Archive for August, 2017

Unlike many Android phones, Apple’s iPhones don’t come with microSD slots or other expandable storage. iPhone users who do not trust the cloud can therefore have a hard time backing up photos, videos, contacts and other types of content from the their devices.

To make local backup easier on iPhone users, Western Digital has introduced a creative solution: The SanDisk iXpand Base. This iPhone dock enables users to automatically back up their files while their phone charges. The device combines a 15W charger with a built-in harddrive and offers up to 250GB capacity.

Simply plug the iPhone in and leave it on the rubberized surface while charging. Data is backed up automatically and can be restored via a dedicated app. This works with previously set up iPhones, but also brand new devices, making it a useful option for data transfer when you’re upgrading to a new iPhone model.

The Olympus OM-D E-M10 III is a 16MP Micro Four Thirds mirrorless camera. It looks like a slightly prettier version of its predecessor and the main changes are to the user interface (UI) and menus, in an aim to make the camera more accessible to relative newcomers to photography.

From a hardware point of view, it’s a fairly minor update to the Mark II but the improved ergonomics and UI all have a part to play in making the camera nicer to shoot with and in making some of its smarter features easier to get at.

Beyond the attempts to make the E-M10 III and its more specialized photographic modes easier to use, a more powerful processor brings 4K video shooting. Impressively, the camera is able to offer a combination of mechanical and digital stabilization in 4K mode (most cameras can only digitally stabilize 1080), giving uncannily smooth footage, even when moving the camera around.

Beyond this, the camera’s Auto mode has also been reworked so that it attempts to detect movement in the scene, to help it better select the right settings for shooting. Overall it’s a subtle update, but calling it the OM-D E-M10 II Mark II would be silly, even for Olympus.

Rivals and Peers

Although the E-M10 III is the entry level to the OM-D series, it’s a distinctly mid-level camera. Its profusion of direct controls make it a camera with plenty of space to grow into and, even with the work done to ease access to its full set of features, it still feels like a camera aimed at people who want to do a lot more than just point and shoot.

As such, it falls somewhere between Sony’s a5100 and a6000 models (offering the touch-screen ease-of-use of the former with the hands-on control of the latter). Its pricing also puts it squarely into competition with Canon’s EOS T7i / 700D and Nikon’s D5600. Panasonic’s GX85 is its closest Micro Four Thirds peer, and the only other 4K-capable camera in this class.

LG has launched its V30 flagship phone at IFA in Berlin and like its predecessors in the V-series the V30 puts a lot of emphasis on camera and video features and performance. LG goes as far as to promise a “whole-new video experience”.

Like on most recent LG models, the V30 dual-camera combines a main camera with a 71 degrees angle of view with a secondary 120 degree super-wide angle. On the main camera a Sony IMX 351 1/3.1 sensor is coupled with a very fast F1.6 lens.

One of the six lens elements is made from glass rather than plastic which, according to LG, results in a 4% increase in light transmission and consequently better low light performance. The company also claims an increase in dynamic range which is mainly achieved in the shadow areas.

The super-wide-angle comes with a smaller Samsung sensor that features a 13MP resolution and 1.0um pixel size. There is an F1.9 aperture but no OIS which is easier to live without on a super-wide-angle.

Manual mode offers a full range of manual controls including shutter speeds up to 30 seconds but it is its video mode features where the V30 really stands apart. There is manual control over video shutter speed and sound recording levels among many other parameters.

You can also choose from 15 new Cine Effect color presets that are based on film genres, such as ‘romantic’ or ‘film noir’ to give your footage a certain look and the Point Zoom mode allows for stable zooming into a target in the frame rather than the center. The feature also comes with controllable zoom speed and looked quite impressive in a demo we were given at a launch event at IFA. In addition LG says color grading based on LG Cine-Log results in expanded dynamic range and a wider color gamut.

Sound recording is performed by two high-preformance mics that offer 24-bit high-definition audio with a high dynamic range and very little distortion. According to the LG engineers LG says this results in much improved sound recording in very loud environments.

Images and videos can be viewed on a 6″ QHD+ OLED FullVision display with a 18:9 aspect ratio that occupies almost the entire front of the device. HDR10 is supported as well. With the Snapdragon 835 the V30 offers Qualcomm’s latest top-end chipset and all components are wrapped up in Gorilla Glass 5-covered metal body that is sealed against dust and water.

We have our hands on a test unit and it’s fair to say the V30 comes with a very attractive industrial design and reassuring build quality. Despite its 6″ display the overall dimensions feel surprisingly compact, thanks to the FullVision design. We are planning to get our full review started as soon as possible.

