DAA Certified Web Analyst™ computer-based daily testing options are available at over 170 centers in US and 60 centers internationally – Applications now being accepted!

About the DAA Web Analyst Certification Program™

The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a voluntary certification program. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting DAA’s required education, experience, and examination requirements.

Congratulations to CWA, Mr. Kamal El Agha who has achieved the highest mark on the Certified Web Analyst Exam during the year 2013! Mr. El Agha is located in Dubai and is employed by Havas Digital.

Knowledge Required

Benefits of Certification

Certification places professionals with the credential apart from those without it. DAA Certified Web Analysts™ demonstrate a commitment to the profession and a desire to reach the highest standards. Certification provides individuals with:

Public recognition of professional achievement

Credential that demonstrates expertise in web analytics

Enhanced credibility to clients and employers

Competitive advantage over non-certified individuals

Improved likelihood of employment and advancement within the field

Employers use certification to make informed decisions. Certification provides employers with a means to:

Enhance services provided from both a quality and financial perspective

Maintain a more productive human asset

Ensure ongoing professional development and proficiency of employees

Motivate employees to expand their knowledge and skills

Promotional activities are currently being developed by DAA that will help employers and potential clients identify and understand the benefits of working with individuals who have obtained the designation of a DAA Certified Web Analyst™.