Ways to Endure the Winter Cold
From ancient times, many areas of Japan have experienced long, cold winters— climactic conditions that have inspired a whole array of innovative countermeasures to help fight off the incessant chill of the season.

Japanese-style Cold Remedies
Colds have plagued humankind since time immemorial, and every culture has produced it own traditional remedies. In Japan, people rely on various concoctions of vegetables and herbs—and even sake—to relieve troublesome cold symptoms.

Used from ancient times in Japan, fermented foods provide an abundance of benefits, and it is not just their health and preservation attributes—they have become a core aspect of the subtlety, savoriness and depth of Japanese cuisine.

Around the world, Japanese green tea has been acclaimed as one of the healthiest drinks available, but few people know much about its ancient origins, varieties and popularity throughout present-day Japan.

Bathing has always been an important part of Japanese culture. In recent years, high-tech innovations have turned the Japanese bathroom into a showcase for Japan’s unparalleled levels of comfort and convenience.

Revolutionary new Japanese stationery appliances have dramatically boosted the efficiency of routine office tasks. New products embodying Japan’s distinctive traditions of innovative craftsmanship have captured the imaginations of people around the world.