About NextAfter

About NextAfter NextAfter is a fundraising research lab and consultancy NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

Get Certified in Email Fundraising Optimization Based on Tested and Proven Strategies

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

During the workshop, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.

Workshop sessions include:

The email envelope (senders and subject lines)

Writing and designing the email body

Crafting your email’s landing page

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 2,000 experiments.

By the end of the workshop, you’ll be equipped to write, design, launch, and optimize an email fundraising campaign that leads to more donations and revenue for your organization. You’ll also receive a workshop binder with notes to take home, and a NextAfter certification seal after completing the certification exam.

Email Fundraising Optimization

Certification & Training Workshop

Join this one-day certification workshop to learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization.

Know how to craft subject lines that lead to more donations, not just opens

Be able to write and design emails that are personal and believable

Receive a NextAfter certification seal and 5 CFRE points

Register for the Upcoming Workshop

Get certified in Email Fundraising Optimization when you attend the upcoming workshop.

Previous workshop attendees have said they enjoyed...

"All of the presenters were extremely articulate and clear. They made things fun and used real-life examples to make it practical."

It is a great opportunity to learn from real-time examples and data-driven learnings. I discovered important take-aways, that even after 10 years of experience in the field, made me re-consider some of my own assumptions."