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JYJ’s Membership Week to be held annually

Fans who’ve missed JYJ’s “2012 Membership Week” can now rejoice as it was revealed that this would not be the first and the last event held by the group.

According to Asiatoday website, JYJ’s agency, C-JeS Entertainment made an announcement that the KRW 3.7 billion event will now be held every year.

The CEO, Baek Chang-joo stated, “This kind of long-term investment will not only help amplify fan loyalty, but also JYJ’s brand value.”

He added, “The content targeting Korean Wave fans needs to be diversified, breaking from the current performance-centred form.” He emphasised on the importance of the stars availability to interact with fans more personally rather than stage presence.

The “2012 JYJ Membership Week” was not created for profits as 15,000 Korean members and 7,024 Japanese members who won the drawing last month were able to attend without being charged any admission fee.