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After waiting 17 years for the retail tech industry to create a real-time data solution, a former P&G market-research director took matters into her own hands. A decade ago, marketers charged with segmentation, targeting and positioning for consumer packaged goods (CPG) relied on traditional market research as a means of understanding consumption habits, brand lift,… View Article

Eight women from around the world will participate in the fourth annual event. R/GA and Cannes Lions Innovation have selected eight female-founded companies from around the world to participate in the fourth annual Cannes Startup Academy. The entrepreneurs, who are from Africa, Indonesia, Romania, England and the U.S., are focused on the likes of consumer… View Article

How effectively firms utilise data will determine their success. THE move towards the digital economy is not easy, especially for small and medium enterprises (SMEs) given the complexity and knowledge required. In a recent study by UOB on SMEs in Asean, local SMEs ranked ‘help for digitisation’ as the second-most important item on their wish… View Article

SOUTH-EAST Asian consumer analytics startup Snapcart is expanding its services to Singapore, following a US$10 million Series A funding round led by Singapore venture capital Vickers Ventures Partners, including investors such as SPH Ventures (formerly SPH Media Fund) and Wavemaker Partners. Starting Feb 1, 2018, consumers are able to download the Snapcart app on both… View Article

Taking on a giant like the $15 billion research firm Nielsen is no easy task. But tucked away in Southeast Asia, Snapcart is a two-year old company that is making progress by shining light on the black box that is consumer spending in emerging markets. Co-founded by four executives including CEO Reynazran Royono, who previously worked as a consultant for… View Article

Jakarta-headquartered Snapcart also plans to launch a new platform that will tackle the unstructured trade information The Snapcart founding team Jakarta-headquartered startup Snapcart, which operates an Artificial Intelligence-powered app that gives offline shoppers cashback for scanning their receipts, has secured US$10 million in Series A round of funding, led by existing investor Vickers Venture Partners. Other investors who have participated in… View Article