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On August 25, 2015, Salesforce released its Lightning Experience, a total interface re-design based on feedback and suggestions from actual Salesforce users to create a more modern, sleek look and feel. The design was a long time in the making, according to IDC Associate Vice President, Bo Lykkegaard. The new Salesforce framework is more compatible with mobile applications and automatically adapts to the device being used.

Social media is becoming more engrained in the customer service process, as the available support channels grow. According to The Northridge Group Inc., Twitter, specifically is embracing its place as an irreplaceable customer service channel. Social Bakers stated that, “80 percent of social customer service interactions occur on Twitter.” With a stigma of immediate response and constant interaction, Twitter is a force today with customer service. A strong, consistent social media presence, when done correctly, can generate a successful following with loyal customers.

Thou Shalt Maintain a Professional Online Presence: Job hunting is not one sided. Recruiters and hiring consultants are scouring the job boards for qualified candidates to interview for their openings. Make sure the presence you put forward is professional. Negative or inappropriate social media posts could also make or break a job offer. Your profile should represent the image you want to portray.

Informatica exposes an endpoint that allows the generation of new mapping configuration tasks. In order to integrate it into an Informatica process, we need to know more about how an action in a service connection needs to be configured in order to communicate with this endpoint.

A survey from Jobvite concluded that LinkedIn, with over 300 million profiles worldwide, is the top social network for recruiters when they are searching for candidates. Think of your LinkedIn profile as your second resume. It is incredibly important to keep it updated, as you never know when a recruiter with your next job opportunity will be searching.

The English idiom, “don’t judge a book by its cover,” encourages children to not judge people they meet or what they see around them, in general, by their outward appearance exclusively. This same saying will hopefully follow children through their entire life. However, when it comes to job descriptions and postings, job seekers will often solely choose which positions they will consider applying for only by their outward appearance – the title.

When a large project is on the line, you want the best team in place to complete the initiative quickly and efficiently. Especially when involving IT initiatives, like customizing and implementing new software systems, it is important to involve the best talent available, whose experience will propel your initiative forward. In some cases, the prime opportunity is to outsource your project management, building strong, profitable relationships in the process.

When making hiring decisions, seeing data and numbers to support a choice can sometimes mean the difference between wavering and making a firm decision. Sayings like “numbers talk” affirm that decisions supported by analytics give more meaning to a particular resolution. A recent study found that of almost 400 C-level executives, 76 percent viewed big data positively or very positively and Gartner found that data will grow by 800 percent in the next five years.

Salesforce has expanded to Instagram! What do you think will be their favorite filter?

This month, Salesforce announced that Marketing Cloud users would have easier access to Instagram and their 300 million users due to Instagram’s new ad API. It will now be possible to buy and manage Instagram advertising, publish photo content and offer customer service through the popular photo sharing mobile application.

I’ve been working on integrations between Salesforce and another system. Our standard “pattern” has been to use outbound messages to send a message to our ETL software. It’s been working well – at least until we hit an integration where the performance wasn’t fast enough because it involves a shopping cart operation, often times with someone on the phone waiting for an immediate answer.

We deliver the complete integration and development of sales, marketing and customer service technologies. TopLine Strategies’ project management is designed to achieve 100 percent user adoption of the technologies implemented, and deliver measurable returns on investment for clients.

Whether our clients are searching for an expert firm to analyze and execute a critical project, employees to augment an information technology team or contractors to assist with technology needs, we deliver on-time, cost-effective solutions that optimize client results. Over the years, our methods have remained the same: establish long-term relationships, assess requirements, research and analyze options, recommend appropriate solutions, implement, integrate and optimize performance.

We deliver the complete integration and development of sales, marketing and customer service technologies. TopLine Strategies’ project management is designed to achieve 100 percent user adoption of the technologies implemented, and deliver measurable returns on investment for clients.

Whether our clients are searching for an expert firm to analyze and execute a critical project, employees to augment an information technology team or contractors to assist with technology needs, we deliver on-time, cost-effective solutions that optimize client results. Over the years, our methods have remained the same: establish long-term relationships, assess requirements, research and analyze options, recommend appropriate solutions, implement, integrate and optimize performance.