Chipotle vs. Science – Wall Street Journal

Wall Street JournalChipotle vs. ScienceWall Street JournalStuart Chase, an FDR aide who coined the term “New Deal” and began his career as a food-safety regulator, once said: “The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” He was being cynical, but …and more »