Pop Goes the Library: Public Relations Tips & Tricks to Connect with Your Whole Community "If you buy it, will they come? What do you do with the popular materials your patrons request? Get serious about marketing and promoting your pop culture collections! Learn about internal as well as external marketing, create a PR campaign for local stakeholders, and develop & execute a pop culture advocacy plan to make your collections and programs really POP @ your library!" Sophie Brookover, Eastern Regional High School, Voorhees, NJ; Elizabeth Burns, NJ State Library, Library for the Blind and Handicapped.

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