“The creation of a Toy City concept to complement our temporary seasonal retail strategy is a logical extension of our brand; one that will allow us to leverage our existing pop-up store capabilities and capitalize on the category whitespace that has recently been created,” said James Harrison, Party City CEO.

No word on where exactly these locations will open up, but with only 50 store locations across the country, odds are these will only be in major metropolitan areas. Will this move capture much of Toys R Us former market share? Will this give Transformer Fans more options at retail? Will you ever find Wave two of Power of the Primes? Stay tuned for more details as this story unfolds.