Describe the challenges and key objectives
To instantly communicate that 'Fire Station' is a creative agency to vendors, suppliers, peers and the community. Also, to attract the interest creative professionals looking for employment.

Describe the brief from the client
Create a business card and logo that helps rebrand an existing advertising agency. The new name being Fire Station.

Describe how you arrived at the final design
The idea of creating a matchbook rather than the traditional-sized card was an inspired concept that instantly separated us from all the other agencies out there. Matches spark flames. In our case, they spark creative ideas and thoughts and approaches to everything we do. Our business card is a daily reminder of that.

Give some indication of how successful the outcome was in the market
When we hand out our business cards, instant conversation is sparked. It gives us a natural opportunity to talk about what we do and our vision about our business. The design is also winning awards, which is helping fuel the agency’s credentials as a hot creative shop.