LIBERTYVILLE,
Ill. – Aug. 1, 2013 – People want choice. The choice to design their own
phones. The choice to control their phones by voice when their hands are
occupied. The choice to have their phones assembled in America.

Moto X offers you that choice. It’s
designed by you, responds to you and is made for you by Motorola, a Google
company. Once you turn it on, it’s all yours. And every Moto X sold in the USA
is assembled right here in the USA.

With the best of Google services
baked in, Moto X helps you get everyday tasks done quickly and with less fuss.
But it’s also designed to sip battery, not chug it, so it will go all day and
into the night.

Responds
to You

Moto X is ready when you are. It
responds to your voice - no touching necessary. With Touchless Control you can
check the weather, get directions, or do just about anything without lifting a
finger. Moto X doesn’t guess like other phones do. It knows.

With Active Display, Moto X keeps
the information you need to know at your fingertips. Instead of a constantly
blinking light, important information quietly appears on the screen. It doesn’t
interrupt. You don’t have to wake it up to look at the time or see your
messages. Before you know it, that constant itch to check your phone will be
gone forever.

Need to capture that perfect moment
before it’s gone? All it takes is two quick twists of your wrist and Moto X’s
Quick Capture camera is ready to shoot. Touch anywhere on the screen and you’ll
get just the shot you want. Its high-quality sensor can capture the darkest
scenes or stop motion blur in bright light. You’ll see the difference in every
shot.

And all of this is battery-friendly,
so Moto X is ready to respond all day long.

Designed
by You

Your Moto X is truly yours, because
you design it. Through our online studio, Moto Maker, you choose the colors,
and decide on the details: front, back, accents, memory, wallpapers, even add a
name or a short message. When you’re done, we assemble your Moto X right here
in the USA and ship it to you for free in 4 days or less*.

Choose from more than 2,000 possible
combinations, with more to come. We’ll be constantly exploring new offerings,
such as real wood backs, starting later in the year. Still love the classics?
You can choose an eye-catching woven black or woven white model right in the
store (see below for more info on availability).

We’re pretty sure you’ll love your
Moto X, but if for some reason you don’t, you can redesign or return it within
14 days**, no problem.

Made
for You

Moto X has a unique curved back,
designed to fit your hand comfortably, along with a 4.7-inch screen that makes
it easy to operate with only one hand -- when you want to use your hands that
is.

Plus, no one has ever assembled a smartphone
in the US before. We think it’s about time. Each Moto X sold in the US is
individually assembled in Ft. Worth, Texas. Doing this in the US means you can
design a custom phone online and have it delivered right to your doorstep in
just a few days.

You
Are What You Wear

We’ve partnered with the most
innovative brands in the world including SOL REPUBLIC to create an ecosystem of
accessories for your Moto X. We call it M4DE Motorola™. These include
headphones, speakers, cases, docks and more.

You can even match your headphones
to your Moto X. They come in all the same custom colors of the phone, in two
different styles. On your ears: SOL Tracks HD headset with a V8 sound engine
that has deep base and high quality. In your ears: SOL JAX earbuds with
controls for calls and music, plus free ear tips for life.

Where
to Get It

Moto X will be available in the US,
Canada and Latin America starting in late August/early September.

In the US, woven black and woven
white models will be available at AT&T, Sprint, US Cellular, Verizon
Wireless and at national retailers including Best Buy stores with a suggested
retail price of $199 with a new two-year agreement. Additionally, it will be
available on all carriers, including T-Mobile, at Motorola.com.

Visit motorola.com to sign-up for
more details about Moto Maker, which will first be available for AT&T
users. And, coming soon to Best Buy.

Certain features, services and applications are
network dependent and may not be available in all areas; additional terms,
conditions and/or charges may apply. All features, functionality and other
product specifications are subject to change without notice or obligation.
Contact your service provider for details.