Saturday, April 17, 2010

For The Poor and Stylish: Unbranded Denim

Exclusive to Urban Outfitters and made by the same folks who produce Naked & Famous denim, Unbranded are for those looking to get their ass into a pair of raw selvedge without breaking the bank. All three styles, ranging from a hipster-ish skinny to a more 514-ish slim straight, are under 80 bones and contain no branding whatsoever, hence the name. They are an extremely basic, no frills jean featuring 14.5 oz of Japanese denim, copper-top hardware and a blank leather patch. The idea behind this collection is pretty cool - entry level selvedge that is about the denim, itself, and nothing more. I mean, even the back leather patch and pockets are completely untouched. If a pair of APC's seem a little pricey and you can't get your hands on the selvedge 514's from Levi's (currently out of stock again on their website) Unbranded seems like a pretty good move. Garments should never be exclusive anyhow, especially when it's a staple for every guy's wardrobe. I really appreciate what the folks at Naked & Famous are doing for the fiscally challenged and chalk this up to another equally shrewd and genius move by Urban Outfitters. Even with consumer tendencies trending towards a return to "quality", completely undercutting the entire market is a clever economical move. Damn the hipsters and their one semester at a liberal arts college!

Love it bro. I'm such an unbranded fanatic when it comes to denim (hence my like for Helmut Lang and APC) that I would probably get rid of the leather patch, but other than that it looks pretty spectacular. My APC NSs from October are actually pretty well worn in (uh, haven't washed them yet either...) so looking for a new pair soon. This might fit the bill.

I saw these last time I was at UO and was pretty impressed. The only thing that kept me from picking up a pair was that they didn't have my size and I wasn't completely sold on the hardware. It did make me glad to see someone doing an "entry level" raw selvedge.

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