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More than 6 in 10 marketers say Big Data is an opportunity and an obstacle, admitting they have a "long way to go" before the obstacles are eliminated, according to a CMO Council/SAS survey. Only 15% consider it a full opportunity at this point. The marketers said they were most interested in gathering data for predictive analytics around the lifetime value of customers (71%) and adding online customer or use profiles to their databases (53%).

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Facebook has announced that select media partners will get access to member data and posts made public by its users, giving media entities such as CNN, NBC's "Today," Slate and BuzzFeed the ability to post Facebook chatter as part of their live programming and online coverage. The move is part of Facebook's "long march to stake its claim to what Twitter has called the 'global town square,' " Evelyn Rusli writes.

Facebook is rolling out tools that allow big brands to connect the dots between customers' offline purchase histories and Facebook's trove of user data. The promise of more potent ad-targeting has led brands such as PepsiCo, Neiman Marcus and General Motors to ramp up their spending on the network. "In the past, we really just used Facebook as an engagement tool," says Hyundai America social media manager Sean Williams. "We're now thinking about turning this into an evergreen, or always on, program."

Cable providers control more than 50% of the video-on-demand movie rental segment, The NPD Group reports. Public perception of the price value of VOD movie rentals remains an obstacle, says Russ Crupnick of The NPD Group.

Google is relaunching a digital coupon and loyalty offering, Zavers by Google, building on the company's 2011 purchase of Zave Networks, which has remained in operation since the acquisition. The service offers advertisers real-time redemption information and other analytics to maximize return on investment. Google says the service can target shoppers based on buyer behavioral data.

The 77kids N.Y.C. Style Lab that sits below parent American Eagle's Times Square flagship lives up to its mantra of "Long Live Fun," writes brand consultant Denise Lee Yohn. The store boasts age-appropriate interactive entertainment that keeps children and their parents in the store and shopping, she writes.