Business & Finance: Shoppers' Haven

For St. Louis shoppers allergic to holiday crowds, Junior Leaguers
Etta Weld and Margaret Chandler Porter last week provided what they
were pleased to call a Musée De Noël. In the Hotel Jefferson they
displayed a roundup of 351 articles at $5 or less, "selected
impartially from St. Louis' smartest stores." Shoppers were given
pencils and cards on which to note the articles and stores selling
them; then orders could be telephoned.

Furnishing the stores with 4,000 customers in 10 days, Musée De
Noël did so well that its sponsors (who charged retailers...