3SIX5 / ECOMMERCE

Client3SIX5

GoalTo launch the 3SIX5 Athletic Brand, including branding, an e-commerce experience, and a digital marketing strategy.

Process & Methods

User Research:After extensive competitive market research, it was determined there was a hole in the market. There weren’t many athletic brands positioning themselves as clothing you could wear 24/7. The motto was clear: Bootcamp To Brunch!

Establishing the MVP:Once the branding was done, a very easy to use e-commerce site was designed, ensuring a great mobile experience and focusing on large, clear product imagery.

With an easy to digest brand POV, it was easy to create photo assets and start marketing the brand in a very clear tone of voice.

The site was fully integrated with a 3PL, making it effortless to scale up as we grow.

OutcomeIn only it’s 6 months, we have an excellent amount of bloggers and celebrities already wearing and commenting publically about the brand.