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By using conversion tracking!
It’s a piece of code that you will need to paste on the thank you page of your website. That’s it! Once it’s done, when some conversion happens, you will be able to see it in your ad words account.

Tracking purchases by involving basic tracking code provided by Adwords and modifying it with
additional code unique to your particular e-commerce platform
View-through conversion window options tracks when a person sees your ad but does not click it (impression)
By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked
By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.