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Posts Tagged ‘travel advertising’

There is a growing demand of travelers to research and discover destination information on-the-go. They want access to the information now and wherever they are, directly on their mobile phone. What better way is there than to engage your visitors by delivering your destination content to their pocket.

VisitBritain, for example, rolled-out a mobile site, offering UK maps including street maps and London Underground map, access local ‘what’s-on’ guides and lists of the best local restaurants and hotels, real time weather reports, discount vouchers and much more.

Mobile marketing is really starting to hit the radar screens of businesses and marketing professionals in the U.S. now. But not many businesses know where to start. Here is a quick run down of the five steps to creating a dynamic mobile marketing campaign.

Step One
Figure out what your target market wants and provide it to them.

Because mobile marketing is permission based (you have to get the customers’ to decide to opt in to participate in your campaign) it is critical that you have a mobile campaign that is something your customers want…

According to a post by Peter Yesawich, affluent travelers, too, have been adversely affected by the financial turmoil that has emerged in recent months (particularly as it relates to the degradation of the value of their investment portfolios), but they remain rather sanguine with respect to their future travel intentions for both leisure and business as revealed below:

This survey was taken in August 2008. Even though it is barely 5 months old, it would be interesting to see if the sentiments have changed dramatically since then.

One thing’s for sure: there is a market out there, even if shrinking. It is an absolute necessity for destination marketing organizations to stay present in the marketplace!

Among the software that Google is rolling out to help travel advertisers is a tool that suggests appropriate keywords based on spikes in certain search terms. By spotting a rising search term early such as “staycation,” a travel company can develop marketing programs suited to emerging industry trends.