On a night, seemingly just like any other, the internet spun into a
frenzy of discord. The culprit was a photograph of a dress, and not
just any dress—#TheDress. Some people looked at the photograph and
saw white and gold; others saw blue and black. The resulting
confusion and disbelief from those...read more

We’ve talked before about how important it is to understand the
generational gaps in the workforce because what keeps Generation X
engaged, doesn’t necessarily keep Millennials (born between 1980
and 2000) engaged. And the same thing holds true when it comes to
the customer experience. Millennials...read more

Sampling plans for populating research panels Panels represent
opinions waiting to be shared. The question of the day is whom do
we want to invite to the party? If your goal for 2015 is to create,
manage and leverage a survey panel then careful thought needs to be
given to deciding whose opinions...read more

Filthy rooms, paint peeling from the walls, inedible food in the
dirty restaurant, and an overall lack of accountability from
leadership and staff. These are just a few of the wonderful
surprises in store for world renowned chef Gordon Ramsay on his hit
series, “Hotel Hell.” In it, Chef Ramsay...read more

Advertising is still big business with billions of dollars each
year being spent on both the creation of advertising and refinement
of the media selected to convey those messages. This is occurring
in spite of a changing and more fragmented media landscape which is
seeing a declining interest in...read more

Pete Townshend once sang about goin’ mobile. Now marketers and
researchers are singing the same tune. The trend toward all things
mobile continues unabated. This is one of those trends I certainly
agree with, but as researchers we need to approach it with respect
and understanding. It is not a trend...read more

Over the past few years, market research has taken off and become
an industry norm, from start-ups to fortune 500 companies. It is in
such demand there are businesses that operate exclusively to
provide market research – so it’s no longer a matter of knowing
market research is important, it’s a...read more

Tinder, the prolific online dating app that found its way onto the
phones of millions of Americans searching for romance in one form
or another, has revolutionized the dating scene for better or
worse. And it’s really a simple concept. The app integrates with
Facebook, pulling in users’ Facebook...read more

Employee engagement is a hot topic these days and not in a good
way. A recent study by Gallup uncovered that seven out of 10
employees have “checked out” and/or are "actively disengaged." This
statistic is alarming ‒ only about 30% of your workforce is
engaged? Scary thought. This got me thinking...read more

All right team, name a popular game show in which surveys are
central to its premise. Survey says… Family Feud! That’s right, the
game show that dominates most of the Game Show Network’s programing
has been collecting and sharing the opinions of thousands of
Americans per episode for decades. ...read more