Tommy Hilfiger POS Photo Shoot

TOMMYNOW SNAP APP

This Clio award winning TOMMYNOW SNAP app let's you experience shopping in a whole new way. Snap Tommy Hilfiger looks anywhere: in-store, from ads, on the runway [live or online], or use AR (Augmented Reality) and shop them instantly. Save them to your faves, create boards, connect with friends, and discover exclusive content from VIPs. I served as the UX/UI creative lead on both SS17 and FW17 iterations of the app in partnership with developers at Slyce. I also managed concepting, on-set filming and post production on all videos with Starr Media.

F18 Tommy Hilfiger Video

SS17 Out of Home Ads and Activations

I was responsible for the design, mechanical execution and color proofing for all North American OOH advertisements as well as a custom Vanity Fair TOMMYLAND fashion show World Trade Center Oculus activation. Filming and post-production in-partnership with Starr Media.

Tommy Hilfiger Uniforms Photo Shoot

Partnered with TH licensee, Fishman & Tobin, in creating a campaign surrounding their private school uniforms and gym clothing. Campaign shot by Franck Malthiery, set design by Sam Cook. Still life photography by Ben Alsop.

Tommyland Fashion Show

Creative mechanicals for the TOMMYNOW Tommyland fashion show in Venice Beach, California.

SS17 Gigi Capsule Standard Digital Units

Working with Magnetik, I art directed the creation and animation of Tommy Hilfiger's SS17 Gigi capsule standard digital units.

Tommy Hilfiger Mannequin Challenge Video

In-keeping with the 'Mannequin Challenge' trend, I art directed a complex, company-wide video complete with performers and special effects. I managed storyboard concepting, on-set filming and post production with BODEGA.