Some of the words are moderately depressing. For instance, if you want people to retweet your content, you should apparently use words like “please” and “retweet” in your tweets.

That doesn’t seem desperate.

LinkedIn comes out looking slightly more sophisticated (if not a bit jargony) based on the words that resonate with its users: created, increased, reduced, improved, developed, researched, accomplished, won, on time, under budget.