Yesterday, we made the Fourth edition of Lighthouse Insights (LI) digital marketing awards live. The online award show along with the industry-favored eBook is delighted to honor your amazing work executed in the year 2017.

AWARD HIGHLIGHTS

28th February, 2018 is the final date for submissions.

Online digital marketing awards for brands and agencies.

50 participating categories + 2 special awards category.

1 entry = 1 case study per category. Cost per entry INR 8,000/-.

More than two entries the cost is INR 6,000/-

Winners get LI awards.

CATEGORIES

Last year we had 14 categories but this year we have made it 50 categories. This gives an opportunity to a wide variety of brands and an agencies to showcase their work. Below is the list of categories that one can participate.

1. Best Brand Building Case Study (B2C)

Awarding a B2C digital branding case study with an objective to build and enhance a brand’s image among its target audience.

2. Best Brand Building Case Study (B2B)

Awarding a B2B digital branding case study with an objective to build and enhance a brand’s image among its target audience.

3. Best Sales/Lead Generation Case Study

Awarding a digital case study with an objective to generate leads or directly sell a product or service.

4. Best Product Launch Case Study

Awarding a digital case study with an objective to launch a product or a service.

5. Best Social Cause Case Study

Awarding a social cause case study that used digital to build awareness, drive donations or promote social good.

6. Best Facebook Case Study

Awarding a digital case study that made best use of Facebook as a social network to engage with fans, build loyalty, and tell brand stories.

7. Best Instagram Case Study

Awarding a digital case study that made best use of Instagram as a social network to engage with fans, build loyalty, and tell brand stories.

8. Best Twitter Case Study

Awarding a digital case study that made best use of Twitter as a social network to engage with fans, build loyalty, and tell brand stories.

9. Best YouTube Case Study

Awarding a digital case study that made best use of YouTube as a social network to engage with fans, build loyalty, and tell brand stories.

10. Best Snapchat Case Study

Awarding a digital case study that made best use of YouTube as a social network to engage with fans, build loyalty, and tell brand stories.

11. Best Whatsapp Case Study

Awarding a digital case study that made best use of YouTube as a social network to engage with fans, build loyalty, and tell brand stories.

12. Best Use Of Long Form Video

Honoring the best use of video by a brand, agency to distribute, connect and communicate with an audience. Videos must be 2 or more minutes long in length to qualify.

13. Best Use Of Medium-length Video

This award honors the most effective and creative use of medium-length video in a digital media marketing campaign. Videos must be 1-2 minutes in length to qualify.

14. Best Use Of Short Form Video

This award honors the most effective and creative use of short form video in a digital media marketing campaign. Videos must be less than a minute in length to qualify.

15. Best Use Of Video Pre-Roll

This award honors the most creative and effective use of a video pre-roll by a brand, or agency.

16. Best Use Of Virtual Reality

This award honors the most creative and effective use of virtual reality in a digital marketing campaign by a brand or an agency.

17. Best Use Of 360 Video

Honoring the best use of 360 video by a brand, agency to distribute, connect and communicate with an audience.

18. Best Use Of Facebook Live Video

This award honors digital campaigns that incorporate Facebook Live or overall brand presence on Facebook Live by a brand or an agency.

19. Best Use Of Facebook Video

This award honors digital campaigns that incorporate video on Facebook or videos included in a brand’s overall presence on Facebook by a brand or an agency.

20. Best Use Of Instagram Video

This award honors digital campaigns that incorporate video on Instagram or videos included in a brand’s overall presence on Instagram by a brand or an agency.

21. Best Use Of Twitter Video

This award honors digital campaigns that incorporate video on Twitter or videos included in a brand’s overall presence on Twitter by a brand or an agency.

22. Best Use Of Real Time Streaming

Best use of real time streaming video (Facebook Live or Periscope or other) by a brand, agency to connect and communicate with an audience.

23. Best Use Of User Generated Content

Honoring the most innovative and effective use of content generated by fans for increasing brand awareness.

24. Best Branded Content Site – B2C

Awarding the best B2C content marketing campaign with an objective to launch a product or engage consumers with the help of a blog, microsite, landing page, etc.

25. Best Branded Content Site – B2B

Awarding the best B2B content marketing campaign with an objective to launch a product or engage consumers with the help of a blog, microsite, landing page, etc.

