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Stradivarius

Stradivarius

Company: Inditex SA

Brand Value: US$1,385 million

Change since 2018: -32%

Headquarter city: Barcelona

Category: Apparel

Year of launch: 1994

Stradivarius began as an affordable fashion brand for trendy young women, and targets a young adult audience with its focus on the latest trends in design, fabric and accessories. Stores are light, bright and spacious, featuring popular music. This year, 900 Stradivarius stores offer an Online Specialist, to help shoppers place online orders in stores without needing to queue or use the cashier points, among other services. The brand is building its environmental credentials; its eco-efficient new office for its design and central services teams in Sardañola del Vallés, Barcelona, has been built using recyclable materials from nearby, which the company says has reduced electricity consumption by 35 percent and halved water consumption. Stradivarius hopes to obtain LEED Gold certification for the building. Like other brands in the Inditex group, Stradivarius does not use traditional advertising; instead, it relies on having stores in prominent locations and using exciting window dressing to attract passers-by.