Global entertainment and media outlook 2016-2020: US edition

Capturing attention and value in today's global multi-speed media landscape has never been more challenging.

The past 20 years have brought a wave of disruption in technologies, distribution, and formats. All this, plus the resulting shifts in user behavior, are eroding the once-solid borders defining industries and pushing the boundary of what it means to be a “media company.” Entertainment & media companies are fighting to navigate today's landscape and answer questions like:

How can we break through all the noise and retain consumer attention?

How can we use data analytics while establishing trust?

How can we continue to innovate while staying true to our authentic voice?

During the forecast period, five industries will demonstrate changes with the most impact - film, TV/video, music, internet advertising, video games. Below we highlight outlook results for these sectors.

Outlook live in 60 seconds: Industry leading perspectives

Welcome and Introduction to the tipping points and themes(runtime 11:18)

Beatriz Acevedo, Founder and President, mitú network (runtime 31:15)

Caryl Stern, President and CEO, U.S. Fund for UNICEF (runtime 15:38)

Insights

By Bart Spiegel, Partner, Deals

Entertainment content deals across film and TV continue to attract the interest of both domestic and international buyers. The transactions announced in the first half of 2016 indicate this trend will continue, at least in the short term, but for how long and at what valuations? Will the market saturate?

Music

TV/Video

According to the Outlook, TV and video revenue in the US will rise from $119.8bn in 2015 to $122.1bn in 2020, a CAGR of 0.4%. Growth in electronic home video will help offset declines in physical home video and flat TV subscription revenue.

Internet advertising

According to the Outlook, the US continues to be the leading internet advertising market in the world. With total internet advertising revenue in 2015 of $59.6bn, it is more than twice the size of China, the second-largest market.

Video games

What does the future hold for the media industry? Hear industry voices.

Welcome to Industry Voices. In March, we hosted an Outlook preview event for leading entertainment & media executives. After the presentation, we asked them to share their perspective on what's next in today's rapidly changing industry landscape. Watch the video to hear what's on the E&M horizon.