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(FILES) Picture taken on May 8, 2013 shows CEO of German sportswear company Adidas Herbert Hainer at the company's shareholders' meeting in Fuerth, southern Germany. German sportswear company Adidas, wants to bring its sales to over 20 billion by 2020 with a new strategy of an extensive interaction with consumers, announced on March 26, 2015 by the company. AFP PHOTO / CHRISTOF STACHECHRISTOF STACHE/AFP/Getty Images