Last night at CES, Intel Corporation CEO Brian Krzanich outlined a range of new products, initiatives and strategic relationships aimed at accelerating innovation across a range of mobile and wearable devices as well as individual inventors’ own connected creations.

But Intel’s renewed pledge to shore up mobile security seemed to create the most positive buzz at the Las Vegas convention.

On Tuesday, Krzanich unveiled the Intel Security brand, which will identify Intel products and services in the security segment, and disclosed plans to transition McAfee products to the Intel Security brand while retaining the familiar red shield.

“The complexity of keeping digital identities safe grows as mobile applications and devices become a more important part of our daily lives,” Krzanich said in a news release. “Intel’s intent is to intensify our efforts dedicated to making the digital world more secure, and staying ahead of threats to private information on mobile and wearable devices.”

Krzanich announced that Intel plans to offer elements of McAfee’s award-winning security solutions for mobile devices for free. These data and device protection solutions help guard today’s most popular mobile devices, including Apple iPhone, Apple iPad and Android devices. More details will be announced in the coming months.

Intel Security this year will offer Intel Device Protection technology, which will help Intel-based Android mobile devices meet most security standards for use at home and work.