Photo taken Saturday, April 14 just as the sun went down; from Talbot Rd, South Launceston, looking towards The Gorge (westerly).

• TAG IT – CULTURE JAM MARKETING CAMPAIGN TAGS HARVEY NORMAN

Monday 16th April, Last Stand MR

This week, Harvey Norman stores across Australia have been visited as part of an innovative marketing campaign to give customers the real story of where their new native forest furniture is sourced.

The Last Stand has been campaigning to highlight the role Harvey Norman plays in the destruction of our native forests. Their native Australian furniture and flooring is sourced from high conservation value forests at risk in New South Wales, Victoria, Western Australia and Tasmania.

“If Harvey Norman won’t tell the truth to their customers we will” said Nicola Paris from the Last Stand.

“Conservationists across the country have visited Harvey Norman stores and done some DIY marketing, placing tags on furniture saying ‘Find out how you can win’ accompanied by a QR code which takes customers to a YouTube video which shows the destruction caused by logging our native forests for furniture.

“The myth that logging Australia’s forests for furniture ranges sold by Harvey Norman is sustainable and there is no consequence to their ongoing destruction is simply not true. There are endangered species at risk in many of the areas Harvey Norman sources wood for its furniture.

“Action is well overdue – Harvey Norman has not given any indication of changing their current practices so we are turning to creative tactics to get the facts out to their customers.”

An extensive chain of custody report outlining how Harvey Norman are selling Aussie native forest destruction was published by Markets for Change and can be accessed at http://www.marketsforchange.org

is that the length of detail you went with within your Doctoral thesis reference list, Hugo?

Posted by abs on 17/04/12 at 08:43 AM

Smoking is banned in public places as it is a health hazard. These pictures show a serious health hazard descending into public places. Has anyone ever seen cigarette smoke to match the photos and it is created by one serious smoker.

Posted by max on 17/04/12 at 11:04 AM

#5 I’ll take that as a backhand compliment to my brevity.

I know that you know the word is the starting point for a disinterested analysis of carbon flows in dynamic and responsive biological systems; the results of which may well displease Prof Hayward.

hugoagogo, do you remember the song titled “smoke gets in your eyes?”
Here in Tasmania it finds its way into our eyes and into our breathing orifices, (or should that be orifee or orifi?)
I find it disturbingly odd when some of Tasmania’s higher educated people stand in full support to a logging industry, that brazenly permits its foul smoke stenches to overcome the citizens in this State?
(I speak here of Forestry Tamania and their fire-lighting fiends.)
As you are an educated man hugo, what is your reason for supporting such an incendiary intensive befouling mob as those whom practice their pyromaniastic purposes, that create their many harms to our people?
Don’t forget that this smoke-strewing business doth scare the very lives of the well-shod mainland tourist to get up and get the hell out of this smoke emanating enigmatic island of Tasmania?

Posted by William Boeder on 17/04/12 at 10:16 PM

Hats off to you hugo if you got doctor seuss in to your reference list. It may save time if you were to refer me to literature of the independent review of forestry tasmania’s carbon auditing information so we can assess mister hayward’s comment

Posted by abs on 17/04/12 at 10:18 PM

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