Among the researchers findings is that, when it comes to online video, "flyout" ads that appear next to the media player deliver the same punch as see-through "transparency" ads that appear over the content, but are less intrusive.

The operation of the Aegis system by the Chokai's crew and the missile's "flyout" toward the target were successful even though the intercept was not achieved, said Rear Adm. Tomohisa Takei, operations and plans director for the Japanese Maritime Self Defense Force, and US Air Force Lt. Gen. Henry Obering, head of the Pentagon's Missile Defense Agency.