Live Coverage of Apple's October 2014 iPad and Mac Event

Just over a month after it introduced the iPhone 6 and Apple Watch, Apple is back with another media event where it is expected to show off new iPads, new iMacs including high-resolution Retina displays on some models, and likely a final look at OS X Yosemite before its imminent public launch.

Today's event is being held at the Town Hall auditorium on Apple's Cupertino headquarters campus and begins at 10:00 AM Pacific Time / 1:00 PM Eastern Time. Apple will be providing a live video stream on its website for Mac and iOS users and via Apple TV.

In addition, we will be updating this article with summary coverage and issuing Twitter updates through our @MacRumorsLive account as the event unfolds. Highlights and separate news stories regarding the event announcements will go out through our @MacRumors account.

Apple's online stores around the world are currently down in advance of the event.

Archive of Live Updates in Reverse Chronological Order

11:21 am: The keynote is concluded.

11:19 am: And we are just getting started.

11:19 am: This is our vision of personal technology.

11:19 am: Designed to be incredible products individually. Also designed to work together seamlessly. Because we create both the hardware and the software, we can deliver something that no one else can do. A simple, intuitive and yes, magical experience for our customers.

11:19 am: This incredible lineup of products and the ecosystem that supports them is something only Apple can create.

11:18 am: Made our notebooks even better this year with MacBook Air and MacBook Pro. Sometimes you want to be close to your content. Touching it. We've made that experience better today with the iPad Air 2.

11:17 am: Sometimes you want to sit in front of a huge immersive screen, packed with powerful technology.

11:17 am: Each one of these play a very important role. People need different types of technology for the way they live their lives.

11:17 am: Tim Cook back on stage. "Strongest lineup of products that Apple has ever had."

10:39 am: To put this in a little more perspective, top four sales of PC manufacturers in last four years, compare to iPad, iPad beats them all. This is their entire PC lineup. Every notebook, every desktop, every 2-in-1, every all-in-one.

10:38 am: "iPad is everywhere. Informing the way we work, the way we learn, the way we play. Transforming the way we communicate."

10:37 am: Now moving on to iPad.

10:37 am: "I hope Stephen can do a better job than I have controlling those leaks."

10:18 am: IBM has embraced the new Swift language for its internal app development.

10:17 am: Craig is continuing to give an overview of iOS 8, including Metal, Touch ID, and more.

10:15 am: Discussing apps updating with support for new iOS 8 features like Notification Center Widgets and other extensibility features.

10:14 am: Now quoting Android market share numbers. After 313 days, latest version of Android has just 25% of its user base. iOS 8 has double that in 26 days.

10:13 am: 48% of customers using iOS 8 "in just under four weeks." In combination with iOS 7, 94% are running an operating system that shipped in just over the last year.

10:12 am: Craig Federighi coming on stage.

10:12 am: Most advanced operating systems on the planet. Some terrific updates on OS X Yosemite and iOS 8.

10:12 am: Each product isn't only the best in class in its category, but they've been designed to work seamlessly together.

10:12 am: "Our strongest product lineup ever."

10:11 am: Apple Watch will ship in early 2015.

10:11 am: We can't wait to see what amazing experiences they will come up with.

10:11 am: Today, we've developed WatchKit, where many other developers can join this party. We are rolling out WatchKit next month. SDK available in November.

10:11 am: Unique, personal experiences for Apple Watch.

10:10 am: As we showed you last month, we have been working with selected third-party developers on Apple Watch.

10:10 am: This month, the Apple Watch is on the cover of Vogue China. "We are really proud of this."

10:10 am: Great reception from health and fitness community, and people who know a lot about fashion and style. "Even more than I do."

10:09 am: Now talking about Apple Watch.

10:09 am: Apple Pay launching Monday October 20th.

10:09 am: We believe Apple Pay is going to be huge. It's going to change the way we pay for things. I'm excited to announce today, that we are beginning on Monday.

10:08 am: Even more retailers rolling out between now and the end of the year.

