Science drives practice. But... to be precise, science measures tiny, minute micro-dots which is a problem for there is no sense how the dots connect to the body as a whole, to each other or to the "realities" of life: all of which are what counts, hence a host of worsening sport, exercise and coaching problems!

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We're always surrounded bypeople. It is often overlooked then, that people pass on knowledge. They have to. As we all know few, if any, relationships are simple, just ask any married couple! And so there is nothing simple about what we come to know as the best things to do.

For these reasons, when science developed, German scientists preferred a "wider, deeper, intuitive view of people's constantly changing world"—wissenschaft—but precise math sciences became the "only" science because precision built industry and made money not because of the better explanations of life.

Broader Thinking brings wide-science back to reveal many, many unseen “things” holding even the very best back, hence the progressiveness of our work.

People know what they do; frequently they know why they do what they do;

We are the first scholar-consultants to bring "wide science" back to learning, development and performance by applying the "social" theories of a small group of 1960's French philosophers who, noting societies' many broken promises revolutionized the human sciences. Broken promises such as:

We all know people unable to do "what they want" because their bodies won't allow it, mental health is the most used phrase in high school and post-secondary education, athletes are as injured as much as they are fit and in track and field standards have even (outside one or two anomalies) stagnated.

For example: Ron Hill a British marathoner and full-time worker, running in simple and thin rubber canvas shoes that today’s running sales staff would laugh at, ran 2:09.28 in 1970 and would have been just eight seconds slower than the fastest full-time sport-science supported American athlete in 2017. The best English Soccer team in 1982, Aston Villa, won the League with just 14 players, but today all soccer teams require over 30 players (two full sets).

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We produce research-driven and theoretically-supported work of the very highest scholarly standards. Indeed, our scholarship has been the subject of numerous peer-reviewed academic articles, book chapters and conference presentations, with books coming soon. Meaning the world's leading minds check that our work is of the highest standard. And so because of the high credibility of our work, we can support our claims, which:

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... are based on the most complex and progressive psycho/sociological theories of human behaviour, post-structural theory;

... has been tested on some of the very best coaches in the world, that is coaches to world-record holders and Olympic champions;

... is the source of an ongoing research program aiming to transform coaching and sport;

... has been invited to be presented at a number of leading universities around the world.

Today, world leading climate change scientists work with "social" theorists (see the above NYTimes article). Now it's sport, exercise and coaching's turn! And so, we offer solutions no others can!