Photos: Fifth Wimpy Kid Book Launches with Parking Lot Party

On November 9, BookPeople book store, located in Austin, Tex., hosted the official launch party for Diary of a Wimpy Kid: The Ugly Truth, the fifth installment in the book series. The Diary of a Wimpy Kid “Parking Lot Party” attracted more than 1,600 people, including the books’ author and illustrator Jeff Kinney and Wimpy Kid actors Zachary Gordon and Robert Capron.

Among the free family-friendly activities was a life-size version of Pressman Toy’s Diary of a Wimpy Kid Cheese Touch Board Game, co-created by Kinney. In the board game, kids laugh and talk as they face creative, social, and intellectual challenges. The player who successfully gets inside everyone else’s heads wins, but wrong answers could get players stuck with the moldy cheese that was found on the basketball court.

The first of two Diary of a Wimpy Kid movies, by 20th Century Fox, was released earlier this year with a second due out next spring. Additionally, Wimpy Kid Greg is set to fly high in this year’s Macy’s Thanksgiving Day Parade for the first time.

New Products

Buffalo Games will develop adult and family board games and card games based on the National Geographic Channel series, Brain Games. The Joester Loria Group served as the exclusive licensing agency behind the deal. The initial product offering will require that players complete a series of challenges and experiments intended to test all aspects of [...]

Two familiar faces from the Marvel Universe—one friendly, the other slightly less so—make their way into Disney Infinity: Marvel Super Heroes (2.0 Edition) today. Fans will be able to purchase figures for Falcon and Loki, who join a variety of Marvel super heroes, Disney fan favorites, and more to create all-new adventures. Loki’s character highlights [...]

LEGO Ninjago: Shadow of Ronin is available now from Warner Bros. Interactive Entertainment, TT Games, and The Lego Group. Available in all major retail stores across North America for the Nintendo 3DS and the PlayStation Vita, the game is based on the LEGO Ninjago: Masters of Spinjitzu TV series. The latest LEGO Ninjago installment introduces [...]

In anticipation of the new movie, Star Wars: Episode VII The Force Awakens, Funko is will be re-releasing previously vaulted Star Wars Pop! until the film arrives in theaters on December 18. The re-released Pop! will come in special edition packaging that distinguishes them from the original items. Available in stores this April, Greedo is [...]

Playability Toys has officially launched Pigsy, an educational gaming app that teaches basic financial literacy. Later versions will include unique personalization features intended to make learning engaging and fun. “We are very excited to launch Pigsy, which marks our expansion into the educational app world,” said Adam Small, the CEO of Playability Toys. “Like our [...]