This evening, SpaceX will announce the identity of a mystery passenger who has signed on to travel around the Moon in the company’s Big Falcon Rocket, or BFR. This customer will be the first private astronaut in history to go to the Moon (if no one else beats SpaceX to it) and one of a few dozen individuals to have ever gone to lunar space.

While the announcement is intriguing, we’ve been down this road with SpaceX before. In February 2017, Musk announced that the company had signed two paying customers to fly around the Moon on the Falcon Heavy rocket sometime in late 2018. Very few details were ever given about who those individuals were; all Musk said was that they weren’t from Hollywood, and they had both put down a “significant…