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East Texas Baptist University

From the Ground Up

East Texas Baptist University, located in Marshall, Texas, has a vision to stand boldly as a committed Christ-centered institution of higher learning. The primary focus of the ETBU educational experience is the development of the whole student – intellectually, spiritually, emotionally, socially, and physically – in an unwavering commitment to the transformation of mind, spirit, and body.

Encore’s web and design team worked tirelessly with the team at ETBU over the span of a year to develop a brand new website from start to finish that would accurately and effectively portray the university’s core commitments of embracing faith, engaging minds, empowering leaders, and enhancing community.

The overall goal of the project was to use modern technology to redesign the entire website in a way that is fully responsive and mobile optimized, all wrapped up with an aesthetically attractive design that is easy to navigate for students, faculty, and the community.

In order to architect a site that would most effectively fit their needs, Encore provided a comprehensive assessment to establish where their site was at and where they wanted it to go before the design and development process began. Our team became an extension of ETBU’s team as we worked collaboratively to build a site that could be utilized for future projects and was built with a system designed to be easily edited by their staff at any time.

Not only was this project an opportunity to build a innovative website from the ground up, but it was an opportunity to form a partnership that will continue as an ongoing relationship as the university’s needs arise over time.