So Google counts over 23 billion pages on the Internet — who cares? Nothing's really online until it's been "Dugg," "Farked," and "Boing Boinged." And when your new quirky blog post ("Meta-Katamari George Bush MacBook Pro Naked") gets passed around the memepool, it'll be surrounded by John Battelle's ads.

Reddit, a general-interest Digg-like site with even more instant voting gratification

As Valleywag friend and blogebrity watcher Kyle Bunch puts it, "Now an item can get run on BoingBoing, then dugg, then re-seen on popurls" — and Boing-Boinged, Newsvined, and Farked — and Battelle gets a cut each time.