January 13 2015

Nordic Capital Fund VII ("Nordic Capital") expands its
footprint in the sports market with the add-on acquisition of
leading e-commerce football company Unisport. The Unisport
brand will operate alongside SPORTMASTER which was acquired in
2012. The two companies have an excellent strategic fit and a
platform for further expansion both in stores and online, in the
Nordics and internationally.

Unisport has a market leading e-commerce platform and is
dedicated to football obsessed consumers, connecting to these via
its award-winning e-commerce platform and in-house produced
football related content which has obtained huge followership on
social media. Unisport's concept has gained a market-leading
position in Denmark with emerging strongholds through recent
successful market entries into Sweden, Norway, Finland and the
Netherlands. Nordic Capital and SPORTMASTER are highly enthusiastic
about the prospects of further building upon Unisport's position in
the fast-growing online football niche.

Nordic Capital acquired SPORTMASTER in 2012, transforming
the business from a voluntary chain of independent stores into an
integrated capital chain with a market leading position in Denmark.
Since then, SPORTMASTER has embarked on an exciting journey with
the purpose of further strengthening the company's primary place in
the market and to becoming the customers' first choice, both
in-store and online.

As part of this journey, it has been a key strategic
priority to expand the online presence and combine it with a
nationwide network of physical stores, while driving the ongoing
consolidation of a very fragmented market. This was demonstrated by
the 2013 online launch as well as the 2014 acquisition of online
football specialist Fodboldexperten.dk. SPORTMASTER's online
efforts have been highly successful to date and, as a result,
Nordic Capital and SPORTMASTER's management team have closely
followed the impressive development of Unisport.

Upon completion of the transaction, Unisport will continue
to operate as a stand-alone brand, working in collaboration with
SPORTMASTER under the ownership of Nordic Capital, and led by the
existing and highly entrepreneurial management team. Together, the
two businesses represent an excellent strategic fit and will each
offer a clear market leading position in their respective parts of
the sporting goods sector.

Michael Haaning, Chairman of the board of
SPORTMASTER and Partner, NC Advisory A/S, advisor to the Nordic
Capital Funds, says:" When Nordic Capital three
years ago acquired SPORTMASTER, the market leading retailer within sporting goods, it marked the
first step in enabling an offering that would be the customers'
first choice when shopping for sporting goods and apparel. Since
then, SPORTMASTER has successfully established its online presence
and the current acquisition of Unisport will further accelerate the
development of an unrivalled experience for the customers that
combines a very strong position in Danish brick-and-mortar retail
with an equally strong international online
channel."

Unisport CEO, Filip Domagala states: "We are
on a fantastic journey in Unisport and we have built a great
football community over the years, supported by our many football
obsessed customers and employees. We are looking forward to
partnering with Nordic Capital and SPORTMASTER who share our
passion and who are committed to our ambition to further accelerate
our growth internationally. Furthermore, in Nordic Capital we have
found an owner that understands the sports industry and via
SPORTMASTER has some of the strongest relations with the key sports
brands."

SPORTMASTER CEO, Jens Høgsted adds: "We have
been impressed by Unisport's ability to build their online platform
and have followed their development throughout the years. With
SPORTMASTER's strong position in physical retail and a growing
presence online, I am excited about the two businesses'
complementary positions and skills. Together we have the
opportunity to drive the football sports retail category in Denmark
even further. SPORTMASTER will provide the business platform that
Unisport needs to gain market shares
abroad."

Carnegie Investment Bank and Rønne &
Lundgren law firm acted as advisors to Unisport while Accura law
firm advised Nordic Capital on the
transaction.

Founded in Copenhagen in 1995 and transitioning
online in 2002, Unisport has grown to become the Scandinavian
market leader in online football goods retailing, with dedicated
country sites in Denmark, Sweden, Norway, Finland and the
Netherlands. Unisport's innovative e-commerce platform, centered
around social media, has won numerous ecommerce awards incl. the
bronze award at the 2013 European E-commerce Awards. The company
currently employs more than 80 employees at its Copenhagen office
and warehouse facilities. Additional information about Unisport is
available atwww.unisport.dk

About SPORTMASTER

For more than 30 years, SPORTMASTER has worked
focused to gain the market leading position it holds today. With
more than 100 stores, SPORTMASTER is not only Denmark's largest
sporting goods retailer, but also the most popular among the Danes.
In addition to the stores, SPORTMASTER offers a fast growing
internet store and customer loyalty club, whereby customers can
connect whenever and wherever to the products. The company employs
more than 1,000 people dedicated to sport. In 2012 SPORTMASTER was
acquired by Nordic Capital Fund VII. Additional information about
SPORTMASTER is available atwww.sportmaster.dk

About Nordic Capital

Nordic Capital private equity funds have invested in
mid-market companies primarily in the Nordic region since 1989.
Through committed ownership and by targeting strategic development
and operational improvements, Nordic Capital enables value creation
in its investments. Nordic Capital Funds invest in companies in
northern Europe and in selected investment opportunities
internationally. The most recent fund is Nordic Capital Fund VIII
with EUR 3.5 billion in committed capital, principally provided by
international institutional investors such as pension funds. Nordic
Capital Funds are based in Jersey, Channel Islands, and are advised
by the NC Advisory companies in Sweden, Denmark, Finland, Norway,
Germany and the UK. Additional information about Nordic Capital is
available atwww.nordiccapital.com