Speed

Engagement

Google scores your ad higher if they think your visitors will have a better experience on your ad’s landing page. As your score goes up, they charge you less to place your ads at the top of the search results.

This gives you a competitive advantage in marketing costs. Quick Ads is a landing page-Google Ads combination that can lower your advertising costs by hundreds or thousands of dollars a month in the long run.

Deliver a Consistent Ad-Landing Page Experience

Google does its best to deliver the most relevant ads to searchers. If visitors leave your landing page after only a glance, Google marks down your Quality Score for not offering what visitors want.

Make sure visitors know know they’ve arrived at the right place. Keep the message between your ad and your landing page consistent. This is best accomplished by designing your landing page and ads together as one campaign.

Faster Landing Pages By Design

If your landing page is too slow, visitors may leave before it even loads. Google will slash your Quality Score for wasting their time.

Many factors such as image size, plugins, hosting, optimization for specific devices, programming code, and more can affect loading speed. Make sure your web designer and host can provide solutions that improve speed.

Engage With Well-Written Landing Pages

A poorly written page can send visitors running, no matter the relevance of the content.

But a well-written page will keep visitors scrolling down and reading, clicking links, leaving their contact info, and purchasing products. Your Quality Score goes up when visitors stay longer and are more engaged.