Subscribe to Our Blog

Subscribe via Email

Marketing

Sales

Service

Agency

Email Address

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

17 Website and UX Design Statistics That Make the Case for Smarter Web Design

Nowadays, getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with.

To help you better understand what today's emerging web design trends are and where you should be focusing your energy, we've compiled some of the most recent stats and data on website design, website optimization, and UX. Let's dive in ...

17 Statistics That Make the Case for Smarter Website and User Experience Design

General Web Design Stats

1) Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)

2) 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)

3) 51% of people think "thorough contact information" is the most important element missing from many company websites. (Source: KoMarketing)

4) 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

5) 44% of website visitors will leave a company's website if there's no contact information or phone number. (Source: KoMarketing)

Website Optimization Statistics

6) Between December 2013 and December 2015, tablet internet consumption grew by 30%. (Source: comScore)

7) Between December 2013 and December 2015, smartphone internet consumption grew by 78%. (Source: comScore)

8) Between December 2013 and December 2015, desktop internet consumption dropped by 1%. (Source: comScore)