ATLANTA--(BUSINESS WIRE)--WhatCounts, an enterprise email marketing platform, and Windsor Circle,
a leading automated personalization platform, today announced a
combining and rebranding of the two companies, owned by Output
Services Group (OSG) under the name WhatCounts, an OSG Company.

Armed with a new
look and tagline—Market Better, Mark It Done—WhatCounts’ solution
includes cross-channel
marketing powered by AI and a full-service
digital agency. “Rebranding to WhatCounts: Market Better, Mark It
Done, hones in on our ability to help our clients deliver the most
impactful customer communications possible by enabling the use of data
in the right ways, at the right moments, through the right channels. I’m
particularly excited to offer an all-in-one solution to enterprise
clients,” stated Matt Williamson, Chief Operating Officer.

WhatCounts’ new offering enables marketers to take advantage of data to
power more than just email. Marketers can use WhatCounts to drive
campaigns through key channels, such as email, social, and SMS, and
elevate their marketing strategies. “We’re excited to debut the new
WhatCounts and really show the market, and our clients, what we’re
capable of,” explained Daniel Caplin, President. “As we move into 2019,
we’re focused on helping clients create seamless cross-channel marketing
campaigns that resonate with customers and subscribers on a personal
level,” continued Caplin.

Created with the marketer in mind, WhatCounts
allows marketers to increase efficiencies with fewer vendors, optimize
campaigns with personalization and predictive data sets derived from
propensity models, innovate across channels with the support of
WhatCounts marketing specialists, and reap the benefits of access to
their data. “We understand that every business is different—facing
unique challenges, barriers, and goals—and we designed our platform with
that in mind,” stated Nicole Woods, VP of Product. “Marketers can choose
which portions of the platform and services to use—we don’t subscribe to
the one-size-fits-all mentality and marketers shouldn’t either,”
continued Woods.

Marketers can also opt to work with WhatCounts’ full-service
digital agency. With expertise in design, strategy, deployment,
deliverability, and coding, they’re poised to tackle many of the issues
facing marketers today. “WhatCounts’ platform and services are designed
to help our clients put their best foot forward,” explained Caplin. “Our
singular goal is to help our clients surpass previous success benchmarks
by helping them market better and mark it done.”