In the public race for national acknowledgment and acceptance that women do, indeed, masturbate, Japan’s game piece just moved a little bit ahead of everybody else’s.

A brand new bar has opened in the Shibuya District, a hip and exciting area of Tokyo. Love Joule, which Tokyo Reporter describes as “the first love and sex bar dedicated to women,” and the founder of the business is quite dedicated to the idea of it being an open forum.

Once they take a seat, customers are able to experience a pleasant place in which they can openly discuss masturbation… Since most people view female masturbation as something of a mystery or taboo, it is not a usual topic at typical bars.

The decor and clientele reflect this openness with colorful vibrators lining the walls and primarily female customers.

Personally, I’m a huge fan of the idea. Sure, I don’t have problems discussing masturbation to my close friends, but I also know plenty of folks who have never masturbated because they’re afraid of it (and others who simply don’t want to, but I consider that quite different), and I’m quite certain that they’re not the only ones. Many women don’t want to go to some clinical sex talk with a sex therapist — some women need some damn booze before they’re going to be able to talk about their lady bits and individual needs. Whether that internalized emotional wall is due to anxiety about their bodies, bad past experiences or simply the negative cultural stigma surrounding the entire act, it’s great to have somewhere that not only offers a suitable environment for discussion, but you can also pick up a vibrator and a cocktail.

Sex toys and swanky drinks? I’ll take two, and make it a double, thanks.

Plus, it feels like a more secure spot for women to openly discuss sexuality than other bars or clubs. Akiko Teishi, writer for the blog Bikyamasr.com, visited the bar and talked to some of the patrons to gain their opinions. Sayama, a nurse and customer, said, ““I go because it is a safe place and I don’t have to worry about trying to brush off men all the time. Add in that it is also a great place to drink and talk about what we women love to talk about, sex and guys, that’s also a big pull.”

When was the last time you took a photo like this at a bar? (Bachelorette parties excluded.)

Apparently, the idea isn’t just a hit with her: the bar’s Facebook page already has over 1400 fans and is apparently quite popular with famed Japanese adult industry stars such as Sayo Hayakawa and Nayuka Mine (I would link you to their websites, but I would feel pretty guilty if you accidentally clicked on one while at work, so I’ll leave you to Google ’em at your own discretion).

If I should ever find myself in Japan, I’ll absolutely make a pit stop here. Part of me wants to experience the openness and see what it’s like — albeit it’ll likely be different since I don’t speak Japanesse — while the other part of me just wants to see a bar with vibrators all over the walls, because I am damn pro-vibrator. In any case, I love the idea and hope some other entrepreneurs take heed at the obvious necessity for such places.