Tips & tricks to help you get the most out of your online advertising.

Conquer Search and Social with WordStream Advisor’s Hidden Gems [Infographic]

What does WordStream Advisor have in common with Led Zeppelin’s discography?

They’re both full of hidden gems.

When you’re in dire need of some sweet tunes to throw on while you cook Sunday dinner, do you simply put Led Zeppelin IV on shuffle and call it a night?

Heavens to Betsy—I sure hope not. You should be playing songs from across all eight albums, basking in the glory of early covers like “Dazed and Confused” and late-career triumphs like “Fool in the Rain.” It’s the only way to get the most out of one of the greatest rock ‘n’ roll catalogues of all time.

You should approach WordStream Advisor the same way.

Adding keywords via the 20-Minute Work Week.

Sure—the 20-Minute Work Week is a hell of a tool. The ability to check in once a week and quickly add negatives, optimize bids, and add extensions is super convenient. In minutes, you can effectively streamline some of the most mind-numbing parts of PPC account management.

But there’s so much more.

For example, if you navigate to the Manage tab, you can customize the metrics columns to your liking. If you want insights into auction prices, conversion values, or return on ad spend (ROAS), you can make it happen.

Or maybe you could use a closer look at the keywords that are frequently triggered by users’ search queries. If you head over to QueryStream, you’ll see a small information icon next to each target keyword. Hover over it, and you’ll discover its Quality Score, its maximum CPC, and the corresponding SERP.

Perhaps you’ve mastered the art of static text ads and you’re ready to venture into more dynamic media. Did you know that WordStream Advisor enables you to create unique, engaging Facebook video ads in a matter of minutes? Now you do.

Want to zoom out for a bit? Head to the Dashboard and check out your Biggest Movers. Here, you can get a bird’s eye view of your performance across metrics and platforms. Whether you want to evaluate your Facebook CPA over the past month or your Google Ads conversion volume over the past year, the Dashboard makes high-level analysis easy and comprehensible.

The point: WordStream Advisor is full of hidden gems. Regardless of your goals, your scale, or your industry, there’s always additional value to be discovered. If you’re unsure of where to start your journey, check out the wonderfully gamified infographic below—brought to you, as always, by our in-house design duo of Kate and Maria.

Conor Bond

Conor Bond writes words about stuff on the WordStream blog. He likes to drink coffee, play basketball, and pretend he doesn't care about his inadequate facial hair.