Mike Crandall

Let’s face it motivation, or motivating others is hard, especially if they are employees of yours. One of the most common things I hear from business leaders is “our people just need to be motivated.” Now, in all honesty, this may be a true statement.

As a professional speaker one of the most common requests I get is to come in and speak to “get our people motivated” – although this sounds easy, it is not. Most organizations that make this request, we find out, have hired other “motivational speakers” before and it either did not work; or, if it did work, it was short term, and it wore off very quickly.

In our firm, one of the top requests we get is to help write or re-write scripts for companies. Each time we get this request I smile, because we know scripts simply do not work. There are four key reasons why scripts don’t work.