What we eat effects our health. But many of us are not aware that what we put onto our skin also affects our long term well-being. Studies have should than our skin absorbs up to 60% of what is applied to its surface. Highly sensitive mucous membranes absorb eye makeup. While there is some controversy over the number of pounds of lipstick the average woman consumers in her lifetime, the fact is that lipstick, lip gloss and lip balms are consumed.

According to the Environmental Working Group, most of the over ten thousand ingredients used in personal care products on the market today have not been evaluated for safety. Even more disturbing, U.S. researchers have found that one in eight ingredients used in personal care products are industrial chemicals (including carcinogens, pesticides and reproductive pollutants). Given that these ingredients are not just staying on our skin but entering into our blood stream, these startling facts and findings make one thing clear: being mindful of the ingredients in our makeup is a must.

Here at True Natural, we recognize October - Breast Cancer Awareness Month - as a time to support our friends and loved ones who have been affected by this terrible disease, and, as a company, to re-commit to our mission to provide safe, natural products.

Introducing the Sun Safety Coalition

True Natural is one of seventeen sunscreen brands that have banded together to support the Environmental Working Group (EWG) and its new Sun Safety Campaign: Practice Smart Sun™. The goal of the campaign is to raise public awareness about the dangers of excessive sun exposure and provide practical guidelines for sun safe behavior.

If you think the only way to look youthful is to inject yourself with chemicals and douse yourself in synthetic preservatives, think again. There are plenty of natural solutions for every skin issue to prevent and protect, from fine lines and wrinkles to dryness, dullness, dark spots and skin thinning. By adopting an anti-aging skincare regimen in conjunction with a healthy lifestyle and proper nutrition, achieving a radiant complexion is absolutely attainable.

All natural beauty and body products have come so far in providing women, and men, with quality and chemical free alternatives. ELLE recognizes the advancements in the natural beauty industry showcasing the best of the best. Not only did we have our True Natural Caribbean Coconut Sunscreen featured, but the Lavera Self Tanning Lotion was recognized as well!

The True Natural Caribbean Coconut Sunscreen has subtle scent created from the natural goodness of aromatic coconut oil. The NEW Vegan and gluten free formula is 100% mineral based, biodegradable and the perfect everyday option to keep you protected from UVA and UVB rays!

The Caribbean Coconut scent from aromatic Coconut Oil is sweet and subtle and safe for sensitive skin. This gentle, Alcohol free, and all natural mineral based formula provides an instant shield against damaging UVA and UVB rays for the face and body - reducing the risk of skin cancer and premature aging of the skin. Biodegradable, gluten-free and vegan - its the perfect choice for you, your family and the environment.

For more than 25 years, New Hope Natural Media has been the leading media resource and information provider for the natural, organic and healthy-lifestyle products industry. Our publications, events, e-business products and services deliver industry information and provide community-building forums that connect you to your next customer. In print, we offer the best consumer and trade publications, respected for their high quality of content; in person, the largest natural, organic and healthy-lifestyle products trade shows; and online, the leading-edge consumer and trade websites in the natural products industry.