The process itself includes a variety of strategies and techniques aimed at improving search engine rankings, and ultimately increasing the amount of organic traffic to your website. Humor causes consumers to watch, laugh, and, most important, remember. Depending on the situation, SEO may involve both the IT and marketing departments …

When users place keywords on their web page or within their meta tags over and over again in an effort to improve SERPs-search engines (like Google) actually discredit the value of the web page. Quality images, tagged with good keywords, can also help your rankings with search engines. If you've …

What keywords would my customer or target audience use to describe what they want? when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic …

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. There are many things that you …

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical …

Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website …

Make the content flow easily to keep people intrigued and reading. The advice is to avoid duplicate content issues if you can and this should be common sense. Marketing managers may believe the approach lowers costs and retains better control of the message, which can be aligned with the brand …

Modern SEO, now, kind of has two major areas. Typically your home page will be focused on your "gun" keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Nofollow links were introduced by Google to mark …

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. A …

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

Remember that your success in SEO is directly proportional to the amount of effort you exert. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Buyers have a problem, and they are looking for something to solve …

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don't get me wrong. Google have come a long way during the past few years in …

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Being at the top of your game really pays in SEO marketing. Adding your keyword to your page title and URL is the main way that you can have …

One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par. Wikipedia is one of the …

Social media marketing involves the utilization of social media and/or social networks to market a product, company, or brand. Backlinks are absolutely key to boosting your site's position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according …

The O in SEO (optimization) is where the different layers come in. Over the last several years, Google has made huge strides in driving better UX (user experience). Developing a sound technical strategy involves many technical considerations. Through the years, SEO Specialists have employed numerous advertising approaches.

Never changing Google …

Without an XML sitemap, Google spiders have to crawl (read) pages individually, something they don't like. New messages help the individual form cognitive beliefs about the brand and establish a new linkage from her current map to the new brand. If the person says no, they have not done any …

When buying domain names, you should consider several factors, including the domain name size (in characters), the domain registration period (in years), keyword-rich domain names, and nonsensical domain names. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even …

If the person says no, they have not done any reviews, then do not push for them to leave one. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write …

Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. Twenty years ago, the World Wide Web as we know it today …

You may have read on SEO forums that keyword-rich domain
names are a waste of time, that users see them as spammy, and that
brand presence is more important. As usual, there is some truth in all
these arguments, but recognize that if you choose to follow this advice,
you …

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Use the rel=nofollow tag in the links to …

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer …

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. For many of us, the search box has become our entry point to …

Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000's …

For modern digital marketing, that doesn't just mean knowing what they want, but understanding how their search habits work as well. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages SQL Server runs only on Windows Server …

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages …

It may be your best option if nothing on the market fits your online software requirements. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. A blog is a form of online journal …

You could pay for ads - but is this really a viable (affordable) long-term solution? In fact, it's even more important to find keywords that drive qualified traffic to your website or blog and are not extremely competitive. One of the most common forms of negative SEO is the use of …

The marketing team provides information that leads consumers to the company's products. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective …

Google displays featured snippets in search when they believe this format will help people more easily discover what they're seeking, both from the description and when they click on the link to read the page itself. Some of the tools I like using are Market Muse, Ahrefs and Semrush. To …

Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the …

Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. Consumer product manufacturers spend more on trade promotions directed toward retailers. A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular …

Know where and how to use keywords in your content for maximum searchability. Those paid and organics incentives are SEO and SEM. Using the tool, narrow down the given keywords to between 10-15 and rank these in order of preference, as they relate to your business. Choosing an agency begins …

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using …

This document should contain all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Take advantage of these on-page …

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. It should be clearly understood that the …

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Assessing which keywords to go after first is a crucial second step …

Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. Research keywords and competing websites to select ideal keywords. Websites designed for a desktop computer will not load …

Marketing professionals can target all types of sites. Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Both customers and organizations benefit …