Automation, big data, robotics and artificial intelligence are coming on fast and profoundly changing the way we live. Jobs in many industries are being altered, reduced, and in some cases, wiped out by a march in technology.

After a few years in the training-wheels phase, tech-side employees are ready to work hand-in-hand with their marketing counterparts to put technologies like AI, blockchain, and the Internet of Things (IoT) to the real life (er, marketing) test.

A new Forrester Research report, Predictions 2018: The Honeymoon For AI Is Over, predicts that in 2018 enterprises will finally move beyond the hype to recognize that AI requires hard work—planning, deploying, and governing it correctly.