EDMONTON, Dec. 10, 2012 /PRNewswire/ - The Cash Store Financial Services Inc.
("Cash Store Financial") (TSX:CSF; NYSE:CSFS) today announced that it
will hold its management conference call and webcast with shareholders,
analysts and institutional investors to discuss its fourth quarter
results for the three and twelve months ended September 30, 2012, on
Thursday, December 20th, 2012 at 11:00 a.m. EST (9:00 a.m. MST). The results will be released
after market closes on Wednesday, December 19th, 2012.

Details on the conference call will be forthcoming.

About Cash Store Financial

Cash Store Financial is the only broker and lender of short‐term
advances and provider of other financial services in Canada that is
listed on the Toronto Stock Exchange (TSX: CSF). Cash Store Financial
also trades on the New York Stock Exchange (NYSE: CSFS). Cash Store
Financial operates 512 branches across Canada under the banners "Cash
Store Financial", "Instaloans" and "The Title Store". Cash Store
Financial also operates 25 branches in the United Kingdom.

Cash Store Financial and Instaloans primarily act as lenders and brokers
to facilitate short-term advances and provide other financial services
to income-earning consumers who may not be able to obtain them from
traditional banks. Cash Store Financial also provides a private-label
debit card (the Freedom card) and a prepaid credit card (the Freedom
MasterCard) as well as other financial services, including bank
accounts.

Cash Store Financial employs approximately 2,000 associates and is
headquartered in Edmonton, Alberta.

Cash Store Financial is a Canadian corporation that is not affiliated
with Cottonwood Financial Ltd. or the outlets Cottonwood Financial
Ltd. operates in the United States under the name "Cash Store." Cash
Store Financial does not do business under the name "Cash Store" in the
United States and does not own or provide any consumer lending services
in the United States.

This news release contains "forward-looking information" within the
meaning of applicable Canadian securities legislation and
"forward-looking statements" within the meaning United States federal
securities legislation, which we refer to herein, collectively, as
"forward-looking information". Forward-looking information includes,
but is not limited to, information with respect to our objectives,
strategies, operations and financial results, competition as well as
initiatives to grow revenue or reduce retention payments. Generally,
forward-looking information can be identified by the use of
forward-looking terminology such as "estimates", "plans", "expects", or
"does not expect", "is expected", "budget", "scheduled", "forecasts",
"intends", "anticipates", or "does not anticipate", or "believes" or
variations of such words and phrases or state that certain actions,
events or results "may", "could", "would", "might", or "will be taken",
"occur", or "be achieved". In particular this news release contains
forward-looking information with respect to our goals and strategic
priorities, introduction of products, share repurchase initiatives,
branch openings and competition as well as initiatives to grow revenue
or reduce retention payments. Forward-looking information is subject to
known and unknown risks, uncertainties and other factors that may cause
the actual results, level of activity, performance or achievements of
Cash Store Financial, to be materially different from those expressed
or implied by such forward-looking information, including, but not
limited to, changes in economic and political conditions, legislative
or regulatory developments, technological developments, third-party
arrangements, competition, litigation, risks associated with but not
limited to, market conditions, and other factors described under the
heading "Risk Factors" in our Annual Information Form, which is on file
with Canadian provincial securities regulatory authorities, and in our
Annual Report on Form 40-F filed with the U.S. Securities and Exchange
Commission. All material assumptions used in providing forward-looking
information are based on management's knowledge of current business
conditions and expectations of future business conditions and trends,
including our knowledge of the current credit, interest rate and
liquidity conditions affecting us and the general economic conditions
in Canada, the United Kingdom and elsewhere. Although we believe the
assumptions used to make such statements are reasonable at this time
and have attempted to identify in our continuous disclosure documents
important factors that could cause actual results to differ materially
from those contained in forward-looking information, there may be other
factors that cause results not to be as anticipated, estimated or
intended. Certain material factors or assumptions are applied by us in
making forward-looking information, include without limitation, factors
and assumptions regarding our continued ability to fund our payday
loan business, rates of customer defaults, relationships with, and
payments to, third party lenders, demand for our products, as well as
our operating cost structure and current consumer protection
regulations. There can be no assurance that such information will prove
to be accurate, as actual results and future events could differ
materially from those anticipated in such information. Accordingly,
readers should not place undue reliance on forward-looking information.
We do not undertake to update any forward-looking information, except
in accordance with applicable securities laws.

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