Increase your Audience by Repurposing Content

Your blog and webpages can bring to your website a lot of new visitors interested in what you are writing about.

A bigger or smaller part of them do become your customers, and that’s why – apart from SEO purposes – bringing fresh content on your website has become an important step towards the successof your website and ultimately increasing your sales.

Promoting your text-based content can be done various ways, but…

Have you ever considered that it may be reaching only a part of the targeted audience?

That IS REAL, because some people like to read, while others like to see infographs and other – videos and so on, each one has a different preference. Repurposing your text-based content will bring all of them to your site by giving them what they want.

Let’s see how that works:

You now have content ready to be repurposed.

Work with a designer to create a downloadable PDF with an attractive design, easy to read and really appealing.

Depending on your content, make it any kind of whitepaper – guide, how-to, etc. Just copy and paste your content into the PDF document. Make it downloadable from your website and also upload it to studysoup.com – a library of various resources, a good place for your whitepaper.

Slideshows are yet another form of document that is enjoyed by many and really approachable.

It is a format widely used by speakers that use the content of their presentation to create slideshares for those who haven’t attended the event. They are using it as an online marketing tool, just like you can do with your own presentations.

As mentioned before, you will need to adjust your PDF so that there’s one slide for each key point of your content. Add to that an introductory and an ending slide and you’re done! Don’t forget to include your contact details as well as a CTA!

Slideshows are yet another form of document that is enjoyed by many and really approachable.

It is a format widely used by speakers that use the content of their presentation to create slideshares for those who haven’t attended the event. They are using it as an online marketing tool, just like you can do with your own presentations.

As mentioned before, you will need to adjust your PDF so that there’s one slide for each key point of your content. Add to that an introductory and an ending slide and you’re done! Don’t forget to include your contact details as well as a CTA!

Infographics popularity has been steadily increasing in the past few years. And it’s so obvious why – the information in them is well structured for easy reading and illustrated by captivating images. Most of the times, a successful infographic will do a great job in communicating your useful and interesting ideas to the potential customer.

How it’s done: first you need to make a general sketch for the design on how you would want the infograph to look – you are the one that knows the content best as well as its purpose. This way you are helping the designer and yourself into achieving the best results, as well as speeding up the process and probably lowering the costs.

Talking about costs – an infographic designer will need a couple hundred dollars for a nice job.

Note: When choosing the designer, check his portfolio – his style needs to match your branding and general design.

Take your content and infographic to another level by using it for creating an animated video.

Animated videos have become lately a handy and approachable method for user of getting fast, easy to perceive information. There is a particular segment of web users that really enjoy information transmitted by video channels.

All you need to do to create a great videographic is use for it the same type of content as in the infographic (as they are very similar).

However, the costs are comparably higher than the other formats discussed till here, as there is a lot of work involved from the creator of videographs, as well as a lot of knowledge and experience necessary from such a person in order to reach the top results.

Take your content and infographic to another level by using it for creating an animated video.

Animated videos have become lately a handy and approachable method for user of getting fast, easy to perceive information. There is a particular segment of web users that really enjoy information transmitted by video channels.

All you need to do to create a great videographic is use for it the same type of content as in the infographic (as they are very similar).

As one would expect, best place to share your videographic is on www.youtube.com – of course with an appropriate title and tags. Very useful also sharing on Facebook, Vimeo and Yahoo videos.

Upload your videograph to:

As mentioned before, videos are really popular lately. But if videographics are not suit for you, feel free to use a decent camera and film yourself while reading the post or the most important parts of it.

Here’s some tips on how to do it:

» Use (if possible) natural light, or at least a light placed in front of you, spread out.» Create a short script» Practice before recording» Keep length of under a minute

Once you’re done, you could use a simple editor to add a title and branding to the video.Promote it on your website and social media and upload it on the same sites as mentioned at point #5.

Podcasts are audio files that people enjoy listening to whenever at work while using the computer, or using the headphones at the gym, or while driving – mainly whenever doing an easy activity that allows you to focus on some useful and fun audio information.

Create a podcast with a low cost using fiverr.com – you can find there a generous offer of professional voices and have them paid to read and record your text-content.

Then, you can easily upload the audio file to the podcast databases.

Upload your podcast to:

Webinars have various forms that can be built: some are audio only, some have video – mainly they are live slideshow presentations, successfully used as selling tools. Their purpose – just like in the podcast case – is to offer people useful, interesting information during their relaxation times.

4 TIPS TO A SUCCESSFUL WEBINAR:

1 – Create a script2 – Create the visual (slides)3 – Invite for your interview someone that is a personality in your industry – this way your audience will increase4 – Mention at the end of your webinar that your audience can get more info from your website.

All the websites we indicated allow adding custom titles tags and extra information regarding your content – use them wisely so that your information can be easily found upon searches. If possible, include a link to the original webpage on your website.