While the Examiner’s headline was full of sound and fury, the article’s content was, in the end, to paraphrase Shakespeare, much ado about nothing.

To be fair, the Examiner isn’t alone in using this kind of incendiary rhetoric when it comes to cities enhancing streets to make them more bicycle- and pedestrian-friendly. NPR weighed in on the issue in a radio segment, noting how the term “war on cars” has been used in places such as Seattle to describe implementation of even the most benign pedestrian safety measures such as reductions in speed limits.

It is true that urban design philosophies currently favor walkable places over those designed around the automobile. It is true also that traffic is a zero-sum game (if you’re winning, someone else must be losing), so some amount of fervor from D.C. drivers over the reapportioning of the District’s streets is to be expected.

But the move towards walkability is not an agenda being pushed by policy makers down the throats of an unwilling populace, as the Examiner seems to suggest, but is in fact a response to market demand. Chris Leinberger of the George Washington University School of Business has described in his report The WalkUP Wake-Up Call that consumer demand for walkability was a trend that began 20 years ago, and is only gaining momentum today.

Yes, the market demands walkability, and the market, in case it is unclear, refers to you and me. Consumers prefer walkable urban places, and display this preference in the willingness to pay higher rents to live in them (in some places, enormous amounts more). For instance, in Washington D.C.’s Dupont Circle neighborhood (pictured), residential rents average $3.03 per square foot per month, twice that paid in comparable automobile-dependent locations.

Given this free market-based lens through which to view the region, the District’s street enhancements and Sustainable DC initiative can be viewed as an environmental or health-based program in its attempt to reduce the number of cars on D.C. streets. But it can also be viewed as an attempt to give the market what it demands: more livable, walkable neighborhoods that are not simply designed as places to drive through.

So what do you think? Should D.C. (and other cities) continue to pursue a more walkable, livable strategy of building lots of active neighborhoods, or should the priority be to maximize vehicle throughput on the city’s major automobile traffic arteries?