Training

The challenge for today’s marketers is finding ways to engage effectively with customers on social media, in a truly conversational and authentic way. Our strength lies in making what is deemed complex by nature, easy to understand and to use. Storyboarding and social media workshops are designed with that in mind. We provide full-day or half-days workshops tailored to your business needs.

The goal of this workshop is to demystify the “Big Three”: Facebook, Linkedin and Twitter. We provide you with tangible, real life examples that you can use to get on the bandwagon, beef up your marketing efforts, and ultimately grow your online presence. Various case studies are discussed demonstrating that with a small network of fans or followers, it is possible to connect with the right people for your business.

Suggested Themes:

Facebook, Linkedin, Twitter: What are they good for?

Getting Set-up: Creating a compelling profile

Growing Your AUDIENCE: Building your following and engaging followers

(TWITTER, LINKEDIN), Building YOUR COMMUNITY OF FANS (FACEBOOK)

HOW TO INTEGRATE social media to your marketing STRATEGY.

THE eDITORIAL CALENDAR AND WHY every social organisation needs one

POST AND COMMENTARY GUIDELINES

Best Practices: What works, Real life examples, etiquette, PITFALLS

owned, EARNED and paid TYPES OF DISTRIBUTION channels

In a structured and convivial setting, we will help your teams engage with the empowered customer and have them talking about you and with you.