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Apple Loses If It Beats Itself

Written by: Rocco Pendola12/28/12 - 9:01 AM EST

Tickers in this article:
AAPL AMZN GOOG INTC RIMM

NEW YORK ( TheStreet) -- It almost feels like I am feeding you a line: Just a few years ago, Research in Motion (RIMM) dominated the smartphone space.

Back in the day, people were "addicted" to their "CrackBerries." It's insane. Now, RIM even embarrasses Canadians. The former management team looks almost as inept as National Hockey League commissioner Gary Bettman.

What happened to RIM? Certainly mismanagement happened, but it was more a case of, as my favorite Little League Baseball coach Jon Teaman used to say, Play the ball, don't let the ball play you . The ball played RIM; RIM did not play it.

When Apple (AAPL) launched the original iPhone, it changed the game. Steve Jobs dictated unfamiliar terms. Companies like RIM either did not embrace them ( you don't need an app to surf the Web ) or they were simply unable to innovate effectively in some other way.

RIM's not the only company to miss. They just missed much worse than everybody else. But, at day's end, in terms of missing the revolutions Apple set into motion, not a whole heck of a lot separates companies such as Intel (INTC) and Microsoft (MSFT) and definitely Dell (DELL) and Hewlett Packard (HPQ) from Research in Motion.

Maybe I live an alternative reality, but there's no comparable threat in Apple's headlights -- certainly none of the above. And, who's left? Google (GOOG) ?

So very weak.

Google played its cards already: The company thinks it makes sense to employ a lowball, price war strategy. That will never succeed.

When you pick up an iPad mini, it just feels right. Down to the last detail... it's like dashing kisses along a beautiful woman's collarbone on the way to intimate, absolutely perfect ecstasy.

The Kindle Fire ... more like going in to kiss your Grandmother and awkwardly bumping heads because you were going for the cheek and she was going for the lips.

If Apple's going to lose, it's going to beat itself.

Somebody called me yesterday and asked about the "pay cut" Apple CEO Tim Cook took. The media can't get enough of this non-story.

The dude received a freaking $376 million stock award that vests in what is now four and nine years in 2011. He's loaded beyond belief. And, for all of the skepticism -- some likely from inside Apple -- he's probably pretty secure with himself.

For guys like Cook -- he doesn't strike me as an egomaniac -- compensation ends up being a symbolic gesture. If he took a $1 salary, it's symbolic. If he brought in $50 million in 2012 instead of the $4.2 million he earned, it's just as symbolic.