Can You Name 3 Reasons I Should Give a Rip About Your Facebook Business Page?

So have you had enough hype and complaining on the issues with the new Facebook timeline for business pages? The complaints have consumed the social waves. From people complaining about the lack of landing tabs, lost control, poor resolution of cover images to inability to send messages to people who have liked your page.

If you are having major anxiety over the latest changes with the Facebook Timeline Business Pages then you need to do a serious sanity check on your online strategy. As I wrote in this post, the problem may very well not be the technical and platform changes of the blue and white platform you do not own (Facebook) but the fact you have put all of your social eggs in one basket.

Evolution and change in technology is inevitable. We don’t own Facebook, LinkedIn, Twitter or Pinterest. We borrow them. We are both their product and their customers. The owners of the social networks can do whatever they like with their platforms. They are in business to make money and the sooner you can accept that the better you can get on with your own integrated online and offline marketing strategy and drive results.

However, after you adopt the technical specifics of the new Facebook timeline page you are still going to have the same challenges and/or problems as you did before. The same questions are going to come up over and over again in social circles.

Why won’t people talk to me?

Why do they like my page and never come back?

Why won’t they share my content?

Why won’t they opt-in to my email list?

How do I get them to convert to a real sale?

How do I see any type of business benefit from Facebook?

I have one question for you related to this post. You are not required to answer it now. I want you to think about it, and come back and answer it within the next week.

Question: Can you name three reasons why someone should like your Facebook business page?

Why should they like it?

Why and what can you provide to them that they can’t get on 500 other Facebook pages?

Why should they do anything more than like your page and never visit again?

Why should they comment?

Why should they like the page?

Why should they share your content with their community?

Why should they click on any of the apps tabs?

Why should they subscribe to your email list?

Why should they trust you with their email to download your whitepaper?

Why should they think you and your products or services are relevant to their life or business?

Why should they believe you have anything unique to offer them that they can’t get for free elsewhere?

Why should they care you exist?

Why should they care your brand exists?

Why should they give you a second thought after the first?

If you can not clearly articulate three reasons someone should like your page, then I can guarantee the chances of them doing anything that is noted on the list above are few and far between.

What You Say?

So tell me, can you name the three things? Why should I or anyone else like your page? Why should your target market like your page? Why should they care it exists? How are you going to be different? How are you going to inspire them to do anything but move on to the next page, tweet, blog post or pin on Pinterest?

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About the Author

*Forbes Top 10 Social Media Women, Forbes top 50 Social Media Power Influencer - CEO / founder of Marketing Nutz, full service social brand, digital marketing agency. Social media marketing speaker, author, strategist, consultant, coach, & trainer. I help businesses of all size integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups!

Kurthrzqlljp

@PamMktgNut Get for yourself a walmart voucher. All you need to do is respond walmart’s question! Look at my profile website!

MZazeela

Thanks for the insight, Pam. I think the overriding message is that simply being there is not enough.

I compare this to a good direct marketing campaign. There must be a strong “call to action”. Without one, why should anyone bother to come back, to comment, or to share your content?

Cheers,Marc

http://www.pammarketingnut.com/ PamMktgNut

@MZazeela Amen! Call to actions are the key to success and results. Even I lack on these some weeks. Yet every time we put focus there it is clear we should put more!

mbrewer

@PamMktgNut Hi Pam. I tried to subscribe to your blog via email and I received a message back that it was not set up. Would love to follow.

PamMktgNut

@mbrewer hmm…. you’re right. Genesis widget seems wacked? I removed. You can use the RSS icons or this link http://t.co/i78ls2yp Sorry!

PamMktgNut

@mbrewer and thanks so much for letting me know! Really appreciate it!

Karinabfjboxhi7

@iannarino Get for yourself an walmart coupon. All you need to do is respond walmart’s question! See my profile url!

Acquirent

@iannarino @PamMktgNut Interesting. With so many business pages on FB, the ability to hold your target market’s interest is harder & harder!

Kellyszbjpjldgd

@shonali Get for yourself a walmart gift card. All you have to do is answer walmart’s question! Look at my profile website!

Fernandos2fgkex

@shonali Get for yourself an walmart gift-card. Everything you have to do is respond walmart’s question! Look at my profile link!

RyanWPRussell

@socialmouths @PamMktgNut Great points!

