Where
to Find 4 Billion New Customers

Expanding the World’s Marketplace

by Medard Gabelas printed in The Futurist, July/August 2004

Would You Like Four Billion New Customers? The largest market in the world
does not show up on most corporations’ radar screen.

With 6.3 billion people in the world, less than 40 percent are tapped
as markets for the vast bulk of goods and services offered by today’s
corporations. That leaves four billion people somewhere between invisible
and incredulous. …read more (PDF,
752 KB)