Gartner for Marketers Research

Insight Report March 5, 2018

Omnichannel: Pathways to Success

While omnichannel has become a cornerstone of retail strategy, few brands have managed to provide online and in-store solutions that are both synchronized and sophisticated. Despite the challenges that continue to stymie successful execution, even the most reluctant sectors have begun to converge on a set of baseline omnichannel offerings.