Manufacturer and handset market share in an android app with google analytics

by mat on March 13th, 2011

So I really love statistics… I recently added google analytics to my android app (Nexus Revamped Live Wallpaper) in order to try and improve the app by seeing what devices people were using and what options they were selecting. Below shows the phone manufacturer and handset share with pie charts to make it fun!

Google made good on their promise that they’ll turn our phones into wallets by rolling out Google Offers in Portland last month. Now, with more details on how their vision will pan out, it looks like Google has a winner. Unless they lose focus.

Google has put themselves in a position where their multitude of platforms, especially Gmail and Android, their search powers, and the way Offers is designed to benefit both merchants and consumers give them a major advantage over the likes of Groupon and Living Social. We’re talking: Better payment terms for deal providers; Better returns on vouchers; And better distribution through ads and Google’s already immense portfolio of products and services. Groupon, already a powerhouse valued at $3 billion, would have a hard time competing against them.

That is if Google gets it right. Google has a nasty habit of unveiling new services—service they purport will change the world and the way we connect to it—and not delivering, either for lack of direction or lack of a real commitment to making it work. Google TV has suffered for it, though they’re turning that around. Many other have been shut down. For this to be a success, Google needs to sit down and truly consider the scope of this undertaking. If they can do that, then it could turn into something incredible. [Business Insider]

It’s no secret that the iPad commands a serious lead in the battle for tablet mindshare, but comScore’s new Device Essentials traffic-tracking service shows just how much that translates into market dominance. According to the web monitoring company, the iPad and its successor account for 89 percent of tablet internet use globally, and 97 percent here in the US. Of course, the slate segment is still young and accounts for only a tiny percentage of total traffic. And, it’s worth noting, the iPad has a significant advantage in being the first to hit shelves. If you want to dig a little deeper, hit up the source link for the PR and a few more charts.

Well, it’s certainly been an interesting month for those interested in all things technology-related in the Netherlands. Just last week, the Royal Dutch Mint showed off some new coins emblazoned with QR Codes promising untold “surprises,” and this week the Dutch parliament made a bit of history by passing the first net neutrality legislation in the EU. Now it’s taken aim at another target: internet cookies. Despite warnings that it could cause websites to flee en masse to less-restrictive countries in Europe, the parliament has also passed an amendment to the net neutrality law that drastically changes how cookies are handled on the web. Specifically, websites will have to prove that visitors explicitly agreed to allow cookies, which likely means an extra click or a pop-up window before anyone’s able to actually visit a site. Of course, there’s also the possibility that it could lead to a drop in a cookie use in the country, although that seems about as likely as a drop in actual cookie consumption.

BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when asked about ads encountered while surfing the mobile web. And the disparity is even greater among iPhone users, with 65 percent recalling in-app ads and only 33 percent recalling mobile browser ads.

Overall, considering both in-app and mobile browser ads, Android users have the highest mobile advertising recall, with 55 percent reporting they’ve seen some form of mobile advertising. For iPhone users, that number drops slightly to 51 percent. Only 22 percent of BlackBerry owners recall some form of mobile device advertising.

Recall of text messaging/SMS ads is lower still among smartphone users. Just over one quarter (27 percent) of iPhone and Android users recall receiving a text message/SMS ad.

In addition to trends in mobile advertising recall, Compete’s research reports that the most downloaded app categories are games (55 percent), weather (44 percent), social networking (39 percent), entertainment (38 percent) and maps/navigation (36 percent). Notably, social networking apps, which were #5 in the Q1 2010 survey, have now climbed to #3.

“This data is important as advertisers and app developers, among others, contemplate the evolving mobile advertising opportunity,” said Danielle Nohe, director, technology and entertainment for Compete. “If the behaviors of iPhone and Android users, who have more experience interacting with different forms of mobile advertising, are indicative of where the industry is headed, we’re starting to see what forms of advertising could be most effective moving forward.”

*Editor’s Note: In-app ads are ads found within a downloadable application, usually on the top or bottom of the application.

About Smartphone IntelligenceCompete’s Smartphone Intelligence combines consumer insights (through surveys) with behavioral data (through online click stream data) to reveal how smartphone owners are using their phones, the sites they visit on the mobile Web and what they like and dislike about their phone and experiences. Smartphone Intelligence subscribers will receive comprehensive quarterly reports with fresh data about smartphone use and behavior, as well as actionable recommendations tailored to their business.

Smartphone Intelligence also enables clients to go deeper with custom research addressing specific business questions relevant to unique segments of smartphone owners. Only Compete can bring in the online behavior of millions of consumers through click stream data to help answer these questions. To learn more, visit: http://compete.com/custom_/telecomSmartphone/.

About CompeteCompete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel — the largest in the industry — makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar MediaEstablished in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors — Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com

Now even Barack Obama will be wasting his time in the very same way that most of America does! Hooray?:

“In an update today, it was announced that the President’s reelection staff would be managing his social media presence and accounts on Facebook and Twitter. A rep also revealed that the Commander In Chief would be penning tweets of his own and that “on Twitter, tweets from the President will be signed ‘-BO.'”

The scene was apparently bedlam at airports in cities across the country last night as United Airlines’ computer system totally failed, leaving thousands of flyers stranded for hours. So what the hell happened?

The airline called the problem a “network connectivity issue,” already in the midst of trying to resolve the issue. If that sounds vague, I’m with you. It was a serious one at that, knocking out their departures, processing, and reservations systems. Anxious passengers were left trapped on grounded planes, stuck in lines, and sitting in lobbies at airports in major cities like New York, Detroit, and Los Angeles. By 2 AM, United’s tech team had started to resolve the malfunction, allowing people to reach their destinations.

No statement has been made at to why United’s computer system’s failed, but they have been gracious enough to allow affected passengers to rebook their flights without penalties. It just leaves one to wonder: What could cause a malfunction of this size to affect such a major airline? Hackers again? [CNN, NYT, Image Credit: WojtekD/Shutterstock]

Here is an eye-popping chart from Needham analyst Charlie Wolf, via Fortune. You can see RIM’s share of the U.S. market collapse right around the time Verizon decides to throw its weight behind Android.

As RIM’s marketshare in the U.S. collapsed, so did its average selling price per phone. Sure, RIM is proud of its expansion into other markets, but they’re not as valuable to RIM.

HubSpot, which just raised a massive $32 million from Sequoia Capital, Google Ventures, Salesforce and others; has acquired fellow marketing software company Performable. Financial terms of the deal have not been disclosed.

Performable offers a marketing software platform for businesses looking to optimize their marketing, sales and customer service efforts. The startup gives clients a view into the sales and marketing performance across e-mail, web, social media and mobile tools. Performable provides businesses with analytical tools to understand what marketing and sales efforts are working and can trigger marketing campaigns based on real customer behavior.

HubSpot says Performable will help its customers turn more visitors into leads and customers and adds considerable talent to the company. For background, HubSpot also helps manage customers websites and generate leads. For example, HubSpot helps businesses build blogs and engage directly with customers via social networks.

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.