Thanks, thedesignaddict, absolutely right. Leeds United did this together with graphic designer Martin Holm in former agency 2008scandinavia a couple of years ago. And it won international awards. Not a ton, but maybe 150 kg...But to be fair, the Teknograd campaign was also discussed, because a german campaign had used the folders as design elements...and who was first....? I think the art direction on this Parental Guidance one is really good...and it is hard to be a creative - everything is done...almost...

i don't like this ad.
i wonder what/why people assume nudity/body is problematic for children.
porn is different. but all these are critically viewed only because of a stern morality
there is something called child sexuality of which the world
acts strictly blind to.
sad.