Industry research

Searching for the best industry matches for your technology? Technologies may apply across one or more industries and markets - so which one is the right one, right now?

In addition to the Industry/Sector Data resources listed on the Market Research page of this guide, try the resources below to find more data on your industry.

To learn more about various industries, search for industry profiles, associations, or search by SIC or NAICS code.

Trade Publications

Trade publications and business-to-business journals are a good source of current industry news, and may offer industry and market statistics that you can not find elsewhere. Check the source of data in reports to see if you can access more information.

The following databases have excellent coverage of trade publications.

Focusing on startup and disruptive technologies. Covers venture capital & angel investment activity, with a focus on the US. Data on deals, investors and companies. A free account (available to all current UofT students) is required for access.

The National Venture Capital Association encourages, underwrites, and publicizes research & data on issues important to the venture process.

Searching for Companies by Industry

To generate lists of companies within a certain industry (as well as additional criteria such as location, revenue, etc). Try LexisNexis (includes private companies) or Mergent (public companies). If you are in the BIC or Finance Lab, Capital IQ offers many more search options.