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With timing, there are two things to worry about – how much notice to give and the date and time of actually sending the press release. Let’s face it – stories about (indie) films are not Breaking News. Many channels have their “low urgency” items mapped out for weeks ahead, so if you’re hoping to get a story out before your big premiere, make sure you give them enough time to schedule it in – but not so much time that they will put it aside and forget all about it. How much notice is needed varies from hours to several weeks, even months. Smaller online channels usually have a faster turnaround, whereas traditional newsrooms plan further ahead. This is something you can actually contact the writers about – a good way to start building those relationships!
Yes, we offer proof of distribution for all of our customers. Other services expect you to take their word for it or point you to a link on their internal website. We believe in accountability. After your press release has been distributed, we will create a detailed listing of the exact URLs where your press release has been published to.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
Keep in mind, however, that effective distribution services come with a pricetag. However, there are a range of price points. We generally advise clients to decide on a price point based on their releases’ importance. The more newsworthy, the more it may pay to up your spend.
To get more help formatting your press release, visit Press Releases 101. In this guide, you’ll find templates for putting together press releases for albums, tours, and news as well as guides to writing band bios, one-sheets and advice for timing your press release.
1. Headline: Get readers to click on the link to the story. (social, search, etc.) Write the headline you want to see on the article in a target publication and write a headline that is interesting enough to tweet.
Search engines continually update the algorithms they use to index, categorize and rank online content, and the SEO landscape is far different today than it was several years ago. Each day, customers ask our advice on how to generate online visibility for their press releases.
Now that news releases have a longer lifespan on the Internet, feature news releases have risen in popularity. These releases take a unique angle on a brand’s news and bring their message straight to consumer audiences in ways the audience will want to read and share.
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
Remember that press releases are a major form of branding, something that is exponentially vital in the online marketing world of the present day. SEO has shifted to being more about branding and engaging content than about getting backlinks.
A press release is a written communication that reports specific but brief information about an event, circumstance or other happening. It’s typically tied to a business or organization and is provided to media through a variety of means.
That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them to gain backlinks, rather than sharing news topics.
This press release was successful because obviously the content was of interest to the media and it had a catchy attention grabbing headline. I feel that we used the narrative to not only gain interest in the story, but to gain sympathy and understanding of the author’s plight, which contributed to the press release success (more than 5,000 hits). One must tell a compelling story in a limited amount of space in a press release. It’s more than the who, what, when, and where model. You want the reader to be drawn in immediately.
I know it seems easy, but careless errors can result in your release not getting published with your link in it. Take your time, read the instructions for each press release site, and follow the steps below.
The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand to stand out, you’re going to have to move beyond that generic company blog and start making some real headlines.
We have created and collected the best press release templates so you can research and find out how to format them correctly when manually sending them out. Please see below for ‘Press Release Templates’ which are free to download and use.
Personally, I prefer to put together a customized media list and send press releases to individual reporters, especially the ones in the local city or niche we are targeting. If your press release is newsworthy, then putting it on a wire service is a great add-on that can bring you more attention from media, customers, potential employees and partners you would otherwise not be able to reach.
Submitting a press release is self-explanatory and somewhat repetitious. Once you submit a press release at one of my recommended sites, you will realize that the other sites have a similar submission process. Depending on how many press releases that you intend to submit (and how different they are in content from one another), you may want to narrow down your selection.
Editors at press release distribution services, newspapers, and online news websites are stringent. You’ve got to bear in mind that they are all fervent studiers of the English language, AP style, tone, and prose. They don’t see any wiggle room in proper grammar or adherence to style; they see only black and white with no spatial gray area in between.
A la carte pricing is $200 per month and includes all of the steps outlined above in the Step By Step Instructions. You get one press release written for you each month and published to approximately 7-10 quality press release “Winners” as mentioned on this site.
