Books

About Rohit Bhargava

Rohit is a marketing expert focused on helping companies bring more humanity back to their businesses. He helped found the world's largest team of social media strategists at Ogilvy and currently teaches global marketing at Georgetown University. His second book, Likeonomics, is a global marketing best seller and is currently in negotiations for translations worldwide.

“Rohit has hit the nail squarely on the head in terms of showing how we can better work with others to improve our chances of success in all that we do. He demonstrates through real-world examples why being liked is so critically important. "Likeability" in the public affairs community, whether military or civilian, is critical to one's success. If you can't work and play well with others, no matter what your credentials, the results you hope to achieve will often be beyond your grasp.
The views expressed are my own and do not reflect the official policy or position of the United States Army, Department of Defense, or the U.S. Government.”
–Colonel Kevin V. Arata, US Army

“Rohit Bhargava has it right with Likeonomics! There are more currencies than just money and time. Building real trust involves creating a personal connection with your employees and your customers, and this book will show you how. Pay attention to Likeonomics and profit from being more believable than your competition.”
–Chris Brogan, President Human Business Works & NY Times Bestselling Author of Trust Agents

“Likeonomics finally puts into words so many of the things I have done to build my company from the ground up. The book itself is a case study in what Rohit preaches; he is believable, honest, relevant, and of course, likeable! His focus on storytelling instead of just theorizing makes Likeonomics one of the most readable business books out there.”
–Scott Jordan, CEO and Founder of ScotteVest

“Likeonomics shows us that you have to be liked to be trusted. And trust me, you are going to like – really like -this book.”
–Ed Keller, Author of The Face to Face Book and the Influentials & CEO of the Keller Fay Group

“Having sat through hundreds of pitch meetings, I can tell you one thing for sure ... unlikeable entrepreneurs never get funded. In business and in life, the people who enchant us are the ones who get our attention. If you want to be among the rare few who manage to do it, read this book!”
–Guy Kawasaki, Author of Enchantment

“It's true. Likeability matters. Rohit Bhargava brilliantly and succinctly explains why likeability and authenticity are central to creating a trustworthy brand. In a cynical world where people are looking for things and individuals they can believe in, “Likeonomics” is a roadmap for growing your business.”
–Karen Kerrigan, President, Small Business & Entrepreneurship Council

“To succeed in business you need to be more than nice, you need to be likeable -and those are two different things. Likeonomics offers a simple premise which I love that your ability to build strong relationships is the real path to prosperity and happiness.”
–Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and author of The Power of Nice

“Finally, likability is no longer a black box! Bhargava has unearthed prime forces that will help you make an impact in what matters most to you.”
–Scott Belsky CEO of Behance, Author of Making Ideas Happen

“Being truly liked as a brand is not about the size of a number. It's about being human trustworthy and believable. Rohit will draw you in with his engaging storytelling style and his principles of Likeonomics will inspire you to rethink how you look at marketing.”
–David Alston CMO, Salesforce Radian6

“Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable, and as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended.”
–Michael Port, NY Times Bestselling Author of The Think Big Manifesto

“This is a bold, fresh and most important-a likeable book. Rohit reveals why networking must die and the gap that should keep you up at night is your 'likeability gap.'”
–Christopher Graves, Global CEO, Ogilvy Public Relations

“A fascinating look at the unexpected science and power of likeability to sway our beliefs and decision making. I loved the idea behind this book!”
–Ori Brafman, coauthor of Sway and Click

“At multiple points throughout life, your ability to build a meaningful relationship will make all the difference. From the quiet student in your chemistry class, to the cheerleader you admire from the sidelines, to the co-worker on your project, to the ideal prospect you are meeting for lunch, to the boss who will decide whether or not you get a raise regardless of your situation, you need to be likeable. Rohit's masterful book Likeonomics will show you how TRUST (truth, relevance, unselfishness, simplicity, and timing) is the secret to getting the connections you desperately seek.”
–Joey Coleman, Chief Experience Composer at Design Symphony and author of Your Personal IPO: Taking Yourself Public to the World

“Being more successful in business and in life often require the same things. If you want to do both, read this book!”
–Deepak Chopra, Author of The Seven Spiritual Laws Of Success

“Rohit Bhargava gets to heart of what underlies and sustains relationships -likeability. If you want to be successful in business, don't leave Trust to chance -keep "Likeonomics" and it's online workbook close at your side and you'll be on the path to success.”
–Charlene Li, Author of "Groundswell" & "Open Leadership", Founder of Altimeter Group

“Likeonomics is a wake-up call to companies and customers that the critical new business currency is brand likeability. Using insightful stories and case studies, Bhargava explains how your brand uses truth to earn trust, leverages relevance to inspire loyalty, and fosters meaningful relationships to create the most powerful competitive advantage today – likeability.”
–Simon Mainwaring, author of New York Times bestseller, We First

“If there is one professional fact of life, it is that having strong technical skills will only get you so far in your career. In order to boost your personal brand and make a name for yourself, you need to be likeable. If you want to build a winning career or business, then you need to read Likeonomics. In it, Rohit shares the truth about how likeability, unselfishness and trust are the real keys to success!”
–Dan Schawbel, Personal Branding Guru and Managing Partner of Millennial Branding

