AKMA points to an experiment by Errol Morris that confirms AKMA’s long-held theory that typeface affects credibility. At the low end, unsurprisingly, is comic sans. At the high end: Georgia…which happens to be my favorite font. This is part of AKMA’s larger hypothesis that “‘the meaning’ of a claim is not separable from its appearance.”

Mark MacKay has created a kerning game that is simplicity itself. Actually, it’s more like a quiz. You’re shown a word in a chosen font and are asked to slide the characters so that it is properly kerned.

It turns out that this is a more complex aesthetic decision than it seems, since it depends on properties such as the weight of the characters and the peculiarities of each face’s design. But you font people knew that already!