Gartner Research

Tool: Triangulate Cost, Competition and Value for Successful Pricing

Published: 31 March 2020

ID: G00720507

Analyst(s):
Ron Burns,
Jeff Chamberlain,
John Santoro,
Laurie Wurster

Summary

Failing to balance the three key factors that influence price can inhibit revenue growth, challenge profitability or miss competitive opportunities. Product managers can use this Tool to establish pricing levels from a triangulation of product costs, competitor prices and customer business value.