28.1.15

On craque pour... mabo clothier

Geneviève and I love kids’ fashion. Having both lived
in Europe, we used to get inspired by brands like Petit Bateau, Bonton,
Bonpoint, Caramel Baby&Child, Babàa – to name a few. Now living in
Montreal, we always had the ambition, through this blog, to make you discover
small North American brands – if not Canadian.Here is the first of, hopefully, a long series of posts about wonderful,
authentic, original, quality fashion brands for kids, from this continent.

So, meet mabo clothier, a brand started by Emily McMaster in 2010 that designs and
manufactures all its garments in small quantities in the USA (Utah and
Colorado). They only use natural fabrics like cotton, linen and wool.

I bought some spotty flannel shorts for Lucie and a Liberty
dress for Charlotte last year. I was so pleased when I received my delivery! I
love good wrapping and great attention to detail (think Japanese gifts), but my
expectations when it comes to buying online are very low (I am used to amazon-type
delivery). Instead, my items came wrapped in craft paper with washi tape (I was
already in love!), a lavender sachet that made my whole kitchen smell like
Provence, and a sweet hand-written note thanking me for my order! When I received
my parcel again this year, I took some pictures for you to see (I bought the spotty flannel shorts for Charlotte this time).

As far as quality is concerned, I am very happy with
the fabrics I have tested (the flannel, Liberty and cotton are very soft, wash
well and don’t lose their colours). The designs of the clothes are simple, therefore
classic, and can easily be mixed with other clothes you may have in your kid’s closet.
I find the prices reasonable: they
reflect the quality of the fabric and the small batches: a (real) Liberty dress
costs approximately USD 60 – not ridiculous at all for that type of fabric – ,
an organic cotton T-shirt USD 28 and the flannel shorts were USD 48
(currently on sale at USD 29).

I would say there is more choice for girls than boys,
but mabo’s collection of organic cottons are unisex and seem very comfy.

I love this little brand and I can’t wait to see their
Spring/Summer collection!

Familista is a lifestyle blog for little ones and their families. We love to share our discoveries, ideas, projects, everything that makes our daily life fun and beautiful. We hope it might in turn inspire you.