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How Amazon will Get Whole Foods Essentially for Free

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The world of online grocery shopping was fattened last week when Amazon made a successful bid for the shopping chain Whole Food.

Amazon paid $42 a share for Whole Foods, a total of 13.7 billion, but reports from financial experts, just days after the announcement, are showing that Amazon’s wise move will essentially mean they get Whole Foods for free.

Here’s how. In the days since announcing their cash purchase of Whole Foods, Amazon’s own stock has risen by $32, adding a cool $15.6 billion to the company’s share price.

You could actually argue by this maths that not only have Amazon acquired the Whole Foods business and their 460 stores in the US, Canada and the UK, but they have also profited a cool $1.9 billion thanks to their new value.