The ash from 32.567 cigarettes / Print ad

The ad, designed for the festival Magdalena (not published), draws attention to the dangers of smoking and indirectly links smoking to death. When designing, we have combined ash resulting from smoking, with the one that is an integral part of the urn of a deceased man: we showed the urn containing the ashes of burnt cigarettes. The ad was designed in collaboration with renowned slovenian copywriter.