Focus on the innovation the way Apple does. On Page two of Tuesday's media conspiracy article, I spelled it out for you. Connect the dots, man. Go back and read my article, which cites three recent articles that discuss Apple's Siri. That's where it's at.

Scoff all you want, but Apple's about to become a player in the automobile. And Siri's about to become a player in the living room.

When this picture becomes clearer, you watch, the media will riff positive on Apple again, acting as if they saw Siri coming along all along. And the lunatic fringe won't have a bad thing to say about Apple coverage for a while.