&auml;, Verneri Leimu
Art director: Ale Laura&eacute;us
Graphic designer: Iiris Ojanen, Mark Nurmi
Client Team Director: Sonja Eiramo
Producer: Krista Durchman</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/GzLn_jYwRII" height="1" width="1" alt=""/>Wed, 06 Jun 2012 14:15:18 +0100http://scaryideas.com/content/29425http://scaryideas.com/content/29425Helsingin Sanomat : Boardexpo [Image]http://feedproxy.google.com/~r/scaryideas/~3/VSjcuUwfvuM/29424
<a href="http://scaryideas.com/content/29424"><img src="http://scaryideas.com/t/29424_300.jpg"></a><p><a href="http://scaryideas.com/content/29424"><h2>Helsingin Sanomat : Boardexpo [Image]</h2></a><p>Helsinki lives in the moment &#8211; and so does Nyt, the weekly supplement of the city&#8217;s largest newspaper Helsingin Sanomat. Nyt is all about the going-ons in Helsinki &#8211; the name means &#8220;now&#8221; in Finnish. Since it is all about the moment, we did Nyt&#8217;s print ads with the same mentality. No stylists and no tight schedules on Excel-sheets. Just one photographer capturing a bunch of young people enjoying life in Helsinki &#8211; right here, right now. And it was all very immediate: shot today, printed tomorrow.</p><p>Client: Helsingin Sanomat
Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Laura&eacute;us
Copywriters: Valtteri V&auml;kev&auml;, Verneri Leimu
Art director: Ale Laura&eacute;us
Graphic designer: Iiris Ojanen, Mark Nurmi
Client Team Director: Sonja Eiramo
Producer: Krista Durchman</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/VSjcuUwfvuM" height="1" width="1" alt=""/>Wed, 06 Jun 2012 14:14:55 +0100http://scaryideas.com/content/29424http://scaryideas.com/content/29424Helsingin Sanomat : Bbändi [Image]http://feedproxy.google.com/~r/scaryideas/~3/4d27T7OHy8g/29423
<a href="http://scaryideas.com/content/29423"><img src="http://scaryideas.com/t/29423_300.jpg"></a><p><a href="http://scaryideas.com/content/29423"><h2>Helsingin Sanomat : Bb&auml;ndi [Image]</h2></a><p>Helsinki lives in the moment &#8211; and so does Nyt, the weekly supplement of the city&#8217;s largest newspaper Helsingin Sanomat. Nyt is all about the going-ons in Helsinki &#8211; the name means &#8220;now&#8221; in Finnish. Since it is all about the moment, we did Nyt&#8217;s print ads with the same mentality. No stylists and no tight schedules on Excel-sheets. Just one photographer capturing a bunch of young people enjoying life in Helsinki &#8211; right here, right now. And it was all very immediate: shot today, printed tomorrow.</p><p>Client: Helsingin Sanomat
Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Laura&eacute;us
Copywriters: Valtteri V&auml;kev&auml;, Verneri Leimu
Art director: Ale Laura&eacute;us
Graphic designer: Iiris Ojanen, Mark Nurmi
Client Team Director: Sonja Eiramo
Producer: Krista Durchman</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/4d27T7OHy8g" height="1" width="1" alt=""/>Wed, 06 Jun 2012 14:14:30 +0100http://scaryideas.com/content/29423http://scaryideas.com/content/29423Hampton Inn : Leisure [Video]http://feedproxy.google.com/~r/scaryideas/~3/pHNu_nlLS88/29422
<a href="http://scaryideas.com/content/29422"><img src="http://scaryideas.com/t/29422_300.jpg"></a><p><a href="http://scaryideas.com/content/29422"><h2>Hampton Inn : Leisure [Video]</h2></a><p></p><p>Agency: Young & Rubicam
Chief Creative Officer: Jim Elliot
Creative Director/Art Director Nathalie Brown
Senior Producer: Mara Milicevic
Assistant Producer: Luiza Naritomi
Business Affairs: Debra Horvath
Broadcast Traffic: Michelle Cervello
Talent Partners: Suzanna Voss
VP, Group Account Director: Trish Mello
Account Supervisor: Melissa Tapi
Production Company: A White Label Product
Director: Olivier Gondry
EP Ellen Jacobson-Clarke
Producer: Paul Ure
Editorial Company: Cut+Run
Editor: Gary Knight
VFX: Fell Visual Effects
EP Rachel Koch
Creative Director: Russell Fell
Music & Sound Design: Elias Arts
Sound Designer: Jay Nerenberg</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/pHNu_nlLS88" height="1" width="1" alt=""/>Wed, 06 Jun 2012 14:04:50 +0100http://scaryideas.com/content/29422http://scaryideas.com/content/29422Hampton Inn : Business [Video]http://feedproxy.google.com/~r/scaryideas/~3/Hlun87N869I/29421
<a href="http://scaryideas.com/content/29421"><img src="http://scaryideas.com/t/29421_300.jpg"></a><p><a href="http://scaryideas.com/content/29421"><h2>Hampton Inn : Business [Video]</h2></a><p></p><p>Agency: Young & Rubicam
Chief Creative Officer: Jim Elliot
Creative Director/Art Director Nathalie Brown
Senior Producer: Mara Milicevic
Assistant Producer: Luiza Naritomi
Business Affairs: Debra Horvath
Broadcast Traffic: Michelle Cervello
Talent Partners: Suzanna Voss
VP, Group Account Director: Trish Mello
Account Supervisor: Melissa Tapi
Production Company: A White Label Product
Director: Olivier Gondry
EP Ellen Jacobson-Clarke
Producer: Paul Ure
Editorial Company: Cut+Run
Editor: Gary Knight
VFX: Fell Visual Effects
EP Rachel Koch
Creative Director: Russell Fell
Music & Sound Design: Elias Arts
Sound Designer: Jay Nerenberg</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/Hlun87N869I" height="1" width="1" alt=""/>Wed, 06 Jun 2012 14:03:37 +0100http://scaryideas.com/content/29421http://scaryideas.com/content/29421Your's Irish bar / Taxi-ruf frankfurt : Karaoke S.O.S. [Video]http://feedproxy.google.com/~r/scaryideas/~3/5mjpsAw81Ok/29420
<a href="http://scaryideas.com/content/29420"><img src="http://scaryideas.com/t/29420_300.jpg"></a><p><a href="http://scaryideas.com/content/29420"><h2>Your's Irish bar / Taxi-ruf frankfurt : Karaoke S.O.S. [Video]</h2></a><p>To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick&#8217;s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who&#8217;ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home.</p><p>Art Director: Vitor Mainho
Copywriter: Alice Gnodde
ECD: Jorg Riommi
Artbuy: Iris Teubert, Victoria Sigrid
Account: Lars Bendels, Niklas Boger, Thomas Adam
Production:
Producing: Ben Schlangen ACHT, Charlotte K&uuml;hn ACHT
After effects/graphics: Christopher Kasten ACHT
Editor: Gabriel Manz + Jeremy Nagel ACHT
DoP: Tobias Schrenk ACHT, Tim Lukas Leinert weare:now Gbr
Sound engineer: Thomas Rudeck - Studio Funk
Client: Your's Irish bar
Taxi-ruf frankfurt</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/5mjpsAw81Ok" height="1" width="1" alt=""/>Wed, 06 Jun 2012 13:51:29 +0100http://scaryideas.com/content/29420http://scaryideas.com/content/29420Imagination Movers : Rock-o-Matic - Thank You [Video]http://feedproxy.google.com/~r/scaryideas/~3/RP6YXyCbX6k/29419
<a href="http://scaryideas.com/content/29419"><img src="http://scaryideas.com/t/29419_300.jpg"></a><p><a href="http://scaryideas.com/content/29419"><h2>Imagination Movers : Rock-o-Matic - Thank You [Video]</h2></a><p>When the Imagination Movers were ready to release &#8220;Rock-o-Matic,&#8221; their latest DVD of music videos targeted to children and parents alike, they came to CRASH+SUES (C+S) for an innovate approach to creating music video vignettes that would bring their songs to life. The full-service post production company&#8217;s multi-disciplined team took a fresh, collaborative approach to the project, providing a full pallet of editorial, visual effects, stop motion animation, color correction and finishing &#8211; as well as some production services &#8211; for six of the seven videos featured on the DVD, in addition to cutting all of the interstitials and authoring the disk.
