Ray-Ban Celebrates 75 Years

The iconic sunglasses brand celebrates 75 years

By Harper's Bazaar Staff14 May 2012

To commemorate 75 years, Ray-Ban has produced a new line and ad campaign that pays homage to its history. Taking reference from Ray-Ban's aviator glasses, the Ambermatic line will feature four styles of sunglasses with special lenses. The collection will retail for £178 and will be available in June. To tie in with the brand's ad campaign, Ray-Ban will also launch a limited edition book which will be available in September entitled Legends: Untold Stories. This book will be sold to VIP clients only and will feature star-studded wearers of the iconic eyewear.

People may not realise that Ray-Ban first started out from a military request for pilots sunglasses. This Aviator style is something that was developed long ago but that continues to be nurtured by the brand with new frame materials and lens development, Sara Beneventi, Ray-Ban brand director tells WWD. The relationship between Ray-Ban and the Aviator is treated with reverence. The Ambermatic is a testament to that commitment to craftsmanship and technical design.

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