I could see someone buying one of those figures based on the ad and then being upset about the lack of articulation most of DC's figures tend to have.

Even the joints that are included are generally very limited.

Unless they've gone to a new articulation system with these figures (that I'm not aware of since I haven't bought any of them), I can't see getting anything nearly so dynamic out of them in person.

Also, the ad is running in a DC comic book for DC product. chances are, if you are buying the book, you already know about the DC Collectibles product because you pre-order from a site like DCBS, or buy in a sub service from your LCS via Previews, or are truly digital and are part of the Facebook and Forum pages. That ad really isn't targetting anyone who isn't already in the know, ya know?

It's like Matty advertising Mattycollector on a toy site that already visits and supports Mattycollector, or with a blurb on the back of DCUC packaging.

Now, if DC were to get that ad into USA Today or Entertainment weekly .....

But, yeah, again, that pic is very exciting and definitely draws you in....

I have all the ones released to this point (picked up Cyborg today) and that ad is NOT showing fictional articulation. There isnt a pose in that ad that cannot be replicated with the actual figures.Now I cannot comment on Wonder Woman/Supes and Darkseid (not released yet) but their poses dont look too crazy to me. The only one that Im disappointed in is Aquaman. I like the look of the fig but his shoulder sockets keep his arms a lil bit too far away from his body for my tastes. They do limit his poses a bit. Other than that Im happy with the figures overall...Just wish DC would have stuck with their original release dates instead of them being pushed back consistently (shocking for DC I know) and had advertised the We Can Be Heroes set before(!) Batman was released. Im not saying I would have waited for the boxset but I would have certainly considered it.

Picked up WW and Darkseid today at no cost to me thanks to a points program my LCBS runs (similar to fuel programs local grocery stores have) and I gotta say Darkseid is HUGE. The pics out there dont do him "justice". Not only is he 13" high but he has some significant heft to him as well. If need be you could use him as weapon to knock someone out.