art of experiential design

SAMSUNG
HYPERCUBE

Festivals, UK

SUMMARY

Immersive were asked to develop the software systems to run the largest corporate experiential installation of the summer festivals 2017.

DETAIL

4 custom apps, ran simultaneously over 30 Samsung devices to enable audiences to come and experience the hypercube in batches of 20.

The apps captured user data, let users manipulate the audio and visuals of the cube, and also controlled the capture of a 360-degree photo and video selfie shot at the high point of the experience that then was posted online and to social media and emailed out to the correct batches of users.

Over 10,000 people went through this experience at 3 of UK’s busiest festivals.

The software and hardware withstood all the challenges of infield festival operation, using satellite internet and LTE /3G backup systems in multiple remote festival sites.