BBC needs to prove itself abroad

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The BBC boasts, rightly, that it is the only British media corporation with a global brand. But it is hardly a global business: the 25,000 people who work for the BBC generated just £318 million in sales worldwide last year.

The BBC is there primarily to serve the British audience, which it does, mostly, with wit, imagination and integrity. But, abroad, the BBC punches at about the same weight as Bob the Builder. The Government has the chance in the next few weeks to puncture the old myth of the BBC’s untapped potential internationally. Ministers should agree a financial settlement