In 2013, a new management team took over the leadership of Tokaj Kereskedoház, which has a long tradition and an important strategic role in Hungary. As part of the new strategy, there are large inves...

As Hungarian producers were not able to supply local demand for wine only from locally grown grapes, wine faced strong competition due to cheap imported goods. Due to the prolonged effects of the econ...

Thanks to the fact that excise tax on beer was not increased further, leading producers and retailers could refrain from price increases in 2014, thus benefiting volume sales of beer. Due to the slowl...

Although excise duty was not increased further in 2014, spirits still suffered from the impact of the increased prices of previous years, with sales recording only low growth in 2014. Consumers were s...

Cider/perry is the most dynamic category within alcoholic drinks as it is the youngest within Hungary. While only a few brands and products were available in the middle of the review period, in 2014, ...

Dreher Sörgyárak aims to consolidate its leading position in beer manufacturing in Hungary by producing and distributing trusted good-quality lager. It is striving to reach a wider range of consumers ...

Zwack Unicum aims to strengthen its leading position in spirits by constantly innovating and promoting its strategic brands, covering most types of domestic spirits. The company strives to overcome th...

RTDs/high-strength premixes remained popular in 2014, especially amongst young adults when going out or partying. In addition, as RTDs can be a substitute for cider/perry or flavoured/mixed lager as r...

After facing tough times with declining sales for years due to the troubled economy and the resulting weakened purchasing powers, alcoholic drinks finally achieved total volume growth in 2014; however...

Gyori Likorgyár strives to strengthen its strong position in spirits manufacturing and distribution domestically by constantly shaping its product portfolio in order to reach the widest range of consu...

The company aims to supply Hungarian bottled water with value for money products to fill the price gap between other mainstream brands and private label products. The company will also keep supplying ...

The company’s plans are to bring further innovation in flavour mixes and extend its product portfolio, while not compromising on high product quality and image. Stork Élelmiszer Manufaktúra Bt is comm...

Mizo renewed its RTD coffee with two new products in 2014. While the 450ml regular product in aseptic packaging has remained on shelves, new 330ml drinks are available in Cappuccino and Espresso varia...

Utilising the nostalgic feelings for and the high familiarity and strong emotional bond with the Márka brand, the company is to run intensive product development to extend the brand into other soft dr...

Szentkirályi Ásványvíz Kft aims to broaden its product portfolio with constant innovation in flavoured bottled water, meanwhile keeping the leading position of its Szentkirályi brand within competitiv...

Ice tea, once considered a soft drink with high sugar content, is breaking out from this negative image and major manufacturers are tending to replace sugar partly with alternative sweeteners like ste...

Despite continuous innovation towards products with a healthier image and new flavours, overall volume sales of energy drinks declined by 3% in 2014. Consumers are more price-sensitive and energy drin...

2014 was a more successful year compared to the review period as a whole. Most soft drinks manufacturers recorded value sales growth as consumption started to increase in 2014, both in off-trade and o...

While pure, untreated mineral water keeps its popularity, manufacturers are extending their brand portfolios into flavoured bottled water and other soft drinks, such as carbonates, to monetise the str...

While Coca-Cola HBC Hungary Kft, the largest marketer of carbonates in Hungary, is very active in maintaining sales of its brands through distribution, promotions and various events, smaller manufactu...

While liquid concentrates has a long tradition and strong local brands generating healthy growth for overall concentrates, the potential of powder concentrates is limited to some sport and isotonic co...

This report brings together consumer insight and market data to provide a comprehensive brief of Hungarian Wine market. This allows for the rapid identification of key growth opportunities across majo...

2014 was a busy year for manufacturers as they tried to stop the continuous decline in volume sales of juice with new product launches: new flavour variants and unconventional mixes of flavours were a...