LOSE YOUR FOCUS AND SOME OF LIFE'S FINEST OPPORTUNITIES CAN PASS YOU BY.

This hard-earned lesson drove the creation of our PermaFocus® binocular series. Simply raise them to your eyes and catch the action instantly with stunning clarity - no adjustments necessary. Their unique focus-free feature keeps them dialed in for instantaneous viewing at virtually any distance. They're perfect for sporting events, nature observation and winter days when gloves would hinder the use of standard-focus binoculars. Precision-crafted fully coated optics offer bright, crisp images. Magnify life instantly with our PermaFocus® series.