Many celebs have taken to social media to celebrate the life of the 91-year-old.

And there's one that Hugh's son Cooper is not a fan of, the 1990 one featuring US President Donald Trump. "For the last 45 years, Mr. Hefner has imbued the estate with a rich and storied legacy". They had two children, Christie and David. True legend. What an end of an era!

"I know that God had a hand In that cause you talk about nudity and Playboy and how could it be but you don't understand where I came from and where he brought me".

The magazine, recognizable worldwide for its voluptuous covergirls and its emblematic rabbit logo, became a sensation not long after hitting newsstands.

Heidi Montag, who also starred on the cover of Playboy, thanked the founder of the magazine and sent prayers to his wife, Crystal Hefner, 31, who he married in 2012. "He will be greatly missed by many". He was a #Legend, innovator & one of a kind. We had so many fun & incredible memories together.

She did. however, watch him doin" it with some of the younger bunnies: "I saw him do the deed with younger girls.

Playboy's circulation peaked in 1972 at seven million, serving as a catalyst for even bawdier publications like Hustler and Penthouse. "He was [in] one of the bands that opened the Playboy Club, on the 6th of the sixth, [19] 66".

Hugh Hefner in his famous hat. "Send her a message!" the CEO told Us of the actress, 27, back in January 2014.

The American icon didn't have a ton of connections to the college football world, but there is an ongoing rumor that he cost a Big Ten team a Rose Bowl victory in the 1980s.