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October 2015

Races and Fitness Events: A Marketing Bonanza

Not all of us are the “runner” type. It takes a special something to take on the task of completing a marathon. Just training for a race — even a half-marathon or 10K race — is a major commitment.

While avid runners take to the blacktop in cities nationwide almost every weekend of every year, major brands look to go the distance too. Just about every marathon, 5K race or walk-a-thon funds charities and has a roster of major corporate sponsors.

Routines Are Good For Entrepreneurs of Companies Both Big and Small

Kelly Glass

Long after some of the 20th Century’s most monumental publications on success were released, such as Dale Carnegie’s How to Win Friends and Influence People (1936) and Thomas Anthony Harris’s I’m OK, You’re OK, many of today’s most popular business books continue to talk about successful people.

Fanny Packs: The Ultimate Promotional Giveaway?

Kelly Glass

The fanny pack has long been thought of as, at best, the quintessential accessory for the fashion-challenged. According to the New York Times, by the mid-1990s, the fanny pack became little more than “a punch line — something so excruciatingly dorky that even Weird Al Yankovic made fun of them.”

Are You Prepared to Tell Your Story?

Kelly Glass

Being prepared in business is one of the most important contributors to success. And, whether you “begin with the end in mind” as Steven Covey wrote in “7 Habits of Highly Effective People” or you look to the routines of some of today’s top women in business, planning ahead is critical to closing deals.