A Clean House with CIF Spring Collection

The project’s purpose
As studies have shown, in spring the general attitude towards cleaning in Russian households becomes more scrupulous, everybody seeks for a new look of their home and more tenderly maintain order in it. A lot of people opt for “the general cleaning”. More attention is paid to the choice of cleaning products. During these "months of cleanliness" Unilever decided to update the packaging of its CIF Active Lemon cream cleaner and attract consumers’ extra attention to the product.

What has been done
We have developed three types of "springtime" labels for CIF Active Lemon. All three designs use bright floral patterns based on the traditional Easter ornaments, Gzhel and Khokhloma decorative painting.

Results
New labels immediately attract attention among competitors on the shelf and make it easier to choose an effective cleaning product for kitchen and bathroom, with which the spring cleaning chores will be more relaxed and really enjoyable.