Defining The New 'Green'

Law360, New York (October 13, 2010, 5:30 PM EDT) -- Companies that market products with environmentally beneficial attributes often find themselves caught in a dilemma. On the one hand, their customers want and expect to be able to purchase “green” products, and want (and, indeed, expect) to be informed of the environmental benefits. But in today’s regulatory and litigation environments, companies using words or phrases from the green lexicon to describe their products face exposure to government enforcement actions and civil litigation based on claims of deceptive advertising.