The soda industry’s creepy youth campaign

Share This.

AlJazeera America: The soda industry’s creepy youth campaign

…As the beverage industry trade association, the ABA spends tens of millions of dollars every year to promote its members’ interests, from fighting taxes on sugar-sweetened beverages to stopping initiatives to get soda out of schools to pushing marketing campaigns such as this one. (It spent $62.5 million in 2013 alone.) Mixify is just one tactic it is deploying to try to fix a core image problem…