The seminar was officiated by YBhg. Prof. Dato' Seri Dr. Mohamed Mustafa Ishak, the Vice-chancellor of Universiti Utara Malaysia. The seminar exposed the 104 participants from various agencies in the country to the importance of innovation, creativity, integrity, quality and blue ocean strategy in developing competitiveness.

Five experienced speakers enabled the SIQIC 2 to achieve its objective. The first speaker, YBhg. Tan Sri Khalid Ramli, CEO of the Langkawi Development Authority touched aspects of value creation with an emphasis on the importance of using blue ocean strategy concepts in producing services or high-impact products.

The second speaker, YBhg. Datuk Nik Mustapha Haji Nik Hassan, former Director General of the Institute Kefahaman Islam Malaysia (IKIM) touched the aspect of quality as the basis of the continuity of an organisation. Nik also emphasized the importance of religious aspects, namely Islam as a basis in all aspects of the development of an organisation.

While YBrs. Tn. Mohammad Diah Haji Wahari, Director of the Malaysian Institute of Integrity successfully tapped on what is integrity and National Integrity Plan (NIP). He emphasized the importance of integrity in the realisation of vision 2020 of the country.

The seminar was continued by YBrs. Tn. Haji Abdul Wahab Omar, Managing Director of Innovation Business Excellence who successfully covered creativity topic and able to relate it to the ICC.

YBrs. Assoc. Prof. Dr. Haim Hilman Abdullah, Director of IPQ-UUM ended the two-day seminar by presenting a paper on Public Sector Blue Ocean Strategy. Haim shared a few simple steps on the method of applying the blue ocean strategy to all participants.

Overall, the findings obtained from the participants were very encouraging. They were satisfied with the SIQIC 2 content and intend to attend SIQIC 3 in the year 2016.