Getting your PR Published

I recently had the pleasure of discussing the merits of PR, or more specifically, media relations, with a team of PR jaded fundraisers who were really concerned with missing PR opportunities as they were very active in creating material. “How do we achieve better media exposure?” they asked. “What are you sending to the media” […]

Are you a start-up business? Do you feel inferior to larger, more developed companies? Do you feel you can’t access the marketing tools a developed company can access? I had the good fortune to meet a very inspirational lady. She’s a business start-up, her journey into business follows a well trodden path of employment in […]

I’ve written before about the importance of the Golden Nugget, and why it’s the most important aspect of any good press release. Without a golden nugget a press release is merely a statement of facts – it has no ‘newsworthiness’ – and without value and relevance it is unlikely to get past a news or […]

Create perfect news and catch the attention of your audience through a well-crafted news story I have previously been asked how to create perfect news. My response was to say that typical news stories have two or more of the following qualities: Impact, topicality, size, impact, human-interest, or an element of the bizarre. However it […]