Organizations form a whole by arranging and planning for your resources to achieve a purpose. You use organizations to structure and formalize the social relationships of your staff. Organizations can take any number of forms including centralized/decentralized, narrow …

Salaries are the fixed compensation that you pay to individuals on a routine basis; weekly, bi-weekly, monthly payments are typical examples. Salaries should reflect the relative contributions of each staff member. Determining salaries can be very challenging for many …

A team is a group of people engaged in pursuing a common purpose. It isn’t a collection of individuals. Instead, it’s a bundle of skills, talents and capabilities that are shared for the purpose of achieving the company’s …

Staffing is the process of recruiting, hiring, and positioning your people. It’s about attracting, aligning and retaining the best talent you can find. Sounds easy. And it would be if no people were involved. But because they are …

The objective of the mission statement is to provide your company with a sense of purpose. If vision articulates what you want to be, a mission statement answers the question why. It is the foundation for the values …

Vision is your aspiration for your company. It communicates to all of your constituents (employees, customers, investors) where you are headed. It helps everyone to better understand what you believe success should look like. It isn’t a strategy …

A differentiator is unlike any other comparable product. Differentiators are distinctive; they set you apart from your competition and determine why your customers choose you. They make your products recognizable, influential and special. All admirable traits, yet difficult …

Benefits are the useful results delivered by your products and services. They aren’t features. Features are what your products and services do. Benefits are the value the customer receives as a result. It’s important to know the difference …

A value proposition is a clear explanation of the benefits your customers receive from using your goods and services. A value prop is important because it separates you from your competition and is the reason why you will …

A competitive advantage is a set of attributes that enable your company or products to outperform your peers. It’s what gives you superiority in your market. It is the thing that you have that others don’t or the …