26. Best Branded Content Series

Awarding the best ongoing, long term branded content series by brand or an agency.

27. Best Use Of Emojis

This award honors those most effective and creative use of emojis by a brand, agency or agency. This could be for a news event or cultural phenomenon or part of a larger marketing campaign strategy.

28. Best Use Of GIFs

This award honors the best use of animated GIFs by a brand, or an agency to meet its business objectives.

29. Best Use Of Native/Sponsored content

Awarding the best use of native advertising or sponsored content across multiple platforms to promote a brand, product or service to consumers.

30. Best Tech Innovation

Awarding a digital case study that created innovation by integrating tech to engage fans and solve a brand problem.

31. Best Millennial Case Study

Awarding a digital case study that created innovation by reaching out to millennials in a fun and meaningful way to deliver a brand message and create loyalty.

32. Best Real Time Marketing Case Study

Awarding a digital case study that created innovation by integrating real time marketing to achieve brand objective.

33. Best Influencer Case Study

Awarding a digital case study that used influencers to drive the brand message to its desired target audience and delivered results.

34. Best Mobile Marketing Case Study

Awarding a digital case study that was driven via mobile to deliver a brand message.

35. Best Offline-Online Integrated Case Study

Awarding a digital case study that integrated offline and online innovation while delivering a brand message.

36. Best Multi- Platform Case Study

Awarding a digital case study for the most creative campaign spanning effectively on multiple digital and social media platforms.

37. Best In Auto

This award honors the best use of digital media by an auto brand to meet its business objectives. Objectives may include crowd-sourced concept and design, customer engagement, events and promotions (online & offline), and building a loyal community, among others.

38. Best In Beauty

This award honors the best use of digital media by a beauty brand to meet its business objectives. Objectives may include promoting the launch of a new line or service, elevating a brand’s presence through digital and sharing tips and best practices with current and potential consumers.

39. Best In Fashion

This award honors the best use of digital media by a fashion brand to meet its business objectives. Objectives may include promoting the launch of a new line or service, elevating a brand’s presence through digital and sharing tips and best practices with current and potential consumers.

40. Best In Financial Services

This award honors brands and organizations in the financial services industry that use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Money management and financial services are eligible for this award.

41. Best In Banking Services

This award honors brands and organizations in the banking services industry that use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks are eligible for this award.

42. Best In Travel & Tourism

Tourism boards and services as well as travel and transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

43. Best In Real Estate

Real estate brands, and agencies are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

44. Best In Insurance

This award honors brands and organizations in the insurance sector who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users.

45. Best In Retail and Ecommerce

Retail and e-commerce brands and e-commerce platforms are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

46. Best In Restaurants

Restaurants and other dining establishments are eligible for this award. This award recognizes the best efforts of restaurants to build consumer trust, share promotions, and improve the overall customer experience using digital marketing.

47. Best in Event/Movie

Awarding a digital case study that drove innovation during an event or movie promotion.

48. Best in Television

Awarding a digital case study that drove innovation during a television show or series promotion.

49. Best in Health and Fitness

Companies specializing in healthcare and pharmaceutical, or fitness are eligible for this award. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.

50. Best in Publishing

This award recognizes the most effective and creative use of digital media by publishers to enhance and/or revolutionize their customer experience.

* Best Digital Marketing Agency

This is a special award where Lighthouse Insights will recognize one agency as the best digital marketing agency.

* Best Digital Marketing Brand

This is a special award where Lighthouse Insights will recognize one brand as the best digital marketing brand.

HOW TO SUBMIT

1. Email to connect[at]lighthouseinsights[dot]in the campaign details only in a Word document according to the below format:

– About the client

– About the agency

– Problem statement

– Identified objectives

– The Strategy/ execution

– Results

– Observations/lessons

2. Do provide screenshots for the results achieved and relevant campaign images as separate attachments in the email.

3. If you have video case studies then provide us the YouTube link.

4. Make sure you submit your entries by 28th February, 2018end of day.

FAQs

1. This is an online event and open for brands and agencies.

2. Entries need to be submitted only in Word doc format. Any other format will not be accepted.

3. Share relevant images as a separate attachment. Don’t include in the Word document.

4. Time frame for submitted work is for last 12 months.

For further queries you can reach out to me: connect[at]lighthouseinsights[dot]in/ +91 9503460626.