Thursday, March 13, 2014

There's an advert in the latest New York Times for Bulgogi (Thanks to Roboseyo and Zenkimchi for bringing it to my attention). A celebration of sportsmanship, good food and chopstick skills, it's from the same people who have brought us so much pleasure over the past nine years with printed adverts in diverse publications ranging from the New York Times to the Washington Post to the Wall Street Journal to the New York Times.

If my tenuous grasp of Korean serves me well then it looks like we can expect a greater focus on meat, with world famous Korean sport stars joined together with Korean food. Lee Young-ae will continue her promotion of Bibimbap (alongside the cast of Infinite Challenge) and one of the stars of the tv series Lost, Kim Yoon-jin, will be celebrating Kimchi. Plus there will be a "Hanshik Artbook" to tantalise our eyes.

You can download these images and many more here (including some spiffy videos and posters and other things).