Sailmark

Sailmark — company that construct sailing yachts and boats. Each boat is made in close contact with the customer, with unique design made individual features.

Our task: To create a name and brand for a shipyard atelier

We identify factors that are important for our target audience and include them in logo and stationery. By using factor analysis we arrange the most influential one:

Luxury background

Uniqueness

Yacht’s foreground

Sail mark literally translates as «a sign of someone who is sailing”, the finish line is called so. The base and unique element of the logo is central «M» letter which shall symbolize the front part of the yacht. The logo was created early in 2012 but still maintaining it functions.