10:08 am: Starting in the U.S., American Express, MasterCard and Visa. Nation's top banks. Signed another 500 banks since announcement last month. Rolling out support later this year and early next year.

10:07 am: Apple Pay is built right into Passbook. Everything you need is built into iPhone 6 and 6 Plus. The easy, secure, and private way to pay.

10:07 am: iPhones also get the benefit of another major announcement we made last month: Apple Pay.

10:07 am: This is our biggest iPhone launch ever.

10:06 am: Very first time we've launched a new iPhone on all three networks in China, perfectly aligned to the early stages of China's huge 4G rollout. Couldn't be more excited about this. Preorders, as you might guess, have set a new record. We can't wait to get started.

10:06 am: Our rollout around the world is going well. By the end of this week we'll be in 32 countries. In just a few hours from now, we'll launch in China.

10:05 am: Fastest-selling iPhone in history. Most first month orders ever. "I don't mean by a little... by a lot! A whole lot!"

10:04 am: These phones are the best phones we have ever created. And the reviews have been off the charts.

10:04 am: We had an amazing reception to the iPhone 6 and 6 Plus launch. "Stores were electrifying!"

10:04 am: "Good morning!" Thanks everyone for joining us this morning. It's been an incredible year. And tremendously busy already, but we've got a few more things to share with you before we close out the year.

9:59 am: With two minutes to go, the background music is Love Runs Out by OneRepublic.

9:57 am: "Ladies and gentlemen, our presentation will begin shortly. As a courtesy to our presenters and other people in the audience, please take this opportunity to switch all devices to silent mode."

9:55 am: The first song was Elevate by St. Lucia, now Cool Kids by Echosmith.

9:53 am: With a little less than ten minutes until the iPad event begins, Apple's livestream has begun at Apple.com/live, showing its standard Public Relations copyright banner.

9:39 am: Just over 20 minutes until showtime.

9:23 am: Under 40 minutes until the event kicks off. Media are gathering in the lobby of 4 Infinite Loop outside and waiting to be admitted to the Town Hall auditorium.

Top Rated Comments

You're forgetting the 30 minutes of pre-amble, about how many apps have been downloaded, how much has been paid to developers, a video of a new Apple Store somewhere in Asia, and a few quotes from the US press about how magical the new iPhone is..

there hasnt been any real reports of iOS being "terrible and a mess" besides the 8.0.2 fiasco and some bugs and glitches in iOS 8.0.2 , 8.1 is here on Monday and here to fix a ton and improve, it is far from a mess.

I just wish that Apple would slow down their breakneck pace and spend the time required to build stable software that their hardware so desperately needs. The yearly release cycles of OS X, iOS, iPhone & iPad are resulting in too many things seeing the light of day that arent finished yet. Perhaps the world wouldnt let them, perhaps the expectations are now too high, but Id kill for Snow iOS 8 and Snow Yosemite next year. Im fairly confident Im not alone in that feeling.

John Gruber:

From the outside, it seems like Apples software teams cant keep up with the pace of the hardware teams. Major new versions of iOS arent released when theyre ready, theyre released when the new iPhone hardware ships. [ ] Just today: My iPhone 6 rebooted after I changed the home screen wallpaper. Tapped a new image in the wallpaper settings, and poof, it rebooted. Worse, it never stopped rebooting. Endless reboot cycle.

Tim Schmitz:

One thing thats striking is how many of Apples troubles are self-inflicted. Gone are the days when Apple planned product announcements around conferences like Macworld Expo. That the company controls its whole ecosystem, from hardware to software to services, is supposed to be a strength. Controlling everything should mean that you can get all your ducks in a row before pulling back the curtain. The only thing that Apple is truly constrained by are its own self-imposed deadlines. The problem is, Apple keeps shooting itself in the foot. Rather than waiting until a new version of iOS is fully finished, for example, they rush an update out the door to coincide with the release of new iPhones.

