Here's What Ads Might Look Like On The iPad

Media companies are excited about Apple's iPad, which launches next month, as a potential way to save their dying magazine and newspaper businesses.

One way they'll eventually want to do that is by enhancing the advertising experience, so they can continue to charge high rates for ads. Some of that will be achieved through targeting an audience better than they were ever able to do in print. But some of it could be achieved through interesting, new ad technologies.