Pepsico’s Julie Hamp on integrating social media

One of my highlight’s from this spring’s SXSW Interactive conference (#sxswi) was a discussion I had with Julie Hamp. In her role as SVP, Chief Communications Officer at Pepsico, she sees first-hand both the challenges and opportunities associated with social media.

She is quite candid about the difficulties of integrating all touch-points, including social media engagement. But she is bullish on the power of “dynamic engagement loops” and the ability to use real customer feedback via social media to shape company decisions.