Designer Søren Nielsen

My first Trollbeads were designed with little faces and figures in sterling silver and strung on leather. Their intention was to tell a story and facilitate communication between people. More than 30 years have passed since I began and new Trollbeads keep coming. Trolls, stories, mythology, and other cultures are often my inspiration.

Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery.