Dipender Singh began his entrepreneurial journey straight after graduation when he started selling computer consumables. In 1989, he was the first to bring the technology to manufacture dot matrix ribbon in his state. In 2007 he saw a huge opportunity in biotechnology and got sole distribution of Sherlock systems to cater to product requirements of various life science laboratories in India and 27 other countries. In 2017, he also became an accredited vocational training partner for Life Science Sector Skill Development Council.

In conversation with GlobalLinker (GL), Dipender shares his business journey.

GL: Dipender, you have been an entrepreneur for more than three decades. Share with us what motivated you to embark on this journey.

Dipender: I am a first-generation entrepreneur and have always had a penchant for introducing innovative products in the market. I started my career just six months after graduating, in 1986 by selling computer consumables. In 1987 we were the first to start refilling dot matrix ribbon in Andhra Pradesh. In 1989, I went to Germany and got the technology and fabricated machines to manufacture the same, which was again the first unit in the state. Simultaneously, I started importing computer peripherals.

In 2007 foreseeing the opportunity in the biotechnology industry, I took up sole distributorship of MIDI Sherlock Microbial Identification Systems for India and 27 other countries. I even set up the sole contract lab in Asia for providing their services and are getting repeated samples from India and abroad.

In 2017, I ventured into skilling through the Ministry of Skill Development. We are an accredited vocational training partner of the Life Sciences Sector Skill Development Council.

GL: What has been the most effective way of raising awareness about your business?

Dipender: Conferences and seminars are effective means for us to create more awareness about our products and business.

GL: What is the biggest challenge you face right now and how are you tackling it?

Dipender: As for most businesses, marketing and funding are our major challenges. We are in the process of starting a new company and getting it incubated, as this would help us tackle both of these issues.

GL: You are a Linker. Which offerings of GlobalLinker have helped you?

Dipender: GlobalLinker is one of the most economical, trusted and best platforms which helps in connecting with other business owners. And there is greater trust when connections are routed through GlobalLinker.

GL: What advice would you give to a new entrepreneur setting up their first business?

Dipender: Get incubated and leverage GlobalLinker to create awareness about your offering. Be fair and never let any commitment fail. Keep the customer informed, receive all calls, and never give up.