comiXology's Digital Storefront Affiliate program goes live

The program was introduced to enable direct market retailers to sell comiXology's digital titles via their own websites.

David Steinberger, CEO of comiXology, revealed that more than 90 retailers were on board for the launch of the scheme. The stores take a cut of the profits from every sale made via their digital storefront site.

Comics purchased through the program can be read on the Comics by comiXology website, or via comiXology's apps for mobile devices, such as iOS and Android.

DC Comics has pledged its support to the Digital Storefront Affiliate scheme, offering sales incentives to retailers who participate in the program. DC previously confirmed that its entire line will go day-and-date digital with the launch of its 'New 52' campaign.

Image Comics, Boom! Studios and Dynamite Entertainment have also offered their backing to the service. Marvel Comics is yet to make a commitment.