The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016.

So how did marketers, retailers, brands, agencies and publishers target consumers in the 2015 holiday season with their mobile marketing efforts? What would they not do again and what would they repeat? What surprised them most?

To answer key issues, Mobile Marketer has put together a free webinar on Wednesday, Jan. 27 at 2 p.m. to 3 p.m. ET.