Fly Fusion is a quarterly magazine focused on fly-fishing addicts, both in Canada and the United States.

We approached the cover design on this issue almost as if it were an SIP (Special Interest Publication).

You will note that the word “Steelhead” appears four times: First in the drop down box, secondly as the main selling feature, third with a supporting sell line and fourth with the bottom reference to Trey Combs, steelhead author. And in case you were wondering, yes that is a monster Steelhead that you are making eye-contact with emerging from the depths.

Radical Clarity

Committing to the Cover

The 3-Second Rule

These were the guiding rules used. The Fall 2010 issue goes on sale August 23rd. Cover price $7.95.

Categories

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States.
He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA.
In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art.
From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services.
Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada.
Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.