9stacks Becomes the First Indian Poker Company to Win the EGR Award

India’s fastest growing online platform, 9stacks, becomes the first Indian Poker company to win the prestigious eGaming Review (EGR) award in London for the best poker marketing campaign of the year. This is no small feat since 9stacks’ poker marketing campaign was recognized globally and was declared the best in the world. The other nominees in the category were the two global heavyweights: The Stars Group (Pokerstars) and The Kindred Group (Unibet).

The EGR award, handed out at the Marketing & Innovation Awards 2019, is probably the most prestigious marketing award handed out to companies in the online gaming industry globally. The campaigns which contributed most to 9stacks bagging the award were the poker rap song “Hustle Hai” and “Pokerface with Gopal Datt” web series which focused on reaching out to millennials (9stacks’ target audience) through new age digital platforms. According to the judges, “Hustle Hai rap song earns points alone but the numbers speak for themselves: revenue per month 217% and wagered amount 257%.”

The selection criteria included the commercial success of the campaign, originality, and creativity, direct results of marketing campaigns in terms of the acquisition, revenue, and demonstration of achieving core objectives and enhancing brand values.

This year 9stacks will continue to disrupt the Indian poker industry with its new marketing campaigns, targeting a very wide audience, especially those who haven’t played poker online.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Osaka City Planning Council Agrees to Change Yumeshima as Commercial Zone

The Osaka City Planning Council has agreed to change Yumeshima island to a commercial zone from its current status as an industrial or semi-industrial zone. The change in status of the zone is to promote Yumeshima as an international tourist hub and develop an integrated resort (IR).

“We will guide reasonable land usage for the purpose of creating a new international tourism hub on the coastal area. It is easily accessible from the city and it is possible to secure a large amount of land,” the Council said.

Yumeshima, an artificial island in Osaka Bay, will host the World Expo 2025. Japan is planning to develop integrated resorts before the World Expo 2025. The development of Yumeshima will be worth around JPY 95.4 billion. The city will extend its Osaka Metro Central Line and will connect Yumeshima to the city.

Local news outlets from the Cambodian city of Sihanoukville, a coastal casino hub, reports that a large number of Chinese employees have left the area. The Cambodian government has announced that all online-gambling operations in the country will be banned with effect from early 2020. Almost all the gambling websites, conducting illegal operations, employ Chinese citizens. Most of their customers are also Chinese.

It may be noted that gambling is illegal in China. But many Chinese nationals engage with illegal gambling websites from neighboring countries. Even the Cambodian government’s ban on online gambling is said to be under pressure from China. There are also reports that China pressurizing the Philippines to ban all kinds of gambling in the country.

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Melco Resorts and Entertainment Promotes Evan Winkler as President

Melco Resorts and Entertainment has promoted Evan Winkler as the President of the Company. Winkler is already a board member of Melco Resorts as well as being President and Managing Director of parent company Melco International Development Ltd.

In the new role, Winkler will be responsible for Melco Resorts’ day-to-day operational matters globally, with all operational departments reporting directly to him. Winkler himself will report directly to Chairman and CEO Lawrence Ho.

“The Company has seen extraordinary transformations over the last few years, which have been game changing, including expanding globally, opening Morpheus, bringing more beyond-gaming attractions than ever and building up a very strong team. As we continue to move forward, I have the utmost trust in a team that has a proven track record of delivering outstanding growth for the Company,” Ho said.

“I am honored by the trust placed in me by Melco’s founder, Chairman and Chief Executive Officer, Mr Lawrence Ho. I joined Melco International Development Limited three years ago to help support and carry Mr Ho’s vision and am excited to be able to play a broader role within the Melco group,” Winkler said.

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