Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Professors Shell and Moussa offer readers a self-assessment aimed at determining their strengths and weaknesses and to discover which persuasion role fits their personality best.

ABOUT THE AUTHOR

G. Richard Shell is director of the Wharton Executive Negotiation Workshop at the Wharton School, where he is professor of legal studies, business ethics and management. His previous book is the award-winning "Bargaining for Advantage," Mario Moussa is a faculty member at the Wharton School and a principal of CFAR Inc., a management consulting firm.