Solutions

Putting It All Together

We work with you to determine what will work best for your situation, based on your goals and what you’re trying to accomplish. Our solutions are not "one-and-done" programs. Our process involves using the latest market research, best practices and dynamic analytics to optimize your custom marketing strategy over the long run.

Why do we put so much into our solutions? Because we see ourselves as your business partner – not a vendor – and we know we have to earn that distinction with our clients each and every day.

Strategy

Objective Setting & Success Metrics

Brand, Business, Customer Analysis

Segmentation

Primary & Secondary Research

Program Strategy (The Big Idea)

Test Design

Budgeting and Allocation

Execution

Creative Development

Media Implementation

Project Management

Continuous Improvement

Measurement

Analysis / Implications

Refinement

Courier-Journal Media helps you navigate the digital world and make meaningful connections with customers through an integrated marketing strategy based on consumer insights and your business goals.