Sysomos BlogNews and updates from Sysomos2015-02-27T15:46:20Zhttp://blog.sysomos.com/feed/atom/WordPressSheldon Levinehttp://blog.sysomos.com/?p=115622015-02-27T15:46:20Z2015-02-27T15:46:20ZLast week Derek Thompson, a writer for The Atlantic, wrote an article in which he questioned the real value of a tweet. In his article The Unbearable Lightness Of Tweeting, Thompson expressed disappointment because a tweet he was sure was going to get a lot of attention, both on Twitter and with click throughs to the actual article, didn’t […]

]]><p>Last week Derek Thompson, a writer for The Atlantic, wrote an article in which he questioned the real value of a tweet. In his article <a title="The Atlantic - The Unbearable Lightness of Tweeting" href="http://www.theatlantic.com/business/archive/2015/02/the-unbearable-lightness-of-tweeting/385484/" target="_blank">The Unbearable Lightness Of Tweeting</a>, Thompson expressed disappointment because a tweet he was sure was going to get a lot of attention, both on Twitter and with click throughs to the actual article, didn&#8217;t draw the engagement he anticipated.</p>
<blockquote class="twitter-tweet" lang="en"><p>Almost every major patent concept from the 1930s was in chemistry. Today, all software. <a href="http://t.co/I5TamvQHdQ">http://t.co/I5TamvQHdQ</a> <a href="http://t.co/QHNDFAyNRl">pic.twitter.com/QHNDFAyNRl</a></p>
<p>— Derek Thompson (@DKThomp) <a href="https://twitter.com/DKThomp/status/564878247935352832">February 9, 2015</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" async="" charset="utf-8"></script></p>
<p style="line-height: 14.25pt;"><span style="font-family: Georgia; color: #333333;">As a journalist Thompson wanted to spread the word about his story and generate traffic to The Atlantic’s website. However, a little less than a week later, in his own words, here&#8217;s what he found:</span></p>
<blockquote><p>&#8220;By Friday morning, it had about 155,260 impressions. According to the new Tweet activity dashboard, 2.9 percent of those users clicked the image, and 1.1 percent retweeted or favored it&#8230; but just 1 percent clicked on the link to actually read my story. One percent.&#8221;</p></blockquote>
<p>At first glance, Mr. Thompson is right – a 1% engagement rate is rather low. But, 1,553 clicks isn&#8217;t that bad, but it might seem that way when there was the chance for over 155,000 clicks. <strong>But does it really mean that there&#8217;s no real value to a tweet?</strong></p>
<p>It turns out – you just need to look at the bigger picture. You see, Thompson was using Twitter’s analytics tool and while it’s fantastic at showing a reporting snapshot, a reporting suite such as <a title="Social Media Analytics" href="https://www.sysomos.com/products/map">Sysomos MAP</a> tells a more complete story.</p>
<p>We weren&#8217;t the only people that contemplated this question. Our friends over at<a title=" SKDKnickerbocker" href="http://www.skdknick.com/" target="_blank"> SKDKnickerbocker</a> thought that there is also a lot more value to a tweet and decided to investigate further into Thompson&#8217;s tweet. In the <a title="The Atlantic Asks What Good is Twitter? – SKDK Digital Unearths the Impact of a Single Tweet" href="http://www.skdknick.com/atlantic-asks-good-twitter/" target="_blank">blog post</a> where they did this, they start by pointing out that, &#8220;Twitter is a social media platform and the most valuable takeaway, in our view, is the way the message is shared beyond Derek’s 27.8k followers.&#8221;</p>
<p>SKDKnickerbocker pulled up Thompson&#8217;s tweet to explore its real value using <a href="http://www.sysomos.com/products/map">Sysomos MAP</a>&#8216;s Tweet Life function. Tweet Life was able to show that this particular tweet actually seemed to perform quite well. They used Tweet Life to follow the chain of the tweet, meaning how many followers of followers retweeted Thompson’s tweet. In this case the chain went to a level of 10. Looking at this graphic to illustrate the chain, the tweet actually traveled quite far from Thompson&#8217;s initial following.</p>
<p><img class="aligncenter size-large wp-image-11565" src="http://blog.sysomos.com/wp-content/uploads/2015/02/TweetLife_2_sysomos-600x300.jpg" alt="Tweet Life Chain - Created by SKDKnickerbocker" width="600" height="300" /></p>
<p>In a report that we did back in 2010 we looked at 1.2 billion tweets and found that the average tweet gets the <a title="Replies and Retweets on Twitter" href="http://www.sysomos.com/insidetwitter/engagement/">majority of it&#8217;s retweets within the first hour</a> before dying off. Tweet Life can also show you the full life of a tweet. Many studies have shown that tweets barely live on past 10 minutes. In the case of Thompson&#8217;s tweet, its half-life was at 10 hours and 13 minutes. That means that his tweet was still going strong over 10 hours later and wasn&#8217;t finished yet. The 80% life of this tweet came 2 days and 6 hours after it was tweeted out. This, my friends, is a tweet with legs and a half-life that extended well beyond most twitter activity.</p>
<p><img class="aligncenter size-large wp-image-11566" src="http://blog.sysomos.com/wp-content/uploads/2015/02/Lifespan_2_sysomos-600x300.jpg" alt="Tweet Life Half-Life - Created by SKDKnickerbocker" width="600" height="300" /></p>
<p>There&#8217;s many reasons that could explain why Thompson&#8217;s tweet didn&#8217;t get as many click-throughs to The Atlantic as he had hoped. Perhaps people didn&#8217;t find the topic as interesting as he did. It could also be, as Bianca Prade from SKDKnickerbocker told us on the phone, that &#8220;sometimes people go to a social network to get their news on the platform that they&#8217;re on,&#8221; meaning that they could have got enough interesting information for themselves from Thompson&#8217;s tweet alone.</p>
