brand

Great website design entails more than a uploading a vibrant layout, inserting dynamic features and typing in code. The most effective and admired website designs stem from forward thinking about brand strategy, color theory, copywriting, determining a target audience and devising a social media marketing plan. Website Designs that Beautifully Bolster Brand Recognition: View the...

Logo updates occasionally approach the random and arbitrary, so it’s nice to an updated logo that hints at its past, but makes all the right upgrades. This is the case in VBAT’s redesign of the Brand Beir logo. The firm keeps the striking, blackletter typeface of the name and nearly discards the rest, resulting...

Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here. Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching...

After Hurricane Sandy, many New York City beaches were devastated by storm damage. Pentagram, through a large signage and environmental graphics campaign, have aided the effort in revitalizing these beaches in time for summer. Via Co.Design.

From Wired via the PopMatters Marginal Utility blog, here’s an interesting look at brand faith and affection. In an experiment to discern the difference in brain reaction between Mexican and American Coke formulae, it was shown that nobody could tell much of a difference. The Mexican formula is perceived to be a bit sweeter,...

I’ve always admired Tempur-Pedic — the Kentucky-based manufacturer of high-end mattresses and pillows — for having the guts and the good humor to incorporate a prominent butt crack into the company logo: Now that Tempur-Pedic has redesigned its logo and kept the butt crack — which crack is arguably the most daring and surprising feature of any...