celebrating honesty

NAB, an Australian bank, launched a new campaign last year centered around honesty. To drive the point home they set up shop at a local mall's lost and found desk to congratulate honest people who turned in lost items in a really unique and fun way.

What's so cool about this concept is a lot of brands would've ditched the idea because the execution is pretty fast and likely challenging to pull off, but BBDO Melbourne made it happen. Nice work!