9 Apr 2012

ByHarrison Weber at The Next Web:
Brands may be about to see more incentive to jump aboard the Google+
bandwagon, as new reports show that the social platform may see itself
connected with Analytics.
According to two different reports from WebSonic and DutchCowboys, a confidential Google presentation shows promo graphics which showcase the ability to track page activity with Google Analytics.

Facebook has long offered its own page
traffic data to brands, but Google’s product is far more sophisticated.
At the moment, we aren’t sure if users will ever be able to track their
own pages, but it’s almost certain that brands will soon. Per the leaked
screenshots, Audi looks to be already using the tool.

To measure a page you only have to make a
new profile in Analytics and then paste the unique tracking ID in the
settings from the Google+ page, this is the same way you can currently
measure Picasa Web Albums. Also there is a button to make a new
Analytics profile directly from within the page. By measuring a page
this way the statistics are separately from a existing profile so you
can’t combine it with a existing profile from your own company website.

It’s also important to note that other Google properties like Picasa have long been integrated with Analytics. And since Google+ received top billing over Android in Larry Pages’ Update from the CEO, it
makes sense that the social platform would be next on the list. It
seems all of Google is fast becoming interconnected, which should only
serve to help fortify the company in the long run.