Sports Marketing and Entertainment

To celebrate the historic podium sweep for Team USA™ at the Sochi 2014 Olympic Winter Games in the first-ever Olympic freestyle skiing slopestyle competition, Kellogg’s® announced today that the medal winners will be featured on special-edition boxes of Kellogg’s Corn Flakes®. Freeskiers Joss Christensen, Gus Kenworthy and Nick Goepper will be pictured on the limited-edition box, after finishing in first, second and third respectively.

“After Joss, Gus and Nick’s remarkable performance in the first-ever freestyle skiing slopestyle competition, it’s evident that their great starts in the sport have truly led to great things,” said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg’sU.S. Morning Foods. “We’re excited to continue our time-honored tradition of celebrating America’s Olympic champions on Kellogg’s cereal boxes by bringing their historic image to the breakfast table.”

“I’m so thrilled that I was able to go out there and win the first-ever gold medal in Olympic men’s freeskiing slopestyle,” said Christensen. “Kellogg’s has helped me start off my day since I was a kid, so it’s awesome to be featured on the box of one of my favorite cereals. I definitely wouldn’t have gotten to such an amazing finish without lots of great starts.”

“Being up there on the medal podium along with Joss and Nick was an unbelievable feeling – we’re all excited to be representing our country and our sport at the Sochi Games,” said Kenworthy. “Our Kellogg’s box is a great reminder of how our great starts together helped us reach our full potential. The fact that we were able to achieve this in the first slopestyle competition at the Games makes it even better.”

“This is a huge moment for Team USA,” said Goepper. “To be featured on a Corn Flakesbox with my teammates is just amazing – it’s something you dream about as a kid at the breakfast table.”

With only 1,000 featured boxes being produced, this collectible item will be available beginning Feb. 24 for a limited time, for members of the Kellogg’s Family Rewards program exclusively. Fans can visit KelloggsFamilyRewards.com for information about how to become a member and redeem Kellogg’s product codes for their very own collectible box while supplies last.