I saw a preview for this and I think it's going to be a great show. Check it out if you have a chance.

CNBC ANNOUNCES ITS FIRST ORIGINAL PRIME TIME PROGRAM, "AMERICAN MADE," CELEBRATING AMERICAN BUSINESS LEADERS AND THE AMERICAN DREAM

Hosted by Ingrid Vanderveldt, premiere program to air Monday, April 17, at 8 p and 11p ET and will profile Starbucks Chairman Howard Schultz

April 6, 2006 ** CNBC today announced the premiere of "American Made," the network's first original prime time series that celebrates American business leaders and the American dream. "American Made," a one-hour program, will debut on CNBC on Monday, April 17 at 8 pm ET and will re-air that evening at 11 pm ET. "American Made" is hosted by Ingrid Vanderveldt, herself an entrepreneur.

"American Made" will have an initial run of six episodes scheduled to air on consecutive Mondays at 8 pm. The program will also air on CNBC Europe and CNBC Asia.

Celebrating the entrepreneurial spirit that drives the nation, "American Made" goes beyond the boardroom to delve into individual perspectives, personalities, and motivations of some of America's most successful entrepreneurs.

The first installment of "American Made" is a first-ever long form television profile of Howard Schultz, Chairman of Starbucks. The program traces Schultz's compelling story from his childhood in the poor housing projects of Brooklyn, N.Y. to running the respected worldwide company that operates coffeehouses in the United States and in over 35 countries outside the U.S. In a series of probing interviews, Schultz and Vanderveldt discuss his strategy for the company, the challenges and the philosophy behind the Starbucks' success.

Future installments of "American Made" will profile Red McCombs of Clear Channel, Christie Hefner of Playboy, John Mackey of Whole Foods and the Maloof Brothers of The Sacramento Kings and The Palms Hotel and Casino.

"'American Made' captures the heart and soul of what makes up America," said Susan Krakower, VP, Strategic Programming and Development, CNBC. "Companies are not just about the bottom line. They're made up of visions, hopes and dreams of leaders who are passionate about what they do."

"'American Made' is CNBC's own 'Behind the Music' meets Fortune magazine," Krakower continued. "We thread a story of a company and how its leader inspired success. Our goal is to inspire in our viewers a renewed determination to 'go for it!' These stories have an emotional connection to our audience. The American dream is alive and well and you can find it on CNBC."

"American Made" is hosted by Ingrid Vanderveldt, who went from software start-up founder to entrepreneurial promotions specialist to cable network television host/reporter. Vanderveldt takes viewers on rare visits into the worlds of the most inspiring entrepreneurs. She'll explore what drives them, how they succeeded and how they came to live the American Dream.

"I had the good fortune to be able to spend one-on-one time with each of these amazing individuals who fuel and inspire this country," said Vanderveldt. I'm thrilled to bring my experience to viewers - showing their perspectives, personalities, inner drive and motivations."

Steve

04-19-2006, 05:20 PM

I did finally get a chance to watch this show. It was ok. Howard from Starbucks talked a bit. I don't feel I learned too much from it. It kind of was more of a fluffy piece on the company.
I really hope they do more with this.