Today HD DVD has waned and died. Blu-ray has proven a mild success, slowly supplanting traditional DVDs at retail locations and movie rental businesses. And Microsoft is still no more supportive of the format.

Microsoft UK Xbox chief, Stephen McGill, in an interview with the site Xbox360Achievements remarked, "Actually Blu-ray is going to be passed by as a format."

Mr. McGill apparently sides with Apple, Inc. -- another critic of Blu-ray. He says that digital downloads (such as those from the Xbox Live service) will replace physical media such as CDs, DVDs, and Blu-ray discs, rendering them obsolete.