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A constantly growing library of tips and information to help you grow your business.

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Free sales, management and customer service tips

Developed by Sandler's experienced business experts, with a track record proven through almost half a million training hours per year with tens of thousands of clients around the world.

THREE WAYS TO GENTLY BRING EXISTING PAIN TO THE SURFACE

How to uncover emotions so you can close the sale

The key to closing more sales is uncovering pain – that is, uncovering a level of emotional discomfort on the prospect’s part that’s sufficient to inspire action to change what isn’t working. Notice that you’re not creating this discomfort. You’re shining a spotlight on something that already exists.Here are three questioning techniques that will help you uncover the emotional gap between where your prospect is right now ... and where he or she really wants to be.

NINE MISSTEPS THAT CAN KEEP YOU FROM ACHIEVING SALES SUCCESS

How to Overcome Prospecting Mistakes and Increase Your Sales Pipeline

The prospecting landscape is littered with pitfalls and traps that claim many sellers. If you’re not careful, you may succumb to them as well. However, Sandler has developed a Success Triangle to help navigate this rocky terrain.

BUILD YOUR SUCCESS BLUEPRINT WITH THE RIGHT EQUATIONS

How can you untap your potential?

One of the most gratifying elements of a sales career is grounded in untapped potential. In a world where those with the strongest work ethic thrive, it can be summed up with a simple idiom. Naturally there are exceptions to every rule, but when you effectively structure your foundation with these six formulas, you're building your blueprint for success.

4 Best Practices for Salespeople That Turn Emails into Phone Discussions

These days, our first contact with a potential buyer may not be in a face to face setting or on a phone call, but via email. It’s not always obvious what we should do once we receive such an email message; often, the only thing we know about our prospect is the email address!

managing the last mile

3 Ways To Ensure Your Sales Cycle Doesn't Sputter During the Last Mile

Only the best sales reps can consistently navigate the "last mile" of the sale. They ensure ahead of time, that the customer has a problem their solution can solve, a budget they are willing to spend, and a decision-making process within which they can succeed.

Create and sustain a workplace learning culture

Six Signs that Your Learning Culture Needs a Makeover

At its best, a dynamic learning culture can create a more satisfied sales team and more productive office. Providing your team with the tools and skills they need to succeed is the key to empowering and ensuring they can thrive in your organization.

win back valuable working hours

Four Best Practices for Sales Leaders Who Are Pressed for Time

What concerns you the most as a sales leader? If you are like the sales professionals we work with regularly, it would be a lack of time. This is one of the most common daily pain points. Sales leaders tell us they’re concerned about not having enough hours in the day to strategically plan out an approach, train the team on best practices, or debrief on best and worst cases of a sales pitch.

Discover the 9 key factors that lead to success

Key Factors That Will Guide You to Success

Most people say that they want to be successful in life. They want to achieve their goals and feel content with their accomplishments. For countless people, however, understanding how to reach this success can sound complicated. There are nine key factors that can guide those interested in making a difference in their professional or personal lives that separate those who succeed from those who do not.

Create connections with effective social strategy

Six Ways to Personalize Your Pitch with Social Selling

Every time you add more people, opportunities, or information to your pipeline from digital sources, you're employing this modern selling strategy. Social media and online marketing have quickly become the gold standard for prospecting. Ninety percent of top performing salespeople utilize social media as part of their approach.

There's Still Time to Hit Your 2017 Sales Targets!

10 Effective Strategies for Closing the Year Strong

It’s hard to believe, we know, but the final quarter of 2017 is almost here. Find out the 10 tried-and-true tips for finishing 2018 strongly and positioning yourself for a profitable and productive 2018.

Social selling made easy

10 Ways You Can Use LinkedIn to Prospect More Effectively

LinkedIn allows you to connect with people in a targeted way to add value to others, share insights, and build out your network with prospects. Sandler Training experts explain how to maximize your sales prospecting in 20 minutes a day and avoid missing opportunities to generate new referrals and sales.

a hidden source of revenue

Seven Ways Your Customer Service Team can Increase Revenues

Your customer service team already has great relationships with your customers. But it’s important to reinforce that they ask the right questions, don’t provide too much "free consulting” and ultimately increase top line revenue.

Don't make these sales mistakes!

Five Mistakes in Technology Sales That Could Be Costing You Millions

Most technology salespeople rush the proposal stage without doing due diligence along the way to ensure success. Are you missing opportunities to shorten the sales cycle, increase close rates, and open doors to the actual decision makers?

The enterprise sales arena is unique

Eight Unique Challenges in Enterprise Selling

Winning enterprise business presents unique challenges to selling teams and selling organizations in general. First, you need to understand how selling to large corporations differs from the less complex world of selling to small and med-sized companies. It takes time, energy, commitment and money but the payoff can be huge.

A road map to success.

Five Ways to Improve Revenue with Sandler’s Coaching Model

Successful managers do more than "delegate" tasks. They meet revenue goals through planned coaching, mentoring, and motivation. In order to be effective and proficient in coaching, it takes planning, commitment, discipline and patience.

Be a great coach.

Five Mistakes to Avoid When Coaching Salespeople

Coaching requires a strong commitment by the manager to empower their salespeople to grow. It involves a customized action plan and a continuous-learning environment, propelling salespeople past self-imposed barriers.

Are these mistakes costing you sales?

Three Biggest Sales Mistakes You Should Never Make

For some salespeople, the initial prospect meeting is vague and doesn’t convey a value to a prospect. This carries through to a presentation and they fail to establish clear connecting links between the elements of their proposed offer and the specific aspects of the prospect’s requirements. The easier you make it for prospects to establish that connection, the more likely you are to make the sale.

BEcome a trusted advisor

Seven Ways for Health Care Reps to Build Credibility

Having a systematized approach to selling is crucial for health care sales representatives, particularly when the medical world is evolving so quickly. The Sandler Selling System methodology creates sustainable success through real-world tactics for prospecting, qualifying, making the deal, closing the sale and generating referrals.

a systematic approach to referrals

How Builders and Remodelers can Increase Referrals

Many builders and remodelers don’t have a systematized approach to selling, but having one is crucial. Part of a methodical approach is to make referrals, which cost less to produce than other leads and close at a much higher rate, a key part of your prospecting process.

WHY SALESPEOPLE FAIL... and what you can do about it!

This report is all about making and exceeding those all-important sales numbers and sales forecasts. It’s an eye-opening look at the deficiencies of modern-day selling systems and sales management efforts, prepared by the company that literally rewrote the book on selling. Learn a new way of selling that puts the salesperson in control of the selling process.

Are you as effective as you could be?

Six Ways to be a More Effective Manager Whitepaper

Part of your responsibility as a sales manager is to help your sales team become more effective salespeople. So, what can you do to improve your performance and be a better manager, mentor, and motivator?

Do you know what to look for?

Four Tips When Hiring a Winning Sales Manager

An excellent manager will elevate or replace their salespeople until the team is excellent, from top to bottom. Find out the four things to consider when you’re looking for the next person to lead your team.

Enrich your life

Five Secrets for Personal and Professional Growth

There are numerous opportunities each day to give — a helping hand, words of encouragement, advice and counsel. When you contribute to others, others contribute to you. Sandler’s five strategies will not only improve your life, but also the lives of those with whom you associate personally and professionally.

Increase your clientele with better prospects.

Four Ways Financial Planners Can Improve Results

The world of financial services brings with it challenges that are different than those experienced by people selling other products and services. Overcome these 4 obstacles to grow your financial planning clientele.