Trippy, the Pinterest for travel, launches brand pages and partners up with Chase and Hilton

Trippy, the social travel site, has just launched brand pages, following last month’s release of its iPad app. The site, which counts Randi Zuckerberg, Jason Mraz, Rachel Zoe, Tim Ferriss, Anthony Bourdain, Gary Vaynerchuck, Soleil Moon Frye and Andrew Zimmern as investors, is all about sharing travel ideas with friends and having them help you plan your next trip.

The new brand pages are only just starting to be rolled out, and feature Chase and Hilton, among others as partners. According to founder J.R. Johnson, Trippy is all about the “shift from using search to using social curation to find the best content.” This is the value proposition to brands.

More than anything else, it looks like Trippy is simply one more way for companies to interact with customers and build a bond — a trend that only seems to be growing. Trippy also looks alarmingly like Pinterest, ushering in the obvious “Pinterest for travel” comparison.