Of course, none of the previous identical solutions made "wasting time" a thing of the past. The article never even bothers to mention that this is a crowded market with a ton of products. The headline seems to suggest that this is the first such product. Meanwhile, the idea that this will somehow end wasting time is laughable. If people want to take a break from working and do something else, they'll do that one way or the other. If it's not online it'll be a water cooler break or something else. Plus, by constantly telling your employees you don't trust them, you decrease employee morale. Finally, it fails to recognize that work isn't a binary function. Just because you're doing some personal surfing it doesn't mean that work is somehow "lost." That break could allow someone to be much more effective later, allowing them to recharge, or even have ideas percolating in the back of their brain. Every time one of these products comes out with such wild claims plenty of people point this out. Yet why is it that trade publication reporters never bother to ask these kinds of questions? Even more important, why aren't the providers of this kind of software addressing these questions ahead of time (along with explaining how they're different than the 50 other such products)?