Oracle Blog

Commerce Anywhere

Wednesday Feb 05, 2014

This year’s Oracle Retail Exchange (REx) in New York
(January 12-15) saw 93 retail
executives from 20 different
countries come together at the Hudson Hotel to experience high-value content
from Oracle Retail.

Launch of Oracle
Retail 14

Our big announcement this year was the launch of Oracle Retail 14, supporting
the provision of Commerce Anywhere. Oracle Retail 14 connects every possible
permutation of the consumer’s journey to the retail processes and data needed
to deliver them. The release has an increased focus on the consumer across the
entire suite of products – and uniquely delivers science driven consumer-based
decision making.

NRF BIG Show

The REx agenda allowed delegates to spend all their time at the National
Retail Federation (NRF) BIG Show, where delegates were able to take in the show
as well as socialize and exchange ideas with fellow international retailers.

The NRF BIG Show features a 200,000 sq ft Expo, representing
550 solution providers showcasing innovative technologies and engagement tools
to open new channels and create opportunities.

EMEA Retailers in New
York

4 international
retailers presented their story at REx: NBTY
Europe, the parent company behind brands such as Holland & Barrett,
Nature's Way, and Essenza, French home-improvement and gardening retailer Leroy Merlin, Russian consumer
electronics retailer M.Video as well
as Shop Direct Group, a multi-brand
online retailer in the United Kingdom and Ireland.

Store Tours

When not listening to Oracle executives or fellow retailers’
present, delegates took part in the various activities that featured on the REx
agenda. These included 3 Customer
Store Showcases – Diesel, Luxottica (Sunglass Hut) and C. Wonder, as well as 8 Executive Retailer Store Tours,
demonstrating innovation, technology and the very best of New York retail.

Innovation

For the first time, augmented reality app Zappar was used in
the REx event brochure, offering delegates a way of accessing additional exclusive
content. By scanning the zapcode, retailers were able to watch printed content
come alive on their mobile devices.

Try it yourself! Download the Zappar app, and then scan the zapcode on the below agenda item to see the content come to life!

Other Highlights

Evening activities in New York included a night at the
museum – cocktails and canapés amidst a backdrop of dinosaurs and other
fossils, at the American Museum of Natural History. Also a popular feature was
the Oracle Red Hot Party, drawing a large crowd to the Arena nightclub.

For further information on this or future Oracle Retail
Exchange (REx) events, please contact Nikki
Collins at nikki.collins@oracle.com.