Lovely Package

Curating the very best packaging design

“Featuring original artwork by a variety of both established and up-an-coming artists, each of the six bottles is a unique interpretation of the masked heroes of lucha libre, or professional Mexican wrestling.

The 1800® Essential Artists collection is an opportunity to collaborate with and showcase the talents of urban artists in a unique mix of palette and palate. In recent years, tequila has emerged as the discerning drink du jour, appearing on many of the country’s premier cocktail menus and winning over the discriminating tastes of a younger, modern crowd with its clean flavor and unmistakable kick. Through the launch of Essential Artists, 1800® brings a contemporary, artistic edge to the tequila category.

“We’re excited to offer another round of Essential Artists bottles, as we received an overwhelmingly positive response to our first two campaigns,” said Elwyn Gladstone, VP of Marketing for Proximo. “Emerging artists can struggle for years before seeing their work recognized on a national scale, but the creative genius behind the submissions and the incredible demand from consumers has allowed us to expand this program and feature six more artists, on our way to showcasing 1,800 inspired submissions.”

Among those commissioned to design an 1800® collectible bottle are artists who’ve made marks as painters, toy designers, photographers, illustrators and animators; and each has been recognized as both influential and inventive within their genre. Located across the country and abroad, the six artists include Gary Baseman (Los Angeles), Tristan Eaton (New York), Tes One (Tampa), Yuko Shimizu (New York), Ray Smith (London) and Alex Hank (New York). Only 1,800 bottles of each design have been produced and will first be available in high-end liquor stores on May 5, 2011, corresponding with the 1800® launch event. As a celebration of both the artists and of Mexican culture, the launch event will include a wrestling ring—where Mexican wrestlers will duke it out for the tequila drinking crowd—and music from two of Mexico’s most audacious rock bands.”

– Gary Baseman

– Ray Smith

– Tes One

– Alex Hank

– Tristan Eaton

– Yuko Shimizu

Comments

8 Responses to “1800® Tequila Essential Artists – Series 3”

evangelina May 29th, 2011 @ 10:11 am

hi! i´d like to get one of this! i´m in argentina, how can i get it? thanks!

jose luis May 29th, 2011 @ 5:05 pm

I’m mexican and I’m a designer.

And even when I find those designs colorful / funny, I do not feel my culture related on them. I mean at least not in the elements, yes some of us like wrestling, but the graphics are totally “mexican curious” a style we use to describe the way americans perceive about us. Beside the fact I would never trust in a tequila bottle with a wrestler on it!

I am honored to have one of Shepard Fairey’s bottle from the previous series and would like to know where I can purchase a bottle from the current series? thank you

Alejandro Yanaculis May 30th, 2012 @ 9:32 am

I’m a mexican and a designer too and I have no idea what Jose Luis is talking about. First of all, it’s not wrestling, it’s Lucha Libre, which is quite different. Second, it’s totally related to our modern day culture. You can browse any number of magazines, watch TV advertisement, even visit some art galleries and you’ll find the same styles (it’s not just one and BTW, we don’t call it “mexican curious”, maybe he does). And last, they are just awesome!