Bradford City vs Manchester United vs Rangers vs Everton in the Summer of 2012 Four Team Tournament that never happened

There was to be a Summer Four Team Football Tournament at Valley Parade in Bradford in 2012 involving the hosts Bradford City, Manchester United, Glasgow Rangers and Everton. The teams would play two days of football and while that was happening Bradford City we build relationships with people at those clubs and beyond in the wider football world to announce that the club was a respectable member of the football community once more. It never happened of course, but this is the story of how it could have and about how a club started acting in a strange way with the hope coming over as not at all strange to the rest of football.

Fargo

This is a true story about a four team football tournament that never happened but was going to happen at Valley Parade in the Summer of 2012 at Valley Parade, Bradford.

The tournament would be hosted by Bradford City and feature three of the biggest names in British football: Rangers, Everton and Manchester United.

It is a strange story and one which seems out of keeping with the profile of the club at the moment but take my word for it, it did happen.

Some of the names have been left out to avoid embarrassment for the people involved who did embarrassing things.

This does not include David Moyes who, if he reads this, may feel embarrassed.

The day had an unreal air about it. The aim for Christie – the 49 year old Scot who had recently arrived at Bradford City – was to show what he did in a day and how what he did did not conflict with manager Phil Parkinson but rather augmented Parkinson but thinking back I believe there was something else behind our invitation.

Christie lived in London but worked out of the a Bradford hotel most of the time. The conflict between Christie and the people he worked with like Mark Lawn, Roger Owen, and Peter Jackson I could – and perhaps will – write a book about but suffice to say that at the end of long, hard days of work the gregarious Christie went back to The Cedar Court hotel at the top of the M606, and was alone.

I imagine that Christie thought when he took the job that he would have more to do with the people around Bradford City. I imagine he thought that he would be part of a group of people, a gang, and that he would trade stories about his adventures in football and about the club he had joined but instead was spending a lot of time in a featureless Bradford hotel.

I think he probably wanted someone to talk to about Bradford City, and I think that someone was me.

Everton Part 1: Tom Cleverley

Tom Cleverley signed for Everton under freedom of contract and for no transfer fee this week leaving Bradford City without a percentage payment on the deal which took the England international – then a twelve year old child – to England’s biggest football club Manchester United.

The detail of the transfer that took the twelve year old Tom Cleverley from Bradford City’s to Manchester United included a percentage of any transfer fee paid for the player, and it included a payment for each Football League/Premier League appearance the player made and – I believe – ended up netting City about £75,000*.

At Bradford City it was thought that that £75,000 was dependent on Cleverley playing for Manchester United. It was also thought that the “sell on clause” percentage applied to full transfers, and not loan deals.

However in the Autumn of 2011 Christie he drove over to Old Trafford with a copy of the transfer deal in hand and demanded the money be paid for the games played for Leicester City, Watford and Wigan on loan, and a cut of any loan fees that United were paid for Cleverley.

The fact the money arrived for Peter Jackson to spend rather than over the following years may, or may not, been significant but what was useful was the conversation which that Christie had started with one of the biggest clubs in the World.

Christie used the opportunity to create a relationship with people in the system of Old Trafford. The terms of the relationship seemed to be that Christie would keep Manchester United informed of developments at Bradford City, and in his newly set up Development Squad and Manchester United would compensate his Development Squad Fund for that to the tune of £45,000 over a period of time*.

Money, and The Development Squad Fund

The Development Squad Fund is always a source of some confusion. It confused me and I had a good look through the spreadsheet. I knew how much the young player who Christie had offered the chance to turn their careers around at Bradford City were being paid and let me tell you they were not millionaire footballers.

Players were on around £100 a week. Christie believe that that would root out players who wanted the lifestyle of a footballer rather than to be a footballer. To live on £100 a week in Bradford you had to really want it*.

As with all clubs The Football League give money to Bradford City to be spent on for youth development some of which created a part of the fund as was appropriate because it featured some of the youth side.

The fund was augmented by other money that Christie could generate from the squad itself. This might include the Development Squad being paid to play closed-doors friendly matches at other clubs, or it might include anything raised by loaning out Development Squad players*.

This money then went into a separate pot to the manager’s budget and could not be used by the manager because it was – in part – made of Football League grants and could not be spent on transfer fees or first team players.

