Realogy Holdings Corp. to Buy ZipRealty for More Lucrative Leads

Partnership Will Help Both Companies Expand

By

Roland Li

July 20, 2014 9:38 p.m. ET

At Realogy Holdings Corp.'s annual investor day in May, company executives piqued the attention of analysts by talking about how the residential real estate giant planned to use Internet technology to generate more lucrative leads from both buyers and sellers.

Last week, the Madison, N.J.-based franchiser and broker took a shortcut, announcing it had reached an agreement to acquire the brokerage and technology company ZipRealty for...