More than 50,000 resources to find what you need for your next event.

25 Marketing Ideas From Summer Music Festivals and Concerts

CHICAGO
From hosting a concert with product samples—or giant, plush Pop-Tarts—to setting up an activation on festival grounds, brands found plenty of ways to engage music fans this summer. Here's a look at clever marketing ideas at events ranging from Lollapalooza to the opening of a new Sunglass Hut.