After her recent studies in communications
and economics at Stanford University, Cheng
joined Seriosity to develop enterprise software
based on principles of interactive game
design. Seriosity is being developed and
incubated within Alloy Ventures.

In addition to product design, Cheng's
accomplishments include leading a 200-plus-member
guild in the online game World of Warcraft,
building applications within and for virtual
worlds and contributing to Wired
magazine. Games and new technologies are
Cheng's passion. When she isn't writing,
designing or powergaming, she also works
as a project director for the Accelerating
Studies Foundation, helping to plan the
Metaverse Roadmap Summit to explore the
possibilities of digital convergence for
the future. Her past experience includes
working at Electronic Arts and MTV Networks.