Mr. Lucas has filed a $5M
USD trademark lawsuit against Jedi
Mind, Inc., makers of wireless, brain-controlled consumer
electronics. Mr. Lucas came up with and owns the term "Jedi
Knight". In addition, the "Jedi mind trick" was a key
plot item in Star
Wars,
in which Obi Wan Kenobi and other Jedi Knights were shown using it to
bewilder and trick the weak-minded.

Apparently, Jedi Mind tried to pull a real
life Jedi mind trick on Mr. Lucas. After receiving a
cease-and-desist letter last May, Mr. Lucas alleges that Jedi
Mind's chief executive officer, Brent Fouch, promised him that he
would phase out the company's name and any Jedi references in its
products. No action was taken by Fouch to appease Lucas.

A
second cease-and-desist letter in September of last year also was met
with inaction.

Where the trademark dispute may get interesting
is that Lucas Film only owns rights to the terms Jedi Knight,
Jedi Power Battles, and Jedi Training Academy. It does not
explicitly own the word "Jedi" or the phrase "Jedi
mind". Lucas Film, however, contends in legal documents
that it owns "all characteristics associated with the Jedi
Knights not memorialized in a registered trademark ... (including)
Jedi robes, the lightsaber weapon, the power to levitate objects, a
telepathic oneness with other Jedi and the universe, and the ability
to shoot energy beams called 'Force Lightning' from the
fingertips."

quote: This is going after a company because they're cashing in on the intellectual property, the term and connotations surrounding "Jedi", which should be protected.

Sorry, what IP?

Did Lucas (or one of his companies) develop the software algorithms for the device to work? I don't think so.

A name does not have IP. A name is a marketing word.

IMO he is not justified in suing. But then I approach things from the perspective of morally right or wrong and not legally right and wrong - there is a word of difference, not that a f**king lawyer would recognise that.