Presidente Beer - Spring Break Promotion

The Presidente Beer spring break promotion at Exit 66 was a lot of fun. In addition to the usual pictures, I brought in bodypainter and artist Joseph Baca, created the Presidente Girl and walked her all over the beach in Ft. Lauderdale. We encouraged people to pose and post the pictures on their social media. Over 200 people posed with her, multiplying the event's footprint by a factor of hundreds.

All images copyright Marcelo Salup. Do not use without written authorization.