GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.

Posts Tagged ‘Abby Mehta’

I have the good fortune of being able to attend the AMA Research & Strategy Summit this week. I’ll admit it – I’m an AMA conference rookie so the opportunity to attend this year’s event was especially intriguing. What will I learn? Who will I meet? Where is lunch??