Thursday, February 25, 2010

When my son Matthew was in Cub Scouts, he set out to win the sales contest for selling candy. We spent many days out in front of the supermarket and he sold a lot of candy at $1 per bar. In fact, he sold over $1,000 worth. He also got many people to give him money just because and not take the candy. Matthew was a cute little kid and people wanted to help him. Sometimes, his younger brother Charlie would help him sell. He was 5 years old with an angelic face and had what most people would consider natural sales ability. When Charlie was selling candy bars, even more people just gave him money and let him keep the candy. They would even mention how cute he was.

Now I am not telling you this story to brag about my kids or even get you pumped up to sell your business opportunity. What I want to point out is that hardly anyone bought the candy because they love that brand of candy. They bought the candy because they were attracted to the cute kids and wanted to help them out. This is what I refer to as “attraction marketing”.

How would you like people to join your network marketing business or internet marketing business just because they wanted to work with you, not because it has the best comp plan, the best management team, the best products or any other special feature?

Too many of you are selling your business opportunity. People don’t like to be sold but they do like to buy. I would like you to try an experiment this week. I would like you to stop trying to sell your business opportunity. Hundreds of my Facebook friends contact me every day pitching their business opportunity to me most of whom have not even read my profile to see what I am into already. They don’t care. They think the more that they pitch their business opportunity, the more sales they will make. Maybe that is what you think.

I have a better plan, one that has completely changed how I recruit for my network marketing business. Not only have I recruited more people using this plan, but I am making money each month from the 95% of the people who will never join my business opportunity.

I want to help you learn how you can duplicate my success. I would like you to keep an open mind to learn from those people who have gone before you who are now wildly successful.

The first person I want you to connect with is Mike Dillard. He went from waiting tables to making over $7 million in the last three years. He created a FREE video boot camp teaching you how to use magnetic sponsoring to get people to ask you if they can join your business. You can get it now at http://leadsexplosion.magneticsponsoringonline.com/

Wednesday, February 3, 2010

Michael Dlouhy created the 5 pillars for evaluating a network marketing business. I critiqued them in another blog post. I’ve created my own 6 pillars for the network marketer. Regardless of how wonderful the business is, you as a network marketer need these pillars to be successful.

Pillar #1: Don’t join any network marketing company unless you are going to give 100% of your effort to your success.

Have you ever joined a network marketing business because a friend convinced you that it was a great company and when you joined you would make a lot of money? Did you then just sit there waiting for the money to pour in? Network marketing is work just like any other business. Unless you give it 100%, you will not reap the rewards.

Pillar #2: Join a network marketing company whose products or services you truly believe in and you will use. Don’t join it just because you think you are going to make a lot of money or because someone else told you that it is a great company because it meets the 5 pillars of success or any other criteria.

Just because someone else tells you that a company is great, if you don’t like the products or services, you will not have the passion to promote them and will quit when obstacles become too great.

Pillar #3: Do not join a company that requires you to stock products every month just to keep your membership if you are not going to be able to sell or use them. You will either become overwhelmed or resentful and this will keep you from being successful.

Network marketing companies thrive on requiring their distributors to purchase a quota of product each month. It benefits them but it only benefits you if you are able to resell the product or if you would have purchased the product for your personal use anyway. If you can’t see how you can move the product, don’t join the company because you will end up spending more money than you make and will have a garage full of merchandise you don’t know what to do with.

Pillar #4: Don’t do it alone. The key to success in network marketing is building a strong team that will support you. Look for a strong upline leader and allow them to help you build a strong downline.

When you look for a company to join, look for a builder in the company and hop on board with them. Make sure that it is someone who believes in training their team and with whom you feel comfortable voicing challenges and asking for help. Keep in mind that there are many successful network marketers who are great at closing the sale but who are not trainers or team builders. Then follow the strategies of your team leader to build your own downline.

Pillar #5: Educate yourself on new ways to promote your business. Do not blindly follow one leader. Listen to many leaders and choose the methods that work best for you.

Technology and the internet have changed how network marketers can promote their business. The options are vast and growing to allow you to connect personally with potential recruits from around the world. Use online methods to promote your business. Don’t rely solely on techniques that worked in the pre-internet age.

Pillar #6: Become your own leader so people will want to follow you. Learn how to brand yourself to stand out among the crowd.

Instead of promoting your business opportunity to anyone who will listen including family and friends who have no interest in what you are doing, learn how to position yourself as a leader in your field using attraction marketing so that recruits will ask you how they can join your business.

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