With mobile on its mind, SugarCRM looks to expand

innovent - March 23, 2015 - 0 comments

The idea is that instead of just inputting data, users like salespeople will get help as they go about their day

“I describe it as we have evolved from an open source company that happened to do CRM, to a CRM company that happened to do open source, to now just a CRM company,” said SugarCRM CTO and co-founder Clint Oram, during an interview at the Cebit trade show in Hanover, Germany.

That technology will help SugarCRM take one step closer its vision of having a CRM system that can tell users something they didn’t already know and help them with what to do next.

“The history of failed CRM implementations is that they don’t actually help the salespeople sell, whereas this is very much about that and help them focus on the right customers,” Oram said.