Show All the Value They Get in the Course

6 Video Courses that will will help you get [the main benefit of the course]

Main Benefit of Course 1

Duration: 3h 55m

Tell them what they will discover in this course and how this will help them achieve their goal.

Main Benefit of Course 2

Duration: 3h 55m

Tease the content of the course. When reading this, they need to think "I need to learn this RIGHT NOW"

Main Benefit of Course 3

Duration: 3h 55m

For each course, ask yourself:What will they learn? Why is this important?

Main Benefit of Course 4

Duration: 3h 55m

Link the title and the image to the course delivery page.

Main Benefit of Course 5

Duration: 3h 55m

The images help to make your digital course look more "real". If you do not have screenshot images of your course, try using icons instead.

Main Benefit of Course 6

Duration: 3h 55m

By now the reader should be blown away by everything that they will be able to achieve after following your online course.

About the Author

Explain why you're to right person to teach this stuff. This paragraph will convince the reader that you have the right "credentials" to be the teacher of this course. This doesn't necessary mean you need to have a diploma! Tell your experience, your struggles and how you overcame them. Talk about results you've obtained for yourself or other clients. Don't make this section too long, just long enough to build credibility and to show off your personality. People buy from people, not from websites. This will help to make a personal connection.

Is This Course Right For You?

Your course is not for everybody, you can use this section to pre-select the customers that will get the best results.

Who is this for

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Who is this not for

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Get [Desired Result] in [Time span]

Your guarantee should take away the risk of investing in your product. Eg. Try this online course risk free for [time span - the longer the better] and if you do not [get the desired outcome] just send us a message and we'll refund your money, no questions asked.

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Bonus Section, Time to Over Deliver!

Bonuses are super powerful and will add more value to your core offer. You can also use them to create urgency by offering a bonus for a limited time only.

Package 3 only $59

FAQ

Here are answers to some frequently asked questions:

What should you add to the FAQ?

Answer upfront any questions they might have before buying your course. Collect all pre-sale questions and add them here. For every person willing to ask the question via mail, social media, forum,... dozens of others have the same question but never ask and leave your site without buying.

What happens next?

Explain exactly how they will get access to the online material.

How long do I have access to the course?

One of the biggest concerns with online courses is that they can disappear. Address this concern.

Didn't find the answer you're looking for?

Make sure to give an easy way to contact you to ask other questions.

How can I get a refund?

Don't avoid "tricky" questions. Be as open as possible, this will create trust.

Why should I buy this course instead of [competitor's]?

If you know that many people compare your product to the competitor's, be very clear about why yours is different (and better). Don't stick your head in the sand, it's better to give them the information here than to have them go away to Google it.

Add as many questions as necessary!

The big advantage of toggles is that you can add a lot of questions without cluttering your sales page!

One last thing...

Show your personality in the answers. This is another opportunity to create a positive experience for your (future) customers.