Some of the players who joined the Development Squad from other clubs were given a simple proposition by Christie. “You’ve failed as footballers to this point, your previous club does not want you, and you are going to have to get a real job now but we at Bradford City will give you a last chance. Impress us and we will put you in our first team and you do not have to go work in a Supermarket.”

Nahki Wells’ name stands out on the list because he embodied that proposition whereas the rest have had more modest careers as footballers, or no careers at all.

Wells’ name seems to justify a project like a Development Squad for clubs like City – who benefited from his transfer to Huddersfield Town for £1.25m – and justify too Premier League clubs like Manchester United investing in what are ostensibly rivals to make sure that any gems they – or their rivals – accidentally let go can be polished up and returned to the crown.

Wells has not gone to the Premier League football but Cleverley did, and so did Fabian Delph. Delph and Cleverley were both spirited away from City very young and coincidentally both played in last week’s FA Cup Final. They made the big time.

Of the tens of thousands of eleven and twelve year olds kicking a ball every weekend how did Delph and Cleverley ended up becoming the subject of real football transfers. How do clubs like Manchester United or Leeds United (who bought Delph from Bradford City) even find out that if they watch that specific game of the thousands they could watch in a weekend then they will see a future England International?

The answer seems to be from relationships such as the one which existed between Bradford City and Manchester United as a result of Archie Christie’s involvement in making Manchester United pay for Tom Cleverley.

A Person with a Black Book

In the World of Advertising Agencies (in which I have worked) there is always a New Business department and within that department there is always a Person with a Black Book.

In that book is a list of names and the names are the Person’s Contacts and those Contacts work for potential Clients. Probably the Person has got his or her job because of the names in that book and the prospect of linking Agency up with Client that Contacts represent.

After a while the Person moves on to another agency and takes the book with them. At the new Agency the Person start getting in touch with Contacts who by that time have moved to different Clients and work is done. Even though the Agency and the Client are different the Person and the Contact are the same, and that is how the business works.

What is important though is that the relationship between Agency and Client is actually a relationship between Person with a Black Book and Contact.

I’ve worked in an Agency where the Person with a Black Book has been fired on a Monday and on the Tuesday the Contact has taken the Client’s business away. This is how I am used to business working.

Advertising is a strange business like football is. It seems in both that the people have all the control they need but they do not. No matter how much work you put into a Pepsi campaign if Coca-Cola do a better campaign you lose, and no much how much work you put in in a football match if the other team do it better you lose.

In this world without control people are loyal to people.

Whatever relationship there was between Bradford City and Manchester United was really a relationship between Christie and someone at Old Trafford who was taking an interest in making sure that the Red Devils knew what was going on in the youth set-up of various clubs to make sure that they would be on hand when the next Cleverley, Delph, or Andre Wisdom or (in 2011) George Green emerged.

Whoever that was at Old Trafford – and I have no idea who it was – would probably be highly sought after for the contact book he had and likewise the contacts Christie made at Bradford City would stay with him wherever he would go after.

This means it would probably cost United a six times more over five years to employ of Angel Di Maria rather than Tom Cleverley.

In that context it is not hard to see why a club like United will have relationships with teams like City. To bring in a serviceable first team player when young represents a massive saving for a club even at Manchester United’s level.

Team #2: Manchester United

So it was that Manchester United agreed to take part in a four team tournament at Valley Parade in the summer of 2012 along with Bradford City which was of course an agreement between Archie Christie and someone at Old Trafford. City would be playing their full team and United would not which is how – one suspects – the agreement could be made.

The tournament was designed to fill a part of Phil Parkinson’s pre-season plans on the one hand and to showcase Bradford City on the other.

It was something Christie would have liked to do when he was working in his previous role at Dagenham and Redbridge before joining City but the poor facilities at that club prevented that.

Dag&Red is no place for entertaining the glitterati of British football but Valley Parade – a Premier League standard ground – is. Christie was a place where football people could be networked and the club could re-build relationships within the game.

At the time though Henderson was considered a curious signing by Reds boss Kenny Dalglish and was the poster boy for the idea that football’s valuations of transfer fees had lost touch with reality.

It was probably that reality which had prompted the Bradford City’s board to be somewhat amused by Archie Christie’s statement that he could get over a million pounds for fifteen year old junior player George Green. At the time Green was unknown even in Bradford City circles.

Christie had told me that the other co-chairman Julian Rhodes told him how much City were hoping to get for Cleverley and that he would be impressed if Christie could get more for Green.

