Twitter @haarsager

Sunday, 24 December 2006

Wanted: HD OTA viewers

Broadcast Engineering (unsigned) reports:

... Speaking after a presentation in November at a high-definition technology
summit in Los Angeles, Mike Paxton, In-Stat senior analyst for the Converging
Markets & Technologies Group, said his research indicates about 19 percent
of the U.S. television households that own an HDTV set and receive
high-definition programming do so via over-the-air broadcast. That percentage is
a bit higher than the 13 percent of the 111.4 million TV households in the
United States that rely on terrestrial broadcast, he said. ¶ However, Paxton’s research indicates that only about 9.8 million television
households in the United States are “HD programming” households and actually
receive high-definition programming via broadcast, cable, satellite or IPTV.
That number is only about 40 percent of the roughly 25 million U.S. households
that own HDTV sets, he said. ...

See also my post, Estimating TV over-the-air households, from 16 Dec. 2006 for some preliminary thoughts on the economic value of this. Like most OTA estimates I see, the In-Stat number above evidentally fails to account for the dual wired cable+ADS subscribers, now about 1% of TVHH, so the true OTA number should be 14%. --Dennis