A friend of mine works at S.A and recommended me these socks. I originally wanted a pair of nike socks. Luckily I chose this bc I have no regrets with my investment. Pricy, but worth it. I use these to run, but when I run out of "everyday" socks to wear, I love to use these. It's almost like I save this for a good occasion (haha). Very comfortable, long-lasting and easy on my heel. they are made to give you air in the right places and support where you most need it. WORTH IT.