When Zionism came around, it had many opponents. Among them was a group of serious rabbis and intellectuals who felt that the ingathering of the exiles would undo the first mission of the Jewish people, that is, to be a light unto the nations. They argued that in order to seriously impact the world with Jewish morality, one had to be in close contact with it, and not isolated in the remote Middle Eastern region.

This thought pattern exists today even with the apparent success of the Jewish State. Rabbi Shmuly Yanklowitz, whom Newsweek called one of the most influential rabbis in America, wrote in the Florida Jewish Journal: “While Israel remains the destiny of the Jewish people, we also must not abandon the Diaspora. Firstly, the Torah demands that we, as a nation, commit to pursuing justice; to be warriors against injustice, it behooves us to be stationed everywhere around the globe. This work as an ohr l’goyim, a light unto the nations, is our raison d’être.” (Hat tip Rabbi Shimshon Nadel)

While Rabbi Yanklowitz’s statement seems logical, it is in contradiction to the biblical vision of ingathering. We are all destined to come home. And while being a light unto the nations is a paramount value, it is not in conflict with God’s promise that the Jewish people would one day be reunited on their soil.

So how do you answer the concerns that the Jews will no longer come in contact with the gentiles, how could you be a light unto the nations, if you do not live amongst the nations?

God has a plan: notice the amazing historical confluence of the ingathering with the communications revolution: just as the Jewish people were set to start off on the adventure of building a state in the Middle East, so too did the technology to communicate and broadcast globally explode – from the wire, to the radio, to the TV, to the internet, to the iPhone – there are no boundaries to the exchange of information.

Indeed, the Jewish people’s ability to influence and to transmit knowledge has never been paralleled. The internet has allowed the Torah to flow forth from Zion, and the news cycle never seems to get enough of Israel. Jews need not live in Poland, Germany or the US to effect change in nations around the world. Just start a picture blog or a successful Facebook account from Jerusalem and you can touch the lives of millions and be right in their Kansas or Kyrgyzstan home. Now, the dual missions of the Jewish people, to ingather and to be a light unto the nations, need not be bifurcated – the story of the Jewish people today is more famous than ever.

Sadly though, one cannot be blind to the fact that most of the reports dealing with Israel, most of the YouTube videos, and most of the images coming from the Holy Land are far from positive. This puts a little dent in the theory that we can be a remote light unto the nations. If all the channels of broadcasting are actually used to disparage Israel, then what have we achieved?

And in this instance, we are our own worst enemies, with Israeli and Jewish media outlets being the harshest critics of Israel, often unearthing subterranean dross for all to see. It is amazing to see how negative Israeli radio, even army radio is. From listening to it, you’d think the whole country is made up of corrupt politicians and rapists.

It is interesting to note that the Exile itself is a product of negative marketing and broadcasting. When the spies Moses sent into Canaan returned to camp, they brought back a frightening report they repeated in all the tents. They created an atmosphere of dread and doom which melted the hearts of the Children of Israel, causing them to doubt their ability to enter the land. At this point, God’s wrath was kindled. He sentenced that generation to die in the wilderness, because they could not be cured of the slave mentality keeping their minds shackled to Egypt.

Furthermore, the night of the missleading report was the 9th of Av. God was so disgusted with the unwarranted tears of unfounded fears that He decreed that in the future, the 9th of Av was to be a date of real crying. It would be the date on which Jerusalem would twice be destroyed and the Children of Israel would be exiled for millennia.

So false messaging, fear mongering, and the broadcasting of doubt, brought down a generation and led to the Jewish people’s worst tragedies. The Israelites were about to enter the land, but were instead sentenced to a 40-year desert death march and destined to endure a long and painful exile. A missed opportunity if there ever was one.

But now, our generation has the ability to rectify. We are ingathering and broadcasting at the same time. We have a second chance to take up the land of Israel and to harness the power of communication – this time to encourage, empower, vivify, and enliven!

As I was writing this article, my neighbor Rabbi Avishai Tzruya showed me this quote from Rabbi Shlomo Yissachar Teichtal’s famous Holocaust-era treatise, Eim Habanim Semeichah: “The generation of the spies united the entire congregation against the Land of Israel and put a great deal of effort into propaganda. They established an entire propaganda organization – what we would call today a propaganda department – which organized people to convince others to oppose the Land of Israel. Similarly, we must establish a propaganda apparatus which will permeate every Jewish home and try to convince every Jewish soul to support the Land of Israel.”

And so, here is my challenge to our nation, individually and collectively: in order to repair what has been damaged, we must take the harmful actions of the 10 Spies, and turn them around. Instead of doling out slanderous speech against the Land of Israel, we will refrain from negative portrayals of the land or the life in Israel, we will avoid fear-mongering, we will not accept “dibat HaAretz” – defamatory speech about Israel, and we will stress the positive. We will actively search out and hype positive experiences, stories, places and individuals. We shall promote positivity.

And we will do all this on exactly the same days on which the spies conducted their ill-fated mission.

Starting on the date on which the spies left the encampment, the 29th of Sivan (this year it falls out on 18th of June at night) and for 40 days until the date of the bad report, the 9th of Av, we will rectify the sin of the Spies.

This is a speaking diet, designed to cleanse us from the false paradigm the media, and our own Jewish cantankerousness, have fashioned. It need not bleed to lead. We cannot ask CNN to stop bashing us if we are going to do it in our own outlets and around our own dinner tables. If we are to be a light unto the nations, then let us broadcast light. By challenging ourselves to amend our speech we can help close a wound that wants to heal after two-thousand years of pain. And by speaking well of the land of Israel, we will melt all the fears and the doubts that fill our hearts today and we will ignite a burning desire in our nation to fall in love with our homeland, and to finally make it our home.

About the Author:Yishai Fleisher is a Contributing Editor at JewishPress.com, Chief Editor at JNi.media, talk-show host, and International Spokesman for the Jewish community of Hebron, an Israeli Paratrooper, a graduate of Cardozo Law School, and the founder of Kumah ("Arise" in Hebrew), an NGO dedicated to promoting Zionism and strengthening Israel's national character. Yishai is married to Malkah, and they live on the Mount of Olives in Jerusalem with their children.

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Imported and Older Comments:

Kol haKavod, Yishai! I accept your "Speaking Diet" challenge and as both a broadcaster and an activist, am determined to only broadcast positive things about the Land of Israel and the Jewish People between the 17th of Tammuz and Tisha b'Av. This won't be easy considering how infuriated I easily become at some of the things that happen here in the world of politics and on the social level of one segment of Israeli/Jewish society and/or another. But if it was easy, it wouldn't be a test, would it? I'm going to try my best.