Country newspapers remain a vibrant and important part of all regional communities 85% of people in regional South Australia read their country paper. Each newspaper purchased is read by three people, effectively trebling circulation figures. 53% of people see the local advertising content of regional newspapers as “valuable” – meaning they like and read the ads 80% of 30-39 year olds read their local paper. A new report involving focus groups and telephone surveys of hundreds of people across South Australia shows country newspapers remain a vibrant presence on the media landscape. Country Press SA commissioned the study. Results regarding readership and advertising penetration debunk the myth that newspapers are communication dinosaurs, lumbering methodically towards oblivion. Regional newspapers have not only avoided the significant declines experienced by metropolitan counterparts over the past few years, but remain the most effective way for advertisers to communicate with their customers. You can find out more about The Border Watch Newspaper Group, which also publishes The South Eastern Times and The Penola Pennant by scanning the QR code with an enabled smartphone/tablet or visit www.tbw.com.au/videos to see our latest video. Did you know? • Three newspapers are published by The Border Watch newsgroup - The Border Watch, The Pennant and The South Eastern Times – as well as television, automotive, real estate and entertainment lift-outs, along with special features. • The newspaper group has also moved into the modern age with an active presence online and in social media, including Facebook and Twitter. • You can have each complete edition of The Border Watch and South Eastern Times delivered direct to your email inbox. Visit www.tbw.com.au for details. • Up to 31,000 copies of our newspapers are sold each week, but far more people rely on the newspaper to keep their finger on the pulse of the Limestone Coast with more than 70,000 readers weekly and over 13,500 online visitors. • The Border Watch Newspaper Group creates an ongoing permanent record of the people and events of the Limestone Coast, from birth, death and marriage notices through to major news stories and sporting achievements, through internal and external archiving of our publications. PENOLA Phone 08 8724 1555 www.borderwatch.com.au 14 - The Border Watch Real Estate Guide, Friday, March 13, 2015 Phone 08 8737 2839 Phone 08 8733 3755 www.thesoutheasterntimes.com.au 666368