Transcript of "Amazon 06 - Innovation Strategy"

3.
Aha! Moment?
“When a company comes
up with an idea,
it’s a messy process.
There’s no aha moment,”
Jeff Bezos
Amazon.com
Going from A to B it is a long
road of trial-and-error
learning…

4.
Innovation
Amazon invested heavily in R&D to develop its own dedicated hardware reading device.
The first Kindle was released in 2007, three years before the Ipad.
Kindle 2 was released in February 2009 positioning Amazon as an innovative and disruptive company.

8.
Innovation
Amazon Locker is a self-service delivery location to pick up packages. It allows customers to use an
Amazon Locker location instead of delivering a package at home or business address, and pick up the
parcel at any time. Once the parcel is delivered in the Amazon Locker, customers receive a notification
with a unique pick-up code to open the locker.

9.
Innovation
At some point Amazon will stop buying products from the manufacturer to print the products in its own
fulfilment centers. This disruptive innovation will allow Amazon to improve its logistics network and
reduce once again customer´s costs.
3D Printing

10.
Innovation
Blue Origin
Blue Origin is a personal Bezo’s venture firm created in 2000
The company is developing technologies to enable private humans to access the space with the goal of
dramatically lowering costs of space tourism

11.
Amazon Innovation
1999
2000
2006
2009
2010
2011
2012
2013
2014
2015
Is an easy way to preload a
customer’s information to do
a purchase process with a
single click
Price, selection, and convenience are at the core of Amazon’s disruptive innovations
Amazon
Recommendations
Improving shopping experience