Ray Kroc

Ray Kroc- "The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it."

Press on. Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.

Ray Kroc

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.

Ray Kroc

Luck is a dividend of sweat. The more you sweat, the luckier you get.

Ray Kroc

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

Ray Kroc

If you’re not a risk taker, you should get the hell out of business.

Ray Kroc

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

Ray Kroc

The definition of salesmanship is the gentle art of letting the customer have it your way.

Ray Kroc

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

Ray Kroc

I believe in God, family, and McDonald’s. And in the office, that order is reversed.

Ray Kroc

I don’t believe in saturation. We’re thinking and talking worldwide.

Ray Kroc

When I saw it working that day in 1954, I felt like some latter-day Newton who’d just had an Idaho potato caromed off his skull. That night in my motel room I did a lot of heavy thinking about what I’d seen during the day. Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain.

Ray Kroc

I considered myself a connoisseur of kitchens. I prided myself on being able to tell which operations would appeal to the public and which would fail.

Ray Kroc

The quality of a leader is reflected in the standards they set for themselves.

Ray Kroc

If any of my competitors were drowning, I’d stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I’ll kill ‘em, and I’m going to kill ‘em before they kill me. You’re talking about the American way – of survival of the fittest.

Ray Kroc

I put the hamburger on the assembly line.

Ray Kroc

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

Ray Kroc

Sometimes Ed MacLuckie would have forgotten to turn the sign on when dusk began to fall, and that made me furious. Or maybe the lot would have some litter on it that Ed said he hadn’t had time to pick up. Those little things didn’t seem to bother some people, but they were gross affronts to me. I’d get screaming mad.

Ray Kroc

None of Us is as Good as All of Us.

Ray Kroc

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

Ray Kroc

All money means to me is a pride in accomplishment.

Ray Kroc

We’re not in the hamburger business. We’re in show business.

Ray Kroc

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced that the best was ahead of me.

Ray Kroc

We provide food that customers love, day after day after day. People just want more of it.

Ray Kroc

You’re only as good as the people you hire.

Ray Kroc

Its easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Ray Kroc

We take the hamburger business more seriously than anyone else.

Ray Kroc

Are you green and growing or ripe and rotting?

Ray Kroc

If you have time to lean, you have time to clean.

Ray Kroc

Creativity is a highfalutin word for the work I have to do between now and Tuesday.

Ray Kroc

The success of additions such as the Filet-o-Fish, the Big Mac, Hot Apple Pie and Egg McMuffin…each evolved from an idea of one of our operators. So the company has benefited from the ingenuity of its small businessmen.

Ray Kroc

I didn’t invent the hamburger. I just took it more seriously than anyone else…

Ray Kroc

It requires a certain kind of mind to see beauty in a hamburger bun. Yet, is it any more unusual to find grace in the texture and softly curved silhouette of a bun than to reflect lovingly on the hackles of a favourite fishing fly? Or the arrangement of textures and colours in a butterfly’s wing? Not if you’re a McDonald’s man. Not if you view the bun as an essential material in the art of serving a great many meals fast.

Ray Kroc

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald’s the biggest and the best. They were content with what they had; they didn’t want to be bothered with more risks and more demands.

Ray Kroc

Dear Walt, I feel somewhat presumptuous addressing you in this way. Yet I am sure you would not want me to address you any other way…I have very recently taken over the national franchise of the McDonald’s system. I would like to inquire if there may be an opportunity for a McDonald’s in your Disneyland Development.

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Cut your losses short, and let your profits run…

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Press on. Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. Ray Kroc If you work just for money, you’ll never make it, but if you […]

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