The company, which provides energy procurement and management services to commercial and industrial customers in deregulated energy markets through brokers, is talking details at its booth. But, said CEO Bill Serratore, the campaign "is going to turn some heads in the industry."

“We understand that it’s important for the customer to have the most information possible at their disposal to make a well-informed decision," Serratore said. "We hope to develop a loyal customer base."