Thursday, January 26, 2012

small action, big impact...

a friend just sent me this story about a small action that made a big impact...

The idea started with Jim Black, a resident of Chagrin Falls, a close-knit village in Cleveland's eastern suburbs that is part artist colony and part bedroom community. Black posted the email to a group of his friends. "Let's show our support for one of our local businesses," he wrote. "I challenge everyone to spend AT LEAST $20 at the hardware on the 21st."

It was just a way to thank Chagrin Hardware's owners for a beloved shop that has been a fixture in the village since 1857.

"These are good people who needed our support," Black said. "It's just that simple."

Black's note was forwarded and forwarded and forwarded again. Calls started coming in from folks out of state who wanted to make a purchase over the phone.

kind of makes your heart melt right? i like this idea, a lot, i would challenge everyone who lives in a small town to maybe try and do the same sometime...pay it forward!