Tuesday, August 6, 2013

20th Century-Fox Home Entertainment's The Croods Strolls To Market On Oct. 1

20th
Century-Fox Home Entertainment had to think it through and the decision that
they’ve arrived at makes all the sense in the world.Here’s the problem: What do you do with two
smash animated theatrical hits — Epic and The Croods?You can’t cannibalize sales by jamming them
on top of each other and you can’t release both of them prior to Labor Day (dog
days of summer … that sort of thing).

Epic got an Aug. 20 date, so The Croods will get a
three-SKU launch on Oct. 1 (Blu-ray/DVD Combo Pack with and without a 3D
version and a stand-alone DVD).A
leisurely ARR of 193 days is the result (box office was a stellar $186.4
million).Perfect!