Tag Archives: Email Marketing Best Practices

In Part 1 I looked at the past and present state of email marketing budgets. In Part 2 of this series I will dive deeper into where email marketers are actually spending their budgets as a broad shift occurs in the email landscape. While the graphic above tells part of the story, let’s look at […]

To find out, we sent out a survey to our subscriber base with six questions about email, the role it plays in the modern marketing strategy, how marketers feel about their grasp on the world of email martech, and whether email is at risk of being disrupted by instant messaging.Here’s what we found out.Personalization is […]

As you may already know, we have been running a series on ClickZ all this week about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations taking place in the field.If this is the first you’ve heard about the series, or if you’ve missed a couple of instalments over the […]

It’s common for consumers to browse several sites until they are ready to proceed to a purchase. They may even add products to shopping carts, but forget to complete the order. Cart abandonment is therefore a persistent problem for ecommerce brands, reaching a global average of 76.9% for Q2 2017. Why are consumers so hesitant to […]

Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful marketing tool. This is especially true today as consumers expect more of a personal and engaging relationship with a brand, as opposed to just a transactional one. Social […]

There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it. As email marketers we’re intensely interested in what different brands are doing with email. Style, frequency, content, layout, personalization, the variations are endless. Knowing what […]

Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving successful implementation appears a near impossible dream. So what can marketers do to make it a reality? Similar to 2015 results, only 7% of marketers experience very successful implementation of automation programs, with […]

Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to Return Path’s 2016 Deliverability Benchmark Report. The report, which is based on seed addresses at over 140 global and regional email providers, found that globally, one in five emails never makes it to its intended recipient, and that “deliverability…experienced a […]

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email marketing there has been a tension, to put it mildly, between marketers and mailbox providers that has led to problems with delivery. Almost without exception dealing with these […]

Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places. One fact about email marketing will never change: Success rides on the quality of your email database. All your shiny innovations – behavior triggers, mobile optimization, real-time messaging, 1:1 personalization […]