JET8 ICO Review and J8T Token Analysis

Connecting megabrands and consumers through influencers.

UPDATE: In response to a number of issues regarding the Jet8 ICO, we have downgraded our original rating from 86% to 71%. During the ICO, public sale participants received their tokens before the ICO itself was completed. Subsequently, public sale participants began selling immediately on IDEX, even before presale participants had received their tokens. Jet8 was forced to close the ICO early as a result. The consequences of this mishap damaged the community support of the project and have left many participants requesting a better channel for communication be set up with the team to address remaining questions and concerns.

JET8 ICO Overview

The JET8 ICO team have positioned themselves to meet a growing trend in the digital marketing space. Brands are increasingly taking advantage of influencer marketing to increase profits and the number of campaigns is rising. The relationship dynamics between brands and their influencers is already evolving- “always-on” relationships are becoming increasingly common. Deeper relationships are mutually beneficial; brands achieve higher levels of reach and influencers receive better rewards.

That said, at present the availability of tools for brands to launch campaigns via social influencers is limited. Companies can either engage with individual celebrity influencers, which have proven to be less effective than “micro-influencers”, or hire a non-transparent advertising company to launch their campaign. At present, both options present a number of disadvantages and would benefit dramatically from both the scalability and transparency that decentralization can bring to the industry.

NOTE: Since publishing this review, our Founder, Han Kao, has been invited by the JET8 team to put his knowledge of the crypto space and regional market expertise to use in an advisory capacity for the JET8 ICO. As we are committed to maintaining the highest level of transparency possible, we would like to disclose this development to our readers.

JET8 ICO Value Proposition

JET8 is a democratized/decentralized engagement network (DEN) designed to scale an ecosystem around the deepening relationship between brands and influencers. The JET8 ICO offers companies access to an existing user base of influencers to share branded content across social media.The Fotoku app, available on Android and iOS, is used by influencers to add branded stickers to selfies, which are then uploaded to social media platforms like Instagram, Facebook etc.

With the offchain app, influencers are rewarded with JETpoints based on the amount of likes, comments and shares their post receives. JETpoints can be redeemed for products from the brands users promote. Within JET8’s decentralized ecosystem, influencers will instead have the freedom to choose how they redeem their currency; whether directly on consumer products or by trading on an exchange, the decision will be theirs.

For advertisers, the JET8 platform provides an advanced analytics dashboard that is trustless. The JET8 dashboard allows advertisers to monitor engagement and campaign success and to accurately gauge demographic responses to branding choices. JET8’s decentralized platform also addresses the issue of fraud head on, which is a growing issue in the advertising industry. With the high levels of fraud among advertising agencies demands for new ways to implement transparency have been made my brands.

By moving their analytics platform to the blockchain, JET8 aims to create a trustless ecosystem so brands know exactly what they are getting in return for their advertising dollars.

At the core of this ecosystem is the JET8 token (J8T), an ERC-20 token. The token is the sole means of value exchange within the JET8 ecosystem. Advertisers must purchase J8T to reward influencers for successful participation in a campaign. A JET8 wallet will be available, which will also enable usage with both online and offline retailers such as 7/11, Alfamart, Circle K and ShopRite, where JETpoints are currently redeemable in Singapore and throughout Southeast Asia.

As the existing JET8 platform transitions to a decentralized version, the ecosystem will adopt J8T as the sole means of transacting, giving it an immediate use utility amongst millions of users.

As the ecosystem grows, JET8 intend to widen the redeemability of J8T tokens beyond consumer goods to services, utilities and even charitable projects. The JET8 ecosystem will be open, so that 3rd party service providers, retailers or other apps can easily integrate with it. In this manner, a decentralized and democratized system of engagement can scale in an organic way. Ultimately, JET8 aim to make the J8T token a global currency for managing relationships between brands, influencers, audiences and retailers.

JET8 ICO Team & Advisors

Victor Zabrockis is the Founder and CEO of JET8. He is a software architect and mobile engagement expert with a solid track record in the field of digital experience creation since 1999. In the past 3 years, Victor has taken that experience and applied it to building the JET8 network.

Joshua Thomson is also a Founder and Chief Strategy Officer of JET8. Joshua’s experience in the businessworld is impressive. His background includes the successful founding of his own boutique marketing agency and a position with FC Barcelona as Director of International Business.

