Ashleigh Upton

Current State of Social Networks 2011 Inforgraphic

Demographics of social media have been written about over and over. I found this infographic on Mashable.com and thought it took an interesting spin on the current state of social media – specifically the last section about winners and losers.

The changing of technology is something, as users, we just flow with – but if you stand back and look at the business implications and the patterns it is actually quite interesting. For marketers these patterns and trends are important to note because spending time and resources developing communities and followers doesn’t only hinge on your ability to identify where your demographic is online, but also on the assumption that that specific platform will remain popular over time. This may be why the most common platforms for corporations to get involved in are the largest, even though the target markets may not be as direct or relative to their products.