Demographics

Reach highly qualified people during a time in their lives where they’re ‘dreaming big’ - enjoying family and career growth, thinking of upward mobility, checking investments and creating a stable financial foundation.

Demographics

Composition of realtor.com® media consumers

Realtor.com® Consumer Media Sites

Wealthy and Educated

Realtor.com® Media Sites age range distribution is concentrated in consumers' peak earning and spending years. Our audience is 17% more likely to be between the ages of 35 and 54 than the general web population.

Our audience has lower compositions of age groups with typically less financially qualified buyers – younger adults and seniors. That said, we do have targeting capabilities to reach these demographic groups which are relevant for many brands.

source: Nielsen @plan Q4 2014

Age Metrics

Age range distribution is concentrated in consumers' peak earning and spending years