With newspapers cutting back and predictions of even worse times ahead, Rupert Murdoch said the profession may still have a bright future if it can shake free of reporters and editors who he said have forfeited the trust and loyalty of their readers.

"My summary of the way some of the established media has responded to the internet is this: it's not newspapers that might become obsolete. It's some of the editors, reporters, and proprietors who are forgetting a newspaper's most precious asset: the bond with its readers," said Murdoch, the chairman and chief executive officer of News Corp. He made his remarks as part of a lecture series sponsored by the Australian Broadcast Corporation.

Murdoch to journalists:Shape up or risk extinction(Credit: Dan Farber)

Murdoch, whose company's holdings also include MySpace and the Wall Street Journal, criticized what he described as a culture of "complacency and condescension" in some newsrooms.

"The complacency stems from having enjoyed a monopoly--and now finding they have to compete for an audience they once took for granted. The condescension that many show their readers is an even bigger problem. It takes no special genius to point out that if you are contemptuous of your customers, you are going to have a hard time getting them to buy your product. Newspapers are no exception."

The 77-year-old Murdoch, recalling a long career in newspapers that began when his father's death forced him to take over the Adelaide News in 1952, said the profession has failed to creatively respond to changes wrought by technology.

"It used to be that a handful of editors could decide what was news-and what was not. They acted as sort of demigods. If they ran a story, it became news. If they ignored an event, it never happened. Today editors are losing this power. The Internet, for example, provides access to thousands of new sources that cover things an editor might ignore. And if you aren't satisfied with that, you can start up your own blog and cover and comment on the news yourself. Journalists like to think of themselves as watchdogs, but they haven't always responded well when the public calls them to account."

To make his point, Murdoch criticized the media reaction after bloggers debunked a "60 Minutes" report by former CBS anchor, Dan Rather, that President Bush had evaded service during his days in the National Guard.

"Far from celebrating this citizen journalism, the establishment media reacted defensively. During an appearance on Fox News, a CBS executive attacked the bloggers in a statement that will go down in the annals of arrogance. '60 Minutes,' he said, was a professional organization with 'multiple layers of checks and balances.' By contrast, he dismissed the blogger as 'a guy sitting in his living room in his pajamas writing.' But eventually it was the guys sitting in their pajamas who forced Mr. Rather and his producer to resign.

"Mr. Rather and his defenders are not alone," he continued. "A recent American study reported that many editors and reporters simply do not trust their readers to make good decisions. Let's be clear about what this means. This is a polite way of saying that these editors and reporters think their readers are too stupid to think for themselves."

Murdoch's comments come at a time when the media landscape looks increasingly bleak both for print-based and online news organizations. A recent report by Goldman Sachs predicted that advertising pressure will continue because of the declines in the auto and financial industries. Online outlets are also feeling the impact. On Friday, TheStreet.com shut its San Francisco office

Despite the blemishes, however, Murdoch said newspapers can still count on circulation gains "if papers provide readers with news they can trust." He added they will also need to embrace technology advances like RSS feeds and targeted e-mails. The challenge, according to Murdoch, will be to "use a newspaper's brand while allowing readers to personalize the news for themselves-and then deliver it in the ways that they want."

"The newspaper, or a very close electronic cousin, will always be around. It may not be thrown on your front doorstep the way it is today. But the thud it makes as it lands will continue to echo around society and the world," he said.

As soon as Circuit City starts the reorganizing they will be forced to cut their advertising in newspapers and thus shrinking the newspaper's revenue even more. I've already noticed car companies have cut their ads down by over half what it was in The Dallas Morning Snooze. There will be more to follow and it only hurts more as Christmas gets closer.

The Drive-by Media tried to put Conservatives out of business but it looks like we'll have the last laugh.

6
posted on 11/17/2008 3:59:15 AM PST
by tobyhill
(Why did Obama not cross the road? He has no guts!)

“It takes no special genius to point out that if you are contemptuous of your customers, you are going to have a hard time getting them to buy your product. Does that mean a little sit down with Shepard Smith is on its way, Rupe?”

