Instagram is making it easy for any company to pitch its products next to filtered photos of sunsets and celebrity selfies.
With Instagram’s advertising kicking into high gear, analysts at Kenshoo, a marketing software company, predict the social network could make as much as $1 billion in annual revenue in the next three to four years.
The potential is huge because, unlike many mobile advertising platforms, Instagram has the ability to target its ads to very specific audiences using technology and data from its parent company, Facebook.
The clickthrough rates on Instagram ads are also impressive: Users are two and a half times more likely to click on ads than on other social media platforms, according to Kenshoo.
While Instagram has famously limited the kinds of photos users could post (it only recently dropped its ban on rectangular images, for example), the company is giving advertisers lots of options. These days, having tons of Instagram followers means more than having bragging rights to your popularity.
Seeing as though this reporter has 328 Instagram followers as of this writing, I guess it’s time to step my game up and gather more Instagram followers in order to begin to participate.
Yet, it’s still hard to deny the money and opportunities that a huge number of Instagram followers can bring.
For those folks who think they can buy their way to success by purchasing fake Instagram followers, think again. How to make money on instagram, It may seem strange, but regular joe and joannes are out there making money off of their selfies.
How to make money on instagram - Sometimes, being constantly glued to your phone can pay off.

How to make money on instagram - It may seem strange, but regular joe and joannes are out there making money off of their selfies.
SOCCERTODAY – Although Landon Donovan was grateful for an evening of tributes to his soccer career, his excitement was dampened when the LA Galaxy blew a two-goal lead and the chance to take control of the MLS regular-season race.
SOCCERTODAY – This was supposed to be the season Manchester City finally made a sustained push in the Champions League. SubscribeEnter your email address below to receive updates each time we publish new content. SOCCERTODAY – Stoke came from behind to beat Swansea 2-1 at the Britannia Stadium on Sunday as they climbed to 10th in the English Premier League table.
Although Instagram’s $1 billion price tag makes it cheaper than Facebook’s other splashy deals, Facebook has owned Instagram longer. Individuals can only post 15 second videos on the service, but advertiser videos can be 30 seconds long.
A campaign by e-commerce site Gilt Groupe, for instance, increased the number of installed apps by 85%. According to USA Today, users who have more than 500 Instagram followers can avail themselves of apps like Popular Pays, an app that can turn those Instagram followers into money when brands pay folks with enough Instagram followers to post photos of their brands or related fare. However, having a following on social media isn’t always about trying to sell them stuff.
Victory left Mark Hughes’s men level on points with Manchester United, Arsenal and Tottenham Hotspur.

Instagram’s transformation into a business will set the tone for how those other acquisitions — $2 billion Oculus VR and $19 billion WhatsApp — will make money. So far, pricing on Instagram has been relatively high, averaging a cost-per-thousand views, or CPM, of $6.70, according to Kenshoo. That passion can easily turn into outrage, as it did in 2012 when a terms of service kerfuffle led many to users to believe that the company would sell ads featuring their photos.
Regular users cannot post links to outside content, but ads can include five different “calls to action,” including links to install new apps or to shop.
Indeed, the Popular Pays website surely promises those with healthy numbers of Instagram followers free swag and cold, hard cash to shill for certain brands.
The lead singer for Green Day recently found his Instagram followers very helpful when they assisted Billie Joe Armstrong in recovering his lost dog, reports the Inquisitr.
Ashley is noted in the article as trying to hit 100,000 Instagram followers — a number that she has well surpassed after winning more competitions and in the wake of the article going viral online. That’s likely to change as more advertisers come onto the system, according to Zvika Goldstein, vice president for product management at Kenshoo. Ads that ask users to install apps are already a big part of Facebook’s mobile advertising business.