Twitter Basics: Part 1 – Benefits

When I mention Twitter to others, it provokes looks of enthusiasm, confusion or sometimes scorn. Those of us who have figured out how to use it successfully are wide-eyed evangelists. But most people I meet either have dipped into it and just don’t get the attraction, or they dismiss it as a time-wasting fad they have no use for. I understand their negative reactions. Although the Twitter website is many times more helpful now than it was when I started “tweeting” in early 2008, it’s still difficult to figure out how to spend time efficiently and effectively on Twitter.

Because Twitter has given me a huge return, both personally and professionally, I want to share with you what I’ve learned along the way so you can reap similar benefits. I’m going to discuss using Twitter in a personal context, as an individual using it for personal and professional reasons, but what I’m sharing can also be applied to an organization’s use of Twitter as well. The same “rules” apply.

Professional Development

Twitter is my #1 professional development tool. It’s my information curator. I first turn to the blog posts, articles, videos and webinars recommended by my Twitter friends before I read anything else.

I also use Twitter to follow the conversation and sound bites emerging from conferences, webinars and seminars I can’t attend in person. I participate inTwitter chats– weekly scheduled chats organized by industry, profession or interest and open to anyone who wishes to lurk (that is, just read) or participate.

Networking and Relationship Building

Twitter is a conversational medium. You can talk or tweet to anyone who’s listening or you can direct your conversation toward one or more people. You can even talk privately using the Direct Message function. Everyone uses Twitter in their own way. Some keep things purely professional. Many others, like me, do a mix of professional and personal tweets. I tweet mostly about associations, blogging and social media but I also sprinkle in tweets about food, cooking, craft beer, professional cycling and other topics. A mix of personal and professional gives you a better sense of a person; it makes them more interesting to follow.

A conversational platform like Twitter makes it easy for people to develop relationships that may remain online-only but, with care and attention, those relationships can deepen over time and even transform into real life friendships. Before I moved to Raleigh in the summer of 2009, I cultivated a network of Twitter followers who lived in the Raleigh/Durham area. I got to know them and they got to know me. By the time I moved here, my social calendar was full of coffee, beer and lunch meet-ups. I had an immediatesocial circle and many of those whom I met on Twitter before moving here are still my friends today. It was a completely different experience when I moved to Sacramento in 2004 before the days of Twitter. I arrived there knowing no one except the work colleagues who interviewed me prior to my move. It took years to develop the same quality network and friendships in Sacramento that I developed here in Raleigh in months.

I had a similar experience with my professional network. I originally learned about Twitter from bloggers in the association community. These bloggers and many others I met on Twitter have gone from being strangers to becoming acquaintances and friends. Twitter gave us a platform to share ideas and resources, participate in weekly chats and hang out and talk with each other. When I met many of my association Twitter friends for the first time at conferences, we didn’t greet each other with handshakes but with hugs. We already knew each other from Twitter. The ice had long been broken. We had a sense of each others’ personality and character. The “Twitter hug” is more common than you would imagine.

Reputation and Branding

Personal branding is still an odd concept for many. At first, it might seem a bit smarmy, connoting too much spiel and self-promotion. But I think the best personal branding comes from being the real you in a thoughtful way.

If someone, let’s say a potential employer or client, googles your name, what will they see in the search results? Maybe your contact info or bio on your company website? But besides that, is there anything else that gives them some idea or clue about your experience, knowledge, personality or capabilities? What if they were to compare those results with a search on someone who tweets regularly, comments on blog (or blogs herself) and has an updated LinkedIn profile? That social presence gives a better sense of a person.

Your Twitter account is indexed by Google, along with the rest of your public online footprint, and will rank high in search results. That’s why you should be cognizant of your tweets and how they might influence someone’s perception. Be a good social media citizen – share good stuff, be a good conversationalist, share the spotlight and express your personality. Twitter gives you the opportunity to share your work with others – your articles, blog posts, videos and presentations. I can tell you from personal experience that this gives you the exposure that will lead to jobs and other opportunities.

Even if your Twitter use is strictly personal, you can have access to all kinds of good information and conversation – conversation that can lead to new relationships. I have found great recipes, hiking trail suggestions, Tour de France gossip, news about craft beer releases, events and activities in Raleigh, while sharing laughs and becoming acquaintances, and sometimes good friends, with those I meet on Twitter.

When I mention Twitter to others, it provokes looks of enthusiasm, confusion or sometimes scorn. Those of us who have figured out how to use it successfully are wide-eyed evangelists. But most people I meet either have dipped into it and just don’t get the attraction, or they dismiss it as a time-wasting fad that has no benefit. I can understand these negative reactions. Although the Twitter website is many times more helpful now than it was when I started “tweeting,” it still is difficult to figure out how to spend time efficiently and effectively on Twitter.

