Every day on the streets of Mumbai thousands of children go hungry, and some even starve to death. With very few resources and money, how do you start solving a problem this big? The answer lay in adding a simple Share sticker to the largest food-delivery network in the city — to share the untouched-uneaten food in their dabbas (lunchboxes) with children on the street.

Case study video

Presentation Board

Sticker Sheet

Conceived by McCann Mumbai, the initiative is a joint effort between Happy Life Welfare Society