AUSTIN - Do you take your dog for regular walks or out for a run when you exercise? Is your dog pictured on any of your marketing materials? If so, make sure that you know the do’s and don’ts of “doggy marketing” in real estate.

Doggy no-no No. 1
If you have a picture of yourself and/or your dog on the home page of your website, get rid of it now. The appropriate place to include your photo is on the “about” page of your site, not the home page.

Doggy no-no No. 2
This is a corollary of no-no No. 1. Take you and/or your dog’s picture off your marketing materials as well.

Doggy do No. 1
Figured out a clever way to incorporate what you love into your marketing.

Doggy do No. 2
Volunteering has always been a great way to meet potential clients. If you are passionate about animals, meeting other people who share your passion creates the foundation for doing future business.

If you’re going to do “doggy marketing,” always remember that your clients and their needs must be your primary focus, not you and your dog.