Media

Public relations are important, it’s why we spend so much time and money contributing to positive PR, and why we cringe at the idea of negative PR. The truth is that a lot of skill and planning goes into a successful public relations campaign, and a big part of this...

There are a few tried and true tips when it comes to writing a press release that you should know. These tips can give your release a better chance of success in getting picked up by the press and announced to the world! Journalists receive hundreds of press...

Your online media kit is the most valuable marketing tool on your web site. Over time the kit evolves into a full media centre and can be updated easily. The Media kit works like this: When you write a press release you link your media kit to the bottom of the page...