Local Player Goes Global

How does a Latin American auto-parts industry challenger become a legitimate multinational leader? By developing a global vision and a long-term strategy aimed at diversifying its client base, expanding its geographic footprint, and mastering emerging process technology.

BCG partnered with the company every step of the way and was instrumental in helping it go global. The effort was supported with simultaneous game-changing acquisitions of several companies nearly the same size, which enabled the company to become the outright industry leader in North America, South America, and Europe.

Achieving a major increase in market share also involved managing cultural challenges (including multiple countries and seven languages) and successfully navigating the auto industry crisis by aggressively cutting costs and maximizing supply chain opportunities. BCG also worked with the client to rethink its long-term strategy, forging new growth avenues for 2020.

Building capabilities was essential to the success of the company’s aggressive global expansion.
The company changed its revenue mix from 100% domestic sales in the 1980s to 88% foreign sales in 2013.

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