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Posts by Matt Wesson

Wouldn’t it be nice to have the tedious process of nurturing leads to a sales-ready state automated for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time to focus on projects that matter. Sounds pretty good right? Well drip marketing campaigns do…

Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be…

While technology has pushed most aspects of our lives to an incredible pace, it has had the reverse effect on the complex sales cycle. According to SiriusDecisions, the average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process. Accelerating the sales cycle…

You walk into your monthly meeting with your CMO, armed with all of your campaign data for the past month. You’ve spent the last two days pulling reports from your analytics platform, sifting through endless mounds of data to find the key performance indicators of last month’s campaigns, and now you’re ready to dazzle with…

Have you been to an amusement park lately? One of those huge monstrosities like Six Flags or DisneyLand? If you’ve ever spent the day at one of these meccas of roller coasters and funnel cakes, you know that these places make kids go nuts. There’s so much to do, so much ground to cover, so…

It’s been an eventful week for search engine optimization. With Google now encrypting keyword data, marketing professionals are being forced to adapt their SEO strategies — and quickly. We thought this would be the perfect time to share some recent research from salesforce.com, who interviewed nine of the biggest thought leaders in the SEO industry on where…

What is the most valuable asset a modern marketing department can have? It’s not the latest technology, although marketing automation is definitely near the top of the list. It’s not a bigger budget, or a larger staff, although those certainly can’t hurt. The most precious asset a company can develop and sustain in this era…

Oh no! What do you do?! You’ve spent hours building your social communities, engaging your fans, identifying leads, and just generally being an awesome web 2.0 marketer, and somebody’s come along and crashed the party by complaining about your company or product. How dare they, right!? For many marketers, it can be easy to get…