SwiftStack was founded in 2011 by a team of developers with experience in the Web infrastructure business. The company is developing software-defined storage for object storage in order to make it easy for customers in the Web, mobile and software-as-a-service markets with a heavy mobile focus to run a public storage cloud inside their own data centers. With Swift, the actual object store is decoupled from the management, allowing customers to use commodity storage systems and scale out their storage infrastructures similar to how Amazon S3 does for public clouds. SwiftStack is the core contributor to the OpenStack Swift open source project for developing a highly available, distributed object store.