“Exploit Yourself talks about pushing your limits just for the sake of it. Who said life at the city was placid?”
The fictious Nike commercial has been directed by Carl Erik Rinsch. Animation and visual effects by Big Lazy Robot.
The song is The Big Gundown by The Prodigy, cover [...]

“Striving to achieve greatness, our hero runs while the city sleeps. No matter what obstacles life throws in his path, he never slows down in his pursuit.”
Directed by Mixtape Club, that is Chris Smith, Jesse Casey, and Michelle Higa. Executive producer: Michael Feder. Producer: Greg Bedard.
Creative agency: Nitro Group. [...]

Post-it notes people run on the windows of a store to boldly go where no man and blablabla…
Directed by Antonio Balseiro at Gazz and based on his previous work, Pixsale.
Director of photography: Santiago Melazzini. Music by Minivan. Animators: Carli Balseiro, Ale De Lamas, Pleii and Monroe.
Post production: Carli Balseiro, Pleii and Rafael D’Andrea. Executive [...]

A (not exactly recent) Nike campaign made for the United States market, another attempt to make soccer more palatable for the American tastes.
The spot is the work of Honest. And yes, is the same trick used more recently by Google in their Gmail: A Behind The Scenes Video. And yes, [...]

Some of us have their own rhythm, we just can’t accord on other people’s rhythm. We gotta run.
The short has been written, directed and animated in 2004 by Stefan Nadelman. It’s great how everything, except for the running man, looks almost inanimate.
The short is part of The Art of Speed, a production of Nike [...]

An amazing spot released online some time ago, a celebration of the will to go on, no matter what. Or something like that.
The ad was directed by Michael Mann (Ali, Heat, Manhunter and also producer on The Kingdom) at Alturas Films for creative agency Wieden + Kennedy, Portland.
Editor: Haines Hall at Spotwelders. Post production [...]

I was preparing something special for tonight, but I’m still not ready.
In the meanwhile, here’s a cool spot produced at Psyop and Blacklist, directed by Cisma and featuring the NFL player Troy Polamalu. Creative agency: Wieden + Kennedy, Portland.
Preparavo qualcosa di speciale per stasera, ma non sono [...]