Every day the pressure grows for journalists to produce “shareable” content that will evoke enough emotion for people to click, share, and comment about their story on social media. A recent industry study found that more than 41 percent of journalists consider the potential social media “shareability” of a story when deciding what to cover and 63 percent are tracking how many times their stories are shared on social media. It is no longer just about getting covered by a media outlet, but also whether a story has the potential to have a strong run on social media.

In this “Meet the Media” event, a panel of distinguished editors and journalists will discuss why social media is increasingly becoming the determining factor in all aspects of PR, issues advocacy and marketing. The format will include a Q & A roundtable discussion followed by breakout roundtables where panelists will work with attendees on how to fine-tune their story to make them more attractive to newsrooms wanting to maximize the shareability of their online stories.

Panelists will address:

How you can create a story that is potentially shareable

What types of content and PR tactics reporters would like to see when receiving pitches

How you can boost shares on stories that highlight their clients or organizations