January 31, 2011

New York based interactive design specialists Tronic has installed a wall-sized screen at Yahoo!'s Sunnyvale campus that detects and interacts with people as they pass by. It begins with attract mode, displaying a giant Y! logo composed of monolithic stacking tiles. Each of these interactive tiles represents one of the brands properties, Finance, Sport, News or Shine (horoscopes), and shifts with the passer by, mimicking their movement.

Yahoo!'s agency Goodby Silverstein Partners, San Francisco were responsible for commissioning the project and briefed Tronic that the wall should have no instructions but an intuitive interface that people should discover and learn as they spend time with it and play around.