Facebook takes on Netflix with redesigned video programming, Watch

Introducing Watch, a new platform for shows on Facebook | Facebook Newsroom

Kayla Schwartz
|
10 August, 2017, 04:35

Being in the digital and Internet age, FacebookWatch is more than just a collection of online shows. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows. A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch.

Live shows that connect directly with fans.

Inside the Watch tab, videos will also be grouped according to popularity or those that are "most talked about", or even what the user's community is watching, e.g. Interested parties can "register your interest in creating a show" here. Shows are made up of episodes - live or recorded - and follow a theme or storyline. Content from Thrillist, Vox, and sports leagues like the National Basketball Association and MLB will be included in the social juggernaut's maiden voyage into programming.

"To help inspire creators and seed the ecosystem, we've also funded some shows that are examples of community-oriented and episodic video series", he says.

One such show is Returning the Favor with Mike Rowe, of Dirty Jobs fame. He'll in turn do "something extraordinary for them". People will be able to comment on, react to and join Groups around these shows in the same way they do for Facebook Live broadcasts, and viewers will be able to see those comments and reactions while watching a show. The circle, my friends, is complete. There's also the opportunity to create sponsored shows.

Expect Facebook to make the leap from the mobile and browser to the TV as video content is often best consumed on the largest screen in the house.

It seems as if Facebook isn't exactly clear on what sort of content will be housed in the Watch tab.

That's not for a lack of trying; throughout this year Facebook has announced eight new positions to assemble a team of music rights professionals including a Legal Director Music Licensing, a Music Business Development Manager and a Music Publishing Business Development Manager. Especially as ads are brought into the fold.

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