<p>Twitter’s analytics dashboard can give you some interesting information about your tweets. But it also only shows you part of the story. This is why many brands and agencies turn to using Sysomos. With tools such as Tweet Life and many others in our software you can get a more complete picture of how well your Twitter and other social media efforts are performing.</p>
<p>If you want a more complete story of how your social is performing, <a title="Contact Sysomos" href="http://www.sysomos.com/contact">contact us</a>. We’d be more than happy to help you see the full picture.</p>
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<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/k0BMsPt8Z0Y" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/02/27/finding-true-impact-tweet-using-tweet-life/Sheldon Levinehttp://blog.sysomos.com/?p=115582015-02-25T04:32:01Z2015-02-25T12:00:44ZLast week we made a prediction on which film we thought was going to win the Best Picture category at The Oscars over the weekend. We were wrong. However, if we looked only at Twitter data, we probably would have been right, because Birdman had run away with the conversation on Twitter. As they say, hindsight […]

]]><p><img class="alignleft size-medium wp-image-11559" src="http://blog.sysomos.com/wp-content/uploads/2015/02/oscars-2015-complete-nominations-list-300x300.jpg" alt="The Oscars 2015" width="300" height="300" />Last week <a title="Who Social Media Thinks Will Take Home Best Picture This Weekend" href="http://blog.sysomos.com/2015/02/20/best-picture/">we made a prediction</a> on which film we thought was going to win the Best Picture category at The Oscars over the weekend. We were wrong.</p>
<p>However, if we looked only at Twitter data, we probably would have been right, because Birdman had run away with the conversation on Twitter.</p>
<p>As they say, hindsight is always 20/20. So with clear eyes we&#8217;ve created a Sysomos Report looking back at how the evening at The Oscars played out on Twitter.</p>
<p>The first interesting thing that we found was that this year&#8217;s Oscars only 8.48 million mentions across social media, which was 39% less than the 2014 Oscars. 99.5% of all of those mentions came from Twitter, which is why we examined Twitter heavily for this report.</p>
<p>Aside from just analyzing the overall theme of The Oscars, we&#8217;ve dug deeper into three categories that stood out to our team during the awards. The first is how people were talking about the host. This year&#8217;s show was hosted by Neil Patrick Harris and while a lot of people liked him, people seemed to have liked Ellen DeGeneres, who hosted last year, even more. When we compared the two years together we found that NPH was only mentioned in one Oscars related tweet to every 10 that Ellen was mentioned in the previous year. We also looked into who people were tweeting that they&#8217;d like to see host next year.</p>
<p>Second, we looked at which of the acceptance speeches was tweeted about the most. Here we found that Patricia Arquette&#8217;s acceptance speech for her Best Supporting Actress win in which she spoke about equality for women. This stirred up a lot of talk from the Twitter world,<a title="Mashable - Patricia Arquette responds to outcry over Oscars remarks" href="http://mashable.com/2015/02/23/patricia-arquette-oscars-speech/" target="_blank"> some good and some bad</a>, but was by far the most tweeted about speech.</p>
<p>Lastly, we looked at the #AskHerMore hashtag, which was being used to imply that women have a lot more to talk about than just who they&#8217;re wearing as they walk down the red carpet and that reporters covering it should care more. While this hashtag was actually started in 2014, our report finds that 59% of the total times the hashtag has been tweeted was done on Sunday night.</p>
<p>Take a look at the full Sysomos report below:</p>
<p><iframe style="border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;" src="//www.slideshare.net/slideshow/embed_code/45085025" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="allowfullscreen"> </iframe></p>
<div style="margin-bottom: 5px;"><strong> <a title="2015 Oscars - A Sysomos Twitter Report" href="//www.slideshare.net/sysomos/sysomos-reports-oscars-2015" target="_blank">2015 Oscars &#8211; A Sysomos Twitter Report</a> </strong> from <strong><a href="//www.slideshare.net/sysomos" target="_blank">Sysomos</a></strong></div>
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<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/slVxogWjSe8" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/02/25/oscars-2015/Sheldon Levinehttp://blog.sysomos.com/?p=115482015-02-20T16:20:46Z2015-02-20T16:20:46ZThis Sunday evening millions of people around the world will tune in to watch the 87th Annual Academy Awards, more commonly known as The Oscars. Movies are a big part of a lot of people’s lives. They love to see good movies, but then they also love to discuss them. And we’ve seen a lot […]

]]><p><img class="alignleft size-medium wp-image-11552" src="http://blog.sysomos.com/wp-content/uploads/2015/02/o-2014-OSCARS-facebook-300x150.jpg" alt="The 87th Academy Awards" width="300" height="150" />This Sunday evening millions of people around the world will tune in to watch the 87th Annual Academy Awards, more commonly known as The Oscars.</p>
<p>Movies are a big part of a lot of people&#8217;s lives. They love to see good movies, but then they also love to discuss them. And we&#8217;ve seen a lot of discussion about this year&#8217;s Best Picture nominations happening in social media.</p>
