Posts tagged with Css

It's no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it's run by Econsultancy in London).

The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer's life where coding knowledge comes in handy.

In this post I'll reveal more about what I got up to during my first foray into 'the matrix', and I'll list five reasons marketers must have some rudimentary knowledge off HTML, CSS and Javascript.

I'll start with some simple tech info, but read on if you want to see the website I built.

If you're hoping to cash in on the tablet and smartphone revolution, there's good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.

Your website could be a visually-stunning conversion machine, but its appearance and functionality won't matter much if it takes too long to load. That's because web users are increasingly impatient and their impatience is likely to continue to grow as tablet and mobile web usage skyrockets.

Unfortunately, the list of things that can cause users to flee a website is long, and in many instances, any one of them can be enough to turn a new customer into a lost opportunity.

It's somewhat amazing to think that despite the technological
advancement seen on the web over the past decade, web designers are
still pretty much relegated to using a relatively small group of web
safe fonts when designing websites.

While it's easy to forget about the role fonts play in creating a
compelling aesthetic, any decent print designer, for instance, knows
just how important they can be.

Internet technology seems to advance at warp speed but if you're a web designer, the process of testing a website for cross-browser compatibility hasn't improved much since the days when knowledge of Microsoft FrontPage made someone a 'web designer'.

In an online retail market expected to double in size to £78 billion by 2010* the potential rewards for e-commerce businesses are huge. Equally, so is the pressure to stay ahead of their competition.

The desire for online businesses to become bigger and better inevitably affects their approach to redesign. There’s a huge temptation to introduce the latest whiz bang functionality and super cool design which will appeal to a whole new generation of customers.