The Insidious Success Web

Letting go is harder than it looks…

Last week I released my book, Breaking the Spell. The culmination of a year-long journey of being inspired to write it, doing lots of research, writing, publishing, and marketing. Launch day came and went. And I admit, it was anticlimactic. Almost a let down. I was left thinking now what?

And that’s when it hit me… I was doing it again. Still under the spell. The spell that conditions us to achieve. To expect, and look for, results whenever we do something. As much as I told myself this book is the start of something, not the end, it didn’t matter. Those old feelings surfaced just the same.

And in that moment I realized, breaking the spell is a process.

And every time I think I’ve broken it, what I’ve really done is peel one more layer away. And, like an onion, there are many layers. So I’ll likely be peeling for awhile to get all the way to my heart, my soul, that place where there is no ego, no anticipation of results. That place where I can truly let go and just be.

I also became clear that because my book is just the start, the 6-part teleclass series I’m offering as a bonus for those who purchase the book in May, is about sharing how to actually do this in your life. How to deal with the peeling of layers. The reality of what it means to break free from this life we’ve all been conditioned our entire lives to live.

I’m certainly no expert. I realize I haven’t completely broken the spell myself. But I’ve been walking this path for over a year. And I know sharing with total honesty is the best way to serve others who choose to embark on this journey themselves.

I also just want to say this about the book… Yes, I have been marketing it. That’s what I do, right? I’m trained as a marketer. It’s been my career for 26 years. But interestingly, I sent out an email to my friends and family last week to share news of my book. My husband commented that he noticed a difference in the tone of that email from the rest of my book marketing. My response… well, I’m not trying to sell them books. I just feel so compelled to share this message that I want to tell everyone. And he said, that’s how you ought to market it, too. From your heart, and your bigger mission.

And, I guess you could say I had a great big DUH moment.

Time to step out of my marketing shoes (harder than I realized… I’ve been wearing them for YEARS!) Yes, I want to sell books. But not to sell books. Rather, to spread a message. To create a movement. To heal our world. That may sound grandiose, but that truly is what is driving me.

Here’s what I really want to say… from my heart. I do believe in my heart and soul that this book came through me. I believe it’ my mission to spread this message. It’s not about making money. It’s not about selling books. It’s not about business. It’s just something I have been called to do.

That may sound corny, but it’s honestly how I feel.

Breaking the Spell was a hard book to write. And when I read it back, I sometimes can’t believe I wrote it. I do believe something bigger was, and is, at work here. Because I’m so called to share this message, I’m inspired to tell everyone I know about the book. And, I hope they’ll choose to check it out and share it with others if the message resonates. I really do believe that together we can create change.

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3 comments on “The Insidious Success Web”

Love how open you are, Debbie! Thanks for leading this way in the NEW way to market from the heart! This is real and authentic, unlike that gross ‘authentic marketing’ bull that went around the industry a few years ago that still required hard selling.