I once asked Archie Christie if he thought George Green was worth that much money and he shrugged his shoulders and indicated that most players values had little to do with their abilities and much to do with how many people wanted to buy them.

With George Green the value was set by a bidding war which was started out by Spurs following a game Green played on trial for Alex Ingerthorpe junior side (Ingerthorpe is now at Liverpool, and a great example of a person who has taken his contact book with him to another club) and the bid went to a number of clubs before eventually settling on Everton.

One of the suitors was Glasgow Rangers.

Christie’s relationship with Rangers had started long before I crossed paths with him and would carry on after. Christie involved himself in one of the many takeover bids for the club he supported and would have – when asked – call Rangers his dream job.

Christie saw Rangers as the perfect club for Bradford City to sell George Green to explaining that he wanted the youngster go to a club who would then sell him after he had progressed as a player and so City’s sell on percentage clause value would be maximised.

I believe* that Rangers put a bid in for Green and that bid included City getting their choice of the Rangers youth ranks to take on loan to Valley Parade. I was asked who I would take and joked “John Fleck“, to which Christie indicated that not only did he agree but that that would be the deal.

Fleck turns up at Valley Parade as an impressive Coventry City player now and again but at the time signing him seemed unrealistic.

Negotiations with Rangers seemed to have produced an offer and part of the negotiations included Christie telling his opposite number at Rangers that Green would eventually be a better player than Henderson who “runs up and down and kicks people”

Rangers agreed – or rather someone at Rangers agreed – to join in the four team tournament in 2012 and like Manchester United they would be sending a young side. They may have had a similar agreement in place about the Development Squad or being kept informed but not long after they were thrown out of the Scottish League structure after spending more than they could afford and many of the staff left the club, including Fleck.

I asked Christie what he really thought of Henderson and he said he thought he was a good player. I asked him how Green was worth £2m and sighted an example of another player who had sold for less and his reply stays with me now for its oddness: “I’ve Spice Girlsed this.**”

That Championship Manager problem again

In Championship Manager every player has a value set by the game as a function of his abilities as represented by statistics. The higher the stats the more a player is worth, and the stats are (mostly) visible to all.

This is how we got to understand transfers as we grew up to a football world increasingly interested in money. We understood that within football there was a way of looking at a player and – with an experienced eye – knowing what his true value was.

Of course there is not. Not in reality.

We also know the economist credo that something is worth what a purchaser will pay for it. That proposition does not help us in trying to find how much a footballer is worth in the absence of anyone attempting to purchase him, or anyone making a bid.

City had had a single bid for Tom Cleverley and so Tom Cleverley was worth £75,000*.

Everton Part 2: “I was pissing by the door”

Tottenham Hotspur had put in a transfer offer for Green. This transfer offer was for £1.5m is unique in the entire history of professional football.

It is the only one which I have held in my hand.

I walked to the printer, I picked up the five copies, and I read one. It was six or seven bullet points detailing when City would get various payments for Green’s services and it was signed at the bottom by Daniel Levy, the Spurs chairman.

None of the points were that Spurs would take part in the pre-season tournament at Valley Parade but Christie told Jason and myself that the North London team would be sending a side as he headed to a board meeting, transfer offer in hand.

Again the relationship seemed to exist between Christie and someone at Spurs, rather than Spurs themselves.

Eventually Everton made the deal and agreed to take Spurs’ part in the four team tournament. We’ve talked about this before, dear reader, but there was a curious aside and an interesting finish.

Christie was rarely in London but late one night – I was surprised by how late football does its business – during the bidding for Green I was on a call with Christie on his house phone when his mobile, paced within earshot of the landline, rang.

“Its Davie Moyes” Christie said excitedly before asking me to go along with anything he said to Moyes in the next five minutes. I caught my breath.

Sure enough the familiar tones Moyes could be heard from one phone to another and I heard Christie informed the then Everton manager that he could not take the his call because he was on the other line but rather than saying it was a conversation with me, he said he was talking to Bayern Munich General Manager Uli Hoeness.

Moyes did not believe Christie at first and so Christie offered to allow Moyes the chance to talk on the phone with his German rival. This inspired no little panic on my part as I imagined my inability to convincingly impersonate Hoeness.

I know no German at all and my accent is very much Bradford. I thought of the television programme ‘Allo ‘Allo and uttered the word “Ja” softly but audibly in practice. No one heard I assume.

