"Great suggestion Phil. I might just tweak it further by saying "Starting" Internet Price in order to let the customer know that there is room to negotiate further by using the online negotiation system where they will really become engaged."

"The goal is shifted.
Now realizing that if you continue to press for the appointment without giving a price you risk a hang-up or customer never answers your emails, you refocus the goal of the outcome to engage the customer to get the information…"

"We had a Toyota Dealer (yes a Toyota dealer in a major metro market) grossing $3773 in front and back average gross. Maybe you should ask them what they think of the online negotiation system we are providing them. The raw numbers are are always the…"

We just turned on WideStorm Online Negotiation for the rest of the Tonkin stores earlier this week. They have an average of $3500 Total Gross on their first few deals. This was of course one of our (and the dealers) big concerns. It's looking like the ability to hold gross is not diminished at all by negotiation the car deal on-line. Who knows if this keeps up we may see net gross improvement, especially if factor in the acquisition cost of the customer.See More

"Todd
I am always looking for new ways to increase sales and make gross. After installing AAX last month our grosses are up 1028 across the platform. I am of course looking to increase that number again. Please follow my thinking and help me move in…"

"Jock...just saw this message! Saw the other one you left about my comments about your photo! Hey, I'm already a 48-time certified phone negotiator. The certificate I received from DWCNCOTP says I can sell ice to Eskimos! BTW, that stands for…"

"Based on our postings and sharing our Wide Storm Online Negotiation info. you know what we think. Besides, if the idea AND the execution of it are really great, then you know you will eventually have imitators anyway."

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DealerPeak is headquartered in Portland, Oregon and has hundreds of dealer clients throughout the United States. DealerPeak solutions include CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows our dealers to reduce the number of vendors they deal with and drive cost out of their business.

Jock Schowalter's ADM Blog

I wanted to share with everyone something very exciting we are seeing in regards to Conversion Ratios. We recently launched the on-line negotiation system for Portland Oregon dealer Ron Tonkin Honda. The pilot which is considered a "soft roll-out" commenced on February 1st. and is the first planned roll-out to be followed by Tonkin's other 16 locations. The soft roll-out involves nothing more than posting a call to action on their website that takes… Continue

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Jock...just saw this message! Saw the other one you left about my comments about your photo! Hey, I'm already a 48-time certified phone negotiator. The certificate I received from DWCNCOTP says I can sell ice to Eskimos! BTW, that stands for Dealers Who Can't Negotiate Crap On The Phone. LOL...
Anytime you'd like me to take on some training/education aspects for Dealer Peak, let me know.

Great to hear from you! I'll check out the site. As far as the photo...well my friend. Let's just say "you look absolutely maaavalous" with complete indifference to Billy Crystal. I hope your year has started off well.

Business is good and growing. Dealers are starting to really ask for help and advise. It's been an uphill battle but a rewarding one. The blog has been driving good traffic and the referrals are growing. Business can always be better and bigger so...

Have a great weekend!

-Gary

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