The American brand, Ralph Lauren, was founded in New York in
1967. Ralph Lauren, the son of a Belarusian immigrant, with the help of an
investor, opened his first shop presenting wide neckties under the private
brand Polo Fashion, which was revolutionary for those years.

Nowadays, collections of women's and men's clothing,
accessories, shoes, perfumes, as well as household items are produced under the
brand name Ralph Lauren. The collections are presented each season at Fashion
Week in New York.

POLO Ralph Lauren includes men's and women's
collections, shoes and accessories with the perfect balance of price, quality
and design. Its classic style and authenticity underlie the world of
men's fashion through POLO Ralph Lauren, and combine the aesthetics of the
casual style of the East Coast Ivy League (The Ivy League” – the association of
the eight most prestigious U.S. universities on the East coast of the USA) with
true aristocratic elegance. The brand is often the subject of imitation, but
the unparalleled brand, POLO Ralph Lauren, is the true symbol of respectability
and elegance.