1936

Volvo now had 1,115 employees on its payroll. Some of these, the salesmen, were presented with a brown, leather-bound binder - a sales manual said to have been written by Assar Gabrielsson and Gustaf Larson themselves - containing among other things, the golden rules dictating how to sell a car.

Rule number one; let the customer drive the car; rule number two; let the customer drive the car; rule number three; let the customer drive the car!