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Today, the retail space has evolved from simply being a quick stop into fuller immersive brand experiences. Shoppers have turned into retail ‘tourists’ who are after an environment that exudes brand feeling, culture and relationship. It’s a perfect opportunity to build on these offline brand experiences and initiate a lasting conversation online. When done right, it can result in deep meaningful connection with the customer and retain brand loyalty.

To celebrate the new generation of Maybelline, the brand has launched a nationwide search for six confident and passionate young New Zealand women who have the drive to achieve their potential. Maybelline is joining forces with Miss FQ to select six ‘Maybelline IT Girls’ who will be provided with top mentors and money-can’t buy experiences in their industries. Interlike came along to the celebration with social GIFty installation to kick start a social buzz around the campaign. Influencers and celebrities enjoyed beautiful makeup and created their own GIFs. Content generated was instantly shared over Instagram and Facebook and got #MaketItHappenNZ travelling.

Clinique, trusted prestige beauty brand producing quality Skincare and Makeup worked with Interlike on below the line component of the #FaceForward campaign. The main objective was to bring the campaign experience to the everyday people in the retail environment and achieve deeper brand connection with their customers. #FaceForward encourages us to set goals and think about our future self in every aspect, including taking care of our skin. Clinique has approached some of our favourite risk-takers and enterprising young women – including Margaret Zhang, Tavi Gevinson and Hannah Bronfman to front the campaign.