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However, dieting is a huge money-making business - in fact, it’s a $40 billion industry that continues to escalate. Those who are overweight are often so desperate to lose the pounds that they’ll try just about anything. But weight loss isn’t easy and people often look for a quick fix, rather than putting effort into losing weight and keeping it off for good. Did you know that a whopping 64% of all Americans are overweight? That means they have a BMI greater than 30. Furthermore, 27% of Americans are considered obese. Therefore, it’s not surprising that over 50 million Americans go on a diet each year; but sadly, most of these optimistic dieters fall off the wagon within the first couple of weeks.

When it comes to dieting, we also know how confusing and complicated most of the scientific jargon can be. Unless you have a background in science, a lot of this information doesn’t make much sense. With over 4,000 books available on diets and weight loss it can be tricky to decipher the real from the hype - here, we’ll try to simplify the terms and lay them out as clearly as possible.

The subjects of weight loss and dieting have long been considered newsworthy, with stories on new weight loss diets continuing to make the headlines. In particular, celebrity weight loss has become an increasingly popular topic in entertainment news - but it’s important to remember that you can’t always believe the new-diet hype. In this site, we’re going to try to provide an unbiased opinion about what you can do to safely lose weight and keep if off.

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