With a three-year deal signed by an unlaunched Chinese sports platform, LD Sports, Southampton have made their biggest sponsorship deal since the club was established.

The deal is representative of Southampton’s growing presence and reputation in China.

The Saints have announced a three-year agreement with Chinese company, LD Sports, as its new front-of-shirt partner. The deal is the biggest sponsorship deal in the club’s history.

LD Sports is a new sports content, marketing and entertainment platform, which is launching this summer for the Chinese market, and, as main club sponsor, its logo will now be on the first-team’s kits through to the end of the 2021/22 campaign.