Summary: Are your product listings optimized enough to show up for shoppers’ searches on the Amazon Marketplace? Are your most profitable keywords ranking? Are you improving your click through rates and conversion rates to maximize your profitability?

Featuring: We brought in CEO & Founder of Skubana, as well as our very own Head of Marketplace Strategy – who’ll discuss key optimizations you need to be making to stay ahead of your competition in 2017.

Summary: FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.

Summary: If you’re looking to enhance the performance of certain ASINs on the marketplace, Amazon A+ Content is where you want to invest. A+ detail pages allow you to improve search relevance, conversions & customer purchase confidence, therefore leading to a higher sales volume.

Summary: EBC enables Brand Owner sellers to modify the product description field of their branded ASINs to tell a unique brand story, enhance product images & text placements. According to Amazon, adding EBC to your product detail pages may also result in higher conversion rates, increased traffic, and increased sales when used effectively.

Featuring: There’s a lot to learn about EBC, therefore CPC Strategy & Skubana are here to discuss ways in which Amazon sellers can maximize the return of their Enhanced Brand Content.

Summary: Whether Prime Day is your biggest selling day of the year or just another above-average sales day in online retail, it can bring valuable insights to use as you prepare and create projections for this year’s holiday shopping season.

Featuring: CPC Strategy & data automation leader Webgility, will reveal insider secrets for identifying your MVD (most valuable data) on Prime Day and how to glean actionable insights from the world’s largest marketplace. Join us as we look to prime your profits and prepare for serious holiday shopping success.

Summary: Every Amazon seller should know by now reviews matter — especially when it comes to ranking, conversion rate optimization & brand reputation.

A few 1-star reviews on Amazon won’t necessarily make or break your business — it’s ignoring those reviews that will. Therefore, we’ve brought in the experts over at xSellco to discuss reviews impact on growth & how to scale review generation, while ensuring you’re staying compliant with ToS.

Featuring: We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.

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About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.