The Croquant Chou (75 baht for one, 280 baht for four, SGD3.13, SGD11.68) is a long choux pastry made by baking almonds, coated with sugar and egg whites, filled with creamy smooth custard.

There are 3 “principles” on where they are so delicious: they are baked fresh in store (in fact you can smell them a distance away); milk from free range cattle raised in the stress free environment of Hokkaido is used; and the fine custard cream used is made with the high speed vacuum cooker.

The appeal is really in its aromatic almond nuttiness, along with milky smooth fillings which are not that sweet.

Also up for grabs are the Soft Serve (135 baht, SGD5.63) served in a waffle cone or cup.

Even though they are considered pricey in Bangkok’s term, be prepared to queue.