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A Greek Island which has a firm favourite with many young holidaymakers has turned away an estimated 10,000 boozy Brits in a desperate bid to crack down nuisance behaviour.

Malia, which is popular in Coventry as Monarch offers direct flights to Crete from Birmingham Airport, has become an established party town, with thousands of Brits heading there - many of which consume significant amounts of booze.

The town became immortalised as such in The Inbetweeners Movie, where the four young men are seen downing drinks, chasing women and engaging in some rather more unpleasant behaviour.

Pictures of semi-naked stags and hens parties pouring from bars into the streets of Malia have become a familiar sight, the Daily Mirror reports .

Now, local politicians and businesses have had enough and are cracking down on rowdy behaviour.

Hoteliers in Malia have turned away no less than 10,000 customers this year alone, according to The Times.

"Malia isn’t about sex, drugs and everything goes. It’s the prime tourist destination in Crete, bringing in millions of euros to the island."

Despite collectively taking six million hotel and resort bookings each year across the region, hotel owners across say they are confident their rooms will be filled by families travelling to Crete from Germany, Austria and the Netherlands.

Police now patrol the bar-lined streets more heavily than ever before, on the lookout for potential troublemakers fuelled by alcohol.