When deciding on a colour for your brand consider the emotional response and associations you want to create in your target market, and whether it conveys the message appropriate to your business values and ethos.

Although not definitive, there are general associations with certain colours such as blue with professionalism and success; green with nature and growth; yellow with friendliness and optimism.

Be aware that a colour may have very different meanings in different countries or cultures e.g. in the US, white represents purity, while in some parts of Asia it is the colour of mourning.

At Creative ID we know that whether you are starting up or rebranding, the right colour integrated throughout your branding and literature has the power to position and define your brand’s value by generating awareness and recognition and set your brand apart from others in your industry.