In April 2016, Tal Netzer moved from Emilia Cosmetics in Israel to the United States to lead the U.S. business as CEO of Emilia Personal Care. After several years working in international sales and marketing for Emilia Cosmetics, his vast market and product knowledge, as…

Private Brand manufacturer Emilia Personal Care was chosen to present at the recent CDMA Show in Tampa, Florida as part of the Private Label Enrichment Program and Store Brand Forum. Members of CDMA handpicked the key players supporting CDMA’s focus on their latest brand launch,…

While NBE store-brand hair care products have shown declining sales over the past 52 weeks, the opportunity for growth lies in creating differentiated lines that have a distinct value proposition to the consumer. “Nothing is as powerful as a brand that is either niche or…