In this talk from the Johannesburg Founder Institute, Yossi Hasson shares his experience launching SYNAQ, a leading cloud-based messaging services leader in South Africa. Hasson says, “be creative about how you tackle a problem - you don’t have to use orthodox ways.”

Yossi Hasson is the Co-founder and CEO of SYNAQ. Prior to SYNAQ, Yossi held positions at Digital Connect, Digital Solutions Group, and Habonim Dror Southern Africa.

Hasson attributes his early-stage success to serious bootstrapping and a savvy hiring plan. “Skill sets aside, you’ve got to make sure everyone is the right personality fit for your business” he says. “If you can’t have any hour breakfast with someone, they are not right for your company.”

If you like the video below, follow Yossi Hasson on twitter @yossihasson.