Social Media: What to do Where

If you attended the Simpleview Summit in May, you probably caught the presentation by social media expert Jay Baer as he went over ways that organizations can find more value in the social web.

One thing Jay just touched on was what service to use for what purpose, so we thought we'd offer some additional advice. Use the matrix below the next time you meet with your marketing team to learn more about what you're doing (or could be doing) with social media.

Channel

Best Uses

Examples

A DMO Doing it Right

Facebook

Human interest, real-time / transient content, photo sets

Today's sunset; what Susan bought at the farmer's market; post from an outdoor concert

If you haven't already, secure your account names on all the major social media services. Even if you think you'll never use Flickr, why risk having someone else grabbing a user name other people might think is you

Use social media monitoring tools to actively listen (and then respond) to any mention of your name, your members and partners, your destination, etc. Jay goes into much more detail on" listening campaigns" in his book The New Revolution, co-authored with Amber Naslund.

Be consistent. After all, social media is based upon relationships. You wouldn't see a friend every week then disappear for six months without warning, so don't do it on Facebook. Start conservatively, find a level of engagement you can maintain and let it grow organically.

Author: Simpleview

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.