…requires more than just good programming.

Hacking the press

I came across a link on the Mac small business mailing list to a video of a talk called “hacking the press”. In it Mac journalist and author Adam C. Engst talks about the dos and don’ts of using the press to promote your software. While the talk has a Mac slant, I think 90% of it is also relevant to those developing commercial software for other platforms. It is particularly interesting to hear how things work from a journalist’s point of view.