Amazon opens new brick-and-mortar concept

Amazon opens new brick-and-mortar concept

Amazon is opening a new store — but this one isn't a bookstore, an Amazon Go location, or part of the company’s Whole Foods Market fleet.

The online giant announced that on Thursday, Sept. 27, it will open a new store, called Amazon 4-star. The location only sells items that are rated 4 stars or above, are top sellers, or are new and trending on Amazon’s website. The store will be located in New York City's SoHo neighborhood, according to “Day One,” a blog on Amazon’s website.

Amazon 4-star will operate between 10 a.m. and 9 p.m., Monday through Saturday; and 11 a.m. to 8 p.m., on Sunday. Featured merchandise will span Amazon’s most popular categories, including devices, consumer electronics, kitchen, home, toys, books and games, and customers can test all products in the store.

Digital price tags will display the Prime price and list price, as well as Prime member savings, average star rating, and the total number of reviews a product has received.

To make it easier to browse the store, Amazon will group merchandise into specific sections, such as “Most-Wished-For,” which features items most added to Amazon Wish Lists; items that are “Trending Around NYC,” merchandise that is “Frequently Bought Together,” and “Amazon Exclusives.” Customer review cards will also accompany merchandise.

Non-Prime members can sign up for a free 30-day trial in-store, and instantly become eligible for the discounted prices, according to Amazon.