Feb 20, 2011

Tune in to UNDER YOUR ABAYA on Monday 21st Feburary for Live Streaming of Burberry Prorsum's A/W 2011 Show Straight From LFW! 4PM GMT, 7PM KSA

“We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience. We have always used digital communication to deepen our connection with the customer and allow people all over the world to experience Burberry no matter where they are. Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.”

Christopher Bailey, Burberry Chief Creative Officer

Yes-sir-ree, not only do the lucky fashion pack and front row which consists of magazine editors, journalists, photographers, models, stylists, actors, actresses, designers and socialites etc. etc. get to see tomorrow's show for the iconic British house founded in 1856, so do you by tuning right here tomorrow at 4pm GMT/7pm KSA!

Always the brand known for being one step ahead when it comes to combining fashion with technology, this year, not only will Burberry be streaming its live A/W 2011/2012 Prorsum womenswear show on Picadilly Circus' iconic 32m high Coca Cola screen in London, it will be streaming it live throughout 150 different countries at 40 global events in Burberry flagships worldwide as well as on selected blogs, websites and Ipod/Iphone and Ipad technology, creating ‘buy from the runway’ in-store virtual trunk show events. Immediately after the show, viewers anywhere in the world can buy pieces from the runway collection for one week, bringing the new collection to customers globally in seven weeks.

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About Yousra Samir

Yousra Samir is a British expat and avid writer who has been living in Qatar since 2003. Her main interests are in beauty, fashion and fitness.
To contact Yousra you can email her at underyourabaya@gmail.com.