10 May 2012

The most common mistakes in selling a cloud service

In this episode of the Uhuru podcast show Peter Cohen, the founder ofSaaS Marketing Strategy Advisors, explains how selecting the right technologies for a cloud service requires a good dose of business and marketing acumen to succeed. Picking the right technology or platform to build a cloud service is just one piece of the puzzle.

Peter has seen wanna-be internet businesses make all manner of rookie mistakes such as under spending on marketing (who knew) and selling on cost alone (you’re dead if your only differentiator is price). Unfortunately, there is no silver bullet for success as a cloud service. Good marketing and pricing strategies will vary based on the specific business. Just make sure you are flexible and measure, measure, measure, results of everything you do.