With Spike Lee, Carmelo Anthony and Russell Westbrook in attendance on Monday -- along with designer Tinker Hatfield -- Jordan Brand walked media members and sneaker influencers through the design inspiration.

"With the ongoing evolution of the game shoe, I encourage our entire function to push the boundary when it comes to design, technology and performance," Hatfield said. "The Air Jordan XX8 shoe really is basketball’s answer to the concept car."

"Here's the thing: The Air Jordan XX8 might play great on court. If they do, I'll wear them things ON COURT," Jones added on Twitter.

The Air Jordan XX8 features a Jordan Flight Plate, designed to improve responsiveness, and Dynamic Fit Technology, which uses internal straps to provide support that moves and additional foot lockdown.