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If you care about accuracy, you need Datassential MenuTrends™

With ten times the quantitative coverage of other menu databases, Datassential MenuTrends™ stands alone in accuracy.

Are this many menus really necessary? You bet. Smaller databases are prone to erroneous projections; simply put, they often detect "trends" that don't actually exist. In most cases, food trends move only a few percentage points each year – typically falling within the wide margins of error associated with smaller databases. This means "trends" that they report as up could in actuality be flat or even down.

Bigger is just the start. For reliable data, you don't just need a larger sample, you need a much larger sample that's representative as well. And that's how we designed MenuTrends™ from the ground up – with thousands of chains and independents that mirror the actual distribution of restaurants across the US.

Don't risk bad data. Get accurate with Datassential MenuTrends™.

10x

larger than othermenu databases

15 million

menu examples from morethan 100,000 menus

LTO's

and new itemsupdated monthly

Beyond easy to use

Interested in the top cheesecake flavors, fastest growing burger toppings, or pricing trends for nachos? It's all just a click away.

MenuTrends™ features instant access to hundreds of reports, along with the ability to build your own custom analysis.

It's simple, intuitive, and incredibly powerful.

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Metrics that matter

Any food, flavor, ingredient, or prep method can be analyzed three ways:

Penetration: a measure of adoption

Incidence: a measure of versatility

Pricing: average prices and price distributions

MenuTrends™ reports growth rates for each of these measures across several years worth of data and millions of menu items.

You can also cross-tab any report by segment, region, cuisine type, day part, and more.

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Ready to Use Reports

With MenuTrends™, you have hundreds of pre-made reports just a click away.

Export these RTU Reports to PowerPoint… or refine them further and run your own custom analysis.

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Results you can see

Want to know more about the 16.4% of Casual Dining restaurants with cherry flavored desserts?

Just click that box and bring up hundreds of menu examples – which you can bookmark and share with your associates.

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Export-Ready FoodProfiles™

Generate an instant profile for any food, flavor, ingredient, or prep method.

You can also export pre-formatted food profiles directly into Excel, which print neatly on a single page.

Each food profile details:

Penetration by segment and region

Growth rates

Related foods and ingredients

MenuTrends FoodProfiles™ are the easiest way to generate detailed reports on any trend. Just select from a list of topics, or use the search box to specify anything you want to explore.

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Pick the flavor that's best for you

US Chains & Independents

5,000 chains and independents that accurately represent the US restaurant industry.

Every single national account and thousands of regional and emerging chains are included.

This is the definitive resource for what's happening on menus.

US Innovators

Detect trends as they emerge with this database of more than 1,000 fine dining operators.

Canada

The most accurate analysis of
Canadian menu trends – which differ greatly from those in the US.

Top US Chains

A good solution if your business is focused entirely on national accounts.

Food Trucks

Explore the latest big industry trend with food trucks from Austin, LA, San Francisco, and a dozen other US cities.