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90TH ANNIVERSARY COLLECTION

Travelling across nine decades: ninety years of history reflected in a handbag and in its flaps.

1920s CHARLESTON

The age of Charleston and of Art Déco, as romantic as “The Great Gatsby” by Francis Scott Fitzgerald. The Twenties of Josephine Baker and Art Déco - the age that gave birth to what we now consider modernity.

1930s JAZZ

The Jazz Age, the decade of glamour. The flap is made of tortoiseshell PVC with ivory colored mink fur, the inscription "30" laser-etched in white on the black tab.

1940s SWING

The crazed rhythm of Swing and the frenzied joy of music and dance.

The flap of the Forties handbag is printed with a petal and ruby check, the number “40” printed on leather ruffles and a bow, evocative of that decade’s pin-up girls.

1950s ROCK & ROLL

The age of rock'n'roll, Elvis and the "greaser" gangs, illuminated by the omnipresent jukebox lights.

The flap is pink, turquoise and onyx with embossed colored parts, the number "50" in light gold, the tab iridescent.

1960s BEAT

The flap is like a turntable resting on a desaturated Union Jack flag. Onyx black on the printed base, a long stud in place of the volume knob, the number "1960" smack in the center, where a vinyl LP’s label would be.

1970s DISCO

The age of the disco revolution, the decade of glitter and the absolute freedom of a new underground culture.

Glitter fabric, the flat sails and mirrors of Disco Ball hanging from the nightclubs’ ceilings, reflecting the light of a future
that seemed stranger and more exciting than science fiction.

1980s PUNK

Long live Punk, and New Wave. Fashion as provocation. These are the years, for Furla’s journey, of the heart-shaped flap fastened with safety pins, studs and a denim tongue: and a bold, unabashed "Furla 80" printed on the flap.

1990s HIP HOP TECHNO

The Age of Hip-Hop, of rappers, “gangsta” style and “bling-bling”, the luxury of excess.The Nineties flap is made of suede, with an onyx and orange rubberized thermo-adhesive strip.

2000s

Furla’s time travel ends in the “Aughts”: the decade of technology, the dawn of the new Millennium. The silver laminate lined with a folding plate, just like a robot’s; the screw-shaped rivets, the shimmering rhinestones: a world expanded and flattened
and interconnected by technology, our digital present so unthinkable back in the Twenties when the Furla journey began.

1920s CHARLESTON

The age of Charleston and of Art Déco, as romantic as “The Great Gatsby” by Francis Scott Fitzgerald. The Twenties of Josephine Baker and Art Déco - the age that gave birth to what we now consider modernity.

1930s JAZZ

The Jazz Age, the decade of glamour. The flap is made of tortoiseshell PVC with ivory colored mink fur, the inscription "30" laser-etched in white on the black tab.

1940s SWING

The crazed rhythm of Swing and the frenzied joy of music and dance. The flap of the Forties handbag is printed with a petal and ruby check, the number “40” printed on leather ruffles and a bow, evocative of that decade’s pin-up girls.

1950s ROCK & ROLL

The age of rock'n'roll, Elvis and the "greaser" gangs, illuminated by the omnipresent jukebox lights. The flap is pink, turquoise and onyx with embossed colored parts, the number "50" in light gold, the tab iridescent.

1960s BEAT

The flap is like a turntable resting on a desaturated Union Jack flag. Onyx black on the printed base, a long stud in place of the volume knob, the number "1960" smack in the center, where a vinyl LP’s label would be.

1970s DISCO

The age of the disco revolution, the decade of glitter and the absolute freedom of a new underground culture. Glitter fabric, the flat sails and mirrors of Disco Ball hanging from the nightclubs’ ceilings, reflecting the light of a future
that seemed stranger and more exciting than science fiction.

1980s PUNK

Long live Punk, and New Wave. Fashion as provocation. These are the years, for Furla’s journey, of the heart-shaped flap fastened with safety pins, studs and a denim tongue: and a bold, unabashed "Furla 80" printed on the flap.

1990s HIP HOP TECHNO

The Age of Hip-Hop, of rappers, “gangsta” style and “bling-bling”, the luxury of excess.The Nineties flap is made of suede, with an onyx and orange rubberized thermo-adhesive strip.

2000s

Furla’s time travel ends in the “Aughts”: the decade of technology, the dawn of the new Millennium. The silver laminate lined with a folding plate, just like a robot’s; the screw-shaped rivets, the shimmering rhinestones: a world expanded and flattened
and interconnected by technology, our digital present so unthinkable back in the Twenties when the Furla journey began.

