Gamified Packaging

Implications - Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship.

Jam Packed Fun Moments is an interactive jam box designed for the Kissan brand by the Studio ABD to empower kids to make smarter eating choices. In addition to two fruity jars of jam, the boxed set... [More]