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One of my presentations on SlideShare.com recently went viral. You can read about it in my post, ‘iPad+Apps for Designers…an Online Sensation!’ The simple idea was to create a document for #kbtribechat, a popular Twitter Chat attended by kitchen & bath designers, builders, and remodelers; so they wouldn’t have to take notes when I was guest host. I like to count things, and thankfully I tracked tweets, retweets, views and impressions from the day it was posted. The results are fascinating so I built the following presentation as a behind-the-scenes peek of how to conduct and measure a social media campaign. I hope you pick up some tips for your next campaign!

I want to thank the people (that I’m aware of) for helping the iPad+Apps topic go viral. Steve Jobs of course…but I didn’t know him personally. Using their Twitter handles, my thanks go out to @SketchThis for collaborating on the original iPad+Apps research, and @kbtribechat, @FormicaGroup and @SlideShare for sharing it on their Twitter feeds, blogs and websites. That’s what’s so great about social media. When you report on a topic that others care about, they jump in and share with their friends and followers. It accelerates e-Learning for all of us!

Take a look at my daily e-Newspaper at paper.li called SocialMediaSoup. It includes articles by social media leaders from all over the world.

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And no, we don’t know where it will lead.
We just know there’s something much bigger than any of us here.~ Steve Jobs

R E S U M E

E N D O R S E M E N T S

❯ "Mark's leadership in marketing, education, trade relations, design technology and social media for Masco and the building products industry has helped take the industry to a whole new age of technology. He led the team that created over 2,000 3D cabinet models, downloaded over 1.5 million times from the Google 3D Warehouse" - John Czerwonka - Vice President of Sales, Masco Cabinetry

❯ "Mark is incredibly passionate and driven, able to ideate, execute and follow-up with limited resources. He is well connected in the A&D community and knows how to drive awareness and preference for your brands with that audience, whether it be architects, designers, builders or remodelers. I highly recommend him" - Mara Villanueva-Heras - Vice President of Marketing, Armstrong Flooring

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