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Saturday, June 6, 2015

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Even
email is rapidly undergoing changes brought on by technology. Good
Netiquette has and always will have a place in electronic communications. Contrast this to the role of etiquette in the evolution
of society. Netiquette embodies respect and consideration as well as
ethics. All of these are, in my opinion, critical in a changing and
expanding world.

We should all embrace Netiquette as a
means of keeping depersonalization from penetrating into our methods of
interaction. Let's keep this in mind as we adjust and embrace new trends
as listed in the article below.
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I was joined on the panel by Katrina Anderson of iPost, and Annie Kinnaird of Emma. Stephanie Miller of ReturnPath was the brains behind the format.

The
idea was to wade through the ton of email data being published
seemingly every day, and focus on the really juicy stuff – subscriber
studies – that’s impacting how the email marketing industry is evolving.

Which of These Email Marketing Stats Scare You Most?

1. 21% of email recipients report email as Spam, even if they know it isn’t

2. 43% of email recipients click the Spam button based on the email “from” name or email address

3. 69% of email recipients report email as Spam based solely on the subject line

4. 35% of email recipients open email based on the subject line alone

5.
IP addresses appearing on just one of the 12 major blacklists had email
deliverability 25 points below those not listed on any blacklists

6. Email lists with 10% or more unknown users get only 44% of their email delivered by ISPs

7. 17% of Americans create a new email address every 6 months

8. 30% of subscribers change email addresses annually

9. If marketers optimized their emails for image blocking, ROI would increase 9+%

10. 84% of people 18-34 use an email preview pane

11. People who buy products marketed through email spend 138% more than people that do not receive email offers

12. 44% of email recipients made at least one purchase last year based on a promotional email

13. Subscribers below age 25 prefer SMS to email

14. 35% of business professionals check email on a mobile device

15. 80% of social network members have received unsolicited email or invites
===========================================Good Netiquette And A Green Internet To All!

In addition to this blog, Netiquette IQ has a website with great
assets which are being added to on a regular basis. I have authored the
premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve,
Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge
Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon
follow by a trilogy of books on Netiquette for young people. You can view my
profile, reviews of the book and content excerpts at:

If you would like to listen
to experts in all aspects of Netiquette and communication, try my radio show on
BlogtalkRadio
Additionally, I provide content for an online newsletter via paper.li. I
have also established Netiquette discussion groups with Linkedin and Yahoo. I am
also a member of the International Business Etiquette and Protocol Group and
Minding Manners among others. Further, I regularly consult for the Gerson
Lehrman Group, a worldwide network of subject matter experts and have been a
contributor to numerous blogs and publications.

Lastly, I
am the founder and president of Tabula
Rosa Systems, a company that provides “best of breed” products for network,
security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT
product information for virtually anyone.