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“We are more alike, my friends, than we are unalike.” Truly beautiful, inspiring, eye – opening. Words of Maya Angelou narrated through the commercial, beautifully stated, she expressed her thoughts on how the human family is similar, “more alike than unalike.” With the world filled with bigotry, hatred, racism, and all of the negativity, this ad […]

TV, radio, and newspaper…. OH MY! Hmm hello it’s 2016, we’re not always stuck on TV, radio, and newspaper. I mean, let’s get ahead in the game! I’m not saying you should forget it, as traditional advertising can also be effective. I’m just opening another roam of possibilities out there…in the digital world. Let’s talk […]

For all you die-hard Kylie Jenner fans, I have a question for you. When you see Kylie as the new face of Puma, would you buy their product immediately? If you don’t know Kylie, you are probably the most anti social human being on the planet. She may not change the world in a positive […]

The Three E’s, Two I’s. What is it? Encouraging. Engaging. Experiencing. Interacting. Inviting. Those are words that perfectly describe Experiential Marketing. It simply defines as a type of marketing that engages consumers with a brand by encouraging them firsthand through physical interaction. How it works: Experiential marketing relies heavily on engagement with the brand. Obviously. It is […]

Direct-to-consumer (DTC) advertising is directed towards patients for pharmaceutical products. There are many controversies relating to DTC advertising. I have thought about this for a while now. I even debated about this in college. I was in a group where we opposed it. However, as weird as it sounds, I am just about in between. As a […]

Welcome to the 3rd series of “Let’s Talk Emotions” where I discuss TV ads that affect our emotions. Just to briefly review, my attempt is to merely illustrate proofs on why ads work. Some of the ads I have shown on this series create all sorts of emotions, whether it is sad, depressing, humorous, and […]

Snapchat is the hottest app on the market right now, no doubt about it. It is emerging so fast that advertisers want to get a spot on this app. Snapchat then became an immense advertising space that can capture millions of viewers a day. The disappearing pictures and videos we may send personally to our friends or people’s […]