but isn’t it particularly weird that this picture is instagrammed, given the coffee-mug-theory (aka: we take pictures of beautiful, everyday, feel-good-stuff)? and that instagram pushes it on their twitter-feed where they normally promote weekend-hashtags and stuff?
I think there is an break/shift in what instagram is and can do with this.

You’re absolutely right, the “instagrammification” (meaning adding filter, the square format, the “beautification” of the boring everyday life) is something that we should think about when we are facing “real facts”. On the other side, I guess Instagram, as any company, wants to be gain influence in different networks of meaning. For them, the fact that the “news photos” are showed in instagram instead of, let’s say twitter (that seems to be used for more serious affairs) is positive since they gain social importance and that is definitely something we should be studying.