Category Archives: Dodge Dart

New car buyers can be overprotective of their new cars. We’ve all known someone who was like this, that didn’t even want their friends to touch their new car. Well Dodge is taking this idea to a new level with an advertising campaign for the 2014 Dodge Dart called Don’t Touch My Dart.

The commercials feature comedians/actors Craig Robinson and Jake Johnson, but rather than us try to explain them to you… Just watch for yourself below.

While the humor appeal is obvious and works, you also get to see some of the most popular features of the 2014 Dart on display as well. In our personal favorite of the three commercials, Johnson is able to “voice touch” the inside of the Dart when Robinson answers his call at the touch of a screen – 8.4-inch UConnect Touch Screen that is.

“For the youthful mindset that is our Dart target, we will share fun and engaging stories about a highly protective Dart owner and the untouchable status of his prized possession, his beautiful new Dart,” Olivier Francois, Chief Marketing Officer, Chrysler Group LLC said in a Chrysler press release. “Throughout each chapter in the story the audience will learn about Dart’s key product advantages and innovative features. At the end of the day our objective is to educate, drive awareness and ultimately support sales. Craig (Robinson) and Jake (Johnson) deliver that while maintaining the essence of the Dodge brand spirit, character and full-of-life attitude.”

This marks the sixth time that the IIHS has recognized the Dodge Avenger and Chrysler 200, which both offer all of their available safety features as standard equipment. While the Dodge Dart can’t make the same claim, as it’s still a relatively new entry to the market, it has still managed to make the list every year it’s been on the market—and if you don’t put much stock in the IIHS’s testing, it also got a 5-star safety rating from the National Highway Traffic Safety Administration to boot.

To earn a Top Safety Pick badge, all three vehicles had to achieve the best possible rating of “good” in the moderate-overlap frontal crash test, the side impact test, the roof strength test, and the whiplash test. They also had to earn at least “acceptable” ratings in the new small-overlap front crash test.