London business-focused newspaper City AM is drastically changing its culture, in ways that its chief operating officer Charles Yardley says could change the U.K. publishing landscape as a whole. Trying to bring editorial and commercial together, City AM will now also publish articles by “contributors” who are paid based on the number of page views generated and by corporate brands’ ad and PR teams who will have direct access to City AM’s CMS. Yardley says: “We are definitely turning the commercial model upside down on its head. … A few years ago … from a commercial standpoint if you walked onto the newsroom floor you would be marched out. But that’s definitely not the case here in any shape or form.”