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AD AGE'S WORLD WIRE

Published on February 23, 1998.

Bozell buys direct marketing shop

[london] Bozell Worldwide has acquired a majority stake in Marketing Drive, one of the 15 largest marketing services agencies in the U.K. It handles clients such as Chrysler Corp., Financial Times, Guinness and Hasbro U.K. Mark Timbrell and Clive Mishon, chairman and CEO respectively, will continue to manage the 65-person office.

McD serves bank's promotion

[toronto] Bank of Montreal is distributing 1.25 million Matchmaker quizzes through McDonald's Corp.'s restaurants as an innovative way to promote its First Canadian Funds. The material includes a coupon for a free muffin and coffee. Another 750,000 quizzes will be delivered to homes in Ontario. The promotion -- which runs until March 2 -- broke at the height of the marketing season for Canada's $210 billion mutual fund industry. This is when Canadians are looking for investments for their government-registered retirement savings plans.

Australia touts bargain tourism

[sydney] Australian Tourist Commission is embarking upon a $4 million promotional campaign in seven Asian countries within the next two weeks to counter an expected 5% fall in tourists from the region following the current economic crisis. The "Australian Bargain Hopover" campaign presents the country as a more affordable vacation destination than the U.S. or U.K for those living in Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand and South Korea. The commission hopes the short-term campaign will stimulate business.

Scholz exec moves to Reemtsma

[hamburg] German cigarette giant Reemtsma has lured Wolf-Dieter Vaupel away from the agency world. Formerly managing director at Scholz & Friends, Mr. Vaupel will leave the agency to manage its client Reemtsma's western European operations. Mr. Vaupel joined the agency in 1994. He was responsible for establishing its international network, which comprises 12 offices in 16 countries.

McDonald's to enter Nicaragua

[mexico city] McDonald's Corp. plans to open its first restaurant in Nicaragua during the first half of the year. Also, by the end of 2000, McDonald's plans to nearly double its presence in Mexico by investing $100 million to add 100 units to its existing 131. The chain already operates 1,091 restaurants in Latin America.