digital asset

With digital transformation reshaping the modern enterprise, applications represent a new class of assets and an important source of differentiation. The ever-more-competitive digital economy requires that your applications be delivered with unprecedented speed, scale, and agility, which is why more and more organizations are turning to the cloud.
This explosive growth of apps hosted in the cloud creates a world of opportunities—and a whole new set of challenges for organizations that must now deploy and manage a vast portfolio of applications in multi-cloud environments. Automation and orchestration systems can help streamline and standardize IT processes across traditional data centers, private clouds, and public clouds. But with rapid innovation come concerns about security and delivering a consistent experience across environments.

Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and
ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice

Every corner of an enterprise needs technology to build new applications for their specific function or customer. IT needs to transform from its traditional function as the sole technology provider to become an adaptive, responsive and nimble organization that can keep up with the pace of the digital era as well as embrace the opportunities provided by a change-driven environment. This transformation can occur only if IT transforms itself into a strategic business enabler rather than a centralized technology function.
Being an enabler means that IT has to decentralize and democratize application development and data access to the different Lines of Business (LoBs) and functional business partners. This way, IT can concentrate on a partnership with the business - i.e. providing a set of strategic and consistent assets and technology.

As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market.
Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution?
Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will:
• Understand what growth might look like for your business
• Assess the capabilities needed to support your digital transformation journey
• Explore best practices to implement your digital transformation strategy
• Learn how to capitalize on growth opportunities with speed and conviction

As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market.
Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution?
Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will:
• Understand what growth might look like for your business
• Assess the capabilities needed to support your digital transformation journey
• Explore best practices to implement your digital transformation strategy
• Learn how to capitalize on growth opportunities with speed and conviction

Today’s manufacturers need to ensure their production facilities are available 24/7. Ensuring that production lines are operating smoothly, associated utilities supplies are maintained correctly and production stoppages are minimized can significantly help to reduce the operational costs and boost the profits of today’s manufacturing operations.

Today’s fast-moving consumer market is putting pressure on manufacturers to be able to share digital product information seamlessly and quickly across retail and distribution channels. A centralized digital asset management platform helps to simplify the distribution of digital information across the extended enterprise.

As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market.
Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution?
Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will:
• Understand what growth might look like for your business
• Assess the capabilities needed to support your digital transformation journey
• Explore best practices to implement your digital transformation strategy
• Learn how to capitalize on growth opportunities with speed and conviction

This is the age of API-driven businesses and enterprises need to create great developer experiences to build an ecosystem for their APIs. Many enterprises now view developers as one of the most essential actors in their value chains—the people who translate digital assets into digital experiences that move the business needle.
Google Cloud’s new eBook, Creating World-Class Developer Experiences, takes a deeper look at creating world-class developer experiences. Learn about best practices for engaging developers and how to launch a developer portal that speeds adoption or your API products..
Explore how to delight developers and grow API programs with field-tested best practices, real-world use cases and a checklist to help your team get started.
What's Inside?
? Field-tested best practices to delight developers and grow API programs
? Real-world use case: AccuWeather
? Developer experience checklist
CTA: Download eBook

API monetization is a key way to unlock value from your API programs and increase API adoption. Monetization enables API providers to reach beyond current business models, scale API programs, and open new opportunities with customers, developers, and partners.
Google Cloud’s new eBook, Maximizing the Business Value of Digital Assets Through API Monetization, maximizing the business value of digital assets via API monetization. Read the real-use cases and learn about best practices to realize additional value from your API products.
Explore how to generate revenue from API products and grow API programs with field-tested best practices, real-world use cases and a checklist to help your team get started.
What's Inside?
? Field-tested best practices
? Real-world use case: Telstra
? API monetization checklist

Inside the API Product Mindset
APIs expose data or functionality for use by applications and developers, which means they allow access to a business’s valuable digital assets—and thus to the heart of the business itself. Vulnerable APIs can expose a business’s core data and services to a variety of threats. Therefore, API security should be of paramount importance to any enterprise that exposes digital assets.
Google Cloud’s new eBook, Building and Managing Secure APIs, takes a deeper look at the do’s and don’ts of enterprise API security.
Explore how to design secure, easy-to-use APIs with field-tested best practices, real-world use cases and a checklist to help your team get started.
What's Inside?
? Field-tested best practices
? Real-world use cases
? API monetization checklist

The container revolution is under way today as companies seek to move faster and build digital assets
to support growth. IDC forecasts that there will be over 1.8 billion enterprise container instances
deployed by 2021. Container platforms will be key to managing the ever-expanding diversity of
IT environments (multiple operating systems, hypervisors, private clouds, and public clouds).
While containers are the perfect vehicle to underpin cloud-native, microservices applications,
containers are also well suited to many existing applications. These applications can reap immediate
benefits from being modernized and prepare for possible refactoring over time. To successfully
leverage containers in these diverse scenarios and do it at scale, enterprises will need a robust,
integrated, and holistic container platform.

Virtually every business-oriented conversation Wikibon has with senior IT leaders
includes a discussion of digital transformation. The relevance to this research is the
increasing interdependency between organizations and the data they use, create,
access, share and store. Digital means data and lots of it; and this data must be
protected. The data requirements facing organizations today as a direct result of digital
initiatives are unprecedented and require new approaches for protecting and enabling
recovery for high value data assets.
Governments around the world are trying to keep pace with the digital tsunami and
new/evolving regulations will further pressure data protection and recovery
requirements. For example, the EU’s General Data Protection Regulation (GDPR)
states that organizations must take appropriate measures to ensure the ability to restore
personal data “in a timely manner in the event of a physical or technical incident.”
Beginning in May of 2018, penalties for non-co

Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster.
Read the Adobe white paper to learn more about:
• Why you need DAM over other content storage solutions
• How to make the ROI case for DAM
• Companies who have used DAM for success

The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there.
You’ll learn:
• How a unified platform lets you easily manage and refine customer experiences
• Three steps to deliver great digital experiences on all devices
• The roles of personalization, analytics, and asset management

There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.

Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster.
Read the Adobe white paper to learn more about:
• Why you need DAM over other content storage solutions
• How to make the ROI case for DAM
• Companies who have used DAM for success

Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
Read the Adobe white paper to learn:
• How metadata can help increase brand consistency across multiple channels and devices
• Why marketers need digital asset tools that increase responsiveness to consumers in real time
• The importance of rich media in delivering personalized content that deepens customer connections

The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together.
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
You’ll learn:
How a unified platform lets you easily manage and refine customer experiences
Three steps to deliver great digital experiences on all devices
The roles of personalization, analytics, and asset management

The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there.
You’ll learn:
•How a unified platform lets you easily manage and refine customer experiences
•Three steps to deliver great digital experiences on all devices
•The roles of personalization, analytics, and asset management

The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers.
How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity?
Download now to find out!

APIs are not new. They’ve served as interfaces that enable
applications to communicate with each other for decades. But
the role of APIs has changed dramatically in the last few years.
Innovative companies have discovered that APIs can be used as an interface to the business, allowing them to monetize digital assets, extend their value proposition with partner-delivered capabilities, and connect to customers across channels and devices.

With a couple of swipes, a like and a share, what’s in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines what’s hot, and what’s not, almost instantly.
In such a connected world, keeping pace with the right look and feel is essential. While a picture was once worth a thousand words, it’s now worth much more. If you don’t want your audience to bounce, basic is not enough.
By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the “Instagram effect” to attract customers. Start with these trends, and keep reinventing!

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