MusINGS

ON MuSIC

ABOUT FIFTY3

Marketing and More

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Fifty3 began life as a marketing agency in Kingston upon Thames in spring 2006. My background is in sales and marketing with much of my past life spent on the agency side of the desk. Today I help businesses to present and promote their products and services more successfully.

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I have experience across all aspects of marketing services including advertising, design, branding and promotion, and seek to bring a clearer vision to the busy marketer by providing creative ideas, sound advice and practical project management. I set out to write compelling copy for print and digital media.

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How does music fit in to all this?

Fifty3 champions great contemporary music through album reviews, live reviews and features, promoting breakthrough artistes and live shows.

It fits because I love writing, music is my driving passion and musicians need to market themselves, especially when the majority do not have the safe harbour of a major recording contract.

Here is an appropriately titled song from Charlotte Campbell to echo that thought.

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FIFTY3 champions

outstanding contemporary music through news, album and live reviews, features and interviews.

Music is a great passion of mine. In my teenage years I was an avid record collector and concert goer. Stints as a booking agent, running folk clubs, promoting gigs and even a crack at artiste management followed. While it never became my main occupation, music was always on my personal radar.

During the past 10 years I have written for the leading US music website Consequence of Sound and breakthrough act site, BestNewBands. I am a judge for Glastonbury Festival's Emerging Talent Competition and have reviewed the festival for both the above sites.

Nothing gives me more pleasure than unearthing good, original new music and championing independent musicians. You’ll find many of them on this site alongside some legends of times past and I hope they will bring you as much joy as they give me.

Tony Hardy

UPCOMING GIGS

Covid-19 has rather put paid to them but may I commend:

Wednesdays at 6pm: Hattie Briggs - live stream on FB & Insta

Daily on Twitter: Tim Burgess' Listening Party

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Anytime for great live sets: KEXP's YouTube channel

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Banquetrecords.com: Banquet's Kingston store may be physically closed but please support online