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Every vote counts in a design studio. Voting is important, because it is how your participants make decisions about what they see. In the end, a person's vote will be based upon their experience, knowledge, and intuition. You really do not know if the team's decision on a final concept will be accepted by your customers.

“Thinking isn’t agreeing or disagreeing. That’s voting.”

— Robert Frost

Voting is, literally, a leap of faith.

Voting can be very difficult for participants. In the later rounds, you will see many of the sketches as viable options.

Tip #1:

Only a Sketcher can vote. The Leader and Historian ...

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