Here's what makeup artist Lorrie Turk had to say about how she created the look:

"With an eyeshadow brush, I applied the cranberry color from COVERGIRL Eye Enhancers 4-Kit Shadow in Blossoms all over the lid from lash line to just above the crease and out past the outer corner of the eye and below her lower lash line as well. I then lined her eyes with COVERGIRL Liquiline Blast Eyeliner in Black Fire along the upper lash line and then smudged it a bit with a cotton bud. I did this just a touch on the lower lash line as well. I finished her eyes with 2-3 coats of COVERGIRL LashBlast Volume Mascara on both the upper and lower lashes."