Jul

20

Needham, MA – July 20, 2017 - Traktek Partners has been awarded the 2017 Gold Award for Interactive B2C E-Commerce Website during the NEDMA Annual Awards Banquet for the design and development of the Sonesta Hotels and Resorts website, www.sonesta.com.

The New England Direct Marketing Association (NEDMA) is the oldest regional direct marketing association in the country. This years winners were announced at NEDMA’s 36th Annual Awards for Creative excellence event held on July 20 at Bentley University in Waltham, MA.

The new Sonesta.com website was designed to highlight the range of properties and destinations that are a part of the Sonesta Collection of hotels and resorts. The clean design uses strong imagery, simplified navigation, and responsive design to allow users to better interact with Sonesta online regardless of the device they are using to visit the website.

“It's an honor to have the new Sonesta.com selected as the 2017 Gold Winner for the Best Website - ecommerce category by the New England Direct Marketing,” said Cyril Lemaire, Managing Partner at Traktek Partners. “I believe we were recognized based on the sleek responsive design, overall user experience, SEO friendliness, and ease of use by the growing number of hotel content editors.”

“Our goal is to exceed client expectations by developing websites that will increase traffic, improve conversions and engage website visitors. On this project, in addition to improving metrics for an award winning site, this website hosted on Acquia was built on Drupal CMS, integrated with multiple third-party systems and was developed to be WCAG and Section 508 Compliant,” said Jennifer Phillips, VP Marketing and Client Services. “I’m proud of our team for all of the hard work and commitment they put into this website.”

TrakTek Partners (www.traktekpartners.com) is a Boston-based consulting and digital marketing agency that specializes in revenue and lead generation for the travel and tourism industry, higher education, and technology sectors. We provide business and digital marketing strategies, creative design, website development, video production, SEM, SEO, and social media campaign management services to domestic and international clients seeking to build brand reputation, generate new revenue streams, and build customer loyalty.