The Reality of Getting Sponsored

On this episode of the “Sponsored” podcast, Colston VB, currently sponsor-less, talks to host Mike Powell about the struggle to make it as a professional skier. The two discuss Vb’s role on Bravo’s reality TV show, Timber Creek Lodge, and why he was conflicted about appearing on the show.

“Within skiing I really focused on not selling out,” he says. “I really focused on staying super core and not doing the cheesy Instagram stuff and not compromising myself and I wanted to be talent first. A part of it was funny and part of it was to take a break and enjoy it. I’m really happy I did it.”

You can listen to the full podcast here:

Show Notes:

2:00: Growing up in Rossland, BC, in a ski bum home
6:00: Colston’s career
9:55: Overcoming money issues and living life to its fullest
11:30: Sponsors and Jeff Schmuck helping him out
12:55: Being a professional, getting an agent, and learning lessons
16:10: The biggest moments of his ski career
18:25: How did he get into reality TV? Does it kill skiing?
22:30: Being semi-famous in a digital world
23:45: Questions from fans of the show
26:00: Money in reality TV and what's next in skiing, TV, and life