We help organizations create meaningful experiences between their products and customers. We specialize in the considered design of the tools that people use at work and play.

SKI MOUNTAINEERING SHOVELClient: G3 Genuine Guide GearChallenge: To design a lightweight, compact, guide-specific backcountry shovel that strengthened the brand's shovel line, and filled a gap in the market.Solution: The SpadeTech shovel introduced such qualities as toughness, versatility, packability, and reliability into a single shovel package that has proven to be a favourite among mountain guides and backcountry skiers alike.Working with mountain guides, we were able to isolate issues that were not being addressed by the current avalanche shovels on the market.By minimizing the blade depth and angle with respect to the shaft, we were able to, not only make the shovel extremely easy to stow and access, but turnit into a versatile tool for ski mountaineering where chopping cornices, steps and platforms are daily tasks.The rounded leading edge of the blade ensures that a rescuer's energy is effectively located at the point of incidence on densly consolidated avalanche debris, regardless of penetration angle.Blade shape was determined by the needs of the winter mountaineer. Reliable snowpack stability is essential, so we ensure that the shovel was capable of creating the smoothest snow pit and column walls found in some of its bulkier cousins.The minimalistic asymmetric T-grip handle minimizes grip fatigue by providing a positive texture and ergonomic grip.

MOUNTING JIGClient: G3 Genuine Guide GearChallenge: G3 had been making a mounting jig for its Targa line of bindings. The jig was being sold at a loss. With the advent of the new (Targa Ascent) binding, with a revised hole pattern, an opportunity arose to make a new mounting jig that could be used to mount the entire G3 binding line, allow the jig to earn revenue, and improve the ski tech’s experience. The existing jig also required servicing if dropped.Solution: Interviewing ski techs from across the continent, we were able to gain a clear picture of what was good about existing jigs and what was desireable. We were able to introduce a jig that maintained the brand language of G3, while incorporating the tech's workflow right into the tool.By replacing the expensive metal parts with robust plastic replacements, the new jig integrates moulded-in instructions and error reduction, lightness of weight and precision in the only polymer-based mounting jig on the market. All of this at a fraction of the manufacturing cost of the previous, less effective jig.

BONESAWClient: G3 Genuine Guide GearChallenge: Create a backcountry saw that surpasses anything available on the market for backcountry skiers and guides.Solution: The BoneSaw is the bare-bones realization of what a backcountry saw has to be: light, corrosion-proof, low-profile, wood-cutting, extendable, and fitted with an integrated crystal screen redefined the snow saw product category.The unibody design allows for an elegant, strong and versatile product. Designed to be easily extended with all (at time) avalanche shovels on the market. the versatility of the saw is unmatched.The low-profile, lightweight sheath acts as a hard-wearing tooth guard, while also acting as an integrated extension for extending reach or protecting bare hands from wear while cutting wood without the protection of winter gloves.The entire product is purposefully recycleable.Responsibilities: Problem Definition, Expert Interviews, Questionnaire Development / Distribution, Conceptual Development, Design Detailing, Prototyping, Testing Regime Management, Material Specifications, Vendor Sourcing, Production Drawings, Project Management.

SKIN TRIM TOOLClient: G3 Genuine Guide GearChallenge: To redefine the process of trimming climbing skins to skis by developing a tool that simplifies the process, reduces chance of user error, reduces user stress and does a perfect job of matching any climbing skin to any ski.Solution: By allowing the user to apply their (expensive) climbing skins to the bases of their skis exactly in the position they want them in when in use before trimming, we were able to reduce potential errors and associated stress.The redesigned trim tool is a departure from the status quo empowering customers to trim their own skins without fear of destroying their investment.The new tool intuitively fits to both left and right hands comfortably and encourages forces to be applied appropriately to get a perfect trim - even the first time.

We help organizations create meaningful experiences between their products and customers. We specialize in the considered design of the tools that people use at work and play.

SKI MOUNTAINEERING SHOVELClient: G3 Genuine Guide GearChallenge: To design a lightweight, compact, guide-specific backcountry shovel that strengthened the brand's shovel line, and filled a gap in the market.Solution: The SpadeTech shovel introduced such qualities as toughness, versatility, packability, and reliability into a single shovel package that has proven to be a favourite among mountain guides and backcountry skiers alike.Working with mountain guides, we were able to isolate issues that were not being addressed by the current avalanche shovels on the market.By minimizing the blade depth and angle with respect to the shaft, we were able to, not only make the shovel extremely easy to stow and access, but turnit into a versatile tool for ski mountaineering where chopping cornices, steps and platforms are daily tasks.The rounded leading edge of the blade ensures that a rescuer's energy is effectively located at the point of incidence on densly consolidated avalanche debris, regardless of penetration angle.Blade shape was determined by the needs of the winter mountaineer. Reliable snowpack stability is essential, so we ensure that the shovel was capable of creating the smoothest snow pit and column walls found in some of its bulkier cousins.The minimalistic asymmetric T-grip handle minimizes grip fatigue by providing a positive texture and ergonomic grip.

MOUNTING JIGClient: G3 Genuine Guide GearChallenge: G3 had been making a mounting jig for its Targa line of bindings. The jig was being sold at a loss. With the advent of the new (Targa Ascent) binding, with a revised hole pattern, an opportunity arose to make a new mounting jig that could be used to mount the entire G3 binding line, allow the jig to earn revenue, and improve the ski tech’s experience. The existing jig also required servicing if dropped.Solution: Interviewing ski techs from across the continent, we were able to gain a clear picture of what was good about existing jigs and what was desireable. We were able to introduce a jig that maintained the brand language of G3, while incorporating the tech's workflow right into the tool.By replacing the expensive metal parts with robust plastic replacements, the new jig integrates moulded-in instructions and error reduction, lightness of weight and precision in the only polymer-based mounting jig on the market. All of this at a fraction of the manufacturing cost of the previous, less effective jig.

BONESAWClient: G3 Genuine Guide GearChallenge: Create a backcountry saw that surpasses anything available on the market for backcountry skiers and guides.Solution: The BoneSaw is the bare-bones realization of what a backcountry saw has to be: light, corrosion-proof, low-profile, wood-cutting, extendable, and fitted with an integrated crystal screen redefined the snow saw product category.The unibody design allows for an elegant, strong and versatile product. Designed to be easily extended with all (at time) avalanche shovels on the market. the versatility of the saw is unmatched.The low-profile, lightweight sheath acts as a hard-wearing tooth guard, while also acting as an integrated extension for extending reach or protecting bare hands from wear while cutting wood without the protection of winter gloves.The entire product is purposefully recycleable.Responsibilities: Problem Definition, Expert Interviews, Questionnaire Development / Distribution, Conceptual Development, Design Detailing, Prototyping, Testing Regime Management, Material Specifications, Vendor Sourcing, Production Drawings, Project Management.

SKIN TRIM TOOLClient: G3 Genuine Guide GearChallenge: To redefine the process of trimming climbing skins to skis by developing a tool that simplifies the process, reduces chance of user error, reduces user stress and does a perfect job of matching any climbing skin to any ski.Solution: By allowing the user to apply their (expensive) climbing skins to the bases of their skis exactly in the position they want them in when in use before trimming, we were able to reduce potential errors and associated stress.The redesigned trim tool is a departure from the status quo empowering customers to trim their own skins without fear of destroying their investment.The new tool intuitively fits to both left and right hands comfortably and encourages forces to be applied appropriately to get a perfect trim - even the first time.