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EMarketer: Twitter ad revenue to reach $150 million

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New York—Twitter ad revenue growth will more than triple from $45 million last year—the first year of paid advertising on the service—to $150 million this year, according to eMarketer.

By 2012, Twitter ad revenue will reach more than $250 million, eMarketer projected.

“If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue,” said Debra Aho Williamson, eMarketer principal analyst, in a statement. “In 2011, it must work overtime to give its early advertisers a positive experience.”

More information about the report is available at http://www.emarketer.com/Article.aspx?R=1008192