“Knowing how to use Adobe Analytics (SiteCatalyst) will not guarantee your success, but not knowing how to use it, will almost guarantee that you fail”

Analytics Demystified provides a unique Adobe Analytics (SiteCatalyst) learning experience in the form of a “Top Gun” training class. Provided by the “Omniman” himself, Adam Greco has created an intensive one-day Adobe Analytics class that goes deep into the product. Based upon his book, The Adobe SiteCatalyst Handbook, Adam Greco provides a four hours deep dive into all of the critical features of Adobe Analytics, followed by a four hour scenario based learning exercise to help enforce the concepts learned in the morning session.

This class is aimed at those who want to understand how Adobe Analytics works behind the scenes, and tends to benefit those who administer Adobe Analytics and/or those who “own” the Adobe Analytics implementation at their organization. However, many power users and developers have also found the class useful so they can better understand how data is collected and how far they can push Adobe Analytics. The primary goal of the class is to teach attendees how to take daily business questions and translate that into an implementation approach that would produce reports and data that would answer the business question. While there is very little tagging covered in the course, it does go deep into how you would implement Adobe Analytics correctly to answer easy, medium and hard business questions. Sample topics covered included: