Wednesday, January 02, 2013

10884: Trendspotting Con Artists.

JWTIntelligence—which is clearly an oxymoron—unveiled 100 Things to Watch in 2013, a holdover event from the days when self-proclaimed futurist and trendspotter Marian Salzman worked for the Commodore’s crew. BTW, Salzman is currently employed by Havas PR and just released an e-book titled, “What’s Next? What to Expect in 2013.” The woman still takes credit for having identified wiggers, while JWTIntelligence boasts having trendspotted Lady Gaga. The latest JWTIntelligence list includes:

Allergen-Free

Chia Seeds

The End of Voicemail

Gender-Blurred Toys

Mobile-Optimized Goes Mainstream

Online Groceries

Responsive Web Design

Self-Service

Tablet Shopping

Video Games As Art

Window Shopping

Yogurt Shops

Wow. Looks like someone spent serious time on Google. In 2013, clients should watch where JWTIntelligence and Salzman are billing their hours.