updated 12:15 pm EDT, Wed April 9, 2014

Data plan add first by T-Mobile in the next three days

T-Mobile today introduced a new entry-level Simple Starter value plan. The new $40 plan gives users unlimited talk and text, and 500MB of 4G/LTE data. The move is the first one for the week, which CEO John Legere calls "three days of UnCarrier" in a blog post calling the other carriers to task for predatory pricing and "obscene" price hikes.