Amazon's European workers strike as Prime promotion continues

Even Amazon Prime's video service spent the day stuttering. However, the Switch has arguably seen some of the absolute best deals and bundle discounts of any system, meaning that if you are now in the market for the Big N's hot handheld or one of its top titles, Prime Day likely has something for you. The issues this year could easily mean millions in lost sales, according to One Click Retail's founder, Spencer Millerberg.

"Amazon is a fair and responsible employer and as such we are committed to dialogue, which is an inseparable part of our culture", the company told The Register in a statement.

Shares hit an all-time high of $1,827 Monday morning. Good luck to all those planning on taking advantage of the Prime Day deals.

It has become the firing gun for the start of back-to-school shopping, the second busiest shopping time of the year.

Amazon shoppers will be able to find deals organized by more than 40 of the most-shopped-for interests from style and fashion to electronics, cooking, travel and more. "The bonus from the competition can be that there's no membership fee required, and you may get more bang for your buck if you get local stores to throw in a freebie like free installation", Woroch said.

"Way to go, Amazon.com". However, Amazon isn't the only retailer looking to cash in on the shopping frenzy.

"This year seems a bit more ambitious, as they have fully integrated Whole Foods into the mix", said Wedbush's Pachter. "Amazon has neglected this responsibility for years and denied its people the right to set rules - in a collective agreement". While it does drum up sales during a traditionally slow month for retail, many question whether it's more about marketing than money.

The landmark holiday, which will last through Wednesday, July 18 at 2:45am ET, is sending a tsunami of shoppers straight to Amazon's homepage.