How To Do Proper Market Research For Your Marketing Campaigns

If you’re not serious about researching your market audience then there is a high chance you’re failing. I mean, if you’re trying to sell a product or services without knowing anything about your market, you’re just marketing blindly and hoping for the best.

What You Will Discover

How to use different tools to find our demographics

How to use Google Trends to determine a profitable niche

How to use Google Display Planner for advance data

First, let’s talk about researching the authority of a particular websites. A very simple tool you can use is Alexa.com.

[su_heading size=”24″ margin=”30″]Alexa.com[/su_heading]

Some reasons for wanting to know this information is when you’re buying a banner space on a particular website or just want to check out how much traffic it is getting on a daily basis.

Alexa ranks sites worldwide and also provide you with some basic demographic data which is very useful.

All you need to do is paste in a website into the search bar and click on search. Alexa will then spit back some data at you including global ranks, bounce rates, daily page views, time on site, gender of audience, education levels and where the visitor is browsing from.

It also shows audience geography which is extremely useful when it comes to researching the quality of the traffic.

There’s a lot more data that can be used so I suggest you head over to Alexa.com and just do some fun research.

It will also give you data like the number visitors per month, similar sites and where it comes from. You can also compare the difference between website A to website B to make a better and more profitable decision when marketing

[su_heading size=”24″ margin=”30″]Google Trends[/su_heading]

If you want to find out how popular a specific niche or topic is, you can use Google Trends.

Google Trends will show you the search pattern of a specific keyword so you can use to determine if it’s worth tapping into.

Below is an example of using Google Trends.

As you can see from the image above, I searched up:

Learn Japanese

Learn Korean

Learn Spanish

The results shows that there are a lot more people interested in learning Spanish compared to learning Korean and Japanese. However, the trend for learning Spanish is gradually dropping, same with learning Japanese (Yellow and Blue line).

Learning Korean on the other hand, even though has lower traffic, you can see that it has a consistent demand and is increasing slowly.

This is powerful stuff and you can use these data to your advantages to look for trending Niches and dying niches.