Managing Customer Value

4.11 - 1251 ratings - Source

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.Managers at Ford use the value equation V = F/C (value = function over cost). ...
And why does Chrysler Corp. require 59 different minivan wiring-harness options
? ... To date, 5, 000 cost-saving ideas have been identified and about 2, 000 will
be incorporated in cars by the end of this year a amounting to $1 billion in
savingsanbsp;...

Title

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Managing Customer Value

Author

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Bill Dodds

Publisher

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University Press of America - 2003

ISBN-13

:

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