I am quoted in it, but the reporter misheard one key detail: I said “millions” not “billions” in the quote below…

John Battelle, who maintains a Web log about search technology (Searchblog, at battellemedia.com), said innovations like “Block View” showed how dynamically the search companies were taking advantage of new technologies – and new economies.

“In 1997 you would have had to spend tens of billions, and it wouldn’t have made any sense,” Mr. Battelle said. “Now, you can strap a camera and G.P.S. on a computer and drive down the street taking pictures. It’s a neat idea, and it didn’t cost the farm to try. Now imagine that across the whole Web – that’s what’s happening.”

Even back in the late 90s, it would have been tough to spend billions on a feature like Block View! Also, the quote is … condensed. My point is simply this: Innovations like Block View are now sprouting up everywhere, throughout the web, not just in search. Why? Because they can, the ecosystem now supports it. That’s the Web 2.0 meme in action…