Agency Feed

Twenty Years Later and Still the Most Iconic.

Jessica Darke, Producer

Shane Hutton, co-founder and ECD at Arcana Academy has been recognized as one of the top advertising professionals when it comes to selecting the appropriate music to sell home an emotional connection in an ad. Beyond selling product, commercials often introduce new or emerging artists to a mass audience.

Paste Magazine writes, "to many people in the MP3 generation, brands like Apple and Volkswagen introduced us to hip new songs by artists who would later blow up, or even become our favorites."

Advertising professionals would pride themselves on finding unique and original artists to pair with their commercial content.

Shane worked on two of the celebrated ads listed in The Most Iconic Commercial/Song Pairings of the Last 20 Years as curated by Paste Magazine on March 3, 2020.

While finding music may have changed, the art of pairing a great track with a commercial has not and Arcana Academy continues Shane's legacy by picking great tracks for all of its commercial productions.

Travel down memory lane as you watch and listen to all twelve of the recognized commercials.

Arcana Academy is an independent advertising agency located in Los Angeles, California. Established in 2011.

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