About us – what and why

What we do

Wildlife . People . Travel

Premier online content & tailored safaris for our discerning international community. When and where to go in Africa, and with whom. A few weeks too early / late or a few kilometres off course and you could miss the greatest show on Earth. And wouldn’t that be a pity?

Why we do this

Celebrate Africa & do good

We hope to inspire you to celebrate Africa and do good for the continent.

We aspire to make eco-warriors out of kids, turn poachers into game guards, and give ordinary people a voice and reason to dream. We convince large numbers of people to travel to and around Africa and, in so doing, to tread lightly and make a real difference.

This is what we are all about and what we have been doing for more than 26 years.

About us

Safari company
Tailored safari specialists. When and where to go in Africa, and with whom. A few weeks too early / late or a few kilometers off course and you could miss the greatest show on Earth. And wouldn’t that be a pity?