Where is Mc Donald's annual "Lent-Filet of Fish" ad campaign ????

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Where is Mc Donald's annual "Lent-Filet of Fish" ad campaign ????

Is it just me or for the past few years Mc Donald's has put out some rather annoyingly addictive commercials for the Filet of Fish during lent? I don't recall seeing any new catchy commercials or songs for the Filet of Fish this year.....I guess Mc Donalds has abandoned the lent market?