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Even With the Web, Black Friday Rules

By

Rachel Dodes

Updated Nov. 25, 2010 12:01 a.m. ET

As many as 138 million shoppers are expected to hit stores on Black Friday weekend, 4 million more than last year and the most since the National Retail Federation survey began compiling the data in 2006.

By logic, "Black Friday" should be fading in importance. The crowds can be avoided by shopping online, where promotions abound. Many stores have shifted "Door Buster" sales to earlier in the month. Some...

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