Besides being a large successful company with a good track record in terms of designing products enjoyed by generations of kids, the company is now partnering with several movie producers that make movies using themes of toys made by Hasbro. Disney is one company that Hasbro has partnered with in order to support their Transformers line of toys. They are also in collaboration with Lucas to make figure actions based on the next Star Wars movie. Transformers and Star Wars are big hits in the movie industry and they should; therefore, support the toy company's sales of action figures quite nicely. Hasbro is a solid company without these collaborations with media anyway. I bought Hasbro on 1/15 and have seen a tidy 18% return since then.

Hasbro appears to have Mattel on the ropes, and it is sporting strong cash flow, a healthy dividend, and growing sales and earnings. It also looks at a minimum, fairly valued at this price (likely even undervalued). Plus, toys are fun.

Have you seen how successful the My Little Pony become? My daughters and their friends are avid followers, buying Pony toys, watching the episodes on Netflix, and the limited showing of the My Little Pony movie in our town, was packed!

I've been a shareholder for a little over a year and they have generally lagged a little behind the market. I think the dividend will keep them alive in the market while they run around trying to reinvent themselves with movies and a TV network that has yet to show profit. A lot of possibility with intellectual property though. overall I'm still long HAS