One of the easiest and most effective ways to share exciting news about your company is by distributing press releases to journalists. However, journalists receive hundreds of pitches everyday from different companies who want to make it into their publications, so you have to make sure that you’re applying some best practices to catch their attention.
A legitimate, paid new release distribution service such as Business Wire has far greater credibility among journalists and search engines. The paid press release services get your company news directly in front of actual journalists, resulting in placements in print, broadcast and online news outlets. Business Wire has arranged for automatic publication of news releases it issues in dozens of influential online news sources with high ranking. With placements in recognized news sources, you can be pretty certain that your news release will be shown in major search engine results including Google News.
The press release was an announcement that my client’s books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again and again.
You can use a press release distribution service to deliver your press release to all appropriate channels. If you’ve done your research, you can also approach freelance writers and newsrooms directly. Often the most effective method is the combination of these two.
No matter who your target audience is, you’ll want to target them in the body of your press release. When people know that you’re talking directly to them, they’re not only more willing to read your press release, but they’re also more likely to share it.
The key is to spend some time absorbing the news in your community and finding ways your business can fit into the stories of the day. Was there a huge storm that just passed through? An insurance agency can talk to reporters about how to file claims or make sure you have coverage for the next weather event. A tree service can discuss the best way to get broken limbs off your property safety. A roofing contractor can discuss why your roof should be inspected to look for hidden damage. The key is to offer the reporter an expert source who can add depth to the story and tips their readers/viewers can use.
In this paragraph, briefly expand a little bit about the band and the music on the album. This paragraph is very important for a new band with a debut album. Don’t mistake this for a band bio – which should be separate – but include some info about where the band comes from, influences, and again, any big ticket selling points. Keep this paragraph brief.
Be as provocative as can – Most media, especially in large cities, get tons of releases every week, so you want to make yours stand out. Find an eye-opening aspect to your release, or at least make sure your points are strongly emphasized. For example, perhaps pro-life and pro choice activist groups are working together on teen pregnancy prevention, or real estate groups and housing activists are working together on a housing initiative. In both these cases, the organizations involved might use their unusual situations to create press releases the media would snap up.
If you have no hard news, you and your group could create some. For example, if a national organization announces facts that are relevant to your cause, you could make a good story by asking local experts for their reactions.
Most people think that you can only submit a press release when your business releases a new product or wins an award. This creative press release plays on people’s fascination with the supernatural in order to gain traction in the media. It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday.
You don’t want to pique a journalist’s interest only to have that person scrounging and searching to find who to call for more information. Contact information can either be at the top or bottom of the page and should include the name, e-mail, and title of whomever the media contact for the story is. Usually, it will be your company spokesperson or a dedicated staff person familiar with the topic who can answer reporters’ questions.
The balance of the press release serves to back up whatever claims were made in the lead and headline. In this case, you’d pull some quotes from the message boards (an aside here: if you really were to pull quotes in this fashion, you should only use the poster’s name or identifying information with his or her permission. Otherwise, simply say a 14 year old boy said… or a 16 year old Midwestern girl added… Also, if this technique appeals to you, be certain that a disclaimer appears on your message boards notifying posters that all posts become your property and copyright). Use enough supporting material to make your case, and to demonstrate that, whatever angle you’re promoting, it wasn’t something you slapped together carelessly.
Through eReleases, press releases will also receive permanent storage in PR Newswire for Journalists. This searchable newsroom is a valuable research tool to more than 90,000 registered journalists, writers, and reporters.
A press release is an opportunity to present your company in a highly professional manner. Be sure to proofread your press release a few times to make sure there are no spelling or grammar mistakes. You should also have a trusted friend or colleague review it for any errors you may have missed.
For any well-written release with genuine news, a paid press release service is the most cost-efficient way to earn legitimate media placements, confirmed by valid media monitoring and measurement reports. If you use your own media contact list as your primary method of targeting specific journalists and news outlets, the paid news release services can and should be used to supplement and backstop your targeted media relations efforts.