Swedish Bikini Team

The Swedish Bikini Team was a group of American female models who appeared in an advertising campaign for Old Milwaukeebeer. These commercials ran for several months in 1991 in the United States, playing with American stereotypes of Scandinavian women being blonde and having big breasts. The premise of the commercials was that a group of bored or thirsty men were "saved" by the Swedish Bikini Team. Other commercials would focus on a group of men male bonding on a hunting trip and saying "Guys, it does not get any better than this", to which a narrator would say the man was wrong and an Old Milwaukee truck would drive miles off road towards them claiming "it improved", "..and when the Swedish Bikini Team showed up, it got somewhat better."[1]