Ed Keller

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Ed Keller is CEO of the Keller Fay Group (kellerfay.com), an award winning word of mouth research and consulting firm. Keller has been called “one of the most recognized names in word of mouth” and the publication of his 2003 book, The Influentials, has been called the “seminal moment in the development of word of mouth.”

Keller’s new book, The Face to Face Book (co-authored with Brad Fay), is scheduled to be published in March 2012. Based on extensive research and illuminating case studies of leading brands, it demonstrate how in-person social marketing, not online social media, is the key to business success.

Prior to founding Keller Fay, Keller was CEO of the well known research firm, RoperASW. Keller is a past-president of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council. In 2011 he was awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member. He is on the Board of Directors of Bazaarvoice, a leading provider of online social commerce solutions. Keller speaks frequently to business audiences about word of mouth marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller writes a regular blog for MediaBizBloggers, and is quoted frequently in the business press.

Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.