Strawberries aren't the first thing to have been renamed to mark "Murray mania." Last year during Wimbledon, Morrison's branded itself “Murrisons”, then “Murriwins", after Murray became the first British men’s singles champion to triumph at Wimbledon since Fred Perry in 1936.

Aorangi Terrace, the hill at the All England Lawn Tennis and Croquet Club where people watch Wimbledon matches on the big screen, has also been dubbed "Murray Mound" by many, even being renamed as such by Google Maps last year. Controversy broke out yesterday however when it appeared the location's name has beenchanged to an old moniker, Henman Hill.