The New Business Imperative: Valuing Natural Capital

Key Message

Prioritizing ecosystems within business strategy will in turn cut costs, reduce risks, enhance brand and reputation, and grow revenues.

Source

O’Meara, Amy, Simmons, P.J., and Lapinski Michelle. (2012). The New Business Imperative: Valuing Natural Capital. The Corporate Eco Forum and The Nature Conservancy.

Purpose

Twenty-four major companies representing over $500 billion in combined revenues have agreed to incorporate ecosystems and biodiversity into their business strategies. The initiative is organized by the Corporate Eco Forum and The Nature Conservancy. This open-source e-report illustrates the tangible value that nature provides and features 24 new commitments by participating companies. It also outlines a practical action framework and highlights the best-available tools for companies wishing to follow suit.