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Resuming traditions such important events as the dealer conference – a very important sign for the market. Since the mid-90 Casio has become one of the leading, fundamental brands for the Russian market.Continue reading “Casio releases brands”→

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Why do we love our friends? Most of all, reliability. Because they do not betray, support in difficult times. And just for the fact that they are always there. Watchmakers firm Orient sure: the clock can also be a friend. Present.Continue reading “How to choose a friend? Part 1”→

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In the watch business repositioning the brand has always been a difficult process. Often the reason is that retailers are afraid to change their preconceived attitudes towards the brand and its capabilities. And it is in vain.Continue reading “Orient without the “stars””→

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Has long been noticed: advertising – the motor trade. It requires manufacturers and emerging markets, where buyers are not familiar or have not realized the need for a specific type of product and established where it is sometimes the only motive, under which the customer chooses a particular brand of dozens of similar offers.Continue reading “Orient Watch Orient”→

They say that disc out of fashion phones; they are replaced by electronic and portable devices. And remember, even years ago, 10-20 phones drive was almost in every home. Many are now hitting the nostalgia, though few use them who want, first, uncomfortable and secondly, most of today’s networks only support digital telephones. But if nostalgia for the disk devices tortured, then there is a solution.Continue reading “Disc phones – like clockwork”→

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Spring Drive Watches are revolutionary not only in watchmaking, they changed many things in life itself Seiko. Perhaps the first time in its 125-year history of the company has decided to break tradition and invited one of his ultra-modern plants a group of Europeans. Among them were representatives of the Russian company “Avanteydzh.”Continue reading “Seiko lifts the veil”→