You want your content to be seen, and website SEO is the key to getting there. But you’ve hit a roadblock – professional consultants are too expensive, but some of the optimization classes and resources available online can be just as pricy! Most website owners aren’t exactly made of cash, so one big question always ends up coming to mind: is the cost of learning really worth the returns? The answer is an emphatic “YES!”, but only if you plan to invest the time and money wisely.

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Sometimes big things come in free packages.

To be perfectly honest, anything you want to learn about website SEO can found for free. Of course, free does have a drawback – you’ll have to put in longer hours doing intense research and learning from your own experimentation. Thankfully, there are countless professionals and successful gurus who are more than willing to share invaluable knowledge via their blogs, free SEO ebooks, and even live webinars. Don’t ignore these incredible resources – free education is what makes the internet such a wonderful place!

Free is always the best way to go if you’re a beginner. After all, it’s not wise to spend money online until you know how to make money online.

Convenience comes at a price.

Free is good, yes. But professional advice and training is even better. Paying to learn SEO makes a lot of sense when you’re strapped for time and need to see a rapid increase in search engine traffic soon. There are lots of classes and community websites that require a small fee, and many times the investment pays for itself in a matter of weeks. But don’t be suckered into paying for something worthless – always take advantage of free trials and be wary of the website SEO classes that don’t offer them.

Really, though, you can’t put a price on SEO knowledge – without it, many marketers would be destined for failure. You don’t have to pay outrageous prices just to get some “insider secret” but you should make learning about the search engines part of your schedule, even if it’s just for the purpose of effectively overseeing your SEO company’s work and progress.

Do you have to pay for real SEO tips and training? No, you don’t! But should you? It depends on your needs, budget, and desire to rise above the competition. Consider it an investment!