This toothpaste was given to me as a gift from a friend who billed it as "Oprah's favorite toothpaste" - i knew I was in for a treat. You know she wouldn't waste her time with some crappy toothpaste. Well the first time I used it, I fell in love. It has a subtle, downright weird, lavender taste that just...works. It felt like my mouth was on a Caribbean vacation. When I found out the pri...read morece tag, my dreams were shattered. Oprah can afford to use this toothpaste on her dogs, but I guess I'll have to wait until next Christmas to experience this stuff again.— 6 years, 11 months ago