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LOOK: Rappler sells Lazada items on Instagram

Okay, I know this is really shallow, but I really am just happy that Rappler has found another way to keep on going.

Rappler, yes, the social news network of the Philippines, is now selling stuff from Lazada.

Well, technically, you can't directly buy items from their Instagram account, but since their platform is being used as a tool to promote them, Rappler is still part of the 'team' that sells those stuff. At least, that's how I look at it.

I accidentally discovered it when I was checking out Instagram story.

I watched all the 4 available stories on their feed and all of them were posters of items from Lazada.

Screengrabs from Rappler's Instagram page

I have also checked their photo stream and I have also found a number of photos promoting the brands that they're working with.

I know ad revenue might not suffice to fuel Rappler's entire operations, most especially if your engagements and site visitors are going downhill, so it's good that they are finding other revenue stream to keep their company afloat. They have to pay back their investors after all.

Serious question: Are Duterte shirts being sold on Lazada?

It would be great if Rappler could promote them as well. What do you guys think?