How StarEvents started their logo design journey

Company name

5K Traffic Jam

Overview

The Leukemia Research Foundation and StarEvents present the 5K Traffic Jam. This annual run is sponsored by ABC 7 and the start will be televised.

The run is unique in that it takes place on a Thursday night... vs. a typical Saturday or Sunday morning. It will have a great 'post event' party that will feature a stage of live music... food and drink... and all are welcome.

In 1946, when the Leukemia Research Foundation was established to memorialize 12 year-old Sherwin Pessin, leukemia was a well-known but not well-understood disease. For Sherwin, as well as the thousands of other children and adults stricken yearly, there was no hope and no possibility for a cure. Esther Reckles, Sherwin’s aunt, decided to raise money to combat leukemia, in honor of her nephew. His doctor, Dr. Davidson of Mt. Sinai Hospital in Chicago, suggested raising money for medical research.

Understanding that a cure is the only permanent solution to ending the tragedy of blood cancers, this one woman’s crusade motivated thousands to join her efforts to raise money for research. The year 2006 marked the 60th year that the LRF has relentlessly dedicated itself to finding a cure.

Tell us a bit about who you are and the people you reach

Young, Active Runners. The target audience will work in the Chicago Loop. An athletically and philanthropically minded individual that is interested in running an exciting 5K race... in the heart of downtown Chicago.

The race is sponsored by a major television station that televises the start of the race... and gets exposure on a regional level through TV. This race will unite 1000's of Chicago natives and others for an incredible evening.

The race takes place during the work week... on a Thursday evening and features a super-fun evening of live entertainment and great food and drink at the post party. Folks that like to party... want to avoid traffic and race to help a worthy cause.

Requirements

We are looking for an eye-catching race logo that will attract runners. A logo that is crisp, clean, and unique.. and represents the name well.

Incorporating elements and color in the design that can instantly create an image of fun, run, cause, and cure.

This logo is a unique opportunity that will challenge the creative designer... to incorporate elements, including; running elements, musical elements, and caring. Trying to creatively tie in the Traffic element.

Most runs take place in the morning ... on the weekends... This run is in the (early) evening... during the work week... during "Happy Hour" ... during rush hour traffic... along side of one of the most scenic roads in history... Lake Shore Drive!

The venue of the post event party (the Jam part) is adjacent to the Chicago Loop... this is an incredibly busy area... with a couple of million people working in the loop each day.

The logo should be easily recognized... clean, crisp, and unique. The winner's logo will be printed on t-shirts, used in brochures, placed on all media. This is an upscale event that will receive 1000's of impressions!

Note: The attached logo is supplied only for reference. We will add the TV logo... and the Jim Gibbon's information only when needed. It is not to be included in your design. Just the words "5K Traffic Jam".