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Focusing on experience, we give you access to macro and industry trends through our Trend & Inspiration Reports. We help you anticipate the world of tomorrow in order to develop bold brand strategies and stay one step ahead of your competitors. By addressing consumer lifestyle, brand engagement and more, our Reports give you the relevant tools that will help you identify industry developments with substantial business impact.

TREND REPORTS

– Green Is The New Sexy –

The shift towards the sustainable-as-standard mindset is being driven by personal values. People are looking for greater meaning in how they work, live and consume. Sustainability is now an imperative for brands, as values-driven consumers increasingly demand options that don’t harm the planet and its people.

« Green Is The New Sexy » is a trend report about the growing popularity of « sustainability », a concept that remains nebulous for many. Once considered as a burden for organizations, sustainability is now considered as a major opportunity to innovate and generate revenues. Structural reforms are allowing for self-sufficient, ecologically responsible and socially engaged processes. As the booming demand for healthy and inclusive products is influencing industrial strategies, from production to transformation across all business sectors, we’ll strive to define the contours and expression territories of this concept.

– SocioTrends 2020 –

We live in an ever more complex world; a world that seems to be more volatile and uncertain than ever before.Economic, social, political and cultural changes are succeeding one another more and more rapidly. Each year, new phenomena, lifestyles and attitudes emerge and impact our way of living and consuming. Our latest edition “SocioTrends 2020” depicts the most rising macro trends, delivers strategic insights in order to inspire organizations and empower businesses to make the right decisions in the future.

– Digital Retail 2020 –

How to optimize both online and offline customer experience? In this report, Vitamin carefully selects and decodes the most disruptive retail concepts, tech innovations and shopping experiences, both inside and outside the store, in order to help you better meet the major challenges of retail transformation.

We answer these questions : How to make the shopping experience seamless with the latest digital solutions? What are the new levers of loyalty? What is an effective omnichannel strategy? How to make the « phygital » store attractive to younger generations? Vitamin presents the most emerging digital trends that have marked the past 12 months.

– The Z Experience –

Life experience, brand experience, identity experience … Generation Z lives and feels. With means of expression and action multiplied thanks to digital, these young people exert influence over society, their work, their identity, their image and their consumption. At a time of sharing economy, free-culture and entrepreneurship, these new teenagers in search of freedom are increasingly attentive and responsive to what gives them utility and well-being.

How to attract and retain these young consumers? What language and which channels to use to communicate better with them? This exploratory Report aims to help you innovate by taking into consideration the culture of belonging of these young consumers who put experience at the center of their existence.