How I Walk: A Campaign to Rebrand Walking

About How I Walk

How I Walk is a movement to rebrand the word walking by challenging individual and societal perspectives.

The visual campaign aims to promote walking as an inclusive physical activity term that is individualized. There are various ways to walk, and now is the time to rebrand the word walking so that everybody is included in walking initiatives.

OVERALL GOAL:

1. Influence PerspectivesInfluence perspectives on walking by encouraging a transformation in individual and societal attitudes about people with disability.2. Spur a RebrandSpur health promotion providers and walking advocates to adopt the rebrand walking mentality to promote inclusion in all walking initiatives.3. Inspire Self-AdvocatesEncourage consumers to become self-advocates by sharing their mode of walking through social media activation.