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Alexandr Gusev on the nature of creativity

Alexander Gusev, creative producer of Channel One (Russia), told RANEPA Summer Campus participants what qualities creative people should possess and what stages you need to go through when creating a product idea.

Who can be called creative? According to the speaker, knowledge, imagination and ability to analyze are the very qualities one must have to produce creative ideas.

The organizers of the Summer Campus of the Presidential Academy are the Russian Presidential Academy of National Economy and Public Administration, the Government of the Republic of Tatarstan, the Association of Innovative Regions of Russia, with the support of the Group of Companies ACIG.