3 Proven Ways to Make Money by Newsletter Today

You may or may
not already manage your own email newsletter (AKA "eZine" - short for
"email Magazine").

If you do, this
article will help you to make more money with it today - no matter how
big your list is!

If you don't,
read this to learn why you should begin building a subscriber list immediately.

As you surely
already know, your newsletter is a must have key to your success online.
I don't care what you do - not building and maintaining an email
newsletter is suicidal.

Now, everyone
knows that much and you will hear many speak these same words - but
you rarely hear folks talk about the real value of your list. That is,
how do you use it to really make money?

1. Educate

"All Links are
Not Created Equal." This is a phrase I coined in my marketing course
years back.

The idea here
is that the state of mind of your customer when leading to your site
is crucial in determining whether or not he will buy. This is a natural
extension of what salesmen call "qualifying". That is, you need to determine
before wasting your time, whether the prospect is ready to go or not.

Pretty basic
salesmanship 101 stuff here. How does it apply to your newsletter?

Well, chances
are, your prospects don't even realize that they need your product or
service. What may be obvious to you, may be totally unknown to your
prospect.

Your newsletter
can be used to educate your prospects about the value of your product
or service. That is, they don't know they need it - so educate them!

And educated
prospect will come to your site "pre-qualified" and ready to be sold.
He knows he needs what you've got. All he needs now is a little nudge.

2. Endorse

If the content
of your newsletter is good, and not just a sales pitch, over time you
will gain the respect of your readers. Once you've gained their respect,
they will be more likely to listen to what you have to say (they are
pre-qualified to receive your opinion - see how this all fits together?)

When you recommend
a product or service to them, they will arrive at the sales site for
that product or service pre-qualified and ready to buy. Your opinion
means a lot and will go a long way on the path of making the sale.

The application
of this concept to affiliate programs is quite obvious - just endorse
the products you are offering, right?

What if you
are selling a product or service of your own? If you've read my course
you remember the concept of the "Internet Marketing Battle Plan". The
5th and final tactic in your Battle Plan is "Working the Back End".
Once you've sold your product to your customer, continue to sell related
products to that customer as long as you can. These don't have to be
your own products - they can be products from other companies selling
related products... Heck, they can even be your competitors!

Use the power
of your endorsement for these products to sell like crazy.

Endorse and
Educate and you will always send pre-qualified and excited prospects
to your sites.

3. Automate

Do you manage
your newsletter by hand? Or is the tool you are using to manage your
newsletter unreliable and difficult to use?

If so, properly
automating your newsletter will make you money.

How?

It's simple.
Automation of your newsletter management will save you time and spare
you the mental anguish of having to worry about your list. In the end
you'll have more time and mental energy to apply to your other projects.
Or, if you're lazy, it might just give you some extra time in front
of the tube!

Either way,
you want to make sure that your automation solution for your newsletter:

a.
Is highly configurable. You want it to be able to grow and change
as you grow and change.

b. Is reliable and located in a trusted spot. You can only
guess what happens to your newsletter when it's hosted on a remote
site, or when it's managed by scripts you don't understand. A solution
you run locally solves this problem by putting you in control.

c. Handles
subscribe and unsubscribe requests efficiently. This will save you
hours of time.

d. Can
schedule and automate the mailing of your newsletter.

What if you
go on vacation or have a family emergency? Does you business stop? Of
course not! It simply can't. You need a management tool that can run
things while you're gone.

TIP:
ROIbot Newsletter Server is a new tool that handles all of the above
quite nicely. You can learn about it here: