Insights on the product, technology trends and the Streaming Media Business from Team AMS @ Adobe

DECE Adopts Adobe Flash Access

The Digital Entertainment Content Ecosystem (DECE) has selected the upcoming Adobe® Flash® Access software as one of the approved content protection solutions required for premium video.

Adobe is a DECE Founder, and there are over 45 companies from every industry involved in digital media participating in this effort. In case you haven’t heard of DECE before, it is a consortium of leading technology vendors, content providers, consumer electronics companies, and service providers working to enable improved consumer access to entertainment content.

I’ve been spending a lot of my time over the last year or so working in DECE with representatives of these various companies, so it was great to be able to announce a number of key milestones today. Adobe is pleased to contribute to the creation of a vibrant ecosystem that makes possible new ways to connect users with premium content. DECE’s adoption of Adobe Flash Access will vastly expand the reach for DECE content and generate new revenue streams for participants.

Flash Access software will allow retailers and content owners to utilize the Flash Platform to reach hundreds of millions of devices in a short period of time, enabling compelling end-user experiences. DECE’s approval also signals broad studio support for this technology.

If you follow this blog, you probably already know that the Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for the development of Web applications, content and video that runs consistently across operating systems and devices.

Adobe Flash Access 2.0, a key component of the Adobe Flash Platform, is a scalable, flexible content protection solution that enables the distribution and monetization of premium content. Flash Access 2.0 provides a way to combine the unprecedented reach and interactivity of the Adobe Flash Platform with robust security and flexible usage rules so that businesses can enforce necessary constraints, such as limiting viewing to a given rental period or set of devices.

As announced last year, content protected with Flash Access 2.0 will play on the upcoming version of Flash Player. Adobe Flash Player is on over 98 percent of connected computers and delivers approximately 75 percent of Web video worldwide. Major broadcasters and media companies including Hulu, Warner Brothers, MLB.com, and DirecTV use the Adobe Flash Platform, which also powers the popular social media sites YouTube and MySpace.