Facing slowing global demand for diamond jewellery, international diamond companies are reshaping marketing campaigns to tap a growing pool of independent female spenders in China, the world's second largest economy.

Alibaba Group Holding Ltd is launching a project that will create a "smarter" and more connected athletes' village and stadia and make all Olympics stakeholders "more money", its executives said on Saturday.

McDonald's has created an outrageous diamond and sapphire-studded Big Mac ring worth $12,500 in a Valentine's Day stunt that encourages true Big Mac lovers to pledge their commitment by putting a ring on it.

​JW Anderson is having a busy - and creative - time at the moment with a new search for emerging talent to shoot its next campaign, and a collab with John Harragan that has seen it revamping its Shoreditch store.

​Debenhams has been investing in plus-size intimates of late and this has led to a 4.3% gain in sales of fuller bust market share in the last three months. Now it's launching a campaign fronted by Gigi Hadid's cousin.

River Island has launched a major ad campaign celebrating diversity and challenging stereotypes. Running across TV, social media and press, the campaign calls on the public to leave labels to clothes, not people.

Animal rights activists protested in Pyeongchang on Tuesday, adding that PETA’s campaigns over the last 15 years in Asia were gaining traction and that they had contributed to a dramatic decrease in fur sales in China.