Independence Blue Cross

THE BRIEF

The Affordable Care Act changed the landscape of the health care industry, and Independence Blue Cross under the leadership of a charismatic CEO, had a compelling corporate story to tell a national audience. Working hand-in-hand with the client’s communications team, we seized the moment to make Independence one of the most sought-after voices on health care in the country. Through both reactive and proactive outreach efforts, our teams utilized an aggressive media relations strategy to enhance the company’s profile on a national scale, bringing repeated coverage throughout the Affordable Care Act rollout.