Tag Archives: Drunk Jays Fans

The Score, that sports channel nobody gets because it doesn’t show anything, has launched what it calls the “thescore.com Sports Federation”, a network of independent sports blogs for the various Canadian NHL teams, the Jays and Raptors:

Toronto’s Score Media Inc. has launched theScore.com Sports Federation, connecting together a network of independent sports websites, and empowering them to reach a larger audience – with the help and support of a national multi-platform sports network.

Here are the blogs they list, not one of which (except maybe CISblog) I’d heard of before today:

Yes, my three examples are blogs backed by Big Media, but that’s kind of the point. Without the access and resources of big media (whether conventional big-city newspapers like The Gazette or La Presse, or hip new media like Branchez-Vous), all you have is some guy talking out of his ass (with all due respect to my fellow ass-talkers).

Small, part-time do-it-for-the-fun sports blogs are much more likely to be successful covering niches that big media ignore: university sports, junior leagues, soccer/golf/tennis, etc. The audience is smaller, but it’s also much less fragmented.

UPDATE: Getting some awesome linkhate from Drunk Jays Fans and RaptorBlog, who I guess dilligently check their incoming links. I must admit, calling me “Guy Faguette” is a rock-solid argument and really shows me how much I erred in suggesting these blogs might not be the most professional.