It doesn’t tell you what to think anymore. From EastEnders to reality format shows, you’re on the emotional journey of people – and through the editing, it gently suggests to you what is the agreed form of feeling. “Hugs and Kisses”, I call it.

I nicked that off Mark Ravenhill who wrote a very good piece which said that if you analyse television now it’s a system of guidance – it tells you who is having the Bad Feelings and who is having the Good Feelings. And the person who is having the Bad Feelings is redeemed through a “hugs and kisses” moment at the end. It really is a system not of moral guidance, but of emotional guidance.