Watch Time: Using YouTube for English Teaching and Market Penetration

We watch over a billion hours of YouTube every single day, and many of these hours are spent by people studying English. Most of the ELT content on YouTube, however, is unprincipled, unstructured and of poor production quality. After three years of research and development, E2Language has created a winning formula for the development of effective ELT YouTube content. Every day candidates from all over the world watch over 7,000 hours of our IELTS, PTE-A, OET and TOEFL video lessons and to date our channels have close to 30 million views. Not only are we freely educating hundreds of thousands of test-candidates, but we are also leveraging YouTube as a powerful marketing tool to increase traffic to our website.