Social Media in Depth: Top 50 News Headlines on 4/6/15

Mobile video is exploding. But most users prefer most of their content on bigger screens. The trick is knowing when content type and situation drive users to handhelds. And please give them the tools to control where, when and how they v...

Netflix recently rolled out the latest 3.7.2 version on Android. What appeared to be an innocuous update that fixed bugs and added new features also included a hardcode within the app that initially performs a Google DNS lookup. What thi...

This post originally appeared on the Buffer blog. For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way to create social media images in under 30-seconds—and it’s why we l...

Peership , a personal delivery app, has officially launched in San Diego, Calif., giving users a new way to make money by making deliveries on trips they’re already taking around town. With the Peership app, users can list an item for pi...

Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet ...

You probably heard that a number of social media strategists and experts do not have a strong education background. But yet, they are what they are today. They are envied, copied and drooled all over across the globe, these people are wh...

By definition, branding is the process involved in the creation of a unique name and image for a product in the mind of a consumer. This is done through advertising campaigns and with a consistent theme. The primary goal is to establish ...

FRANKFURT (Reuters) - Facebook has complied with a Turkish court order demanding it restrict access to certain content or face its service being blocked, a company spokesman said on Monday. "We have complied with the order, but are appea...

Attention spans are dwindling, that’s no secret. Reading a newspaper has fallen by the wayside, in favor of reading simple headlines via an app on our phones or tablets. Magazine articles are getting shorter, Vine is offering a way to fi...

Having engaged employees is more important that you might think. Among new hires, 46% leave their jobs within 18 months. It costs companies time and money to find, hire and train new employees. Turnover costs are often estimated to be 10...

Is your website currently mobile friendly? Is it configured in a way that makes it functional to users no matter which type of device that they are viewing it on? If you answered no to either of these questions, you could be in for a rud...

The arms race for eyeballs online has a new weapon: live video streaming, a la Meerkat and Periscope. This type of content is innately ephemeral. Blink and you’ll miss the stream. It absolutely demands you break away and gawp...

Twitter has complied with Turkey's request to remove images of an Istanbul prosecutor held at gunpoint by far-left militants and the block of access to is about to be lifted, a Turkish official told Reuters on Monday. Users across Turkey...

How significant can one tweet be? As publicist Justine Sacco's Twitter debacle shows, an insensitive tweet can derail your career (and in some cases, more than that). More recently, the backlash over tweets by Trevor Noah, Jon Stewart's ...

There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would t...

If you’re trying to dodge divorce papers, stay off Facebook. The Manhattan Supreme Court has just issued a ruling that will allow a 26-year-old nurse to serve her husband divorce papers via Facebook message, according to The New Yo...

According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, and social media, with 65% of respondents using two or more media types in their...

Want to know how a single Facebook post from a brand generated over 12,000 comments, 20,000 likes and 44,000 shares? Social Update, our weekly roundup of social media... Read More The post Social Update: Curator, Caliber and Groupon̵...

Authenticity can be very important on social media, without which audiences could be alienated . An infographic from Bonfire Marketing outlines how authenticity can drive high returns — for both brands and independent creators R...

A frustrated consumer is never good for business. Three out of four consumers become frustrated when website content isn’t relevant to their interests. The fact is, if your content doesn’t resonate with your target audience, you might as...

It's been so long since Vine for Windows Phone got an update that users may well have resigned themselves to the idea that they'd forever be ignored. But there's good news: the Twitter-owned startup has just blown off the dust and rolled...

April Fool’s Day Social is Mostly Predictable Brand Work A quick review of what brands did on April Fool’s Day quickly shows that fake product announcements were the joke of choice. These were mostly safe, like Nerf announcing new Nerf d...

One of the most important parts of the L2R strategy is to select the right technology infrastructure, which includes a conversion-ready website, CRM system and marketing automation system. Here are nine guidelines to help you make the r...

When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just that. Read the full article at MarketingProfs

Social media is growing up, and "teenagers are more expensive than toddlers." It is harder than ever to reach your audience since social networks continue to adjust their algorithms to serve up "interesting content" to users. Check out t...

U.S Marshals are offering a $5,000 reward for information on a man who falsely claimed to own 50% of Facebook. Paul Ceglia, who was out of jail on bail awaiting trial on fraud charges, disappeared last month after cutting off an ankle mo...

A Turkish prosecutor has sought a ban on social media sites after the publication last week of images of a fellow prosecutor being held at gun point by far-left militants, Turkey's presidential spokesman said on Monday. What happened in ...

Amber Armstrong, Program Director of Social, Mobile, and Commerce at IBM, sat down with Robin Carey to discuss IBM's smart new email platform, Verse, which learns how you interact with your workplace and makes it easier to get the job do...

Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family trip, I made the reservation online, rec...

Wearable technology is about to evolve. The explosion of wearable devices was originally led by fitness bands. However, a combination of new vendors, new devices, and greater end-user awareness will now drive the worldwide wearables mark...

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Riff, a Cre...

Do you want more visibility on Facebook? Are you using all of Facebook’s features to market your business? Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect w...

Consider the positive qualities of “Mad Men’s” Don Draper, such as being the best manager of talent, confident, and a good, old-fashioned hard worker, and you have the following fellow social business associates to congratulate for caree...

This weekend Facebook has unveiled a new set of interactive help guides for users, covering everything from making sure you're protected against spam messages to checking on login requests. The post Facebook launches new guide to underst...

Do you have multiple administrators on your social accounts? Want to know how to remove an employee’s access? If employees leave or change roles within your company, you’ll want to avoid potential security issues. In this art...