Xiaomi is opening a retail store in London as it extends its Europe push

The company is best known for developing quality Android phones at affordable prices and already it has launched devices in Spain, Italy and France. Now, that foray has touched the U.K., where Xiaomi launched its Mi 8 Pro device at an event yesterday and revealed that it will open a store at the Westfield mall in London on November 18.

That outlet will become Xiaomi’s first authorized Mi Store. Styled on Apple’s iconic stores, the Mi store will showcase a range of products, not all of which are available in the U.K.

Still, Xiaomi has shown a taste of what it plans to offer in the U.K. by introducing a number of products alongside the Mi 8 Pro this week. Those include its budget-tier Redmi 6A phone and, in its accessories range, the Xiaomi Band 3 fitness device and the £399 Mi Electric Scooter. The company said there are more to come.

That product selection will be available via Xiaomi’s own Mi.com store and a range of other outlets, including Amazon, Carphone Warehouse and Three, which will have exclusive distribution of Xiaomi’s smartphones among U.K. telecom operators.

It’s official, Xiaomi has finally arrived in the UK! We brought our flagship #Mi8Pro which had its global debut outside Greater China. Other products announced include Xiaomi Band 3, our wildly popular fitness band, as well as Mi Electric Scooter. pic.twitter.com/YlOBysFBgM

Xiaomi hasn’t branched out into the U.S. — it does sell a number of accessories — but the European launches mark a new phase of its international expansion to take it beyond Asia. While Xiaomi does claim to be present in “more than 70 countries and regions around the world,” it has recorded most of its success in China, India and pockets of Asia.