1: Start with the words

2: Keep editing

Some of Seinfeld's jokes took years to develop, Gallo notes. Similarly, it may takes months of editing to hone a presentation down to maximum impact.

3: Practice

When Seinfeld practices his jokes, he labors over the pacing and intonation. Many leaders don't pay enough attention to their delivery, Gallo writes. But if your delivery doesn't engage the audience, it won't matter how great your content is, he explains.

Presentations take work, but if you follow Seinfeld's process, you too can deliver a show-stopping performance, he writes (Gallo, Inc., 10/2).

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