International Marketing and Management
INTERNATIONAL MASTER OF SCIENCE PROGRAMME

VILNIUS / KAUNAS

2013

ISM - ABOUT US

All levels of studies: Bachelor,
Master and Doctoral studies,
Executive education.
International Quality Accreditation
by CEEMAN since 2006.
One of theTOP 200 business
schools in EDUNIVERSAL global
ranking since 2007.

ISM University of Management
and Economics was established in
1999 as the first privately owned
institution of management education
in Lithuania. The main founders of
ISM are BI Norwegian Business School,
one of the largest business schools in
Europe, and Innovation Norway.

Emphasis on case-based, projectbased learning allowing integration of knowledge and skills.
60 full time academic staff.
70 visiting professors from
around the world.
Over 2000 students.
Exchange and double degree
programmes at over 106
universities in more than 46
countries worldwide.
State-of-the-art learning and
teaching facilities.
Campuses in Vilnius and Kaunas.

THE BEST PROGRAMME IN THE EASTERN EUROPE.
Eduniversal Ranking of the Best Masters and MBA
programmes in Marketing in 2012.

PROGRAMME FOCUS
The overall goal of the programme is to
provide students with international marketing management related knowledge, skills,
values and attitudes. The programmeâ&#x20AC;&#x2122;s specific focus is on a comprehensive examination of all major components of marketing
and management strategies and their integration. The degree is tailored to the needs
of future managers operating in highly turbulent international environments. The curriculum follows an interdisciplinary approach, while simultaneously addressing the
principles and practices of marketing, management and international business.

Through the Master of International Marketing and
Management programme the students will be able to:
Apply, develop and implement the contemporary theories in the
areas of international marketing and management.
Analyse and assess internal and external international business
environment and derive managerial decisions.
Analyse and critically evaluate various real-life business examples,
situations and experiences in multiple international management
functions.
Use advanced qualitative techniques and quantitative data
analysis methods.

COURSES
GENERAL COURSES
Research Methodology
Multivariate Statistics
INTERNATIONAL MARKETING COURSES
International Marketing Management
Advanced Topics in International Marketing
International Consumer Behavior
Theories and Methods of Marketing Communication
INTERNATIONAL MANAGEMENT COURSES
Corporate Social Responsibility
International Human Resource Management
Strategic Management
Applied Microeconomics
International Negotiations
INTERNATIONAL BUSINESS COURSES
International Business: Context and Development
International Firm
Emerging Economies
Advanced Corporate Finance

Dr. LINETA RAMONIENÄ&#x2013;
Director of International Marketing and Management Programme
The International Marketing Management programme provides an exciting,
value-added educational experience. Students benefit from a solid management
and marketing core, along with an option to focus on the international context.
The curriculum combines courses in corporate social responsibility, international
negotiations and strategic management with a broad understanding of the
advertising, marketing research and promotional skills needed to excel in the
international marketing management field. Different interactive study methods,
such as discussions, cases, projects and simulations, are used in the classroom. All
classes are taught in English; the majority of professors come from abroad.

INTERNATIONAL OPPORTUNITIES
ADMISSION
REQUIREMENTS FOR APPLICANTS

EXCHANGE PROGRAMMES
Completed undergraduate programme (Bachelor’s degree or equivalent).
Collected 36 ECTS in the fields of management / economics.
English language skills at Upper Intermediate level or higher.
students
spend
anand
exchange
semester
in one of
CommitmentMaster’s
and motivation
tocan
benefit
from
contribute
to the programme.
20 partner universities in 13 countries across Europe and Asia.
MAIN ADMISSION

DOCUMENTS FOR APPLICATION
A complete application pack for admission includes the following materials:
Completed application form.
Undergraduate degree diploma and diploma supplement.
Applicants who have earned their degrees abroad must submit notarized
translation of undergraduate degree diploma and a confirmation by the
Lithuanian Centre for Quality Assessment in Higher Education
(www.skvc.lt) confirming that their undergraduate degree is comparable
to an approved Lithuanian undergraduate degree.
Proved English language skills, which should meet the requirements of
Upper Intermediate level of higher. Valid results of TOEFL (at least 65 IBT),
IELTS (at least 6) tests.
Curriculum vitae (in English).
An essay in English on the topic “What do you hope to gain from graduate
studies?”.
2 photos (3x4 cm).
A copy of passport pages containing photo and information about identity.
Proof of adequate financial resources to cover the tuition fee and the
living costs in Lithuania (international applicants only).
Application fee is LTL 200 (58 EUR).
Documents confirming academic activities (if applicable).

the second
their two-year programme at the chosen double
TUITION
FEESyear
ANDofSCHOLARSHIPS
degree partner university:

The tuition fee for the Master of Science programmes is LTL 7300 per
semester (approx. 2114 EUR).
International applicants are eligible for the scholarships to cover part or
all tuition fee.
The best applicants of the programme are eligible for the tuition fee
INSEEC Paris,
BI Norwegian Business School,
discount
andwww.bi.edu
scholarship.
France, www.inseec.com
Norway,
Graduates from ISM’s Bachelor studies are eligible for 30% discount to
cover part of the tuition fee to continue their studies at ISM.

