We enjoy learning from nature, because it is our best role model!

In order to make our products taste as intense and natural as possible, we are the first in the market to manufacture our fruit gums and liquorices completely without artificial colourants. Instead, we use fruit juices, fruit pulp and colouring extracts from fruits and plants. When we first started this approach back in 1998, it represented a real revolution!

However, we wanted to become even more natural, which is why we kept searching until we found a natural aroma for every fruit gum – and by doing so, we have come a little bit closer to our role model.