Monster Cereals Come To Life With Blippar!

It’s time to face it: August is almost over and that means Summer 2015 is coming to a close whether we like it or not. Goodbye, pool parties and fun in the sun. Hello, pumpkin spice lattes and cool Autumn breezes. Before you know it, it’ll be Halloween. I recently got the heads up that General Mills’ Monsters Cereal will truly come alive for the holiday. That’s right — you can see Boo-Berry, Count Chocula, and Franken Berry in motion, thanks to augmented reality and the app Blippar.

A video posted by General Mills (@generalmills) on Aug 5, 2015 at 12:52pm PDT

How does this work? You’ll need to download the Blippar app onto your phone first, then get yourself a Monster Cereal (or three). One you’ve done that, open the app on your phone and hold it up to the box. This combo will unlock a whole new side to those characters, including spooky animations, vintage boxes from back in the day, and old Monsters Cereal commercials. Pretty cool, eh?