Mission Brewery headed to Texas with a two-pint punch

The newest craft beer to hit the local market will come in a two-pound can.

Apparently, that’s how much 32 ounces of IPA weighs.

San Diego-based Mission Brewery says it plans to begin Texas distribution the last week of August. It began selling the quart-sized cans — a double tallboy? — last October.

The brewery has signed with Ben E. Keith Beverages to sell statewide here.

Read the full announcement here:

Mission Brewery is teaming up with Ben E. Keith Beverages to bring the largest craft beer cans in the country to the state of Texas. The statewide kickoff will begin the last week of August with their unique lineup of 32oz cans. Yes, you heard that right, 32 ounces; two pounds of beer in every can. Mission released the first 32oz cans in October 2013, and they have been a growing success. Mission’s El Conquistador Extra Pale Ale, Shipwrecked Double IPA, and the new Cortez Gold Belgian Blonde will be the first brands to land in Texas. The San-Diego-style Mission IPA will follow soon after.

Martin Saylor, National Sales Manager for Mission Brewery, is no stranger to Texas. He has partnered with Ben E. Keith in the past, bringing Stone Brewing Co. to Texas in 2008. “Launching in a state the size of Texas just seemed like the next logical step for these huge cans. I think the 32oz cans are going to be a great fit for the Lone Star State,” says Saylor. Also hailing from Stone is John Egan, Mission’s head brewer and operations manager. Egan worked for Stone for 9 years and left his role there as lead brewer to join Mission’s team.

Like all cans, Mission’s quart-size cans offer full protection from light and oxygen damage, are welcome in places glass bottles aren’t, and help Mission shrink its carbon footprint on shipped beer. “Our cans also deliver two full pints of our beer, so Mission fans get a big-volume beer in a lightweight, ultra-portable, infinitely recyclable, freshness-keeping cylinder,” adds Saylor.