Women talk money campaign

Encouraging women to have money
conversations

Women face specific challenges when it comes to managing their
money. Many women take time out of the paid workforce to care for
others, which reduces their retirement savings. With a longer life
expectancy than men, this often puts women in a particularly
vulnerable position when it comes to their finances.

To address these challenges, ASIC's Laura Higgins sat down with
four influential and inspirational Australian women to chat about
their money experiences and to encourage all women to have their
own money conversations with friends and family.

Women featured in the
campaign

We selected four influential and inspirational Australian women
to share their personal insights and stories around managing money.
Here's some information about each of them.

Faustina Agolley - TV host, actor and DJ

"Get a bit
Beyonce about it and think about how you want your future to look.
That's where the power is: asking yourself the questions so you can
set up the goals."

Former host of The Voice and Australia's most watched
music program, Video Hits, Faustina shares her money story
and discusses the importance of setting clear financial goals.

Jane Caro - Author and social commentator

"What money really gets you is choices.
It's such a lovely place to be, to be able to say no when someone
asks you to do something you really don't want to."

A regular panellist on The Gruen Transfer, author of
five books and an in-demand speaker and columnist, Jane discusses
her experiences with money and what's next as she plans for life
after work.

Sarah Moran - Co-founder and CEO of Girl Geek
Academy

"There's very few ways you can actually
make yourself awesome in the future. For me, super is very
important. I think, 'how do I want to die?' I don't want to be
poor, I want to be bad ass rich!"

Sarah co-founded Girl Geek Academy, a global movement
encouraging women to learn technology, create start-ups and buld
more of the Internet. Sarah talks about establishing and developing
good money habits in her business.

Kate Ritchie - Actor and radio host

"We're just thinking about the day to
day. We should be thinking about how we can make ourselves great
down the track and not just for today."

Best known for her portrayal of Sally Fletcher on Home and
Away for more than 20 years, and now co-host of Australia's
national drive show 'Kate, Tim & Marty' on Nova FM, Kate
discusses her money story and the advice she'd give her younger
self about dealing with money.

Why we developed the Women talk
money campaign

The Australian Financial Attitudes and Behaviours Tracker (2017)
shows that women continue to report lower levels of financial
confidence and understanding of investment concepts, with 46% of
females reporting they find dealing with money stressful and
overwhelming.

The Women talk money campaign is designed to:

highlight some of the major challenges women
face around money

inspire women to share their own money stories
and experiences with their friends and family

motivateand inspire
Australian women to actively engage with their money and
finances

build Australian women's financial
confidence.

Start your own money
conversation

Starting a conversation about money doesn't have to be awkward
or painful. We're encouraging Australian women to talk to their
partners, friends, children and other family members about good and
bad money habits, financial decisions they've made in their lives,
and planning for the future.

The conversation doesn't need to be about how much you earn, but
the way you manage your money day to day, plan for the future and
make informed money decisions. Why not consider topics like:

your best and worst financial decisions

one thing you'd like to change about your relationship with
money

who you turn to for money advice and guidance

what you're doing (or what you need to do) to plan for your
retirement.

We want women to feel empowered to take control of their own
financial future and to back themselves, no matter what life may
throw at them.

If this campaign motivates you to start having money
conversations with your family or friends and you'd like to tell us
about it, we would love to hear from you. Email feedback@moneysmart.gov.au with
some details and we will be in touch.

Promoting the Women talk
money videos

The videos are being distributed through ASIC's MoneySmart
social media channels, and a number of other stakeholders.