Blue Blood is delicious luxury pop culture candy for intelligent
adults. Blue Blood is the real thing, with real integrity and no added
artificial sweeteners and no bowing down to the mainstream. Blue Blood
understands that you didn't make your life choices because you just
really wanted to be halfway accepted by the increasingly powerless
bland unwashed masses. Your time is now; not theirs, not the
conformists.

Since 1992, Blue Blood has redefined the rock and roll beauty
standard, broken down the walls between different subcultures, and
launched countless artists. Since 1992, Blue Blood has brought you the
entertainment you deserve, with the most insightful writing, most
creative photography, and the most beautiful people.

Blue Blood is about how you feel as you head out on the town in your
favorite outfit. Blue Blood is about that moment when you forget you
are reading a book or watching a movie or playing an RPG and feel
truly transported. Blue Blood is about the energy you feel with the
roar of the crowd in a stadium. Blue Blood is about walking into a
room and knowing that all eyes are on you and your friends.

Blue Blood is about the power and sensuality of individuality.
Personal style is what really makes a person sexy and gorgeous. Being
an individual is hot. Accept no imitations. If you do it your way,
Blue Blood is for you.