Lack of awareness and understanding of the financial services career path is a barrier to recruiting women and the next generation of advisers.

Our team at The Advisor Center is well-versed in the benefits of a career as a financial adviser or planner. We are often surprised by the number of those outside the industry who are unaware of what this industry has to offer in terms of job satisfaction, flexibility, growth and earning potential.

Case in point: I recently spoke with three college seniors, two males and a female, from three top universities — Notre Dame, Indiana University and the University of Wisconsin. All three were finance majors.