“It’s not what a movie is about, it’s how it is about it”.
— Roger Ebert

Unlike any other art, Films have a much greater impact on human’s mental consciousness. It holds the capability to impose an emotional instability in human minds. This is why it is said that movie making is more about observing and imagining. Now in this century, Filmmaking is not just about the script, screenplay and all. It comprises of lot many other factors. In Fact, a successful film promotion is merely about the Film marketing strategies related to that.

So, what is film marketing?

Many of us believe that the success of a film is all about how well it run in theaters.Well, I would say, Film marketing is all about driving the desired audience unto the theaters. Sometimes called film junket or press junket, Film marketing consists of various elements such as press releases, advertising, interviews, media involvements and most prominently Social Medias nowadays.

It’s no longer about Television, Print, and Outdoor

This is more like an enlightenment for every filmmaker these days. Back then, an efficient Film marketing strategy was all about the television, prints and all. But now it has changed, because, in order to reach the audience you need to find them at first. Today, it’s all about the internet.You need to find more people, you better go online, as simple as that.

Film Marketing strategies went digital

Well, it’s not a big surprise factor that film industries have adopted Digital Marketing techniques as a part of well structured Film Marketing Strategies. In fact, movie studios are moving beyond the typical techniques such as teasers, trailers and lot more by conducting Google hangouts with the crew, live streaming music launches, contests and so on.And the most interesting fact is that the spend on Film marketing Digital strategies has risen enormously these years.

I believe there are three major stages in a successful film marketing strategy, introducing, interacting and involving. Digital Media has involvement in all these three stages, great involvement indeed.

Search engine optimization for an effective film marketing strategies

Search engine optimization as an overall term for all the works and efforts we are investing on to the promotion of any services/products are not negligible. Unlike any other Digital marketing campaigns, Film marketing deserves more conviction as well as perception, even in its promotional campaigns.There are so many factors involved in this ranging from keywords to social media.

How Social media influence the way movies are marketed?

As a part of Digital marketing strategy, Social media has become one of the ‘behind the change’ reason, as films can gain a huge amount of buzz through it. It means, there is no longer need to rely on official reviews and adverts to know about the latest releases. Here is a quick review of few film marketing strategies in relation to social media.

Leaked images- Even though this seems to be an outdated technique, it still works. This kind of techniques is used probably for the promotion of superhero movies. The theory behind this tactic is that the movie producers will generate some excitement, years before the release of their films through leaked images. As the images would not reveal much more about the movie and characters, yet will definitely create a huge amount of online publicity and chatter.

Visual micro content- This is more like an emotional way of marketing, I would say. A movie called ‘If I stay’ recently implement this film marketing idea very successfully. The initial step towards this kind of campaign is always targeting the right social media platforms. And then generating visual micro content suitable for the platform. Sharing the banners, posting the behind the scenes pictures are also effective.

Content marketing campaign- Content is always effective and it’s definite that it will bring some results to you. Once again it is more related to social media channels. Even if a film marketing strategy is all about the kind of film to which we are dealing with, content is always helpful. One can also try local news stations, discussion boards and more along with Twitter, Facebook, Tumblr and so.

Video marketing- Very familiar, much effective, this is how one could interpret the role of video marketing Film marketing strategies. No matter what, we are ready to take chances on some products that we have not seen or tested properly, this is why the trailers are significant. It gives an initial impression and it’s a proven success. And I recommend seeing your trailer video initially through your official website, which obviously allows the audience to make more interaction through your social media mediums.

Social competitions and quizzes- It will become a huge disaster if you believe that the introduction part is enough.The fact is that you will miss the entire party. Interaction is very significant especially when coming to Film marketing. It may not be the most innovative thing you can do to improve the engagement but it can very effective at times.

Persona marketing- Your film will certainly have some interesting character that the audience could connect with in one way or another.Lot many Film marketing campaigns have already played on the audience’s emotions for particular fictional characters by developing a persona around those characters on social media. A Perfect example for this is the Ted character in the Twitter. With almost 7 lakh followers, Ted began posting some funny comments which in fact brought some unexpected results.

Alternate reality games- A slightly more complicated and deep Film marketing strategy is Alternate reality games (ARGs). This develops a fictional world that the users in the real world may interact with by using online communities. ARGs is a wonderful way to get your movie audiences involved and thereby creating ‘brand loyalty.

Make use of memes and other UGC Forms- This is more like a mutual beneficial Film marketing strategy. Memes are offering a great marketing opportunity, in such a way that your audience will create some highly shareable content that conclusively benefits your Film promotional strategies. The benefit of using memes is that they are easily customizable as well as quick to produce. Yet another possible strategy is to use caption contests, fan art or any other effective user-generated content tactics.

Google AdWords for the more targeted outcome- Each day, millions and millions of movie related searches are made in Google. I would say, the quickest way to reach those people is always Google AdWords.Even if it is not much of a cost effective way, it definitely is an option for those who care about reaching more targeted audiences.

