The Swedish vlogger, whose real name is Felix Kjellberg, used the slur during a live stream on Sunday after an opponent pissed him off, prompting the icon to say: "What a fucking n*****… Sorry, but what the fuck."

After getting heat for using the slur, PewDiePie owned up to his inappropriate commentary in a video shared Tuesday and pledged to "do better," telling his fans:

The gamer responded to the backlash with an 11-minute long video on Thursday, saying:

"I'm sorry for the words that I used as I know they offended people, and I admit that the joke itself went too far… I do strongly believe that you can joke about anything. …I love to push boundaries but I consider myself a rookie comedian. I've definitely made mistakes like this before. It's always been a growing and learning experience for me."

Disney and YouTube smartlycut ties with the controversial star (real name is Felix Kjellberg) on Tuesday following a video from January 11, where the gamer reportedly hired two men to hold a sign which read "Death to All Jews."

Gross. We're all for shock value, but where's the line???

He's not the only person to make web videos while stirring up controversy, though…

However, it appears as though Disney isn't the only business partner Mr. Kjellberg is losing as YouTube has officially canceled the second season of Felix's reality show, Scare PewDiePie. In fact, the Google-owned video platform has also removed