Drink milk now for later
With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.
The commercials build on how we all see our future: we all want to grow old, but we donв?Tt want to feel old. Thatв?Ts why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.

FREESTYLER

2 of 2 Campaign

Type of Entry:

Product & Service

Category:

Savoury Foods

Title:

FREESTYLER

Advertiser/Client:

FLEMISH MILK BOARD (VLAM)

Product/Service:

MILK

Entrant Company:

DUVAL GUILLAUME BRUSSELS, BELGIUM

Advertising Agency:

DUVAL GUILLAUME BRUSSELS, BELGIUM

Creative Director:

Katrien Bottez/Peter Ampe

Copywriter:

Hans & Raoul

Agency Producer:

Emily Rammant

Advertiser's Supervisor:

Ludo Willems/Frederik Vandermersch

Account Manager:

Greet Wachters/Annelies Van Der Donck

Account Supervisor:

Isabel Peeters

Production Company:

LATCHO DROM Brussels, BELGIUM

Director:

Manu Coeman

Producer:

Julie Bosteels

Art Director:

Hans & Raoul

Brief Explanation:

Drink milk now for later
With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.
The commercials build on how we all see our future: we all want to grow old, but we donв?Tt want to feel old. Thatв?Ts why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.

GO ON LAD

Type of Entry:

Product & Service

Category:

Sweet Foods & Snacks

Title:

GO ON LAD

Advertiser/Client:

PREMIER FOODS

Product/Service:

HOVIS BREAD

Entrant Company:

MILES CALCRAFT BRIGINSHAW DUFFY London, UNITED KINGDOM

Advertising Agency:

MILES CALCRAFT BRIGINSHAW DUFFY London, UNITED KINGDOM

Executive Creative Director:

Paul Briginshaw/Malcolm Duffy

Creative Director:

Danny Brooke-Taylor

Copywriter:

Gavin Torrance

Agency Producer:

Lorraine Geoghegan

Production Company:

RATTLING STICK London, UNITED KINGDOM

Director:

Ringan Ledwidge

Producer:

Sally Humphries

Editor:

Rich Orrick, Work

Music: Artist/Title:

Abi Leland

Art Director:

Danny Hunt

Lighting:

Alwin Kuchler

Brief Explanation:

The Brief
Re-launch the Hovis brand, catapulting it back to its rightful place in the hearts, minds and shopping baskets of the British public. Communicate the return of the iconic Little Brown Loaf.
The Work
An epic film that is 122 seconds long (one second for every year Hovis has been around. Follows a little boyв?Ts perilous journey from 1886 to the present day, bringing the Hovis little brown loaf home to his mam, through our nationв?Ts most important and iconic events.

MARIACHIS

Type of Entry:

Product & Service

Category:

Sweet Foods & Snacks

Title:

MARIACHIS

Advertiser/Client:

MARS MEXICO

Product/Service:

SKWINKLES SWEETS

Entrant Company:

LEO BURNETT MEXICO, MEXICO

Advertising Agency:

LEO BURNETT MEXICO, MEXICO

Chief Creative Officer:

Jorge Aguilar

Executive Creative Director:

Rafael Martinez

Creative Director:

Luis Hernandez

Copywriter:

Rafael Martinez/Luis Hernandez/David Marcos

Agency Producer:

Ximena Aguirre

Account Supervisor:

Marcela Berlanga

Production Company:

CENTRAL FILMS Mexico City, MEXICO

Art Director:

Mariana Orozco/Mariela Rueda

Brief Explanation:

Skwinkles are spicy sweets, a weird combination even for the weirdest standards. Standards which might include a tennis match where the players ride Mexican mariachis.

Our brief was to continue the Skittles в??Experience the Rainbowв?T campaign with a television execution that would increase brand loyalty and purchase frequency. The campaign is aimed at teens from 12-17, with a creative bulls-eye of 16 years of age.
Our solution was to take another peek into an everyday situation in the Skittles world, where the magical meets mundane reality in an unexpected way.

BOSS

1 of 2 Campaign

Type of Entry:

Product & Service

Category:

Non-Alcoholic Drinks

Title:

BOSS

Advertiser/Client:

NATIONAL FOODS

Product/Service:

DARE ICED COFFEE

Entrant Company:

BMF Sydney, AUSTRALIA

Advertising Agency:

BMF Sydney, AUSTRALIA

Executive Creative Director:

Warren Brown

Creative Director:

Simon Langley

Copywriter:

Richard Morgan/Steven Thomson

Agency Producer:

Mandy Payne

Advertiser's Supervisor:

John Wardley

Account Supervisor:

David Flanagan/Clare Kerlin/Simon Jarvis

Production Company:

CHERUB PICTURES Sydney, AUSTRALIA

Director:

Justin Kurzel

Producer:

Serena Paull

Editor:

Adam Wills

Art Director:

Nils Eberhardt

Post Production:

The Lab/Fin Design

Brief Explanation:

We created a new campaign for DARE iced coffee, positioning DARE as the great alternative to hot coffee. The idea is based on the insight that when someone asks you to в??go for a coffeeв??, it can often be a subtext for a deeper more awkward conversation.

GIRLFRIEND

2 of 2 Campaign

Type of Entry:

Product & Service

Category:

Non-Alcoholic Drinks

Title:

GIRLFRIEND

Advertiser/Client:

NATIONAL FOODS

Product/Service:

DARE ICED COFFEE

Entrant Company:

BMF Sydney, AUSTRALIA

Advertising Agency:

BMF Sydney, AUSTRALIA

Executive Creative Director:

Warren Brown

Creative Director:

Simon Langley

Copywriter:

Richard Morgan/Steven Thomson

Agency Producer:

Mandy Payne

Advertiser's Supervisor:

John Wardley

Account Supervisor:

David Flanagan/Clare Kerlin/Simon Jarvis

Production Company:

CHERUB PICTURES Sydney, AUSTRALIA

Director:

Justin Kurzel

Producer:

Serena Paull

Editor:

Adam Wills

Art Director:

Nils Eberhardt

Post Production:

The Lab/Fin Design

Brief Explanation:

We created a new campaign for DARE iced coffee, positioning DARE as the great alternative to hot coffee. The idea is based on the insight that when someone asks you to в??go for a coffeeв??, it can often be a subtext for a deeper more awkward conversation.

