Tourism

Webinar Series sign-up

Is my website working? - watch again

Is my website working? 64% of visitors to Scotland book their accommodation online. Booking direct on the providers website is the most popular method. Creating a website takes time money and effort, so you want to ensure that it is worth it and you are getting additional business in return.

This webinar introduces the key factors that make a good website and how tools like Google Analytics can help you ensure your website is working for you and your customers. This webinar outlines some of the most important things you can monitor with the click of a button on Google Analytics to learn more about your customers, how they use your website and which bits they find most interesting or useful.