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Fortune 500

Brand Index Methodology

The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.

Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.

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Phillips 66

The largest U.S. refiner by market value, Phillips 66 enjoyed the industry’s highest profits in 2017. Annual earnings climbed well over 200% from the previous year on revenues of $91.5 billion. Nonetheless, one of the company’s longtime champions Warren Buffett, sold a large share of stock (Phillips acquired it in a buy-back but only to avoid regulatory burdens). But Buffett is still a fan of Phillips, calling it “a great company with a diversified downstream portfolio and a strong management team.”