Get a Gorgeous Glow and Support St. Jude Children’s Research Hospital

On Friday, October 21, head to a Lancome counter and $7 of your purchase will go to support research and treatment of pediatric cancer and other catastrophic childhood diseases.

In its second year, Lancome’s Genes Day is aiming to raise $300,000 this year from the sales of its Genefique Youth Activating Concentrate. So why Genefique + St. Jude? Genefique was the first skincare product to enter the genes territory- it actually stimulates the production of proteins associated with young skin, which means you see an improvement in skin tone, texture and luminosity (in just seven days!). St. Jude is a pioneer in pediatric cancer and its innovative research, including a focus on genetics, has led to an 80 percent survival rate for childhood cancer patients.

Last month, I was lucky enough to go on a trip with Lancome and a few other beauty bloggers to visit St. Jude. Not only were the facilities impressive, but the level of care the young patients get is outstanding. St. Jude’s provides treatment and housing for free and every little detail is taken care of, from interesting designs on the ceilings for children lying in hospital beds to a teen prom complete with donated dresses and professional Lancome makeup artists. It sounds crazy but private donations completely cover the hospital’s $1.7 million daily running expenses.

Me and little Chinmay, working on an art project on my visit.

I was so touched by the hopeful, positive spirit of all the staff, researchers and patients I met at St. Jude. We met with one former patient, Lindsey, who was diagnosed when she was in fifth grade and now works there! She shared her story with us (check out her video of her story)
They’re doing some incredible, life-changing work down there in Memphis and I’m so thankful to Lancome for letting me peek into the workings of the treatment center.

St. Jude’s initiative especially hits home for SELF because we’re focused on supporting those who give back and positively impact the world around them. Our Women Doing Good Awards celebrate awe-inducing women who’ve done everything from connecting soldiers in war zones with their families via cell phones to educating young women about breast cancer. Did you know SELF co-founded the pink ribbon?

We are so excited that SELF’s Beauty Director, Elaine D’Farley was asked to be a part of a video to promote Lancome’s Genes Day. Check it out here:

It might seem little, but the $7 from a Genes Day purchase will really add up, so why not get something for yourself and give to a great cause? Check out the details on the Lancome Facebook page and get shopping!