This ICO is one of three upcoming crowdsales on the OpenLedger platform that will reportedly bring mainstream attention to the ICO method of fundraising, according to the decentralized conglomerate.

Apptrade: ‘The Stock Market of Apps’

Apptrade, calling itself “the stock market of apps,” presents a new way for app developers and publishers to raise funding for their projects. According to a press release, the platform will let developers pool resources that everyone can use as “collateral to attract funding.”

In return, each app benefiting from the pool contributes a portion of its earnings to a shared reserve. Held on a blockchain, OpenLedger said that Apptrade’s resources come with “standardized regulatory features,” which it said will make the app attractive to institutional investors

Furthermore, with its large set of analytical tools, OpenLedger said Apptrade will allow speculators “to easily track the monetary trajectory of portfolios.”

“Apptrade’s Featured Public Offerings and digitally shared reserves have the potential to transform the App investment market in the same way as ICOs have transformed cryptocurrency investments,” said Ronny Boesing, OpenLedger CEO.

“Apptrade’s venture is an innovation in investment finance, one that could have a massive impact on the future of fundraising.”

Apptrade announced its ICO at CoinAgenda last week. Developers will offer an Apptrade-specific token in the crowdsale, which gives holders a 10 percent stake of the app’s market value and future revenue.

“We have the backing and support of [Boesing],” Apptrade founder Daniel Pineda said. “OpenLedger has built the marketplace for smartcoin creation.”

LAS VEGAS — At CoinAgenda, OpenLedger CEO Ronny Boesing said his company is “taking ICOs mainstream” by opening pre-investment to 3 new funding projects, all of which are unrelated to the cryptocurrency market.

Three Companies to Draw Attention to Blockchain Through OpenLedger ICOs

Boesing said that the three incoming ICOs will be fore Apptrade, Centz and Beyond the Void, all of which will reportedly attract institutional investors to the ICO funding method.

“Apptrade, Centz, and Beyond the Void all show applications of blockchain technology to mainstream audiences,” Boesing said. “By accelerating their ICO crowdfunding, we’ll accelerate the spread of ICO culture and practices as well.”

The platform competed in front of BitAngels investors this week at CoinAgenda.

Centz is a gift card service, making balances on all gift cards tradable for a specialized currency called “Centz Gold Bucks.” According to the service’s website, multiple gift cards can be lumped into one spendable sum on a mobile wallet, including cards with fractional balances. The comapny also claims to provide a “comprehensive approach” to security and fraud prevention.

Finally, Beyond the Void is an upcoming MOBA game that centers around battling spacecraft called “motherships.” The game will use a blockchain-based token system to facilitate buying and trading vanity items for player personalization. Developers told press that this item market will make up the game’s main revenue stream.

All three of these companies will launch ICOs on the OpenLedger cryptocurrency exchange, which has gained popularity in the blockchain community for hosting several high profile crowdfunding campaigns. The company recently began calling itself a “decentralized conglomerate” after adding services beyond cryptocurrency trading, including advertising, “blockchain talent,” and ICO marketing.

Do you think these ICOs will draw mainstream attention? Let us know in the comments below.