Message & Story Development

“We all got to see how our messages can be honed to an edge… The product was more than I had hoped we could achieve.”Owens Corning

“I introduced the key messages and presentation we developed to the Mayor and his Press Office… It was like I served up a pot of gold!”City of Chicago

“Jeff demonstrated with wonderful energy the importance of communicating the right message to the right audience at the right time!”Michelin

At the heart of the most compelling presentations, speeches and media interviews are succinct and persuasive messages that prompt ACTION. However, simply making bold, and too often hollow, statements about the organizations and brands we represent doesn’t cut it.

The media, analysts, employees, customers, partners, and shareholders are constantly bombarded with promotional claims. In order to cut through the clutter, truly distinguish our organizations and engage stakeholders, we must support our claims with a persuasive blend of facts, research, examples, personal anecdotes, and third-party support. In other words, we need to build and communicate a compelling, colorful and concise body of evidence that substantiates our claims.

Leshay Communications’ strategic message development process and products include the following:

Review of the client’s business objectives and any existing messages, marketing materials, research, analyst reports and media clips

Identification of target audiences whose support is necessary to achieve the client’s business goals, and the biggest challenges in getting through to those stakeholders

Facilitation of a customized, half-daymessage development workshop, including participation of leaders from key functional areas in the company. This session focuses on:

Building an arsenal of “proof points” to support each key message and truly distinguish the client

Development of a powerful, yet flexible, messaging platform that will serve as the foundation for consistent and effective communications

Development of a single-page message map – a colorful graphic that summarizes the messaging platform

A succinct narrative, or “60-second elevator pitch,” to ensure the company’s leaders and spokespeople are equipped with a clear, concise and compelling synopsis of the story that can be told quickly – anytime, anywhere.

To learn more about how Leshay Communications can help you develop a powerful messaging platform and storyline, please contact Jeff Leshay at: