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Posts Tagged ‘SEO’

I recently created a new website for Roofing Matters, a reroofing and roof repair company based in Coffs Harbour and doing roof replacements throughout the NSW North and Mid North Coast.

Roofing Matters did have a very basic website but there was no real design in place nor any content explaining what the company does. Hardly anyone could find the previous site and if they did, there wasn’t much information there for them.

I designed the website and wrote all the content for the site based on various conversations I had with the client. It’s a small but clean, lean and effective website.

I wrote an article for the ETC Business Club’s ‘Doing Business’ column about getting your local business online for free. It was published in today’s Coffs Coast Advocate (Friday 29 May 2009). You can read it here:

The article is an abridged version of my earlier blog post for Local Business to Get more exposure in Google for free, with the addition of some tips on using Twitter as part of your company’s marketing communications strategy.

Say what you like and think what you will about Twitter – it can be a really useful tool for local businesses if used right. It’s not difficult and doesn’t have to take up much time at all.

If you have any questions or would like my help in getting your business effective exposure online and making it more successful, check out some other pages on my SEO & copywriting website or get in touch with me, Micky Stuivenberg of Triple W Communications Pty Ltd.

Is your small business easy to find in Google? No, I don’t mean by typing in your exact business name, that’s easy.

Does your business come up on the first search results page when you type in the kinds of products or services you offer, perhaps in combination with the town or city you’re located in or your service area?

Not only are more people going online (via computer, tablet or smartphone) to search for certain products, services, shops and restaurants, Google is also increasingly moving towards a more locally oriented search engine.

You may have noticed getting more and more search results targeted at your local area, often even without entering your location in the search box. Google seems to recognise that many people are actually searching for a business or service in their local area.

What do people type into the search box?

A copywriter is a copywriter… right? Wrong! A copywriter specialising in print copywriting such as brochures doesn’t necessarily have the skills and knowledge needed to be a good copywriter for websites.

Sure, a ‘normal’ copywriter knows how to write a good piece of text that’s engaging and persuasive. But website copywriting involves a lot more than that.

A good website copywriter (in addition to writing good copy and understanding marketing):