It is common to respond to plans for radical change by stating that it is impossible to get this or that change enacted. This, of course, is manifestly wrong. We have only to look at historical events to see that it is perfectly possible, for both good and ill, to radically change circumstances in a host of ways that looked completely impossible not very long before.

The question is, how does that happen? And is it possible to imagine that we could, in fact, change things, and for example, bring about a relocalized economy, or 100 million farmers? Is that even feasible? More importantly, could it possibly happen before it has to? That is, we all know that we'd be a lot more secure if the transition to a sustainable agriculture happened a little before we were all out of food. Is that within the realm of possibility? I think so, but it requires a change in our perspective.

Now generally speaking, radical change is enacted one of two ways. The first is by revolution of one sort or another – a violent (not always warlike, but always violent), and deeply disruptive overthrow of what has gone before. In a very short time – the casting off of what has always seemed inviolable – slavery, colonialism, the divine of kings – transforms the landscape.

The problem with revolutions is that the costs are extremely high. Even a non-violent revolution means that large chunks of the existing population in power are simply cast out, and often come back to haunt you (think Cuba’s wealthy landowners, for example). Revolutions are vastly destructive, and anyone who simply isn’t ready, either adapts, or is overrun.

The other option is culture change – the gradual transition of a society from old values to new ones. It starts as a small movement, growing gradually, until ideas permeate the culture. Most of those who resist are given the chance to acclimate, and eventually come to accept, if not like, the dominant culture view. Eventually, cultural norms make it impossible even for those who espoused previous views to acknowledge them or to express them – think, for example, of the American Civil Rights movement. While racism was once a cultural norm in the US, now if you ask around, there are only about 4 people in the US who will admit to ever having expressed racist views.

The difficulty with this method is that it is far too slow for our present purposes – the major advances of the Civil Rights movement, for example, came over a period of 20 years. We simply don’t have 20 years of marching and gradually changing cultural norms.

Now it is necessarily the case that every movement contains elements of both of these – that is, the Civil Rights movement did include revolutionaries, and revolutions often begin with demonstrations. It is impossible for me to describe historical courses in any detail in a five page essay – but most such changes are dominated, either by a moment of overthrow, or by the lack of that moment.

Are those our only choices? That is, are our only options taking up arms, or marching and singing? Both might work or they might not – we may well be able to transition our culture, given enough time or enough will and anger – to a society that can adapt to the new environmental norms. But we do not have multiple decades to make such a transition. James Hansen, for example, notes that most of our environmental changes will have to come rapidly over the next decade. And because almost all our changes take some major lead time, that means that the period we have to change attitudes is very short.

As for revolution, it is simply too destructive, even were it not a bad idea for a host of other reasons. The human costs of radical, sudden transformation are resistance – lots of it. And lots of resistance means either the failure of overall goals or repressive responses that destroy what is created from the inside out.

So are there any other choices between the complete rupture of prior experience and the gradual transition to a new way of thinking? I think there is another option, but it depends upon being prepared to take hold of a moment, and claim it as your own.

The third choice is something I’m calling (for lack of a better term) “threshold moments” – those points at which history intervenes, and something that was unimaginable the day before becomes entirely possible. At those moments, it is possible to make a larger step forward than could previously have been imagined – people are poised for radical change.

Now such moments occur in two ways. The first is when events demand a particular change – for example, as in Cuba when the cutoff of oil supplies demanded a rapid fire deindustrialization of agriculture and the transition to a new economy. In this case, cause and effect are direct – that is, the systemic response to food shortages is the institutionalization of a new system. The bombing of Pearl Harbor leads to a military response and US participation in the World War. While it can never be said that there is no other response possible, the response is the logical, successful addressing of a problem

But there is another kind of threshold moment, one in which we perceive we are at a transitional moment, and at which it is possible to imagine a number of possible responses – where what matters is that the populace is poised for response – and multiple possible successful responses are possible. Here is the moment at which it is possible to advance a new agenda – and possible to override other public agendas by laying claim to that moment and advancing one’s agenda as a logical response.

The obvious example here is 9/11. If you are not American, I think it is hard to understand how desperately Americans were casting around after 9/11 for some way to make their own response match up to the radical change in their world that they experienced. And there is nothing logically contiguous with the event about, say, invading Iraq or going shopping – that is, what was most notable about 9/11 was that people were willing to make massive changes, had they been asked. They were not asked – and no one made a strong attempt to wrest the narrative of 9/11 away from the government – individuals resisted the story we were being told, but there was not a fully formed attempt, say to recast our response to 9/11 in terms of oil and energy, and to use it as a major call for renewable growth. Some attempts were made, but there weren’t enough people working together.

