Even Hotels

InterContinental Hotels’ parent company IHG has come up with a new hotel brand called EVEN it plans to launch in 2013. The focus of this brand of hotels is on healthy travel, and it intends to make everything in the hotel up to speed with the wellness aspect of travel. According to IHG, they made a study over 18 months and observed and talked to over 4,000 guests, and found the common thread that the need was there for a hotel which could help them with their health and wellness even when they travel. They have identified 4 priority areas – exercise, eat, work and rest. The approach towards these aspects sure seems unique and lateral, which may be a good thing.…