Solution

Results

Global rollout of the app with increasing market share in English-speaking markets.

How we did it

When adoption and market penetration rates vary wildly across countries, regions, and languages, the solution often comes from better understanding your target audiences where you cannot cross the chasm. Early adopters in target markets are a key resource for feedback. As early adopters and lookalike audiences are engaged in each local market, a massive amount of user-generated feedback is collected and sorted. Those impressions are observed, studied, sorted, and patterns identified. With this information, developers are able to quickly localize content, tweak interfaces, or provide options for user customization. Each product presents its own story in each local market.