A Buy-One Get-One free offer advertised by My Pillow, Inc. has landed the company in hot water with the Better Business Bureau.

The consumer protection group says it expressed concern to the company regarding the offer back in August of 2016. Even though the offer had promotional codes advertised as being at a limited number of locations, the BBB says consumers were able to find promotional codes online or call the store to take part in the deal. The offer extended all the way through the end of 2016, according to the BBB.

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The BBB cited their ‘Code of Advertising’ saying “The unqualified term ‘sale’ may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price.”

The BBB also looked into consumer complaints regarding the company’s standard (classic) and premium pillows. Consumers alleged that the premium pillows were only sold online, while the standard versions was only available in store.

My Pillow has responded to all complaints and says it will make changes to their advertising and packaging to clarify the different types of pillows.