SELLE ITALIA AT EUROBIKE: STORY OF A WINNING COMBINATION

It’s the Eurobike Show again and Selle Italia is getting ready to take part in this year’s event. The show, which takes place in Friedrichshafen, Germany, and welcomes an average of about 40,000 visitors each year, is one of the key events on the international cycling industry calendar. Beginning in 1991 as a trade fair for the mountain bike sector, it has grown to establish itself as one of the world’s premier cycling shows, today welcoming about 1,350 exhibitors.

From 31 August to 4 September, Selle Italia will be exhibiting the latest innovations from its 2017 collection at Stand B5-404 in Hall B5. As always, you’ll be able to get hands-on with all our extraordinary product innovations and cutting-edge technological solutions in materials, design and performance, conceived always with the same approach: the satisfaction of cycling aficionados who choose saddles from the Selle Italia family.

But the surprises don’t end there. Visitors will finally be able to get up close and personal with our latest line: Selle Italia Invincibile, which honours the 120 years of our company’s history. This fascinating Made in Italy collection of saddles and vintage accessories is designed to bring back memories of cycling through the ages thanks to the timeless charm of the shapes, colours and materials recreated with the same authentic method of times gone by.

We are confident that this year, too, Eurobike will best represent the spirit that inspires Selle Italia: the constant, relentless pursuit of excellence.