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One source said the ad buys will total $1.5 million. They begins Thursday, the day after the Sept. 11, 2001 anniversary, and will run through the end of next week, sources said. The eventual buy will include statewide cable spots, as well as radio and web ads.

Christie is looking for a large margin of victory against Buono, who has struggled with fundraising, raising only $650,000 for the general election so far. She has not received matching public funds at this point.

The state has a Democratic registration edge. Christie is widely seen as preparing for a potential 2016 presidential run.