Udi's Foods launches contest to rename company

Udi's Foods, the Denver-based bakery and restaurant operator, has launched a campaign to have customers rename the company.

The naming contest comes after Udi's Foods sold its gluten-free business to Boulder-based Boulder Brands Inc. for $125 million. Under that transaction, Udi's Foods also sold its brand name rights, officials said.

Udi's Foods plans to solicit suggestions from customers through Feb. 10 for a new company name via the website renameudis.com. The owners of Udi's Foods then will select three favorites and put those up to a public vote between Feb. 17 and Feb. 28.

Udi's Foods operates a cafe at the University of Colorado's Boulder campus and has a 30,000-square-foot bakery in Louisville.

The company is offering prizes to the top three finalists, officials said, adding that the new name would be unveiled on April 2.

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