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Kijiji conducts online campaign

Classified advertising website Kijiji has begun a digital and social media campaign called "Kijiji Duel." The effort, aimed primarily at consumers between the ages of 18 and 34, consists of 16 online videos. It is intended to raise awareness of the site's mobile application and the range of merchandise available through it. The English and French creative depicts two friends conducting pranks on each other with items purchased from the site. The English-language ads feature YouTube personalities Roary Raynor and JustDustin, while the French-language ads feature Julien Lacroix and Arnaud Soly. The campaign was developed by CloudRaker.