50 Lessons on Corporate Innovation and Entrepreneurship from 50 Episodes of Future²

Oftentimes, we read books and blogs, we listen to podcasts and audiobooks, we watch keynotes and take part in workshops, we umm and ahh, but despite all of the investment in consuming this knowledge, we rarely take the time to reflect and truly digest the knowledge so that we can become better at applying these insights. Taking time out to reflect on what yo’ve just consumed and perhaps scribble some notes down is kinda like downing a protein shake right after a workout to maximise your results - it’s an incredibly powerful tool when it comes to retention and application of key insights.

Over the past six months I’ve been fortunate enough to interview a number of thought leaders on the topic of corporate innovation, entrepreneurship and self improvement, culminating with episode 50. To celebrate this milestone, I took some time out to reflect on some of the best lessons from my podcasting journey and have prepared a list of the 50 most memorable lessons, as the ones that stick with you are usually the best.The podcast has also been a mainstay on the iTunes Business chart, peaking at #9 in July and is now receiving almost 50,000 listens a month and growing fast! This would not have been possible without you the listeners and my very special guests; so from the bottom of my heart - thank you!

Without further adieu, I bring you 50 key lessons on corporate innovation and entrepreneurship from 50 episodes of Future².

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In chronological order…

#1 Test Ideas Under a Unique Brand Name

While testing new ideas under a brand name can help to build social proof, sometimes it’s best to test new ideas under an entirely new name to truly gauge product market fit and market appetite and do away with any preconceptions, positive or negative, stemming from brand association. This also provides protection against reputational damage. Episode #3 w/ Humphrey Laubscher, Nab Labs Fintech Innovation Manager

#4 Use Innovation Options to Communicate to Accounting without Sabotaging Your Efforts

Using innovation options, which is not dissimilar to stock options in theory, you can re-assess the value of a startup investment at various stages to support talking accounting’s language, avoid the “what’s the ROI” trap, take lots of small bets and support follow-on funding decisions. Episode #8 w/ David Binetti on Innovation Options

#5 Define and Measure Your One Metric That Matters

Depending on which stage of the innovation lifecycle you’re at, you should identify your one and only metric that matters. For example, are you testing the problem, the solution, the features or the underlying business model? Your one metric that matters might be you advertisement clickrate when testing your problem. Focus on increasing this first. Episode #10 w/ Ben Yoskovitz on Lean Analytics

#10 Traditional R&D Metrics Inhibit Innovation

Traditional R&D departments are unable to invest in disruptive innovation or even Horizon 2 adjacent innovation because they measure success with Internal Rate of Return (IRR) and Net Return on Assets (NROA). As such, they focus more on the D (development) in R&D and not so much research - resulting in a focus on quick wins and low hanging fruit instead of going long to explore truly disruptive innovation in the long term. Episode #12 w/ Steve Blank on Corporate Innovation

#11 Disrupting Yourself Should Feel Lonely

Disrupting yourself and going after your dreams should feel lonely and riddled with “am I doing the right thing?” questions - it is not too dissimilar to building a startup which may take years to generate significant traction. Episode #13 w/ Whitney Johnson on Disrupting Yourself

#13 Getting into the ‘Flow State’ can Increase Your Productivity by 500%

By cutting out distractions (email, notifications, messages and so on) we can support getting into ‘flow’ which can increase productivity, particularly on creative pursuits, by 500%. Episode #15 on Flow

#14 Minimise Distractions to Get into Flow

To get into flow, there are a number of psychological, environmental, social triggers in addition to flow state busters. For a complete list of triggers to help you get into flow and cash in on massive productivity gains check out this post. Episode #15 on Flow

#16 There are Three Key Reasons why Corporates Should Set Up an Incubator

Corporates should create a corporate incubator or venture arm if creating an acquisition pipeline, seeking to understand emerging sectors in breadth, seeking to understand markets and geographies that are high priority and wanting to break away from long innovation cycles internally which inhibit the company’s ability to explore disruptive innovation. Episode #20 w/ Evangelos Simoudis on Corporate VC, Incubators and M&A

