J. Crew Takes a Bite Out of Beauty

The lippie authority partnered with the retailer to create three exclusive shades of its Matte Crème Lip Crayon that are already available in stores and will hit the site on July 28. As for the shades themselves, Sofie is a pretty petal pink, Lola offers a wash of watermelon, and Edie is a the perfect summer shade of red orange.

“We love their use of color! They are the first natural brand to use high pigment, and it feels like such a natural fit for us,” Tom Mora, vice president of women’s design for J. Crew.

The feeling was mutual. “J. Crew has defined itself as the trendsetter of sophisticated cool. We’re thrilled to have created three electric shades that epitomize the J. Crew girl and serve as the ultimate accessory,” said Susanne Langmuir, founder of Bite Beauty. ”But, it is about more than that; it is about creating a statement look for lips that is truly fresh and beautiful.”