Selpal is a rewards ecosystem that operates on the principles of sharing and connecting. It runs off a highly advanced digital platform, enabling township Spaza shop merchants to securely sell everyday groceries and virtual products like airtime and data to a large customer base.

From branded point of sale tablets and user interface, vehicles and uniforms, to broadsheets, a website, marketing collateral, and an array of training material, we created Selpal's entire visual presence - turning a complex concept into a vibrant reality. The brand's purple colour and circular shapes are distinctive and stand out in environments heavily cluttered with advertising. The iconography is simple and appealing, while the imagery is relatable and aspirational. All in all, we have created a brand that truly connects.