Posts Tagged ‘digital’

More local stations are buying into CBS All Access, the subscription-based, livestreaming and on-demand service of the CBS broadcast network. Twelve station groups, representing 56 markets nationwide have agreed to the terms. Increasingly, stations groups are finding that their broadcast partners hold the programming chips, leaving their viewers in the balance. Viewers of CBS affiliates owned by companies including Dispatch Broadcast Group, Graham Media, Gray, Hearst, Nexstar, Raycom and Meredith, will be able to access CBS All Access later this month. Calling it "a new era in distribution," Dispatch CEO and vice chair of the CBS Affiliates Board Michael Fiorile said, "We see it as an opportunity to expand our reach by delivering our stations anywhere and anytime our viewers want to watch." Along with the CBS owned-and-operated stations (O&Os), CBS All Access will now be available in 55 percent of U.S. households. For their part, affiliates will participate in a revenue-share and will also have the benefit of the digital live viewership counting toward their Nielsen rating. "This is another key step in the company's long-standing strategy to grow our business in a way that complements our existing ecosystem," said Leslie Moonves, president and CEO, CBS Corporation, in a release. "Adding CBS affiliates to the mix will give viewers the opportunity to watch more CBS programming whenever they want on whichever device they choose." CBS has tapped Syncbak, in which it is an investor, for the delivery and geo-targeting of CBS All Access programming.

AOL is set to debut “2 Point Lead,” an original sports-comedy series aimed at millennial audiences, hosted by stand-up comedian Yannis Pappas. Pappas, a native of Brooklyn, was featured in his own Comedy Central special and is former co-host of MSG’s sports-fan show “The Bracket.” He’s also known for his online characters Mr. Panos and... Read more

Roku has revamped its trademark Internet-video devices, adding voice search to its top-tier Roku 3 model and expanding its ability to search for movies and TV shows across multiple streaming services. With the upgrades, Roku aims to keep an edge on rivals including Apple TV, Google Chromecast and Amazon Fire TV. Roku took a dig at its bigger competitors with... Read more

Theatergoers are already using Twitter’s Periscope and Meerkat live-streaming video apps, which have launched in the past few weeks, to broadcast movies directly from cinemas — including this weekend’s blockbuster, “Furious 7.” However, studios apparently aren’t overly concerned that box office will be hurt by the shaky, handheld live streams on Periscope and Meerkat, which may include only a... Read more

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers will be tuning in. Digital research from publisher and social media agency Moviepilot predicts that showrunner Matthew Weiner's sublime 1960s drama, now in the conclusive second half of its final season, will not break from its core audience and into more living rooms. "In the week leading up to the Season 7, Part I, premiere [in 2014], search volume for Mad Men was approximately 118,000," explained Moviepilot CEO Tobi Bauckhage. "And by Season 7's mid-season finale, [weekly] search dropped to 93,000. What we're seeing now is yet another drop, down to 88,000 searches. It would appear awareness and inquiry around Mad Men has steadily dropped over the past year plus, so another dip in ratings wouldn't come as a surprise." The Season 7 mid-season finale drew an audience of 1.9 million viewers . Bauckhage's company dug deep into social, search and video data to give marketers an idea of how much buzz—or lack of buzz—April TV premieres are getting. Check out what it learned about Mad Men, Game of Thrones and Daredevil's digital performance in the stats and infographic below. Mad Men On Twitter, the AMC drama has been picking up speed heading into Sunday's premiere, with an average of 2,000 tweets a day. That skyrocketed to 14,300 tweets on March 24, after news broke that leading man Jon Hamm had checked out of rehab, per Moviepilot. According to the Los Angeles-based company, search is the most predictive digital metric of TV viewership for people 35 and older. A week before the season premiere, Mad Men's Google performance looked only decent, with roughly 88,000 searches. Moviepilot's research also showed that Mad Men is weak on YouTube, where clips and trailers for the upcoming season barely eclipsed 1 million views as of April 1. "And while other factors certainly contribute, the substantial decline in premiere and finale ratings for Mad Men over the past two years largely reflect those social metrics," said Bauckhage. "Interesting that a show about savvy marketing has—at least to some degree—missed the boat on the social media revolution." Game of Thrones This HBO juggernaut is, not surprisingly, a social media phenomenon, with 14.5 million likes and more than 62 million views on Facebook for its various clips, as of this week. Mad Men and Daredevil combined for less than 3 million likes and 7 million views. And there were 380,000 tweets about GoT in the final week of March, per Moviepilot. That's pretty phenomenal when you consider that the much-hyped film, Furious 7, which premieres today, amassed 247,000 tweets during a week in mid-March, according to the company. Daredevil How will the first season of Marvel's Daredevil go when it debuts on April 10? Well, it appears that may largely depend on men—the Netflix show's Facebook audience is 98 percent male, with about 153,000 fans.

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Talk NYC/WW is your daily download of the tech, marketing and advertising news you need to know. It’s smartly curated to keep you up to speed on the innovators and innovations that are shaking up the digital world today.