CBC Revenue Group

CBC AND THE CALGARY STAMPEDE ANNOUNCE FIVE-YEAR BROADCAST AGREEMENT

Jul 29, 2010

Calgary - CBC and the Calgary Stampede today announced a renewed broadcast agreement, to begin July 2011 and continue through 2015, with an option for additional coverage in 2016 and 2017.

The agreement ensures that coverage of the world-renowned The Greatest Outdoor Show on Earth will continue to be seen on CBC Television, CBCSports.ca and CBC's digital channelbold, including coverage of the 100th anniversary of the legendary event taking place in July, 2012. The current broadcast agreement between CBC and the Calgary Stampede began in 2008.

"The fun and excitement of the Calgary Stampede appeals to people across Canada and around the world, and this extended agreement with CBC ensures that excitement will continue to reach Canadians coast-to-coast-to-coast," said Vern Kimball, chief executive officer, Calgary Stampede.

"The Calgary Stampede is an iconic sport and cultural event and a great Canadian tradition," said Scott Moore, executive director, CBC Sports. "They have been great partners, and we are very pleased to be continuing that partnership with another five seasons of coverage on CBC."

The first Stampede rodeo was presented by Guy Weadick in 1912, and July 2012 will mark the 100thanniversary of what is now known as The Greatest Outdoor Show on Earth. One of Canada's most famous tourist attractions, the Calgary Stampede draws 1.2 million visitors each year while the Calgary Stampede Parade is the world's largest western-themed parade with over 350,000 spectators.