Most media companies present their stories in a way to generate max revenue (clickbait) and consequently might omit information.

Expenses vs Income

They want to make cheap articles the provide a lot of viewership

Online news articles are very easy to distribute and provide access to a target audience of almost everyone. This means a greater profit can be made by not paying for physical distribution.

It is easy to implement advertisements into online articles and the viewers don't have to pay anything. This makes it much more convenient to the audience so you can reach out to a larger audience because to them it is free.

Ownership of the company.

The ownership of the company is very important to how they present their stories. For example, media outlets that receive government funding are more likely to present stories in an informative way. While companies that are owned by corporations need to make a profit, and consequently they are more likely to present clickbait stories to gain clicks and revenue.

Scrutiny

The Schapelle Corby story opened up scrutiny toward how far the media is willing to go for a story.

Over 40 media personnel clamored to get even the faintest hint of what is happening to Schapelle Corby. They booked 40 people onto a plane so they could attempt to interview her on her flight home. Does the media have no boundaries on how far they are willing to go.

A similar story happened a while ago with princess Diana which ended up with the princess actually dying and the media taking almost no heat for it. Should the media be able to be held accountable for things like this or are they really just "presenting the news".

Audience

Bias

Presenting with a bias makes the audience accept that bias into their own ways of thinking

Media outlets will use bias to make who-ever is watching either agree or disagree quite strongly with their story. The negative or positive association will always bring in an audience because people love their opinions and always want to argue them, which draws them into the mix.

Media companies that use the effects of bias more often gather a bigger audience because of how much people like their opinions, like "stuff.co.nz" or "the project" and are more likely to inflict that bias onto the people that watch/read/listen to their show. Shows like "Radio NZ" tend to present their views without bias and with a lot more fact. While they do have smaller audience because of this, the people who listen to their show are much better informed on the topics they present.

Ways of thinking

This bias can inflict it's ways of thinking onto it's audience which can make a sort of mob mentality in society

It creates a hive mind or echo chamber where the same ideas are repeated by the media to the audience. This means that the audience constantly has the same ideas repeated to them and they believe everything they are told without questioning it.

Social media

Social media is very important to the distribution of media/news.

Sites such as facebook make it very easy to share news stories to everyone on your friends list.

The issue with this is that most of the articles/news stories shared via social media are sensationalised stories that are not informative or factual.

This is bad because a staggering amount of the population uses social media as their main news source.