Value

Come to view our gigantic selection of diamond jewellery, we have up to five times the selection of average jewellery stores. We believe the foundation of our growth is providing customers with true value and exceptional service. Through building honest and open relationships with our guests, in turn we hope they will in-trust us to handle their jewellery needs. By offering the absolute best value and quality for diamond jewellery, we hope to win the business of our guests. We invite all our guests to compare prices with all major jewellery retailers, you will find our prices to be 20-30% less everyday.

We are able to do this because we are an independently owned and operated business, with one location in BC. Our overhead costs are considerably less compared to the larger chain jewellery retailers and brands. We keep our advertising costs low, we believe the best advertising is word of mouth. Whether product or service, recommendations made by friends, family, co-workers, or neighbours you know and trust really do go a long way.

Experience

Designers and goldsmiths by trade. We do not have to outsource the work, most retailers that offer jewellery repairs ship their repairs off site, charge higher premiums, and collect the spread. Our repair service is extremely efficient. We do all the work in-house on premises, the return time on a repair is generally only 1 day. If the repair is simple we can easily have it complete same day or while you wait. Because we do the all repair service in-house this also reduces our overhead, and the end results we can afford to sell our products at better values.

We work hard to keep our selection of diamond jewellery current and up-to-date with the latest fashions and the most popular designs. We attend all the major international jewellery trade shows to find what is trending. We are fully aware of the price and qualities available on the market. We actually hand select each item that goes into our inventory, further more we have negotiated with our vendors the best possible price, through purchasing in high volume we acquire additional discounts, and pass these savings onto our customers. We can guarantee the best price for quality on diamond jewellery.

Integrity

When purchasing jewellery it's not only about the price -Cheap jewellery is not good, and good jewellery is not cheap, there is a lot of truth in this. However, it is known in the jewellery industry many business will mark-up or over inflate the price, and then offer large discounts to make the customers feel like they are getting a great deal. From the beginning in this industry we feel this is not the approach we would like to use in selling our products, we believe this is not a valuable approach to building the trust of our clients, we want to build long lasting and repeat business relationships, this is the true foundation of growth.

We feel it is very important for the consumer to be educated when making a purchasing decision, once the individual is fully aware of what they are purchasing it will give more confidence in deciding who will bring the most value to them and for there own reasons.for what to them and who they choose to give their business to. It is also important to compare the different offerings and not listen to paid advertising claiming to be the best.

We feel its important for the consumer to be educated when making a purchasing decision. We are more than happy to assist in learning about diamonds and fine