Bitclave

BitClave’s decentralized solution enables companies big and small to participate in a common ecosystem. The innovative search technology enables sellers to pay directly for outcomes, optimizing marketing spend for results; users and other data providers are paid on the data’s value, measured by conversions (not clicks); and consumers gain access to monetary incentives and lower-cost goods while gaining control over their personal information. BitClave’s ecosystem uses the blockchain to encode the value of data in the data itself, enabling transactions that are both anonymous for consumers (until such time as they chose otherwise, e.g., complete a purchase transaction), while providing attestation required to charge sellers for outcomes and pay users for their data. Consumer privacy is built into the very fabric of the BitClave decentralized search ecosystem by design.

About BitClave

BitClave envisions a world where smart contracts replace the
need for middlemen, changing the way communities use the Internet.
Our main goal is to build a new standard for relationships between
businesses and customers based on smart contracts.

The problem

The existing marketing ecosystem is largely controlled by only a
few big players.

When it comes to online advertising, businesses are forced to
pay exorbitant amounts of money to “middlemen” in order to reach a
captive audience for their promotions. The promotions, however,
often get placed among many other ads clogging up the space on
crowded banners, or simply end up in someone’s spam box. Businesses
also have little to no guarantee that the traffic they generate on
their promotions is genuine. In fact, nearly 50% of all advertising
traffic is generated by bots, essentially defeating the entire
purpose of advertising.

Offline advertising is a similar story. More often than
not, offline advertisers promote content with a “hit or miss” mass
mailer mentality. Hoards of messages are slammed into users' faces
with little or no targeting, resulting in a dubious correlation
between offline ad dollars and return on investment. This, along
with other factors, contributes to extremely low conversion rates.
Promotions are largely delivered to those who simply do not care
for the product or whose attention is likely focused on something
else.

These ineffective measures, both offline and online,
negatively impact the whole service value chain. The more companies
are forced to pay to “middlemen”, such as Google and Facebook, the
more money consumers have to pay for the products. Businesses end
up losing money, and consumers end up paying more for less value,
creating a lose-lose situation.

In order to counteract the problems described above, BitClave
proposes a system in which the intermediaries are eliminated.
Instead of paying any “middlemen”, companies automatically make
personalized offers directly to consumers who have opted in for the
service, as illustrated above.

In this ecosystem, consumers have control over their own data
and can opt into advertising and analytics services by retailers
through the use of smart contracts. This not only ensures that
companies are making their offers to an audience that is more
inclined to view and interact with the product, but also allows
consumers to earn money for viewing these promotions.

This system also ensures increased user privacy. ”Free”
services, such as Google and Facebook, often sell user data to
brokers. With the BitClave Ecosystem in place, however, this is no
longer a concern as companies sell their promotions to consumers
firsthand.

Token CAT

During the period November 29, 2017 – December 29, 2017
fundraising campaign will accrue.

The maximum number of tokens implemented in the ecosystem is
2,000,000,000. The software does not permit change to the number of
implemented tokens after the smart contract is deployed on the
Network. The maximum number of CAT Tokens available for purchase
will be 1,000,000,000.

Community grants: 10%

Team: 10%

Long term budget: 30%

Fundraiser: 50%

Use of Proceeds

Development: 38% of the budget. This financing allows for
the rollout of the solution, including the necessary
adjustments.

Administration: 7% of the budget. Consists of associated
administration costs.

Community: 37% of the budget will focus on expanding adoption.
This also includes the growth and maintenance of the worldwide
community.

Advisers: 5% of the budget. These funds will be directed at
growth-hacking, PR, partnerships, affiliate programs and more.

Legal expenses: 5% of the budget.

Contingency: 8% of budget. This is a set-aside for unforeseen
costs.

Features

- BitClave Active Search Ecosystem (BASE) which allows the storing
and managing of vast amounts of untraceable to specific individuals
data consisting of records of customer activities
- This gives the customer control over what data is allowed to be
created, shared, and accessed, all through the use of blockchain
and smart contracts
- Consumer Activity Token (CAT) will be used to facilitate rewards
within the system for all sorts of services that available on the
BASE

Technical Info

Technical details:

Overall, the system has two major components: - The anonymized
activity ledger, a decentralized account of relevant customer and
retailer activities, including any retail activities that are
observable by some party in the ecosystem (e.g., visiting a retail
store, buying a product, rating a retailer). Personally identifying
information is masked using an activity ledger anonymity mechanism
to selectively hide individual customer/retailer identities while
still allowing certain types of decentralized analytics to be
computed over the ledger data, and other ledger entry fields may
contain encrypted data that is only available to specific groups
(e.g., conditioned release in response to achieving a smart
contract trigger). Based on the ledger entries, group members will
be able to perform activity ledger analytics operations to identify
activity features or retail trends that enable marketing or
business opportunities, for example offering discounts for a
popular item or inviting customers to attend a product demo - On
top of the activity ledger, will be a token exchange to provide
incentives and rewards across interested parties and groups.
Entities can earn tokens by contributing activity data to the
ledger or through creation and execution of smart contracts with
other parties

Proof of developer:

Public team

Roadmap

Q1 2017

Assembling the co-founding team and developing initial idea

Q2 2017

- Building development and marketing team- Creating a first draft of white paper

DISCLAIMER & RISK WARNING

This offer is based on information provided solely by the offeror and other publicly available information. The token sale or exchange event is entirely unrelated to ICOholder and ICOholder has no involvement in it (including any technical support or promotion). Token sales listed from persons that ICOholder has no relationship with are shown only to help customers keep track of the activity taking place within the overall token sector. This information is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice or carry out your own due diligence before taking, or refraining from, any action on the basis of the content on our site. Any terms and conditions entered into by contributors in respect of the acquisition of Tokens are between them and the issuer of the Token and ICOholder is not the seller of such Tokens. ICOholder has no legal responsibility for any representations made by third parties in respect of any Token sale and any claim for breach of contract must also be made directly against the Token issuing entity listed herein.

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