Here’s the home run that ties together content marketing and UX (emphasis mine):

Our first thought isn’t, “Oh, this will be cool” or “This would fit perfectly on The Atlantic” or “This will soooo go viral.” No, our first thought is, “Is there an audience out there that will link back to us?”

They find the audience that sponsors want to reach, and write tv shows that the audience will consume. Ever wonder why programming on every major network is almost exactly the same?

Last point: even Google themselves in on board

Google confirmed that “interstitials,” those infuriating full-screen popups on mobile devices will become a negative ranking signal starting this January [there are a few exceptions].

Image from seroundtable.com.

Granted, these interstitials aren’t a perfect analog to inbound-vs.-outbound marketing, but they do make a relatable point: they’re trying to steal your attention from whatever it’s currently on, and they’re extremely annoying.

Sounds like outbound marketing in a nutshell to me.

Why Content Marketing will take over in 2017

Someone remind me to revisit this post next December to see if I’m eating claim chowder.

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