Select

Amazon launches Dash in the UK

Posted on Wednesday, August 31, 2016 by Julian Swanson

Amazon launches Dash in the UK

This means the likes of washing machines, dishwashers and printers from big-name brands including Bosch, Samsung, Whirlpool and Siemens can monitor your consumables usage and order more before you run out.

Removing friction from the online buying process is something Amazon - and other ecommerce companies - has been pushing for quite some time, so a physical button that doesn't require immediate access to a computer or smartphone is one way of making consumers' lives easier. "Just press the button and your item is on its way". It's not going shopping at the weekend for a new shirt.

The Dash is set up using a free Amazon app.

More than 100 brands have now thrown their names behind the buttons in the country, with Prime customers able to order everything from toothpaste to Doritos and condoms. When the gadget was first developed there were 20 different brands to choose from - now Amazon has 150 signed up. The subscription costs £79 a year and guarantees same-day delivery.

"We've found that Prime members in the USA love the ease that both Dash Replenishment and Dash Buttons offer, and we're delighted to bring that same convenience to our customers in the United Kingdom - with dozens of brands available today and more to come", Van der Meulen added.

When you notice supplies are running low, pressing the Dash Button will reorder your item. And you're notified of each one by a pop-up on your phone.

Amazon's Dash buttons are part of its attempt to lock customers into its Prime subscription service, and edge out traditional supermarkets from the household goods market.

This is a deal struck with manufacturers to include the same ordering technology from the Dash button inside their appliances.

Companies including Bosch, Siemens, Samsung and Whirlpool are now working on integrating Dash Replenishment into their products, according to Rausch.

Aside from helping you to keep tabs on your grocery stocks, Dash will keep on improving as it adjusts to your consumption scale as well as the kind of products you usually order.

Just like with the Dash button, any order can be cancelled at any point if you decide you don't actually want that refill after all. Whether large corporations or hobbyists, device makers can use DRS to place orders on behalf of their customers without having to build the back-end infrastructure to fulfill orders-Amazon does this work for them, leveraging its authentication and payment systems, customer service, and fulfillment network.

Popular news

Can not throw money at women in dance bars
He said for any obscene dance performance, a owner of a dance bar could be accused of abetment and not for the obscene act itself. As part of their arguments, the petitioners took issue with one of the provisions - throwing money at the dancers.Wednesday, August 31, 2016

Vikings QB Teddy Bridgewater has 'significant' knee injury
He's done a phenomenal job. "Everybody can count us out if they want, but I think that'd be the wrong thing to do". Zimmer said the team would release full details when it receives the results of tests done on Bridgewater's leg.Wednesday, August 31, 2016