How WCCC started their logo design journey

Company name

West Coast Cleaning Crew

Overview

I am a business man and entrepreneur that helped run a large manufacturing company making golf clubs and orthopedic implants. I left the corporate world to start my own businesses. I have one and am starting another.

I would like to start and grow a cleaning service company that competes against other top tier maid services (franchises and larger private businesses) like Mollymaid, The Maids, Merrymaids, etc. as well as compete with commercial cleaning service businesses. We are not trying to compete with the lady off the bus.

I would like to project an image of being professional, trustworthy, reliable, clean, and organized.

Tell us a bit about who you are and the people you reach

Middle to upper income families and single person residences. We want to cater to people that are professionals with busy lifestyles.

Also we will target businesses (not small retail shops).

Requirements

Looking for a professional looking, clean, modern logo. It should be simple and easy to read, not too busy, but also warm.

As I mentioned earlier, I would like to project an image of being professional, trustworthy, reliable, clean, and organized.

I am considering using a minor nautical theme on the web page with a faint picture of a yacht in the background but am not sure yet about the boat. The color theme will be Blues (navy and light) or similar, beige, and white (Typical colors crew members wear). These will be the primary colors of uniforms and the web page. Please feel free to try a few ideas incorporating this theme. However, I would like to see logos without this theme.

1. No Cartoons
2. The logo/identity design should be one that when resized will still look awesome and clear on websites, standard size business cards, postcards broshures, letterhead etc.
3. The files we will require are:?
Print file format - not sure, i am planning on marketing and advertising.
Web file format - jpeg version and layered RGB file in photoshop
4. Please use original designs only.