The Five Reasons a Property Sells

The Location
Buyers consider the community and its amenities – schools, employment
opportunities, churches, shops and visual attractiveness. They also consider the
property’s proximity to busy roads, airports, commercial property and so on.

The Price
Pricing your property for the current market is critical to attracting buyers. Most agents will show your home to their prospective buyers within three weeks after it is listed for sale. If it is priced higher than competitive listings, your property may not be shown. After your property has been on the market for several weeks or months, interest in it will decrease. It’s very important to set a competitive price when you place your home on the market in order to sell at the best price.

The Condition
The appearance and condition of your property will attract or
discourage buyers. Be sure your property looks fresh, uncluttered and inviting from the curb, because that’s the point at which many buyers decide whether or not to view the property.

The Terms
A variety of terms will attract a larger number of buyers. If you are flexible
on the closing date, for example, you can increase the desirability of your property and perhaps affect the selling price.

The Agent
Consider these criteria when you select an agent. Your listing deserves knowledgeable, experienced attention.

Honesty and credibility

Knowledge based on ongoing education and experience

Familiarity with changing market conditions that may affect your listing

Level of service based on listening skills, communication style and responsiveness to your inquiries

Reputation of the agent and company

Track record of selling homes at or near expected price within the desired
time frame