Motionflow XR
The Sony BRAVIA KD49XF8796BU 49″ Smart 4K Ultra HD HDR LED TV‘s Motionflow XR always gives you a smooth picture. See every pass, counter attack and top corner finish in clear detail when you’re watching the big football match with friends.

Get ready for a cinematic experience when you gather the family and put on the latest blockbuster. Superheroes are bright and bold, background details stand out in twisty thrillers and explosive action scenes always looks sharp.

Latest technology
The BRAVIA KD49XF87 has some serious technology in its thin frame to give you the best picture quality. Powered by the latest 4K HDR Processor X1, you’ll get Sony’s most realistic image yet – video games leap off the screen, movies are shown in all their glory and even your daily TV shows look as clear as can be.

Its triluminos colour display brings out the best in whatever you’re watching, a wide colour palette gives you vivid detail – amazing when you’re getting engrossed in wild nature documentaries, or keeping young ones occupied with colourful cartoons.

Smart TV
You can easily view all your favourite streaming services on the KD49XF8796. Catch-up on all the new binge-worthy shows on Netflix or Amazon Prime in 4K quality, surf through the new music videos on YouTube, or just put on Freeview and catch-up on your favourite shows.

Voice-activated remote
With so many quality channels to choose from, sometimes you can get a bit lost in the TV guide when you’re looking for that specific show.

The voice control function on your remote makes changing the channel easier than ever – just press the mic button, say what you want to watch, and the 49XF87 will do the rest.

Elegant design
The Sony XF87‘s thin, black design looks great in any living room set up. Just pick the right spot, place it on its stand and it’ll be up and ready in no time.

It’s built-in cable management system helps to keep your home entertainment set up looking neat and tidy – no more unsightly wires getting in the way.