A new company owned by BILL FROMM, DAN FROMM and JOE
SCIARA last month formed B&E SPORTS MARKETING. The new
company, "looking for ways to marry corporate sponsors to
sports-marketing opportunities," is already working with
Sprint on a prepaid Foncard program, and Petty Enterprises
is using B&E for sponsorship management and marketing
consulting. Sciara, who worked at Western Auto, will be the
VP/GM of the new venture. Fromm is an ESPN Producer on
NASCAR Winston Cup events and will continue to work at ESPN
for the next year. Although the "sports marketing group
will branch into other areas, its primary focus will be on
motor sports, primarily NASCAR" (K.C. STAR, 3/3).

BRANDWEEK's Terry Lefton reports that SI's Dir of
International Publishing & Olympics MERRILL SQUIRES is
leaving to become a partner in Dallas-based The Marketing
Arm (BRANDWEEK, 3/2)....The LPGA named ERIC ALBRECHT as Dir
of Operations for the Teaching & Club Professional Division.
Albrecht was with the National Kidney Foundation (LPGA).
...DC-based architecture and engineering firm STAR Alliance
has named LAURIN MCCRACKEN as its first CEO. McCracken
comes from HNTB where he directed the firm's national and
int'l marketing services program (STAR Alliance).
PROMOTIONS AND APPOINTMENTS IN TORONTO: The Blue Jays
made the following personnel moves: Promoted VP/GM GORD ASH
and VP/Business BOB NICHOLSON to Exec VPs, promoted HOWARD
STARKMAN to VP/Media Relations; GEORGE HOLM to VP/Sales &
Operations and SUSAN QUIGLEY to VP/Finance & Administration.
The team also named RICK AMUS as Dir of Corporate
Publishing, PETER COSENTINO as Dir of Communications and
GARY ANDERSON as Dir of Merchandising (SportsTicker, 3/3).

On Sunday morning outside of S.F., LATRELL SPREWELL
"lost control of his car and caused another to flip. There
were no major injuries, no tickets issued. The accident is
under investigation" ("SportsCenter," ESPN, 3/2)....The
world premiere of "My Giant," starring BILLY CRYSTAL and
Wizards C GHEORGHE MURESAN, took place Friday in DC ("ET,"
3/2)....DON KING says that MIKE TYSON has been paid "every
penny" due to him under contracts King has negotiated, and
that he would welcome "a full and independent audit of every
transaction" (Mult., 3/3)....GRANT HILL will tape scenes
this weekend for an upcoming episode of "Home Improvement"
(DETROIT FREE PRESS, 3/3)....VENUS WILLIAMS will be a guest
tonight on the "Tonight Show" with Jay Leno. MARTINA HINGIS
is Leno's guest Wednesday (ST. PETE TIMES, 3/3)....TARA
LIPINSKI and her parents will appear live on CBS's "Public
Eye with BRYANT GUMBEL," tonight at 9:00pm ET (Mult., 3/13).