Find the search engine marketing expertise you need through Marketerhire

Paid Search Marketer

Mychal Turpin

Previously

Thinking about leveraging paid ads to up-level your marketing strategy and grow your business? If yes, you’ll need to hire a search engine marketing expert. Search engine marketing (SEM) is constantly in flux, with search engines like Google making changes to their algorithm on a regular basis that affect how ads perform. Working with someone who’s on top of the latest trends, tactics, and strategies in the industry is key to generating results. So, how does a business like yours looking to make the most of SEM find the right person for the job?

Historically, it hasn’t been easy. With the widespread availability of high-speed internet and the rise of remote workers, more freelancers and consultants are entering the market every day. There are some 60 million freelancers in the US alone in 2019, making sourcing and hiring professionals who actually know what they’re doing a serious challenge for businesses.

Luckily, that’s where Marketerhire comes in. Our expert network of freelance marketers are some of the best in the business. We rigorously vet every applicant before admitting them to our network and placing them on a project. We’ll save you the time, money, and the headaches of trying to find the right fit on your own by matching you with an expert who can execute your paid campaigns swiftly and effectively.

Paid Search Marketer

Brendon Schenecker

FREELANCER SPOTLIGHT

Brendon manages over $10M a year in online marketing budgets. He has a data driven approach and a focus on ROI.

Take your paid search marketing to the next level, in less than 48 hours.

Why your business needs search engine marketing

Search engine marketing is one of the oldest and most trusted ways in digital marketing to drive traffic to your site, acquire leads, and grow your business. Plain and simple, it’s paid search ads. By leveraging the power of search engines like Google, businesses can reach potential customers at the right time and place with ads.

Placing ads to surface as results to searches people are performing is one of the foundational elements of digital marketing. If done well, it’s extremely effective – if. There’s plenty of ways to botch search engine marketing and paid campaigns, which is why you need an expert. When you run SEM campaigns effectively (meaning they’re optimized and relevant) Google actually rewards you with lower costs and higher visibility.

If you’ve tinkered with search engine marketing and found it expensive or heard other people talking about how expensive it is, it’s probably because they’ve chosen a “set it and forget it” model (which Google doesn’t like), that ends up increasing how much you pay. Most businesses don’t understand SEM marketing which is why it costs them more and yields poor results. There’s a real science to effective paid campaigns and keeping Google Adwords costs low, so you need to find a true “SEM scientist”. The good news is that that’s where Marketerhire shines. Our expert freelance network has top notch search engine marketing consultants who can plan and execute your next SEM campaigns.

Ready to get started?

Answer a few short questions and we’ll find the best person for the job.

The skills every SEM marketing expert should have

Search engine marketing experts need a breadth of skills to be successful. Here are a few of the most important ones, all of which Marketerhire vets for:

Data analysis and excel skills: experts need to know how to make sense of data, reports, and be able to see what needs tweaking for optimal results. This often involves exporting results into a spreadsheet and digging into the data to uncover patterns and analyze spend. Knowing your way around Excel is a very useful skill for SEM marketers.

Campaign planning and optimization: understanding the ins and outs of Adwords, Bing, or Yahoo ads is absolutely critical to create and execute campaigns. That means understanding the Pay-Per-Click model (PPC), the Cost-Per-Click model (CPC), the Cost-Per-Thousand-Impressions model (CPM) and knowing how to optimize them for conversions and less spend.

Retargeting: knowing how to leverage ad retargeting to drive traffic back to a website or landing page after a user has engaged in some way through display ads, mobile marketing, or even paid social advertising is foundational to SEM marketing.

Research aptitude: SEM marketers need to know how to conduct research to identify trends, top ranking keywords, and provide evidence-based recommendations for developing and testing campaigns.

Communication & collaboration skills: search engine marketing specialists don’t operate in a vacuum. They need to be able to communicate well and collaborate with other SEO, content, and growth marketers to ensure a tight digital marketing strategy.

When to bring on a SEM marketing expert

If you’re looking to grow your business, bringing on an SEM marketing expert could help you supercharge your traffic and growth. If you have a small marketing team in-house who’s dabbled in paid campaigns but you’re not seeing the results you want, bringing in a search engine marketing consultant to dig into what you’ve tried, make recommendations, or even build your SEM strategy from the ground up is a great way to get started. They can educate your team and collaborate with them to create a strategy that’s aligned with your business goals. The smart thing to do would be to work with them on an hourly basis so they can manage and optimize your campaigns while you and your team focus on what you’re good at.

Alternatively, if you’ve outsourced your search engine marketing to an agency and aren’t happy with the results you’re getting, bringing in a search engine marketing consultant to work one on one with you, revisit the work that’s been done, and craft a new strategy with better campaigns that will actually help you reach your goals quicker with less spend is a surefire way to kick your business into high gear.

FREELANCER SPOTLIGHT

Why hiring a search engine marketing consultant is smarter

Building your own marketing department with a team of specialists costs your business hundreds of thousands of dollars annually. This is expensive, wasteful, and for most smaller business – downright impossible.

On the flip side, many small businesses consider hiring marketing agencies to outsource their SEM needs. Unfortunately, many of these marketing agencies are pricing their services very ‘generously’. In reality, most agencies are hiring freelancers themselves to complete tasks for clients and then collecting fees above and beyond what those freelancers are charging.

Working with a freelancer gives you the expertise you need with the time and attention you deserve at a price your business can afford. The trouble is, being able to source and hire quality freelance talent has been difficult, until Marketerhire. MarketerHire takes the headache out of finding the right freelancer with pre-vetted, personalized matching based on your project. This saves you time, money, and allows you to have peace of mind knowing they’ll get the job done efficiently and effectively.

Our Merciless Vetting Process

Hundreds of marketers apply to MarketerHire each month. We accept less than 5%.

Need search engine marketing expertise? Marketerhire is the best place to find SEM marketing freelancers.

Marketerhire recruits the best freelance marketers and makes it insanely easy for companies to hire them. Finding the top performers and vetting their skills before placing them on a project is our top priority. We do this by:

Accepting less than 5% of applicants to our expert network.

Interviewing selected candidates and testing them through a skill-specific assessment.

Performing video interviews to confirm they are the right fit for our network.

Assigning test projects to them and assessing their performance.

Matching them with a client based on their unique expertise and the project goals.

The truth is, the best freelance marketers know they’re amazing at what they do and you won’t find them hanging out on any of those low-grade freelancer sites. The don’t chase work, projects come to them. That’s why the best and brightest are a part of Marketerhire. If you’re looking for a SEM marketing freelancer, you’ll find talent from leading companies in our network (without the agency price tag).

Marketerhire goes the extra mile to place you with the best search engine marketing consultant quickly.

Most run-of-the-mill freelancer platforms take a reactive approach to customer satisfaction, but not us. Our team consistently communicates with both the client and the freelancer to ensure expectations are met. You’ll have a dedicated account manager throughout your project with one of our search engine marketing consultants to make sure everything runs smoothly. Additionally, if for whatever reason you’re not completely satisfied with the freelancer we’ve picked for you, just let us know and we’ll place you with someone else.

The best part? We’ll match you with an expert within 48 hours so you can kick off your SEM marketing project quickly. If you’re starting to think about the pricing for all of this, we’ve got you covered. Our company believes in transparent pricing – there are no hidden fees or ambiguous contracts. We bill all of our projects by the hour with upfront rates so there is zero confusion. Plus, we don’t believe in charging lame sign-up or termination fees.

Our full service network has the experts you need at the price you want with the flexible terms every growing business looks for. If you need search engine marketing expertise, trust Marketerhire’s network to help you accomplish your goals quickly.