Eamonn Holmes and Ruth Langsford will front new Channel 5 prime time consumer entertainment show Do The Right Thing.

The husband and wife presenting duo will be joined by ex-MP Ann Widdecombe, radio presenter Roman Kemp and TV presenter Michael Underwood for the new series.

The show has been described as a “people-driven, live audience programme which puts the spotlight on rogue companies and red tape, whilst championing consumer stories and creating emotional reunions”.

Ann Widdecombe

Do The Right Thing will see Holmes and Langsford and their team reporting on examples of bureaucracy, meeting people who make a difference to their communities and celebrating unsung heroes.

Holmes, who hosts ITV daytime programme This Morning with Langsford, said their new effort is “a bold, crusading, consumer entertainment show unlike anything else on British TV, that will not only touch people’s hearts but will change lives”.

Strictly Come Dancing star and Loose Women panellist Langsford added: “The stories we are going to cover, the issues we are going to investigate and the campaigns we are going to run will strike a chord with people across the country.”

Richard Woolfe of Goowoo Media, who created the show, said: “Do The Right Thing will tell extraordinary stories about everyday people.

“Eamonn and Ruth, together with our fabulous team, will champion the underdog and celebrate all that makes us laugh – or drives us mad – in this bonkers world.”