“Sahar’s tragic arrest, jailing, and suicide attempt underscore the need for Iran to end its ban on women attending sports matches — and the urgency for regulating bodies like FIFA to enforce its own human rights rules,” HRW said in a statement before the news of her death.

Sahar was suffering from bipolar disorder and her time spent in jail made her condition worse, her sister reportedly told Iranian outlet Rokna in an earlier interview, HRW said.

“If humiliation, detention and prison wasn’t enough for #FIFA to take action now one of us burnt herself to show Iranian women want to watch football too,” the group wrote on Twitter, Tuesday.

She has since been dubbed the “Blue Girl” on social media, after the colors of her favorite Iranian soccer team, Esteghlal.

In a statement, FIFA said: “We are aware of that tragedy and deeply regret it. FIFA convey our condolences to the family and friends of Sahar and reiterate our calls on the Iranian authorities to ensure the freedom and safety of any women engaged in this legitimate fight to end the stadium ban for women in Iran.”

In June, FIFA sent a letter to the Iranian Football Federation requesting a timeline that would allow women to be able to buy tickets for World Cup qualifiers, Reuters reported.

In response, Iran’s Deputy Minister of Sport and Youth for Developing Women Sports and Managing Director of the Girls’ Physical Education, Mahin Farhadi-Zad, said the country has no specific deadline but is working on the “necessary infrastructure” to allow women into stadiums, state-owned IRNA reported in July.

CNN could not reach the Iranian government for a comment.

As reaction to her death grew online, Italian club AS Roma tweeted its support for Khodayari.

“The beautiful game is meant to unite us, not divide us — that’s why we set up @ASRoma_Persian last year. Now it’s time for everyone in Iran to be allowed to enjoy football matches together. RIP #BlueGirl.”