Tag Archives: rooibos

I am selling. You are selling. Or you probably want to sell something – now or in the near future.

And we want people to buy from us when we sell, obviously.

To whom do people give their money? They give their money to those they perceive, believe and accept as experts – or authority – in fields they need help in. They pay these people to solve their problems, wants, frustrations and failures.

So then, we should and do want people to think we are an authority – and/or experts – in our given fields.