You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

Eileen McGovern recently founded eMac Marketing, an online marketing consultancy. She is an SEO specialist first and foremost, who actually enjoys analytics reports and watching PPC like it's a sporting event. She can be reached at [email protected].

Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM?

With the help of Facebook’s recently filed IPO, it was disclosed that Zynga, the company responsible for bringing us many of those –Ville games, Mafia Wars, and Words With Friends, generated 12% of Facebok’s revenue.