Instead of giving her flowers or chocolates this Valentine's Day Gabrielle Union's husband really set her heart on fire another way - by giving to charity instead.

On Saturday, the 42-year-old actress and beau, Dwyane Wade, celebrated the day of love at his All-Star Bowling Classic in New York.

The event meant the basketball star not only got to bowl over his lovely wife but also get his celebrity pals involved to raise money for charities Sandals Foundation and Wade's World.

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Different approach: On Saturday, Gabrielle Union and Dwyane Wade, celebrated the day of love at his All-Star Bowling Classic in New York

However, the pair may have trouble actually bowling a strike as the couple could not let go of each other's hand.

At the event the newlyweds - the couple married last August - revealed why they love each other.

Gabrielle said the Miami Heat point guard likes to express his love in poem form.

Loved up: The pair may have trouble bowling a strike as the couple could not let go of each other's hand

Double date: Also joining the couple for Valentine's Day at the event was Jerry and Jessica Seinfeld

Bring It On star told People: 'They're about love and devotion and his feelings. And they're really impressive. Like, at first I thought he had a ghost writer.'

Dwayne meanwhile, said the actress is his partner in every way.

The 33-year-old told the magazine: 'She's appreciative of how hard I work and loving goes a long way.

Friendly competition: The comedian and his wife looked excited to get their bowl on for a good cause

Casually chic: Jessica - who wore blue jeans and puffy shouldered jacket - did her hair in a braided updo

'She's in support of my career, my choices, and when you're the man of the family sometimes you have to make choices and she supports me in them, good or bad, and that's unmatched, so I'm appreciative.'

The sports star said that included skipping Valentine's Day for a more worthy cause - his charity Wade's World helps support children in at risk situations.

'On this day, it's about loving. It's about appreciation. For us, we're very appreciative of what God has blessed us with, what we have and that's what we're here for – to make sure that we give back to others that don't have as much.'

Game on: Kelly Bensimon was quick to ditch her heels for bowling shoes and get down the important business of getting strike

Also joining the couple for Valentine's Day at the event was Jerry and Jessica Seinfeld.

And, coming solo but really getting into the spirit, was Kelly Bensimon.

The former star of Real Housewives Of New York dressed up the bowling event wearing a flower embellished black mini dress with black tights and studded peep toe booties.

The former model was quick to ditch her heels for bowling shoes and get down the important business of getting strike.

Star-studded: Katie Couric also attended the event which helps raise money the basketball star's charity, Wade's World, that helps support children in at risk situations