Critic Reviews

Contents will never look and sound better

For the cost of a family trip to the cinema we'd recommend making the investment in the Apple TV 4K to future proof your purchase. You'll be glad you did when you do get that 4K tv. However, if YouTube 4K content playback is your priority or you're not an Apple user then we can't recommend the Apple TV 4K

For the cost of a family trip to the cinema we'd recommend making the investment in the Apple TV 4K to future proof your purchase. You'll be glad you did when you do get that 4K tv. However, if YouTube 4K content playback is your priority or you're not an Apple user then we can't recommend the Apple TV 4K

Slick little black box but here's what the revamp is still missing

It depends what you are looking for. This is a niche market product meant for those who have top-of-the-range everything - in which case this is a reliably novel addidtion. But until Apple has a compelling content proposition, it will remain outside the mass market for a customer base alread...More

It depends what you are looking for. This is a niche market product meant for those who have top-of-the-range everything - in which case this is a reliably novel addidtion. But until Apple has a compelling content proposition, it will remain outside the mass market for a customer base already being charged several times over the odds for access to content on other platforms.

The best streaming box you can buy

Apple's upgraded 4K-capable Apple TV has a slick interface, quick response and more apps than any competing set top box or smart TV. This is the new standard for a set-top box that others now have to beat.

Apple's upgraded 4K-capable Apple TV has a slick interface, quick response and more apps than any competing set top box or smart TV. This is the new standard for a set-top box that others now have to beat.

An impressive extension of the iTunes ecosystem to the living room

The point of the Apple TV is an insertion of the Apple ecosystem on a user's television, as integrated as possible into Apple's services. That's what's been promised with the Apple TV 4K, and that's what's been delivered —regardless of techies' complaints about X obscure feature missing fro...More

The point of the Apple TV is an insertion of the Apple ecosystem on a user's television, as integrated as possible into Apple's services. That's what's been promised with the Apple TV 4K, and that's what's been delivered —regardless of techies' complaints about X obscure feature missing from the device that only a minute portion of the audience really cares that deeply about.

Still patchy, but Apple’s best streamer yet

Apple has achieved quite the feat with its latest Apple TV. By thinking laterally and removing the financial pain of migrating your favourite files to 4K, Apple has created a huge incentive for current and former Apple fans to consider buying one. In a market dominated by sub-£100 streamer...More

Apple has achieved quite the feat with its latest Apple TV. By thinking laterally and removing the financial pain of migrating your favourite files to 4K, Apple has created a huge incentive for current and former Apple fans to consider buying one. In a market dominated by sub-£100 streamer sticks and set-top boxes, that’s no mean feat.

Almost perfect

The Apple TV 4K packs in almost everything the last model was missing, and its push towards making 4K releases cheaper is noble. But there aren’t many third-party apps supporting the new format at launch, and Apple also made some curious decisions that might make some serious home theater enthusiasts hold off.

The Apple TV 4K packs in almost everything the last model was missing, and its push towards making 4K releases cheaper is noble. But there aren’t many third-party apps supporting the new format at launch, and Apple also made some curious decisions that might make some serious home theater enthusiasts hold off.

Finally feels like it’s found its feet

I genuinely feel Apple TV 4K could be a turning point in demystifying 4K for the everyday consumer. Apple TV 4K will never replace my Sky Q box simply because it doesn’t have access to the same range of content, but with the release of the 4K model Apple TV it has become a more viable complementary product.

I genuinely feel Apple TV 4K could be a turning point in demystifying 4K for the everyday consumer. Apple TV 4K will never replace my Sky Q box simply because it doesn’t have access to the same range of content, but with the release of the 4K model Apple TV it has become a more viable complementary product.

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