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Arms described in the Wijnbergen Roll, a French armorial from the end of the 13th century[1]. They appear to be consensual canting arms but the reason never seemed to be sufficiently explained. It must be related with the magnificence of the solar representation at the centre of the shield, duly surrounded with the sixteen rays of the heraldic rule[2]. This would determine the semantic logic for the interpretation Salerno ~ Solerno, as usual leaving the remainder to be explained: either the suffix rno or the argent background. We may suspect a connection with the local domain of the Hohenstaufen due to the same tincture on both fields but we can't recall any such suspictions from someone else. Typically, it is possible that all the attention was given to the immediately intelligible visual elements.

We've tried a thorough approach during the thesis' research period but only recently we have achieved better and sustainable results. During that first analysis we'd chosen the now abandoned parophony: Salerno ~ Sole (ita. Sun) + ernia (ita. hernia) with a few inconsistencies. The first refers to the language of verbalization concerning the choice of the Italian Sole. Despite the Wijnbergen Roll being the first document where these arms appear they are not guaranteed to be an original representation; if so French or Latin should have been chosen instead. In addition, there are no prior or even contemporary Italian armorials and it would be difficult to admit one of the many medieval peninsular linguistic variants. Besides, the semantic integration of the “sun” and the “hernia” is inadequate, although justifying the visual association. Regarding the absurd of a “herniated sun”, this wouldn't be any real problem. We may witness a hybrid of a goat and a cock, two chopped hands hovering over a castle and three gigantic mirrors each one stick on a mountain,[3] all included in the class of arms generally recognized as canting and available in the thesis. We were certainly influenced by the already known conventional interpretations, which lent an important role to the Sun, forcing a transformation Sale/Sole. The remainder of the parophony: rno, is irreparably harmed on account of the same reasons we've mentioned. It remains to acknowledge that the white or argent tincture of the shield was also left unexplained.

The denominant we use now: Salernum (lat. Salerno), is the name of the city and eventually the name of the territory, presumably the homonymous Principality, despite the factual integration in the Kingdom of Sicily and the mention of a fabulous King of Salerno in the text, as expected. Once again Latin appears as the language of verbalization, consequently classified as an attributed language like in Portucalis ~ Porta cales. We can't tell if it was “chosen” as a general elitist language or resulting from a natural association with the Latin territory of Campania.

Regarding the designant: Sal eremum, it's a compound polysemy because the two textual components generate more than two heraldic traces, even if implicitly. The literal translation of each word alone: salt and uninhabited or desert, may be joined as “salt at the desert” and extended somewhat liberally as a “salt desert”. Although the nearer such desert is located in Northern Africa, as far as we know, we'll find again possible inspirations in the Bible: … terram fructiferam in salsuginem, a malitia inhabitantium in ea // Il à changé le sol le plus fécond en un terrain aussi sec que si l'on y avoit semé du sel, et tout cela pour punir la méchanceté des habitants[4]. However, it is through the semiotic analysis that we may be convinced of the accuracy of our conclusions.

Apparently, this integration within the scope of parophony can't be guided by strict clause rules, difficult to apply as the verb is frequently absent. Moreover they were conditioned by the entirely accidental building of the designant. This integration would help to metamorphose words, starting by taking each separate signification and only then looking for the composition of a meaning, in order to obtain one or more images. In parophonies, declinations and all the inflexions in general work more as enabling the identity of words than as semantic modifiers. Clearly, more examples are needed to acquire confidence on this type of generalizations.

Let's calculate the discretion index.[5] After pairing the denominant with the designant: /s//s/, /a//a/, /l//l/, /E//e/, /r//4/, /_//e/, /n//m/, /u//u/, /m//m/, we may note that the quantity of phonemes is bigger in the last so: max(nD,nd) = max(8,9) = 9[6]. There are no transpositions, thus t = 0; we analyse then the rest of the phonetic transformations. These occur with the pairings: /E//e/, /r//4/, /_//e/, /n//m/ and only the pair /_//e/ is heterogeneous enough to allow c = 1,0; the other three, quite alike, give us c = 0.5. All the transformations are in the internal phonemes, requiring p = 1.0. The summation supplies: 0.5 × 1.0 + 0.5 × 1.0 + 1.0 × 1.0 + 0.5 × 1.0 = 0.5 + 0.5 + 1.0 + 0.5 = 2.5, obtaining k = (2.5 × 2)/max(8, 9) = 5.0/9 = 0.556; therefore, we may affirm the fairness of the parophony, knowing that k < 1. We ignore if it would be possible to include a phenomenon specific to this example in the formula used to find k. It happens that the sounds /E/r/ ~ /e/4/e/ hardly justify such a great influence in the value of the discretion index: about 80% of k . The pronunciation of both words betray some contraction among the central phonemes of the designant, tending to delete the second /e/, which would significantly decrease the value we've found for k. Despite that it seems premature to make such improvements in the mathematical model at this point.

The first element of the designant: salt, may easily be accepted as being represented in the white tincture of the shield. We've already found other perfectly identical examples of the same parophonic association. However seemingly unnecessary to mention, the semantic redundancy of the second element, eremum, reinforces the heraldic trace by filling the space around the Sun with a simple metonymy: desert > vast > solid field. Furthermore, as we know, salt may be obtained by the evaporative action of sunrays. Such a circumstance will articulate with the aridity associated with the desert through a compound metonymy. We have on the one hand the sequential metonymization: salt > evaporation > heat > Sun and on the other hand: desert > hot > heat > Sun, both converging to the same. Despite the dominance of the Sun in the drawing it's only a complement, more precisely a prop, never mentioned directly by the designant, as we thought previously.

Comparing the above with Portucalis ~ Porta cales, two distinct visual versions of the Sun emerge. The first is fairly simple: round and yellow; in reality it behaves as exclusively complementary, characterizing the blue of the field as Heaven and also feeding the heat of Hell. The second, we study now, shows the classic traces of a heraldic Sun with rays, occupying the largest advisable area of the field at the centre. The solar disc is golden in both, but a red tincture is added to the second, painting the surrounding rays. These colours may be based on the most elementary considerations about the nature of the Sun, perhaps we may call it a medieval conception: its heat seemed to disappear almost completely during the rigorous European winters but its light remained unchanged. Therefore, the fundamental nature of the Sun should have been understood more as a luminous radiance and less as a heating power. Maybe a consequence of the various associations of God with light, eventually inherited from former pagan beliefs. Contrastingly it would be possible to associate the heat of the Sun with Hell, although by divine authority, as we saw. The dichotomy light-heat is needed for the heraldic trace of Salerno because heat is an immanence both of the desert and the Sun, further metonymically linked with salt. Then yellow would relate to light whereas red would represent heat. Although we are aware that the Sun in splendour usually represents that star entirely in red[7], we remember that formal heraldic rules will appear only many years later.