<p>So, we decided to use <a title="Social Media Research and Analytics" href="http://www.sysomos.com/products/map">MAP</a>, our social media monitoring and analytics software, to see if we could predict which film is going to win Best Picture this Sunday based on social media chatter over the past year. Here&#8217;s what we found:</p>
<p>While all 8 of the nominated films were discussed quite a bit through social media, Birdman was by far the one that came up the most in social media. In fact, when we look at the share of voice pie chart below we see that Birdman owned a full quarter of the conversation around all 8 movies. American Sniper was a close second and owned 21% of the conversation, while Selma came in third with 20%. Of all 8 movies, The Theory of Everything was talked about the least through social channels, but that doesn&#8217;t necessarily make it a worse movie.</p>
<p><img class="aligncenter size-large wp-image-11553" src="http://blog.sysomos.com/wp-content/uploads/2015/02/compare-600x231.png" alt="Sysomos MAP - Comparison Share of Voice" width="600" height="231" /></p>
<p>What&#8217;s interesting is that when we broke down the mentions of these movies by networks we found that Selma was actually the most talked about movie through blogs, forums and online news outlets. However, Twitter produced the most chatter around all of these movies and on Twitter Birdman was mentioned the most, which drove it to the top spot overall. Boyhood was a close second in mentions in both blogs and online news (only coming in less than 200 mentions behind Selma on news sites), but was fourth in Twitter mentions. As well, American Sniper was talked about a lot through Twitter and forums, but not nearly as much in blogs and news.</p>
<p><img class="aligncenter size-large wp-image-11554" src="http://blog.sysomos.com/wp-content/uploads/2015/02/compare-by-source-600x393.png" alt="Sysomos MAP - Comparison by Source" width="600" height="393" /></p>
<p>We also looked at mentions of these films in terms of when they were mentioned over the past year. It&#8217;s interesting here to note that Birdman seemed to have been generating conversations over the entire year despite the fact that it didn&#8217;t get a full theatrical release until the late summer of 2014. Most of the other films that were nominated in this category had releases towards the end of the year, so we didn&#8217;t see large spikes in conversations about them until around December and then again in January when the Golden Globes happened.</p>
<p><img class="aligncenter size-large wp-image-11555" src="http://blog.sysomos.com/wp-content/uploads/2015/02/popularity--600x402.png" alt="Sysomos MAP - Compare Popularity Chart" width="600" height="402" /></p>
<p>Lastly, we looked at the sentiment around each of the 8 nominations. While each movie was talked about positively, The Grand Budapest hotel had the most positive talk around it with 71%. The next closest film in terms of positive mentions was Boyhood with 52% of it&#8217;s mentions being scored positively and Selma coming in third with 48% positive mentions.</p>
<p><img class="aligncenter size-large wp-image-11556" src="http://blog.sysomos.com/wp-content/uploads/2015/02/compare-sentiment-600x312.png" alt="Sysomos MAP - Comparison of Sentment" width="600" height="312" /></p>
<p>While all of the movies nominated for Best Picture were great in their own right, there can be only one winner of the Oscar. Looking at this data above it&#8217;s still hard to tell which one the social world liked the best, but we&#8217;re going to make our prediction for a winner to be Selma. Selma was talked about the most across most social media channels and also had a great positive sentiment score.</p>
<p>Which film do you think is going to take home the Oscar this Sunday? And is your choice based on the data above or just your own instinct to pick a great film. Let us know in the comments.</p>
<p>We&#8217;ll be back next week with a full report about how the Oscars plays out in social media, so come back to check that out.</p>
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<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/xCZ9Ij2fATA" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/02/20/best-picture/Sheldon Levinehttp://blog.sysomos.com/?p=115392015-02-11T16:14:42Z2015-02-11T16:14:42ZSunday night was one of the biggest nights for music of the year, the 57th Annual Grammy Awards. The Grammys are always a big event as people tune in to watch their favourite artists perform, see if their favourite artists win awards for their music and, of course, to see what all the celebrities are […]

]]><p><img class="alignleft size-medium wp-image-11541" src="http://blog.sysomos.com/wp-content/uploads/2015/02/grammys-624-1368462679-300x201.jpg" alt="The Grammys" width="300" height="201" />Sunday night was one of the biggest nights for music of the year, the 57th Annual Grammy Awards.</p>
<p>The Grammys are always a big event as people tune in to watch their favourite artists perform, see if their favourite artists win awards for their music and, of course, to see what all the celebrities are wearing as they walk down the red carpet.</p>
<p>As like every award show these days, people also love to tweet along as they watch everything play out live on TV. This year, tweets around the Grammys surpassed 10.8 million. That&#8217;s a 28% increase in tweets compared to the 2014 Grammys.</p>
<p>Our Sysomos Reports team saw all this action and took a deeper dive into those more than 10.8 million tweets to see what all the action was about. We found that tweets seemed to fall mostly into three categories, which our team then explored in depth; overall Grammy tweets, tweets about nominated artists and tweets about who was the best and worst dressed at the awards. We then put together a report to share our findings around each of these categories to share with you.</p>
