Originally Posted by Alrik Fassbauer
Personally I'd say : Omit these *huge* fairs completely and do more work on the basis ! Visit smaller cons, for example. There, you have the possibility to meet the target group directly whereas things like the E3 are on the one hand good for generating mass appeal, but can on the other hand give no guarantee that the desired target group is actually met.

I understand where you are coming from but I doubt the practicalities. Every major publication (and many small) send reporters to E3, from right across the world. If someone has any interest in games such that they read any gaming site/publication, they will see at least some E3 news.

How many small events do you need to achieve the same outcome? 2? 10? 100? What about internationally? Is Swen going to come to Australia? South Africa? Taiwan? If each fair takes three days (travel + fair), do you want Swen out of the office for the equivalent of a month (10 fairs)?