Here, 99% Invisible eloquently explains how, if you want to create change, you should first begin with a name.

The Big-Brained Superheroes Club also embraces this philosophy, which is why we place a high priority on calling out our superpowers by name at every opportunity. For example, in our club meetings, the phrase “good work” takes a back seat to “excellent use of your Persistence superpower”. Instead of “that’s beautiful”, we might prefer “way to exercise your Creativity superpower”.