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13 July 2015

StarHub and Nine VWOs Celebrate SG50 with Home

Singapore, 13 July 2015 – As the nation gathers to celebrate
Singapore’s Golden Jubilee, StarHub and nine voluntary welfare
organisations (VWOs) have come together to spread the message of
inclusivity through a heartfelt rendition of the National Day
favourite Home. Using the medium of song, StarHub and the VWOs
hope to remind Singaporeans of fellow citizens who are not as
privileged, but share our love for Singapore.

Sung in Singapore’s four official languages–English, Malay, Mandarin
and Tamil–the arrangement of Home stars talents from Asian
Women’s Welfare Association (AWWA) Senior Citizens’ Home, Boys’ Town,
Breakthrough Missions, Geylang East Home for the Aged, Lee Ah Mooi Old
Age Home, Muhammadiyah Welfare Home, Red Cross Home for the Disabled,
the Singapore Association for the Deaf and the Singapore Association
of the Visually Handicapped.

“As we reflect on the progress Singapore has achieved, this song
reminds us all what ‘Home’ really means,” said Ms Jeannie Ong, Chief
Strategic Partnership Officer of StarHub, who oversees StarHub’s
corporate philanthropy efforts. “Home is not a place; it is made of
our people and lives in our hearts. This idea of home belongs to each
and every Singaporean. Hence, this year, we want to inspire
Singaporeans to care, share, volunteer and donate to worthy causes,
and make this SG50 a truly special celebration for the nation.”

To accompany the song recording, a full-length music video was shot
over three days on-location at the various VWOs’ premises and People's
Park Complex. The music video will be shown on StarHub’s social media
channels (YouTube and Facebook), StarHub TV channels and in Golden
Village cinemas to amplify the reach of the song.

Madam Seow Peng Long, a resident in Geylang East Home for the Aged
said, “The lyrics of Home echo how my friends and I feel
towards Singapore, so when we had the chance to record our own version
of the song, we were very happy to lend our voices to support this
cause. We have been singing together for many years, so it was an
exciting experience to actually sing on TV and do a professional recording.”

StarHub customers can support the nine VWOs which recorded the song
by redeeming 50 StarHub Rewards Points for a $5 donation. The
donations will come from the StarHub Sparks Fund, StarHub’s corporate
philanthropy vehicle.

Ms Rowena Bhagchandani, Managing Director at DDB Group Singapore,
StarHub’s advertising agency said, "Singapore is what it is today
because of all its people; as diverse as they and their homes might
be. There are many amongst us who may not be very privileged and might
even be forgotten amidst the SG50 celebrations, yet their Singaporean
pride runs as deep as our own. We want to celebrate them and their
homes, and make them the stars of our celebration.”

Mr Kelvin Chen Jia Yi, a participant from the Breakthrough Missions,
called this “an opportunity beyond his imagination”. He said, “I feel
very blessed. Having spent so much of my life behind bars, I never
thought I would get the chance to be part of the SG50 celebrations and
this meaningful message.”

As part of StarHub’s SG50 celebrations, StarHub TV will be holding
five weeks of free previews, culminating in six days of all-access
free viewing of over 150 channels during the National Day week.
StarHub will also be offering special mobile and broadband offers
during this period.

To watch the music video and find out more about StarHub’s SG50
celebrations, please visit www.starhub.com/sg4sg.