Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Butter and Spreads in Algeria

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Executive Summary

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PROSPECTS

Butter and spreads set to benefit from population growth

Butter and spreads is expected to continue recording healthy gains in Algeria over the forecast period. The category’s growth will be supported by the country’s increasing population, its affordable prices and the importance of butter and spreads in local cuisine.

Growing health awareness expected to impede the growth of butter and spreads

Butter and spreads is, however, expected to see slower retail volume and current value growth over the forecast period when compared to the review period. As consumers become more health aware they are likely to focus on reducing their consumption of products with a high saturated fat content, such as butter and spreads.

Uncertain political and economic situation in Algeria threatens to undermine growth

With the country facing political and economic uncertainty it is expected that Algeria will face a rising rate of inflation over the forecast period thereby driving up the price of butter and spreads. Furthermore, with incomes under pressure and rising unemployment households are likely to become increasingly budget conscious and as such may be forced to reduce their spending, including on butter and spreads.

COMPETITIVE LANDSCAPE

Cevital increases its lead with wide portfolio of quality brands

Cevital remained the clear leader in butter and spreads in 2019, largely thanks to its long-standing presence in the market. Indeed, Cevital has been present in Algeria for more than 25 years and benefits from offering the leading brands in cooking fats and margarine and spreads.

Aside from Cevital, the competitive landscape in butter and spreads remained very fragmented in 2019 with competition intensifying, although there were no significant changes in the rankings. However, the share of “others” continued to decline due to the growing restrictions on imports, which is being driven by the ongoing economic hardship in Algeria.

Affordable prices key to demand, with disposable incomes under pressure

Domestic economy brands continued to lead butter and spreads in Algeria in 2019. Economy brands comprise the core business for all of the leading players due to these accounting for the largest share of their sales.

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