gary sain

iBrand is a new book from Pamela and Olivia Sain in tribute to Gary Sain, the branding expert and tourism executive who died suddenly in 2012. It’s a showcase of his published articles, notes, presentations, testimonials from friends and much more, and celebrates the good life lessons that they fear are in danger of becoming obsolete.

Under his guidance at Visit Orlando, Gary Sain made Orlando one of the top tourism destinations in the world. In the wake of his sudden death, many are already remembering the many ways he changed lives in his community forever.