The search giant said it would make changes to its shopping search service, obeying the EU demands that the company stop favouring its own shopping service.

Google informed EU regulators that it would stop discriminating against rival services, complying with the European Commission’s ruling in June[1] which resulted in a record €2.4 billion fine. Google said it would change its anti-competitive behaviour by 28 September, the deadline given by the Commission, Reuters reported[2].

Had Google missed the deadline, EU could have fined the company 5 percent of daily revenue for each day it didn’t comply with the order, Bloomberg said[3]. However, Search Engine Land notes[4] that details of Google’s proposal to change its practices are not publicly known yet.

The EU has a month to check whether Google’s planned changes sufficiently address the issues identified in the antitrust ruling.

We have published a report on Google’s antitrust woes around the world – please find the report here[5].