THE JOLLIBEE GROUP OF COMPANIES

The following are the highlights of JFC’s results of operations for the quarter and year ended December 31, 2013 based on its unaudited financial statements:

Financial Summary

Quarter 4

Ended December 31

Year to Date

Ended December 31

2013

2012

% Change

2013

2012

% Change

System Wide Retail Sales

28,867

25,353

13.9%

104,090

92,271

12.8%

Revenues

22,429

19,560

14.7%

80,263

71,059

13.0%

Net Operating Income

1,937

1,327

46.0%

5,873

4,345

35.1%

Net Income

1,555

1,206

29.0%

4,694

3,712

26.5%

Net Income Attributable to Equity Holders of the Parent Company

1,517

1,261

20.3%

4,641

3,727

24.5%

Earnings per Common Share – Basic

1.442

1.206

19.6%

4.421

3.577

23.6%

Earnings per Common Share – Diluted

1.414

1.200

17.8%

4.331

3.513

23.3%

*Amounts In PhP Millions, except % change and Per Share data.

Jollibee Foods Corporation’s net income attributable to equity holders of the parent company rose by 20.3% in the 4th quarter over the same period year ago. Net income for the whole year of 2013 amounted to Php 4.6 billion, up by 24.5% versus 2012. System wide retail sales, a measure of all sales to consumers, both from company-owned and franchised stores rose b 13.9% in the 4th quarter and by 12.8% in 2013 reaching Php 104.1 billion.

Annual Reports

A brand is like a person. It is truly unique. Its name clearly reminds of some things; to consumers – its benefits, its promise of high quality. Branding is about creating that identity. At Jollibee Foods Corporation, we create and serve great tasting food. Always, the food taste must be worthy of the brand name. Through concise and catchy taglines, we communicate to consumers the brands’ promise of high quality.

Jollibe Foods Corporation (JFC) continues to create lasting and memorable moments with family and friends as it shares the joy of eating locally and around the world. With its store network exponentially growing in numbers, JFC has set its sights on bigger dreams for future expansions. JFC seizes the dream of putting up each brand in interesting key locations across the globe, to delight the diverse palates of the international market. Visualizing these aspirations with artistic renderings, JFC shares its imagination and bold dreams towards its Drive to A Greater Future.

Sharing a meal is more than just dining on delicious food. It is about spending time with family, friends, and colleagues. Jollibee Foods Corporation (JFC) understands this and strives to make each dining moment a delightful experience. With its diverse variety of brands and food choices, JFC reaches a broad range of customers from different walks of life all over the word – truly spreading the joy of eating to everyone.

What makes a brand? More than just a name and a logo, a brand has character. It can be formal or playful, aged or young, traditional or modern, elaborate or simple. A good brand does not just deliver its benefits. It does so with distinctive style! The brands of Jollibee Foods Corporation serve great tasting, great value food. They provide dining experience in a place designed to delight in a way that is consistent with the brands’ character. In this annual report, we feature our restaurants showing the different personalities of our brands.

THE WORLD IS GLOBAL, BUT ITS TASTES ARE LOCAL. People adapt foreign foods but change them to their tastes. This is natural. Taste preference along with those of aroma, texture, and presentation evolved over hundreds of years, influenced mainly by the kinds of plant and animal food that grow in their geography. Local preferences are hard to change.

This presents challenges and opportunities for those serving food in many countries. They should understand and satisfy the local tastes. If they do, they would have new markets. Their array of cuisines and flavors would also expand, giving them even more chances to serve a wider variety of food to other peoples in other places. For Jollibee Foods Corporation, this is one of the meanings of “growth”.

JOLLIBEE BEGAN WITH TWO ICE CREAM PARLORS in Manila in 1975. It became a formal business enterprise on January 11, 1978 with the establishment of Jollibe Foods Corporation. Since then, JFC had grown to become the largest food service company in the Philippines and one of Asia’s most promising food service enterprises.

Even in its earliest years, Jollibee brand was not just about convenience and affordability in eating out. It has always been about great tasting food in a fun and wholesome place. It has a great place for celebrations

These qualities have become parts of the character of all brands in the Jollibee Group.

In 2008, Jollibee Foods Corporation is celebrating its 30th year of official existence. More meaningfully for its employees’ they are celebrating 30 years of doing a fine job og enhancing customer celebrations!

