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Reply Software

Reply is a cloud-based lead generation, contact management and email automation tool suitable for businesses of any size. The solution can be used for outbound and inbound sales, human resources and recruiting, business development, fundraising and more.

With Reply's finder tool, users can find company and prospect profiles and add them to their prospective list of customers. It allows users to search contacts by various parameters including role, experience, name or company. Users can also add contacts by uploading CSV files or by manual entry and then segment them or blacklist contacts as needed.

Reply’s campaign wizard allows users to define email workflows and send personalized and tailored messages. Users can check the performance of campaigns with metrics like open rate, delivery rate, reply rate, interested and not reachable.

I came in contact with Reply as I was looking for a tool to streamline and optimise my sales outreach. We don't do mass cold mailing, rather research each lead and personalise the emails. And we personalise the follow-ups if they don't respond right away. We personalise them using a template, so we can do mail merge when we send emails (a bit more complex than usual, but it still works). The ideal tool would have the options of a simple CRM, with personalisation lines, a way to send emails and to automate follow-up emails. The reason we chose Reply, and why I'm quite happy with it, because it has all of the features I required + multi-variate testing and most importantly, a great way to do reporting (I love they have a way to qualify the leads as well based on their responses, quite good when you're analysing the results). Customer support is quite responsive and they were quite interested in discussing some probable new features, which I quite like. The pricing is a bit high for a low amount of emails, but as we focus more on qualifying the cold leads, it wasn't an issue on my end. For mass mailers on huge lists, it may be. But again, this isn't a tool for spammers, rather for those that want to do smart outreach. To put some proof in it, we had a 55% average open rate for our cold emails, and a 40% reply rate. Which is quite high for cold campaigns.

Pros

It's easy to setup, easy to use, easy to customise each email and you can get a small preview of how it looks. And the automation part is quite powerful with reporting as well as lead qualification. I liked those parts the most + you can test some variations for every email in the journey. I would say they encompassed all the features for a simple and a complicated users (the most essential, valuable ones, at least)

Cons

It's hard to organise lists, and list management is a bit strange. Pricing is high per number of contacts, although it didn't bother me as we sent it to smaller lists.

July 2016

Mitchell from Hubdoc

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2016

Want to 10x your sales efforts? Use this app!

We started using Reply a few weeks ago and the ROI is obvious. $70 for 1000 contacts and we DOUBLED our monthly sales. The app is fairly intuitive and can be learned quickly. The support team is really responsive for any questions that do arise. It's been an awesome experience so far and we're looking forward to buying more contacts as our sales team scales. However, we haven't had the need to scale yet because Reply allows each member of the team to 10x their efforts!

Pros

Increase your productivity: set your campaign and forget it. Add bulk contacts or add contacts as you need. You can send 10 emails with the effort of sending 1. Does away with manual data entry tasks (a godsend for any sales rep using antiquated CRM software!)

Simple to use. Easy to build campaigns and add contacts to them. Very helpful for sending targeted messaging to prospects.

It just works. Emails look slick and they're completely personalized.

Zapier integrations work really well. For example, you can set a Zap to stop sending emails to a prospect when they 'close' in your CRM, ensuring there is no overlap in communication.

Cons

Just some design/aesthetic things that could use improvement. For example, the ability to archive campaigns or collapse folders. However, they are working on design improvements. The design improvements have no impact on app functionality, it works incredibly well.

Response from Reply of ReplyApp

Replied July 2016

Thank you!

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra

Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

Reply is a great tool with a host of features

Pros

The best thing about Reply is how many features it has. From A/B testing emails to swapping between plain text or linked opt-outs, it has pretty much everything you could ask for. A few of the top features:

-Delivery based on prospect's time zone-A/B testing-Advanced statistics and reporting-Email throttling limits (i.e., sending amounts and time between each email being sent)-Super fast responses from the support team

Cons

Reply can be difficult to get started with. Especially when compared with other sending softwares, the number of features can be overwhelming. I would recommend Reply for anyone who really wants to dive into the world of email marketing, but for newcomers, I would suggest other options.

October 2017

Anonymous

Verified Reviewer

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2017

Game changer for outbound marketing

Pros

TL,DR = 10/10

Huge time saver

Good safeguards in place - the system does a good job at preventing you from having a contact be in multiple campaigns, excludes invalid emails (see below), etc

Awesome customer success team

Value added integrations - the built-in email validation add-on function has saved us a ton of time (note small extra cost at a competitive rate to other validation solutions). Reply integrates well with our CRM too

Flexible to add/delete different email addresses

Roadmap: Product has improved in year we've been using it (example: Outbox report on schedule/# of emails being sent in future)

Cons

Very little dislikes at all.

Maybe some small tweak to the UX or some reports I only look at infrequently....but definitely nothing material.

