Still unconvinced about ecommerce site search? How about this little nugget: “Shoppers who use site search on ecommerce sites convert at two to three times the rate of those who don’t use it.” (Source) MarketingSherpa Ecommerce site search technology has been around for at least a decade. It benefits online retailers in multiple ways; as …Read More

Google Announced recently that they will begin to block sending keyword data from Google Adwords to 3 party providers, including Google Analytics. As a data analyst, one of my roles is crunching numbers to help businesses make data driven decisions. In order to do that, I depend on having as access to as much data …Read More

A Danny Sullivan interview is worth reading. Why? Because he’s been talking about SEO since before it became an acronym. If someone were building a short list from which to select the most seminal person in SEO, he’d be near the top. His resume is pretty good: April 1996: published A Webmaster’s Guide To Search …Read More

Who is Chip Oglesby? A Southern man of many talents, of course. Chip (@chipoglesby on Twitter) brought his considerable data-crunching talents to FastPivot when he relocated to Asheville, NC from Columbia, SC. With certifications including Google Analytics Certified Individual and Google Certified Partner, he’s also our in-house lead for everything related to data, including Google, online …Read More

There are certainly more than 5 reasons to choose Shopify for your next (first?) ecommerce platform, not least of which is because the company was founded by Canadians who love ecommerce and hockey. But there are recommended word count limits for blog posts so I polled the FastPivot team and identified 5 areas where Shopify absolutely …Read More

While using content to drive online product sales is not new to the world of ecommerce, too few retailers do it. Which is the wrong decision – particularly for sites catering to niches. Educational content is often the best way to acquire traffic, then convince people that 1. they have a problem, and 2. you …Read More

In two previous posts (part one/part two), we discussed how to do an ecommerce site audit. Using the recent example of an audit we conducted for a multinational client, we described what to collect and how to present your findings. Here is part three, something that may surprise you. It’s a list of the many …Read More