Handing the client the keys, this brand is a dynamic system that allows for variation, improvisation, and expansion. We designed the system, the client creates the parts they need.

7 notes in the western key signature, the 8th or octave repeats the first. A heptagon represents this 7 note scale. Taken apart, each triangle is an individual note. The triangles can be configured into nearly infinite forms, signifying modal sequences in music. Three of these modes resemble the letters “S”, “T” and “J” and are used as the root of each set of configurations.

Any given mode can be overlapped with another, creating harmony and color modulation within the system.

Each piece can be color coded at will, players can be introduced, and the system can be expanded or collapsed based on the need of the promotional item being designed.

A comprehensive graphic standard package sets all the rules for typography, color use, image use and overlapping. The system intentionally allows for ‘eye-balled’ placement of forms and works on two simple proportional guides.

Infinite variations of color, location, and overlap are possible
with each of the ‘modes’ created by the S, T, and J forms.

A simple diagrammatic summary of the system.

The graphic standards lay out exact relationships based on a whole triangle,
5ths of a triangle, 10ths of a triangle, etc. Typography carries specific
rules of weight and case for the client to follow.

St Vincent & The Grenadines. *The visual identity holds when the ensemble or name changes.