There's different versions of the ones, looks like Speedgoat sells the lower priced "FR" versions which are functionally the same but have heavier less-blingy hardware and different forgings. The chainlove Ones are the top-shelf version with reach adjust and the FCS upgrade.
Both are great brakes and great deals!
I just got the Ones from chainlove, very pleased. They actually came fully packaged, with extra hardware for shortening the hoses.