East Tennessee State University (ETSU) has a long and rich history, immersed with excellence and tradition. ETSU has become known as a leading intercollegiate athletics institution not only in the region and Southeast but also nationally. As we enter a new era, this guide is aimed at creating and projecting an identity that will foster unity across campus and present an image that is immediately identifiable.

Brand standards ensure that all athletic programs and communications media share a common look consistent with university branding and marketing efforts. This style guide should be followed to establish and maintain branding consistency. Logos are to be used only as explicitly depicted in this guide. These standards apply to uniforms, team apparel, facilities, signage, Web and advertising – all visible athletics representation. The fundamentals of this style guide define a unified consistent brand for the athletics program.

Our branded Athletic Buccaneer marks must be used as approved and displayed in this Guide. Any other Buccaneer representation (swords, clip art Buccaneers, skulls etc.) must not be used to represent or associate with the university and/or the Department of Intercollegiate Athletics.