SONY on TYPO3 - Rapid Global CMS Deployment

Global Relaunch of Sony Entertainment Network with TYPO3 in only 6 weeks for 57 countries and 14 languages. Impressive figures for TYPO3 generating massive ROI for Sony. Talk was given first at T3CON12 in Stuttgart, Germany.

Transcript of "SONY on TYPO3 - Rapid Global CMS Deployment"

3.
Sony Corporation of America• SCA is the U.S. subsidiary of Sony Corporation (Headquartered in Tokyo)• Based in New York, NY• Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. – Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.

6.
“We’re getting more requests than we can manage.Do you think we need a CMS?”

7.
The SEN Legacy System The painpoints “CMS” Publishing System • Not a true CMS. Never designed to support required number of locales/pages Static Publishing • Systems environments could only support static files • Frequent releases (2-3 times/week) Workflow Bottleneck • 30 Stakeholders, 1 Developer/Agency High Complexity • Rate of complexity increasing exponentially as new locales are being added • High probability of errors with compounding logic

12.
Open-Source CMS The smarter alternative?Advantages: Disadvantages: Lower Costs  Less Support • No licensing fees. Support • Segmented support costs are generally lower than communities commercial  Less Documentation Community Support • Generally the case for OS – not • Organic/viral development in the case of TYPO3  stability  A Perception Challenge Vendor Transitions • “We don’t value what we don’t • Easier to transition to new pay for” implementation vendor if necessary