2007: McMahan Securities L.P. v. FB Foods, Inc.

Analysis to determine the conceptual and practical soundness of a new product development plan as well as an analysis of the probability of market success. Report delivered. Testified at preliminary hearing. Settled.

Analysis to determine if the defendant’s action of hiring a Pfizer employee to develop the strategy of a competing Novartis product, compromised the brand strategy and the potential for the Pfizer brand’s market success. Report delivered.

2001: J&J Snack Foods v. The Earthgrains Company

Analysis and report of the marketing implications associated with the use by The Earthgrains Company of the brand name “Break ‘n Bake” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.

2001: J&J Snack Foods v. Nestle USA, Inc.

Analysis and report of the marketing implications associated with the use by Nestle USA, Inc. of the phrase “Just Break – & Bake!” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.

2000: Consolidated Edison, New York, NY

Analysis and report of the changes affecting refrigerator inventories from the 1970’s to the new millennium for the purpose of determining Consolidated Edison’s liability due to voluntary rolling blackouts in New York City and the surrounding counties. Presented findings to New York State Public Utilities Commission and to New York City Department of Consumer Affairs. Report delivered.