Tag Archives: valuing social media

Addressing employers fear that allowing social media at work will decrease productivity “If you worry about the internet effecting productivity, you’re worrying about people stealing pens from the stationery cupboard”. Bill Gates, Chairman, Microsoft Is lack of productivity due to social media really the issue employers are concerned with? Or is the fear born [...]

Social Media is no different from any other marketing activity for business in that it needs to be tracked and measured to ensure value against objectives. What is different, is both the style of the communications and the plethora of tools available to complete this tracking – many of which are still to be proven [...]

Correctly valuing and monetising social media engagement for clients that, unlike other media, can’t be switched on, or pre-programmed in quite the same way, is just one of the challenges specialist social media agencies face. Conversations with clients recently have often come back to numbers. Yes, numbers meaning prices, but more often, numbers as in [...]