WELCOME TO NOW

EthniFacts was born out of frustration with a lack of available insights and tools for activating the New Mainstream…an America Reimagined where the “general market” no longer exists, a marketplace that reflects and acknowledges consumers of all races and ethnicities as the source of fresh trends and growth, a marketplace demanding innovative activation strategies.

Multicultural consumers–and non-ethnic Americans who share their values and attitudes–are at the forefront of a fascinating and fast-growing CulturEdge®. At the same time, there are those that reject things outside their root culture and this push and pull of Ambiculturalism® vs. Monoculturalism is driving America.