BlizzCon Polar Bear Mount is Bind to Account

So you went to Blizzcon and got that juicy Blizzcon 2008 Card with a beta key for an unknown upcoming game and a Big Blizzard Bear Mount code right? Well, what the heck are you waiting for to redeem that mount?

Worldofwar.net runs WoW players through redeeming the exclusive Polar Bear Mount, and includes images of the process. They also reveal that the mount is Bind to Account, meaning that the item can be shared around all the characters on a player's account. This is the first time an item has been given the new "Bind to Account" tag, and many other items will be shareable between characters once the expansion has launched.
(Culture, PC, World of Warcraft, World of Warcraft: The Burning Crusade, World of Warcraft: Wrath of the Lich King)

This isn't just any epic mount, it's something that will be immensely popular, and very rare, especially on EU realms. Players there will have to put up with the constant whispers of "Where did you get that from?!".

Well, let's say you decide to level a Death Knight once the expansion comes out. And your guild wants you to make that death knight your main character. However, you used the polar bear mount code on your previous main-character, which is now an alt replaced by the death knight.

Wasted mount ... except now its bound to account and you can share it around your alts. there you go.