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Communications

There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is... Read more

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

We buy a lot of books. Many of them don't get read. Sadly. I'm just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at... Read more

Are you surprised by some of the presentations that you have been forced to sit through lately? It's a topic that is near and dear to my heart. More importantly, I truly believe that one's professional success will be in... Read more

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

We talk a lot about storytelling and brands, don't we? Let's reverse that thought: how many brands are actually great storytellers? Dig a little deeper how many marketers do you know that are great storytellers? I see a lot of... Read more

How good is Hollywood at showing us the Internet on screen? Not The Matrix, but reality. Whether it's text messages or the Internet, have you ever wondered why text messaging and web browsing is so poorly done in movies and... Read more

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

My first time attending the TED conference was a bit of a disaster. In fact, it's a miracle that I ever went back. I was not prepared for the experience and I didn't really know anybody who was attending. That... Read more

I tried to take electric bass lessons. It didn't last long. I know so many people who attempt to start playing an instrument once they have an established career, kids, some sense of security, and it never takes. You don't... Read more

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

Netflix has done what Blockbuster could not do. But it's about much more than a streaming technology. TV has become a fascinating new platform. Yup, it's not the same old TV most new media pundits tend to trash in presentations.... Read more

Don't know someone's email address? No need to fret, Google is here. Confused? Don't be. Let's go back in time to a blog post titled, Is Google+ About To Make Facebook Frown?, from January 2012: "Google has the power (and... Read more

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more