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Google joins the .CO club with g.co, promises goo.gl will remain open to the public

July 18, 2011 - 11:12 pm IST

Google has gone .CO. Today, Google announced that it has adopted http://g.co as its internal short URL for all official links to its services and products.

Google joins other major international sites that have adopted their own short-url address, such as TechCrunch, tcrn.ch; New York Times, nyti.ms; Amazon, amzn.to; and Yahoo!, y.ahoo.it among others.

Google even joins a small number of companies have also opted for single letter .CO short URLS, including Twitter with t.co, Overstock with o.co, and GoDaddy with x.co.

The company says that it adopted the g.CO domain to provide consumers with peace of mind that when they click on a shortened Google URL they can trust the link they are going to is genuine, “The shorter a URL, the easier it is to share and remember. The downside is you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.”