Internet Marketing

Making sense of all the Internet marketing options available is a daunting task for most business owners. There are many techniques that work, but many more that are simply ineffective or worse; some will get your web site banned from the search engines. So how do you know what works and what doesn’t?

Are you practicing Hope Marketing? That’s when you say yes to the latest great sales pitch and hope it works. You might be tracking phone and email leads – and that’s great! But there’s so much you ought to be doing, like setting up your web stats program with special tracking links and conversion metrics to gauge whether the ad campaign resulted in purchases, leads, downloads, and more.