Month: March 2017

When going on job interviews, regardless of the level of the position, presenting yourself as authentic is essential. Over-inflating your accomplishments or presenting an untrue depiction of your true self often backfires. Shane Parrish, writing for Quora, offers several valuable insights on this topic. How can a potential employer determine if an applicant is actually […]

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Believe it or not, worldwide there are many cities that are more expensive than New York City and San Francisco — or any other U.S. city — in which to live. The most expensive U.S. city (New York) only ranks as the ninth most expensive. The Economist Intelligence Unit recently published “Worldwide Cost of Living […]

Over the years, marketers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The Memo: “Now, there’s a novel new technology that can figure out your age, gender, and […]

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Each year, career services firm Glassdoor publishes various lists of “best places to work,” based on feedback from those job seekers and employees providing feedback to Glassdoor. By clicking on the image shown below, you can access Glassdoor’s 2017 “best” recommendations. What makes Glassdoor’s lists especially valuable are the number of different perspectives […]

A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per year. Interestingly, some of the leaders in B2B are also leaders in B2B! To partly close the public visibility gap, Sacunas annually publishes a list […]

As we know, most adults participate in some form of social media. But marketers want to know the current demographics of the users of various social media platforms. Sprout Social has uncovered data on a number of social media platforms and published the terrific infographic shown below: “In the social media industry, your audience demographics […]

Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?”, “Don’ts for Businesses Using Social Media”, and “Americans Don’t Trust Mass Media” . According to eMarketer: “Brand trust seems to matter more than ever, though it may be harder than ever to […]

For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the reactions of “real people.” These ads have been well received and have done well on social media. The first of the two real Chevy ads […]

For years, cable and satellite TV service providers have used the DVR as a major competitive advantage. But, today, streaming services are changing the playing field. To the dismay of TV service providers, channels, and their advertisers, a huge number of customers are cutting the TV cord and turning to Amazon, Netflix, and other streaming […]

For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend a helping hand.” To highlight its community involvement programs, beginning in late 2015, State Farm introduced a series of videos/TV ads called “Neighborhood Sessions.” Here […]