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Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research.

The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research.

In a move that could shake up email marketing, Google is testing a new ‘grid view’ for emails that appear in its Gmail Promotions tab, offering recipients a more visual, ‘Pinterest-style’ way of viewing email ads.

Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour.

What does it mean for your brand or market in 2014? Simply contact us with your questions to get practical tips from the digital strategists.

The digital channel mix changed massively in 2013, leaving many businesses using outmoded approaches in paid, owned and earned media. We can help keep you on track.

In the online travel sector, customer service and fast responses to consumer enquiries across multiple channels are vital if travel companies are going to thrive. However research carried out as part of the Eptica Multichannel Customer Experience Study indicates that many consumers are suffering from poor service, with a growing disconnect between the email and web channels.

As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.

The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed how modern direct marketing trends such as 'micro-listening' can have wider applications for marketers.

Gmail was mistaken as an elobrate April Fool’s joke when it launched on 1st April 2004. But Google’s webmail service went on to become one of the most widely used and pioneering communications tools in the world. The mark the occasion, Google has posted an infographic on the Gmail blog which depicts all of the changes since launched as an invite-only service back in the mid-noughties.

This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.

As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients' inbox.

Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals.