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How Marketers Can Benefit From Email Database Services
December 3, 2012
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Performed by an experienced and ethical provider in the most conservative fashion, email appending can provide the highest return on investment of any marketing program you undertake. Use a reputable provider with sophisticated technology and expertise to hygiene your results backed up by an opt-in permission pass to confirm consent.

Marissa Mayer on Mobile and Why Yahoo Banned BlackBerrys
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Marissa Mayer gave a rare public interview (albeit behind closed doors) since becoming CEO of Yahoo to Fortune's Pattie Sellers Tuesday night. Not surprisingly, mobile was a huge focus of the conversation. Mayer explained what she sees as Yahoo's opportunity, and why the company is purging BlackBerrys from the building in favor of iPhones, Android and Windows phones. "We have a terrific set of assets on the web; they are all the things that people want to do on their mobile phones," she said.

FROM THE BOOKSTORE

Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...