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Introducing the Econsultancy Case Study Database

Econsultancy has launched a new Case Study Database to help subscribers gain inspiration and validation for their own digital campaigns.

It includes more than 300 in-depth case studies with more being added on a regular basis, giving users access to a valuable source of relevant industry examples.

Each case study includes details of the agencies involved, business objectives, implementation and execution, as well as the results that were achieved.

And there are examples to fit with all areas of digital marketing and ecommerce, including customer experience, mobile, search, social media, data & analytics and content marketing.

The database also has a range of filtering options – including geographic region, topic, industry or sector – so you can drill down to find examples that are most relevant to your business.

Case studies from global brands

The new database includes case studies from some of the world’s most recognisable brands, such as McDonald’s, Sony, ASOS, Fiat and P&G.

For example, subscribers will be able to find out how eBay used new ad units to drive engagement and traffic over Christmas period, or access details of how Samsung partnered with Time Out to generate content and encourage product engagement.

For brand marketers, the Case Study Database will enable them to:

Validate new ideas and justify investments using concrete examples of success.

Source examples for presentations and proposals.

Benchmark your performance against the competition.

Drive innovation and take inspiration from a large range of examples of digital excellence.

Agencies and vendors will also find the database to be a valuable resource, allowing them to share their company’s own successes and promote their brand to the digital community, thereby impressing potential clients with independent examples of their work.

Recommended

As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.

Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology?

All this in a tone of voice that has been described as both ‘helpful’ and ‘not too rambling’.

Just a cursory glance around the internet and indeed our own blog, throws up a lot of phrases and acronyms surrounding the term iBeacons (NFC, BLE… iBeacons).

Let’s have a little wade through the jargon. Bear with me, I’ll try and do this as logically as possible.

Yes it’s all very easy to mock the ageing rock-star for thinking he can enter the world of digital music entrepreneurship at the age of 68, but he may just be on to something.

PonoMusic was founded by Neil Young in 2011. It’s both a purpose-built portable digital music player and download service. Its goal is to provide the best listening experience possible when it comes to digital music.

This may seem like the mission statement of every manufacturer of MP3 players or music download services that has ever been but Pono has some fairly major unique selling points that may mean this is more than just a Howard Hughes style folly.

UK digital agencies are predicting year-on-year revenue growth of 30% for 2014, according to a new survey from Econsultancy.

This bullish forecast represents an average taken from 322 digital agencies, and compares to a figure of 26% when the survey was previously carried out in 2011.

Just 10% of agencies that responded to this year’s survey expect their business to remain flat, while around a quarter (24%) predict that their revenue will grow by 50% or more.

The findings come from Econsultancy’s fifth Digital Agency Rate Card Survey, which gives an insight into what UK digital agencies charge for different types of skills and levels of seniority, and investigates how and why rates may vary, for example by size of company.

April 1st 201412:53

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