Olympus has announced the OM-D E-M10 Mark III, a subtle update to its entry-level OM-D body. The addition of a TruePic VIII processor brings 4K video capture at 30/25/24p, and an ergonomic update introduces bigger dials and a curved handgrip to the still-diminutive camera.

The E-M10 III continues to use its predecessor’s 16MP Micro Four Thirds sensor, meaning image quality is largely unchanged, though you will be able to apply a new Bleach Bypass Art Filter to your images. The E-M10 II’s 81 autofocus points have been upped to 121 points, and burst shooting gets a smidgen faster: up to 8.6 fps compared to 8.5 fps.

Maintained from the previous model is 5-axis in-body stabilization, which can be used in conjunction with digital stabilization for videos – even while recording at 4K resolution. Also consistent with its predecessor are a 2.36M-dot OLED viewfinder and a tilting 3″ 1.04M-dot touchscreen.

The rest of this model’s updates center around usability, specifically for a beginner. Auto mode has been updated with more intelligent scene and subject recognition, and modes for more specialized use-cases (such as focus bracketing and Live Time) are now organized under an Advanced Photo mode on the dial. A new shortcut button offers access to relevant settings based on the camera mode in use.

The Olympus OM-D E-M10 III is expected to ship in late September for $ 650 body only and $ 800 bundled with an M.Zuiko 14–42mm EZ lens.

Press release

NO PHONING IT IN: OLYMPUS OM-D E-M10® MARK III HELPS TAKE YOUR PHOTOGRAPHY TO THE NEXT LEVEL

CENTER VALLEY, Pa., August 31, 2017 — Olympus’ new OM-D E-M10 Mark III is a compact, lightweight, easy-to-use interchangeable lens camera that offers the performance and image quality of the OM-D® lineup to the snapshooter looking to expand their photography. The OM-D E-M10 Mark III includes best-in-class image stabilization compensation performance and the same TruePic VIII Image Processor used in Olympus’ acclaimed flagship OM-D E-M1 Mark II camera. This combination delivers high-quality images even in situations when camera shake typically causes blur, such as night scenes or handheld telephoto shooting.

Consumers looking to step up from their smartphone camera to an interchangeable lens system will instantly benefit from the OM-D E-M10 Mark III’s 5-Axis Image Stabilization. With an image stabilization system built into the camera body, it can provide blur-free images no matter which lens is attached, and can also record crisp, shake-free handheld 4K videos in cinemalike quality.

The camera is compact and lightweight to easily be taken anywhere to capture and share standout, like-worthy images on social media. Designed for ease of use, both in form and functionality, the grip rests nicely in the hand, and buttons and dials are thoughtfully positioned for effortless operation. The body is equipped with a variety of features for different shooting styles and situations, including a high-resolution electronic viewfinder, a tilting rear LCD monitor with touch controls similar to a smartphone and a built-in flash.

First-time interchangeable lens camera users benefit from four shooting assist modes to capture brilliant images right out of the box. The intelligent AUTO Mode detects the shooting scene, subject, camera movement and light transmitted through the lens, then automatically chooses the optimal settings. The other assist modes include Scene Mode (SCN), Advanced Photo Mode (AP), and Art Filter Mode (ART), each of which appear on the mode dial alongside AUTO Mode for easy access.

The Touch AF shutter, which now takes advantage of 121 autofocus points, allows users to choose the precise area of focus and trip the shutter simply by touching the LCD screen. Continuous AF (C-AF) Mode maintains focus on moving subjects when the shutter is pressed halfway.

The OM-D E-M10 Mark III is equipped with built-in Wi-Fi®, which can be used in conjunction with the Olympus Image Share (OI.Share®) app to easily connect to a smart device and wirelessly transfer images for quick editing and uploading to social media.

Pricing and AvailabilityThe Olympus OM-D E-M10 Mark III will be available in a black and silver body or black body beginning in late September with an estimated street price of $ 649.99 USD/$ 799.99 CAD (body only) and $ 799.99 USD/$ 999.99 CAD (M.Zuiko 14–42mm EZ Lens kit). For a complete list of specifications, visit the Olympus website: http://getolympus.com/digitalcameras/omd/e-m10-mark-iii.html.

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No photographer wants to get into the photography business with the aim of becoming a marketing expert. But the reality is that if you don’t focus on the marketing and business end of photography, your business will not be able to survive long enough to do the fun stuff. It stinks, but this is the truth.

Luckily, the learning curve at the beginning is the toughest part, and as you get used to the business side, everything will come much more naturally to you. Eventually, you might even learn to enjoy it, or at least appreciate the work, after you see how powerful it can be in getting you where you want to go.

So here are 10 of the most important strategies you can start right away to make sure your photography business succeeds.

