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Instead of spending big bucks to advertise in print publications and participate in other costly offline marketing venues, many businesses of all sizes are turning to free to low cost internet methods and strategies to invest their time, effort and branding for a greater outreach. Because for much less than the price of one print classified ad, a company can generate many more leads, targeted leads, with methods that are free to very low cost on the Internet, while responses from print campaigns, if any, are often not worth the return on investment (ROI) in comparison.

Some of the more popular free to low cost internet marketing methods out there today follow.

1) Free Press Release and Article Directories – Well written articles and press releases help draw targeted Internet traffic to websites. Simply insert a link in the body of the press release that invites readers to visit a website for a free report or other offer in the last paragraph, and add a similar call to action in the resource box or byline or an article. Then submit the press releases and articles to free online article directories and press release sites. Find them by entering keywords like, “free article directory,” in Google or other top search engine.

2) Hire Ghostwriters – Hiring someone to write content for your blog, website, article and press release submissions work is easy to day and inexpensive when you outsource your work to ghostwriters. Find experienced, qualified writers on freelance bid sites like Elance.com and on forums in your niche and in the Internet marketing arena, like at WarriorForum.com.

3) Establish a Presence at Free Social Networking, Bookmarking and Other Sites – There are many places online where you can register for a free account, set up a web presence there, often with the ability to upload digital media to share with others, post on a blog and more, while also networking with fellow members and / or visitors to the site, as they make comments on your content, share their info and more. Some of these sites are:

Squidoo Hubpages Blogger WordPress MySpace Twitter

Find many more by searching Onlywire.com for starters. And sign up there to bookmark all your content for sharing with multiple sites and to learn more.

A couple points to keep in mind with these sites are: follow the rules at each, don’t spam and don’t go over board there. For example, Hubpages only allows two links to your sites, at the time of this writing. Don’t add three, trying to fake them out with an affiliate link. And don’t spam comments all over on other Hubs just to get links. This type negative activity can get you banned, your account closed.

4) Free Classified Online Ads – Search for “free classified ads” in Google and many sites show up. Some of the more popular places to submit your ads are:

For help writing your ads and even submitting them and keeping them up to date on each site, consider hiring help, outsourcing with a ghostwriter experienced with sales copy, and a virtual assistant who can open accounts at each place, submit your ads and follow up as they expire to renew them, revise them, etc.

What I call “classic marketing” are all things that have been established, forms of advertising for the past 50+ years such as television, newspapers, envelopes, billboards and radio. What I call “internet marketing” are all new forms of advertising only recently established in the business such as search engines, social networks, banner ads and mobile media. The integration of these two mediums is one of the axes of this article and how well they will be in contact over the next year, according to projections of market and business planning. We enter into a new and interesting time that will feature many new services, advertising and great opportunities for your company to see the return on investment.

First it was Mail, which was first enacted as an official system all the way back to 2200 BC and perhaps further, the government and major merchants of the times would send mailers to wealthy individuals hoping to obtain donations or customers. Then Newsprint appeared in the mid 17th century, it was the middle of the day and its creation has been well accepted and advertised as any other form of publication was available other than the author of a book, which was expensive at the time. Then came Billboards as lithography has become widespread and even exploded after the creation of the motor vehicle when citizens would increasingly use motorways, giving them more visibility. Then you had the radio come triumphantly into the scene, revolutionizing the way people communicate and be entertained on a daily basis. Last of the traditional types of marketing was TV and the TV did explode the advertising market, entire industries have been built around it until now when the average person has 3-4 televisions in their homes.

Then in the 80’s there was the Internet, it was not anything near the behemoth it is today, but it was innovative and very useful to government and science. The first advertising was Banner Ads and was pioneered by a company that was sub-corp. of Sears and IBM. Today, these types of ads are still effective and widely used by many top sites. Then came the search engines, creating a way to find Web sites without having to know a directory or URL directly, it opened the door for PPC and SEO to create a multi-billion industry. Social Networks began popping up online and then when Myspace attained millions of users massive ad campaigns were launched targeting those potential clients and created another multi-billion dollar industry. Last with the invention of the Mobile Web and Cell Phone Internet, Mobile Media flourished and now Smart Phones make it more profitable than ever.

