Eurochange

A more modern, streamlined website with conversion & ease-of-use at its core.

Established in 1975, Eurochange are the foreign exchange experts, with over 40 years experience and 143 branches on High Streets throughout the UK.

They take care of thousands of transactions every single day, across over 70 currencies and to 194 countries around the world.

When Eurochange first approached Clicky their websites were very much outdated and not particularly user-friendly. With a greater focus on the digital arm of the business, the client provided a brief that detailed the requirement for the modernisation of the design and UX of the website.

Working in conjunction with their in-house developers, Eurochange needed an experienced partner to design a more effective, cutting-edge, market-leading website that supported the brand in achieving their ambitious new online performance targets.

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Established in 1975, Eurochange are the foreign exchange experts, with over 40 years experience and 143 branches on High Streets throughout England.

2.

Discovery & insight stage

We started the process with a full discovery phase, in which we undertook in-depth research into the client, the results from their existing website and their industry.

This process helped us to form a better understanding of what a successful website should look like before we commenced the creative and design phase.

A project commencement and brand immersion session with the client provided us with the opportunity to present some initial insight, research and thoughts for them to share early feedback, allowing us to then refine and improve our specification. This iterative approach continued until we had full sign-off on each of the required inclusions, features and functionality for each page template.

We started the process with a full discovery phase, where we undertook in-depth research into the client, the results from their existing website and their industry.

3.

The design phase

We started off by designing the homepage to set the style for the whole site, creating a clean, user-centric approach with modern inspirational imagery and a focus on navigability.

It was vital that the key calls to action were prominent and we also had to clearly communicate the different ways customers could buy and receive their travel money.

The main design challenge of the project was in the redesign of the checkout process. We conducted thorough research and the creative team worked closely with our strategy and insights department to create a simple and easy to follow step by step process.

We collaborated effectively with the team at Eurochange so that each design was explained in as much detail as possible to provide a smooth handover to their development team.

Results

The end result was the production of modern, clean and clear website page template designs that reflected the brand more positively and effectively.

The checkout process was reimagined and streamlined, enhancing the UI. We incorporated a number of new features to support user experience with the aim of increasing conversion rates and general engagement.

We helped to join up the online and offline user journeys by including an improved branch finder, helping users to find their nearest physical location if they prefer to conduct their currency transactions face to face, or collect their currency in person.

We also added more personality to the site whilst supporting SEO efforts, with new content areas demonstrating how much everyday items cost in different locations in different currencies, allowing visitors to decide how much currency they needed to buy.

“The Discovery Phase helped us to understand our own audience a lot better as well as how we sit in the online marketplace and against our competitors. We particularly enjoyed the design process - seeing the ideas begin to come to life”