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The Science of Social (Soft Cover)

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To build that strategy (or to know one when you see it), it helps to understand the science behind going social. The marketing game is fundamentally different online and it's a game worth winning.

This book is about unlocking the codes to this new game. We're here to share the knowledge you need to custom-design more than just a social community and give you insight into the science behind building brand nation-the fertile ground for your most trusted, fun, knowledgeable, and passionate customers. Your superfans.

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Lithium helps companies unlock the passion of their customers. Lithium software powers amazing Social Customer Experiences for more than 400 iconic brands including AT&T, BT, Best Buy, Indosat, Sephora, Skype and Telstra. Lithium helps companies grow brand advocacy, drive sales, reduce costs and accelerate innovation to create social communities that redefine the customer experience. For more information, visit lithium.com, or connect with us on Twitter, Facebook and our own community–the Lithosphere. Lithium is privately held with corporate headquarters in San Francisco, Calif. and offices in Europe, Asia and Australia. Visit lithium.com