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SERVINC1 A $20,000,000 A YEAR INDUSTIPY
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Wcrcester Paper CRANBERRY The
Box Corporation GROWERS :CHARLES W.HARRISI
MEDFORD, MASS. C n Us Company
Niagara Dusts, Sprays and l
Tel. MYstic 8-5305 Dusters 26 Somerset Ave*,
North Dighton, Mass.
Manufacturers
' 0^ AMES iJ * i
Niagara Chemical Irrigation Systems
Folding Cartons Division Sprinklers I
and Food Machinery and | Weed killers
Chemical Corporation Insecticides *
Fungicides gDisplays Middleport, New York I from
i New England Plant and Wareho -Cal. Spray Chemical Company I
_ Ayer, Mass. Tel. Spruce 2-2365 * Dupont Company I
_ _ _ _ C _ =_
_
_
_
_ _ __. _ _
_
WATER WHITE
KEROSENE Wareham Savings EQUIPMENT
For use on Cranberry Bogs Bank
Also STODDARD SOLVENT Falmouth Branch -SEPARATOR
Prompt Delivery Service Welcome Savings Account WAREHAM, MASS.
Franconia Coal Co. Loans on Real Estate Irrigation Systems
Safe Deposit Boxes to Rent PUMPS
Inc. PHONE CYpress 5-3800 SEPARATORS -BLOWERS
Wareham, Mass. SCREENHOUSE EQUIPMENT
Kimball 8-3000
Tel. CY 5-0039
DARLINGTON
PICKING MACHINES
The National Bank of Wareham i .......... ..
Extensive Experience in
Conveniently located for Cranberry Men ELECTRICAL WORK
ELECTRICAL WORK
ALFRED PAPPI
At Screenhouses, Bozs and
Pumps Means Satisfaction
Funds always available for sound loans WAREHAM, MASS. Tel. CY 5-2000
Complete Banking Service SUBSCRIBE TO
CRANBERRIES
Member Federal Deposit Insurance Corp.
Ocean Spray '58
Crop Sold (Out
rounces Stevens
Ann
Telegrams were sent to the
press Saturday by Ambrose E.
Stevens, general manager of
Ocean Spray Cranberries, Inc., an-
nouncing the sale of the -entire
1958 crop. Telegram read:
Spray's 1958 cranberries
"Ocean"~dOcean 1958 .crlanberries
sold out, with harvest still a month
away. Ambrose E. Stevens genera)
manager ~'of-Ocean Spray an-
nounced that ,as of noon today
to sell out their entire 1958 cran-
berry crop.
"According to available records,
this is the first time in more than
a decade that a current crop has
been sold prior to the new harvest.
"In .analyzing this outstanding
perf~ornance, H. Gordon Mann,
salesmarager, saidi that this year's
accomplishment indicates that our
new policy of agressively selling
cranberries twelve months of the
year is a'"sound one, and it would
seem that consumers agree that
cranberries are 'the natural, mate
for ever meat' "
MAS^S. RESEARCHERS
AnoneStevensAMASS.
RESEARCHERS
ATTEND A.I.B.S. MEET
The annual meeting of the
American Institute of Biological
Sciences has just been held (Aug
ust 31 -September 3) at the
Pennsylvania State University,
Pennsylvania Stae university
University Park, Pa. There were
1400 papers scheduled to be pre-
sented on subjects pertaining to
agronomy,' horticulture,
7
handling
and processing, extension, soils and
interpretation of experimental re-
sults.
Those in attendance who ere
interested in cranberry cuiture
were F. B. Chandler, Masschu-
setts; N. F. 'Childers, New Jersey;
George M. Darrow USDA-Haig
'
Derman, USDA; Donald Scott,
USDA; and Bert Zuckerman,
Massachusetts. .
There was one paper on 0ran-
berries, "Availability several
of n
were over 5000 in attendance. Be
sides representatives of all the
United States and Canada, there
twere people from Europe and Asia.
CRANBERRY PRODUCTS, INC.
INCREA!S[NG FACILITIES,
PACK
Cranberry Products, Inc. of
Eagle River, -Wisconsih h a s added
E R W
7,000 square feet to its facilities.
This, year the corporation . is to
use liquid sugar which will speed
up operations. According to •Ver
n * s t
non Golds'worthy it is expected to
double the pack of cranberry sauce
this year, and to increase very
substantially the pack of specialty
items which are becoming more
and more an mportant pa of
the business.
U
11DF F
SV
R1ID i51B HLLE
"
Let Us Handle Your
Let Us Handle Your
Cranberries.
We try Our Best.
call
Carver 6-4448
or Write
Eric H. Huikari
~ Middleboro
J. E. BRALEY & S0N
78 Gibbs Ave.
Wareham, Mass.
HAVE YOUR REPAIRS
DONE NOW
I ^____________ ___-.
.. „„..,,^ ^
Parts. andRenitrogen sources to the cranberry
Parts and Repairs /r",
(Vaccinium
•
macrocarpon)", pro-
Agent for 1959 Model sented by Walter J. Kender and
ORDER NOW Norman F. Childers of New Jer-
Bert Zuckerman presented a
| J. E &|sey.
paper on "Coryneum canker of
highbush blueberry".
There were well over 3000,
people registered for these meet-
ings and it was estimated that
with the wives and children, there
SFR YOUWITH
THE THROW OF A SWITCH
It Is Clean, Efficient -Releases
Men For Other Bog Work.
Plyouth Couty Co.
WAREHAM -PLYMOUTH
TEL. WARE HAM = TEL. PILGRIM 6-1300
Mass.
CRANBERRY PICKING
BOXES
Shooks, or Nailed
Let me repair your broken
boxes-or repair them yourself.
Stock Always on Hand
F.H.COLE
Tel. Union 6-33^30
North Carver, Mass.
One
Late ]Massachusetts the week of the 21st from Mass-week of October 5th, according to
achusetts and from Wisconsin the Ocean Spray.
As this issue goes to press
(Sept. 18) whether the Massachu-
setts crop was underrunningor C & L EQUIPMENT CO.
overrunning the August and Sep-L I I
tember U.S.D.A. estimates of 191 LEONARD STREET ACUSHNET, MASS.
610,000 could not be determined.
Harvest was expected to have be-Cranberry Bog Serviea
gun immediately after Labor Day,
but unprecedented hot and humid PRUNING FERTILIZING
weather held back ripening. Pick-
ing did not really get underway RAKING WEED TRIMMING
until a week or ten days late, the
week of September 14th. Machinery Sales
Up to the 11th temperatures
had racked up a whopping 88 de-PRUNERS POWER WHEELBARROWS
grees plus or nearly 8 a day. RAKES WEED TRIMMERS
Then the weather turned more
fall-like. The hot weather had FERTILIZER SPREADERS -Large & Small
caused a go'od deal of scald on
some bogs. Dr. C. E. Cross of F aB
Massachusetts Cranberry Station, For Further Information Call . .
however, said he felt this loss, in F. P. CRANDON H. C. LEONARD
general, would be made up, or Rockwell 3-5526 Wyman 3433
more than made up in growth in
size of berries as they remained C. J. TRIPP
on the vine and in quality. Irving Wyman 4-4601
E. DeMoranville, of the Station "
who made a check of berry size
says they are in general large,
still growing, and considerable
larger than the fruit of last year.
Septemlber was an exeoredinglydry month to date, only .81 of
an inch., having mostr in
fallen, 400,000ly
tbao storms, one the 1 which
on 45th
saw raould to berry size.
help swell
Normal for September as a whole
is 8.65.
Reservoirs of many growers
were extremely low, but not as
'bad as some years. However,
ithere was much worry beginning
that frost, or a series of frost
nightsi could raise havoc with the Supply.
Bogs were so dry they
would soak up an enormous quantity.
Demand for early shipment of
processed' berries was reported as
heavy, Ocean Spray Cranberries, FOR PREFABRICATED FLUMES
Inc., having orders for 400,000 SEE
barrels. The. week of the 14th
saw rapid shipment from the Onset RUSSELL A. T*RIFANT
Spray plant as high as 20, and HYDRAULIC CONSULTANT
21 cars a day being shipped some
days. PREFABRICATED FLUMES BOG RAILROADS
Two
M3ass.
191C3~ranb:-e:::'rryVi
O. " a J FepApproximately'If M ISt"to
StatiIon anCld Field Notes
by J. DRICHARD BEATTIE
Extension Cranberry Specialist
Harvest mation has been collected, if there
General picking began in Mass-is a relationship between the size
achusetts about mid-September. and weight of the fruit and the
Lack of color of the fruit and size of the ultimate crop. A
unusually hot, humid weather in complete report, including the
late August and early September Howes variety, will be available
were responsible for the delay in later this fall.
the harvest. There was some Water Short
earlier picking on bogs that were The ample water supplies of
to be treated with amino triazole June and July have been dwind-
this fall. Incidentally, we would ling rather rapidly during late
like to stress again the importance summer with the result that adeof
flooding the areas to be treated quate frost protection could be a
whenever practical and then drain serious problem for many grow-
for 24 hours before applying the ers if we encounter an active
chemical. If bogs lack water for frost season. We sincerely hope
this flood, we urge growers to that growers will have sufficient
wait at least 3 days before treat-water, not only for the frost
ing. 'This will allow the vines to period but also for the "fall clean-
make a partial recovery from the up flood which helps revive the
rather harsh picking operation vines and removes much of the
and result in a minimum of dam- harmful trash that collects each
age to the vines and buds. year. For best results a bog
Berries Big should be "float-boated" as soon
Irving Demoranville, has been as possible, after it is picked. Joe
carefully checking samples of Kelley heartily endorses this
berries-from the State Bog again practice. Before leaving the sub-
this fall as a part of his growth ject of frost we call attention to
studies which he began in 1953. the below radio schedule which
His records show that the present supplements the telephone frost
"early water" Early Blacks are, warning service sponsored by the
the second largest in size and Cape Cod Cranberry Growers
weight, comparing very closely Association. This is exactly the
with samples collected in 1953. same schedullethat was in effect
"Late water" Early Blacks, as of last spring. Incidentally, the first
.September 17, were the largest general frost warning of the fall
and heaviest that Mr. Demoran-season was released' September 16.
ville has sampled, exceeding by a Picking Schools
small margin similar samples col-For the third successive year,
lected' last year. It wil be interest-picking machine schools were held
ing to see, after sufficient infor-in late August for the purpose of
-' ' -*~. D "-~
—~.'......—
Dial
Station Place A.M. F.M. Afternoon Evening
WEEII Boston 590 k. 103.3 mg. 2:00 9:00
WBZ Boston 10130 k. 92.9 mg. 2:301 9:00
WOICB W. Yarmouth 1240 k. 94.3 mg. 3:00 9:30
WIBSSM N. Bedford' 12301 k. 97.3 mg. 3:30 9:00
· acquainting .those: concerned with
general maintenance, adjustments,
operational techniques and
simple repairs of these machines.
125 growers and
operators, attended these sessions
and received one and a half hours
of instruction per machine.. We
are indebted to Robert St, Jacques
and Louis Sherman who were, our
capable instructors for the Darlington
and Western machines
respectively. Mimeographed.-outlines
of instruction were-prepared
for each machine and enabled
those present to follow thelecture
and demonstration at,.each session.
Extra copies are available at: the
county extension offices and here
at the Cranberry Experiment Station.
Station Guests
The staff at our station were
hosts in July and early September
hosts in July and eary Septmb
to visitors from Israel, D ark,
Germany an Japan. We also
eoyed the visits of
eral cranberry growers from
ashington Oregon New Jersey
and isconsin during theime of
the annual meeting of Oean
Spray Cranberries, Inc. The num
ber of visitors from other areas—
in fact, from other lands, is truly
impressive during the course of a
year We elcome these guests
and benefit from the exchangeof
ideas Possibly a brief description
ideas. Possibly a brief description
of the latest delegation to visit
of station would be of interest.
our station would be o interest.
It composed of agroup of 16
Japanese state and federal representatives,
including a number
Hokkaido University There
has been a close relationshipbe
university and our own
University of Massachusettsdati
back over a period o80yers.
In fact, a former president of the
University of Massachusetts helped
found the Agricultural Coege
of Hokkaido University and' at
;present two of our-.professors
are teaching at Hokkaidoo on an
exchange basis. The group was
interested in the various aspects
interested in the various aspts
of our industry, including market-
o ourf r
industry, nclingmarket
ing and referred to themselves as
a eam representing agricultural
development in cold and' cool
Three
regions of Japan. This was the
second delegation from Japan to
-visit our station this summer. We
enjoyed their brief stay and in-
troduced them to several cran-
berry products.
—,~ ~berry
~ :-
'GREAT CONTRIBUTION
BY DR. BERGMAN
Dr. H. F. Bergman, a retired
worker formerly with the U.S.D.A.
and known to cranberry growers
throughout North America, has
made a great contribution to our
knowledge of plant growth. This
article is entitled "Oxygen defic-ery
iency:as a cause of disease in
plants" and was published in the
last issue of The Botanical Review
which contains 68 pages covering
all phases of oxygen deficiency to
all parts of all plants.
Dr. Bergman reviewed 235
articles to obtain this information,
and quite a few of these articles
were published in foreign coun
tries. Several of these articles
represented Dr. Bergman's originalwork. The summary and conclu-
sion requires 4 pages; therefore,
it is impossible to make a "brief
summary" for. Crnere
for Cranberries Magazine,
but one thing that might be
of special interest is
water tables or soils
too wet are deficient
'This deficiency kills
dead or 'weak roots
that high
which are
in oxygen.
roots and
may be
from
Alden
estate
He is
Credit
Massachusetts, succeeding
B. Brett is engaged in real
and insurance in Hanson.-
president of Cranberry
Corporation and an active
member of the South Shore Cran-
Club. He owns bogs located
in Hanson and Halifax.
Very active in affairs of, his:
R F, MORSE
community-_heserves as chairman,
Library trustees, trustees Cobb Library,
chairman, Industrial Developmrent
Commission and member
of Planning Board, Hanson.,
M and Mrs. Reid have two
children, Raymond A. Reid and
Mrs. Judith Mitchell.
? S ON
West Wareham, Mass., Tel. CY 5-1553
t Fo
Eastrn tates Farmers' Exchange
Insecticides -Fertilizers -Fungicides
Bog Service and Supplies
gent for Wiggins Airways
|Hlelicopter Spray and Dust Service
ECONOMICAL SERVICE
DEPENDABLE ECONOMICAL SERVICE
BOG
40 ACRES OF EXCELLENT CRANBERRY BOG ON
FAMOUS LULU ISLAND IN BRITISH COLUMBIA,
^CANADA.
attacked by fungi. Weak roots
can only support weak tops, and
weak tops cannot support the best
crops. crops.~
'Dr. Bergman first published on
his oxygen studies in relation to
roots in 1920. The following year
he published on the oxygen con-
tent of water and its significance
in cranberry culture. It was a
number of years before cranberry
growers used this information, but
by using the results of these findings,
it has been possible for them
to grow many more barrels of
fruit.
Mass. Director
25 acres in production.
5 acres planted this year.
10 acres ready for planting.
Additional acreage also available.
This bog is only 10 miles from downtown Vancouver
and 4 miles from processing plant.
Write for details to:
Northern Peat Moss Co., Ltd.
245 No. 8 Road, R. R. No,. 2
Richmond, B.. Canada
-
Real.EDisrectato
In Real Estate
Alvin R. Reid, Hanson
berries July, 19i58) new
tSpray Cranberries, Inc
Four
(Cran-
Ocean
director
wT\ONAL CRANBERRy AG,4L
Issue of September 1959 -Vol. 24 No. 5
Published monthly at The Courier Print Shop, Main St., Wareham, Massachusetts. Subscription $3.50 per year.
Entered as second-class matter January 26, 1943, at the post-office at Wareham, Massachusetts, under the Act of March 3. 187S
_^^^
FRESH FROM THE FIELDS Compiled by C.J.H
MASSACHUSETTS was mostly light rain on 8 days Rainy
with traces on two others. There were eleven rainy days
Started Cool ____________with a total accumulation of 5.55
Following the first slightly inches of rain. This is almost an
cooler than normal two weeks of N E TW J E R S E Y inch above normal. Many grow-
August, heat set in, mostly humide combination of d
and sticky. By the 21st there was August -Hot, Humid time showers and intermittent hot
a plus 51 and on the 20th the August's weather in the cran-sun. This condition prevailed on
thermometer was 92 in the shelter berry belt of New Jersey was many days in the latter half of
and still hotter at other points. oppressively hot and humid. To-August.
In spite of this berries were ward the end of the month temp-Color of Early Blacks as of Sept.
coloring well and growing in size. eratures near the hundred mark 1st leave a lot to be desired yet.
August was on the verge of on bogs began to cause scald on Several cool nights are needed be-
breaking heat records for above many properties and it was feared fore color will be satisfactory for
90 degree days-there having been that losses would be excessive on harvesting.
12, with two 95's in the shelter many bogs.
i NSIN
and hotter at other points-when There wwere 14 days; in which WISCONSIN
on the 22nd there came an abrupt temperature went to above 90
the temperatureto above went 90
change. There began autumn days degrees. Only once in the 30yar August, Hot, Wet
a period
in August, lasting a short period. weather history, in 1943, were The month of August continued
Then summer temperaturestheres t-meore 90-degree days in Aug-very warm and wet. Very hot,
turned with days of 90' plus again. st. sunny and humid conditions re-
Broke Heat Records
The month ended having broken
records for heat since 1923 which A Good Flume Is Your Insurance
was equalled in 1944. There were
eleven days (Boston) in which the For A Good Crop
temperatures rose to 90 or better
and at least that many in the
cranberry area, or portions of it. 2 CARLOADS ALL HEART REDWOOD
All the 90's came after the 11th.
It was mostly extremely sticky, NOW IN TRANSIT
humid, uncomfortable weather with
humidity indexes rising into the Planking -Square Edged or Matched
80's with a 'high of 86 on the
15th. The month" ended 88 plus, a 2x6 -2x8 -2 10 -2x12
practically 3 degrees a day above.
normal. LET US ESTIMATE YOUR FLUME AND
Scant Rain BUILDING NEEDS
The month was scanty in rain
the total being 2.35 with normal.
