According to the news minute article, The Instagram page called Meme Yahi Banayenge, which has over 1,300 followers, features 117 memes, which smack of hatred against Dalits, Muslims and Dr. B.R. Ambedkar. The page has offensive memes against Bhim Army, Bahujan Samaj Party chief Mayawati, Jawarhal Nehru University and Kanhaiya Kumar, all who have been resisting the Bharatiya Janata Party. There are also several misogynist memes on the page.

In one of the offensive posts, the meme reads 'Dalit’s favourite superhero? Sweeperman', in which, Ambedkar is seen with a broom in a Superman costume. In another post, Ambedkar is seen crucified, with a text that reads “He died for our seats”. Taking a dig at BSP chief Mayawati, one of the posts says that Mayawati will become the prime minister in 2030 under the SC/ST reservation quota — a jibe at reservations. There are posts against the Muslim community as well.