The free mobile experience allows owners of the Windows Phone handsets to stream music from a suite of more than 150 exclusive playlists that are curated and kept up to date by a team of "US-based musicologists".

The playlists cover a wide range of musical genres, ranging from Detroit house to classical from the New York Philharmonic. Nokia has also licensed music from artists such as Lana Del Rey, Lady GaGa and Rihanna.

Lumia fans can create their own personal playlists by accessing the Create button and selecting from a library of millions of songs, all completely advert-free and requiring no registration or subscription.

Alongside streaming over WiFi or mobile data, Nokia Music playlists can be enjoyed offline, such as when on a long flight or train ride.