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About !iT Jeans
Launched in 2003, !iT set out to create the perfect fits for different body shapes, which led to the development of 5 fits for 5 different body types. This was an innovative concept and as a result, !iT was dubbed the pioneer of the Curvy Fit within the denim marketplace. Today, !iT’s evolution…
Read the story & more in Amazon's !iT Jeans Store.