Digital marketing in China = WeChat

In China, WeChat is a must

More than 1 billion people use WeChat each month. No other internet service and browser is used more frequently and longer than WeChat. Why?

Simply because most Chinese users go online through their smartphone.

WeChat is – much more than in Germany – a mobile, digital extension of the “real” world. And WeChat is the most important interface for interweaving the analog and digital reality. WeChat takes over many functions which are conducted through different apps outside China, such as chatting with friends, ordering a taxi, reserving a hotel, paying a restaurant bill, marketing, selling, and paying for products. In China, making the step from offline to online is easy and direct, whether it’s through the QR codes that are ubiquitous in China, mobile payments with WeChat Pay, or with mini-programs in the form of apps, which many companies are using and are becoming more strongly established.

When does WeChat make sense?

WeChat has an enormous integrative strength. For B2C companies, this means the app can depict and combine every step in the customer journey. Put simply, WeChat lets you reach your target groups.

An example: a customer is looking at an advertisement and sees a QR code, which he scans. This leads the customer to a discount coupon which he can use in the next store. He pays with WeChat Pay and becomes a fan of the company, which allows him to stay informed of other offers and special offers. This creates a constant feedback loop between the online and offline activities, which strengthens the interaction between customer and the company. But it also makes sense for B2B companies and official institutions to enter the world of WeChat: at the end of 2017, WeChat had 3.5 million official accounts.

Are the Chinese or Chinese tourists important target groups for you?

If so, using WeChat as a tool not only makes sense — it’s a must:

as a communications and marketing tool for companies that target Chinese tourists

as a sales, CRM and marketing tool for B2B companies

as an information platform for trade-fair companies in order to inform Chinese exhibitors in a more targeted way about special topics relating to the exhibition, events for experts, and services

as a travel and information portal for tourism and regional marketing in order to attract Chinese vacationers

for employer branding in China.

WeChat communications with Storymaker

Whether you have a Chinese or German business license, Storymaker can open a WeChat Official Account for you, which is registered in your company’s name. As a Tencent Trusted Partner, we can also launch advertising campaigns in the Tencent ad network on your behalf.