Background
Triggered by the sad fact that the environmental
impact and the social gap in Indonesia grew bigger
despite the business growth, we came to a realization
that the future business could only be done with the
understanding that We are not alone and we have to
share with others.

T

his understanding can only be
supported by doing proper Green
Business and Activities with
business ethics beyond compliance. It
is the only way to keep the business
sustainable in the future.
Green Line Care we established in 2007 as
a private limited company with a mission
to develop innovatively eco-friendly
products and services, community
empowerment, conservation programs,
and contribute our profit to social and
ecological development in Indonesia.
We call ourselves as “Green Social
Entrepreneur”. In 2009, we set up Green
Line Community as a non-profit company
focusing on community empowerment,
and Green Line Conservation, focusing on
forest restoration and carbon trading

(supported by South Pole, Carbon Asset
Management Company from Zurich).

Value
“To establish sustainable business
creativity by involving the community
as the main component, and caring for
environmental preservation”
The objectives of our value are...
1. To urge equality and welfare among
related doers/actors,
2. To manage activities openly and
professionally,
3. To implement the concept of “Not Just
for Profit” as the fundamental
understanding of all related parties,
4. To improve the Quality of Life of all
related parties.

In 2010, we started a mutually benefiting
partnership with CV KWAS SME industry engaged
in furniture and handicraft that already acquired
FSC labeling and GFTN (Global Forest & Trade
Network) WWF in Central Java. The objective
of this partnership is to create sustainable job
opportunities for more people in Indonesia.

Retirees Empowerment
We conduct social entrepreneurship
training to prepare employees entering
the â&#x20AC;&#x2DC;last chapterâ&#x20AC;&#x2122; in their lives (retirement)
with something they can contribute to
the community and environment.

e have established a
mutually benefiting
partnership with organic farmers. Our products are
organic quality chicken, fruits
and vegetables. The objective
of this partnership is to create
a sustainable job and healthful
food for more people in Indonesia. Our products already exist in high-end market in Jakarta
and Bali.

Lighting for People
Lighting Poverty

Off-Grid Lighting Solution

“1 out of 4 people still lives in the dark.”

“We start by patching every kerosene lantern with
better light that is brighter, clean and safe.”

Indonesia still has a lack of access to electricity and
other forms of power, which means that Indonesia is still poor in electricity--particularly lighting.
Based on data from International Energy Agency,
Indonesia’s electrification ratio is around 60%, so
40% of the country’s population have not yet enjoyed electricity. PLN or Indonesia’s National Electricity Company has targeted a 100% electrification ratio for the whole archipelago by 2020. This
places the country together with some developing
countries that also still have an electrification ratio below the average.

To lessen energy poverty in Indonesia, Greenlinecare joins forces with the Government and major
multinational company. Right now Greenlinecare
is working together with PLN’s CSR for a project
in NTB region. Greenlinecare has also partnered
with local government for projects in Papua and
East Borneo to help the people there get access
to lighting. We create simple solution for them, 5
bulbs for 5 days with rechargeable motorcycle battery (a charging kiosk with solar panel could serve
100 families).

Community Empowerment

W

e design this program for people who
live in remote areas. The objective of the
program is to provide effectively creative
solutions that suit the local potential and natural resources of the people. For instance, in Bintuni, Papua - East Indonesia, partnering with Multinational
Gas Company, we are now running assessments on
the solar oven solutions. The area has abundant resources from the sea but because of
the limited infrastructure, these
potential resources have been
wasted. So what we do is train
the people to be able to make
their very own solar ovens using
their local resources and also
make fish balls, dried shredded
fish, etc. as an added value.

Green Partners
Our Work Concept
Basically our organization is not big, with only
15 members in the core group. Nevertheless,
we network with several parties who are in
line with us to take action in Green Social
Entrepreneurship and enact working groups
based on the potential of each group.

Green Activities on Energy
(ecore - energy cost reduction)
The activities include lighting
program for people; research
and development on wind turbine with Jasa Marga Cooperative, the highway operator; and
â&#x20AC;&#x2DC;zeroâ&#x20AC;&#x2122; energy river pump that
has been implemented in Sulawesi and Java areas.

Indonesia is very rich in art and craft products. However, innovations in the
design are still limited and the quality has not been a priority. This is the
reason for us to form a consortium with several entrepreneurs who are willing
to share ideas in finding the best solution to have a sustainable market and
create job opportunities. We are now in the process of assessment program.
This program plan will be run together with some Entrepreneurs. We strive to
be consistent in our responsibility towards the community and environment
by applying fair trade principles and FSC labeling.

Art, Craft
& Furniture

As part of our endless
commitment to preserve
the environment, Greenlinecare also brags about
environmentally-friendly
products while stay foproduct assembled by PT. Green Line Care Indonesia
cus at improving peopleâ&#x20AC;&#x2122;s
lives. One of the products
is the energy saving light-emitting diode (LED) lamps. At the moment, we have
already established our own LED assembly facility.
Due to its relatively high prices, LED lamps are commonly offered as replacement for conventional lamps to government offices or big corportations, including factories or plants as alternative for energy-saving program aimed at
saving operational cost.
Greenline is also conducting product customization aiming at people with
limited income. The product is called LIMAR (Listrik Mandiri Rakyat), a very
low power-consumption lamp. LIMAR has undergone series of modifications

to make it a user-friendly product for
people inhabitting rural areas spread
all across Indonesia where electricity is scarce. LIMAR is often delivered
as aid in CSR program of particular
insitutions or companies both state
owned or private.
Greenlinecare continues to develop
the â&#x20AC;&#x2DC;driverâ&#x20AC;&#x2122; installed as part of LED
component to achieve the most efficient and long-lasting LED lamps. We
also continue to find a more environmentally-friendly materials used as
part of LED components.

E - CORE LED INDOOR 10W

Retirees Working Group
To date, we have had two groups--one consisting of retirees from the Indonesian Central Bank (Bank Indonesia) and the other
consisting of retirees from the Ministry of
Forestry. Having vast knowledge and experience in their fields, the retirees can keep on
staying active while, at the same time, share
what they have got with the community.

Ecosystem Restoration

Salat Island Project, Central Kalimantan, Indonesia

The third largest forest area in
the world and half of the worldâ&#x20AC;&#x2122;s
tropical peatlands are located in
Indonesia. The country has huge
biodiversity. It is one of the five
most species diverse countries
on earth. Sadly though, the largest emissions from deforestation and degradation of forests
and tropical peatlands also happen to be sourcing from Indonesia. Every year the countryâ&#x20AC;&#x2122;s
forests are sharply disappearing

at a rate of over one million hectares, which is nearly 4,000 square miles. It is
no wonder that all priority-setting exercises have identified Indonesia a global
priority for actions in conservation. Green Line Conservation cooperates with
local and international organizations, such as South Pole Carbon Asset Management Zurich, Orangutan Land Trust (OLT) UK and KEHATI Foundation to
restore and preserve the rainforest of Indonesia. Central Kalimantan has been
chosen as the first project location. At the moment, Salat Island, along with its
surrounding area, where the project takes place, is in the process of achieving
its concession. Once the project is up and running, it will not only take care
of the forest and its biodiversity and wildlife, but also the local people whose
lives depend on the sustainability of the forest area.

Forest Conservation Club
(FCC)
FCC was established in May 2010 by devoted
members of KEHATI, Rimba Raya, Global Green,
South Pole and Green Line Conservation as the
initiator.
The club serves as a medium for people from
different walks of life who care about conserving the environment to know more about the
latest developments in conservation. Anyone
with the spirit of conserving--instead of destroying--is welcome to join the club.