How can I check my website for ranking issues?

Hello everyone,

I did on page and off page activity everyday with unique content, but still my website is fixed on Google 12th page. Can someone please give some best thoughts on how to remove these issues. My website is http://www.joy-travels.co.in/

Your question got me curious so I did a quick audit of your site to see if anything stood out and you've got a lot going on. However, you're not unlike a lot of the people I work with and I hope this helps.

Here's a laundry list of some of the things I found...

106 internal links are broken - Broken internal links can cause a webpage to return an error status. This can occur due to an incorrect or malformed URL, or because the page the link is leading to is broken or no longer exists, etc. Multiple broken internal links may discourage users from visiting other pages of your website. Also, broken links prevent crawlers from indexing your site properly. As a result, your website rank may be downgraded.

66 pages have duplicate content issues - Webpages are considered duplicate if they contain identical or nearly identical content. Excessive duplicate content may confuse search engines as to which page to index and which one to prioritize in search results. Using duplicated content across multiple pages may lead to traffic loss and poor placement in search results, and it may even provoke search engines to ban your page.

62 pages have duplicate meta descriptions - A tag is a short summary of a webpage’s content that helps search engines understand what the page is about and can be shown to users in search results. Duplicate meta descriptions on different pages mean a lost opportunity to use more relevant keywords. Also, duplicate meta descriptions make it difficult for search engines and users to differentiate between different webpages. It is better to have no meta description at all than to have a duplicate one.

62 issues with duplicate title tags - Duplicate tags make it difficult for search engines to determine which of a website’s pages is relevant for a specific search query, and which one should be prioritized in search results. Pages with duplicate titles have a lower chance of ranking well and are at risk of
being banned. Moreover, identical tags confuse users as to which webpage they should follow.

11 pages returned 4XX status codes - A 4xx error means that a webpage cannot be accessed. This is usually the result of broken links. These errors prevent users and search engine robots from accessing your webpages, and can negatively affect both user experience and search engine crawlability. This will in turn lead to a drop in traffic driven to your website.

2429 images don't have alt attributes - Alt attributes within tags are used by search engines to understand the contents of your images. If you neglect alt attributes, you may miss the chance to get a better placement in search results because alt attributes allow you to rank in image search results. Not using alt attributes also negatively affects the experience of visually impaired users and those who have disabled images in their browsers.

67 pages pages have no hreflang and lang attributes - This issue is reported if your page has neither lang nor hreflang attribute.When running a multilingual website, you should make sure that you’re doing it correctly. First, you should use a hreflang attribute to indicate to Google which pages should be shown to visitors based on their location. That way, you can rest assured that your users will always land on the correct language version of your website.You should also declare a language for your webpage’s content (i.e., lang attribute). Otherwise, your web text might not be recognized by search engines. It also may not appear in search results, or may be displayed incorrectly.

64 pages don't have an h1 heading - While less important than tags, h1 headings still help define your page’s topic for search engines and users. If an tag is empty or missing, search engines may place your page lower than they would otherwise. Besides, a lack of an tag breaks your page’s
heading hierarchy, which is not SEO friendly.

10 pages have too much text within the title tags - Most search engines truncate titles containing more than 75 characters. Incomplete and shortened titles look unappealing to users and won’t entice them to click on your page.

Sitemap.xml not indicated in robots.txt - If you have both a sitemap.xml and a robots.txt file on your website, it is a good practice to place a link to your sitemap.xml in your robots.txt, which will allow search engines to better understand what content they should crawl.

I know this is a lot of information to take in and if you need any help I'd be more than happy to provide you with a complimentary consultation. Also, we offer an SEO Blueprint which is basically where we do a complete audit of each page on your site and provide you with an actionable step by step guide on what you need to do to make your site SEO friendly including recommended keywords, meta descriptions, title tags, alt tags and more.

I've been doing SEO, PPC and Digital Marketing for over 11 years now and run a leading UK Digital Agency called Odyssey New Media (odysseynewmedia.com). We have helped many sites including travel sector clients improve their organic and paid search marketing and rankings.

Regarding your question it is important to audit your website both onsite and offsite.

ONSITE FACTORS:
There are whole raft of things you need to check, these include:

> Content - are you integrating correct keywords and working the correct text/HTML ratios?
> Titles & Descriptions - are the optimised effectively, can they be improved
> ALT tags - are any image ATL tags missing
> Site speed - does it pass Google's Site Speed test - https://developers.google.com/speed/
> Mobile Friendlyness - is the site Mobile Friendly and does it pass all checks - https://search.google.com/search-console/mobile-friendly
> XML sitemaps
> Image XML sitemaps
> Plus many more onsite factors...

OFFSITE:
> Backlink Analysis - It's vital that you analyse every link that's linking back to your website. We usually extract Google Webmaster Tools data as well as the links found by tools such as Majestic SEO (https://www.majestic.com)
> Submitting Disavow file to Google - you can submit a disavow file so that Google diregards any bad/poor links that linking into your website
> Target Link Building - Source and review sites and then place links on relevant websites to yours - i.e. travel, travelling, destination advice, travel tip sites, forums, blogs and so on

OTHER AREAS THAT AFFECT SEO:

> Social Metrics - Try and build your following and ensure healthy engagement on-going. Travel is competitive so you must be active in major Social channels like Facebook, Twitter, Instagram and Pinterest which are relevant to your sector.

> Onsite Usability Metrics - High bounce rates, poor load times, low avg. time on site can all affect your rankings. If your website is not engaging enough consider improving content, adding images and video to increase the time users spend on your website.

I hope the overview helps you and gives your some ideas. If you need specific consultacy or our SEO management services please don't hesitate to contact me on rstoubos(at)odysseynewmedia(dot)com or call me on +44(0)7940420201.

Patience and consistency come to mind here, at least for me. In my opinion, you also need to concede that your competitors in this same vertical have the same concerns and are doing many of the same things you are doing. So why should you leapfrog over them if they are doing much of what you are also doing and they have been around longer?

If you are in the travel business for the right reasons, then patiently building up your content, patiently building credibility with Google and with your customers, and patiently accumulating 3rd party mentions, reviews, and endorsements will ultimately get you where you want to be.

It might help if you put yourself in your competitors shoes. They might see you as an impatient anxious upstart with no credibility. Your potential customers might as well. Time and consistency are the best ways to overcome these limiting issues and slowly but surely float your way to the top based on merit and not impatience.

You are ranking very high for keywords that are very generic or unrelated to your business. I would recommend that you try to increase your rankings for long tail keywords, such as india travel agency, travel in india, honeymoon travel in india, expert advice for travel in india, etc. These are just examples, you'll need to identify the best keywords that are relevant to your best customers. I would also suggest that you have a page on your website dedicated to each keyword and that you also publish blog articles related to each keyword topic, with internal links back to those pages. Each page should have a clear message and answer the following questions:

What do you do?
How will that change my life?
What do I do next?

You want to identify your niché and focus your keyword strategy around that.

I also see that you have a low number of backlinks and according to the analyzer have 0 indexed pages. Be sure to verify and setup Google Search Console and Bing Webmaster Tools for your site, and request that they index your site.

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