Cameron to appear on 'Alan Titchmarsh'

David Cameron will appear on an upcoming edition of The Alan Titchmarsh Show.

The news comes a week after Piers Morgan interviewed Prime Minister Gordon Brown on his Life Stories program.

However, Cameron turned down the opportunity to appear on Morgan's show, telling Radio 4's Woman's Hour: "I am just not a great fan of the Piers Morgan format. I would rather do something a bit more substantial."

The Conservative leader has now agreed to appear on Titchmarsh's program on March 10 and is also thought to be in talks for a slot on The One Show, the Daily Mail reports.

A spokesperson for the Conservative party defended Cameron's decision to appear on The Alan Titchmarsh Show and added: "This is part of a strategy to reach out to non-Tories. We want to do all kinds of media."