Bath and shower is a mature area within beauty and personal care and intense competition further limits the growth potential in the forecast period. Although key competitors frequently offer small innovations and incremental changes in their products, due to intense competition unit prices are hardly increased. There have been improved products such as moisturising shower gels and body scrubs, but Finns are reluctant to pay extra for special features. The competitive situation and the fact that...

Euromonitor International's Bath and Shower in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Bath and Shower market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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BATH AND SHOWER IN FINLAND

Euromonitor International

May 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Maturity Will Limit Growth of Bath and Shower Products

Intimate Hygiene Will See Best Growth Rates As Sales Are Still at A Low Level

Scrubs, Exfoliation, Moisturising and New Ingredients Key To Maintaining/increasing Value