Hint of Life

Project Info +

Background:
Five front cover illustrations for the paperback edition of “Hints for Life”, 6-million copies of best-seller by a popular Japanese writer Hiroyuki Itsuki. Total of five volumes are sold, one every month for five months.

Idea:
Voices of Creatures.
These are essays full of hints for quality life so I chose five creatures perhaps more powerful and wiser than human beings - swan, wolf, cat, napoleon fish, and whale- as if they are talking to us.

Result：
Successfully launched. The 5-month consecutive publication campaign gained huge attention and positive reputations of consumers. The campaign has resulted in the most proactive and positive feedback for the publisher, Shueisya