CHRISTINE MATSUDA SMITH SHARES TOP FIVE CRITICAL STEPS FOR THE MOST MEMORABLE IMPACT

Bennet Group’s vice president, Christine Matsuda Smith, was featured as this month’s communications expert in Hawai‘i Business Magazine. Christine outlines her top five critical steps to ensuring the news you share makes a memorable impact in our community, in 5 Steps to Making a Splash with Your News. Her recommendations include:

Jump-start the coconut wireless

Ask in real-life for digital buzz

Find a visual hook

Select the right person to speak for you and get them ready for the spotlight

Get creative with your channels

By implementing these five steps into your communications outreach plan, your company will ensure your news is shared organically, picked up by top media outlets and ultimately, leaves a lasting impact on your audience. Visit HawaiiBusiness.com to dive deeper into Christine’s storytelling expertise as she shares more with Hawai‘i’s local business community.