Whatever Happened to Good Service?

Good Service Isn’t Old-Fashioned

Client

XL-BYG

Agency

AGENCY SPRING

Autopilot always turned offIn collaboration with AGENCY SPRING and XL-BYG, M2Film produced this brand new 3-ad image campaign to show and remind the Danish people that Scandinavia's largest building materials supplier is offering something more than autopilot service.

Going the extra mileEchoing the credibility and serious attitude of XL-BYG, this ad manages to evoke a “slow tv” feel and documentary-like style by following the actual manager of an actual XL-BYG store expressing his own personal thoughts. The ad efficiently tells the story of hard-working XL-BYG employees waking up early in the morning, ready to meet the tough and varying demands of their customers with a smile on their faces.

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The team

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Our ability to package multiple services allows us to deliver both schedule and budget efficiencies and to create content with the multi-platform world in mind. This helps clients create great looking campaigns and content for any screen.