None of us will ever have the traffic Google has to its search page (according to Search Engine Land in Dec 2012, 114.7 billion searches were conducted on Google’s search engine in that one month—80% of all the searches in the world.)

But here’s a neat concept. Every day Google is offering to share a bit of that traffic with you. And for free. Now that’s a great deal.

Despite the rise of social media, email remains one of the best tools to keep in touch with customers or leads.

Email is a powerful selling tool but it is only as powerful as your reach. Even a strong email list is expected to lose a quarter of its subscribers each year, as people move around and change their email address. This means even if you have a solid email database you need to continuously grow your list just to keep reaching the same amount of people.

To really improve your search engine ranking, you’ll need to incorporate both on-page and off-page SEO strategies. But what does this mean? Here’s an overview.

What is On-Page SEO?On-page SEO is the way you write content and code on your page.

On-page SEO all starts with the content. Without relevant content that captures your readers’ attention and keeps them on your website, no amount of keyword-seeding or meta-tagging will help. Once you have a solid content offering, make sure it contains lots of helpful links to related material, and use headlines, subheads, and even images to “tell” the search engine there’s some good stuff here – stuff that deserves to be indexed.

Facebook Insights is an analytics tool similar to Google Analytics but for your Facebook fan page. It is Facebook’s tool for analyzing and optimizing your Facebook page and can assist you in figuring out what works and what doesn’t.

The Insights DashboardWhen you access your Facebook Insights, you will see a dashboard overview of your Likes and active users. Your number of Likes are important but so are your user activity and demographics. Anyone can Like a page and never return, users that visit your page and share your content are the ones that are actually consuming your content and passing it on to their friends.

With the explosive growth of smartphones (like the iPhone) and tablets (like the iPad.) Web users are starting to spend a lot less time clicking away on their computers and a lot more time tapping away on their mobile devices.

Here are some quick facts on the growth of mobile and what to do about it.

– By 2014, more people will access the Internet on their mobile device (phone or tablet) than on their computer.

If you type any search term into Google, many results, particularly high-ranking results, will feature a video thumbnail next to the link. Google began focusing more on videos rather than simple text content a couple of years ago and continues to feature sites with video higher than others in their search results.

This can be disappointing if your site got bumped from the top Google results by a video page but it is also a great opportunity to jump up the rankings by simply adding video content to your site. Of course, if you want to rank higher in Google you will need to optimize your video with keywords which can be a bit more complex than basic content SEO.

Google, eBay, Facebook: what do they all have in common? They’re all Internet brands that are strongly tied to their domain names. Without their quirky, easy-to-remember web addresses, they’d be hard to find. Can you imagine having to remember “www.google-the-search-engine.com” every time you wanted to search for something online?

Domain names play a huge role in today’s business world. Even if you don’t plan to start an online company, your company most likely still have a website or a blog. It’s important to know what a domain name is and how it affects you.

So, you sent an email to your subscriber base, alerting them to a new product you think they’d be interested in.

After a week or so, you go to your email program to track the success of this campaign. You may be pleasantly surprised with an email open rate of 25 percent – after all, that is one percent higher than what the Direct Marketing Association says is the average open rate for B2B (business to business) email campaigns.

And, maybe you should feel pretty good about those results.

Except after you learn that email open rate statistics really don’t tell you how many of your recipients did actually open that email.

While a lot has been said about the demise of print media, many advertisers are still finding that magazines are more effective at driving web traffic than some new advertising platforms.

Magazines Are EngagingUnlike television and the internet where ads are usually seen as intrusive and annoying, magazine readers expect a healthy amount of related advertising as part of their content. In a recent study by Experian Simmons, magazine readers were much more receptive and paid more attention to ads than web users. More than 62% of people were interested in seeing ads in magazines while just over 50% were interested in web ads.