Design Matters

One of my favorite podcasts is Debbie Millman’s Design Matters. She interviews architects, artists, marketers, designers, and other creative people about their work and their place in the world. It is an excellent show to learn about people who see the world differently and to see what people did to reach success, often without following a traditional path. A common theme running throughout Millman’s show is that design matters. It matters a lot when we look at the built world around us and ask questions about why things operate the way they do, about why people behave the way they do, and about why society is designed the way it is. Design matters because the built environment and the societal structures we adopt or inherit shape who we are as people. Everything hinges on the design we give the world around us: our futures, our possibilities, our idea of what is possible, and our understanding of what is reality.

it is incredibly important that we think about design as a society because poor design leads to inequality and bad outcomes for individuals and for society as a whole. I thought about this when I returned to a sentence I highlighted in Michelle Alexander’s book, The New Jim Crow. Alexander writes, “The unfortunate reality we must face is that racism manifests itself not only in individual attitudes and stereotypes, but also in the basic structure of society.” When we think about design we can begin to connect the inequalities, the disparate impacts, and the problems with society today to the attitudes and behaviors of the past. In his podcast series, Seeing White, on his show Scene on Radio, host John Biewen reflects on the structural elements of racism in our society as opposed to the individual elements. Individual racism is easy to see, easy to condemn, and easy to change, but structural and institutional racism is hard to see, hard to understand, and very difficult to change. However, just because it is hard to see and understand does not mean that structural racism is any less of a threat to society or any less real for the people impacted.

We should be honest with ourselves and accept the idea that structures and systems designed by people who were openly racist can still impact the lives of people today. System and procedures were designed with the interests of white people and white culture in mind, and part of the decisions that were made involved the oppression, the limitation, and the containment of black people. We still must deal with many of these systems, even if their design has been slightly changed, because the original design was effective in allowing some to prosper while others were limited. These designs mattered, and they still matter today. A system that deplores individual racism while supporting hidden and structural racism can influence and shape the lives of individuals and the direction of society arguably more effectively than a system that encourages individual and open racism. To move forward, our nation needs leaders who can be honest about systems and structures and understand that design matters when thinking about government, society, services, communities, and neighborhoods. By becoming more aware, all of us can recognize the way that systems which are currently in place can shape our quality of life and the perceptions we all share, and we can push for new systems that compel us to interact more with our fellow citizens, and encourage us to see each other as people as opposed to enemies.