Wayin gets new CEO after acquiring UK’s EngageSciences

In one fell swoop, Denver’s Wayin Inc. nearly doubles in size and gains a new CEO with its purchase of EngageSciences, a marketing software platform based in the United Kingdom.

The two companies combine officially Wednesday, according to new CEO Richard Jones, who cofounded EngageSciences in 2011. Jones replaces founder Scott McNealy, who agreed to take over the role last May when then-CEO Elaine Feeney resigned. McNealy remains Wayin’s chairman.

“Our vision is to lead digital transformation in the market: We imagine a workplace where the Chief Marketing Officer and Chief Information Officer live together in harmony,” Jones said via e-mail. He becomes CEO immediately and plans to move to Denver in August.

Financial terms were not disclosed. The companies say they complement each other quite nicely. Wayin offers tools to help marketers analyze the impact of real-time social media and networking. EngageScience offers a platform to build interactive marketing campaigns that attract consumers and keep advertisers happy.

McNealy, best known for cofounding Sun Microsystems, picked Denver to be Wayin’s headquarters in 2011. The company has raised at least $42.5 million from investors since 2012.

Wayin, which employed 56 workers before the acquisition, remains headquartered in Denver. The bulk of Engage’s 49 employees join Wayin but will remain in existing locations, which include London, New York, Santa Monica, Calif., Sydney, Australia and Dubai, United Arab Emirates.

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Tamara Chuang covers personal technology and local tech news for The Denver Post. She previously spent 10 years doing the same thing for The Orange County Register before taking a hiatus to move here and become a SAHM to a precocious toddler.