YouTube megastar Michelle Phan launches new lifestyle network

The 27-year old will mentor other online personalities while cultivating a streamlined vision for the network. Endemol Beyond, under the Endemol Shine umbrella, currently boasts over 500 million monthly views with its Premium Channel Network available across more than 20 platforms. The network launched today stateside and in the UK and plans to roll out into other parts of Europe and Asia later this year.

Endemol Beyond, under the Endemol Shine umbrella, currently boasts over 500 million monthly views with its Premium Channel Network available across more than 20 platforms. Endemol Shine is best known for producing shows like American Idol, The Real Housewives of Atlanta, Man v. Food and more.

“I always had this spark to build a space, a community,” Phan says in one of ICON’s introduction videos. “A community for all of us. This community would be built on infinite possibilities with positive, uplifting stories. Where you can come to be your best self; where you can come to find friends you can lean on.”

Along with its reach on YouTube, ICON will be broadcast via outlets like Roku, Pluto TV, Facebook, Snapchat, Pinterest, Tumblr and Twitter, the latter of which the channel partnered up with to use its Periscope and video functionalities. Read more…