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GameFly, game rental service and media entity, has filed a $50 million initial public offering with the Securities and Exchange Commission and has applied to appear as "GFLY" on the NASDAQ ticker. The IPO registration form lays out many details that were previously unknown about the privately held company. Tidbits include that GameFly has approximately 334,000 subscribers as of September 2009 and generated $84.7 milllion in revenue in its fiscal year ending March 2009.

Additionally, the form suggests that GameFly's collection of media sites, which includes the ShackNews properties, apparently draws 4.4 million monthly unique visitors.

GameFly is currently practicing a "quiet period" and representatives could not comment on this report.