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Dear Readers, This is about You . . . and Us

SKEPTICAL INQUIRER’s 2016 Reader Survey Results

We always appreciate having a special relationship with you, our readers. We just completed our first professional survey of Skeptical Inquirer subscribers in a long time, and I thought I’d share the results. It was a thirty-nine–question mailed survey of current subscribers completed before mid-February. Most publications don’t share their reader survey information; we’re not like most publications.

To all those who got the survey questionnaire and took the considerable time to fill it out, we are grateful. If you weren’t among the randomly selected sample to receive it, please feel free to email or write me with your own answers and comments. Even if not part of this formal survey, they will be highly useful to us.

There is a lot to be pleased and happy with in the results—and several things to be concerned about.

Perhaps the most important result is this: 44 percent of survey respondents “strongly agree” that “SI is a highly credible source of information,” and another 44 percent “agree” with that statement: a total of 88 percent.

Since that’s exactly what we strive to be, I am pleased with those high figures. In addition, 43 percent of respondents “strongly agree” and 51 percent “agree” that the information presented in SI “is very interesting.” Thirty-three percent “strongly agree” and 55 percent “agree” that the information presented in SI is “very useful.” Twenty-five percent “strongly agree” and 57 percent “agree” that the articles are well written.