The Secretary-General’s Open Working Group has been in session for over a year now, and has produced a compilation of 19 ‘focus areas’ which are an excellent basis for its formulation of prototype Sustainable Development Goals over the next few weeks. However, 19 goal areas will be too many, and in this blog, Andrew Shepherd demonstrates how the focus areas could be combined to produce a goal structure that is convincing and intuitive, but also neat and memorable - and so capable of mobilising support from individuals, civil society, the media and governments over the period of time necessary to implement the measures. It also includes a proposal for a new Poverty Eradication Goal.