3. Have a Sense of Humor

Negan sports a continuous smirk, and he cracks jokes while cracking skulls — without even flinching.

He even calls his prized barbed-wire-covered bat (affectionately named “Lucille”) a “vampire bat” because of how much blood it takes from its victims. Ugh.

As mentioned above, you don’t need to overload your audience with random content that will turn them off to your brand, but DO share your personality wherever it fits.

When people see you having fun, they want to join in on that experience as well, because jokes, laughter, and silliness all tie into the emotion of happiness.

And it’s super important to connect with your audience on an emotional level.

Why is that you ask?

Because according to statistics, brands that connect with their buyers on an emotional level earn twice as much engagement over marketers who try to sell business or functional value.

So for every few tweets or posts that you share that focus on providing value to your customers, feel free to share a funny meme or joke. (Bonus points if it somehow ties into your product or service!)

That way, your audience will connect with you on an emotional level, which will ultimately help you improve sales and build your brand.

What other brand-building tips have you learned from Negan of The Walking Dead?

About the Author

Greg Kummer is a dog-loving, video game-streaming, freelance writer. He's also the founder of Last Light Copywriting, a freelance copywriting service that helps companies build their brand, get more leads, and boost sales with compelling and effective content.