SHIFT Wraps Up Year with Launch of New Campaign

 2017-05-18 19:00:00

SHIFT Wraps Up Year with Launch of New Campaign

Board Directors Introduced for 2017-18

Thunder Bay, ON, May 18th, 2017 – Following its Annual General Meeting, SHIFT: Thunder Bay’s Young Professionals Network, launched its new campaign to celebrate young professionals and increase awareness about the organization’s increasingly diverse membership.

#ILookLikeAShifter highlights young professionals from a varied range of personal and professional backgrounds. The campaign features 12 SHIFTers including a chef, working mom, volunteer, artist, activist, student, nurse, business professional, helper and contractor. Some double as business owners/entrepreneurs which further celebrates the achievements of the under 40 demographic in Thunder Bay.

"We wanted to showcase the fact that SHIFTers can and do define themselves in so many ways,” said Ashleigh Quarrell, Director of Membership Services. “We’re not all just people in business suits, but some of us are that too and proud of it. No matter who you are, what you do or where you come from, you’re welcome at SHIFT.”

Young professionals under the age of 40, SHIFTers are not, are encouraged to join the SHIFT movement by participating in the campaign. Just visit the SHIFT website at www.shiftnetwork.ca, download and print the #ILookLikeAShifter sign, share how you define yourself as a young professional in the community, take your selfie and post to social media using the campaign hashtag. Those who participate by June 19 will earn a chance to win 2 free tickets to an upcoming SHIFT event

“I am proud to end my tenure with the launch of this campaign,” said Amanda Bay, outgoing President of SHIFT. “It’s about celebrating young professionals in the community and showcasing that though SHIFTers come from all walks of life, we all share a common goal of working together to make Thunder Bay a better place. We hope this campaign will empower young professionals to embrace the role they will play as our city grows and evolves, no matter what they want that role to be.”

Board Directors Introduced for 2017-18.

SHIFT itself is also evolving as it recognized the contributions of its 2016-17 Executive and Board of Directors and introduced its new team for the 2017-18 year. Outgoing President Amanda Bay passed the reigns to incoming President Samantha Mihalus. Six SHIFTers newly elected to the Board were also announced at the AGM:

They join current Board Directors continuing their terms into the next year:

Dani Ashley, Canadian Cancer Society

Zahid Hasan, Lakehead University

David George Noonan, Superior Foods

Lexie Penko, Thunder Bay Community Economic Development Commission

Ashleigh Quarrell, Confederation College

“In the coming year, SHIFT will continue to build on the work we’ve been doing to fully embrace and celebrate the diversity of young professionals in our community,” said incoming President Samantha Mihalus. “A key area of focus within that, will be to further identify and eliminate barriers for under 40s looking to getting involved with our organization. I believe this year will represent an important turning point for SHIFT. I will consider it to be a success, if at the end of the year, anybody and everybody feels like they belong the moment they walk into a room of SHIFTers.”

Mihalus also indicated that in addition to furthering the initiatives within its own mandate, SHIFT will continue to support the work of community partners and individuals who are playing a part in changing Thunder Bay for the better.

“We may not be able to take everything on ourselves, but we look forward to continuing our support of community partners focused on advancing the living and working environment within our city,” she said. “We can be a partner in more ways than one, in a small way or in a big way. We want people and organizations to know that if they don’t want to do it alone, they can do it with SHIFT.”

SHIFT brings the under 40 demographic together to socialize, mobilize and realize personal, professional and community development. SHIFT has a vision to retain and attract young professionals in Thunder Bay, and supports young professionals to achieve their goals while making a positive impact in the community.

For more information and to become a member, visit www.shiftnetwork.ca.

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