How To Spot A Digital Wannabee In The Recruitment Advertising Space

The reason why I ask you to do this is to see my longevity and relativity in the recruitment advertising space.

As an early adaptor of Search Engine Marketing, Search Engine Optimization, Blogging, and Open Web sourcing, I have noticed a shift in the market with a lot of companies and agencies I consider Digital Wannabees that have entered the marketplace. Case in point, this press release came out last week by a recruitment advertising agency. The future of online recruitment has arrived. The press release goes on to talk about the companies new offering in blogs, search engine marketing, search engine optimization and other services.

Newspapers, and general job boards (last report had them at 100k in the US alone) are continuing to spiral downwards and even to extent of companies closing their doors as a new breed of recruitment technology is taking hold, or as I call it, changing their stripes. It’s not a matter of the economy, but an online paradigm shift that is causing this. Companies that were intertwined with job boards (TMP/Monster) would sell what they knew, who they were partnered with, and who paid them the most money. It wasn’t what’s best for the client, or what provided the best results, it’s all about the Benjamin’s. Fast forward to today’s environment, data shows year after year general job boards don’t work and newspaper advertising is not trackable and increasing in cost as readership dwindles. This begets the birth of the Digital Wannabee. These consist mostly of new companies, agencies, and old companies that are now just trying to reinvent themselves into new companies.

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