Endangered animals are slaughtered so that a single body part – like tusks, pelt, or bones – can be illegally sold for huge sums of money.

RHINO HORN is believed to treat: hangovers, ipotence, fever, cancer

proven to cure: none of the above

the demand for rhino horn is exceedingly high; it sells for nearly $30,000 a pound. Gold, by comparison, is worth about $22,000 a pound.

ivory is carved into: jewlery, utensils, religious figurines, trinkets. worth the life of an elephant? no. as much as 70% of illegal ivory goes to China, where it is sold on the streets for up to $1,000 a pound.

Zebras are hunted for their skins. They are also occasionally used for meat or medicine.

Wildlife officials have observed a recent surge in trafficking of infant gorillas. They are sold for up to $40,000.

Due to recent habitat loss, many lions live close to humans and are killed by farmers in retaliation for preying on livestock.

How did this happen?

The vast majority of poaching is caused by organized crime syndicates that use high-powered technology and weaponry to track and kill many animals at once without being detected.

That's not all. To learn about our many ongoing efforts to protect Africa, visit: www.awf.org

Don't let Africa's wildlife become history.

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The African Wildlife Foundation (AWF) is the leading international conservation organization focused solely on Africa. We believe that protecting Africa's wildlife and wild landscapes is the key to the future prosperity of Africa and its people — and for over 50 years, we have made it our work to help ensure that Africa's wild resources endure.