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SPAR Slovenia sponsors European Basketball champions

SPAR Slovenia has been the sponsor of the national basketball team for 17 years and this year’s sponsorship was extra special with the team being crowned European Champions at the EuroBasket finals in Istanbul.

There were more than 7,000 Slovenians in the stands to support their team and watch them beat rivals, Serbia, 93:85. This was the biggest win in the history of Slovenian sport and it triggered a wave of euphoria amongst Slovenian sports fans.

Along with it being an historical sporting win for the small country of Slovenia, the event itself was also historical in terms of television viewership as the final was the most-watched sports programme in the history of Slovenian television. In addition to this, the medal ceremony was the most-watched of all TV broadcasts in Slovenia since the introduction of ratings. With the SPAR Brand visible on all player shirts, the awareness that this kind of viewership generated is immense.

Following the win in Turkey, 20,000 Slovenians flocked to the Congress square in the country’s capital, Ljubljana, to welcome home their champions, crying out the popular chant: “He who isn’t jumping, isn’t Slovenian!”

SPAR Slovenia was extremely proud to have sponsored the team and be a part of this historic win after 17 years of partnership.

Watch the Best of Slovenia here from the EuroBasket Championships 2017.

SPAR Slovenia, operated by ASPIAG (Austria SPAR International AG), was founded in 1992. SPAR Slovenia has become a key employer in the country, with a Distribution Centre, bakery and corporate owned stores providing employment opportunities.

Two store formats dominate in Slovenia: INTERSPAR Hypermarkets and SPAR Supermarkets. SPAR is one of the most trusted companies in the country with Nielson research placing SPAR first in terms of freshness, quality and range.