Public Education Partnerships: Viacom: Research

KNOW HIV/AIDS Research

Survey of African Americans About HIV/AIDS Media Campaigns

A new national survey of African Americans reviews aspects of the Rap It Up and KNOW HIV/AIDS campaigns, which are ongoing HIV/AIDS public education partnerships conducted by the Kaiser Family Foundation with Black Entertainment Television (BET) and Viacom, Inc., respectively. The survey seeks to look at the reach and impact of the campaigns. Rap It Up is the single largest public education effort on HIV/AIDS and related issues directed toward the African American community.