Beauty Bakerie's New Eyeshadow Palette Pays Tribute to Instagram

From its Eyelash Icing Waterproof Mascara to its Flour Setting Powder, Beauty Bakerie is known for its range of confection-inspired cosmetics—now, the brand is adding to its fun and colorful assortment with the 'Do It for the Graham Palette.'

As well as staying true to its own naming conventions, Beauty Bakerie's youthful new eyeshadow release also manages to cleverly tie in with the popularity of taking photos to share on Instagram. The 12-shade cosmetic palette boasts a mix of matte, duo-chrome and foil finishes in a range of colors that will be perfect for the spring and summer seasons.

Each of the individual shades is versatile, buildable and highly pigmented, as well as cruelty-free, vegan, paraben-free and gluten-free.