$500 Prize Offered For Logo For City

Middletown News Notes

March 18, 1996

Mayor Maria Madsen Holzberg is offering a $500 prize for a logo that captures the essence of Middletown.

``The logo and slogan would be used to promote Middletown in its efforts to attract business and tourism to our community,'' Holzberg said in a prepared statement. ``It should be the rallying point for our community and take us forward into the next century.''

Middletown, she said, is noted for many things: It's located on the Connecticut River; it's the ``Forest City;'' it's in the middle of the state; has a ``beautiful and historic'' downtown; ``it's business friendly and just a great place to live.''

``We're looking for a phrase which sums all this up nicely,'' Holzberg said.

The slogan/logo is expected to have many applications, from outdoor banners to brochures to the city's World Wide Web home page.

Drawings submitted for the contest need not be in final form, as long as the ideas are clear. The winning design will be professionally drawn. Slogans should be short and memorable.

All proposals should be submitted by May 1 to the mayor's office, 245 deKoven Drive, Middletown 06457. All submissions will become city property.