Pavitra Rishta is a story that celebrates the mother - daughter bonding..

Concept & Story: Pavitra Rishta focuses on the life of Archana who belongs to a middle class Maharashtrian family, based in Mumbai. Being the eldest daughter of her family, Archana chose to take responsibilities of her siblings rather than focusing on education. As Archana grows up to a marriageable age, her Mom realizes that her daughter was devoid of all the good things in life during her growing up years. Hence, the mother vows to get her married to a well educated and sophisticated guy. But destiny has something else planned for Archana.