Your Noon Briefing: Student advertising awards, marketing survey, etc

BEGINS an announcement from the Institute of Practitioners in Advertising: “IPA chair for Scotland, Brian Coane, in association with Skills Development Scotland and leading Scottish advertising agencies, has launched the IPA Scotland Student Advertising Awards today.

“It forms part of his agenda to assert the value of advertising to Scottish society and business.

“The awards are seeking creatively-minded students looking to start their careers in advertising to produce a campaign to save the planet, for which they could win paid placements within top advertising agencies in Scotland.”

THE Drum media and marketing magazine is reporting that a survey it recently conducted has found that almost a third (30 per cent) of marketers “have experienced discrimination in the workplace during their career”.

Says the magazine: “The Drum’s first survey on diversity polled over 750 individuals to establish the levels of diversity across the marketing industries and gain insight into pressing issues such as ethnic diversity, gender equality, LGBT representation and inclusion in the workplace.

“Of those who have experienced discrimination, 36 per cent did not report the issue to their employer and a third (33 per cent) found their employer’s response unsatisfactory. Meanwhile, 15 per cent of all respondents did not believe their current workplace is a supportive place for them as an individual.”

AND congratulations to The Drum. As it reports, here: “The Drum has been named Media Brand of the Year at the PPA’s Independent Publisher Awards, with the title’s The Drum Live event also scooping the Event of the Year award.

“Taking place annually, the Independent Publisher Conference and Awards celebrate the success of standalone titles with a turnover of under £10m.

“The Drum Live, which was this year expanded into Do it Day, saw the editorial team pull together an issue of the magazine in just one day with the help of delegates.”

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JOURNALISTS as mediators? The idea is being explored by a local freelance reporter, who found his thoughts being partly echoed in a conference that he attended last week in Musselburgh.

Tristan Stewart-Robertson writes (here): “Journalism has to change – this is something I’ve argued for years and tried to put into practice since launching [the website] Tomorrow.

“One of those changes is in the way we react to stories of conflict in the community. Sometimes we report on the fights, sometimes we ignore arguing neighbours. But instead, what we could do, is be mediators.

“Huh? Reporters solving disputes? That usually gets a chuckle. But it is no great stretch of the imagination because we do it all the time.”

The conference he attended was Mediate 2015.

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SAYS the broadcasting regulators, Ofcom: “TV viewers in the UK appear to be the most technologically-advanced of European nations, as the growing trend for time-shifted viewing offers an end to the traditional battle for the remote control this Christmas.”

SEEN anything you think readers of www.allmediascotland.com should be made aware of? Then just send the weblink to here and we’ll do the rest. All suggestions gratefully received. We’re back at noon tomorrow.