Human Resources & Administration

"social media analytics" courses, certification and training

The Post Graduate Certificate in Digital Marketing is a career centric course launched by the institute which will prepare students to work in the ever-growing domain | The focus of the course will be to give emphasise on areas like Search Engine Marketing (SEM, PPC) ,Website Planning & Creation, Content Marketing, Email Marketing, Online Advertising, Social Media Marketing

This certification is aimed at training applicants in the field of social media, amplifying the message, retaining the audience and building authority. Applicants will also be trained on the latest techniques helping to increase expertise in enticing traffic to the websites and protecting the brand reputation. This course also helps candidates learn scores of aspects of executing and planning content marketing strategies with huge impact. One will learn best practices across media types encompassing images, social media etc. It is one of the interesting and compelling courses that will help advance career.

This online certification program helps candidates working in the domains of public affairs, communications, branding, marketing and community engagement. The course aims at training candidates in the fast expanding area of social media. Candidates will gain knowledge on the most advanced techniques helping to increase skills in enticing traffic, promoting brand and protecting non-profit companies. SimpliLearn provides the content that is updated with the current industry standard.

Certified Web Analytics Masters Course (CWAM) is a great platform for the participants who wish to develop an expertise and masters in Web Analytics. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing viz. Web Analytics.

Outlined with keeping specifically MBA BBA students who have commenced their career and entry level professional with a minimum to moderate level of experience in digital analyst space and web analytics data or web analytics tools.

Learn to derive business insights from large and Complex data. In-depth course in Business analytics. In this course you will learn: | Optimize business situations that involve whole numbers, such as employees to deploy & Optimize business decisions that take multiple input variables to predict between two possible outputs. | Model decisions under a variety of future uncertain states, depending on the decision maker's proneness or aversion to risks | Compute correlation where, at first glance, there seem to be none – correlation between data points in a time series & compute the regression model for time series data that has correlation within itself | Optimise business situations where two variables do not move in a linear fashion & test hypothesis for experiments involving different treatments | Model continuous outcomes that depend on more than one input variable & Group data points dynamically based on the similarities among the members of each group

The financial world is going through an era of digital transformation. The impact of social media, mobility, Big Data and machine learning, Internet of Things, information security and blockchain, and artificial intelligence based robotics is being felt as firms strive to meet the expectations of the new-age millennial customers through digital mastery. Digital change management in the banking and financial services industry and capital markets needs new capabilities in leaders who have the vision to develop novel technological innovation for transforming the world of banking, trading, risk management, customer management and advisory, payments and fraud detection. This program aims to inspire leaders of firms with the required organizational and technological know- how for creating a novel digital vision for the financial organizations with measurable impact.

PG Program in Business Analytics and Business Intelligence (PGP-BABI) is a comprehensive Business Analytics course offered by Great Learning in collaboration with The McCombs School of Business at The University of Texas at Austin and Great Lakes, India. The course covers latest analytics tools and techniques that help you to gain complete knowledge of business analytics and its applications. The course covers exhaustive topics that offer theoritical as well as practical knowledge in business roles.

Executive Post Graduate Certificate in Information Technology Management and Analytics (EPGCITMA)is conceived with the idea of providing specialized learning in the specific business function of information technology. Information and communication technologies are driving developments in several business sectors | This provides immense opportunities for modern day managers to understand practice and innovate with these new systems and processes driving business growth. Adequate exposure to this road to success is rapidly becoming a prerequisite in modern day business management. This program is designed to equip the managers with the necessary tool set needed to seize this opportunity

Certified Digital Marketing Master Course (CDMM) is one ideal Master Certification for the aspirants of Digital Marketing, which bestows hands-on expertise and introduces its participants with the insights of Digital Marketing. | This course will help you build mastery in various disciplines of Digital Marketing - SEO, SEM, Social Media, Email Marketing, Inbound Marketing & Web Analytics. CDMM supplements you with additional specialization modules to strengthen your skillset based upon individual’s objective.

Post graduate Program in Management for Executives by Great Lakes Institute of Management is a one-year flexible and industry-relevant programme. The programme follows the best and global practices of teaching via live webinars, classroom sessions, self-learning, problem solving, and industry exposure. | Programme Deliverables | Develop your management skills and transition into business or leadership roles | Learn techniques for better business solutions | Learn how to manage real-life business problems effectively | Gain exposure to the advanced modules of Analytics, Digital Marketing & Product Management

On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.

Demand for marketing, advertising, and promotions managers is expected to grow 12 percent by 2022 (Bureau of Labor Statistics Occupational Outlook Handbook)There is a growing demand for social media marketers who are skilled in social media strategies and tactics. Social Media Foundation course is designed to meet the demand for social media marketers by training the aspirants in the essentials of social media marketing.

Our Social Media Marketing course has been designed to equip you with the right information and knowledge to help you design the media marketing plan that is best suited to your business. We will show exactly what is Social Media Marketing, how you can find your target audience, what type of content can usually be shared, how it can be customized for your business and so on. | At the end of this course, you will be fluent in social media marketing, from planning to executing your own customized campaign. You will be able to create the best form of social media campaign that will help you get the best reach for your company.

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