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A company doesn't need a line of top-selling products to be successful if it can produce one essential component that a certain niche market can't do without. Peter Marsh profiles makers of specialized parts that other manufactures have come to rely on. "If a company can demonstrate that it is a master of its niche [through such embedded devices], it is building in a lot of growth potential for the future, plus some resilience against the impact of the kind of downturn the world is going through now," says intellectual property consultant Stephen Potter.

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A company doesn't need a line of top-selling products to be successful if it can produce one essential component that a certain niche market can't do without. Peter Marsh profiles makers of specialized parts that other manufactures have come to rely on. "If a company can demonstrate that it is a master of its niche [through such embedded devices], it is building in a lot of growth potential for the future, plus some resilience against the impact of the kind of downturn the world is going through now," says intellectual property consultant Stephen Potter.

A company doesn't need a line of top-selling products to be successful if it can produce one essential component that a certain niche market can't do without. Peter Marsh profiles makers of specialized parts that other manufactures have come to rely on. "If a company can demonstrate that it is a master of its niche [through such embedded devices], it is building in a lot of growth potential for the future, plus some resilience against the impact of the kind of downturn the world is going through now," intellectual-property consultant Stephen Potter says.

A company doesn't need a line of top-selling products to be successful if it can produce one essential component that a certain niche market can't do without. Peter Marsh profiles makers of specialized parts that other manufactures have come to rely on. "If a company can demonstrate that it is a master of its niche [through such embedded devices], it is building in a lot of growth potential for the future, plus some resilience against the impact of the kind of downturn the world is going through now," says intellectual property consultant Stephen Potter.

It's not enough for a company to do great work, says Ford CEO Alan R. Mullaly. The best companies have a sense of higher purpose, and their leaders can clearly articulate that mission to motivate their employees.

How do you lure a wayward man back home? At Rhinebeck, N.Y.'s Dutchess County Fair, women compete in an annual husband-calling competition, with audience members judging the volume, clarity and uniqueness of their calls. At this year's festivities, Margie Riordan came in second place with loud promises of barbecued pigeon and goat.