IFS 2019 | Chrysalis Promotions

Chrysalis Promotions commissioned Grip Creative and I to create the event brochure for the 2019 International Fitness Showcase, along with a number of other assets.

The International Fitness Showcase is one of the UK’s leading fitness events, bringing together presenters, exhibitors and attendees from across the globe for three days full of fitness.

I have been working with Chrysalis Promotions, organisers of the event, since 2017 on a number of different projects, including the 48 page brochure given to all participants, event imaging, social media graphics and more.

I was keen to start work on 2019’s brochure, making a number of changes and upgrades from the previous year’s design — which included new, fresher typefaces and tweaks to the layout and readability. The cover was based on the poster created by me and the team back in 2018 for this event, with the updated typefaces and redesigned elements bringing everything in line for visual unity. The brochure was printed on high quality stock paper with gloss lamination and delivered to delegates, exhibitors and staff in a branded A4 presentation folder.

We planned and designed a number of other materials for IFS 2019, including tickets, adverts and posters for the Gala Dinner and Friday Night Social.