FTR 041: Keith Williamson – Change or Be Changed and Commit to be a Forever Student

Our Suppliers Need to Better Understand the Service Professional. Bob Greenwood, President of Automotive Aftermarket E-Learning Center points out that the supply side of our industry must find a higher level of understanding of the opportunities and challenges of the service professional. He says it’s not all about selling parts, but about how the suppliers can help the pro become more efficient, productive and profitable.