Creative

Oasis - Meet Rubberduckzilla

2008-08-09

Meet Rubberduckzilla; the misunderstood saviour for those who pick Oasis over boring water created by Mother London. The story was told across several media; from the augmented reality experience at Rubberduckzilla.com, through to the manga-style comic of his back-story distributed with Zoo magazine. The campaign has generated an overwhelming response, contributing to Oasis’ impressive growth while the rest of the category shrank.