Month: June 2015

Whatever your opinion, the last thing anyone wants when struggling to cope with injury after a major or even minor accident is to be bombarded with constant text messages and phone calls from people who claim they can help you gain loads of cash as a direct result of your unfortunate incident.

So what are the real issues here?
How do bonafide injury claims specialist contact potential customers if not through aggressive pro-active marketing techniques and spamming?
Are we wrong to deny that at a time of upset we could genuinely do with qualified help?

There is no doubt that if you were unfortunate enough to suffer as a result of someone else’s negligence you would want to know that financial help and assistance would be available to you. Indeed the financial boost might be exactly what you need to cope better and get you back on the road to recovery sooner, but how soon is too soon?

Straight after an accident? Before an accident?

If we are already in the know that this help is easily accessible and thanks to many news stories on the subject we all know that this is the case, then why would we need to be contacted at all by a third party who is clearly seeking to profit from your misfortune?

Answer: We don’t.

But when the worse case scenario does strike, who do we call?

Nowadays, we are all sensible and adult enough to know that pretty much anything can be found on the internet, so when the worse happens it is sensible and feasible for any one of us to carry out a simple search for a reputable local injury claims specialist and preferably one registered with a reputable association or governing body.

And yet the texts keep coming and the emails and adverts still keep hassling us. What I find is helpful about these people is that if they contact me after or before any accident then thank you for helping me avoid your company like the plague. Although I have little doubt that you would try and squeeze as much money from the responsible party as possible, I would have to question the ethics of such tactics in the same way that I question the ethics of charity bullies who virtually mug you in the street and then make your life miserable by demanding more and more money by playing on your emotions.

Surely, there are rational and sensible alternatives to all this. The fact is, not all injury claim companies are like this and many offer arms help and information for you to make more informed decision. Girlings Personal Injury have created a Medical Negligence Frequently Asked Questions page which is concise, direct, factual and does not try to cudgel you into choosing them through spam or bullying tactics. They are covered by a regulating body and their website inviting rather than coercing.

We have all seen the TV ads with actors pretending to be lawyers telling you how you can milk the system. How refreshing it is to find there are companies out there who genuinely want to help you for your sake than their own, who are prepared to lose you to a competitor but send you away with the best advice rather than the best fabricated case.

As with that muscled monster of myth we have 12 Labours, or in this instance 12 websites to promote and redevelop. The marketing is a fundamental key to their potential success so we need to plan an effective web marketing campaign.

Yes, we will be using the standard mix of content, social, linking and promotion that all websites are expected to take but this time I shall be opening up the techniques and tactics for each task we undertake together with explanation for the strategic decisions we are making.

Principally the intention is to evaluate the website, its market, its reach and its long term goal before we undertake any marketing development.

The first Labour is already underway:

Girlings Personal Injury Claims Lawyers specialise in securing the best possible financial conclusion for people have been injured or disabled by the inadequacy or incompetence of others. With this client we have inherited and will have to deal with the standard ‘black hat’ old technique of creating doorway pages to promote the principle site www.girlingspersonalinjury.co.uk.

Although technically this was Herc’s second task we will refer to this project as the ‘Many Headed Hydra’. There were nine heads on the Hydra…… there are 22 heads on this particular Hydra!

But that is fine. From the doorway sites we will be creating ‘satellite sites’. In essence, Google doesn’t actually mind that you have many sites as long as the sites have purpose and good relevant content and are NOT just used to falsely promote the main website.

So what is the difference between a ‘Doorway’ site and a ‘Satellite’ site. Quite simply a ‘Satellite’ site is a website that is complimentary to the main site but differs sufficiently that you would include it within the main sites web content.

A doorway site simply using keywords to create relevant backlinks with limited content and whose sole purpose is to try and push the main website up the search ranking. Google hates those.

So here is the real question, where would you use or want to use a satellite site? Easy, blogs, information resources, directories, project guides, diaries, videos……the list is endless. As a complimentary site the chances are the web will be more interested in the data and information that you would put onto a satellite site more so than your main site. Your main site is in effect your sales pitch. ‘Use us because we are simply Fab!’ Whereas on your satellite site you can actually give back to the users of the internet really useful information with the very clear direction that this information has come from your website which clearly proves that you are an expert in your field!

Instead of a doorway site you have provided the internet with a really and valuable resource and that resource then actively credits your main website and your company with the provision of the data – hence the more beneficial rating within the search engines.

Obviously it is not always as simple as that, so what we look to do is to take companies that want to promote their service in a highly competitive industry, likePersonal Injury Claims Lawyers (see what I did there?), out of their comfort zone and give more of their expertise to internet users and yes their competitors.

This free provision of expertise, knowledge, services, skills is largely anathematic to highly qualified professionals who have spent a lot of time and money getting trained in specialised industries and don’t really want to simply ‘give away’ their knowledge for free. However, the web has shown that visitors are more likely to choose and opt for the more open and honest web site providers than those who insist on contact first and hiding charges or costs until they have you signed up to unbreakable contracts.

