A couple years ago while on vacation, we got rained out at the beach. Bummer. Not wanting to waste the day staring at our kids playing Minecraft on their iPads, we ventured into town, where we met up with a friend and ended up at one of those paint-your-own-pottery places. The kids had a fun… Continue reading »

Whitney Fishman is currently the Senior Director of Innovation and Consumer Technology at MEC, one of the world’s leading media agency networks. Since joining MEC in 2013, Fishman has initiated innovation and developed new client communication tools. She has previously held positions at MediaVest, Grey and Buzz Marketing Group. January doesn’t just mark the start of a new year. For over… Continue reading »

Ad week didn’t accomplish much this year. We left the week not understanding nor defining major trends in our industry nor sussing out what the hell everyone does in our space. We blurred definitions further between programmatic premium and private exchanges as well as native advertising as an emerging category. Ad Week fell flat for… Continue reading »

What is it about a book that hooks you in to turn the page and read for hours? Why do news publications like the Wall Street Journal and New York Times have such high circulation figures? What makes a movie a hit at the box office? Content that’s riveting, witty, smart, compelling and personal entices… Continue reading »

According to John Durham at CatalystSF, there were only eight business days in 2011 without an industry event. A quick look at the conference calendar confirms this year appears to be no different. Given this onslaught of events, it’s important to prioritize the conferences that are crucial to attend. Otherwise it might be difficult to… Continue reading »