Halfpops Adds New Flavors to Partially Popped Snack Line

PublishedAugust 21, 2014

Halfpops, the partially popped and fully delicious popcorn snack, today unveiled two new flavors sure to satisfy the sweet and savory crowd alike – Caramel & Sea Salt and Chipotle Barbeque. Adding to the wildly popular Halfpops product line-up, the delicious new offerings will hit retail shelves in September 2014. The new flavors join Halfpops’ existing offerings of Aged White Cheddar and Butter & Pure Ocean Sea Salt, which were launched in 2011 and quickly became a snack favorite coast-to-coast.

The new Caramel & Sea Salt and Chipotle Barbeque flavor varieties start with non-GMO corn kernels that are half-popped to perfection and expertly seasoned with natural flavors and ingredients. As with Halfpops’ entire product line, they are gluten-free, have no preservatives, no corn syrup, no hydrogenated oils, and no artificial flavors and are completely nut-free.

The brand’s debut sweet flavor offering, Caramel & Sea Salt boasts Halfpops’ signature satisfying crunch and is seasoned with brown sugar, sea salt, sweet-cream, and accented with all-natural caramel flavor making for a perfectly sweet and crunchy treat. Chipotle Barbeque, Halfpops’ first dairy-free and vegan option is seasoned with real chipotle pepper, paprika, natural smoke powder, sea salt and other wholesome spices to deliver an intriguing flavor for those who crave a spicy kick. Both flavors have only 130 calories per serving and contain zero trans-fat, making for a smart snacking choice.

“Halfpops has experienced significant growth; our year-to-date sales are already up six fold year-over-year,” said Mike Fitzgerald, Founder and Chief Executive Officer for Halfpops. “Since launching in 2011, Halfpops has grown a loyal fan base which is why we are so excited to deliver two new flavor varieties to those who want a healthy, satisfying and unique snack.”

Halfpops are available in 2-ounce bags that retail for $1.49 each, and 6-ounce bags that retail for $3.99. The new Caramel & Sea Salt and Chipotle Barbeque Halfpops are expected to be available in a variety of grocery stores and specialty markets throughout the Northwest – including Costco, Whole Foods, PCC Markets, Metropolitan Markets, Haggen, Central Markets and more – and is available nationwide at retailers in more than 30 states. A complete store locator is available at www.halfpops.com/#storelocator, and product can also be purchased online at Halfpops.com.