Pages

Thursday, May 7, 2015

World Wisdom: Breyers® Ingredient Sourcing

Disclosure: I received complimentary products to facilitate this post. All opinions are my own.

Breyers®
recently announced its next step toward meeting the quality preferences of
today’s moms. The company revealed it’s now the largest packaged
U.S. ice cream brand to source only milk and cream from farmers who
don’t treat their cows with artificial
growth hormones*.

The
entire Unilever ice cream portfolio – including Fruttare®, Good Humor®,
Klondike®, Magnum® and Popsicle® Brands – will follow the Breyers® lead
and transition to sourcing milk and cream
from cows not treated with artificial growth hormones in 2015, making
Unilever the largest ice cream manufacturer in the world to make this
commitment.

As part of the Breyers® quality commitment, the brand also launched a new initiative with the
Rainforest Alliance,
an international nonprofit working to conserve biodiversity and ensure
sustainable livelihoods. Through this initiative, all Breyers® vanilla
will come from sustainably sourced
and Rainforest Alliance Certified™ vanilla beans from Madagascar.

The
brand’s sustainability commitments are an extension of its longstanding
dedication to quality. For example, Breyers® Natural Vanilla ice cream,
America’s favorite vanilla, contains
only five ingredients, such as fresh cream, sugar and milk.

I recently got coupons to try many Unilever family treats, including Breyers®, Fruttare, and more. They're brands that have been around for a long time, with great flavors and a selection that's sure to have something for everyone. Although I'd love to see them go farther in their commitment to sustainable living, these are steps in the right direction from a mainstream company!

*Suppliers
of other ingredients such as cookies, candies & sauces may not be
able to make this pledge. The FDA states that no significant difference
has been shown between
dairy derived from rBST-treated and non-rBST treated cows.

About the Breyers® Brand

For
more than 140 years, consumers have enjoyed the great taste of Breyers®
products, available in over 50 delicious varieties, including Natural
Vanilla, which is America’s No. 1 Vanilla
ice cream, and Coffee, Mint Chocolate Chip and Natural Strawberry.
Breyers® products are available in grocery stores nationwide for the
suggested retail price of $3.99 - $5.99.

About Unilever United States, Inc.

Unilever
is one of the world’s leading suppliers of Food, Home and Personal Care
products with sales in more than 190 countries. Working to create a
better future every day, we help people
feel good, look good and get more out of life.

Our
ambition is to double the size of our business, while reducing our
overall environmental footprint (including sourcing, consumer use and
disposal) and increasing our positive social
impact. We are committed to helping more than a billion people take
action to improve their health and well-being, sourcing all our
agricultural raw materials sustainably by 2020, and decoupling our
growth from our environmental impact. Supporting our three
big goals, we have defined seven pillars, underpinned by targets
encompassing social, environmental and economic areas. See more on the
Unilever Sustainable Living Plan at
http://www.unileverusa.com/sustainable-living/.

Unilever
employs approximately 10,000 people in the United States – generating
nearly $9 billion in sales in 2013. For more information, visit
www.unileverusa.com.