Trends in Advertising…

‘The dark side of any trend is that once it’s identified, it’s too late to prevent the good aspects of it from being sucked into a black hole with the rest.’Hahaha and painfully true you might say. A very well written piece on comms trends in Fast Company: “Any time you see a trend in advertising, that means it’s about to die…” http://f-st.co/cHWoxgn