#17 Content Marketing While Difficult to Measure, is an Opportunity for Differentiation

Measuring the success of content marketing is difficult to measure so CMOs and marketing executives at large companies tend not to invest in effective content marketing campaigns, which creates an opportunity for companies willing to redefine success and invest in this area. Episode #22 w/ Rand Fishkin on Online Marketing for Large Companies

#18 To Measure the Effectiveness of Content Marketing Campaigns, A/B Test Different Cohorts

#19 Don’t Overmeasure

Focus less on paralysis by analysis and more on getting sh!t done. Analytics are important but there comes a point where they take away from their purpose which is to drive improvements. If you’re spending 40% of your time on analysis then you’re spending less time delivering. Episode #22 w/ Rand Fishkin on Online Marketing for Large Companies

#23 Blockchain 101

The blockchain is essentially a globally distributed spreadsheet hosted on thousands of computers, is updated every 10 minutes across the entire network, is completely transparent (you can see all transactions), secured by public key infrastructure (PKI) and in order to hack the blockchain, you’d need to rewrite the entire history of the blockchain, virtually impossible without anybody noticing. Episode #25 w/ Alex Tapscott on the Blockchain Revolution

#24 The Blockchain can Radically Increase Transparency and Mitigate Corruption

Post the Haiti earthquakes, half a billion US dollars in foreign aid was made available to Haitian authorities to build homes for 130,000 people. 6 homes were built. The blockchain can do away with corruption by increasing transparency and using public key encryption to ensure that intended recipients receive the aid they so desperately need. Episode #25 w/ Alex Tapscott on the Blockchain Revolution

The blockchain can support real-time clearing and settlement of transactions at almost zero cost which has the potential to not only significantly disrupt payments, foreign exchange and remittance services in the next few years but also open up profound opportunities for the world’s unbanked, who currently can’t afford bank fees. Episode #25 w/ Alex Tapscott on the Blockchain Revolution

#29 Robots Can Think Like Humans (Almost!)

Artificial intelligence beat human beings at the Turing Test for the first time in 2014, not only fooling the human judges into thinking it was human but doing so when the humans failed to convince the judges of this same fact. It did so writing a very abstract poem, proving that AI can be creative too. Episode #29 w/ Brian Christian on Artificial Intelligence

#30 Use Algorithms such as the 37% Rule to Help You Choose Between Alternatives

Brian defined ‘optimal stopping’ as a tool to help you make difficult decisions. For example, if you’re looking for a car space and have given yourself 10 minutes, using optimal stopping, or the 37% rule, you would settle for the best space so far after having allocated 37% of your time, or 3 minutes and 45 seconds, towards looking. The same Brian says, can apply to clothes, car, home and even significant other shopping. Episode #29 w/ Brian Christian on Artificial Intelligence

#33 Identify the Blockers and Enablers to Innovation First, Then Act Accordingly

In order to change the culture in your company, you must first identify the roadblocks and enablers including behaviours, stated levers (explicit such as rules and incentives) and unstated levers (values and beliefs) and identify ways to navigate these. Episode #31 w/ Dave Gray on Creating a Culture of Innovation

#35 Get Your Thoughts Down on Paper to Cure the Monkey Mind and Increase Productivity

In order to cure the monkey mind and ramp up productivity, simply write down that thought in your head. The sooner you get it onto paper or onto a task management tool (I like asana) the quicker you can focus on the task at hand. Not only that, but you’re far less likely to forget that moment of inspiration which usually comes from a place of flow - see episode #15 for more on flow). Episode #32 w/ David Allen on Getting Things Done

#37 In the Gig Economy, More People Will Be Generalists

As the gig economy takes further hold, with more than 40% of Americans expected to be freelancers by 2020, people will move towards becoming generalists, as opposed to specialists, which is incredibly important in a fast-moving Century where adaptability is key to survival. Episode #33 w/ Arun Sundararajan on The Sharing Economy

