Piers Fawkes: Tis The Season To Avoid Green Gift Guides

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Piers Fawkes

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

Could green bloggers and journalists be damaging the environment because their focus on the individual lets corporations off the hook?

Could green bloggers and journalists be damaging the environment because their focus on the individual lets corporations off the hook?

Over the last few weeks I’ve immersed myself in the world of climate change. As I’ve worked alongside my team with The Climate Reality Project to develop new Gaming For Good ideas to support Al Gore’s team’s mission, I’ve started to learn that the green movement’s personal behavior is actually damaging to the environment.

There’s nothing necessarily wrong with asking people to behave consciously, but the problem is that the bright spotlight seems to be unjustly focused on the individual and not the companies they buy from or the places they work at.

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon