New York, NY (October 10, 2010) – Award-winning filmmaker Terry Gilliam will premiere his short film THE LEGEND OF HALLOWDEGA starring David Arquette and Justin Kirk with special appearances by Dale Earnhardt Jr., Darrell Waltrip and more on October 31st, 2010. The film, produced by AMP Energy Juice and @radical.media, will premiere on Halloween Sunday with the first chapter to debut on ESPN just prior to the start of the AMP Energy Juice 500 at Talladega Superspeedway. Starting Halloween night, the film will be available in its entirety on www.LegendofHallowdega.com. THE LEGEND OF HALLOWDEGA is the first short film for Gilliam.

Director Terry Gilliam says, “To bring our little circus into the world of a truly monster circus was a thrill.”

The comedy, THE LEGEND OF HALLOWDEGA, explores the mysteries around Talladega Superspeedway as the host of an investigative news show (Justin Kirk) joins forces with a techno-geek paranormal expert (David Arquette) to dodge close-calls and chase crazy leads to get to the bottom of THE LEGEND OF HALLOWDEGA.