The personal website of Trevor Morris

Sweep the Sleaze

This entry was published on 22 June 2012.

Social media buttons are not a social media strategy, even though they’re often sold that way. Excellent content, serious networking and constant human engagement is the way to build your profile. Adding those sleazy buttons won’t achieve anything. Social media is not easy — there is no simple trick. Usually, what most people do is not the winning strategy but the safe strategy, and safe rarely wins.