Award winning integrated marketing agency in the heart of London

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In a way what we do is quite simple. We connect brands with media and get them to talk to each other. We help clients communicate and tell their story, and work with media to provide trusted and relevant content. Above all, we deliver PR that’s accountable. Not just pretty words and carefully crafted language – it’s what impacts your bottom line. We deliver campaigns that create profit and accelerate growth. It’s PR as you’d like it to be.

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With strong roots in sales and executive management, we’re only interested in creating tangible value from PR programmes. We ensure that everything we do is underpinned by a relentless focus on your business performance. That’s why we’re an extension of your in-house team, a strategic partner in your marketing communications.

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Intro

Gigabyte is a Taiwan-based technology company specialising in computer hardware. The company is best known for being a Tier 1 motherboard manufacturer but also provides a comprehensive product line comprising Graphics Cards, PC Components, PC Peripherals, Laptops, Slate Devices, Desktop PCs, Network Communications, Servers and Mobile Phones. Listed on the Taiwan Stock Exchange, Gigabyte was named the “Top 20 Taiwan Global Brand” by Taiwan External Trade Development Council, the country’s most prestigious business accolade.

Challenge

With a series of highly innovative products on the horizon, Gigabyte wanted to continue with the tradition of launching its products at a global roadshow. For the 5th consecutive year the company organised a global tech tour designed to get the brand in front of key journalists whilst showcasing and demoing the latest kit.
Kicking off in Asia with the inevitable news advantage, Gigabyte wanted to make sure that the tour’s European leg, coined Game On, remained every inch relevant and that its product showcase would still draw interest from key members of the press. To do this Gigabyte brought in Zaboura for the second year running, having previously worked with the agency on a similar product-led campaign.

Solution

Zaboura took on the entire logistics of the Game On tour closely liaising with the Gigabyte’s marketing team in Taiwan. Working with an allocated budget, the agency organised and ensured all aspects of the campaign from product shipping and event management through to media invites, press relations and media outreach. The result was a resounding success with a press room packed with top tech journalists and extensive news coverage followed by press requests for product reviews.

Intro

Kingston Technology is an independent technology company that develops, manufactures, sells and supports flash memory products and other computer-related memory devices. The company is the world’s biggest producer of DRAM memory modules, ranked second largest supplier of USB drives and is in the top five for flash cards and solid state drives according to Gartner. Kingston serves an international network of distributors, resellers, retailers and OEM customers. (67)

Challenge

Kingston Technology is a brand widely respected for the signature reliability of its products. Yet despite its excellent reputation, the company recognises the continuing need for product visibility and product understanding in a highly competitive market. Put simply, Kingston aims to be the number one choice for PC enthusiasts and the overclocking community, as well as appeal with its high performance brands including HyperX to key audiences of gamers and tech savvy consumers.

Solution

Zaboura is the eyes and ears for Kingston’s comprehensive reviews programme. The agency is responsible for ensuring that Kingston Technology is present in every notable group test and product round up in key technology press. Working as part of a wider agency network, Zaboura is tasked with generating review opportunities and managing their outcomes for every newly launched product. Zaboura also maintains press relations with the UK’s key review editors across trade and vertical press as well as national media. (80)

We have been working with Zaboura as our retained PR agency for several years. They deliver great results repeatedly in the right press both traditional and online. Their technical expertise and great press relationships aligned with their understanding of the clients goals give them their edge – Emilie Benitez, PR Manager EMEA, Kingston Technology

Intro

Olloclip is an early stage company with a great idea and humble beginnings that has literally kickstarted to become a global sensation in consumer technology. Its product also coined the olloclip is a quick-connect lens solution for iPhone and iPad users wanting to enhance their photography. A pocket-sized, high quality four-in-one lenses the olloclip is designed to boost capabilities of mobile photography. (57)

Challenge

With the invention of mobile lenses, Olloclip created a whole new category and so the brand needed to move quickly to ensure that it well and truly owned it from the start. Zaboura was briefed to launch a rigorous PR campaign to introduce Olloclip but also drive acceptance, recognition and recommendation of its lenses among key consumer tech press and influencer media. (65)

Solution

Zaboura painstakingly arranged countless reviews in outlets across national, tech and lifestyle media introducing the olloclip concept to just about every kind of iOS glitterati. Leaving no stone unturned the team took to trade shows and road tours to showcase Olloclip across Europe creating widespread brand advocacy and driving user demand. (49)

Intro

Artesian Solutions is an early stage company providing social intelligence for B2B sales. The company focuses on delivering a customised insight service to clients who want to keep sales staff abreast with business critical knowledge. By providing real time contextual information, Artesian empowers sales teams to generate prospects, increase revenue and reach deeper customer engagement.

Challenge

Artesian engaged Zaboura to raise its business profile as well as product and market understanding to create new revenue opportunities. The company wanted to educate the markets about the concept of Social Selling and be positioned as the leader in the space. Zaboura was asked to create a PR programme to communicate the change using Artesian can bring to the sales performance of its customers.

