As the politicians
transmogrified from the 5 second sound-bite to the 2 second sound-bite,
and we coined the phrase "the elevator pitch", as MTV shortened our
attention span by conditioning us to embrace images that changed in a
matter of one or two or three seconds. so too has the market changed.

The Market Demands:

Short

Fast

To the point.

Slim Fairview's Four Rules of Communication:

Precision

Concision

Enumerate

Specify

Witness "Social Media".

c u l8r.
k.

Remember: When Selling to Millennials:

Loud Noises...Bright Colours...&...Shiny Things

Tap into this and you may be more successful reaching the millennials.

Of
course, when millennials do it, it's because they're millennials. When
I do it, it's because I'm old fashioned, old, or have no patience...
&c.

Twitter Updates 2.2: FeedWitter

Follow by Email

LinkedIn

Followers

Slimviews

Total Pageviews

About Me

Armed only with an analytical mind and the ability to speak in metaphors, I attempt to explain the events of the day as I view them through the magic glasses my parents gave me over 50 years ago. Regards, Slim