Jun 1, 2010

So You Have Digg Traffic... Now What?

Whenever your site submission is Dugg, traffic is almost often guaranteed. You will see a spike in your traffic statistics at each Digg in favor of your site. But Digg traffic is short-lived. Visitors click your link from Digg. They explore your site, find it nice, and then leave.

But when you have prepared your site in advance and placed certain traffic-maximizing elements in place, fleeting Digg traffic can be turned into a consistent visitor base for your site.

Here are these traffic-maximizing ideas:

1. RSS subscriptions. Digg visitors to your site should see an RSS subscription option. Website owners often note a surge in the number of RSS subscribers after each Digg. With continuous digging, new subscribers are added to your subscription list.

2. Attractive content. Digg-sent visitors should find the content useful and worthy of a come-back. When they navigate the site, make sure each page carries the same good content.

3. Email newsletter opt-in. Setup an opt-in form for Digg visitors to sign up on and subscribe to your regular newsletter. It should be optional, and the only persuasion for them to sign up is making your site as impressive as possible.

4. Blog comments. Users will perhaps leave comments on your blog postings. When they do, encourage conversations to take place by replying at once. Keep the conversations going for as long as possible, engaging the commenters and making return visitors out of them.

To really benefit from the flood of traffic Digg sends your way, your site should be prepared to maximize it. Otherwise, Digg traffic is in danger of being merely wasted traffic.