Consumers are blasting a popular beauty product for allegedly falsely marketing its aesthetic benefits, including the ability to reduce cellulite, saying the product fails to deliver the results guaranteed in its marketing and instead causes extreme physical injury.

The FascialBlaster, designed and manufactured by Ashley Black and sells for $89, is a rod with handles on each end and rounded spikes in the middle. It is marketed as “safe” treatment tool that will allow consumers to “Take control of your body and health trajectory today!” Specifically, the product claims to be the only tool on the market that opens the fascia at the deep layers and breaks up fascial adhesions anywhere on the body.

According to the products claims, consumers who regularly use the FascialBlaster can expect to experience not only reduced pain but “improved flexibility, joint function, circulation, muscle definition and performance, nerve activity, posture, and enhanced beauty including the virtual elimination of CELLULITE.”

But plaintiff Sharon Dalton says these purported benefits are bogus, prompting her to file the FascialBlaster class action lawsuit. Dalton purchased two FascialBlasters in 2016 via Ashley Black’s website, relying on the representations made about the benefits of the anti-aging product. However, after using the FascialBlaster as directed, she never received the claimed benefits, but instead was left with bruising and pain as a result of using the FascialBlaster.

Other named plaintiffs have joined Dalton in the deceptive marketing FascialBlaster class action lawsuit, detailing similar harmful and dangerous experiences with the product. Each named plaintiff says they were deceived by the marketing tactics employed by Ashley Black, including the company’s website on which the front page clearly states the use of the FascialBlaster “lessens the look of cellulite”, “Improves blood flow”, “Helps reduce pain”, and “accelerates muscle recovery”. These claims are reportedly repeated throughout the Ashley Black website.

However, according to the FascialBlaster class action lawsuit, there is no competent and reliable scientific evidence to support any of these so-called benefits. Instead, the plaintiffs agree that the FascialBlaster’s only effect is that it caused them pain and serious bodily harm. Some consumers claim their physical injuries extend to extreme hormonal instability, stroke, and cardiovascular problems.

In fact, to use the FascialBlaster, users are instructed to “forcefully rub the spikes into their bodies after “Getting Hot!!!” and slathering themselves with oil. Users are always advised not to concern themselves with the pain they are experiencing, noting that “FascialBlasting can be a little painful at first…”

Still despite these warnings, Dalton and the other named plaintiffs say they got more pain and bruising then they bargained for. The 71-page complaint includes graphic pictures detailing the excessive bruising allegedly caused by the use of the FascialBlaster.

Dalton and the other named plaintiffs are seeking to represent a certified nationwide Class of consumers who purchased the FascialBlaster during the applicable class period. The FascialBlaster class action lawsuit is requesting monetary damages, including treble and punitive damages along with an injunction preventing Ashley Black from continuing to sell the FascialBlaster.