Michelle Obama spoke for less than ten minutes, after touring the store with Walmart officials and members of the media. For a taste of her speech, see the lines below, and check back with News-Leader.com for full coverage.

4:10: The first lady has begun her remarks

A few of the first lady’s lines:

"For years the conventional wisdom said healthy products just didn't sell."

“You transformed the way you did business to bring your customers healthy products at a price they can afford.”

“You’ve opened these stores, including this one, in underserved communities.”

“Today Walmart is seeing increased sales of fresh produce.”

“In recent years, healthier foods have generated more than 70 percent of growth in sales” nationwide

"When the healthy choice is also the affordable choice, that's what's good for business"

"We need more companies to step up and do what Walmart has done."

"I have never been more optimistic about solving this problem ... we are seeing unprecedented leadership."

4:00: First photo of Michelle Obama in Springfield

Check the top of the page to see the first photo of Michelle Obama in Springfield today.

The first lady is wearing a black pantsuit with green trim, and of course, sporting bangs.

3:45: Embargo on press release lifted

The first lady hasn’t made public comments yet, but an embargo on press releases provided to news outlets was lifted at 3:45.

The first lady will speak in celebration of American companies committed to selling healthy products, a White House release says.

As part of the event, Walmart will unveil a "Great For You" icon for healthy items. The logo will go on more than 1,300 items, according to a release from the company.

The first lady will spotlight local teacher Stephanie Kennedy during her Springfield appearance, according to the White House. Kennedy has lost 70 pounds eating healthy.

3:20: Awaiting the first lady

Lindsey Neddenriep with Ozarks Food Harvest tweeted she and some Ozarks Food Harvest board members were among those with seats for Obama’s remarks.

Reporter Steve Pokin sent the first video of the actual visit about 3:15 — the first lady’s motorcade leaving the airport.

3:05: The first lady has landed

The first lady has landed in Springfield, according to a News-Leader reporter at the airport.

Reporters on the scene at Walmart say Obama’s tour of the market is expected to take place about 3:50.

Michelle Obama is a little late to Springfield, but that’s giving Springfieldians plenty of time to chat via Twitter and Facebook about the excitement of waiting for the first lady to arrive.

From media to agency participants to bystanders at the Walmart Neighborhood Market, conversation is flying at #FLOTUSsgf about everything from Obama’s Let’s Move initiative to the looked-over efforts of others in town to promote healthy eating.

3:00: With no Michelle in sight, protestors, supporters talk

Don’t miss our latest video, as protestors and supporters of the first lady talk in advance of this afternoon’s appearance.

2:35: Jeff Seifried attending appearance in place of mayor

Mayor Pro Tempore Jeff Seifried is attending the first lady’s appearance in place of Mayor Bob Stephens, who is in Washington D.C. today on city-related business.

Seifried told the News-Leader that he is looking forward to the first lady’s remarks, and that he believes the city of Springfield is committed to a healthy lifestyle.

2:30: Supporters await the first lady

Between 15 and 20 supporters are awaiting the first lady at a Springfield Walmart.

Britta Moore said she has never met Michelle Obama before, so wanted to be sure to try and see her today.

“I’m a huge supporter,” Moore said.

Elizabeth Dorsson, of Buffalo, said she has met the president and vice president before, but never the first lady.

During a campaign appearance in Madison, Wisc., Michelle Obama said: "For the first time in my adult lifetime, I’m really proud of my country, and not just because Barack has done well, but because I think people are hungry for change."

According to the organization’s website, Ozarks Food Harvest “is the Feeding America food bank for southwest Missouri, serving 250 hunger relief organizations across 28 Ozarks counties.” The organization just sent out the following tweet.

News-Leader reporter Steve Pokin says that things are quiet at the Springfield-Branson National Airport, where the first lady is expected to arrive.

Michelle Obama’s Springfield appearance is scheduled to happen between 2 and 3 p.m., according to information provided to the media. The first lady was in Chicago this morning, so a lot will depend on travel time.

1:25: The scene at the Walmart right now

News-Leader reporter Jonathan Shorman writes: “Satellite and news trucks are gathered outside the store. Media will be let back in the building at 2 p.m. Springfield police patrol cars are guarding the entrances and exits to the parking lot. Also, no protestors that we can see right now.”

12:30: Group opposed to Walmart at Campbell and Grand releases statement

The Citizens Advocating for Responsible Development’s released the following statement ahead of the first lady's Springfield appearance later today. The organization has opposed a proposed new Walmart Neighborhood Market at the intersection of Campbell and Grand.

“We applaud the First Lady’s passionate efforts to fight childhood obesity. We hope her visit will increase focus on the wonderful programs that already are already focusing on food access and combating childhood obesity such as the Springfield Urban Alliance’s Agricultural Coalition’s 'Dig the Dirt Project,' which has built school gardens and Harvest on Wheels, which brings fresh produce to the food banks.

“We are hopeful that the First Lady’s visit will also draw attention to our comprehensive plan to ensure our neighborhoods maintain their walkable, accessible, community grocery stores that already exist — and new stores in the parts of our city that truly have unmet food needs. Wal-Mart in our community has chosen to open their stores near super-centers and other stores that already exist in our town, not in the areas with the greatest food needs.”

12:05: Grab a photo of the motorcade? We’d love to see it.

If you take any photos or videos related to the first lady’s appearance in Springfield today, feel free to share them with us. Pass them along to us on Facebook and Twitter, or email photos@news-leader.com

11:40: First lady to be flanked by secret service, lots of fruits and veggies

Springfield is the third and final stop on the first lady’s current tour.

In Chicago this morning, the first lady is announcing a new public-private partnership to help schools do just that. "Let's Move Active Schools" starts with a website, www.letsmoveschools.org , where school officials and others can sign up to get started.

Mrs. Obama said too many penny-pinched schools have either cut spending on physical education or eliminated it outright to put the money toward classroom instruction. But the first lady who starts most days with a workout — and other advocates of helping today's largely sedentary kids move their bodies — say that's a false choice, since studies that show exercise helps youngsters focus and do well in school.

First lady Michelle Obama is visiting a Springfield Walmart this afternoon as part of a three-city tour celebrating the third anniversary of her “Let’s Move!” campaign.

Orange cones blocking the entrances to the Walmart Neighborhood Market were up by 9:30 this morning. A sign on the cones says the store is currently closed.

Obama’s visit is closed to the public.

According to a White House press release, Obama’s appearance will focus on “changes Walmart has made to reduce sodium and added sugars from packaged food items, to make healthier food more affordable, and to include a simple front-of-package seal for identifying healthier food choices.”

The release didn’t detail exactly why a Springfield Walmart was chosen among the thousands nationwide, except to say the store the first lady will visit “was built as part of the company’s commitment to ‘Let’s Move!’ to open or expand up to 300 stores in communities with limited access to healthy, affordable food.”

Following the tour of the store, “Obama will deliver remarks about how supporting the health of American families is also good for business, and remind consumers that it’s up to them to continue demanding healthier options,” her office said.