Expertise

Putnam Associates’ strength lies in solving problems that involve the complex interactions of patients, physicians, payers, healthcare institutions, and regulators. Clients appreciate our ability to rigorously structure strategic problems, and to apply robust quantitative analytics and effective synthesis across scientific, clinical, and business disciplines. We do not define our client’s issues to fit our capabilities. Instead, we listen to client needs, help form hypotheses and shape lines of inquiry, and tailor our comprehensive set of tools, techniques and expertise to appropriately assemble data, analyze and interpret findings to form the basis of our recommendations.

CASE STUDY

Early Phase Market Opportunity Assessment

Putnam performed extensive epidemiological research for a biotech company that was conducting early-phase clinical trials for a novel small molecule providing the client with the strategic direction they need to drive development goals.

New Product Strategy

Putnam has supported many of the most exciting pipeline agents and new therapies introduced over the last decade, including more than two dozen first-in-class agents – among them six therapies designated as “Breakthrough” by FDA – more than a dozen orphan disease products, and 10+ drugs that have achieved blockbuster status, or are expected to.

CASE STUDY

Physician Segmentation

Putnam leveraged their experience to directly impact the success of a small molecule franchise observing a surprisingly wide variety of treatment patterns across physicians in high-level market research.

Pricing, Reimbursement & Market Access

Putnam is a leader in global pricing & reimbursement analysis, supporting many prominent launches over the last decade in Global, EU and US markets, and helping to craft the Loss-of-Exclusivity (LOE) strategies for prominent franchises. Examples include:

Other Strategic Projects

Putnam also works with clients on other strategic projects that require rigorous analysis and custom solutions.

PE / VC strategic support

Stakeholder relationship strategy

Treatment center profiling

Alliance management and repair

Digital marketing ROI assessments

Strategy for the Life Sciences

Insight

The capacity to gain an accurate and deep intuitive understanding

Putnam focuses solely on the life science industries, allowing us to provide unparalleled depth, experience and insight into our client’s most complex challenges.

Clarity

The quality of being easily understood

We do not define our client’s issue to fit our capabilities. Instead, we listen to their needs and tailor our comprehensive set of tools, techniques and expertise to quickly bring clarity to complex issues facing our clients.

Strategy

A careful plan or method for achieving a particular goal

Understanding the global challenges facing our clients enables us to provide customized, actionable and strategic recommendations that draw on deep therapeutic area and functional expertise.