Monterey Bay Aquarium

Brand Innovation - Generating Awareness

This large-scale out-of-home takeover campaign, featured more than 200 printed pieces and more than 50 unique creative elements. The work was posted throughout the Powell Street BART station, –one of San Francisco’s busiest commuter centers.

The work created a sense of wonder under the water, and tapped the aquarium’s resident sea creatures to personally invite San Francisco’s commuters to visit them face-to-face just down the coast in Monterey.