From the Blog

Let's Build the Future of Advertising

6.19.2017
By Red Spark

Meet The Red Spark Team: Data Scientist Reed Rosenberg

At Red Spark, we pride ourselves on being the cutting-edge company that you can always find standing at the forefront of ad tech. But we wouldn’t be where we are today if it wasn’t for our talented team of go-getters and problem-solvers, which is why we would like to introduce you to the brilliant people who make Red Spark tick. Let’s get to know data scientist Reed Rosenberg, a man who loves the challenge of transforming big data into invaluable knowledge to help drive the company forward.

Reed is originally from Margate City, but since he and his wife both grew up at the shore, they always felt the pull of Philly! After living in New York for school, Reed eventually settled down here when his wife accepted a teaching role in South Jersey.

Name one thing you cannot live without.

How did you get started in your field?

While studying English at NYU, I took a course in “Computer Music Synthesis” and was introduced to the Max visual programming language. I’d previously considered programming stuffy and mathematics tedious, but once I saw how it could be applied to music, the drive to learn overtook me.

What’s your favorite thing to do outside of the office?

Making noisy computer music with the help of platforms SuperCollider and Max. Some pieces I can just throw together, while others are more detailed. There’s one I’ve been working on for six years.

What are the biggest challenges of your role?

As an ad tech firm, we generate truly big data. This is a gift and a curse for my role. I’m never wanting for more data, but its size presents computational challenges, and its noisiness can challenge my creativity.

How did you find Red Spark?

I met Red Spark’s lead data scientist, Marcus McCurdy, just as I had started studying CS at Rutgers. Our wives teach at the same school. He let me know about the RedLabs internship program, which allows students to work on awesome projects while receiving helpful mentorship and resources – and the rest is history.

What’s your favorite thing about working at Red Spark?

I’m really psyched to have come on board when so many of our machine learning projects are in the early stages. Working on building these programs from the ground up in a DIY fashion with such a talented and generous group of engineers is an amazing way to begin my career.

Want to join the Red Spark team? Jump to our careers page and apply for one of our open positions today!