Green

Mankind is living on a big footprint, using 50% more resources than the Earth can sustainably produce.

But not to worry, it is easy to save the world.

Challenge

Green tech is the new Pink

Digitalisation is the knight in shining armor. With new tech, efficiency goes up. We grow green.

Easy as that. Sustainability is en vogue. Digital is selling like hot cakes.

But digital solutions are a double edge sword

Rebound effects are swallowing efficiency gains. Digital and societal innovations are moving at a different pace. Social injustice, information warfare, digital monopolies and soring energy consumption are bitter side effects.

Societies polarize. Democracy is in trouble. The green turns grey.

Accepted

Once a new technology springs into existence, it cannot be un-thought.

And this time around, destroying (weaving) machinery is not a solution. Directing the co-evolution of technology and society is. The digital transformation is human made and can be human shaped.

And humans are story telling organisms.

Without a compelling narrative, great inventions – also the green and social ones – are dead on arrival. To get these across and make sense of technology and sustainability, my agenda begins with ‘Once upon a time…’.

I free sustainability and tech from their ivory towers.

I translate knowledge into practice, in order to change institutions.

I turn data into drama, numbers into narratives, and stats into stories

– for a socially robust, sustainable and digital transformation.

Resources

Get some inspiration, explore my Library and easily export or cite the references.