In 2009, we were honored to celebrate the 20th anniversary of Reebok The Pump. Reebok flew us in to Boston, where we teamed up with what later became the original Certified Network and worked out our tribute for the Pump 20th Anniversary. How time flies. Here we are 5 years later, and still very proud and honored to be part of the Pump 25th year anniversary.

The Sneakersnstuff x Reebok The Pump is inspired by classic blacklight posters. Blacklight posters are printed in fluorescent colors that really pops out when you flashed a black light at them. On an original blacklight poster the black color is printed in flock that gives a smooth velvet feeling. So we went to our friend, the very talented artist Mander (Martin Ander), and asked if he could illustrate a poster inspired by old posters like that for us. As always, he delivered!

The upper of the Sneakersnstuff x Reebok The Pump is made of perforated suede, to give that velvety feeling and it is backed up by neon colors, making the shoe shift just a little bit in different nuances when you move them around. Subtle SNS branding on the heel, and footbeds printed with the artwork that Mander made for the poster. Hints of neon under the outsole, and besides the black laces that they come with we have two more sets of laces included in the pack.

For the release we have produced a fluorescent 7 color screenprinted original poster, each and every one of them signed by Mander. The poster will be given away to everyone that buys the shoes instore in Stockholm and London.

15 years. Some might say we are dinosaurs in the game. And yes, we are proud to have been here since the late 90's. We at Sneakersnstuff are thrilled to have been a part of the evolution of the sneaker business. An evolution that has taken us from that small store, in the back streets of southern Stockholm, to now be able to work with the brands that we, in a way, have always idolized. To be able to affect the brands on what they should and should not do. To be able to share un-modest visions. To be able to open up stores in London, and look for new opportunities in other big cities across the world.

But sometimes it’s nice to put things in a little perspective. So we started to look around us. On things outside our own little world. On things that has inspired us to look outside the comfort of our own market. On people that has inspired us to dare to approach things differently. And on businesses that has been around way longer than we have.

In 1970, Swedish design was minimalistic and known for subtle patterns. But there were designers that wanted to break out of that mold. But individually they always got rejected, as their work was looked upon as provocative and extremely uncommercial. So a group of 10 Swedish designers came together and formed their own company to be able to control the whole process, from design to production to sale. It quickly became a great success, and 10-gruppen has been a part of the Swedish design evolution ever since. 10-gruppen has a huge part in changing the norm of Scandinavian design. And after almost 45 years, the design collective is still as relevant as they have ever been. 10-gruppen is now consisting of three of the original founders, Ingela Håkansson-Lamm, Tom Hedqvist and Birgitta Hahn, and is still creating new patterns and have been very good of re-branding themselves over the years. Finding new ways to introduce themselves to new customers, and a younger audience.

The Sneakersnstuff x 10-gruppen x PUMA Suede is our tribute to 10-gruppens legacy. As sneaker nerds, we knew that we would have to treat this collaboration extremely gently and approach this project with the all respect it deserves. So we asked one PUMA if we would be able to work with their factory in Japan. A factory that is well know for its perfection and precision. We knew that they would treat the 10-gruppen fabrics that we had picked out, with outmost care. And that they would deliver product that is rich in detail and outstanding in quality. Something that is just as much a tribute to those who came before us, as it is a birthday gift to ourselves. We are very proud to present PUMA Tom, PUMA Birgitta and PUMA Ingela. Made in Japan, with fabric designed in Sweden.

January 27th we had a Stan Smith party together with adidas at Riche, Lilla baren in Stockholm. Onsite we had an exhibition of all the pictures by The Jens, you could #StanYourself and we had a lot of beers from Carlsberg. Music by Thomas Larsson (SNS), Mackan, Nils, Storken and Yourhighness. We hope everyone that came by had a good time, we sure did!