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Sri Devi to endorse Wee Store

Wee Store, a new chain of multi brand retail stores, on Thursday announced it has roped in Bollywood actress Sri Devi as its brand ambassador.

Wee Store is the new chain of retail stores being launched by Wital See Marketing Ltd.

The company has forayed into multi-brand retail of FMCG products.

Under this segment, Wee stores will offer products in different categories like apparel and lifestyle, personal care, food and beverages, home appliances, beauty and cosmetics and more.

"Our target market is the average Indian households for whom all products of daily necessity are available under one roof. We have already put infrastructure in place for 70 stores across various parts of the country," said Jyoti Narain, Executive Director, Wital See Marketing Ltd.

"Over the next few years we plan to open many more stores across different cities in India. We want to ensure that consumers in every part of the country have access to affordable products at their doorstep," Narain said.

"In her recent movie 'English Vinglish' Sri Devi has played the role of the new age Indian woman, who can take on new challenges while maintaining her traditional values. This makes her the right choice for the brand ambassador of Wee stores," said Narain.