Falling rankings is one of the natural consequences of a lack of brand control. When a brand has no idea or control over who is selling their products, quality control and customer satisfaction standards are likely to slip. Identifying who is selling your products at what price can help you regain control and improve your rankings.

When product rankings are falling, that means that your competitors are outpacing you in one way or another. The trick to staying competitive is doing your research, knowing your market, and then being willing to adjust your strategy until customers respond. This might mean improving content to increase conversion, lowering prices, or upping your advertising game.