Due to the advancements in mobile technology, there is a significant growth in the number of mobile device users. By the use of these mobile devices, there is a significant growth in M Commerce which is the mode of transactions conducted via mobile devices. Mobile devices are nowadays becoming a center of numerous technologies and various applications that are created for customers as well as businesses across the globe. Mobile Commerce is considered as an efficient way of delivering E Commerce to consumers regardless the time and location. The basic characteristics of mobile like customization, mobility, and prevalence, show immense potential, great fruitfulness, and high profitability of the M commerce market.

The market is poised for good growth prospects with investments in the coming future due to increase in the smartphones, tablets, mobile devices, BYOD and internet enabled devices. However, accompanying these would be challenges such as securing the flow of information, application and network infrastructure, and intense competition. The evolution of the mobile application infrastructure, cross-platform communication methods and the familiarity of people with the mobile applications and services would brighten the future of Mobile Commerce services. The market is driven by forces such as increasing adoption of smart devices and increasing growth of broadband connectivity. Also, Mobile Commerce services are cheaper than the traditional services like banking, purchase, or marketing and advertising.

The growth in M Commerce Market is expected to grow sequentially with the growth in number of mobile devices driven by proliferation of media-rich mobile communication devices (smart phones and tablets), growing number of internet users, faster broadband speeds and increased internet usage. There are various Mobile Commerce applications available in the market with which one can get benefited in many ways. Applications including mobile retailing, location maps, news, mobile shopping, and ticketing are widely used by end users. Presently, the majority online stores do have their mobile website or apps for mobile phones which has shown huge growth not only in business and sales, but also in customer base.

Some of the key vendors occupying the market are Ericsson, Gemalto, Google, IBM, MasterCard, Mopay, Oxygen8, PayPal, SAP, and Visa among various others. The Mobile Commerce research report discusses the strategies and insights of the key vendors in the industry. The research report provides in-depth study of driving forces and challenges in the industry. The report also analyzes global adoption trends and future growth potentials across different geographical regions. MarketsandMarkets has segmented the Mobile Commerce market by types of transactions, payment modes, user types, and geographical regions. The report consists of conclusive views of the key players and analyst insights on various developments taking place in the market.

This research report categorizes the M Commerce market into the following submarkets:

On the basis of transactions:

M Retailing

M ticketing/booking

M billing

Other M Commerce Services

On the basis of payment modes:

Near Field Communication (NFC)

Premium SMS

Wireless application protocol (WAP)

Direct Carrier Billing

On the basis of type of users:

Smart device users

Feature phone users

On the basis of regions:

NA

Europe

APAC

MEA

LA

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With market data, you can also customize MMM assessments that meet your company’s specific needs. Customize to get comprehensive industry standard and deep-dive analysis of the following parameters:

Add-on Segment:

Segments such as M-Wallet and mobile banking can be provided under the segment transaction type.

The advancement in wireless technology has increased the number of mobile device users and has augmented the rapid development of E Commerce conducted through these devices. M Commerce is a type of E Commerce transaction, conducted through mobile devices with the help of telecom networks, and other wired or wireless networking technologies. As the number of mobile device users has surpassed the count of PC users the M commerce market is expected to grow even bigger in future. With the addition of features such as information, entertainment, and commerce, Mobile Commerce provides the end users the ability to access Internet from any location and at any time.

In recent times, the public and private entities have come up with various mobile commerce offerings which include M Retailing, M Billing, M Ticketing or Booking and other M Commerce services. Mobile Commerce enables cross-media integration with a direct linking to the customers through 24 hour connectivity in service/billing/booking/sales. These applications are beneficial to both small scale and large scale businesses in enabling online transaction with end users irrespective of the time and location. The payment modes such as Near Field Communication (NFC), Wireless Application Protocol (WAP), Premium SMS, and mobile direct carrier billing services are not only strengthening the market but are also boosting it further.

The m commerce market is thriving, and in the coming years, it will provide huge potential opportunities to various M Commerce applications and service providers. In this research report, segments the market into type of transactions, type of payment modes, across various geographical regions such as NA, Europe, APAC, MEA, and LA. Also, the market has been segmented into diverse industry verticals, namely retail, media and entertainment, travel and hospitality and telecom. In terms of type of end-users, MarketsandMarkets has segmented the Market into Smartphone users, and feature phone users.

MarketsandMarkets forecasts the global M commerce market to grow from $116.12 billion in 2014 to $467.35 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 32.1%. The table given below highlights the overall market opportunity in terms of absolute dollar value and Y-O-Y growth.

M Commerce: Market Size, 2014-2019 ($Billion)

Source: MarketsandMarkets Analysis

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