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Is Your Business Card Really Important?

Know what I hate? Marketing purists. Not the people, but the ideals they espouse. Case in point: I wrote a guest blog about creative ways to market with your business card, and a good portion of the commenters maligned my ideas by stating that business cards were only to share contact information, not actively market to customers.

Oh, those poor, poor souls. To be so obtuse as to believe a business card – or any marketing material, for that matter – can serve only one singular purpose is to limit oneself from powerful marketing opportunities that can most definitely lead to new business.

“A place for everything, and everything in its place” does not apply to marketing.

If business cards are only for sharing contact information, what’s the point? We can share that with a bump of the phone. Be careful, you might get to thinking business cards are no longer important at all.

And you’d be wrong. In fact, business cards remain among the most critical marketing tools for business success. And by taking advantage of opportunities to motivate response, you can make your business cards far more powerful than competitors who just share contact information.

Business cards important, but so is knowing how to maximize their effectiveness. They should impress potential customers. Any effort to do otherwise is simply wasted. Purists to the back of the line, please.

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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What is the PsPrint Blog?

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.