Sky Mobile launches in UK

Sky Mobile – the UK’s newest mobile service – is now available to buy.

Research commissioned by Sky Mobile, suggests almost 20 million smartphone users in the UK are deliberately buying more data than they actually need each month for fear of being overcharged. Almost three quarters (72 per cent) of those buying unnecessary data end up losing around 1GB of their allowance every month. That’s the equivalent of losing out on downloading 200 songs or 500 photos; browsing 10,000 websites or watching two hours of video. One in five (21 per cent) say they have “no idea” how much data they have left at the end of each month.

Stephen van Rooyen, UK and Ireland Chief Executive, said: “We’re excited that Sky Mobile goes on nationwide sale today, which is great news for UK consumers. Right now mobile contracts are inflexible and confusing and we all know people are buying more data than they need to avoid those extra charges. With Sky Mobile we’ve provided the solution, offering flexibility and great value so our customers’ unused data will be theirs to keep and they can create a plan that’s right for them, month to month. And there’s even more benefits for Sky TV customers with free UK calls and texts, plus the ability to sync with their Sky+ box.”

Sky Mobile has been designed to reflect the way consumers use their phones today, with a combination of four key features:

Roll – customers can roll over any unused data into their online ‘piggybank’ each month, to use whenever they need for up to three years

Mix – customers can create a plan that’s right for them, which they can change every month

Save – Sky TV customers don’t have to pay for UK calls or texts with any Sky Mobile data plan, in one of Sky’s most significant deals ever offered

Sync – For the first time, Sky TV customers can Sync Sky+ recordings with their phone to create a personal playlist of shows they love to watch wherever they are

Later in 2017, Sky Mobile will expand its offering to include handsets from Apple and Samsung, as well as from other providers to be confirmed nearer the time.