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You don’t wear leather, you try not to eat too much eat and you always give to the RSPCA appeal because you feel strongly about animal welfare. But did you know your beauty bag could doing animals damage, too?

Surprising research has revealed Australian beauty consumers believe one thing about animal testing yet their buying decisions indicate another.

Following the results of a national survey of over 3,500 people by Yuva skincare, an overwhelming number of Australians (83.1%) revealed they would not use a skincare product which has been tested on animals but 1 in 2 (51.3%) have not stopped using a skincare brand when they discovered it was tested on animals.

“It is interesting to see the disparity amongst Australian beauty consumers, especially when animal testing is becoming less and less acceptable in today’s society,” says Vicky Schulz, co-founder of Yuva.

“If more than half of respondents have not stopped using a skincare brand when they discovered it was tested on animals, its clear consumer’s beliefs and choices about animal cruelty are not the same.”

So how can you tell if a product is made without harming animals? Look for products that are stamped with an accredited ‘Choose Cruelty Free’ logo. This means the products are certified to be “cruelty free”.

What do you think? Would you use beauty products that have been tested on animals?