Our Blog

Last night, under sherbet pink lights in the Hôtel Salomon de Rothschild mansion in the Eighth, legions of French guests had their first prom. “This is my first one. I’m very excited!” exclaimed Caroline de Maigret, who, along with Sofía Sanchez de Betak, Edie Campbell, Colette’s Sarah Andelman, and Toni Garrn,explored Coach’s Pop-y, cinematic vision of the best of America’s coming-of-age extravaganzas. “I wish I had a dress,” added De Maigret. “I wish I had a lover!”

A giant blue punch bowl; vintage cars overflowing with beer and champagne glasses in the trunk; massive, larger-than-life disco balls; and an electric performance by Blondie made for a far more visually plush prom than many remember.

“I never had a prom, but you know so many of my references are authentic American culture and lifestyle, and I thought, What a great thing to be in Paris!” explained Coach’s Stuart Vevers. “I think it’s something everyone needs to experience, and I’m sure this is very unrealistic—it’s from all the movies I grew up with—but most important, I wanted it to be fun.”

Chloë Grace Moretz, sporting a Coach varsity jacket, was the first to vouch for the reimagined prom. “It’s so much better than any prom!” said the teen as Debbie Harry took to the stage. “It’s like an old-school ’70s prom!”