YAN & ONE Pre-launch, where the virtual mingles with reality

D-2. The countdown starts till the new beauty brand YAN & ONE created by Salwa Idrissi Akhannouch, Aksal’s group president, officially launches. A pre-premiere was held yesterday. We were there!

Designed in Morocco and developed in the world’s best laboratories, the brand is set to launch on Saturday, October 28. Media outlets and influencers were present at the preview yesterday, October 25.

To welcome the prestigious brand, in Morocco mall, a unique and trendy space has been created: the YAN & ONE Beauty SmartStore concept. Spreading over 3500 m 2 , the space hosts 14 realms distributed along a central avenue. YAN & ONE also offers a hyper-connected, avant-garde shopping experience, with 1000 screens, interactive touch mirrors, digital tools and videos to discover and adopt the latest trends. A place of initiation and permanent discoveries, where the virtual mingles with reality, where individual beauty solutions are proposed in real time with the possibility of sharing them instantly on social networks.