Retail

Retailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlimited shelf space. But while selling high-value, limited-edition products is big business, so is scalping them. How can retailers fight back?

This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days of the year. But not all retailers were content to sit idly and watch it happen. Here's how some of them responded.

Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, however, and today numerous technologies are mature enough to be considered for campaigns. But which one is the best?

When talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon's success isn't simply the result of the company's scale and pricing power. In a growing number of markets, it's becoming clear that Amazon is managing to fundamentally reshape customer experiences.

Retail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce insurgents brandish low prices, greater convenience and a digital-first marketing strategy. Both are fighting for that precious middle ground between physical and digital. But who will be the victor?

In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety. But ecommerce has flipped the script on what makes a successful retail brand; and increasingly it is the smaller and more nimble retailers - or those who act that way - who are seeing success.

Retailers operating 'brick and mortar' physical stores are facing unprecedented challenges in the digital age. But some retailers are finding ways to make gains with an omnichannel strategy that links online with offline.

Welcome campaigns are an effective strategy to engage new subscribers and boost brand loyalty, but most businesses aren't realizing their full potential. We look at how the top 100 US e-retailers are using welcome emails, and extract some key advice for marketers.

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