IN BLOOM

THE PEOPLE VS.

The People Vs. dream was born from a desire to make high quality, vintage-inspired, fashion fundamentals for the people. Giving a voice to the anti-establishment we create unisex grunge garments for the moment. Embodying the laid back personality of their founders, The People Vs blend contemporary street wear with retro surf-punk styling and rock nostalgia. You've seen them before with their FREEDOM campaign featuring none other than Hayley Baldwin, we've brought them back for a LAST DAZE EXCLUSIVE peek at their first swim collection, and it's fucking rad.

For their new exclusive campaign IN BLOOM, The People Vs used the decrepit surroundings of downtown Los Angeles and the infamous ‘Pink Motel’ for the creative backdrop with photography by Adri Law. Featured in cult-movies like True Romance, Romeo & Juliet & Drive; the retro hotel is splashed with cadillac pinks & baby blues, bedrooms frosted in florals, flickering TVs, glowing neon signs and even a skatebowl in the backyard. It was using the base of these elements as inspiration that their new campaign was able to bloom...

The new Spring15 Capsusle Collection is available at General Pants Co, selected premium retailers and online atwww.thepeoplevs.com