Sony Ericsson Kicks Off Green Campaign with New Phones

Today Sony Ericsson announced a new program that it hopes to use to reduce its CO2 emissions in its internal operations 20% by 2015, and reduce its entire CO2 emissions 15% by 2015. As part is this initiative, Sony Ericsson introduced two, new, greener phones. The C901 GreenHeart and Naite help accomplish this by using 90% less paper materials in their packaging and a smaller packaging footprint, which in turn leads to lower transportation CO2 emissions. Sony Ericsson has also eliminated hazardous materials from the phones, uses 80% recycled plastics and ships the phone with a low-power charger. All this combined reduces the CO2 footprint of the C901 GreenHeart and Naite by 15% compared to Sony Ericsson's normal production phones. Sony Ericsson didn't provide many details about the handsets' specifications, but did say the C901 GreenHeart and Naite aren't expected to hit the market until 2010 and 2011, respectively. The GreenHeart initiative is being launched with the C901 and Naite, but Sony Ericsson plans an entire portfolio of GreenHeart devices.