Kirk McElhearn:

I recently wrote about Apples string of bad luck, with bad press, a bad keynote stream, the U2 album spamming fiasco, and, above all, the iOS 8.0.1 update that bricked a lot of users iPhones. If I were to go back in the archives of this website, Id find other, similar articles about blunders when a new OS was released requiring an update quickly for some embarrassing problems, or when hardware issues that shouldnt have happened plagued many users. [ ] Ive increasingly had the feeling that Apple is finding it difficult to keep up with all these releases, and that quality is slipping.

Matthias Plappert:

Apple: We cannot keep up with developing stable software for OS X and iOS, so lets have a new programming language and create a watch OS.

Caitlin McGarry:

Apples having a tough time. Its annual one-two punch of an iPhone launch plus an iOS upgradeusually a time for celebrationhas been followed this year by a compounding series of embarrassments.

Daniel Jalkut:

The biggest/richest company in the world, already staffed with many of the smartest and most creative people, shouldnt get so many passes.

Tim Burks:

The Swift language project has been a major distraction for the development community and much more importantly for Apples internal focus on providing quality developer tools.

Justin Duke:

The review process and walled garden model, which was specifically designed to prevent bad customer experiences like upgrading to an app that breaks immediately, failed to keep out apps that literally cannot make it past the launch screen.

Fraser Speirs:

The iOS 7 and now iOS 8 rollouts have simply not been up to the quality of earlier releases. [ ] We have seen issues with crashing, devices rebooting, rotation glitches, keyboards playing up, touch screens not responding. Indeed Im typing this while babysitting the full restore of an iPad that one pupil broke - through no fault of their own - while updating to iOS 8.

Gus Mueller:

Theres been a bit more grumbling than usual about the quality of Apples software recently. And I cant help but feel like things have changed for the worse. Random crashes, system instability, background processes crashing and having to reboot to fix things. Im sure Ive said it before, but I really think Apple is trying to move too fast.

Mark Crump:

In hindsight, the trouble began in 2012. Thats when Apple moved OS X to the same yearly release cycle as iOS. Since OS X has always been the Peter that Apple robbed to pay Paul (the iOS release cycle), I was concerned Apple would be writing checks it couldnt cash. [ ] All of these show systemic failure in Apples beta testing. Its inexcusable for a major new feature like HealthKit to be pulled right after launch due to missed bugs. Its even worse when an update makes your phone unable to make calls.

Clark Goble:

Apples been at a breakneck pace to compete with Google. However the time really has come to slow down a bit. The OS is mature. Yet the apis have been changing so fast its hard to keep up with what one is supposed to do.

Brent Simmons:

These days, programmers spend hours and days and weeks working very hard, and usually unsatisfactorily, on getting around bugs in their platform.

Michael Yacavone:

The hard edge of the watch image is an homage to the state of modern software development tools, exemplified by the typical developer experience of everything working fine, and then one day looking up to find a new language, 1,500 new APIs, yet another beta version of the IDE, your old code not working properly in the new SDK, a supposed GM release that is more buggy than the last beta, an end-user release recalled in hours, an update for a shell exploit dormant since the 90s, as well as a wide variety of application interaction WTF, all marching toward a ship schedule so disconnected from quality, stability, and reliability its like walking off a cliff.

Kristopher Johnson:

Apples operating systems, applications, services, and development tools are all pretty janky. I hope someone at Apple worries about that.

I didnt think yearly OS releases would be good for quality, and I continue to believe that Apple is trying to move too fast.

Update (2014-10-11): John Gruber and Guy English discuss this issue on The Talk Show.

Update (2014-10-12): Collin Allen:

There are so many bugs in iOS 8. How did this ever get through testing? Frustrating.

Landon Fuller:

For Apple to fix quality, it seems like theyd have to step back from deeply embedded process/cultural changes that arose with iOS success.

There are lots of comments on Reddit.

Update (2014-10-14): There are more comments at MacRumors.

Update (2014-10-15): Rob Griffiths writes what he would like Tim Cook to say about all this.

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