Convenience Store Decisions, September 2018

Cover Story Twice Daily Twice Daily Is Refining Retail Now with a one of a kind coffee concept the Tennessee based c store chain is blending the best of what convenience has to offer By David Bennett Senior Editor T he Twice Daily brand name came from the concept of having a store with such compelling foodservice offers and a wide variety of traditional convenience store products that guests would want to visit its stores at least twice per day In terms of marketing strategies thats a lofty goal However if you talk to any Twice Daily representative thats the goal and theyre sticking to it However in the last two years the convenience chain has been in motion to deliver a lot more to a growing customer base including a unique coffee experience called White Bison Owned and operated by Nashville Tenn based Tri Star Energy LLC Twice Daily has been serving residents of Middle Tennessee communities since 2011 The company is unabashed in its intent to outperform competitors in its operational footprint which includes 55 store locations in Tennessee and Kentucky Our company vision is to be the Mid Souths premier convenience retailer providing a differentiated food and fuel experience that excites our guests and team members by delivering top tier performance every day on every site while leading in community support and involvement said Dawn Boulanger vice president of marketing for Tri Star Energy On the surface that seems like a tall order But delivering a superior customer experience is the order of the day at Twice Daily Founded in 2000 Tri Star is a joint venture between the Parman Corp Shell and Kimbro Oil Co established in 1968 WHAT AN IDEA The first phase of Tri Stars retail concept launched in August 2011 with the first three Twice Daily locations Over the past six years the retailer has made regular changes to its foodservice and dispensed beverage offers to match both consumer preferences and the latest trends including healthier snacking options In the early going the company developed a prototype with a wow factor in mind Several design factors included a suspended cloud ceiling with recessed lighting directly 30 Convenience Store Decisions September 2018 cstoredecisions com

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