MAR1350 Marketing the Individual

View in Catalog3credit hour(s)| Fall | SpringPrerequisite(s): documented exemption, appropriate placement scores or completion of developmental education reading, writing and mathematics. The course will require students to develop a self-marketing plan built upon the following marketing principles: research, communication skills and customer service. Students will develop career marketing goals and detailed marketing strategies or tools to achieve the goals. Marketing tools will include packaging, pricing, customer satisfaction, communications (oral and written) and creativity. Contact: 3 hours. Additional fee.