IoSafe, which makes disaster-proofed storage devices, may not have the biggest booth at CES–or, come to think of it, any booth at all–but it consistently comes up with unique, memorable demos of its products. Last year it set fire to a drive, drowned it, then drove over it with a steamshovel. This year, it took one of its new Rugged Portable drives–available with both aluminum and titanium cases–and dunked it in a fish tank, squeezed it a vice, and then turned it into a shooting-range target. And after a few minutes’ work with a screwdriver–the external USB connector had been damaged–all the data on the SSD inside was proven to be safe and sound.