Monday, October 16, 2006

We invited musicians to walk around Tate Modern and find a piece of art to inspire them to write a track. It's about art inspiring art. Each month, a new track will be showcased on a pair of headphones in front of the art that inspired it.

For one month, Tate Modern will be the only place in the world you can listen to it. A month later the new track will also be available here online.

Endorsements

"Sherman is the 21st Century version of a kick-ass 60's creative director, he knows just enough about each channel to be dangerous, focused on innovation."

Mike LanziPresident of Strawberry Frog

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"Tom has been a secret creative weapon with me in two different companies and in both cases we either won new business or knocked work out of the park. And, he can do ANYTHING. Write, design, shoot, edit, code, plan, think and sell."

Fantastic Art/Creative Director... Does great work, thinks big. If I won the Powerball Jackpot and was starting my own agency he would be the first person at whom I would throw obscene amounts of money... Voted best abs in digital, conect and RMG is successive years.