Lululemon: "Put the Pants On and Bend Over"

The fallout from The Great See-Through Yoga Pant Recall of 2013 isn't over yet. The Atlantic Wire reports today that in the face of public embarrassment, the Lululemon's CEO, Christine Day, has offered up some helpful — and quasi-titillating — words of wisdom. "The truth of the matter is the only way you can actually test for the issue is to put the pants on and bend over," Day says. Huh.

It's practical advice, yes, but also filled with the possibility of endlessly awkward interactions between strangers. ("Hi, excuse me but can you see my butt when I'm in downward dog?" or "Yes, but how clearly can you see my thong?" or "Oh, it's Victoria's Secret, thanks for noticing." or "No, I'm not, unless you count this one time in college..." and so on.) Why, this could be the budding of a whole new yoga apparel fetish community. Or, at the very least, a new expositional set-up for porn directors to exploit. Maybe it'll even trigger an uptick in naked yoga's popularity (hey, at least there you're fully aware of what is visible to fellow yogis). The possibilities are endless, really.

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It will be some time before we can fully gauge the societal ramifications of this affair, but until we can, just remember Day's haunting advice: "Put the pants on and bend over." Has a certain ring to it, doesn't it?