Connors won the U.S. Open five times and a total of 109 ATP titles, more than any other male tennis player. His rivalry with hot-headed tennis star John McEnroe in the 1970s and 1980s made both players cultural icons.

APA will look to extend Connors' brand across all platforms, from broadcast to endorsements and publishing. Connors' memoir, The Outsider, will be published by Harper on May 14.

Connors won Wimbledon twice and the Australian Open once; he also had doubles wins at Wimbledon and the U.S. Open. He is a member of the Intercollegiate Tennis Association Hall of Fame and the International Tennis Hall of Fame.

Connors has also served as a BBC and Tennis Channel commentator and analyst for Wimbledon, the French Open and the U.S. Open.