United Luxury Travel Club Ameniti

28 January 2004

United Airlines along with Starwood Hotels &
Resorts Worldwide, Cunard Line, Conde Nast Traveler and IMG today
announced the launch of Ameniti, a new, exclusive luxury travel club for
the world`s most discerning travelers. A members-only program, Ameniti is
designed to provide business and other high-end travelers with a host of
elite privileges, special services and other unique offers for all their
travel needs, including air travel, hotel stays, cruises and much more.

Martin White, senior vice president - Marketing, United Airlines, said:
“United is committed to bringing the best in travel value to today`s elite
traveler. Through Ameniti, members will have access to the finest travel
products and services available, which will help make every trip an
exceptional experience.”

Once registered, some of the benefits that Ameniti members enjoy include:

** Unlimited 2 for 1 tickets on United Airlines with the purchase of any
full fare ticket in any class of service for domestic travel or in United
First or United Business for international travel originating in the
United States or Canada and booked and ticketed through Ameniti(1). The 2
for 1 tickets make it easy for travelers to turn every trip into a
vacation for two.

** A $300 Shipboard Credit(3) and a special welcome gift for members who
set sail on any Cunard luxury liner, including the highly-acclaimed and
newly launched Queen Mary 2. Some of the amenities members can enjoy using
their credit include everything from a Swedish massage after an aerobics
class or an afternoon shopping spree in the boutiques of Regent Shops.

** Special member-only offers from IMG, the global leader in sports and
entertainment marketing, for privileged access to the world`s most
exciting sporting and leisure events. One event currently offered is an
exclusive VIP Pebble Beach golf tournament package to watch golf
superstars and celebrities(5).

** Personalized travel service from a dedicated staff of professionals
ready to assist members with all of their travel plans and needs.
Throughout the year, Ameniti will be announcing new benefits from other
key partners who are equally dedicated to deliver more special services
and privileges to members throughout the globe. To enjoy all of the
benefits Ameniti has to offer, members pay an introductory charter
membership fee of $295 per year.

Steven Hankin, Chief Marketing Officer and President, STARS of Starwood
Hotels & Resorts Worldwide, said: “Through Starwood Preferred Guest we
accommodate the world`s most active business travelers, and now, by
partnering with Ameniti, we are able to cater to the world`s most elite
leisure travelers who will have an opportunity to enjoy the privileges of
Starwood Preferred Guest, as well as additional benefits at our
award-winning hotels and resorts around the globe.”

David Gevanthor, Vice President of Marketing, Cunard Line, said: “Ameniti
Members will find that the ocean and destination liners of Cunard offer a
level of hospitality and service rarely seen on land or on sea.”

Lisa Hughes, Vice President and Publisher of Conde Nast Traveler, said:
“Ameniti`s special benefits deliver the service and sophistication that
discerning travelers like our readers are looking for in their travel
experience.”

Prospective members can learn more and enroll in the Ameniti program by
calling 1-877-AMENITI or by visiting the Ameniti website at
http://www.ameniti.com/ .
United and United Express operate more than 3,400 flights a day on a route
network that spans the globe. News releases and other information about
United can be found at the company`s web site at http://www.united.com/ .

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with more than 740 properties in more than
80 countries and 105,000 employees at its owned and managed properties.
With internationally renowned brands, Starwood is a fully integrated
owner, operator and franchisor of hotels and resorts including: St. Regis,
The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W
brands, as well as Starwood Vacation Ownership, Inc., one of the premier
developers and operators of high quality vacation interval ownership
resorts. For more information, please visit http://www.starwood.com/ .

Cunard has operated the most famous ocean liners in the world since 1840,
with vessels featuring a classic British heritage and a history of White
Star Service(SM). Today that heritage includes the recently-launched and
much- acclaimed Queen Mary 2, the world-famous Queen Elizabeth 2, and the
intimate Caronia. In 2005, Queen Victoria will join the fleet heralding a
new generation of Cunard destination liners. Cunard Line is proud to be
the embodiment of the golden age of travel, made modern and comfortable
for travelers who appreciate that “Getting There is Half the Fun”(TM). For
more information, please visit http://www.cunard.com/ .

Unlike many other travel publications, Conde Nast Traveler with its
founding philosophy of “Truth in Travel,” does not accept free travel and
accommodations, and its correspondents, as far as possible, travel
anonymously. The result is travel the way consumers experience it, good
and bad, with reporting that is fair and honest. Conde Nast Traveler
recently won its 6th National Magazine Award and is still the only travel
publication to have won the highest honor in magazine publishing. Conde
Nast Traveler, the 2003 Zagat Survey Best Travel Magazine, has a
circulation of over 750,000 and is published by The Conde Nast
Publications.
IMG was founded by Mark H. McCormack in the early 1960s. The company is
the world`s premier sports and lifestyle management and marketing firm,
with an international staff of more than 2,500 people in 80 offices in 32
countries. Clients include Tiger Woods, Serena Williams, and other world-
class athletes and celebrity figures. IMG provides full service
sponsorship marketing consulting services to many of the world`s largest
corporations through IMG Consulting. For more information, please visit
http://www.imgworld.com/ . ——-