...and people who don't want a d@#% microphone in their bedroom! At least the Gen3 *claims* to do only room correction with the mic -- though whether or not it's good enough to actually measure or is just automating the 3-position switch (wall, corner, freespace) is a good question. Cripes, you can't even run an A9 freestanding without giving it an internet connection. I would make a ruleset for my router... [Edit OK, yes, Bluetooth transmissions rather than AirPlay you could take it off your network, but who in their right mind still uses BT for audio, Qualcomm employees excepted?]

Utter utter madness. If I just bought the very recently announced 3rd generation, I'd be more than a little cheesed off B&O was casually announcing a '4th generation' a few months later.

Conspiracy theorists would probably argue that dancing with Google is more important than pissing a few A9 customers. My daughter talks to her Google Mini more than she does me and uses her A8 as a phone charger.

Wow!! B&O just beat its own record of the quickest EOL product ever! I'm not sure the A9 mkIII was already available at all dealers...

Strange decision to label it "mkIV" instead of "mkIII with Google Assistant", as there is nothing more than that. The BS2 is available with and without GA, and it's not labelled different marks... Maybe B&O is completely lost with marketing...

@Moxxey : any A9 is compatible with Chromecast, so if you have a Google Home Mini (always discounted at €30), you can do the same as a MKIV A9 (but ok, you have a separated Google Home Mini, not the full integration).

I am sorry, but I’ll have to correct you there. These buttons definitely are different (read: more) than the MyButtons on a BROne. How they work, is explained by Christian in this video: https://youtu.be/RUVj0c6rIcU MM There is a tv - and there is a BV.

Fully understand the difference between the the shortcut buttons and the BRone mybuttons especially since I have a BS1 GA as I mentioned.What I meant was that the BRone buttons could trigger the shortcuts in the event the New A9 does not have any shortcut buttons. The shortcuts must then be programmed in some other way than using a button, maybe through the app. Time will tell.

Dear Bang & Olufsen: Just do the right marketing and let your customers choose.

"Hey Bang & Olufsen customer, you're welcome to choose whether you want our great speakers/audio systems with or without an assistant!"

Choose from:

- BS 1- BS 2- A9- ...

(EDIT):Bang & Olufsen can benefit in 3 ways from offering/marketing both A9 (MK3 and MK4) simultaneously:- Easier competition with fast changing technology- customers can decide weather they want a bug (Google Assistant) in their home - prevent damaging the brand and prevent the "Damn; I just bought it a few weeks ago!" reaction.

Bang & Olufsen Beoplay H9 3rd Gen

NCC CCAF19LP051AT0

I wonder when the new H9s will be released, someone sent me a link to this Taiwanese regulatory approval cert a couple of days ago but not seen any mention of them on Beoworld 🤔 Bang & Olufsen Beoplay H9 3rd Gen NCC CCAF19LP051AT0 https://fccid.io/NCC/CCAF19LP051AT0