MAM

Big CBS Prime intensifies marketing campaign

11 Jan, 2011 - 06:20 PM IST | | 271 Reads

MUMBAI: Reliance ADAG‘s recently launched English GEC Big CBS Prime has come out with a 13 feet inflated balloon as part of its marketing initiatives.

The balloon is placed in high-footfall zones across Mumbai and Delhi, aimed at drawing the attention of walk-in customers. Promos of the different shows telecast on the channel are being shown on the Balloon TV screen giving customers a chance to experience the channel.

Reliance Broadcast Network senior VP, marketing Anand Chakravarthy said, “Placing a huge, 13 feet balloon in the center of a high-activity area will draw a lot of eyeballs that we aim to gain onto the channel. This is a first among the many innovative activities that we have planned for this year. To stand out in the clutter, apart from mass media vehicles to build reach, we will also be innovatively using traditional media to create a buzz. A special thrust will be given to on-ground promotions across the country, for our viewers to actually get a feel of the show.”

Next week the broadcaster will place 3D kiosks on the roads in Mumbai and Delhi. Among other things, it is using Live Media‘s OOH screens in coffee shops. It is also using scrollers in malls.