The latest batch of rumors regarding a Windows app store has cropped up.

They include a different name than previously rumored, a logo, and the ability to deliver software directly to a person's desktop, according to Windows enthusiast site WinRumors and other sources.

The alleged logo for Microsoft's upcoming app store

(Credit: Geek.com)
WinRumors reports that the new shop is likely to be dubbed the Windows Store--not the Windows App Store. It apparently will offer consumers a variety of free and paid apps for PCs that they can download much in the same way that Apple users can download apps from the Mac App Store. Its release is tied to that of Windows 8, the next version of the Windows operating system.
The store will also allegedly kick off with a new logo that, like much of Windows 8, borrows some of its look and feel from Microsoft's Windows Phone 7 Metro UI.

The new store will most likely be based on HTML5 and will send apps to PCs from Microsoft's cloud-based Azure service, according to Windows enthusiast site MSWin (Google Translate version), which apparently peeked under the hood of the recent Windows 8 Milestone 3 Build. The site also found subtle entries pointing to a Windows Store deep within the bowels of the Windows Registry.

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