Thinking about the process you went through when you

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Unformatted text preview: e bought a house 65% bought a car 56% bought medication 54% helped another person deal with a major illness
or health condition 53% How is the internet affecting
real life decisions? 63% chose a school or a college for your child How digital 2.0 are we? Is our digital life a
social life? In conclusion
What was the specific role that the internet played when you...*
Researched Compared
prices Bought bought theatre and/or
concert tickets 47% 47% 84% bought a holiday 70% 60% 71% bought medication 53% 34% 55% bought a PC 75% 71% 49% bought a mobile phone 72% 64% 47% bought a household good
e.g. fridge or washing
machine 68% 73% 47% bought a TV and/or DVD
player 70% 69% 47% bought a car 85% 68% 18% * All countries page 10
previous page next page 5.6 60% 60% 58
Magazine reviews 80% 100% 3 4 5 6 25 Aware of and view or contribute content
Aware of but never used of
Not aware Aware of but never used 2 20% 18 18 20% O
Online forum Telephone - over the Internet 80% 68 72 43 40% 21 20% 17 5 Online forum Personal blog e - over the Internet e instant messaging Text message Telephone - landline Telephone - mobile 3 previous page 60% 40% 34 20% page 11 4 0%
E-mail 60% E-mail 80% 62 40% Face to face 100% 64
60% 80% 100% 100% Partner: 20%
0% Not Relevant What has changed, beyond doubt, is
that we now communicate in many
more and in many different ways with
our friends and families. The four most
popular methods of communication
now are email, and text messaging,
as well as face-to-face and mobile Personal blog ly lan
Fin ly
Ita an ce da Fi
n
Ch land
in
Fr a na
hi
C lC
an
a ad
an
C O ve ra ll a d Fr an Ita ce d
an
nl
Fi C C an hi ad al
ve
r
O na a 0% l 40% 20% Online forums 40% 80% Family: What is interesting is that ‘traditional’
In contrast, there are some countries in
forms of communication prevail when
62
60% which the mobile phone is used more
60%
people are in contact with family
58
than face-to-face for communicating 51
members (including parents). Email,
with friends. This is most pronounced
for example, falls into second place
41
40%
40% in Korea where four fifths (80%) of
behind face-to-face for contacting our
respondents say that they
friends (with 78% of us saying we opt
25
communicate with friends by mobile
for email vs. 84% for face-to-face).
18 18
20%
20%
When communicating with our parents, phone, but only six out of ten (61%) say
they communicate face-to-face with
e-mail is our fourth most popular form
1
of communication with only 26% of us 0% their friends.
0%
opting for email over face-to-face.
continued…
e - over the Internet 60% We haven’t reached the point where
our digital communications have
taken over our preference for faceto-face interaction – yet. It is getting
closer though and this is particularly
pronounced in some countries. 100% e instant messaging 60% 80% 80% 20% In conclusion Emailing was used as much as
face-to-face for communicating
Friends:
with friends in the following
100%
countries: Canada (88% vs. 88%),
France (87% vs. 85%), Finland (85%
84
82
vs. 84%) and Italy (77% vs. 77%).
80%
78 77 Telephone - landline 100% E-mail phones. Add to that mix online instant
messaging, voice over IP and blogs/
forums, and it becomes clear that...
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