San Diego, CA (July 13, 2012) – At Comic-Con International, IDW Publishing and Hasbro, Inc. teamed up to announce the addition of yet another hugely successful brand to their portfolio. Based on the Hasbro characters from the popular My Little Pony: Friendship is Magic animated series, created by Hasbro Studios and currently airing on The HUB TV Network in the US, IDW’s MY LITTLE PONY: FRIENDSHIP IS MAGIC comics will offer all-new stories featuring the beloved ponies: TWILIGHT SPARKLE, PINKIE PIE, RARITY, FLUTTERSHY, RAINBOW DASH, and APPLEJACK.

“My Little Pony is a highly successful brand and we’re incredibly excited to have the opportunity to extend the franchise through this collaboration with Hasbro,” said IDW CEO and Publisher, Ted Adams. “We look forward to providing new stories for the fans and launching their favorite ponies into comic book form.”

Fans of the animated series will be excited to hear that the comics will stay true to its moral foundation, while providing themes and subject matter that older audiences can also appreciate. MY LITTLE PONY: FRIENDSHIP IS MAGIC will bring new adventures to the ponies as they help residents of Ponyville while learning memorable lessons about the meaning of friendship.

Coming in November 2012, the series will be written by Katie Cook (Gronk), who has previously worked on DC and Marvel Comics. Taking on the artistic duties is Andy Price (DC Legacy, Batman Archives), with special covers throughout the series by artists including Jill Thompson (Sandman, Beasts of Burden), Stephanie Buscema (Womanthology), and many more.

Hasbro’s My Little Pony brand was re-launched in 2003 and has brought fun, friendship & joy to millions of kids of all ages around the globe. The My Little Pony: Friendship is Magic animated series premiered on October 10, 2010, on The Hub TV Network, gaining much acclaim due to its brilliantly written plot lines, high quality graphics as well as the overarching message of friendship!

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