Rain, fire and Tide laundry detergent all factored into a Daytona 500 that will go down as the most bizarre in NASCAR history.

And Brad Keselowski tweeted most of it live. From his race car. Then he provided another update minutes after crashing at 190 mph.

And oh, yeah, Matt Kenseth picked up his second Daytona 500 title.

"You would think after 65 years and running all the races that NASCAR has run ... that you've seen about everything," NASCAR President Mike Helton said. "You do think about, 'Oh, my gosh, if that can happen, what else can happen?'"

The first Daytona 500 to be postponed took more than 36 hours to complete after rain pushed it from its scheduled Sunday afternoon start to Monday at lunch, and ultimately turned it into the first ever NASCAR race run in prime-time television.

Then Juan Pablo Montoya crashed under caution into a safety truck filled with about 200 gallons of jet fuel, and the collision caused a massive fireball that scorched the track and will be the most indelible image of the 54th running of the "Great American Race."

What did they use to clean it up? Tide laundry detergent, of course.

Seriously.

The two-plus hour stoppage turned into a tweet-up of sorts, as the drivers climbed from their cars and crowded around Keselowski, who had pulled out his phone to provide real-time updates to his fans by posting photos and answering questions. His number of followers ballooned from about 65,000 at the start of the race to almost 200,000 by the time the fire was extinguished and racing could resume.

"I thought it was pretty funny," said Dale Earnhardt Jr., who had his losing streak hit 130 races when he came up short in his bid to chase down Kenseth in a two-lap overtime sprint.