On 12 September 2014, I received yet another independent report of unacceptable behaviour from Prize Promotions Limited staff – that day selling wristbands in Watford town centre on behalf of Our Local Heroes Foundation, the military charity.

The Prize Promotions Limited staff firstly “harassed” a “young woman” for money. When she declined to buy a wristband, the street sellers then “pursued her, shouting that her excuse was not good enough”.

The woman who witnessed this incident had herself bought a wristband earlier. But after observing the unacceptable behaviour, she “wanted to ask for my money back”. This isn’t the conduct of a “legitimate” charity, she concludes.