Be it in the form of the numerous options a customer is getting for a particular type of service or be it the different types of products that are present in the market.

Success in EdTech is when you are able to provide users with a sustainable product that caters the need of learning and teaching activities, empower the variety of users be it teachers, student or parents with a reach and efficiency to connect with other educational institutions.

The questions that we come up with are how do you bring educators together with the EdTech products they love? What can be your Business Model or Strategy? It’s important to understand what type of customer you are targeting. Your product and your customer are going to walk hand in hand so which business model will fit in for you?

In this whitepaper, I have mentioned things that you may want to know about the B2B and B2C business models and how you can use them for your EdTech product which is "already launched" or “soon to be launched.”

Priyanka is a blogger by profession and has an increasing interest to write about the edtech space. While writing she keeps in mind the educators to come up with right resources and ideas which might be relevant for them in relation to effective use of technology in their profession and institutions/classrooms.
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