Mobile Email Marketing

Smartphones and tablets can no longer be ingnored by email marketers. They represent a massive part all email interactions and revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email.

With the increase of consumers that own a mobile phone, more and more email is read on smart phones. But mobile email has its’ own set of rules. Mobile email can now account for 15 to 75% of email opens and that percentage is still increasing. So marketers have to take mobile email marketing more seriously. But

Increasing the size of your email list has always been one of the most dependable ways to increase email marketing results. A bigger list size while maintaining the level of conversions increases results. And not to forget the number of contact moments. We tend to forget, but the smartphone is an extra channel / device

People love their blackberry, iphone, android and tablet. With that, the use of mobile email is increasing. Using smartphones to connect with the trusted inbox. Statistics say that 15 to 65% of email is opened on a Mobile device. The time has come to harness the power of mobile + email and create a solid