Realme, the new e-commerce sub-brand of smartphone giant OPPO, today launched its first device, Realme 1, targeted at the youth of the country. The phone comes with the World’s first 12nm AI CPU MediaTek Helio P60 together with AI Shot Technology and a huge 6GB RAM+128GB ROM storage version, offering the highest cost to value product in India. The 6.0” FHD+ Full Screen of Realme 1 is complemented by an ‘Art of Light’ design in Diamond black, with exquisite details crafted for young users.

Realme 1 will be exclusively available from May 25th, 12 noon on India’s largest marketplace, Amazon.in, with the 3GB RAM+32GB ROM version priced at INR 8,990 and the 6GB RAM+128GB ROM version price at INR 13,990 in Diamond Black and Solar Red. A third variant of Realme1 with 4GB RAM+64GB ROM, available in Moonlight Silver and Diamond Black priced at INR 10,990 will go online for sale in June this year.

Realme 1 buyers will be offered a No Cost EMI on Amazon.in with exciting offers for SBI cardholders, 5% cash back, and for Jio customers a cashback of INR 4850/-. Realme 1 buyers will also be offered Amazon Prime deliveries for their orders.

Introducing brand Realme and announcing the launch of its first device, Madhav Seth, Chief Executive Officer, Realme India, said, “With Realme, our intention is to evolve the current Indian online smartphone market by offering Premium-mid range smartphones that deliver a delightful user experience. Realme 1, our first offering, is focused at the young online consumers and is primed to be a market disruptor with the most stylish design, stunning specs along with superb quality and the most satisfying service in the mid-price range. Realme 1 is today the most affordable combination of best design and top performance in the country.”

Realme with a range of devices ‘Made for and in India’ will share OPPO’s two manufacturing facilities in the country. Manufactured by OPPO factories, the brand will offer beautifully designed and power packed choices of extremely high quality in sub INR 15,000 range. Realme customers will have access to over 500 OPPO service centers across India with guaranteed 90% of repair cases resolved within an hour. Along with online service supports, Realme is offering a 360-degree customer service system.

Powerful performance configuration that can satisfy the needs of young people
When it comes to mobile phone performance, the three key pain points for young people are system freezing, fast power consumption, and insufficient memory. Realme 1 is precisely built to address these three issues for the Real and ultimate user experience. With 6GB RAM, users can run as many as 20 apps at one go without hanging. They can dabble between apps to be the ultimate multi taskers the on the go generation demands. Realme 1 also lets you keep up with your need for downloading all your favorite music, all of your favorite series and movies and capture lots of life moments in selfies, pictures and videos with its 128GB ROM storage.

When it comes to battery management, the AI processor, by learning and establishing the usage habits of users over time, can smartly allocate the tasks to each core and shut down some apps to improve the power efficiency. The 3410mAh battery + AI battery management promise + the sharp AI processor which is also a master of temperature control, won’t let longer and higher usage affect its performance.

T L Lee, General Manager, Wireless Communication Business, MediaTek, said: “We congratulate Realme for debuting the incredible Realme1 device with an affordable price tag. To be associated with Realme is the beginning of another successful score in our longstanding partnership. We share values when it comes to continuously innovating on future-first technologies and deliver greater value for our customers. With MediaTek’s Helio P60, Realme 1 has flagship features such as deep-learning facial detection, object and scene identification, fluid gaming experiences and smarter camera functions due to its NeuroPilot AI capabilities.”

"Art of Light" - a new Diamond Black design that brings art as well as tech to young people
Young people like to be creative and independent, seeking unique designs that make them different. Realme 1 goes beyond the monotonous design commonly seen in mobile phones to a design that replicates an effect of suspended three-dimensional gemstones creating a Real and distinctive appearance intended for the young.

The Diamond Black design, inspired by Sapphire, makes full use of the “Art of Light” with consistent patterns of slightly different sizes at the back of the phone. The reflection at the back of the device changes with different angles of light, producing an effect as exquisite as a diamond.

The back cover of Realme 1 uses a 12-layer nanotech composite material made by 10-nanometer titanium and 20-nanometer Niobium oxides carefully polished and crafted to create a shiny and luxurious metallic luster at the back. Also, the "bright polished frame" uses complex 7-layer processing where the unibody is first formed and then drilled. This strengthens the integrity of the wholesome look with exquisite details so that the touch and feel of the phone are significantly improved.

Super Full Screen and Full Screen Multitasking for the most intuitive full screen experience
The 6-inch FHD+ Full Screen of Realme 1 gives young people a more intuitive full screen experience. With a screen boy ratio of almost 85% and bezels less than 1.98 mm, the immersive screen of Realme 1 will not only provide clearer and more colorful images but will give a better experience when watching videos and playing games.

AI shot for selfies that capture the real you
The AI Shot included in Realme 1, acts as a personal beauty artist to customize beauty based on your unique facial features so that your photos will "capture the real you". The AI Shot captures 296 facial points and divides the face into zones to perform finer beauty enhancements. This helps to keep the details that highlight your distinctive features for a more realistic and natural effect.

AI Shot can also analyze the age, gender, skin tone and skin type of the selfie subject to provide different beauty schemes according to the characteristics of different groups. It also supports beautification for group selfies, perfecting many faces at once by applying the most appropriate beauty scheme to each face.

Also, Realme 1 aims to satisfy the need for photo editing and social sharing. Realme 1 comes with its own AR Sticker function and is immediately available for use without the need to download any app. At the same time, stickers are supported in both front and back photography as well as video recording, offering young users the most convenient and fun photography experience.

The 13MP rear cameraalso features the AI Scene Recognition which can intelligently and accurately identify different scenes and objects in real-time to tune the perfect balance of brightness, exposure, color