Mini Rooftop in New York by HWKN

A space for urban tastemakers without logos or branding. HWKN scouted the location, created the design and oversaw construction of the temporary event location for MINI’s ”Creative Use Of Space” campaign. The sheer surprise of encountering a hill on a roof in NYC is heightened by design elements derived from MINI cars that utilize object-in-field design, like deploying brake lights into a field of sheet metal instead of at a seam.

The project is a collection of performance elements: a grassy lounging hill with seating dimples and performance stage, a speakers’ platform embedded in a large scale existing billboard, a lighting tower to cast light on the space and to act as a visual icon on the skyline, and a panorama bar overlooking the Hudson River. The floor is animated with an LED carpet that turns the surface into a programmable horizontal billboard.