Understand your users to build a better product

Building a product people love is about
measurement, not intuition. To know how
people are using your product, you need a tool
that can easily surface those insights. Mixpanel
helps you ask questions about your users and
delivers answers instantly.

ENABLE EVERY TEAM TO ACCESS THE DATA IT NEEDS

In the past, analytics meant painfully harvesting data from slow tools and SQL queries. Today, everyone needs to know what’s going on inside the product. Mixpanel’s intuitive and powerful interface allows you to drill in and find out how people are using your product right away.

Old way

Mixpanel way

“We have a lot of people at Viacom who need to get data fast, and Insights is a convenient and easy way to do just that.”

ANUBHAV SHRIVASTAVA

retention

KNOW WHEN YOUR PRODUCT IS STICKY WITH RETENTION

It’s hard to tell if the changes you make are for better or worse. Mixpanel can tell you if users are coming back after you add or improve features. Retention will give you insight that helps make your product stickier over time.

Understand the behaviors that drive users to convert

POINT AND CLICK ANALYTICS

Understanding your users’ behaviors doesn’t need to be complicated — and neither should the setup. Once you add Mixpanel, you can pick and choose which actions to track in your application with a simple point & click interface. Now your entire team can add new metrics without relying on a developer.

WEB

Autotrack for web collects everything so you can track anything without a developer. Never worry about forgetting to track a metric again ‐ Mixpanel has you covered.

MOBILE

VIEW ALL YOUR KEY PRODUCT METRICS IN ONE PLACE WITH DASHBOARDS

Conveniently access product insights and share them with any member of your team, from product managers to executives. Dashboards display on the web, your mobile app, and TVs throughout your office, so you can make informed decisions from wherever you are.