Elizabeth Arden opened her first Red Door salon on Fifth Avenue in New York City in 1910, inviting women to experience her holistic treatments and paving the way for a century of groundbreaking products. Today, her legendary red door remains known around the world as a symbol of beauty. After more than 100 years, the company continues its founder's tradition of combining science and nature to develop women's finest natural assets and helping them feel beautiful and confident from within.