New Yarness Collection
Posted on 18 Dec 13:00

Today we are proud to debut a new collection of Yarness products. Our team has spent a lot of time on the new designs, all which are bay area made. Hope you enjoy them and the wonderful photography from Cabure Bonugli.

LOOKBOOK

PROMO VIDEO

PRESS RELEASE

YARNESS INTRODUCES NEW COLLECTION OF YARN FETISH GEAR

San Francisco company expands line to add jocks and dog accessories for the holidays

SAN FRANCSICO, FRIDAY, DECEMBER 18, 2015 -- Today Yarness launches a new crop of fetish lifestyle gear that replaces leather with hand crocheted yarns that challenge ideas of strength and tenderness with self-aware style. With a commitment to body positivity, the new collection of Yarnesses are stylish and accessible for any gender and orientation, and can be worn over or under clothing for a night on the town or a romp in the sheets. Products can be purchased online at shop.yarness.me. San Francisco residents can have products delivered within the hour thanks to a very special partnership with #UberRUSH until December 24th.

The San Francisco clothing brand was founded in 2014 to reinvent the way people see fetish gear and is known for their viral visuals that have been seen by over 10 Million people online and appeared on Comedy Central’s @Midnight and HBO’s Looking. Yarness gained notoriety as gentrification swept artists out of the city due to explosive rent increases. "All garments are handmade in San Francisco," says founder and creator Ryan Crowder. "Yarness is a uniquely San Francisco brand and we work to keep our local culture visible."

NEW COLLECTION FOR 2016

The two-tone Yarness collection is the latest iteration on the designs that began selling last year. Each Yarness is hand-crocheted, then sewn by local seamstresses. Products are San Francisco-made with a handmade touches of macrame and playful flourishes of black light reflectivity. With this release the brand steps into athleisure, with tanks and knit mesh jockstraps that challenge typical jocks on the market today.

YARNESS GOES TO THE DOGS

For the first time, Yarness introduces an exclusive batch of accessories for dogs, allowing owners to showcase their unique, personal style. From the puppy Yarness to a matching leash, canine companions can now get their Yarness on too!

NEW COLLABORATIONS

There are a couple collaborations in tow, including a striking yarn puppy hood from LA artist Ben Cuevas and a limited edition tee designed by Mebourne artist Elwyn Murray. "So many talented artists play with expectations of leather and masculinity, we wanted to bring exposure to our favorites," said Crowder.

The collection's launch features lookbook photos from San Francisco nightlife documentarian Cabure Bonugli and appearances from SF cultural beacons Persia, Gaymous and Saturn Jones among other artists and cuties, frolicking and enjoying themselves out in San Franciscans alongside music from local musician Trevor Sigler.