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BMW i among the first automotive brands to offer an augmented reality app using Apple’s ARKit with iOS 11

Tue Dec 05 14:54:00 CET 2017 Press Release

Real-size 3D products can be visualised and explored on your iPhone or iPad +++ New functionality directly links to online configurator in 17 BMW i markets +++ App available in 21 languages – access for millions of consumers

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Downloads.

Munich. Millions of consumers worldwide can now
interactively explore BMW i cars via the BMW i Visualiser App for iOS.
Having been the first automotive brand in the world to offer customers
an interactive, 3D augmented reality product experience earlier this
year, BMW i is now setting the pace again as one of the first car
brands to make use of Apple’s ARKit, which launched with iOS 11 in
September. The app can be downloaded onto any iPhone from 6s/6s Plus
or newer; it also works on Apple’s iPad Pro or this year’s Apple iPad.

“Our products are highly emotional vehicles which customers need to
experience,” commented Andrea Castronovo, BMW Group Vice President,
Customer Centric Sales Strategy, MPM & Process Management. “With
this app, we’re able to bring the next best thing to an actual product
into people’s pockets – they can just take out their iPhone and see
what their dream car would look like on the driveway or how it would
fit into their garage,” he continued.

Having downloaded the app, available now on the App Store, customers
can explore their ideal BMW i3, i3s or i8 as a life-size, interactive
visualisation. They can change the colour, wheel trims and interior at
the touch of a button – they can even open the doors and climb into
the visualised car, making this a truly interactive experience. “We
know that almost all our customers inform themselves about our
products online before they visit the showroom and they often do this
on their iPhone or iPad,” said Stefan Biermann, Head of Sales
Innovations. “So this is the next logical step – rather than just
reading about the product, they can go some way to experiencing it.
Once they’re happy with their visualisation, they can save the data
and a picture to share on social media or, in selected major markets,
they can transfer from the Visualiser directly into the online
configurator to fine-tune their ideal BMW i vehicle,” he added.

The app is available in 21 languages from Czech to Turkish and the
direct link between the BMW i Visualiser and the online configurator
is available for 17 BMW i markets, with more markets to be added in
the future. This new, extended functionality is an example of
seamless, multi-channel customer communication, which transforms what
until now has been two dimensional pictures and text into a three
dimensional customer experience.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

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CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and current consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.

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The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and current consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.