The only hitch to Free Card Friday is that you must be a member of Hallmark’s loyalty program, Crown Rewards, to take advantage of the offer. But joining Crown Rewards is free, and you can join online.

Also, note that the Free Card Friday freebies are available only in stores and “while supplies last,” according to the offer details.

Hallmark Crown Rewards

As a Crown Rewards members, you earn 10 points for every dollar you spend at Gold Crown stores and on Hallmark’s website. Plus, you get opportunities to rack up bonus points. Points are converted into Reward Dollars, which you can spend like cash.

Hallmark is also currently offering a coupon for $5 off a $10 purchase to folks who sign up for Crown Rewards.

Hallmark also offers exclusive deals — like Free Card Friday — to Crown Rewards members. You can scope out the current member-only deals on the Crown Rewards offers page.