Vitamins and Minerals Market in Austria to 2014 (OTC Healthcare)

This databook provides key data and information on the Vitamins and Minerals Market in Austria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The vitamins and minerals category was valued at €87.4m ($128m) in 2009, representing a CAGR of 4.5% since 2004.

By the end of 2014, the vitamins and minerals category will be worth €103.5m ($151.7m), with an expected CAGR of 3.4% between 2009 and 2014.

The vitamins and minerals market was led by multi-vitamins (representing 48.4% of the total value) followed by single vitamins and single minerals, with a 19.4% and 17.1% market share, respectively. Tonics accounts for the remaining 15.2% share.

Bayer AG is the market leader with a 24.3% share of the market.

Reasons to Purchase

-Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Austria (OTC Healthcare)

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