Breaking News: Walmart Stores Will Match Online Prices With Amazon!

November 13, 2014

For Black Friday 2014, Walmart Stores Inc. is formalizing the practice of matching the price of online retailers, including Amazon. The company informed managers of stores across the United States on November 13th that the practice is approved.

This is big news for Walmart shoppers, since previously the price matching polices officially only matched other brick-and-mortar stores. Greg Foran, President and CEO of Walmart U.S., told Reuters that half the stores were already doing this anyway.

Since Amazon traditionally sets it's price just below the big box stores during the Black Friday season, and they've been pushing for same-day delivery in select major cities - it's a smart move for Wal-Mart to give customers more incentive to shop in-house.