Twitter co-founder Jack Dorsey has conjured up a 17-tweet “tweetstorm” in defence of the company, its platform and its CEO.

Twitter’s crucial 2014 fourth quarter earnings report is due next week (February 5th, 2015), and co-founder Jack Dorsey has conjured up a 17-tweet “tweetstorm” in defence of the company, its platform and its CEO.

Twitter needs a big win in this release – analysts and investors will be looking for positive signs of growth in monthly active users (MAUs) and increased profitability. Once chief exec himself (now chairman), Dorsey knows how important this report is – if Twitter drops the ball, the stock, already down significantly from its 2014 highs, is going to be seriously punished.

And it will probably cost current CEO Dick Costolo his job.

So, what better way to convince skeptics than with a tweetstorm?

“Is this thing on?” Dorsey asks in his first of seventeen tweets, before posting, “I have some things I’d like to say. To start… the tweetstorm!”

Here’s the rest of his updates.

3/The folks using Twitter daily created the @username, the #hashtag, and the retweet, all within the constraint of 140 characters.

There are two ways to look at this. One, that Dorsey is super-proud of Twitter (rightly so) and wants the world to know, and to be honest it’s hard to disagree with most of what he says in his musings. Twitter is an important service that has changed the planet, giving millions of people and many nations a voice and the means to be heard.

The flip side, of course, is that Dorsey is scrambling and getting as much “good stuff” out there as possible because he’s aware that Twitter’s earnings next week aren’t going to cut the mustard.