If you’re targeting graphic and video designers, you better be really careful over-selling your disk space, as they’re going to use a lot of it!

But if you’re targeting your local lawn service, they may have a simple 512mb WordPress website.

The same goes for bandwidth. If you promise “unlimited bandwidth” but have a video streaming website sign-up, you’re going to find they use all your resources, leaving all of your customers out of luck!

I personally like to define limits

Owning Name Hero, our audience is very clear. Primary we serve Resellers but also host a couple thousand WordPress websites from local businesses ranging from personal injury attorneys to self-storage facilities.

But regardless Shared or Reseller, we define a disk limit so there are no surprises. We do however offer unlimited bandwidth on our Shared package, as we purchase extremely large blocks and a website is going to reach another limit before hitting bandwidth that would cost us bit.

We take it one step further to even publish our specific cPanel account limits so our customers know exactly the number of files they can upload to an account, memory usage, etc.

The majority still don’t touch these limits

Somedays when I really want to compete against some of the larger brands I have to bite my tongue not to have an “unlimited” disk package as I know after examining thousands of accounts, specifically how much disk/bandwidth the average customer is going to use.

But there is always a “couple” that push every limit we have.

Sometimes a special promotion will really come to bite you in the rear when you’re offering 50GB of space for $9.97/month and the customer uses every single megabyte of space!

Despite temptation, I’ve stuck to my business plan, but I’ll never say never ;).

Multiple Reseller accounts

Finally, what a lot of our top Resellers do is have multiple accounts with us for redundancy.

Even though they’re far from using up their resources, some will often have 5 – 10 accounts across multiple servers so their eggs aren’t all in one basket. In my opinion that’s the smartest way to be able to oversell with Reseller hosting and have all of your basis covered.

Rather you decide to oversell or not, keep in-mind your audience, business plans, and make smart decisions always looking out for the long term health of your business!