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Savvy advice for adding video to your marketing plan

Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges. Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline Covers the necessary steps for creating the video, from scripting to shooting to editing Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience Details the new frontiers of video marketing including mobile video and measuring results
Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.

Product Details

Paperback: 408 pages

Publisher: For Dummies; 1 edition (May 8, 2012)

Language: English

ISBN-10: 1118188764

ISBN-13: 978-1118188767

Product Dimensions: 7.4 x 0.9 x 9.2 inches

Shipping Weight: 1.5 pounds

Customer Reviews

Comprehensive, Entertaining, and Useful Guide to Video Marketing

4 people found this helpful

on May 5, 2012

By David E. Sarna

If you are considering making a video for marketing purposes, or you made some, but were unsatisfied with the cost or result, Video Marketing For Dummies is the book to get. Kevin Daum, a well-regarded For Dummies author and INC columnist and his colleagues have written a thoughtful, comprehensive, and fun book for successful marketing using video. Whether you are a do it yourselfer, or like me, a “manage it and get it done well but inexpensively by others” type, this book helps with all aspects of what can be an intimidating topic. First, it makes the point that videos sell. A posted video, I learned, can increase the chances for a customer purchase by up to 35%. Whatever it is you’re selling, video sells it better. Search engines accord pages with video higher ranking. All of which is why you need to make videos whether you are selling services or widgets. Second, the book warns you away from being stiff, boring, and unwatched.

Everything you need to get started using video — good video — for your marketing

8 people found this helpful

on May 5, 2012

By Amazon Customer

And when I say “everything you need” … this book lays it all out there. How to get ideas, how to script your video, shooting techniques and editing tips. More than just a technical how-to-shoot-video (for Dummies, of course), this book shows how to use the video to strengthen your marketing and improve your sales. My favorite section of the book: all about scripting your video. The authors show how the same marketing message can be delivered using a variety of different story lines. They show exactly how the brainstorming process works.

Key to Engagement Marketing-Video

One person found this helpful

on August 10, 2013

By Matt Davidson

Betina Hind has been in the leadership of making video a selling tool. Her book Video Marketing for Dummies is not on the technical aspects of how to make good video as much as it is on how to use video to showcase your business. How to make YouTube a resource that promotes your business or organization. Use here ideas and you will be far along in creating a web presence that sell for you 24/7.

Great book with lots of practical advice

One person found this helpful

on May 10, 2012

By Marisa Smith

Video Marketing for Dummies should be considered “The Bible” for people who want to produce compelling video content to engage prospects and customers! The writing is easy to understand, and the tips are practical for businesses of all sizes. When coupled with lessons in Kevin’s other book ”

Another great book in a great series

One person found this helpful

on December 2, 2014

By cdrspock

Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!

Great starters

One person found this helpful

on June 27, 2013

By Brad and Sheryl

This book is great for beginners and intermediate video creators. It has everything from writing script tips, where to find music, copyright warnings, finding talent… If you know someone who wants to get started on the right track with video or even Youtube, this would be a great book for them.

great to learn from

on November 21, 2015

By Nadia Giordana

Still reading it, great to learn from, I’m pleased and learning what I expected.