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Here’s why you need to use a face serum

If a serum seems like just another unnecessary, expensive product you can do without, you need to read our guide. This product is a total game-changer and really change the way your skin looks.

What’s a serum?A serum is a product that goes on before your moisturiser. It contains high concentrations of active, super-charged ingredients. Serums are much lighter than moisturisers as they are made up of smaller molecules, and hence, are able to really penetrate your skin.

Can I use it instead of a moisturiser?No—you need to use this under your moisturiser. A serum will penetrate your skin deeply and target specific concerns such as wrinkles or dullness and so on. But a moisturiser is a richer formula that will create a barrier on top of your serum and seal in all the goodness.

How to use a face serumSerums are formulated to deliver ingredients directly into the skin and hence show powerful results. This makes them particularly great for targeting specific concerns like spots, fine lines, dryness etc. It is best to apply a serum after cleansing the skin and before moisturising it. Massage the skin gentle for some time after applying the serum so that it gets absorbed into the skin. Also, give it some time before layering another product over it.

Benefits of face serumThe lightweight consistency of the serum makes it ideal for quick application and the high concentration of active ingredients shows results fast. Here are the benefits of using a good quality serum.

Gives brighter complexion

Improves skin tone

Moisturises the skin from within

Promotes youthful skin

Reduces skin inflammation

Helps in fading scars and marks from the skin

Banishes dark circles

Speeds up skin’s healing process

How to pick the right serumSerums come packed with active ingredients and there is one for different kind of skin concerns. It’s best to read the label and know the ingredients before investing in a serum. Here’s a quick guide that’ll help you pick the right serum. As serums are potent concentration of powerful ingredients, it is best to do a patch test on a small area to check for irritability and skin sensitivity.

For dull skinLook for serums rich in antioxidants like green tea extract. These help combat free radicals, increase effectiveness of sunscreen by day, and promote cellular repair by night.

For reducing wrinklesLook for serums rich in peptides. This helps boost natural collagen and elastin production in the skin and with regular use can eliminate the appearance of wrinkles and restore firmness to the skin.