The Perils and Potential Rewards
Of Crisis Managing for Firestone

The nadir of a corporate crisis may be when the crisis-management counselor walks away in frustration.

Although neither side will publicly discuss why Omnicom Group Inc.'s Fleishman-Hillard quit the Bridgestone /Firestone account this past Sunday, those familiar with the situation say the giant public-relations firm grew disturbed with Firestone's refusal to communicate the breadth and seriousness of its problems.