Shared recently by a friend of mine (on one of those social networking sites), a heartbreaking story, but not for the reasons you might expect. A pretty, young woman is riding the train, reading a book. The entire car is empty, except for her and a quiet, elderly gentleman near the back. A young man […]

The most important skill a writer can develop, in any field or genre of writing, is to empathize with his reader, because the reader will always judge your writing ultimately by what he feels. Mastery of this skill has resulted in some of the greatest feats of writing magic, especially among writers of sales copy, […]