Jorre van Ast is a creative director, designer and fourth generation to lead the family company Arco. Arco designs, develops and produce tables, but also the products that go with them, like chairs, cabinets, small furniture and accessories. Craftsmanship and innovation are at the heart of our business. He values the company’s heritage and uses his vision to ensure the strategy and collection are ‘future-proof’. Trained as a product designer, he also designs products for various clients and is a member of the Dutch Creative Council.