Rua, 27, started his career in wrestling part-time after being noticed power-lifting in a gym. After stints in various independents in the United States and Mexico, Rua went to his family’s homeland of Brazil where he made a name for himself in the world of mixed martial arts and power-lifting, to the extent that Coca-Cola offered him sponsorship, resulting in him legally changing his first name to “Coca-Cola”. Now he’s attempting to earn a full-time spot on the EWA roster, which he claims is “the perfect place for [him] to be”.