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Dealing with the media

This one-day course is aimed at UCU branch officers and reps who want to learn more about dealing with the media. This course will involve both print and visual media.

Why attend?

In this period of political uncertainty it's even more important for unions to campaign effectively, to defend jobs and win the political, moral and economic argument. Increasingly there is an expectation from UCU members that branches are better equipped to make links with local media, and to produce press releases, be interviewed and generally get their message heard by their local community. This course offers you the opportunity to learn and practice the skills you will need in a safe and supportive environment.

By the end of the course you will know how to:

approach the local media, be it radio, television or the press

identify best practice when writing a press release

write a press release

prepare for filmed interviews

conduct yourself when being interviewed

identify advantages and pitfalls of social media

Both written and practical elements make up this dynamic learning opportunity. This course is taught by UCU's press team who bring a wealth of knowledge and expertise to the course.