Hasselblad H5D-50c CMOS camera: official launch

Hasselblad has begun shipping its pioneering H5D-50c, the
world's first fully integrated medium format camera system to use
CMOS sensor technology.

The new H5D-50c was first announced in mid-January and the
camera enjoyed a fleeting debut at the CP+ Camera and Photo Imaging
Show, Japan, three weeks later - but is now fully available
worldwide.

Ove Bengtson, Hasselblad Product Manager said: "As with all our
cameras, the H5D-50c was developed with one goal in mind - to
produce simply the best image quality possible today. This CMOS
sensor model represents a major leap forward in camera development
and breaks new grounds for medium format photographers who now will
be able to shoot with the ultimate in image quality, regardless of
lighting conditions. Outstanding ISO performance - up to ISO 6400 -
will raise available light photography to new heights in this
genre."

He added: "The camera, which we believe is one of the best we
ever designed, is supported by a range of 12 extremely high
performance lenses with built-in central lens shutter."

H5D-50c key features at a glance:

• 50 Mpixel CMOS sensor with almost twice the
physical size of the largest 35 mm
DSLR sensor.
• Excellent high ISO performance: shoot at up to
ISO 6400 and still produce crisp clean
images with perfect colours both on
location or in the studio.
• High dynamic range (up to 14 stops) for
improved detail in shadow and highlight areas.
• Longer shutter speeds (up to 12
minutes).
• Faster capture rate: 1.5 frames per
second.
• Live Video in Phocus with higher frame
rate.
• True Focus auto-focus system with Absolute
Position Lock and camera controls.
• Options for working with tilt-shift.
• GPS recording flexibility.

The new H5D-50c will retail at €20,900 (excl. tax).

Ian Rawcliffe, Hasselblad CEO, stated: "There is no price
premium at all for customers who wish to acquire this
groundbreaking technology. The H5D-50c will ship with the same
price tag that applies to our H5D-50 model."

"The outstanding ISO performance of this new CMOS sensor-based
model has quite literally put medium format photography into a new
light. Now photographers no longer have to be so concerned about
shooting in challenging conditions - and of course they can choose
to work tethered or untethered with the option of processing raw
images in Phocus or directly in Adobe Photoshop Lightroom", he
added.

The new H5D-50c is currently on display at The Photography Show
(NEC) and can also be seen and tested at WPPI Expo, Las Vegas
(March 3-5).