What we created: a new media format, original content and a reality game. To connect with a younger audience YP turned from a listing service to a content provider. Reality Billboard is a social reality game inside a giant YP billboard. The 2 top reality show winners (Survivor-Winner VS the Big-Brother Winner) were placed inside the billboard and given tasks. All tasks were broadcasted LIVE to 3 online channels. The audience supported the contenders using only YP digital interfaces. 15 webisodes were created. Endemol, the leading entertainment company in the world, has bought the Reality Billboard Format for international distribution.