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A spokesman behind the initiative said: "In 2017, for every 100m of UK beaches, there was an average of 138 pieces of litter found.

The scene after winter storms

"A core factor to this is the amount of waste that is left unrecycled - the UK currently only recycles 39% of the plastics used.

"Our attitude to waste disposal and recycling is impacting our country. And for our beaches, this impact is only felt more in the summer, not just because of a lack of recycling, but because 20% of rubbish on beaches is left from beach days out.

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"We need to think and act differently to turn the tide on beach plastics, because every bottle really does make a difference.

"This is why Fairy and Head and Shoulders are launching new bottles, made from up to 100% recycled plastic, including recovered beach plastics.

"So when you shop for the products you use to clean your dishes or to clean your hair, you can pick the ones that help clean your planet too."

Beach plastic bottles

To help clean up beaches after the summer, Fairy, Head and Shoulders and Tesco stores are partnering with Keep Britain Tidy and inviting shoppers to nominate their favourite beaches to be one of ten clean ups across the UK.