Further, 91% of B2B companies use content marketing to promote their brands and reach their audiences.

But as you can see from the metrics above, the maturity levels of their marketing efforts are all over the board. Unless you’re in that top 9% who believe their strategies are sophisticated, it’s safe to say you could use some improvement.

That’s why I created this guide.

I’ll tell you exactly how B2B audiences engage with content. Then you can take this information to tailor your content strategy accordingly.

You should do the same or risk falling behind your competitors. B2B marketing is a competitive field. Once a client builds a relationship with another company, it could be difficult for you to get their business.

But running a credible, informative, and resourceful blog will give you an edge.

That’s because 96% of B2B buyers say they want to consume content from industry leaders.

You can become that industry leader. Just make sure you publish content frequently to establish credibility. This will make it easier for you to get your target audience to engage with your content.

Plus, blogging is one of the best types of content that gets your audience into the conversion funnel.

If they’re reading your blog, it means they are on your website.

And that means they are more likely to convert, especially if you offer them actionable content.

After all, you’ve become an industry leader. The people reading your blog will be more inclined to use your products and services.

Furthermore, the publishing frequency of blog posts has a direct impact on website traffic.