DO: Maintain those colours, fonts, style and tone of imagery. This over time builds trust with your audience.

Successful branding is key, and when it comes to marketing well, companies stick to their core message, and they deliver it over and over again.

It sounds boring, but once any company has hit the winning marketing formula for gaining new clientele, they stick to that winning formula. This alone sets their brand message and brand values in stone.

I mean why switch it up with our new thoughts and ideas based on our own inexperience right?

It’s also important to maintain your tone of voice across all facets of your business. This includes your website copy, your blog posts, your email marketing, through to the copy on your flyer and social media posts.

If you speak casually in your copy, stick to that. People will begin to get a feel of the person behind your logo. And they will begin to trust you more and more(which is a great thing!) Because you’re showing up, consistently. You don’t question your message or your brand.

DO: Keep your character in check. Your brand is not bipolar 😉

Brand Consistency Gives you a Better Chance of Getting Recognised, and Remembered

Remember that person who visited your pink and grey coloured website?

Say they are scrolling through Facebook one day, and they notice something that’s red and green. They’re busy scrolling down their feed so it is not recognised and they scroll past it.

But what if it were pink and grey?

Do you think something would have registered and they would have recognised that is was you in their feed? Get where I’m going with this now? 😉

So :

:: Are you maintaining the same colour codes (or hex codes) in all of your marketing efforts?

:: Does your website and Facebook page correlate with each other design wise?

:: Are you maintaining the same fonts on your website as on your Facebook profile cover or flyer design? What about your email marketing?

:: Then there’s backgrounds, textures, style and tone of imagery, and design elements – are they consistent across all facets of your branding efforts?

Marketing your business is a long term game. So it’s a matter of getting in front of people a first, a second, third or twentieth time to prove to them you’re trustworthy and credible.

If you are consistent in your efforts, your people know what to expect of you. And if you keep showing up, consistently with your brand colours, fonts and visuals, you will go from 💜Awareness, to being Remembered 💜

Stay tuned, I am putting together a really easy tool for you that will help you create and maintain brand consistency in your business in my next blog here.

You can join my mailing list to keep up to date with my branding tips! 💖

Until then x

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