Um… Why does Experian have a blog?… anyway, this is from there: “The political winds in the United States shifted sharply to the right earlier this month with Republicans making gains across the board. While political party affiliation was a strong indication of a candidateâ€™s success in the election, we wondered: Can the political leaning of a TV showâ€™s audience determine the success of the program? The answer is yes.” (Source)