Sports biz briefs

08/20/12 —
The latest batch of game-used jerseys by Cubs rookies sold in auction over the weekend, the White Sox are hoping to get an attendance jolt from the Bronx Bombers, and U.S. Youth Soccer has a new official snack sponsor.

About Danny

Whether they're known for dynasties or droughts, Chicago's professional and collegiate sports teams play the same game outside the lines. Danny Ecker guides you through the marketing, media, products and personalities on the business side of Windy City sports.