1. Use Your Personal Network

Nobody wants to be that annoying marketer that always pushes their business on their friends and acquaintances. However, this fear can push photographers way too far in the opposite direction, never working with the people that have grown to trust them the most. Your personal network is your strongest asset and even more so at the beginning of your photography business. These are the people who will give you your first jobs and introduce you to your first clients.

Photography is unique in that no matter what genre you are involved in, people in your network will most likely need your services at some point, whether it’s wedding or event photography, business portraiture, family portraiture, or print selling. So let your network know what you do and how you can help them.

Create a mailing list and send out an announcement to your network. Show your best work, talk about your photography business, and make sure to explain how you can help people. How can your business benefit them? They will not know unless you tell them. In addition, make sure to ask for referrals.

2. Take Advantage of Local Marketing

Whenever you say the word marketing these days, for some reason everyone immediately starts talking about social media. That is funny, because as important as social media is, it should be one of the last steps to think about for any marketing plan.

Your first step should be working within your local community. Similar to the last point, these are people who know you. You are just down the street from them. There are businesses of all types in your community that can probably use your work, so create a plan for how to get in front of them.

Make a good impression

Keep in mind that you only get one first impression, so be smart about how you reach out. First and foremost, figure out how you can benefit them. If you are going to reach out to someone, you need to know how their business or life will be better with your services and explain how you can help. Always be kind and courteous with their time, and if possible see if you can get an introduction before contacting someone cold. Does anyone in your personal network know the person you want to contact? That’s always a great first step, but if not, just reach out yourself.

The more you are seen, the more people in your community will notice you and start to think about working with you. Whether it’s local events, business events, fundraisers, you name it, you should make the point to be there, particularly at first. This is the way to create new relationships and to spread your reach.

Similarly, reach out to the other photographers in your area. Many photographers will assist others when they need help and vice versus, and this will help strengthen everyone as a whole. It can be easy for photographers to feel competitive with each other but avoid this. The ones that work together and refer each other will do much better in the long-run than the ones who try to do it all on their own.

3. Create a Mailing List

Use a mailing list provider such as MailChimp or Aweber to keep up with your clients, personal network, and fans. Email lists have the highest engagement of any form of marketing, and it is the way for you to stay on people’s minds.

Ask people if you can add them to your list, and always have them opt into the subscription. Put signup forms or popups on your website that encourage people to join. Consider giving away something to encourage them to do so, such as free computer wallpapers of your photography.

When sending out emails, create content that your list will enjoy. Do not sell too often with it. The more benefit and interest that you provide for the people on your list, the more they will enjoy it and the more they will like you. Then when you sell, they will be primed to purchase your services or product. When it’s time to sell, sell.

4. Create a Personal Project

This image is part of a personal project I’ve been working on involving talking to and making portraits of people in my community.

Personal projects will not bring new clients to you right away, and they will take away time from building your business and making a living. This is the tougher side of doing projects, but they are immensely important for the long term growth of your business and for growing your voice as a photographer. A project can be done slowly over a long period of time, so you can build it into your weekly schedule.

Think of an idea that will resonate with both you and your community. This is a way of keeping your passion for photography alive. It will also help to set you apart from the other photographers in your community. It will show people that you are an interesting person. They will be more interested in working with you, even if the paid work you do is a completely different genre. It will be a way for you to gain press coverage and something for you to talk about to engage people. All in all, a personal project will make marketing yourself so much easier, and it will feel much more natural.

5. Respond Quickly

There is no point in building your photography business or marketing your work if you are not going to respond quickly to inquiries. Respond quickly at every step of the process throughout a job as well. Responding quickly does not have to mean within the hour, although sometimes that can help when getting a new inquiry. It can mean responding within 12 hours or a day, as long as you are consistent and prompt.

Fortunately for you, a lot of photographers are terrible at this, so this will quickly set you apart. It will show people that you are a responsible person, and it will make them more comfortable working with you.

6. Build Your Connections (Both Local and Online)

Building your network is a lifetime process. As you go further and further in your career, you will begin to create connections with people who can do more and more for you (and who are tougher to get in contact with).

Whichever point in your career you are at, and whatever level your skill level as a photographer, start at that point and build connections there. Then over time, work your way up the ladder. Be patient, be smart, and don’t try to push too hard at first, particularly with people who don’t know you. First impressions are impossible to get back. Grow your network carefully and consistently.

7. Keep Your Existing Clients Coming Back

It can help to create a client management system. You can start off with an excel document at first and eventually grow to a more robust system, such as Sprout Studio. Keep in contact with your best clients, and even consider sending them holiday cards or a small gift to stay on their minds. A small gesture can go a long way, and it is much easier to get an existing client to come back than it is to reach a new one.

