Categories

Tom Hogan joins the Cloudcast. Tom is co-author of "The Ultimate Start-Up Guide" and co-founder of Crowded Ocean, one of Silicon Valley’s leading marketing firms for startups. In this episode, Tom gets real about the failure rate for start-ups — and explains how marketers can help growing companies stick around for the long haul. He shares why you’re not Steve Jobs (and that’s actually a good thing!), how to craft a great company culture from the early days, and ways to leverage great talent without it costing a fortune.

Scott Wentworth, founder of Wentworth Financial Communications, joins the Cloudcast. At this point, you’re probably sold on the benefits and necessity of content marketing. And you probably know that data and research can throw you a big assist in lending credibility to your content. But what are the best ways to add data to your content plan? Listen as Scott explains why data is now steering the content ship and the best ways to incorporate “show me” data instead of “tell me” opinions in your e-books, blog posts, and more.

Ken Rutsky, B2B marketing consultant and author of Launching to Leading, joins the Marketing Cloudcast. In your marketing, who’s the hero: your company or your customer? Listen as Ken explains how to craft a viewpoint that positions your customers as the real heroes, with plenty of practical steps to grow your startup from its earliest phases to true market leadership. Hear tips on communicating your value through experiences, facilitating an Apple-esque buyer journey, and much more.

Heike and Joel talk with Chad White, Research Director at Litmus and author of "Email Marketing Rules." Email has been around for a while. But Chad still sees plenty of common email marketing mistakes when he looks inside today’s inboxes. Listen in as Chad, one of the industry’s most respected email researchers and speakers, explains how you can address changing consumer expectations and improve email ROI with every message you send. You’ll learn about mobile-friendliness, design changes, the biggest disruptors in email for 2017, and more.

Itay Rahat, Senior Director for CRM and Fan Engagement Platforms at Warner Music Group, joins the Cloudcast. Is your email marketing strategy in need of a refresh? Listen as Itay explains some of the creative ways that he and his team target millions of music fans around the globe with personalized, consistent email content. You’ll hear the backstage story of how Warner reaches distinct fan groups — with very different interests and preferences — with one singular email marketing strategy.