When Jake Eshelman first started Side Project Skateboards (SPS), he had no idea it would do so well. In addition to all his other endeavors, SPS requires his time, his devotion and his passion—not that he would have it any other way.

The use of words serving a greater purpose, much larger than saying something for the sake of writing it down (which is necessary for any writer to start with) but instead thoughtfully consider every word used, every word suggested.