Our Readers

Quality Circulation

Excuse us for bragging, but our readers are special. We don’t claim to reach every Joe and Jane, no matter their demographic or socioeconomic makeup. We cater to a specific kind of reader—someone who is well-educated, affluent, is interested in business news and trends, and tends to be the decision maker in his or her company. If you’re after a shotgun approach to marketing, we’re probably not the advertising vehicle for you. But if you want the special reader we just described we can deliver that reader in the Inland Northwest, and do so more effectively than any other media.

The Journal of Business has been serving the Spokane and Kootenai county business community since 1986. Publishing bi-weekly, 26 times each year. Average issue distribution is about 14,000, and we reach more than 40,000 readers taking into account a well-documented pass-along rate of about 3 readers for each copy. No other publication in the Spokane area can deliver such a qualified, target audience.

Devoted Subscribers

The Journal of Business is habit-forming — 75% of our subscribers renew their subscriptions every year. This loyalty is further illustrated by the fact that 85% read 4 out of 4 issues. And despite being busy businesspeople our readers say they spend an average of 30 minutes with each issue of the paper.

Award Winning Coverage

The Journal has been recognized with over 250 writing and design awards by the Society of Professional Journalists, Media of the Year by the Spokane Board of Realtors and Washington State board of Realtors and "Best Newspaper" of its size in the United States and Canada by the Association of Area Business Publications.

CLICK HERE to see a comprehensive look at our readers, including demographics, habits, and business needs.