Branding is big business. But it can also be baffling for the small business owner. Knowing why you need to create a brand and how to go about it are two very different things. There are many businesses out there who think that once you’ve got a logo,...

The trouble with running a small business is that you are required to become a master of all trades. Sales, customer service, finance, HR, admin, marketing….phew, it’s a busy old time. However experienced you are, in whatever field, it’s unlikely you have the...

Creating useful, valuable and shareworthy content is the basis of an effective Content Marketing campaign. The question is then,how to do this? In what way can content be valuable or shareworthy? Where can you get inspiration for the type of content it would be...

Twenty five years after its inception, the internet has transformed the way we live, communicate and do business. The speed with which people can write and share content is mind boggling. You can now use the internet to find out about anything, literally ANYTHING,...