Nicki Bluhm and the Gramblers

WHAT: San Francisco-based alt-folk outfit Nicki Bluhm and the Gramblers have garnered fortuitous media attention with lead singer Nicki Bluhm's inclusion as one of the faces of the Gap's fall ad campaign, among a list of music-oriented celebs that includes Seth and Scott Avett (of the Avett Brothers) and pop duo Karmin. Fortunately, the earthy material on the band's 2011 album, "Driftwood," is solid enough to warrant attention of its own, regardless of fashion trends. The band also scored 1.5 million hits with its impromptu YouTube video for Hall & Oates' "I Can't Go for That."