Digital Cipher No. 24

I. Music & Tech

United Masters to Master Artist Promotion

Steve Stoute is a music mogul, marketing guru, and branding expert that is ready to spearhead the future of digital music promotion. After raising $70 million last year from Alphabet, Andreessen Horowitz, Floodgate, and 20th Century Fox, Stoute came out from stealth mode with news that he would be launching United Masters. Openly acknowledging that the current model for music promotion is obsolete, the man known for his influence on hip hop marketing plans to leverage data from listening platform (i.e. Spotify, Apple Music, etc..) to help artists find their listeners and drive revenues. Read more about the plans for United Masters here.

Facebook Continues to Create

Facebook continues to push for more content, and this past week they directed their efforts to their community of creators with the release of their Creator App. With a community of over 2 million creators using the platform to maintain their presence, reach fans, and monetize their content the app should be a tremendous resource. Combining a mixture of user friendly editing / creation tools with access to metrics and analytics Facebook, plans to equip and encourage their creators to do what they do best. Read more about the Creator App here.