The Church of Scientology of Los Angeles.
Photograph: HBO/Everett/Rex Shutterstock

The Church of Scientology is set to launch its own TV network in the US, with viewers able to watch programming with titles including Meet a Scientologist, Voices for Humanity and L Ron Hubbard: In His Own Voice.

On Sunday, an app, a website and a dedicated Twitter account began a countdown that suggests the Scientology network will be available from 12 March on services including Apple TV, Amazon Fire, DirecTV and Roku.

In a minute-long promotional video, viewers are told “the only thing that’s more interesting than what you’ve heard, is what you haven’t”. There are then references to upcoming programming, including shows about the life and work of Scientology’s founder, L Ron Hubbard, and shots of various Scientology properties. As well as the streaming options there is an app where the channel can be watched live.

The move ends months of speculation after the organisation set up its own studio with Scientology Media Productions. A $50m (£34m) media complex was bought in 2016, located on Sunset Boulevard in Los Angeles.

“We’re now going to be writing our story like no other religion in history,” said the organisation’s leader, David Miscavige, at the time. “And it’s all going to happen right here, from Scientology Media Productions.”

The church has used television before in an attempt to reach new members. This year was the sixth consecutive year that the organisation has advertised during the Super Bowl, with a promo that asked if the viewer is “curious?” before directing them to the Scientology website.

Variety said that the move represents another “well-heeled brand sidestepping traditional media and advertising platforms for a direct-to-consumer approach with a 24/7 TV channel to spread its message,” after the NRA launched its own dedicated TV channel in 2014.

Streaming services that carried the NRA channel came under pressure to ditch it after the mass school shooting in Florida, with Apple, Amazon and YouTube all petitioned to drop the channel.