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Wednesday, May 6, 2015

As Mother's Day approaches I thought I'd start posting some special
Vintage Ads that reference mothers. I love the Vintage Ads and recipes from Baker's Chocolate that "Tell a Story." They appeared in Life Magazine from 1937-1938. Some of them are so amusing, especially this Ad from February 7, 1938 (and again on June 5, 1939) for Paula's Golden Cream Chocolate Cake. What a period piece! I mean really...just read the headline, "Paula Gives Mother-in-Law Her Come-Uppance." And don't you just love the word "Flibbertigibbet."
Good thing Paula had a mind and talent of her own. And what a saint she
was not lauding her baking skills over her mother-in-law. Such modesty.
Oh puh..lease. I feel like writing 'the rest of the story.' At first meeting, Paula's mother-in-law thought Paula couldn't boil
water.. She was proved wrong when Paula baked a lovely Golden Cream
Chocolate Cake. These 'story ads' say a lot about the times! Of course
Paula couldn't have done it without Baker's Chocolate and her own Mother's teachings!

This recipe really is delicious. The cake is a "cross between a Fudge Cake and Boston Cream Pie." A perfect posting (and baking!) for Mother's Day!