With shops and districts in Tokyo often specializing in one theme or another (Kappabashi’s Kitchen Street comes to mind), one of the great difficulties of souvenir shopping in Japan is finding a variety of high-quality craft products in a single building where you can choose and compare.

This is where Bingoya comes in. This five-story building in Shinjuku has one of the widest selections of Japanese crafts in Tokyo. There are few other places where you can find quality kimono fabric bags, Arita ceramics, lacquerware, traditional wooden folk toys, indigo-dyed blouses, metalwork and glassware all under a single roof. And we haven’t even scratched the surface of their offerings yet.

Though it’s located in Shinjuku Ward, the nearest station is actually Wakamatsu-Kawada on the Toei Oedo line. For this reason, Bingoya tends to attract serious shoppers rather than casual browsers. To that end, though, they’ve taken care to prepare various pamphlets and flyers in English about the various crafts on display, so the chances are that you’ll be able to understand what you’re looking at.

Japan Travel Guides

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