Deakin Speaking - iSnack 2.0http://communities.deakin.edu.au/deakin-speaking/taxonomy/term/111/0
eniSnack update 2.3.1http://communities.deakin.edu.au/deakin-speaking/node/57
<div class="entry clear">
<div class="snap_preview">
<p>Reports from <a target="_blank" href="http://www.theage.com.au/business/kraft-crumbles-isnack20-scrapped-20090930-gc9z.html" title="SMH">SMH</a> and other news outlets are advising that Kraft has responded to consumer &ldquo;outrage&rdquo; at the name of Kraft&rsquo;s new product, iSnack 2.0 (is this Kraft&rsquo;s Vista?), and decided to re-visit the competition to name the new product. This time, it will be a popularity vote &ndash; in the style of Australian Idol &ndash; another opportunity perhaps to raise the profile of the new product. Of course, iSnack 2.0 was a dumb name, but the amount of column inches (online, on TV and on-paper) devoted to this issue has been extraordinary.</p>
<p>&nbsp;</p>
</div></div><p><a href="http://communities.deakin.edu.au/deakin-speaking/node/57" target="_blank">read more</a></p>http://communities.deakin.edu.au/deakin-speaking/node/57#commentsBusiness and LawadvertisingbrandingiSnack 2.0Wed, 30 Sep 2009 08:12:19 +0000Paul Harrison57 at http://communities.deakin.edu.au/deakin-speakingiSnack 2.0: a branding disaster... I think not!http://communities.deakin.edu.au/deakin-speaking/node/56
<p>&nbsp;</p>
<p>Kraft Foods has released a new product that contains a combination of the black beer slops that Australians lovingly call Vegemite, and cream cheese. Non-Australians already find the black stuff weird, but in Australia, there has been a bit of a stink around the name that they have given to the new product, iSnack 2.0.</p>
<p>&nbsp;</p>
<p>I&rsquo;m the first person to say that any company that puts &ldquo;i&rdquo; in front of their brand, or product, and suddenly thinks that the &ldquo;young people&rdquo; will buy it is a bit of a&nbsp;<a title="nong" target="_blank" href="http://www.urbandictionary.com/define.php?term=nong">nong</a>, but Kraft may be on to something, that has been missed by all the complainers.&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://communities.deakin.edu.au/deakin-speaking/node/56" target="_blank">read more</a></p>http://communities.deakin.edu.au/deakin-speaking/node/56#commentsBusiness and LawbrandingiSnack 2.0VegemiteMon, 28 Sep 2009 01:36:55 +0000Paul Harrison56 at http://communities.deakin.edu.au/deakin-speaking