Naturalmat: And so to bed…

Before Mark Tremlett opened the Naturalmat showroom in Paddenswick Road, he thought long and hard about the store experience. ‘Choosing a bed in a huge, brightly lit showroom with people staring at you is intimidating,’ he says. ‘The temptation is to jump on a bed, then jump straight off again. That’s no way to make such a major purchase.

‘Our designer came up with the concept of sleep pods. We have different mattresses in six pods in a Sleepzone at the back of the store; the area is carpeted and has screens, soft lighting, a soothing soundtrack, even its own special aroma. Customers can relax, have privacy and make an informed decision. The Sleepzone is a first for our industry.’

Mark and co-owner Peter Tindall have piloted Naturalmat through four incarnations. The company was founded to make top quality mattresses for boats.

‘Our signature “natural and organic” approach came from the fact that we needed breathable, self-ventilating materials to combat the perrenial conditions of damp and condensation on yachts,’ he explains. The birth of Mark’s first child inspired him create an entirely natural baby mattress and a meeting with ex-Dragon Simon Woodroffe heralded a move into eco-mattresses for hotels.

‘From there, it was a clear progression to the High Street,’ recalls Mark. ‘We have three key sustainable materials in all our mattresses: coconut fibre (coir), latex and lambswool. By mixing them in different thicknesses and changing where we put the layers, we’re able to significantly change the softness, firmness and tension.’

Whatever the sector, Naturalmat’s core principals have remained the same: using natural materials and handmade products to deliver a good night’s rest. Whether you like soft and springy or reassuringly firm, you’re sure to find the perfect mattress.

About Editor

KEEP THINGS LOCAL MAGAZINES

KEEP THINGS LOCAL IS A MEDIA BUSINESS WITH A UNIQUE LOCAL FOCUS

The company publishes four flagship magazines (Chelsea Locals, Chiswick Locals, Richmond Locals and Hammersmith Locals) with more launches planned in London and across the UK. The prime focus of each of these quarterly magazines is to showcase and support the independent traders and small businesses who do so much to give these areas their individual retail character and community spirit. This is achieved through dedicated advertorials which are written, designed and photographed by an experienced team lead by Neil McKelvie.

In every issue, these advertorials are complemented by feature articles which turn the spotlight on different aspects of neighbourhood life and interviews with notable local figures.In addition to appearing in the magazines, every advertorial is also published in the Keep Things Local newsletters, on the website and on social media. Get in touch to be featured in our Summer, Autumn, Winter and Spring issues.

Meet the Locals

Abbas Ali is the new co-owner and pharmacist at one of Chiswick’s longest established businesses There’s a new face behind the counter at the West London Pharmacy. Abbas Ali has recently taken over as the pharmacist (he’s also the co-owner with his father, Sabir) and he’s conscious that he has taken the reins of a Chiswick institution. ‘The previous owner, Mr Amin, was very well liked. He’s a family friend and when he mentioned that he was retiring after 37 years, we didn’t hesitate – it was a fantastic opportunity for us.’

Step off the stressful daily treadmill and indulge yourself at The Cove Spa ‘Our philosophy is quite simple,’ reveals Vikee Patel, Director of The Cove Spa on the High Road. ‘We create a tranquil environment in which experienced therapists can deliver a first-class personal service that achieves results. We aim to exceed expectations.’

Dr Hala Health and Beauty Clinic: Look Good And Feel Fabulous – The best products, the latest technological equipment and friendly professional therapists… Dr Hala Mahfoud and her team provide high quality specialist health and beauty treatments

Toby Walker started learning the violin aged five and Charlotte Clemson at three. Both are proud ‘Suzuki kids’ – they followed the teaching philosophy of Dr Shinichi Suzuki – and they have now opened a Suzuki school at the Rocks Lane Multi-Sports Centre in Chiswick. Dr Suzuki developed a unique method that enables children to play to their best ability while absorbing key life skills at the same time. ‘Children start young (three-plus) when skills are easily mastered and they learn in a natural way by listening and repeating,’ explains Toby. ‘Lessons are on a one-to-one and group basis; making music is about communicating, so playing socially from the beginning is vital.’