Responsible for the programmatic
ad buying platforms across search and display advertising. This includes the
search ads management platform which provides the foundation for http://www.bingads.com , Bing Ads Editor
and the Bing Ads 3rd party developer ecosystem. This ecosystem includes large
scale search engine marketing (SEM) companies such as Marin Software & Kenshoo as well large scale search advertisers like eBay
and Amazon. The search ads platform is how search ads that bring in hundreds
of millions of dollars in revenue enter the search advertising ecosystems of
Bing and Yahoo! search.

Additionally responsible for the
nascent platform for programmatic buying of guaranteed display inventory that
pertains to buying ads to show up on MSN and other Microsoft online
properties.