Her host this time is Scooter Braun, a talent manager who represents some of the biggest names in music, including Justin Bieber and Ariana Grande – both pop stars who’ve recently caused some controversy.

With YouTube taking about a 45 percent cut of ad revenue from videos posted on the site, YouTubers and companies that manage them are hunting for new ways to make money from the audiences they’ve built on the platform. That will be a big topic of conversation at VidCon, the annual convention in Anaheim that kicked off Thursday.