Nominated for a Small Business Book Award in: Management

When change has to occur, how do people manage themselves? If change is required for a group of people, how do you manage the emotions that come with it?

Switch makes the psychology behind how hard it is to change accessible. It demystifies the basic psychological conflicts that can lead to poor choices or derail the most complex business team. It makes its points using narrative, yet the stories are rooted in scholarly sources. It explains in straightforward terms. Great books broaden a reader’s world outlook, and the Heaths broaden outlooks very well.

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Welcome to the 7th Annual Small Business Book Awards for 2015, brought to you by the award-winning Small Business Trends. The Awards celebrate the best business books that entrepreneurs, small business owners, CEOs, managers, and their staffs should read.