Campaigns and communications

No #Nuggz for you: PR fights back against unoriginality

Compare and contrast…

One problem with viral web content is it leads to lots of copycats repeating the same thing in the hope of achieving the same outcome. This approach is based on a complete misunderstanding of why it went viral in the first place: originality and surprise.

So it was with a wry smile that I read this tweet from Pizza Hut (UK) to a customer asking how many retweets they would need for a free pizza (a direct rip-off of the viral tweet in the news this week asking for free chicken nuggets from Wendy’s).