Category: Houston SEO Company

What Is SEO And How Does It Work?

If you’re new to search engine optimization and overwhelmed about it, here’s what you need to know. Well, to simplify it, search engines would like to see a few things on your website (referred to as onsite SEO) or to find information about your website on other pages (referred to as offsite SEO). Search engines will use algorithms to analyze the data about all the information. That way, they can determine which pages show up when users search for anything and the right order.

How Does SEO Work?

Search engines are continuously changing how their algorithms rank websites. However, there are a few factors that always remain stagnant. These include:
• Onsite Features ?” Basically, here you will look at your website infrastructure and content. You need to target the best keyword clusters then match the existing content to target these keyword clusters. You should also create new content to match with the keyword clusters. Additionally, you should also consider your site’s architecture for the best results.

• Offsite Features ?” Here, you need to consider how other online sources refer to your website. You should also develop a profile of high-quality incoming links. There should be an active and relevant social media presence. Other online pages should also create citations (not necessarily linking references) about your website. Keep in mind that at least half of your SEO success will be determined by elements that you can’t control.

Everything about SEO comes down to strategy, tactics, techniques and finesse. The search engines comb through hundreds of signals when evaluating the web pages and more refinements are added every year.

What Do You Need To Know?

1. Keyword Research
The search engines always comes across 25% of new search terms that they have never come across. That’s how keyword clusters are created. They are simply groups of keyword phrases that focus on high volume and core keyword phrases. Therefore, if you’re using the latest SEO techniques and tools, you need to find a good balance with the keyword phrase being targeted to deliver the best return on investment.

2. Matching New And Existing Content
You need to match one keyword phrase from every keyword cluster to each page on your website. The home page will focus on the main keyword while the next pages will focus on the rest of the keyword phrases in your hierarchy. You can always create new web pages to match all the keywords that you want to target for the best results Houston SEO Company|www.PrimeHoustonSEO.com can Help you with this

3. Your Website’s Code
You need to make sure that your website’s pages are indexed correctly to avoid any technical impediments that will negatively affect your SEO success. For instance, you can always visit any search engine and type your address to see how many pages have actually been indexed. If they are quite few, you can always try out new techniques to make sure you get as much success as you can out of your SEO needs.

That’s what you need to know about search engine optimization and how it works.

Google’s Chrome Update SSL Certificates For Increased Security

Google’s Chrome Update SSL Certificates

In October Google started upping the ante on their security and if you use a Chrome browser you would have noticed a green sign with a padlock symbol and the word “Secure” beside the address of certain website addresses, while others show a red triangle and “Not secure”. These security measures are not just for password or credit card forms, but all pages with forms as well as every Google Chrome Incognito mode page. These types of security controls can cause confusion and frustration but it is important to remember that for the most part they are necessary and well thought out with the intention of protecting the security of Chrome users Houston SEO Expert Charles L will help on this

Why Are These Changes Necessary?

Many users are not aware that a huge amount of information on the internet is shared and some of the sites they are sharing information with are not as secure as others. Studies show that users don’t regard the lack of a “secure” sign as a warning that the site is not secure. Google’s new strategy to label all unsafe pages is a further step towards increasing the security of their browser in order to protect the privacy of users and prevent sensitive information from falling into the hands of outside sources and hackers.

Google’s Chrome Update SSL Certificates

Starting in 2017 Chrome announced that sites without an SSL Certificate would be marked as “unsafe”. With the release of Chrome 56 a gradual process of identifying pages that were not secure was started and HTTP that contained a form with a credit card field, or asked for a password, were marked as unsafe in the site’s address bar. From October 2017 the Chrome 58 SSL policy includes all sites with forms and Incognito pages which will be tagged with “Not secure” warnings. All pages on Google Chrome’s standard pages will load normally, but when any kind of field is filled in with information such as a name, a phone number, or search boxes contained on the website, an unsafe warning sign will appear in the address bar. This includes all HTTP pages with fields that required data to be entered, even search boxes, and all HTTP Incognito pages.

The eventual goal is to flag all HTTP pages as “Not secure” across the Chrome browser. This means that even if your site does not have forms to fill in, your website address could appear as unsafe on Chrome. This may not affect your website as it will work just fine, however it will matter to your online viewers who will be less likely or more cautious about visiting and interacting with your site. As Google Chrome is used by approximately 50% of internet users, you would not want a large part of your target audience using the Chrome browser to be deterred by this warning. That is why it is important to get an SSL certificate (Secure Sockets Layer) to avoid damaging your credibility with your audience and potentially putting their personal information at risk by your lack of proper encryption.

An SSL Certificate allows an “S” to be added to the HTTP domain search field and signals that the data that passes between the user’s browser and your website is automatically secured by the encryption. It adds an additional layer of security that prevents data from being tampered with by hackers or being susceptible to other potential threats on the internet. By attaching an SSL Certificate to your domain and server you allow an encrypted passage to be created between a web server and a browser through the use of a private and public key. When users see HTTPS in front of your domain name they will know that their information will be safely passed between the web page and the browser.