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When Apple released iOS 9.2 in December, it drew a pretty clear line in the sand with respect to how it wants you to implement deep linking in your apps. Until iOS 9.2 it was easy enough to redirect a URL through mobile Safari through to an app…The app registers its URL scheme (eg.
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Tapstream is excited to announce its newest product, App Install Campaign Landers, as part of the Tapstream app marketing cloud. Tapstream’s Campaign landers make it easy for app marketers to design, build, deploy, and test in-app landing pages without touching the code. This industry first new product works for brand new installs, the very first time an […]

If you’ve ever tried promoting an app through paid channels, you’re undoubtedly aware that is has long been prohibitively expensive, especially for indie developers and small startups. Unless you have large budgets, you’ve been forced to come up with more creative ways to find users for your app. We’ve always said that the best source […]

Whenever we’re asked how install tracking works, the first distinction that needs to be made is whether we’re talking about install tracking / attribution for paid media campaigns vs. other organic forms of app promotion (email, social, etc.). In the case of the former, Tapstream is typically able to collect a unique device identifier (IDFA, GAID) […]

Already within one week of launch, iOS 9 adoption has skyrocketed to 50% of active devices. Two of the most significant developer features enabled for iOS 9 is the introduction of searchable app content and Universal Links. The new search capabilities introduced by Apple effectively turn Spotlight search, Safari search, and Siri suggestions into a […]

The debate about apps vs. the mobile web is tired. I can’t help myself though. For now, apps seem to have won but nobody can predict the long-term outcome. I’d recommend you run from any charlatan who speaks in absolute terms about this topic (or most topics for that matter). That being said, there is […]

Tapstream recently played a small part in helping our friends at Mobify put together a new ebook called “Leveraging Apps To Increase Customer Lifetime Value”. It turned out to be a great resource full of actionable tips and advice. We encourage you to check it out here: http://resources.mobify.com/leveraging-apps-to-increase-cltv.html Inside you’ll learn about the factors affecting customer […]

This post will take you through a complete implementation example to help you get Onboarding Links (deferred deep links) working in your own app. Deferred deep links are a powerful way to pass data through an app install, enabling customized onboarding for your brand new users. To learn more about deferred deep links, have a […]

In the 3 years of Tapstream’s rise to a leading analytics solution which perhaps receives over 100,000 requests per second sometimes, we’ve been through as many evolutions in backend technology, not to mention constant tweaking and improvements to push our capacity ever higher. Here’s a quick look at Tapstream’s server-side past. Humble Beginnings Tapstream began […]

What is your first day retention rate? I’m continually surprised by how few people I speak to know this number for their own apps. Last year, Tapstream dug into a large set of its data (ignoring apps above one million daily active users) and looked at app retention rates for a sample month in 2013 […]