Hessian

We know the way it usually works. A company comes to a grpahic designer and explains what they want for their brand identity. The designer goes away, works some hard-core design magic and a little while (or a long while) later a new brand baby is born.

Hessian turns that typical design story upside down. It's a product-less brand. No company is behind the identity - yet. The brand was created by designer Ben Pieratt and can be bought for $18,000. What do you reckon - is this the future of design business?

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