Mike Allen is a Founder and Chief Commercial Officer of JET8. With 20 years of experience in media behind him, his previous successes include managing Titan Media, part of the Naspers Group, for 7 years in China.

Chief Marketing Officer Shannon Cullum has been in communications for almost 25 years. He spent 9 years as CEO with several multinational agencies and has worked with A-list brands like Unilever, Coca Cola and Google.

Santiago Corrales is the Chief Technology Officer of the project. He has 5 years previous experience as a CTO. Prior to that, he spent 3+ years as a programmer. The JET8 ICO has a number of high-profile advisors backing the project. Below are some, but not all of the key figures.

Jeff Seah was formerly with Mindshare as regional lead for Malaysia, Indonesia and Singapore and also served as CEO of Mindshare Singapore. Mindshare is one of the largest media and marketing agencies in the world. He is particularly interested in Jet8’s potential to bring more transparency to the advertising industry. Dick van Motman is the CEO of Dentsu Aegis Network, another global digital marketing and media company. He brings with him a wealth of knowledge and connections as a leader in the advertising industry.

Roger Lim is an experienced angel and blockchain investor, serving as director of the Qlink Foundation. He is also an advisor for Bluzelle, SelfKey, TheKey, and Coinfi. Roger has a consistent track record of leading and advising successful ICOs.

JET8 ICO Strengths and Opportunities

Products like JET8 with an existing user base and partnerships always bring a higher degree of confidence to the table when it comes to making an investment. JET8 has been in existence since 2014, with offices in Singapore, Jakarta, Manila, Ho Chi Minh City, Barcelona and Cape Town.

They have run successful campaigns for Fortune 500 companies, including Unilever, Coca-Cola, Nestle and the Heinz Company among others. One example of a successful campaign they ran for Unilever can be viewed here.

According to their whitepaper, JET8 has 2 million monthly active users who can reach 400 million social media accounts. Of particular note is that unlike many token sales, one J8T will at a minimum have a value of $0.10 worth of goods on the JET8 platform from the outset. Value is built into the token immediately by its utility within the ecosystem.

When evaluating the improvements to the JET8 business model achieved by decentralization, we can break it down from the point of view of influencers and advertisers. For the influencers, their participation in campaigns is rewarded in a more democratic manner. Instead of receiving a currency that is restricted to redeeming products of the brand they promote, influencers can utilize their J8T however they like.

The incentive to participate in campaigns increases when presented with a reward that is redeemable irrespective of brand and even tradeable on exchanges. Loyalty to promoting the brand increases as influencers are given more freedom to redeem their reward as they choose. Users will build a relationship with the brand they earn from, even if they choose to purchase other products.

This new relationship between brand and influencer promotes scaling of the ecosystem – more influencers will participate in campaigns for the chance to earn J8T. As higher numbers of influencers participate, a broader cross section of consumers is reached with each campaign. With the expanded reach and scale of a decentralized network, advertisers can achieve improved ROIs, obtain more valuable and transparent data and better engagement results.

Because JET8 already has a solid track record with top brands, segueing into the new decentralized ecosystem is a much more realistic prospect than starting from null.

JET8 ICO Weaknesses and Threats

Following the uptrend in brands utilizing influencers for promotional campaigns, both blockchain projects and offchain companies are vying for a place in the market. As this space is still very much in its nascent stages, JET8 aren’t up against any major players with a dominant market share. In fact, the number of influencers using their platform puts JET8 ahead of the game compared to other players.

In addition, JET8’s focus on the Southeast Asian market has given them their own region to grow in, where social media usage is growing rapidly. Still, the relatively new status of the influencer marketing industry means uncertainty still abounds and anything can happen.

JET8’s plan for full-scale blockchain integration with their platform is still a little ways off. As for product development, we always prefer to see more progress with the actual onchain architecture closer to ICO time. Still, with an existing product and functional platform for advertisers, their ability to deliver has been reliably demonstrated.

The Verdict on JET8 ICO

The JET8 ICO brings together a successful product with an experienced team and innovative vision. Close relationships with Fortune 500 companies that have already launched campaigns on the platform and an existing ecosystem suggest a bright future for the JET8 token. The questions that remain at this point are an onchain product and the unpredictable nature of this burgeoning industry.

Taking all these factors into consideration, we’ve decided to place a medium bet on the JET8 ICO.

