Most of the favorite ads were one minute or longer - and two were two minute long commercials, said Bill McKendry, founder and chief creative officer of Hanon McKendry.

Heart-warming or 'feel-good' spots seem to resonate with viewers more than humorous.

"That's a big shift from previous years," McKendry said. "Chrysler started that two years ago with Eminem and continued it with Clint Eastwood last year. Now other advertisers are picking up on that trend. We saw it with the Dodge Ram/Paul Harvey "Farmers" spot and the Jeep/Oprah Winfrey "Families Waiting" ad.

At its annual Super Ad Poll party on Sunday, Feb. 3, Hanon McKendry and Mindscape pitted a panel of agency judges against a guest panel of 16 advertising and graphic design students from four area colleges and universities in a contest to predict the three ads that will rank highest among consumers in the USA Today Ad Meter Poll on Monday morning.

Each school team and the agency team also chose the ad they thought was the best of the night. Students from Grand Valley State University, Kendall College of Art and Design, Michigan State University and Western Michigan University participated.

"It was an interesting Super Bowl ad year," said Karen Lancendorfer, WMU associate marketing professor who accompanied students to the Hanon McKendry event. "While we saw the requisite number of glitzy beer commercials and humor throughout, what really hit home for viewers and scored well were ads that focused on sentiment, patriotism, and simple values. And Oreo's tweet during the power outage was just brilliant!"

Mindscape at Hanon McKendry tracked America’s favorite ads via its live, online poll at superadpoll.com. The poll garnered 3,346 votes from all 50 states with Michigan, California, New York, Florida, and Texas being the top 5 states with the highest participation. More than one-third of voters used a mobile device to vote, with just over 43 percent from iPads.

Here are the 2013 picks:

Hanon McKendry’s Predictions for America’s favorites as ranked by consumers in the USA Today Ad Meter:

• Budweiser - Baby Clydesdale
• Dodge Ram - Farmer
• Doritos - Goat

University Team Predictions for America’s favorites as ranked by consumers in the USA Today Ad Meter: