“The reason people work alone, is because they’re looking for freedom,” said Bachman, a 34-year-old Web developer who telecommutes part time. “It may be ironic that you crave isolation, but you also want to be socially interactive with others like you.”

“Starbucks was a place to get out of the house and be around other people,” said Sherry Heyl, a Jelly coworker and home-based social media consultant. “But you can’t turn to the person next to you at Starbucks and say, ‘Can you look at this proposal and tell me if it looks all right or check it for typos?’”