Opening Act: Taggmentum

Opening Act: Taggmentum

Opening Act: Taggmentum

US Republican presidential candidate Mitt Romney (L), his wife Ann (C) and son Tagg watch one of Tagg's son play soccer in Belmont, Massachusetts, on September 15, 2012. AFP PHOTO/Nicholas KAMM (Photo credit should read NICHOLAS KAMM/AFP/GettyImages)

If Romney wins the presidency, his five successful, well-educated sons could provide the necessary building blocks for a political dynasty — and no one is more valuable to that future than Tagg, according to advisers, family friends, and campaign insiders. Already, his advice to his father is beginning to supersede what's coming out of the Boston campaign headquarters — and many believe his influence will only grow going forward.

Romney, however, succeeded in communicating with unmarried women, Greenberg says, by prefacing talk of his five point plan with an extended discussion of the economic strain of middle-income Americans — which Greenberg calls an effective “set up that gave his details meaning.”

“When Romney talked about what he is going to do for the middle class, his five point plan, they were very responsive,” Greenberg says. “The president had a lot of detail but didn’t have the set up in values."

In 1996, before the 2000 Florida meltdown ending with the Supreme Court’s decision in Bush v. Gore, about 10 percent of people believed the way the election was run was somewhat or very unfair, with almost no difference in Republican views and Democratic views. By 2004, when George W. Bush won re-election over John Kerry, roughly 22 percent of Democrats thought the way the election was run was unfair compared with about 3 percent of Republicans. Yet in the contested Washington state election in 2004, when the courts handed the governorship to a Democrat after a Republican was first declared the winner, 68 percent of Republicans compared with only 27 percent of Democrats thought the way the election was run was unfair.