My kids, now 13 & 15 are big readers. I have few rules in my house but one of them is they READ before bed. Always. No excuses except illness. My son was assessed at a university reading level when he was 10. My daughter just wrote part of the newsletter for her school. So, keep reading to your kids. Make them read, yes, make them like you make them brush their teeth. Let them read whatever they want! Just read. :-)