The Challenge

Smart Carpet had another agency managing their PPC campaigns and their cost per lead was too high to be profitable.

Reduce

Reduce Cost-Per-Acquisition.

Increase

Increase sales volume.

Improve

Improve existing account.

The Strategy

Our primary objective was to reduce the CPA, and our secondary goal was to increase lead volume. Before we took over, the account was averaging half the lead volume target at a cost per lead that was nearly three times the goal.