Stay top of mind with friends and followers for all things “real estate”… at the click of a button!

Build your reputation as an interesting, resourceful agent without having to slam boring real estate stuff down people’s throats 24/7.

Stop wasting time scouring the internet for good content to share — it’s now all in one place and sharable with just the click of a button.

Take all the credit for being an accomplished real estate blogger (without lifting a finger to actually write or publish anything) — the articles are all branded to YOU.

Capture leads from potential sellers who request a CMA from you (see demo directly below).

Here’s what Inner Circle members are saying about our articles:

Personalized Memes & Ecards

(Posted for you at the click of a button)

These are literally the foundation of Lighter Side’s popularity, and the reason our brand has become so well known.

With hundreds of these for you to choose from, there’s one to match every emotion or real estate situation you can think of!

Plus you have the option to customize an area at the bottom of each meme, that can display your name, title, company and phone number. You also won’t need to download and re-upload them to Facebook (our platform does it for you).

The best part is that you’re free to use these anywhere you’d like… not just on social media.

The beauty of clever content is that it allows you to blatantly ask for business… without annoying to people. In fact, most will love you for it! It’s fun for them! 🙂

Video Content for You to Upload

(Play the video below to see samples)

Notice I said video content for you to upload?

That’s a HUGE distinction from pressing the “share” button to share someone else’s video. Why? Because Facebook LOVES when you upload your own videos… and they reward you by letting you reach more people!

How do I know? Just look below at Lighter Side’s Facebook stats.

Check out how many people we reach on average when we upload a video (top circle). Now look at the number in the bottom circle under “shared video”. Huge difference, right?

This way, you can:

Reach more people when you make a post

Cleverly promote yourself without being “salesy”

Stay top of mind for real estate with your followers

Branded Booklets

These are pre-written, editable guides which are fully branded to YOU. Check ‘em out below!

The Ultimate Home Buyer's Guide

Table of Contents

1. First Things First
2. Mission Possible!
3. Let’s “Shake On It”
4. Our Agreement
5. Get Pre-Approved For A Mortgage
6. What Are You Looking For?
7. The Current Market Conditions
8. Don’t Spend A Penny…
9. Don’t Hesitate
10. “Finding” Your Home
11. Finding A FSBO
12. One Thing You Shouldn’t Do
13. Foreclosures and Short Sales
14. Don’t Trust Everything You See Online
15. Deciding On How Much To Offer
16. Crafting Your Offer
17. Earnest Money
18. Negotiating
19. When You “Lose” A Home
20. When You “Win” A Home
21. Get Your Mortgage Started Now
22. Get A Home Inspection
23. The Appraisal
24. Get Homeowners Insurance
25. Transfer Utilities In Your Name
26. The Walk-through
27. Closing Day!

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The Ultimate Home Seller's Guide

Table of Contents

1. First Things First
2. Mission POSSIBLE
3. The “CMA”
4. Three More Important Letters – “MLS”
5. My Marketing Plan
6. Let’s Shake On It
7. Our Agreement
8. Preparing Your Home For Photographs
9. “Hitting” The Market
10. When To Expect To Hear From Me
11. Handling Showing Requests
12. Preparing Your Home For Showings
13. Leave For Showings
14. Keep Your Lips Sealed!
15. Stay Calm
16. How Long Should It Take To Sell Your Home?
17. How To Handle “Low-Ball” Offers
18. What If We Have Multiple Offers?
19. Negotiating
20. Keeping The Deal Together
21. Don’t Forget To Do These Things
22. The Walkthrough
23. Closing Day!

