Logo designer Bjorn Atldax says he's not just trying for an antiestablishment vibe.

"It is an active statement against Christianity," Atldax told The Associated Press. "I'm not a Satanist myself, but I have a great dislike for organized religion."

The label's makers say it's more of a joke, but Atldax insists his graphic designs have a purpose beyond selling denim: to make young people question Christianity, a "force of evil" that he blames for sparking wars throughout history.

Oh man, I can just hear Pat Robertson and his ilk talk about how Europe has turned away from God and embraced Satan. Can't you all hear it? I wonder how they will say it?