Instagram shoppable posts are introduced

Instagram launches shoppable posts as it looks to play a bigger role in e-commerce. The social platform’s new feature will allow brands to tag products in content claiming to create a “seamless experience” from post to purchase. Amy Cole, Instagram’s head of business development tells Marketing Week: “Shopping will give a seamless experience for users who want more information on products. They can go through Instagram without having to switch between apps and with a couple of taps buy the product.”