Consider that, today, more than 70% of Americans use social media—up from only 5% tallied in 2005, according to the Pew Research Center. A handful of key players in the space continue to rule. Social Media Examiner's "2017 Social Media Marketing Industry Report" revealed that the top platforms used by marketers are Facebook (94%), Twitter (68%), LinkedIn (56%), Instagram (54%), YouTube (45%), Pinterest (30%), and Snapchat (7%). So what's in stor for 2018?

Oracle Offers Access to Hoover’s Through CRM On Demand

BEST PRACTICES SERIES

Oracle customers now will be able to access Hoover's database of public and private companies directly through Oracle CRM On Demand. The new development, called Access Hoover's, will allow users to import contacts and information directly from Hoover's into CRM On Demand and append up-to-date business information to account, contact, and lead records. Along with the announcement, Hoover's is also offering a partner program to assist CRM On Demand customers with incorporating Access Hoover's into their existing systems.