Use Promo Code Content Blocks

Add a Promo Code content block to your campaign to promote special offers and increase orders at your store. Drag and drop the block into your email campaign, and choose the promo code you want to share with your contacts.

In this article, you'll learn how to use the Promo Code content block.

Before You Start

Here are some things to know before you begin this process.

The Promo Code content block is are available to users who connect a supported e-commerce store or custom API 3.0 integration. To find out if your store supports this feature, visit the Connected Sites page, click the name of your integration, and check the Features list.

The promo block pulls in existing discount codes from your connected store. If you don't have a code available, you'll need to create one in your store before you can use it in a promo block.

For best results, you should only add promo codes from the store that's connected to the audience that will receive your campaign.

This article explains how to add a Promo Code content block to a basic drag-and-drop template or campaign. If you have a custom-coded template, use our Promo Code merge tag to include a promo code in your campaign.

About Promo Code Content Blocks

The Promo Code content block makes it easy to advertise discounts and seasonal sales to your contacts. After you add the block to a campaign, you can quickly pick a promo code, and style it to match your brand.

We pull your discount codes directly from your store, and automatically remove inactive and expired ones from the list, so you don't have to worry about accidentally choosing an old code.

Each block only supports a single code, but you can add any number of promo blocks to your campaign.

Insert a Promo Code Content Block

To insert a Promo Code content block, follow these steps.

In the Content section of the Campaign Builder, click Edit Design.

On the Design step, click and drag the Promo Code content block into your campaign layout.

In the Content tab, click the drop-down menu to choose a store. If you only have one store connected to your Mailchimp account, we’ll preselect it for you.
For best results, we recommend you choose a store that’s connected to the audience that will receive your campaign.

Toggle the Description slider to the green checkmark to include a promo code description.
If this option is turned on, we'll display a default description that you can edit if needed.

Click the Promo code drop-menu to choose from the 10 most recent promo codes in your store. To find more, type a promo code in the search bar.

Toggle the Expiration date slider to the green checkmark to display the code's expiration date.
If your code doesn't have an expiration date and this option is turned on, the block will display "No expiration date."

Toggle the Button slider to the green checkmark to include a call-to-action button.

Click Save & Close.

Configure Button Settings

To help your customers make a purchase with a promo code, customize the call-to-action button in your promo block.

To include and configure a button in your promo block, follow these steps.

In the Content section of the Campaign Builder, click Edit Design.

On the Design step, click the Promo Code content block you want to work with.

Toggle the Button slider to the green checkmark.

Type the label for your button in the Button Text field.

Type the URL you want your button to link to in the Shop address (URL) field.
By default, the button will link to your store URL.

Click Save & Close.

Style a Promo Code Content Block

After you insert your Promo Code content block, you can edit its design to match your store's style and branding.

To style your promo block, follow these steps.

In the Content section of the Campaign Builder, click Edit Design.

On the Design step, click the Promo Code content block you want to work with.

In the Style tab, you can add a background image to your block and set your background and font styles, text alignment, spacing, and button styles.

Check the box next to Apply to all existing Promo Code blocks to apply the settings to any other promo blocks in your campaign.

Click Save & Close.

View Promo Code Data

View your campaign reports to find out how much money you earned in a specific email campaign that included promo codes. Your report will show total orders, average order revenue, total number of promo codes redeemed, and total campaign revenue.

To get a more detailed breakdown of promo code data, click the E-commerce drop-down in the campaign report and choose Order history. Here, you'll see the conversion rate, the expiration date, and the total amount of revenue from orders that used a promo code.