The open source, decentralised database blockchain allows consumers to check the authenticity and ethical standards of their products, says Dr. Jutta Steiner.

The key to transparency is the decentralisation of data, meaning no single party can control what is seen.

Phi Beta Iota: This is huge and could be more important than schools as a means of educating the public and empowering the public to then act ethically and change markets overnight. Coca Cola, Monsanto, Nestle, and Monsanto — by whatever new name they adopt — will be the first to go.

I am the leading proponent for the integration of holistic analytics, true cost economics,and open source everything engineering. My personal web page is robertdavidsteele.com, note the UN paper at the top and the keynote to the Ecuadorean intelligence community among the highlighted references early on. One graphic is attached for your convenience — my vision of what your app will look like when you are fully developed.

I see three missing pieces in your otherwise superb and revolutionary work:

01 An early primer on true cost economcs with some short case studies will help explainwhy what you are doing is so very important can has the potential to change marketsovernight — and to by-pass name changes such as Monsanto is now planning. This should include an analytic model for properly documenting the true costs of every product,policy, service, and behavior, setting a standard that clones can replicate.

02 It certainly makes sense to give companies an opportunity to shine, but it would make asmuch or more sense to open your system — once you have a data entry and ingestion capability –to crowd-sourcing. I comment to your attention the open source model established by CrisisMappers — their combination of distributed humans, rapid training, redundant cross-validation of facts and interpretations, the use of open source technologies, and of course theirgeospatial foundation, could be used to take you to the next level.

03 Once the above two have been fleshed out, go multi-lingual and make it possible — asCrisisMappers makes possible, the harvesting of direct eyes on indigenous knowledge in all languages relevant to every product and service. You have the potential to blow the head off predatory capitalism, to eradicate the 50% waste that is characteristic of most supply chains,and to expose in particular import-export tax avoidance and other forms of revenue fraud.

I pray for your very rapid expansion and success. The first two cc’s co-founded CrisisMappers and can help you leverage what they know; the second two are P2P Foundation leaders andcan help you do outreach and publicize your efforts, the last cc is a UN consultant who needs to know about you.