You know what, I don’t even know if that’s an idea with character … it’s more just a bored creative team and a client that wouldn’t know customer engagement if it came up and smacked them in the face. [Probably with a giant green cock!]

I meant literally speaking, a character “The Fat Green Pipe”. A friendly family focused creature that gets the “broadband for the family” concept across, away from the tired “technological focus” image.

Electricity and gas companies seem to enjoy that character idea, yet I can’t think of any internet company using it. It would be a good way to stand out at the moment.