The latest IAB / PwC Online Adspend Study for the year ended December 2017, published today, reveals growth of 10% for the Irish digital advertising market. This comprises €264m on the mobile platform and €227m on desktop. The IAB Ireland PwC Online Adspend study has tracked the growth of digital advertising annually since 2009. The Irish digital ad market has grown from €97m, as an emerging advertising channel in 2009 to €491m in 2017, reflecting a mature advertising medium. 2017 has been a challenging year for the advertising industry both globally and locally due to economic uncertainty and this has been reflected in a consolidated advertising market.