Local SEO

Image: Shutterstock / Phoenixns Stalking your competitors’ reviews can be an extremely effective technique for getting new customers. That said, it’s a strategy that’s more art than science, and must be done very carefully.Responding directly to negative feedback left for your competitors is generally a very bad idea. It can make you look like a…

It’s baffling to me why some people who are starting to take their business online seem to totally ignore local rankings. They seem to be fully focused on getting to as many people as they can and yet they don’t consider local people who are looking online for solutions and need their help. I have…

Local searches conducted in Google will now return a more limited local pack. Google’s local pack of 7 listings has been reduced to three, while addresses and phone numbers have been remove altogether. If searchers wish to receive more information about a business they will now have to click through to the website or Google…