The psychology, the marketing consumer behavior and, to a much smaller extent, the economics literature have long reported evidence that decision makers utilize different decision strategies depending upon many factors (person-specific, task-specific, etc.). Such observations have generally...

Choices, whether they are made in actual markets (revealed preferences or RP) or in surveys (stated preference of SP), provide information about the preferences of individuals. These choices also contain what researchers interpret as \"noise\" or unexplained variation; a variety of techniques...