<p>In the Sysomos Report below you&#8217;ll find information like:</p>
<ul>
<li>Re-tweets accounted for 64% of Twitter content, while 33% were regular tweets and 3% were replies</li>
<li>Online activity peaked at 11 PM, when Sam Smith won the Record of the Year award</li>
<li>The live performances during the award show generated over 326K mentions and were the most popular theme of the night as well as the key driver of positive conversations (33% of the overall positive content)</li>
<li>Winners of the award categories we examined were generally the most tweeted about predictions, except for the album of the year category (which apparently Kanye West didn&#8217;t agree with either)</li>
<li>People thought that Taylor Swift was the best dressed of the evening while they also thought that Madonna was the worst dressed</li>
</ul>
<p>Take a look at the full Sysomos Report below:</p>
<p><iframe src="//www.slideshare.net/slideshow/embed_code/44552226" width="510" height="420" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe>
<div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/sysomos/grammys-2015-twitter-report" title="Grammys 2015 - Sysomos Twitter Report" target="_blank">Grammys 2015 &#8211; Sysomos Twitter Report</a> </strong> from <strong><a href="//www.slideshare.net/sysomos" target="_blank">Sysomos</a></strong> </div>
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<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/J64pnekWSKc" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/02/11/2015-grammys/Lindsay Sparkshttp://sysomos.comhttp://blog.sysomos.com/?p=115212015-02-10T16:19:47Z2015-02-10T13:30:11ZAs of January, Sysomos and Marketwired have officially separated to become two distinct, independent businesses. In the four and a half years of our partnership, Sysomos grew more than 1,500% to serve over 1,300 of the world’s most influential brands, including Ketchum, Boeing, W2O Group, and Genentech. The social space has never been more exciting. […]

]]><p><img class="alignleft size-medium wp-image-11535" src="http://blog.sysomos.com/wp-content/uploads/2015/02/2-10-blog-image-300x225.jpeg" alt="Sysomos 2015 Kick-Off Event" width="300" height="225" /></p>
<p>As of January, <a title="Social Media Intelligence" href="http://sysomos.com">Sysomos</a> and Marketwired have officially separated to become two distinct, independent businesses. In the four and a half years of our partnership, Sysomos grew more than 1,500% to serve over 1,300 of the world’s most influential brands, including Ketchum, Boeing, W2O Group, and Genentech.</p>
<p>The social space has never been more exciting. Today, over 2.4 billion people use the internet and 175 million users check Facebook every minute. Sysomos alone looks at 500 billion conversations around the globe, totalling more than 2 petabytes of data — that’s the best social data set in the industry.</p>
<p>Now that we’re independent we plan to grow even faster, deepening our focus on innovation, capitalizing on the current explosion of social data, and expanding our teams in San Francisco, Toronto, and around the world. We’re also making major investments in building world-class data science and research teams, and are planning many exciting product innovations for the next year.</p>
<p>As our customer, you can expect the same high caliber of service you’ve come to expect from Sysomos. You won’t see any changes to your contract or the account team that you know and love. If anything, we will be able to improve and expand the ways we can be of service.</p>
<p><strong>We couldn’t have done this without you, our customers. Thank you for your years of support, input, and innovation. Now let’s take over the world together.</strong></p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/02/10/newly-independent-sysomos-announces-big-plans-2015/"></g:plusone></div><div id="tweetbutton11521" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F02%2F10%2Fnewly-independent-sysomos-announces-big-plans-2015%2F&amp;text=Newly%20Independent%20Sysomos%20Announces%20Big%20Plans%20for%202015&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F02%2F10%2Fnewly-independent-sysomos-announces-big-plans-2015%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/02/10/newly-independent-sysomos-announces-big-plans-2015/">Newly Independent Sysomos Announces Big Plans for 2015</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/g4rsIDGyTdY" height="1" width="1" alt=""/>2http://blog.sysomos.com/2015/02/10/newly-independent-sysomos-announces-big-plans-2015/Amber Naslundhttp://blog.sysomos.com/?p=115172015-02-03T23:36:42Z2015-02-04T12:30:07ZIt’s always fun when you get to work with someone you like, respect, and who is generally just a great human. I’m incredibly excited today to announce that Jason Harris will be joining the Sysomos family as Senior Manager, Community and Evangelism. I’ve known Jason for a few years now, mostly through our shared professional circles […]

]]><p class="p1"><img class="alignleft size-full wp-image-11518" src="http://blog.sysomos.com/wp-content/uploads/2015/02/Jason-Harris.jpeg" alt="Jason Harris" width="256" height="256" />It’s always fun when you get to work with someone you like, respect, and who is generally just a great human.</p>
<p class="p1">I’m incredibly excited today to announce that <a title="Jason Harris on Twitter" href="http://twitter.com/harrisja" target="_blank"><span class="s1">Jason Harris</span></a> will be joining the Sysomos family as Senior Manager, Community and Evangelism.</p>
