The 4-Hour Chef is Live!

I’ve been keeping things under wraps, but there is one big surprise. For the last 5 years, the most frequent request from blog readers has been a guide to mental performance. In other words, answering the question: how do you deconstruct and learn any skill?

Well, I’ve been listening all along, and that book is here!

Here’s the complete title: The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life. Intended to be “the cookbook for people who don’t buy cookbooks,” The 4-Hour Chef will use food as a vehicle to teach the art and science of meta-learning–the skill of learning skills. Whether you want to learn a new instrument or a new sport (or anything in between), you’ll have a field-tested and research-backed blueprint. In addition to insight from world-class chefs, we’ll have an unreal cast of characters helping you to multiply your learning potential.

For a limited time, to celebrate the announcement, you can pre-order The 4-Hour Chef for 50-80% off. Instead of $30 for print, you can reserve a copy for $15. Instead of $22 for Kindle, you can get it for $5.99.

You can cancel anytime up to ship date, so there is no downside, only locked-in savings.

Sidenote…

Why might you buy the physical book, even in addition to the Kindle? Three reasons:

1) It will be gorgeous, a wonderful tactile experience, and truly unlike any cookbook you’ve ever seen.

2) I’ll be thinking up bonuses for people who buy the print edition early.

3) It would really help me out. Inexplicably, The New York Times excludes all advice/how-to books from their e-book bestseller list, so only the print edition counts towards the bestseller list. Silly, but there you have it!

A Christmas Countdown Experiment: The 4-Hour Chef Teaser

Next, I present to you the first Kindle Fire book teaser and app!

100% free and titled “A Christmas Countdown Experiment: The 4-Hour Chef Teaser,” it includes a seven-day Christmas countdown advent calendar, with unusual tips that allow you to enjoy wine, cookies, and all the other holiday vices… while losing fat.

From strategic yo-yo dieting and tequila hot chocolate, to exploding cows and tattoos, it’s full of surprises. Here’s are a few screenshots and the introduction video, followed by the download link…

Main menu – just tap any food for the recipe and much more.

I love advent calendars! Tap any day for your prescription or reward.

Download The 4-Hour Chef Teaser here. Please note! This version is limited to Kindle Fire at the moment, but the iPad (iOS) and general Android versions are almost done. They’ll be coming along shortly, and I’ll keep you posted.

But… why not get yourself a free Kindle Fire? That’s next.

50 Free Kindle Fire Devices

If you don’t yet have a Kindle Fire and would one for free, I’m giving away 50 of them. This is a thank you for providing so much helpful feedback over the last six months.

Here’s how to get one:

1) Just spread the word in the next 48 hours! Send people to this blog post or The 4-Hour Chef page on Amazon. Here are some ideas: Facebook like, Facebook sharing, retweets, Twitter, e-mail, e-mail signature, street miming. The last one doesn’t scale as well as the others.

2) By 11am PST this Thursday (Dec. 1), leave a comment on this post telling me what you did. If possible, quantify the impact (clicks, page views, etc.), and be sure to follow these two rules, which are required for your entry to be valid:

– In the first line, tell me what you’d most like to learn in The 4-Hour Chef.

– Keep the entire comment to 200 words or fewer, so use bullets!

We’ll consider the first 300 submissions, and a few judges and I will choose the 50 we think did the best job (subjective, I know). Then we ship them off! Void where prohibited, Martians under 21 not allowed, etc., etc. Winners will be announced next week.

Happy holidays!

Much more to come…

Related and Recommended

The Tim Ferriss Showis one of the most popular podcasts in the world with over 500 million downloads. It has been selected for "Best of Apple Podcasts" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it's been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.

Comment Rules: Remember what Fonzie was like? Cool. That’s how we’re gonna
be — cool. Critical is fine, but if you’re rude, we’ll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration.)

Overall, I’d like to learn how to learn. Different ways of learning as I myself want to try and learn as much as I can! Food is a nice start of learning but if I can apply those to everything else, that will make the book and everything about it that much sweeter.

I pre-ordered the kindle version and the hardcover book as well as tweeted it to my 1,000 or so Twitter followers!

