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The history of how Uber became the most feared and valuable startup in the world

Uber CEO Dara Khosrowshahi. Carlo Allegri/Reuters

Ten years ago, a company called UberCab made a splash in San Francisco by letting you hail a car with your smartphone. Since then, the company, now known just as Uber, has spread like wildfire through the globe.

But the road hasn’t been easy.

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While its valuation continued to climb over the years, Uber has also fought rivals and regulators as it has transformed from a black-car service into a sprawling logistics company gunning for a future of self-driving cars. It has confronted threats from the taxi industry and even its own drivers; it has weathered internal strife and scandal, and the ousting of controversial cofounder and former CEO Travis Kalanick.