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NARROWING IN ON RECRUITMENT The Whole Internet Social Networking Communities Location Demographics Age (Youth)

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RECRUITMENT AND SOCIAL MEDIA

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 255 million monthly active users  500 million Tweets are sent per day  78% of Twitter active users are on mobile  77% of accounts are outside the U.S.  Twitter supports 35+ languages Source: https://about.twitter.com/company

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SAMPLE TWEET INTERCEPT School’s out for the summer, but #YourBrilliantProgram is still here! DM for details! : Did you know that 1in4 new HIV infections are y/o? #YourBrilliantProgram can help you stay Thought #YourBrilliantProgram was over? We’re still here! Read more about us & join on our Got a friend in #YourBrilliantProgram and want in? Sign up on our Claim your spot now! #YourBrilliantProgram is a community of local women earning and learning about health!

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MORE ON SOCIAL MEDIA & RESEARCH INSTITUTIONS  Find out if your IRB has social media guidelines  Clearly state your intentions for use  Ensure that your research team and IRB are on the same page  Give your IRB samples of Tweets, posts, memes, and images you may want to use  ALWAYS ensure the confidentiality of study participants and potential recruits