3.60. This point would not have oo0 le umber Co, nc
been achieved except for violent
thunderstorms on the 29th and
again on the 30th which brought
MIDDLEBORO
Phones
ROAD
Rockwell 3-8811
EAST FREETOWN,
-Middleboro 1275
MASS.
a total of tl0 in'hes of rain. There I i ii i , L ,
Vm~
vailed, especially the last ten days
of the month. During that period
temperatures averaged ten degreesabove normal and heavy rains
totalling as much as eight and one
half inches fell during the heat
wave. Monthly mean temperatures
were almostalmos~t four degrees above
the normal of 63 degrees and' pre-
cipitation in most areas exceeded
ten inches as compared to an
average of slightly more than
three and · hree
one half inches. The
outlook for September is for
slightly or-about normal for both
temperature and precipitation.
Normals for the reporting stations
are 55.5 degrees 3.75 inches of
rain. There were only a couple of
were a offrost warnings issued', but no
freezing temperatures were. re-
ported. The season continues as
one of the, most frost free in
modern times. Some light hail
fell on a few marshes in the south
on Aug. 30th, but damage was
slight, The stones were reported
small, round and with heavy vine
growth most of the berries were
prp,ted.
e
protected.
Berries Large
Berries continued to grow rapid-
ly during the month. Cup counts
made following the hail found
Searles averaging between 95 and
100, McFarlins 100 and 110 and
Natives 120 and 130. These counts
are all well below the average
for this time of the season and
reflect the good size berries are
expected to get this year. With
heavy vine upright growth result-
ing with fruit in deep, little color-
ing was evidenced by the end of
the month. Some fruit exposed to
the light had' started to sun blush,
but there was little evidence of
seeds starting to color. Coloring
is expected to be late this year
unless Sept. turns cold.
Fine Bud For 1960
Buds for next year developed
rapidly during August and for the
most part were larger than nor-
mal. Some vegetative buds develop-
ed growth {at months end, but
fruit buds were showing signs of
going dormant, as bud scales were
turning red. Budding looks ex-
tremely goo or next year and'
bud counts:ill be made following
8i'
harvest. This condition can be
attributed to the good fertility of
the vines and extra good upright
growth. Considerable double and
even triple budding has been ob-
served.
Fruitworm Loss1960"
At month's endend' fruitworm were
were
finishing their work being in their
seventh and eighth berry. The
worms worked very rapidly due to
the warm weather and were ex-
pected to pupate ex-
well before bar-
vest. This is in direct contrast
to last year, when they worked
well into harvest. From observa-
tions it appears that losses will be
light. Early control gave excellent
results
results.
Harvest About Sept. 21
Even though the season is tens
days to two weeks ahead of normal,
most growers do not plan on start-
ing harvest until September 21,
in order to gain on size and to
get better color. With the use of
mechanical pickers most marshes
are able to complete raking in two
to three weeks. It is estimated that
almost one hundred per cent of
the crop will be mechanically har-
vested and over ninety per cent
rlechanically dried. Most marshes
will be pressed for storage facili-
tes and storage crates are expect-
cd to be in short supply. The
Ct Nschalk Cranberry Company is
ex'ecrimenting with bulk storage
this year.
May Over-Rur
The mid August crop estimate
of 40t5,000 barrels for Wisconsin
appears to the writer as too low.
Last year Wis. produced 340,000
barrels on 4100 acres for about 83
barrels to the acre. This year 4200
acres are expected to be harvested
and as all varieties set exception-
ally well and with excellent berry
size the average yield per acre is
expected to exceed 100, barrels to
the acre for the first time in the
states history. Quality is only ex-
pected to be fair to average due
to the warm, wet growing season
and heavy vine growth.
SUBSCRIBE TO
CRANBERES MAGAZINE
To Select Miss
Cranberry Highway
Of 1960
"iss ICranberry Hlighw ay of
will be selected at specialexercises the weekend of Saturday,
'September 19 (after this issue has
r af ths sue has
to press) and the weekend 'of
Saturday, September 26 at Cranberry
Harvest Festival, Edaville
S h arver, Mass
South Carver, Mass.
er betee the
r wl a ar n the
frs a 0 p. On eth
r pthey e in
sprt costumesa of the I1at
ter date n costumes of their own
selection. On the 26th they will
elein n e t te ll
display any special talenets. On
the 2,7th w e e
judges will make their
decision
Gs m e e n the ages
in d
ummer or winter residents of
'Carver or, of the communities
through which Cranberry Highway
passe. The wi er wi succee
Miss Elear S u f Bsucd
IMiss Elean~or Stahura of Buzziards
cise at Edaville. The crowning
ceremony of the new queen i
tentatively set for a Buzzards
By ball New Years eve.
ESTIMAT
There was no chane in the
current harvest estimate in
U.S.D.A. releases of September 10
from that of the preliminary in
August. It still stood at Massachusetts,
610,000, New Jersey, 110,0100,
Wiscosin, 405,000, Oregon, 94,500
U. S.
total of 1,263,500 barrels.
"STAN" NORTON NAMED
TO STEERING COMMITTEE
John "Stan" Norton, engineering
researcher at Massachusetts Cranberry
Experiment S'tation was recently
appointed to the steering
committee, power and machinery
division of the American Society
of Agricultural Engineers. He
also reecntly presented a paper on
cranberry irrigation at the North
Atlantic Section Meeting of the
Society at the University of Maryland,
College Park, Md',
^^ ^ • » y ed to study German, French or
LYOf^1 ^, hoose Russian
Believes Shrinkage Of Acreage Ine Russian. He choose Russiamrn!~The
Massachusetts Is About At Lowest basic training he had rung h'ip
"Tony" Briggs, Third Generation Grower, feels he is credits upon his return to Harfortunate
in being in both growing and selling ends of yard.
industry in Massachusetts. By majoring in Russian he could
By Clarence Hall also take, English, French and
A young man of Massachusetts, "Tony" Briggs of Plymouth, history in which he was muc
likes the cranberry business and is in it to stay. He is a grower in his interested, also business economics.
own right, and with others to the extent of approximately 147 acres, He woul have been graduated
He is also associated with the important J. J. Beaton Cranberry Com-with the class of 1947, but bepany
and the equally important Beaton's Distributing Agency, both cause of war service he left HAr
in 1949 with a B. A. degree.
of Wareham. He is a third generation grower.ard
growing and the Then came the University of
"I feel I am very fortunate in being in both the
selling end," he says. And, he believes that the present acreage in Massachusetts, studying entomol-
Massachusetts 13,200 (1956) is at about the lowest point it will ogy and farm management with an
,shrink to. Average was 11,300 in 1900 and climbed to its highest point, M. S. degree.
Trained for bog work he entered
15,000 in 1948.
bog management. Among his
In his opinion the marginal teaching mathematics at Harvard.
were the Pemberton and
property has gone out mostly, or Tony attended Plymouth Junior clients
properties at
is going out. "We will have to High School, after that was grad-Carter Whi'tcomb
concentrate on keeping the better aated from Milton Academy in Santuit.
1957 he be-
bogs up, improving them, as they Milton. He then entered Harvard In the spring of
have to carry the poorer pieces University, attending for his fresh-came associated with the J. J.
as
until these less productive but man year; then the war came Beaton Cranberry Company
often potentially good bogs can along. He entered the U. S. Marine manager and superintendent. This
be improved." Air Corps, being assigned to duties includes the active bog manage-
Incidentally, it is interesting in in Texas among other locations. ment, as well as of the Beaton
this topsy-turvey world that He was a pilot with the rating of screenhouse at South Wareham,
Briggs studied Russian while in 2nd lieutenant. He is now a cap-one of the largest in the industry,
the U. S. Marine Corps and later tain in the Marine Reserves. where approximately 125 are
majored in that subject at Har-While in Texas, located at employed. On the bogs at peak of
vard. He is one of probably few Corpus Christi Air Station he was season in harvest time there are
cranberry growers who know the offered study courses. Some select-about 250 engaged. He has. the
Russian language.
Anthony was born April 16,
1925 (by happenstance in New
York City) but was brought up in
historic Plymouth. He is the son
of George R. and Caroline Briggs.
Miss Rose Briggs, his aunt, is an
authority on Plymouth and Pil-
grim history. His father, George
Briggs is a well known grower inaU CYll DL I I
Massachusetts, and was formerly
very active in the affairs of the
late New England Cranberry Sales Retainsfull naturalfavor
Company, and of former Amer-without overwhelming sweetness
ican Cranberry Exchange, later
Eatmor Cranberries, Inc. He CORN P DUCS CO PANY
· -1CORN PRODUCTS COMPANY
operates large holdings in Man-1 e,*Y
omet and Plymouth. He was form-17 Battery Place, New York 4, N.Y.
erly in the automobile business.
of fine products for the food industry...
His grandfather, George R. Manufacturers
Briggs, Sr., brother of Dean and these popular grocery brands for the consumer:
Briggs of Harvard was the pioneer MAZOLA® corn oil * KARO® syrups · BOSCO® chocolate flavored syp
Briggs growerbuilding at Manomet NIAGARA® instant starch * LINIT® dry and liquid starches * KASCOOdog foe
80 -100 acres in about 1880 -1890. NUSOFT® fabric softener rinse * ARQGO corn and gloss starech
The family came to Plymouth from
Cambridge, where he had been
$a~v'~l
supervision of 22 foremen. It is Biggest holding in which Briggs Beaston & Briggs.
his job--to keep production up, to was interested was owned by him-
Jlok ahead and lay out plans: to self, Melville C. Beaton and
(Tony does not say anything
Wil-about this himself, but he is
see that things get done and get liam Stearns of Forges Place, credited with getting increasingdone at the right time. During Plymouth. This consists of 104 production from the bogs hefrost nights he remains at the acres. Seventy-four are in Carver operates for Beaton and the othersBeaton, office and directs opera-on the Shoestring. This is the he is interested' i as the propertions
from the reports of temper-former Atwood' Company prop-ties are being built up and well
alturs that come in from the erty, with Paul Thompson operator. managed.)
various holdings. The other property is in Plympton In growing cranberries, TonyIn his work for Beaton's Dis-on the Wenatuxet river. says, "The importance of propertributing Company, one of the This has also just been sold to timing is invaluable. .A lot of
larger independent agencies, he Eino Harju and Wilho Harju of little details may seem unimporhelps
supervise the screening and Carver. tant at the moment, but -at thepacking for shipments. There are Known as the B. B. S. Cranberry end of ithe season you will find
truck loads and car loadings to Company, Inc., a good deal of they were very important-impor
get out and route the best way to weed work has been done on them 'tant in the results which you get,
likely markets. He assists M. C. by the company, particularly on which is what we are all work-
Beaton in the selling, mostly by the Carver bog cutting down on ing for-good results."
'telephone, but he has not been grasses and rushes. Also a canal ;He believes this is especially
out, "on the road" in selling yet. was dug last winter to improve important in insect control-proper"There's a lot more to it than drainage and there had been a lot timing with the right materials
just making a few telephone calls," of ditch cleaning. and right amounts. He thinks that
he says. . The Plympton property has for more of the crop is los:t-fthrough"You have -to know the markets, the past five years averaged more insects than many . growers real-
where a lot can be sold, and where than 50 barrels per acre. "Bill" ize.
it.cannot, you should know weather Stearns, who Tony considers one He re-emphasized (and prac
conditions the country over. Sell-of the most able growers in the tices) the importance of, "keepinging ,and moving the fresh fruit industry was the manager of these up to what seems like small de-
crop is a hectic period." properties. Several years ago tails, but which really aren't. "InAs to his own holdings or those Stearns bought Southards Marsh, the aggregate they all count up."
in which he is-in partnership they also on the shoestring and doubled He is a little saddened by theconsist of three. The first he owns 7rcduction there. His holdings in advantages in freight rates thatwit h his father, property known, v"^t-res with o hers includs the effect Massachusetts and New
as the Briggs Cranberry Company. W',aterhlouse bog in Plymouth. Jersey adversely .in relation to.
Another one is with Allen Russell Tony and' Mel, in a joint venture, Wisconsin. But he doesn't believe
as well as his father, and this is own1 aZ2 under name that is -out
acres the of Massachusetts going
known as 'Russell Associates. _ __ .. . .
Properties are on Thompson street
in Middleboro and South Meadow l
-
road in Carver. These bogs are
about 15 years old and are planted Brewer Lod
to Early Blacks and Howes. The
bogs have gravity flow. The bog INSURANCE
in Middleboro of 5 acres is rather 40 Broad Street, Boston, Mass.
an exceptional bearer, getting
from 70 to 100 barrels per acre.
The second property he was ARTHUR K. POPE HORACE H. SOULE
interested in was.. at Mashpee on CONVERSE HILL CHARLES M. CUTLER
'the Cape. This is a typical Cape WILLIAM B. PLUMER EBEN A. THACHER
bog of 10 acres all set to Early ROBERT A. SULLIVAN HERBERT R. LANE
,Blacks. It was a part of the EDWARD H. LEARNARD VINCENT M. WILSON
former Pemberton & Whitcomb
bogs. There has been a weed prob-JR.
lem here, with average production
being 35 to 40 barrels per acre.; I fThis is a dry bog with no frost erving the People o New England
protection, but winter flowage.
Since this aiticle was written S e 1
this bog has been sold to Raymond .
'oorse and his son, Paul,
Bight.
of business because of this.
"The bogs which are now in good
shape", are supporting the mar-
ginal ones. The good ones should
be kept in good shape and in time
I think some of the marginal ones
may be improved -and brought
back to beariAig, if business con-
ditions '-waranthe
it" reiterated.
"The ':e-hards are still in the
cranberry business, and I think
these will hang on and we have
about reached the limit of shrink-
age here 'in Massachusetts."
He feels that, while the growing
of large crops per acre is impor-
tant in keeping unit costs down,
but that this can reach a point
diminishing returns. By this he
means, that too much, money may
be spent to gain top production;
"It is the net return which is the
real' objective."
!He touched on the Cranberry
Institute. "This should be an organ
iz'ation solely and completely run
by interested growers. Some grow-
ers are too apathetic to their own
interests. The Institute at present
is too much controlled by the dis-
tributing or marketing end'. It is
an unfortunate fact, that this lack
of the sense of responsibility to
the industry on the part of many
, -g.„
growers, does exist.".
grower.s swold
spsets-
Briggs would -even propose a
growers' union, that is, a getting
together of growers themselves to'
help control their own destiny.
once gotten in balance, a-point*:
which must be obvious, there would
be no need for price cutting by
any distributor."
Tony, although a busy man has
a lot-of other interests. He'is fond
of sports, played football and
hockey both in school and college.
He likes tennis and swimming and
is a member of the popular sport
of skin diving with aqua-lung.
He has gone for vacations in the
winter to the Virgin Islands. He
also goes skiing. Another diversion
he. likes when he finds time is
refinishing old furniture and mak-
ing new.
He is on the Board of directors
of the Jordon Hospital in Ply-
mouth, Cape Cod Cranberry
Growers' Association, and Beaton
Distributing Agency.
He is the father of two children,
ussell and Babara Briggs ages
7 and 8/2 respectively. He makes
his home on Front St in Marion.
uCen S ray Pays
e To Long
e
e l es
At the 29th Annual Meeting of
Ocean Spray. Cranberries, I.,the
Clerk, Hanson; Miss Sue Pitmaii,'
Office Manager and Director ,of
Personnel, Middleboro; Wareham
plant and office -John Cecchi,
Shipping Clerk, Sagamore; Dante'
L. Cremonini, Machine Operator,
Sagamore; Mario Lince, Plant
Manager, Sagamore; Ellis Morey,
General Utility, West Wareham.
From Bordentown, New Jersey,
plant and office -Enoch F. Bills,
Plant Manager, Bordentown; Os
wald' Carter, Mechanic, New Egypt'
Miss Lavinia H'ockenbury, Chief
Clerk, Trenton; Harold King,
Cook, New Egypt; Miss M'ae King,
Shipping Clerk, New Egypt; Miss
Rose McDevitt, Labeler, New
Egypt; and Daniel Tronco, Re
ceiver and Shipper, New Egypt.
From North Chicago, Illinoise,
plant and office -Lester Haines,
Fresh Cranberry Sales Manager,
Hinsdale; Miss Edna McKillup,
Chief Clerk, Chicago, and from
Markham, Washington, plant and
office, Mrs. Maud O'Brien, C'hief
Clerk, Grayland.
FOREIGN VISITORS
MASS. STATION
Dr. e Gve, a horticulturist
te Experiment Sta
last mionth in Hanson, Massachu-ornu Denmak, visited
does exist. 'Cranberry Station in East
evnsthe
4-4-~ ~Ambrowers
. setts, Ambrose E. S'1evens, G-en
exn . .r 'Wareham September 8. He was
eral Manager and Executive Vice
, .o 1 .n~ .~.~ '-'interested in blueberries and cran-
President of the national cran]
erry growers' cooperative, paid
tribute to 21 employees who have
berries and the possibility of their
culture in Denmark. During the
t e
past year, Dr. Groven has been
y at n
doing advanced study at Cornell
Uieit.
University.
Dr. Otto Bunemann, a horticul-
Instiute of Po
turist from the Institute of ~Pom-
H
ology, Hannover, Germany, Was
in cranberries, their
interested in cranberries, their
nutrition and soils. Dr. Bunemann
nutrition and soils. Dr. Bunemann
Cranberry Station
visited' the Cranberry Station
September 9 before sailing home
September 12 He had been at
State University for post
'Michigan State University for post
doctorate study during the past
doctorate study .during the past
year
FIRST MASS FROST
First Massachusetts frost occured
on nights of Sept. 16, when
27 was reached and 'on the 17th
when 22 and many mid-twenties
were reported. All flowable bogs,
were under and little if any serious
damage was expected.
;inti
eatohs Distributing, is Agency
Beaton's is served the well for
Distributing Agency
of course, one of the largest inde-
pendents and has been so for
many years. Naturally, Briggs
-. ..
believes in the existence of the
independent. .
"A one-point 'view is developed
in any business when everything
'gets into one hand," he asserts.
"Healthy competition is valuable.
People-tend to' get lackadaisical
when' things are going too well.
Th'e market must -be kept on its
toes." .
"Healthy competition in selling
is good for the grower. A distrib-
utor 'must haye a-keen sense of
responsibility toward' the grower.
It is the grower who is the ultimate
foundation of the cranberry bus-
iness, . ,
"If supply and demand could be
organization
25 years or more. A large scroll,
bearing the names, now adorns the
Hanson plant.
..~ . .
