HBO and Starbucks Salute U.S. Veterans and Their Families with the
Concert for Valor, Live on the National Mall in Washington, D.C.
Tuesday, Nov. 11

Live talent to Include Eminem, Jamie Foxx, Dave Grohl, Metallica,
John Oliver, Rihanna, Bruce Springsteen, Carrie Underwood, Zac Brown
Band, among others, as well as special appearances by Meryl Streep, Tom
Hanks and Steven Spielberg at concert to honor the courage and sacrifice
of America’s veterans and their families

Concert to be Executive Produced by Gary Goetzman, Tom Hanks and
Joel Gallen

NEW YORK & SEATTLE--(BUSINESS WIRE)--HBO and Starbucks Coffee Company (NASDAQ: SBUX) announced today they
will host THE
CONCERT FOR VALOR, a first-of-its-kind concert to honor the courage
and sacrifice of America’s veterans and their families on the National
Mall in Washington, D.C., to be presented live on HBO this Veterans Day,
Tuesday, November 11 (7:00 p.m. ET/4:00 p.m. PT).

The concert will feature a broad array of talent from the worlds of
music and entertainment, including Eminem, Jamie Foxx, Dave Grohl,
Metallica, John Oliver, Rihanna, Bruce Springsteen, Carrie Underwood and
Zac Brown Band, as well as special appearances by Meryl Streep, Tom
Hanks and Steven Spielberg, among many others.

THE CONCERT FOR VALOR will provide a national stage for ensuring that
veterans and their families know that their fellow Americans’ gratitude
is genuine. Millions of people, including veterans, active duty service
members, their families and Americans from all walks of life are
expected to watch the free concert in person or on television, with the
goal of raising awareness for veterans service organizations dedicated
to education, wellness, reemployment and reintegration. The event will
be presented from the National Mall between the Capitol and the
Washington Monument, and HBO will offer its affiliates the opportunity
to open the signal, allowing nonsubscribers to view the special. Former
US Secretary of Defense and Starbucks board member Robert Gates and
former Chairman of the US Joint Chiefs of Staff Admiral Michael Mullen
are serving in an advisory capacity with regard to veterans outreach and
veteran service organizations that will be recipients of concert
donations.

The live event will be executive produced by Gary Goetzman, Tom Hanks
and Joel Gallen, who will also direct. Hanks, who devoted his time and
talent to support the construction of the World War II Memorial, has,
with Goetzman, executive produced such projects as the Emmy®-winning
HBO miniseries “The Pacific,” “Band of Brothers” and “John Adams,” as
well as the HBO music specials “The 25th Anniversary Rock and Roll Hall
of Fame Concert” and the recent “2014 Rock and Roll Hall of Fame
Induction Ceremony,” both of which were directed by Gallen.

HBO chairman and CEO Richard Plepler said, “We are honored to play a
small role to help raise awareness and support for our service men and
women. Their immeasurable sacrifice deserves our nation’s gratitude.
This event will not only celebrate their service, but help remind
Americans of the many challenges they face on and off the battlefield.
We are delighted to join with Starbucks in our mutual effort to pay
tribute to our veterans and those serving in the military."

Starbucks chairman, president and ceo Howard Schultz said, “The
post-9/11 years have brought us the longest period of sustained warfare
in our nation’s history. The less than one percent of Americans who
volunteered to serve during this time have afforded the rest of us
remarkable freedoms – but that freedom comes with a responsibility to
understand their sacrifice, to honor them and to appreciate the skills
and experience they offer when they return home. As many now seek
reemployment, now is the time to offer them opportunities to work in our
communities to do what they do best: solve problems and lead with
selfless service. THE CONCERT FOR VALOR represents a significant and
historic opportunity to demonstrate our country's potential to come
together as a nation, and do right by those who have done so much for
us. They’ve stepped up. Now it's our turn.”

Last November, Starbucks committed to hiring at least 10,000 veterans
and military spouses over the next five years. In April, the Schultz
Family Foundation, co-founded by Schultz and his wife, Sheri, committed
$30 million to support veterans’ transition to civilian life. Schultz is
also co-authoring “For Love of Country,” whichreports on
the sacrifices veterans have made, the bravery and leadership they
demonstrate, and the huge economic benefit and opportunity that
transitioning veterans bring to American communities and companies. The
book, co-written with Rajiv Chandrasekaran of The Washington Post,
will be published by Knopf and available nationwide in early November.
The authors will donate proceeds from the sale of the book to veterans
service organizations. You can learn more about the book here: http://knopfdoubleday.com/2014/10/01/media-center-for-love-of-country-by-howard-schultz-and-rajiv-chandrasekaran/.

HBO has a long history of original programming devoted to supporting
veterans and examining veterans’ experiences from diverse perspectives.
In addition to the miniseries “Band of Brothers” and “The Pacific,” the
network has presented the original movies “Taking Chance” and “The
Tuskegee Airmen,” the miniseries “Generation Kill,” and the
documentaries “Alive Day Memories: Home from Iraq,” “Wartorn 1861-2010,”
“Baghdad ER,” “Section 60: Arlington National Cemetery,” “Crisis
Hotline: Veterans 1” and the upcoming “The Last Patrol,” among many
others.

HBO and Starbucks are proud to present THE CONCERT FOR VALOR with the
support of the Trust for the National Mall. As the official nonprofit
partner of the National Park Service dedicated to restoring and
improving the National Mall, the Trust is committed to preserving the
sacred space where America’s military veterans are honored and free
speech – both spoken and sung – is protected. The Trust will provide
event volunteers and logistical assistance to support the concert and
preserve the grounds of the National Mall.

While less than one percent of American adults serve in the U.S.
military today, there are currently more than 20 million American
veterans. This includes more than 2.5 million 9/11-era veterans who are
facing a range of challenges as they make the transition back to
civilian life.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary
of Time Warner Inc. and the world’s most successful pay TV service,
providing the two television services – HBO® and Cinemax®
– to approximately 127 million subscribers worldwide. The services offer
the most popular subscription video-on-demand products, HBO On Demand®
and Cinemax On Demand® as well as HBO GO® and MAX
GO®, HD feeds and multiplex channels. Internationally, HBO
branded television networks, along with the subscription video-on-demand
products HBO On Demand and HBO GO, bring HBO services to over 70
countries. HBO and Cinemax programming is sold into over 150 countries
worldwide.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with stores
around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in the
experience, please visit us in our stores or online at www.starbucks.com.