UKTV – Dave Goals Ambient

The challenge

To promote the Darts BDO World Trophy coverage on Dave to a male sports fan audience in the week leading up to the bank holiday weekend, in a fun, novel and engaging way.

What we did

Distributed 215 vinyls shaped like a dartboard in urinals across 43 Goals soccer centres. These were accompanied by wall vinyls encouraging men to ‘step up to the oche’ and featuring details of the Darts coverage.

The results

With only a few days notice, meaning a tight turnaround, we distributed all vinyls across Goals centres. Both the client and agency were very happy with the campaign and UKTV reached 130,000 male sports fans in just one week.