Patrick Salmon writes in the introduction, "All advertisers want to break through the clutter. But how can a brand keep its head above water in a sea of digital ads and content? In a digital marketing world constrained by character limits, the right visual can establish an emotional connection with your audience and deliver your brand’s message in an impactful and transparent way. Images can enhance an ad and help tell the story in the most efficient way."Over the past few months, we’ve analyzed thousands of online ads to discover what makes images work, why consumers respond to them, and how they visually interact with their computer screens. We conducted user interviews, ad campaign teasurements, and eye tracking studies, and found the three best practices for identifying the most effective advertising images. Download
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About Me

Hello, my name is Helge Scherlund and I am the Education Editor and Online Educator of this personal weblog and the founder of eLearning • Computer-Mediated Communication Center.
I have an education in the teaching adults and adult learning from Roskilde University, with Computer-Mediated Communication (CMC) and Human Resource Development (HRD) as specially studied subjects. I am the author of several articles and publications about the use of decision support tools, e-learning and computer-mediated communication. I am a member of The Danish Mathematical Society (DMF), The Danish Society for Theoretical Statistics (DSTS) and an individual member of the European Mathematical Society (EMS). Note: Comments published here are purely my own and do not reflect those of my current or future employers or other organizations.