Read more: https://www.luerzersarchive.com/en/magazine/commercial-detail/hsbc-59277.html HSBC HSBC: “Lift”# How an executive rises, in the course of his career, to the very top of the corporate ladder is told in a series of scenes all taking place in the course of a single ride in the elevator: by showing unstinting commitment not only to his work but also to his staff and family. Pay-off: It’s never just business. Tags: Nick Rowland,The Glue Society,Gary Freedman,HSBC,Independent Films…