NEWS

Simba reports sell-out success for Masha and the Bear

The collection of toys launched exclusively with The Entertainer in October, and has seen exceptional sales.

In the last few years Masha and the Bear has gained a huge following in Russia, South East Asia and Eastern and Southern Europe.

In the UK Masha airs everyday on Cartoonito and is a YouTube phenomenon with over 70,000 views a day, taking one of the top spots on the newly launched YouTube Kids app. Next year will also see Masha expand onto Boomerang to complete a TV and digital broadcast platform.

The Simba range includes plush, dolls, playsets and construction, with more new products set to be released market-wide in 2016. Sales will continue to be supported by extensive YouTube advertising and a PR and social media campaign.