Also known as channel mix, is a characteristic of different sources of business booked in a hotel

Channel Management (CM)

Tool used by hoteliers to control sources of business through various systems including OTA, GDS, hotel’s website, etc.

Competitive Set

More commonly referred to as a “comp set,” is a group of close competitors usually similar in size and level of luxury of the property.

Constrained Demand

More simply put - number of rooms in the market.

Cost of Walk (COW)

The amount hotels pays if a guest has to be turned away. Usually includes price of the room in a partner hotel, transportation and comps given. More extensive calculation includes potential loss of future business.