Strategies for Integrating Your Business Website and Social Media Presence

Are you maximising the power of social media on your website? If you’re not sure of the answer, you could be missing out on potential sales and increasing your customer base. To make sure your business website and social media platforms are working harmoniously to promote your brand, have a look below for some simple tips that can help you.

It may seem an obvious choice, but best practice suggested by any professional web development company in London implies that if social media buttons are displayed on the bottom, top or alongside your homepage, they’re more useful than if placed elsewhere. If there are some media platforms that you have stopped using, refrain from including them, as inactive channels can often do more harm than good.

Use Analytics

If you haven’t already set up Google Analytics, then it’s about time you did, as it focuses attention on the way users are clicking on your social media buttons. The easiest way to do this is to install Google Analytics’ Event Tracking, which allows you to track individuals who click on your outbound links. Use the information Google provides to reassess how productive your buttons are on pages.

You could be missing out on a host of potential customers if you have an e-commerce site and haven’t added share buttons to the displayed product pages. After all, if you have products to sell, then you want your users to share and recommend them and make it easy as possible for them to do this. The same advice applies if you have a blog or other valuable content on your website.

Don’t Overdo It

You want to make certain that important information and products are easily shared on your website, but you don’t want to bombard your users with too many social media buttons which aren’t needed. In fact, it’s likely to confuse an individual instead. Question whether the information is worth sharing – and if it isn’t necessary, don’t add them to the page. However, if you’re in any doubt, seek advice from a professional web development company in London. Difficult as it can often be, always try to keep up to date with the ever-changing landscape of social media so you can optimise your website and build a successful business.