For Carters, Marcus and the team including Assistants Mykl Cummins and Zarah Riley loved working on the latest Little Baby Basics campaign, Zarah in particular was excited as she was actually pregnant on this shoot and has since welcomed into the world a baby girl Noa Raye Riley, Congrats to Zarah and her husband Matt!

This campaign was all about embracing textures, We loved working with Photographer Tim Marsella on creating a graphic approach to shooting babies, often multiple at a time using the textures of linens and knits to create a soft comfortable world.

Working with Creative Director, The wonderful Amy Deering, with whom SMH, Inc has had a long working relationship with we spent one week in New York shooting in a home studio and a week in Montauk in a wonderful mid century inspired home.

Working with babies is so much fun but does require a lot of patience and understanding, we were happy to work with such a professional team on this project!