Create New Custom Report

Note: Although the button to create a report in Insight is called 'New custom report',
it has nothing to do with the Custom Reporting functionality. This will be rectified
in a future release of Pulse.

Open Insight from the menu.

Click on the New custom report button.

The New report page opens in the Select Data
tab:

Fill in the following fields:

Filters: filters can be combined in order to narrow down the
report. Click Add filter to create different combinations.

Filter

Value

Campaign

Campaign name

Advertiser

Advertiser name

Brand

Brand name

Agency

Agency name

Content partner

Content partner name

Format type

Ad format type (for example: pre-roll, mid-roll or
post-roll)

Category

Category node

Time period

Custom range: enter the desired time
period

or

Choose one of the available
options from the pop up window

Dimensions: dimensions can be combined in order to create
different breakdowns of data. Click Add dimension to create
different combinations.

Dimension

Option

Time period

Choose one of the available options from the pop
up window

Device group

Category

Content partner

Ad

Format type

Campaign

Goal

Tag

Select tags: enter tag name and click Save.
Repeat until all desired tags are added.

Geography

Country

Country & region

Known behaviour: Some
duplicate and obsolete regions are still available in our
system, marked with DO NOT USE, so Pulse can display them
in campaigns, targeting templates, inventory simulations, and
campaign simulations where they were previously used, and also
make them available for reporting purposes.

Metrics: from the list of common, interactive, and
other metrics, select the ones that you want to include in
your report. For metric explanation, refer to Glossary.

Layout preview: shows the actual structure of the report.
However, this IS NOT actual data from your report. Select or deselect
the Include totals and Include subtotals box to change the
layout of your report. As you add and remove filters, dimensions and
metrics, you should notice the layout changing.

Note: The Report size bar in the bottom left corner indicates how much work
is required to store and read the report. It varies between small, medium,
large and exceeded. If you exceed the allowed report size, you cannot
save or pull the report. These limitations are set to ensure that
big report queries do not slow down the system. Change the filters,
dimensions and metrics in order to reach an acceptable report size.

Note:Info messages may show up when combining some filters, dimensions and
metric, which means you have to make changes to your report in order to
save it as a template or pull it. Below is a table with a list of possible
info messages and their explanations:

Info message

Description

Incomplete data for selected <X>. For example:

Insight provides data from a certain period. If data is
not available for a certain period, you see this message,
but you can still pull the report.

Multiple <X> dimensions is not supported. For
example:

You see this when trying to use multiple dimensions
that are not supported together. Such reports cannot be
produced.

Multiple <X> filters is not supported. For
example:

You see this when trying to use multiple filters
that are not supported together. Such reports cannot be
produced.