3.
Stats -­ April 22nd 2010
1. 70% of Australian companies are active on social media sites
2. More than a quarter have Facebook presence
3. More than half of the organisations had switched money away
from traditional media to fund social media
4. Most of this money (47%) was shifted away from print media
5. About 30 %of businesses had not measured the effectiveness of
their on-­line marketing
thinktank media
social media | digital | website design

4.
Word of mouth -­ networking -­ trust
This is a way we have always done business
however now it’s quicker and on a larger scale. thinktank media
social media | digital | website design

5.
How does it work
-­ Word of mouth that start on social networks
-­ It’s not who you know anymore …it’s who knows you!
-­ Connections
-­ Relationships
-­ Sharing
-­ Trust
thinktank media
social media | digital | website design

6.
The use of social marketing
We asked two questions to determine the survey participants’
experience using social media to market their business.
We began by simply asking marketers if they use social media to
market their business. The overwhelming majority (91%) indicated
they were employing social media for marketing purposes.
Small business were slightly more likely to be using social media.
thinktank media
social media | digital | website design

10.
Commonly used social media tools
By a long shot, twitter, facebook, linkedin and blogs were the top four
social media tools used by marketers, with Twitter leading the pack
by only a hair. All of the other social media tools paled in comparison
to these top four.
It should be noted that in 2009, facebook was in fourth place at 77%
and blogs were in second place at 79%. It would appear that blogs,
while still popular, are used less and Facebook in clearly growing.
thinktank media
social media | digital | website design

13.
Social Media Etiquette
-­ The purpose of these sites is to network, not to promote in a
one-­way fashion. Participating in these social networks needs to
promotion of yourself and your services.
-­ Be Balanced in your messages
thinktank media
social media | digital | website design

14.
“A brand isn’t a brand to you until it
develops an emotional connection
with you.”
thinktank media
social media | digital | website design

15.
Personal branding
You are a brand, a mixture of interactions and feelings! When
people see, hear and experience you they are experiencing a
brand of you too! Just like Roger Federer is a brand …you are too!
thinktank media
social media | digital | website design

16.
Gary Vaynerchuk
A good example of someone who uses personal
branding to get attention for his business thinktank media
social media | digital | website design

20.
Who are you?
-­ What does your personal brand stand for?
-­ What does it give your clients?
-­ How are you different from your competitors?
-­ Why should someone come to you?
-­ Describe yourself in 3 words.
thinktank media
social media | digital | website design

26.
Social Mention is a social media search and analysis platform that
aggregates user generated content from across the universe into a
single stream of information. thinktank media
social media | digital | website design

31.
Tweets per day rising every year
thinktank media
social media | digital | website design

32.
Twitter -­ The How to
-­ Set up an account -­ www.twitter.com
-­ Bio, How to write a catchy bio
-­ Picture, What picture to use
-­ Personality, Be yourself
-­ Branding
thinktank media
social media | digital | website design

34.
There are multiple ways to search
for people on twitter
thinktank media
social media | digital | website design

35.
Finding people on twitter
the following criteria:
-­ Have tweeted about your industry or cause
-­ Are regional to you
-­ Have mentioned your interest in their bio
-­ Your workshop leader @sammutimer @nataliegiddings and myself
@jaymcc
thinktank media
social media | digital | website design

36.
-­ Your competition
-­ Generally I would recommend not following friends and family on
your work account, create a second account for your personal life
making it easy to “stay on message” with twitter
By Jay MacCormack, @jaymcc
thinktank media
social media | digital | website design

38.
Bit.ly
-­ URL shortener used on twitter due to limitation on characters.
-­ Records stats, How many people clicked the link, where were they
from, what day did they click it, conversation on twitter using that link,
referrers of that link.
-­ www.bit.ly, you can synch this up with tweetdeck
thinktank media
social media | digital | website design

39.
What is a Blog?
-­ An online journal, your business personality
-­ A website
-­ Home base -­ connects the social networking sites and your website
together.
-­ A place to create quality content that your target market will enjoy
and hopefully share
-­ A place to engage and build up trust
-­ A place to share and connect
-­ Niches works best
thinktank media
social media | digital | website design

41.
Wordpress is one of the biggest blogging platform at the moment.
thinktank media
social media | digital | website design

42.
Write your blog bio
-­ Firstly consider why you are blogging, what are your goals?
-­ What will your readers expect to gain from this blog?
-­ Who are you?
-­ How can they get the best from you?
thinktank media
social media | digital | website design

43.
How to blog
-­ Tell stories
-­ Give away your knowledge (yet not all of it) ;;-­)
-­ Lists and “how to’s” are great grabbers
-­ Debate a popular member of your community, or take the opposing
-­ point of view on a current topic.
thinktank media
social media | digital | website design

45.
Write great headlines
-­ Follow through on the promise of your headline
-­ Tell your audience what’s in it for them
-­ Link with other blogs to share your view
-­ Include quality images
-­ Leave last sentence with an opening question
-­ Add video when necessary
thinktank media
social media | digital | website design

46.
Identify Goals -­ Step 1
-­ What is the purpose of your blog?
-­ What will it focus on?
-­ How many posts will you commit to a week?
-­ Who do you want to attract?
-­ Do you want to build a list?
-­ Do you want advertising space on your blog?
-­ Will you softly sell your products from this space?
-­ Will it be used as lead generation?
thinktank media
social media | digital | website design

51.
Search the trends
-­ Bullet point a list to search and begin by researching if any top
bloggers are talking about this.
-­ Great places to search – technorati, del.icio.us, Google Blogsearch,
social mention.
thinktank media
social media | digital | website design

70.
A few observations:
-­ The average social network user is 37 years old.
-­ LinkedIn, with its business focus, has a predictably high average
user age;; 44.
-­ The average Twitter user is 39 years old.
-­ The average MySpace user is 31 years old.
-­ Bebo has by far the youngest users, as witnessed earlier, with an
Source: Google Ad Planner US data sited March 2010
thinktank media
social media | digital | website design

71.
The Nitty Gritty -­ Action Plan
-­ What are the everyday, every week & every month activities you
need to do to reach these goals?
thinktank media
social media | digital | website design

78.
Where from here?
-­ If you are keen to adopt a social media presence for your business
then possible next steps:
-­ Outline a basic strategy
-­ Set up a blog
-­ Utilise video platforms
-­ Twitter, Facebook, Linkedin, Most popular
-­ Flickr, all photos
-­ Benchmark, monitor and measure success
thinktank media
social media | digital | website design