#38 Ask Better Questions to Build Better Relationships

Upon meeting, human beings are always looking for points of familiarity but the same old “what do you do?” questions get boring. Instead, ask open ended probing questions to dig deeper and get people engaging on a deeper level and foster stronger relationships. Episode #34 w/ Patrick King on the Art of Persuasive Leadership

#39 Use Sprints to Find Out What Customers Think, Not What You Think

You can test ideas and build solutions in just 5 days and sometimes the most obvious solution doesn’t actually work. In one case, Jake told the story of Bluebottle Coffee whose initial designs for a website that felt like a cafe fell flat. What worked? A website full of content that demonstrated Bluebottle’s expertise. Use customer-facing sprints to rapidly discover what customers like and stop wasting time on what you thinkcustomers will like. Episode #36 w/ Jake Knapp and John Zeratsky on Sprint

#41 Nations are Unlikely to Go To War Today due to Co-Investment in Global Infrastructure

Countries are less likely to go to war over geography now because of a joint investment in technology and infrastructure. This is especially true in traditionally feuding parts of the world such as regions of Africa, the Middle East and India/Pakistan. For example, if China gets attacked then American powerhouse Walmart suffers. Episode #39 w/ Parag Khanna on the Future of the Global Economy

#43 There are 7 Fatal Flaws of Thinking. The Biggest? Self-Doubt and Censoring

Fixation, self doubt/self censoring, jumping to conclusions and overthinking are four of the 7 fatal flaws of thinking that inhibit innovation in most companies. Most importantly, back yourself. By censoring yourself you miss out on the opportunity to share ideas and learn and grow from feedback you would otherwise forfeit. Episode #44 w/ Matthew E May on Winning the Brain Game

Brexit was a result of exclusive globalisation whereby people who felt left behind, or that their voices weren’t being echoed by the UK Government or Europe, took back control. Ultimately, this might have come down to messaging.

#48 In Order to Learn and Innovate, We Must Censor Our Egos, Embrace a Growth Mindset and Take Difficult Situations and Conversations Head On Episode #49 on Killing Your Ego

#49 We Already Have Global Abundance, It’s Just Not Evenly Distributed

We already have abundance at a macroeconomic level (education, healthcare etc is better than it’s ever been, for anyone, in any part of the world), it’s just not distributed evenly. Even if blockchain and AI creates untold wealth for humanity, the question of distribution will still remain. Episode #50 with Chris Kutarna on the Age of Discovery

#50 The Next Generation Might Be Facing a Productivity Paradox

Given the rapid change in technology and business, we might be on the cusp of a productivity paradox, whereby the next generation might need to take a step back in order for subsequent generations to flourish, not too dissimilar to Europe during/after the Renaissance or manufacturing after the introduction of electricity. Episode #50 with Chris Kutarna on the Age of Discovery

---What a wild ride the past six months have been and to think that this is only the beginning. We've got an absolutely star-studded array of guests lined up for you over the coming months including some of the most influential names in the world of corporate innovation and entrepreneurship such as Ash Maurya to name but one!As always, if your organisation is embarking upon its own innovation journey and you'd like to connect with me, feel free to set up a time in my calendar atcalendly.com/steveglaveski

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Steve Glaveski

Steve Glaveski is the CEO and Co-Founder of Collective Campus which he established to help companies and their employees to create more meaningful impact in the world in an age of rapid change and increasing uncertainty. Steve also founded Lemonade Stand - a children's entrepreneurship program, wrote the Innovation Manager's Handbook vol 1 and 2, hosts Future², an iTunes chart topping podcast on corporate innovation and entrepreneurship and is a keynote speaker.
He previously founded HOTDESK, an office sharing platform and has worked for the likes of Westpac, Dun & Bradstreet, the Victorian Auditor General's Office, Ernst & Young, KPMG and Macquarie Bank.
Follow him at @steveglaveski and Book a free 15-minute call with Steve to talk through your innovation objectives.

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