I helped my friend Joey set up the e-commerce site for his clothing line Dogma. Everything looks sick. Check it out and buy some stuff.

I suck at web design, but the fun part for me is playing around with different marketing/analytics tools and blowing shit up. There are so many today and the SaaS landscape is so competitive that you can use most of these tools for free.

Dogma is hooked up to:

Segment

Google BigQuery (sign-up for Google Cloud with this Segment partner credit and you get $500 on top of the $300 Google gives you.)

FullStory

Amplitude

MailChimp

for a grand total of $0 / month.

Shopify costs $30 / month with fees on top, but it’s totally worth it. It integrates with Facebook, Instagram, MailChimp and more, + a free credit card reader. With Shopify, you’re paying for the ecosystem of apps and integrations, not simply the tool.

There’s another conversation to be had about the ethics of tracking and privacy on the web. But I think it’s cool that individuals and small companies can leverage enterprise-grade SaaS tools for virtually nothing and they can start from scratch without the mountain of tech debt big companies have.

Here’s a cute pic of me in Chinatown pretending to play chinese chess for Dogma:

Hydraulic fracturing involves the pressurized injection of fluids commonly made up of water and chemical additives into a geologic formation. The pressure exceeds the rock strength and the fluid opens or enlarges fractures in the rock. As the formation is fractured, a “propping agent,” such as sand or ceramic beads, is pumped into the fractures to keep them from closing as the pumping pressure is released. The fracturing fluids (water and chemical additives) are then returned back to the surface. Natural gas will flow from pores and fractures in the rock into the well for subsequent extraction.
Fracking – the extreme oil and gas extraction method that involves blasting millions of gallons of water mixed with toxic chemicals underground at enormous pressures to break apart subterranean rock – has exploded in the last decade….

The crystal is a neutral object whose inner structure exhibits a state of perfection and balance. When it is cut to the proper form and when the human mind enters into relationship with its structural perfection, the crystal emits a vibration which extends and amplifies the power of the user’s mind. Like a laser, it radiates energy in a coherent, highly concentrated form, and this energy may be transmitted into objects or people at will.
- Marcel Vogel