We believe that hypnosis will be optimally effective when the patient is highly motivated to overcome a problem and when the hypnotherapist is well trained in both hypnosis and in general considerations relating to the treatment of the particular problem. Some individuals seem to have higher native hypnotic talent and capacity that may allow them to benefit more readily from hypnosis.

It is important to keep in mind that hypnosis is like any other therapeutic modality: it is of major benefit to some patients with some problems, and it is helpful with many other patients, but it can fail, just like any other clinical method. For this reason, we emphasize that we are not "hypnotists", but health care professionals who use hypnosis along with other tools of our professions.