RedPrairie, a consumer driven optimisation company, announced that West Marine, a retailer of boating supplies and accessories, with more than 375 stores and 4,800 employees, has selected RedPrairie’s retail execution management application.

RedPrairie execution management is high performance, web-based software that dramatically improves retailers’ ability to design, execute and monitor processes and programs that are executed in stores.

RedPrairie execution management gives retailers a single, chain-wide window to all aspects of store operations, including marketing, merchandising and promotions, allowing the retailer to execute more effectively on corporate initiatives.

“By streamlining their operations through successful store-level execution, retailers can address a wide spectrum of task related issues and position themselves for the eventual full integration of workforce management.”

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