Contributor.

Mary LoweWilliam Davidson Institute

Mary Lowe is a research associate at the William Davidson Institute where she works with faculty to develop cases about businesses in emerging economies. She graduated with a bachelor’s degree in journalism from Oakland University and has a master’s degree in management from Walsh College. She has eight years of experience in community beat reporting and two years of experience in business journalism. She has covered areas from banking/finance to education, government, health and nonprofit organizations.

Posts by Mary Lowe

The Ruby Cup represents a low-cost, sustainable solution to the problem of menstrual hygiene management in the developing world. But the company that makes the cups found profitability only after shifting focus and changing its target market from the BoP to high-end customers and a buy-one/give-one business model.

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