Affiliate marketing has been one of the most effective ways to generate revenue online for well over two decades now. The way affiliate marketing works is simple. You join an affiliate program for a top brand or website, and ever... [article continues]

Foreground promises to simplify advertising and affiliate marketing by connecting advertisers and publishers on both the traditional internet and the rapidly growing decentralized web (Web 3.0) to an open and honest network. The network will allow ...

Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out how to level-up your tradeshow game with today's infographic. Read the full article at MarketingProfs

With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization. Read the full article at MarketingProfs

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. Read the full article at MarketingProfs

Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty program succeeds. Read the full article at MarketingProfs

Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try. Read the full article at MarketingProfs

Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel. Read the full article at MarketingProfs

B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde. Read the full article at MarketingProfs

A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the […]

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising […]

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, […]

For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I […]

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]

You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating. For our own National Cheeseburger Day […]

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced […]