History

Established in 1912, Alexandra Rose Charity has existed as a charity organisation in one guise or another for over a century.

Alexandra Rose Charity was founded in 1912 by Queen Alexandra and has existed as a charity organisation ever since.

Queen Alexandra was searching for a means to mark her fiftieth year in the UK when she came across a priest in her native Denmark raising money for the needy by selling roses grown in his parish garden.

Inspired by his actions, she returned to London with the idea and launched her own rose day though she substituted silk roses for real ones.

We are continuing her work to help those in need in London. Our Patron is her great granddaughter, HRH Princess Alexandra.