#RealtorsUnite: How to Create Business

On Monday evenings at 8pm central time, I am fortunate to be a part of a Twitter chat with Real Estate Agents across the country. It is a fun, lively group of Real Estate Agents that comes together to share ideas on what they are doing to grow their business, what is working, what isn’t working and even talking at times about how to protect themselves when showing homes to strangers. All Real Estate Agents are invited to participate and I highly recommend you do! Such valuable information is being shared every Tuesday and the camaraderie is inspiring! Check it out on Twitter here: https://twitter.com/hashtag/RealtorsUnite. When joining on Monday nights, all you have to do is find us using that link or the hashtag #RealtorsUnite.

The mission of #RealtorsUnite is:

The purpose of #RealtorsUnite is for #Realtors to have a forum to discuss issues we face, give support, and assist one another.

The topic for February 9th was about how to create business. It was a fantastic chat full of great info! There were also some great quotes which I have included at the bottom of this post so check them out!

What you do to create business?

Research my prospects and start making calls. I’m selling apartments for a client so I google prospects all over the US and start making calls. –Joshua Mansell

Trying to network more this year. Form good relationships with people. More face-to-face time. Putting more efforts into marketing, making it an event for people. So hard because its not instant gratification, but it works. –Kellie Tinnin

Personal Notes

ME TOO! Spent a fortune on stationary! Can’t beat the power of the handwritten note! –Liz Tardo

Personal notes work. Send them for everything. People like it. –Kellie Tinnin

How many of you are door knocking?

I haven’t knocked on doors but I am getting one on ones with FSBOs. A challenge but I like it. –David K. Harris

Does your brokerage have any listings in the area? Use that as your “in”. Plus with door knocking people (in good areas) care about what’s happening in the neighborhood with values. Go with another Realtor – much more fun than solo. My buddy @PhxREByTiffany and I door knocked about 100 doors last week & it was kind of nice! –Matthew Coates

Expired Listings

Liz Tardo has a great system for expired listings that has been working great for her. She is more than willing to share her process with any agent that asks.

The short version of her system looks like this:

I use direct mail! Handwritten notes are key! I use a system. Letters every week. If I sell/list in the neighborhood, they get additional contact!

Matthew mentioned that text capture sign riders work in the Phoenix market and he just started using them! He took a listing today and pulled 12 expireds to stop by in area. Got someone’s info who wants to sell in a few weeks.

Calling FSBO’s

A conversation was started about cold calling FSBO’s. A tough course of action considering the nature of the beast. I mentioned that Kevin Kauffman in our interview said that you have to do the basics in real estate to succeed. It makes sense. Both Ben and Joshua mentioned it is a struggle to do them when they have heard from 30 agents that week. Both Ben and Joshua work to show them why they are different. Ben asks them the tough question about what they are doing to market their home. Joshua lets them know up front there are no fees unless the deal closes. It was great to listen to Ben and Joshua talk about their frustrations and wins with FSBO’s!

Are you guys using social media for leads?

Everyone agreed that they are using their personal Facebook accounts to gain referrals from clients and friends. Most are still trying to figure out the Facebook ads and having them convert. Liz Tardo has had success posting ads for her open houses and having people show up!

What are you guys doing on a consistent basis to generate biz?

Monthly mailing to sphere of influence, items of value. Trying to be out and not behind a desk. –Kellie Tinnin

Are you guys tracking results?

Yes. My husband loves stats and helps me track everything so we know what works and what does not.-Liz Petroff

Landing Pages

I will use different landing pages for different marketing that I’m doing. If I door knock a neighborhood & drop off a postcard with homes sales. I will have on that postcard a landing page they would go to for their home valuation branded to that neighborhood. I try several types. Now using Home Value Leads rather than Market Snapshot. When it’s hyper local landing pages, not the town, near a 30% increase. When I door knock that exact neighborhood it’s on the front of the postcard. I do a specific landing page for each specific neighborhood. I use Facebook ads for this, but only into week intervals. Facebook frowns on overuse and loses its effectiveness. You’ll see it decline after 2 weeks. –Sean Anderson

Valuations are great! I think there is also an opportunity to try something different. I did this for people that clicked over to me from Inman http://marketingideasforagents.com/ipage/. I think agents can do something similar and provide great value in a landing page. –Jen Snyder

Great Quotes from the Chat

“Goal: ability to want to go somewhere/do something & know I comfortably can. All while helping people & have them love me.” –Francesca Vavala

“I don’t see myself as a solicitor. I’m keeping up home values in the neighborhood.” –Matthew Coates

“Seems many Realtors don’t discuss what’s working for them, perhaps in fear of duplication. That’s not what we do here. #RealtorsUnite” –Liz Tardo

“You don’t have to do it all, just a few things really really well.” –Matthew Coates

“Sometimes it’s hard to ask, but those closest to you WANT to help you and see you succeed.” –Sheri Whitt

“Once you own the confidence that you can remove their obstacles, you lose the intimidation.” –JenniferOJenni

Monday’s chat was great and full of information that can help agents all over the country! Please invite other agents to join us next Monday. Thanks to everyone that participated in this chat and especially our fearless leader and host Liz Tardo!

I was fed up with this very website. I was only getting a few email leads a month. Then I made one major change and generated 245 leads in 30 days. Sign up for my email list and I will send you my free case study on how to transform your website into a lead generating machine!

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About Author

Jennifer Snyder

I am a Real Estate Marketing Consultant, Coach and Blogger. I love to explore and create solutions to problems in order to make people’s lives easier, happier and more rewarding. This includes providing ideas, tools and tips to Real Estate Agents to help them learn and grow their business!

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