A new tradition.

Salute to the 9 to fivers, independent contractors, college attendees, cool dads & creatives. The ones tip toeing around the boundaries of the dress codes set by corporate society.

Since 2006 we have been dedicated to creating fresh garments. As a brand we believe that sustainability, comfort and fit are necessary functions of every garment. As company we focus on creating a fresh imbalance within uniformity and status quo.