1. Forget about clever paper, fonts, and presentations.

Companies are not impressed by an origami resume. Focus on skills and achievements and you will quickly grab their attention.

2. Recognize and embrace the value of your experiences and education.

One of my clients worked the same summer job every year and showed enough skill in that short time to win two promotions. Another client who wanted to become a training manager wrote her thesis on “Mentoring in the Workplace.” A future sales person helped sell tickets to a nonprofit’s fundraising event. These are all important achievements.

3. Write your resume for the job you want, not “any job.”

Do you prefer to work in a forest or an office? Do you like to travel and meet people, to work in a team or to work at home alone? Did you take courses in biology or art? Apply for the jobs you are prepared for and excite you.

4. Find out what employers want.

Read the ads. Talk to people who already work in the job or industry that appeals to you. Read books about your chosen field. When you know what employers want, you can write a resume and cover letter that shows how you meet their needs.