Luminosity Marketing's Brand Eco Map™

Luminosity’s Brand Eco Map™ is a newly developed proprietary research tool that helps companies better understand the position their brands occupy within the consumer landscape. The Brand Eco Map™ goes beyond traditional competitive positioning research to demonstrate to brands which environment they inhabit, along with the media properties and a broad set of other brands that reside within that territory.

The Brand Eco Map™ Difference:

- Demonstrates the ideal environment in which brands should showcase their products - Reveals the positioning space brands share with competitors (direct and indirect)- Features innovative, non-traditional brand attribute ratings not found in other research solutions - Provides brand positioning recommendations that are descriptive and informative - Creates a link between brand messaging and marketing channels

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