influencer

Whether you’re an old data pro who wants to liven up your data game or a newbie just looking for ways to get started, here’s a roundup of great ways to get to know and engage your audience. Everything on this list is free…

Skepticism runs rampant when it comes to the big data space. It’s often pegged as overhyped, overwhelming, creepy, and less frequently described as important, necessary and useful. Drawing on the expertise of four marketing mavens known for their groundbreaking achievements in the entertainment…

The idea of data as a business asset has been central to much of the thinking and writing about big data that’s emerged over the last few years. But what value does big data really hold for business? Data in and of itself is…