Such threshold moments come around fairly often in history, and are likely to come more often as we enter what has been called “interesting times.” In the last decade, we’ve had large-scale threshold moment, 9/11, and a smaller one in which some significant cultural changes might have been enacted, Hurricane Katrina.

Does that sound strange and unlikely? I think it is true that had Americans been told after 9/11, “We want you to go out and grow a victory garden and cut back on energy usage” the response would have been tremendous – it would absolutely have been possible to harness the anger and pain and frustration of those moments, and a people who desperately wanted something to do. Even after Katrina, it would have been possible for a concerted narrative that ran the pictures from the superdome over and over again saying “And if you never want this to happen again, you must…” Katrina would not have been nearly as effective as 9/11, but a great deal of change could have been made with it, regardless. And making use of the momentum of such events could have enabled us to be that much further along in the adaptation process before a moment comes at which a particular response is truly necessary.

Naomi Klein notes that this is precisely the claim of Milton Friedman’s “Shock Doctrine” which says that at a moment of crisis, you can sweep away the old and transform things utterly. Up until now, such a system has been mostly used for ill, for market reforms that are utterly destructive to our public life. But since such events will be used, it only makes sense for us to use them for good.

Moreover, as Klein points out, the Shock Doctrine’s essential message, overthrowing the past, is destructive to the ordinary people who are victims of a crisis. That is, those who live through such threshold moments in history and are directly affected by them want to cling to what they have of the past, to restore what they have lost. The Shock Doctrine model destroys, rather than reclaims the past.

Here, sustainability advocates have an enormous advantage in being able to claim the narrative from those who want to overthrow the past. Because ultimately, our propositions are always tied to the past, to previous successful responses to hard times and disaster. We are tying our propositions to what people dreamed of in suburbia, the small slice of personal eden that never was, and saying you can have that thing you once sought, as part of the promise of restoration. Those who claim that we are merely advocating a return to the past are missing the point – it is never possible to go back, but it is feasible to anchor the future in the past, to offer a narrative in which we do not have to give up what we value, but can retain it, and take it with us into a new and radically different world.

To do this, we will have to prepare and watch for the next such threshold moment. The peak oil and climate change movements were simply not organized enough 7 years ago at 9/11, and we mishandled Hurricane Katrina – there were plenty of individual attempts to tie it into climate change, but there was no unified attempt to create a single narrative account of Katrina.
If we are to imagine Relocalization and steady state economics taking over, if it is possible (and I do not say that it is, merely that we cannot fail to try), we must be absolutely prepared for the next threshold moment, and to explain how it is (and it will be, we won’t have to lie) about the oil, about the climate, and how it demands a particular response, not blowing up another country far away, but a change in us.

I have no idea when that moment will come, and neither does anyone else. It could happen tonight, and have us wake up in a changed world. Or it could leave us hanging for years, and the next such threshold we cross could be the transition into a real disaster, one in which our options are limited. But regardless, since it is always possible to fuck things up worse than necessary, sustainability advocates of every kind must be prepared to take one story and echo it back across media and blogs, to tell it and tell it, and teach others to demand a particular kind of response.

One of the things about this that is important is to remember that this doesn’t work in a linear way. That is, the process involves going along making small changes, and adding a few new recruits and tiny incremental alterations for a good long time. At first it seems like you aren’t making any progress at all – that the change is so vast that the little moves can’t get you there. But it is important to remember that you are doing the advance work for something that is likely to alter, not with a gradual building, but in a moment. That is, we’re doing what we can now, so that when the right time comes, we can do vastly more.

Kurt Cobb observed at Community Solutions that the best example of this narrative claiming is the 9/11 Truth Movement – regardless of what you think of their claims, they have been enormously effective in changing the official story about what 9/11 was. There are more of us – Paul Hawken has called the sustainability movement the largest movement on the planet, and that may well be true. There are tens of millions of people all over the world who care about this. And we have to be able to tell the story, the true story, of how climate change and peak oil have created a disaster to which we must now respond.

In the meantime, we grow our victory gardens and build our movement and educate our neighbors and plan and wait. It won’t be too long in coming. And then it will be time – to pass the word, and make our move – to try and take control of the narrative and say “This is what is needed as a response, to make us better.” And everything we do in the meantime, everything we start, every working model we create, every program we start, every change we make in our homes and neighborhoods, gets us that much more ready to seize the day.