Berry Pomegranate

BevNET Review

Last Updated: 3/21/2007 4:56 PM

The ever popular berry pomegranate flavor has made its way to the SoBe energy drink portfolio as part of the new SoBe Essentials lineup. Made with 7% juice, the product has a tart flavor that’s best compared to a fruit punch, with a mild dose of blueberry flavor to the finish. It’s not an overly fruity or juicy flavor though, which leaves something to be desired if you’re really craving a juice flavored drink. Packaging is decent, with a clear color coding format that makes it easy to identify the flavor. It also has a certain wholesome vibe to it (perhaps due to the font treatment and copy on the can), which is certainly a positive as far as SoBe products go. The biggest packaging issue for us is the use of the white background, which is typically used to denote a diet formulation.