Mosaic

Behind every customer is an individual. Mosaic is Experian’s
renowned demographic segmentation. Serving as a common currency across all marketing
channels, Mosaic provides you market-leading insight and the intelligence you need
to reach the right people with the right message at the right time.

Mosaic Shopper Segments

Designed to provide insight into the shopping habits,
preferences and behaviour of the UK adult population, Mosaic Shopper Segments helps
you deliver a more personalised and relevant customer experience across all channels.

Financial Strategy Segments

Gain a deeper understanding of your customers by exploring
current consumer financial behaviour trends, allowing you to communicate with them
more effectively.

Today, data can give us more insightful answers to
these questions than ever before. Our Financial Strategy Segments tool gives a rare
and fascinating overview of today’s UK adult population at macro and micro level
by exploring current financial behaviour trends and the emergence of new types of
consumers. This insight gives organisations a much deeper understanding of consumers’
financial behaviour and allows you to communicate with them more effectively.

Bespoke Segmentation

In certain situations, a bespoke solution tailored
to the needs of your customers and business is more appropriate. Get in touch to learn
how a differentiated approach can set you apart from your competitors.

The most important aspect of marketing is understanding
your customers; their behaviours, preferences and drivers. This is paramount to offering
a great customer experience and forming meaningful relationships. By offering tailored
communications, products and services to people's needs, you provide extra value every
time you engage. This then begs the question; how do you begin to understand what
your different customers desire?

Get connected

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.
Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.

java.lang.RuntimeException: Failed to get data //mckwcmpap01/internet/main/global_sites/UK/WORKAREA/Content/templatedata/GlobalForms/OpenGraph/data/sample
at com.interwoven.livesite.file.impl.CsFileDal.read(CsFileDal.java:183)
at com.interwoven.livesite.file.impl.CsFileDal.read(CsFileDal.java:149)
at com.interwoven.livesite.model.property.DCRProperty.fetchDCRXML(DCRProperty.java:329)
at com.interwoven.livesite.runtime.model.page.RuntimeComponent.buildComponentTransformData(RuntimeComponent.java:319)
at com.interwoven.livesite.runtime.model.page.RuntimeComponent.transform(RuntimeComponent.java:370)
at com.interwoven.livesite.runtime.model.page.RuntimeComponent.transform(RuntimeComponent.java:341)
at com.interwoven.livesite.runtime.page.PageTokenVariableComponent.transformComponent(PageTokenVariableComponent.java:315)
at com.interwoven.livesite.runtime.page.PageTokenVariableComponent.renderNoCache(PageTokenVariableComponent.java:221)
at com.interwoven.livesite.runtime.page.PageTokenVariableComponent.preRender(PageTokenVariableComponent.java:106)
at com.interwoven.livesite.runtime.page.PageTokenContainer.preRender(PageTokenContainer.java:260)
at com.interwoven.livesite.runtime.model.page.RuntimePage.transform(RuntimePage.java:421)
at com.interwoven.livesite.model.page.PreviewPage.getBaseTransform(PreviewPage.java:218)
at com.interwoven.livesite.model.page.PreviewPage.transform(PreviewPage.java:206)
at com.interwoven.livesite.iw.servlet.preview.rendering.IntermediateRenderingManager.doOutputPage(IntermediateRenderingManager.java:277)
at com.interwoven.livesite.runtime.rendering.RenderingManager.renderPageGoal(RenderingManager.java:386)
at com.interwoven.livesite.runtime.rendering.RenderingManager.render(RenderingManager.java:256)
at com.interwoven.livesite.iw.servlet.preview.generate.GenerateFilter.generatePage(GenerateFilter.java:132)
at com.interwoven.livesite.iw.servlet.preview.generate.GenerateFilter.doFilter(GenerateFilter.java:75)
at org.springframework.web.filter.DelegatingFilterProxy.invokeDelegate(DelegatingFilterProxy.java:346)
at org.springframework.web.filter.DelegatingFilterProxy.doFilter(DelegatingFilterProxy.java:259)
at io.undertow.servlet.core.ManagedFilter.doFilter(ManagedFilter.java:60)
at io.undertow.servlet.handlers.FilterHandler$FilterChainImpl.doFilter(FilterHandler.java:132)
at io.undertow.servlet.handlers.FilterHandler.handleRequest(FilterHandler.java:85)
at io.undertow.servlet.handlers.security.ServletSecurityRoleHandler.handleRequest(ServletSecurityRoleHandler.java:61)
at io.undertow.servlet.handlers.ServletDispatchingHandler.handleRequest(ServletDispatchingHandler.java:36)
at org.wildfly.extension.undertow.security.SecurityContextAssociationHandler.handleRequest(SecurityContextAssociationHandler.java:78)
at io.undertow.server.handlers.PredicateHandler.handleRequest(PredicateHandler.java:43)
at io.undertow.servlet.handlers.security.SSLInformationAssociationHandler.handleRequest(SSLInformationAssociationHandler.java:131)
at io.undertow.servlet.handlers.security.ServletAuthenticationCallHandler.handleRequest(ServletAuthenticationCallHandler.java:56)
at io.undertow.server.handlers.PredicateHandler.handleRequest(PredicateHandler.java:43)
at io.undertow.security.handlers.AbstractConfidentialityHandler.handleRequest(AbstractConfidentialityHandler.java:45)
at io.undertow.servlet.handlers.security.ServletConfidentialityConstraintHandler.handleRequest(ServletConfidentialityConstraintHandler.java:61)
at io.undertow.security.handlers.AuthenticationMechanismsHandler.handleRequest(AuthenticationMechanismsHandler.java:58)
at io.undertow.servlet.handlers.security.CachedAuthenticatedSessionHandler.handleRequest(CachedAuthenticatedSessionHandler.java:70)
at io.undertow.security.handlers.SecurityInitialHandler.handleRequest(SecurityInitialHandler.java:76)
at io.undertow.server.handlers.PredicateHandler.handleRequest(PredicateHandler.java:43)
at org.wildfly.extension.undertow.security.jacc.JACCContextIdHandler.handleRequest(JACCContextIdHandler.java:61)
at io.undertow.server.handlers.PredicateHandler.handleRequest(PredicateHandler.java:43)
at io.undertow.server.handlers.PredicateHandler.handleRequest(PredicateHandler.java:43)
at io.undertow.servlet.handlers.ServletInitialHandler.handleFirstRequest(ServletInitialHandler.java:247)
at io.undertow.servlet.handlers.ServletInitialHandler.dispatchRequest(ServletInitialHandler.java:234)
at io.undertow.servlet.handlers.ServletInitialHandler.access$000(ServletInitialHandler.java:76)
at io.undertow.servlet.handlers.ServletInitialHandler$1.handleRequest(ServletInitialHandler.java:153)
at io.undertow.server.Connectors.executeRootHandler(Connectors.java:197)
at io.undertow.server.HttpServerExchange$1.run(HttpServerExchange.java:737)
at java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1145)
at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:615)
at java.lang.Thread.run(Thread.java:745)
Caused by: java.lang.NullPointerException: Cannot read file: //mckwcmpap01/internet/main/global_sites/UK/WORKAREA/Content/templatedata/GlobalForms/OpenGraph/data/sample
at com.interwoven.livesite.file.impl.CsFileDal.read(CsFileDal.java:163)
... 47 more