Today is Friday, so we prepared for you a small review of the latest news of this week.

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20 SEO tips, trends and predictions for 2014

Google buys smart thermostat maker Nest for $3.2 billion

Microsoft updates Outlook’s organizing tools

20 SEO Tips, Trends, and Predictions for 2014

On average, Google makes about 500 adjustments to its search engine algorithm every year. Since the first Panda update in February 2011, though, many of Google’s algorithm updates and other changes have been more ambitious and far-reaching in their impact. The net effect, in part, has been to elevate quality content over “thin” content, punish dubious link building practices and spammy sites and push digital marketers away from relying on keyword usage and performance data. Read more…

Google buys smart thermostat maker Nest for $3.2 billion

Google has acquired Nest, a company that makes a home thermostat that can be programmed from people’s mobile phones, for US $3.2 billion in cash, Google said on Monday. The founders of Nest, Tony Fadell and Matt Rogers, “have built a tremendous team that we are excited to welcome into the Google family,” Google CEO Larry Page said in a statement. The transaction, Google said, is expected to close in the next few months. Read more…

Microsoft updates Outlook’s organizing tools

Celebrating what it says is “National Clean Out Your Inbox Week,” Microsoft has added a few updates to Outlook’s e-mail de-cluttering and organizing tools. Besides enhancing its Sweep to delete feature, the e-mail service has also upgraded ways to categorize and search for messages, along with other improvements. Read more…