Apply one Crest Sensi-Stop Strip® for 10
minutes for targeted and immediate tooth sensitivity relief and up to
one month of protectioni

September 09, 2014 11:02 AM Eastern Time

CINCINNATI--(EON: Enhanced Online News)--Crest is unveiling one of its most breakthrough product launches in a
decade by announcing today the availability of Crest Sensi-Stop Strips.
The small, flexible, semi-transparent strips provide targeted, immediate
and long-lastingii tooth sensitivity relief like never before.

“I have struggled to
find an at-home solution that leaves my patients satisfied until now.
With one strip applied for 10 minutes, my patients can now have targeted
and immediate relief for up to one month.”

More than 50 percent of people will experience tooth sensitivity at some
point in their life caused by weakened enamel, gum recession and other
factorsii. Only 4 out of 10 sensitivity toothpaste users are
satisfied with their sensitivity toothpasteiii, which served
as a primary motivation for bringing Crest Sensi-Stop Strips to market.

“Crest Sensi-Stop Strips are a revolutionary at-home treatment for the
nearly 30 million Americans who suffer from sensitive teeth,” said Dr.
Nancy Rosen, a renowned dentist in New York City. “I have struggled to
find an at-home solution that leaves my patients satisfied until now.
With one strip applied for 10 minutes, my patients can now have targeted
and immediate relief for up to one month.”

Sensitivity sufferers admit they have changed their behaviors as a
result of tooth sensitivityiv, including the use of
sensitivity tooth paste and compensatory behaviors. Compensatory
behaviors include actions such as avoiding hot or cold foods and
liquids, avoiding sweets, avoiding cold air or changing an oral care
routine. Early stages of tooth sensitivity typically begin when people
are in their 30s and 40s however any one can be susceptible as the age
at which most sufferers first experience tooth sensitivity can range
from 20-49 years oldv. The onset largely depends on oral care
habits and practices such as over-aggressive brushing or gum disease.

With Crest Sensi-Stop Strips, the right amount of tooth sensitivity
treatment is applied exactly where it is needed. They are designed to
cover the outer gumline of sensitive teeth for just 10 minutes. Using
the same ingredient as some professional treatments, exposed dentinal
tubules are blocked. Dentinal tubules are small passageways that lead
directly to nerve endings. These tubules can be exposed due to the loss
of enamel from teeth and receding gums.

“Crest Sensi-Stop Strips are Procter & Gamble’s biggest innovation ever
in the tooth sensitivity category,” said Charles Pierce, Group
President, Global Oral Care & New Business Creation and Innovation,
Procter & Gamble. “This new at-home treatment addresses tooth
sensitivity and is a simple and highly-effective addition to existing
oral care routines. One Strip, 10 minutes and up to one month of
protection.”

Suggested retail prices for the new Crest Sensi-Stop Strips are $19.99
(6 ct.), $27.99 (10 ct.) and $34.99 (12 ct.). The strips are publicly
available for purchase on store shelves at drugstores and mass retailers
throughout the U.S. For more information, visit www.CrestSensiStop.com.

Another product for sensitivity relief, Crest Sensi-Repair & Prevent
toothpaste is tailored for sensitive mouths and helps repairvi
painful sensitivity and prevent future sensitivity, by building a
therapeutic and protective layer. For those that prefer a gentle oral
care routine, Crest and Oral-B also offer products such as the Oral-B
Sensi-Soft Toothbrush, and Oral-B Glide Sensi-Soft Dental Floss.

Like Crest
on Facebook, or follow the brand on Twitter (@Crest)
to receive updates and learn more about dental care.

About Crest

A trusted leader in oral health, Crest was the first oral care brand to
secure the ADA Seal of Acceptance for a clinically proven fluoride
toothpaste. Since first introducing fluoride toothpaste 54 years ago, it
is estimated that Crest has helped prevent more than half a billion
cavities in the United States. Headquartered in Cincinnati, OH, Crest is
owned and distributed by The Procter & Gamble Company.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community
includes operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.

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