Agencies on alert as Sky bids to bolster digital roster

The company will continue to work with its existing agencies, AKQA and
glue, but is looking to add more large-scale agencies to cope with its
expanding volume of work.

WCRS's sister agency Meme, which has worked on projects for Sky
Networks, is not being considered because of its size.

Last year, Sky spent £20 million on online display advertising and
intends to increase this by 15 to 20 per cent this year. It is also
looking for search agencies to handle its pay-per-click and natural
search opportunities.

The latest hunt comes seven months after Sky launched an agency review
through the AAR. It was, however, called off before the pitches began.