Innova Introduces Nature’s Table

March 5th, 2014

Inspired by the farm-to-table movement, Innova, a pioneer in the natural pet food industry, announced the launch of Nature’s Table, a new line of premium grain-free, natural recipes that bring the farm to your pet’s bowl. Ranked by the Dog Food Advisor with a top five-star rating, Innova Nature’s Table recipes each start with high-quality proteins like farm-raised chicken, cold water salmon or ranch-raised bison and include fresh fruits & vegetables like apples and carrots from trusted sources, so people can feel confident about the ingredients they are serving their pets.

“We know that our consumers care about high-quality, farm-grown ingredients that benefit their pets’ natural lifestyle,” said Dan Jackson, marketing director at Innova. “In fact, Innova was the first brand to create a grain-free product and Nature’s Table recipes continue to follow this movement. By eliminating gluten, grains and white potato and using healthy carbohydrates like lentils and peas, similar to the way so many of us eat, we are proud to continue to provide pet parents with the ability to feed their pets natural products.”

Innova Nature’s Table recipes were formulated with more than 20 years of experience by the brands very own veterinarians and nutritionists. The ingredients work together to help foster a natural diet for pets, and pet parents will never find chicken by-product meal, fillers, wheat, corn, soy, artificial preservatives, artificial colors or artificial flavors in Nature’s Table recipes.

“We want consumers to feel good about the food they feed their pets,” said Kari Liu, senior scientist in formulation and diet design. “Each ingredient found in Nature’s Table recipes serve a specific purpose, like high-quality animal proteins for lean muscle mass, omega fatty acids for a shiny coat, healthy carbohydrates like lentils and peas for sustained energy, and nourishing antioxidants like vitamin E to help promote a healthy immune system.”

The high-quality ingredients found in Innova Nature’s Table are grown and raised by trusted partners, such as the carefully harvested apples from places like Evans Fruit Orchards in Washington State. To see how Innova Nature’s Table uses handpicked apples in its recipes, watch the sourcing video.

Dog owners can choose from five nutritious dry recipes and two treat recipes: