Consultancy Services to Review the Brunei’s Broadcasting and Television Market

21/03/2014

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21st March 2014 – The Authority for Info-communications Technology Industry of Brunei Darussalam (AITI) has awarded Analysys Mason Limited to conduct a review and develop a strategic plan for the broadcasting and television market in Brunei Darussalam. The signing ceremony took place on 21st March 2014 at AITI Building in Anggerek Desa.

The agreement was signed by Queh Ser Pheng, Deputy Chief Executive of AITI and Mr. Lim Chuan Wei, Partner of Analysys Mason Limited cum the Project Director. Witness to the contract signing was Awang Haji Yahkup bin Haji Menudin, Chief Executive of AITI. Other attendees to the signing were Awang Haji Suffian bin Haji Bungsu, Director of Radio Television Brunei (RTB) and senior officials from AITI.

The main objective of this project is to carry out a detailed market study on Brunei Darussalam’s Broadcasting and Television sector. Through this project, AITI wishes to develop a five-year strategic plan for Brunei Darussalam to further promote economic growth and identify development programs in Brunei Darussalam’s Broadcasting and Television sector in line with Brunei Darussalam’s National Vision 2035.

This project is estimated to commence from end March 2014 and will be conducted in three phases. During the first phase, a market study involving stakeholders and consumer surveys will be carried out to review and analyse existing regulatory frameworks and the status of the broadcasting sector. This phase will also highlight the gaps between Brunei Darussalam and international best practice. The second phase involves doing a gap analysis to identify initiatives to be carried out for market development. Strategic development programs concerning the detailed supply side and demand side can then be recommended. The final phase will cover the post project support to ensure smooth and effective implementation of frameworks in which public consultations to stakeholders will be held.

Upon completion of the project, AITI will be able to take a step forward in making the broadcasting and television market in Brunei Darussalam more competitive, organized, dynamic and vibrant, more controlled, has its own identity, encourages growth of the industry and increases its contribution towards the economic growth.