On Facebook's News Feed

Facebook -5.6% as analysts weigh financial hit from news changes

Kayla Schwartz
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13 January, 2018, 11:05

Over time, Facebook will tailor the ads it shows you based on such feedback. And he insists he has a plan. But business was good. Zuckerberg is torn. He spent the year travelling the USA and looking at things.

Facebook's new direction comes at a time when political discourse is often heated in the United States and nationalist groups are on the rise in other parts of the world. In real life, people don't tell others to kill themselves when they say they like pineapple on pizza.

"It wants people who have been friends to become even closer, to have deeper discussions (on Facebook)".

If Zuckerberg's statement on Friday is to be believed, he's made a decision to de-emphasise some of the business strategies that make Facebook mountains of cash and reimagine Facebook as a place for friends once again. "Research shows that strengthening our relationships improves our well-being and happiness", Zuckerberg said, without revealing the precise source of this research.

Tweaking users' feeds may cause the social media platform to lose some of its luster for content producers or media companies, especially video makers that can not make money on Facebook regardless of how many of their videos go viral, said Cho Sodam, founder of Dotface, a youth-oriented media startup based in Seoul, South Korea.

"There is really no silver bullet here to determine what is most meaningful, but we are trying to mine the signals to get the best representation that we can", Hegeman said.

News, brand and video content has "exploded" in recent years, "crowding out the personal moments that lead us to connect more with each other", Zuck wrote.

Facebook boss Mark Zuckerberg has announced changes to how the social network's news feed works, making posts from businesses, brands and media less prominent.

News feed changes mean users are likely to spend less time on Facebook. He just said that things are going to change.

The Menlo Park, California-based company has kept revenue growing by consistently selling more advertising in its news feed, striking partnerships with media companies to distribute their stories, and including more video postings, which draw higher ad rates.

In 2013, Zuckerberg said he wanted the news feed to look more like a digital newspaper, filled with information tailored to each user.

To try to keep you glued to Facebook, it regularly updates the formula that decides what posts you see.

The move is an attempt to make users more engaged with the site by having "more meaningful social interactions".

Once again, Zuckerberg is pointing towards some sort of return to the old Facebook.

Changes to Facebook's News Feed may have an impact on major suppliers of news and other content.

There are many tight-knit communities around TV shows and sports teams.

Facebook's announcement Thursday that it would deprioritize articles and videos may not have come as a surprise to most publishers, but it will nearly certainly put a scare into them, even if it is not yet clear what the effect will be.

If you follow the Reading Eagle on Facebook, you can expect to see less of us in your news feed over the coming months.

Some hedge funds used Friday's drop in Facebook's stock to bolster their positions, said Joel Kulina, a senior trader at Wedbush. But no, that isn't happening in this update.

"If Facebook downplays "low quality" publishers, as is widely rumored, it could be a net positive for Gizmodo, Jezebel, The Root and our other brands", Narisetti said in an email.

The move is an attempt to make time spent on the platform "more meaningful" for its more than two billion members, founder Mark Zuckerberg said in a post on the site. Maybe he'll prove us wrong with this change, but for now, we're going to flag this as fake news.

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