12
– The event will be conducted in 2 stages: – Preliminary round: All the teams will be quizzed on stock market related questions in multiple choice question form. – Virtual Stock Market: 12 teams selected in the first round will play the virtual stock market in the event ‘Transact’.

14
– Social Marketing is the most talked about tool for the future. In line with the same, we will try and look at opportunities for various sectors in the coming 3-5 years to use social marketing as a prominent tool for marketing. The case study provided will provide the base for analysis and participants are expected to work on the future outlook for the sector they wish to choose. This is the platform to present on the challenges that various sectors face with regards to ever changing marketing needs in the country. – Final list of teams will be announced by – 13 th Feb,2010 – PPT Presentation time – 20 minutes – Judges question-answer session - 10 minutes

15
Prize First Prize: Rs. 10,000 Second Prize: Rs. 5,000 Winning solution will be published on ‘THE SMART MANAGER’ website Date: 17 th February 2010 Time:2:00 pm to 5:00 pm Team Size: 2 members per team(2 teams per college) Last date of entries with the presentation – 11 th Feb, 2010 NO Registration Fees Aditya: Georges:

16
– The contestants will be given a BRAND which is not marketed very heavily. A SWOT analysis of the brand will be provided. Contestants will have an hour to come up with a Print Ad and an effective NEW tagline to go with it. – The brand will be known on the spot – Preparation time - 1 hour. – Presentation time – 10 minutes. – Clues will be provided one day prior to the event for collecting paper and magazine cuttings in line with the print advertisement. Contestants will be allowed to use only those cuttings they bring along. – Use of internet not allowed.

18
– The participants will be provided with the case study on the spot. The challenge is when news related to the case will be flashed twice during the course of 30 minutes while the participants are cracking the case. This will compel the participants to change their strategies on the spot, to keep up with the Flash, thus bringing out the best in them in changing scenarios. – Participants will be provided a case study on the spot – PPT presentation mandatory. – Preparation time - 30 minutes – Presentation time - 10 minutes