He once watched a businessman in his 30s order a ham and cheese sandwich with mayo and Caesar dressing, a combination Weiner considered odd.

He has watched people pour four different coffees and creamers into their cups, flavored with syrups and topped with sprinkles.

"I've watched people do things to their coffee that I would never think of," Weiner said.

He has his own creations: a toasted pot roast sandwich with gravy and a grilled cheese on white bread filled with cheesesteak meat.

The beauty of creativity - if someone doesn't like their culinary work of art, they've got no one to blame but themselves.

"They own it," Weiner said. "Like it our not, they did it."

I stopped by Rutter's in Manchester Township recently for lunch, thinking maybe I'd order a turkey sandwich or a wrap, a staple in my diet. I browsed through the screen to check out what the store had to offer.

I normally don't order food at convenience stores. I find it intriguing how convenience stores have changed in my lifetime.

When I think of convenience food, I think of my earliest recollection: room temperature pizza smushed in plastic wrap and pickled sausage at the checkout counter. That image paired with fuel pumps doesn't do much for my appetite.

I think I'm the odd one out on this one, especially in York County, an area covered with Rutter's, Sheetz and Royal Farms stores. However, these stores have completely overhauled their offerings and marketing in recent years.

I had a selection of sandwiches, wraps, breakfast, mashed potatoes, fried pickles and spaghetti with meatballs, among other items.

I decided to create my own wrap. I don't know why, but I chose roast beef. I don't usually eat much beef. I selected Swiss cheese, lettuce, tomatoes, pickles, Dijon mustard on multigrain. I added a little pepper and oregano for flavor, and picked up some fruit to make it a combo.

It was a decent wrap, prepared in less than four minutes - the chain's standard. Next time, I'd skip the oregano. But like Weiner said, it was my choice.

He said people crave options and the ability to customize their meals. Touch screens enable convenience stores to provide that service.

"We have now entered an era where people want to create their own thing," Weiner said.

He started working at Rutter's in 1997 and moved to vice president of food services in 2000. He started a new food program in 2007 to provide dinner in some stores that have space.