The project, which is supported by Asda and Leeds City Council, aims to raise awareness about how people can stop wasting food by sharing advice and information.

Emma Marsh, Head of Love Food Hate Waste said: “We all have our own reasons for why food gets thrown away at home, so there isn’t a one size fits all solution. We want to be able to get people to look at the huge volume of food and drink that’s ending up in the bin and consider the one thing they might do differently to make sure that food gets tasted, not wasted.”

Chris Brown - senior director, sustainable business at Asda said: “As a company with strong Yorkshire heritage we are excited to be working on a project that will help the people of Leeds reduce their food waste and ultimately save them money. In addition to our national activity to help customers reduce food waste in Leeds,”

Councillor Mark Dobson, Leeds City Council’s executive member for the environment, said: “Leeds is fully behind the love food hate waste campaign. By making just small changes in your everyday routines you can save yourself money and help the environment.”