if our clients become heroes,

we have done our job

why us

We have two service areas: Insight and Motivation. Understanding customers and driving response are the best ways to turn our clients into heroes. Our expertise in marketing analytics and market research provides the INSIGHT to develop smart marketing programs that MOTIVATE the desired response.
Every marketing company has its bias. At The JAY Group, we favor a strategy that is heavy on response marketing. Motivating a click, call, or visit is what we do best, because our clients are measured on their ability to drive revenue.

Steve Shao

Manaw Modi

Manaw always seems to be the smartest guy in the room. Our Harvard-educated expert leads our India-based technology and research teams.

services

marketinganalytics

marketresearch

loyalty marketingprograms

lead generationmarketing

emailmarketing

directmarketing

We developed Loyalty Leaders because our clients needed a customized, affordable loyalty marketing program and system.
It’s both a process and CRM system to manage the program. The Loyalty Leaders process first determines the best approach for increasing customer loyalty. We then design and develop a program to fit your needs. Unlike other companies, we develop the systems needed to support the strategy. We manage the program and use our measurement and analytic expertise throughout the program to ensure continuous improvement.

our markets

We have experience in many markets, and excel in those where marketing plays a critical role in motivating prospects and customers to take action. Some of our most common markets are…

Education

Retail

B2B

Hospitality

Casino/Entertainment

The Annie E. Casey Foundation

The Aspen Institute

Bath & Body Works

The Bike Cooperative

Carpet One

CCA Global Partners

The Chicago School of Professional Psychology

Coastal Contacts

The Colleges of Law

Colorado Belle Hotel Casino

CQ Intel

Crabtree & Evelyn

Dallas Nursing Institute

Dentsply/Sirona

The Dwyer Group

Edgewater Hotel Casino

Empress Casino

Express

Flooring America

Furniture Row

Hoosier Park Racing & Casino

Indiana Grand Racing & Casino

Invisible Ink

LensCrafters

Les Mills

Maryland CASH

MB Financial Bank

Mr. Rooter

Outward Bound

Pacific Oaks College

Preferred Hotel Group

PurFoods/Mom’s Meals

Rutgers University

Saybrook University

Seedco

Sunglass Hut

Sysco

The University of St. Francis

The Yankee Candle Company

our heroes

These are just some of the great brands we have the honor of calling our clients. And behind each are incredible people for whom we spend our days gathering insights and motivating response. We tend to fit best with mid-market organizations that are driven by marketing.

Brand Development

We define a successful brand as one whose customers think about your brand the way you want them to. Using research and analytics, we help our clients understand what their brand is today and develop messaging and images to create the brand they want.

From minor visual and messaging updates to complete branding overhauls, including a name change, we have helped our clients in education and other industries motivate their target audiences.

Advertising Campaigns

An ad campaign is the voice of your brand. We develop campaigns with one thing in mind – motivating a response. Our AIDA approach helps motivate action, and our award-winning creative team is simply magical.

You can see our work online, on television, and everywhere in between.

Market Research

As a cornerstone service of our Insights practice, many of our clients rely on our quantitative market research to help provide guidance they can’t otherwise obtain. We’re amazing at figuring out how to answer the most important questions and doing it quickly and within budget.

We develop and conduct well over 100 primary research survey projects each year. Our education clients rely on our research to determine the feasibility of new degree programs, the strength of their brand, and how to improve lead generation and matriculation.

Market Analytics

Our company was founded on database marketing, and analytics has been a core competency since day one. We have analyzed billions of pieces of data for our clients across all industries. From predictive modeling and segmentation to response models and business intelligence systems, our statisticians have been providing valuable insights for many of the world’s most savvy and successful companies.

Our casino clients rely on us to accurately estimate the lifetime value of new patrons, the profitability of each customer segment, and predict which patrons are likely to defect to a competitor. Our retail and direct marketing clients use our predictive models and segmentation studies to optimize their marketing plans.

