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Demandware was founded in 2004 by Stephan Schambach[2][3] to provide a hosted service that would enable companies to develop and manage easy-to-use, customizable e-commerce websites, rather than building a site from scratch. The service was launched in the first quarter of 2005.[2] Schambach previously founded the early e-commerce company Intershop in 1992.[2] Seed money for Demandware was provided by venture capital firms General Catalyst Partners and North Bridge Venture Partners.[4][5]

On March 15, 2012, Demandware began trading on the New York Stock Exchange,[6][7] raising $88 million in its initial public offering, with an initial share price of $16.[4] Following its IPO, shares were up more than 50% from the IPO price by the next morning.[8] In November 2013, Demandware announced an underwritten registered public offering.[9]