New Ben & Jerry's flavor supports gay marriage

If you don't support gay marriage, you probably don't want to get caught with a cone of Ben & Jerry's new flavor.

Apple-y Ever After, available in the U.K., is the activist ice cream maker's attempt to advocate for gay marriage as it comes under consideration there this month. "Because ," the company says, "everyone is equal and deserves to live Apple-y Ever After!"

Since Maryland beat the Brits to the punch, legalizing gay marriage earlier this month, there are no doubt a number of folks around here who'd like a scoop, or perhaps a double.

Ben and Jerry new flavor is actually a re-naming of the one that used to be called Oh My Apple Pie, apple pie ice cream with pieces of apple and chunks of pie crust. In 2009, when their home state of Vermont was considering legalizing gay marriage, the company did something similar, naming the popular Chubby Hubby to Hubby Hubby.

Apply-y Ever After will come in a container that features a gay couple atop a wedding cake that's decorated with rainbows.

"If you think that Civil Partnership is the same as marriage, think again!" the company says on its U.K. website. "Show your support and help convince members of parliament that it's time to say 'I do' to same sex marriage!"

At least one Londoner won't be picking up a pint.

"Reading that PR announcement made me want to bulk-buy Häagen-Dazs," wrote Will Heaven, a columnist for The Telegraph. "Why? Not because I'm a crazed homophobe, but because I'm so irritated by my food telling me what I should believe."