I had just finished presenting our approach at an important pitch for a global brand day-before yesterday and had now requested the client team to share their feedback. The head of India operations said “We have been meeting other teams who we had invited for the pitch, but this is the first time anyone has shared a presentation capturing Love, Art and Conversations”. The Head of Marketing added, “One of your peers who presented last week asked us who else we were meeting and I shared your name. They exchanged looks amongst each-other and said- They are good.” It is comments like these that continue to guide our path.

We have come to be known as the Conversation Specialists, our social story-telling has found resonance with some of the most valuable global brands whom we work with and hope to work with.

This year, we participated in Industry Awards for the first time and have so far won 10+ awards and certificates of merit between our work on Mahindra – Spark the Rise and Allen Solly, including an e4m IDMA Gold for Integrated work, Gold Sabre, Silver Sabre by Holmes Report, Campaign India silver among others.

Blogworks IndiaAuto Social Index which,moving away from the vanity indices, aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights.

Both of these have been received very well and are quoted heavily in the media. At least two other industry verticals will follow shortly. We want these reports and leader-boards to become ‘currency’ in respective industries.

Also on the insights side we took a leap forward with our new ‘go-to-market insights’ offering, helping clients understand the brand, consumers and markets with a combination of listening, asking and rich profiling.

Our presence in Mumbai is opening up new opportunities for us and allowing us easier access to verticals that we have a key interest in and will add to our growth story strongly this year.
We are constantly moving up on the value curve on one hand, and on the other are now providing comprehensive integrated services on social, search and mobile, ranging from strategy, insights to social content and cutting edge social design.

It would be quite safe to say that it’s not late, to enter our 8th ;).

As the countdown to the general elections begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum and are likely to reach a crescendo as we get closer.

About the report

As the countdown to the general elections begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum. Blogworks Most Mentioned Political Leaders is a monthly barometer of public mood and conversations about the top political leaders on social media in India.

The report for September 2013 has now been released and can be downloaded here:

As the countdown to the general elections begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum and are likely to reach a crescendo as we get closer.

About the report

As the countdown to the general elections begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum. Blogworks Most Mentioned Political Leaders is a monthly barometer of public mood and conversations about the top political leaders on social media in India.

The report for September 2013 has now been released and can be downloaded here:

To build awareness around ISRO’s Mangalyaan, India’s opportunity to be the first Asian country to land on Mars, we created this beautiful infographic and quiz series that helped Mahindra initiate conversations and engagement around the project, and also enabled people to understand the magnitude of the initiative.

Questions such as “Only 16 missions to Mars till date have reached the red planet. What according to you could be the single biggest cause for most missions’ failures?” and “Mars has two natural satellites as opposed to the earth’s one – the moon. What are they called?” were asked to build people’s knowledge about Mars and the project, and generated a lot of engagement.

Blogworks – strategic social media solutions

IndiaSocial – social media open

IndiaSocial™ – India’s largest social media community, aims to bring together stakeholders in the Indian digital eco-system for engagement, sharing, learning and collaboration in a vibrant space – physical and virtual.

www.indiasocial.in

Scenario Consulting

High impact strategy, content and research solutions for global clients.