TAXI

Type of Entry:

Product & Service

Category:

Non-Alcoholic Drinks

Title:

TAXI

Advertiser/Client:

PEPSI-QTG CANADA

Product/Service:

TROPICANA TROPICS

Entrant Company:

BBDO CANADA Toronto, CANADA

Advertising Agency:

BBDO CANADA Toronto, CANADA

Executive Creative Director:

Ian MacKellar

Copywriter:

Jamie Marcovitch

Agency Producer:

Beatrice Bodogh

Advertiser's Supervisor:

Shirley Mukerjea

Account Supervisor:

Kelly McGuire

Production Company:

SONS AND DAUGHTERS PRODUCTIONS Toronto, CANADA

Director:

David Hicks

Producer:

Neil Bartley

Editor:

Matt Dell, Ricochet Post Productions

Sound Design/Arrangement:

Ricochet Post Productions

Art Director:

Todd Cornelius

Lighting:

Tico Poulakakis

Brief Explanation:

Our client, Tropicana Tropics juice, wanted winter ravaged Canadians in desperate need of a tropical escape to realize that Topics juice is just the ticket. One glass is just like a quick trip to the tropics. We illustrated that literally, by taking iconic moments of tropical escape and shortening them considerably. And what better way to show a quick trip than through quick 15 second commercials.

ENCOUNTER

Type of Entry:

Product & Service

Category:

Non-Alcoholic Drinks

Title:

ENCOUNTER

Advertiser/Client:

THE COCA-COLA COMPANY

Product/Service:

COCA-COLA

Entrant Company:

McCANN ERICKSON Madrid, SPAIN

Advertising Agency:

McCANN ERICKSON Madrid, SPAIN

Chief Creative Officer:

Leandro Raposo

Executive Creative Director:

Monica Moro/Pablo Colonnese/Pablo Stricker

Creative Director:

Raquel Martinez

Copywriter:

Josep Mascaro

Agency Producer:

Luis Felipe Moreno

Advertiser's Supervisor:

Marta Fontcuberta

Account Supervisor:

Javier Pascual

Production Company:

LANDIA Madrid, SPAIN

Director:

Andy Fogwill

Producer:

Ivo Von Vallenhoven

Editor:

Jose Ramon Lorenzo

Music: Artist/Title:

Jorge ViГ+als

Post Production:

Juan Bascon Insitu

Brief Explanation:

This campaign appeals to our optimism in times of crisis. It is a real story, with absolutely real characters, in which an encounter takes place between two people: Josep, the oldest man in Spain and Aitana, a newborn baby girl. Drawing on his 102 yearsв?T experience, the old man gives her a series of common sense tips, in order to help her engage in life with keenness and excitement because, in spite of the hard times we have to endure, weв?Tre here to be happy.

WELCOME BACK

Type of Entry:

Product & Service

Category:

Household: Other

Title:

WELCOME BACK

Advertiser/Client:

THE CLOROX COMPANY

Product/Service:

KINGSFORD CHARCOAL

Entrant Company:

DDB WEST San Francisco, USA

Advertising Agency:

DDB WEST San Francisco, USA

Chief Creative Officer:

Lisa Bennett

Creative Director:

Mike Andrews

Copywriter:

Jim Bosiljevac

Agency Producer:

Bryan Holt

Advertiser's Supervisor:

Suzanne Sengelmann

Planner:

Stacey Grier/Mark Lewis

Account Supervisor:

Vicki Sanders

Production Company:

MOXIE PICTURES Los Angeles, USA

Director:

Frank Todaro

Producer:

Roger Zorovich

Editor:

Tim Brooks, Filmcore

Sound Design/Arrangement:

One Union

Art Director:

Lance Vining

Other Credits:

Director Of Production: Frank Brooks

Brief Explanation:

A man is brought out of hibernation by a neighborв?Ts cookout. He emerges dazed and disoriented, shocked to discover that while he was sleeping inside his house, winter has ended and grilling season had begun.

SQUARES

Type of Entry:

Product & Service

Category:

Cosmetics & Beauty

Title:

SQUARES

Advertiser/Client:

UNILEVER

Product/Service:

AXE DEODORANT

Entrant Company:

ponce buenos aires, ARGENTINA

Advertising Agency:

ponce buenos aires, ARGENTINA

Executive Creative Director:

HernГЎn Ponce/HernГЎn Ibarra/Walter Aregger

Creative Director:

AnalГ-a Rios/Ricardo Armentano

Agency Producer:

Roberto Carsillo/Selva Dinelli

Advertiser's Supervisor:

Pablo Gazzera/Tomas Marcenaro/Santiago Hunt/Fernando Laratro

Account Supervisor:

Nestor Ferreyro

Production Company:

REBOLUCION Buenos Aires, ARGENTINA

Director:

Armando Bo

Producer:

Patricio Alvarez Casado

Sound Design/Arrangement:

No Problem

Music: Artist/Title:

Swing Musica

Post Production:

Metrovision

Other Credits:

Client Services Director: Vanina Rudaeff

Brief Explanation:

The commercial shows us a day in the life of a man that uses Axe Day & Night. From the concept в??one is suitable for general audiences, the other one is notв??, we see situations of flirting during the day, while using Axe Day, but when we get to the night, the image starts to get pixilated.

GUCCI FLORA

Type of Entry:

Product & Service

Category:

Cosmetics & Beauty

Title:

GUCCI FLORA

Advertiser/Client:

PROCTER & GAMBLE PRESTIGE PRODUCTS

Product/Service:

FLORA BY GUCCI FRAGRANCE

Entrant Company:

FILMMASTER Milan, ITALY

Advertising Agency:

REM Rome, ITALY

Executive Creative Director:

Riccardo Ruini

Planner:

Olivia Mariotti

Account Manager:

Elisa Faustini

Production Company:

FILMMASTER Milan, ITALY

Director:

Chris Cunnigham

Producer:

Monica Riccioni-Alessandro Bonino

Editor:

Danny Tull

Lighting:

Marcel Zyskind

Brief Explanation:

The commercial focuses on the nature of the scent. Model Abbey Lee, surrounded by endless field of pink flowers, gently inhales the fragrance from a single flower. She is caressed by the scent as she in turn sensuously conducts and manipulates it through the field.
Her movements become ever more hypnotic as the intensity increases, until the final rush overwhelms her completely and her dress bursts into an intensely beautiful butterfly effect of fabric, light and petal.

BEAUTY BOWLING

Type of Entry:

Product & Service

Category:

Toiletries

Title:

BEAUTY BOWLING

Advertiser/Client:

ALFINE CO.

Product/Service:

ESTHE WAM HAIR REMOVAL

Entrant Company:

OGILVY & MATHER JAPAN Tokyo, JAPAN

Advertising Agency:

OGILVY & MATHER JAPAN Tokyo, JAPAN

Creative Director:

Takuya Matsuo

Copywriter:

Hono Nakano/Wataru Sato

Production Company:

PYRAMID FILM Tokyo, JAPAN

Director:

Yoshinari Kamiya

Producer:

Koichi Hara

Editor:

Hirokazu Okamoto

Art Director:

Masahide Yoshimi

Brief Explanation:

For women, being beautiful is about keeping challenging themselves. This ad shows the tragedy of a woman at a beauty championship who failed to take care of herself. It expresses how one single hair can divide the winner and the loser by using the game of bowling by communicating that their body would be perfect with Esthe WAM because they offer professional care during and after the treatment.

SECRETS AND LIES

Type of Entry:

Product & Service

Category:

Clothing, Footwear & Accessories

Title:

SECRETS AND LIES

Advertiser/Client:

LEVI STRAUSS

Product/Service:

501 JEANS

Entrant Company:

BBH London, UNITED KINGDOM

Advertising Agency:

BBH London, UNITED KINGDOM

Chief Creative Officer:

Sir John Hegarty

Executive Creative Director:

Sir John Hegarty

Creative Director:

Nick Gill

Copywriter:

Jon Fox

Agency Producer:

Davud Karbassioun

Advertiser's Supervisor:

Jennifer Sey

Account Supervisor:

Patricia Mcdonald

Production Company:

SONNY London, UNITED KINGDOM

Director:

Jeff Labbe

Producer:

Helen Kenny/Ran Holst

Editor:

Richard Orrick, Work Post)

Sound Design/Arrangement:

Aaron Reynolds, Wave Recording Studios

Music: Artist/Title:

Isobel Campbell+Mark Lanegan/(Do You Wanna) Come Walk With Me

Art Director:

Rik Brown

Post Production:

Absoloute Post

Brief Explanation:

в??Secrets & Liesв?T is one of four films in the Levi'sВR 501ВR Live Unbuttoned campaign. The campaign celebrates the 501ВR's most distinctive product feature - the button-fly; but makes the act of unbuttoning the symbol of a free, open, uninhibited and unrestrained approach to life.
в??Secrets & Liesв?T dramatises what it means to live life unbuttoned. After meeting on a night out a young couple reveal they havenв?Tt been entirely honest with one another. As they unbutton their 501в?TsВR the truth is exposed. The more they reveal about themselves, the closer they become.

Honda wanted to make the launch of the new Honda Accord break seemingly impossible boundaries in keeping with the Honda proposition 'If it's difficult, it's worth doing'. In conjunction with Channel 4, we developed the first ever LIVE (as opposed to as-live) TV commercial. Working with the ATL idea of skydivers, we put together a specialist team to pull off one of the most daring launch events ever seen on TV. 17 skydivers, 7 cameras, filming at 1400 ft, rapidly changing weather conditions, live direction and audio mix - for one, 3 minute 21 second spot, broadcast instantly live on Channel 4. And all in 3 weeks from green light to on-air. It had unprecedented media coverage, in the UK and abroad.

UNBOXED

Type of Entry:

Product & Service

Category:

Cars

Title:

UNBOXED

Advertiser/Client:

AUDI UK

Product/Service:

AUDI Q5

Entrant Company:

BBH London, UNITED KINGDOM

Advertising Agency:

BBH London, UNITED KINGDOM

Creative Director:

Nick Kidney/Kevin Stark

Copywriter:

Joakim Saul/Maja Fernqvist

Agency Producer:

Olly Chapman

Advertiser's Supervisor:

James Millett

Planner:

Rachel Hatton/Ed Booty

Account Manager:

Oli Pattenden

Account Supervisor:

Bill Scott/Simon Coles

Production Company:

PASSION PICTURES London, UNITED KINGDOM

2nd Production Company:

FIRST AVE MACHINE New York, USA

Director:

Aaron Duffy/Russell Brooke

Producer:

Belinda Blacklock

Editor:

Passion

Music: Artist/Title:

Woody Guthrie/Riding In My Car

Animation:

Passion Pictures/1st Avenue Machine

Art Director:

Joakim Saul/Maja Fernqvist

Lighting:

Tony Brown

Post Production:

The Mill

Brief Explanation:

Centred around a product truth, the ad highlights how Audi substituted straight lines with curves and created an SUV with one of the lowest drag coefficients in its category. This truth is brought to life with в??The new streamlined Audi Q5", presenting us with the opportunity to challenge the category norms; SUVs being commonly perceived as в??boxyв?T, crude and inefficient. Thus the campaign idea is articulated by the line: в??Weв?Tve unboxed the box - The new streamlined Audi Q5.в?? Visually we see a card box unfolded and transformed into a car.

