Hoff was also happy to speak about it's upcoming new range of DirectX 11 graphics cards. "It's certainly more than changing a sticker," he said with a grin. "I wouldn't say it's an absolute, complete from the ground up new architecture .It's a nice, different architecture."

Range refresh

It's been a full year since the launch of the HD 5000 series, the first DX11 GPUs, and AMD is only now facing serious competition from Nvidia's competing Fermi cards. Because of the lack of competition the AMD representatives agreed that was the reason there had been no change in the price of its cards since launch.

"We're right about that point where we should do a refresh," Hoff said.

"A one year cadence is about the best you're ever going to see on a new architecture," he continued. "We've got another unbelievable launch, with a wide range of products. That's about the best we could dream of."

He confirmed that it wouldn't just be the high-end card hitting the shelves by Christmas either. It wont be the full lineup, but we will see multiple SKUs of the card with the complete range following very quicky.

ABOUT THE AUTHOR

Components Editor

Dave (Twitter) is the components editor for TechRadar and has been professionally testing, tweaking, overclocking and b0rking all kinds of computer-related gubbins since 2006. Dave is also an avid gamer, with a love of Football Manager that borders on the obsessive. Dave is also the deputy editor of TechRadar's older sibling, PC Format.