29 October 2012

This one, I started back in 2006-2007. It was too much technology oriented. It also didn´t last for long. Since then I´ve learned that the rapid technological changes of this moment can only exist as a result of changing needs of people and society. It is the job of Marketing to provide insight into the changing needs and to define answers thereby creating added value.

So today I started a new blog. Why? To share my ideas with the world. To use as input in social networks. In order to find like-minded, or people I can help with my knowledge and experience. You could see it as ‘personal branding’ or ‘personal content marketing’. You can also see it as ‘knowledge in the cloud’. Knowledge multiplied by sharing it. Collecting what others already thought about. Linking what others might not have seen.

Collecting information is not enough. Information is not knowledge unless you can apply it, can help people with it.

I do so by working towards a structure of lasting, committed relationships between organisations and customers in a way that adds value for both parties and also for all other stakeholders. That I call Connective Marketing.

My new blog isn't finished yet. We’re still working on a suitable design. But I did not want to wait until everything is perfect. Let’s start!

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About Me

Experienced Marketing professional in the B2B market, fascinated by services that facilitate people in their work: training, process design, ICT. Signalling trends and opportunities I love being a pioneer in the development of services or setting up processes which make the company I work for a leader in fulfilling the needs of organisations and their employees in this respect. In addition, I am known as a 'translator', building bridges between business and technology, between customer and developer.

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The Thinker is one of Auguste Rodin most famous sculptures, a piece originally conceived to be part of another work. The Thinker was part of a commission by the Museum of Decorative Arts in Paris to sculpt a monumental door based on The Divine Comedy of Dante.