Burton’s bomber jacket and tux pants, designed in collaboration with Gwen Stefani and L.A.M.B. It will be in stores in September 2013. (Photo provided by Burton)

One of the major ways fashion retailers and designers have brought some excitement to their brands in recent years has been by teaming up with other creative talents in the business. Ski and snowboard companies aren’t immune to this, which is why there were some fresh collections on display at the recent SnowSports Industries America trade show in Denver, Burton showed off partnerships with Filson, the Seattle-based outdoor outfitter; with Gwen Stefani and her L.A.M.B. fashion line; and Pharrell Williams.

Even someone only passingly familiar with either fashion or popular music is likely to know about Stefani. Her fashion and accessory collections under the L.A.M.B. label (it stands for Love, Angel, Music, Baby) have a big following, as have her children’s wear lines for Target. Now she’s venturing in a new direction, with a capsule snowboarding line for women.