Fresh off the heels of H&M’s announcement of its upcoming collection with Balmain, Target is now unveiling its latest high-fashion acquisition: accessory darling Eddie Borgo. The 2010 CFDA/Vogue Fashion Fund runner-up and 2011 CFDA Swarovski Award winner is the latest in a long line of designers (ranging from Alexander McQueen and Altuzarra to Missoni and Proenza Schouler) to temporarily take the reins at the retail powerhouse, and the marriage seems to be made in festival girl heaven: vegan leather zip packs, day sacks, drawstring pouches, backpacks, mini circle bags, large circle bags, and D-ring belts in naturally minded prints ranging from galactic scenes to thunderclouds and marble swirls, all boasting a variety of links and hoops intended to gather various add-on charms and buildable “totems" in hematite, gunmetal, quartz, pyrite, cherrywood, hand-poured resin, semi-precious rose, jade, and howlite, all purchased separately and clipped, slid, adjusted, swapped, mixed, and matched to the wearers content. “We love that it allows women a chance to completely personalize their look,” says Target executive vice president and chief merchandising and supply chain officer Kathee Tesija. “It gives women the flexibility to make their jewelry and accessories one-of-a-kind pieces of art.” The collection will be available in select Target stores and on Target.com starting July 12. [#image: /photos/58917ef2f88f7c203736660f]||||||It’s all very DIY, very slumber-party-activity-ready, and that is, as Borgo notes, precisely the point. “A lot of these charms could be keychains, they could be added to an existing bag, there’s a lot of ways to make it your own,” says Borgo, and the site will offer 3-D printing capabilities to design your own alphabet-based charms. "There’s this spirit that’s in the air for us, of ‘Maker Culture'; people wanting to customize things themselves, infuse things with their own personal sense of style, really bring their own design sensibility to what they do,” says Borgo, who drew inspiration from his mother’s sixties and seventies crafting guides and pamphlets celebrating patched denim as well as Native Funk & Flash, a slim tome concentrating on United States–based artisans (from glassblowers to macramé enthusiasts). In the 2015 take on sending Levi’s a Polaroid of your embroidered denim, customers will be able to share their creations on Target’s online platform and across various forms of social media. “You can comment on other people’s designs, shop them, like them; it’s a fully engaging design project,” says the designer. “We’re handing the design over to the customer." [#image: /photos/58917ef3ce34fb453af7b309]|||Eddie Borgo for Target|||Not all of it, though: Borgo’s trademark pyramids are here, too, dangling from gold- and silver-plated chokers and thin chains and referenced in wind-chime-like silhouette (there are, as well, a pair of customizable mobiles intended as home decor, though the Coachella-bound Borgo-ite could, in a pinch, attach one to a body chain or a knapsack). Stud and bar earrings come in jumbled packs of six for easy and intentional mismatching, (“We’re encouraging her if she has multiple piercings to wear the earrings all in combination together, to mix her metals together,” says Borgo) while thick, silicon-coated rubber bands worn on the wrists and punched through with various studs—inspired, Borgo notes, by a style he had created with much success for a children’s event organized by Andrew Bolton related to the punk-themed Met Gala of 2013. “It was a little bit nostalgia-based as well in terms of the beads, the stringing of the beads, that activity feels very nostalgic to me,” says Borgo. “This generation, the new one, I’m not sure that they have that same reference.” Looks like they’re about to. [#image: /photos/58917ef485b39596184745f2]|||Eddie Borgo for Target|||