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1950-1959 F rom the time that GJ Coles founded the company in 1914, the Coles business was marked by fresh thinking and a sense of innovation. Even as a young man working in his father’s store in country Victoria, GJ shook things up by introducing sales catalogues and making a display of sale goods on a table in the centre of the shop. That sense of originality and a drive for modernisation was shared by GJ’s brothers, including Edgar Barton Coles, known as EB. EB took the reins of the company in 1944 and would remain as managing director for 23 years, overseeing a period of huge expansion for the company. By the mid-50s, Coles stores were converting Coles went to great heights to hand out showbags at the sydney royal easter Show in 1957. 1950 Petrol rationing ended, a decade after its introduction in WWII. The youngest of the Coles brothers, Edgar Barton, now head of the business, actively pursued national growth. The decade began with Coles rapidly expanding into NSW, with the purchase of 16 Selfridges stores. Twisties, an iconic Australian snack food, was produced for the first time. into the self-service stores which would set the standard for supermarkets into the 21st century. By the end of the decade, the company had shifted course from its origins as a variety store and set its sights on becoming Australia’s most significant food retailer, with all the new logistics, warehousing and distribution systems required for such a challenge. 1951 Under a Menzies government initiative, every school child in Australia received free milk daily. The program continued until 1973. Boilermaker Frank McEnroe’s Chiko Roll debuted at the Wagga Wagga Show. Coles’ presence in Victoria grew when it bought the 91 stores in the 1950-1959 1950-1959 950-1959 F rom the tim -1959 F rom the time that GJ Coles founded the company in 1914, the Coles business was marked by fresh thinking and a sense of innovation. Even as a young man working in his father’s store in country Victoria, GJ shook things up by introducing sales catalogues and making a display of sale goods on a table in the centre of the shop. That sense of originality and a drive for modernisation was shared by GJ’s brothers, including Edgar Barton Coles, known as EB. EB took the reins of the company in 1944 and would remain as managing director for 23 years, overseeing a period of huge expansion for the company. By the mid-50s, Coles stores were converting Coles went to great heights to hand out showbags at the sydney royal easter Show in 1957. 1950 Petrol rationing ended, a decade after its introduction in WWII. The youngest of the Coles brothers, Edgar Barton, now head of the business, actively pursued national growth. The decade began with Coles rapidly expanding into NSW, with the purchase of 16 Selfridges stores. Twisties, an iconic Australian snack food, was produced for the first time. into the self-service stores which would set the standard for supermarkets into the 21st century. By the end of the decade, the company had shifted course from its origins as a variety store and set its sights on becoming Australia’s most significant food retailer, with all the new logistics, warehousing and distribution systems required for such a challenge. 1951 Under a Menzies government initiative, every school child in Australia received free milk daily. The program continued until 1973. Boilermaker Frank McEnroe’s Chiko Roll debuted at the Wagga Wagga Show. Coles’ presence in Victoria grew when it bought the 91 stores in the 1952 1952 In February, King George VI died suddenly and his daughter, Elizabeth, was proclaimed Queen. Mervyn Victor Richardson developed a lightweight lawnmower and within two years he had sold 20,000 Victa mowers. The first Meals on Wheels delivery was made by a woman on a tricycle. Over half a century later, Coles continues to innovate. The front-of-store checkouts that seemed so revolutionary in the 1950s are now being joined by truly self-service checkouts for the convenience of busy shoppers (and the delight of kids who get to scan their own groceries!). And the network of Coles food retail outlets pioneered in the middle of last 20th century is now vastly expanded by the reach of internet shopping through Coles Online, and a home delivery service that allows customers to choose their drop-off time within a two-hour delivery window. What’s more, Coles has developed the technology to connect the flybuys customer loyalty program and Coles Online, rewarding online shoppers with redeemable points and also allowing customers to add their favourite products instantly to their online shopping baskets. And, over the coming months and years, Coles will continue to grow with a rollout of Coles Superstores – capable of housing even more extensive ranges of fashion, homewares and baby and toddler products. 1953 After months of planning, Queen Elizabeth II was crowned at a coronation ceremony with more than 8000 guests in Westminster Abbey, london. The Korean War ended; more than 300 Australians were killed in service during the three years of military action. 1954 GRoWING, LeARNING, INNoVAtING F rom the time that GJ Coles founded the company in 1914, the Coles business was marked by fresh thinking and a sense of innovation. Even as a young man working in his father’s store in country Victoria, GJ shook things up by introducing sales catalogues and making a display of sale goods on a table in the centre of the shop. That sense of originality and a drive for modernisation was shared by GJ’s brothers, including Edgar Barton Coles, known as EB. EB took the reins of the company in 1944 and would remain as managing director for 23 years, overseeing a period of huge expansion for the company. By the mid-50s, Coles stores were converting Coles went to great heights to hand out showbags at the sydney royal easter Show in 1957. 1950 Petrol rationing ended, a decade after its introduction in WWII. The youngest of the Coles brothers, Edgar Barton, now head of the business, actively pursued national growth. The decade began with Coles rapidly expanding into NSW, with the purchase of 16 Selfridges stores. Twisties, an iconic Australian snack food, was produced for the first time. into the self-service stores which would set the standard for supermarkets into the 21st century. By the end of the decade, the company had shifted course from its origins as a variety store and set its sights on becoming Australia’s most significant food retailer, with all the new logistics, warehousing and distribution systems required for such a challenge. 1951 Under a Menzies government initiative, every school child in Australia received free milk daily. The program continued until 1973. Boilermaker Frank McEnroe’s Chiko Roll debuted at the Wagga Wagga Show. Coles’ presence in Victoria grew when it bought the 91 stores in the 1952 In February, King George VI died suddenly and his daughter, Elizabeth, was proclaimed Queen. Mervyn Victor Richardson developed a lightweight lawnmower and within two years he had sold 20,000 Victa mowers. The first Meals on Wheels delivery was made by a woman on a tricycle. Over half a century later, Coles continues to innovate. The front-of-store checkouts that seemed so revolutionary in the 1950s are now being joined by truly self-service checkouts for the convenience of busy shoppers (and the delight of kids who get to scan their own groceries!). And the network of Coles food retail outlets pioneered in the middle of last 20th century is now vastly expanded by the reach of internet shopping through Coles Online, and a home delivery service that allows customers to choose their drop-off time within a two-hour delivery window. What’s more, Coles has developed the technology to connect the flybuys customer loyalty program and Coles Online, rewarding online shoppers with redeemable points and also allowing customers to add their favourite products instantly to their online shopping baskets. And, over the coming months and years, Coles will continue to grow with a rollout of Coles Superstores – capable of housing even more extensive ranges of fashion, homewares and baby and toddler products. 1953 After months of planning, Queen Elizabeth II was crowned at a coronation ceremony with more than 8000 guests in Westminster Abbey, london. The Korean War ended; more than 300 Australians were killed in service during the three years of military action. 1954 GRoWING, LeARNING, INNoVAtING Vegemites” Vegemites” jingle aired on the radio for the first time. Queen Elizabeth II toured the nation for the first time as monarch. During her 58 days travelling around Australia, the Queen and her husband Philip visited 57 cities and towns.