Month: June 2019

Over a decade since the worst financial crisis after the Great Depression, millions of American houses are still significantly under water. According to a recent study, the number of seriously underwater home loans has increased from 8.8% in Q4 2018 to 9.1% in Q1 2019. If you are one of the owners of these mortgages …

As a jewelry seller, a lot of your business depends on how good your marketing materials are because not everybody can visit your store in person to check your goods. In fact, many jewelers prefer selling online; therefore, reducing the cost of setting up a brick-and-mortar operation. The challenge is different, though, as e-commerce sites …

According to some economic commentators, there’s a growing gap between the profitability of large and small businesses. Simply put, large businesses are making more money than their smaller counterparts. A study showed that the top one percent of the best performing companies worldwide reaped 36 percent of overall profits. Half of the businesses in the …

From the latter years of the 1700s until the middle of the 1800s, hundreds of ships sailed from American ports, like Nantucket, to hunt the largest creatures in the ocean: whales. The ships sought out an oceanic commodity as valuable as gold, the oil derived from the whales’ blubber. Every year, these ships decimated entire pods …

Cyber-attacks and Your Factory If you’re an owner or manager of a manufacturing business or company, you’d assume that workplace accidents and injuries, machinery failure, and competition are among your company’s biggest threats. However, in this day and age, you’d have to consider the crippling effects of a cyber-attack. You’d think that hackers would only …

Digital marketing is well and alive. And its growth shows no sign of stopping. It is a great way to reach people and tap into potential market segments. There are many advanced technologies and methods that will help you reach your goals. Amidst all these innovations, one cannot take away the fact that analog is …

Ever since businesses found a marketing platform on the internet, understanding search engine optimisation (SEO) has been necessary for a successful online presence and marketing campaign. But before we can fully grasp optimisation, we must understand how a search engine works. Here is an overview of the search engine process. Crawling A search engine has …

Research has found that 74% of customers who had negative phone experience with a business become inclined to choose a competitor. How you communicate with your customers can either increase your sales or drive away your customers. You can also build trust with the way you interact with people, and this is crucial for business …

Are you planning to invest in a business? Franchising is a potentially profitable endeavor because of the opportunities it presents. However, before you write a check, you need to know which investments are worth your money. You need to identify indicators that enable you to make an informed decision. Experts on franchise developmentcite the following …

Operating a business comes with lots of responsibilities. You have your marketing, product development, and sales to attend to. But other than these things, you are expected to make your business financially efficient. This means that you should avoid wastage of resources. Depending on how you look at it, this means that you ought to …