Monday, December 5, 2011

A company today must know what are the last
trends on the web and how users use the serch engines for the lastnews or events. Even if the list of the top
ten most viewed informations are about celebrity gossip it is important to
overall the totality of these lists to be able to understands what the customer
wants. Search engines are able tocollect, analyze and classify the informations from the billions of
queries that it receives and make a list of the top natural search engine position and the more searched heywords.

First thing you should know is that there is
an important difference between Top 10 Searches and Top News Stories. Searches
are keywords that users use to find what they are looking for on the web. News
are concepts, for example “Japan tsunami”, “Japan earthquake” or “Fukushima
radiation”.In addition, Vera Chan, senior editor and Web
trend analyst at Yahoo! responsible for putting together the annual special
feature, explains:

“Do people really love Kim Kardashian and the
Jennifers that much? Yes and no. Search measures curiosity and
interest, not popularity. As we’ve said in the past, a search for
information is neutral. It may be motivated by curiosity, fear, lust, anger,
boredom, love, or any number of other triggers. But combine those
billion (or so) individual motivations to search, and you can build a
sketch portrait of a

culture in motion.” Chan considers Kim
Kardashian a “polarizing figure” after the news of her divorce and notices that
also the “sabotage” searches increase her search popularity.

In addition, it is important to specify that
“search engines” searches are not counted, many users still look on the search
bar for Google, Facebook etc.

News from the stars…

When checking these lists we can see what
stars are getting more popular and who is not at the top anymore. This year,
Jennifer Lopez is re-emerging from the past, this can be attributed to American
Idol’s rebirth with new judges includine JLO but it is certainly also related
to her split with husband Marc Anthony.An other star that is resurging after many
years is Jennifer Aniston thanks to her new movies and her new boyfriend as
well.Britney Spears, instead, didn’t make the top
ten this year, wich is the first time in the past decade.