Like a Puzzle

I liken doing the shop displays to working on a puzzle. In this case a very layered, product heavy visual puzzle. You try a piece, it does not fit, you try another. Last week was a string of non-stop display work days, moving lots of product from the front of the store to the back area display, to condense and have the ‘bar food’ be mixed in with all the glassware and cookbooks. Abundance is a big part of my design philosophy for WK, as I think options for customers is key. But it is easy to have all those options become overwhelming. That is where a nice, pleasing to the eye display comes in. The cohesiveness allows the eye to rest on a certain area and not be overwhelmed. I am sure there are many schools of thought on this subject, but I have always approached it personally. It is what pleases me visually so in turn I hope it resonates with our customers. Here is what got a little re-do.

Each word of the book is so lovingly spoken and your voice exudes such warmth and kindness. You are so genuine with your readers. And so interested in teaching them how to love… Love art…. Love nature… Love small things… Love friends… Love family… And love life.

— Haley from New York

Ted’s ‘Style & Simplicity’ is absolutely Lovely (with a capital L)! It’s also charming, fun to read, and full of wonderful advice.

— Newell Turner, Editor in Chief at House Beautiful

Ted Kennedy Watson has a most refined sense of aesthetics…and he shares some of his best secrets, for which I am so grateful!

— Lisa Birnbach, author of The Official Preppy Handbook

Ted, and his namesake fine good emporiums Watson Kennedy are legendary in this town. What he does brilliantly is quality over trend, substance over vapid style.

— Kaye Wellman, author Eat, Shop, Seattle

If you’ve ever wanted to walk through a stylized photo in a magazine this shop is a phenomenal fix for that as the merchandising is crazy delicious to feast your eyes upon.

— Uncle Beefy at thebedlamofbeefy.com

I feel like a kid in a candy shop every time I walk in the door.

— Apartment Therapy

I ordered ‘Style & Simplicity’ and it was delivered to my home in Hermanus, South Africa. What a delightful book and inspiration!

— Marlien on Facebook

The Seattle tastemaker behind Watson Kennedy: a personally curated store with the absolute best gifts, treasures, home goods, and hand-selected music.

— Town & Country

#genius #book @watsonkennedy #brilliant #perfect #gift

— Howard Slatkin on Instagram

Truly a visual feast for the eyes and palate.Thank you for sharing your abundance of “everything good”.We customers are transported to shopping heaven while in your store(s) and website.

— Blog reader Kris

We’ve long been fans of Seattle retailer Ted Kennedy Watson and his first title certainly lives up to it’s stylish name. The lavish A to Z guide is bursting with tips on how to create a cozy, chic and inviting home.