The Color of Memories
Steve and Alma Mitchell founded American Crafts in 1995. Soon thereafter their sons Jeff and Wayne joined them. In 2001, after a successful tour of providing high quality products to the general craft market, American Crafts decided to focus on their passion for Scrapbooking and create innovative, high quality, well designed products specifically for the Scrapbooking industry.

Since then, we have steadily expanded our product offering and elevated our position within the market. We attribute our success primarily to what we consider our greatest strengths: high quality products and superior customer service. We look forward to many more years of creating awesome tools to make preserving memories fun and easy.