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value optimization

Adobe can help you seamlessly capture customer data, track offer performance and deepen customer relationships with more consistent and relevant offers across channels. See how our Adobe solutions work together to help you build your next best offer.

This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.

Limited visibility has tethered CIOs' success in both IT and business. However, using federated CMDB technology, CIOs can view the complete IT infrastructure and the entire lifecycle of a business service.

Organizations are drowning in content. They don't know what they have, and they can't find what they need when they need it. While they spend significant time and money to manage content stored among a host of disconnected systems, their efforts are less than fully effective.

Today's business drives application use, but it is how these applications are deployed and managed that can deliver differentiation value to the business. Whether your challenge is one of scale, optimization, heterogeneity or complexity – learn how flexibility can be built in at the application layer. Download this analyst bulletin today!

While the EDW plays an all-important role in the effort to leverage big data to drive business value, it is not without its challenges. In particular, the typical EDW is being pushed to its limits by the volume, velocity and variety of data.
Download this whitepaper and see how the Dell™ | Cloudera™ | Syncsort™ Data Warehouse Optimization – ETL Offload Reference Architecture can help.

Leading businesses have aggressively adopted prescriptive analytics to assess the different outcomes of potential decisions and identify the best one(s) for handling a future scenario. As companies progress their use of advanced analytics, they derive exponentially more value from their data and decisions. These five case studies highlight how five banks are using FICO optimization to boost portfolio profits by 26% or more; increase approved transactions by $100+ million; and even generate 6:1 ROI in just six months.

PureCloud was designed to simplify the way you manage customer relationships. It’s powerfully simple, fast and intuitive. But you don’t have to take our word for it. Get a better look at the benefits and tools of Genesys PureCloud in a new report by Nucleus Research. For their study, Nucleus examined past and current customer experiences, breadth of functionality and results of use.
From rapid cloud deployment to rolling software updates, PureCloud enables best-in-class customer experiences today and well into the future. Read the full report to learn more about:
• PureCloud tools like automated omnichannel routing, social channel management, outbound dialing, integration with other software and analytics and reporting.
• Benefits of the platform such as lower costs, increased flexibility, improved time to value, and better workforce optimization.
• Current customer success stories and the future of PureCloud.

Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.
Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line.
To help you get there, this guide provides insights on:
What constitutes a culture of growth and optimization
Tips for building that culture in your own company
Lessons from marketing leaders who embrace the test-and-learn approach

Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.
Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line.
To help you get there, this guide provides insights on:
What constitutes a culture of growth and optimization
Tips for building that culture in your own company
Lessons from marketing leaders who embrace the test-and-learn approach

The old model of IT involved deploying more of everything just to keep up with demands. However, IT departments that are able to deliver solutions for business needs and support business goals have moved beyond managing siloed systems. Adopting a more efficient model of IT service and systems is the key to freeing IT to improve business operations.
Reaching that level of efficiency through “do-it-yourself” efforts requires an immense amount of time and expense up front. What if someone has already pre-engineered, pre-tested, and optimized a perfect solution for your IT needs?
See the difference a converged system can make.
Download this whitepaper now.

One thing is clear: the old way of running IT just won’t work in the new business environment.Truth is, preparing your IT department (and your company) to be agile, cost-efficient, metrics-driven, and flexible will require a change in how you operate. To support new business processes, you would do well to turn to a converged system, like HP ConvergedSystem for Virtualization.
In this paper, we look at the greatest challenges faced by IT departments, and how traditional configurations, processes, and organizations are poorly-equipped to handle today’s workplace. We discuss the benefits of converged systems that are engineered to handle virtualized workloads. Finally, we look at HP ConvergedSystem for Virtualization as a simple and effective way for businesses to optimize their data center infrastructure
and processes to better meet business needs.

It is often said that a chain is only as strong as its weakest link. The corollary is also true-adding an ostensibly
strong link to a weak chain doesn't necessarily deliver much tensile value. Yet, from all the rhetoric and hype, you
might be forgiven for thinking that solid-state storage will single-handedly strengthen every weak storage chain,
wherever the solid-state storage is and however it is used. Specification-based strength added to a weak chain will
soon be exposed in the real world, whether it's a tug-of-war team or a storage system.

This IDC analyst white paper discusses an important sea change happening in IT: the development of expert integrated systems. Converged systems are becoming increasingly important in the systems market. Similarly, convergence is occurring in middleware core runtime services for application development and deployment that are being unified as an enterprise application platform. Given the similarity in derived value propositions, converged systems and platforms are coming together as integrated systems; with the addition of capabilities focused on deployment, management, and optimization, integrated systems become expert integrated systems.

This ebook presents an overview of the B2B integraiton landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution. It also summarizes the IBM B2B Cloud Services offering, with real-world examples of how companies are leveraging the IBM Cloud to Excel amid escalation global complexity, demand volatility and new customer requirements.

High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-c entric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.

With the advent of big data, organizations worldwide are
attempting to use data and analytics to solve problems previously
out of their reach. Many are applying big data and analytics
to create competitive advantage within their markets, often
focusing on building a thorough understanding of their
customer base.
High-priority big data and analytics projects often target
customer-centric outcomes such as improving customer loyalty
or improving up-selling. In fact, an IBM Institute for Business
Value study found that nearly half of all organizations with active
big data pilots or implementations identified customer-centric
outcomes as a top objective (see Figure 1).1 However, big data
and analytics can also help companies understand how changes
to products or services will impact customers, as well as address
aspects of security and intelligence, risk and financial management,
and operational optimization.

The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
- Create a lead nurture strategy
- Nurture leads across channels
- Segment a lead database
- Choose appropriate content for each lead nurture track and audience
- Get the most value from lead nurturing with testing and optimization
- Measure and explain lead nurturing’s return on investment

As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.

An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.

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About us

DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.

Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.