World Wide Stereo Touts "Crazy" Employees in Radio Ads

Philadelphia-area retailer World Wide Stereo is running advertisements on the radio this holiday season touting the secret to its survival amid strong competition: its employees are "crazy people."

In the 60-second ad, World Wide founder Bob Cole talks about how his store has outlasted such competitors as Circuit City, Tweeter and Sixth Avenue Electronics. Why's that? "I do the hiring, and I hire crazy people."

"And by crazy I mean people who live anything and everything electronic. People who know what's out there, know what's coming next, and love to talk about it. Best TV for the money? Ask them- and they turn the tables. They want to know- what do you watch? How big is the room? How many windows? Will you use it for gaming? And so on.. and then they demonstrate. The light, surprise, throw you a curve, show you possibilities, and then boom- you're walking out with a TV way better than you thought possible and bonus- new friends who are, yea, a little crazy."

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