Travelport enhances visual hotel content

Travelport will get access to ICE Portal’s collection of high-res images from more than 40,000 hotels and resorts

Travelport has formed a new partnership designed to enhance the way hotels are visually displayed on GDS screens.

The new deal will provide travel agents with visual content from ICE Portal’s collection of high-res images from more than 40,000 hotels and resorts, via Travelport’s Travel Commerce Platform.

This is intended to enable travel agencies to improve their customer sales, by being able to present hotels in a more attractive way.

“Access to hotel imagery is extremely important when shopping for hotels and provides travel agents with the tools to assist with recommendations to their customers,” said David Zimmer, Travelport’s vice president of product development.

“We are thrilled to have ICE Portal on board to further strengthen our ability to offer hotel providers a wide range of distribution options for their content.”

Travelport’s integration with ICE Portal is take place in early 2015. Improving hotel content is a key component of Travelport’s ‘Beyond Air’ strategy, which aims to drive more non-airline bookings via the GDS.