FAST food giant McDonald's is hoping to offer PhDs, after receiving approval to award its own nationally recognised qualifications in Britain, the company's "chief people officer" said...He cautioned, however, that the company wanted to perfect its current training regimen, which includes courses in shift management that are equivalent in level to high school courses, before putting together a post-graduate qualification...The company has long sought to challenge the perception that it only creates low-level, poorly-paid "McJobs".