The Phoenix Rose “Is This Luv”

For the first single, “Destination,” The Phoenix Rose unleashed a propulsive rocker chock full of dark, worldly musical undertones. There were hints of reggae inside the verses, but overall the song landed firmly in the rock genre. “Is This Luv,” the follow up single, flips the script and delivers a bouncy, melodic tune steeped in reggae influences. The message is clear, and one that is of deep importance to Jarvis Smith, principle songwriter for The Phoenix Rose; “love changes everything.”

Produced by Native Wayne Jobson (No Doubt, Toots & the Maytals), and featuring the incomparable guitar work of Junior Marvin throughout, “Is This Luv” launches out of the gate with authority and urgency. The background synth rings like a siren, pushing forward the groovy jam as Smith and a stunning female vocalist repeat the mantra of the title. When the verses kick, Smith lays out his own belief that to fully know, understand, and embrace love is the only way to truly live life as intended. Not the artificial silver screen love, but the kind that resonates on a molecular level. The kind that Carl Jung spoke about when said “The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.”

The effervescence never relents when it comes to the video, with a clip that shines a light directly on Jarvis and his infectious personality. As a cast of characters passes across the screen, each one is given a short moment in front of the camera and one by one they are infected by the joy and excitement of “Is This Luv.” Like a guiding light, is the radiant personality of Jarvis, opening himself up to the camera, constantly heightening the passion on screen. Many voices combine into one, and a whole new, brilliant sum is born out of these parts.

At the core of what inspires The Phoenix Rose is a connection to not only the human spirit, but the living, breathing planet as well. When he does step away from the music, Jarvis is also devoted to MyGreenPod.com Magazine, an ethical lifestyle title – distributed quarterly with the Guardian and partners – that reaches over 3 million UK readers. It’s this mentality that has allowed The Phoenix rose to embrace the common connection between all of us, and to masterfully articulate that the world has many more ties that bind than chasms that divide.

HIP Video Promo owner and president Andy Gesner recently sat down with Jesse Cannon from Musformation.com for an in-depth interview about the importance of music video promotion, as well as with James Moore from IndependentMusicPromotions.com. These two interviews go into great depth about who we are, what we do, and how HIP Video Promo can provide you the exposure and attention your new music video deserves!

Who we are

Considering that your new music video is your most potent piece of marketing currency, effective music video promotion is more essential than ever. You need the best music video promotion company in the music industry to help you and that's where HIP Video Promo comes in. Founded in the year 2000, Andy Gesner and his team have promoted over 3000 music videos and have the experience and relationships necessary to connect your new music video with the maximum amount of new fans possible. As the international leader among music video promotion companies, HIP will work tirelessly to secure the exposure and attention that your music video is worthy of as well as help you grow your fan-base on your social media online properties. We realize you have a choice among music video promotion companies and encourage you to reach out to us first at your earliest convenience.