“It’s not niche, it’s really cool”

Meanwhile Google has reportedly moved around ten employees to a dedicated design team for VR.

According to Re/Code, the tech giant is building a team that includes Joshua To, a design lead for the apps unit. Meanwhile Clay Bavor, who previously led the product management and design teams for Google’s apps, has been appointed as VP of virtual reality for the company.

Tech giants backing VR

Google previous forays into VR include the Google Cardboard viewer and Project Tango, a technology that aims to allow a mobile device to navigate the physical world.

These drives into VR come as Facebook-owned Oculus Rift prepares to launch its VR headset to the consumer market. The launch is expected next month.

Samsung has already launched its Gear VR headset to consumers, while Microsoft has released a development edition of its HoloLens headset.