The Rise of the Late-Night Millennial Foodies

5/29/2013 12:40PM

They arrive in groups, late in the evening and can make a restaurant seem like the cool place to be. Sarah Nassauer joins Lunch Break with a look at the rise of the late-night millennial foodies. Photo: Stephen Yang for The Wall Street Journal.

This transcript has been automatically generated and may not be 100% accurate.

... I ... they dine late eighteen and on and they wield enormous clout and clubby world and many have yet to celebrate their thirtieth birthday Millennials their upending traditional restaurant protocol and ... get the D tells last regional and retell for ... Sarah Nassauer from our Pursell ... Journal section ... dining late arate when we talk about ... some cases midnight and over the last time I I started in the lead in Knight right it's the last ... down the steps you can asking that the grandbabies based resistance in your city trend where these twenty something early thirty something for state are going to restaurants asleep with all of the country out of the country the Newark City is certainly some of this trend on steroids ... um but yet it's happening on the country in differ ways ... in a leg up in the night dinner everywhere but ... it might be a unique type of food at a restaurant serving to cater to that the group that dislikes exciting yields hit a couple of examples in the restaurant you've been talking to lead once an exciting deal that would lead role in a twenty something crowd that might not on the forty fifty seven crack at the restaurant Portland ... that said it boasts they ... on their regular menu ... to make sure they have surpassed additional things chicken dishes Sam and this is the high end restaurant that is experimenting with them ... they also have ... Elkhart cacti ... and they want to make sure that they have the same as in large part because younger ... diners find this interesting ... the special dinners know with vineyards where one night people can come in and pair with wine ... older folks tend to go for the wine and food pairing ... when they do things like ... ah art ... art in ... the small bets ice cream yelling fire ... therein ... I knew I wonder in terms of the year the disposable income factor for y'all think about twenty somethings have loved having alot disposal income ... to go stand on a fancier meal so ... what my question is what's driving their their appetite ... for this trend like why are they doing this and two ... of the spending a lot are the sort of pulling in buying one big meal sharing a house that work I think it's more the latter than the as much money right that they don't have a Sussman is boomers ... but they care about that a lot so of the save up ... and Al Yoon outgunned have a meal that cost a hundred dollars ... I am ... so ... that's why restaurants that have to work really hard to get them to come out anytime they feel it was a fruity CPC aging is what they see on TV is it effective income they can just have such an impact on ... on social media when they beat the brain something what is it ... looking at the Reno recorded for the start to get some combination thinks ... the bigger uphill yet seen lots of food shows on TV reading about it all the time ... but they also threw up at a time when things like organic and other food love the label's really came into the mainstream that's that's part of ... but they just were not when ... I'm there a lot more of an ethnically diverse spend on their folks and so they probably Greg Keating ... a wider variety of fruit from the very beginning ... and how you balance that with the older crowd mean that is it doesn't mean having younger people it is the still unnamed loud blaring music I was in the sun and ... light in the sand said restaurants that you really have to defend anyone of course is lots of ... folks that love you that are older than thirty three ... but ... if you do have a lot of music lots of restaurants and that is certain of the line in the jaundice and extreme young in all I Sarah Nassauer more the Pursell Journal section tomorrow thanks be with me to look like in my