Cabela’s Incorporated, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, will celebrate the grand opening of its Grandville, Mich., store with a weekend-long celebration highlighted by celebrity appearances, family events, giveaways and more.

Grand opening weekend will kick off at 10:45 a.m. Thursday, March 21 with a ribbon-cutting ceremony hosted by Cabela’s executives. Speakers will include Cabela’s Chief Executive Officer Tommy Millner and Grandville Mayor James Buck, among other special guests. The ceremony will conclude with Chad Schearer, host of “Shoot Straight TV,” shooting the ribbon with a bow and arrow.

And that’s just the beginning of the celebration of Cabela’s 43rd retail location across the United States and Canada.

Opening weekend also will include giveaways and events for the entire family. The first 50 customers through the door Friday will receive a Scout tackle bag valued at $14.99. On Saturday, the first 50 will receive a commemorative Cabela’s cap valued at $14.99. On Sunday, the first 50 will receive a Cabela’s gift card valued between $5 and $100. Throughout the weekend, customers 18 years and older will have a chance to enter to win a $1,000 Cabela’s shopping spree.

Family activities will include fish feeding demonstrations at the store’s 6,000-gallon aquarium, 11 a.m., 1 p.m. and 3 p.m. Saturday, March 23 and Sunday, March 24; youth archery instruction, 11 a.m. to 4 p.m. Saturday, March 23 and Sunday, March 24; Dutch Oven cooking demonstrations, 3 to 5 p.m. Saturday, March 23 and Sunday, March 24; and more.

The 88,000-square-foot store is located at 3000 44th St. SW in Grandville. It includes thousands of quality outdoor products, as well as a mountain replica, wildlife displays, aquarium, boat shop, indoor archery range, Gun Library, Bargain Cave, Deli and Fudge Shop.

Hours will be 8 a.m. to 9 p.m. Monday through Saturday and 10 a.m. to 8 p.m. Sunday. To contact the store, please call (616) 682-6700.

Cabela’s has announced plans to open an additional 12 stores in 2013 and 2014.