Box Office News

Box Office Analysis, Aug. 17: "Freddy vs. Jason" Murders B.O.

By:
Kit Bowen

Aug 17, 2003 | 6:58pm EDT

Movie audiences weren't afraid of a little blood and gore this weekend; on the contrary, they were compelled to find out who won the ultimate monster battle.

Freddy vs. Jason, which pits A Nightmare of Elm Street's steely-fingered Freddy against Friday the 13th's machete-wielding Jason, simply slaughtered the box office competition, debuting at No. 1 with a head-splittin' $36.4 million* and shoving last week's headliner, the police-drama S.W.A.T., down to second place with $18.6 million.

Combining the two horror franchises turned out to be a brilliant idea, generating more opening box office dollars than either individual series has seen lately. The last Friday the 13th installment, Jason X, debuted in 2002 at $6.6 million, while the last Elm Street chapter, Wes Craven's New Nightmare, opened in 1994 at $6.6 million as well.

"[Freddy vs. Jason] worked because it's a brand new series. It's an original movie with name recognition," Russell Schwartz, head of domestic marketing for New Line Cinema told The Associated Press. "We took it seriously and didn't turn it into Scary Movie. Not that it doesn't have humor, but we didn't want to go too campy."

The body-switching comedy Freaky Friday took fourth place with $13.1 million, while the girl-powered Uptown Girls debuted in the fifth spot with $11.2 million. Other newcomers this week included the skateboarding laffer Grind, which premiered with a measly $2.6 million, and the underground comic book indie American Splendor, which debuted in limited release and took in $156,000.

Overall, box office grosses were up, up, up this weekend, nearly 4 percent from last weekend and a whopping 34 percent from the same weekend last year.

THE TOP TEN

New Line Cinema's R-rated horror fest Freddy vs. Jason spooked its way to the top spot with an ESTIMATED $36.4 million in 3,014 theaters. Its $12,085 per theater average was the highest of any movie playing wide this week.

Friday the 13th's Jason Voorhees leaves the cozy confines of Camp Crystal Lake for Elm Street, where he meets his most dangerous adversary yet--A Nightmare on Elm Street's Freddy Krueger. But this town only has room for one slasher.

Sony Pictures' PG-13-rated S.W.A.T. dropped from the top spot to No. 2 in its second week with an ESTIMATED $18.6 million (-50%) in 3,220 theaters (+18 theaters; $5,776 per theater). The film, revolving around a newly trained S.W.A.T. team, has garnered $70 million so far.

Buena Vista's PG-rated Freaky Friday fell a couple of spots to No. 4 in its second week with an ESTIMATED $13.1 million (-41%) in 2,979 theaters (+25 theaters; $4,397 per theater). Its cume is $57.9 million.

Buena Vista Pictures' PG-13-rated fantasy actioner Pirates of the Caribbean: The Curse of the Black Pearl collected more booty, slipping to sixth place in its sixth week of release with an ESTIMATED $8.5 million (-35%) at 2,710 theaters (-460 theaters; $3,137 per theater). Its cume is approximately $247.9 million.

Universal Picture's R-rated comedy American Wedding plummeted four spots to seventh in its third week with an ESTIMATED $8.16 million (-47%) at 2,985 theaters (-210 theaters; $2,735 per theater). Its cume is $80.6 million.

Universal Pictures' PG-13-rated drama Seabiscuit fell three notches to No. 8 in its fourth week, taking in an ESTIMATED $8.12 million (-32%) in 2,462 theaters (+34 theaters; $3,300 per theater). Its cume is approximately $83 million.

Dimension Films' PG-rated Spy Kids 3-D: Game Over dropped three spots to No. 9 in its fourth week with an ESTIMATED $5.2 million (-46%) in 3,003 theaters (-385 theaters; $1,745 per theater). Its cume is approximately $96.8 million.

Sony Picture's R-rated buddy actioner Bad Boys II continued to move down the list to take 10th place in its fifth week with an ESTIMATED $3.2 million (-47%) at 1,785 theaters (-664 theaters; $1,793 per theater). Its cume is approximately $128.8 million.

The Top 12 films this weekend grossed an ESTIMATED $132 million, up 33.2 percent from last year's take of $99.1 million. The Top 12 films were also up 3.6 percent from last weekend when they grossed $127.4 million.

Last year's top three included: Sony's PG-13-rated actioner xXx, which stayed in first place its second week in a row with $22.1 million in 3,388 theaters ($6,526 per theater average); Buena Vista's PG-13 rated sci-fi thriller Signs, which held on to second place for two consecutive weeks with $19.3 million at 3,344 theaters ($5,790 per theater average); and Universal Pictures' PG-13-rated Blue Crush which opened in third with $14.1 million in 3,002 theaters ($4,720 per theater).