Yes, Facebook has yet another Snapchat Clone up its sleeve – Facebook Stories. And the feature is now rolling out to more countries.

Only days after the official introduction of Messenger Day – a Snapchat-like feature allowing users to share “stories” with their Messenger contacts – Facebook is now extending the test of its own Facebook Stories. Three more countries: Chile, Greece and Vietnam are now joining Ireland as test markets for the new feature.

Facebook Stories look exactly like Instagram Stories: bubbles appearing at the top your News Feed. It’s here you can follow “stories” made out of ephemeral content shared by your friends. In a similar manner, photos and videos shared in Facebook Stories disappear after 24 hours.

The next Snapchat killer? Facebook has started implementing stories on their app. IG stories took most of the users of Snapchat. pic.twitter.com/jpyK7pGUhA

Personally, I am starting to get really confused as to why Facebook pursues its strategy to bring Stories to all its platforms. Instagram Stories were a fantastic idea. WhatsApp Status were met with a strong backlash. Messenger Day is just too confusing.

I mean Facebook Stories might be a good idea, or they might not. In my opinion, they are a better feature than Messenger Day. But overall, users are, like me, just getting confused…

Facebook stories are stupid. If I wanted to let random people I added in year 8 know what I'm up to,I would have just added them on snapchat

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Geoff is the Founder and Editor-in-Chief of We are Social Media. He also leads the Social Media team at Zimmerman, an Omnicom agency based out of South Florida, USA. Geoff is also a visiting lecturer at Universities across Europe and the US, and an international #smm speaker.