"Some years later, Pierpont moved to Savannah, Georgia, no doubt finding new audiences for his song. He found a publisher for his song in 1857 and it rapidly became popular as a Christmas song under its new name of "Jingle Bells". The song's rural setting of snow, sleighs and jingling horse bells soon became an enduring part of Northern Hemisphere Christmas imagery that has persisted to this day. The worldwide appeal of "Jingle Bells" has been greatly enhanced by the large number of famous musicians who have recorded it."