Fuller Brush Review: Company History, Products and Cool Facts

Alfred yelled back to his wife, “It’s some woman selling brushes, Helen; she says she is with Fuller Brush,”

Helen replied, “Well invite her in out of the cold and give her some tea. I will be right down because I have been waiting for Fuller Brush to come calling.”

While the above conversation from around 1958 is fictional, I believe there were many times there were situations such as it, because Fuller Brush salespeople were loved in those days.

Many people would only purchase brushes and such via their friendly Fuller Brush representative.

In today’s post, I am going to give you a review of Fuller Brush. I will tell you the company history, their products and some cool facts you may not have known. So scroll down and learn more about Fuller Brush.

Fuller Brush History

In 1903 at 18 years old, Alfred Fuller set out from his parents Nova Scotia, Canada farm to try to find fame and fortune. His stopping place was Boston, Massachusetts where he stayed briefly with his sister.

Alfred found a job selling mops and brushes for the Somerville Brush and Mop Company. He was a natural seller and did quite well.

Saving his money, in 1906 Alfred took his $75 and started making quality brushes in a basement in Somerville, Massachusetts. Later that year, he relocated to Hartford, Connecticut and founded Fuller Brush Company.

Using a door-to-door sales technique that Alfred was experienced with, he found success because he made brushes that were guaranteed for life.

Alfred employed many salespeople and one was Stanley Beveridge who became a Vice President of Fuller Brush. In 1929, Stanley left Fuller Brush to start Stanley Products.

So Fuller Brush began hiring more and more women on a commission basis, and the direct sales system was the primary method used at Fuller brush.

In 1943, Alfred turned over the Fuller Brush President position to his son Howard, and immediately after the war, they added a cosmetics line to the product base. This helped the women who were selling immensely.

By 1949, Fuller Brush was using a MLM business format where the women who sold were considered dealers. In 1959, Howard Fuller and his wife were killed in an automobile accident and Avard Fuller, the younger son became President.

In 1968, Consolidated Foods purchased Fuller Brush and Avard Fuller retired one year after. The manufacturing was moved to Great Bend, Kansas in 1973.

In 1989, a group of investors in Kansas purchased Fuller Brush and took it private. They also changed the name to Fuller Industries.

While private, Fuller Industries went heavily in debt. The name was changed back to Fuller Brush and in 1994, CPAC Inc acquired the company.

In 2012, Fuller Brush filed Chapter 11 bankruptcy. Victory Park Capital bought the struggling company and moved the headquarters to California.

The manufacturing is still done near Great Bend, Kansas. Even though they had struggles financially, Fuller Brush is alive and well today, and they have many products to offer.

Fuller Brush Products

In 2012, Fuller Brush and Stanley Home Products merged. This means that representatives have the advantage of offering a wide product line.

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