Monday, December 10, 2012

We are so thrilled to be nominated as Best Women Apparel 2012 by FREEMAGZ, alongside with 3 other magnificent womenswear brands. Support and vote us at BEST of 2012 - FREEMAGZ by going through this link: http://bestof2012.freemagz.com/vote

Tuesday, October 30, 2012

When we were shooting for our latest ad campaign for the Spring 2013 collection "Lucidity", we had the chance to meet a lovely guest, Dattu from SUB Magz. With a few dose of coffee we shared (sorry for making you wait that long dear) we let her peek and go through our stuff that day. Was always nice meeting new faces.

It’s the most exciting time of the year.. Jakarta Fashion
week 2013 is near!

Our latest upcoming collection of Spring 2013 will be on the
runway of CLEO Fashion Award at November 7th. We’re opening the show as last
year’s winner of ‘Most Innovative Local Brand 2012’ with Sisca Tjong the
winnner of ‘Most Promising Designer’. Reminiscing the good days when we got home with a trophy, we
feel that the rush and the hype is still the same now, and the pressure to show
our best is still on.

A hint of our mood board

The Collection “Lucidity’ will be completely backwards with
what we did last year. It’s gonna be very urban and sharp. You might find the
sense of ‘fast-moving’ in the collection. Going back to our root when we first
made our debut, we celebrate our signature style by interpretating modern
simplicity of big city girl’s look, making it ultra modern and fresh.