Overstock.com announces new domain with coliseum naming

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SALT LAKE CITY — Overstock.com has announced the unveiling of the O.co Coliseum, the new name of the Oakland-Alameda County Coliseum, home to the NFL Oakland Raiders and the MLB Oakland Athletics. The O.co Coliseum signage will make its debut on June 7 when U2 performs in the facility.

According to Overstock.com, the company is using the naming of the coliseum to promote its transition to a .co domain name.

"Our customers associate 'O' with Overstock.com, which made the transition to O.co seamless. As a savings engine, this is the next step in adding more visibility to our shortcut," said Overstock.com Chairman and CEO Patrick Byrne. "Naming the facility O.co Coliseum demonstrates our commitment to seeing through the execution of the new domain."