Getting Started with Always-On Creative Experimentation

You already know that regular creative experimentation is the best way to drive better results for your digital marketing campaigns. Most marketers test their ad creatives episodically, if at all, because they fear that testing is too hard, too time-consuming, and too expensive. With the right tools and methodologies in place, creative experimentation can actually be effortless to execute and maintain.

Even still, many marketers are still hesitant to launch a robust creative experimentation strategy. Even if you have an effortless way to run and manage tests, where do you come up with ideas? Marketers with full schedules are never looking for yet another task to add to already busy schedules. Fortunately, coming up with test ideas is easier than you may think.

Here at RevJet, we always recommend starting big by testing dramatically different ad concepts first. This is where you have the biggest opportunity to create major performance lift, and it's a great way to start your cycle of always-on creative experimentation

We've put together a list of 9 more ideas to help you get started with your new normal: always-on creative experimentation.