Effective budget planning requires a wealth of experience combined with the ability to accurately predict the forthcoming trends and advances of both our industry and technology. As your current budgeting process is conducted, there are several points to consider that illustrate the importance of including outsourced development and tech consultancy.

Technology has become increasingly intertwined with all aspects of business, leading many companies to the following question: is it best to build tech solutions in-house or to outsource development projects?

Although the concept of cross-channel marketing is relatively simple to understand — that is, providing a seamless experience across several different channels — developing an effective strategy that significantly boosts your business without breaking the bank is a highly challenging undertaking.

The phrase “digital transformation” is present practically everywhere you look these days. From the boardrooms to the chat rooms, the intensity of the deliberations is palpable. But this concept is far more than a couple of buzzwords put together. The hospitality industry is undergoing a profound technological transition that opens up a new world of opportunities for software vendors and hotel brand operators to excel in the rapidly-evolving landscape.

“There’s a reason music never worked on TV. It’s a community experience. Now, if you turn a passive viewer into an active viewer that feels like they’re connecting with people, now we’ve created the music community online.” — Allen Sanford, LiveList co-founder and CEO.

“If there is something we can’t do more efficiently, cheaper and better than our competition, there is no sense in doing it and we should employ someone to do the better work for us.” – Henry Ford, founder of the Ford Motor Company.

As a rapidly increasing number of hoteliers seek new tech solutions to improve business operations and enhance the customer experience, the eternal question of “Build vs. Buy” remains a conundrum for many.