Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More

Stephen Covey always advised to "begin with the end in mind." As I look at the way many organizations approach customer communications, they seem to have lost track of true business goals. They base... View More

As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services... View More

The USPS PCC put together a great "workshop in a box" detailing the most common mistakes in mail piece design and how to avoid them. Some of the most prevalent mistakes in the industry are:The 10 mo... View More

With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations... View More

Direct mail remains a popular and valuable marketing channel, especially when it’s part of a well-coordinated multi-channel campaign. Marketers have broad options when designing their direct m... View More

We’re still months away from any notification of a 2017 price increase, but the USPS has already announced its plans for mailers to save money next year. With postal prices already a big cost... View More

Every month, like clockwork, your organization has a prime transactional opportunity with a captive audience – your customer. Whether print or digital, your company has the opportunity to interact... View More

The Postal Regulatory Commission (PRC) approved the USPS 2016 promotions calendar in mid-December, which will give mailers 5 ways to achieve postal discounts next year. These discounts will be o... View More

By helping clients implement best practices for higher-value communications — such as making mail more colorful, interactive, engaging and integrated with digital communications — leading mail... View More

This latest technology blends the printed document with accessibility. Last month I discussed the need to provide Accessible Documents to your customers that request them. In the past this has meant sending... View More