Justin Bieber

The Weeknd

Soulja Boy

Adele

Colbie Caillat

Sean Kingston

[Photo Credit: Getty Images]

Cody Simpson

[Photo Credit: Getty Images]

Ingrid Michaelson

[Photo Credit: Getty Images]

Austin Mahone

[Photo Credit: Getty Images]

Arctic Monkeys

[Photo Credit: Getty Images]

As the world gets more and more connected digitally, it’s no wonder that an increasing number of burgeoning artists are creating followings online. But who’s been able to hit paydirt by going the digital route?

Check out our gallery featuring some of today’s hottest musicians, and find out how they took fate into their own hands by being their own promoters.