The Fact Is … Consumers Control Conversations

We like to think we control the conversation and message that happens about our brand everyday. But the fact is, consumers control conversations more than ever before.

Your online reputation is made up of what you say about your HVAC business (your digital footprint) on your website, social media, local directory listings, industry listings, etc., and what customers say about your business (digital shadow) on social media, review sites, and in person.