Menu

idea

Original ideas don’t exist anymore

While writing my previous post Somewhere Between NDA And PDA, I started thinking about the originality of ideas. Most ideas have been done before, one way or another. Ideas come from problems or opportunities in everyday life, and other people and companies have been around for way longer than you or I to solve them. With new technologies, we can offer new solutions to replace old ones. It’s still the same idea. Look around the web and I guarantee you’ll find your idea in some shape or form, always different but slightly similar – or vice versa.

No big deal, though. It’s up to you to make your idea stand out, whether in the way you communicate or deliver your solution. In order to do that, you must ask yourself why. Why have previous solutions failed? Why is your solution better? Why is your team the best to create this solution? And so on… The point I want to make is that you shouldn’t expect your idea to be unique; no one does. Customers, investors, and employees included, they expect your idea to be sound.