Earlier, Barnes & Noble dropped the price of the Nook e-reader to $199 (from $259) while also introducing a new model, a Wi-Fi-only version of the Nook eReader for $149. This Wi-Fi only option should be very appealing, frankly, as I think many people can live without the always-on 3G connection offered by the Kindle and top-of-the-line Nook.

Barnes & Noble is clearly trying to gain traction over the Kindle — and a new Kindle may be coming in August — by starting this price-cut strategy, but the move also indicates that more robust devices like the iPad and even the iPhone are cutting into eReader sales.

Of course, eReaders are new category of product — like the iPad and smartphones — but because they are basically one-trick ponies (just read, baby), many consumers will opt for the iPad’s multitasking force. Nonetheless, I think eReaders are starting to find the right price point and will remain an attractive option for people who love to read. It would be nice if Amazon offers a less expensive Wi-Fi version as well.

Fast Company thinks this pricing issue is a race to the bottom, but I disagree: I think eReaders will continue to be popular, as long as the prices are right. We are getting there.

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Bendable Gadgets

Welcome to Bendable Gadgets, a Bendable Media blog devoted to personal technology. I offer original pieces on popular gadgets and also re-post select stories I've written for other publications (properly attributed). Sometimes I write about parenthood, as I work toward coveted "Daddy Blogger" status. Like life, this blog is a work in progress.

Eric Benderoff

A journalist for the Chicago Tribune, Chicago Sun-Times and several business magazines, Benderoff's personal technology column has been published in newspapers and on Web sites across the country. He regularly discusses personal technology on Chicago's WGN-AM 720 as well as the nationally syndicated First Business television program.