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Channel 4 is to screen an entire advert break in French with subtitles for those who do not speak the language.

The station has booked in the adverts to mark the launch of a new French zombie drama series, The Returned, which begins on June 9. It features an Alpine village in which the long dead inhabitants return as apparently normal people.

The break will begin with a French voiceover and Channel 4 expects most of the commercials to be for French brands, such as L’Oréal, Renault and Boursin cheese. All the adverts will have been shown previously in France