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She said: 'Everyone says I mothered him but Joey does need direction and anyone in that situation would want to look after him. He liked the fact I was domineering.'

The boutique owner also admitted she hit the I'm A Celebrity contestant in the face when they were staying in Dubai before later splitting in June.

Looking after him: The 23-year-old, pictured on holiday in Dubai last week, said Joey did need direction

Moving on? Joey has been spending a lot of time with model Amy Willerton while in the jungle together

When they fell out, Sam said he would often confide in his sister Frankie and cousin Chloe Sims, who are currently staying in Australia together awaiting his departure.

She said: 'It was a constant struggle to win his family over,' while they were going out, which was well documented on the ITV2 show.

Sam's comments come after Chloe lambasted her during an interview in the Sunday Mirror.

Chloe said: 'I’ve been blamed for them splitting up - but when Sam lays a finger on Joey it becomes my problem. He’s a young boy and Sam isn’t like a little girl.

'I know Joey is no angel but the minute you smack my cousin, Sam, we’re not mates any more. In my opinion she bullied him.'

In the last episode of the series, Joey is seen saying goodbye to Sam before leaving the country, after they decided to go their separate ways.

Throwing himself in: Joey jumps into the pool after his latest Bushtucker Trial Cave of Claws on Sunday

A spokesman for the star, who has been voted to undertake a number of Bushtucker Trials over the last week, previously told the MailOnline: 'We have a couple of other projects planned for Joey and he therefore will not be available for the TOWIE Christmas Special this year.

'Joey loves TOWIE and the opportunities the show has given him. The producers have said that the door is always open to him which he is very grateful for and he hopes to return at some stage in the near future.'

The Fusey owner has been spending a lot of time with model Amy Willerton while in Australia, sparking rumours of a possible romance between the pair.

I'm A Celebrity... Get Me Out Of Here! continues on ITV1 on Monday at 9pm.

New challenges: Joey, pictured with hosts Ant and Dec, and Sam split up earlier this year

Struggles: The couple arriving at The National Television Awards 2013 in January