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Director Leigh Ibbotson, who was born in Huddlesford and still has strong ties to the area, said: "I love the area and think this is fantastic opportunity to provide high-quality accommodation for those wanting to visit and enjoy all Lichfield and the surrounding area has to offer."

A minimal-impact ethos will run throughout the development, the firm promised, starting with locally sourcing the materials and workforce.

The holiday park would be open throughout the year with a mix of properties to let, for purchase as second homes and as investments.