TiasNimbas Business

ABOUT
LITHUANIA
School,
the Netherlands,
www.tiasnimbas.edu

Groupe
Management,
LithuaniaEuromed
is the largest
and southernmost
France,
country of the Baltic
States, a fully-fledged memwww.euromed-management.com/en
ber
of the European Union and NATO. Lithuania's economic growth in 2013 will be the high-

est in the region, reaching 3.5%, according to the
INTERNATIONAL STUDENT PROFILE

UNIVERSITY OF MANAGEMENT
AND ECONOMICS

Vilnius:
Arklių str 18, +370 5 212 3953

World Bank's latest EU11 Regular Economic ReKaunas:
port. Investors found and have been benefiting
E. Ožeškienės str 18, +370 37 302 400
PRABIN
CHANDRAN
from a unique combination of what is regarded
1st year
student,
India
as Northern quality and character – reliable, staLithuania
ble, orderly, clean, natural and calm, and Eastern
- new, vigorous, arising and yet non-discovered.
msc@ism.lt, www.ism.lt
I decided
to obtain
a European
degree as
in order to have a global perspective.
The European
Union has
recognized Lithuania
ISM offers
metransport
the unique
to pursue a double-degree programme.
the prime
centre opportunity
in the region linking
MostEurope
faculty
members
with
the East. are in fact practicing professionals in their field rather

PARTNERS:

than pure academicians. Their insight into real life scenarios and case studies
provides a fine balance between practical situations and academic thought. The
provided in this brochure may be subject to change. This
analytical and lateral thinking skill sets that I gainInformation
at ISM
will
beormost
valuable
in or
brochure
does not
form part
any contract
between any person
company and ISM University of Management and Economics.
my future career.

CAREER OPPORTUNITIES
Examples of graduate
employment positions and
companies
MSc programme in International
Marketing and Management is an
excellent starting point for developing a strong global career of
modern international management. The focus is given on career
development in general marketing
management, marketing research,
marketing communications and
sales management.
SEB bank
Fujifilm Lithuania
YIT Technika
Barclays Technology Centre,
branch Lithuania
Nordea Bank
Diginet LT
Adform Lithuania
Volvo Lietuva
British Embassy in Georgia
Tieto Lietuva
LESTO

ALUMNI PROFILE
ARTŪRAS SALDA
IMM alumnus class 2011, Head of New Media,
Nova TV Bulgaria (Swedish media group MTG)
International Marketing and Management studies have had a huge impact on my life and career. University played a key role in my opportunity to
begin working in one of the largest media groups in Europe and to go to Bulgaria. ISM provided me the possibility to acquire a double degree diploma,
and it opened many other possibilities for choosing a career. The competitions for jobs in large companies attract a huge number of applicants, and
very often the people who go through the CVs do not devote much attention
to each of them individually. Instead they are looking for something that
would catch their eye. My double diploma was one of those eye-catchers. My
studies in Norway, BI Norwegian Business School, gave me useful international experience and allowed me to experience cultural differences.

STUDENT PROFILE
GODA ŠNIOKAITĖ
1st year student, Lithuania
After my bachelor's studies, I had a three-year gap during which I
gained substantial life experience and working experience. Therefore,
when I finally decided to embark on a master’s degree, I had a clear
vision of what I expected from a school. I am confident saying that ISM
fits the requirement perfectly. Your real life experience is what is valued
most at this school. The atmosphere here is very vibrant and open, yet
challenging. I would recommend this programme to anyone interested
in how business really works, but be prepared for a challenge!

ADMISSION
REQUIREMENTS FOR APPLICANTS
Completed undergraduate programme (Bachelor’s degree or equivalent).
Collected 36 ECTS in the fields of management / economics.
English language skills at Upper Intermediate level or higher.
Commitment and motivation to benefit from and contribute to the programme.
MAIN ADMISSION

DOCUMENTS FOR APPLICATION
A complete application pack for admission includes the following materials:
Completed application form.
Undergraduate degree diploma and diploma supplement.
Applicants who have earned their degrees abroad must submit notarized
translation of undergraduate degree diploma and a confirmation by the
Lithuanian Centre for Quality Assessment in Higher Education
(www.skvc.lt) confirming that their undergraduate degree is comparable
to an approved Lithuanian undergraduate degree.
Proved English language skills, which should meet the requirements of
Upper Intermediate level of higher. Valid results of TOEFL (at least 65 IBT),
IELTS (at least 6) tests.
Curriculum vitae (in English).
An essay in English on the topic “What do you hope to gain from graduate
studies?”.
2 photos (3x4 cm).
A copy of passport pages containing photo and information about identity.
Proof of adequate financial resources to cover the tuition fee and the
living costs in Lithuania (international applicants only).
Application fee is LTL 200 (58 EUR).
Documents confirming academic activities (if applicable).

Application pack is available at www.ism.lt/ms/admission
TUITION FEES AND SCHOLARSHIPS
The tuition fee for the Master of Science programmes is LTL 7300 per
semester (approx. 2114 EUR).
International applicants are eligible for the scholarships to cover part or
all tuition fee.
The best applicants of the programme are eligible for the tuition fee
discount and scholarship.
Graduates from ISM’s Bachelor studies are eligible for 30% discount to
cover part of the tuition fee to continue their studies at ISM.

ABOUT LITHUANIA

PARTNERS:

Lithuania is the largest and southernmost
country of the Baltic States, a fully-fledged member of the European Union and NATO. Lithuania's economic growth in 2013 will be the highest in the region, reaching 3.5%, according to the
World Bank's latest EU11 Regular Economic Report. Investors found and have been benefiting
from a unique combination of what is regarded
as Northern quality and character – reliable, stable, orderly, clean, natural and calm, and Eastern
- new, vigorous, arising and yet non-discovered.
The European Union has recognized Lithuania as
the prime transport centre in the region linking
Europe with the East.