In today’s digital world, who doesn’t have an email address? Think about it; many of us have more than one email address: a work account, and maybe one or two personal accounts. Last year (2017), the number of email users worldwide was 3.7 billion. This statistic shows that email plays a significant role in our lives, and that’s why email marketing offers a powerful way of connecting with your target audience.

Are you still unsure whether email marketing should be a part of your digital campaign or not? We’ll give you five reasons to change your mind.

Cost-effective

Among all the digital marketing strategies, email marketing is one of the most cost-effective ones. Creating static or video ads for the web can be an expensive affair. In contrast, developing emails with very little help is simple, so even home businesses and SMEs can opt to promote their products/services via this tactic. Emails can also be automated, making the entire marketing process effortless and less time intensive too.

Personalised content

When you use a channel like Facebook or Instagram, you address all your followers at once, which makes your message less personal. In an email, however, each message can be customised to resonate better with the recipient. You can divide your entire emailing list into smaller lists to create personalised, valuable content for each category. You can also address each person by name and diversify topics for different people using a valid email marketing software.

Measurable

Monitoring any digital campaign is key to understanding its effect on the desired audience. When you deploy an email marketing software, you can keep track of how many recipients opened your email, what links they clicked, and how many of them unsubscribed. These metrics help you gain insights on your campaign performance. You can use it to test and even alter your strategy, if needed, to enhance the results.

High ROI

Though the investment in an email marketing campaign is low, it offers a high return on investment (ROI). According to a survey by Campaign Monitor, every $1 invested in this type of campaigns generates around $38 in ROI. Another study by Direct Marketing Association in the United States indicated that email enjoyed a median ROI of 122%–around four times that of other marketing mediums, such as social media (28%) or paid search (25%).

Call to action

Action-oriented campaigns have higher chances of achieving the desired results. Every step in your email strategy takes them a step forward to conversion–starting with encouraging recipients to open your message until persuading readers to click on a link in the content. Even if the click doesn’t happen with the first message, continued emails sent to interested subscribers help drive a drip campaign leading to success.

Now that you know how beneficial email marketing is for your business, go ahead and get started with your first email campaign!