Hasselblad Drops Camera Prices by Up to 23 Percent

The folks over at Hasselblad have just
made their high-end cameras significantly more affordable by dropping
prices on both the entry-level H4D-31 and high-end H4D-60 by as much
as 23%.

That may not sound like a massive
discount, but considering the original prices of both cameras, it's a
whopper. The H4D-31 dropped around $4,500 to a price of just over
$15,000. The H4D-60, meanwhile, went down in price almost $8,000 to
around $30,500.

"This price reduction campaign is
part of an innovative and dynamic marketing strategy for the company,
ahead of the world's biggest photographic trade fair," says
Hasselblad sales manager Chris Russell-Fish, referring to Photokina
in Cologne this September. "We are determined that more of the
world's serious creative photographers will now have unprecedented
access to a Hasselblad at a price they can afford."