Inbound marketing: The sheer spectrum of possibilities for lead generation can be daunting. Do you know what it takes to tap into today’s top marketing channels? To help readers benchmark their knowledge and get on the right track, we asked industry experts what they saw as the seven most important questions about around inbound marketing today, and how marketers should answer them.

With Google continually updating its search algorithm, what's the best strategy for SEO right now?

Google has gotten wise to website owners over-stuffing articles with keywords; posting short, useless text; or attempting to appear influential by buying thousands of links from websites that have nothing to do with the subject matter on their own sites.

Be forewarned: Engage in these "black hat" tactics, and your website will be buried in the seventh circle of search engine ranking hell.

Instead, continually offer longer articles that reflect quality writing on a specific topic, augmented by gripping photos and videos. One of the easiest ways to do this is with a blog-if you don't have time to maintain one yourself, hire writers to make it sparkle.

You also will want to make it very easy for Google to track your writing by creating a Google+ page for yourself, and then stopping by Google's authorship page to establish yourself as a credible author.