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PSY’s “Gangnam Style” is a viral smash, the likes of which has never been seen before. It’s been viewed hunderds of millions of times (north of 550 million at press time). It’s already got the Guiness World record for being the most liked video of all time. But it doesn’t look like that’s the only record the video is going to smash.

The good nerds over at ChannelMeter have access to reams of proprietary Youtube data on popular channels and videos. On Friday, the company posted a piece to their industry analysis blog Inside ChannelMeter that stated, according to their projections,”Gangnam Style” would be the first video to break the billion view barrier.

That the clip is already on its way to being the most watched video on Youtube is already a foregone conclusion; ChannelMeter bets that “Gangnam Style” will pass Justin Bieber’s “Baby” on or before November 21st. Just in time for Thanksgiving!

The western world used to have a lock on the audiovisual art form that is the commercial music video. Think back over years ” to the iconic zombies and werewolf twist ending in “Thriller,” the janitor cleaning the floor in “Smells Like Teen Spirit,” the Day-Glo, monster-masked mental ward patients in “Basket Case,” the pop culture references and bleached blonde hair that saturated “The Real Slim Shady.” This isn’t to say that there aren’t good music videos being made by western acts any more. It’s just that the best ones are being made in the service of J Pop and K Pop music. And the videos for those songs are, like, crazy weird.