New Delhi: Ecommerce player, Jabong said it has closed October with the first ever positive unit economics month, becoming only the 2nd online ecommerce company in India to do so after Myntra.

The company further said, the month has witnessed a month-on-month growth of 50% in net revenues as well as surge in customer satisfaction scores.

“Jabong has witnessed a strong turnaround. I am delighted that revenue growth is back on track, margins are getting better and the customer experience has significantly improved. Synergies with Myntra as well as cross learnings between the companies have helped accelerate customer acquisition and better customer experience,” said Jabong CEO Ananth Narayanan.

Jabong has also witnessed an increase of 40% in app installations while new customer base has been growing. The increase in new customers was propelled by the launch of the new festive campaign, #YouAreTheFestival.