Former Apple engineer pushes wearables to the next level with Moov

The Jawbone UP24 is the best fitness tracker on the market right now, hands down. The design is great, it’s accurate, the accompanying software is terrific and so far the battery hasn’t gone bad. What the UP24 is not, however, is a game-changer that shows us the future of wearables and fitness tracking. UP24, like most competing solutions, is passive. It tracks your movements and then shows you historical data. But what if there was a solution that doesn’t just show you what you have done, but also tells you what you should do.

Moov looks to become the first device to do that effectively, and it gives us a glimpse of the exciting things to come from the wearables market.

Co-founded by former Apple engineer and Halo developer Nikola Hu alongside Meng Li and Tony Yuan, the Moov is a solution that adds artificial intelligence and gamification to fitness tracking.

Billed as a “Siri for sweat,” Moov acts as a coach, monitoring your movements, critiquing them, and giving you advice on how to improve your workout. But it’s not just for workouts — Moov can be attached to a wide range of things to help people improve themselves. In one example, a Moov user attaches the device to his golf club and gets advice on how to improve his swing.

There is also an AI aspect to Moov, which is a small waterproof disc that attaches to a band and can be worn on the wrist, ankle or elsewhere.

It monitors your movements and progress over time, communicates with a connected iPhone app, and constantly gives new advice to help you improve. Even from day 1, however, Moov can have a dramatic impact on workouts. Another use case shows a runner attaching Moov to her ankle as learning almost immediately that there are dangerous imperfections in her stride.

“We designed Moov to end the era of the bullsh*t workout, which is what millions of Americans engage in every day, good intentions but inaccurate and injury-inducing actions and poor form,” company co-founder Meng Li said. “Moov aims to end those experiences and make exercise worth your time and effort.”

Now for the bad news: Moov doesn’t actually exist yet, at least not for consumers.

The new company is looking to crowdfund $40,000 in order to make Moov a reality and ship the first batch of devices this coming summer. Those interested in being among the first to own Moov can preorder the devices for $59 each, or two for $99. Moov is also offering a discount of $5 per referral that leads to a purchase.

When the Moov launches later this year, it will retail for $120.

Preorders are open beginning immediately on the Moov website, which is linked down in our source section. A video highlighting various exciting Moov use cases is embedded below.