Similarly, It has celebrated the growth of several other partners. Avaap, a US headquartered Infor channel partner, has extended its relationship to include Infor M3. Anthesis, an Infor M3 services partner and will now sell and implement Infor M3, initially in the pet feed and food processing industries. Dubai based SNS is increasing its footprint to Western Europe with offices in Dublin and France.

Enterprise Times: What does this mean

After receiving another boost of funding from Koch, prior to a potential IPO, Infor is aiming to increase its channel partners. It is looking for partners in Western Europe at least to sell and implement several of its solutions including:

That isn’t easy and it may need to evolve its model to attract more of them. It wants to add more of them. Annette Cunningham, Senior Director, Channels, Infor stated: “These new agreements are the start of a concerted drive to expand our channel partner ecosystem, as part of our plan to double licence revenues within the region over the next three years.”

However, attracting new partners is not simple. Cloud Business Solutions has already worked with Infor for at least a couple of years especially if they worked on the Vantage Power implementation. It needs to work out a way of supporting startups or wooing some partners out of another vendors ecosystem.

What it hasn’t seemed to have done yet, is convert some of the Infor Birst Channel partners to full Infor partners, that might be an area, if it supports training especially, that it might have some success.

Steve Brooks has worked in IT for nearly 30 years, working through different roles to CIO in a number of vertical markets including Finance, Manufacturing and Real Estate. A qualified Project Manager. He spent 17 years at Savills plc, a FTSE 250 real estate company, rising to CIO before leaving in 2012.
Steve is Director of Consultancy at Synonym Ltd and while studying at Henley Business School for his MBA was deputy editor at www.business-cloud.com, a Dods Group publication. He joined CIC as an associate consultant in 2013.
He is a member of BCS and an associate member of the Institute of Directors.

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