[126 Pages Report] The organic pea protein market was valued at USD 9.40 billion in 2015 and is projected to grow at a CAGR of 12.0% from 2016, to reach a value of 18.49 billion by 2021. The organic pea protein market is majorly driven by the wellness trends such as weight management, protein fortification in food & beverages, cost-competitiveness of plant proteins, regulations for sourcing, processing, packaging, and labeling of food & beverages, genetically modified strains for soy protein, and growing vegetarian and vegan population. Organic pea proteins are being used in many applications such as meat extenders & analogs, snacks & bakery products, nutritional supplements, beverages and many other applications. The base year considered for the study is 2015, and the forecast has been provided for the period between 2016 and 2021.

Market Dynamics

Drivers

Increasing demand for organic products

Government’s support for organic farming

Risisng vegan population

High Niutritional profile of pea

Restraints

Low consumer awareness

High cost of organic pea protein

Opportunities

Consumer preferences towards organic food

Tapping the emerging markets

Challenges

Organic pea protein concentrate is obtained by separating the protein fraction of organic pea seeds from the starch and fiber fraction. Organic pea protein concentrates are less refined than isolates. They generally contain 70% to 85% protein. They are extracted from organic peas by both dry and wet milling processes. A dry milling process, in combination with air classification, is used to obtain protein concentrates that have lesser protein and more starch content as compared to protein isolates. Concentrates are used as ingredients to enhance texture and volume in varied food & beverage products. Latest application of organic pea protein concentrates can be found in healthy, protein-fortified or gluten-free snacks, baked goods, cereals, pastas, beverages, and some other food products.

The following are the major objectives of the study.

To describe and forecast the organic pea protein market, in terms of value, by type, form, function and application

To describe and forecast the market, in terms of volume, by type

To describe and forecast the organic pea protein market, in terms of value, by region–Asia Pacific (APAC), Europe, North America, and Rest of the World (RoW) along with their respective countries

To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market

To study the complete value chain of organic pea protein

To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the organic pea protein ecosystem

To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing competitive landscape for market leaders

To analyze strategic approaches such as product launches, acquisitions, contracts, agreements, and partnerships in the organic pea protein market

During this research study, major players operating in the organic pea protein market in various regions have been identified, and their offerings, regional presence, and distribution channels have been analyzed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Factiva, along with primary respondents. The entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) pertaining to the market. The figure below shows the breakdown of the primaries on the basis of the company type, designation, and region considered during the research study.

Major Market Developments

In 2016, World Food Processing expanded the capacity of its USA pea protein manufacturing plant. This will enable the company to meet the growing demand of clean label, allergen-friendly, non-GMO, and organic ingredients

In 2015, World Food Processing launched its protein brand PURISPea. It is primarily manufactured in U.S., which provides the company with a strategic advantage.

In 2014, Axiom launched organic pea protein, which gives a competitive edge to the company.

Target Audience:

Organic pea protein manufacturers

Intermediary suppliers

Food & beverages manufacturers

Food ingredient manufacturers

Research institutes and organizations

Report Scope

By Form

Dry

Liquid

By Type

Isolates

Concentrates

Textured

By Application:

Meat extenders & analogs

Snacks & bakery products

Nutritional supplements

Beverages

Other applications

By Function

Texturing

Emulsification

Gelation

Stabilization

Others

By Geography

North America

Europe

Asia Pacific (APAC)

Rest of the World (RoW)

Critical questions which the report answers

What are new application areas which the organic pea protein companies are exploring?

Which are the key players in the market and how intense is the competition?

Available Customizations

Based on the given market data, MarketsandMarkets offers customizations in the reports as per the client’s specific requirements. The available customization options are as follows:

Geographic Analysis

Further country-wise breakdown of the market in APAC based on application

Company Information

The organic pea protein market was valued at USD 9.40 billion in 2015 and is projected to grow at a CAGR of 12.0% from 2016, to reach a value of 18.49 billion by 2021. The growth of the organic pea protein market is driven by the rising demand for organic food products, increasing vegan population, and high nutritional profile of peas. Increasing government support for organic farming is also driving the market for organic pea protein.

The organic pea protein market has been segmented, on the basis of type, Isolates, concentrates and textured. The market for concentrates is expected to grow at the highest CAGR between 2016 and 2021.

Concentrates are widely used as ingredients to enhance texture and volume in varied food & beverage products. Latest application of organic pea protein concentrates can be found in healthy, protein-fortified or gluten-free snacks, baked goods, cereals, pastas, beverages, and some other food products.

The organic pea protein market in Europe is expected to grow at the highest CAGR during the forecast period. Europe is the fastest-growing market for organic pea proteins. Major food & beverage manufacturers in Europe have begun to concentrate more on ‘health & wellness’ by introducing products prepared with plant protein ingredients. The rising vegan population in Europe is a key driver for increased consumption of organic pea protein. Organic pea protein is non-allergic, which is ideal for consumers suffering from lactose and gluten intolerance. It is also non-genetically modified (GMO), which is a requirement of the strict rules and regulations implemented in Europe. The growing demand for condition-specific nutrition and weight management is driving the European organic pea protein market. Moreover, based on key countries in the organic food market, Italy is one of the major players in Europe, due to a favorable climate, agronomic conditions, and good access to all major export markets. Italian consumers are health-conscious; hence they prefer healthier and safer foods. Apart from this, the increasing availability of organic foods in supermarkets drives the Italian organic food market.

Nutritional Supplements

Nutritional supplement is projected to be the largest and fastest growing segment by application, during the forecast period. The application of organic pea protein as a nutritional supplement is attributed to their high amino acid profile. The key parameter of organic pea protein application in nutritional supplements is weight management products. The market in North America dominates the nutritional supplements market with the U.S. as a major consumer of products containing organic pea proteins as nutritional supplements. The nutritional supplements segment has potential scope in the near future, with the increasing application of organic pea protein as a nutrition enhancer in common food products.

Beverages

Beverages is projected to be the second largest segment during the forecast period. Health-conscious consumers have become more aware of the benefits of including organic protein in their diet. This has especially increased the application of organic milk and plant-based proteins. However, with the cases of intolerance and allergies due to milk, the food & beverages manufacturers demand alternatives that are allergen-free. Organic pea proteins are free from allergens as well as any genetic modification. Furthermore, the taste of different organic protein ingredients also plays an important part in their application. Hence, the application of organic pea proteins in food applications is preferred due its neutral taste.

Critical questions the report answers:

Where will all these developments take the industry in the mid to long term?

What are the upcoming industry applications for organic pea proteins?

The high cost of organic pea proteins is a major factor restraining the growth of the market. Pea proteins is usually higher because of higher labor inputs and variety of enterprises owing to which economies of scale is difficult to achieve. Handling of organic pea protein in small amounts after harvesting results in higher prices due to compulsory separation of organic pea protein from conventional plant protein. The marketing & distribution network for organic pea protein is comparatively less efficient and costs increase due to the small sizes or volumes.