Hyundai pulls poor taste suicide ad

Originally published: April 25, 2013

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UPDATE: Hyundai has taken down an ad that many people found to be in bad taste. The video, produced in Europe, was apparently not requested or approved of by Hyundai, according to Hyundai Canada spokesman Chad Heard, who offered this statement from company HQ:

“We understand that some people may have found the iX35 video offensive. We are very sorry if we have offended anyone. We have taken the video down and have no intention of using it in any of our advertising or marketing.”
– Frank Ahrens, Vice President of Global Corporate Communications, Hyundai Motor Company

Original post:
Hyundai has OK’d an ad produced by UK agency Innocean about the low emissions of its ix35.

It makes the point, yes, but does so in a less than tasteful way, using a suicidal man to make the point.