Our Story

From the start, we’ve made toys that appeal to the imagination, that do something new and surprising and funny. Along the way, we introduced baby gear. We’ve always kept our founders’ vision at the heart of what we do, and we remember what started it all--a smile. Today our mission remains the same: enriching the lives of young families, bringing joy to generations and nurturing what’s in each child’s unique nature. We hope you love reading our stories as much as we’ve loved making them.

Nurture their Nature

What hilarious, genius, awesome things are going through your child’s head as they develop? Find out with Fisher-Price!