After spinning off its consumer lending business (renamed Synchrony Financial), CEO Jeffrey R. Immelt said the company is at a historic “pivot” and will focus on manufacturing jet engines, medical imaging equipment, and gas turbines, and increase its investments overseas. In June, the company took a 20% stake in French industrial giant Alstom, and is proceeding with a $2.7 billion plan to build power plants in Algeria.

Nine Key Attributes of Reputation

Innovation

2

People management

1

Use of corporate assets

3

Social responsibility

1

Quality of management

2

Financial soundness

1

Long-term investment value

3

Quality of products / services

1

Global competitiveness

1

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