Friday, March 17, 2017

Samsung knows TVs
and they know that technology must serve a purpose and satisfy a need. That was
the whole reason behind the WorldWide Premiere of Samsung’s HDR 4K Ultra HD Smart QLED TVs at Video & Audio Center’s
Superstore in Woodland Hills.And why a
huge crowd gathered before, during and after the presentation so as to see for
themselves the unrivaled, realistic picture made possible by a billion unique
colors created by Samsung’s proprietary Quantum Dots. The QLED TVs deliver perfect color with
more than a billion shades and 100% color volume; they deliver elite contrast
and expanded color detail, even in the brightest and darkest areas in any
scene; outstanding blacks, bringing new life to dark scenes; a wide angle
viewing, where color stays true from any perspective, so every seat is a great
seat. Plus more features, including the Samsung Smart Hub for accessing
favorite apps, content and sports.

The Quantum Dot technology is an amazing leap in displays for a number of
reasons, not the least being the a new metal shell and core that increases
light efficiency and stability, delivering optimal brightness and achieving —
for the first time — 100% color volume. This makes for a better image with fine
detail and a level of brightness and contrast that needs to be seen to be
believed. But there's more — when a family sits down to watch a QLED TV, some
family members are forced to sit to the side. Then with conventional TVs, the
brightness drops down significantly for those not viewing from dead center — but
with the QLED TVs, looking at the TV from an angle is no longer a horror. This
terrible viewing restriction to viewing pleasure is gone.

Opening the
presentation was Joseph and Mayer Akhtarzad, co-owners of Video & Audio
Center. They said that premiering new technologies at Video & Audio Center
isn't new: Joseph Akhtarzad pointing out that this is where the latest and
greatest electronics go to present themselves to the consumer. And Samsung
continues this great tradition with the QLED TVs. With comments by Tom
Campbell, Chief Technologist, Jorge Madrigal, Sr.Director Samsung, Brian Garland, Executive Dir. 20th Century Fox,
Dan Freeman, Director of Sales Samsung and Amy Fife, Sales Manager Samsung and
others﻿, the crowd
was treated to anecdotes and real knowledge as to why the QLED TV is a leap
forward in viewing.

On display were
55", 65" and 75" models, both curved and flat, such as the
curved QN65Q8C 65”, the QN55Q7F 55”, the curved QN65Q8C 65” and the QN75Q7F 75”. You could even say that the TVs
"flew" off the shelves (the sets are light enough to be wall mounted,
but no they don't come with wings), because 7 QLED sets (including a 75"
model) were sold in the first hour that they were offered by the store. And by
5PM23 QLED TVs had new owners who happily left the
store so as to bring their new entertainment center home.