Seung-Ho (Kim Min-Jun) is a PD for a broadcasting station. Due to an incident involving fabricating material for a nature documentary, he is demoted to a local station. He wants to go back to Seoul. Seung-Ho finds material which might be his ticket back to the big city. The topic revolves around 100 years of wild ginseng. Seung-Ho travels to the mountain village Michi-ri with ginseng broker President Park and assistant director Sang-Kook (Choi Seong-Min). They film ginseng diggers as they attempt to find wild ginseng, but Seung-Ho becomes involved in an unexpected incident.