Cadbury repeats OOH campaign for 5-Star

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6 Reviews - 4.00 Stars

Published On: Oct 18, 2018

By INSITE OOH team

Just after the summer holidays, global chocolate brand Cadbury has returned to the billboards of Greater Cairo with a new outdoor campaign for their famous “5 Star” chocolate bar.

Repeating the same artwork of their previous campaign last Spring and adding creative die-cuts of great vissibility, the regular purple backgrounds of the brand showcase the renowned chocolate bar, with their slogan “Will blow your mind” – along additional ad copy that describes the features of the bar “Caramel chocolate full of crispers”.

The campaign was launched during the first half of October and uses double-decker poles, large uni-poles and custom die-cuts across Greater Cairo.