Column: Speak up for museums

Foley

A museum can be many things: a refuge for respite and renewal; a sanctuary of learning; or, in an increasingly virtual world, the last bastion of authenticity.

But here's one definition of U.S. museums you might not have thought of: economic engines. And that is one more reason museums merit support from all levels of government.

Just as American museums of all types - from art museums to zoos and everything in between - are essential elements in our educational infrastructure, museums also are vital cogs in the economy nationally, regionally and locally. But don't take our word for it.

In direct expenditures alone, U.S. museums inject some $20 billion into the economy and employ nearly half a million Americans. Museums and other cultural organizations attract businesses to communities large and small. Former San Antonio mayor Phil Hardberger once said, "Any time you cultivate beauty and create beauty, it is good for the soul - but it is also a financial advantage for the city. Beautiful cities are cities that get ahead."

In fact, the U.S. Conference of Mayors has cited a study stating that for every $1 cities and towns invest in museums and other cultural organizations, $7 are returned to government coffers in tax revenues. Museums also are key drivers of cultural tourism, and studies by the U.S. Travel Association found that cultural tourists stay 53 percent longer and spend 36 percent more than non-cultural tourists.

Here in Wausau, the Leigh Yawkey Woodson Art Museum is a vibrant destination that provides a showplace for a range of visual arts and complementary programs. And the Woodson Art Museum's commitment to free admission means it benefits north central Wisconsin residents as well as visitors to our communities.

But as substantial as the impact of museums is on jobs and local economies, the contribution of museums goes much further. As state and local government budgets are continually stretched thin, many museums are taking up the slack, filling voids in our social and community fabric, bolstering communities in efforts to remain economically competitive.

The Woodson Art Museum offers SPARK! programs for Alzheimer's patients and their caregivers, enabling them to enjoy the benefits of engaging with our artistic treasures by using artworks to spark memories. The Woodson also offers Art Beyond Sight during each exhibition, encouraging individuals with blindness or low vision to experience visual arts through a multisensory approach.

Other museums have led the way in working with children on the autism spectrum. Visionary children's museums have become sanctuaries for families caught up in the juvenile justice system. Museums have served to bridge cultural and ethnic divides in communities, bringing recent immigrants together to meld their old traditions with those of their new homes or offering English as a Second Language courses. Many museums have led efforts to help our citizens upgrade their job skills through computer training courses.

Suffice it to say that the mission of museums, including the Woodson Art Museum, is public service, and we are constantly enhancing and expanding that service to our communities. The public has shown its appreciation via the estimated 850 million visits to U.S. museums annually - more than the attendance at all major league sporting events combined.

All we ask in return is that the public let its elected officials know how much we all appreciate our local museums - as economic drivers, as educational pillars and as community assets.