That said, things could still be worse for Motorola. For instance, it could be HTC, which saw its share of the American smartphone market fall further from 8% in July 2013 to 6.7% in October 2013. Or it could be BlackBerry, whose market share in the United States kept sliding from 4.3% in July to 3.6% in October. In fact, the only clear winner in comScore’s latest numbers was Samsung, which saw its market share in the U.S. rise from 24.1% in July to 25.4% in October even though it was competing with major launches from both Motorola and Apple over that time span. Apple, for what it’s worth, saw its U.S. market share climb slightly from 40.4% in July to 40.6% in October.