Article Archives

By M. Phan, J. He, & B. Chaparro Summary. Studies have shown that first impressions of websites can lead to lasting opinions regarding usability and trustworthiness. However, little research has been conducted concerning first impressions of video games, specifically game box…

By C. Siu & B. Chaparro Summary. Previous research has shown that users scan traditional text-based Web pages using an “F-shaped” pattern. Evidence of this pattern exists because of the hierarchical structure of search engine result pages (SERP). In Windows 8, search…

Justin W. Owens & Sav Shrestha Summary. This study investigated the eye movement patterns of users viewing a portal web page. Previous research has shown that web portal pages are scanned by row from top to bottom. In the current…

Doug Fox, Amanda Smith, & A. Dawn Shaikh** Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to generate income from featuring Google Ads…