Milwaukee says goodbye to Joe Brehm

Although local businessman Joe Brehm passed away on April 3, his legacy of community service continues.

On Sunday, April 3, Milwaukee lost one of its finest.

Joe Brehm was the longtime owner and operator of This Is It, Wisconsin’s oldest and longest operating gay bar, opened by Joe’s mother June Brehm in 1968.

Joe’s unwavering support of Milwaukee’s LGBTQ community, causes and programs spanned decades and generations. Joe is remembered for hosting the very first fundraiser for the Cream City Foundation at This Is It. He also supported the PrideFest History Exhibit for many years.

March 31, 2016 was proclaimed Joe Brehm Day by the Mayor of Milwaukee.

“Back when few people were willing to step up and be known as allies, Joe Brehm was proud to stand up for anyone in need,” said Scott Gunkel, Milwaukee Pride president. “He welcomed all to the bar, without question, and genuinely cared for his customers.Joe went out of his way to build the strength, confidence and power of Milwaukee’s LGBTQ people when we needed it most.He will be very much missed.”

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