Monday, February 16, 2015

I was just doing a little bit of housekeeping, and in the process, looked through the total number of requests that we've received and fulfilled via our K-12 Challenge.

Since the original idea back in 2009, when some nice teachers reached out asking for us to consider sending them complimentary stickers, because they didn't have budget with which to purchase them, we have received and serviced more than 1,000 requests.

Monday, July 22, 2013

On his vacation, he and the family were watching some episodes of Ray Donovan, a Showtime TV show starring Liev Schreiber, when lo and behold, there in a scene shot in a bathroom, there were some These Come From Trees stickers on the paper towel dispensers. How cool is that?

Unclear if the scene was shot on location somewhere that already had the stickers, or if the set dresser decided that they were must have additions! Either way, very cool.

Monday, June 10, 2013

I just love this visualization of the These Come From Trees purchase history overlaid by Zip Code on a map of the US.

Special thanks to my friend Jonah Berger, author of the awesome book "Contagious: Why Things Catch On", who thought that the viral nature of These Come From Trees stickers would be an interesting thing to check the virality of.

In the case of this animation, it's purchases since 2009, overlaid on their Zip Code, and weighted by purchase size.

So you can see when large purchase shows up (often times for a University, like the University of Washington, in Seattle), and then how that is preceded by certain purchasing behavior, and then succeeded by what appears to be accelerated purchasing behavior.

Like check out how Wisconsin goes crazy after the initial large purchase in early 2011, having previously been more sporadic.

Well, we totally forgot that earlier this summer, the University of Toronto purchased 10,000 stickers for use by their central facilities office to deploy throughout campus. How did we go and forget to blog that? So we're fixing it with this post.

According to an email conversation I just had with one of their facilities staff, the deployment went well, and they are happy with the results so far. I'm hoping to get some accurate numbers on usage impact, and hoping that it shows up in the 30% reduction range that we've seen before!

Saturday, November 6, 2010

Sarah Keller, professor at University of Washington, along with the University's Earth Club, are working with the administration and facilities department to deploy 3,000 These Come From Trees stickers throughout the school.

Some notes from the article: they're starting with campus classroom / lab buildings for now with 2,600 dispensers, as a pilot project. And last year, those 2,600 dispensers were responsible for $180,000 worth of paper towel consumption.

Very cool to see more and more institutions of higher education get behind this (like Seton Hall's project). Professor Keller, as a scientist, has promised to work with the facilities administration to track the impact of the program, so we can report it here! Hopefully it's in the neighborhood of the 30% reduction that has been seen by others.

It would be awesome if UW saved $60,000 in paper towel costs as a result of these stickers.

Buy "These Come From Trees" Stickers for posting in your neck of the woods!

Below you can buy packs of "These Come From Trees" stickers.

Suffice it to say, we figure $10 for 50 stickers is a pretty fair shake. 20 cents worth of sticker can save a tree's worth of paper each year, 100 pounds.

The charge is to cover cost of durable laminated stickers (to hold up to washing), postage, and fulfillment costs. Overages will be donated to Sierra Club.

From our field testing, each sticker deployed saves about a tree's worth of paper (~100 lbs.) a year. Crazy, isn't it? Buy These Come From Trees with Any Major Credit Card Via Paypal(No Paypal account? No problem. Look for the "Don't Have a Paypal Account?" section on the order page and use any major credit card. Shipping included in price.)