How to Find Places to Syndicate Your Content?

Content syndication can help you boost visitors quickly. Literally, quickly. Your website traffic could suddenly look like this –

For those of you who do not know what content syndication is, it is a process of re-publishing your content on third-party sites (who have a large following, for example, The Huffington Post or TNW etc). You can read more about it

But, how to find the right places to syndicate your content? How and where do we look for it? In this post, we are going to answer exactly this.

What should you know before you start finding a place for syndicating your content?

i. Your target audience

It is important to know who you are trying to reach with your content. Meaning, you cannot hope to generate qualified leads if you syndicate your content on a website in a different niche. For example, syndicating a technology piece with lifestyle websites.

Now that we understand the top 3 options for syndicating your content, let’s discuss how should you find places

1. Search Google for list-type content pieces

This is a no-brainer. You can find list-type content pieces online that have collated all the places where you can syndicate your content.

If a simple Google search isn’t fetching the desired results, try the advanced search feature of Google. Below the search bar and on the right side, you will find settings and tools. Click on Tools and select Advanced Search.

You can be very specific with your searches here. I tried with these values and landed quite a few good resources that lists places where you can syndicate your content.

You can also search for terms, like “originally appeared on,” within a site – this will gather all of the syndicated content in the search engine results. So, to know if Lifehacker is open to content syndication, we’ll look for – lifehacker.com: originally appeared on. The following screenshot confirms that Lifehacker is indeed open to content syndication

Set up Google Alerts: “We keep alerts for ourselves but also for all of our competitors to know what they are up to,” says Mohnot. You should set an alert for your company to know if anyone has mentioned it.

Social media – You can pick up a lot of information from your competitor’s social media. Monitoring tweets, Facebook posts, blogs, and other mentions is an easy, cost-effective way to know where they have been published.

Analyzing the backlinks of your competitors is one of the best ways to find websites where they have syndicated content. Go beyond Google search and invest in tools that help you analyze backlinks. These are a few tools –

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Author Vikas Bhatt

Vikas is the co-founder of OnlyB2B ITES Pvt Ltd and a Demand Generation cum Data Cleansing Expert. He has 10+ years of experience in B2B Lead Generation, Data Mining, and Content Syndication.
Say hi on vikas.bhatt@only-b2b.com

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