Turner Sports and CBS Sports' Coverage of 2013 NCAA Division I Men's Basketball Championship is highest rated in 23 years

Press release

CBS
Sports and Turner Sports' exclusive live coverage of the 2013 NCAA
Division I Men's Basketball Championship across TBS, CBS, TNT and
truTV is averaging a 6.3/14 overnight rating/share, the highest
rating for the opening week of the NCAA Tournament in 23 years, when
the tournament expanded to its current format, according to Nielsen
metered market ratings.

The
networks' combined coverage, from the NCAA First Four to the
completion of the third round, is up 5 percent vs. last year's
comparable 6.0/13 rating.

Turner
Sports and CBS Sports' exclusive third round coverage on Sunday,
March 24 - across TBS, CBS, TNT and truTV - averaged an
overnight household rating/share of 7.6/15, the highest rating for
the first Sunday of the NCAA Tournament in 20 years (8.5/20 in 1993).
This year's rating/share is up 19 percent compared with a 6.4/13 in
2012.

Sunday's
coverage showed audience increases in all four telecast windows
including more than 20 percent in three of the four:

•The
first daytime telecast window (noon-2:45 p.m., ET) averaged a 5.4/13,
the highest rating for the window since 2002 (5.8/13) and an increase
of 26 percent over last year's 4.3/11.

•The
second daytime telecast window (3-5:15 p.m.) averaged a 7.2/15, tied
with 2007 as the highest rating for the window since 2006 (7.5/16)
and up 20 percent over last year's 6.0/13.

•The
first primetime telecast window (5:15-9:15 p.m.) averaged an 11.8/22,
the highest rating for the window since 1991's 12.1/24 and a 26
percent increase over a 9.4/18 in 2012.