July 16, 2013

Juventus Signs Three-Year Sponsorship Deal With Bwin.Party

Italian Serie A champions Juventus have had quite a busy transfer season. Already fielding the deepest team in Italian football, I bianconeri moved quick and fast to bolster its attack, plucking world-class strikers Carlos Tevez and Fernando Llorente from Manchester City and Atletico Bilbao, respectively, and defender Angelo Ogbonna from series rival AC Milan.

Any team that adds three players of this caliber should be in-line for another championship season. But Juventus wasn’t done wheeling and dealing and their latest deal should be considered the cherry on top of the proverbial sundae on what has become quite a strong offseason for the Italian giants.

The club didn’t sign a player this time; they signed a sponsor, specifically with gaming giant bwin.party. The deal, which was announced earlier this week, will make bwin.party the official online gaming and betting partner of the club. It’s a notable signing on multiple fronts because Juventus’ status as Italian football champions will give bwin.party plenty of exposure for the coming season – and two more beyond that – not only in Serie A, but in all the other tournaments the team participates in, including the Champions League.

“Working with the greatest names in football is all part of our strategy to offer customers a premium gaming experience with great and unique content,” bwin.party CEO Norbert Teugelberger said. Hard to argue against the man considering that the online gaming company has had into deals with some of the world’s finest clubs, including Manchester United, Real Madrid and Bayern Munich.

Now you can add Juventus to that list.

For the club, the partnership with bwin.party was a case of perfect timing as it attempts to continue marketing the club on a global stage with the hope of attracting more fans from all corners of the world. The strategy has worked wonders for United and Madrid and Juventus is looking into tapping bwin.party’s reach to help expand its own name and brand.

Giuseppe Marotta, Juventus CEO, explains: “Being together with other top football teams in Europe makes us very proud and encourages us to continue our work with more and more passion.”