MillerCoors, the Milwaukee Bucks and the BMO Harris Bradley Center on Monday announced a 10-year sponsorship renewal that keeps the brewer as the team's exclusive beer sponsor.

The announcement, financial terms of which were not disclosed, is another bit of good news for the arena. Arena officials and the business community have been working to find new revenue streams as well as maintaining current ones.

MillerCoors and the old Miller Brewing Co., has had a relationship with the Bucks dating back to 1968.

Coors Light and Miller Lite - the brewer's two largest brands - are expected to be the major players in the deal. Coors Light will be at the center of external marketing efforts in support of the Bucks. Miller Lite, meanwhile, will be the focus for in-arena advertising at the BMO Harris Bradley Center.

"The Milwaukee Bucks are an important part of what makes this city special, and they have been a great partner to us for many years," Tom Long, MillerCoors CEO, said in a statement, "The franchise has a lot of young, exciting talent and strong leadership, all pointing to a bright future. We're excited to be part of that future, with the team and with the BMO Harris Bradley Center."

Renewal of the deal includes rights for MillerCoors to use the team's name and marks in developing consumer and retail promotions; extensive in-arena signage and marketing; advertising during the team's radio and TV broadcasts; presence on the team's digital platforms; and hospitality benefits.