Wellington, Fla. – January 10, 2012 –Vita Flex Nutrition is proud to announce they will once again sponsor the Vita Flex Victory Pass Award during the 2012 Winter Equestrian Festival, the world’s largest and longest running equestrian competition. The Vita Flex Victory Pass Award is presented to riders who are victorious in selected classes, and the winners receive an assortment of Vita Flex® products that have been researched and tested by equine nutritionists and veterinarians and relied upon for more than two decades by owners, trainers and top riders.

Cherie White, brand manager for Vita Flex Nutrition, said Vita Flex Nutrition is pleased to be part of such an amazing show circuit. “The Winter Equestrian Festival (WEF) is a world-class show that attracts competitors from 30 countries. The best-of-the-best compete at WEF and we are thrilled to be part of the show again. We sponsored the award last year and had a great time meeting all of the Vita Flex Victory Pass winners,” White said.

The 2012 Winter Equestrian Festival runs January 11 to April 1, 2012, featuring thousands of horses and riders competing in 15 show rings on the grounds of the newly renovated 100-acre Palm Beach International Equestrian Center (PBIEC) in Wellington, Florida. WEF is well known for being a proving ground for the United States Equestrian Team and serves as a host for selection trials and qualifiers for international events such as the FEI World Cup Finals and the Olympic Games. “Many, many riders who rely on products from Vita Flex Nutrition compete at WEF and sponsoring the award is a great way for us to give back to the equestrian community,” White said.

Vita Flex Nutrition is endorsed by world-class riders and trainers from all disciplines – from dressage, show jumpers, eventers, drivers and hunters to halter, barrel racers and reining world champions. Many of the riders who endorse Vita Flex® products have represented the United States at international events, from the Olympics to World Championships. “It is very exciting that we have talented international and world class riders who rely on Vita Flex® products as an integral part of their winning teams,” White said.

Vita Flex® products produce winning results and are designed for the extreme performance demands of equine athletes. “Vita Flex Nutrition offers a complete line of nutritional supplements and I know each winner of the Vita Flex Victory Pass Award will discover that our nutritional supplements deliver winning results,” White said.

Vita Flex Nutrition offers animal health supplements including antioxidants, electrolytes, joint supplements, performance products and topicals as well as vitamin and mineral supplements. Many top trainers and riders rely on the Accel® Health and Wellness Formula from Vita Flex Nutrition to get the most out of their horses’ training and performance. The Accel® formula is a comprehensive multi-vitamin and mineral supplement with an exclusive blend of balanced nutrients that includes amino acids, which are essential in helping to maintain muscle tissue and prevent protein breakdown during exercise. Vita Flex Nutrition also produces Muscle Fortifier™ Complete Muscular System Support, which is perfect for performance horses that are feeling the strains of intense training and competition. The Muscle Fortifier™ supplement supports and maintains the overall health of the muscular, nervous and circulatory systems.

For more information about Vita Flex Nutrition products, visit their website at www.vitaflex.com or call (800) 848-2359.