The agency Pearlfisher
wants any visitor using the ball pit to donate £1 to the ‘Right
to Play’ charity.

Called ‘Jump In’, the pit was designed by creative director Karan
Welman and can hold up to 30 people at a time.

It’s designed to give adults time to relax. The all-white ball
pit is said to represent a ‘utopia’ – far away from the everyday
hustle and bustle of working life.

According to Pearlfisher, the pit is aimed at promoting the
“transformative power of play” and gives adults the
chance for a “seasonal creative recharge.”

The installation is the first of its kind, although it is similar
to the work of artist Mark Creed, who won the Turner Prize for
his room filled with 7,000 white balloons. Entitled ‘The Lights
Going On and Off’, it allowed visitors to immerse themselves in
the piece.