A Beginner’s Guide to Going Mobile for Senior Living Communities

There’s a mobile revolution going on. You’ve seen it while waiting in line at the grocery store or when you’re grabbing your morning latte: everyone is on their smartphones. Seniors are no exception: 7 out of 10 seniors own a mobile phone. Increasingly, your prospective residents and their adult children are interacting with your online presence on mobile devices. Here’s how to make sure their experience is a good one.

Optimize your website for mobile devices

Think of your website as a virtual foyer. You want to welcome everyone in. If your website isn’t responsive to desktop and mobile users alike, you’re closing the door on potential residents.

Here are a few statistics to keep in mind:

50% of all mobile searches are conducted in hopes of finding local results.