(VentureBeat) AR and VR technologies will enable park designers to explore the idea of bringing consumer game experiences from home into immersive shared attractions found at theme parks. Gamers care about the identities they create in games, and bringing those into a trip to the amusement park would be a win for both industries.
Theme park designers are also setting their sights on the less mature augmented reality (AR) market to better showcase their strengths and create more enthralling experiences. Theme parks have the advantage of driving entertainment-based innovation in AR because they own enormous, controlled environments that can push the technology — and the stories that they can tell — to its limits.