Taking on Big Soda: Lessons learned – and a new Research Watch

Welcome,

Summer is heating up, and soon the campaigns for sugary drinks taxes will be, too – in as many as five places. In this issue, we break down the messages and strategies that worked for Philadelphia, and how the movement may have evolved to withstand Big Soda's big money. Our latest Research Watch digs into the science behind the headlines on sugar. And we note a big difference in how Coke is marketing in the UK, now that a national tax is in the offing.

What can other cities can learn from Philadelphia's success in passing the first big-city sweetened drinks tax? Our Executive Director Jim Krieger has the scoop on how the political path, timing and framing are key factors. Read More.

We followed Philadelphia Mayor Jim Kenney's framing of soda tax issue and his consistent use of messages throughout the campaign. As a handy reference, we put together some of his best lines for you. Read More.

Can you spot the big difference in these Coke ads from the US and the UK? We look at why the US version is so sugary. Read more.

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We'd love to hear from you! Please take a minute to give us some feedback to make this as useful as possible. If you have tips on research we should cover, please send them to Petra Vallila-Buchman at pvallila@HFAmerica.org. You can also follow us on Facebook and Twitter @HealthyFA.