I need not have worried. Moyes was convinced of Hoeness’ presence and hastened off the other line.

It struck me as embarrassing that Moyes should believe such a fanciful story as Germany’s leading football club trying to buy a young English player that no one had ever heard of but it turns out that at the time Bayern Munich were doing just that.

They were indeed one of the many clubs to express some kind of vague interest in George Green and later they signed Dale Jennings from Tranmere Rovers. They had set up a scouting network in the English lower leagues under the belief that English Premier League clubs might be ignoring the talent that was under their noses in favour of buying in players.

Munich may still believe that but the only player they signed from English lower league football was Jennings and he left for Barnsley after a few years. The English are notoriously bad settlers and this may put Bayern off but it is true that Bayern Munich have scouts watching English League Two football. Perhaps they are the only European club who do or perhaps not.

Maybe City games are occasionally attended by the Barcelona and Real Madrid, Juventus and AC Milan scouts all searching for the next big thing and fearing that if they do not over turn every stone in that search then their rivals will.

Team #4: Tottenham Hotspur Everton

Christie sealed it with a handshake and drove away only for – and this is how Christie related it – Spurs to get back in touch and Harry Redknapp himself to up his offer over Everton’s £2m to £2.4m.

The new Spurs bid was turned down because a deal had been agreed but not before Moyes had “become aware” of it and had sought assurances that he would not be gazumped.

It was important that Christie show that when a deal was made with Moyes all football knew it could not be broken. It was important in re-establishing Bradford City’s credentials in football as a club you could do business with.

Re-establishing because in 2011 City had twice been in administration in the previous ten years and that means twice evaded debts they should have paid. This could make people nervous around deals with City and so it was important to Christie that the club start a rehabilitation of their reputation as a club of good standing.

The handshake sealed the contract and this impressed Moyes who had already agreed to send an Everton side to Valley Parade for the Summer of 2012 Four Team Tournament and now agreed to send his first team as a show of gratitude.

That Moyes would send a strong Everton side was a mark of respect but it was the respect which would prove most valuable in the long term. I was started to see the point of the Summer of 2012 Four Team Tournament that Christie was planning was far beyond good matches and bums on seats.

I had thought that football was an imperfect meritocracy before but now I was beginning to see where those imperfections were. Of course a lack of money holds you back in football but it seemed that a lack of respect was a problem too. If you are not taken seriously as a club then serious clubs will exploit you.

This could have been what happened with Tom Cleverley, Fabian Delph and Andrew Wisdom who joined Liverpool when young all for small fees – I could not say – but I’ve been watching Bradford City for over thirty years and have always noticed that our best players leave us for relatively small amounts.

City’s 1980s heroes Stuart McCall and John Hendrie were good value for the teams that picked them up. Nahki Wells was good value for Huddersfield too when he joined them. The only time I can recall City selling a player and seeming to have got the better side of lopsided deal is Des Hamilton‘s exit to Newcastle United in 1998.

By assembling a group of big name sides to stand next to City Archie Christie believed that City would start to build networks, to get respect by association, and to become a serious club in the business of football.

The business of football was not unlike other businesses and was built on personal relationships and on being well thought of in the football community as being capable or at least that is what Christie seemed to think.

In writing this I read back this comment from Mark Lawn about the Cleverley deal which seems unlike anything else the co-chairman has ever said in its tone and content.

We’re currently in discussions with (Manchester) United. They are a professional and sensible club so I don’t see a problem.

The highest complement that City could pay the highest team in the land in negotiations – some carefully chosen words – was that they were professional and sensible. City – via Lawn – bestowed upon Manchester United the traits they were so keen to claim back for themselves.

Christie had been offered the Director of Football job at Valley Parade. He had a letter making the offer which he had – for reasons which would become clear – not replied to despite his having a plan in place for the Summer of 2012.

Before that though he would host a collection of influential football scouts and agents to watch a game at City as part of his building of City’s reputation.

It was relationship building but Christie told me he had seventeen people who could help him help Phil Parkinson get together squad he wanted. It was Archie’s way of announcing that City were a serious and credible football club that football could do business with again.

The person was at Rangers is almost certainly not at Rangers anymore and who knows who was in the depths of Old Trafford agreeing to bring whatever team to Valley Parade but one can imagine that that person makes it their business to make many of those deals every season.

I would not like to say if what Christie was planning at Valley Parade was unique but I doubt it was. I suspect football is littered with the plans of the ambitious. Not remembered as the agenda moves on, and perhaps not worth remembering to some.

