Whether you agree or disagree about the importance of these specific points, they serve to remind us that what works today for online marketing isn’t necessarily going to be what works tomorrow. As the steward of your company’s online assets (blog posts, pictures, videos, etc.), it is crucial that you create an infrastructure that takes this into consideration. Continue reading “Owning & Protecting Your Company’s Online Assets”

If you’ve grown accustom to adding a plus sign ( “+” ) in front of words or quote-delimited phrases in your Google searches, things have changed and Google Plus is to be blamed.

In late October this year, attempts to use a plus sign in searches resulted in seeing a message instructing you to stop doing that and instead place quotes around words and phrases to be searched for literally (exactly as-is and required).

At first this change seemed confusing since it contradicted 15 years of how we have been trained to use search with all search engines, not just Google. Some assumed it had to do with searches referencing the new Google+ property.