Hyundai Joins Forces With The GRAMMYs For Second Year Of
Amplifier Center Stage Program

FOUNTAIN VALLEY, CA--Jan. 24, 2014: As part of a three-year
partnership as the "Official Vehicle Partner" of the GRAMMY Awards®, this
year Hyundai teamed up with The Recording Academy® and GRAMMY U® for the
2014 installment of the Amplifier Center Stage program: A GRAMMY U
Initiative.

Launched in 2013, the Amplifier Center Stage program gives up-and-coming
musicians a chance to share their music with a huge online audience. This
year's GRAMMY U Initiative unites emerging musicians discovered through the
Amplifier Center Stage program with established artists to provide
professional mentorship and exposure.

More than 5,000 new song submissions were received through Amplifier
Center Stage this year. Eyango (Florida), Reckoner (California), and
Jessica Faith (Arkansas), this years newly announced winners, will be
awarded one of three program offerings: a recording session and
professionally produced track with a leading GRAMMY-winning producer;
production of a music video with a noted producer and/or director; and an
opening performance slot on a major tour and/or music festival.

David Guetta, French music producer and DJ, has been named the official
Ambassador for the 2014 Amplifier Center Stage program. He will join the
program alongside the 2014 Amplifier Center Stage curators including
GRAMMY-winning jazz pianist Robert Glasper, pop singer Ariana Grande,
GRAMMY-nominated country artist Hunter Hayes and GRAMMY-nominated hip-hop
artist Kendrick Lamar. This diverse and celebrated group of musicians
builds off the highly-successful 2013 program, which was curated by Mike
Shinoda, member of two-time GRAMMY-winning band Linkin Park.

"Hyundai's continued partnership with The Recording Academy demonstrates
our brand's passion for creativity and innovation," said Steve Shannon,
vice president, marketing, Hyundai Motor America. "By teaming up with
established pioneers within the music industry, we help bring the next
generation of music originators and innovators to the forefront. Our
relationship with the GRAMMY Amplifier allows Hyundai to connect with an
audience that loves music and share great music with fans everywhere."

Hyundai vehicles also will play a starring role at the GRAMMY Awards. As
the "Official Vehicle Partner" a fleet of Hyundai vehicles will help
chauffeur VIP guests to and from the annual Clive Davis GRAMMY Party on
Saturday, Jan. 25, 2014. Additionally, Hyundai's brand new 2015 Genesis,
which features the GRAMMY Special Merit Award winning Harman Lexicon® audio
system, and Tucson Fuel Cell vehicle will be displayed on the red carpet
and at the official GRAMMY Celebration® after-party. The 56th Annual GRAMMY
Awards will air on Sunday, Jan. 26, 2014, live on CBS, at 8 p.m. ET/PT.