Called Pornhub Premium, the new paid tier will charge users $10 a month in exchange for HD streaming of the site’s existing content, as well as a library of more than 100,000 exclusive clips. “We’re looking to take the crown as the ‘Netflix of porn’,” Pornhub vice president Corey Price said in a statement.

The launch of Pornhub’s on-demand service is part of a larger push that includes dedicated Roku and Android apps, for which virtual reality integration is due in 2016. (Apple has restrictions on adult content that make pornographic iOS apps untenable.)