Learn to turn more visitors from search engines into customers, without spending more money. 1> Don’t Lose Them on the Landing Page 2> Shoot For a Relationship, Not a Sale 3> Nestle: Don’t Get In Your Own Way 4> Check It Out: Weapons of Mass Destruction 1> Don’t Lose Them on the Landing Page Your […]

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Sometimes it doesn’t pay to dish out the big bucks when it comes to getting noticed. 1> Stand Out Here, Stand Out Anywhere 2> It’s Not the Cake, It’s the Frosting 3> Flip the Script 4> Check It Out: Oops, She Did It Again 1> Stand Out Here, Stand Out Anywhere When your competitors go […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

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"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.