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Nike has tapped Goodby, Silverstein & Partners, San Francisco, to handle as much as $50 million in retail and brand advertising, most of which had been held by longtime Nike agency Wieden & Kennedy, Portland, Ore.

Goodby's assignment includes Nike at retail and the Niketown store chain (AA, March 17); most Nike apparel; women's sports; and ACG outdoor products.

GOODBY MAY GET MORE WORK

Goodby may get more work in the future as Nike grows, said a spokesman at the marketer.

Nike wouldn't comment on spending, but the account is estimated at between $30 million and $50 million, making Nike now one of Goodby's biggest clients. Media buying and planning remain at Wieden.

Because of the Nike win, Good-by has resigned soccer marketer Umbro's estimated $5 million account.

The addition of Goodby marks the first time Nike has looked for a second agency to handle brand advertising in its 15-year relationship with Wieden. But Nike Director of Worldwide Advertising Geoffrey Frost stressed the move shouldn't be viewed as a sign of dissatisfaction with Wieden.