ASMI Working with New England Grocer Demoulas to Market Alaska Pollock for Lent

SEAFOODNEWS.COM [Progressive Grocer] - March 2, 2017

To coincide with Lent, which many consumers observe by eating seafood in place of beef, pork, chicken and other land-animal proteins, several retailers across the country are spotlighting genuine Alaska pollock through in-store demos.

One of the most abundant fish in the world and a great environmental choice, according to the Juneau-based Alaska Seafood Marketing Institute (ASMI), pollock offers a snow-white, tender fillet with a mild flavor and beautiful flake, as well as being low in fat and calories and an excellent source of protein.

ASMI Working with New England Grocer Demoulas to Market Alaska Pollock for Lent

SEAFOODNEWS.COM [Progressive Grocer] - March 2, 2017

To coincide with Lent, which many consumers observe by eating seafood in place of beef, pork, chicken and other land-animal proteins, several retailers across the country are spotlighting genuine Alaska pollock through in-store demos.

One of the most abundant fish in the world and a great environmental choice, according to the Juneau-based Alaska Seafood Marketing Institute (ASMI), pollock offers a snow-white, tender fillet with a mild flavor and beautiful flake, as well as being low in fat and calories and an excellent source of protein.

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