1) To create a page you’re supposed to be the authorized rep for whatever it is you’re creating the page about. I’m hard pressed to believe that a random agent living in a community, particularly one with an HOA, is the authorized rep for that community as far as Facebook is concerned so there’s a decent chance the page will be in violation of the site’s terms and conditions.

2) There’s a false assumption at work that all of us live in areas where the homeowners identify themselves as part of a particular neighborhood. In my HOA-free subdivision, I doubt you can find a dozen owners who can name the actual subdivision as there’s no signage, nothing except for the CC&Rs and tax record that list the name.

3) Blasting IDX listings through an RSS feed entirely misses the point of a Facebook page – to engage an audience. It’s back to the old-style “you’ll get the information I want to give you how I want to give it to you and like it” type of website. A search provides value. Simply listing homes as they come up doesn’t.

]]>By: Francces Flynn Thorsenhttp://blog.aaronline.com/2010/09/how-to-truly-use-facebook-to-promote-yourself-actually-get-business/comment-page-1/#comment-484
Wed, 15 Sep 2010 14:54:51 +0000http://blog.aaronline.com/?p=755#comment-484I think Realtors who want to engage on Facebook and earn business there need to devote more time than 30 minutes a week. REALLY!

The author says, “Dedicate 30 minutes a week AT MOST, and you will gain many followers, fans and subscribers.”

It is worth noting the author’s fan page is almost 10 months old and there is a mere 49 fan count. The content is EXCELLENT. Jeff Raskin offers a wealth of knowledge and good resources.

Obviously, 30 minutes a week is not sufficient.

]]>By: Carra Rileyhttp://blog.aaronline.com/2010/09/how-to-truly-use-facebook-to-promote-yourself-actually-get-business/comment-page-1/#comment-483
Wed, 15 Sep 2010 04:33:57 +0000http://blog.aaronline.com/?p=755#comment-483Great article Jeffrey!
Basics.. I hope all the Brokers are reading this and creating buzz in the office for agents to “localize” their community activity and be the resource for people to go to on facebook.
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