{ Building the future }

JTI annual report

Gamification for numbers

For JTI, we developed an app to explore the numbers of the annual report interactively.

The app shows our love for details. With its own map implementation and many tailor-made animations the possibilities of iOS and Android are put to use for the gamification of the infographics.

The challenge

Gamification for numbers

How to turn abstract data into an attractive user experience? Simple and well known navigational concepts (map and list) were enriched with mini-games, animations, and other gamification elements to become an interactive experience.