Amazon told MCV that the interactive book service – which will launch with Harry Potter spin-off Book of Spells – is ‘terrific’.

SCE UK’s boss Fergal Gara said that Wonderbook is the big PS3 launch of Christmas, and will arrive with multiple SKUs designed for current PS Move owners, those who have yet to buy Move, plus those who don’t own a PS3.

“[Wonderbook] is the biggest one we’re going after this Christmas,” Gara said.

“There’s still a lot to do and a lot of communicating to consumers still to do. We will need to work with retail where appropriate.

“If consumers understand what we are offering them, then it should fly. It is unlike anything I have ever seen before. The feedback we have had this week is that this is special, this is unique, this is pushing boundaries. That is what you want to be doing in a sector like this.”

Amazon’s head of buying for games, Graham Chambers said: “I thought [Wonderbook] was terrific, very innovative and good to see the PS3 offering something new this far into the lifecycle. I’m sure the Wonderbook will have huge appeal to parents and young children.”

Gara added that Wonderbook could work in a wide range of retailers – perhaps even the likes of Waterstones and WH Smith.

He said: “Specialists see a key role for them in it, especially with their power to demonstrate, but also it is going to appeal to parents, so you would expect the likes of Argos and the supermarkets to do well with it. And the hybrid between books and games means that it fits with Amazon’s strengths. Maybe it would be appropriate to take into traditional book retailers.”

Wonderbook will launch this Christmas along with Book of Spells, and has been supported by Harry Potter author J.K Rowling.

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.