Is Google About to Buy Songza?

A new report suggests that, like Apple, Google may be preparing to take over a streaming app of its own. The New York Post claims the company is considering an acquisition of Songza, a music service whose focus is curation and automated playlist generation for specific occasions. Unlike larger services like Pandora and Spotify, which suggest music based on specific artists, songs, or genres, Songza offers "expert-made" playlists for situations like "breaking up" or "recovering from last night."

According to the Post, Google's looking to spend a low $15 million on the purchase, which is considered to be a bid to make its existing streaming offering smarter rather than to beef up its catalog.