Recent survey data are examined to improve current understanding of the factors that help to determine the value of information reported on a website that serves as the centerpiece of the USDA’s “Soybean Rust Integrated Pest Management—Pest Information Platform for Extension and Education.” Respondents’ initial beliefs about their chances of experiencing a rust outbreak are shown to affect the likelihood that soybean producers will visit the website and change their management of fungicide use as a result.

URI:

http://purl.umn.edu/95647

Institution/Association:

Agricultural and Resource Economics Review>Volume 39, Number 3, October 2010