A.A. Milne

Bilbo Baggins, the head hobbit in J.R.R. Tolkien's 1937 novel, may be diminutive in stature, but the marketing blitz associated with this month's film treatment of his adventures is as tall as the starting lineup of the Chicago Bulls: a Middle-earthsmartphone from Microsoft, "Hobbit"-related block sets from Legos, video games for Xbox 360 and PlayStation 3 and even a "Hobbit"-inspired menu at your neighborhood Denny's.

"Gandalf's Gobble Melt" anyone?

This piece first ran in Printers Row Journal, delivered to Printers Row members with the Sunday Chicago Tribune and by digital...

Related "A.A. Milne" Articles

Bilbo Baggins, the head hobbit in J.R.R. Tolkien's 1937 novel, may be diminutive in stature, but the marketing blitz associated with this month's film treatment of his adventures is as tall as the starting lineup of the Chicago Bulls: a...

Fyodor Khitruk
Animated Soviet version of 'Winnie the Pooh'
Fyodor Khitruk, 95, a prominent Russian animator and director who created the Soviet Union's cartoon version of A.A. Milne's classic Winnie the Pooh stories, died Monday in Moscow, according to...

On the third floor of a big, gray building at Fifth Avenue and 42nd Street, silver-haired docent Julie Chelminski recently stepped up to the middle of a hushed room and faced 15 spellbound tourists. "On the walls of this room there were 9,000...