72% of Americans Won’t Wear Google Glass Because of Privacy Worries

It’s not Google Glass’ nerdy aesthetics, somewhat douchey reputation or lofty price tag that will prevent a whopping 72 percent of Americans from donning the headset of the future—it’s concerns about privacy and safety.A new study from market research firm Toluna found that privacy worries are a major stumbling block for Google Glass, with two in five consumers citing concerns such as the potential for hackers to access private data, the ease with which others could record their actions without their knowledge and the potential for private actions to become public.

“Google Glass is not yet available on the open market, although it is clear that a high proportion of individuals have concerns about the potential impact on their privacy,” said Mark Simon, Toluna’s North American managing director. “This is something Google and other tech companies using the technology should address before the product can become mainstream.”

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