How Route88 started their logo design journey

Summary

We are changing our company name from RelevantAds.com to Route88.com. We need a new LOGO that will be the starting point for our new corporate identify.

Company name

Route88.com

What inspires you and how do you envision the design for your business?

We are a company that helps businesses be found on the internet. We currently take a company's information and send it out to places, so that the business can be found in local search engines. This is our primary business. We are changing our name in an effort to broaden our business lines... however we will continue to be in the business of helping businesses and taking their information and distributing it.

Concepts:

Information hub… information comes in… and sent out toplaces on the internet… information superhighway… highway system for information…and data on businesses.

… your information superhighway hub….

We are a distribution company, just like a trucking company…we pickup information from places and deliver it to other business to be soldto the end user.

One path, multiple destinations

Wants

- For Route88.com, I see initially using the 'getting businessonline tag' … Verb…getting… action orientated. Since we are in the B2B space… this is areference to that. I am ok if you want to suggest something different.... Tag does not need to be in the Logo.

- We would like a new color scheme, please suggest something that seems to work with the name... do NOT feel like you need to use our current colors.
- This is a corporate identity, so want something that is somewhat conservative... yet cutting edge at the same time.

Don't want

- We are pretty open... if it works and is able to convey what we want.