Your info buddies

Just days ago, Amazon revealed it is buying the Whole Foods grocery chain in a staggering $13.7 billion all-cash deal.

Now, a patent recently awarded to the firm offers a look at how Amazon plans to stamp out its competition.

The patent details a system that could prevent customers using a store’s WiFi from visiting rival websites by blocking access or even redirecting them to ‘counter-competitive information,’ such as a relevant coupon or price comparison.

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Once customers connect to the store’s WiFi, the system can evaluate the requested content, the patent explains. If it spots something associated with a competitor, a number of ‘control actions’ could be issued

HOW IT WOULD WORK

According to the patent, the ‘retailer computer or retailer system,’ will be able to identify and evaluate…