Top Casino SEO Winners

One of my favourite things to look at with Jackpotjoy’s campaign is the way in which they have handled their brand protection using SEO. By creating several microsites, they have managed to dominate the SERPs for their brand, essentially meaning they can tell the world whatever they want and stop affiliates from taking a cut on their brand traffic. Added to this there is the fact that they are doing incredibly well from an SEO prospective anyway.

Looking at Jackpot Joy’s offsite strategy you can clearly see that they have been very aggressive with link building and clearly have had some issues from this receiving a penalty in March. Regardless of this, JackpotJoy is still running one of the most effective SEO campaigns in the sector at the moment. Looking back at a competitive landscape analysis I ran at the end of last year for a client, Jackpot Joy clearly had a ratio of Money term based links that was far too high to look natural.

Where JackpotJoy’s campaign really shines though is through their brand protection, they’ve flooded the SERPs for their brand with microsites which they own, this is a smart tactic on their part to stop affiliates from ranking for their brand. If you check the UK SERPs, only two non Jackpot Joy owned sites/profiles appear in the SERPs.

As it was pointed out to me some of these redirection tactics could be construed as black to grey hat and you should certainly not attempt these methods if you aren’t certain you know what you are doing or what the outcome is going to be.

Newbies out there if you have read this article and have any questions contact me on the forum before doing anything.

Please note I said there are things that can be learned from these guys, not that we should replicate all their practices,

I also said that casino770 are currently winners in SEO and in terms of sheer visibility that can NOT be denied, and again I agree with peter that www5 pretty much makes it certain they’ve already had that many penalties however I didn’t have accurate enough historical data to conclude that so I couldn’t say either way.

I think that it might be a good idea to reorder the article as these were in no particular order, probably not a good idea to have 770 1st.

770′s doing the sneakiest stuff I`ve ever seen in SEO, including JavaScripted Links, Incentives for do-follow links from affiliates (paying them on a monthly basis depending on the PR of the outgoing link), a celebrity blog aiming to get search engine traffic for keys such as “Lady Gaga” etc. pp