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The only protein bar
company to use
REAL Dark Chocolate.

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REAL Dark Chocolate. REAL delicious® REAL health benefits.

REAL Dark Chocolate isn’t just a delectable treat with delicious flavor. It’s a heart-healthy, antioxidant-rich superfood, and a staple ingredient in many NuGo bars. Research has shown that REAL Dark Chocolate may help maintain good cholesterol (HDL),* lower blood pressure, elevate mood, reduce stress, and increase endurance when consumed before a workout. So if you want to lead a healthy life, get REAL. Get NuGo.

Don't get fooled by fake chocolate.

At NuGo, we never put our bottom line above the best interests of our customers. For our REAL dark chocolate, we only source the best, natural cocoa solids and combine them with creamy cocoa butter, so that every bite is full of decadent flavor. Other companies cut costs by mixing their cocoa solids with vegetable fats like palm kernel oil to make imitation chocolate without the taste, texture or health benefits of REAL chocolate. When it comes to chocolate, imitation is the sincerest form of deception. Sign the petition today for accuracy in food labeling to be a part of the movement to STOP the deception.

Sign the petition today for accuracy in food labeling.

Better ingredients mean better taste.

At NuGo Nutrition, we believe that the freshest, healthiest ingredients are also the best tasting. We are passionate about keeping families active and healthy, which is why we’re so committed to keeping GMOs, artificial hormones, stomach-upsetting maltitol, and artificial sweeteners out of NuGo products. When you give your child a NuGo bar (or grab one for yourself), you can be confident that you’re getting only the best naturally delicious ingredients in every bite.

Our path.

Over a decade ago, NuGo Nutrition introduced the world to the idea that great taste and great nutrition don’t have to be mutually exclusive. With a focus on creating nutrition bars with luscious taste, wholesome nutrition, and quality ingredients, NuGo established a reputation for making superior snacks. Since those early days, our core values have not wavered. But our ambition has grown. What began as a vision to create great-tasting, nutritious snacks has evolved into a mission to pioneer unique, delectable nutrition bars for many lifestyles. The love our consumers have for NuGo bars comes from the perfect balance of quality, taste, and nutrition they find in every bar. Our bars are light, bakery-style snacks packed with nutrients and protein, and free of unnecessary, dense-tasting calories. Most of our protein bars are coated in REAL Dark Chocolate, delivering luscious, melt-in-your-mouth taste. REAL Dark Chocolate is made with cocoa butter, which has a low melting point that allows it to release its flavor immediately. Other companies use chocolate-flavored palm kernel oil, which is cheaper and easier to produce, but never melts in your mouth, imparting a waxy, unpleasant taste. We recognize that NOT following industry standards has elevated our production costs, but we have been, and continue to be, determined to make a better-tasting, healthier product than the competition. Our company culture is built on the core ideals and family values that we live by. We are truly proud of the product we deliver, and the people who make it possible. This passion extends from our production-line employees to those performing in-store demos. If you are a consumer of NuGo bars, you are also part of our family. With so many bar choices on the shelf, we truly appreciate that you choose NuGo.