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How to Understand, Attract, and Engage Buyers at Events

Events are a B2B marketer's best lead generating lever - but they can also be expensive, and measuring ROI is difficult. In this webinar, SnapApp and Certain will show you 8 ways to get better results at events through interactive content - and demonstrate ROI by linking everything back to marketing automation.

How to Understand, Attract, and Engage Buyers at Events

1.
@Snap_App
@Certain
#EventMarketingWebinar
How To Understand, Attract, &
Engage Buyers at Events
(So you can drive more revenue!)
Webinar

2.
@Snap_App
@Certain
#EventMarketingWebinar
Webinar
How To Understand, Attract, &
Engage Buyers at Events
(So you can drive more revenue!)

3.
@Snap_App
@Certain
#EventMarketingWebinar
Webinar
How To Understand, Attract, &
Engage Buyers at Events
(So you can drive more revenue!)

4.
@Snap_App
@Certain
#EventMarketingWebinar
Webinar
How To Understand, Attract, &
Engage Buyers at Events
(So you can drive more revenue!)

5.
@Snap_App
@Certain
#EventMarketingWebinar
Webinar
How To Understand, Attract, &
Engage Buyers at Events
(So you can drive more revenue!)

6.
Lena Prickett, Content Marketing Specialist
lprickett@snapapp.com
Moderator
• Share your questions in the GoToWebinar window, or
ask them using the Twitter hashtag:
#EventMarketingWebinar
• If we don’t get to your question, we’ll respond directly
We are recording this session, so it will be available
by email and under “Webinars” on our website
Housekeeping
@Snap_App
@Certain
#EventMarketingWebinar

7.
@Snap_App
@Certain
#EventMarketingWebinar
Webinar
How To Understand, Attract, &
Engage Buyers at Events
(So you can drive more revenue!)

15.
HOW WILL YOU CONVERT LEADS FROM EVENTS?
• Events have a huge opportunity to contribute to revenue.
• But marketers are failing to leverage data from events to
move customers through the buying cycle.
o Not engaging
o Not personalized
o Not interactive
• Data-driven marketers need to ask themselves how will
they convert their leads from events.
• That question should be asked before the event even starts
@Snap_App
@Certain
#EventMarketingWebinar

32.
@Snap_App
@Certain
#EventMarketingWebinar
HARNESS THE POWER OF DIALOGUES
• Stand out in the sea of sponsors
• Think outside the box and build connections!
• Events are great for conversations. How can
you create one?

37.
PERSONALIZED FOLLOW UP
What is your Day One, Week One, 30 Day and Six month plan
to drive conversion?
• Define what you can measure and segment your lead
capture
• Identify early stage and late stage leads to determine
where to engage in the buying cycle
• Create nurture tracks based on interests and behaviors
• Ensure sales has insight into all the attendee data from the
event to tailor their follow-up and the content provided
@Snap_App
@Certain
#EventMarketingWebinar