Sophia Grace and Rose Get Agent

Jun 18, 2013

Innovative Artists has been appointed as licensing agent for Sophia Grace and Rosie, the YouTube sensations popularized by the “Ellen” talk show.

Innovative is now planning a full toy range with Just Play Toys that will launch at Walmart in October. In 2014, the program, targeted to 4- to 10-year-old girls, will expand to include a retail presence at Claire’s, with the announcement of an apparel partner forthcoming.