Tag Archives: Matt Cutts

We all know SEO is hard work, and lot’s of research, but as in anything, some good luck is always welcome. Here are the top 13 tatctics to attract good luck for your SEO.

1.) Type in your search term every hour, click on your listing, stay on home page AT LEAST 45 seconds. Click onto another page. Stay there as you hold your breath to the count of 10.

2.) Do this again from another IP address, but stick your tongue out as you hold your breath.

3.) Go to any of the Google blogs, and make HIGHLY positive comments about them. But be sincere, like you can tell them how great their Google Places service team is. http://googlewebmastercentral.blogspot.com/

Image via CrunchBase

4.) Go to Rand Fishkin’s wife’s blog and make a comment about how smart her husband is. http://www.everywhereist.com/ . Buy the way, it’s a great blog!

5.) Never, ever mention SEO in any article or published piece that in any way can be associated with you or a client.

6.) State on your site you do not list clients because you don’t want Google to know who they are.

7.) Each week mention how sexy your wife or girlfriend thinks Matt Cutts is. Post a picture of her on your blog. If need be, post a picture of a model and say its your girlfriend or wife. You can extra points if you mention it here. http://www.mattcutts.com/blog/

8.) Always use broad match in your Adwords… and spend too much.

9.) Do a blog weekly on how great Google Plus is. Extra credit if you bash facebook or microsoft. (I find that pretty easy to do).

10.) Just tell people they can find your site by Googling you or your company name, because, yes, you are that good. ( You might remind them to add the city after the name just in case)

11.) Carry a lucky mouse foot around in your pocket with your keyword and site written on it.

Computer mouse (Photo credit: Wikipedia)

12.) Brag about your new Chromebook on your Facebook page and refer them to the post you made about it on your Google + page.

13.) Hire someone from fiverr to search on google just like this:
Your Company name | Popular in your keyword 100 times a day.

Using all of these on a consistent basis will do wonders for your rankings. Do you have any you can add?

These are just some that work for us.. What good luck tactics have you found work?

Google filed a patient in 2003 describing how they might handle the issue of exact match domains getting better rankings in the search engine results compared to other sites. That patient was just approved.

There appears to be some strong evidence (at least at the local organic level) that Google has already started making changes in the SER based on discounting the value of a domain with an exact match domain name. We have several sites that have exact match keywords in the domain that we built more than 6 years ago. In the last few days, one fell from the first position for its exact match keyword, to the 11th position. This is a local site. None of our customer domains are using this strategy, just sites we built throughout the years for one reason or another.

We also have seen our non domain exact match sites move up, and in some cases significantly. This blog is a great example, as two days ago it was ranked number 11 under SEO in Denver, and today it is third. It should be noted we don’t do any specific SEO program to our site; we are just active on the Internet in natural places. No one spends 8 hours a week or month or year doing SEO work for the site.

Architecture of a Web crawler. (Photo credit: Wikipedia)

I would love to hear if you are seeing a change in your site based on exact match domain names. The fact that Google has made two major changes in the last two weeks that have also had a large effect on many local rankings will make this a little more difficult to figure out the old causation versus correlation of a change.

It also appears that this change has had no effect on the Google Maps results. It wouldn’t surprise me if we see the Maps rankings change some based on this as well, but the Google Maps listings have a tendency to follow organic changes after a period of time.