4 Keys to Growing an Audience

Sean McCabe |May 3, 2015

Having an audience is a powerful thing. With a relatively modest number of people dedicated to your brand and products, you can easily sustain yourself.

You don’t have to have millions or hundreds of thousands of followers—the beautiful thing about the internet is its ability to bring people with unique interests together. Even if you have a very specific focus, there are a ton of other people across the world that share those interests and that adds up quickly.

Yet, many people worry about narrowing their focus. It feels like you’re excluding a bunch of people! It seems counter-intuitive: What if the niche dries up? What happens if interest suddenly goes away?

The good news is, you don’t need to be afraid to niche down. If you’re about the people and serving their needs, you’re going to adapt naturally without even noticing it. You might suddenly realize you’re in a different industry because you followed the people—that makes you immune to an industry going away or drying up.

Why grow an audience?

This is what growing an audience can do for you:

You are seen as an authority.

You are able to sell products.

You are able to build community.

Launching new things gets easier.

I was invited to speak at Creative South this year. It’s one of my favorite conferences and I recommend it highly (we have a special recap video we’ll be publishing next week for those of you considering going in 2016).

In my talk below, I share my story in a holistic way that I never have before. You may have heard bits and pieces of my story on the seanwes podcast, but never all together quite like this.

I break the talk into two parts:

My story and what growing an audience has done for me.

4 keys to growing an audience—I break down the principles from my story into actionable takeaways.

Watch the Full Video:

We all want to be known for something, we all want to make a name for ourselves, but there’s a harsh reality we’re up against: