Nicola Angelos, Turning Dreams into Reality

August 15, 2019

IT WAS ALL A DREAM

Nicola Angelos, Owner and Founder of SHAG BAGG, always envisioned starting her own fashion line. She studied fashion her entire life and it was her intention to create a brand that others could react, adapt to, and have fun with. In 2010 while attending design school Nicola dreamt of a "shaggy" bag, only to discover her dream subconsciously offered her that "out of the box" concept she was looking for. Nicola always had an enthusiasm for how peace in contrast to revolution was expressed through fashion during the late 1960s, and this relates to today in that we are also a generation desperate to break out of society’s self-imposed constructs. This can compared through SHAGBAGG’s traditional silhouette’s paired with nonconventional, retro-inspired SHAG.

A SENSORY EXPERIENCE

SHAGBAGG manufactures bags and apparel from soft cotton and because of the tactical nature of the fabric, the main focus is creating an one of a kind sensory experience. SHAG started with BAGGS but now has a broad range of APPAREL, including jackets, coats, bikinis, halter tops, shorts, bombers, kimonos, and more.

WORLD-WIDE IMPACT

While the brand is based in LA, SHAGBAGG has traveled the world to major events ranging from Coachella to New York to TOKYO! In addition to providing fun fashion, Nicola also has a philanthropy based line, "IBAGG". The "IBAGG" shares positive messages such as " I LOVE," "I CARE," and "I DREAM" on boldly colored totes. To top it off, with every bag sold, a bag of groceries with be donated to a local food bank or shelter.

#GetShagged with this concept brand designed to bring us together by onecommon thread!