Word is correct. They have to go on TV to have any effect whatsoever. Anybody downloading these things already has picked a horse. Craft brews are overrated as well. I have not seen a decent political ad from anyone this cycle yet.

Solid “B”, fun, shows Quinn as an “every man” talkin’ beer, and being a governor, and the 1st person account by the CEO(?) really helps drive what happened there, by the company point of view, versus “B-roll” narrative of what Quinn’s Crew wants said.

Big ups by Quinn Crew showing the governor having a beverage.

How can it be better?

Ones and twos in successes are fine, but if this is part of that bigger Sound Stage / Brewery complex, either include both, or cut that reference in an edit making this project stand alone, period.

Great industry to be in in Illinois right now, what with the tens of thousands out of work not even looking anymore. May as well profit from they’ll-known black market sale and use of Link cards supporting alcohol sales. Gotta find revenue somewhere when there are fewer and fewer incomes to tax.

Quite a few of the important jobs in this new brewery are held by German emigrants who put the place together. I am not sure how this helps the residents of North Lawndale or Pilsen, but any good news is hard to come by. I still liked the commercial, but I do not see it moving too many votes for PQ.

Have a bias here because I have a friend who started a small brewery here in Illinois a couple of years ago…

Suffice to say he was not real pleased with the regulations he had to deal with, but it might be better now.

Also the largest brewery in Illinois right here in Chicago?

As for cynicism, well this Quinn job stuff makes me think about me trying to lose weight over the years

I am a large guy

As much as it is nice to lose a pound or two, it really isn’t solving the problem. If I were to lose a pound or two a week (keep it consistent) after some time, I would have made real progress and I would be cool with that.

The problem with the job situation is sort of like trying to lose weight, I can’t string the ‘wins’ together enough to make any progress.

We get small wins on jobs, but compared to everyone else we are not really making any progress..

It’s by far the best video the Quinn team has done this cycle. It’s well edited and well shot, incorporates the music from the New Orleans-style Mardis Gras band that helped kicked things off, and has a positive, upbeat style. I’ve been highly critical of the fumbling Quinn messaging and video efforts to this point, but don’t get the harshness of some of the commenters on this one. No one, including the Quinn folks, think it’s going to win the election for them or make a big difference. However, in so far as it is helping them tighten their messaging and overall campaign communications approach, it does provide insight into where the eventual paid media could go. Maybe it gets passed around to the craft beer geeks; maybe the Quinn folks are more on top of doing that kind of micro-targeting than we know. Maybe it helps at the margins, and it’s the thinnest of those that will determine the outcome of this race.

Point is — at some point — it’s not about statistics or phony promises. It’s about real people getting help when they need it. That’s what I want my governor — or any elected person — to actually provide. Drop in a bucket? Yeah, but the thing is: it’s a drop. And as long as the drops keep coming, I got no beef.

I’m not interested in a rich guy getting a tax break. I’m not interested in the phony trickle-down economics that Rauner’s pushing. I know anyone owning nine mansions and wearing a Carhartt jacket is a straight-up phony. I suspect a lot of people know this, too.

I’m interested in real people getting good work. Lagunitas is one of the best breweries around. If they can employ 150 making good beer — that’s aces with me. (And what’s with the 1% drinking craft beer? Is that a joke? Try a Lagunitas Maximus or Little Sumpin’, and I suspect you’d agree. PBR is okay — but come on. Oh wait — is that the next Rauner spot? Sitting with his crappy watch in a brown Carhartt drinking Bud?)

I liked the ad because of its light tone and positive message to potential voters. I think that it will be liked by ‘Joe Sixpack’ because of both its subject matter and the presentation. It paints Quinn in a positive light.

The only problem is that while the 150 new jobs are good, the $100 Billion pension problem, among other state problems, will not be solved by them (and was not even mentioned).

Unfortunately, there is a story out already that the brewery was immediately offered tax breaks by the city that it neither needed or wanted. Behind the ad, it is not clear exactly what of substance Quinn did, and the fact the ad obfuscates that makes me nervous.

If, in fact, Quinn did something of substance without handing out tax breaks, I would highlight it…folks are sick of them, but the presumption is that they are behind every jobs story.

Robert the Bruce: Yes, Lagunitas will brew more than Goose Island. Since AmBev bought Goose Island, 312 and Honker’s ale are brewed in Colorado. BTW, funny that you have the same name as a Three Floyd’s beer.

I wonder how Quinn comes down on the issue of the limits on craft brewers in Illinois? The ILCC is proposing new regulations that could limit expansion plans (read: more jobs) for some of the larger craft breweries. What say you, Governor?

Cost of a 6-pack is around 9 bucks, hardly elitist. Guys who are into beer won’t think this video is too long. Since he has a video guy on staff, why not highlight what’s going on? Not every video is designed to be a 30 second game changer. Yellow Dog is right that they missed the best policy hook.

B.
It’s not a bad ad if you don’t go too deep into what Quinn may have done to “help” them. But—- Is it just me or does Quinn increasingly seem to use his I’m talking to and explaining things to second graders voice? I find his verbal tic/patronizing pitch to be highly annoying. When he used it with the cupcake girl I thought “well, OK she’s a kid and he’s kind of addressing her. But this is a beer company for goodness sake!