Sales of alcohol pouches jumped 153% to $154 million in the year
ending June 23, according to Nielsen.

Smirnoff

Smirnoff, Arbor Mist, and Parrot Bay are among the cocktail
brands which have pouches on offer. Arbor Mist has positioned its
pouch as an easy way to make frozen cocktails—just store it in
the fridge, squeeze it out, and you're done. No blender or fruit
needed.

Arbor Mist launched its line in Walmart (in Merlot Blackberry,
Pinot Grigio White Pear and White Zinfandel Strawberry flavors),
and already a booze brand Class War has begun: A spokesman for
Brown Forman (owns Jack Daniels) said the company had no plans to
join the fad.

Of course, the packs do carry the stigma of being invented by
food marketers to feed babies. But consumers are not expected to
punch the tops with a little straw, like a juice pack. They open
with a cap on the top because they're designed for pouring out,
not sipping directly from the pouch like a toddler.

Unsurprisingly,
people are already figuring out ways around that. This
blogger notes, "there’s nothing stopping you from popping one in
yourself (except maybe your date of birth, but hey, that’s what
Bigs and RAs are for). So just grab a few, freeze them overnight
and get yo’ illegal classroom-drank on the next day—all without
ever using a blender or fake ID."