Solution

Zaboura has just launched a PR programme comprising a mix of corporate positioning, newsjacking, blogger outreach and thought leadership. It’s still early days, so watch this space…

Intro

Supermicro is a global leader in high performance, high efficiency server technology, innovation and green computing. Best known for high performance computing, Supermicro is the back end provider of IT solutions that keeps the likes of Yahoo and some of the world’s leading technology companies functional on a daily basis. The company supplies to a number of sectors specifically focusing on storage, finance and most recently cloud gaming.

Challenge

Supermicro felt that there was a certain degree of misunderstanding in the industry around the company’s products, what it provides and who it works with. This partly stemmed from the fact that the industry still appeared to rely on historical knowledge but also from limited marketing activity and low engagement with trade and channel media. Supermicro UK invited Zaboura to develop a communications programme designed to educate the channel about its transformation into a full service provider as well as its key areas of business focus.

Solution

Zaboura took on Supermicro’s marketing and PR responsibility effectively becoming an extension of the company’s operational team. In the capacity, Zaboura is responsible for developing and implementing an integrated marketing programme. The agency also reactivated Supermicro’s press relations having launched with a press tour and moving on to a sustained media relations campaign.

Intro

CyberLink is the world’s leading multimedia software company and pioneer in video and audio technologies on PCs and portable devices including tablets and smartphones. Based in Taiwan and listed on the Taiwan Stock Exchange, CyberLink is internationally acclaimed for revolutionizing the way multimedia is experienced today. Its portfolio of multimedia applications provides users with a range of entertainment and creativity software with cutting-edge products such as PowerDVD, PowerDirector and Media Suite among the world’s best-selling digital multimedia applications. (78)

Challenge

Ever since the company was founded in the mid 90’s CyberLink’s software has been the preferred choice for video and photo editing, media playback and media creation among PC prosumers and enthusiasts alike.
But with the recent advent of content driven technologies and widespread availability of portable devices such as smartphones and tablets, CyberLink’s traditional market has begun to evolve. This brought about some fundamental changes into how users consume multimedia. Recognising these new trends, CyberLink briefed Zaboura, its long standing PR agency, to initiate a transition campaign taking the company’s products into the mainstream and lifestyle media whilst still catering for its core audience. (104)

Solution

Working closely with CyberLink’s EMEA team, Zaboura is responsible for generating a continuous flow of media coverage for the software brand. The team is tasked with ensuring that literally not a week goes by without several articles of CyberLink’s software being published or reviewed. In addition, Zaboura manages a targeted reviews programme both in tech and lifestyle media designed to drive downloads of CyberLink’s latest apps. Zaboura also handles CyberLink’s product launches, organises and facilitates media tours and product desk reviews. (81)

Zaboura’s relationship with the press is one of the main reasons why we have been working with them for many years. ROI is at the heart of our marketing policies and Zaboura are consistent in delivering exceptional results - Richard Carriere, Senior Vice-President, Global Marketing at CyberLink

Intro

Netatmo is a French innovation company pioneering IoT technologies to develop consumer electronics for a better and connected lifestyle. Founded in 2011 by a serial entrepreneur and co-founder of health technology brand Withings, Netatmo reinvents universal concepts and traditional products to give them a new functional purpose in an interconnected environment.

Challenge

When Netatmo launched its first flagship product the Urban Weather Station, the company has taken the IoT sector by storm. But in the market where the boundaries of genuine innovation and gimmicky products have been heavily blurring, Netatmo needed to establish itself as a credible and viable business poised for growth and expansion, while delivering unparalleled excellence in design and innovation.

Solution

Taking over from an incumbent agency Zaboura hit the ground running with a product launch campaign that within weeks delivered world class publicity and instant fame. From broadcast to tier 1 broadsheets Netatmo’s products were hailed as game changing and the company quickly positioned as a serious player in connected technology. Most recently, Netatmo has been unveiled by Apple as its preferred partner in its HomeKit protocol. Zaboura continues to focus on delivering tier 1 media coverage, taking care of product PR, event management as well as corporate positioning.

Intro

Cooler Master is a computer hardware manufacturer from Taiwan. The company’s business encompasses a comprehensive lineup of thermal solutions for a full range of applications. Its products range from heat sinks and fans to component housing, chassis, PSU, coolers, cooling pads and ducting for computers, industrial machinery, telecommunications equipment, and many other devices. Cooler Master is also a cooling solution OEM vendor for many major brand names in the computer industry.

Challenge

Computer case specialists Cooler Master need to gain a foothold in the UK market, having lost ground to rival companies following two years of inactivity. The brand needed resurrecting for UK consumers brought in Zaboura having had the agency recommended by an industry e-tailer.

Solution

Zaboura’s first task was to reconnect with consumers so the agency initiated activities on the company's brand perception. The agency’s deep knowledge of the gaming enthusiasts' market informed PR strategy which focussed on elevating key product features that positively resonated with PC enthusiasts and PC gamers. These unique characteristics gradually helped to position the products in key media followed by carefully managed reviews campaign. The knock-on effect saw the company achieve number two position in the UK within one year.

Zaboura helped us re-establish our brand and its position in a competitive marketplace after having left the UK market for two years - Miodrag Relic, Business Development Manager, Cooler Master

How many of those annoying little loyalty cards do you have cluttering your purse? When you’re fumbling around at the bottom of your handbag, do you really feel like a VIP?

