What makes a good logo?

Logo design is an important area of graphic design, and one of the most difficult to perfect. IBSS follows a methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped and evaluated.

Choosing an organisation's logo's color is an important decision because of its long term implications and its role in creating differentiation among competitors' logos

A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

There are five principles that you should follow to ensure that this is so…

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the business and coincides with the development of a company motto or slogan and other visual representations. Having an effective logo can benefit your company.

The Advantages of Unique Logo Design

As a designer, they are part of your creative arsenal, as a business owner, you either have a logo that is the face of your brand, or you need one, and as a consumer, logos allow you to recognize brands, even help you decide which brands to trust, which products to purchase.

Purpose of a logo

A logo’s job is to define the brand in a way that satisfies everyone: the designer, the company, and the customer. A logo can sink a designer or raise them up; a logo can make or break a business and can draw – or turn away – a shopper.

Their influence can be subtle, immediate, or bold, but they are everywhere: stitched to our clothes, flashing on our televisions, dotting the road as we drive through town.

Understanding their influence, and how to approach, view, and react to it will help you avoid pitfalls of the logo process.