LingerieFW SS14 Day 1: Bradelis

LingerieFW celebrated the end of another successful edition last week with 1,500 attendees and 11 brands participating in runway shows and presentations from August 1 – 3, 2013 at the Metropolitan Pavilion here in New York City. Both attendance and brand participation doubled over LingerieFW’s inaugural event.

Bradelis New York kicked off three days of lace with a runway show for their SS14 lingerie collection. The brand, based in Japan, is known for its emphasis on fit and operates retail stores in New York City and Japan. The Bradelis runway show was the most attended with 300 attendees.

“Our goal for LingerieFW, from inception, has been just as it sounds: a Fashion Week for lingerie & intimate apparel, presenting an exciting, buzz-driving, press-focused platform for brands & designers to present new collections,” said LingerieFW founder, Lauren Rich. “We feel fortunate that we have been embraced quickly by both industry and non-industry sides, made apparent this season through double the participation in showcasing brands, complementary sponsors, and both trade & consumer press. By bridging the gap between lingerie, the greater fashion industry and the greater consuming public, we’re able to provide powerful reach to both trade and consumer alike, and that is the perception we feel we are achieving.”