Where Is the Love?

Consumer-oriented social networking sites are like television networks: People will switch when there’s something better on another channel.

With its awkward design, 1990s-style layouts, weird privacy policies, and intrusive advertising, Facebook is vulnerable to the next best thing. Frankly, I think it’s just one online conversion program away from losing its customer base and becoming the next MySpace.

That’s not true of LinkedIn, though. LinkedIn is all about business and people’s resumes. Because its scope is limited to fundamentally dull information, LinkedIn is simply not vulnerable to something “cooler.”

Sure, somebody could launch a site similar to LinkedIn. (And I’m sure plenty of people have.) But why would the customer base bother to change? Nobody on LinkedIn cares about being cool. LinkedIn’s beauty is that it’s dull but functional–like email and the telephone.

That’s why I believe that LinkedIn will keep growing, becoming increasingly valuable and relevant–while Facebook will eventually be replaced by “cooler” technologies that appeal to a fundamentally fickle base of consumers.