Just because you don’t work in sales doesn’t mean you shouldn’t know how to sell. We might sell our work to prospective clients in order to get business, or sell ideas to managers and colleagues for approval. Successful business leaders need to be able to…

At BTG, we help clients address all sorts of business problems. Here are 3 of the most interesting challenges we saw this April… Voice of the customer A global financial services company was transforming the way it made decisions about product development and…

Are you struggling to create a compelling business case for your products or services? Trying to sell stakeholders on a new internal initiative? Do you struggle with how to close a deal? In addition to communicating a clear, compelling value proposition, don’t forget about the…

Sales is a dance. And like dance it requires coordination and communication between partners. If done well it is effortless and graceful. If done poorly, you step on toes and avoid future contact with your partner. BTG has strong roots in Texas, so let’s talk…