Recently, we’ve provided helpful tips for getting your independent hotel up and running on social media. While getting started can be challenging, sustaining a regular posting schedule can be even more difficult if you do not plan ahead. Developing a social media calendar is essential for staying organized and on-schedule with posting high-quality content that your audience will want to engage with and share with their personal networks. To help independent hotel operators navigate this part of the social media journey, we’ve published, “Tips for developing your independent hotel’s social media calendar.”
In our latest report, you will find tips for developing engaging and entertaining digital content that will capture the attention of your audience, cutting through the clutter that fills up timelines and leveraging guest-generated content. Additionally, we offer advice on how to lighten the burden of generating every piece of content that fills your calendar.

As an example of what you’ll find within the report, a great tip for filling gaps in your calendar is to gather information from community event calendars published by nearby businesses, groups and venues. Posting about local events and attractions, such as food festivals, art shows, parades and children’s activities, gives your online audience a broader sense of what to expect when they visit your hotel and city, as well as provides them with additional incentives to start planning their next vacation.