She was a finalist on Project Runway a few years ago, and a NYC mom of six. AND she has some strong convictions of personal style and sense of self. Check out the interview – I promise that I didn’t ask anything about potty or sleep training.

ALSO – I’m doing a giveaway for her fantastic book, Didn’t I Feed You Yesterday?

I have been a longtime fan of Winona who writes the popular style blog, Daddy Likey. So I was thrilled to hear that she had written a book about fashion for the regular girl.

Winona is sooooo funny and always happy to have a laugh at her own expense, so a book about her own style evolution and the tips and “tricks of the trade” she learned along the way is guaranteed to be as entertaining as it is informative.

Today Winona is hosting an As Good As Cake giveaway is a copy of her fabulous book with a personalized dedication and/or haiku.

Don’t forget to visit her today for ANOTHER big Closet Confidential giveaway that she’s hosting! Winona gave me a little advance info on it: “The grand prize includes a signed copy of Closet Confidential, a $250 Butter by Nadia wrap dress, a gorgeous necklace, and more. Runners up can get books, cute indie designer t-shirts, watches, and other cool stuff.”

Today, on As Good As Cake, Matt Dixon of The Gentle Copywriter is sponsoring a giveaway for up to 2,500 words of custom copy – which is currently a $297 value (increasing to $497 in 2010). And since it is very targeted to a specific audience, I’m keeping it open until the end of the month.

That’s Matt.

Everyone wants a pretty blog design, but if you have an online business that you would like to grow, getting some professional copywriting help would be prudent. And getting it for free would be fantastic.

I asked Matt to write his own background and giveaway information so you could get a feel for his style. Here are some excerpts:When someone lands on your site, they spend mere seconds deciding whether or not they like you. Whether they can trust you. If they feel that buying something from you is a safe decision to make.

And so you’ve got to make that connection with them super-fast. Because if you don’t? No sale for you, my friend.

So even if you’ve got something like an Etsy store, or an affiliate site, or your own teeny tiny business: if you don’t make a connection? No money added to your bank account.

Well, okay…

You might get a few sales. They’ll be slow, for sure. And frustrating. And you’ll wonder if you’re doing something wrong or if you should just give up completely.

Because no matter how flashy your graphics get or how witty your url becomes, the most essential part of your site will always be the words.

My name is Matt Dixon, The Gentle Copywriter. I believe that if you fuel your business with honesty, empathy and an open attitude, you’ll start to get some decent sales.

And by ‘Gentle’, I mean not hard-selling your ass off to scrape together a sale. Instead, showing your visitors who you are. And by doing that, you get the sales that you deserve.

Because in my opinion that’s what business is all about. Relationships.

And so when you enter this giveaway for copywriting, here’s what you’ll get:

Up to 2500 words of copy written by me personally, so even if your business is a teeny, tiny thing, I can show your visitors the real YOU.

I use a special business questionnaire to focus straight in on your business. This means that I can fully understand your business and write even better copy for you.

It takes me between 2 weeks to 1 month to write your copy. That way, I can really make it fine-tuned to your target market, rather than it being generic wish-wash which won’t earn a penny.

Good copywriting is like having a smooth salesman on your website. As soon as the visitor lands on your site, the salesman gets to work. So by getting copywriting from me, you’ll gain the potential to earn money whilst you sleep.

I’ve studied materials by advertising leaders like Lorrie Morgan-Ferrero, Ali Brown and Joe Sugarman — to name just a few! I know my way around a piece of copy. And because I do, your business can benefit from the expertise that I’ve soaked into my noggin.

So now that you’ve read a few of the benefits of entering this giveaway, go ahead and take part by leaving a comment below. [which would mean below HERE]

If I had an online business, I would now be convinced that I needed a professional copywriter to help me.

If you are in this position or have a friend that might benefit from some copywriting help, definitely enter HERE. You don’t see this kind of giveaway every day. Thanks again Matt!

These sweet little cakes can be used as actual pincushions, but more often than not are purchased as whimsical decorations. Personally, I would envision giving one to a little girl for her play kitchen or tea party. She’d be the envy of all of her friends.

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Kate Coveny Hood

Hi! I'm Kate, a mother of three who wages a daily battle against wrinkles, dust, a lack of personal time and the constant arrows that having a special needs child shoots directly into one’s heart. I first hit publish on The Big Piece of Cake in 2008 when I planned to write "a humor blog." Since then I've lost any semblance of focus. Sometimes I say interesting things...and sometimes I just say things. Visit me here for varying levels of insight and over sharing.