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Matt Walburn, Brand and Communications Director, Dixons: “Black Friday is still one of the most important dates in both retailers and consumers shopping calendar but it’s great to be able to offer products at a discounted price before the big rush on the 24 November.”

“Whether consumers are starting to plan for Christmas or just fancy treating themselves, the fantastic deals across all categories on hundreds of products ensures everyone can enjoy the season of deals without having to wait for Black Friday itself”.

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Top Black Friday shopping tips

To help shoppers ensure they get exactly what they want for the best price we've pulled together some top tips below.

Do research ahead of time - preparation is key and getting some background knowledge using Curry's buying guides will save you time and effort ahead of the big day. Don't forget to read the reviews and expert round ups for an independent recommendation.

Register your interest- Curry's are offering customers the opportunity to register their interest in Black Friday. The retailer will be updating shoppers on exciting promotions and the latest deals on thousands of products.

Bookmark pages of products you want ahead of time, that way when the clock strikes midnight you won't have to waste time scrolling through thousands of products.

Get online early - online demand last year was unprecedented and we expect this year will be no different. It's worth burning the midnight oil if you really want to score huge deals on high price tech items.

Compare prices - use the brand's price promise to track and compare prices with other leading retailers. This will help ensure you get the best possible discounts on all your coveted items.

Look for ways to save on delivery - with the free click and collect service you can order at midnight and collect your new item in store when it suits you.