Google Inc.'s new computer-powered glasses haven't hit the shelves yet, but already efforts are afoot to keep them from becoming just a niche product for nerds.

In a sign the eyeware industry and Google see a broader market for the technology, the Internet search giant is exploring ideas with at least one eyewear company to put the device in optometry offices around the country and create alternative designs.

VSP Global—a...

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Google Eyes Glass for Prescription Eyewear

Google is in discussions with the nationwide eyewear company VSP Global about developing prescription lenses and making more fashionable frames for Google Glass. WSJ's Rolfe Winkler reports. (Photo: Getty Images)