Pros & Cons of SEO

By Saba SEO, 9:00 am on July 24, 2019

Search engine optimization (SEO) has both advantages and disadvantages. Although it’s considered one of the most important tools to rank higher with Google, there are downsides to SEO. Here are the pros and cons of SEO, brought to you by the SEO experts at Saba SEO, an industry-leading SEO company San Diego businesses rely on for high-quality service and unparalleled marketing expertise.

Advantages

Free

SEO is totally free of cost, and it depends on how much time you spend researching keywords and utilizing them in your high-quality content.

Localized Traffic

Using local SEO tools such as Google My Business can help you improve your localized traffic.

Mobile Friendly

Good SEO means your site is responsive, your site speed is good, and there’s no latency for mobile users.

Expert Status

Following best SEO practices means your site is an authority. You only have one article per keyword, and you only have backlinks from high-quality sites.

Customer Friendly

Potential customers find your site because of your SEO. They come to your site and see that you’re professional. There are no grammatical errors in your content. You’re using the latest technology on a secure site, and they only need to locate the buy button.

Disadvantages

Targeted by Competitors

Effective SEO means you rank high. Sites that rank high are targeted by competitors who want a slice of the SEO pie, which means you’re always on your toes.

Changes

SEO can change. Just say the word “panda” and watch business owners frown. One small change to SEO, and you can be at the top of the search results one day and the next day find your site greatly demoted.

Penalties

You need to always be on top of your game, which may require some financial investment. One example is websites that haven’t been upgraded to responsive design will be penalized.

Slow Results

SEO isn’t a fast-moving process. You can update your site and use best practices and not see results for months.

No Promises

You could update all your content and website features and still not find that your site has improved. SEO doesn’t promise results.

When you’re looking for ways to boost your site’s rank, make sure to work with professionals who have expertise in SEO. In San Diego, businesses know they can rely on the experience and know-how of the SEO pros at Saba SEO to help them increase rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable SEO specialists today at 858-277-1717.