27 Google Search Statistics You Should Know in 2019 (+ Insights!)

George Orwell was a prolific and insightful dude. An English writer who lived during the first half of the 20th century, Orwell was (and remains) known for his criticisms of political language.

A key source of Orwell’s discontent was the use of “meaningless words”—those words that, due to rampant and ambiguous usage, lose their meanings altogether.

“Data,” in my opinion, has become a meaningless word. I hear it constantly. Often, someone will use it, and I won’t really know what they mean. It’s frustrating.

So let’s take a second to define data (the plural form of datum).

Data are pieces of information. That’s it. If you look around the room and write down the things you notice, you have collected data (which, by the way, you treat as singular as a collective noun—as if this weren’t confusing enough). Those particular data may not tell you anything useful or insightful, but they’re data nonetheless.

That’s a crucial point. As a marketer, you’re not interested in useless information. You’re interested in data that you can leverage to more effectively grow your brand, capture leads, and sell products (or services). It’s no different for agencies; you need information to properly serve your existing clients and to pitch prospective clients.

Data enables you to build robust Facebook audiences. Data enables you to track and attribute conversions. And, as we’ll tackle today, data enables you to better understand the search engine at the heart of your PPC and SEO efforts: Google.