The refrigerator is the cornerstone of the family's home. Every morning and night, mothers, fathers, sons and daughters go to the fridge to pull out ingredients for cooking or round up some leftovers from the night before. It is the essential appliance families turn to when their stomachs start to grumble and their appetite kicks in after a long day of work or long night of sleep. Their common use is what makes them an ideal spot for promotional products.

Promotional magnets are beneficial because every time someone goes to open the refrigerator door they will see a company logo. If a company makes their magnets visually appealing, they will make great decorations, but they are also multifunctional and can be used to hang family photos, a child's artwork they created at school or a test that has a perfect score. By incorporating a logo in with a family's most prized moments, it to give off an impression that a company is family friendly and should be trusted.

The refrigerator also functions as poster board for announcements and reminders. Pieces of paper from personalized notepads with notes written with imprinted pens can be stuck to the fridge so that no one misses an appointment or forgets an important task, like picking up the kids or going to the grocery store.