NewswireToday - /newswire/ -
Frankfurt am Main, Germany, 2011/05/23 - SEIFRIED IP has published an ebook on German and European marketing law, German and European law regarding unfair practices, especially European law on unfair business-to-consumer commercial practices.

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“50% of my advertising budget is pouring money down the drain. Problem is, no one can tell me which 50 % those are.”
Henry Ford knew he would not sell if he does not advertise. Even the most innovative product does not sell itself. If it conveys no message, it will be a non-seller. Even bad quality products sell good when advertised aggressive or innovative. The more aggressive or innovative advertisement is, the more the competitors will be offended by it. At this point the advertisement can become dangerous for the advertiser. The damage can easily exceed the profit made by the ad.

Written by a specialist intellectual property attorney,"Marketing - How to do it legally correct" deals with popular legal pitfalls when developing and implementing advertisement campaigns. The ebook covers German and European unfair competition law, trademark law and intellectual property law in general. It shall generate a sensibility referring to the following questions:

• Which material can one use for an advertising campaign?
• Which advertising methods, advertising messages, or behavior are potentially dangerous?
• Which specialities exist referring to particular forms of advertising and
• when advertising is meant to be for consumers?

This Ebook "Marketing - how to do it legally correct - (considering German and European law)" implies questions of law referring to Keyword-Advertising (Google Adwords) and the search engine optimization - SEO. Further it deals with advertising with matter of course and the newest important jurisdiction dealing with telesales activities and E: advertisement aimed at existing customers.

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