This makes the use of satellite web sites ideal for opening discussion and creating opportunities. After all you have just been more open than any of your competitors.Why wouldn’t you contact you?[/wr_column]]

This next few months we are undertaking a Herculean task!

As with that muscled monster of myth we have 12 Labours, or in this instance 12 websites to promote and redevelop. The marketing is a fundamental key to their potential success so we need to plan an effective web marketing campaign.

Yes, we will be using the standard mix of content, social, linking and promotion that all websites are expected to take but this time I shall be opening up the techniques and tactics for each task we undertake together with explanation for the strategic decisions we are making.

Principally the intention is to evaluate the website, its market, its reach and its long term goal before we undertake any marketing development.

The first Labour is already underway:

Girlings Personal Injury Claims Lawyers specialise in securing the best possible financial conclusion for people have been injured or disabled by the inadequacy or incompetence of others. With this client we have inherited and will have to deal with the standard ‘black hat’ old technique of creating doorway pages to promote the principle site www.girlingspersonalinjury.co.uk.

Although technically this was Herc’s second task we will refer to this project as the ‘Many Headed Hydra’. There were nine heads on the Hydra…… there are 22 heads on this particular Hydra!

But that is fine. From the doorway sites we will be creating ‘satellite sites’. In essence, Google doesn’t actually mind that you have many sites as long as the sites have purpose and good relevant content and are NOT just used to falsely promote the main website.

So what is the difference between a ‘Doorway’ site and a ‘Satellite’ site. Quite simply a ‘Satellite’ site is a website that is complimentary to the main site but differs sufficiently that you would include it within the main sites web content.

A doorway site simply using keywords to create relevant backlinks with limited content and whose sole purpose is to try and push the main website up the search ranking. Google hates those.

So here is the real question, where would you use or want to use a satellite site? Easy, blogs, information resources, directories, project guides, diaries, videos……the list is endless. As a complimentary site the chances are the web will be more interested in the data and information that you would put onto a satellite site more so than your main site. Your main site is in effect your sales pitch. ‘Use us because we are simply Fab!’ Whereas on your satellite site you can actually give back to the users of the internet really useful information with the very clear direction that this information has come from your website which clearly proves that you are an expert in your field!

Instead of a doorway site you have provided the internet with a really and valuable resource and that resource then actively credits your main website and your company with the provision of the data – hence the more beneficial rating within the search engines.

Obviously it is not always as simple as that, so what we look to do is to take companies that want to promote their service in a highly competitive industry, likePersonal Injury Claims Lawyers (see what I did there?), out of their comfort zone and give more of their expertise to internet users and yes their competitors.

This free provision of expertise, knowledge, services, skills is largely anathematic to highly qualified professionals who have spent a lot of time and money getting trained in specialised industries and don’t really want to simply ‘give away’ their knowledge for free. However, the web has shown that visitors are more likely to choose and opt for the more open and honest web site providers than those who insist on contact first and hiding charges or costs until they have you signed up to unbreakable contracts.

This makes the use of satellite web sites ideal for opening discussion and creating opportunities. After all you have just been more open than any of your competitors.Why wouldn’t you contact you?

Disability Living Allowance is a payment from the Government which is available to help with extra costs brought on by being disabled or if you are suffering with a long term illness. It is to help you with any extra costs that you may have due to being disabled. You do not have to have contributed to National Insurance or tax in order to qualify and you will not be expected to pay tax on what you receive.

Recently, Disability Living Allowance (DLA) has been replaced by Personal Independence Payment (PIP) for those who are new claimants of this benefit are under the age of 65. As part of the change to PIP, the Department of Work and Pensions is intending to reassess claimants for PIP between now and 2018. If you were under 65 on 8 April 2013, then you will be reassessed. Those who were born either before or after 8 April 1948 are still eligible to receive DLA as long as you are still in need of care or mobility help.

The amount that you can receive is between £21.80 and £139.75 per week depending on how much support you need for your condition. The amount awarded to you will be dependent on how your condition affects you, rather than what your condition is. If your circumstances change, then you will need to contact the Disability Benefits helpline on 0345 712 3456.

If you are not expected to live more than 6 months due to a terminal illness, you will be entitled to receive the enhanced daily living component of Disability Living Allowance benefit.

You might want to use this online benefits calculator to understand whether you are entitled to any other benefits. Any benefits which you receive will be paid into an account such as your bank account. http://www.entitledto.co.uk/benefits-calculator/startcalc.aspx?e2dwp=y

You should look at whether there are any additional extenuating circumstances that can help you, for instance if the cause of your disability was not your fault then you should contact a personal injury claims specialist to discuss the possibility of investigation if any reparation is possible under law.

Girlings Personal Injury Specialist, Jonathan Pidduck says; ‘There are many cases where disability occurs over time as a result of external factors, in those cases it is too easy for people to simply accept that there is nothing they can do and no one else is to blame. We can advise people with disabilities if there is any possibility of recourse and compensation, which will help them to improve their living standards and make their disability a little more bearable.’

Details of how to contact Girlings can be found on their website www.girlingspersonalinjury.co.uk, who operate a ‘no win, no fee’ service and are approved claims solicitors who are also registered with APIL and regulated by the Law Society.