Author: Roberto Blake

YouTube is one of the most challenging platforms in social media and many businesses and brands have concerns about the platform. These concerns aren't unfounded since online video is a fairly big commitment and can be a huge investment of time, money and labor.
The risk is worth it. YouTube is the second largest search engine in the world, only behind it's parent company Google. Currently it is the dominant online video...

Will SnapChat and Tumblr Survive?
Platforms that rely heavily on a youth market can be very vulnerable, as we learned from the death of Vine in 2016. While there is much speculation that Twitter itself will be the next Social Media platform to bite the dust, Twitter does have something going for it...