RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Contents of this Issue

Navigation

Page 65 of 126

RISMedia's REAL ESTATE August 2018 61
BE GENUINE
Real estate is a relationship busi-
ness, so it should go without saying
that one should make an effort and
create relationships. Start by hav-
ing real conversations with people.
People in general appreciate it when
someone expresses genuine inter-
est in what the other person has to
say, and they can sense when some-
one is purposely elevating their
skillsets to make themselves sound
more impressive than they really
are. Always be mindful of the other
person's needs and body language,
in addition to how the conversation
is progressing overall. If the person
you're speaking to seems receptive
to what you have to say, then by all
means, continue with the flow of the
conversation. If they show no inter-
est, gently back away from the topic
and let the moment take its natural
course.
BE RESPONSIVE
It seems like common sense to re-
spond to someone when they reach
out to you, but you'd be surprised
how often people let the opportunity
to immediately respond pass them
by. Should someone reach out to
you expressing interest in a listing,
try and respond to that lead as soon
as you can, preferably within the first
five minutes (if not, then within the
hour). While an automatic response
can help in a bind, a thoughtfully
worded email or phone call will come
off as sincere. This all applies to
social media, as well. If you receive
a reply or direct message to one
of your tweets or Facebook posts,
take the time to respond, no matter
whether the comment was positive
or negative. People want to know
that you're a real person.
BE POSITIVE
The key to marketing yourself with-
out selling yourself short is to be
positive about who you are. Recog-
nize that you're a real estate profes-
sional who offers guidance and sup-
port to your clients, is equipped with
cutting-edge technological tools and
is unafraid of taking on a challenge.
Avoid the need to act or respond
defensively (this is especially true
when dealing with social media).
Rise above the negativity and stick
only to the facts, and, in due time,
people will know who you are—and
what you have to offer. RE
Marketing, continuous training and coaching are
important elements that Realty ONE Group offers to
all their real estate professionals. To learn more
about how Realty ONE Group can help you market
yourself and take your business to the next level,
visit www.RealtyONEGroup.com.
How to Market Yourself
Without Selling Yourself Short
Commentary by the Experts at Realty ONE Group
N
o one dislikes a salesperson more than a salesperson.
This sentiment is true in all areas of customer service,
but especially in real estate. When you're in an industry as
fulfilling and challenging as ours, your mentors, fellow colleagues
and even your textbooks will stress the importance of marketing
yourself in order to be successful in this business. The question
in the back of everyone's mind, however, is how does one go about
effectively marketing him or herself without coming off as insincere
or as a pest?