A Conversation sparked by Christopher Locke's 'Gonzo Marketing: Winning Through Worst Practices'. Started by Jeneane Sessum in 2001, Gonzo Engaged was the first Blogger.com team weblog.
Let the games continue.

Tuesday, July 23, 2002

Through a fish, darkly

I think there is some commonality with my mediAgora ideas. here's my new short summary:

mediAgora defines rules for a market in digital media so Creators get credited and paid for their work, and Customers choose to pay a fair price.

Why is this needed? Because the media marketplace is riven by conflict between companies that profit from scarcity of physical goods and access, and those who assume that because works are easy to copy they need not be paid for. In either case, the creators lose out.

mediAgora is GPL-like, as a work sold through it can be incorporated in other works under the same terms - if you use my music as a background to your video, your customers should pay me the price I set for that music, as well as paying you your price for the video. This avoids the endless rights haggling that hinders so many productions.

mediAgora rewards you when you promote a work in a way that leads to a sale. Share new music or movies with your friends, and when they buy their copies, you get a cut. Creators don't see their royalties disappear in unaudited promotion fees - payment is strictly by results.