New £2m Bierkeller complex to open on Broad Street

The fantastic new development is set to open next week and is the result of an investment of more than £2 million.

Share

By birminghammail.co.uk

09:47, 1 DEC 2016

Updated10:15, 1 DEC 2016

Advertorial

The Bierkeller Entertainment Complex is located on Broad Street

Share

Get daily updates directly to your inbox

Thank you for subscribing!

Could not subscribe, try again laterInvalid Email

A Bierkeller entertainment complex is set to open on Birmingham’s Broad Street following a huge investment in excess of £2 million.

Burning Night Group, which already owns Bierkeller venues in Cardiff, Leeds, Liverpool and Manchester, has chosen the heart of the city's nightlife for its latest expansion.

The multi-million pound development, which will create more than 300 jobs, will transform two levels of a formerly derelict site in Birmingham’s most dynamic leisure destination.

The complex, which will open in December, promises to be a unique addition to Broad Street, housing three bars under one roof – Around the World Bar & Lounge, a traditional Bavarian Bierkeller and Shooters Sports Bar.

The Birmingham Bierkeller follows in the footsteps of venues in Cardiff, Manchester, Liverpool and Leeds

Spread over 22,000 sq ft, it represents a major investment for the Leeds-based company, building on the success of its existing venues which specialise in a lively dining, drinking and live music experience.

Allan Harper, CEO of Burning Night Group, explained confidence in the company’s future meant moving into Birmingham was the natural next step.

“It is the second biggest city in the country and it has seen massive investment in recent years so it was the obvious place for us to go when we were looking to grow our own company.

Burning Night Group CEO Allan Harper

“It is important for us to keep reinvesting in this business and diversify into other city centres where we see potential.

"We spent two years searching for just the right site to accommodate what we do – large entertainment complexes offering something for everyone.

"We were keen to find a super-prime location to allow us to be at the centre of the city’s fantastic nightlife and Broad Street, which attracts 23 million visitors every year, fits that perfectly.

“Birmingham’s biggest nightclub, Pryzm, opened there in June after a £1.4million investment, American made-to-order burger chain Five Guys – the fastest growing in the country – chose to locate on the street and Walkabout has just undergone an extensive renovation so the belief in its popularity as a thriving destination is clearly there. We wanted to be a key part of that.”

Work started on the site in August and the Bierkeller complex is due to open in December 9.

The Around the World Bar & Lounge is one of three bars within the complex, along with Bierkeller and Shooters Sports Bar

Allan believes that, at a time when post-Brexit vote many companies are being cautious about investments, it is vital to stay focused and positive.

“There has been some economic uncertainty in the past few months but we had an expansion plan and we are determined to stick to that,” he said.

“We feel it is absolutely crucial that our company keeps investing and creating jobs in this country.”

Isaac Mayne, head of marketing and promotions, added: "Birmingham's bar and restaurant scene is one of the best and most thriving in the country and Broad Street is the real hub of that.

Head of marketing and promotions Isaac Mayne

"We love the atmosphere there, but we felt that with the reputation we have we could add something different and fun to that and give people the choice of not just one extra venue, but three."