PRIVACY POLICY

Welcome to our website located at www.highlandmyst.com (the ‘website’). This website is operated by Highland Myst Cinema Group, LLC and/or its corporate affiliates.

Review Highland Myst Cinema Group, LLC’s legal and privacy notices for details on how we collect, use and protect your personal information on the website.

Your use of and access to any website or software application or service owned by Highland Myst Cinema Group, LLC either (i) made available to you directly or indirectly from this website; or (ii) with a direct link to this privacy policy is subject to this privacy policy. This privacy policy explains the data that we collect and how we use it.

We respect your privacy. If you have any privacy concerns or questions about this privacy policy, you can contact us by email at info@highlandmyst.net.

Contents

ABOUT US AND THIS POLICY

All references to “we”, “us” or “our” refer to (1) Highland Myst Cinema Group, LLC and/or one or more of its corporate affiliates.

This policy gives you the details of who we are and the details of our privacy policies, including: what data we collect about you when you use HighlandMyst.com; what organization is collecting the information; how the information will be used or disclosed; what choices are available to you regarding collection and use of the data; what security measures are in place to protect your personal information; and how you can correct any inaccuracies in the information. Information collected or provided by or to us may be shared with and used by any of our affiliates in accordance with this Privacy Policy as if the relevant affiliate was ‘we’ ‘us’ or ‘our’ in this Policy.

This policy may be amended from time to time without notice and it is your responsibility to read it carefully and review any changes that may have been made. Since changes will be posted on this page, we encourage you to check this page regularly.

This policy, the processing of your online account data and any other data we collect shall be governed by the laws of the State of Texas and shall be subject to the exclusive jurisdiction of the courts in the County of Dallas.

YOUR INFORMATION: WHAT WE COLLECT, HOW WE COLLECT IT, AND HOW IT IS USED

In common with most other websites and on-line services, we collect certain data about your visit to our website. Any data we gather through your use of HighlandMyst.com falls into three categories: (1) personal information that you supply to us, such as information you provide when you register (including your e-mail address), create an account, create a username, register your device, complete a survey, enter a contest, or purchase products or services; (2) information that is collected as you use HighlandMyst.com that becomes identified with your personal information; and (3) information that does not directly identify you and is collected as you use HighlandMyst.com, including your IP address, and information gathered with the use of a “cookie” (cookies are discussed further below), and information related to searches or recommendations on HighlandMyst.com. Such information collected includes, without limitation, which pages and content are browsed, interactions with advertising and content, and other data related to preferences and usage. We use this information including, without limitation, to provide our services to you, create new products and services, to better target advertising and content, (on our and our business associates’ websites) to generate statistics, reports and for various analytic purposes (including combining the data we collect with data from other sources).

You may use certain HighlandMyst.com web pages without registering or creating an account. We may nonetheless build a history of your interactions with HighlandMyst.com even though we don’t know who you are.

Personal information

As is common across websites, to use certain features of HighlandMyst.com we may ask you to register, create an account, provide your full name and email address and create a password. Once you have created an account, you will have the option to fill out a form (all or portions of which may be included in your profile). When you create your profile, we collect personal information about you, such as name, address, location, e-mail address, favorite actors, music, etc. which will be stored in order to provide services to you and to conduct activities including, without limitation, using it to process your registration, maintain a profile about you, process your request to receive newsletters and email announcements, or to voluntarily participate in surveys or contests and/or to communicate with you about services and products we think may be of interest to you.

HighlandMyst.com may allow you to set up profiles that may be viewed by other users of the HighlandMyst.com. To enrich your profile you may choose to include some personal information in your public profile so that other users can identify you. You should only include information in your public profile that you do not mind making publicly available without restriction.

To process your purchase orders we require your name, billing address, phone number, email address, shipping address, credit card information and credit card security codes. We use this information to process your order and, if any questions arise, to contact you about your order. We may also use it to contact you about other products and services we feel may be of interest to you. In general, HighlandMyst.com will try to email you first but may phone or send an electronic message to you if you have provided these details and you consent to our so doing.

Personal information is also used to provide personalized services to you, such as show tracking and recommendations.

We may provide data about our users, traffic patterns, products, services and site information to third-parties (such as vendors, advertisers, and our business associates) (‘Third Parties”), but, except as otherwise described in this policy, we will use reasonable efforts to provide it in a form that does not directly identify you.

Creation of Anonymous Data. We may create Anonymous Data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. Once we create Anonymous Data this Anonymous Data is our property. We use this Anonymous Data in many ways including analyzing request and usage patterns, creating reports and performing analytics so that we may enhance the content of our Services, improve Site navigation and provide meaningful analysis of habits, usage, trends, and effectiveness of marketing campaigns etc. as part of our analytics and other services. Company reserves the right to use and disclose Anonymous Data to Third Party Companies in its absolute discretion.

Social Media and Profiles. The information that we may ask you to provide could include name, gender, location, email address, biographical information and the movies and television shows that you like to watch. When you create your profile, you may be asked if you want your profile to be public or private. Unless you state that you want your profile to be private your profile will be available for public viewing.

