Entertainment

Mad Men Makes Most Social Premiere of 2012

Mad Men's long-awaited season five premiere sparked more discussion in the social sphere than any other premiere in 2012, with 106,000 comments from 64,000 users.

The most popular time for reactions was at the start of the show, as many users checked in on GetGlue, followed by when Don's new wife Megan sang "Zou Bisou Bisou" and when Peggy gave Megan advice for Don's surprise party.

When looking at the TV season overall, Glee's Sept. 20, 2011 premiere received 289,000 comments. In 2012, the Grammys and the Superbowl were bigger than the Mad Men premiere as well.

According to TV response analyst Bluefin Labs, Mad Men received more than twice the social buzz of any other drama that premiered in 2012. Alcatraz, which made its debut on Jan. 16, received 43,000 comments; Smash, which premiered Feb. 6, received 56,000 comments; and GCB, which premiered Mar. 4, received 21,000 comments.

Take a look through the below data on the social buzz surrounding the Mad Men premiere.

If you watched the premiere, did you share your reactions on the social web? What moments did you tweet about?

Mashable
is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.