Edit This Favorite

With Netflix's Super-Deal with Ryan Murphy, How Will TV Keep/Lure Talent?

Ryan Murphy’s overall deal with Netflix, set last week, takes the “9-1-1” and “American Crime Story” creator away from 20th Century Fox Television, the studio he called home for a decade and a half. Its announcement had at least as much shock-and-awe value as Netflix’s move last year to lure “Grey’s Anatomy” creator Shonda Rhimes away from ABC. And it proved that traditional TV’s creative standard-bearers face a moment in which they appear unable to stop their digital challengers from poaching top talent at will...

In such an environment, with so many signs pointing to a shift in power away from traditional television and toward a streaming future, it’s inevitable that many top creators will move with the flow.

“You see that people like Shonda Rhimes and Ryan Murphy are going over there,” [media consultant Brad Adgate] said. “Why wouldn’t you sit and listen to what people have to say? And if there’s more certainty and more money, why wouldn’t you take it?”