Subang Jaya, 24th March 2016 - The 30-Hour Famine is a movement that sees participants abstaining from solid food for 30 consecutive hours in their bid to raise funds for children and communities living in poverty.

For three consecutive years, Empire Hotel Subang supported the World Vision’s 30-Hour Famine Campaign by hosting the venue, accommodation and food for the ambassador as well as for the entire team. This annual partnership with World Vision is part of the Hotel’s corporate social responsibility initiative in addressing the needs of the community especially the underprivileged.

This year, the MANDOPOP singer heart-throb Gary Chaw (Cao Ge) is World Vision’s 30-Hour Famine Ambassador for 2016. The Malaysian, who is now based in Taiwan, will join thousands of young Malaysians in the nation’s largest annual fundraising and advocacy campaign against hunger and poverty.

The 30-Hour Famine, which began in Malaysia in 1997, is organised by international Christian humanitarian organisation World Vision.

From its humble beginnings, it has grown to become the nation’s largest advocacy cum fundraising movement. In 2015, a total of 33,000 people took part in the event, raising RM2.2mil in support of various local and regional World Vision projects.