Since 1918, Mido has stood for reliable, robust, long-lasting timepieces offering good value for money. Along with these qualities, the Swiss brand is famous for its high standard of mechanical watches and the widest choice of COSC certified chronometers in its price segment.Linked to outstanding architectural monuments and buildings, each Mido watch is a durable symbol. Sublimating this timeless approach, Mido’s ambition is to create high quality timepieces that outlive fashion trends.