Dad Who Recreates His Daughter’s Provocative Selfies So She’ll ‘Tone It Down’ Speaks Out: ‘She’s Now More Aware’

“Selfie Dad” is at it again, baring his navel and puckering his lips as he trolls his daughter on social media, striking “too sexy for my shorts” poses to the delight of 154,000 fans who now follow him on Instagram.

It’s been one year since Chris “Burr” Martin of Spokane, Washington, was featured by PEOPLE last summer after he went viral imitating his daughter, Cassie, then 19, to prove a point about his concern over her “too provocative” selfies.

Now the warehouse inventory worker and part-time comedian, 49, is racking up more followers with a new batch of photos, showing him with tattoos and a pierced navel, duct-tape eyebrows, Goldilocks curls and a crown made of close-ups of his face.

“I wondered if it might get old — I didn’t want to get to the point where I was pathetic for attention,” Chris, a father of three, tells PEOPLE. “But since I started posting again more regularly, I’ve experienced a resurgence. People seem to love it, and that makes me happy.”

Cassie Martin, now 20 and preparing to attend a beauty college in Spokane, is still a good sport about her dad’s playful shaming.

Whenever she posts a new selfie on Facebook or Twitter, “I know there’s a chance he’s going to imitate it,” she tells PEOPLE, “but it’s always a lot of fun.