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Grab gets users pumped up for the election with GE14 Voter’s Kit

Grab Malaysia unveiled a limited-edition GE14 Voter’s Kit to be redeemed by users in the GrabRewards catalogue until 24 April, in line with the 14th Malaysian general election. The Voter’s Kit containsÂ an UNDI t-shirt, a Fan of democracy and a RM5 discount promo code for two rides.

In a blog post, the company said it wanted to help Malaysians gear up for election day and as such, also launched a special in-app quiz containing four questions which ran until 21 April 2018. At the end of each day, 14 users were chosen to receive the Voter’s Kit.

“At Grab, we believe that every Malaysian has a say in deciding our nationâ€™s next destination. And no matter which path we want to take, every vote matters. Including yours,” the blog post read.

A+M has reached out to Grab forÂ additional details.

Grab is not the only company toÂ bank on the election fever.Â Bosch Automotive Aftermarket Malaysia recently collaborated withÂ Malaysiaâ€™s lip-syncing queen Kak Girl to remind Malaysians to have their car batteries checked. This is to ensure safe travels and prevent car breakdowns, which might disrupt votersâ€™ journeys to their polling stations.

The Organisation for National Empowerment also launched a campaign titled #ForwardTogether, to create a positive attitude towards voting, by encouraging youths to assess a party based on its ability to deliver and empower Malaysiaâ€™s future.