Category: Marketing

Startling news from the Antipodes just in. The New Zealand Herald reports that Australian Remedy Kombucha was forced to pull an advertising campaign that featured a photo of a hand holding a bottle of their ‘booch with the text: “TELL...

We were impressed by a recent email from Mother Kombucha listing events where they’ll have a booth selling ‘booch. Their Instagram feed features their market stall, customers and a van which does a great job advertising their brand. They note...

The single most common image found when we surveyed Kombucha company Instagram feeds is, hands down, pictures of people holding ‘booch. Here’s a sample of 72 handy images. Can you spot your favorite brand? Some companies go the extra mile...

After an exhaustive inventory of the pictures kombucha brewing companies post to Instagram that reviewed images of women, diverse images, creative images and those that are plain amusing, it’s time to move on to how they picture the actual product....

Among the many creative Instagram pictures that kombucha companies post are some that are really funny. Here’s a selection that caught our fancy. The first couple of sets are from Kombucha Hunter. They have by far the greatest number of...

Booch News has selected some of the most creative images posted by kombucha companies to Instagram. Unlike our recent babes on the beach article, we don’t need to limit our selection for fear of offending anyone. So here’s an extensive...

The previous postings in this series took Kombucha companies to task for the images they post to their Instagram accounts. We noted the lack of diversity in many of the accounts, and looked at prevalence of sexually suggestive photographs. This...

Sex sells–no matter if you are peddling Bentley’s or ‘booch. As Wikipedia notes: Sex is present in promotional messages for a wide range of branded goods. Ads often feature provocative images of well-defined women (and men) in revealing outfits and...

“In no other form of society in history has there been such a concentration of images, such a density of visual messages.” ― John Berger, Ways of Seeing “One picture is worth a thousand words. Yes, but only if you...

It’s exciting to see that The Kombucha Shop will pitch their homebrew supplies on ABC’s Shark Tank at 9:00pm this Sunday Nov 18. Now, if only they could polish their Twitter feed which hasn’t seen an update since March...