Ever since it’s introduction at Starbucks in 2003, pumpkin spice has slowly worked it’s way into our lives every fall. Once a seasonal novelty drink, pumpkin spice latte now become a craze and is as much a sign that it’s fall as the leaves turning. Starbucks has sold upwards of 200 million of them since 2003 according to this article in the Washington Post.

The company has since sold more than 200 million lattes. That’s around $80 million in annual revenue.

Since it’s undeniable success at Starbucks, other companies have played off it and used the flavor for their own products as well. We are now subjected to pumpkin spice M&M’s, Oreo’s, and plenty of others, and a Nielson study shows that it’s super effective too.

According to the Nielson Company, sales of pumpkin spice products have grown 79% from 2011, raking in $361 million last year.

The pumpkin spice craze doesn’t appear that it will die down anytime soon. So no matter where you stand on the drink that was once just a way for Starbucks to bring a little Halloween cheer to their customers, you better get used to it.