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Rio 2016 sets records on the field of play and online

posted:

23/08/2016

The Olympic Games Rio 2016 delivered many remarkable and inspiring athletic achievements that were witnessed and shared by a vast global audience through record-breaking media coverage and unprecedented levels of digital engagement. The Games will also leave a great legacy for the host city.

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The Athletes

Athletes from 206 National Olympic Committees, as well as the Refugee Olympic Team

Two National Olympic Committees participating for the first time (Kosovo and South Sudan)

Golf returned to the Olympic Games after 112-year absence

Rugby returns to the Games in a new format, rugby sevens

11,303 athletes, more than 45 per cent women

Medals won by athletes from 87 countries

Olympic Visitors

More than 6 million tickets sold, 92 per cent of total available

Daily Games visitors peaked at more than 490,000

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Media Coverage

More media coverage than ever before, with record numbers for TV and digital broadcast hours

Nearly 350,000 total hours, up from fewer than 200,000 hours for London 2012

More than 500 TV channels, more than 250 digital platforms

More digital coverage than ever, nearly double TV and 2.5 times more than London 2012 (218,000 hours versus 81,500 hours)

NBC exceeded 2.5 billion live streaming minutes, over 1 billion more than all previous Olympic Games combined

We anticipate half the world’s population will watch at least some coverage of the Games

More than 90 per cent of the Brazilian television audience watched at least some coverage of the Games

OBS innovations expand and enhance viewer experience

Virtual Reality available for the first time

More than 9 million hours of content streamed on Olympic Video Player, with as many as 1 million daily unique viewers for live streaming and on-demand video

8K Super High Vision offered for the first time, providing 16 times the resolution of High Definition

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IOC’s Digital Audience

Record global engagement on the IOC’s website, Olympic.org

Over 26 million visits to the site, more than double compared to London 2012

Record engagement through mobile platforms, with 70 per cent of website visits on mobile phones or tablets

Record social media engagement

Interacting with a vast global audience in nine languages on seven social platforms

More than 4 billion social media impressions (a metric for the number of times IOC posts have been viewed)

14.6 million Facebook fans, nearly double since London 2012

360-degree photos and live streaming connect fans with athletes in new, more engaging ways