Cross-Channel Marketing

Marketing to Businesses

Plan and execute automated marketing campaigns with Oracle Eloqua

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers’ Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing‘s ROI.

Unify Data

While 89% of marketing leaders believe they must provide a world-class customer experience to differentiate their products and services in the digital age, only 20% believe they’ve had success in delivering on the promise. The main thing preventing their success is that today marketers cannot wrap their arms around the vast amount of customer and marketing data needed to provide a true 1:1 customer experience.

Send Relevant Messaging Across Channels

With marketing teams’ fragmented approach to data, content, social and cross-channel engagement, it is no surprise that this broken experience is passed onto our customers. About 78% of customers don’t receive a consistent experience across channels and up to 94% of customers have discontinued communication with a company due to irrelevant messaging.

Because it is part of the Oracle Marketing Cloud, it is possible for marketers to seamlessly integrate their Cross-Channel Marketing with an entire suite of comprehensive solutions to better unify customer data, engage audiences, and measure the success of marketing efforts.

Want to Learn More About Marketing Automation?

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