Lil Nas X Old Town Road Country Rap Video

Lil Nas X Old Town Road Country Rap Video

Some labels are prepared to offer Atlanta rapper Lil Nas X a seven-figure deal, as his country-trap song “Old Town Road” rakes in streams, sources told Billboard.

The track about a lonesome cowboy, which interpolates Nine Inch Nails‘ 2008 song “34 Ghosts IV,” was released in early December. It has since topped more than 11.5 million streams on Spotify, and its music video — which features footage from the Western video game Red Dead Redemption — has generated close to 5 million views.

Like many quick-rising hip-hop hits in 2019, this one also involves memes and a viral social media challenge. TikTok users have turned the track’s “I got the horses in the back” lyric into a video meme where users transform into cowboys as the country-flavored chorus plays in the background. Even sports coverage site Bleacher Reportgot in on the meme-making back in December.

Lil Nas X self-released his first project, Naserati, last year. Last month, he released his latest single, the guitar-tinged, mellow “BANZUP,'” which has 132,000 plays to date. ref” Billboard.