Tag Archives: Leo Burnett

Some would argue that significantly successful copywriters are born not made. I suppose you could say the same thing for long-distance runners or sculptors. The talent is there, but the perfecting is in the practice. With that in mind, perhaps the rest of us can learn from these classic, time-tested copywriting tactics employed by some… Read More »

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The Digital Nirvana blog provides insight on how evolving marketing and print technologies can fuel opportunities for business growth. Featuring compelling authors, prominent industry analysts and other thought leaders, the blog is a catalyst for a lively exchange of the most current thinking and a variety of viewpoints. The Digital Nirvana is a partnership between WhatTheyThink & Canon Solutions America.