THE CULTURAL RHYTHMS OF LIFE

In The Dance of Life: The Other Dimension of Time (Anchor
Press/Doubleday, 1983), anthropologist Edward T. Hall entitles
his first chapter "Time as Culture." An extreme stance perhaps,
especially given the potency of nature's rhythms, but it is
instructive of the extent to
which experiences and conceptualizations of time and space are culturally
determined. Unlike the rest of nature's animals, our environment is primarily
man-made and symbolic in quality. As Jacob Bronowski observed in The Ascent
of Man, instead of being figures of the landscape, like antelopes upon
the African savanna, we humans are the shapers of it. Geographical space
and natural time are transformed into social space and social time, around
whose definitions human beings orient their behaviors. For instance, instead
of being governed by the natural rhythms of the sun and seasons, our behaviors
are governed by such cultural temporalities as work schedules, age norms,
and by the "open" hours of shopping malls.

Culture is a shared system of ideas about the nature of the world
and how (and when) people should behave in it. Cultural theorists argue
that culture creates minds, selves and emotions in a society as reliably
as DNA creates the various tissues of a living body. Culture also creates
the rhythms of a society that echo within the very biology of its members.
Observes Irving Hallowell ("Temporal Orientation in Western Civilization
and in a Pre-Literate Society, American Anthropologist 36, 1955),
"It is impossible to assume that man is born with any innate `temporal
sense.' His temporal concepts are always culturally constituted" (pp.
216-7). A 1974 study by William Condon and Louis Sander showed that within
a few days, infants flex their limbs and move their heads in rhythms matching
the human speech around them. By the time a child is three months old he
has already been temporally enculturated, having internalized the external
rhythms (called Zeitgeber, meaning "time giver" in German)
of his culture. These rhythms underlie a people's language, music, religious
ritual (the Buddhist mantra, for instance, is not only one's personal
prayer but one's personal rhythm), beliefs about post-mortem
fate, and their poetry and dance. These rhythms also serve as a basis of solidarity:
humans are universally attracted to rhythm and to those who share their cadences of talk,
movement, music, and sport.

Thus socio-cultural systems can be likened to massive musical scores:
change the rhythm-- such as putting a funeral dirge to a calypso beat--and
you change the meaning of the piece. Cultures differ temporally, for example,
in the temporal precision with which they program everyday events (ask
any American businessman trying to schedule a meeting in the Middle East)
and in the ways various social rhythms are allowed to mesh.

DIMENSIONS OF CULTURAL TIMES

MONOCHRONIC VS. POLYCHRONIC TIMES

In developing the distinction between what he calls Monochronic and
Polychronic cultural times, Hall writes:

P-time stresses involvement of people and completion of transactions
rather than adherence to preset schedules. ... For polychronic people,
time is seldom experienced as "wasted," and is apt to be considered
a point rather than a ribbon or a road, but that point is often sacred.
...Polychronic cultures are by their very nature oriented to people. Any
human being who is naturally drawn to other human beings and who lives
in a world dominated by human relationships will be either pushed or pulled
toward the polychronic end of the time spectrum. If you value people, you
must hear them out and cannot cut them off simply because of a schedule.

M-time, on the other hand, is oriented to tasks, schedules, and
procedures. As anyone who has had experience with our bureaucracies knows,
schedules and procedures take on a life all their own without reference
to either logic or human needs. ...M-time is also tangible; we speak of
it as being saved, spent, wasted, lost, made up, crawling, killed, and
running out (pp.43,50).

CYCLICAL, LINEAR, AND UNORDERED TIMES

Does social history unfold, like the sequence of seasons, in a cyclical way
endlessly repeating itself, or is history linear and increasingly "progressive" or "degenerative"?
With the former, time can be recuperative as cultural members can escape both their futures
and pasts as they periodically are given new starts. With linear time, which characterizes
contemporary Western cultures, cultural outlooks are either positive (e.g., time brings
salvation, resurrection, or utopian social orders) or negative responses (e.g., time ultimately
brings entropy, dissipation, and death for self, society, and cosmos).

