How Non-Profits Relied on Social Media in 2012MashableFundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.

The following is the latest entry in the Oneicity Newsletter. I don’t know about you but sometimes I read an article or a blog online and it gets to me. A few weeks ago I read an article that still irritates me...

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.

The Rise of the Connected ConsumerHuffington PostAs part of my Ph.D., I am undertaking an immersive look at mobile technology, social media usage factors and the psychographics of the connected consumer.

The way we engage in public dialogue, coordinate, solve problems—all of it is shifting. New networks are emerging everywhere. It’s exciting—and frightening. What is this new network-centric world? What does it mean for community change?

Tribeca has announced key dates and a call for submissions for the 2013 Tribeca Film Festival. The big news is that we’re launching a new program with Bombay Sapphire® Gin that showcases the multi-platform storytelling of transmedia artists.

Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they’re able to get users to do more by doing less.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.