I’ve been fascinated by why some people do consistently well and why others seem to struggle. And why so many fail despite the fact that they’re smarter than average... have more financial resources than the average person... have better skills... a great personality... or great looks.

After working with more than 300 freelancers at all levels (from newbies to six-figure earners), I’ve reached some very interesting conclusions...

Getting started can be a drag. Writer’s block is often a problem. And even when you get going, it’s difficult to get and maintain momentum.

But what if you started writing the piece from the bottom up? What if that bottom-up method helped you create a quicker and far superior product?

In this episode, New Zealand-based marketing and persuasion expert Sean D’Souza explains his bottom-up method of writing... and why it’s more effective than the traditional top-to-bottom approach many of us use.