Entertainment

Heavy.com Offers its Ad Network to Bloggers &amp; Site Publishers

Heavy.com, the video-content network, has opened up its ad network to bloggers and site publishers for an ad revenue-sharing model.

Entitled the Husky Network, site publishers can now wrap videos in an advertisement skin, which will reportedly get you a higher click-through rate. It will work with embedded YouTube and Revver videos, and most other video players as well. If you're at all familiar with the Heavy.com model for advertising, then you'll know how these video player skins work. The ads are essentially full page billboards, if you will, on top of which your video will play. This resembles the MySpace homepage the day before a big blockbuster movie release.

There are three options for you to choose from. You can have the video and its ad skin open in a new window, on your website, or as an overlay. The benefit of this ad network is that it's less obtrusive for the viewer: there are no floating ads, or pre-roll commercials, and doesn't require any additional interaction by the viewer, as others like Revlayer do.

While the Heavy website has integrated these ads well within the layout and design of its site, it will be more difficult to do the same for bloggers and publishers. That being said, it could be somewhat distracting for viewers to have such a large ad play around a video, and there may be a disconnect between the video content and the page content with the inclusion of such large ads, especially when they open up in an entirely new window. It looks like DoubleClick is being used for the provision of ad content. And hopefully the Husky Network will soon have an easy, self-serving sign-up process for end user registration.

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