June 2014

60 SECONDS WITH HARDCORE PAWN – 60 SECONDS WITH: Les Gold is the patriarch of American Jewelry and Loan, the pawn shop made famous on truTV’s ‘Hardcore Pawn’ and tells all about owning the largest pawn shop in Detroit. Gold is also the author of For What It’s Worth: Business Wisdom from a Pawnbroker.

The Gold family were honored to serve as awards presenters at the recent gala event celebrating the Michigan Emmy awards. See the list of winners here.

AJL was opened in 1978, and has since become one of the largest and most recognized pawn shops in the world. It is the setting of the record-breaking reality show, Hardcore Pawn, but remains a dedicated, full-service pawn shop for the Metro Detroit area and beyond.