EA SPORTS Season Ticket Launches Today

New Program Provides Full Game Digital Downloads Three Days Early,
Discounted Downloadable Game Content and More

REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS) announced today the launch of EA
SPORTS™ Season Ticket*, an all-new program that provides premium
benefits for a better gaming experience on five participating EA SPORTS
titles. With an annual fee of $24.99 or 2000 Microsoft Points,
subscribers will receive four all-new program benefits: access to play
all participating EA SPORTS games via a full-game digital download three
days before consumers have the option to purchase a disc at retail
launch; a 20-percent discount on downloadable game content; free premium
web content; and membership recognition. GameStop will introduce EA
SPORTS Season Ticket in North America with an innovative
multichannel marketing campaign, including its PowerUp Rewards™ program
of more than 11 million members.

EA SPORTS Season Ticket is available for the PlayStation®3
computer entertainment system and Xbox 360® video game and entertainment
system from Microsoft beginning today. Fans can subscribe today through
the Xbox LIVE® Marketplace for the Xbox 360 and PlayStation®Store for
the PlayStation 3, and benefits begin with this month's launch of Madden
NFL 12. Moving forward, participating franchises include Madden
NFL Football, NHL hockey, FIFA Soccer, Tiger Woods PGA TOUR®
golf and NCAA® Football.

"EA SPORTS Season Ticket is an exciting program for our core fans — it
lets our biggest fans play earlier, play more and play better than
anyone else," said Peter Moore, President, EA SPORTS. "EA SPORTS Season
Ticket is an important step in our vision for transforming how deeply
fans connect with the sports games they love through digital products
and services. We're excited to continue evolving EA SPORTS Season Ticket
as we listen to what consumers want most in their gaming experiences."

GameStop President Tony Bartel added, "We are excited to be selected as
the exclusive retail marketing partner for the roll-out of EA SPORTS
Season Ticket. GameStop is in a unique position to deliver this digital
product utilizing its multichannel network. We will continue to work
with progressive publishers to bring great gaming experiences to our
customers."

With a paid subscription to EA SPORTS Season Ticket, fans will
receive the following benefits for the five participating titles:

Early Full-Game Digital Access: Three days before a game's
scheduled release, fans will be able to download and play the full
version of all five participating titles on Xbox 360 and PS3™**.The
digitally downloaded game will time out when the game is available at
retail andconsumers have the option to purchase the same full
game on disc at retail. EA SPORTS Season Ticket subscribers can
transfer all achievements earned during the three-day download period
to the purchased disc, resulting in an early edge over the competition.

Discounted Downloadable Content: Subscribers will get a
20-percent discount on all available downloadable content for
participating EA SPORTS titles. Downloadable content, which enhances
and refreshes the core game experience, includes such items as
Ultimate Team packs, accelerator packs and gear upgrades.

Free Premium Web Content: Premium web content extends the game
experience beyond the console to a web browser. All participating
titles will feature premium web content that will be free to EA
SPORTS Season Ticket members beginning with the premium Creation
Center packs for FIFA Soccer 12. These packs provide a deeper
set of customization tools and abilities within Creation Center to
build your own teams and tournaments, and will be available to the
consumer until the membership to the program has expired.

Membership Recognition: Subscribers are easily identifiable
with an exclusive membership recognition badge displayed both in-game
and on their EASPORTS.com profile.

To subscribe to EA SPORTS Season Ticket for the Xbox 360, go to
the Xbox LIVE Marketplace, download and launch the EA SPORTS
application, and follow the prompts after "purchase a subscription". For
PS3™ users, go to the PlayStation Store, search for EA SPORTS
Season Ticket and purchase the program. EA SPORTS Season Ticket
is available on PS3™ and Xbox 360 in North America, and Xbox 360 in
Europe, Australia and New Zealand. For more information, assets and
videos, please visit www.easports.com/seasonticket.

For more information about EA SPORTS, including news, video, blogs,
forums, fantasy leagues and game communities, please visit www.easports.com
to connect, share and compete.

**Digital download is available at 6pm EST four days before
launch to ensure subscribers get a full three days to play following the
download time. The digital version will time out when the product is
available at retail.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Sims and Need for Speed are trademarks
of Electronic Arts Inc. Mass Effect is a trademark of EA International
(Studio and Publishing) Ltd. John Madden, NFL, NBA, NHL NCAA, Tiger
Woods, PGA TOUR and FIFA are the property of their respective owners and
used with permission. Xbox, Xbox 360 and Xbox LIVE are trademarks of the
Microsoft group of companies. "PlayStation" is a registered trademark
and "PS3" is a trademark of Sony Computer Entertainment Inc.