Campaign InformationSOAP Creative developed the Expendables 2: Deploy & Destroy campaign, an interactive game that brought the Expendables 2 movie to life, allowing users to choose their squad from the biggest cast of action heroes just like in the movie.

The campaign involved the development of a game, a social media competition which enabled the winner become a pixel Expendable, wallpapers as rewards for players that unlocked the achievements in game and trailers that ran in TV and Cinema.