Social media needs to be a priority for all Crime Stoppers programs. In order to achieve an effective social media presence it is imperative to have a purpose and process in place that will allow Crime Stoppers programs to achieve payoff and potential for their goals of preventing and solving crime together. Special thank you to Meaghan Gray, Toronto Police Service Corporate Communications Issues Manager for making Social Media For Communications Crime Stoppers training possible.

Below is a list of tips that were discussed and links to more information. The list is by no means exhaustive, and if anyone has more tips to add please add a comment to this blog, or email the author to add it to this list ScotMills@gmail.com.

2. Establish a social media policy for your Crime Stoppers program that establishes who does what, when and what sites will be used. Establish protocol for passwords and establish flexibility to add and remove people who can post regularly

3. Establish a protocol with your local police service social media and media personnel to effectively integrate in a timely way social media posts that promote anonymous Crime Stoppers tips to help prevent and solve crime together.

4. Do not post on social media or talk to traditional media about a crime being solved by a Crime Stoppers tip in order to protect the anonymity of tipsters.

5. Schedule social media posts appealing for information in unsolved crimes for non peak traditional media hours (weekends) and coordinate with traditional media personalities to have social media posts shared on traditional media to reach a wider audience. (Note re: scheduling…ensure that something major doesn’t happen at time your scheduled post is to go out so that your post is in context with the state of now). Click here to learn how to schedule on Facebook pages. Click here for scheduling for facebook and twitter using Buffer. Click here for Hootsuite. Click here for Tweetdeck.

7. Ensure that your Facebook page has official Crime Stoppers terms of use apps installed as well as official Crime Stoppers Leave A Tip tabs installed. For reference on how to do this please visit official Crime Stoppers volunteer facebook app creator Jeff Brown’s website here: (If anyone has trouble doing this please email the author of this post, Scott Mills at scotmills@gmail.com). Reach out to partner organizations and individuals with facebook pages to get a Facebook Leave A Tip tab installed.

9. Create messaging that always generates traffic to your website and your core message of preventing and solving crime together and anonymous tips. Link to articles and more info where possible, and try not to always talk about yourself!