Windsor, a new-age data integration and advertising company based in Switzerland, is leading the marketing world with its advanced solutions for marketers aiming for an increment in the Marketing ROI. With advanced data integration and attribution modelling services, Windsor streamlines the impact of various marketing channels on the overall business and helps to direct marketing budget towards the best reciprocating channels. This helps to collect a significantly increased ROI on the investment made towards marketing efforts.

Best practices around the world have realized the importance of collecting past analytics and other stats before allocating funds, efforts and resources towards a business area. Marketing is an area that is complex, widespread but essential for business growth in the competitive world. Therefore, it needs professional guidance and a well-planned roadmap to follow. Also, the budget allocated towards marketing efforts is often quite huge to neglect and it becomes a daunting task for the marketers to collect the ROI due to the widespread marketing fields. On an average, a marketer undertakes 13 tactics to fulfill his marketing objective and to calculate the impact of all on the overall business is too much work for humans to do alone. The solution to all these problems is Attribution Modelling and Windsor provides the best services and models to implement them into your marketing operations.

Windsor provides attribution modelling for digital success of an organisation. With advanced attribution models that are commonly used by best practices to record the impact of their marketing strategies applied to different networks, Windsor aims at providing the best experience to all its users. The first-click, last-click, linear, and the algorithmic Markov model for attribution ensure that all marketers get the best-suited model for their business type and size. Differing in terms of approach but aiming for marketing ROI enhancement, all these attribution models are suitable for collecting marketing analytics and direct budget accordingly towards the best reciprocating channels only.

If you wish to increase the ROI on your marketing investments, switch to Windsor’s multi-touch attribution modelling solutions. They also provide data integration, programmatic ads and case studies that can help you unleash all your data. Visit their website for more details about their attribution modelling solutions or book a free demo now.

About Windsor_ai

Windsor offers attribution modelling software for advertisers who wish to improve their ROI by allocating resources towards the best performing marketing networks and other acquisition channels. Attribution modelling can help track down the performance of various marketing channels and inform about the customer behaviour received on various acquisition networks, which can ultimately help in optimising the channels, campaigns and device-levels for gaining maximum impact. Other than advanced attribution modelling, Windsor provides solutions related to programmatic advertising automation and data integration and streaming to fully cater to the needs of modern-day advertisers.