“We’ve had a large number of parcels delivered and collected already.”

Businesses may have feared the unveiling of online retail giant, Amazon Australia, could impact their Christmas trade but Ms Williams sees the competition as healthy.

“We’ve always been fortunate to have a strong local presence in retail and people are aware that spending money here means the community is supported,” she said.

“Obviously some shops are concerned that Amazon’s introduction to the Australian market could affect trading but it’s up to our local business to make themselves attractive and promote customer experience.”

Riverina businesses are already knuckling down for the Christmas rush and there’s little time to consider outside competition, particularly in the gift market.

“We haven’t even thought about Amazon to be honest,” said Wombats Toys co-founder Sally Crooke.

“”We don’t think they’re really in line with our range of products and it’s such a busy time of year for us anyway.”