H.E.R.E - Identity Design

Previously The Ware Group, this educational service provider from Hawaiʻi needed a fresh identity that fitted their mission: Help students and teachers to achieve their learning goals and create an educational network that provides support for all subjects.

Photo: ‘Aha Pūhala O Puna

Lauhala literally means leaves from the hala tree, and refers to the ancient tradition of weaving them creating square patterns. I used the weaving as a metaphor of unity to create a symbol that represents that unity and preserves the Hawaiian aesthetics.The full project identity uses the lauhala patterns to reinforce the unity concept.