>> Monday, April 5, 2010

I started working on some logo designs for linenlaid&felt this weekend, and I've come up with two different variations that I think are working pretty well so far. I recently updated the banner for my Etsy shop so it includes the square version, and it's also the new profile picture for my facebook fan page. The rectangular logo is now incorporated into the header for this blog.

What do you think about the logo designs so far? Do you like how there are two different versions that can be used in different instances, or is that confusing? Any general thoughts about the type, colors, etc? I'd love to get some feedback before I design and print business cards for myself.

3
comments:

I LOVE the soft colors, first of all. And I don't think it's confusing to have the two different layouts, but is it maybe confusing to have "linen" italicized in one layout and not italicized in the other?

Likewise, about "laid" in small caps in one and lowercase letters in the other?

You may have already considered all of this, but it was the first thing that stuck out to me.

Yes, Chase and I were talking about that over the weekend. I think that's probably something that I should keep working on. Having "laid" in lowercase wouldn't work in the square design because of the ascenders, and I wasn't sure I liked the italic "linen" in the square design either. Maybe I sure keep the square design alone, and work on the rectangular one. Hmmm... I'll keep trying and get back to you. Thanks so much for the feedback!

The colors are spot-on!I really like the type treatment in the square one. I don't necessarily have a problem with different treatments for vertical vs. horizontal formats, but I do think that the reason the square version is more successful is that the differences in type treatment contrast really well. Maybe it's that the italics in the horizontal logo are too similar in weight to the regular font weight?

Katie Gonzalez

I'm a cardigan-wearing bookbinder living and working in Nashville, Tennessee with my husband and my dog. I studied the art of bookmaking in Cortona, Italy during the summer of 2006. My work channels traditional techniques into bright, contemporary books that emphasize textures, colors, and patterns. Archival materials make these books — whether journals, photo albums, guest books, or sculptural expressions — into long-lasting works of art. I want to share my works in progress and the photography, sewing, printmaking, and other arts that inspire me.