"I told him I wanted him to take over my Twitter account," Hinkie joked. "Maybe my followers will go up."

Embiid's Twitter account, which now has over 343,000 followers, has been in someways the highlight of the summer for Sixers fans. Embiid has made headlines for his pursuit of various celebrities such as Rihanna, Kim Kardashian, and even LeBron James, who he tried to recruit to the Sixers.

Hinkie says that the two have talked about the rookie's use of Twitter, but that so far the general manager has come away impressed with his use of social media.

"I think for a Twitter newbie, he has found the line in a way that keeps him entertaining. People have had lots of laughs. Me included," Hinkie said.

Still, the general manager did say that the power of capturing an audience the way Embiid has does come with some risk.

"Sometimes you find yourself in the middle of February, or late March, in the middle of a road trip where some of that humor doesn't go over so well," Hinkie said. "Maybe he will touch the stove and get burned a time or two, but I think he will find his way and be fine. But it is the sort of thing we talk about."