Posts Tagged ‘sites’

Indonesia is a hotbed of internet growth. You can do a google search to find hundreds of articles citing the rapid growth of internet and mobile adoption in Indonesia, but none answer the question, what exactly are these people doing on the Internet?

I did a simple analysis using data gathered from Alexa and this is what I found:

Top 10 websites:

1

Facebook

2

google.co.id

3

Google

4

Blogger.com

5

Yahoo!

6

YouTube

7

Kaskus

8

WordPress.com

9

Detik.com

10

Twitter

Okay, so Indonesians like social networking (Facebook is the top site and social network, and also twitter), use google as their main search engine, a lot of them like to blog (blogger and wordpress are top sites) and watch youtube videos (probably at work? from my experience the 3G networks here suck making youtube painfully slow), for news they prefer detikcom (tabloid style sensasionalist headline selling news site, not exactly a standard for quality journalism), and they like to hang out at kaskus (the most popular local forum where you can find anything, and I mean anything.)

I tried to categorize each site in the top 250 and this is the graph I generated:

It’s interesting that news sites appear most frequent in the top 250, but what kind of news sites are indonesians browsing?

News

Rank

Detik.com

9

KOMPAS.com

13

VIVAnews.com

14

Detiknews

16

Detik Sport

19

Okezone.com+-+Indonesia+LEADING+News+&+Entertainment+Online!

24

Goal.com

31

KapanLagi.com: Kalau Bukan Sekarang, Kapan Lagi?

32

Inilah.com

36

Kompasiana.com

40

Detikcom: Situs Warta Era Digital

50

Tribunnews.com

51

CNET.com

63

LiveScore

76

Tempointeraktif.com

79

Detikhealth : Situs Warta Era Digital

80

Republika Online

83

CNET Download.com

85

wolipop.com

98

ANTARA News – The Indonesian News Agency

107

Media Indonesia – News & Views –

114

Kontan online

144

GSM Arena

145

Berita Liputan6 – Aktual Tajam Terpercaya

146

Metro TV News and Information

148

Eramuslim

172

bola.net

175

BBC Online

192

Go

202

Suara Merdeka

203

otomotifnet.com

226

viki.com

248

The Daily Mail

249

What can we gather from here? You can note that out of the top 10 news sites, Kompas is the only site that is the digital version of an actual newspaper, the other sites are purely online platforms. The other (detik, inilah) are more a mix of news and lifestyle/entertainment news, and goal.com is a football site. I recall reading a report on the emergence of BRICI countries that showed in countries like India and China people use the internet to access financial news where global financial publications such as financial times and CNBC were top sites they accessed. Apparently that has not happened in Indonesia yet where lifestyle and entertainment still dominate internet news consumption.

Another top category was file sharing, so what sites do Indonesians use to get there hands on pirated content?

File sharing

Rank

4shared

11

MediaFire

17

Ziddu

26

filestube.com

45

filesonic.com

46

Scribd

58

Free Download MP3 Lagu Indonesia Gratis

61

ganool.com

72

Megaupload

102

fileserve.com

105

Subscene

108

RapidShare

117

wupload.com

121

SlideShare

138

The Pirate Bay

158

iMesh

168

EnterUpload

173

File Hippo

178

Mp3Raid

193

icinema3satu.com

204

What about online commerce? What are the preferred online retailers/services here in Indonesia?

Commerce

Rank

Tokobagus

20

Amazon.com

21

Apple Inc.

57

Bhinneka

66

eBay

71

jne.co.id

87

OLX

93

berniaga.com

99

Alibaba.com

167

DinoMarket.com

177

Oriflame

190

Tokopedia

214

There still so much more information we can gather from this simple study. But if you’d like to dig around the data yourself, you can download the data set spreadsheet by clicking here –> Alexa.com