About This Blog

Welcome to Stuart Cross’s Blog

The objective of this blog is simple: to help business leaders cut through the needless complications that pervade modern organisations, and help them to keep a steady, simple focus on the key to business success: profitable growth.

My goal is to provide provocative views on growth, strategy, leadership and management, so that executives can drive the simplicity and focus needed to deliver drive new growth for their business. At its heart the blog will pursue a theme of “Occam’s Razor” which can be summarized as “the simplest solutions are generally the best solutions”.

My company, Morgan Cross Consulting, helps businesses and executives find new ways to drive profitable growth and deliver great results. I have been fortunate to work with some of the world’s leading companies – including Alliance Boots, Avon and PricewaterhouseCoopers – and I aim to share with you the insights I have gained working with these and other great organisations.

Please feel free to use what you read here, but, equally, please ensure that you give full and proper attribution.

Many thanks for visiting

– Stuart

Rules of the blog

This blog is administered and run by Chad Barr of CB Software Systems, Inc. You may contact us by clicking here.

Our intent is to publish two new, brief articles by Stuart every week. We will also periodically post videos and podcasts from Stuart.

Posts are welcome. Any posts that do not add value to the discussion, are in bad taste, use inappropriate language, or slander anyone will be removed.