The internet reach has grown beyond being an enabling communication medium. E-commerce has been a new buzz word over the last decade and is likely to grow exponentially year on year in an under-penetrated country like India.

Take this! The above ratio of e-commerce market share has been skewed not just recently. It’s almost the same since last 5 years. The survey also indicates that there won’t be any drastic changes in the trend until the end of the year. However, online users in India have exhibited willingness to make purchases over the internet, which is evident from the increasing awareness and growth of net commerce industry.

The online travel industry has grown smartly from Rs.6250 crore in 2007 to Rs.25258 crore until Dec 2010 on the back of conveniences of paying online. Currently, domestic air travel segment constitutes 63% of online travel industry followed by 28% share from online Railway tickets.

E-tailing – which comprises buying consumer items including electronic products, home appliances, personal products such as apparels and jewellery and other accessories – is currently worth Rs.2050 crore, and is expected to grow by 32% to Rs.2700 crore by next year.

Another segment that could witness humungous growth opportunity is online financial services including Net Banking, utility bills payment, insurance and other services. The financial service segment is estimated to be worth Rs.2000 crore currently, but is expected to log 34% growth by Dec 2011.

Lastly, India has witnessed breathtaking growth in the mobile segment thanks to low-cost smartphones. The digital download segment has grown at the fastest pace of over 50% year on year growth since Dec 2008. Majority of the mobile transactions through Ringtone / Wallpapers / Pictures downloads is said to be worth Rs.140 crore.

To the same extent as mobile downloads, even mobile recharge for pre-paid connections or paying post-paid bills forms a significant 34% market share of current digital downloads market size of Rs.680 crore.

Nice article on overall growth and trajectory of Indian Ecommerce Market. Howver, if you see there are more than thousands of small firms which have set up their e commerce venture long before all of us started to talk about it. Many small firms will launch their e commerce presence in
next coupke of months. I have written an article on how these firms can increase their earnings drastically by following few basic game changing strategy.
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