Continuing its streak of acquisitions to strengthen its own tech and portals (Cardekho, Zigwheels, Bikedekho, etc), Jaipur based GirnarSoft has acquired SaaS startup Connecto in a cash and stock deal. With this acquisition, GirnarSoft will leverage Connecto’s tools to improve user experience across all the websites and apps of the company.

Founded in November 2013 by Jagmal Singh and Saurabh Mathur, Connecto helps marketers/product managers communicate better with their visitors.

Talking about the new acquisition, Amit Jain, co-founder and CEO of GirnarSoft, said,

Connecto will help us create user profiles by tracking user behaviour in real time. These user segments can then be interacted with in a personalised manner via web notifications, specific emails, in-app notifications and chrome notifications.

Connecto has built device-agnostic tools to help product managers and marketers communicate more efficiently with their customers. It provides users with services like notification engine, A/B testing, custom integrations and automatic user profiles creator.

On becoming a part of GirnarSoft, co-founder of Connecto, Saurabh Mathur commented,

Connecto was established with an aim to unravel the complexities of human engagement on digital platforms. Joining GirnarSoft will allow us to integrate our existing framework into its robust technological infrastructure and enhance user experience.

This marks seventh deal of GirnarSoft over the past couple of years, most of them being targeted towards improvement of its most popular platform Cardekho.

Last month, the company acquired road side assistance startup Help On Wheels to boost its new road side assistance (RSA) vertical.

The company also has a global presence through its Carbay platform which is present in more than 25 countries. In November last year, it had revealed its plans for further expansion into the Asia-Pacific region and the Middle East and Latin American region in later phase.