Dobbs beats Kudlow for fifth consecutive month

Paul Shea of ValueWalk.com reports that Lou Dobbs‘ show on Fox Business Network has beaten Larry Kudlow‘s show on CNBC during the same time slot for the fifth consecutive month.

Shea writes, “In January, the Dobbs show was watched by an average of 33,000 people, versus 27,000 for the CNBC show. That’s a 27 percentgap in the key demographic. The story has be similar for the last five months running. In September, the first month of the current run, Dobbs beat Kudlow by a margin of 33 percent, with 33,000 watching Kudlow and 44,000 watching Dobbs on average.

“October’s margin was even a bigger gain for Dobbs beat out the competition by 89 percent, 53,000-29,000. November saw a 45,000-40,000 beating, or 13 percent, and December saw 47,000 views watch Dobbs on average, versus 30,000 people watching Kudlow, a difference of 57 percent. Over the five-month period, Dobbs is beating Kudlow by around 40 percent.

“The 25-54 demographics is the most important for most television because it’s where most spending comes from, and as a consequence it’s the target for most advertising dollars. The fact that Dobbs has beaten Kudlow in the demographic for so many months running means that more advertisers will be convinced to send their money toward Fox Business Network, rather than CNBC.”

Chris Roush is the Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.