EA7 was formed in 2004 with the purpose of making the kind of high performance sports gear that any modern bloke would want in his wardrobe. Setting out with the same expert attention to detail that brought Armani its initial success, EA7 turned its attention to creating the uniform of the new millennium. With extensive research the guys over in Italy developed plush new materials and made them look damn good. The result? Well, EA7 hoodies are seriously smart. They have all the hallmarks of classic sportswear, but they’re executed to a higher standard. The track pants are comfy but retain that Italian luxury feeling you all love. The t-shirts are cool and classically branded. Anyone who knows anything about the ‘sports casual’ look has an EA7 piece in their arsenal. They’re the real deal.