The only thing that can ruin watching downloaded television shows on a media center is having a big, loud, gaudy, distracting media center doing all of the work. Genus-PC is trying to eliminate this problem by designing a fanless media center that's still small and sleek to easily blend into your home theatre system. Genius-PC is traditionally known for making heat dissipation equipment, so they used their general cooling know-how to design this machine with heat pipes rather than fans. It looks pretty sexy in this picture, but that does appear to be somewhat CG rendered.