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Finland

In the "meat-packing district" area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings.
The Helsinki World Design Capital 2012 wanted to highlight Kellohalli as one of its main events. We did four posters to communicate the essence of Kellohalli.

In other words, food is sex. Dirty. Messy. A mashup. Gross. And oh so yum. Yikes. Pork Chops. Chicken legs. Cucumbers. If your mind went dirty places at those words, you need to visit Kellohalli. Also: OMG YOU PERV. Call me.

So check this out. Some people don't just hear music, but they see colors and geometric shapes as a visual aid. They call this neurological condition Synesthesia.

Two well known artists who suffered from it were Wassily Kandisnky and a Finnish composer named Jean Sibelius.

Agency 358 Helsinki was tasked with coming up with a visual identity for the Sibelius Academy. Since no one round the office had this condition (or LSD) they went with the next best option: Creating software that analyzed music according to pitch, timber, tempo etc, and transformed it into colors. It's kinda like they asked Sibelius himself to design the identity.

NYT.fi magazines motto is "right here, right now" and they wanted more eyballs on their website. Helsingin Sanomat responded by coming up with a battle concept, three teams lead by celebs had to complete tasks across the city of Helsinki in one day, and points given in the shape of like & shares on facebook were added to their score. Make a bus driver laugh. Breakdance in the central station. Freestyle rap to someone over 50. Collect five kisses from strangers. As the teams sped through their tasks, the clips generated brought the traffic to NYT.fi.

Beware of the many people who have checked in before you. That's the thought McCann Helsinki shows with these images, where a woman's va-jay-jay, a mans trouser snake and even a mans ass are "place" where you can "check in". Lets face it, you know you're not the first.

1. OBJECTIVE
Veikkaaja is the biggest Sports Magazine in Finland.
Every summer as football season starts, the sales dip.
Veikkaaja needed to boost both football and sales.

2. INSIGHT
Finland is not a Great Football nation ,but a Great Nation of Sports Fans
It was time for the Football World Cup.
But again, Finland was not playing in the Final Tournament and Finnish Fans
were cheering for other nations as they would have been their own.

3. IDEA
We gave birth to an imaginary entrepreneur and his company that sold Finnish Football Fans
who had no team of their own to cheer for.
People volunteered as fans and were promised a chance to get to South
Africa to cheer for their favourites.
Later on Veikkaaja claimed its role as a proud sponsor of the company.

ERTO differs from other trade unions by its individual services for people in different life situations. By these ads we targeted a) individuals having problems in combining career and family (Top Scorer) and b) individuals who don't want to tie themselves to one employer (Until Death Do Us Apart).