Under the present practices, the objectives and activities of socially oriented projects have rarely been specified with enough clarity and concreteness. Alternatives have been insufficiently presented for consideration by top management. In a number of cases, the future costs of present decisions have not been laid out systematically enough and system analysis has had too little effect on budget decisions. To help remedy these shortcomings, the cost-effectiveness planning system is being processed for possible use in educational communications. This paper presents and illustrates this system and some of the implications of implementing it. (Author)