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Ben Fennell

Job

Company

Work Telephone

Address

E-mail

Career highlights

My first year as chief executive in Asia: new markets, new brands, new clients and new management team. Energising and scary in equal measure.

Favourite TV programme

The X Factor, Cheryl and I have a connection.

Newspaper

Mail on Sunday, of course.

Magazine

The Week.

Website

BBC Sport.

Favourite recent marketing campaign

Our latest Barnardo's campaign, powerful in every channel.

Favourite brand

Banyan Tree, awesome Asian holidays.

Your social media stats?

n/a.

What’s your concession to the recession?

Banyan Tree holidays.

Who would play you in a movie?

My father, better looking, better actor, better dancer.

Party trick

I can do a pretty quick pint.

Hobbies

Cooking and playing any form of sport with my kids.

What gadget do you think should be invented?

Star Trek-type Teleporter, my commute doesn't get any better.

You’ve got one last Tweet before you die. What do you Tweet?

\"Bummer, I've got so much more to do.\"

Lowdown

2009 will go down as the hardest year in Fennell's career. Not only has the agency been dogged by talk that its big accounts are about to walk, but some significant cuts in client spend also led to the agency making 40 staff redundant. As the driver behind major structural change at the agency, Fennell's hands-on bosses will have now have their eyes firmly on the effect his ideas are having on the bottom line. Few doubt he's up to the challenge.