Event Details

Overview:

This 4 hour workshop is designed for small businesses and entrepreneurs interested in mastering the basics and advanced strategies for Internet Marketing. In this workshop you’ll learn practical tips you can start using today to build a powerful online brand.

Attendees will learn:

• How to create a keyword strategy • How to create brand awareness • How to optimize your website • How to create a blog and other content • How to promote content & participate in Social Media • The ins and outs of Facebook, LinkedIn, Pinterest, and Twitter • How to convert website traffic into leads • How to create a lead nurturing campaign • How to setup and run an effective email campaign • The benefits of whitepapers, case studies, ebooks and press releases • How to setup and send out press releases • The basics of paid search and best practices of search engine marketing • Introduction to SEO and how to increase your organic website ranking • Understanding website analytics

Attendees will leave with a Marketing Boot Camp Workbook and Social Media Calendar.