Entries in Qualcomm
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Weego's N Series family. From left to rigiht, 44, 66, 22 and 22S.Gerry Toscani is the CEO of Paris Business Products, a leading supplier of paper and business products for sale to both the general public and commercial customers. Things like DocIt organizers, PrintWorks paper, DocuGuard Security products and more. The company was established as a continuous forms producer in 1964, but has branched out since. However, its latest venture is somewhere out in left field, having nothing to do with its main line of business.

“Our business is still very strong, but the paper industry is in decline,” says Toscani. “Branching out into a new market, one with a lot of room to grow, made sense for our long-term viability.” And that business is portable power products. Things like jump starters and battery packs. Products with very little paper, even in the packaging.

“I got into this business,” says Toscani, “because there are nearly one billion batteries in use between cars, trucks, boats, notebooks and tablets. There’s a lot of opportunity.” A lot of opportunity that you’d expect established names like Energizer and Duracell, who dominate the throw-away alkaline battery market, to take advantage of by using their size, name brands and position in the market. However, as Toscani discovered during the research phase of building his business plan, the established players were more than happy to stick to what they were familiar with, and license their brand names to others.