Paolini’s sells its pizzas as being made with “homemade dough” and “100% mozzarella.” Wow, homemade dough? That’s quite the USP, Paolini’s. The commercial is complete amateur hour, even by 1989 standards.

I like how the owner of the joint pretends to buy a pizza from one of the cooks. Said cook shakes the owner’s hand, then continues spinning pizza dough. I’m sure it’s a demonstration for the camera, but geez.

Other commercials, station bumpers and other ephemera can be found at Retrontario’s awesome YouTube account. Fans of local New York/Ontario television will enjoy these clips, a reminder of how fun local television was before it was mashed into a bland paste.