Are NFL Ratings Red Flag For Buffalo Wild Wings?

Three weeks into the season, NFL ratings are down 10%. That could be trouble for the sports bar chain.

By

Alexander Eule

September 30, 2016

It’s been a tough year for Buffalo Wild Wings, and now the company has a new worry on its plate: declining viewership for NFL games.

Some 10% of traffic for the sports bar chain is tied to football, according to Maxim Group. So, for Buffalo Wild Wings (ticker: BWLD) it’s troubling that the NFL suddenly seems to be losing some of its huge popularity. TV ratings for NFL games are down 10.5% from a year ago.