How Base Camp started their logo design journey

Who are you known as?

Base Camp Consulting, LLC.

Tell us a bit about who you are and the people you reach

We are a consulting company that focuses on recruiting (head hunting/job placement) in the outdoor industry. Our main customers are serious outdoors companies like: patagonia, the north face, marmot, etc. Check out our website for company details: basecamptalent.com

Logo types to explore

Emblem

To give us an idea of the overall feeling of your brand, let us know which styles you lean towards

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Other notes

We are in love with the current logo on our site (basecamptalent.com) but it is stolen. So we need our own.

We would like to keep the circular design, the "free tibet" solar flares, the balance between positive and negative space (especially how the mountains become the foreground), the linocut styling, and the simple lines.

We would like to change the tent to represent a dome tent that you would see at the base of Everest, the design to be ours (similar to what we have, but not the same) and add to the logo our company name "Base Camp Consulting" (however, we would like for the logo text and the logo emblem to be able to be separated for different contexts).

FILE INFO:
base-camp-logo-black-red.png is a modified design (only colors have been changed from the stolen original)
Photo feb 04, 7 47 42 PM.jpg example of a dome tent design (a bit too 2d)
Base Camp logo.ai is the vector file for our current logo, also has a mess of design concepts (we like the dome tent here) and the original, stolen logo

All that said, if you come up with something else that is awesome, we'll take that too. That's how we flow.