Surfing champion Jordy Smith personifies this ocean-inspired perfume

Zeenat Mowzer

September 28, 2018

This surfer has a love for riding the sea’s powerful waves, the inspiration for Issey Miyake’s latest fragrance.

After bagging prestigious titles in junior championships, Jordy Smith made a name for himself as one of the globe’s most promising surfers. He went on to win the World Qualifying Series (WQS), making the cut for the acclaimed Association of Surfing Professionals (ASP) World Tour.

Jordy finished as the runner-up in his first year at the ASP World Tour in 2010, and has since then made waves in the surfing arena by winning the World Surfing League’s (WSL) Hurley Pro, twice- in 2014 and 2016. He ended off 2017 in 4th place on WSL’s rankings and in 2018, captained the World team in the inaugural WSL Founders' Cup of Surfing. The team took the cup after he competed against Brazilian heavyweight Filipe Toledo.

Jordy’s passion for riding waves is key to his success, and the power of the sea was the inspiration behind the new fragrance from Issey Miyake, L'eau Super Majeure D'issey. Jordy flawlessly embodies this fresh perfume, an intense version of L'eau Majeure D'issey, which aims to encourage the wearer to embrace their authentic self.

The fragrance captures the wonder of nature in a striking blue bottle, and Jordy’s bond with nature is one that he treasures when he’s on the water. He explained: “The thing I love most about surfing is definitely the freedom that I get to express myself, whether it’s on a wave or in the ocean. That’s something I don’t think I’ll ever lose – that connection, my pure one-on-one time with nature.”

The perfume, ideal for a charged, modern lifestyle, was blended with a variety of natural elements. A pungent accord, suffused with clary sage essence and rosemary, forms its top notes. The heart of the fragrance boasts deep, smoky notes of woods burnt by salt, enhanced with the scents of patchouli and cashmeran. Its dense base notes are formed by the tonka bean and black Madagascan vanilla, featuring leathery undertones.