Create thought leaders and influencers

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In this video, Viveka emphasizes why company principals should use LinkedIn publisher and add the posts to the company page for amplification and increased visibility of both the principal and the page.

- I think content marketing is one…of the best ways to create visibility…and promote influence in your company and industry.…And LinkedIn has it's own content marketing platform…called LinkedIn Publisher.…You can access it from your homepage…by clicking: Write an article.…Why am I such a fan?…Because in most cases, the engagement you get…on publisher is even greater than you'll get on your blog.…I usually get about a hundred-thousand views…on my website every month, and yet,…I only get a few comments on my blog posts.…

But on LinkedIn, while I might only get a thousand views,…I'll get 10, 20, 30, 40 comments.…Probably, because it's just easy to do on LinkedIn.…Also, even though there are literally millions…of posts on LinkedIn right now,…there's still less competition here than there is on Google.…To find out more about content marketing with LinkedIn,…check out some of these content marketing courses…in LinkedIn Learning.…

So why am I bringing this up?…If you have a principal at your company,…a CEO, a CMO, someone in the C-Suite,…

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Released

10/24/2017

While employees most likely reference your company in their LinkedIn profiles, does the content they share illuminate your organization's brand? By taking the time to leverage LinkedIn, you can help to build and define effective company and personal brands. In this course, join LinkedIn expert Viveka von Rosen as she demonstrates how to build an effective brand on LinkedIn. Viveka shows how to build a strong page, tell your story, share your culture, and help employees spread your message. Plus, she discusses the effectiveness of content in amplifying a brand on LinkedIn.

LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.