Visual marketing – what the marketers say

As a Newcastle marketing agency, we know that visuals are one of the most important elements of any marketing strategy. After all, a picture paints a thousand words.

But what does this mean for visual content marketing in 2017? Venngage recently surveyed over 300 marketers to find out how they use visuals in their marketing strategies.

Here’s what they found out:

53 per cent said they used visuals in 91-100 per cent of their published content in 2016

Rising from 40.5 per cent in 2015, this goes to show that more and more marketers are relying on the power of images, not words, to convey the important messages of their brands.

41.5 per cent said infographics and other original graphics received the most engagement

Infographics are a great way to make information fun and easy to digest. Instead of sharing a list of facts, make it colourful and add some personality! With only 7.5 per cent saying stock photos had the strongest engagement, this demonstrates that it is important to maintain your brand’s personality in everything you share.

71.1 per cent said they spend less than five hours per week making visuals

Simply by spending one hour per working day making visuals, you can make a huge difference in the impact on and engagement with your audience.

36.7 per cent said their biggest struggle was being able to consistently produce engaging visuals

Consistency is key to any marketing strategy. Ensure your design fits with your brand and be sure to use this throughout all design work. That way, your current and future followers can identify your brand at a glance before even reading the information.

2017 is already proving to be an exciting year for marketers and we’re looking forward to working with clients to produce engaging and exciting visual content for their brands with our ‘colouring in’ service.

If you would like more information on how we can help with your visual marketing strategy for 2017 and beyond, throw us a bone at 01325 486666 or info@harveyandhugo.com

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Client of the month

Our client of the month for February is Darlington Cares. After a successful 12 months the volunteering organisation smashed its target of 5,500 donated hours; thanks to local businesses and their employees, an astounding 11,000 hours were volunteered.