Hit Publish

Amy Harrison shares winning tips and techniques for the beginning to intermediate-level online marketer. If you want to succeed as a digital marketer, but don't yet know enough to put all the pieces together, Amy has your back.

Today we’re talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special ‘insider’ club without excluding new people? Crack this and you’ll build a loyal fan base who stay tuned to everything you do.

On this week’s episode we’re going to look at how to craft a high-converting sign-up page for your email newsletter. You’re going to hear tips from conversion experts as well as a Hit Publish Proof segment from someone whose sign-up page converts 15-20 new sign-ups every day.

It’s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and building an audience around your business in 2016. Best of all, it might surprise you to discover that what you really need to do, is easier than you might think (especially if you’re a small business). Cue a sigh of content marketing relief …

If you’re about to start a content marketing strategy for your business and you’re wondering how to keep showing up consistently, or you’re already struggling with sporadic publishing habits, this episode is for you …