10 Quotes and Complete Notes from AAUP 2017

The Association of American University Presses (AAUP) annual meeting took place June 11-13, 2017 in Austin, TX. Heating things up inside the sessions and out (90+ degrees!), university press colleagues shared ideas and experiences on an array of topics in an ongoing effort to strengthen their practices going forward in the ever-changing world of publishing. As Dan Rather said during the opening reception, “Those that adapt with the change of the 21st century will be the leaders.”

While geared toward the university press community, I am confident that all publishers will find relevant information in my complete notes from the sessions I attended which I am pleased to share with you.

10 Quotes from AAUP Sessions

Think of covers as you would outdoor advertising—consider how it will function as a way finder rather than a work of art.—Cover Design

To control cash out the door you need someone who is tuned in to sales, knows the supply chain and how it works, can do sales analysis, knows the editorial process, and sees all the different factors and how they play together and can be objective about it.— No Silos and Limited Resources