Public Content. Your photos, posts, friends, and other content you post to HighlandMyst.com (and your Profile if you designate it as public, including your first name and last initial but excluding any other account registration information) are meant for public consumption. We may display this content on HighlandMyst.com and further distribute it to a wider audience through third party sites and services.

Facebook and other Social Networking Sites. If you are logged into Facebook or another Social Networking Site (“SNS”) that we support, and you access but are not logged into HighlandMyst.com, we may receive information from Facebook or the SNS to make it easier for you to create an account on HighlandMyst.com and to show our relevant content from your Facebook or SNS friends. This information personalizes your experience and helps you create an account (where this facility is available). You may also be able to connect your account on HighlandMyst to your accounts on Facebook or other SNSs, in which case we may collect and store information identifying your account with the third party service. We use this information to help you connect and share public content with your friends and followers.

Material You Choose to Reveal in On-line Fora, Blogs, Message Boards, Chat Rooms or Similar Locations. You may be able to post personal information on areas of HighlandMyst.com that may be viewed by other users or the public, although we recommend that you do not do so. Please note that there are risks, including but not limited to the risk of physical harm, of dealing with strangers, including persons who may be acting under false pretenses. Please choose carefully the information you post on HighlandMyst.com and that you give to other HighlandMyst.com users. You are discouraged from publicly posting your full name, telephone numbers, street addresses or other information that identifies you or allows strangers to find you or steal your identity. Despite this prohibition, other people’s information may be offensive, harmful or inaccurate, and in some cases will be mislabeled or deceptively labeled.

YOU ASSUME ALL RISKS ASSOCIATED WITH DEALING WITH OTHER USERS WITH WHOM YOU COME IN CONTACT THROUGH HIGHLANDMYST.COM. WE EXPECT THAT YOU WILL USE CAUTION AND COMMON SENSE WHEN USING HIGHLANDMYST.COM.

Tracking and Cookies

When you visit HighlandMyst.com, we and our advertising associates may store and access information from your device, including “cookies”, clear GIFs (which are also sometimes called web bugs or web beacons) and browser details. We may collect information such as your browser type, the type of operating system you use, the domain name of your Internet service provider, IP address, pages visited on the site, services used and how you have used them. We and our advertising associates do this for a variety of purposes. In the case of our advertising associates, this may include the personalization of advertisements based on your visits to sites in that party’s network. Please note that HighlandMyst.com does not currently respond to a web browser’s “do not track” instructions (e.g., a “do not track” signal). However, we may use Google Analytics. Google Analytics manages ‘Do Not Track’ instructions from your browser in accordance with its own privacy policies at http://www.google.com/intl/en/policies/privacy/.

Consent for the use of cookies.

If you continue to use HighlandMyst.com, we will imply from this that you consent to our use of cookies.

WHICH ORGANIZATIONS COLLECT THE INFORMATION?

When you provide information to HighlandMyst.com, that information is collected and maintained either by Highland Myst Cinema Group, LLC or by an authorized agent or contractor of Highland Myst Cinema Group, LLC such as (without limitation) website-hosting companies, customer care service providers, and/or transaction processing service providers, unless specifically stated otherwise at the point of collection.

ADVERTISING

We may use your personal information and non-personal information to serve ads to you via HighlandMyst.com as well as to provide you with promotions, products, and services. We may also use third-party advertising companies and other business associates to serve ads on HighlandMyst.com or other Sites and provide you with promotions, products, and services. These third-party advertising companies and our business associates may be located throughout the world.

These third-party advertising companies and business associates may receive and share with us information relating to the advertisements that they serve you including, without limitation, date and time of the ad shown, the ad that was shown and your IP address and your interactions with such advertisements. These third-party advertising companies and business associates may use cookies, clear GIFs and anonymous information about your visits to HighlandMyst.com and other websites to measure and improve the effectiveness of their ads, promotions, products and services. This information may also be used for online preference and other targeted marketing purposes. The information received by these third-party advertising companies and business associates is subject to the privacy policies of these third-party advertising companies and business associates. We may be given access to this information by these third-party advertising companies and business associates which we may use for purposes including, without limitation, to provide services to you, to better target advertising and content to you and to generate statistics and reports and to carry out analytics that help us to provide our services, to create new products and services, to better target advertising and content, (on our and our business associates’ websites, applications, and devices) to generate statistics, reports and for various analytic purposes. We may make certain information about you available to third-party advertising companies and other business associates under agreements between us and those third-party advertising companies and business associates. The third-party advertising companies and business associates will use that information to target advertising to you or provide and market promotions, products and services to you. You may withdraw your consent to our sending your personal information to advertising companies and business associates by sending us a written e-mail request from the e-mail address that is registered with us. If you do so we will not provide your personal information from relevant HighlandMyst.com to third party advertisers or business associates from the time you opt out. However, where permitted by applicable law, we may still provide them with information that does not directly identify you from which they may send you targeted advertisements.

