British-American owned and Santa Clarita, California-based Princess Cruises will be sending a brand new ship to Shanghai, China in the summer of 2017, the Miami Herald reported on May 5.

This marks a trend in cruise ships to take advantage of Chinese markets; Royal Carribbean International also sent a 4,180-passenger ship, called Quantum of the Seas, to Shanghai last November. Year-round scheduled tours will begin in June.

According to Princess Cruises president Jan Swartz, the move is a bid to cultivate its Chinese base and to develop the company’s presence in the China cruise market.

The Cruise Lines International Association released a study in March 2015 that revealed the number of Chinese cruise passengers rose by 79% a year between 2012 and 2014.

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