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Word of the Week 040220

Greetings Word of the Week fans and welcome to the April 2 edition of Clarion County's favorite word game.

It was on this day in 1978 when the original patent for "hook-and-loop fastener," also known as "Velcro," ran out.

Originally invented in 1941 by an engineer named George de Mestral when he noticed burrs in his dog's fur, Velcro (an official brand name) was originally patented in 1958.

The first Velcro did not seem to be as sticky as they had hoped. In 1983, Velcro's CEO told Martha Hamilton from The Washington Post, "We had petticoats falling off of gals and brassieres popping open."

By the time the patent was about to run out on April 2, 1978, Velcro decided they needed to step it up to keep up and surpass its competitors. The company worked to get Velcro into as many facets of industry as they possibly could.

By 1984, the marketing had begun to pay off. David Letterman was featured on his late-night show wore a Velcro suit, launched himself at a Velcro wall and stuck.

Before contemplating how to create a suit and wall from Velcro to replicate Letterman's feat, consider today's word, macaronic.