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Refers to an organization that has a clearly identifiable set of values and beliefs that are widely shared by employees. The supposed advantage of a strong culture is that it unifies people around a common goal. However, it has also the disadvantage of getting everyone to think the same way, and behave in the same manner, thereby inhibiting innovation, originality, and even flexibility. It can also be problematic if the organization finds itself in a dynamic environment necessitating rapid and frequent change. [See weak culture and organizational culture.]