Kobe Bryant Is Responsible for Creating the Campaign for Lil Wayne's New Album

Lil Wayne sat down with ESPN The Magazine for an interview recently. And during that interview, he revealed that the "Carter V Season" marketing campaign that he's currently using for his forthcoming Tha Carter V album was created by Kobe. Back in April, Wayne asked Kobe to tweet out a photo to help promote Tha Carter V. And Kobe agreed to do it and tagged the photo with the caption, "Carter V Season":