Journal of marketing management(
)
in
English
and held by
919 WorldCat member
libraries
worldwide
The Journal of Marketing Management - is concerned with all aspects of the management of the marketing mix and is intended
to provide a forum for the exchange of the latest ideas and best practice in the field of marketing as a whole

Relationship marketing : bringing quality, customer service, and marketing together by Martin Christopher(
Book
)16
editions published
between
1991
and
2002
in
English
and held by
566 WorldCat member
libraries
worldwide
The authors of this text continue to develop their widely known and admired philosophy of relationship marketing. It covers
all the stakeholder markets, employees, suppliers, influencers, customers and consumers, in which this relationship is critical

Strategic marketing management : planning, implementation, and control by R. M. S Wilson(
Book
)15
editions published
between
1991
and
2002
in
English
and held by
454 WorldCat member
libraries
worldwide
Covering a number of new topics, this new edition focuses on relationship marketing, internal marketing, market research,
and marketing logisitcs. In addition, greater emphasis has been placed on marketing implementation throughout

The marketing book by Michael J Baker(
Book
)15
editions published
between
1990
and
2002
in
English
and held by
378 WorldCat member
libraries
worldwide
Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing
thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and
practice

Relationship marketing for competitive advantage : winning and keeping customers(
Book
)11
editions published
between
1995
and
1998
in
English
and held by
258 WorldCat member
libraries
worldwide
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search
for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents
a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these
articles with linking summaries and commentaries which together highlight the breadth of this important topic. Issues such
as customer retention, employee satisfaction, supplier relations, and management of service quality are brought together to
provide an integrated approach to the development of a relationship marketing strategy

Relationship marketing : strategy and implementation by Chartered Institute of Marketing(
Book
)8
editions published
in
1999
in
English and Undetermined
and held by
233 WorldCat member
libraries
worldwide
Arranged in six sections, this book offers marketing practitioners and students critical examples of best practice from a
variety of companies

Strategic marketing : planning and control by Graeme Drummond(
Book
)12
editions published
between
1999
and
2007
in
English
and held by
230 WorldCat member
libraries
worldwide
This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide
to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions

Cybermarketing : how to use the Internet to market your goods and services by Pauline Bickerton(
Book
)13
editions published
between
2000
and
2001
in
English
and held by
216 WorldCat member
libraries
worldwide
This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one
marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value by Roger Haywood(
Book
)4
editions published
in
2005
in
English
and held by
212 WorldCat member
libraries
worldwide
"Corporate Reputation, the Brand and the Bottom Line uses many global case studies and the viewpoints of top executives to
provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are
examples of companies where outstanding public relations policies have been implemented." "The underlying message throughout
is that reputation management can enhance both the short- and long-term performance of a company. This book will be of great
value not only to senior managers and directors but also to ambitious students of marketing and public relations."--Jacket

Internal marketing : tools and concepts for customer-focused management by Pervaiz K Ahmed(
Book
)17
editions published
between
2002
and
2004
in
English and Undetermined
and held by
210 WorldCat member
libraries
worldwide
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the
most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this
foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate
such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to
understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples
and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles
that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment
of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine
this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally
Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities

The Practice of advertising by Chartered institute of marketing (GB)(
Book
)9
editions published
between
1900
and
2001
in
English
and held by
207 WorldCat member
libraries
worldwide
The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who
are all top professionals in their own fields. The Practice of Advertising starts by answering the question 'how' rather than
'why' in relation to advertising. It then introduces the background and growth of each of its major components, stating their
present position and forecasting new developments

From brand vision to brand evaluation : strategically building and sustaining brands by Leslie De Chernatony(
Book
)7
editions published
between
2001
and
2010
in
English and Undetermined
and held by
194 WorldCat member
libraries
worldwide
"The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement
that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the
author. The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the
world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is
based on wide consultancy and research with companies and provides a unique framework for brand management." "It provides
a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the
flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative
template for understanding the steps to maintaining, building and maximizing brand value."--BOOK JACKET

Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line by Merlin Stone(
Book
)3
editions published
in
2005
in
English
and held by
156 WorldCat member
libraries
worldwide
"How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers
these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners,
and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This book encourages managers
to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their
marketing techniques."--Jacket

Market-led strategic change : a guide to transforming the process of going to market by Nigel Piercy(
Book
)6
editions published
between
2001
and
2002
in
English and Undetermined
and held by
148 WorldCat member
libraries
worldwide
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with
lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen!In his
witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers
alike, to take into account the most recent developments in the field. With a central focus on customer value and creative
strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, an

Successful marketing communications : a practical guide to planning and implementation by Cathy Ace(
Book
)6
editions published
in
2001
in
English and Undetermined
and held by
143 WorldCat member
libraries
worldwide
Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject
of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced
level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written
in plain English and with great web references throughout, the text offers truly practical insights into how to successfully
find, brief and manage marketing communications service providers. The book is backed up by a compa

Direct marketing in practice by Brian Thomas(
Book
)5
editions published
in
2002
in
English
and held by
135 WorldCat member
libraries
worldwide
With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe.
With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques

Understanding customers by Chris Rice(
Book
)6
editions published
in
1997
in
English and Undetermined
and held by
133 WorldCat member
libraries
worldwide
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate
CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society
and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions *
the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination
questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner
on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended
by Ted Johns, CIM Senior Examiner for the Understanding Customers paper Updated in line with the latest developments in the
investigation of consumer behaviour and with the new CIM syllabus

Up close and personal? : customer relationship marketing @ work by Paul R Gamble(
Book
)3
editions published
in
2006
in
English and Undetermined
and held by
91 WorldCat member
libraries
worldwide
Provides practical insights into effective customer relationship marketing. This book explores a variety of issues, including:
strategies, policies and plans; measuring the impact; segmentation; the implementation programme; customer loyalty and continuity;
transparent marketing, customer value and process management; and more