AliceBybee

Design Director

With a combined education in sociology and graphic design, I have been able to move fluidly between various sectors, providing unique, strategic insight, creative direction and design for both corporate and non-profit clients.

Work Samples

Work History

SKILLS
• Creative direction, strategic user centered perspective, project management, website production
management and client development.
• Attention to detail, from high level views down to the nitty gritty.
• Support and inspire teams through collaboration, direction, vision and planning of all deliverables.
• Excellent time management and organizational skills, managing all the moving parts
and keeping teams on track to reach milestones.
• Expert knowledge of prepress, offset printing, Adobe Creative Suite.
EXPERIENCE
Iron Creative, San Francisco, CA {Design Director}
1.08 - 9.12
• Branding, corporate communications and interactive design for clients such as Genentech, Levi’s, de Young Museum, Boys and Girls Club San Francisco, ecoAmerica, New Schools Venture Fund and Oakland Zoo.
• Art directed and mentored junior and intermediate designers.
• Shepherded projects from initial strategic learning with clients, through user experience, design and development with user centered perspective.
• Managed the end to end client development process, from securing initial engagements
with new clients to successfully growing long-term strategic relationships.
• Scoped, scheduled and managed projects to ensure that strategic positioning was achieved within budgetary, strategic and schedule constraints approved by clients.
• Collaborated with and managed web development team and partners on the execution
of design, content management requirements and training for clients.
AIGA San Francisco
6.10 - 6.12 {President}
• Managed a 20-person volunteer board, sub-committees and the Executive Director in vision and execution of programming and resources for the Bay Area design community.
• Served as the public face of the chapter, initiating and cultivating community, sponsorship
and media relationships.
• Responsible for the financial health and stability of the chapter: $250,000+ operating budget and 50+ sponsors.
• Increased membership to over 1700 members, making the San Francisco chapter the 2nd largest of the then 65 chapters in the United States. With over 50 events a year and 300+ volunteers, it was also one of the most active.
8.09 – 6.10 {Vice President}
• Served as a public face of the chapter, initiating and cultivating community, sponsorship and media relationships. • Supported the President with program and board management. Coordinated the Advisory Board.
1.06 – 8.09 {Social Impact Co-Chair}
• Created AIGA San Francisco’s Social Impact Chair and co-founded cause/affect, the international design competition celebrating the work of designers and organizations who set out to positively impact society.
• Responsible for promoting and supporting design for social good through networking and collaboration with like-minded individuals and organizations.
Anthem, San Francisco, CA
11.03 - 1.08 {Design Director}
• Designed branding, packaging and corporate identities for clients such as PETCO, Microsoft, Sports Authority, Safeway, Sur La Table and The Marine Mammal Center.
• Art directed photo shoots for packaging and branding collateral.
• Art directed and mentored junior and intermediate designers.
• Managed team of junior and intermediate designers, ensuring that strategic positioning was achieved within
approved timelines.
Consumer Financial Service Corporation, Emeryville, CA
5.03 - 11.03 {Designer, Project Manager}
• Art direction, copywriting, proofed and coordinated multiple print and online projects simultaneously for clients such as American Express, Wells Fargo and JP Morgan Chase.
• Acted as liaison between company, designers, vendors and clients, ensuring accuracy and on-time delivery.
• Designed and managed production of print and online materials, including versioned direct mail, HTML emails and splash pages.
Subset Design, San Francisco, CA
3.02 - 5.03 {Designer}
• Designed, art directed and project managed marketing materials, print pieces and web for corporate, private and government clients.
• Art directed photography for print and web.
• Extended product lines for existing and new brands.
• Designed glassware/dinnerware set and gift items for Williams-Sonoma.
Pentagram Design, San Francisco, CA
8.01 - 6.02 {Intern}
• Assisted in design of identities, print pieces, packaging and collateral systems, for clients including the San Francisco Zoo, KQED, Roxio and Larkin Street Youth Center.
• Comping, presentation and mechanical production, image and content research support.
Addis Group, Berkeley, CA
2.00 - 8.00 {Intern}
• Assisted in design of style manuals, identities and branding extensions for clients including Intel, Glen Ellen Wine and STAND.
• Scanning, retouching, comping for design pieces, photo shoots and client presentations.
East Bay Conservation Corps, Oakland, CA
9.97 - 1.99 {Learning Center Case Worker}
• Managed case load of 100 low-income, urban youth.
• Supervised half-time case workers, tutors and interns.
• Planned, organized health fair, life-skills workshops.
• Worked with local agencies to secure youth services.
• Tutored in math, reading and language skills.
NAMES Project Foundation, San Francisco, CA
9.96 - 6.97 {World AIDS Day, National Interfaith Display Coordinator}
• Coordinated country-wide displays of the AIDS Memorial Quilt.
• Liaison between volunteers and the National Office.
• Catalogued imagebase of the AIDS Memorial Quilt.

Print 2008
Regional Design Annual Winner {cause/affect call for entries}
Work featured in "Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design" Peleg Top {The Marine Mammal Center identity}