Be interesting, make people happy, earn trust and respect, and
finally, and make it easy for customers to talk about your company.
Those are the four key factors in successful word-of-mouth marketing
program, according to Brian Bunt of EmptyBin.com, who spoke at the recent Window & Door Dealers Forum. They're not easy tasks.

I
certainly don't want to downplay the importance of keeping company's
customers happy and earning their trust and respect. That requires
tremendous effort. I was sort of curious, however, about the other two
elements Bunt outlined. People in our industry talk about building
word-of-mouth, but do we work to make our companies "interesting"? Do
we encourage people to "talk about" us?

How many companies
actually have a word-of-mouth strategy? That's our poll question of the
week. And, of course, I'd like to hear from you. How does your company
try to stand out as "interesting" or "different"? How do you get
customers to talk about you? Post a comment–it's a good way to build
word-of-mouth–and let us know.

By the way, Bunt cited a video
from a company called Dollar Shave Club as a good example of
"interesting." Could this approach work for a window dealer?

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