MONTVALE, NJ -- Chalk up another Benjamin Moore color coup. Finessing a finish that's been in its Studio Finishes® line for several years, the company has introduced a new edition of its Chalkboard Paint that now is tintable in any color. And, with more than 3,300 hues in the Benjamin Moore system - plus the ability for unlimited color matching - the color choices are exponential and go far beyond the classic black and green chalkboards that most generations grew up with.

"We've just infused a lot more fun and imagination into a communications staple that, since the schoolroom slates of the 1800s, has remained almost unchanged," said Sonu Mathew, ASID, IIDA and Benjamin Moore's senior interior designer. "Now, the opportunity to enliven and invigorate a space has exploded by dialing up the color options so extensively."

Benjamin Moore Chalkboard Paint (308) is a latex topcoat that turns virtually any interior surface into a chalkboard. It is easy to apply, dries in a matter of hours to a durable eggshell finish, is easy to clean and fully washable. It also is formulated to minimize any lingering odors, making it ideal for a child's playroom, bedroom or even the kitchen - as a message center for shopping lists and household reminders.

"There's no rulebook that says chalkboard paint is for walls only," said Mathew, who offered up a slew of other chalkboard paint ideas. "Think about treating a toy chest, tabletop, or other piece of furniture, a closet door or cupboard façade. Any place where you want to see temporary art or a shared family communiqué is prime real estate for a coat of Benjamin Moore Chalkboard Paint."

Another tip: think about using the paint in combinations. "Can't you just hear the giggles of glee that a chalkboard composed of broad bands of red, yellow and green might elicit? Play with pattern. Experiment. Our new Chalkboard Paint is a can full of creative expression just waiting to happen," Mathew added.

About Benjamin Moore

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America.

Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. In 2012, Natura®, the company's zero-VOC paint, received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in Benjamin Moore's Green Promise® portfolio are Aura, the uber-performance low-VOC paint; ben; and EcoSpec®WB, a zero-VOC paint for commercial interiors.

J.D. Power and Associates 2012 Interior Paint Satisfaction StudySM ranked Benjamin Moore highest in consumer satisfaction; it's the second consecutive year the company received this rating. What's more, the Benjamin Moore color offering of more than 3,500 hues is unrivaled, but any custom color choice can be matched, as was done for the White House Oval Office ceiling and trims.

The only assurance of getting an authentic Benjamin Moore color is using Benjamin Moore paint, since the colorants and resins are proprietary and uniquely zero-VOC formulated with the company's own patented waterborne technologies.