Newsjacking became an industry buzzword in 2015, coined by David Meerman Scott. In short, it is the process of leveraging trending news to elevate your brand’s message. Great right? Your google alerts are set, you’re reading the business journals and trades, keeping...

Raised on a farm near Weston, Kincaid is proud of the five generations in her family that contributed to what used to be one of the biggest tobacco markets west of the Mississippi. “We worked after school, on weekends, and through the summer. We also had part-time...

What’s the one thing every busy professional wished they had more of? If you said time, you’d be right. With more than 3 million Americans now working from home at least half the time, being on-the-go all the time is the new norm. The reality is that we all wish we...

With our goal of spreading the SquareOffs content type around the world, we are pleased to announce the release of a plugin for the WordPress content management platform. The plugin was developed in conjunction with our partners at Human Made, one of the world’s...