Tailgate Alaska announces partnership with Flow Snowboarding

Hailey, Idaho – October 11, 2012 – Tailgate Alaska is excited to announce a new titlesponsorship agreement with long time event partner Flow Snowboarding. Flow Tailgate Alaska will return to Thompson Pass next season, bringing together dedicated recreational riders, professional athletes and the industry to ride the world’s best mountains and deepest snow – with dramatically increased levels of hospitality andinfrastructure.

According to event Flow Snowboarding CEO Anthony Scaturro, “We are very excitedto step up as the title sponsor for the Tailgate events. 2012 will be Flow’s third year of involvement. We have seen the event change lives and educate people on backcountry riding, which we hope will help save lives. While the competition component is a great part of the event, we love the fact that it is more about community than competition. It is a composition of freeriding, backcountry freestyle infused with a whole lot of fun. At Tailgate, everyone is a winner“.

The new agreement has allowed Flow and Tailgate to expand to a second stop – takingsome of the best of Alaska and bringing it to an equally inspiring venue – Revelstoke, British Columbia.

“To us, it is important to make events in the world’s best locations. Our goal is to share the best mountains and snow conditions in the world, and there are only so many places that fit the bill. Revelstoke is definitely one of those places,” said event founder Mark Sullivan.

Flow Tailgate BC is the first step in expanding the participation event concept that has been the hallmark of Tailgate Alaska, to a worldwide audience. “Eventually we would like to do events in all of the places that have world class backcountry riding, which could mean expanding into European and Asian markets.” said Sullivan.

Flow Tailgate Alaska also plays host to the Flow World Freeride Championships,with a $10,000 pay out for the champion and running from April 1-12, 2012. Flow Tailgate BC will run from March 8-12, 2012. Tickets will be available shortly for both events, with tickets limited to 150 for the inaugural Flow Tailgate BC.

Flow Tailgate Alaska was formed in 2008 by Mark Sullivan (founder of SNOWBOARD magazine, and former editor of Snowboarder Magazine.) Held annually on Thompson Pass (Valdez, AK), the event has grown more than 1500% in the past 5 years, making it the World’s largest backcountry event and one of the only participation based events in winter sports.

Over the past 15 years, Flow, the originator of “speed entry” has expanded its unique binding technology into an innovative offering of boards, boots, and bindings.

Flow’s progressive team of athletes help to push product design to new heights of functional aesthetic and on-hill superiority. In doing so Flowʼs team has amassed numerous top ﬁnishes in events such as the 2010 Olympics, X-Games, U.S. Open, Dew Tour, Tailgate Alaska, New Zealand Heli Challenge to name a few. The winning combination of talented athletes and cutting edge technology continues to make Flow “Sick since 96″.

Flow is original, innovative and different-by-design. Flow is not deﬁned by a “me too” mentality; it is a brand of Leaders, Mavericks and Renegades. It ﬂows against the grain and smashes the status quo. Our sole mission is to push the limits of design in order to maximize performance, comfort, convenience and most of all FUN for snowboarders worldwide.