South Florida & NYC Branding Agency

A Structured Approach to Brand Strategy and Building a Great Brand

A clear identity is absolutely essential for every brand. It’s impossible to consistently connect with consumers and grow a business without defining your promise, values, and presentation.

How can your organization construct this foundation for success? At MDG, we believe that great brands are built on a single idea.

While your brand may have many positive attributes, one must be identified as the lead strength. This essential idea informs everything; it cuts through the clutter and helps you stand out in the marketplace.

We’re experts in helping a business uncover its core proposition. Through a structured approach, we’ll establish your strengths, pinpoint the needs of your audiences, determine what sets you apart from your competition, and identify what makes your brand exceptional.

From there, we’ll build an entire brand structure, including an overarching narrative and architecture, as well as specific voice, design, and governance guidelines.

Our process is well defined and collaborative. Together, we’ll create a unique and compelling brand platform that will resonate with consumers and position you for long-term growth.

Building a clear brand identity requires a clear process. Our step-by-step approach starts with research and analysis, then moves to defining the core idea, voice, and architecture. After that comes design exploration/refinement, guidelines, assets, and activation.

Online brand hub: Develop a succinct digital version of the guidelines, which serves as a central resource hub for all brand assets.

Step Five: Activation

Even the best branding is meaningless if it isn’t implemented well. As a full-service marketing and advertising agency, MDG has the skills, resources, and experience needed to help you activate your brand across all formats and media, including traditional, digital, social, and PR.

Let’s Build a Great Brand Together

We understand how important branding is to your business. With the right agency partner, you can identify an approach that clearly differentiates your offerings, engages consumers, and positions you for continued growth.