MozRank is just one piece of a much larger puzzle that determines where you rank on Google. And there are other pieces that carry more weight.

That being said, MozRank does prove that your backlink portfolio doesn’t need to be filled to the brim with the highest quality backlinks in order for you to see positive results in the search results.

And I’ll show you how to take advantage of this truth in just a bit.

MozRank assigns a score to each page based on its overall popularity

MozRank uses a simple scoring range of 1–10 to communicate the popularity of a page.

A score of 1 represents a page with very few links and page hits…

… whereas a score of 10 represents a page that’s at the peak of its popularity, scoring hundreds (if not thousands) of backlinks and thousands (if not millions) of pageviews per week.

So it goes without saying that the goal is always to have a high MozRank for any given page. Or, at the very least, a MozRank that’s higher than your competition.

Why Is MozRank Important for Your Website?

Here’s where I say something that might surprise you…

A page’s actual MozRank is not important in-and-of-itself.

What’s crucially important is what a page’s MozRank represents.

By now, it should be obvious that a page’s MozRank score is a simplified measure of the number of backlinks pointing back to the page.

For point two, this is just the nature of the game. For reasons unknown, the MozRank won’t display for some pages. But you have to do the best with what you’ve got.

Usually, using context as a guide, you can discern an estimate of that missing pages’ MozRank based on what you see in the results that do show up.

Or, if all else fails, you can look for other alternative tools to try and find the MozRank that way.

If your MozRank is lower than your competitors, the above steps will give you a solid starting point for knowing what you need to do to boost your MozRank up high enough to start outranking the competition.

That’s not to say it throws quality out the window (which is never a smart idea). But it does place less emphasis on link quality and, instead, aims to garner more backlinks from sites with lower Domain Authority and Page Authority.

This type of campaign can be very impactful on not only MozRank but also on building a strong, diverse backlink portfolio.

MozRank Wrap-Up

I hope this post helped you gain a better understand of MozRank and showed you how to use it to your advantage.

Then, read the above-referenced posts about getting high-quality links and do the following:

Pick 3-5 strategies to implement in the near future

Choose one strategy and start implementing it today.

Take action, stay persistent and you’ll see a significant increase in both your site’s MozRank scores and your position in the search engines.

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Ty is the founder and owner of TyWrites.com. He specializes in B2B blog writing, content marketing, and SEO. When he's not helping B2B businesses engage their site visitors, you can find him reading, playing roguelikes, and building Lego towers on the floor with his son.