HOQU — is a decentralized affiliate platform that brings together performance marketing model and blockchain technology. The goal is to create a decentralized eco-system to launch blockchain-based CPA services, from affiliate programs to affiliate networks and related products. By bringing together merchants, networks and affiliates, HOQU can drastically reduce costs of all market players and set new transparency and performance standards.

Market overview

In 2010-2016, the global market of online advertising was growing by 15-22% a year. According to Statista, Magna and eMarketer, the market will account for over $227 bln in 2017 and over $335 bln by 2020. During the next 5 years, the global share of online advertising is expected to grow from 36% to 50%. Affiliate marketing is currently a major online advertising model, both in terms of market share and growth. Affiliate marketing focuses on actual measurable result and provides payouts for target actions only. Although highly promising for all players, the market is facing tough challenges that undermine its growth:

● There are thousands of affiliate networks with their own affiliate bases. Integrating with them takes a lot of time, though. Becoming a part of one of such networks requires lengthy integration

● Today, merchants have to pay ridiculously high transactions costs and broker fees. For example, affiliates and merchants are charged 3-5% of advertising budget by payment systems, 15-25% by PA and CPA networks, and 5-15% by advertising platforms and services

● To make payouts to affiliates, centralized affiliate networks need from several days to 2-3 months.

HOQU advantages

HOQU can solve burning market problems

Drastic cost reduction at all stages. HOQU’s own cryptocurrency will allow to reduce transaction costs and fees charged by financial institutions and payment services. On HOQU, merchants can launch their own affiliate programs and work directly with affiliates, cutting advertising costs by 44%

Unlike centralized tracking platforms, we have no fixed monthly payments for using our decentralized platform. Blockchain solutions will allow to reduce user data storage costs. With user data stored on external platforms, HOQU will be able to set lower fees for affiliates and merchants. Merchants will only pay 0.5% of transaction value. Plus, HOQU modules operate independently. If one module fails or is hacked, other modules will continue to operate properly. This ensures high level of security for all platform participants.

No need to create your own software solutions. HOQU is a brand new tracker platform that enables users to launch their own affiliate programs and CPA networks absolutely for free.

No need to integrate with hundreds of affiliate networks. HOQU is a fully decentralized platform, meaning that a merchant simply needs to install an app to get access to all CPA networks and affiliates within HOQU platform.

Future of marketing. An increasing number of industries are switching to blockchain technology. Using HOQU to attract clients into those industries is an ideal example of performance marketing. For example, HOQU will be a great place for merchants searching for investors to launch an Token Sale run. With HOQU, companies will be able to acquire thousands of investors in a fast and easy way. Merchant companies will have every cent of their money spent wisely, with costs ranging from 1% to 4%

To affiliate networks, we can offer affordable, technologically superior infrastructure. HOQU will be the only platform where affiliate networks will be using blockchain and smart contracts.

Benefits for buyers

Costs down by 44% of advertising budget

Blockchain solutions leave almost no space for fraud

No need to integrate with multiple CPA networks to ensure full outreach

Merchant can work with any affiliates registered with any services within HOQU platform

All data are available in one personal account, regardless of the number of networks

Benefits for affiliates & CPA-networks

For Affiliates

Open merchant base

Fair and transparent smart contract transactions

CPS (Cost-per-Sale) model available

Fast payouts

For CPA Networks

Easy access, given free use and a vast pool of merchants and affiliates

HOQU team have an extensive experience in various business projects, e-commerce, digital economics, online advertising, affiliate marketing, and payment systems.

Alexey Shmonov — CEO of HOQU, entrepreneur, online advertising expert. Co-founder of one of Russia’s first affiliate networks Marketcall, Move.ru website, and multiple e-commerce projects. In 2011-2013, Alexey worked as operations director at TurkPay and integrated PayPass into the payment system.

Andrey Duzhnikov — CTO, co-founder of Marketcall and Move.ru. Has 13 years’ experience IT. Has worked with high-load services and neural networks. Manages IT and web development at Marketcall and Move.ru.

Maxim Anikeev — CMO (Chief Marketing Officer) of HOQU, entrepreneur, online marketing expert, CEO of PromoPage. Has more than 10 years’ experience in online marketing. Partner at several PromoPage-related projects. Co-Founder (Top-3 in Moscow) and marketing head of East Lines transportation company. In 2008 established LifeSpain.com.

Nice project! Looks very promising!Do you have bounty campaign? And one more question: do you have like an open-source code and stuff?Thank you

Hi! Thank you!Yes, we have bounty and will release the thread with full terms quite soonAbout open-source: This is our github page: https://github.com/hoqu-io where you can find all tech info about project