You'll often see feminists on the Internet pointing out how just about everyone seems to be in favor of "gender equality" and yet hardly anyone of either gender self-identifies as feminist anymore, even though gender equality is what feminism claims to be all about.

This article explains that disconnect. "Equality" is an applause light. It's something we can all agree is great in the abstract, but as soon as someone starts talking specifics, the applause thins and we all go back to being polarized again because everyone's idea of what equality, especially social and economic equality, actually entails is different.