KBH first television ad: fighting for you or for her?

Truth testing U.S. Sen. Kay Bailey Hutchison’s first television commercial is difficult because it focuses on the national healthcare debate.

The ad is a lot like the radio commerical and robo call that we wrote about yesterday. She is telling her supporters that she’s staying in the Senate to fight healthcare, risking her political future.

However, I will note, in the video at one point Kay Bailey Hutchison is in bold, her fight against healthcare is in almost unseen type and then it returns to bold to say: for governor. It still begs the question of whether she’s fighting for Texans in the Senate or is this about her run for governor?

Script For “Fighter” (TV:30):

Kay Bailey Hutchison: “I’m going to do everything I can to stop the government takeover of healthcare. And it’s why I’m staying in the Senate through the primary, at risk to my political future.

Chyron: Kay Bailey Hutchison on fighting government healthcare while running for governor.

Hutchison: “I cannot walk away while this is pending in Congress.

“Everything about it is going to raise costs, raise taxes and lower the quality of healthcare.

“And we don’t need a government takeover of healthcare. Not at the state level, not at the federal level. Not ever.”

Chyron: Kay Bailey Hutchison for Governor. Political ad paid for by Texans for Kay Bailey Hutchison

Also, could someone get a teleprompter so it doesn’t look like she’s reading a cue card off to her right rather than talking directly to the voter?