The Incentive Group CEO, Doug Press, presented B2B Online attendees with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

White Plains, United States - November 28, 2018 /PressCable/ —

The Incentive Group, a full service Loyalty Agency specializing in B2B, was a leading sponsor of B2B Online in Miami this month. This conference is where leading Manufacturers and Distributors share and learn about new innovative tactics to bring their customers the best online experience. Attendees learn from industry professionals how to successfully build their B2B eCommerce businesses and optimize their profitability.

The Incentive Group CEO, Doug Press, presented the Innovation Spotlight session on Day 1: “Elevating B2B eCommerce Performance through Loyalty!” Attendees were presented with best practices, proven results, and financial justification in support of the utilization of a B2B Customer Loyalty program to accelerate B2Be-commerce performance.

“Our clients seek tools to optimize their unique B2B e-commerce challenges and have found that the engaging and motivational strategies we provide contribute to increased adoption, AOV, repeat purchases, cross sell, upsell, referral, and retention,” said Doug. “Layering on an exciting Loyalty Program to a B2B Digital Marketing strategy is like adding Rocket Fuel… accelerating results while also engendering deeper, more pervasive customer loyalty.’

Doug has over 30 years of experience working on the client (former Computer Industry CMO) and agency sides of B2B marketing. Over the years Doug has led his team to create B2B Loyalty Programs for major companies including Coca-Cola, NEC, Samsung and many others. Competitive advantage is delivered to clients through The Incentive Group’s inGauge loyalty platform, engendering a robust Digital Dialogue with customers, driving eCommerce and Omnichannel revenue, margin and ROI results.

The Incentive Group specializes in B2B customer loyalty, channel incentive and employee engagement programs. They provide a full suite of services encompassing every aspect of loyalty program design, administration and fulfillment. From turnkey program development down to 1099 issuance, they eliminate the burden on their customers by doing all the heavy lifting. Their Reward Headquarters team curates the client’s custom catalog from an impressive collection of brand name merchandise and travel rewards, along with reloadable debit cards and delights all participants through the customer service hotline. Services also include Data Capture & Reporting, Quiz & Survey creation, Optimization through performance analysis, CMS/LMS platform integration and fostering an ongoing, bi-directional customer conversation, yielding invaluable insights.

With over 30 years of history proving superior results to clients across the spectrum of size and industry, they’ve developed a track record of meeting and exceeding client goals. Coupled with their company’s objective of leading technology and loyalty trends, they proactively deliver best practices every single time.

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