AT&T lowers prices for individual accounts to $65 per month

AT&T has once again lowered the costs of its service for individual customers. The carrier today announced that it shaved $15 off the standard plans, which lowers the cost of maintaining an individual line to only $65. Customers who pay full price for a phone or bring their own device to the network are able to pay just $65, but customers on device installment plans will have extra costs.

The new entry-level $65 option offers 2GB of 4G LTE data, unlimited talk and text, unlimited international messaging, and 50GB of online storage in AT&T Locker. AT&T also makes it possible to have two smartphones splitting those same features for $90 without factoring in fees or device installment costs.

AT&T has introduced a series of adjustments in recent months as it aggressively competes with T-Mobile to attract and retain customers. The latest price drop follows a number of other lowered rates and feature add-ons meant to make AT&T more appealing. In addition to lowering the price of these accounts, new AT&T customers will get a $100 bill credit for each new line added to the network.