January – Designing Effective User Experience in the Digital Age

Our January 17 chapter meeting will rise above the noise and clutter of tech news, buzzy trends, and hyperbolic business solution promises and look closely at what makes superior user experience (UX) in the digital age. It will explore how information can be delivered in a seamless and frictionless way and even leverage technology using smart strategy. By spotlighting design thinking practices, the session will elevate the user as the key stakeholder of any communication experience. The session will cover how the user experience (UX) is affected by a wide variety of influences including context, how you can leverage technology to deliver highly personalized experiences, how design thinking methods can result in a more powerful UX, and the UX design processes of IDEO, the d.school of Stanford as well as other respected sources. It will also share real world examples of powerful enterprise emergent technology use cases.

Build a user experience strategy that allows them to empathize with and understand the needs of their audiences

Apply design thinking to the development of any communications objective

Evaluate new and emerging technologies for business initiatives that can enhance and improve user experiences

Cost
STC Chicago Members – $5
Other STC Members and Students – $15
Non-Members – $20Buffet-style dinner, dessert and soft drinks are included with registration.

About the Speaker:

Scott McCormick is the CEO of Emergent Enterprise Consulting, a business dedicated to helping companies effectively use new technologies to be more productive and profitable, and the Editor of emergent-enterprise.com, a news website that includes articles on emerging technologies such as augmented and virtual reality, artificial intelligence, and the Internet of Things. He has helped launch three companies in 30 years including Float, an enterprise mobility company. He speaks nationally on topics such as UX, design thinking and emergent technology.

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The key values of STC membership are access to best-in-class technical communication education and training programs, career development and professional networking opportunities, and exclusive member benefits.