Driving change

UBER

CLIENT NEED
UBER enlisted Jones Public Relations (Jones PR) to manage a grassroots campaign to stop state Senate legislative efforts from causing government overreach and increased insurance regulation. SB 436 threatened to prevent UBER from operating in Oklahoma. Jones PR also promoted the passage of HB 1614, which would benefit companies like UBER.

CHALLENGE▶ Coordinate special features, op-eds, radio segments and letters to the editors▶ Recruit community leaders whose members participate in or are supportive of ride-sharing▶ Encourage individuals to tell their legislators to vote against SB 436 and for HB 1614

OUR STRATEGIC SOLUTION▶ Coordinated efforts focused on earned media through strategic media placements▶ Recruited community leaders whose members supported UBER▶ Received letters of support for UBER and opposition to SB 436 from the former Chairman of the Oklahoma State Republican Party, the Community Development Manager from Arthritis Foundation, the State Director for Americans for Prosperity and the President of the National Down Syndrome Society

POWERFUL RESULTS▶ SB 436 failed, allowing UBER to continue operations in Oklahoma▶ HB 1614 passed, making roads safer for UBER and its users▶ Placed op-eds and letters to the editor in top Oklahoma papers▶ Local TV station KFOR ran a segment featuring the two bills