We use first and third party cookies in order to give you a better experience of our website. By continuing to browse or by clicking "Accept", you agree to the use and storage of cookies on your device. Learn more

Our story

We take bad background music personally

That’s why we got into this business. To fix a market that’s been a complete mess. A market with complex licensing deals, cheap commodity music, and legacy providers refusing to innovate. Worst of all, a market where music creators weren’t getting paid fairly.

With our background from Beats and Spotify, we know a thing or two about music and immediately got to work. We built the best, most creative, and without comparison most fun product for background music. Since we had to learn everything about how music and emotions connect, we poured a ton of money into research. And we reformed the licensing landscape, by introducing direct deals with publishers and labels and pioneering a per-stream-based compensation model. To make sure artists and composers get paid accurately.