Without the new book or app in hand, I am hesitant to promote something heavily. That being said, I have enjoyed both the Four Hour Work Week and the Four Hour Body, as well as your Twitter-feed. To that end, I tweeted about the book and app to my 1,100+ followers and oosted it to for my 888 Facebook friends, and send a few personal emails to people I thought might be interested (and could benefit) from the book. I cannot quantify the amplitude of my FB & Twitter posts (Klout doesn’t even do that accurately), but can report back with a direct conversion rate of personal emails. I’d say this type of personalized viral marketing will do you better than all the Tweets in the world.

I’d love to add to my catalog of Slow Carb recipes. Also any specific recommendations for High value low cost wines :).

I’ve retweeted and liked this post on facebook, but the bigger impact will be word of mouth with my friends and family. I lost 25 pounds this past year, put on 15 pounds of muscle, and gone from no running to 5k without injury following the advice in 4 hour body. Everybody I know notices and I tell them its from what i’ve learned in your book.

Thanks Tim. And I can’t wait for the four hour chef. Pre-ordering now.

What I’d like to learn most from the 4 Hour Chef is what you have to say about sous-vide. The technique interests me, and I’d like to learn more about it, but haven’t attempted to yet.

I shared the teaser, linked to the amazon page, and linked to this post on Facebook, Twitter and G+. I also sent out a few personal emails to a highly targeted group of friends and family that I believe would be interested.

I don’t know how to quantify what I did, but Klout tells me I have a score of 49 if that means anything? (I’m new to this social media/tracking thing).

I have thoroughly enjoyed your two past works of art. Twelve months ago, I went on medicine which caused me to gain go from 185lbs to 230lbs. At the time, I was 24 serving in the US Military and never had any issue with my weight. I talked my dad into working through the Four Hour Body with me and implementing the techniques in a Fitness Competition to see who could lose 15lbs first, with a steak dinner on the line. Over the course of the next three months I lost 35lbs of fat and gained muscle. Since then I have kept the weight off with the practical and dense advice in the Four Hour Body. Your book convinced my dad to do morning protein shakes within 30 minutes of waking up and start using kettlebells. He’s 63 and I thought I was going to have to get an MD to get him to take that advice. You may be re-inventing wheels, but you always do things better than they have been done before because you approach subjects as a blank slate. As you keep to your principles, I will continue to share your ideas and books in my conversations. The topic I most look forward to reading about in your new book, the Four Hour Chef is optimal windows for eating to lose weight. I have always known that it is best to eat 5 meals per day, but I never realized the importance of eating protein within 30 minutes of waking up to improve alertness and boost metabolism. I also would like to know optimal times for consuming milk and how much to consume based on fitness goals. I wonder what nursing homes would look like if they started giving their patients chocolate protein shakes for breakfast. You rock, Tim Ferriss!

From the 4-Hour Chef, I’d most like to learn how to create lean meals, quickly, during a busy work week. That’s the result though, so I guess I’d really like to learn how to shop better, and understand ingredients that go into it all, since that’s really where it starts.

And, I shared it on twitter, with a direct link to amazon! (because let’s be honest, if I directed them here, it might decrease my chances of winning…).

I’d love to learn how to be able to focus any time on anything. Also the most effective way to apply for grants/fill out boring forms, and how to monitor all personal health info and then graph it day by day (sleep patterns, stuff eaten, concentration levels throughout day, etc.) without having to write all the info down.

Shared:

– Shared on own facebook wall: “A book that uses cooking to teach people how to break down any difficult looking task in life. A great example of the life hacking way of mind: Anything is doable if you break it down into enough pieces”

– Facebook “liked” it

– Posted it on the LifeHacker facebook page with same message as above

– Posted it on The Cooking Channel facebook page with same message as above.

– Told a friend about it

And I’ve never done anything like that before. Your books and ideas are just that good, and I like to share your ideas with my clients as I am an ADHD Coach (so my job predominantly consists of helping people think of clever ways to do things they couldn’t do before).

I’m currently a international student in Canada, and one of the major problems I face everyday is what type of food to cook. Our on campus food is dominated by fast food and lacks real fresh food. I’m looking to use your new book to explore a way to eat a diverse and healthy food at the same time. Learning new skills is something that strikes a chord with me and I think cooking is something that I’ll see benefits in for many years to come.

