Appendix C. MARKET RESPONSE

The market response to Business Model Generation has been extremely gratifying. The first print run of 5,000 books sold out in two months, with no marketing budget and without the support of a traditional publisher. News about the book spread exclusively by word-of-mouth, blogs, Web sites, e-mail, and Twitter. Most gratifying of all, local meetups, where readers and Hub followers got together to discuss Business Model Generation's content, formed spontaneously worldwide.

#BMGEN

@business_design Three steps to effective use of "Business Model Generation": 1) Buy book 2) Test live 3) Be amazed ;-) http://bit.ly/OzZh0@Acluytens