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Beauty (95)

The Organic Pharmacy's flagship store in London is offering a DNA testing service to determine the products and treatments that best suit your skin type. This £295 ($495) service is provided by British firm geneOnyx and requires only a bit of saliva for the test. After waiting only 30 minutes, customers get their results. These have gone through a product database to determine which lines of products and ingredients are best for the customer.

Why it matters

The price tag associated to the service isn’t cheap, though it provides customers with a very personalised report of what works best for them in quite a scientific way. But is this service attractive enough to become a unique selling point?

Alpi Deo candy takes the pleasure of eating treats to a whole new level. After eating one of these candies, your body evaporates a flowery scent for 5 hours due to the rose-based geraniol ingredient.

Why it matters

In some areas of the world, deodorant isn’t necessarily part of the grooming or beauty routine. So could Deo Candy be an alternative to the application of deodorant and body spray? Or could it be at least a valuable supplement to guarantee good body scent?

Jody Kocken, a student from the Eindhoven Design Academy, created jewellery that also acts as a perfume dispenser. The jewellery pieces can be filled with perfumes and diffuse the scent without the fluid ever touching your skin. It can be worn as a bracelet or behind the ears.

Why it matters

People can have sensitive or easily irritable skin due to perfume, alcohol or oils touching their skin. This can be seen as a fashionable alternative for people who cannot wear perfume. Will beauty brands come up with their own branded jewellery devices matching their perfume products to extend the business?