Moe's Plans Expansion, Launches Marketing Campaign

Moe's ad

Moe's Southwest Grill has launched its first major national television campaign as part of its expanded marketing, reflecting the fast-casual chain's rapid growth. After running a national TV ad test for a short time last year, Moe's invested in a "significant" national cable buy for a new 30-second ad that launched last week, and will run through May 18, reports CMO Paul Macaluso. The brand will also run an ad for a new, limited-time burrito offering on national cable networks this September.