Think Traffic was completely redesigned less than two months ago. Today we’re introducing our very talented designer and friend, Chase Reeves. We’re also going to share some results about how the new design is helping Think Traffic grow faster than ever.

We’ve often talked here about the importance of design online. You have precious seconds to make an impression on new visitors. A great design can buy you time because it stands out and gives your visitors a warm fuzzy feeling about your site long enough for them to get hooked on your incredible content.

After two years with the same design, we wanted to do something new. It was time to differentiate Think Traffic through a new design and time to put more focus on converting visitors into email subscribers.

We’ve hinted a couple of times about our “secret weapon” web designer. Today it’s time to introduce Chase Reeves, the man behind our new digs.

So many incredible things are possible now that weren’t possible just a few years ago. Technology and online social platforms are changing lives giving life to interesting new creative projects that gatekeepers of the old guard would have denied.

How exactly does a first-time filmmaker raise over $100,000 from thousands of individual new fans for an unconventional and touching documentary about complacency and the choices we make in life?

That’s exactly what Adam Baker and Grant Peelle and team have done over the past few weeks. Their new documentary I’m Fine Thanks has attracted over 4,000 individual backers and has raised more than their goal of $100k on Kickstarter.

Crowdfunding platforms like Kickstarter are making it possible for anyone with a compelling story and drive to create something interesting to get their dream projects funded by true fans and generous strangers.

In this interview I shot with Adam Baker, you’ll find out: how they put this project together, why they decided to shoot a documentary (and travel the country making it), and exactly how they crafted the campaign that raised over $100,000.[Continue reading…]