JOACHIM’s sustainable wall art

Andre Joachim

After travelling the world and seeing
unsustainable forest management and over-population first hand, Australian-born
Andre Joachim was inspired to create
a conscious business and give back to the world through good design.

Andre says: “People
have more choice in what they buy than ever before”. He believes that it is
often relatively small decisions in business which has caused most harm to our
planet. Therefore he asks, “Why can't business be part of the solution?”

A keen horologist (lover of timepieces),
Andre explains “The majority of wall clocks are small, low quality and made
from plastic or metal”. Andre noticed a lack of large, high quality wall
clocks. He loved the light colour and uniform grain in birch timber, but making
clocks from timber meant using trees, even if they were responsibly harvested
from a plantation.

Andre then realised planting many
trees could offset and even help to care for our planet. JOACHIM: Plant the Planet™ was born, a for-profit
business with a mission to give back to our planet.

JOACHIM Snowed wall clock

With every clock you purchase, JOACHIM
will plant 100 trees

Currently JOACHIM is the only wall clock
which gives back. JOACHIM plants trees through a partnership with US non-profit
Trees For
The Future, who currently maintains 14 tree planting programs in
five countries in Sub-Saharan Africa.

Inspired by Nordic design, JOACHIM's wall
clocks are designed and manufactured in Poland from Koskisen's highest grade Finnish Birch Plywood.
Larger than most, each clock is available in two impressive sizes, large (50 cm)
or extra-large (60 cm). All clocks are powered by quality Seiko movements, so
they operate in perfect silence.

Andre wanted to
manufacture in the EU for complete visibility and control over manufacturing.
This made it possible to responsibly manage environmental impacts and make
ethical decisions in all aspects of the business.

Andre asks: “If JOACHIM
outsourced manufacturing to countries with low cost, how would we always know
the manufacturer was making environmentally responsible decisions?”

For example, JOACHIM
uses an air filter box to filter emissions from their cutting machinery. Their
vision is consistent all the way down to their packaging, which is 99% plastic
free and made from recyclable and compostable materials.

With more designs in
the pipeline, JOACHIM clocks are available online at joachimtime.com. JOACHIM offers free shipping within Europe, with
subsidised shipping available elsewhere.

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