In his new role, he will work closely with brands to engage and leverage the platform’s reader and writer community to co-create meaningful and memorable stories; and will partner Esha Manwani -who joined a year ago from Housing.com, and looks after the overall business on brands.

Chintan Ruparel and Anuj Gosalia, co-founders, TTT, said, “Karthik was, in fact, part of the initial bunch of writers who helped TTT build and grow the community back then. And now he comes on board to nurture it, after all these years, and help us scale in our next and crucial stage of growth. His problem-solving approach and rich digital experience with brands makes him a perfect fit for the role, and we couldn’t be happier to have him with us.”

Krishnan added, “Joining TTT feels like a homecoming, thanks to my history with them as a writer. While my stint in advertising was a blast, I’m super excited about the new role and look forward to collaborating with brands and creating delightful and fulfilling stories.”