Marketing and Creative Manager – Salary circa £50k – Poole

WE GO THE EXTRA MILE. EVERY DAY.

Marketing and Creative Manager – Salary circa £50k – Poole

Permanent

Marketing and Creative Manager required to join our client, an innovative company based in Poole. The successful candidate will be responsible for the marketing and communications across the business, engaging the customer through traditional and online media. You will be responsible for developing the brand into new.

Duties:

Improving current trade websites and marketing material including print, catalogues, campaigns, social media and mailers.

Driving the definition of creating brief, strategy and solution for the overall project.

Champion and protect the brand whilst leading and inspiring teams to deliver the best creative solution that transcends touchpoints (packaging, mobile, print etc).

Drives change; demonstrates adaptability and fosters and environment that encourages open mindedness and flexibility in the face of ambiguity and change.

Create, develop, implement, manage and measure marketing plans that are data and insight driven and covering multi- channel including direct marketing, PR, digital, social, advertising, events and research in line with the marketing strategy and individual brand strategies.

Understand the commercial drivers for the brand by channel and translate these into fully integrated, targeting and segmented marketing plans.

Be responsible for the brand management of the businesses core brands, ensuring consistent brand representation amongst internal and external customers.

Implementation of marketing campaigns with key partners.

Management of external agencies and suppliers, engagement with key stakeholders across the business.

To be responsible for carrying out regular competitor & market analysis, and cross check against strategy to ensure it remains effective.

Developing the brief for all strategic marketing material including company presentations, brand documents and guidelines.

Working with the Sales Manager to create campaigns that are coordinated across internal and external sales teams

Liaising closely with all departments to ensure marketing support every area of the business where needed.

Inputting into the creation of the marketing budget in line with company objectives to ensure strategies are achieved and to be responsible for the management of this budgeted spend.

Ensure all campaigns are launched to deadline with a clearly identified target audience and results focused KPIs, reporting back to the directorship.

Manage the initiation and development of all print materials including trade and retail catalogues, ensuring product catalogues are designed, collated and printed to deadline.

Lead the development of and manage all web content including imagery, product descriptions, content and blog.

Website management or retail and trade branded websites.

Develop and manage packing projects on behalf of the business.

Weekly and monthly performance reporting of site and correlated digital marketing activity, focusing on traffic, engagement, conversion and sales.