The idea is to make smartphones modular so that if one part of it breaks, say the audio jack (which is a fairly common occurrence), it can simply be swapped out for a new part, and therefore negates the need to get a whole new phone and cuts down on waste.

While a smart idea, the reality of Phonebloks could pose a challenge. The Lego-like approach allows for flexibility and individual user preferences but relies on manufacturers building standardised parts to fit on the Phonebloks base.