Posts Tagged 'media'

I decided to have a little fun this weekend with one of San Francisco’s tech companies, FourSquare. The family decided to take a run out to In-N-Out burger in Daly City and as usual, daughter and I sat in the car while wife scoped out the place to put our order in and see if there was a table available. I had some time on my hands, so I pulled out my iPhone and started tapping away.

I pulled up FourSquare to allow me to check into In-N-Out burger. I’m not really sure why I do this. I don’t get anything for it and FourSquare gets lots of data from me and everyone else who uses it just to give me a badge-like picture for checking in at a lot of places. I at least got an Apple TV from Viggle, so today it was time to have fun with them.

As I was checking in I noticed the picture icon where you could take a picture of the place you’re checking into which gets added to the list of pictures for that particular place. I happened to notice something really fun. It was so fun that I had to make the Dr. Evil face. It gave me a choice to add a picture from my library. Oh dear, what have they done now. So I can add a picture of anything I want to the place I’m checking into. Me being the rebellious type decided to choose a picture of a taco that I had on my camera. I know. It’s not the most rebellious thing to do, but it was a start.

I could see something that was at our disposal where you could make a statement with your check in. You could get a picture of drunk fails and post that to a bar you frequent. A herd of cows would be appropriate for a check-in at Costco. Come to think of it a herd of cows would be fun to post at a gym. PETA [People for the Edible Ethical Treatment of Animals] would have a field day posting pics of slaughterhouses at meat friendly places. I posted a picture of my old roomate’s dog Bear licking her lips with a beer in front of her looking like she’s about ready to pass out to my check-in at Krispy Kreme doughnuts because when you look like that what kind of food sounds really good.

These are places that I like. Imagine what I could do if I was given bad service at a place I checked in to? Pictures are worth a thousand words and I think there are many ways that FourSquare can now beat out Yelp.

I don’t buy stocks and now I have an even better reason not to. Facebook managed to have one of the worst and most embarrassing IPO’s in history. I do follow stocks, mostly of tech companies I like and noticed that the day Facebook opened and its stock took a dump so did everyone else’s. Apple faired the best, but it still has sunk.

Social media has lost the game now. It’ll still be around, but it will be a smaller group. I’m hearing about all these new social media apps where you can share pictures, video, your location so stalkers can find you. There’s a new one everyday. There’s even a Social Media app for people who don’t like to use social media, it’s called Google+.

I doubt Facebook will go away anytime soon, but it’s certainly going to be hurt by the damage it’s caused to all the tech companies. Most of which are in the Bay Area. Now those companies that are privately held will have a much harder time getting investors and especially if they’re a social media start up. Mark Zuckerberg has figuratively screwed the pooch with this IPO. Sure he made money from it and he already had money, but I’m sure his investors will be poking him very shortly to answer for this debacle. Many investors have also invested in other tech companies and they’re probably all sweating like a man on his way to the gas chamber.

The value of Facebook stock has dropped 25% in the first week and people are thinking it’s going to keep going in that direction. It doesn’t do much besides let you find people you haven’t seen in years to become friends again, yet meet up with face to face. It’s going to be interesting to see where this turns in the near future. People already didn’t like Facebook for the changes it made and how it made things you wanted to keep private to only your close friends public to the world. If you haven’t done so already it would be a good idea for you to check what your page looks like to the public by going to the Activity Log and choosing View as…

You might be surprised at what you see. I’ll still stay on Facebook until the new whiz bang site comes along, but it will be interesting to see how long that is.

My wife tipped me off to an article after I read a newspaper article about how tech savvy businesses are asking people their Klout scores in job interviews. I have been asked my Klout score on at least two interviews and I believe their influence in social media is unfair as well as unjust and I’m going to get into that area now.

I heard about Klout [which wordpress keeps automatically changing to clout so it isn’t as influential as it may want you to think it is] through some of my friends on twitter, so I jumped off the bridge because they did and joined up with said website.I started out with a score in the high 40’s which slowly moved up to 67. I thought it was pretty good at the time and then they changed their algorithm and I dropped down to 50 overnight. As a matter of fact, I noticed that everyone I saw on Klout that I had influence with dropped overnight. This was kind of like devaluing the dollar and then having banks tell you that the $10,000 you had in savings is now only $5,000. The company is acting recklessly yet companies who value social media take it seriously.

I have clout. When I walked into a Mayoral debate, several of the candidates for mayor knew me on site and walked up and shook my hand. Some didn’t because I had spoken ill of them and had even had their campaign coordinators call me to speak with me. There are many restaurants and businesses in San Francisco that when I walk into them the owners know me by name and welcome me. Some even ask my opinion on new dishes they are thinking of selling. I’ve got clout. My Klout score on the the other hand speaks differently.

