MINNEAPOLIS--(BUSINESS WIRE)--The first three in a series of Bully in a Box® iBooks were
introduced today, giving children and the adults in their lives an
impactful new resource for dealing with bullying. The iBooks are geared
toward kids ages 6 to 9, their parents and educators, and aim to open up
conversation and reflection about the topic for this younger,
impressionable age group.

The three iBooks released are called “Stinky Stevie,” “Peter
Pummeler,” and “Katerina Faterina.” Each uses a collaborative
approach where a basic story about the lead character is told, but the
ending and solution is up to the reader. Prompted by thoughtful
questions around the characters, their feelings and motivations, readers
are enabled to discuss the situation, how it should be handled, as well
as why it might be happening.

Says co-author Michelle Tunno, “Bullying is a national epidemic, but
very few resources are available for children between the ages of 6-10
and the adults in their lives. I realized this when my own kids asked me
about bullying. I thought I was prepared, but found myself fumbling
around the topic and tried to give them the best answer I could. I knew
I could have done better and knew I needed to prepare for the next
conversation. Thus, Bully in a Box® was born.”

Tunno and her team of educators, psychologists and parents partnered
with Minneapolis-based TREAT AND COMPANY to create a series of
hand-illustrated, modern-designed iBooks that—in addition to addressing
bullying—encourage and facilitate thoughtful conversations. The iBook
interactions are engaging and entertaining, with animation and sound
effects that come to life with a touch. Three characters tell their very
personal, very relatable stories, allowing readers to choose between
read-to-myself or read-to-me settings.

As a whole, the series offers a toolkit for parents and teachers to
start the conversations that end bullying. “The goal is to not only
provide a resource, but also to empower kids and adults with information
they can confidently use in their lives,” adds Tunno.

Each Bully in a Box® iBook can be downloaded for $1.99. A portion
of the proceeds will go to whatdoyouchoose.org, which supports
anti-bullying campaigns.