Dr Edzard Ernst directed his comments at some of the expected targets - Prince Charles, Dr Peter Fisher, the British Chiropractic Association - but others too, like the WHO and the International Pharmaceutical Federation.

He writes of "10 relevant things that should have happened in the realm of alt med but unfortunately didn’t happen. Needless to say: my choice is subjective, personal and highly biased.
Here we go, in no particular order"