The DigitalTransformationBrief

A series from Adobe and SkiftXabout the people making digital transformation a reality in travel.

Digital transformation isn’t just about implementing new technology. It’s about the people who implement it.

This series shines a light on digital transformation, personalization, and the evolution of how brands interact with their consumers. Here, we speak with travel industry leaders making digital transformation a reality, and dive deeper into the future of digital transformation.