The Medical Terminal Market Digs Deeper To Open Up A Broader Market Part 3

Apr 28, 2018

Key customer cooperation

What kind of customer is selected as the key customer?

First, we must subdivide the customer's situation, select those with stable sales to a certain extent, have a sound network, have a strong market influence, and have a strong influence in a large region or industry; and have some experience in market operations and can cooperate with enterprises. Market development.

Second, we must determine the number of leading customers that can conduct in-depth development of market cooperation. It can be implemented according to the actual situation of each company, but the number should not be too much. It must be matched with the resources of the company, and it should be maintained at about 1/10 probability.

Finally, we must give policy support to key customers. Enterprises can arrange according to the actual situation of their own operations, for the key customers in the promotion, market development, product promotion, local relations and other aspects to give policy tilt, so as to ensure the orderly and steady growth of sales of key customers. However, it is also necessary to consider the proportion of marketing expenses and the overall allocation problem.

By raising the level of dialogue between key customers and companies, it is an effective means to meet their own needs and respect their needs. The company can determine the status of key customers in various channels through the investigation of customers in various channels and determine them. At the same time, through a variety of individual awards, increase the sense of belonging to leading customers, agree with their achievements and achieve good incentive results.