In commending the "faithful
and loyal employees, dedicated to
the success of this enterprise,"
Ml-. Stevens stated, "They have
devoted to Ocean Spray and to
cranberry growers the best years
of their lives."Michigan
'Lauded were: From Massachu-
setts, Hanson processing plant
and office -Mrs. Mary Atwood,
Machine Operator, Hanson; Al-
ton Belknap, Machine Operator,
Bryantville; Lyman Douglas,
Maintenance, Hanson; James A.
MacLellan, IPlant Manager Fresh,
Hanson; H. Gordon Mann,
Processed' Sales Manager, H'an-
son; 'Mrs. Lucy Morse, Shipping
Manager Stevens'
Anniut al Report
(-Editor's Note: As there was
al brief summary of the report of
General Mana:er and Executive
general Managner
VicePresident Ambrose E.
'S'teven's annual report at meet-
ing of Ocean Spray corr
Cranberries,
Inc., in the last issue a more com-
plete report follows. We belnieve
'this report important and interest-
ing to all growers. Ocean Spray
now handles about 75 percent of
the total crop.) as
"rWe met here last year against
'a background of three successive
pools closed' at what was consid-
ered at best, -an unsatisfactory
level. That meeting was marked
by pronounced patience on your
part to see, what the. business
would do under new management.
There was a feeling of . . "Hold
your fire" ' "Give him a
hance . . .We have suffered
long, we can take it a little
longer."
Your courage and your forti-
tude, your forbearance and char-
ac ter have been helpful and en-
couraging. They begin to show
signs of paying off.
As we meet here again, one year
later and one year older, it is
against a background of one itpool,is
te 1957 pool, havicept
better than any of us, including
your Manager, expected. It is
possible we have turned a corner.
It is possible thaat a long-termtrend has, been started in the rightdirection of consistent earnings
for our patrons. I do noot know
,oand dly t is and
hope ithat pur-
orhases to makeit so. Only
Sth for is
sure. iou
time witoll tell.
Fir we st,established a uniform
price at .all shipping points,
Thesetactics permitted our buyers
more Ocean Spray fresh cran-
Second, we established aupuniform
Howes. 'Third, we had a consis-
priomtce for-all vprograriet ies,excepd
Houres. Third we h, aadconss-
'tent price throughout the season!
Thffes ered buyers the first
our forains.
and dealers to mak theire pur-
chases with confidence and eno
aOcbled them m or atten-
to devote e
tioa to selling and merchandising.
'To he resultp-our cusomersagin tosell
more ,Ocean -Spray fresh cran-
beuries, we stepped up our salesh
;promotion program, intensified
Fruit publicty of ane
cvluampaign,
offered our buyers for the first
time, a merchandising service
coatract t defray cost of
o the
Ocean Spray mentions in those
their
advertisements.
'The result was encouraging to
us and to our trad'e. Our Fresh
'Fruit Sales volume of 235,000,
barrels, 'equivalent to 2,8,00,000G
'
s;ales price'for the'seasona waslover
'0,111 ~ .......
iwand
oonly s (,Edt Not::t:ws: .~i: ~:
s
c
ya11 u '
I
how we were going to sell them
ho long it would take. May
I assure you, that those of us at
. rheadqu:::;....iedarters wondered and wor
r too. Increases in the so-called
off season whittled away month
by month at the excess. As of the
first of August, the excess over
the previous year was d'on to
more manageable proportions.
On that date, we announced to
our canned goods customers a
arefully prepared early shipment
planI Essentially the progrTam pro
vides that, in consideration of the
customer having his order in our
hands by August 25th and accepting
our shipping plan of 1/3 delivecry
in August, 1/3 in Septemberand 1/ in October, we will shiphim 8 cases billed as 7. What
this amounts to is a temporary
price reduction applying only to
our No. 1 size of Ocean SprayJellied and whole berry sauce. It
should have the effect of providing
a consumer price of 2 cans
for 39'c immediately, in those
markets accounting for about 60y%
of our canned sauce volume.
'Of course, we cannot actually
$16 per barrel, and our net return close the pool until every barrel in
on fresh berries was over $10 per 'it is shipped and billed. We anti-
barrel. cipate a pool closing of about the
Merchandising plans for se s date as year ago, and
a a
resh rhe ing cash return for the pool somewhat
tFresh Fruit from the forthcomingr
harvest have been prepared. Ex-comparable to the 1957 pool.
foar the price, they have been Last but not least of improve-
announced. They have been well ment in our sales picture, is Ocean
received by the trade. ISpray Cranberry Juice Cocktail.
Much credit for the improve-Our T aNw advertising
Engand
ment just noted goes to Lester campaign starting last July, at
Haines, our fresh fruit sales th time of the noductin of
Manager, and to Gilbert Beaton, the quart size has really paid ff.
of Novemberue, annual reportma
The for the fiscal
year endsing May 31, 1959, shoe mu also t due credit
last s give to
dollar int manager.t over
period 121/0felllittleup over the pre-years have improved close to 60%.
n st sales for the 12-monthocktail sales the last 2
before. Buta most of us are mored a O additioen of Vitamsins C.
vious We o gButmonth for year 12di
gains. ybefore.'Startingmostwouldwithustheare more les the fiscal ast
isales in total d isposition of While not as yet having the
plterested
ofthe19l58 pool. v of iadvertising
benefit support,
'Processed goods sales have been cocktail outside of New England
Processed goods sales our beenhis-that saousideof Englandfor
havein cocktail New
moving forward and making shows steady gains. To~tel coc'ktail
tory, exceparting with the month sales for the fiscal year as indi-
of processedrecordportgoodsthe ced in annual a
November, show
sales in each of 8 out of the last gain of 36.onis a of
to Ths top a
9 months ahead ofthe tof for the previous year.
have been gain 23%
previousyear. Only the month of Thus cocktail sales over the re-ast
2
April fell a litotle behind the pre-ydispositionhaveimproved' close to 60.heme
lears
vious year. We would get much To qualify these statements and
The 1958 pool of 843,000 barrels, "'that cocktail in its true perspec-
-of these last 9 months, we have tive however, it needs to be noted
had the biar sinales in our his-th cocktail sales account
gest NCA, at for
tory, excep for t the further act only 45,00M0 barrels out of a pool
that as good as the recordmore cases
was,
the relatively and traditionally low
level for as
months, you
knor,-does not have too greatbearing on total pool disposition.
'The 1958 pool of 843,000 b~arrels,
the largest in NCA, despite our
successful Fresh Fruit Sales, pro-
before, 1%.rha~ps you wondered
'ofcbarrels,843,000 a
merely 5gazines
ontribuhoution t a o pooltotal dispo
sition.
Starting last October, we released
our new advertising theme
"'Eat' Ocean
The Natural
Meat." This
vision s'o',ts
Spray Every Day Mate
for Every
selling message was
in 20 selected q~ities
last Fall and this Spring.
'We are impelled to believe that
this new selling message for
Ocean Spray has had a great deal
to do with increasing, in some
degree, more frequent consumer
use of our products, thereby
bringing about our increased sales.
Something did it beside the wit
and charm of our brokers and
our salesmen.
ISupporting our advertising is a
steady flow of material sent from
our Crarberry Kitchen by Mrs.
Janet Taylor and her Assistant,
iMiss Jean Griffin, to newspaper
and magazine Food Editors, to
radio and television stations, as
well as to Home Economics Teach-
ers across the land. Much of this
material is used, and is just as
valuable in stimulating usage of
Ocean Spray as our paid adver-
tisements. In addition, from Miss
'Betty Buchan's office emanates a
continuous flow of publicity and
sales helps.
Supportin our sales besides
our advertising, we have put a
steady str eam promotions
of sales
nto effect sice ofsales promotons
inrto effect since our annual meet
ing last year. At that time, we
h ad our we
just released Early Ship-
had just released our Early Ship-
ment Plan for 1958. This was
immediately followed by our Buy
2 Sale."
inRight after the holidays, we
introduced our handvsome and
useful "How to S ave Money on
Meat" book, which was well re-
ceived, and is still pulling approx-
imately 1,000 requests per week!
'In March, we offered our trade
a special Easter sales promotion.
'This was immediately followed
in early Spring by our barbecue
knife sales promotion. On top of
that, in June we organized and
released our "Clickin' With Chick-
en" sales promotion that has
proven most effective in an other-
wise dull sales season.
Ocean Spray distribution in
grocery stores remains at a high
level, comparable with Campbell
Soup and Jell-O. It is still true,
at this meeting as it was last year,
that what we need most is for
more people to use Ocean Sprayproducts more often. To accomp-
lish this, unrelenting drive and
push are a must. "Keeping ever-
lastingly at it" is the watchword
of our advertising, sales and sales
promotion.
In America, statistics show that
23% of food is consumed a'wayfrom home premises. 'We do
about 3% of our Ocean SprayiSauce business in hotels, restau-
rants, schools, hospitals, called
institutions in trade terminology.
We are doing 3% when we should
do 20%. And when you are s'erved
cranberry sauce in a restaurant,
what do you usually get? A
paper thimble-full you can eat in
one bite.
To take advantage of what
seems like a great sales oppor-
tunity, and to fill a long-felt
need, we have organized an
Institutional Sales Department.
As noted in the annualreport,
our processing plants handled a
larger volume than ever before,
packing 135,000,000' cans and
bottles in the fiscal ye conomy
9 year. Economy
and quality maintenance charac-
terize our production.
.Despite the fact that the past
fiscal year was one of generally
rsng pries, we actually pur-
chased most of our supplies at
figures lower than the year before.
This may be attributed to improve-
ment in our purchasing methods.
'Most of our supplies are now
bought on a sealed bid basis. In
addition, we have implemented our
policy of purchasing the same item
from at least two suppliers.
As staed in the annual report,
'ou cost of manufactured goods
including supplies was 49% of
sales in 1958. In 1959, it was
44%. This improvement of 5%
translates into a saving of 54c per
'barrel, a fine accomplishment for
hich P ment
our operat department
deserves much credit.
Working hand-in-hand with Pro-
duction and Marketing, our Re-
search and technical development
department has been involved in
a great multiplicity of things. Toppriority has been assigned this
pirthsbe twoa'indtiimportant
department for
projects . ..
1. The development of a method
for making better whole sauce.
2. The development of a method
of making cocktail to permit
us to use berries from all areas,
and to reduce the cost of pro-
cessing.
In the areas of Finance and
Accounting, progress ha's been
steady, if not spectacular. It is
seldom spectacular in the average
run of corporate enterprises. Our
insurance program has been re-
viewed by a firm of outside com-
Detent authorities and found to
be adequate and economical in the
main.
The Springfield Bank ha's de-
dared its willingness to again give
us an unsecured line of credit of
$6,000,000 for working capital for
the coming season. About this
time last year, we started borrow-
ing seasonal money from the
Bank. Our seasonal loans reached
a peak of $3;500,000 in midNov-
ember. On December 16th, we re-
paid the Bank in full.
Our term loan at the Spring-
field Bank, once 'over $4,100,000
is down to $709,000. It is expectedthat we will discharge half this
amlount from retains from the
1958 pool, and make final settle
ment at the close of the 1959 pool.
Figures from our Accounting De
partment are now current, accurate
and reliable. Our system of con
trols, including budgetary control
and inventory costs and controls,
furnish Management routinely with
unassailable facts pertinent and
necessary t mpotant d
necessary to important decision-
making
ur organzation is workingwell
together in a spirit of team plan.
Much of the progress we have
made is due to this, and to the
managers of the respective de
'partments . . . For Finance-
Assistant Treasurer Jack Har
riott; For Accounting -Controller
Ed Gaughan; For Operations
Ken Garside; For Research and
Technical Development -Bill
Hiampton; For Marketing -Larry
Proesch; For Advertising and
Public Relations -Drew Flegal;
For Personnel -Miss Sue Pitman.
iDuring the past year, our
Board of Directors has played an
integral part in our progress. Their
understanding of our problems and
their support of your manager
has been exceedingly helpful.
They have been untiring in their
efforts to direct the affairs of
efforts to direct the affairs of
this business into better channels,
anld to better returns for our
trons
As a holly-oned farmers'
co-operative, Ocean Spray seems
t proving a good home
an increasing number of cranberrr
growers. Ocean Spray handleed
from the 1958 h , as
kno, 75% of all cranberries
grown
As has been said before, the
only excuse for the existence of
a growers' cooperative and the
staff who manage it, consistent
with the discharge of the coopera
tv's resonsibility to the publc
s to maks as mu money as
possible for its atrons. Yo
manager and his staff are dedi
catedto you and to this purpose.
u progress to date, if not spec
tacular, has been steady. With
yourhelp, we have only one goal
the production of consistent
earnings for you year after year
at a satisfactory level
WILL PURCHASE
I S r
Shaes
National Cranberry
Association Stock
^s Writel
A TE
I . S. UAR I
' Vineyard Haven, Mass.
and mark envelope
I* personal
.... .
;';'
To A excess 150
acre."
:"Wha~i~~i~s~ , , He served in the U.S. Navy
during World War II, in the far
Aves B e T n 10 B r e yield in of barrels per
.Long
ewesternBeach, Washington, _:~~~i~ _e Pacific and took part in
the invasion of Okinowa and saw
directoraactionattheendofabrief off' Ja pan. He was gunners
mate, 3rd class.
Forty years of age he is married,
his wife's name being Mary ands
the couple has two sons, Carl,
His ryor h ws ite isoe17, and Eric, 21/2.
He says he is "not a joiner",
his affiliations being few. He is
secretary of the Long Beach Liobns
t
club and president of the Ilwaco..
(Washington) Parents-Teachers'
justcabut Srayn aefrAssociiation. is also member
that e :o He a
of the Long Beach Cranbnerry
Club.
aton. tak. .He succeeds Leonard' G. Mordris
v i 11of Long Beach, who resigned his
directorship when he sold his
cranberry property.
New Jersey
Summer Meeting
The ninetieth summer meeting
of the American Cranberry Growers'
Association, the nation's oldest
cranberry organization, was held'
at Clayton's Cabin, Cedar Bridge,
August 25. President Hobart Gardner
presided.
Highlight of the program was
the presentation of a cash gift to
Chararles A. Doehlert, the retiring
Secretary of the group. In recognition
of his 32 years of service to
the cranberry industry in the
Norman I. Brateng, Ocean Spray Director capacity of editor, research horti
culturist and secretary-treasurer
Averages Better Than 150Barrels To Acre of this Association for 15 years,
'What's your hobby?" was the Mrateng was raised and attended Mr Doehlert was also presented
with a resolution of appreciation
question 'asked Norman I. Brateng, schools in Washington. Before for his devoted work in behalf of
Long Beach, Washington, new entering cranberries he was in the growers.
Ocean. iSpray Cranberries, Inc. the contracting business. He has Statistics
director at the end of a brief had an interest in cranberries for E. R. Nordberg, Agricultural
interview. about nine years but did not be-Statistician of the U.S.D.A., gave
" ' the summer estimate for the nation
His reply was, "I guess it is come a full-time grower until and the various states. Ne
just growing cranberries. This :~1954 at which time he bought his Jersey's estimate was given at
takes up all my-time. I do like father's bog at Long Beach. 110,000 barrels, 29% above the
10-year average ;and only 2% less
to take an interest in photography, The bog consisted of six acres, aaere ad on 2
than the record crop of 1953. An
also." Mr. Brateng made his first planted to the McFarlin variety. interesting statistic reported by
visit to the M.assachusetts cran-To this he has added two acres Nordberg was the fact that of
berry area last month, attending and.plans more. He has a sprink-the growers in N. J. producing
not only the annuahrmeeting of ::ler system to control frost andmuch
acreage as last year was reported,.
:or
Cod Cranberry Growers' Associ-!reel method of harvesting, barrels reported about the same
ati!n. ;~?i:"I have been fortunate," he acreage. Mr. Nordberg also pointed
.....in W.stern Minnesota, says, m~destl~T," in receiving a out that in nine of the past ten
years the August estimate has been
Twepve
Oc:a:in Spray, but that of Cape irrigation. He uses the water while those growing over 1,000
low, so that N. J. may still have a
record crop.
Water Project '
George Moorhead, N. J. Dept. of
Conservation and Development,
spoke on the Lebanon Forest Water
Project. This is a cooperative pro-
ject enlisting scientists from Rut-
gers University, the Geodetic Sur-
vey and the Forest Service, in
which studies are being conducted
to determine ecological changes
and the effect on ground water
resources of various agricultural
practices. This is a long term
project of vital concern to cran-
berry growers and concrete results
have not yet been obtained.
'Carl B. Cranmer, N. J. Dept.
of Conservation and Development,
described prescribed burning as an
effective tool in controlling the
pine dominance of South Jersey
forests and in making effective
barriers in prevention of spread
of forest fires to cranberry bogs.
In recent years large fires, which
consumed thousands of acres of
forest and jumped highways and
streams, were effectively stopped
when they reached areas which
had received prescribed burning
treatments for several years.
* Tipworm
Philip E. Marucci, entomologist
at the N. J. Cranberry and Blue-
berry Research Laboratory, empha-
sized the importance of tipworm
control in New Jersey cranberry
production. Late held and sanded
bogs, previously thought to be
relatively immune to tipworm
altta~ck, wYrie being severely
damaged by this insect in 1959
with destruction of upright tips
running as high as 82%. D~ata
was presented to show that the
iSparganothis fruitworm is becom-
ing increasingly more diffilcult to
control with DDT alone, while
parathion plus DDT continued to
be effective.
-Richard Marston, Soil Conser-
vation Service, described the type
of services technicians of this
agency could perform for the cran-
These de-
bageny grcoulder rm ile
berry grower. These include determination
of water sources, and
helping to plan in construction of
reservoirs, ditches, dams, sluices,
leveling and erosian control.
Earl Propst described types of
soil conservation work eligible for
payments' and procedures involved.
'Fred Watts discussed the role
of the N. J. State Dept. of Labor
in assisting cranberry growers at
harvest time. Application for sea-
sonal labor needs must be made
sonal labor needs must be made
30 days in advance of the need.
Qualified available local labor
must be used before recruitment
outside the area is undertaken.
The large apple crop in N. J. may
cause a competition for agriyul-
tural labor this fall.
New Water Bill
Joseph Palmer, reporting for
the Water Policy Committee, urged
growers to continue their repre-
sentations to legislators regarding
their opposition to the rationing
provision of the proposed new
water bill. The change in phil-
osophy of water use in New Jersey
from the "Prior Use" to the
"Equitable Apportionment" .con-
cept could have a very grave con-
sequence to the cranberry indus-
try in this State. John Cutts
strongly supported Palmer's views
'and' urged growers to exercise
their democratic prerogative by
letting their Senators and Repre-
sentatives know how they feel. He
also spoke against a proposed bill
which purports to license all well
drillers, making it illegal for
growers to drive their own wells.
