“We are mindful of
the current economic challenges and the impact on the purchasing power given the
myriad of competing needs. As a family-oriented company, we have proposed this
deal aimed at creating a WIN-WIN situation that ensures that this increase has
no negative impact on our subscribers who take up our offer. Our esteemed
subscribers will have an opportunity to pay less than they were previously
paying”.

Subscribers who take advantage of the special offer, the 10 per cent
discount translates to N1,350 from N1,500 (N150 less than the new rate) for
DStv Access; N2,700 from N3, 000 (N300 less than the new rate) for
DStv Family; N4, 500 from N5, 000 (N500 less than the new rate) for
DStv Compact; N6,750 from N7, 500 (N750 less than new rate) for DStv
Compact Plus; and N9, 900 from N11, 000 (N1,100 less than the new rate) for
the DStv Premium.

The company has introduced new subscription charges, citing increases in the
company’s operational and ancillary costs which include, content acquisition and
development, technical infrastructure, satellite lease, facilities and
maintenance.