Guest post from Edward Burek, Product Marketing Manager, IBM Social Analytics, and his Extreme Blue team members
One of my favorite quotes about “real world” experience and one my grandfather was fond of came from Mark Twain, “A man who carries a cat by the tail learns something he can learn in no other way.”... [Continue Reading]

Guest post from Haytham Yassine, Software Engineer, IBM Social Media Analytics
I’m back with the redesign of the call center complaint process. Click here for part 1.
Before I share, here are some key areas such a process should focus on regardless of implementation:
... [Continue Reading]

Guest post from Haytham Yassine, Software Engineer, IBM Social Media Analytics
Social media is not only a growing aspect of our daily personal lives, but also a key dimension for many successful business processes.
As a software... [Continue Reading]

Guest post from Mark Heid, Program Director, Social Analytics at IBM
(Follow Mark on Twitter: @mheid )
Just over 15 years ago, authors of a book entitled, “ The Discipline of Market Leaders ,” asserted there were three (and only three) ways for a company to lead their... [Continue Reading]

Guest post from Scott Groenendal, Program Director, IBM Customer Analytics
(Follow Scott on Twitter: @ scottgroenendal )
IBM has been preaching that customer intimacy is the new intellectual property. The more insight an organization has on its customers, the better opportunities it will... [Continue Reading]

It has almost become a daily occurrence when I arrive home from work and go through the mail to find yet another credit card offer from my bank, even though I already have a credit card with that very same bank.
Shouldn't they already know I have one of their credit cards? Do they even know me? Or, care to?
... [Continue Reading]

“Ignorance gives one a large range of probabilities.” ― George Eliot in Daniel Deronda
In the simplest of definitions, analytics is all about maximizing probability.
In other words, how do you use the information around you to gain a better advantage?
For... [Continue Reading]

“All right stop, collaborate and listen…”
Some people might argue, but former rapper and musician Vanilla Ice was a visionary.
Truth be told, he probably wasn’t talking about business analytics when he eloquently penned those famous lyrics in “ Ice, Ice Baby .” But, he could have... [Continue Reading]

There's a series of AT&T television commercials running in the U.S. that portray how quickly things move in today's digital age.
Twitter, Facebook and YouTube (among others) make it easy – and difficult – to... [Continue Reading]

Guest post from Anuj Marfatia, Senior Market Manager, IBM Predictive Analytics Solutions
Not to frighten anyone, but there are only five weeks before the holidays. The pressure is... [Continue Reading]

In this edition of “Ask the Industry Analyst,” we sit down with Howard Dresner , Chief Research Officer of Dresner Advisory Services , and a well-known authority and author in the areas of Business Intelligence (BI) and Performance Management (PM).
... [Continue Reading]

Guest post from David Pugh, Program Director, Product Management, IBM Business Analytics
I really love speaking to customers who are pushing our software to its limits. Those customers who are at the bleeding edge... [Continue Reading]

Food trucks are the latest trend in the United States.
They’ve become a culinary staple in most major cities across the country. In fact, there is a sweet temptress called Flirty Cupcakes that is often parked outside the IBM offices... [Continue Reading]

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