George Gallup in Hollywood

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Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.How to win Friends and influenee People, by Dale Carnegie. 6. The Good Earth,
by Pearl Buek. 7. ... Influence of EARLY all the leaders have been seized upon by
Hollywood as motion picture material. }ven the Bible has been-screened aGoneanbsp;...

Title

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George Gallup in Hollywood

Author

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Susan Ohmer

Publisher

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Columbia University Press - 2012-05-29

ISBN-13

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