4 Elements of a Winning Website

Putting a website together is no easy feat. This is especially true if it requires a number of pages and functions and you want everything to work together seamlessly. Nevertheless, there are so many things that go into building a website successfully. Some of them include how the website looks as well as whether it achieves its primary objectives. You also want to think about how to make it worth returning to which means keeping the needs of visitors in mind. In this blog post, you’re going to find four elements of a winning website to consider when working on your next project.

1. Navigation

When you go on a website, you want to be able to quickly and easily find your way around. For this reason, navigation is something to focus on when trying to create a winning website. Make sure that if any products are being sold, they’re easy to find and reviews are also nearby to help build trust. In addition to this, see if it passes the three-second rule, which dictates that your website should capture your visitor’s attention in three seconds at least.

You can do this by making text clear and using a few high-quality images on each page. Also, try and guide reader eyes to the most searched for information as well.

2. Security

When you’re putting a website together, you should put serious thought into the security of the site. No matter how attractive your design is, without the right security, it threatens the online safety of users. One of the first things you can do to design a secure website is use an SSL certificate. If you don’t know what this does, it has the sole function of keeping your internet connection secure as well as safeguarding sensitive information. This is especially important if your website will be taking sensitive information like credit card details, names, and addresses.

Aside from using an SSL, another way to build a secure website is by choosing a host that provides server security features so that you have an added layer of protection. In the case that your security measures fail and a website is hacked, it’s important you use a company like Secure Forensics to identify the source of the hack and vulnerabilities that need to be fixed.

3. Content

Another important element of a winning website is content. Think about the kind of content that you’re going to put on the website and whether it is suited to your target audience. Some more specific aspects to explore are the tone, length, and conciseness of that content you use. Also, when creating content for a website you need to think about SEO as that is what will drive traffic.

4. Layout

There are so many different devices that people use to browse these days ranging from phones to tablets. Be sure when designing a website that you keep that in mind. It can be frustrating when users attempt to access a website on their mobile phone and it’s distorted or loading slowly. In light of this, make sure it’s suitable for mobile as well as desktop users.

Websites serve multiple functions and continue to play an important role in the digital world. They are hubs for information, provide communities for people with similar interests and also act as solution-providers for people in need of quality content. Keeping this in mind, make sure the next website you build has the elements mentioned above and more so that it serves its purpose effectively.

Oleksiy is the Founder of ArtDriver. He oftentimes takes the lead as the Agile Project Manager and SEO expert on selected projects, which allows him to be hands-on with the latest trends. In his spare time, Oleksiy enjoys playing the guitar and spending time with his family.