Ghassoul Rhassoul – The Moroccan Clay!

What is: Ghassoul, Rassoul, Rhassoul or Moroccan Clay?

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Moisturizing and full of minerals Ghassoul clay has been the beauty treatment of choice for generations of women in the Atlas Mountains of Morocco. Not all clays are created equal and Ghassoul or Rhassoul Clay differs from others in its unique composition. Whilst it is extremely absorbent and great for cleansing skin it is moisturizing as well. Many clays are known to strip oil from the skin but treatment with rhassoul clay leaves skin buttery soft. Rhassoul clay also has the advantage of its Moroccan pedigree which is hugely appealing to today’s consumer – along with the rise in profile of all things Moroccan. The Ghassoul clay is mined from the Atlas Mountain region and only clay produced from there can bear the name Rhassoul, Ghassoul or Moroccan Clay. For the consumer, Morocco is currently very desirable with its associations of a romantic and ancient exotic culture and a hippy ethic. Moroccan art, furnishings, lifestyle and food are all highly attractive – especially to North Europeans. The use of Rhassoul clay in formulations taps into those associations and can be used as part of the marketing story for the product. Ghassoul or Rhassoul is a pinkish beige coloured volcanic clay of a smectic or swelling type. Mined from the volcanic rock under the foothills of the Atlas Mountain range – it is packed with minerals including: silica, magnesium, iron, calcium potassium and sodium.