Business Wire

RepIndia Wins the Digital mandate of United Colors of Benetton

RepIndia (1:05PM)

Business Wire India

RepIndia, one of the largest independent digital agencies in the country, announced its appointment as the digital partner for United Colors of Benetton in India. The mandate entails building and reinforcing the brand's digital and offline presence through strategic planning and out-of-the-box solutions to attain consumer loyalty.

Commenting on the announcement, Ayesha Chenoy, CEO & Co-Founder, RepIndia said "With years of experience in the consumer lifestyle segment, we are glad to have taken on the responsibility of bringing Benetton's unique voice to life on digital. We are excited to partner with this international giant that celebrates and liberates the diversity of each individual. It's a prestigious win for us, and a great canvas for our own capabilities and creativity."

Archit Chenoy, Director, RepIndia, adds, "It is heartening to see that a leader like United Colors of Benetton is looking at an integrated approach towards marketing. With this win, RepIndia will be in a position to address two key focal points for the brand – delivering integrated brand solutions, and infusing a layer of brand vision to the digital delivery."

Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. A responsible group that plans for the future and lives in the present - with a watchful eye to the environment, to human dignity, and to a society in transformation - the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands. United Colors of Benetton's commitment to social issues has always been a central feature of the brand that, through its communications campaigns and collaborations with leading non-profit organizations, makes the public reflect on social issues of universal relevance.