DirecTV is facing a steep price hike for the 2015 NFL season, which will jump 40 percent to $1.4 billion, according to the LA Times. But the lucrative AT&T offer on the table could help speed DirecTV’s decision.

The addition of the clause letting AT&T out of the deal if NFL Sunday Ticket isn’t renewed shows just how significant content is to AT&T is regards to the merger.

That and the looming specter of a behemoth combined AT&T and DirecTV, in terms of more than 120 million combined service subscribers, could dramatically affect other potential deals.

Sprint is rumored to be putting together a bid for T-Mobile, which would help them gather the scale needed to take on AT&T and Verizon. But with both Verizon and now especially AT&T well ahead in triple play offerings like TV/video, Sprint and/or T-Mobile could be looking at a partner like Dish to bring TV and content deals to the table. And Dish, with its growing spectrum portfolio and looming timetable to deploy a wireless broadband network, could benefit from a strong network partner like Sprint or T-Mobile.

There’s still plenty of time for industry developments to shake out, as AT&T expects the DirecTV deal to take 12 months to close. The companies still need their respective shareholders to approve the deal and U.S. regulators to sign off on the tie-up as well.

If DirecTV’s board changes its recommendation on the AT&T deal before shareholder approval comes in or if DirecTV enters into a different acquisition agreement, the satellite-TV provider will have to pay AT&T a $1.4 billion breakup fee.