The responsibilities of a digital marketer within agencies and brands continues to be both exciting and challenging. Join your peers and industry leaders in this think-tank evening. Speakers from Bing, Twitter, leading agencies and known brands will collaborate and communicate on best practices and known techniques and tactics of the trade. Search, social, content marketing and the latest technologies will be represented.

Details

When: Thursday, October 29, 2015; 5:15 PM - 9:30 PM

Where: YWCA, 87 Elm St, Toronto, ON, M5G 0A8

Cost: Complimentary for SEMPO members, $25 for non-members

Description

A digital marketer's day continues to be challenged by an ever-changing landscape of tools, tactics and techniques across search, social media and content marketing. From strategy and planning to execution and reporting, the learning and knowledge required to understand trends and outcomes to beat the competition is never ending.

Join “SEMPO Cities Toronto: Digital Marketing Think Tank” for an evening of thought leadership, knowledge and networking with your peers. Speakers from Bing Canada, Twitter, Influicity and Uberflip will share their ideas and best practices.

6:30 - SweetIQCo-Founder and CRO at SweetIQ, Mr. Mire helps F500 brands such as McDonald’s, GM, Domino’s Pizza and their digital marketing agencies drive in-store foot traffic by optimizing their online findability. He has over 15 years of experience in online marketing in both the US and Canada. Prior to SweetIQ, he founded AdMire Marketing, a boutique integrated marketing consultancy. He is a frequent public speaker and commentator on the topic of local-based marketing.

7:00 - Technology Trends PanelThe number of marketing technology solutions available for digital marketers to evaluate and select is overwhelming. Krista LaRiviere will lead a panel discussion with some of Canada’s most innovative technology platforms for social media and content marketing. Panelist will share their insights to help you navigate the world of digital marketing technology. Moderated by Krista LaRiviere, Director of SEMPO, Cofounder & CEO gShift.

Case Study #1: JM & Sons - Andre Jr. Ayotte, Cofounder, JM & Sons – Social media today forces companies to take a closer look at how they interact with and grow their audience. Join Andre as he explains how their brand earned 19,000 followers on Instagram to build an engaged community on a visual content platform.

Case Study #2: KPMG - Sabita Singh, Director of Digital Marketing, KPMG - KPMG in Canada is making the shift from print to apps to showcase thought leadership content. The new KPMG Vantage app is a perfect platform for delivering business insights through storytelling. Sabita will discuss the challenges of running the firm’s first app pilot and the opportunities she sees in the B2B marketplace for apps.

8:30 - Twitter Canada Keynote Luke Stringer, Head of Research, Twitter Canada - Every day, Canadians flock to Twitter to engage with one another, explore new ideas and tell their stories. In this session Luke shares why Canadians value this live, public and conversational platform as part of their every day life and ongoing narrative. He'll also provide insight into how brands and organizations have leveraged the platform and used data to transform experiences for consumers around the world.

9:00 - Wrap Up and Prize Draws

Sponsors & Speakers

Global Sponsorship Opportunities

SEMPO Cities Month ($10,000; Limit of 5 sponsors per year)

Projecting 1,000 live attendees across 20 cities, the multi-event opportunity is the most cost effective sponsorship program that SEMPO offers for your return on investment. Package discounts apply to companies which also sponsor 2016 Member Forum. For global Cities Month sponsorship please contact sponsorship@sempo.org for more information.