Evolving Technology, Evolving Audiences – Jonathan MarshallJonathan talks about devices, the network pipes and the audiences that use them. Using the basic premise of lean back, forward and portable he advises us on how to shape the viewer experience through understanding of the mode of the audience. Speaking specifically to one of LAMP’s residential audiences he helps us identify the interactive jewel, the audience and the ideal experience. Jonathan finishes by showing how there is a certain convergence across devices that have similar capability, but still each has its unique place in viewer experience of interactive story.
Accompanying presentation “Evolving Technology, Evolving Audiences” – Jonathan Marshall, Technology Consultant – PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Jonathan Marshall is one of the key technical strategists in the field of interactive TV, having led the development of the BBC�s first groundbreaking services on DTT and Digital Satellite. Jonathan started his career at the BBC in 1991 as a recording engineer for BBC Scotland. He then left to complete a degree in Electronics and Music followed by a Masters in French and Management. By combining these skills he worked in Paris for IRCAM designing and implementing Digital Music Workstations for contemporary composers and performers to use.

Jonathan rejoined the BBC in 1996 working firstly on DAB and then Digital Television for the Research and Development department at Kingswood Warren. It was here that he developed the world�s first interactive TV broadcasts in MHEG. In 1999 Jonathan joined the newly created BBC Interactive TV department at Bush House, where he worked with the technical team in delivering a whole raft of services, including the BAFTA award winning Wimbledon Interactive and Digital Text services on the Sky Platform. This work cemented his reputation as one of the key technical strategists in the interactive TV field. Jonathan went on to become BBC Interactive TV’s main technical interface for all third party providers, testing and appraising their products, giving him an unrivalled knowledge of the interactive TV tools market.

The Practise of Interactive Narratives – Mark Stephen MeadowsMark provides us with a very accesible and compelling investigation into new forms of interactive narrative – alternate perspectives, interaction and user journeys. Using the analogy of “stories are about someone who has a problem more interesting than your own” he takes us through the conceptual development aspects of creating journeys that even under viewer control can still engage by providing decision and nodal points. Mark goes further to talk about the historical stages that human narrative have been through and looks at a richer AI based, modulated future of personal story.
Accompanying presentation “The Practise of Interactive Narratives” – Mark Stephen Meadows – HTML page link

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Mark Stephen Meadows is a painter that writes. He’s also engineers interactive systems, develops games, designs artificial emotion software and leads groups of designers into burning buildings, and then out again, unscathed. As an architect of interactive content he designs problem sets, characters, and the worlds in which they operate. As an educator he lectures on this work at universities, conferences, and private research institutions. His work of the last thirteen years has included work as Artist-in-Residence at Xerox-PARC, Creative Director for a venture of Stanford Research Institute, and co-founder and Chief Creative Officer of a VR and Internet company named Construct. Meadows has spent time as artist/researcher at the Waag Society, in Holland, and has worked as a consultant for dozens of companies, both large and small.

Networked Television – William CooperWilliam takes us on a journey into both a converged and diverged world as TV becomes just another string of content over global broadband networks. He looks at the emerging and dying business models as fiber optics become the norm to carry vast quantities of digital content around the world – the global markets. In a world where some netowrks can carry 17 million DVD quality video streams simultaneously, what are the opportunities and what kinds of services will we see.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

A specialist in interactive media services across multiple platforms, Dr. William Cooper advises clients ranging from start-up companies to major corporations, providing a practical operational perspective and he runs a very informative news site at informitv.com. As head of interactive at BBC Broadcast, William operationally managed the successful launch and delivery of landmark interactive services on satellite, terrestrial and cable television across multiple channels and territories. William was responsible for transitioning interactive publication and playout services from a public services cost centre into a profitable commercial subsidiary. This involved managing the migration of services into a purpose-built multimillion-pound technical facility in preparation for the subsequent sale of the business for 166 million. Previously, as head of new media operations, William oversaw the exponential growth of the BBC’s online services.

Or “What to Built it On?” – Raffi KrikorianRaffi gives a talk about interactive technology by trying not to talk about it. Allowing the horse to lead the cart (content before tech) and not falling into the trap of limiting your creativity, he gives a refreshing view of a new development process methodology. Raffi does though manage to refer to key technologies he is involved in including TiVo and personal TV, game platforms and open source advanced TV. He finishes by looking at collaborative user generated content emerging on mobile and broadband, then the future of home media centers with multiple distribution pipes.
Accompanying presentation “Intersections, People, Technology” – Rafi Krikorian, Synthesis Studios – PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Raffi Krikorian has been involved in the enhanced television space, specifically in the real-life implementation, deployal, and hacking of these projects while also remaining a strong consumer advocate for a better media experience. During his tenure as a graduate student at the MIT Media Lab he authored ‘TiVo Hacks’ for O’Reilly and Associates, the first book on taking apart and extending the Linux based PVR.Raffi Krikorian has been involved in the enhanced television space, specifically in the real-life implementation, deployal, and hacking of these projects while also remaining a strong consumer advocate for a better media experience.Victor Harbor 10 Oct 2005Click to listenAudio preparation by James Christopher Murty

