The #1 Thing You Should Be Writing About: How to Develop a Content Strategy for Your Blog and Social Media

If you’re not getting results with business blogging or using social media for business, don’t blame the tools. You probably haven’t designed a content strategy that will engage your target market around your specific topic.

Most people jump into blogging and social media and start posting content wily nily about whatever floats their fancy at that particular moment in time. The problem with this approach is that you may be writing about topics that have little to do with your products and services, so the audience that you’re building may not be interested in what you have to offer.

If you laser focus your posts around the #1 topic your work is about, you’ll drive targeted traffic to your website that is much more likely to buy from you. That doesn’t mean you can’t write about other things, but it does mean that you should choose sub-topics that relate to and support your #1 topic.

photo by kristina b

Take a moment now to decide on your primary topic and the 5-10 related topics you want to focus on. I recommend working backwards from what you’re trying sell to figure out what content will lead people into your offerings. Try asking yourself the following questions:

• What are the questions my clients always ask me?
• What urgent problems or needs do my customers have?
• What is my ideal client searching for in Google that would lead them into my work?
• What do I love writing about?
• Where can I provide the most value?
• What do I want to become known for?

Now that you’ve determined the topic you want to own online and identified the main supporting topics, you can brainstorm a list of 50-100 content ideas that fall within these areas. I recommend creating a spreadsheet or Google Doc to track your ideas – not just now, but every time inspiration strikes you, be it in the shower or on the road. You can also create columns for blog titles, email subject lines, tweets, posting dates, and anything else that strikes your fancy.

Congratulations. You now have a content strategy, enough blogging ideas and social media ideas for a full year! There’s no excuse. It’s that easy…

LIMITED TIME OFFER

Claim Your Complimentary Business Breakthrough Session ($297 Value) to Discover How to Reach the Next Level of Your Business Impact & Income

If you are ready to make a difference in the lives of many -- way beyond what you currently see as possible -- then I'd like to invite you to apply for a complimentary Business Breakthrough Session with one of our Senior Success Coaches (valued at $297).

If you want to significantly accelerate your progress with access to high-level mentorship, this is for you. Because the truth is this: what you’ve done to reach to the current level of your business is NOT going to get you to the next level.

Interested in working with me for a full year?

My once-a-year Mentorship program has just opened its doors to new students, and I want to invite you to register your
interest by completing the online application before March 17.

Your mission should you choose to accept it, is to embark on a journey that will lead you
to a successful six figure (or more) business. But not just any business. We want to help you build a thriving business that’s aligned with
who you are, allowing you to stand out from the crowd, build a tribe you love, and reach your
first $10K month… all while making a bigger impact than you ever thought possible, gaining
unstoppable momentum and confidence, and stepping into your highest potential.

Announcing Heroic, the fastest & easiest way to a site you'll be proud of that will build your business, too!

As you build your business, we don’t want the technology to get in the way. That's why we wanted to give you all of the tools to easily build (or make over) your site with the Experience Website experts, Heroic.

Heroic gives you a selection of gorgeous sites that you can use as a starting point that are guaranteed to build your business, all without spending a lot of money or needing to be a techie (or have any idea how to create a website.)

Love it? Hate it? Let me know...

Hi Julalee, this is a great topic that many of our students have explored! If you want some inspiration and some great actionable first steps, check out this FREE masterclass. You’ll learn the 7 things you must have to identify your most profitable & fulfilling dream business and I think you’ll get a lot out of it: https://startwithyou.com/masterclass

Hi Anne – Your topic sounds great. I would just encourage you to get more specific about who your audience is. Do you work exclusively with people who have 9-to-5 jobs or are you working with small business owners, etc?

My primary topic is vision (eyesight) recovery……….At 28, I was told I might go blind from genetic and autoimmune diseases of my eyes. In my journey since then, I became a massage therapist, headed the Vision Services department for The Center for Integrative Manual Therapy and Diagnostics, a large multidisciplinary clinic and completed a PhD in Integrative Medicine. My dissertation topic was The Effect of Integrative Manual Therapy on the Symptoms of Parkinson’s disease. Oh, and today I have better vision than when I was 40 and better vision than when I was diagnosed with Keratoconus, nystagmus and migraines. I am also migraine free.

About the Author Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes, and the creator of Start With You where she helps people just like you to discover the business they're meant to build, not just the business they can build.
At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas.
She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson.
Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives.

Her focus is on helping entrepreneurs become the most bold, colorful, vibrant expression of who they are online, because that’s the only way to cut through the noise of a billion websites and actually be heard.

Marisa learned the art and science of “how to get anyone excited about anything” in her award-winning career as documentary filmmaker. While making movies about everything from dirt to methamphetamine, she discovered the power of storytelling as a way to instantly transform the conversation and move people to action.

After 7 years of working in the nonprofit world, she realized the world doesn’t change from the top down. It changes from the bottom up. It changes when one person gathers the courage to step up, do what they’re here to do, and learn the tools and strategies to share their message with the world.

From the time Marisa first walked into a room and was greeted with, “I know you from the internet!,” she realized the full power of internet marketing. Since then she has dedicated her life to helping other entrepreneurs become internet famous so they can literally change the world from their living room. She believes business is one of the greatest forces for personal development and change on the planet, and that your message has the power transform the world from the bottom up.

Marisa lives in Marina del Rey, California with the love of her life Murray. He keeps her laughing all day long with his Australian sense of humor and they affectionately call each other “monkey.”

Together, they have grown their online business from zero to over $1.5M in less than 5 years, while building an amazing tribe of world changing superheroes.

Download the $50,000 Home Page Templates Instantly

These are our three best-performing Home Page templates, ever. Enter your details below and we'll email them to you, instantly.

We value your privacy and will never share, rent, or sell your information.

What's the Business You're Truly Meant to Build?

You have a purpose here on Earth that you’re supposed to fulfill. And certain people here to serve. Watch this Masterclass to discover the business you're meant to build & how to share it with the world.