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The Ultimate Guide for FSBOs

Table of Contents

1. Preface / Agent Point Of View
2. Pricing Your Home
3. Going On “The Market”…(Where Is That Anyway?)
4. The Downsides Of Using The MLS As A FSBO
5. Be A True FSBO
6. Be Fair And Be Aware…Of “Fair Housing”
7. Be Careful How You Describe Your House
8. Disclosures
9. Don’t “Over-Show” Your House
10. Open Houses — Are They Worth Doing Or Not?
11. Twelve Open House Tips
12. Dealing With Calls From Agents
13. Six Things To Consider If An Agent “Has a Buyer For Your Home”
14. Watch The Market Weekly
15. Make Sure Your Prospect / Buyer Is Qualified
16. Buyers Will Try And Pick Your Pocket
17. D.B.D. x 2 = ?
18. Negotiating
19. Dealing With Buyer’s Remorse
20. What’s That In Your Ear?!
21. How Earnest Is Your Buyer?
22. You Can’t Do Everything Yourself…
23. Dealing With Inspection Issues
24. Dealing With The Appraisal
25. Stay On Top Of The Mortgage Process
26. Don’t Forget Town Certifications / Inspections
27. If You’re Not Having Any Luck…

Your House Didn't Sell... So Now What?

Table of Contents

1. The Problem Must’ve Been Your Woodwork
2. Things To Watch Out For When Agents Call Or Knock
3. How To Deal With All The Calls And Door Knocking
4. Should You Even Relist Your House?
5. Should you go right back on the market? Or wait?
6. Before You Meet With Any Agent
7. How Did The Market React Last Time?
8. Was it the price? Maybe…maybe not.
9. Was It The Market?
10. Was It The Marketing?
11. Was It “Conditions”?
12. Was It Accessible?
13. Was “Homelessness” An Issue?
14. Was It Motivation?
15. Be Careful…You’re Creating A Digital Footprint
16. Your First Two Weeks Back On The Market
17. I Hope This Helps!

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Beware the Pitfalls of Attending Open Houses

Table of Contents

1. Preface
2. Missing Out On Some Great Homes
3. A Day Late And A Dollar (Or More) Short…
4. Or…They Pay Too Much
5. Regrets, I’ve Had A Few…
6. Giving Up The Right House For The “Wrong” Reasons
7. The One That Got Away
8. Trust And Commitment Issues
9. Thinking They’ll Get A Deal
10. “Pushy” Agents
11. Bad Agents
12. “Hiring” An Agent Gradually
13. What Cause?!?!
14. Hurting Your Friend Or Family Member
15. Mum’s The Word…
16. The Constant Open House
17. This Will Be Even More Helpful!

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The Ultimate Relocation Guide: The Things Sellers Don’t Expect

Table of Contents

1. Preface
2. Do You Have A “Relo Package”?
3. You Don’t Have To Use “Their Agent”
4. Benefits Aren’t Always Beneficial
5. If You Don’t Have A “Relo Package”…
6. “All Aboard?!”
7. Pricing Your Home When Relocating
8. Get Packin’
9. Movers (And “Shakers”?)
10. All The World’s A Stage
11. Just Checkin’…
12. Timing Your Sale (as perfectly as possible)
13. Selling Your Home As Quickly As Possible… And For As Much As Possible

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The Ultimate Guide for Buying a FSBO Home

Table of Contents

1. Preface
2. Me…and my shaaaaaaadow
3. Do they have a getaway driver?
4. “Do me a favor and lose my number!”
5. It’s one thing to be a discriminating buyer…
6. Review these before making an offer
7. The owners are probably high
8. Puh puh puh poker face
9. Even if you’re “sure you can afford it”…
10. Are you justified?
11. Don’t pay “retail”
12. How do you know if you’re saving enough?
13. It’s not their money yet!
14. It’s not your money yet!
15. “Homeowner, we have a problem.”
16. Friend or foe?
17. What if the owner “digs in”?
18. Expect things to go wrong (and deal with them…)
19. Coulda, woulda, shoulda…can!
20. You can’t totally DIY
21. Getting the best home at the best possible price

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How to Handle the Real Estate of a Deceased Loved One

Table of Contents

1. Preface
2. Advisors you should consult
3. Appraisal vs “CMA”
4. Dealing with real estate “opportunists”
5. Working with family
6. Decide upon a “point person”
7. Expect emotions
8. If ____________ wants to buy the house
9. Preparing the house for sale
10. If this was helpful…

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Facing Foreclosure

Table of Contents

1. Preface
2. Fast-Forward Through The “Stages”
3. You’re Not The “Bad Guy”
4. Did The “Fat Lady Sing”?
5. Look For Assistance
6. Avoid These “Solutions”
7. Don’t Avoid This Type Of Mail…
8. Try Speaking With Your Lender
9. If You Have Enough Equity…
10. Should You Sell It “Short”?
11. Know Your Worth
12. If You Will Have To Move…
13. Don’t Do Damage
14. Consult With An Attorney
15. This Might Also Be Helpful To You

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Print ‘em out to hand-deliver or mail

Send ‘em electronically as a PDF

Use ‘em to capture leads on the articles & landing pages we provide you

While many “guides” are informative, they’re also dry, boring, and don’t do much to help you stand out.

