The proposal, aside from hyping up Camden’s strategic location and real estate availability, reportedly offered details on the tax incentives available through the Grow NJ program and the Economic Opportunity Act.

Barely a month into his tenure as new Camden mayor, Moran said pitching Amazon and Apple on the city’s potential was “the new norm.”

“The Apple proposal will have the benefit that the local economic development apparatus already went through this with Amazon,” said corporate site selection consultant John Boyd. “Given the region’s skill sets in IT and customer services, coupled with the real estate offerings in Camden, the reach might make sense.

Philly, the consultant said, would likely benefit if Camden were chosen for Apple’s relatively smaller project.

For now, in Philly, the focus is on sustaining the momentum roused by the Amazon pitch.

“The fact that we’re considered for the second run means we have what it takes to offer a company like Amazon a holistic destination,” Mogulette founder Brigitte Danieltold Technical.ly when the shortlist was published. “We should come together again as city and put forth the best of these examples.”