Archive for the ‘What is remarkable?’ Category

Why are some things worth saying?

Next to the sound of your name, nothing grabs your attention like somebody saying they were thinking about you. You listen closely to what comes next because it holds a personality clue.

Go on—please continue to tell me what charming character trait/hideous character flaw you thought of.

It turns out the stuff that bubbles up through memory is the most critical content to say to your wife at dinner, or your kids at Christmas. Or your colleague. Interestingly, we remember this thing as we face our person. The reminder pops when your wife/kid/colleague makes that casual remark they always make about that pet topic. And then gears turn deep down in your brain-pan and the reminder careens drunkenly down the thought-chute to your mouth. And you can hardly swallow that bite of House Lo Mein, so tremendous is the pressure to say this thing.

Because you know they will laugh. And it will be a moment—a shared delightful moment.

I’m a note-taker. Constantly writing in books (books I own, mind you). Regularly setting reminders in Evernote. Forever reaching for a scrap to jot something. And I refer to my notes. But increasingly I wonder whether my notes harbor the best topics for conversation. I wonder this for the same reason that school lectures are so very tedious: Hearing from someone’s notes or pre-thought ideas is so boring. The very opposite of remarkable.

It’s the stuff we remember as we sit in conversation that matters most and makes a difference. We take notes and write things down to remember for later, but the most critical stuff bubbles up on its own–that’s the remarkable stuff. Maybe our note-taking has raised the importance and we are more likely to remark.

So by all means make your notes—especially as the holidays bring friends and family you’ve not seen for some time. But remember that the magic happens in the moment of conversation, which is a moment of connection. Chances are good your remark will be different from the note you made.

Leadership is an emotional action story

Most of my clients see themselves as thought-leaders. These clients really are leaders in their industries: their scientists and engineers labor to create new ways of approaching old markets even as they open new markets. A think-piece is an outward-facing story of their leadership in the light of a market problem or need.

Some clients assume their brochures and web copy can be repurposed into a think-piece. One of my tasks is to help them understand that a think-piece takes a position on a problem, spins out a story that shows the problem resolved in an emotionally satisfying way. That is typically a larger frame of reference than their current brochure or web copy.

Other clients want to say something without revealing anything. They worry about competition in their tight market. But they don’t realize how a generous spirit is another kind of selling (especially in this sharing economy), and giving something-not-everything away is a mark of true leadership. But it’s just too big a task (they say) and it will “only distract our scientists and engineers.”

Sharp clients understand that thought-leadership presents a story that is immediately recognizable, universally understood (by their target audience) and easy to digest. They also understand that the best stories carry a useful thought with an emotional element.

My favorite thought-pieces typically have these three elements:

Story: A story is threaded together with real people doing real things. There is emotion in a story—just like life—and real people talk in human rather than PR speak. Real people with real problems that unlock real emotion both before and after the solution appears.

Visual: There’s no question that words simply take too long for most of us. We still read, of course, but our short attention spans move us toward images and video. Some say visual is the primary way social media will present in coming years. We can put that visual bias to work today with words that paint pictures. That has always been the novelist’s forte: creating scenes. That ability must find a home in today’s think-pieces. Gone are the days when an interested audience member might happily read your brochure. Now you have to catch them when they are not looking or thinking about your product or industry. This is not an easy task, but the more visual the better. Visual also has the advantage of being immediately understood.

Speak Human: Every discipline has its own secret words. Every industry uses lingo and code words to show they know their stuff as well as out of sheer laziness. It’s just easier to say the same things as everyone else. Plus it’s a badge of the tribe, so why wouldn’t you? But insider language is inherently toxic for anyone outside. It’s a buzz kill for an outsider looking in. Speaking human means words cleansed of jargon, words that can shine through a clear story.

The best think-pieces don’t appear to be think-pieces at all. They can be read so effortlessly that we take every step with the author to the intended conclusion. And we find ourselves happy to be there, taking action with the hero.

“…and then a cascade of miracles occurs…”

Yesterday I heard myself spinning a tall-tale to a quiet cluster of skeptical students.

as if

I told them of a magical place they can go were writing connects the dots in a mysterious and inexplicable fashion. It is a place you arrive mostly clueless about what will happen next. But then you begin marking a blank page and words form into sentences and dots arrive and connect. The not-knowing of this place takes a bit of courage to sit with, but the payoff of processing your not-knowing is immense.

