So why not take all the online love and give it a little bricks and mortar?

That’s Fliike, the “first connected object that displays the number of Facebook fans” a business has. Simply plug it in, connect Fliike to your Wi-Fi, and watch your Facebook likes grow in real time in real life.

Sponsored by VB

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The device is not cheap, at $390 for each of the first 500 specially-numbered Fliikes, but being cutting-edge never is. Nor is having supercool objét de (pop) art. It’s built by Smiirl, a “passionate team working hard to give the internet a tangible reality.” That means, the company says, shortening the links between digital profiles and physical walls.

And, it takes social proof off the internet and right into your store.

I can see local business loving this, but I can see social media management teams, and social media managers, absolutely jumping on this and putting it in their offices as a Kanban-style measuring stick showcasing their social marketing progress.

Smiirl, the company behind Fliike, has been accepted into the fourth cohort of the Paris, France-based accelerator, Le Camping.