Geoff Schiller, formerly national sales director for Hearst Digital Media, has been promoted to chief sales officer. As national sales director for HDM, which includes 28 websites and 14 mobile sites, Mr. Schiller helped drive revenue to record levels in 2010 and 2011, as well as to drive the entire division to profitability for the first time in its history in 2011.

Jonathan Adams has been named senior VP-media for North America at iCrossing. He joins the global digital-marketing agency, a Hearst unit, from Digitas, where he was most recently senior VP-director of global media. There he managed media activities for clients such as Delta Air Lines, Equifax, Mead Johnson and Post Cereals.