'Mad Men' showrunner adds outside help for Emmy run

The sixth season of Mad Men begins this Sunday and showrunner Matthew Weiner is taking no chances.

After Homeland ended Mad Men's run of Best Drama wins (it had won the previous four) at the Emmy Awards, Weiner went outside the family to find someone to make sure Homeland is one-and-done.

He has hired Michele Robertson, who helped with Argo's Oscar Best Picture campaign, which resulted in a successful outcome.

This season will find Don Draper in a bit of a tailspin, as society as a whole becomes more cynical and pessimistic. Weiner says that the series will paint a picture of where we are in modern-day, with a growing sense of social detachment.

“People are in a state of not knowing who they are,” Weiner said, referring to modern times and where Don Draper finds himself.

The series is beginning its penultimate season, as Weiner says that, “I want to finish before we’ve overstayed our welcome.”

The fifth season ended on a sad note and it seems like the sixth season will be dark. That probably will not hurt its Emmy chances, provided they do not go too dark.

Are you excited to see the series return? Do you think it should have won its fifth award last season?