Tim Cook - Archives

Google and Apple are both highly esteemed brands. Both companies share many common traits that have contributed to their success, but there is one very big difference between the two – Google plays offense while Apple has recently settled for playing defense. Apple is struggling to maintain its position in the market, while Google is expanding its position. There is a leadership lesson here...…

With all eyeballs on Marissa Mayer at Yahoo and Tim Cook at Apple, CEO succession is a hot topic these days – and rightly so. Few things adversely impact corporate culture, shareholder value, or brand equity like a failed CEO. In today’s column, I’ll share the most common reason for failed CEO successions.
Given the obvious importance of leadership from the top, what always amazes me is the…

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