How nurulknight started their web page design journey

Company name

Estafet

Overview

We are a medium sized company that provides consultancy service for software solutions using Oracle. We provide software and service based solutions. We are very technical but we know our clients are not as it is hard to understand what we do. We aim to be approachable for the non-techie, so they are not scared by jargon or too much information, but at the same time appreciate we are technical and we can help with areas they dont understand. We then liase with the techies within their own company to run the project forward. We have been around for nearly 10 years and are growing rapidly.

We need a good attractive homepage, content page and a dictionary page to help people understand what we are talking about!

Tell us a bit about who you are and the people you reach

Our audiences are the large companies like Laura Ashley. They have internal systems that require our help.

Our main audience are like sales directors of large companies. Then it will be followed by technical developers or technical directors to research the site further.

The sales directors are not technical and are scared by too much text, jargon, excessive information and lack of imagery

The techincal people like everything the sales directors do not.

Our company is professinoal and need to show we can play with the big boys, but at the same time small enough that we can develop personal relationships and people should feel at ease when talking to us.

Requirements

We found that sales directors have their software to help run their business, but have no idea how to make it run or who can do it for them. They are non-technical and then look for someone like us. When they find us, we want them to understand quickly we are the ones for the job. We do not want to scare them by flooding them with jargon. Just enough info to bring them into the site and some light material to put them at ease. Once they find us, they pass our details to the techies. They then will study the more technical parts of the site to appreciate we are teh right people for the job.

- So the site needs to be light
- not boring with text every where
- not cartoony
- smart casual feel, not formal but not arty
- type face needs to be clear, simple and bold, important when presenting a lot of material
- we need a homepage and content page
- dictionary page (for the jargon)

please see estafet.com for current site look and materials

We want to avoid traditional stock images of smiling people and shaking hands. We understand we are boring, so we want to look lively and interesting with good images, but we can only contribute copy.

I have attached a full design questionnaire of who we are with our logo. We are very proud of our name, so if you do some research of the name, you can see what we are trying to look like.