Norrlands Guld Ljus' 'Ear Beer' is Enjoyed by a Sense Other Than Taste

When one thinks of enjoying a beer, the sense of taste is what often comes to mind first—but Norrlands Guld Ljus is now proudly stating that it has invented an entirely new way for people to "drink" beer through their ears.

The 'Ear Beer' was created to inspire ASMR, or an Autonomous Sensory Meridian Response, which is described as a euphoric experience that happens in the body when pleasing sounds are heard.

Norrlands Guld Ljus' unique Ear Beer recording was shared to YouTube, Spotify and Apple Music, as well as released as a limited-edition set of vinyls. As well as appealing to those who have an appreciation for sounds that trigger ASMR, the Ear Beer was paired with music from popular DJs and launched Sweden's largest music festival, Way Out West.