The mobile app wants to get rid of coincidental meetings. It tracks user's locations via GPS and alerts first and second-degree connections of their whereabouts.

Davison says people are staying logged into the app all day. People enjoy it most while traveling.

The app will be best served at a place like SXSW where famous founders or VCs are standing a few feet away at all times. The tech community is just small enough that everyone involved is only a degree or two away from each other anyway.

While the app might win SXSW, it's hard to imagine it winning in the real world. Investors and tech bloggers can squawk, but normals will never use it -- at least not in its current state.