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Cloud computing, big data, consumerization of IT and enterprise security— These are the topics that dominate the IT trade press and even some business press. Companies need to know all they can about these trends, because these technologies either will disrupt IT and/or the business or they can adversely impact the business if not adopted early enough.

One IT expert who knows about these trends, and what you can do to keep a step ahead of them, is Mark Potts, HP Fellow and Chief Technology Officer for HP Software. Mark will be presenting an HP Discover Vegas 2012 track keynote covering these topics on Tuesday, June 5, 1:30 p.m. in Palazzo D, Venetian/Palazzo Convention Center. This is one session you don’t want to miss.

Description: Business and IT are at an inflection point. More than ever they need the solutions to help them to perform better and compete effectively. Join Mark Potts, HP Fellow and Chief Technology Officer for HP Software, to learn how HP can help you navigate the challenges of implementing your cloud strategy, proactively securing your enterprise, accelerating application delivery and harnessing the power of your information.

Along with Mark’s keynote we’ve got these topics covered at HP Discover—with a variety of information sessions, hands-on labs, demos and experts to help you seize these trends for a competitive advantage.

While there are literally hundreds of sessions to choose from, I’ve selected what I consider to be the best business and technical breakout sessions across these disruptive technologies.

[For more details on each session, such as full description, location, speaker, etc., enter the session ID number into the session scheduler. Log in required.]

Register now, save $300

And the good news is if you register now, you can save $300 off the registration fee. Simply enter code DSCVRSW when registering to take advantage of the $300 discount.

This session would have a much higher credibility if HP had demonstrated any ability at all to cope with disruptive innovations. Being able to build advanced technology doesn't make you disruptive, nor does simply surviving mean that you're coping with disruption.

What response does HP have to iPhones and iPads -- to the disruption of its PC and notebook lines of business? To App Stores? To fewer documents and picture being printed? To any of the big changes affecting its revenue streams?