KSFC - Kingston Stockade

KINGSTON STOCKADE FOOTBALL CLUB

The crest is at the center of every club. When we were approached by Dennis Crowley, the co-founder of Foursquare, we were excited to support a local effort to build a soccer brand from scratch. We worked with Dennis and his team to identify what a successful crest would feel like, and used an agile process to develop a simple/minimal identity system that could grow with the club. The simple shield speaks to the defense of kingston with it's wooden stockade wall at the city's permitter.

Kingston is a city rich in history which stems from the original Dutch settlers of the mid-1600s. This history can be found everywhere from the stone homes lining the streets of uptown Kingston and within the “Stockade District” named for the wooden fortification originally built to protect the Dutch settlement. Stockade FC will build upon this history.

Original map of the area protected by Kingston's stockade fence in 1695. via James Werner

Dutch settlers building a stockade wall, similar to the one once found protecting Kingston, NY. North Wind Picture Archives / Alamy Stock Photo