Another reason to quit

You are a target!

The tobacco industry spends billions of pounds worldwide advertising and promoting tobacco products, in particular encouraging young people to try and take up smoking though product placement in shop fronts, at point of sale, on TV, in music videos and in films.

A lot of tobacco industry advertising and promotion in the UK is no longer allowed, but smoking and tobacco brands continue to be frequently shown in regular television programmes, like Coronation Street and Eastenders, in popular films, like Avatar and Rush, and in chart topping music videoís like Robin Thickeís Blurred Lines and Trumpets by Jason Derulo.

The tobacco companies call young people like you Ďreplacement smokersí!

Because so many smokers die prematurely, replacement smokers are needed. The Tobacco Industry needs to recruit over 100,000 new smokers every year in the England alone in order to replace those who have quit or died from their habit. One out of every two long term smokers will die as a result of their smoking.

Two-thirds of adult smokers started smoking before the age of 18. The younger people are when they first try smoking, the more likely they are to become regular tobacco users and the less likely they are to quit.†

The good news is that most young people donít smoke. And in Cambridgeshire 93% of young people are smoke free.

Donít be a target; refuse to take up the costly and deadly habit. If you are interested to know more, check out these websites: