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About this class

Building new products is filled with uncertainty. Lean startup presents a framework to navigate that uncertainty to learn what works, and what needs to change if you want your product to get traction. In this class, you’ll not only learn about lean startup and the methods that come with it, you’ll also be able to start applying new strategies that prioritize learning and doing the right things at the right times as you create successful new products and brands.

Takeaways

A tactical understanding of the lean startup methodology and how it can be used to drive new product success

The most prevalent fallacies that subvert talented people and lead to failed products

An understanding of what to focus on and when to focus on it (i.e. don’t focus on marketing before you’ve proven your product, etc)

Different experiment types from idea/opportunity analysis through marketing copy and channel testing.

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