SRC Delivers Industry's First Drive Time Engine Developed to Follow Actual Road Networks

Portfolio Guzzler delivers the most accurate market level data within specified drive times delivering critical business insight to increase sales and profitability

LAS VEGAS, May 21 /PRNewswire/ -- (ICSC 2006 Booth #469) -- SRC, a leading developer of geographic business intelligence software, announced today the addition of its Portfolio Guzzler to the business intelligence industry's premier demographic analysis Web site
http://www.DemographicsNow.com. Portfolio Guzzler, the industry's first drive time engine to follow actual road networks, is an application that accurately analyzes any geographic information with designated drive times for a specified location, i.e. 5, 10, 15 minute drive times around an existing or potential retail location, cell phone tower, car dealership, real estate property, etc.

Unlike other drive time engines that deviate from real road networks, arbitrarily cutting through neighborhoods and areas not drivable, i.e. bodies of water, Portfolio Guzzler follows the road network exclusively, including county roads, city streets, etc., capturing areas off major thoroughfares. Portfolio Guzzler also improves accuracy of analysis by not cutting diagonally through or grabbing the perimeter of neighborhoods during analysis, offering critical insight to target markets.

"Portfolio Guzzler paired with DemographicsNow allows users for the first time to conduct drive time analysis and have complete access to current business intelligence including, demographics, competitive information and consumer spending habits," said Dean Stoecker, president and CEO of SRC. "With Portfolio Guzzler, SRC is staying ahead of the industry's growing demand for consumer and property insight giving real-time access to critical market information."

Business users have unlimited geographic access with Portfolio Guzzler, helping them identify where their customers are in relation certain locations. Portfolio Guzzler enables the user to:

* Identify custom drive times around retail locations, intersections,
addresses, geographic points, etc., making it easy to map out the best
site for a new store
* Deliver analyses for any country on the globe as Portfolio Guzzler is
the industries only data and country independent drive time engine
available today for universal implementation
* Target potential customers that are within a certain drive time of your
location
About DemographicsNow

www.DemographicsNow.com is the industry's premier online market demographic analysis Web site developed by SRC, LLC.
www.DemographicsNow.com brings users the data they need, quickly, to make sound business decisions before the competition. With DemographicsNow users can analyze the demographic and market potential of any geography in the U.S.

About SRC

Founded in 1997 and headquartered in Orange County, CA, SRC, LLC., gives businesses the insight they need to identify and capitalize on valuable new business opportunities before their competition. SRC's comprehensive suite of geographic business intelligence applications empowers all employees, from C-level executives to business users, to retrieve and transform data from multiple independent sources regardless of its format or country of origin into actionable intelligence. It's all done easily, quickly and reliably to help users attract new customers, increase sales and run their businesses more effectively locally, or around the globe. For more information, visit
http://www.ExtendTheReach.com.

October 09, 2008Reviewed by 'James McKinney'This article is inaccurate. Service area drive time analysis on vector (road) based logical graphs were conceptually proven in the 50's and available in commercial software since the 80's. James McKinneyArcGIS Program ManagerNetwork Analyst ManagerESRI380 New York StreetRedlands, CA 92373