Linda Gaunt Communications

LGC IS A STRATEGIC MARKETING AND COMMUNICATIONS AGENCY WITH A SPECIALTY IN FASHION, BEAUTY AND LIFESTYLE.

LGC gets you the right kind of attention, where it matters most. By understanding a brand’s strengths and maximizing them through smart strategic alliances, editorial coverage and high-visibility events, we achieve a meaningful and lasting impact. We like to immerse ourselves in your brand to develop and execute comprehensive marketing programs, but we can also focus on a single event or a one-time campaign. To all these endeavors we bring the same holistic approach, with a goal of building images, garnering important press, raising profiles and, ultimately, driving sales.

ABOUT

AGENCY

FOUNDER

TEAM

AGENCY / LGC

Though we maintain a presence in both New York and Los Angeles, LGC is still a boutique agency, which means we deliver very personalized attention to all our clients. It’s a diverse roster, but they share common ground: a strong, strategic positioning in the marketplace and a willingness to employ creative tactics to communicate it to targeted audiences.

As media has evolved, so have marketing and public relations. The digital space has transformed promotion, and expanded the ways we connect and consume. At the same time, traditional media has become even more influential.

LGC’s relationships—carefully nurtured over decades of collaboration—are among our biggest assets, and we use our high-level access intelligently to raise the profiles of our clients’ brands around the globe.

AGENCY / LGC

Though we maintain a presence in both New York and Los Angeles, LGC is still a boutique agency, which means we deliver very personalized attention to all our clients. It’s a diverse roster, but they share common ground: a strong, strategic positioning in the marketplace and a willingness to employ creative tactics to communicate it to targeted audiences.

As media has evolved, so have marketing and public relations. The digital space has transformed promotion, and expanded the ways we connect and consume. At the same time, traditional media has become even more influential.

LGC’s relationships—carefully nurtured over decades of collaboration—are among our biggest assets, and we use our high-level access intelligently to raise the profiles of our clients’ brands around the globe.

FOUNDER / Linda Gaunt

Linda worked for Giorgio Armani for 12 years as Executive Vice President of Communications and was responsible for the company’s marketing, advertising and public relations. She was in charge of the company's overall image and brand positioning, including the creation and implementation of key strategic partnerships, sponsorships and special projects. She directed and oversaw communications for all the brands, including men’s and women’s apparel, accessories, beauty, home and the designer’s US retail stores. One of Linda’s crowning achievements during that time was helping to establish the historic Giorgio Armani exhibition at the Guggenheim, which continues to tour the world.

Prior to her position at Armani, Linda ran public relations for Bergdorf Goodman and Saks Fifth Avenue. In addition to her marketing and communications acumen in fashion and luxury, Linda has valuable contacts and experience working in such markets as beauty, home, publishing, film, music, television, cultural institutions and philanthropy.

TEAM / LGC

Our team of creative professionals is seasoned, with longstanding relationships in the industries that count. We have worked in every aspect of marketing and communications for some of the world’s most respected and recognizable brands, including Calvin Klein, Vera Wang and Bottega Veneta.

Case Studies

Hunter Boot / the go-to boot

We loved our trusty Hunter Boots but wanted to elevate consumer perception. To that end, LGC targeted a select media list and secured high-fashion placements along with impactful product features on the brand’s expanding product line. By lifting the level of press and sharpening overall messaging, we helped Hunter break out of the accessories pages.