In the portrait, Oliver Seibt describes his research on “visual-kei”, a trend in contemporary Japanese pop music characterized -among many other things- by elaborate costumes, extravagant stage performances and an almost exclusively female audience. Most notably, “visual-kei” is the first Japanese genre to become highly popular outside Japan, especially in Europe and North America. In this short film, Oliver Seibt explains how he tries to pinpoint what makes a band “visual-kei” and why the genre is so popular in Germany. Furthermore, the Video Annotations Database by the Heidelberg Research Architecture is introduced.