Singaporehttp://www.adweek.com/taxonomy/term/10259/all
enMcgarrybowen Expands Into Singaporehttp://www.adweek.com/news/advertising-branding/mcgarrybowen-expands-singapore-165774
Noreen O'Leary<img src="http://www.adweek.com/files/imagecache/node-detail/2015_Jul/mcgarry-bowen-singapore-hed-a-2015.jpg"> <p>
Mcgarrybowen is expanding into Singapore by acquiring a 20 percent stake in <a href="http://manghamgaxiola.com/" target="_blank">Mangham Gaxiola</a>, a three-year-old independent started by two top ex-Ogilvy execs in the region.</p>
<p>
The shop, which will be called manghamgaxiola mcgarrybowen, will be led by founders Stephen Mangham, the former group chairman of Ogilvy Singapore, and Robert Gaxiola, an Ogilvy Singapore executive creative director. The two execs will be joint managing partners at the agency, working for marketers like Nivea, Samsung, Subaru, and CIMB Bank.</p>
<p>
Financial terms of the deal were not disclosed.</p>
<p>
To bolster its scale the mid-sized Dentsu Aegis Network shop, with offices in New York and Chicago, has been expanding outside the U.S., opening offices in London, Shanghai and, last summer, Sao Paulo.</p>
<p>
Dick van Motman, CEO of Dentsu Aegis, Southeast Asia, cited Singapore&#39;s stature as a regional hub where an increasing number of headquarters are being set up by blue-chip multinationals. Increasingly, these regional hubs are also taking on global duties, he added. Procter &amp; Gamble, for instance, runs its global baby and family care businesses out of Singapore, and so does Johnson &amp; Johnson and Unilever for a few categories. From its Singapore base Mangham Gaxiola recently became a global club agency for Beiersdorf, doing worldwide projects.</p>
<p>
Another draw for Dentsu Aegis, which made the investment in Mangham Gaxiola, and mcgarrybowen is that Singapore has a long history as an advertising center and a place where regional talent resides. Case in point: During Stephen Mangham&#39;s six-year tenure at the helm of Ogilvy Singapore, revenue at the company trebled.</p>
<p>
Motman said the new manghamgaxiola mcgarrybowen &quot;will expand our creative offering, building on our commitment and footprint in Singapore and across Southeast Asia.&quot;</p>
<p>
For creative upstart Mangham Gaxiola, the new association brings the backing of a large Asian-based global network that gives the agency new resources in media planning, strategic planning, digital solutions and creative distribution.&nbsp;</p>
<p>
In running the agency, Mangham and Gaxiola will work closely with mcgarrybowen chief creative officer Gordon Bowen, and they&#39;ll be part of the Dentsu Aegis Network Singapore leadership group.<br />
&nbsp;</p>
Advertising & BrandingAgencyDentsu Aegis NetworkMangham GaxiolaMcgarrybowenSingaporeTue, 07 Jul 2015 18:28:34 +0000165774 at http://www.adweek.comMini Partners With a Towing Company to Give Test Drives to Stranded Motoristshttp://www.adweek.com/adfreak/mini-partners-towing-company-give-test-drives-stranded-motorists-164577
Gabriel Beltrone<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/mini-we-tow-you-drive-hed-2015.jpg"> <p>
Mini Cooper is out with an <a href="https://www.facebook.com/MINI.Singapore/videos/vb.318889896603/10152715322051604/" target="_blank">awesomely ruthless new ad,</a> set in Singapore, that shows the automaker tricking people into test driving its product&mdash;by teaming up with a towing service and giving loaners to stranded motorists.</p>
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<p>
The consumer testimonials are dubious (as they tend to be in stunt videos like this). But real or fake, the ad makes quick work of indirectly digging at competitors, simply by showing Mini providing real utility in an inevitably frustrating situation.<br />
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<br />
There&#39;s also the implication of superior reliability&mdash;note the prominent Mercedes-Benz logo in one sad shot of a car lying dead on the side of the road. If that doesn&#39;t drive home the point&mdash;that when other brands fail you, Mini won&#39;t&mdash;the ad&#39;s kicker does, with an excellent bit of snark. (Wishing the other cars a &quot;speedy recovery&quot; is tantamount to hustling them along to the junkyard.)</p>
<p>
Still as fun as Mini would like you to think its cars are to drive, comparing them to go-karts might not be the best way to reinforce a message of dependability. But it&#39;s nice to see a brand swoop in like a vulture to scoop up a rival&#39;s business when it&#39;s at its most vulnerable.</p>
<p>
Now, it needs to start showing up at poorly marked no-parking zones, too.</p>
<p>
Agency: Kinetic Singapore.</p>
Advertising & BrandingAutomotiveKineticMiniSingaporeCreativeThu, 07 May 2015 13:29:34 +0000164577 at http://www.adweek.comIkea Is Replying to Questions on Facebook With Comical, Pun-Filled Memeshttp://www.adweek.com/adfreak/ikea-replying-questions-facebook-comical-pun-filled-memes-164009
Tim Nudd<img src="http://www.adweek.com/files/imagecache/node-detail/ikea-shelf-help-guru-ep.jpg"> <p>
The viral success of <a href="/node/163737">Groupon&#39;s Banana Bunker post</a> on Facebook appears to be rubbing off on other brands. See, for example, Ikea Singapore&mdash;which has started a whole new Facebook thread clearly with the intention of replying comically to everyone it can.</p>
<!--break-->
<p>
The post asks people to send questions about how they might improve their bedroom and bathroom areas. A &quot;Shelf Help Guru&quot; then answers them. (It&#39;s the same guy who appeared in BBH Asia-Pacific&#39;s comical <a href="http://www.adweek.com/adfreak/problems-bedroom-ikea-shows-you-exactly-what-do-your-junk-163539">&quot;Improve Your Private Life&quot;</a> video from a few years back.</p>
<p>
The answers come in a peculiar form, though&mdash;a meme-style image, often with a pun, and a link to a product on the Ikea website that might solve the person&#39;s issue.</p>
