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Workshop Issues zIndustrial Experiences: experiences with generative techniques for product lines in industrial settings hard problems in industrial settings that research needs to address organizational and other problems in industrial settings (how to install and successfully run generative technology projects) zProperties and Design of Domain-Specific Languages DSLs: composability of DSLs adaptability and parameterization of DSLs textual vs. GUI DSLs wizards vs. more complex modeling languages zApproaches to generation: classification of different approaches to generation properties of a generator architecture pros and cons of different generative technologies and when to apply which zApproaches to developing generative models: Domain Engineering Jargons experiences and managing the process in industrial settings