Chevy's UK arm commissioned this one-of-a-kind billboard made out of 20,000 one-pence coins (about $400). Though the Chevy Aveo's selling better stateside as of late due to the price-per-gallon of gas, it's become a little more popular in Europe thanks to billboards like this one as well as its Citroen destroying capabilities and giving them away to beauty pageant winners. But back to the ad at hand, how long did this clever billboard last?

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It took passersby just 30 minutes to strip off the coinage, which will surely be invested responsibly into a coffee can that'll never be touched again. Said a Chevy rep "There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist's pocket so this is certainly a first. We're glad we've topped up lots of people's wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes."Well, people are greedy bitches. Good thing they issued a press release. [GM Chevy UK via Carscoop]