We’ve arrived! Wall Street Journal, America’s number one investment and business publication quoted Jennifer Gerard, CEO of Whitening Lightning Home Teeth Whitening, in an article squelching recent comments by venture capitalist, Marc Andreesson. In his comments, Andreesson urges the Web publishing world to find better business models as he decries the state of online advertising.

Ms. Gerard’s comments about the same subject as it relates to the growth of Whitening Lightning over four years in business was this: “We really believe in social media. We started as a mobile teeth whitening company, and built the whole business on Facebook.”

Whitening Lightning, which also sells beauty and cosmetic products, has over 250,000 likes on Facebook.

“I had already seen power of Facebook,” says Ms Gerard. ”For us now, Instagram is the most powerful media. It really drives sales.”

Why Instagram?

Instagram is purely visual, theorizes Ms. Gerard. It lets the brand show close-ups of people’s teeth and faces. Instgram shows real people and real results. It’s not just about businesses saying their product works. Results don’t lie!

According to Mike Shields, the author of the Wall Street Journal article, web video analytics firm Zefr indicates there are nearly 4,000 Whitening Lightning-related videos on YouTube, 3,852 of which were made by fans. Those fan videos have generated over 172 million views–more than videos related to Neutrogena!

Way to go, Whitening Lightning. Thanks for setting the pace for entrepreneurs and social media advertisers!

Southern California innovator, Jennifer Gerard, wheeled Whitening Lightning onto the teeth whitening scene as a mobile teeth whitening service in 2010. Her company grew rapidly and soon Whitening Lightning became an international rage as well as a favorite for teeth whitening among celebrities, entertainers and their fans. For information on at home teeth whitening products, please visit http://www.whiteninglightning.com