What is a Cash Mob?

If you are a Facebook user, you may have seen an exciting event promoted on the social media site called a Cash Mob. The name itself is very intriguing: Cash Mob. It piques your interest, doesn’t it?

Kirsten Guenther

If you are a Facebook user, you may have seen an exciting event promoted on the social media site called a Cash Mob. The name itself is very intriguing: Cash Mob. It piques your interest, doesn’t it?
Cash Mobs are promotional events created to provide a shot in the arm to a designated business. This grassroots campaign organizes a group of people to support a local business. At a specific day and time, “mobsters” show up with cash in hand to support that business by buying its products or services to create an economic stimulus for that business. Social media sites like Facebook provide a platform to promote the event in a way that traditional advertising efforts do not. These sites take “word of mouth” advertising to an entirely new dimension as the consumer reach creates a spider-web approach at such a fast pace that before you know it friends of friends of friends have received the message.
Social media sites connect consumers with a business on a more intimate level, which creates another layer of customer loyalty. This allows the consumer to place a face and a name with local small businesses. By participating in a Cash Mob, customers feel good because they are supporting the local small businesses that are supportive of the community. Local businesses employ your neighbors, pay taxes that support your schools and improve your roads and contribute to local non-profit groups.
There is a Facebook page called “Cheboygan Cash Mob,” which promotes the activity. At this site, you can befriend the page and will be given the details on the date and time of the upcoming mobs. You will also be able to voice your opinion on future cash mob locations.
Please join me in becoming a fan of the Cheboygan Cash Mob Facebook page. Join your friends and neighbors in this fun event which will have the mobbed businesses feeling very appreciated. Get ready to Cash Mob Cheboygan!
Kirsten Guenther is the Downtown Enhancement Administrator for the City of Cheboygan. Kirsten can be reached at kguenther@cheboygan.org.