Yeah, I think sometimes Shep forgets his public school roots (Ole Miss) and has aspirations of being put on the so called elite media “A List”. Sadly for you Shep, you are and always will be a southern red neck to these people. So, forget about it and come on home...

10
posted on 11/17/2008 4:27:07 AM PST
by snoringbear
(Government is the Pimp,)

“A recent American study reported that many editors and reporters simply do not trust their readers to make good decisions. Let’s be clear about what this means. This is a polite way of saying that these editors and reporters think their readers are too stupid to think for themselves.”

Glad to see a newspaper man see the light. Unfortunatlely, most people in the news business will read that and think ‘I know he’s not talking about me.”

11
posted on 11/17/2008 4:32:45 AM PST
by ByteMercenary
(9-11: supported everywhere by followers of the the cult of islam.)

What this story mentions is half the problem.
While The Media has become an Ad and PR Agency for BO and other left-wing Radicals, one of the biggest issues I see is the IGNORING of good news, or articles favorable to our military and Conservatives.
To illustrate, all I have to is point to the Iraq War (NO good News), and Sarah Palin(Hit piece after hit piece)

We know someone who went from being a radio DJ with a Rolodex to owning a large successful adverting company that did the catalog work for many major companies and had even branched out into TV. In the process, he became a millionaire a few times over. He has always been a liberal, supported Finegold for the donk nomination, segued to zerO early on and, of course, voted for him.

His business is way down. He has cut the amount of space his company leases. He is worried because while in the past, advertising increased in recessions, this time that is not happening. Some companies have taken what ad work they still do in house. Others have hired consultants who initially work with the ad company, but then bring in their friends and take over until the ad company is superfluous.

Business knows that advertising in really bad times can be a waste of money. If the money and consumerism isn’t there, it does no good to advertise more than a minimum.

It isn’t just that the newspapers are losing advertisers. There are really fewer advertisers and fewer mediums for those ads.

If this ad company owner ever wakes up to the point where he can blame the donks for anything, then we may actually have passed a tipping point. I know that he never believed anything could kill his business or effect him. Now, his personal lifestyle is being squeezed between market losses and the consumer slowdown.

His wife is a social worker. She went back to school out of boredom and may now become the major bread winner. However, she will see first hand the results of zerO and the donks on the economy. For now, they both blame W.

” While The Media has become an Ad and PR Agency for BO and other left-wing Radicals, one of the biggest issues I see is the IGNORING of good news, or articles favorable to our military and Conservatives.
To illustrate, all I have to is point to the Iraq War (NO good News), and Sarah Palin(Hit piece after hit piece) “

Right on. The way I see it, our first target needs to be the “news” media. They succeeded in bamboozling the American public with disgustingly one-sided classic propaganda this time around, and did it shamelessly and relentlessly. We need to hammer them over and over again, as hard as we can, and “FLOOD THE ZONE” with the TRUTH about THEM for a change. We need a coordinated campaign to RESTORE TRUTH TO THE NEWS.

I still think, and no one is picking up on this, that we should get out in front of the “Fairness Doctrine” parade by putting news bias on the front burner, make that BOTH front burners, before Congress reconvenes, and hammer away at what they do. Right now, people have the memories of all these reporters unabashedly cheering for Obummer fresh in their minds. Get out there first, and tell people if you’re going to “restore balance” in broadcasting, you’d better start with the news.

Our second target, and not by much, needs to be the sources of embarrassment in our own party. We need integrity and a meaningful, teachable philosophical core. If we can secure the possibility of a fair hearing, then communicate a convincing argument, we have a chance. Without those, we’d better just stock up and forget the rest.

Interesting comment from Rupert Murdock, that those who purport to get our business should be giving us the business in such a patently arrogant fashion.

Imagine that, that Charlie Gibson might be displaying hubris (a state of inflation with heated gas so extreme as to distend the belly causing the classic "stuffed shirt" appearance).

That Katie Couric might somehow realize she is a female dog and see that as a bad thing--no, Mr. Murdoch, you ask too much.

The late arrogant Peter Jennings told us we had a tantrum in 1994.

