Receiving a total of 16 nominations at the 60th annual Primetime Emmy Awards, "Mad Men" scooped the top honor at the awards show Sunday, September 21, being handed the Outstanding Drama Series award. The winning marked the first time ever that the AMC's drama won an Emmy.

"Mad Men", created by screenwriter, television producer, and director Matthew Weiner, premiered on July 19, 2007 and completed its first season on October 18 the same year. Its story is set in the early 1960s and follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell. In addition to its first Emmy winning on the star-studded award event, held at the Nokia Theatre, the series already received Golden Globe and Peabody Award just to name a few. The second season of "Mad Men" began on July 27, 2008.

Also winning big at the 60th annual Primetime Emmy Awards was NBC's comedy "30 Rock." The show scored its second consecutive win for Outstanding Comedy Series and at the same time also won the Outstanding Actor in a Comedy Series and the Lead Actress in a Comedy Series awards for its cast Alec Baldwin and Tina Fey.

HBO's "John Adams" which nabbed a leading 23 Emmy nominations won a total of 13 trophies, one of which was Outstanding Miniseries. Overall, "Mad Men" brought home a total of six Emmys, while "30 Rock" scored seven.