NEIGHBOURS of a road overlooked by an advertising tower they describe as a ‘blot on the landscape’ are rejoicing at the news it has no lifeline left to prevent its demolition.

The victory for residents of Tudor Estate came after a four-year fight to have the 25-metre illuminated structure at the Dairy Crest factory in Hanworth torn down.

The planning inspectorate concluded at a hearing last month, JC Decaux must remove the advertising tower, next to the A316, by August after it measured more than six metres taller than its planning permission.

Debbie Adye and Nic Moore of Tudor Estate Residents Association (TERA) have been fighting to have the ‘monolith’ demolished since it was built in 2009. They said that it had been a very long hard struggle.

Ms Adye, chairwoman, of TERA said: "We are overjoyed as it’s been a very long hard struggle. The structure is so bright that it particularly overshadows the estate (220 houses) but residents are now very happy.

"The brightly illuminated advertising tower, which can be seen from a considerable distance, only gained planning permission through appeal in 2006. Local residents were completely unaware that this monstrosity was going to blight their lives until the cranes started building the tower in April 2009."

By June 2012 Hounslow Council was inundated with complaints and ordered JC Decaux, which leases the land the tower is on from Dairy Crest, to take down the structure on the grounds it was both taller and brighter than originally approved.

The advertising company appealed against the ruling to the planning inspectorate who held a public inquiry before reaching a conclusion. The enforcement notice issued by the council last summer was upheld on February 8.

Councillor Beverley Williams who has supported the fight from the start and played a key role in getting the council to measure the tower, said the decision proved big organisations like Dairy Crest and JC Decaux must abide by planning laws.

"The residents and myself have fought a long hard battle for over four years and we have finally won,” said Ms Williams. “We are looking forward to the demolition party and the fact that once again the residents of Hanworth Park can enjoy where they live without the presence of the looming monolith tower.”

The 28 day window to appeal the decision to the High Court has now passed.