Typography is important. We know that.

About Font Map

Designers at IDEO wanted to bring artificial intelligence to the world of fonts, so they created Font Map, a quick experiment to see how machine learning can address challenges in design.

Font selection is one of the most common visual choices designers make—and most fall back on old favourites, or search for a font within categories. By leveraging AI and convolutional neural networks to draw higher-vision pattern recognition, IDEO have created a tool that helps designers understand and see relationships across more than 750 web fonts.

You can read bore about the “how” and “why” behind Font Map on Medium.