Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A
Worldwide Agency on behalf of Safilo Group from January 1, 2014 through March 31, 2014.
TOTAL NUMBER OF PRESS CLIPS: 99
TOTAL REACH: 82,091,266
TOTAL AD VALUE: $899,546.60
AVERAGE COST PER CLIP/ PER QUARTER: $9,086.33
EXECUTIVE SUMMARY
During the first quarter of 2014, 3A/Worldwide did very well in garnering placements for Safilo brands in
identified target markets throughout the region. It should be noted that there was a bump in coverage in the
markets of Chile and Peru. Additionally, we have been able to garner a significant amount of clips based solely
on organic pitching without events and editorial deliveries. The agency focused on highlighting the company’s
key messages while pitching the newest runway trends and models as well as celebrity sightings. This focused
pitching also resulted in an increase in placements among top tier publications such as Harpers Bazaar en
Español, Hola! and Ocean Drive.
3A/Worldwide also attended Safilo’s Global PR conference, which allowed the agency to more closely align the
region’s strategy to the overall company strategy. The conference also allowed the agency to better understand
each brand and how they are evolving. As a result, in the second quarter the agency will be able to better
leverage corporate PR initiatives for greater regional impact. The agency will focus on the proprietary brands
and look for more coverage in men’s publications. Moving forward, the agency will utilize editorial deliveries,
leverage fashion shoots and team with bloggers to maximize coverage in top tier and influential outlets.

QUARTERLY MARKET BREAKDOWN

STRONGEST MARKET PER QUARTER: During Q1, 3A/ Worldwide has increased its presence in Peru and Chile in
comparison to previous quarters. The agency has remained on strategy and will continue to grow Safiloâ&#x20AC;&#x2122;s
presence within top priority markets. The agency will continue to review upcoming editorial opportunities
among the region to maximize exposure.
STRONGEST MARKETS: Peru and Chile
MARKET WITH MOST ROOM FOR GROWTH: Argentina and Uruguay

MONTHLY MARKET BREAKDOWN IN Q1
MONTHLY MARKET BREAKDOWN ANALYSIS: During Q1, 3A/Worldwide has remained steady throughout the
months. The slight increase in coverage in February was a direct result of Valentines sunglass pitch, which had
great pickup in the region.

MONTHLY MARKET BREAKDOWN IN Q1
12
10
8
6
4
2
0

January

February

March

QUARTERLY BREAKDOWN BY MEDIA TYPE
MEDIA TYPE ANALYSIS: During Q1, 3A/Worldwide succeeded in attaining a great number of online hits and
increased its overall Editorial presence as compared to last year.