Meriwest CU Puts Print Ads on Hold, Grows Loans via Email

California credit union concludes it can win new business from members using targeted analytics.

By Michelle A. Samaad|January 03, 2013 at 09:47 AM

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To find out which existing members would likely consider switching certain products at other financial institutions, Meriwest Credit Union discovered it could woo them without having to buy print or media advertising.