The Project European Road Safety Tunes will implement road safety actions for a new generation of young drivers. An awareness-raising methodology will be developed and implemented that incorporates social-art, peer-education, emotion and social media.

Background and target group

4.990 fatalities in the age group 15-24 in Europe are the reason why Safety Tunes will focus on the target group of young road users – cyclists, moped-riders, motor-cyclists and car-drivers – from 15-24 years. Safety Tunes will use emotive and peer-oriented measures to teach road safety topics in vocational schools.

Objective

The general objective is to improve road safety by reducing young accidents, injuries and fatalities of young drivers by raising awareness for a responsible and social behaviour in traffic.