We’ve all heard that breakfast is the most important meal of the day. But did you know that cereal is great choice for breakfast?

Cereal is a great source of essential vitamins and nutrients. It’s so convenient and easy to prepare – even the kids can help out, making it a great breakfast option for busy families.

Pouring milk over your kids’ cereal adds even more nutritional value, by providing calcium needed for growing bones. In fact, a bowl of high fibre cereal with skim milk has more than twice the calcium of a breakfast of toast and juice 1.

Cereals are readily available and can be eaten for breakfast, snacks or even on the go. And what’s more, nearly anyone can prepare breakfast quickly and easily, which is great for busy days or independent kids.

And cereal is one of the top contributors for iron, thiamine, folate, vitamin C, riboflavin, niacin, magnesium, zinc and potassium, bringing essential nutrients to your breakfast table each morning.2

Plus, cereal is often lower in sodium and sugar than many popular breakfast options.1 In fact, breakfast cereals contribute less than 3 percent of total daily sugar and sodium intakes in children,3 yet the sugar and sodium in cereals add taste and texture that help the consumption of important nutrients.

References

Foodworks (2007). Version 5. Xyris software.

Post-hoc analysis (unpublished). Source: Commonwealth Scientific Industrial Research Organisation (CSIRO) and the University of South Australia (2008). Australian National Children’s Nutrition and Physical activity survey, 2007.