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FARMER Lance has impressed his potential wives-to-be with his laid back country lifestyle on his Rockhampton property.

But it's the region's little piece of paradise that will really wow one of his ladies in next week's episode of Farmer Wants A Wife, which sees local farmer Lance Jones swap the orange dust for the blue waters of Great Keppel Island as he takes his chosen lady on a 24-hour date.

Capricorn Enterprise CEO Mary Carroll confirmed yesterday the reality TV show was one of the five upcoming shows that showcased GKI and the Capricorn Coast.

Ms Carroll said farmer Lance and his potential wife stayed on the island in mid-August.

"The GKI Hideaway owners were ecstatic with the news and they provided accommodation, meals and water sports," she said.

"Every bit of television coverage helps sell our destination.

"It's very timely in regards to ensuring that potential visitors to the region understand that the island is open and provides an incredible experience in the absence of a resort. We have all supported the belief that if a boutique gaming licence expedites investment for the resort to be constructed then that is a good thing, but in the meantime we are very focused on showing what we do have on GKI."

Ms Carroll said previous features on television shows including Queensland Weekender, Sunrise and Creek to Coast had helped tourism numbers increase over the past 18 months.

"To cut through in a highly competitive global market is really important so we're always looking for different ways to showcase the destination on air," Ms Carroll said.

"A recent Trip Advisor survey of 44,000 guests and hotels around the world revealed that television programs are still the highest cut through for destination marketing.

"We have had consistent increase in international and domestic visitation to GKI for consecutive quarters over the past 18 months."