Giovanbattista Cimmino Is Restoring the Beauty of London via Instagram

The importance of celebrating the beauty of cities through social media networks. What Cimmino does via Instagram is admirable.

Giovanbattista Cimmino, Milan

(Newswire.net -- May 8, 2018) -- The media has a habit of ignoring some of the most innate senses of a location; instead, focussing on reporting some of the problematic and often trivial issues that downplay the true beauty of that environment and destroys the locality of it. These articles, while important, can brutally discredit a place. I believe that it is important to focus on the positive aspects and restore the beauty of that location to showcase just how stunning it is. As a young child, I would regularly visit London with my grandmother who was born and raised there, of course she reminisced about the sense of community that has been stripped over the years and I too began to share this mindset.

I recently had to plan a trip to London as part of an educational course and was initially wary about visiting the capital on my own; the media had painted a picture in my mind that it was a run-down wasteland where there would be little opportunity to stop and relax. This was until I was completing my usual rounds on social media and discovered the Instagram account @thelondonlifeinc run by Giovanbattista Cimmino, a young entrepreneur and social media marketing expert, that managed to captivate and restore my childhood memories of one of the most culturally diverse capitals in the world. Cimmino celebrates the picturesque landscape all year round, from the delicate wintery waves of the Thames to the burnt- orange reflection of summer on the skyscrapers.

Social Media has become a great place for people around the world to share their own thoughts, feelings, and pictures – Cimmino has managed to capture all these qualities and celebrate the allure of the world by sharing users’ vibrant photographs with informative captions that educate individuals about the local area. Further scrolling led me to his other pages @amalficoast_, @shanghailife_, and @parismonamour which displays the natural beauty of these picture-perfect domains.