In order to bring you the best possible user experience, this site uses Javascript. If you are seeing this message, it is likely that the Javascript option in your browser is disabled. For optimal viewing of this site,
please ensure that Javascript is enabled for your browser.

Research

Millennials more bullish on market and confident of investment knowledge than boomers

Seventy-one percent of millennial investors predict a bull market in the next one to three years, compared to 50 percent of baby boomer investors.

Forty-two percent of millennial investors say they are very knowledgeable about investments, compared to 17 percent of boomers.

These are just two of the key differences uncovered in a Securian-sponsored study of millennial and baby boomer investors.

To compare generational investment behaviors and reactions to the market volatility that began late last summer, Securian surveyed 1,997 investors nationwide, inclusive of 1,040 millennials and 957 boomers.

The survey did find similarities shared by millennial and boomer investors, but differences were frequent and noteworthy.

Which of the following best describes your level of investment knowledge?

What kind of market do you anticipate over the next 1 to 3 years?

What sources do you turn to for investment advice (choose all that apply)?

How do you typically react to a falling market?

How do you typically react to a rising market?

Securian’s millennial and baby boomer investors survey was conducted online in December 2015 and the findings were released in June 2016.

Careers

Social

Financial security for the long run® – Securian

Financial security for the long run® – Securian

Insurance products are issued by Minnesota Life Insurance Company or Securian Life Insurance Company, a New York authorized insurer. Minnesota Life is not an authorized New York insurer and does not do insurance business in New York. Both companies are headquartered in Saint Paul, MN. Product availability and features may vary by state. Each insurer is solely responsible for the financial obligations under the policies or contracts it issues.

Property and casualty insurance products are issued by Securian Casualty Company, a New York authorized insurer.

This is a general communication for informational and educational purposes. The materials and the information are not designed, or intended, to be applicable to any person’s individual circumstances. It should not be considered investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action. If you are seeking investment advice or recommendations, please contact your financial professional.

You are leaving our website

The website you are being directed to is not created by Securian Financial Group, Inc. or any of its affiliates. The new website may be subject to privacy policies, security policies and terms and conditions different from those
at Securian Financial Group.