I remember though. I remember because it was such an education into how football worked beyond how we – the supporters – assume it does.

It was arbitrary in a way that exceeded anything I could have imagined even after covering City for the ten years previous and it was more personal than anyone would think.

That is what makes football like any other business. It is not because of the money involved but because like any other business people want to do business with people they like, and respect, and believe can do a good job.

And while those relationships are crucial to a club they are not tied to the clubs but rather to the individual people at the club.

Epilogue: The Archie Christie Memorial Trophy

Summer 2012 in Winter 2013.

A Saturday of semi-finals and then a third place and a final on the Sunday. It was the Olympic Summer and I remember heat of the end of July but it was a cold Winter eighteen months later and I had not much to do.

Bradford City

Manchester United (II/u18)

Glasgow Rangers II

Everton

I played out the games using Championship Manager (FM2013) assuming that City would play Manchester United in the semi – City lost – and Everton would beat Rangers leaving a full strength Everton side to play a Sunday final against Manchester United.

Everton won. Moyes beat Manchester United.

So David did get something out of it whole thing, in a way, but I don’t think anyone else really did.

Notes

* These figures and deals are from memory rather than recordings, and could be inaccurate because of that, but they are to the best of my memory.

** Archie Christie died in 2014 and much of this article is made up of conversations only some of which were recorded so I have attempted to avoid verbatim quotes through out. Some stick in the mind though.

How is it that this kid from Batley Carr that no one has heard of is a part of this deal which could pay for City’s future?

Pull up a chair, dear reader, because the deal was being done on the day BfB spent with Archie Christie and now it is public we can fill in a few details.

Before we arrived for our early morning swim Archie Christie had been meeting David Moyes (the time to allow the manager get to training) to talk about Green but by the time we ended the day we had held in our hand a bid for the player from another Premier League Club.

The deal had been in the offing for sometime although it was coincidence that we got exposed to it (the day of the interview was enforced by mine & Jason’s work commitments, Christie took the first day we offered some eight days in advance of the interview) although in setting up there was a time when I was on Christie’s house phone and David Moyes was the mobile being told that he would be called back.

It is probably not fair to say who the other Premier League team was it was but you might notice that Everton are replacing Tottenham Hotspur in the four team tournament next summer. Spurs are pivotal in the story of Green’s rise. It was on the training pitches of Tottenham Hotspur that Christie showed off his young player’s talent. “He is Rooney,” Christie told us he had told Premier League managers, “the best in the country.”

They agreed. Green played for one of Spurs’ youth teams against Aston Villa and turned in a match winning performance in front of the the massed ranks of scouts. By the end of the game those scouts were literally chasing Christie to find out about the kid.

27 clubs – including top clubs from Germany and Scotland as well as the Premier League – registered an interest in George Green. Christie proudly showed us the DVD of the game in which Green scored a hat-trick. Fifteen in a game of lads older than he Green stood out, and two of the three goals he scored were superb. A mazy dribble with sublime finish and a first time curled goal that did recall Rooney were impressive enough to enchant youth scouts, Premier League managers, Chairmen, Directors of Football recruitment.

Christie had built up Green’s confidence – a confidence he showed on the field against Aston Villa’s kids who had a pair of central defenders rated as the best young pairing in England – by giving him a place in the Development Squad. Green is proof of concept for the idea of having a way to graduate players from the kids but not to the first team. Green could not have played in the first two months of City’s season and even if he had the realities of League Two football probably would not have helped the player’s development.

But playing in the middle area that Christie’s Development Squad provided a place for City to build Green, and be sure of him. While in the Development Squad Christie and the coaches moved Green’s play forward on the field, putting him into a more attacking role. One of the skills Christie is credited as bringing to his role (See Archie Christie Day: Part 2) is the ability to tweak a players game to develop it. In this case he nudged Green forward up the field and the results are there for all to see.

When I asked him how he could attract the attention of top clubs when parading Green Archie Christie said it was because he so rarely did promote a player, and when he did that player was worth promoting. Said Christie “This is one of the highest deals ever for a 15-year-old from a League Two club. But George is the best I’ve seen in his position at his age. He could become another Wayne Rooney or Paul Gascoigne.”