Purchasing behaviour has changed drastically in last 20 years. ‘The customer is always right’ has formed the customer agenda, and they have far greater expectations from their experiences, over a growing number of channels. Brands are used to the traditional sales funnel, and controlling the information that guides a prospect toward a purchase. That process is now controlled by the consumer, and the sales journey is no longer linear. Every sector will be affected by new advances driven by the internet, mobile and cheap cloud resources, toppling conventional ways of doing business. Paradoxically, these trends make it more important than ever to retain loyalty, but at the same time harder than ever to build strong and durable customer relationships.

“We’re at the dawn of an age of disruption and marketers are in the driver’s seat” – Yvonne Genovese, group vice president, Gartner for Marketers.

A report by Gartner showed that 25% of CMO’s say that leading the customer experience is the most-increased expectation CEO’s have of them. Creating a relationship isn’t enough; it’s about creating the right kind of relationship with your customers – then, and only then, do you have loyalty. We need to modify the formula, as the commercial world did 10-15 years ago, and there are extraordinary opportunities for pioneering companies to establish themselves as leaders. How we measure satisfaction and retention must change because our customers are demanding a holistic approach. That means interacting beyond the traditional points-and-currency system. The future doesn’t belong to the big, it belongs to the fast. Loyal customers are worth their weight in gold, and finding and keeping them means making them feel like your number one business objective:

Listen to your audience & focus on the right metrics

Rewards have got to be relevant and easy to attain. The future of loyalty is about immediacy and use of data. Although digital continues to grow, now more than ever, a single customer view and a loyalty program that is cross- device and omnichannel is critical. 65% of consumers admit to having switched at least one provider in the past year due to poor experiences. So, harness actionable insights – by integrating transaction, channel, interaction and other data, brands can understand what customers want from the brand relationship and get a fuller picture of behaviour, context, interests, preferences and who your best customers are (not always who you’d think). Details that are impossible to discern in a bricks and mortar setting – for example, what do customers look at but not buy, what do they add to their wish list, and what do they share on Facebook or Pinterest? Hone in on customer pain points like Amazon prime (their customers’ biggest pain was shipping costs). Insights can be used to deliver relevant offers and content when and how the customer wants. Perhaps more importantly, they can be used to make better business decisions.

Personalisation

Personalisation is nothing new to marketers, but consumers increasingly expect brands to deliver in this area and it’s expected as a bare minimum for online experiences. Most personalisation today isn’t even really personalised – personalisation today is essentially items you’ve searched for that follow you around. It’s about creating & maintaining a positive emotional connection, so you can no longer view and treat customers in amassed, demographic categories; you need to see them as individuals to turn them into loyal customers. Like Innovid’s personalised ad for Channel 4 and 20th Century Fox, and Rosetta Stone’s tailored content. With machine learning and a great strategy, companies can actually personalise the customer experience, and according to Accenture Strategy’s 11th annual Global Consumer Pulse Research,36% of UK consumers would share more personal information if it resulted in more personalised experiences.

New technology

Chatbots, AI, VR, mixed reality, and deeper data insights all have the potential to deliver new types of customer experiences, deeper loyalty programs, and more meaningful customer relationships at scale. One big advantage of mobile is that it is much easier and cheaper to deliver personalised offers and content digitally than in store. Plus, it’s more convenient for customers, and according to Forrester, 80% of U.S. adults report that the quality they most value in a customer service exchange is when the company values their time. Gartner predict that 85% of total customer interactions will not be managed by humans as of the year 2020. The true hurdle that remains is for companies to recognize and champion the need for data-driven technology, whether in-house or through a vendor. To see the results, people need to invest in the technology and utilise new technology and PR strategies to create real loyalty, like Clarabridge, miners of the actual customer voice.

Fulfil customer expectations

While almost every business says they put their customers first, few actually make the investments in people, data analytics, technology, personalised marketing programs, etc. that are truly required to run the company from the customer out. Deliver on your value proposition. Unfulfilled expectations have a powerful opposite effect and can damage reputation. Create something like Virgin – provide exceptional experience every time a customer interacts on any channel. It’s more than just points, even more than marketing. It’s creating a convenient experience for the customer, one that customers want to use. Like the Starbucks app: place an order, access streamed music, redeem rewards in real time – it reinforces the brand as a lifestyle enhancement. Or Nike, with their “be like Mike” Jordan shoes (a fantastic case study for creating brand loyalty – Jordan retired in 1998 and the shoe brand is still expanding).

It doesn’t stop at loyalty programs; this needs to feed into all company content and permeate every touchpoint – loyalty comes from so many areas, not just rewards for gifts. Rewards for tapping into their psyches. Creating a loyal customer requires an entrepreneurial view, the right marketing tactics, an innovative, diverse and inclusive environment within the organisation where ideas flow freely and hard work is recognised, and a maintained standard of integrity with customers. That’s the glue that makes customers really stick, even in the face of worthy competition. So, clarify your business goals, define your customers (new and existing) and how their customer value is measured, and hit the drawing board.