“In this highly entertaining book, Rohit Bhargava proves just how important being likeable is to making a compelling argument. For anyone who needs to be persuasive, deliver a great presentation or just inspire anyone else-Likeonomics will help you do it.”
–Nancy Duarte, CEO of Duarte and author of Slide:ology & Resonate

“At the first skim of the Table of Contents, I was intrigued ... but after reading Likeonomics, I was hooked! This book offers the rare combination of a highly practical primer filled with real world ideas for how to succeed in building your business, along with step by step guide to building trusted relationships in any situation.”
–Ann Handley, Chief Content Officer MarketingProfs & Author of Content Rules

“The simple but powerful stories in this book prove that values like truth, relevance, and timing matter far more than the hard sell and the seductive lure of data. We need these precepts to bring humanity back to a business world that has forgotten it.”
–Josh Bernoff, co-author of Groundswell: Winning in a World Transformed by Social Technologies and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

“Rohit Bhargava's wise and wonderful book proves that your mother was right, after all: People respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace—and find success doing it."”
–Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND

“Likeonomics explains the importance of great relationships and building long-lasting, enduring brands.”
–Tony Hsieh, NY Times bestselling author of “Delivering Happiness” and CEO of Zappos.com

“Finally a book that gets to the heart of why likeability is so important for both relationships and branding. Rohit Bhargava's book Likeonomics is a great read with well defined principles, interesting case histories and insights that uncover what really drives customer and relationship loyalty.”
–Porter Gale, Former VP of Marketing Virgin America and author of Your Network Is Your Net Worth

“For too many of us, there is a gap between what we do and what we dream of doing. It doesn't have to be this way. For anyone who wants to close this gap of intent and really achieve your dreams, Likeonomics can help you get there!”
–Mallika Chopra, Founder of Intent.com

“Want to build a business that customers can't wait to refer to others or that employees love to work for? This is the book for you.”
–John Jantsch, Small business marketing expert and author of Duct Tape Marketing and The Referral Engine

“If you want to be successful, you need to read Likeonomics! Rich in relevant, entertaining stories and takeaways you can easily and immediately use, Rohit proves why being more likeable is the driving force behind building sustained relationships and exponential success.”
–Peter Guber, CEO, Mandalay Entertainment and Author of the #1 NY Times bestseller, Tell To Win

“In Likeonomics Rohit reinforces the popular notion that culture eats strategy and makes the case that likability is an indispensible part of success. Rohit encourages us to create person-to-person connections that are authentic, relevant, and accessible. Gone are the days where Alpha-dogs rule… In the era of Likeonomics, personal connection is king.”
–Jonathan Becher, Chief Marketing Officer, SAP

“Likeability is the new currency for success. Grounded in both research and experience, Rohit shares practical insights that will stand the test of of time. Likeonomics is a must read that will forever change the way business is conducted.”
–Gautam Gulati, MD,MBA,MPH, Chief Medical Officer & SVP Product Management, Physicians Interactive & Adjunct Professor of Medical Innovation and Entrepreneurship, Johns Hopkins Carey Business School

“Every once in awhile a book comes along and changes everything. Likeonomics is that book. Rohit Bhargava is a modern day Dale Carnegie, in that he has pinned a new personal development classic. I will now replace my annual read How to Win Friends and Influence People with Likeonomics.”
–JB Glossinger Founder MorningCoach.com (#1 Rated Self-Help Podcast on iTunes)

“Likeonomics offers a clear path to boosting your believability, which is the secret to sales and marketing success. The premise of the book is scientifically sound: People reciprocate, especially when we elicit their emotions. Great stories, clear tips and a strong point-of-view make this a rich read.”
–Tim Sanders, author of The Likeability Factor and former Chief Solutions Officer at Yahoo!

An early digital marketing pioneer, Rohit co-founded the world’s largest team of social media strategists at Ogilvy and spent more than a decade leading digital strategy for clients of two of the largest brand agencies in the world (Ogilvy and Leo Burnett). His previous client list includes Intel, American Express, Novartis, Pfizer, IBM, Unilever, Pepsi, Heineken, and dozens of others prior to starting his own “concierge marketing” practice to offer Digital CMO consulting for brands. His popular “Influential Marketing” blog has been read by more than 2 million professionals and was named one of top 25 marketing blogs in the world by AdAge magazine. On stage, Rohit has delivered “non-boring” keynotes in 27 countries and his highly visual presentations have been viewed and downloaded on Slideshare over 1 million times.

About Rohit’s First Book: Personality Not Included

Personality Not Included was released in June of 2008 and published by McGraw-Hill. The book talked about the importance for brands to have a personality and communicate more authentically with their customers. It reached #1 in the Global Marketing category on Amazon, has been published in 7 languages around the world and is used as a textbook in dozens of University courses and corporate training programs.

This is a visual introduction to the book produced soon after it came out: