Marketing TextThe report summarises the project's dissemination activities. In the first year, the focus of the communication was on the general introduction of the project and its planned outcomes. The aim was to call the attention of the target groups and raise their interest at the project. The goal of the second year’s activities was to engage end-users and service providers in using the product, hence ensuring its sustainability. The Application was launched and was accompanied by pilot testing activities that enabled the improvement of the MOVE-ON service package by collecting and utilising feedback from the target groups. Dissemination tools and channels were widened, face-to-face events were organised to disseminate the project results and to identify partnerships from a wider business community for the prolongation of the existing partnership.

DescriptionThe report summarises the project's dissemination activities. In the first year, the focus of the communication was on the general introduction of the project and its planned outcomes. The aim was to call the attention of the target groups and raise their interest at the project. The goal of the second year’s activities was to engage end-users and service providers in using the product, hence ensuring its sustainability. The Application was launched and was accompanied by pilot testing activities that enabled the improvement of the MOVE-ON service package by collecting and utilising feedback from the target groups. Dissemination tools and channels were widened, face-to-face events were organised to disseminate the project results and to identify partnerships from a wider business community for the prolongation of the existing partnership.

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