When the trailer for Marvel Studios' Iron Man 3 first hit, the reaction was mostly positive with a lot of people pointing out what they assumed to be a huge tonal shift for the series. Going from very funny action adventure films to a bleak, dark serious movie seemed like quite a change. Well, apparently we were all seeing things that aren't actually there.

In an interview with The West Australian, Marvel Studios producer Kevin Feige had this to say: "It's not a serious movie, but we seriously dig into exploring more of Tony. The trick is just trying to make great movies. We try to make them all great, all different and all fresh. What you'll see in Iron Man 3 is some very unique directions that were taken."

Director Shane Black also clarified what is being done with the sequel: "We're not aiming for bigger, necessarily. We're aiming for different and fresh and new. It's all about capturing that lightning-in-a-bottle feel, about trying to get as much into this as we can. We're looking to get a ton of thrills into a short space, to make a nice little stew for you."

Even star Robert Downey Jr.talked about the changes, and he thinks they're appropriate. "You can dissect why [The Avengers] was the right movie with the right people and the right director at the time. But we feel the same way about Iron Man 3 now."

Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Chinese star Wang Xuequi has joined the cast of Marvel Studios' upcoming Iron Man 3 in the role of Dr. Lu, Deadline reports. Now in its final stages of production, the Shane Black film will continue to shoot in Beijing beginning tomorrow.

Xuequi is best known for performances in films like Warriors of Heaven and Earth and Bodyguards and Assassins. His Lu is said to be an original character created specifically for the film.

Marvel Studios' latest film Iron Man 3 continues production in China and THR has posted a 'leaked' photo of newly-added cast member Wang Xuequi with Iron Man himself. The pair can be seen in front of the Chinese capital’s southern city gate of Yongdingmen. Wang Xuequi joins the film as an original character created specifically for the film named Dr. Lu.

Iron Man 3 will be out in a little over four months and the merchandise for the film will soon be spilling out into stores all around the world, but some of the upcoming toys and shirts that tie into the film have already made their way online (via Idle Hands). Below, you'll find the "Iron Assemblers Battle Vehicle" (which the site speculates will appear in the film based on a quote on the box), the 12" Iron Man figure, and a few surprise T-shirts. Check them out below!

Yesterday at the Consumer Electronics Show, TCL Multimedia unveiled a new television set they've developed--the HD China Star 3D TV--which will be available later this year and can be seen in Tony Stark's home in the upcoming film Iron Man 3. The television measures 110 inches diagonally and is a 4K full high-definition 3D LCD TV and also features active 3D technology, multi-touch, intelligent and dynamic backlight, and an ultra-high brightness of 800 nits. We've posted a photo of it below from TCL's Facebook page which also features a promo image for the third installment.

Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce and Black. It opens in 2D and 3D theaters on May 3.

Iron Man 3 is undergoing a handful of reshoots and today they're in Hollywood, California. The film will be shooting at the Hollywood Orchid Studios who revealed on their Facebook page the reason behind the Hollywood shoot.

"Film crews plan to shoot wide-angled shots from cranes positioned high overhead 'to capture the full scope, color and liveliness of Hollywood' while they 'blow up' Grauman’s Chinese Theatre."

Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?