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"Jon just talks in the videos - no scripts, notes, etc. He's naturally informed and comfortable in his own skin," noted Davis, whose firm produced Huntsman's videos and all branding elements associated with the campaign. According to Davis, Huntsman has a "special team" devoted to digital work, though most of the digital staff are not based at the campaign's Orlando headquarters.

Davis is a bit of a weird-videos guru; he had a hand in the "One Tough Nerd" video from Michigan Gov. Rick Snyder's 2010 campaign and the infamous "Demon Sheep" video that created buzz for Republican Senate candidate Carly Fiorina during her unsuccessful campaign to unseat Barbara Boxer.

News Briefs

Hillary Clinton's deleted emails might not be as gone as she thinks; people making decisions about encryption know nothing about encryption; Meerkat is dead (already); finding out that Facebook filters the newsfeed is, to some like waking up in the Matrix; and much, much more. GO

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO