Show Me the World: Getting Your Org Started With Online Video

Remember, most people do not really care about your institution. They care about your work, the difference you are making in the world. That’s the story you need to tell. When you start developing your video content, planning is key. Your organization needs a communications plan and a content plan. The communications plan tells you what messages you are sending to whom, in what way, and when, usually over an annual time frame. A content plan outlines the themes of content you should be focusing on. These themes should correspond to the interest of your audience. – Michael Hoffman and Danny Alpert, See3 Communications.

This article is an expert of an article in the June 2011 issue of NTEN:Change. Show Me the World: Getting Your Org Started With Online Video – http://bit.ly/ra8YwM