Real Estate Development

Real Estate

Many small businesses rely on their “gut” when determining new site locations, the new site just “feels right”. Or sometimes, you may use a “me too” approach and place new sites near competition that you have determined has similar characteristics to your desired customer base. While these approaches can satisfy the needs of a small emerging business, they can’t sustain the type of growth that many companies experience. It’s not difficult to place sites in a city you have lived in for many years, but what happens when you start to branch out into other, more unfamiliar markets. These strategies can be risky and won’t afford the desired optimal growth potential.

Researched and analyzed specific markets for large manufacturer including current retail locacations, possible additional forcus areas and demographics.

Consulting Services

Existing Site Analysis

ML Group can provide a full analysis of demographic data for existing locations to develop a site selection model that best represents your existing store’s performance characteristics as they relate to available demographic data. We can provide detail customer segment analysis to help identify the lifestyle characteristics of your existing customer base. In addition, we can create a demographic-based existing store performance model to identify potential under-performing locations.

Demographic analysis of your existing customer base can also help to provide a more targeted marketing model to ensure that money spent on marketing has the highest potential for success in reaching your desired customers.

Site Selection Model

Utilizing the existing location analysis, ML Group can develop a proforma analysis model to be used in site selection for future locations. The model will provide detailed analysis of demographic data and forecasted financial performance metrics for the site selection process. We can also perform detailed competitive analysis with relation to demographic characteristics and site proliferation.

Site Research

ML Group can provide detailed analysis of geographic areas to determine optimal site placement to maximize sales potential and return on investment. Site selection analysis can help with both new market penetration as well as existing market backfill.

Competitor Analysis

ML Group can provide detailed analysis about your competitors, such as: