"Footroom, or demand turn-up, offers tremendous potential to the UK—not only does it put the country at the very forefront of developing and implementing the grid of tomorrow, but it opens up a world of possibilities for business and for renewables developers, With Footroom, businesses can boost productivity for minimal extra cost and are incentivised to do so. In turn, the grid can increase the amount of electricity distributed to homes from clean, renewable energy sources."

This marks an interesting new twist on the "death by capacity factor" issue that Mike highlighted last year. Wind and solar already often undercut coal and gas because their marginal cost of production is close to zero, so they can sell their electricity at almost any price and at least know that they are not losing their shirts. Now, with the addition of demand turn-up, these operators can even sell their electricity when there would normally be no demand for it at all.