BikeReg.com and ICEdot have teamed
up to create ICEREG, a free, event day only version of ICEdot’s emergency
contact and medical information service. All participants who register through the
BikeReg.com platform will be covered free of charge throughout the event and have
special, discounted access to the full, ICEdot subscription service.

By utilizing the ICEREG service, as an event promoter you are ensuring that you are taking
all the steps you can for the safety of your participants. BikeReg.com promoters using the
ICEREG service are now able to completely bypass the time consuming steps of linking an injured
participant’s bib number to their name, locating the participant’s waiver or release form and notifying
emergency contacts. ICEREG allows medical attention to be provided quickly and accurately, right
at the scene of the injury.

Through ICEdot’s online management tool, participants create and securely store important data such as
emergency contact, health information, important medical history, medicines and insurance data.
Each registered user's BIB number will serve as their unique personal identification number (PIN)
at your event. If an accident happens, first responders can text their Bib Number to ICEdot and
get critical information back immediately so they can begin treatment while also notifying emergency contacts.

ICEdot is the world’s leading provider of identification and notification service focused specifically on the action
sports industry. The service utilizes the Internet, mobile applications and SMS technology to quickly identify
an athlete, relay important medical information, provide and notify emergency contacts. ICEdot is the
only identification and notification service backed by the American Ambulance Association and is a proud
sponsor of the National Association of Emergency Medical Technicians (NAEMT).