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The U.S. stock market reopened after a three-day holiday weekend Tuesday and brought at least a brief sigh of relief for . Shares of the social network opened higher, rising as much as 2.3% in morning trading, thanks in part to an encouraging report about the company's business in Asia.

According to an E-Marketer report cited in the Financial Times, Twitter's user base in Asia has already passed that of the U.S. and will be double North America by 2018. That figure is despite stiff competition in the region and the fact that the service is banned in China, the FT notes.

The upbeat take on user growth abroad – India and Indonesia will have more Twitter users than the U.K. by the end of 2014 the report says – helped give Twitter shares a little life Tuesday morning.

Also helping was word of a $230 million programmatic ad buying deal with Accuen, a unit of , as reported by the Wall Street Journal. Twitter purchased MoPub shortly before its IPO as part of its effort to turn its platform into a stronger generator of revenue and eventually profits, particularly on the mobile side of things.

After climbing as high as $31.20 in early trading, Twitter shares were at $30.78 approaching midday and up 1% for the session. That was better than the S&P 500's 0.5% gain in a march to fresh highs, and in line with the 0.8% advance from the Nasdaq Composite.

Twitter's stock is down 52% year-to-date and has been left out of this month's rebound in richly-valued technology stocks. Coming into Tuesday the stock retreated in nine consecutive trading sessions, though that fall adds up to just a 10% cumulative decline.