Kestrel Foods

Brief

To assist with Kestrel Foods’ exciting plans to further develop its Forest Feast and Acti-Snack brands and create opportunities to reach new and existing customers, across Northern Ireland, GB and ROI.

Response

We are using our extensive experience of marketing in the food and drink sector to heighten the awareness of the brands across diverse geographies. We have created a bespoke approach, tailored to each market to position Forest Feast and Acti-Snack as healthy snacks for families, fitness buffs and those on-the-go. We have been assisting with the launch of new products and exploiting our strong relationships with media across the UK and Ireland.

Results

We have developed and are delivering a comprehensive communications strategy. We have already increased the awareness of Kestrel Foods’ expertise in the healthy snack sector, by achieving widespread coverage on new product launches, We have also secured high profile corporate commentary pieces in national Irish newspapers and the recently produced Excellence in NI book that is set to be shared globally. This work is ongoing.