Apple iPhone Finally Gets Official $5 Video App

Somehow Steve Jobs always makes it a big deal when he announces something that for some reason or another his company had been holding back on for years. This time, I’d be surprised if many journalists and consumers alike bite on today’s Apple iPhone 4 announcements from WWDC.

So yeah, you get to record video — on Apple’s iMovie software which will run you $4.99. It’s about time. recording video has been a native function of nearly all semi-smart and even some stupid-phones since before the original iPhone was announced in 2007. But somehow, this is a revolution.

The only thing relevant to me — which I demonstrate in the video below (shot and livestreamed via the Qik app on the HTC Evo) — is that AT&T is so desperate to lock customers up for another 2 years that it is offering nearly everyone new contracts on the spot (meaning new, subsidized phones). Dial *639# from your phone wait a couple minutes and you’ll likely get the same plea message from AT&T:

As a valued customer we can offer you an upgrade with a new 2-yr commitment and an $18 upgrade fee.

Yes, I can re-up as well, despite never having owned an iPhone — now if only AT&T has a killer Android phone I might consider extending my contract. Of course — I used to take advantage of this shortcut-to-upgrade for $18 quite frequently, first when it was freely allowed as an employee of USC and later when I worked for WMG. Although Sprint’s service has been very good in the few days that I’ve been testing the Evo — much better than 5 years ago when I tested phones from all carriers and found that not one could make calls from my house. Sprint is also matching the corporate discount I received for years from AT&T.

Anyway, as I typically say about overly dramatic Apple releases: WHATEVER. But there is one more thing: FaceTime?!? WHATEVER 😉 Get yours June 24th. Or get a phone that runs Android, don’t be restricted by Apple, impress your friends, and be happy.