TORONTO MARLIES

The Toronto Marlies are the AHL affiliate of the NHL Toronto Maple Leafs. Though technically founded in 1978, the Marlies are steeped in the history and traditions of both the Leafs and the teams' previous incarnation, the Toronto Marlboroughs Athletic Club.

I was tasked with crafting the Toronto Marlies 2016 season creative, integrating the teams' heritage with a fresh approach indicative of an organization dedicated to developing young players into NHL-ready talent.