ADI launches global identity initiative

Melville, N.Y., January 19, 2009 â€“ ADI announced today the next step in its global strategy to support customers and vendors around the world. As part of this strategy, ADI will a launch a new global identity initiative that brings together all its businesses across the globe under one unified brand.

The strategy was developed to support the companyâ€™s global footprint, and strengthen its commitment to serving customers and vendors around the world. This brand identity initiative includes a new global logo. The refreshed logo design replaces the straight lines of the previous mark with a stylized arrow that represents momentum and forward motion, a key theme for the company in 2009.

"ADI continues to move forward even as we recognize the challenges we face in todayâ€™s economic landscape," notes Tom Polson, President of ADI. "The new brand focuses on ADIâ€™s global strategy, and its strength in providing dealers with the necessary tools and opportunities to be successful in a competitive market. We continue to focus on improving our business and progressing strategically as we look to offer value, stability, and innovation to our global customers."

ADIâ€™s branding initiatives will evolve over an extended period of time, beginning with new print communications, including catalogs, advertising and collateral; and ultimately expanding to include online marketing, website design, industry tradeshows, training and events.