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TORONTO, Ontario, Canada – November 9, 2016 – Today, the International Ticketing Association (INTIX) and AudienceView announced that Maureen Andersen has accepted the position of President and Chief Executive Officer of INTIX after seven years helping AudienceView form partnerships with arts and entertainment organizations to help improve their business operations.

An industry veteran of over 35 years, Maureen has experienced the ticketing and live events industry from almost every angle imaginable. At each stop along her journey, she continued to hone her skills and create long-lasting relationships in the industry, which have put her in a position to lead INTIX and help even more organizations evolve their businesses.

“We are so excited for Maureen to have this great opportunity to lead INTIX, which is such an integral association in our industry,” said Mark Fowlie, CEO of AudienceView. “At AudienceView, we’ve been fortunate to have Maureen understand, appreciate and evangelize our platform to arts and entertainment organizations around the world. It is difficult to find words that properly express how much we will miss Maureen’s ability to connect AudienceView with organizations in need and mentor future industry leaders, but we are thrilled that INTIX sees in her what we’ve always seen. With Maureen at the helm, we are excited to deepen our relationship with INTIX even further.”

Maureen is no stranger to the INTIX community. She has played many roles in and around the organization for 35+ years, including her most recent role as Board Chair. In addition, Maureen has served as interim President of INTIX and has constantly supported the association to grow and add value for its members and partners.

”During the due diligence phase of our search, Maureen’s name was repeatedly mentioned as the best person to lead INTIX into the future. While she was not looking to leave AudienceView, we are thrilled to have successfully recruited Maureen to be our new CEO,” said Gary Lustig, Search Committee Chair, Past-Chair of INTIX and Principal of LusTicks Consulting.

With the 2017 INTIX annual conference right around the corner in New Orleans this January, Maureen will be jumping right into her new role. While it will be difficult to depart AudienceView after so much time helping organizations, Maureen recognizes that overseeing INTIX gives her an even bigger opportunity to make a fantastic impact in our industry.

“This is my industry,” said Maureen. “At every stop along the way in my career, I fill my cup by spending time with people from the industry and for the industry. My time at AudienceView has been invaluable and I’ve been able to work with so many amazing people and organizations. Taking on this role at INTIX gives me the best of both worlds. I will have the opportunity to continue deepening these great relationships I’ve created and apply my experience with an INTIX member organization that I have been so passionate about growing.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

“Joining forces with Rubicon Technology Partners is an exciting alliance for our team at AudienceView,” explained Mark Fowlie, CEO of AudienceView. “Their expertise, resources and strategic support will be valuable for AudienceView as we scale the business to expand our position as the best-in-class platform for live entertainment brands across the globe.” AudienceView founder and Chairman Kevin Kimsa added, “I’m thrilled that Rubicon sees what we’ve seen for years and am incredibly excited to partner with the Rubicon team.”

In serving hundreds of organizations around the world through a single, integrated platform, AudienceView has become the preferred choice of industry thought leaders in sports, arts and live entertainment. “As the live events ecosystem continues to evolve, we are seeing leading organizations choose AudienceView rather than remain stuck with the status quo,” said Mr. Fowlie. “With this investment, we will continue to be at the forefront of innovation, helping our clients achieve new levels of revenue, engagement and efficiency to exceed their business goals.”

“Rubicon is excited to partner with Mark and the AudienceView team,” said Jason Winsten, Principal at Rubicon Technology Partners. “The live entertainment industry is undergoing dynamic change and partners like AudienceView, with integrated and customer-centric solutions, will be critical for organizations to maximize engagement and drive customer satisfaction.”

Pagemill Partners served as financial advisor to AudienceView.

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.