Novaro started publishing comic books in 1949 (Cuentos de Walt Disney, an anthology title) and stopped in 1985. It started with two main imprints, "Sociedad Editora Americana" (mainly Walt Disney) and "Ediciones Recreativas" (mainly DC Comics), and other minor imprints, like "Editorial Alegría". In 1963 the imprints disappear, to publish all comics under the "Organización Editorial Novaro" name.