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Discover Albany (N.Y.) Pushes Regional Collaboration for Success

In her new role as the president of Discover Albany, Jill Delaney is embracing the opportunity to see fresh ideas take root in a city. One idea taking hold in both her region and in the tourism industry is using technology to maximize marketing. More and more, technology is helping Discover Albany, its 330 partners and Albany County’s more than 4,000 daily visitors stay connected.

You’ve lived in the Hudson Valley of New York for most of your life. How has Albany and its surrounding area changed in your time there?

It’s certainly developed a lot as far as technology goes. We’ve had quite a boom of technology jobs, which has increased the number of people moving into the region for that purpose—a massive influx of people into the town I live in. The farms are now neighborhoods. We’ve seen quite a bit of that throughout the region.

How have you seen technology disrupt the role of tourism agencies?

I don’t think it has disrupted it, I think it’s really enhanced what we do. With technology we’re able to reach a broader audience without having to rely exclusively on print, because we really are a marketing organization. It’s all about reaching people to tell them why they should come see us.