Neiman Marcus to equip associates with smartphones

By Marianne Wilson

New York -- Neiman Marcus is equipping all of its 4,000 associates at its full-line stores with smartphones in an effort to better serve customers, company executives said on the retailer’s recent conference call with analysts.

Neiman’s executives also said the company plans to remodel it stores on Michigan Avenue in Chicago, and in Bal Harbour Shops, Bal Harbour, Fla.