Have you taken the plunge with your mobile content strategy and optimized for Google AMP and Facebook Instant Articles? Only 23% of SEO professionals have taken concrete actions to implement the Google AMP protocol, which suggests that the uptake is still relatively low. Should you optimize for these mobile-focused initiatives? Let’s look at both the pros and cons of optimi ...

Digital marketing is a facet of marketing that you simply can’t ignore – and at its core is SEO. You’re probably aware of the impact that a good SEO strategy can have on your brand, but as a marketer or site owner, your focus is often elsewhere, and making SEO a consistent priority can be difficult.