web analytics

Google made a small but important update to Google Analytics today that finally makes it easy to exclude bots and spiders from your user stats. That kind of traffic from search engines and other web spiders can easily skew your data in Google Analytics. Read More

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have multiple digital touchpoints for their users (web, mobile apps, other devices) to better understand them. Read More

SimilarGroup, the makers of a would-be Alexa killer called SimilarWeb, which analyzes web rankings via a panel containing millions of web surfers, has raised a Series C round of funding. The new funding comes entirely from Naspers, the South African multinational media group that owns minority stakes in major Internet companies worldwide, including a 30 percent stake in Tencent (Asian… Read More