In part three, we will take a little rest from reading and look at some infographics. Part one and Part two were over 2,700 words, so I thought less text and more visuals. So, without farther ado, I give you the 2020 Chinese Consumer:

McKinsey Consumer & Shopper Insights – Meet the 2020 Chinese Consumer

The next few pictures are taken from the McKinsey Consumer report titled Meet the 2020 Chinese Consumer. The report is a 44 page document about the 2020 Chinese Consumer and I recommend you read it because there is a lot of useful information.

Final Thoughts on the New 2020 Chinese Consumer

After reading and looking at all three parts, we can start to see a bigger picture. The 2020 Chinese Consumer is becoming more mainstream, educated, and independent. They are starting to gain more purchasing power, searching out brands and becoming loyal.

The next opportunity for marketers is capitalizing on the 45% of Chinese consumers that are entering the “Mainstream”, brands that are successful at turning them into loyal consumers will have a greater chance of surviving and thriving in China. As they move from “Value Consumers” to “Mainstream Consumers”, foreign and local brands will enter into an already fierce battle for brand loyalty.

Thanks for the comment. I have been working on the back end of the site, trying to improve the speed and structure and SEO. So, some of the pictures have been acting funny, but I think it should be good now. Sorry for the troubles.