Black Friday Cyber Monday: It’s time to prepare

So, it’s quite possible you haven’t carved your first pumpkin yet, but it’s time to start thinking about the Super bowl of retail: Black Friday Cyber Monday (BFCM). Black Friday, Small Business Saturday, and Cyber Monday are all wonderful opportunities for your e-commerce business to make money.

Last year, Shopify merchants around the world collectively sold over $1 billion during Black Friday Cyber Monday. But in order to take full advantage of this shopping spree, you need to be prepared.

Black Friday Cyber Monday: It’s time to prepare

Start planning now.

You need to prepare your online store for an influx of traffic, sales, orders to fill and support requests. And while all of that can feel overwhelming, if you get a jump on the preparations now, you’ll handle the event like a champ.

Shopify has updated their annual BFCM Toolbox and checklist which will help you take advantage of the biggest opportunities and side step issues.

Things you’ll want to do now to prepare:

Reach out to already existing customers and tell them about your upcoming sales event.