Honest Ad

The satirical advert starts off calmly: it's morning on a sunny hillock and a young couple are enjoying their first coffee of the day. But then, Roger appears. Roger is here to remind us of the truth about coffee: the fact that caffeine's a perfectly legal and unregulated psychoactive drug, the ludicrousness of certain over–priced and over–familiar coffee chains, whether ‘fair trade’ actually means anything at all, and the clincher: we are all addicts.

There’s a lot of interesting information in the video, which is very funny, if uncomfortable viewing in parts. Will it put us off our daily fix? Unlikely. We are addicts after all.