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Black Hat SEO refers to underhand methods used to trick the search engines into ranking a web page higher than it deserves to be ranked. It includes methods such as cloaking, keyword stuffing and scraping content from other sites on the web.

White Hat SEO is the legitimate process used to improve a site's search engine rankings and includes methods such as building quality back links and publishing quality content on the site.

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It is all about short term vs long term results, although the issue is still a hot debate, with the black hat seo argument being that you can easily spam your competitors' links to get them banned etc etc.

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I just want to add that black or white SEO methods are not illegal through law, however, they are frowned upon by search engines, if they catch you.

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When it comes to SEO you have to admit the fact that Google is not only the Law of SEO but you can also say that google is the God of SEO because you know that most of the traffic will come from google to your site so you should consider the black hat and white hat as a Laws of SEO defined by the Google.

Most of the people don't like the division of the techniques of SEO into black and white hat but I consider them right as it supports the organic SEO that means less spam and more legitimacy.

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White hat is no tricks, just solid HTML, CSS, JS, SQL. Black hat is simply manipulating the search engine results pages using a number of methods including:
- hidden text and hidden links;
- cloaking - described above as showing one page version to engines and another version to real users;
- taking part in link schemes, especially automated;
- using doorway pages, i.e. pages built only to set up a cookie on user's computer

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When it comes to SEO you have to admit the fact that Google is not only the Law of SEO but you can also say that google is the God of SEO because you know that most of the traffic will come from google to your site so you should consider the black hat and white hat as a Laws of SEO defined by the Google.

Most of the people don't like the division of the techniques of SEO into black and white hat but I consider them right as it supports the organic SEO that means less spam and more legitimacy.

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Regardless of what is evident, Google does not create laws of the World Wide Web. Maybe tomorrow Google will suddenly fail, or some revolt could happen within Google causing worldwide issues. Also, say if Facebook uses black hat techniques and loses all search engine spots, it would not fault because it does not rely on "search engines" as the primary source of traffic (educated guess). Direct traffic from the web browser or bookmarks would most likely be the main source and so it would not need to follow any Google guideline.

Internet Explorer being the dominant browser for 5-10 years, it had changed as the WWW changed, so likewise with Google, will it be the dominant search engine as Web 3.0 comes closer to reality? They both have similar market shares, so anything could happen. The FireFox of search engines could be right around the corner. Everything has an asymptotic point.

Plus, Social Media Marketing is on the rise, and may take over from SEO. Then social mediums may become more dominant than search engines, or they will be the next main form of integrated search engine. Again, everything has an asymptotic point.

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@DavidL : These are all assumptions but right now the Google is dominant and this is reality, I agree that facebook can divert a lot of traffic to your site but similarly can you ignore youtube? I don't think so... and youtube is also powered by Google so youcan't just ignore the power of Google

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@DavidL : These are all assumptions but right now the Google is dominant and this is reality, I agree that facebook can divert a lot of traffic to your site but similarly can you ignore youtube? I don't think so... and youtube is also powered by Google so youcan't just ignore the power of Google

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YouTube was diverting traffic long before Google bought YouTube, so that's probably not the best example for a valid assumption. Reality or not, you have to consider what's beyond tomorrow. Who would have thought a microchip could store more information than a building full of servers? Because people have thought beyond reality, there have been newer possibilities far beyond what we have now. If no one ever thought beyond reality, there may have not been a Google, and we'd still be par with the Tim Berners-Lee era of the World Wide Web.

Also, my comment on Social Media rising against SEO is not an assumption; it's reality. Even Matt Cutts from Google has understood this, although he personally felt SEO would just be on top of SMO.

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But how would you guide beginner? you tell him about the future after he understand present because if he does not understand what is present he can't understand future and one thing more present is still reality but the future is mystery

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But how would you guide beginner? you tell him about the future after he understand present because if he does not understand what is present he can't understand future and one thing more present is still reality but the future is mystery

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I never said to ignore reality; I said to consider the logical possibilities and look at the way major search engines (for SEO) compared to its rival search methods (SMO) go against each other. Of course telling a beginner about SEO is logical and important, but you should also tell a beginner about SMO and Web 3.0 as they are both on the rise.

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