Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Consumer Health in Slovenia

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Executive Summary

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Consumer health emerges from a volatile period, although still not on stable ground

Consumer health in Slovenia witnessed a gradual recovery across categories for another year in 2018. In spite of a number of hurdles in terms of stricter regulation and government intervention, consumers exhibited more encouraging behaviour in their demand for OTC products and purchasing patterns.

Higher sales levels potentially fuelled by government cuts to the healthcare budget

Slovenia traditionally stands out in comparison to the central European region in terms of market maturity and development of pharmaceuticals, including OTC products. The country features tight regulatory control and legislation, which on the other hand provide a relatively stable environment where major changes do not have the capacity for disruption overnight.

Little change other than increasing competition

The competitive landscape witnessed little movement in 2018 as the leading players coped with intensifying competitiveness across most categories. This was most visible in new product launches, featuring increasing quantities of supporting marketing campaigns and advertising, as well as more frequent price discounting activities.

Distribution channels limited by legislation for most categories

While consumer health in Slovenia remains heavily regulated, sales of OTC products are scrutinised and most categories only reach consumers via approved distribution outlets. Chemists/pharmacies is therefore the main channel as these outlets hold official licences allowing them to sell medicine via a limited number of physical outlets and online stores.

The forecast period sees a green light for OTC sales

The forecast period is set to exhibit continued steady growth of consumer health in Slovenia, fuelled largely by an aging population and a developing culture of self-medication. Preventative medicine and the growing health and wellness trend will also inevitably result in greater demand for specific categories, especially vitamins and dietary supplements.

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