cold toes on the cold floor

This year, Elettra Wiedemann— along with a few other talented tastemakers— is saving us the trouble of scouring the department stores for the perfect gifts by teaming up with Versace on a "Gifts That Thrill" holiday gift guide that is sure to please everyone on your list. And with gifts at...

Keeping your toes warm during the winter months is important, but sometimes it's hard to resist strappy stilettos. Personally, I can't wear close-toed shoes for very long because I want my pedicured toes to come out of hiding and catch some fresh air. Nevertheless, if you are going to risk...

Rumi Neely's Fashion Toast has become one of the world's most popular fashion blogs with over one million unique hits a month. She has been featured in Elle, Lucky, Italian Vogue, American Vogue, and Nylon.
Rumi's 5 Favorites:
Favorite Movie: Igby Goes Down "I never get sick of watching...

Starting last month, the individual online locations of Bryanboy, Rumi Neely's Fashiontoast, Elin King's Style by Kling, and the digital counterpart of Industrie magazine, bacame part of the Nowmanifest network.
The homepage boasts instant updates from each of the bloggers–their posts,...

Macy's recently asked Rumi Neely of Fashion Toast , Elizabeth Spiridakis of Feels Like White Lighting and Jane Aldridge of Sea of Shoes to match bar III's effortless pieces with their own accessories. The result is a gallery of adorable looks. The collection hits stores in February, with...

Rumi and BryanBoy on a picnic
Half-Japanese, California girl Rumi Neely effortlessly stuns you with her profound and tearfully natural style prowess. This girl has, in two words, MADE IT. Ok, let's make it three, MADE IT BIG in the fashion world. I think it also helps that she's uniquely...

We chatted with the new New York-implant (he was moving in while we spoke and had been staying with fellow ANTM judge Kelly Cutrone until he found a place) about his transition to on-screen work, his latest projects, and new ones (possibly one with bff Rumi Neely) in the works.
Fashionista:...

Shop the collection with Rumi this Saturday, December 13th at The Grove's Revolve pop-up from 1 to 4pm.
· Are You Am I
· Fashiontoast's Rumi Neely is Launching a Dainty Clothing Line

E! Online tapped LA's own Rumi Neely to curate five occasion-appropriate looks for this weekend's desert festivities, and there's not a floppy hat or fringed thing in sight.
As expected, the ombré-coiffed fashion fixture's picks mainly consist of ultra-cool, ultra-pricey designer items,...

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BEVERLY GROVE—Join superstar blogger Rumi Neely of Fashion Toast at Satine this Thursday, January 29th as she celebrates her very own clothing line Are You Am I. The party is happening from 7 to 9pm at 8134 W. 3rd St. Come prepared to play dress up and be sure to RSVP to...