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TODAY, WE’RETALKING ABOUT THEKINGWHO MAKES THE KING BE THE KING?CHIVALRYEXTROVERTEDWISEMANEXCOGITATIVEMAGICIANPREFIGURATIVECHIVALRY’SPREEMPTIONWISEMAN’STACTICSMAGICIAN’SBEWITCHMENTIS THE KINGCONTENTATTRACTIONVISUALIS THEEXTRACTIONINFORMATIONIS THESTORYTELLINGSCENARIOIS THEATTRACTIONVISUALFORMATFONTCOLORTEMPLATELAYOUTTEXTIMAGEICONCHARTTHEMESTYLECOOL IDEA& SUBJECTELEMENTINTERESTINGUNEXPECTEDEXTRACTIONINFORMATIONSIMPLIFICATION HIGHLIGHTCORE MESSAGESABANDONSOMETHINGTO FORMCORE MESSAGESVISUALLYHIGHLIGHTTHE IMPORTANTPOINTSSTORYTELLINGSCENARIOSTRUCTUREYOUR STORYKNOW YOURAUDIENCEELEMENTSEMOTIONALOPENINGBACKGROUNDANALYSISSOLUTIONCONCLUSIONCONFLICT VS TRUSTWHO/WHERE/TYPEBE THE KINGIN THE SOCIAL MEDIAMAKE YOURCONTENT美學行銷Aesthetic Marketingperpahsieh@gmail.com1 2 3THEY HAVE THEIR LETHAL WEAPONS ?AS WE KNOW, “CONTENT” IS THE MOST FREQUENTLY TALKED ABOUTFOR THE MARKETING IN THE SOCIAL MEDIA.HOW CAN YOU MAKE YOUR CONTENT BE THE KING IN THE SOCIAL MEDIA?THERE ARE 3 CRITICAL KEYS TO ACHIEVE IT.