Latest Car News in India

Wednesday, October 03, 2012

Mahindra Rexton launch on Oct 17, price to start at Rs 11.99 lakh

The most happening moments for the Indian car industry are nearby. History will be recreated on October 16 when the Maruti Alto 800 will be launched. This car is expected to help Maruti relive the success that it had with the Maruti 800. History is also in the making a day after it as two prominent SUVs are coming on October 17. The first is from Tata Motors – Tata Safari Storme and the other is from Ssangyong- Mahindra Rexton. Where the earlier is a remake and will be supplementing the existing SUV line by Tata, the latter is a new addition to the fleet of SUVs in India. The Rexton SUV is also important from the point of view that it will be the first SUV by Mahindra that will help the car maker enter the segment above the Mahindra XUV 500.

Though there are other launches on these two days but the one mentioned here seems to be the two most prominent ones. People have little craze left for the Tata Safari Storme as its launch has been scheduled since its unveil at the India Auto Expo held in January this year. On the other hand, the Storme is just a facelifted next generation model of Tata’s iconic SUV Safari. Whereas the Rexton W SUV is an all new SUV and India will get the most recent latest generation car.

In an attempt to avoid the over 300 percent import duty, Mahindra is assembling the Rexton SUV at its Chakan plant and if needed it will also increase the localization level of the car. The Rexton price details are yet to be revealed but it is sure that it will be priced much above the XUV 500 price range. To be available in five and seven seater options, the Rexton SUV will help Mahindra foray into the premium SUV segment that is still untouched by the car maker. It is expected that with this SUV in, Mahindra will be able to register its presence in the premium SUV market as well and being priced most affordably, the new SUV by Mahindra is expected get more than expected response. However, being a new brand, it could take some time to finally settle.