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Recap: Agenda Long Beach

— August 01, 2013

The Agenda ten-year anniversary party was in full swing at Agenda Long Beach. "Looking back at Agenda’s humble beginnings and now our ten year run, I want to take the opportunity to thank all our brands and retailers for the continued support and sharing in our vision,” says Aaron Levant, Agenda founder. “Long Beach was the largest show in the history of Agenda, showing a staggering over 40% increase in Retail and Distributor attendance. I can’t think of a better way to commemorate our ten year run.

Not only did the show launch WMNS, a dedicated area for the makers of women’s apparel, the show also partnered with GrindMedia to create a product media showcase on the show floor called “The Break” where leaders such as Bob Hurley of Hurley, Pete Fox of Fox and Kelly Gibson from RipCurl shared their industry secrets and gave attendees an insider look into their brands.

After day two came to a close, over 700 guests attended the launch of Agenda Emerge, a conference platform featuring industry giants like Mark Ecko, Bobby Hundreds and Johnny Cupcakes and their stories and views on the state of the industry.

Meanwhile, highlights on the show floor included retro large-sized gold jewelry from Veritus, Bling-ish and Flud gold watches. Obey was there, in force, with both its men’s and women’s collection, the latter featuring jewelry, bags, tees and button ups. They were near all the usual Agenda suspects like Hurley and RVCA and business was booming; especially at The Hundreds who, like Agenda, is celebrating their 10th anniversary with backpacks, shoes and tees their legions of fans have come to expect.

Staple showed bird tees in their pigeon caged theme booth next to Crooks & Castles incredibly creative Monopoly board spoof. Ill times Ill revealed their Thuguxury line with full sublimations and cut and sew leather sleeves. Dickies looked fresh, making over their workwear chinos in fresh new colors and cuts.

House of Marley showed their reggae-themed audio gear and headphones near Focused Space rucksacks. Neff’s booth seemed bigger and cozier than ever with their cool glasses, hats, watches and other accessories. Ambig brought their tees and trunks while a whole section of skate distributors busily forced fans into the aisles, getting glimpses of decks and wheels.