The rheology modifiers market is mainly being driven by the increasing demand from the paints & coatings industry. This is due to the growth in automotive, appliances, furniture, architectural, and other sectors which utilize paints and coatings, thereby contributing to the growth of the rheology modifiers market. The major factors restraining this market include the shift from print to digital media. Ink consumption is declining due to reducing demand of published books, printed newspapers, and catalogues, in addition to the increasing consumer preference for internet, electronic publishing, mobile phones, and other electronic devices. This has hampered the growth of the print media market due to which, various printing ink players have shifted their marketing spend from print to digital media. The booming construction industry in the emerging economies such as, Asia-Pacific and Latin America has led to the increased demand for paint & coatings and adhesives & sealants, thereby leading to various growth opportunities for the rheology modifiers market.

Paints & coating is the major application of rheology modifiers followed by cosmetics & personal care and adhesives & sealants. Paints & coatings comprise the largest application in the rheology modifiers market and account for more than one-third share of the said market. The Asia-Pacific region dominated the market for paints & coatings application of rheology modifiers, followed by Europe and North America. The market for cosmetics & personal care application is projected to witness the highest CAGR of 4.0% between 2015 and 2020.

The report covers the rheology modifiers market and its trends in four regions, North America, Europe, Asia-Pacific and RoW. The market has also been analyzed on the basis of applications such as paints & coatings, cosmetics & personal care, adhesives & sealants, paper & inks, pharmaceuticals, HI&I products, oil & gas, and construction. The market has also been segmented and analyzed on the basis of type which includes organic rheology modifiers and inorganic rheology modifiers.

MarketsandMarkets is world’s No. 2 firm in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.

M&M’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.