Loyalty Marketing Programs

We founded our company on loyalty marketing. Our clients require customized rewards and benefits programs that motivate incremental purchases. From customer analysis to program design and development, we have created some of our most successful programs in hospitality, golf, and retail.

We believe that the technology should support the strategy, not the other way around. So we develop customized software for our client programs. But at the core, we are marketers, and everything we do is designed to increase purchase frequency, share of wallet, and profitability.

Lead Generation Marketing

Online or offline, we believe that lead generation programs should follow the AIDA process and motivate the prospect to take action. Click to the landing page. Enter the store. Call. And we set every program up to be effectively measured.

We have expertise in Marketo, Hubspot, and we develop our own systems to support lead gen programs for our retail, casino, education, and fitness industry clients.

Email Marketing

Our clients use email marketing to generate sales. Many of them rely on it to effectively communicate with customers. They use it for acquisition as well as retention. There is nothing better for high quality, low cost impressions that motivate a response.

We have the talent, responsiveness, and management skills to make your email marketing program successful. We can develop the strategy, design the templates, code, write, manage and procure lists, report, and analyze the results.

Direct Marketing

Traditional direct mail still works. In many cases, it blows away email, mobile, content marketing, and other new media. It’s getting pricey, but we look at the bottom line profits it generates. For our casino clients and others, direct mail is still king of the hill.

We have managed hundreds of direct mail programs for many of the most prominent direct marketing companies, like LensCrafters. From five hundred to five million pieces, we use AIDA and the 40/40/20 rule to ensure your program motivates action.

Education

The higher education market is changing and we get it. Leads are harder to come by and harder to convert. Branding is critical. Our research and analytics bring actual data where there was only opinion. Our brand development and advertising campaigns have taken our clients to the next level.

If you need no–nonsense customized research that you can actually use to make decisions, please talk with us. We specialize in primary research because we like to find out what people are thinking and how that can affect your strategy. We also dig through mounds of secondary data to help you understand the landscape.

We have updated and refreshed education brands, and even completely redeveloped a brand. Our ad campaigns are designed to reflect the brand and generate leads. We help you figure out the message and then we get them across — loud and clear.

Retail

We’ve worked with many of the top retailers in the country and we’re proud of our success. Many of them come to us for insights. They have mounds of data but no answers. We love data and know how to find the answers.

Retailers are constantly trying to increase customer loyalty and that’s our core competency. The answer is not always a rewards program. In fact, most of the time it’s not. We help our clients gather the insights and develop the programs that motivate their customers to increase their lifetime value.

B2B

Most B2B clients are sales–driven companies where marketing is an afterthought. Our clients understand that marketing sets the table for sales, and lead generation is critical. Direct response is our most common service for B2B clients. We have developed many programs over the years that have driven millions of sales leads to clients in industries as diverse as fitness, construction, and banking.

If you feel that marketing can help generate leads or direct sales, we can help you determine the best path to take. But be aware that we may determine that marketing will not be the best course of action and move you in another direction. If it is, we will work within your budget parameters to design and develop a marketing program that will make you a hero!

Hospitality

Hotels and resorts rely on smart marketing to put heads in beds, and our Loyalty Leaders platform has been a successful motivator. We can custom–design a loyalty marketing program — whether it includes rewards or not — that will increase loyalty and drive profits.

From email and direct mail programs to customer segmentation, we can help you both create an actionable marketing strategy and develop programs that show a measurable improvement in results.

Casino

Casinos are perhaps the most marketing and analytic driven businesses there are. They track and measure everything. And they are unique. In what other industry can you have your entertainment and walk out with more money than you walked in with?

For almost 15 years we have been working with properties throughout the country. We have developed predictive and response models, created lead generation programs, managed email and direct marketing programs, and analyzed defection, risk, and profitability.

We understand actual vs. theoretical, cumulative vs. ADT, self–eviction, and all of the issues that challenge their marketing efforts. Our experience in the field, along with our ability to deliver fast, cost–effective insights, make The JAY Group a perfect solution for your casino and entertainment marketing issues.