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The wide acceptance and use of byline or contributed articles continues to grow thanks to the vast amount of content online outlets need and still shrinking news staffs. Almost all online outlets accept some form of written thought leadership and … Continue reading →

One of the primary goals of a strong public relations program is to increase the organizationâ€™s marketplace visibility and credibility. In almost all cases, that includes thought leadership and helping establish company executives as experts on relevant subjects through media … Continue reading →

The holiday rush is in full swing and there certainly is no shortage of new tools, tips and resources to help consumers make good purchase decisions and maximize their holiday shopping budget. So in the name of shopping and saving … Continue reading →

In the spirit of Thanksgiving, as I double check my menu, grocery list and turkey cook times, letâ€™s talk about the ingredients for a successful PR product launch. Product launches are not a one-way ticket to media fame. The key … Continue reading →

Social media dominates todayâ€™s media headlines, but companies are still struggling with the right balance of social media content/posts. Eric Boggs of Argyle Social, a social media dashboard tool, addressed this issue last week at Digital East. Argyle analyzed 150K+ … Continue reading →

A chill is in the air. The one that comes with back-to-school, the start of football and a summer-to-fall closet switchover. What a perfect time to revisit some PR 101. What is PR? At its core, PR is a visibility … Continue reading →

It has been said many, many times â€“ you canâ€™t draw a straight line from PR to revenue. However, that doesnâ€™t mean we canâ€™t measure PR. Just make sure you are measuring the right elements of the program. Here are … Continue reading →

In the majority of households today, moms hold the buying power. Some stats cite US moms totaling 75 million, of which 85 percent influence or make the household purchases. Combine this with the rise of the mommy blogger â€“ expected … Continue reading →

Sure, work is stressful, but I wouldnâ€™t rate a PR pro as the No. 2 most stressful job behind a commercial airline pilotâ€”as was recently reported by CareerCast. Iâ€™m sure there are many commercial airline pilots who donâ€™t think they … Continue reading →

Representing more B2C clients over the past year has given us valuable opportunities to reconnect with the local broadcast news media nationwide. As weâ€™ve discussed on the blog before, local broadcast media outlets are now relying heavily on Skype, presenting … Continue reading →