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The Freakonomics of Youth and Content

Thursday, 28 September at 10:40 AM
Tech Xperience & Workshop Stage

In this session...

Mitú will lead a discussion on the incredible, complicated, and massively important mission of connecting with American youth. The future of your brand depends on it. Our young people have grown up inundated with media - they know BS when they hear it, they block ads, they don't want to hear from you. Unless you connect in a way that matters to THEM. You'd better know them well, and understand how to connect with them through content programmed to their cultural realities.

Speakers

Charlie Echeverry
Chief of Revenue and Partnerships
mitú

Event Details

Event Type Workshop

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