MIP Panel Highlights Licensing

Iginio Straffi, chief executive officer and president of Rainbow (Italy) and Elie Dekel, president of Saban Brands (U.S.) will use their properties–Rainbow’s girl’s brand, Winx Club and Saban’s boy’s brand, Power Rangers–as case studies to understand the licensing of children’s TV shows.

The session, The Licensing Marketplace: Case Studies & Success Stories, will take an in-depth look at how these two kid's properties have established successful global licensing strategies that merchandise diverse and innovative consumer products and help to strengthen and enhance brand awareness and popularity among consumers.

The session will examine every stage in the licensing process, from entry into the marketplace through global expansion and all aspects of retail and licensee partnerships.

The Licensing Marketplace: Case Studies & Success Stories will take place Saturday at 5:10 p.m. in the Martinez Hotel conference room.