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OVAB Europe Digital Signage Business Climate Index

Digital Signage market sees slight correction towards the end of the year

1. Dezember 2015 - According to the latest Digital Signage Business Climate Index (DBCI) in Spain & Portugal the industry has a satisfactory business sentiment and a positive outlook. Compared to September the business climate has decreased slightly in November 2015. von Daniel Russell

The digital Signage Business Climate Index Spain and Portugal has decreased by 11,06 base points from 67,50 base points to 56,44 base points. The decline of the index has been definite. However, it sill is well in the positive region of the scale. As almost 60% of the market participants are still satisfied with their current business situation

At the same time the optimism towards the near future has been consistently growing since the summer. Now well over 80% of all polled companies expect a more favourable situation for their products and services in the Digital Signage and Digital out of Home market within the next six months.

The market is dominated by the Top 4 distributors

The market leaders among the distributors in Spain and Portugal are Tech Data and Ingram Micro followed by Charmex and Crambo. Between 45% and 55% of the market participants have worked with those competitors.

DooH is growing fast and increasing in relevance

60% of the DooH market has seen a rise in bookings in the current year. The overall market is expected to register a healthy increase in the number of advertisings booked in 2015.