Saturday, July 30, 2011

Videos Two L'Oreal ads,one with Julia Roberts,were banned in the UK for image processing-Two L'Oreal ads,taking them to the forefront on Julia Roberts and model Christy Turlington,were banned in the UK Advertising Standards Agency (ASA), following a complaint lodged by Jo Swinson,British member of parliament Reuters.Swinson, the Liberal Democratic Party member,said magazine advertising funds from Maybelline and Lancome skin, owned by L'Oreal,mislead the public because the photos were retouched digitally.ASA took into account complaints and banned commercials, saying there was insufficient evidence that the images processed accurately reflect results that could create products.

"Excessive processing and digital manipulation have become the rule, but both Julia Roberts and Christy Turlington are naturally beautiful women who do not need to look good touches," said Swinson.

Lancome defended imagine Roberts as an "aspirational picture" of what can make the product and the actress is due to skin and natural beauty of the light used in photo shoot by photographer Mario Testino and digital changeovers are not "directly relevant ".

Maybelline and Lancome both expressed disappointment that the ads were banned press.

According to BBC, ASA asked the two companies to see, for comparison, original images neretusate, but they refused.

"If advertisers go too far in using retouched, and other post-production techniques to change the look of models and is likely to deceive people, then there is something wrong and should stop advertising," said the ASA, Guy Parker.