Fox Trademarks New Slogan: “America Is Watching”

Whether or not they watch Fox News Channel regularly, a lot of people talk about its primetime hosts: Sean Hannity, Laura Ingraham and Tucker Carlson. Now executives at the network hope to spark new conversation about its news anchors, like Martha MacCallum, Bret Baier and Chris Wallace.

The cable-news outlet this week is reaching out to Madison Avenue with a marketing effort that aims to remind advertisers and media buyers about how well-watched the network’s programming is and how much people talk about it.

A new marketing slogan, “America Is Watching,” has been trademarked and a map of the United States has been created showing that no matter whether the region tilts red or blue politically, Fox News is the most-watched cable-news outlet there – pressing against the notion that the network is only for conservatives.

Fox News took in just over $1 billion in advertising last year. Hit the link for more about the ad campaign.