Why Wood You?

Do you remember reading about the introduction of the Gen2 pallet in one of my previous blog posts? We were so excited about offering this new and improved pallet and we had a goal of selling 10,000 pallets initially. We had performed all of the necessary tests on the pallet and we knew we had a winner. Next, we needed to gain real world experience about how the pallet would perform in the field and how the market would receive this innovation.

“Why Wood You?” as you may recall, is the name of our blog. Originally, it was a play on words because plastic often replaces wood in updated packaging systems. Also, “why ‘would’ you?” use other materials when plastic is the smart choice for improving your bottom line and being environmentally friendly?

2017 marks the 70th year of business for Robinson Industries. 70 years of servicing our customers to our very best ability. 70 years of laughter. 70 years of faith. 70 years of family memories. 70 years of valuing our employees. 70 years of learning and improving capabilities. 70 years of staying ahead of our competition.

You just graduated with a degree in packaging – congratulations! I actually recently graduated from college myself. (Although, not with a packaging degree.) I know firsthand the hard work and dedication you’ve put in over the years to your coursework. Now it’s time to enter the industry workforce.

The world of retail is about to get more organized, efficient and profitable thanks to custom reusable plastic packaging solutions from Robinson Industries. We recently solved a major retailer’s problem of how to best handle their products within their warehouses and distribution centers.

I’d like to welcome a very special guest blogger, Kennedy Shea. Kennedy has been employed at Robinson Industries for the last two years in various positions as she’s pursued her college education. This summer, she’s assisting me in the marketing department as a marketing intern. Trust me – she’s not the only one learning a lot this summer!

It’s 90 degrees and humid today in Michigan. Maybe I’m a little distracted at work thinking about how nice it would feel to jump in a beautiful Michigan lake. So, in my wandering mind I’m remembering with amusement some of the unusual uses I’ve seen for our products over the years.

Have you ever visited Beaverton, Michigan? Beaverton is the town closest to Robinson Industries. You may have been here during one of our famous 4th of July celebrations — complete with turtle racing at the Beaverton Tavern — or you may have been here to enjoy some fishing or camping along the Tobacco River.

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Contributors

Ronda Robinson Marketing Manager

The granddaughter of company founders Fred and Ardis Robinson, Ronda Robinson is committed to growing the family business. An employee since 1981, Ronda began her career at Robinson Industries in sales and now works as the company’s marketing manager. She holds a bachelor’s degree in elementary education from Central Michigan University and a master’s degree in labor and industrial relations from the University of Illinois at Urbana-Champaign.

Kennedy Shea Marketing Coordinator

Kennedy Shea began working at Robinson Industries at age 16, having held many different positions over the years. In 2018, she joined Robinson full-time as operations liaison. Kennedy earned her Bachelor of Business Administration degree from Northwood University in 2017 with a major in marketing and a minor in management. She completed her MBA from the Richard DeVos Graduate School of Management in 2018.