Breaking news reporter

The managing director of a leading Australian food manufacturer has been killed in a motorcycle crash on the NSW south coast.

Andrew Hipperson was riding in the Jerrawangala National Park, about 30 kilometres south of Nowra, on Saturday afternoon, when he lost control of his motorcycle and crashed into a tree, police said.

Paramedics tried to revive the 51-year-old at the crash scene on Deans Gap Road in Yerriyong, but he was unable to be saved.

Mr Hipperson was the managing director of Australian operations for Goodman Fielder, which has brands such as Meadow Lea, White Wings, Praise, Pampas and Wonder White.

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Chris Delaney, the chief executive officer of Goodman Fielder, said in a statement that Mr Hipperson would be deeply missed in an industry in which he had earned great respect.

“Andrew was a valued member of our Group Executive Team and successfully led our Australian operations for just over the past two years,” Mr Delaney said.

“In previous roles at Goodman Fielder, Andrew was the managing director of our Home Ingredients and Asia Pacific businesses. He was widely respected both within our company but also across our industry.

“Andrew will be deeply missed by all of us. We offer our deepest condolences to his wife and family and the thoughts and prayers of the entire company are with them at this very distressing time.”

Mr Hipperson, who was educated both in Australia and Britain, had worked for Goodman Fielder since 2002, and during that time he attended the senior executive training program at the London Business School.

Until a replacement for Mr Hipperson is found, Mr Delaney will oversee the Australian business.

Mr Hipperson was believed to be riding with a group of motorcyclists when the accident occurred about 1.30pm on Saturday.