Online Business TV

yBC’s core business is creating engaging, editorial-style business tv and distributing it online via a network of networks.

A YouTube partner, since 2007 we have produced over 9500 videos for leading brands and experts. We own and operate multiple online business tv channels that run on editorial lines, and we also operate as a digital marketing agency, producing and distributing digital content for clients on a fee paying basis.

The online business videos that screen on our business tv channels include, where relevant, our clients’ content.

But we also make a point of covering non-client stories and perspectives to ensure our channels feature the right mix of clever experts and successful brands, the kind of people who can give our viewers business tv packed with inspiration, insight and actionable advice.

“The popularity of business tv isn’t being ignored…”

Watching video on the internet is now the #1 web activity, followed by Facebook and then Internet banking. This trend looks set to continue as more people get online, more companies understand digital media and the available bandwidth gets better.

And with the advent of iPads, large screen smart phone and fast connections, businesstv on mobile is also no longer problematic.

Here are a number of business tv facts.

77% of consumers consider companies that create online video as more engaged with customers (Animoto, Survey – ‘The power of video‘, December 2013)

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing. Location: The Long Room, Lord’s Cricket, Ground Central London The 2017

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation