Archive for
February, 2010

How long is it taking you to get your internet marketing business off the ground?

3 months?

3 years?

More?

Odd, then, that so many "systems" promise us riches after just a few weeks of following "easy step-by-step instructions".

My introduction to IM was a LONG time ago – longer than I care to admit, because it took me YEARS before I settled down to set up a proper business.

But it wasn't for lack of first-class advice from a proven master: I went to conference in the UK, presented by the legendary Corey Rudl. Many of you won't have heard of him because, sadly, he died in a racing car accident in 2005. Google his name, and find out more.

However, great though he was as a marketer, and first-rate though his internet marketing guidance was – he didn't set me on the road to riches in the way I expected.

Corey was no different from other IM guru's then or now in that he (and they – well, some of them anyway) did his best to provide excellent internet marketing advice and guidance.

The problem for so many people trying to make a go of internet marketing, is that the IM gurus are working very hard to solve the WRONG PROBLEM!

The problems they try to help us with are:

Finding a profitable niche

Getting more traffic to our site

Improving conversions

Figuring out how to use cPanel

Using the right plugins for our blog

… and thousands of other details

But think about it: if it is taking us YEARS to get our business off the ground, is that because we can't use FTP or because we don't know how to convert traffic?

Obviously – NO!

So what IS the problem?

Firstly – you need to look at it from a much higher level than the sorts of issues which most IM gurus talk about. It's a matter of PERSPECTIVE.

Secondly – as with all such problems, there is no single issue, but to figure out what the problem is for YOU – again, you need to have the right PERSPECTIVE.

What I mean by PERSPECTIVE is some "model" of the process of setting up an online business. This is what I use as the basis of my low-cost mentoring program. I call it the Internet Professionals Master Agenda

Of course, all the other issues I mentioned above (finding a niche, getting traffic etc.) are critically important – but with the above Master Agenda, we can put them into context. For example, we know:

WHEN to even think about each of them

WHEN to do anything about them – if ever

WHO should do something about them (based on our Operating Model)

etc.

What I do with the Master Agenda and the mentoring program around it is provide the sort of help that I know would have signficantly shortened the time it took me to get off the ground in the online world.

When you sign up, the first thing you'll get is a detailed analysis – by me – of your current situation using the Master Agenda framework. This has proved to be hugely effective for my current mentees.