Entrepreneurs: The Elevator Pitch Is Deadhttp://www.businessinsider.com/entrepreneurs-the-elevator-pitch-is-dead-2010-6/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Tue, 03 Mar 2015 18:33:12 -0500Mark Peter Davishttp://www.businessinsider.com/c/4c063b387f8b9a401fe80200euonymousWed, 02 Jun 2010 07:06:32 -0400http://www.businessinsider.com/c/4c063b387f8b9a401fe80200
Or you could just refer people to a copy of Guy Kawasaki's The Art of the Start. Great book, great condensed advice.