Author: Fraser Green

Most of us who work as fundraisers have super-busy lives. We rush from family to job responsibility – and back – sometimes several times in a day. At work, we’re trying to do more with less – and to do it more quickly than we did last year. Most fundraisers live in what Jane Fonda […]

Didn’t you love it when you were little and your mom or dad read you bedtime stories? Are there movies or novels that have carved a niche in your heart as deeply meaningful to you? Do you love carrying on your family’s storytelling tradition with your own kids or grandkids? We all know intuitively that […]

My fellow Good Workers and I have been building legacy giving programs with Canadian and U.S. charities since 2003. Over those fifteen years, we’ve worked with more than a hundred organizations and communicated with about a million donors. We’ve written a gazillion words of letter, brochure, email, booklet and web copy. As you can imagine, […]

Life was easier back then… When my fellow Good Workers and I began our journey into marketing legacy giving to annual donors in 2003, we had a lot of things to figure out. But one thing was simple and clear. We had a pretty singular, unified audience – one made up almost exclusively of members […]

Raindrops on the roof…my favourite sound of summer. As I write this blog, I have two more days until my July summer vacation. And, I’m looking forward to it SO much… My wife Sylvie and I have rented a cottage perched on a bluff above a beach on the shores of Lake Huron. We’re both […]

This morning, a friend and colleague sent me a sample mailing from a brand-name UK charity that he found interesting. I read it over and sort of sighed under my breath…“here we go again”. Now, this particular letter was from the Royal National Lifeboat Institution – or RNLI as it is commonly known in Britain. […]

I want you to pick up your planned giving brochure – or go to the legacy giving pages on your website – and check something for me… Do you stress to supporters how EASY it is to leave a legacy gift in their wills? Do you stress the convenience and efficiency of legacy gift-making? Because […]

I work at a fundraising agency that does all types of direct response fundraising with Canadian charities. Here at Good Works, we often receive Requests for Proposals (or RFPs as they’re known in the trade) that invite us to bid on consulting work with a potential new client. When we receive an RFP, we’re asked to […]

Are you old enough to remember watching Sesame Street on TV when you were a kid? Well, boys and girls, today’s blog is brought to you by the letter “I”. If I were to give the gift of knowledge to new planned giving fundraisers, my biggest gift would be to teach them the difference between […]

Unless you’ve been living on another planet for the last decade or so, you’re no doubt aware that legacy giving (also known as gifts in wills or charitable bequests) is the biggest source of new revenue for most charities in Canada these days. If you’ve been paying any attention to me and my fellow Good […]

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“SINCE GOOD WORKS BEGAN WORKING ON OUR FILE OVER 5 YEARS AGO, THEY’VE CONTINUALLY PUSHED US TO TEST SO WE KNOW WHAT’S WORKING AND WHAT ISN’T. IT’S A PLEASURE TO WORK WITH A TEAM THAT’S ALWAYS THINKING OUTSIDE THE BOX AND CHALLENGING US TO DO THE SAME.”