Imagination Movers is Disney&#8217;s Emmy Award-winning eclectic rock band that has been captivating kids of all ages with its fresh approach to pop music. The quartet of singers/performers have sold more than 250,000 CDs and DVDs, and star in their own hit music and comedy series on the Disney Junior network. This most recent high-energy DVD features music videos linked to fun interstitials that range from live-action comedy bits to &#8220;Great Moments in Creativity,&#8221; activities and the Catnip and Catnap puppets &#8211; taking the general to the next level.
C+S executive producer Sven Shelgren, who helmed the project, recounts, Scott Durbin, one of the four Imagination Movers, called C+S owner Heidi Habben last summer with a question about doing a stop motion animation music video for one of their songs. He was impressed by the work he had seen on our website, and loved the idea of stop motion as a way to reach and connect with kids in a visually exciting way.&#8221;
Initially C+S was tasked with creating a single music video as a promotional piece heralding the launch of The Movers new CD of original songs and their upcoming nationwide tour. However the job ultimately grew into a full 30-minute DVD, that made use of the company&#8217;s streamlined pipeline of visual effects, animation, editing, color correction and finishing services for 6 more music videos, along with a series of comedy skits created by and starring the Movers that were interlaced into the DVD, and all of the interstitial skits, graphic design, as well as authoring the DVD. The project also took advantage of CRASH+SUES&#8217; production capabilities, tapping into the veteran executive producer Sven Shelgren&#8217;s considerable experience in the live-action production arena.
C+S provided postproduction services for the music videos featured on the DVD, including: &#8220;Little Red Wagon,&#8221; helmed by animation director Cari Merryman, who incorporated stop-motion animation into a cut-paper environment with traditional cel-style video to create a captivating visual story; &#8220;Everybody Sing,&#8221; edited by Matthew Kroese; &#8220;Remember When,&#8221; edited by Eric Riggs; the animated video &#8220;Blast Off,&#8221; created by animation director Kinsey Engelmann.
In the video entitled &#8220;Thank You,&#8221; the Imagination Movers pay tribute to their fans with a compilation of still photos and video footage of the band and their audience, beginning with images from the days when the group was performing at backyard parties, through more recent scenes of the now nationally known band&#8217;s US concert, playing to thousands of fans.
Editor Todd Isaacs was asked to cut the &#8220;Thank You&#8221; video in a style reminiscent of the multiple split-screen opening titles of the TV series &#8220;Parks and Recreation,&#8221; and then given free rein to shape the style and content. Working on Apple&#8217;s Final Cut Pro 7, Isaacs began by selecting the best segments from the group&#8217;s previous DVDs.
&#8220;I watched the opening sequence of &#8216;Parks and Recreation&#8217; a couple of times for inspiration, and then began to plan how to integrate that concept with the music and the footage. I also listened to the song a number of times and visualized the edit based on the beats in the music,&#8221; Isaacs explains. &#8220;I wove the edit together, starting at the beginning and taking it a step at a time until a rough cut was done. The client viewed it, made some suggestions and after a few tweaks everyone was thrilled with the final results.&#8221;
The complexity of the movements of the multiple split screens required Isaacs, and C+S editor Matthew Kroese, to come up with an innovate approach to rendering out the edit without compromising the visual integrity of the cut. C+S colorist, SUE provided valuable guidance for Isaac&#8217;s color correction, which he performed within Final Cut, suggesting he maintain &#8220;a keen eye for the little details that add up to make a big difference.&#8221; Isaacs also used Adobe Illustrator to add graphics that enhanced the retrospective footage.
Another video, &#8220;Dance Kung Fu,&#8221; is a live-action retelling of the fairytale, &#8220;Little Red Riding Hood,&#8221; in which the Imagination Movers undertake a mission to bring cookies to grandma while evading a troop of Cookie Ninjas. The actors and singers in the group play themselves, as well as the Cookie Ninjas/Kung Fu dancers.
The fast-paced storyline uses a &#8216;see-say&#8217; approach to the lyrics, so CRASH+SUES editor Carrie Shanahan was tasked with getting the best action shots of the two groups, while keeping pace with the lyrics so young children could follow along.
&#8220;The director did an initial cut, which sped up nearly every shot in retro &#8220;Benny Hill&#8221; fashion. That technique had a certain charm, but I thought it was too hectic for a young audience,&#8221; says Shanahan, who edited the video on Final Cut, assisted by Matthew Kroese. &#8220;My challenge was to tell the story in real-time while keeping pace with the lyrics. We happened to have a colleague&#8217;s seven-year old in the office during the edit, so I had her watch a rough cut to make sure she was getting the story. She was - and thought it was &#8216;very funny&#8217; so I felt I was going my job!&#8221;
Several of the scenes in the &#8220;Dance Kung Fu&#8221; video featured in-camera effects and required some editorial finessing to support the illusion that the Movers and Kung Fu dancers were interacting. Shanahan also had to lip synch four characters as they ran and danced. SUE did the color correction on the Nucoda System Ryan Wheeler performed the online and Alex Engelmann crafted the opening animation.
"REMEMBER WHEN" was the &#8216;fan&#8217; video on the new DVD, which means fans sent in videos of themselves, in the hopes of making it into the song,&#8217; notes CRASH+SUES&#8217; Eric Riggs, the editor of the video. &#8220;Not only do these guys have a huge fan base, but they are creative too! Their fans are a testament to the innovative and original music they put out.&#8221;
&#8220;I used to live in New Orleans, where the band is from, and I have a young son, so I was excited to work on the project,&#8221; adds Shanahan. &#8220;The Imagination Movers were a pleasure to work with and sent us a &#8216;King Cake&#8217; after the wrap &#8211; a local delicacy with a little plastic baby baked inside. If you get the slice of cake with the baby, you have to throw the next party. I got the baby so the next party&#8217;s on me!&#8221;
&#8220;One thing we pride ourselves on is writing and performing all of our songs (over 200),&#8221; says Imagination Group member, Scott Durban.&#8221; This DVD is about real guitars, real drums and real fun - coupled with incredible artistic contribution by CRASH+SUES&#8217; team that brought our songs to life visually for our fans.&#8221;
The DVD production used the talents of every member of the CRASH+SUES&#8217; collaborative team, and has helped raise the public profile of the Imagination Movers. While the band is in the midst of a four-month concert tour of North America and abroad, viewers can still catch original episodes and old favorites of the Imagination Movers television series airing daily on the brand new 24-hour Disney Junior Network.</p><p>Client: Imagination Movers
Project: &#8220;Rock-o-Matic&#8221; DVD
Executive producers: Rich Collins, Scott Durbin, Dave Poche, Scott &#8220;Smitty&#8221; Smith
DVD PRODUCTION, POST, ANIMATION + AUTHORING: CRASH+SUES/MN
Executive producer: Heidi Mae Habben
Producer: Richard Sven Shelgren
Assistant producer/media manager: Jim Roy
Senior colorist: Sue Lakso (SUE)
3D artist/graphic design: Alex Engelmann
Flame artist/compositor: Adam Celt
Smoke artist/compositor: Ryan Wheeler
Editors: Carrie Shanahan (&#8220;Dance Kung Fu&#8221;)
Todd Isaacs (&#8220;Thank You&#8221;)
Matthew Kroese (&#8220;Everybody Sing&#8221;)
Eric Riggs (&#8220;Remember When&#8221;)
Animation directors: Cari Merryman (&#8220;Little Red Wagon&#8221;)
Kinsey Engelmann (&#8220;Blast Off&#8221;)
Animator: Sean Hall (&#8220;Little Red Wagon&#8221;)
Additional animation: Lasso Studios
Animation director: Anthony Mumphrey (&#8220;Animal Dancing&#8221;)
AUDIO POST COMPANY: Steve McCabe Music/KY
Additional music scoring/sound design/final DVD mix: teve McCabe
Production Company: (&#8220;Dance Kung Fu,&#8221; &#8220;Everybody Sing&#8221; and interstitial &#8220;Skits&#8221;)
Director: Jonathan David Evans
Cinematographer: Ryan Martin
Grip/production assistant/guest ninja: Mike Spara
Sound for Greenscreen: Andrew Gidiere
Hair/makeup: Erica Barado</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/RP6YXyCbX6k" height="1" width="1" alt=""/>Wed, 06 Jun 2012 13:43:49 +0100http://scaryideas.com/content/29419http://scaryideas.com/content/29419Imagination Movers : Rock-o-Matic - Remember When [Video]http://feedproxy.google.com/~r/scaryideas/~3/5p22m2msGjI/29418
<a href="http://scaryideas.com/content/29418"><img src="http://scaryideas.com/t/29418_300.jpg"></a><p><a href="http://scaryideas.com/content/29418"><h2>Imagination Movers : Rock-o-Matic - Remember When [Video]</h2></a><p>When the Imagination Movers were ready to release &#8220;Rock-o-Matic,&#8221; their latest DVD of music videos targeted to children and parents alike, they came to CRASH+SUES (C+S) for an innovate approach to creating music video vignettes that would bring their songs to life. The full-service post production company&#8217;s multi-disciplined team took a fresh, collaborative approach to the project, providing a full pallet of editorial, visual effects, stop motion animation, color correction and finishing &#8211; as well as some production services &#8211; for six of the seven videos featured on the DVD, in addition to cutting all of the interstitials and authoring the disk.
