Why did the chicken cross the road? To help Tim Hortons lead in lunch

Why did the chicken cross the road? To help Tim Hortons lead in lunch
-Tim Hortons enters the hot chicken sandwich category with Tims Crispy Chicken
Sandwich -
OAKVILLE, ON, March 17, 2014 /CNW/ - For Tim Hortons guests craving a warm and
satisfying chicken sandwich for lunch, the wait is over. Today the company
announces the newest addition to its lunch menu, the Tims Crispy Chicken
Sandwich.
Made with tender seasoned white meat and breaded on the outside, the new Tims
Crispy Chicken Sandwich is Tim Hortons' answer to the growing hot chicken
sandwich category. According to NPD research, breaded chicken sandwiches are
the most popular sandwich variety in quick service restaurants in Canada,
making up nearly 19 per cent share of total sandwiches, and growing at nine
per cent this past year alone.
"The new Tims Crispy Chicken Sandwich is another example of our commitment to
menu innovation that meets the evolving needs and preferences of our guests,"
says Tammy Martin, Vice President Marketing, Food and Merchandise, Tim
Hortons. "Tim Hortons is Canada's top breakfast destination, and our goal is
to become Canada's number 1 lunch destination, as well. In our most recent
quarter, we surpassed competitor quick service restaurants with the highest
share of lunch traffic. We have amazing loyal guests, and we will continue to
bring them the menu items they want coupled with an excellent guest
experience."
The Tims Crispy Chicken Sandwich is made fresh to order with breaded, seasoned
white meat, lettuce, tomato and light mayo on a soft, bakery-style bun. The
Crispy Chicken Sandwich is available at participating Tim Hortons restaurants
across Canada starting at $4.99.
Tim Hortons is encouraging guests to show their excitement for the new Tims
Crispy Chicken Sandwich by performing a dance - the Chicken Dance,
specifically. Starting Wednesday, March 19, Instagram and Twitter followers
will be invited to post a video of themselves doing the Chicken Dance, using
the hashtag #CrispyChickenDance, for the chance to win a Tim Card to try the
new sandwich. Fans can follow the Chicken Dancing fun on Twitter @TimHortons
and Instagram @TimHortons using #CrispyChickenDance.
Tim Hortons Inc. Overview
(TSX: THI) is one of the largest publicly-traded restaurant chains in North
America based on market capitalization, and the largest in Canada. Operating
in the quick service segment of the restaurant industry, Tim Hortons appeals
to a broad range of consumer tastes, with a menu that includes premium coffee,
hot and cold specialty drinks (including lattes, cappuccinos and espresso
shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini
and classic sandwiches, wraps, soups, prepared foods and other food products.
As of December 29, 2013, Tim Hortons had 4,485 systemwide restaurants,
including 3,588 in Canada, 859 in the United States and 38 in the Gulf
Cooperation Council. More information about the Company is available at
www.timhortons.com.
SOURCE Tim Hortons
or to arrange an interview, please contact:
Michelle Robichaud robichaud_michelle@timhortons.com 905-339-5047
Image with caption: "Tim Hortons introduces its newest lunch menu item - the
Tims Crispy Chicken Sandwich, a hot chicken sandwich made fresh to order with
breaded, seasoned white meat, lettuce, tomato and light mayo on a soft,
bakery-style bun, starting at $4.99. (CNW Group/Tim Hortons)". Image available
at:
http://photos.newswire.ca/images/download/20140317_C5337_PHOTO_EN_37956.jpg
Image with caption: "Tim Hortons guests chicken dance in celebration of the
new Tims Crispy Chicken Sandwich with the help of Canada's Polka King, Walter
Ostanek. Starting Wednesday, March 19, Tim Hortons Instagram and Twitter
followers can post a video of themselves performing to Walter's Chicken Dance,
using hashtag #CrispyChickenDance for the chance to win a Tim Card. (CNW
Group/Tim Hortons)". Image available at:
http://photos.newswire.ca/images/download/20140318_C5337_PHOTO_EN_38100.jpg
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CO: Tim Hortons
ST: Ontario
NI: RES NP