Jan Rezab

… bots out there. Like with applications at the beginning, there were good apps and there were bad apps. There will be good bots and there will be bad bots. According to TechCrunch, as many as 10,000 companies are developing chat bots for Facebook Messenger. Business Insider, citing Socialbakers data, showed that social customer care on Facebook…

… promotional posts in their News Feed. As a result, marketers will need to depend more on ad spend in order to promote posts that are product and sales specific. A benefit from this change in algorithm is that brands now have the opportunity to separate their storytelling strategy from their ad spend strategy. My belief is that this will lend…