Freshpair.com Video Spotlight Part 3

In our final Freshpair video installment, we talk to the company president, Matthew Butlein, about the eRetailer’s growing menswear selection and plus size lingerie options for customers.

“Men’s underwear comes in a variety of flavors from your very classic Hanes to things that add a little bit more spice to your underwear wardrobe,” said Matthew. “What’s great about our team is that we don’t’ just specialize in one of those things — we understand them all and we have a very deep knowledge of all of those [brands].”

Above: Matthew Butlein, president of Freshpair & menswear on display at Freshpair’s HQ in NYC.

“Men’s underwear comes in a variety of flavors from your very classic Hanes to things that add a little bit more spice to your underwear wardrobe.”

That knowledge base stems from Freshpair’s inventory of over 1,000 different pairs of men’s underwear. To put that into perspective, 50 different boxer brief options are available from just one brand.

Above: Menswear on display at Freshpair’s HQ in NYC.

One of the things Freshpair is focused this year is helping their customers effectively navigate those options to help them find the perfect pair of underwear.

Talking about plus size intimates, Matthew noted that the company will focus on using their own models to showcase product. “We want to have more of a Freshpair branded curvier model so we can shoot in our own environment and our own style,” said Matthew.

All very exciting developments for the company and we’re looking forward to seeing what Freshpair.com has in store for the rest of the year and 2014.