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What Do The Colors In Logos Mean?

Hey designer friends and everyone else with a minute or two to burn because it’s Monday, check out this cool infographic I found. It depicts which emotions are triggered by colors in logos. Take a look at it, it’s pretty interesting. Here’s the cheat sheet below:

Light Orange – Optimism, Clarity & Warmth

Orange – Friendly, Cheerful & Confidence

Red – Excitement, Youth & Bold

Purple – Creative, Imaginative & Wise

Blue – Trust, Dependable & Strength

Green – Peaceful, Growth & Health

Grey – Balance, Neutral & Calm

…and there you go. I hope your mind has been thoroughly provoked for the week.