A lack of marketing consistency is a huge vulnerability to your business. As a startup, you must focus on your big picture marketing plan and ensure it drives day to day marketing activities to drive a consistent message across every channel you are using. This post provides a framework for all marketers to ensure a consistent marketing strategy.

This week Facebook announced their latest earnings. This announcement proved to be different than their previous earnings as it became clear that Facebook has truly mastered the art of mobile advertising. The interesting fact is that 76% of Facebook’s $4.04 billion in revenue came from advertising on mobile devices. As Mashable reports “the smaller screens […]

As the incredibly wise Gary Vaynerchuck once said, “If you aren’t constantly learning you are dead”. While this may be somewhat extreme, this idea is extremely applicable to many walks of life – especially digital marketing. This post provides advice on what to learn regularly to stay ahead of the marketing game.

There is a new app on the market, Beme, that is changing the way we experience and share live events though video. Read the story in our Friday Favorites weekly post featuring one top story marketers can learn from each week.

We are excited to start a weekly segment called “Friday Favorites” in which KDMedia will feature trending topics going on in the marketing/ pop culture world and discuss how these trends can benefit your company and your business practices!

Four actionable ways to find, nurture and grow your early community to build it into a successful, long-lasting group of brand advocates willing to spread the word for you and spread your message far and wide.

Consumers are smarter than ever now at tuning out mainstream marketing tactics and are seeking deeper, more meaningful connections with brands and individuals alike. But how can a brand connect with a customer on a deeper level, especially online when it feels so impersonal? And how do you develop a multi-channel marketing plan that reflects their needs? In this post are 3 ways you can bring your brand to life across any marketing channel to connect on a human level with your audience.

KDMedia founder, Kristin Dziadul will be speaking on a digital marketing panel at Dig South Interactive Festival on “Big Bad Brand Storytelling and Fresh Perspectives on Effective Content Marketing Across Industries.”