Imagination Movers is Disney&#8217;s Emmy Award-winning eclectic rock band that has been captivating kids of all ages with its fresh approach to pop music. The quartet of singers/performers have sold more than 250,000 CDs and DVDs, and star in their own hit music and comedy series on the Disney Junior network. This most recent high-energy DVD features music videos linked to fun interstitials that range from live-action comedy bits to &#8220;Great Moments in Creativity,&#8221; activities and the Catnip and Catnap puppets &#8211; taking the general to the next level.
C+S executive producer Sven Shelgren, who helmed the project, recounts, Scott Durbin, one of the four Imagination Movers, called C+S owner Heidi Habben last summer with a question about doing a stop motion animation music video for one of their songs. He was impressed by the work he had seen on our website, and loved the idea of stop motion as a way to reach and connect with kids in a visually exciting way.&#8221;
Initially C+S was tasked with creating a single music video as a promotional piece heralding the launch of The Movers new CD of original songs and their upcoming nationwide tour. However the job ultimately grew into a full 30-minute DVD, that made use of the company&#8217;s streamlined pipeline of visual effects, animation, editing, color correction and finishing services for 6 more music videos, along with a series of comedy skits created by and starring the Movers that were interlaced into the DVD, and all of the interstitial skits, graphic design, as well as authoring the DVD. The project also took advantage of CRASH+SUES&#8217; production capabilities, tapping into the veteran executive producer Sven Shelgren&#8217;s considerable experience in the live-action production arena.
C+S provided postproduction services for the music videos featured on the DVD, including: &#8220;Little Red Wagon,&#8221; helmed by animation director Cari Merryman, who incorporated stop-motion animation into a cut-paper environment with traditional cel-style video to create a captivating visual story; &#8220;Everybody Sing,&#8221; edited by Matthew Kroese; &#8220;Remember When,&#8221; edited by Eric Riggs; the animated video &#8220;Blast Off,&#8221; created by animation director Kinsey Engelmann.
In the video entitled &#8220;Thank You,&#8221; the Imagination Movers pay tribute to their fans with a compilation of still photos and video footage of the band and their audience, beginning with images from the days when the group was performing at backyard parties, through more recent scenes of the now nationally known band&#8217;s US concert, playing to thousands of fans.
Editor Todd Isaacs was asked to cut the &#8220;Thank You&#8221; video in a style reminiscent of the multiple split-screen opening titles of the TV series &#8220;Parks and Recreation,&#8221; and then given free rein to shape the style and content. Working on Apple&#8217;s Final Cut Pro 7, Isaacs began by selecting the best segments from the group&#8217;s previous DVDs.
&#8220;I watched the opening sequence of &#8216;Parks and Recreation&#8217; a couple of times for inspiration, and then began to plan how to integrate that concept with the music and the footage. I also listened to the song a number of times and visualized the edit based on the beats in the music,&#8221; Isaacs explains. &#8220;I wove the edit together, starting at the beginning and taking it a step at a time until a rough cut was done. The client viewed it, made some suggestions and after a few tweaks everyone was thrilled with the final results.&#8221;
The complexity of the movements of the multiple split screens required Isaacs, and C+S editor Matthew Kroese, to come up with an innovate approach to rendering out the edit without compromising the visual integrity of the cut. C+S colorist, SUE provided valuable guidance for Isaac&#8217;s color correction, which he performed within Final Cut, suggesting he maintain &#8220;a keen eye for the little details that add up to make a big difference.&#8221; Isaacs also used Adobe Illustrator to add graphics that enhanced the retrospective footage.
Another video, &#8220;Dance Kung Fu,&#8221; is a live-action retelling of the fairytale, &#8220;Little Red Riding Hood,&#8221; in which the Imagination Movers undertake a mission to bring cookies to grandma while evading a troop of Cookie Ninjas. The actors and singers in the group play themselves, as well as the Cookie Ninjas/Kung Fu dancers.
The fast-paced storyline uses a &#8216;see-say&#8217; approach to the lyrics, so CRASH+SUES editor Carrie Shanahan was tasked with getting the best action shots of the two groups, while keeping pace with the lyrics so young children could follow along.
&#8220;The director did an initial cut, which sped up nearly every shot in retro &#8220;Benny Hill&#8221; fashion. That technique had a certain charm, but I thought it was too hectic for a young audience,&#8221; says Shanahan, who edited the video on Final Cut, assisted by Matthew Kroese. &#8220;My challenge was to tell the story in real-time while keeping pace with the lyrics. We happened to have a colleague&#8217;s seven-year old in the office during the edit, so I had her watch a rough cut to make sure she was getting the story. She was - and thought it was &#8216;very funny&#8217; so I felt I was going my job!&#8221;
Several of the scenes in the &#8220;Dance Kung Fu&#8221; video featured in-camera effects and required some editorial finessing to support the illusion that the Movers and Kung Fu dancers were interacting. Shanahan also had to lip synch four characters as they ran and danced. SUE did the color correction on the Nucoda System Ryan Wheeler performed the online and Alex Engelmann crafted the opening animation.
"REMEMBER WHEN" was the &#8216;fan&#8217; video on the new DVD, which means fans sent in videos of themselves, in the hopes of making it into the song,&#8217; notes CRASH+SUES&#8217; Eric Riggs, the editor of the video. &#8220;Not only do these guys have a huge fan base, but they are creative too! Their fans are a testament to the innovative and original music they put out.&#8221;
&#8220;I used to live in New Orleans, where the band is from, and I have a young son, so I was excited to work on the project,&#8221; adds Shanahan. &#8220;The Imagination Movers were a pleasure to work with and sent us a &#8216;King Cake&#8217; after the wrap &#8211; a local delicacy with a little plastic baby baked inside. If you get the slice of cake with the baby, you have to throw the next party. I got the baby so the next party&#8217;s on me!&#8221;
&#8220;One thing we pride ourselves on is writing and performing all of our songs (over 200),&#8221; says Imagination Group member, Scott Durban.&#8221; This DVD is about real guitars, real drums and real fun - coupled with incredible artistic contribution by CRASH+SUES&#8217; team that brought our songs to life visually for our fans.&#8221;
The DVD production used the talents of every member of the CRASH+SUES&#8217; collaborative team, and has helped raise the public profile of the Imagination Movers. While the band is in the midst of a four-month concert tour of North America and abroad, viewers can still catch original episodes and old favorites of the Imagination Movers television series airing daily on the brand new 24-hour Disney Junior Network.</p><p>Client: Imagination Movers
Project: &#8220;Rock-o-Matic&#8221; DVD
Executive producers: Rich Collins, Scott Durbin, Dave Poche, Scott &#8220;Smitty&#8221; Smith
DVD PRODUCTION, POST, ANIMATION + AUTHORING: CRASH+SUES/MN
Executive producer: Heidi Mae Habben
Producer: Richard Sven Shelgren
Assistant producer/media manager: Jim Roy
Senior colorist: Sue Lakso (SUE)
3D artist/graphic design: Alex Engelmann
Flame artist/compositor: Adam Celt
Smoke artist/compositor: Ryan Wheeler
Editors: Carrie Shanahan (&#8220;Dance Kung Fu&#8221;)
Todd Isaacs (&#8220;Thank You&#8221;)
Matthew Kroese (&#8220;Everybody Sing&#8221;)
Eric Riggs (&#8220;Remember When&#8221;)
Animation directors: Cari Merryman (&#8220;Little Red Wagon&#8221;)
Kinsey Engelmann (&#8220;Blast Off&#8221;)
Animator: Sean Hall (&#8220;Little Red Wagon&#8221;)
Additional animation: Lasso Studios
Animation director: Anthony Mumphrey (&#8220;Animal Dancing&#8221;)
AUDIO POST COMPANY: Steve McCabe Music/KY
Additional music scoring/sound design/final DVD mix: teve McCabe
Production Company: (&#8220;Dance Kung Fu,&#8221; &#8220;Everybody Sing&#8221; and interstitial &#8220;Skits&#8221;)
Director: Jonathan David Evans
Cinematographer: Ryan Martin
Grip/production assistant/guest ninja: Mike Spara
Sound for Greenscreen: Andrew Gidiere
Hair/makeup: Erica Barado</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/5p22m2msGjI" height="1" width="1" alt=""/>Wed, 06 Jun 2012 13:41:29 +0100http://scaryideas.com/content/29418http://scaryideas.com/content/29418Imagination Movers : Rock-o-Matic - Everybody Sing [Video]http://feedproxy.google.com/~r/scaryideas/~3/Jo_bHdZ00ls/29417
<a href="http://scaryideas.com/content/29417"><img src="http://scaryideas.com/t/29417_300.jpg"></a><p><a href="http://scaryideas.com/content/29417"><h2>Imagination Movers : Rock-o-Matic - Everybody Sing [Video]</h2></a><p>When the Imagination Movers were ready to release &#8220;Rock-o-Matic,&#8221; their latest DVD of music videos targeted to children and parents alike, they came to CRASH+SUES (C+S) for an innovate approach to creating music video vignettes that would bring their songs to life. The full-service post production company&#8217;s multi-disciplined team took a fresh, collaborative approach to the project, providing a full pallet of editorial, visual effects, stop motion animation, color correction and finishing &#8211; as well as some production services &#8211; for six of the seven videos featured on the DVD, in addition to cutting all of the interstitials and authoring the disk.
