Community Tourism-Much More than a Markerting Ploy

Community tourism is a marketing buzzword that is powerful in its positive ‘feel-good’ factor, but how much of it is just marketing speak and how many real benefits actually go to communities across the continent?

ASF has worked with communities to set up sustainable businesses in many of southern Africa’s premier parks and world heritage sites including Madikwe, iSimangaliso, Kruger, Kgalagadi, Etosha, Palmwag, Bwabawata and Maputo. According to Peter Massyn and his team, many valuable lessons have been learnt along the way.

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Baffalo RioMassyn says it’s important to look at the definition of community tourism in its true sense. He says, “Community tourism is a form of tourism that not only brings net benefits to local communities, especially those at the margins of society, but also includes them as owners (or co-owners)We believe this emphasis on ownership is vital if we are to overcome the legacies of read more…

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Bewitched by the magic of France, Melissa Jane Cook is an intrepid explorer. A lover of traversing the globe, she eagerly absorbs different cultures and laps up the magnificent oceanic experiences. Wooed by words and writers alike, her penchant for facials, chocolate, owls and bugs, is surpassed only by her fascination with the stage aglow in lights or bookshelves that heave with stories, where characters invite her along on their marvellous journeys.

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African Travel Market is a new glossy travel, trade and business publication that dares to reposition the African continent as a destination of choice. The trailblazing magazine features a strong lifestyle element and is available in both traditional (print) and digital (embracing new media and social media) platforms.
We are not marketing destinations, but rather an authentic experience that speaks to a sensory and intuitive encounter.