Content Marketing 102

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Transcript of Content Marketing 102

Building a Content Platform4 StagesTipsFree Tools!Building ListsFind 50+ relevant people to followPush Content 6:1More Advanced Ideas+Next StepsConclusionBuilding ListsCurating ContentPushing ContentSchedule Your Tweets6 Aggregated + 1 RT or HT6 Aggregated +1 Promo No TwitterbotsDon't be a robotBe intriguingBe opinionatedBe controversialHave some fun, but...Don't be an idiotMeasure + Stay OrganizedLists will help keep you organizedWhatever you do, make sure you can quantify it, even if the numbers hurt your feelings.Use tools to avoid distractions.TalkWalkerDeveloping Original ContentPushing Content StrategicallyBuildLearnBased on Jim Harvey's speech structuresEngaging & Building Through Content CurationTracking ProgressCurating ContentSimple AnalyticsExperts in the Field

Competitors+Advocates The Admirable TalkWalker AlertsFeedlyInstapaperBufferSuccess of interest - clicks over RTsSuccess of timeTarget PatternTwitonomyBufferAvoid the Void"Tweeting is basically shouting your opinions into a void. You must engage."It's a two way street- Develop conversations. Chime in. And keep the dialogue going.Tracking Content ImpactMeasureFeedlywith 6 free tools!A/B Test promoMay largely be ignoredThink LeanI like education, entrepreneurship, and pizza. I like to learn about social media and the future of the internet. I co-founded a digital marketing company called InboundBlend where we implement and teach small businesses about digital marketing. Let's brainstorm your digital strategy, for free. Find me on Twitter at @cobeck_About the Author@cobeck_Organize follows into listsTwitonomyTwitter itselfFind & Saverelevant articlesSet AlertsBufferEngage!I will help you learn the process and strategy of content marketing. Let's get started with a FREE overhaul of your marketing strategy.Leave your email or contact me on Twitter @cobeck_InstapaperTwitter Advanced Search