A portion from the sale of the Red phone will go towards (RED), an organization supporting HIV/AIDS programs to provide counselling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn child.

Apple has announced the launch of red variants for the iPhone 8 and iPhone 8 Plus. Officially named as the (Product) Red Special Edition, a portion from the sale of the Red phone will go towards (RED), an organization supporting HIV/AIDS programs to provide counselling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn child.

Apple has partnered with (Red) since 2006, and during the last 11 years, donated more than $160 million to the Global Fund, serving as the organization's largest corporate donor.

The iPhone 8 and iPhone 8 Plus features a 4.7-inch and a 5.5-inch display respectively, with black bezels around the screen. Apple had launched iPhone 7 models in Red last year, which had white bezels around the screen. The iPhone 8 Red will be available in 64GB and 256GB variants, with a starting price of Rs 67,940. While the device goes on sale in a few counties starting April 13, it will be available in India in May.