Associated Banc-Corp Announces New Ticker Symbol for its Depository Shares

GREEN BAY, Wis., Dec. 22, 2014 /PRNewswire/ -- Associated Banc-Corp (NASDAQ: ASBC) ("Associated" or "Company") today announced that the ticker symbol for its Depository Shares, each representing a 1/40th interest in a share of 8.00% Perpetual Preferred Stock, Series B (currently trading on the New York Stock Exchange ("NYSE")) will change from "ABW PR B" to "ASB PR B" on December 23, 2014. The Company announced earlier this month that it was transferring the listing of its common stock from the NASDAQ Global Select Market ("NASDAQ") to the NYSE. The Company's common stock will begin trading on the NYSE tomorrow, December 23, 2014, under the new ticker symbol "ASB". In addition, the Company's warrants, expiring November 21, 2018, will begin trading on the NYSE MKT tomorrow, December 23, 2014, under the new ticker symbol "ASB WS".

In celebration of the transfer, representatives from Associated will ring the NYSE Opening Bell® at 9:30 a.m. ET on February 24, 2015.

ABOUT ASSOCIATED BANC-CORPAssociated Banc-Corp (NASDAQ: ASBC) has total assets of $26 billion and is one of the top 50, publicly traded, U.S. bank holding companies. Headquartered in Green Bay, Wis., Associated is a leading Midwest banking franchise, offering a full range of financial products and services in over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

FORWARD LOOKING STATEMENTSStatements made in this document which are not purely historical are forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995. This includes any statements regarding management's plans, objectives, or goals for future operations, products or services, and forecasts of its revenues, earnings or other measures of performance. Such forward-looking statements may be identified by the use of words such as "believe", "expect", "anticipate", "plan", "estimate", "should", "will", "intend", "outlook", or similar expressions. Forward-looking statements are based on current management expectations and, by their nature, are subject to risks and uncertainties. Actual results may differ materially from those contained in the forward-looking statements. Factors which may cause actual results to differ materially from those contained in such forward-looking statements include those identified in the company's most recent Form 10-K and subsequent SEC filings. Such factors are incorporated herein by reference.

Non-deposit investment products, insurance, and securities are NOT deposits or obligations of, insured or guaranteed by Associated Bank, N.A. or any bank or affiliate, are NOT insured by the FDIC or any agency of the United States, and involve INVESTMENT RISK, including POSSIBLE LOSS OF VALUE.

Associated Bank has over 200 locations throughout Illinois, Minnesota and Wisconsin. Find a location near you. Have a question? Contact Customer Care seven days a week, 24 hours a day, 365 days a year at 800-236-8866. Commercial Banking clients can call our dedicated customer care line at 800-728-3501.