Summary
In this TV commercial, we dramatise the fact that parallel parking is not very
easy. Thanks to Volkswagenв?Ts в??Park Assistв??, all drivers can be parking experts.
With the help of a surprising moment, we show just how this can happen.

BOXES

Type of Entry:

Product & Service

Category:

Other Vehicles, Auto Products & Services

Title:

BOXES

Advertiser/Client:

VOLKSWAGEN TRUCKS

Product/Service:

VW TRUCKS

Entrant Company:

ALMAPBBDO SГ?o Paulo, BRAZIL

Advertising Agency:

ALMAPBBDO SГ?o Paulo, BRAZIL

Chief Creative Officer:

Marcello Serpa

Executive Creative Director:

Marcello Serpa

Creative Director:

Luiz Sanches/DulcГ-dio Caldeira

Copywriter:

Eduardo Andrietta

Agency Producer:

Egisto Betti/Andre Soares

Advertiser's Supervisor:

Herlander Zola

Account Supervisor:

Fernao Cosi/Filipi Bartholomeu

Production Company:

SENTIMENTAL FILMES SГ?o Paulo, BRAZIL

Director:

Paulo Diehl

Sound Design/Arrangement:

A9

Art Director:

Ary Nogueira/Marcus Kawamura

Other Credits:

Photography: Rambo

Brief Explanation:

In the film, the main characters are the packages that, in design, became Volkswagen Trucks. Every one of them has a format of a different Volkswagen Truck, as if it were precisely tailored for each load inside the boxes. The paintings on its side "transform" in wooden boxes that carry large amounts of fruit in a truck designed specifically to bring delicate products. The same with a box of milk, a crate of drinks, a box of eggs, bags of cement and others.

REMOTE CONTROL

Type of Entry:

Product & Service

Category:

Home Electronics & Audio-Visual

Title:

REMOTE CONTROL

Advertiser/Client:

LOEWE OPTA

Product/Service:

LOEWE SOUND SYSTEM

Entrant Company:

SCHOLZ & FRIENDS Berlin, GERMANY

Advertising Agency:

SCHOLZ & FRIENDS Berlin, GERMANY

Chief Creative Officer:

Martin Pross

Creative Director:

Matthias Spaetgens/Oliver Handlos

Copywriter:

Caspar Heuss

Agency Producer:

Nele Juergens/Alissa Rabe

Advertiser's Supervisor:

Henrik Rutenbeck

Account Manager:

Karsten Luebke/Joris Jonker/Laura Auerswald/Stefanie Wurst

Production Company:

ELEMENT E Hamburg, GERMANY

Director:

Alex Feil

Sound Design/Arrangement:

BLUWI Music and Sounddesign Hamburg

Art Director:

Michael Schmidt

Lighting:

Cameraman: Marc Achenbach

Other Credits:

Strategic Planning: Michael Jaeger/Cutter: Steven Wilhelm

Brief Explanation:

Discerning individuals in Europe and selected major cities regard Loewe as the leading premium brand in the home entertainment systems sector. Especially its sound system is widely known as unique and top of the art. The spot aimed to point out this very fact.
The Loewe Sound System is extremely realistic. If one, for example, adjusts the volume, it not only affects the volume itself but also the amount of sound sources.

SELF CHECKOUT

1 of 2 Campaign

Type of Entry:

Product & Service

Category:

Retail Stores

Title:

SELF CHECKOUT

Advertiser/Client:

FAKTA

Product/Service:

SUPERMARKET

Entrant Company:

UNCLE GREY Г:rhus, DENMARK

Advertising Agency:

UNCLE GREY Г:rhus, DENMARK

Creative Director:

Per Pedersen

Copywriter:

Michael Paterson

Production Company:

M2FILM Г:rhus, DENMARK

Director:

Klaus Lysgaard

Producer:

Jan Pedersen

Art Director:

Jesper Hansen

Brief Explanation:

As part of the long running campaign "Fakta. It only takes 5 minutes , but we really wish you would stay a little longer," fakta has placed self checkout machines that are forcing the costumers to stay longer in the supermarket.

BEEP

2 of 2 Campaign

Type of Entry:

Product & Service

Category:

Retail Stores

Title:

BEEP

Advertiser/Client:

FAKTA

Product/Service:

SUPERMARKET

Entrant Company:

UNCLE GREY Г:rhus, DENMARK

Advertising Agency:

UNCLE GREY Г:rhus, DENMARK

Creative Director:

Per Pedersen

Copywriter:

Michael Paterson

Production Company:

M2FILM Г:rhus, DENMARK

Director:

Klaus Lysgaard

Producer:

Jan Pedersen

Art Director:

Jesper Hansen

Brief Explanation:

As part of the long running campaign "Fakta. It only takes 5 minutes , but we really wish you would stay a little longer," a check-out assistent in Fakta is forcing the costumer to say "beep" every time the assistent is scanning the grocery items.

