HAVANA — Cuban track and field legend Javier Sotomayor has launched a sports bar named for the height of his world record high jump.

An Olympic volleyball champion has opened a swanky new Italian restaurant, and salsa star Hugo Morejon has a first-rate automotive repair shop.

Armed with money and name recognition, Cuban athletes and artists who have long enjoyed a far more luxurious lifestyle than their compatriots on the Communist-run island are embracing the new world of private enterprise.

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