PPC Expert

Job Description

PPC Expert

Duties & Responsibilities

Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

Manage and maintain updates for large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.

Monitor and evaluate search results and search performance across the major search channels.

Communication to team and management on project development, timelines, and results.

Skills

Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

Ability to handle big budget accounts $10k to $50k.

AdWords / Bing certification a plus.

Technical expertise in applying social media metrics, analyzing data and providing insights with a track record of meeting/exceeding social media performance.

A track record of developing content to generate leads revenue outcomes.
Excellent written and visual communication skills, including experience in adapting science based/technical information into social content that engages audiences.