Let’s face it, they’re everywhere. You can barely take a few steps without being violated by their overt ploys just to get you to sneak a peek. No, we aren’t talking about the men who wear trench coats at the park, we are talking about the onslaught of marketing messages most people encounter on a daily basis.

In the business world, it seems no matter where you turn you will inevitably end up hearing the word “millennial”. While this may conjure visions of over-privileged narcissists with too many choices and no direction to some, the truth is that millennials are not only shaping up to be one of the most iconic generations in history, they are also completely changing the rules when it comes to business.