Anil Kumar- SEO

Sunday, October 2, 2016

SEO
and marketing has changed in 2016. They are more closely interlinked
than ever before. You have to bring together your SEO and marketing
teams in order to gain the most traffic and most conversions for your
company. This guide will introduce you to a number of ways in which your
company can make a success out of SEO and marketing in 2016.Figure Out Your KeywordsThis is one of the few aspects of old SEO that have continued into
the future. Keywords may have lost their importance since Google changed
the rules, but they are still an integral part of your strategy. You no
longer have to spam them, but you still have to include them.Research keywords and make a decision as to whether you are going to
use them based on how much competition you have and how much reach you
can expect.Mobile, Mobile, MobileThis goes for both SEO and marketing. For the first time, research
has concluded that mobile searches have finally surpassed desktop
searches. Google already implemented Mobilegeddon, so you have to do two
things at this point.First, your website must be responsive. It has to be visible on both
desktop and mobile devices. Thankfully, most new themes already have
this built in so you may not have to worry.Secondly, you have to market to mobile users. This means you have to
shorten your content and make the long pieces of content a thing of the
past.Images and Videos Are KingEvery year it seems that attention spans shorten. This is no
different in 2016. Written content is becoming more and more intolerable
for marketing, although it still remains a factor for SEO. Images and
video content have taken over for both SEO and marketing.For marketing purposes, images and video explicitly target mobile
devices. It makes sense because when someone is on the move they don't
have time to read through a thousand words of content. A video can tell
them all they need to know.Refocus more of your efforts towards images and videos.Focus on Social MediaIt's practically impossible to target SEO directly. Google does not
want companies to do this anymore. They want you to focus specifically
on users. This means that social media has gained new prominence. Social
media is a reflection of genuine popularity, so something that's
popular on social media will become popular on Google's search rankings
as well.Social media should become a core part of your marketing and SEO
campaigns. Consider a high level of engagement on social media as
important to SEO as it is to general marketing.Analytics for BothSince marketing and SEO are so tangled with each other, the data you
receive from marketing will be just as relevant to your SEO term, and
vice-versa. Use data from both sources in order to determine your
strategy or the next six months.Tell a StoryThis guide should have demonstrated to you the importance of engaging
users. You have to tell a story. Your brand should have a story that
customers are interested in. Make sure your brand is telling a story at
all times. If they engage with your brand's story, this should boost
your SEO as well.Pay to PlaySo many platforms are giving preference to paid advertisers. This
goes as much for Google as it does for Facebook. Be willing to pay for
advertising for enhanced results. With the destruction of organic reach
on social media, soon this may be the only way to gain any significant
results.Nevertheless, paid advertising is like learning a whole new language, so start with small amounts.The Time IssueSEO and marketing sounds incredibly simple when it's written in this
form. Make no mistake that there's nothing easy about marketing your
brand both on Google and directly to customers. It requires time and
effort. If you become a success in six months, this is considered an
extremely quick turnaround.As you continue to function, you must go out of your way to test. A/B
split testing is the key to turning your business into a success story.
Try new things and find out what works and what doesn't. What works for
one company won't necessarily work for you.The message you should carry forward in 2016 is the same message you
should have carried throughout any other year. Hard work and constant
testing will pay dividends in the long-term.Source Link

Wednesday, December 3, 2014

Here are a few SEO Tips and Tricks for 2014 that will help you go. 1 : I observed one interesting thing in this 2014 that – even if it a smaller or larger site – We Can Rank (this is for small websites owners :) ) ! Previously this is not the situation and small websites owners never tried big fearing bigger sites about their authority in Google. And I have seen seen so many positive results which I cannot share and this will be a good factor. 2 : Please don’t go after backlinks : Better concentrate creating more quality content and dont waste too much in getting backlinks (either money or time). 3 : STOP DOING guest posts to obtain links. Google already made several announcements about this. 4 : TRY to engage the viewers (with commenting and feedback) and also make sure that you make PERFECT navigation in the site to make sure that users/visitors can navigate through the content without any complexity. 5 : Google Panda 4.0 Hit Sites Blocking CSS and JavaScript – this is a news from Seroundtable.com where they told that some people reported them – So try avoiding this in case if you are penalized in this recent Google Panda Update. Here is one live example how a person named Joost (developer) recovered his site from this similar issue. Check this link.

Wednesday, November 27, 2013

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