Search Engine Marketing

What is SEM?

SEM (Search engine marketing) is an online marketing technique which comprises both advertising and promoting the websites by enhancing their position in SERPs (search engine results pages) via the best optimization techniques. Obviously, SEM (Search engine marketing) uses a combination between search engine optimization and advertising through pay per click (PPC) listings. In 2014, Advertisers spent $137.53 billion on digital Ads worldwide. SEM (Search engine marketing) is growing faster than the regular advertising and even much more than the other methods of internet marketing. Naturally, running search engine campaigns are being done directly through a SEM advertising agency.