In today’s digital business world, accurate address and geolocation data is invaluable. But, address capture is something that is often overlooked from a user and business perspective.
Clean address capture can enhance user experience, not only while entering an address, but also during the entire customer journey.
Download this eBook to learn how global address validation tools can help:
• Simplify address capture on web-based forms
• Accurately pinpoint customer locations
• Improve efficiencies in shipping and logistics
• Define sales and marketing territories and enrich address information

"Extracting value from data is central to the digital
transformation required for businesses to succeed
in the decades to come. Buried in data are insights
that reveals what your customers need and how
they want to receive it, how sales, manufacturing,
distribution, and other aspects of business operations
are functioning, what risks are arising to threaten
the business, and more. That insight empowers your
businesses to reach new customers, develop and
deliver new products, to operate more efficiently
and more effectively, and even to develop new
business models. "

Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall.
This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including:
An analysis of more than 500,000 Amazon search results pages
A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify
Data and stories from individual Salsify customers that invested in product content optimization
Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Whether we choose to or not
, our businesses are undergoing a rapid digital transformation. To ride this
technology wave successfully, we need a modern
IT
infrastructure. At the heart of this modern
IT
infrastructure is the server. Choosing the right server that fits both the current
and future needs is
critical.
PowerEdge
is introducing its new line of award winning servers that is custom
-
built for the
modern
IT
infrastructure.
Since b
usiness face fierce competition and dynamic customer needs, the
Scalable Business Architecture
from
PowerEdge
enables an enterprise to scale efficiently and adapt
quickly to address
this
dynamic business & workload needs. With
Intelligent Automation
in
new
PowerEdge
,
you
can
automate more
routine tasks
and free up skilled resources for business
-
critical
tasks.
Finally,
w
e all know how important security is for all operations. PowerEdge protects businesses
and their customers with
its
sophisticated
Integrated Security
fea

On behalf of the
Building Engines
team, welcome to
the inaugural State
of CRE Operations
Report.
All businesses, including Commercial Real
Estate, are in a state of transformation, led
by a digital and customer revolution. In these
dynamic times, best-in-class operations
can provide a sustained and measurable
advantage.

Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind.
Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to.
Read this ebook and see:
Why force-fitting more channels into an aging infrastructure is not the right approach
How to create a future-ready customer experience
How an integrated approach improves your metrics and reduces operating costs

To remain competitive in an increasingly customer-centric world, mid-sized organizations are undergoing digital transformations of their contact centres. IDC surveyed companies in 27 countries globally, including companies from Europe, Middle East and Africa (EMEA), to examine the current market dynamics of cloud-enabled customer service environments. Eighty-five percent of the respondents fell within the small to mid-sized category with contact centres with 300 seats or fewer.
Get this paper to access complete survey results for EMEA and to gain key insights including:
Nearly 65% of respondents in EMEA already use or are in the process of implementing cloud-based contact centre solutions
Only 13% of respondents in EMEA indicated that they currently are using a public cloud environment, the lowest among all geographies worldwide
Drivers, benefits and challenges for adopting cloud contact centre technology

Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced:
68% increase in revenue
67% improvement in market differentiation
72% acceleration of digital business
Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.

Digital Transformation of America's largest family controlled financial services institution with a history dating back to three generations. Learn how the role of data changed at the bank during a continued evolution of customer experience. First Citizens Bank has been using TIBCO's integration and advanced analytics technology to provide a seamless, consistent, customer self-service experience, to tackle fraud, or to provide more accurate and proactive financial services.

Organizations around the globe are finding measurable success with their DCX initiatives, which has become a competitive differentiator, redefining loyalty by how well an organization engages, serves, and responds to customers and prospects. A recent global study by Nemertes Research shows that the metrics for DCX are so compelling, as business and IT leaders you must align on strategic goals and objectives you need to meet, and then move swiftly to launch your own DCX initiatives.

Organizations around the globe are finding measurable success with their DCX initiatives, which has become a competitive differentiator, redefining loyalty by how well an organization engages, serves, and responds to customers and prospects. A recent global study by Nemertes Research shows that the metrics for DCX are so compelling, as business and IT leaders you must align on strategic goals and objectives you need to meet, and then move swiftly to launch your own DCX initiatives.

Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product.
The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.

