STUFF/NEWS

Magnum “Pleasure Boulevard” 2018 Launch, ION OrchardIn addition to launching a new product variant—a Hazelnut Praliné—Magnum also launched a new brand tag line: “Take Pleasure Seriously”. I created a series of content for the launch of the new product while also staying true to the new brand identity. The Magnum “Pleasure Boulevard”, a 10 day event at ION Orchard took inspiration from the hedonism of the 1920’s and the motion content has to reflect that aesthetically. Immersive and dynamic motion gfx featuring a kaleidoscope of Magnum’s premium ingredients projected within the “Pleasure Studio”, encouraging pleasure seekers to create selfies and share them on social media.

AWARDS!!!

Yeah! Huge congratulations to the Jack Morton Singapore team for bagging 5 awards in total for the Magnum Pleasure Boulevard! Proud to be involved in providing content for the amazing event/launch!

P&G // ALS AWARDS 2018 // JACK MORTON SINGAPORE

P&G // ALS OPENER 2018 // JACK MORTON SINGAPORE

P&G // SiDOC 2018 // JACK MORTON SINGAPORE

SiDOC 2018A branded communication piece / video teaser with a call to action at the end was needed. This piece is required to give a hint of what customers can expect from their visit and the benefits by doing so. Though P&G SiDOC (Singapore Digital Omni-Channel Centre) is composed of three different spaces, it is positioned to P&G customers as one Innovation centre/experience. This design concept was chosen over a few others for its minimalist design aesthetics and eye catching anamorphic art.