How to ensure the fourth industrial revolution is ‘Made in the USA’

Without investment, fewer products will bear this 'Made in the USA' logo in the future. AP Photo/M. Spencer Green

President Donald Trump has long talked about reinvigorating American manufacturing, which has suffered heavy job losses as a result of automation, trade deals and other factors.

In July, the Trump administration even celebrated “made in America” week by showcasing things built in the U.S. and hosting dozens of manufacturers at the White House.

Some of the highlighted products included golf balls made in Arizona, helicopters built in Connecticut and New York Steinway pianos – one product from every state.

To me, an engineer who studies the future of manufacturing, this focus on what the U.S. made yesterday will only go so far in saving American manufacturing. The U.S. needs to figure out what the country should make tomorrow – and invest heavily in it. Whether we do depends on our willingness to embrace the fourth industrial revolution, a new era that is beginning and is destined to be just as pivotal as the previous three.

Something great from all 50 states.

Revolutions one and two

So what is an industrial revolution and how can we take advantage of the current one?

Broadly speaking, we define something as an industrial revolution when great technological advancements are accompanied by significant socioeconomic and cultural changes.

The first one, from the late 1700s to mid-1800s, marked the transition from making goods by hand to using machines. Begun in Great Britain and adopted in Belgium, France, the U.S. and elsewhere, it was made possible by harnessing water and steam power and the development of machine tools and factories, leading to unprecedented change.

William Bell Scott’s painting from 1850-1860 depicts elements of the first industrial revolution,.

The second industrial revolution began in the late 1800s largely as a result of the invention of electricity and ushered in an era of mass production and assembly lines. Widespread adoption of technology – the telegraph, railroads, gas and water supplies, among others – not only enabled the movement of people and information like never before, it also led to the production of goods such as cars, fertilizer and petroleum.

Both revolutions had great socioeconomic and cultural impacts, some good, some bad. Basic necessities, such as food and clothing, became more available. Trade increased. Populations soared as people moved from rural areas to cities. At the same time, far more pollution led to serious health consequences, and unsafe labor conditions resulted in worker unrest.

Workers assemble cars at a Ford Motor plant in 1930. The second industrial revolution ushered in the era of assembly lines after the invention of electricity.

Countries that spearheaded the first revolution dominated the second as well, but Germany, Japan and other nations also embraced the latter’s changes. The strong American role helped the U.S. become a global leader in manufacturing, which made the U.S. the world’s largest economy by 1913.

A third revolution and China’s rise

The introduction of computers and other digital electronics launched the third revolution in the 1950s, and there’s debate about whether we’re still in it. Among the key changes was automation, which led to China’s rise.

Repetitive and low-skill tasks once performed by people, especially on assembly lines, were handed over to machines, which became ubiquitous in auto plants and made switchboard operators obsolete. From a consumer and cultural standpoint, this era is often identified with the profound changes resulting from the introduction of television and personal computers.

Yet manufacturing remains an integral part of the U.S. economy, employing almost 13 million people in the production of electronics, automobiles, airplanes, refined oil, plastics, pharmaceuticals and more.

That makes it all the more pivotal which countries dominate the next industrial revolution, whether it’s already happening (as I believe), or if we’re on the brink of it.

Industry 4.0

The fourth industrial revolution focuses on artificial intelligence, big data, the internet of things and other emerging technologies that fuse the physical, digital and biological worlds.

How impactful it will be compared with previous revolutions is open to speculation. But we’ve already seen a glimpse of a world in which self-driving cars, personalized medicine and humans working alongside robots are likely to be the norm.

While some of these technological advancements may be rejected – Google Glass anyone? – there are plenty of reasons to be optimistic about the future. Our ability to detect and treat serious diseases will improve. Autonomous vehicles could make our roads safer while reducing congestion and pollution. More robots mean fewer humans performing dull, dangerous and dirty jobs.

Like previous industrial revolutions, these changes will cause socioeconomic and cultural shifts. Some argue the pace of these shifts will increase compared with previous revolutions. Others worry the less fortunate will be left behind and are making plans, such as universal basic income, to ameliorate negative consequences.

Smart robots like these at a BMW plant in Leipzig, Germany, and other autonomous systems are part of the fourth revolution.

Global leadership up for grabs

So who will lead fourth industrial revolution?

In 2011, the president’s Council of Advisors on Science and Technology sensed the U.S. risked economic, social and political security if it was not at the forefront and recommended the government create a series of public-private partnerships to support advanced manufacturing initiatives. Known today as “Manufacturing USA,” these initiatives created a number of national institutes each with a particular emphasis including 3D printing, digital manufacturing and flexible electronics.

By bringing together industry, academia and government, these partnerships began the process of training the workforce for new and emerging careers, facilitating the transfer of technology from the lab to the market, and increasing our nation’s overall competitiveness.

These investments, as well as additional efforts by the Trump administration, can help the U.S. maintain and build its manufacturing sector.

However, given how rapidly technology is evolving, the nation faces significant challenges. Germany and Japan are developing formidable strategies to lead globally in the fourth industrial revolution. Mexico and South Korea stand ready to claim their share of the opportunities as well. And despite the slowdown of China’s economic growth, it remains an economic powerhouse.

In short, global leadership is up for grabs.

The U.S. may never surpass Singapore’s capabilities in biotech fabrication, Taiwan’s capacity in optoelectronics manufacturing or South Korea’s prominence in biopharma production.

But significant opportunities exist in emerging industries such as autonomous systems, defense technologies and energy harnessing and storage. And of course, someone needs to produce the digitally enabled machines and robotic systems that actually fabricate these systems – this could end up being a data-driven reboot of the machinery industry. The U.S. could end up being the leader in any or all of these depending upon the steps it soon takes.

President Trump gestures to some of the items manufactured in the U.S. during ‘Made in America’ week in July.AP Photo/Alex Brandon

How to move forward

The University at Buffalo, for example, my school, has partnered with the Digital Design and Manufacturing Innovation Institute – part of Manufacturing USA – and education technology company Coursera to develop a massive open online course that addresses the knowledge and skills needed to succeed in the fourth revolution.

We’re not alone. Universities in Louisiana have created a consortium to support advanced manufacturing and education. Meanwhile the Massachusetts Institute of Technology has developed a number of programs to bolster next generation manufacturing. There are numerous other programs nationwide many with a regional focus, but all aimed at empowering the nation’s collective capabilities.

Members of the current and emerging workforce will need to adapt to the significant changes on their way because they’re unlikely to be stopped.

Fortunately, just as old jobs will be lost, new manufacturing jobs will emerge. And those displaced workers who are willing will be able to find new opportunities. Several groups are identifying what they will look like.

As we move towards a manufacturing resurgence, there are significant opportunities across our academic institutions, research laboratories and production floors that require innovative science, technology, practice and education.

However, without continued significant private and public investment, the U.S. may find itself being late to the party already commencing in advanced manufacturing.

Kemper E. Lewis receives funding from the National Science Foundation and the Digital Manufacturing and Design Innovation Institute.