– It’s easy to just click share. I live in a residence on campus. By sharing your new book with my fellow residents and friends during our house meeting I believe that I can target the student market, a part of the market that could really use help with cooking.

– Of course, I have also shared the idea within my ‘community’ on Twitter, Facebook and my personal blog to target more people who might be interested.

Pre-ordered the book! I’ll spread the word the same way I did with your other books: social networks (Twitter, Facebook, Google+) and by word-of-mouth.

My experience is that more of my friends were willing to buy your books when I could show them how excited I was to read and implement the lessons. One friend bought 3 copies for him and his family based solely on my recommendation and a quick peek inside.

So, I have no hard numbers to report, but anecdotally my word-of-mouth salesmanship will have a greater impact than anything I could post online.

Ok. I figured it out – I went to the app store and typed in the exact title, “A Christmas Countdown Experiment: The 4-Hour Chef Teaser” It pops up, you purchase, then click “install”. It’s downloading now. Can’t wait to check it out.

I would like to learn how to maintain a certain skill level once you have achieve it without practicing it 24/7. For e.g. How do I keep up with my swimming skills that I picked up by practicing 2 hours a day for last 6 weeks.

Dear Tim – I would love a free Kindle Fire, as I’m currently between jobs, i.e., unemployed. I added a post to my blog, http://www.alicebcreative.blogspot.com, recommending people buy your book, and giving them a link to Amazon. I look forward to learning cooking tips, as I’d like to do more home cooking to improve my health. (I have pulled out my juicer and started using it, so at least I’m getting some antioxidants that way.)

I did the normal Facebook and Twitter post but I am also on my way to the store to purchase supplies to make a tshirt to advertising the new book and maybe the old knew too (love them all, the random podcast isn’t bad either). I plan on wearing it for the next week or so when I’m out. Whatever it takes to win. I have to got the super market later this week too so perfect opportunity. Not better way to get people excited about cooking when your shopping for food.

I would like to learn gluten-free recipes that are quick, tasty and healthy from the 4-Hour Chef. I had a host of problems when I was growing up and only found comfort when I was older and experimented with ruling out gluten in my diet. It is amazing how one’s diet – sometimes very specific diet – has such a dramatic effect on a person’s optimal physical and mental state. Can’t wait to read 4HC. My copy is already on pre-order.

I hit the “I like it!” button on my Stumble! bar and attached several appropriate keywords. I hope that will generate some traffic to this blog post.

I hope to learn as much information from this book as I did from your last 2. I have posted your link on my facebook wall; also posted reviews of the other books there when I was finished reading them as well. I know a few of my friends that have picked up one or both of your books as well.

Now, I do have to point out, this Thursday is December 1, 2011. Thursday December 3 last happened in 2009 and wont happen again until 2015; so either your contest is officially over or hasn’t begun yet.

I’m a good cook already, but I’m hoping to learn a bunch of hacks for learning other skills rapidly. Loved the style of 4-hour Body and 4-hour Workweek, so this should be awesome!

I’ve added the book to my Amazon Wish List and shared on Facebook, Twitter, and Google Plus.

In addition, I’m taking a quantitative approach, having created a custom bit.ly link to measure the impact of my sharing of the link: http://bit.ly/fourhourchef+. I’m responsible for over 1% of the bit.ly aggregated traffic to the page so far. 🙂

– As a student and marathon runner, my running team and I face the constant battle of putting the right food in our bodies, as well as making sure we have enough energy for a day of school after our early morning runs.

– I’d love to use your new book to supplement our current meals, which are REALLY getting repetitive. A little wisdom from the book sprinkled in won’t hurt, either.

Target. Not just mass sharing.

– My approach isn’t just mass sharing with the people who follow me on different social sites, but in addition sharing with my marathon team the values I’ve received from your past two books.

– While I can’t sell friends and runners on your new book, because I’ve yet to consume it, I believe sharing what I learned from your past books with a targeted group, is a unique and powerful way to share.

I want to learn how to simplify healthy cooking and teach my Mum how to use the 4-Hour method. She has tried a lot of different diets and fads but I believe the 4-Hour Chef and 4-Hour Body will be something she sticks with and will lead her to a healthy lifestyle.

