money bomb

An intense grassroots online fundraising effort over a brief fixed time period to support a candidate for election.

The term was first applied to a fundraising effort on behalf of the 2008 presidential campaign of Rep. Ron Paul (R-TX) which the San Jose Mercury News described at the time as “a one-day fundraising frenzy”.

Political consultant Ed Rollins described the effectiveness of Paul’s money bomb to the Washington Post: “I’ll tell you, I’ve been in politics for 40 years, and these days everything I’ve learned about politics is totally irrelevant because there’s this uncontrollable thing like the Internet. Washington insiders don’t know what to make of it.”