Photographic and Electronics News and Review site with coverage of major Photographic and Related Electronics News and tradeshows.
Edited by Brendan Cavanaugh and Melanie Beus
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Also today, Phase One announced the availability of three new highperformance leaf shutter lenses, 55mm, 80mm and 110mm, all f/2.8and all designed with the Phase One 645DF camera in mind. Thelenses are a result of close collaboration with Mamiya Digital Imagingand Schneider Kreuznach (see today’s related announcement).“Our patent-pending flash sync breakthrough eases working with wideopen apertures and fill-in flash on location,” said Jan H. Christiansen,Phase One marketing director. “We already offer the most flexibleexposure times ranging from 1/4000 of a second to one full hour.Setting new performance standards is all about expanding creativeoptions for photographers.”The 645DF camera is the only 645 medium format camera whichsupports both focal plane and leaf shutters, expanding photographers’innovative possibilities by leveraging the two shutter technologiesseamlessly for world class photography, whether this involves ultrafastflash sync speeds or extremely flexible exposure times.The new camera introduces many performance improvements over itspredecessor. Capture responsiveness and autofocus speed is highlyimproved giving photographers up to 5 times faster performance in atypical fashion set up.The 645DF also offers a breakthrough workflow improvement --custom-shooting modes. For the first time in a medium-formatcamera, photographers can “dial up” a pre-defined mode, where thecamera is instantly set up for a given shooting scenario, e.g. product,portrait or landscape photography.Other workflow enhancements include new tactile buttons, a fullysealed eye-cup eliminating ambient light, improved viewfinder masks,and customizable audio feedback e.g. on focus lock. Several customfunctions have been enhanced, without compromising simplenavigation.Freedom to choose the best back for youPhase One builds flexible, open photographic systems to support aprofessional’s style, needs and working preference. The Phase One645DF camera supports the world’s finest digital backs, ensuringfreedom of choice and investment protection for years to come. It iscompatible with digital backs designed for the Phase One / MamiyaAFD mount, including backs from Phase One, Leaf, Mamiya and others.Pricing and AvailabilityThe Phase One 645DF camera body starts at $5990/€4290 and isexpected to ship Q4, 2009. The new leaf shutter lenses start at$2490/€1790 and are expected to start shipping Q4, 2009. Allequipment can be ordered now from Phase One and Leaf dealers (forthe dealer near you, please see: http://www.phaseone.com/partnersand http://www.leaf-photography.com/dealers.asp).About Phase OnePhase One is the world’s leader in open-platform based medium formatcamera systems and solutions. Phase One medium format cameras,digital backs and lenses are designed to deliver superior quality imagecapture and investment value. Phase One’s Capture One softwarehelps streamline capture and post-production processes for bothmedium format and DSLR cameras. Phase One products are known fortheir quality, flexibility and speed enabling pro photographers shootingin a wide range of formats to achieve their creative visions withoutcompromise.Phase One is an employee-owned company based in Copenhagen withoffices in New York, London, Tokyo, Cologne and Shanghai.For more information about the products, visit the Phase One web siteon www.phaseone.com.Phase One is a registered trademark of Phase One A/S. All otherbrand or product names are trademarks or registered trademarks oftheir respective holders.# # #

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