Read this Microsoft case study about how Microsoft's Consumer Support Services - with its global network of support centers and thousands of agents - used digital motivation to drive agent performance and learning.
Microsoft wanted new ways to recognize and reward agents while increasing their productivity. The
focus was to change behaviors, develop skills, encourage sales, and drive outcomes.
Microsoft identi?ed gami?cation as a solution to these needs. The company believed it could be more successful at encouraging and recognizing agents for positive outcomes through each customer interaction. Read the case study to learn how Microsoft:
Increased productivity through gamification
Drove agent performance with rewards, to change behaviors and business outcomes
Improved agent knowledge and ability to apply the new information learned.

IT organizations are facing new challenges as a result of digital transformation,
widespread cloud and SaaS adoption, mobile proliferation and pervasive IoT
deployments. They must build and operate their internal data centers to deliver
high availability for mission critical applications, rapidly onboard new applications
and scale capacity on demand – all within the mandate to be cost competitive
with infrastructure as a service providers (IaaS) like AWS and Azure. They are
architecting and building new Intent-Based Data Centers to deliver private cloud
services to their internal and external customers.

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli

If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.

Today’s CIOs no longer just oversee technology. They are now
key strategists who guide their organizations and give them
the tools they need to stay competitive. A study by Forbes
Research stated that five years ago, a CIO’s most critical
skill was deploying technology. Now, the #1 way that CIOs
provide value is by contributing to the corporate strategy, so
they can advance business objectives and drive revenue.1
In particular, CEOs rely on the CIO for guidance around
digital transformation. Organizations must transform how
they operate and take advantage of new technologies to
better engage customers and employees.
Digital transformation falls squarely on the shoulders of IT
leaders. CIOs are under pressure to drive transformation –
overcoming barriers such as cultures that are resistant to
change, employees who want to upload files anywhere,
and increased concerns about data security.
CEOs also expect CIOs to achieve results now. The
longer you wait, the more likely you will fall beh

This eBook analyses the impact of technology on the service industry, outlining ways in which field service software can better deliver on customer expectations.
Download it to discover:
- Research into the impact of digital transformation in the service industry
- What technology will disrupt field service and how to respond
- How to assess what the next best steps are for your business

This assessment shows that enterprises adopt Red Hat Fuse because they believe in a community-based open source approach to integration for modernizing their integration infrastructure that delivers strong ROI. For these organizations, Fuse was part of a larger digital transformation initiative and was also used to modernize integration.
IDC interviewed organizations using Fuse to integrate important business applications across their heterogeneous IT environments. These Red Hat customers reported that Fuse has enabled them to complete substantially more integrations at a higher quality level, thereby supporting their efforts to deliver timely and functional applications and digital services. Efficiencies in application integration with Fuse have generated significant value for study participants, which IDC quantifies at an average value of $75,453 per application integrated per year ($985,600 per organization). They have attained this value by: » Enabling more efficient and effectiv

Businesses who have lived through the evolution of the digital age are well aware that we’ve
experienced a generational shift in technology. The rise of software as a service (SaaS),
cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies
have disrupted industries and changed customers’ expectations. In our always-on, buy
anything anywhere world, customers want their shopping experiences to be personalized,
dynamic, and convenient.
As a result, many businesses are trying to reinvent themselves. Success in a fast-paced
economy depends on continually adapting and innovating. Companies have to move quickly
to keep up; there’s no time for disjointed technologies and old systems that don’t serve the
customer-obsessed mentality needed to thrive in the digital age.

The gaming industry continues to grow rapidly, and it is projected to grow another 30%
in the next three years1
. Online gaming is driving this growth as the industry is making a
seismic shift from disk to digital. This shift comes with an abundance of opportunities and
challenges, as digital gaming makes it easier than ever to get games into the hands of more
players, in more places, in less time.
TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming
companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show
the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are
facing, and that mobile is taking over as the most popular gaming platform.

Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.

Digital information has quickly become the lifeblood of business success, enabling firms to become more
operationally efficient and to better serve their customers. As companies seek to harness their data in new ways, the
infrastructure that houses that data can falter under the strain. In response, new innovations have emerged to help
address the concerns of managing and protecting these increasingly important data capacities. While some vendors
focus innovation development on software alone and allow the hardware to remain commodity, Dell Technologies is
delivering some impressive hardware innovation with Isilon’s next generation hardware to complement its software’s
disruptive capabilities.

It seems strange to think that just a few years ago, the IT department was considered a supplier to the organization. Today, IT leaders are at the forefront of their companies’ march into the digital age. Technology is now recognized as a key enabler for achieving strategic business goals, including revenue growth, market expansion, and customer satisfaction; and IT leaders have risen to the challenge of simultaneously running the organization while identifying and leveraging innovative solutions that can drive growth.

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