The Reverse Sweeptag:typepad.com,2003:weblog-812486424237565552010-03-13T07:17:33+00:00An acerbic and irreverent twist on the wonderful world of cricketTypePadStart of IPL3 fails to live up to Lalit Modi hypetag:typepad.com,2003:post-6a0120a735b61b970b01310f9708f6970c2010-03-13T07:17:33+00:002010-03-13T07:17:33+00:00"I see the IPL becoming bigger than the NFL, the NBA, the English Premier League." Lalit Modi The third season of the IPL kicked off yesterday and as befits the most modern of cricket tournaments, I tuned in via YouTube (and ITV4) to see what all the fuss was about. All the hype created around the IPL, mainly by Lalit Modi, suggested that it was going to be the biggest thing since The Beatles. It isn't and as far as I am concerned it is more akin to Kula Shakar then the four moptops from Liverpool. Firstly, supporters plus the...The Reverse Sweep