ODD MOLLY

ODD MOLLY

ABOUT ODD MOLLY

On March 25th of 2002 freelance designer Karin Jimfelt-Ghatan and word artist Per Holknekt meet in Stockholm to discuss a design project for an advertising agency. They find an instant mutual understanding so strong that they set aside that initial project only to shape their own brand new designer fashion label instead.

Less than 30 minutes from that first coffee, Odd Molly was born. And only some 6 years down that line, a true international fashion sensation. The core idea of the company was to let uninhibited design intuition lead the way, bringing forward a fabulous and positive message to women. Key ingredients were to not only make look great, but also to make feel great, using the corner stones of love-courage-integrity. Ever since that day the product development has evolved in the most tremendous ways, still those key ingredients have remained the same.

Odd Molly isn’t an invented concept.

Odd Molly is for real.

We met 10 years ago and understood immediately that we had a magical connection and an idea worth building a company on. We saw something in our meeting that was missing in fashion heaven and liked the idea of complementing the market, not just competing. Today, 10 years later, we know we were right.

Our personal commitment to an aesthetic design and feeling hasn’t changed. We will always give our pens free reign in respectful ignorance of what trends say we should do. We will always stand up for women as a phenomenon far beyond what today’s superficial values make her out to be. These two things are deeply rooted in Odd Molly’s soul, simply because we are company built on people, on humanity and commitment.

Our message, and our design’s, is for real. It’s wildly beautiful, it’s heartfelt and it’s needed. In the past, today and in the future.

And, yes, we will always argue affectionately, challenge conventions and at the same time enjoy a little friendly laugh.