Social networking giant Twitter encourages use of their website for both individuals and businesses. While both entities use the same type of account, Twitter offers a number of tools and resources that make the website very business-friendly. These tools illustrate how Twitter encourages businesses and organizations to use their website. Using them wisely helps your organization get the most out of Twitter.

Twitter for Small Business

"Twitter for Small Business" is a PDF guide put together by Twitter to help small businesses get the most of Twitter. The guide uses a business-centered context to explain how and why to use Twitter. The guide covers creating your profile and growing your audience, also giving advice on how to best use your account to engage your audience and gain favor in the Twitterverse.

Resources

Twitter offers a number of resources to help your business grow its Twitter presence. These tools, designed for use on your organization's website, link visitors back to your Twitter account in various ways. The Follow button enables website visitors to follow your company's Twitter account directly from your website. Similarly, the Tweet button lets website visitors share your website on their own Twitter account. Twitter also offers a number of widgets to help spread your tweets on other websites like Facebook and Blogger.

Case Studies

Twitter provides case studies to help your business figure out how to best use Twitter. These case studies offer in-depth information on how various organizations found success on Twitter, allowing you to learn from their experiences. Case studies available cover a wide range of businesses to show how the website helps companies who may have very different goals. As of the time of publication, Twitter holds case studies for 46 companies, including American Red Cross, GNC, the L.A. Galaxy soccer team, Microsoft, Paramount Pictures and the United States Chamber of Commerce.

Promoted Content

Through promoted accounts and tweets, Twitter helps your organization reach new people. When you sign up to promote your account, Twitter tries to find new people who would like your business based on the interests of your current followers. When the website finds somebody, your business' profile is added to the "People to Follow" section of their Twitter home page. For promoted tweets, Twitter keeps track of your company's tweets and automatically promotes the most popular ones, sharing them in relevant Twitter search results, on Twitter user homepages and other areas of the website. With promoted content, you only pay when a user clicks your promoted profile or Tweet, so there's less risk of paying more than you should if a promoted tweet or account campaign doesn't show desirable results.