While they can be extremely useful in order to categorize content and make it more discoverable, they can also be easily abused. There is absolutely no reason to #hashtag #every #word. Learn how to use hashtags correctly.

While most content marketers have the written word down pat, many are still ignoring the two newest and most popular forms of visual communication – emojis and GIFs. But your brand can’t just throw out a thumbs up or two. You need to really understand how they work for your company and how to use them correctly.

A brand personality is what the consumer relates to. It’s an added-value aside from the company’s functional benefits. Let’s be honest, people don’t buy because they go through your features and benefits; they buy from you because of the feeling you give them and from how they perceive your message.

Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. And while building your online presence can be time consuming and frustrating, it’s not something to be taken lightly.

From a business standpoint, it doesn’t make sense to spend money on marketing unless it helps you generate more revenue. And where are the best places to spend your marketing dollars? If you want to give your business a real marketing boost, here’s how these industries view market disruptions as opportunities instead of threats.

Since the advent of search engines, the importance of SEO has only increased. But in order to stay ahead in the competition, you have to be aware of the challenges faced in the industry. So let’s take a look at some primary SEO challenges that your business will likely face and how to overcome them.

Brands have long used the purchasing funnel to think about consumer touch points. However, this antiquated metaphor doesn’t tell us much beyond superficial information, as it doesn’t capture the shifting nature of consumer engagement and new digital marketing tactics. Thankfully, there are some brands that are effectively embracing these changes more than others. And your company can piggyback on their successes.

Influencer marketing is a hot topic, and when you think about the potential, it’s not hard to understand why. Legitimate data proves a single person can be a trend maker. And thanks to platforms such as Instagram and Snapchat, this includes everyday lay people.

With so much activity on the social networks, the space begins to overcrowd and companies once again find themselves lost in the mix. Here are six fresh updates to your social media strategy and help your brand stand out in 2018.