Rosanna Lubis (13.822.0021) with the title of Analyze The Marketing Strategy Of Palm Sugar Business In Ranjo Batu Village, Muara Sipongi Sub-District, Mandailing Natal District. This is guided by Prof. Dr. Ir. Hj. Yusniar Lubis, MMA as the chairman of supervising commission and Rahma Sari Siregar, SP, M.Si as a member of commission.
This study aims to find out how to Analyze The Marketing Strategy Of Palm Sugar Business In Ranjo Batu Village Muara Sipongi District Mandailing Natal District. This research was conducted from June to August 2017. This research used sampling method by census, in this study the sample used is 10 responden. The sample in this research is the owner of palm sugar business located in Ranjo Batu Village Muara Sipongi Sub District Mandailing Natal District. Based on the result of research that has been done that R/C > 1 where (R/C > 1,49) and marketing strategy of palm sugar household industry using SWOT analysis obtained as the following : 1. Maintain and improve the quality product, 2. Make hygienic packaging and more interesting than other similar product, 3. Improve abd make good book keeping in the process of running the business of palm sugar, 4. Conducting price-oriented pricing, 5. Increase and expand the knowledge of market information, 6. Expanding network marketing by utilizing internet network, 7. Adding facilities and infrastructure in the process of palm sugar business, 8. Increase and build cooperation between business owner of sugar palm with the government or related agencies.