Dow Design puts sparkle back into L&P branding

Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. Dow’s brief was to leave the brand clearly recognizable to its consumers as the L&P they know and love. As a result, the rebranding holds on to the brand’s iconic elements, while creating a stronger focus on L&P’s unique taste and refreshment promise. Part of the brief was also to communicate more vigorously the lemon flavor and refreshment. This has resulted in updating the iconic lemon symbol for clarity and impact, and retaining the New Zealand map which has been re-energized with a series of tiny effervescent lemon slices. To underline the flavor and refreshment messages, the rebrand is underscored by the raffish statement “Good Lemonish Stuff.”

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At the completion of the webinar the viewer will have a grasp of the high level developments that are changing consumer interaction with brands along with the insights to enact change within their organization and with their brand labeling.

A recent national consumer survey revealed 8 out of 10 shoppers regularly deal with stubborn stickers and it can ruin the first impression of a new purchase. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error.