With Facebook constantly changing its algorithm, many non-profits are finding it is increasingly to get views on their Facebook page. This infographic provides some helpful advice on growing your Facebook likes. Key points to note include sharing more photos, creating more “shareable” content, and experimenting with your posting schedule.

Here’s a handy guide on how long your social media updates and posts should ideally be. I really like how the information is displayed here but I stress this is just a guide, and it is up to you to test with your own content and your audience to see what works best.