In a video message to launch the initiative, named 'Dhad' in reference to the distinctive sound and letter unique to the Arabic language, the Crown Prince noted the importance of increasing Arabic content and promoting research in Arabic to ensure it remains a strong, global language.

The initiative, affiliated with the Crown Prince Foundation, will seek to train Arabic ambassadors who would promote using the language in scientific disciplines, communication and various fields of technology, according to a Royal Court statement.

The initiative will also include organising events in the governorates in cooperation with relevant institutions.

Further information on the initiative is available online at http://inarabic.cpf.jo.