Presentation at “Cultura Democratica”

The organisers had given me two hours to present on communication in politics (including campaigning through social media).

I settled upon a flexible road-map because I wanted to create an opportunity for the participants to express their opinions. Most presentations, espescially in continental Europe tend to be monologues where the audience sits passively and is expected to absorb dense and sometimes deliberately obscure.

In the end, the presentation was thus:

Part 1) “If you (the audience) were the communications team of your party’s candidate, and your candidate had to participate in a presidential debate in a month from now: what would you do; what would you suggest; what would your strategy be?

Part 2) Focus on http://www.mybarackobama.com, where I state that the genius of the campaign was to reduce the distance between “emotion” and “action”.

Part 3) At the request of the audience, we then focused on the French Presidential Debate between Ségolène Royal and Nicolas Sarkozy. In particular, I demonstrate how Mr Sarkozy was far more prepared and had a communications strategy to meet this challenge. (see an earlier post on Presidential Debates)

What you see in the video below are excerpts of the presentation (in Italian). For the entire 2-hours presentation click here.

Special thanks to my "mentor" Brunella Devoti who dealt with the logistics throughout the conference and introduced my talk.