“We wanted to give Schema Projects a unique identity that was completely ownable. ...customising a typeface through prototypo was the best means in regard to time and budget. It also was a chance for us to showcase another skill set within the company for clients.”

“The big guys are for sure going to create a custom typeface. If you’re a single person running a small studio—that’s not realistic. With Prototypo, I can make custom typefaces on a branding project and I could charge more.”