Tag Archives: simplicity

“Web sites are functionally confusing because they’re not delicate enough, because they were not designed with enough care. While web sites need to become simpler, simplicity is not a matter of dumbing things down. In contrary. Simplicity is when someone takes care of the details.” – Oliver Reichenstein

“In the end, simplicity for its own sake should not be the goal. Balancing the amount of complexity that we engage with is something that UX people deal with on a daily basis. A good experience should be the result of using UX design to find what is meaningful to that end user and present it in the best way possible.” – Francisco Inchauste

“There is a delicate balance between the simplicity of use and the complexity of usefulness. But it is true the product that is clear in its purpose, elegant in its execution and simple in its use will set itself apart from the competition and endear itself to the user. Designing for simplicity is a process of calculated refinement.” – Joshua Brewer

“Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.” – Alan Cooper