Did you know your product label design has the power to supercharge your sales?

Your product label can do more than simply tell what's inside. It's your last chance to market to your audience before they decide to buy. When used correctly, the right design can help ensure your product ends up in more shopping carts.

Designing the best label isn't so easy. Things like color, font, copy, and other elements can impact the overall impression. What works for one brand doesn't always bode well for another.

Discover your best chance for product label success with these four pro design tips:

One of the biggest factors influencing those impulse purchases? Product packaging and labels, which is responsible for generating about 33 percent of sales.

However, if you're selling beer and wine online, you might be a bit confused about how you can make those labels work in the digital era. You're likely also wondering if those labels even matter at all.

In this post, we'll tell you why, even when your liquor shop is online-only, beer and wine labels are still incredibly important.

They're a Part of Your Branding

Especially if you brew your own beer or sell wine from your own company on your website, you need to think of your beer and wine labels as a form of marketing that helps you to build brand recognition.

Has it been a while since your food brand refreshed its product labels? If so, now is a great time to make a change and give items a vibrant new look. After all, National Canned Food Month - celebrated in February - is right around the corner. There are plenty of elements that go into compelling canned food labels, and when your brand works with a helpful partner such as Lightning Labels, you can implement these changes in time for National Canned Food Month.

What Makes a Canned Product Label Work?

While every can demands a label treatment to match its contents, there are a few selections that look great on numerous product varieties

The exciting new market of legal cannabis has opened up possibilities for companies in multiple states, with others soon to come. As a previously illegal enterprise, selling cannabis products for medical or recreational use has a uniquely strict and evolving regulatory picture. If your company can comply with the rules and reach an audience with its products, however, opportunity abounds.

The Evolving Medical Space

While legal recreational use is a cutting-edge frontier for cannabis, medical dispensaries have a longer history, going back more than a decade. Throughout that time, Lightning Labels has been there, providing medical marijuana labels that keep companies compliant with the rules and help them clearly identify their produc

Customers have near-unlimited options when it comes to packaged goods today. Whether your company is responsible for the food on shoppers' tables or the health and beauty products in their bathroom cabinets, you need to ensure those items are as appealing as possible, to keep buyers coming back.

One of the major ways to improve the experience of using your products is to package them in convenient and useful containers, such as squeeze bottles. From condiments to shampoo to creams of all kinds, a multitude of common items are suited to the squeezable format. But what about the labels? Unless you remember to invest in squeezable labels, your flexible bottles may lose their branding when used by customers.

If you walk into a store and see a soda bottle with a red and white label on it, you immediately know it's a Coke. That's because Coca-Cola has worked to use their label to build one of the most recognizable brands in the world.

But effective labeling isn't just about making your product recognizable. It's also about persuading a customer to make a purchase. New research shows that engaging labels have a significant impact on whether a customer chooses a particular product.

Ready to persuade your customers? Here's how to use custom labels to do it.

Make Your Product Stand Out

The average American consumer has an attention span of about 8 to 12 seconds.

What's better than a bottle of festive wine as a holiday gift? How about a wine bottle with a customized label, addressed just to you? If you or your company is giving wine as present, rather than receiving it, you can create a great impression through custom wine bottle labels. The extreme personalization required to create custom wine bottles is easily achievable through variable data printing. No two bottles will be exactly alike, and they'll all send a merry message this holiday season.

Impressive Presents

Coming up on the end of the year, you may be thinking about getting a bulk present for a lot of people.