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Google’s increasing focus on the growing mobile internet market has been underlined at the Cannes Lion event.

CEO Eric Schmidt is embracing the “consumer-led revolution” in internet use, according to CampaignLive.

One key change Google is considering could use GPS technology to allow Google to provide search results for wherever you are in the world – without you even having to ask (although Google will ask permission to provide this highly-localised level of search). It could mark a huge change in traditional internet marketing, as users look for information ‘on the go’.

At the same time, Google has made minor tweaks to its mobile device services – giving users who access Google websites via their phones a better experience.

The changes allow developers to optimise their sites for mobiles through simple tick-box options.