McDonald's CEO Don Thompson lost nine kilograms but still ate there every day

McDonald's CEO Don Thompson says he lost nine kilos by working out and being more active, without giving up his daily McDonald's fix. Source: Supplied

THEY might start calling it the McDiet.

McDonald's CEO Don Thompson revealed at an analyst conference this week that he shed about nine kilograms in the past year by getting his "butt up" and "working out again." But he said he hasn't changed his habit of eating at McDonald's "every, single day."

Mr Thompson, who has been on the job for less than a year, was responding to a question about how the company is adapting amid growing concerns about obesity.

Mr Thompson said that he lost the weight by getting active again. He noted that Europeans walk a lot and that it's rare to see Europeans that are "very, very heavy."

"And so I think that balance is really important to people," he said.

The remarks come as fast-food chains and packaged food companies face criticism about making products that fuel obesity rates. Coca-Cola, for example, recently started a campaign seeking to highlight its healthier, low-calorie drinks as well as the importance of physical activity in a balanced lifestyle.

For its part, McDonald's in recent years has boosted its marketing to highlight healthier menu options, including salads, chicken wraps and egg white breakfast sandwiches.

McDonald's CEO Don Thompson says he's lost around nine kilograms in the past year by getting his "butt up", even though he still eats at McDonald's every single day.

At the Sanford Bernstein conference on Wednesday, Mr Thompson noted that customers have many options at the fast-food chain. For example, he said someone might get a Big Mac one day and a grilled chicken salad with balsamic vinaigrette another day.

Earlier in the talk, however, Mr Thompson also said that salads make up just 2 per cent to 3 per cent of sales. He said there were other ways the company could incorporate fruits and vegetables into its menu, pointing to the chicken wraps it recently introduced.

But going forward, he said: "I don't see salads being a major growth driver."

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