Artists at the nearly 72,000-square-foot building will design and build the parade’s signature elements, including balloons and floats. It also houses a massive costume making and restoration operation.

The studio had formally been housed for over 40 years in a 40,000-square-foot building in Hoboken. But it outgrew that site, which could not be expanded to fit the company’s needs.

“We loved our home of Hoboken for 43 years and with each year we grew into it and evolved with it and became more and more to the point where we almost grew out of it,” John Piper, Vice President of Macy’s Parade Studio, told WCBS 880’s Levon Putney.

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