Amazon Web Services launches .BOT gTLD

Tech giant AWS has launched a new .BOT gTLD in a bid to provide an identity for customers using .BOT domains. With this launch, AWS seeks to enhance overall SEO performance of the bots used by .BOT customers.

According to AWS, organizations are adopting AI-based techniques to push the usage of bots for various purposes such as customer queries, feedback, e-commerce, fitness, etc. with a wide range of other industries poised to benefit from this adoption.

AWS say that with the launch of the .BOT domain, slack bots, e-commerce bots, chatbots. etc are likely to register more domain names under the .BOT domain. Speaking about the launch, a spokesperson for Amazon commented:

.BOT is a space specifically for developers and their end customers to find and discover bots.

Speaking about the registration process, AWS say that .BOT domain names will only be available to users who have published a chatbot through tools like Amazon Lex, Botkit Studio, Dialogflow, Gupshup, Microsoft Bot Framework, or Pandorabots. They also say that they shall work with EnCirca to liaise with registries that have complex domain registration processes.

In closing, the tech giant said that they will be using Amazon Route53, a highly scalable domain name system (DNS) to host their new domain.

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