Both unmanaged and managed business travelers are turning to their own mobile apps for bookings presenting an opportunity for previously non-travel apps to increase their own value by adding travel-related tools.

The announcement comes two months after OLSET entered into its first partnership with calendar app Any.Do. Any.Do users can search through in-app personalized hotel suggestions based on their upcoming business trips. OLSET keeps track of users’ bookings and tailors its hotel suggestions based on user preferences and behavior.

Users can book the hotel directly within the Any.Do app, but the feature is available only on Android at this time.