“Titans” is the second episode in the WB and Legendary Pictures franchise that began with 2010’s “Clash of the Titans.” Although the quality of “Clash’s” 3D conversion was criticized at the time, that didn’t hurt it at the boxoffice. “Clash” arrived to $61.2 million and wound up grossing $163.2 million in domestic theatres. On top of that, it took in $330 million from international theatres.

The new “Titans” episode is tracking solidly as a double-digits overall first choice. Not surprisingly, its greatest strength is with men — tracking almost equally well with under-25 and over-25 males.

“Titans” only new wide release competition is Relativity Media’s PG rated adventure comedy drama “Mirror Mirror,” directed by Tarsem Singh and starring Lily Collins, Julia Roberts and Armie Hammer. This re-telling of the Snow White fairy tale is tracking best with over-25 females — many of whom are moms-bringing-kids to the movies — which is exactly the right audience for “Mirror.”

With that kind of demographic split, there’s definitely room in this weekend’s marketplace for both the female skewing “Mirror” and the male appeal “Titans.”

Bottom line: While “Titan’s” tracking strength isn’t nearly in “Hunger’s” ballpark, it’s sufficiently robust to generate a strong boxoffice finish for the month of March. It’s also another great shot in the arm for the year to date. Thus far, 2012’s ticket sales of about $2.4 million are running roughly 19 percent ahead of last year.