Retrospective: Our Favourite Fashion Flashbacks

In the lead up to launching our Cruise Spring/Summer 16-17 Collection, we’re looking back over some of our favourite campaign moments of the last two decades.

Each season, we tell a story about our new collection and bring our KOOKAIettes into our world through the creation of our campaign imagery. While the inspiration and direction for our campaigns always begins with our new designs, the focal point of our images is always the KOOKAI girl who we see as embodying everything that KOOKAI is – Alluring, feminine, confident and independent.

From our very first campaign in 2005, to our 2008 Pima Cotton campaign with a baby-faced Catherine McNeil and right through to working with Victoria's Secret Angels Sara Sampaio, Josephine Skriver, Lily Donaldson & Shanina Shaik, we’ve captured snapshots of style from our homeland, all around the globe and back again.