Tax Situation
Edward Lipman, speaking for
the Tax Committee, stated that
the 100 tax assessment of all
N. J. property which has been
ordered by a recent decision of
the N. J. Supreme Court can be
highly detrimental to the cranberry
industry. Tax cost under this sys-
tem may rise to as high as $2 a
barrel unless a more realistic out-
look is adopted in the new tax bill
in consideration.
William S. Haines proposed ain
motion that a State Bog Commit-
tee be formed for the purpose of
'petitioning the Experiment Sta-
tion to build a State bog in the
ha Tract the hear
-the N. J. cranberry area. This
motion was unanimously carried.
Philip Marucci was elected as
secretary of the Association to
succeed the retiring Doeh'lert, who
will connue as treasurer.
Institution Sales
CampaignLaunched
By Ocean Spray
Ocean Spray will launch a
broadened Institutional sales pro-
gram Ithis fall to be headed by
William 'G. Hutchinson, formerly
with the Cling Peach Advilsory
Board, according to an announce-
ment from Ambrose E. Stevens,
Ocean Spray's general manager
and executive vice president.
Mr. Stevens stated that Ocean
Spray has long been aware of the
importance of the volume feeding
business in the United States and
plans for the broadening of Ocean
Spray's service to the hotel and
restaurant trade will begin im-
.It's
mediately under Mr. Hutchinson's
direction. First -step will be the
development of a new series of
quality cranberry-.recipes and. sellingador
de.
Mr Huthinson has been with
the Cling Peach Advisory'oard
in San Francisco for the past ten
years, the last four years as' Institutional
merchandisin'g rnana
r; i s
ger. His experience in des the
developing and execution of advertising
and promotional programs,
public relations and organizational
w restauan nd llied
...
associations.
Previously, he was with Derby
Foods, I'c., ,in Chicago,; first as
retailsaesmian and-later as
wholesale salesman, and for sever
al years he conducted his own food
brokerage business in Philadelphia
He attended the University of
Pennsylvania and served with the
U. S. Navy during World War II.
He ,is a member of the Industry
Relations mittee of In tu-
al Foo anate
tional Food Manufacturers Association.
In his new position as sales
manager, institutional at Ocean
Hans
Spray headquarters in Hanson,
.Massachusetts, he 'will work directly
with Larry, E, iProehsch,
Marketing Director. He and Mrs.
Hutchinson will maketheir home
in Duxbury, Massachusetts.
MASS. STATE TO
ERECTCRANBERRY:
ERECT CRANBERRY
GHWAY N
Official Massachusets State
mark the new Cranberry
Highway between Middleboro and
Orleans, a distance of 63 miles,
are being made anid will be erected
for the guidance. of those who
use this highway to Cape Cod.'
"This welcome news has ;ome
to us from the State Public Works
Department," said Robert S. Fug
ere, president of the. Cranberry
Highway Association. He 'also
added that many members of the
association now have private signs
set up on their business properties.
People are always willing to get
together-the hitch comes when
they try to work together.
a waste of time to explain
your actions -people prefer to
draw their own conclusions.
....Thirteen
·if , iB" i *tto
Washington, Station
aD {monium.,rt
10C9
ReportI 1959
(Eitor's: o g is
(Editor's NNote: tethe following is
a summary^ of the work carried on
at the Cranberry-Blueberry Ex-
periment Station at Long Beach,
and also Grayland area. It is
signed by Dr. Charles C. Doughty,
by Dr. Charles C.nDoughty
station director and Dr. Folke
Johnson and Dr. Maksis Eglitis of
the Western Washington Ex-
periment Station.)
II FERTILIZER TREATMENTS
During the 1958 season, a nutri-
culture experiment on cranberries
was started in the greenhouse.
Two gallon stone jars were filled
with pea gravel cranberriesi
and cranberries
were planted in the gravel. Nu-
trient solutions were formulated
and Ipumped up through the gravel
to provide for the
nutrients cran
to provide far cranberries.
'Complete solutions con-
taminig all necessary nutrients,
nitrogen,phosphate, potash iron
nitrogen, nhosphate, potash, iron,
zinc, manganese, magnesium, sul-
fur, copper, calcium, and moliyb-
denum were used in part of the
ars, while solutions which were
jars, were
laciki~ng one or Im~ore of the~se
lacking oneor more these
elements were used in others.
The only definite symptomswhich were were hat
produced y
which were were what
appeared to be from drought con-
ditions. Pea gravel appears-to be
appears to
too coarse for the fine roots which
too coarse for the fine roots which
cranberries have. Some zinc and
iron symptoms appeared butwere
not definite enough. This ex~peri
not This experi-
ment will have be repeated to
ment have be
will to
during the 1959 and 1960 seasons
and a finer grade of gravel or
coarse sand will be used.
coarseill sand
The field plots on nitrogen and
phosphate-potash tests show about
the same results for 19>57 and
1958 as previously reported for
19'56.
In the nitrogen trials, which
consisted of four types of nitrogen
fertilizers -nitrate of soda, am-
monium sulphate, anmonium ni-
trate, and urea -the 1957 data
showed no difference in total
yield between ammonium sulphate
ammonium nitrate and urea. All
three produced considerably high-
er yields than sodium nitrate. In
'1958 the data indicates a differ-
ence in total yield between all
Fourteen
four fertilizers. Ammonium sul-
fate was highest, then urea, am-
nitrate, and nitrate of
soda followed in that order. All
plotsi were fertilized at the rate of
20 lbs. or actual nitrogen per .acre.
Four times of application -20 lbs.
fall, 10 lbs. fall plus 10 lbs. spring,
20 lbs. spring, and 10 lbs. spring
plus 10 lb's. after bloom were
used.
In 1957 the spring application
of ammonium sulfate was the
highest, with urea in the fall or
in the spring a close second, and
a split appliration of urea in the
:spring ,plus urea after bloom,,
third. The 1958 data is somewhat
limited because of the severe frost
on iMay 12, 11958. However, there
is some indication that the split
aapplisation of urea at 10 lbs. ac-
tual nitrogen after bloom was the
highest yield.
This data indicates that urea
could be used whenever the vines
appear to need it. Ammonium sul-
^fate is in the
(20-0-0) best used
spring before growth starts. Am-
moniunm phosphate (16-20-0) or
11-48-0) could be used with ef-
fectiveness equal to ammonium
sulphate.
Phosphate and potash appear to
have had in 195:8, from an appli-
cation of 20-160-0, a significant
cation of 2P-160-0, a psignificant
increase over the control appli-
cation of 20-0-0. In 1957, a small
increase was obtained from an ap-
plication of 20.-80-2,00, however,
placation of 20-80-2-00, hoever,
iwas not large enogh to pay
_p .n
for the expense of applying the
fertilizer Similar phosphate-pot-
ash trials were applied in
field plots in Grayland with very
little response while trals in
North Beach produced very good
results. This indicates that the re-
sponse to phosphate or potash
would depend on the condition
of the bog itself.
Several points to be considered
in fertilizer applications are as
follows:
1. Good drainage and irrigation
are essential for the best re-
sponse from fertilizer.
2. Off-color foliage similar to
nitrogen deficiency may be
caused by insect and disease in-
jury.
3. Apply dry fertilizer on dry
vines only.
4. Urea and liquid fertilizers
may be applied with regular
,spray mixtures.
The Massachusetts Experiment
Station states that under their
conditions, they obtain the best
quality fruit from a fertilizer with
a 1-2-1 ntrogren-pphosphate-potash
ratio. Where viine growth is de
sired they use a 1-1-1 ratio fertilizer.
One thing to keep in mind
is that on heavy vines that an
nually make a vigorous growth
less nitrogen fertilizer needs to
be applied.
III GROWTH REGULATORUS
In the series of tests concluded
in 1957, fourteen different chemi
cals were tested for their ability
to increase yield on cranberries.
Of this group NAA (naphthalene
acetic acid), 2,4,5-TP (2,4,5
trichlorophenoxypropionic acid),
NOA (naphthoxyacetic acid), Dur
a s e t (N-meta-to'lylipfhthalamic
acid), and IPC, (O'-iscpropyl-n-
p;henyl carbonate) produced 'slight
increases in fruit set. CLPA
(para-chloorophenoxyacetic acid),
when applied at the close of the
blossoming season in 1955, caused
an increase in the number of blos
somsi set per square foot hence
,an increase in yield in 1956. No
effect was found in 19.57 when
similar tests were made. Faill applications
of 2,4,5-T, 2,4,'5-TiP, and
(24-dichlorophenoxyacetic
acid) were made in 1958 at very
low concentrations 2.5 to 10 parts
per million. Further tests of several
of these chemicals will be
made in 1959 to determine their
effect on increasing the number
of blossoms per square foot.
IV BREEDING CRANBERRIES
AND BLUEBERRIES
A variety block of cranberries
was established in 1,957. In this
block are planted app'roximiately
65 varieties and seedlings. Thirteen
seedlings developed by
this experiment station are in-
eluded. Named varieties are Wilcox,
Stevens, Beckwith, Voe's
Pride, Searls, Hiowes, Holeiston,
and a Wisconsin strain of 'Mc-
Farlin. The remainder are seedlings
from 'Massaclhusetts and
iNew Jersey. The following var
(CONTINUED ON PAGE 16)
ISSUE OF SEPTEMBER 1959
Vol. 24 -No. 5
WE BELIEVE THE CROP WILL SELL
Once again the battle of the harvest
and of the selling of the crop is on. There
appears no
no doubt but that the will
appears crop
be a big one even though harvest is not
much more than beginning as we write
this.
The season has been late in most
areas with intense heat and humidity
areas . . . ^ T^ .11LEO
delaying ripening in the East and also
in Wisconsin. It is noteworthy in that
state that several who are usually accurate
in their estimates, now figure there will
be an over-run of the preliminary fore-
cast of 405,000 barrels. Noteworthy also
is the estimate that the crop will be about
90 percent mechanically dried and approx-
imately 100 percent mechanically picked.
But even more important that, for the first
time, the state average may be more than
100 barrels to the acre. Last year it was
about 83.
As an industry it would seem we
have learned to grow cranberries, and
there is the ever-increasing problem of
how to sell so many cranberries. There
is certainly good news in the announcement
of Ambrose E. Stevens, on August
31 that there were sufficient orders to
sell out the entire Ocean Spray 1958 crop.
Today the newly-named Ocean Spray
Cranberries, Inc. controls about 75 per-
cent of total production. It was most
encouraging that there was a spirit of
more than mild optimism as to the future
of the industry at the annual meeting at
Hanson.
We, of course, have no part in the
selling of cranberries and it is easy to
say--but we believe even this big crop
can be moved at prices which will give
growers a net again this year.
We base this a good deal, plus Ocean
Spray's aggressive selling campaign on
such a large percentage of the crop, (and
equal aggression on the part of Independ-
ents) on the fact there was orderly market-
ing of the crop last year. For the first
time in several years buyers felt more
sure of themselves. This left a good taste
CLARENCE J. HALL
Editor and Publisher
EDITH S. HALAssociateditor
c ^ ^ Wareham, Massachusetts
SUBSCRIPTIONS, $3.50 Per
Year, FOREIGN, $4.50
CORRESPONDENTS-ADVISORS
Wisconsin
A. SORENSON
LEO A. SORENSON
Cranberry Consultant
Wisconsin Rapids
Wisconsin
Washington
Dr. CHIARLErS C. Dp GHTY
Long Beach, Wash.
-
Oregon
Coquille, Ore.
Massachusetts
Dr. CHEJSTER E. CROSS
Director Mass. Cranberry Experiment Station
East Wareham, Mass.
EDWARD K. KINAPP
Barnstable County Agricultural Agent
OSCAR S JOHNSON
Barnstable, Mass.
New Jersey
P. E. MARUCCI
New Jersey Cranberry
Pemberton,
in the mouth of the
this good will will
year's dealing.
and Blueberry Station
New Jersey
trade. We believe
carry-over into this
There seems to be always something
new coming up to contend with. New
Jersey growers, as reported in the story
of the summer meeting of American Cranberry
Growers' Association is faced with
a real threat to the industry. The new
100 percent taxation plan in that state
and the fact growers may have to pay for
use of water could work additional hardships
on the growers. It is fortunate that
several have taken these matters to heart
and are voluntarilly representing the
growers in fighting these proposed increases
in cost in doing business.
Fifteen
WASHINGTON REPORT
(CONTINUED FROM PAGE 14)
ieties ihave been planted for trial
on other bogs in Washington and
Oregon: Wilcox, Stevens, Mass. 28
and 17, and W.S.C. No.s 10i8, 93,
72, 118 and 96. Small plots of
cranberries will be planted in the
greenhouse for further develop-
.and breeding of new varieties.
Cuttings from 21615 seedlings
....-•
.iiiiiiiiiii:iiiiiiiiing
M. OWER
from a cross of the high bush
bluberry and a wild deciduos
mountain blueberry were rooted
and set in nursery plots fo r fur-
ther trials. Cross pollinations were
made with seventeen blueberry
varieties and a wild evergreen
blueberry from Colombia, South
Amritca,, (Vacciniurm mejridion-
elle). Several characteristics vial-
u^a'ble to commercial blueberry
growing are a part of the Colom-
-bian blueberry's growth habit, i.e.,
eveness of ripening, holding to
the bush till all are ripe, and bear-
in bunches.
V CRA N ERR D S A Ethe
CONTROL
'This phase of the cranberrywork was conducted in coopera-
tion with Drs. Folk Johnson and
MaksisElith Drs. eJoh and
Fo nsonM CMaksis of Western
Eglitis the
plied on July 22, August '5, and
August 22. Plot No. 1 received
only the 1st spray, plot No. 2
only the 2nd, and plot No. S only
the 3rd spray, plot No. 4 the 1st
and 2nd sprays, plot No. 5 the
1st, 2nd, and 3rd sprays, plot No.
6 the 1st and 3rd sprays, plot No.
7 the 2nd and 3rd sprays and
plot No. 8 was left unsprayed.
Yields from these plots indicate
that two spray applications (2nd
'and 3rd) are as good as all three
in controlling twig blight. In
1957, fungicide test plots were
established on the Experiment Station
bog to. determine if any of
fungicides suppressed yield.
Wettable sulfur, ferma.te, Zineb,
and phaltan suppressed yieldwhile m eb and captan increased
while mianetb and cap-tan increased
yield. This is contrary to results
oobtained in 1956 from twigl blight"
control plots where fermate plots
had the highest yield. Howeer,
the main reason for higher yield
.th.e main reason for higher yield
in 19l56 was the control of the
or s ing t te n
or suppressing effect of the fun-
gicides as in 1957. No difference
in yield could be detected between
the treaments in 1958, mainly be
cause of the freeze on May 12,
1958
After harvest four, 'one-pound
,dhealthy fruit samples were taken
from each plot from Bernhardt's
from each plot from Bernhardt's
bog and stored for three months at
OurJoinWashington Experimen t Sltions
uris workJo ing In 1957, the fungicide test otsfor you. were maintained on the Bernhardt
Merchandising Station bog,
bog, the Experiment
• . Merchandising and
Marketing Wisconsin
Grown Cranberries
Fresh or Frozen
"
GRhaJd&T..... f
111ri
... r^
CRANBERRY ORANGE RELISH
INDIAN
Wlisons'.·~in
Rapids,
FRONTiT
IFaiROZEN
SIxenFRESH lI
e
WHOLER0BERTS
and the Siljander bog to deter-
mine the effectiveness of several
fungicides in controlling twig
blight. Eight chemicals were used.
'Wettable sulfur, captan, maneb
and feribam provided good control.
Test plots on Siljander's bog with
wettable sulfur as the fungicide,
\receive~d di~fferent num~bers of
n o
sprays. The three sprays were ap-
^^• ^ ^ ^^ ^ ^-
'
B
EKE D X B1 Ad^each plot .from Bernhardt's. bog
a
REIBXt
LeR
L1:1
.......l'""f: N BR iiL
KP
TRA'......I.' I.SERVICE.
HIGH CAPCITY
|plots
L L
^JIR ~ ^IGATIO# ^were
and stored for three months at
'roomtemperature. After this per-
Ihealthy (eatable), and diseased
or soft.
I n storage under favorable
conditions f otrh fruit de c'a y,
the fruit from the-spryed
keep much better than the
unsprayed ones. Maneb, ferbam,
and captan had a long residual
effect in reducing the growth of
decay organisms. These materials
applied June 4, July 12, Au
5 and August 25. This data
^ "
indicates that fruit rot can be
greatly reduced by proper application
of fungicide sprays.
INDIAN TRAIL ~~~~~INDIANINC. I TRAIL.~~~~~gustSERVICE
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Wisconsin Rapids, Wis. WISCONSIN
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Sixteen
FOR SALE iii -OUR PRODUCTS
SEARLES JUMBO Sauce Cranberry Orange Relish
HOWES, McFARLIN Xi.
Vines .i Whole Cranberry Sauce Cran-Vari
for delivery in 1960 Spiced Cransweets Cran-Beri
F Cranberry
SEARLES, JUMBOc Strained
$125,OOTon F1O:B. Cransweets Cranberry Puree
$125,00Ton EO.B.
Diced Cransweets Cran-Puri
Cranberry Apple Sauce Cran-Bake
INTERESTED Cranberry-Strawberry Preserve Cranberry-Raspberry Preserve
IN Cranberry-Cherry Preserve Cranberry-Rhubarb Preserve
|PURCHASING Iiiiii Cranberry-Pineapple Preserve
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Cranberr y Prosts, IBnc.
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DISTR. of: _"— ..
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ROLLER CHAINS
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C:?:.-i-
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Wcrcester Paper CRANBERRY The
Box Corporation GROWERS :CHARLES W.HARRISI
MEDFORD, MASS. C n Us Company
Niagara Dusts, Sprays and l
Tel. MYstic 8-5305 Dusters 26 Somerset Ave*,
North Dighton, Mass.
Manufacturers
' 0^ AMES iJ * i
Niagara Chemical Irrigation Systems
Folding Cartons Division Sprinklers I
and Food Machinery and | Weed killers
Chemical Corporation Insecticides *
Fungicides gDisplays Middleport, New York I from
i New England Plant and Wareho -Cal. Spray Chemical Company I
_ Ayer, Mass. Tel. Spruce 2-2365 * Dupont Company I
_ _ _ _ C _ =_
_
_
_
_ _ __. _ _
_
WATER WHITE
KEROSENE Wareham Savings EQUIPMENT
For use on Cranberry Bogs Bank
Also STODDARD SOLVENT Falmouth Branch -SEPARATOR
Prompt Delivery Service Welcome Savings Account WAREHAM, MASS.
