The Instagram challenge kicked off earlier this month. Partners in the challenge include the state departments of Environmental Quality and Natural Resources.

Fans are invited to tag @PureMichigan and use the hashtags #PureMichigan and #BeachChallenge to enter. Winners are chosen daily; the winning daily photos will be featured on the Pure Michigan Instagram page and receive a personal sun care kit from the Pure Michigan Store.

Winning snapshots so far include a paddle trip at Stony Creek Metropark in Shelby Township, a peaceful view at Orchard Beach State Park near Manistee and a tired pup sleeping on the sand at Empire Beach on Lake Michigan.

Michigan’s beaches are some of the world-class natural resources Michigan has to offer, DNR director Keith Creagh said in a statement. “Those beaches are the birthplace of many lifelong memories for Michigan citizens and visitors. We look forward to seeing those memories captured in pictures.”

The grand prize winner, who will be chosen the week of July 1, will get a Pure Michigan beach day package. For more information, visit michigan.org/blog.