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14 June 2010

*SCAPE And StarHub To Collaborate On Developing Youth Talent And Leadership Through New Media Initiatives

StarHub appointed by *SCAPE as preferred info-communications provider

StarHub to provide sponsored info-communication services, marketing
support and S$1.5 million in cash donations to *SCAPE over three
years to drive programmes for youth and new media development

Singapore, 16 June 2010 – *SCAPE, the National Youth
Organisation, has announced StarHub, Singapore's fully integrated
info-communication company, as its preferred info-communications
provider, whereby *SCAPE and StarHub will embark on a collaboration to
holistically develop youth talent and leadership through a range of
new media initiatives.

StarHub will provide sponsored info-communication solutions,
including mobile, broadband, Wifi and cable TV, as well as marketing
support and S$1.5 million in cash donations to *SCAPE over three years
to drive programmes for youth and new media development (refer to
Annex 1 for a summary of key events).

The collaboration between *SCAPE and StarHub will focus on four
strategic outcomes, namely:

· Providing platforms to showcase youth talent;

· Developing programmes to nurture youth leadership;

· Championing initiatives by youths to raise social
awareness and finally;

· Developing youth-oriented content for new media,
television and mobile platforms.

Young Singaporeans are not only the consumers of content, but
increasingly, the creators of it. New media is shaped by the young
blogger, social networker, film maker, aspiring dancer, cheer leader,
event organizer or Facebooker. *SCAPE and StarHub's strategic
partnership complements the fusion of youth development, integrated
media and technology.

The new media projects will be managed by GRID MMS, *SCAPE's
appointed Managing Agent for New Media, and will be consolidated under
a cyber youth movement called '360 Without Borders'. The movement aims
to nurture well-balanced young Singaporeans who will use their talent
to pursue social change and worthwhile causes.

Ms Evelyn Lau, General Manager of *SCAPE, said, “We have discovered
that at the heart of StarHub's support for *SCAPE, is a genuine sense
of commitment to young Singaporeans, and we are happy that '360
Without Borders' is compatible with StarHub’s social responsibility
intent to empower young people to drive social and charitable causes.
The synergies from *SCAPE's collaboration with StarHub to develop the
talent of young Singaporeans and groom their leadership abilities will
not only have a lasting impact on the youth community, but also the
media industry.”

Said Mr Tan Tong Hai, Chief Operating Officer, StarHub, “StarHub is
committed to help young Singaporeans make their dreams a reality by
providing the innovative info-communications solutions that they need
to stay connected, informed and entertained. We are pleased to partner
with *SCAPE to spark the next generation of young talents by
empowering youths with the resources and media platforms that they
require to uncover their talents and make a positive difference in
their world. Through our support of the youths’ community outreach
efforts, StarHub is able to multiply exponentially our contribution to
society. By aligning StarHub with *SCAPE, we are also able to assure
for the brand, a place in the hearts and minds of the next generation
of young Singaporeans.”

Said Mr Philip Wu, CEO of GRID MMS, “Young Singaporeans today are
not only consumers of new media, they are also fervent creators of
content. We seek to harness the power of this trend by leveraging on
StarHub's integrated media platforms to provide a stage for such
content to gain a wider audience.”

To illustrate the concept, Mr Wu explained, “One of the projects
being launched in September 2010 is called ‘Stage Without Borders’.
The initiative will allow young Singaporeans to bring their OnLINE
content OnSTAGE and OnAIR. Young Singaporeans with talent to showcase,
or social causes to promote, may simply upload their content OnLINE.
The projects and talents that are voted in by their peers get to
perform OnSTAGE at *SCAPE in the monthly ‘Stage Without Borders’
concert. Winners shall be broadcasted OnAIR on StarHub TV and StarHub
TV on Mobile. This, combined with training and other engagement
activities, will be a new dimension in youth development.”

Key infrastructure and youth spaces at *SCAPE

The projects are set to be carried out at *SCAPE's 12,000 sqf new
media facility - GRID New Media Studios, 6000 sqf Music Studio, 500
seater auditorium and an events area with a capacity of up to 5000 people.

GRID New Media Studios is also the headquarters of the '360 Without
Borders' movement. Grid New Media Studios will include:

· GRID New Media Productions - a post production facility;

· Grid New Media Studios - an internet broadcast studio;

· Grid 'No Limits Café' - where young people can come
together to engage in creative brainstorming, script and storyboard
development as well as other content pre-development activities; and

· Grid New Media Academy – where training in new media
skills will be provided.

- END -

Annex 1

*SCAPE-StarHub Collaboration: Activities Outlined for 2010

1. 'Stage Without Borders’ : OnLINE – OnSTAGE - OnAIR

*SCAPE, StarHub and GRID MMS shall organise a concert showcase every
month called 'Stage Without Borders'. Commencing 11 September 2010 at
*SCAPE’s 500 seater Auditorium, young Singaporeans who wish to
showcase their social cause, music, dance, short films or any other
digital innovations may upload their videos at
www.360withoutborders.com from 1 July 2010 onwards. The five
individual or team submissions with the highest votes every month will
either be selected to be screened or invited to perform at the event.
Some of these performances, especially those that promote worthy
social causes and messages, shall be selected for media exposure on
StarHub's cable TV, mobile or online platforms. In addition to these
concerts, there will be monthly open air movie screenings with
selected charity beneficiaries.

‘360 Without Borders' is a youth online community that seeks to
bring together young people who want to use their ideals, ideas,
talent and action to drive positive changes in the world that they are
inheriting. To grow this community, *SCAPE, StarHub and GRID MMS will
carry out the following:

a) New Media Ambassadors Quest 2010

Two New Media Ambassadors has been crowned on 20 March 2010.
Selected from the general internet community by a panel of industry
leaders, the initiative sought to find talented young people with the
heart to lead socially responsible initiatives. *SCAPE will be
recognising these promising young people on 20 June 2010. Winners will
get talent contracts with *SCAPE and GRID MMS. The top two winners of
the ‘New Media Ambassadors Quest 2010’ win for themselves attractive
prizes, including a trip to London, one year free StarHub mobile line
and Golden Village movie tickets. Finalists of the Quest as well as
other young promising ‘360 without borders’ members will be invited to
drive projects, events and activities at *SCAPE. The judges for
‘New Media Ambassadors Quest 2010’ include:

Youths who are technology savvy and keen to tinker with the
development of applications, test new technology and services or
generally explore mobile or other services can register at
www.360withoutborders.com. They will be given the opportunity to try
out the latest technology and trends, including the latest StarHub
content and services.

c) GRID New Media Academy

*SCAPE, StarHub and GRID MMS will invite youths to participate in
new media training courses conducted by relevant training partners by
professional training organisations. Such courses will be supported by
the facilities at GRID New Media Academy. Courses could include
certification courses leading to diplomas, and short-term hands-on
training sessions on webpage design, video production and
post-production. Talented participants will be given paid project
roles to play in the many production projects that will be taking
place at *SCAPE.

3) Retail opportunities at *SCAPE to cultivate social entrepreneurship

Young Singaporeans will be given a physical platform and venue at
*SCAPE to test their business ideas in aid of social causes. *SCAPE
and GRID MMS will work with enterprising young Singaporeans and
Blogshop owners to bring their products to market through a
StarHub-sponsored retail space at its Street Art Market on an ad-hoc
basis to interested young entrepreneurs.