Whyte & Mackay teams up with Edinburgh Fringe for on-pack promotion

Whyte & Mackay is offering drinkers the chance to win a VIP trip to the Edinburgh fringe festival with an on-pack offer designed to boost sales.

It is giving away 10 trips including train tickets, a hotel stay in Edinburgh, £250 spending money and access to the Underbelly VIP bar.

The neck tag collar is live now until June 30.

Ruairi Perry, head of blended whisky at Whyte & Mackay, said: “We’ve already enjoyed a fantastic start to the year with our sponsorship of the Whyte & Mackay Glasgow International Comedy Festival and now we’re continuing to share some dram good laughs by partnering with Underbelly at the Edinburgh Fringe one of the most iconic festivals in the world.

“Humour unites us, which is why we’re excited to be giving lighter blends drinkers and comedy fans throughout the UK the chance to win a VIP experience at Underbelly.”