Right On The Mark

March 04, 1989|By Frank P. McNerney.

OAK LAWN — ``Colleges may learn a lesson in supply and demand`` was right on the mark. I hope your Ron Grossman, who points out that he is a former college instructor, has caused a lot of school administrators and faculties to wake up and smell the coffee. He tells the story with authority and refreshing candor. Ballooning tuition costs, even when tempered by the pitchman spiels for grants and student loans, are causing financial miseries for those parents who are caught in the middle. ``Middle`` meaning not wealthy (they don`t care about costs) but too well off to qualify for a free ride on the tuition train.