It’s easy to seek out and mock infomercial products that solve a need that consumers never knew they had. What jerks like us may not realize, though, is that behind every silly direct-response ad are the hopes of thousands of people. In one case, the future of an entire town in Mississippi could have changed thanks to a single laughable kitchen product: the Bacon Bowl. [More]

Products sold in direct-response ads usually target a very specific problem, make consumers aware that they have the problem, and then present a product that solves that problem. The Bacon Bowl follows this pattern, except that we weren’t aware that Americans lacked ways to cram more bacon into our faces. [More]