We’re Hot For Push On The Kindle Fire

Amazon shipped their first Kindle Fires eight weeks ago and since then we’ve seen a lot of interest in the platform from our customers. Consumers are jumping in too, making the Kindle Fire the best-selling product across all of Amazon.com since it became available. We’re also excited about the Kindle Fire, and even more excited to let you know that Urban Airship’s Helium push notifications for Android are already deployed on tens of thousands of devices: it just works.

Over the weekend we had several customers go live on the Fire using our Helium push notifications. Glu Mobile is just one of our customers who are using our push notifications for Android in all of their games for the Fire. When we asked Glu if they did anything special to activate push in their games for the Kindle Fire, Mike DeLaet, VP of Sales & Marketing said, “We just integrated the Urban Airship SDK into these titles like we do for all of our titles, which allows us to utilize push notifications on the Kindle Fire.” Our customers depend on Push to drive engagement and provide the best user experience possible for their applications. With Helium they can do that for the Kindle Fire today.

A little background: the Fire is an Android device with a few key differences. It is missing Google’s Mobile Services (Android Market, C2DM, Google IAP, etc). Additionally, your app cannot require a gyroscope, camera, WAN module, Bluetooth, microphone, GPS, or micro-SD to function. Beyond that, it’s Android 2.3.4 with a new screen size and functions just like any WiFi-connected Android device.

We know that in the world of mobile phones, tablets, PC’s, and other IP connected devices, powerful engagement tools are a requirement for success. We’re continually working to extend our services to any device and as many platforms as possible. But device and platform support only gets you so far–and that’s where our tools come into play. Urban Airship enables you to effectively address and engage with your application audience. With our recent acquisition of SimpleGeo, the future holds many exciting additions to our products, like enabling audience segmentation on a local level for the Kindle Fire and beyond. These are exciting times and we’re just scratching the surface on what we can do.

For more details on setting up an app for the Kindle Fire and selling it in the Amazon App Store, see their Developer FAQ. If you are interested in using Helium to power push on a Kindle Fire or any other Android device, check out our Pro Plans. And finally, if you want to make addressing your Kindle Fire audience easier, take a look at our FAQ on setting tags for your Kindle Fire app installations.