‘Principles of directing provide good and effective directing which helps a manager to deal with the vlv complexities of business’. In the light of the statement, discuss in brief any three principles of directing.
or
Explain the principles of directing.
or
’Good and effective directing should be based upon certain principles’. In the light of the statement, explain any three principles of directing.

Principles of directing provide good and effective directing. Following points will illustrate the same:
(i) Appropriateness of direction
technique According to this principle, a manager must use appropriate leadership and motivational techniques to direct diverse individuals according to their needs, capabilities and attitudes.
While some individuals get motivated by financial incentives, other might look for non-financial incentives to improve performance.
(ii) Effective leadership Managers should act as leaders, so that they can influence the activities of their subordinates without dissatisfying them. As leaders, they should guide and counsel subordinates in their personal problems too, so that they can win the confidence of their subordinates.
(iii) Managerial communication A good system of communication between the superior and his subordinates helps to improve mutual understanding. Upward communication enables a manager to understand the subordinates and gives an opportunity to the subordinates to get a proper feedback.