The addition of Treehouse is just one of several new developments at
Stonewear, a brand that redefined women’s performance apparel and now
raises the standard again with new product designs and fresh visual
assets. The new logo and FW15 product collection typify clean lines and
bold aesthetics, representative of the brand’s core audience of
adventurous, independent women.

Unchanged is Stonewear’s mission to empower women embracing a
healthy, outdoor lifestyle by designing clothing that make them feel
comfortable and beautiful. With obsessive attention to detail, high
performance fabrics and a welcoming fit, Stonewear has built a solid
reputation and loyal following crafting activewear women can relate to
and that embodies the outdoor lifestyle.

“We are thrilled to represent Stonewear during this pivotal time,”
says Theresa Blake with Treehouse. “We share their passion for the
outdoors and our Colorado roots are closely aligned. We believe in the
quality of their products, commitment to domestic manufacturing and see
tremendous opportunity to expand the brand’s reach in our core markets
and beyond.”

Based in Durango, Colo., Treehouse is a boutique public relations
agency specializing in the outdoor, travel and active fitness markets.
Working alongside Stonewear, Treehouse will support re-branding and
strategic initiatives to take the brand beyond activewear and into the
everyday lives of its consumer base.

“I’m proud of the amazing team we have in place and energy behind the
brand as we continue to raise the bar in the climbing and active
outdoors markets,” notes Kitty Bradley, President of Stonewear and Great
Trango Holdings, Inc. “We require a public relations partner that
mirrors our drive and enthusiasm. Treehouse is a great fit and we’re
excited about the new direction.”

For more information about Stonewear or the brand’s new production collection for Fall Winter 2015, please visit www.stoneweardesigns.com or contact theresa@treehousepr.com.

About Stonewear Designs

Since 1995,
Boulder-based Stonewear designs premium, made in the USA performance and
lifestyle apparel for confident, athletic women who climb, run, hike,
bike, lift and stretch. With roots steeped in the climbing and active
outdoors markets, Stonewear’s mission is to empower women by designing
clothing that makes them feel comfortable, beautiful and inspired to
push their physical limits. Every woman who pulls on a Stonewear top,
pants or skirt looks great, feels formidable and is ready for whatever
the day may bring.

Specializing in
public relations and strategic marketing services ranging from media
relations, business writing, brand management, and social media
marketing for brands and businesses in the outdoor, active fitness and
travel markets. Treehouse has a proven track record for projects
requiring strong interpersonal communication skills, self-motivation,
dedication, teamwork, and creative problem solving to achieve results
for a wide variety of clients.

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