Como Fletcher Cane começou a jornada do(a) design de logotipos

Nome da empresa

ACCESS SAFE & LOCK

Visão geral

We are a well established, VERY PROFESSIONAL, COMMERCIAL SAFE & LOCK COMPANY.
We supply, repair and install all products related to safes, locks, keys, & door hardware , but , we also do electronic access control, CCTV and electronic safes. Our service area is the entire state of Florida.
You can visit our website: accesssafeandlock.com to see some of our products, services, and our current logo.

Conte para a gente quem é você e quem é seu público alvo

Commercial / Industrial clients.
We take care of businesses, large and small as well as government agencies. Examples would be : large chain accounts like convienence stores, fast food, banks, restaurants, retailers.
All small businesses.
Government agencies, like all law enforcement, social security , children and families, health services,etc.
We will do electronic access control, safes, and camera work for residential clients as well, but, we normally DO NOT do residential work. We DO NOT do automotive work. We DO NOT do burglar alarm systems.

Requisitos

We would like to have a new logo ( I consider our logo to be, for ex: our company name and the dial and key that you see in our current logo).

We want to stay away from the trashy look that, unfortunately, normally accompanies our profession, you know, the "keymiester" , "trunk slammer" or "locksmithy" look that most have.
When people ask what we do for a living and we tell them, the response is almost always the same.. "oh.... you get keys out of locked cars".
That's what we want to stay away from.

We are ok with the dial / key concept in our current logo and would not mind staying with that concept, but modernized .
A dial and key (or keyhole) is fine.
(If we can add the ACCESS CONTROL & CCTV aspect , that would be a bonus. Just don't want to get too busy.)
The more TO THE POINT the better.

We are looking for a logo that projects a very clean,sharp, professional, confident, MODERN look that says: you can trust us, we are dependable, honest, and very SERVICE ORIENTED!
It also needs to project "SECURE".

We need to have absolute full rights to the winning design .
This logo will be used for websites, (white) service vehicles, (black) polo shirts, letterhead, business cards,signs,etc. and will be required in all the normal formats to do all the above.

PLEASE ,NO "EYE" OR "BADGE" symbols.

Have a blast with this ! I truly can't wait to see what you all come up with.