Educating Santa!

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We took Santa back to school to learn modern day kids’ trivia and bring back the magic after our research for a shopping centre revealed over 65% families were giving Santa the sack because of grotty grottos and sad Santas.

The big black boot camp was the first Santa school in a shopping centre and was created as a publicity stunt to increase grotto visits and secure media coverage.

Results

Live interview on BBC Radio Five Live

Daily Express photo story

Grotto footfall increased by 30%

Reached over 7 million people

Awards

Shortlisted – Best Photo Stunt

A smile from the client...

’Santa School’ created a big media splash without celebrity endorsement during a very competitive time for media activity in the retail sector and increased footfall significantly.