9.2. Value, the purposes, problems and features of the analysis of demand for innovations

The analysis of demand on scientific and technical production is one of the major

Directions in activity of the organisations which are engaged in research and development.

In the conditions of market economy the analysis of demand on scientific and technical

Paramount value has production.

Let's list directions of the analysis of demand for an innovation:

1. The analysis of requirement in let out and (or) a realised innovation or

To new service.

2. The analysis of demand for innovations and the services connected with it and influence on

Them various factors.

3. The analysis of influence of demand for results of activity of the enterprise.

4. Definition of the maximum possibility of sale and a substantiation of the plan of sale with

The account of the decision of first three problems, and also production potentialities

Firms.

Features of the analysis of demand for innovations

Features of development of innovations and distinction of their kinds in many respects

Predetermines specificity of the analysis of demand for them in each specific case.

First of all, it is necessary to specify to what innovations - basic or
The advanced production demand on which is subject to studying concerns.
Such identification can be carried out in two ways: first, with the help
Plotting of life cycles of production on the basis of the data about volumes
Its duration and the offer or sale in the market. If a cyclic wave
Keeps within higher and term of a life of production is insignificant rather
"The big" wave, it is a question of evolutionary or partial innovations (see
Fig. 9.2).

Fig. 9.2. Identification of innovations

Secondly, the enterprise making innovative production, spends
The comparative analysis of parametres before made and new production on
To the following scheme:

* Presence in constructive working out of a new product in comparison with

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