Paul Blanchard is a PR consigliere to CEOs, global thought leaders and billionaires, and has been running his media consultancy firm for nearly twenty miserable years.

"Fast PR" distils every painful lesson he's learned along the way. It's everything you should do – and everything you shouldn't do. If it works – it's in this book. If it doesn't work – this book will tell you why. It's packed with snippets of accessible and highly practical advice from some of the most able communicators in the world. There's no waffle, and no messing about – just exactly what you need to know.

Anyone can learn how to do their own PR – get in the press, on TV and radio, and get results. You don't need a PR agency. All you need is this book, a laptop, a phone... and some ambition.

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Editorial Reviews

About the Author

Paul Blanchard is a PR consigliere, and works with CEOs and global thought leaders around the world. He has been running his firm, Right Angles, for nearly twenty miserable years. He's had some spectacular PR successes - all of which you will read about in this book - and some ridiculous failures too - of which only some will appear. With offices in London and New York, and a staff of twenty, Right Angles is at the cutting edge of professional reputation management. A self-confessed media geek, he also presents the very popular podcast 'Media Masters' - a series of one-to-one interviews with the very top people in the media world. You can listen to the podcast at www.mediamasters.fm - but you really don't have to, as we've nicked the best bits and distilled their wisdom in this very book. For further information, visit www.paul-blanchard.info

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Paul Blanchard describes himself as a PR consigliere…a loyal and trusted confidant to CEOs and thought leaders around the world. It’s an interesting description, given its Mafia links. And just like The Godfather, he is making you an offer you can’t refuse…all the techniques of PR and spin, at your disposal, without having to pay for it (except for the modest price of the book).

There is no shortage of books about PR, so why should this one have a place by your side or on your tablet? First, it’s bang up to date and practical. If you need to know your hashtag from your @, your Instagram from your Snapchat, and how to use them effectively, you’ll find it here.

Second, it’s an excellent read. Pithy and witty, with a self-deprecating humour which avoids preaching or patronising. It’s written like I imagine a conversation with the author would be.

Third, when Blanchard says, ‘Here’s what works’ you don’t have to take his word for it. The book is sprinkled with advice from others at the top of their media or marketing game, such as Alastair Campbell, Sir Trevor MacDonald, Katie Hopkins and Guido Fawkes.

Fourth, it’s short. ‘As short as possible, as long as necessary’ as we communication specialists tell people.

The author says he’s telling you what PR agencies won’t tell you. For his sake, I hope none of them are fans of The Godfather…or else he might wake up one morning and find a horse’s head in his bed.