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The modern World Wide Web is changing constantly. For businesses, they have no other option but to adapt. You will be able to learn more about the best practices in online marketing today. Whether you are planning to improve your site’s ranking or you are looking to improve your site’s design, we have everything you need on our site.

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Marketing is an important aspect of any business plan. However, traditional means of advertising is no longer enough nowadays. This is because almost everyone is looking for the information they need online. Getting an ad in the newspaper or a billboard can only reach so many people. Instead, we recommend that you broaden your horizon and give search engine optimization a try.

This article delves into the importance of online marketing techniques and Local SEO Phoenix tactics for a small local business to be successful. Hopefully, this should give your enterprise the boost it needs to go to the next level.

What is Search Engine Optimization?

So, before anything else, it is vital that readers have an idea when we say Search Engine Optimization actually is. Basically, it is an internet marketing technique that can, when used effectively, direct traffic and visitors towards your site.

Basically, its main goal is to ensure that your website lands on the top page of the search engine results. Keep in mind that the higher your search engine rankings, the higher your site visits. Like with any conventional business, foot traffic is the secret to making your website flourish.

Why Make Use of SEO?

Understandably, you may be on the fence about the whole thing. Most people have the misconception that if they build a website, customers and visitors will flock to it on their own accord. Sadly, however, this is simply not the case.

Imagine that the internet was a massive marketplace and your website is a stall. Now, keep in mind that in this market, there are also similar stalls selling the same type of product or service that you are. As a business owner, you have to be creative in the way you attract visitors and customers. In this context, SEO is the way to do just that.

SEO Techniques

There are actually a number of different SEO techniques that small businesses can use to increase their site traffic and improve conversion rates. Here are a few examples.

Blogging – This is probably the cheapest and most effective way to drive traffic to your site. This is because it simultaneously addresses two problems at once. First, search engine algorithms are designed to take notice of regular site activity. If you maintain an active blog with your site, then you should be able to expect significant results in a short amount of time. Secondly, by posting insightful content, you are effectively positioning yourself as a force to be reckoned with in your industry.

Localized SEO – This is particularly effective for local businesses. Essentially, this technique is designed to precisely target potential customers in your immediate vicinity. This is not only effective in terms of driving site traffic but also in promoting your physical store as well. Keep in mind that more than 70% of localized searches result in transactions.

This article presented a few basic facts about Search Engine Optimization and how it could help small businesses succeed and flourish. Make sure that you give the techniques presented a try.

Social media, while a serious matter, should not be taken too seriously if you want to be successful in connecting and engaging with potential clients.

Communicating your brand is essential when you want to attract clients and humor, is an often neglected strategy in marketing a product despite its effectiveness in the social media landscape.

Take Twitter for instance. Would you pass a funny quote or tweet? Would you ignore a discussion that starts off with a clever line? Wouldn’t you be tempted to linger on a Facebook page where conversations have become offbeat despite the seriousness of the issues discussed?

The answer is a million likes and loads of smileys.

Humor works and engages people because it impacts on emotions. The world is serious enough with everyday trials and problems so humor presents a refreshing break, no matter how brief. Marketing experts know that humor, the good ones, of course, bring out the humanness in things and draws people in like a magnet.

But be careful. It isn’t enough to be funny and creative. Humor must be done in good taste. If done otherwise, you’ll be risking your corporate or business image.

Here are tips on when and how to use humor without the dire consequences.

Get creative

Users delay reading about complex but important subjects like taxes, insurance, and finance especially if they are presented in a manner that’s dry, lengthy, and boring. If you want to market a product or service that deal with these subjects, you must be able to inject some humor to make the presentation entertaining. For instance, instead of merely presenting a list of investment products for retirees, inject some amusing anecdotes about the twilight years.

Choose your subjects with caution

It is perfectly fine to make fun out of topics that are “safe”. Making witty comments about the weather, a diet fad, or a famous movie character are some examples. But always be cautious about your subjects. Never poke fun at sensitive issues that could strike the wrong chord. Distance yourself from making funny comments about political, racial, gender, religious, and disability issues. Otherwise, you might earn the ire of a group of customers who may find your witty remarks inappropriate or offensive.

Be very brief

Don’t inject funny narratives that are too long, else your site content will appear dragging. To be entertaining, humor must be direct to the point. A one liner, if it makes a great impact is enough to garner good vibes and engage a user. For example, if your organization deals with technology, you could make allusions to the cave man in an entertaining light.

There are dangers too of using humor in social media. Even if your intention is to connect with, and engage a potential client through entertaining remarks, not everyone will find your brand of humor hilarious. So to play it safe, it’s good to test the waters first with people from within your group.

Content is an important part of online marketing today. In fact, it is considered by many businesses as the most important tactic that can influence SEO. Since Google’s algorithm changed over the years, websites that have highly informative content usually get the best ranking. It is due to the fact that people go online to find the information that they are looking for. Here are some strategies that you can use when it comes to beginning your content marketing campaign.

