F1 to stop using 'grid girls' for the 2018 season

“Grid girls” are generally used to promote brands and sponsorship deals, while they are also occasionally used during the presentation of trophies on the podium.

“While the practice of employing grid girls has been a staple of Formula One for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms,” Bratches continued.

“We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”