We’re buzzing to work with Formula E

Tom Julius - Account Manager

21st November 2017

The world of motorsport has turned electric, quite literally. Goat welcomes Formula E as their latest client for a global influencer marketing campaign, working across Hong Kong, Sao Paulo, New York and 8 further locations across 2018.

Formula E are reinventing racing, it is the world’s first fully-electric international single-seater street racing series. The races are highly accessible for people of all ages, with international locations, reasonable ticket prices and events to entertain the whole family. Formula E are working to redefine racing as a sport for everyone, whilst simultaneously refining the world of electric vehicles to improve everyday driving in the future.

Our network of influencers across the globe played a key part in Formula E selecting Goat as their influencer marketing agency. With over 30,000 influencers in our network, we can access audience data to select the most appropriate audience for every campaign. As we do not represent specific talent, our choice is purely in the interest of the brand and providing their desired campaign results. For Formula E this ensures the local and international influencers selected for the campaign provide the best content creation and high quality results desired.

The campaign kicks off in November 2017 in the lead up to the first race of the season in Hong Kong on December 2nd. It will run until the end of the season, the final race taking place in Montreal on July 29th 2018.