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If you aren’t seeing the results that you’d like from your marketing efforts or would just like to see BETTER results, Use our Virtual Marketing Consultation to point you in the right direction!

Understanding Client-Types

Client type are basically the type of client you are searching for with your marketing. This term can be utilized in place of target market for better understanding. At the origin of every marketing plan, you must know the type of client you are looking for in order to tailor your message to attract that market segment. Although you think this is a no-brainer, you’d be surprised how many marketing campaigns omit this factor.

Knowing your client-type is important due to the fact that your service or product has a certain appeal to a select group of people. That appeal can be based on a temporary or permanent want or need, and may arise for a various number of reasons. Either way, understanding who and why you’re targeting the desired client-type will present a better marketing message across many mediums.

Finally, keep in mind, if you have more than one client-type, doing the Virtual Marketing Consultation more than once will work well for you because different client-types may find what they are looking for in a totally different fashion than your other client-types.

Now, let’s go over your specific answers.

On what client-type we are focusing on?*

Is your business currently without a website?*

Yes

No

Is your current website in need of a face-lift?*

Yes

No

Do you want better results from your website?*

Yes

No

Does your client-type use their mobile device to search for your products / services?*

Yes

No

Does your client-type buy your product / service online?*

Yes

No

Do you want to accept credit cards for payments online?*

Yes

No

Could your product be delivered as a digital download?

Yes

No

Is your service considered a membership?

Yes

No

Will your product / service be billed on a regular basis automatically?

Yes

No

Do you want your clients to pay for their invoices online?

Yes

No

Do you sell physical products that need to be shipped?

Yes

No

Will your client-type fill up a shopping cart and purchase multiple products at one time?

Yes

No

How many different products / services will you be selling?

1-10

10-100

100-1,000

1,000+

Do you have an existing product / service list in a database or Excel format?