Georgian beer brand Argo launched limited series of beer called “Special Exhibition”
which is a first stage of re-branding. On the packaging, 15 unique artowrks of 11 modern Georgian artists will decorate 120,000 bottles at the first stage and they will be available at Georgia’s supermarkets during a month and a half.The authors of the creative paintings decorating the beer bottles are as follows:

Within the campaign, the artworks will be transferred to t-shirts and bags as well. According to Shocko Chachua, manager of Argo brand portfolio, this is a temporary package which will become annual initiative in the future - “Special Exhibition” of modern heroes, artists.Argo is one of the most popular beers produced in Georgia. It is classic beer, the trademark of the company "Castel Georgia", which has conquered the Georgian market. The name Argo itself derives from the Argonauts journey to Georgia narrated in ancient Greek Mythology.