From Airbnb to the OTAs to mobile and other emerging models changing the way consumers shop and book hotel rooms, the Revenue Strategy Summit was filled with plenty of discussion on the challenges facing the industry.

Boutique hotels (a term that needs to be retired) are a good example of how to look beyond pricing and instead put forth a unique personality and guest experience. They took the time to define who they were. Many were able to create a unique identity and following.