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Want to steal this look? We’re offering all the color products you need in a special collector’s set for only $96! Get the set exclusively on UrbanDecay.com/udmostwanted.

Product description

Draw liquid lines so sharp they could cut glass. Our slender brush lays down long-lasting matte, slick and shimmery shades sure to satisfy your color lust.Achieve clean, sharp WATERPROOF lines with shocking ease. The newest addition to our 24/7 franchise is available in a veritable rainbow of long-lasting, highly-pigmented, WATERPROOF color options – shades ranging from matte to glossy to shimmery! (And why would you only buy one? Try them all!) Use the ultra-fine brush tip to create lines that are razor-thin or thick, even and bold. The brush is also short and easy to control, making it ideal for liquid liner newbies. The slim pens are convenient – go ahead and pack 'em all into your makeup bag – and are color-matched to each shade.

Fill Weight: 1.7ml / 0.058 fl oz

Pro Tips

SHAKE before use! (You’ll hear the same sound that most bottles of nail polish make when you shake them.)

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Reviews

Rated 5 out of 5 by codyeve BEST LIQUID LINER!
I've been wearing liquid liner since i'm 12...A LONG TIME! I've used them all. Urban Decay's 24/7 Liquid Eyeliner is the best i've ever tried! EXTREMELY long lasting & doesn't run (I have watery eyes). Comes in a huge variety of colors (I have perversion & sabbath). I LOVE the brush! So many companies now use that felt tip that I hate. I prefer the old school brush. It's very thin, which allows you to create a super thin line or build to a thick line. I find it's EXTREMELY easy to use, but i've been a liquid liner girl for a long time. As with anything, practice makes perfect, but the fluidity of the UD liner you will have a much easier time.
July 27, 2011

Rated 5 out of 5 by Colette Exactly 12-16 hours of awesomeness
This eyeliner is SO great. It's water proof. Easy to put on. Dries almost instantly, isn't so thick it alters the line, and not so thin it takes 10 swipes to get a good line. It lasts all day, and if you fall asleep in it it'll probably be completely gone when you wake (or at least after a shower). I have no complaints at all. As other reviewers noticed it does crack after a long day, but if it lasted any longer, it hurts (as did the other fancy brand that I hated). So if you don't compare the 2, then yes, it does seem that these crack. But taken from experience wearing a more "permanent" liquid eyeliner - Urban Decay got it completely right.
March 7, 2013

Rated 5 out of 5 by BeautyNerd Simply Amazing.
I have two shades, Retrograde and Siren. So far i have not encountered any problems with these. I love them! I'm really, really bad at not messing up with liquid eyeliner, but i finally found a product where its almost impossible to mess up! I love the color variety, I'm hoping to get the pink shade soon. The pigmentation is great, it shows up exactly how its supposed to. Another great thing is that it doesn't smear or flake, if I know that I'm going to be in a hurry the next morning, i actually apply my eyeliner before i go to sleep and when i wake up in the morning I'm basically ready to go! It's definitely water proof, just like it says.
February 21, 2012

Rated 5 out of 5 by Kay13 Truly waterproof with amazing color payoff
I have this eyeliner in Perversion and Revolver and both are great colors. Perversion is a true black (not matte, but does not have glitter/sparkle) and Revolver is a great gunmetal color with nice sparkle added.
Please note that you need to shake the bottle before applying or else you will get color that is less intense and may clump.
This eyeliner does not remove without rubbing, so that means you could literally go swimming with this on and it will not run, fade or smear. I like this liquid liner so much more that the previous UD liquid liner since the old one had a tendency to leave a line on my upper lid.
I cant wait to get Retrograde
August 2, 2011

Rated 4 out of 5 by MakeupJunkie Retrograde
I love this eyeliner, I have Retrograde, the perfect deep sparkly purple! It's not too red or too blue like some of UD's purple pencils, which is why I got it even though I hardly ever use purple eyeliner! :) It's a little difficult for me to use because I am used to sponge/felt tip applicators (this one is a very thing brush), but it wasn't so hard that I spend a lot of time doing it. I just had to draw my line a little slower that usual. I liked how thin the line came out though, it's easier to build on it without making it too thick. I suppose practice makes perfect. I want the sparkly brown one next...and maybe Sabbath (navy blue) too.
August 16, 2011

Rated 5 out of 5 by kmfr This will NOT come off!
I purchased this eyeliner in El Dorado and I love it! You have to shake it up really well before applying, and it applies like a dream with the precision brush. It has a very subtle finely milled microglitter that flashes and sparkles all day long. There is no smudging, no flaking, nothing. It does not come off all day, you could go swimming with this on and will not come off! I actually have to say the one and only bad thing about this is product(and its really not even a negative thing!) is that its really hard to remove. Several swipes of Bi-facil do the trick eventually.
I love this eyeliner! Very much looking forward to obtaining other shades.
March 5, 2013

Rated 5 out of 5 by Celeste1978 Great brightly colored liquid eyeliner!!!
I am completely in love with the 24/7 Waterproof Liquid Eyeliner. I love to wear a lot of bright colors, and since discovering this eyeliner a few weeks ago, I have purchased it in Perversion, Woodstock and Siren. It goes on super smoothly, and gives just a little shimmer. It stays on all day, even when I'm sweating all day at work, but still comes off easily with eye makeup remover. Perversion looks awesome with one of UD's shimmery eyeshadows layered over it, while the bright pink Woodstock and teal Siren fill my need for fun eyeliner colors! I would highly recommend this product to anyone who wants a eyeliner that won't budge until you want it to.
April 18, 2012

Rated 5 out of 5 by KajalCouture The Only Liquid Liner I Can Use
Ok, I admit, using liquid liner does not come easy to me. I have tried drugstore brands, and high end brands and this UD liquid liner is by far the easiest to use. The second time I tried applying it I was able to get a perfect line on both eyes! I really don't know what it is about the applicator, but it is AMAZING!
This liner is also very long-lasting and pigmented. I have to use a makeup remover to remove it at night, but I do that regardless of what I wear on my eyes so it doesn't bother me.
I have the black right now, but I will definitely get more colors because I like using vibrant eye liners. THis is definitely a must-have!
January 31, 2012

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Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 20 years. More

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