When we talk about sheer beauty of design and construction, there are extremely few Windows 10 ultrabooks that can stand shoulder to shoulder with the Apple Macbook 2016 and not feel a tad shy -- one of which is the Asus ZenBook 3.

I first saw it back in Computex 2016 and for me, it was love at first sight. I mean, it's just downright gorgeous (measuring only 11.9 millimeters thin) and ultra-light (weighing only 910 grams). Not to mention, the 12.5-inch Full HD LED back-lit display is simply brilliant.

Look at that concentric pattern on the aerospace-grade aluminum cover; It's undeniably Zen.

The Royal Blue variant even has gold trimmings, making it look even more elegant and high-end. This is a laptop you'd definitely love to flaunt in the office and in the cafe.

But what's truly incredible about this notebook is that despite having the same ultra-thin build and more or less the same SRP as the Apple Macbook 2016, Asus ZenFone 3 is far more capable -- thanks to its powerful set of internal hardware.

If you ask me, Asus ZenBook 3 is already the clear leader in its pack. If it had more ports apart from the singular one for USB Type C and perhaps if it were slightly more affordable, it'd be near perfect.

Donning an SRP of Php 79,995, Asus ZenBook 3 UX390UA is available in three prestigious colors, namely, Quartz Gray, Rose Gold, and - as mentioned - Royal Blue. It's now officially up for purchase in the Philippines via the following stores:

Alright! Let me wrap up this post by sharing a little trivia:Did you know that the creators of the first Asus ZenBook wanted to give the notebook a minimalist design based on the principles of Zen, evoking a sense of comfort and balance? To achieve this, they drew inspiration from a Swiss Watch and a Japanese Zen Garden. As a result, ZenBook's tapered edges and keyboard sections resemble the hands of a mechanical watch when viewed from the side while the hairline concentric pattern etched on the lid of the laptop mimic the familiar raked sand circles of a Zen garden.