The Moon Fund was established in 2009 as a non-profit, public-welfare platform to carry out education, publicity and promotion of environmental protection and sustainable development in Greater China.

The fund was initiated by General Mills, Xinhua News Agency and China Guanghua Science & Technology Foundation, and has received a positive response from many other Chinese and foreign enterprises and organizations.

The money is used to grant awards to individuals and enterprises that have made outstanding contributions to environmental protection every year. It also holds a Moon Ceremony and forums, and carries out other related activities to raise public awareness and encourage extensive participation.

With the Moon Fund, we hope to make our world a better place in which to live with bluer sky, clearer water and a brighter moon.