Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

College sports spending posts largest increase in more than three years.

As sports fans settle in to watch the NCAA Division I Men’s Basketball Tournament, companies are hoping to score a major marketing assist from their involvement in college sports.Sponsorship spending on college athletic departments, conferences, bowl games and related properties is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over the previous season, according to ESP projections.The increase exceeds the 3.2 percent increase from 2017 to 2018 and is on pa...

IEG Sponsorship Report

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