CES 2014: What we experienced at Pepcom Digital Experience

CES 2014: What we experienced at Pepcom Digital Experience

CES 2014: Every year at the Consumer Electronics Show in Las Vegas, Pepcom holds a 'Digital Experience' showcase event before the main show opens, to showcase the best of the technology that is being exhibited. It's also a good opportunity for informal meetings, networking and general gawking at cool new things before the noise and fury of the main event in Las Vegas Convention Center.

And did we mention it's also really odd? This year's theme was the Wizard of Oz. Our intrepid editorial team were there.

I saw this coming but not as fast as it came to pass. Cameras as pure electronic gadgets, the only thing setting cameras apart being a lack of distractions (pure photography).

In the years I worked in the photo industry, I saw the PMA show go from a somewhat exciting, exclusive show like NAMM, where people wanted to get in but couldn't...to a show open to the public for paid admission...to a show that anybody could walk in, free...to a part of CES.

Canon may announce prosumer/pro grade items at the Feb. CP+ show in Japan or at Photokina, both of which are oriented to high-end imaging, as compared with the mass-market CES, which also shows TVs, video games, security systems, and a host of other non-photo/video equipment.

Gonna side track a little and take notice about how marketing over the past few decades has went from the 'proud to work, contribute or be more effecitve' to an 'all about me' message. Thus we now have connective hardware and software that allows one to fulfill that purpose.

Selfish selfies aside. It's still awesome to consider how we can communicate in ways unimagined even a few short years ago. That the camera itself has been reduced to an appliance.