"You need to raise the bar on everything you're doing on a number of levels," says Chris Hobson, president and CEO of Rare Beauty Brands and chairman of ICMAD. In this 10-minute preview of a forthcoming Beauty Accelerate session, Hobson outlines key product development and innovation lessons that will be presented by himself, Carley Caldas, director of NPD, eos; Dena Bruckman, CMO and NPD, Grande Cosmetics; and Elizabeth Corrigan, founder, The Complete Package.