How to build a successful programmatic campaign

Building a successful programmatic campaign is easy with Choozle’s “Campaign Planner Guide”!

Follow the guide by completing the campaign parameters to fit with your digital advertising strategy and select the targeting tactics & strategies to be used based on your monthly budget. Once each field is complete you are sure to be on the Path to Success!

Scope & Objectives

Define the scope and objectives to help you figure out the nitty-gritty of a campaign and guide you in selecting a strategy and targeting tactic that will yield the best results. Complete the following fields:

Strategies & Tactics

Devise your digital advertising campaign strategy by selecting one or more strategies and targeting tactics that fit your campaign budget. Select from the following budgets:

*You may choose any tactic more than once if you would like to target difference audiences.

Choose 3–4* of the following:

Contextual
Data
Retargeting
Contextual Keyword

AND

Choose 2 of the following:

IP
CRM
Video

*You may choose any tactic more than once if you would like to target difference audiences.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.