DDB Mudra West Wins ICICI Lombard's Creative Mandate

DDB Mudra West has won the creative mandate for ICICI Lombard General Insurance following a multi-agency pitch. DDB Mudra West's Mumbai team will lead the account.

Says Rajiv Sabnis, executive director, DDB Mudra Group & President, DDB Mudra West, "ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement articulated as "Nibhaye Vaade" in its communication. Our challenge was to give sharper meaning to this promise while also contextualising general insurance in a new light. We are excited that ICICI Lombard chose DDB Mudra to take the brand to the next level."

ICICI Lombard General Insurance is a joint venture between ICICI Bank, India's second largest bank with total assets of over $99 billion as of March 31, 2014 and Fairfax Financial Holdings, a Canada-based $37 billion, diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management.