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Monday, June 29, 2015

New Video: Skrillex and Diplo - Where Are Ü Now with Justin Bieber

The DJ duo Jack Ü better known as Skrillex and Diplo have teamed up with Justin Bieber for the visuals to their ‘Where Are Ü Now’ hit single.

Formed in 2013, Jack Ü have gone on to release their debut self-titled album earlier this year that features guest appearances from 2 Chainz, AlunaGeorge, Kiesza, Justin Bieber amongst others and reached #1 on Billboards' US Dance/Electronic Albums chart.

"You have art being done in the background where they are actually taking each frame and giving it to an artist and they all are painting," Bieber told ABC News.

With Skrillex adding "we rented out an art gallery and then from there we took all the frames from the video and invited different artists, fans, whoever wanted to come and draw on the different frames."

‘Where Are Ü Now’ is Bieber's highest charting single in the UK since his 2012 release ‘Boyfriend’, peaking at #2. Whilst the single has been certified platinum in the US, Australia, New Zealand and Sweden - without any major promotion behind it.

Justin Bieber is reportedly in the studio working on his new album with Kanye West and Rick Rubin.

"We are being overwhelmed, in a good way, by the success of his 2012 ‘Where Are Ü Now’ with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it's entirely all about the fans. We walk a fine by being "famous" and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it's Ü that made the video." - JACK Ü