Somehow, the New Jersey/Brooklyn Nets never owned the Nets.com web domain. (It's surprising, in this era, but it happens.) Until recently, if you tried to go to nets.com, you were redirected to CyberMesa.com, the website for "a telecommunications company with headquarters in Santa Fe, New Mexico." For information on the professional basketball team with headquarters in East Rutherford, New Jersey, you'd have to type in NJNets.com, which would redirect you to the team's page on the NBA's website.

I called Cyber Mesa, hoping to get to the bottom of this. I explained the situation to the woman who answered. She seemed befuddled and put me on hold. I was then transferred to a woman named Jen. I told Jen that there was a lot of speculation on the internet about who was responsible. "They're welcome to speculate," she said. "It's more fun that way."