Why Companies Lose Their Authenticity and How Great Brands Get it Back

Personality Not Included (2008) explains how to build an awesome public face for your company. These blinks teach you how to develop a strong personality for your business, explain why that’s so important and help you clear the barriers between you and business success.

Entrepreneurs and leaders who want to build or improve their businesses

CEOs who want to put a face on their company

Marketing novices and experts alike

Rohit Bhargava is the founder of Influential Marketing Group and an expert in building brand influence. He has written five bestselling books on the topic.

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