Editors Notes

This company was set up by two best friends in November 2001; Suzanne Bullman and Joanne Stellig, who shared a passion for cross-stitching. They have been friends for 22 years and five kids between them (all teenagers!) They attended their first retail show at Olympia, London the following Spring and were greeted with much acclaim. At that point, they only had seven designs to their name, which is a stark contrast to nowadays, where they now have a collection of over 100.

Their office and workshop is located in Joanne’s garden, where they design, manufacture and distribute all their kits. They’re aim has remained the same over the years - to create kits they would want to buy themselves. This the reasoning behind all kits containing pre-sorted DMC threads, zweigart fabric (either aida or linen), a needle, computer-printed colour chart and full instructions.

Their designs used to be traditional samplers based on original antique designs, but since then they have expanded their range beyond this, which was inspired by their initial move to create birth and wedding samplers. They’re committed to keeping up-to-date with modern trends and take inspiration from popular images.

We want you to be happy with your purchase. If you're not, depending on the type of product, you can make free returns in the UK via John Lewis shops, Royal Mail, Collect+, or MyHermes. If you need to arrange collection of large or heavy items, call us on 03456 049 049. For international returns queries, call us on +44 1698 545 454. Find out more about returns.

You'll find returns information on your delivery note. Unless faulty, we'd like you to make your return within 90 days of purchase. Exceptions apply to certain products - find out more about our refund policy.