Amazon scored a major victory over Apple today after European Union regulators
ended an investigation into e-books in a move that will allow the online
retailer to undercut the prices of its rivals.

European anti-trust regulators accepted an offer by Apple and four other
publishers to ease pricing restrictions on Amazon and other retailers, after
concerns had been raised that their e-book pricing deals had curbed
competition.

The move is now likely to lead to a price war between the likes of Apple,
Amazon, Barnes & Noble and other players in the fiercely-competitive
market for e-books.