The NFL charges a hefty fee to any brand that says “Super Bowl.” But “Big Game” Free as a jay bird! So whether you’re rooting for the Seahawks or the Patriots on Sunday, here’s one idea that can unite us all: our love of the “Big Game!” Watch Fast Company senior editor Jason Feifer sing the praises of brands who refuse to pony up. Then tell us where you plan to watch the big game with hashtag #29thFloor.VL