Looks like this will bump up the per school payout to $20MM for first and second tier. Last year the SEC paid out $19.5MM per school and is renegotiating its deal after adding A&M and Mizzou.

A little underwhelming after hearing some of the lofty numbers that have been floated around, but still better than the ACC's deal (around $15MM). I wonder if this is enough to get FSU and Clemson to jump.

Looks like this will bump up the per school payout to $20MM for first and second tier. Last year the SEC paid out $19.5MM per school and is renegotiating its deal after adding A&M and Mizzou.

A little underwhelming after hearing some of the lofty numbers that have been floated around, but still better than the ACC's deal (around $15MM). I wonder if this is enough to get FSU and Clemson to jump.

I heard something recently that makes a lot of sense to me. Can't remember where... local radio, I think.

With the advent of DVR's, Netflix, Hulu, torrents, etc... advertisers can't be sure their ads are being seen on general tv programming.

The one form of entertainment on television where they can be 99% sure they are, is live sporting events. Hence the boom in TV contracts. Sports are the one thing that I always want to see as it happens. "I'll catch it later" is never an option.

I heard something recently that makes a lot of sense to me. Can't remember where... local radio, I think.

With the advent of DVR's, Netflix, Hulu, torrents, etc... advertisers can't be sure their ads are being seen on general tv programming.

The one form of entertainment on television where they can be 99% sure they are, is live sporting events. Hence the boom in TV contracts. Sports are the one thing that I always want to see as it happens. "I'll catch it later" is never an option.

Very true.

Advertising during TV shows...I don't even consider. But there's a reason why you get "Call of Duty Black Ops 2" ads during the NBA Playoffs every year. Sports are a mandated live viewing event.

Looks like this will bump up the per school payout to $20MM for first and second tier. Last year the SEC paid out $19.5MM per school and is renegotiating its deal after adding A&M and Mizzou.

A little underwhelming after hearing some of the lofty numbers that have been floated around, but still better than the ACC's deal (around $15MM). I wonder if this is enough to get FSU and Clemson to jump.

ummmm, you're not considering third tier. This is what the Big 12 lives on. Making the earning potential pretty much unlimited.

Looks like this will bump up the per school payout to $20MM for first and second tier. Last year the SEC paid out $19.5MM per school and is renegotiating its deal after adding A&M and Mizzou.

A little underwhelming after hearing some of the lofty numbers that have been floated around, but still better than the ACC's deal (around $15MM). I wonder if this is enough to get FSU and Clemson to jump.

The contract has automatic escalators if quality schools are added in an expansion. If the FSU/Clemson rumors pan out, we're at about 24. Then the conference championship game is worth at least another 2 million per, putting it at 26. Finally, everyone owns their tier 3 rights, and most schools worth a damn can get at least 4. So, basically if the Big 12 picks off 2 good schools from the ACC, they are all in the $30 million club.

__________________ how many emo kids does it take to change a lightbulb? HOW MANY?! none they just sit in the dark and cry