Contributors

About

Supporting law firms with effective business development and marketing strategies and plans is what we do.
We create value through our work with law firms on key, meaningful projects focused on generating new business from new and existing clients.
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We work with managing partners, lawyers and marketers on projects and pieces of work that deliver results for individual lawyers, teams and the firm.
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We care deeply about the work we do. It makes a real difference to our clients, who are typically law firms wanting to make their business development and marketing smarter and more effective.

The main challenge for marketers: making things easier

Law firms are not known for being client focused - putting the client at the centre of everything they do and 'making it easy' for a client to buy from them. Whilst some are getting quite good, the majority are still working under the misdunderstanding that doing things the way they always have done will work in the future. It won't.

If law firms don't adapt and change how they provide services to clients, those clients will go elsewhere - to someone making it easier for them to get the solutions they need, when they need them, in a way they need them and for a price they understand from the outset.

Alberto Brea has a unique and powerful communication style aligned with a fantastic understanding and focus on the customer. In recent weeks he has posted some incredibly powerful statements and articles that have become widely shared on social media. Below is one such post.

If you want to get your business to be more client focused and you want some powerful messages to help enthuse those within your business, then I urge you to follow Alberto on LinkedIn.

In the meantime - take a moment to read this short but powerful post.

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Uber makes transportation easy. It doesn't motivate you to get in a car. Kayak makes booking a flight easy. It doesn't motivate you to book a flight. Amazon makes shopping easy. It doesn't motivate you to buy a book. iTunes makes getting your favorite tune easy. It does not motivate you to buy music.