Public Relations Tools

Press Release – Effective Public Relations Tool

New to Public relations (PR) and want to know what it is? PR is modern evolution with numerous ways of communications today. It is built around the concept of developing good name and relations and maintaining them with the target audience and public.

It involves use of various outlets to convey your messages to public in effective way.The basics of public relations includes building awareness of companies, businesses or organizations about products, services, policies, technologies, people and issues among key audiences and public.

PR (Public relations) is management functionality similar to finance, human resources, accounting and other fields. It has similar foundations like any management stream as –
goals, strategies, objectives, target audience, tactics.

Manage Public Relations Efficiently

The main function of PR executives is to establish and maintain public relations concerned with their client organization. It involves various activities like conducting different events, using different outlets. Public relations is not only restricted to government bodies but businesses, organizations, non-profit organizations and individuals can use public relations services for reputation management and other utilities.

Public relations use various tools for its functions of establishing and maintaining relations of the organization. Various public relations tools include –

Guest editorials

Special events

Press release

Public service announcements

News releases

Photos, captions

Sponsorships and contributions

Broadcast/ print interviews

Media tours

Social media advertising

Expand Your Global Reach With Effective PR Strategies

Besides these tools, there are many other innovative ways to give wide exposure to the organization and its messages. The skills and experience of PR executive play important role in using tools for public relations effectively and efficiently.
Press release is one of the effective tools of public relations. Press release is a written or recorded communication directed to the news media to publish story. Press release is mailed, emailed or faxed to various outlets like newspapers, radio stations, magazines, TV channels or networks. Use of press release is common in public relations field. Internet technology has changed the way of press release submission nowadays. You will find commercial as well as free press release distribution services online.

Press releases are of different types based on the message they are going to convey. Accordingly, their format and rules change. The main types of press release include –

General news release – This type of press release include news to be spread in public. Its main purpose is to gain exposure, coverage and interest of people.

Product Press Release – It is used to launch new products or different products. Product press release can be effective with photos of products and its specifications

Launch press release – It is more specific and needs time management. Its main goal is to create buzz about the upcoming product and its awareness.

Staff announcement release – this press release is used to inform top management changes and reforms.