Tag Archive for 'plaid'

We were excited to produce this booklet, designed and illustrated in-house at Target by Aaron Melander. This piece was created for guests of the Target Chalet as a field guide to the 2011 Winter X Games.

To begin the project, we worked closely on the paper selection. It needed to be thick and sturdy in feel yet thin enough to do some 180 degree folds to form the inside cover pocket. For the cover we duplexed two stocks after printing – off white on the outside and brown on the inside. The outside is 78lbC Canaletto Granna Grossa printed in tight register three color letterpress. A tonal pattern printed on French Poptone Hot Fudge 80lbC floods the inside.

One of our favorite commercial shops in town then helped with the interior printing and bindery. The gutt was traditional 4 color offset printed and saddle stitched at Shapco. Since the open edges of the cover are folded to the interior a final trim with the gutt in place was not possible. That meant the gutt pages needed to be stitched separately, trimmed to size, then stitched again into the cover.

The world would be a better place if only we had more plaid. And that is what makes this letterpress wedding invitation extra fantastic. This fun and colorful stationery was designed by the couple Heather and Barry for their LA wedding. They have “His & Hers” invitation design company launching soon. In the mean time, check out their design and illustration work at Cheeky Design.

This invite is one of the most challenging we’ve letterpress printed in terms of registration. The plaid design relies on the white spaces between the colors aligning perfectly. Take a look at the detail shots to see how the colors align. Other tight register work can sometimes be choked or trapped to provide some tolerance in the printing. Not here – this was TIGHT. And we love the final product.