Over the years I have written four letters to The New York Times.Two of them were published which shows that my view points were taken into consideration.

Friday, August 26, 2016

FADS! FADS! FADS!

Why people should be led by a fad! An intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities. One of most famous was and still is the water bottle. For some time, rollerblading was popular. Now it died down. I wonder if there any psychological explanation for this phenomenon.