Radio On Demand

We’d all like to have our own radio station. So technologies like Spotify , Last FM, We7 Radio and others all allow you to access this world of Radio On Demand. And just as we would all like to have our own unique radio station, so it is that every client would like to have… Read More

I think I’m just realising what it must have felt like to be Archimedes as he leapt out of the bath or Captain Cook as he landed at Botany Bay, Australia. It feels good to discover things. OK – I accept that discovering a new planning formula for Radio On Demand campaigns may not quite… Read More

Every Quarter the radio station listenership results come in and the PR machines whir into action turning defeats into victories and victories into slaughters! There are lots of ways to cut through the results but looking at the actual reach of listeners per week per station is often the best barometer of all. So here’s… Read More

Over the last few months, there’s been a lot of noise in the industry about services like We7 and Spotify. And I’ve been making a lot of that noise myself! www.we7.com www.spotify.com Step 1, I suggest you join these sites and see what they offer their users. Its a fascinating insight into the brave new… Read More