The Canaries will be lending their support to sponsor Aviva’s UK charity partner, Railway Children, to attempt to raise awareness of the fact that one child runs away from home every five minutes in the UK.

Canaries director Stephen Fry will show his support via Twitter to help raise funds for the charity.

For every tweet or retweet posted on Twitter on match day including #1every5, Aviva will donate £1 to Railway Children.

Railway Children provide help and support to children under 16 who have run away from home or are at risk of doing so.

City manager Chris Hughton said: “As a father myself, I can’t even begin to imagine what it would be like to have your own child run away from home.

“To think that 18 children are estimated to run away from home during Saturday’s game says a great deal. We hope to raise as much awareness as possible from the activity on the day to help support children who may run away from home.”

Mr Fry added: “Let’s all use the power of football to make the most of Aviva’s generosity, and raise a huge wedge of cash for Railway Children. Come on all you tweeters; let’s help raise plenty of money for the lovely people at Railway Children to continue their great work in supporting young people who feel alone and are at risk on our streets.”

Last year’s game generated more than £10,000.

Fans will also have the chance to win one of 18 signed, limited edition shirts worn by the players in a competition on the charity’s website after the game.