from the outdated-understanding-of-economics dept

The person who was going to do this week's Techdirt "favorites of the week" post was unable to complete it in time, so instead, with the latest TPP negotiations starting up, I figured I'd post some thoughts on the USTR's view of the world.

Over the last few weeks, since the draft of the TPP IP chapter leaked, I've been puzzling over just why the USTR appears to be actively working against the interests of the American people, jobs, innovation and the economy with the proposal. Frankly, the USTR's extreme position makes no sense at all. Yes, the USTR is heavily influenced by patent and copyright maximalists that it placed on the Industry Trade Advisory Committees (ITACs) it relies on for input on its negotiating position. Yes, there's a tremendous revolving door between maximalist lobbyists and the USTR. Yes, the main guy negotiating this part of the agreement is a long term maximalist extremist who can't even comprehend the idea that locking up information and knowledge might be a bad thing.

But it's felt like there's something more. The USTR has been so incredibly obnoxiously dismissive of the idea that these are bad ideas. I'm beginning to think that, while all of the above are a part of it, a much bigger issue is that they simply come at the issue from a historical, debunked and no longer relevant understanding of how economics and economic growth works. That is, the USTR seems to think in the most narrowest of ways that "what's good for big US companies is good for the US economy" -- a view that was popular in the 1950s but has never made much sense. It's the crony capitalism view of the economy that nearly anyone with any experience in economics knows is bunk. They're taking a zero sum view of the world when the world is anything but zero sum, especially when it comes to information and knowledge. It also completely ignores the nature of disruptive innovation and the importance of allowing new innovations to flourish, and companies who can't keep up to die out. Instead, the USTR seems to think that protecting the companies who aren't innovating is its job. That's dangerous and harmful.

The USTR simply doesn't care at all about what the various public interest groups are telling the USTR about the insanity of these proposals because it thinks that those groups are anti-corporation and anti-growth. But that's outdated and, frankly, wrong thinking. While it may be true of some of the groups, many who actually understand these issues recognize that in the world we live in today, the path to economic growth and innovation is to increase knowledge and information sharing and to work together with consumers to benefit both. But the USTR views the world as "corporations vs. the public." And it's firmly on the side of "the corporations." But that's not the way the world works. It's a very last-century view of the world (and wasn't even accurate then).

Today, companies succeed by treating the public right, aligning interests and building products and services that make people better off, not to fuck them over. That is: if you want innovation to flow and the economy to grow, the USTR should be focusing on an agreement that serves the best needs of the public, by lowering the barriers to innovation and information sharing. Instead, it's doing the exact opposite -- raising trade barriers to help a few industries that don't want to adapt and embrace the way the world works in this information era.

The next great innovative companies come out of a world where giving the public exactly what it wants is key, and part of that is an openness and transparency that brings those consumers into the process. But the USTR is supporting the 1950s vision of giant monolithic companies deciding what the public wants, and fighting any attempt to actually work with the public.

The end result is that the USTR is basically setting a trade agreement with a 1950s manufacturing agenda in a twenty-first century information age world. The end result is going to be a complete and utter disaster for the US economy, innovation, jobs and the American public -- not to mention free expression and access to medicines. We've seen the government do braindead things in the past, but the way the USTR has handled the TPP negotiations appears to be one of the most clueless efforts by US government officials ever. Their entire approach is wrong and dangerous -- and they don't even seem to have the slightest clue of what they're about to do to the economy and innovation. What's good for a few giant companies isn't what's best for the American public, jobs or the American economy. And it's downright frightening that the people negotiating an agreement that is going to have a huge impact on all of those things don't seem to understand the basics beyond an outdated view from 70 years ago...

from the plug-away dept

For this week's awesome stuff post, highlighting various crowdfunding projects, we're going to look at three different smartplug projects, all of which connect to smartphones. I recognize that this concept isn't new, and you can find a few existing such products on the market already, but it's interesting to see three different smartplug offerings all hit Kickstarter at around the same time. Apparently something's in the air.

We'll kick it off with the Zuli Smartplug which is mainly focused on how it can be used for lighting. If you plug a light into a Zuli, you get your basic energy monitoring on your phone, as well as on/off controls and dimming from your phone. It also does some location-based things, like turning on as you enter a room.

The devices run $40 to $45, depending on whether the earlybird pricing is still available -- though some of the location-based info requires you to have 3 Zulis so it can triangulate where you are. So far the project has raised about $50,000 of the $150,000 it's shooting for in just a few days, with four weeks to go. It seems likely that it will hit the goal and probably jump past it by a decent amount.

Next up is the Plugaway, which has a lot of similarities to the Zuli. It's also a smartplug that has a smartphone app to control electronics. It also monitors energy usage, lets you turn on and off lights and dim them as well. It includes some scheduling software as well, but doesn't seem to have the same location based stuff. One somewhat different feature with the Plugaway is that they're pushing the fact that their software and hardware is completely open, so others can take it and brand it as their own (they suggest interior designers, building developers or restaurant owners can customize the setup so it's "personalized"). I'm not sure how big that market is, but it's different. Perhaps more interesting is just the fact that they're hoping that developers build on it and share what they've done. So others can write apps and share them, and it can connect to outside services like the ever-popular IFTTT.

These guys already hit their $50,000 Australian goal and have shot past it, and they also have about four weeks to go. The pricing on the Plugaway also seems a bit cheaper than the Zuli (especially when you take into account the slight difference between the US dollar and the Australian dollar). Also, while both have multipacks that cost a little over $100, the Plugaway comes with 5 plugs, while the Zuli only comes with 3.

Finally, we've got the Smart Power Strip, which is pretty similar (again) to the other two, but (as you already guessed) comes in the form of a powerstrip, rather than a single plug. Feature-wise, you'll see the same basic things. See your electronics from your smartphone and be able to turn them on or off (including from remote locations, via WiFi in the power strip). Monitor your electricity usage. These guys are also looking to add other smart devices, but those don't appear to be ready yet. The design is definitely a bit more clunky and less modern and sleek than the other two, but that may be personal preference.

These guys have about 70% of the $100,000 target, with a bit over a week to go. It may be close to see if they actually get across the finish line. The power strips run between $99 and $119 depending on if you get into the early bird. Considering the number of outlets, this seems on par with the two above, but without the flexibility of being able to install in multiple rooms.