Conclusion

Let me reiterate this: If your content sucks, it’s not because you suck.

Writing awesome content is hard. It’s taken me years of practice to get where I am today, and guess what? I’m still learning.

But it’s important to recognize when your content does suck.

There’s a huge chance that your content will make a lot of first impressions. People who have never heard of your brand before could stumble upon one of your blog posts, and they’ll judge your brand based on your content.

And if your content is bad, you’ll lose potential customers. But if your content is amazing, you’ll win people over.

What kind of data do you use to figure out how effective your content is?