A strategic assessment of Kraft, one of the world’s leading food and beverage companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global food and beverage market.

Contains 48 pages and 3 tables

I. BUSINESS ORGANIZATION

II. SENIOR MANAGEMENT

III. FACILITIES AND EMPLOYEES

IV. PRODUCT PORTFOLIO AND RECENT LAUNCHES

V. MARKETING TACTICS

VI. SALES AND PROFIT GROWTH

VII. COLLABORATIVE ARRANGEMENTS

VIII. STRATEGIC DIRECTION

LIST OF TABLES

Table 1: Kraft Sales and Operating Profit by Geographic Region and Business SegmentTable 2: Kraft Sales by Geographic RegionTable 3: Kraft North America Sales and Operating Profit by Business Segment