Tony helps us explore the jungle of marketing confusion as audiences and distribution rapidly alter. He points out that rather than being locked out, good media creators actually have many cross-media opportunities – there is a world of abundance created by the technology. The key resources – storage, bandwidth and communication are the cheapest, while good content is often the most expensive. How to get that content to the viewers Tony explores the concept of the long tail from the perspective of how we can reach and engage niche groups – aggregating the Long Tail. He finishes with a look at the internet ecosystem – search, access, eCommerce, ad services and aggregation.
Accompanying presentation “A short tale about a long tail” – Tony Surtees, Santa Clara Group – PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

A pioneer in both electronic commerce (eCommerce) and mobile commerce (mCommerce), Surtees has more than 15 years experience in marketing, strategic planning, and customer retention, gained from building businesses in over 20 countries. As founding Vice President and General Manager of Yahoo!’s Commerce Group, his innovations helped transform the world’s largest communications and information portal into the leading eCommerce destination. Under Surtees direction, Yahoo! Auctions became the world’s largest single branded auction site.

Presentation recorded at “The Future of Media” Conference, Australian Center for the Moving Image, Friday 25 November 2005.

Media producers are facing a new threat: everyone has become a broadcasting network. Now that everyone is practicing “The Three F’s”: finding, forwarding, and filtering media, what does this mean for media professionals desperate for new economic models to fund productions. The future belongs to the amateurs: creatives, aggregators, and critics. These are the foundations of 21st century “swarming media”.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

The Keynote address for ACM IE 2005, 23 November 2005, Sydney. By Mark Pesce with Angus FraserABSTRACT: The software design of the mobile telephone is poorly suited to its principle task, human social network management. The authors explore the evolving needs of the ‘swarm’ of network users, then speculatively redesign the mobile telephone as an active device, employing multiple communication modalities to radically improve the device’s ability to maintain and contribute to the user’s social network. Three use cases explore the user experience in a fully-realized system.
Paper can be found at http://interactive.edu.au/BluOpen/trh.pdf

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Sydney 23rd November 2005Click to listenAudio preparation by James Christopher Murty

Diverged technology, converged people, new stories – Christy DenaChristy presents key transmedia topics including remediation, adaptation and interactive broadcasting as well as looking at the many new media-types and media channels that are emerging across the industry.

She gives exciting glimpses into new forms of compelling interactivity including distributed narrative, ‘real life’ cross over and in-game engagement. Christy finishes her presentation with her ten top tips to enable better service design.
Accompanying presentation – Cross-Media Storytelling 1.1MB PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Christy is a world wide, leading practitioner and researcher in cross-media narrative, new media types and their creative application in emerging media. Her published articles have covered game-play, artificial intelligence and new narrative forms and she has written creative works for TV, theatre and multi-platform. She also teaches new media arts theory at Melbourne and Swinburne Universities, is on the Editorial Committee of New Antigone (a fully refereed international journal), co-edits a renowned site on new media arts, www.WriterResponseTheory.org, and runs a popular research blog, www.cross-mediaentertainment.com.

Playground of the Converged Producer – Peter Giles
Peter guides us through the potential opportunities for emerging media producers, how to generate income and the changing world of advertising. Using examples such as the success of JibJab, Happy Tree Friends and Cineclix Peter suggests new business models existing linear producers can adopt. He gives us his perspective on the obligatory Long Tail phenomenom and how recommendation agents help us navigate the deeper parts of niche markets.

Viral marketing is used as one of the new models to get yourself noticed in the increasing noise of broadband markets, Big Ad is cited as an interesting model of this. Finally Peter talks us through a range on new form advertising on interactive TV, broadband and mobiles and paints a picture of how user generated content fits into this new world.
Accompanying presentation – Playground of the Converged Producer 591k PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Broadband Futures – Guy Gadney
Guy begins by talking about the current services his company Bigpond are delivering to larger numbers of the Australian audience. He draws attention to the blurred line that is developing between live video on broadband and TV but points out the much higher levels of synchronised interactivity we have access to via broadband. There are real advantages in using the range of data around events to develop rich and deep interaction across broadband devices and Guy stresses that cross-media gains can be made by cross-linking movies, sport, tv, games etc via a more structured and well designed interface.

He talks about the near term futures as broadband moves towards richer customisation and them deep personalisation using at first collaborative filtering and recommendation agents. Guy finally points out that User Generated Content is on their radar as is clearly working out the models between live rich media broadband and on-demand.
Accompanying presentation – Broadband Realities & Possibilities 1.1MB PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.