Ivan Massey and his family were certainly among the upper crust in 1975. In fact, they rose to the very top in their trade, a fact reflected by them being presented an award for baking the best bread in Britain.

It was a superb achievement for the Massey family firm, Maltby and Coates, which had premises in Grimsby’s Old Market Place. The company had been established for 106 years.

It won the British Baker Challenge Shield at the Institute of Bakers and Confectioners Exhibition, Olympia, London.