ORIENTATIONS TOWARD PAST, PRESENT, AND FUTURE

Cultures differ in their general orientation toward the future, present, or past.
Central to this orientation is whether the "Golden Years" are collectively understood to exist
either in the future (hence, time is seen as being progressive [Nisbett, 1979] and evolutionary),
the present (now is the best of times), or in some golden past (such as Paradise Lost or the
"noble savage" beliefs of Romanticism). This broad temporal distinction determines such
beliefs as the role of the dead in everyday life and the extent to which the behaviors of the
living are oriented toward their ancestors or heirs. Postmodernism may entail a focus only on
the here-and-now, with little sense of connection to the past or future as the only certainty
becomes change. Richard Darman, former budget director in the Bush administration, claimed
in 1989 that America suffers from a cultural "now-now-ism"--a "short-hand label for our
collective short-sightedness, our obsession with the here and now, our reluctance to address the
future," evidenced by rising drug abuse (a sign that young people care too much about the next
two hours and too little about the next two decades), the decline in education (reflecting a
society lacking a commitment to future generations), and capitalism's logic that favors current
consumption over long-term savings. To counter such short-term framings,
the Long Now Foundation is working
on a 10,000 year clock.

SACRED AND PROFANE TIMES

Being special creatures, we tend to attribute cosmic significance
to our activities and are prone to view supernatural forces at work in
our affairs, particularly those which produce the unintended consequences
of our actions. Traditional Chinese folklore, for instance, holds that
natural calamity indicates the loss of the "mandate of heaven,"
portending the decline of dynasties. Knowing the potency of variable reinforcements
in shaping our behaviors and beliefs -the "slot-machine effect,"
if you will- imagine the reinforcements to this ancient belief when, in
1976, a massive earthquake killed hundreds of thousands Chinese in Tangshan
and then, shortly thereafter, Chairman Mao tse-tung died. The realm of
such external influences is the sacred cosmos. Juxtaposed against the
"profane,"
commonplace world of everyday life, the "sacred" entails the
experience of the mysterious, extraordinary, and uncontrollable forces
that act against chaos and that underlie the affairs of nature and man
(Mary Douglas, Purity and Danger, 1966). Sacred time involves the
collapsing of the past, present, and future into an eternal now in order
to, in part, allow heroics of the past be continuously part of the sacred
present. Profane time is time as wear-and-tear, time as decay and death.

CULTURAL "GOOD" TIMES AND "BAD"

THE PACE OF CULTURAL LIFE

It has been said that in Mexico time walks while in the United States
it either runs or flies.

ZEITGEIST TIME

TIME AND CULTURAL EVOLUTION

It's curious how much technological energy and innovation cultures
apply to their time pieces. Nowadays, supposedly at the tail end of a linear,
progressive history, the modern individual can have a deserved smugness
about the temporal precisions of his life. Science has produced time pieces
capable of measuring subatomic events occurring within billionths of a
second or of gauging from a piece of charcoal when some prehistoric fire
had been lit. But the Olmec Calendar, recently found near Tres Zapotes,
Mexico, uses symbols to count 1,125,698 days, thus indicating that it was
used to mark off time continuously for over 3,111 years. Does modern
life somehow engender a quest for immediacy, precision and speed that leads
us to ignore much longer rhythms originally experienced by our ancestors?
Only in the past do we find cultures generating projects, such as the construction
of the great cathedrals of Europe or the Great Wall of China, spanning the lives of several generations. At Avebury on the Wiltshire downs of
Britain, there is a circular ditch that covers 28-1/2 acres, encompassing
even a small village. It was a massive undertaking, built with the most
basic of tools as the trench was dug; the earth, basically hard chalk,
was cut away with primitive spades and then transported on shoulders in
wicker baskets, up the steep sides of the ditch, to be deposited on the
surrounding mound until the bank was some thirty or forty feet above them.
Some estimate that the enterprise must have taken some fifty generations
to complete. Questions and observations such as these have fueled a rich
research tradition in the rhythms shaping the life experiences of differing
peoples of the world. Sorokin and Merton (1937) argue that the only real
determinants of any social time scale are the needs of society. As these
social needs evolved with the increasing complexities of the social order
and with the higher-ordered needs of its social actors, new temporalities
came into existence. This process of social evolution comes very slowly
and new time frameworks are required to even appreciate the change.

