Zee Entertainment targets five-fold growth in viewership by 2020

Zee Entertainment Enterprises Limited (ZEEL) has announced the launch of its Annual Report for the Financial Year 2014-15. The theme for this year’s Report is ‘Investing in Tomorrow’, a strategic imperative in realizing ZEE’s global ambitions.

The company has said it is eyeing a five-fold growth in viewership in the next five years.

The company has a total viewership of over 959 million people around the world. “By 2020, we aim to reach a milestone of five times this number,” the company said in its annual report.

The Essel Group firm has presence in 136 countries and offers content in multiple languages, with a portfolio of over 36 international channels.

“Our key potential international markets are Africa, South-East Asia and the Middle East, where we focus on providing content that’s contemporary, engaging and relevant. Our aim is to become a global content company,” it said.

The company said it plans to achieve four times growth in content consumption.

Commenting on the Annual Report, Roland Landers, Head–Corporate Brand, ZEEL said, “From inception, our pioneering vision has set us apart from the competition, leading to numerous industry firsts to our name. Our mission at ZEE now is to become the world’s leading global media company from the emerging markets. With this in mind, we are not just focusing on what is, but on what can be. This is reflected in the theme for our annual report this year which is ‘Investing in Tomorrow’. We firmly believe that thinking beyond the here and now, is what will lead ZEE to its goals. The creative treatment of the report is a depiction of our strong belief in the quality of our content, and the goodwill of our brand.”

The global media and entertainment industry is expected to grow at a CAGR of 4 per cent from 2015, reaching around $2.3 trillion in 2018, he said.