Forty years since he started his business, Giorgio Armani has his place assured in popular culture. The designer’s fashion empire spans from couture to contemporary basics - including the younger diffusion line Emporio. Crafted from a comfortable cotton-blend in a sophisticated and classic indigo color, these high-rise straight-leg jeans are a versatile addition to any well-edited wardrobe. They also feature a waistband with belt loops, a button and zip fly and a five pocket design.

Forty years since he started his business, Giorgio Armani has his place assured in popular culture. The designer’s fashion empire spans from couture to contemporary basics - including the younger diffusion line Emporio. Crafted from a comfortable cotton-blend in an artfully faded indigo hue, these mid-rise skinny jeans are a versatile addition to any well-edited wardrobe. Blending the classic five pocket construction with fashion-forward distressed and ripped detailing, this easy-cool pair is finished with subtly frayed cuffs, a silver-tone logo plaque and a branded patch to the rear.

The name Giorgio Armani needs little introduction and the designer’s diffusion line Emporio is characterised by the same understated elegance and luxury we’ve come to expect from the much-revered luxury Italian house. A contemporary collection with a strong focus on functionality, Emporio Armani SS18 combines traditional standards of production without the formality of the main line. These blue cotton-linen blend J90 straight jeans from Emporio Armani feature a button and zip fly, belt loops, a five pocket design, a faded effect and a cropped length.