Elements

Agencies Intrigued, and Confused, by Video Ads on Social Networks

Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.

That confusion is perhaps not surprising, considering that just 26% of agency execs surveyed describe themselves as "reasonably competent" regarding video advertising on social media. Another 40% say they are still "growing their capability."

Below, additional key findings from the report, which was based on data from a poll of more than 100 US agency executives. In the survey, "video advertising" was defined as campaigns marketers pay to run, and did not include branded videos posted on social networks for free.

Experience

Agencies have the most experience running video ad campaigns on YouTube, with 63% of respondents saying they have done so.

12% have run video ads on Twitter and 5% on LinkedIn.

Take the first step (it's free).

ABOUT THE AUTHOR

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.