Whether you’re traveling home for the holidays or hosting friends and family, the Christmas period can leave us all feeling a bit overwhelmed. However, for the family dog, the reemergence of decorations and scent of roasting turkey means only one thing: their former owner is coming home for the holidays, and they can’t wait to see them.For Lincoln’s 2018 seasonal Wish List sales event, we used this insight to build out an integrated 360 campaign. In the emotionally charged broadcast spot, we depict a young woman making her way home for the holidays and the eager anticipation of the family dog as she waits. In my capacity as Associate Creative Director, I worked on concepting the integrated campaign, scripting the commercial and overseeing it through production.