Tag: marketing

As the 21st century welcomes the arrival of social media and Internet advertising, it is becoming more difficult for companies to stand out among competitors. Entrepreneur and marketing expert Boris Mizhen explains why building a strong online brand is essential to those who aim for recognition and credibility. According to Mizhen, there are several key…

2015 marked the first year where mobile Internet traffic outpaced that from desktop or laptop computers, indicating a significant change in how users access and respond to online advertisements. In addition, mobile technology has shifted to include wearable apps with the releases of devices like the Apple Watch and Fitbit, among others. The swing has…

As the 2016 presidential elections approach, the public expects the regular surge of television and print ads – those extolling the virtues of candidates as well as those attacking the character and capabilities of opponents. However, Boris Mizhen is warning it will be much harder for those who actively shy away from TVs and newspapers…