Understand every user's journey

Analyze each interaction across the full customer journey using internal and external data. Improve engagement and lifetime value by nudging users based on actions they've taken.

Drive loyalty with digital products

Learn which features increase conversion, engagement, and retention. Then test ways to improve and adapt based on what worked and didn’t.

Make data-driven decisions at all levels

Enable the whole team—from executive to individual contributor—to impact KPIs and measure them in real time. Now everyone can use data to be more strategic.

A foundation built for scale & foresightPerform complex behavioral analysis and get answers in seconds with machine learning, enterprise security, and 99.99% uptime.

WHAT IS USER ANALYTICS?

User analytics helps you learn how users engage with your products, experiences, and campaigns so you can make them better.

Get instant answers

Answer complex questions in seconds. Non-technical users can use simple reports for segmentation, retention, and funnels quickly and easily.

Surface automatic insights

Uncover trends in your data automatically. Complement your analysis and discover the best actions to take in less time with machine learning and advanced statistics tools.

Take intelligent action

Act on your findings through Mixpanel or 3rd-party tools. Automatically trigger messages, A/B tests, and personalization, then measure the downstream results—all in one place.

"Mixpanel enables DocuSign to be successful because it enables our customers to be successful. What started as a need for simple marketing metrics turned into custom product metrics for over 100 different stakeholders across the company."

Drew Ashlock
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Product Manager, DocuSign

“Using Mixpanel to instrument new workflows, we’ve made significant improvements to multiple user flows. In one instance, we ended up doubling the conversion of new users to first-time bill payers.”

Director
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Product Management, Intuit

“The ability to select subsets of events, and then divide them out by country or game or whether the users are logged in: it’s simply incredible.”

Emmett Shear
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CEO, Twitch, an Amazon company

"In just 30 days, we gained deep insight into where our users are going and what to build next. I can rely on Mixpanel’s team—they deliver in every way!"

Fortune 100 Media & Entertainment Company

"Because of Mixpanel's Funnels, Segmentation, and Notification tools, we're more proactive in preventing and resolving issues."

Frank Stanton
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VP of User Experience, Elavon, a U.S. Bank subsidiary

"In just 30 days, we gained deeper insight into where our users are going, helping us plan our next app versions, including how to allocate time and resources on the important areas of focus."