Volvo's Environment Prize Winner Puts a Price Tag on
Nature

Sweden----Regulatory
News:

“If we don't the destruction of our
natural capital will simply continue”

Volvo:

Gretchen Daily, professor at Stanford University in California, is
convinced that the only way to generate welfare in the long term is
to
put a price tag on the ecosystem. "If we
don't the destruction of our
natural capital will simply continue," says Gretchen Daily
who today
receives the Volvo Environment Prize for 2012.

The Volvo Environment Prize is awarded every year to people who have
made outstanding scientific discoveries in the environmental and
sustainability fields. The award, which is being given today at a
ceremony in Stockholm, goes this year to Gretchen Daily who is
regarded
as one of the pioneers in the drive to chart and quantify the
world's
natural capital.

Gretchen Daily is a professor of environmental science at Stanford
University in California, where her research group is currently
developing methods for valuing nature's various
ecosystem services. She
has published more than 200 scientific articles and texts in the
popular
science genre.

Gretchen Daily is currently in Sweden to receive the 2012 Volvo
Environment Prize. The award consists of a diploma, a glass sculpture
and a sum of 1.5 million kronor.