Idea Cellular to allow 2G, 3G, 4G data recharge for same price

Idea Cellular on Friday said it will allow data recharges for the same price across 2G, 3G and 4G connectivity.

"Idea ... will allow open market data recharges of 1GB and above to work on Idea's 2G, 3G or 4G network without any differential prices and this will be rolled out nationally by March 31, 2017," a company statement said here.

At present, a customer buys separate recharges for 2G, 3G or 4G technology at different price points.

"Idea's simplified data pricing will ensure data recharges across all technologies are available at the same price point. A customer can choose the recharge price basis usage and volume available in pack, without having to worry about the platform the customer's device is logged in," said Sashi Shankar, Chief Marketing Officer, Idea Cellular.

Product categories like sachets, freedom packs would also move subsequently to unified pricing and would be rolled out nationally in phases by May 31, 2017, the statement added.