Analytics

B2B video marketing can do amazing things for your business. 78% of buyers need to find information for their business challenge. These B2B marketers are already informed, it’s just that they don’t know what options await them. 84% of these B2B marketers prefer word of mouth, but the vast majority will turn to web search for expedite their search. …

The day has come. You are your company’s best marketer, but you need to justify having a video marketing strategy to the executive influencers in your organization. Videos increase a consumer’s understanding of your product/service by 74%. That same consumer is exposed to 32 videos per month. If that number doesn’t impress your corporate influencers, …

What impact does video have on digital marketing? Well, conversions increase by 49% and visitors stay two minutes longer. But, what does this mean for your business? How can having a 53% increase in appearing on the first page of Google search results help you? The answer is quite simple. Exposure. Exposure is how online video influences all digital …

Building a brand in today’s market takes a lot of talent and tools. Video marketing has eased the path for many successful brands. 100 million internet users watch online video daily. By 2017, online video content will make up 70% of all internet traffic. Senior executives as well as most online consumers are showing a preference for short explanatory …

B2B Video Marketing effectiveness is increasing across the board. Videos on business landing pages increase conversions up to 80%. Everyone is using video and the market penetration has begun! But, how does your business find the right buyer? A fair share of modern businesses are after tech buyers. Whether it’s servers, security suites or software …