Your business’s longevity is largely dictated by the quality of your products and the prices you charge for them, right? Wrong. All of this pursues the aim of having your customers like you and like you or your product enough that they are willing to separate their hard won money to procure your items, and be a part of your brand. You can have the best, flashiest and cheapest products in the world, but if you can’t convince a client that your service is worth using, you’ll be hard pressed to retain those clients you so sorely need to survive.

Businesses know this, and they enact the following three methods to gain favor with their customers via security and ease of use:

PayPal

PayPal is a useful utility first headed by now Space-X CEO and entrepreneur Elon Musk. Paypal was revolutionary when it first came onto the scene in the early 2000s and quickly rose to prominence as the de facto secure payment service to use for large websites like eBay. Paypal allows customers to purchase their goods without having to give the website their actual billing information in detail. Assigning the account to an email, this allowed for secure methods of receiving money or donations in exchange for goods and services. As a result, countless online business started adopting Paypal, and its effects of this are still felt online today. It’s hard to travel through any online marketplace and neglect to see a PayPal compatible checkout.

This is handy for businesses too. The least amount of interaction a customer has to have on your website before they can order a product or book a service is better for them in the long run, and cuts out any unnecessary waiting time for them to think twice about their purchase. This is the main benefit of adopting Paypal as part of your firm. If you don’t have it already, you should think about adopting it immediately.

Persistent Online Profiles

Customers want to feel like their purchases are well-tracked, and their support queries are listened to. What better way of hitting two birds with one stone here than employing persistent profiles for your customers to use to track orders from. This is the modern equivalent of asking ‘the usual?’ When a customer walks into a store. Allowing your customer to save their purchase orders and even have them automatically sent out and billed for the same perishable goods bi-monthly can help your customer save time in admin, and they’re likely to look favorably of you due to that. The more of these methods you can implement using persistent online profiles the better, the benefits stretch far beyond simple ordering and support concerns.

ID Verification

If you need to verify the identity of a customer, user, or staff member before they login to your website, it’s important that you make it as easy as possible for them to do so. It’s a cumbersome process in the first place, and not all customers will look upon it favorably. Adopting online ID card verification not only allows your customers to prove who they say they are, but it allows them to do so cleanly, efficiently, and without need for other, more intrusive methods.