Thursday, June 27, 2013

FIR Interview: Nick James on the future for towns, shopping and digital marketing

A big topic of debate in many countries today concerns the future of towns and cities and their roles as places people go to shop. A big element in the debate concerns digital, the internet, social channels of communication, and their disruptive effects on people’s behaviours when it comes to shopping (think of new consumer behaviours such as showrooming).

In this FIR Interview, co-host Neville Hobson talks to Nick James, founder of freshbusinessthinking.com, and organizer of the Digital Marketing Show in London in November which intends to tackle the key issues that every business is facing - social, content, local, mobile, data, and cloud.

James also organized a Bar Room Brawl in London, a soapbox debate with people offering their opinions on how we can stop any more household names going out of business due to their inability to ‘get’ digital.

In a wide-ranging conversation, James shares his thinking in this interview about the issues facing the High Street today where too many businesses don’t understand what digital marketing can help them achieve, and offers some ideas on what attendees can expect to gain from being at the Digital Marketing Show.

After a 20 year career in events on both sides of the Atlantic, Nick James has spent the last seven years ‘in digital’. Nick specialises in creating compelling content online and off-line.

In the age of the internet, the combination of face-to-face and digital communication is powerful. Produced by Freshly Made Content, this is the first year of the Digital Marketing Show which is aimed at the UK Marketing Industry. Nick believes the show will provide an insight into how digital marketing works and give businesses that attend core competitive advantage that is essential for survival.

Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Where We're Listed

License

Email Policy

Our email policy is simple. We send no email, so you'll never receive any from us. Not spam, not a personal note, nothing. We receive listener comments at this domain, but we both use our personal email accounts when we reply. The only thing to subscribe to here is the RSS feed. Visit our site without worry. We're email free.