The great tradition of the New York Times Soviet apologist Walter Duranty is continued by Chris Matthews' Thrilling Leg Syndrome and Keith Overbearing's Strident Tourettes in Lieu of Objectivity.

Too late, baby, no, it's too late--

Carl Camerone huckster of hateful hoaxes on top of Shep's Swinging Purse hysteria--

Who would serve in those giant shoes of Leni Reifenstahl--who would hourly impress us with the divine qualities of Hussein the Islamo-Communist messiah agent of change after the epochal pressbasms of 1917, 1922, 1933, 1949, 1959, 1979.

Never again do we rely upon Edward R. Murrow to tell us Senator Joseph McCarthy was evil and Joseph Stalin nothing but enlightened, full of glowing promise.

Never again do we eschew the bold research and reporting of those independent of the emperor's enforced blindness.

Never again submit to the Ministry of Truth which is the arm of enforcement of Global Warming or The Gulag--Your Choice, Comrade.

The editor-in-chief of our paper admitted in a talk at a local university that the number one goal of the paper was to get Obama elected. Now that the election is over they are busy continuing to smear Sarah Palin, shoving gay marriage down our throats, and writing editorials about the horde of unwashed, uneducated people in the state who gave McCain a majority. I have begged my husband to let me cancel our subscription but he says he needs to know what lies they are printing about the company he works for. He is in a public relations type job.

I’m with you LaVerne. The media moved way beyond disgraceful a looong time ago. This election season was nauseating. (Greta’s interviews with the Palins notwithstanding) Once Britt Hume retires, it will be tough to even turn on Fox. I still like Cavuto, and Brett Baier but I can’t watch the news anymore, I do my reading online.

To make his point, Murdoch criticized the media reaction after bloggers debunked a "60 Minutes" report by former CBS anchor, Dan Rather, that President Bush had evaded service during his days in the National Guard.

"Far from celebrating this citizen journalism, the establishment media reacted defensively. During an appearance on Fox News, a CBS executive attacked the bloggers in a statement that will go down in the annals of arrogance. '60 Minutes,' he said, was a professional organization with 'multiple layers of checks and balances.' By contrast, he dismissed the blogger as 'a guy sitting in his living room in his pajamas writing.' But eventually it was the guys sitting in their pajamas who forced Mr. Rather and his producer to resign.

"Right on. The way I see it, our first target needs to be the news media. ...........We need a coordinated campaign to RESTORE TRUTH TO THE NEWS."

When FREEPERS discuss issues, we often go after everything but this BASIC SOURCE of left wing power; the MSM.

They certainly have the right to exist, just as talk radio does on the right, but we need a more effective vehicle to not only expose their bias, but one that FORCES them, via "market forces" or other means, to state their bias to the majority of citizens.

Murdock is right. Unlike other businesses, newspapers and MSM simply are not sensitive to the dignity of their readers. This is an old problem. The reason MSM thrived in the past is that they had no competition except others like themselves and people need information.

The people who get into Journalism typically are clueless liberal busybodies with the instincts of social workers and activist attorneys, but who don't want a regular association with the riffraff the later two must endure. Without doubt the typical editor is in favor of the fairness doctrine and internet control because it stifles competition to their benefit and they hope MSM will come back as THEY LIKE TO RUN IT.

"It used to be that a handful of editors could decide what was news-and what was not. They acted as sort of demigods. If they ran a story, it became news. If they ignored an event, it never happened. Today editors are losing this power. The Internet, for example, provides access to thousands of new sources that cover things an editor might ignore. And if you aren't satisfied with that, you can start up your own blog and cover and comment on the news yourself. Journalists like to think of themselves as watchdogs, but they haven't always responded well when the public calls them to account." To make his point, Murdoch criticized the media reaction after bloggers debunked a "60 Minutes" report by former CBS anchor, Dan Rather, that President Bush had evaded service during his days in the National Guard. Far from celebrating this citizen journalism, the establishment media reacted defensively... "A recent American study reported that many editors and reporters simply do not trust their readers to make good decisions. Let's be clear about what this means. This is a polite way of saying that these editors and reporters think their readers are too stupid to think for themselves."

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