Category : Digital Marketing

Can you believe it? Another music festival season has come and gone. While this makes me incredibly sad, it also gets me really excited for next year! But before getting started on all the plans for next year, it’s important to properly wrap up your music festival’s digital marketing for this year’s festival. Without this, you risk missing some digital marketing opportunities, as well as encountering some major SEO issues.

Distributing your music, especially as an independent artist, can be incredibly overwhelming and extraordinarily confusing. Where do you start? What types of digital distribution are there? How do I decide where to distribute my music? How do you get your music on Spotify and other streaming services?
There are so many different avenues to help distribute your music. From downloading services like iTunes and Google Play, to streaming services like Spotify.

There are a lot of professionals within the industry who will tell you that SEO (Search Engine Optimization) is not an important digital marketing tactic for artists. On the surface, I can totally understand this sentiment. However, how do you attract new fans, if they can’t find you?

Some of the best music festivals in North America have been around for decades. These festivals have been such powerhouses in the music industry that it may seem impossible for them to lose audience. However, the reality is that many of these established music festivals have left space for competition to come in and take over.

Videos are one of the best ways to get your music heard by both new fans and current fans. Whether it’s an official music video, a lyric video, concert video, or cover song video, it’s critical for you to be on YouTube and creating content. YouTube is such a powerful tool for any SEO strategy. Since Google owns it, videos can also rank in Google search results; therefore, just like your website, there are many tactics to get your video more views.

For the vast majority of artists, the days of getting discovered by a record executive in a smokey bar are gone, and it’s not because most bars are smoke-free nowadays. Record companies, much like fans, are turning to the Internet to discover new talent. They are all competing to find that next big sound, and getting to them first. In fact, there are entire jobs within record labels that are dedicated to looking all over the Internet to find new artists to add to their rosters. Because of this, it is critical to promote your music online.

Nowadays promoting your music takes far more effort than just playing in bars and sending out your demo. You need to be active online and have a strong digital presence, all while still playing the bars and sending your music demo around. Lucky for you, many artists (even some of the A-listers) don’t have the best online presence, so even the slightest search engine optimization can have a tidal wave of effect in promoting your music and brand.