What You Must Do to See SEO Results

If you want to be successful with SEO, it’s not the sort of thing that you can “half-you know what”. You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you become. White hat SEO is a long-term process, a tortoise/hare sort of situation. Slow and steady wins the race.

If you want to see SEO results, the following elements of an SEO campaign aren’t optional, they are absolute musts:

Keyword research

Keywords remain at the foundation of an SEO campaign. People type a word, phrase, or question into the search box and the job of the search engines is to return a results page that matches what they are looking for. Keywords play a huge role in this. If your content doesn’t include the keywords or key phrases that people are using to search, the search engines won’t see it as a potential match. Of course, there are other elements at play here including the trust factor of a page of content that determines where a web page shows up on the results page, but at a very high level, keywords are the backbone of SEO. At the start of an SEO campaign, it’s necessary to spend time conducting keyword research to find the best keywords that have search volume and are relevant to what your website offers.

On site optimization

Once keywords have been approved and selected for each page of the website, the next step is to go in and optimize each page by incorporating these keywords where they fit into the Meta tags and on page content. The keywords should fit naturally and never be “stuffed” in. A website that is fully optimized sets a solid foundation for the rest of your ongoing SEO activities

Industry website research

SEO was once all about links. Links, links, links. The more you could get, the better. Well, things have changed drastically. In fact, if you took this approach (getting any link you could, no matter where it came from) years ago your past behavior can still catch up with you in the form of a manual penalty or you might have gotten hit by a recent algorithm update. Link building isn’t what it used to be, but that doesn’t mean you should avoid it completely. The focus has shifted away from “any link for SEO” to “quality links that will bring traffic to my site”. These links will come from websites related to your industry where your target audience is spending time online. Add the “rel=nofollow” tag to the link to tell the search engines that the link is there for visibility and traffic, not to manipulate your search rank.

Blogging

The best links to obtain for SEO purposes, the ones that aren’t going to land you in hot water, are the links that occur naturally. The best chance you have of earning natural inbound links to your website is to incorporate a blog on your site and post quality, informational content on a regular basis.

Social media

We know that social media marketing is a great way to communicate with your target audience and gain visibility, but did you know that it also helps your SEO campaign? Social media and SEO strategies shouldn’t be operated in separate silos since the search engines consider social signals as a part of the search engine-ranking algorithm. Any blog posts or other content that you publish should be shared in social media to stimulate this activity that the search engines are looking for.

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

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"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”