It’s Time to Increase Your Online Content for 2016

Have you been adjusting your healthcare marketing plan to suit the new trends for 2016? According to a number of different articles, increasing your online content is going to be a major trend this year for online marketing.

The rise in social media has also seen an increase in online content, so brands (dental, medical and veterinary practices included) will have to shift their content slightly to stand out from the crowd. Here are some tips for increasing your content this year:

Start Creating Long-Form Posts

Most blog posts max out at 500 words. Because of the nature of the Internet and the increase in short attention spans, short content was the golden standard. In 2016, however, more and more brands are creating long-form 1,000-word posts to stand out from the competition.

If you haven’t started a blog already, you should add one to your website in order to harness the benefits long-form posts could have on your marketing strategy. In terms of topics, you can use your own professional expertise to create long-form informative articles for your audience.

It’s Time for Video

If you haven’t already added video to your practice’s website, now is the time to do it. Did you know that videos average 62% more engagement than photos? Engaging online video will help update your healthcare website design, but it will also keep you ahead of the curve when it comes to online marketing trends and can help broaden your scope when it comes to deciding on new topic ideas for content.

Use Engaging Graphics

You’ve probably seen infographics used by other businesses or on sites like Pinterest. The reason they’re so popular is that they’re packed with important information in an easy-to-read visual manner.

Using an infographic can help you pass on important health information to your patients in a fun and engaging way. Infographics are also a way to help your posts get more likes and shares on social media.

Do you need to add more content to your website or social media accounts? Contact us at info@practicebuilders.com to learn more about how we can help create a healthcare marketing plan that’s right for you in 2016.

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Howard Edgar

Senior Director of Creative Services

Howard began his career as a copywriter with a Madison Avenue ad agency, then entered the medical world as a senior writer and video producer for medical rehabilitation and fitness equipment manufacturer Cybex. During that time, he wrote extensively about health - and fitness-related issues for physicians and physical therapists. In 1998, he joined Practice Builders as a copywriter. Howard has also written weekly opinion columns and covered health, politics, crime, medical and environmental issues as an investigative reporter and columnist for two Florida-based newspapers. The recipient of over 50 writing awards, including Writer's Digest awards for screenwriting and short-story writing, Howard is also the author of two nonfiction self-help books. He received his bachelor's degree in English and Fine Arts from Clemson University.

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Have you been adjusting your healthcare marketing plan to suit the new trends for 2016? According to a number of different articles, increasing your online content is going to be a major trend this year for online marketing. The rise … Continue reading →