■ 標題
グローバル人文経営研究所 研究叢書（第２巻）グローバル文化と企業経営
第２部 グローバル人文経営と持続可能経営 A Worldview of Pure Experience and Embodiment:Focusing on Japanese Culture and Marketing（韓文熙）

■ 概要
Since the cognitive revolution(1960s-1970s), the information processing approach (computer model) has been the dominant paradigm in consumer behavior and social psychology. While the information processing paradigm facilitated enormous progress in psychological and consumer behavior research, it can be argued that it neglected phenomena (pure experience of human life) that were not easily conceptualized within a computer metaphor .
According to the embodied cognition view, the nature of human mind is not a mental representation (like information processing model) but an enactive and bodily sense-making system. In late 1890s and early 1900s, William James and Henri Bergson developed a philosophy of pure experience (the stream of consciousness) and duration (the continuity of becoming, the continuous flux). And Kitaro Nishida emphasized the philosophy of pure experience and active intuition. We can think that their philosophies are based on the embodied and enactive nature of human mind in our lifeworld.
Given this background, this paper examines Japanese culture(consumer behavior) and marketing (management philosophy) from the worldview of pure experience and embodiment.
共著
韓国学術情報、韓国カトリック大学校グローバル人文経営研究所
pp.207-240
2017/02