June 2018

Taras from Approval Studio

Review Source: GetApp

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

June 2018

Cool stuff for cold email outreach

Pros

Easy and intuitive design;No worries about getting to spam lists;It's not ESP - it's just a tool that automates your sales process Great support

Cons

For early stages price pretty high. But it`s shouldn't be Reply`s problem )Sometimes there are prospects in my list with passing variables. Reply stops such campaigns. I wish it stops only those incomplete leads. Because it's not an issue to search them in the whole pack without any filter

July 2016

Jay from Keatext

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2016

Great email productivity tool for outbound sales

This product fits all of my requirements. I've tried many of their competitors and have yet to find an app as well rounded and that has a good UI like Reply.

Pros

Intuitive and responsive UI. Great support. All the features you need for automated email campaigns. Integrations to major CRMs which allows further automation and seamless overview of stats and managing campaign subscriptions based on user input or marketing automation in CRM (ie, prospect downloads an ebook - sequence in Salesforce changes the lead scoring as a result, Reply app can automatically remove them from a sequence). Reply tracking on steroids; they not only remove someone from a drip when they reply but can detect whether the reply is an indication of interest, a request to follow up at a later time, and out of office, a forward to a colleague, etc. Good and easy reporting. A/B testing. Auto-detection of prospect's timezone based on State/Country

Cons

They don't support html for "format" intensive marketing email....pretty much the only thing I'd like to be able to do with Reply that I cannot at the moment.

Response from Reply of ReplyApp

Replied August 2016

Hi Jay,
Great review! Thanks!

December 2017

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2017

Reply has a huge functionality for its money but also number of bugs.

New clients!

Pros

Huge functionality is definitely a plus. You could configure emails at any stage and compare to any companies in a market they offer a lot more for the same value.Also, they have the best support I have ever experienced in SaaS. I wrote to them at 8 am and 10 pm and always reply time was less than 3 minutes, and information that they provided was sufficient.

Cons

Bugs, server outages, website slowness.Reply team add a huge amount of new functions to their app, but they don't test it properly sometimes that creates a number of bugs.Also, their website is slowly sometimes and we faced some database issues when Reply faced a server migration. This is not something that is good on Prod server :(

July 2016

Daniel from Newmind Group Inc

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2016

Great SDR Platform!

We've been looking for a way to improve our pipeline development and needed an automated email platform to help us develop our SDR (Sales Development Resource) strategy. We have a small team of sales representatives and they focus primarily on building and deepening existing relationships, as well as closing open deals. So new relationships are hard for them to create.
Reply has allowed us to keep our team the same size, and build an SDR role, that uses Reply to start new relationships for our sales representatives. Its been an improvement in pipeline without increasing overhead.

Pros

The ability to assume any team members' account to create drips, add people to current campaigns, and view statistics without the need for that member to log in. Second, the platform's ability to recognize when a person is already part of a drip and blocking duplicate sends is great! Third, the Zapier intergrations make using Reply automated and even more valuable.

Cons

Lack of full campaign sharing between team members. Right now we are able to share individual email templates into team/public shared categories. That then requires each team member to build a campaign from scratch, even if its the exact same as another team member.

The crm is a bit lacking in filtering capabilities and segmentation. The most visible filtering option is to filter by upload file name, which is cool, but being able to categorize and group people by custom fields that we create within the platform would be much more valuable and useful.

Response from Reply of ReplyApp

Replied August 2016

Hi Daniel, thanks for the review!

September 2016

João from Whitesmith, Lda

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

September 2016

Awesome service, awesome support

I started using Reply around 4 months ago to manage cold sales emails. It is the main tool I use not only to monitor the whole activity but also to improve our process. The statistics interface is so simple yet so rich in information, that we can easily look at it and understand the bottlenecks of our process and what we need to improve. Moreover it is very easy to use, with a very intuitive interface and a very nice flow. In the rare occasions when I was in trouble using it, the people behind live chat support didn't take more than 10 minutes to answer my questions! Customer support and client success divisions are not worried if you renew your subscription or not, they just want you to succeed, and help you do that!

Pros

Everything is awesome. I especially love their customer support and client success divisions. Great people, always willing to help when we need. Learning curve is perfect!

Cons

Some minor features are still missing, but I'm a very demanding client. For example everytime you upload contacts and some of the contacts are skipped, the app should notify why.

October 2017

Lawrence from MCI

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2017

Reply is one the best tools for marketing I've ever used.

