A new Blink Fitness campaign is breaking boundaries by forgoing models and featuring fabulous everyday exercisers instead. Last year, the fitness chain delighted gymgoers with a joyful, body-positive campaign that focused on the feel-good benefits of exercise—for every body type. And for 2017, Blink is keeping those positive vibes going with an ad that stars 16 confident, cheerful gym members of different shapes, sizes, ages, and abilities.

The gym chose the 16 campaign participants by holding a casting call on Instagram. More than 2,000 entires were submitted. The pool was narrowed down to 40 semi-finalists who were invited to attend an in-person audition. There, the finalists shared stories of their personal fitness journeys with an all-star casting panel (who are Blink members themselves): Orange Is The New Black star Dascha Polanco, former NFL player Steve Weatherford, and Blink personal trainer and influencer Sabine Milien. The end result is a stunning campaign that showcases the final 16 members jubilantly introducing themselves—and their love of fitness—to the world.

"As consumers, we're constantly inundated with images of so-called 'perfect' bodies, and the fitness industry can be particularly heavy-handed with this," Ellen Roggemann, VP of Marketing for Blink, said in a statement. "At Blink, we want to redefine the aspirational image of 'fit' to be about feeling confident in your own skin."

Now that's a message we can get behind. After all, as Blink often shares, "the best model is a role model," and we could all use a few more positive role models to get us through a sweat session at the gym.

Below, take a look at a few behind-the-scenes snaps of the final casting call, along with the inspiring footage of the final 16.