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A Massachusetts Real Estate Company located in the Berkshires, Tucker Welch Properties, is using drones - yes you heard that right, drones, to showcase luxury properties. Recently, the company utilized drones to create a 2 minute video of a 27 acre property for sale in Richmond, MA. The property is currently listed for 5.9 million.

While this is possibly a first in Massachusetts, real estate agents have made use of drones for similar purposes in both New York and Chicago. Tucker Welch Properties decided to give this marketing strategy a try as the property has been on the market for approximately a year now.

Aerial photography has been utilized in the marketing of high end real estate properties for years, but this use of drones is quite a bit newer. What do you think about it? Good idea or a bit unnerving?