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New Website

Burgtheater

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We designed the new website for Vienna’s Burgtheater together with our partner menonthemoon. The express aim was to strengthen and redefine the relationship between the theater and its visitors. In the first phase the existing, heavily typographic corporate identity was simply and elegantly reinterpreted for digital channels, with particular attention being paid to complete responsiveness—meaning optimized display and interaction whether you are accessing the site via your desktop computer or cell phone. The high information density was structured more clearly and the user guidance was improved. At the heart of the site’s content lies the complex program with its range of venues: users can adapt it to their interests with filters; a bookmarking function and a notification of ticket availability facilitate immediate interaction and lead straight to a ticket purchase. The detail pages on each performance offer a wealth of opportunities for theatergoers to read up on the show in an in-depth and multimedia way even before they arrive at the venue. In the new program feature “Offene Burg,” visitors can literally “click together” their very own program. The website relaunch was just the first step: a more in-depth integration of ticket sales with a redesigned user experience as well as further opportunities for personalization and customer relationship management are planned for the future.