“BRAIN SPA: The desire to learn more will influ­ence des­ti­na­tion deci­sions. Brain Spa looks at our grow­ing appetite to expand and keep our intel­lect in good health – in fact we are pre­pared to travel for it. Forbes has tipped the mar­ket for goods and ser­vices that claim to enhance IQ as the next tril­lion dol­lar indus­try and Brain Fit­ness soft­ware is already worth $265 mil­lion in the US. The mar­ket for goods and ser­vices respond­ing to the new demand for men­tal stim­u­la­tion is expected to grow between $1 bil­lion to $5 bil­lion by 2015.”