While oriented towards furniture retailers and “the trade” (aka interior designers and architects) the fair is open to the public for one of the four days.

This was my first year attending (for inspiration and potential new merchandise for Caviar20) and many design professionals I spoke with shared my enthusiasm for this year’s display.

While it was no surprise to see powerhouses like Vitra and Knoll, the strength of ICFF came from the small and medium sized studios that offer bespoke furniture or manufacture their own products (Grain, Rich Brilliant Willing, and Misewell are paradigms)

Strong American design was out in full force – earnest young talent creating work with great lines out of fine materials. Brooklyn-based studios were noticeably well-represented.

While some say ICFF lacks the avant-garde creativity found at the rival fair in Milan, there is a significant and consistent display of fresh, commercial, and livable furniture. Another surprise is how affordable many of the pieces are. If you’re looking for preposterously priced limited edition à la Marc Newson you’re at the wrong fair.

Below is a selection of amazing white pieces I encountered. With the exception of two pieces – everything is priced below $750.