PREINDUSTRIAL TIMES

In the Andes, time is often measured by how long it takes to chew a
quid of coca leaf; sometimes the destination is so many cigarettes away.

INDUSTRIAL TIMES

POST-INDUSTRIAL TIMES &
THE CULTURAL CONSEQUENCES OF RAPID SOCIAL CHANGE

It has become a maxim that contemporary societies are experiencing an
accelerating rate of social change. But what, in addition to technological innovation
and the "knowledge explosion," are these changes and how can they
be measured? And are there limits to the amount of change that can be absorbed
by social structure and individuals? These and other intriguing questions
are addressed in James Gleick's Faster: The
Acceleration of Just About Everything.

There is a cognitive component to modernity that features, in part, the difficulty of expressing concepts for which past experiences offer no frame of reference.

CROSS-CULTURAL CASE HISTORIES

ZODIAC TIMES OF CHINA AND JAPAN

It seems almost obligatory for Chinese restaurants to feature their
zodiac on placemats to engage customers while awaiting their meal. So you're
a rabbit--lucky you! And so what if the President is a dog?

RABBIT: 1927, 1939, 1951, 1963, 1975, 1987, 1999
Luckiest of all signs, you are also talented and articulate. Affectionate,
yet shy, you seek peace throughout your life. Marry a Sheep or Boar. Your
opposite is the Cock.

TIGER: 1926, 1938, 1950, 1962, 1974, 1986, 1998
Tiger people are aggressive, courageous, candid and sensitive. Look to
the Horse and Dog for happiness. Beware of the Monkey.

OX: 1925, 1937, 1949, 1961, 1973, 1985, 1997
Bright, patient and inspiring to others. You can be happy by yourself,
yet make an outstanding parent. Marry a Snake or Cock. The Sheep will bring
trouble.

DRAGON: 1928, 1940, 1952, 1964, 1976, 1988, 2000
You are eccentric and your life complex. You have a very passionate nature
and abundant health. Marry a Monkey or Rat late in life. Avoid the Dog.

SNAKE: 1929, 1941, 1953, 1965, 1977, 1989
Wise and intense with a tendency towards physical beauty. Vain and high
tempered. The Boar is your enemy. The Cock or Ox are your best signs.

HORSE: 1918, 1930, 1942, 1954, 1966, 1978, 1990
Popular and attractive to the opposite sex. You are often ostentatious
and impatient. You need people. Marry a Tiger or a Dog early, but never
a Rat.

SHEEP: 1919, 1931, 1943, 1955, 1967, 1979, 1991
Elegant and creative, you are timid and prefer anonymity. You are most
compatible with Boars and Rabbits but never the Ox.

MONKEY: 1920, 1932, 1944, 1956, 1968, 1980, 1992
You are very intelligent and are able to influence people. An enthusiastic
achiever, you are easily discouraged and confused. Avoid Tigers. Seek a
Dragon or a Rat.

COCK: 1921, 1933, 1945, 1957, 1969, 1981, 1993
A pioneer in spirit, you are devoted to work and quest after knowledge.
You are selfish and eccentric. Rabbits are trouble. Snakes and Oxen are
fine.

DOG: 1922, 1934, 1946, 1958, 1970, 1982, 1994
Loyal and honest you work well with others. Generous yet stubborn and often
selfish. Look to the Horse or Tiger. Watch out for Dragons.

BOAR: 1923, 1935, 1947, 1959, 1971, 1983, 1995
Noble and chivalrous. Your friends will be lifelong, yet you are prone
to marital strife. Avoid other Boars. Marry a Rabbit or a Sheep.

The Japanese follow the Chinese cycle but in addition each year
is also named for one of five elements--wood, fire, earth, metal and water,
yielding sixty possible combinations. Few birth years are worse than hinoe
uma, when fire and horse fall upon each other. It is widely believed
that women born in this year are destined to kill their husbands.

Since 1949, the Japanese have celebrated a national holiday called
Coming of Age Day, honoring those who turned twenty during the previous
year. In 1987, some 1.4 million young men and women, all born between Jan.
16, 1966 and Jan. 15, 1967, were the stars of the day. Their numbers, however,
were 22 percent less than the prior and following year. Why? Could it be
that that was a hinoe uma year?