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Case Studies

Corporate Events

Team building events and staff fun days

Schools

Marlbrook Primary School, Hereford

This will be the third year that we have run the sports activity days at the school.

In year 1 we supplied and operated a synthetic ice rink and quad bike track for 2 days In year 2 we added in archery and a mini ski slope and a second school also took part This year we will be supplying the mini ski slope, quad biking, archery and zorbing over three days.

Please see below some of the photos from last years event

Testimonial

"We have used Base Line for the last two years and they have offered an excellent range of activities which our children and staff look forward to each year, this will be our third event with them.
The team work hard to facilitate large numbers of children and make sure that each one has a safe fun learning experience.
They have such a large range of equipment we are able to offer something new each year to the children as well as keep providing the activities which are always a real hit.
Last year we included Little Dewchurch and this year Holme Lacy will also been joining us.
I would highly recommend Base Line to any other School as we are very happy with the service they provide to us and we look forward to developing our event into the future."

Sue Rees Marlbrook Primary School

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Shopping Centres

Need an increase in footfall?

In 2010 we carried out two sports promotions for the Galleria Shopping Centre in Hatfield. A roller skating rink for the summer 6 week holiday and a real ice skating rink for three weeks in December. The aim was to increase footfall and get more people into the shops

Testimonial

"We tried a roller rink for the first time in the shopping centre as a summer promotion. The event was well received by both our shoppers and our retailers. We found Base Line provided good quality equipment and service and will be (considering partnerships to enhance our customer experiences in the future) looking at using them for our winter ice rink."

Tim Stirling, Centre Director
Galleria Shopping Centre, Hatfield

Town Centres

Worthing Town Centre Initiative

1) Why use BaseLine?

When the Worthing Town Centre Initiative first started looking at Ice Rink providers we needed a company with the experience to deliver us a complete service from planning to installation, maintenance and management. The fact that BaseLine are a sports development company helped to ensure that the health benefits were also promoted and maximized. BaseLine offered the best value for money and met on site to ensure that the quote was accurate for the installation site, rather than additional costs being identified later in the process. While the Ice Rink was on site there was regular communication but BaseLine took full responsibility of managing everything. The managers on site are professional and customers have given nothing but positive comments about their experiences; and locally employed staff were well trained and managed.

Following on from the Ice Rink experience the professional service made it very easy to choose BaseLine for other sports promotion products.

BaseLine provide great customer service, have fantastic knowledge of their products, are professional and offer value for money.

2) Why did you to decide to use one of our mobile sports promotions?

As a Town Centre Manager one of the challenges is to have a busy and vibrant Town Centre and this can be difficult to achieve especially during the winter months. With the gaining popularity of internet shopping and out of town supermarkets the shops themselves are not always enough to make someone visit so an added attraction will encourage people into the Town and rather than just having a shopping trip they have a leisure trip.

3) How did you decide what attraction to use?

The first attraction we used was the ice rink as this was the top priority for the public following when they were consulted. Businesses had also identified the need for a winter event especially something in their quietest month of February. The other consideration when considering what attraction to use is budget and with the public being so keen to have an Ice Rink it helped knowing that much, if not all, of the costs could be recovered from usage. When selecting other attractions we have also looked at the location and what would fit as well as what would make the area feel vibrant and exciting.

4) How did you use sport to develop your aims and objectives

As a Town Centre Partnership we want to encourage people out into the fresh air and sports is a great way of achieving this. We are also a Community Interest Company and so improving the health of the community helps us to demonstrate our Corporate Social Responsibility and this type of activity also helps to reduce anti social behaviour.

5) What were the results of the event ? Did you fulfill your aims and objectives?

44% of those pre-booking on the Ice Rink came from outside Worthing which proves that we were attracting people into the Town. The event gets a lot of publicity for the Town and young people have something to do which keeps them away from anti social behaviour.

The roller rink was well received and the public really enjoyed having something different to do during a school holiday. Parents commented that it helped them to get children away from computers and the TV and take some exercise. The attraction was also popular for spectators and it added vibrancy and colour to the Town Centre.