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Sources

Google may be the world’s largest, most widely-used search engine, but that’s not all it is. Over the years, through both homegrown projects and acquisitions, the search behemoth has become a bona fide publisher in its own right.

Not surprisingly, this has created tensions between Google and some of the publishers that rely on its SERPs which drive traffic to their websites.

If Google is a publisher, many argue, how can it play fair when it comes to those SERPs?