U.S. consumers are spending 10 hours per year in shopping apps

Mobile shopping is on the rise, with U.S. consumers now spending nearly 50 minutes in shopping apps per month, or 10 hours per year, according to a new report out this morning from App Annie. Digital-first shopping apps, like those from Amazon, Etsy, Wish and others, are also growing more quickly in terms of total sessions and monthly usage, compared to shopping apps from traditional brick-and-mortar retailers, the report also found.

In the U.S., the top 5 digital-first shopping apps saw more than 60 percent growth in total sessions year-over-year, during the first half of 2017, compared with just 50 percent growth in traditional retailers’ digital apps.

Terms - Sessions - US - Apps - Percent

In terms of average monthly sessions in the U.S., digital-first apps grew nearly 25 percent, compared with 15 percent for those from brick-and-mortar retailers.

This is one area where Amazon is beating Walmart, it seems. Digital-first apps like those from Amazon also saw 19 sessions per month, compared to only 12 sessions per month from brick-and-mortar retailers, like Target and Walmart, during the first part of the year, says App Annie.

Apps - Time - US - H1 - Amazon

The top five digital-first apps by time spent in the U.S. during H1 2017 were Amazon, Amazon Shopping (Amazon had an old app that was removed from the app store, but still ranked in this chart), Wish, Etsy and Zulily. Amazon Shopping was also the top app in the U.K. and Germany,...