Managing Online Brand Hate

When confronted with negative online content that hinders your business or damages your organization’s reputation, the best advice is to remain calm and make a sound assessment. While the first reaction may be to blast away at the hate blog, defamatory post, negative news article or nasty review, brand managers have found that it makes more sense to slow down and develop a strategy before confronting the source, assuming you can figure out who posted the negative information in the first place.