Kev Choice

Atlanta, Georgia, USA

BandHip HopSoul

Not many M.C.'s can spit a verse while sitting at a piano, and do both with skill. With witty and conscious rhymes, beats that blend elements of soul, jazz, classical, and funk, Kev Choice brings a distinctive style to Hip-Hop. One recent review called his show "the most musical rap act ever".

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Biography

Hailing from Oakland, California, KEV CHOICE is a lyricist, pianist, composer, producer, and band director with a classical and jazz background. He has always mainted his pursuit for his first musical love, Hip-Hop. KEV CHOICE has played piano most of his life and even obtained a degree in music. KEV CHOICE began his career as a professional keyboardist supporting artist from the Bay Area such as Michael Franti and Spearhead, Goapele, LyricsBorn, Too Short, Martin Luther,and Zion I. Kev has also played with national artist such as Dwele and DJ Quik. In 2007, KEV elevated his status by becoming the musical director for Ms. Lauryn Hill on tours through Europe, Japan, and Brazil. After years of supporting other artists, KEV CHOICE decided focus on his rap career and what he had to say as an individual. Rocking with a 10-piece ensemble or just a DJ and his keyboard, KEV CHOICE's strength is his live performance. KEV CHOICE describes his show as "a collection of original material, blended with classic and obscure music influences in my life, arranged into one continuous movement." On the net, you can find countless quotes from journalists and fans alike praising KEV's live show and his blend of hip hop energy, uplifting lyrics, classical musicianship, jazz improvisation, and the passion expressed in soul music. He was been nominated for a SF Weekly Music Award 3 years and was also named "Most Multi-Talented Musician" by the EastBay Express in 2008 and "Best Musician" in 2009. KEV just recently released his project "The Power of Choice". The album reflects songs of inspiration, struggle, and motivation over an array of musical soundscapes. He has recently relocated to Atlanta to further his music career. A recent review of a show said that KEV CHOICE may be "the most musical Hip-Hop artist EVER". He can't wait to prove it and show it to the world.