Servicizing, the shift from product to services

Today’s post tals about the topic of Servicizing (or Servitization), very interesting topic in my opinion. Briefly, it deals with the phenomenon which brings a business to transform its offer from a product-centered one, to a service-oriented. Ths theme also allows to introduce concepts and connections which I personally find very stimulating. First of all, the Service-Goods Continuum Model. This Model puts on the one side a pure service offer, on the other an offer based exclusively on a product. Between them, there are all the possible combinations of product-service systems, which give more importance to one side or to the other.

In relation with these topics, I paste here some links, which explain in depth this topic.

To me, this theme shows the growing importance of services in a business offer and, being a Service Designer, this makes me really happy. The interest that many companies are showing in the last years for concepts like User Experience, demonstrates that today the purchase of a good is not related with the good itself, but with the entire experience which comes with it. And Service Design plays an important role in this field.

Here I pasted some other links to short videos which can help to clarify the difference between designing and selling only products, and designing and selling services (or product-service systems).