“Why it’s im­por­tant to have guid­ing prin­ci­ples – and fol­low through on them”

“Im­prov­ing the user ex­pe­ri­ence was a con­scious de­ci­sion on our part. We knew – and our cus­tomers told us – that we needed a jour­ney that was self-serve. And if I can count my re­cent ex­pe­ri­ence as sci­en­tific proof, I’d say that in the last two and a half years there has been a 10-fold im­prove­ment in the time it takes to build a Klip. By defin­ing your must-haves, by set­ting tar­gets, and by mo­ti­vat­ing peo­ple to reach them, we’ve dra­mat­i­cally im­proved our prod­uct. We’re not done - not even close. It’s an on­go­ing process.”