Blackberry

Comments (0)

Transcript of Blackberry

THE BLACKBERRY ECONOMYBACKGROUNDFirst created by Research in Motion in 1984In 1988 RIM was the first wireless data technology developer in North AmericaCreated several wireless products, including wireless Point-of-Sale devices, radio modems, and the first two-way messaging pagerIn 1998, RIM produced wireless handheld called the RIM 950 which handled e-mail, contacts, and calendaring with a built-in QWERTY keyboardIn 1999, the Blackberry wireless e-mail device, the BlackBerry 5790, was revealed along with the Blackberry Enterprise Server (BES) In 2003 introduced first modern smart phone. Their main focus was to allow mobile e-mailWhat is Produced and How?Why Are Resources Sometimes Idle?Blackberry has many technological deficiency's which have affected the Blackberry EconomyThe variety of Blackberry models make it more time consuming and difficult to create and test newer applications which render resources inactive. IssuesMany competitorsTechnological glitchesUse to have control over smartphone market (monopoly)Financial crisis on the rise for BlackberryLoss of salesFifth position in marketplaceOperating systems are better in other companiesToo many alternatives (substitutions)No real flagship phones up until the 10 modelsThe Fall44% sales in 2009Dropped to 10% in 20121/3 users plan to stay for next upgrade75% drop in stocks in the last yearThe Blackberry did not satisfy consumer expectations of what a smartphone should do, after the release of the iPhone in 2007. As a result, company shares went down and hit the bottom in September 2012PurposeWhat is Consumed and by Whom?AnalysisSolutions/RecommendationsThe Risehttp://www.bbscnw.com/a-short-history-of-the-blackberry.phpThe purpose of this presentation is to demonstrate changes in innovation and how it affects the Blackberry Economy as a whole. http://www.bbscnw.com/are-there-blackberry-competitors.phphttp://www.newyorker.com/talk/financial/2012/02/13/120213ta_talk_surowieckiAs seen through the data recently collected, the Blackberry technology is falling and the competition is increasing making it harder to get back up in the marketBetter customer serviceCreation of a "smarter" smartphoneCheaper phones with better qualityCreation of a new device such as a phone that can be turned into a laptop or a tablet all in one Dominated the smartphone marketMade texting a mainstream practiceBecame an addictive device therefore causing higher salesEasy access to e-mails and web browsing anywhereThe Blackberry offered a six-line display and allowed basic e-mail and two-way paging after signing a contract with IBM and Rogers.These advances in technology are what helped give RIM the jump start it needed to enter the market On October 4th 2007.

Is Productive Capacity Growing?Consumed by a wide range of organizations that deploy the devices to their managers, executives, employees and professionalsThe products that are consumed are the Blackberry phones and tablets Broad range of Blackberry modelsSome applications such as BBMAllocate resources to produce the majority of their phones that have QWERTY keyboardsBlackberry is allocating their resources by focusing on producing a smaller range of devices at any given time as oppose to stretching their resources to produce an excess amount of devices with similar characteristics. The government can intervene and purchase an excess supply of the products and distribute among employeesGlobalizationDue to highly successful pearl, curve and bold base models, carrier partnerships fueled expansion into global marketsWireless markets in Africa, Latin America, and India are shifting from regular cellphones to smartphonesBlackberry appealed to global markets as it offered top security software and their data compression technology works better in less advanced networksGlobal markets have accounted for 65% of salesConclusionAs a result, Blackberry should not confuse iteration with innovation. Innovation is when you create something that may even destroy the product but could be another true winner.