Bel-Ray adds Parts Europe to its distribution

Bel-Ray Co. Inc., a leading U.S.-based lubrication manufacturing company, is partnering with Parts Europe for distribution of Bel-Ray’s powersports line in key European markets, Bel-Ray announced in a press release.

To augment Bel-Ray’s current distribution channels throughout Europe, Parts Europe will initially distribute into France, Germany, Italy, Ireland, Poland, Spain and the United Kingdom, with other countries to follow. Bel-Ray has been sold throughout Europe for more than 30 years.

“Our company has been a distributor of Bel-Ray in the United States for many years and it gives us great pleasure to be able to add this quality brand to our Parts Europe roster,” Fred Fox of Parts Europe said in a press release. “Bel-Ray is an industry leader worldwide, and we are proud to be associated with them.”

Bel-Ray’s chief operating officer, Jennifer Liquori, said the company has “a long and sustained market presence in Europe, largely based on brand integrity and innovative product technology. As the first premium brand to have launched in Europe, we are excited to work with a similarly innovative company, like Parts Europe who has also taken a market leading position in Europe.”

Bel-Ray’s complete line of powersports lubricants will be found in the Parts Europe warehouse beginning April 15.