We are going to buy her a Kindle Fire for Christmas and I saw this post and I took it’s as a sign! I think you are amazing! I appreciate everything you are doing for people.

I shared this on my Facebook and I have sent out emails to my friends.

Straight to FB, twitter, email list serves, and just to be sure I covered all my bases, bat-signal and flyer drop (just kidding on the last two)

As for what I’d like to learn, basically how to be more efficient. Lots of recipes (and cooking shows, for that matter) claim to show you how to make something in thirty minutes or less, but none of them take into account the prep time, the mis en place. Plus, I’d also like to learn how to substitute ingredients—not everybody can afford white truffles and foie gras for a simple Tuesday dinner.

Good luck with the book! I’m gonna get a kindle version for myself and a hardcover for my sister (who doesn’t yet have a tablet…hint hint!)

Specifically, I’d like to learn languages quickly (which I know you’ve written about before). But, more broadly, the bombardment of modern media has worn on my attention span, so I’d really like to hone my ability to focus on the task at hand.

For getting the word out, I posted it on Facebook and changed the subheading to the “Here’s the complete title,” paragraph.

I also tweeted it and put it as my gmail status message. I’ll get back to you about the miming.

I wrote a blog post about the book. I am not clear at this point if The 4 Hour Chef cooks for 4 hours per day, week, month or year, so I asked my readers. My blog has had over 1200 views in the last year, probably 100 of those were me, so I may not get an answer from my readers. To increase my likelihood of getting an answer ( and maybe also a Kindle Fire with the new book) I put the question to the general public on Google Plus – a number last pegged at 40 million and growing, to my friends on Facebook (509 as of 11/29/11) and my followers on Twitter (97 as of 11/29/11.) Best of luck with the new book, I am looking forward to it.

Thanks Tim, can’t wait for the chapters on learning anything, I’m working to find patience and to maintain my car! Posted this on Facebook and sent it to a few friends and family members who have similar interests.

I blogged about it on my Make Money Online website, just click my name to see the post. Also, I am sending a large Stumbleupon campaign of 100 visits per day to that post for the next full week. I figure 35 bucks or so is not so bad to promote this. It’s win/win!

I just shared your link on my FB page.The amount of people that see it wont set the world alight but it may lead a few people to the path of enlightenment.

Having read the 4-hour body and the 4-hour workweek, I would like this book to do what the previous offerings did, which was to teach me some new concepts and ideas but more important, I would like the book to challenge what I believe to be correct and incorrect with regard to a wide range of topics such as the fastest way to learn.

Also I may be one of a few people in Ireland spreading the word.

It is said that 50% of what we believe to be true is wrong, the difficulty being determining which 50% it is. Hopefully this book can help me determine some of that 50%, LOL.

Tim, I would like to learn how to select various cuts of meat and a lot more about wine, as well how to make sauces, mine are TERRIBLE.

I didn’t post this to my 200000 twitter followers, or my 5000 facebook fans. Sadly, I don’t any of these, I don’t even have a twitter account. I’m no a social media superstar, that’s for sure. What I am is a sleep deprived 2nd year medical student.

So you’re asking yourself – what did this over worked, under slept student do? I’m the diet/exercise guy at my school. So I stood up in the cafeteria today and I yelled: (WHICH IS LIKE TWITTERING IN ALL CAPS)

“If anyone wants to get their diet and exercise regime in check this holiday season come see me.”

About 20 out of the 120 future physicians did, I talked about how I used the 4HB to go from a weak 180# to a strong 197#, how I cut body fat, and how your new book is coming out and that they could order BOTH books with amazon.

I’d love to show others that you don’t have to be a chef to enjoy healthy options. I’d like to learn how to utilize quick easy fun and practical food options; something I can make on a Sunday and will last me mostly through the week. MOST importantly, I’d like to drop these last 10 lbs and maintain my health.I’ve been following you since the Four Hour Workweek which has helped me with my nightlife promotion/marketing company.

My Entry

-Wrote your book titles on 25 $1 dollar bills and used them at various locations. (Starbux, Panera, Chitpotle etc. I have pictures of this haha)

– Mentioned your books/blog to friends and family via email.

– Tweeted to 1200 followers

– Post on Facebook (2000 friends)

– Added your amazon books tinyurl to party fliers which will be handed out this week.

