A “working” convention that connects over 1,300 top executives for the purpose of conducting one-on-one business meetings with their trading partners. The convention allows attendees to meet with dozens of companies of their choosing in just a few days.

Buyers from today's supermarkets, supercenters, drug chains, mass merchandisers, convenience stores, online retailers, importers, exporters, wholesalers, discounters, and even military exchanges will all be on hand to see new products and find new suppliers.

The SOHO EXPO is produced by the Southeast Natural Products Association, Inc. and is operated by people from the natural products industry. Profits are used for the benefit of the entire industry. Southeast Natural Products Association is a nonprofit trade association. The show is a "closed show" and is not open to the general public. Free to retailers.