What is Marketing?

Some think ‘marketing’ is just a fancy way of saying ‘sales’. Not so. Each are distinct disciplines.

Marketing Is Your Lifeline

Others believe marketing is what they do when they place an ad in a local newspaper or send out a direct mail flyer. Nope, that’s advertising.

There are those who believe marketing is an activity for the Big Boys who have deep pocket resources. Marketing isn’t for the small business. Wrong again. Marketing is for EVERY business, big or small.

And then there are those who think marketing is sleazy or some how unethical. Maybe this stems from obnoxious infomercials for miracle products or from used car salesmen screaming “Buy Now”. But these are just the examples of poor taste in how some companies opt to communicate with their audience.

Marketing isn’t sleazy unless you want it to be.

The answer: Marketing is everything about your business. It is your lifeline with your customers.

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.