POTATO

Type of Entry:

Product & Service

Category:

Retail Stores

Title:

POTATO

Advertiser/Client:

MIGROS GENOSSENSCHAFTSBUND

Product/Service:

MIGROS SUPERMARKET

Entrant Company:

JUNG von MATT/LIMMAT ZГ?rich, SWITZERLAND

Advertising Agency:

JUNG von MATT/LIMMAT ZГ?rich, SWITZERLAND

Executive Creative Director:

Alexander Jaggy

Creative Director:

Michael Rottmann

Copywriter:

Livio Dainese/Samuel Christ

Agency Producer:

Ilonka Galliard

Account Manager:

MichГЁle Gutmann

Account Supervisor:

Fabian RГ¶thlisberger

Production Company:

BIGFISH FILMPRODUKTION Berlin, GERMANY

Director:

The Vikings (Bjoern Ruehmann/Matthew Branning)

Producer:

Executive Producer: Andrea Roman;Line Producer: Ronald Vietz

Editor:

Reni Kleinow/Bigfish Filmproduktion Gmbh/Ultra Images Ch

Animation:

Mike Bothe/Bigfish Filmproduktion Gmbh

Art Director:

Fernando Perez/Patrick Beeli

Lighting:

Kolja Brandt

Post Production:

Das Werk Novalis/Berlin

Brief Explanation:

With 480 outlets, Migros is Switzerland's largest retail chain and its branches carry a wide range of products sourced directly from the local region. This means that the products sold at each branch differ slightly from one location to the next. In order to emphasize the regional nature of the range, we observe a family of potato growers in their everyday life. The farmers clearly have a deep-rooted affinity with the vegetables they grow with their own hands. The entire house is full of potato toys, potato knickknacks and other objects made of potatoes. In fact, they identify so strongly with the product that even their noses have assumed a potato shape.

The film shows a woman arriving home carrying a package. She sees something the camera doesnв?Tt reveal and screams hysterically. After she screams, camera zooms in and reveals a mouse. Then it cuts back to the woman who is now on top of a chair that has been assembled in only a few seconds. Enters lettering в??Really easy-to-assemble furniture.в?? Cuts to logo of Tok & Stok furniture shop.

MUNICH

Type of Entry:

Product & Service

Category:

Entertainment & Leisure

Title:

MUNICH

Advertiser/Client:

NATIONAL MUSEUM

Product/Service:

MUSEUM

Entrant Company:

EURO RSCG Prague, CZECH REPUBLIC

Advertising Agency:

EURO RSCG Prague, CZECH REPUBLIC

Creative Director:

Eduard Kauba

Copywriter:

Filip Kukla/Pavel Fris

Production Company:

ARMADA FILMS Prague, CZECH REPUBLIC

Director:

Jakub Hussar

Art Director:

Ales Pokorny

Brief Explanation:

The Munich Agreement is the pact from 1938 where Hitler, Mussolini, Chamberlain and Daladier forced Czechoslovakia
to give parts of its territory to Nazi Germany.
The Munich Agreement is now exhibited at the Czech National Museum for the first time.

SPACESHIPS

Type of Entry:

Product & Service

Category:

Entertainment & Leisure

Title:

SPACESHIPS

Advertiser/Client:

SITGES FANTASY FILM FESTIVAL

Product/Service:

SITGES FANTASY FILM FESTIVAL

Entrant Company:

VITRUVIO LEO BURNETT Madrid, SPAIN

Advertising Agency:

VITRUVIO LEO BURNETT Madrid, SPAIN

Executive Creative Director:

Rafa AntГ?n

Creative Director:

Rafa AntГ?n

Copywriter:

Jorge LГ?pez Navarrete

Agency Producer:

Natacha MartГ-n/Г?lvaro Aparicio

Account Supervisor:

Clara MarchГЎn/MarГ-a FerrГЎndez

Production Company:

PICNIC Barcelona, SPAIN

Director:

Edu CuГcllar

Producer:

FermГ-n Vilanova

Sound Design/Arrangement:

Infinia

Art Director:

Daniel SГЎenz

Post Production:

Infinia

Brief Explanation:

A dull and black work space. Suddenly, a gorgeous woman dressed in bright white spaceship-like clothes arrives.
Space would suck without the spaceships.
Spaceship films week.

BLOOD RAIN

Type of Entry:

Product & Service

Category:

Entertainment & Leisure

Title:

BLOOD RAIN

Advertiser/Client:

SONY COMPUTER ENTERTAINMENT

Product/Service:

SONY PLAYSTATION

Entrant Company:

TBWA\ESPAГ'A Madrid, SPAIN

Advertising Agency:

TBWA\ESPAГ'A Madrid, SPAIN

Executive Creative Director:

Juan Sanchez/Guillermo Gines

Creative Director:

Montse Pastor/Bernardo Hernandez/Vicente Rodriguez

Copywriter:

Vicente Rodriguez/Bernardo Hernandez

Agency Producer:

Mariluz Chamizo

Advertiser's Supervisor:

Javier Martinez Avial

Planner:

Jesus Fuertes

Account Supervisor:

Ines Diaz Casariego

Production Company:

PIRAMIDE Madrid, SPAIN

Director:

Fernando De France

Producer:

Monica Marcos

Art Director:

Montse Pastor

Post Production:

El Ranchito

Brief Explanation:

People in the street, at the swimming pool, in their car, at their wedding...suddenly it starts raining...blood. Gods'war has started.

