NACSB HIRES SPORTS FRANCHISES, INC.

The National Alliance of Collegiate Summer Baseball (NACSB)
has hired Sports Franchises, Inc., a consulting firm headed by
former MLB Commissioner Bowie Kuhn. The firm will help with
efforts in marketing, sponsorship and fund-raising, as well as
develop strategies to find a title sponsor and category
sponsorships for the Alliance. NACSB is seeking marketing
partners for the '96 season, according to NACSB Exec VP Bob Wirz
(NACSB).