So, the man who was talking to us goes to find someone else (the person running the booth). That guy’s confused too. As they’re setting up, they’re putting out materials that have everything the website says on the back! The papers they are physically putting out at their booth say there will be a competition with teams and judging and all that jazz.

And they say, “Well, that’s not what we were expecting.”

Then they try to be helpful and they start saying, “Maybe we can turn this into something useful for you.”

With the confusion and no real answers yet as the guys tried to figure things out, I walked away from the booth to see what else was out there, looking at the various vendors and such.

I thought maybe if I gave things a little more time that the booth guys would talk to whomever was in charge (and probably brought them on), and maybe a solution would be reached. But when I went to check in on things, nothing had changed. A couple of women stayed to work on business pitches. And it looked like the rest had left.

As I was leaving, I was telling two of the women involved in the set-up that this was disappointing, ‘cause I just felt someone from the organization should know. And they encouraged me to give it just slightly more time and one more try.

So, I listened to the opening speaker and then I went over one last time. This time, I saw even more women who’d come for the challenge be given the disappointing news that there wasn’t one.

And in the Time Warner booth’s desperation to help us, the guy basically said, “Well, you can make PSAs if you want. You can do interviews. You can go say whatever you want for the cameras. And if it’s good, we can put it on video-on-demand. We have cameramen and editors here to help you. So, they can help you make whatever you want. We want to give you resources. We’re paying to be here. We want this to be worth it for everybody. We want to give you what you want. We want this to be a good reflection on Time Warner.”