"With breezy anecdotal narratives that make accessible the scientific rigour that underlie them, this book will help you fathom the workings of your mind, and avoid its pitfalls that lead you astray. It will equip you to look for the "invisible gorillas" in your daily life."

"Although their real strengths lie in their solid reporting on the state of the intuitive mind as currently understood by cognitive researchers, they're correctives to the overly positive view of the benefits of going with your gut that many readers took away from Blink."

"Written for a lay audience by two of the nation's leading cognitive psychologists, Dr. Christopher Chabris and Dr. Daniel Simons, The Invisible Gorilla is 'a lively tour of the brain's blind spots' that has profound implications for law enforcement and the people who investigate and judge uses of force and other police behavior."

"The book is one of a long line I have read which describe how vast the difference is between the way our minds function, and the way we think they function...The Invisible Gorilla is, in my humble estimation, the best book of the lot."

"If you liked the following books [A list of cognitive psych and behavioral economics books about the mind] I'm sure you will greatly enjoy The Invisible Gorilla (which, by the way, is well above average in the quality of its writing)."

"Chabris and Simons reveal that the emperor of intuition often has no clothes, but they give us hope because reflective cognitive processes have a track record of building upon themselves, and extending into directions which have allowed us to construct the material civilization we see all around us."

"A lucid and engaging presentation of the illusions, or erroneous intuitions, that we hold about our mental capacities...the book manages to present a dizzying array of scientific information in such a concise and engaging way."

"With each chapter, the reader's self-awareness grows as previously neglected dimensions of our everyday experience are witnessed...By making us aware of the realm of everyday illusions, The Invisible Gorilla teaches us a lesson of cognitive modesty: think before you leap."

"Book of the Month: In this brilliantly thought-provoking book, they expand their scope to look at a whole raft of 'everyday illusions.' The implications, in business, politics, and just about every area, are huge. This really is a book that everyone should ready. 10/10"

"Popular books about our cognitive biases and perceptual limitations are thick on the ground these days, but this one is written by the scientists who conducted one of the most famous recent experiments in the field....It's all highly illuminating"

"In Chabris' and Simons' fascinating and well-researched book, you can read about startling and humbling examples of how we don't see what we don't expect to see, about the fallibility of memory, about our assumption that confidence implies knowledge and more."

"a persuasive, surprising and even amusing book that will have you rethinking the way you think you see the world and wondering just why the heck you've ever let yourself believe you were so much better at functioning than you really are."

"a terrific book for anyone who wonders how the mind works, for anyone who has ever talked on a cell phone while driving, or cussed at some careless driver talking on a cell phone, for anyone who wonders about the validity of eyewitness testimony in criminal cases, for anyone who thinks vaccinations cause autism, for anyone who thinks listening to Mozart makes your baby smarter, and for anyone who wonders how half the people watching a video of six kids tossing two basketballs could miss the gorilla that wanders into the action."

Referring to the association of psychology with less-scientific pursuits, Dorothy Bishop claims that a good approach is to "reclaim the term psychology to refer to a serious scientific discipline by demonstrating how experimentation can illuminate mental processes and come up with both surprising and useful results. This book does just that, and it does so in an engaging and accessible style."

"Their book is an engaging romp through a variety of cognitive illusions, with the theme that our intuitions often fail us. The book is written so well it would make Gladwell envious (and maybe a wee bit angry), and yet we must remember that these are the scientists themselves discussing their own discoveries and experiments. They have somehow mastered both the science and its communication."

"The Invisible Gorilla explains in easy-to-understand terms how our brains make mistakes...paying attention and being skeptical of everyday assumptions might lead to better driving - or even derail the next seductive Ponzi scheme."

"Chabris and Simons use science and anecdotal evidence so effectively in explaining all this that three days after reading their book I feel confident in saying it has changed my life. I just hope I'm not deluding myself."

"They didn't make psych texts like "The Invisible Gorilla," by professors Christopher Chabris and Daniel Simons, when I was in college. If they had, I wouldn't have sought solace in the novels of Sidney Sheldon and Stephen King."

"We profoundly overestimate our ability to see things as they are. As the physicist Richard Feynman famously said: The first principle is you must not fool yourself, and you are the easiest person to fool."

"The Invisible Gorilla is a humbling journey into the fallibility of our thinking ... Chabris and Simons deliver a persuasive warning that intuition often fails us ... it should be required for anyone convinced of the truth of such intuitive beliefs as the accuracy of eyewitness accounts of important events, the cause-and-effect relationship between vaccinations and autism, and the role of Mozart's music in making babies smarter."

"The authors seek to inspire doubt in the mind's ability - and they absolutely succeed...The Invisible Gorilla is filled with fascinating and revealing experiments that call into question assumptions we have about our mental abilities and those of others...a must-read for anyone who wants to better understand how the mind works."

"Writing with authority, clarity, and a healthy dose of skepticism, Simons and Chabris explore why these illusions persist--and, indeed, seem to multiply in the modern world--and how we might work to avoid them."

"A fascinating look at little-known illusions that greatly affect our daily lives ... Their readable book offers surprising insights into just how clueless we are about how our minds work and how we experience the world ... Bound to have wide popular appeal."