New
Zealand Police need to attract hundreds of new recruits - a diverse
range who can form a team that represents and understands all
communities of New Zealand. So, Ogilvy and the NZ Police have teamed up
to make this fast-paced recruitment video that speaks to a wide variety
of New Zealanders. But, how do you choose a singular spokesperson when
you're trying to talk to everyone? You don't.

That's why this
recruitment film features over 70 actual cops. The Police band, Police
dogs and cats, Eagle helicopter, the AOS, William Waiirua, Black Ferns
and the police commissioner Mike Bush, all put their hands (or paws) up
to be involved in the video to encourage New Zealanders to join NZ
Police.

Says Bush: "New Zealand Police are striving to increase our overall staff numbers
over next three years to meet our objective of being the safest country,
and to deliver on the Government's signalled staffing increase."

Says Karen Jones, deputy chief executive public affairs: "We want to
attract people who bring their own skill set, like problem solving and
working in a team, and who are fit, or prepared to get fit. Most
importantly we want people who care about making our communities safe.

"There are more than 30 different career paths within
New Zealand Police and we will invest time in training these people to
ensure they have the skills to handle any situation."

Says Lisa Fedyszyn, group creative director, Ogilvy NZ: "It was an extremely fun,
yet at the same time, challenging project to bring to life. There were
many important puzzle pieces we kept moving around to guarantee we
delivered the right message with the right tone."

Says Regan Grafton, executive creative director, Ogilvy NZ: "We believe this
video celebrates the kind of recruits New Zealand Police want on their
team - ones who bring their own unique and diverse qualities, skills and
quirks to the job."

The three minute video directed by Damian
Shatford from The Sweet Shop, has been released on the New
Zealand Police Facebook page, and recruitment site, with different
durations rolling out in coming weeks over other media.

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