Strategic Messaging Starts with Mission

About This Video

With 50% more nonprofits than there were just 15 years ago and with Congress talking about eliminating the charitable deduction, how can you guarantee your survival?

Take your organization to the next level with strategic messaging. Learn how during this 30 minute webinar. This webinar will feature Robert McFarland, who uses his 18 years of experience with nonprofits to provide an integrated communications strategy. He will show you how you can secure the future of your organization by formalizing your competitive advantage, realizing your mission, and optimizing your story.

Robert McFarland

Robert McFarland is President of McFarland Messaging, LLC, a strategic communications consultancy helping nonprofit organizations harness the power of their vision to optimize their story. As a result of his 18 years with non-profit organizations in staff and board roles, Robert provides an integrated communications approach that makes an impact. On the staff side, he has worked in board development, communications, and fundraising for Christian ministries and conservative public policy organizations. On the board side, he currently serves on three boards ranging in scope from international to local. And as a consultant, he has helped a variety of nonprofits refine their focus, target their communications, or improve their fundraising. Robert is married to his best friend (and fellow baseball fan) and they homeschool their six children outside Washington, D.C.