Franconia Coal Co. Loans on Real Estate Irrigation Systems
Safe Deposit Boxes to Rent PUMPS
Inc. PHONE CYpress 5-3800 SEPARATORS -BLOWERS
Wareham, Mass. SCREENHOUSE EQUIPMENT
Kimball 8-3000
Tel. CY 5-0039
DARLINGTON
PICKING MACHINES
The National Bank of Wareham i .......... ..
Extensive Experience in
Conveniently located for Cranberry Men ELECTRICAL WORK
ELECTRICAL WORK
ALFRED PAPPI
At Screenhouses, Bozs and
Pumps Means Satisfaction
Funds always available for sound loans WAREHAM, MASS. Tel. CY 5-2000
Complete Banking Service SUBSCRIBE TO
CRANBERRIES
Member Federal Deposit Insurance Corp.
Ocean Spray '58
Crop Sold (Out
rounces Stevens
Ann
Telegrams were sent to the
press Saturday by Ambrose E.
Stevens, general manager of
Ocean Spray Cranberries, Inc., an-
nouncing the sale of the -entire
1958 crop. Telegram read:
Spray's 1958 cranberries
"Ocean"~dOcean 1958 .crlanberries
sold out, with harvest still a month
away. Ambrose E. Stevens genera)
manager ~'of-Ocean Spray an-
nounced that ,as of noon today
to sell out their entire 1958 cran-
berry crop.
"According to available records,
this is the first time in more than
a decade that a current crop has
been sold prior to the new harvest.
"In .analyzing this outstanding
perf~ornance, H. Gordon Mann,
salesmarager, saidi that this year's
accomplishment indicates that our
new policy of agressively selling
cranberries twelve months of the
year is a'"sound one, and it would
seem that consumers agree that
cranberries are 'the natural, mate
for ever meat' "
MAS^S. RESEARCHERS
AnoneStevensAMASS.
RESEARCHERS
ATTEND A.I.B.S. MEET
The annual meeting of the
American Institute of Biological
Sciences has just been held (Aug
ust 31 -September 3) at the
Pennsylvania State University,
Pennsylvania Stae university
University Park, Pa. There were
1400 papers scheduled to be pre-
sented on subjects pertaining to
agronomy,' horticulture,
7
handling
and processing, extension, soils and
interpretation of experimental re-
sults.
Those in attendance who ere
interested in cranberry cuiture
were F. B. Chandler, Masschu-
setts; N. F. 'Childers, New Jersey;
George M. Darrow USDA-Haig
'
Derman, USDA; Donald Scott,
USDA; and Bert Zuckerman,
Massachusetts. .
There was one paper on 0ran-
berries, "Availability several
of n
were over 5000 in attendance. Be
sides representatives of all the
United States and Canada, there
twere people from Europe and Asia.
CRANBERRY PRODUCTS, INC.
INCREA!S[NG FACILITIES,
PACK
Cranberry Products, Inc. of
Eagle River, -Wisconsih h a s added
E R W
7,000 square feet to its facilities.
This, year the corporation . is to
use liquid sugar which will speed
up operations. According to •Ver
n * s t
non Golds'worthy it is expected to
double the pack of cranberry sauce
this year, and to increase very
substantially the pack of specialty
items which are becoming more
and more an mportant pa of
the business.
U
11DF F
SV
R1ID i51B HLLE
"
Let Us Handle Your
Let Us Handle Your
Cranberries.
We try Our Best.
call
Carver 6-4448
or Write
Eric H. Huikari
~ Middleboro
J. E. BRALEY & S0N
78 Gibbs Ave.
Wareham, Mass.
HAVE YOUR REPAIRS
DONE NOW
I ^____________ ___-.
.. „„..,,^ ^
Parts. andRenitrogen sources to the cranberry
Parts and Repairs /r",
(Vaccinium
•
macrocarpon)", pro-
Agent for 1959 Model sented by Walter J. Kender and
ORDER NOW Norman F. Childers of New Jer-
Bert Zuckerman presented a
| J. E &|sey.
paper on "Coryneum canker of
highbush blueberry".
There were well over 3000,
people registered for these meet-
ings and it was estimated that
with the wives and children, there
SFR YOUWITH
THE THROW OF A SWITCH
It Is Clean, Efficient -Releases
Men For Other Bog Work.
Plyouth Couty Co.
WAREHAM -PLYMOUTH
TEL. WARE HAM = TEL. PILGRIM 6-1300
Mass.
CRANBERRY PICKING
BOXES
Shooks, or Nailed
Let me repair your broken
boxes-or repair them yourself.
Stock Always on Hand
F.H.COLE
Tel. Union 6-33^30
North Carver, Mass.
One
Late ]Massachusetts the week of the 21st from Mass-week of October 5th, according to
achusetts and from Wisconsin the Ocean Spray.
As this issue goes to press
(Sept. 18) whether the Massachu-
setts crop was underrunningor C & L EQUIPMENT CO.
overrunning the August and Sep-L I I
tember U.S.D.A. estimates of 191 LEONARD STREET ACUSHNET, MASS.
610,000 could not be determined.
Harvest was expected to have be-Cranberry Bog Serviea
gun immediately after Labor Day,
but unprecedented hot and humid PRUNING FERTILIZING
weather held back ripening. Pick-
ing did not really get underway RAKING WEED TRIMMING
until a week or ten days late, the
week of September 14th. Machinery Sales
Up to the 11th temperatures
had racked up a whopping 88 de-PRUNERS POWER WHEELBARROWS
grees plus or nearly 8 a day. RAKES WEED TRIMMERS
Then the weather turned more
fall-like. The hot weather had FERTILIZER SPREADERS -Large & Small
caused a go'od deal of scald on
some bogs. Dr. C. E. Cross of F aB
Massachusetts Cranberry Station, For Further Information Call . .
however, said he felt this loss, in F. P. CRANDON H. C. LEONARD
general, would be made up, or Rockwell 3-5526 Wyman 3433
more than made up in growth in
size of berries as they remained C. J. TRIPP
on the vine and in quality. Irving Wyman 4-4601
E. DeMoranville, of the Station "
who made a check of berry size
says they are in general large,
still growing, and considerable
larger than the fruit of last year.
Septemlber was an exeoredinglydry month to date, only .81 of
an inch., having mostr in
fallen, 400,000ly
tbao storms, one the 1 which
on 45th
saw raould to berry size.
help swell
Normal for September as a whole
is 8.65.
Reservoirs of many growers
were extremely low, but not as
'bad as some years. However,
ithere was much worry beginning
that frost, or a series of frost
nightsi could raise havoc with the Supply.
Bogs were so dry they
would soak up an enormous quantity.
Demand for early shipment of
processed' berries was reported as
heavy, Ocean Spray Cranberries, FOR PREFABRICATED FLUMES
Inc., having orders for 400,000 SEE
barrels. The. week of the 14th
saw rapid shipment from the Onset RUSSELL A. T*RIFANT
Spray plant as high as 20, and HYDRAULIC CONSULTANT
21 cars a day being shipped some
days. PREFABRICATED FLUMES BOG RAILROADS
Two
M3ass.
191C3~ranb:-e:::'rryVi
O. " a J FepApproximately'If M ISt"to
StatiIon anCld Field Notes
by J. DRICHARD BEATTIE
Extension Cranberry Specialist
Harvest mation has been collected, if there
General picking began in Mass-is a relationship between the size
achusetts about mid-September. and weight of the fruit and the
Lack of color of the fruit and size of the ultimate crop. A
unusually hot, humid weather in complete report, including the
late August and early September Howes variety, will be available
were responsible for the delay in later this fall.
the harvest. There was some Water Short
earlier picking on bogs that were The ample water supplies of
to be treated with amino triazole June and July have been dwind-
this fall. Incidentally, we would ling rather rapidly during late
like to stress again the importance summer with the result that adeof
flooding the areas to be treated quate frost protection could be a
whenever practical and then drain serious problem for many grow-
for 24 hours before applying the ers if we encounter an active
chemical. If bogs lack water for frost season. We sincerely hope
this flood, we urge growers to that growers will have sufficient
wait at least 3 days before treat-water, not only for the frost
ing. 'This will allow the vines to period but also for the "fall clean-
make a partial recovery from the up flood which helps revive the
rather harsh picking operation vines and removes much of the
and result in a minimum of dam- harmful trash that collects each
age to the vines and buds. year. For best results a bog
Berries Big should be "float-boated" as soon
Irving Demoranville, has been as possible, after it is picked. Joe
carefully checking samples of Kelley heartily endorses this
berries-from the State Bog again practice. Before leaving the sub-
this fall as a part of his growth ject of frost we call attention to
studies which he began in 1953. the below radio schedule which
His records show that the present supplements the telephone frost
"early water" Early Blacks are, warning service sponsored by the
the second largest in size and Cape Cod Cranberry Growers
weight, comparing very closely Association. This is exactly the
with samples collected in 1953. same schedullethat was in effect
"Late water" Early Blacks, as of last spring. Incidentally, the first
.September 17, were the largest general frost warning of the fall
and heaviest that Mr. Demoran-season was released' September 16.
ville has sampled, exceeding by a Picking Schools
small margin similar samples col-For the third successive year,
lected' last year. It wil be interest-picking machine schools were held
ing to see, after sufficient infor-in late August for the purpose of
-' ' -*~. D "-~
—~.'......—
Dial
Station Place A.M. F.M. Afternoon Evening
WEEII Boston 590 k. 103.3 mg. 2:00 9:00
WBZ Boston 10130 k. 92.9 mg. 2:301 9:00
WOICB W. Yarmouth 1240 k. 94.3 mg. 3:00 9:30
WIBSSM N. Bedford' 12301 k. 97.3 mg. 3:30 9:00
· acquainting .those: concerned with
general maintenance, adjustments,
operational techniques and
simple repairs of these machines.
125 growers and
operators, attended these sessions
and received one and a half hours
of instruction per machine.. We
are indebted to Robert St, Jacques
and Louis Sherman who were, our
capable instructors for the Darlington
and Western machines
respectively. Mimeographed.-outlines
of instruction were-prepared
for each machine and enabled
those present to follow thelecture
and demonstration at,.each session.
Extra copies are available at: the
county extension offices and here
at the Cranberry Experiment Station.
Station Guests
The staff at our station were
hosts in July and early September
hosts in July and eary Septmb
to visitors from Israel, D ark,
Germany an Japan. We also
eoyed the visits of
eral cranberry growers from
ashington Oregon New Jersey
and isconsin during theime of
the annual meeting of Oean
Spray Cranberries, Inc. The num
ber of visitors from other areas—
in fact, from other lands, is truly
impressive during the course of a
year We elcome these guests
and benefit from the exchangeof
ideas Possibly a brief description
ideas. Possibly a brief description
of the latest delegation to visit
of station would be of interest.
our station would be o interest.
It composed of agroup of 16
Japanese state and federal representatives,
including a number
Hokkaido University There
has been a close relationshipbe
university and our own
University of Massachusettsdati
back over a period o80yers.
In fact, a former president of the
University of Massachusetts helped
found the Agricultural Coege
of Hokkaido University and' at
;present two of our-.professors
are teaching at Hokkaidoo on an
exchange basis. The group was
interested in the various aspects
interested in the various aspts
of our industry, including market-
o ourf r
industry, nclingmarket
ing and referred to themselves as
a eam representing agricultural
development in cold and' cool
Three
regions of Japan. This was the
second delegation from Japan to
-visit our station this summer. We
enjoyed their brief stay and in-
troduced them to several cran-
berry products.
—,~ ~berry
~ :-
'GREAT CONTRIBUTION
BY DR. BERGMAN
Dr. H. F. Bergman, a retired
worker formerly with the U.S.D.A.
and known to cranberry growers
throughout North America, has
made a great contribution to our
knowledge of plant growth. This
article is entitled "Oxygen defic-ery
iency:as a cause of disease in
plants" and was published in the
last issue of The Botanical Review
which contains 68 pages covering
all phases of oxygen deficiency to
all parts of all plants.
Dr. Bergman reviewed 235
articles to obtain this information,
and quite a few of these articles
were published in foreign coun
tries. Several of these articles
represented Dr. Bergman's originalwork. The summary and conclu-
sion requires 4 pages; therefore,
it is impossible to make a "brief
summary" for. Crnere
for Cranberries Magazine,
but one thing that might be
of special interest is
water tables or soils
too wet are deficient
'This deficiency kills
dead or 'weak roots
that high
which are
in oxygen.
roots and
may be
from
Alden
estate
He is
Credit
Massachusetts, succeeding
B. Brett is engaged in real
and insurance in Hanson.-
president of Cranberry
Corporation and an active
member of the South Shore Cran-
Club. He owns bogs located
in Hanson and Halifax.
Very active in affairs of, his:
R F, MORSE
community-_heserves as chairman,
Library trustees, trustees Cobb Library,
chairman, Industrial Developmrent
Commission and member
of Planning Board, Hanson.,
M and Mrs. Reid have two
children, Raymond A. Reid and
Mrs. Judith Mitchell.
? S ON
West Wareham, Mass., Tel. CY 5-1553
t Fo
Eastrn tates Farmers' Exchange
Insecticides -Fertilizers -Fungicides
Bog Service and Supplies
gent for Wiggins Airways
|Hlelicopter Spray and Dust Service
ECONOMICAL SERVICE
DEPENDABLE ECONOMICAL SERVICE
BOG
40 ACRES OF EXCELLENT CRANBERRY BOG ON
FAMOUS LULU ISLAND IN BRITISH COLUMBIA,
^CANADA.
attacked by fungi. Weak roots
can only support weak tops, and
weak tops cannot support the best
crops. crops.~
'Dr. Bergman first published on
his oxygen studies in relation to
roots in 1920. The following year
he published on the oxygen con-
tent of water and its significance
in cranberry culture. It was a
number of years before cranberry
growers used this information, but
by using the results of these findings,
it has been possible for them
to grow many more barrels of
fruit.
Mass. Director
25 acres in production.
5 acres planted this year.
10 acres ready for planting.
Additional acreage also available.
This bog is only 10 miles from downtown Vancouver
and 4 miles from processing plant.
Write for details to:
Northern Peat Moss Co., Ltd.
245 No. 8 Road, R. R. No,. 2
Richmond, B.. Canada
-
Real.EDisrectato
In Real Estate
Alvin R. Reid, Hanson
berries July, 19i58) new
tSpray Cranberries, Inc
Four
(Cran-
Ocean
director
wT\ONAL CRANBERRy AG,4L
Issue of September 1959 -Vol. 24 No. 5
Published monthly at The Courier Print Shop, Main St., Wareham, Massachusetts. Subscription $3.50 per year.
Entered as second-class matter January 26, 1943, at the post-office at Wareham, Massachusetts, under the Act of March 3. 187S
_^^^
FRESH FROM THE FIELDS Compiled by C.J.H
MASSACHUSETTS was mostly light rain on 8 days Rainy
with traces on two others. There were eleven rainy days
Started Cool ____________with a total accumulation of 5.55
Following the first slightly inches of rain. This is almost an
cooler than normal two weeks of N E TW J E R S E Y inch above normal. Many grow-
August, heat set in, mostly humide combination of d
and sticky. By the 21st there was August -Hot, Humid time showers and intermittent hot
a plus 51 and on the 20th the August's weather in the cran-sun. This condition prevailed on
thermometer was 92 in the shelter berry belt of New Jersey was many days in the latter half of
and still hotter at other points. oppressively hot and humid. To-August.
In spite of this berries were ward the end of the month temp-Color of Early Blacks as of Sept.
coloring well and growing in size. eratures near the hundred mark 1st leave a lot to be desired yet.
August was on the verge of on bogs began to cause scald on Several cool nights are needed be-
breaking heat records for above many properties and it was feared fore color will be satisfactory for
90 degree days-there having been that losses would be excessive on harvesting.
12, with two 95's in the shelter many bogs.
i NSIN
and hotter at other points-when There wwere 14 days; in which WISCONSIN
on the 22nd there came an abrupt temperature went to above 90
the temperatureto above went 90
change. There began autumn days degrees. Only once in the 30yar August, Hot, Wet
a period
in August, lasting a short period. weather history, in 1943, were The month of August continued
Then summer temperaturestheres t-meore 90-degree days in Aug-very warm and wet. Very hot,
turned with days of 90' plus again. st. sunny and humid conditions re-
Broke Heat Records
The month ended having broken
records for heat since 1923 which A Good Flume Is Your Insurance
was equalled in 1944. There were
eleven days (Boston) in which the For A Good Crop
temperatures rose to 90 or better
and at least that many in the
cranberry area, or portions of it. 2 CARLOADS ALL HEART REDWOOD
All the 90's came after the 11th.
It was mostly extremely sticky, NOW IN TRANSIT
humid, uncomfortable weather with
humidity indexes rising into the Planking -Square Edged or Matched
80's with a 'high of 86 on the
15th. The month" ended 88 plus, a 2x6 -2x8 -2 10 -2x12
practically 3 degrees a day above.
normal. LET US ESTIMATE YOUR FLUME AND
Scant Rain BUILDING NEEDS
The month was scanty in rain
the total being 2.35 with normal.
3.60. This point would not have oo0 le umber Co, nc
been achieved except for violent
thunderstorms on the 29th and
again on the 30th which brought
MIDDLEBORO
Phones
ROAD
Rockwell 3-8811
EAST FREETOWN,
-Middleboro 1275
MASS.
a total of tl0 in'hes of rain. There I i ii i , L ,
Vm~
vailed, especially the last ten days
of the month. During that period
temperatures averaged ten degreesabove normal and heavy rains
totalling as much as eight and one
half inches fell during the heat
wave. Monthly mean temperatures
were almostalmos~t four degrees above
the normal of 63 degrees and' pre-
cipitation in most areas exceeded
ten inches as compared to an
average of slightly more than
three and · hree
one half inches. The
outlook for September is for
slightly or-about normal for both
temperature and precipitation.
Normals for the reporting stations
are 55.5 degrees 3.75 inches of
rain. There were only a couple of
were a offrost warnings issued', but no
freezing temperatures were. re-
ported. The season continues as
one of the, most frost free in
modern times. Some light hail
fell on a few marshes in the south
on Aug. 30th, but damage was
slight, The stones were reported
small, round and with heavy vine
growth most of the berries were
prp,ted.
e
protected.
Berries Large
Berries continued to grow rapid-
ly during the month. Cup counts
made following the hail found
Searles averaging between 95 and
100, McFarlins 100 and 110 and
Natives 120 and 130. These counts
are all well below the average
for this time of the season and
reflect the good size berries are
expected to get this year. With
heavy vine upright growth result-
ing with fruit in deep, little color-
ing was evidenced by the end of
the month. Some fruit exposed to
the light had' started to sun blush,
but there was little evidence of
seeds starting to color. Coloring
is expected to be late this year
unless Sept. turns cold.
Fine Bud For 1960
Buds for next year developed
rapidly during August and for the
most part were larger than nor-
mal. Some vegetative buds develop-
ed growth {at months end, but
fruit buds were showing signs of
going dormant, as bud scales were
turning red. Budding looks ex-
tremely goo or next year and'
bud counts:ill be made following
8i'
harvest. This condition can be
attributed to the good fertility of
the vines and extra good upright
growth. Considerable double and
even triple budding has been ob-
served.
Fruitworm Loss1960"
At month's endend' fruitworm were
were
finishing their work being in their
seventh and eighth berry. The
worms worked very rapidly due to
the warm weather and were ex-
pected to pupate ex-
well before bar-
vest. This is in direct contrast
to last year, when they worked
well into harvest. From observa-
tions it appears that losses will be
light. Early control gave excellent
results
results.
Harvest About Sept. 21
Even though the season is tens
days to two weeks ahead of normal,
most growers do not plan on start-
ing harvest until September 21,
in order to gain on size and to
get better color. With the use of
mechanical pickers most marshes
are able to complete raking in two
to three weeks. It is estimated that
almost one hundred per cent of
the crop will be mechanically har-
vested and over ninety per cent
rlechanically dried. Most marshes
will be pressed for storage facili-
tes and storage crates are expect-
cd to be in short supply. The
Ct Nschalk Cranberry Company is
ex'ecrimenting with bulk storage
this year.
May Over-Rur
The mid August crop estimate
of 40t5,000 barrels for Wisconsin
appears to the writer as too low.
Last year Wis. produced 340,000
barrels on 4100 acres for about 83
barrels to the acre. This year 4200
acres are expected to be harvested
and as all varieties set exception-
ally well and with excellent berry
size the average yield per acre is
expected to exceed 100, barrels to
the acre for the first time in the
states history. Quality is only ex-
pected to be fair to average due
to the warm, wet growing season
and heavy vine growth.
SUBSCRIBE TO
CRANBERES MAGAZINE
To Select Miss
Cranberry Highway
Of 1960
"iss ICranberry Hlighw ay of
will be selected at specialexercises the weekend of Saturday,
'September 19 (after this issue has
r af ths sue has
to press) and the weekend 'of
Saturday, September 26 at Cranberry
Harvest Festival, Edaville
S h arver, Mass
South Carver, Mass.
er betee the
r wl a ar n the
frs a 0 p. On eth
r pthey e in
sprt costumesa of the I1at
ter date n costumes of their own
selection. On the 26th they will
elein n e t te ll
display any special talenets. On
the 2,7th w e e
judges will make their
decision
Gs m e e n the ages
in d
ummer or winter residents of
'Carver or, of the communities
through which Cranberry Highway
passe. The wi er wi succee
Miss Elear S u f Bsucd
IMiss Elean~or Stahura of Buzziards
cise at Edaville. The crowning
ceremony of the new queen i
tentatively set for a Buzzards
By ball New Years eve.
ESTIMAT
There was no chane in the
current harvest estimate in
U.S.D.A. releases of September 10
from that of the preliminary in
August. It still stood at Massachusetts,
610,000, New Jersey, 110,0100,
Wiscosin, 405,000, Oregon, 94,500
U. S.
total of 1,263,500 barrels.
"STAN" NORTON NAMED
TO STEERING COMMITTEE
John "Stan" Norton, engineering
researcher at Massachusetts Cranberry
Experiment S'tation was recently
appointed to the steering
committee, power and machinery
division of the American Society
of Agricultural Engineers. He
also reecntly presented a paper on
cranberry irrigation at the North
Atlantic Section Meeting of the
Society at the University of Maryland,
College Park, Md',
^^ ^ • » y ed to study German, French or
LYOf^1 ^, hoose Russian
Believes Shrinkage Of Acreage Ine Russian. He choose Russiamrn!~The
Massachusetts Is About At Lowest basic training he had rung h'ip
"Tony" Briggs, Third Generation Grower, feels he is credits upon his return to Harfortunate
in being in both growing and selling ends of yard.
industry in Massachusetts. By majoring in Russian he could
By Clarence Hall also take, English, French and
A young man of Massachusetts, "Tony" Briggs of Plymouth, history in which he was muc
likes the cranberry business and is in it to stay. He is a grower in his interested, also business economics.
own right, and with others to the extent of approximately 147 acres, He woul have been graduated
He is also associated with the important J. J. Beaton Cranberry Com-with the class of 1947, but bepany
and the equally important Beaton's Distributing Agency, both cause of war service he left HAr
in 1949 with a B. A. degree.
of Wareham. He is a third generation grower.ard
growing and the Then came the University of
"I feel I am very fortunate in being in both the
selling end" he says. And, he believes that the present acreage in Massachusetts, studying entomol-
Massachusetts 13,200 (1956) is at about the lowest point it will ogy and farm management with an
,shrink to. Average was 11,300 in 1900 and climbed to its highest point, M. S. degree.
Trained for bog work he entered
15,000 in 1948.
bog management. Among his
In his opinion the marginal teaching mathematics at Harvard.
were the Pemberton and
property has gone out mostly, or Tony attended Plymouth Junior clients
properties at
is going out. "We will have to High School, after that was grad-Carter Whi'tcomb
concentrate on keeping the better aated from Milton Academy in Santuit.
1957 he be-
bogs up, improving them, as they Milton. He then entered Harvard In the spring of
have to carry the poorer pieces University, attending for his fresh-came associated with the J. J.
as
until these less productive but man year; then the war came Beaton Cranberry Company
often potentially good bogs can along. He entered the U. S. Marine manager and superintendent. This
be improved." Air Corps, being assigned to duties includes the active bog manage-
Incidentally, it is interesting in in Texas among other locations. ment, as well as of the Beaton
this topsy-turvey world that He was a pilot with the rating of screenhouse at South Wareham,
Briggs studied Russian while in 2nd lieutenant. He is now a cap-one of the largest in the industry,
the U. S. Marine Corps and later tain in the Marine Reserves. where approximately 125 are
majored in that subject at Har-While in Texas, located at employed. On the bogs at peak of
vard. He is one of probably few Corpus Christi Air Station he was season in harvest time there are
cranberry growers who know the offered study courses. Some select-about 250 engaged. He has. the
Russian language.
Anthony was born April 16,
1925 (by happenstance in New
York City) but was brought up in
historic Plymouth. He is the son
of George R. and Caroline Briggs.
Miss Rose Briggs, his aunt, is an
authority on Plymouth and Pil-
grim history. His father, George
Briggs is a well known grower inaU CYll DL I I
Massachusetts, and was formerly
very active in the affairs of the
late New England Cranberry Sales Retainsfull naturalfavor
Company, and of former Amer-without overwhelming sweetness
ican Cranberry Exchange, later
Eatmor Cranberries, Inc. He CORN P DUCS CO PANY
· -1CORN PRODUCTS COMPANY
operates large holdings in Man-1 e,*Y
omet and Plymouth. He was form-17 Battery Place, New York 4, N.Y.
erly in the automobile business.
of fine products for the food industry...
His grandfather, George R. Manufacturers
Briggs, Sr., brother of Dean and these popular grocery brands for the consumer:
Briggs of Harvard was the pioneer MAZOLA® corn oil * KARO® syrups · BOSCO® chocolate flavored syp
Briggs growerbuilding at Manomet NIAGARA® instant starch * LINIT® dry and liquid starches * KASCOOdog foe
80 -100 acres in about 1880 -1890. NUSOFT® fabric softener rinse * ARQGO corn and gloss starech
The family came to Plymouth from
Cambridge, where he had been
$a~v'~l
supervision of 22 foremen. It is Biggest holding in which Briggs Beaston & Briggs.
his job--to keep production up, to was interested was owned by him-
Jlok ahead and lay out plans: to self, Melville C. Beaton and
(Tony does not say anything
Wil-about this himself, but he is
see that things get done and get liam Stearns of Forges Place, credited with getting increasingdone at the right time. During Plymouth. This consists of 104 production from the bogs hefrost nights he remains at the acres. Seventy-four are in Carver operates for Beaton and the othersBeaton, office and directs opera-on the Shoestring. This is the he is interested' i as the propertions
from the reports of temper-former Atwood' Company prop-ties are being built up and well
alturs that come in from the erty, with Paul Thompson operator. managed.)
various holdings. The other property is in Plympton In growing cranberries, TonyIn his work for Beaton's Dis-on the Wenatuxet river. says, "The importance of propertributing Company, one of the This has also just been sold to timing is invaluable. .A lot of
larger independent agencies, he Eino Harju and Wilho Harju of little details may seem unimporhelps
supervise the screening and Carver. tant at the moment, but -at thepacking for shipments. There are Known as the B. B. S. Cranberry end of ithe season you will find
truck loads and car loadings to Company, Inc., a good deal of they were very important-impor
get out and route the best way to weed work has been done on them 'tant in the results which you get,
likely markets. He assists M. C. by the company, particularly on which is what we are all work-
Beaton in the selling, mostly by the Carver bog cutting down on ing for-good results."
'telephone, but he has not been grasses and rushes. Also a canal ;He believes this is especially
out, "on the road" in selling yet. was dug last winter to improve important in insect control-proper"There's a lot more to it than drainage and there had been a lot timing with the right materials
just making a few telephone calls" of ditch cleaning. and right amounts. He thinks that
he says. . The Plympton property has for more of the crop is los:t-fthrough"You have -to know the markets, the past five years averaged more insects than many . growers real-
where a lot can be sold, and where than 50 barrels per acre. "Bill" ize.
it.cannot, you should know weather Stearns, who Tony considers one He re-emphasized (and prac
conditions the country over. Sell-of the most able growers in the tices) the importance of, "keepinging ,and moving the fresh fruit industry was the manager of these up to what seems like small de-
crop is a hectic period." properties. Several years ago tails, but which really aren't. "InAs to his own holdings or those Stearns bought Southards Marsh, the aggregate they all count up."
in which he is-in partnership they also on the shoestring and doubled He is a little saddened by theconsist of three. The first he owns 7rcduction there. His holdings in advantages in freight rates thatwit h his father, property known, v"^t-res with o hers includs the effect Massachusetts and New
as the Briggs Cranberry Company. W',aterhlouse bog in Plymouth. Jersey adversely .in relation to.
Another one is with Allen Russell Tony and' Mel, in a joint venture, Wisconsin. But he doesn't believe
as well as his father, and this is own1 aZ2 under name that is -out
acres the of Massachusetts going
known as 'Russell Associates. _ __ .. . .
Properties are on Thompson street
in Middleboro and South Meadow l
-
road in Carver. These bogs are
about 15 years old and are planted Brewer Lod
to Early Blacks and Howes. The
bogs have gravity flow. The bog INSURANCE
in Middleboro of 5 acres is rather 40 Broad Street, Boston, Mass.
an exceptional bearer, getting
from 70 to 100 barrels per acre.
The second property he was ARTHUR K. POPE HORACE H. SOULE
interested in was.. at Mashpee on CONVERSE HILL CHARLES M. CUTLER
'the Cape. This is a typical Cape WILLIAM B. PLUMER EBEN A. THACHER
bog of 10 acres all set to Early ROBERT A. SULLIVAN HERBERT R. LANE
,Blacks. It was a part of the EDWARD H. LEARNARD VINCENT M. WILSON
former Pemberton & Whitcomb
bogs. There has been a weed prob-JR.
lem here, with average production
being 35 to 40 barrels per acre.; I fThis is a dry bog with no frost erving the People o New England
protection, but winter flowage.
Since this aiticle was written S e 1
this bog has been sold to Raymond .
'oorse and his son, Paul,
Bight.
of business because of this.
"The bogs which are now in good
shape", are supporting the mar-
ginal ones. The good ones should
be kept in good shape and in time
I think some of the marginal ones
may be improved -and brought
back to beariAig, if business con-
ditions '-waranthe
it" reiterated.
"The ':e-hards are still in the
cranberry business, and I think
these will hang on and we have
about reached the limit of shrink-
age here 'in Massachusetts."
He feels that, while the growing
of large crops per acre is impor-
tant in keeping unit costs down,
but that this can reach a point
diminishing returns. By this he
means, that too much, money may
be spent to gain top production;
"It is the net return which is the
real' objective."
!He touched on the Cranberry
Institute. "This should be an organ
iz'ation solely and completely run
by interested growers. Some grow-
ers are too apathetic to their own
interests. The Institute at present
is too much controlled by the dis-
tributing or marketing end'. It is
an unfortunate fact, that this lack
of the sense of responsibility to
the industry on the part of many
, -g.„
growers, does exist.".
grower.s swold
spsets-
Briggs would -even propose a
growers' union, that is, a getting
together of growers themselves to'
help control their own destiny.
once gotten in balance, a-point*:
which must be obvious, there would
be no need for price cutting by
any distributor."
Tony, although a busy man has
a lot-of other interests. He'is fond
of sports, played football and
hockey both in school and college.
He likes tennis and swimming and
is a member of the popular sport
of skin diving with aqua-lung.
He has gone for vacations in the
winter to the Virgin Islands. He
also goes skiing. Another diversion
he. likes when he finds time is
refinishing old furniture and mak-
ing new.
He is on the Board of directors
of the Jordon Hospital in Ply-
mouth, Cape Cod Cranberry
Growers' Association, and Beaton
Distributing Agency.
He is the father of two children,
ussell and Babara Briggs ages
7 and 8/2 respectively. He makes
his home on Front St in Marion.
uCen S ray Pays
e To Long
e
e l es
At the 29th Annual Meeting of
Ocean Spray. Cranberries, I.,the
Clerk, Hanson; Miss Sue Pitmaii,'
Office Manager and Director ,of
Personnel, Middleboro; Wareham
plant and office -John Cecchi,
Shipping Clerk, Sagamore; Dante'
L. Cremonini, Machine Operator,
Sagamore; Mario Lince, Plant
Manager, Sagamore; Ellis Morey,
General Utility, West Wareham.
From Bordentown, New Jersey,
plant and office -Enoch F. Bills,
Plant Manager, Bordentown; Os
wald' Carter, Mechanic, New Egypt'
Miss Lavinia H'ockenbury, Chief
Clerk, Trenton; Harold King,
Cook, New Egypt; Miss M'ae King,
Shipping Clerk, New Egypt; Miss
Rose McDevitt, Labeler, New
Egypt; and Daniel Tronco, Re
ceiver and Shipper, New Egypt.
From North Chicago, Illinoise,
plant and office -Lester Haines,
Fresh Cranberry Sales Manager,
Hinsdale; Miss Edna McKillup,
Chief Clerk, Chicago, and from
Markham, Washington, plant and
office, Mrs. Maud O'Brien, C'hief
Clerk, Grayland.
FOREIGN VISITORS
MASS. STATION
Dr. e Gve, a horticulturist
te Experiment Sta
last mionth in Hanson, Massachu-ornu Denmak, visited
does exist. 'Cranberry Station in East
evnsthe
4-4-~ ~Ambrowers
. setts, Ambrose E. S'1evens, G-en
exn . .r 'Wareham September 8. He was
eral Manager and Executive Vice
, .o 1 .n~ .~.~ '-'interested in blueberries and cran-
President of the national cran]
erry growers' cooperative, paid
tribute to 21 employees who have
berries and the possibility of their
culture in Denmark. During the
t e
past year, Dr. Groven has been
y at n
doing advanced study at Cornell
Uieit.
University.
Dr. Otto Bunemann, a horticul-
Instiute of Po
turist from the Institute of ~Pom-
H
ology, Hannover, Germany, Was
in cranberries, their
interested in cranberries, their
nutrition and soils. Dr. Bunemann
nutrition and soils. Dr. Bunemann
Cranberry Station
visited' the Cranberry Station
September 9 before sailing home
September 12 He had been at
State University for post
'Michigan State University for post
doctorate study during the past
doctorate study .during the past
year
FIRST MASS FROST
First Massachusetts frost occured
on nights of Sept. 16, when
27 was reached and 'on the 17th
when 22 and many mid-twenties
were reported. All flowable bogs,
were under and little if any serious
damage was expected.
;inti
eatohs Distributing, is Agency
Beaton's is served the well for
Distributing Agency
of course, one of the largest inde-
pendents and has been so for
many years. Naturally, Briggs
-. ..
believes in the existence of the
independent. .
"A one-point 'view is developed
in any business when everything
'gets into one hand" he asserts.
"Healthy competition is valuable.
People-tend to' get lackadaisical
when' things are going too well.
Th'e market must -be kept on its
toes." .
"Healthy competition in selling
is good for the grower. A distrib-
utor 'must haye a-keen sense of
responsibility toward' the grower.
It is the grower who is the ultimate
foundation of the cranberry bus-
iness, . ,
"If supply and demand could be
organization
25 years or more. A large scroll,
bearing the names, now adorns the
Hanson plant.
..~ . .
In commending the "faithful
and loyal employees, dedicated to
the success of this enterprise"
Ml-. Stevens stated, "They have
devoted to Ocean Spray and to
cranberry growers the best years
of their lives."Michigan
'Lauded were: From Massachu-
setts, Hanson processing plant
and office -Mrs. Mary Atwood,
Machine Operator, Hanson; Al-
ton Belknap, Machine Operator,
Bryantville; Lyman Douglas,
Maintenance, Hanson; James A.
MacLellan, IPlant Manager Fresh,
Hanson; H. Gordon Mann,
Processed' Sales Manager, H'an-
son; 'Mrs. Lucy Morse, Shipping
Manager Stevens'
Anniut al Report
(-Editor's Note: As there was
al brief summary of the report of
General Mana:er and Executive
general Managner
VicePresident Ambrose E.
