Creative Direction

How do you take a mood, a big idea, an emotion, and translate it into an image? How do you communicate that vision to a graphic designer? Who do you work with that will get the job done right? Leave it to Pinwheel to coordinate all the creative details of your project and leave no stone unturned.

Beginning with that emotion, we’ll work with your design team to map out your concept visually and determine the overall look or style of your project, then we’ll oversee the entire design process, review artwork, work with designers to revise or finalize designs, and present them in a meaningful fashion to meet your approval. From there, we’ll coordinate with other creative partners and handle vendor production to be sure the vision is on target with your brand message and direction, on budget and on time.

Mood Boards & Vision Casting

Visual Language

Experiential Planning

Wardrobe Styling

Print & Production Management

Project Management

Sometimes, what you need is a partner to come on board, be available for the download, lead the team in all areas of execution, and help to just plain make things happen. Pinwheel is that partner.

At any point in a given project, we can help to strategize what an overall project looks like from the bird’s eye view, all the way down to project timelines and daily tasks so your team will know the important 5 W's: what to expect when, and who will be the point person where and why, every step of the way.

From recommended communication tools to vendor coordination and the facilitation and leading of weekly meetings, we have the experience to be organized, efficient leaders and knowledge on how best to streamline the process to make things happen on time, on budget, and above expectations.

Project Architecture & Timelines

Team Communication Tools

Meeting Planning & Facilitation

Event Planning

Vendor Sourcing & Relations

Content Creation

Beautiful images shared through social media. Relevant information on a website. Getting that blog post just right in order to capture your followers and get them to comment, kicking off the proprietor and patron relationship. The perfect copy and photos to accompany an email blast to your most important customer and converts to a sale.

Your stories and pictures matter. So do your words, your updates and how you share your brand personality. Pinwheel will breathe life into your perfect story and ensure that your material content is consistent with your brand, tells a meaningful story that is important to your customer, looks the way “you” look, and is all around on point.

We love words and images - in fact, we may be a little obsessed - and this is where Pinwheel can shine for you.

Brand Storytelling

Digital Media Development

Blogging

Copywriting

Editing & Proofing

Set Design

Editorial Calendars

Web & Social Media Maintenance

Marketing Strategy

“Marketing” doesn’t have to be complicated. In fact, the simpler, the better.

Know your goals.

Know your audience.

Know how to reach them.

Then, execute.

It’s that simple.

We can help.

We specialize in 100,000ft evaluations of your overall business and marketing plans. We’ll develop a consistent marketing plan for not only where your business is at, but also for where you want to take it. We look at your existing marketing efforts, identify areas of strength as well as pinpoint areas for new opportunities. We’ll help plug in the gaps, strengthen what’s working, and help dream up new ideas that haven’t yet been considered. From there, we’ll come alongside you to execute in each area so you can focus on what you do best: running your business.

Marketing Strategy

Communication Architecture

Social Media Planning

Content Marketing

Online Presence

Advertising & Media Plans

Marketplace Research

Best Practice Recommendations

Brand Development

Branding is not a mysterious exercise. However, it’s an often misunderstood but necessary component for your company and how it’s perceived. Branding is the heart, story, and personality of your product being communicated to your customer, and your brand should be delivered in a thoughtful and consistent manner through every interaction and touchpoint.

Brand Concept

Competitive Research

Market Positioning

Brand Identity Toolbox (Logo, Fonts, Colors, Photo Style, etc)

Tone of Voice

Messaging

Collateral Development

Brand Policing

Start Spinning

Pinwheels are fanciful, dreamy and full of imagined personality. Their curious shape and gorgeous color are fun to look at, but they only come to life when something takes hold and breathes wind into them, giving the pinwheel movement and a fuller shape through it’s ultimate potential, as a wind-controlled operation.

A marketable brand operates in much the same way: with the right execution, the effort breathed into a compelling marketing strategy will represent and position the brand and all of it’s colors, bringing brand intentions to life. We can help at any step along a brand or marketing development strategy - the beginning, middle, or launch. Whether we’re helping to analyze a go-to-market plan, building a media plan recommendation, helping to write blog content or finding the best communication channels for communicating your brand idea, we are partners with your fullest potential as our goal.

Are you an entrepreneur with a brilliant business plan, but not sure where to start on naming, brand identity, or spreading the word?

Are you an existing business ready to create an entirely new set of goals and kick (you know what) achieving them?

We’ll breathe wind into your story, your goals, and your business and help navigate you to the next plateau, no matter the level. The bonus? We’ll have a blast doing it, with some high fives along the way. That’s why we’re Pinwheel, and how we breathe life into colorful stories like yours.