Andy Ebon, The Wedding Marketing Authority, speaks to the capacity crowd of 1500 at The 2010 Wedding MBA Conference

It’s nice when something lives up to the hype. I’ve been hearing about the Wedding MBA for a few years… things like, “It’s THE convention to go to if you are a wedding professional,” and “the seminars are above and beyond what you’ll find at your typical wedding industry gathering,” and “hold on to your notebooks, laptops and iPads… you’ll be taking lots of notes from some of the most successful special event gurus in the bridal business.” The Wedding MBA delivered.

There was barley enough time to squeeze in a few runs at sunrise and barely enough energy left over at night for some additional networking, but I’ve got at least 10 new ideas to share with our brides and 5 new concepts to implement into MMP’s 2011 business plan so it’s all good. After speaking with many of the 1500 attendees, they all seemed to share the same sentiments.

The celebrate life team here at MMP Entertainment is happy to incorporate your unique personalities and preferences into your once-in-a-lifetime reception.

Speaking of personalities, you can visit Susan Sutherland’s bountiful site and discover her secret survey offering… take this quiz and figure out what type of bride you are. It will help us enhance your wedding planning experience by understanding your planning personality. Susan was really dialed-in to the wedding industry and offered valuable insight into the psychology of today’s bride.

The convention rock stars were hard to miss as they each made several guest appearances and gave multiple seminars. Andy, Alan, Sonny and Peter always had a crowd around them in the halls asking for additional advice, photos for their wall and autographs of their books.

I was very happy to see that all of my friend’s and colleague’s hard work and dedication to their craft was being recognized.

I’m also happy to report that our presentation, “Take Care Of Yourself,” was very well received . Mike Walter and I, as the new kids on the block at this gathering, spoke about the importance of a Health and Wellness program for the 21st century entrepreneur.

Peter Merry taking photos with his fans and signing copies of his new book, The Best Wedding Reception Ever.

We shared our philosophies and offered solutions on common personal and professional challenges like time management, prioritization, diet, exercise, dolce far niente and overall life balance. In essence, if you take better care of yourself, you can take better care of your clients. And if you take better care of your team, you’ll be taking better care of your bottom line.