Mark Tan

RICE is a digitally native news portal that brings fresh perspectives and bold commentary on everyday life in Asia, culminating in cutting edge culture journalism and content creation.

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Session 1 - Morning

10:30

Panel: Understanding And Dissecting The Complicated Digital Audience In Singapore

10:30 - 11:00

Moderator: Eleanor Dickinson. Mumbrella Asia
- Introduction of your brand
- What's Acceptable And What's Not
- What has worked well for your brand / growth hacking tricks
- Managing Sentiments
- Have audience in Singapore matured over the last 1-2 years and started to accept content that are "riskier"
- Playing safe no longer works?
- What formats are audience consuming
- Have we reached peak media?