Wednesday, October 9, 2013

Coffee Origins 2013 at Greenbelt

When the alarm clock rings in the morning, most of the times if not always, first to come in mind is this "first morning taste."

It may not always be a pleasant one, but it gives me a sense of presence and aliveness. It also helps me to slow down and not rush into the hustle of the kitchen and the day.

One of the most delightful part of my morning is that first sip of my coffee- not so sweet, mellow, soft and strong, with a bitter after-note, always being accompanied by the first ray of sunlight bearing the beginning of a new experience.

I remember this taste and whenever I need a second of peace and gladness, I think about it.

Yet, creating an afternoon taste for it on a day, is already a reward.

With the delight it gives me in my every sip, more thoughts about it come to me, like how I can taste other variants, how to learn more about coffee production, how I can give back to the coffee producers and farmers (both local and abroad) by not only consuming.

Until, I saw the poster above in Facebook.

If you are a coffee lover like us, you can join us witness an event, taste coffee variants and come home educated with more scoops about our daily indulgence. As the Philippine Coffee Board Inc.(PCBI) and Ayala Malls collaborate once again for the 11th year now to present
COFFEE ORIGINS 2013. Dubbed as the country’s biggest coffee event, thousands of
coffee cups are given away for free to
all mall-goers.

The event is set for October 10-22, 2013
and is supported by URC’s Great Taste, Cream All non-dairy creamer, Aquabest
purified water, Suchero coconut sugar, coffee roasters like CRAI,
Gourmets, Siete Baracos, coffee machine
dealers like Hawaiian Coffee, government agencies like DA-AMAS, DTI Kalinga,
ARMM and the Province of Cavite’s- Cavite Coffee Development Board and Café
Amadeo.

This is an annual event to show that Ayala Malls support the development of the Philippine coffee industry as they showcase the
brew in a most upscale venue, which befits the specialty coffee promotion.

Media companies like Philippine Daily
Inquirer, Manila Times and Business World , Herword.com and High Life also are
supporting the promotion of the event.

There are also new supporters like The Peace and Equity Foundation (PEF) which will
showcase sugar products like Muscovado
and coconut sugar and coffee products as well.
PEF will also be organizing knowledge events on coffee. Landbank of the Philippines(LBP) will be
supporting the 6th National Coffee Summit on Oct 23, a perfect
culminating event for October’ festivities.

The Coffee seminar on Coffee Basics and How
to Put up a Coffee Shop will be held October 19 in Enderun Colleges. Latte art
demos will be scheduled in Commune Café in Salcedo Village, Makati.

As they have declared October to be the coffee month, they will be sharing a host of activities which we all can partake on:

About Me

A foodie, a mom to four. a wife, a baker, a business owner and a friend to many!
Method to my madness:
1. Frequent visits to places I love.
2. Fill up my home with lovely memories were eating is the medium.
3. Write my mind out!
For collabs, inquiries and reviews you may email me at gastronomybyjoy@yahoo.com or send me an SMS at 632 9176318186