MKT 421 Week 4 DQ 2

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

Twodifferentstrategies thatcan be used to get a product, or service, to market are promotional pushing or promotional pulling. Promotional pushing is a "strategy that involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase." Promotional pulling is a "strategy that involves motivating customers to seek our your brand in an active process." A promotional pushing strategy involves "normal promotional"tacticsto sell the...