Sport Nutrition

The sport nutrition market specialises in the manufacture and supply of high protein products, such as drinks, powders, bars and supplements, to help exercising consumers improve their physical endurance and build muscle mass. These products used to be consumed only by athletes and body builders, but not any more. Nowadays, people that work out regularly and understand the role of nutrition in sport performance multiply day by day, so it is vital for sport nutrition products manufacturers to expand their brands towards the mainstream by improving appearance, taste and mouth feel.