<p class="p1">I’ve known Jason for a few years now, mostly through our shared professional circles and many mutual friends in social and technology. And I had the pleasure of working with him just this past year as part of his recent work with Republic Publishing and the influencer programs they’ve built with Microsoft and Nokia.</p>
<p class="p1">Jason comes to us with a rich background in tech and community, which makes him the perfect fit to help Sysomos level up our community engagement and produce some outstanding content. Jason will also be out and about as a key member of our evangelism team, speaking at events, meeting with customers and prospects and representing their voice within the company, and sharing Sysomos’ exciting vision for the future with the industry.</p>
<p class="p1">You’ll all certainly be hearing more from him here on the blog as well, so stay tuned for that.</p>
<p class="p1">In today’s fast-moving technology landscape, community and evangelism are no longer just “nice to have” functions but essential components to a smart, engaged and innovative business. I couldn’t be more excited to add Jason’s smarts, personality and skills to our growing community team here at Sysomos.</p>
<p class="p1">He’s going to have to get used to visiting Canada occasionally in the winter (he’s based in lovely Oregon where it’s much warmer than Toronto this week), and we’ll get him loving poutine and toques soon enough.</p>
<p class="p1">Please join me in welcoming Jason, and if you’ll be at SXSW Interactive, don’t forget to register for his unofficial Mobile Meetup <a title="2015 Unofficial SXSW Interactive Mobile Meet Up" href="https://www.eventbrite.com/e/2015-unofficial-sxsw-interactive-mobile-meet-up-tickets-15552081695?utm_content=buffer8182f&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer" target="_blank"><span class="s1">here</span></a>.</p>
<p class="p1">More to come!</p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/02/04/jason-harris/"></g:plusone></div><div id="tweetbutton11517" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F02%2F04%2Fjason-harris%2F&amp;text=Welcoming%20Jason%20Harris%20to%20Sysomos&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F02%2F04%2Fjason-harris%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/02/04/jason-harris/">Welcoming Jason Harris to Sysomos</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/kQoylcRyd5w" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/02/04/jason-harris/Sheldon Levinehttp://blog.sysomos.com/?p=115132015-02-03T17:59:48Z2015-02-03T17:59:48ZThe big game has ended and the world knows that the New England Patriots are now the official Super Bowl XLIX champions (which we actually predicted this would happen last week). Millions of people around the globe tuned in on Sunday night to watch the very exciting game (and some did for the commercials and […]

]]><p><img class="alignleft wp-image-11514 size-medium" src="http://blog.sysomos.com/wp-content/uploads/2015/02/logo@2x-300x215.png" alt="Super Bowl XLIX" width="300" height="215" />The big game has ended and the world knows that the New England Patriots are now the official Super Bowl XLIX champions (which we actually <a title="A Season Of Social To Predict A Super Bowl Champion" href="http://blog.sysomos.com/2015/01/30/super-bowl/">predicted this would happen last week</a>).</p>
<p>Millions of people around the globe tuned in on Sunday night to watch the very exciting game (and some did for the commercials and the half-time show). But not only were people tuning in on their TV&#8217;s, they were also tuning in though social media to see what others were saying about the event and chime in themselves. The Super Bowl has become one of the largest events that people collectively talk through social media about (especially in North America).</p>
<p>Our fantastic Sysomos Reports team was also tuned into the Super Bowl action on social media and recorded everything that they were seeing. The result is a great report on the social media activity that you can view below.</p>
<p>For this report, our team focused on the events of the game and the half-time show, but left out the commercials (which have already been wrapped up many times over across the web).</p>
<p>Some of the highlights you can find in our report include:</p>
<ul>
<li>Super Bowl XLIX, the halftime show and the two competing teams generated a total of 16.7 million tweets on February 1</li>
<li>This is about 8% lower compared to the number of tweets accumulated during the Super Bowl XLVIII on February 2, 2014</li>
<li>56% of all tweets this year were retweeted posts, while 41% were original user tweets</li>
<li>The social battle between the New England Patriots and the Seattle Seahawks ended with a close win for the Patriots by 14,000 tweets; The quarterbacks’ share of voice was split in 82% for Tom Brady and 18% for Russell Wilson</li>
<li>Focusing on two of the more notable issues this year, the brawl that occurred during the last moments of the game (43,574 tweets) was a more dominant topic compared to mentions about the #deflategate issue (32,545 tweets)</li>
<li>Sentiment of tweets about the Super Bowl this year was generally favorable, with 58% of all posts (excluding neutral content) being positive</li>
<li>Mentions about the Halftime Show were close to 3 million tweets; Katy Perry appeared in 39% of all halftime mentions, compared to 2% for Lenny Kravitz and 8% for Missy Elliott</li>
<li>In comparison, Bruno Mars and his SBXLVIII Halftime Show surfaced in 580,700 tweets on February 2, 2014</li>
<li>Viewers’ sentiment about the Halftime Show was quite favorable, with 55% of conversations being positive</li>
