Before Soffront CRM, Silicon Creations was using spreadsheets to track opportunities, sales discussions and estimate revenues. According to Andrew Cole, VP at Silicon Creations, “Our products have been well received and we are growing rapidly. We now have too many customers to keep all significant events in our mind at the same time. Keeping track of many simultaneous sales opportunities is taking much more time than it should and we sometimes overlook important information as new staff becomes involved. This causes delays and we are missing opportunities.”

Before discovering Soffront, Silicon Creations looked at several other CRM solutions. It was important for them to select a CRM that is expected to save time and is able to grow with their business. “We wanted a single tool to track key milestones in new developments and link this data to sales information. Other solutions require tools from multiple vendors which we see as a support risk,” Cole added.

Cole continued, “When the Soffront CRM tool has been implemented we expect to have better visibility into ongoing discussions and most importantly expected loading for various engineering teams. We also expect to follow up with customers more promptly and with more relevant information.”

About Soffront Software, Inc.

For over twenty years, Soffront has provided CRM solutions for small-to-medium sized and enterprise companies. With a 100% user adoption rate, Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

For more information, call 510-413-9000, or visit http://www.soffront.com.
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