Research carried out on behalf of the VOD regulator found 88% of British adults think it important sites adhere to steps as set put in ATVOD guidance.

ATVOD last year investigated 23 notified ‘adult’ services, finding 13 to be in breach of the statutory rules because they featured hard-core porn material which could be accessed by under 18s.

Two of those found to be in breach have now closed and eight have made themselves compliant by placing all hardcore material behind an effective access control mechanism. Four services which failed to make changes according to the timetable set by ATVOD were referred to Ofcom, and three have now been fined a total of £160,000. Further investigations are ongoing.