It’s too late to apologise, OneRepublic sang it themselves in their hit song, and that's how Apple must feel for all the fans hoping that Drake was about to drop a new album.

OneRepublic were the chosen musicians to close out the huge Apple Event on Wednesday, leaving Drake and Frank Ocean fans inconsolable.

Apple CEO Tim Cook introduced OneRepublic as one of his favourite bands, and it’s a shame that many of those turning in for the Apple Event didn’t agree, as it would seem a lot of people were hoping for the Take Care rapper.

Instead Ryan Tedder lead the vocals on a few of their tracks including Counting Stars, I Lived and Good Life.

"We didn’t even know we were playing until ten minutes ago,” Tedder told the crowd, before their final song, “Good Life.”

He then quipped: “I apologise for all the times you’ve been in Whole Foods and heard this song.”

It's too late to apologise, they sang (Image: Reuters)

In a move that was dubbed “the first serious misstep” of the Apple presentation, it would seem that fans were deeply saddened not to be getting their hands on new material from favourites Frank Ocean or Drake.

"Reasons you shouldn't trust Apple: You wanted Drake, they gave you One Republic (sic)," one Twitter user vented after realising that Drake was not about to appear.

While another accused the tech giant of ‘dropping the ball’ by not getting either Drake or Taylor Swift to take the stage.

Another fan was clearly in denial, hoping that the OddFuture hitmaker would release his highly anticipated sophomore record.

“Frank Ocean better be the one dropping an album tonight,” they wrote.

Another Twitter user was convinced they knew who was set to release an album: “I promise I thought it would either be Drake of Frank Ocean.”

(Sorry to tell you!)

OneRepublic are one of Tim Cook's favourite bands (Image: Reuters)

Apple aren't strangers to not reading the music scene very well, and they are still reeling from the U2 saga last year.

When U2 dropped their album, Songs of Innocence with Apple, it might have been hailed as the largest album release the world has ever seen, but it was also described as the equivalent to junk mail.

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Songs of Innocence was released and given away to an estimated 500 million iTunes account holders as part of a huge promo stunt, which coincided with the tech giant’s latest phone.

Bono has since apologised for the situation, after receiving backlash from around the world, including from the likes of Sharon Osbourne.

One Facebook user named Harriet Madeline Jobson took part in a Q&A session with U2, and she asked them never to “release an album on iTunes that automatically downloads to peoples’ playlists ever again”, and told them it was “rude”.

The Irish star replied, according to The Guardian: “Oops, I’m sorry about that.

“I had this beautiful idea and we kind of got carried away with ourselves. Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion and deep fear that these songs that we poured our life into over the last few years mightn’t be heard. There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.”

The move was so bad that Apple to release special instructions to show users who didn’t want it taking up space on their memory how to delete it.