CCE banks on recycling success

SOFT drinks giant Coca-Cola Enterprises rounded off a month-long recycling initiative at the Royal Highland Show last Sunday (June 23).

The ‘Happiness Recycled’ scheme saw CCE set up interactive bins in the shape of giant flower pots and basketball hoops at Rockness earlier this month and the Royal Highland Show in a bid to encourage festival-goers to recycle empty bottles; a cheerleader troupe was on-hand to congratulate participants. CCE photographed festival-goers’ reactions, with recyclers able to collect their images from CCE staff and Zero Waste Scotland volunteers at the ‘Happiness Bank’.