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Negative Attention Is Good Attention – JLD

Negative Attention Is Good Attention – JLD

Long gone are the days of “if you do not have something nice to say, do not say anything at all.” Especially if the “perpetrator” is not doing anything to you, is it really necessary to write letters to the editor filled with your disdain, or build an entire website to hold all of your negative thoughts and feelings? Sadly, for some people, if they do not have something nice to say they feel it needs to be said to the whole world, but if you are the subject of such negative attention, know that you can positively use it for your advantage. In The Church and The Community, Page 39, I wrote about how what was purposed as a public relations barrage, ended up increasing awareness and sensitivity for our beliefs. So the next time someone does not have anything nice to say, and then says it publicly, know that “any news is good news”, and you can positively use it to increase exposure of your product or service.