News & Commentary Straight from Think HQ

In early 2017, Think HQ delivered social media activity for the Scanlon Foundation’s A Taste of Harmony (ATOH) campaign, which celebrates workplace cultural diversity.
Think HQ planned and executed a social media campaign to complement stakeholder engagement, television advertising and email marketing activities.

Our work involved:

· Developing and implementing a social media strategy, including advertising

· Establishing new Instagram and LinkedIn pages

· Engaging chef ambassadors to share campaign content on their public channels

There were more than 6,000 registered ATOH events in 2017, with a 59% increase in traffic to the campaign website compared to 2016. Social media audiences grew by 26% on Facebook, and social media advertising reached more than 239K Australians.

You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?

The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.

I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!

A significant aspect of working in the digital space involves staying up to date with the latest trends and technologies that could be adapted for our clients. Hence, we sent our Digital Team to PAX Australia, an annual convention showcasing all the latest and upcoming trends in digital games, to investigate.

Our Lead Web Developer Antony shares his insights below.

Gamers are the new fundraisers

Know an enthusiastic gamer? They’re likely to be members of Twitch, an online platform where gamers can view live streams of other gamers in action – think PewDiePie but live stream.

Well-established gamers on Twitch can support the cause of their choice by hosting a gaming marathon, where they stay online and engage with their viewers for an excessive amount of time (12 hours or more), and viewers are encouraged to donate and share the event via social media.

A plus side is if the stream is for charitable purposes, Twitch will help promote it on their homepage. In 2015, the platform raised...

During our Deconstructing Digital workshop, many participants were keen to pick up tips on improving social media content and engagement.

This is what our Graphic Designer, Georgie, and Digital Strategist, Jane, advised.

Use better images

Social media content is more engaging when it is visually appealing. Avoid grainy or pixelated photos, and opt for powerful infographics, quotes and high quality images.

We recommend building up a database of your own images, or use free stock images on sites like Unsplash or Pexels.

Find the face behind the story

We’re naturally attracted to emotions and stories we can relate to. When trying to communicate a message or event, a human element should be incorporated to add impact and leave a long-lasting impression.

Make events digitally interactive

With the rise of shareable bite-size videos on various social media platforms, create a Snapchat GeoFilterand have your attendees promote your event by sharing branded snapchats. The more unique and fun...

Think HQ secured high quality coverage across print, digital, radio and TV channels nationally and internationally. Print and digital media included more than 40 pieces of coverage, including pieces in The Age, The Guardian, The Australian, ABC, SBS and Nine News.

Stakeholder relations

Prior to the launch, Think HQ briefed Ministers and government stakeholders on the results of Australians Today.