URBAN MUSIC FESTIVAL GETS DASH-ING NEW LOOK!

Damon Dash aims to share his appreciation of hip-hop. Wonder if Posh will go...

THE URBAN MUSIC SEMINAR announced today (May 23) that this year’s event will be sponsored by ROC-A-FELLA.

At a press conference earlier in London’s Royal Festival Hall, hip-hop entrepreneur Damon Dash and Roc-A-Fella CEO, spoke of his involvement with the seminar.

Dash said: “The way I look at hip-hop – we’re all a family. No matter where we are, no matter where you go. When I travel, no matter where it is in the world, when I see a hip-hop individual who has an appreciation for the culture, automatically you embrace that person – like a family should.”

He added: “Everything that I have and every opportunity that is presented to me I will definitely share with anyone in the UK with an appreciation for hip-hop. I think it’s very important for people to understand the importance of the culture and to also to understand how serious and how influential the hip-hop culture is to the whole world.”

The Roc Urban Music Festival will take place on September 18-19 at London’s Royal Festival Hall and will feature a series of workshops, seminars, masterclasses and exhibitions given by some of the business’ top pluggers, PRs, A&Rs, managers, accountants as well as artists.

Roc-A-Fella will also be hosting their own specific panels over the two days about their various ventures, including clothing (Rocawear) and films (Rocfilm). Special mini events be held by the company over the weekend will be announced at a later date.

UMS founder Kwame Kwaten said: “It’s great to have a company as major as ROC recognise that by investing in the future of urban music they too can benefit in a much more long term way than is normally associated with the very short-term music business.”

Tickets for the event are free, subject to online registration on a first come first serve basis before the event. For more information visit [url=]urbanmusicseminar.co.uk.