Your original focus was cooling products, but in past years, Arctic expanded into other areas. What made you go in this direction?

Our cooling department did not change over past years. We still have a full developer team focused on finding technologies and designing products targeting a better cooling efficiency to price ratio. With our cooling products, we pursue the same goal as we always did – value for our customers.

Consumer electronics was a topic for us fora long time. Entertainment and IT started merging to a large extent; thus, new options opened up. We focus on this second business field with an independent developer team built up from scratch.