Amazon Studios, which launched in 2010 with the goal of creating original online series and movies, announced Thursday that it would produce three new pilots.

The first is called "Mozart in the Jungle." It was created by the heavy-hitting trifecta of Roman Coppola, Jason Schwartzman and Alex Timbers, and based on the memoir of the same name by Blair Tindall. The show explores the highs and lows of life in the symphony.

The second, "The Outlaws," was created by Jeremy Garelick ("The Break-Up") and Jon Weinbach. It's about a professional football team and deals with the drama both on the field and in the back offices. It stars Matt Alvarez and former New York Giant Michael Strahan.

The final pilot to get the green light is "Transparent," which was created by Jill Soloway ("Six Feet Under"). It's described as a dark comedy about a family in L.A. "with serious boundary issues," and it stars Jeffrey Tambor, Judith Light, Gaby Hoffman, Amy Landecker and Jay Duplass.

Once the pilots are completed they will be hosted on Amazon Prime Instant Video and the company will use viewer feedback to decide which pilots will be turned into full-blown series to air on Prime Instant Video in 2014.

The same system was used to vet pilots that will air on Amazon this fall. The ones that made the cut were comedies "Alpha House," starring John Goodman, and "Betas," starring Ed Begley Jr.

To date more than 18,000 movie scripts and 4,000 series projects have been submitted to Amazon Studios, which purports to vet them all for possible production.