Adnexa

An open digital platform for reaching individual airline passengers with custom-made advertising campaigns

Ancillary revenues are increasingly providing financial stability to airlines across the globe. Seeking to stabilize that revenue source further, we have developed Adnexa as a customizable digital platform for airlines and advertisers, which neatly matches the advertisers’ specific target audiences to the various passenger profiles of the airline.

Adnexa offers a transparent bidding mechanism where the advertiser can select its passenger segments and choose routes; these are then matched with anonymized passenger data provided by the airline. Once the advert is approved and the bid submission successful, the process is fully automated. It makes use of all potential channels – booking portals, boarding passes, in-flight entertainment etc. – to maximize the desired reach.

Adnexa is open on the demand side, i.e. it makes an airline’s entire inventory available to any interested advertiser willing to bid for finely targeted travelers’ attention.

Adnexa for airlines

Adnexa maximizes your ancillary potential by turning passenger data into profit, in just a few simple steps:

Step 1: Integration

Adnexa integrates with your airline’s inventory & central reservation systems. Thus it knows who travels when, where and whether for business or leisure.

Step 2: Customization

The airline chooses how these passengers will be addressed. You select the channels for ads – the printed/mobile boarding pass, your web page, the confirmation emails, your mobile app etc.

Step 3: Ad Approval

The airline screens and filters the ads that the advertisers submit. You can vary and fine-tune your preferences as needed to control the type of content your passengers get exposed to.

Step 4: Monitoring & Reporting

You can monitor which ads are being shown to your passengers and how much revenue your airline gets per impression. This then directly translates into total revenue from ads, shown as earnings per day / week / month.

Adnexa holds no risks, just great benefits for airlines:

Steady revenue stream potential through a fully automated platform

A highly effective use of passenger segmentation data – Adnexa is among the most precise targeting instruments available today

Adnexa for advertisers

The system makes the available space highly profitable for advertisers and highly relevant to passengers, improving their experience.

86% of passengers fly in a positive mood and are likely to be receptive to ads

8+ is the number of times that passengers on a return journey look at their boarding passes

85% of passengers wish to be notified of their flight status digitally, which opens frequent windows for advertising

67% of passengers prefer in-flight connectivity over food and beverage on their flight, a zeal that can be sustained by appropriate advertising

REACH THE RIGHT CUSTOMERS AT EVERY STEP OF THEIR JOURNEY

Adnexa is a cloud-based platform that allows you to serve ads to an airline's passengers using very precise criteria. It enables you to reach just the types of travelers you want, with ads you want, right when you want.
Accessible online, Adnexa is always available, highly intuitive even for first-time users, allows great precision in campaign management, scales with ease if needed, and requires only minimal effort, in as few as seven simple steps:

Step 1: Create an account and log in

Fill in your company data, create your company profile and log into the system.

Step 2: Create a campaign

Create a campaign and add one or more ads. Make choices for all control factors. Keep track of your balance.