•It is the ultimate advertising diffusion medium, which does not require major investment. •It contributes towards creating and promoting the companys identity on the Internet, positioning the trade mark before a potential audience of millions of customers. •It establishes a point of contact, a place where potential customers can obtain information about our companys products and services. •It provides our company with prestige against its competitors who do not yet have an Internet presence. •It will provide small and medium-sized companies with a marketing and commercial strategy tool. •By means of domain names, electronic mail appears on the website.