Consumer & audience targeting

Media planning tools

Reputation, PR monitoring and
evaluation

We would like to send you occasional updates about products & services, news and events from Kantar Media. To join the mailing list, please tick the checkbox.
We will never sell your data, and you can unsubscribe at any time. Further information on how your data is used, including our responsibilities and how you can unsubscribe can be found here.

Google spent nearly $350 million to advertising its products and services in 2016 -- up from $232 million in 2015 and $227 million in 2014, Kantar Media reports. Investments went to display, search, mobile, online video, TV, print, and OOH.

Rival Microsoft spent $746 million in 2016, up from nearly $700 million in 2015 and $617 million in 2014.

Bing, Microsoft's search engine, spent nearly $7.8 million in Google search during 2016 -- up from $5.6 million in 2015, and nearly $3.9 million in 2014. Google buys advertising on Bing, but the numbers remain unknown.

Television also attracted both Google and Microsoft. Google spent $260 million in 2016 -- up from a mere nearly $180 million in the prior year -- whereas Microsoft spent $506 million, up from $472 million, respectively.

LinkedIn, now owned by Microsoft, invested 80% of its $2.2 million TV ad expenditure -- about $1.7 million -- to feature one ad during the Oscars, according to Kantar Media.