Apple is not doing this out of pure greed. It needs to do this for survival. You may laugh about the term ‘survival’ considering that Apple is the company that holds the largest amount of cash in reserve. But things will not remain the same for Apple. Apple’s profits are almost completely hardware generated. It has moved massive numbers of iPhones and iPads. Numbers continue to rise but what is key is the rate. Rate of growth has been slowing and it is not surprising. This is hardware we are talking about...

Apple is not doing this out of pure greed.It needs to do this for survival.You may laugh about the term ‘survival’ considering that Apple is the company that holds the largest amount of cash in reserve.But things will not remain the same for Apple.Apple’s profits are almost completely hardware generated.It has moved massive numbers of iPhones and iPads.Numbers continue to rise but what is key is the rate.Rate of growth has been slowing and it is not surprising.This is hardware we are talking about...