Artwork Guidelines

Promotional products can use any number of decoration methods. At Gorilla Marketing, it all starts with the art. Some clients have their artwork ready to go, while others rely on our art director’s expertise to create something eye-catching from scratch.

Vector vs. Raster graphics

Most art comes to us digitally these days. It’s important that we receive your artwork in the right kind of file format. Vector graphics are the promotional products industry standard. Vector file formats include .eps, .ai, .pdf, and .svg. They allow us to resize the image as much as we like without any pixelation.

On the other hand, pixels might be visible in raster graphics. Raster graphics are more common on the web and home computers. Raster file formats include .jpg, .bmp, .gif, .png, and .psd. Resizing a raster graphic can make the image grainy or blocky. We can use raster graphics for some decoration methods, but the file must be high-resolution (at least 300 DPI) to minimize pixelation. Or our art director can convert raster graphics to vector graphics for a $35-per-hour service charge. Most simple designs take less than one hour to convert.

Imprint colors and PMS matching

Color is a crucial part of any brand. At Gorilla Marketing, we understand how important it is to get your colors right. Generally, you have two options for your imprint: Choosing from stock ink colors or using the PMS color chart to get an exact match.

Gorilla Marketing’s factories have a wide variety of stock ink colors to choose from. Often, very close matches can be achieved with stock ink. When art involves unusual colors, or when your brand requires an exact color, we use the Pantone Matching System to mix a shade to your specifications. There may be a small service charge associated with PMS color matching. Explore PMS colors with this PMS chart.

Note that PMS colors are different from CMYK or RGB colors. CMYK is a way of describing the color as a mixture of cyan, magenta, yellow, and black; RGB expresses the color as a mixture of red, green, and blue. If you give us a CMYK or RGB color, we can choose the closest PMS color possible, but it may not be exact. Incidentally, we think graphic artists really like acronyms and abbreviations.

Spot color vs. full color

A key distinction is between spot color and full color art. In spot color art, each color is distinct. There may be red parts of the art and orange parts of the art, but the red and the orange will not blend together to form red-orange, orange-red, and all those other in-between shades you remember from your childhood supersized crayon box. In other words, with spot color art, you usually cannot have gradients.

Full color art, on the other hand, has gradients aplenty. A photograph is a full color image rather than a spot image. Think of all the thousands of shades you can see when you look closely at a photo. A photo of a little red wagon will blend smoothly from the dark red of the shadows to the light red of the highlights.

Most promotional products are printed with spot colors. The mug or pen or t-shirt goes onto a sort of assembly line: First the machine applies the red ink to the red areas, then it applies the orange ink to the orange areas, then it applies the black ink to the black areas, and so on. Some promotional products – but not all – are available with full color printing. They work more like a desktop printer, mixing cyan, magenta, yellow, and black inks to achieve fine color blends and gradients. This printing method is called four-color process printing, so you might hear that term instead of “full color.”

Submitting your artwork to Gorilla Marketing

Choose one of the following methods, making sure to reference your job details.

FTP: Using your preferred FTP client, connect to 174.120.245.203 with the username “clients@gorillamarketing.net” and password “ilovegorilla.” Be sure to let us know when you have uploaded your art so we can retrieve it in a timely fashion.

If you’re new to FTP, you can use Windows Explorer for the file transfer. From the Start menu, select Computer. In the address bar, type “ftp://clients@gorillamarketing.net” and hit Enter. A pop-up window will prompt you to enter the full username, “clients@gorillamarketing.net,” and the password “ilovegorilla.” Once you are connected, you will be able to drag and drop your files.