Editorial

The success of Yoplait’s Oui yoghurt shows how connecting to the Key Trends is the surest way to increase your chances of success. Once the leader in the US yoghurt market, Yoplait was late to enter the Greek yoghurt race, and, as a result, it still lags Chobani and Danone, with sales down by 20%. […]

The unstoppable fragmentation of markets and consumer preferences has proven fertile ground for innovative start-ups and niche brands, all the while pushing companies banking on standard products to think harder. In the case of Big Food, a tested strategy for dealing with fragmentation has been to invest in a portfolio of brands, finely-tuned to diverse […]

Globalisation has been a defining feature of the past forty years. But there are signs that more and more consumers prefer the local to the global. Increasingly even big, mainstream brands feel the need to re-assure customers about the provenance of their ingredients. One such is So Good – the biggest plant milk brand in […]