Toys"R"Us

Toy"R"Us, also known as ToysЯUs, is an internationally operating company specialized in toy and juvenile-products and headquartered in Wayne, New Jersey, United States. The company was founded in 1948 as a baby furniture chain store, but slowly moved on to include toys until a complete focus change in 1957. The 50s also saw the introduction of Geoffrey the Giraffe, the store mascot that would evolve along the company in the following decades up to now. In 2015, it was one of three store chains—Target, Toys"R"Us, and Walmart—that started Mattel's list of ones that occasionally receive exclusive Ever After High dolls in the USA.