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App Review - Clic and Walk

Well, this a first. In my time writing journalistically I’ve
reviewed films, video-games, albums, plays, TV shows and concerts, either by
choice or by request, but I’ve never been tasked with reviewing an app before.
Consumer advice with apps is important, with so many variations on so many
different themes being available and it becomes even more important when an
apps purports to actually be able to make you money.

Such is the claim with Clic and Walk, a mystery shopper app
available for iOS and Android, free of charge. In essence, it’s a mystery
shopper app, meaning that it enables you to earn small cash rewards for going
out an assessing shops and establishments to find out how customer friendly
they are (or their webpages, in some cases). The app organises the tasks into ‘missions’
and pays out a sum for each successfully completed one. This could be anywhere
from £0.40 to £8.00 or more, depending on the mission.

The missions have you answer a series of questions about the
place or site you’re scoping out and take a series of pictures (if you’re doing
a home mission you just take pictures of your computer screen). For instance, I
went out to a DIY store and was asked to head to the adhesives isle, take some
images of the shelves and products and answer a few questions about how well
organised it all was and how easy things were to find. It was a simple enough
task and I was in and out in less than 10 minutes (after buying some sand,
because it’s difficult to get in and out of any DIY store without remembering something you actually need to buy) but
I certainly felt an acute pang of self-consciousness while I was stalking the
aisle taking pictures of it, trying my best not to look like a lunatic.

Still, it was an easy task that didn’t leave me confused or
perturbed and I earned £7.00 out of it (although that only came through once my
mission information had been ‘verified’, which took a couple of days). The home
mission I tried was even easier, albeit less lucrative. When I was testing the
app, only 3 missions were actually available in my local area and they were
only available for about a week, which seems like a very slim window, especially
given that you can take the same mission multiple times. The two introductory
missions are also tied to locations in France (presumably where the app was
developed), which is a bit of an oversight.

It’s a good idea and if you’re diligent with it you could
probably rack up some fairly significant earnings, but it really hinges on just
how many missions are available in your local area, or the areas you travel to
and from on a regular basis. It’s far from the only app out there that allows
you to earn small sums of money for completing tasks, although their mission
format is by far the most interesting and engaging I’ve yet come across, most
of the others just have you completing drab surveys. It’s still in the very
early stages and a lot of rough edges need to addressed before it can really be
used to its full potential, but it’s definitely worth keeping an eye on.

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him@CallumAtSMF

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