Effective web developers know their craft inside and out. They have the ability to turn ideas into reality and create long-lasting assets for business owners. With so many independent developers posting on job boards, how do you determine which developer to use? The answer might surprise you. While quick turnaround time is convenient, a developer’s ability to design a site that supports your goals is more important. You want a...

Most businesses rank email lower down in their grand scheme of marketing and outreach. While that’s okay, startups that started with email have fared better, faster. Why? Email is instant, gets you closer to your target market faster, and is easy to manage/test/analyze.

Although crowdfunding skips the gatekeepers of traditional financing, it’s not a push-button approach to getting fast cash. Offering t-shirts for $25 donations won’t get you far. You need a compelling pitch and a marketing campaign that generates targeted traffic.