Can Maquette Help Your Business?

Maquette (a game by Hanford Lemoore, who retains all rights) is a game based on recursion, where the player is in a world where the only visible items are a smaller version of this world, with an even smaller version visible inside that. Think of the view when two mirrors are placed in front of the other or when you first look at your screen capture program. So how does that help your business?

The concept in Marquette is, I’m told, to move things in the ‘middle’ world and watch them move in the other worlds. In other words the real world is controlled by manipulating a representation of it.

In business we have the real world and our plan for the future. The parallel between the smaller world and the plan is obvious, but t hat’s not the real lesson here!

Recursion is defined as “ the process of defining a function or calculating a number by the repeated application of an algorithm”. The point for business owners and managers is that sometimes you don’t get it 100% right the first time.

Often you need to “try that again” with an improved feature – maybe a different close, or a different headline for an advert for example.

Once the new concept works the way you want it to you can implement it and bank the rewards, until then be prepared to revise and try again, measuring each iteration of course, and then selecting the one that performs best.

Then you only need consider any improvements that can be made over time to maintain your place in the market. That just means that you take more time between revisions!

Do you already review and improve your business on a regular basis, or do you avoid any change at all? Tell us about your experiences in improving your business results.