Nike Releases New LeBron James ‘Heart of a Lion’ Logo (Picture)

Can somebody help me out? I’m pretty sure I missed something. I’m well aware that Nike loves releasing new LeBron James products and constantly releases sneakers like these ones and these ones, but their newest LeBron logo is a tad bit confusing. The theme for Nike’s new LeBron logo is “The Heart of a Lion.” Here is what the new logo looks like, as passed along by the USA Today via I Am a GM:

I could have sworn this was the guy who gets made fun of for disappearing in the playoffs, but maybe I have King James confused with someone else. This logo, which is based on the coat of arms of medieval monarchs like King Richard the Lionheart, shows that Nike believes their poster boy is a fighter. Here is Nike’s opinion of James:

“Beat after beat. Game after game. LeBron James’ heart stays strong. The two-time NBA MVP has seen his fair share of battles. He’s done his time on the hardwood. In the gym. And around the neighborhood. With every victory the beast within grows stronger. More determined. Fearless. Always on.”