ostensible demarketing – where marketing gives the appearance of wishing a reduction in demand as a result of scarcity, which in turn stimulates greater demand for the desired and increasingly scarce product

Not content with low lighting and loud music in their stores to disuade those with less than sharp eyesite and hearing, A&F has reportedly offered money to Michael “The Situation” Sorrentino from US reality TV show, Jersey Shore, not to wear their clothes. Such is their desire to remain exclusive and appealing to their target audience (cool, 20 somethings).

Learning Pool, on the other hand, has created an exclusive club for public sector training people. It doesn’t let private sector organisations join because they don’t have the same corporate objectives. They don’t share.

On a related note can demarketing be used in relation to destination marketing, I wonder? Comments in a previous post by Leanne on this blog illustrate how emotive the subject is and how fine the balance between economy and environment is.

Maybe Failte Ireland and County Donegal should be actively targeting visitors interested in eco tourism and preserving the scenary whilst discouraging the coach loads of American tourists, leaving them with the Cliffs of Moher.