China's movie box office revenue increased nine percent in 2018 to 60.98 billion yuan ($8.88 billion), according to the State Film Administration.

The top-10 highest grossing films comprise a split of Chinese films and Hollywood blockbusters. Foreign films account for almost half of all movies in the Chinese market, but their earning power is not as strong as it once was.

"The Chinese film industry has gained momentum in recent years, and its box office performance is quite impressive. More and more foreign filmmakers have paid attention to the domestic market, and the combination of Chinese and Western elements in film publicity is a clever idea to attract viewers," said Zhang Chengguang, a Anhui Normal University professor.

Let 's take a look at film posters with Chinese characteristics and revealed and see how they use Chinese elements in their design.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form.