Tremendous pressure and the fight to retain customers in the digital age introduce new competition. But the atmosphere was very different when serving the entertainment audience. Making this radical change in career has taught me invaluable lessons about business. 1. Dealing With People In A Pressured World My experience in the fast paced world of entertainment taught me how to deal with physiciansin fact, with anyone under tremendous pressure. The key is to see past the emotion, united states stay calm yourself, and listen to their underlying concerns. The creative executives I worked with at Warner Bros. were under pressure from both the cost side (production budgets) to revenue expectations (box-office). These folks kim kardashian pregnant were on a mission, and became impatient if anything interfered with it. Source: http://www.forbes.com/sites/netapp/2014/11/26/hollywood-to-healthcare/