A year ago we didn’t have Twitter, now it’s a lynchpin of social media

Questions to ask

Questions to ask

Questions to ask

Questions to ask

Questions to ask

Questions to ask

Questions to ask

5 places where audience can be on the action continuum. 6 places they can be on the ladder from yesterday

5 places where audience can be on the action continuum. 6 places they can be on the ladder from yesterday

Questions to ask

Questions to ask

Questions to ask

Questions to ask

Different people online wield this consumer power differently. Forrestoertechnographics ladder.

Clearly, some age groups are more prone to being creators than others. Here’s an example.

Clearly, some age groups are more prone to being creators than others. Here’s an example.

Questions to ask

Questions to ask

A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.

A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.

A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.

A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.

A major part of convincing clients that social media works is by measuring success <:45>

Questions to ask

A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.

A major part of convincing clients that social media works is by measuring success <:45>

A major part of convincing clients that social media works is by measuring success <:45>

A major part of convincing clients that social media works is by measuring success <:45>

Questions to ask

A major part of convincing clients that social media works is by measuring success <:45>

A major part of convincing clients that social media works is by measuring success <:45>

A major part of convincing clients that social media works is by measuring success <:45>

A major part of convincing clients that social media works is by measuring success <:45>