(rī)1

NotCot have taken a close look a great project entitled (rī)1, even if you are not a whiskey connoisseur you can appreciated the packaging and all the other finer aspects of this box set. Continue reading and take a closer look below to get a better grasp.

“Beam Global Spirits and Wine, Inc., redefines rye with company’s first ultra-premium rye whiskey – (rī)1 Whiskey Brings Cocktail Style and Straightforward Sophistication to Traditional Rye Whiskey Category”, and you’ve got to admit, it is a seriously un-whiskey looking designer bottle… and even more stunning is the acrylic box they sent it over encased in along with a glass and the coolest stirrer/stirrer placement i have ever seen. Using the transparency of the styrofoam slit to turn the plastic stirrer into what appeared to be a floating droplet of (rī)1 when you slide open the box… so awesome!

(rī)1 – pronounced Rye-One – is certainly making waves in what has been a rather traditional genre, and the flavor is incredible… the spiciness really hits you upside the head (i decided i’d try it neat first and not read the tasting notes until after, so i didn’t see it coming)… it was refreshing and fascinating with a cube of ice, really opening up the flavors – you have to try it!

As the press release describes: “Bottled at 92 proof, (rī)1 features a light, slightly spicy flavor and a long, luxurious finish. Straight, the nose offers a gentle, peppery nod to its rye heritage. Cut with water, the scents of dried fruit and cinnamon push to the front, providing a rich palate experience.” Also exciting… “Future variants, including (rī)2 and (rī)3, are planned to create a complete product line.” Can’t wait to see what those flavors are like! But for now, you have to check out the incredible acrylic box of goodies – i’ve been trying to figure out what else it can be used for, and first idea is… light box? See all the pics on the next page!

About the AuthorGreg Weinstein

In 1999, Greg launched Island Def Jam’s new media division, working with the record label to build the kind of Internet and social media infrastructure that every entertainment and media company takes for granted today. From there he brought his new media expertise and entertainment connections to the world of streetwear, serving as Marketing Director at Karmaloop and launching KarmaloopTV, a cutting edge project that bridged the gap between commerce and culture.
Thrillist Media Group then brought Greg to help grow the company’s presence in the world of cultural taste-making through the launch of its streetwear property, The Crosby Press.
Today, Greg serves as creative director at SlamXHype, one the most well-respected online publications in the streetwear space. Under his guidance, SlamXHype has experienced a renaissance in both influence and readership.