The Kore Swim 2013 Lookbook is Shot in a Sunny San Francisco

The Kore Swim 2013 lookbook is full of youthful energy, bright colors and a love for California's surfer culture. Shot on location in San Francisco, it appeals to the large population of surfers that reside in the city, even though the weather doesn't often warrant good beach days.

Nevertheless, the Kore Swim 2013 lookbook idealizes the climate. Co-owner Nicole Tracy says, "We thought this dilemma, which every true San Franciscan intimately understands, would make for a cool photo shoot concept--an idealized view of San Francisco as a place where girls can wear bikinis on Irving Street before heading out to surf at Ocean Beach."