You have written a great content for your website or your blog, added famous quotes to make it more appealing to your readers, followed all the dos and don’ts of writing an effective content, yet you are stuck with a diminishing traffic without getting noticed the way you desire. Ever wondered what else you could do to add sheen to your content? How could you attract viewers and embark on a long term journey with them? What digital marketing strategy should you adopt to grab eyeballs?

Well today everywhere on web, from social media to general websites, it’s the “pictures saying a thousand words” that are creating waves and writing the success story. Have a great eye pleasing visual to support your content? You have arrived! Congratulations! If not then get one, right now!

Human brain can restore 90% of information that is visual!

Reason enough why more and more people are using Instagram, Pinterest, Facebook and other social media platforms to share images and grab attention proving the worth of visuals in today’s world of digital communication.

When you have numbers to showcase your growth story, then just a jazzy visual will not be enough to portray the facts and figures. What you need here is an infographic.

What is an infographic?

– A graphic or visual representation of information or data in an interesting manner that can boost your content.

What makes a great and effective infographic is one that is clean, clear and easy to follow. The trick is not to cram too much information into them making it confusing for the readers to comprehend and instead of engaging them, you actually drive them away!

Why should you use infographics?

Ability to get shared on digital platformsInfographics if interesting and useful get shared multiple times on internet thus making them popular.

Complex data made easy through visual display
Confusing data or features of a product that otherwise is difficult to understand can be easily demonstrated through rich infographics.

Comparison
Sometimes to compare a product or a service with a competitor, it is easier to use an infographic that can clearly depict the differences. It can help the reader to decide better.

Generating backlinks
Infographics are highly shared on social media platforms and web. This in turn generates useful backlinks.

Increased brand awarenessInfographics can engage the viewers with interesting and useful information. They can be easily downloaded to all kinds of devices and then re-used by sharing. The brand popularity is enhanced and the information has a wider reach.

Increased traffic to your website
Since infographics are widely shared, they drive traffic to your website by direct links or through a call to action.

Having said why infographics are important, the challenge is how to design a great one despite having all the data and information?

Well you could hire an experienced designer to create an eye-catching infographic for you.

DIY – There are a few free online services that allow you to create your own infographics – no design experience needed! Customizable templates are provided and voila! Your infographic is ready following a few easy steps!

Infographics have become and remained so popular that there are critics who have said that this medium would fizzle out. But while Google did take action against unsavvy SEO providers that abused infographics to help build links, quality infographics that deliver on what they promise continue to be extremely popular on social media.

If you’re thinking utilizing infographics to market your own business, it’s worth taking a deeper look at both the benefits and potential downsides of this form of marketing, as well as what it takes to create great infographics:

The Pros and Cons of Creating Infographics

The biggest benefit of infographics is that they can take statistics that might be considered boring and deliver them in a package that makes them interesting. Another major benefit is because most social media users like infographics, the likelihood of this content being shared many times is significantly higher than a standard blog post that only contains text.

The main downside to creating an infographic is it’s nearly impossible to predict whether one will go viral or just be a moderate success. The reason that may be considered a downside is it generally takes the same amount of time to create a moderately successful infographic as it does to create one that ends up being a smash hit. The best way to combat this issue is to commit to consistently publishing 1 or 2 infographics every single month.

The Process of Creating an Infographic

There are a few different ways that infographics can be created. Regardless of how the design is handled, the process usually begins with an idea and then a lot of research. Once all the necessary information has been gathered, the design process can begin. If the person creating an infographic isn’t a designer, they’re likely to use a tool like Venngage or Piktochart. And if a designer is doing the work, they’ll use a program like Photoshop to create the image from scratch.

While tools like Piktochart are empowering for individuals who don’t have design skills, there are definite limitations to this type of infographic. It’s also worth noting that it can still take a long time to create an infographic. So if you’re interested in getting the best result and don’t currently have a designer on staff, it’s going to be best to hire a professional to help you.

This is the syndicated copy of an original article posted at WebStrategyPlus.

If you would like to create an attractive and appealing infographic, you must read this article as this will help you to learn how to create a great infographic following five simple steps. Let’s have a look at them.

Step 1: Find data source

One of the most important elements in creating a successful infographic is a data source. It does not matter how attractive your infographic is. If you fail to provide adequate data in your infographic, it won’t work well.

Now the question is how do you find a good data source? The easiest way is to browse all the blogs and find the one that has adequate data in it. If you fail to find data-rich posts, you need to come up with your own ideas and find relevant data sources.

Step 2: Hire a designer

Everyone has their own creative mind and opinion on how does a successful and great infographic actually look like? However, it is tough to find a designer who can please everyone with his works. You can’t please everyone, but you can try to impress the majority.

Step 3: Create a wireframe

Before you create an infographic, you should form a story with your data points. Each data point should connect the next point. However, you must keep in mind that you can mention only six main points in your infographic or else it will be too data rich.

Once you laid out the data, it is now the time to work with your designer who will think of new ways to represent data in a visual format which is easy to understand. The designer can represent the data through drawings, graphs or visual examples. The data points should be easy to understand. If they are not represented in such a manner, you will fail to create a successful infographic.

Step 4: Choose an attractive headline

No matter how good your infographic is, the title is everything that grabs the attention of people. If you fail to create an attractive title for your infographic, no one will show interest to read it. Therefore, go through the data in your infographic and create an attractive title that looks relevant yet attractive.

Step 5: Promote your infographic

Before you start promoting an infographic, make sure that you embed a code in it so that people can share the infographic on their websites. If you are using WordPress, you can easily embed a code.

Conclusion

Follow these steps and you will be able to create a successful infographic. If you have few infographics that don’t go viral, don’t worry about it as it takes few tries and a little effort to get it done in the right way.