“We started Article because we saw an opportunity to make a difference," explains Aamir Baig, co-founder and CEO. "We could make it easier, faster, and more affordable for people to create beautiful, comfortable spaces — allowing them to spend more time with friends and family in spaces they loved.”

“Myself and the other founders – Fraser, Andy, and Sam – saw that the way furniture was traditionally sold was tremendously inefficient,” he says. “People were paying too much, product quality and customer service was inconsistent, and the whole process took too long. We knew there was a better way.”

“We discovered that by sourcing products direct from the manufacturer and selling direct to our customers via our website we could offer dramatically lower prices, a better experience, and remarkably more value.”