Blame Logan Paul—but Blame YouTube, Too

posted by Arden Dier -

But those calling him "garbage" might want to expand their periphery, says Louise Matsakis. "There's no excuse for what Paul did … But blaming the YouTube star alone seems insufficient," she writes at Wired.

That's because YouTube, which pockets 45% of advertising revenue from videos and often teams up with creators, "stands to benefit financially when he and creators like him gain millions of views off of outlandish episodes." As UCLA internet expert Sarah T. Roberts tells Matsakis, "YouTube is absolutely complicit in these kinds of things, in the sense that their entire economic model … is created fundamentally on people like Logan Paul."