Coca-Cola is often held up as that most American of brands, but it’s certainly not the most valuable American brand. In fact, that upstart Apple — a company 90 years younger than Coke — has just pushed the sugar-water purveyor off the list of most valuable brand in the world.

Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.