Now that I have defined the major markets that each category refers to I would like to discuss the current situation of each of these mediums. Conventional marketing has seen a significant reduction of investment and return on investment with the advent of the Internet, television is the only demographic group that is still growing. The success of newspapers and shippers have fallen down drastically all the time, boards have become effective only for local products and the radio has almost disappeared in some parts of the country. When the decline began each industry realized it was time or get off the train, so they started to integrate their services in the Internet, by forcing a piece of the pie that had been removed. Radio got Pandora and the other various Internet Radio services, Newspapers began creating digital copies of the daily paper and Mail has been nearly eaten up by the Internets quick and cost effective E-Mail systems. Even television has made the need for mid-range of services available online and sites like Hulu have been created. According to polls in 2011 84% of the U.S. population had Internet access in some form in their household. Market analysis show that by 2015 Internet Marketing will account 25% of all ad spending in America. The different forms of Internet marketing have proven extremely successful, banner ads and social networks moving along strong niche and many have been created to enable marketers to reach customers directly, which showed an intrinsic value of their products or services. PPC and SEO consist of the majority of marketing dollars online making Search Engine the most invested in and Mobile Media is exploding at the moment as Smart Phones become more prevalent.

It is inevitable, in theory, that over the next two decades they will slowly merge into one multi-media delivery system, most likely in a mode we cannot foresee, as we do not have the technological advancements yet. But what we can foresee is that they will, in majority, become one large Internet based medium. With the merging, it allows for new forms of marketing to develop such as T.V. Banner Ads, Radio PPC Campaigns and Internet Based Digital Billboards. It is a new marketing frontier and if you have not already gotten on-board this is the time. If you are a business that plans on operating in the next decades you need to create websites and advertising campaigns online, you need to follow the changes in the market that are projected and lastly you need to stay open to new technological developments and not turn a blind eye to huge investment possibilities that appear in the next few years.

Internet Marketing gives businesses of any size access to the mass market at an affordable price. Also Internet Marketing focuses on advertising to refined groups of people who are looking for your services whereas conventional focuses on pushing goods or services to as many viewers at once as possible. In this Digital Age we cannot try to cling with the marketing tactics of the past, the world is ever changing and so must we. At the moment Internet Marketing is the frontier, fifty years from now it will be something we can’t comprehend at the moment. Conventional methods should still be a large part of your budget but as the years pass and the markets merge, where will you be if you have no website.

Sixth Circuit Considers Internet Restrictions on Former Sex Offenders This Week
But in a growing number of states, sex offender status has also become a means to exclude individuals from digital life, with grave consequences both for the individuals and their families and communities and for First Amendment protections more …Read more on Center for Democracy and Technology (blog)

Social network Friends Reunited is set to close down
After a year, the site was only functioning as a message board for a few visitors, and the more than 10 million registered users had signed up at least a decade before, meaning contact details were inevitably out of date. It was then the decision was …Read more on Digital Trends

Edenvale Shoppes announced today that it has entered into a relationship with ICRA to further the efforts of providing a safe internet experience.

“In addition to current measures such as Hacker Safe and Yahoo Secure Shopping that provide shopping and viewing security and reliability for our customers, we feel that users of the internet need the ability to determine what they are exposed to,” said Jesse Akre, President of Edenvale Shoppes. “The ability to label a site’s content as safe for viewing — void of any solicitations or materials that are considered offensive or vulgar, we feel is key at driving the continuous evolution of a save internet experience for all users, minor and adult. Leading internet safety advocate sites such as Netsmartz.org endorse the ICRA as a must have for internet content measurement and exposure.”

Internet safety is a growing concern. Recently, The FBI listed their top tips for child and teen internet safety.

There are some very important things that you need to keep in mind when you’re on your computer at home or at school.

First, remember never to give out personal information such as your name, home address, school name, or telephone number in a chat room or on bulletin boards. Also, never send a picture of yourself to someone you chat with on the computer without your parent’s permission.
Never write to someone who has made you feel uncomfortable or scared.
Do not meet someone or have them visit you without the permission of your parents.
Tell your parents right away if you read anything on the Internet that makes you feel uncomfortable.
Remember that people online may not be who they say they are. Someone who says that “she” is a “12-year-old girl” could really be an older man.
Further information can be found below.

Edenvale Shoppes is a leading internet retailer of niche home and patio décor items, home furnishings, as well as premium furniture for your home or patio. For more information on our products, visit one of the links below:

“We pride ourselves in the extensive and elegant offerings of outdoor patio furniture to each and every segments of the market,” said Jesse Akre, President of Edenvale Shoppes. “The products and manufacturers we offer are known for the prestige and quality that one expects from a leader in the outdoor furniture industry. Maybe you are looking for elegant teak chairs giving your friends in family style and class in their seating selection. Or maybe it is an elegant teak bench that your deck or patio needs. Our selection of fine teak furniture will be sure to give you a proper place for your guests to eat and socialize. If you haven’t relaxed in a while, treat yourself to an outdoor chaise lounge to bring the week to a close the right way. No porch or patio is complete without a teak porch swings. Couples and singles alike can enjoy a book or each other while swaying the day to a close. And finally, an investment that is sure to bring you a lifetime of enjoyment in return, the deep seating wood patio furniture collections. So no matter what your taste or budget, style or décor requirements, we are sure that we have something that will meet your criteria.”

