Toy Fair is underway, and The Beat went to Hasbro’s presentation this afternoon. The secret word is DEFINITELY Rocket Raccoon. While the quirky characters of this summer’s Guardians of the Galaxy film have already been getting some attention, you couldn’t even get near the toys in the showroom. And Rocket Raccoon is being spotlighted in a big way. Here’s the talking Rocket in action. There’s also a playset including a mask and more.