2D Boy continuing “pay what you want” sale for World of Goo

2D Boy clearly loves its fans. Not only did it put World of Goo on sale for …

As part of its one-year anniversary, indie game developer 2D Boy had a couple of big announcements for fans last week. First, there was the news that the phenomenal game World of Goo was going to be making its way to the iPhone. The second—and even bigger announcement—was that the developer was letting fans of the game digitally purchase a copy for however much they were willing to pay. Now, 2D Boy is one-upping even that news: the sale has been so successful that it's being continued through October 25.

Aside from announcing the sale's extension, the developer also revealed how well the sale has done so far. "Since the birthday sale started, about 57 thousand people bought World of Goo off our website. The average price paid for the game was $2.03 a significant percent of which went to PayPal for transaction fees," the blog post reads. "Normally, they keep about 5% of the revenue, but because PayPal fees are structured in a way that they take a larger percentage for smaller transactions, we ended up paying over 13% in transaction fees. For all purchases of around 30 cents and under, we actually saw no money, PayPal took it all, but they probably ended up losing money on most of those transactions ($0.01) as well, they’re not the bad guy."

While the increase in sales numbers on Wiiware weren't dramatic, there was certainly an impressive jump in sales via Steam: "This one was a big shocker. Steam sales rose 40 percent relative to the previous week," the developer revealed. "It has been several months since we’ve seen this number of sales in a single week on Steam."

That 2D Boy is willing to make such a generous offer to fans says a lot about the type of people running the show at that company. That so many people have been willing to actually purchase a game that was pirated as much as it was speaks volumes about the title's quality. This is one of those rare situations where everyone involved is a winner.