Toyota And Subaru Move To “Converge Products”

Toyota, possibly more than any other automaker, epitomizes a major tradeoff inherent in mass-market success: mechanical and stylistic homogeneity. Subaru, on the other hand, traditionally occupies the other end of the spectrum, slinging mechanically unique but ultimately niche-oriented products. Since Toyota took a 16.5 percent stake in Subaru’s parent company Fuji Heavy Industries, observers have […]