What is A/B testing in adwords ? How important it is ? and is it must for every campaign to have A/B testing ?

imsas
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2011-02-10T16:17:33Z —
#2

A/B testing is where you test two or more landing pages to see which landing page has better conversions...

LeadBoltBrian
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2011-02-11T01:02:02Z —
#3

It's one of the best vehicles for determining what to scale. Our multivariate testing gets as specific as what colors convert better...

Hellospank
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2011-07-13T13:10:51Z —
#4

a/b testing is the discipline of testing interactions or engagements between two alternatives of a piece of digital content, usually a web page, email or piece of digital advertising. These techniques are useful to test a new piece of body copy or two equally strong pieces of creative.

From my point of view, a/b testing are needed in many cases but it depends on how relevant you considerate SEO for your own business

Mittineague
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2014-10-01T07:19:28Z —
#5

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