Klout says it takes it’s information from many different social networks such as Facebook, Twitter, LinkedIn, FourSquare, etc. Recently it’s said that it’s new algorithm uses only the four previously mentioned sites, but I disagree. I have many posts on Facebook, LinkedIn and FourSquare, but have recently declined in my twitter posts to maybe once or twice a day and noticed my Klout score decreased daily until one day I posted four tweets and it suddenly jumped up a point. Some of my fellow twits decided to do a test one day and we started a conversation on twitter about Klout going back and forth and the next day I had jumped up 5 points.

Klout is highly weighted towards twitter usage. That has become obvious and I defy them to prove otherwise. This website has reached out to hundreds of thousands of people around the world. I am known, yet there are people data farmed on Klout who are shown to have influence on topics that A: They know nothing about and B: are not on Klout. When I joined it took me over a month before Klout showed that I have influence on several topics. The topic that I have the most Klout on according to the website is Smartphones. The least amount of Klout I have is on San Francisco. While I love my iPhone I regularly write about San Francisco so I think it should be the other way around. They aren’t taking this blog into account. I am one of the few born and raised San Franciscans who writes about San Francisco. I would think Woody LaBounty of the Western Neighborhoods Project should have more Klout on San Francisco than me, but his score is only 21 and his topic of influence is Geneva. I don’t know if that’s the street or the city in Switzerland, but something is not right here.

Klout is currently in beta so nobody should be taking it too seriously, so it seems strange to me that there are companies looking for people with social media skills that ARE taking Klout seriously. If people are going to use Klout they should seriously consider it’s value with a large Siberian salt mine at the moment.

I don’t have lots of money to play around in the stock market as those who saw my broke-ass of the week feature on the brokeassstuart website. If I did, I’d put it into Apple because even when things suck, they go up. Now there’s a website for people who would like to buy stock in their social media friends and hopefully gain a profit. It’s kind of like fantasy football for the stock market lovers.

What you do is sign up and connect all your social media sites to it so they can check it out and see how much you’re worth. After I finished I had started at somewhere around $11e [e being, eaves, the name of the empire commerce currency] and noticed that people started buying shares in me. I’m hooked up in a lot of sites, not just twitter and Facebook, but instagr.am, youtube, foursquare, LinkedIn, etc so I guess that’s why it showed my value at an increase of +7.217. That’s a lot higher than some of the bigger names out there.

I’m still not sure what you can do with what you earn, but I started to buy shares in friends of mine who are on twitter and Facebook who have good increases. I’ve never had money to invest in the stock market, though I did have an great-aunt who gave me her shares in a steel company that was sold and cashed out and I got $10k with no money invested so I can’t complain there, especially since he put me through college way back when…

This seems like a very interesting experiment since after I joined klout.com within a week I was asked in five different interviews what my klout score was. Who knows, in the future people will be asking what your social media stock price is at. Maybe if I’m lucky I’ll break 400 like Apple at the end of the month, but I have no idea what the highest valued social media geek is worth at the moment. I’ll need to do more research. If you join and want a good return on your investment with the e that they give you look up BBTB since that’s the abbreviation of my stock. It’s climbing quickly. Since I’ve started writing this article my stock has jumped over 10 points overnight.

I’ve been thinking about this for awhile and I finally broached the topic on Twitter yesterday and was surprised by the response. I’m getting a large amount of people in San Francisco and beyond who read this website and I’ve finally decided to get out of the house and meet up with some of my “foreign corespondents” in San Francisco. That is the other bloggers, citizens, fans, readers and even the haters of this website.

Since I’m a Sunset redneck, it only made sense that I have the meet up in a suitable Sunset establishment. Also since I want to give some of the people from out of town a chance to prepare I’m going to not try a flash mob type of thing with a meet up tonight @ Uncle Fucker’s Chuckle Hut! but actually give you a few months warning. I like to plan ahead and I want to find a place that can handle the people who will come. Judging from last night’s twitter replies of over thirty people I suspect I will get a good amount of people to show up so I’ll actually have to approach a place and tell them what I’m doing. First stop will be the Blackthorn Tavern @ 9th and Irving because not only do they serve Boddington’s beer, Magner’s Cider, and have a DJ, but on Sunday’s they also have a BBQ going.

I’m thinking sometime during the San Francisco summer which falls right after the rest of the world’s summer meaning September. We should have good weather then and that’s the month of my birthday so what better excuse to stage a party. So I’ll be visiting the venerable Blackthorn Tavern in the next few days to discuss with them having a meet up there and see what they say. I want to see all the local blogger’s, politicians, scoutmobbers, miscreants and hipsters from all over the city to come to this event so make sure to mark your calendars for sometime in September for this get together.