Even the soft drink companies are eyeing the green; on Monday Coca-Cola said it was watching the growth of non-psychoactive CBD (one of the main ingredients in weed) as an ingredient in “wellness beverages.”

But what exactly are cannabis-infused drinks and why are they growing in popularity?

Who Are The Players?

There’s already cannabis drinks on the U.S. market where marijuana is legal (nine states and the District of Columbia have legalized the leaf for recreational use).

Heineken-owed Lagunitas recently released an IPA-inspired beer that is made out of hops and cannabis, called Hi-Fi Hops. The company said the beverage is alcohol-free and does not contain any carbs or calories.

Oregon’s Coalition Brewing also released a CBD-infused beer called Two Flowers IPA.

Could pot legalization in Canada drive down the price of beer?

And here in Canada, the cannabis beverage industry is starting to brew.

In August, Molson Coors announced it was partnering with Quebec-based pot producer, HEXO Corp., and making a non-alcoholic weed beverage for the Canadian market.

Constellation Brands, which makes beers like Corona and Negro Modelo, along with whiskies, tequilas and vodkas has invested $4 billion in Ontario pot producer Canopy Growth.

And then there’s Coca-Cola. On Monday, BNN Bloomberg reported the company was in talks with B.C.- marijuana producer, Aurora Cannabis to make CBD-infused wellness drinks.

“Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Coca-Cola said in a statement.

What’s In Cannabis Drinks?

Drinks can be infused with cannabidiol (CBD), tetrahydrocannabinol (THC) or both.

CBD is one of the hundreds of compounds found in marijuana plants and contains less than 0.1 per cent THC, the primary ingredient that gets you high.

Terry Lake, the vice-president of corporate responsibility for HEXO Corp., said because cannabis is the active ingredient, the company’s drinks will not have alcohol.

“It could be a dealcoholized beer that is infused with ingredients of cannabis. And it could be made up of many chemicals like THC, which gets you high, and CBD which does not get you high and will work more for anti-inflammatory and mood modulation qualities,” he said.

What Will It Taste Like?

The taste of the cannabis drinks will depend on the flavour you buy, Lake said.

Why Are Companies Interested In Cannabis Drinks?

As legal weed becomes more widespread, it is expected that more beverage companies will get into the business of marijuana.

“Many beverage companies see the opportunity of cannabis, which could compete with or replace the alcohol business,” Marc Lustig, CEO of CannaRoyalty said.

He said many of these companies are seeing their sales either plateau or decline due to changing consumer behaviour. So extending their product and brand in the cannabis industry is a great way to boost sales.

Will Canadians Drink Up The Hype?

According to a 2017 Health Canada survey, only three per cent of cannabis users said they consume pot in a liquid form.

However, both Lustig and Lake believe Canadians are ready for the new product and this number will only soar come legalization.

“It’s going to be a great market for this,” Lake said. “If you go down to the U.S., in states like California and Washington, you can find these drinks already, they’re very popular. And we now can do this on a national scale and that’s why other companies are thinking about this.”

Elizabeth Richey, MD

Elizabeth Richey, MD
Elizabeth Richey is an author, and student who approves articles and then published them on our website to the MJN viewership.
Her qualifications include a degree in international policy and medicine.
Always refer to a qualified doctor before using marijuana to treat an ailment.