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AGENCY

Daily Planet

Jon Adler, Creative DirectorScott Marvel, President

Synergy Marketing Partners

Jeff Schwartz, Managing Partner / SVP Consumer Engagement

SUMMARY

How do we get Chicagoland and its visitors to bypass the sharks, Picassos and dinosaurs to come see the stars? We create a campaign that gets the curious to geek out with us over the mind-boggling, head scratching facts in an outrageously cool campaign. The Space is Freaking Awesome campaign halted decades of stagnant sales, achieved the largest sales gain by far among its museum neighbors, and helped the Adler Planetarium get its groove back.