Lessons Learned from ReportingOn

In 2008, I was awarded a Knight News Challenge grant to build ReportingOn, a back channel for beat reporters to share ideas, information, and sources. The goal of the project was to provide journalists of all stripes with a place to talk about content — not craft, or process, or skillset.

I taught myself enough Django — and sought out advice from friends and co-workers with little regard for their interest or priorities — to launch the first iteration of the site in October 2008. In July 2009, with fresh design and development from the team at Lion Burger, ReportingOn 2.0 launched.

And almost immediately, I stepped away from it, buried in the responsibilities of my day job, family, and other projects. To grow and evolve, and really, to race ahead of the internal and external communication tools already available to reporters, ReportingOn needed far more time, attention, and dedication than I could give it.

ADVERTISEMENT

Yesterday, I shut down ReportingOn.

In its last state, it only cost a few bucks a month to maintain, but it has more value at this point as a story, or a lesson, or a piece of software than it has as a working site.

To head off a couple questions at the pass:

ADVERTISEMENT

No, you can’t export your questions or answers or profile data. None of you have touched the site in about a year, so I don’t think you’re that interested in exporting anything. But if you’re some sort of web packrat that insists, I have the database, and I can certainly provide you with your content.

As for the problem ReportingOn set out to solve, it’s still out there.

Connecting the dots among far-flung newsrooms working on stories about the same issue is something that might happen internally in a large media company, or organically in the wilds of Twitter, but rarely in any structured way that makes it easy to discover new colleagues, peers, and mentors. Sure, there are email lists, especially for professional associations (think: SEJ) that act as back channels for a beat, but not enough, and not focused on content.

(Prove me wrong, kids. Prove me wrong.)

As for me, I’m working on another (even) small(er) Knight-funded side project a few minutes at a time these days. Watch for news about that one in the coming weeks.

Who We Are

MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.