Since 1997, CPL Advertising has partnered with clients to cultivate specialized audiences. The results have been meaningful
connections benefiting business and developing cultural awareness of a demographic that has proven elusive and difficult to
fathom by lesser agencies.

The key to CPL’s achievement is simple: We lead the same lives we seek to affect change in. That is, in order to create
change in the marketplace, we provide clients with an effective vantage point to access a market. What we think, why we
choose, how we spend: Our positioning is so close to the source, in fact, we feel its pulse. By this we mean, We Live the Life.

Immersed equally in both Korean and American lifestyles, and knowing their give-and-take, we grasp our market’s needs and
affect change there. With thoughtful interaction, effective communication, and a deep appreciation of hybrid culture, such as
the lives being led by Korean Americans today in Los Angeles and across the nation, we say with confidence, We get it.

It is from this vantage point of day-to-day experience in the community, CPL Advertising offers expertise and intimate
knowledge of the ‘Creative Planning Lifestyle’ we lead, along with a full-range of advertising and marketing services.

Who we are

It takes incisive Creative and all-encompassing Planning to lead our Lifestyle.

CPL develops brilliant marketing and advertising campaigns to accompany your consumer. With an appreciation of
cultural distinctiveness and the sophisticated use of media, our approach is to make intelligence visible by rendering
clear thinking in an aesthetically pleasing light.

And as it turns out, we’ve found there is Truth in Advertising.

When you look good, we feel good

Long-term client relationships speak volumes.
We hold fast the belief that our client’s success is ours, too, and we place the highest priority on earning their confidence.Let
CPL’s expertise in servicing a range of clients and industries – finance, TV media, medical, health and beauty services, food
manufacturing, travel, sports and leisure – be an asset to your business.

Good Samaritan Hospital

Since 1997

Finance One

Since 2003

U.S. Bank (SKYPASS Visa Card)

Since 2002

Aroma Spa & Sports

Since 2004

CJ America, CJ Food, CJ Bakery

Since 2003

CGV Cinema

Since 2009

Easy Choice Health Plan (HMO)

Since 2009

We Place Trust First

Our mission is to gain your trust. You are the client, the consumer, the advertiser, and the media. Let’s meet and
earn each other’s friendship.

We believe in having the right tool for the task at hand. To deliver your message, we use print publishing, online,
wireless and cellular devices, radio, branded television programs, live events, and even direct marketing to homes
and community organizations via grassroots activities.

Marketing to a cultural group requires speaking from, demonstrating and converging on common ground. Having
witnessed the evolution of media and periods of great shift in the marketplace, we have assembled a team that
understands and embodies the immigrant Asian American ethos.

The dialogue we engage in may take place between different worlds, but the key to CPL’s success has been knowing
where and how to engage the audience you seek.