355w ago - Sony Computer Entertainment today announced that Shuhei Yoshida, former senior VP at SCEA, will now head Sony's Worldwide Studios as president - effective immediately.

Yoshida fills the shoes of former SCE WWS boss Phil Harrison, who left the company back in February to join Infogrames as Directeur General Delegue.

Yoshida is far from a newcomer. He's been with Sony for well over a decade, first serving as one of the key members in establishing the PlayStation brand, and has been working his way through the upper corporate ranks ever since.

Yoshida joined SCEI in 1993, and was one of the initial members in establishing the PlayStation® business. He was appointed Producer of the Product Development Department in April 1996, and joined Sony Computer Entertainment America Inc. as Vice President of Product Development in April 2000, where he held various positions in product development, producing many global best selling franchise titles. In February 2007, Yoshida was promoted to Senior Vice President, US Studios, SCE WWS.

"SCE WWS has been developing global hit titles, sharing resources and know-how within SCE Group since its foundation, and we will reinforce our software business by further enhancing coordination among the studios under a new leader," said Kazuo Hirai, President and Group CEO, SCEI. "Under the leadership of Yoshida, who has proven track record in managing creative talent, SCE WWS will accelerate the software development for the PLAYSTATION®3 and PSP® (PlayStation® Portable) platforms and vigorously expand the gaming market."