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This poster via Philipp und Keuntje, Hamburg was displayed close to Audi dealerships throughout Germany to vividly demonstrate the dangers of blind spots. As a result, the dealerships recorded a noticably higher demand : +35% for the Audi Side Assist.

Wonderbra, via Publicis Frankfurt, would like to inform us that with the wonderbra you do not only get a nice lift but also a rock hard chest that can shatter glass. I didn't know this was something to strive for, but I guess glass-shatteringly strong boobs could come in handy if you're a cat burglar or something. Maybe use them for self defense? "You looking at my cleavage? Huh? That THAT! *bang! boom" pow!*" Yeah, that could work.Lik to a larger image

When Lukas Lidemann Rosinski, Germany, made this campaign their only goal was to draw attention to the special promo with the Kinder surprise egg & the Simpsons. But now the Kinder Egg itself is threatened by a ban, so I hope they're working on a "save the kinder egg" campaign.

The children's committee of the German parliament, which is responsible for introducing legislation, fears children might mistake the toys contained in the eggs for food and swallow them. Critics have also said that mixing toys and food is not helpful when trying to teach children the value of good nutrition.
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The same committee meeting proposed a law requiring the paper in school books to be lighter to reduce the health risk of heavy schoolbags.

Click on the image to see the whole file - here's another double page spread that uses the gutter creativly, from Philipp und Keuntje GmbH, Hamburg.

Published/Released: 06/2008
Short rationale: This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, which we achieved by creating a double-page advert with minimal graphics and with a white book mark. Readers instantly recognised that the image showed two teeth with a piece of dental floss in between.

An inventive guerilla marketing campaign conducted by Google Video Germany in the German capital of Berlin. The search terms in the window read what was seen through the window, for example at the Brandeburg Gates it read "crowd of tourists".

This disturbing depiction of trauma will haunt you for the rest of the day, quite apt since Red Rabbit Hamburg wants you to realize that the consequences and stigma of sexual abuse stay with you until the grave. Nicely directed by The Vikings.

Jung von Matt/Elbe, Hamburg wanted to not just talk about how awake k-fee Caffeine Drink makes you feel, but to actually "wake people up" direct, straightforward way. "Sleeping policemen" were made to look like K-fee cans. As a result, cyclists bumping over those things would wake up, and notice the cans. The target group - young people - are far more likely to ride fast across these things thus getting the extra bumpy-ride.