The Meaning of Technology in Services and Hybrid Services

February 5, 2017 1:30 PM - 5:00 PM

Location: SVA 132 – 3rd Fl, 305E

Are you prepared for the new design challenges? Do you understand the impact of the emerging technology like IoT, embodied, location-based, and hybrid interactions? Have you heard about Pokemon Go? What about Beacons?

Technology in the physical environment can be the elephant in the room when badly implemented. To better understand how well technology fits into different physical environments, it is necessary to discover the right moment to bring digital to the user journey.

In this workshop, participants will explore the role of technology in places. Firstly, participants will be introduced to a framework inspired by the User Experience Hierarchy of Needs model (Stephen P. Anderson, 2011) to understand the different focuses designers can have when creating a user experience lifecycle journey. Secondly, it will be presented tools to help them to visualize how technology can play a meaningful role in hybrid environments. Lastly, considering the first and second sessions’ insights, participants will learn how to maximize technology’s role by understanding the possibilities and limitations of a technological layer and how it can enhance, expand or deepen the engagement.