How a $1 Billion Company Used monday.com to Create a Killer Company Culture

1200 people

Tel Aviv, Israel

SaaS

This is the story of how Avishai Abrahami, the CEO of Wix, overcame the company's growing pains by creating a culture transparency. Once a small startup that exploded overnight into a massive company, Wix today has over 100 million users and lets anyone build their own stunning website with no coding or design needed. Wix has over 1,200 employees in six countries, and after a successful 2013 IPO, is officially a $1 billion company.

On early success

”We had crazy growth as a company. We went from 60 employees to over a 1000 within a couple of years. This was incredible, but of course it came with growing pains.”

”We had no idea what anyone else was doing, we spent way too much time in meetings and had no way of communicating properly. I also really needed to maintain the culture we had as small team, where people feel constantly excited and valued.”

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Solving the growing pains of going from 50 people to over 1,000

”Our main pain was that at 50 people, suddenly one person didn’t know what the other person sitting next to them did. The designer at the studio didn’t know what went on in R&D and the other way around. And once you add a remote office, it becomes completely unbearable; you need to spend hours each night to compose updates for the overseas team.”

I knew that company culture doesn’t just happen by chance and that it’s a result of decisions of how you want things to be. The culture we had early on as a small company was one of the main factors resulting in our success and I needed to maintain that as we grew.

”With monday.com, even the most basic behavior generates amazing value. Like someone from the studio posting a new design they’ve created and suddenly each and every employee gets to know what’s being done by the studio, or R&D or Product.”

”Another thing – at 60 employees, people don’t know each other anymore, they can’t know everyone and they don’t have a clue who’s in charge of what. With monday.com, even today with over 1,000 employees, almost everyone knows who’s in charge of what, because they see the updates in monday.com. Stuff like “Sara deployed a new feature to Mobile” or 'Jenny launched a new campaign.'”

monday.com serves as a handshake between departments. The transparency that it creates saves insane amounts of time on meetings, phone calls emails and miscommunication.

On creating a winning company culture

”The value i get from this as a CEO is huge. I know everything that’s going on at Wix - it’s transparent! This helps us grow, because when you had 3 people doing marketing you’d catch up over lunch. At 10 people you’re already losing track and at 30 you have no idea what’s going on. With monday.com you naturally get to know what they do and it feels as if you caught up over lunch. It cuts out wasted time on meetings, conference calls, and all the effort and pain involved in understanding what people are working on. Now you can use all that time to learn about their ideas, visions and plans.”

On building strong leadership with monday.com

”The thought that things need to happen “organically” is wrong. A company’s structure is the result of decisions, a result of a leadership that creates a culture. Someone needs to lead with an idea. The idea is more than just “maintaining a startup spirit,” it’s about togetherness, it’s about people getting feedback on their work. It reminds me of Dan Arieli’s TED talk, he said that humans’ strongest motivation is having someone pay attention to their efforts and getting recognition.”

”The fact that at our Wix parties I can approach any one of the employees and talk to them about what they do, this blows their minds. They’re like, “how do you know?” and the answer is monday.com. Do you know what that does to their motivation?!”

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Christine Theriot

Director of Operations

"Since we started using monday.com six months ago, we’ve exceeded our profitability targets. We were making $300,000 a month and now we’re making $425,000."

EJ Ogenyi

Founder

"I’m using monday.com to run my entire business in one place. I’m so organized now. As a business owner who still has a 9-5, that’s huge.”

Christine Theriot

Director of Operations

"Since we started using monday.com six months ago, we’ve exceeded our profitability targets. We were making $300,000 a month and now we’re making $425,000. We also have fewer meetings and less email."

EJ Ogenyi

Founder

"I’m using monday.com to run my entire business in one place. I’m so organized now. As a business owner who still has a 9-5, that’s huge. I don't have many excuses to procrastinate anymore!”