Folio: Awards – Categories & Magazine Classification Guidelines

Please use the following guidelines to classify your magazine type for the Eddie and Ozzie Awards.

Description of Eddie Categories:

Print Categories

Note: Eddies topic/market categories must be selected based on your magazine’s target market/topic. If you have questions about where to classify your magazine, refer to the 2006 Eddie and Ozzie Winner List to see applicable magazines for each category.

B-to-B – Any magazine that serves a specific and sole industry or business community. examples: CFO, FOLIO: magazine, Government Executive

Consumer – Any magazine intended for the general consumers or target demographic within a general consumer audience. examples: Newsweek, Men’s Health, Seattle Magazine

Association/Non-Profit – Any magazine or publication that serves the audience of a membership organization. B-to-b or consumer. Examples: IEEE Spectrum, HR Magazine, American Rifleman, AARP The Magazine

Custom – Any magazine or publication contracted by an external client targeting an audience determined by that client intended to serve a marketing function.. examples: Delta Sky, Lexus, The Ritz-Carlton Magazine

Supplemental Annual or One-Shot – Any single issue complement to an existing publication or standalone publication released once per year. Examples: Pure Canada, Dialogue, O2:POL Oxygen Design Directory

Best Overall Design – Awarded for outstanding overall design of a magazine. The entire magazine will be evaluated, including sections, departments, features, readability, ease of navigation, use of art and images, and appropriateness of design to the subject.

Best Redesign – Awarded for an outstanding redesign of an existing publication. Redesigns must have occurred between June 1, 2007 and June 1, 2008 and 2 issues must be submitted the old design and the redesign.

Best Site Design – Awarded for outstanding design, functionality and navigation for a magazine website.

Best Supplemental Annual or One-Shot – Awarded for outstanding overall design of a single issue complement to an existing publication or standalone publication released once per year.

Best Table of Contents – Awarded for outstanding design of the table of contents page(s).

Best Use of Photography – Awarded for outstanding use of photography in any single article/feature

Best Use of Illustration – Awarded for outstanding use of illustration in any single article/feature or cover.

Best Use of Digital Imagery – Awarded for outstanding use of digitally created or altered artwork in any single article/feature or cover.

Best Use of Typography – Awarded for outstanding typographic treatment in any single article/feature.