As a lawyer, you know a thing or two about complexity and nuance. That doesn’t mean you want to spend more time than you need figuring out how to make your online marketing work. After all, even lawyers need a break! Fortunately, search engine optimization (SEO) for law firms isn’t difficult to understand or implement. It can take some time, though, so you might think about hiring pros to implement this marketing strategy. Here’s what you need to know! Lawyers Should Claim Their Business on Google Google My Business isn’t just for plumbers and local boutiques. As a legal professional, you should absolutely claim your listing as well. This means…

The disability community in the US has been actively fighting for their rights to accessibility long before the Americans with Disability Act (ADA) was signed into law. However, ADA compliance is something that started going mainstream in the past few decades, with the corporate world, as well as local, state and federal governments at the forefront. ADA compliance in and of itself has made huge strides and milestones in the past couple of years. Today, 99.99 percent of businesses are required [by law] to be compliant with ADA regulations. They have to ensure that their facilities and services, including digital assets (website, software, mobile apps, etc.), are accessible to all.…

2019 is in full swing and along with it are a new years worth of SEO strategies and techniques looking to make an impact. As we see in every new year, SEO is an ever-changing sector that continually grows and adapts to fit the demands of advancement in Internet marketing. While it’s true that many SEO tactics remain useful throughout the years, each year will have an individual set of trends that will allow you to ensure that your website remains relevant and optimized. Among many of the important trends in SEO this year, there are three specific strategies that will likely become more important over the course of the…

Yesterday we already gave an introduction to making money with Google AdSense and WordPress. You now know how to create an AdSense account and how to place ads on your WordPress site. But you will undoubtedly still have a lot of questions. In this article, we will answer the most frequently asked questions about Google AdSense and WordPress. Google AdSense is a Google advertising network that offers anyone with their own website or blog the opportunity to earn money by displaying advertisements on their site. These advertisements are determined by Google, based on both the content of the website and the visitors. A significant advantage of AdSense is that you…

Are your rates visible on your website? Many organizations are cautious about this, but lose sight of the importance of their potential customers. Those who have come into contact with inbound marketing or online lead generation know: to generate leads via the website, offering educational content is indispensable. This does not necessarily mean to go into in-depth (technical) knowledge for which you have to produce an e-book of 30 pages. Just start by asking the sales and customer service staff what the most frequently asked questions (FAQs) of leads and customers are. And yes, guess three times what the most commonly asked question from your potential customers will be… Quanta…

Earlier this week we already explained how you could make money with Google AdSense and WordPress. But there are, of course, many more ways to get better financially using WordPress as a starting platform. Today, we are going to talk about how you can set up a WordPress review website. Why create a WordPress review website? What is the first thing you do if you want to order something online that you have not purchased before? Most people look for online reviews of the product in question, to see what others have to say about it. Even though we live in an era where every other review that was published…

YouTube Kids is now also available in some countries in Europe, since February 2019. With this protected version of the video service, children can watch (more) online video safely. Fantastic, because children deserve high-quality content within a safe environment, right? But the fact that YouTube Kids is highly committed to filters and checks does not relieve parents of the responsibility to watch and engage in the conversation. So, let’s have a closer look. How safe is YouTube Kids? How do they check all those thousands of videos? And can you – as a parent – rely on the technology of large platforms? 1. What is YouTube Kids and how does…

Image source: DarkWorkX Is your office looking a bit drab, uninspiring, or even unprofessional? Have you produced key signage by tacking sheets of printed paper to the walls? Can clients easily find their way into your building – and do employees feel that they’re working somewhere that feels like a “real” office? If not, printed aluminium dibond signs might be just what you need. They’re half the weight of traditional metal signs, because they have a plastic core, and quality dibond signs such as these ones from Nonstop Signs won’t bow or bend. Whether you’re looking for tradeshow displays, signage for your building, employee notices, or just something to make…

Soon we will file a tax return again. But what value do you give as a Bitcoin investor than for investments in cryptocurrency? Or perhaps more important: in which box of the tax system do you give up your assets? In this article, I explain the tax side of trading in Bitcoin and Altcoins, yet I will leave out the VAT aspect. Bitcoin is, after all, not taxed with VAT. Bitcoin share price on January 1st. The Tax Authorities require you to note the value of your crypto portfolio on 1 January at 00:00 and you give this up before April 1st. You do not yet mention the price and…

