Social cooling

How the reputation economy is turning us into conformists

What does it mean to be free in a world where surveillance is the dominant business model? Databrokers turn our data into thousands of reputation scores, which are increasingly impacting our chances to get a job, a loan, insurance or even a date. As awareness of this grows we see a growing culture of self-censorship and risk-aversion. In the long term these chilling effects could seriously 'cool down' society.