Discover why more meeting planners are choosing Milwaukee, an easy-access destination featuring a three-venue convention campus with three connecting hotels. A blend of acclaimed restaurants, nightlife, festivals, and off-site venues adds up to meetings at incomparable value.

Why Milwaukee?

Brew City Milwaukee

It’s no surprise that a place known as “Brew City” has a rich history and culture of beer and brewing.

From industry giant MillerCoors to innovative new nanobreweries, beer is part of Milwaukee’s past, present and future. There’s no shortage of corner bars or taverns to enjoy it in, but the story of beer goes far beyond the beverage itself.

Beer History

Pabst Theatre. Miller Park. You’ll see the names of Milwaukee’s famous beer barons throughout the city, a sign of how large they loom in the city’s history. Bring a taste of that brewing heritage to your meeting with an event at the Pabst Mansion. Once the family home of Captain Frederick Pabst, this lovingly restored mansion is a look at the Gilded Age splendor the beer baron and his family enjoyed. Indoor halls and outdoor courtyards make Best Place at the Historic Pabst Brewery a unique event venue with seriously brewing pedigree. More interested in the High Life? There are a number of one-of-a-kind of rental options in the Miller Valley, from the Bavarian-style Miller Inn to the underground caves where Frederick Miller once cooled his beers.

Beer Gardens

Milwaukee has brought back the German tradition of the beer garden in a big way. These public, communal spaces are a fun way to get your attendees outside and experiencing the city. Many of Milwaukee’s county parks host a beer garden each summer, complete with steins of beer, giant pretzels and a polka band. Parks without a permanent beer garden may get a visit from the Milwaukee County Parks Traveling Beer Garden, which tours through local parks week by week. Estabrook Beer Garden was the first public beer garden in the United States since Prohibition and remains a local favorite, serving beers imported from the Munich Hofbräuhaus.

Brewery Tours

A brewery tour is always a local favorite and a great off-site activity for attendees. Check out one of Milwaukee’s established craft breweries like Lakefront Brewery or Milwaukee Brewing Company, or see what’s brewing on the horizon at one of the city’s new micro or nanobreweries. 10 new breweries opened last summer alone, with more on the way in 2017, so there’s no lack of options.

Local companies like Hophead Tours and Fun Beer Tours can help you create a unique tour that combines Milwaukee’s beer heritage with stops at today’s breweries. Or, instead of drinking while you tour, tour while you drink on board the Pedal Tavern, Milwaukee’s only pedaling pub crawl. This unique teambuilding activity gets your group on a 16-seat bike, pedaling through downtown to popular bars.

Milwaukee’s beer culture is one of the elements that truly sets the city apart. Give your attendees a taste of Brew City – they’ll thank you.

VISIT Milwaukee is an award-winning convention & visitors bureau providing information on premier events, hotel accommodations, transportation, restaurants and fun things to do in Milwaukee, Wisconsin! Experience the warm hospitality of Milwaukee's local businesses. We hope to see you soon!