Kobo and HarperCollins Engage in eBook Bundling Program

Boomerang Books and Pages & Pages Booksellers in conjunction with Kobo and HarperCollins Australia have engaged in a new pilot program to bundle print and eBooks.

Starting today until the end of January customers who visit a Boomerang independent bookstore or buy the print titles online from Pages & Pages will get a free copy of an eBook. This is the first time Kobo has played a role in this type of initiative.

There are only a handful of titles that are eligible for the promotion. You can think of it as a pilot project to gauge the viability of rolling out something more substantial.

The books that are apart of the bundling program are; Cleanskin Cowgirls by Rachael Treasure, Ghost House by Alexandra Adornetti, Kerry Stokes: The Boy from Nowhere by Andrew Rule, Last Woman Hanged by Caroline Overington and The Menzies Era by former Australian PM John Howard.

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.

I think this is a great initiative. O’Reilly have had this idea for years. Buy the book and get the e-book for 5$. The 5$ see I as a tip to O’Reilly for making such good books. The 5$ is a barrier to avoid pirating and abusing the trust to get the digital copy, which I am OK with. But great news, thanks Michael for reporting them. =)

Well, unlike o’reily you get the eBook for free. Even with Barnes and Noble with their new eBook pilot, its savings up to 75% off, but its not locked on the exact pricing. Still, I have been a firm advocate of bundling for a long time.