Amazon Prime Day: The best deals on bluetooth and wireless speakers

Last year, three out of four Prime Day shoppers visited other sites before purchasing an item on Amazon, with Walmart and Target the most popular destinations, according to a survey by Bazaarvoice, which monitors social-media feedback about brands. The savings event this year is running longer than prior years, available for shoppers in more countries, and Amazon is promising a million deals - the most yet - for Prime members. The annual sales event has been wildly successful for Amazon over the past few years, but 2018's started with a fizz and a pop, not a bang.

Prime Day started in 2015.

Prime Day, named for Amazon's $120-a-year Prime membership, begins Monday at 2 p.m. and lasts until midnight on Tuesday. Shoppers surveyed by RetailMeNot said they plan to spend $170 on Prime Day. This also saves you the trouble of signing up to Amazon Prime.

NEW PRODUCT LAUNCHES: Several companies have agreed to launch new products on Prime Day, Amazon says.

Shoppers clicking on many Prime Day links got only an abashed-looking dog with the words, "Uh-oh". However, it should be noted that these deals will be open exclusively for Prime members only.

"There's a much broader push this year, from discounts, to the type of inventory, and Amazon's marketing push as well", Ives said in an interview.

Amazon said it expected only a fraction of its 12,000 workers in Germany to join the strike, and that there would be no impact on Prime Day deliveries.

Despite the heavy promotions, selling its own products on Prime Day should help the company's profit margins because it can cut out first and third-party sellers.

Select TV brands are also eligible for a 100 per cent cashback for Prime users buying the Fire TV Stick as well, when both purchases are made from Amazon Pay balance. Prime Day also lasts six hours longer than past year.

About 30 percent of products are likely to be as expensive or even pricier than on Black Friday, estimates Phil Dengler of BestBlackFriday.com, a website that tracks deals on November's Black Friday.