"Great beer taste anytime" is the message delivered in a
new ad-campaign for Sharp's non-alcohol brew from Miller Brewing Co.

The campaign consists of television and radio spots, along with
outdoor and print advertising. Two 30-second TV commercials are
scheduled to run throughout the year on prime-time, late-night and
sports programming.

One spot, "Goes With," features both country and
contemporary rock music in a bar setting. Over scenes of dancing couples
at both bars, the announcer explains that just as country goes with
western and rock goes with roll, "the great taste of Sharp's
goes with anything, anytime."

The other spot, "Go All Out," shows people participating in
various sports. The voice-over notes that when you go all out,
"take time out for the great taste of Sharp's, anytime."

"By showing people enjoying the activities in these ads, we are
emphasizing that you can enjoy a Sharp's in the same situations
that you would a regular beer," said brand manager Ann Janikowsky.

"Our advertising effort also conveys other beer attributes of
non-alcohol brew by reinforcing the message that when you want the taste
and refreshment of a beer, but without the alcohol, have a
Sharp's," she added.

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