Some kind of madness. Kind of funny. Kind of sad.

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A Glowing Example

In general, I have lots of issues with ads in Pakistan and I find very little motivation to document them (having done just once before). But this is one that I think I can do this one quick and get it done with and maybe, have an iota more of peace.

I have just one mamu (mother’s brother). He doesn’t come over too often. So I really like it whenever I get a chance to meet him. Whether it’s at our place or his.

But if it’s at my place, I don’t resent his presence in my house. Or the way he hugs me. With always a smile and a joke or two. A kind word. A boop on the nose.

Or sometimes just a rub of his cheek against mine so that I feel every one of his day-old beard’s bristles.

But this is what we are teaching the kids of today (and tomorrow): Your mamu coming over is an inconvenience. You can’t be stylish in front of him ’cause he is old fashioned. He’ll pinch your cheeks in a really annoying way. And again. How rude!

You’d be bored to death, with your phone and your friends (and obviously, a very good mobile and internet network) as your only hope. And who better to rescue you from a decidedly unentertaining afternoon than your very cool and hip friends. What else are friends for?

Of course, it is very plausible to be asking about a test prep all dressed up. In person. I don’t think I need to mention that it’s clear that there was no test in that ad’s universe. Unless it was a test our patience!

A hurray for gullible parents at the (almost end) of this post as well as the ad.