Step 4: Use Location Stickers

If you are a location-based business (like a brick-and-mortar cafe) you’ll find it really useful to use location stickers to make sure that when your content is getting great engagement you are likely to be picked up in your local Instagram Story.

Fun Fact: Did you know that on the explore tab there are local Instagram Stories that are creating using the highest performing content from people who are using location stickers?

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Step 5: Try Instagram Live Videos

Finally, if you’d really like to get the attention of your Instagram followers as a Small Business you should definitely give Instagram Live Videos a try.

You can promote your Instagram Live video in advance and let your followers know by way of an Instagram feed post, in an email newsletter a day or so before you intend to go live… the key thing here is that you let people know what time you’ll be going live on Instagram!

During that Live Video you could do a Q&A about your products, services or business as whole or you could take the time to introduce a new team member to your Instagram audience.

Be creative, be authentic, and get the most out of Instagram Stories as a Small Business.

Final Thoughts On Instagram Stories

As a small business owner it is crucial that you use all elements of the Social Media networks that you are using to promote your products and services.

Instagram Stories is a great way to increase brand awareness, customer retention and it’ll also help you to prepare for future opportunities where you may need to get on camera - hello PR!

Have any questions about Instagram Stories? Leave a comment below, and sign up for our email list to get more invaluable marketing tips for your Australian business.

About the Author:

Mackayla Paul is an Instagram Marketing Specialist from Australia who is most known for her work with the Australian Circular Fashion Conference. Mackayla’s work has been featured in magazines such as Spa+Clinic and Fashion Observer Magazine.