Odwalla debuts whole grain smoothie

July 21, 2009
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by Bakingbusiness Staff

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HALF MOON BAY, CALIF. — Odwalla has introduced Wholly! Grain, a fruit smoothie pairing orange, pineapple and mango juices with 32 grams of natural whole grains in every bottle. In addition, the smoothie contains 6 grams of dietary fiber as well as vitamins B1 and B2, A, C and E in each bottle.

"With its refreshing tropical taste, Wholly! Grain is a surprisingly delicious way to work more healthful whole grains into your day," said Jason Dolenga, brand manager.

The smoothie’s source of whole grains is whole grain brown rice, which has one of the lowest levels of fiber content among whole grains. Brown rice has about 4.6 grams of fiber per 100 grams. By comparison, barley has about 15.5 grams of fiber, wheat comes in at about 12.7 grams and oat has about 10.6 grams.

Wholly! Grain is available in 15.2-oz grab-and-go recyclable plastic bottles at Whole Foods and other natural food stores nationwide.

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