Why Video Content is Becoming Increasingly More Important in Content Marketing

Are you still using brochures, pamphlets and other form of print material for your marketing? If you have answered yes to the questions above, you might want to change things up a little. Get more into the current trend of marketing that is doing extremely well – video marketing! Video marketing is a rising star in the marketing world and is gaining a vital place in marketing plans for major companies. And with the growth of social-media particularly, video marketing has become so easy to share and post as these platforms are built for creating and sharing your videos.

According to Cisco, by this year videos has accounted 69% of all consumer traffic. So don’t fall back and rise along with these giants as video marketing is gaining its popularity by the day because content marketing is no longer just about writing great content but getting feedback as well. If it was just the plain old content marketing you will not be able to know of someone has read it, or read it partially, read it more than once or even share it? Analytics work but it might take a while to update and sometimes the numbers might be confusing.

But with videos, you have your feedback loop built in thanks to all the features and analytics that comes with it. Hence, you are able to track on the number of views and shares and that allows you to find out what works and what doesn’t instantly.

No Boundaries

If you are thinking of reaching out to as many people as you can then video marketing is they way. This is simply because, with our technology that has grown so rapidly, digital marketing has made it is so easy to connect with anyone from any part of the world. It is reported that YouTube receives more than one billion unique visitors every month, now that’s even more than all the popular channels out there. Also, with our smartphones that is constantly with us we are sure to watch at the very minimum, one video a week and if you look at the whole population imagine how many views just for 1 week! What other form can give you access to all these numbers compared to video marketing.

It Is Easy

If it was 10 years ago you may be lost on how to create a video. But with all the different marketing video production companies available these days you are spoilt for choice. All you have to do is pen down your ideas and strategies and bring it over to a marketing video production company or your video marketing team to get the job done for you. Creating a remarkable business video is very important as it tells the people out there about your brand and what your company can offer them in a short 1 minute video. You need video that is not forgotten easily. Hence, sometimes, it is best to leave all this technical stuff to the professionals as they are able to produce high quality videos with all equipment available at hand.

Boost Conversions

Adding a business video or even a product video on your landing page is sure to increase your conversion by more than 50%. Which means videos can make serious money for you. A study has also showed that 74% of consumers or users ends up buying a product after watching an explainer video about it. This means creating videos can lead to sales for your company. It is a known fact pictures can engage or capture the attention very fast because most information transmitted to our brain is visual. Imagine the effects of moving pictures and sound to your customers and business.

Videos might take a lot longer to make but the ROI will be a lot higher compared to plain content marketing.

Builds Trust

Trust is the foundation of anything in life be it in a relationship, business or organizations. It is vital to build trust of the people before simply selling them products. So before selling, create videos that touch their emotions and provides them with interesting and useful information about your brand and your product. Let your customers come to you instead of constantly trying to sell to them because videos are able to engage and ignite the emotions of people. To then promote your brand you have the ever popular YouTube that is the most powerful social media to reach out to people.

Boost Your Site’s SEO

Videos have a direct impact on search results and videos are favored by search algorithms. In addition to that, YouTube is owned by Google which plays an important role in increasing the video’s popularity. Google has been constantly adjusting its algorithm to make sure users experience when conducting a search is more meaningful. Therefore, when you search for a certain key phrases the results features more videos as its top results. In a nutshell, adding online videos to your website or landing page your company’s SEO value and click-through rates will further be improved.

Short and sweet

Video content has to be something that is not too draggy. People are leaning more towards videos because the content is short, direct to the point, delivers its message and makes an impact. As compared to reading say for example a long winded explanation about a particular product or service, consumers rather just watch a video as they are able to grasp the information faster and better. They feel more connected to your brand when watching a video.

Now you know why video content is becoming increasingly popular these days. If you need help in creating one we are just a call away.

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.