After the success of Gus Kenworthy, Byron Wells and Mike Riddle, Atomic athlete Andreas Håtveit also claims his first major podium of the 2012/13 competitive season. A second place finish in the slopestyle finals of the Dew Tour in Breckenridge, an AFP platinum level event, is the perfect start to the season and Andreas is fired up on the success.

Jossi Wells approached Atomic with an idea: bring together a group of skiers with different styles, different perspectives on skiing and show them creating something new. This initial idea blossomed into something bigger, something that transcended the typical discussion about progression and brought skiing back to its roots. From this conversation the infamous was born…

Keeping it high – after the podium results in Östersund, the Atomic biathletes also showed constantly strong performances in Hochfilzen. Especially in the cross-country ski run, the Austrians Fritz Pinter, Christoph Sumann, Dominik Landertinger and Julian Eberhard – all of them on the Atomic Worldcup Skate FL Hard Track – belonged to the fastest athletes. It only takes a bit more luck in shooting.

Successful new start. It’s good that the experienced biathlete Christoph Sumann has decided to postpone the end of his career. And it’s good that he has changed a lot for his sport – although not his partner Atomic. The 36-year old finished on third place at the sprint in Östersund, using Worldcup Skate FL Hard Track, SNS Pilot Race Skate Binding and the WC Skate Boots.

Podium and sixth place for Atomic Biathletes Dominik Landertinger and Fritz Pinter at the World Cup kick-off in Östersund, where both used Worldcup Skate FL Hard Track. “An ingenious start”, former World Champion Landertinger commented. And added, “I can feel that there’s even more possible.” His prediction might come true at the races in Austria – on 7, 8 and 9 December in Hochfilzen.

Slalom kick-off in Levi. Austria’s recently chosen Athletes of the Year, Atomic stars Marlies Schild and Marcel Hirscher, are about to start their World Cup season in Levi this weekend. Marcel Hirscher with a world premiere: The overall World Cup winner is the first athlete in the history of Alpine Skiing to ski with material that was developed and designed by himself - the Marcel Hirscher Icon Series. Marcel Hirscher is setting new standards. He took eight pairs of Redster SL with the exclusive Hirscher branding to Levi, skis and helmet of the Icon Series in Marcel’s design are also available in retail as limited edition.

Gus kenworthy claimed his first two podiums with Atomic this weekend in London at the relentless freeze big air competition. Unleashing an unbelievable array of tricks with the required technicality and unrivaled style, Gus had the local crowd in a frenzy anticipating what trick would come next.

Atomic World Cup opening. Successful World Cup opening in Sölden: Kathrin Zettel finished the first race of the season with 2nd place, Overall World Cup winner Marcel Hirscher finished third on the latest doubledeck generation Redster D2 GS and said, “Sölden was a successful start under exceptional conditions. And important feedback in regards to what we have to optimize in the next weeks.“

The results are in and fourteen different skis from Atomic’s new 2012/13 line collectively earned 34 awards this fall from the top U.S. ski-focused print magazines including Powder, Backcountry, Freeskier, Ski, Skiing, Outside, Mountain, as well as online publication, Onthesnow.com.

The last prep camps are underway for a solid Team of ATOMIC backed racers and all signs are pointing to a stellar return to form! Boosted by the new addition of World Cup regular Marco Sullivan, along with power players like Travis Ganong, Laurenne Ross, and junior phenom Mikaela Shiffrin, the race season is sure to bring some amazing highlights. Julia Ford returns after clinching her first well-deserved overall Nor-Am title while Bryce Bennett makes the leap to the Europa Cup squad after stellar low point results and four discipline consistency. In total, 12 US Ski Team athletes will be supported by ATOMIC with Skis, Boots and Bindings.