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Magic boobs

Breast cancer is a disease that concerns wives, mothers and partners – so it does concern men as well. And yet the common stereotype has it that cancer is one of the ‘female things‘. Strategy was to include men in breast cancer prevention and provide them with a role they can actively take. We based the approach on key insight that men are big kids who learn best when playing. We placed naked pictures of a model in the adult gallery of WP.PL, one of the most popular portals in Poland. The model invites you to play with her breasts which appear to be sensitive to the movement of your mouse. In the next few steps the model prompts you the moves you have to make to please her more. In the last picture you discover the model was actually teaching you how to examine breasts. You could also download a list of medical centres where you can send your partner just in case you find any lump. As a result, Edyta, the girl with magic boobs, trained almost 175 000 men in just one week.

The simpliest pizza? Of course - margherita! The simpliest way to pay with your phone? Of course - Millennium Bank mobile app! Discover the best receipe for mobile banking in our new spot for Millennium Bank.

“Beself-confident, be proud of who you are, and make the most of it. Respect others. The sign of respect is not given, it is earned. Control your power, wait for it, for the very best moment and BOOM.” - Craig Parkinson

Change Serviceplan has prepared the new campaign flight for Aleric Deslo Active anti-allergic medicine. This time we highlight the fact that the cutting-edge drug fights allergy symptoms in both adults and children. The campaign - realised in 2D animation technique - has been informing on how to deal with allergy symptoms for the third year in a row.

In our second campaign for the Acatar Control brand from the USP Health portfolio, we tested the effectiveness and speed of the product. Action after 25 seconds speaks for itself - on the runny nose Acatar!