Great Blog & E-Marketing Topics

Almost any business can benefit from a blog or email marketing campaign however, many business owners are reluctant to start one because they’re not sure how to keep it up to date or even what to write about.

There is literally no end to the possibilities. If you need some help picking an interesting topic, see my list of topic ideas to help get you started, or take a less painful approach and call me for some expert writing help.

The Basics:

Don’t waste the reader’s time. Always write about things of interest or value to your customer and please keep it simple.

Great Topics:

Write about the common questions or concerns your customers have

Answer specific questions you’re asked over and over again

Write about the things that stop your customers from buying

Write about their doubts in working with you

Write about “What Sets You Apart”

Ask for, and reward, new client referrals

Do a “Client Survey” and report on the results

If customers are concerned about price…write about value

Write about “Why Clients Should Use You” instead of your competition

Establish yourself as “THE INDUSTRY EXPERT” by educating customers

Educate Clients With:

Problem specific tips and techniques

Talk about how your products/services can benefit the reader

Write FAQ’s

Write “How To” tutorials

Report industry news that will affect buyers

Discuss new ways to use your existing products and services

Offer Something of Value:

Announce a contest

Offer discounts or special offers

Send out printable coupons

Provide client testimonials

Report on changes that positively affect your clients

Important Stuff:

Create a series of articles in advance and send them out on a scheduled basis. The repetitive traffic will entrench your name in the customer’s mind and positively influence your SEO. Have FUN writing and don’t take yourself too seriously.

Don’t End Up With Egg On Your Face:

Use proper words

Use proper tense

Use proper grammar

Uses proper punctuation

Spell Check – Spell Check – Spell Check

Proofread – Proofread – Proofread

“You’ll never appreciate what a professional website content writer can do, until you try to write it yourself”