Our FAQs

Digital and social media now gives us closer access to the great minds in our industries who can inspire us on a daily basis. So if you’re following Richard Branson or Mark Cuban on LinkedIn, Barbara Corcoran or Oprah Winfrey on Twitter or Seth Godin or Avinash Kaushik’s blog, try and picture yourself in their position. What could you write about and how would you inspire others with your experience and smarts?
Building your personal brand isn’t all about you. Those people in your niche who are most successful are probably great listeners who sow as much as they reap. Figure out what makes these people your business heroes and try and inject some of the way they make you feel into your daily interactions with people.
Building the perfect personal brand isn’t an overnight affair that will bring you instant rewards. It’s about finding and nurturing the building blocks of your brand that over time leave more of a positive and lasting impression on your target audience.
Having the answers to these questions will undoubtedly kick-start that process and set you on the road to success.

For your personal brand to have any equity, it needs to be clear what you stand for, but what about what you don’t want to be known for? Entrepreneurs are becoming increasingly time starved, so how do you filter out accidental time-wasters?
Through your social media profiles and what you share online you need to be clear what you’re not about so your brand becomes more targeted and you see a better return on your time and effort.

We’ve all heard of the five-year plan, but I suggest that’s too long a timeframe given how fast business and technology is moving in the 21st century. Three years is plenty of time to start, grow and even exit a business, but having a personal as well as a business plan will help give you something positive to look back on and provide a solid foundation for any future entrepreneurial endeavors.
When people come to me for our personal branding services, they think we can magically transform them into thought leaders pretty much over night. It doesn’t work like that. Having a truly approachable personal brand that smacks of experience and success can take years to achieve, and it needs a proper plan.

Why you do what you do is as important as your output. Most of us have to work to pay the bills, but what is it, other than money, that gets you out of bed in the morning?
It might be the thrill of building a business and watching it and your employees grow and flourish. It might be dedicating your career to non-profit causes or a particular industry such as healthcare or animal welfare.
Whatever it is, being able to articulate a purpose higher than earning cash will help motivate you through hard times and give your personal brand some depth and tenacity.

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S’pore workers savvy in personal branding

A GROWING number of employees in Singapore are becoming more savvy at marketing themselves in a fast-changing job market, according to a survey.

And most – almost three-quarters of the more than 2,700 polled – are prepared to spend their own money to upgrade their skills, and not wait for their employers to take the initiative.

This is especially so for those working in the utilities, manufacturing, engineering, and travel and leisure sectors.

In fact, barely half – 52 per cent – of the respondents polled feel that their bosses are ‘enthusiastic’ or ‘very enthusiastic’ when it comes to meeting workers’ training needs, says the survey by professional recruiter Kelly Services.

A substantial proportion of those polled – 39 per cent – think that their employers are ‘neutral’ in their approach to training, while 9 per cent see them as ‘somewhat resistant’ or ‘totally resistant’ to it.

‘There is a high degree of awareness about the pace of change in the workplace and the ability to manage this change,’ says Mark Sparrow, managing director of Kelly Services (Singapore).

Some three quarters of the employees surveyed believe that they will change their career and re-invent themselves at some point in the future.

Surprisingly, a larger number of older employees are more ready to embrace the changing labour market .

The survey shows that 63 per cent of the baby boomers (those born roughly between 1946 and 1964) are ‘very optimistic’ about being able to keep pace with the technological and other changes in the workplace, against 58 per cent for the Generation X (those born between the 1960s to early 1980s) and 51 per cent for the Generation Y (those born between 1976 and 2000).

Yet, it is more of the Gen X – 76 per cent – who expect to see a career change at some stage of their working life. The comparative numbers are 72 per cent for the Gen Y and 70 per cent for the baby boomers.

‘The survey results reflect an understanding that the days of a job-for-life, and even a career-for-life, are gone,’ Mr Sparrow says. ‘Increasingly, many people will have several careers and, in all likelihood, will have to take greater personal responsibility for managing their careers and developing new skills.’

Kelly’s survey report says that personal marketing, or branding, has become a feature of the modern workplace.

‘As many individuals are moving out of the typical employment relationship, they are thinking about how to promote themselves and stand out in the crowded workplace,’ says Mr Sparrow.

Almost two thirds (66 per cent) of the employees polled identify verbal communication skills as most important in building their identities; 60 per cent say it is resumes; 60 per cent think it is technical knowledge; 55 per cent feel it is written communications; 52 per cent point to personal attire; and 35 per cent indicate that it is the use of social media.
Source : http://news.asiaone.com/News/The+Business+Times/Story/A1Story20101119-247971.html

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Our Testimonials

Andrew has been extremely helpful as President of Asia Professional Speakers Singapore (APSS) in assisting someone new to Singapore and new to professional speaking find their way. He has offered both practical advice and key contacts in working in a new market. I am grateful for his generosity."

- Mark Jamieson -

Dear Andrew, I commend you for expanding on my Enneagram work and taking it to the masses… You have pursued your mission with passion, competence and integrity and you always give your participants truly useful skills to apply in the business arena. Andrew, you are one of the few that I would highly recommend for training in the Enneagram."

- James Leong -

As a professional speaker, Andrew keeps the crowd on their toes, delivering surprises and humour regularly while delivering easy-to-remember learning points and takeaways from his speeches. It was my honour to be able to engage Andrew to speak to a crowd of 100 professionals and business owners, and if you want someone who can light up the room, Andrew's the person to go to."

- Gary Ong -

Andrew is an incredible media person with great network of contacts. A never say die attitude person who can get things done in a ziffy.

- Satheesh Paddolker -

Andrew is an extremely sharp, bright, positive and creative businessman whom people will feel GREAT to work and to associate with, in both business and social occasions."

- Jason Chan -

Andrew is a visionary. His strong business acumen and eye for detail allows him to transform the social networking landscape in Singapore, taking an idea from concept to execution. On stage, Andrew is towering and captivates attention. Off stage, he is kind and compassionate to help people improve themselves. I look forward to exchange ideas with him!"

- Ezen Ho -

Andrew is really a expert in the areas of PR and Branding. Especially when it comes to managing media crsis amd harnessing the potential of social network channels to grow your business.

- Leonardo Wong -

There are many who claim to be a “social media guru” but you will only recognize the “real deal” once you come across, Andrew Chow. Enrolled in the Professional Workshop in Digital Marketing at the Inquirer Academy (Manila), I had the pleasure of being exposed to Andrew’s expertise in various topics, hands-on teaching method and charm as a speaker.

- Janelle Ong -

Andrew is the go-to person to help you manage your media exposure and scale up your online presence. His extensive knowledge and wealth of experience puts him at the forefront of the digital media arena. Above all, his humility and generosity make for a terrific personality."

- Thaddeus Lawrence -

I have worked on 3 projects in the last year with Andrew and have been SO IMPRESSED with the outstanding and amazingly fast results! His super supportive and tireless energy breathes new life into everything and everyone he touches. He is on the pulse of what's happening and simultaneously is ahead of the game. Down-to-Earth & Practical yet Visionary - to me the perfect combination. He's fun to work with, 200% dependable, has unparalleled integrity and worth more than his weight in gold."