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I used to design logos. It was fun, it was remunerative and the little company I ran, with three others, would push for a rebranding. Nowadays I would tell the manager to visualize the impact the new website and matching documentation. As for their next email marketing campaign, it could be their best ever. It … READ MORE »

It wasn’t a surprise to discover in a recent report that roughly half of email marketing companies do not segment their email marketing lists. However, it did come as a disappointment. It might be, of course, that some of these companies operate in a niche market and their subscribers come from a very specific pool, … READ MORE »

Free email marketing templates are probably one of the most significant reasons companies pick a particular provider. After all, that’s one aspect of email marketing that requires little input. You are presented with a form where all you have to do is pick the colour, insert a header and then it’s down to heading, copy … READ MORE »

In a recent post, we've mentioned how few companies tracked their subscribers’ behaviour online. If this is you then you are missing out on a significant feature of email marketing. Those that do track have an advantage. The behaviour of subscribers to your email marketing list gives you metrics that can be used to segregate … READ MORE »

The internet is awash with reports on email marketing published by various organisations. They should obviously be treated with care and in many cases should be tested in case they are particular. What is dangerous is that most of the shocking conclusions are those which support prejudices. I doubted that most email marketing companies tested … READ MORE »

Alt tags are descriptions attached to an image which is invisible to readers unless images have been disabled, such as when disabled in a marketing email, or when the reader is using a screen reader. Their function is to aid accessibility, particularly for those who have sight problems. Screen readers pick up the alt tags … READ MORE »

Have you ever had that feeling when reading the latest ‘in-depth’ report on email marketing that ‘I knew that already’? Some conclusions would have been remarkable only if they’d said anything different. Yet even the expected results can make you exasperated. A recent report stated that fewer than 50% of companies segmented their email marketing … READ MORE »

I am partially deaf. It doesn’t require any particularly special treatment with regards to email marketing but when I’m buying at a counter I can experience difficulties. Those companies which invest in special facilities for those with hearing problems generate gratitude and a lot of loyalty. It is probable that many of those on your … READ MORE »

Which?, the consumer magazine, has produced a report, the title of which, Control, Alt or Delete fails to explain its subject. The sub-heading, The Future of Consumer Data, is a little more enlightening. The full report, available to download here, rewards careful reading. The very useful executive summary starts with: “Digitisation is remodelling consumer markets, … READ MORE »

If you have email marketing lists it's likely that you will receive requests from subscribers for details of the personal data you hold. You might already have had some from those who, inspired by the saturation publicity that the GDPR has generated, just want to be first in their group to do so. We recommended some … READ MORE »