SAS cited as a leader in big data text analytics by independent research firm

SAS cited as a leader in big data text analytics by independent research firm

Cary, NC
(May 13, 2016)

SAS is a leader in The Forrester Wave™: Big Data Text Analytics Platforms, Q2 2016. With text analytics implementations doubling over the last three years, this new report places SAS among vendors that “lead the pack.”

SAS is one of six leaders in a broad, diverse and complex landscape that includes more than 200 potential players, according to Forrester. The comprehensive Forrester study applied 20 criteria across three categories: current offering, strategy and market presence.

Text analytics rising

Forrester research in 2012 showed 35 percent of surveyed enterprises were not interested in text analytics. Just 20 percent were using it. Three years later, companies uninterested dropped to 18 percent, while those deploying the technology doubled to 40 percent.

“Interest in text analytics and text mining is soaring,” said Robert Moreira, SAS Senior Analytics Product Marketing Manager. “SAS Contextual Analysis automates some of the more tedious manual processes, so more enterprises can quickly and easily find insight from unstructured data. No matter how big that data.”

With SAS Contextual Analysis, organizations can uncover emerging issues, patterns and trends from unstructured data without knowing up front what the content contains. Combining machine learning with domain-specific rules makes the content extraction more accurate. Eliminating the need to manually create taxonomies and write categorization rules significantly accelerated the process for customers.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.