8. Makes Sure Your Website Sells

Think about your website as your number one selling tool. Whatever your primary service is, your site should be developed for the specific purpose of leading people to hire you for that service or for purchasing one of your products.

Study the basics of copywriting, create specific sales pages for your offerings, and even consider creating sales funnels that lead people to an end goal. These can be very powerful ways of priming people to want to work with you.

9. Take Advantage of SEO

SEO, or ranking highly in search engines, is a long term strategy that takes some studying to understand how to do (beyond what we will be able to cover completely here). My belief is that you should always focus on local networking first, as that has the ability to get you very quick gains, whereas an SEO campaign can take years to truly get you where you want to be.

But that being said, SEO should not be ignored, because most people will use Google to find the right photographer for them. Always remember, the goal of Google is to serve up the most relevant websites for the query topic. If you want to rank for a specific term, make sure to create the best possible page that will answer that query. Without this, an SEO strategy will not work.

Listen to Google

Google runs on links, so you need to figure out how to get other related websites to link to yours. It’s interesting because while it may seem annoying to gain these links, Google is actually forcing you to do things you should be doing in the first place.

Network with websites that you would like to be featured on, and figure out how you can provide that site with some value before you contact them. You will get nowhere if you just ask for something, but if you contact them willing to help them out, it will help immensely. As you grow with your abilities and your marketing, your opportunities for getting covered will grow as well. Internet marketing gets much easier over time.

This is another area where a personal project can help grow your business. People want to share interesting topics, so even if you are not generating income from the project directly, you can use the project to get covered on websites and to make people more aware of you, which will ultimately help improve SEO and grow your network and mailing list.

10. Create a Daily Plan

All of this is way too much to do in a feverish month of working. Similarly, your marketing skills will grow gradually, so take your time and be strategic about how you work through your marketing plan. You do not want to spend a whole month contacting everyone you can only to burn out soon after.

Set aside a daily block of time to build your business. Contact a few people every day or every few days. Use the feedback from those to tweak your next pitch. Over time, you will figure out what works and what does not work. A small amount of work each day will eventually snowball into much bigger things.

Conclusion

The main theme throughout this article is that you need to put yourself out there. The work will not just come to you. Create an organized plan, stick to it, and go for it. Be both careful and relentless. That is what is needed.

It may seem like there is a huge wall in front of you that is impossible to cross. But if you chip away at it a little bit each day, within a few years you will find that you have opened up many paths through it.

For even more business help – join the Focus Summit 2017 Online Business and Marketing Conference for Photographers on Sept 26-28th 2017. We will cover marketing, business development, law, SEO, branding, blogging, and much more. Use the code “DPS” for a $ 50 discount.

The post The 10 Most Important Marketing Strategies to Grow Your Photography Business by James Maher appeared first on Digital Photography School.

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Instagram has expanded format support for its multi-image posts, letting users create these posts using portrait or landscape images or videos in addition to square format content. The change gives users more flexibility in choosing which content is shared on the social network, Instagram explains, although it is still limited: only one format (portrait or landscape) can be used per multi-photo post.

The restriction is in place to ensure users get a ‘smooth and consistent’ experience when viewing multi-content posts, says Instagram. As such, users can create a multi-image post using only portrait format, only landscape format, or only square format, but not a mixture of two or three.

The updated feature arrives today in the Instagram version 12 update for Android and iOS.

Western Digital has taken the wraps off a set of new wireless backup drives called My Cloud Home at IFA 2017. Building upon its previous My Cloud wireless drive, the new Home product combines an updated design with a better app experience that promises to make it easy to manage content from anywhere with an Internet connection.

WD is also offering a My Cloud Home Duo option that automatically duplicates content onto a secondary backup drive.

As the product’s name suggests, the Western Digital My Cloud Home is designed to function similar to traditional cloud backup services, though the consumer owns and controls the physical drive onto which their data is stored. Data can be synced to the My Cloud Home drive from a variety of sources—including phones, USB drives, and social media accounts—and the companion mobile app lets you remotely access and share the stuff you’ve stored.

From an aesthetic perspective, the updated wireless drives shed the previous models’ rounded, somewhat clinical look and replace it with an angular, more artistically inclined design that’s more “art deco” than “ar[n’]t you going to hide this somewhere?” With the aforementioned Home Duo option, a pair of drives are configured in Mirror Mode RAID 1 for duplication, ensuring there is a copy of the data should one of the drives fail.

The My Cloud Home is available now in capacities ranging from 2TB to 8TB, and the My Cloud Home Duo in capacities from 4TB to 16TB. Prices are listed below.