Privacy Policy

Last modified: November 8, 2018

General

Beatgrid Media B.V., a private company registered in The Netherlands
under company number: 57458847, whose registered office is at Sisalbaan
5a, 2352 AZ Leiderdorp, The Netherlands. When you use Beatgrid Media
services, you trust us with your information. This Privacy Policy is
meant to help you understand what data we collect, why we collect it,
and what we do with it.

This policy (together with our Terms of Use) sets out the basis on
which any personal data we collect from you, or that you provide to us,
will be processed by us. Please read the following carefully to
understand our practices regarding your personal data and how we will
treat it. By using Media Rewards and/ or submitting information to us,
you consent to our processing your information in accordance with this
policy.

Our Privacy Policy explains:

What information we collect and why we collect it.

How we use that information.

The choices we offer, including how to access and update
information

Information we may collect

We may collect and process the following data:

Profile information provided by you. The information you give us by using services such
as the Media Rewards app, we require you to sign up. When you do, we’ll ask for personal information,
like your email address, age, gender, and postcode. If you want to take full advantage of the service we
offer, we might also ask you to create a broader profile, which may include information about your
occupation, education, household, shopper decision maker, your way commuting daily, your income range,
etc. In addition, we collect Personal Data you provide in the context of a panel, when you participate
in a survey or in connection with the receipt and redemption of rewards and incentives, or
characteristics about you derived.

Audio Content Recognition. Media Rewards is a platform where you can earn rewards by
sharing your media habits. In order to collect points that earn these rewards, you may choose to allow
us to use your device’s microphone to recognize audio content, such as TV and radio around you to
provide you with more relevant surveys. Here is how this would work: the microphone of your mobile
device will capture audio within the proximity of the device and your device will generate a fingerprint
of the audio, which we match against our database to recognize the popular audio-based content and
advertising. It is NOT possible to decode audio fingerprints back into an audible format or
conversation. Beatgrid Media does not create audio recordings and no one will be able to identify
conversations. We will only collect information about what audio-based content and which ads you have
been exposed to. We will use this information to present you with surveys and questions that are
relevant to the audio-content and ads that you have been exposed to or consume and to enable our
partners to provide you, and consumers with similar media habits, with more relevant media content and
more relevant advertising.

Location data.With your explicit consent, you may collect location data to understand
which retail stores and restaurants (chains) you may have visited or to which Out Of Home advertising
you may have been exposed to, to provide you with more relevant surveys and content. We may use
aggregated, anonymised data derived from that your location data to provide analytics, and other
services to third parties.

Digital advertising and device information. We may collect information about the
digital advertising you view: Cookies, advertising ID’s (AAID or IDFA) and other similar data may be
collected via a tracking pixel for the advertising you view on digital devices. It is possible to
opt-out of this form of data collection by resetting your Advertising IDs (AAID / IDFA; iOS users can
view how to Limit Ad Tracking here, and Android users can Opt Out of Interest-Based Ads here. We may
collect information about your mobile device such mobile network, operating system (Android, iOS
versions) device manufacturer, to serve you with more relevant surveys and to allows to better research
advertising relevancy.

Social Media Accounts.
You may also have the opportunity to access the Services through third-party social media platforms. If
you select to access the Services in this manner, with your consent, we may collect certain profile
information stored in your social media platform account, such as name, gender and email address.

When collecting this data, we adhere to the policies and code of conduct of the World Association of Opinion
and Marketing Research Professionals (ESOMAR) and the Internet Advertising Bureau (IAB).

Where We Store Your Personal Data

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with
this privacy policy. Beatgrid Media uses cloud-based services for processing and storing your personal data,
such as Amazon AWS. The data that we collect from you may be transferred to a cloud-based service and stored in
the same region where we collect the data. These cloud-based services have a Data Processing Addendum to their
terms of service to ensure compliance with the regional privacy standards.

Any payment transactions will also be encrypted using SSL technology. Where we have given you (or where you have
chosen) a password which enables you to access certain parts of Media Rewards, you are responsible for keeping
this password confidential. We ask you not to share a password with anyone.

Uses Made of the Information

We use your information:

To provide you with any incentives which at the discretion of
Beatgrid Media or the applicable client of Beatgrid Media, you
may receive in exchange for you completing our surveys;

To provide you with information, products or services which we
feel may interest you;

To analyse the effectiveness of, and to improve our surveys;

To ensure that content from the Beatgrid Media products are
presented in the most effective manner for you and for your
device;

To carry out our obligations arising from any contracts entered
into between you and us;

To allow you to participate in interactive features of our
service when you choose to do so;

To notify you about changes to Media Rewards of other Beatgrid
Media products

To target advertising inviting you to take a survey.

To license your survey responses, media exposure data and other characteristics about you to our
clients, with your consent if required under applicable law.

With your consent, to understand what audio and ads you’ve listened to in order to provide you with more
relevant surveys.

We may also use your data, or permit our clients or selected third
parties to use your data, to provide you with information about goods
and services which may be of interest to you and they or we may contact
you about these by email, SMS or telephone.

Where your data is used to provide you with information about goods and
services which may be of interest to you, we (or the selected third
party) will contact you by electronic means.

We do not disclose information about identifiable individuals to our
clients, advertisers and advertising networks, but we may provide them
with aggregate information about our users. We may also use such
aggregate information to help our clients, advertisers and advertising
networks reach the kind of audience they want to target. We may make
use of the personal data we have collected from you to enable us to
comply with our clients’, advertisers’ and advertising networks’ wishes
by displaying their advertisement to that target audience.

