5 tips for power tweeting

Twitter is an incredible way to connect with people and spread your brand far and wide, but once you’ve gotten the hang of the media, there are a few tips Buddy Media gleaned from surveying 320 handles of the big brands to hone your communication skills to a fine — and effective — point.

1. Keep Tweets Short

According to their insights, tweets that contained less than 100 characters received 17% higher engagement compared to tweets that were longer.

2. Use one or two hashtags

The study also found that many brands are underutilizing hashtags – only 24% of brands’ tweets contains hashtags. Brands that use hashtags received two times more engagement than those without them. However, the engagement levels drop if brands use more than three hashtags. Remember: Less is MORE!

Brands and businesses should limit usage to one or two hashtags per tweet.