Managing a successful architectural practice requires more than simply having clients. Success will depend on your recognition that a successful architectural practice requires all of the same skills that any business of a similar size would require. While you will be able to develop many of these skills some aspects of success will depend on the contribution of other professionals such as accountants and lawyers.

Marketing and communications

Practice

29 August 2018

Architects, like all professional service providers, are in the business of persuasion. Winning new work, attracting a sought-after collaborator, or persuading a client to embrace a challenging design – it’s all par for the course for architects wishing to influence someone’s behaviour.

Marketing is your method of persuasion. In other words, marketing is the way in which you position yourself in the marketplace.

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