As the industry shifts from volume to value, healthcare marketing’s function expands from patient acquisition to strategic support and population health management. Consequently, healthcare marketers must develop more sophisticated standards for measuring the ROI of their efforts, and must learn to effectively collaborate with their clinical and business peers to achieve both volume and value targets.

In this in-depth webcast, marketing leaders from Holy Redeemer Health System and Greenville Health System outline proven strategies for fostering growth and engagement in the new healthcare landscape.

At the conclusion of this program, participants will be able to:

Develop marketing’s role as a strategic partner to clinical and business teams

Prior to the webcast, you will receive an e-mail with detailed system requirements, your log-in information, presentation slides, and other materials that you can print and distribute to all attendees at your location.

COULDN'T LISTEN LIVE?

No problem. The ON-DEMAND version is now available! Use it as a training tool at your convenience—whenever your new or existing staff need a refresher or need to understand a new concept. Play it once or dozens of times. A $279 value!

PLEASE NOTE

Participation in the webcast is just $279 per site. All materials must be retrieved from the Internet.