What if I don’t like my new copy…? A guide to giving feedback to your copywriter Don’t panic! It’s all part of the process Ping! Your freshly pressed copy pops into your inbox and hurray! It’s EXACTLY what you were hoping for. You immediately rush off to order some thank you tulips for your new […]

How to write confidently in your own voice Have you listened to The Dropout podcast yet? I’m obsessed. Talk about the Emperor’s new clothes (or, black turtleneck, in this case). If you don’t know what I’m talking about, this is the story of Elizabeth Holmes, the Stanford dropout who became a biotech billionaire thanks to a revolutionary blood-testing […]

Carry the damn fridge! (or why I’m starting a customer service revolution) From kitchen renovation to customer service revolution After three weeks of living on toast and cereal, our kitchen renovation is almost complete. (Yes, this post comes with a #firstworldproblems disclaimer.) We’ve ripped out 25-year old pine cupboards, one mismatched door and scrunched up […]

Harness the power of bold copy for your health brand Go bold or go home. Sort of. What do a couple of burly bouncers singing nursery rhymes, an empty bucket of fried chicken, and an outdoor retailer opting out of Black Friday have in common? They’re all examples of bold copy – brands taking risks with advertising […]

GDPR is awesome and here’s why. (Plus, what I’ve done to get my GDPR ducks in a row) Not another GDPR article! Come 25 May, if you collect even the teeniest smudge of personal data about any human who exists within the European Union, you must put safeguards in place to protect their deets. (But […]