- Serve people worldwide with the “joy of expanding their life’s potential” -

Ever since its foundation, Honda has continued taking on challenges at the forefront of the times based on its Fundamental Beliefs which consists of “Respect for the Individual” and “The Three Joys” – The Joy of Buying, The Joy of Selling, The Joy of Creating. As a result of such challenges, Honda has grown as a mobility company that delivers its products to 28 million customers around the world every year.

This year, in the midst of rapid change in our business environment, we formulated our 2030 Vision which outlines new challenges we will take on toward the next era. In this way, Honda which was established in 1948, will continue to be a company that offers joys to people and that society wants to exist for over 100 years.

<Summary of the 2030 Vision>

In order to serve people worldwide with the “joy of expanding their life’s potential,” Honda will strive to lead the advancement of mobility and enable people everywhere in the world to improve their daily lives.

Creating value for “mobility” and “daily lives”
In order to provide people with the joy and freedom of mobility and the joy of making their lives better, Honda will focus on three areas, namely mobility, robotics and energy.

Accommodate the different characteristics of people and society
Honda will strive to further expand the joy of people by offering products and services that are optimized based on Honda’s desire to “utilize technology to help people, while putting people at the core.”

Toward a clean and safe/secure society
Striving to become No. 1 in the areas of the environment and safety, Honda will invest more resources in these areas and strive to become a company that leads the efforts to realize a carbon-free and collision-free society.

Our passion for people always lies at the heart of Honda’s corporate activities.

By pursuing and delivering products and services that will help people make their lives more enjoyable, Honda wants to serve people with the joy of expanding their dreams and changing their lives. Toward this end, we will take on new challenges while being driven by a strong passion.