Meet new customers with an online marketing strategy.

Reach a larger audience by making your brand more visible online.

5 Mobile marketing tips for small businesses

In June 2013 it was estimated that 7.5 million Australians accessed the internet via their mobile phones. This is a 33% increase from 2012 and a whopping 510% from 2008.

So if you had any doubts about mobile – lay them to rest and get your website responsive in 2014.

Here are five tips to get your web presence mobile-friendly.

1. Optimise Email for Mobile

Mobile email use has grown from 4% of the market to 20% in two years. Basically, if you are not optimising your email marketing for mobile, you’re missing one very big opportunity.

Emails read significantly different on mobile devices, compared to desktop. It’s critical to ensure that your emails look good on both desktop computers and mobile devices. If you’re going to launch an email marketing campaign, make sure to test on your mobile device first.

2. Develop a mobile app

Developing a mobile app for your business is a great way to market your brand to a mobile audience. However, in most cases we suggest to our clients a mobile response site, that has all the functionality an application has.

There are many applications, where a mobile app can be beneficial. Just do it properly. Build an app that enables customers to access your offerings in an easy, convenient way.

Researchthe mobile app market well – check out other businesses and see what they are offering and how they market their mobile apps.

More importantly see what’s missing and fill the gap. Talk to users first hand and online – find out their wants and needs – act accordingly.

Develop an app that users will love. Offer them something unique with real value. Monitor your costs, the time involved, and be really specific about the mobile presence you want your business to have.

3. Mobile Responsive Website

In a digital nutshell this means making the experience of browsing your website on a mobile device as pleasurable as possible. There are two ways to accomplish this.

One is to create two separate websites, a traditional website and a mobile site.

The recommended way is to build a responsive website. A responsive website is a single site that renders correctly on both computers and mobile devices.

4. Create Quality Content

Good quality content is critical for any marketing strategy. Your content must be precise and to-the-point, while remaining compelling enough for the reader to remain interested.

Mobile users are fickle by nature and easily distracted. You need to grab their attention and keep it. Headlines must be catchy and inviting, while providing specific information regarding your business and products.

All good quality content must of course be suitably optimised for mobile devices.

5. Overcome Mobile Limitations

The biggest limitation of any mobile device is the small screen size. Advertisements must be created compatible with all screen sizes and resolutions. All images and graphics used in the ad must show up clearly on all major devices. Test, test and test again before launching live.