Strategy

Created North Carolina Beer Month and secured 20 DMO and 30+ brewery partners to participate in the inaugural year. Special packages, beer pairings with commemorative glasses, beer-themed travel itineraries, beer story angles and social media giveaways drove buzz.

DCI’s work on “NC Beer Month” has proven to us that price point promotions that are rooted in strategy truly work to boost visitor awareness and arrivals!”Wit Tuttell, Executive Director, North Carolina Tourism

Results

More than 21,418 unique visitors headed to www.ncbeermonth.com, #NCBeerMonth was included 21,892 times in social media postings and 180 photos were uploaded to Instagram.