Where to begin…?Open any window during the harvest season in Ta’if's rich, sun-dappled valleys and savour the charming fragrance permeating the mountain air; highly tenacious and immensely rich, a deep rose-floral, embellished with spicy yet occasional honey-like notes with a welcoming warmth.

One whiff of this oil and you begin to appreciate why royalty indulged in Rose Oil throughout History.

The 17th century Mughal Emperor Jahangir writes regarding Saleemah Sultan Begum, his mother in law, whom he credits for the invention of Rose Attar:

"This 'itr is a discovery which was made during my reign by the mother of Nur Jahan Begum," …. "When she was making rose water, a scum formed on the surface of the dishes into which the hot rose water was poured from the jugs. She collected this scum little by little; when much rose water was obtained a considerable quantity of the scum was collected. It is of such strength in perfume that if one drop be rubbed on the palm of the hand it scents a whole assembly and it seems as if many red rosebuds had bloomed at once. There is no other scent of equal excellence to it. It restores hearts that have gone and brings back withered souls. In reward for that invention, I presented a string of pearls to the inventor."

Every morning at the break of dawn, our tribesmen gather together with their employees and head to the rose-laden fields to pick the roses for the day. Each rose is picked by hand, one by one. For the pickers there is no time to lose; it is a race against time. As the blazing sun rises and moves higher the harsh rays cause precious oils to evaporate, so much so that by mid-day unpicked roses contain only half of the oil they had at dawn. This treasured Oil requires 40 thousand roses for the creation of a single Tola, making every rose a valuable blessing.

The Ta’ifi rose bush is very productive. A well-established fully matured bush can be blossoming with a 150-200 roses each morning for the duration of the season. Once the picking baskets are brimming with roses the collectors make their way to the distilleries where the counting and weighing begins.

The distilleries are setup in the same manner that they were centuries ago and the same exacting processes are followed to create exquisite rose oil. Until a few centuries ago, Ta’if's rose petals were collected, sealed into sacks and transported by camel to the Muslim holy city of Makkah where artisanal Indian distillers crafted Ta’ifi Rose Oil and others exotic Attars. These craftsmen discovered that the fresher the roses the higher the quality of the oil, based on this they then left their abodes in Makkah relocating to Ta’if in the pursuit of better quality oil.

After the relocating to Ta’if the Oil became world famous and when pilgrims came to perform the pilgrimage of Hajj they would take back a vial of the distinguished Ta’ifi rose oil as a souvenir of their journey.

The tradition of seeking perfection continues in the Al-Qurashee tribe even today following what I like to call a ‘cultural quality system’. Every one person prides themselves in this rich history and heritage, each tribe enthusiastically competing against others to win the distinguished Royal Award for the best oil.

The highest honour that has been afforded to the Ta’ifi rose is its use in the washing of the Holy Ka’bah and the Yemeni Corner of the holy Ka'bah in Makkah's Grand Mosque is perfumed with it.

Spoil yourself with the indulgence of royalty and imagine opening your window onto the blossoming valleys of Ta’if greeted by the rich, rose-floral swathing warmth of Ta’if rose…

$335

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Upon first application, I got an unfamiliar waxy smell, it smelled like what I imagine literal rose petals to smell like(oddly I've never smelled a rose before!). That quickly mellowed out, with the rose and citrus acting harmoniously.

I absolutely love this one. It is crisp, fresh, and very sugary for me, and it doesn't fade quickly at all. The sweetness adds some warmth to it as well, making it even more versatile than if it was just straight rose/citrus, definitely near gourmand territory for me. I want to take a literal bite out of it!

This one is it for me. Not only summer, this one would work great year round, I've always struggled to find those special summer fragrances. Sillage/longevity/projection is all over the place for me, sometimes I feel like it lasts for at least 6-8 hours, other times I feel like it fades much quicker. Lasts longer on clothes of course.

It isn't too often a scent makes me smile, but like Ghaliyah, it did it. J.T CANADA

As soon as I smelled your Ward al Ta’ifi I was immediately transported to the middle of a sun-drenched rose garden in which every bush was cascading with fully open blossoms. The oil smells so radiant, sparkling and ebullient! It’s lemony fresh without smelling acidic, and the heady scent of roses is so intense it’s as though the entire garden was miraculously squeezed through the neck of that lucky little bottle. When the oil dries down it maintains its buxom rosiness and citrus freshness, while the hint of cloves softens and is dusted with a whisper of powder. And, like this unrelenting winter, the scent is incredibly long-lasting. In fact, I have never smelled a rose oil that lasted from one morning to the dawn of the following day, as yours does. M.W U.S.A

I love taif rose and yours was a good example, clean, spicy, sparkling and with a tasty note that reminded me of ice lollies :) A.R.G UK

I dabbed a bit of the rose on earlier today and mashaAllah it is really good- I am so glad to enjoy the real deal. Compared to the other two oils I have that are labelled as Taif rose this is so much better- there is a citrusy note which I really like, but in the other two it is too harsh as if something has been added, in yours it nice and mellow.Z.K UK

Al Shareef's rose Taif is the nicest rose I have ever tried. It is rich, smooth but a bit sweet, almost goudmand smelling. It's a round fragrance, to my nose it's a complete rose, very beautiful.Thanks again Al Shareef! A.S NETHERLANDS

MashaAllah! Just put a bit of Ta'ifi on, it is the most refined rose ever and like a perfume. Feels like and it is a royal rose. F.A UK

There is only one word that I can use to describe this...delicious. I had only just opened the vial stopper yet the beautiful scent of rose a washed my whole room. Volumous, vibrant, warm rose, with sparkly sweet honey accords, tinges of green guava like leaves. I had a long tiring day and this fragrance freshened me and lifted my mood. Thank you for this wonderful creation. F.H UK

The Taifi Rose is something you at least have to smell once in your life! Y.B UK