He co-founded Obvious in 2011 and it focuses on “building systems that help people work together to make the world smarter, healthier, and just…better. At our offices, engineers and designers are hard at work on a new Internet application—we’re working in a familiar space with a fresh perspective.” If that isn’t as clear as mud, we’re not sure what is.

But back to the book. The story is said to focus on creativity. “I’ve found that my experiences resonate with a very wide array of individuals at different stages in their lives. I’m excited to create a physical artifact to share the lessons I’ve learned,” says Stone.

So, no – this book is not only for the wildly successful social network co-founding vegan crowd. The rest of us will be able to benefit from this ‘physical artifact’ as well. Obviously.