So we created guides that are actually engaging to read (after all, we are the “Lighter Side of Real Estate”;). They’re also jam-packed with useful insight that positions YOU as the “go to” agent in your market.

Here’s a peek at how easy they are to edit from our members area:

Here’s what members are saying about our Branded Booklets:

NON Boring, NON Cookie Cutter Postcards

(That you can send from your favorite printer)

Question: Have you seen the postcards most agents send out?

BOOOR-ING!

It’s not your fault, though. There’s not much out there to choose from… Until now.

Now’s the time to separate yourself from the competition!

Check out a sample of our postcards below. You’ll get access to our entire collection when you become a Lighter Side “Inner Circle” member (details below):

Just to clarify, we are not a printing service. You get to choose the printer of your choice. We simply provide you with these clever templates.

Do they actually work?

Well, we can’t make any guarantees, but comments below are not unusual for us to see.

Emails & Letter Templates

You’ve probably been told to build an e-mail list, and send them stuff consistently, right? Some agents do. Many agents don’t.

Have you?

If you haven’t, don’t sweat it. In fact, it might be better if you haven’t yet. Because most of the agents who do have a list are sending out pretty lame stuff anyway…if they’re even sending anything to their list consistently.

Better for you to start off on the right foot. Or, if you’ve been going about it and not seeing great results, maybe you need to re-start on the right foot.

We’ve got you covered! Just copy (and paste) what works! Never be at a loss for words ever again. When you join today, your arsenal will now contain:

(Ugh…I know I’ve heard some folks don’t like the general “Happy Holidays” wish…WAIT! I KNOW…!!!)

HAPPY HOLLERDAYS!

Really, I just wanted to give you a quick holler, and let you know I was thinking of you and yours!

And wish you the very best whatever you celebrate!

Warmest wishes,

[Agent’s info goes here]

P.S. Give me a holler if you’re thinking about buying or selling a house in the next year! Or even just to check in and catch up! Would love to hear from you.

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Situational emails & letters

The “I’m the neighborhood expert” letter

The “So you’re selling FSBO?” letter

The “I noticed your listing is expired” letter

A ga-jillion more emails & letters (ga-jillion is a word, right?)

Drip Campaign Templates

These are to be used as emails or letters, depending on the circumstance.

Here’s what members are saying about our email templates:

“What’s Working Now” Video Trainings

Learn tips and strategies from some of our industry’s top “movers and shakers”.

Below are some samples of the topics covered.

Here’s what members are saying about our trainings:

Agent Scripts

Because saying the hard stuff doesn’t have to be hard. 🙂

Each topic has two variations: One for when you want to be prim, proper & professional…

…and another for when you wanna smack ’em with a punch of personality, straight to the kisser! (In the most professional, endearing way of course. ;))

“Okay, I’m diggin’ this.
But it’s probably super expensive, right?”

Wrong.

I intentionally set a price low enough for anyone to afford… but high enough to keep the knuckle-heads out and to keep our membership deliberately small. I don’t want (or need) a huge subscriber base… just the right group of core agents.

At only $29 per month, I want it to be painful to say no.

And don’t worry, there’s no contract and you can cancel any time.

WARNING: The price is normally $39 per month, but if you sign up before the counter below hits zero, you’ll be grandfathered in at $29 forever.

See what other agents are doing on topics like lead gen, Facebook ads, marketing and branding, etc.

Get a backstage pass to listen in on how the the most highly engaged real estate brand on Facebook (the Lighter Side!) operates behind the scenes. Ask me anything!

