"A new play, In Love with the Arrow Man, premieres this week at Theatre 80 St Marks in New York. Written by Lance Ringel, it charts Leyendecker’s amazing career: His Post covers popularized the idea of a rosy-cheeked baby New Year, a chubby Santa Claus in a red fur-trimmed coat, and of giving flowers on Mother’s Day.

“Leyendecker’s story has everything—an enduring romance, sibling love and rivalry, spectacular fame and fortune, deep sadness and loss......His art was genuinely extraordinary, and we are still feeling its impact today.”