South Beach, which is a neighbourhood of the City of Miami Beach, is one of the world’s iconic destinations. Also known as SoBe, this self-styled American Riviera has the beach itself and the adjoining Lummus Park straddling the distinctive art deco Ocean Drive. The combination has created a veritable Mecca for young socialites, and those who will not to let age impede their hedonist pursuits. South Beach more than matches the hype that envelopes it.