However Christie would not take all the credit for George Green and Peter Horne – and his team of coaches – have once again found a player and brought him to City who has provoked interest from the top division. The difference between Green and Tom Cleverly is not in the finding but the export. As I understand the deal for Green City have got more up front than the stand to make from the full Cleverly deal, sell on clauses aside.

One can hardly blame the club or the board for that. If you or I – well versed in watching football as we are, dear reader – watched a young player impressing in a youth team game would we know at what level he could go on to play at? Would we know if the player was England material or just someone who might play 150 lower league games? If some club offered lower six figures we might take that because we knew not what the player was worth and how the market worked.

It was obvious watching him work that Christie knew that market. He told the board that he would get over a £1m George Green, they were sceptical – I’m sure that many reading this article are sceptical about someone being able to pull a kid from the youth set up and sell him for more than Andrew O’Brien – but Christie has made good on his promise. Not only that but he had looked at a player and recognised what is rare talent (how many other 15 year olds get sold for £2m?) which might indicate that the man knows a thing or two about spotting players.

In the morning we spent with Christie the deal on the table had a limit to a buy out clause, and a few other points that at the end of the day had been changed. That was on Thursday and a different club so I would not be able to say what the final details were but I’m pretty sure that that deal will be superb for City.

It would have been great to watch George Green break into the first team, to cut a dash in claret and amber, and it is sad in a way that that will not happen but that income can pay for City’s progress. The Development Squad is paid for and so are a good few first team players. Christie’s hope is that with deal like Green City will be paying for the wages of three or four League One players in years to come.

(As a side note, and the complexities are detailed and I may have misunderstood them, but when a player reaches sixteen the FIFA rules on transfers change to mean that rather than being able to get a transfer fee clubs can sign players paying compensation on the basis of a mechanic rather than as the selling club dictating the terms. Had we kept hold of Green with the aim of putting him in the first team there is a risk that he would have left after any professional contract he signed expired – typically the deals offered to sixteen year olds are two years, the deal with Brown differs because it has been subject to a transfer already – and that City would have been paid only “training compensation”. That compensation which would have been much less than the fee Everton have eventually paid.)

The Green deal is a massive success for Bradford City and hopefully a massive one for Everton too – they have developed a few decentyounglads in their time – and one which starts to move the club out of the era of relying on cash input from the chairmen and into a time when the club begins to not only pay for the year on year football but also for its own improvement.

I recall watching Dean Richards’ last game for Bradford City and when he left for a deal which could have snuck over £2m with clauses that City could have got more. When Andrew O’Brien joined Newcastle for only £1.5m plus a bit I remember thinking that we should probably view his sale as being aggregate of the fee for Des Hamilton. Dean Windass for the £1m we paid for him, Robbie Blake for half of what we had valued him at. I’ve always thought that City’s players leave cheap. I’ve seen that changing now.

George Green: Remember the name not because he is going to be the greatest player in the future of Bradford City but because his move could pay for the future of Bradford City and rather than being a product of blind luck this boon is brought about by a hard working youth development squad delivering players to a development environment and having a business environment which was able to maximise the opportunity.

Credits

The Share

The dream you’d no longer want to live

In which Jason looks at the future of football in the world of billionaires and City's place within that world.

There was a sense of vulgarity to the whole thing.

Man City supporters, trying their best to ignore reports of a poor human rights record and corruption charges this past year, had run out of patience when their ‘ruthless’ owner Thaksin Shinawatra was suddenly unable to buy new players. On transfer deadline day he was ousted, collecting twice the money he’d paid 12 months earlier – by the Abu Dhabi United Group (ADUG).

Man City fans were celebrating suddenly becoming the richest club in the world.

In the few remaining hours before the window closed, the new owners managed to cause enough of a stir to suggest the Premier League’s natural order might be threatened over the next few years. “We can win the Champions League in 10 years” has been the cry, amongst boasts of signing the world’s best players in January. Despite having just broken the British transfer record – £32 million – to lure a confused Robinho to Eastlands, the club will apparently have no problems – financially or ethically – spending £120 million on one player to help make those dreams come true.

Not so long ago, as Kevin Keegan will now have time to tell you, football clubs succeeded through clever management, shrewd buys, developing youngsters and adopting better tactics than others. In the modern day, the way to succeed in “the most exciting league in the world” is to have more money than your rivals. For how well the likes of Martin O’Neill, Harry Redknapp and David Moyes have managed their respective clubs, the glass ceiling just above their heads means they’ll achieve little more. After a superb season last year things are unravelling at Goodison, due to money of course. Everton can’t match others’ spending power and their Chairman, Bill Kenwright, offers the solution that the club needs a billionaire owner themselves.

