Water Cooler

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.

Harold Ramis, the comedic genius behind some of Hollywood’s most iconic movies, died Monday following a long illness. A fitting tribute would be for communicators to curl up with “Groundhog Day,” which is arguably Ramis’ best film and holds some inspiring lessons on how to find that elusive work-life balance.

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.