Category Archive

Having been a child when cell phones became a thing, I find it crazy how quickly new technology is developed. For example, I am dictating this blog on my phone and, with very few exceptions, the software does a superb job of translating my voice into text. In my childhood, this would have been the stuff of dreams, or at …

ruef may be a small design agency, but we have a wide range of skills and services, which means low overhead compared to the typical large marketing agency. Our clients speak directly to the people doing the work, unlike larger marketing agencies that play telephone between the client, the account executive, the strategy team, the production team, management, and so on. …

When you put a team of ethical and talented website design professionals in a room with 3D designers and graphic artists, you spark innovation out of thin air. In the two years that ruef has offered website design as a service, we’ve built websites for companies in industries ranging from manufacturing to technology, from accounting to transportation, and everything in between. …

Modern web design, like any design process, requires a patient hand and an eye for beauty and empathy. The visitor must be engaged in such a way that it draws their attention to not only the most beautiful elements, but to the most important content. Good web design is intended to appeal to the user or customer, which in turn …

For tens of thousands of years, from cave paintings to Picasso, humans have used drawings to communicate. We often think drawing is limited to the arts, with painting and sketching coming to mind. But drawing can also be a business tool. Architects draw sketches to share their vision with their clients before breaking ground, and later use blueprints and other …

There’s a word used so often today in business development, design, and marketing that it has lost almost all meaning or impact. And yet design companies and marketers continue to exhaust the word in taglines, videos, websites, messaging and copy, both internally and in the work they provide for their clients. It’s an obvious and boring word, and seemingly applied …

the power of motion While you may not be familiar with the term “motion graphics,” odds are that you’ve seen a wide variety of them in videos, websites and television. Motion graphics are animated 2D and 3D images and text. They’re used to highlight features, show logos and brand elements in motion, create illusions and eye-candy, and in general, share …

You have a company. You have a website. You’re tweeting, blogging, emailing, pitching and searching. Why? To tell your company’s story, of course. No matter if your company is a century old with a long and dense legacy, or a year old, barely out of the entrepreneurial gate – every company has a story to tell. ruef believes the most …