The Ultimate Guide to Social Media Image Sizes

So you’re a wizard at writing copy – great job! Unfortunately, even a tweet with the linguistic prowess of Wordsworth won’t get traction without a strong image. A picture tells a thousand words and you’ve only got 140 characters per tweet, you do the maths. Thankfully, you don’t need to be a graphic designer to nail social media imagery. The Ultimate Guide to Social Media Image Sizes is a simple and fast reference for anyone posting online. Bookmark this page, print it off, memorise it, get it tattooed on your forearm if you must. Just get this right – there’s no excuse!

Twitter

Profile Image

If you’re a brand, your profile image should be a clear pic of your company’s logo:

The image should be square, ideally 400 x 400px

Maximum file size 100KB

JPG, GIF and PNG are all acceptable

Header Image

The Header photo is pretty self-explanatory, it’s the image which sits at the top of your profile:

Best dimensions are 1500 x 500px

Maximum file size of 10MB

JPG, GIF and PNG are all acceptable

In-Stream Image

Every tweet should include an image. Tweets with photos get 313% more engagement than those without:

Minimum size to appear expanded 440 x 220px

Maximum size to appear expanded 1024 x 512px

Collapsed images show as 506 x 253px

Maximum file size for images 5MB

Maximum file size for GIFs 3MB

Cards

Cards should have rich, eye-catching imagery:

Lead generation card for desktop and mobile should be 800 x 200px

Website card for desktop and mobile should be 800 x 320px

Facebook

As the most popular social media platform in the world, your brand absolutely must have a presence on Facebook.

Profile Image

Your profile image should be a clear on-brand photo or logo:

Must be at least 180 x 180px

The pic will appear on your page as 160 x 160px

The thumbnail of this image will be 32 x 32px

Cover Photo

Use a little imagination when adding a cover photo. It’s a great way of humanising your brand with a picture of your team. Alternatively reiterate your brand image with some relevant creative:

Size on page 828 x 315px – your image will be distorted if it’s any smaller than this

Minimum size of 399 x 150px

An RGB JPG file less than 100KB gives best results

Images with logo and/or text are best as a PNG file

Shared Image

This is an image you share as an update. It’s unlikely all of your followers will see this. The more engagement you get, the more likely it is to have a greater reach:

Recommended size 1200 x 630px

Shown in news feeds with a maximum width of 470px

Shown on page with maximum width of 504px

Shared Link

There are two options with image links. They can either feature as a square with text beside it or alternatively as a large rectangle with text below. Image links allow more info to be shared, this includes a headline, display link and meta-description:

Recommended size 1200 x 627px

Square image minimum (in feed) 154 x 154px

Square image minimum (on page) 116 x 116px

Rectangle image minimum (in feed) 470 x 246px

Rectangle image minimum (on page) 484 x 252px

Facebook scales images under the minimum dimensions

Note: Single image ads for desktop news feed, right column and mobile should all follow the recommended size here of 1200 x 627px.

Carousel Ads

Carousel ads should feature between 3-5 visually captivating images.

The recommended size for all Carousel Ads is 1080 x 1080px

Note: All Facebook ad images should feature less than 20% text to achieve maximum reach.

Instagram

Instagram is a great platform for brands to display their personality and creativity. There’s naturally a lower click-through rate due to the platform only allowing links in bios. Having said this, it shouldn’t be neglected, especially for those with a millennial target audience:

Profile image is displayed at 110 x 110px

Image thumbnails appear on page at 161 x 161px

Image posts on Instagram can be up to 1080 x 1080px

Instagram scales these down to 612 x 612px

They’ll appear in feed at 510 x 510px

Landscape image ads should be 1200 x 628px

Square image ads should be 1080 x 1080px

LinkedIn

LinkedIn is the professional network to beat all professional networks. Depending on your industry, this could be your most important platform. LinkedIn has been updated very recently, these images are correct for the new updated version.

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