Website of the Year

HIGHLIGHTS

mini-epic

Create and send the ultimate party invitation; a short animated video featuring your photo and party details.

mini-epic is an online platform where you can create and send the ultimate party invitation; a short animated video featuring your photo and party details. Each professionally animated video can be personalised in seconds, sent to a guest list via email (with RSVP tracking), or downloaded to share online.

You don't send paper invites. You send personalised video invitations... like this one designed for a childs' birthday party.

Jonathan Shine fills in the details for us...

What was the inspiration behind the website?

We wanted to make invitations as exciting as the party. From being easy to create & send, to being even better to receive. We've focused on children's parties because our twin daughters asked us to make one for their birthday a few years ago, and their suggestion lead to a lot of requests from other parents. Now they're our best selling range by a mile!

When did you launch the site?

We've actually had several soft launches, testing out different products with different audiences. But it wasn't until we launched our children's range late last year that things started moving in the right direction.

What are your greatest challenges?

Finding a good angle for PR has been a real challenge. We’ve got a great product that people love, but finding a newsworthy angle has been a challenge.

Please recommend a website and / or app that helps you promote your site or that you simply couldn't live without.

At this stage it's Facebook. There's no other platform that's given us the same ROI. We can dip in and out as we need to, and because our product is so visual, Facebook gives us the platform to highlight The quality of our animation.

Do you have a favourite business podcast?

We're actually on the look out for one. We tend to listen to a lot of TED X talks in the studio, or random music playlists for inspiration, but we haven't found a podcast we listen to regularly. Any recommendations are welcome!

What is the best piece of digital advice you've been given in regards to your showcasing/running your business online?

Engage with your audience, ask them questions and make them feel involved with your company. We’ve just learned how important this is, and our social following is growing because of it.

What is your motto?

Make it epic!

Have you put your company forward for an award before? If so, please let us know which one.

Yes. We won a coveted #SBS award from ex-dragon and retail entrepreneur Theo Paphitis shortly after we launched in September 2017, and we were finalists in this years' The Small Awards.