Digital Marketing & Graphic Design

This is where I began!

When I first began my career, I started out as a Digital Marketing Specialist and Graphic Designer. As I grew professionally, I learned the fundamentals of appealing to users and creating a design based upon who the target audience is.

While I was consulting for business owners, I would often conduct heavy research on the target audience before creating their digital marketing campaigns using Social Media Marketing and Google Adwords. I created my own form of A/B testing with 2 different ads targeting the same audience and would track which one performed the best and why? The skill sets that I obtained earlier in my career have all been stepping-stones that I still utilize today.

Front-end Development

As a front-end developer, I often hear clients say that developers speak an entirely different language and sometimes communication is not always 100% clear. Having the skill to articulate and describe a UI/UX design to a developer or to code it myself has helped projects to move faster and run more smoothly.

UI/UX Designer

Today, while conceptualizing an idea, I am always thinking of how the user will have an experience that feels simple, pleasurable, and engaging. Nowadays, having a website is just not enough and it’s all about the user experience!