Como Knowledge

Unlock Your Business Potential with the Power of Data

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly competitive business environment, improving customer engagement can become the defining characteristic of a successful retail or hospitality company.

Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.

POS integrations can pose a challenge for retail and hospitality chains. Getting a POS system to work with different types of data analytics can be a complicated process, particularly for retail and service experts who may lack technical knowledge and skills.

Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years.

According to eMarketer [1], 34.9% of smartphone users above the age of 14 will use their device to pay for goods and services at the point of sale (POS) at least once every six months. Proximity payments will reel in 831.4 million users in 2018 alone, but that figure is expected to rise to 1.1 billion by 2021.

We’ve come a long way sinceloyal customers in the 18th century¹received copper tokens that could be exchanged for gifts at a later date. What we had here was the makings of a loyalty club, just in a more physical (and metal-based) form.