Many of our advertising associates are part of the Network Advertising Initiative. You may opt-out of behavioral advertising for Network Advertising Initiative member companies by following the link below and opting-out of all or some of the advertising networks: http://www.networkadvertising.org/managing/opt_out.asp

Opting out of Flash Cookies is described above in the tracking information section.

SECURITY & RETENTION POLICIES

We use commercially reasonable efforts to safeguard the confidentiality of your personal information. However, due to the design of the Internet, ever-changing technology and other factors outside of our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties or that we will not be subject to security breaches. We will have no liability for disclosure of personal information due to errors in transmission or unauthorized or unlawful acts of third parties.

You are responsible for the security of your user name, ID, and password for HighlandMyst.com. Please take care when using and storing them.

Our Policy is to retain your personal data during such time as it is relevant to us. We may retain your personal data for up to 3 years from the last interaction with you. Anonymous data is not subject to this retention policy and we may keep and use it indefinitely.

COMMITMENT TO CHILDRENS’ PRIVACY

Protecting the privacy of children is important to us. For that reason, none of our HighlandMyst.com content is directed at anyone under 13 and not structured specifically to attract anyone under 13. We also do not collect or maintain personal information from those users who we actually know are under 13. Should we learn or be notified that we have collected information from users under the age of 13, we will immediately delete such personal information.

UNSUBSCRIBING AND OPTING OUT

When you register to access certain HighlandMyst.com, you provide us with personal information for us to contact you (including sending you marketing material). You can let us know that you do not wish to receive announcements or marketing material from us by either e-mailing us (from the account registered with us) with a written request to opt out of receiving further materials from us or opting out from the marketing material by using the ‘unsubscribe’ function in these marketing materials. If you opt out or do not provide your personal information then some services and features (such as personal information services, recommendations and tracking of ratings and likes and dislikes) may not be available to you or may be deleted. All newsletters and email announcements from us will contain an unsubscribe link that also allows you to opt out at any time from these messages.

Review and Correction

Where you have registered to access certain areas of HighlandMyst.com, you may review and update the personal information that you have provided us by visiting the relevant set up page of HighlandMyst.com and updating your account profile (where this function exists) or emailing to us the request for change from the email account that is registered with us).

OTHER DISCLOSURE OF PERSONAL INFORMATION

We will not otherwise use or disclose your personal information without your consent except (i) as described in this privacy policy, (ii) as required by court order or other government or law enforcement authorities in order to comply with legal process or law, (iii) in the event of a merger where another company has acquired the relevant HighlandMyst.com, (iv) in order to protect against the misuse or unauthorized use of HighlandMyst.com, (v) in order to protect and defend our rights and property, or (vi) in order to protect the personal safety or property of our users or the public.

If Highland Myst Cinema Group, LLC sells assets (or the assets of a division or subsidiary) to another entity, including, without limitation, in the event of bankruptcy, or if Highland Myst Cinema Group, LLC (or a division or subsidiary) is acquired by, or merged with, another entity, Highland Myst Cinema Group, LLC may provide to such entity user information (both anonymized and/or aggregate and personal information) that is related to that part of the business that was sold to or merged with the other entity.

Links to Third Party Websites

HighlandMyst.com may display links to websites operated by third parties. If you click on a link, the relevant third party operator or others may collect data about you when you visit the linked website. They are responsible for the collection and further processing of such data and we have no control over it. We advise you to check the terms of use and privacy policies of any linked websites you visit to find out what data they are collecting and the purposes for which they process your personal data.

OVERSEAS TRANSFERS AND PROCESSING OF YOUR INFORMATION

Your personal information may be used by us and our affiliates, subsidiaries and our suppliers who may be located in countries outside the country where you are located for the purposes outlined in this policy. The data protection laws in these countries may not offer the same level of protection as those in the country where you are located. By providing your personal information to us you understand and expressly consent to us and our business associates and suppliers processing your data in any jurisdiction, including without limitation the United States of America, in accordance with this privacy policy.

YOUR CONSENT

YOUR RIGHTS

Your California Privacy Rights

If you are a resident of the State of California, we provide you within this Privacy Policy information on how to exercise your disclosure choice options such as your right to opt-out (or “unsubscribe”) of our use and sharing of your Personal Information for marketing purposes. Therefore, pursuant to the California Civil Code, we are not required to maintain or disclose a list of the third parties that received your Personal Information for marketing purposes during the preceding year.

If you are a California resident and wish to request information about how to exercise your third party disclosure choices, please send a request by email to our Privacy Administrator at info@highlandmyst.net. All requests must be labeled “Your California Privacy Rights” in the email subject line. For all requests, please clearly state that the request is related to “Your California Privacy Rights”, include your name, street address, city, state, zip code and e-mail address (your street address is optional if you wish to receive a response to your request via email) and indicate your preference on how our response to your request should be sent (email or postal mail). We are unable to accept requests via the telephone or by facsimile. We are not responsible for notices that are not labeled or sent properly or do not have complete information.