The city tour on the bus is being
operated in co-operation with Empire Group.

The tour aims to create a “more
real experience” for sightseers, according to the city’s tourism
authority.

The first batch of 12 open-top
buses will start service this month at CocoBay – Da Nang’s largest
entertainment-cum-hospitality complex – and the coastline.

The open-top double-decker bus
project was joint project by Empire Group and local car maker Truong Hai. The
buses will also operate in Da Nang and Hoi An city.

Earlier this year, the group also
launched the Martial Arts-Entertainment Coco Championship – its first
entertainment event – at the CocoBay.

Last year, the Cocofest, which
was hosted at the CocoBay complex, drew 10,000 visitors to the two-night
performance and entertainment activities on the beach.

In 2016, it inked a strategic
co-operation deal for hospitality management in Vietnam with Dream Hotel Group
of the US and Louvre Hotels Group of France.

The group aims to develop a
series of entertainment and recreational centres, resorts, condotels, and a
conference centre, in addition to a park and opera house, including the Coco
Ocean Resort near the Montgomerie Links and Da Nang Golf Club.