Dr. Cabbie

Dr. Cabbie

When an Indian doctor immigrates to Canada in the hope of starting a new life, bureaucracy confines him to life as a taxi driver. Unable to suppress his desire to practice medicine, he begins illegally treating patients from his cab that takes him on a journey he never expected.

Available February 2

Selling Points

Features Kunal Nayyar, one of the stars from The Big Bang Theory, which continues to reign as TV’s highest rated sitcom since Friends signed off in 2004

Produced by Salman Khan, ranked 7th in Forbes's first global list of highest-paid actors in the world and who CNN describes as one of the world's biggest stars with a significant following in Asia and the Indian diaspora worldwide

Significant support from production partner Eros International, a leading player in South Asian cinema with over 26.5 million users via their Eros Now platform

Work with promotional partners to craft a social media contest that can live via the partners platform and ultimately drive transactions for the film

Consumer Advertising

Create custom video content for a focused ad video campaign targeting fans of comedy and the South Asian demographic. The video content would be engaging and appealing with the hopes that it would turn viral and create a PR spin making a bigger impact and reach to our global audience

Engage packaged food brands such as Deep Foods or Indian Life that do not necessarily tie in thematically to the title, but that resonate well with the South Asian community; popular brands among the targeted demographic for the film

TRIP BACK HOME photo contest - Contestants will post photos on social of what they miss the most about home (i.e. food, landmark, family, etc.). Get Yatra.com (one of Salman Khan’s associated brands) to sponsor/host

Leverage the existing supporters to act as a platform for brand partners to display messaging in conjunction with release date messaging

PR

Position Dr. Cabbie as an entertaining fish-out-of-water comedy that also presents immigration issues with levity and humor

On Platform

Obtain fun / hilarious video footage from talent who can talk about their experience coming to the West (Kunal Nayyar and his first job) or Vinay Vermani’s perspective (about creating content that appeals to this audience) for barkers