We get you to the right prospects with the right pitch at the right time.

Revenue Growth and Repositioning

Repositioned company, developed new services and grew revenues.

Berkshires, MA

Devised strategy to add new web-based access to company's marketing and product fulfillment services. Executed new branding along with new corporate website, product launch, outbound marketing programs and direct sales function resulting in new revenue growth and pipeline.

Strategic Business Development

Generated vertical market revenues in the utilities and retail sectors.

Westborough, MA

For the Cognos, TM1 product line, generated over $1 million in new sales with targeted marketing campaigns to the utilities and retail sectors. We partnered with industry experts to produce white papers, webinars, sales tools and trained the worldwide sales team on the new pitch.

Community Building | Product Launch

Create a community and excitement around REV for Sales.

Palo Alto, CA

We introduced the beta product to sales people likely to use this innovative new product in its early release phase. The response was excellent including product downloads, direct engagement, and critical feedback. We also provided strategic input into digital marketing strategy using our Key Word Analytics tools.

Product Strategy and Repositioning

Developed new core product positioning and messaging strategy.

Stockholm, Sweden

Worked with founding team to dramatically simplify the story introducing the core service offering and value proposition for this electronic invoice certification provider. Executed demand generation campaigns leading to increased sales pipeline.

Demand Generation Campaigns

Targetted new audiences with offers they could understand.

Bedford, MA

We repositioned the company’s flagship software product to highlight key new features in sales presentations, demos, and sales tools used in outbound marketing campaigns.

SERVICES

We help in many ways with predictable fees and no retainers.

Sales/Marketing Analytics

You need to know how effective your marketing spend is.

We automate data gathering from your various sales and marketing systems -- Salesforce, Hubspot, Google Analytics, proprietary solutions -- using standard tools and a smart, proven business framework. Decisions get made faster and better with complete, accurate and timely supporting information.

Outbound Marketing

You need qualified, sustainable leads and pipeline growth.

We manage email and online marketing to make it happen.

You get marketing qualified leads without disruption to existing initiatives. Automation includes digital response tracking and more.

We start with a plan to establish your digital foundation to capture interest and devise strategies for optimizing across channels from search to social and beyond.

WHO WE ARE

Patrick Kerans

Partner

Patrick has 25+ years of experience developing business strategies and executing go-to-market plans for technology companies.

As VP of Marketing at Agiliance, Patrick grew revenues fivefold and gained company recognition by Gartner and Forrester. At Counterpane Internet Security, he overhauled the brand and launched six new services in 18 months prior to its successful acquisition by BT Communications. Patrick co-founder at Altawave, a mobile application platform company successfully acquired by Lightbridge Communications.

Patrick began his career as a business consultant at Arthur D. Little Inc. and holds an engineering degree from the University of Massachusetts at Amherst.

Matt Brown

Partner

Matt has 15+ years of experience developing websites and executing digital marketing campaigns for a wide range of companies. He has expertise in database management, list acquisition, marketing automation, analytics, reporting and direct sales. He holds a degree in business from the University of California Los Angeles.

Friends

Everywhere

We partner with experienced specialists to meet specific client needs for just about anything like marketing automation, web design, app development, content development and other specialties. We have worked with these experts for years. Together, we move mountains.