Of the appointment, global chief strategy officer, Adam Ferrier said, “What attracted us to Gareth is his variety of application. Bit brand, bit media, bit behavioural, bit direct, bit unconventional. His rounded experience gives clients a view that considers all angles of the opportunity. He’s a great fit for our team of independently minded strategic thinkers. He’s regarded as one of the best agency thinkers in Australia and we are stoked to have him join.”

Prior to being executive strategy director at Host, Cooper spent two years sharing strategic responsibility at M&C Saatchi. His first six years in Australia were spent at BMF, joining as channel planning director and leaving them as head of planning.

Cooper said, “How refreshing. A truly progressive, truly independent, creative:media agency, that doesn’t separate creative and media thinking – lovely. And judging by the people and momentum they’ve gathered, an exciting time to come aboard.’

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