The Aria chatbot, which Pornhub says is based on a character that’s been around for over two years (check the @Pornhub Twitter account on you next toilet break), was created as a Genie on the Blend chatbot platform.

Its purpose? To aggregate Pornhub news, deliver notifications to users when new videos of their favourite pornstars hit Pornhub or RedTube, and mimic the site’s social media personality.

“Aria is about as charismatic as they come,” said Pornhub VP Corey Price. “She provides her followers on Twitter, Instagram, and Snapchat with updates on the happenings of Pornhub, including new initiatives and campaigns, along with her own takes on everything from the Kardashians to Kermit memes to McDonalds menu items.

“Our millennial maven’s humor is imbued with sarcasm, and she rarely holds back on her thoughts. Essentially, she’s the SFW personality for the NSFW adult entertainment platform that is Pornhub.” [VentureBeat]