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Hyundai has never been one to shy away from a challenge. Over the years, the South Korean automaker has turned its image of being a bargain basement budget car brand into one with luxury aspirations. With the luxury arm handled, Hyundai’s next foray looks to be into a new performance division.

Hyundai Motorsport, the automaker’s new World Rally Championship team, will form the foundation of Hyundai’s performance wing, reports Drive.com.au. Based on the Hyundai i20 (a close relative of our Hyundai Accent), the i20 WRC car will help Hyundai develop a new range of performance cars.

The team principal of Hyundai Motorsports, Michel Nandan, told the Australian outlet that the whole point of the i20 rally car “was to connect the experience, engineering-wise, of the sport program with high performance concepts.”

With an all-new Hyundai i20 due in 2015, the reveal of Hyundai’s new performance division, as well as its first model, are likely a couple of years away.

No word yet on whether or not Hyundai’s performance division will make it to the United States, but given the automaker’s recent focus on churning out souped-up Genesis Coupes for SEMA we’re optimistic.