“…Sending out dozens of emails, each tailored and personalized to individual reporters and influencers, takes a lot of time—and if there’s one thing I know from my experience working with several agencies, time is a rare commodity when you’re creating multi-channel campaigns for multiple clients.”

It can have high profit margins

Because many link building agencies charge set prices per number of links built, it can have very high profit margins.

For example:

A reseller might hire a white label link building agency to build 10 links at $40 each, and then charge their client $1,000 for the lot.

That’s exactly why the entire white label strategy is so lucrative.

Plus, when you’re using this strategy, you don’t have to account for your team’s time. The only time you’ll need to dedicate to a white label link building campaign is the time to find the right agency, share your requirements, and report back to your client.

It’s really that simple.

You can take advantage of someone else’s connections

If you’re an SEO newbie, attempting to make industry friends can be tough—especially when so many people are already best buds.

But, white label link building allows you to take advantage of other people’s knowledge and connections.

Think about it:

If you’re not a well-respected name in the SEO industry, the agency you’re outsourcing to (who will be handling all of the outreach emails) might already have friends who can land links for you.

Relationships take time to build.

If you don’t have that time to invest, invest your cash into a white label link building agency.

White Label Link Building: 5 Steps Every Reseller Needs to Take Before Outsourcing

Since your clients will generally assume that you’re the one building the links, it’s important to know that the agency you’re working with is trustworthy.

Their entire process and the quality of their results will affect your own reputation.

You don’t want to find yourself locked into a contract with a cowboy link building agency that leaves you stuck in the mud with your clients.

Here’s how you can find the perfect agency to outsource your link building to:

1. Search Google for Companies Who Offer It as a Service

Sounds obvious, I know—but hear me out.

To find an agency to help you with building your clients’ links, start by heading to Google.

You’ll want to search for something like “white label link building agency” or “white label link building services”—with a location at the end if you’re only looking for a provider in your country or city.

Now, the reason why we’re starting our search with Google is this:

The websites (or rather, agencies) who are ranking on page one for these keywords obviously know how SEO works.

Look through the results, visit their websites, and make a shortlist of 5-10 link building agencies that make a good first impression on you.

2. Find Out Their Link Building Process

For each agency on your list, shoot them an email to ask for their process on how they build links.

Don’t skip this step.

The quality of their work will directly impact your reputation—and it definitely won’t end well if you’re paying them to build dodgy links for your clients.

A trustworthy agency will be honest and transparent with you about how they build backlinks. If they don’t, or aren’t willing to give you the details, strike them off your list and move on to the next one.

For those that are open about their process, do a little more digging and double-check that what they’re doing is strictly white hat.

Because the client paid you for the links, you’ll be to blame for the white label agency’s bad practice.

Stan Tan, Digital Marketing Specialist at Selby’s, told me a fantastic (and underused) tip on how to pick up on white label link building agencies that you should steer clear of:

“The most common white label link building service sold by agencies is guest posts. There are thousands of agencies offering this service. The tricky part is actually identifying agencies who offer genuine guest posts vs public blog networks.

One way I do it and found to be extremely effective is by asking them this one question: ‘Can you send me your list of guest post websites?’

If they send you a list of guest post websites, they fail the test.

A genuine guest posting service will not have a list. Everything is done organically by finding relevant websites to guest post on instead of having a fixed list.”

3. Search for Previous Customer Testimonials

Another awesome way to know whether you should trust the agency you’re considering is to ask their previous customers for testimonials.

…And by that, I don’t mean just checking out the reviews they have plastered on their website.

I mean personally contacting clients on their “Who We’ve Worked With” page to really dig up some dirt on whether they’re worth risking your own reputation for.

(Get your shovel out—we’re digging.)

To do this, find one of these pages on the prospective agency’s website:

Learn How SEO Works with Link Building (5-Part Guide) There’s an old SEO strategy that still crushes it. Know what it’s called? Link building. And if you’re not actively using it to rank higher in search results, you should be. Based on my own experiences, most marketers don’t use link building correctly because they’re not really sure how it...