This autumn, with the “Fall Fashion Heroes” campaign, Lindex integrates larger sizes in all its fashion concepts. Now most of the pieces are offered in sizes up to 54. Their Generous concept, their former plus size line, is no longer available then.

It means Lindex is ahead in the curve of fashion and society development by taking the initiative of more inclusion and diversity. Among a few friends I raised the discussion in order to hear some opinions and it was said that to size up to 54 is not to go plus size at all, but I partly disagree.