Canadian Cattlemen’s Association reacts to British university’s beef ban

WATCH ABOVE: In an effort to reduce its carbon footprint, a British university has banned beef from being sold on its campus. While the decision won't necessarily directly impact Canadian beef producers, the industry is taking notice. Tom Vernon reports.

In an effort to reduce its carbon footprint, Goldsmiths University in London, England will remove all beef products from sale at campus food outlets.

The decision is in response to research linking the beef industry with climate change.

“Goldsmiths now stands shoulder to shoulder with other organizations willing to call the alarm and take urgent action to cut carbon use,” the university’s warden, Professor Frances Corner, said in a media release on Monday.

“Canadian beef has one of the lowest GHG (greenhouse gas) emissions in the world, and is one of the most sustainable beef production systems in the world,” said Stina Nagel with the Canadian Cattlemen’s Association.

WATCH: Duane Thompson, chair of the Canadian Cattleman’s Association Environmental Committee, joined Global News at Noon.

“We have a lot to be proud of.”

Beef producers from across Western Canada are gathered in Calgary for the Canadian Beef Industry Congress, and environmental sustainability is front of mind as the industry sees continued backlash.

“I don’t know if it’s about fair or unfair, but it’s a disconnect,” Nagel said.

“It’s something we’re actively working through the public and stakeholder engagement program to help bridge.”