Kendrick Lamar Uses Fashion As A Medium To Spread The Message Of Unity Amongst Youth

There are very few artists who understand the responsibility that comes with fame. One such celebrity is the American rapper Kendrick Lamar who is spreading the message of unity through fashion. Recently, this Grammy-award winner collaborated with Reebok to launch the iconic Classic Leather collection. Kendrick collaborated with streetwear designer Ian Paley to bring the authenticity and originality of his music to life while revisiting the inspirational neutrality story.

The unique Classic Leather features a longitudinal seam separating blue and red to tell the gang unity story, while delving further into Kendrick's life by representing the significant crossroads he has faced in life. Holding one of the biggest platforms of influence amongst youths, the split seam reflects Kendrick's struggle between fame and the responsibility of using his artistry to make a difference within the cultural atmosphere of the present day, and in his hometown of Compton. With only 50 pairs available for grabs in India, the shoe is extremely exclusive and is a limited edition.