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Citi Case Study

Linda Descano, Managing Director & Head of Content & Social, Citi, originally shared this presentation at LinkedIn FinanceConnect:14 in New York City.
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Linda Descano, Managing Director & Head of Content & Social, Citi, originally shared this presentation at LinkedIn FinanceConnect:14 in New York City.

What role does social media play in impacting retail banking relationships and sales? Citi will share how it identified an unfilled need and struck a personal chord with professional women on LinkedIn through the "Connect" managed group. In particular, this session explores:

The Role that social media and content marketing plays in weaving a brand into the social fabric of online communities

How marketers can create an environment that allows their customers, employees, and partners to share their stories

How engagement leads to advocacy and positive lift in brand perception