Don’t be cheap with listing photos.

You know that listing photos are essential to selling a home. That’s why it’s crucial to do them right! Great listing photos can make potential buyers fall in love before they even set foot in the home — and bad listing photos can make even the most beautiful home look less than ideal. Studies even show that the listing photo is the first thing that hopeful home buyers look at when they view online listings — and 92% of homebuyers use the internet to house hunt. So why do so many people shoot themselves in the foot when it comes to listing photos?

Don’t Go DIY

Smartphone cameras have come a long way, and even point-and-shoot cameras are miles better than they were five or ten years ago. But while these cameras may be convenient, they simply can’t measure up to the equipment that a professional photographer works with. Where a professional can change their lens to capture a sweeping, panoramic view of the exterior of a home, followed by a cozy interior shot, a phone camera or point-and-shoot is limited to what’s built in. And when it comes to lighting and color, a professional photographer has much more control over their exposure — something that even the layman can spot problems with in an amateur photo.

Work With a Pro

A professional photographer is no small expense, but statistics show that photography isn’t a smart place to cut corners. Homes with professionally shot listing photos sell more quickly, and for more money. And remember: Owning a DSLR does not make you a professional photographer! It’s certainly possible to shoot your own listing photos and get good results, but as with any other art, you need experience and training. If you aren’t prepared to take some photography classes and learn to use your camera effectively, you should be prepared to hire someone who can.

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