Universal, Walmart Team for 'Hop' Merchandise

The upcoming live-action, CG-animated film is out in theaters April 1.

Universal Pictures and Walmart have teamed up to bring merchandise from the upcoming live-action, CG-animated film Hop.

Walmart customers will be able to build their own Hop-themed Easter baskets and visit the movie-inspired Candy Factory, with 100 exclusive licensed products, including candy, toys, activities and apparel.

Beginning Thursday, more than 3,000 Walmart stores will provide a destination for all things Easter.

“We’re excited to offer our customers new ways to shop the Easter holiday this year with our Hop products available at incredible prices. From the toy aisles to the baking center, families can enjoy the magic of Hop and its characters throughout our stores,” said Gary Severson, senior vice president, Home Entertainment, Walmart U.S. “This is the first time we’ve worked with a licensed property to brand an important seasonal event in Walmart stores.”