... CINCINNATI Oct. 28 /- LCA-Vision Inc. (Nas... Procedure cost is a major factor in the patient's decision-makingpro...Scott Wood Co-Chief Operating Officer & Senior Vice President of The...Standard Security Life Insurance Company of New York ...

CINCINNATI, Oct. 28 /PRNewswire-FirstCall/ -- LCA-Vision Inc. (Nasdaq:
LCAV), a leading provider of laser vision correction services under the
LasikPlus(R) brand, today announced that it will serve as a network laser
vision provider for a new insurance benefit underwritten by a nationally
known, "A-" (Excellent) rated insurance carrier, Standard Security Life
Insurance Company of New York. The benefit provides members covered by
sponsoring health plans a one-time allowance from the insurance company of
up to $600 for covered laser vision correction procedures. This benefit is
being made available to healthcare plans, employer groups and unions.

"Procedure cost is a major factor in the patient's decision-making
process. We believe this innovative product will act as a catalyst for
insured members interested in laser vision correction, but concerned about
the price," said Steven C. Straus, Chief Executive Officer of LCA-Vision.
"To our knowledge, this is the first offering of this kind for laser vision
correction services and we are delighted to be named a network provider."

Scott Wood, Co-Chief Operating Officer & Senior Vice President of The
IHC Group, Standard Security's parent organization, stated, "The initial
reaction to the Insured Lasik product from our health coverage provider
clients is highly favorable. We believe this product could serve as an
important differentiating feature with wide appeal and affordable rates for
companies, while they provide a meaningful new benefit for the employees
and their families. Insured members can maximize their savings on laser
vision correction by an extra 15 percent by choosing to have procedures
performed within the network."

Standard Security Life Insurance Company of New York

Standard Security Life Insurance Company of New York is a member of the
IHC Group, an insurance organization composed of Independence Holding
Company (NYSE: IHC) and its operating subsidiaries. The company, which was
founded in 1958, is domiciled in the State of New York, and headquartered
in New York City. It is licensed in all 50 states, the District of
Columbia, the Virgin Islands, and Puerto Rico. Standard Security Life is
rated "A-" (Excellent) by A.M. Best. Standard Security Life provides
various lines of life, health, and disability insurance.

Forward-Looking Statements

This news release contains forward-looking statements based on current
expectations, forecasts and assumptions of LCA-Vision that are subject to
risks and uncertainties. These forward-looking statements are based on
information available to us as of the date hereof. Actual results could
differ materially from those stated or implied in such forward-looking
statements due to risks and uncertainties associated with our business,
including, without limitation, those concerning economic, political and
sociological conditions; the acceptance rate of new technology, and our
ability to successfully implement new technology on a national basis;
market acceptance of our services; the successful execution of marketing
strategies to cost effectively drive patients to our vision centers;
competition in the laser vision correction industry; an inability to
attract new patients; the possibility of long-term side effects and adverse
publicity regarding laser vision correction; operational and management
instability; legal or regulatory action against us or others in the laser
vision correction industry; our ability to profitably operate vision
centers and retain qualified personnel during periods of lower procedure
volumes; the relatively high fixed cost structure of our business; the
continued availability of non-recourse third-party financing for our
patients on terms similar to what we have paid historically; and the future
value of revenues financed by us and our ability to collect on such
financings which will depend on a number of factors, including the
worsening consumer credit environment and our ability to manage credit risk
related to consumer debt, bankruptcies and other credit trends. In
addition, an ongoing FDA study about post-Lasik quality of life matters
could potentially impact negatively the acceptance of Lasik. Except to the
extent required under the federal securities laws and the rules and
regulations promulgated by the Securities and Exchange Commission, we
assume no obligation to update the information included herein, whether as
a result of new information, future events or circumstances, or otherwise.
For a further discussion of the factors that may cause actual results to
differ materially from current expectations, please review our filings with
the Securities and Exchange Commission, including, but not limited to, our
reports on Forms 10-K, 10-Q and 8-K.

Except to the extent required under the federal securities laws and the
rules and regulations promulgated by the Securities and Exchange
Commission, we assume no obligation to update the information included in
this news release, whether as a result of new information, future events or
circumstances, or otherwise.

About LCA-Vision Inc. / LasikPlus(R)

LCA-Vision Inc., a leading provider of laser vision correction services
under the LasikPlus(R) brand, operates 77 LasikPlus(R) fixed-site laser
vision correction centers in 33 states and 59 markets in the United States
and a joint venture in Canada. Additional company information is available
at http://www.lca-vision.com and http://www.lasikplus.com.

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