Williams Trading Launches Gay Pride Marketing Campaign

The new marketing program is being supported with a partnership with JRL Charts. The digital interactive Pride 2015 catalog features a handpicked mix of products appealing to the Pride consumer, the company says. The Williams Trading University (WTU) e-learning program also will offer more than 50 vendor trainings available at WTULearn.com

“The consumer product mix for the 2015 Pride season is unique as we experience significant increases in sales from specialty brands which include Tantus, Perfect Fit, SI Novelties, Rascal, Empowered Products and Spunk Lube,” said Scott D., director of sales and marketing. “We have also seen strong sales with the King Cock Line from Pipedream, Ram products by Nasstoys and the Apollo line for men from California Exotics.”

To support its dealer base, Williams Trading has created a digital interactive catalog, which includes live links embedded in each page that allow customers to order from each of the premier participating brands.

“With over 20,000 products on hand, we’ve narrowed the mix to help guide our retail partners with product selection,” said Erin V., marketing and vendor liaison.

To support its 2015 Pride marketing effort, the distributor also is offering an assortment of WTU e-learning training courses at WTULearn.com. Williams Trading also will offer weekly sales contests over the next 60 days.

The official launch of the program begins June 1 with a custom JRL Charts landing page, and interactive banner ads supporting its brand partners.

Williams Trading also will be offering dealer support in the form of point-of-sale material from Perfect Fit, Pipedream, Cloud 9 Novelties and custom skins from Doc Johnson for space allocation and retail identification.

“It’s imperative that retailers carve out a section of retail space and promote these custom assortments during the Pride selling season,” said Rich P., vice president of sales.