<p>
It&#39;s not quite as inspired as Groupon&#39;s effort (the image replies are often repeated throughout the thread, and to be honest, they&#39;re generally not that helpful). But joking with customers on Facebook one-on-one is clearly becoming a thing.</p>
<p>
See a bunch of the replies below. Via <a href="http://designtaxi.com/news/374482/IKEA-Sends-Pun-Filled-Memes-In-Clever-Exchanges-With-Its-Facebook-Followers/" target="_blank">Design Taxi.</a><br />
<br />
<img src="http://www.adweek.com/files/2015_Apr/Ikea-Shelf-Help-Guru.jpg" width="550" /></p>
Advertising & BrandingIkeaSingaporeSocialCreativeFri, 10 Apr 2015 18:21:29 +0000164009 at http://www.adweek.comBBDO Insider Chris Thomas Is the Agency's New Head of the Americashttp://www.adweek.com/news/advertising-branding/bbdo-insider-chris-thomas-new-head-americas-163232
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/uploads/chris-thomas-hed-2015.jpg"> <p>
BBDO worldwide CEO Andrew Robertson describes his new CEO of the Americas as a &quot;global citizen.&quot;</p>
<p>
Indeed, Chris Thomas has worked in the U.K. and most recently Asia, where he was BBDO&#39;s CEO of Asia, the Middle East and Africa. Along the way, he has grown close to global accounts such as&nbsp;Visa, Mars/Wrigley and Johnson &amp; Johnson. He&#39;ll carry forward those relationships in his new job, which&nbsp;he starts&nbsp;in May.</p>
<p>
Thomas, who has been based in Singapore, will shift to New York to oversee 21 offices in North America, Central America and South America. Collectively, those offices employ more than 3,000 staffers.</p>
<p>
&quot;These are big markets where we have strong agencies. And they&#39;re strategically significant to our clients both locally and globally,&quot; Robertson said. &quot;Chris&#39; mandate is to further develop the capabilities that we need in order to deliver against our promise&mdash;which is the best work that works best&mdash;and then grow, drive the growth of what are big numbers. That&#39;s his job.&quot;</p>
<p>
As CEO of the Americas, Thomas fills a vacancy left by the <a href="http://www.adweek.com/news/advertising-branding/bbdos-ruhanen-moves-omnicom-job-152998" target="_blank">2013 exit</a> of Troy Ruhanen, who became an evp at BBDO parent company Omnicom Group and,&nbsp;<a href="http://www.adweek.com/news/advertising-branding/troy-ruhanen-tbwas-new-global-chief-158777" target="_blank">later</a>, global CEO of TBWA. Ruhanen held the regional BBDO role for two years. The Americas region supplies an estimated 45 percent of the agency&#39;s total global revenue.</p>
<p>
Thomas came into his last regional job via Proximity, the digital arm of BBDO. In fact, while leading Asia, the Middle East and Africa, he continued to serve as global chairman of Proximity as well as chairman of I&amp;S BBDO in Japan. Similarly, he&#39;ll retain those roles as CEO of the Americas.</p>
<p>
Thomas&#39; responsibilities in Asia, the Middle East and Africa will be absorbed by two other leaders. Jean-Paul Burge, president of Southeast Asia and CEO of Singapore, will become CEO of Asia; and Dani Richa, CEO of the Middle East and North Africa, will take on the rest of Africa.</p>
<p>
At the same time, longtime Greater China CEO Carol Potter is leaving the agency after&nbsp;nine successful years. Succeeding her is Tze Kiat Tan, who was managing director of Greater China. In addition, the region&#39;s chief creative officer, Wai Foong Leong, adds the title of chairman, and executive planning director&nbsp;Hans Lopez-Vito becomes chief strategy officer.&nbsp;</p>
Advertising & BrandingAndrew RobertsonBbdoCEO of the AmericasChris ThomasNew YorkAndrew McMainsTroy RuhanenTue, 03 Mar 2015 11:00:01 +0000163232 at http://www.adweek.comIkea Shows Off Its New Range of Beds in Cheeky Ad for Valentine's Dayhttp://www.adweek.com/adfreak/ikea-shows-its-new-range-beds-cheeky-ad-valentines-day-162942
Tim Nudd<img src="http://www.adweek.com/files/imagecache/node-detail/ikea-beds-ep.jpg"> <p>
Ikea often does humorously naughty ads around Valentine&#39;s Day. Two years ago it did a fun promotion <a href="http://www.adweek.com/adfreak/ikea-wins-valentines-day-offer-free-crib-nine-months-now-147282">offering free cribs</a> for babies born nine months after Valentine&#39;s Day. And last year it <a href="http://www.adweek.com/adfreak/ikea-furniture-clearly-mood-valentines-day-155738">stacked a pair of chairs suggestively</a> in an ad with hot wood-on-wood action.</p>
<p>
Now, Ikea Singapore continues the tradition with the BBH ad above, posted to social media&mdash;showing off the chain&#39;s new line of &quot;beds.&quot; Pretty cute, though I&#39;m not convinced that bench is up to the task.</p>
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<p>
<strong>CREDITS</strong><br />
Client: Ikea<br />
Agency: BBH Singapore<br />
Business Director: Tim Cullinane<br />
Account Manager: Manavi Sharma<br />
Project Director: Lesley Chelvan<br />
Producer: Kim Lim<br />
Creative Directors: Tinus Strydom, Maurice Wee<br />
Senior Art Director: Gary Lim<br />
Senior Copywriter: Nikhil Panjwani<br />
Social Strategist: Josie Khng<br />
Community Manager: Nurul Maideen<br />
Production Company: BlackSheep Live</p>
Advertising & BrandingBbhIkeaSingaporeValentine's DayCreativeTim NuddFri, 13 Feb 2015 12:26:34 +0000162942 at http://www.adweek.comIkea's Parody of The Shining Is Devilishly Goodhttp://www.adweek.com/adfreak/ikeas-parody-shining-devilishly-good-160922
David Gianatasio<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/ikea-the-shining-hed-2014.jpg"> <p>
Heeeeeere&#39;s &hellip; Ikea&#39;s parody of The Shining!</p>
<p>
BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick&#39;s 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel, however, the little kid peddles around a spooky Ikea store late at night. Nice touches include eerily flickering lamps and ghostly diners in the kitchen display, and the word &quot;REDRUG&quot; above, yes, a red rug. It goes on a tad too long, just like the movie it&#39;s based on.</p>
<p>
The point of the spoof is that Ikea stays open late (until 11 p.m.) for your shopping pleasure, and it&#39;s also part of a <a href="http://bit.ly/IKEAsgHalloweenContest" target="_blank">social media contest</a> to win gift cards. So, when you chop down your door in an <a href="https://www.youtube.com/watch?v=WDpipB4yehk" target="_blank">axe-wielding frenzy,</a> you can get a replacement for less at Ikea.<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="367" src="//www.youtube.com/embed/cqsonfSQk2I?rel=0" width="652"></iframe><br />
<br />
Ikea has done plenty of scary-good promos lately, from hilariously pitching its 2015 catalog as <a href="http://www.adweek.com/news/advertising-branding/ad-day-ikea-hilariously-pitches-its-2015-catalog-cutting-edge-technology-159846">&quot;cutting-edge&quot; technology</a> (also by BBH Singapore) to inviting shoppers to <a href="http://www.adweek.com/adfreak/airbnb-posts-its-strangest-listing-yet-inviting-you-spend-night-ikea-159700">spend a night in one of its stores</a> to challenging them to climb <a href="http://www.adweek.com/adfreak/incredible-ikea-billboard-tips-apartment-sideways-become-rock-climbing-wall-160085">this amazing outdoor apartment/wall.</a></p>
<p>
Assembling its furniture, of course, remains a frightening experience.</p>
Advertising & BrandingBbhIkeaSingaporeRetailCreativeDavid GianatasioWed, 22 Oct 2014 15:34:51 +0000160922 at http://www.adweek.comFacebook, Twitter and Instagram Logos Are Ingeniously Redesigned for Breast Cancer Awarenesshttp://www.adweek.com/adfreak/facebook-twitter-and-instagram-logos-redesigned-for-breast-cancer-awareness-160452
Alfred Maskeroni<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/breast-cancer-instagram-hed2-2014.jpg"> <p>
Ask anyone you know how they feel about boobs, and I&#39;m pretty sure it will be positive. Indeed, you&#39;d have a hard time finding anyone hesitant to <a href="http://www.thedenveregotist.com/news/national/2014/september/25/ode-your-ta-tas" target="_blank">sing their praises.</a></p>
<p>
Below is a fun series of ads from DDB Singapore timed to Breast Cancer Awareness Month in October. They&#39;ll hit close to home for anyone who regularly uses social media and happens to have breasts, or knows anyone who has them (and wants them to be healthy). The familiar logos have been redesigned to anatomically pay homage to breasts and remind you to perform an exam&mdash;on yourself, or someone you care about&mdash;as frequently as you check your social feeds.&nbsp;</p>
<p>
The ads, for the Breast Cancer Foundation, also point to an online petition urging social media giants Facebook, Twitter and Instagram to actually <a href="https://www.causes.com/campaigns/83724-appeal-to-fb-twitter-instagram-to-use-our-unique-logos" target="_blank">change their logos temporarily for the cause.</a> So, check out the ads below, and consider a screening so you can live longer to keep liking and faving.</p>
<p>
Via <a href="http://designtaxi.com/news/369658/Clever-Ads-Show-Tweaked-Social-Media-Logos-Urge-Women-To-Check-Their-Breasts/?interstital_shown=1" target="_blank">Design Taxi.</a><br />
<br />
<img class="fancyzoom" data-fancybox-src="/files/imagecache/w1200/breast-cancer-instagram-02-2014.jpg" src="/files/imagecache/node-blog/breast-cancer-instagram-02-2014.jpg" /></p>
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<p>
<img class="fancyzoom" data-fancybox-src="/files/imagecache/w1200/breast-cancer-facebook-02-2014.jpg" src="/files/imagecache/node-blog/breast-cancer-facebook-02-2014.jpg" /></p>
<p>
<img class="fancyzoom" data-fancybox-src="/files/imagecache/w1200/breast-cancer-twitter-02-2014.jpg" src="/files/imagecache/node-blog/breast-cancer-twitter-02-2014.jpg" /></p>
Advertising & BrandingBreast CancerDdbSingaporeSocialCreativeAlfred MaskeroniMon, 29 Sep 2014 18:31:41 +0000160452 at http://www.adweek.comAd of the Day: Ikea Hilariously Pitches Its 2015 Catalog as the Coolest Gadget Everhttp://www.adweek.com/news/advertising-branding/ad-day-ikea-hilariously-pitches-its-2015-catalog-cutting-edge-technology-159846
Tim Nudd<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/ikea-bookbook-final-hed-2014.png"> <p>
Is print really dying? Not according to Ikea, which has good reason to still believe in dead trees. After all, the company prints around <a href="http://www.ikea.com/ms/en_IE/about_ikea/the_ikea_way/faq/" target="_blank">200 million copies</a> of its catalog every year in 27 languages for 38 countries. That&#39;s more than twice the number of bibles produced in a given year.</p>
<p>
But is a print catalog too low-fi for the high-tech age? Again, not according to Ikea, which just rolled out this amusing promo for the 2015 catalog, slyly suggesting that print is actually a wondrous technology that equals&mdash;nah, exceeds&mdash;the power of digital media.</p>
<p>
The well-written campaign, by BBH Asia Pacific, invites you to &quot;experience the power of a book&quot; and rediscover &quot;the original touch interface.&quot; Amazing features include &quot;eternal battery life&quot; and pages that &quot;load instantly, with zero lag.&quot; As the charmingly goofy on-screen narrator says: &quot;It&#39;s not a digital book, or an e-book. It&#39;s a bookbook&trade;.&quot;</p>
<p>
I&#39;m sure the concept has been done before. But it&#39;s done well here. Check it out:<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="367" src="//www.youtube.com/embed/MOXQo7nURs0?rel=0" width="652"></iframe><br />
<br />
The gag extends to the press release, in which BBH creative director Tinus Strydom raves: &quot;To be given the opportunity to launch such an innovative content delivery system is a once in a career opportunity.&quot;</p>
<p>
Adds regional Ikea marketing manager Yeong Tze Kuen: &quot;Like we say in the campaign, at Ikea we feel that technology that is this life-enhancing should be in the hands of everyone. We invite you to download one from your mailbox. The one you open with a key. Or you can upload yourself to the Ikea store and find one there.&quot;</p>
<p>
The campaign will run in Singapore and Malaysia using newspaper, outdoor, radio and cinema ads, and <a href="http://ikea.sg/bookbook" target="_blank">an animated microsite.</a></p>
<p>
<strong>CREDITS</strong><br />
Client: Ikea<br />
Agency: BBH Asia Pacific<br />
Creative Directors: Tinus Strydom, Maurice Wee<br />
Executive Creative Director: Scott McClelland<br />
Art Director: Germaine Chen<br />
Head of Planning: James Sowden<br />
Business Director: Jun Shea<br />
Project Director: Lesley Chelvan<br />
Account Manager: Manavi Sharma<br />
Account Executive: Cheryl Cheong<br />
Social Strategist: Josie Khng<br />
TV Producer: Daphne Ng<br />
Print Producers: Brell Chen, Lesley Chelvan<br />
Digital Producers: Phil Dabrowski, Chris Salonga<br />
Director: Carlos Canal<br />
Production Company: Freeflow Productions<br />
Photographer: Eric Seow, Nemesis Pictures<br />
Photography Producer: Jasmine H<br />
Microsite Developers: Construct Digital</p>
Advertising & BrandingAd of The DayBbhIkeaSingaporeRetailTim NuddAgencyWed, 03 Sep 2014 13:31:32 +0000159846 at http://www.adweek.comFrom Moscow to Mumbai, These Agencies Make Today's Best Campaignshttp://www.adweek.com/news/advertising-branding/moscow-mumbai-these-agencies-make-todays-best-campaigns-159808
Noreen O'Leary<p>
<img alt="" src="/files/uploads/SPACER-652.gif" style="width: 10px; height: 1px; " /></p>
<div class="news-article-image" style="float: left;margin: 15px 0px 15px 0px;">
<img src="/files/imagecache/node-detail/betc-hed-2014.jpg" />
<p class="caption">
<span class="meta-credit">St&eacute;phane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin.<span class="meta-credit"> </span></span></p>
</div>
<p>
<strong>BETC</strong><br />
<em>Paris</em><br />
While this agency&rsquo;s logo pays homage to the bee colony it tends atop its roof terrace&mdash;which happens to be some of the finest real estate in Paris, boasting a 360-degree view&mdash;the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. &ldquo;We like the idea of a hive with its hustle and bustle,&rdquo; explains St&eacute;phane Xiberras, president and executive creative director. &ldquo;When you watch bees work, you have the impression it&rsquo;s pure mayhem, but there&rsquo;s a logic to it. With us, it&rsquo;s exactly the same thing.&rdquo; Launched 20 years ago as an offshoot of Euro RSCG, now Havas, BETC&rsquo;s work became the stuff of global fascination. In 2009, Evian&rsquo;s &ldquo;Roller Babies&rdquo; became the most downloaded commercial in the world. Last year, &ldquo;The Bear,&rdquo; a spot for Canal+, received more awards than any other commercial (including a Clio Award, which like Adweek is owned by affiliates of Guggenheim partners), while Evian&rsquo;s &ldquo;Baby &amp; Me&rdquo; was the year&rsquo;s most viewed online campaign. After expanding to London and S&atilde;o Paulo, BETC now has the states in its sights, with plans to open a New York outpost next year.</p>
<p>
&nbsp;</p>
<hr />
<br />
<div class="news-article-image" style="float: left;">
<img src="/files/imagecache/node-detail/forsemen-hed-2014.jpg" />
<p class="caption">
<span class="meta-credit">Erik Sollenberg, CEO, and Anna Qvennerstedt, creative chairman, photographed in the archipelago of Gothenburg by Morten Koldby.</span></p>
</div>
<p>
<strong>Forsman &amp; Bodenfors</strong><br />
<em>Gothenburg</em><br />
In 1986, four guys started an ad agency in this Swedish industrial port, an unlikely location seeing as the country&rsquo;s ad industry is centered in Stockholm. Since then, F&amp;B has not only become Scandinavia&rsquo;s best-known agency but has also developed a global reputation after winning 85 Cannes Lions, including its recent sweep for Volvo Trucks&rsquo; &ldquo;Epic Split&rdquo; starring Jean-Claude Van Damme. F&amp;B was also named Independent Agency of the Year at this year&rsquo;s festival. This, in addition to the shop last year taking home a total of four Clio Awards (three Silver and one Bronze). &ldquo;Our initial objective was to challenge the establishment and try to compete with the best agencies in Stockholm,&rdquo; says F&amp;B&rsquo;s CEO Erik Sollenberg. &ldquo;That underdog mentality has been an important ingredient in our success. We&rsquo;re still David against Goliath, since we now identify ourselves as a small independent agency from close to the North Pole that competes with the best agencies in the world.&rdquo; In that battle, F&amp;B, which has a second office in Stockholm, counts 120 staffers&mdash;a relatively modest head count considering its profile and awards, including four Clios, but also one that enables it to send as many creatives as possible to Cannes every year, not only senior management.</p>
<hr />
<br />
<div class="news-article-image" style="float: left;margin: 15px 0px 15px 0px;">
<img src="/files/imagecache/node-detail/arcade-hed-2014.jpg" />
<p class="caption">
(L. to r.) Mark Taylor, Gary Tranter and Matt Cullen, ecds/co-founders; and Nick Marrett, CEO/co-founder, photographed at the Marina Bay Sands by Darren Soh.<span class="meta-credit"> </span></p>
</div>
<p>
<strong>Arcade</strong><br />
<em>Singapore</em><br />
