Unsurprisingly, family was the major theme of the StartUp Health festival event featuring brothers Todd and Ed Park, co-founders of insurance startup Devoted Health.

The fireside chat hosted by StartUp Health leaders (and brothers) Steven and Howard Krein, traced the origin of the duo’s business relationship from their time at Athenahealth to their current business efforts to launch what they characterize as a “next-generation Medicare Advantage payvidor, sprinkled in with plenty of anecdotes underscoring the Parks’ relationship from childhood onward.

Devoted Health was founded in 2017 with the central organizing mission of “working manically to care for everyone like mom,” according to Todd Park, who serves as the company’s executive chairman.