Spread over four floors and 82,000 square feet, Primark’s conversion involved the merging of three landmark buildings to create one store. Each section of the interior is connected by a prominent, dark staircase and wide aisles to accommodate crowds.

“The way the ceiling and lighting are designed is the most successful at helping guide shoppers with a wayfinding system,” says judge Brent Hodge of Brent Hodge Design (Cincinnati).

In addition to commissioning a graffiti artist to distress a London Underground-inspired “tube train” used as a fixture in womenswear, Dalziel and Pow created bespoke maps listing additional Primark locations and landmarks nearby, with downloadable directions via QR codes, directing customers to the nearest open store.