“The social web is like a dinner party. Be yourself, but with good manners,” said the Red Cross.

BE ACCURATE:

“Your network depends on you to tell the truth. Have fun, but make sure any news you report has been verified. If you’re retweeting, sharing, or otherwise linking to someone else’s content, give him/her credit,” said the Red Cross.

Be a resource for news and topics covered in your industry. Add value and you are guaranteed to grow your followers on Twitter. How? By sharing advice, news, tips, Q&A, press releases, events, infographics to name a few.

2. Don’t Sell

Nobody likes getting sold to on Social Media sites. By doing so you will not gain any new followers and have a good chance of loosing your current followers on Twitter.

3. Don’t Spam

Spam is a turnoff in the Social Media industry and nobody seeks to read it and may report you on Twitter.

4. Be Personal

Being personal and transparent on Social Media is the key to success. The more transparent are real you are people can connect and identify themselves with you.

5. Be Active

Being more active with quality engagement, content and conversations will increase your chances of showing up in searches or be seen by other followers on Twitter who have had a conversation with you or have retweeted your prior posts. Make sure to thank your followers for following you and retweeting your posts either by tweet or personal message.

6. Be SOcial

Be SOcial! Engage with people if they tweet you by tweeting back to them. It is a known statistic that when you reply to a conversation with people on Twitter they are 2X likely to follow you.

SocialFlow, the industry-leading social marketing company that helps businesses and brands improve their social marketing ROI, today announced the launch of Crescendo, Attention Buying Platform. Using real-time social data and earned media insights, Crescendo amplifies the effects of ad buys on Facebook, increasing conversions and improving the targeting, flexibility and the cost-effectiveness of social media advertising strategies.

Using a proprietary algorithm that identifies linguistic patterns to predict attention and importance, the platform identifies the most optimal keywords to purchase based on relevancy and activity around topics. Crescendo’s social advertising platform reduces a business or brand’s reliance on commonly popular and more expensive keywords and continuously informs ad-buying decisions with the use of real-time social data. Campaign results are delivered in real time within a single dashboard so clients can monitor and compare campaigns and make crucial on-the-spot strategy decisions. With this precision approach, Crescendo helps businesses and brands find the least-cluttered and most cost-effective way to reach a target audience and increase engagement.

“Social media advertising is no longer a supplement to an overall marketing strategy – attention is the new universal ad unit,” says Frank Speiser, SocialFlow, Co-founder. “It is now possible to use social activity to inform your creative and targeting decisions in real-time and discover optimal ad buying opportunities. Products like Crescendo and our successful Cadence, Optimized Publisher use real-time data to capture the intersection between audience availability and interest, allowing our clients to integrate their business goals and coordinate their earned and paid social media strategies.”

Jennifer Pasiakos, Vice President, Digital, LIPMAN Advertising has worked with SocialFlow ‘s Crescendo in beta. She said, “SocialFlow has enabled LIPMAN Advertising to significantly amplify a brand’s message to the right audiences, at the right time in their journey; inspiring more users to join the conversation socially, share their own experiences and ultimately, create more engaged, deeply loyal customers.”

Crescendo is a companion product to SocialFlow’s successful Cadence, Optimized Publisher. Cadence helps brands and businesses understand the constant flow of real-time data so they can deliver the right message to the right audience at the right time. For the first time, CMO’s can respond to split-second shifts of attention and interest. Recently, Cadence added a Promotable Tweets feature, allowing clients to double-down on a Tweet to expand their reach and grow their audience. Using the algorithms that power the intelligence of the Cadence product, the feature looks at the speed at which a Tweet is accruing clicks, ReTweets and audience growth to determine which Tweets would yield the greatest engagement outside of a client’s following.

SocialFlow is a leading social media marketing company offering businesses and brands a solutions-based approach to connecting paid, owned and earned social media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company’s social media strategy. In addition to its precision products, Cadence and Crescendo, SocialFlow also analyzes social signals and identifies for marketers where money should be spent on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach of successful content and connecting earned and paid strategies for Twitter and Facebook.

Founded in 2009, SocialFlow is home to a world-class research team whose work has been featured in Reuters, New York Times the UK Guardian, Fast Company, Xinhua, the Huffington Post, MIT’s Technology Review, Nieman Journalism Lab, Business Insider, International Business Times, Salon and many others. Based in New York City, SocialFlow has helped numerous well-respected brands such as theEconomist, Pepsi, Burberry, Forbes, Walmart, Buzzfeed, and Human Rights Watch dramatically improve ROI and maximize clicks, conversions, likes, ReTweets, shares and engagement.

Be a resource for news and topics covered in your industry. Add value and you are guaranteed to grow your followers on Twitter. How? By sharing advice, news, tips, Q&A, press releases, events, infographics to name a few.

2. Don’t Sell

Nobody likes getting sold to on Social Media sites. By doing so you will not gain any new followers and have a good chance of loosing your current followers on Twitter.

3. Don’t Spam

Spam is a turnoff in the Social Media industry and nobody seeks to read it and may report you on Twitter.