</ul>
<p>Take a look at the full report below and let us know what you think stands out the most to you in the comments:</p>
<p><iframe style="border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;" src="//www.slideshare.net/slideshow/embed_code/44219346" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="allowfullscreen"> </iframe></p>
<div style="margin-bottom: 5px;"><strong> <a title="Sysomos Reports: Super Bowl XLIX" href="//www.slideshare.net/sysomos/sysomos-reports-super-bowl-xlix" target="_blank">Sysomos Reports: Super Bowl XLIX</a> </strong> from <strong><a href="//www.slideshare.net/sysomos" target="_blank">Sysomos</a></strong></div>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/02/03/social-media-wrap-up-of-super-bowl-xlix/"></g:plusone></div><div id="tweetbutton11513" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F02%2F03%2Fsocial-media-wrap-up-of-super-bowl-xlix%2F&amp;text=A%20Social%20Media%20Wrap-Up%20of%20Super%20Bowl%20XLIX&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F02%2F03%2Fsocial-media-wrap-up-of-super-bowl-xlix%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/02/03/social-media-wrap-up-of-super-bowl-xlix/">A Social Media Wrap-Up of Super Bowl XLIX</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/L15bGMhIrxo" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/02/03/social-media-wrap-up-of-super-bowl-xlix/Sheldon Levinehttp://blog.sysomos.com/?p=115012015-01-30T05:58:17Z2015-01-30T12:30:28ZThis weekend is Super Bowl XLIX. The New England Patriots are squaring off against the Seattle Seahawks to find out which NFL team reigns supreme this year. As we do with other sports, we thought it would be fun to take a look at the social media buzz around each of the teams using MAP, […]

]]><p><img class="alignleft size-medium wp-image-11503" src="http://blog.sysomos.com/wp-content/uploads/2015/01/super-bowl-xlix-49-will-be-played-in-arizona-and-the-opening-favorites-are-the-denver-broncos-300x288.png" alt="Super Bowl XLIX" width="300" height="288" />This weekend is Super Bowl XLIX. The New England Patriots are squaring off against the Seattle Seahawks to find out which NFL team reigns supreme this year.</p>
<p>As we do with other sports, we thought it would be fun to take a look at the social media buzz around each of the teams using MAP, our social media monitoring and analytics software, over the course of their season. Usually we would look at the buzz around the teams from the start of the season up until today. However, due a little controversy surrounding one of the playoff games from this season (you may have heard of something called &#8220;<a title="Deflategate - Wikipedia" href="http://en.wikipedia.org/wiki/Deflategate" target="_blank">deflategate</a>&#8221; going around) we thought that one team would for sure get an unfair advantage in terms of mention volume, while the other team would get one because of the negativity around their opponent. So, for the analysis below we only looked at the regular NFL season which ran between September 4 to December 28, 2014.</p>
<p>We searched for both teams names, nicknames and Twitter handles over the course of the season and found a staggering difference in the amount of social conversations around each team. In terms of overall mentions, the Patriots were in 7,177,831 social conversations over the season. The Seahawks, however, were only part of 4,285,927 social conversations.</p>
<p><img class="aligncenter size-large wp-image-11504" src="http://blog.sysomos.com/wp-content/uploads/2015/01/compare-600x178.png" alt="Sysomos MAP - Compare Overall Mentions" width="600" height="178" /></p>
<p>Even when we broke it down to look at the mentions over individual channels, the Patriots always came out on top. The Seahawks got beat out in mentions across blogs, online news, forums and tweets.</p>
<p><img class="aligncenter size-large wp-image-11505" src="http://blog.sysomos.com/wp-content/uploads/2015/01/compare-by-source-600x145.png" alt="Sysomos MAP - Compare By Source" width="600" height="145" /></p>
<p>It becomes more evident when we look at the mentions of both teams plotted out over time. A look at our popularity chart gives a good visualization of just how much more the Patriots were talked about than the Seahawks. Especially on game days, which are all the spikes in conversation you see below.</p>
<p><img class="aligncenter size-large wp-image-11506" src="http://blog.sysomos.com/wp-content/uploads/2015/01/compare-popular-600x370.png" alt="Sysomos MAP - Comparison Popularity Chart" width="600" height="370" /></p>
<p>When we pulled up the sentiment around the two Super Bowl combatants we once again found that the Seahawks had come up short compared to the Patriots. The talk around the Seahawks was only 27% positive while also being 30% negative. In the meantime, the talk around the Patriots was 47% positive and only 19% negative.</p>
<p><img class="aligncenter size-large wp-image-11507" src="http://blog.sysomos.com/wp-content/uploads/2015/01/compare-sentiment-600x440.png" alt="Sysomos MAP - Sentiment Comparison" width="600" height="440" /></p>
<p>If social media talk could predict a Super Bowl winner, it&#8217;s probably safe to say that New England Patriots are guaranteed a win on Sunday. However, fan popularity doesn&#8217;t win games, so we&#8217;ll just have to wait and see what happens. Who do you think&#8217;s going to win?</p>
<p>Just for fun, we also wanted to compare the two teams on Twitter to see how the stats swayed so far in the Patriots favour since Twitter saw the most action. When we compared the fan bases of the two teams we found something interesting about the loyalty of football fans. The Seahawks have 797,000 followers while the Patriots have 1.1 million and out of all those fans, only 9.7 of them overlap. When people have a team, they only care about what&#8217;s going on with that team.</p>
