Call Us: 608.246.2800

Why Us?

About FORMALS

The shop you love has brought you FORMALS by Beautiful Brides. It is THE SPOT to have a fun and fabulous time picking out your dress. We are next to our bridal salon at 4522 East Washington Avenue. Almost 1000 dresses IN STOCK sizes 0 to 30W.

FORMALS by Beautiful Brides is Dane Counties LARGEST prom store! You will not find a bigger selection of dresses anywhere in our area. As soon as you enter our new showroom, you will realize that you’ve picked the right place to buy your dream dress! In fact the most common reaction we hear when customers walk in is “WOW! I’VE NEVER SEEN SO MANY DRESSES”! Our team of buyers shop many different special occasion markets around the United States to find the hottest styles for any taste.