How to Increase ARPU + Sales – HostAdvice achieved 340%

With the immense growth of online business and work, companies are striving to boost their online sales, in an environment which is laden with challenges, hence it stimulating creativity and smartness. All of this is for the aim of scoring more purchases and building online success.

In the meanwhile, there has been a revolution in technology and innovation, particularly in the field of conversion, HostAdvice decided to try OptiMonk and see if it solve their issues and concerns, by using onsite retargeting. In this case study, you’ll see how HostAdvice boosted their sales of their top advertiser with a high conversion rate, all by using Onsite Retargeting.

Meet HostAdvice.com

HostAdvice.com is the leading global portal for web hosting information and is the largest database of web hosting companies. They currently have 3,500 companies listed on the site with their full information and hosting plan details, which is translated into 33 different languages. Beyond company listings and plan details, the site also contains user reviews and comments about the companies (in addition to an expert opinions space).

The enormous amount of information on the site is a great resource for anyone researching hosting companies and hosting plan options.

They received really impressive results using OptiMonk, and here is the opportunity now to learn more about the solution they applied successfully in order to boost the revenue of their site.

In this case study we’ll share with you how exactly they:

increased sales for InterServer by 340%

With a high conversion rate of 37% on this offer

Maintaining high ARPU

Challenge – Increase ARPU

At HostAdvice, they were somehow in a dilemma, between offering special deals for their visitors which by the end will lower their ARPU (Average Revenue Per User) in the first hand. On the other hand not offering the special deal would maintain the ARPU, however they will end up with few users signing up, and as a result they will have to bear the lower overall revenues.

They wanted to not only present a visitor with the right offer, but to present the offer at the right time. Another challenge, which is related but different, is to display the special discount offers, only in case the user have not taken advantage of the standard offers.

Solution

Redirect Popups allowed the team of HostAdvice to target users who were about to leave the site, and only then reveal the special InterServer deal. That means if a user made the decision to use InterServer “naturally,” they will be paying the regular price for the hosting services, thereby preserving the standard ARPU. If, however, the user was about to leave the site without a purchase, the Redirect Popup would present the following special offer:

This means their popups would only show when a visitor’s mouse was moving towards the address bar or “closing X” button in their browser. In other words, only when the visitor’s behavior showed they were intending to leave or exit the site. On that exact micro-moment, OptiMonk’s popup interrupt users, as well as it gives them second thoughts.

It is interesting to note that HostAdvice’s team discovered that this offer was effective not only with users who had already considered InterServer, but also with users who only looked at other companies since the offer was so amazing.

OptiMonk allowed HostAdvice to display the right offer at the right time. With a high conversion rate of 2.37% on the offer, they increased sales for InterServer by 340% while still maintaining a high ARPU.

Targeting Options

Let’s take a look at the settings HostAdvice used to ensure their offers were displayed based on engagement and didn’t interrupt or annoy their visitors.

It was important that the popup campaign at HostAdvice would only display at optimal times. They set their onsite retargeting campaign to show up on “exit-intent”:

This means their popups would only show when a visitor’s mouse was moving towards the address bar or “closing X” button in their browser. In other words, only when the visitor’s behavior showed they were intending to leave or exit the site.

Plus, they set the popup to display only two times for each visitor. This way, people would have a second chance in case they missed the first offer, but they wouldn’t be annoyed by seeing the same popup over and over again:

Moreover, to make sure their popup displayed only to those visitors who were engaged on their site, HostAdvice displayed their offer only after someone had opened at least 2 pages on their site before leaving:

Results

HostAdvice was more than successful using OptiMonk for their Onsite Retargeting campaign. By targeting the right audience at the right time with Redirect Popups, the number of visitors who made a purchase increased significantly.

They increased sales for InterServer by 340%

With a high conversion rate of 37% on this offer

Maintaining high ARPU

What HostAdvice had to say about using OptiMonk:

“One of the really wonderful, and somewhat unusual, aspects of the OptiMonk pricing plans is that the various plan levels depend on web site traffic volume. However, all of the many different features OptiMonk offer, such as campaign types and triggers, design tools, and targeting options, are all completely available across all plans without any limitations. We found an impresive solution using the OptiMonk Redirect Popups campaign type.”

-Ariel Hochstadt is the co-founder of HostAdvice.com

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