A landlord lists a rental space and potential tenants bid against one another to claim the lease. Tenants’ personal information is available to the landlord. The landlord then makes their final decision by weighing what the best offer is along with which bidder seems like they’d be the best tenant

The Uber controversy is not just—or even mainly—a technology story, it’s fundamentally a deregulation story; the story of a uniquely American fundamentalist free-market worldview being sold to us in the name of “car-sharing” and innovation.