Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Conduct tests to gauge effectiveness

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Testing an email marketing campaign is essential to help marketers tweak their strategies for optimal communication. Econsultancy adds that it will provide greater insight into consumer segments and how they respond to messages.Business 2 Community offers some examples of tests that email marketers can conduct.For instance, find out the effectiveness of personalization by using a person's name in an email versus not including one at all. Also, is it better to have a text-based link as a call-to-action, or a more colorful "click here" button?The news source points to a previous article that determined Tuesdays and Wednesdays were the best days to send marketing emails. However, not every companies' consumers are the same. It may be best to test all seven days of the week with an email that isn't time sensitive.Test your recipients' spam filters by including either a percentage sign or a dollar sign when offering deals. Dollar signs tend to have less success, but you never know until you try.Lastly, the media outlet cites a study that found the subject line "You are not alone" to be the "best subject line ever written." This is most likely because it connects people on a deeper level and creates an air of mystery. If that phrase can apply to your business, try integrating it in some to and test the responses.