Developing a manifesto or mission statement

- [Chris] So I think one of the best places to begin…to develop your own manifesto or mission statement…is to define your roles.…Think about the different things that you do:…wedding photography, family photography,…food photography, whatever it is.…Next, brainstorm your core values.…What do you really care about?…And then, put that all together:…articulate some sort of a mission statement…or manifesto or combination of the two.…So to show you an example, what I want to do is…walk through how I would do this for myself.…And here's what this might look like for me.…Well the three things that I basically do,…I'm a photographer, an author, and a teacher.…

So I would first identify my different roles.…Then next I would say, okay, within that space,…within those different roles,…what are my core values and how can I then…come up with some sort of mission statement…or manifesto for those?…Well I have a lot of different core values.…But what you want to do is just brainstorm some.…So here are a bunch of mine:…authentic, artistic, kind, optimist, warm hearted,…

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5/12/2017

An effective photography portfolio presents the photographer's best work in ways that showcase their images, engage viewers, and convey their personal brand. In this course, photographer Chris Orwig details the concepts and steps behind creating a portfolio from a photographic perspective. The course begins with advice on creating a road map for success and refining your personal brand—an important step that can help you choose your best images and define the structure of your portfolio. From there, the course gets into details such as buying a domain name, building a website, organizing and maintaining your portfolio, and expanding your online presence. And because paper isn't dead yet, the course concludes with a look at assembling a print portfolio as a way to expand your business.