Marketing companies. Monster Cable, Bose, etc. They sell the name or emotion over the product. Dyson is another great one, pile of plastic junk. Informed buyers, who look past the ads, usually don't make illogical decisions. I'm sure we've all fell for it at one time or another, when in doubt do a little research.

Okay, if this is going to morph into that thread, let me just say that my Grado SR-60s are the only piece of audio gear that I bought in college which I still have. I love them and would never willingly part with them.