Zyme, Innovative Supplier of Disruptive Channel Data Management Solutions, Is Named a Finalist for the 2014 Red Herring Top 100 North America Award

Zyme Leads the Way With Channel Data Best Practices, and Cutting-Edge Enterprise Systems That Address the Persistent Challenges of Channel Visibility

REDWOOD SHORES, CA--(Marketwired - May 6, 2014) - Zyme Solutions, the leader in the rapidly expanding discipline of Channel Data Management (CDM), has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year's most promising private technology ventures from the North American business region.

Red Herring has been selecting the most promising start-ups and "scale ups" since 1995. Finalists are evaluated individually from a pool of hundreds of candidates based across North America. Twenty major criteria underlie the scoring process. They include the candidate company's addressable market size, IP and patents, financing, proof of concept, trailing revenues, and management's expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by due diligence. The list of finalists often includes the best performing and prominent companies of that year.

This unique assessment of potential is complemented by a review of the company's actual track record and standing, which allows Red Herring to see past the "buzz" and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

2014 will be remembered as a special vintage. "The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups' solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States' entrepreneurial excellence," said Alex Vieux, publisher and CEO of Red Herring.

Zyme Marketing Chief Steve LaPedis described his company's position in the channel management, CRM, and PRM industries. "Zyme arms large product companies with decision-grade visibility into their worldwide sales and distribution channels. Sales and marketing execs benefit from more efficient data collection and improved master data and financial reporting. Many of our customers find that our solution pays for itself within the first quarter of implementation, and commonly produces a three-year ROI of 200%."

In an analysis published in December 2013 by Industry Week, "The Great $50 Billion Marketing Misallocation," Andrew R. Thomas, Ph.D., wrote, "When we dig deeper into the effectiveness of channel incentives, we find a huge hole exists when it comes to billions of dollars that are simply unaccounted for. Inefficiency, it seems, is the operative term."

"Recent reports from leading analyst firms validate that many global vendors are realizing extensive savings from discontinuing the maintenance of legacy in-house systems and switching to commercial offerings like Zyme," LaPedis added. "While there are some regional, point solutions in the market, no other vendor can match Zyme's portfolio and documented successes in channel data management on a global scale."

Finalists are asked to present their winning strategies at the Red Herring North America Forum in Monterey, Calif., May 14 to 16, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of May 16 at the event.

Zyme's solution is used to increase sales by responding to real-time, granular data from the channel; create better-targeted MDF, co-op, and rebate programs; and develop more effective partner segmentation. Additionally, it is used to gain a deeper understanding of customers to improve regional sales performance and product planning.

With a global channel directory of over 750,000 partners, support for a wide range of partner reporting formats, and a proven methodology for ensuring partner reporting compliance, Zyme's purpose-built CDM solution delivers results home-grown solutions can't.