America was by far the largest export market region for AMC's higher capacity machines, with the majority of sales
being via the Berliner Motor Corporation, originally based in New York City but later relocated to New Jersey.
From the 1950s, this US distributor had already acted for several European motorcycle marques, including Ducati, J-Be,
Moto Guzzi, Sachs and Zundapp, before becoming sole agent for Norton in 1961 and for Matchless in 1963.

The two Beliner brothers, Joseph and Michael, were highly influential as the voice of the huge American market to the
companies that they bought bikes from, and their suggestions (and sometimes forceful demands) guided the decisions of
manufactures like AMC as to which bikes to develop, produce, or discontinue.
The Norton Electra, Atlas, Scrambler and P11 models, typically featuring high rise handlebars, were all successfully
promoted by Berliner Motors and were sold with various degrees of success.