Ayrshire Scotland Business News is provided by the Elite Ayrshire Business Circle, an association of some of the top companies in Ayrshire. We publicise our members, and celebrate and report the wealth and rich diversity of entrepreneurial and business excellence that abounds here in Ayrshire, south-west Scotland. For further information e-mail Murdoch@eliteayrshire.com

The Elite Ayrshire Business Circle

Tuesday, 21 April 2015

Trump Turnberry unveils changes to legendary Ailsa golf course

The proposed changes to the legendary Ailsa course at Trump Turnberry Resort have been unveiled for the first time at a press conference hosted today at the world-renowned golf resort owned by Donald J. Trump.

[Pictured: Impression of how the new 18th hole

on the legendary Ailsa golf course wil appear.]

In less than one year after securing ownership, The Trump Organization and famed golf course architects Mackenzie & Ebert have completed a meticulous historic study and modern day review of the Ailsa course, and in close consultation with the R&A, have revealed plans for extensive but sympathetic changes many of which have been sought for decades.

The proposals for the great Ailsa course, which first opened in 1901 and has hosted the Open Championship on four occasions, will include the creation of five dramatic and stunning new holes and a range of alterations covering virtually every corner of the course which sits on over 1,000 acres.

“Today marks a very important milestone for Turnberry and we are thrilled to be officially unveiling a new and exciting future for this spectacular development. While considering improvements we have paid close attention to the prospect of staging future Open Championships. In close consultation with the R&A, we have created an intricate plan which covers every inch of this magnificent course and will make Trump Turnberry a masterpiece in golf course design providing the most challenging and spectacular golf experiences anywhere in the world,” said Donald J. Trump. “I would like to thank the R&A for their time and dedication to the delicate renovation of the Ailsa course.”

Hosting the press conference Mr. Eric Trump, Executive Vice President, Trump Organization, made a passionate commitment to make the course the best it can be. He commented; “Our plans are extensive and will offer a new playing experience which will be unrivalled anywhere in the world. Our main objectives have been to retain the routing of the course, but to emphasise the spectacular coastline views.”

The changes have been created in partnership with Mackenzie & Ebert, golf architects which currently advise 6 of the 10 venues on the Open rota, and were presented today in a digitally mastered short film which included a “fly through” illustrating the key changes.

Mr Martin Ebert, Director of Mackenzie & Ebert, commented; “There is huge international respect for the existing course at Turnberry and therefore these proposals will generate great debate in the golfing world. We have been very careful to make an in depth study of the evolution of golf at Turnberry before making these proposals. The re-born Ailsa course will create a much enhanced golfing experience, making even more use of the spectacular landscape and the iconic historic scenes that make Turnberry so special. That, in turn, will lead to even more enjoyable golf for everyone and further dramatic championships at Turnberry.”

Among the new changes announced today include the lengthening of the Open layout by 150 yards giving it a total yardage of just over 7,350 yards which will be a real test bearing in mind that there will now be 5 par 3s in the layout. It will retain its par 70 status for The Open but will increase to 71 for general play with the 5th hole becoming a par 5.

Five new holes will be created at the 6th, 9th, 10th, 11th and 14th together with alterations to all other holes including the reshaping and positioning of bunkers, new tees and green positions and the softening of green contours to provide for more options for flag positions.

A summary of the proposed changes to the golf course:

•A tougher par 4 1st hole lengthened with new championship tees and a new green and with a wider landing area to encourage more attacking play.

•An extension of the par 3 4th hole with a new green.

•An extension of the 5th hole at the tee and the green to produce a par 5 for general play but a par 4 for The Open.

•A new shortened par 3 6th hole, played from a series of tees, the most dramatic of which will sit on the dune bank by the beach, to a new green with danger all around.

•A new par 3 9th hole from the existing tees across the bay to a new green at Turnberry Point to create one of the most exhilarating par 3s in world golf.

•A new lengthened par 5 10th hole playing around Castle Port Bay with new championship tees providing a number of options with the driver, the boldest being a 280 yard carry over the bay. A new green will be pushed back to the site of the existing 11th tee providing a new elevated position with the ocean as its immediate backdrop.

•A new par 3 11th hole will play across rocky coastal inlets to a new green with a beautiful setting offering complete intimacy with the coast.

