The Twiggs Group

WHAT WE DO

“Someone is sitting in the shade today because someone planted a tree a long time ago.”
– Warren Buffett

The Twiggs Group is rooted in the idea that our clients will achieve success when they have a solid strategy in place for reaching their goals. We are a team that firmly believes in “big-idea marketing”, and we provide high-quality engagement to our clients in three ways:

We listen… let us buy the coffee – we want to understand exactly what you want and why you want it.

We plan…whether you need to access traditional marketing channels or the most up-to-date social media platforms, (truth is, it’s probably both) our team possesses the experience and skill necessary to create a plan that will rock either one. We’re going to take you from here to there. And if you have questions – because questions happen – we will make sure they’re answered before we get started.

We deliver… when you are working with The Twiggs Group, your goals are our goals, and the project isn’t complete until the goals are achieved.

Marketing

Consulting

Brand Development

Content Marketing

Media Planning

Social Media

Management

Training

Plan Development

Social Platform Audits

Design

Social Media Graphics

Visual Design

Logo Development

Marketing Materials

Strategy

Strategic Planning

Action Plans

Brand Positioning

Culture Reviews

Marketing

We lead you through the process of crafting a marketing plan that will create, communicate and deliver value for your customers. Successful messaging ensures that all of the promotional pieces seen by your potential customers are not only consistent across platforms, but also build on one another. The end result will be marketing communication that is clear, engaging, and that leads directly to your stated goals.

Social Media

You don’t have to love social media to use it effectively in your marketing strategy. We do happen to love it, and we know which platforms will be the most effective in achieving your unique goals. We will implement a plan that will build relationships with your potential customers and train your staff to use your channels effectively, or we can manage all of your social media platforms for you.

Design

Your message can be on point and your delivery exceptionally focused, but if your graphics are clunky or your font is outdated, your value may be overlooked. Our designers can create an image that fits your industry, voice, and target audience and gets attention for all the right reasons. Whether you need printable media, new branding and logos, or a complete digital makeover – we know how to make it happen.

Strategy

Regardless of your needs: branding, marketing, social media engagement… you need a strategy. We start with a strategy session to determine your culture, your message and your customer. Through a collaborative effort we develop and execute a plan to get your message to the right people. Your story might rival the latest best seller, but if it isn’t reaching your audience, it will collect dust on the shelf.

WHO WE ARE

“Without strategy, content is just stuff, and the world has enough stuff.”
– Arjun Basu

The Twiggs Group is a marketing consulting firm based in Northwest Arkansas. Our team members have over 30 years of collective experience in marketing, branding, tourism, and public relations. We are passionately focused on delighting our clients, and to do that, we do a lot of listening. We listen to your story, pay attention to your core values and take ownership of your dreams. Listening is the first step to understanding, and when we understand what you want to achieve, we can help you make those dreams a reality.

Allyson Twiggs Dyer

About Allyson

Social media is a way of connecting with our world, and the way we present ourselves online should be something we put some thought into. It’s an opportunity to craft a story and a strategy that reaches an audience, helps a friend, or satisfies a client.

In 2014, I launched my full-range Marketing and Social Media Management firm, The Twiggs Group. Prior to launching TTG, I directed the promotion, development, marketing, and branding strategies for two of the top travel destinations and most vibrant communities in Arkansas.

Whether providing full-service project management or training you to manage and maximize your own social media and marketing plans, I am an experienced consultant with a winning record who will help you develop strategic approaches to successfully promote your products, services, or organization. One of my strengths is bringing the right people to the table to build a collaborative team that drives results.

The Twiggs Group provides a full spectrum of marketing and branding project management services – from choosing an ad agency to managing your website to coordinating photography shoots or providing a full range of graphic design for print, digital, and social imaging. More importantly, though, I help you navigate today’s marketing and social media playing fields by coming up with a game plan that meets your business’ unique needs and builds a compelling message that drives awareness and recognition for your business.

On a personal note, I am a basketball Mom and former University of Arkansas player. Most evenings, you will find me in a basketball gym, following my son’s college career.

Nicholas D. A. Smith

About Nick

Visual Design for me is all about opportunities. Each project brings new challenges, some large, some small, but all of them lead to new developments, both for me personally and for my clients. For me, design is a very personal passion, just as I know a client’s company is theirs. That’s why I start every project getting to know the clients and what their passions are before diving into a new creative exploration. I have a degree in Visual Design from the University of Arkansas and began my professional career for a marketing and design firm as their webmaster working on over 40 websites. I have since worked as the Multimedia Designer and Creative Services Manager for a few companies across the Midwest while finding new projects as a freelancer to fuel my passion for creativity.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”– Milton Glaser

WHO WE WORK WITH

Do what you do so well that they will want to see it again and bring their friends.
– Walt Disney

We love dreamers. What really makes us giddy is the individual who can’t wait to share their big idea with the world. We love clients who embrace new ideas and seek creative ways to answer a question or solve a challenge, because that’s who we are too! If you would like to sit down and dream with us – we would love to buy you a cup of coffee.