Each Monday we hand-select the most helpful, value-packed posts from the previous week. We then email you links to these posts in our “Weekly Round-up”. That way you never have to worry about missing any golden nuggets (and trust me, they’re plentiful!).

Here’s what members are saying about our Weekly Round-ups.

BONUS #2:

Exclusive Group Discounts On Real Estate Related Products & Services

We’ve sold over 13,000+ of these real estate themed “walking billboards”!

But as an Inner Circle member, you won’t pay anywhere near what non-members pay.

We’re also not the only company giving generous deals. We’ve partnered with several other real estate related service providers who are giving you “the hookup”… and we’re always reaching out to bring more into the Inner Circle family.

BONUS #3:

58+ Real Estate Themed Facebook Cover Images

These are a quick and easy way to keep your profile fresh…

…so you can subtly remind friends and followers that you’re a real estate rock star!

The Inner Circle IS for you if:

You realize that if done correctly, content marketing will position you as an interesting, influential, and personable agent who people want to hire.

You lack the time to find or create good content to post (and haven’t found a way to clone yourself).

My Big Honking Disclaimer:

Joining this membership won’t make you an overnight “social media sensation” (whatever the heck that actually means). As a real estate agent, you’re not after that anyway.

So you won’t wake up tomorrow with dozens of private messages from prospects with wheelbarrows full of cash and a 30 day deadline to move. Let’s be realistic here.

And no, you won’t reach tens of millions of people per month like the Lighter Side does because you don’t have hundreds of thousands of followers sharing your content…

But ya know what joining the Inner Circle WILL do for you?

It’ll provide you with content that’ll makes you come across as a REAL person — an agent who’s likeable, relatable and approachable…

…and it’s important to build that kind of reputation because people do business with people they know, like, and trust.

So don’t think of this as purely “lead gen,” because it’s not. It’s more like “brand gen”…or “being a fun person with something interesting to say online, gen”.

“But Mike, can’t I just share stuff
from your Facebook page for free?”

And forego the credit for being clever/witty/resourceful? That’s the whole essence of this membership — “Our content, YOUR branding.”

Not to mention, as a member you get content that ONLY members get. Check out what one member said about our exclusive content:

Plus, only Inner Circle members get all the other perks above:

Access to our private community of other marketing savvy agents.

Group discounts on real estate products and services.

Witty postcard templates.

Email and letter templates.

Video downloads (yours to use however you want).

Agent training.

Also, there’s one big frustration you might not have considered:

I’ve created so much content over the last few years, it’s damn near impossible to sort through it all when you want to share something specific.

Rummaging through old content on Facebook is time-consuming and exhausting. But inside the Inner Circle, it’s all organized in a nice, clean, categorized way so you can pluck out a specific piece on a moment’s notice.

All that for only $39 a month?! It’s a no-brainer.

But don’t take my word for it…

Read these love notes from fans.

“You and your team ROCK! You guys continuously come up with new & fun ways for us Realtors to market ourselves. You continually ask for input and ideas, and you LISTEN!! You take the time to respond to emails…answer questions…send us free materials to use…all while making it super fun. Not only for us, but for clients and potentials as well. Anyways…that’s my two cents!”

Aymee Powell
JP & Associates Realtors

“The Lighter Side of Real Estate is my go to Facebook page for valuable items I can share with my customers, clients and friends without boring them with the normal everyday posts. I want to be the first person they think of when they think of real estate and its working for me, many thanks to the Lighter Side.”

Nan Brennan
Expert Real Estate Partners

“Mike, I like the way you think and your stuff is funny.

I’ve gotten a lot of positive feedback from your stuff.”

Evantz “Evans” Saint-Gerard
Keller Williams Realty Landmark

“Your content is great! I love the material you guys come up with to help us keep “top of mind” in a FUN way! Thanks for all you do!”

Keren Nelson
Buyers Real Estate, LLC

“I loooove The Lighter Side… I have found the content to be very useful in my business in terms of keeping me top of mind in my clients’ heads. I continue to use your memes on my Facebook and Instagram – they are cute and catchy and hit the nail on the head in terms of not coming off too “salesy” and in your face. Thank you for all you do.”

Cecille Hylton
Valerie Levy and Associates Ltd.

