As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Delivering consistent, relevant cross-channel messaging is a must in order to influence all touch points in …

The gaps between media channels are closing. A modern day shopper might check into a physical store on a mobile device, redeem a coupon received via email in-store, and then recommend that product to all friends on Facebook. It may …

U.S. online retail sales are expected to reach $370 billion by 2017. Social media is a contributing factor to ecommerce growth. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to …

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

Social media has been used to improve various parts of the supply chain, according to an infographic by SupplyChainOpz. The infographic illustrates 10 actions in four different categories including supply chain, event management, relationship management, supply chain collaboration and information technology.

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven …