Email Solutions Blog

Brands today are becoming increasingly more innovative. By adopting new, cutting-edge techniques for connecting with their audiences, and experimenting outside conventional marketing channels, companies are exposing their message to more prospects than ever before.

However, there’s a caveat: More marketing isn’t always better marketing. To successfully and seamlessly launch a campaign spanning multiple channels, you need adequate planning, preparation and plenty of strategizing. The lasting impact of a well-crafted omnichannel campaign, however, is well worth the effort.

Below are our top three tips to increase engagement through omnichannel campaigns:

For most industries, the start of a new year means taking time to reflect on previous quarters’ most successful endeavors, areas of opportunity and gain insight into upcoming trends. In the marketing world, though, it also means already becoming an expert on the “next big thing” and executing a rock-solid plan before the rest of the world catches up.

One company who always seems to stay a step ahead of the consumer email curve is Livingsocial. This week, we sat down with Danny Hsia, Senior Manager of Email Experience at Livingsocial, to chat about some of the brand’s biggest successes last year and what’s in store for email in 2015.

This week, I flew to beautiful Park City, UT, to attend MediaPost’s Email Insider Summit. It was a fantastic experience filled with rousing discussion, thought-provoking presentations and, of course, a little skiing.

On Tuesday, I was fortunate enough to lead a panel on a topic I, and the rest of the TowerData team, have been exploring more in depth over the past several months: how do companies appropriately manage email frequency? How do we, as marketers, achieve a healthy balance that keeps customers engaged while driving down unsubscribe rates and spam complaints?

The panel, composed of Jeff Carl (Angie’s List), Sarah Lessem (Aon), Omer Navaid (Cars.com) and Shanon Strahl (Zoro), offered insight into their own practices and we discovered three valuable points.