Boston 311: Branding and Ad Campaign

Each day the City of Boston accepts hundreds of reports of graffiti, burnt out street lights, missed trash collection, and more over the phone, social media, and mobile app. We are aligning these reporting services under the name BOS:311. Your way to connect with Boston's city services on the phone, online, and in our mobile app.
This project was designed outside of Nahi but we thought you would like to see it!

Each day the City of Boston accepts hundreds of reports of graffiti, burnt out street lights, missed trash collection, and more over the phone, social media, and mobile app. We are aligning these reporting services under the name BOS:311. Your way to connect with Boston's city services on the phone, online, and in our mobile app.

Pageviews at Boston.gov/311 on the day of launch were up 2.5x the daily average

From the email outreach, 1,577 clicks were to download the BOS:311 app

5,200 new BOS:311 app users in the first two months

86% increase in service requests vs. 2015 summer daily average

Service requests through digital channels have doubled and are up 75% through the call center