Nissan partners with Cannes Lions Festival of Creativity

Nissan demonstrated its zero-emission range at the Cannes Lions International Festival of Creativity.

It came as part of the Japanese brand's role as official partner to the festival, which saw more than 360 delegates shuttled along the Boulevard de la Croisette in Nissan’s fleet of electric LEAFs and e-NV200s.

Founded in 1954, Cannes Lions is an eight-day programme of creative inspiration, celebration, education and networking.

Delegates were able to order a shuttle through Facebook Messenger using the search term ‘My electric ride’ and could share their selfie moments from inside the vehicles using #NissanElectric. Each shuttle featured the slogan ‘Silence is Golden’ referencing the car’s almost silent powertrains.

The running noise of a Nissan LEAF powertrain is just 21 dB – less than a ceiling fan (26 dB) and way below the World Health Organisation's night time noise target for Europe (40dB). At low speed, in a city driving mode, Nissan’s electric vehicles are almost 50 percent quieter than current traditional petrol and diesel cars.

Gareth Dunsmore, Director of Electric Vehicles for Nissan Europe, said: “The Cannes Lions Festival is all about innovation, purpose and creativity – values which are at the heart of everything Nissan does. We are dedicated to providing intelligent, sustainable mobility solutions for all, and the Nissan LEAF is the ultimate embodiment of this purpose.”

As part of the Festival, Nissan also conducted a ‘silent interview’ with record-breaking free-diver, Guillaume Néry, from within a Nissan e-NV200. Fans were able to send their questions in via Nissan’s social media channels.