2018 global mobile consumer survey: US edition [REPORT]

December 01, 2018

Once again, smartphones are at the center of the connected universe. Our survey revealed that consumer habits—from smartphone and smartwatch adoption and increased use of digital voice assistants to demand for data and anticipation for 5G—continue to dictate telecommunications trends.

The 2018 global mobile consumer survey marks the eighth-consecutive year that Deloitte has assessed and analyzed consumer attitudes about mobile technology. It confirms the central role smartphones continue to play in the connected ecosystem, while other devices face an inflection point.

According to the survey results, consumers’ data privacy concerns continue to grow along with their data needs as unlimited data plan subscriptions increase. On the Internet of Things (IoT) front, perceived value of connected home and car capabilities are growing but willingness to pay has not caught up. With 5G services scheduled to begin mass deployments in 2019, anticipation is building among consumers.