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There have been many tweets about the new BooneOakley website. Some tweeted, “Huge.” “Web 3.0.” “Brilliant.” If you haven’t seen the new BooneOakley website, click here to check it on YouTube. That’s right. The entire website is on YouTube. This small agency in North Carolina has managed to create an agency website that is actually cool and smart. And it makes you wonder, why does a website have to be a website?

BooneOakley Website on YouTube

Sometimes, I feel agencies try to convince their clients to think outside of the boxes. And then you look at the agency website and it’s safe. And that’s sad.