Listening to people looking at people looking at animals. Host Roman Mars describes it thus:

What you need to know about Wild Ones is that it’s not a book about nature. It’s a book about how we value nature and try fit it into our modern lives. Wild Ones is about the cutesy stuffed animals, the eco-tours, and the byzantine methods of conservation that evolve when our experience with wild life goes from something natural to something designed. Human-animal interaction has become a designed experience and the story of that transition, as the title of the book suggests, is sometimes dismaying and weirdly reassuring.