I recently visited Brazil for the kick-off of World Cup festivities. It was a fantastic experience to witness the convergence of fans from all over the world, representing their teams in bright and vivid colors. One country stuck-out above all the rest and made a strong marketing impression on me….

I am a huge believer in the practice of maintaining and monitoring a detailed Marketing plan, each and every year. Good marketing plans should have the support documentation, and micro-details to ensure that their execution is possible. But this doesn’t mean that the plan has to be hundreds of pages….