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If you’ve been working the trade show circuit for a while you know what it takes to be reach your targets and that is what’s expected of you. You know what needs to be done and if you are not careful it’s easy to start running on auto-pilot. You can recite your sales pitch in your […]

The growth of the internet, for better or for worse has affected many of the traditional ways to collect information, advertise oneself and do business. Many industries have been forced to adapt or to fade away. It’s Actually A Win – Win Situation. The Trade Show industry has benefited largely from the rise of the […]

5. The Sustainable Luxury Fair “We identify actors of change and promote innovative projects/products that are redefining the future” and they have being doing a great job at is so far. Focusing mostly on four areas which are the Marketplace, Contemporary Art Expo, the Future Lab, and Conference. The exhibition has over 5000 visitors […]

The Language of a Smile We know this language. We have spoken it for centuries. We learned that it opens doors and makes friends. The universal act of a smile is recognised by everyone. It communicates kindness, goodness, and sends a nice feeling to those who give it and receive it. A smile is understood […]

People-watching at a trade show is second best to only an airport or a department store. You see all kinds. However, we’re not talking about the trade show attendees here, we’re talking about the booth staff. Yes, you, with the company shirts and chinos! If you are a seasoned exhibitor, then you know how […]

We were curious and began wondering when and where trade fairs (also known as shows, expos or exhibitions) all began. As you know a huge amount of money, both in the actual exhibitions as well as the marketing of the events, is invested in these fairs. These trade or commercial events are specifically put […]