Founded in 2010 by four former executives at large agency networks, this Singapore shop set out to create a smaller, more nimble, free-flowing business model that has since expanded to Shanghai, Tokyo and Jakarta. &ldquo;We wanted to remove departmentalization by media and put the focus firmly back on storytelling and sparking lively conversation,&rdquo; says CEO and founding partner Nick Marrett. &ldquo;This fosters a new breed of creative mind, one that is media-agnostic and thinks across all channels, even invents new ones.&rdquo; Despite its entrepreneurial underpinnings, Arcade shares the global ambitions of its Asian clients, creating work that travels not just through the region but also around the globe. Arcade launched Unilever&rsquo;s Clear shampoo in North America; created the first Android concept store in the world in Indonesia, which has become the blueprint for a global retail rollout; and introduced beauty brand Motions in South Africa. It all caught the attention of Publicis Worldwide, which acquired a stake in August.<span style="font-size: 12px; line-height: 20.3999996185303px;">&nbsp;</span></p>
<hr />
<br />
<p>
<strong>Fred &amp; Farid&nbsp;</strong><br />
<em>Shanghai</em></p>
<div class="news-article-image" style="float: right;margin: 15px 0px 15px 15px;">
<img class="fancyzoom" data-fancybox-src="/files/imagecache/node-detail/fred-fraid-01-2014.jpg" src="/files/imagecache/test-width/fred-fraid-01-2014.jpg" />
<p class="caption">
<span class="meta-credit">Gr&eacute;goire Chalopin (l.) and Feng Huang, creative directors,<br />
photographed near the agency&rsquo;s offices by Chad Ingraham.</span></p>
</div>
<p>
Founded in Paris, this agency is now considered one of the hottest shops in mainland China, capturing the possibilities and lightning speed of business there. The digital agency, located in an old opium warehouse on the Bund, communicates 24/7/365 with Parisian staffers through a wall of giant screens, with details on all projects shared among all employees across the six-hour time difference.</p>
<p>
&ldquo;Beijing decided that despite the size of the country, China would be on one time zone,&rdquo; notes co-founder Fred Raillard. &ldquo;That creates a mass phenomenon that is incredible. Movements on social media are incomparable to any other. Hot topics engage everyone in China at the same time.&rdquo; (Fred &amp; Farid Group has won more than 300 international awards, including a Clio Award for Film Technique in 2013 for its work on &quot;Back to Water.&quot;) Three years ago, Raillard went to China with a creative director colleague from Paris, Feng Haung, who wanted to return to his native Shanghai. Raillard planned to stay long enough to open a small office. But four days later, all that changed when he decided to relocate permanently. &ldquo;I fell in love,&rdquo; he says. &ldquo;China is five years ahead of the Western world regarding digital and social media, so it influences our digital practice in the West. It makes us reinvent our approach to business.&rdquo;</p>
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<div class="news-article-image" style="float: left;margin: 15px 0px 15px 0px;">
<img src="/files/imagecache/node-detail/ogilvy-mather-hed-2014.jpg" />
<p class="caption">
<span class="meta-credit">(L. to r.) Abhijit Avasthi and Rajiv Rao, national creative directors; Piyush Pandey, executive chairman/creative director, South Asia; Madhukar Sabnavis, vice chairman/country head, planning; and Kunal Jeswani, chief digital officer, photographed at the Gateway of India by Vishal Kullarwar.</span></p>
</div>
<p>
<strong>Ogilvy &amp; Mather, India </strong><br />
<em>Mumbai</em><br />
India always had a special place in David Ogilvy&rsquo;s imagination. In fact, his agency was the first multinational to enter the country, with origins going back 86 years. Now working with both local and global clients like Vodafone, Unilever and IBM, Ogilvy, based in Mumbai, is not only the country&rsquo;s largest agency but also its most award-winning, having been recognized with the highest honors of the Advertising Club of India for the last 16 years, in addition to accolades picked up at Cannes, the Effies, The One Show and a 2012 Lifetime Achievement Clio Award. But Piyush Pandey, executive chairman, creative director, stresses that diversity of creative expression trumps industry acclaim. &ldquo;Our philosophy is to create communication that first delights people on the streets of India. If that work happens to delight international award juries, it&rsquo;s a bonus,&rdquo; says Pandey, noting that most staffers in the agency speak three languages: English, Hindi and one of the country&rsquo;s 22 other official languages. &ldquo;We try to create an environment where creativity is welcomed from across functions and disciplines,&rdquo; he adds. Case in point: Last year&rsquo;s Google ad &ldquo;Reunion,&rdquo; centered around the partition of India, which triggered a strong response in India and Pakistan and went viral even before its TV debut.</p>
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<div class="news-article-image" style="float: left;margin: 15px 0px 15px 15px;">
<img src="/files/imagecache/node-detail/africa-hed-2014.jpg" />
<p class="caption">
<span class="meta-credit">￼￼￼￼￼Sergio Gordilho (l.), co-president/CCO, and Marcio Santoro, co-president/CEO, photographed on the roof of the agency&rsquo;s offices by Jonne Roriz.</span></p>
</div>
<p>
<strong>Africa</strong><br />
<em>S&atilde;o Paulo</em><br />
