Email Marketing:

Increasing the website traffic as well as user engagement on the platform using creative mailers, newsletters and reaching out to potential clients using email marketing campaigns.
The person should be able to use tools like Mailchimp, AWeber, Intercom etc.

Social Media:

Increasing the brand awareness by using various social media platforms. Understanding which platform works the best for the company and create user engagement as well as sending users to the website with innovative and creative posts on Facebook, LinkedIn, Twitter, Instagram, Snapchat etc.
1. Core Responsibility of building the Bird Apps brands through online activities
2. Live reporting of Bird Appst on social media channels.
3. Increase the reach of Bird Apps on relevant social media channels.

Content:

Good writing skills with a focus on innovative/creative ideas to build engaging content for the users across the website as well as social media platforms.
To align the content outcomes with the vision and mission of the company.
Curate and manage creative content such as blog posts, memes and videos to spread the Bird Appsmission.

Website Performance/Technicalities:

Basic understanding of website backend (PHP/Wordpress) to implement SEO features as well as performance improvements on the website.