It seems that the male grooming routine has come a long way from the sh.., shower and shave when the bathroom cosmetic shelf consisted of little more than a lonely bar of soap and a bottle of aftershave.

Just as 'manbags' have found acceptance in the local community, regular male customers at Broken Hill beauty salons are on the increase.

"Massage is a big one, men love having their massages and sometimes facials and waxing as well," explained Argent Street-based Beauty Therapist Jessica Carnie.

"Sometimes they are encouraged by their partners to come in, but many come in off their own bat and when they try our service once they become addicted.

"It's good to see that they take the time to look after themselves," Jess continued.