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Bourbon is helping grow Kentucky’s economy and the Maker’s Mark brand is growing right along with it. For the first time in the history of the company, Maker’s Mark is introducing a new bourbon. Maker’s 46 is still a Kentucky straight bourbon whisky, handcrafted like the original at the distillery in Loretto, Kentucky. In fact, the recipe starts with original Maker’s Mark bourbon, and its unique flavor comes from aging the bourbon for an additional two to three months in barrels with seared French oaks staves. You can think of Maker’s 46 as a “cousin” to the recipe Bill Samuels Sr. more than 50 years ago.

As you probably know by now, Maker’s 46 is the brainchild of Maker’s Mark Master Distiller Kevin Smith and Brad Boswell, President and CEO of Independent Stave. It’s a 94 proof product, created by the addition of toasted French oak staves to the finished Maker’s Mark product.

Join Maker’s Mark as they celebrate this momentous occasion by visiting http://makersmark.com/makers46 on June 29 at 11 a.m. EST to watch Bill, Kevin, and Brad dip bottles two through five out of the first case. As for bottle number one, Governor Steve Beshear will do the honors at 4 p.m. EST. Governor Steve Beshear will speak about how the Bluegrass is benefiting from the bourbon industry’s impact on the state’s economy and will dip his own bottle of the new Maker’s 46 in the brand’s distinctive red wax.

Don’t forget to keep a close eye on BourbonBuzz.com for more news about where you’ll find the new Maker’s 46. Also, Kevin Smith gave our friends at Bourbonblog.com a sampling of what’s to come at http://brbn.bz/w.