In this annual report, Jollibee Foods Corporation features customer celebrations patronizing our products in and outside of our stores.

When people look at our logos, what quickly comes to their minds? Most likely, images of Jollibees Chickenjoy and Yumburger, Chowking’s Chinese noodles, Greenwichs pizzas and pastas, Delifrance’s freshly-baked breads, Red Ribbon’s cakes and pastries, Yonghe Kings soy milk and dough sticks, and Chun Shui Tangs tea drinks. But logos aren’t simply about products. Logos, and the brands they represent remind people of the brands’ promises. Like a distinctive flavor, texture, juiciness and aroma of familiar food products; the liveliness, colorfulness, cleanliness and atmosphere of fun and customer delight in the dining place; the ready smile, warmth and courtesy of the store crew.

As a profound definition, a brand is a promise to a certain delightful experience. For this 2006 Annual Report, we take a closer look into the leader brands that make up the Jollibee Group. We invite our readers to take this journey with us, how we communicate the brands’ promise through effective marketing; and how we ensure that the brands’ promise is delivered always, and even betterthrough constant innovation and improvement in products, service and store design. This is our art of marketing. It helps explain why the Jollibee Group has become a group of leader brands. It gives more insight into why our brands keep on achieving superior performance in the market place.

Passionate dancers, a violinist, a nature lover, a church lector, an aspiring artist, a cyclist an extreme climber, a baseball player, an NGO volunteer, a rising star and a photography enthusiast. They are people in Jollibee Foods Corporation. They live theirs fully with their varied interests. But they are also ordinary people who enjoy the simplicities of life. The people of Jollibee Group are ordinary people. What makes them stand out are their characters and the values they apply in daily life.

Everyday, 1.7 million people enjoy our great tasting food in our happy and fun restaurants. When they stand before the counter, they already know more or less what they want: the crispy Chicken Joy in our Jollibee store, the rich flavored Halo-Halo dessert in Chowking, the Primo Pizza in Greenwich, the French Baguette in Delifrance, or the Deep Fried Dough Stick in Yonghe King. They want to repeat the delightful dining experience they have whenever they come to our restaurants.

On cover is 17-year old Miss Astrid Isidoro, a first-year college student in St. Paul University System in Quezon City, taking up Business Management.Like so many other people of various ages, she enjoys dining in restaurants run by Jollibee Group of Companies. Astrid represents the young population of the Philippines… and of Asia.

Jollibee is a major international brand with its heart in the Philippines and its strength born of Asian pride. Uncompromising in its standards, flexible and responsive, every outlet in the Jollibee chain offers customers wholesome fun and affordable, superior tasting food served in a bright, clean and imaginative environment.

The financial information in the report in this site, in the opinion of management, substantially conforms with the information required in the “17-A Report” submitted to the Securities and Exchange Commission. Copies of the report may be obtained free of charge upon written request addressed to the Office of the Corporate Secretary.

Have a Slice of Our Success

Joining the Jollibee Group is a winning investment. Through the years, we have developed into a company with the image that prizes customers above anything else. This is due to the fact that we are always up to date with current consumer trends, keeping a keen eye to what our customers are looking for. We constantly introduce new products, we keep in touch with our customers through various programs and promotion and we develop marketing campaigns that touch our customers’ sentiments.

At present, there are more than 900 Jollibee stores worldwide and more than half of these are operated by franchisees. However, demand does not wane and opportunities still abound in various markets both domestic and international. Jollibee operates more than 100 stores outside the Philippines and present in 8 countries- USA, Hong Kong, Brunei, Vietnam, Saudi Arabia, Qatar, Kuwait and Singapore.

