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10.23.16

Experience The #HardenVol1 Event

Experience all of the action from #HardenVol1, where James Harden’s first signature sneaker was unveiled. The event also included a fashion show, guest DJ, and performances by recording artists Travis Scott and Young Thug, among others.

#HardenVol1 in Pictures

The apparel designer speaks with media members about collaborating with James Harden on the collection. “He is the co-creator and collaborator,” she said. “We absolutely worked with him very closely.”

The Lead Shoe Designer and adidas Product Line Manager for Harden Footwear talks about the process of designing a shoe fit for James Harden’s style of play. He said that Harden was very involved in the design process.

A look at some of the accompanying art at the event. The adidas theme surrounding Harden’s first signature shoe is “The time is now.”

James Harden poses in front of his new apparel collection. The apparel designer said they wanted to stick with the triple-black look for now, because it is bold and confident. Future colors will be coming at later dates.

James Harden talks about his signature shoe and clothing collection. When asked if he felt pressure to play better to help sell his shoe, he responded, “I don’t even know what pressure is.”

A detailed look at one of the first colorways of James Harden’s first signature shoe.

Here are the first four colorways of Harden’s signature shoe. Harden said he thought his signature shoe was the best in the game. Let us know what you think in the comments section.

Harden was very involved in the design process. He said he feels like people know him, but they don’t know his story. “It was imperative for me to express where I came from, how I got to this point, and everything in between,” Harden said.

James Harden surrounded by fans at the #HardenVol1 event in Houston, Texas.

Rapper Slim Thug was on hand for a guest performance during the #HardenVol1 event.

Travis Scott also made a guest appearance and took the stage for a performance during the event.

Travis Scott’s performs during the #HardenVol 1 event, while fans take pictures to capture the moment.

Travis Scott was joined on stage by fellow recording artist Young Thug.

Young Thug pumps the crowd up while performing during the concert portion of #HardenVol1.

Harden closed the event out by taking stage and saying a few words to all of his supports who came out to the event.

Another detailed look at one of the first colorways of Harden’s signature shoe.