Tag Archives: keyword planner

Selecting the correct keywords for a new marketing campaign is integral to success. An easy method is to find keywords that are relevant to your product or service that have low competition and high search volume. This can easily be done with some time, creativity, and Google’s Keyword Planner. However, Google’s Keyword Planner has certain limitations that may not make it suitable for more in depth research. There is much more to keyword selection than search volume and basic competition. For those that are more serious about keyword research, there are alternatives that may be more suitable for certain campaigns. ...