The Art and Science of Innovation

Innovation is necessary to support competitive excellence. Skillfully combining innovation science with standard project management methods in many cases doubles the success rates of new products, services, and business models. This course creates a foundation based on the Art of Innovation
workshop (sources, structures, and culture), introduces the science of innovation, and then illustrates it use in three basic innovation sciences (structured brainstorming, outcome-driven innovation, and mind genomics) to enable you to reduce innovation risk.