Brightpoint Health

Rebrand, Responsive Website Design, and UX

Created a friendly, positive, and accessible brand for a nonprofit healthcare company serving low income New Yorkers. Bright pops of color, New York City neighborhood illustrations, handwriting type, and portraits of real people reflect the brand experience — a place where everyone is treated with care and respect.

The desktop site inspires potential patients with testimonials of success featuring high impact videos and introduces them to Brightpoint's team of experts, fostering trust. Easy access to information is paramount, including descriptions of each service area and their respective locations, FAQs, language translation and search functionality. The mobile site focuses on the tasks of on-the-go users, offering information on locations, appointments, and events.

Created at Sequel in 2015

Brand System: Designed in collaboration with Bailey Andrews and Creative Director, Dana Gonsalves

Nirvana

Resort Brand

Palm Springs' unique beauty creates the ideal spa resort experience — 350 days of sun, poolside cocktails, lush landscaping, and a backdrop of mountains surrounding the desert. I was inspired by its mid-century modern architecture, 1960s glamour era, and the bohemian spirit of California. Personable and sweet typography is paired with a color palette of sun, desert, and backyard pools.

Created in 2014

Tory Burch

Mobile Design Concept and UX

Fashion and lifestyle brand Tory Burch needed a mobile optimized experience. Clear search and filtering functionalities, a store locator, and simplified navigation encourage research and discovery. Dynamic video, social media integration, trending, and influential blogger content capitalize on users' constant connectivity, driving engagement. Products are displayed prominently with multiple images and zoom functionality. The user can also save favorites and complete a purchase on another device.

Created in 2015

Sabroso

Restaurant Brand

Inspired by paladares—Havana's intimate, in-home restaurants, I created a Cuban concept titled, Sabroso ("tasty"). A charmingly imperfect logo, iconic patterns and color palette of sea, sky and warmth, reflect Cuba's faded glamour. The menu is traditional and hearty home cooking that immerses you in Mamita's kitchen.

Cynk

Fuerza Bruta

Poster Series

The 360 degree, dreamlike experience of Fuerza Bruta—an Off Broadway show that originated in Buenos Aires—is a full sensory experience of dynamic movement, bright lights and pulsating music. The erratic and experimental format of the show is reflected by a series of posters with hand drawn type and abstract imagery.

Demonstrated the owner's dual talents as designer and craftsmen; dramatic, abstract imagery coupled with Mondrian grid layouts allude to his exploitation of rich textured materials and the intricacy of his work.

Created at Sequel in 2011

Brand System: Designed in collaboration with David Phan

Creative Direction: John Nishimoto and Steve Mignogna

Campbell Soup

Photography Concept and Art Direction

The debut of a new CEO generated a creative opportunity. Spirited and saturated, my concept featured food products (out of package) with only consumer hands—a celebrated Campbell first.

Amalfi Coast

Magazine Feature

Experiencing a meal in Italy is unique and memorable. The ingredients are vibrant, the taste is fresh, and the meal is enjoyed at a leisurely pace. My time on The Amalfi Coast inspired this feature article concept.

Created in 2014

Bank of America

Photography Concept and Art Direction

Authentically captured the bank's customers in "everyday" moments. My concept of an "Instagram" look and feel was a hit with the Global Marketing Officer and agency rebranding team.

Envestnet PMC

Showcased Envestnet's PMC brand with a clean layout promoting their offerings and featured their extensive collection of articles with an immersive Insights feed.

Created at Sequel in 2014

Women & Heart Disease

Public Awareness Campaign

Created a campaign focused on awareness and prevention of heart disease for women. Shocking and inspiring messaging empowers them with knowledge about their number one killer, a disease in which the majority of risk factors are in their control.