How has Mubi’s SVOD platform developed in recent years, and how do they differentiate themselves from Netflix, Amazon Prime, and locally-oriented specialist platforms? Roderik Smits discusses Mubi’s business model and explains why they are now trying to break in to the distribution business.
Promoting film culture
Mubi started in 2007 as an information-sharing platform which introduced quality auteur films to an online audience of cinephiles.