INSIGHTS

Usually when you talk to people about data, first thing that comes up is the size, and not all the people that I talk to are males. The amount of data is important, but the key for any data analytics project starts by asking the right questions, a stage that [...]

You are considering launching a campaign to acquire new customers through the web. How much are you willing to invest in acquiring a customer? You suspect that a given customer is about to defect and switch to a competitor. Would you try to keep this customer or let her go? [...]