Transcript of "How rakuten is _planning_to_run_their_entire_business_in_english"

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How Rakuten is planning to run their entire business in English? s1170210 Hirofumi Hori

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What is Rakuten?● Hiroshi Mikitani started a Rakuten in 1997.● Rakuten supply many kinds of Internet services.● Rakuten is one of the biggest Internet web site in Japan.● Rakuten is well-known online shopping site.

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Managerial approach of Rakuten● Rakuten aim to be No.1 of the Internet services company in the world.● Rakuten provides new mechanisms of online shop with extraordinary speed.● Rakuten puts oneself in the mind of the customer.● Rakuten has always been ready to face a challenge.

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Managerial approach of Rakuten in foreign countries● The Rakutens sales have been flat in the foreign countries.● Rakuten have a high degree of expectation for the increase sales of the Rakuten.● The overseas market is a large and untapped market for Rakuten.● It is essential to Rakuten that start overseas operations.

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Managerial approach of Rakuten in foreign countries● All of the company members of Rakuten had to be able to communicate and do tasks using English in the future.● The company members of Rakuten must do a presentation in English.● English will become its official language in Rakuten company.● Rakuten is going to drive globalization.

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Employee training of Rakuten● The company members of Rakuten have to study English hard.● The company members of Rakuten have the potential to be canned for inadequate English proficiency.● Rakuten has supported employee efforts to learn English by tying up with an E nglish conversation school.● Sometimes the company members of Rakut en pay for English conversation school fee out of theirs own pocket.

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Rakutens policy● The reading and writing skills in English is inevitable for businesspeop le to survive severe enterprise competition.● Therefore Rakuten set up severe systems to build up the company members English skill.● Rakuten need to set up severe systems in order to survive in the Internet market.

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Powerful influence of Rakuten● Rakuten is one of the most influential company in Japan.● Many companies in Japan model the operation after the Rakuten.● Rakuten raise an alarm over the English language education in the japanese company.● Rakuten change the way businesses in the Japanese are managed.