The New Craftsmen delivers to the UK (3-5 days) and Internationally (7-10 days).

If you are not happy with your purchase then you have 30 days to return it for an exchange or refund. You will be responsible for the return shipping costs.
If you have commissioned a maker or purchased a made to order product, please read the full returns policy.

Product Story

Inspired by a residency at the Bothy Project, these cushions bring to life images from Emily Watts' time living in the Cairngorms in Scotland. Contrasting monolithic natural forms, with simplified design, each piece is a reflection on seclusion and the desire to cuddle up and hide away. The 'Spruce Tips' cushion has been created using intricately knitted fabrics imbued with a strong sense of British identity; rooted to culture, process and place. This design was inspired by Emily's time spent in the off-grid Bothy. Whilst there she experienced amazing snow storms which dramatically changed the environment, dramatically framing the natural forms. This vista has been translated into a felted wool cushion, with polyurethane details contrasting against natural British wool.

The Good Shepherd is a knitwear company founded in 2013 by RCA graduate Emily Watts. Specialising in hand knitted textiles, the brand creates intricately knitted cushions and throws imbued with a strong sense of British identity, rooted to culture, process and place.
The Good Shepherd draws inspiration from the exposed, windswept landscape of the Shetland Islands, following a research trip to Shetland’s northernmost isles where much of Emily’s yarn is sourced.

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