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Edward de Bono

Edward de Bono, the pioneer of lateral thinking, is world renowned in the field of creativity. His books have been translated into 26 languages. His educational background in psychology and medicine has informed his logical approach to creative thinking. These articles contain De Bono’s unique insight and knowledge.

Interesting evidence about predictions is covered in a book by Philip Tetlock entitled Expert Political Judgment: How good is it? The answer is directly relevant to business management, because fortunes are directly affected by political decisions (and indecisions).

Because concepts can occur to anyone at any time, it is everyone’s business to look for concepts. Like many things that are ‘everyone’s business’, concepts end up by being no one’s business. Of course, corporate strategy teams do a lot of concept thinking.

One of the most important weapons in the armoury of the lateral thinker is another invention of Edward de Bono’s - PO.

Challenge is of the essence of lateral thought, and the meaningless word PO is a meaningful way of challenging a statement or idea. Edward’s seminal book on lateral thinking contains the following very useful guide to the grammatical use of PO.