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using <object> tag for pdf display

I have the below code, which seems to work fine in Firefox, Chrome and Safari, but not IE. Could someone point me in the right direction to get this working in IE? I've searched the web, and found pages that use the same code, and it works fine in IE, but my page will not.

HTML Code:

<div id="pdf"><object data="http://carcontent.site.com/save-a-lot/circular/2010-09-29.pdf#toolbar=1&amp;navpanes=0&amp;scrollbar=1&amp;page=1&amp;view=FitH" type="application/pdf" width="100&#37;" height="100%"><p>It appears you don't have a PDF plugin for this browser. You can <a href="http://carcontent.site.com/save-a-lot/circular/2010-09-29.pdf">click here to download the PDF file.</a></p></object></div>