Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.

Tuesday, February 03, 2009

Monopolize Your Marketplace

Best-selling author Rich Harshaw and Joshua Ramsey say in today's ultra-competitive world, just being aggressive won't cut it. You've got to rethink your whole approach to marketing and become a company that can help prospects understand their options and become their advocate.

"The problem is that nobody understands how to craft an advertisement that gets noticed, gets heard, and gets responded to." -- Richard Hawshaw

At A&O's 2009 Pre-CRS Seminar, you'll learn exactly how to do this. There are 4 formulas for making your business more valuable to the marketplace so that when you write your ads, you have something worth listening to. You'll leave the Country Music Hall Of Fame on March 3, knowing them.

Admission is free and all A&O clients as well as anyone who works in radio in non-competitive situations with our clients is welcome. RSVP by emailing Mike O'Malley or Jaye Albright.