The big news today on the Android front was the official unveil of Samsung's flagship Galaxy S III smartphone. At first glance the 4.8" Super AMOLED device seems just a case of "a little bit bigger, a little bit better", an incremental refinement of a hugely popular line of phones that have indeed spawned a "galaxy" of similar devices. But things get interesting when you get to the part about Samsung's "natural interaction" feature, a technology which utilizes the front facing camera to adjust the screen brightness according to calculations based on the eyes!

The "SmartStay" eye-monitoring system tracks the user's eye moment while reading or browsing online, likely tracking retina size and even lid position (close your eyes, the screen goes dark) to determine optimal screen brightness. Good for the eyes and also for battery life. Samsung's "designed for humans" slogan is further reflected by the incorporation of a Siri-clone voice recognizing feature called S Voice. We'll have to see if the technology improves on the hit and miss capabilities of Apple's virtual assistant, but Samsung says the technology will support 8 languages at launch, recognizing one word commands like "snooze" and "direct call". And then there's finally the tech equivalent of the bro chest bump, S Beam. Bump two Galaxy S III's together and you can automatically transfer files wirelessly (via NFC).

An additional bonus announced today: all Galaxy S III owners who register will get 50GB of Dropbox storage for two years, a nice perk for cloud lovers.

Only time will tell if the "nature inspired" design will woo any switchers from the iOS crowds (don't point fingers at me, I use both Android and a Windows Phone), but it's likely Samsung has another big hit on their hands thanks to all the features, refinements and updated specs.

We hope to get our hands on a review unit , but for now, you can review the specs sheet below and hope your carrier is one to carry Samsung's flagship model (preferably in its LTE iteration) or review all the hype over at The Next Galaxy> site.