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Cole Evans, CEO of Good People Creative, brings together panel of local marketing experts to discuss how best to market to the generations

In order to be effective today, you really have to target your core customer, and speak to them in the way they want to be spoken to

Nashville, TN (PRWEB)May 10, 2015

Good People Creative is proud to host Brand > Forward, A Progressive Marketing Conversation at Bridgestone Arena on June 17th, 2015. The event brings prominent speakers to a panel discussion about how best to reach the different generations. Speakers include Michael Burcham, entrepreneur and investor, Tena Mayberry, CEO of Century II, Lisa White, Director of Store Marketing at Tractor Supply Co, and Cole Evans, CEO of Good People Creative.

“In order to be effective today, you really have to target your core customer, and speak to them in the way they want to be spoken to”, says Cole Evans, CEO of Good People Creative. “We have a panel of marketing professionals that use traditional as well as non-traditional media to reach their audiences to move their brands forward every day and are excited about sharing their knowledge and experience.”

Lisa White, Director of Store Marketing at Tractor Supply Company, a leading retailer offering products for home improvement, agriculture, lawn and garden maintenance, and livestock, equine and pet care. Tractor Supply is celebrating it’s 75th year and has done a great job positioning themselves as one of the nation’s fastest growing retail organizations.

Tena Mayberry leads Century II, providing outsources Human Resources to more than 4,000 employees in over 45 states. Her team helps a wide variety of companies in various industries manage benefits administration, payroll, risk management, training and more. “It is critical that you understand what motivates your employees to be loyal and help you grow your business”, says Tena. “Different age groups are motivated by entirely different things and we have to communicate with them differently.”

Michael Burcham is a local entrepreneur and investory who was instrumental in securing funding for Nashville’s Entrepreneur Center, and served as President and CEO for 4 years. The mission of The Entrepreneur Center is to connect entrepreneurs with critical resources to accelerate business creation and growth. Communicating effectively to the diverse groups of entrepreneurs and investors was key to Michael’s success.

Join us for an informative panel discussion at Bridgestone Arena on June 17, 2015. The event starts with breakfast at 8:00 a.m., followed by the panel discussion and concludes with a question and answer session at 10 a.m. Register at brand-forward.com.