Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cult...

The brands you follow on Instagram may be paying close attention to you -- very close attention, in fact. Union Metrics, the social analytics company behind the Twitter analytics service TweetReach, added an Instagram analytics tool on Wednesday. A m...

The video started off like any other high concept fashion video would: a beautiful woman in a scenic restaurant, a whispered narration reciting a poetic script, bacon raining down from the sky -- wait a minute, bacon rain? Oscar Mayer announced this ...

Derek Muller longs for the days when his Facebook page had only a few thousand likes. "The other day I was just Googling, 'How do I delete these likes?'" he said to Mashable in an interview. "There's no tool to do that." Muller is the man behind Veri...

We receive dozens of emails from startups every week looking for coverage in Tech in Asia, and while some might be interesting, they don’t necessarily send anything newsworthy. Every media outlet worth its salt will be looking for a news peg –- an ev...

The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance...

Creating a killer social media campaign isn't about the support of a great brand or having the right assets. It's about striking the delicate balance of perfect timing, relevant messaging and the right audience. While everyone and his mother -- and g...

Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their marketing arsenal. Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more are all top players in the Instagram big brand space. TrackMa...

Posting pictures on Facebook and interacting with fans may sound like fun, but that's not always the case. When you're running a business, it can be just one more job to do. It's also a task with an uncertain return on the investment of your time and...

In the vein of Condescending Corporate Brand Page, someone has created a fake Burlington Coat Factory Twitter account that provides trenchant satire about social media marketing. The @BurlCoatFactory account, which had around 5,000 followers at this ...

Talk to most small businesses about social media, and they want to know how to get more fans and followers. But what if you already have a large following? How do you turn those fans into customers? That's the challenge Meg Faure, founder of The Baby...

Real-time marketing is all the rage these days, and Monday's much-anticipated announcement of the birth of Prince William's and Kate Middleton's first child gave marketers plenty of leadway to craft "real-time" responses on Facebook, Twitter and Inst...

In May, Mashable taught you how to make Social Media Day official in your city, and we're continuing to see more cities join in on the global movement. Just across the San Francisco Bay and the madness of Silicon Valley, it was Social Media Day in Oa...

The devil's in the details when it comes to developing a consistent social media strategy for your business. Little mistakes and simple omissions can handicap your efforts -- and leave you looking like a online novice. We wanted to find out exactly w...

How deeply do you believe in social media as a marketing channel? Would you be discouraged if you gave it your all for a full month and didn't get a single lead? Or would you surmise that social media marketing is long build, a marathon rather than a...

Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds. More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media, the research from public rel...

Twitter just took another step towards helping brands generate revenues from the social network. The company announced a new feature on Wednesday called the Lead Generation card, which gives businesses a way to register users and their emails for pro...

Only 2 million people in this country own horses, so just by selling a horse-specific product you've screened out more than 99% of the population. Does it make sense then to go on a mass market medium like Facebook? Pamela Carr thinks so. Carr, who w...

Social media has disrupted quite a few fields, becoming an integral part of many of them, such as journalism or marketing. And professionals in these fields have had to adapt, or, perhaps, perish. But everybody has a different way of using social med...

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