I would love to learn about how different nutrients affect each other, which combinations are good, which are bad. Meat + Vitamin C rich foods -> good for iron absorption kinda things. I don’t eat much and would like to get most out of it 🙂

– tweeting about this now

– sharing it with the EuropeForCharity facebook account, because crafty & awesome European artists/housewives/entrepreneurs are always eager to learn more 😉

– sharing it on the forums I hang out

Don’t consider me for the Kindle Fire though. I want to buy the touch e-ink screen version next year.

Hello Tim, I was wondering where you posted the list of the people who won the Kindle Fire. I really would like to know if I’m on the list (probably I’m not, but it doesn’t hurt to ask right?) It’ll be a very nice Christmas present. I really want to start reading my books without having to carry so many around……

I’d like to learn basic flavor/texture/food group concepts to improve creativity in the kitchen and depend less on measurements and precise ingredient lists and cook more by “what goes with what” skills and knowledge.

I just gave you the banner slot on my muse. This website gets 10K page views a day. Search Google for retro nintendo games.

FHWW has changed my life and life view. Looking forward to the new book!

1. Want to learn the best ways to learn new things, so I can pass that on to my kids. I think it will greatly benefit them as they grow up. Oh and some great cooking recipes too!

I pre-booked it, so stoked that it’s coming out! I shared it on Facebook to my 700+ friends and also on Twitter (@axiomseekr). I would like this time to take your teachings and give the best of them to my kiddos. My daughter is about to be 16 and my son 12. I think it would be great for them to learn in the most effective ways all that life has to offer.

I would like to learn to make apple crumble from the 4 hour chef – My mum makes it amazingly, and I’d love to prove I’ve actually learnt something useful at university this year by learning to make it as well as her!

– tweeted it to 31 followers (I’m new to twitter!)

– facebook “liked” it to 1050 friends, then posted a second time

– told my mum about it on the phone (she loves cooking)

– added to email signature. Only sent 4 emails, but will keep it there all week.

– Stumbled it

– Added a homemade sign to my window. With a school close by, having 300 parents and children walking past twice a day. If assuming 1 parent walks to and from school with their kid, and the sign is up for 3 days, then 2trips x 300parents x 3days = 1800 views (photo of my beautiful sign here. note – taken inside as its raining, I’ve now turned it facing out. – http://imageshack.us/photo/my-images/9/dsc00401wx.jpg/)

So in total, 31 + 1 + 1050 + 1050 + 4 + 1800 = 3,936 views, not counting the millions stumbling it can bring 🙂 All for you Tim!

In the 4-Hour Chef, I’d like to learn different cooking methods of indigenous tribes. For example, these tribes cook primarily with the fire and the sun, and have had thousands of years to perfect their recipes.

In the 4-Hour Chef, I’d like to learn strategies for dealing with my love of bad food. How can I eat crap occasionally enough to keep me from being bad all the time?

I’ve posted the link via Facebook, and via LinkedIn (about 1000 connections with the overlap), with the question “Is marketing viral when you ask your tribe to help spread the word with offers of shiny Kindle Fire goodness?”

On a side note, I’m a happy owner of both of your books, and am particularly fond of the T-bar I use twice a week.

I want to learn things I don’t already know. Similar to how the 4HB taught me a lot about eating the right kinds of food (I already knew how to eat), I want the 4HC to teach me how to cook those foods better so they taste better and take less time.

To let people know about this new book, I made the declaration of being a Tim Ferriss fan boy after seeing in impact of the 4 Hour Body in my thinking and doing. http://bit.ly/vNKAzJ

Hey Tim – I’m excited to read that you’ll be covering your infamous deconstructing techniques. I’ve posted this on my Twitter (7,800 followers) and I’ll include it in my newsletter on Friday (5,000 subscribers). As someone who run’s the UK’s most popular cycling blog I know they’ll be plenty of interested people in the cooking guide and also your four hour body book. Can’t wait for the new book which I’ve pre-ordered the print copy of. I’m interested in the 10 month lead time – perhaps a gentle push on yourself to get this huge project done?

