How to Get Out of Your Marketing Rut & Grow Your Law Firm

There aren’t too many excuses I haven’t heard from lawyers who won’t do what it takes to market their law firm effectively:

I don’t have the time.

I don’t have the money.

I don’t know how.

My clients aren’t on social media.

My practice is highly specialized so I don’t need to market it.

All of them are really saying the same thing: I’m scared. Because who will handle all those new leads? Who will do the work? If I grow my law firm, I’ll have to hire more people. I like things the way they are now.

People who are comfortable in their rut will find any excuse to grab on to in order to stay where they are. There’s not much I can do about that and I frankly have no interest in trying.

What I am interested in — what makes me get up every morning excited about going to work — is helping those attorneys who truly do want to learn how to grow their law firms.

The quickest way to climb out of a no-growth rut is to attend our Rainmaker Retreat. And you don’t have to take my word for it — here are some actual quotes from lawyers who attended recent sessions:

Las Vegas, August 17-18, 2018

“I learned the importance of the client experience and the impact it has on conversions and the importance of having one person dedicated solely to intakes.”- Janet R., Staff, Criminal Law/Immigration, Phoenix, AZ

“My fourth Rainmaker Retreat and I am still benefiting from attending because my perspective and needs change every year as my business grows.”- Michael L., Solo, Corporate, San Diego, CA

Los Angeles, July 20-21, 2018

“We had lost our passion for helping people, work had become mundane. Within three minutes of listening to the Rainmaker speakers, I felt re-energized about what we do.” – Steve M., Office Manager, Bankruptcy, Pinellas Park, FL

“The Rainmaker Institute obviously has the magic formula for law firm success. Their suggestions are invaluable and should be implemented by every firm to attract and retain clients. I can’t wait to implement new systems to make my staff more efficient.” – D. Karapetian, Solo, Immigration, Glendale, CA

Chicago, June 22-23, 2018

“The professionals at TRI have invigorated my interest in the business of my law practice. I will immediately outline an action plan for introducing TRI’s solutions and enjoy the growth.” – R. Middleton, Tax/Estate Planning, Chicago, IL

“I really appreciated Donovan and Adam sitting down with me to look over what I currently have, where I want to go, and then help me figure out what services are best for me right now.” – M. Emery, Solo, PI/MVA, Louisville, KY

“I found your program to be highly informative and useful. I wish I had attended your seminar decades ago.” – M. Conway, Partner, Bankruptcy, Fairfax, VA

San Francisco, April 27-28, 2018

“Very informative! Our office completed an 8-week training and I found the seminar just as useful. I would like our intake staff to come to a live seminar down the line.” – K. Ortega, Office Manager, Workers Comp, Oakland, CA

“Eye opening experience and insightful. Dad taught me how to practice, you taught me how to run a practice.”- M. Belli, Solo, PI/Employment, Mill Valley, CA

Philadelphia, March 23-24, 2018

“This program was absolutely what I needed. I’m leaving with a marketing plan that I can begin implementing immediately. I have been at a loss when it comes to generating leads with only two tools in my kit. I’m happy to say this is no longer the case. I would highly recommend Rainmaker Retreat to any attorney looking to grow their business.”- G. Franklin, Marketing Director, Employment/Small Business, Voorhees, NJ

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About Stephen Fairley

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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About the rainmaker institute

The law firm marketing consultants at The Rainmaker Institute specialize in helping small to medium-sized law firms generate more clients and increase revenue fast.

Since 1999, we have helped over 18,000 attorneys create successful and sustainable law practices. Over 35 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members.