Do billionaires grow on trees? One can only respect people who have built up vast fortunes during their lives, but also question why they would want to invest in a football club. Do they just have so much money that they want to get rid of some by donating it to clubs, or is it more likely that what got them to the level of billionaire in the first place will play a part as they eye up TV money, loyal fans and corporate facilities? Sure, come in and spend £80 million to get your new ‘toy’ into the Champions League cash cow, but ultimately most will collect a profitable return.

Man City might be the exception, just like Chelsea with Roman Abramovich, but the price of success will be felt somewhere. Without a hint of sorrow, Man City Assistant Manager Mark Bowen has warned his club’s youth players that they’ll largely be ignored in favour of paying over the odds for the world’s best players. As Man City start rising, so to will their worldwide fanbase. They already joke about overtaking their neighbours but, after years of self-smugness at been the club true Mancunians support while Man United’s followers hail from Essex, their die-hards might have to get used to the people sat next to them at games having funny accents. If Man City were a band, they’d be accused of selling out.

Last week someone asked me if I was jealous no billionaires were eyeing up Bradford City and I surprised them with my negative reply.

Suddenly having the relative fortune to buy the best players and rise up the leagues might seem exciting, but the price is one we’d more than likely have to pay. Would a billionaire appreciate the virtues of offering supporters cheap season tickets? Would they think there was a point to the youth team? Would we bother harbouring links in the community? Already Mark Lawn has uttered the ‘brand’ word when talking about City, but it’s a long way removed from the rampant commercialism of his Premier League counterparts.

Of course the Bantams were guilty of throwing money in pursuit of the elitists’ dreams eight years ago and the consequences are still with us. The aim, during those six weeks of madness, was to speed up the club’s growth beyond its natural resources but, unless you have an Ambromich or ADUG to soak up the losses, it’s a huge gamble.

We learned some harsh lessons when reality set in but for all the misery it has caused, not just to us supporters but the people who lost money due to our actions, one also wonders how happy we’d really be had it succeeded and we were now a regular Premiership club, when even the wildest of ambitions would stretch to no more than touching that glass ceiling.

Back in the big four, Arsene Wenger has made laudable noises about ensuring Arsenal becomes self-sustaining in a few years, rather than relying on the pocket of a rich owner. He’s pinned his faith in a youth system which, while not above criticism, has reaped great rewards. Their impatient fans might not agree but, if the team takes a few years to succeed, it will still be all the more worthy for doing it the right way. Some ran off into the sun at the whiff of more money, but Arsenal are building a team of players fully committed to their club’s cause.

“I have been lucky enough to realise a few dreams in football but promotion this time around would mean everything. How much? Put it this way, I can’t see Alex Ferguson getting more pleasure than I would from taking my team into League One. That might sound daft but it illustrates just how deeply I care about Bradford. This club is in my heart and soul. Every win we get gives me so much satisfaction, it’s unreal.”

Should Stuart succeed, we’ll be looking back and noting promotion was not achieved because of throwing pots of money at it; but by using the club’s resources to build a hungry team desperate to succeed, having gone through years of hardship as punishment for going down the route of spending beyond our means. In it’s own way that will make the achievement seem greater and be celebrated wilder – the feeling we’ve earned it after years of punishment.

Two years ago this site looked at how the club could arrest itself from the decline and, while there has been more misery since it, some of those ideals have been followed. Success can be an overnight thing when money’s thrown at it, and of course it shouldn’t be forgotten that the investment of Mark Lawn has speeded up our recovery, but it can be hollower and raise headaches further down the line.

It might be a long time before we play Man City on merit again, but if they are now living the dream it’s not one all of us are interested in pursuing anymore. Reality could prove far more enjoyable.

The Share

BfB

In 2018 BfB is almost exclusively written by Michael Wood. There is a Twitter feed at @boyfrombrazil but it is not often used for conversation. You can tweet me about football at @edinhoinho but there is a high chance that I might read your tweet and not be that bothered about replying, or not read it at all.

There was a Facebook page at www.facebook.com/boyfrombrazil but it might be gone by now. There is a tendency to stay out of discussion about the articles but if you have a question or a query the best way to get it addressed is to send a mail to mail@boyfrombrazil.co.uk.