From the book I hope to learn the best approach to learning foreign languages. I’m studying Elfish so I can get the Elves to cook for me like they do for Santa, and apply what I learned in 4HBody so I can look like Jesus 🙂

Seriously though, I’ve worked hard to apply things I learned in the 4HWW, like the Pareto Principle (80/20), in my business and look forward to applying the knowledge / learning tools of the new book so I can better focus on my key clients.

– Just posted on FB and tweeted to all of my minions.

Once again they will soon hear of what I like about Tim’s approach to business, food and lifestyle. I’ve enjoyed the pre-order perks in the past, and I’m sure my family will end up with copies of the new book.

While my weekend/party cooking skills are good, I really hope to gain some skills as well as inspiration for my daily cooking – with hopefully the side-effect of speed-upscaling other performances too.

You have a great number of disciples in US, so I tweeted about the new book in Norwegian to my Norwegian followers, as one step to improve recognition here. I hope the term “4 timers” will be as known here as in US within a few years. At least we can hope for some translated books. Actually, the 4hours workweek has been adapted by many (to their employers frustration), but we are many that will benefit from the 4 hour body. 🙂

I am not going to paste the link at my web http://www.effectivetravelling.com/ because there is nobody who will read it. I have no readers yet, but ask me in few months:) I will work on that.

Anyway I just gave your link at my Facebook (390+ friends) and I think many of them are your supporters. Actually I am your big supporter for few years now:) My friends are making fun of me because of my love of your work:) You changed my life man and now I can see people are commenting my Facebook status with your book. Nice. If you ever come to Brno – Czech Republic, let me know;)

– In the 4HWW I learned how to minimize professional time consuming elements and to use (online) tools to let others do the work for you (buying my own time back).

– In 4HC I like to see that work for my ambitions, like learning to dive, play piano, build cocktails and of course not wasting any valuable time cooking meals. Efficiency to get the most fun out of life.

– Again, an amazing way to promote your book. And see how people run for a ” little” incentive.

– Of course I am more than happy to evangelize. I am putting all the stuff from 4HWW into practice as we speak and result should be visible this winter. (I promise to share them as soon as they are in)

– After being inspired I at least gave the book to three of my best friends. To be honest 4HB wasn’t that much my cup of tea, I hope your understand 🙂

Just finished 4 Hour Work Week after tearing through 4 Hour Body first – glad I stopped by to check out some of the resources here while doing the book exercises – consider the print edition pre-ordered!

– I’m actually quite experienced in the kitchen and love cooking. What I’m looking for are new and interesting ways to enjoy the same slow-carbs I eat everyday while still maximizing efficiency through your no B.S. terms and awesome factoids.

– I pre-ordered and told everyone else I pre-ordered. I’ve been evangelizing your first two books after being a massive skeptic, and my social networks and several forum communities are well aware of my past cynicism turned fascination.

Love to cook but don’t really have the time, poor college student. No loans and work to ply for school so don’t have a lot of cooking resources. 4 Hour Body has been great for me so figure this should help too. Anything to take some of the stress off.

-Posted on my Facebook wall, >300 Friends and on a couple Facebook account I manage including MyBeerBlog.com

Hey Tim! My husband and I are so excited for the new book. We want to really become smashing cooks. I also want to become a great amateur photographer. I’ve posted to Twitter where I have 64 followers (but I hashtagged, so I’m hoping it reaches more people). I also posted to Facebook where I’ve got about 900 friends. I’m adding it to my signature line in my email and then I’m thinking that if I DO win a Kindle Fire, I would totally be willing to wear an ad on my back at a 5k in Santa Monica in two weeks. There are normally about 2000 health conscious runners there and if they don’t know about you yet, they SHOULD. Cheers!!

– Eating/Cooking healthily while on the road (without a proper kitchen.)

– Food to eat to boost the immune system

– Meals to cook with your vegetarian girlfriend while being a whole-hearted carnivore

– Preparing the best food for a child

– Healthy desserts of course

– A comparison in price and calories between each meal in the book and it’s equivalent vs. eating out.

I posted on Twitter (tagged you buddy!), FB, and sent a link in my newsletter. Between those mediums, that’s roughly under 3,000 more hits! Not as many as some, but an honest number! And, I’ve already pre-ordered the book!

1. First thing I did was forward the video to my friend and a successful lifestyle designer who runs an amazing food tour and cooking class business, Delicious Istanbul.

