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DEFINE ECO-SYSTEM • People
who do business with the organizacon Customers or Prospects • Can be split into high-­‐value and new customers Employees • Idencﬁable people on the payroll • PR and corporate communicacon departments as well as Corporate company execucves Business Partners • Suppliers, vendors, contractors, alumni Social Web • Addiconal individuals who interact on the social web Source: Edelman Consulting 201148 Edelmandigital.com