Lululemon’s new Meatpacking District store points to a chic new direction

We went to the opening of Lululemon's new Meatpacking District store last Friday. Here's a sneak peek of what the mega brand's newest location has to offer.

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Lululemon opened its seventh Manhattan store on Friday, in the Meatpacking District.

The space was formerly the high-end home of Yigal Azrouel on 14th Street, and Lulu kept a lot of the designer’s industrial chic details—exposed brick and beams, a stunning skylight over the changing area, and poured concrete floor.

And the company added a few more high-design details to the mix: inspirational art (instead of chalkboards) behind the registers, a living-room-like sitting area, and glossy white sliding doors on the changing rooms, which have metal racks affixed to the wall for trying on Wunder Unders and Cool Racerback tanks.

All of this points toward a new, less-cutesy direction for the mega brand’s in-store design, which hasn’t really evolved in the half dozen years it’s been in New York. (Or the brand adjusted its aesthetic to appeal to shoppers in the city’s trendiest neighborhood.)