The brief, five page complaint (pdf) claims that Reinvention, LLC is infringing on Reinvention, Inc’s trademark for “re:invention”.

Reinvention, Inc. filed for its trademark last year and it was granted this year. It claims first use in commerce in 2003. [Update: The owner of the company had a trademark granted in 2005 for the same mark; it was later canceled because registrant did not file an acceptable declaration under Section 8.]

The company is demanding damages for trademark infringement and that the data sampling company hand over the reinvention.com domain name.

Reinvention.com was sold last year through Sedo for $4,700. It has a somewhat colorful history, once being owned by Ultimate Search. In 2008 the whois record showed “MCEH confiscated names”.