So no matter what products you are looking for, shop with confidence at one of our online stores today.

Edenvale Shoppes at a glance.

Edenvale Shoppes was formed with a simple premise: To be one of the leading Niche e-Commerce companies…Period. To do this we knew we had to do three things well:

Offer Leading Products from Leading Manufacturers.
Have Websites that attract and capture.
Have Customer Service and Customer Support second to none.

Since early 2003, we have successfully executed the plan — and will continue to do so. Today, we are one of the e-commerce leaders in Niche Home and Patio Decor. We admit, not every desire can be quenched, nor every customer be absolutely satisfied. But we do know that our “Do it better and faster” mentality continues to impact everything we touch; the result – a more satisfied customer. Visit our sites today and indulge yourself – you deserve it.

ICRA (formerly the Internet Content Rating Association) is part of the Family Online Safety Institute, an international, non-profit organization of internet leaders working to develop a safer internet. With a history stretching back to 1994, ICRA has long believed that self-regulation leads to the best balance between the free flow of digital content and protecting children from potentially harmful material.

The centerpiece of the organization is the descriptive vocabulary, often referred to as “the ICRA questionnaire.” Content providers check which of the elements in the questionnaire are present or absent from their websites. This then generates a small file containing the labels that is then linked to the content on one or more domains.

Users, especially parents of young children, can then use filtering software to allow or disallow access to web sites based on the information declared in the label. A key point is that ICRA does not rate internet content – the content providers do that, using the ICRA labeling system. ICRA makes no value judgment about sites.

The descriptive vocabulary was drawn up by an international panel and designed to be as neutral and objective as possible. It was revised in 2005 to enable easier application to a wide range of digital content, not just websites.

Most of the items in the questionnaire allow the content provider to declare simply that a particular type of content is present or absent. The subjective decision about whether to allow access to that content is then made by the parent.

Zypline Services announced today the public availability of its Zyppages™ application for individuals and small business owners.

The Zyppages’ patent-pending method instantly uploads documents and establishes the owner’s mobile number as the internet link creating an instant and valuable online presence.

The self-published open-format (wysiwyg) page can be a schedule, party plan, professional service, work availability, recipe, family event, territory served, or even a personal blog. Zyppages enables friends, colleagues, customers to easily get current details on a social event, a business or a service.

A true WYSIWYG process

Web postings always have to conform to the rules of someone else requiring learning and adding confusion. Zyppages users post content the way they want it to be seen. They just create content on a computer, save it, upload and they are done.

Many Simple, Powerful Uses

Zyppages enables users to post important business and social information that is accessed when needed. It enables users to instantly create a valuable internet presence without depending on anyone else.

A part-time programmer or other service provider can use their business card for identification indicating details available their mobile number on Zyppages.
Home workers can update a document of new creation and post for customers and followers to get immediate information.
Bulletin board flyers and newsletter can refer to using phone numbers to get more details; those dangling phone tabs become more valuable.
Write and post family picnic details and assignments reducing phone time.

Voice Mail Message Becomes Sales Tool

“With Zyppages users can change their voice mail greetings from the usual platitudes of have a nice day to a valuable business tool,” said Ray Kasbarian, CEO of Zypline. “This is one of great uses, it eliminates endless phone tag and protects against losing customers.” A message on busy could say “Sorry I missed your call, please go to Zyppages and enter the number you just called for important detail’”. Details could be that evening’s yoga schedule, the party schedule, the real estate listing or any other important data.

Easy To Use

It only takes a few minutes and a few simple steps to create an initial online page or to edit an existing page.

Enter mobile number on Zyppages to create or edit flyer:
Authorize changes via verification code sent to your mobile.
Upload selected WORD or PDF business flyer or data sheet.

No Account Registration

Users do not have to register, nor provide an email, nor create and retype passwords. The system works totally on one-time SMS verification codes time and can support updates with approver not present.

