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Hiptype hails from that ever-fertile soil of Northern California. Born from the mother of invention, the founders found it necessary to build an analytics platform for ebooks when their own efforts to produce an ebook hit a brick wall. I had the pleasure of chatting with CEO and co-founder James Levy about data, books and the future of publishing. How does data play a role in your organization? On a practical level, we’re optimizing for data. Our technical stack uses aggressive caching, a non-relational database, compression, and various other techniques that help make for a fast and scalable infrastructure. But the more interesting part of data is how it affects your philosophy. We believe that data wins arguments. Data makes decisions. ...

By James Levy This article originally appeared on the Hiptype Blog: Fifty Shades of Grey is the most successful eBook in the world. In fact, it is one of the fastest growing book series of all time, surpassing Harry Potter. The trilogy has combined to sell over $20 million in less than five months. By comparison, Stieg Larsson’s The Girl with the Dragon Tattoo trilogy took over three years to sell that many books. E.L. James’ trilogy is a juggernaut. It’s been ranked atop the New York Times’ best sellers list for 22 weeks. Its sequels, Fifty Shades Darker and Fifty Shades Freed, are currently ranked No. 2 and No. 3. A compilation of all three books ranked No. 9. The movie rights to the series have ...