Baby Toiletries Market Overview:

Global Baby Toiletries Market was valued at $56,938 million in 2015 and is expected to garner $87,339 million by 2022, registering a CAGR of 6.4% during the forecast period 2016 - 2022. Baby toiletries has witnessed increased adoption owing to factors such as increase in the hygiene care for babies, rising birth rate, and increasing disposable income of customers. Increase in the number of working women ratio and improving standards of living of people in emerging economies such as India and China creates numerous opportunities in the global baby toiletries market.

Increasing awareness regarding the benefits of the baby products such as baby wipes, diapers, and tissues is further driving the global baby toiletries market growth. However, presence of harmful chemicals in baby toiletries products such as phthalates and formaldehyde in shampoos and lotions hinders the growth of baby toiletries industry. Furthermore, these products have to undergo various clinical tests since they are to be used for the babies, the companies have to incur higher costs for R&D and clinical tests.

The report segments global baby toiletries market on the basis of product type, mode of sales, and region. Based on product type, the baby toiletries market is segmented into skin care products, hair care products, diapers, wipes, bathing products, and others. The online mode of sale, is expected to witness the fastest growth, registering a CAGR of 8.6%. Among the product type segment, diaper segment dominated the baby toiletries market with over 58% share in 2015, and is projected to maintain this trend throughout the forecast period.

The geographical analysis of the global baby toiletries market covers North America, Europe, Asia-Pacific, and LAMEA. Various countries covered under each region are studied and analyzed to identify the major trends demonstrated by these respective regions. Europe dominated the global baby toiletries market in 2015, followed by Asia-Pacific.

Top Impacting Factors

Rising Birth Rate

As the number of births is increasing in countries such as India and U.S, the demand for baby products and toiletries is expected to increase. Baby diapers, baby wipes, cotton buds, lotions, shampoos, conditioners, and other toiletries such as toothpaste and toothbrushes, are all the products which are used by the babies under the age of five. Therefore, as the number of births increases, the usage of baby toiletries is expected to rise, thereby creating many opportunities for small manufacturers to enter into the baby toiletries market with affordable costs.

Increasing Hygiene Care for Babies

According to World Health Organization (WHO), in 2015, around 5.9 million children died under the age of five. One of the leading causes of death is hygiene issues, which causes diarrheal diseases and other infections among children. Therefore, various health and hygiene awareness campaigns are being launched by leading companies such as Kimberly Clarks Huggies and many NGOs such as National Diaper banks, which have come forward to create awareness among parents to use biodegradable diapers and provide complete aid to the parents for the babys health.

Presence of Harmful Chemicals in Baby Toiletries Industry

Many chemicals are used in baby wipes, such as formaldehyde, which are harmful and can cause severe effects on the body. Formaldehyde can cause dermatitis in the skin, which is a skin infection, and can cause harmful reactions such as red skin, itchiness, and rashes. To limit the usage of some of these chemicals, namely phthalates, major countries like the US have permanently banned the usage of phthalates BP, DBP, and DEHP in baby products. For instance, Johnson & Johnson restricted the usage of chemicals such as formaldehyde and 1, 4-dioxane in its baby shampoo line. In 2014, P&G removed the phthalate chemicals from fragrances used in its products.

Increase in Working Women Ratio

Working mothers are amongst the prime consumer segments for baby toiletries manufacturers. The growth of the baby care industry, specifically the diaper industry, is in direct proportion with the working women ratio. Greater the number of working women, more will be the demand of the baby toiletries products. The number of women as a part of the labor workforce has increased over the past few years. The ratio is estimated to increase in the near future because of the supporting government policies. The ease and convenience provided by these baby products allows parents to save their time and simultaneously take care of the babies. This is expected to boost the baby toiletries market in the forecast period.

The factors affecting the baby toiletries market include rising birth rates, increasing hygiene care for babies, increasing disposable income of consumers, stringent regulations for usage of chemicals in baby products, and increase in the working women population. These major factors have boosted the adoption of baby toiletries owing to their various benefits including convenient usage, complete hygiene and care for babies, amongst others.

As the literacy rate continues to grow, the participation of women in the workforce has been increasing. The ease and convenience provided by these baby products allows parents to save their time and simultaneously takes care of the babies. In countries like US, labor force participation rate of mothers has been increasing.

The key drivers, restraints, and opportunities along with their detailed impact analysis have been elucidated.

Porters five forces model helps in analyzing the potential buyers and suppliers and the competitive sketch of the market, which is expected to guide the market players to develop strategies accordingly.

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Baby toiletries industry is estimated to depict a significant growth during the forecast period in Asia-Pacific, owing to the increase in hygiene care for babies; rise in birth rate in India, China, and other countries; and availability of wide range of branded baby products, such as sun screen lotions, detanglers, diapers, colognes, and wipes. Furthermore, owing to increase in the number of child-bearing women and their participation in labor workforce, the baby care products are used at a highest rate as these provide ease and convenience for working mothers to take care of their baby’s health, which further supplements the baby toiletries market growth.

Improvements in standard of living and rise in GDP in various regions of Asia-Pacific have encouraged people to use baby toiletries for their newborn and children. Moreover, change in people’s mentality over the usage of the baby products, such as diapers act as a major supporting factor to increase the growth of baby toiletries market. Many diaper banks, (such as The Diaper Bank and National Diaper Bank Network) assisted poor families in providing free diapers to the unprivileged families and spreading awareness regarding the benefits of using them. Various baby toiletries key players, such as Kimberly Clark, Procter & Gamble, and other NGOs are spreading awareness regarding baby health, which is further supplementing the market growth.