Imagination Movers is Disney&#8217;s Emmy Award-winning eclectic rock band that has been captivating kids of all ages with its fresh approach to pop music. The quartet of singers/performers have sold more than 250,000 CDs and DVDs, and star in their own hit music and comedy series on the Disney Junior network. This most recent high-energy DVD features music videos linked to fun interstitials that range from live-action comedy bits to &#8220;Great Moments in Creativity,&#8221; activities and the Catnip and Catnap puppets &#8211; taking the general to the next level.
C+S executive producer Sven Shelgren, who helmed the project, recounts, Scott Durbin, one of the four Imagination Movers, called C+S owner Heidi Habben last summer with a question about doing a stop motion animation music video for one of their songs. He was impressed by the work he had seen on our website, and loved the idea of stop motion as a way to reach and connect with kids in a visually exciting way.&#8221;
Initially C+S was tasked with creating a single music video as a promotional piece heralding the launch of The Movers new CD of original songs and their upcoming nationwide tour. However the job ultimately grew into a full 30-minute DVD, that made use of the company&#8217;s streamlined pipeline of visual effects, animation, editing, color correction and finishing services for 6 more music videos, along with a series of comedy skits created by and starring the Movers that were interlaced into the DVD, and all of the interstitial skits, graphic design, as well as authoring the DVD. The project also took advantage of CRASH+SUES&#8217; production capabilities, tapping into the veteran executive producer Sven Shelgren&#8217;s considerable experience in the live-action production arena.
C+S provided postproduction services for the music videos featured on the DVD, including: &#8220;Little Red Wagon,&#8221; helmed by animation director Cari Merryman, who incorporated stop-motion animation into a cut-paper environment with traditional cel-style video to create a captivating visual story; &#8220;Everybody Sing,&#8221; edited by Matthew Kroese; &#8220;Remember When,&#8221; edited by Eric Riggs; the animated video &#8220;Blast Off,&#8221; created by animation director Kinsey Engelmann.
In the video entitled &#8220;Thank You,&#8221; the Imagination Movers pay tribute to their fans with a compilation of still photos and video footage of the band and their audience, beginning with images from the days when the group was performing at backyard parties, through more recent scenes of the now nationally known band&#8217;s US concert, playing to thousands of fans.
Editor Todd Isaacs was asked to cut the &#8220;Thank You&#8221; video in a style reminiscent of the multiple split-screen opening titles of the TV series &#8220;Parks and Recreation,&#8221; and then given free rein to shape the style and content. Working on Apple&#8217;s Final Cut Pro 7, Isaacs began by selecting the best segments from the group&#8217;s previous DVDs.
&#8220;I watched the opening sequence of &#8216;Parks and Recreation&#8217; a couple of times for inspiration, and then began to plan how to integrate that concept with the music and the footage. I also listened to the song a number of times and visualized the edit based on the beats in the music,&#8221; Isaacs explains. &#8220;I wove the edit together, starting at the beginning and taking it a step at a time until a rough cut was done. The client viewed it, made some suggestions and after a few tweaks everyone was thrilled with the final results.&#8221;
The complexity of the movements of the multiple split screens required Isaacs, and C+S editor Matthew Kroese, to come up with an innovate approach to rendering out the edit without compromising the visual integrity of the cut. C+S colorist, SUE provided valuable guidance for Isaac&#8217;s color correction, which he performed within Final Cut, suggesting he maintain &#8220;a keen eye for the little details that add up to make a big difference.&#8221; Isaacs also used Adobe Illustrator to add graphics that enhanced the retrospective footage.
Another video, &#8220;Dance Kung Fu,&#8221; is a live-action retelling of the fairytale, &#8220;Little Red Riding Hood,&#8221; in which the Imagination Movers undertake a mission to bring cookies to grandma while evading a troop of Cookie Ninjas. The actors and singers in the group play themselves, as well as the Cookie Ninjas/Kung Fu dancers.
The fast-paced storyline uses a &#8216;see-say&#8217; approach to the lyrics, so CRASH+SUES editor Carrie Shanahan was tasked with getting the best action shots of the two groups, while keeping pace with the lyrics so young children could follow along.
&#8220;The director did an initial cut, which sped up nearly every shot in retro &#8220;Benny Hill&#8221; fashion. That technique had a certain charm, but I thought it was too hectic for a young audience,&#8221; says Shanahan, who edited the video on Final Cut, assisted by Matthew Kroese. &#8220;My challenge was to tell the story in real-time while keeping pace with the lyrics. We happened to have a colleague&#8217;s seven-year old in the office during the edit, so I had her watch a rough cut to make sure she was getting the story. She was - and thought it was &#8216;very funny&#8217; so I felt I was going my job!&#8221;
Several of the scenes in the &#8220;Dance Kung Fu&#8221; video featured in-camera effects and required some editorial finessing to support the illusion that the Movers and Kung Fu dancers were interacting. Shanahan also had to lip synch four characters as they ran and danced. SUE did the color correction on the Nucoda System Ryan Wheeler performed the online and Alex Engelmann crafted the opening animation.
