Soft Staging

Soft Staging

What is Soft Staging vs Traditional Home Staging?

Soft staging has the same concept as traditional home staging but without the furniture. We bring in artwork and accessories that compliment the home to make it feel warmer and more inviting. There are many benefits to soft staging, like helping a property stand out from the competition, and it is especially helpful for empty homes on the market.

Staged homes have a better track record of selling faster and for more money than empty homes, but while the investment in it definitely comes back to you when you sell the home, the investment traditional home staging requires is not readily available to every home seller. In those cases, soft staging can be an excellent alternative.

How can soft staging help you sell your home?

The most powerful part of home staging and soft staging alike is the effect staging has on potential home buyers. Staging makes a listing feel more like home rather than just an empty house. It may seem unnecessary from the outside ─ after all, the décor won’t be there when the buyer actually moves in ─ but the truth is, buying a house is a very emotional process.

Small details like towels in the bathroom and an open cookbook on the kitchen counter help buyers imagine themselves living there. These decorative additions may seem simple, but they have a big impact on a home buyer’s psychology. A home with at least some touches of décor is more attractive than one without them.

It is especially helpful in a home that doesn’t have many upgraded features, or in brand new homes where the kitchens and bathrooms can sometimes look too sterile. While cleanliness is extremely important, soft staging takes the hard edge off of a sterile-looking kitchen or bathroom. Warming it up with some decor makes it look more approachable and natural.

One of the biggest downsides to an empty home is the lack of structure for each space. For many buyers, imagining how to use each spare bedroom or an awkward loft space can be overwhelming. Staging these areas - even with just a few of the right accessories - can help fill in the blanks. You don’t want potential buyers getting caught up in confusion. By answering these questions before they even ask them, they will be able to focus on the positives of the home.

How can MHM Professional Staging help you?

In addition to traditional home staging services, Megan Morris and her team offer soft staging services for every housing market and home size. We have a warehouse of décor to suit a variety of home styles. Our years of experience as home stagers have taught us exactly how to speak to a buyer’s psychology through design and we use that to help you get it sold faster.

Not located near our office in Orlando, Florida? No problem. We can still help with virtual staging services.

Get in touch with us today to find out how we can help put together a personalized strategy for you.