Flattery is like the shadow; does not make us bigger or more small. He says, that knowledge management is the management of intangible assets that generate value for the organization. The majority of these intangibles have to do with processes of one way or another related to the acquisition, structuring and transmission of knowledge. Therefore, the knowledge management has its main tool in organizational learning. The knowledge management is a dynamic or flow concept.

The fact that is no surprise that frequently read and hear that we are in the society of the knowledge., as asserts Pablo Pena Vendrell, stated in his article the knowledge society and learning organizations (www.gestiondelconocimiento.com) is frequently transmitted a message that does not communicate with clarity the difference between implying be in this society of what supposed to be in the information society. And sometimes, the lack of clarity, can induce to think that we are before a semantic difference due to a change in fashion. In view to Pena Vendrell, be in the information society, repeated ad nauseam on numerous occasions, term implies the free or at least mass access to information thanks above all to the advancement of technologies (radio, press, TV, Internet, etc.) and therefore, in a society in which the availability of the media or communication technologies is the factor key predominant. Definitely be in the society of knowledge supposed to give paramount importance to knowledge and the experiences of people as key factor of the economy. It is very significant to consider when indicated, that people, their knowledge, have always been important, but the significance that in the past has been given to the possession of the lands, the ability to perform manual labor and capital have delegated to a background of knowledge. He says in an analysis on this topic, within a workshop of the Chair of management topics, one participant, that many organizations have long, before the acceptance of the term knowledge society, stating that people are their most important asset.