People: Nov. 29, 1982

In his final years in the major leagues, Ball Four Author Jim Bouton,
43, was always looking for a gimmick to extend his pitching career, and
as an ex-ballplayer, he has not changed much. His idea for Big League
Chew, a bestselling chewing plug-like pouch of shredded gum for
sand-lot Harvey Kuenns, made Bouton rich. And he has now moved on to
the diamond status symbol that really separates the men from the boys:
baseball cards. (The men are on them, and the boys collect them.)
Bouton has come up with a proletarian variation...