Social Media Analyst II

Social Media Analyst II','Marketing','USA-Massachusetts-MA - Burlington','Global Marketing','full-time','!*!As the Social Media Analyst, you will be a key member for the Keurig Green Mountain (Keurig) Social Media team. In this role, you will be responsible for defining, developing and implementing analytics and insights to capture, analyze and translate social data into actionable business initiatives. We are seeking a highly motivated, collaborative, results-oriented individual with demonstrated experience creating and delivering social insights and listening analytics for an organization.

Essential Job Functions

Identify, create and deliver social reports to key stakeholders to drive their business initiatives

Monitor social media conversations related to brand mentions and report on themes, drivers, sentiment, and other KPIs

Track performance of owned and paid social media activity to measure program effectiveness and optimize future strategies

Work closely with internal stakeholders to provide valuable actionable data-driven insights that leverage social media to inform programming, marketing, product, and sales strategies across the organization

Monitor and report against brand competitors and trend setters in the social sphere

Define and deliver industry leading analytics and insights ','!*!

Bachelor’s Degree required in Business, Marketing, Research or related field

Minimum 3-5 years of social listening and analytics experience

Strong analytical skills, including the ability to clearly and effectively articulate insights and recommended actions

Ability to manage multiple projects at once while demonstrating strong composure and flexibility under tight deadlines

Outstanding verbal and written communications skills

Highly collaborative; skilled at working cross-functionally to drive results

Self-starter, highly motivated, and ability to work independently

Proficiency in Microsoft Office products and core social listening and analytics tools

Ability to travel occasionally as required

Keurig is an Equal Opportunity Employer. Offers of employment are contingent upon satisfactory completion of a reference check, background check, drug/alcohol test, and documented proof of work authorization. In addition, some roles require a pre-employment medical examination to determine your ability to perform the essential duties of the job.','Social Media Analyst II

Company Profile
Green Mountain Coffee is about more than the art of roasting coffee and crafting specialty beverages. We take great pride in the quality and craftsmanship of our products and confidently guarantee your satisfaction. Our commitment to you is that your purchase will reflect our passion for offering exceptional products.

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