Final thoughts

How powerful the visual media is or How much impact it can impose on humanity? The answer to his question is always about how well it reach the people. And Film marketing or Movie promotion is the beacon that leads to this destination.

Ever wondered what factors contribute to catapulting a business firm to success? Success, as many people who are starting their business or have experienced the birth pains of a business venture can attest, does not happen overnight. Successful business people who have blazed trails and expanded into the global market share that foremost among the factors that contributed to their success is having incredible focus. Hard work and determination are also part of the equation for success. Then of course, the way business heads or company founders adopted to he changing business environment also played a vital role in their stories of survival and growth. The business entrepreneur’s mindset or positive outlook is likewise an instrument to success.

Fashion designer Anna Sui is perfect example of a famous business personality who, through her own efforts, attained a measure of success. There were moments, she once said in an interview, when she did not have money, but she did what she can, and even took extra design jobs, to keep her company going. She’s an entrepreneur who’s alert to opportunities, and that helped in a big way, too. Today, her fashion business is hugely successful and her creations are snapped up by satisfied clientele worldwide. Sam Walton, the founder of Walmart, started out in the retail business armed with nothing more than a dream. He put up a small shop, adopted a hands-on approach, and through perseverance, resilience and a far-thinking mind, steered his retail shop to success. There are many business entrepreneurs who have fumbled & lost their direction. The more courageous, however, hang on to their passion, plan again, and rely on faith and gumption to overcome obstacles and create a successful business.

Other established firms employ their own tactics and techniques to sustain the momentum of business success. Some companies, like Disney for example, use a tradition of legendary service and whimsical touches at every turn. Yet even highly successful firms need leaders that can breathe fresh air into their corporate culture. Leaders with strategic goals that can revamp the business, even use tools to be up-to-date with market trends and ways of doing business in the digital world in order to create new revenue streams are highly desired nowadays.

It can be noted that the tasks & challenges to ensure business success in the modern age are not as simple anymore as they may have been decades ago. Today, most companies need to concentrate on maintaining great customer experiences. Firms nowadays also need to show corporate social responsibility and environmental responsibility. In fact, many companies are getting a pat on the back – from both stockholders and the public-at-large – for their impressive eco efforts. Indeed, a focused approach to business; cultivating continuous efforts to improve it coupled with the ability to spot and seize opportunities & come up with out-of-the-box solutions to problems; being tenacious in pursuing goals; bouncing back from setbacks; and above all, having faith can lead to a successful business. So whether you’re an online entrepreneur who’s passionate about your products & services, or an employee who’s still honing skills, you can create a positive vibe with your prospective clients by embodying the traits and gleaning useful insights from the experiences of successful business entrepreneurs & leaders.

Tips for a successful business can help all business owners, whether you are just starting out or if you have been in business for a lengthy amount of time. Just because you believe that you have a product to sell that you feel will be a huge success, doesn’t necessarily mean that your business will be wildly successful. You must properly manage the business utilizing proper techniques to operate the business on a daily basis.

If you are just starting out, the business plan that you write should include how you intend to market your product and what you feel is the edge over the competition. This set of plans will help your business have the positive outcomes that will net a profit. Strategic goals will help the entrepreneur focus and edge out the competition. Start the business on a small enough level so that it is easily managed and learning from mistakes is not as costly. If overhead is low then the company will be more flexible as market demand changes. If possible, use savings to launch the business rather than taking out loans from a bank.

Tips for a successful business must include planned outlines for daily operations. There will be rental agreements, equipment purchase and lease agreements, and the purchase of materials to create product, or product for resale. These agreements will help curtail price increases that could harm a developing business. Staffing the business will require a large investment of time in training and retention. Labor costs are usually the greatest expense of any business and as an owner you will need to wait to hire until you are turning a profit. The wages must be high enough to attract quality personnel, but low enough that the business can still turn a profit. Employee turnover is a huge cost to each business owner. If possible, try to offer earnings based on commission which will help foster incentives and loyalty.

A business owner may have the greatest business plan ever conceived, but without a positive ‘can do’ attitude, the business may fail. An owner who blames the employees for negative outcomes and refuses to take responsibility will find that he cannot make the changes that will be necessary to survive in the business world. An owner who is passionate about his business and its success is more likely to achieve that success than one who is not as motivated.

One of the most important tips for a successful business operator is that self discipline is very important. The entrepreneur must be willing to invest the time and patience that it will take to make the business succeed. This will often require that the business owner will work the greater amount of time than anyone in order to see the outcome desired. If the business is going badly don’t automatically assume failure. Rather, be willing to network with colleagues or do research to find strategic changes that will ensure success of the business.

If you bring experience to the table when you start your business you will have a greater chance at success. If you have worked with the product or performed the service for an employer, your experience will help when you open your own business. If you are selling a product that you feel that already exists but that you have improved on, you may find the niche and outpace the competition. As an owner you must constantly survey the market looking for opportunities on which to capitalize and looking at market trends in order to guide your business. Acting immediately, without over analyzing, will sometimes be the way to edge out the competition. Tips for a successful business can best be learned from other entrepreneurs who are willing to mentor you.