Giving more than time: Tech companies lend their skills to nonprofits

When businesses think about giving back to their communities, they typically turn to giving cash or volunteering to help build houses or serve up food. But tri-county technology companies are finding they can have a big impact in just a few hours by donating their skills and expertise.

In San Luis Obispo, Hathway, a Web development and digital marketing agency, has launched what it calls “Generation: Change.” The company is donating a full media campaign and social media strategy to the Association of Amputee Surfers, or AmpSurf, a San Luis Obispo-based nonprofit that helps disabled veterans and others learn to surf and enjoy other outdoor activities.

The marketing blitz for AmpSurf will culminate in a 24-hour coding marathon on Nov. 17, when Hathway’s employees will perform a complete website overhaul for the nonprofit.

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