Author: Mark Bradley

The EFL Family Excellence scheme won ‘best fan engagement programme’ at Friday’s Sports Business Awards in London. Our 11-season partnership with the EFL has delivered an exponential rise in junior attendance across all 3 divisions. The first 10 years delivered…

Well, definitely actually. That was just a blatant link to Carlsberg. You see, I’ve just returned from a week in Denmark, the initial research stage of a wider project to support their league and clubs with fan experience and growth.…

I have quite an extensive collection of football programmes. They’re not all from games I’ve attended – in fact an awful lot aren’t – but they still conjure up some memories just thinking about them. For example, in the collection…

We’ve been partnering with The National League to administer their new Club Volunteer of the Month Award this season and there have already been winners at Tamworth, Macclesfield Town, Salford City, Eastleigh, Hampton & Richmond Borough and East Thurrock United. Winners of…

I was very lucky to be invited as a guest to the EFL’s Checkatrade Trophy Final on Sunday 8 April when Lincoln City lifted the cup on their first visit to Wembley, beating Shrewsbury Town by a single goal. Lincoln…

A couple of years ago I wrote a blog about my sports consumption habits as a kid: in particular, the way I consumed news about Sunderland AFC from a small town around 12 miles from Roker Park. I had a…

The English Football League (EFL) recently announced that, in the 10 years of its Family Excellence programme up to 2017/18, junior attendance increased across the 72 clubs by 37%. Not only were those six million extra kids very welcome, but…

‘Walk a mile in your customers’ shoes’. You know the expression. It’s a little clichéd and sailing awfully close to management consultant speak, but in truth the directive works much better in football (or sport generally) than it does in…

For more than 30 years now, the most sustainable and profitable organisations have led a customer-driven path. Designing their organisations around their customers’ needs and basing their growth strategies on adding value, they’ve ridden out the fallow years, soared when…

At first, putting together an article on the fans’ journey seemed so easy. That was until I started to think about it. For a start, where does the journey begin and end, if it ever does? Is it primarily about…

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At first, putting together an article on the fans’ journey seemed so easy. That was until I started to think about it. For a start, where does the journey begin and end, if it ever does? Is it primarily about…

At first, putting together an article on the fans’ journey seemed so easy. That was until I started to think about it. For a start, where does the journey begin and end, if it ever does? Is it primarily about…

At first, putting together an article on the fans’ journey seemed so easy. That was until I started to think about it. For a start, where does the journey begin and end, if it ever does? Is it primarily about…

At first, putting together an article on the fans’ journey seemed so easy. That was until I started to think about it. For a start, where does the journey begin and end, if it ever does? Is it primarily about…

At first, putting together an article on the fans’ journey seemed so easy. That was until I started to think about it. For a start, where does the journey begin and end, if it ever does? Is it primarily about…