Could Obama Sue Samsung Over a 'Selfie'?

4/4/2014 7:03PM

This week, Red Sox slugger David Ortiz snapped a 'selfie' with Barack Obama with a Samsung Galaxy Note 3. When it was learned Ortiz has a deal with Samsung, it raised many questions about the new era of guerrilla advertising.

This transcript has been automatically generated and may not be 100% accurate.

I ... I ... here's a question for our social media saturated new world ... the skies ... this all started in twenty fourteen Academy Awards but it would get generous to help you but to stars including Brad Pitt and Julia Roberts the photo was taken to the Samsung to begin a marketing coup d'etat that were tweeted ... but what's that photo morphed into a promotion a whole series of complicating factors the roads ... for starters what if the stars in one to the park for promotional campaign ... that takes us to get the first ... the Boston Red Sox designated hitter David Ortiz the silky with President Obama during a World series celebration at the White House ... Ortiz that he did it take to oversee the three thousand followers ... and was then retreated over forty thousand times ... Ortiz took the photo to Samsung phone and word quickly spread that he has an endorsement deal with the company ... Ortiz says this LP was part of his deal and that he took the photo in a spontaneous moment ... but Samsung for their part made sure to hide in ... beach we did it on their five million dollar accounts ... the White House objected to the fact that the president was unknowingly part of a smartphone promotion ... and if you wanted you Obama could see Samsung because his image was used for commercial purposes without his permission ... but here's the bigger question ... as a Samsung spokesman ... says every Selby David Ortiz now takes potentially become a new kind of that because David Ortiz doesn't have to say he uses the phone or door says its capabilities all that matters is that people know his association with Samsung would exceed the Celtics ... so here's a hypothetical ... if he wanted to Cotto Policy Ortiz for taking the photo ... knowing that it has this in your emotional quality to it ... does Ortiz now obligated to be upfront about his Samsung deal every time he asks people to pose ... in the world of the new stealth marketing these are questions that don't have answers ... yet ...