The ESA & ESRB (which is owned by ESA) have recently begun a push to bring the videogame industry's content rating system to that wild frontier of gaming known as the iTunes App Store.

The ESA plan has now received support from a rather unexpected source.

Dr. David Walsh of the National Institute on Media & the Family has weighed in with an endorsement of ESA boss Mike Gallagher's offer to have the ESRB rate App Store games. In a statement released late on Friday, Walsh said:

Michael Gallagher deserves considerable credit for his foresight in identifying the latest challenge for parents, the gaming industry and the ESRB. As gaming technology continues to advance and games become more accessible via online downloads and phone applications, parents will need new tools to keep inappropriate games out of their kids’ hands.

Gallagher took a great first step offering to work with Apple to ensure inappropriate content does not make its way into kids’ lives. I hope Apple accepts his offer and reaches out to other organizations like the ESRB and non-industry groups who are concerned about this issue and can offer valuable insight.

GP: As GamePolitics reported last September, the National Institute on Media & the Family was the recipient of a $50,000 grant from the ESA Foundation.

Comments

No matter what he tries to say or do, he should have no verbal impact to persuade his political speech on anyone.

Even though I feel that ESRB ratings on App store games is perhaps a good idea, it is hard to see if it would work if Indie developers have to suffer from high costs.

Or at least allowing an AO rating for games via download to avoid any controversies of M rated games that contain a few questionable elements that might give headlines to the NIMF to attack the Videogame Industry as they so often have done in the past.

I think this is a good thing. ESRB handling App store games is fine, and will hopefully cut off some potential controversies before the MSM gets a chance to blow them out of proportion, as they undoubtedly will.

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Matthew Wilson: I am going to pax east, any games you guys want me to check out?03/02/2015 - 11:23pm

ZippyDSMlee: No one remembers the days of Cinemagic and Cynergy eh? :P, meh even MGS is getting to film like....03/02/2015 - 8:44pm

MechaTama31: I was about to get all defensive about liking Metal Gear Solid, but then I saw that he was talking about "cinematic" as a euphemism for "crappy framerate".03/02/2015 - 8:29pm

prh99: Just replace cinematic with the appropriate synonym for poo and you'll have gist of any press release.03/02/2015 - 5:34pm

Monte: Though from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm

Monte: Though it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm

Monte: With the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm

Monte: ON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm

Matthew Wilson: http://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm