Jour du Macaron 2013

On Wednesday, March 20macaron lovers in Paris and throughout France are invited to indulge in the tasty treat while supporting a worthy cause.

Here’s how it works: participating pâtisseries are offering visitors free macarons on March 20. In turn, the stores will be accepting donations for Vaincre la mucoviscidose, a non-profit association that helps those who suffer from cystic fibrosis.

First held in 2005, Jour du Macaron was created by Pierre Hermé in the aim of creating a gourmand event in support of charities, notably those that help children afflicted by rare diseases and other ailments.