Mamas Milkbox

Elena Petzold hopes to milk some cash from a Shark when she pitches Mamas Milkbox, her subscription box maternity clothing business, in Shark Tank episode 811. Petzold also owns Maternity Girl LLC, a Pittsburgh based business that sells new and “gently used” maternity clothes at various markets, trunk shows, and in customer's homes. It's kind of a Tupperware for maternity clothes.

With Mamas Milkbox, she wants to take the concept global. Customers complete a profile on the website and submit payment information. Each month, new maternity clothes come in a box. You have three days to try on the various items and return the ones you don't want. Your credit card gets billed for the stuff you keep.

Most of the clothing are breast-feeding tops and dresses, but there are other items for the mom-to-be in the repertoire. Mommy bloggers rave about the service and the business is growing. It's a natural extension of the Maternity Girl business, so Petzold has a good grasp on the market. She likely needs a Shark to help her fuel growth. Will a Shark want to nurse this business along?

Mamas Milkbox Shark Tank Recap

Elena will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Mamas Milkbox will be available on Shark Tank Blog once this episode airs.

Mamas Milkbox Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Mamas Milkbox and Elena Petzold as more details become available.