By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]

Twitter and Argentina’s basketball association have claimed success with the broadcast of the league on social media.

The second game of the series was followed by over 600,000 viewers through Twitter’s live broadcast, tripling the numbers reached during the social network’s most recent similar live event in Latin America, Mexico’s Master Chef final.

Not only that, but according to the figures published through Argentina’s news bureau Telam, the basketball programming reached a global audience on Twitter. In fact, for the final only 14.5% of viewership was from Argentina, with 14% of viewers based in Brazil and 13% in Japan. The rest of the traffic came from the US, Mexico and the UK.

“This points to where we want to be. This partnership will allow us to be at the forefront of sports technology,” said Juan Diego García Schettino, director of marketing of the Argentine Basketball Federation (Confederación Argentina de Basquetbol), speaking to Telam.

“If we intend to make it profitable, we have to analyse how the market is behaving and find out how to cover the tournament on TV and via streaming through a new tool that was not available before,” he added.