BF Goodrich • Mud Terrain Tires

Objective: Create a composite image showcasing BF Goodrich’s Mud Terrain Tire from three different angles. Remove each one of the hundreds of injection mold numbs and a myriad of manufacturing imperfections from each of the three views/angles. Clean up all lettering defects and enhance readability. Finally, layer all three views into one composite and add drop shadows.
Process/Solution: We silhouetted and painstakingly retouched the three tire images composited together to create a triple tire effect.
Techniques: compositing, retouching
Acknowledgements:
Agency: The Martin Agency
Art director: John Ryland
Photography: Adam Ewing