On the Web

Profile Information

Full Name:

Gordon Simmons

Display Name:

gordonsimmons

Job Title:

Owner

Company:

Business Web Strategies, Inc

Type of Work:

Business Owner

Location:

Rochester, NY

Bio:

Gordon Simmons brings a decade of data analysis, database administration, business intelligence modeling, and reporting to the company. Gordon has worked in the corporate world on both sides of the fence; as a business manager and as an IT professional. He understands marketing and business as well as he understands data. He also brings 30 years of customer service skills to Business Web Strategies, and knows how to communicate well with the small entrepreneur and also… Read more about Gordon here. Connect with Gordon: @BizWebStrategy and on LinkedIn. Catch up with Gordon on Google too!

Agreed, Stephan. I just wrote a post the other day that addresses the issue of clients telling us they want to be #1 on Google. They see that as a goal, but it's not. Making money is the goal. We use a similar approach of getting to know the business and addressing as many parts of the big picture that we can. SEO is one part of that picture, but so is good ol' word of mouth advertising. We try to take a broad based approach so a client's marketing efforts aren't all wrapped up in one area.