Google AdWords + Bing Ads

Paid Search Advertising

Pay-Per-Click campaigns can be a true asset when you need to get in front of potential customers and other audiences as quickly as possible.

With squarespace.com occupying the #1 organic result on Google, i run Paid search ads for related queries to help generate leads.

It's the most expedient way of promoting your site on Google and Bing for keywords directly related to your products, services, or company name — and even your competition's.

Setting up paid search campaigns on Google AdWords isn't rocket science -- a simple campaign should take no longer than a few hours to launch (top-page organic rankings often take weeks or even months to build, in contrast).

But without careful attention to keyword matching, ad copy, CPC bidding, geographic targeting, IP exclusions, scheduling, and other settings, ad budgets tend to evaporate with nothing to show for it. Many companies learn this the hard way.