December, 2014

Meidata joins the Kibbutz Industries Association conference to talk about business information as a developmental tool

December 17, 2014 – Jerusalem – Meidata’s Business Development Director, Mr. Elik Ber, gave a talk to 250 participants of the annual conference of the Kibbutz Industries Association with new tools and methodologies for competitive environment analysis that can leverage growth for traditional industry plants who wish to enter new markets.

The talk discussed essential market analysis tools and sources for companies examining potential new markets, that when utilized properly could improve assessments on competitors’ market share, market strategy, overall sales and more. The cases discussed during the talk were taken from actual cases analyzed by Meidata along 2014, based on innovative approaches to data collection, processing and analysis, revealing crucial insights prior to market entrance.

“Better information on competitors results in better company’s performance, and Israeli exporters should take this into consideration when planning go-to-market strategy in international markets” says Ber.

Investing in market analysis as part of decision-making process became industry standard abroad. Now, as a number of Kibbutz industry plants have learned about their target markets through analysis conducted by Meidata, it is clear that CEOs’ awareness to the importance of updated market data will continue to drive the industry to better results in the highly-competitive global markets. ,

The presentation for this talk can be found online in the following link:

ABOUT MEIDATA: Meidata™, a leading Market Research & Competitive Intelligence firm, helps companies make correct business decisions using data analysis, diverse information sources, advanced social media analysis tools, and expertise in international markets. For more information, email info@meidata.com or visit their site at www.meidata.com.

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