You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

opinion

Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” The question was then addressed in the broadest possible manner. Is it good for individuals? It is good for society? Is it good for the economy? The post still gets views...

You get a welcoming email: “I’d like to invite you to…” Then you realize it’s a promotional invite to a social media or community management course. I think that too much of what you invest in excitement and expectations on this kind of course goes toward networking, funny videos, metaphors, “tweetable” punch lines or dinner on Friday after class.

Good luck, Google+, on your 3rd anniversary. I really like you. For now, only because of your potential and because I am always trying to impress your dad, Google. But what I would really like is to love to spend time on Google+. To leave Facebook behind and make G+ my number one social media wife. Right now, it's dead last.

When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.

Wednesday saw an important announcement from the New York Attorney General. He announced that Barclays Bank is to be prosecuted concerning their operation of a ‘dark pool’. A dark pool is a private trading area which a bank can operate on behalf of its clients, or anyone else granted access.

So much attention is paid to what people share on social media that we often ignore the why. Why do we turn to networks like Twitter, Facebook and LinkedIn to share specific types of content? Your social media presence can tell you a lot about your motives for sharing.

While most of the media are focusing on ISIS’s use of social media to post gruesome pictures and slick videos, The Atlantic took a deeper dive into how ISIS is gaming Twitter. For example, ISIS understands that it only takes a handful of tweeters to steal a hashtag. Thus, they initially assembled a group of a couple hundred tweeters.

Remember when Facebook timeline came in? It was the at time that everyone was raving about Pinterest and Instagram. It was all about images, visual visual visual. All brand Facebook page posts went from plain text to always having an image. Why did social media managers do this?

Commuting can take some important time out of your day - but thanks to technologies such as the cloud and mobile devices, we’re now able to take advantage of some great productivity tools to help keep our day going, wherever we are in the world.

We are a week removed from E3 and to say that the most notable digital event in the world still has people talking would be an understatement. Perhaps the most sociable fans were those of "the Big Three" in the video game industry: Microsoft, Nintendo and Sony.