1bizz

@mmangen @PamMktgNut Hi

http://shannonchow.com/ ShannonChow

This is great! I hope with this article, people would understand and start finding solutions and stop blaming the change on social platforms.

http://www.pammarketingnut.com/ PamMktgNut

@ShannonChow Thank you. Appreciate you stopping by & taking time to comment.

http://zoealexanderuk.com/ Zoe Alexander UK

This is a fabulous post. I am revisiting my FacePage and asking myself each of these questions about our page. Sometimes we are too close to our brand and can’t see what others see so it is very useful to have a checklist. After all unless there is something to make people engage with your brand, why would they bother to comment, like, or revisit your site?

http://www.pammarketingnut.com/ PamMktgNut

@Zoe Alexander UK Good for you! Relevancy is key to success for any business, any audience, any medium! In a noisy world it’s truly the only way to be heard!

resully3470

@makobiscribe @PamMktgNut great post! Can You Name 3 Reasons I Should Give a Rip About Your Facebook Business Page?

revdemand

@PamMktgNut Interesting post, thanks!

AFMarCom

It’s my firm belief that even with the new “Timeline” layout, which can make a nice gallery for product photos, most people don’t care at all about your actual page/timeline/whatever. They only care about the things that appear in their newsfeeds — and they care waaaay more if you annoy them than if you entertain them. Okay, if you have clickable coupons for things they really want to buy, they care about that, too. If they REALLY want to buy them.

Pam Moore @PamMktgNut

Interesting perspective AFMarCom. I don’t agree on the coupons. It completely depends on your audience and the products. Many ppl get annoyed by coupons. I do agree on the news feeds and it should be any brand’s goal who is providing relevant content to make it onto the fav lists of their readers, brand evangelists and prospects.

PamMktgNut

@MargieClayman thanks Margie! How are ya’ girl?? I need to talk with you about an event later this yr!

RT @lorirtaylor: Can You Name 3 Reasons I Should Give a Rip About Your Facebook Business Page? http://t.co/yfR43SsG via @PamMktgNut

mlaffs

@ShellyKramer @PamMktgNut AWESOME

davidbrier

@BigGirlBranding I’ll give you one: “New shit. Different day.”

BigGirlBranding

@davidbrier LOL… Good one!

askcherlock

@PhilTorcivia I cannot give you one!

How To Make Money Everyday Online With JR Bledsoe

It’s not for you to worry if people care right away, it takes time to build anything good, our lives are based on relationships and you usually get back what you first GIVE. Treating those relationships with respect is your mind set, all those other questions you continue to ask yourself is just selfishness and immaturity. It’s the what about my needs mind set that destroys relationships in all aspects of life. To reach the masses you start with ONE. It’s like this, you practice kindest with one and learn how to build that relationship until your kindest overshadows them and a respectful relationship is established and then and only then do you invite others into your life. Try it, it WORKS!!!

miguelcurrey

Why someone would like your page is a good question but I think the title of my friends blog post is also very pertinent… Facebook Timeline for pages, what does it mean for your business?

@miguelcurrey title of your “friends” blog post? You mean your employer? I’ll leave the link since the url is relevant. However, next time feel free to be honest & share the true relationship with the source company

miguelcurrey

@PamMktgNut Well, inlineVision is my company and Nina is my business partner. We were friends and coworkers before joining forces. I was trying not to be too self promotional, just sharing info. I’m open about who I am and where I work, I hope what I did didn’t seem sneaky or spammy.

miguelcurrey

@PamMktgNut I have also been trying to answer your question for my own pages. It’s similar to coming up with your “unique value proposition”.
I think our business is kind of boring and not that interesting to the general public so we write posts that reflect our own views and hope to show that we’re real and approachable. There are thousands of options when it comes to building a website so we are small fish in a large sea… but we like doing business here in Vegas where we try to cater to small and medium sized businesses.
I will be keeping your post in mind whenever I’m sharing or writing posts.

dylanisfake

@miguelcurrey glad your coming over this may, havent had you over in a long time

miguelcurrey

@dylanisfake ya, it will be cool! tell you dad we should go camping this summer! i wan to go backpacking

dylanisfake

@miguelcurrey ill tell him. Hope youre having a good day and it would be fun to do thouse. I havent gone camping since feb. last year

miguelcurrey

@dylanisfake ya, you guys went without me!!

dylanisfake

@miguelcurrey you would be glad you didnt. We nearly froze to death cuz it was snowing and we found a animal carcus bythistreenexttous

dylanisfake

@dylanisfake @miguelcurrey then we heard wolves and stuff within a mile. We had to get in my dads truck to warm up cuz it was so cold.