About Photo.net

About Photo.net

Photo.net is the largest and most active online community of professional and prosumer photographers.

The Audience

The Audience

Photo.net attracts passionate enthusiasts, the opinion and thought leaders in the photography category. Our site is created and operated by enthusiasts themselves and the site continues to grow organically.

Why Photo.net

Why Photo.net

Photo.net users share a passion for photography. By advertising on Photo.net, you can make a powerful impression on this community of expert photography enthusiasts.

Getting Started

Getting Started

To learn more about how Photo.net can help you, please contact us at adsales@namemedia.com.

Photo.net attracts more than 3.6 million unique visitors each month. Photographers visit the site to connect and discuss photography, share and critique photos, explore galleries, research the latest products for advice on purchase decisions, and learn more about the art of photography.

The site began in 1993 as Philip Greenspun's personal home page at MIT and has grown into a community of photographers with more than 832,209+ registered users working to help each other improve. The audience includes photography enthusiasts ranging from relative newcomers to experienced, successful professionals. The site strives to be the best educational resource and community for people who wish to become better photographers.

Photo.net was named âForbes Best of the Web for Cameras & Photographyâ.

- 80% of camera buyers between the ages of 25-34 are influenced by online user generated content
- 42.8% of 25-34 year olds, as well 45.7% of 35 to 44 year olds, prefer to buy cameras, video cameras, and photography equipment online

Enthusiast sites offer a new advertising target where brands and consumers converse and advertising impressions are maximized because they are being seen by people who have a clear interest in products and services they associate with their enthusiasm. Enthusiasts enjoy being âopinion settersâ to their friends and family and they are passionate about the brands and services they adopt, freely sharing their advice online and in person. Enthusiasts are quite forthcoming with word-of-mouth advertising for their favored materials and services, and they can help brands capture an infant industry or niche market.

Research by A.C. Neilsen and Knowledge Networks, Inc., confirm that enthusiasts are early adopters of new technology, new products and new ideas. Most important, enthusiasts are big spenders on their hobbies and passions. Neilsen notes they are, âmore likely to be heavy category buyers. They purchase significantly more of the category than non-adopters and tend to get âhookedâ on the category early on.
Early adopters purchased almost double the amount of later adopters.â

The number of photography enthusiasts on Photo.net is enormous â more than 3.6 million unique visitors per month!

Photo.net provides you with an integrated solution for reaching your target audience at a huge number of touch points: forum, article and email sponsorships, SEO product links, contest sponsorship, display and banner ads, contextual ad serving, microsites, forum sticky posts, and other exclusive ad opportunities that we can explore with you. To find out more on how you can get started, please view the ad package options available below.

Advertising Options

Brand advertising is more effective on niche social media sites like Photo.net because the enthusiast members are more deeply engaged in the webpage environment. Photo.net members post more than 375k comments/photos monthly.

Rich media ad formats allow you to incorporate animation, sound, video, and interactivity to showcase your message to the Photo.net audience. Photo.net works with all of the leading rich media providers including PointRoll, Eyeblaster, Unicast, Eyewonder, Klipmart, Flash, Shockwave, etc.