Professional Certification based on ISO 20671

COURSE DESCRIPTION

As continual professional development program, we offer Professional Certification based on ISO 20671 Brand Evaluation Standard. This study program is designed to help individuals as well as companies to understand, manage and implement the main concepts of Brand Management and Brand Evaluation.

CERTIFICATION

Certification is issued by the European Brand Institute in cooperation with ISO council for ISO 20671 Brand Evaluation Standard

LEARNING OUTCOMES

After completing the course, the student should be able to:

Explain the importance of Brand Management, innovation and creativity in the modern workplace.

Describe a range of Brand management styles and approaches, and their effect on creativity and innovation.

Assess the benefits of Brand Evaluation in various management styles and approaches, and use the ones that are best suited to particular organizational situations.

Assess the benefits, disadvantages and risks of Brand Evaluation innovation and decision making.

Analyze the evolution of Brand management and Brand evaluation.

Evaluate the Brand development business case for quality and the management concept.

Describe the role of standards and regulations as well as quality processes in the Brand Management Quality System.