Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent.

Leverage the work your competitors have already done in identifying opportunities

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites.

SEO is ignoring all the distractions to implement the basics

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. Links increase the authority and trustworthiness of a page to
search engines, which increases the overall authority of that
website. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.

Topic tags can help organize your blog content

The number and quality of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Gaz Hall, an SEO Expert from the UK, said: "There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords."

Ensure that Googlebot can index your pages correctly

The key to quality SEO is all about research research research. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. According to Google, featured snippets especially helpful for those on mobile or searching by voice.