"REMEMBER WHEN" was the &#8216;fan&#8217; video on the new DVD, which means fans sent in videos of themselves, in the hopes of making it into the song,&#8217; notes CRASH+SUES&#8217; Eric Riggs, the editor of the video. &#8220;Not only do these guys have a huge fan base, but they are creative too! Their fans are a testament to the innovative and original music they put out.&#8221;
&#8220;I used to live in New Orleans, where the band is from, and I have a young son, so I was excited to work on the project,&#8221; adds Shanahan. &#8220;The Imagination Movers were a pleasure to work with and sent us a &#8216;King Cake&#8217; after the wrap &#8211; a local delicacy with a little plastic baby baked inside. If you get the slice of cake with the baby, you have to throw the next party. I got the baby so the next party&#8217;s on me!&#8221;
&#8220;One thing we pride ourselves on is writing and performing all of our songs (over 200),&#8221; says Imagination Group member, Scott Durban.&#8221; This DVD is about real guitars, real drums and real fun - coupled with incredible artistic contribution by CRASH+SUES&#8217; team that brought our songs to life visually for our fans.&#8221;
The DVD production used the talents of every member of the CRASH+SUES&#8217; collaborative team, and has helped raise the public profile of the Imagination Movers. While the band is in the midst of a four-month concert tour of North America and abroad, viewers can still catch original episodes and old favorites of the Imagination Movers television series airing daily on the brand new 24-hour Disney Junior Network.</p><p>Client: Imagination Movers
Project: &#8220;Rock-o-Matic&#8221; DVD
Executive producers: Rich Collins, Scott Durbin, Dave Poche, Scott &#8220;Smitty&#8221; Smith
DVD PRODUCTION, POST, ANIMATION + AUTHORING: CRASH+SUES/MN
Executive producer: Heidi Mae Habben
Producer: Richard Sven Shelgren
Assistant producer/media manager: Jim Roy
Senior colorist: Sue Lakso (SUE)
3D artist/graphic design: Alex Engelmann
Flame artist/compositor: Adam Celt
Smoke artist/compositor: Ryan Wheeler
Editors: Carrie Shanahan (&#8220;Dance Kung Fu&#8221;)
Todd Isaacs (&#8220;Thank You&#8221;)
Matthew Kroese (&#8220;Everybody Sing&#8221;)
Eric Riggs (&#8220;Remember When&#8221;)
Animation directors: Cari Merryman (&#8220;Little Red Wagon&#8221;)
Kinsey Engelmann (&#8220;Blast Off&#8221;)
Animator: Sean Hall (&#8220;Little Red Wagon&#8221;)
Additional animation: Lasso Studios
Animation director: Anthony Mumphrey (&#8220;Animal Dancing&#8221;)
AUDIO POST COMPANY: Steve McCabe Music/KY
Additional music scoring/sound design/final DVD mix: teve McCabe
Production Company: (&#8220;Dance Kung Fu,&#8221; &#8220;Everybody Sing&#8221; and interstitial &#8220;Skits&#8221;)
Director: Jonathan David Evans
Cinematographer: Ryan Martin
Grip/production assistant/guest ninja: Mike Spara
Sound for Greenscreen: Andrew Gidiere
Hair/makeup: Erica Barado</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/Jo_bHdZ00ls" height="1" width="1" alt=""/>Wed, 06 Jun 2012 13:39:45 +0100http://scaryideas.com/content/29417http://scaryideas.com/content/29417Imagination Movers : Rock-o-Matic - Dance Kung Fu [Video]http://feedproxy.google.com/~r/scaryideas/~3/hFyvoWItC0E/29416
<a href="http://scaryideas.com/content/29416"><img src="http://scaryideas.com/t/29416_300.jpg"></a><p><a href="http://scaryideas.com/content/29416"><h2>Imagination Movers : Rock-o-Matic - Dance Kung Fu [Video]</h2></a><p>When the Imagination Movers were ready to release &#8220;Rock-o-Matic,&#8221; their latest DVD of music videos targeted to children and parents alike, they came to CRASH+SUES (C+S) for an innovate approach to creating music video vignettes that would bring their songs to life. The full-service post production company&#8217;s multi-disciplined team took a fresh, collaborative approach to the project, providing a full pallet of editorial, visual effects, stop motion animation, color correction and finishing &#8211; as well as some production services &#8211; for six of the seven videos featured on the DVD, in addition to cutting all of the interstitials and authoring the disk.
Imagination Movers is Disney&#8217;s Emmy Award-winning eclectic rock band that has been captivating kids of all ages with its fresh approach to pop music. The quartet of singers/performers have sold more than 250,000 CDs and DVDs, and star in their own hit music and comedy series on the Disney Junior network. This most recent high-energy DVD features music videos linked to fun interstitials that range from live-action comedy bits to &#8220;Great Moments in Creativity,&#8221; activities and the Catnip and Catnap puppets &#8211; taking the general to the next level.
C+S executive producer Sven Shelgren, who helmed the project, recounts, Scott Durbin, one of the four Imagination Movers, called C+S owner Heidi Habben last summer with a question about doing a stop motion animation music video for one of their songs. He was impressed by the work he had seen on our website, and loved the idea of stop motion as a way to reach and connect with kids in a visually exciting way.&#8221;
Initially C+S was tasked with creating a single music video as a promotional piece heralding the launch of The Movers new CD of original songs and their upcoming nationwide tour. However the job ultimately grew into a full 30-minute DVD, that made use of the company&#8217;s streamlined pipeline of visual effects, animation, editing, color correction and finishing services for 6 more music videos, along with a series of comedy skits created by and starring the Movers that were interlaced into the DVD, and all of the interstitial skits, graphic design, as well as authoring the DVD. The project also took advantage of CRASH+SUES&#8217; production capabilities, tapping into the veteran executive producer Sven Shelgren&#8217;s considerable experience in the live-action production arena.
C+S provided postproduction services for the music videos featured on the DVD, including: &#8220;Little Red Wagon,&#8221; helmed by animation director Cari Merryman, who incorporated stop-motion animation into a cut-paper environment with traditional cel-style video to create a captivating visual story; &#8220;Everybody Sing,&#8221; edited by Matthew Kroese; &#8220;Remember When,&#8221; edited by Eric Riggs; the animated video &#8220;Blast Off,&#8221; created by animation director Kinsey Engelmann.
In the video entitled &#8220;Thank You,&#8221; the Imagination Movers pay tribute to their fans with a compilation of still photos and video footage of the band and their audience, beginning with images from the days when the group was performing at backyard parties, through more recent scenes of the now nationally known band&#8217;s US concert, playing to thousands of fans.
Editor Todd Isaacs was asked to cut the &#8220;Thank You&#8221; video in a style reminiscent of the multiple split-screen opening titles of the TV series &#8220;Parks and Recreation,&#8221; and then given free rein to shape the style and content. Working on Apple&#8217;s Final Cut Pro 7, Isaacs began by selecting the best segments from the group&#8217;s previous DVDs.
&#8220;I watched the opening sequence of &#8216;Parks and Recreation&#8217; a couple of times for inspiration, and then began to plan how to integrate that concept with the music and the footage. I also listened to the song a number of times and visualized the edit based on the beats in the music,&#8221; Isaacs explains. &#8220;I wove the edit together, starting at the beginning and taking it a step at a time until a rough cut was done. The client viewed it, made some suggestions and after a few tweaks everyone was thrilled with the final results.&#8221;
The complexity of the movements of the multiple split screens required Isaacs, and C+S editor Matthew Kroese, to come up with an innovate approach to rendering out the edit without compromising the visual integrity of the cut. C+S colorist, SUE provided valuable guidance for Isaac&#8217;s color correction, which he performed within Final Cut, suggesting he maintain &#8220;a keen eye for the little details that add up to make a big difference.&#8221; Isaacs also used Adobe Illustrator to add graphics that enhanced the retrospective footage.
Another video, &#8220;Dance Kung Fu,&#8221; is a live-action retelling of the fairytale, &#8220;Little Red Riding Hood,&#8221; in which the Imagination Movers undertake a mission to bring cookies to grandma while evading a troop of Cookie Ninjas. The actors and singers in the group play themselves, as well as the Cookie Ninjas/Kung Fu dancers.
The fast-paced storyline uses a &#8216;see-say&#8217; approach to the lyrics, so CRASH+SUES editor Carrie Shanahan was tasked with getting the best action shots of the two groups, while keeping pace with the lyrics so young children could follow along.
&#8220;The director did an initial cut, which sped up nearly every shot in retro &#8220;Benny Hill&#8221; fashion. That technique had a certain charm, but I thought it was too hectic for a young audience,&#8221; says Shanahan, who edited the video on Final Cut, assisted by Matthew Kroese. &#8220;My challenge was to tell the story in real-time while keeping pace with the lyrics. We happened to have a colleague&#8217;s seven-year old in the office during the edit, so I had her watch a rough cut to make sure she was getting the story. She was - and thought it was &#8216;very funny&#8217; so I felt I was going my job!&#8221;
Several of the scenes in the &#8220;Dance Kung Fu&#8221; video featured in-camera effects and required some editorial finessing to support the illusion that the Movers and Kung Fu dancers were interacting. Shanahan also had to lip synch four characters as they ran and danced. SUE did the color correction on the Nucoda System Ryan Wheeler performed the online and Alex Engelmann crafted the opening animation.
