Southwest Scores Big With Sponsorships

9 January 2004

Southwest Airlines gained the home field advantage in Philadelphia this
week with the signing of three winning sports sponsorship agreements.
Southwest now reigns as the Official Airline of the National Basketball
Association`s (NBA) Philadelphia 76ers and holds the trophy for the
Official Airline of the National Hockey League`s (NHL) Philadelphia
Flyers. Southwest also hit a home run as the Official Airline for Major
League Baseball`s (MLB) Philadelphia Phillies.

“Southwest Airlines is as passionate about our upcoming arrival in Philly
as Philly sports fans are about their home teams,” said Joyce Rogge,
Southwest`s senior vice president of marketing. “Southwest Airlines aims
to be Philly`s most valuable player when it comes to travel, and these
sponsorships give us the extra points we need to reach these new
Customers.”
Southwest Airlines already scored a touchdown with Philadelphia Eagles
fans as partner of NFL television broadcasts on ABC, CBS, FOX, & ESPN,
Proud Sponsor of the NFL, and the Official Airline of Super Bowl XXXVIII.
Southwest also is the Official Airline of the NBA and WNBA as well as the
Official Airline of the NHL.

“Comcast-Spectacor is very excited to team up with Southwest Airlines to
form the winning combination for our Most Valuable Players—the fans,”
said Comcast-Spectacor Senior Vice President of Sales Joe Croce.

Southwest`s various Philadelphia sports sponsorship agreements include
signage, broadcast partnerships, and charitable and community outreach.
Fans attending select Flyers, 76ers, and Phillies events also will have
the opportunity to win free trips on Southwest Airlines through specific
promotional giveaways.
“The Phillies are thrilled with Southwest Airlines` arrival in
Philadelphia. We look forward to a winning partnership,” said Dave Buck,
vice president of advertising sales for the Philadelphia Phillies.

Southwest begins service to Philadelphia on May 9 with daily nonstop
service to Chicago Midway, Las Vegas, Orlando, Phoenix, Providence, and
Tampa Bay. The accompanying fares and flights to other cities nationwide
will be announced later.

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In recent months, Southwest Airlines has become the nation`s largest
domestic carrier in terms of Customers boarded. Southwest currently
operates 2,800 flights a day with a fleet of 387 Boeing 737s with an
average age of 9 1/2 years—one of the youngest pure jet fleets in the
domestic airline industry. ——-