Online Store Creator Tictail Raises $1.6 million

Calling itself the “tumblr of e-commerce”, Swedish online store creator Tictail has landed a €1.2 million ($1.6 million) funding round led by London-based Balderton Capital and European angel Klaus Hommels.

Members of its advisory board, including Spotify CPO Gustav Söderström and Tumblr COO Fredrik Nylander, have made personal investments.

Arctic Startup reports that Tictail has added 5000 stores since it launched last May. It is most successful in Sweden, Germany, Denmark, France and the U.K. The company says it has attracted some large businesses, but the main segment it focuses on is “indy brands and boutiques” which are niche but more than a hobby for their owners.