City of Beverly Hills celebrates 90210 day

90210 Day is, in some ways, the perfect internet holiday. Bored Gen-Xers can surreptitiously browse nostalgic clips of Beverly Hills 90210 in their cubicles, while Generation Y can rouse from their futons, laugh at the early ’90s fashions and pretend that they were old enough to watch the show when it originally aired.

But the city of Beverly Hills sees their irony and raises them one dose of sincerity. The lush LA suburb is capitalizing on the date with “Celebrate 9.02.10 Day” a completely straight-faced event where guests can drink wine and hobnob with the city’s mayor.