As reported earlier, Smartron has today launched the awaited Smartron srt.phone at an event held in New Delhi. The smartphone is said to have drawn inspiration from Sachin Tendulkar (as suggested by the name based on his initials) and is reportedly a gift for his fans.

Smartron srt.phone runs on Google's Android 7.1.1 Nougat out of the box. An upgrade to Android 0 (whenever it releases) is promised. The smartphone offers unlimited storage via t.cloud and comes with its proprietary tronX apps.

The device sports a 5.5-inch FHD (resolution of 1920x1080 pixels) display with 401 pixels-per-inch and is protected by Corning Gorilla Glass 3.

The rear camera on Smartron srt.phone is a f/2.0 13 MP sensor with flash and PDAF. The front features a 5 MP wide-angle lens.

The battery capacity is 3,000 mAh. It supports fast charging. The fingerprint sensor sits at the rear. The smartphone is NFC enabled and supports 4G LTE and VoLTE. Dual micro SIM slots are available, along with USB Type-C and a 3.5 mm headphone jack.

The back covers on the Smartron srt.phone are swappable. Signature Sachin Tendulkar rear covers are available. The device comes in gray color. It is exclusively available on Flipkart at a price of ₹12,999 ($200 approx.) for the 3/32 GB variant, and ₹13,999 ($220 approx.) for the 4/64 GB model.

Celebrity endorsements for products is not a new thing. Almost every industry spends a lot of their marketing budget making known personalities vouch for their products. Smartphones are not untouched by this behavior. While many celebrities are brand ambassadors for various smartphone manufacturers (for instance, Amitabh Bachchan for OnePlus, Deepika Padukone for Oppo), few just grace the audience with their presence during launch events (for instance, Randeep Hooda and Nimrat Kaur at Huawei Honor launch). Then there are the ones who have announced their brands - 'Being Smart' phones by Salman Khan. Recent to join this wagon is the cricketing legend Sachin Tendulkar with his srt.phone, which will be produced by Smartron, a brand in which he is an investor.

In case you still couldn't make it out, the name of the device is the initials of Sachin's name (Sachin Ramesh Tendulkar) followed by the keyword 'phone'. The naming strategy follows the one adopted by Smartron for the t.phone and the t.book, both of which were launched last year.

While no specifications or features have been teased so far, the upcoming device will be inspired by the God (read Sachin) himself. We expect the smartphone to feature Sachin's autograph at the rear.

As reported earlier, Smartron has launched its first ever smartphone, the t.phone, in India today, at an event held in Hyderabad. Note that they had launched their first ever product, the Smartron t.Book, earlier in March.

The Smartron t.phone runs on Android 6.0.1 Marshmallow. It is unclear whether it is stock Android or a custom layer of software sits upon it. The battery capacity is 3,000 mAh.

The device is powered by 4 GB RAM and 64-bit 2 GHz Qualcomm Snapdragon 810 octa-core processor. The onboard storage is 64 GB, which is expandable via a hybrid slot that supports either a micro SD card or a second SIM. On top of all this, t.cloud will provide unlimited cloud storage. Smartron t.phone is a hybrid dual SIM (micro and nano) smartphone. It supports VoLTE. Fast charging is supported via the USB Type-C interface.

The smartphone comes with a 5.5-inch full HD Super AMOLED display, with a resolution of 1920x1080 pixels, and pixel density of 401 pixels-per-inch. Corning Gorilla Glass 3 is used for its protection.

The device maintains a thin profile of just 7 mm. With a weight of only 149 g, it is the lightest smartphone to feature a 5.5-inch screen.

The smartphone comes in four color variants, viz. gray, pink, blue and orange. It has been priced at ₹22,999 ($340 approx.), and will compete with the likes of OnePlus 2, Lenovo Vibe X3, and Xiaomi Mi 5. It will go on sale next month.

Smartron t.phone specifications

Operating System: Android 6.0 (Marshmallow)

Processor: 2GHz octa-core

Memory: 4 GB RAM

Storage: 64 GB internal (expandable)

Display: 5.5-inch full HD Super AMOLEDResolution (pixels): 1920x1080

Primary camera: 13 megapixel

Secondary camera: 4megapixel

Battery: 3,000 mAh

Weight: 149 gPrice: ₹22,999 ($340 approx.)

The first smartphone from the house of Indian IOT startup Smartron, the t.phone, is all set to launch on 19th of this month. The company has sent out a teaser confirming the same. Note that this will be the second device from the manufacturer - the t.book was launched in March earlier this year.

The teaser image says "Save the Date," along with the date itself. This is followed by a hashtag which confirms that it is, in fact, the t.phone which will be launched. Then we see the company logo, along with the tagline "The Legacy of the Smart. CONTINUES." This is meant to be a reminder that this is not their first product in the market and that they are committed to continuing their legacy of producing smart products.

As far as the Smartron t.phone itself is concerned, it is already known to feature a 5.5-inch display. Also, it is the lightest device with that screen size.

Thanks to the t.Book event, we already know a few more things about the phone. It runs on Android Marshmallow. The rear of the smartphone confirms that it is designed and engineered in India, and is assembled in China. The manufacturer has already announced that they will be assembling in India soon and that they have partnered with Foxconn for the same. The rear camera comes with dual flash.

Have you saved the date?

Smartron, an IoT brand from India, has today announced its debut by launching two devices in the market. Cricketer Sachin Tendulkar (read God), who is a shareholder in the company, was also present during the launch event held in New Delhi.

The Windows mobile workstation, or t.book as they are calling it, is powered by 2 GHz Intel Core M 64-bit processor and 4 GB RAM. It runs on Windows 10, and the users will get a one-month trial of Microsoft Windows 10 Pro and Microsoft Office 2016. This clearly is a competition to the Microsoft Surface range of tablets. It comes with a 12.2-inch WQXGA IPS touch sensitive display with a resolution of 2560x1600 pixels. It features a detachable magnetic keyboard. The device offers 128 GB SSD storage (expandable up to 128 GB via micro SD). The t.book features a 5 MP primary camera with autofocus, and a 2 MP secondary camera. The device offers two USB 3.0 ports, a USB Type-C port for charging, dual band WiFi, and a micro HDMI port. The battery capacity is 37 WHr.

Tron.x integrates all the Smartron devices, software, cloud, crowd, hub, services and care platforms to deliver a personalized experience through a featured named Hubtron. Hubtron will come with every Smartron device. This will ensure that the user can access all documents, pictures, music, and other files. The t.cloud feature will provide with free unlimited cloud storage. The t.care, their customer support, will offer online and offline help.

The smartphone is named the t.phone and is the lightest 5.5-inch smartphone. More details regarding the same will be announced at a separate event in the coming weeks.

Speaking on the occasion, Sachin said,

“We are moving towards Internet driven experiences and Smartron’s vision in unlocking the potential of IoT will bring compelling experiences to people, making their life more productive, safe, intelligent and convenient. An Indian brand making a great leap into technology product innovation is commendable. I am delighted to be associated with Smartron, a global technology brand from India.”

The Smartron t.book will go on sale exclusively on Gadgets 360 starting April 8th, and is priced at ₹39,999 ($600 approx.). The bookings for the t.phone will start on April 18th. The t.phone is now launching on May 19th. Its price is yet to be revealed.