Whirlpool names president, U.S. operations

December 18, 2008

Whirlpool has named Marc Bitzer, currently president, Whirlpool Europe, to the new position of president, U.S. operations. Bitzer will report directly to Michael Todman, president, Whirlpool North America effective Jan. 1, 2009.

Bitzer will have leadership accountability for the brand, product, channel, supply chain and manufacturing operations organizations, according to Todman.

Todman also announced that Joao Brega, currently president, Whirlpool Mexico, has been named president, Whirlpool Mexico and Canada and senior vp-Whirlpool.

In addition, Paulo Periquito, president, Whirlpool International, announced that Bracken Darrell, currently senior vp-operations, Whirlpool Europe, has been named president, Whirlpool Europe and executive vp-Whirlpool, effective Jan. 1, 2009. Darrell will report directly to Periquito and will become a member of the company's executive committee.