[11/13/12 - 10:20 AM]Hub TV Network New Series "Littlest Pet Shop" Makes Best-Ever Premiere for Any Original Series on Network, "My Little Pony Friendship is Magic" Marks its Best-Ever Series PremiereThe Hub spins the numbers for the week of November 5-11.

[via press release from The Hub]

HUB TV NETWORK NEW SERIES 'LITTLEST PET SHOP'
MAKES BEST-EVER PREMIERE FOR ANY ORIGINAL SERIES ON NETWORK,
'MY LITTLE PONY FRIENDSHIP IS MAGIC' MARKS
ITS BEST-EVER SERIES PREMIERE
Stellar Performances Power Network to 45 Consecutive Weeks of Audience Gains

LOS ANGELES - Powered by record-setting performances for the world premiere of the new original series "Littlest Pet Shop" and for the season premiere of the hit series "My Little Pony Friendship is Magic," The Hub TV continued its growth momentum for the week of 11/5/12 through 11/11/12. Both animated series are produced by Hasbro Studios and each premiered with back-to-back original episodes.

With the stellar performances of the two series and the continued strength of its other original series, The Hub has delivered 45 consecutive weeks of year-over-year audience growth (among its target audience of Kids 2-11, Persons 2+ and Households) and remains one of the year's fastest growing cable networks.

Also contributing to the solid week were continued strong performances of The Hub's original series including "Family Game Night" and "The Aquabats! Super Show!," and the movie Jumanji.

· The series premiere of "Littlest Pet Shop" (Saturday, 11 a.m.) is the best-ever premiere of an original series on The Hub among Kids 2-11 (316,000), Kids 6-11 (142,000), Adults 18-49 (158,000), Persons 2+ (536,000) and Households (297,000).

· The season three premiere of "My Little Pony Friendship Is Magic" (Saturday, 10 a.m.) delivered the series' highest-ever season premiere among Kids 2-11 (327,000), Kids 6-11 (154,000), Women 18-49 (80,000), Adults 18-49 (146,000), Persons 2+ (578,000) and Households (323,000). The series premiered on the Hub in 2010 and this marks the third consecutive year of season premiere growth in all key demographics.

(Source: The Nielsen Company, program based dayparts, most current, 11/5/12-11/11/12 vs. 11/7/11-11/13/11, growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.