Pay Per Click Campaign Generates more sales for Clear View

The Objective

Based in Holmfirth, near Huddersfield, Clear View design, manufacture and install aluminium windows and doors to the domestic, commercial and trade market, throughout the whole of the UK.

Seeing their old website wasn’t converting traffic into enquires, the client approached Northern Media for our help to appeal to all three target sectors. Their objective was to achieve 20% year on year growth for each of the three target sectors through generating more direct sales from their website.

The client wanted a particular focus to be on attracting business from domestic consumers for Aluminium Bi-Folding Doors, Sliding Doors, Patio Door, Window System, Glass Conservatories and windows.

Solutions offered

Having many years’ experience in setting up and managing Per Per Click (PPC) campaigns, Northern Media suggested Clear View run a targeted paid search campaign to drive traffic to the site.

After liaising closely with Clear View to research the right keywords and evaluating their desire to focus on business from domestic customers, Northern Media suggested a focus on consumer based keywords such as Aluminium Bi-Folding Doors, Aluminium Sliding Doors and Aluminium Windows, targeting an 80 mile radius surrounding Huddersfield. The advert displayed was price focused in a further attempt to drive the click through rate.

The Results

As a client of ours for six years, Clear View have achieved a 20% year on year growth for every year. The targeted adword campaign employed and monitored by Northern Media, achieved over 600 clicks per month, driving significant traffic to the site.

The key to our PPC campaign success however is converting that increased traffic into leads. Therefore, by working closely with Clear View to target the right keywords and analyse the results, the combined SEO & PPC campaign Northern Media delivers, generates over £1.5 million per year in revenue.

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