Its Elite Daily acquisition seems to point the way forward for the company. Since Bustle first came on the scene, a number of new sites have launched to cover different industries from a women’s perspective.

With the $30 million in fresh cash Bustle will be well-positioned to roll up some of these new sites. The company has already raised nearly $50 million from investors including GGV, General Catalyst, Saban Capital Group and Social Capital, according to Crunchbase.