When Palin trademarked her name, experts found it unusual inasmuch as most politicians don't seek to profit from the use of their names. Assange is perfectly free, of course, to attempt to corner the market among reportorial service providers named Julian Assange. But it's worth pointing out that much more famous British journalists like Jeremy Paxon and Martin Bashir haven't taken the same step. So far, Assange hasn't filed in the U.S.