Sales Tip: Look for future customers before they’re techs

Boyd Sutfin, Cornwell dealer in Madison, WI, introduces his brand to possible future technicians in hopes that they will become future customers.

Sutfin has also been involved with his local high school, by purchasing goods like cheese and beef sticks from FFA (Future Farmers of America) fundraisers that he has given back to customers as thank-you gifts. He hopes that just having that brand presence around these younger students will help him recruit future Cornwell customers.

"Those people are going to high school, and then I’ll see them at the college, for their John Deere program. Then I’ll see them back at the dealerships. So they have that whole Cornwell idea in their head for the future."

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