"We are all seekers, we all want questions, we all want fulfillment, we want to live our best lives," she added to CNNMoney. "We want to be healthy and happy and squeeze the most that we can out of life. I think that's all women."

The star quickly shot down the idea that GOOP operated on the philosophy of "I have it all, so can you," and presented the famously out-there lifestyle site as accessible and offering an easily attainable image.

"What we try to do at GOOP is to curate, to edit, and to give context to things," she said. "We know that a woman's time is her most precious resource, and we want to multitask, get a lot done. What we want to do is provide the best solutions."

"I always say that when people make that false assumption it's cause they haven't actually gone to the site [to] see what we're selling and see what we're about," Paltrow added of those who criticize GOOP's more lavish product picks. "We have products on the site that are under $10, we have products on the site that are $500. I think the idea is that we're gonna find the best thing, whatever it is, at any price point."

"I see myself as an actor and a mother and as an entrepreneur," she explained. "I don't see myself as a guru at all, I think that I'm building a lifestyle business. I'm not a guru because I feel like I'm the one asking the questions, you know? I'm not purporting to know anything. I'm just asking this doctor or that nutritionist or this expert, 'Hey, what is your take on this?'"