It’s beginning to look a lot like CES

Posted on November 24, 2010

It’s that time of the year. Days are getting shorter and the temperature is plummeting. Holiday music is starting to play in stores and on the radio. It can only mean one thing … CES is on its way. For anyone in the CE industry, CES season begins in mid-November with CES Unveiled in New York. PepCom’s Wine, Dine and Demo was last week, continuing the tech press event parade that leads up to CES.

One of the more intriguing aspects of CES is the new “official candy of CES,” Reese’s Peanut Butter Cups. Amidst the iPhone controlled-quadricopter, Internet radio devices and customizable headphones at CES Unveiled was the Reese’s team. They had a box labeled “do not open until January 6.” As a Reese’s Peanut Butter Cup fan, I can only hope that there will be plenty of free Reese’s in Vegas to get all of us through the long days on our feet. As for what’s in that box, one of the friendly Reese’s reps was about to tell me before a member of the media came up and I needed to do a demo. So I’m left wondering how Reese’s is going to make a connection to tech for CES.

Rest assured, many companies will be looking to make a splash at CES. Last year, Airfoil was fortunate to be a part of one of the biggest debuts at the show, the Parrot AR.Drone. We are excited for another big year this year and see what new tech innovations debut in Vegas.

Airfoil is a creative marketing and public relations firm serving innovative, cutting edge companies in the technology, consumer, healthcare, automotive, manufacturing sectors. With talented pros in NYC/New York City, Detroit and Silicon Valley, plus partners in London, Sao Paulo and Hong Kong, Airfoil is trusted by top brands to help their products, services and reputations soar.