BT Group’s data quality journey has also been well documented due to the returns of over $800million that were achieved by improved data management. The team, lead by Nigel Turner, used an iterative approach to continuously improve the value added by the data management team. Many of the benefits achieved weren’t used for the original business case because they weren’t even on the radar.

Data quality is the gift that keeps on giving – a small investment can lead to massive results. Tweet This

The reality is that very few businesses will be forced into bankruptcy due to poor data quality.

But in an increasingly pressured market data quality issues that reduce customer engagement, inhibit the ability to cost effectively comply with the wave of new regulations, or just continue to add unsustainable costs will have an impact on every business. Those that rise to the challenge will enjoy competitive advantage from those that bury their heads in the sand.

There are three paths to ruin: Gambling, women and poor data quality.

Gambling is the quickest, women are the most fun, poor data quality is the most insidious.