FreshBooks Interview with Dan Abramovici – Using Photography to Market Your Business

FreshBooks Interview with Dan Abramovici – Using Photography to Market Your Business

The following is an excerpt from an article published on FreshBooks based on an interview conducted with Dan Abramovici.

According to a 2016 Social Media Marketing Industry Report, 37 percent of marketers said visual marketing was the most important form of content for their business.

It’s a growing trend and it’s easy to see why: studies suggest that 65 per cent of us are visual learners. That means we grasp information faster and better—and retain it longer—when it’s accompanied by (or in the form of) a visual. (Hello, PowerPoint!)

But in our super digital world, we can do better than a tired slide deck to drum up sales and show off our business’s best assets. We picked the brain of professional photographer Dan Abramovici to get his expert advice on how to use photography to your marketing advantage.

In an Ideal World: Hire a Professional Photographer

In addition to providing you with high-quality images, a professional photographer will offer smart advice about how to present yourself to your ideal clients. They’ll also be able to work some post-production magic on any flaws.

“Photography is a visual representation of your brand. Oftentimes the first impression that a potential client will have about who you are, what you represent and what you do is from your photo,” said Abramovici.

TIPS ON HIRING A PRO:

He suggests looking for a photographer that specializes in corporate or advertising photography. Before you set up a shoot, be sure they understand:

What is your business?
What is your brand identity?
Who are your ideal clients and what do they value?

“Photography is a visual representation of your brand. Oftentimes the first impression that a potential client will have about who you are, what you represent and what you do is from your photo.”

A great grasp of who you are and what you’re communicating to will inform your wardrobe, lighting, location and even the way you look at the camera, says Abramovici. A good professional photographer will ask the right questions to make sure they understand your goals. They’ll also provide ideas about what to wear, how to hold your body and where to take photos that show you off in the best possible way for your brand. Finally, they’ll have all the right equipment (including lighting, studio backdrops and post-production software and expertise) to be sure you get a polished look.

Before settling on a professional, check out their website and portfolio to see if they have the look you’re going for. Ask questions about their experience and what they would recommend for what you’re trying to achieve. Find out if they have a studio, how many clothing changes they suggest, how long the photo session will be and the cost of touched-up photos.