Corgi have produced the socks for three years now and Mr Jones confirmed they have raised more than £10,000 for the charity.

They have also produced socks for Kidney Wales, the Air Ambulance - with little red helicopters on them - and recently they produced bee socks for the charity supporting the families of the victims of the Manchester terror attack.

Last summer they supplied the Wales Football team with special socks with dragons on. And while they are not official sponsors with the Lions they sent George North socks for all the Welsh players on tour to New Zeland.

And while this year marks the 125th anniversary of the company, which is an amazing achievement that is only bettered by the fact that a member of the Jones family has been a t the helm for the entire history.

Their dad, who is now 78, still works two days a week, and Chris Jones son Joshua has just started at the company doing at least a day a week while he is in sixth form.

“My grandfather came to work everyday in a bow tie,” says Mr Jones. “Before him was my great grandfather and before him my great-great grandfather.”

And it is also not just the Jones family that has strong ties to the company. Many of the staff have been working there for years, some even decades.

Read More

“Mrs Margaret Young started working for Corgi when she was 15, she took time out to raise her children and then returned, and is still with the company some 57 years later,” says Mr Jones.

Some of the more exclusive items are made using a rare 125-year-old Griswold hand-knitting machines and hand operated flat-knitting machines that were used to found the company.

While new hi-tech knitting machines are used to produce Corgi’s trademark colourful fine-gauge socks, even these are hand finished individually at the hands of one of our highly-skilled workers.

“They are made on modern machinery,” says Mr Jones.

“But they are finished by hand, by doing that it avoids that lump across the toes and gives a seam you can barely see or feel.”

It is a process called hand linking.

Each sock is knitted as a long tube with the toe section left open, and then passed to one of the hand linkers to have the toes closed using the same technique used by Corgi for over one hundred years.

The linkers carefully line up the stitches on the front and back of each toe before stitching them together. This is a highly skilled operation that takes several months to learn.

It is a process that takes time and one of the factors in the higher cost.

The socks are then pressed on wooden size boards in a traditional press, the same one that has been used at Corgi for the past 60 years.

Finally each pair of socks is labelled by hand before being packed and shipped.

In 2015 the headquarters expanded with a 3,000sq ft extension, which included a new factory shop, new knitting machines and a large storage area to accommodate increasing sales through Corgi’s online store.

The number of countries stocking Corgi’s socks is fast expanding.

Mr Jones expects the market in China, where they only started two years ago, to surpass all others in the next few years.