In data we trust – how can organisations escape the scandals and get big data right?

Fuelled by high profile data breaches, there is a much documented sense of wariness towards big data applications and the commercial use of personal data by private companies. When headlines are dominated by the likes of Yahoo! – who was fined $35m by US financial watchdog, the SEC, for failing to tell anyone about one of the world’s largest ever computer security breaches – and Facebook, who admitted to the misuse of user data by research firm Cambridge Analytica – it’s perhaps no surprise that these concerns are front of mind for many.