I’ve been contemplating on getting started with AdWords to start promoting some affiliate products. The thing that’s holding me back for now is that I have no idea how the AdWords interface would be like. In addition to that, I’m also not so sure about how keyword prices and bidding process work in AdWords. In fact, I’m worried I could end up losing too much money in the learning process itself.

Then an idea hit me; wouldn’t it be nice for a Google client to have his AdWords account linked to an existing AdSense account? Meaning, he can use the balance of his AdSense income to fund AdWords campaigns.

Google released Hot Trends not so long ago, and it reports on what many people are searching for on an almost real-time basis. The Official Google Blog provides more insight on this cool tool:

Hot Trends aren’t the search terms people look for most often — those are pretty predictable, like [weather] or [games] or perhaps [myspace]. Yes, [sex] too. Instead, the Hot Trends algorithm analyzes millions of searches to find those that are deviating the most relative to their past traffic. And the outcome is the Hot Trends list.

This makes Hot Trends more than just a search term popularity ranking web site. The analysis used are more leveraged towards seasonal popularity and offsetting them from consistently popular search queries. Pretty smart analysis… not that I expect any less from el-Goog.