“Over the next six months I will continue to focus on implementing strategic initiatives that will improve the performance of our media intelligence business.”

Isentia Chairman Doug Snedden thanked Croll for his contribution to the business.

“John will continue to lead the company with the support and assistance of the board until a successor is appointed. We appreciate John’s ongoing commitment to Isentia as the notice period will ensure a smooth transition to a new CEO. An external search for a replacement will commence immediately,” Snedden said.

During Croll’s tenure iSentia, which was previously known as Media Monitors, listed on the ASX in 2014. The company also acquired acquired King Content in 2015 for $48 million (which included the management earn out) before writing down the value of the content marketing business to zero last year, taking a $37.8 million impairment charge.

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