Zee Network Europe, the largest south Asian entertainment network, celebrated the completion of 20 years of Zee TV in Europe this week with the launch of entertainment channel &TV. &TV aims to ‘celebrate the spirit of living’ through its content offering which reflects the channel’s ideology of ‘binding people, ideologies and philosophies’.

Commenting on the 20 years celebration, Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited (ZEEL), said, “We are proud to be a medium through which Indians living abroad have stayed connected to their roots back home all these years and we will continue to entertain and engage audiences with a unique blend of high-quality and innovative programming.” On the launch of the new channel &TV he said, “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. We are certain that with the launch of &TV, we will capitalise on further such opportunities to build a robust entertainment bouquet and march ahead towards achieving the global ambitions set for the company.”

Neeraj Dhingra, ZEE Network Europe CEO, added, “Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. We are certain that with the launch of the contemporary channel &TV, these ties will strengthen. The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are beyond excited to have [Bollywood star] Shah Rukh Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar!”

&TV has announced a range of its programming, including Razia Sultan, an untold story of the 13th century, sitcom Bhabi Ji Ghar Par Hai, gameshow India Poochega ­ Sabse Shaana Kaun, and singing show Killer Karaoke – Atka Toh Latkah.