MARKETING. Southeast Banking Corp. taught the employees at...

CFB REPORT - THOUGHT TALK AND SPECULATION

October 7, 1991

MARKETING. Southeast Banking Corp. taught the employees at its Gooding's-based supermarket branches to sell, sell, sell. They've given away steaks, turkeys and portable grills to get people to open accounts at the 2-year-old facilities in nine Central Florida stores. But their latest promotion - an effort to urge customers to write their boss to keep open the Gooding's branches now that First Union Corp. has taken over Southeast - may have backfired. First Union Regional Executive Marshall Vermillion said he has received 50 calls and letters and, frankly, he's tired of it. The supermarket branches will be kept or closed based on their profitability and proximity to First Union offices.