Mel Gibson’s Visage Co-Opted For Yom Kippur “Offlining” Initiative

This is Mel Gibson. Odds are you know him already, perhaps work in such blockbuster films as 1979’s Mad Max, 1981’s Mad Max 2, 1985’s Mad Max Beyond Thunderdome, and 1990’s Bird on the Wire. You may also know him from the bizarre anti-semitic rants he’s been known to go on, from time to time.
Back in July, phone calls surfaced online in which Gibson made some truly upsetting to his Russian artist girlfriend, Oksana Grigorieva. )You’ve no doubt already heard and read them enough. We will spare you for the moment.) It’s for this reason that marketing duo Mark DiMassimo and Eric Yaverbaum have borrowed Gibson’s likeness for their new campaign, Offlining.
The campaign is asking computer users to make this Yom Kippur (September 18th) “a ‘No-Device Day’ for people of all faiths.” Naturally, when they thought of a Jewish high holy day, Mel Gibson immediately sprang to mind. The text accompanying Gibson’s image reads, “You don’t have to be Jewish… to make amends for your tweets on Yom Kippur.”
Also included in the campaign are fellow tarnished celebrities Tiger Woods and Lindsay Lohan. Their “ads” read You don’t have to be Jewish… to atone for your texts on Yom Kippur” and “You don’t have to be Jewish… to make amends for your tweets on Yom Kippur,” respectively.
The images are available now as e-cards. The campaign itself may be enough to make you want to shut down your computer and just walk away…