Tag: campaign

Citroën has released the first images of its latest racecar, the C-Elysee, which will be contested by Sebastien Loeb in the World Touring Car Championship next year. Based on the C-Elysee sedan, a model first shown at the 2012 Paris Motor Show, the WTCC variant has been designed for the new regulations set to be imposed by the FIA.

The C-Elysee is offered with a range of low-powered gas and diesel engines, but the WTCC model gets a 1.6-liter, turbocharged four-cylinder with 380 horsepower and 295 pound-feet of torque. A six-speed sequential gearbox from Sadev sends power to the front wheels through a twin-disk, carbon-fiber clutch. Hopefully all this potential won’t result in any shenanigans this season.

The roster for next season is far from finalized, although Honda will be contesting the championship with its Civic WTCC.The C-Elysee WTCC will make its race debut with Sebastien Loeb at the wheel when the 2014 FIA World Touring Car Championship starts, likely around the end of March 2014. Citroën will also be showing its new racer at the 2013 Frankfurt Motor Show.

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new “Made for Mankind” campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It’s also the brand’s first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we’ll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.

The first such video is entitled “Human Race,” and it enunciates Acura’s recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn’t make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Continue reading 2014 Acura MDX ad campaign the most expensive in brand’s history

2014 Acura MDX ad campaign the most expensive in brand’s history originally appeared on Autoblog on Mon, 24 Jun 2013 16:59:00 EST. Please see our terms for use of feeds.

SRT has more models on offer than Chrysler. It has as many models as Ram, with hotted-up versions of the Dodge Charger and Challenger, Chrysler 300, and Jeep Grand Cherokee, plus the exclusive SRT Viper. Dodge is still the top of the choice heap, but SRT wants to wave its freak flag high after building its roster somewhat quietly. Since SRT can’t roar through everyone’s neighborhood, it’s taking to television with its first-ever advertising campaign.

You may have already been lucky enough to catch one of the Body and Soul spots that launched on June 8 on cable. There are 30-, 60- and 90-second versions of the commercial, and a web-only full version that clocks in at 2:15. It’s a nice piece of evocative writing by David Morring, who served as Creative Director for agency The Richards Group.

“We wanted to infuse our first-ever SRT creative campaign with grit, beauty, longing, desire and nostalgia,” said Olivier Francois, Chrysler’s Chief Marketing Officer. SRT President and CEO Ralph Gilles also weighed in about the campaign, saying “it’s the feeling of when you get behind the wheel and step on the throttle for the first time and feel the power of the engine. It’s that feeling and legacy that Chrysler Group has forged with owners and ther vehicles over the last cetury; something that SRT brand is creating with a new set of consumers for the first time.” Keep reading to check out the spots for yourself, read the press release, and see if they nailed it.

Continue reading SRT gets first standalone ad campaign

SRT gets first standalone ad campaign originally appeared on Autoblog on Mon, 17 Jun 2013 14:58:00 EST. Please see our terms for use of feeds.

Stay A Hero, Stay Safe ad – Click above to watch the video after the jump

Remember the Embrace Life seatbelt advocacy ad? The spot, which was created by The Sussex Safer Roads Partnership, featured a man driving an imaginary vehicle, and when he braced for impact (in his living room), his wife and daughter rushed to form a seatbelt. The safety ad went viral almost immediately, with over 13.7 million YouTube views to date, while at the same time really driving home the fact that safety belts saves lives. A truly beautiful effort.

The Sussex team is looking to strike gold once again with a new spot, this time taking aim at motorcyclists in a new commercial about motorcycle safety. The ad, titled “Stay a Hero, Stay Safe,” doesn’t have quite the same impact as the Embrace Live commercial, but it’s still worth watching. Hit the jump to see for yourself.

The Nissan GT-R marketing team is hunting down Porsche owners – Click above to watch video after the jump

The GT-R is an aggressive car, and Nissan has taken aim at Porsche owners in an aggressive marketing campaign. A team of ladies in Germany driving a brand new GT-R have taken to the streets, targeting parked Porsches. Armed with a removable decal that shows the tail-end of a Nissan GT-R, the ladies affix the “ad” to the front windshield of the Porsche. The Porsche owner returns to his or her car, sits down and sees the GT-R’s taillights staring right back.

It sounds funny, but we prefer that people keep their hands off O.P.P (yeah you know me! … anyone?). Click past the jump to view the clip and let us hear your thoughts in the comments; is this clever marketing or toeing the vandalism line?

Hyundai has noticed an alarming trend: the needless wasting of perfectly good asterisks on window stickers all over the country.

The Korean automaker notes that some competitors create a special trim level for certain models that’s designed specifically to score a great fuel mileage rating from the EPA, while the other volume trim levels return a few miles per gallon less across the board. Since Hyundai won’t name names, we’ll do it for them: Chevrolet Cruze (Eco) and Ford Fiesta (SFE). Every single version of the 2011 Elantra, however, will achieve 40 mpg, as Hyundai likes to keep reminding us. No asterisks required.

