Bank

Affinity Solutions has made its living for nearly two decades by providing loyalty programs to credit and debit card holders through banks. This means it has the purchase histories of participants who have granted permission for the use of their records when they signed up. Today, the New York…

…become the primary way banks interact with their customers within the next three years. In addition, 49 percent of banking executives say the traditional transaction/ branch-based banking model will be dead by 2020, according to The Economist‘s 2016 report, “Retail Banking: In tech we trust.” While…

…permission-based banking chatbots, drawing on an identified user’s credit card and checking account spending to make predictive financial recommendations. Predictions that you’d be interested in luxury products — even before you’ve said or typed one word to the bot — might lead a bank to steer the…

…consumer segments bank, how they spend their time and money and more. Customer segmentation: Most banks struggle with or are only just experimenting with customer segmentation. Mobile location data can help banks create segments based on actual behaviors including shopping, banking, travel and…

…Roadmap to Setting Up a Marketing Technology Office,” City National Bank SVP and head of marketing technology Mark Middlebrook walked the attendees through his company’s approach. In January of 2007, he said, the California-based bank found that issues were coming “from the bottom up and top down.”…

…expectations. Advanced or enhanced services for banking customers, such as sending proximity alerts to an ATM machine to eliminate the need for a physical card for cash withdrawals. The report discusses several case studies involving European and US banks around mobile payments, regulatory…

…rewards campaigns to those users inside bank sites and apps, promoting customer loyalty by white-labeling its platform to the banks. Someone who spends big on sporting equipment, for instance, might see discount coupons for golf clubs when she logs into her bank’s app or site. Cardlytics says it has…

…use on WeChat, Skype, Slack and Yammer. For instance, a bank might have previously used the Pega platform to build web-based interaction so that, for instance, a customer might log onto the bank’s site to change her address. But, if the bank wanted the customer to use Facebook Messenger to change…

…line designed to help banks with their security. Since bank customers are increasingly using mobile apps to conduct much of their banking activity, Mizuho customers will be able to sign in with their face instead of remembering passwords. Six months ago, the Mexican bank Banorte became the first…

…brands including Facebook, Pinterest, The Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Save the Children, and The Federal Reserve Bank of New York. Rebecca was until recently an analyst at Altimeter group, and earlier launched Econsultancy's U.S. operations. She was also VP and…

…bank has stopped competing with itself. Why does that matter? Capping universal frequency and delivering the right product and offer has led to higher customer acquisition and not just lower costs through centralization. This achievement gets the bank closer to its goals. Companies like this bank…

…Alvarez told me, a bank may be setting up a chatbot on its website to direct users to information, online forms or live help. The chatbot needs to categorize queries depending on whether the user is interested in mortgages, personal loans, car loans, checking accounts or other bank products. The NLP…