Red Bull

Kiwi Apple Launch

How to launch Red Bull’s latest summer flavour? A treasure hunt powered by Shazam of course!

An innovative collaboration with Shazam - a New Zealand-first. With 1,500 decals placed across Auckland, Wellington, Christchurch and Queenstown, and an additional 300 point-of-sale stations set up at selected Red Bull stockists, users could visually Shazam the decals to win prizes.