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Social Networks And Brand Loyalty

January 17, 2010

The ideal place to be with your brand is to have a following of loyal customers who are happy to tell their friends how much they love your product or service. After all, you wouldn’t need to spend extra time or marketing resources on communicating to the right people & getting them to take the actions that you want.

Word of Mouth Marketing

Word of mouth marketing is propagated by the momentum effect. The momentum effect has to do with “how a brand propagates through a social network…