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Several years ago, IPG Media Lab's report on digital viewability shook the industry. And for good reason. 31% of digital video ads were not viewable. More than $59B will be spent on TV ads this year, without knowing how viewable the ads are.

Hear from IPG Media Lab on their new TV Viewability report and from brand marketers as they discuss the current state of TV and video advertising.

We will hear & cover the following:

IPG Research Quantifying TV Viewability. Brand New.

Kara Manatt, SVP, Research, IPG Media Lab

How to Solve the TV Viewability Problem

Luke McGuiness, President, TVision

The Current State of TV & Video Advertising

Prabha Cheemalapti, VP, Marketing, Danone

Our Innovate NY series are aimed to provide our member with insights and learning about different market segments in an intimate audience setting.