We're now introducing the next generation of DivX technology with DivX 7 — our new software that lets you create and play full HD H.264 (MKV) videos. H.264 is a new standard that is poised to power the high definition video revolution by offering incredible visual quality, performance and efficiency. DivX 7 gives you all the tools you need to take full advantage of H.264 for a truly cinematic video experience.