Collaborative thinking – is it all horse shit?

I fully acknowledge that I am not the first to use this analogous tale below, to illustrate a point. But here’s the thing. Last Thursday, I sat in the office of a guy I consider pretty smart. I shared some of the stuff we’re doing in nomadicways.travel and he more or less opposed everything. I shared how we’re building mobile apps in the local tourism space. The focus, I told him, is not just tourism, but enterprise development where every microenterprise on a tourist route, can be promoted to and found by tourists. He said “this sounds like another app just for the sake of an app. Have you asked people if they want and need it?” he asked. He added that people keep creating apps that no-one needs because they fail to consult.