United in money

Think marriage simply happens when you find “the one”? Saying “I do” may also rely on cohabiting couples’ earnings, US research shows. For instance, they’re more likely to stay together if earnings are similar, and the closer their incomes are to those of married couples, the more likely they are to tie the knot.

Discount addiction

Do you avoid buying if there’s no discount? The rules of shopping online suggest you aren’t alone. As studies reveal, shoppers now expect regular discounts and will avoid retailers who are not pushing a sale. The “always-on” nature of sales has changed both our expectations and our buying habits.

Personal view

Many online retailers tailor their services to improve our shopping experience, but it isn’t just services they personalise: they’re moving closer to tailoring the prices we see. And while this may sound sinister or prejudicial, some types of price discrimination are actually fairly common, as this article explains.

Jessica Exton

Behavioural scientist at ING
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