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Device Recognition by AdTruth

Universal device recognition

AdTruth allows premium advertisers and publishers to maintain user anonymity while collecting the intelligence they need to drive performance and reach their target users.

AdTruth is a tool that works with your existing technology to recognise devices whether in mobile, web or apps while upholding consumer privacy and choice. Digital marketers can now recognise more returning devices than cookies while extending visibility and transparency, regardless of web or mobile platform.

AdTruth fills the gap where cookies do not perform, resulting in a more intelligent online experience for both the digital consumer and marketer. AdTruth enables advertisers to create more intelligent and personalised online experiences for consumers, resulting in stronger customer loyalty and increased ROI.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.
Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.