Online marketing starts with a great e-commerce site. If your bounce rate keeps spiking and your conversion is down, though, you might be doing something wrong.

You’ve Got Useless Content

Low site and page ranks can mean one thing: your content isn’t relevant enough. If you want your site to land on the first page of your SERPs, eliminate any duplicate content and fill up your pages with information that’s useful to your customers.

Your Site Isn’t Optimized for Mobile

These days, more people go online using their mobile phones than their laptops. If your site isn’t optimized for mobile, you could be sending a lot of potential customers away.

You Don’t Have a Website

About 97 percent of customers go online when they need to search for a product or service, Forbes says. It’s going to be hard enough trying to beat every other business online that’s trying to do the exact same thing you are. But if your business isn’t even online, then you aren’t even part of the conversation. That’s a definite disadvantage, considering the tons of competition that you have out there.

You Don’t Hire Pros

While there are plenty of DIY sites to tell you how to start your own page, if you don’t know the first thing about it, you’ll just end up wasting time and money. Get it right the first time around. Hire a team that provides ecommerce website development in Atlanta to take care of this for you. With a professional team, you’ll get the results you want without the effort and stress.

You Don’t Pay Attention to Your Competition

Know what your competition is doing. It’s one way to predict market trends as well as see what works with their online marketing strategy. This way, you’ll learn how you can apply some of those ideas to your own marketing.

Steer clear of these mistakes, and look around for the right website services company to help you out.