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AS Media Section B Lesson 1

1.
MEDIA STUDIES EXAM
Section B

2.
Example Question
• What impact does media ownership have
upon the range of products available to
audiences in the media area you have
studied?
• You must focus on one of the following media
areas. You may also refer to other media in
your answer.
Film Music Newspapers Radio Magazines Video
games

3.
Example Question
• “Cross-media convergence and synergy are vital
processes in the successful marketing of media
products to audiences.” To what extent do you
agree with this statement in relation to your
chosen media area?
• You must choose to focus on one of the following
media areas. You may also refer to other media in
your answer.
Film Music Newspapers Radio Magazines Video
games

4.
Music is based upon the
personality. The type of music a
person listens to can be seen
through the way they
dress, speak, act and the type
of surroundings. You can tell
what people’s interests are just
by looking through their ipod.

5.
Universal Music Group
EMI Group
Warner Music Group
Sony Music
Entertainment

6.
Independents are usually small
independent record labels that have
no financial connections to the Major
record labels. Majors and
independents are very similar
because they produce music but are
very different in the way they promote
it. Record labels can be small and
independent, or they could be part of
a large international media
group, somewhere in between.

7.
Manufactured programmes
with live feeds.
Music Television becoming
more popular.
The Internet and the risk of
downloads
Download programmes
such as Limewire

8.
•Promotes a specific single
and, normally, an album
•Promotes a specific artist or band
•Creates, adapts or feeds into a ‘star
image’
•Entertains as product in its own right
Reinforces, adapts or undermines the
‘meanings’ of a song

9.
Warner Music Group
Warner Music Group owns some of the world's best
known record labels. Some of the Warner Music
Group labels include:
– Atlantic Records
– Bad Boy
– Roadrunner Records
– Asylum Records
– East West Records
– Rhino Records
– Sub Pop Records
– Rykodisc Records
– Reprise Records

10.
Universal Music Group
Some of these subsidiary labels are
among the best selling and most
recognizable names in music in their
own right such as :
• Interscope
• Geffen
• Motown
• Def Jam
• Island
• So So Def
• Roc-a-fella
• Verve

11.
Sony Music Entertainment
There are more than 20 labels that are owned
and distributed by the corporation. Sony BMG
labels include some of the biggest names in
the business, like:
• Epic
• Jive
• Columbia
• RCA
• Arista
• LaFace
• Zomba Music Group
• Legacy
• J Records
• Red Music Distribution

13.
• SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company
run by a small team of amateur young people who work on web-based viral
content at different music-based events.
• The media platform has its origins and roots in urban music. Most of its content
can be seen on its own YouTube channel which was created on November 2, 2006
or the official SB.TV website.
• Much of the content includes unprofessional footage, or 'street-shot' freestyle raps
and music videos. However, even though its earlier uploaded videos contained
entirely amateur footage, the channel's latest uploads contains some professional
recordings.
• The reasonable popularity of the channel amongst London's underground scene
has led to short columns in RWD, The Observer, The Guardian, The
Independent, Dazed & Confused, the Sunday Times Style magazine as well as
assistant production credits from when Edwards was working as a junior runner for
the BBC, and Tiger Aspect Productions as well as joining the young persons panel
at The Guardian's new technology conference activate summit alongside Martha
Lane Fox and others.[2]
• Today, its YouTube channel has gained many millions of views and thousands of
subscribers, as well as Facebook fans and Twitter followers.[3]

15.
Homework
In pairs pick one of your favourite genres and
create a presentation on the history of the genre
commenting on the changes that have occurred
over time.
Comment on why these changes have happened
and what you expect the future holds for this
genre.
Due: Next Friday