NINETY YEARS OF ITALIAN CULTURE

Constantly evolving, as women’s taste has throughout the decades.

Furla’s history is made of vision, family bonds, and imagination, sharing with the world the Italian ideal of elegance, the sense of color, the freedom via modern design, the highest quality in leather and the highest standards of quality control.

The original store opened by the founder, Aldo Furlanetto, in Bologna, is still operating today in via Ugo Bassi: same address, bearing wtiness to the history of a company that grew from one single store (1955) to 400+ dedicated stores today (half of
which are directly controlle,d by the company).

Furla’s culture thrives via a strong, typically Italian paradigm – the family business – and an equally decisive vocation to global expansion and commerce.

Aldo Furlanetto was a staunch believer in the possibility for success of a company deeply commited to excellence – in accessories, in fashion – for its customers. For this reason, he used to travel all over Italy, all over Europe, looking for the best
leather and the most beautiful objects of his time.

Furla’s history is made of vision, family bonds, and imagination, sharing with the world the Italian ideal of elegance, the sense of color, the freedom via modern design, the highest quality in leather and the highest standards of quality control. The
original store opened by the founder, Aldo Furlanetto, in Bologna, is still operating today in via Ugo Bassi: same address, bearing wtiness to the history of a company that grew from one single store (1955) to 400+ dedicated stores today (half
of which are directly controlle,d by the company). Furla’s culture thrives via a strong, typically Italian paradigm – the family business – and an equally decisive vocation to global expansion and commerce. Aldo Furlanetto was a staunch believer
in the possibility for success of a company deeply commited to excellence – in accessories, in fashion – for its customers. For this reason, he used to travel all over Italy, all over Europe, looking for the best leather and the most beautiful
objects of his time.

GLOBAL EXPANSION

In the 1970s when his sons Paolo and Carlo and daughter Giovanna took over the family business, a new era of exponential growth began for the company; a revolution that transformed Furla in what it still is today, looking forward to what it will become
in the future.

The world – and fashion – had evolved: therefore Furla created since the 1970s, classic Italian leather, handmade by artisans, but also new materials due to the company’s commitment to research and development of new technologies.
The first collection of bags became an overnight success thanks to the precision of its design and the vision of a new customer, a contemporary woman looking for new, cutting-edge materials.

The 1980’s were the years of the expansion abroad, beyond Italy’s borders. The birth of a distribution network that covered 64 countries began with Paris and New York; the Tokyo store opened in 1990 –; they’re now (2016) 100. The same strategy brought
Furla products to the major global department stores and the elite shopping districts worldwide – from New York’s Fifth Avenue to Ginza, Tokyo.

In the new Millennium, Furla turned into a Lifestyle Brand: men’s collections, shoes, jewelry, and licensing for eyewear, watches and textiles collections, collaborating with leading brands – to guarantee customers a full Lifestyle experience.

The creation of Fondazione Furla for artistic projects represented an additional step towards Giovanna Furlanetto’s vision for an ever clearer definition of Furla’s values and its global reach. From 2000 to 2015 the company supported “Premio Furla per
l’Arte”, an art prize for emerging artists.

The company’s heart beats inside an Eighteenth Century villa in downtown Bologna, in the Milan headquarters only a few steps from the Duomo, and regional headquarters fully operative in New York, Hong Kong, Tokyo.

The creation of Fondazione Furla for artistic projects represented an additional step towards Giovanna Furlanetto’s vision for an ever clearer definition of Furla’s values and its global reach. From 2000 to 2015 the company supported “Premio Furla per
l’Arte”, an art prize for emerging artists.

The company’s heart beats inside an Eighteenth Century villa in downtown Bologna, in the Milan headquarters only a few steps from the Duomo, and regional headquarters fully operative in New York, Hong Kong, Tokyo.

90 years of authenticity, in numbers and spirit.

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I have read the privacy notice and declaring to be older than 16 years, I wish to receive by e-mail newsletters about Furla events, discounts, exclusive promotions, products and services (given that my personal data processed for this purpose are: name and e-mail address). I understand that I can unsubscribe from the newsletter at any time, free of charge, and without any disadvantages (other than not receiving the newsletter anymore) by sending an email to privacy@furla.com or by using the unsubscribed link in the email I will receive. {{}}