It’s not common that businesses have only one goal, and it’s not common that any business has only one problem, or only one opportunity that it has not yet pursued. Once you realize that you have work to do to shore things up, or to scale things up, do you...

When you’re establishing or refreshing your strategic plan, you have to develop it in the context of the competitive marketplace. If there are twenty, or even fifty other businesses that potential customers see as the same as yours, what will be the competitive...

One of the concerns that prevents companies from taking growth-focused action is the concern about where to start. The assumption underlying this is that there is “A Correct” place to start. And that assumption is not valid – there is not one right...

What are you doing to differentiate yourself, your company and/or your products and services in your market? Don’t say “We’re particularly good at what we do” and expect it to stick. Even if you are particularly good, What does it mean to...

In the art of persuasion, the person who gets out in front of the message often wins. The first person provides the original “draft” of the information, and sets the standard, the interpretation of events that others have to try to knock down if they...