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Cause for paws: pet food
brands giving back
Pet food companies looking for ways to give back focus on value
alignment and education to form lasting partnerships.
LINDSAY BEATON
Companies often find themselves in the
position to give back to their communities, and
those in the pet food industry are no different.
But with so many organizations in need and
only so much time and money and manpower
to go around, it can be difficult to fulfill the goal
of being a good corporate citizen while ensuring
everyone gets what they need out of a philanthropic arrangement.
Find alignment with your
company values
"We recommend identifying partners that
align with your company's values, size and what
your consumer community is passionate about,"
said Nate Phillips, CEO of NomNomNow. "We
know our customers are particularly focused on
giving their pets the healthiest lives possible.
Our KetoPet Sanctuary relationship allows us to
support an organization that not only benefits an
underserved group of dogs but is also working on
research that could prevent canine cancer from
afflicting more of our beloved pets."
KetoPet Sanctuary provides cancer treatment
and a "forever home" to a population of dogs that
are considered unadoptable due to their cancer
diagnosis. In addition, the organization has
documented successes in improving the quality
of life for dogs through its nutrition-based cancer
treatment protocol and is working on research that
could even benefit human health.
"The organization's mission is in line with
There are many ways beyond
simple monetary donations for
pet food companies to give back
to their communities.
Sonya Etchison, Dreamstime
November 2017
Industry