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Going Mobile at World Travel Market 2012

As PC sales fall, smartphone sales continue to rocket with Android taking the lions share. Is mobile working for your organization or are you in danger of being left behind? Stefan Rust, CEO of Exicon
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As PC sales fall, smartphone sales continue to rocket with Android taking the lions share. Is mobile working for your organization or are you in danger of being left behind? Stefan Rust, CEO of Exicon presented at the World Travel Market in London the current mobile landscape in the Travel & Hospitality industry. http://www.exiconglobal.com/report-download/going-mobile

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Going MobileNovember 2012 Proprietary & Confidential 1

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Mobile is so important; putyour best people on mobile.If you don’t have a mobilestrategy, you are no longerrelevant Eric Schmidt Former CEO and current Executive Chairman, Google Proprietary & Confidential 2

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Growth: Mobile is on the rise in the travel market Travel app category growing Mobile is part of the travel experience • Travel is the second most important app category measured by app usage growth year-on-yearSource: Emarketer:http://www.emarketer.com/Article.aspx?R=1009408 Proprietary & Confidential 19

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Content: How and what are they looking for?Mobile is part of the travel and growing, mostly done with search engines andoften very targeted Mobile Access is growingSource: Yiibu, Think Travel,. Proprietary & Confidential 20

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Economics: What’s in it for the business? Cost for booking via phone are low Proprietary & Confidential 21

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DEFINE e.g. Airport Arrivals1. “Ah, there is Carousel 12. My luggage 1 2 should be there in about 27seconds!”2. “What does that say?”3. “I should buy my return train fare while I remember.” 44. “I’m so exhausted I won’t drive to my 3 cousins tonight. I’d better book a hotel for tonight.”5. “I should change my car booking to 6 tomorrow.” 56. “How do I tell the taxi driver I want to pick up some food on the way to the hotel?” Proprietary & Confidential 24