2. Build a fan base by asking your friends to “like” and share your page. You can also run some ads on Facebook in order to build a following.

3. Post consistently, meaning create a schedule and try to stick with it. There are many different thoughts on when you should post to your page. Use Facebook page insights to determine which days and times are most effective for your posts.

4. Add value to the lives of your fans with your content. Don’t just send out “buy my book” posts. For instance, inspirational pictures or quotes usually do exceptionally well on Facebook and keep people coming back to your page. UPDATE: Check out our value-packed article “Advanced Facebook Marketing Tips for Authors and Entrepreneurs.“

19. Blogger: This is owned by Google, so some experts feel that Google gives Blogger blogs some SEO benefits. I’m not sure if that’s true or not, honestly, but it is a perfectly acceptable platform for blogging.

20. Tumblr: A very user-friendly blogging website. Probably not my first choice as a blogging platform but certainly useful.

71. Run special time sensitive sales (create urgency) and promote via social media.

72. Setup consignment deals with your local indie bookstores.

73. Create merchandise such as t-shirts, mugs, mouse pads.

74. Write reviews for other books to get your name out there.

75. Speak at your local library. An idea: Offer advice on publishing as a published author.

Before you implement the aforementioned book marketing tips, you must focus on creating a high-quality book above all else. Your book needs to have an eye-catching cover design; professional editing; proper formatting; and your product description must “hook” the reader. Your book’s price also needs to be competitive. Don’t overprice your book out of the market just because you want to try to make a few extra dollars on each copy sold. We can help you self-publish a high-quality book!