While this robust energy efficiency initiative boasted a wealth of invaluable programs and a passionate team of sponsors, its incentives and support were going largely unused by state residents and businesses. C+K helped Energize CT make stronger connections by bringing a more emotional message to the previously stale and straightforward communications. For the first time, we gave the program an identity and a personality that people could get excited about. And they did. In just weeks, site visitations and phone calls exceeded all client expectations.