South East Asia's “Social Nation”

Filipino media, despite referring to itself as the freest in Asia, has often been in the shadow of its Southeast Asian neighbours. Traditional media still dominates the Philippines with 47 daily newspapers reaching a combined circulation of 4.7 million readers and TV and radio remaining stable, if not growing, for last few years across all generations.

With Internet penetration, social media consumption and digital ad spend on the rise each year, the Philippines is rapidly growing into a “social nation”, with a young and vibrant population driving change in this sector to make the country a leader in mobile and digital technology. Home to 33 million Internet users, the Philippines is now the second highest in Southeast Asia and 6th across Asia.

Media360 Philippines promises to bring together top agencies, brands, and publishers to discuss how advertisers can engage with the modernised Filipino consumer, while strengthening their strategies in the more traditional areas of media.

Agenda

8:15 am

Registration and networking

9:00 am

Welcome Address

Welcome address by Campaign, and a brief introduction of the format of the conference

9:05 am

Press reset: ‘Where we play!’

Artificial intelligence, algorithms, ad frauds and accountability… and this is just the letter “A”. New vocabulary every person in the media industry needs to learn… and fast. And then there is an added complexity of digital changing the Indonesian consumer at a pace that is difficult to match. Sameness and playing it safe is no longer an option.

Industry experts take a long-term view of changing face of Indonesian consumers and media agencies with advent of digital and technology and discuss some issues that can no longer be ignored.

10:45 am

Morning refreshments and networking

11:00 am

Client-Agency Relationships: ‘Don’t go to the bed angry!’

The marriage between media agencies and their clients seem to be on the cusp of a break-up. This session will look at the key pain points faced from both sides of the relationship such as procurement, accountability, transparency and discuss solutions and outcomes on how to save the relationship and gaze into the crystal ball to find out how the agencies will look like 10 years from now.

Moderated by a neutral party, clients and agencies sit together to come up with solutions.

9:45 am

Think Tank Topic: Mobile

2017 is expected to be the ‘year of mobile’ in emerging Asia as big platform players, including Google and Facebook, drive the agenda, optimising algorithm to maximise presence. But while more advertisers are expected to get into mobile space, what will it take for media conversations to start with mobile first solutions?

An interactive session where segment experts (nee moderators) list out key challenges facing the industry and then raise some pertinent questions to the audience seeking insights and solutions to some pressing issues.

10:15am

Think Tank: Programmatic

Although programmatic is picking up pace and adoption is growing, most marketers are just scratching the surface. How will data decision-ing, predictive modelling, data-driven real time creatives and mobile first programmatic strategy bring next impetus of growth in programmatic?

An interactive session where segment experts (nee moderators) list out key challenges facing the industry and then raise some pertinent questions to the audience seeking insights and solutions to some pressing issues.

11:45 am

Adapt or die: Digital Evolution

Building brands in this connected world requires the clients and their agencies to constantly evolve to secure their place in the future. Two sets of clients and agencies discuss how they have embraced this new change.

12:30pm

Networking lunch break

2:30 pm

Afternoon refreshments and networking

1:15 pm

Hard to find... harder to keep: Talent conundrum

Discussions about the need to find, retain and nurture talent that can decipher the new data-driven landscape of the media and then find ways to plug the bleed to deep-pocketed technology majors.

Two media agency heads along-with a leading head-hunter discuss the challenges facing the industry and find some long-term solutions to the talent conundrum.

1:45 pm

Road-block Ahead: Digital measurement

From the passé research methodologies surrounding typical media discussions to new metrics, such as viewability, brand safety and ad frauds permeating every marketer’s conversation, digital measurement is a top industry issue. Amidst a wave of change that is happening in this part of the world — as well as the chaos and uncertainties — what are the industry’s measurement needs, and solutions, for the future?

2:45 pm

Think Tank Topic: Content

People in Asia Pacific have never been more selective when it comes to the content they are watching. However, the rise in online content viewership in no way has ebbed the popularity of TV. This gives brands an opportunity to connect with consumers on multiple platforms. But are the content producers ready for this challenge?

An interactive session where segment experts (nee moderators) list out key challenges facing the industry and then raise some pertinent questions to the audience seeking insights and solutions to some pressing issues.

3:15 pm

Measurement: “The currency converter”

Leave aside cross-media measurement discussions, Malaysia is tackling with two separate currencies in the TV market; Nielsen measuring FTA viewership and Kantar measuring PayTV viewership. The industry is trying to find a way to re-unify the measurement into a single source, but is facing various hurdles including logistics, researcher-broadcaster alignments and cost.

A panel of experts, from all walks of media life, put their heads together to decipher the measurement codes and find solutions to use it for real-time, data-driven marketing.