PBA

In the aftermath of Hurricane Michael, the Professional Beauty Association (PBA) is seeking your help. The organization is asking for donations to help salon professionals across the storm path who have been forced to leave their homes and businesses.

Eric Horn, trade show director for the Professional Beauty Association, shares his improbable but inevitable ascent in the industry–and what he has in store for 2018.

Eric Horn’s involvement with the Professional Beauty Association (PBA) began so long ago that the organization wasn’t even formed yet. Now, nearly 23 years later, he serves a dual role: associate executive director of business development and North American trade show director for North American beauty events, including Cosmoprof North America (CPNA). Coming from the hospitality industry, where he coordinated conventions, the transition to trade show guru was perhaps natural–but in the beauty business, and the PBA in particular, he found a lifelong home.

At this year's International Salon and Spa Expo (ISSE) in Long Beach, California, the Professional Beauty Association (PBA) announced a ground-breaking, new beauty event arriving in 2019, STYL The PBA Beauty Experience.

A three-day experience designed exclusively for salon owners, stylists, and licensed beauty professionals from around the country, STYL will be held January 26-28, 2019 in Long Beach. Additionally, the North American Hairstyling Awards will join the STYL event on January 27, 2019 infusing the evening with high energy, innnovation and inspiration.

Beauty Store Business' managing editor Breanna Armstrong will be on the "How To Work with Celebrities and Influencers" panel at the Professional Beauty Association's International Salon and Spa Expo this weekend on Jan. 29, in Long Beach, CA. Armstrong will join beauty editor Jennifer Chan and Vanity Girl Hollywood CEO Maxine Tatlonghari at ISSE in Long Beach, CA, on Sunday at noon to tackle how brands and influencers can work with each other to produce sales and marketing strategies through social media. The panel will take place in room 204.