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Thursday, October 30, 2014

BALLANTINE’S OPENS THE DOORS ON ITS NEW ONLINE GOLF CLUB

Ballantine’s blended Scotch whisky has launched the
Ballantine’s Golf Club; a unique and innovative online Golf Club, inspired by
golf and its lifestyle, and aimed at those who share an appreciation of golf
and a love of fine whisky.Membership to the Ballantine’s Golf Club, which is
completely free-of-charge, gives golf fans around the world access to exclusive
content, invitational events, whisky tastings, VIP hospitality and a range of
member rewards, as well as the coveted opportunity to learn from top players
and participate in a member-only global golf tournament.
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Inaugural Club Captain Ian Poulter hosted a launch event
yesterday at the Lake Malaren Golf Club on the eve of the BMW Masters, of which Ballantine’s is the official whisky of the prestigious
tournament. The golf star, who was joined by celebrated Chinese golfer, Liang
Wen-Chong in unveiling the Ballantine’s Golf Club, showcased highlights of the
exclusive golf content hosted on the new website to the world’s media,
including the first view in China of his revered ‘Moment of Truth’ film,
conceived by Ballantine’s and first showcased when plans for the Ballantine’s
Golf Club were announced earlier this year.The online club presents a wide range of contemporary and
exciting golf content, appealing to golf enthusiasts who want to get
behind-the-scenes of the sport and learn something new, whilst having the
opportunity to win ‘money-can’t-buy’ rewards. These rewards include exclusive
signed Ian Poulter prints, beautifully crafted handmade golf clubs from Vega
and Ryder Cup official prints, painted and signed by world renowned golf
artist, Graeme Baxter.Throughout the season, the website will be updated with
further exclusive content including ‘Shotmakers’, which features swing and
course management tips from professionals, ‘Captain’s Diary’ updates from Ian
Poulter, ‘Off-Course Portraits’ documenting the unique lives of successful
individuals in the world of golf, and golf style articles from leading fashion
journalists.Commenting on the launch, Ian Poulter said: “It is an honour
to be the Founding Captain of the Ballantine’s Golf Club. Ballantine’s has long
had an association with golf and it’s fantastic to be a part of a truly unique
club where, like me, the members will share an appreciation of whisky and the
spirit of the sport.”Also commenting on the launch, Peter Moore, Global Brand
Director for Ballantine’s, said: “We have a tremendous heritage in golf dating
back to 1960 and the Ballantine’s Golf Club now takes our presence in the sport
to the next level. In addition to our continued support for tournaments across
the golfing calendar, the introduction of the Ballantine’s Golf Club will allow
us to reach an increasing number of golf fans who share an appreciation of good
whisky, with new and exciting content that has been created with them in mind,
all around the world.”The website is now live and ready for members to open its
doors for the first time at www.ballantinesgolfclub.com