Combining stills with video and time-lapse makes a great breadth of material for clients from one shoot.

One of the great things about being a photographer today is the flexibility we have in producing a wide range of material out of one project. Below is a behind the scenes video from a shoot for a Pharma client we’ve put together from the materials we shot for the ads, videos and time-lapse movies, which is a great example.

As you can see the brief was to shoot a mountain bike broken down into it’s component parts and then arranged into a graphic layout. The agency needed to produce ads in addition to printed support material with a video piece for the product launch. So from the one shoot, using our specialist overhead camera rig, we produced two time-lapse movies of the bike and it’s components building up plus behind the scenes footage with a time-lapse of the shoot progressing, not forgetting, the hi res stills images for the main ad and lots of detail shots of the components for the support material. Phew!

An image celebrating 50 years of the audio cassette

So do you remember the humble audio cassette and the majesty of the mix tape and recording your favourite tracks from the Top 40 on a Sunday afternoon? It’s hard to believe it’s fifty years old yet at the same time it seems like an age since it was a useful way of storing and reproducing music such has been the progress of technology in recent years.

It was never the most reliable of media with great arm-fulls regularly needing to be fished out of the deck before being feed gently back into the cassette plus it never really sounded good, especially after a spell in the car. But it did (eventually) allow music to become properly portable and accessible almost anywhere (assuming you had enough batteries) which is reason for celebration in it’s self.

Wonder how long it will be before we’re saying similar things about CDs and DVDs?