Social Samosa Platform Feature – DuPlay

DuPlay is a smart and one-of-a-kind social app, which helps you to explore new possibilities in social networking and connects you with interesting people. The creator of Duplay, Neha Jain has explored various avenues and came up with this idea of a buddy site. Neha along with her team believes in quick innovation and setting trends which is what makes the and the app different from their competition. It works flawlessly almost on all the smartphone platforms and PDA devices offering prompt results.

Whom do we cater to?

Duplay’s official target audience is between the age group of 17 to 30. But it can be used by anyone who wants to find like-minded friends or buddies in their locality.

What do we offer to our consumers?

The app helps you find the perfect buddy to share your preference, hobbies, and likes. It brings along some of the smartest and unique features absolutely free. DuPlay assists the consumers to make a new connection in a digital, much cooler and simpler way. This fun app connects the not-yet-connected interesting individuals with similar interests and this makes the lives of our target audience much simpler.

What motivated us to start up?

Indians are always on the lookout for like-minded friends who understand their interests. My team explored various avenues and conceptualized this idea of finding friends online according to the Indian scenario. We have always believed that this concept is going to work out here.

What’s in a name?

DuPlay is derived from the idea of Do Play. Do play to find like-minded people around you, meet
interesting people to make a perfect bond. Play and patch with your right match!

How do we see Social Media?

Social media is reaching out to new potential users in an innovative and unique way. Through our various activities on social media, we expect our followers to take part in our campaigns and try out our new offbeat and unique social app.

Currently we are

We started this in July and we already have a growing user base. The response so far has been very
positive. We have approximately 3000 to 4000 downloads in the two months that we have been live.

Our biggest challenge was..

Our biggest challenge was to make sure it didn’t look like any other dating app; we wanted it to be more of a discovery based app where one can find like minded people around them. For example, our users can find their swimming partner or may be a running partner through this app.

We want to dominate the world by..

Knowing trends and trying to incorporate state of the art facilities. Keeping a track of consumer behavior, their likes, dislikes and needs. Coming up with innovative ideas to fulfil their needs, but before we want to know what the consumer wants before the consumer asks for it.

We’re making moolah by…

We will monetize through various premium features which we have in plan. It will be released when we
have a substantial user base.

Industry as we foresee

Going Digital is big party of coming era. We think that social media will help brands and startups create a benchmark across the industry. But this will only happen when brands find unexpected and imaginative ways to get audiences involved with their story. Only the best campaigns will go viral and take on a life of their own in social media.