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Billie Koppel

The new face of Adax follows her own musical path

There are many strong women in Denmark, and one of them is Billie Koppel. A woman with a look that will catch your attention, a voice that pleases your ears and a story known by few people – however, she can’t run from her famous surname.

This season the bag company, ADAX, presents a new brand ambassador – the Danish singer, Billie Koppel.

“I think that women all over the world deserves a bigger voice. I find strength in nature and art, because of the indomitable power, which inspires me to go my own way.", says Billie about her motivation to be the new face of ADAX’ new campaign.

Even though Billie is on the go, she still has the time to be the face of the new campaign. With her little references to the mysterious and Indian look, she is a perfect match. The SS18 collection is called "Little Big Girl" after the western movie, "Little Big Man", where details from cowboys and Native Americans are transferred to the bags. The collection offers new styles with details like braids, rivets and gold and bright spring colors like rose, ash and olive.

With the new SS18 collection, ADAX, shows the latest bag trends, classics and leather qualities.

ADAX’ Marketing Manager, Anne Grundahl, tells about the collaboration, "Billie expresses mystery and power, and I'm glad she wants to be the face of our new campaign – Billie is a woman, who wants to follow her own way. She is a real power woman".

Billie is born into a musical family and has travelled a lot with her parents. Billie is not a woman, who is living in the shadow of her famous parents. She has an album in her own name, with personal interpretations and an autobiography on its way.

“My book is full of stories from my past such as stories from my travel destinations, says Billie and continues, “I travel a lot, and when we play concerts in Denmark and abroad, a bag is like a faithful friend, where you have all your personal belongings. Your entire life is in your bag while on the move”.