The Olympics: Where athletic wonders and dumb expressions occur. Four years ago McKayla Maroney pursed her lips and birthed a phenomenon. Now, Michael Phelps’ general look of perturbation has launched an endless stream of memes under the hashtag “#PhelpsFace.” Todayhas the backstory: The most decorated Olympian of all time let a look of disgust creep over his countenance in advance of the semifinals in the 200-meter butterfly. In front of him, South African Chad Le Clos—who took gold in the event at the London games—bounced around. Cameras caught Phelps’ glare, and the rest is history. A sampling of the comedy that the Twitter hive mind has generated:

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Anakin Skywalker jokes have proliferated:

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Brands, of course, have contributed. See, for instance, this tweet that’s incomprehensible unless you play D&D:

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Even a Twitter account linked to a long-dead celebrity got in on the action. #PhelpsFace. It’s for everyone: