5

If you treat data as a constraint in your design and development process, you’ll likely be able to brainstorm a large number of different ways to keep data usage to a minimum while still providing an excellent experience. Doing less doesn’t mean it has to feel broken.

Rachel takes a look back at twenty years of building on the web. Her conclusion: we’ve internalised constraints that are no longer relevant, and that’s holding us back from exploring new design possibilities:

Somehow the tables have turned. As the web moves on, as we get CSS that gives us the ability to implement designs impossible a few years ago, the web looks more and more like something we could have build with rudimentary CSS for layout. We’ve settled on our constraints and we are staying there, defined by not being print.