Too many smaller ideas in the pipeline? Are ideas driven by capabilities rather than opportunity insights? The Big Idea process builds bigger idea platforms by leveraging our Six Sources framework, the ecosystem, a build-test-build approach as well as open innovation to deliver growth in shorter time frames.

Too many smaller ideas in the pipeline? Are ideas driven by capabilities rather than opportunity insights? The Big Idea process builds bigger idea platforms by leveraging our Six Sources framework, the ecosystem, a build-test-build approach as well as open innovation to deliver growth in shorter time frames.