Rigby & Peller

Mirror, Mirror on the Wall...

Lingerie Shopping, enhanced by 3D technology.

The digital body scanner creates a 3D model of the upper body, recording over 140 measurements in less than a minute and determining the body type. Your lingerie stylist together with the 3D mirror will then recommend the most suitable styles and colours to complement your figure and shape. The mirror photographs the customer in every product and displays the images on the monitor, allowing the customer to compare each product immediately, and choose their preferred styles. Your recent purchases, personal preferences and Shape ID information are all saved for your next visit, creating a unique shopping experience for the customer.

Rigby & Peller’s lingerie stylists use the mirror as an additional styling tool in order to take into account the different shapes and curves of each body, and to offer customers a unique shopping experience. Because every woman's body is unique.

Charlotte, Store Manager at Rigby & Peller in Kings Road : "Women who come for the first time to our store are often frustrated and embarrassed because they can not find a bra that fits them perfectly. There is too much choice, they don’t know where to start looking. If you take a few minutes to let themselves be measured in our mirror, you will find out their unique ShapeID and can immediately show them all the styles available in their size."

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