Ogilvy set to get Back to Melbourne to fill newly created national chief creative officer role

CB Exclusive - Campaign
Brief can reveal that Ogilvy will be transferring Perth-born Aussie expat Steve
Back, currently chief creative officer at Ogilvy Singapore to the newly
created role of national chief creative officer of Ogilvy Australia.

Back
is one of Australia's most respected and awarded ECDs and was appointed
as executive creative director of Saatchi & Saatchi Sydney in
November 2007, replacing David Nobay when he departed to start up
Droga5.

Originally a star at Marketforce in Perth, Back first worked at George
Patterson Sydney followed by a highly awarded stint at Leo Burnett
Sydney. Back played a major role in Leo's winning Campaign Brief's
Australian Agency of the Year in 2000. Back then spent several years in
London before being enticed to New Zealand to join Colenso BBDO. Mike
O'Sullivan then hired Back as Head of Art when he was appointed ECD of
Saatchi & Saatchi NZ. The agency went on the win CB New Zealand
Agency of the year in 2006 and 2007.

He then joined DDB Sydney as
creative director where he dramatically re energized the agency, moving
them to equal number one Australian agency in The Work 07 with Saatchi
& Saatchi Australia. Under Back, DDB Sydney was the only Australian
agency to get gongs at all four of the top international award shows
(D&AD, The One Show, Clio and Cannes) in 2007.

In 2010, while
under his creative stewardship, Saatchi & Saatchi Australia was
named Campaign Brief's Agency of the Decade, AWARD's Agency of the Year
with Lion Nathan Breweries being named AWARD's Client of the Year off
the back of the agency's work. 2010 was the year in which the agency
received the most awards in its 25 year history.

As
well as being awarded at Cannes Lions, D&AD, The One Show, The
Webby Awards and the other usual suspects, Back is also credited with
creating the most-awarded Toyota campaign of all time. The Toyota "Nothing Soft Gets In" campaign was
awarded 2 of the 8 Gold Lions awarded in the Promo & Activation
category at the 2010 Cannes Lions, and also scooped 3 Gold Lions in the
Direct category.

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