Disclosure of Your Information

We may disclose your information to:

Our clients, including clients outside of the European Economic
Area for the purpose of communicating the results of our
clients’ surveys and analysing the effectiveness of, and
improving our clients’ surveys;

Our clients who have acquired a license to access your survey responses and other characteristics about
you;

Any member of our group, which means our subsidiaries, our
ultimate holding company and its subsidiaries;

Information about our clients, users, surveys and Media Rewards is a
business asset of Beatgrid Media BV. Therefore, we may disclose anonymised information to third parties:

In the event that we sell or buy any business or assets, in which case we may transfer the data provided
by you to the prospective seller or buyer of such business or assets;

If Beatgrid Media, or substantially all of its assets, are acquired by a third party, in which case,
personal data provided by you its customers, users and respondents with concent, will be one of the
transferred assets.

We may also disclose your personal information if we are under a duty
to disclose or share your personal data in order to comply with any
legal obligation, or in order to enforce or apply our Terms of Use and
other agreements; or to protect the rights, property, or safety of
Beatgrid Media, our customers, or others. This includes exchanging
information with other companies and organisations for the purposes of
fraud protection and credit risk reduction.

Your Rights

You have the right to ask us not to process your personal data for
marketing purposes. We will usually inform you if we intend to use your
data for such purposes or if we intend to disclose your information to
any third party for such purposes. You can also exercise the right at
any time by contacting us at legal@beatgridmedia.com.

Media Rewards may, from time to time, contain links to and from the
websites of our partner networks, advertisers and affiliates. If you
follow a link to any of these websites, please note that these websites
have their own privacy policies and that we do not accept any
responsibility or liability for these policies. Please check these
policies before you submit any personal data to these websites.

Visitors Under the Age of Majority

We do not intentionally collect, and prohibit survey creators from
collecting, personally identifiable information online from a child
under the age of majority in his or her place of residence. Media
Rewards and services are not directed at children. Users under the age
of majority in their place of residence should not use the Media
Rewards or services.

Access to Information. The Act gives you the right to access
information held about you. Your right of access can be exercised in
accordance with the Act. If you would like a copy of some or all of
your personal information, please email legal@beatgridmedia.com or
write
to us at Beatgrid Media, Sisalbaan 5a, 2352 AZ Leiderdorp, Netherlands.
Any access request may be subject to a fee of €10 towards our costs in
providing you with details of the information we hold about you.

GDPR Supplement

For persons located in the EU: The EU General Data Protection Regulation
("GDPR") will come into force on 25 May 2018. The GDPR updates and will
replace existing EU Member States laws based on the EU Data Protection
Directive (46/95/EC). As privacy and data protection is important to us, we
are providing you with the additional information you are entitled to
receive under the GDPR.

We have included information about how we process your data, and here
we’re explaining the basis on which we do so:

Where you sign up for any of our products or services, we
process your personal data in order to perform our contract
with you;

We may process your personal data where an EU law requires us
to;

If we have a legitimate interest in processing data, such as
for direct marketing or research purposes; or

We will also process your personal data where you have provided
us with consent to do so.

The GDPR also gives you additional data protection rights, and you may
request the following from us:

To correct any personal data that is incorrect or incomplete;

To object to our processing of your personal data, in certain
circumstances, if we are processing it on the basis of our
legitimate interest;

To object to any automated decision-making based on your
conduct, such as analytics for direct marketing conducted by
us. We perform automated processing when using cookies placed
on third-party websites for TV, radio audience measurement,
which measures how you interact with and use different audio
based advertisements or analyse TV program viewing habits where
you participate in one of our research communities, and from
our panellists;

To withdraw your consent to our processing of your personal
data;

To complain to the national data protection authority in your
country of residence.

We use automated processing for marketing and media research and for
measuring advertising. Our methods of conducting this form of
processing include: collecting data from our mobile apps implementing
audio fingerprinting or audio matching software code, which is a form
of automatic content recognition, referred to as “ACR”; measuring
audible advertising exposure, user engagement, and audience size;
matching this with content information from an advertising database,
content from satellite, telecommunications and cable operators covering
set top boxes and Video on Demand (VOD) viewership; measuring location
matches with geo fences around retail locations or Out Of Home (outdoor)
advertising and survey results are used together with information from
millions of other research panel members to create research reports on
TV, radio, online video viewing habits, and behaviour change after
advertising exposure on these outlets. In most cases, this information
is pseudonymized and/or anonymized and will not identify you by name or
household. In some instances, we utilize longitudinal behaviour data
for an ID to infer audience segment (interest and demographic)
membership for use in our reporting This is a probability and not a
direct read of this.

If we collect and process your personal data to fulfil products and
services you request or to meet contractual terms, we may not be able
to fulfil your request or our contractual commitments without such
personal data. Where you seek to exercise a right, we may request
additional information from you to help us verify you and to help us
respond to your request.

Changes to our Privacy Policy

Due to the rapidly evolving technologies and capabilities on the
internet we may need to change our privacy policy over time.

We may revise these terms of use at any time for security, legal, best
practice or regulatory reasons by amending this page.

We will not use this right to make substantial changes to the terms to
your detriment without giving you a chance to agree.

You are expected to check this page from time to time to take notice of
any changes we made, as they are binding on you. However, data taken
before any changes will not be affected without your individual
permission.

Contact

Questions, comments and requests regarding this privacy policy are welcomed
and should be addressed to legal@beatgridmedia.com