Introducing the Next Wave of Advertising

When The Trade Desk was created in 2009, our founders planted roots in Ventura, California. It’s in this soulful surf town, nestled between Malibu and Santa Barbara, where we built a global technology company that is changing the way media is bought and sold.

The Next Wave is bringing advanced advertising technology to our customers around the world. We set out to offer advertisers data-driven insights to plan, forecast, and buy digital media more efficiently through our release of three transformative products:

Koa™ is our powerful AI designed to improve advertisers’ decisioning and campaign performance. Koa’s robust and transparent forecasting engine is built on The Trade Desk’s valuable data set – including nearly nine million queries every second – to help buyers extend their audience reach and spend more efficiently.

The Trade Desk Planner is our new data-driven media planning tool that delivers audience insights and informs ad strategies across channels and devices.