Italian denim brand Diesel turns 30 this year, and to mark the anniversary the company is hosting not one, but 17 parties across the globe.

Proceedings kick off tonight at the label's Covent Garden store with the first Triple xXx party. Live bands including Black Cherry and Princeton will be performing, followed by a silent disco - you wear headphones to hear the music being played - featuring DJ's Zombie Disco Squad and FrankMusic.

The party will also give fans the opportunity to get their hands on the last 100 tickets to Saturday's otherwise sold out 30th Birthday extravaganza in London, for just £5. The money raised will be donated to the charity Livity.

That party will be just one of 17 being hosted across the globe on Saturday night, all promising an incredible line-up of bands and DJ's. The London leg of the event is happening at club-du-jour Matter, expect to see a long list of celebritites lining up to see Mark Ronson, Friendly Fires, Supergrass and more. Team ELLE will also be on the guest list, so click back on Sunday to see our exclusive party coverage when we'll be talking to all the celebs at the event.

And finally, Diesel are so happy to be turning 30 that they are slashing their prices - for one day only.

Head down to your nearest store at 10am tomorrow (with the exception of London's New Bond Street shop), and you'll be able to scoop a pair of the brand's limited edition Dirty Thirty jeans (pictured here on Daisy Lowe) for just £30. The jeans feature exclusive details such as an embroidered xXx detail on the back patch, a specially created 'dirty wash' treatment and buttons embossed with Diesel's date of birth.

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