Viddy backed by Shakira, Jay-Z

Viddy, a new video capture and sharing app, recently reached the top of the app charts thanks to its skyrocketing popularity – and thanks to funding from a long list of celebrities and influential people.

The app allows users to shoot 15-second videos, customise and edit them, then share them across multiple platforms.

Viddy originally raised $6 million from initial investors, but the co-founder and CEO, Brett O’Brien, told The New York Times that he plans for the celebrity backing to give the app some stronger momentum.

“Shakira has 40 million fans on Facebook and she is huge in Latin America. I’m pretty sure this will help us get bigger in Latin America.”