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ReachNow Car Sharing Service Arrives in Portland on September 19; Exclusive Preview Announced

Mon Aug 15 15:59:00 CEST 2016 Press Release

Portland, Ore. – August 15, 2016 – Following the successful launch and expansion of its free-floating car-sharing service in Seattle, ReachNow today announced that it will officially launch in Portland on September 19, 2016. Additionally, pre-registration for ReachNow begins today, and the first Portlanders to join will be eligible to start test driving the service during an exclusive two-week Preview Drive beginning on September 6, 2016. Lifetime membership for Portland members, which typically costs $39, is completely free now and throughout this pre-launch period.

F54

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BMW

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Brands

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3 series

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MINI Clubman

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Portland, Ore. – August 15, 2016 – Following the
successful launch and expansion of its free-floating car-sharing
service in Seattle, ReachNow today announced that it will officially
launch in Portland on September 19, 2016. Additionally,
pre-registration for ReachNow begins today, and the first Portlanders
to join will be eligible to start test driving the service during an
exclusive two-week Preview Drive beginning on September 6, 2016.
Lifetime membership for Portland members, which typically costs $39,
is completely free now and throughout this pre-launch period.

ReachNow’s Portland fleet at launch will include the BMW 3 Series,
MINI Clubman and two-door hardtop MINI. Additionally, by the end of
the year, the fleet will expand to include BMW i3 electric vehicles
and, in a first for ReachNow, the BMW X1 Sports Activity Vehicle.

“It’s an exciting time for us as we announce the launch date of our
first expansion city,” said ReachNow CEO Steve Banfield. “We’re
thrilled to be able to offer this exclusive Preview Drive opportunity
to new members ahead of our full-scale launch in Portland. We’ve seen
tremendous success since we launched in Seattle just over four months
ago and are excited to bring our next-level mobility service to the
City of Roses.”

As a free-floating car-sharing service, ReachNow offers its members
the ability to reserve a car near them through the ReachNow smart
phone app before picking up, driving and then dropping the car off
anywhere within the “Home Area.” Members can park the car in any legal
parking space on the street, including for free at meters and within
residential permit zones. This enables members to take quick one-way
trips without having to return the car to a specific space.

“As a pioneering city for transportation alternatives, Portland is
proud to welcome ReachNow,” said Leah Treat, Director of Portland
Bureau of Transportation. “On-demand car-sharing supports our existing
transit and bike infrastructure, helping Portlanders get where they
need to go, when they need to be there.”

ReachNow Home Area

ReachNow’s initial Home Area during the two-week Preview Drive
includes the Convention Center, Central Eastside, Downtown and the
Pearl District neighborhoods. When the service fully launches on
September 19, the Home Area will expand in the north to Columbia
Blvd., east to 72nd Avenue, south to Woodstock Blvd. and Sellwood
Moreland, and west to Goose Hollow and Northwest District. As
membership grows, more vehicles will be added to the fleet, and the
Home Area will expand to serve more areas of the city.

ReachNow Rates

Free lifetime membership is available to all Portlanders for a
limited time. Following the current the promotional period, lifetime
memberships will cost $39. Additionally, ReachNow will offer members
in Portland an introductory promotional price, with drive time charged
at $0.41 per minute and parked time charged at $0.30 per minute. All
prices are inclusive of insurance, fuel and parking at public meters
on the street within the designated Home Area, plus taxes and fees.

ReachNow is the latest in mobility services from the BMW Group. In
addition to providing traditional free-floating car sharing, the
service also plans to offer a chauffeur-driven “ride hailing” service,
vehicle-delivery valet service, short- and long-term rentals and
peer-to-peer car sharing to members in North America. From its
headquarters in Seattle, ReachNow will serve Seattle and Portland, as
well as additional North American cities by the end of 2016. Consumers
can become a member by downloading the ReachNow app for iPhone from
the App
Store and for Android on Google
Play. More information can be found at www.reachnow.com.

BMW Group in America

BMW of North America, LLC has been present in the United States
since 1975 and has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars.The BMW Group’s headquarters for North America is located in
Woodcliff Lake, New Jersey.

CO2 emission information.

Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.

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Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.