Show #57 Seth Godin on Linchpins and Startups.

A very special interview with author and marketing authority Seth Godin on how startups can succeed in a world where fitting in doesn’t work anymore. Seth is the author of a dozen bestselling books including Purple Cow, Tribes, Permission Marketing and most recently and perhaps most importantly, Linchpin.

In this interview Bob and Pat have the opportunity to ask Seth how Linchpin applies to startups, the IT industry, what art means to developers, what keeps you from shipping, what Ayn Rand would say and succeeding in this post-industrial world. And, we get to several of the questions you asked us to ask.

Great questions, great answers, good job!
Very inspiring to listen to Seth insights about building successful companies.
The lizard brain, so true that our primitive survival instincts are also the main responsible for our widespread inability to achieve, to ship in time, to fulfill our dreams.
I say no more to avoid spoiling the interview, you must listen for yourself and be inspired.
Thanks Seth, thanks Bob and Patrick

Consider inviting him for your next show to ask about project management, upstream and downstream activities,
level of formality, technical debt and other software
development topics for Micro and Small ISVs.