Marketing

MARCOM AWARDS ANNOUNCES 2016 WINNERS! Perpetual Media Group – Platinum Award for Website re-design of Carma Billing Services and Gold Award for Website re-design of Carma Industries. DALLAS, TX — MarCom Awards has announced winners in the 2016 creative competition for marketing and communication professionals. There were 6500 entries from the United States, Canada and 17 other countries. “To be acknowledged at an international level alongside the world’s leading creative minds is a tremendous...

With nine innovative sessions, a brand new Awards ceremony and a wide-range of exhibitors, this year’s Energy into Action is a “can’t miss” event. It’s the opportunity to hear from industry experts, attend sector-specific sessions, network with peers and exhibitors, and find out how incentives can help you upgrade and save. This conference is free to attend, but space is limited – reserve your spot today! When Wednesday, September 21, 2016 8:30 – 2:30 p.m. Registration opens at 7:30 a.m. Where...

Story by: Sarah Rodrigues, The Skyline Group of Companies With the Olympics opening this past weekend, this seems like a great opportunity to engage with your residents online. Your company might be tempted to jump on social media to congratulate athletes, share Canadian pride, or hold an Olympic-themed contest. These are just some of the things that are completely off-limits to non-sponsor brands during the Olympics, since the International Olympic Committee (IOC) updated its guidelines this...

Search Engine Optimization is the swagger behind Internet apartment marketing today, make no mistake. For your “For Rent” signs to be seen, websites must be best positioned in searches to be seen by those surfing for a place to live. No secret there. That’s really only half the battle, though. For SEO to fully do its job – attract prospects to your site and help close the deal – the user must have a reason to stay. Think of going to see your favorite kind of music at the free summer concert...

Story via the Huffingtonpost.ca Millennials have grown up. The kids of the ’90s have turned into the young adults of 2016. They’re entering post-secondary, the workforce, and the housing market. Many millennials will dip their toes into the housing market by searching for their first apartment. The need to own a home is often displaced by the desire to be unencumbered, mobile, and to be living an urban lifestyle. When they look for an apartment, this generation does things...

What comes to mind when you hear the word home? You may think about the place where you grew up as a child or currently live with your family. For many, home is a place where babies take their first steps, kids are raised, and important memories are shared between loved ones. One thing is for sure—your rental property isn’t just a combination of walls and doors, it’s a place where stories unfold. In the property management industry, great apartment marketing involves creating this vision for...

Story by: Tim Blackwell | Property Management Insider Just as renter demographics and styles of apartment living have changed in recent years, so has the makeup of employees and personnel for property managers, owners, and developers. This has called for more creative ways to recruit and train staff to manage today’s assets. As the economy has rebounded, so has the workforce. At the root is a transforming workforce that is affecting not only the apartment industry but all walks of business....

Story by: Tim Blackwell | Property Management Insider No question, smart home technology is opening doors for residents. Such impressive home automation technology is providing lots of marketing glitz and a hook for tech-savvy residents who want access control to their residence via personal gizmos instead of handling a piece of steel or twisting a dial. Turning lights on and off, lowering shades, and adjusting room temperature is now made easy with a swipe and a couple of taps through a...

Story by: Patricia Hluchy | thestar.com Residents seek a healthier lifestyle and enjoy a range of greener, cleaner initiatives. In his first apartment, non-smoker Jonah Wolfraim was often invaded by cigarette smoke. It would blow in from the floor below or the backyard, “a smoking hotbed.” “In the middle of summer, your window would be open to get some air, but you’d get smoke,” says Wolfraim, 26, who works in marketing with Shopify. Now, the only smell Wolfraim, 26, and his partner, Ilyse...

Story by: Tim Blackwell | Property Management Insider A common thread at the 8th Annual Interface Student Housing conference in Austin in April was the role that technology plays in attracting and maintaining multifamily residents. For three days, a record-breaking 1,200 attendees heard, among many things, interesting perspectives in the Student sector. A number of C-level players discussed the importance of having the right digital tools to effectively run properties on and off campus. It’s...