OUR BRAND

WHAT WE DO.

Our mission is to empower every woman to lead her best life through the Active Living philosophy and the daily practice of Move, Nourish and Believe.

At the heart of it all is the creator and pioneer of Activewear and Active Living, Lorna Jane Clarkson. Since sewing her first one-off design in 1989 at her home in Brisbane, Australia, Lorna Jane has transformed her fashion vision into a world-leading Activewear brand and created a new fashion category.

Every month, new collections flow into more than 200 Lorna Jane stores across Australia and the United States, as well as stockists in Europe, the UK, Africa, Asia and the Middle East. Of course, we always develop beautiful, fashionable garments made with high performance fabrics and utilise expert craftsmanship, but what makes Lorna Jane truly unique is that Lorna Jane created a new way for women to approach daily fashion and life.

What started as a passion to deliver unique and inspiring designs to fellow gym lovers has given rise to a complete and simple approach to overall wellbeing and mindfulness, the Active Living philosophy. Active Living transcends the walls of the gyms and studios – it is a central part of tens of thousands of women’s lives worldwide. This ever-growing, global movement inspires women to live their best, lives through Active Living. Active Living is achieved through the daily practice of Move Nourish Believe.

What some people don’t know is that the 3 Lorna Jane brand icons represent the daily practice of Move Nourish Believe. They appear on every garment are a constant reminder to the wearer, that Active Living isn’t just words, it’s a personal, everyday choice.

Lorna Jane is proudly 100% Australian owned and employs over 1,200 people across Australia.