Horch 13/35 hp racing car, 1913

August Horch quickly recognised the importance of motor sports for promoting sales. The victorious participation in the Berlin-Leipzig-Berlin long-distance race in 1904 and in the Herkomer Race in 1906 marked the start of his involvement in motor sports, an involvement that the Horch factory continued even after its founding father left the company. In spring 1913, race champion Albert Hirrlinger successfully participated in the famous Swedish Ice Race in a Horch 13/35 hp.