BCBS by Amanda Boyle

Amanda has just completed two anti-obesity films for BCBS in the States. The films both represent the premise that children are likely to copy the actions of their parents, whether it’s ordering a meal at a restaurant, or buying food at the supermarket.

They start out as a pair of fun and heartwarming scenarios, however the realisation dawns on the parents’ and their expressions reveal a more unsettling reality.

The campaign was filmed in Toronto, created for Mono Agency, Minneapolis and lit by George Steel.