Pixonic CMO on how influencer marketing stacks up to UA campaigns through Facebook and Google

February 23, 2018

While getting used to YouTube Influencer marketing when we tested it first several times, we had to experiment a lot and act intuitively. Thanks to that we learned, for example, that non-gaming channels can perform better for developers than gamer-oriented ones. What else our marketers have discovered? Read our CMO’s interview on PocketGamer.