Tuned Global, a leading Australian mobile engagement company using music as key content, has signed an agreement with Japan’s leading music streaming service Line Music, to beef up its music catalogue in a short timeframe.

Line, a world-wide messenger service was on the lookout for an experienced music technology company to ingest millions of tracks quickly to delight its 220 million global MAU (Monthly Active Users) of Line Music in Japan.

Users can effortlessly send music or playlists directly to friends or groups on the Line app’s chat screen or share them on their timeline. Songs sent by users in the Line app can be played inside the app’s chat and timeline screens.

Tuned Global ingested many millions of tracks over a 24-hour period, its systems scaling automatically to achieve the time frame goal. This process would have taken 30 days to finish in the past.

According to Con Raso, MD of Tuned Global: “We have the best-in-class resources to integrate using a powerful platform. We know that if we are to succeed in this music streaming innovation era, we need to have a unique offering for our partners that will enable them to execute faster in a seamless manner.”

The company built a technology called Intaga to ingest massive volume of incoming files from record labels and deliver content in the appropriate format to Line Music.