SEO Toronto

SEO Toronto

SEO Toronto services. So you want to rank your website on the first page of Google? Ok, here’s what you need to know before hiring an “SEO Expert”.

For far too long the SEO industry has been tainted by people promising their clients first page results for cheap and they just don’t deliver. The truth is, those days are over where you could use automated software or make spammy links to your website and watch it sky rocket to the top of search results. Search engines are getting smarter (especially Google). Here is what you need to ask before hiring an “SEO Expert”.

What websites do you currently rank on the first page for?

How long have you been in business?

Do you have any ‘real’ client testimonials

What is your SEO process for on site and off site optimization?

Do you offer any guarantees?

Have you ever ranked really competitive keywords on the first page?

Will you provide ongoing detailed reports?

SEO Toronto Consultant

In order to run a successful SEO campaign, you need someone knowledgeable to do the following:

Keyword Research

You need to get an idea of what keywords people are searching for on Google and how competitive those keywords are. It’s also a good idea to see how many times those keywords are being searched, you wouldn’t want to spend all this time and energy trying to rank for a keywords that barely gets any traffic.

On-Site Optimization

Your website needs to be structured correctly so it’s easy for search engines to read your website. Those days are gone where you could keyword stuff your pages and the content doesn’t even make sense. You need to have the right keywords in the right places (descriptions, title tags, images etc.) but you don’t want to overdo it.

Off-Site Optimization

Off-site optimization is the process getting backlinks to your website. Again you need high quality links and it’s no longer a numbers game. In the past you could get any type of backlink (spammy or not) and your website would rise high on Google. This is no longer the case, you need high quality backlinks from reputable websites. You also need to keep tabs on spammy links pointing to your site because it could potentially harm your campaign.

Local SEO

For businesses that are only offering services locally, local SEO is very important. For local keywords, Google shows the top 3 results in the map portion. In order to rank for these local search results you need a Google My Business profile. You also need to add your business to all local directories, these are called ‘citations’. Check out the screenshot below from one of my clients. The keyword is super competitive (Divorce Lawyer Toronto) and we are ranking number 1.

Content Marketing

You need to have well written, quality content on your website. Google loves high quality content and wants to show relevant websites on the first page, if your content is lacking, it will be very difficult to rank high on search engines. Having good quality content will also increase the likelihood of someone sharing your article or website on social media, which is also a ranking factor for SEO.

SEO Reporting

A lot of smaller agencies or consultants don’t take the time to offer detailed reporting for your SEO campaign. I personally use Moz.com which is the industry standard for SEO tools and reporting. With Moz, I offer my clients detailed monthly (or weekly) reports and ranking status.

SEO Audit

Detailed SEO audits are really important because it gives you practical advice on what’s wrong with your website’s SEO. Take a look at our SEO audit tool and get a free analysis of your websites SEO. You can also contact me directly for more info.