The role of Change Management to initiate a revenue marketing process.

What is Revenue Marketing™?

Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers and results that:

Drops sales ready leads into the top of the funnel

Accelerates sales opportunities through the sales pipeline

Measures marketing based on the repeatable, predictable and scalable contribution to pipeline and revenue

Improves the ROI of the sales and marketing continuum

Debbie Qaqish

Debbie is a nationally recognized thought leader, innovator and speaker on Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). She coined the term “Revenue Marketer” in 2011. As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.