These were writing students, so many regularly visit this place. Some nodded in agreement. Some stared back blankly, though I suspect this tall-tale was their own experience as well. Some stared blankly refusing to participate no matter what—which is, of course, that great student default-setting.

John Cleese spends his retirement talking about this place (try here or here. And especially here). He characterizes it as more of a time than a place—which I completely agree with. A time away, which becomes a space bordered by time limits. I use timers to get to that place. This place where the magic happens is also called “flow” or “in the zone.” I’m certain you’ve experienced it as well.

For the working writer, I’m convinced that this place is bordered on one side by strategy and analysis and research. And on the other side is marketing or talking to an editor or pushing “Send.” But in between: this magic layer where creation happens. It’s a place equally daunting and exhilarating.

Follow the Instinct to Say Again

We talk endlessly about the question “What is remarkable?” in my social media class. I am convinced that the bits of life that we remember to tell someone else are the very things that make for great conversations. It is that instinct that also powers engaging social media.

Say I run into an old friend and remember I finally read that book she told me about two years ago. Why did I wait so long? “The chapter about the train ride through the Alps was unbelievable and may have changed my life,” I say. I just remembered all this when I saw my friend and she said “train.” I can see that she is happy I read and enjoyed the book—one of her favorites.

Curiously, it is the running into the friend that pulls the trigger on the remembered thought. That instinct to pull from memory a thought stored for a particular person is one to follow. But maybe I did not store a thought for a person. Maybe I just registered a reaction to the book and I’ve been telling anyone who will listen—simply because I think they might find it interesting

Three things about this instinct to remark:

We often remember for someone—we know they will like this thing and so we tell them.

In a simple remark, we break complex thoughts into pieces and parts that can be verbalized. We want to be heard so we anticipate the questions our friend will say and pepper our talk on the fly with the answers they seek.

The connection powers the thought and the communication. And so this memory or thought that becomes a remark goes on to cheer or enlighten or delight our friend.

The answer to “What is remarkable?” has its roots in a mystical intersection of connection, remembering and communicating. We might wish for such connection in our social media practice. The model for true connection is our plain old remarks to friends.

I’m not a particular fan of L’Amour’s writing. I have no great interest in cowboys and western shoot-em-up stuff, still I cannot put down his biography. It’s how his personal story unfolds and his depiction of the times he lived that are so gripping. And because I know where it all leads—at least to some degree. L’Amour’s education consisted of working on migrant fields across the U.S., and the merchant marine, and boxing and in reading whatever little blue books he could lay his hands on. He listened to hobo stories and seamen stories and drinking stories and murder stories. He also wrote very clearly—so that I almost don’t even realize I am reading.

This strikes me because much of what I read calls attention to itself in thousands of ways, from pedantic language to detailed concepts that demand rapt attention to self-indulgent fluff to the simply boring. And I’ll confess to committing some of those very language sins myself on pages.

But what if a philosophy book told a story rather than parsing dry doctrines and tentative tenets? In fact, that is exactly what stories and novels and films do: package thought into a compelling narrative.

And that’s saying something.

According to Mrs. Kirkistan, these are two of my (many?) positive traits:

You’re a good sleeper and a good eater.

She is right: I am. Both.

That’s the kind of stuff we say about an infant, in which case it is high praise indeed: getting that little human to sleep and eat bodes well for future growth. It’s some of the first stuff we can say with any authority about a newborn.

But we struggle to praise an adult.

If we look at those same qualities on the other end of the lifespan, “good sleeper” remains a positive. Older folks have a hard time sleeping (it turns out all sorts and ages of people have a hard time sleeping). What constitutes a “good eater” changes through the years as well. Moving from a voracious eater to a judicious eater seems an especially praiseworthy approach that can span the years.

Still, how can we offer praise to one another in a meaningful way? The trophy for “just showing up” is nearly worthless and most of us see through that. But acknowledging the contributions we each make goes a huge way toward helping each other find and lay hold of our better meaning-making activities.

Yesterday my client drew a red star next to a paragraph he liked. It’s a small thing, but in conversation I told him it was meaningful that he did that. Our best work, it seems, goes by mostly unremarked. That’s how we know it is good—no one says anything. This is in contrast to when we are kids and our parents praise us for picking up our toys or finishing our Brussel sprouts. Even in school we look for praise from teachers and professors to know that we are doing the right thing/on the right track. But most of life doesn’t work that way.

Giving feedback can help us close the circuit for each other. Even if barely acknowledged, a complement does a whole lotta good.