#OnMyVanity: Shiseido’s Rouge Rouge Kiss Lipstick

I receive a slew of samples, and when I find something I like, I can’t wait to tell you all about it!

Before the bold blues, the nearly nudes, and the pretty pinks, there was red. The color of passion and action, it’s the hue that beauty buffs from across the globe for the last 5,000 years (you know, just using gemstones or, in some cases, crushed bugs to achieve the look)! It’s also one of the trickiest to coordinate with your complexion. But Shiseido is serving up a slew of solutions with its new Rouge Rouge Kiss line, a collection of 16 shades suited to your skin tone and mood.

While I got to initially try on the lipsticks virtually during a press preview, I got to also take home a tube of the Red Copper shade where I rocked it the next day prior to another event and everybody loved the look! I was even more surprised to receive a small curated collection of colors to test-drive at home in hues that ranged from soft and subtle to bold and badass.

Needless to say, it was love at first swipe. The formula uses Vibrant Red technology plus five individual color technologies to help you find the right red, like Basic Red for high color payoff and Diffused Red that color corrects using red light. I loved how easily and evenly the color applied and never felt dry, which was thanks to its Hydro-Act Oil that illuminates the lipstick with a satiny finish and keeps pouts plush by reacting with moisture (perfect for humid summer days). It made the hue last for hours and even when it wiped off there was a subtle hint of the hue staining my lips, so I still looked put together even after lunch.

While you’ll have to wait until August to snap up a tube for yourself, you can swatch some of the shades while via the brand’s new Rouge Rouge Kiss Me site. Once you scan the QR code it allows you to send a link to your sweetie and select your shade before counting down to allow you to share a smooch no matter where both of you are. Plus, once you’ve both puckered up, your lip prints morph into little animated ‘Kiss Monsters’ you can share across your social media channels. Talk about spreading the love!