It probably feels like you can’t go two blocks without seeing a Canada Goose jacket these days, and the numbers reflect as much: in the last decade, the company’s sales have grown 3000%.

Fronted by Torontonian Dani Reiss, who serves as President and CEO, the Canada Goose company has been in his family since his grandfather, Sam Tick, established an apparel business called Metro Sportswear in 1957. No longer. Reiss and Canada Goose announced that they’ve sold a majority stake in Canada Goose to American private equity group, Bain Capital.

Financial details of the deal were not disclosed, but Dani Reiss is staying on as President and CEO, and the company still plans on producing the jackets in Canada. “With this investment, we’re able to amplify what has driven our success for the last 15-plus years: delivering the best and warmest jackets to the rest of the world,” Reiss said. “All proudly made in Canada.”

The company owns a 57,000 square foot plant in Winnipeg and a 60,000 square foot plant in Toronto.