That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia.
But don't despair. There is still hope for some hoteliers.
Peter was presenting the 2008...

Here's some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more than 1,200 marketers was designed to identify the most effective Internet based marketing tools. Beyond...

Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group. The paper had a great chart highlighting the shifts companies need to...

Need more proof it pays to advertise in a recession?
General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%.
Here's another...

The article "Marketing to Succeed in Difficult Economic Times" mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a believer in this strategy. According to AdAge Magazine:
"The retail behemoth, long known for its penny-pinching...

The article "Marketing to Succeed in Difficult Economic Times" mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a believer in this strategy. According to AdAge Magazine:
"The retail behemoth, long known for its penny-pinching...

"Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the...

Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002.
While 2001/02 wasn't as bad as the current economic downturn, still there were winners and losers back then as well.
So what did the...

Wharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in these recessionary times.
We are delighted to present a podcast of an article entitled, “When The...

Retailers are some of the savviest marketers around. With an entire year's worth of profitability riding on their holiday marketing plans, what are they doing to maximize revenue? And what can hotels learn from retailers?
A recent article in the Wall Street Journal pulled the curtain...