New Zealand company slammed over tasteless Caitlyn Jenner sign

A New Zealand ad company has sparked outrage after they put up a Christmas sign featuring a photo-shopped image of Caitlyn Jenner and a reference to a “sack”.

Cranium Signage said they did not mean to cause offence when they put up the sign bearing the message, “I hope your sack is fuller than mine this Christmas”.

The slogan is written next to the famous Vanity Fair cover shot of Jenner, with a red Santa hat placed on top.

The company has been slammed for discriminating against transgender people.

“Transgender suicide rates are extremely high. If they had put a racist board up, would they have got away with it? They shouldn’t be mocking a marginalised sector of society,” Rebecca Jones, who has a transgender son, told Stuff.co.nz.

“My son faces transphobia every single day.”

The company has since reportedly donated to Rainbow Youth, an equal rights group, as an apology.