PRINCIPAL

PRINCIPAL is a collection of award-winning hotels in city centre locations the length and breadth of Britain. Many of them occupy heritage, grande dame buildings; all of them are distinctive in their own way.

An ongoing investment of more than £200 million is transforming our hotels, upgrading the bedrooms and introducing quirky, British finishing touches from tuck boxes to toiletries.

A Grade II* listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The opening of the 334-room hotel has restored this original grande dame to her former glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.