This blog explores common elements of successful leadership, brand partnerships through storytelling across contexts.
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Thursday, March 07, 2013

Some Video on Pitching for Investment

In a nutshell, the most important thing you can do when pitching for investment is remember how investors listen.

You start to speak, and they hear something like "blah blah blah when-am-I-going-to-get-my-money-back blah blah why-should-I-believe-you?"

For Queen Mary, University of London, I did a speed session for academics who want to be entrepreneurs -- and the first stop is investors to get some seed funding.

I was given 15 minutes to sum it all up -- forgive the "ok's" and "rights" as I sped. But here is some video on how to pitch for investment. The specifics weren't filmed due to confidentiality issues with the start-ups.

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About Me

Annette Kramer is a communication specialist helping clients transform business propositions and presentations into conversations listeners will engage. Annette works with executives across industries, cultures, and media-- in-person communication, business development, event planning, writing and Web services. The focus is telling the right story in the most effective way. The strongest brand brings out the talents, conversations, and perspectives that lead to successful partnerships, innovation, and expanded sales. Most recently, Annette has co-founded a mini-accelerator with FriedFrank for companies who would like to move to the US from the UK.
For more information, visit www.annettekramer.co.uk