IWOM WATCH MAY: IPAD Buzz in China

The “group purchase” phenomenon is not new to the public, but “group purchase” sites in China have recently set off a new high tide. The basic concept of “group purchase” is that consumers can organize a group online to get “wholesale” prices from retailers or distributors. In this issue, we look at the large amount of “tuan gou” websites which have emerged in China, inspired by the success of groupon.com – a reputable Western “group purchase” site.

In addition, we take a look at the 2010 Beijing International Automobile Exhibition. We look into the amazing buzz around iPad. And we notice Nokia’s two viral videos featuring a music phone. Finally, we watch the US Pavilion making use of its own social networks to attract more visitors.