These companies are learning you simply can’t program creativity, diplomacy, or empathy.

Software and digital content creators have become a powerful pair.

Engineering a faster route to content creation

Software developers are so critical because of their ability to automate (through apps, plugins, and robust code) just about every manual task you can imagine.

We liberal arts majors love software engineers for this, because automating difficult tasks allows us to focus on what we do best.

Case in point: It took me (an English Literature major) about eight hours using the Rainmaker Platform to create a website that is optimized for SEO, mobile responsive, and beautiful. I just uploaded the theme and tweaked it to my liking.

I can have a stellar online presence without knowing how to code — all the hard work was done for me.

Now I can focus on doing what I do best — reading, researching, thinking, and writing.

This is true for a bevy of digital content creators:

photographers

graphic designers

writers

podcasters

gamers

video producers

Creative professionals can now create content in their own space, on their own time. And share it with (or sell it to) the world — thanks to software engineers.

That’s good news. But I predict that number could be even higher, because in this digital world there are countless ways to create a minimum viable product that starts your business.

Here’s further evidence the demand for digital content will only rise: many children who grew up on digital content will be adults by 2020.

It’s only fair to point out that this is also the generation who taught us not to be ashamed of bingeing.

Bingeing on TV, podcasts, videos, games, and social media, that is. You name it. They want it. We want it. And we want it in an endless variety of ways.

And digital content delivery makes the satisfaction of even the most peculiar taste (pun ahead) possible.

Look no further than the self-publishing industry to see what I mean. Only in a digital economy like ours could Craig Smith publish a book called How to Drink Your Own Urine — and get two five-star reviews.

Content creators, remember this

Here’s the thing to keep in mind: digital content creators and entrepreneurs who are carving out lives on their own terms have software engineers to thank for their success.

Demian Farnworth

Want to graduate from the minor to the major leagues? Dominate your domain with an authorial voice that people listen to? Demian Farnworth can help you go from being a good writer to a great one. Learn more. You can also follow him on Twitter.