Hi there. My name is Sanchit Khera, and I blog about marketing, technology, and psychology. Like many of us, I too get frustrated about the quality of advertising and marketing out there. It’s 2013, and we’re still selling products and services like its 1969. From the outdated relics that make up our higher education systems to the flurry of internet sites that offer garbage for backlinks, I have been through it all. So these articles on SocialMediaToday are my attempt at making sense of all the information out there, and to help marketers and myself make the best decisions for our businesses and our customers.

Take a minute and step back for however long you may need and just appreciate the amount of noise that is really out there. So here is a quick roundup of what many of the major brands will have in store for us during the upcoming Superbowl.

Now that brands can email their followers on Google+, something that Facebook doesn't allow them to, it opens up a whole new avenue for marketers to explore. Google was probably feeling the burden of losing out to other social media platforms, and decided to re-work its strategy for 2014.