THE MOTH

Trans-media branding / identity system

The Moth is a trans-media branding and identity system which focuses on typography across an increasingly complex and dynamic set of contexts. Playing with the theme of "drawing a moth to the light," this project attempts to create a typographically-driven identity system that functions seamlessly across various media types like print-based communication, to the dimensionality of environmental design, to the dynamics of networked interaction and to the glowing substrate of the screen.