Rapport: Why the Horse Logo?

Have you ever wondered about the logic behind the logos companies select for their businesses?

Although some might be confused as to why a value-added electronics distributor like Rapport, inc. would choose a horse as their logo, it has significant meaning. Founding President Sherry Lehman chose the horse logo to represent Rapport, inc. deliberately. In the following explanation, one can see the thought and literal care and concern for our customers and suppliers alike that was projected the moment the horse concept was solidified.

Kaizen is defined as “a means of continuous improvement” in personal life, home life, social life and working life. At the workplace, Kaizen means continuous improvement involving everything and everyone–management and workers alike. The Kaizen business strategy involves everyone in an organization working together to make improvements in everything, in every way, every day. We strive to embody every aspect of the philosophy of Kaizen at Rapport, inc.

The reason Sherry selected the horse for our logo is that metaphysically speaking, the image of the horse means that you are about to embark on a long adventure, a quest. From this, we developed our tagline, “Quest for Excellence”. In addition to our meaningful logo and tagline, having “rapport” with our customers, suppliers, and associates supports a dynamic synergy. This rapport creates greater opportunities for Rapport, inc. and our suppliers and greater results for our customers.

We’re thankful for all of our customers and suppliers—some of whom have been on this quest with us for years, some of whom are just beginning a quest with us—all in search of a “Quest for Excellence”.