That said, the Apple App Store has stricter rules and quality expectations and a longer review process, so it may take longer for apps to be approved. Your app may even be rejected if it’s not up to Apple’s standards.

Developing an App for Android Allows More Flexibility With Features

What features will you offer through your business app? Because Android is open source, there's more flexibility to customize your app – building the features and functions that your audience wants.

Of course, this open environment means Android is more susceptible to pirate apps and malware.

Apple is generally perceived as being more secure, due to its closed nature, which is largely why iOS has a larger audience in the enterprise market.

Maintaining App on Android or iOS Is Easier If Users Update OS

Developing for Android may mean spending more time ensuring that your app remains compatible with the platform and avoiding bugs and crashes for users running older operating systems.

The takeaway: If you want to monetize your app without ads, whether through subscriptions, freemium models, or in-app purchases, then Apple may be your best bet. The same applies to e-commerce apps.

However, revenue from Android apps is growing. Though Apple is expected to remain the dominant App Store, Google Play and third-party Android stores combined are expected to overtake the App Store in terms of revenue.