Apple

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iOS

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You wanted it. Apple said it wasn't good enough. Adobe said, pshaw, we'll do it ourselves if you don't want to do it with us.

"We believe Flash is synonymous with the Internet experience, and we are committed to bringing Flash to the iPhone," said Adobe Chief Executive Shantanu Narayen. "We have evaluated (the software developer tools) and we think we can develop an iPhone Flash player ourselves."

UPDATE: Engadget's got a bit saying that Adobe is backing out of their claims already - the CEO is now saying he didn't realize they'd need to work "beyond and above what is available through the SDK." Nice job, Shantanu.