S&atilde;o Paulo shop Africa was one of the big local ad players behind this year&rsquo;s World Cup in Brazil, creating the games&rsquo; official logo and producing work for clients like Ita&uacute; Bank, Brahma beer, Budweiser and Vivo telecom. But while the 12-year-old agency enjoys a high profile in Brazil and has on several occasions been selected as one of the country&rsquo;s most admired companies by national media, it doesn&rsquo;t have the global reputation it might have earned by now. One reason is Africa&rsquo;s early avoidance of awards shows. When it bent that rule in 2007 and finally entered work in Cannes&rsquo; Cyber competition, it became the second most-awarded agency in the category. The Grupo ABC shop also has an office in Rio de Janeiro, specializing in content and entertainment, as well as an outpost in New York, where it works on behalf of Brazilian brands that aspire to go global. Founded by former executives of Omnicom&rsquo;s DM9DDB, the shop maintains a strong point of view about its business model. &ldquo;We like to say we are kind of the Relais &amp; Ch&acirc;teaux of advertising&mdash;we handle fewer clients, with exclusive offices and dedicated teams,&rdquo; says CEO Marcio Santoro. &ldquo;My partners and I are deeply involved in each client&rsquo;s business, with direct participation throughout the process.&rdquo;<span style="font-size: 12px; line-height: 20.3999996185303px;">&nbsp;</span></p>
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<p>
<strong>McCann</strong><br />
<em>Melbourne</em></p>
<div class="news-article-image" style="float: right;margin: 15px 0px 15px 15px;">
<img class="fancyzoom" data-fancybox-src="/files/imagecache/node-detail/mccann-01-2014.jpg" src="/files/imagecache/test-width/mccann-01-2014.jpg" />
<p class="caption">
<span class="meta-credit">(L. to r.) Adrian Mills, managing director; Pat Baron, ecd; and<br />
Ben Lilley, chairman/CEO, photographed on Hosier Lane by<br />
Lynton Crabb.</span></p>
</div>
<p>
The first signs of a turnaround at McCann came not by way of its towering New York headquarters but from this Australian bayside outpost. In 2012, McCann Melbourne&rsquo;s &ldquo;Dumb Ways to Die,&rdquo; a rail-safety campaign, quickly went viral, generating in its first two weeks more than 700 media impressions and $50 million worth of free global mentions, all for an animated public service effort that cost a fraction of a standard TV ad to produce. The previously under-the-radar office became, in 2013, the industry&rsquo;s most-awarded agency, taking home a record five Cannes Lions Grand Prix and bringing some much-needed attention to a global network undergoing its own reinvention. The shop also won four Clio Awards -- three Gold and one Silver, as well as was the top ranked Australian agency -- in 2013. &nbsp;The office&rsquo;s success follows the acquisition of indie shop Smart three years ago, which added some of the country&rsquo;s best talent to the McCann ranks. &ldquo;The creative focus since 2011 has been on solving clients&rsquo; problems first and creating work that not only makes brands famous but has a lasting impact on pop culture around the world,&rdquo; says Pat Baron, ecd.</p>
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<div class="news-article-image" style="float: left;margin: 15px 0px 15px 0px;">
<img src="/files/imagecache/node-detail/adam-eve-hed-2014.jpg" />
<p class="caption">
<span class="meta-credit">(L. to r.) James Murphy, CEO; David Golding, chief strategy officer; Ben Tollett and Emer Stamp, ecds; and Ben Priest, founding partner/ ecd, photographed on Waterloo Bridge by Jude Edginton.</span></p>
</div>
<p>
<strong>Adam &amp; Eve DDB</strong><br />
<em>London</em><br />
Though in business for just two years, the merged shop won Agency of the Year honors at the Cannes Lions International Festival of Creativity thanks to work like Harvey Nichols&rsquo; &ldquo;Sorry, I Spent It on Myself&rdquo; holiday campaign, which swept this June&rsquo;s Lions. After Omnicom&rsquo;s acquisition of hot indie Adam &amp; Eve, management took over DDB London, reviving the network office. A crop of new business quickly followed, including Virgin Atlantic&rsquo;s global creative, Sony&rsquo;s consumer electronics in Europe, and the global launch of Haig Club, a new Scotch from Diageo and David Beckham. The agency also earned attention for work like &ldquo;End Marmite Neglect&rdquo; for the savory spread and John Lewis&rsquo; &ldquo;The Hare &amp; The Bear.&rdquo; And last year, the shop took home a Silver Clio Award for Film Technique in the Direction category for &quot;The Journey,&quot; for retailer John Lewis. &ldquo;The key to bringing together two successful creative cultures was to be unambiguous about what success looked like, leveraging the creative energy and hunger of a startup through the power of a major network agency,&rdquo; says James Murphy, CEO of Adam &amp; Eve DDB. &ldquo;Two years ago, we wouldn&rsquo;t have dared to expect the results to be so positive so quickly.&rdquo;</p>
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<br />
<p>
<strong>Grape/Hungry Boys</strong><br />
<em>Moscow</em></p>
<div class="news-article-image" style="float: right;margin: 15px 0px 15px 15px;">
<img class="fancyzoom" data-fancybox-src="/files/imagecache/node-detail/grapehungry-hed-2014.jpg" src="/files/imagecache/test-width/grapehungry-hed-2014.jpg" />
<p class="caption">
<span class="meta-credit">(L. to r.) Vladimir Garev, creative director, Grape; Vladilen<br />
Sitnikov, CEO, Hungry Boys; Alexei Nikolaev, head of<br />
production, Hungry Boys; Andrey Anischenko, CEO, Grape,<br />
photographed outside St. Basil&rsquo;s Cathedral by Stanislav<br />
Solntsev.</span></p>
</div>
<p>
One of the first digital agencies in Russia, launched in 2002, Grape has over the last three years been ranked as one of the country&rsquo;s top interactive shops. It has made its name working on behalf of clients like Unilever, PepsiCo, Johnson &amp; Johnson and Mondelez, all marketers looking for long-term agency relationships and the kind of full-service digital creative, planning and media offerings provided as part of WPP&rsquo;s global interactive unit Possible. Two years ago, Hungry Boys was formed as a Grape creative boutique collaborating with Grape while also generating its own work. Drawing marketers seeking riskier, experimental work, Hungry Boys has already gotten attention for its campaigns for L&rsquo;Or&eacute;al, Yum Brands and Heineken. &ldquo;We both deliver a similar set of services and back up every idea with real-world insights to create work that makes a difference and a measurable impact,&rdquo; says Grape CEO Andrey Anischenko. &ldquo;Each of us has grown its own unique culture and both provide high value creative services, but each has a separate creative point of view that appeals to different clients.&rdquo;</p>
