It all started with an idea of providing the best of Indian Ethnic Fashion globally. One of our founding partners, Apeksha, who is based out of Surat, a textile hub of India is famous among friends and family for her knowledge in Dress material, Texture, Color Combination and fashion Trends. People travelling to the city have been taking her help in buying different Ethnic Sarees, Lehanga and Dress Material for their various needs. The need changes with the occasion, sometime for formal wear, Marriages or other such occasions. Then the BIG IDEA of provide best of ethnic wear right at their door step was conceptualized. Fashion savvy Apeksha has been a master mind for not only the BIG Idea but also for conceptualization and execution of this BIG Idea.