“I love the “unsalesy” (is that a word?) approach! Your content is refreshing and helps Realtors come through as real people with fun, outgoing personalities. I feel this is important as we unfortunately have a reputation as used car salesmen or I’ve even heard the word “vultures” and “stalkers” I think it helps take some of the fear out of our public image and helps is connect just that little bit more! I love it and thank you!”

Diane Priest
Re/Max Realtron Realty Brokerage Inc.

“The Lighter Side allows me to share both informative and funny content to my clients on a regular basis, creating engagement with previous and future clients. I’ve even noticed non-Realtors share some of them – usually with my name attached. Love that extra reach!”

Paula O’Donnell Thompson
Keller Williams Realty

“One big challenge I have with social media is finding something quick, simple, relatively non-controversial, but still tells people I sell real estate without being salesy. Your content has been great for that.”

Ryan Donovan
The Forge Group Realty

Love It In 30 Days Or I’ll Give You Every Penny Back

No contracts.

Cancel anytime in the first 30 days and get your cash back.

Listen…

If you aren’t 100% satisfied, and I mean even .01375% unhappy, I want you to immediately ask for a full refund. That’s because I value our relationship and my reputation more than a few bucks. You have zero risk and plenty of time to go through everything and decide if this is for you.

And remember, there’s no ongoing commitment. You can cancel anytime with zero hard feelings from me. I don’t enjoy being tied down by contracts, so I’d never do that to you.

Once you sign up, you’ll immediately be directed to a page where you can set up your personal branding. This way whenever you share an article or meme, your professional branding will be attached.

Also, after you sign up, you’ll receive an email with your login credentials IMMEDIATELY via email (check your spam if you don’t see it). Once you’re done setting up your branding, you’ll be taken to the member “dashboard” page. All of the our most recent content is contained within this area, where you’ll be able to share (branded to you, of course) our stuff with the click of a button. Just make sure to set up your branding beforehand.

If you’re savvy enough to navigate your way around Facebook, you’ll have no problem “figuring out” the Inner Circle platform. We intentionally made it simple for you to use. And if you ever have any issues, we provide easy ways to get in touch with us to walk you through it.

No, and you should be leery of services that post on your behalf. This is YOUR brand, so you want to choose what gets posted to your followers. That said, you can post directly to Facebook and Twitter (with Pinterest and Linkedin coming soon) from the Inner Circle. It’s a breeze. So don’t worry. It won’t be hard work.

The only “work” involved is deciding which of our hundreds of socially proven pieces of content you’re in the mood to post.

There are literally hundreds, maybe thousands (we haven’t counted) pieces of content available to share. The team and I wanted to make sure we had a huge archive of content before offering this service.

So chances are very slim that you and another agent in your area will ever post the same thing on any given day (or week, or month for that matter).

The Inner Circle is a single-user license and not intended to be shared amongst multiple agents. However, we do offer a team membership option that will provide everyone on your team access to everything. To see our team options, please go here.

Our content is directed toward the U.S. market, and we don’t specifically craft content to be shared by agents from other countries. That said, some of it is universal enough to apply no matter where you work/live. Honestly, there’s a chance that if you’re not from the U.S., you might be disappointed.

Keeping that in mind, we do offer a discounted membership rate if you are still interested in joining. Please email innercircle@lightersideofrealestate.com with the subject “Non-US Membership”.

At the moment our platform lets you share articles and memes to Facebook, Twitter and Pinterest. We will be adding Linkedin to the list very soon.

That said, however, we provide easy ways for you to manually download our content with your branding, so you can re-upload it anywhere on the web. We’re currently working to add other social platforms like Instagram as well (coming soon)!

So What’s It Gonna Be?

1. You can do what I did in the beginning: try to build a successful brand but end up floundering around like a fish out of water, pulling your hair out and wasting boatloads of time in the process…

OR

2. You can click the ‘Let Me In’ button below and let The Lighter Side of Real Estate do the heavy lifting for you. It’ll set you back the cost of a takeout pizza or a really cool t-shirt from Wal-Mart. A paltry sum when you think about it…

…especially when compared to the time you’ll save by not having to come up with great quality content on your own.