NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE:BKS), the world’s largest retail bookseller, today announced the launch of Barnes & Noble Press, an enhanced and more user-friendly version of the Company’s self-publishing platform that makes it easy to publish eBooks or print books in one integrated platform. The redesigned site replaces the formerly-named NOOK Press.

The new Barnes & Noble Press enhances the self-publishing experience in many ways, including increased royalty rates for eBooks priced at $10.00 and above, as well as additional trim size options for print books. Barnes & Noble Press also continues to give qualified authors the opportunity to apply for signings and events at Barnes & Noble bookstores, as well as giving select authors the opportunity to sell their books in stores.

“Barnes & Noble has helped authors of all kinds publish hundreds of thousands of titles on its self-publishing platform, giving them a chance to reach a national readership,” said Fred Argir, Chief Digital Officer at Barnes & Noble. “Now, we’re thrilled to announce Barnes & Noble Press, which combines eBooks and print into one easy-to-use platform, as well as offering new features and tools for both the established author and the hobbyist.”

Barnes & Noble Press has a number of exciting new features, including:

Publishing is a business, and—SURPRISE—so is being an author. By definition, anyone who decides to go pro is automatically an author business. ‘Business’ is what separates the hobbyists, dabblers, amateurs and wanna-be’s from true professionals.

I can already hear the great gnashing of teeth. Calm down. *hands paper bag* Breathe.

One of the main reasons emerging writers fail to see any fruits from all their efforts is a lack of foundational knowledge. What does the author business actually entail?

Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

It’s “The Best of The Publicity Hound’s Tips of the Week of 2017,” an ebook that includes 24 tips from my popular email newsletter. I’ve been offering this ebook as a holiday gift since 2005. My subscribers love it because most of the tips, tricks and tools are for those on a tight promotions budtget. And the ebook is a helpful reminder of promotion they might have put off earlier this year.

Many authors want to sell lots of books, get media attention, win awards, hit a best-seller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can any author achieve a significant milestone, such as snagging one million page views for a website or blog?

The answer is most definitely yes, but the bigger question is: How long will it take you?

Within five years of launching my blog, www.bookmarketingbuzzblog.blogspot.com, I reached 1,000,000 page views. The blog, now six-and-a-half years old, features nearly 2,600 posts and will surpass 1.5 million page views this spring. For some, they would love to average my traffic of 25,000 page views per month. For others, it’s too little and too slow. They want to blow the Internet up. Today. Now!

We all want to be better at book marketing and we all want to sell more books. The problem is, it often feels like book marketing strategies are changing all the time and how is an eager author supposed to keep up with that? The reason for this article is to not only share some insight into marketing in the new year, but give you tips for long-term success, not just will work in January. The book marketing ideas I’m sharing in this article, are geared to success the whole year through, and I hope you’ll use all (or as many of these) as you can! Here we go:

Indie Author Content Ideas for your January Book Marketing

Plan to make 2018 your best content year yet – because without those regular connections with your fans and followers, without putting yourself out there, you’re just another book on the shelf they’re not connected to.

There’s something about the New Year that inspires people to set goals for themselves. Authors take note: other than aiming to finish your next book in 2018, commit to tracking your reading habits by participating in the Goodreads Reading Challenge.

The Goodreads Reading Challenge allows you to set a goal for how many books you want to read this year, and then helps you keep track of that goal. Last year, more than 3 million readers participated in the challenge and pledged to read 3.4 million books. At the end of the year, Goodreads creates a compelling infographic for each member with stats on the books and fun badges that the member unlocked along the way.

Learn to create content that users desire above all else. Learn to create content people love!Click To Tweet

If you want more readers for your books … if you want more people talking about your books … if you want more people following your blog or social networks, then learn how to create content that users desire above all else. Learn how to create content people love!