CHANTILLY, VA.: BIA/Kelsey predicts local search advertising revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015, representing a compound annual growth rate of 10 percent. By 2015, the firm expects 30 percent of search volume will be local in nature.

“Local search ad revenues hit an all-time high last year, driven primarily by better product integration across search engines, especially Google,” said Matt Booth, senior vice president and program director of BIA/Kelsey’s Interactive Local Media practice. “Revenues will continue to grow as better targeting, increased mobile usage and improving integration drive up local search activity.”