CARMEL, IN - (Marketwire) - With its new line of EcoClean™ bird feeders, Wild Birds Unlimited® is revolutionizing the way people feed their backyard birds. Available exclusively at Wild Birds Unlimited, EcoClean bird feeders feature parts that protect themselves against the surface growth of damaging bacteria, mold, mildew, fungus and other microbes.

Wild Birds Unlimited EcoClean technology (patent pending) incorporates Agion®, an antimicrobial agent which is based on naturally occurring silver. Silver is a naturally occurring element that has been proven safe and effective in fighting a wide range of damaging microbes.

When microorganisms come in contact with an Agion treated surface, silver ions are released on demand to the surface of the product to combat the organism. Agion's silver ion technology works against microbes in three ways:

It starves microbes by interrupting the cell's ability to process food.

It sterilizes microbes by not allowing them to multiply.

It suffocates microbes by blocking their oxygen intake.

Some antimicrobial products use synthetic chemicals or volatile organic substances, and these can be potentially toxic and dangerous at inappropriate levels. No such dangers are known to exist for silver.

Agion technology formulations are registered with the EPA, FDA and USDA for a broad range of uses, including food and water contact. And though it is already extensively used for applications in health care and footwear products, Wild Birds Unlimited is the first to use Agion for the hobby of backyard bird feeding.

"We are excited to bring this antimicrobial technology to the wild bird feeding industry," said Jim Carpenter, President of Wild Birds Unlimited. "With EcoClean on the label, our customers are assured that their feeder is inhibiting the growth of damaging microbes on the surface of the treated parts, 24/7."

Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 270 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with their bird feeding and nature products, their expert advice and educational events.

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