As Austin continues its vast appeal, Carey Gunn Venditti of DLA Piper shares insights on the allure of Austin beyond the traditional view of a university town/state capital in this EXCLUSIVE.

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Venditti says the former drivers, university and government, are giving way to a more diverse city.

AUSTIN, TX—On the heels of the Army Futures Command selecting Austin as its new headquarters location, its biggest reorganization since 1973, was Apple’s announcement that it will invest $1 billion to build a new complex in North Austin. Many factors help Austin rise to the top for a headquarters location such as proximity to STEM workers, industries, private sector innovation, academic STEM research and development investments. In addition, quality of life, cost of living and civic support were undoubtedly factors behind the decisions by these corporations and partnerships.

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

The company also announced plans to establish new sites in Seattle, San Diego and Culver City and expand in cities across the United States including Pittsburgh, New York and Boulder, Colorado over the next three years.