It used to be that Playboy was the magazine that boys of all ages bought on the sly, its cover papered over to protect the innocent shopgoer. In the mid-70s, the magazine reached 5.6 million readers. Today, i’s down to about 800,000.

So if sex no longer sells, what does that say for the women in real lif? The ones who never made it to a centerfold, either because their scruples were too high or their “assets” were too low?

It means that it is going to take a lot more to get pulses racing. Perhaps the next step is to slowly…and seductively…put on an item of clothing.