We’re only just beginning to understand how mass data surveillance systems and data privacy impacts us. Will GDPR-like regulation come to the U.S. in 2019? It will require time to craft legislation, achieve some level of adoption, and put it up for a vote—but what’s next?

Recently, Digiday published an article about the “winners and losers” of the new EU ePrivacy law. As suspected, behavioral targeting is a clear loser due to its reliance on cookie-based targeting. The only winners mentioned seemed to be those outside of the realm of digital advertising.

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