"Starwood Hotels and Resorts"

Join Stephen Gates, Vice President and Creative Director of Global Brand Design at Starwood Hotels and Resorts, and Stephen Santiago, Director of Mobile & API at Starwood Hotels and Resorts, to learn the design and development secrets behind building Starwood's mobile roadmap. See how Starwood continues to launch award-winning, multiplatform mobile apps and mobile websites.The session will cover:• How to create a successful roadmap for mobile apps and mobile websites• Techniques for getting buy-in on your mobile roadmap at your company• Design and development insights learned from creating complex iOS and Android apps for smartphones and tablets, including the creation of Starwood's pioneering state-aware UI design concept• Insights learned from Starwood's work to completely redesign its mobile websites for nine brands in nine languages

See how the nine brands managed by Starwood Hotels and Resorts, including W Hotels, Westin, Le Meridien, Sheraton, and St. Regis, use Adobe's design tools to redefine digital branding. Join us for an informative session, and be prepared to rethink how you build your brand on the web, mobile devices, and beyond.