Footwasher Media Launches New Tech Press

REDWOOD CITY, CA--(Marketwire - September 4, 2007) - Footwasher Media, Inc. today launched New
Tech Press, a new online publication staffed by experienced freelance
journalists and covering only small to medium
start-ups in the EDA and fabless arena. The new publication will be the
first not supported by advertising. Content will be supported by featured
companies with below $50 million revenue.

The writing team at New Tech Press includes Cheryl Ajluni, Dylan McGrath
and Greg Lupion. Ajluni was editor in Chief of Wireless Systems Design,
EDA editor for Electronic Design and Advanced Technology Editor for
Electronic Design China. McGrath covered the semiconductor industry for EE
Times. Lupion recently left EE Times after 17 years as an executive editor
and manager of operations.

New Tech Press will feature weekly profiles of these companies and monthly
stories on industry niches and trends. Video and audio podcasts will also
be featured monthly. A "firewall" will be maintained between business and
editorial divisions of New Tech Press to ensure the reporting is objective.
Final editorial control will rest with NTP.

"Advertising revenue, the traditional support of the free press, is
steadily declining, forcing severe cuts in editorial staffs and virtually
eliminating coverage for small technology companies," said Lou Covey, CEO
of Footwasher Media and publisher of New Tech Press. "New Tech Press is
the best way for
start-ups to affordably sponsor objective reporting on the technology
industry, raising their visibility and their perceived value."

In the near future, a unique feature will be added -- a private company
"ticker" that will track the top 10 private companies in the segment
covered. The position of the company will be based on the perceived value
of the company developed by traffic on the site. The less "buzz" a company
has, the lower its perceived value.

Within a year, the publication will also feature a searchable database
developed from the content the staff creates and will offer custom research
by editors on specific subjects.

A presentation on the new publication is available free through iTunes®.
Go to the iTunes store, click on podcasts and type in "Lou Covey" in the
search window. Download "Time for Revolution."