As Celanese’s social media manager, I’m deeply involved with the planning and promotion of our company through our various social media platforms. It’s several of the many communication channels I enjoy supporting every day. Here on the CE-Blog, the hub of all things social for us, I thought I would spend some time sharing with you why you should be following us on social media!

On May 16, the Department of Energy recognized Celanese Corporation for its goal achievement in the Better Buildings, Better Plants Challenge for the second time. After meeting its first energy-efficiency target in 2013, Celanese followed up with a new target and met that goal this year, reducing energy intensity within U.S. plants by an additional 21 percent.

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. Celanese’s highly-diversified product portfolio serves a broad range of end-use applications including paints and coatings, textiles, automotive applications, consumer and medical applications, performance industrial applications, filter media, paper and packaging, chemical additives, construction, consumer and industrial adhesives and food and beverage applications.

Last month, new and future moms at the Celanese Florence, Ky., site got a very meaningful Mother’s Day gift from Celanese. The Florence Women’s Impact Network (WIN) partnered with site leadership to establish a Mother’s Room where they can comfortably and conveniently pump during their work day.

Returning to work after the birth of my son was difficult, to put it mildly. Sure, part of me was anxious to regain a slight sense of normalcy and solve some problems that didn’t involve diapers. But those first weeks of being separated from that tiny human to whom I’d become so irrevocably attached–those were heart wrenching; not to mention the stress of finding child care, balancing the new list of responsibilities, and adjusting to a new sleep schedule.

I recently attended a social media conference to learn new trends, to connect with communication peers and to leave inspired and refreshed. As a communicator, the emphasis on transparency and social storytelling affirmed Celanese’s communications strategy to have a consistent and authentic voice.

The CE-Blog came to my mind several times over the course of the conference, especially when one speaker shared how to unearth the spirit of a brand through storytelling. She was talking about how a brand’s mission is its story. The more she talked, I couldn’t help but think how great it has been for our company to have created a space to give our employees a voice to our customers, our communities, our teams. This blog has helped to pave the way for our company to build the culture we have today. It speaks to our company values and has been a place where we’ve tackled challenges and shared about the people and the causes we’re most passionate about.

On April 22, the world unites to celebrate the Earth. Earth Day started in 1970 as an initiative to create appreciation for the environment, support sustainability, maintain biodiversity and emphasize the environmental issues that concern us as humans. Now, more than 1 billion people participate in Earth Day activities each year, making it the largest civic observance in the world.

Increased demand for energy and sustainability have become key issues – or opportunities – due to the challenges and limitations we are dealing with. Following this approach and aligning to the Celanese values, Improving the World and Being Sustainable, the Celanese Global Energy Team is celebrating this day as a permanent and sustainable tradition.