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NEW YORK – March 17, 2015: Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest media services powerhouse, is expanding its post-production footprint and capabilities with the addition of Robert Morlano as Senior Vice President of Post-production. Beginning today, Morlano will be in charge of all post-production sales and operations out of the company’s New York office, bolstering its East Coast presence.

Morlano previously served as the Senior Vice President, Broadcast Sales at Technicolor PostWorks, where he was immersed in production workflows for nine years.

The addition of Morlano comes at a time when Prime Focus Technologies is expanding its cloud-based solutions, with multiple offerings being announced at NAB. These offerings will focus on ‘Digital Next’ realities and help address the challenges faced by content creators to meet the demands of the digital consumer.

“We are excited to welcome Rob to the team,” said Patrick Macdonald-King, President, North America. “This addition marks a new phase for PFT and is a great representation of the ways we are continuously challenging our staff to meet the demands of the changing media and entertainment industry. With Rob’s experience and guidance, PFT will continue to grow its offerings and expand on our recent success with 4K post-production and finishing.”

Morlano will be furthering PFT’s client base in the reality, scripted, unscripted and documentary style verticals. In addition to sales, he will have oversight of all creative post services including show post, picture, audio, QC, mastering and finishing work. Morlano will also help expand PFT’s DAX Production Workflow Applications and Digital Dailies® services.

“I’m honored to be a part of this team and global collaboration,” said Morlano. “PFT is a forward thinking company that is ahead of the curve in developing cloud-based solutions. I look forward to expanding my exposure in post and media, helping clients through their transitions to meet the challenges presented by the digital era.”