Tuesday, April 2, 2013

Boston Chicken, Boston Market, Boston BBQ

With a new Miami, Florida restaurant coming this year and
four other new restaurants Boston Market plans to grow top line sales, bottom
line profits and new units with St. Louis-style barbecued ribs in 2013. LTO's drive sales. This LTO one may be a
little too targeted at price end rather than the consumer to garner the desired
result.

Consistent with grocerant success steps we like how
Boston Market intends to offer its proprietary sweet-and-zesty barbecue
sauce. They plan to not only top the
ribs with the new sweet and zesty barbecue sauce but the sauce will be bottled
and sold in the restaurants and we believe as a CPG product in the grocery isle
down the road.

Mix and Match meal component bundling has been and
continues to be a key success driver of the ready-2-eat and heat-N-eat
grocerant niche. The ability to mix and match a quarter rack of ribs with two
sides and cornbread, or a half rack of ribs provides additional customization
and personalization for the consumer. That as regular readers of this blog know,
works driving both sales and frequency.

Interested in learning how the 5P’s of
Food Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant