Also refer to the post I did on measuring "online" success. I'm still unconvinced as I think we need to do more talking to people – when we evaluated educational websites, museum sites that we thought were good the students often hated! Seb did state that while we need to do qualitative research we need to segment the audiences first – I'm still not sure about this...

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What is the audience research blog?

Hi everyone. I'm conducting a blogging experiment - will this blog become a way for those of us who work in museum evaluation and audience research to share our work with the world, rather than via email to our contacts as happens currently?

My challenge to you, my colleagues, is to use this blog to post questions, answer queries and share experiences. I look forward to this adventure with a mixed sense of excitement and anxiety!

Disclaimer: The views expressed on this blog are those of individual post authors and are not the official views of the Australian Museum, who accepts no liability for content posted on this site. This blog is moderated by Lynda Kelly with input from Mel Broe an intern from the University of Sydney.