Work4 Featured in ERE on Social Marketing

March 15, 2013 5:03 pmPublished by Kristen Smith

There’s more to social recruiting than meets the eye: today, social recruiting is its own form of social marketing.

How can you speak to your marketing department about the benefits of sharing your Facebook page to combine both your social recruiting and social marketing strategies? Today on ERE, I explore the value that HR brings to marketing’s Facebook page in “Social Recruiting: Marketing’s Secret Weapon.”

After you’ve had a chance to read the article, I’d love to know your thoughts: how will your company be sharing resources and using social recruiting to enhance your employer brand? If you have already started working with your marketing team, what challenges have you faced and what successes have you seen? Let us know in the comments!