Marketing notes due to mental itching after reading or listening to smart people.

Monday, March 24, 2008

mentality

We just had an icq talk about russian mentality. It is started with the fact I menioned about recruiting agencies and their non-professional approach to company's websites. My position is that no compamy should use a website if it can't make a proper tool. In Russia website boom startes spontaneousely, everyone decided to have a status point - website. The quality didn't matter, the company needed to check the box - done.

My opponent gave me an exuse - Russian mentality. I could agree only with one thing - Russian mentality means to have and excuses for everything without making anything for better life (the second mentality thing is all-country sadness - bad weather worse history (Stalin's repressions, e.g.).

It's not a Russian thing to want more things for less money, it's international.It's not a Russian thing to create a tool just for the sake of creation. It's not a Russian thing to do and then to think. But some people understand that this way is not efficient. And some of them prefer to use excuses.

During my diploma's presentation my reviewer told that the same tool - a knife - can be used by both surgeon and murderer. Just to develop this metaphor - every surgeon practice with dead bodies before he works with humans. If a company that sells me its products or services using a bad tool it doesn't sell.