trust Archives - Tavano Team

Influencer marketing is a social media marketing method that does away with market audiences’ distrust of traditional celebrities and hatred of digital ads. Instead, it combines the trust and confidence audiences have in their favourite influencers with the far-reaching information sharing of social networks.

There’s no question e-commerce is here to stay and continues to grow (to a projected $600 billion dollars by 2019). While this means there are more shoppers and the chance to increase revenue, it also means increased competition and a very fickle consumer base.