Link Building

Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.

While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.

A rumor is spreading that you can get out of a Penguin penalty with a simple disavow file. In today's Whiteboard Friday, Josh Bachynski deconstructs that argument and starts a realistic discussion we hope you'll join in order to get at an answer.

A brand isn't really a brand unless it leaves a lasting impression. In this post, Hannah explores how to build a brand that truly means something to people, offering many examples of success along the way.

What does the future for link builders hold? The answer is that it's not just about links anymore. They will always be important but there is much more to the future and link builders need to think a lot bigger in order to be a part of it.

Event marketing can be incredibly beneficial to your business, but reaping those benefits requires careful planning and preparation. From meetups to conferences and more, this post walks you through everything you need to know (including the SEO!) to throw a truly effective event.

For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here's why nofollow links are more powerful than you might think.

Most link profiles include a majority of links earned from blogs. Especially given the recent controversy surrounding guest blogging, it's wise to diversify that portfolio, and this post shows you many ways to do so.