These beautifully executed commercials for EF International Language Centers were created by designer Albin Holmqvist (who did the type) and director Gustav Johansson. The typography is simply incredible; many of these frames would be suitable as posters. There are four commercials in all, the rest can be found at Albin Holmqvist’s Vimeo.

Oh wow I got the chills watching those. I think the combination of the music/video with the good feelings that come from seeing someone nail the type treatment did me in. In the London one, I loved the part with the tea cup!