Winning Investment

The Three B’s to Attaining The Company Vision

We at Jollibee have always envisioned the company to become the dominant fast food chain in all the territories we operate in. This vision is the compass that guides us in carrying out our three B’s:

Boost the standards of the fast food industry

Build brand satisfactions; and

Broaden our reach to customers

The #1 Employer in the Philippines

In a survey made by the Hewitt Associates, as cited in the Far Eastern Economic Review and The Asia Wall Street Journal, the Jollibee Group was the only Philippine Company that made it to the top 20 of Asia’s Best Employers list, ranking #16. We also ranked 3rd among Asia’s Most Admired Companies in 2000 and we were cited as #1 in Overall Leadership among Top Ten Philippine Companies. Recognizing our drive and our entrepreneurship, we were also named the “Global Growth Company” by the World Economic Forum. Moreover, we are recognized as The Most admired corporation in the Philippines by Asian Wall Street Journal Review 200 (formerly Far Eastern Economic Review 200) for 7 consecutive years (1998-2004)

Ranked 6th in the 2008 Finance Asia Poll for Best Managed Company and Best Corporate Governance.

Selected in 2006 as the Most Admired Company in the Philippine through a survey conducted by the Asian Wall Street Journal. This was the 8th consecutive year that JFC was chosen for that prestigious recognition.

Selected in 2005 as “The Best Consumer Goods Company in Asia” by Euromoney, a financial publication in London UK based on a survey of investment analysts and researchers in the region – on strength of its management, growth potential and quality of earnings.

Zenith Foods Corporation, the commissary plant of Jollibee, was adjudged the National winner of Meat Processing Plant AAA category in the search for Best Meat Establishment of the National Meat Inspection Service.

In 2011, Jollibee voted as Trusted Brands in the Family Restaurant Category for the second year in a row.In 2012, Travel + Leisure magazine names Jollibee as one of the world’s best fastfood chains

Other Recognitions:

“The Best Company in the Philippines” (for 7 consecutive years including the latest year of 2004) based on a survey conducted by the Asian Wall Street Journal 200 (formerly the Review 200)

“Overall Best-Managed Company in Asia” in 2004 in the medium market capitalization category based on a survey conducted by the Asia Money.

In 2004, JFC’s Chairman and CEO was named the Ernst and Young’s 2004 World Entrepreneur of the Year.

In 2010, Jollibee’s CFO Ysmael Baysa named as Finex’s CFO of the Year

In 2012, Jollibee was one of two Filipino companies cited in the Asean Business Awards as the “Most Admired Asean Enterprise” (Innovation category)

A Well-Loved Brand

While our awards and achievements already say a mouthful about us, the true test of success is how well we are loved by our consumers. Customer satisfaction has always been key to our success. Never losing sight of our goals, In the Philippines, Jollibee has grown to be one of the most recognized and highly preferred brands. We are now the market leader among fast food chains, claiming a market share that totals to more than half of the entire industry. Furthermore, Jollibee is expanding market coverage with the vision to be a truly global brand.

A Reputable Fast Food Chain Company

The Jollibee Group is a reputed leader and innovator in the fast food industry. Franchise opportunities with us comprise three market segments; namely the Chicken & Hamburger chain (Jollibee); the Pizza-Pasta fast food segment (Greenwich); and the Oriental Food market (Chowking). Recently, we have welcomed into our family, our latest acquisitions and master franchise in the Philippines — Red Ribbon, Mang Inasal and Burger King. In China- Yonghe King, Hong Zhuan Yuan and San Ping Wang. Furhermore Jollibee entered into a joint venture in Vietnam- Highlands Coffee and Pho 24.

Application Requirements

Philippines

If you have…
Good community standing
Strong leadership and people-handling skills
Willingness to devote time in managing the restaurant
Can successfully complete the required training program.

…then you have what it takes to be a franchisee of Jollibee!

Apply now for Jollibee franchising! Just follow these steps:

Download and print a copy of the Franchise application form.
Please make sure to fill-out the form completely.
Prepare a proposal containing the following documents:

Upon receipt of application, this will take 1 month of processing. However, submission of an application form does not obligate you or Jollibee in any way. It is just the first step in the application process, which is an evaluation of your proposed location.

Jollibee franchise ranges from Php 25-35 Million.

Details of investment cost, return of investments and other franchising details will be discussed with you once your application has been approved.

International

If you are …
An entrepreneur who is self-driven
Willing to devote time to oversee the day-to-day operation of his restaurant
Willing to undergo full-time training on restaurant operations
Ability to fund the investment requirement
Minimum net worth of $5,000,000

… then you have what it takes to be a franchisee of Jollibee!

Apply now for Jollibee franchising! Just follow these steps:
Download and print a copy of the Franchise application form.
Please make sure to fill-out the form completely.

