Topic : Creativity

How To Change the World, The Books

July 30, 2007

Guy Kawasaki is a legendary Silicon Valley venture capitalist who, as one of Apple's original employees, helped market the first McIntosh computer. So what does this computer guy have to do with language? Plenty. In his amazing blog, called How to Change the World, he talks about creativity, communication, marketing -- and yes, computers. There are lessons there for all of us communicators. And some great book recommendations. Here are a few:

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For the last year or so, I've been learning Dutch and trying to study for my commercial pilot's license. When I was at school, I had the time but not the enthusiasm. Now I have enthusiasm but no time. Surely, there are some neat tricks, technology and tactics I can use. This is what I've tried so far. If you have any other suggestions, PLEASE let me know!
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I'm in the final stages of writing a book. My working title is: The WriteNow System: 8-1/2 steps to writing better, faster. The work's going well, although not quite as quickly as I'd like, which is kind of embarrassing for someone who bills herself as a writing speed expert.
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Starting this week, we're inviting an engaging and eclectic group of folks to recommend reads for the beach and pool this summer. Our first guest contributor is Scott Ginsberg. Known as "That Guy with the Nametag," he's a guy who knows how to think creatively. Scott's an author and professional speaker whose books, including The Power of Approachability, talk about the force and virtues of first impressions. He recommends these books on developing your creativity:
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How do you capture the sense of a cuisine in words? To find out we called the acclaimed chef Rick Bayless, the author of six books on Mexican cooking and host of the PBS show "Mexico -- One Plate at a Time." We had a fascinating and wide-ranging conversation with him about food, language, 1940s anthropologists, and his latest cookbook, Mexican Everyday:

While standing in the checkout line at the grocery store the other day, I spotted the magazine Real Simple. It wasn't just the cutesy name that caught my attention. (How can the editors live with themselves, basing a magazine name on a grammatical error? But I digress...) The eye-catching cover line that grabbed me by the eyeballs was: What can you do in 15 minutes?Continue reading...

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Public Speaking

April 18, 2007

Ready to step up to the podium and wow 'em? Okay, we thought you might need a little boost. Great public speakers aren't born that way. These blogs help you develop the skills you need to sizzle in front of an audience: