How to Capture Halloween Sales

For retailers who cater to the Halloween crowd, 2012 looks to be a very good year. More than 7 in 10 Americans, or a record 170 million people, will celebrate Halloween this year, reports NRF’s 2012 Halloween consumer spending surveyconducted by BIGinsight. That’s the highest number in the 10 years the NRF has been conducting this survey.

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SmallBizDaily is powered by three people with a passion for entrepreneurship: Rieva Lesonsky, Maria Valdez Haubrich and Karen Axelton. We met at EntrepreneurMagazine nearly 25 years ago, when Rieva hired the rest of us as editors.
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