About Zypline Service

Headquartered in Palo Alto, California, Zypline provides a connection-engine communications platform for personal brands and their customers. It instantly delivers target pages without unnecessary search and navigation steps. The Company is developing many applications built around its breakthrough patent pending, one-step, connection engine platform that links Proprietary Digital Indexes™ (Personal, Corporate, and Agency) to profiles and other data.

social media research specialist DigitalMR releases first media report in the UK ever annual Social Banking on what customers are saying about the UK major banks online. DigitalMR analyzed over 200,000 customer comments on banks high street in January-December 2011 full report covers:

Share of votes for all banks.
The monthly trend of the top 10 banks.
Top 10 Topics by number of mentions.
The disruptive forces that users of social networks have on banks.
Individual focusing of the 10 largest banks.
Social media presence.
Strategy Recommendations for the use of media for social research.

For the first time, British banks will be able to assess customer perceptions of their performance against that of their competitors through a series of criteria for all of 2011

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national reference point for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to find out how they can improve their competitive position. “

Report Highlights

The five largest banks in the United Kingdom who receive the largest share of online mentions:

HSBC (14.4%)

Lloyds TSB (13.5%)

Halifax (10%)

RBS (9.6%)

Santander UK (9%)

There is a large difference in the positive and negative mentions that some banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the largest share positive messages.

However, both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax represented only 6.2% of negative comments over a much larger proportion (9.5%) of those positives.

The top 5 most discussed through January to December topics were:

loans

credit cards

Customer Service

Online Banking

discovered
Loans /> net sentiment score

The difference in the number of positive messages to each bank attracts negative, giving it a score of net sentiment (NSS). NSS is an overall percentage of net positive posts. Top 10 banks measured in 2011, the three best performances in terms of the highest NSS implementation were:

ING Direct 57.5%

Halifax 43.3%

Clydesdale Bank 41.7%

The Royal Bank of Scotland was the only bank in the Top 10, which achieved a NSS with negative (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.
The report DigitalMR (powered by SociaNuggets ) analyzes thousands customer feedback posted by a range of relevant finance related and open access platforms of social media websites. It measures not only the number of comments posted by consumers on the Internet, but also the feeling – these posts are positive or negative.

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.

About SocialNuggets

SocialNuggets technology provides real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivered ready to use market intelligence for various industry sectors, including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available as full access to our data warehouse for analysis and integration with customer data . SocialNuggets, a company Serendio, was founded in 2011 and headquartered in Santa Clara, California For more information, please visit http://www.SociaNuggets.net

Social media research specialist DigitalMR releases the first ever annual UK Banking Social Media Report on what customers are saying about UK high street banks online. DigitalMR analysed over 200,000 customer comments about high street banks across January to December 2011.

For the first time, UK banks will be able to gauge customer perceptions of their performance against that of their competitors across a range of criteria for the whole of 2011.

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national benchmark for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to find out how they can improve their competitive position.”

Report Highlights

Top 5 Net Sentiment Score

DigitalMR’s report measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive to negative posts that each bank attracts, provides it with a Net Sentiment Score (NSS). NSS is an overall percentage score of net positive posts. Of the Top 10 banks measured across 2011, the five best performers in terms of achieving the highest NSS were:

1) ING Direct 57.5%

2) Halifax 43.3%

3) Clydesdale Bank 41.7%

4) Barclays 37.4%

5) Santander 26.4%

The Royal Bank of Scotland was the only bank from the Top 10, which achieved a negative NSS with (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.

There is a large difference in the positive and negative mentions that some of the banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the highest share of positive posts.

However both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax accounted for only 6.2% of negative comments compared with a much larger proportion (9.5%) of positive ones.

The Top 5 most discussed topics across January to December were:

Loans

Credit Cards

Customer Care

Online Banking

Overdrafts

Loans attracted nearly 15,000 mentions on the internet. However, banks are likely to turn their attention to the topics that attracted a greater number of negative comments. The three most discussed topics with negative mentions were Customer Care, Loans and Bank Employees.

Share of voice for all banks.
Monthly trend for top 10 banks.
Top 10 Topics by number of mentions.
The disruptive forces that social network users will have on banks.
Individual focus of the top 10 banks.
Social Media presence.
Recommendations on strategy for the use of Social Media Research.

DigitalMR’s report (powered by SocialNuggets) analysed thousands of customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net

social research specialist media DigitalMR publishes first ever annual report on the media in the UK Social Banking on what customers are saying about the UK major banks online. DigitalMR analyzed over 200,000 customer comments on banks high street in January-December 2011.

