The Impossible Project

Ok, so this isn’t exactly new news, but I wanted to share with you this wonderful story which is keeping the Polaroid camera in action and is encouraging people to use Polaroid film creatively.

The Impossible Project was set up back in 2008 when Polaroid sadly announced it’s closure. The team of ex-Polaroid employees saved the last Polaroid production plant and started to invent and produce totally new instant film materials for traditional Polaroid cameras.

‘Impossible manufactures fresh instant film materials for traditional Polaroid cameras at the original production plant in The Netherlands. Keeping variety, tangibility and creativity alive, Impossible prevents more than 300 million perfectly functioning cameras from becoming obsolete and thus changes the world of photography.’

As you may or may not know I love Polaroid film and this story makes me very happy!

The Impossible Project has done wonders for Polariod as it now appears more popular than ever. I know that these techniques can be created using all kinds of fancy programs these days, but there aren’t nothing better than the real thing, right? To get involved, buy your own Impossible Film, here.