What are the hottest analytics / data mining areas in 2012?

Our friends over at KD Nuggets posed a question about analytics and data mining trends in 2012. As of today, the poll results are broken down as such:

Analytics in the Cloud and Hadoop (16%)

Big Data (21%)

Competition platforms (5%)

Game analytics (4%)

Location-aware analytics (9%)

Social analytics (17%)

Privacy (4%)

Sensor data (6%)

Text analytics (14%)

Other (3%)

Analytics in the Cloud and Hadoop, big data, social analytics, and text analytics are almost evenly spread out with big data at 21%. You can argue that all of the choices can amount to big data, so it makes sense that it is the leader in the poll by analytics professionals. What I believe will be the biggest area is how big data analysis is used on the other areas, and the combination of several of these can potentially unlock a goldmine of information for any business that collects and uses data. What do you see as the hottest analytics area in 2012?