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NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry.

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Impact of China tariffs

Video: NRF President and CEO Matthew Shay joined Politico Chief Economic Correspondent Ben White on MSNBC to discuss how tariffs are having a measurable impact on American workers, consumers and businesses.

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Steal-worthy tactics for building customer loyalty from CMO Sarah Hoffmann.

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Hear from Walmart’s Marc Lore

Named one of the “smartest people in technology” by Fortune, Walmart eCommerce U.S. President and CEO Marc Lore always has his finger on the pulse of digital retail. Lore will speak at NRF 2020: Retail's Big Show about how retailers can adjust their core strategy — even when it feels risky.