Facebook will let people block certain types of ads, starting with ads for alcohol and parenting

Business Insider
Alex Heath

For the first time, Facebook will let people in the US block certain types of ads from appearing in their News Feeds, starting with ads related to alcohol and parenting.

The social network’s 1.8 billion users have already been able to select topics they’re interested in seeing targeted ads for, like wine or skiing, but this is the first time Facebook has let people proactively block certain kinds of ads from being shown.