How Search Engine Optimization works

SEO stands for Search Engine Optimization, which is a strategy used by web developers to get more traffic to their websites to achieve higher search engine rankings. The sole purpose of SEO is to gain top search engine position so that you can get higher user attention or sell your products.

It involves developing and optimizing a website so that it ranks higher in the search engine. Understanding of search algorithm and optimizing your content as per that.​

How Search Engine works?

Crawling: Search engine software crawl all the web pages linked to a website.

Indexing: After fetching all the pages through crawling, these pages are indexed in the database for future retrieval.

Now what happens is interesting, let’s take an example of Google.

When you make a search on Google “what is SEO” Google compare your search string in its database. The database keeps many results that may match to your search string. But based on search engine rank, the best match appears first followed by the rest on the search result page.

Search engine updates their algorithm regularly. You will have to keep a watch on it to bring your website or web page up in the search result.

How to improve Search Engine Rank?

Do on-page and off-page SEO.
The image describes the key elements of SEO, for better understanding, I will broadly divide SEO into two parts:

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