How digital signage can be used to enhance your business

Morgan Advanced Materials is a global materials engineering company and it has chosen to fully implement digital signage in its Global Materials Centres of Excellence.

From an extensive range of advanced materials, Morgan produces components, assemblies and systems that deliver significantly enhanced performance for its customers’ products and processes. Morgan’s engineered solutions are produced to very high tolerances and many are designed for use in extreme environments.

Morgan places high importance on using leading-edge research and development to drive sustainable profitable growth and is creating Global Materials Centres of Excellence to support its main material families. The first was established in Bromborough and is focused on developing insulation fibre. The second was built in Morgan’s Stourport-on-Severn site.

Opened in late 2015, the facility is leading the Group’s development of structural ceramic materials and applications.

During its development, the decision was made to embrace digital signage at the GMCoE, to showcase Morgan’s capabilities using new technology. A four-screen video wall, using ASUS ST558 displays, was chosen to maximise the impact of the video wall in the customer experience area.

Colin Turner, IT Solutions Architect at Morgan Advanced Materials, was the driving force to implement digital signage at Morgan. Previously, Morgan was using static content which, as Colin points out, didn’t allow the displaying of engaging content. With the development of the new GMCoE, the company required a display solution that was not only more modern, but more interactive and engaging, whilst displaying services, technologies and products.

The video wall can support with developments, for example by hooking up a digital microscope to the displays, Morgan can show clients technical details of their components in extraordinary clarity, something that would not have been possible with the old system – a projector and a white screen. The video wall can also be used to show the production process for the various components that the company manufactures, something they had previously done using static images.

Although the video wall is the first digital signage solution that Morgan has installed, it is just the start of a much larger programme.

“The video wall has opened the door, it’s got people thinking about how they can use it and, instead of me trying to push against the tide, it’s opened the flood gates,” he added.

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