Rumor has it that Facebook will file documents this week for its long-awaited initial public offering.

The IPO could raise as much as $10 billion and value the social network as high as $100 billion, according to some analysts. Anything less than $75 billion will be disappointing, to say the least.

If Mark Zuckerberg and his pals do raise $10 billion, they'll command the fourth-largest IPO in U.S. history, putting to shame Google's $1.9 billion offering in 2004. And with only 3,000 Facebook employees to split the profits, there will be plenty of money to go around.

Let's just say we can expect to see some big real estate deals to go down in California in the next few months--and some expensive toys parked in driveways soon thereafter. But if you want to be cool in California, not just any car will do--you've got to prove you're as discerning as you are rich.

Every good Californian Cash King needs an eco-option. Elon Musk's $50,000 sedan will go 300 miles on one charge--and beat a Panamera off the line. Better yet, it'll fit surf boards, TVs and large dogs in the back. And it looks way hotter than the Prius.

Recommended for: Morning commute. Taking the kids to school. Hitting Whole Foods on the way back from Soul Cycle.

The fact that this coupe comes in Dragon Red is alone asupcious enough to convince a purchase. It is the newest offering from Bentley, just debuted at the Detroit Auto show, and thanks to a new compact 4.0-liter, twin-turbocharged V8 more efficient than its Supersports cousin (this is environmentalist territory, after all). Look for 500 horsepower and 481 pound-feet of torque on tap--ultra-luxury with grand performance in a 21mpg-efficient package.

The convertible version of the iconic gullwing revival SLS AMG, this roadster drives like a highly trained beast. With 563 horsepower and a top speed of 197 miles per hour, it'll handle just like the extraordinary coupé, thanks to modifications that increase the rigidity of the body (the cross-member under the dash has additional supporting struts; a structure between the soft top and the tank stiffens the rear axle). Imagine: All that neck-snapping performance plus creature comforts like neck scarfs to ward off the nighttime chill out in the desert. The car is a must-have for any self-respecting elite.

The $161,000 Audi R8 Spyder says, "I don't need your cliche mass luxury brand to make a statement - I'm tastefully wealthy and think for myself." Audi has been killing it lately on the branding front, with the youngest average buyer age of any luxury automaker, a star-studded roster of owners and trendy Super Bowl commercials. More importantly, its cars are designed well, offer advanced technology inside, and are smooth and fast to drive. The V10 R8 Spyder adds just one more dimension of cool to the already popular R8 coupe. It's the perfect daily driver for someone living in the Sunshine State.

Recommended for: Saturday clubbing. Sunday brunch.

Who it will impress: Independent thinkers. Tom Brady. Daniel Craig. (They both drive the coupe version.)

This electric coupe is currently in concept form, but BMW head Ludwig Willisch says it'll hit the market in 2014 looking "95 percent" like it does now. Richard Kim, the elegant young designer who conceived the exterior, says its revolutionary looks are just as practical as they are stunning. Best to get in line for it now, Zuckerberg.

Recommend for: Driving to dinner at Mark's place. Showing off in general.

Who it will impress: Action stars. Design freaks. Progressive thinkers.

Lamborghini Aventador

Is it incredibly predictable for the nouveau riche to buy a gaudy monster and then flaunt it outside Nobu? Yep. So you may as well embrace the cliché with your tongue pressed firmly to your cheek. At least this 700-hp raging bull will be the latest and greatest from the Italian house. It'll replace the Murcielago and is due out later this year. Priced around $380,000.

Jonathan Ward at ICON has been doing exciting stuff with vintage trucks and jeeps–and selling them to the world’s most adventurous business moguls–since his update of the vintage Toyota FJ Cruiser in 2007. His latest project? Bringing back the 1970s-era Ford Bronco.

The truck is based on original Ford Bronco models made from 1966 to 1977 by using the original body shell with new components underneath. Ward calls the trucks an homage to “classic styling, modern performance and timeless utility.” That's code for "They're really cool." They're also really expensive. Zuck and his boys should expect to pay above the $200,000 range.

The best way to differentiate yourself from every other joker on the strip is to show the fortitude to buy vintage. It takes more study, more introspection and more devotion to own one of these than it does to own something new--but it also proves you've got style. The '70 Daytona is one of Ferrari's best models, widely recognized as an icon for collectors. Who knows? If you hold it for a while it may even gain value--a far cry from that 20% your new ride loses the second it leaves the lot.

The car is the smallest, lightest, most fuel-efficient SUV ever produced by the British brand (it is 430 mm shorter than the Range Rover Sport and sits 180 mm lower. Land Rover executives have said to think of its size as similar to a large sedan). Yes, there are many crossovers that are larger and cheaper. But they're simply not as cool. Get this blacked out and use it to ride with your friends. It's a high-class urban crossover perfect for the city.

Recommend for: Hitting the town with two or three friends.

Who it will impress: Young urban professionals. Victoria Beckham (she shilled for the car when it first came out).