Increasing check averages means more profits for your restaurant and bigger tips for your staff. It really is that simple. Here are a few marketing and sales strategies to get you started. Offer meal deals. Everyone is looking for a bargain, and the concept of a combo...

When you think “marketing,” you probably think about ways to bring new guests in the door. Diversifying your customer base does matter, but don’t forget about the guests you already have in your restaurant. Industry facts suggest that you may get more for your...

As soon as the temperature gets above 60, you’ll have customers lined up to enjoy eating and drinking in the fresh air. Foot traffic will also increase, with potential customers walking by your restaurant while they enjoy the warm weather. The change in seasons is the...

What happens when you get people talking about your restaurant? Free advertising. The best promotional tool has always been word-of-mouth — so what can your company do to stimulate some conversations? Getting involved in your community is a great way to set your...

Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...

Why take the chance your restaurant marketing plan will fail? By creating a plan that integrates all your marketing efforts and sets your entire operation toward a common goal, you won’t be taking any chances. You’ll give your operation a set track to run on by...