Bob Hayes

I am Business Over Broadway (B.O.B.). I like to solve problems, primarily business problems, through the application of the scientific method. I use data and analytics to help make decisions that are based on fact, not hyperbole. My interests are in customer experience, Big Data and analytics.

Our Big Data world requires the application of data science principles by data professionals. I’ve recently taken a look at what it means to practice data science as a data scientist. Our survey results of over 500 data professionals revealed that different types of data scientists possess proficiency in different types of data skills. In today’s post, I take another …

I was recently involved in a couple of panel discussions on what it means to be a data scientist and to practice data science. These discussions/debates took place at IBM Insight in Las Vegas in Late October. I attended the event as IBM’s guest. The panels, moderated by Brian Fanzo, included me and these data experts: Andrew C. Oliver, President of Mammoth …

The role of data and analytics in business continues to grow. To make sense of their plethora of data, businesses are looking to data scientists for help. Job site, indeed.com, shows a continued growth in “data scientist” positions. To better understand the field of data science, we studied hundreds of data professionals. In that study, we found that data scientists are not …

A new survey of 490 data professionals from small to large companies, conducted by AnalyticsWeek in partnership with Business Over Broadway, provides a look into the field of data science. Download the free Executive Summary of the report, Optimizing your Data Science Teams. Our world of Big Data requires that businesses, to outpace their competitors, optimize the use of their data. Understanding …

What kind of a data scientist are you? Take the free Data Skills Scoring System Survey at http://pxl.me/awrds3 Companies rely on experts who can make sense of their data. Often referred to as data scientists, these people bring their specific skills to bear in helping extract insight from the data. These skills include such things as Hacking, Math & Statistics and …

Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit employee responses that will be used to better understand how to improve that relationship. I crafted a new employee survey question that combines the best of both structured and unstructured measurement approaches. This approach provides both qualitative and quantitative information. Here is …

Customer surveys remain the primary source of customer feedback for many companies, despite the growth in adoption of other customer feedback sources like social media, call center conversations and emails. Customer surveys typically contain structured questions, asking customers to rate their level of satisfaction with their experience. Two popular customer surveys are relationship and transactional surveys. The primary difference between …

Customer experience (CX) improvement efforts rely heavily on the use of customer feedback. While there are many different methods of collecting this feedback, customer surveys remain a popular choice among CX professionals. In this post, I will discuss how senior executives can use relationship and transactional surveys to get the information they need to make better strategic and tactical decisions. Relationship …

Big Data is less about the data itself and more about what you do with the data. The application of statistics and statistical principles on the data helps you extract the information it contains. According to Wikipedia, statistics is the study of the collection, analysis, interpretation, presentation, and organization of data. The American Statistical Association defines statistics as “the science of learning …

The use of analytics is good for business. Researchers from MIT Sloan Management Review and IBM found that organizations that used business information and analytics outperformed organizations that did not. Businesses of all types are adopting the use of analytics to get use out of the vast amount of data that is being generated in our overly-quantified world. Even sports franchises are getting …

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