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The World: Berlin - TBWA nets global Siemens brand brief

TBWA\Germany has picked up a global assignment for Siemens mobile phone division following a competitive review.

The agency will create a global brand campaign for launch in April.

TBWA was recently assigned to Siemens' global corporate communications business and has completed a number of additional assignments for the brand.

Nicolas Friese-Greene, the vice-president of marketing for mobile phones, Siemens, said: "With TBWA, we have a partner that continuously surprises us with strategic competence and unexpected creative solutions."