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From Cinema Treasures: "When it opened in 1927, the Hollywood was Detroit's second-largest theater seating well over 3400 patrons. It was built for the Cohen Brothers at a cost of over $2 million and was situated nearly a mile west of the long-established downtown entertainment district, Grand Circus Park.
The architect, Charles N. Agree, together with associate architects Graven & Mayger, designed this huge theater in the Spanish Renaissance style complete with a large balcony, stage, and orchestra pit, as well as a Barton organ. Its lobby was 60 feet tall, and the entire interior was full of multi-colored marble, gilded plasterwork, and valuable artwork.
Its facade, with twin minaret-looking towers, soared over Fort Street, and it originally had a large vertical marquee. Its standard original marquee was intricately decorated with a rainbow colored neon-lit swirling pattern..."
More at: http://cinematreasures.org/theater/2585/