Digital Mentor Text #6: Feminist Frequency

One last post here on digital mentor texts for the week, with some time to read and reflect planned for the weekend.

I have to admit, my original plan to end the week was an “oldie, but goodie” (we can we consider 2007 “old,” at least in YouTube terms, right?): The Machine is Us/ing Us by Michael Wesch. It’s still worth a watch, for sure, and maybe I will use it to frame my reflection on this process of writing and thinking about digital mentor texts.

For now, I want to share one in a series of videos that I hadn’t seen before this week. Thanks to Ryan Rish for sharing a link to the “Feminist Frequency” series of videos created by Anita Sarkeesian. Ryan tweeted a link to the first of Anita’s videos in the “Tropes vs. Women” series, and that led me to the FF website, where there are many, many more of Anita’s videos. I watched a few, very much enjoying Anita’s critical, feminist reading of popular culture. She doesn’t hold back in her commentary — either with the critique or the humor — and some of the videos wouldn’t work well in middle, or in some instances, even high school classrooms.

That said, here is one that I think would fit a broader audience, and there are quite a few points/questions about digital writing that can be made from this mentor text.

Besides the topic itself — the gendered way in which television advertisements for toys position our sons and daughters — the video itself helps me think about a number of issues:

First and foremost, how Anita employs techniques from and pushes against the styles of the typical format of television news and Hollywood style talk shows. What are the moves that she makes — as a newscaster, as a producer, as a video editor splicing together elements from commercials — that make this an effective digital mentor text?

In her framing of ads for boys vs. girls, Anita talks about how boys are able to “make” or “construct” things, and how that is the foundation for creativity and a fulfilling adult life. She then juxtaposes that analysis with comments on the girls’ commercials, ones that she describes as __. However, the girls are making something, albeit snow, hairstyles, cupcakes and the like. Yet, one could argue that the boys’ act of “making” — following the directions to build a Lego set, for instance — is actually conformist, not creative. This could make for an interesting discussion in, you guessed it, a student-produced video essay/response.

Clearly, and without hesitation, Anita has an agenda is these videos. From the logical sequence of the segments to her word choice and tone of voice — “How fun!” with a sarcastic tone and giddy shrug of the shoulders — she makes her concerns known. This is both a strength of these videos (making them emotionally engaging and compelling to view) and a weakness, in that there is no viable counter-argument.

That said, the argument that she makes is persuasive, relying on ethos (her appeal to authority, in that she is certainly knowledgable, and has taken considerable time to produce the video), pathos (her appeal to the audience’s emotions, in that she is a passionate speaker and picks pertinent examples), and logos (her appeal to logic, in that she uses both actual examples of commercials aimed at children and statistics from the advertising industry to back up her claims).

She also extends her argument to the video game and technology industry, not just television commercials.

She makes a strong claim, too, towards the end: All advertising towards young people needs to stop, no exceptions.

Finally, there are significant issues surrounding copyright and fair use — because she uses so many clips from popular media — and she includes a disclaimer at the end of each video describing how she meets the standards for fair use. As an example of how someone can employ copyrighted materials in service of commentary and critique, Anita’s work provides a great example, even though she has suffered take down notices, too.

All that said, Anita’s work with Feminist Frequency is amazing, and leads me to think about how we could also invite students to do feminist critiques of Disney films or other pop culture icons. That would provide better fodder for a persuasive essay or research paper than the old stand-bys of school lunches, uniforms, and vacation lengths.

And, with this being my last official entry in the digital mentor text series, I want to send a hearty thanks to my colleagues, Bill, Katie, Kevin, Tony and, especially Franki, for inspiring us to do the series. I have many posts to read, review, and reflect upon, and I have appreciated having some company this week in the edublogosphere.

One thought on “Digital Mentor Text #6: Feminist Frequency”

I’m a middle school media teacher at a public school in Maryland. I came across this post a month ago from Kevin Hodgson’s post about mentor texts. It was right at the start of a documentary project my students are working on now. Long story short, I shared this video with a group of five 8th grade girls as we were talking about possible topics for our documentaries. They were very interested in the video and pretty surprised at the what they learned from watching it. The video inspired them to do a documentary about gender stereotypes. They are looking into how toys are marketed to girls, and the stereotypes that emerge in that marketing.

We contacted Anita Sarkeesian and the students were able to interview her via Skype for their documentary.

These girls have since spent the last month researching the topic, conducting two Skype interviews, and are now in full production mode. This all started because I happened upon your post and shared this video in class. I just wanted to drop you a line and say thanks!