John Deere hosts ‘most significant’ product launch ever

Aug 26, 2011

Over the last month, John Deere has brought hundreds of its dealers to Indianapolis for what it’s been calling its “most significant” product launch in its 174-year history. More than 1,600 dealers attended the last of four “waves” that came to Indy for the event. John Lagemann, vice president for sales and marketing for Deere’s Region 4 (which includes most of North America) talked about the product introduction during an interview with Farm Press Editor Forrest Laws.