Rancho Santa Margarita, CALIF. – June 25, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced a new data quality plug-in for users of Shopware, ensuring powerful contact data quality for e-commerce applications. The Shopware plug-in enables online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time. The plug-in is based on Melissa Data’s Global Address Verification capabilities and was developed by NetzTurm GmbH, a service provider for the implementation of online stores, search engine optimization and web design. The two firms are now engaged in an exclusive partnership for data quality in Shopware-based ecommerce sites.

Online merchants can instantly validate and cleanse international addresses, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Data fields are populated automatically using an efficient type-ahead feature that auto-completes entries after the first few digits or letters have been entered. Data entry is not only correct, but also up to 50 percent faster with reduced keystrokes, improving the customer’s online experience and increasing website conversions.

“With data quality integrated into Shopware, online shoppers have only one step between shopping cart and checkout, which can drastically reduce the drop-off rate during the checkout process. Bad data is eliminated at the source, improving the customer’s overall shopping experience with faster, easier order entry and fewer delivery errors,” said Gary Van Roekel, COO, Melissa Data. “For the online merchant, accurate shipping and billing information is everything – reducing online fraud, enabling smooth operations and ensuring the best overall customer service.”

In addition to ensuring lower shipping costs, timely deliveries and lower return rates, better customer data also improves the success rate of merchants’ direct marketing activities. The solution also supports online shops in reaching new markets and customer groups. Both Melissa Data and NetzTurm also plan to develop further joint plug-in technologies for other e-commerce platforms in the future.

Click here to download the Shopware data quality plug-in, available as a stand-alone product, or bundled with “One-Page-Checkout” from NetzTurm. The plug-in is available at a net price of 759 € including 5,000 queries valid for one year and the auto-completion feature for international addresses.