HOW IT LOOKS/FEELS/SMELLS:The lightweight gel-cream has a soapy scent that fades during the styling process.

WHY WE LIKE IT: The thought of applying this moisturizing cream to thin, limp hair seems just plain wrong. But blow-drying it in gives truly fuller, bouncier hair—none of the lankness you might expect. Bonus: It's more hydrating than most stylers, and can allow some to skip an in-shower conditioner.