Research has shown that women are attracted to men who wear red. They find men in red more powerful, attractive and sexually desirable than men wearing other colors, according to a new study by the University of Rochester.

So fellas, if you don’t want to lose your woman, you need to wear red. A university professor says so!

“We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder,” says lead researcher Andrew Elliot, professor of psychology at the University of Rochester, in a university news release. “It is this high status judgment that leads to the attraction.”

You may think it’s because women think of guys wearing red as passionate or sensitive, but in fact it is because the color made men appear attractive and powerful, but it had no effect on whether a man was likable, kind or sociable.

The study was conducted on undergraduate men and women in the United States, the UK, China and Germany, and it was found that the “red effect” is consistent across cultures. This leads Elliot to believe the results to be biological in nature, and not culturally ingrained.

In the study, women were shown a series of photos of men in different colored tees and were asked about their interest in dating, kissing and more with the men in the pictures. No trend was found with any other color.

But then the guy who did the experiment does seem to have a fascination with the color red. He found in 2007 that red could impair the ability to perform competitively, and in 2008 that women in red were more attractive to men.

Well in theory he should be attracted to this blog then, shouldn’t he?