Many women are adopting a signature standout lipstick color—bright red, rich coral, vivid pink—to wear day or night with everything in their closet. Makeup companies have jumped on the bandwagon, bringing out bolder colors and bolder prices.

From Marilyn Monroe and Lucille Ball to Angelina Jolie and Rooney Mara, Hollywood starlets have been sporting bold lips over the decades. Here’s a look at the trend over the years.

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Heard on the Runway provides news about the fashion and retail worlds, as well as fresh analysis and dispatches from the bi-annual fashion shows in New York, Milan and Paris. For complete style coverage, go to WSJ.com/Fashion.