So where does the Web fit in? The answer is: Everywhere. Fundraising and Friend-Raising on the Web shows you how to weave a Web strategy—whether you’re a small library with a fledging friends group, or already have a structure in place for major development campaigns.

Adam Corson-Finnerty and Laura Blanchard, innovators from the Development Office of the University of Pennsylvania Libraries, share resources, strategies from nonprofit fundraisers of all types, and advice on such topics as:

donor recognition on cyberspace;

future prospects for collecting micro-donations with digital cash; and

learning from pioneering Web fundraisers.

The Web-enabled CD-ROM for Macintosh and Windows shows in-depth examples and links you to live fundraising sites.Part I Gifts on the Web1 Fundraising and Friend-Raising2 Major Gifts3 Money on the NetPart II Seeing the Sites4 The Red Cross A Comprehensive Site5 Libraries on the Web Friends, Public Relations, and Events6 Rich Sites and Cool SitesPart III Your Web Publishing Program7 Getting Started on Your Site8 Developing Your Site9 Players on a Web Team10 Beyond Bandwidth The Web-Enabled CD11 Creating a Web-Enabled CD-ROMEpilogue The Wired Development InitiativeAppendixesA Fundraiser’s Choice Cool SitesB The Web Developer’s Bootstrapping ToolkitIndexAbout the AuthorAdam Corson-Finnerty is director of the Department of Development and External Affairs at the University of Pennsylvania Library. Prior to that, he served as development director with the Historical Society of Pennsylvania, an independent research library. Adam is one of the founders of the Academic Library Advancement and Development Network (ALADN) and speaks regularly on high-tech fundraising.

Laura Blanchard is electronic publishing specialist for the Department of Development and External Affairs at the University of Pennsylvania Library, a position she has held since early 1995, and is also the executive director of the Philadelphia Area Consortium of Special Collections Libraries. She comes to the field of fundraising for libraries after an early career in advertising and publishing.Reviews“The old adage, 'You have to spend money to make money' is true of this book—your investment will be recouped.”—Library Journal

“Give this (and the accompanying cd-rom, which is linked to outstanding examples of fundraising sites) to your administrator when you lobby for library support.”—Knowledge Quest
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#147;...recommended to all librarians interested in using the Internet for public relations.”—Online Information Review