Instagram as a marketing tool

In this age of digital media, social media is leading the bandwagon. Websites and applications like Facebook, Twitter, Instagram, Reddit, etc have become the driving force of digital media. While Facebook has been used extensively over the years, the current digital space is seeing a surge in the use of Instagram. The image sharing application is easy to use and user-friendly which attracts more users to it. Being image driven, along with being content friendly is what makes Instagram a hit among the masses. A large group of the audience that was only using Facebook has now moved on to Instagram

Human psychology is such that an image speaks louder than words to us. As humans we tend to favour a visual message as compared to the written word, which is one of the major reasons for the success of Instagram. In a growing world of business, Instagram is a pertinent marketing tool. From a blogger to a business conglomerate, Instgram has the potential to become a leading marketing platform for all.

Instagram is a game of photographical skills, short and witty messages, and hashtags. Depending on your area of specialization, you can make your Instagram profile as personal as desired. Instagram gives you the liberty to get as creative as possible, so don’t let that go to waste.

Some tips to use Instagram as a marketing tool:

Set up a business account- A business account is different from your normal profile. A business account is open to the public to view and engage with. It also provides you with analytics like your account activity in terms of reach, impressions and interactions, your content details, and your audience details.

Be consistent-Consistency is key. It’s important that the audience knows what to expect and when to expect it. If you post every day, set a particular time to do so. If you post just twice or thrice a week, stick to the same day and time every week. This helps with your content reaching your audience in a timely and regular manner.

Engage- Engage with your followers. They can make or break your account. The popularity of your account depends on how much engagement you have.

Have contests- Holding various contents or giveaways is a sure shot way to not just engage with your audience, but to reach a larger audience as well.

Be creative- There may be scores of profiles selling the same thing you are selling. Show your audience what sets you apart. Tell them why they should choose you through your creative images and content.

Use hashtags- Hashtags are one of the key tools through which your Instagram account runs. They are like the keywords of your content. Use hashtags that are related to your product, but at the same time something that is easy for people to follow. Don’t overdo. Too many hashtags can bury your content.