All the fervor over Thanksgiving and Black Friday shopping can be seen not only with the enthusiastic crowd eager to buy, on Twitter, all the hype also has ignited its own excitement in the Twittersphere.

About Behind the Storefront

Behind the Storefront is a blog about all things retail. It’s aimed at investors, shoppers and anyone else with a passion for learning about what drives consumer behavior. Hosted by Andria Cheng, Behind the Storefront will cover the business, brands and shopping behavior that’s behind some of the biggest companies, and largest employers, in the world. You can reach Andria at Acheng@marketwatch.com.