Healthcare organizations create a massive amount of digital data. Some is stored in structured fields within electronic medical records (EMR), claims or financial systems and is readily accessible with traditional analytics. Other information, such as physician notes, patient surveys, call center recordings and diagnosis reports is often saved in a free-form text format and is rarely used for analytics. In fact, experts suggest that up to 80% of enterprise data exists in this unstructured format, which means a majority of critical data isn’t being considered or analyzed!

Our webinar demonstrated how to extract insights from unstructured data to increase the accuracy of healthcare decisions with IBM Watson Content Analytics. Leveraging years of experience from hundreds of physicians, IBM has developed tools and healthcare accelerators that allow you to quickly gain insights from this “new” data source and correlate it with the structured data to provide a more complete picture.