KYIV, Ukraine--(EON: Enhanced Online News)--Eforb (http://eforbgames.com)
today announced that its Gamebox game distribution and monetization
platform now supports Google DoubleClick for Publishers (DFP) to more
effectively manage and optimize ad inventory. DFP is a comprehensive
hosted digital ad-serving platform that streamlines ad management for
improved advertising margins, and supports advanced targeting
capabilities and ad trafficking. With today's latest release, Gamebox
becomes the only platform for game publishers and website owners in the
market offering ad campaign automation and reporting transparency.

With Gamebox, website owners can easily add a customized game page into
their website to engage, retain and monetize site visitors. Game
developers can add their games to a global network of website owners for
quickly and effectively publishing and monetizing their games. Gamebox
helps website owners and game developers monetize through
microtransactions and advertising already implemented within the
platform and managed directly by Eforb. Gamebox provides partners with
simple and fast installation, deep customization capabilities and now,
thanks to DFP, campaign transparency that everyone deserves.

Owner and Inspirational Master of Eforb, Anton Ustimenko, said: “Google
DFP is a leading ad-serving platform and we are proud to release the
latest version of Gamebox with a tight integration. We've had great
demand for this capability from our partners, and we expect this
integration to help us rapidly address increasing requests from ad
publisher clients going forward seamlessly as we scale.”

Eforb initially launched Gamebox in December 2014, and the publishing
platform has already achieved success in Eastern Europe on Ukrainian
major websites, such as obozrevatel.com, gazeta.ua, korrespondent.net,
and bigmir.net, reaching more than 15 million visitors. Internal data
shows high engagement among website visitors within Gamebox games,
proving that game pages not only grow ad revenue by 30-40%, but also
help retain users at a 20% greater rate thanks to its engaging and
interactive content.

Since Gamebox combines several roles into the management platform –
website owners, game developers, ad providers and their ad sales teams –
it was critical for the platform to provide automation and transparency.
Integrating with Google’s DFP was the natural next step for Eforb. DFP
was the only platform suitable for integrating with Gamebox’s complex
platform structure. DFP allows managers to create real-time reporting
that encapsulates the full initiative. It also allows ad providers to
manage campaigns more effectively for maximizing revenue through its ads
manager. Additionally, its API auto-generates ad blocks for less
downtime, such that once the website owner has created the game page on
their website, ads start showing automatically. Integrating Google DFP
was the final step for the Gamebox platform to become absolutely
automatic and transparent for partners. Now, Gamebox is able to provide
a complete bridge between website owners, game developers and ad
providers to increase game distribution, and user monetization and
engagement business goals.

Based in Ukraine with two additional offices in Singapore and New York,
Eforb is an independent game studio focused on developing rich and
engaging cross-platform games in HTML5 and Unity3D. Eforb is led by
industry veterans with deep experience in developing cross-platform
games. With over 25 games in the market to date, Eforb is a proven
studio with an established and talented team. Additionally, Eforb is the
creator of Gamebox, a leading global game distribution and monetization
platform. For more information, visit https://eforbgames.com.