What things were you looking for in a name? What made nono a good name?

I was looking for the following qualities in a name:

It had to be a name that was not already registered with the
internic.

It had to be as short as possible (people hate to type in really long
domain names). All the two-letter and most of the three-letter combinations
had been taken long ago (e.g., even microsoft couldn't get "ms.com"), so
I was willing to settle for a good four-letter name. But I wouldn't take
anything longer than five letters.

It had to be easy to remember. Something like "rxpq.com" was completely
unacceptable.

It had to be easy to spell over the phone, preferably so understandable
that spelling would be unnecessary. "b4icu.com" was bad because the spelling
could be mis-interpreted in so many ways (e.g. "beforeiseeyou.com" or "b4iseeu.com" or
"beforeicu.com").