How to do SEO

There are a number of stages to forming a correct SEO optimised website and before I start let me state this as clearly as possible – unless you have had a discussion regarding SEO it is unlikely to be included in your website build so do not expect it to be part of your website budget

SEO requires a lot of analysis and precision to be right. SEO can only be done fast with immediate results when done very poorly which when discovered by Google will kick your site to the bottom of the pile resulting in a very difficult return back to rankings

Basic SEO checklist for 2018

Here I will give you the basic seo cheecklist as featured by Moz and Google's Starter Guide. I presume you have great content and now wish to optimize your pages

1. Ensure the site structure is easily crawled by the main search engine spiders. All appropriate URLs are accessible
2. Keyword research. Make sure both keywords and LSI (latent semantic Indexing) keywords are used throughout your articles
3. Focus on what Google believes to be relevant to the searcher by researching the root of your keywords. eg SEO is "what is seo?"
4. Create profiles with relevant authority for future articles or look at collaboration with credible authors
5. Create compelling title tags and meta descriptions reflecting your keywords and LSI alternatives
6. Apply you primary keywords supported with LSI alternatives and Google related SERP results in all content
7. Make use of schema markup and rich snippets for further content enhancement
8. Optimize for page loading speed and check for mobile friendliness. Use Google's Mobile-Friendly Test 9. Checkout and link with relevant 3rd party authors and increase social signals through social media platfroms such as Facebook, LinkedIn and Instagram

Search Engine Optimization in 2018

The changes that Google have made to their search engines over the last few years have had a major impact on many businesses. The changes, code named Panda and Penguin, basically removed those sites that were poorly optimised, full of junk or had irrelevant back links and replaced them with search results more suited to a Google user search request. This has created a massive opportunity for those businesses prepared to put the necessary effort into their site content and is generally an ongoing process exactly like any other form of marketing

Well researched content and high quality content makes for good user experience and ranks well in Google