Abu Dhabi Islamic Bank (ADIB), one of the leading Islamic banks in the region, today unveiled its new brand identity in line with its vision to become a top tier global Islamic financial services group and to deliver on its mission of providing "Islamic financial solutions for the Global community". ADIB also introduces a new slogan that captures its commitment to provide world-class, ethical banking based on its core values, "Banking as it should be".

The ADIB brand identity, an evolution from the previous one, brings to the fore its core values. These core values are: Simple and Sensible, Transparency, Mutual Benefit, Hospitality and Tolerance and Shari'a inspired.

The brand identity reflects ADIB's focus on service quality through the 3D feature - while the glass-like look stands for transparency. The circle shape signifies simplicity and accessibility but also indicates ADIB's regional expansion and international expertise. The 'Eastern' position of the star is inspired by its mission – Islamic Financial Solutions for the Global Community. The different shades of blue signify welcoming customers of different backgrounds. And finally, the two overlapping crescents symbolize partnership and mutual benefit, a reminder that customer success is ADIB's success while the crescent represents ADIB's commitment to Shari'a as its foundation.

Following today's unveiling of the new brand, changes to ADIB's identity will be visible almost immediately. Branch signage, ATMs and the bank's marketing, sales and communication materials will be given a consistent look and will be branded with the ADIB English and Arabic logotypes.