Well, now Hulu needs to figure out what it wants. Dish wants not only the streaming content but also the tech behind it, which is why their bid was higher than players like Amazon and Yahoo who weren't too psyched about the two-year expiration date on content deals. And that's also why Google offered so much more: they want at least twice as much time with all that lovely content.

So Hulu needs to decide which buyer to go with, if either of them. They could decide to not sell to anybody, after all, seeing as they were hoping to have a traditional bid of over $2 billion. We'll just have to see what they end up deciding.