25 Pez dispensers stuffed with money hidden in Pacific Beach

The Bay Area-based grand daddy of all the social-media scavenger hunts — you know him as @HiddenCash on Twitter — made his way to San Diego (where he has some competition) to spread good will and money.

How much did he stash here? It's too early to tell. But Twitter pictures showed 25 Pez dispensers filled with cash, and then clues led people young and old to Pacific Beach between Diamond and Felspar streets, where they began sharing photos of themselves suddenly richer by $50 to $100.

Eleven dispensers had been found by 11 a.m. and a crowded search was just beginning. By 11:15 a.m., ten remained to be found.