In the past decade, millennials have become the “most researched generation in history.” They stormed the generational field with their vast knowledge and willingness to adopt an array of new technologies and social media, encouraging marketers to decode the best Gen Y communication tactics. Millennials are trailblazers in new media, but their haughty, technological reign…

With the coming of Spring and Summer, the weather warms up and folks will be looking to cool off with trips to the beach or to the lake. The teaser above for CLM BBDO’s A Trip out to Sea PSA for Guy Cotten, a French marine equipment and clothing brand, will make you think twice…

Millennials are receiving a lot of attention these days. They’re reportedly self-centered, entitled and can’t survive without technology. And while Facebook usage is waning among the generation thanks to instant-gratification platforms such as Snapchat, what about older generations? Both of my grandmothers – proud baby boomers – are on Facebook, use a computer daily and…

One of the biggest reasons that marketers haven’t made a big push toward mobile media yet is the lack of standards for the relatively new format of tablet magazines. But all of that may be on the verge of changing, as AdWeek explains: In the three years since consumers got their hands on Apple’s first…

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