Tag Archives: Harvard Business Review Analytic Services

Guest Blog with Tribal Group

Technology has dramatically changed our lives over the last decade. Mobile technologies are more common than ever, and interwoven into every aspect of our daily lives. They guide our decisions and instantly connect us to our social circles. Technology has clearly transformed the way we communicate and do business at a fundamental level.

A recent survey The Digital Transformation of Businessconducted by Harvard Business Review Analytic Services, polled 537 executives and delivered surprising insights into the transformative effects of technology on business operations, These included how:

Mobile is enabling new business scenarios

Cloud computing is driving business agility

Big data is helping companies innovate

Social channels are transforming core business processes

The survey found that business leaders are not simply deploying the four technologies to boost efficiency or reduce costs. They are embracing these technologies to develop new business models, develop new revenue streams and to drive better customer engagement.

As technologies such as social media and mobility drive engagement across education institutions, executives are looking at ways to take advantage of the deluge of information generated by these interactions to drive better student engagement and increase operational efficiencies.

“Today, we are faced with the most radical change in distance learning, technology, and logistics since the invention of the printed book.”

Institutions embracing the change

Gartner reports 25% of CEOs expected to appoint a Chief Digital Officer (CDO) by 2017 to help drive their growth objectives and drive digital strategies. What’s more, 20% of large enterprises had already appointed a data officer to lead their digital strategies by 2014. Deakin University’s new Chief Digital Officer William Confalonieri is working closely with Tribal to optimise its Student Management Systems, including SITS and Enterprise Service Desk, to drive new innovations in student service, student engagement and operational efficiency. Williams’ role is to help the university capitalise on the risks and rewards of the digital economy using a blend of business strategies and technologies to achieve this goal.

Working with the University of Wolverhampton, Tribal has delivered a proven analytics model capable of predicting student success to within 70%. This new product, Student Insight ,is self-learning and has enabled the University of Wolverhampton to reduce student attrition, while driving improved student engagement and will ultimately lead to increased student satisfaction.

These are just two examples of how Tribal is working proactively with our customers to deliver new technologies and innovations to support their digital initiatives and drive greater efficiencies.

Delivering new technologies and innovations to support our customers’ digital initiatives

As a company responsible for delivering systems to support the future needs of our education customers, we see our research and development investment as critical to enable our customers to differentiate their services and lead in what has become a very complex and challenging environment. Whether it’s developing new technologies that deliver predicative analytics to identify students at risk and understand the interactions between an institution and its customers (the student), or investing in existing products to enable anytime, anywhere access via our mobility strategy, we work hard to add tremendous value to our customers.

In addition to our technologies, we have also evolved our service offer to deliver new possibilities such as our Business Transformation Service. This innovative programme leverages our experience of over 150 implementations worldwide and the thought leadership gained from working with these customers to deliver change management and consulting in the delivery of new business models that take advantage of the new digital economy, enabling customers to realise their optimal operating models.

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Want to find out more about our views on the future of Edtech? Managing Director, Market Development Jon Baldwin will be taking part in the Industry Leaders Panel Discussion: ‘Supporting Student Experience and Success in the 21st Century’ live at Future Edtech at 10am on 2nd June.