Alan Hoffman, CEO of the Israeli-government backed settler-colonization organization the Jewish Agency, bemoaned the “extremely worrisome” finding that support for Israel among American Jewish college students has plunged 32 percent between 2010 and 2016.

This is according to a new survey by the Brand Israel Group, and it confirms trends that the consortium of pro-Israel lobbyists has found in earlier polls.

“In the year since Trump was elected, the situation has only been exacerbated,” Hoffman told a gathering of Israel lobby leaders in New York on Monday, according to the Israeli newspaper Haaretz. “Jewish college students in the United States, not including those who are Orthodox, see Israel, justifiably or not, as something opposed to their basic liberal and progressive values.”

The numbers, Hoffman said, are “like nothing we have ever seen before.”

Israel loves Trump

Hoffman is right to be worried. Trump’s tight embrace of Israeli leaders is undoubtedly further alienating young, predominantly progressive American Jews from Israel.

But it’s important to understand that Israel is also galloping away from them.

In another new survey measuring the impact of Donald Trump’s presidency on global perceptions of the US, Gallup finds that “US leadership approval ratings declined substantially.”

One year into the new administration, the report finds that “the median global approval rating of the job performance of US leadership across 134 countries stands at a new low of 30 percent.”

This is down nearly 20 points from the last year of the Obama administration and four points lower than the last year of the George W. Bush administration.

There were only four countries where US leadership approval increased by 10 points or more: Belarus, Macedonia, Liberia and Israel.

Moreover, according to Gallup, “Israel was the only country in Asia in which US approval increased substantially” – with Israeli approval of US global “leadership” surging to 67 percent – a 14 point jump from 2016.

Gallup points out that interviews with Israeli respondents were done before Trump recognized Jerusalem as Israel’s capital, suggesting that approval of the Trump-led US might be even higher if the poll were taken today.

The poll does not give a breakdown of the opinions of Israeli Jews versus Palestinian citizens of Israel, but it’s a safe bet that support for Trump among the former is considerably higher.

For comparison, in the occupied West Bank and Gaza Strip, Gallup found just 12 percent of Palestinians approving, and 72 percent disapproving, of US leadership – scarcely changed from 2016 undoubtedly because Palestinian opinions of Israel’s biggest backer were already near rock bottom.

American Jews strongly oppose Trump

The Israeli love affair with Trump contrasts sharply with the opinions of an overwhelming 77 percent of American Jews who disapproved of his performance, according to an American Jewish Committee survey in September.

“Those are considerably worse numbers for the president than in the general population,” the JTA news agency observed.

Undoubtedly many have been turned off by the Trump administration’s open embrace of white supremacists, anti-Semites and even neo-Nazis.

Mainstream Jewish communal groups have acquiesced to this alliance with traditional anti-Jewish forces because the latter are often also virulently pro-Israel.

And internationally, Israeli politicians are in a mutual embrace with Europe’s rising far-right, including ascendant neo-Nazi parties in Germany and Austria.

And while many American Jews have been on the frontlines of the struggle against the Trump administration’s anti-immigrant and anti-refugee policies, they can certainly see that Israel, the self-declared “Jewish state,” is intensifying its war on refugees from African states.

Protest of Pence

Israeli Prime Minister Benjamin Netanyahu smiled broadly and applauded as lawmakers from the Joint List, parties largely representing Palestinian citizens of Israel, were hustled out of the Knesset chamber by security guards for having the temerity to protest the American vice president.

WATCH: Israeli security kicked out Palestinian members of Israel’s legislature and tore up their protest posters after they interrupted Vice President Pence. pic.twitter.com/UZuAzxezWW

Even a big-name mainstream journalist, NBC’s Andrea Mitchell, had difficulty suppressing a comparison that would trouble many American viewers.

“The 13 Israeli-Arab members of Israel’s parliament held up signs saying ‘Jerusalem is the Capital of Palestine’ and were forcibly removed by security as Pence started to speak,” she tweeted. “Can you imagine Capitol Police dragging members of the Congressional Black Caucus off the House floor?”

The 13 Israeli-Arab members of Israel's Parliament held up signs saying "Jerusalem is the Capital of Palestine" and were forcibly removed by security as Pence started to speak. Can you imagine Capitol Police dragging members of the congressional black caucus off the House floor?

.@VP is 1st sitting VP to address Israel's Knesset gets standing ovation from most members but pledge to accelerate move of U.S. embassy and recognize Jerusalem as Israel's capital sparks protest by Arab members and a melee when they are forcibly ejected

There are even indications in the US that young evangelical Christians are cooling toward Israel.

Israel is also increasingly a partisan issue, with strong support concentrated among Republicans, while more than half of Democrats say they are ready to back sanctions or tougher measures against Israel because of its settlements on occupied Palestinian land.

A new poll released by the Pew Research Center on Tuesday confirms many of these trends, including that the partisan divide is wider than ever: 79 percent of Republicans now say they sympathize more with Israel than with Palestinians, compared with just 27 percent of Democrats.

According to Pew, the sharp erosion in support for Israel is taking place not only among “liberal” Democrats, but also “moderates” and “conservatives” within the party. And, almost half of Democrats say that Trump favors Israel too much.

It’s the product, not the marketing

In response to the latest survey results among young American Jews, Jewish Agency CEO Alan Hoffman reportedly recommended new strategies to engage the alienated youth.

This is typical of Israel lobby leaders, who tend to view Israel’s toxic “brand” as a PR problem, not as an inherent flaw in the product.

Comments

This article is correct when it states that marketing won't solve Israel's declining support. People are waking up to the fact that Israel is a criminal state and no amount of marketing can cover that up.

Great article! Thank you for sharing these encouraging trends.
Israel is being unmasked. Let’s hope awareness of its amorality spreads like fire, bringing the occupation and ethnic cleansing to an end, and producing a just result for the Palestinians displaced from their lands.

Let us cut to the chase. With apologies to Mr Lincoln, "It is a corporate war racketeer-welfare state run by the racists, for the racists, of the racists." No matter how much lipstick one may put on it, it is impossible to conceal its swinish nature. No more US taxpayer dollars should not be wasted on it.