Gads of business owners are starving for answers to their questions about making their content marketing programs work. Barry Feldman of @feldmancreative takes an aggressive swing at them. You've been warned.

I want to be completely upfront and say that I am fully prepared for the backlash of excuses from people who claim they are growing naturally and not purchasing followers or likes. If I was ok with letting people like this rob companies out of money and products – I would just stay hush over…

Cendrine Marrouat - cendrinemarrouat.com:

The numbers game continues. People are so obsessed with looking good on paper that they don't understand the impact their short-sighted strategy has on their entire field. This is disgusting!

Photographers, please stop buying followers and engagement. Focus on your stories, the quality of your images. Seek to show what makes you unique.

Are You Violating Intellectual Property Rights on Social Media? Social media is a brilliant way for people to communicate quickly and creatively. You can share

Cendrine Marrouat - cendrinemarrouat.com:

Common sense at its best, if you ask me. This is especially important for photographers. Beyond watermarking your photos, make sure that you have a plan in place to contact culprits. DMCA takedowns are also very effective.

I did it with Tumblr several times and found the company really quick to act.

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months. In the years following LonelyGirl15, we learned to be wary of that kind of success.

Cendrine Marrouat - cendrinemarrouat.com:

An excellent campaign. The marketing team really put a lot of thoughts in it!

According to the latest Sprout Social Index, customer queries via social media have increased by 18 percent in the last 12 months. And yet, only 11 percent of them are addressed. Even worse, companies take an average of 10 hours to follow up and send 20 times more promotional messages than actual responses! These stats …

Cendrine Marrouat - cendrinemarrouat.com:

In my latest contribution for B2B News Network, I share useful tips and examples to help you build a winning social media policy.

Whether your company has many employees or just a few, it's important to have all your bases covered. And the post works for B2C firms as well.

A common question from new bloggers is “How big do I have to be before I can start working with brands?” - but it's not always about the audience size.

Cendrine Marrouat - cendrinemarrouat.com:

Strangely enough, I started reading the post at the end. The last paragraph would have been a perfect introduction:

"When you’re just starting out or have low traffic, a sound approach is to do whatever you can to prove your worth. Having a blog or social media following doesn’t entitle you to anything. No matter the size of your audience you should always be prepared to prove your relevance and benefit to a brand."

This article does a good job helping you focus on what truly matters: personalization and benefits.

For a long time this year, the weather didn’t allow me to go anywhere to take photos. So I used my backyard as a source of inspiration. Today’s photo didn’t look very good after initial processing. But, I remembered an extraordinary image I had seen in a forum. It took me a while to figure …

Social media is a fantastic medium of communication. Unfortunately, it is only as good as people want it to be. As a social media advocate and professional, I follow a lot of peers. While a majority are awesome at what they do, there are some whose behavior gives the industry a very bad name. I call them the social media professional jerks. How do they qualify as jerks? Here are five reasons below.

So, if we can’t do everything, we have to recognize that we’re faced with a choice: we can do many things badly, or we can do a few things really well.

Cendrine Marrouat - cendrinemarrouat.com:

Is it wise to focus on just one social network? If you are a regular social media user, why not? However, if you own a business, think again!

With that said, Matthew Oleniuk shares some great insights on LinkedIn in this post. Despite being far from perfect and the company having removed some excellent features over the years, it's still the platform where business professionals can get solid leads.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.