Cathay Pacific relaunches upgrade bidding

Cathay Pacific has recently relaunched upgrade bidding for passengers with premium economy or economy class tickets to bid on upgrades to business class seats since a trial of the service in 2014.

Cathay Pacific has relaunched its upgrade bidding system under the name Upgrade Bid.

The scheme is open to passengers who’ve purchased premium economy or economy class tickets on selected Cathay Pacific and Cathay Dragon routes, and allows them to bid on upgrades to business class seats.

The service is initially being made available on select flights between Hong Kong and Adelaide, Amsterdam, Bangkok, Brisbane, Cebu, Chiang Mai, Chicago, Colombo, Denpasar (Bali), Dubai, Kathmandu, Rome and Seoul, with additional routes set to join over the next few months.

Winning bids are confirmed 48 hours before departure, and winners are notified by email.