Among EnterWorks customers, all of whom use the company’s leading PIM and MDM solutions, attending the four-day conference are included many well-known brands such as Fender, HP Hood, Johnstone Supply, Mary Kay, Orgill, and US Foods.

The keynote speaker of the EnterWorks Enable 2017 User Conference is Louis Hernandez Jr., Chairman & CEO of Avid Technology, one of the industry’s most iconic names in media technology, and author of “The Storyteller’s Dilemma: Overcoming the Challenges in the Digital Media Age.” Hernandez’s presentation speaks to the book’s themes: how technology is changing the way we share experiences in the connected digital age, the economic realities of an evolving media landscape and why artists, producers, innovators and consumers should embrace this revolution and build a better future. A trailer of the book is available here.

“Digital transformation has made EnterWorks’ data and content technologies essential for persuasive storytelling by B2B and B2C companies. Customers search for easily consumed content when looking to buy products and services, so whether it is Hollywood films, farm-fresh produce, or building equipment, companies need to deliver individualized content across their commerce touchpoints,” said Rick Chavie, CEO of EnterWorks. “This conference is special as it provides our team the opportunity to engage with our customers to share results, showcase our latest offerings, and collaborate on our platform road map by bringing together our technology assets and plans with our customers’ insights.”