<p><img class="aligncenter wp-image-11508 size-full" src="http://blog.sysomos.com/wp-content/uploads/2015/01/compare-twitter-followers.png" alt="Sysomos MAP - Twitter Follower Comparison" width="540" height="382" /></p>
<p>While that&#8217;s not a huge revolution, it does also help to explain this next piece of data we found that probably explains how the Patriots got so far ahead.</p>
<p>When we compared where people were tweeting about the Patriots and the Seahawks from, we found that New England has a very spread out fan base, while Seattle&#8217;s is more local. Looking at the states where mentions of the teams were coming from, you can see that Seahawk tweets were coming the most from Washington State, which makes sense. But when you look at where mentions of the Patriots were coming from, Massachusetts only makes up some of the tweets, while their &#8220;other&#8221; bar on the chart is through the roof, meaning that Patriots have fans spread out much more across the US than the Seahawks did.</p>
<p><img class="aligncenter size-large wp-image-11509" src="http://blog.sysomos.com/wp-content/uploads/2015/01/compare-twitter-geo-600x404.png" alt="Sysomos MAP - US States Tweets Comparison" width="600" height="404" /></p>
<p>So, in case you missed it above, the Patriots are obviously a more popular team. But again, popularity doesn&#8217;t necessarily win Super Bowls&#8230;</p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/01/30/super-bowl/"></g:plusone></div><div id="tweetbutton11501" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F01%2F30%2Fsuper-bowl%2F&amp;text=A%20Season%20Of%20Social%20To%20Predict%20A%20Super%20Bowl%20Champion&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F01%2F30%2Fsuper-bowl%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/01/30/super-bowl/">A Season Of Social To Predict A Super Bowl Champion</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/mrGMLzVp0go" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/01/30/super-bowl/Sheldon Levinehttp://blog.sysomos.com/?p=114952015-01-29T05:06:21Z2015-01-29T12:30:33ZDid you hug a community manager on Monday? Even virtually? If you did, you weren’t alone. This Monday was the 5th annual Community Manager Appreciation Day. A day to celebrate the tireless people that work hard (probably harder than you think) to make sure that their brand’s communities and audiences are constantly informed, entertained and […]

]]><p><img class="aligncenter size-large wp-image-11496" src="http://blog.sysomos.com/wp-content/uploads/2015/01/heat-map-600x307.png" alt="Sysomos MAP - Geo Location Heat Map of Community Manager Appreciation Day Tweets" width="600" height="307" /></p>
<p>Did you hug a community manager on Monday? Even virtually?</p>
<p>If you did, you weren&#8217;t alone.</p>
<p>This Monday was the 5th annual Community Manager Appreciation Day. A day to celebrate the tireless people that work hard (probably harder than you think) to make sure that their brand&#8217;s communities and audiences are constantly informed, entertained and engaged. And celebrated they were.</p>
<p>We had the fine folks on the Sysomos Reports team take a look at the social media activity around Community Manager Appreciation Day and wanted to share their results with you.</p>
<p>Some of the highlights you&#8217;ll see in the report include:</p>
<ul>
<li>Community Manager Appreciation Day and the #CMAD hashtag were used over 18,000 times</li>
<li>Over 17,000 of those mentions came from Twitter</li>
<li>All of those tweets had an potential reach of 154 million eyeballs</li>
<li>Community Manager Appreciation Day was celebrated across all 7 continents</li>
<li>And this was the most retweeted tweet about Community Manager Appreciation Day:</li>
</ul>
<blockquote class="twitter-tweet" lang="en"><p>For those who know it&#8217;s about more than just Tweetin&#8217;, Happy Community Manager Appreciation Day <a href="https://twitter.com/hashtag/CMAD?src=hash">#CMAD</a> <a href="http://t.co/vQdIhJZVyK">pic.twitter.com/vQdIhJZVyK</a></p>
<p>— Nudge (@Nudge_app) <a href="https://twitter.com/Nudge_app/status/559676907705622528">January 26, 2015</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" async="" charset="utf-8"></script></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Check out the whole report for yourself here:</p>
<p><iframe style="border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;" src="//www.slideshare.net/slideshow/embed_code/44016378" width="510" height="420" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="allowfullscreen"> </iframe></p>
<div style="margin-bottom: 5px;"><strong> <a title="Community Manager Appreciation Day (#CMAD) 2015 Social Media Summary Report" href="//www.slideshare.net/sysomos/community-manager-appreciation-day-cmad-2015-social-media-summary-report" target="_blank">Community Manager Appreciation Day (#CMAD) 2015 Social Media Summary Report</a> </strong> from <strong><a href="//www.slideshare.net/sysomos" target="_blank">Sysomos</a></strong></div>
<div style="margin-bottom: 5px;"></div>
<div style="margin-bottom: 5px;"></div>
<div style="margin-bottom: 5px;">We want to hear about your Community Manager Appreciation Day in the comments. Did you thank a community manager for their hard work? Who was it? Are you a community manager that got an awesome surprise on Monday? What was it? Let us know below.</div>
<div style="margin-bottom: 5px;"></div>
