According to Moeller, there's a gap in prices between P&G's higher-end razors and lower-end razors that will be filled by this reduction in price. The new prices take effect March 20.

"We'll soon be making pricing interventions to better position our brands at all levels of the pricing ladder," Moeller said in his presentation. "We are making smart adjustments across the line-up to restore a historical model and proven strategy."

Gillette once claimed a 71 percent market share in North America, but it now only maintains 59 percent as of last year, according to “Fortune.”

Startups, like Harry’s and Dollar Shave Club which was acquired last year by Unilever for $1 billion have steadily chipped away at that dominance with similar razor cartridges at a lower price. The startups leapfrogged Gillette in the online razor market, with Gillette maintaining a relatively small proportion of online sales as of 2015.

Gillette had previously responded with initiatives like the Gillette Shave Club in 2014, which offered periodic razors in a concept similar to its new competitors.

It's not yet clear which products will undergo price cuts, and if the cuts extend to Gillette's Venus women's razor line.

A Marine video shows machine gun fire, tanks, grenade launchers and other weapons providing plenty of bombs bursting in air, and rocket’s red glare. There also is music accompanying the sights and sounds.

A Marine video shows machine gun fire, tanks, grenade launchers and other weapons providing plenty of bombs bursting in air, and rocket’s red glare. There also is music accompanying the sights and sounds.