07 November 2007

Sevs' Free Slurpees

Today is the 7th of November, or rather 7/11. 7-Eleven has capitalised on this with National 7-Eleven Day. Simply go into your local store and say "Happy 7-Eleven Day" to receive your free slurpee.

I think this is a really creative campaign that should work well for them, particularly if they run something like this every year. Its targeted well to their market and I believe there should be a good turn out.

There's also good use of their Facebook Event which seems to have gained a lot of popularity with over 40,000 people expressing interest. Unfortunately, it seems they've almost hidden away their promotional videos on the official website, with none of these posted on YouTube.