Compare and contrast… One problem with viral web content is it leads to lots of copycats repeating the same thing in the hope of achieving the same outcome. This approach is based on a complete misunderstanding of why it went viral in the first place: originality and surprise. So it was with a wry smile… Read More No #Nuggz for you: PR fights back against unoriginality

The names of State MPs claiming public money for second homes cannot be released because it would breach their privacy, says the new Speaker of Victoria’s Parliament. The extraordinary excuse by Colin Brooks MP, who oversees the MP allowances system, was given in response to repeated requests I have made for the information in recent weeks.… Read More Second home MPs can’t be named because of “privacy laws”, says new Speaker