Former Gov. Tim Pawlenty (R-MN) has officially launched his presidential exploratory committee, in a Web video promoting his blue-collar background, his conservative views, his hope for the country -- and of course, as we've seen from his previous Web videos, his passion for big movie trailer music, fast cuts, and high production values.

"This country was founded on freedom. We, the people of the United States, will take back our government," Pawlenty says in voiceover, over the all-American imagery, stirring music, and rising sound of applause. "This is our country. Our Founding Fathers created it; Americans embraced it; Ronald Reagan personified it; and Lincoln stood courageously to protect it.

"And that's why today, I'm announcing the formation of an exploratory committee, to run for President of the United States."