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Msnbc.com has released a ground-breaking new ad rendering system called ServeView and has rolled it out across 100% of The Msnbc Digital Network. Benefiting both advertisers and consumers, ServeView intelligently places ads on the page when and where consumers will see them. With ServeView, advertisers are assured that every ad impression they purchase has, in fact, been seen by consumers.

When a story page loads, consumers interact with the video, text, photos and other content on the page. As that is happening, the ServeView technology seamlessly runs on the page and will only render the ad once the ad location is within the viewable area of the consumer's display. Then and only then is the ad counted as a delivered impression. ServeView works for each individual ad on every browser and every screen size.

This page has been designed to demonstrate ServeView’s functionality. The timers featured in each ad unit show you the time lapse between each ad being served on the page. Click any of the links below for more examples of ServeView on the The Msnbc Digital Network