DRM consortium Intertrust Technologies has launched ExpressPlay, a cloud-based content protection system that it says will enable service providers to protect content including video, audio, ebooks and games.

ExpressPlay works with existing Marlin-enabled connected TVs and set-top boxes, including the UK’s YouView platform and HbbTV-based products, as well as with iOS and Android apps, according to Intertrust.

Intertrust is also providing an embedded software development kit on request for device manufacturers, and a content packager to enable service providers to ingest content.

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