What it does: Dust on Benefit Cosmetics’ iconic Hoola Matte Bronzer across the chin, cheeks, and forehead for a healthy, natural-looking tan that flatters any skin tone. Complete with a soft, natural-bristle cheek brush, it delivers pure matte colorwithout leaving behind shine or shimmer. It’s ideal for fair complexions or for use as an all over finishing powder, and it instantly warms your complexion, leaving you with a healthy-looking, believable glow year round. The finely milled matte bronzer blends on smoothly and seamlessly.

Beauty tip: This matte bronzer is every makeup artist's secret weapon for contouring, sculpting, and defining features. Apply hoola and watt's up (sold separately) for a perfect contouring duo. Always tap off excess powder to avoid applying too much color.

"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.