We agreed early on that the web site would be an essential tool for us in expressing our brand identity, reaching out to new clients, and helping clients see our network of consultants (assuming anyone cares to join us, when we’re ready, on this crazy ride).

We have crazy web site experience among the three of us. Our most astonishing factoid? The three of us, along with 5 other staff members at an organization that previously employed us all, built an entirely new organizational web site from scratch (including an e-store with over 250 products!) in two weeks. This includes the full week of training we received in navigating and using the CMS (content management system), so honestly we built everything in a single week. And nobody worked overtime!

I took up the mantle of bringing the web site to the world. For the past eight years, I…