There's a new game in England and France for girls ages 9 to 16, and it's so raunchy it makes Bratz dolls look positively Pollyanna-ish. Called "Miss Bimbo", the game is essentially an online competition in which each registered player is given a "Bimbo" all her own to take care of — sort of like those Tamagotchi pets, but, well, not. According to Miss Bimbo rules, the goal of the game is to make your Bimbo the " the hottest of hot Bimbos," which involves dating "that famous hottie," becoming a "socialite and skyrocket[ing] to the top of fame and popularity," and even resorting "to meds or plastic surgery", because girls should "Stop at nothing to become the reigning bimbo!" According to CNN, "Breast implants sell at 11,500 bimbo dollars and net the buyer 2,000 bimbo attitudes, making her more popular on the site."

Parents are understandably up in arms over the game, which, after a launch last month, has, at the time of this writing, 204,714 "registered Bimbos." Bill Hibbard, a member of the parents' rights group ParentKind, tells the Guardian, "It is one thing if a child recognises it as a silly and stupid game. But the danger is that a nine-year-old fails to appreciate the irony and sees the bimbo as a cool role model. Then the game becomes a hazard and a menace. Children's innocence should be protected as far as possible. It depends on the background and mindset of the child but the danger is that after playing the game some will then aspire to have breast operations and take diet pills."

Miss Bimbo, at first glance, is free for registrants, but when players run out of virtual bimbo money, they are given the option to buy Bimbo text messages which cost £1.50 ($2.99) per message and give players extra dollars to spend on their Bimbos. A French man has already sued Miss Bimbo's Gallic sister site after his daughter ran up a text message bill of over £100 ($199).

As for the creators of Miss Bimbo, well, the game's 23-year-old creator Nicolas Jacquart tells the Times of London, "The game is structured in such a way that it simply mirrors real life in a tongue-in-cheek way. It is not a bad influence for young children. They learn to take care of their bimbos." He continues: "The missions and goals for the bimbos are morally sound and teach children about the real world. If they eat too much chocolate in the game, it is bad for their bimbos' bodies and their happiness levels compared to if they eat fruit and vegetables, which reinforces positive healthy eating messages.The breast operations are just one part of the game and we are not encouraging young girls to have them." Maybe we should teach Jacquart a lesson through the patented Jezebel justice system. Perhaps some time cleaning bed pans on an eating disorder ward would do the trick?