The initiative comes as parent company Facebook struggles to attract teens, while also dealing with a scandal that exposed its leaky controls for protecting users' personal information.

Instagram wanted IGTV to feel natural.

While Facebook offers no detailed revenue breakdown, the research firm eMarketer estimates Instagram will generate $5.48 billion in net United States ad revenue this year, up 70.4 percent from last year and accounting for more than one-fourth of Facebook's net mobile ad revenue. YouTube now boasts 1.8 billion users.

Additionally, the company has just reached one billion users, which is no small feat.

Like YouTube, Instagram also has a large community of influential users with huge followings. Only 51 percent of people in that group now use Facebook, down from 71 per cent from a similar Pew survey in 2014-15.

Longer-form original content is coming to Instagram in a very big way.

"Teens may be watching less TV, but they're watching more creators online", explained Instagram CEO Kevin Systrom, who added that Instagram users consumed 60% more video over the a year ago.

We've made it simple, too.

Since then it has become a strong enginer of growth for Facebook in terms of users and ad revenues.

The news was announced a day ahead of VidCon, a popular conference for video creators being held this week in Anaheim, California.

The report says that Instagram isn't looking for content that is "too polished" in the traditional TV show mould, but rather hoping that new-style Internet creators will set a more modern tone. "It's like Coca-Cola and Pepsi", she said.

Watching IGTV videos is a bit like watching an Instagram live video now in that all videos are vertical and you can leave comments while you watch.

Snapchat began featuring vertical video before Instagram, another example of its penchant for copying rivals.

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They face Argentina on Thursday (19:00 BST) and finish their Group D campaign against Iceland on Tuesday 26 June (19:00 BST). If the reports are indeed true, Croatia will only have one natural number 9.in their squad, Mario Mandzukic.

Should he return as hoped, it would be the ideal present - Salah will celebrate his 26th birthday on Friday. On Salah's absence, he added: "If Mo Salah had been on the pitch, I'm sure Egypt would have benefited".

All that drama would be for naught if the Find X was packing sub-par cameras; happily, on paper at least, that's not the case. The phone doesn't feature a headphone jack and will instead use the USB Type-C port for audio when plugging in headphones.

Alli had the first chance of the second half six minutes after the restart as his header was scooped out by Ben Mustapha. I think England rolls to an easy tournament opening win on Monday , so I'll back the Three Lions with a -1.5 handicap.

You can make the case that going after rings, namely with the hope that he'd beat the Warriors to get them, is a bad idea. I was talking with my Dad when we mentioned the possibility of how Golden State can get better this off season.

RapidSOS's technology integrates with existing software installed at many 911 centers, which is how they'll receive the data. Apple launched its HELO or Hybridized Emergency Location system in 2015 as part of its answer to this problem.

Mexico supporters outnumbered Germany fans at the Luzhniki Stadium and made nearly all of the noise, roaring their team forward. El Tri can't afford to waste the number of chances they had against Germany in future games against South Korea and Sweden .

The NHS has been struggling to cope with funding shortages in recent years, particularly during the flu-ridden winter months. That bit would need to reach an additional 1,200 to 2,000 pounds per household a year by 2033 to 2034, according to the IFS.

So, if a deal for Walker or another player in the works for the No. 8 pick, we probably won't hear about it until draft night. All of this information is certainly exciting, however, keep in mind that LeBron has in no way made his decision yet.

And on Friday, Holmes was charged by the United States government with wire fraud and conspiracy to commit wire fraud. He added that Balwani had not committed any crimes and is looking forward to clearing his name during the trial.

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