PITCH

Type of Entry:

Product & Service

Category:

Entertainment & Leisure

Title:

PITCH

Advertiser/Client:

IDFA

Product/Service:

INTERNATIONAL DOCUMENTARY FILM AMSTERDAM

Entrant Company:

TBWA\NEBOKO Amsterdam, THE NETHERLANDS

Advertising Agency:

TBWA\NEBOKO Amsterdam, THE NETHERLANDS

Creative Director:

Bas Engels/Pim Van Nunen

Copywriter:

Bas Engels

Agency Producer:

Rosemarie Praaning

Advertiser's Supervisor:

Cathalijne De Wilde/Cees Van 't Hullenaar

Account Supervisor:

Annette Menheere/Elise Dam

Production Company:

25FPS Amsterdam, THE NETHERLANDS

Director:

Mike Van Diem

Producer:

Bas Pinkse

Editor:

Offline Editor: Chiel Muller ; Online Editor: Jan Van De Laar

Sound Design/Arrangement:

FC/Walvisch/Massive Music Amsterdam

Animation:

John Gundlach

Art Director:

Pim Van Nunen

Lighting:

Edwin Verstegen

Post Production:

Avp: Online

Other Credits:

Design: Georgina Vieane ; Photographer: Bart Oomes

Brief Explanation:

IDFA:
Several famous people from the Dutch film industry star in these films for the International Documentary Filmfestival Amsterdam. In в??The Pitchв?T. Dutch film director Johan Nijenhuis pitches a script to San Fu Maltha, film producer of Paul Verhoevenв?Ts Zwartboek and Alles is Liefde. In в??The Script Readingв?T several Dutch film actors star together with Dutch film director Martin Koolhoven, known for Oorlogswinter and Amnesia. In в??The Castingв?T several kids are directed by Dutch film director Tamar van den Dop, known for Blind.
The films for IDFA are directed by two time Oscar winning director Mike van Diem.

THAI MUNG

Type of Entry:

Product & Service

Category:

Banking, Investment & Insurance

Title:

THAI MUNG

Advertiser/Client:

SYN MUN KONG INSURANCE PUBLIC COMPANY

Product/Service:

CAR INSURANCE

Entrant Company:

LOWE BANGKOK, THAILAND

Advertising Agency:

LOWE BANGKOK, THAILAND

Executive Creative Director:

Supon Khaotong/Kittinan Sawasdee

Creative Director:

Presert Vijitpawan

Copywriter:

Krai Kittikorn/Prasert Vijitpawan

Agency Producer:

Chudthai Khumpong

Account Manager:

Supinyo Maneerat/Saranporn Arwatchanajitt

Production Company:

PHENOMENA Bangkok, THAILAND

Director:

Thanonchai Sornsriwichai

Editor:

Angkarn Petchsang

Sound Design/Arrangement:

Cine Digital

Art Director:

Asawin Techasakulsin

Brief Explanation:

People in a cafe hear a car crash but just miss it.
We see the car about to be towed away. Come fast
Claim fast
Fix fast
Man: Thanks a lot
Syn Mun Kong Insurance, Call 1596

QUIZZ BAD LOSER

Type of Entry:

Product & Service

Category:

Banking, Investment & Insurance

Title:

QUIZZ BAD LOSER

Advertiser/Client:

THE SWEDISH NATIONAL DEBT OFFICE

Product/Service:

BONDS

Entrant Company:

STORГ:KERS McCANN Stockholm, SWEDEN

Advertising Agency:

STORГ:KERS McCANN Stockholm, SWEDEN

Copywriter:

Petrus Kukulski

Advertiser's Supervisor:

Robert Nygren

Account Supervisor:

Mirja Hjelm

Production Company:

CALLBOY Stockholm, SWEDEN

Director:

Max Vitali

Producer:

Nils Ljunggren

Editor:

Joakim Pietras

Sound Design/Arrangement:

Housework

Animation:

Housework

Art Director:

Justine Lagache

Post Production:

Chimney Pot

Other Credits:

Final Art: Ylva Krantz

Brief Explanation:

Lottery bonds are a savings product where, instead of interest payments, investors can win prizes. For each lottery bond you buy you have several chances to win a million swedish kronor. When all the draws have been made and the lottery bond matures, you get back every krona you invested.
The adverting concept is to make fun of bad losers. In these TVCs two famous Swedish TV-hosts experience some problems with bad losers, in two imitations of local TV-shows from the 90-ties. Lottery bonds are perfect for people who hate to lose as you never can lose.

MOTHER'S DAY

Type of Entry:

Product & Service

Category:

Commercial Public Services

Title:

MOTHER'S DAY

Advertiser/Client:

COMCAST

Product/Service:

COMCAST TELEPHONE SERVICES

Entrant Company:

O POSITIVE New York, USA

Advertising Agency:

GOODBY SILVERSTEIN & PARTNERS San Francisco, USA

Creative Director:

Mike McKay/Will McGinness

Copywriter:

Dan Hofstadter

Agency Producer:

Tanya Lesieur/Michael Damiani

Account Supervisor:

Aaron Kennedy

Production Company:

O POSITIVE New York, USA

Director:

Kenny

Producer:

Ralph Laucella/Devon Clark

Editor:

Paalrui, Hutchco Technologies

Art Director:

Jason Campbell

Brief Explanation:

Comcast.com's special offer on Mother's Day brings sons around the world out of the woodwork to call their moms on the cheap. Moms are knocked off their feet - literally - with surprise when their loved ones remember them on Mother's Day. Comedic vignettes of the Mother's Day special calling offer for Comcast clients' drive the message home.

LIBRARY

1 of 3 Campaign

Type of Entry:

Product & Service

Category:

Public Awareness Messages

Title:

LIBRARY

Advertiser/Client:

RADIOTJГ"NST

Product/Service:

BROADCASTING TAX PAYMENT AWARENESS

Entrant Company:

DRAFTFCB Stockholm, SWEDEN

Advertising Agency:

DRAFTFCB Stockholm, SWEDEN

Creative Director:

Anders Dalenius

Copywriter:

Jesper Eronn

Agency Producer:

Marcus Sundqvist

Advertiser's Supervisor:

Per Leander

Account Supervisor:

Per Hellberg

Production Company:

MISTER KRISTER Stockholm, SWEDEN

Director:

Jens SjГ¶gren/Henning Mark

Producer:

Josefine Rosengren

Music: Artist/Title:

BjГ¶rn Palmberg

Art Director:

Andreas Englund

Post Production:

Syndicate

Brief Explanation:

в??RadiotjГ¤nstв?? administrates the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing.
Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.

