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First Oprah, and now QVC?! 50 Cent is really, um, diversifying his media reach, isn’t he? The Hip-Hop mogul made an unexpected appearance on QVC last night, selling his SYNC and STREET headphones which retail for $250 and up.

50 was strategic with this appearance and made sure that his music was playing in the background, as he bragged about how durable his headphones are. Check out the video of 50 Cent’s appearance below: