Everything from SEO to Google AdWords to Social Media Marketing is covered here. The importance of internet marketing for businesses is not in question, our courses will demonstrate how easy this is to do for your self.

Demand for Business Analysts is on the rise and there is a shortage in the market.
Our Business Analyst Essentials Training focuses on real-life projects and is targeted towards getting you into the job market as quickly as possible.

Have you ever missed out on a good job opportunity due to lack of computer skills? Do you feel that you could be more efficient at your work if you had better IT knowledge? If yes, then you need to look no further than our hands-on MS office training. Learn Microsoft Excel, Word, Powerpoint and Outlook

Futuretrend has been providing IT, Design, Financial and Business Skills training since December 2000.
With a solid reputation for delivering high quality programmes, Futuretrend has become a successful and well established training centre.

Year on year hundreds of learners come to this centre to pursue a course of study that will help them fulfill career aspirations, improve their job prospects or to simply learn more about a particular area of interest.

The training I received at Futuretrend was concise, to the point and very practical; which I could start using straight away They were very accommodating to my needs and what I wanted to achieve within the 2 day PHP MySQL course.
I would definitely recommend anyone to try out their practical real world courses. Thank YouF. Piazza, Enfield

Google Adwords mastery Workshop

"HOW TO BOOST YOUR TARGETED TRAFFIC, SEND YOUR CONVERSION RATE SKYWARD, AND SLAY YOUR COMPETITION FOR GOOD ALL IN ONE DAY!"

Frustrated at your Google Adwords Campaign Results? Want to Really Learn How To Put Together a Great Campaign, Time After Time? Then Read on…

Have you experienced any of the following:

• Been advised to use Google Adwords and not known where to start?
• Low click through rates on your keywords
• Spent a fortune on clicks with no sales to show for it?

…if you answered yes to any of the questions above, you've come to the right place!

If you have ever set up your own Google campaign you will know how easy it is to get started - hey, you can even have a campaign up and running and showing ads in 15 minutes. But then sit back and watch how quickly the money drains away without the results you desperately hoped for…

Join us in a one-day intensive seminar where you will learn all you need to know about using Google to boost your website traffic and skyrocket your online income!

The Essentials:• How to create and manage a well-structured Google campaign
• How to carry out effective keyword research
• How to get maximum traffic to your site for minimal outlay
• How to acquire more customers
• How to effectively market your business geographically
vLearn powerful techniques to boost your CTR (clickthrough rate)

In Addition:• How to avoid the most common and costly mistakes that are costing many a fortune in clicks!
• Powerful tips, tools and techniques to multiply your ROI
• How to minimise your CPC (Cost per click) for each keyword
• Using Google Analytics to refine your campaigns
• How to effectively market your business geographically
• How to evaluate the level of competition in your sector

Course outline

Introduction to online advertising & Google AdWords

Types of online advertising

Basics of pay-per-click advertising

Introduction to AdWords

Features

Benefits

Basic terminology

Account navigation

Adding content

Creating an account

Understanding Campaign, Ad Group, and Keyword statistics

Editing Campaign Settings

Editing CPCs

Account tools

Billing & Reports

Report Center

Billing Summary Page

Billing cycle

Beginning Optimisation

Choosing Keywords

Creating compelling ad text

Proper account structure

Language & Location Targeting options

Advanced optimisation techniques

Optimise to increase conversions

Optimise to increase traffic

Optimise to increase Quality Score

Optimise for Google Network

Ad types (Image, Flash, Video)

Site targeting

CPM bidding

Bidding strategies

Budget Optimiser

Tracking ad performance

Conversion Tracking

Google Analytics

Advanced AdWords tools & features

AdWords Editor

Bulk Edit Tools

Troubleshooting

"Why can't I see my ad?"

Billing & payment options

Common errors and how to avoid them

Class time is 09:30 a.m.- 5:00/5:30 p.m.Breaks are scheduled throughout the day and lunch is typically scheduled between 1-2 pm. We provide you with Tea, Coffee, Biscuits and other refreshments on the house. We also have a fridge and a microwave available for you to store/warm up any food you wish to bring along for your lunch.

USB with workshop materials
Complimentary tools to help you

Course Duration

1 Day

Course Price

£297

Scheduled Dates

Please call us on 02084432888 to arrange dates

Course Times

10:00 till 17:00

If you can't come to us we can come to you! This course is available as individual 1:1 tuition or small groups at your office as well as at our centre. Please click here for more information.