Four Points by Sheraton Colonia Roma Opens in Mexico City

Starwood Hotels & Resorts Worldwide, Inc. has announced the opening of Four Points by Sheraton Colonia Roma in Mexico City. Owned and managed by Sora Group, the new hotel is the third in Mexico for the fast-growing Four Points brand, which now includes more than 160 hotels around the world. Twenty-three Four Points hotels are slated to open in 2012 alone, giving it the second largest pipeline among all Starwood brands.The 90-room Four Points by Sheraton Colonia Roma exemplifies the brand’s “best for business” proposition for travellers who seek great hotels at great rates. Among its hallmarks are a stylish and functional guest room workspace, free in-room internet, free WiFi in public spaces, and the best local beers from the brand-wide Best Brews program.

Other features include a 24-hour fitness centre, an international restaurant, and a relaxing bar and lounge. Seven meeting rooms provide more than 9,300 square feet of flexible meeting space. The hotel’s location in Colonia Roma puts it within walking distance of shopping and cultural treasures, close to corporate headquarters including the World Trade Center, and just eight miles from Mexico City’s Benito Juarez International Airport.

“The introduction of the Four Points by Sheraton Colonia Roma represents the fifth brand of the Starwood portfolio to open in Mexico City and reaffirms our commitment to growing the options for both international as well as domestic travellers to this key business and tourism destination,” said Osvaldo Librizzi, president of Starwood’s Latin America Division. “We are delighted to launch this partnership with the Sora Hotel Group and are confident that Colonia Roma is an ideal location for our guests to enjoy the Four Points by Sheraton and all that Mexico City has to offer.”

Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood, added, “Four Points by Sheraton enjoys a loyal worldwide following and we’re pleased to offer guests a new lodging option in one of the world’s great centres of culture and business. We believe that Four Points’ contemporary style and ‘best for business’ services and amenities are an excellent fit for Mexico City.”

Mexico City’s first suburban development, Colonia Roma has enjoyed a renaissance as a centre of art, design, shopping, and dining. The Four Points hotel is located near the neighbourhood’s main thoroughfare, Alvaro Obregon Street, affording its guests easy walking access to world-class attractions including the Casa Lamm cultural centre, the MUCA contemporary art museum, and Casa Universitaria del Libro.