-About Us-

Source Outdoor Group is a full service marketing agency with more than 9 years of experience representing companies in both regional and national markets. Though we have great experience in business-to-business communications, our primary focus has been on business-to-consumer marketing and growth. Our company is charged to make relevant our clients products and brands in distinct and memorable ways for a positive ROI.

-Contact Us-

Name

Email Address

Phone Number

Message

-Brand Identity-

-Print-

-Packaging / Display-

-Commercials / Video-

-Public Relations-

We believe that strategy is the foundation of a truly effective long-term public relations effort. Without a solid plan, you run the risk of wasting valuable time and money, and chances are high that your efforts will miss the mark. We will work with you to develop a thorough plan that helps you make the best use of your resources, take advantage of opportunities you’ve been missing and get it right — the first time. We help you cut to the essence of your company and products with tactics that include:

Media Research

Press Releases

Media Pitches

Product Placement

Endorsement Strategies

Tradeshow Support

Writer Conferences

Writers Events

Customized Reporting

-Media Planning-

We have extensive media experience in researching, planning, placing and optimizing advertising space in the outdoor category. The combination of our buying power, experience and negotiating skills allow us to secure the most effective rates with results that can be measured against KPI’s.. Each media campaign is different and the mix should be adjusted accordingly. We determine the media mix based on multiple factors:

Starting with media goals and objectives.

Then we overlay budget, timing, target audience(s) and demographics/psychographics to further narrow the media selection set.

We then look at geography and ad creative units to build a media mix based on achieving goals (reach, frequency, sales)

The mix will resolve itself.

We don’t start with a percentage breakout of budget to medium allocation up front, as that limits the ability to build the most effective overall multimedia plan.