ThePRAuthority.com Blog

If you have ever wondered if integrated marketing is something that your organization needs, this article will give you a great start on your information hunt. We are going to explain how integrated marketing helps to creates a cohesiveness that exponentially...

Shopper marketing is a well-thought business practice designed to attract a customer into purchasing a given product or service. Unlike other methods of sales promotion like advertisement and publicity, shopper marketing is a last-minute appeal that attempts to...

Effective marketing entails knowing the right people for whom to broadcast your message. Given the broad audience that advertisers have at their disposal, it is very easy for marketing messages to come up short. Target marketing has become a sought after strategy...

If you own a business or you’re a marketing executive, digital marketing courses can help you grow. Then you already know that email marketing, social media, and blogs should be a part of your digital marketing strategy. Without some training to show you how all the...

Word-of-mouth or referral marketing counts among the most effective marketing strategies a business can use. It also accounts for a majority of the new clients that come into a business, a full 65% of them. Aside from this, studies also show that a customer that’s...

If you're anything like me, you're just starting out with this whole experience. More than likely you don't know all the sites that can help you or haunt you when it comes to handling the public relations of your company. But have you ever wondered if there were a...

Successful network marketers want network marketing tips to start a business or grow an existing business to the next level. Network marketing builds on person-to-person recruitment and sales. Each marketer earns a portion of the profit his or her sales team makes....

We all like free, right? We all like that when we can have our cake and eat it too. Where do you start when it comes to marketing and writing a press release? First things first, you must know your audience. If you don't know who you're talking to, you might as well...

If you’re wondering how to market yourself on social media, you aren’t alone. Job-seekers realize the importance of networking with contacts and future employers on LinkedIn. More entrepreneurs and businesses know that marketing on Twitter, Google Plus, Instagram,...

So we've helped you out here and there when it comes to writing a press release. We've given you tips and tricks, pointers and advice on how to write a press release properly. Now it is your time to fly. Flying on your own is exhilarating and worth it when it comes to...

Targeted email marketing is as important as knowing who your target audience is when writing a blog post. If you're not putting in the extra effort to target your emails to the right subscribers, your ROI won't be as high as it could be. Simply knowing who your target...

There is one mistake that businesses, bloggers, and marketers do that is so grave and grievous it will make your head spin. A mistake that could be fixed but more than likely you won't because you have no idea that it is even a mistake that you're making. So are you...

What if I told you that your press release was a waste of time? What if I said that you literally just placed time and effort into something that was not going anywhere? Wouldn't you be upset or angry about it? Of course you would. With today's society, we see so many...

Be your own distributor. Brew your own beer... Make your own... Just kidding. Be your own press release distributor. That is what I meant. This has nothing to do with beer, but after you are done distributing your press release, you can sure as heck sit down and...

A quote from Newton's Third Law says, "For every action there is an equal and opposite reaction." This means, in a round about way, that your actions have a consequence. There are good consequences and bad consequences. Think of the good consequences as buying...