2015 Class 13: Best use of social media (Winner)

▪ To promote an raise awareness to the importance of medical radiation, Siemens Portugal launched a global campaign, which included an out-of- the box social media initiative – X-Photo;

▪ APP to simulate, through filters, an image of inside of the body, like an X-ray. The participants, such as Siemens ́s employees, were invited to create their own artworks and show their inner beauty – submitting photos of themselves and applying filters of elements of inside the body, worked individually;

▪ The 3 most voted images won prizes related to art to get to know the beauty of Portugal cities (voucher in a famous Portuguese chain of hotels, and Lisbon or Oporto cards);