Have been doing the #Facebook F8 Dev Conference all day -- Great changes on the way -- Going over Newsfeed working and how they are updating things to make it smoother last hour.

First and foremost you have to know how they choose to display toward the top from your friends. You can view ALL your friends by scrolling down more. Factors to measure what shows up in your newsfeed:

Direct relationship of friends and likes of pages.

Content interaction - comments and likes*

Post activity overall

#tip "Likes" not carrying as much weight -- think cute dog photo vs marriage of friends. Marriage of friends will carry more weight.

They have built-in false news stories detection. That is why you have seen much less of the spam in our newfeed.

As a Publisher - How do you do FaceBook page best practices?

** Use your page insights but here are a few more tips:** Connect with your #Tribe & be a voice! ** Provide Context - Give what people expect if they click on the link.** Here & NOW NEWS vs few days ago

Build for the LONG TERM not for yesterday. No more bait n switch advertising. {showing / displaying one thing but clicks to another}

There is no magic number for how many posts per day. LEARN YOUR OWN PERSONAL AUDIENCE.Ranking: They are looking for the positive signals.

How to balance single post list vs complete page score? Beware of spamming your audience ~ think of watering your plant roots, you can over water it and can cause the roots to rot. Best to always post when you can on a consistent bases with QUALITY content.

Ad's is a separate system that communicates with the main database (your posts/comments) and as such the promoted post might have some lift. One way to gauge is % of unfollows on the business page and the hide all feature. Average is over 4 weeks of less eyeballs on your content.Photo posts with links is negative? Always see what works for your audience...

In closing facebook views friends newsfeed differently than your pages you have or manage.

Friends or your personal newsfeed it's more about the comments or customer sentiment.