Monthly Archives: September 2016

Integrated marketing takes into consideration all aspects of marketing and the many channels of marketing that you can use. Like most marketing plans you need to know what your goal is, who you plan to market to, and how you will do it. Typically, the goal and the audience is the same. The integration comes…

There are three types of exposure available to marketers, namely “owned,” “paid” and “earned.” They are all important to the success of your business, but none is more important than earned media. Earned media is the best exposure you can hope for, and while you do not pay for it, and you cannot control it,…

Many people think that creativity is reserved for special people and that it’s something you’re either born with or you’re not. But, the truth is, creativity is something every single human being is has at their fingertips, automatically. It can be developed, controlled and managed. The dictionary defines creativity as “… a phenomenon whereby something…

You hope your website conveys certain values and ideas to your audience such as: * You’re a professional * You can do what you say you can do * You care about your audience’s needs But, so often web design is sadly deficient in projecting these ideas. Business owners make mistakes designing their websites by…

Due to the fact that more consumers are using digital devices to access websites and information, it’s become more imperative than ever to build all your websites to be responsive. You have just a few moments to convince your website visitor to answer your call to action, so you don’t want to mess up your…