Israel Mobile Summit 2018

As everyone in the mobile industry knows, the spring brings with it a lot of global
conferences and summits. This is especially true for Israel, known as the host of many
companies, which develop and do marketing for mobile apps and technologies. That’s
why the Israel Mobile Summit is so important and well-known in the mobile world.

This year the IMS 2018 took place in the Israel Trade Fairs & Convention Center in
sunny Tel Aviv and was attended by over 2,000 eager visitors from around the globe.
During the course of the Summit over 60 speakers from 20 different countries gave
talks, presentations and enlightening seminars.

The summit is in fact a part of Israel Mobile Week, which takes place at the beginning of
June. The event occurs annually and is now in its 8th year. In the evening before the
Summit, there was a badge pick-up event where everyone had an opportunity to start
networking with Summit attendees and also got the badge without queuing next
morning. The atmosphere was extremely friendly and warm, which greatly contributed
to interesting discussions and open negotiations.

The main agenda of the summit focused on the latest news and trends in:

the user acquisition and traffic, which helped to explore ways in which advertisers
can get users,

mobile advertising, which revealed the new trends in the mobile ads market and
new formats and strategies available to app and game developers,

monetization and games, which uncovered the variety of solutions available for
developers and showed multiple perspectives of the mobile monetization
ecosystem

innovation and growth sector with the success stories from the mobile
startups and the discussion of the hot trends in the mobile world.

Many of the panels were focused on what is perhaps the hottest subject in the
mobile industry nowadays – anti-fraud prevention technologies.

Like every year, there was a startup arena featuring the best mobile startups, app
developers and game publishers. In addition to that, in parallel to the Summit tracks and
exhibition, a special space was allocated for meetings between summit attendees,
which gave lots of opportunities and start for new potential projects.

Actually, The Israel Mobile Summit is considered to be one of the most influential in the
EMEA world and features lectures from top speakers (such as, Noam Yasour from
Mopub, Ronen Mense from Appsflyer, Yaniv Avraham from Startapp and Mariela
Pavlova from Imperia Online), panels that discuss the hot mobile issues, an innovation
platform, and many networking opportunities. The event has something in store for all
attendees, whether app developers, entrepreneurs, game publishers, providers, app
developers, networkers, or VCs. For us the summit became a source of inspiration, new ideas and, hopefully, new projects and very productive cooperation. We met lots of
like-minded colleagues and had dozens of talks.

After the Summit day there was a fantastic party, which also helped to create
partnerships and understanding in arelaxed atmosphere.

Besides the official part of the
summit, we did some sightseeing of the old part of Tel Aviv, walked along the historical
city and admired the gorgeous scenery, hospitable people and friendly surroundings.

So,to sum it up,it was great for our team members to meet with so many interesting
people, discuss mutually profitable cooperation opportunities and explore new ideas
and offers. We loved our experience in Israel, and we will definitely be happy to dive into
its warm and welcoming atmosphere again.