New Belfast software firm a major boon to profitability

By John Mulgrew Published 09/02/2016 Daniel Loughlin, founder of Belfast tech firm IRP Commerce A Belfast tech firm which built the technology helping massive online retailers such as Chain Reaction do business has developed new artificial intelligence software. The IRP Commerce platform – which has seen more than more than £1bn in sales pass through its systems – has now created DeepAgent. Share Go To It’s software which analyses data in order to learn the actions that lead to more sales and profitability. It works on behalf of the online business to predict and guide the moves the company needs to make, in order to grow its sales. IRP Commerce founder Daniel Loughlin said: “Finding a practical use for artificial intelligence in business can be a challenge. “Our approach directly…