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From Elegant themesFound this article to be both relevant and useful:
If you want to promote your website, online ads are one of the best ways to do it. With AdWords, you can reach one of the world’s largest audiences, as long as you have the budget. The only problem is, budgeting for AdWords costs can be complicated if you don’t know how much you should expect to pay.

Luckily, there is a lot of AdWords data available to the public. Plus, you can set up an AdWords account and test it without spending a dollar. Today, we’re going to talk about how AdWords calculates prices, how much clicks and impressions cost, and how to budget accordingly.

Take these all-important steps to up your success rate in finding decision-makers on the leading business social media site.

1. Complete Your Profile
Before initiating any interaction with decision-makers, make sure you’re making a good impression with your profile. Those you request to connect with, even before you actively engage with them, will check your profile first to make sure you’re worth your salt. Have a professional headshot and cover photo, current title, professional summary and much more (see sidebar). Make sure it’s clear and up-to-date and everything is spelled correctly.

For example, if you search for Hootsuite you’ll see a box appear to the right hand of the results. This contains a short blurb about the company, social links, and other companies that are usually searched for by association.

Here’s a New Year’s resolution for 2018: de-clutter your digital history. Your computer stores a huge amount of browsing data, and in places you might never think to look. This meticulous chronology makes you vulnerable to snoops and advertising trackers. The solution: eliminate it.

Here are three ways to cover your tracks, using two of the biggest services on the internet. You may be surprised how closely these companies follow you, but you may be even more surprised how much control you have over it. Later at the end of this post, don’t miss how to erase your search history on your phone.