She’s also a fan of Tim’s, so I suspect mentions of the book are bound to crop up in her blog posts in the coming months. 🙂

2. Needless to say, I tweeted about the new book to my 300+ followers:

“Very much looking forward to #reading@tferriss’ 4-Hour Chef: a book about #learning as much as about cooking: ”

3. As an avid cook, I spend many evenings in the kitchen. The book’s idea of meta-learning inspired me to reflect on how learning to cook translates to learning other skills.

Result: I’m now writing a blog post (referencing Tim’s book, of course) on how the skills I learned in the kitchen helped me, a die-hard theorist, master the practical aspects of my new career in animal behaviour modification.

4. And, of course, I preordered the book! 🙂

P.S. Wine chopping rocks! Tried it tonight on a nearly-undrinkable bottle of red. The improvement was drastic! Can’t wait to try out all the other hacks, tricks & techniques.

Sent a mass group text message to 328 people regarding the book. It ensued ridiculous comments like, “sell out” and “don’t text me ads ever again,” might have gotten blocked by a few but it was worth it. Facebook, twitter, email, meh. You won’t find better impressions than text.

I have started a 4 Hour Chef fan page on Facebook (http://www.facebook.com/groups/267699193277663), Liked and linked to this article, and linked to Tim’s preview program for the Kindle Fire. I’ll update my total impact by numbers on the 3rd!

I would most like to learn how to efficiently improve my ability to play pretty much any instrument, and thus become a much stronger musician and multi-instrumentalist. In addition, I would love to learn how to make better tasting and healthier food, especially being in college, proper nutrition helps a lot in not getting ill and sleeping well.

How to eat for flatter abs if I want to look extra cute on a particular day.

Also:

Meals to cure ailments, like after-workout soreness or fend off a cold.

I have been eating Paleo for a year, so I don’t want basics. But little hacks on the basics like the nuts/coconut-added-to-mashed-cauliflower thing you mentioned is great.

I’m concerned about using plastics to cook with a sous-vide. Is there an alternative, like silicone, that’s more likely to be safe?

How to drink without a hangover – Paleo’s killed my alcohol tolerance, even with ample water and a b-vit.

How to get the nutrients you mention in the 4HB without supplements, where applicable (like, meal ideas using your tips)

My niche is gardening, so doubt my followers will be interested till the book’s out and I can show examples of how gardeners can use this stuff (I did a 4HWW post about hacking your gardening Tim Ferriss-style!), but I did personally email every friend I know who is interested in either cooking or a hot body to show them the teaser and say I pre-ordered! My cousin bought a copy so far.

– I just recommended this on Facebook to about 370 friends with a personalized description stating how i’ve enjoyed your previous works and am looking forward to this one.

For simplicity and cost considerations, I’m really interested in simple groceries lists that can be used for a lot things. As as single guy, I can’t have a pantry full of ingredients I’ll only use once.

I’m psyched about this! Tim, I can’t wait to see the mental process behind how you’ve become a master at so many things. Not just to master my current pursuits but to ignite my curiosity and confidence in new endeavours.

I posted to facebook for my 887 friends to see

Told my girlfriend (who is a well-known chef at a top-3 catering restaurant in town)

Passed on the link to all the entrepreneurs I know via email and also the 447 in an entrepreneurial Facebook group (Most of whom basically live their lives by 4HWW anyway)

Tim, the number one thing I would like to get out of the 4HrChef is to learn how to learn all the things that I am interested in, in the most efficient manner. I have taught myself a myriad of different skills over the years. I am self starter and go getter for sure and now have a career filming, editing, animating and more which I learned by asking lots of questions, being a sponge and lots of time “doing.” There are many skills I have just decided to let others do but which I regret I have not learned. It seems like I can’t possibly live long enough to get my hands into all the avenues of interest that I have. Looking forward to having your new book help.

I have tweeted the link and posted it to my Facebook. I hope it takes off like a rocket ship and can’t wait to dig in! (162 words plus one smiley face 🙂

With so many diet and cook books out there, it will be a breath of fresh air to have one that is simple, applicable and straight to the point. In addition, few things are more powerful than “lessons behind the lessons;” that is, using a model (in this case cooking) to teach other valuable life skills. This is the sign of a true teacher, not just an instructor.