Each year, Kiehl's celebrates Earth Day with an initiative to benefit an environmentally based charity, and this year's bounty will go in full (up to $200,000) to the Rainforest Alliance. Last year, the Waterkeeper's Alliance received $100,000 from the company.

All the more reason to buy, of course, if you know that 100% of your money is going towards saving the rainforest, and we, of course, secretly dream that skincare products designed by Julianne Moore would give us her fair, dewy complexion ...