Leading casino affiliate programs rebrand; Betfred buys The Tote

Some changes to major CAP Listed Programs have been announced over the past week. Unlike recent changes forced by government regulators, however, these are all angled to make affiliate gaming even better.

Introducing InterPartnersSporting a new name, new logo, new website, and entirely new affiliate program service, PartnerLogic has relaunched as InterPartners, and is now powered by Income Access.

InterPartners’ new site is impressive, even offering a news and blog section that just reported a “massive conversion increase” connected with the brand’s new banners and landing pages.

“Affiliates can expect the same level of excellence with InterPartners,” company reps stated, adding that there’s also an opportunity to grab 50% revshare deals.

Award-winning gaming brands InterCasino, InterPoker, Parbet and VIPCasino are part of the InterPartners network, which operates in the UK, Canada, Australia, Germany, Italy, and Spain and is a CAP Listed Program.

Introducing 888 Affiliates“Welcome to a brand new and enhanced affiliate experience from online gaming pioneer 888,” 888 Affiliates announces on its site.

Of course, 888 Affiliates is basically a rebranding of its previous Uffiliates name, and not an entire affiliate program overhaul. And, again, any potential impact to affiliates is designed to be positive: The rebranding will make the 888 affiliate marketing process more streamlined and easy for affiliates to understand. 888 Affiliates is a CAP Listed Program.

Done deal for Fred Done“It’s been 14 years in the making, but we finally have a winner of the impossibly political race for the Tote,” writes Jonathan Sibun at the Telegraph.

The winner is Betfred owner Fred Done, who beat out rival bidder Sports Investment Partners, headed by Sir Martin Broughton, former head of the British Horseracing Board.

Sibun hints that the final decision may have even involved the British Prime Minister. Though that’s a less surprising factoid when you recall that The Tote is the UK’s government owned betting operation. Given that, Sibun opines that Betfred’s victory was the better choice for the British taxpayers.

“Buying the Tote has been an ambition for years, so I am absolutely delighted,” Fred Done said in a statement. “Over the coming months I will develop the Tote’s relationship with the sport into a highly successful commercial partnership.”

The “enlarged Betfred group will retain the Tote brand on racecourses and will employ over 9,000 staff,” the AFP reports.

No changes to the Totesport affiliate program have been announced or are expected, although a potential combination of the Betfred and Totesport affiliate programs wouldn’t be unlikely. Totesport is a CAP Listed Program.