Description

SEO Essentials shows users everything they need to optimize any website to rank higher in Google and Bing search results.

Description

In these 32 videos, Michael Miller shows you how to optimize the content, design, organization, and code of your website to optimize your Google and Bing search results. You'll learn what search engine optimization (SEO) is, why it's important, and how it works. You'll discover how to optimize keywords, content, HTML tags, inbound links, and more to improve your site's search ranking. You'll also learn advanced techniques for B2C, B2B, and mobile marketing, as well as how to track and evaluate your SEO results. Finally, you'll discover how to integrate SEO into your overall online marketing plan.

Skill Level

• Beginners• Intermediate• Advanced

What You Will Learn

• How Google and other search engines work-and what they look for when creating their search rankings• How to use SEO techniques to improve your site's search ranking• How to create linkworthy content• How to integrate SEO with social media• How to optimize your site for mobile and local search• How to create and implement an SEO strategy for your site

Who Should Take This Course

• These videos are ideal for marketing, design, and IT staff responsible for website design and performance.

Now you can stream and download videos for unlimited 24/7 online/offline access and ownership.• Streaming—Watch instantly as the video streams online in real time; after purchase, simply click Watch Now to get started.• Download—Download video files for offline viewing anytime, anywhere; after purchase, simply click the Download icon within the player and follow the prompts.Plus, enjoy new player features that track your progress and help you navigate between modules.

Table of Contents

Part 1: Understanding Search Engines and SEOThis series of lessons shows you how search engines work, why they're important to your website and business, and how you can use search engine optimization (SEO) to improve your site's search ranking. You'll also learn which search engines to target and how to prepare your site for the SEO process.

Part 2: Essential SEO TechniquesThese lessons teach you everything you need to know to optimize your site for better search performance. Learn all the major tools of SEO: content optimization, keywords, HTML tags, design and organization, inbound link generation, and more. You'll even learn how to optimize images, videos, and other non-text elements on your site.

Part 3: Advanced SEO TechniquesNow that you've learned essential SEO techniques, it's time to go beyond the basics to rank even higher with Google, Bing, and the other search engines. In these lessons, you learn how to submit your site to the major search engines, create and submit sitemaps, use rich snippets, and integrate your SEO with social media. You'll also learn specific SEO techniques for B2B and B2C, and discover some of the most powerful and popular third-party SEO tools. Bonus lesson: Learn how to avoid the most common SEO mistakes!

Part 4: SEO for the Mobile InternetEven if your site is fully optimized for users with desktop or notebook computers, there's more work to be done. More and more users are accessing the Internet and searching from their iPhones and Android phones, which means you need to optimize your site for searching on these mobile devices. In these lessons, you learn how mobile search is important, and how to optimize your site for mobile and local search.

Part 5: Measuring SEO EffectivenessHow do you know when your SEO is working? In these lessons you learn all the key metrics you can use to track the effectiveness of your SEO efforts, and discover what you're doing right--and wrong.

Part 6: Managing a Complete Search Engine Marketing PlanSEO requires planning, execution, and tracking. In these videos you learn how to create a comprehensive SEO strategy for your site, how to integrate SEO into your overall marketing plan, and how to evaluate the performance of that marketing plan.

Sample Content

Table of Contents

Part 1: Understanding Search Engines and SEO1.1: What Search Engine Marketing Is and Why It's Important1.2: How Search Engines Work1.3: How Search Engine Optimization Works1.4: Which Search Engines Should You Target?1.5: Auditing Your Current Site

Part 3: Advanced SEO Techniques3.1: Submitting Your Site to Google and Other Search Engines3.2: Creating a Sitemap3.3: Using Rich Snippets3.4: SEO for B2C Sites3.5: SEO for B2B Sites3.6: Integrating SEO with Social Media3.7: Evaluating Popular SEO Tools3.8: Avoiding the Most Common SEO Mistakes

Part 4: SEO for the Mobile Internet4.1: Why Mobile SEO is Important4.2: Optimizing for Local Search4.3: Optimizing for Mobile Search