EXCLUSIVE: Mark McNairy's First Full Women's Wear Collection—Modeled by His 17-Year-Old Daughter!

Mark McNairy, 20-year veteran of the menswear scene, is the most-name-dropped-by-cool-guys-I-know designer ever. Guys I know who work in fashion, guys who love good, well-made stuff (i.e. clothes, shoes, and accessories), and guys who are big-time editors at big-time magazines are all big fans of McNairy—and starting this fall women will finally get some McNairy of our very own.

Mark McNairy New Amsterdam Women's officially debuts next week at the (capsule) NY trade show, but I got my hands on an early lookbook of the fall-winter 2012 debut collection—in which McNairy's 17-year-old daughter, Daisy McNairy, models the new looks. It's fitting because, as it turns out, Daisy inspired the collection!

For fall, McNairy will be dressing women in wool suiting, fun prints, and classic all-American silhouettes—lots of pieces are embroidered with daisies (for Daisy!). The pieces will arrive in stores in fall 2012 and the pieces will be priced from $75 to $500.

Which Mark McNairy New Amsterdam Women's looks do you like best? I love it when a new designer—especially one whose clothes bridge that hard-to-fill gap between fancy and casual—launches in the women's wear market! There's so much potential to mix-and-match here, don't you think?