Sony PS4 Gunning for Microsoft Xbox One: Let Battle Commence!

Yesterday Microsoft and Sony both held press events ahead of the start of E3 today, in order to shed more light on their next generation consoles.

Over the past fortnight, Microsoft has taken a lot of flak for their confusing and contradictory statements on pre-owned games and online check-in for the upcoming Xbox One.

While Microsoft have taken the heat, Sony has meanwhile sat back quietly – seemingly a sensible move in the short term, but meant all eyes were on Sony to see what strategy they would be taking with the PlayStation 4.

Rumors had begun to spread which alleged Sony would be taking a similar approach to Microsoft, aided by the only on-record comment regarding pre-owned games prior to yesterday’s press event was that it would be left “up to the publishers” – typically the most vocally against the re-selling of games due to the resulting lost sales revenue.

In a brilliant move, however, Sony lined their sights directly at Microsoft by revealing that no online check-in would be required, and that games could be shared and re-sold freely, just as with the current generation of console games. They even went as far as to post this tongue-in-cheek video on YouTube simultaneously, which can be nothing but a joke at Microsoft’s expense.

So what does this mean for Xbox One vs. PS4? Well it looks like we’ve got a good ol’ fashioned head-to-head on our hands, folks. Who said the days of the classic console wars were over?

Clearly, the Xbox Ones’s check-in once-per-24 hours thing is not going away any time soon, as it forms a core part of their game strategy, allowing for always-evolving persisting game universes. This was demonstrated last night with games like Insomniac’s Sunset Overdrive.

What remains to be seen is whether Microsoft will feel pressure to revise their policy on used games sharing and re-selling. A move like that has serious connotations for their brand reputation and integrity, but would undoubtedly be well-received by consumers.

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