Michelle Obama Launches New Voter Registration Campaign For Midterms

The former first lady is teaming up with several celebrities to launch a new voter registration initiative ahead of this year’s midterm elections. The new nonprofit, “When We All Vote,” is a nonpartisan organization with the goal to get more voters registered.

“Voting is the only way to ensure that our values and priorities are represented in the halls of power,” Obama said in a statement “And it’s not enough to just vote for president every four years. We all have to vote in every single election: for mayor, governor, school board, state legislature and Congress. The leaders we elect to these offices help determine just about every aspect of our lives and our democracy.”

According to Politico, the initiative is scheduled to be launched on Thursday and will also involve several other high-profile names, including actor Tom Hanks, singer Janelle Monae, “Hamilton” creator Lin-Manuel Miranda and singers Faith Hill and Tim McGraw.

Also, former Obama advisor Valerie Jarrett will serve as president of the board. The initiative is its own non-profit entity and will operate independently of the Obama Foundation, the personal offices of Barack and Michelle Obama, and Citizen 44.