"REMEMBER WHEN" was the &#8216;fan&#8217; video on the new DVD, which means fans sent in videos of themselves, in the hopes of making it into the song,&#8217; notes CRASH+SUES&#8217; Eric Riggs, the editor of the video. &#8220;Not only do these guys have a huge fan base, but they are creative too! Their fans are a testament to the innovative and original music they put out.&#8221;
&#8220;I used to live in New Orleans, where the band is from, and I have a young son, so I was excited to work on the project,&#8221; adds Shanahan. &#8220;The Imagination Movers were a pleasure to work with and sent us a &#8216;King Cake&#8217; after the wrap &#8211; a local delicacy with a little plastic baby baked inside. If you get the slice of cake with the baby, you have to throw the next party. I got the baby so the next party&#8217;s on me!&#8221;
&#8220;One thing we pride ourselves on is writing and performing all of our songs (over 200),&#8221; says Imagination Group member, Scott Durban.&#8221; This DVD is about real guitars, real drums and real fun - coupled with incredible artistic contribution by CRASH+SUES&#8217; team that brought our songs to life visually for our fans.&#8221;
The DVD production used the talents of every member of the CRASH+SUES&#8217; collaborative team, and has helped raise the public profile of the Imagination Movers. While the band is in the midst of a four-month concert tour of North America and abroad, viewers can still catch original episodes and old favorites of the Imagination Movers television series airing daily on the brand new 24-hour Disney Junior Network.</p><p>Client: Imagination Movers
Project: &#8220;Rock-o-Matic&#8221; DVD
Executive producers: Rich Collins, Scott Durbin, Dave Poche, Scott &#8220;Smitty&#8221; Smith
DVD PRODUCTION, POST, ANIMATION + AUTHORING: CRASH+SUES/MN
Executive producer: Heidi Mae Habben
Producer: Richard Sven Shelgren
Assistant producer/media manager: Jim Roy
Senior colorist: Sue Lakso (SUE)
3D artist/graphic design: Alex Engelmann
Flame artist/compositor: Adam Celt
Smoke artist/compositor: Ryan Wheeler
Editors: Carrie Shanahan (&#8220;Dance Kung Fu&#8221;)
Todd Isaacs (&#8220;Thank You&#8221;)
Matthew Kroese (&#8220;Everybody Sing&#8221;)
Eric Riggs (&#8220;Remember When&#8221;)
Animation directors: Cari Merryman (&#8220;Little Red Wagon&#8221;)
Kinsey Engelmann (&#8220;Blast Off&#8221;)
Animator: Sean Hall (&#8220;Little Red Wagon&#8221;)
Additional animation: Lasso Studios
Animation director: Anthony Mumphrey (&#8220;Animal Dancing&#8221;)
AUDIO POST COMPANY: Steve McCabe Music/KY
Additional music scoring/sound design/final DVD mix: teve McCabe
Production Company: (&#8220;Dance Kung Fu,&#8221; &#8220;Everybody Sing&#8221; and interstitial &#8220;Skits&#8221;)
Director: Jonathan David Evans
Cinematographer: Ryan Martin
Grip/production assistant/guest ninja: Mike Spara
Sound for Greenscreen: Andrew Gidiere
Hair/makeup: Erica Barado</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/hFyvoWItC0E" height="1" width="1" alt=""/>Wed, 06 Jun 2012 13:38:21 +0100http://scaryideas.com/content/29416http://scaryideas.com/content/29416Imagination Movers : Rock-o-Matic - Blast Off [Video]http://feedproxy.google.com/~r/scaryideas/~3/AiS8AFW_pkE/29415
<a href="http://scaryideas.com/content/29415"><img src="http://scaryideas.com/t/29415_300.jpg"></a><p><a href="http://scaryideas.com/content/29415"><h2>Imagination Movers : Rock-o-Matic - Blast Off [Video]</h2></a><p>When the Imagination Movers were ready to release &#8220;Rock-o-Matic,&#8221; their latest DVD of music videos targeted to children and parents alike, they came to CRASH+SUES (C+S) for an innovate approach to creating music video vignettes that would bring their songs to life. The full-service post production company&#8217;s multi-disciplined team took a fresh, collaborative approach to the project, providing a full pallet of editorial, visual effects, stop motion animation, color correction and finishing &#8211; as well as some production services &#8211; for six of the seven videos featured on the DVD, in addition to cutting all of the interstitials and authoring the disk.
Imagination Movers is Disney&#8217;s Emmy Award-winning eclectic rock band that has been captivating kids of all ages with its fresh approach to pop music. The quartet of singers/performers have sold more than 250,000 CDs and DVDs, and star in their own hit music and comedy series on the Disney Junior network. This most recent high-energy DVD features music videos linked to fun interstitials that range from live-action comedy bits to &#8220;Great Moments in Creativity,&#8221; activities and the Catnip and Catnap puppets &#8211; taking the general to the next level.
C+S executive producer Sven Shelgren, who helmed the project, recounts, Scott Durbin, one of the four Imagination Movers, called C+S owner Heidi Habben last summer with a question about doing a stop motion animation music video for one of their songs. He was impressed by the work he had seen on our website, and loved the idea of stop motion as a way to reach and connect with kids in a visually exciting way.&#8221;
Initially C+S was tasked with creating a single music video as a promotional piece heralding the launch of The Movers new CD of original songs and their upcoming nationwide tour. However the job ultimately grew into a full 30-minute DVD, that made use of the company&#8217;s streamlined pipeline of visual effects, animation, editing, color correction and finishing services for 6 more music videos, along with a series of comedy skits created by and starring the Movers that were interlaced into the DVD, and all of the interstitial skits, graphic design, as well as authoring the DVD. The project also took advantage of CRASH+SUES&#8217; production capabilities, tapping into the veteran executive producer Sven Shelgren&#8217;s considerable experience in the live-action production arena.
C+S provided postproduction services for the music videos featured on the DVD, including: &#8220;Little Red Wagon,&#8221; helmed by animation director Cari Merryman, who incorporated stop-motion animation into a cut-paper environment with traditional cel-style video to create a captivating visual story; &#8220;Everybody Sing,&#8221; edited by Matthew Kroese; &#8220;Remember When,&#8221; edited by Eric Riggs; the animated video &#8220;Blast Off,&#8221; created by animation director Kinsey Engelmann.
In the video entitled &#8220;Thank You,&#8221; the Imagination Movers pay tribute to their fans with a compilation of still photos and video footage of the band and their audience, beginning with images from the days when the group was performing at backyard parties, through more recent scenes of the now nationally known band&#8217;s US concert, playing to thousands of fans.
Editor Todd Isaacs was asked to cut the &#8220;Thank You&#8221; video in a style reminiscent of the multiple split-screen opening titles of the TV series &#8220;Parks and Recreation,&#8221; and then given free rein to shape the style and content. Working on Apple&#8217;s Final Cut Pro 7, Isaacs began by selecting the best segments from the group&#8217;s previous DVDs.
&#8220;I watched the opening sequence of &#8216;Parks and Recreation&#8217; a couple of times for inspiration, and then began to plan how to integrate that concept with the music and the footage. I also listened to the song a number of times and visualized the edit based on the beats in the music,&#8221; Isaacs explains. &#8220;I wove the edit together, starting at the beginning and taking it a step at a time until a rough cut was done. The client viewed it, made some suggestions and after a few tweaks everyone was thrilled with the final results.&#8221;
The complexity of the movements of the multiple split screens required Isaacs, and C+S editor Matthew Kroese, to come up with an innovate approach to rendering out the edit without compromising the visual integrity of the cut. C+S colorist, SUE provided valuable guidance for Isaac&#8217;s color correction, which he performed within Final Cut, suggesting he maintain &#8220;a keen eye for the little details that add up to make a big difference.&#8221; Isaacs also used Adobe Illustrator to add graphics that enhanced the retrospective footage.
Another video, &#8220;Dance Kung Fu,&#8221; is a live-action retelling of the fairytale, &#8220;Little Red Riding Hood,&#8221; in which the Imagination Movers undertake a mission to bring cookies to grandma while evading a troop of Cookie Ninjas. The actors and singers in the group play themselves, as well as the Cookie Ninjas/Kung Fu dancers.
The fast-paced storyline uses a &#8216;see-say&#8217; approach to the lyrics, so CRASH+SUES editor Carrie Shanahan was tasked with getting the best action shots of the two groups, while keeping pace with the lyrics so young children could follow along.
&#8220;The director did an initial cut, which sped up nearly every shot in retro &#8220;Benny Hill&#8221; fashion. That technique had a certain charm, but I thought it was too hectic for a young audience,&#8221; says Shanahan, who edited the video on Final Cut, assisted by Matthew Kroese. &#8220;My challenge was to tell the story in real-time while keeping pace with the lyrics. We happened to have a colleague&#8217;s seven-year old in the office during the edit, so I had her watch a rough cut to make sure she was getting the story. She was - and thought it was &#8216;very funny&#8217; so I felt I was going my job!&#8221;
Several of the scenes in the &#8220;Dance Kung Fu&#8221; video featured in-camera effects and required some editorial finessing to support the illusion that the Movers and Kung Fu dancers were interacting. Shanahan also had to lip synch four characters as they ran and danced. SUE did the color correction on the Nucoda System Ryan Wheeler performed the online and Alex Engelmann crafted the opening animation.
