Deep Dive is the best book I've ever read on strategic thinking. When I think about your rules and tools vs. a comparable book like Good To Great from Jim Collins, which I enjoyed, I find Deep Dive to be much more practical.

Frank Harritt, Founder, Diabetes Self-Defense, LLC

Deep Dive can help managers differentiate themselves from that middle layer of performers by focusing on those opportunities to gain competitive advantage with relevant business processes. The innovative material, compelling concepts and exhaustive research make this arguably the most valuable book ever written on strategic thinking.

James Floyd, Director, Worldwide Operations, McDonalds

Deep Dive is insightful and masterfully written with tools that can be used immediately. This is the best book on strategy I have read.

Ranil Herath, President, Devry Institute of Technology

Deep Dive is the best business strategy book that I have read to date. It is extremely practical and easy to apply directly to your business as compared to most other strategy books.

David Taylor, Director of Engineering, Emerson

Rich Horwath does an exceptional job of taking the complex topic of strategic thinking and breaking it down to a level that all managers can understand and apply to their daily work. Deep Dive clearly lays out the steps for managers to become great strategists.

Khanh Tao, Product Management Manager, American Family Insurance

With today's business challenge of getting the most out of increasingly limited resources, developing strategic thinking skills within and across all levels in an organization is not a 'nice-to-have' but a 'need-to-have.' Rich Horwath does an excellent job translating the abstract concept of strategy into a manageable concrete framework individuals and teams can use to generate key insights that favorably impact the future direction of their business.

Jerry Casey, Chief Operating Officer, Sekisui Diagnostics

Deep Dive

The Proven Method for Building Strategy, Focusing Your Resources and Taking Smart Action

The inability to set good strategy can sink a company-and a leader’s career. A recent Wall Street Journal study revealed that the most sought-after executive skill is strategic thinking, but only three out of ten managers have this skill set.

Deep Dive provides you with the three keys to strategic thinking, breaks them down into simple, attainable skills and gives you practical tools to apply them every day. You’ll master the three disciplines of strategic thinking:

Acumen: generate critical insights through a step-by-step evaluation of your business and its environment.