Search Engine Optimization

Udemy

Course Summary

Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are looking for

+

Course Description

A Certificate of Completion is Presented to Students who Undertake the Course. The Course is Endorsed by The Oxford College of Marketing.

A clear and concise way to learn SEO

Jargon Buster - Real Learning no false "short-cuts"

Plenty of Industry examples and Best practices

Search Engine Optimization course will cover, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. Concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally you will be made aware of the implication of the rising of Mobile browsing.

+

Course Description

A Certificate of Completion is Presented to Students who Undertake the Course. The Course is Endorsed by The Oxford College of Marketing.

A clear and concise way to learn SEO

Jargon Buster - Real Learning no false "short-cuts"

Plenty of Industry examples and Best practices

Search Engine Optimization course will cover, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. Concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally you will be made aware of the implication of the rising of Mobile browsing.

+

Course Syllabus

Search Engine Optimization

Introduction to SEO

Business case_Market share_SEO vs PPC

SEO ranking_PPC _Smartphones and PPC

Types of search_Head vs Tail

Basics of natural search_ How SEO works

Jargon buster

Strategy-Benchmarking

Competitor analysis

Keyphrase analysis

Cost-benefit analysis_Planing and implementation_Measuring and reporting