customer experience optimization

The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.

Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations

Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations

Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations

Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations

Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations

Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations

In today’s user-centric world, applications are increasingly at the heart of how your customers experience your products and services. Consistently good application performance is now essential to business success. This is where the quality of application performance enters the picture. Given the
complexities of today’s modern application environments, applications should be tested early, often, and thoroughly in the development cycle using processes and solutions to fit your specific needs. To help your organization meet this objective, this interactive brochure explores an eight-step framework for better application performance. This framework begins with business requirements and culminates in the ongoing optimization of
your application performance. With its expansive application software portfolio, HP covers all of the steps in this framework.

Even if you have only 15 mobile workforce employees, you can reduce costs and improve the customer’s experience using optimization software. Today, it’s easy because you don’t even have to provide dedicated mobile devices to your field employees, just an app. But how do you avoid difficult transitions for workers, long implementation times, and solutions that don’t work as you really needed? This paper walks you through the 6 steps to successful decision making.

Many potential customers and partners of Oracle Sales Cloud would like to understand from third parties if the claims Oracle makes about the product are accurate. Conducting extensive research, including interviewing customers, systems integrators, and others with firsthand experience of the application, has allowed Constellation to provide an objective view through three customer case studies.
This report offers insights into four of Constellation’s primary business research themes, the Next-Generation Customer Experience, Technology Optimization and Innovation, Digital Marketing Transformation and the Future of Work.

Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.
Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line.
To help you get there, this guide provides insights on:
What constitutes a culture of growth and optimization
Tips for building that culture in your own company
Lessons from marketing leaders who embrace the test-and-learn approach

This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.

Restoring connections: How telecommunications providers can reboot the customer experience
IBM has more than 22,000 experts working in the Telecommunications industry, delivering solutions to more than 200 major communications service providers globally. IBM’s telecommunications capabilities are backed by a global network of telecom solution labs, research labs and innovation centers to support its offerings in the area of analytics, cloud, mobility, network optimization, digital transformation and global integration. IBM continues to invest significantly in key acquisitions to add expertise and capabilities that enable its clients in the telecommunications space.

PureCloud was designed to simplify the way you manage customer relationships. It’s powerfully simple, fast and intuitive. But you don’t have to take our word for it. Get a better look at the benefits and tools of Genesys PureCloud in a new report by Nucleus Research. For their study, Nucleus examined past and current customer experiences, breadth of functionality and results of use.
From rapid cloud deployment to rolling software updates, PureCloud enables best-in-class customer experiences today and well into the future. Read the full report to learn more about:
• PureCloud tools like automated omnichannel routing, social channel management, outbound dialing, integration with other software and analytics and reporting.
• Benefits of the platform such as lower costs, increased flexibility, improved time to value, and better workforce optimization.
• Current customer success stories and the future of PureCloud.

When something’s shattered, can it be stitched back together? With the right tools, yes it can. Discover how you can assemble an end-to-end experience that will blaze a path straight to purchase. Your customers will be hooked.

At Amazon, we’ve been investing deeply in AI for more than 20 years. Machine learning (ML) algorithms drive many of our internal systems, and have formed the core of our customers' experience —from the path optimization in our fulfillment centers, and Amazon.com’s recommendations engine, to Echo powered by Alexa, and our new retail experience, Amazon Go.
Our mission is to share our learnings and ML capabilities as fully managed services, and put them into the hands of every executive, developer, and data scientist.

There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice
from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape.
You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and
desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.

Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.
Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line.
To help you get there, this guide provides insights on:
What constitutes a culture of growth and optimization
Tips for building that culture in your own company
Lessons from marketing leaders who embrace the test-and-learn approach

Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.

In this guide, we'll be introducing the full gamut of web solutions, starting with tools that evaluate your entire site traffic, and ending with techniques and best practices for understanding the individual user.

With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience.
Read the white paper to learn:
• The four major circles of trust as a fresh approach to successful customer experience
• The seven steps to effective optimization
• The 3 C’s of mobile marketing
• The steps for developing a mobile optimization plan across your organization