8. Use Cream Eye Shadow

"I prefer to use cream shadows that are similar to the skin tone to create that fresh-skin look," Liu says. "Cream mimics natural skin texture the best, so you will be able to define your eyes without any obvious trace of makeup." She likes Jouer Crème Eyeshadow ($20). She uses a blending brush to apply it to eyelids, smoothing it outward. The goal, she says, is to blend until you can't tell where the shadow ends and the skin begins.