A panicking woman believed to be the wife of Tiger Woods is heard pleading with a 911 dispatcher on newly released audio tapes that detail the moments after her mother collapsed on the bathroom floor of her Orlando mansion.

"Oh my God! My mom just collapsed," the woman believed to be Elin Nordegren pleads as a child cries in the background. "She collapsed in the bathroom. What do I do?"

Tiger Woods' Life and Times

The recently released audio recordings reveal the emotional moments leading up to the hospitalizing of Woods' mother-in-law, Barbro Holmberg, who was rushed to a Florida hospital from the couple's $2.6 million mansion with non-life threatening stomach pains early Tuesday morning and released 11 hours later.

"She said she collapsed and she fainted ... and she's been down for a while," the frenzied caller told the 911operator.

Seconds later, the woman said her mother appears to be breathing normally, was talking and didn't appear to be injured from her fall. "I think we're fine," she told the operator. "It's not urgent."

Holmberg, 57, a Swedish politician arrived in the U.S. a few days ago as rumors of infidelity swirled around the world's No. 1 golfer, and the number of alleged mistresses linked to the married pro-golfer known for his squeaky clean image swelled to 10 as women began revealing what they claimed were the lurid details of steamy sex romps with Woods.

None of the trysts has been independently confirmed by NBC.

The reputation of the athlete appears to have also taken a hit. Woods has not appeared in a prime-time TV ad for more than a week and has vanished from many cable channels, Bloomberg News reported.

Data from the Nielsen Company show that Woods was last seen featured on a 30-second Gillette ad on Nov. 29.

In a separate development, Pepsico said Tuesday it was dropping its Gatorade "Tiger Focus" drink, but that the decision had been made a few days before Woods' scandal unfolded, the New York Daily News reported. Should sponsors continue to bail a lot of money is at stake.

Forbes estimates that Woods earns $100 million a year for endorsements and tournaments, and has rakes in more than $750 million since turning pro in 1996. Among his sponsors are: Accenture, Nike, Tag Heuer International SA watches, Electronic Arts and Procter & Gamble Co.’s Gillette, according to Bloomberg.

The media circus erupted after Woods crashed his Cadillac Escalade into a hydrant and a tree on Nov. 27, and speculation swirled that the crash was the result of a fight between he and wife Elin, with whom he has two children.

Holmberg, a well-known politician in Sweden, arrived at the hospital via ambulance on a stretcher, the Post reported. It was the same hospital Woods was taken after his Nov. 27 car accident.

The latest alleged mistress to come forward is a 26-year-old Florida cocktail waitress who claims she had a long-term relationship with the golfing great and that Woods claimed his marriage to wife Elin Nordegren was a sham.

A witness told the Florida Highway Patrol that Woods had been prescribed the sleep drug Ambien and the pain killer Vicodin and was drinking on the day of the crash, according to the Orlando Sentinel citing a law enforcement document.

Woods, 33, issued a mea culpa last week for unspecified "transgressions" against his family and Sunday took to his website to thank fans for sticking by him as a bevy of blondes and brunettes with links to the athlete continued to come out of the wood work.