Why It Pays to Be an Early Adopter in Franchising

Posted on Jun 5, 2014 12:00am PDT

Our culture is generally obsessed with being the
first at things. Does anyone remember the second person to walk on the moon?
Whether it is sports, science or business, being the first to try something
has a certain distinction.

Not surprisingly, being an early adopter in a promising new franchise also
has its rewards. The franchisee who gets their foot in the door early
may develop a deeper relationship with the franchisor management team,
receive stronger support, gain access to the best territories, and sometimes
even have a say in the direction of the franchise system itself.

A new franchise offers its buyers a clean slate — the opportunity
to shape your image and customer base from the ground up the way
you want it. It’s a business opportunity unaffected by the habits of
previous owners, and you don’t have to worry about the possibility
of negative customer impressions haunting your business.

New franchise opportunities often are less expensive than established franchises.
If the new franchise is successful, you’ll be the beneficiary of
the company’s goodwill value.

Ultimately, the decision to buy into a new franchise comes down to you.
Do you have the personality and risk-embracing nature to build a successful
franchise?