Monday, April 30, 2001

East At Your Own Risk

CBS 2 is launching a major investigation tonight at 11:00 on Nightcast. This investigation targets the food industry, and will continue for a few weeks. "Eat At Your Own Risk" is a special investigation done for the "sweeps," a period when Nielsen Media Research collects data on what programs viewers are watching. This data is used by local stations, broadcast networks and cable systems to set ad rates.