Four kids…perhaps you should have invested in a TV rather than the stickers on your car's back window.

The My Family sticker phenomenon shows no sign of abating.

Millions have been sold across the nation and in the process created an Australian divide.

People either love them or loathe them and there are even Facebook sites voicing their hatred.

The figurines have even created an anti My Family sticker collection.

One of the latest sees figurines burning with the slogan "what happened to your stick family", another says "my dog ate your stick family" with a pooch chasing two adults and children.

Academic and social commentator Karen Brooks said those who detest the family stickers see them as a form of narcissism that is creeping into culture saying "look at mooooiii".

"I think it is indicative of a shifting culture where we are far more out there about ourselves and we like to make pronouncements and announcements," she said

"It's Facebook culture where we are really in your face about ourselves, about our lives and our families, and we think everything is important.

"We have often used our cars as billboards, from political stickers to sporting teams.

"Whoever invented My Family stickers are very clever because they latched onto what is another form of social media."

The My Family business has a staunch following on Facebook and regularly interacts with fans about events and relationships - while there is even an app which fosters "conversation for family fun and memories".

But the loathers remain vocal in their unhappiness.

On the "I hate My Family Stickers" Facebook page, one of the posts says "these stickers make me feel sick! Especially when they have like guinea pigs and stuff…or even worse…just one person!".

While "What's the point of these stickers anyway? Is it just to show the world that they're fertile? Who cares!" seemed to capture the haters's mood.