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net10 plans for unlocked GSM phones have arrived.

This has tremendous implications. The US cellular market may become more competitive now that fewer VMNOs are forcing service to their locked phones. Until now, SIMple Mobile was the most compelling. Now an AT&T VMNO has entered the unlocked GSM game. Unlocked GSM service is common in other countries. If the concept of unlocked GSM service takes off in the USA, it could finally reverse the trend of "growing the ARPU" the carriers have been forcing since the early 2000s. It could finally end the concept of compelled contract renewal every 2 years. It could finally end the concept of forced bundling of services and features. Until then, I welcome net10's latest effort.

If only we could convince AT&T to provide native discounted BYOD plans (that are not on a 1 year contract and expensive as subsidized device rate plans). This net10 plan proves AT&T/T-mobile could do it and be profitable.

This has tremendous implications. The US cellular market may become more competitive now that fewer VMNOs are forcing service to their locked phones. Until now, SIMple Mobile was the most compelling. Now an AT&T VMNO has entered the unlocked GSM game. Unlocked GSM service is common in other countries. If the concept of unlocked GSM service takes off in the USA, it could finally reverse the trend of "growing the ARPU" the carriers have been forcing since the early 2000s. It could finally end the concept of compelled contract renewal every 2 years. It could finally end the concept of forced bundling of services and features. Until then, I welcome net10's latest effort.

If only we could convince AT&T to provide native discounted BYOD plans (that are not on a 1 year contract and expensive as subsidized device rate plans). This net10 plan proves AT&T/T-mobile could do it and be profitable.