So What Is 100% Indie?

"Chillingo came out earlier this week to announce a new initiative that aims to support indie developers in every way possible. But what is it really?
Called 100% Indie, the program is a result of a partnership between Chillingo (owned by Electronic Arts) and Samsung, for titles created specifically for Android based devices. To be clear, that means Samsung’s own App store, separate to that of Google’s Play Store." - Mark Isaacson