Wednesday, November 23, 2005

BRING ME THE HEAD OF THE PSYCHO PIRATE!

DC Direct is inviting retailers and consumers to return existing CRISIS ON INFINITE EARTHS SERIES 1 ACTION FIGURES due to quality control problems with the collection.

"We always have our retailers and consumers first and foremost in mind and, as soon as these figures arrived, we realized that they did not meet DC Direct's standards," says Senior VP - Brand Management Cheryl Rubin. "Along with the credits we're offering retailers, we are also in the midst of a brand-new production run (to be released in mid-2006) that will live up to the high quality level DC Direct is known for."

"When we discovered that the figures did not match the production samples, we made changes to address this issue and to prevent it from occurring again," says VP - Design & DC Direct Creative Georg Brewer. "We've taken numerous steps to ensure that something like this does not happen again, and we are confident that this will allow us to maintain the creative and qualitative goals for DC Direct."

Retailers are urged to alert their customers to this program and to accept returns from any customers, including those who may have purchased the figures from another retailer, through December 7.

Retailers should also note that DC Direct is in the midst of a brand new production run for these figures, with the improved editions being solicited in the December Previews (Volume XV #12).

So there you have it... if you are unhappy with your CRISIS ON INFINITE EARTHS SERIES 1 action figures, we will be accepting returned figures at either store. We will record your name and figure(s) returned and replace them with the new ones when they ship.