maandag 29 mei 2017

STEVENVANDERYT - FASHIONCLASH Festival 2017

Steven Van de Ryt is a
Dutch designer based in Eindhoven. He graduated in 2016 from the School for the
Arts Utrecht (HKU). Since his days at the Summa College Eindhoven he developed
an interest in fashion techniques and craftsmanship, but also on experimental
fashion and couture. His work has been published in magazines such as Harper’s
Bazaar UK and the upcoming Vogue Talents Italia SS17, as well as French
director’s Jalil Lespert new movie.He is currently working on a new collection
for FASHIONCLASH Festival 2017, the first collection under the label STEVEN
VANDERYT.

You will be able to see his work during Show 2
at 20:30 on Friday, June 30 at SAMdecorfabriek. Get your tickets here.

How
would you define fashion?How
one defines fashion is really open to interpretation. For some it is what they
wear, while for others it's what they see on the runways. I would define
fashion as everything that has to do with clothing. But there are levels to
fashion. Fashion is what we see in the street, but also what we see on the
runways. These are two different levels that should inspire each other. We
project the world we live in through our way of dressing. The creators of
(high) fashion have leading parts in these views on the world through fashion
and they work to inspire or demonstrate our world.

What
fascinates/inspires you and why?

Global
social issues and differences. Art, music and different cultures.

Finding
your own distinctive voice can be difficult, where and how do you find your
personal creativity (before you start designing/during the design process)?

I always start with a blank page. I find my personal
fascination at that time and I start to create my concept. When creating the
concept I also look for art, movies and music that can relate to it. As I start
designing I only listen to music that shuts me off from the world and gets me
in the mood. By doing that I get a mix
of conceptual designs in line with my point of view and signature.

What
challenges did you face during the design process?

When making experimental fashion it's always a
challenge looking at what works and what is doable. Personally I grew up
thinking everything is possible so I always try to make things work and look
effortless and clean at the same time. But you need time to think about the best
way to make experimental fashion look
that effortless. And time is always a challenge when working with deadlines and
interdisciplinary projects.

What
do you want to communicate with your work in general?

I like to tell stories with my collections. I
romanticize my concepts so that I can make bold statements with my work without
it being misunderstood.

Can you tell us
something about the project you will present at the FASHIONCLASH Festival?

I'm
really fascinated by the new Internet celebrities and the appreciation they get
for what they do. They inspire their audience to go to extreme lengths to live
up to their standards.

With
this collection I want to address the hardcore social media celebrity
followers. The followers that really want to live the lives the celebrities
live and go to the extremes to get there. To show the fact that they are out of
touch with reality and make it obvious with their clothes. That they just want
to have the things the celebs have and show it off all at once. It's not about
how it’s worn, it's about that it's worn and that it's seen by many.

Why have
you decided to participate at FASHIONCLASHFestival?

Because I think that FASHIONCLASHFestival is the best
stage in the Netherlands for experimental fashion.

FASHIONCLASH
is already working on future themes. What are the topics you find
interesting?

Social
and environmental issues.

What
are your thoughts regarding ‘religion and fashion’?

I think designers need to have a free pass to use
all kinds of fashion even if they are related to a certain kind of religion or
organization. We should be free to create and use whatever we want. We
shouldn't listen to what certain religions/organizations have to say about
modern fashion.

Does fashion makes sense to you?

Of course it does, it's the way for designers to
create awareness.

What are your thoughts
on making ‘fashion’ more environmentally-friendly?

We
should do that. I'm not a hardcore eco designer but I pay attention to what I
work with. I do think that it's a very good thing that we have this new wave of
eco designers who come up with good ideas to change aspects of fashion but I
think the real issue are the fashion giants who overproduce their products and
use the most environmentally unfriendly processes to make their clothing. For
example the crazy amount of water being used to get a jeans with washing
effect. They need to change and consumers should be willing to pay more for
clothing than the prices they are paying now at those big fashion warehouses
were they pay almost nothing for what the wear and wear it one time, never to
be worn again. Consumers need to realize the worth of fashion and clothing.
Better pay more for something you really love, then just the best next hip
thing.

Do you think that
fashion can contribute to a better world / better well-being, and what do you

do to make a difference?

Yes
it certainly can. We as the new generation designers should inspire the big
companies to change their ways and views on fashion back to quality instead of
money.

How does technology change your creation
process?

Designers work with their hands and I like to keep it that way. It's nice
to have technical help if you want to but I think it can never replace human
hands let alone the creative human brain. Technology makes people lazy and dependent.
What's more beautiful than to know the power and quality of your own craftsmanship
and creative mind?

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FASHIONCLASH

FASHIONCLASH is an international and interdisciplinary fashion platform based in The Netherlands, with a main focus on new generation of designers. Main goal of FASHIONCLASH is to connect talent, various disciplines, cultures and reach a broad audience through the art of fashion. FASHIONCLASH provides the platform by developing and organizing projects where young designers / artists can show their work.
www.fashionclash.nl