Digital Marketing Weekly Roundup #127

Digital Marketing Weekly Roundup #127

Hi there!

After nearly two decades since its conception, Google is finally making drastic changes to their advertising products, which means OUT with the old and IN with the new!

Say goodbye to AdWords and say hello to our new friend, Google Ads. Please note that this is not merely a branding play, but a huge shift in how Google wants to run their ad business. We’ll discuss what this means to advertisers down below in this week’s digital marketing roundup!

MUST READS

Facebook’s relationship with publishers is like a never-ending wrestling match. In yet another attempt to help publishers generate more revenue, Facebook is offering a service where publishers can gate their content for a subscription fee. Facebook claims that an early beta test is showing positive results, while publishers remain wary. Watch this space!

Amazon is officially retiring CPM ads by September 30th this year. All CPM ads will officially be shut down on December 31st. As an alternative, Amazon is pushing for Native Shopping Ads and their programmatic solution, Unified Ad Marketplace.

HAWK WATCH

In this value-packed presentation, our Co-Founder and CEO Todd Saunders runs through everything advertisers need to know in order to succeed with Google AdWords. Starting from the basics of targeting all the way to bid adjustments, this talk covers it all!