Educational Resources

NetSuite Front Office Management White Papers

Learn what industry analysts say about NetSuite products by reading one of these white papers.

The Convergence of CRM with the Ecommerce Platform

CRM and ecommerce have traditionally been standalone systems that don't share information. But in today's digital, mobile and social world, companies need to capture and connect all interactions and transactions to provide seamless cross-channel brand experiences. This whitepaper looks at how a single ecommerce and CRM platform opens new possibilities to understand customers, provide better service and drive revenue without the challenges of integrating standalone systems.

Aberdeen Report: 360-Degree Customer View

Companies are seeking to better understand their customers in order to more effectively acquire and retain business. This report provides a road map for improving customer satisfaction and retention without losing sight of customer profitability by integrating multiple sources of data to complete the full 360 degree view of the customer.

A Buyer's Guide to Customer Relationship Management Solutions

Read this guide for a full assessment of the issues and considerations that any decision-maker—including sales, service, marketing and IT executives—must address when faced with buying a customer relationship management (CRM) solution. This in-depth guide provides an overview of the trends, value and evaluation criteria one should consider when making a CRM purchase decision, covering the 10 fundamental functional areas you must consider throughout this critical business decision.

Global CRM: Managing the Multi-National Sales Force

Businesses and governments worldwide have worked together to lower the barriers to international trade. However, the requisite business software for successfully managing sales in multi-national companies has not kept pace: most CRM systems cannot manage business growth across borders and currencies, resulting in poor visibility across the entire business organization. NetSuite Global CRM combines the local control needed to manage the day-to-day sales in a given country, and provides the roll-up required for global visibility, tying together direct and partner selling globally.