Here’s a contrarian viewpoint. I believe that trying to develop an elevator speech, in which you attempt to summarize what you do in a single sentence, is an amazingly dumb idea. Lord knows, I’ve spent enough time working on one for myself and trying to develop them for clients.

Finally, it occurred to me that it was a complete waste of time.

Think about what’s typically developed.

Either it’s what I call the Yellow Page classification answer…”I’m a financial advisor”…accountant…butcher…baker…candlestick maker.” Exceeding ...

I’ll admit it, this video is pretty much an unabashed presentation for why you should consider hiring me to teach your sales team how to develop and deliver great sales stories.

Not surprisingly, I firmly believe that the skill of creating and telling sales stories is not something that’s “nice” to have, but rather a critical skill everyone who sells or needs to persuade others, needs to master.

This 18 minute video will help you determine whether this program is right ...

There’s one type of story I think everyone should have prepared. It’s the #1 story for building an emotional connection with your audience. It enables you to quickly build a level of trust that’s crucial in any selling situation.

Unfortunately few people have this story in their toolkit.

The story I’m referring to is what I call, Your Personal Story. It’s the story about why you do what you do. What makes it so powerful, is that the story transitions you from ...

For those who pay attention to such things, the season is upon us when selling coaching and mastermind programs is in full swing. There’s certainly no shortage of choices. In fact I’m wrapping up the program I joined last year, and it’s been a great investment of money and time. I attribute getting my book to #1 on Amazon in its category directly to what I learned as well a lot of more new clients.

It’s important to remember that successful marketing is all about having a system. Each step in the process leads to the next one. Unfortunately, there is sometimes a tendency to forget the “end goal”, and as a result, we don’t get the amount of new business that we want and need.

Here’s a common example.

Once someone has become a subscriber by requesting your free report or other offer, many people think ...

When marketing services you need to focus on both how to get prospective clients interested in what you have to offer, and then how to convert them into paying clients.

However, how often to stay in touch is a tricky question. If the drip marketing is too frequent, you become a pest. Not often enough, and people forget who you are. This video shares some guidelines you’ll find helpful.