PUBLIC POOL

2 of 3 Campaign

Type of Entry:

Product & Service

Category:

Public Awareness Messages

Title:

PUBLIC POOL

Advertiser/Client:

RADIOTJГ"NST

Product/Service:

BROADCASTING TAX PAYMENT AWARENESS

Entrant Company:

DRAFTFCB Stockholm, SWEDEN

Advertising Agency:

DRAFTFCB Stockholm, SWEDEN

Creative Director:

Anders Dalenius

Copywriter:

Jesper Eronn

Agency Producer:

Marcus Sundqvist

Advertiser's Supervisor:

Per Leander

Account Supervisor:

Per Hellberg

Production Company:

MISTER KRISTER Stockholm, SWEDEN

Director:

Jens SjГ¶gren/Henning Mark

Producer:

Josefine Rosengren

Music: Artist/Title:

BjГ¶rn Palmberg

Art Director:

Andreas Englund

Post Production:

Syndicate

Brief Explanation:

в??RadiotjГ¤nstв?? administrates the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing.
Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.

SUPERMARKET

3 of 3 Campaign

Type of Entry:

Product & Service

Category:

Public Awareness Messages

Title:

SUPERMARKET

Advertiser/Client:

RADIOTJГ"NST

Product/Service:

BROADCASTING TAX PAYMENT AWARENESS

Entrant Company:

DRAFTFCB Stockholm, SWEDEN

Advertising Agency:

DRAFTFCB Stockholm, SWEDEN

Creative Director:

Anders Dalenius

Copywriter:

Jesper Eronn

Agency Producer:

Lena von den Burg

Advertiser's Supervisor:

Per Leander

Account Supervisor:

Per Hellberg

Production Company:

MISTER KRISTER Stockholm, SWEDEN

Director:

Jens SjГ¶gren/Henning Mark

Producer:

Anna Sofia MГ¶rck

Music: Artist/Title:

BjГ¶rn Palmberg

Art Director:

Andreas Englund

Post Production:

Redpipe

Brief Explanation:

в??RadiotjГ¤nstв?? administers the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing.
Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.

More than 79% of Americans feel в??the most significant family or social problem facing America is the physical absence of the father from the home.в?? Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.
In an effort to show dads the critical role they play in their childrenв?Ts lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency to create a new PSA campaign that communicates to fathers that their presence is essential to their childrenв?Ts well-being. The campaign provides fathers with the information they need to become better dads.

WELCOME TO THE WORLD

Type of Entry:

Product & Service

Category:

Fundraising & Appeals

Title:

WELCOME TO THE WORLD

Advertiser/Client:

ORANGE BABIES

Product/Service:

FUNDRAISING

Entrant Company:

OGILVY AMSTERDAM, THE NETHERLANDS

Advertising Agency:

OGILVY AMSTERDAM, THE NETHERLANDS

Creative Director:

Darre Van Dijk/Piebe Piebenga

Copywriter:

Piebe Piebenga

Agency Producer:

Brenda Bentz Van Den Berg

Advertiser's Supervisor:

Baba Sylla

Account Supervisor:

Tom Ijzer

Production Company:

BONANZA AMSTERDAM, THE NETHERLANDS

Director:

Jonathan Weijland

Producer:

J.B. Macrander

Editor:

Condor

Sound Design/Arrangement:

Condor

Music: Artist/Title:

Darre Van Dijk

Art Director:

Darre Van Dijk

Lighting:

Jonathan Weijland

Post Production:

Condor

Other Credits:

Amicollective

Brief Explanation:

Awareness and fundraising for pregnant women in Africa infected with HIV. If they get the right medicine the chance that their children will be infected as well will be reduced to 50%.
A voiceover talks to an unborn child about what the future will bring him or her, as soon as he or she is born.
The story is illustrated with painted bellies of pregnant women who are infected with HIV.
As a viewer you can save the future of those children.

DANCE

Type of Entry:

Product & Service

Category:

Best Use of Music

Title:

DANCE

Advertiser/Client:

T-MOBILE

Product/Service:

T-MOBILE

Entrant Company:

SAATCHI & SAATCHI London, UNITED KINGDOM

Advertising Agency:

SAATCHI & SAATCHI London, UNITED KINGDOM

Executive Creative Director:

Paul Silburn/Kate Stanners

Copywriter:

Stephen Howell

Agency Producer:

Ed Sayers

Planner:

Gareth Ellis

Account Supervisor:

Sarah Galea

Production Company:

PARTIZAN London, UNITED KINGDOM

Director:

Michael Gracey

Producer:

Russell Curtis

Editor:

Diesel Schwarze, Final Cut

Sound Design/Arrangement:

Emi/Peer Music/Notting Hill/Universal

Art Director:

Rick Dodds

Lighting:

Tim Maurice Jones

Post Production:

The Mill

Other Credits:

Production Assistant:Emma Wolanski/Choreographer:Ashley Wallen

Brief Explanation:

On 15th January at 11am, a single commuter started dancing in the middle of a train station. The dance grew as more dancers joined in, until there were over 300 people perfectly choreographed. The excitement caused hundredв?Ts of genuine unsuspecting members of the public to join in and share the moment.

