In a survey of more than 1,200 people on Reddit, AllFlicks asked respondents if they would rather pay more for Netflix or see ads while they were streaming, and found that 90% would prefer a price hike instead of ads.

Netflix did recently raise its monthly prices from $8.99 to $9.99 for new members, putting the increase into effect for existing members beginning July 20, according to an email from Netflix.

According to the survey, the $1 increase is on target with what respondents would tolerate: 57% said if they did pay more, they would be willing to pay $1 to $2 more, with 22% going up to $2 to $3 and less than a quarter willing to shell out $4 or more.

But what if Netflix decides someday to put ads on its site? Based on the survey, Netflix can anticipate a mass departure — 74% of the respondents said they would cancel their Netflix accounts if ads were introduced.

Mic obtained a spreadsheet of comments left on the survey. The results: People really, really do not like the prospect of ads on their beloved Netflix. Here's a sample of some of the responses:

"NO ADS EVER."

"I wouldn't pay for Netflix with ads. I would just cancel. Cause seriously. Fuck that."