Orbis and Ogilvy & Mather Hong Kong trade away darkness in campaign for World Sight Day

40 million people are blind worldwide. Orbis Hong Kong, a non profit organisation, is dedicated to saving sight. For World Sight Day on October 10th Ogilvy & Mather Hong Kong created a campaign and micro site that trades away darkness by asking for donations of any item of black that can then be sold on to raise funds. As well as the general public, celebrities also donated items to the online auction. Over $4 million was raised.

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on
the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief
Australia/NZ magazines, or The Work 09 Annual, email: Kim
or Michael

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.