Books

You see things; you say, ‘Why?’ But I dream things that never were; and I say ‘Why not?’

George Bernard Shaw

Book publications on marketing and management

Prof. Kreutzer has published more than 30 books on the fields of marketing, dialogue marketing/direct marketing, Customer relationship management (CRM), online marketing, digital Darwinism, dematerialization, change-management, digital transformation, digital branding and digital business leadership. He has partly worked with competent partners from science and practice.