November- Social Media Fundamentals

In the days before the internet, a dissatisfied customer would tell ten people about their experience. Now he or she has the ability to tell ten million.

Too many companies are ignoring social media, particularly when it comes to monitoring, learning from and responding to negative conversations about their brand on the likes of Twitter and Facebook.

A recent poll highlighted that when a company responded to a negative customer comment on a social media site, 33 per cent subsequently posted a positive review while 34 per cent deleted the original negative review.

Are you watching and learning about what people are saying online about your company?