Technology news July 2010

Search engine optimization (SEO) is the active practice of improving the quality and volume of traffic to a Web site from search engines. It involves optimizing a Web site to improve the visibility of the site and making its content and structure more relevant to key search terms.

You have your Web site up, and you have outlined a description of your services, or staff biographies, and the name of the firm and your contact information. Equally as important, though, is the content you can provide that might be able to save you time.

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.

BNA Tax & Accounting has launched its first application for the BlackBerry with the creation of BNA Quick Tax Reference – an electronic version of its Quick Tax Reference Guide, which is made available annually in print to tax practitioners.

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.

Intuit Statement Writer in 2010 is equipped with improved features enabling users to present financial statements in compliance with GAAP. By using the Intuit Statement Writer you also will be able to create financial and management reports not possible within the QuickBooks Financial Software.

Customer Discounts (applied on the Receive Payments window) and Vendor Discounts (applied on the Pay Bills window) are effective and efficient ways to discount what your customers owe you and what you owe to your vendors.

CPAs need to have access to a lot of personal information about their clients. It's the nature of the job. But with identity theft on the rise, the question becomes: What are you doing to protect this information?

Whether your motivation is to save the planet or save some money, going green with your office IT is a smart move. After all, who doesn’t want to save a little money, especially when it’s so incredibly easy?