Top tips: men's skin

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Noella Gabriel, director of product and treatment development at Elemis talks about the special needs of men's skin:

'It's a fact that men's skin has different needs to women's. The metabolism of the male skin is altered due to shaving with alkaline-based products, resulting in a loss of moisture and suppleness.

'Men have dehydrated skin, so it's important that it receives 'irrigation' to help counter the effects of ageing.

'As men grow older, water dispersion between skin cells decreases and the need to prevent moisture loss becomes crucial. As a result, a drier and tougher epidermis around the cheeks and chin contrasts significantly with the skin around the eyes, which has no sebaceous glands, and is finer and more fragile than the rest of the face. Minimal fat padding around the eye area can also cause puffiness and dark circles, aggravated by late nights, smoky environments, long flights, air conditioning, city pollution and hours spent looking at computer screens.

'Male skin concerns have become more complex - men now understand that stress, pollution and increased lifestyle demands can have a direct effect on the skin.'