Here's The Deal.

:::::::::::::::::::::::::::::::::::::::::::::::::::::::Everything is changing! Mass production is now mass customization. Differentiation rules. Marketers must understand emotions, social patterns, and media consumption in order to design the next generation of products and messages. Advertising is dynamic communication. It's not easy keeping up. Fortunately, we love this shit.

..............................

Live News Feed

Advertising Age - Hispanic Marketing

................

Adrants News

***************

Hit Me Up: Social CRM Conference

2010 brought us the World Cup, the BP oil spill, Chilean miners, Justin Bieber, the Haitian earthquake, the iPad and iPhone 4. However, the most commonly referenced thing in all of Facebook in 2010 was the 3-letter acronym, HMU. It stands for Hit Me Up.

The term encapsulates the current state of multi-channel communications that is common among many people in the world. It’s used instead of, call me, text me, email me or Facebook me. Hit Me Upimplies… “contact me in the most appropriate way for you at the time.

This type of communication is nothing new, but marketers still have some catching up to do. Managing multi-channel relationships requires an understanding of how consumers move seamlessly across channels. On Friday, May 6th, I will be speaking at the Social CRM 2011 Conference in London.I’ll be talking through some examples of how to manage relationships across channels as well as going over some of the lessons I’ve learned along the way. I’ll kick off with the story of HMU and take it from there. I’ll post the presentation here afterwords or look for it on slideshare. Here’s a few screen shots of what’s in store. I hope to see you there.