Thread: Core Aeration Advertising

I wanted to ask this in the other core aeration forum that's active, but didn't wanna hijack the forum.
I was able to obtain a Ryan LawnAire 28 earlier this year. I've been trying to push core aeration and the importance of this service to my customers by including bits of information in the invoices, as well as some reference sites to check out. Most of my customers have never heard of this service. I only know of two other companies in our town of about 120k people that offer this service. We have a lot of good soil in our area, but there's several areas of red clay, as well.
My question is, what's the best way to inform the customer without being overbearing or too pushy? As I said before, I added that information on invoices, and I also put a craigslist ad out with information cited from the Ryan turf care and classen turf care (same company) websites. My next thought has been to do what Noon did and make a video explaining and demonstrating the service. What else can I do?Posted via Mobile Device

Hate to say it but, you locate where your largest cluster of clients are and perform a aeration on a day when people are out and able to see your service. This service culd be at reduced or free fee just to get people interested. Good luck and have some form of advertizing available when performing service for the curious.

Hate to say it but, you locate where your largest cluster of clients are and perform a aeration on a day when people are out and able to see your service. This service culd be at reduced or free fee just to get people interested. Good luck and have some form of advertizing available when performing service for the curious.

I wanted to ask this in the other core aeration forum that's active, but didn't wanna hijack the forum.
I was able to obtain a Ryan LawnAire 28 earlier this year. I've been trying to push core aeration and the importance of this service to my customers by including bits of information in the invoices, as well as some reference sites to check out. Most of my customers have never heard of this service. I only know of two other companies in our town of about 120k people that offer this service. We have a lot of good soil in our area, but there's several areas of red clay, as well.
My question is, what's the best way to inform the customer without being overbearing or too pushy? As I said before, I added that information on invoices, and I also put a craigslist ad out with information cited from the Ryan turf care and classen turf care (same company) websites. My next thought has been to do what Noon did and make a video explaining and demonstrating the service. What else can I do?Posted via Mobile Device

I would focus on promoting aeration for what it is meant to be and avoid telling customers that overseeding/aeration go together... bad reputation, right out of the gate...

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Now that I know that clay's texture(platelets) has nothing to do with water infiltration, percolation, or drainage,,, I wonder what does...
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Is it really a bad rep that overseeding and aeration go together?Posted via Mobile Device

The thread was about promoting the benefits of core aeration...
What are the benefits of core aeration??? Does it create a proper seedbed???

Once you tell the client that he could really use core aeration to plant more grass seed,,, then he sees what you got with these "Doll Hair" sprigs of grass, do you think the client is going to be happy that he core aerated instead of seeded???
The core aerator was developed for other purposes, and one seeds afterwards to repair any damage that doesn't grow back...
If the objective is to overseed then one should prepare a seedbed...

__________________
*
Now that I know that clay's texture(platelets) has nothing to do with water infiltration, percolation, or drainage,,, I wonder what does...
*

The thread was about promoting the benefits of core aeration...
What are the benefits of core aeration??? Does it create a proper seedbed???

Once you tell the client that he could really use core aeration to plant more grass seed,,, then he sees what you got with these "Doll Hair" sprigs of grass, do you think the client is going to be happy that he core aerated instead of seeded???
The core aerator was developed for other purposes, and one seeds afterwards to repair any damage that doesn't grow back...
If the objective is to overseed then one should prepare a seedbed...

Actually, this thread is about core aeration advertising. The other thread was about core aeration benefits. I was just wondering what some of y'all do to educate customers (or future customers) and get the word out there in layman's terms, not lawn care professional or horticulturist terms. I just want a way that will spark interest and curiosity and lead to some sales.
I like the previous suggestion of getting out there and doing it so people will see it, even if it means a discounted rate or for free. I have been considering doing so, just haven't done it yet.Posted via Mobile Device

Actually, this thread is about core aeration advertising. The other thread was about core aeration benefits. I was just wondering what some of y'all do to educate customers (or future customers) and get the word out there in layman's terms, not lawn care professional or horticulturist terms. I just want a way that will spark interest and curiosity and lead to some sales.
I like the previous suggestion of getting out there and doing it so people will see it, even if it means a discounted rate or for free. I have been considering doing so, just haven't done it yet.Posted via Mobile Device

"...promoting the benefits of core aeration..." is the exact same thing as advertising...

Regardless,,, what do you think people are actually going to see,,, if you do it for a discounted price for all to see???
There are 3 common reasons for aeration and none of them will make dramatic turnarounds for anyone to really notice...

__________________
*
Now that I know that clay's texture(platelets) has nothing to do with water infiltration, percolation, or drainage,,, I wonder what does...
*

"...promoting the benefits of core aeration..." is the exact same thing as advertising...

Regardless,,, what do you think people are actually going to see,,, if you do it for a discounted price for all to see???
There are 3 common reasons for aeration and none of them will make dramatic turnarounds for anyone to really notice...

Tomato, tomato.

Bladerunners:
I have not done a lick of advertising aside from that CL ad and my logo on my truck. Passed out a few business cards too. I see what you're saying about the CL thing and the people not knowing about it. But honestly, A LOT of my customers haven't even heard of core aeration. I'd say 99% of my lawns have never had it done.Posted via Mobile Device