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Martech is an emerging discipline that constitutes the intersection of traditional marketing fundamentals and bleeding-edge technologies. How do companies find and recruit people that sit within this intersection? How do you recruit marketing technologists when the ideal candidates might not even…

You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine learning is only in the lower fourth of tech job…

For most organizations, 2018 strategy and planning is well underway. A big part of our company’s effort is adding talented staff to hit significant growth goals — from exceeding sales pipeline targets to expanding our customer base. This means we’ve been checking out job descriptions to gauge how…

Salesforce is looking to make its platform more customizable with the announcements today of new tools — each with a “my” prefix — in the opening day of its Dreamforce conference in San Francisco. A year ago, VP of Einstein Marketing Jim Sinai pointed out in a phone briefing, the company announced…

The Adobe Sensei icon Adobe is adding more responsibilities to Sensei’s job description, announcing today a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer. There’s Smart Tag, which can…

Most companies — even ones that have thoroughly gone digital — are “organized like the Roman Army.” So says Olivier Padiou, COO of global digital agency Valtech. Padiou pointed to his own Paris-based company as a model of how an ancient military structure — top general, rows of soldiers in a…

At 99 articles, the General Data Protection Regulation (GDPR) is a daunting piece of legislation. Fortunately, it had the foresight to assign itself an administrator. Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon. A straightforward job description……

By now, we can all agree — digital has changed everything. So, it only makes sense that digital is responsible for blurring the lines between the marketing strategies of business-to-business (B2B) companies and those of business-to-consumer (B2C). Now that we can reach individual customers at scale,…

If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text is here, and it is tackling a growing list of assignments. Several companies offer software that regularly churns out thousands of stories and reports based on…

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each…

I don’t need to tell you that the cloud and other enterprise technology is a core part of the modern economy. The work of building the systems that power our businesses is a major driver of employment and other growth. Indeed, there are 3.8 million software developers today in the US and 21 million…