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21st Century Leaders and The Global Party

The Global Party – a marketing & fundraising opportunity for charities

In March 2011, 21st Century Leaders was asked by David Johnstone and Lord Stanley Fink, Founders of The Global Party, to assist by recommending four charities to be officially chosen to benefit from the global exposure and funds raised through their Global Party initiative.

As a result of 21st Century Leaders’ recommendations, this fantastic opportunity was given to Tusk, Virgin Unite, Nelson Mandela Children’s Fund & Nordoff Robbins, who joined IAA - The Duke of Edinburgh's Award(International Award Association), IIE (Institute Of International Education), Blue Marine Foundation, Sentebale, Raisa Gorbachev Foundation, Pratham, ARK (Absolute Return for Kids), and ourselves, as one of the fifteen official charitable beneficiaries of The Global Party.

In addition, 21st Century Leaders also wrote to over 100 other charities, offering them the opportunity to apply for two Global Party tickets, to auction at their own events to raise funds for their own organisations. The following charities have confirmed that they will be applying for this gift.

In February the International Red Cross, the first charity to apply for tickets, successfully auctioned their two tickets for £23,000.

The launch of 21st Century Leaders Foundation to the GCC - Thursday 15th September 2011

In July 2011, Charlotte di Vita MBE & 21st Century Leaders took the concept of The Global Party, to Doha and devised a plan to add Qatar, to the 80+ countries participating in The Global Party. Within record time a spectacular event, co-hosted by the Royal Avenue -The Pearl, Doha was added to a world class schedule of events.

"The Pearl-Qatar, a Riviera-styled man-made island developed in an exclusive environment in Doha, is the Middle East's most glamorous address. As such, The Royal Avenue on The Pearl-Qatar, with our three event rooms, is the perfect venue for this high-class event. You can expect the unexpected and enjoy the carnival-like atmosphere that will be recreated. The Global Party in Qatar will redefine elegance and showcase the very best that Qatar has to offer." - Event Manager

Each and every guest invited to The Global Party by 21st Century Leaders received the coveted, limited edition, silver Key-2 Luxury key ring. By providing key holders with personal contacts at acclaimed hotels, restaurants and clubs to purveyors of the finest goods, services, entertainment and travel, the Key-2 Luxury silver key ring www.key2luxury.com opens doors to a world of exclusive VIP privileges for life. It is the signature lifestyle accessory that can only be acquired by companies for their most valued VIPs.

Goody bags for a good cause The Foundation was also very pleased to be asked to provide celebrity designed products from our “merchandising with meaning” campaign for the Doha party goody bag. The Whatever It Takes campaign continues to offer conscience consumers the most up to date products and accessories. A selection of products from the collection, featuring ‘symbols of hope for the 21st Century’ drawn by leaders in the worlds of fashion, film, television, music and sport, were presented to guests to promote the campaign’s launch in the GCC. Celebrity products included designs created by George Clooney, Nicole Kidman, Donna Karan, Dame Vivienne Westwood and many more.

“We are very excited about our partnership with Global Party, an emerging luxury global brand and are very pleased to be included as one of the official 15 deserving charities that this event will be supporting. For us it represents a fantastic opportunity to promote our campaign to new markets and celebrate our team’s successes and to thank our loyal supporters.” - Founder, Charlotte di Vita MBE

21st Century Leaders, Whatever It Takes and Trade plus Aid, are charitable trademarks and brand names of British registered charity no: 1061376. Each of the brand names are distinct campaigns covering different humanitarian and environmental causes, each use different innovative solutions to tackle sustainable international development issues through social enterprise.

21st Century Leaders is registered as the first international charitable not for profit at Masdar, the UAE's first ever zero waste carbon neutral city since April 2010. Have you experienced any problems with the site?Please report any difficulties to enquiries@21centuryleaders.org.

Copyright (C) 2017 21st Century Leaders and Trade plus Aid. All Rights Reserved. Use of all celebrity artworks on this website is prohibited without a written licence from 21st Century Leaders Ltd. Licensing enquiries should be emailed toenquiries@21centuryleaders.org.