Because of the technological advances and the constant technological development, but also the new generation called Generation z or Generation 2020, this paper will analyze and study the use of digital storytelling on social networks on the example of tourist destinations. The use of storytelling on social networks will be based on eight selected Croatian destination management companies - Gulliver travel d.o.o., Uniline d.o.o., Etno Art travel, Huck Finn Adventure Travel d.o.o., Globtour Event, Eklata d.o.o., Secret Dalmatia and Travelana d.o.o. Analyzing content from websites and user profiles of selected destination management companies on social networks, this paper will determine the influence of storytelling and its aspects. With the comparative method the use of storytelling on social networks will be compared in each selected destination management company. Based on the selected destination management companies, it was found that they use mostly digital marketing and only a few of them use also digital storytelling.