Publicly Relating

These common blunders can kill your social marketing. Do you use social networking to promote your business? Avoid these social taboos like the plague! 1) Political rants Nothing sends your potential audience scrambling for the exits faster than partisan political “spewage.” Even if you believe your Senator is the incarnation of Satan, it’s better to […]

A brand is more than just your logo

Almost inevitably, when I speak to current and potential customers about Branding, they answer, “But I already have a logo.” Of course they do. Everyone has a logo these days, from the pizza maker on the corner to the little old lady who runs a small seamstress business from her apartment. A logo, especially a […]