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Description

Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry.

The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice.

Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.

Contents

CHAPTER HEADINGS

OPENING

1. Introduction to the Events Industry

PLANNING EVENTS

2. Event Project Management

3. Event design and production

MANAGING EVENTS

4. Event Operations

5. Managing the Event Human Resource

6. Event Finance

7. Event Marketing and Sponsorship

8. Event Health, Safety and Risk Management

TYPES OF EVENTS

9. Sports Events

10. Mega Events

11. Public and Voluntary Sector Events

12. Corporate Events

13. Arts and Live Entertainment Festivals and Events

CURRENT ISSUES IN EVENTS

14. Impacts, sustainability and Legacy

15. Events and the media

Author Bio

Charles Bladen is Programme Leader in Events Management at the University of Greenwich.

James Kennell is Director of the Economic Development Resource Centre at the University of Greenwich, where he is also Senior Lecturer in Tourism and Regeneration.

EmmaAbson is Senior Lecturer on the Events Management BA programme at the University of Greenwich.

Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.