“As the first Canadian broadcaster to support Google Chromecast we are offering viewers an unparalleled TVE experience – giving them great programming wherever and whenever they want to see it.”

For CTV-parent Bell Media, Google Chromecast ensures its top-rated U.S. and Canadian series get viewed here as the Canadian cable bundle frays as consumers increasingly migrate to Netflix Canada and other emerging online platforms. The move to Chromecast also follows Bell Media in December 2014 launching a new subscription VOD service, CraveTV, to compete with Netflix Canada.

The CTV Go apps for iOS and Android also received redesigns along with Chromecast support, promising easier navigation and more stable streaming over both WiFi and cellular