REPORTS AND ANALYTICS

Measure what Matters

Your Data, the way you want it.

With Act-On, we provide a variety of reports to help you quantify your efforts and show real results. Whether you’re a do-it-all marketer that loves pre-configured templates and dashboards, or a data-hungry marketer that likes to slice and dice your data in a BI tool, we’ve got you covered.

Take a Tour

Learn how modern marketers are using Act-On at each stage of the lead-to-revenue process.

Campaign Reports

Prove the impact that your marketing campaigns are having on your business initiatives. The Revenue Impact report aligns all of your campaigns to leads generated, contribution to sales pipeline, revenue won, and trends over time.

Campaign Reports

Prove the impact that your marketing campaigns are having on your business initiatives. The Revenue Impact report aligns all of your campaigns to leads generated, contribution to sales pipeline, revenue won, and trends over time.

Revenue Attribution

See which assets and marketing touch points have the greatest influence on revenue. Revenue Attribution Reports use first-touch and multi-touch attribution to correlate your marketing-engagement data in Act-On with closed/won deals in your CRM.

Landing Page Traffic and Conversions

Discover which channels are the most effective in bringing visitors to your pages, and which are converting those visitors to real, tangible leads.

Social Media Engagement

Social Analytics help you track your social campaigns and give you insight into what messages are driving action and engagement. You can measure everything from the growth of your followers, peak times of engagement activity, and your best performing networks for clicks, shares and likes – all the data you need to analyze your social strategy and optimize over time.

Social Media Engagement

The Advanced Social Media Module helps you track your social campaigns and give you insight into what messages are driving action and engagement. You can measure everything from the growth of your followers, peak times of engagement activity, and your best performing networks for clicks, shares and likes – all the data you need to analyze your social strategy and optimize over time.

Content Downloads

Identify which content pieces are resonating with your specific audience with insights into top downloaded content, and the peak times it’s being downloaded.

Want more Data? No problem.

TURN DATA INTO ACTION

Data Studio

Act-On’s enterprise feature, Data Studio, makes it easy to view, visualize, and export data so you can use the business intelligence tools you prefer to get valuable marketing insights faster. Everything about Data Studio gives you easy and quick access to all of your data.

Engagement Insights

Engagement Insights is your easy approach to data-driven marketing. With a templated approach using tools you’re already familiar with – Google Sheets and Excel, you can provide real-time insight into how your audience is engaging, to anyone in your organization, without the hard work of manual configuration and customization.

Engagement Insights

Engagement Insights is your easy approach to data-driven marketing. With a templated approach using tools you’re already familiar with – Google Sheets and Excel, you can provide real-time insight into how your audience is engaging, to anyone in your organization, without the hard work of manual configuration and customization.