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Every month, Japan seems to get a new odd-flavored snack or candy. You might think that’s peculiar, but just know that many Japanese people do, too.

The country’s food and beverage makers face stiff competition, and these strange flavors are one way to stand out. Most Japanese potato chips, candies and soft drinks come in rather regular varieties, and these bizarre ones are usually available for a limited time only.

Otakuma reports that the latest entry in the odd snacks sweepstakes are these strawberry shortcake flavored potato chips.