The new format called ‘The Irving’ is a
leap from the past and present of convenience store foodservice as ‘The Irving’
is looking a customer ahead according to Johnson.

The Iriving blends elements of a
market-style café with freshly prepared comfort food offerings, indoor and
outdoor seating areas with free Wi-Fi, self-checkout options and clean
restrooms — all sporting a modern and refreshing aesthetic.

Tyler McLaughlin, director of retail
operations for Irving Oil stated “Across our company, we are always looking for
ways to enhance our offer and explore growth opportunities in the areas we
serve and in new markets,”… “The opening of The Irving supports our desire to
develop innovative strategies for our growing retail network, while leveraging
technology and continuing to offer the very best to our customers, including
our dealers and distributors.”

Front and center of The Irving’s are
grocerant niche Ready-2-Eat and Heat-N-Eat fresh food with a distinct local
unique freshly prepared, “feel-good food.” Featuring local ingredients wherever
possible, the menu includes sandwiches, salads, soups, flatbread pizzas and
gourmet hot dogs, along with all-day breakfast and smoothies.

Focused on food you can use on the go or
at home, menu items can be ordered at two self-serve kiosks, in-person at the counter
or from the takeout menu. Fresh doughnuts, muffins, cookies, pastries and more
are available from the bakery.

There is a hot beverage counter,
meanwhile, brews up a variety of coffee roasts from New England’s Baronet
Coffee. Also offered are organically sweetened frozen drinks for cooler
consumption.

McLaughlin continued “We know that
people’s lives are busier than ever and one-stop shopping is important to
families and commuters alike. We designed our offer to make our customers’
lives easier by making traditional convenience store products available while
also elevating the fresh food offer with both made-to-order and grab-and-go
options, all prepared onsite,”

New technology help The Irving make good
on its promise of a seamless customer experience, multiple touchpoints for
enhanced convenience are showcased at The Irving. For example, two
self-checkouts enable customers to quickly and easily get in and out.
Additionally, Irving Rewards members can pay at the pump with Irving Debit Pay
using the mobile app’s Mobile Pay feature. Do you locations look more like
yesterday than today or tomorrow?

Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®.Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869