According to the Airtel Official Site, the new Airtel Logo, which is English letter “a”, signifies “youthful, international, inclusive and dynamic”.The gentle curves and color effects in the new logo symbolise new energy and liveliness.

The New Airtel Tune called "Signature" is Developed by Oscar Winner, A.R.Rahman

By an Official note,Airtel spended Rs 300 Crore globally to change their Brand Identity.