FIFA’s Ethics Committee banned six football officials from football for breaching various articles of the organisation’s Code of Ethics but it remains to be seen just how much this action will affect the day to day practises of FIFA, one of the most notoriously unaccountable and the least transparent of international institutions.

Bidding for the World Cup requires lobbying, wining and dining, carefully manipulated and crafted PR in exchange for securing the coveted hosting spot. The wheeling and dealing happens in the public eye and must go unquestioned by the media watchdogs under the rules of the game. In essence, the process is best left to skilled hustlers.