I agree db. The context of the comments is 3rd party, like a Sams beer fan probably!? But if that's the case, prob wont go down too well with the brewery, especially using their insignia. But maybe if someone from Sams is reading this, they can confirm on the Twitter feed, or otherwise elsewhere?

Although, I've just had a further look, and it probably is genuine, and it's probably young Sam himself. e.g..

We're looking to hire management couples who have a passion for hospitality to work with us in London. PM us if interested! #recruitment

I am not convinced that it is genuine. Something isn't quite right. There's a touch of amateurishness to it. Any other thoughts?

DB.

I had the same suspicions - after all, Sam Smiths doing social media?!

It is a bit amateurish but my initial thoughts were also that it's young Sam. Some of the interactions are with, for example, Merchant Du Vin, and I'd imagine that if it wasn't official, someone at the brewery would have had the plug pulled by now, as it's been live since May.

Absolutely extraordinary! Whoever is responsible - and it must surely be young Sam - is giving every impression that this is a dynamic, customer-focused, forward thinking company! All the elements of a great business are there - it just needs re-inventing. Here's to you then Sam

Absolutely extraordinary! Whoever is responsible - and it must surely be young Sam - is giving every impression that this is a dynamic, customer-focused, forward thinking company! All the elements of a great business are there - it just needs re-inventing. Here's to you then Sam

I am waiting for the day that all of the pubs appear on the official website!

After following the Twitter account for a little while now, I would like to retract my "amateurish" tag that I labelled it with. I would like to say that I actually think it comes across as "personal", which is exactly what it should be.