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If you listen carefully to the videos with the marketing types and the high-ups in Ford, some of them talk about how the Mach E will help them keep the ICE Mustang alive. It's sort of like a brand offset. That's part of the reason for all the speculation about an electric Camaro. The difference between Ford and GM is Ford is keeping the Mustang alive, while GM has stated they are ending the Camaro line in 2023.