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Kaunas IFF is one of most appreciated film festivals in Lithuania. This year the main message of the festival invites the viewer to become a better person at least for a short time – till the film ends.

Film advertisment created by Y&R, Lithuania for Kaunas International Film Festival, within the category: Recreation, Leisure.

So, how come that the movies of this festival make you be a better person for two hours? Which kind of movies are these? Is it a valid insight? Because I'm not sure if it makes echo in the consumers, to be honest...
About the execution... well, I think the dog wasn't a good choice.