Migrating Audience Targeted Sites

Sometimes you’ll encounter a scenario where you need to move a site from one environment to another and the site is using Audiences. Now I’m personally a bit of a fan of Audiences for simple out of the box targeting of information. However, it has one pretty major flaw. Audiences are fundamentally environment specific. There is no out of the box method for remapping or moving audience targeted information and have it still work properly on the other side. This is due to a number of reasons which I’m not going to go in to in this blog post. However, here is a tool that can help with this

This tool is pretty straight forward with only two command, import and export.

Export – Generates a file with a mapping of audiences to be used when updating the new environment

Import – Based on your mapping file updates the content in the new environment to use the new environments audiences