Status of Smartphone Penetration

This entry was posted on December 20, 2011 by Pure Mobile.

By Aldo Panessidi

As a typical profile... mobile consumers are highly socially engaged, remain continuously connected and rely more and more on their both carrier based or unlocked smartphone's features and applications on a daily basis.

Smartphone penetration has seen a meteoric rise, spiraling from just 18% in late 2009 to 44% in October 2011. A recent 'State of the Media: The Mobile Media Report' conducted by Nielsen indicates that 64% of 25-34 year olds and 53% of 18-24 year olds own a snmartphone and have led in smartphone penetration compared to every other age group since 2009. The individuals in these generation groups also understand that mobile accessories are designed to protect, personalize and enhance your mobile devices.

Some of the more popular smrtphones include the iPhone4s, Blackberry bold 9900, Samsung Galaxy S II and the Motorola Droid Razr. Apple is the top smartphone manufacturer by operating system with 28.6% of the market followed by Blackberry and HTC at 17% and 158% market share respectively. Android outdistanced every other smartphone platform with an ever-growing 42.8% market share... leading Apple iOS at 28.6%, Blackberry at 17% and Windows at a paltry 5.3% market share

Currently, Android leads all other platforms in every age group, followed by a strong showing from Apple iOS.

Although penetration of Android OS and Apple iOS smartphones tend to be slightly higher among those 18–24 and 25–34, older audiences are beginning to own devices previously dominated by younger groups.