SpeedOnTheWater 2.0: A Go-Fast Site Redesign

Regular readers of boats.com editorial content, especially those who favor high-performance powerboating, know Matt Trulio’s stories well. Matt has been a regular contributor since the early days of this website. His go-fast expertise, his contacts in the high-performance realm, and his writing style make for authoritative and entertaining articles about one of the most exciting parts of the boating world.

In recent years – let’s say since the ebbing of the recession and the regrouping of go-fast boat owners and builders – Matt and his publishing associate Jason Johnson over at speedonthewater.com found themselves with the kind of problem it’s nice to have: They had too much to cover in the resurgent fast-boat scene and not enough website real estate to show it. New stories were disappearing too quickly off their home page to make room for even newer stories. In newspaper publishing that’s called “dropping below the fold.” In web publishing it’s called “cycling off the home page.” Either way, it’s not ideal.

The redesigned site features content modules that contain the latest stories under their headlines.

So they’ve redesigned their website with a whole raft of home-page modules that encompass different aspects of the game, with links to the latest articles and news stories in each module. It’s a good look. We’re sending Matt and Jason congratulations. If you’re a high-performance boater, or someone who wants to get into that side of boating, you won’t find a more dedicated and expert source of news and information… except, of course, for Matt’s features here on boats.com.