It also bears mentioning that starting with the month of November, 2010, Hyundai is the first automaker to specify the actual number of vehicles it sells that achieve or exceed the 40-mpg benchmark on its monthly sales report. For those keeping track, the figure from this past November was 192 vehicles – expect that number to rise dramatically in the coming months when the new Elantra goes on sale.

Great fuel economy is only one part of a much larger puzzle to marketplace success. Fortunately, we’ll have a First Drive report of the new 2011 Elantra to share in short order, so we’ll have a better understanding of what, if any, concessions were made to manage its laudable efficiency metrics. Stay tuned for that, and check out Hyundai’s Save the Asterisks video after the break.

Faces of Distracted Driving – Click above to watch videos after the jump

As part of this year’s Distracted Driving Summit, Transportation Secretary Ray LaHood and the Department of Transportation unveiled a new campaign to curb distracted driving. Called The Faces of Distracted Driving, the web series tells the stories of friends and family members who lost someone to distracted driving. So far, just three episodes have been released, but more are expected in the future.

The DOT says that last year, 5,500 people were killed and over 50,000 were injured in incidents related to distracted driving. Here’s hoping the Faces of Distracted Driving campaign does something to curb that figure. Click past the jump to see the videos for yourself.

Claymation ad for the 2011 Land Rover Freeland 2/LR2 – Click above to watch video after the jump

Land Rover is getting ready to roll out a new ad campaign in support of the 2011 Freelander 2, a vehicle we know here as the LR2. You might expect Land Rover to go the traditional route of glamorous clean shots of the car mixed with a flurry of scenes highlighting its off-road capability. That’s not the case here, as it has decided to go in another direction… a rather squishy one at that.

Land Rover is harnessing the advertising power of claymation to promote the new LR2. The “star” of the commercial, besides the little luxury utility vehicle, is a character by the name of Clay Mason. The Mason character discusses his past claymation acting history, his tough work schedule on this shoot and what it was like to drive the 2011 LR2. It’s actually a little on the creepy side…

The spot took five weeks to shoot and then another four weeks were required for editing and production. There’s an astonishing two-tons of modeling clay on display, and the team built a fully operational scale LR2 model for the shoot. It will air in the United Kingdom starting January 2011. The clip, along with a making-of video, is available for your viewing pleasure after the jump.

Looks like Subaru is giving the mid-sized sedan segment a good ribbing. The company has unleashed a new viral marketing campaign promoting the 2011 Mediocrity – a four-door that has “figured out a way to blend in more.” Funny, we think we’ve driven a few of those over the past year or two. The company has even gone so far as to rework an aging Kia Optima to stand in as the unfortunate Mediocrity. There are even spy shots, promo videos and complete interviews with designers to try to capture the heart and soul of the world’s most boring personal conveyance.

The whole stunt is aimed at setting the lovely Legacy apart from the rest of the four-door crowd. Is it successful? We’ll leave that for you to decide. We will say that the whole project is plenty funny and embodies the kind of lightheartedness we’ve come to enjoy from Subaru. And, fortunately for Kia, the next-generation Optima looks to be about as far from the Mediocrity as possible. Hit the jump to see the videos for yourself.

Convincing pickup truck buyers they don’t actually need a big ‘ol honkin’ V8 engine is going to be tough, regardless of how good the 3.5-liter EcoBoost V6 in the 2011 Ford F-150 may be. We already know that the mill puts out enough power to get just about anything done, but what about its durability? After all, the old-school V8 (never mind that modern Ford overhead cam V8s share almost nothing in common with their OHV predecessors) has been in use since, oh, just about the dawn of the American automobile industry.

With that in mind, Ford is eager to convince potential buyers that its twin-turbo V6 powerplant is fully capable of surviving the rigors of pickup duty. And to prove it, The Blue Oval has some pretty harsh plans for its latest EcoBoost engine, culminating with an entry into the famed Tecate SCORE Baja 1000 off-road race.

But before that final torture test, that same 3.5-liter EcoBoost engine will be used by a lumber company in Oregon to haul logs weighing thousands of pounds up steep hills. Then, that same engine will tow a pair of Sprint Cup Ford Fusions at full throttle for 24 hours around the 1.5-mile Homestead-Miami Speedway oval track in Florida. Then it’s on to Baja, after which it will be torn down and shown off to the public.

Clearly, Ford believes in the durability of its EcoBoost engine, which has already gone through 1.6 million miles (both real over-the-road and simulated miles) of abusive testing. We look forward to seeing how this one particular randomly selected engine performs throughout its upcoming torture testing. Hit the jump for all the details.

Gallery: 2011 Ford F-150 Desert Racer

[Source: Ford]

Continue reading Ford to campaign F-150 EcoBoost in Baja 1000

Ford to campaign F-150 EcoBoost in Baja 1000 originally appeared on Autoblog on Thu, 23 Sep 2010 13:00:00 EST. Please see our terms for use of feeds.