Email marketing is one of the most effective digital marketing tools. 57 percent of small businesses are in constant pursuit of growing their email contact list, and emails prompt purchase volumes three times higher than social media.

Collecting customer email addresses facilitates remarketing. Remarketing consists of following up with existing customers with targeted messages. This drives repeat business and referrals, which allows businesses to make the most of their limited marketing budgets. Studies show that 60 percent of businesses spend the majority of their annual marketing budgets on marketing to existing customers. Email is an essential part of this marketing plan for local businesses.

An Effective Way To Grow Your Local Business

Email marketing to existing customers allows you to stay at the top of their minds. Further, if your remarketing efforts are properly targeted and timed, they can directly influence their decision to purchase. There are a number of ways to approach remarketing, but regardless of which method you choose, the goal is the same. You simply want to draw indecisive customers back towards your business or remind customers of your offerings.

Remarketing also allows you to maintain a relationship with your customers, which can reflect very positively upon your business. Simply reaching out can show that their business is remembered and valued. Pairing this extension of gratitude with a new offer or product reminder can lead to loyal customers who may also become advocates for your business.

An Easy Marketing Approach For Everybody

91 percent of all US consumers use email daily, so you’ll be able to collect email addresses from a vast majority (if not all) of your customers. Managing a large amount of email addresses requires a moderate degree of expertise and a fair amount of time, but front office management software automates this process.

While the marginal cost of sending one extra email is low, the potential return on investment for that email is high. Sending one email can lead to one new customer, and it is estimated that a customer is worth $600 (although this figure varies by industry). Consequently, businesses see a return of $40 for every $1 spent on email marketing.

Ultimately, email is an excellent medium for remarketing to customers. The fact that US consumers are comfortable with, and regularly check, their email accounts allows you to relate to them in a way that is both familiar and efficient. So, be sure to collect email addresses from your customers so that you can fully reap the benefits of email marketing.