Ariana Grande sues Forever 21 Claiming They Name and Likeness

Singer Ariana Grande is asking for $10m (£8.3m) in damages from Forever 21, saying the retailer “stole her name” to promote its clothing and beauty products.

According to documents filed Monday in California, Grande alleged that Forever 21 wanted her to endorse its “clothing and accessory products.”

This partnership, however, did not come to fruition because Forever 21 was unwilling “to pay the fair market value for a celebrity of Ms. Grande’s stature,” she said, and the singer declined its offer.

Ariana Grande states that the fashion brand “sought her endorsement of its clothing and accessory products” in early 2019, which she declined due to their unwillingness to pay her fair market value. Grande claims that the defendants then launched misleading campaigns on their websites and social media, publishing at least 30 unauthorized images and videos that misappropriate Ariana’s name and likeness.

Forever 21 said in a statement that it disputes the allegations.

“While we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years,” the company said. “We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future.”