WEBINAR: Sales Data and Acquisitions

On Thursday, March 12, AAUP hosts a webinar on how sales data can be best used by acquisitions editors. What can sales data tell an editor? Where can useful sales data be found? What are the limitations to what available data can tell an acquisitions editor?

Association of American University Presses

Formally established in 1937, AAUP promotes the work and influence of university presses, provides cooperative marketing opportunities, and helps its 130+ member presses fulfill their common commitments to scholarship, the academy, and society. AAUP members are active across many scholarly disciplines, including the humanities, the arts, and sciences, and are innovators in the world of electronic publishing.