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UEFA 2016 and Out of Home Advertising

The 2016 UEFA European Championship, commonly referred to as UEFA Euro 2016 or simply Euro 2016 kicked off over the weekend starting from June 10th till July 10th 2016. It has been quite a dramatic weekend so far. Based on South East Asia's fans preference for international football focused on World Cup and BPL, we will probably hear more of EURO 2016 near us closer to the finals!

Outdoor advertising is one of the key media outlet to ensure as many advertisers get on the public's attention during this period and a quick scan on the Internet of some awesome placements done so far

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From PML website - Ireland’s longest established Out of Home communications specialist - PML had planned Three Ireland (a telecommunuications) #MakeHistory campaign on OOH.

Three Ireland are the sponsors of the Republic of Ireland Football team and their Outdoor promotion has been running on large formats, including, Golden Squares, 48 and 96 Sheets, plus Première sites in advance of Euro 2016!
Ever the pioneer in pushing the boundaries of OOH - from the JCDecaux website

"JCDecaux has teamed up with PA, (the Press Association), to bring UEFA Euro 2016 live scores and news coverage to consumers nationwide, powered by live data and delivered dynamically."

What a way to get Euro 2016 live everywhere you go!

Contact us today to see how your media campaign can work for you.
Call 6273 0556 or reach us at ask@tpmoutdoor.com

TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with: - On-ground local expertise, offices, people & billing in rapidly developing Asian Markets;
- Years of proven experience and know-how for regional and local implementations;
- Impactful, eye-catching solutions at prime locations to reach the right people.

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In one way, that is the truth
about setting up billboards. The monthly rate of having billboards displayed is
quite high; it can cost you up to almost 1000 dollars per month. However, there
are a lot of good things in return. Most usually, for other types of media advertising, you would
have to pay about the same priceto have your ad
posted but with little effect and exposure. On the other hand, for billboard
media, you can feel the effects on your business almost instantly. Research
suggests that people spend more and more time outdoor than before. Therefore,
displaying billboards are the best way to capture people’s attention on the
move. The study shows that 70% of us “often look at
the messages on roadside billboards and more than one-third (35%) are
reported to have looked at an outdoor ad each or most of the time they
pass one.” In conclusion, billboard advertising really isn’t as
expensive as you might think. Your brand could be seen and remembered by
hundreds of thousands of pot…

24 hours, 7 days a week constant exposure >You
can never turn them off. It is not
something people can click to close a window or turn the page to make it stop
‘bothering’ them by being in their sight. Be it day or night, rain or shine,
outdoor media stay there no matter what, continuously transmitting messages
that they are supposed to. >The
airport is a good example of a constant exposure, where there are people walking
around 24/7. The CIMB lightbox at Jakarta International Airport, one of the
busiest airports in the world, is located at the International Departure
boarding area. >Alternatively,
there is also the highway in Jakarta. Being labeled one of the ‘worst traffic
in the world’ means that it has one of the highest vehicular traffics too. With
this fact, it is for certain that the billboards located there are being seen
by thousands of people each day.

According to a Techcrunch article - by Jonathan Sills - OUTDOOR IS THE NEW BLACK It is clear the outdoor advertising is making a comeback, and more so for advertisers from the digital and technology ones. In fact, the higher the propensity smartphone savvy consumers, the more evident the use of outdoor advertising. Digital advertising and outdoor advertising are highly complementary for the following reason
1. Both digital advertising and outdoor advertising reaches the highly mobile and always on the move consumer
2. Digital advertising creates a pull effect when the consumer searches for the content and the consumer is usually hooked on its digital platform of choice. More and more consumers are turning to adblocking due to over exposure and concerns for data protection. Outdoor advertising can reach these consumer where other analog media such as newspapers, TV, radio and magazines cannot since ALL such information needs are replaced by online channles.
And so far, as I know, …