The Adslot self-serve platform will enable advertisers, which include 19,000 properties, to buy, build and serve display advertising campaigns on wotif.com.

Webfirm, which is backed by Hitwise founders Andrew Barlow and Adrian Giles, went on a digital marketing spree over the last two years, acquiring the Adslot business and ad server company Adimise and developing associated products.

“Wotif is a recognised world-leader and innovator in one of the fastest growing online sectors. We are excited to be working with yet another classifieds market leader and look forward to playing a key role in building wotif.com’s display advertising revenue,” Webfirm CEO Barlow said. ®