Project Description

Formica Group

100th Anniversary Global Campaign

The inventor of laminate, the Formica® brand, celebrated 100 years in 2013. Vehr was on point to lead the communications strategy and was challenged to celebrate the history, global expansion and design impact of the brand on an international scale while conveying one clear, unified voice.

After centrally developing strategy, messaging and implementation guidelines, we relied on communications partners in Europe, Asia, Australia and New Zealand to tailor the market-specific approach and local execution.

The WINThe #Formica100 milestone and Anniversary Collection of laminates were celebrated in media outlets around the globe, including “Consumer Reports,” “The New York Times,” “The Guardian,” “Bloomberg Businessweek,” “Better Homes & Gardens,” Fox News and National Public Radio.