MTN group, the largest telecom group in Africa has selected Flytxt, the Big Data solution provider for Communication Service Providers (CSPs) for deploying real-time, on trigger decisioning and customer engagement solution across its group operations.

“We constantly strive to improve the lives of our customers and communities by providing them with a distinct customer experience. Flytxt’s technology will enable us to further our goal of giving our customers a unique experience and help us engage in an informed interaction with millions of subscribers in real-time,” said Pieter Verkade, group chief commercial officer, MTN Group.

Flytxt’s on-trigger decisioning and engagement solution will enable MTN to respond to subscriber’s actions and their needs instantaneously. The CSP can detect meaningful customer initiated events across the network and trigger contextually relevant actions in real-time, thereby, enhancing customer experience as well as CSP revenues.

Dr Vinod Vasudevan, CEO, Flytxt said, “This engagement with MTN group is a significant milestone in the application of real-time stream analysis technologies at a CSP. We look forward to supporting MTN’s innovative initiatives with our real-time decisioning platform to improve customer engagement and revenue enhancement.”

Flytxt has signed up with over 50 CSPs, serving more than 500 million subscribers across APAC and EMEA, for its Big Data Analytics powered customer experience, revenue management and insight monetization.