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Author: Melanie Fawcett,
Producer on Purpose

Melanie Fawcett is the Founder and Head of Storytelling at Producer on Purpose, an educational hub and movement of mindful storytellers with a focus on empowering people and brands to share stories that matter. Mel writes and talks a lot, whether that be through video, digital content, old-fashioned books, speaking or teaching workshops that focus on forward thinking marketing meets mindful self development. Her first book #popphilosophy will be out in 2017.

We all know that video consumption and the integration of video into our everyday social media experience, has gone absolutely CRAY-CRAY-BANANAS in the last 12 months.

From Facebook Live to Instagram Stories and then Live Insta Stories – it seems like every week business owners are inundated with new ways to communicate with our tribes using the MOVING IMAGE.

Trying to keep up with every new evolution of our fav social media hangs is HARD. Many biz owners can feel overwhelmed by it, its exciting but at the same time DAUNTING – everyday it can feel like,

“OH WOW, awesome, a new video tool!
Now WHAT DO I DO with it exactly?”

So we are breakin’ down a few sharp shootin’ stats and some handy video hackin’ tips to help you unlock where to start TODAY, to make video the NUMBER ONEway people fall in LOVE with your brand {and want to stalk you always}.

From Social Media Today, 2016, stats entrepreneurs NEED to know;

In 2014, CEO of Facebook Mark Zuckerberg was quoted as saying, “In five years most of Facebook will be video.”

People spend 3 x longer watching video that is live, compared with video which is not live.

In 2016, Facebook was generating over 8 billion video views on average per day, which was double the amount of video content users were consuming in 2015.

3 x #OChustlehacks for video that will raise your level of human connection with your crowd, skip the scary stuff + get you on the path to makin’ brand movie majik with mojo.

1. Have a play with Facebook Live {yup it can be fun, no really}

If the thought of doing a live video direct on your business page fills you with the same feeling as extensive dental work, never fear! Use your trusted FB communities to EXPERIMENT. Next time you want to ask a question in a group, why not try a very very short video, asking the question in person? No need for fancy locations or outfits, just keep it super real + quick + guaranteed you will create engagement because people can SEE YOU and therefore relate to you 150 x better!

2. Instagram Stories {super quick and you don’t even have to be in the shot}

This is like HEAVEN for newbies to video. You are the documentary maker and in your best Attenborough-esque voice, you can show us where you live, what you make, behind the scenes of your thang, your dog’s new jacket, your super cute #hustelspace, your fav café – ANYTHING that helps us to dig under the surface of your VIBES and YOU {and by extension, your brand!} Pop your sunnies on for an easy way to say hello incognito…..

3. Video as a conversion tool {talkin’ like you are in the same room so we can feel like we are}

There are literally hundreds of opportunities to share a LITTLE SMALL SLICE of you on a pre-recorded video in your online communities or even through emails to clients! Whether you are pre-startup or in your first 5 years of biz – using video as a communication tool for everyday messages, is a great way to SHOW YOU REALLY CARE.

Instead of an email with a message, could you record a short video on your phone to send instead?

Even just a “thank you so much for working with us and just wanted to let you know that if you have any questions, please don’t hesitate to contact me anytime.”

So much more personal and sincere in a video and you can re-use that video as part of your client process again and again. Or make a new one each time with specific references to your client – they will feel like you REALLY love them.

Even just a few seconds of video of you, can go a LONG way to creating real, sincere, trust with your growing community of brand stalkers. {We mean, admirers.}