Millie Bright said: "We must make it clear that there is no place for religious, ethnic or national-based hate, both on and off the pitch."

The campaign has been launched in the run-up to Holocaust Memorial Day on 27 January as the club faces disciplinary proceedings by UEFA over allegations that supporters engaged in racist chanting during a game against Vidi in Hungary last month.

Image:Eden Hazard, Chelsea's star player, appears in the video

Chelsea want people to post on social media photographs of themselves holding #WeRemember signs.

It is the third year the club has run a campaign in conjunction with the World Jewish Congress.

Chelsea fans have often been accused of antisemitic abuse, mostly against supporters of their fierce London rivals, Tottenham.

Image:The club is urging people to 'give a red card to hate'. Pic: chelseafc.com

In December, Chelsea chairman Bruce Buck condemned the actions of "a few mindless individuals", branding alleged racist abuse of Raheem Sterling and antisemitic chanting at the Europa League tie "unacceptable" and "unwelcome".

UEFA, European football's governing body, announced on Tuesday it had opened disciplinary proceedings into the incident in the match against Hungarian side MOL Vidi.