“How to Pitch and Win

Branding Projects”

We’ll be talking about:

How to position selling to engage the client’s interest

It’s no wonder your pitches aren’t successful in engaging clients when you fear them so much yourself. If you change the way you position selling so you don’t come off as trying to sell, clients are more interested in finding out how they can buy.

Why “who and how” you target makes selling easier

You sometimes look for love in all the wrong places. When a client has bad marketing and graphics, that doesn’t make him ideal for branding. And a client with great marketing and graphics could be a perfect fit for branding, and a dream to work with. We’ll talk about how to spot the difference, and why one of these clients will pay a whole lot better than the other.

Why nothing is more important than your ability to show confidence

Clients can smell a lack of confidence miles away, and it turns them off like nothing else, regardless of your amazing abilities. And if you don’t show confidence in your pitch, you don’t get the job. We’ll talk about ways to boost your confidence authentically so prospects feel good about putting their trust in you—instead of your competitor.

How to take the fear out of talking about price

When should you bring up your price? How do you talk about it without wavering or letting the client get the upper hand? We’ll give you our pricing strategies so clients see the value, in non-icky, non-salesy ways.

In this webinar you’ll learn:

how to change the conversation so you don’t come off as trying to sell, and clients are more interested in finding out how they can buy

how to look for the best branding opportunities, the clients who value and will pay for good work

how to turn any client conversation into a branding conversation, so selling becomes more natural and just part of what you do

how to show more confidence in your pitch so clients are more willing to put their trust in you and you win more of your proposals

how to build your confidence authentically and practically instead of just wishing you were a more confident presenter

when and how to talk about price so it doesn’t feel scary or salesy, and gets less push-back from clients

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Can’t wait to talk with you!
Marcia and Ed

“I saw you present at HOW which left quite an impact on me. Your presentation resonated with me the most out of the entire conference.”

—Alex

“I have seen all of your webinars through HOW and think you are brilliant. I want to attend your workshop, but since I am just graduating this month, don’t think I can swing it by then. However, if there is an additional date that I can start saving and planning for that would be awesome. Thank you!”

Hear from Some of Our Most Successful Students

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