Control the marketing history of customers to optilize your RTB campaign

In the late 90’s appeared the first display campaigns on the web, based on purely advertising considerations. Initially confined to pure displays, contextual targeting progressively emerged in the e-advertising over the years after what, at the beginning of the 2000s, editors have begun to use their own data to optimize their media sales. It has taken until 2008 – with the advent of retargeting – for advertisers to integrate first-party data in their display campaigns.
Buy Internet Marketing 2014 by EBG (in French)