Boux Swimwear Launch

The new lingerie brand from Theo Paphitis has launched into swimwear.

This collection features an on-trend animal print bikini, a classic black bikini, this season's colour pop trend coral bandeau bikini, the Anya Bead swimsuit with curve-contouring ruched detail to nip in the waist, the Annika Jewel onepiece swimsuit which comes in cup sizes for superior support and the Poppy Maxi cover-up in a bold coral and white flower print.

At the launch party, founder and Dragons' Den's Theo Paphitis made a speech about his new venuture, saying "We are a web business, a website with stores".

Bouxavenue.com launched on April 1st followed by stores in Manchester, Sheffield, Kent, Cardiff and Essex.

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