Did you know that there’s an Electric Drive Transportation Association? It’s a group that wants you to ditch your ICE-powered car and run on battery instead. Their member list is huge. Just about every important automaker is on it. Utility companies from Austin Energy all the way to the Tennessee Valley Authority are members. Battery manufacturers, component suppliers, infrastructure developers are members. The City of New York is. Hertz is. And if things get dicey, the association can call upon their member L-3 Communications-Combat Propulsion Systems to provide fire support.

But as big as they are, they are scared. They are worried that customers may not plug in. Or, as Reuters put it, they are concerned that “the ‘range anxiety’ drivers of plug-in electric cars may suffer is preceded by anxiety over the wisdom of buying one.” And what do they do to allay these fears? Cheaper cars? Longer lasting batteries? Free charging stations? (Read More…)