Acxiom Corp.’s Chinese business, called ChinaLoop, has grown in size since its acquisition in 2004. Overall, however, Acxiom has struggled to make its international efforts profitable. (Jeff Hankins)

Acxiom Corp. has been global for years, but it's fighting a battle to stay that way through historical losses, setbacks and management changes. Its current management team is pushing for expansion and improvement overseas, but analysts remain skeptical.