For the first time, British banks will be able to assess customer perceptions of their performance against that of their competitors across a range of criteria for all of 2011,

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national reference point for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to see how they can improve their competitive position. ”

Report Highlights

The top 5 most discussed topics online in 2011:

first loans
Credit cards 2nd

3 Customer Service
4th /> 5th discovered

loans attracted about 15,000 entries on the Internet. However, banks are likely to turn their attention to subjects who received the highest number of negative comments. Top of the list was the issue of “Customer Care” with nearly 3,000 negative comments attributed to him in 2011 Customer service will be a major concern for 2012 that banks continue to close branches and reduce the number personnel. Other key topics to attract negative comments were: Loans, Bank employees and credit cards. These subjects each attracted more than 2,000 negative comments online customers.

Legal whole – Top 5 UK banks that receive the largest share of online mentions:

1) HSBC (14.4%)

2) Lloyds TSB (13.5%)

3) Halifax (10%)

4) RBS (9.6%)

5) Santander UK (9%)

There is a large difference in the positive and negative mentions that some banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the largest share positive messages.

However, both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax represented only 6.2% of negative comments over a much larger proportion (9.5%) of those positives.

Top 5 net sentiment score

DigitalMR not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive messages to each bank attracts negative, giving it a score of net sentiment (NSS). NSS is an overall percentage of net positive posts. Top 10 banks measured in 2011, the five best results in terms of achieving the highest NSS were:

1) ING Direct 57.5%

2) Halifax 43.3%

3) Clydesdale Bank 41.7%

4) Barclays 37.4%

5) Santander 26.4%

The Royal Bank of Scotland was the only bank in the Top 10, which achieved a NSS with negative (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.

The full report includes:

Share of votes for all banks.
The monthly trend of the top 10 banks.
Top 10 Topics by number of mentions.
The disruptive forces that users of social networks have on banks.
Individual focusing of the 10 largest banks.
Social media presence.
Strategy Recommendations for the use of media for social research.

The report DigitalMR (powered by SociaNuggets ) analyzed thousands Guest comments posted via a range of relevant finance related and open access platforms of social media websites. It measures not only the number of comments posted by consumers on the Internet, but also the feeling – these posts are positive or negative.

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.

SocialNuggets technology provides real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivered ready to use market intelligence for various industry sectors, including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available as full access to our data warehouse for analysis and integration with customer data . SocialNuggets, a company Serendio, was founded in 2011 and headquartered in Santa Clara, California For more information, please visit http://www.SociaNuggets.net

DigitalMR analysed over two million online customer comments regarding the main US banks from April 2011 to March 2012. DigitalMR’s social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:

Customer insights that can help banks shape their marketing and PR strategies
Share of voice for top 20 banks
Net Sentiment Score (NSS) for top 20 banks
Top 10 Topics by number of mentions
Individual focus on each of the top 20 banks
NSS by Topic
Top social media sources by number of mentions
Breakdown of customer sentiment on Twitter
Recommendations on strategy for the use of Social Media Research.

DigitalMR Commercial Director, Tom Hogg, commented: “This report will provide a comprehensive set of consumer driven benchmarks, so for the first time, US banks will be able to gauge customer perceptions of their performance against their competitors”.

Report Highlight – Top 5 most talked about US banks on the Internet

American Express 22.3%

Bank of America 20.5%

Citibank NA 18.3%

Wells Fargo 13.2%

HSBC 4.2%

Based on share of 2,145,835 comments

However, as the final report will show, there is a large difference between the positive and negative mentions that these banks generate.

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net

DigitalMR and Cicero analysed over two million online customer comments regarding the main US banks and associated financial services companies from April 2011 to March 2012. The social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The full report will cover:

Customer insights that can help banks shape their marketing and PR strategies
Share of voice for top 20 banks
Net Sentiment Score (NSS) for top 20 banks
Top 10 Topics by number of mentions
Individual focus on each of the top 20 banks
NSS by Topic
Top social media sources by number of mentions
Breakdown of customer sentiment on Twitter
Recommendations on strategy for the use of Social Media Research.

DigitalMR Commercial Director, Tom Hogg, commented: “A Net Sentiment Score provides an overall benchmark that indicates how well banks are perceived by their customers. In particular, banks recording negative scores need to focus on the areas where they can achieve the biggest gains – areas that are highlighted by the feature level NSS methodology”.

Report Highlights

Top 3 Highest and Lowest Net Sentiment Score

DigitalMR’s report will measure, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive to negative posts that each bank attracts, provides it with a Net Sentiment Score (NSS). NSS is an overall percentage score of net positive posts. Among the Top 20 banks the top three best performers in terms of achieving the highest NSS were:

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Cicero

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and research services for policy, business and consumer audiences. Our sector focus on financial and professional services provides clients with detailed insights into the issues which shape their marketplace with award-winning outputs aimed at a wide-range of targets including the media, public policymakers and regulators.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA.