If you’re a fan of comic books, Deadpool, Ryan Reynolds, or even – gasp – a fan of all three at the same time, then you’re probably aware that the Deadpool movie, long in production limbo and only recently started filming, will receive an R rating. This is good news and as is befitting of the Merc with the Mouth, the team bringing him to the big screen (for realz this time!) announced the rating victory in the only way that made sense.

Some of you might be wondering why it’s so important that Deadpool has an R rating. Even Mario Lopez points out in the video why having a PG-13 rating would benefit the movie; franchise, sequels, toys, etc. But what it really boils down to is authenticity. Wade Wilson, aka Deadpool, isn’t a PG-13 character, he’s an R character. His world is full of graphic violence, ambiguous ethics, and some pretty choice language. Yes, he’s funny, irreverent, and breaks the fourth wall, but a lot of that is used as a stark contrast to the awful things he says and does. Emphasizing one aspect over the other kind of misses the point.

Deadpool has been kicking around Hollywood since about 2004 when New Line Cinemas tried to produce a film with writer/director David S. Goyer, who you may remember from such films as The Dark Knight Trilogy, Man of Steel, and Blade, helming the project and Ryan Reynolds starring as the titular character. This was around the same time as Blade: Trinity (2004), which Goyer wrote, produced, and directed and Reynolds starred in alongside Wesley Snipes and Jessica Biel. Goyer apparently lost interest, but 20th Century Fox picked up the film rights and put a spinoff into production as a potential followup to X-Men Origins: Wolverine (2009) where Reynolds was cast as Wade Wilson/Deadpool.

Sort of.

While X-Men Origins: Wolverine was a box office success, it was a critical failure and didn’t sit right with many fans of the X-Men universe, the comics or the film series. Regardless of its prequel status and the inflated cast of mutant cameos, one of the more egregious errors was the treatment of Deadpool to the point where most fans don’t even consider the character on screen to be the same as the one they found in the pages of Marvel comics. To be fair, none of the X-Men movies have stuck to the comic book canon completely, but Origins seemed to be checking off a list of names to use without any thought put into motivations, personality, or anything else that would make a character compelling. Reynolds does, however, have one of the best scenes in the film and his sarcastic, snarky attitude resonated with fans of Deadpool. The movie may not have gotten it right, but Reynolds did.

Since then it’s been an ongoing battle to get Deadpool his own movie with Reynolds being the character’s biggest champion and cheerleader. So it was to everyone’s delight when the film was given the official green light in 2014, not long after the test footage for the film was leaked, with a scheduled release date of February 12, 2016. The timing of the film’s production and release within the context of the current landscape of superhero and comic book franchises, however, is what makes Deadpool‘s rating so important.

Deadpool‘s status as a viable property emerged during the first wave of successful Marvel films of the late 90s and early 2000s. Basically, it was post Blade (1998), X-Men (2000), and Spider-Man (2002) but somewhat preceded the concept of a shared cinematic universe propelled by Iron Man (2006) on down to The Avengers (2012). Yes, the X-Men films had an internal continuity (sort of) but aside from being based on Marvel characters, the film rights under 20th Century Fox left any possibility of a crossover with Marvel Studios off the table. In the wake of Marvel’s billion-dollar franchise of films, pretty much every studio has tried or is attempting to copy their model. One of the more consistent elements of the Marvel films, and most superhero films in general, has been a PG-13 rating.

The PG-13 rating is a studio’s dream for franchise films. It allows for the broadest range of audience demographics while still maintaining a level of action, violence, salty language, and sexual innuendo that we’ve collectively accepted as appropriate for children to see with their parents and teens to see on their own. Adults, obviously, are always welcome. From a marketing standpoint, kids and teens are the target audience because, as we all know, studios are looking to make bank on merchandise. One need only look at the plethora of Marvel Cinematic Universe toys and the children gravitating towards them to understand why Marvel Studios hasn’t let any of their films break the PG-13 barrier. Not that it’s handicapped the movies at all, but then again we’re not dealing with characters who occupy an R-rated world.

Comic books published by the big two of Marvel and DC currently maintain an unofficial PG-13 rating, though your mileage may vary on whether or not that’s true depending on the subject matter. Either way, both companies have imprints, MAX and Vertigo respectively, meant to handle mature content for readers and the MAX books regularly featured characters like Wolverine, the Punisher, and Deadpool in stories that went beyond acceptable levels of violence, language, and bloody satisfaction. But these are also the stories many fans of the characters latched on to before Hollywood got a hold of them. Wolverine and the Punisher were products of a lax Comics Code and the ultra-violence of the 80s and early 90s and Deadpool was an inspired copy of DC’s Deathstroke. These are not characters who regularly cuddle bunnies and sing show tunes. Well, Deadpool would, but he’d probably be murdering a guy to death while doing it. The point is when adapting characters like Wolverine and the Punisher to the big screen, there’s a reason why Fox continues to produce the exploits of PG-13 Logan, in X-Men or solo films, while Frank Castle’s two rated R theatrical releases have become cult classics.

Given everything that’s occurred since the initial interest in Deadpool, one would think Reynolds, director Tim Miller, the writers, and producers would attempt to go the safest and seemingly most profitable route. But I think it goes back to what I mentioned earlier. This is about authenticity, bringing the real Deadpool to the big screen. There might be some thoughts of sequels or a franchise, but I guarantee that what’s really at the forefront of the filmmakers’ minds is making the best damn Deadpool movie they can, which means getting a hard R rating so they can at least say they made theirDeadpool.

And really, a rated R movie for a Marvel character isn’t a huge stretch at this moment in time. Marvel Studios is about to release their Daredevil series on Netflix, which has no standardized ratings to speak of, and from all accounts it sounds like the series could be Marvel’s grittiest venture to date. Luke Cage, Jessica Jones, and Iron Fist are slated to follow but no one’s talking “franchise” just yet. This is as much Marvel experimenting with how far they can go with their “street level” heroes as it is building their live action universe. Yes, Deadpool is owned by Fox, but he’s also part of a growing trend of studios exploring comic book properties beyond broad spectrum demographics. Dark Horse’s Powers has already premiered on Play Station, Valiant has started the process of developing a shared cinematic universe with their properties, and Image Comics darlings Kelly Sue DeConnick and Matt Fraction will be developing several of their works from the publisher for television. There may be blockbuster superhero films, but niche audiences are also proving to be just as lucrative.