Holiday Ecommerce To Hit Record $107B in 2017; Mobile Will Lead In Visits

John Koetsier
, ContributorJohn Koetsier is a journalist, analyst, author, and speaker.Opinions expressed by Forbes Contributors are their own.

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One thing Adobe's report does not include: mobile commerce via apps.

Half of American online shoppers use Amazon's app, for instance, and that's significant not only because Amazon specifically could account for up to half of U.S. e-commerce sales in 2017 alone and has an aggregate of over 750 million mobile users across all of its apps, but also because mobile apps have the potential to deliver the kind of desktop-quality experience that mobile web still struggles, in some cases, to provide.