“Socials make us better storytellers,” said Eleni Stefanou, Social Platforms Editor at The Guardian. “It makes us think about who we are, about how we are of added value for the public and society and how we can make good content, a beautiful story about it.” Content that is not created to create, but which is actually relevant. Content that people consciously search for. But how do you do that? How do you develop content that binds, which is engaging? Last few months, there were quite a few inspiring talks from brands and organizations that shared their learnings, successes, and tips. I put the five most important tips of the…

The Japanese clean-up guru Marie Kondo has sold millions of books worldwide, and her hype on Netflix brings the hype back on track. According to her philosophy, you can only keep stuff that sparks joy: things that make you happy. You have to say goodbye to the rest. Let us apply that principle to our digital content. Is your website still that inspiring place that really makes people happy? Do your visitors have a reason to love you and follow you? Do you still spark joy? A lot of people do not a great spring cleaning anymore, but the first spring sun is a good time to get the broom…

At the beginning of this century, we only did two things with our mobile phone: calling and texting. And maybe calculate something with the built-in calculator. Nowadays, the mobile device looks more like a Swiss army knife: it can be used almost anywhere and for anything. The mobile device gives access to a large number of channels, varying from e-mail and push messages to websites and apps. And of course, you can still call. With all these opportunities at your fingertips, how do you elevate your mobile marketing strategy to a higher level? Consumers nowadays use many channels simultaneously during their own, self-directed customer journeys. They decide for themselves how…

JavaScript is a powerful scripting language where you as a WordPress developer can do a lot. That is why in this article we will discuss 15 handy JavaScript libraries and sources that you undoubtedly can use! 15 JavaScript libraries and sources 1. BackBoneJS You probably know that messy code can have a negative effect on both your work and the user interface. This library is not called “BackBone” for nothing; it has been developed to provide developers with an easy way to use models to streamline and improve their code. More info 2. Boba.js Boba is the JavaScript library for Google Analytics integration on your WordPress website. More info 3.…

In two days, exactly one year ago, I started my Bullet Journal, and still I am as fond of this system as I was on that first day. On the internet, there is a lot of nice information to find, but to filter out what you really need can be difficult. That’s why today a blog post with all the things you really need to start a Bullet Journal and some things that you absolutely do not need (but which are secretly very nice). The Bullet Journal stuff that you really need? To start with your Journal, it is useful to have something to subscribe first. This can theoretically be…

How to write the perfect blog that delivers customers? How do you get 45 new, extremely enthusiastic LinkedIn connections in 2 months? How do you make your list grow 200% in the same period? How do you make people see you as an expert? How do you make your blog go viral and how do you inspire people to call you to work with you? The secret key is: blogging. Regularly writing an inspirational recruiting blog post does wonder for your business. How? Before I go to the tips about writing the perfect blog post, first a few sage thoughts about blogging. A blog is never a covert advertising leaflet…

How does social media work, at the beginning of 2019? What do marketers spend their time worldwide and what are they struggling with? In this article, I will share the most striking results from the latest Buffer research. Buffer ( a well known social media tool) researches social media every year. The company questions how marketers worldwide think about social media, what works, and how the industry changes. 1842 marketing professionals participated in the 2019 edition. The ROI of social media Striking: 58.8% of marketers in the survey call social media marketing “a very important” part of their marketing strategy (and 30.5% “somewhat important”). Nevertheless, 19% of respondents still have…

Have you noticed that on social media you increasingly come across videos from companies and brands? As a campaign, in stories, as a sponsored or private message… Video marketing is on the rise, and more and more marketers are embracing this marketing form. What are their experiences with video? Where are opportunities? And what are their tips? Research into video marketing These questions are answered in the following infographic. They researched 500 marketers and asked them about their experiences and tips regarding video marketing on social media. The results are processed in the visual below. Satisfaction with the effect of video Marketers say they are very satisfied with the impact…

Are you looking for the best auction plugins for WordPress? With the right plugin, you can turn your WordPress website into a cash machine! Whether you want to build a small auction website or the next eBay, with these 7 auction plugins for WordPress you can undoubtedly go for it. Auction plugins for WordPress 1. YITH WooCommerce Auctions YITH WooCommerce Auctions is one with a wide range of features that would make eBay jealous! You can not only set up auctions with your own product catalog but also offer affiliate sellers the possibility to add products to your online auction house. You can then receive a percentage of the sales…