Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. I’ve been having way too much fun working on my new industry report. decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report. Beware that it's a big file and can take several minutes to load.) Yes, I know these need some reformatting.)

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PR MEETS MARKETING

JANUARY 20, 2011

[Sample] Are You Experienced? Three Samples of Virtual Event Experiences

While attending the Virtual Edge Summit 2011 last week, one question asked by attendees is “how do I create an engaging experience. I would argue that the experience relies not

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RECENT POSTS

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WRITTENT[Sample] 7 Great Features in Writtent to Spot Amazing Writers

FEBRUARY 26, 2015
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MARKETING ACTION[Sample] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine

FEBRUARY 24, 2015
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HUBSPOT[Sample] 8 Rookie Mistakes You Might Be Making With Buyer Personas

Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. If that's not fun, what is?

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THE POINT

JULY 18, 2011

[Sample] Sample Outline for a Lead Generation White Paper

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. This demands, however, that the content of your white paper be oriented towards solving a problem and not convincing the reader why your product is the best thing since sliced bread. Summary.

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HUBSPOT

MARCH 6, 2014

[Sample] A Sampling of the Sexiest Business Blogs on the Internet

You have the blog post title, social sharing buttons, sample text, topic tags, and images. 'Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. Part of having a beautiful design is also improving the user experience of your blog. 2) Yoh. 6) Zendesk.

The “Free Samples Approach to Social Media When I worked at a sandwich shop in college, we were always looking for new ways to market our sandwiches. And your efforts in social media should be approached in the same way: hand out high-quality free samples of the real deal. Here are some tips for implementing the free samples approach to social media: People respond to real product, not marketing shells. If you want to build traction, you need to proactively use the medium to offer a sample of your best stuff. Don’t sell your samples short. For free.
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For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. At the end of this post, you should be able to know how to determine the right sample size and time frame for your next email send. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Next up: how to actually figure out your sample size and timing using data.
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[Sample] The Right Way to Think About Your Marketing Software RFP [+Sample]

Download our free sample RFP here , no form to fill out, to make your marketing software search simpler It’s a tough world out there for marketers. 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite. or incredibly generic. Here are some ideas on how to optimize the RFP process to work for your company. 1) Start With the Finish Line.
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Do you offer a 30-day free trial, product samples, or consultations? The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub. 'Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be. It’s no secret that creating high-quality blog posts can be incredibly time-consuming. Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to generate results for your brand? Learn More.
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