Goal Frenzied World Cup Creates Campaign to Remember

The end of the World Cup brought with it, the end of the most popular sports betting campaign – Goals Mean More.

Throughout the World Cup, sports betting company 888sport ran a rewarding retention based campaign power repeat visits and deposits.

Campaign Overview

The campaign allowed punters the chance to nominate a World Cup team that they believed would score the most goals in the tournament. To qualify for the promotion, punters would have to place a pre-match single bet of at least £5 (on over 1/2 odds) for every game involving their side, and in return punters would receive £5 in free bets for every goal scored by their nominated team. The campaign was a fantastic success and we’re looking forward to launching a similar campaign in the near future.

Key Takeaways

In total there were 171 goals scored in the World Cup at an average of 2.67 per match

This lead to a total of £840,000 in Free Bets paid out to 888sport punters

Over 50% of all bets were made via mobile

The top four teams in terms of nominations were made up of Argentina (38%), Brazil (22%), Germany (12%) and Netherlands (8%)

Those that chose Argentina racked up £330,000 between them, with the South American side reaching the final

The newly-crowned World Champions scored a total of 18 goals, with total payouts for the Germans reaching £174k and earning each person that backed them a massive £90 in free bets

The German 7-1 shock victory over Brazil made punters over £72k in free bets

Those that had Brazil made £5 in that game for their single goal but there were a lot of punters that backed the hosts, so total Brazil payouts accumulated to £21k in that game alone

Punter Feedback

@888sport Kudos on the promo. Head and shoulders above all the other ones that were on the go.