Research into conventions improved did textual ananlysis on lots of videos, so had better understanding of conventions so were able to use and develop these e.g used artistic convention to spell out bands name in glow in the dark paint

3 of 10

Research and Planning

AS

- Target audience questionnaires, asked best genre and how many times u watch films, 1/3 said rom-com - so when planning we planned a rom-com

A2

-Target audience questionnaires more relevant questions, what genre like best & what do u like in a music video & why. Said Indie and narrative. Got better info and could plan better so suited audience

Progression

- Questionnaire skills improved so asked more relevant questions to enable the text to be more suited to them, meets there needs more precisely

4 of 10

Research and Planning

AS

Didnt look at any theorist, conventions of characters found miostly naturally pretty no heavy make up, like Amanda Seyfried in Dear John, so our actress was naturally pretty

A2

Looked at Goodwin & Bjonburg, Goodwin - Relationship between music and visuals - when singer sings ' I just keep on running' character runs through each location

Progression

More indepth research into text to gain a better understanding. Planned more carefully tried to incoropate main themes

5 of 10

Post-production

AS

Flash and camera sound when 'Flash productions' came on - more interesting

A2

Used flash when going from each empty location to emphasize point.

Progression

Used edits like flash to add more to narrative, not just to add visual effects

More aware of how important editting to the beat is, makes it more professional and understand about relationship between music & visuals after background research - wider knowledge

7 of 10

Real media conventions

AS

Introduce main characters and back story - Found in 'A Cindellera Story' through a voice over she tells her story about her 'evil step mum' - so we decided to do this by picture scene

A2

Did textual analysis on more then 1 - found artistic shots - Frighten Rabbits 'State Hospitial' video birds flying by camera in sky - singifies freedom - used this in ours - to signify freedom from her?

Real media conventions

AS

Typical characters are usually naturally pretty and dont wear any heavy make up like Amanda Seyfried in Dear John. So we chose a naturally pretty actress and don't put much make on her.

A2

We went against music video conventions by not having the band in it, and story bring shown through antagonist by the protagonist. Fits 'Indie' genre though as its all about being individual and unique.

Progression

Researched more widely into conventions in generally of the medium and then when against them to suit genre. Gain a better understanding of genre.

9 of 10

Real media conventions

AS

Found they present titles in creative ways like in 'The Proposal' they have an actors name appear in mirror. We used the creative ideas and actress name spelt out in toothpaste in sink

A2

We looked at theorist like Andrew Goodwin - editing on beat was important. So on 'heartbreak'clips changed with beat lasted 1-2 secs long

Progression

looked at conventions and theorist to gain a complete understanding about medium - imporved knowledge of music videos