A lot of non-profits face fears when it comes to fundraising. And, it’s totally normal! There are so many variables and implications that go along with ettiquette, strategy, communication, and planning. For instance, a non-profit may be hesitant to reach out to certain supporters online because they don’t want it to feel impersonal; and they certainly have a point. Here’s the thing, though. The way I see it, online fundraising shouldn’t ever feel transactional. The simplicity and convenience is just an added benefit. People already expect to be able to give online and they’re ready for it.

It’s almost time for #GivingTuesday. This year, #GivingTuesday falls on November 28; the Tuesday following Thanksgiving. What is #Giving Tuesday? It’s an International Day of Giving geared towards helping others through the gift of your time, donations, goods or your voice. Last year alone, over 1.6 million people from 98 countries donated on this special day! So, are you ready for this year?

The success of your fundraising system builds on the level of Know, Like and Trust you’ve created. So, if your audience clearly understands and identifies with your organization’s mission and vision, like who you are and interacts with you, and trusts you, you’ll find that it’s much easier to develop ways to strengthen your relationship with your community members and create more interest in your campaigns.

When it comes to non-profit marketing, most organizations tend to play it safe. But what happens when your marketing does not getting the attention your organization is looking for? Even if you’re playing it safe, there is so much potential to create more excitement about your messaging and your cause. This is where the art of retargeting comes in.

We’ve been working with non-profits for over a decade. And, if you ask us, one of the biggest things holding organizations back is their use of antiquated technology, duplication in their process, and their extreme lack of a streamlined workflow. So, let’s break this down, and talk about how to save time and money and avoid these limited behaviors.

A lot of non-profits face fears when it comes to fundraising. And, it’s totally normal! There are so many variables and implications that go along with ettiquette, strategy, communication, and planning. For instance, a non-profit may be hesitant to reach out to certain supporters online because they don’t want it to feel impersonal; and they certainly have a point. Here’s the thing, though. The way I see it, online fundraising shouldn’t ever feel transactional. The simplicity and convenience is just an added benefit. People already expect to be able to give online and they’re ready for it.

Join Our Group

Join the Grow Your Non-Profit: Marketing and Technology online networking group and follow us on Facebook for more tips, marketing techniques, latest updates, access to marketing conversations, and exclusive access to us to ask questions and get answers right away.