Josiah Wedgwood

Josiah
Wedgwood
Josiah Wedgwood
became the 18th century's most famous potter through innovative, artistic products and a lean production system. But what really differentiated Wedgwood was his brilliant marketing strategy. Centuries before
Arnold
Schwarzenegger
Arnold Schwarzenegger
got into his first Hummer, Wedgwood understood the value of celebrity endorsements. Once his wares started being used by
Queen
Charlotte
Queen Charlotte
, Wedgwood exploited his status as "Potter to Her Majesty" by increasing prices for the nobility. His efficient manufacturing methods allowed him to then lower his prices for middle class clientele. Despite their attainability, the artistry of Wedgwood's products guaranteed that they were still coveted by the wealthy.