Sunday, April 22, 2012

Logo programming to become less gay

But it's not necessarily a bad thing. Logo's GM, Lisa Sherman, said, "we are increasingly more interested in entertainment that isforus than entertainment that is exclusivelyaboutus." This came in a nicely written article in the Huffington Post that provided interesting rationale for the programming shift. The decision was influenced by research conducted by Starcom Mediavest group indicating that less than a third of us want to socialize exclusively with LGBT people, and a majority are proudly out but don't necessarily see being LGBT as something that is always front and center in our lives. But not to worry - your favorites, including RuPaul's Drag Race, aren't going anywhere.