The Landing @MediaCityUK in Manchester has further strengthened its immersive tech credentials with a tour of India to speak at a number of key international summits.

Part of The Landing’s international relations strategy, the visit saw Paul Billington, commercial director at The Landing, invited to India by Sarah Mooney, the head of UK Science and Innovation Network for India in New Delhi, part of the British High Commission.

“Immersive tech, such as AR and VR, is a real focus for us and The Landing was personally invited as we are seen as innovators in the sector internationally and leaders in the immersive tech sector,” said Billington.

“We have a particularly strong offering here and we also took five companies with us – Virtualise360, Digidentistry, Short, Holovis and Spearhead – which we see as industry pioneers, to begin forging international links.”

The visit saw The Landing travel to Mumbai to speak at Createch about The Landing’s ambitions with immersive tech and the Immersive Tech Summit in Bangalore as part of a delegation with Baroness Rona Fairhead, the Minister of State for Trade and Export Promotion at the Department for International Trade (DIT). The Landing also visited animation company, Technicolour.

The last leg of the India tour was Hyderabad to speak at the Government of Telangana and British High Commission’s Gaming and Immersive Tech Summit, part of a creative industries summit to strengthen the economic relationship between India and the UK.

While in Hyderabad, The Landing also visited tHub, a similar tech hub to itself.

“The trip to India was hugely exciting for The Landing and we were honoured to be invited,” said Billington.

“It has allowed us to strengthen our AR and VR offering and we look forward to further developing our strategic plans in this sector in future.”

The Landing creates a unique environment where tech-led SMEs can thrive and grow, offering interactive testing labs such as Barclays Eagle Lab, an exciting working community and state of the art events spaces.

It contributes more than £25m a year and 1500 jobs to the Greater Manchester economy, almost £83m to the UK economy and has strong community roots, with over 450 Salford residents taking part in digital skills programmes in the past year.