Search Engine Optimization

ALSO CALLED:
SEODEFINITION: Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about
Definition continues below.

WHITE PAPER:
48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.

WHITE PAPER:
In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.

BOOK:
Management of information via computers is undergoing a revolutionary change as the frontier between databases and search engines is disappearing. Against this backdrop of nascent convergence, a new class of software has emerged that combines the advantages of each technology, right now, in Search Based Applications. Read on to learn more.

VIDEO:
Implementing the Google Search Appliance not only reduced the amount of time TiVo's Customer Support Agents spent searching for content, it also reduced time spent on the phone with customers, ultimately leading to reduced call center costs. Watch this video.

CASE STUDY:
In order to ensure regulatory compliance, Northern Trust's IT department needed a better tool to help employees quickly find the latest forms and information. Using the Google Search Appliance, OneBox and User-Added Results, Northern Trust increased both the accuracy and relevance of all intranet searches. Read this case study.

WHITE PAPER:
Today's generation of cybercriminals continue to find more ways to abuse commonly used Web services for spamming and to spread malware. Leveraging the ever-growing number of Web 2.0 and computing platforms to facilitate operations, cybercriminals have moved away from simple and so much more.

WHITE PAPER:
This paper explores the legacy technologies that influenced the development of both the new generation of search engines and the more powerful unified information access platforms. It also explains the benefits this new approach brings in providing active intelligence on demand and more.

BOOK:
This whitepaper examines the results of a survey by Aberdeen in which 300+ executives, users, and managers of online content management systems were asked the methods they use for building their web content management and delivery models.

WHITE PAPER:
This white paper discusses topics that HR Managers need to know to understand the growing importance of online recruitment, and to create strategies that fully utilize the Internet as a key source of highly-qualified applicants.

SEARCH ENGINE OPTIMIZATION DEFINITION (continued): Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine's own Webmaster often gets SEO marketing offers suggesting that Google doesn't show up well in search results (which is quite unlikely). Google's recommendation for Webmasters? "Reserve the same skepticism for unsolicited e-mail about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators."Search Engine Optimization definition sponsored by SearchCIO-Midmarket.com, powered by WhatIs.com an online computer dictionary

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