As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth?

When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements.

My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition.

In this episode, Lisa and I talk about:

What it means to have a strong personal brand

The difference between marketing and positioning

Most people *think* they have a marketing problem, but really they have a positioning problem

3 ways to figure out your positioning

The impact of having a signature offering on your business growth

About My Guest:Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast.

About Us:The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs athttps://www.speakingyourbrand.com.

Listen to “Leveraging Your Special Sauce with Carol Cox” on theWhat Works podcast episode 236hosted by Tara McMullin. (Tara was on the SYB podcast inepisode 122: A Fresh Approach to Social Media Engagement.)