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Alexa Chung is not new to fashion industry. She has walked the catwalk for Vivienne Westwood and modelled for DKNY and British chain New Look. And although she now works as the British TV presenter fashion is very interesting for her.

So, it comes as no surprise that she finaly agreed to collaborate with the chain retailers to create her own fashion range.

The upcoming range is to be inspired by Alexa’s personal style. It will include dungaree dresses, high-waisted skinny jeans, polka dot tea dresses and oversized wool jackets.

Why her wardrobe choices are so important? Because last year Alexa was named the most stylish woman by Vogue!

Alexa Chung celebrated her 26th birthday in beautiful company. She was joined by friends -- including supermodel Agyness Deyn and Like drummer Tennessee Thomas -- at Julie Janklow's Sweetiepie in the West Village Wednesday night. A fellow diner said, "They were in a private room and ordered champagne, cake and ice cream."