The Car and Truck Fleet and Leasing Management Magazine

Toyota Sets Base MSRP for 2013 Venza Crossover at $27,700

TORRANCE, CA - Toyota announced retail pricing for its 2013-MY Venza crossover in late May, at a base MSRP of $27,700. Toyota said this price is $275 more than the 2012 model.

New features on the 2013-MY Venza include updated exterior styling, new convenience features, and changes to option packages, including the addition of Toyota’s Entune multimedia system. All 2013 Venzas will be assembled at Toyota Motor Manufacturing Kentucky (TMMK), in Georgetown, Ky. Full pricing information is listed at the bottom of this article.

The 2013-MY Venza is available in three versions, LE, XLE, and Limited grades. The LE and XLE models are available with all powertrain combinations, including four-cylinder or V-6 and front-wheel drive (FWD) or all-wheel drive (AWD). The Venza Limited only comes with the V-6 but offers either front-wheel drive or all-wheel drive. Both engines are matched to a six-speed sequential-shift electronically controlled automatic transmission with intelligence (ECT-i).

The vehicles exterior features a modified upper and lower grille, fog lamps, and rear taillights. Other exterior changes include a new 19-inch wheel design and three new exterior colors: Attitude Black, Cypress Pearl, and Cosmic Gray Mica. All 2013-MY Venza models will come with a standard blind-spot mirror and outer mirror turn signals with puddle lamps.

Inside, the 2013-MY Venza offers three interior color choices, including Ivory, Light Gray, and Black, new for 2013. Each color is available in fabric on LE and leather on XLE and Limited.

Other standard features include dual-zone automatic climate control with air filter and second-row-seat vents; eight-way power-adjustable driver’s seat with power lumbar; a 3.5-inch LCD multi-information display; a tilt/telescopic adjustable wheel with integrated audio controls; an overhead console with map lights; rear-seat adjustable personal reading lamps; and three 12-volt power outlets. The XLE and Limited models add audio and convenience upgrades.

The base MSRP for the 2013 Venza LE ranges from $27,700 for the front-wheel-drive (FWD) four-cylinder to $30,970 for the V-6 all-wheel-drive (AWD), reflecting an increase $270 to $275, or 0.9%-1.0%. Pricing for the Venza XLE ranges from $31,360 for the four-cylinder FWD to $34,630 for the -V6 AWD, an increase ranging from $1,580 to $1,585, or 4.8% to 5.3%. The Limited grade Venza has a base MSRP of $37,420 for the FWD model, while the AWD model will be priced at $38,870. Both prices reflect an increase of $955, or 2.5% for the AWD and 2.6% for the FWD.

The MSRP for the 2013 Venza does not include the delivery, processing and handling (DPH) fee of $810. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.