<div style="margin-bottom: 5px;"><em><strong>BONUS</strong></em>: I took part in the 24 hours of community management panels that happened on Community Manager Appreciation Day with a panel on &#8220;community management services,&#8221; and if you missed it (because it was at 5amEST) you can see the recording on the <a title="#CMAD presents: Community Management Services: When &amp; Why" href="https://www.youtube.com/watch?v=57e1GJE6Hes" target="_blank">My Community Manager YouTube page</a>.</div>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left;"><g:plusone size="small" count="1" href="http://blog.sysomos.com/2015/01/29/community-manager-appreciation-day-cmad-2015-social-media-summary-report/"></g:plusone></div><div id="tweetbutton11495" class="tw_button" style="float:left;margin-right:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fblog.sysomos.com%2F2015%2F01%2F29%2Fcommunity-manager-appreciation-day-cmad-2015-social-media-summary-report%2F&amp;text=Community%20Manager%20Appreciation%20Day%20%28%23CMAD%29%202015%20Social%20Media%20Summary%20Report&amp;related=&amp;lang=en&amp;count=none&amp;counturl=http%3A%2F%2Fblog.sysomos.com%2F2015%2F01%2F29%2Fcommunity-manager-appreciation-day-cmad-2015-social-media-summary-report%2F" class="twitter-share-button" style="width:55px;height:22px;background:transparent url('http://blog.sysomos.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat 0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>The post <a rel="nofollow" href="http://blog.sysomos.com/2015/01/29/community-manager-appreciation-day-cmad-2015-social-media-summary-report/">Community Manager Appreciation Day (#CMAD) 2015 Social Media Summary Report</a> appeared first on <a rel="nofollow" href="http://blog.sysomos.com">Sysomos Blog</a>.</p>
<img src="//feeds.feedburner.com/~r/SysomosBlog/~4/dEBiV4RmK6E" height="1" width="1" alt=""/>0http://blog.sysomos.com/2015/01/29/community-manager-appreciation-day-cmad-2015-social-media-summary-report/Sheldon Levinehttp://blog.sysomos.com/?p=114872015-01-26T14:56:43Z2015-01-26T14:05:52ZToday is Community Manager Appreciation Day, a day to thank the many community managers out there that work tirelessly (and sometimes at insane hours) to make sure that brands and their audiences are always getting the best experiences possible. Over the past few years the role of a community manager has become more prominent as […]

]]><p><img class="aligncenter size-full wp-image-11492" src="http://blog.sysomos.com/wp-content/uploads/2015/01/word-cloud.png" alt="Community Manager Appreciation Day" width="594" height="566" /></p>
<p>Today is Community Manager Appreciation Day, a day to thank the many community managers out there that work tirelessly (and sometimes at insane hours) to make sure that brands and their audiences are always getting the best experiences possible.</p>
<p>Over the past few years the role of a community manager has become more prominent as more and more companies see the value in having one. However, what&#8217;s interesting about the role is how it&#8217;s defined differently for every company that has one.</p>
<p>In pretty much every organization the day-to-day activities of a community manager will vary, but one thing will always remain constant; the community manager is a connection between a company and their audience. They act to help both the inside and the outside of their organizations and usually have a great handle on what&#8217;s going on on both sides of the fence.</p>
<p>This is so important in our modern world where everyone with an internet connection has a voice. Someone needs to listen to all of those voices and make sure they&#8217;re being heard. This means relaying what&#8217;s going on in the world to people inside their organization as well as letting their external audience know what&#8217;s happening inside the organization.</p>
<p>The community manager is sometimes overlooked as just the person that &#8220;plays on Twitter all day.&#8221; But this is hardly true. A community manager needs to be a wealth of information with their finger always on the pulse of pretty much everything going on in the world and find ways to relate that information to further the happiness of their many communities (the internal and external ones).</p>
<p>There&#8217;s also many ways that people can go about performing community management. Below is a presentation that I gave to open CM1, a community manager focused conference in Toronto, about a year ago. Inside you&#8217;ll find a few ways to look at how you can go about managing your community and I also give some insight into how I go about being a community manager.</p>
<p><iframe style="border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;" src="//www.slideshare.net/slideshow/embed_code/43861803" width="510" height="420" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="allowfullscreen"> </iframe></p>
<div style="margin-bottom: 5px;"><strong> <a title="What Community Manager Are You?" href="//www.slideshare.net/40deuce1/what-community-manager-are-you-43861803" target="_blank">What Community Manager Are You?</a> </strong> from <strong><a href="//www.slideshare.net/40deuce1" target="_blank">Sheldon Levine</a></strong></div>
<p>So, if you work for a company that has a community manager or if you know one out there in the world, let them know you appreciate them today. Presents are always welcome, but even a heartfelt &#8220;thank you&#8221; will surely warm their heart.</p>
<p>To all my fellow community managers out there, thank you for being awesome and furthering our profession. On behalf of the entire Sysomos team, we salute you all.<br />
<iframe src="//giphy.com/embed/1lk1IcVgqPLkA" width="480" height="450" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
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