Digital
transformation has been an industry buzzword for some time now but there is a
sense amongst firms that the focus needs to shift away from technology and
towards the customer. Financial institutions have traditionally struggled with
innovation and transformation and are now looking to develop seamless customer
journeys complimented by new technologies.

This Marcus
evans conference will provide delegates with practical examples of how leading
financial firms are taking digital transformation beyond discussion and ideas,
and implementing true change in their organisation. Detailed practical case
studies will allow participants to see step by step how they can leverage
digital transformation to deliver a better customer experience in the new
environment. Breakout sessions and discussion groups with leading industry
experts will see delegates debating how to develop the mindset and culture
required to ensure their digital transformation efforts are truly effective.