Jennifer Jones

Former Interim Director, Wisconsin Children’s Trust Fund:

“We needed a new strategic plan and, as part of that, we needed to re-brand our organization. We hired Anne both to make branding recommendations and to facilitate the strategic planning process.”

“Getting clarity and focus around who you are and what you should be spending your time and resources on allows you to go out and market yourself effectively. That’s what Anne’s work did for us. Another important benefit is that this is not just an opinion. It’s research-based. The research gave us confidence, which makes the direction easier to defend.”