"Apple Introduced iPhone X For One Reason And One Reason Alone"" [""Priced at $999 and up, Apple created — as expected thanks to a series of leaks — a clever and beautiful bit of kit that appears to be geared to do one thing and one thing alone — get customers on the Apple Upgrade Plan. Not only does this make Apple just as much (or even more money in some instances) with customers, it allows them to be perceived as an enabler of the people (a sentiment mirrored in a lot of the language Apple used throughout the announcement).""] Forbes 8:21 AM