It is a constant tug of war between the email client and the email designer for control over the way images display in HTML emails. Lucky for us, Campaign Monitor has developed a handy solution for the average email designer/developer called “Bulletproof Background Images.” The tool uses VML and CSS to make sure the image displays correctly no matter what. Even if images are disabled by the email client, the background image will display correctly with this tool.

Visit https://backgrounds.cm to generate your code. Paste your image link in the “Background Image” field and designate a fallback color. If the email client gets aggressive and the image still doesn’t load, this is the color your email will display. Copy the generated code and paste it into the source code of your email template. From here, make sure to input your live text in between the generated image code. Above all, make sure to test, test, and test again!

More than half of all web users navigate using the search box, so from a user’s perspective that handy rectangle is one of the most important elements of a website. When a website visitor lands on the homepage, usually they will scroll down, then navigate to another page—often via the search box. A simple adjustment to your HTML will autofocus a user’s cursor into the input box as soon as the page loads so they are ready to go. Users that frequently visit the same website, such as those for banks or hospitals, benefit even more from this function as they grow to expect it and can begin typing their destination into the search box immediately after the page loads.

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