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A fifth of us said we'd be willing to stop having baths altogether and a quarter (24 per cent) would stop taking long haul flights to cut down on our carbon footprint.

More than half of consumers in our study consider the energy efficiency of white goods before they buy

Carolyn Anderson, Head of Marketing at LG

Many of us are now using the washing machine more rarely, with 73 per cent waiting until we have a full load. Just five per cent use their machine every day.

The poll of 2,000 adults also delved into our feelings of guilt when we do things that harm the environment.

One of the most remorseful feelings we get is when we hop in the car for a short journey (24 per cent), followed by failing to recycle tins and glass jars (23 per cent). One in five (18 per cent) even confessed they feel guilty for putting the heating on instead of wearing a jumper.

GETTY

22 per cent of women feel guilty about using the heating

Women are typically more remorseful, with 22 per cent of women expressing guilt over heating use compared to only 12 per cent of men.

Carolyn Anderson, the Head of Marketing at LG, said: "From the study we can see that cost and reliability are no longer the only key factors when it comes to purchasing home appliances.

"More than half of consumers in our study consider the energy efficiency of white goods before they buy."

GETTY

Driving short distance weighs on the consciousness of people

The top ten things we feel remorseful about over our impact on the environment are:

1. Driving short distances (24 per cent)

2. Throwing out a dirty tin or jar instead of recycling (23 per cent)

3. Turning the heating on when you could put on a jumper instead (18 per cent)

4. Having a bath instead of a shower (16 per cent)

5. Eating foods which are not from sustainable sources (15 per cent)

Environmental Photographer of the Year

Thu, June 2, 2016

The 2016 Atkins CIWEM Environmental Photographer of the Year finalists have been revealed