A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.

Follow by Email

Tuesday, February 6, 2018

Audiobook Sales Continue To Soar

The
Audio Publishers Association in 2017 noted audiobook sales grew by 20% from
the prior year, revealing a trend of three straight years of strong
growth. Further it notes that one in
four Americans say they have completed at least one audiobook in the past year.

The
APA’s Michelle Cobb is encouraged by a number of stats from a recently
conducted survey. Behold:

·Audiobooks
are gender neutral. 48% of listeners are men and 52% are women, but of those
last year who listened to four or more audiobooks, 56% were men and 44% women.

·48%
of listeners are 35 and under, meaning the new generation could spark a
revolution.

·Audiobook sales totaled over two billion dollars last year. There seems to be a link between podcast
listeners and audiobook listeners.

·The
average number of books consumed annually by anyone who listened to at least
one audiobook is 15 books (print and audio combined).

·The
smartphone appears to be the most popular form of consuming audiobooks, but
listening at home is more popular than listening on the road, by plane or
outdoors.

·Lastly,
of all the activities people can do while listening to audiobooks, such as
working out, driving, cooking etc. not doing anything but listening was the
preferred method.

June is Audiobook Month, but there's no need to
wait until then. Try one. It can be theatrical and fun. Give your eyes a break. Relax and let the story be told to you. Listen on vacation, on your work commute, or
with your family. Listen, while you walk,
workout, or garden. Audiobooks allow you
to experience the written word in a whole new way.

About Me

Brian Feinblum, the creator and author of BookMarketingBuzzBlog, is the chief marketing officer for the nation's largest book promotions firm, Media Connect (www.Media-Connect.com), formerly Planned Television Arts, and has been involved in book publicity and marketing since 1989. He has served several book publishing companies as a publicist, book editor, and acquisitions editor. Brian, who earned a BA in English from Brooklyn College, became a published author in 1995 when he penned The Florida Homeowner, Condo and Co-Op Handbook. He resides in Westchester, New York with his wife, two young children, and an English Bulldog.