For Immediate Release

When watch buyers and enthusiasts gathered for this year’s premier watch and jewelry show early June in Las Vegas, they were greeted with an entirely new concept in marketing luxury and fashion watches. Gevril Group owner and President Samuel Friedmann had gathered 17 of the world’s most popular and respected brands under a common umbrella to provide buyers with an unprecedented variety of quality choices.

According to Mr. Friedmann, each of the many brands represented by Gevril Group in Las Vegas was selected for the outstanding value it offers customers. As a result, buyers were able to quickly review a wide variety of choices and find the collections they were looking for at the price points their customers were expecting.

Gevril Group’s marketing executives were extremely pleased with the new selling opportunities their company now provides. “With the several-fold increase in attendance this year, optimism pervaded our show,” said organizer Michela Bonincontri.

Paul Ziff, Ferragamo Timepieces President for the US and the Caribbean said, “I think we’re entering an age of self- expression and individualism for the watch and jewelry industry. Purchasing only to impress others has gone out of style. Purchasing to express one’s sense of style, aesthetics and for one’s own joy is the trend.”

Lisa DeLorenzo said, “My customers loved the new Versace line. We wrote many orders in Vegas and have commitments for future orders as well.”

Miri Tress reported lots of excitement for the new models introduced by Fortis to honor their 100th anniversary.

Ruth Dombroff was equally excited about the new all aluminum Haurex INK Collection. “People just went crazy for it,” she said.

With each brand representing a different price point and area of interest, there was something for everybody. The Gevril Group reported outstanding attendance and sales throughout the event, breaking all previous records.

“We’re making the very best watch brands more accessible than ever,” says Friedmann. “True luxury watches used to be out of reach for most people,” he said. “Now, by searching the world for exceptional value, we can bring luxury and fashion watches to people at affordable prices.”