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Lifeshift the Game of Bike Karma is an ethnography centered board game created by Andrew Krautbauer, Ryan Callahan and Chad Lockart and inspired … Read More

Lifeshift the Game of Bike Karma is an ethnography centered board game created by Andrew Krautbauer, Ryan Callahan and Chad Lockart and inspired by the book, Gamestorming. The game represents a season of user centered research and contains the personalities, artifacts, circumstances and contexts of bike riders in urban areas. The game is played with customers, riders or internal stakeholders to gain insight and empathy for the issues facing purposeful commuters and to develop highly targeted innovations. The final game was executed by my team, specifically Krautbauer and Callahan and has been played by riders, retailers and internal development teams in several cities. Lifeshift is a powerful tool for understanding and generation. Read Less

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Lifeshift is a board game that contains a summer's worth of ethnographic research for "go by bike" bicycle commuters. The game itself contains the people we met, the issues they faced, their circumstances, hurdles, artifacts, bicycles and behaviors. The game was created as a tool to communicate a deeply engaged understanding of the bicycle commuter and to generate new products or services to support them in their endeavor. Lifeshift has been played internally and externally with teams, retailers and riders. It was presented at Trek's Innovation Summit 2.o and to the Senior Marketing staff at GE Healthcare as workshop event supporting our amazing design dept friends & leadership team at GE near Milwaukee.

The game is way better than a focus group -generating insight, understanding and opportunity while have a ton of fun.

-Game designers from my awesome Town ID team were Andrew Krautbauer and Ryan Callahan. We went offsite for a day, outlined the game, created the framework and those two executed this proto in just over a week. Killer right? Yes. Right. I love those two.

Photo's by Ryan Callahan who was also one of the designers on this project.

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Basic Info

Lifeshift the Game of Bike Karma is an ethnography centered board game created by Andrew Krautbauer, Ryan Callahan and Chad Lockart and inspired by the book, Gamestorming. The game represents a season of user centered research and contains the personalities, artifacts, circumstances and contexts of bike riders in urban areas. The game is played with customers, riders or internal stakeholders to gain insight and empathy for the issues facing purposeful commuters and to develop highly targeted innovations. The final game was executed by my team, specifically Krautbauer and Callahan and has been played by riders, retailers and internal development teams in several cities. Lifeshift is a powerful tool for understanding and generation.