And while Bell's Whisky might not be the first brand to fall off the tongue when we recount our favorite spirits, we just might support those fine folks on the strength of an ad that's making the viral rounds.

It actually came out nearly a year ago but heads are just now starting to turn -- more than 2.3 million of them on Youtube, in fact.

It tells a story of an older gentleman finally learning how to read. And his son is an author, of course.

We won't give away the ending, but let's just say someone got a glass of Bell's. Watch the video below or tap here to view on a mobile device.

The Jefferson County Teachers Association is holding a rally in support of a state budget that funds high-quality public education for every child, as well as retirement security and quality affordable health care for all education employees.

The Jefferson County Teachers Association is holding a rally in support of a state budget that funds high-quality public education for every child, as well as retirement security and quality affordable health care for all education employees.