Does it make me want to eat a Big Mac? Nope. Not even close. But I like the idea. I’m assuming the insight behind it was something about recognizing the role that McDonald’s restaurants play in their communities. For people who like their food, this is probably a nice ad, that reminds them that McDonald’s is part of their town, more so than SmashBurger. Or Five Guys. McDonald’s has always been there for them.

Something like that.

But we’re not just in the short film business. It will be interesting to see whether this campaign (and it’s sister ad) can change the outlook for this once iconic brand. Someone once told me that we’re not artists. We use art to achieve business goals. Only time will tell whether this campaign helps is good advertising or just a nice piece of film that gets you right in the feels.

(For the record, I like the other ad in the campaign too. I like the strategy of owning what you are. People don’t eat Big Macs (or Chicken McNuggets) because they think it’s haute cuisine. People like it because of the things that make it bad for you. Don’t waste your money promoting salads, healthy options, or the other things that people get when they don’t want your primary offering. You can keep selling them, but don’t put them in the ads. Put money behind the main attraction. And sell it for what it is.)

Like this:

Another amazing day at CES. Although I have to say, the exhibits we saw yesterday weren’t quite as new/exciting/interesting as the first day, but still some great new tech.

The big hit of the day for me was LG. Having recently bought an LG LED TV I am a little biased. But they have so many great products coming out. From the world’s largest OLED TV, to amazing Cinema 3D displays, to innovative home appliances, like these vacuums and a cool fridge.

Similar to a Roomba, this robot vacuum keeps your house cleaning and doubles as a surveillance system you can monitor on the web or on your mobile device.

This LG canister vacuum has "follow along" technology that self-propels the base to keep up with you as you clean. No pulling the base with you, it drives itself!

The blast chiller cabinet in this LG fridge sucks cold area from the freezer into a small box to rapidly chill a bottle of beer to 41 degrees (f) in just 4 minutes.

The Emperor 200 chair/workstation has three screens that can raise and lower, creating a "cocoon" of productivity

Victorinox just released this thumb sized one terabyte solid-state drive today at CES. It has an e-ink display and biometric security. I have to disclose that they are a SapinetNitro client, but this is still awesome.

The all new electric DeLorean. So cool. Not loving the decals they stuck all over it, but it's still awesome.

Matt and I riding the double-decker bus home from the convention center

8876 steps today, not bad. But not as good as yesterday.

That’s it for day two (actually there is a lot more, but you’ll have to wait for the video and/or accompanying presentation).

Also, I have to give a huge shoutout to the WordPress.com team for featuring Hot Tub Crime Machine on their “Freshly Pressed” section. I received almost 1000 visits to yesterday’s review of CES, setting a new record for the site. If you want to see that post, it’s here.

SPOILER ALERT!! No, I’m not about to reveal the ending of Lost or who may or may not have killed someone on True Blood last week. But if you are online, and using anything social, you are probably familiar with that term. Just the other day I had the ending of an episode of a show I watch ruined because someone on Twitter forgot to put that in front of their tweet. But it’s not really their fault. It’s Twitter’s.