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Period-Proof Underwear, THINX Launches at Selfridges

05/07/2018

Ladies, we’ve found the perfect solution to our period problems. Leading American period solutions company THINX is now in the UK with an exclusive partnership with SODA in Selfridges.

The average menstruator will send about 250-300 pounds of waste, including applicators and wrappers, to the bin in a lifetime. Unfortunately, much of this waste won’t even begin to biodegrade for years, if at all. With THINX, you simply rinse after each wear, wash, hang dry, and reuse again and again. How amazing is this!

The THINX collection is now sold exclusively in the UK at SODA in Selfridges and on Selfridges.com and includes hiphugger, sport, and hi-waist, available in sizes XS to XL. The range available at SODA also includes a new limited edition hiphugger style in a lush green colour, reflecting the roots of the THINX sustainability mission – underwear that prevents period leaks without extra plastic.

With a range of styles from sport to chic high-waisted to manage different menstrual flows.Every pair of THINX pants is said to be made with a patented 4-layer technology for ultimate period protection – moisture-wicking cotton, anti-microbial lining, super-absorbent fabric and a leak-resistant barrier. This means breathability, odourcontrol and fast absorption, allowing freshness and dryness.

Depending on your flow (light, medium, or heavy), THINX period-proof pants can replace pads and tampons, or be worn with tampons and cups for extra protection.THINX CEO Maria Molland Selby said: “The mission of THINX is to create the most innovative period solutions that empower our people and sustain our planet, while breaking taboos about menstruation and reproductive health everywhere. We are thrilled to team up with SODA in bringing our breakthrough products to the UK. SODA epitomizes innovation and was an obvious choice for our first major retail partnership.

“We see a world where no one is held back by their body. By reimagining feminine hygiene products to provide support, comfort, confidence, and peace of mind, we aim to eliminate shame, empowering people with periods around the world.”