Few can beat Shah Rukh Khan [Images] when it comes to promoting his movies. As he often says: "I am the best PR person of Shah Rukh Khan and I see my boss never gets let down."

And now, the Bollywood star will feature in the dance reality show Nach Baliye. According to our sources, Shah Rukh will shoot for the Star Plus show on October 27 or 28, depending on when he is free.

If you're wondering what Shah Rukh on a TV show has to do with PR and promotion, do keep in mind his next movie Om Shanti Om will release on November 9.

And SRK [Images] has wheeled the buzz machine into action. Even Saturday's Twenty20 match between Australia and India saw the star present with wife Gauri and OSO costar Deepika Padukone [Images]. The Mahendra Singh Dhoni [Images]-Deepika friendship is also creating buzz. In fact, the television cameras were focusing on Deepika when Dhoni came in to bat.

Earlier, the entire team of Om Shanti Om -- minus Shah Rukh -- had gone to the sets of the singing reality show Zee SaReGaMaPa Challenge. SRK, however, requested the finalists to come and meet him in a studio where he was busy with the post-production of OSO. The finalists -- especially Pakistani contestant Amanat Ali -- were thrilled to meet King Khan [Images].

Now, your guess is as good as ours whether Shah Rukh will bare his new, much hyped six-pack abs on television.