Staff Spotlight: Sabrina Blaustein

Meet one of our recent hires, Sabrina Blaustein. Sabrina joined Katana a little over a month ago as our Content Marketing Specialist upon graduating from college in May. Native of Los Angeles, Sabrina moved to San Diego four years ago and has enjoyed San Diego’s eclectic neighborhoods and craft breweries. To help us get to know her better, we’ve asked Sabrina a couple questions about her interests and the trajectory that brought her to Katana.

Two interesting facts about you?

Interestingly enough, I grew up watching the Food Network although I didn’t learn how to cook until last year. I finally just started cooking recipes I pinned on Pinterest almost five years ago, and now my favorite part of the week is grocery shopping and meal preparation.

I’m a huge proponent for animal welfare and was a bi-weekly volunteer for the Los Angeles County Animal Shelter organization, and I’m now a foster for the San Diego Humane Society.

Finding inspiration from legendary basketball coach, John Wooden, I define success as a peace of mind. There’s comfort in doing what you love to do, a luxury afforded to individuals who set concrete goals for themselves and execute them wholeheartedly. Success, like happiness, is a dynamic force unique to your personal life, and right now the pinnacle of my success is attributed to securing my job at Katana!

What are your most overused words/phrases?

I definitely overuse the word coffee. I enjoy coffee in all shapes and sizes, especially when that shape is a large cold brew with milk.

What has been the most important innovation you have witnessed in your lifetime?

The internet is by far the most important innovation ever conceived considering it empowers the majority of the world. Specifically, I’m stupefied with social media’s ascent into everyday routine, changing the way people have received, shared and collected information over the past 15 years.

What would we find in your refrigerator right now?

I live with three other girls, so it’s a healthy combination of frozen burritos, produce and eggs. As for what you would find that is mine, I value an extensive selection of fresh vegetables, fruit and hot sauces. I love to cook, so I cherish my pantry and all 27 spices I use. Oh, and extra butter popcorn.

If you had to go up against Katana’s Executive Chairman Andreas Roell in the World Karaoke Championship, what song would you sing?

Any song, just bring it!

If you could have dinner with anyone dead or alive, who would it be and why?

I would love to grab a microbrew with Leonardo Da Vinci simply because he was a man who inspired creative thinking. His unconventional approach to logic, innovation and art embodies the fearlessness a thought leader must exude.

Caitlin is an experienced sales agent and currently a Business Growth Strategist. She is passionate about innovative marketing strategies, social media, digital marketing, personalization as it relates to advertising, and big data.

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Katana Ad Cents is a blog produced and managed by Katana. Here we share thoughts, insights, and tips about the space of digital advertising and audience media solutions. We are always looking for guest contributors, so please drop us a line if you are interested in collaborating.