Robert McDonald, Procter & Gamble

"Our vision is to be the most digitally-enabled company in the world...To achieve t his we are innovating...across all major business processes: from 'molecule to shelf'...and from 'ideation to consumption.' We're getting flatter, faster and simpler. We're creating a technology-enabled culture through which consumers, employees and business partners seamlessly collaborate and interact from anywhere and at any time. And we're learning to operate on a demand-driven real-time, forward-looking basis every day."