This has been a ‘taster’ workshop of some of the approaches that the authors use in supporting students along their innovation journey. The tasks in the workshop included the initial ideation process in identifying a ‘Blue Ocean’ opportunity for a club in London, UK, followed by an investigative approach to managing some of the practical elements of creating a business as part of ideation process. The workshop concluded with a reflection on where issues arise for university students in this process considering very practical challenges such as numbers, promotion and revenue. The workshop concluded with the participants exploring ways in which lecturers can support their students in overcoming those challenges as they progress through the ideation stage of the innovation process.