MEC is GoDaddy's global media AoR

The business will be led out of MEC's New York officeETBrandEquity | December 18, 2015, 11:06 IST

Picture source: ThinkStockGoDaddy, the technology provider dedicated to small businesses, has appointed MEC as its global media agency-of-record. The company has awarded its global media, digital, analytics and insight business to the agency. GoDaddy has been working with MEC in India and in the UK since March 2014, and this new agreement expands their relationship to include all global markets. The business will be led out of MEC's New York base, with support from its San Francisco office.

Commenting on the development, Phil Bienert, chief marketing officer and executive vice president - digital, GoDaddy, said, "Our decision to move GoDaddy's media business to MEC is a natural step as GoDaddy expands our business globally. We looked for a strong partner with local media expertise and global technology and tools to help drive forward our efforts to reach small businesses at the right time with the right medium. MEC shares our passion and vision for delivering locally-relevant, targeted messaging to connect with people worldwide."

"GoDaddy is a brand that has been bold in both its approach and determination to reach and engage its customers. We are energized by the company's ambitious drive globally and excited by the challenge to deliver creative media solutions built for today's digitally-enabled world," added Marla Kaplowitz, CEO, MEC - North America.