We aren’t going to lie and pretend we can solve all your problems just by signing up for our email list. BUT… We’ve clawed our way out of debt, we run businesses we love, and we’ve figured out how to have a great work/life blend. If those are things you want, sign up for our “Wandering Weekly” newsletter and let us help you.

Sign up for our Monday newsletter:

I consent to receive information about services and special offers by email as outlined in your Privacy Policy.

Every Monday we want to send you a value-packed email that can help you reach your goals and live life on YOUR terms. We’ll start you off with our popular 5-day Working To Live email series. Ready to get started?

I consent to receive information about services and special offers by email as outlined in your Privacy Policy.

Wandering Aimfully Through Selling

Master The Secret Art of the Follow Up Email

Over 75% of the 2,000 deals I've landed over the years have come from sending follow up emails.

Written by

Jason Zook

It’s time you mastered the art of sending follow up emails. For years I’d been doing something when sending (or responding to) sales or pitch emails that just came naturally to me. That thing was sending a follow-up email. I recently realized that over 75% of the 2,000 deals I’ve landed over the years have come from sending follow up emails.

You read that correctly. Over 75%

First, let’s talk about why you should care about follow up emails

Answer these questions honestly…

Have you ever sent an email to a person or company, looking to partner with them in some way?

Have you ever sent an email to a potential employer?

Have you ever sent an email to a potential employee?

Have you ever reached out to the media in any capacity?

Have you ever been contacted by someone from the media?

Have you ever tried to connect with someone influential via email?

My guess is that you probably said yes to at least one of those questions. My other guess is that you probably didn’t hear back after sending whatever email you sent (and you definitely didn’t send a good follow up email).

Follow up emails are your way of showing that you’re putting in more effort than everyone else.

An example of your first follow up email

This should be a direct reply to your first email, and could read something like this:

“Hey again NAME, [Show them you aren’t a robot]

I know your inbox is probably a busy place, so I just wanted to send a quick follow up email. I’d love to chat with you about having INSERT THEIR COMPANY AND THE THING YOU WANT. My original email is copied below for quick reference.

Would love to chat,

YOUR NAME”

That first follow up email is just a gentle nudge.

It’s not a hard sell, but it’s also not as simple as just saying “hey, I’m following up.” You’re showing more effort than probably 95% of the people that email that person. And I’m willing to bet that percentage is accurate based on how many people send me emails and never follow up. Ever.

If you don’t hear back after your first follow up email, or you just want to add more creativity to your follow up emails (which you should), you’ll need to invest a bit more time to grab the person’s attention.

Getting more creative with your follow up emails can look like this:

Your follow up email can include you holding up a photo with the product you’re trying to partner with it (put in effort, don’t take a poorly lit and blurry selfie).

Your follow up email can include a short story that shows how much research you’ve done on the person you are emailing.

And best yet, your follow up email can include specific ways you are going to provide value to the person you are emailing.

3 Ways To Make Follow Up Emails Easy

It’s time to stop making any sales process harder on yourself. It’s already difficult to muster up the courage to ask someone to buy from you, it can feel nerve-wracking to remind someone that you want them to give you their hard-earned money.

In your spreadsheet include columns for the person’s name, their company, their email address, when you sent (or received) the first email, when you sent your first follow up email, when you sent your second follow up email, etc. This document is crucial if you’re working on one big project. I created a Google Spreadsheet for my SponsorMyBook#2: Use tools like FollowUp.cc or Boomerang to remind you to send follow up emails.

I probably use FollowUp.cc 2-3 times per day. It’s a simple (free) email tool that doesn’t require any software or installation. Simply put a time you want to send a follow up in the Bcc field of your email you’re sending and the service will send you a reminder email that you need to follow up. (You can set whatever time you want, example: 2hours@followup.cc, 37days@followup.cc, etc.)

#3: Use a virtual assistant.

For not much money, you can hire a virtual assistant to work hourly and help keep your follow up emails organized. One great virtual assistant company I’d recommend is Don’t Panic Management. They can help you plan, strategize, and get creative with your email pitches and subsequent follow up emails.

I can’t stress the importance and value of sending follow up emails enough.

People are busy and get loads of emails every single day. I also know that when people have reached out to me via email asking for things, I tend to wait and see if they’ll send a follow-up email. This shows me they actually care and really want whatever they emailed about.

Following up doesn’t have to be difficult and shows extra effort. Be diligent about your follow up emails and you’ll start getting responses!

(Big Fat Takeaway)

It's incredibly important to send follow up emails whenever you're trying to get someone to buy from you. Don't overcomplicate it and use a few simple strategies to stay on top of your follow-up game.

Jason Zook

Co-head-hancho of this Wandering Aimfully thing. I used to wear t-shirts for a living, now I just wear them because I'm not a nudist. You can usually find me baking vegan biscuits, watching Jean-Claude Van Damme movies, or reading Calvin & Hobbes comics. Also, I miss my GeoCities website that was dedicated to Dragon Ball Z.

Continue the conversation:

Now What?

Join “Wandering Weekly,” a newsletter to help you live, work and create with more intention.

Each Monday we’ll visit your inbox and share a lesson we’ve learned on our own entrepreneurial journeys. We keep it real and aren’t afraid to be vulnerable, honest, and 100% transparent when it comes to working for yourself.

I consent to receive information about services and special offers by email as outlined in your Privacy Policy.

Do you want to sell more products or services, but felt like you’ve exhausted all previous sales efforts? Maybe you have a brand new thing to sell, but you aren’t sure how much your audience will pay for it? Or, you simply want to make a few extra bucks and give your audience an exciting […]

I’d like to start this two-week video journal off with a huge disclaimer: These videos are meant to be a confessional of sorts. Very little editing or bells and whistles added. Why? Because it’s damn hard work selling a high-value product and that focus needed to be spent on all the things you’ll hear about […]