Kaddi

Own It

In this project I was asked to create a new tag line for a surf company. I loved getting into the back story of this brand. The project displayed shows the extent of research I undertake to come up with a point of difference. I was so pumped on one of the outcomes that I made some video content to help persuade their decision. Please NOTE the information in the document is what I derived about the company as an outsider looking in.

Own It

Uni Blacks Wine

Such an honour to give a little back to a great football club. In this project I explored the history of Melbourne University football and in particular the mighty Blacks football club. I have created 3 label styles each with a Shiraz and a Rosé. The wine will be made and auctioned within the club to raise funds for the blacks.

Loop Recruitment

This project was such an honour to create and was super enjoyable the length of its duration. The two founders of Loop Recruitment are so true to their key values, honest, connected and definitely light hearted. I look forward to watching them grow. The logo was a great success, kerning loop tighter together to represent connection also housing the brand in-side the loop. I used Avenir as a reliable and approachable type touching on the light-heartedness of Nick and Rory.

New Gallery

A small series of poster encouraging to think beyond and push the boundaries. Each poster has a special reference and the series will be tied together by Trade Gothic.

Culinary Kev

This mark has been an absolute pleasure to create. Culinary Kev is Paddy Levy’s cooking persona and he uses this alias to teach those interested in his gifted skills in the kitchen. Paddy takes a relaxed approach to cooking with an expert emphasis on enjoying the experience and bringing friends together. I love how this mark holds its identity no matter what colour combination it gets put through.

80's

Not sure how this idea came about but I love it. The expression came first. I said it to my wife as a joke and the image appeared in neon lights in my mind. Hopefully I can apply it to something. ‘The Boz’.

Project International

Project International is the holding name for the International Bank of Australia. IBA is in motion and this document is a leave behind for investors. It stays on point with IBA’s branding with the brand colours coming through the image treatment.

Sensum Values Posters

Sensum Group

Sen Radical & The Radical Collective

For some time now Sen Radical was in need of a true identity. Many people ask me about the name. What does it stand for and what does is mean? I received the name Batsen from my mate and one of the world's greatest humans, Mr Scott Kennon and it stuck. Over the years I usually painted under aliases or adaptations, some times lacking the self confidence to brand my own work with my own name, to the extreme of even signing work with made up names.

The earliest record I have of Sen Radical is 2012 with a pieces of work dated then and other pieces of work time-stamped by the computer then. I was rough and raw back in the beginning and over time have refined what it is that I want and therefore refined what it is I want to be represented by.

After research and working through the process I found a likening to the Vodoo Loa Baron Samedi. Whilst he is a god of death he also has a strong affiliation with Cigars and Whiskey and I really dug it.

I refined some sketches and presented them side by side to a selection of friends with the option "Left or right". After the votes were I called upon further assistance to finalise a type to go with it and then it was done.

Sensum Marketing

Sanctuary Studio

Sanctuary Studio is a boutique life and style brand who specialise in colourful homewares and exciting patterns applied to robes and pyjamas. For this client I have produced some work to help them with their back end, creating mock-ups to share their vision to manufacturers and distributors.

Relax Atticus

Burge Building

Thoth

Thoth was a branding identity project for a cultural centre in Alexandria, Egypt. The research for this project lead me to discover that Alexandria had a rich cultural history even though it had changed rule so many times. Alexandria had managed to adapt and change accommodating in order to survive. This lead me to the keywords: Adapt, Change and Proud. To pay dues to Egyptian history, I concluding with the name Thoth which pays homage to the god of wisdom.

After further research I based a geometric grid system on the structure of the Islamic star which features throughout the cities existing architecture. I created an adaptable logo from this grid for Thoth with a note to the eye of Horus and then used the variations through the roll out, not straying too far from the tradition colours of the City.

Bonnybee Wraps

Bonnybee Wraps is an environmentally friendly alternative to plastic. They are a young vibrant company based in Byron Bay and are doing their bit to keep the planet healthy. It is a beeswax coated fabric designed to keep your food fresh.

In this project I have taken product shots for the company and built them some gifs.

Ground Control

Ground Control was a branding identity project for an e-commerce company. The demographic was young creative types who were looking to start a t-shirt label without the fuss, hence Ground Control helps you launch your dream.

Through personas and word association I felt the project had this limitlessness about it and through that associated the space theme. As in we could launch your dream. I was determined to create a custom font for ground control but after 3 attempts moved a different direction. However in doing so I created a series of space themed shapes which become the basis behind Ground Control's identity.

The tone of voice was based around David Bowie with the connection between creative personalities and Ground control to Major Tom.

Abyss Magazine

Abyss Magazine is an unconventional travel magazine. Its demographic is people willing to explore lesser-know places, avoiding cliche travel spots. This issue features Raw Africa, an article on West Africa.

It was an interesting project trying to steer a recognisable identity such as a magazine away from normality and into something else. I've used colour and layout to achieve this goal.

March To Your Beat

March To Your Beat was campaign event identity. The brief asked to explore a company who'd recently suffered an image problem and I chose Pepsi in light of the recent ad involving Kendall Jenna. I explored Pepsi's strengths and came up with a music event allowing attendees to choose a cause they were passionate about so money from their ticket sales could be donated accordingly. The keywords I came up with were: Revolution, Connection and Urgency which helped for the beating project identity.