Wok&Burger Fast-food restaurants chain set a seemingly simple task for us: to develop a trademark style and ideal interior for a fast-food restaurant to be built in a trade center’s food-court. However, having studied the project, we decided to turn our attention to other things to start with: we completed full audit of the project whose previous launch had had no success, and formed a new concept to be supported with the trade mark style. According to the new concept, Wok&Burger is a fusion of popular fast-food cousins of different countries gathered in a single menu. That is why the central decorative element of the restaurant interior was a giant world map made with shining yellow circles — burgers — on a black glossy wall. The bright and attractive corporate style simultaneously work sat different levels — the combination of black, yellow and white invites the visitors passing by, and the repetitive geometrical figures — small and large circles, waves, proportional zigzags — hypnotize the minds. We have created a long-term corporate style and an elaborated brandbook, which is extremely essential for the chain planning to enhance their activities via expansion of franchise.