Google for Retail

4XEM plugs into 46.6% more impressions

4XEM manufactures high performance networking, connectivity, and digital lifestyle
products and is sold in retailers across the US. Initially providing IP cameras and
VOIP solutions to businesses, 4XEM has grown, now producing a wide range of technology
products for both business and personal use.

Goals

Elevate 4XEM’s brand awareness.

Appear more often in relevant Google Shopping ads.

Approach

Worked with data partner GfK Etilize to submit authoritative product
information to Manufacturer Center for integration into Google Shopping ads.

Results

Boosted impressions by 46.6%.

Boosted clicks by 37.0%.

4XEM partners with some of the US’s largest retailers such as Walmart, Best Buy, and
Staples, to promote its high performance technology products through online advertising
channels like Google Shopping ads; however, 4XEM’s retail partners weren’t always able
to provide the most up-to-date and accurate product information. As a result,
incomplete product descriptions prevented 4XEM’s products from appearing more
prominently online. Google Manufacturer Center empowered 4XEM to elevate their brand
experience and stand out in a crowded marketplace.

"Since working with Google Manufacturer Center, our overall product exposure has
significantly improved and elevated our brand leading to higher sales volumes,” said
John Fortier, President of 4XEM. “We are committed to Google Manufacturer Center being
a large component of our marketing strategy now and in the future.”

4XEM’s team worked with GfK Etilize, an approved
Google Shopping data partner, and has seen 46.6% increased impressions and 37.0%
increased clicks when compared to benchmark products without Manufacturer Center
support.