Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

Advertisers look at connected cars as another platform through which they can reach consumers. But even as connected cars drive into more garages, it won’t be all smooth sailing for ads. When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options, and 56% said they wouldn’t allow any ads or data collection. Car owners were most likely to allow data collection about how they used their connected car system that could then be combined with information from thousands of other drivers, but that was cited by a mere 17%. Read the rest at eMarketer.