Klean Kanteen is again making a serious push out on the festy scene, quite effectively reducing plastic bottles, cups and other plastic products — especially single use products — by providing hydration stations and working with festival organizers to incorporate and sell alternatives to plastic water bottles that show-goers reuse all weekend.

It’s even more of a challenge because many music festivals are backed by companies like Coke and Pepsi, but that isn’t stopping them.

At the center of KK’s single-use-free music fest strategy is the water refill stations. Companies such as Camelback have taken on similar initiatives at Austin City Limits and other festivals around the country.

For FloydFest, they worked together and installed a commercial well — providing free drinking water to all and eliminating driving it in. According to KK, the most immediate impact was eliminating the waste of more than 50,000 single-use plastic water bottles throughout the weekend. Purchases of Klean Kanteen Steel Pint cups eliminated the use of more than 64,000 single-use plastic cups.

To get behind this effort, a schedule and more info, click through to KleanKanteen.com.