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As the Millennials include themselves in Omnichannel engagement at a furious pace, gearing them to drive sales should be a priority

It is common sense that before you can engage your customers and convince them to buy into a meaningful value proposition, the sales team making that proposition has to be trained to do it in a compelling way. Turning prospects into new customers means first tuning into their wavelength, and a sure way of doing this is being attuned to the rep receptors that trigger the right reactions. Never is this principle more pertinent than when it comes to the millennials - an integral rep category for communicating effectively in the ever-prevailing virtual environment. They are indeed practically indispensable when it comes to empowering modern sellers, thereby shaping the future, and shouldn’t be ignored.

Let's face the hard facts: the Internet has turned our lives upside down. As vendors in this new virtual reality, capturing the attention of our B2B customers rests on perhaps a few seconds of hitting the collective audience between the eyes with a riveting message. Don’t stick your head in the sand; don’t pretend that a compelling majority of your prospective customers want you in their face all the time. Most (over 60%) opt to select their short list of vendors before the direct interaction, or indeed even hit their final preferences through digital navigation. Instead, embrace this paradigm to turn prospects into new customers quickly and seamlessly.

The struggle to drive prospect engagement with your digital content can be staggering, and as we all know, appearance is critical to your team’s delivery in sales. Appearance, however, does not simply extend to how well they are dressed and groomed; other factors will be linchpins in the customer journey. Preparation and your rep’s facility for quickly finding relevant facts, brochures, videos and other presentation materials will determine customer engagement as well. All of these factors, and more will inform your potential and future clients’ likelihood of engaging and committing to what you have to offer.

Mobile sales enablement platforms allow your sales and marketing teams to collaborate with each other like never before. Sales representatives can also work with their mobile devices and deliver interactive presentations with them. And when your reps are working primarily on their mobile devices, it allows them to focus on closing deals instead of loading presentations onto their computers. Your marketers can then learn about the outcomes of their leads immediately. With those real-time results, your marketers can continue with campaigns that are performing well and make adjustments to those that aren’t.

Back in 2014, Adobe announced a new trend in sales enablement: mobile. Their research shows that consumers, B2B and B2C, increasingly listen to pitches and make purchases when on the go. Subsequently, sales teams who invest in mobile sales enablement tools stand to benefit.

Closed-loop marketing (CLM) is a process where marketers create communication strategies and tactics for their sales teams. They strive to effectively reach their customers through multiple touch-points and loops of feedback in order to improve their overall communications approach. CLM helps companies understand their customers better. It results in personalized, meaningful messaging that delivers value-adding content to their customers.

The real estate industry, residential or commercial, continues to depend on print materials to attract leads and solidify relationships. There’s nothing wrong with print —
it proves effective in many instances — but relying on it alone almost always portends disaster. Print materials can be difficult to manage, expensive to produce and, when handling high-profile clients, detrimental to public image and reputation.

In today’s fast-paced and tech-savvy world, you already know that you have to interact with your customers via the internet to do business. With the increased use of mobile devices like smartphones and tablets today, information is moving faster than ever before.

The Consumer Packaged Goods (CPG) industry has often been on the forefront of implementing the latest and greatest technological advances to increase profitability, from adopting the first Supply Chain software and RFID to today’s sensors and IoT. Yet, surprisingly, many CPG companies are lagging behind other industries in implementing true mobile retail execution. Why? Read on to find out about five of the most common misconceptions.

Executing stellar sales campaigns relies on meticulous pre-sales planning. You set the foundation for your future sales during the pre-sales planning stage. Before you send your team to the field, you need to prepare them with a winning strategy that delivers results.

Here are five tips to help ensure that your sales team starts off on the right foot to achieve optimal results.