'Financial aid' curbs on for-profit colleges: Too lenient?

Financial aid dollars from the US government represents up to 90 percent of revenues of for-profit colleges. When the Department of Education laid down new conditions for financial aid access, the colleges' shares didn't tank. They soared on Wall Street.

By
Tali Arbel, AP Business Writer /
June 6, 2011

View video

In this Nov. 23, 2009, photo, Aja Holmes studies for her online college classes at The University of Phoenix in Raleigh, N.C., a for-profit college. For-profit colleges are receiving so much federal financial aid money that on June 2, 2011, the Department of Education released a new rule aimed at conditioning the colleges' access to the aid money with their graduates' success in the job market. But some critics say the rule is too lenient.

Jim R. Bounds/AP/File

View photo

NEW YORK – The government is moving forward with its crackdown on the country's for-profit schools, aiming to protect students from taking on too much debt to attend schools that do nothing for their job prospects.

But student advocates protest that the final version of the Department of Education's "gainful employment" rule, released Thursday, is way too soft. Meanwhile, schools and industry lobbyists rail that the DOE has no legal standing to even impose the rule at all.

Only investors appeared happy with the outcome Thursday. Shares of for-profit school companies soared as investors viewed the scope of the DOE's new regulations as having a much less dire impact on the sector than they had feared. Analysts say the rule is more lenient than they and most shareholders had expected — "meaningfully watered down," said R.W. Baird's Amy Junker.

Corinthian Colleges Inc., one of the schools considered most at risk of having to shut down programs or make a significant overhaul to its business to comply with the rule, jumped nearly 27 percent. Shares of the nation's largest chain, Apollo Group Inc., which owns the University of Phoenix, rose 11 percent. DeVry gained nearly 15 percent and the Washington Post Co., which owns the Kaplan school chain, rose more than 5 percent. Education Management Corp. rose 22 percent.

Most students at career colleges and vocational schools pay tuition with federal financial aid dollars. But that leaves taxpayers on the hook if students can't find good jobs and default on their loans. And they are defaulting in large numbers. Students at for-profit institutions such as technical programs and culinary schools represent just 12 percent of all higher education students but 46 percent of all student loan dollars in default. The average student earning an associate degree at a for-profit school carries $14,000 in federal loan debt versus the $0 debt burden of most community college students.

So the DOE has set criteria that for-profit schools must meet in order to maintain access to federal financial aid dollars, which can represent up to 90 percent of a school's revenue. If graduates owe too much relative to their income, or too few former students are paying back their tuition loans on time, schools stand to lose access to Pell grants and federal student aid. Such a loss would seriously crimp schools' ability to attract students and make money.

Under final terms of the law, schools will only be able to receive federal-paid tuition if at least 35 percent of its former students are repaying their loans. Or, the estimated annual loan payment of a typical graduate must not be bigger than 30 percent of his or her discretionary income, or 12 percent of his or her total earnings.

The agency drew up the gainful employment rule in 2010, but delayed putting it into effect as it faced heavy lobbying from schools and politicians. For the past 18 months, the DOE has been negotiating the scope of gainful employment with industry representatives and advocates. Last summer, the DOE released a draft of the regulation and the tough proposed stance spurred a sell-off in education shares. Companies fought hard against it. The DOE received more than 90,000 comments about the rule. Corinthian alone has spent more than $1 million since the beginning of last year on lobbying.

The lobbying appears to have worked. Under the rule's original terms, programs that failed to meet the criteria would have lost federal loan eligibility immediately and enrollment would have been frozen at any school in danger of failing. But the finalized rule gives schools multiple chances over a four-year period to improve their stats. That means no school will be in danger of losing funding for a program until 2015, rather than next year. After "three strikes," a school will lose eligibility for three years.

Education Secretary Arne Duncan said the final version is "more thoughtful and more sophisticated" than the first draft, incorporating feedback from "hundreds of conversations" and "tons and tons of meetings." The DOE said it expects 18 percent of for-profit schools' programs to fail its tests at some point, and 5 percent of programs to lose eligibility under the new law.

"We're focusing on improving (for-profit programs) rather than closing them. Students would be better off if their programs were stronger rather than closed down," said James Kvaal, a DOE official, during a conference call with reporters.

But student advocates who favor regulation were frustrated by the more forgiving tone.

"Under the new regulations, many of the most toxic career education programs will continue to operate — largely at taxpayer expense — for three years with no requirements to improve," added Jose Cruz, a vice president of Education Trust.

Others, including the National Black Chamber of Commerce and the Hispanic Leadership Fund, have said the new federal rule in its original form could hurt minority and low-income students by eliminating important funding options and therefore reducing the number of schools they can afford to attend.

There's a lot at stake for the schools and their investors, who had benefitted from the surge in for-profit programs hitting the market in the last decade. The country's largest chain, Apollo Group, saw revenue and net income grow about eightfold since 2000. Even accounting for the hit that the sector's stocks have taken from increased regulatory scrutiny, Apollo's stock has more than quadrupled in that time.

But BMO Capital Markets analyst Jeff Silber has said the new regulations could cause profits to decline or stagnate at most for-profit schools over the next few years. New enrollments have dropped sharply after years of double-digit growth as the schools adjusted their businesses to accommodate the government's stricter oversight.

Some schools have been trying to get out in front of the new laws and adapt their business models to the new reality even before the rule was finalized. Apollo's University of Phoenix, for example, now offers a free, three-week orientation that helps weed out unprepared students without charging them. The Washington Post Co.'s Kaplan education division has also put in place a free trial period so students can see if they really want to commit to school. Career Education Corp. is making new online undergraduate students pass a college prep course if they haven't attended college before — if they can't do the work, they can drop out without paying tuition.

Spokespeople from the University of Phoenix, Kaplan and DeVry declined to comment on the new rule.