Dan’s Comp Drops Team & May Be Filing Bankruptcy

The rumor mill in the BMX industry is a strong one and I rarely perpetuate rumors, so I’ve let this one circulate for a while now. Whether it’s bad money management, general industry struggles, or a ‘extinction of a dinosaurs’ type event I do not know and won’t speculate, but Dan’s Comp has been reportedly having monetary issues for well over a year. Today, it has seemingly come to a head, with Dan’s team manager/marketing/point man announcing via instagram that he’ll no longer be with the brand after seven years. Along with that, several riders have confirmed that they’ve gotten notice that the massive Dan’s team (Homan, Trey, Martinez, Adams, Broc, Nathan, etc) has been dismantled. Rumors of money owed to both brands and riders is also running rampant, but I don’t know every detail and don’t believe it’s my place to share half-specifics.

Is Dan’s going out of business? I doubt it. Bankruptcy allows brands to absolve debt. The problem lies with who Dan’s owes that debt to…BMX brands. Will brands still be willing to work with Dan’s after all the dust settles? That’s their choice once this whole process unfolds. What does this mean for BMX? I don’t know exactly, but I’m sure BMX will be just fine. Why did this happen? I believe it’s a combination Dan’s ability to evolve with the changing world of ecommerce and a few business decisions that have, in retrospect, turned out to be mistakes. If you think I’m being vague, that’s because I am. I really don’t know details.

Dan’s has not made an official statement. We also reached out to them for statement and haven’t received a response. I’ll gladly update this once/if they do.