STATEWIDE—Over the last four years, motorcycle crashes have gone up 58 percent in Colorado only, the Colorado Department of Transportation (CDOT) states. In 2016 an all-time “record” was hit, when it comes to motorcyclist fatalities: 125 deaths in Colorado State alone.

“With 72 motorcycle fatalities thus far this year, it’s imperative that drivers make the extra effort to check their surroundings and watch for motorcycles,” said Sam Cole, CDOT Communications Manager of Traffic Safety for Fox21. “Motorcycles are less stable than passenger vehicles and provide no protection in a crash, which makes them very vulnerable on roadways.”

CDOT is launching a unique motorcycle safety campaign targeting drivers. They’ve partnered with Groove Auto and announced a joint statewide effort to make sure drivers are reminded to watch out for motorcycles.

The reminders are placed in unexpected places: a small fleet of Groove Auto courtesy vehicles is involved and they are getting wrapped up with eye-catchy safety reminders.

This campaign will last until the end of September and I includes truck side billboards, radio spots and on-line ads.

“Forty-three percent of motorcycle fatalities in 2016 were under 34 years of age,” said Deputy Chief Mark Savage, Deputy Chief of the CSP for Fox21. “Holding friends and family accountable for wearing helmets and obeying traffic laws will save lives. To all drivers, please, we urge you to slow down, take an extra look for motorcycles and don’t forget to always check your blind spot.”