A trade show invites great opportunities - and hard questions from the trade show attendees. Especially if it’s your first time working a trade show booth, there may be questions that surprise or unnerve you. That’s why it’s best to prepare ahead of time. Think about...

Based on the average person, you have merely 7 seconds to get someone’s attention (source). Because of this, every word or phrase uttered at your trade show booth is critical. What you say can capture a trade show attendee’s attention - in a positive or negative way....

Going to an international trade show is exciting, but it can also feel scary and present unexpected challenges. Here are trade show tips for when you go to a trade show abroad. Make sure everyone has their passport. This may sound basic, but do a passport check well...

If you have a service-based business, it may feel difficult to display your offerings at a trade show. Unlike a company with products, there is no straight-forward, physical item to highlight. Luckily, there are still ways to get the job done. Here are ways to help...

If you’re a product-based business, you understand the draw of attending trade shows. Exhibiting for you is powerful because it enables potential leads to experience something physical by, well, being physically there in-person with it. However, many companies make...

Learn how to minimize psychological barriers to your trade show booth. Hi it's Anders the infotainer again, and in the past I've talked about barriers. Here is a tip, a strategy to make sure you don't have any barriers in your booth. When I talked about it before I...

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