When looking for an internet marketing and advertising company, you will find that you have many to choose from. What’s the difference between internet marketing and advertising? Marketing is basically the whole approach you take to sell your product or service, while advertising is just one part of the marketing pie. The other pieces of the pie include, but are not limited to, market research (researching your target market and competition), media planning, public relations, product or service pricing, distribution, customer support, and involvement in the community. Market research is a key activity that needs to be performed by yourself or another company that specializes in this. It is crucial that you do this and also very time consuming so it might be one of the tasks that you do outsource to someone else. Media planning is another good one to hand over to someone else. An expert in this field can put you head and shoulders above the competition. Distribution, customer service and community involvement are often the kinds of duties that management likes to be involved in personally in order to be in touch with their customers and their needs. But you can also pass this on to another company.

While one firm may be an internet marketing and advertising company all in one, it is often the case that the two concepts are split. An internet marketing company may perform tasks such as developing a website, doing all the SEO, establishing your brand, providing content, copywriting, public relations, and ad creation. An internet advertising company will focus on only the ad part of the business. This could also include creating the ad, in addition to creating advertising campaigns.

Before handing your business over to someone else, think about what you really need and how much you want to spend. While you can do a great deal of the online marketing for free on various sites, this kind of stuff can take up a lot of time. And, as they say, time is money. If hiring extra staff to take on this task isn’t what you had in mind, then yes, an internet marketing company can be a good fit for you. One thing is for sure, you do need to be on the internet if you are going to do business. This is true for small local businesses as much as it is true for global corporations. Even local searches are now being performed online. People just throw their phone books out these days, and they don’t go to online yellow pages either. They just use their simple search engine, like Google, Yahoo, or MSN, and type in what they want to find. If you want to make sales, you need to come up in their searches. And you can do all of this through an internet marketing and advertising company.