4. Be Personal

Being personal and transparent on Social Media is the key to success. The more transparent are real you are people can connect and identify themselves with you.

5. Be Active

Being more active with quality engagement, content and conversations will increase your chances of showing up in searches or be seen by other followers on Twitter who have had a conversation with you or have retweeted your prior posts. Make sure to thank your followers for following you and retweeting your posts either by tweet or personal message.

6. Be SOcial

Be SOcial! Engage with people if they tweet you by tweeting back to them. It is a known statistic that when you reply to a conversation with people on Twitter they are 2X likely to follow you.

SO! What? SOcial Community

SO! What? SOcial

Full Service SOcial Media Agency

SOcial Media is here to stay. It is today’s new word of mouth engine that drives customer awareness and decision making ability. Be involved in the conversation. Our expert team of SOcial media professionals at SO! What? SOcial Media provide total SOcial media solutions that meet your needs and generate a positive return on your investment.

SO! What? SOcial is a SOcial media marketing agency that specializes in search and SOcial media to connect and engage with your target market. A full service firm that helps connect with target markets develop healthy relationships and build engaging communities.

SO! What? We help companies’ better start, understand, leverage and join in relevant conversations happening all over the World Wide Web. Why? Because in doing so, we improve our client’s business and brand results.

Our Services:

✓SOcial Media Marketing

✓Marketing Consulting

✓Marketing Strategy and Roadmap

✓SOcial Media Measurement

✓Search Engine Optimization (SEO)

✓SOcial Media Marketing Platform Integration

✓Digital and SOcial Media Advertising

✓Marketing Analytics

✓Content Creation

✓Community Management

✓Influencer Relations

✓SOcial Media Advertising

✓Online Contest and Sweepstakes

✓Fast Tracking SOcial Media Growth

✓Digital Marketing

✓Local Search Marketing

✓SOcial Media Monitoring and Analytics

✓Conversion Optimization

✓Search Engine Marketing (SEM)

✓Custom SOcial Media Profile Development

What is Social Media?

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: sowhatsocial@gmail.com

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Blog Archives

SO! What? Feature Posts

On March 7th, 2013, Dress for Success Vancouver will host IMPACT: An Event for Change, the organization’s annual major fundraising event. Once again, this year’s event will take place at the prestigious Rosewood Hotel Georgia. The evening presents a mix of philanthropy and entertainment – guests have the chance to win special door prizes, bid on exciting […]

Awards Gala & Networking Event! Join us on November 28, 2012 at this exciting awards evening as we reveal the Best Companies to Work for in BC 2012 winners. Network with 500+ business professionals and celebrate with the finalists and winners. Plus, hear John Herdman, head coach of the Canadian Olympic women’s soccer team speak on […]

SO! What? Social Meta

This infographic designed for FinancesOnline.com, goes into detail about why women dominate social media. In the USA alone one- third of women access Pinterest, vs 8% of men. On Tumblr it’s 54% to 46% in favour of females. On Instagram there is a smaller difference of 20% to 15%. Clearly women are dominating the fast- […]

Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands? This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement. “Brands need to go forth […]

The social community online is growing daily. Are you looking at how to engage with your online community? This infographic created by Digital Insights goes into detail about social media numbers, stats, facts and figures for 2013. The key highlights from this infographic are: 74% of marketers believe Facebook is important for their lead generation […]

Within the last few years, careers in social media have been recognized as value for companies wanting to connect with customers online. Offterpop, a social media marketing platform compiled data from a LinkedIn study where since 2010 there has been a 1,357 percent increase in social media marketing positions posted. Want to know more about the rise […]

Did you know that over three quarters of 15-34 year olds knows as Generation Y log on to social media everyday? This infographic created by InSites Consulting discovered that 56 percent of respondents said they use social media as a way to communicating and sending private messages while 54 percent use it to kill time. 92 percent […]

Happy Halloween!! I wanted to share this cheeky infographic created by Entrepreneur with you. What are you dressing up as this Halloween? Like SO! What? SOcial SOcial Media Marketing Agency Vancouver on Facebook or follow us on TwitterFiled under: INFOGRAPHIC Tagged: Entrepreneurs, Halloween, Holiday, Infographic

This infographic by mindflash.com showcases LinkedIn marketing. Some basic stats include: the fact that Linkedin has over 135 Million users worldwide, the average household income of a LinkedIn user is $109,000 and that 77% of LinkedIn users are 25 or older. Having a complete profile on LinkedIn is imperative as well as giving recommendations on skills […] […]

Social media can be an effective lead generation tool for your business. This infographic created by Wishpod goes into detail about how Facebook, Twitter, LinkedIn, Google+ and Pinterest; the top social networks when used right can help your business grow with new leads and attract new customers. Facebook, the largest social network in the world […]

Link building made simple: FAQ’s on link building Webcast Date: July 16th, 2013 1:00 EDT (10:00 PDT) Speaker: Jon Ball, Page One Power Quality inbound links are essential to get the best page rankings. But where and how do you get started with link building? Join us for this LIVE webcast to learn the answers […]