Tag Archives: should

Moz’s Whiteboard Friday on IA and SEO I’ve always had a thing for site architecture and designing sites that are both user AND search engine friendly. However, it can be a bit challenging. Especially for those who have been doing SEO for a while. We all want to over-optimize every web page as much as possible. Well, stop doing that! In this video, Rand does a great job of explaining what you need to keep in mind when you’re designing a website that has both a good user experience and SEO. A Few Key Takeaways From The Video: Good information…

Did you know that over 50 million businesses have pages on Facebook? Marketer-bloggers everywhere have repeatedly referred to this increase as “noise” on social media, and they have discussed how critical it is to “cut through the noise” and reach your target audience. The great news for businesses is that the solution to this very real problem is staring them right in the face, or, more accurately, sitting right in the very same building. Are you aware of what your employees could achieve for your business as brand advocates? 10 Reasons You Should Get Started Now Ted Rubin once said…

Have you noticed a blogging trend recently? A lot of the blogs that I follow have been producing really long posts — several thousand words, in fact. It might lead you to ask the question, do I need to start writing really long blog posts, too? The real question is this: How do you harness the power of content marketing? Content marketing is the obvious winner in the online marketing world. I recently rounded up some mind-blowing content marketing stats on my blog. Check out these numbers: Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders…

If you’re starting a conversion rate optimization (CRO) project, there’s a good chance you’ll be doing it on a WordPress powered website. As a WPEngine infographic shows, WordPress is the world’s most popular content management system, with 59.3% of the market and is used by some of the world’s biggest sites and brands. That’s why it’s time for a 2016 update to last year’s list of conversion boosting WordPress plugins. Those plugins still rock, but there are some new entrants worth taking a look at. Headlines and Titles According to Copyblogger, 80% of people never read past the headline. That’s…

Since the beginning of humankind, philosophers and laypeople alike have pondered the meaning of life. But what I really want to know is: Should copy be clear, clever or concise?

It’s the age-old copywriting question. Sure clever may get you a laugh, a giggle, a chortle, a chuckle… even a guffaw — but if it’s not clear, then does it even matter?

Now I’m not trying to ruffle any feathers. I’m no copywriting expert, so my lowly opinion on the matter is next to irrelevant. But a few months ago Unbounce hosted an event (cough — Call to Action Conference — cough) featuring a ton of talented copywriters, so we asked them for their opinion. And we filmed it.

Check it out.

So what do you think? Do you agree with the experts? Let us know in the comments below — we’d love to hear from you!