Criteria that we have taken into account are: • Consumer validation • Responding to the brief/being on-brief o Deliver an impactful poster on BIG IDEA • Picturing BIG IDEA in the proper way • Fitting to Kinder Bueno brand/world

I am very happy to become one of the winners of this contest. Thanks eYeka for the opportunity to create ideas for global brands.

The challenge of this contest was to create a poster, which would trigger emotions. I got interested to try to create such a poster, but the main challenge was to combine it with a TV, online and offline campaign. This made the task more difficult but at the same time more interesting. I decided to create a concept about the internal changes of a person who eats Kinder Bueno. As you see it gave its results. :) Thank you again!

Thank you for yur participation and for submitting this great entry! Congrats!