I would like to bust a myth: “Twitter analytics is only available for accounts that have advertised on Twitter.” That statement is not true. Twitter is slowly rolling out its own analytics dashboard to a handful of Twitter users. Here’s a sneak peek into Twitter’s very own world of analytics.

Twitter is slowly getting into the groove with social advertising, challenging existing social advertisers like Facebook and LinkedIn. The position that Twitter aims to take is still not clear but I must say running my first ever Twitter advertising campaign for one of our clients, I am impressed by their advertising dashboard!

It is getting increasingly difficult (not that it was easy earlier) to justify the investment that the client makes with respect to a social media campaign. Qualitative metrics no longer seem to work in a standalone manner. What do you do? I have the solution!

Display advertising is a Marketer’s dream. I mean, it is one ATL activity wherein a brand manager can put his hands up and say – “I will give you an estimate on the number of impressions your ad copy will get, the CTR on it, but I can’t give you an estimate on the number of leads this activity will generate for your brand”. As a person looking to invest in display advertising, you often wonder, where is my ROI?