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History of Tribeca Buildings

Joe & the Juice Is Opening Here

The Danish café chain Joe & the Juice, which has been on an expansion tear, is opening on Greenwich Street—not up in the Sterling Mason, where Google had decided it should go, but in what used to be the northern half of Gee Whiz Diner. This will mark the company’s first location in Tribeca; the nearest one is in the World Trade Center mall. (For those who care about this kind of thing, I hear the asking rent was $20,000 per month.)