What exactly is Amazon offering? What are the potential benefits of using its service? And how is it set to evolve in the coming years? We’ve taken a closer look at Amazon Advertising to find out the answers to these questions.

The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.

The two most popular attribution models in mobile advertising is view through attribution (VTA) and click through attribution (CTA). Each offers a different approach to attributing an advertising campaign.