Marketing and Entrepre­neur­ship

Welcome

The Department of Marketing and Entrepreneurship offers a variety of programs designed to meet your needs. With three majors and two minors, there are combinations to suit your interests whether you want to start your own business, work in a corporation or small business, go into sales, product development or brand management.

Degrees

Entrepreneurship Major

The Entrepreneurship major curriculum is designed to provide you with the academic background and tools you will need to succeed in entrepreneurial corporations, small businesses or your own venture. The courses will focus on market and business opportunities, and you will engage in several hands-on experiential learning activities.

Managerial Marketing Major

The Managerial Marketing major features small classes and a hands-on approach to learning how to function effectively in small firms. You will develop analytical, decision-
making and communications skills used and valued in this field.

Marketing Major

The Marketing major provides you with a general approach that can be applied to many areas of business. The program covers a wide array of topics in marketing including consumer behavior, research, personal selling and more, giving you a generalist’s perspective and working knowledge of the theory and practice marketing.

Entrepreneurship Minor

The Entrepreneurship minor immerses you in the entrepreneurial process through coursework, entrepreneurial programs and exposure to entrepreneurs in the community. You will be prepared for the various aspects of starting a business, acquiring a business, corporate entrepreneurship and working for a small business. An entrepreneurship minor is also available for non-business majors.

Marketing Minor

The Marketing minor helps you develop perspectives and skills necessary to understand consumer behavior, enabling you to provide consumer satisfaction in a highly competitive field of business marketing, in both profit and not-for-profit organizations.

Professional Sales Certificate

The sales certificate is an excellent complement to most majors and opens your employment opportunities. You will walk away with the vital tools needed to become a successful sales professional in any business environment.

Ph.D. in Business Administration, Marketing Concentration

The Ph.D. in Business Administration with a concentration in Marketing provides you with research and teaching skills to join university marketing faculties in the United States or internationally. This is a four-year program that includes coursework, comprehensive examinations and a dissertation.

We offer 12 Marketing and Entrepreneurship-specific scholarships along with general College of Business Administration scholarships based on merit and financial need. Internship and education abroad scholarships are also available.

As an Entrepreneurship, Marketing or Managerial Marketing major, you may use an internship as a credit for your major. If you are a junior in good standing, meet the minimum cumulative and major GPA requirements, you may be eligible to receive credit. Talk to your advisor or visit the College of Business Career Services Administration Office for more information.

Faculty/Staff Directory

Christopher Groening is an Assistant Professor of Marketing. He has published in the Journal of Marketing, Journal of Business Research, Journal of Service Research, among others. Chris's current academic research centers around investigating stakeholder influence on the financial outcomes of a firm. He teaches Marketing Strategy to undergraduates and MBA students, Brand Management to MBA students, as well as a Marketing Strategy Ph.D. seminar.

Student Organizations

The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide. The principal roles of this organization are to foster knowledge sharing; provide resources, education, career and professional development opportunities; and promote/support marketing practice and thought leadership.

The Collegiate Entrepreneurs' Organization (CEO) is a student organization that fosters the development of entrepreneurial skills in its members. Meetings often include outside speakers who lead lectures, question-and-answer sessions and workshops to build students’ understanding of the entrepreneurial experience.

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