Posts Tagged ‘earned media’

Have you ever wondered about how product placements work on television shows and in movies? If you have seen a brand product in a TV show or film, you can bet that it’s no accident and that there was a deal done to get that product placed in the scene.

Well, my company, CMP Media Cafe, helps our clients, brands, and services, get featured in broadcast media via television talk shows, lifestyle programs, newscasts, and radio. We use earned media placements and integrated marketing strategies including sponsored content, but there are many other ways to get featured inside of episodic programs, daytime shows, and even films via product placement.

The costs for product placement are like comparing apples to oranges since there are so many variables, each brand has different goals, and each production has different offerings. In fact, there is not one single strategy or rate card for what the budget investment will be since each production is unique in its content creator team, distributor, cast and of course, storyline.

However, Hollywood Branded has created an at-a-glance infographic along with an informative blog post that will give you an overview of all that is involved in product placement costs, including single one-offs to comprehensive programs. Read more about how much product placements cost.

Infographic Courtesy of Hollywood Branded.

So, if you want to learn more about to get your brand or client featured on television, feel free to connect with me and we can explore the best strategies to help you achieve results.