Lucy Watson has hit out at a turkey farm owner who was terrorised by vegans on today’s This Morning.

The former Made in Chelsea star clashed with Greendale Farm owner Mat Carter, who has been accused of murder for allowing people to pick their bird and even name them.

Mat revealed that his farm had been vandalised and his staff have been given abuse online, but the trolls’ plan backfired as his business is thriving this year.

Lucy, who believes we should all go meat free this Christmas, claimed it was "psychotic" as she spoke out against the killing of animals for food.

The pair got into a bit of a spat live on air as Lucy questioned why Mat’s farm was ethical and how he slaughtered the turkeys.

Mat Carter is letting buyers name their turkey
(Image: ITV)

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(Image: ITV)

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Defending his idea, Mat said: "People need to know where ether meet comes from. Why not know it’s come from an ethical farm and has had a good life."

When Lucy asked what was ethical about his practise, Mat replied: "They’re well looked after, free range, slaughtered humanely."

Not happy with that answer, Lucy wanted to know how the turkeys were killed.

Confessing they have their throats slit, Mat said: "There’s no way of giving you a Christmas dinner without killing the turkey."

Lucy said she did not agree with any violence against the farm but claimed people get "carried away with their passion".

They clashed during a debate on This Morning
(Image: ITV)

On naming the turkeys, she said: "At first I was a bit like ‘this is psychotic’. It’s the way you would treat a pet. Obviously Idisagree with the killing of animals full stop.

"I’ve thought about it and in a way it’s good. I want people to make a connection with the animals. Realise they have souls, feel pain, mean no harm to us."

Mat insisted that a small farm in Devon should not be the place for militant vegans to make a stand.

He said: "We’ve had a lot of people take us up on the offer, and a lot of people violently against it. It started with keyboard warriors typing messages, then we got a few phone calls, graffiti across the doors of the farm shop, then a few of our staff got targeted on their own social media.

Revealing turkey sales had doubled from 1,000 to 2,000, he added: "For us they’ve done us a big favour. The fact I’m on TV talking to you today and showing my turkeys is good."

Mat had a strong backing from viewers
(Image: ITV)

Furious This Morning viewers took to Twitter to praise Mat and slam Lucy.

One viewer said: "Matt from @GreendaleFarm on @thismorning today Is spot on! INFORMED CHOICE. It’s a great idea, they sound like a fab place & doing it right! Some people will always eat meat; vegans shouldn’t discourage/attack the places that are facilitating this in the right way!"

Another added: "@GreendaleFarm I think you came across really well on the television, you made your point well and I totally agree with you. Plus, I think that the snotty manner of Lucy Watson defo helped. Hope you sell lots of turkeys and that your business succeeds"

A third said: "That Lucy on this morning is ridiculous.. another pushy vegan trying to force their views on everyone else. Eat meat, don’t eat meat, just let people do whatever they want!!"

Lucy also had some fans
(Image: ITV)

However, some viewers did back Lucy for giving her opinions.

One fan said: "@imLucyWatson Fab on #Thismorning People who want to meet their Turkey are psychotic! Didn’t buy farmer’s damage control ‘shows people where meat comes from’ spiel! He doesn’t want people to make that connection, it will kill his business, he was quaking in his farmers wellies!

Another added: "Well done @imLucyWatson for speaking up for veganism on @thismorning you came across so well!"

A third agreed: "Yasss! @imLucyWatson ; “How do you kill an animal humanely!? Just curious…”"