It’s a very clear and concise list of key predictions based on Gartner data for the CRM industry. For us, it’s nice to see how the trend towards a more social, better user experience keeps growing. The key challenge is still to encourage crm adoption by end users and that’s kind of our job at CRMGamified®, isn’t it?

So, we’d like to give you an even briefer outline of Columbus’ article and invite you to go to the original piece for the details, as we usually do. Here are the goodies:

Gartner is predicting Salesforce.com will be the leading CRM vendor worldwide by 2013. SAP continues to be the worldwide leader but the latest data indicates that Salesforce.com displaced Oracle and ascended to a second place in 2011.

The role of CMOs relative to CIOs are changing with respect to who is responsible for CRM, pricing and channel management strategies. Gartner predicts that by 2017 the CMO will spend more on IT than the CIO.

Social CRM will attain $1B in worldwide sales by the end of 2012, achieving 8% of all CRM spending this year.

Cloud adoption rates by CRM subcategory will vary through 2016. Gartner projects that 50% of all CRM applications will be Web-based by 2016.

30% of sales organizations will issue iPads and tablets as the primary device standard issue for salespeople by 2014. Tablets will be the fastest-growing segment, with average annual spending growth of 25% through 2016. Despite this rapid growth, Gartner predicts that by 2015, only 20% of organizations will have launched dedicated mobile applications for customer service use however.

Gartner predicts that by 2014, public social media networks will be in use by 80% of sales professionals with only 2% adoption rate of social CRM applications in the same time period.

Marketing automation will lead CRM application segment growth with a 10.7% compound annual growth (CAGR) through 2016, reaching a total market value of $4.6B.

Microsoft will integrate Yammer throughout the entire Office Suite in 2013 and demonstrate the value of using social graph databases to increase collaboration. For Microsoft, this architectural approach means they will move very quickly to the cloud in 2013,

CRM projects lead by consultants and system integrators (SIs) were completed the majority of time for Oracle installations (26%) down from 35% in 2009. 11% of CRM projects completed by consultants and SIs were based on the SAP CRM application suite with 9% based on Microsoft Dynamics CRM. Salesforce.com has continued to rise in this area, with 16% of all projects completed in 2012, up from 10% during 2009.

Like we said, concise and enlightening, isn’t it? As always, feel free to send us your comments. Thank you for reading. 🙂

“Seventy percent of business transformation efforts fail due to lack of engagement. Gamification addresses engagement, transparency of work, and connecting employees’ actions to business outcomes.”

On the subject of gamification, Gartner experts stated that many industry segments are already applying gamification techniques to encourage engagement and that enterprise gamification will eclipse consumer gamification in 2013. Gartner predicts that the worldwide market will grow from $242 million in 2012 to $2.8 billion in 2016. Exciting times!

Well, we at CRM Gamified® are certainly excited about these predictions, as you may imagine, but there’s more than just encouraging user adoption in the complete document, we encourage you to read it here and let us know what you think.

CRMGamifiedhttps://crmgamified.com/wp-content/uploads/2016/09/logo.svgCRMGamified2012-11-07 17:35:102012-11-07 17:35:10Gamification will be the primary mechanism to transform business operations by 2015 for 40% of Global 1000 companies

About Us

Founded in 2011, and having presence in the US, Canada and Latin America, CRMGamified® provides modern technology to help companies improve sales and service performance by leveraging gamification.

We offer a metrics-driven approach and CRM add-ons to promote behaviors that lead to substantial revenue growth, increased employee engagement, and improved productivity of outbound teams across the globe.