Hi there, my name is Sarah. I am a book designer and editor who believes that it’s crucial for designers to be interested in content. Language is a big part of what we do: structuring words and images on a page in order for them to work together. As my two passions are design and language, I combine the two and more: for me, structuring the content and curating images is as important (and fun) as creating layouts and setting type. Graphic designer Astrid Stavro worded this very poignantly: ‘The content makes the design – we don’t impose a design on the content, the content tells us what it wants to look like.’

I always aim to approach projects holistically by providing overarching guidance from the conceptual and research phase, over curation and editing, to design and production. I have a clean and pragmatic sense of aesthetics, and I always try to adhere to the principles ‘less is more’ and ‘form follows function’.