Mandrake can disclose that her 17-year-old son, Benjamin Presley, has been offered a $5 million [£3.3 million] deal by Universal, the world's biggest record company, to make up to five albums.

Ben tells me that his first album, which he is recording at the moment, will be very different in style from those of his grandfather Elvis, who died 15 years before Ben was born.

"The music will be nothing like Elvis, nothing like him at all," he said at the Inspiration Awards for Women, at Cadogan Hall, in Belgravia.

The teenager, who bears a startling resemblance to his grandfather, is currently taking a break from making the album, which he hopes to release next year. "He's a typical 17 year-old," says his spokesman. "He doesn't get up before midday and then grunts at you."

Lisa Marie, 41, married his father, Danny Keough, a musician, when she was 20.

HE has the same distinctive jet-black hair and piercing eyes – and now Benjamin Presley is set to step into The King’s blue suede shoes.

Elvis’s 17-year-old grandson has reportedly been offered a five-album deal with Universal worth £3.3million. Ben, son of Elvis’s daughter Lisa Marie and musician Danny Keough, announced his move into the music industry in London this week.

He has already begun work on his first album, due out next year.

Elvis did not release his first single, That’s Alright, until he was 19. Ben, who was born 15 years after his legendary grandfather died, said: “The music will be nothing like Elvis, nothing like him at all.”

He was in town at the Inspiration Awards for Women with US pop star Ryan Cabrera, 27, former beau of his sister, model Riley Keough, 20.

The event was run by the Breakthrough Breast Cancer charity, supported by Lisa Marie and grandmother Priscilla. Ben’s spokesman said: “He’s a typical 17-year-old. He doesn’t get up before midday and then grunts at you.”

His similarity to his iconic grandfather was noted at an early age. One family friend said: “When you look at Ben you can see Elvis.

“He looks even more like Elvis than he does his mum. Just see his face and his eyes – it is like The King is living on.”

When Ben was eight, added the friend, he could move like Elvis and loved his hits such as Hound Dog, Jailhouse Rock and Heartbreak Hotel.