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The 4 Why’s of Video Marketing

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Christopher Carr

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If you’ve ever been in close proximity to a 5-year-old, you’re probably still wondering how many times such a small body can ask ‘why?’ before spontaneously combusting. (The answer? About a million. But nobody’s ever counted.) As exhausting as it can be to be on the receiving end of an endless barrage of questioning, we can all appreciate how important it is to have someone there to answer us when we do have questions. One of Farotech’s main roles is to provide the answers to all your inbound marketing questions. This week’s edition? Video Marketing!

What is Video Marketing?

Video marketing simply refers to the use of videos on a company website in order to increase sales. Statistically speaking, video marketing is currently the #1 way to drive up conversion rates. Both animated and live videos are being utilized by companies of all types to portray their stories. Popular topics to cover during videos include:

History of company

Unique features of products and services

Types of products and services

Customer testimonials

Owner/employee interviews

Displaying how the company works

Why My Business

In order to create a professional video that will accomplish the marketing goal you set out to achieve, you need to ensure that every aspect of the video marketing process is handled professionally and with great care. Accomplishing this task can be overwhelming without the proper set of tools. Creating a quality video that you will want to showcase takes time, talent and energy.

Storyboards, scripts, voice-over talents, background music, artists, and filmmakers are all part of this unique and rewarding process. A new technique, which we call “StorySelling,” can help you create a unique, memorable video.

Why StorySelling?

The human senses work together powerfully to help us observe and comprehend the vast amount of information that we take in on a daily basis. That’s why the combination of sight and sound is so important in marketing strategies. Here at Farotech, we’ve designed the StorySelling process to take advantage of both sight and sound to capture the attention of your prospective customers. This helps you tell the story of your business – introduce your brand and announce your value proposition – all in video format with a real artist drawing out descriptive sketches as a professional voice reads a compelling script.

StorySelling is the new way to promote your brand, and Farotech is committed to creating memorable videos that can stand the test of time.

Why Farotech?

Farotech was founded in 2001 and has been growing and expanding its list of services since its formation. As a successful web development company, Farotech offers a wide range of inbound marketing services, web design, SEO and marketing campaigns. Based out of the Philadelphia area, Farotech serves clients from all across the United States and over a range of industry lines. Our experience with companies of various sizes has continually taught us what works and what is not so successful in the world of web development. We’ve taken this knowledge and applied it to our new service – StorySelling.

Videos drive traffic and engagement, two essential elements on the pathway to success(1). So don’t get bogged down in the questions: take action today!

Christopher Carr

Chris Carr is the President and CEO of Farotech. He started the company in 2001 and is widely known as an innovator of conversion science.