Pasadena Rose Parade

We built a castlethat both a botanist anda princess could love.

telly-award winner

We built a castle that both a botanist and a princess could love.

FiveCurrents has a long and glorious history with the Pasadena Tournament of Roses Parade. At the turn of the Millennium, we produced the first-ever human float, a mammoth spectacle with 2,000 participants, for the parade’s opening show. We returned in 2005 withCinderella’s Castle, a float created entirely of roses.

In 2014, the Rose Parade asked FiveCurrents to produce Opening and Closing Spectaculars based on the theme “Dreams Come True,” winning a Telly Award in the process. In 2015, FiveCurrents returned as producer and creative director of the Opening andClosing Spectaculars, themed “Inspiring Stories” highlighting the people makinga difference in the community.