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Zing is a natural energy drink. A fresh boost when you're working late, doing sports or have a long drive ahead of you. Three flavors: Apple, Lemon and Berry.
This is a personal project. The brief asked to develop an identity and packaging for an energy drink that is natural, and fresh, it doesn't contain caffeine or preservatives. The end-result is visual language that combines naturalness and cheerfulness. Natural Energy, the tagline of the brand is encapsulated in a balanced yet powerful way.