About Me

I practice the black art of branding and soft science of value proposition design.

I see myself as a kind of teacher, coach, and collaborator with a mission to make people, places, things, and ideas more meaningful and more valuable. A strong brand strategy provides an individual or organization with confidence, focus, and clarity. You are able to make better decisions faster, reduce unnecessary expenditures, and improve personal, employee, and customer satisfaction.

I focus on knowledge transfer because I love watching people's eyes light up when they understand the power of the ideas I'm sharing and I get great satisfaction developing their ability to adapt and apply these ideas to their situational problems and opportunities.

Subscribe to my (very infrequent) newsletter for new ideas and practical suggestions to better understand and improve your own purpose, meaning, message, and value.

DF (Duane) Hobbs

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