GRAPH

1 of 2 Campaign

Type of Entry:

Other Film Content

Category:

Internet Film

Title:

GRAPH

Advertiser/Client:

POST CEREALS

Product/Service:

SHREDDIES CEREAL

Entrant Company:

OGILVY TORONTO, CANADA

Advertising Agency:

OGILVY TORONTO, CANADA

Chief Creative Officer:

Nancy Vonk/Janet Kestin

Copywriter:

Hunter Somerville/Tim Piper

Agency Producer:

Ken Rodger

Advertiser's Supervisor:

Jennifer Hutchinson

Account Manager:

Hana Reznikov

Account Supervisor:

Kristi Karens

Production Company:

REDLINE PRODUCTIONS Toronto, CANADA

Director:

Tim Piper/Hunter Somerville

Producer:

Brenda Surminski

Editor:

Renee Goulet, RedLine Productions

Art Director:

Ivan Pols

Post Production:

Mark Pavia, Notch

Other Credits:

Coloring: Notch; Talent: John Boylan

Brief Explanation:

Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people and the introduction of the new Combo Pack. 50% diamonds, 50% squares, or 32% diamonds, 68% squares or however it works out when you pour it. Yes, itв?Ts on shelves now for a limited time.
The в??presidentв?T of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap - в??Shreddies are supposed to be square.в??
In the new video, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence youв?Td expect from the president of Diamond Shreddies.

LETTERS

2 of 2 Campaign

Type of Entry:

Other Film Content

Category:

Internet Film

Title:

LETTERS

Advertiser/Client:

POST CEREALS

Product/Service:

SHREDDIES CEREAL

Entrant Company:

OGILVY TORONTO, CANADA

Advertising Agency:

OGILVY TORONTO, CANADA

Chief Creative Officer:

Nancy Vonk/Janet Kestin

Copywriter:

Hunter Somerville/Tim Piper

Agency Producer:

Ken Rodger

Advertiser's Supervisor:

Jennifer Hutchinson

Account Manager:

Hana Reznikov

Account Supervisor:

Kristi Karens

Production Company:

REDLINE PRODUCTIONS Toronto, CANADA

Director:

Tim Piper/Hunter Somerville

Producer:

Brenda Surminski

Editor:

Renee Goulet, RedLine Productions

Art Director:

Ivan Pols

Post Production:

Mark Pavia, Notch

Other Credits:

Coloring: Notch

Brief Explanation:

Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people and the introduction of the new Combo Pack. 50% diamonds, 50% squares, or 32% diamonds, 68% squares or however it works out when you pour it. Yes, itв?Ts on shelves now for a limited time.
The в??presidentв?T of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap - в??Shreddies are supposed to be square.в??
In the new video, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence youв?Td expect from the president of Diamond Shreddies.

INCREDIBLE POWER IN YOUR HANDS

Type of Entry:

Other Film Content

Category:

Internet Film

Title:

INCREDIBLE POWER IN YOUR HANDS

Advertiser/Client:

VODAFONE

Product/Service:

BLACKBERRY STORM

Entrant Company:

OUTSIDER London, UNITED KINGDOM

Advertising Agency:

OUTSIDER London, UNITED KINGDOM

Advertiser's Supervisor:

Lloyd Page

Production Company:

OUTSIDER London, UNITED KINGDOM

Director:

Russell England

Post Production:

Concrete

Brief Explanation:

To extend the momentum of our Blackberry Storm campaign into 2009, with the creative idea being в??Incredible Power in Your Handsв??, we thought there was a great opportunity in the social media space to do something really engaging leveraging our sponsorship of the F1 McLaren racing team, and in particular the 2008 F1 World Champion Lewis Hamilton.
Our viral film positions the BlackBerry Storm as the ultimate gadget, with its power harnessed in a unique, entertaining and unexpected way, to remotely control both a small and large racing car. Blackberry addicts and F1 Fans from around the world quickly picked up the video calling it "the ultimate office geek fantasy come to reality". Within days we gained a wide audience and huge media attention. To date the video has recorded over 1.5 million views and is still captivating new audiences online.

Every woman wishes that just once, men could experience what she goes through every month.
So Tampax built an emotionally empathetic relationship with girls by dramatizing the menstrual trials and travails of an All-American high school boy who just happened to wake up one day more like a girl в??down there.в??

OTHER STORY

Type of Entry:

Other Film Content

Category:

Interactive Film

Title:

OTHER STORY

Advertiser/Client:

SENSOOR HELPLINE

Product/Service:

SENSOOR HELPLINE

Entrant Company:

S-W-H Amsterdam, THE NETHERLANDS

Advertising Agency:

S-W-H Amsterdam, THE NETHERLANDS

Creative Director:

Lode Schaeffer

Copywriter:

Lode Schaeffer/Lysbeth Bijlstra/Emilio De Haan

Agency Producer:

Jasper Baartmans, Interactive/Yvonne Knook, Rtv

Advertiser's Supervisor:

Johan Verheijen/Rifka De Jong

Account Manager:

Toprak Ozturan/DaniГ

Account Supervisor:

Mark Aink

Production Company:

HAZAZAH Amsterdam, THE NETHERLANDS

Director:

Bram Schouw

Producer:

Robert Roosenstein

Editor:

Brian Ent, The Ambassadors

Sound Design/Arrangement:

Tymen Geurts, Earforce

Art Director:

Lode Schaeffer/Lysbeth Bijlstra/Emilio De Haan

Lighting:

Jasper Wolf

Post Production:

AVP

Other Credits:

Technical Implementation: Achtung/Mr. Ynk

Brief Explanation:

Sensoor are the в??Dutch Samaritansв?T: a helpline which gives emotional support.
If you have a problem which you canв?Tt share with anybody, you can call Sensoor: Sensoor listens to the other story.
In the Sensoor banners and on their website you see a film in which a man gives a speech on his 25th wedding anniverary and tells his wife, kids, friends and family how happy he is.
When you move your cursor over the film, you hear the other story: his desperate telephone call with Sensoor in which he confesses that heв?Ts deeply in love with a man.
You can move the cursor on and off the screen and switch between the two stories, highlighting how deceptive appearances can be...