Today we’re excited to roll out our new integration with Ahrefs, and SEO and competitive research tool used to help marketers analyze the overall volume and quality of backlinks pointing to their website, research competitors, and improve their overall placement in search engines.

It’s one of the more frequent integration requests we’ve received over the last 12 months, so we’re excited to finally roll this out for you.

I’ve actually had a chance to play around with the tool quite a bit over the last few weeks, performing a website audit for ourselves in order to learn more, and while there may be some overlap with other SEO tools on the market, Ahrefs has carved out its own unique offering focused heavily on the overall quality and health of your backlink profile.

Referring Domains

Any time another website links to content on your website, you essentially get a “point”, which Google’s PageRank uses to calculate the overall quality and relevance of a particular page or website.

There are several ways to track your referring domains in Databox using Ahrefs.

Below you’ll see I opted for the pie chart visualization in order to quickly track the anchor phrases (the specific text of any link referring traffic to our website) of referring domains in order to get a better feel for the context a person has when landing on our website.