"REMEMBER WHEN" was the &#8216;fan&#8217; video on the new DVD, which means fans sent in videos of themselves, in the hopes of making it into the song,&#8217; notes CRASH+SUES&#8217; Eric Riggs, the editor of the video. &#8220;Not only do these guys have a huge fan base, but they are creative too! Their fans are a testament to the innovative and original music they put out.&#8221;
&#8220;I used to live in New Orleans, where the band is from, and I have a young son, so I was excited to work on the project,&#8221; adds Shanahan. &#8220;The Imagination Movers were a pleasure to work with and sent us a &#8216;King Cake&#8217; after the wrap &#8211; a local delicacy with a little plastic baby baked inside. If you get the slice of cake with the baby, you have to throw the next party. I got the baby so the next party&#8217;s on me!&#8221;
&#8220;One thing we pride ourselves on is writing and performing all of our songs (over 200),&#8221; says Imagination Group member, Scott Durban.&#8221; This DVD is about real guitars, real drums and real fun - coupled with incredible artistic contribution by CRASH+SUES&#8217; team that brought our songs to life visually for our fans.&#8221;
The DVD production used the talents of every member of the CRASH+SUES&#8217; collaborative team, and has helped raise the public profile of the Imagination Movers. While the band is in the midst of a four-month concert tour of North America and abroad, viewers can still catch original episodes and old favorites of the Imagination Movers television series airing daily on the brand new 24-hour Disney Junior Network.</p><p>Client: Imagination Movers
Project: &#8220;Rock-o-Matic&#8221; DVD
Executive producers: Rich Collins, Scott Durbin, Dave Poche, Scott &#8220;Smitty&#8221; Smith
DVD PRODUCTION, POST, ANIMATION + AUTHORING: CRASH+SUES/MN
Executive producer: Heidi Mae Habben
Producer: Richard Sven Shelgren
Assistant producer/media manager: Jim Roy
Senior colorist: Sue Lakso (SUE)
3D artist/graphic design: Alex Engelmann
Flame artist/compositor: Adam Celt
Smoke artist/compositor: Ryan Wheeler
Editors: Carrie Shanahan (&#8220;Dance Kung Fu&#8221;)
Todd Isaacs (&#8220;Thank You&#8221;)
Matthew Kroese (&#8220;Everybody Sing&#8221;)
Eric Riggs (&#8220;Remember When&#8221;)
Animation directors: Cari Merryman (&#8220;Little Red Wagon&#8221;)
Kinsey Engelmann (&#8220;Blast Off&#8221;)
Animator: Sean Hall (&#8220;Little Red Wagon&#8221;)
Additional animation: Lasso Studios
Animation director: Anthony Mumphrey (&#8220;Animal Dancing&#8221;)
AUDIO POST COMPANY: Steve McCabe Music/KY
Additional music scoring/sound design/final DVD mix: teve McCabe
Production Company: (&#8220;Dance Kung Fu,&#8221; &#8220;Everybody Sing&#8221; and interstitial &#8220;Skits&#8221;)
Director: Jonathan David Evans
Cinematographer: Ryan Martin
Grip/production assistant/guest ninja: Mike Spara
Sound for Greenscreen: Andrew Gidiere
Hair/makeup: Erica Barado</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/AiS8AFW_pkE" height="1" width="1" alt=""/>Wed, 06 Jun 2012 13:37:00 +0100http://scaryideas.com/content/29415http://scaryideas.com/content/29415Imagination Movers : Rock-o-Matic - Little Red Wagon [Video]http://feedproxy.google.com/~r/scaryideas/~3/f0S8Fhli9jU/29414
<a href="http://scaryideas.com/content/29414"><img src="http://scaryideas.com/t/29414_300.jpg"></a><p><a href="http://scaryideas.com/content/29414"><h2>Imagination Movers : Rock-o-Matic - Little Red Wagon [Video]</h2></a><p>When the Imagination Movers were ready to release &#8220;Rock-o-Matic,&#8221; their latest DVD of music videos targeted to children and parents alike, they came to CRASH+SUES (C+S) for an innovate approach to creating music video vignettes that would bring their songs to life. The full-service post production company&#8217;s multi-disciplined team took a fresh, collaborative approach to the project, providing a full pallet of editorial, visual effects, stop motion animation, color correction and finishing &#8211; as well as some production services &#8211; for six of the seven videos featured on the DVD, in addition to cutting all of the interstitials and authoring the disk.
Imagination Movers is Disney&#8217;s Emmy Award-winning eclectic rock band that has been captivating kids of all ages with its fresh approach to pop music. The quartet of singers/performers have sold more than 250,000 CDs and DVDs, and star in their own hit music and comedy series on the Disney Junior network. This most recent high-energy DVD features music videos linked to fun interstitials that range from live-action comedy bits to &#8220;Great Moments in Creativity,&#8221; activities and the Catnip and Catnap puppets &#8211; taking the general to the next level.
C+S executive producer Sven Shelgren, who helmed the project, recounts, Scott Durbin, one of the four Imagination Movers, called C+S owner Heidi Habben last summer with a question about doing a stop motion animation music video for one of their songs. He was impressed by the work he had seen on our website, and loved the idea of stop motion as a way to reach and connect with kids in a visually exciting way.&#8221;
Initially C+S was tasked with creating a single music video as a promotional piece heralding the launch of The Movers new CD of original songs and their upcoming nationwide tour. However the job ultimately grew into a full 30-minute DVD, that made use of the company&#8217;s streamlined pipeline of visual effects, animation, editing, color correction and finishing services for 6 more music videos, along with a series of comedy skits created by and starring the Movers that were interlaced into the DVD, and all of the interstitial skits, graphic design, as well as authoring the DVD. The project also took advantage of CRASH+SUES&#8217; production capabilities, tapping into the veteran executive producer Sven Shelgren&#8217;s considerable experience in the live-action production arena.
C+S provided postproduction services for the music videos featured on the DVD, including: &#8220;Little Red Wagon,&#8221; helmed by animation director Cari Merryman, who incorporated stop-motion animation into a cut-paper environment with traditional cel-style video to create a captivating visual story; &#8220;Everybody Sing,&#8221; edited by Matthew Kroese; &#8220;Remember When,&#8221; edited by Eric Riggs; the animated video &#8220;Blast Off,&#8221; created by animation director Kinsey Engelmann.
In the video entitled &#8220;Thank You,&#8221; the Imagination Movers pay tribute to their fans with a compilation of still photos and video footage of the band and their audience, beginning with images from the days when the group was performing at backyard parties, through more recent scenes of the now nationally known band&#8217;s US concert, playing to thousands of fans.
Editor Todd Isaacs was asked to cut the &#8220;Thank You&#8221; video in a style reminiscent of the multiple split-screen opening titles of the TV series &#8220;Parks and Recreation,&#8221; and then given free rein to shape the style and content. Working on Apple&#8217;s Final Cut Pro 7, Isaacs began by selecting the best segments from the group&#8217;s previous DVDs.
&#8220;I watched the opening sequence of &#8216;Parks and Recreation&#8217; a couple of times for inspiration, and then began to plan how to integrate that concept with the music and the footage. I also listened to the song a number of times and visualized the edit based on the beats in the music,&#8221; Isaacs explains. &#8220;I wove the edit together, starting at the beginning and taking it a step at a time until a rough cut was done. The client viewed it, made some suggestions and after a few tweaks everyone was thrilled with the final results.&#8221;
The complexity of the movements of the multiple split screens required Isaacs, and C+S editor Matthew Kroese, to come up with an innovate approach to rendering out the edit without compromising the visual integrity of the cut. C+S colorist, SUE provided valuable guidance for Isaac&#8217;s color correction, which he performed within Final Cut, suggesting he maintain &#8220;a keen eye for the little details that add up to make a big difference.&#8221; Isaacs also used Adobe Illustrator to add graphics that enhanced the retrospective footage.
Another video, &#8220;Dance Kung Fu,&#8221; is a live-action retelling of the fairytale, &#8220;Little Red Riding Hood,&#8221; in which the Imagination Movers undertake a mission to bring cookies to grandma while evading a troop of Cookie Ninjas. The actors and singers in the group play themselves, as well as the Cookie Ninjas/Kung Fu dancers.
The fast-paced storyline uses a &#8216;see-say&#8217; approach to the lyrics, so CRASH+SUES editor Carrie Shanahan was tasked with getting the best action shots of the two groups, while keeping pace with the lyrics so young children could follow along.
&#8220;The director did an initial cut, which sped up nearly every shot in retro &#8220;Benny Hill&#8221; fashion. That technique had a certain charm, but I thought it was too hectic for a young audience,&#8221; says Shanahan, who edited the video on Final Cut, assisted by Matthew Kroese. &#8220;My challenge was to tell the story in real-time while keeping pace with the lyrics. We happened to have a colleague&#8217;s seven-year old in the office during the edit, so I had her watch a rough cut to make sure she was getting the story. She was - and thought it was &#8216;very funny&#8217; so I felt I was going my job!&#8221;
Several of the scenes in the &#8220;Dance Kung Fu&#8221; video featured in-camera effects and required some editorial finessing to support the illusion that the Movers and Kung Fu dancers were interacting. Shanahan also had to lip synch four characters as they ran and danced. SUE did the color correction on the Nucoda System Ryan Wheeler performed the online and Alex Engelmann crafted the opening animation.
"REMEMBER WHEN" was the &#8216;fan&#8217; video on the new DVD, which means fans sent in videos of themselves, in the hopes of making it into the song,&#8217; notes CRASH+SUES&#8217; Eric Riggs, the editor of the video. &#8220;Not only do these guys have a huge fan base, but they are creative too! Their fans are a testament to the innovative and original music they put out.&#8221;
&#8220;I used to live in New Orleans, where the band is from, and I have a young son, so I was excited to work on the project,&#8221; adds Shanahan. &#8220;The Imagination Movers were a pleasure to work with and sent us a &#8216;King Cake&#8217; after the wrap &#8211; a local delicacy with a little plastic baby baked inside. If you get the slice of cake with the baby, you have to throw the next party. I got the baby so the next party&#8217;s on me!&#8221;
&#8220;One thing we pride ourselves on is writing and performing all of our songs (over 200),&#8221; says Imagination Group member, Scott Durban.&#8221; This DVD is about real guitars, real drums and real fun - coupled with incredible artistic contribution by CRASH+SUES&#8217; team that brought our songs to life visually for our fans.&#8221;
The DVD production used the talents of every member of the CRASH+SUES&#8217; collaborative team, and has helped raise the public profile of the Imagination Movers. While the band is in the midst of a four-month concert tour of North America and abroad, viewers can still catch original episodes and old favorites of the Imagination Movers television series airing daily on the brand new 24-hour Disney Junior Network.</p><p>Client: Imagination Movers
Project: &#8220;Rock-o-Matic&#8221; DVD
Executive producers: Rich Collins, Scott Durbin, Dave Poche, Scott &#8220;Smitty&#8221; Smith
DVD PRODUCTION, POST, ANIMATION + AUTHORING: CRASH+SUES/MN
Executive producer: Heidi Mae Habben
Producer: Richard Sven Shelgren
Assistant producer/media manager: Jim Roy
Senior colorist: Sue Lakso (SUE)
3D artist/graphic design: Alex Engelmann
Flame artist/compositor: Adam Celt
Smoke artist/compositor: Ryan Wheeler
Editors: Carrie Shanahan (&#8220;Dance Kung Fu&#8221;)
Todd Isaacs (&#8220;Thank You&#8221;)
Matthew Kroese (&#8220;Everybody Sing&#8221;)
Eric Riggs (&#8220;Remember When&#8221;)
Animation directors: Cari Merryman (&#8220;Little Red Wagon&#8221;)
Kinsey Engelmann (&#8220;Blast Off&#8221;)
Animator: Sean Hall (&#8220;Little Red Wagon&#8221;)
Additional animation: Lasso Studios
Animation director: Anthony Mumphrey (&#8220;Animal Dancing&#8221;)
AUDIO POST COMPANY: Steve McCabe Music/KY
Additional music scoring/sound design/final DVD mix: teve McCabe
Production Company: (&#8220;Dance Kung Fu,&#8221; &#8220;Everybody Sing&#8221; and interstitial &#8220;Skits&#8221;)
Director: Jonathan David Evans
Cinematographer: Ryan Martin
Grip/production assistant/guest ninja: Mike Spara
Sound for Greenscreen: Andrew Gidiere
Hair/makeup: Erica Barado</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/f0S8Fhli9jU" height="1" width="1" alt=""/>Wed, 06 Jun 2012 12:18:58 +0100http://scaryideas.com/content/29414http://scaryideas.com/content/29414Fox Crime Norway - The Walking Dead Season 2 : Life size Tear Off Poster [Video]http://feedproxy.google.com/~r/scaryideas/~3/41eDBNL9evM/29413
<a href="http://scaryideas.com/content/29413"><img src="http://scaryideas.com/t/29413_300.jpg"></a><p><a href="http://scaryideas.com/content/29413"><h2>Fox Crime Norway - The Walking Dead Season 2 : Life size Tear Off Poster [Video]</h2></a><p>Fox Crime Norway wanted to 1: promote the season finale of The Walking Dead - Season 2 and 2: As a new channel in Norway, grab the attention of media and advertisors.
All on a very tight budget.
Fox Crime Norway set up a contest where you could win an iPhone, and wanted to drive the audience to their web page.
The solution:
The usual low budget way of getting people to remember phone numbers, url&acute;s etc, is the classic tear off poster.
So - a tear off poster were made - in a true zombie way. The url was printed on the zombies&acute;arms and legs, and the audience could tear them off.
The results:
The work was picked up by both national and international media, and Fox Crime Norway is "extremely happy with the PR created".
Hundreds of pictures were taken, and arms and legs were torn off.
The Walking Dead landing site quickly became the most visited place on foxcrime.no</p><p>Advertised brand: Fox Crime Norway - The Walking Dead Season 2
Advert title(s): Life size Tear Off Poster
Advertising Agency: Frank, Oslo, Norway
Agency website: http://www.frank.no
Creative Director: Erik Heisholt, Lee Cartmell
Art Director: Jason Kinsella
Copywriter: Erik Heisholt, Jason Kinsella
Illustrator:
Photographer:
Additional credits: Hanne Sandland Nilsen, Rebecca Sakshaug Hoseth
Published: March, 2012</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/41eDBNL9evM" height="1" width="1" alt=""/>Wed, 06 Jun 2012 09:31:20 +0100http://scaryideas.com/content/29413http://scaryideas.com/content/29413STAR WARS Identities : The Exhibition, Amidala [Image]http://feedproxy.google.com/~r/scaryideas/~3/g2gKnG0mRBo/29412
<a href="http://scaryideas.com/content/29412"><img src="http://scaryideas.com/t/29412_300.jpg"></a><p><a href="http://scaryideas.com/content/29412"><h2>STAR WARS Identities : The Exhibition, Amidala [Image]</h2></a><p>What forces shape you?</p><p>Advertising Agency: Bleublancrouge, Montr&eacute;al, Canada
Chief Creative Officer: Gaetan Namouric
Creatives: Jean-Fran&ccedil;ois LeBlanc, S&eacute;bastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration: Louis H&eacute;bert
Other: V&eacute;ronique Vigneault
Published: 2012</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/g2gKnG0mRBo" height="1" width="1" alt=""/>Wed, 06 Jun 2012 09:27:55 +0100http://scaryideas.com/content/29412http://scaryideas.com/content/29412STAR WARS Identities : The Exhibition, C-3PO [Image]http://feedproxy.google.com/~r/scaryideas/~3/tkJq7UthlT4/29411
<a href="http://scaryideas.com/content/29411"><img src="http://scaryideas.com/t/29411_300.jpg"></a><p><a href="http://scaryideas.com/content/29411"><h2>STAR WARS Identities : The Exhibition, C-3PO [Image]</h2></a><p>What forces shape you?</p><p>Advertising Agency: Bleublancrouge, Montr&eacute;al, Canada
Chief Creative Officer: Gaetan Namouric
Creatives: Jean-Fran&ccedil;ois LeBlanc, S&eacute;bastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration: Louis H&eacute;bert
Other: V&eacute;ronique Vigneault
Published: 2012</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/tkJq7UthlT4" height="1" width="1" alt=""/>Wed, 06 Jun 2012 09:27:30 +0100http://scaryideas.com/content/29411http://scaryideas.com/content/29411STAR WARS Identities : The Exhibition, Darth Maul [Image]http://feedproxy.google.com/~r/scaryideas/~3/FsnOWlIuMxE/29410
<a href="http://scaryideas.com/content/29410"><img src="http://scaryideas.com/t/29410_300.jpg"></a><p><a href="http://scaryideas.com/content/29410"><h2>STAR WARS Identities : The Exhibition, Darth Maul [Image]</h2></a><p>What forces shape you?</p><p>Advertising Agency: Bleublancrouge, Montr&eacute;al, Canada
Chief Creative Officer: Gaetan Namouric
Creatives: Jean-Fran&ccedil;ois LeBlanc, S&eacute;bastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration: Louis H&eacute;bert
Other: V&eacute;ronique Vigneault
Published: 2012</p><img src="http://feeds.feedburner.com/~r/scaryideas/~4/FsnOWlIuMxE" height="1" width="1" alt=""/>Wed, 06 Jun 2012 09:27:02 +0100http://scaryideas.com/content/29410http://scaryideas.com/content/29410