Bartle Bogle Hegarty is continuing the theme of "Making the most of now"
in its latest TV ad for Vodafone, which demonstrates how mobile
broadband can help consumers regain the best bits in life.

The 60-second ad features the American actor Pailo Heitz, who is
struggling to maintain a healthy work/life balance. His attempts to
visit his girlfriend, played by the French actress Caroline Ducey,
during his lunch hour are constantly thwarted.

In a Groundhog Day-style scenario, Heitz makes it as far as the cafe in
which his girlfriend is seated and then suddenly finds himself back at
his desk again. He becomes increasingly frustrated, finally flinging his
desk over and screaming.

The voiceover, performed by Dame Judi Dench, then says: "Don't let work
steal all the good bits of your day. Let work work for you."

As soon as he has realised the benefits of using mobile internet, Heitz
is able to "get all the good bits back", and we see the couple regaining
all those romantic moments they had previously missed out on.

DDB has resurrected the marmalade obsessive Paddington Bear in a TV spot
for Squeezy Marmite.

The ad, filmed using the stop-frame animation style of the original TV
show, aims to encourage fussy sandwich- eaters to change their eating
habits and turn to Marmite.

In the ad, Paddington puts aside a marmalade sandwich and tucks into one
filled with Marmite and cheese. He then offers some to a passing pigeon,
who chokes on the snack and flies into the face of a cyclist. The
cyclist subsequently careers into the path of a taxi and crashes into a
grocery store. A policeman, who gets covered in fruit, promptly marches
Paddington home.

Welsh Pot Noodle miners once again take centre stage in the latest TV
campaign for students' favourite snack.

The 30-second spot, produced by Mother, uses a spoof regional news
report from the noodle mines to promote the fact that Pot Noodle has
reduced its salt content by 50 per cent.

The ad opens on a reporter being shown around a factory by a miner in
possession of a particularly high-pitched voice. When the reporter is
taken to the mine's "salt extraction machine", the reason for this male
falsetto becomes apparent.

"You've got to be careful not to get anything 'delicate' caught in the
cogs," the miner explains, while showing the reporter the heavy
machinery. He then turns to his colleague, who's wearing a metal plate
over his private parts, and gives them a tap with his spanner.

THE HISTORY CHANNEL - ADAM HART-DAVIS' JUST ANOTHER DAY
CREDITS
Project: Adam Hart-Davis' Just Another Day
Client: James Pestell, marketing director, The History Channel
Brief: Encourage people to tune in to this original series on The
History Channel
Creative agency: Karmarama
Writer: Will Flack
Art director: Aaron Wilmer
Planner: Fern Miller
Media agency: The Media Shop
Media planner: Richard Huglin
Photographer: Tim O'Sullivan
Photographer's agency Gill Turner
Retouching: company Stanley's Post
Exposure: Outdoor, press, online, including www.justanotherday.co.uk

THE LOWDOWN

The History Channel is launching a print campaign to promote its new
series Just Another Day, presented by the historian Adam Hart-Davis.

The ads spoof well-known 70s toiletry product campaigns to highlight the
programme's focus on the origins of everyday objects, such as the razor
and the toothbrush.

The executions, created by Karmarama, show Hart-Davis using primitive
methods to do everyday activities. In one ad, the historian is seen
using a piece of flint to shave his face. The copy reads: "Flint! The
best a caveman could get."

In a second ad, he is posing while brushing his teeth with "Horse Hoof"
toothpaste. The copy reads: "Hoofpaste! 8 out of 10 Ancient Egyptians
recommend it."

Both executions carry the text: "The history of those everyday things we
take for granted." Also included are details of when the programme is
airing.

Wieden & Kennedy has created a new TV ad for Pizza Hut promoting its
Triple Cheesy Bites pizza as the ultimate meal for cheese-lovers.

The 20-second spot focuses on four people enjoying the pizza, which has
28 cheesy bites around the edge. However, instead of showing the diners'
faces, a slow-motion shot follows each patron's hand as they race to
tear off a cheesy bite.

In their haste, one person's hand knocks over a seasoning shaker
spilling its contents over the table.

As they tear off the cheese filled bites, a booming voiceover says:
"Come on, release the cheese."

Weight Watchers' latest TV ad by Euro RSCG shows the effect of weight
loss on a woman's family and friends.

The ad follows the story of Emma, as told by her friends and family, to
promote Weight Watchers meetings as the most beneficial way of improving
your self-image and losing weight. Although the woman's identity is
never revealed, we learn that her husband felt she was never happy with
her weight, and that she told her friends she had to do something about
it.

The campaign drives viewers to register by either visiting the website
or calling a telephone line.

Zulu has created a new website as part of an integrated campaign for the
new Smartcar marque, the fortwo.

By parodying a self-improvement programme, www.smartenlightenment.co.uk
aims to promote the car as the ideal way to "discover the road to
enlightenment".

Hosted by a fictional life coach called Dr Tridion, played by the
comedian Matt Berry, the site enables users to take a test that puts
them through a number of driving scenarios. These include identifying
"temper triggers", as well as an "acoustic aggravator", which tests
their tolerance to heavy traffic noise.

The site also asks the user to "learn the secrets of enlightenment",
order a test-drive or invite friends to take the test.