CA World '11

Our group was thrown into CA World planning very, very late. ITKO was acquired in August 2011 and the show was only 3 months away in November.

Planning was difficult since we did not know any of the legacy resources at CA. This being the case we went to the show as a vendor and used our own resources to plan and procure the footprint. We engaged our events partner, Vision Global Events, to help us with contracting and logistics.