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November 3-d, 2014
SALE. Free Zone – public intervention for Night of Arts events in Moscow

Project SALE was presented during Night of Arts events in Moscow on 3-d of November. This time it’s called SALE. Free Zone, because apart from video screening there was open online chat with artists. The installation with a computer and a screen inside was set up in a shopping mall (ATRIUM) in the center of Moscow supported by Moscow Cultural Department and Shopping mall ATRIUM. Spectators could choose a video piece and watch it on 8 big screens in open space of the shopping mall, which usually display advertisement. Screens were visible from all 3 floors of the building. I suppose near 10 000 people saw the project and more than 100 personally participate in it.

The online conversation visitors could see on the screen (extract from it is posted below).
Only few people asked questions using chat. That’s why artists started their own conversation with sharing links and discussion about their practice.
Obviously, art community is far from public.
Although maybe just public in Russia is very shy?

Hey! Im volounteering with Katya at this event. Havent seen all movies yet, but i like such art. Ill tell you later which is my favorite;) Здравствуйте,Татьяна!Меня интересует вопрос!Какая философия картины 20,а точнее глубокая Философия,спасибо?

Markus MoestueHi. The dinosaur was inspired by amusementspark where you can see dinosaurs and humans living together, built by creationists. I rode the dino across the bible belt of Norway to protest such dogmatic education of children.