Jardan – Saturday in design 2011

For Saturday in Design in Sydney, the brief was an exploration of 70s living in Australia. The 70s was a time where bands played it loud and raw, a pash was a pash not a kiss, every weekend had a big domestic job (like blocking a fireplace or ripping out a bathroom), a game, a bbq, a beach, an arvo with mates, friends, the boss, or the inlaws.

Our response was a typeface inspired by teenage schools bags, 85 line per inch screens, tan marks, thumping bass drums, big hair entourages and words that are everything but work. What a fantastic project, thanks to the Jardan team for the opportunity, and cheers to over twelve hundred people that made their Saturday part of Jardan’s design.