Children set for a 'Harry Christmas' at the magical House of Fraser Gotto

House of Fraser’s Birmingham store will open its doors to a magical Christmas Grotto from this Saturday (29 November) to bring shoppers and families a ‘Harry Christmas’ once again this festive season.

For the second year, the grotto is being run by Harry Moseley’s charity, ‘HelpHarryHelpOthers’ (HHHO) who will be inviting children to meet Father Christmas and give him their present wishes from 29 November – 24 December to raise funds to help the charity in its efforts.

Located on the 5th floor of House of Fraser on Corporation Street, the grotto is home to a selection of traditional style shop fronts from yesteryear and a wonderful log cabin for Father Christmas and his elves, together with Rudolf the reindeer, frosty snowmen and festive penguins.

The grotto is also packed with activities for children to enjoy while they wait to see Santa, including bracelet making in support of HHHO, a colouring competition to win a Fraser Bear that is judged each week, plus Santa’s cinema playing Christmas films including Disney’s Frozen.

As well as meeting Father Christmas, the £5.00 entry fee ticket (which can be purchased at the Home and Childrenswear till points in House of Fraser) includes a quality present for each child, plus the opportunity to send Father Christmas a letter using the postbox located in the Children’s department on the 6th floor. Professional photographs taken whilst meeting Father

Christmas can also be purchased before leaving the grotto. All profits made from tickets will be used by to ‘Help Harry Help Others’ to support the charity in its efforts.

Georgina Moseley, Harry Moseley’s mum, said:

“Christmas is a magical time for children and it is wonderful that House of Fraser and Retail Birmingham are supporting this magical experience for children during the festive season. We are humbled that all proceeds will go to support HelpHarryHelpOthers so that we can in return offer financial support to adults and children affected by any type of Cancer.”

The House of Fraser grotto is a key feature of the city’s Christmas shopping experience and the largest in the city centre. Last year the grotto welcomed over 10,000 visitors raising significant funds for the charity.

Nirmal Madahar, store manager at House of Fraser Birmingham, said:

"We're absolutely thrilled to be working with HelpHarryHelpOthers again this year, a charity which continues to touch so many people. The grotto offers a truly magical experience for the whole family and we are delighted that it will open its doors in store this Saturday right up until Christmas Eve.”

Retail Birmingham, the city centre’s Business Improvement District, has worked in partnership with House of Fraser to design and create the grotto, which comes as part of the organisation’s on-going work to support retailers and operators in the city centre.

Steve Hewlett, BID Manager at Retail Birmingham, said:

“The HelpHarryHelpOthers Grotto at House of Fraser continues to be a fabulous family attraction and a welcome addition to the city’s festive offer this Christmas time.”

The House of Fraser grotto will be open from 10am-5pm Monday to Saturday and 11am-4pm on Sundays until Christmas Eve. Tickets can be purchased from any of the Homewear and Childrenswear till points in store.