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Brands & Branding 2017

It was in the early nineties that the concept of brands as commercial assets really began to move into mainstream marketing thinking.

Brands & Branding in South Africa was launched in response to the increasing need for credible insights, methodologies and branding metrics, as well as brand profiles and case studies from South Africa’s most successful brands, with supporting articles and research.

The attention-grabbing new edition of Brands & Branding in SA has brilliant plumage and is jam-packed with insights, research, trends and case studies for brand marketing and advertising professionals, tertiary education and all those in need of inspiration and direction to help achieve their brand’s potential.

As in previous editions it features topical and instructive articles from many highly regarded local and international authors, including David Blyth, Dr Thomas Oosthuizen, Nigel Hollis, Andy Rice, Dr Carla Enslin and Jeremy Sampson, together with a line-up of leading brands from Samsung, Sanlam, Vodacom, Huletts, Liberty and Absa, to Nedbank, Cell C, Nando’s and Momentum: plus local and global brand surveys, giving a comprehensive picture of today’s branding world.

Presented in a 176-page Ogilvy designed colourful book that will have an extended presence in years rather than seconds, and be a pleasure to pick up and explore anytime you want to unscramble your digital brain.

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Past Articles Archive

A former New York Times editor recently wrote a full-page article for Forbes magazine advocating “variable pricing” for art museums.
“Art institution directors should start thinking like airline yield managers,” was ...

Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, ...

The valuation process is fundamental to learning the new language of marketing.
A colleague in the South African branding community once criticised me in print. It was at the time when accountants were starting to understand the value of ...

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South African Brand Heritage

From Groot Constantia to Google: 1865 to 2010 - a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.

"...the influence that brands exert on consumer behaviour means they have also become part of the social history of the times, reflecting the fashion, art, literature, technology, health, sport and social norms of the day..." - Publisher Ken Preston