Amazons Alexa has become the household name when it comes to smart assistants, but its ongoing fight with Google Assistant is getting more difficult than expected. Products can support both Alexa and the Google Assistant, and since smart home companies want to sell products to as many customers as possible, Alexa has been getting fewer and fewer exclusive victories.

Google used its massive presence at CES this week to send a message that it has bigger plans for the Assistant, too. Even at other companies exhibits, Google deployed employees dressed in white clothes and Assistant-themed hats to talk visitors through the features it could provide on third-party devices. It also launched a new interpreter mode on Google Assistant thats…