<p>
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<p>
&nbsp;</p>
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<p>
&nbsp;</p>
<div class="news-article-image" style="float: right;margin: 15px 0px 15px 15px;">
<img class="fancyzoom" data-fancybox-src="/files/imagecache/node-detail/scangroup-01-2014.jpg" src="/files/imagecache/test-width/scangroup-01-2014.jpg" />
<p class="caption">
<span class="meta-credit">(L. to r.) Tony Njuguna, creative head, Scanad; Sandeep<br />
Madan, managing director, Scanad; and Bharat Thakrar, CEO,<br />
Scangroup, photographed on the roof of the agency&rsquo;s offices<br />
by Barbara Minishi.</span></p>
</div>
<p>
<strong>Scangroup</strong><br />
<em>Nairobi</em><br />
WPP unit Scangroup is Africa&rsquo;s largest marketing services group and an industry powerhouse on the continent, ringing up more than $45 million in revenue last year. (In 2006, it became the first marketing communications company to be listed on the Nairobi Securities Exchange.) Through international partnerships, Scangroup has become a pioneer in African digital, mobile and Internet marketing. &ldquo;This offers immense growth opportunities in Africa with the key benefits of creating and increasing diverse job opportunities that capture the imagination of the African youth, who are increasingly being looked upon to be the main drivers of the continent&rsquo;s economies,&rdquo; says CEO Bharat Thakrar. While the shop counts WPP brands in its operating portfolio, Scanad is its agency flagship, doing business across six sub-Saharan countries for clients including Coca-Cola, Diageo, Unilever and Kenya Airways. Scanad has been named Agency of the Year by the Marketing Society of Kenya over the last two years and has been recognized for mobile work for clients such as Diageo and Vodafone.</p>
Advertising & BrandingMarketingAdam & Eve DDBArcadeBETCCLIO AwardsNoreen O'LearyFred & FaridGrape/Hungry BoysMagazine ContentMcCannMelbourneOgilvy & Mather, IndiaParisScangroupShanghaiSingaporeThe Portrait IssueCreativeAgencySun, 31 Aug 2014 23:09:54 +0000159808 at http://www.adweek.comLeave It to a Laxative Brand to Make the Year's Most Uncomfortable Adhttp://www.adweek.com/adfreak/leave-it-laxative-brand-make-years-most-uncomfortable-ad-159010
Alfred Maskeroni<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/dulcolax-hed-2014.jpg"> <p>
At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those <em>turds</em> in <em>prison</em>?</p>
<p>
Indeed, orange is the new brown in this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they&#39;re huddled around ... is that ... ? No, it&#39;s not the <a href="https://www.youtube.com/watch?v=dcLAOcutuxs" target="_blank">Sarlacc Pit</a> that almost eats Han Solo and Lando Calrissian.</p>
<p>
&quot;Only you can set them free,&quot; explains the tagline. If the point is to make the viewer as uncomfortable as a constipation sufferer, mission accomplished.</p>
<p>
The agency, McCann Health in Shanghai, says the ad ran throughout China. &quot;Instead of approaching the dramatization from the patient&#39;s [point of view], we approached it from the excrement&#39;s,&quot; the agency says. True enough.</p>
<p>
Brand awareness is up &quot;from almost zero to 21 percent&quot; among the target, McCann claims, and the purchase intention rate increased 57 percent. The agency adds that it expects similar success from the next round of &quot;media bursts&quot; this year.</p>
<p>
Below is the full ad in all its glory. Click to expand, if you dare.</p>
<p>
Via <a href="http://adsoftheworld.com/media/print/dulcolax_desperate_turds?size=original" target="_blank">Ads of the World.</a><br />
<br />
<img class="fancyzoom" data-fancybox-src="/files/imagecache/w1500/dulcolax-01-2014.jpg" src="/files/imagecache/node-detail/dulcolax-01-2014.jpg" /><br />
<br />
<strong>CREDITS</strong><br />
Client: Dulcolax<br />
Agency: McCann Healthcare Worldwide, Shanghai<br />
Executive Creative Director: Kevin Lee<br />
Creative Directors: Danny Li, Band Bai<br />
Art Directors: Danny Li, Band Bai, Qin Qian<br />
Copywriters: Kevin Lee, Bati Wu<br />
General Manager: Joanne Wang<br />
Business Director: Yama Chen<br />
Account Manager: Celine Lv<br />
Production Company: Visionary Group</p>
Advertising & BrandingDulcolaxMcCann HealthSingaporeCreativeAgencyThu, 24 Jul 2014 15:45:30 +0000159010 at http://www.adweek.comThis Agency Was Tackling Search Before Google Even Existedhttp://www.adweek.com/news/advertising-branding/agency-was-tackling-search-google-even-existed-158609
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/portraitacronym-01-2014.jpg"> <p>
<img alt="" src="/files/uploads/SPACER-652.gif" style="width: 10px; height: 1px;" /><br />
<u><strong>Specs</strong></u><br />
<strong>Who</strong> Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO<br />
<strong>What</strong> Paid search and SEO agency<br />
<strong>Where </strong>New York, London and Singapore<br />
<br />
Talk about old school. Launched in 1995&mdash;three years before Google even existed&mdash;<a href="http://www.acronym.com/" target="_blank"><strong>Acronym</strong></a> tackled search engine marketing. Today, the New York-based shop focuses primarily on search engine optimization and paid search. That said, Acronym, which competes with iCrossing and iProspect, is just as happy helping marketers optimize their in-house search function; more than half its business stems from such consulting services, according to U.S. CEO Selina Eizik. &ldquo;Our angle is if we can make you a superstar at your company, we&rsquo;re successful,&rdquo; she said. Top accounts include SAP, Accenture, Humana and Four Seasons Hotels and Resorts. The agency, with about 105 staffers, also has offices in London and Singapore, and generates an estimated $40 million-$50 million in revenue annually.</p>
