PSAs

Commercial Sexual Exploitation

Every day untold numbers of children around the world are sexually exploited for commercial gain. Children are coerced into prostitution, used in child pornography and trafficked for sexual purposes. Many become victims of child sex tourism.

These five hard-hitting 30-60 second television public service announcements (psa's) are part of the worldwide campaign to halt the commercial sexual exploitation of children and to expose it as a crime.

The psa's were produced by UNICEF and Saatchi & Saatchi for ECPAT International, which stands for "End Child Prostitution, Pornography and Trafficking of Children for Sexual Purposes." The spots were shown at the 2nd World Congress against Commercial Sexual Exploitation of Children in Yokohama, Japan from 17-20 December 2001.

Broadcasters can play a crucial role in drawing attention to the problem of commercial sexual exploitation by airing these public service announcements before, during and after the 2nd World Congress. Thank you!