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Contest summary

Leadership Coaching - I work with leaders who have put their health, personal and family lives at risk for the sake of their careers to help them find more balanced fulfilled lives. I am a certified Life Coach who is committed to having people more connected to their lives.

Target Audience

The logo will be used on my business cards, letter head, brochures etc. It will be for individuals who may be interested in my services, or for organizations wanting to hire me to work with their leaders.

What our logo should communicate

smooth, flowing, ease

Our Tagline

Getting you through the rough water

First impressions on our logo should be

wow - taken a-bake not in a shocking way, but in a way that intrigues, yet calms them

We want this in our logo

I would like it to say Silver River Coaching, and maybe have the vague image of a river. I really like the swirl in my current business card.

I am not opposed to seeing what SRC would look like either versus the whole words spelled out.

Additional comments for the designers

I've attached a picture of the window decal on my vehicle and my business card that I've ordered in the past. I like the black/white/silver theme, but am finding it way too dark with the black background and don't want a square logo. I want some thing I can put easily onto marketing material. I would love to see a hint of other color as well, maybe blue or green.

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.

Letterform Mark

A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.