Influence of Tobacco Marketing and Exposure to Smokers on Adolescent Susceptibility
to Smoking," Journal of the National Cancer Institute, October, 1995
( A published study found that teens are more likely to be influenced to
smoke by cigarette advertising than they are by peer pressure.

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Superman II: Lois Lane lights up. In
fifty years of comic book appearnces, Lois Lane never
smoked. For a reported payment of $42,000, the company purchases
22 exposures of the Marlboro logo in the movie featuring the children's
comic book hero, and Lois Lane, strong role model for teenage girls, gets
a Marlboro pack on her desk and begins chain smoking Marlboro Lights. At
one point in the film, a character is tossed into a van with a large
Marlboro sign on its side, and in the climactic scene the superhero battles
amid a maze of Marlboro billboards before zooming off in triumph,
leaving in his wake a solitary taxi with a Marloro sign on top. The New
York State Journal of Medicine published an article titled "Superman
and the Marlboro Woman: The Lungs of Lois Lane." Thoughout the 80s,
"Superman II" is frequently re-run on TV in prime time