Now in its 28th year, the AMMAs recognise excellence in multicultural marketing and communication.

Says Ray Williams, minister for Multiculturalism: "With diversity being one of our State's major assets, multicultural marketing is no longer optional, it's a must. No brand or business should risk ignoring our multicultural identity.

"The competition this year was fierce and the caliber of finalists is
exceptional. I want to congratulate each finalist and commend them for
their creative and pioneering work."

The AMMAs recognise a
range of campaign categories including sport, business excellence,
public sector, arts and culture, and communications among a few. A
People's Choice Award will also be awarded on the night.

Finalists
demonstrated exceptional advertising and multicultural marketing
campaigns, which promoted cultural diversity across Australia's
corporate, community and public sectors.

Winners will be announced at a national gala ceremony at the Sydney Opera House at the end of the month.