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Six ways to make the most of your job ads

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Getting your job ads to stand out isn’t always easy…

Luckily, there are a few simple ways you might be able to make them work harder for you. Because no matter what type of vacancy a jobseeker applies for, the things they look for (and what they want to avoid) in a job advert usually remain the same.

We’ve already covered how to write a job ad, but here are six proven ways to make them even more effective:

1. Stop hiding salary

On average, a vacancy with a fixed salary receives 90% more applications than one with a hidden or negotiable salary.

So, by leaving it out you’re not only making your job advert less competitive – you could also risk turning away the perfect candidate.

So be as up front as possible, even if the wage on offer may prove to be a point of contention.

2. Location, location, location

There’s a common misconception that by keeping location as broad as possible, your ad will show up in more listings.

However, because the majority of jobseekers search or roles by postcode or an exact area – location accuracy may actually be the best way to get noticed.

In fact, adverts that use a postcode receive 10% more applications than those without.

And although this can be tricky for some roles (Area Manager positions for example), keeping to one or two anchor locations (e.g. Birmingham for the West Midlands) will definitely help to boost overall application numbers.

Any other locations for travel can be discussed in the main job description.

4. Make the most of the platform

Featured jobs on reed.co.uk, for example, allow you to highlight your roles on key search results pages, and email your vacancy to 250 of the best matching candidates.

Just two reasons why Featured jobs result in 25% more applications than regular adverts.

And it’s not just add-ons. Even keeping the process on one site can make a huge impact when it comes to application numbers – with jobs that make you apply through an external URL getting 70% fewer applications than those who keep the whole process on the same page.

6. Manage your jobs on-the-go

45% of jobseekers prefer to be contacted via email – with other popular methods including phone and SMS.

And with dedicated candidates likely to have their phones to hand on a regular basis – ensuring you reach the best candidates before the competition is essential. In other words, don’t wait too long to get in touch.

The good news is, by using the reed.co.uk app, you’ll be able to contact your perfect match quicker than ever – no matter where you are.