All social media

Old-school vs. digital marketing is a pointless debate that insists for one to choose between methods that can be so effective when used together. Sure, it’s more than obvious that your digital marketing can be used in order to boost the reach and popularity of your business in the real world. Nonetheless, not many people think about various ways in ...

Social media has become one of the integral parts of digital marketing as well as one of the main channels for communication with customers. This is why companies need to use their social media platforms wisely and not over abuse them. If you start bombarding your customers with irrelevant content through social media, there is a good chance that you ...

The social media ecosystem is making big waves in the business world. In an increasingly digital era, it is attracting more and more brands determined to tap into new audiences and spread awareness. Booming hubs in the league of Facebook and Twitter have global reach and an ever-growing user base. But, the results do not come easy. You cannot just ...

Launching a business in terms of gathering funds, buying equipment, leasing office spaces, and determining business processes is somewhat finite. However, reaching your target audience and making people aware of your business is an ongoing task which many people fail to understand, or they don’t know how to make it happen or which tools they should be using. Putting your ...

Making mistakes with your social media marketing won’t help you build your brand and can potentially ruin your online reputation. It’s also because most people regard these mistakes as inconsequential and innocent that they can be costly to your online marketing efforts. You’re probably thinking, “All right, I’ve been doing everything in my power to drive more audience, I need ...

Marketing is a fluid, ever-changing field. Everyone is constantly hustling to get to the top and stay there as long as possible. The most important part of the marketing mission for any business is to create brand awareness. It’s been clear for a while that, nowadays, a huge chunk of our lives is lead on the internet. Social media has ...

The Facebook Ad platform is the most efficient digital advertising channel. It offers incredibly accurate targeting options driven by the users’ interests, behavioral patterns, and personal information they leave on their profiles. Since its introduction, Facebook advertising has been on the constant rise. Since Facebook itself is a very dynamic social network that often introduces new features, its advertising platform ...

Every businessperson striving for recognition from their partners and customers should always work hard on brand promotion. If your business is popular, you’ll have a greater networking potential. This is extremely important, since having reliable contacts can skyrocket your business. In order to create and retain the buzz around their work, entrepreneurs should use some tricks from show business. For ...

Nowadays, having an app is essential when it comes to promoting your business online. This is especially significant due to the fact that Americans spend more time on their mobile phones than watching television. Creating an app can be difficult, especially if you do not have any technical expertise. Luckily, even if you lack programming knowledge, you will be able ...

It was 12 years ago on the same day, the most popular social media website was founded. While celebrating the 12th birthday, the team revealed how close the site’s 1.6 billion users are now connected to each other. The average degrees of separation between a typical pair on the social network was 3.74 degrees in the year 2011 but today ...