Spears has inked a five-year deal with Glu Mobile, the makers of Kim Kardashian: Hollywood and the team behind the upcoming games for Katy Perry and Kim Kardashian’s half-sisters Kendall and Kylie Jenner. The game will launch next year and, according to a Glu press release, will feature “the voice, likeness, and creative influence of Ms. Spears,” allowing “players to interact with Britney and experience the glitz and glamour of the entertainment business.”

“Once I started posting pictures through Instagram that I was in Mexico, everyone was playing along [and saying], “I just updated my game, and I’m in Mexico with you.” They would literally get a bikini like the one I had Instagrammed in a photo.”

Another selling point of the game, as Glu Mobile CEO Niccolo De Masi told Co.Create last year, taps into what might be Kardashian’s greatest skill: keeping fans abreast of every happening in her life. “What makes it compelling is that her fans can interact with her world five or six times a day,” says De Masi. “They don’t have to wait until the show is on TV, they can experience Kim’s world whenever they want.”