Why Every Business Needs A Website

September 27, 2018

Whether you are working solo out of your apartment or you are a multi-location company with hundreds of employees, EVERY business needs a solid website. Here are 5 reasons why your business needs a website

1) Your Competitors Have Websites

Let’s say you’re single and searching for a partner. You’re at a club and you see the most beautiful person you have ever seen. They got you saying “DANG!”

Then the worst happens… Your would-have-been spouse gets approached by your competitor and they get their flirt on. They leave together and your dreams are crushed.

People are out there looking for your services and you best bet they are checking out your competitors’ websites.

There is a good chance that you are losing potential customers just because they don’t know much about you or whether or not you exist and since 72% of business are increasing their budgets in advertising online, the competition is only getting stronger.

2) You Gain Credibility

Imagine if you hear about some business through a friend or a mailing or on another website and it sparked your interest… What would you typically do next? The majority of the time, you would go to their website to learn more.

In the past, you would bust out that fat book of numbers and give them a call, but now we are in the information age and that is just a way of the past.

A website is accessible 24/7 and is your way of always being able to advertise yourself. It doesn’t matter when someone hears about you or where they are, you can always present your company to them.

5) Expand Your Customer Base

Building your image online gives you an opportunity to expand past your current customer base and gain more customers.

Let’s say you make music and you’re looking for a place to record but you can’t find any too great places in the area.

You were able to find an awesome studio over an hour away from where you live by coming across their website and learning how they were better than the local studios. Now you have been recording there ever since.

Your website gives you the ability to find all types of customers from all over the place, so don’t limit yourself to your current market.

Statistics Recap

72% of business are increasing their budgets

63% of consumers primarily use a company’s website to make a buying decision

30% of consumers will immediately take you out of the consideration bucket if you don’t have a website.

47% of visitors look at your product and services page before anything else.

72% of people will go straight to google to find information on their buying decisions.

Sources

Conclusion

If you don’t have a website or your website is not up to par, you are only doing yourself harm. Make your website a priority and invest into it with a professional. If you do not have professional experience in web development, you can reach out to a professional here to discuss a web solution for your business.

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Photography and Videography – Many of SG Photography’s clients primarily speak Spanish, so in addition to a beautiful online portfolio, we created a full-website translate function to suit all audiences.

Pizzeria Restaurant – Using a new color scheme and modern look, we created a simple, mobile responsive website design for Dans Pizza that allows their customers can easily view their menu and order food.

Contact owner and founder, Andrew Evers.

I personally build relationships with all of my customers. This allows me to deeply understand your needs and goals so Brand Evolution can build you a powerful website and market your content in the most effective way possible.