BYTES SUPER BOWL EDITION: MORE THAN 500,000 DOWNLOADS OF NBC SPORTS LIVE EXTRA DURING SUPER BOWL WEEKEND, BRINGING TOTAL TO NEARLY 12 MILLION ALL-TIME

NBC SPORTS DIGITAL “BYTES”

February 4, 2015 – Vol. 44

NBC Sports Digital Reaches Milestones During Super Bowl Week

NBC Sports Live Extra Downloads Approach 12 Million

The NBC Sports Live Extra app for mobile devices and tablets was downloaded more than 500,000 times during Super Bowl weekend to bring the total downloads for the app to nearly 12 million since it launched following the 2012 Olympics.

NBC Sports Digital Passes 1 Billion NFL Live Streaming Minutes

With its stream of Super Bowl XLIX, NBC Sports Digital smashed through one billion minutes of NFL live streaming since it pioneered the live streaming of NFL games in 2008. The 1,213,733,549 total minutes come from 144 games, which include NBC’s pre-season, NFL Kickoff, Sunday Night Football, Thanksgiving, and post-season games, including two Super Bowls.

In 2012 NBC Sports Digital – which named its live streaming product NBC Sports Live Extra the same year – became the first to stream an NFL post-season game and a Super Bowl (XLVI).

Super Bowl XLIX Social Media

NBC Sports Digital’s Super Bowl-centric Tumblr page delivered 1.4 million video views by nearly a quarter of a million unique visitors since Super Bowl Sunday. The page showcased Super Bowl XLIX’s television advertisements, and was updated with new ads immediately after they aired on NBC. The ads are currently still available at NBCSports.com/Ads.

NBC Sports Live Extra’s live stream of Super Bowl XLIX to desktops and tablets delivered record traffic and a high-quality experience for consumers. The live stream of the game set Super Bowl records for average viewers per minute (800,000), concurrent users (1.3 million) and total minutes (213 million), according to Adobe Analytics.

Viewers of the live stream consumed 213 million minutes, besting by 86% the previous Super Bowl record set by CBS for Super Bowl XLVII in 2013 (114.4 million minutes). The live stream also produced 2.5 million uniques, up 9% vs. FOX last year and up 19% compared to NBC’s live stream in 2012 (2.1 million), which was the first-ever live stream of a Super Bowl.

In addition to the record traffic, NBC Sports Live Extra delivered a high-quality stream with a long engagement of 84.2 minute per viewer. According to Akamai, the live stream was the highest quality throughput for any Super Bowl.

NOTE: NBC Sports Digital does not have NFL mobile streaming rights. It streams its NFL content through NBC Sports Live Extra to desktops and tablets only.

Rotoworld scored its best January ever unique users, visitors and page views last month. The site attracted 4.8 million unique users, up 22% vs. Jan. 2014 (3.9 million); more than 90 million page views, up 17% vs. Jan. 2014 (77.3 million); and 19.9 million visits, up 15% vs. Jan. 2014 (17.4 million). In addition, for the third consecutive month Rotoworld delivered all-time high traffic for its NBA content, with more than 38 million page views.

CSNNE.com had a record-setting month of January leading up to the Patriots’ victory in Super Bowl XLIX on NBC. January 2015 was the best month in the site’s history for page views, uniques and visits, with 12.3 million views (up 83% vs. Jan. 2014), 8.4 million uniques (up 188% vs. Jan 2014) and 9.7 million visitors (up 113% from Jan. 2014). In addition, video streams reached an all-time high, clocking in at 5.4 million.

Comcast SportsNet New England’s social sites broke records for referrals in the month of January, with 1.3 million Facebook referrals and 591,000 Twitter referrals.