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Smarter Agent, a developer of mobile applications for the real estate industry and consumers, has acquired Toor.me, a mobile tagging and property tour startup. Toor.me offers listing and website hosting services. Realtors are able to upload an unlimited number of photos and showcase virtual tours. These features can also be shared via Facebook and Twitter.
Realtors making use of the service will link to their websites using QR codes, which they have dubbed “toors.” The codes will be emblazoned on the agents’ marketing materials.
“Every real estate yard sign should have an interactive mobile component to engage potential buyers,” says Brad Blumberg, CEO of Smarter Agent. There is no doubt that QR codes attract attention, and the number of realtors making use of the codes has been increasing … Read entire article »

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