Monthly Archives: February 2017

Law firms that market their legal services must consider a wide range of strategies in order to gain visibility, generate website traffic, and convert prospects into paying clients. The competitive analysis is a fundamental step in learning about the marketplace and developing effective marketing solutions that produce lasting results. By analyzing your competitors, you gain…

Today’s marketing strategies present a wide range of options for law firms to generate greater visibility for their services and acquire new clients. But your marketing budget may not let you leverage the available tools that are at your disposal. More importantly, recognizing the strategies that provide the greatest return for your law firm makes…

Today’s online users have a growing number of platforms to engage with businesses and each other. But it can be difficult for law firms to develop effective marketing strategies if they don’t know what platforms work best for their businesses and the clients they serve. The use of multiple devices further complicates this issue and…

Creating content that compels your audience to purchase your legal services is an ongoing endeavor. Content gives your audience the information that solves their legal needs, positions your firm as an industry leader, and improves search rankings. New marketing strategies require new messages in the form of advertisements, articles, social media activity, and other forms…