Cómo redbirdonline comenzó su viaje en diseño de página web

Nombre de la empresa

Redbird Communications

Descripción general

Redbird Communications is an advertising agency that has previously done all kinds of marketing for all kinds of clients, but is now specializing in social causes – ie, marketing information, ideas, and services for ‘healthy people, healthy places’. We have created a major campaign on stroke awareness (TV, radio, print collateral, and special events) for the Heart and Stroke Foundation of BC & Yukon; commercials about adoption for the provincial government; and are currently doing a brand makeover for Immune System Management, a company that creates customized amino acid supplements for optimum wellness. On the ‘healthy places’ side of the equation, we work with BC Hydro to develop energy conservation campaigns for their top users of electrical energy. We also walk the talk, by ensuring that our own work environment is healthy for people and planet. Having said that, we don’t want an earthy, folksy, ‘green’ visual theme. We are sophisticated marketers and our website needs to look clean, polished and professional, without being flashy or tech-y.

We change behaviour with pledges, prompts, norms, and incentives. We find the common enemy, the barriers and benefits, and the ways to make the desired behaviours fun. Our workshops get buy-in from stakeholders, and our campaign plans are creative and measurably effective.

If you’re looking for marketing or branding assistance, poke around the site to learn more about Redbird, and check out our agency services -- from brand workshops, energy conservation programs, non-profit strategies, and marcom (marketing communications) plans, to radio, TV, and viral videos.

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optional: video file or portfolio pieces (see existing website) -- These could probably be moved deeper into the site and kept off the home page.