Advertising & BrandingTechnologyMarketingAccentureAcronymAnton KonikoffAndrew McMainsFour SeasonsGoogleHumanaLondonMichael BruhNew Yorkpaid searchSAPsearch engine marketingSelina EizikSEOSingaporeCreativeThu, 03 Jul 2014 01:06:32 +0000158609 at http://www.adweek.comJoy Turns to Pain When You Flip Over These Clever Suicide-Prevention Adshttp://www.adweek.com/adfreak/joy-turns-pain-when-you-flip-over-these-clever-suicide-prevention-ads-150621
David Gianatasio<img src="http://www.adweek.com/files/imagecache/node-detail/samaritans-hed-2013-ep.jpg"> <p>
Publicis&#39;s poignant print ads for suicide-prevention group Samaritans of Singapore <a href="http://designtaxi.com/news/358631/Clever-Upside-Down-Ads-Reveal-The-Subtlety-Of-Depression/" target="_blank">use ambigrams</a> to give upbeat messages negative meanings when viewed upside down. &quot;I&#39;m fine&quot; becomes &quot;Save me,&quot; &quot;Life is great&quot; morphs into &quot;I hate myself&quot; and &quot;I feel fantastic&quot; reads &quot;I&#39;m falling apart.&quot; The tagline, &quot;The signs are there if you read them. Help us save a life before it&#39;s too late,&quot; is also printed upside down. The campaign does a fine job of depicting the subtle, often hidden nature of depression and anxiety disorders. It&#39;s novel for the category, taking an approach that&#39;s clever enough to generate broad coverage, extending the message far beyond its original market. Perhaps those reading about this work will question declarations of happiness from friends and family members that don&#39;t quite ring true. The writing may be on the wall, but sometimes you&#39;ve got to look at things in a different way to avert disaster.</p>
<!--break-->
<p>
<img alt="" src="/files/adfreak/images/3/Samaritans-2.jpg" style="width: 652px; height: 885px;" /></p>
<p>
<img alt="" src="/files/adfreak/images/3/Samaritans-3.jpg" style="width: 652px; padding: 20px 0 0 0;" /></p>
Advertising & BrandingDepressionPSAsPublicisSingaporeCreativeDavid GianatasioMon, 24 Jun 2013 13:08:51 +0000150621 at http://www.adweek.comInsurance Ad Promises Coverage for Cars Sliced in Half by Lightsabershttp://www.adweek.com/adfreak/insurance-ad-promises-coverage-cars-sliced-half-lightsabers-144864
Tim Nudd<img src="http://www.adweek.com/files/imagecache/node-detail/dbs-ep.jpg"> <p>
Lots of insurance policies promise protection from unexpected mayhem. Only DBS in Singapore claims to cover cars sliced in half by lightsabers. And to advertise that promise, Tribal DDB put together quite the eye-catching display: an actual car cut in half and lying in a parking spot. A QR code on the car led curious passersby to the video below, showing a couple of dudes horsing around with lightsabers and precipitating the accident. The footage appears to have been captured by an in-camera, which is part of the ad&#39;s offer: Those who sign up for DBS insurance by the end of the year will get a free in-car camera worth $129. The advertiser is promising two more stunts in the coming weeks. Hopefully one of them will show a car waiting snug inside a Tauntaun for a tow truck after breaking down. Credits after the jump.</p>
<p>
<object height="302" width="484"><param name="movie" value="http://www.youtube.com/v/C80Z7TegNy0?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="302" src="http://www.youtube.com/v/C80Z7TegNy0?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="484"></embed></object></p>
<!--break-->
<p>
<strong>CREDITS</strong><br />
Client: DBS<br />
Creative Agency: Tribal DDB Singapore<br />
Media Agency: MPG Singapore<br />
Chief Creative Officer: Neil Johnson<br />
Creative Director: Thomas Yang, Francis Ooi<br />
Art Director: Benson Toh<br />
Copywriter: Theresa Ong<br />
Photography: Allan Ng<br />
Producer: Michelle Tan<br />
Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng<br />
Production Company: CRITICA<br />
Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo</p>
Advertising & BrandingDBSInsuranceOut Of HomeSingaporeTribal DdbTim NuddAgencyMon, 29 Oct 2012 14:27:51 +0000144864 at http://www.adweek.comMake Sweet, Sweet Love (and Lots of Babies), Says Mentoshttp://www.adweek.com/adfreak/make-sweet-sweet-love-and-lots-babies-says-mentos-142625
Rebecca Cullers<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/mentos_national_night.jpg"> <p>
In today&#39;s world of 7 billion people, you rarely see ad campaigns that encourage people to fire up the baby cannon. However, Singapore has a low birthrate. So, to goose the population, the country is offering financial incentives for giving birth and has declared this Thursday, Aug. 9, to be &quot;National Night&quot; for gettin&#39; it on. To help out, candy brand Mentos has whipped up a super-groovy national baby-making anthem. Ad agency BBH is responsible for laying down the boot-knockin&#39; track with a seductive beat, set amusingly to kinetic type in the video below. The Mentos Anthem is available for free download on the brand&#39;s Facebook page, where it is specified via asterisk that &quot;financially secure adults in stable, committed, long-term relationships&quot; should be the only one making these babies. So, stock up on Mentos, Singapore, and get ready to give birth to a nation.</p>
<p>
<object height="302" width="484"><param name="movie" value="http://www.youtube.com/v/8jxU89x78ac?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="302" src="http://www.youtube.com/v/8jxU89x78ac?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="484"></embed></object></p>
Advertising & BrandingBartle Bogle HegartyBbhCandyMentosSingaporeWed, 08 Aug 2012 19:41:44 +0000142625 at http://www.adweek.com