There is a dilemma many coaches face when they are building their businesses, and that is “When do I focus on my brand?” and more specifically “Do I create my website before my brand, or do I need my brand first?” Today I share with you the ins and outs of when to start branding

Ever come up with the coolest name for your new program – only to find it’s been taken? Or, come up with a brilliant idea for your market, only to find that others have written about it before? That’s because at this point pretty much everything has been done before. So how is it that

Kind of like how a joke is funny the first time but gets old after a while – marketing practices get played out when they are overused. With all of these marketing courses being taught to coaches, there is a “Bandwagon Phenomena” occurring that is exhausting your market, and hurting your business. On this LOBoratory

It never fails, every time I offer a webinar I get a barrage of emails with the same question: “Are you going to be offering a replay?” And the answer is pretty much always a resounding YES! Now, this may not sound like a big deal, but if you’re offering webinars on a regular basis

Creating a new website is definitely something to get excited about, it’s kind of like picking out what you’re going to wear on the first day of school. You get to create something that represents the “cool new you” and impress the rest of the class. But the biggest mistake most coaches make is jumping

Busy work is the productive coach’s enemy. And I can’t think of anything that qualifies more as busy work than setting appointments by email. You pull up your calendar, pick a few times that you have available in that moment, hope that they’re convenient to the other person’s time zone (and schedule), and then try

If you’re like most coaches, blogging isn’t something you look forward to. In fact, it’s probably something you dread. Blog posts take a lot of time to write and as soon as you hit publish you begin obsessing over things like whether it was well written enough, or if you were using the right keywords.

It’s well known that telesummits are a great way to build your list, serve your community, and get to know other professionals in your industry. They really are a win, win, win all around. The problem with telesummits is that, they’re a dime a dozen. Chances are that your audience has already been invited to

Sometimes reaching out to people that you want to promote your products or services can feel a lot like making cold sales calls – not fun. Your knees start to get all shaky and there’s a butterfly totally going nuts in your gut. What if they think your idea is stupid? What if they say

Do you remember dances in high school? Brings back some pretty awkward memories right? Well let’s not focus on your sweet dance moves (or lack there of). What I want you to think about were the people on the dance floor vs. the wallflowers hanging out on the side watching the action. Which group are

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The Land of Brand® is where trailblazing coaching brands are born. We’ve helped dozens of coaches define, design and deliver their brands, from startups to well-known leaders. Led by Holly Chantal and a team of seasoned branding experts and coaches, The Land of Brand® creates unique solutions for our clients, solutions that stand out and take their business to new heights.