A CURE FOR THE

LAW ENFORCEMENT RECRUITMENT

CRISIS

Launching a recruitment video series.

CHALLENGE. The San Bernardino Police Department asked us to develop a video marketing strategy for social media to increase recruitment across the department, including Lateral, Career Change, and New Recruits, plus 911 Dispatchers.

SOLVE. Based on discovery and market research we developed a testimonial-style video series highlighting each type of recruit the department was targeting. In order to improve the candidate experience, each video we produced is clearly branded and created with a specific audience and objective in mind. Placed on various social media sites these videos were promoted to segmented hyper-target audiences both locally and regionally.

RESULTS. In 1-week we delivered over (100) highly qualified candidates to the department, including:

(42) 911 Dispatchers Applicants

(60) Officer Recruits.

The department is very happy with results as success metrics continue to be evaluated. Check back for updates. (Posted 9/12/18)