By Theresa Baiocco
I had the honor of being on a panel with some of the top conversion experts at Conversion Conference in Las Vegas this year.
We each covered our 5 favorite conversion tools that we can't live without.
Tim Ash of SiteTuners: Favorite CRO Tools
ViewbiContinue Reading

By Theresa Baiocco
IF YOU'RE PAYING $30, to $50, or even $100 for each click, you know PPC keywords are no laughing matter.
But sometimes they are.
One of our PPC specialists started a new tradition at the ConversionMax office: "Keyword of the day." He lists the funniest and strangest searcContinue Reading

By Don Sturgill
WHAT IF I TOLD YOU there is a simple, but often overlooked, way to get a much higher click-through rate (CTR) on your pay-per-click (PPC) ads?
Would that be something of value to you?
And what if I added that this PPC secret won’t cost any more per click than you are alreaContinue Reading

By Don Sturgill
IT'S BEEN ALMOST 10 months since Google announced the launch of PPC enhanced campaigns (EC) as a new approach to managing pay-per-click (PPC) advertising -- and a little over 4 months since EC’s became mandatory for AdWords management.
At first, there was considerable chatterContinue Reading

By Don Sturgill
Why is geotargeting important?
Do you remember when we talked about writing PPC ads and how important it is for a pizzeria to consider location when placing pay-per-click ads? The company we used as an example wrote a pretty good ad – and received a high click-through rate. UnfContinue Reading