New Uber users in the UK can benefit from a £20* credit being added to their account by using the code ‘ubercontinentalclub‘ when they first register. The credit will applied to the user’s first ride, making a journey charged at up to £20 completely free.

Uber is the app-based limo service that has become something of a phenomenon in 57 countries globally to-date, and has its sights set on expanding yet further. Using the GPS location technology found in smartphones, Uber matches passengers and drivers to get a car where and when a rider needs one as quickly as possible. And, by constantly monitoring user patterns, Uber aims to be ahead of the game by guiding cars towards the areas of highest demand before they’re even called.

Uber is a cashless system which charges rides to registered credit cards, and also offers the option to split fares between riders.