As the hype around virtual reality (VR) pushes its way into the mainstream, big brands are constantly searching for ways to incorporate it into their marketing in attempts to capture slivers of prospects’ waning attention.

As recently featured in The New York Times, brands are successfully, as well as unsuccessfully, incorporating VR experiences into their marketing efforts. The article positively highlights Lenovo Software’s successful use of VR to engage trade show audiences and tell the story of Lenovo Unified Workspace in a different format.