Fox News Channel has older viewers than its rivals  but just how much older is hard to say

Pat Cunningham

Tuesday

Jul 30, 2013 at 6:12 PM

It says HERE that Fox News Channel is trying to do something about the advanced age of its viewing audience:

Fox News continues to be near the top in cable television in terms of the number of viewers it attracts, but it is near the top in another category, too: the median age of its audience is among the oldest in television.

For most of the television business — the segment that relies on advertising — that would be serious cause for concern because ad sales are almost always based on a target age of 25 to 54, and Fox ...

Read more

It says HERE that Fox News Channel is trying to do something about the advanced age of its viewing audience:

Fox News continues to be near the top in cable television in terms of the number of viewers it attracts, but it is near the top in another category, too: the median age of its audience is among the oldest in television.

For most of the television business — the segment that relies on advertising — that would be serious cause for concern because ad sales are almost always based on a target age of 25 to 54, and Fox ...

Read more

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