CHART: Here's How Mobile Social Networks Have Become

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

At the same time, mobile usage is exploding. Advertisers' desire for guaranteed attention, coupled with this explosion, helps to explain social media's move away from traditional display ads — like Facebook's right-rail ads — and toward so-called native ads that surface in a user's stream, either as a tweet or a Facebook post.

In a recent report from BI Intelligence, we analyze the state of social media advertising and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

We specifically provide a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, as well as a primer on Tumblr as an emerging ad medium.