Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

And do what you will with this: The Heat was offered Evan Turner before Indiana. All they had to give up was Haslem, who wasn’t even playing. Haslem, like Danny Granger, has spent his basketball life with only one team, and he talks a lot about the Heat way and family. The Heat didn’t make the trade at least in part because it didn’t like how the message contradicted what it was selling James when it met him, or what it might do to the locker room. And Haslem, the old pro who has twice given up in excess of $10 million to stay in Miami, never once said a negative syllable from the bench, telling anyone who would listen that a time would come when he would be needed. And, as the Pacers continue an uncommon short-circuiting since the Granger-for-Turner trade, that was the undersized Haslem pushing around Roy Hibbert, the giant who called his teammates selfish, in the most recent game to help decide the Eastern Conference’s best team. Miami Herald