Jerry Hembd Associate Professor & Director Northern Center for Community and Economic Development University of Wisconsin-Superior/Extension. Attraction Strategies: Recruiting the Right Things. 2007-2008 Building Community Series February 8, 2008. Attraction. Trends in Economic Development.

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Find your creative economy niche and integrate it into your economic development strategies- Communities (and regions) should not expect to specialize in all areas of the creative economy

Think regionally– Leverage the assets of regional partners and neighbors

Work with centers of education – Schools, technical colleges, colleges, and universities help to develop the workforce, fulfill research and development needs, and serve as the centers where creative people convene

Recognize the importance of cultural and natural amenities – Especially in rural areas, it may be the remote and pristine setting itself which draws people to that place

Encourage entrepreneurship – Entrepreneurs are a key in the development of the creative economy

Develop leadership – The seeds for developing creative assets often come from the vision of either a single person or group of people. Continued leadership is necessary to ensure that initiatives maintain momentum

Educational considerations – “America needs a workforce that is flexible, adaptable and highly creative; and it needs an education system that can develop these qualities in everyone. . . I believe children should be taught dance every day of the week just as they are taught math every day.” Ken Robinson

Creative enterprise support – Designate a lead organization or a statewide one-stop shop resource center for specialized business skills and marketing assistance

Firm-level connections – Find ways to bring companies making products that depend on appearance and content together with creative individuals and enterprises

Artist relocation program – The Paducah example of attracting artists through a variety of incentives