Book Trust: Christmas Campaign

Reaching new supporters

BookTrust are responsible for making sure every child in the country gets a book to take home from school. They’re a brilliant charity but have a tiny supporter base, and very limited budget. Our challenge was to help this charity find new regular givers so they could continue their vital work.

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The power of reading

They’d never launched a fundraising campaign before. By tapping into childhood memories of reading, we found a way to stand out in a sea of children’s charity asks and help them identify a powerful proposition – books for children in care; a target audience – book-loving grandparents; and the right media – a mix of social channels.