R.I. retail boutique opens Alex and Ani shop

CUMBERLAND, R.I. — With Heart and Soul, a Cumberland boutique retail store recently opened a Alex and Ani "shop within a shop" after remodeling a section of its store.

CUMBERLAND, R.I. — With Heart and Soul, a Cumberland boutique retail store recently opened a Alex and Ani "shop within a shop" after remodeling a section of its store.

With Heart and Soul is one of a select few stores given the opportunity to work with Alex and Ani to create a in-store shop, according to Alex and Ani.

The boutique remodeled a 120-square-foot section of its store in September to feature specialized jewelry displays including a branded Alex and Ani Wall of Love. The wall display allows With Heart and Soul customers to share the jewelry company's personalized shopping experience with their retail shoppers.

"Alex and Ani is one of our best selling items," said Doug McManamy, co-owner of With Heart and Soul. "We have seen tremendous growth in the sales of Alex and Ani jewelry and are pleased that With Heart and Soul was chosen as a 'Shop Within a Shop' location. Now we can offer our customers a more unique shopping experience."