Today another product was announced. Margaritaville, teaming up with Orange 21, will develop a line of eyewear that will hit retailers this summer:

The collaboration with Orange21 was a natural choice for Margaritaville, “America’s leading lifestyle brand.” Jimmy Buffett has personified the aviator/adventurer for three decades and his evocative lyrics and lifestyle have inspired a cross-generational following. The Margaritaville concept translates vividly into attire, foods, spirits, and party/tailgate essentials, attracting a diverse customer base that enjoys bringing Margaritaville with them wherever they go.

Orange21 is a premium producer of eyewear. Based in Carlsbad, California, the Orange21 brands — SPY Optic and O’NEILL Eyewear – have become market leaders in both style and quality. The addition of the Margaritaville Eyewear line to its growing stable of brands is another great story from the people who invite everyone to “Live Through Our Lens.”

“Orange21 is honored to be producing this line of eyewear for Jimmy and for Margaritaville. Jimmy’s life work continues to touch so many people and has basically defined the notion of FUN for all the right reasons. That’s the kind of friends we like to hang with!” says Stone Douglass, CEO of Orange21. “Adding Margaritaville Eyewear to our lineup is a continuation of our multi-branded strategy at Orange21 and we look forward to continued success as an expanding and authentic leader in the lifestyle eyewear market.”

I think these are going to be pretty cool, but I’m going to stick to my $9 gas station brand. Cheers!

http://eyespys.wordpress.com Eye Spys

I love Spys! I write a blog about Spy Optics and review different pairs. Let me know what you think and what pair I should do next!

http://buffetworld.com Lyn M.

Corporate America and Margaritaville has taken the idea of a true Parrothead! My boyfriend came up with the idea for Margaritaville designer eye wear last year when he really was “getting out of the heat” down at Captain Tony’s in Key West. When he approached the Corporate Office, he was assured they would look into his idea and get back to him. He was told that they did have some generic sunglasses that were doing well, but he had a bigger plan and idea. He explained his idea to them.
My boyfriend works for a worldwide leader in designer eye wear based in N.Y. We were so shocked when we saw the announcement on the web and could not believe that no one had got back to him.
Think of our surprise and the coincidence that Margaritaville has signed on with Orange 21, just one year after he approached Margaritaville Corporate with his idea!
But, that is Corporate America for you!
Is that how Jimmy would handle it? To not give credit where credit is due. Not in line with the Parrothead way of life, I say!