Observations of a Serial Expat

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Keep your panties bright with “White Overlord”

I spotted this package of “White Overlord” laundry detergent/powder in Tai Po, Hong Kong earlier this month. “Darkie” toothpaste has already transformed into “Darlie,” but the makers of “White Overlord” haven’t yet received the “re-brand to save embarrassment” memo.

Nothing comes up on-line about this “retro” brand (in fact, take care running a search with this product’s name as you get sucked down an internet rabbit hole of hate that you didn’t want to know existed).

Not that I can recall, nostalgia in the sense of the little yellow post-it notes they use for displaying the price and the tacky advertising colors on the box and everything really, the devil is in the details. My family used to buy Darlie toothpaste. Glad to see that’s still around.

Ahahahahahahahahahahaha! I love this stuff. We’re currently in South India and were in a city the other day that had an area called ‘Jew Town’…it just feels weird to be able to say really un-PC stuff quite legitimately! “I’d like a tuk tuk to Jew Town to buy some White Overlord, please!” Nice….

Ha! I’m sometimes tempted to call Soho/Lan Kwai Fong (the part of Hong Kong that’s a sort of reverse “Chinatown” where all the white people hang out) “Honkie town.” But now that I look it up, see that some folks actually call all of Hong Kong that for-short and are not referring to the derogatory name for white people… Maybe we should “re-appropriate” it.