Rumours that Spotify was about to shell out $200m-plus on podcast production company Gimlet Media were correct: the acquisition was announced today. But Spotify is also buying a second company, Anchor, which makes an app that people can use to create their own podcasts.
The value of the acquisitions has not yet been announced (Spotify may be pressed on that in its earnings call this afternoon, following the announcement of its Q4 financials.)
CEO Daniel Ek did publish a blog post outlining the grand strategy behind these acquisitions: Spotify’s push in to podcasting.
The post Spotify buys podcasting firms Gimlet Media and Anchor appeared first on Music Ally.
Source: Music ally