It's one of the best kept secrets at Southwest—what will Gary and Team dress up as for Halloween? Lips have been sealed tight and the anticipation has been building, and it's finally time for his grand reveal!

Here's a hint...

Gary's character: "Have I gone mad?"

Alice Kingsley: "I'm afraid so. You're entirely bonkers. But I'll tell you a secret. All the best people are."

You guessed it... Gary Kelly, our CEO, President, and Chairman of the Board, is none other than the Mad Hatter from Alice in Wonderland!