BENGALURU: Freshdesk, a cloud-based customer service software provider, has acquired Chatimity, a social chat platform based on artificial intelligence used for integrating chat within mobile apps. Chatimity is the company's sixth acquisition in the past 12 months.

Founded by former Google employees, Tarkeshwar Thakur and Aravind Murthy in 2011, Chatimity platform is a Bengaluru-based startup.

“Chat will play an important role in the future of communication for customer service but scaling that infrastructure continues to be a challenge,” said Girish Mathrubootham, Founder and chief executive of Freshdesk. “With their focus on artificial intelligence and chatbots, the Chatimity team, now part of Freshdesk, has already started to create a scalable customer engagement chat platform that is future ready.”

Consumers expect a high level of connectivity and personal attention from businesses. Chatimity was built to enable user interactions and improve engagement for its three million users.

“Our team was able to get a glimpse of what Freshdesk was already working on and we immediately knew that our team and technology would complement and accelerate product development at Freshdesk with a strong focus on AI and chat tech” said Tarkeshwar Thakur, Co-founder and chief executive, Chatimity.

One of India’s biggest product start-ups, Freshdesk has 80,000 customers globally, including the likes of Honda, 3M and Cisco. The San Bruno-based company competes with ZenDesk and Salesforce.com. It has offices in London, Berlin, Sydney and Chennai.