Story of Stuff creator, Annie Leonard, and Jonah Sachs of Free Range Studios discuss the importance of storytelling when building your brand. Being authentic, speaking to the core truths and showing the connections were all themes they expounded upon. Leonard and Sachs emphasized that you should not just throw around statistics because that shuts people down – particularly applicable when conveying environmental information. Connecting the dots between statistics and the story behind the numbers is important because it is easy to get bogged down by the details and forget to emphasize how it applies to daily life and emotion.

The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It’ll teach you something, it’ll make you laugh, and it just may change the way you look at all the stuff in your life.

The Story of Stuff book will be available on March 9, 2009. For more information visit Story of Stuff.