'S'teven's annual report at meet-
ing of Ocean Spray corr
Cranberries,
Inc., in the last issue a more com-
plete report follows. We belnieve
'this report important and interest-
ing to all growers. Ocean Spray
now handles about 75 percent of
the total crop.) as
"rWe met here last year against
'a background of three successive
pools closed' at what was consid-
ered at best, -an unsatisfactory
level. That meeting was marked
by pronounced patience on your
part to see, what the. business
would do under new management.
There was a feeling of . . "Hold
your fire" ' "Give him a
hance . . .We have suffered
long, we can take it a little
longer."
Your courage and your forti-
tude, your forbearance and char-
ac ter have been helpful and en-
couraging. They begin to show
signs of paying off.
As we meet here again, one year
later and one year older, it is
against a background of one itpool,is
te 1957 pool, havicept
better than any of us, including
your Manager, expected. It is
possible we have turned a corner.
It is possible thaat a long-termtrend has, been started in the rightdirection of consistent earnings
for our patrons. I do noot know
,oand dly t is and
hope ithat pur-
orhases to makeit so. Only
Sth for is
sure. iou
time witoll tell.
Fir we st,established a uniform
price at .all shipping points,
Thesetactics permitted our buyers
more Ocean Spray fresh cran-
Second, we established aupuniform
Howes. 'Third, we had a consis-
priomtce for-all vprograriet ies,excepd
Houres. Third we h, aadconss-
'tent price throughout the season!
Thffes ered buyers the first
our forains.
and dealers to mak theire pur-
chases with confidence and eno
aOcbled them m or atten-
to devote e
tioa to selling and merchandising.
'To he resultp-our cusomersagin tosell
more ,Ocean -Spray fresh cran-
beuries, we stepped up our salesh
;promotion program, intensified
Fruit publicty of ane
cvluampaign,
offered our buyers for the first
time, a merchandising service
coatract t defray cost of
o the
Ocean Spray mentions in those
their
advertisements.
'The result was encouraging to
us and to our trad'e. Our Fresh
'Fruit Sales volume of 235,000,
barrels, 'equivalent to 2,8,00,000G
'
s;ales price'for the'seasona waslover
'0,111 ~ .......
iwand
oonly s (,Edt Not::t:ws: .~i: ~:
s
c
ya11 u '
I
how we were going to sell them
ho long it would take. May
I assure you, that those of us at
. rheadqu:::;....iedarters wondered and wor
r too. Increases in the so-called
off season whittled away month
by month at the excess. As of the
first of August, the excess over
the previous year was d'on to
more manageable proportions.
On that date, we announced to
our canned goods customers a
arefully prepared early shipment
planI Essentially the progrTam pro
vides that, in consideration of the
customer having his order in our
hands by August 25th and accepting
our shipping plan of 1/3 delivecry
in August, 1/3 in Septemberand 1/ in October, we will shiphim 8 cases billed as 7. What
this amounts to is a temporary
price reduction applying only to
our No. 1 size of Ocean SprayJellied and whole berry sauce. It
should have the effect of providing
a consumer price of 2 cans
for 39'c immediately, in those
markets accounting for about 60y%
of our canned sauce volume.
'Of course, we cannot actually
$16 per barrel, and our net return close the pool until every barrel in
on fresh berries was over $10 per 'it is shipped and billed. We anti-
barrel. cipate a pool closing of about the
Merchandising plans for se s date as year ago, and
a a
resh rhe ing cash return for the pool somewhat
tFresh Fruit from the forthcomingr
harvest have been prepared. Ex-comparable to the 1957 pool.
foar the price, they have been Last but not least of improve-
announced. They have been well ment in our sales picture, is Ocean
received by the trade. ISpray Cranberry Juice Cocktail.
Much credit for the improve-Our T aNw advertising
Engand
ment just noted goes to Lester campaign starting last July, at
Haines, our fresh fruit sales th time of the noductin of
Manager, and to Gilbert Beaton, the quart size has really paid ff.
of Novemberue, annual reportma
The for the fiscal
year endsing May 31, 1959, shoe mu also t due credit
last s give to
dollar int manager.t over
period 121/0felllittleup over the pre-years have improved close to 60%.
n st sales for the 12-monthocktail sales the last 2
before. Buta most of us are mored a O additioen of Vitamsins C.
vious We o gButmonth for year 12di
gains. ybefore.'Startingmostwouldwithustheare more les the fiscal ast
isales in total d isposition of While not as yet having the
plterested
ofthe19l58 pool. v of iadvertising
benefit support,
'Processed goods sales have been cocktail outside of New England
Processed goods sales our beenhis-that saousideof Englandfor
havein cocktail New
moving forward and making shows steady gains. To~tel coc'ktail
tory, exceparting with the month sales for the fiscal year as indi-
of processedrecordportgoodsthe ced in annual a
November, show
sales in each of 8 out of the last gain of 36.onis a of
to Ths top a
9 months ahead ofthe tof for the previous year.
have been gain 23%
previousyear. Only the month of Thus cocktail sales over the re-ast
2
April fell a litotle behind the pre-ydispositionhaveimproved' close to 60.heme
lears
vious year. We would get much To qualify these statements and
The 1958 pool of 843,000 barrels, "'that cocktail in its true perspec-
-of these last 9 months, we have tive however, it needs to be noted
had the biar sinales in our his-th cocktail sales account
gest NCA, at for
tory, excep for t the further act only 45,00M0 barrels out of a pool
that as good as the recordmore cases
was,
the relatively and traditionally low
level for as
months, you
knor,-does not have too greatbearing on total pool disposition.
'The 1958 pool of 843,000 b~arrels,
the largest in NCA, despite our
successful Fresh Fruit Sales, pro-
before, 1%.rha~ps you wondered
'ofcbarrels,843,000 a
merely 5gazines
ontribuhoution t a o pooltotal dispo
sition.
Starting last October, we released
our new advertising theme
"'Eat' Ocean
The Natural
Meat." This
vision s'o',ts
Spray Every Day Mate
for Every
selling message was
in 20 selected q~ities
last Fall and this Spring.
'We are impelled to believe that
this new selling message for
Ocean Spray has had a great deal
to do with increasing, in some
degree, more frequent consumer
use of our products, thereby
bringing about our increased sales.
Something did it beside the wit
and charm of our brokers and
our salesmen.
ISupporting our advertising is a
steady flow of material sent from
our Crarberry Kitchen by Mrs.
Janet Taylor and her Assistant,
iMiss Jean Griffin, to newspaper
and magazine Food Editors, to
radio and television stations, as
well as to Home Economics Teach-
ers across the land. Much of this
material is used, and is just as
valuable in stimulating usage of
Ocean Spray as our paid adver-
tisements. In addition, from Miss
'Betty Buchan's office emanates a
continuous flow of publicity and
sales helps.
Supportin our sales besides
our advertising, we have put a
steady str eam promotions
of sales
nto effect sice ofsales promotons
inrto effect since our annual meet
ing last year. At that time, we
h ad our we
just released Early Ship-
had just released our Early Ship-
ment Plan for 1958. This was
immediately followed by our Buy
2 Sale."
inRight after the holidays, we
introduced our handvsome and
useful "How to S ave Money on
Meat" book, which was well re-
ceived, and is still pulling approx-
imately 1,000 requests per week!
'In March, we offered our trade
a special Easter sales promotion.
'This was immediately followed
in early Spring by our barbecue
knife sales promotion. On top of
that, in June we organized and
released our "Clickin' With Chick-
en" sales promotion that has
proven most effective in an other-
wise dull sales season.
Ocean Spray distribution in
grocery stores remains at a high
level, comparable with Campbell
Soup and Jell-O. It is still true,
at this meeting as it was last year,
that what we need most is for
more people to use Ocean Sprayproducts more often. To accomp-
lish this, unrelenting drive and
push are a must. "Keeping ever-
lastingly at it" is the watchword
of our advertising, sales and sales
promotion.
In America, statistics show that
23% of food is consumed a'wayfrom home premises. 'We do
about 3% of our Ocean SprayiSauce business in hotels, restau-
rants, schools, hospitals, called
institutions in trade terminology.
We are doing 3% when we should
do 20%. And when you are s'erved
cranberry sauce in a restaurant,
what do you usually get? A
paper thimble-full you can eat in
one bite.
To take advantage of what
seems like a great sales oppor-
tunity, and to fill a long-felt
need, we have organized an
Institutional Sales Department.
As noted in the annualreport,
our processing plants handled a
larger volume than ever before,
packing 135,000,000' cans and
bottles in the fiscal ye conomy
9 year. Economy
and quality maintenance charac-
terize our production.
.Despite the fact that the past
fiscal year was one of generally
rsng pries, we actually pur-
chased most of our supplies at
figures lower than the year before.
This may be attributed to improve-
ment in our purchasing methods.
'Most of our supplies are now
bought on a sealed bid basis. In
addition, we have implemented our
policy of purchasing the same item
from at least two suppliers.
As staed in the annual report,
'ou cost of manufactured goods
including supplies was 49% of
sales in 1958. In 1959, it was
44%. This improvement of 5%
translates into a saving of 54c per
'barrel, a fine accomplishment for
hich P ment
our operat department
deserves much credit.
Working hand-in-hand with Pro-
duction and Marketing, our Re-
search and technical development
department has been involved in
a great multiplicity of things. Toppriority has been assigned this
pirthsbe twoa'indtiimportant
department for
projects . ..
1. The development of a method
for making better whole sauce.
2. The development of a method
of making cocktail to permit
us to use berries from all areas,
and to reduce the cost of pro-
cessing.
In the areas of Finance and
Accounting, progress ha's been
steady, if not spectacular. It is
seldom spectacular in the average
run of corporate enterprises. Our
insurance program has been re-
viewed by a firm of outside com-
Detent authorities and found to
be adequate and economical in the
main.
The Springfield Bank ha's de-
dared its willingness to again give
us an unsecured line of credit of
$6,000,000 for working capital for
the coming season. About this
time last year, we started borrow-
ing seasonal money from the
Bank. Our seasonal loans reached
a peak of $3;500,000 in midNov-
ember. On December 16th, we re-
paid the Bank in full.
Our term loan at the Spring-
field Bank, once 'over $4,100,000
is down to $709,000. It is expectedthat we will discharge half this
amlount from retains from the
1958 pool, and make final settle
ment at the close of the 1959 pool.
Figures from our Accounting De
partment are now current, accurate
and reliable. Our system of con
trols, including budgetary control
and inventory costs and controls,
furnish Management routinely with
unassailable facts pertinent and
necessary t mpotant d
necessary to important decision-
making
ur organzation is workingwell
together in a spirit of team plan.
Much of the progress we have
made is due to this, and to the
managers of the respective de
'partments . . . For Finance-
Assistant Treasurer Jack Har
riott; For Accounting -Controller
Ed Gaughan; For Operations
Ken Garside; For Research and
Technical Development -Bill
Hiampton; For Marketing -Larry
Proesch; For Advertising and
Public Relations -Drew Flegal;
For Personnel -Miss Sue Pitman.
iDuring the past year, our
Board of Directors has played an
integral part in our progress. Their
understanding of our problems and
their support of your manager
has been exceedingly helpful.
They have been untiring in their
efforts to direct the affairs of
efforts to direct the affairs of
this business into better channels,
anld to better returns for our
trons
As a holly-oned farmers'
co-operative, Ocean Spray seems
t proving a good home
an increasing number of cranberrr
growers. Ocean Spray handleed
from the 1958 h , as
kno, 75% of all cranberries
grown
As has been said before, the
only excuse for the existence of
a growers' cooperative and the
staff who manage it, consistent
with the discharge of the coopera
tv's resonsibility to the publc
s to maks as mu money as
possible for its atrons. Yo
manager and his staff are dedi
catedto you and to this purpose.
u progress to date, if not spec
tacular, has been steady. With
yourhelp, we have only one goal
the production of consistent
earnings for you year after year
at a satisfactory level
WILL PURCHASE
I S r
Shaes
National Cranberry
Association Stock
^s Writel
A TE
I . S. UAR I
' Vineyard Haven, Mass.
and mark envelope
I* personal
.... .
;';'
To A excess 150
acre."
:"Wha~i~~i~s~ , , He served in the U.S. Navy
during World War II, in the far
Aves B e T n 10 B r e yield in of barrels per
.Long
ewesternBeach, Washington, _:~~~i~ _e Pacific and took part in
the invasion of Okinowa and saw
directoraactionattheendofabrief off' Ja pan. He was gunners
mate, 3rd class.
Forty years of age he is married,
his wife's name being Mary ands
the couple has two sons, Carl,
His ryor h ws ite isoe17, and Eric, 21/2.
He says he is "not a joiner",
his affiliations being few. He is
secretary of the Long Beach Liobns
t
club and president of the Ilwaco..
(Washington) Parents-Teachers'
justcabut Srayn aefrAssociiation. is also member
that e :o He a
of the Long Beach Cranbnerry
Club.
aton. tak. .He succeeds Leonard' G. Mordris
v i 11of Long Beach, who resigned his
directorship when he sold his
cranberry property.
New Jersey
Summer Meeting
The ninetieth summer meeting
of the American Cranberry Growers'
Association, the nation's oldest
cranberry organization, was held'
at Clayton's Cabin, Cedar Bridge,
August 25. President Hobart Gardner
presided.
Highlight of the program was
the presentation of a cash gift to
Chararles A. Doehlert, the retiring
Secretary of the group. In recognition
of his 32 years of service to
the cranberry industry in the
Norman I. Brateng, Ocean Spray Director capacity of editor, research horti
culturist and secretary-treasurer
Averages Better Than 150Barrels To Acre of this Association for 15 years,
'What's your hobby?" was the Mrateng was raised and attended Mr Doehlert was also presented
with a resolution of appreciation
question 'asked Norman I. Brateng, schools in Washington. Before for his devoted work in behalf of
Long Beach, Washington, new entering cranberries he was in the growers.
Ocean. iSpray Cranberries, Inc. the contracting business. He has Statistics
director at the end of a brief had an interest in cranberries for E. R. Nordberg, Agricultural
interview. about nine years but did not be-Statistician of the U.S.D.A., gave
" ' the summer estimate for the nation
His reply was, "I guess it is come a full-time grower until and the various states. Ne
just growing cranberries. This :~1954 at which time he bought his Jersey's estimate was given at
takes up all my-time. I do like father's bog at Long Beach. 110,000 barrels, 29% above the
10-year average ;and only 2% less
to take an interest in photography, The bog consisted of six acres, aaere ad on 2
than the record crop of 1953. An
also." Mr. Brateng made his first planted to the McFarlin variety. interesting statistic reported by
visit to the M.assachusetts cran-To this he has added two acres Nordberg was the fact that of
berry area last month, attending and.plans more. He has a sprink-the growers in N. J. producing
not only the annuahrmeeting of ::ler system to control frost andmuch
acreage as last year was reported,.
:or
Cod Cranberry Growers' Associ-!reel method of harvesting, barrels reported about the same
ati!n. ;~?i:"I have been fortunate" he acreage. Mr. Nordberg also pointed
.....in W.stern Minnesota, says, m~destl~T" in receiving a out that in nine of the past ten
years the August estimate has been
Twepve
Oc:a:in Spray, but that of Cape irrigation. He uses the water while those growing over 1,000
low, so that N. J. may still have a
record crop.
Water Project '
George Moorhead, N. J. Dept. of
Conservation and Development,
spoke on the Lebanon Forest Water
Project. This is a cooperative pro-
ject enlisting scientists from Rut-
gers University, the Geodetic Sur-
vey and the Forest Service, in
which studies are being conducted
to determine ecological changes
and the effect on ground water
resources of various agricultural
practices. This is a long term
project of vital concern to cran-
berry growers and concrete results
have not yet been obtained.
'Carl B. Cranmer, N. J. Dept.
of Conservation and Development,
described prescribed burning as an
effective tool in controlling the
pine dominance of South Jersey
forests and in making effective
barriers in prevention of spread
of forest fires to cranberry bogs.
In recent years large fires, which
consumed thousands of acres of
forest and jumped highways and
streams, were effectively stopped
when they reached areas which
had received prescribed burning
treatments for several years.
* Tipworm
Philip E. Marucci, entomologist
at the N. J. Cranberry and Blue-
berry Research Laboratory, empha-
sized the importance of tipworm
control in New Jersey cranberry
production. Late held and sanded
bogs, previously thought to be
relatively immune to tipworm
altta~ck, wYrie being severely
damaged by this insect in 1959
with destruction of upright tips
running as high as 82%. D~ata
was presented to show that the
iSparganothis fruitworm is becom-
ing increasingly more diffilcult to
control with DDT alone, while
parathion plus DDT continued to
be effective.
-Richard Marston, Soil Conser-
vation Service, described the type
of services technicians of this
agency could perform for the cran-
These de-
bageny grcoulder rm ile
berry grower. These include determination
of water sources, and
helping to plan in construction of
reservoirs, ditches, dams, sluices,
leveling and erosian control.
Earl Propst described types of
soil conservation work eligible for
payments' and procedures involved.
'Fred Watts discussed the role
of the N. J. State Dept. of Labor
in assisting cranberry growers at
harvest time. Application for sea-
sonal labor needs must be made
sonal labor needs must be made
30 days in advance of the need.
Qualified available local labor
must be used before recruitment
outside the area is undertaken.
The large apple crop in N. J. may
cause a competition for agriyul-
tural labor this fall.
New Water Bill
Joseph Palmer, reporting for
the Water Policy Committee, urged
growers to continue their repre-
sentations to legislators regarding
their opposition to the rationing
provision of the proposed new
water bill. The change in phil-
osophy of water use in New Jersey
from the "Prior Use" to the
"Equitable Apportionment" .con-
cept could have a very grave con-
sequence to the cranberry indus-
try in this State. John Cutts
strongly supported Palmer's views
'and' urged growers to exercise
their democratic prerogative by
letting their Senators and Repre-
sentatives know how they feel. He
also spoke against a proposed bill
which purports to license all well
drillers, making it illegal for
growers to drive their own wells.
Tax Situation
Edward Lipman, speaking for
the Tax Committee, stated that
the 100 tax assessment of all
N. J. property which has been
ordered by a recent decision of
the N. J. Supreme Court can be
highly detrimental to the cranberry
industry. Tax cost under this sys-
tem may rise to as high as $2 a
barrel unless a more realistic out-
look is adopted in the new tax bill
in consideration.
William S. Haines proposed ain
motion that a State Bog Commit-
tee be formed for the purpose of
'petitioning the Experiment Sta-
tion to build a State bog in the
ha Tract the hear
-the N. J. cranberry area. This
motion was unanimously carried.
