Pedigree: Oliver's Travels 2

Pedigree, working with TBWA London, commissioned children's book author/illustrator Liz Pichon to create a new title to promote the brand's adoption drive.

Published on Sep 03, 2009

Editor's Pick

Pedigree, known for going to extensive lengths to promote its dog adoption drive, worked with TBWA London to produce a lo-fi piece of branded content: a children's book. The brand and agency commissioned London-based kids' book author/illustrator Liz Pichon to create a new title, Oliver's Travels, to help promote the initiative. The book will be sold for 2.99 pounds online and all proceeds will go to support the adoption initiative.