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Creating content is the top goal for marketing pros around the world. According to figures compiled by communications and marketing agency Cognito, 61 percent of the 165 marketing leaders they interviewed for a survey named creating content as the area where more of their marketing budget will be invested in 2018. This makes sense, as in the previous report only 18 percent of respondents were happy with the content they could market.

Investor relations (71 percent) and public affairs (69 percent) featured in the two top positions of areas where investment will remain the same. The top loser according to the survey will be traditional advertising, with 40 percent of marketing leaders wanting to invest less.

These developments could have negative implications for traditional media outlets, as the volume of content published or disseminated by company marketers could more strongly compete with traditional publishing content. Diverting dollars from traditional advertising could also negatively affect heritage media ad revenue. This chart was first published by our partner FIPP.

If you are a Follr Pro user you get detailed statistics that show you many things!

To access your statistics simply log into your account and click your profile image in the top right corner:

Click the ‘Statistics’ link which will show you the available reports:

You can see who has visited your profile:

and also where people researched you. Are they more interested in your Facebook account or LinkedIn profile? This is invaluable information because it tells you where you should be focusing your marketing efforts:

Quite simply, if you want to appear top of the search engines, this one method will significantly help and improve your search engine optimization(SEO). To see it yourself search for Follr CEO “Stephen Fells” and take a look at what is top of the organic search results. Here are the Google results: