NEW HEALTH GUIDE WILL REACH AFFLUENT SHOPPERS AT HOME

A new health and wellness magazine title launching in the USA will use a first-of-its-kind distribution model to reach health-conscious consumers in their homes. America’s Health Guide will launch nationally in January 2019 and will feature native content and advertising from some of the country’s leading health food, supplement, and lifestyle brands. Its native content model and its proprietary targeted-distribution system are unique in the healthcare marketplace. Mailed direct to affluent consumers, America’s Health Guide will target 400, 000 high-earning, college educated, married couples who own their own homes located around America’s fastest growing wellness retailers and workout centers such as Whole Foods Markets, Inc, Sprouts Farmers Market, Inc, Wegmans Foods Markets, Inc., Publix Super Markets Inc., HEB Grocery Company, LP, Orangetheory Fitness, Lucky's Market, The Kroger Co., Natural Grocers by Vitamin Cottage Inc., Costco Wholesale Corporation, and The Vitamin Shoppe.

“As newsstand racks are being replaced in key retailers, removing the opportunity to market in-store, we are targeting the customers directly. Research shows customers still rely heavily on magazine advertising in making brand choices. This adaptive marketing technique enables us to reach and educate a store’s customers by skipping the newsstand and going directly to them,” says Allison Publications executive Joanna Shirk. Shirk is the former group publisher of Better Nutrition, Amazing Wellness. Clean Eating, Vegetarian Times, Oxygen, Muscle & Performance, and The Box, her insight into the wellness lifestyle space has made her one the industry’s top marketing innovators.

The owner of America’s Health Guide is Wick Allison, the Dallas based publisher with a 44-year record of successful new magazine launches. “America’s Health Guide targets the affluent consumers who are interested in healthy lifestyle products and frequently visit these fast-growing core retailers.” America’s Health Guide is designed as a shopping resource for the consumer who already enjoys a healthy, active lifestyle and seeks to learn more about products they should be to improve their regime.

Publisher Lisa Dodson has spent the last 15 years customizing programs for consumer brands in the healthy living space such as Kellogg’s, Ben & Jerry's, Kaneka, Europharma, Vitamix and Nature’s Way. She believes that the wellness publishing space is ripe for an innovation like this. “The healthy living market continues to grow year on year, but that means more products, more competition, and more demand for consumers to see and connect with your product. America’s Health Guide offers brands a targeted approach to reach a specific kind of consumer, with the knowledge of where she will ultimately be engaging with and purchasing her products. This is where brands want to be today, and now they have the vehicle to get there.”