THE ART OF THE PURSUIT

It’s unbelievable the number of opportunities lost to individuals and organizations due to their failing to understand the art of one basic principle. As a connector in both for-profit and non-profit sectors, I constantly see potential partnerships and alliances end before they ever get started. In a world of constant distractions and scheduling changes, one can never lose the perspective of relationships. The principle is simple – it’s called the “follow-up”. They call and you call back. They email or text and you find 30 seconds to formulate a response with at least 140 characters.

It’s just like dating. The “follow-up” is key to breaking the first line of defense. The entrepreneurial brand that experiences sustainable growth excels in its ability to garner appeal AFTER the first level of interest. The art of the pursuit is truly an art and it is nothing without the right level of follow-up. If you’re not accountable to respond in a timely manner at the initial points of interest, perhaps you aren’t going to be responsive during a project or PR crisis that requires urgency. Study the art of the pursuit. Manage your connections and respect the leverage of establishing and building relationships in business.

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PHILX and the blogs on this site were designed share conversations that touch every aspect of philanthropic giving. (From individual contributions, cultural exchanges, corporate social responsibility, social entrepreneurs and nonprofit organizations.)It is time for a new way of thinking.

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This site was designed to engage in positive conversations about our need to support each other personally, professionally, culturally and through social enterprise. There is more to come, and we want you to be a part of it all.