Hyundai plans hybrid to take on Prius

It would be Hyundai's first hybrid designed to be marketed exclusively as a hybrid, rather than a variation of a gasoline vehicle.

"We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said at a press event here.

Kim declined to provide details such as when the hybrid would be on the market.