Larry Mills

A serial entrepreneur, Larry Mills has forged his way in the entertainment business over a 20-year career, which has seen him start record labels, marketing companies, management companies, and most recently a cover song video network. Mills’ career started with a company called Steam Records and was recruited to run Autonomous Records, another independent label that spawned the careers of Sister Hazel and Creed. The next step in his career had him branching out into artist management, television production and finally starting a sports marketing company called The Cover 2 Sports Group. In 2011, he was recruited to be the VP of Strategic Marketing for Sony/ATV Music Publishing. During his tenure, he conceptualized and realized We Are The Hits, which is an online music video network, predominantly on YouTube, which allows the aspiring artists of the world to share in the advertising revenue from their cover songs, legally.