Infographic: Facebook’s Q1 performance, visualized

Facebook reported quite a successful Q1 2014, especially on mobile. Facebook executives said Wednesday that mobile app install ads have led to 350 million installs and that the company now has more than 1 billion mobile monthly active users.

In Q4 2013, 55 percent of AdParlor revenue came from mobile. In Q1 2014, the company saw a jump to 62 percent.

Focusing on the Mobile App Install ad unit, AdParlor saw a quarter-over-quarter increase in CPM and CPI rates and a quarter-over-quarter decrease in CTR globally for AdParlor clients.

For AdParlor advertisers, in Q1 2014, the average CPM rate for the mobile app install ad unit was $4.25 globally and $5.52 in the U.S. The average CPI (cost per install) rate was $3.07 globally and $3.63 in the United States.

Also for AdParlor advertisers, Marketplace (right hand column) Ads continued the trend in Q1 of a decreasing CPM rate ($0.14) and CTR (0.016 percent) in the United States.