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30th Annual IIDEXCanada 2014

The Art of Transformation: Create a New Brand Experience that Appeals to Old and New Customers

Join Jean-Pierre Lacroix at 30th Annual IIDEXCanada, held concurrently with Construct International on Wednesday, December 3 and Thursday, December 4, 2014 at the Metro Toronto Convention Centre, North Building.

Jean-Pierre will hold a session titled The Art of Transformation: Create a New Brand Experience that Appeals to Old and New Customers, and will discuss Shikatani Lacroix’s OfficeMax project, where we created an innovative store design that expresses the OfficeMax identity, value, and point-of-difference. Find out how Shikatani Lacroix reinvented OfficeMax Canada and helped this retail giant build margin growth through taking advantage of unmet market needs.

The session takes place on December 3, 2014 10:30-11:30 AM.

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We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.