Mobile first isn't just a strategy. It's a way of life.

See how our customers put the insights they gain from Adobe Analytics into real-world action.

“Adobe Analytics is the backbone for what we do. Where it really comes into its own is allowing us to view detailed conversions and funnel tracking improvement.”
— Ottokar Rosenberger,
CMO, Hostelworld Group

“Adobe Analytics is a tool to answer critical business questions. Once you answer those questions, you can formulate the right strategy.”
— Trisha Kunst Martinez,
Manager of Digital Marketing Operations, Ford Motor Company

Mobile Analytics FAQ.

Do I have to settle for a web analytics solution and a separate mobile analytics tool?

Not necessarily. Adobe Analytics, for example, integrates mobile and web data into a single interface, so you can view customer behaviors no matter which devices they are using.

Can I track user acquisition with mobile analytics?

Yes. Using Adobe Analytics, you can create and measure acquisition metrics such as revenue, launches, and users. At a deeper level, you can report on acquisition and re-engagement campaigns using attribution and deep linking capabilities.

Can I automatically optimize mobile experiences based on mobile data?

Yes. Adobe Analytics has deep integrations with Adobe Experience Cloud solutions that enable you to respond to mobile data — along with web and offline data — by automating optimization of mobile web and app experiences.

Why is cohort analysis important to improving retention rates?

Cohort analysis can show how users as a group interact with your mobile apps. By measuring cohorts by acquisition date or behavior, for example, you can start to understand why they leave and take action to increase retention.

How do I use mobile analytics to reduce app churn?

Analytics can reveal critical issues with app functionality, especially following updates, that lead to high churn rates. By using real-time mobile analytics, you can quickly spot a problem and repair the issue.

We don't have an army of developers, so how do I quickly get the views I want without coding?

Adobe Analytics provides quick and easy report-building capabilities using drag and drop simplicity. This allows you to combine metrics to give you the view you need without creating miles of code.