As a business owner, staying current is of utmost importance. You want to stay on top of the latest marketing trends. You want to make sure your inventory is up to date. You want to make sure your employees continue to provide the highest level of service and...

Remarketing Lists for Search Ads (RLSA) Remarketing lists can become a driving force for sales in e-commerce. The mission of remarketing is to capitalize on visitor’s previous interest in your website. This is better than a general target approach, because...

People are looking for information the moment they desire it. We are living in the age of the mobile consumer, and SEM (Search Engine Marketing) is more important than ever. This should be a familiar experience to all of us. Looking for a coffee shop in a new...

It’s been a year since marketing agencies started hearing buzz about Knowledge-Based Trust, a Google research paper outlining a proposal to score web sites according to the accuracy of facts. It didn’t take long for Knowledge-Based Trust to earn the nickname the...

Much of our world today exists on our phones. It is where you receive news updates, manage your bank account, shop for new biking gear, and even look up your strange ailments of that day. Many companies have already made their websites mobile-friendly, easy to use and...