With time selling has been replaced as the main objective for any entity. Business has become more of creating and maintaining relationships. Its will be in order to conclude that business is indeed very personal. The customers are the only permanent partners you will ever have. Everything revolves around the customers, their needs, interests and concerns. Customers range from other business to individuals. To create long terms relationships with them you have step in their shoes , if it isn’t possible get someone who can because that way you’ll be able to deliver.

Whatever your parents told you about making new friends could be the advice of the century. It works like magic in business. Using the internet to hold conversations with people and showing up in business seminars might do your business a whole lot of good. This may be the starting point of a long term relationship. You do not have to go build a customer base starting with your family and friends could give you leverage. This should be but the tip of the iceberg. The people who are important to you in one way or another like your dentist , doctor , postman , mechanic or your hairdresser and barber might are other options. To get their attention you do not have to do as much and their impact on your business might even surprise you.

If you sense that expressing yourself is a challenge then email marketing was meant for you. This way your customers keep getting more from your business inform of information, latest developments and videos. It’s a good strategy to get people interested in your business . The information they provide you with as they subscribe to your email could be better utilized to individualize the experience for them. Give customers a platform to respond . If you want to go far you are better off with getting honest reviews even the negative ones. You get better in delighting your customers and problem solving before they become a threat to your business,.

Everyone loves gifts. Loyal customers are likely to find gifts and discounts very thoughtful. Encourage them to spread the word. They could revolutionize your entire business operations by bringing more people on board. They should get the best of services on account of having earned it. The fact that they have been standing with you for sometime makes them a very crucial part of your business. Integrity is what gets you to stay in business. The best behavior is to honor promises and to never stop following up and responding to clients even when things stall. If they could bank on you then you are rest assured they will understand when things don’t go according to plan but again its your responsibility to deliver.