Student Stories

Designing for America

02/08/2012

Students involved in the RISD/Brown Design for America studio.

On the night of the 2008
election that ushered Barack Obama into the White House, Sami Nerenberg 07 ID found herself searching for a design outlet to
harness her surging feelings of patriotism. She wasn’t sure what that outlet
would be or do, but she already had a name for it. “That night I decided to buy
the domain names for designforamerica.com and designforamerica.org,” says Nerenberg,
who was teaching at RISD as an adjunct faculty member that year. “And then I
started going around telling everybody I knew about this idea – Design for
America, trying to figure out what it should be.”

It just so happened that
Nerenberg’s friend, IDEO.org Executive Director Jocelyn Wyatt, knew exactly what it should or could be: she knew
of design thinkers at Northwestern University’s Segal Design Institute who had already launched
a project called Design for America (DFA). The initiative – a network of student-run studios working to create
social change through interdisciplinary design – was being led by Segal
Professor Elizabeth
Gerber and a team of design
students. Suddenly, Nerenberg had found her call to action.

Since joining forces with
the organization last year, Nerenberg is now playing a leading role as DFA’s
director of operations. From the handful of students initially involved, the
initiative has quickly gone national and now engages more than 600 students at
eight campuses across the country. In two short years, the studios have begun
to tackle everything from childhood diabetes to the millions of tons of water wasted each year in cafeterias. DFA’s student-led
innovations are also attracting interest across the design world and in the
national media, with recent articles in Forbes and Fast
Company (which featured DFA
students from Cornell on the cover of its October issue).

Growing network attracts RISD students

“Part of what is so amazing about
Design for America is that we work with students in over 60 different majors –
engineers, biologists, psychologists, artists,” says Nerenberg. “I love the
fact that one of the biggest majors of DFA students is ‘undecided.’ We want to
involve everyone in this problem-solving process, and we need those different
perspectives to come up with new and innovative solutions to problems.”

But for Nerenberg, some of
the most exciting DFA news is emanating from the school where she first started
thinking about design for social change: Last year two dozen RISD and Brown
students came together to form a joint RISD/Brown DFA studio in Providence. Led by Annie Wu 13 ID, Sophia Yang 12ID and
Brown Engineering major David Emmanuel 13,
the studio is tackling three projects simultaneously, including one public
health issue that heavily impacts Rhode Islanders: childhood lead poisoning.

“There is a direct
correlation between lead in homes and developmental disabilities, because lead
can damage the neurological system. So it’s a huge issue,” says Wu, who is
heading the studio and working in collaboration with the state’s Childhood Lead Action Project. “Right now we
are focusing on the window or the door as potential areas of counteracting lead
poisoning. So much of lead gets tracked into the home through lead soil on
shoes, for example, which children then come into contact with when they crawl
on the floor. And a lot of lead dust collects along windows as well, so there
are potential solutions there.”

For Nerenberg, whose goal
is to expand the number of studios from eight to 50 by 2015, the commitment by RISD
and Brown is especially gratifying. “It’s really exciting to see my alma mater become
part of the DFA network and see all these familiar faces,” she says. “Probably
the biggest influence on my own views about design was [Associate Professor of
Industrial Design] Charlie Cannon’s Innovation Studio, looking at industrial design from a
systems-oriented, problem-solving view as opposed to a solely product-oriented
view. That was the part of my design education that really opened my eyes, and
I’ve taken huge inspiration from that ever since.”