Submission of an application form does not obligate you or Jollibee in any way. It is just the first step in the application process, which is an evaluation of your proposed location. Actual Selection of a franchisee is always in Jollibee’s sole discretion.

Investment cost range: USD 450-800K *

*Details of investment cost, return of investments and other franchising details will be discussed with you once your application has been approved.

FAQ’s

Philippines

Willing to devote time to oversee the day to day operation of his restaurant;

Willing to undergo a full time training on restaurant operations;

Ability to fund the investment requirement.

How much is the investment required for a Jollibee restaurant?

The financial requirement depending on the final store size and facilities ranges from P25 to P35 Million. .

What is included in the investment?

The investment includes the construction of the store, kitchen equipment and facilities, furniture and fixtures, air-con system, signage, and pre-operating expenses.

Does Jollibee provide financing for the franchise?

No. Jollibee does not provide any financing.

If I don’t have a site or a location can I apply for a franchise?

Yes, you can still apply, but only applicants with applied sites will be processed by Jollibee for now. In the meantime, Jollibee will include you in its data bank of interested applicants without applied sites.

Can a corporation apply for a franchise?

We award franchises to individuals only. Upon approval of the franchise, this individual can organize a corporation where he must have clear majority ownership.

How much is the return on investment?

The restaurant profitability is dependent on several factors such as sales, market potential, investment and the ability of the franchisee to control his operating expenses. Other questions on financial viability will be discussed only during the interview process.

What is the required lot size or floor area?

The size of the property required for a restaurant is dependent on the store model that will be developed in a particular market.

How long is the training program?

The franchisee is required to successfully complete a 3-month full time Basic Operations Training Program (BOTP) at a designated training store.

Who will provide the manpower to operate the restaurant?

Jollibee will assist the franchisee in the recruitment and training of its management team. However, this team will be employees of the franchisee who is responsible for their salaries and benefits while on training.

International

What are the qualifications of a Jollibee franchisee? Following are qualifications Jollibee looks for in a franchisee:

An entrepreneur who is self-driven

Willing to devote time to oversee the day-to-day operation of his restaurant

Willing to undergo full-time training on restaurant operations

Ability to fund the investment requirement

Minimum net worth of $5,000,000

How much is the investment required for a Jollibee restaurant?

The financial requirement depending on the final store size and facilities ranges from USD 450-800K

Yes, you can still apply, but applicants with applied sites or have the capability to acquire sites will have an advantage.

Can a corporation apply for a franchise?

We award franchises to individuals only. Upon approval of the franchise, this individual can organize a corporation where he must have clear majority ownership.

How much is the return on investment?

The restaurant profitability is dependent on several factors such as sales, market potential, investment and the ability of the franchisee to control his operating expenses. Other questions on financial viability will be discussed only during the interview process.

What is the required lot size or floor area?

The size of the property required for a restaurant is dependent on the store model that will be developed in a particular market.

How long is the training program?

The franchisee is required to successfully complete a 3-month full time Basic Operations Training Program (BOTP) at a designated training store.

Who will provide the manpower to operate the restaurant?

Jollibee will assist the franchisee in the recruitment and training of its management team. However, this team will be employees of the franchisee who is responsible for their salaries and benefits while on training.

Training Program

There is a measure of comfort to be derived from the fact that a mother company or franchisor will provide continuing support to its franchisees.

Even before a new Jollibee franchisee gets started with building his restaurant – he undergoes a Basic Operations Training Program (BOTP). This training is supplemented with other programs that will enrich the franchisee’s management and analytical skills needed in the operation of the restaurant.

Other foundations necessary for a restaurant to take shape – such as store layout & design, equipment specifications, furniture & fixtures and construction management are among some of the major areas where Jollibee provides its support.

In addition, creative advertising & marketing programs, product development, manufacturing & logistics facilities provide the framework to support its growing network of stores. Field personnel will render consulting services once the stores are operational.

This exciting mix of profitability and initiating an influx of employment opportunities for the community has encouraged many entrepreneurs to establish franchises not just in Metro Manila but in the different provinces in the Philippines and in countries across the globe.

Jollibee’s 29-year success is most definitively attributed to its franchising system and the quality of its franchisees. Jollibee franchisees uphold the company’s stringent standards in food quality and service.