Meeting Diverse Needs

Our diverse client base reflects the characteristics of the more
than 2,500 communities and business centres in which we operate. We
want to be the better bank by being relevant to all of them.

In 2009 we worked hard to address the financial needs of our
diverse customer segments with tailored offers and marketing
communications.

Across our operations we are working to deliver services,
products and communications in a host of languages. Currently
customers can speak to us in French, Mandarin, Cantonese, Punjabi,
Portuguese, German, Russian, Greek and Spanish.

Wealth Management provided financial planning information for
customers and clients who are in same-sex relationships.

TD was named Best Investment Adviser/Firm and Best Bank by
Xtra.ca readers in Toronto. (Xtra.ca is a website for gay and lesbian
news.)

TD Waterhouse Discount Brokerage ran a Chinese advertising
campaign through the popular TV station Fairchild.
“Research has shown that regardless of their English
proficiency, Chinese clients prefer marketing materials in their
own language. We also felt it was important that we create ads that
are tailored to the community rather than translate existing
commercials,” says Alfred Chung, Senior Manager of Asian
Services, TD Waterhouse.

Our extensive employee diversity program is aimed at increasing
the diversity of our workforce so that we can better understand and
reflect the needs of our customers. Similarly our community
outreach program in support of diversity is extensive. In Canada,
we donated over $5 million to support more than 175
diversity-related community organizations.

With the help of our
Aboriginal employees and through community programs, we are
working hard to gain the trust of our Aboriginal customers in
Canada and to better understand their needs.

In 2009, we established a cross-business advisory group to
promote understanding and awareness of working with Aboriginal
customers and clients.

The TD Aboriginal Trust Services team serves the
needs of Canada’s Aboriginal communities, helping them
establish and manage trusts to protect settlement income and
resource revenues with a view to securing their prosperity and
preserving cultural values.

TD Bank Financial Group - Page not found

The document you requested cannot be found. It may have been moved or deleted, or you may have typed its location incorrectly. Click one of the links below to access our site.