If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client is and who they are most likely to hire. What business traits do they expect their designers to have? When do they expect you to be available? How much are they willing to spend? How do they perceive you, and

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