When I launched livingmaxwell at the end of December, I realized that I needed to get my act together in regards to social media.

Having immersed myself in this space over the past few months, I now pay particular attention to how other organic food businesses use social media. My overall impression so far: I am extremely unimpressed.

Here are two exceptions.

Whole Foods

No surprise here. Whole Foods leverages social media better than most companies in the world. Not only were they a very, very early user on Twitter but how many corporations have their own Flickr page?

These people know what they are doing and their stats confirm this. 235,000 fans on Facebook and 1.75 million followers on Twitter.Read More »