Where Are The Viewers Going?

According to Roush, there was a 7 percent drop in Super Bowl viewers in comparison to last year's game, though despite this the game will still be one of the most viewed television events of the year. When discussing the cause of viewer decline Roush said, "People are also watching on other platforms. They have unplugged from the things that get measured and I was following along on twitter somewhat and anybody who was watching the live stream on Hulu gave out at one point. So, they were really frustrated because people who were watching their TV in different kinds of ways, through apps and all that, there was at least a million plus people streaming according to NBC, so people were watching in ways that don't really reflect what people were doing on NBC."