So many businesses, big and small, are now using a CRM to better engage with their customers and help retain their relationships with their clients. However, there are also many companies who choose not to use a CRM to manage their client database. Whilst each method may work well, the choice can make it hard to know which route to take.

So, we’re taking a closer look at the positives and negatives to using a CRM and discover whether it’s something you really would benefit from having.

In a world where technology is becoming the preferred way of communication, whether it be via email, text, social media interaction or – for many of us – CRM systems, it helps to know how this platform helps engage clients and business alike. read more >>>