An increasingly apparent trend in the food and beverage market is the opportunity to capitalize on the public's rising demand for the newest and greatest water products. In fact, according to the International Bottled Water association, water proved to be Americans favorite drink in 2018, with bottled water volume approaching 14 billion in 2017. This growth has led to leaders in the sector taking an innovative approach to carving out additional space, specifically in the area of smart water. The global smart water bottle market alone is projected to reach USD $48.7 Million by 2025, according to a new report by Grand View Research, Inc. The increasing awareness for adequate water intake among people of various age groups is anticipated to fuel the market growth. Active companies in the markets today include: The Alkaline Water Company Inc. (TSX-V:WTER) (OTC:WTER), National Beverage Corp. (NASDAQ:FIZZ), Monster Beverage Corp. (NASDAQ:MNST), Coca-Cola Bottling Co. Consolidated (NASDAQ:COKE), PepsiCo, Inc. (NASDAQ:PEP).

The Alkaline Water Company Inc. (TSX-V:WTER.V) (OTCQB:WTER) BREAKING NEWS: The Alkaline Water Company, with products bottled under the trademark Alkaline88®, is pleased to announce record quarterly sales were achieved in its first quarter for the fiscal year ending March 31, 2019. First Quarter Highlights (Unaudited) - (All amounts are in U.S. dollars)

Record first quarter FY 2019 sales of over $7.85 million

First quarter FY 2019 sales of over $7.85 million up over 51% as compared to first quarter FY 2018 sales of $5.17 million

Completed non-brokered private placement with aggregate gross proceeds of over $3.8 million

Expanded distribution in Texas with the addition of Grocery Supply, the largest wholesale food and beverage distributor in the state.

Alkaline88® is now available in Big Y World Class Markets across Massachusetts and Connecticut as a result of the Company's continued aggressive North-East expansion

Alkaline88® is now available in all 50 states at over 40,000 retail locations, including top national grocery retailers, Walmart, Kroger, Safeway-Albertsons and Shopko

Management Comments - "We have had another exceptional quarter of growth and continue to exceed our own expectations. We continue to trend ahead of our monthly projections for Fiscal Year 2019." stated Richard A. Wright, President and CEO of The Alkaline Water Company Inc. "As sales momentum continues into the summer we expect to see strong growth through the next quarter and rest of the fiscal year." concluded Mr. Wright. Read this and more news for Alkaline Water Company at: http://www.marketnewsupdates.com/news/wter.html

In other industry developments in the markets:

National Beverage Corp. (NASDAQ:FIZZ) is the leading innovator in the soft-drink industry today in its quest to influence a healthier choice for all consumers. National Beverage Corp. this month released the following statement: The Board of Directors has authorized management to retain defamation counsel to advise the Company on its legal options with regard to the July 3, 2018 article published by the Wall Street Journal and will notice the Journal's counsel about this false and misleading "report" immediately. Read this full article here

Monster Beverage Corp. (NASDAQ:MNST) - In an article published by TheStreet.com, Monster CEO Rodney Sacksrecently told shareholders that the company would probably raise prices later this year. CFO Hilton Hiller Schlosbergfollowed up by saying that the type of aluminum used in drink cans was supposed to have been exempt from the tariffs, but was later included. He said he monitors aluminum prices daily. Although the big soft drink makers and brewers tend to have pricing power, Wells Fargo analyst Bonnie Herzog wrote in a recent note that Monster does not. "We remain more cautious on MNST's ability to get pricing [raise prices] and note 75% of our convenience-store retailer contacts recently indicated that MNST is not in a position to take pricing in the current environment," she wrote.

Coca-Cola Bottling Co. Consolidated (NASDAQ:COKE) recently announced it is planning to build a sales and distribution center in Northern Kentucky and the company also is making investments on the Ohio side of the river. Brian Nick, vice president of communications for Coca-Cola Consolidated (Nasdaq: COKE), said the company took over Coca-Cola operations for the Cincinnati region in October 2016. Since then, Coca-Cola Consolidated has invested more than $12 million in improvements and upgrades to its manufacturing facility in Madisonville, located at 5100 Duck Creek Road.

PepsiCo, Inc. (NASDAQ:PEP) recently announced its second quarter 2018 (quarter ended June 16) financial results are available on its website at http://www.pepsico.com/investors . The results have also been furnished to the Securities and Exchange Commission (SEC) on a Form 8-K, which can be found on the SEC's website at https://www.sec.gov. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

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