India’s leading
Entertainment agency- Wizcraft International ever since its inception has been
a trailblazer in the Industry for bringing thematic experiences to life through
the use of innovative technologies, evolving production skills and creativity
in all spheres. Wizcraft International so far has produced a myriad number of
events that have revolutionized the field with its expertise and execution. One
such brand is none other than the prestigious International Indian Film Academy
(IIFA) Awards & Weekend. A massive undertaking that celebrates the Best of
Bollywood and taking Indian culture to the world, Wizcraft in the past 17
editions has made the world fall in love with Bollywood through IIFA
celebration.

As audiences await for
the upcoming IIFA Festival New York 2017 in New York City, IIFA exclusively
partners with Madame Tussauds Singapore to Celebrate Bollywood with the world’s
first permanent IIFA Awards Experience.

The new interactive zone
was officiated by Bollywood megastar and Friend of IIFA Anil Kapoor, a 5-time
IIFA Awards winner as he unveiling his wax figure from Slumdog Millionaire.
This is the first time the figure will be shown to the public in a Madame
Tussauds attraction. His figure will be in Singapore for a limited period only,
before he will be featured in Madame Tussauds Delhi, due to open soon in 2017.

Commenting on the
occasion, renowned actor Anil Kapoor said, “It is an incredible honor to unveil
my wax figure from Slumdog Millionaire at the world’s first interactive IIFA
Awards Experience in Singapore at the iconic Madame Tussauds. It’s a great way
to connect with the fans globally and I am grateful to Wizcraft and Madame
Tussauds for creating a perfect culmination of all the best things IIFA has to
offer. – Awaiting approval

The new interactive zone
is designed and produced by Wizcraft International for fans of Bollywood who
can now immerse themselves in the glitz and glamour surrounding the biggest
celebration of India Cinema, the IIFA Awards Experience in Singapore at Madame
Tussauds, the world’s most popular wax attraction.

Commenting on the
occasion, Andre Timmins, Director- Wizcraft International, the producers and
creator of the IIFA movement said, “The international success of Bollywood has
bolstered the popularity of the IIFA Awards around the world. We are proud to
partner with Madame Tussauds Singapore to bring to life this entertaining
awards experience. Now fans do not have to wait once a year to experience
IIFA,”

Conceptualized and
produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the
key members of the Indian film fraternity, IIFA is dedicated to building
bridges across cinema, businesses, communities and nations, creating everyone’s
dream: “One People. One World”. The IIFA Awards honour both artistic and
technical excellence of professionals in Bollywood, the Hindi language film
industry.

With the launch of the
IIFA Awards Experience, fans can interact with Bollywood favourites Amitabh
Bachchan, Shah Rukh Khan, Aishwarya Rai, Kareena Kapoor, Madhuri Dixit and
Hrithik Roshan. Madame Tussauds will continue to grow the ultimate Bollywood
experience by adding newcomers and old-time favourites to the collection in the
near future.

World’s first interactive
IIFA Awards Experience at Madame Tussauds Singapore features ‘Walk the Green
Carpet’, ‘Be a cover star’, ‘Dance to the beat’, ‘Shine like a star’ IIFA
moments.

Walk the Green Carpet

Lights, Camera, Action!
IIFA Awards’ famous arrival green carpet has been installed at Madame Tussauds
for guests to immerse themselves in the razzmatazz of Bollywood from the moment
they arrive, as paparazzi shots go off around them. Take the opportunity to
take a photo alongside Bollywood stalwart and Jhalak Dikhhla Jaa dance reality
host, Madhuri Dixit.

Be a cover star

The IIFA Awards is known
for its iconic moments both on and off the stage. Now guests of Madame Tussauds
can step into the limelight and on to the front cover with Shah Rukh Khan, the
media-crowned ‘King of Bollywood’ and one of Newsweek’s 50 most powerful people
in the world, while Kareena Kapoor will take you back to unforgettable IIFA
Awards moments.

Dance to the beat

Ever been mesmerised by
the interval dance performances at the IIFA Awards? What could be more
interactive than harnessing the power of augmented reality to appear on stage
with your very own backup dancers? While on stage, take the opportunity to have
your photograph taken with Hrithik Roshan, known for his grace and smooth dance
moves.

Shine like a star

Most
people have practiced their ‘acceptance’ speech at some point in their
lives. Now guests will get the chance to
be one of five nominees, stepping up to the stage to accept their awards and
enjoy their photo moment with two of Bollywood’s most influential and prolific
actors, Amitabh Bachchan and Aishwarya Rai..

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