Design Mavens

While visiting her boyfriend last year in Beijing, Emelie von Hofsten, a Stockholm-based actress, hired a local tailor to make some clothes for her, including a slim-leg version of the jumpsuit her mother used to wear to Studio 54. The response from friends, who were all clamoring for one, motivated her to launch Teotoki, a line of chic all-in-ones that she sells at Teotoki.se. “They work on every body type,” says von Hofsten, who serves as her own best model. “And I love that I can wear one with flats during the day, and then dress it up with vintage earrings and Alaïa heels for night.”

Before launching her swimwear and accessories line, Prism, Anna Laub was a fashion editor, which might explain her keen eye. The Londoner favors minimal, unfussy clothes from Barbara Casasola, Proenza Schouler, and Nicolas Ghesquière–era Balenciaga, to which she adds her own clean-lined eyeglasses, bags, and espadrilles.