Fusion is designed to provide a communications and functional bridge between Flash and HTML5, so that a publisher can still access, manage and present either type of video ad, regardless of the tech they use to present video content.

“If you’re tapping into any [programmatic] ads,” COO Scott Alexander told me, many are “still Flash-based.” He added that he had thought Flash was going to die out last fall.

“No one [else] has created a communications bridge between the two,” he said.

On June 30, Google stopped accepting Flash display ads into AdWords and DoubleClick Digital Marketing. On January 2 of next year, Flash display ads will no longer work on the Display Network or through DoubleClick.

Google’s support for Flash on its Chrome browser will end when this calendar year does, except for a handful of the top Flash sites, and the other major browsers are similarly phasing out support for the technology.

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.