General Manager of Ubisoft Toronto, Jade Raymond, has called us all out to be more mature as an industry, and stop relying on explosions to sell a game. “I think we don’t need to make the equivalent to a Michael Bay flick in order to sell five million copies. I think things can be exciting, have meaning and hit important topics, and I’m not the only one that thinks that.”

She went on to say, “Games, I think, have even more potential than that given that on top of the narrative side we do have all of the gameplay mechanics and we create rule sets from scratch which can have any kind of meaning embedded in them. It’s not easy to do that, because it requires breaking our recipe and trying to find new recipes, but I think it’s an important thing for us to strive for.”

Its all talk sadly. For too long has the industry been criticised for lack of variety in game mechanic and innovation with recycled features. We can think of the good old companies and games like Bullfrog with their Syndicate wars series and Dungeon keeper as a couple examples. Also Freespace, Crusader: No Remorse, Giants: citizen Kabuto and Die by the Sword - to name a few.

All of these example games were made at least a decade ago and still managed to add such unique gameplay elements that lack in and outdoes games today. But as we all know, the top guys who probably only played space invaders back in the day feel they should stick with repetition of the CoD series for security.

Head managers can announce claims we already know, but do they have the power to or did anything notable to improve the industry? So far, the answer has been No.

The creative types aren't in charge anymore, we'll never see anything from the big publishers ever again that could be seen as any type of gamble. It's all baysplosions all the way from here to eternity.That said, Kickstarter's a nice step forward from self-funded indy companies throwing their games up on Steam and I'm excited to see where the next leap might take us. We may yet one day find ourselves with "AAA" games that innovate once again.

BorisBC wrote:Pro tip - if you have to spew in a car, spew down the (inside) front of your shirt. Trust me, it's a lot easier to clean spew off yourself than the interior of a car.

Krogan wrote:I guess what Jade is talking about is that the game industry doesn't have any equivalents of Justine Timberlake, Jennifer Aniston or Aston Kutcher movies...

Thats what mobile & "social" games are, and CoD.

Another person who is in essence a "suit" who does not really know what she is talking about and this article seems more of an excuse to get her picture up so people can be all like" HOT GAMER CHICK"

There are a lot of games out there that are not all explosions and they sell really well, sure they aint CoD ( which is the Justin Bieber of the games world all hype nothing that fantastic but people gobble it up and buy it )

Granted this is personal opinion but that list there is but a fraction of what ubisoft have their names on. They have spawned some of the classics that I will remember for a long time. Why would I buy a ubisoft title? because their history is full of terrific games and apart from the "From Dust" DRM incident, they havn't **** up as a company so far.

Granted this is personal opinion but that list there is but a fraction of what ubisoft have their names on. They have spawned some of the classics that I will remember for a long time. Why would I buy a ubisoft title? because their history is full of terrific games and apart from the "From Dust" DRM incident, they havn't **** up as a company so far.

I think there were also DRM problems with Settlers 7 (can't remember exactly, didn't buy it) but for the most part, you're right. Loved Assassins Creed and Far Cry. Played the hell out of World in Conflict (seriously it was awesome. I think it's still going strong in Europe) and recently had the pleasure of being reacquainted with Rayman. I think for the most part Ubisoft has done pretty well with itself, bar the near constant complains about DRM in recent times.