Because Twitter has given me a huge return, both personally and professional, I want to share with you some of what I’ve learned along the way so that you can also reap similar benefits. I’m going to discuss using Twitter in a personal context, as an individual using it for personal and professional reasons. But what I’m sharing can also be applied to a company’s or organization’s use of Twitter as well. The same ‘rules’ apply.

Professional Development

Twitter has replaced Google Reader as my #1 professional development tool. Long ago, Google Reader replaced magazines and other printed publications as my favorite learning tool. I still use my Reader to subscribe to blogs of both personal and professional interest to me and highly recommend that you set up an account if you don’t have one already. For a quick overview of Google Reader, watch these two videos from Commoncraft – xxx and xxx. But for the last few years, Twitter has been my #1 curator of information. I first turn to the blog posts, articles, videos, webinars and podcasts recommended by my ‘tweeps’ (my Twitter friends) before I read anything else. If I don’t have time to read the recommended post, I “favorite” it (similar to a bookmark) and return to it later.

I also use Twitter to follow the conversation and soundbites emerging from conferences, webinars or seminars that I can’t attend in person. I participate in Twitter chats – weekly scheduled chats that are organized by industry, profession or interest and open to anyone who wishes to lurk (just read) or participate.

Networking and Relationship Building

Twitter is a conversational medium. You can talk or tweet to anyone who’s listening or direct your conversation toward one or more people. You can even talk privately using a Direct Message. Everyone uses Twitter in their own way. Some keep things purely professional. Many others, like me, do a mix of professional and more personal tweets. I tweet mostly about social media but I also sprinkle in tweets about food, cooking, craft beer and professional cycling, among other topics. This mix of personal and professional gives a better sense of who someone is; it fills out their character.

This conversational, and sometimes personal, platform makes it easy for people to develop relationships. Before I moved to Raleigh in the summer of 2009, I cultivated a network of Twitter acquaintances who lived in the Raleigh/Durham area. I got to know them and they got to know me. By the time I moved here, my social calendar was full of meet-ups for coffee, beer and/or lunch. I immediately had a social circle and many of those whom I met on Twitter before moving here have become my good friends today. It was a completely different experience than my move to Sacramento in 2004. I arrived there knowing no one but the work colleagues whom I interviewed with prior to my move. It took years to develop the same quality network in Sacramento that I developed here in Raleigh in months.

I had a similar experience with my professional network. I originally learned about Twitter from bloggers in the association management industry. Those bloggers and many others in the association profession have gone from being strangers to acquaintances to friends. Twitter gave us a platform to share ideas and resources, participate in weekly chats and hang out and talk to each other. When I met many of my blogger friends in real life last summer, we didn’t start with a handshake but rather with a hug. We already knew each other from Twitter. The ice had long been broken. We had a sense of each other’s personality and character. The “Twitter hug” is more common than you would imagine.

Reputation and branding

“Personal branding” is a funny concept. At first, it might seem a bit smarmy, connoting too much spiel and self-promotion. But I think the best personal branding comes from being the real you in a thoughtful way.

If someone, let’s say a potential employer or client, googles your name, what will they see in the search results? Maybe your contact info or bio on your company website? But besides that is there anything else that gives them some idea or clue about your experience, knowledge, personality or capabilities? What if they were to compare those results with a search on someone who tweets regularly and also comments on blog (or blogs himself) and has an updated LinkedIn profile? There’s a lot more there to give a sense of a person.

Your Twitter account is indexed by Google, along with the rest of your public online footprint, and will rank high in search results. That’s why you should be cognizant of your tweets and how they might influence someone’s perception. Be a good social media citizen – share good stuff, be a good conversationalist, share the spotlight and have a personality. Twitter gives you the opportunity to share your work with others – your articles, blog posts, videos, presentations. I can tell you from personal experience that this can give you the exposure that will lead to jobs and other opportunities.

Even if your Twitter use is strictly personal, you can have access to all kinds of good information and conversation – conversation that can lead to new relationships. I have found great recipes, hiking trail suggestions, Tour de France gossip, news about new craft beer releases, ideas about things to do in Raleigh, while sharing laughs and becoming acquaintances, and sometimes good friends, with those I meet on Twitter – my tweeps.

In upcoming posts, I’ll show you how to get started on Twitter by creating a profile and managing your settings, how Twitter works, and how to overcome the obstacles that trip up so many – figuring out whom to follow and how to engage on Twitter.

[…] Now that I’m back from the ASAE Annual Meeting, let’s get back to Twitter. Part 1 of this series shared ways that Twitter can help you with professional development, networking and relationship […]

[…] Social Networking, Twitter | Leave a Comment In previous posts in this series, I shared ways Twitter can help you with professional development, networking and relationship building, and personal branding; gave […]

[…] of us now find knowledge resources and networking opportunities in new places. My top professional development resource is Twitter. It used to be Google Reader, but now my Twitter friends act as a filter (or curator) by sharing […]