FOUNTAIN VALLEY, Calif., Sept. 24, 2014 (GLOBE NEWSWIRE) — MEDL Mobile, Inc. (OTCQB:MEDL), a leading developer of mobile applications for the Apple iOS and Android platform and the developer of the Hang w/ live social video platform, has announced that the company plans to begin advertising and begin sharing advertising revenue with its broadcasters.

The Hang w/ platform allows users to broadcast live streaming video via a mobile device to followers within the app, on Facebook, on Facebook fan pages, on the web, and on the broadcaster’s own website or blog. Viewers of the live broadcast can chat with the broadcaster and with each other during the broadcast.

The company’s patent-pending technology delivers a notification to a broadcaster’s followers at the start of each broadcast and is built to deliver a short video ad to the viewer prior to each broadcast; and a rich-media ad unit after each broadcast. Thus, making each user video it’s own micro tv show – complete with advertisers.

“I believe the real money is going to be earned not just by the household names, but by these kids who are living the life of an artist, and sharing it live,” said Timothy ‘Timbaland’ Mosley, Grammy Award Winning Producer of Jay Z, Justin Timberlake and others, and an early investor in the Hang w/ platform. “Hang w/ is the future. I watch the kids broadcasting on this app and I can see who’s next.”

Spending for the Mobile Advertising Market hit $18 Billion in 2014 and is predicted to reach $42 Billion by 2017 according to Gartner.

“This has been our vision since day one,” said Andrew Maltin, CEO. “Hang w/ was built on the premise that content creators should be paid for their efforts. The creators and the content have continued to improve and now is the time to catapult Hang w/ to the next level by enabling those creators to generate income.”

To date, Hang w/ users have created millions of live broadcasts and the platform has attracted a broad range of celebrity users who see the revenue to be earned by building a loyal social media following.

Not surprisingly, the ability to “Hang w/” their favorite celebrity has been shown to be a powerful draw for the social media. In fact, engagement numbers for the platform have been shown to outpace Facebook likes by 5:1, Instagram Comments by 19:1 and Twitter Retweets by 195:1 for celebrity broadcasters. (source)

Beginning November 3rd, 2014, Hang w/ plans to pay 25% of the net advertising revenue generated by each broadcaster back with that broadcaster.

As previously announced, additional monetization platforms including pay-per-view and subscription based following, also with revenue sharing back to the content creator, are now in development as well.

“App developers always trying to figure out how to get money from their users,” added Maltin. “We want to be the app that sends money to our users.”

The Hang w/ app is free and available for download on the Apple App Store and on Google Play by clickingwww.hangwith.me. Users are encouraged to begin building their followings in anticipation of the full roll out of the User Monetization program.

MEDL Mobile, Inc. is a mobile industry pioneer that has architected, created, developed, marketed and monetized hundreds of mobile apps for the Apple iOS and Google Android platform and driven more than 22 million downloads, many of them reaching the top ten in the Apple store. MEDL has led mobile strategy, ideation, development, marketing and monetization in areas diverse as entertainment, telecom, medicine, education and retail – for such prestigious clients as About.com, Experian, Hyundai, Kaiser Permanente, Medtronic, Monster.com, The New York Times Company, Taco Bell, and Telefonica. The Company has entered into partnerships to mobilize and monetize IP with such notable names as Cheech & Chong, Encyclopedia Britannica, Marlee Matlin, Media Rights Capital and Real Madrid.

MEDL has incubated, developed and brought to market the revolutionary, patent-pending Hang w/ app over a period of nearly two years. The Hang w/ app connects people through live-streaming video and simultaneous chat, allowing anyone with an iPhone, iPad or Android device to broadcast live to dozens, hundreds or even millions of viewers around the globe.

Certain statements contained herein constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile’s industry, management’s beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL’s product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.