Open source entertainment: I met someone yesterday who quit her profession — the law — to write a script — the next Buffy! — and so I asked the rude question: Do you have an agent? Her reply was a tired roll of the eyes: Not yet. But she knows some people…

Someone else I know has a pitch for a TV series, complete with trailer. Have you started taking it around? Eye roll. Not yet. But he knows some people…

Afterwards, I started thinking that if Hollywood had half a brain — bets still out — it would use the Internet and specifically weblogs to beneficially disrupt the inefficient and expensive system now in place to find its raw material, clogged as it is with agents and managers and executives and all their go-betweens, their people who know people.

Why not put that script online? Why not put the trailer online?

Now you might say that that’s nothing but an electronic slush pile or perhaps a paperless vanity press. How does anything get attention? How does the gem rise above the lumps of coal?

The answer: The audience finds the good stuff and they do it through the magic of weblog links. The good stuff will get links and recommendations; the bad stuff will molder in a digital corner, ignored. And the best part of this is that these judgments are not being made by some cog isolated in an office; they’re being made by your own customers, your audience.

This has worked with two novels I know of, one a thriller, one sci-fi. And it worked because a couple of clever publishers saw something no one else saw, got there first, and grabbed it.

Clever editors, publishers, producers, and execs need to bother to look in new places for new voices and new material rather than relying on the same hidebound network all their competitors rely on. That who-knows-who network is better suited for finding personnel than product (do you buy office supplies at Staples because you know somebody who knows them?).

If I were an editor of a paper or magazine, I’d find new writing talent on weblogs. If Tina Brown were an editor now, I bet she’d do the same; she’s certainly paying heed to blogs.

This will work for books, scripts, treatments, and songs if creators put their work online and if the executives who control production and distribution let the audience do their work for them and point to the good and popular stuff (via Technorati et al). What happens if someone steals an idea? Then you have the proof online that you had it first.

All it will take is one hit found online for this to become the new darling of Hollywood.

from your words to god’s tuchas
man
i have been through the roller coaster
of literary crapola
got an agent
lost an agent
got 16 rejections
got two maybes
got we love you but we can’t publish an unknown
hello yahoos
how the hell do you get known??
anyway
anytime the great jeff jarvis
my mentor and hero
would like to impart
some further web wisdom
on how to get the world to publish me
from the web
i your humble servant
would be only to willing to listen
lead on
great prophet

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A local woman here got her children’s novel published by I-universe (or is it E-Universe?), I think it’s called.
There is also something online somewhat like what you describe, but I forget what it’s called. Maybe something like Writers’ Forum. If I think of it later in the day, I’ll drop off the name to you.

The sadly mistaken here is that Hollywood cares about finding talented people.
I always compare it to a sports league — if they cared about talent, they’d have scouts crawling the world (or the Web, in your example) for the best new writers and ideas. In reality, it’s like a league where all the teams are in the same city and you need to know someone in the front office just to try out for a team.