SBS hits the others for six

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The agonising last minutes of the cricket Test on Sunday night
gave SBS the biggest viewing audience it has ever achieved.

Between 9pm and 9.10pm, 2 million people in the mainland
capitals watched England beat Australia by two runs.

That capped a triumphant week for the multicultural broadcaster,
in which it achieved a prime time share of 10 per cent of the
national audience.

Normally SBS is delighted if it can manage 5 per cent.

While SBS celebrated yesterday, Seven went from euphoria to
depression. It had won the TV ratings week up to Saturday, with a
27 per cent share, and was expecting a huge audience for Sunday's
dramatised documentary on the Bali bombing.

But Australians went out of their way to avoid the Bali story.
Only 520,000 watched it in the mainland capitals, while 1.6 million
watched 60 Minutes on Nine and 1.5 million watched the
Big Brother Live Eviction on Ten.

With help from Backyard Blitz and the movie Two Weeks
Notice, Nine won the night, with a 31 per cent audience share,
while Seven managed only 20 per cent. Ten gained 23 per cent, the
ABC was on 14 per cent and SBS was on a personal best of 13 per
cent.