In terms of what is worth the money or not when considering the right tools for marketing an online business, I look at value. The value areas I look at measures a resources effectiveness in terms of getting a site online and the cost of doing so. I also look at ease of use and flexibility of the tools. One thing I can say after many trials and tests with a variety of platforms, like Clickfunnels, Hubspot, ect I have seen the main features that these systems all need to work. I put these features together on what I call the Mindfactek Marketing Center page. Every thing here is set up as a 3 step process that will guide in setting up your business online from the ground up. Most gurus charge what we charge yearly up front and don't give the same level of support. Here is my face book live that I recently did on this subject.