Tag Archives: movie

Fiat-Chrysler has been teaming up with major studios to promote cars and movies of late. Recently, Jeep and Warner Brothers had the Jeep Renegade grace the silver screen with Batman v Superman: Dawn of Justice. What is the next major blockbuster to put the Chrysler brand name in? Turns out it is “The Secret Life of Pets.”

This partnership with the film will be used to promote the upcoming 2017 Chrysler Pacifica. The advertising deal will also include Late Night and former SNL star Seth Meyers and his dog, Frisbee. The ads produced for this started airing April 11th and will be going through July. They will include content featuring the Pacifica as well as the trailer for “The Secret Life of Pets” which will debut on “Late Night with Seth Meyers.”

“The opportunity to partner with NBCUniversal to create engaging content featuring talent from across its diverse television portfolio presented a strong media platform with incredible reach to tell the store of the all-new 2017 Chrysler Pacifica,” said Olivier Francois, Chief Marketing Officer at FCA. “Leveraging the unprecedented level of functionality, versatility and technology of the vehicle, including our UConnect theater, together with ‘The Secret Life of Peters,’ a film for mom, dad and their children, is the perfect combination to introduce audiences to the all-new Chrysler Pacifica as the ultimate family vehicle.”

The 2017 Chrysler Pacifica is getting a major media push from FCA. Recently, it was announced that popular comedian Jim Gaffigan would be producing and staring in a number of ads for the new minivan under the label of ‘Dad Brand.’ It is clear that the Pacifica is one of the biggest vehicles of the year and Chrysler wants to make sure people notice it. Considering that the audience that Chrysler wants to reach to purchase the vehicle is the family, it makes sense that one of the biggest animated family movies of the year would be used to market it. Seems to be a match made in (dog) heaven.