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Consumers in Egypt, Saudi Arabia and South Africa love a sweet bakery snack – but women are worried about the sugar.

DuPont Nutrition & Health has pinpointed sugar reduction as the top health priority in a survey of consumer attitudes towards sweet baked goods in Egypt, Saudi Arabia and South Africa.

The survey further revealed that biscuits, cookies, cakes and croissants are popular snacks in the three countries. As such, they are widely consumed at all times of day.

Growth markets in the Middle East and Africa are of particular interest to the sweet bakery industry. According to Innova Market Insights, 57% of new bakery launches come from the sweet segment, strongly led by biscuits and cookies.

“Women are the main decision-makers who choose which sweet bakery products to buy. They are also the consumers who are most concerned about health, especially the health of children and family members with a diet-related condition, such as type two diabetes. Sugar reduction is a key element in that,” says Lena Hamann, bakery marketing manager at DuPont Nutrition & Health.

Health is a growing interestConducted in cooperation with the global market research organisation GfK, the DuPont consumer survey focused on young professional men and women and mothers with children. All participants were aged 24 to 45.

“Our findings show the impact of demographic change and changing attitudes in these markets. While sales of healthier baked goods are still very small in the markets surveyed, we can see there is a growing interest in health among certain consumer groups.

Concepts for local tastesThe DuPont bakery application team has developed a series of inspirational sweet bakery concepts for the Middle East and Africa. These include a chocolate muffin with caramel filling, chocolate chip cookie and chewy chocolate peanut cake – all with 30-40% less added sugar than a standard recipe and a fiber claim.

A soft croissant concept has also been developed with a new all-in-one tailored blend – GRINDSTED® POWERBake 401 – that ensures at least 28 days of just-baked freshness on the shelf. The croissant recipe is suitable for a sweet or savory filling.

“Consumer preferences vary a lot from market to market. One of our strengths is our ability to adjust recipes to local market tastes. The feedback from our survey has given us important insights for future, market-specific concept development,” says Jan Charles Hansen, principal bakery application specialist at DuPont Nutrition & Health.

More about the surveysVisit www.bakeryperformance.com to learn more insights from the DuPont Nutrition & Health consumer survey in Egypt, Saudi Arabia and South Africa.

DuPont Nutrition & Health addresses the world’s challenges in food by offering a wide range of sustainable, bio-based ingredients and advanced molecular diagnostic solutions to provide safer, healthier and more nutritious food. Through close collaboration with customers, DuPont combines knowledge and experience with a passion for innovation to deliver unparalleled customer value to the marketplace.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.