Freebies

Are you missing out on a vital business tool? Among the most valuable of all pieces of content we have as business owners is our customer stories in the form of case studies, client profiles and testimonials. Regardless, many... read more

When we ask women in our community what their top marketing priorities are right now, 45% rated email marketing as their number one priority. And 75% rated email marketing in their top three priorities. Now, to be effective with... read more

The average number of emails a person receives in the normal course of business each day is currently 122 (and rising). If you are not standing out and delivering value, your emails will be ignored. Today you need to... read more

You could have the most amazing email in the world… … but if your subject line doesn’t entice people to open that email… … nobody is going to see it! Boosting your email open rates is one of THE... read more

Are you experiencing any of these scenarios? You’re finding your focus is split across what feels like too many areas, and it’s a challenge know what to prioritise. You’re currently spending more time working IN your business, rather than... read more

For the past 19 years HerBusiness has recognised and profiled Australia’s leading female entrepreneurs through the Businesswomen’s Hall of Fame. Over that time, over 215 women have been inducted into the Hall of Fame – some quiet achievers; others... read more

Learn what a manifesto is, why some of the best manifesto examples come from the business world, and how to use a manifesto to very specifically separate you from the competition. This 5-tip guide will help you create an... read more

“How To Successfully Cross The Tipping Point” is a 90-minute online training that shows you the 8 Growth Zones you need to address in your business to successfully make the leap in your business from where you are now... read more

The Making It Webinar shares results of a 16-year review of 160 highly successful female entrepreneurs to reveal the one thing high achievers consistently do to stay focused and rise to the top – in any industry and in... read more

Getting clear on your ideal client is one of THE most important things you can do to improve the results of your marketing. And one of the best ways to get that clarity is to create a Client Avatar.... read more

In basic terms, the Content Octagon is a summary of the content “universe” as we see it. It sums up all the big things you need to think about to develop a holistic and effective content strategy. This guide... read more

The ‘marketing mountain’ is a specific process used to move your ideal client from not knowing anything about you, to being a loyal and happy customer. This worksheet explains the marketing mountain, and shows you how you can make... read more