As A Publishing Company, What Is Your Priority? Typesetting Or Book Selling?

So, what’s your priority as an author? Many authors are just satisfied with writing and releasing books—but that isn’t enough for today’s publishing market.

As an individual or a publishing company, should you have a priority when it comes to releasing books? According to many independent publishing experts, many authors should have priorities, no matter how minor, when they’re involved with the publishing of their book. One of the most important priorities that an independent author should have is delegating some tasks to professionals instead of taking the work by themselves.

For example typesetting, do you know what typesetting book is?

Typesetting is best referred to as the composition of text through arranging physical or digital types. Nowadays, most instances of typesetting are handed via digital programs like InDesign. Even though typesetting’s gone digital, it doesn’t mean anyone can type set.

So, are you the type to sell books? Or are you the type to engage yourself with book typesetting? According to most experts, you should focus on selling books. Why?

Book typesetting is a skill that should be left to the professionals. It involves arranging and manipulating type until the type fits what the client desires. As a book writer, you don’t exactly know all of the nuances of arranging type. Imagine trying out book typesetting on your own confusing, right? That’s why it’s best to outsource book typesetting to book typesetting services, so you don’t have to produce an unprofessional result on your own.

You can’t do medical books typesetting with word processors or similar programs. If you need a more nuanced interior look for your print books or eBooks, it’s best to outsource that medical books typesetting work to a company that knows what they’re doing. It makes all the difference.

Relevance Of Typesetting In Present Times:

When we look at the book we usually just look at the content inside it. We either buy or reject a book basing on the little excerpts we have for the book. Now, most of the times that’s all we look. But it has been historically proven that Books which are properly typeset usually have a greater adulation and retention rate. These books have often found to have a better word of mouth promotion going for them. This means people recommend the books that they found interesting enough to read. And that is highly important, as people recommends both online and offline, spikes up the sales for the said publication. The equation here is simple; you tend to remember the books based on how they look, and how easy it was for you to read them.

The factor which works for any book here is the way how a publication looks at the end of the day. When you have a book which is properly arranged, the text alignments are taken care of, the figures and diagrams are properly inserted, and overall feel of the book is ensured, you tend to go with it. We can see that classics being re-printed to set to the tune of recent publishing needs. And what’s more, we can see them being successful all over again. Therefore, it becomes a win-win situation for both the authors and publishers who want to get to the next worldwide best seller.

Typesetting In Digital Books And Publications:

Until this point, we have only seen the broad term of Typesetting being given a form. We now can see that Typesetting is something not only important but critical to arriving at a successful sale pitch. To increase the sales of your book, it needs to look good and saleable. All is good, but is the concept losing its relevance when it comes to the issue of Digital Publishing? Is it just an Old art which has overstayed its welcome? The answer to these questions is a resounding No. If nothing else, Typesetting has gained more prominence than ever in this age of Digital publication.

The digital books can be broadly divided into eBook publishing, Manuals and related Content, Resource & Research Materials, Journals and Online Media releases and more. All these are the digital versions of the physical content already existing. However, even while the physical content has been undergone Typesetting procedures. Digital Typesetting is still required to go the distance in making highly consumable content which will be available online. The Typesetting procedures are required to make the content more appealing to eBook readers like Kindle, Nook or Kobo. After all, with these eBook readers, come the technicalities of adapting content to look great on their screens and within their options. For achieving this sort of compatibility, Digital Typesetting is the new form of a technical art form which professional publishing companies are taking up over the recent past.

Areas Which Digital Typesetting Covers:

We saw earlier as to how Typesetting and Bookselling are tightly interconnected. Typesetting mostly affects the way in which books are made and eventually sold. The overall word of mouth promotion, publicity, and public reach is majorly influenced by how the reader or end users percieves the book as. Having said that, let’s now look at the way in which Typesetting can make or break your publication, by focusing on the aspects which go on to influence how the publication looks:

Formats And Text Allignments:

Typesetting is initially and prominently a qualitative artform which looks to arrange and align the texts in a way which is effective and visually appealing. Be it headings, sub headings, titles, annexures, index and annotations, and such which make a text stand out and make it easier for the user to go through them. We can all agree that if the book is tiny fonts or no directional alignments, you can practically see it failing. Eventually, there’s no point in making a book if no one is interested in picking it up. Worse even, if they end up hating the publication for it looks bad. This is where Typesetting helps you ensure that the books (including eBooks) are brought out in the best way possible. Typesetting is an art as we can always count on so as to make the book and publication contextually appealing.

Layout Settings And Screen Adaptation:

When we say that Digital Typesetting is a concept which is slightly different from the Traditional Typesetting procedures, we can see that the procedures are a bit different. Of course, the end purpose of either of these activities. will have you walk similar pathways to efficiency. When you look at the process for Digital Typesetting, this involves making the content and publication device and platform ready. Within this, you will need the book to appear in similar, and an equally engaging manner in different screen devices on eBook readers of different make like Kindle, Nook, Kobo and Google Reader. Now, this involves the way in which pages are set and layouts are confirmed. Screen Adaptation technical coding is something which every Typesetting company will eventually insert codes for. Technically, this is done through eBook preparing tools like Sigil and Calibre. Thereby, once the alignment is set, you will see that the auto adjust features of eBook devices and apps.

Color, Fonts And Graphical Content:

Typesetting involves more than one aspect which gives you creative control over the final output of the book. Thus, features like Colors inserted to emphasize the annotations, highlights and more. Also, the fonts can be made to be universally adapted to show important sections of the text body, clarifying categories, making a quote and such. However, care needs to be taken to make sure the content remains as applicable and relevant to any platform.

When it comes to inserting Graphical content, you will have to look at the device specific format support. For example, Kindle is a device which backs on the book format Mobi, which supports almost all the basic Graphical content insertions, but then, you can have some difficulties in adapting audio content in it. On the contrary, ePub files look to fit the need of Audiobooks but may find it difficult in inserting Video content. Thus, the requirements of each device need to be met by the typesetting agency.

These all aspects bring us to the issue of finding that perfect typesetting process which brings out the book in the best way possible. A professional publishing services company will allow you to do this and more and make the publication worth a read. More on that follows.

Choose The Best Book Typesetting Services @ Print2eforms

We’re not a leading data digitization, and conversion service for nothing—our data digitization, publishing, and multilingual typesetting services successfully fulfill the needs and desires of our diverse client base at a much-reduced cost when compared to competitors on the market today. At Print2eforms, we strive to provide cost effective, yet efficient multilingual typesetting services for all of our clients. Feel free to get in touch with us today via our Contact Us forms or by phone. Print2eforms is looking forward to working with you.