Inside Fulfillment. What it implies, how to enhance it. Stacy Lynch, Research Administrator Readership Foundation Displayed to: The American Culture of Daily paper Editors April 11, 2002. What We Definitely Know. Readership decay can be turned around Substance straightforwardly drives readership

Transcripts

Slide 1

Inside Satisfaction What it implies, how to enhance it. Stacy Lynch, Research Manager Readership Institute Presented to: The American Society of Newspaper Editors April 11, 2002

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What We Already Know Readership decrease can be turned around Content specifically drives readership Some substance themes have more potential than others There are particular things that editors can do to enhance fulfillment

Understanding âSatisfactionâ What does it mean when perusers say that theyâre âsatisfiedâ with a story? How do theme, news judgment and length influence the parts of fulfillment? Does the element vary by sexual orientation, age, RBS, and instruction?

Total Satisfaction Appeal Relevance Readability Information Total Story Score Topic âImportance to Meâ

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What have we learned? âSatisfactionâ is intricate Some qualities matter more than others These qualities have any kind of effect: Topic âImportance to Meâ Appeal Relevance Readability Information

Key Questions for Editors Do we know enough about our perusers to pick the right sorts of stories? Do cutting edge columnists and editors have that data? By what means would we be able to enhance news judgment all through the newsroom? Are journalists and editors ready to evaluate stories from a readerâs perspective?