Tag Archives | public relations

Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social […]

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. […]

This week’s PRWeek Public Affairs: Soap Box is a short op-ed by me on the importance of social media to public affairs professionals. This is the original piece, before I edited it down to fit PRWeek’s word count. As party conference season ends we’ve seen how all of the political parties have enthusiastically adopted social […]

Public affairs and social media is very much on the agenda for the Chartered Institute of Public Relations (CIPR) at the moment with both a CIPR TV special and a training webinar on public affairs and social media. Firstly, this Thursday (October 6) at 17:00 there is a special public affairs double bill on […]

The Holmes Report has researched an interesting list of the 100 Most Important In-house Communicators in the World. It is a fascinating compilation of 100 of the most senior corporate communications professionals in some of the world’s largest companies who are responsible for the reputation management of some enviable and challenging brands. It’s also released […]

Irina Slutsky of AdAge reports that Twitter is looking for a New York, and maybe London, PR consultancy to support its growth. According to AdAge Twitter is ‘already in talks with a mix of large and small PR firms’. The search is being led by Sean Garrrett, Twitter’s VP-communications, who joined Twitter last year from […]

PR winners and losers is a couple of days late this week, not good for its second outing, but my take this week is: PR Winner Greater Manchester Police is this week’s PR winner for its excellent use of social media that demonstrate how social media and social networks can be a greater force for […]

Greater Manchester Police is one of the public sector organisations that is leading the way in its use of social media. But, if you’re at the forefront of new innovations it’s inevitable that you’ll make the occasional mistake. And that is what happened to Greater Manchester Police this morning. For the last few day it […]

Klout has today added five new networks that you can connect to your Klout account to improve your Klout score. The five new social networks are Instagram, Tumblr, Blogger, Last.fm and Flickr. Coming soon are Facebook pages, Quora, Yelp, Posterous and WordPress.com. On the face of it this is a good thing, but I’m […]

Tomorrow I’m speaking on two panels at the SAScon Search, Analytics and Social Media conference. The first panel is Social Media Insights and the second is Search and PR. The Social Media Insights panel is described as: With a plethora of social media monitoring tools on the market today, the question is not so much […]

Stuart Bruce

Award-winning international public relations adviser and trainer specialising in digital corporate communications, online PR,digital public affairs and social media. Author, media commentator, university lecturer and conference speaker.