Kevin Willer: How do you develop a board?

"You really want to have advisers who understand the industries you are in. And you don't want them all to be from the same industry. If you are in digital advertising or need digital advertising as part of your business model, you don't want to have all the people be from the digital advertising industry. Usually if you have one really strong person from that industry, they can help you across the board. So a diverse board is very important and a smart board who is very engaged is very important." — Kevin Willer

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