"Evolution of Technology" by Saturn Electronics

â€œEvolution of Technologyâ€ is a brilliant promotional campaign by the German electronics retailer, Saturn, which presents a Darwinian-like evolutionary struggle for survival among different species.

However, the struggle takes place among robotic fish, dinosaurs, insects and other artificial creatures that viciously destroy one another in a survival of the fittest scenario.

This advert, which showcases the rapid and competitive evolution of technology, is dark and violent but also very innovative and artistic.