Red Bull ‘The’ Energy Drink For ESL One

With the upcoming ESL One Genting 2017 closing in, Red Bull Product of Europe (Red Bull) is proud to announce that it is the official energy drink of the tournament and ESL One globally. The collaboration follows after previous success at events such as ESL One Frankfurt and ESL One Cologne, with initial cooperation as far back as 2012.

The energy drink company is no stranger to the world of eSports as it has been playing an active role in the arena with tournaments such as the Red Bull Battlegrounds, Red Bull Player One, and Red Bull Kumite. The event, which is the first stop of the 2017 ESL One circuit will be held at the Arena of Stars, Resorts World Genting from 6 to 8 January 2017. The Dota 2 tournament will see eight teams comprising of the best player competing for a prize pool of up to USD250,000.

So far, seven out of eight teams have booked their spot for the event, with the current world champions and runner-up, Wings Gaming and Digital Chaos, as well as fourth-place finishers Fnatic taking the direct invite slots. The rest of the teams had to go through a round of qualifiers with Virtus.pro, NP, Execration, and Newbee booking their place in the competition after coming up top in the European, American, South East Asian, and Chinese qualifiers respectively. The final spot at the ESL One Genting 2017 will be decided through the Malaysian qualifiers scheduled for mid-December.

The event marks the first time ESL One has graced Malaysian soil and is slated to be one of the biggest eSports events in South East Asia. Red Bull is planning to host various activities including meet-and-greet session ith the players, mini competitions as well as media-related activities to ensure that eSports fans and the media are provided with dedicated support leading up to the tournament, and at the event itself in order to create the perfect environment to enjoy and eSports experience.