Arrive Alive Advertisements 2015

Speed Kills

"I did the photography and then the post production and sound design. All the photographs were stitched together in post to create a long road and then I put on a software camera to speed up as if driving fast. Michale Blore was also involved behind the idea.

I won a London DNAD pencil award with it back then." - Valente Bosch

Stupid

Ideas behind the concept:

"Mick (Michael Blore) and I had an idea to tell an emotive story bringing attention to the carnage on our SA roads. We discussed this idea at length because we felt that we didn't want to make another road safety spot that shows the carnage, instead we took the human approach and directly spoke to the driver/viewer. We took the emotional avenue and thought it befitting to; in this case, call someone to his/her face STUPID. There is no more powerful a moment as to do so in the right context.

"When he drinks he drives. A normal person, just stupid!" I can’t remember if the agency got the spot to be aired, but thankfully now with the advert of social media, the concept and film is just as relevant and powerful.

I directed this film as part of me voicing my opinions on various PSA (Public Service Announcements) topics." Valente Bosch

Credits

Liam Wielopolski as Art Director.Michael Blore as Copywriter.Graham Warsop as Creative Director.Valente Bosch as Film Director.Jeremy Goodall as Director of Photography.

Creative execution

"We got some of film service provider behind us and opted to shoot the film on 35mm film. I spoke to Jeremy Goodhall about the concept and he was enthused to come on board as the cinematographer. The film was shot in a school classroom workshop in one day. We used the best Super Cook Prime Lenses to get the cinematic feel to what you see. This film went through the rigorous post production process that any other top end commercial I did went through. Many other people and service companies played a roll into making this idea come to life." Valente Bosch

Don't text and drive: Texting and driving is scary

We all know that drinking and driving is seriously dangerous. But did you know that texting and driving is actually more dangerous than driving drunk? The truth is that people who text and drive are 23% more likely to be in an accident than other drivers. Yet most South Africans are not concerned enough about the implications of texting and driving. Currently South Africa experiences about 16 000 deaths a year on the roads (10 times more than Sweden and three times more than the US).

With this in mind we created a campaign for Arrive Alive bringing home the very real danger of texting and driving. Our aim was to convey that when you text and drive you are a danger not only to yourself but to others too.

Agency: Lowe Cape Town

ECD: Kirk Gainsford

Art Director: Dane Alexander

Copywriter: Jeanine Gomes

Producer: Tenille Abrahams

Client Service: Inge Prins

Photographer: Myles Dicky

Don't text and drive: I'm On My Way To Get You

Agency: Lowe, Cape Town, South Africa

Executive Creative Director: Kirk Gainsford

Art Director: Dane Alexander

Copywriter: Jeanine Gomes

Producer: Tenille Abrahams

Client Service: Inge Prins

Photographer: Myles Dicky

Published: May 2015

Buckle Up And Be There

Road users often forget about the importance of wearing seat belts since there is no tangible benefit to the action, unless one is involved in a crash. The sad fact is, however, that the non-use of seat belts is a contributing factor to the large amount of road deaths per year.

Instead of opting for traditional and more commonly used scare tactics, we demonstrated a relatable and positive reason to encourage people to buckle up: to stay alive and be present for the special moments in life. Literally, buckle up and stay together with your loved ones. The three print executions cover examples of these beautiful and emotional moments ­– a daughter’s graduation, a marriage proposal, and a father supporting his son at a soccer match. The pairs in all three executions are placed against a seat belt with embraces resembling a seat belt clasp, illustrating that by buckling up, you and your loved ones stay together.