Paul Jackson, Principal Analyst at Ovum said: “Video content has a more universal appeal and is easier to create than games, and typically works on more VR headsets meaning that once broadcasters, rights holders and streaming services start to monetize VR video it will quickly eclipse any consumer spend on VR games.”

He reckons firms like Netflix can dominate VR in future by filming new shows and movies that put the viewer in the heart of the action.