Rasmussen recognizes that "usual" gas logs are not for everyone. Many people have homes with modern or contemporary decor in which logs would be out of place. This led them to introduce FireBalls 25 years ago and, in more recent years, other contemporary alternatives to traditional gas logs. The latest innovations are vent-free versions of the alternative styles. In recognition of the increasing desire for these alternative styles, Rasmussen has created ALTERNA as the brand name for the vented and vent free versions of these contemporary items.