Mergers in Durable Goods Industries

This paper is concerned with the study of durability as an aspect of competition and market structure that contributes to determining the incentives for mergers. We find that relative to the incentives in industries that produce non-durable goods the durability of the good produced by an industry enhances the incentive for mergers in the presence of intertemporal consistency problems. Further, the analysis indicates that in durable goods markets a good antitrust policy should combine a restriction to rent solely with a prudent merger policy,