She pointed out that lodging establishments are 70 percent empty in the winter and 20 percent empty during the summer months.

Part of the chamber’s aggressive plan is to shore up the shoulder season, during marginal occupancy months, and to help fill in midweek stays during July and August.

The new plan includes all forms of media advertising — broadcast, print and Internet advertising and website development.

Nevsimal pointed out that this year’s aggressive promotion of the Colorama Festival showed attendance and revenue increased of 27 percent. A Harvest Festival is being planned for Sept. 14, a new festival this year.

Nevsimal will be making similar presentations to the Grand Coulee and Coulee Dam councils so they can get their participating contributions in their 2014 budgets.