In my opinion, the real challenge for cinemas is to ensure future generations continue to seek entertainment in their darkened halls. Digital distribution is already benefiting these consumers, who are finding it much quicker and cheaper to download the same content and watch it in home cinemas.

However, digital projection offers cinemas the chance to greatly expand the services they offer. How about watching the Olympics in real-time away from the crap atmosphere of a pub? How about becoming a venue for digital games? How about becoming the place where local content producers premiere their work?

This last idea is something I think I'll pursue to launch my forthcoming album of Leeton park remixes.