#byherside

The women in our lives show us what true love is. But somehow, they are reluctant in showing the same love and care for their own health. 1 in 28 women in India runs the risk of getting Breast Cancer. Through early detection, we can improve their chances of survival to up to 90%.

#BYHERSIDE is a Bridgestone drive that urges us to go that extra mile to convince the women we love to get themselves tested early for Breast Cancer. Much like a secret support system, this drive works through a network of ideas: a shareable promise I’M #BYHERSIDE, moving stories in videos, passionate blog posts, experts’ opinions, survivors’ stories and a show of support by purchase of Pink Valve Caps available at all Bridgestone stores, proceeds of which will go to Tata Memorial Hospital.

Youtube

Take the I'M #byherside today. Make sure the women around you are safe and cared for. Ensure that they regularly go for check-ups and are treated promptly for any signs of Breast Cancer. Click on the I'M #byherside button.

About Us

Pink Valve

The Pink Valve Caps, that are specially made to show your commitment towards the initiative, are also available at the stores

I’M #byherside

The I’M #byherside is a promise to be always #byherside. It can be taken by a daughter, a son, a brother, a sister, a husband – anyone who cares about her and loves her. The crux of the pledge is to take the women around you for regular check-ups and imbibe the habit in them.