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Keeping pace with the changing times, the 100-year-old Bengal Home Industries Association, which promotes Bengal’s handloom and handicraft items, will introduce online shopping from next year. Set up by a group of patriotic citizens of Bengal in 1916 to encourage Indian weavers and craftsmen to make indigenous products as part of the Swadeshi movement in British-ruled India, it networked among village craftsmen, collected and sold their cotton, silk, jute, teracotta and wooden products.

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“The founding principle of the organisation was to promote ‘Swadeshi’ goods against the onslaught of ‘bileti jinish’ (consumer products from England) and it also promoted the cause of self-reliance of women all these years by sourcing products from self-help groups”, Honorary Secretary of the association Mohua Bose told PTI.

To evolve in the new age of e-commerce, the organisation was at present preparing a digitised inventory of over 20,000 of its merchandise of exquisite brass, copper, papier mache, dokra, sandalwood works as well as fabrics of cotton, silk, jute which will be ready by January next year, Bose said.

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“We can then launch our own online shopping feature which is necessary in the present age,” Bose said.

Renowned artist Gaganendra Nath Tagore was the first Honorary Secretary of the association and the Royal families of Burdwan and Coochbehar were among its patrons.