How to Get More Google Reviews

Getting positive customer reviews on Google is one of the best and most effective ways to improve your exposure and visibility online, especially when it comes to Local SEO.

Search engines like Google are smart enough to know that if customers are responding positively to your business then, logically, your website should appear more prominently in their search results.

However, getting a customer review isn’t as easy as it could be, often requiring visitors to make half a dozen mouse-clicks, navigate to a different page, fill in a form or (cringe) create a new account!

In this post, I’m going to introduce you to a couple of online tools that can help to make getting more Google reviews a breeze!

Google Review Link Generators

To use, type in the name of your business and the business city or postal code. The Google Review Link Generator will then go out and find your business’s Google ID and subsequently return a series of URLs you can simply copy and paste into your website as a link.

When a customer clicks the link, they will be directed to a google review window that allows them to start typing a review almost immediately.

WhiteSpark’s Google Review Link Generator

Another option is to use a free tool from WhiteSpark. This tool is especially interesting for some of the extra traffic data it provides.

What’s a goo.gl link? It looks like this: http://goo.gl/1KEUsJ. It’s a URL that has been shortened.

What’s neat about this link, specifically, is that if you add .info onto the end of it, you’ll be shown some interesting link analytics. This includes statistics on the number of clicks the link has received, from what country the click came from, what browser and platform the user was using, and so on.

Check out link analytics for the example on this page by clicking here.

How to Implement this link into your Website

A link is a link is a link, after all, so ultimately, how and where you choose to implement this link is up to you.

Personally, however, I find it’s effective to link the Review Generator to an image.

So open up your favorite browser and google “Google Review”. Then navigate to the image tab:

Searching for a Google Review image on Google

Pick your favorite image and save it to your computer somewhere. Note that you should only select images that are royalty-free unless you plan to credit the author.

Now, on the page where you want this link to appear, simply create an anchor or <a> tag that wraps around this image. For the destination or href of the link, use one of the links from the Google Link Review Generators above.

Here’s what the code will look like if I’m using the Link Generator from WhiteSpark and the image I selected above.

Hi Alexis, so you have a personal blog but are not a business. In that case, since you are, in theory, not a business, it would not make sense for either you (or Google) for your blog to be part of ‘Google My Business’. I assume you want to appear in the top spot when somebody searches for your blog. Is this why you want to be part of Google My Business?