Digital advertising and marketing: only the best ideas worldwide, since 2003

Tinder for Clothes? I am scared.

Moda Operandi is something of a digital fashion forerunner. First, it allowed its customers to shop runaway items only days after the show. Now, it takes it up a notch, with its new mobile app that allows fashion-obsessed to “yay” or “nay” the runaway looks in real time. Once the “yay” looks become available for sale couple of days later, you are of course first to know. This is a great example of entertainment, game mechanics, content and commerce, all in one. Good job, Moda.