I’d like to thank those of you who replied back last week and gave me your support to continue. It’s because of awesome subscribers like you that Product Buff continues to bring you the best content week after week!

This week’s content is about starting a business without even having a product yet and how to best validate the need for it, what happens to some startups after product-market fit, best ways to solve customer’s problems and Pandora’s prioritization process.

READ it because in this post, Paul Campillo from Typeform writes about how Kilometer.io started a company without a product. Instead of building a product nobody wants, SaaS analytics tool Kilometer.io started by asking their potential customers exactly what they were looking for.

READ it because in this post, Brian Casel shares how in a 6-week period he took his idea from concept to 14 pre-paid customers and over $3,000 in revenue which gave him the confidence to move forward with the new product. His process has 10 steps before coding and my favorite is getting the pre-orders and forming the ‘Inner Circle’ group.

READ it because in this post, Ziad Ismail Chief Product Officer at Marchex writes about what happens to companies like Groupon when they reach product-market fit (which is what everyone wants) but then they fail after. He talks about the concept of Product-Economic Fit which he argues to be the phase these companies fail to get to.

HEAR it because in this episode, Jeff Vincent, Head of Product at Wistia, shares his method for incorporating customer feedback into product roadmaps, and what product can learn from customer support. I love Wistia’s team, Jeff has been there for a long time moving from customer support to head of product helping turn Wistia to what it is today.

READ it because in this post, Pandora CTO Tom Conrad explains how Pandora picks the most important features to build with its very limited engineering power. They use the 90 day periods and turn their constrains into opportunities and start their prioritization process by asking themselves what would be stupid for them not to do in the next 90 days?

TRY it because AppInstitute’s App Screenshot Creator makes it easy for anyone launching an App to create beautiful, custom App Screenshots for both Google Play and the AppStore.

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