Selling the New BMW i8

You are here

The initial production run of the new BMW i8 plug-in hybrid sports car is projected to be sold out, but that hasn’t stopped BMW from creating some nifty ads designed to convince you to buy one.

British actor Sam Hazeldine, American actor Michael Pitt, and British actress Mickey Sumner are featured in three commercials directed by Academy Award-nominee Gus Van Sant.

We can only speculate why BMW is advertising the i8. The company usually has a good reason for doing things. Perhaps if you want a first-year BMW i8, you should still call your dealer. Or just watch and enjoy the commercials.—Scott Blazey