Create long content

The first thing that you can apply in your content marketing strategy is to make sure that you apply long contents. And not only that, be sure that the content is highly informative and is useful to your readers. According to experts in online marketing, Google ranks websites better when it involves long contents.

You may not be able to produce long contents every day. However, consistency is key whenever you are going to build a following. Having long contents will accumulate over time. It is a good idea to set your goal towards creating long contents.

Include long tail keywords

Next, you want to make sure that you know what type of keywords you are going to include in your website. A lot of times, using highly competitive keywords especially for a new website isn’t really ideal. What you want instead is to incorporate long tail keywords. Long tail keywords also target consumers who are about to buy a product.

Use Grammarly and similar tools

You also don’t want to share posts that have multiple grammatical mistakes. What you want instead is to have content that has been edited and proofread. If you don’t have an editor, remember that you can do it all by yourself. You can avail of free tools or the premium option of Grammarly. This way, you will be able to check and make sure that your content is readable to your audience.

Link to other websites

Also, be sure that you are going to link the content to other popular websites. This can help you build relationship to other websites. In addition to this, it also makes the content look organic. This means that you are pointing your audience to reputable websites in order for them to find out more about the topic that you have discussed.

Always make an engaging content

You want to make sure that your readers are going to engage with what you’ve written. It is crucial to have the right voice and include the right call-to-action by the end of your content to ensure that your readers are going to read and even react to what you’ve written.

Know when to publish your content

And of course, you also have to understand the psyche of your audience. Know exactly when to publish your content. This means that you will need to have an idea about the proper schedule and the busiest time of the day for your website. You will be able to know the best time by checking your statistics.

Always remember that is content is king. You want to make sure that you are not just doing content for the sake of it. The intention should always be to contribute to what people online are looking for.

Having your own website today isn’t enough. In fact, if your website is suffering from high bounce rate, or your site is having a few visitors, then it simply becomes useless especially if you are running a business. If your website’s traffic has been struggling for quite some time, it is a wise idea that you turn to these strategies. Here are some things that you can do to improve your site’s traffic.

Focus on content

The first thing that you need to do is to focus primarily on your site’s content. This allows the website to be indexed by Google. In addition to this, your content may then be shared by your visitors. This allows you to grow your potential visitors as well. In addition to this content is said to improve a company’s online reputation.

Work on organic backlinks

Next, if you are serious about the SEO of our website, be sure to consider its backlinks. If you think that backlinks are no longer that effective, this isn’t exactly the case. However, remember that Google is strict when it comes to link building strategies of websites. Be sure that it is organic. What you can do is to establish a relationship with other site owners. You can have a review made about the product you are offering. It is also possible to have a guest blogger. These are just a few strategies on how you can establish backlinks.

Assess the aesthetics of your site

Next, you want to assess the overall aesthetics of your site. If your site doesn’t meet the modern trends, you can expect visitors to leave immediately. Among the most popular trends, these days is the use of full-width in terms of design. This helps maximize the size of the screen being used by your visitor.

When it comes to choosing the right color for your website, always consider your branding. It is important that the color and the fonts used are going to match the overall branding of your company. This makes the business easy to remember.

Make the site mobile friendly

You also want to consider making the site mobile friendly. And why exactly does it make a huge difference? A mobile friendly site can help improve your ranking, not to mention give your visitors the convenience that they need whenever using your site on their mobile device.

Use social media strategies

Social media can help improve your traffic significantly. If you built a network on social media, might as well use this platform in order to share your content. In addition to this, social media signals are also looked into by Google’s spiders in order to determine the site’s ranking.

If you are serious about improving the traffic of your website, you can even have the post sponsored on Facebook. This way, you can even target who gets to see your post.

There are many ways on how you can improve your site. Be sure to check these strategies. Also, try to see the numbers if you can gain some insights. Statistics will also tell you who your audience is and which region your site usually attracts.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend. The post Making your first AMP Story: Google’s answer to Snapchat and Instagram appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

Incentivizing reviews individually or 'in bulk' is a bad idea. The post Law firm that used contest to solicit Google reviews sees all but one disappear appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Reports indicate the latest refresh for the Google-designed keyboard comes with a new interface that allows users to search all categories. The post Latest updates to Gboard for Android include a ‘search all media’ feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

How the 2017 SEO and SEM Agency of the Year Search Engine Land Awards winners approach success and what the recognition has meant to their agencies. The post What does it mean to be Agency of the Year? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Welcome to Smart Zone Web. The modern World Wide Web is changing constantly. For businesses, they have no other option but to adapt. You will be able to learn more about the best practices in online marketing today. Whether you are planning to improve your site’s ranking or you are looking to improve your site’s design, we have everything you need on our site.