•A new lengthened par 5 14th hole with a new and elevated green on the site of the old 9th fairway offering 180 degree views of the sea.

•A new stone bridge over the ‘Wee Burn’ at the par 4 16th hole.

•A shorter par 4 17th hole with a new green short of the current green providing more room for a championship grandstand to the rear of the green.

•A lengthened and straightened par 4 18th hole offering a new elevated championship tee position on the dunes giving golfers a full view of the hotel for their final hole and for spectators and viewers a perfectly framed scene of players silhouetted on the horizon with the Turnberry seascape behind.

The proposals for the course have already been presented in a private meeting to golf club members to an overwhelmingly positive response.

Additionally, a £10m upgrade of the clubhouse and new Duel in the Sun restaurant is currently underway and is planned to open in June 2015, in advance of the RICOH Womens’ British Open, which will be the last major tournament to be hosted by the course in its current form.

Likewise, the 2nd course is being fully redeveloped to the highest standards of golf. It too will be a high calibre tournament quality course.

The newly re-designed Ailsa course will be available for play for the first time in June 2016.

THE EDITORThe Editor of Ayrshire Scotland Business News is Murdoch MacDonald, a graduate of Magdalene College, Cambridge University, where his journalistic contemporaries included John Simpson, now World Affairs Editor with the BBC, and Alan Rusbridger, Editor of the Guardian. Murdoch MacDonald has been in the public relations industry and a freelance journalist and broadcaster for more than 35 years.He has handled the PR accounts of many top Scottish companies, including Royal Bank of Scotland, Standard Life, John Menzies, Kwik-Fit and Barratt Homes.

He has hosted his own family finance programmes - "£s, Pence and Sense" on Radio Forth and "Moneywise" on Scottish Television.He now runs Ayrshire’s top PR consultancy Fame Publicity Services.

Wherever you are in the world, no other public relations consultancy, PR firm or publicity company can offer you a better or more cost-effective worldwide news distribution service, combined with search engine optimisation techniques that will drive customers and qualified sales leads to your company's website.

Murdoch MacDonald is also managing director of the Elite Ayrshire Business Circle, an association of some of the top companies in Ayrshire.Telephone: 01292 281498E-mail: Murdoch@eliteayrshire.com

Murdoch and his wife Lilian (pictured above) have written a book called "Phoenix in a Bottle", describing how they overcame alcoholism and are now, contrary to conventional wisdom, able to drink alcohol responsibly again. "Phoenix in a Bottle" is published by Melrose Books price £16.99 and is now available worldwide.Reviewing the book, eminent American addiction expert Dr Stanton Peele PhD commented:

“Phoenix in a Bottle is a modern version of The Days of Wine and Roses, and tells the true story of how two people who entered a period of desperate drinking stayed with one another in a close loving relationship, and emerged from their alcoholism able to drink responsibly again.

“Both a wonderful love story and a challenge to conventional wisdom about how people can recover from drinking problems, Phoenix in a Bottle gives people hope, and helps them to confront their own demons - alcohol or otherwise.”

And now "Phoenix in a Bottle" has been selected as a set text by a top American university.

“Phoenix in a Bottle” by Lilian and Murdoch MacDonald will now be required reading for all doctoral students in a psychology programme at Alliant International University in San Diego, California.

Alliant International University, headquartered in San Diego and San Francisco, California, was formed in 2001 by the merger of the California School of Professional Psychology (CSPP) and the United States International University. Alliant has 6 campuses throughout California and also runs programmes in Mexico City, Hong Kong and Tokyo. The California School of Professional Psychology at Alliant is one of the premier psychology schools in the US, and it counts roughly half the licensed clinical psychologists in California as its alumni.

Dr. Gary W. Lawson is Professor of Psychology at CSPP. He says: “I adopted Phoenix in a Bottle because the dilemma this couple struggled with and the questions they ask themselves are like so many others I have encountered in 35 years of clinical experience treating addictions.“However, nowhere in addiction literature have I seen these issues examined and explained as well as Lilian and Murdoch do in Phoenix in a Bottle.“I also recommend Phoenix in a Bottle to many of my patients as well.”

You can buy "Phoenix in a Bottle" by Lilian and Murdoch MacDonald online now direct from Amazon UK (click on book cover image below).