M/2917. Advertising campaign for MP3 player RayOn by Lenntech The paper looks at the launch of the new solar MP3 player RayOn by Lenntech Company suggesting promotional and advertising strategies for the product Related marketing communication techniques are detailed the pre testing process is considered

needed for a good team player Implications of effective teamwork are discussed making references to Belbin s team roles inventory theory Recommendations are suggested about the ways to ensure effective

HR/304. Performance management a key player in management development The paper examines the importance of management education and the current criticism that it does not go beyond the traditional ways