Fabien discussed how the developing world, where much of the population does not have affordable access to the internet, should be capitalising on mobile technology already extensively used through Africa and other developing markets. “Unstructured Supplementary Services Data or as it’s more commonly known USSD, is a Global System for Mobile (GSM) communication technology that is used to transfer data between mobile devices and a network in a safe, secure and temporary manner”

Fabien went on to describe how “USSD is set to provide an extension to the internet by providing enterprises and mobile network operators with access to all of their users. Although this technology has been in use for nearly 20 years, with modern technology through a platform-as-a-service offering, USSD has the potential to transform communications.”

For more on the potential of USSD and digital inclusion across developing markets, read the full article here.