Business News

Written by: Farmers Guide

Posted: December 27, 2017

40th anniversary celebrations for popular handler range

JCB Agriculture is celebrating a major milestone in its long record of innovative machine design and engineering – the 40th anniversary of the Loadall telescopic handler – by exhibiting a special limited edition 541-70 Agri Pro at the LAMMA show, Peterborough in January 2018.

This distinctive machine has a yellow bordered black engine cover, and the rear of the heavy-duty chassis is also painted black, while ‘JCB Loadall 40’ graphics on the boom and engine cover highlight the significance of the special edition.

The same special graphics are also be available on a limited edition version of the new Loadall 560-80 Agri Pro and the high-level specification of both machines includes normally optional bright LED road lights as standard.

JCB Chairman Lord Bamford said: “When we launched the Loadall in 1977, we sold just 64 machines that year but we were very confident that the telescopic handler would grow in popularity simply because it made jobs so much easier on construction sites and on farms.

“The concept soon took off and the faith we put in the telescopic handler four decades ago has been repaid. It’s wonderful to celebrate 40 years of success of the Loadall with production hitting historic levels.

“I’d like to congratulate everyone around the world who has contributed to this success over the past 40 years. We must now look forward to the next 40 years and build on what has been achieved so far.”