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What do you do every day? No two days are the same in digital but essentially I work with brands, agencies and influencers. From strategy and content creation to post production – engaging and authentic content is my key focus.

How did you get into the tech space? It found me! Starting out as a DJ I needed my music to be heard and social media was the easiest (and free) platform that allowed me to connect with others in seconds. When I realised social media and influencer management could become actual careers, I leveraged off my experience in music to start up my consultancy.

What was the best advice anyone ever gave you? Do what you love and never work a day in your life. I can honestly say that I love what I do and, notwithstanding stressful days, I wouldn’t trade it for anything.

What advice would you give someone wanting to get into the tech sector? Start with your own platforms. What do your social media accounts look like and what is the frequency of your content? Hands-on experience is the best way to start so I would suggest job shadowing or interning at a digital agency. Trust me, this is the environment that will show you how fast paced this industry can be.

What motivates you to get out of bed every day? My company, iVent. I am deeply passionate about what I do and never do anything half-heartedly. My work ethos dictates that my dedication and commitment – not just to my clients, influencers whom I collaborate with and projects that I run – are given 150% of my effort. There is no such thing as sleeping in for me!

What do you want to be when you grow up? I’d like to become a better version of me ☺

Expanding my offices in the UK and America, showing that market what our local influencer offering is like and collaborating on projects. We need to be the first to market, not the last option.

What do you do every day? I communicate – one way or the other, I talk and talk and talk…with my mouth and my fingers!

How did you get into the tech space? I worked for an engineering company and they invested in an IT brand. I was seconded across to set up the communications department and the IT bug bit. That was in 1995!

What was the best advice anyone ever gave you? “When someone shows you who they are, believe them,” – a quote from the late Maya Angelou, shared with me by a great friend and business colleague. This is true in business and in life in general.

What advice would you given someone wanting to get into the tech sector? Be prepared to stretch yourself, learn how to move fast, do 10 things at once, while giving 120%.

What motivates you to get out of bed everyday? The school bell 😉 I am a single Mom of two amazing young girls and making a fabulous life for them is truly what motivates me.

Who do you want to be when you grow up? Content (and no, not what you think!) In today’s world we tend to achieve and over-achieve, never knowing when or what is good enough. I want to learn to recognise when I have given enough and can kick back, relax and smile, knowing it’s enough.

What do you do every day? I manage and execute on the PR, communications and copywriting requirements of a handful of tech customers while trying to keep the team of Anti-Clockwise out of trouble. I also edit a custom lifestyle travel magazine, manage a few non-tech accounts, try and raise two children while reminding myself constantly why animals eat their young, and on occasion I ride my horse.

How did you get into the tech space? When I was fresh out of my studies I decided to break out of the mould of consumer PR and dove headlong into journalism. IT journalism, at that. My options were vast. The first was to edit a poultry magazine, the second a timber magazine and the third the old MNet magazine. The offer to be a junior news hack at the then Computing SA somehow just sounded more attractive. When I took the job I had no idea what an OS was and I had to have my boyfriend at the time painstakingly explain what a UPS was before my first interview. The rest is history.

What was the best advice anyone ever gave you? Write like you speak, respect that your audience doesn’t have the time to look up big words, and never wear high heels when interviewing short men. Other pearls of wisdom were to place your trust with your people first, if fact finding shows them to have been in the wrong you can discipline them later, but it’s hard to regain trust when you at first believed another so easily. A good journalist will find, uncover and write a story from anything – no matter how mundane the event.

What advice would you give someone wanting to get into the tech sector? You will need to be armed with a thick skin and a fantastic sense of humour. It is a demanding industry so you need to have your wits about you and you will be required to pull late nights. Don’t expect the people (read experts) around you to know what they are doing, a lot make it up as they go along. Learn to speak geek and stay abreast of what is happening in the industry – so read (all the time). Oh and please, open a Twitter account and research what a hashtag is. Be prepared that someone half your age will know more than you. More importantly have fun and try and not take people too seriously – there are a lot of opinionated people in this industry who will try and break your spirit – remember they are also probably making it up as they go along. So don’t give up it will be worth it in the end.

What motivates you to get out of bed everyday? Coffee from my Nespresso machine which the tech industry paid for (jokes). That and trying to ensure my children have a little more of an edge on life than I did as a kid. I would lie if I said it was a spirited Sound Of Music leap into the office to hammer away at the next advertorial or brochure – but I do love what I do.

Who do you want to be when you grow up? I always wanted to be the editor of Custos (the old SanParks mag). Now I think it is to own a small stable yard and to drink wine / whisky while trying to ensure children and friends don’t fall off their horses and working on getting rid of the nervous twitch from having been in the IT industry too long (that’s what the whisky is for).

What do you do every day? Public Relations or, more descriptively, communications – online, offline and all the bits and pieces in between.

How did you get into the tech space? Fascination and curiousity. Many years ago, before the digital world was rightfully part of the communications sphere, I was playing with mobile channels, digital PR and meeting the incredible brains behind many of the apps and platforms that are commonplace today.

What was the best advice anyone ever gave you? Don’t be afraid to be experimental. There is no such thing as a mistake – there are just better and worse ways to achieve a goal – and you’ll only know which is which once you try it.

What advice would you given someone wanting to get into the tech sector? Don’t try to understand everything – try to understand bits of everything and find the people to follow that know a lot about the various topics that interest you. Then read what they write, speak to them, pick up the phone, tweet them, email them, send them a LinkedIn request and you’ll be surprised – most people want to share their knowledge. So don’t be afraid of asking questions – but make sure that you’ve done your research.

What motivates you to get out of bed everyday? The opportunity to use both my brain and creativity daily.

What do you do every day? I come up with awesome ways to integrate and improve tech in people’s companies/lives – from designing interactive marketing campaigns to improving/modifying client products. I organise tech talks and courses in Arduino, Raspberry Pi, electronics and code for people of all ages and backgrounds.

How did you get into the tech space? I studied composition and wanted to make the world a fun interactive audio space, so I started delving into different ways I could do this. I found my answer in electronics and programming combined with audio. 😀

What was the best advice anyone ever gave you? This applies to life and work – practice delayed judgement and surround yourself with people that improve who you are.

What advice would you give someone wanting to get into the tech sector? Collaborate, share and go for it! The KAT-O motto – “embrace technology, it allows us to see that our only limitation is our imagination”.

What motivates you to get out of bed everyday? Wow, loads of things! I am lucky to be in a field that is developing and changing so rapidly – so waking up to discover what new discoveries/gadgets have been happening overnight in the tech world while I was asleep – that’s enough to get me to up.

Who do you want to be when you grow up? Easy – the Michel Gondry of the tech world!