With the Tourist SIM, tourists can benefit from 20% off four Uber rides, access to discounted prices on a number of popular UAE attractions through the Entertainer go app and 50% off Dollar car rentals and 30% of their specialty range of vehicles.

Furthermore, for AED55 customers will be able to stay connected with 20 flexible minutes, 200 MB data and 20 flexible SMSs.

Fahad Al Hassawi, chief commercial officer, du, said: "At du, bringing the UAE to life for tourists is important to us, and is one of the main Economic areas that the UAE is focusing on in order to diversify the economy and fulfil the Tourism 2020 Strategy.

"We wanted to focus on providing exclusive benefits and added value to tourists through our Tourist SIM. Now visitors can engage and enjoy many of the sights and sounds of the UAE and really get to know our wonderful country and culture."

du's Tourist SIM is available for tourists and business travellers and it is valid for 90 days. With the app, tourists can take advantage of a number of offers, including a romantic dinner in the Marina on a traditional local boat, the double-decker bus touch in Dubai and activities for children, such as a full day ski pass at Ski Dubai.