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SUMMARY:
The cause of disease is closely linked to how individuals react to life. The link between stressful life changes expect and anxiety and health changes, seems to be associated with the body’s immune system, which makes anti-bodies to fight germs, stress may cause you to stop producing anti-bodies. In other words if you think you’re sick, you are.

Winners are more aware, they display a positive self-awareness. They are turned on naturally.

Positive self-control:

Take the blame and the credit for your position in life honestly and openly.

Use the volition of “I’ve decided to,” instead of “I have to.” Use “I’m more comfortable doing this” than “I’m afraid to do that.”

Carry the motto: “My rewards in life will reflect my service and contribution.”

Learn how to relax mentally and physically.

Set specific times each week/day to initiate action letters/calls on your behalf.

Carry the motto TNT, today not tomorrow.

Create your own best horoscope on paper.

For the next 30 days do all out in your current job.

Invest in your own Knowledge and skill development.

Set your alarm half an hour early and leave it at the earliest settings.

Learn to be relaxed and friendly, no matter how much pressure you’re under, even if you have to fake it. Courage is a learned habit.

Rather than focusing/fearing the possibility of failure, focus on the possibility of success, and you will be subconsciously motivated to succeed.

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SUMMARY:
There’s no such thing as something for nothing.
Failures are just practice shots, often success comes right after failure. Most people give up after failing.

If you have subconscious faith in something, e.g. when the doctor says you are going to die, if you truly believe you’re not going to die you have a better chance of living.

If you think you are beaten, you are.
If you think you dare not, you don’t.
If you like to win, but think you can’t, it is almost certain you wont.
If you think you will lose, you are lost.
If you think you are outclassed, you are.

Its all in the state of mind, you’ve got to think high to rise.
You’ve got to be sure of yourself before you can ever win a prize.
The man who wins is the man who thinks he can.
Temporary defeat is not failure.
A quitter never wins and a winner never quits.

There are two types of people, leaders and followers.

If you fail to plan, you plan to fail.
Know what you want and you will generally get it.
Lack of persistence is the main cause of failure. To succeed you need effort and desire.
Without persistence you’ll be defeated before you even start.

-Paul

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SUMMARY:In sport, people born right after the cut off date are more likely to become professional, than someone born before the cut off. Because when they are kids they god picked for the top teams because they were slightly older and therefore better than the younger players of the same year group. Once the kids are in a good team they try harder and then end up actually being better players anyway.

It takes 10,000 hours to master something completely.

Practice isn’t the thing you do once you’re good, it’s the thing you do that makes you good.

If you annoy someone by calling them names for example, they will be more likely to have a fight with someone because they’re angry.

Success accumulates out of advantages from forbearers.

Asians are better at maths because their numbers are easier to understand than English, and so they can do addition in their heads much easier. Thirteen plus twenty six for example, would be read one three plus two six, making it much easier to add the numbers together in your head, to get three nine, or thirty nine. They can also learn to count at an earlier age because the numbers are simple, and easier to understand.

Successful people aren’t destine to become successful. The time you’re born in, and the opportunities you take are what make you successful. Bill Gates for example wouldn’t have ended up owning Microsoft, and becoming an expert on computers if he had been born at a different time. Because when he was 13 years old he had access to computers whereas most kids in the world in his time wouldn’t have. So he had the advantages of having a computer, and becoming an expert at a young age.

–Paul

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SUMMARY:
The time when everything changes is the tipping point.
The tipping point is the point of critical mass.
If only one person hears or sees something bad happen, like a fire for example, they are more likely to report it than if a group of people hear or see it, because they think someone else will report it, or that it is not important because nobody else has reported it.

I did the acquaintance test and failed, the test was how many surnames I recognised out of around 200 read out, each time I heard a name of someone I knew, I marked down a point. At the end of it I realised most teenagers scored an average of around 20 points, where as I only noted down 17.

Acquaintances are more likely to know something you don’t, and will recommend you for something more often than your friends will. This is because friends usually work or live near you, and will most likely know and like similar things and people as you do.

Mavens help people and are knowledgeable, they share and trade what they know, and they don’t try and persuade people, they just tell people how something is, and let people persuade themselves.

An advert must be seen 6 times before it is remembered.

Stickiness of something is what you remember about it, with ads for example you might remember the ad, but not what the product is, this means the ad was sticky, but what they’re selling is not.

When places are damaged, graffitied or broken, people who usually wouldn’t commit crimes, would be more inclined to break the law, just because of the surroundings. If some people are cheating at something, other people will start cheating at it as well.
It is easier to be a better person in a clean place, than it is to be a good person in a place that is littered and graffitied. If you clean up the graffiti and damages, the people that usually commit the crimes will stop, because the surroundings that had caused them to do the crimes have gone.

In groups larger than 150 people, it is too hard for people to get to know each other in the group, and they become strangers to each other. In smaller groups people are closer. Larger groups don’t have as much in common. People in groups larger than 150 people tend to form smaller groups inside the group.

When someone does something, they subconsciously give permission to others to do the same thing. For example if someone J-walks while you’re waiting for the light to cross the road, you will be likely to J-walk yourself.

Children don’t get their personality from their parents, they get it from their genes and peer groups. For example some smokers have a higher tolerance for nicotine than others, and that is why they can handle smoking more than others, and this tolerance is in their genes. So whether their parents are smokers or not the chances of the child becoming a smoker is the same.

-Paul

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SUMMARY:
A purple cow is a product that stands out from similar products.
A remarkable idea is only remarkable the first time people see it, then once they start seeing more of it, and similar products, it becomes regular, and a new remarkable idea must be created.
Most people wait till a leader breaks away with a good idea, then they follow the leader, so that there is no risk, like a flock of birds: the leader has all the wind resistance while the other birds just follow the leader.
If they follow the wrong idea, they will fail. It’s more risky and hence more difficult to be a leader, as you need a new idea.
Making a safe product is the riskiest thing you can do.
If it doesn’t stand out from the rest of the market, it’s not going to be as successful as a product that stands out from other products.
Irregular products stand out from regular products.
The opposite of remarkable is very good.
No one talks about how the airline got you to your destination, because that’s what you expect from them. People talk about the airline that gives you free food, or bumps you up a class.
Having a ‘purple cow’ product is what makes people choose your product over similar ones, because they want the free item or service that other products do not include.