Rebekah Cancino is a content strategist who uses digital insights and smart strategy to help people tell brand stories, shout organizational purpose from the rooftops, captivate audiences, and generate revenue. She lives in Downtown Phoenix, AZ with her mischievous beagle, Pomar Jackson.

80s Tees

// guidelines, verbal strategy, message design, voice and tone

THE CHALLENGE

80sTees.com's mission is to delight the kid in all of us. While their huge collection of nostalgic clothing and memorabilia delivered on that brand promise, their content and online experience was lacking.

THE SOLUTION

My team and I started out by clearly defining 80sTees' purpose, vision, and values to give their brand a solid identity rooted in authenticity. We also studied up on geek culture to really get into the heads of their quirky customers.

Finally, we took all these insights and created a style guide that transports you to a decade of acid washed jeans and 8-bit everything—and a brand message that brings their values of fun, community, and self-expression to life.

MY ROLE

Lead user research and design qualitative interviews

Conduct stakeholder and staff interviews to define company culture and values