Blog

Blog

We swim in a vast sea of advertisements… on billboards, on TV, and especially online. Buy me! Buy me! No me! Total. Overload. These ads are like a not-quite-as-pretty multi-colored field of blooming wildflowers attempting to attract pollinators so they can succeed in their mission of procreating. Or in the case of ads, selling products. … read more

As spring draws to a close, I wanted to share a lesson I received from a book by personal development guru Jim Rohn, called Seasons of Life. “The unique blending of sun, soil, and seed at the springtime of seasons will provide predictable and miraculous results [in the fall] for those who will learn to … read more

Warning: Long, detailed and very useful blog post ahead. Do you cringe and shake your head at even the thought of raising your rates? And yet you secretly wish you could do it? But then don’t feel like you can? Or should? And so you give up on it, or keep postponing it ’til “later?” … read more

If you’re like many of the coaches, consultants and healers I meet, when it comes to marketing, you fall somewhere on the spectrum between mild distaste and subconscious avoidance on the one hand, and total loathing and outright denial on the other. Am I right? So why is this SO common? Well, I’ve got some … read more

In my previous post, we learned that true networking benefits everyone. Just like in an ecological habitat where each plant and animal has its specific role and exchanges energy in various ways, your business has its role amongst many others in your business’ web of life. Now it’s time to get practical. I’ll show you an easy, fun, … read more

Networking gets a bad rap. Especially if you’re not naturally inclined toward flitting and floating around events chatting it up with everyone, even the thought of a networking event might exhaust you or make you cringe. I know I often feel that way, and I’m an extrovert! Or maybe you’ve been “netWORKED.” You know that … read more

We did it! 16 women entrepreneurs took nearly four days away from their day-to-day work to rest, rejuvenate, wander in nature, vision the future, let go of the past, laugh, eat, strategize and plan for the life and business they want to create in 2017. It was quite a weekend. But the pictures tell the story … read more

A quick marketing lesson for you today that will hopefully simplify some of the overwhelm that can come from designing a marketing plan. Marketing can be divided up into two major categories – Attracting and Cultivating. It’s important to understand the difference so you can design a marketing strategy that’s organized and makes sense. Attraction … read more

If you haven’t noticed, Facebook is a pretty crazy place to be right now. I mean, it’s always had a chaotic quality to it, but with current events the way they are, I can feel a lot more fear and frenzy in my feed. So, it’s interesting to notice what cuts through: Beauty and art – I posted … read more

You’ve probably heard that for your marketing to work well, you need to identify your target audience’s big problem… and then show them how working together will help them solve that problem. That’s super important, but that’s just step one. You also need to identify what your clients ultimately want so you can inspire them to take action toward … read more