In a world awash in information and choices, clarity is now a source of competitive advantage, says [Jason] Fried. “The real winners in business are going to be the clear companies. Clarity is what everybody really wants and appreciates.”

Bottom line, be open and honest. You will be amazed how favorably people will react.

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A personal blog by Ben Brooks and is chock full of all sorts of "opinion" and "think pieces". The Brooks Review is a membership-only, no bullshit, site — as such you should really become a member. Read more…