Product Names Matter

Just as overusing a thesaurus can turn your writing into a train wreck,
employing a string of meaningless, over inflated words can be a death
knell for your products and services.Almost every major corporation has
fallen prey to the bad product-naming pandemic. Usually, these gaffes
fall into two categories:

1) Some bad product names use internal operational
language in the product name (it’s even worse if you keep changing the
name). That’s great if you work for the company, but may leave the
people who might consider buying the product scratching their heads
wondering what the heck it does. An example is Yahoo’s new search
advertising platform that has used several different names in it short
lifespan:

2)
Some bad product names use long windbag names to make themselves sound
more important. Most people can spot a braggart from a mile away, and
the same holds true with product names. For an example, here’s a recent
product from Microsoft: