Unit 3 ACE

A quality that characterize the new beginning with the letter T: timeliness
A wire service that provides stories to media journalists: associated press
This act gave the federal government more power to eavesdrop on journalists: patriot
Changing channels or muting sound: zapping
Interesting stories not often timely and featured in segments: soft news
All forms of media strive for ________: credibility
_______ is an important part of PR, used to provide information to the public: internet
The second step of a PR campaign: planning
_______ is a form of non-personal presentation & promotion of ideas, goods, and services: advertising
Adverting grew through the rise of _______: television
________ advertising has grown in the past few years: online
________ to business advertising makes up a significant portion of the industry: business
Breaking news, story being unfolded while reported: hard news
TV can produce this kind of behavior: prosocial
A free-lance reporter who works on as need basis: stringer
Started the first advertising agency in Philadelphia: Palmer
These researchers improve understanding of impact of media: theoretical
They have special privileges to protect their names from their source of new: reporters
Fast forward past ads: zipping
These laws protects authors from unfair use of their work: copyright
________ is NOT protected by the First Amendment: obscenity
All media organizations have organization ______: codes
Surveys and _______ are the two main quantitative techniques used to study the effect of mass communication: experiments
This can serve as a socialization force when they are the primary source of information about a topic: media
They decide what stories to cover, how to cover them, and who should write them: editors
Refers to the false statement which negatively affects someone’s reputation: defamation

Some of the puzzles that people list for the public
get indexed by the search engines
(like Google).
Some people find those puzzles and cannot figure out how to make a puzzle
of their own. So this page now has the navigation sidebar.

There are now buttons on the puzzle so that you can get a clean page,
in either HTML or PDF, that you can use your browser's print button
to print. The PDF format allows the web site to know how large a
printer page is, and the fonts are scaled to fill the page.
The PDF takes awhile to generate. Don't panic!