My daily readings 02/24/2014

Tesla focused first on perfecting its electric powertrain. Once that was perfect, Tesla fitted it into a Lotus Elise. While we’d say the Elise is stylish, Tesla didn’t waste time designing it. Instead, Tesla focused on advancing its core electric technology as Roadster sales helped to keep the automaker afloat.

In other words, they have completely different strategies, different strengths and weaknesses, and world views. It is unclear whether both can be successful, which is part of why it is exciting to follow both.