One of the designers who made it happen

Thanks for being so creative and responding to everything we requested so quickly! I hope to work wth you again in the future!

- Rob45271

How LocalCulture started their logo design journey

Company name

Local Culture frozen yogurt

Overview

Hello all! We are two young professionals looking to start our own business. One of us has a law degree and the other a CPA. We both attended undergraduate together and can't wait to see what you come up with.

Our goal is to start a string of self-serve yogurt stores in the Southeast. Our core product will be frozen yogurt, with a large selection of toppings ranging from fresh fruit to candy. We also intend to possibly incorporate Gourmet Coffee into our stores. Local Culture's brand will focus on two things: Local Products & Great Yogurt. We want to distinguish our store from those out there such as Pinkberry, Red Mango, Yogurtland, etc.

The name Local Culture hints at two different concepts. First, the idea of the local community and the feel of the area that our store is located. Alternatively, the word culture refers to the live active cultures that exist in yogurt and make it so healthy.

The ambiance will differ from most yogurt stores in that we will have a more laid back atmosphere, almost high end yogurt bar. Instead of clear chairs and extreme contemporary furniture, ours will be more subtle & refined. We want to keep the atmosphere fun, but do not want to make it cheesy. If that makes sense. We are striving for a sophisticated yet trendy atmosphere. A cross between a nice wine bar and a cool coffee shop.

Tell us a bit about who you are and the people you reach

We will be primarily located in college towns in the southeast and will target all age groups (From young adult women with kids, high school & university students & adults, but not limited to these examples).