Strategy

I
have never been so busy in advising schools.
Because I have such a detailed perspective on the market, I am asked to
work with many schools on their strategic offering. There is not a region of the country, type of
school and commercial challenge that I am not familiar with.

My work frequently involves advising on amendments to schools’ models:

Should we amend our Early
Years provision?

Should we amend our Saturday
provision?

Should we amend our boarding
offering?

Should we extend – or reduce –
our age range?

Should we consider going
co-ed?

It
also involves issues of central strategic importance:

How sustainable is our school’s
market?

How large is our local market,
and is it growing or shrinking?

Could our marketing and recruitment
activities be more effective?

How strong is our positioning
vs. our competitors?

Where should our strategic
priorities lie?

I carry out this work
personally. The above are all topics on
which I have delivered masterclasses, as well as managing projects for numerous
schools.