This Lush Emotional Brilliance Campaign Aims to Set a Record

To promote the Lush 'Emotional Brilliance' line, the handmade cosmetics company is attempting to set a world record on International Kissing Day.

'Emotional Brilliance' is Lush's makeup line, which includes completely vegan lipsticks made with sumptuous ingredients like jojoba oil and rose wax. Lush is launchings its 'Cruelty Free Kisses' campaign on July 6th with the goal of setting an official Guinness World Record for "the most lip prints collected worldwide in one day."

Consumers can participate by visiting a Lush store on the day of the event or submit a photo tagged with "CrueltyFreeKisses" to Instagram or Twitter. This inventive campaign is designed to raise awareness about Lush's stance against animal testing and simultaneously, its line of cruelty-free lipsticks.