Software Demo Videos

Software demos are videos of Windows or Mac software and web apps that give people a feel for what they are like to use every day. A marketing-oriented software demo video is typically 45-90 seconds long, and focus on the benefits to the user.

Software demos help people understand your product before they download or buy it. A video can increase sales by making potential users more comfortable, but there’s an often-overlooked side benefit of that comfort as well: customers who have a clear idea of what they are buying beforehand are more satisfied, which means fewer customer support requests and better reviews!

Best For:

Showing off your software’s user interface and user experience

Helping people understand what it will actually feel like to use a product

Differentiating from the competition by answering the question “Why this software?”

Also Consider:

App Demo, if your software has a companion mobile app available for iPhone or Android devices

Tutorial, for training or customer support videos that are more in-depth than a standard demo