Pick up any field of knowledge, concept or process. It will not be devoid without its fair share of myths and misconceptions. Some of these myths are evident at the start and some become visible once people use it regularly and substantially over a period...

Avoid confused customers, marketing pitfalls and business losses by getting your online and offline brand speak the same language
There are innumerable studies devoted to understand the impact of different marketing initiatives for generating leads, conversions, sales and ROI. But very few focus on exploring the...