On My Radar: Everlane

These last few weeks I’ve been working with many of my personal styling clients to put together customized Spring/Summer ’17 shopping lists.

(What can I say!? I have a fun job.)

If you’ve ever worked with me, you’ll generally find me recommending a style ratio of: 80% classic staples and 20% seasonal trends. While the trendy, bright spring summer pieces are super fun and can be relatively inexpensive, they’re fleeting and will be in a donation or consignment bag in a season or two. It’s those classic staples that stick around for the long haul.

One of my favorite retail resources for anything classic, timeless and well-made is EVERLANE. I’ve mentioned this online retailer quite a few times over the years — their LOAFERS are amazing! — but I wanted to spend a bit more time talking about why EVERLANE is so different from other brands and why I encourage you to check them out.

In the business of fashion, the brands you know and love are generally subject to a rather long outsourced supply chain of events beginning at the design table and ending at the store hanger. As the article or clothing makes its way down this chain, there is a mark-up at every level. By the time that article of clothing ends up in your closet, that piece has been marked up an average of 8x!

It is a business, after all.

EVERLANE completely turns this supply chain on its head by providing complete transparency in its pricing vs. true cost. The company also has direct control of its manufacturing and distribution. Since EVERLANE is an online-only, direct-to-consumer retailer the middle man (boutiques, department stores, etc.) are taken out of the equation to keep prices even lower.