Want to make a difference? Please donate to The Night Owl!

Follow us on Twitter:

It’s fair to say that the media and industry analysts just don’t get Apple. They keep wanting to pigeonhole the company into the same category as other tech giants, not understanding that they are dealing with a firm that doesn’t play by those rules.

So, for example, you expect that as a company gets extremely large, sales growth will max out, maybe even flatten. But that situation hasn’t so far applied to Apple, at least not yet.

Of course, part of that is simply due to the fact that the market shares of the Mac and the iPhone still retain minority status. How the iPad will fare against forthcoming competition isn’t obvious yet, though it certainly has a huge head start.

Indeed, even with the iPod, the revenue curve has grown even while sales have flagged, largely because the iPod touch still has plenty of room to expand. It may well be that this trend will continue, unless Apple can make the lower priced models more compelling.

Apple and the Media’s Death Wish Typical of any publicly-traded corporation, Apple's stock price has had its ups and downs. This reminds me of the time I met a friend, his name…

Life Isn’t the Same Without an Apple Rumor Understand that Apple hasn't held a press event since last October. After last month's quarterly conference with the financial community, Tim Cook has given speeches, met…