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Stuart Chapman

From a background in architecture, Stuart turned his attention from design to design strategy at The Big Picture. His work there has influenced the direction of many of the world’s most recognisable and prestigious brands, and his written commentaries on the world of design have been featured in newspapers such as The Guardian & The Times and design websites including Popsop & CreativeBloq.

There’s a curious movement happening in brand design at the moment. When it comes to logos, the traditional logic has always been ‘bigger is better’; bigger is louder, more branded, better advertising.