Breast cancer affects so many lives, with almost 50,000 people being diagnosed every year in the UK alone, which equates to 1 person every 10 minutes. Just over 12,000 of those people die from the disease.

This week Wayne Rooney received a slap on the wrists from the Advertising Standards Authority for passing off a blatant advertisement for Nike as a personal tweet. It's the latest in a long line of examples of major companies getting it wrong - and getting caught out - when it comes to 'hidden' marketing on social networks.