Employers Need to Optimize Enrollment Support

Employers Need to Optimize Enrollment Support

Effective communication and optimal enrollment processes are critical for employees to fully understand their benefits options. This is especially important for millennials as younger employees feel the least confident in their benefits decisions. While millennials are the most tech-savvy generation, the majority of them value one-on-one consultations with a benefits expert.

Employers are starting to diversify their decision-support approach with millennials and not just rely on online support tools to provide the individualized support they seek. One-on-one
consultations, in-person meetings, and workshops are just some of the ways for employers reach younger workers.

Employers have a unique role in helping employees from all generations navigate their choices. This will help businesses maintain strong loyalty among employees and continue to attract
top talent in 2017 and beyond.

To learn more about optimizing enrollment support and other benefits trends, fill out the short form below to get immediate access to our Benefits Trends whitepaper.