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Whether your goals are lead generation or the creation of user-generated content, social media contests and campaigns can help you achieve them. And you can start achieving your goals from your very first marketing app or contest.

If you want to learn how to create a successful debut campaign, then our white paper 10 Tips for Running Your First Campaign can help. This paper was written to help you understand how to design and launch your first social marketing campaign or contest, and how to make that campaign as popular as possible.

The white paper includes practical, actionable tips like:

Pick a type of campaign that matches your marketing goals.

Find your fans by researching where your audience lives on social before investing in promoted Tweets or Statuses

Go with the flow and match the tone of your social media contests and campaigns to your offline advertising

Get analytical from half-time through to the end so you can track and calibrate the reach of your campaign from launch to conclusion