Will Smith

CEO, Euclid Elements

Will Smith is the founder and CEO of Euclid Elements, a tech startup that aims to be the "Google Analytics" of the physical world. The grandson of John Smith, who was a shopping center developer and a founder of the International Council of Shopping Centers, Will merged his retail background with a love of data and analysis to create a product that is applicable across the retail space. Euclid collects smartphone pings via sensors installed in stores and tabulates this anonymous data into a web dashboard, enabling clients to immediately see what displays bring the most customers into stores, measure what promotions are effective, and benchmark store performance against other locations.