Streamlining the Process of Product Image Creation

Whether you've just launched a Shopify site for your latest product, or you're a multibillion dollar retailer with expansive design teams, you probably have significant room to improve and make more efficient the process of how raw photographs are transformed into compelling images on your website’s product pages.

You'll want to create product shots that are:

Focused on the product, eliminating any distracting surrounding images

Standardized to a width and height for your site

Trimmed and padded to take up as much of the space as they can but not touching the edges

Colored with a background that matches your brand

Optimized and compressed for speedy delivery

Flexible, so they an adjust to fit a site redesign or an expansion to other marketplaces

Stored in a friendly way so you can avoid having to manage and maintain images across multiple platforms

The process is fairly straightforward and can be customized to fit whatever your needs might be:

Upload the original, high-resolution photo to Cloudinary in any image format

First, when uploading, send Cloudinary both the original, as well as a second version that uses the add-on effect of Remove-The-Background, which is powered by the folks over at Pixelz. Pixelz is fast, fairly economical (it includes a number of free images each month), and it produces great work. In a few hours, you'll have the second asset replaced in the account with the altered version (as a PNG typically).

And you're done! With Cloudinary, you now can manage your original and altered digital assets all in one place. You also can quickly make other versions of the processed photo as needed. For example, you can:

Change the background to white for listing on Amazon

Include various sizes of images for your product pages - thumbnails, standard shots, and zoomed-in views

Use a different aspect ratio if/when you redesign the website

Replace the photo with an updated shot if your product line evolves over time