Philip Marucci was elected as
secretary of the Association to
succeed the retiring Doeh'lert, who
will connue as treasurer.
Institution Sales
CampaignLaunched
By Ocean Spray
Ocean Spray will launch a
broadened Institutional sales pro-
gram Ithis fall to be headed by
William 'G. Hutchinson, formerly
with the Cling Peach Advilsory
Board, according to an announce-
ment from Ambrose E. Stevens,
Ocean Spray's general manager
and executive vice president.
Mr. Stevens stated that Ocean
Spray has long been aware of the
importance of the volume feeding
business in the United States and
plans for the broadening of Ocean
Spray's service to the hotel and
restaurant trade will begin im-
.It's
mediately under Mr. Hutchinson's
direction. First -step will be the
development of a new series of
quality cranberry-.recipes and. sellingador
de.
Mr Huthinson has been with
the Cling Peach Advisory'oard
in San Francisco for the past ten
years, the last four years as' Institutional
merchandisin'g rnana
r; i s
ger. His experience in des the
developing and execution of advertising
and promotional programs,
public relations and organizational
w restauan nd llied
...
associations.
Previously, he was with Derby
Foods, I'c., ,in Chicago,; first as
retailsaesmian and-later as
wholesale salesman, and for sever
al years he conducted his own food
brokerage business in Philadelphia
He attended the University of
Pennsylvania and served with the
U. S. Navy during World War II.
He ,is a member of the Industry
Relations mittee of In tu-
al Foo anate
tional Food Manufacturers Association.
In his new position as sales
manager, institutional at Ocean
Hans
Spray headquarters in Hanson,
.Massachusetts, he 'will work directly
with Larry, E, iProehsch,
Marketing Director. He and Mrs.
Hutchinson will maketheir home
in Duxbury, Massachusetts.
MASS. STATE TO
ERECTCRANBERRY:
ERECT CRANBERRY
GHWAY N
Official Massachusets State
mark the new Cranberry
Highway between Middleboro and
Orleans, a distance of 63 miles,
are being made anid will be erected
for the guidance. of those who
use this highway to Cape Cod.'
"This welcome news has ;ome
to us from the State Public Works
Department" said Robert S. Fug
ere, president of the. Cranberry
Highway Association. He 'also
added that many members of the
association now have private signs
set up on their business properties.
People are always willing to get
together-the hitch comes when
they try to work together.
a waste of time to explain
your actions -people prefer to
draw their own conclusions.
....Thirteen
·if , iB" i *tto
Washington, Station
aD {monium.,rt
10C9
ReportI 1959
(Eitor's: o g is
(Editor's NNote: tethe following is
a summary^ of the work carried on
at the Cranberry-Blueberry Ex-
periment Station at Long Beach,
and also Grayland area. It is
signed by Dr. Charles C. Doughty,
by Dr. Charles C.nDoughty
station director and Dr. Folke
Johnson and Dr. Maksis Eglitis of
the Western Washington Ex-
periment Station.)
II FERTILIZER TREATMENTS
During the 1958 season, a nutri-
culture experiment on cranberries
was started in the greenhouse.
Two gallon stone jars were filled
with pea gravel cranberriesi
and cranberries
were planted in the gravel. Nu-
trient solutions were formulated
and Ipumped up through the gravel
to provide for the
nutrients cran
to provide far cranberries.
'Complete solutions con-
taminig all necessary nutrients,
nitrogen,phosphate, potash iron
nitrogen, nhosphate, potash, iron,
zinc, manganese, magnesium, sul-
fur, copper, calcium, and moliyb-
denum were used in part of the
ars, while solutions which were
jars, were
laciki~ng one or Im~ore of the~se
lacking oneor more these
elements were used in others.
The only definite symptomswhich were were hat
produced y
which were were what
appeared to be from drought con-
ditions. Pea gravel appears-to be
appears to
too coarse for the fine roots which
too coarse for the fine roots which
cranberries have. Some zinc and
iron symptoms appeared butwere
not definite enough. This ex~peri
not This experi-
ment will have be repeated to
ment have be
will to
during the 1959 and 1960 seasons
and a finer grade of gravel or
coarse sand will be used.
coarseill sand
The field plots on nitrogen and
phosphate-potash tests show about
the same results for 19>57 and
1958 as previously reported for
19'56.
In the nitrogen trials, which
consisted of four types of nitrogen
fertilizers -nitrate of soda, am-
monium sulphate, anmonium ni-
trate, and urea -the 1957 data
showed no difference in total
yield between ammonium sulphate
ammonium nitrate and urea. All
three produced considerably high-
er yields than sodium nitrate. In
'1958 the data indicates a differ-
ence in total yield between all
Fourteen
four fertilizers. Ammonium sul-
fate was highest, then urea, am-
nitrate, and nitrate of
soda followed in that order. All
plotsi were fertilized at the rate of
20 lbs. or actual nitrogen per .acre.
Four times of application -20 lbs.
fall, 10 lbs. fall plus 10 lbs. spring,
20 lbs. spring, and 10 lbs. spring
plus 10 lb's. after bloom were
used.
In 1957 the spring application
of ammonium sulfate was the
highest, with urea in the fall or
in the spring a close second, and
a split appliration of urea in the
:spring ,plus urea after bloom,,
third. The 1958 data is somewhat
limited because of the severe frost
on iMay 12, 11958. However, there
is some indication that the split
aapplisation of urea at 10 lbs. ac-
tual nitrogen after bloom was the
highest yield.
This data indicates that urea
could be used whenever the vines
appear to need it. Ammonium sul-
^fate is in the
(20-0-0) best used
spring before growth starts. Am-
moniunm phosphate (16-20-0) or
11-48-0) could be used with ef-
fectiveness equal to ammonium
sulphate.
Phosphate and potash appear to
have had in 195:8, from an appli-
cation of 20-160-0, a significant
cation of 2P-160-0, a psignificant
increase over the control appli-
cation of 20-0-0. In 1957, a small
increase was obtained from an ap-
plication of 20.-80-2,00, however,
placation of 20-80-2-00, hoever,
iwas not large enogh to pay
_p .n
for the expense of applying the
fertilizer Similar phosphate-pot-
ash trials were applied in
field plots in Grayland with very
little response while trals in
North Beach produced very good
results. This indicates that the re-
sponse to phosphate or potash
would depend on the condition
of the bog itself.
Several points to be considered
in fertilizer applications are as
follows:
1. Good drainage and irrigation
are essential for the best re-
sponse from fertilizer.
2. Off-color foliage similar to
nitrogen deficiency may be
caused by insect and disease in-
jury.
3. Apply dry fertilizer on dry
vines only.
4. Urea and liquid fertilizers
may be applied with regular
,spray mixtures.
The Massachusetts Experiment
Station states that under their
conditions, they obtain the best
quality fruit from a fertilizer with
a 1-2-1 ntrogren-pphosphate-potash
ratio. Where viine growth is de
sired they use a 1-1-1 ratio fertilizer.
One thing to keep in mind
is that on heavy vines that an
nually make a vigorous growth
less nitrogen fertilizer needs to
be applied.
III GROWTH REGULATORUS
In the series of tests concluded
in 1957, fourteen different chemi
cals were tested for their ability
to increase yield on cranberries.
Of this group NAA (naphthalene
acetic acid), 2,4,5-TP (2,4,5
trichlorophenoxypropionic acid),
NOA (naphthoxyacetic acid), Dur
a s e t (N-meta-to'lylipfhthalamic
acid), and IPC, (O'-iscpropyl-n-
p;henyl carbonate) produced 'slight
increases in fruit set. CLPA
(para-chloorophenoxyacetic acid),
when applied at the close of the
blossoming season in 1955, caused
an increase in the number of blos
somsi set per square foot hence
,an increase in yield in 1956. No
effect was found in 19.57 when
similar tests were made. Faill applications
of 2,4,5-T, 2,4,'5-TiP, and
(24-dichlorophenoxyacetic
acid) were made in 1958 at very
low concentrations 2.5 to 10 parts
per million. Further tests of several
of these chemicals will be
made in 1959 to determine their
effect on increasing the number
of blossoms per square foot.
IV BREEDING CRANBERRIES
AND BLUEBERRIES
A variety block of cranberries
was established in 1,957. In this
block are planted app'roximiately
65 varieties and seedlings. Thirteen
seedlings developed by
this experiment station are in-
eluded. Named varieties are Wilcox,
Stevens, Beckwith, Voe's
Pride, Searls, Hiowes, Holeiston,
and a Wisconsin strain of 'Mc-
Farlin. The remainder are seedlings
from 'Massaclhusetts and
iNew Jersey. The following var
(CONTINUED ON PAGE 16)
ISSUE OF SEPTEMBER 1959
Vol. 24 -No. 5
WE BELIEVE THE CROP WILL SELL
Once again the battle of the harvest
and of the selling of the crop is on. There
appears no
no doubt but that the will
appears crop
be a big one even though harvest is not
much more than beginning as we write
this.
The season has been late in most
areas with intense heat and humidity
areas . . . ^ T^ .11LEO
delaying ripening in the East and also
in Wisconsin. It is noteworthy in that
state that several who are usually accurate
in their estimates, now figure there will
be an over-run of the preliminary fore-
cast of 405,000 barrels. Noteworthy also
is the estimate that the crop will be about
90 percent mechanically dried and approx-
imately 100 percent mechanically picked.
But even more important that, for the first
time, the state average may be more than
100 barrels to the acre. Last year it was
about 83.
As an industry it would seem we
have learned to grow cranberries, and
there is the ever-increasing problem of
how to sell so many cranberries. There
is certainly good news in the announcement
of Ambrose E. Stevens, on August
31 that there were sufficient orders to
sell out the entire Ocean Spray 1958 crop.
Today the newly-named Ocean Spray
Cranberries, Inc. controls about 75 per-
cent of total production. It was most
encouraging that there was a spirit of
more than mild optimism as to the future
of the industry at the annual meeting at
Hanson.
We, of course, have no part in the
selling of cranberries and it is easy to
say--but we believe even this big crop
can be moved at prices which will give
growers a net again this year.
We base this a good deal, plus Ocean
Spray's aggressive selling campaign on
such a large percentage of the crop, (and
equal aggression on the part of Independ-
ents) on the fact there was orderly market-
ing of the crop last year. For the first
time in several years buyers felt more
sure of themselves. This left a good taste
CLARENCE J. HALL
Editor and Publisher
EDITH S. HALAssociateditor
c ^ ^ Wareham, Massachusetts
SUBSCRIPTIONS, $3.50 Per
Year, FOREIGN, $4.50
CORRESPONDENTS-ADVISORS
Wisconsin
A. SORENSON
LEO A. SORENSON
Cranberry Consultant
Wisconsin Rapids
Wisconsin
Washington
Dr. CHIARLErS C. Dp GHTY
Long Beach, Wash.
-
Oregon
Coquille, Ore.
Massachusetts
Dr. CHEJSTER E. CROSS
Director Mass. Cranberry Experiment Station
East Wareham, Mass.
EDWARD K. KINAPP
Barnstable County Agricultural Agent
OSCAR S JOHNSON
Barnstable, Mass.
New Jersey
P. E. MARUCCI
New Jersey Cranberry
Pemberton,
in the mouth of the
this good will will
year's dealing.
and Blueberry Station
New Jersey
trade. We believe
carry-over into this
There seems to be always something
new coming up to contend with. New
Jersey growers, as reported in the story
of the summer meeting of American Cranberry
Growers' Association is faced with
a real threat to the industry. The new
100 percent taxation plan in that state
and the fact growers may have to pay for
use of water could work additional hardships
on the growers. It is fortunate that
several have taken these matters to heart
and are voluntarilly representing the
growers in fighting these proposed increases
in cost in doing business.
Fifteen
WASHINGTON REPORT
(CONTINUED FROM PAGE 14)
ieties ihave been planted for trial
on other bogs in Washington and
Oregon: Wilcox, Stevens, Mass. 28
and 17, and W.S.C. No.s 10i8, 93,
72, 118 and 96. Small plots of
cranberries will be planted in the
greenhouse for further develop-
.and breeding of new varieties.
Cuttings from 21615 seedlings
....-•
.iiiiiiiiiii:iiiiiiiiing
M. OWER
from a cross of the high bush
bluberry and a wild deciduos
mountain blueberry were rooted
and set in nursery plots fo r fur-
ther trials. Cross pollinations were
made with seventeen blueberry
varieties and a wild evergreen
blueberry from Colombia, South
Amritca,, (Vacciniurm mejridion-
elle). Several characteristics vial-
u^a'ble to commercial blueberry
growing are a part of the Colom-
-bian blueberry's growth habit, i.e.,
eveness of ripening, holding to
the bush till all are ripe, and bear-
in bunches.
V CRA N ERR D S A Ethe
CONTROL
'This phase of the cranberrywork was conducted in coopera-
tion with Drs. Folk Johnson and
MaksisElith Drs. eJoh and
Fo nsonM CMaksis of Western
Eglitis the
plied on July 22, August '5, and
August 22. Plot No. 1 received
only the 1st spray, plot No. 2
only the 2nd, and plot No. S only
the 3rd spray, plot No. 4 the 1st
and 2nd sprays, plot No. 5 the
1st, 2nd, and 3rd sprays, plot No.
6 the 1st and 3rd sprays, plot No.
7 the 2nd and 3rd sprays and
plot No. 8 was left unsprayed.
Yields from these plots indicate
that two spray applications (2nd
'and 3rd) are as good as all three
in controlling twig blight. In
1957, fungicide test plots were
established on the Experiment Station
bog to. determine if any of
fungicides suppressed yield.
Wettable sulfur, ferma.te, Zineb,
and phaltan suppressed yieldwhile m eb and captan increased
while mianetb and cap-tan increased
yield. This is contrary to results
oobtained in 1956 from twigl blight"
control plots where fermate plots
had the highest yield. Howeer,
the main reason for higher yield
.th.e main reason for higher yield
in 19l56 was the control of the
or s ing t te n
or suppressing effect of the fun-
gicides as in 1957. No difference
in yield could be detected between
the treaments in 1958, mainly be
cause of the freeze on May 12,
1958
After harvest four, 'one-pound
,dhealthy fruit samples were taken
from each plot from Bernhardt's
from each plot from Bernhardt's
bog and stored for three months at
OurJoinWashington Experimen t Sltions
uris workJo ing In 1957, the fungicide test otsfor you. were maintained on the Bernhardt
Merchandising Station bog,
bog, the Experiment
• . Merchandising and
Marketing Wisconsin
Grown Cranberries
Fresh or Frozen
"
GRhaJd&T..... f
111ri
... r^
CRANBERRY ORANGE RELISH
INDIAN
Wlisons'.·~in
Rapids,
FRONTiT
IFaiROZEN
SIxenFRESH lI
e
WHOLER0BERTS
and the Siljander bog to deter-
mine the effectiveness of several
fungicides in controlling twig
blight. Eight chemicals were used.
'Wettable sulfur, captan, maneb
and feribam provided good control.
Test plots on Siljander's bog with
wettable sulfur as the fungicide,
\receive~d di~fferent num~bers of
n o
sprays. The three sprays were ap-
^^• ^ ^ ^^ ^ ^-
'
B
EKE D X B1 Ad^each plot .from Bernhardt's. bog
a
REIBXt
LeR
L1:1
.......l'""f: N BR iiL
KP
TRA'......I.' I.SERVICE.
HIGH CAPCITY
|plots
L L
^JIR ~ ^IGATIO# ^were
and stored for three months at
'roomtemperature. After this per-
Ihealthy (eatable), and diseased
or soft.
I n storage under favorable
conditions f otrh fruit de c'a y,
the fruit from the-spryed
keep much better than the
unsprayed ones. Maneb, ferbam,
and captan had a long residual
effect in reducing the growth of
decay organisms. These materials
applied June 4, July 12, Au
5 and August 25. This data
^ "
indicates that fruit rot can be
greatly reduced by proper application
of fungicide sprays.
INDIAN TRAIL ~~~~~INDIANINC. I TRAIL.~~~~~gustSERVICE
P. 0. Box 710 STEVENSPOINT
Wisconsin Rapids, Wis. WISCONSIN
...----~ ^ —~. ' ...... •~
Sixteen
FOR SALE iii -OUR PRODUCTS
SEARLES JUMBO Sauce Cranberry Orange Relish
HOWES, McFARLIN Xi.
Vines .i Whole Cranberry Sauce Cran-Vari
for delivery in 1960 Spiced Cransweets Cran-Beri
F Cranberry
SEARLES, JUMBOc Strained
$125,OOTon F1O:B. Cransweets Cranberry Puree
$125,00Ton EO.B.
Diced Cransweets Cran-Puri
Cranberry Apple Sauce Cran-Bake
INTERESTED Cranberry-Strawberry Preserve Cranberry-Raspberry Preserve
IN Cranberry-Cherry Preserve Cranberry-Rhubarb Preserve
|PURCHASING Iiiiii Cranberry-Pineapple Preserve
WISCONSIN I
|CRANBERRY
Cranberr y Prosts, IBnc.
PROPERTIES EAGLE RIVER, WISCONSIN i
% I
I..:.: :: .:i:i:i::;;;::^::~~:;::5.
:::::::::::::::::::::;::;::::;::;::***********
Vernon Goldsworthy iiiii
THE ONLY .. CORRUGATED
EAGLE RIVER 7 U y A
WISCONSIN FERTLIZER
--__________ i FACTORY CULVERT PIPE
-i LOCATED IN THE and
DANA MACHINE&SUPPLY Co. I WISCONSIN iAT
Wis. Rapids Wis. CRANBERRY AREA I FLOW bM^
MFGS. of: ******* A
SPRASY BOCI R I KICKAPOO ', |Felker Bros. Mfg. Co.
P 8~',
GRASS CLIPPERS
FERTILIZER SPREADERS FES si MARSHFIELD WISCONSIN
Getsinger Retracto tooth
pickers teves Point Phone 230 -231
. .... ..... ..............
Dryers
DISTR. of: _"— ..
VEE BELTS & PULLEYS
ROLLER CHAINS
SPROCKETS & BEARINGS YOU
CONVEYOR BELTING
STEEL Are reading this ad.
Your_ Foreman Others will read yours in
Your Foreman
Deserves A CRANBERRIES
Magazine
Subscription to
Cranberries; too
PotterCrn'anberry Co
0 0.0 PLottter?
C:?:.-i-
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Cranberries -The National Cranberry Magazine -link page
Cranberries -The National Cranberry Magazine -link page
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