Personality

Success began at an early age for the proud Scotsman from Dumfries, with titles in karting and junior racing classes, along with representing Great Britain in the World Karting Championships.

From his first taste with Constructors' Champions McLaren at the age of 19 in 1989, Allan’s Formula One involvement spans almost 15 years, racing for Toyota along with test driver roles with Benetton, McLaren and Renault.

Allan is among sportscar racing's elite. With Porsche and Audi he joined an exclusive club of three-time winners of the notoriously demanding 24 Hours of Le Mans, became FIA WEC World Champion with Audi, he has won three American Le Mans Series titles, and is the most successful British driver in America’s revered Sebring 12 Hour, with four wins.

A former factory Audi driver in the FIA World Endurance Championship, Allan's commitments include being an Audi Ambassador, media duties for BBC F1 & BBC Radio 5 Live, FIA Formula One Driver Steward roles, and he is proud to be the President of the Scottish Motor Racing Club.

1981-1986:
Karting• Three British Championships• Six Scottish Championships

Ambassador

Equipped with over two decades of experience and knowledge from his life in motorsport, and a network of contacts to match, Allan is perfectly placed to provide insight into the global motorsport arena.

Through his journey to Formula One and being one of the world’s best sportscar pilots, Allan knows what it takes to succeed, whether as a driver, manufacturer, sponsor or team.

Driver: Covering the on and off-track elements of the sport, Allan can mentor young drivers and accelerate their development. In addition to one-on-one coaching sessions, Allan’s vast experience means he knows all about the unique mental and physical attributes required to succeed in motorsport, supported by a black book second to none

Manufacturer/Team: Through his innate motorsport knowledge and access to its key players, Allan’s experience can guide manufacturers looking to enter the sport or review existing programmes.

Sponsor: Like any marketing activity, motorsport sponsorship is all about return on investment and engagement. Allan doesn’t just know that; he has helped some of the world’s largest companies maximise this. Whether engaging existing customers or targeting a new audience, Allan’s insight can shape motorsport partnerships.

Allan is proud to have worked with the following organisations:

"Of all the outstanding racing drivers we have worked with, Allan is by far the most eloquent and compelling public speaker. Allan is not only extremely media savvy, but also one of the best brand ambassadors you are ever likely to encounter. He is disciplined, professional, dedicated and makes the effort to make himself available when it really counts. He remains a huge asset to the Audi brand on the track as well as on the speaker podium."

Head of PRAudi UK

"Allan's support of various MSA projects has brought his kudos as a Grand Prix driver and now one of the greatest sportscar racers in the world to some important campaigns. He has been an ambassador for the Go Motorsport programme since its inception in 2008, inspiring more people to get involved in the sport at all levels, and he has also played a key role in the political sphere, raising the profile of the sport within Westminster and helping to achieve recognition for motor sport within Scotland."

Chief ExecutiveMotor Sports Associaiton

"As a young driver starting out in single-seater racing, having Allan as a mentor is invaluable. I'm fortunate to be able to apply his extensive experience and knowledge to my own career, and his contacts are second-to-none."

Harry Tincknell

"We simply couldn't have chosen a more effective adviser and ambassador than Allan. His sharp wit and unassuming manner come across well both on and off camera, making him a dream to work with and the perfect 'face' for our brand. Meanwhile the zeal with which he approaches the subject of his craft, and his eagerness to share the benefits of his wide-ranging experiences, have cemented his status as one of our company's most highly-prized and popular assets."

Chief ExecutiveIgnite Game Technologies, Inc Simraceway

"Over the course of five years, we were able to work with Allan both at the track and away from it. He was always great value, sharing entertaining stories and promoting the value of working as a team."

Corporate Events ManagerUnipart

"At RBS, we offer our clients experiences money can't buy, to reinforce our product offering. Just like his racing, Allan prepares thoroughly, and takes great pride in ensuring that he is informed whenever he represents our brand, including understanding our objectives for each particular event, and that is always evident."

Event Marketing ManagerRBS

Media

Intelligent, respected and a natural communicator with a sense of humour, Allan has become a highly-regarded member of the motorsport media.

Allan’s personality has already informed millions of Formula One viewers and listeners across the globe through roles with BBC F1, BBC Radio 5 Live, ITV, North America's SPEED TV and Star TV in Asia, and in 2012 he debuted with dedicated broadcaster Sky Sports F1.

Throughout his driving career, Allan has always been at home dealing with the media. With the roles reversed, whatever the platform, Allan’s confidence, charm and credibility comes to the fore.

The Scotsman will be involved in all team debriefs and hands-on with the nine driver squad in the pits during the race as Audi bids to record its 13th Le Mans victory since the German manufacturer’s debut in 1999. Additionally Allan has been chosen by the race’s organising Automobile Club de l’Ouest (ACO) to be this year’s Grand Marshal. One of his duties will be to drive the official vehicle that leads the cars around on the formation lap.

McNish commented: “Le Mans this year is definitely going to be a spectacle. The fight between Audi, Toyota and Porsche will be magical. Each of these three big manufacturers have great driver line-ups and each has a different [hybrid] solution.

“Audi returns to Le Mans as the current and long term champion. Porsche goes back as the new pretender after such a great history in the past but coming back to the top-level motorsport after 16 years of being away. “Meanwhile Toyota, the main competitor for Audi and myself over the last couple of years with two WEC victories leading into Le Mans, must be considered a very strong force too.

“But we all know Le Mans is a very different race, it is a full season of racing in a day and to win Le Mans you have got to beat the circuit. More recently records show that you have got to beat Audi.

“Knowing Audi extremely well as I do, when these guys go there it is like a second home for them. Audi Sport knows the place like the back of its hand, as do the Joest guys of course.

“But they won’t rely on their previous history. They’ve been working very hard over the winter developing the new R18 e-tron quattro to make sure that they prepare the best way they can as a team.

“Audi Sport Team Joest enters three cars as normal,” continued Allan. “The third car isn’t running the entire WEC championship but did, as in previous years, run at Spa with Marco and Felipe. Oliver joins them for Le Mans. That is a strong car in its own right but when added to the other two cars it is a pretty formidable line up.

“It will be interesting from my point of view being there this time. I have been to Le Mans before when I’ve not been driving. In 2001, when I was driving in Formula One, I was commentating for the American SPEED TV channel. “Hopefully I will be able to enjoy Le Mans a little bit more instead of having to totally focus on only winning the race as a driver.

“It is such a big event that I don’t think you can help but get dragged in to the enthusiasm and passion of the fans but also the place as well. I will be active conducting a lot of PR and marketing appointments but also with Audi Sport in terms of keeping a watching eye over our three cars – especially car No3 with the young guys on-board.

“I’m hoping that I can give them a benefit of some of my many experiences at Le Mans and help them climb onto the podium.” An invited field of 56-cars will contest the 82nd running of the event which begins at 2pm (BST) on Saturday (14 June).

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Partners

Due to Allan’s success and professional approach, many companies have wished to be associated with the Scotsman. Allan is proud to currently work with:

When it comes to distribution, P&H is the leader of the pack. Servicing a range of independent and franchised retail sites, they're the UK's biggest delivered wholesaler and its sixth-largest private company. Did you know there is a P&H truck in every main postcode in the UK, each and every day?

Contact

To contact Allan McNish, please complete this form. Your enquiry will be answered as soon as possible.

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