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Fortune 500

Brand Index Methodology

The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.

Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.

Larry MacDougal — AP

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Dow Chemical

Since it agreed to acquire rival DuPont in 2015 and then break apart into three separate, publicly traded companies Dow has been a whir of activity. In March the European Union approved the proposed merger, but with significant adjustments. Both companies have agreed to divest key businesses to ensure that the deal doesn’t impede price competition in the broader marketplace; DuPont has agreed to sell its pesticide businesses and almost the entirety of its R&D operation. But as the new Dow moves closer to its debut, the current one recently announced 17 consecutive quarters of year-over- year operating earnings per share growth and an operating EBITDA of $9.8 billion, an all-time high. The company’s 2016 annual report boasted another record: 754 U.S. patent grants. Moving forward, Dow plans to focus on agriculture, material science, and the production and sale of specialty products.