ATRIUM BAR

THE CHALLENGE

one of Australia’s most elegant hotels, Sofitel Melbourne On Collins required the creation of advertising and marketing collateral for their cocktail and champagne bar to compliment their brand image, within stringent global guidelines.

Project Details

THE CREATIVE STRATEGY

The creative strategy commenced with a review of the bar’s images, messages and to establish what made the bar’s experience “Luxurious”. Every detail of the bar’s collateral and advertising creative had to be carefully considered to ensure that the graphic elements and use of colour were integrated with the interiors, textures & finishes of the bar.

THE OUTCOME

a successful integration of all of the bar’s communications within a stringent global framework. In keeping with the tradition of the five star Melbourne Hotel brand expressions, the identity collateral engages a style, look and feel that is both consistent and creates a memorable and sophisticated guest experience.