MediaBridge Advertising – Radio Advertising Still Thrives in this Age of Videos and Social Media

May 1914:492017

Radio still thrives in this digital age and advertising on AM and FM airwaves remains an affordable option especially for small businesses. Despite the dominance of the Internet, videos, and social media, people still listen to the old school radio. Many companies continue to advertise on the radio since it has proven to be an efficient and effective medium to generate brand awareness in various markets.

Minneapolis, USA– Radio still thrives in this digital age and advertising on AM and FM airwaves remains an affordable option especially for small businesses. Despite the dominance of the Internet, videos, and social media, people still listen to the old school radio. Many companies continue to advertise on the radio since it has proven to be an efficient and effective medium to generate brand awareness in various markets. Media ratings firm Neilsen reported in 2013 that over 90 percent of Americans tuned into the radio each week in 2012. The average American tune in for more than two hours daily. Hence, those who advertise on the radio are not at all left behind.

“Everyone is talking about digital as being sort of the be-all and end-all of marketing,” Minneapolis-based radio buying agency or company MediaBridge Advertising founder Tracy Call said. “Radio continues to be that clean space where you know you are tuning in for music, you are tuning in for personality and if served up right, you are tuning in for commercials that are educating you on offers that are going on, new businesses that are coming up, and sales that are happening.”

Through her radio buying agency or company, http://www.mediabridgeadvertising.com/, Call has helped many businesses grow through ads that are played on the radio. Many are concerned about what the next marketing trend will be, but she thinks that the century-old radio is still the best way to connect with the consumers. Believers of radio like Call, other marketers, or any radio buying agency or company are finding ways to prove that advertising on the airwaves still works. Call’s company Media Bridge Advertising for instance, uses innovative tools to have analysis performance of radio spots. According to Call, it would be a very valuable insight as those who advertise on the radio can maximize their investment, such as knowing the best time to air the ads, best stations to advertise, and what types of adverts are more effective.

Today’s modern digital tools of gauging broadcast replace the previous way of collecting information, which was asking people directly. Furthermore, gathering information that way was not at all accurate. Call’s radio buying agency or company, MediaBridge Advertising, adds a twist to traditional media. Building smart, creative, and strong media connections over huge ideas is the agency’s specialty. Clients regard the firm as their in-house and outsourced marketing concierge service.

It is anticipated that in the future, businesses will stretch their radio advertising budget. They will want to advertise on the radio to effectively reach out to their target market. MediaBridge Advertising is located at 211 North First St. Suite #325 Minneapolis, MN 5540. With questions or concerns they can be reached via phone at 612.353.6077. Visit their website at http://www.mediabridgeadvertising.com/ for more information.