Pros

The software has all the functionality needed to run great outreach campaigns. New features are constantly being added to improve the campaigns and results. The support is absolutely amazing - my questions are answered within 2-3 minutes at most and the support team are extremely knowledgeable. I use the software daily and it really helps me get my job done quicker and easier. 10/10

January 2018

Ryan from Omni Labs, Inc

Company Size: 2-10 employees

Review Source

Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

Great Email CRM and Automation Tool

Pros

This product has helped me 10x my outreach by automating and organizing my email campaigns to go out. Before this tool I was using a clunky excel doc and gmail plugin

Cons

It can be buggy at times but customer service to great to help with this. Don't really have any other cons as the customization is amazing and haven't found anything I need that it can't do.

I've generated a lot of business using this application. It's kind of my software MVP. I've also really enjoyed the customer service - the team here is responsive, kind/patient, and knowledgeable.

Cons

No cons at this time. I might like it if I did not have a limit on how many emails I can send, but that would cost a bit more, so that's more an issue with my own budget than the system - this thing has paid for itself multiple times over., so I really should just allocate more money towards it to increase my limit.

December 2017

Ovanes from Weemss

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2017

Excellent software, amazing support

Pros

The service and the way it works is very good. Support is always lightning fast and very helpful. Maybe the best support I have ever experienced.

Cons

A slightly better user experience and tool tip will make the experience much better. Sometimes it is not very clear how exactly things work. But this has significantly improved recently.

October 2017

Gustavo from Questel

Company Size: 201-500 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2017

I couldn't do my job without it!

Pros

I like how easy it is to use for all my email campaigns. It works great for both cold-email prospecting campaigns and for post-call follow-up reminders. It provides me with a constant flow of leads and produces real results for our sales team. I use the metrics to focus on prospects who are engaging with my emails. I also use the tasks to convert more leads.

Since I just started replyapp.io just a few days ago, I cannot evaluate results from its automated marketing program, although my first test worked great. This review is about their top notch customer service, of which I was in need during my test set-up.
During the set-up of my first campaign, I was unable to open the log-in page after signing in. I was in desperate need for help, since I wanted to get my campaign started right away. After having most of a Friday with no accessibility to the website and no solution, I got in touch directly with the owner, Oleg, who responded immediately. After sending him the source code for the unresponsive web page, he replied with an answer and solution by very early Saturday morning. Although he stated that it would probably be Monday before he might have a solution due to the upcoming weekend, I woke up the next day with an email from Oleg stating that his developer found the error and source of my problem. I was able to access the website right away.
After being a brand new customer for just over a day into my free trial period, I felt like Oleg and his team made me feel like their most important customer. Not every company does this, and I commend replyapp.io for doing so. I will recommend replyapp.io to anyone and look forward to using their system in my recruiting efforts.

August 2016

Gan from Lavoro Services

Company Size: 2-10 employees

Review Source: Capterra

Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

August 2016

Awesome email automation tool

Was easy to adopt this tool and the dashboard was powerful to track and monitor campaigns. With the correct template and steps both open rate and reply rate are high.

Only import excel csv .At times page takes a while to refresh I.e cant display all imported names at one go.

December 2018

Anthony from Independent Sponsor Company

Company Size: 2-10 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

The Best Product and Service Provider I've worked with PERIOD!!!

Exceptional. Their support is the best of any company I've worked with. They really are a partner for my small business.

Pros

It does exactly what I need. Help me get in front of people, consistently.

Cons

I don't have anything negative I could say about their product or service.

December 2017

Shelby from Onion, Inc

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

5 of 5

December 2017

Efficient, email automation at it's best

Pros

The automated follow ups, ability to pause and alter things as needed. Ability to email thousands of emails without the heavy lifting required. Cuts down on prep work and follow ups

Cons

Communicating with support staff can be frustrating when you need additional instructions and they give you the canned email response instead of attempting to understand where you're stuck in a process of something

December 2017

Anonymous

Verified Reviewer

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2017

Super easy to use and helpful!

Pros

Easy set up. Drip. Analytics. Integrations through Zapier with Hubspot. Gmail integration is nice too. Simplicity makes it easy to set everything up quickly.

Cons

Sometimes a little buggy loading screens but overall hard to beat.

June 2018

Zee from The App Solutions

Company Size: 11-50 employees

Review Source: Capterra

Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

June 2018

Perfect for Email Follow-ups

It helps us (both Marketing and Sales departments) to reach our goals and communicate with hot leads who leave a message on our website that they'd like to be contacted by us. Since there are too many leads at times, we can't leave some behind, but personal emails to each one take too much time. Therefore, Reply saves us.

Pros

It's one of the best and easiest tools I've seen/used for follow-up emails that END UP IN THE INBOX (not in Spam, Promotions, or elsewhere) :) Besides the fact that it qualifies as actual email, the usability is on the highest level and therefore it's a very convenient product to use.

Cons

The emails don't allow many formatting options, but if that means that the email goes to my client's or lead's Inbox, I'm okay with plain text emails.

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