Forty-two percent of survey respondents indicated that measurement/ROI was their biggest mobile marketing challenge, followed by reaching the correct audience (34%) and data security (34%).

Marketers also face staffing challenges when it comes to mobile, with 68% indicating they have to prove mobile marketing’s positive ROI before they can hire more mobile marketing staff, the survey found.

iNeoMarketing‘s insight:

We think you could replace the word “mobile” with “marketing automation” or any other technology-driven marketing initiative. Goes back to the new vision of the Marketing Group: what are the areas of focus, what are the internal capabilities, what are the KPIs.

What is The Marketing Technology Alert?

The Marketing Technology Alert, created each weekday, summarizes the 12-20 best marketing automation-related articles, presentations, videos, infographics, etc., published by analysts, bloggers, journalists and other marketing experts. We go through 500-600 articles each day…so that you don’t have to!