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March 10, 2012

What if you could review a store on the Starbucks app?

That's one of the ideas tossed out in this post on the My Starbucks Idea blog. Kind of a Starbucks-only Yelp? Sounds interesting; I'd certainly contribute. Check out the other ideas pitched here and let other Starbucks Gossip readers know what you think.

The problem is, people would be more prone to fire the app up when they're ticked off... not when they are happy. And IN THE MOMENT, where with customer voice, people generally fill it out awhile later.