The Real Cost of Our Clothes (Video)

Greennovate /Video screen capture From the true price of gasoline to coal's disastrous impact on the economy , we environmentalists are well aware of the concept of economic externalities. Still, it doesn't hurt to get a reminder from time-to-time. And just in case you are admiring all those fancy new clothes you got for Christmas, here's a little video about the hidden costs not always included in your price tag. Greennovate /Video screen capture As the video explains, the environmental impact of cotton production can be astounding. From depleting reservoirs and aquifers to serious problems with pesticide runoff, these "hidden costs" have very real, long term impacts on cotton growing communities and their ability to survive. But even beyond the small but growing organic cotton market, some brands are pioneering more sustainable forms of cotton purchasing through the Bett...