Learn more about the JET8 ICO from their Telegram Community by clicking here.

JET8 ICO Review Scores

Summary

JET8 has a very substantial user base in a market that is ripe for blockchain disruption. In addition to a well-seasoned team and a growth market, the ICO offers immediate token value of $0.10 in physical goods available. This unusual value proposition may serve as a model for others in the future, and demonstrates genuine vision. We like the potential here.

Founding Team7.2

Product8.1

Token Utility9.4

Market7.4

Competition8.3

Timing9.4

Progress To Date7.6

Community Support & Hype3.5

Price & Token Distribution6.9

Communication3.5

Upsides

Innovative concept that could be a game-changer; influencers are key to brand succcess today

About Our Methodology

The team at Crypto Briefing analyzes an ICO against ten criteria, as shown above.

These criteria are not, however, weighted evenly – our proprietary rating system attributes different degrees of importance to each of the criteria, based on our experience of how directly they can lead to the success of the ICO in question, and its token investors.

As always, please be careful when investing in Initial Coin Offerings (ICOs) as they can be highly speculative and offer few – if any – guarantees. It is sound practice to never invest more than you can afford to lose.

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Poor quality, weak, or inexperienced leadership can doom a project from the outset. Advisors who serve only to pad their own resumes and who have ill-defined roles can be concerning. But great leadership, with relevant industry experience and contacts, can make the difference between a successful and profitable ICO, and a flub.

If you don’t have a team willing and able to build the thing, it won’t matter who is at the helm. Good talent is hard to find. Developer profiles should be scrutinized to ensure that they have a proven history of working in a field where they should be able to succeed.

What is the technology behind this ICO, what product are they creating, and is it new, innovative, different – and needed?

The IOTA project is a spectacular example of engineers run amok. The technology described or in use must be maintainable, achievable, and realistic, otherwise the risk of it never coming into existence is incredibly high.

Tokens which have no actual use case are probably the worst off, although speculation can still make them have some form of value.

The best tokens we review are the ones that have a forced use case – you must have this token to play in some game that you will probably desire to play in. The very best utility tokens are the ones which put the token holder in the position of supplying tokens to businesses who would be able to effectively make use of the platforms in question.

There doesn’t have to be a market in order for an ICO to score well in this category – but if it intends to create one, the argument has to be extremely compelling.

If there is an existing market, questions here involve whether it is ripe for disruption, whether the technology enables something better, cheaper, or faster (for example) than existing solutions, and whether the market is historically amenable to new ideas.

Most ideas have several implementations. If there are others in the same field, the analyst needs to ensure that the others don’t have obvious advantages over the company in question.

Moreover, this is the place where the analyst should identify any potential weaknesses in the company’s position moving forward. For instance, a fundamental weakness in the STORJ system is that the token is not required for purchasing storage.

With many ICO ideas, the timing may be too late or too early. It’s important for the analyst to consider how much demand there is for the product in question. While the IPO boom funded a lot of great ideas that eventually did come to fruition, a good analyst would recognize when an idea is too early, too late, or just right.

Some of the least compelling ICO propositions are those that claim their founders will achieve some far-off goal, sometime in the future, just so long as they have your cash with which to do it.

More interesting (usually) is the ICO that seeks to further some progress along the path to success, and which has a clearly-identified roadmap with achievable and reasonable milestones along the way. Founders who are already partially-invested in their products are generally more invested in their futures.

Having a strong community is one of the fundamental building blocks of any strong blockchain project. It is important that the project demonstrates early on that it is able to generate and build a strong and empowered support base.

The ICO marketplace is becoming more crowded and more competitive. While in the past it was enough to merely announce an offering, today’s successful ICO’s work hard to build awareness and excitement around their offering.

One of the biggest factors weighing any analysis is price. The lower the price the more there is to gain. But too low of a price may result in an under capitalized project. It is therefore important to evaluate price relative to the individual project, its maturity and the market it is going after.

The total supply of tokens should also be justified by the needs of the project. Issuing a billion tokens for no reason will do nobody any good.

Our analysts employ a proprietary weighting system when evaluating and reporting on cryptocurrency Initial Coin Offerings. These consensus-weighted scores are then translated into a score from 1-100, and the final rating is an algorithmically-generated average of these post-weighted scores.

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