]]>Are products circling to the bottom?https://octopusintelligence.com/are-products-circling-to-the-bottom
Wed, 13 Feb 2019 08:57:00 +0000http://octopusintelligence.com/?p=1716Are products circling to the bottom? Have you noticed that a company comes out with a great new product or a musician has a smash hit album, and their customers...

]]>Change is riskyhttps://octopusintelligence.com/change-is-risky
Thu, 07 Feb 2019 16:05:13 +0000http://octopusintelligence.com/?p=1698Great ideas take time to establish themselves. According to Seth Godin in this excellent new book, ‘This is Marketing’, it is because the best ideas require significant change. They fly...

]]>Cyber security mega-breaches on the horizon?https://octopusintelligence.com/cyber-security-mega-breaches-on-the-horizon
Thu, 17 Jan 2019 18:00:23 +0000http://79.170.40.247/octopusintelligence.com/?p=1623Security breaches typically with vast cost to a company. Even a mid-size organisation can rack up multiple millions to rectify damage from just one breach. Data breaches are even more...

]]>Is the excellent Caffè Nero roasting their competition?https://octopusintelligence.com/brand-intelligence-caffe-nero
Thu, 25 Oct 2018 14:50:51 +0000http://79.170.40.247/octopusintelligence.com/?p=1100The post Is the excellent Caffè Nero roasting their competition? appeared first on Octopus Intelligence.
]]>Best decisions made with your animal instinctshttps://octopusintelligence.com/decisions-gut-feeling
Wed, 10 Oct 2018 13:04:33 +0000http://79.170.40.247/octopusintelligence.com/?p=1302Blink In his book, Blink, Malcolm Gladwell explores how we process our intuition and instinct and suggests how we make split-second decisions and judgments. Both good and bad ones. Gut...