Agreed on the conversions. Having had worked for medium sized firms in India, who give a lot of lip service to Online Marketing, it's extremely difficult to convince managers on this factor.Most are looking at increasing site visits and time on site.

Unfortunately, managers do not want to look at the quality of their audience, and most do not want to focus on the conversions aspect.This is simply because to them Online Marketing is all about Brand awareness. It would require a tectonic plate shift to convince them otherwise.

Social Media is oft misunderstood as the magic wand which will drive visitors to your website.