In getting people pumped for their upcoming E3 2012 events, Sony says that their press conference will offer up “the future of gameplay and innovation”. Normal PR speak, or could the company have something interesting up their sleeve?

“Join PlayStation executives as we announce the future of gameplay and innovation. They will be sharing more about the new PlayStation lineup, products, and services that will drive the upcoming year in entertainment,” says Sony’s E3 2012 website touting their press conference.

Of course, that could just be the typical hype that companies like to build for whatever it is they’re going to be showing off. However, there has been talk that Sony might be trying to beat Microsoft to the punch in terms of launching the next round of gaming consoles.

What if Sony were to unveil something, anything about the PlayStation 4 at this year’s E3? It would take a huge amount of wind out of the sails of Nintendo’s Wii U launch, and could help to start building hype before Microsoft has the chance to reveal anything about its own next Xbox.

What do you think? Will Sony be showing the actual “future of gameplay and innovation” at this year’s E3, or will that just be referring to new game for their current platforms?

About Eric Patterson

Eric got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights.

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Sony Promises ‘The Future of Gameplay And Innovation’ At E3

In getting people pumped for their upcoming E3 2012 events, Sony says that their press conference will offer up "the future of gameplay and innovation". Normal PR speak, or could the company have something interesting up their sleeve?

In getting people pumped for their upcoming E3 2012 events, Sony says that their press conference will offer up “the future of gameplay and innovation”. Normal PR speak, or could the company have something interesting up their sleeve?

“Join PlayStation executives as we announce the future of gameplay and innovation. They will be sharing more about the new PlayStation lineup, products, and services that will drive the upcoming year in entertainment,” says Sony’s E3 2012 website touting their press conference.

Of course, that could just be the typical hype that companies like to build for whatever it is they’re going to be showing off. However, there has been talk that Sony might be trying to beat Microsoft to the punch in terms of launching the next round of gaming consoles.

What if Sony were to unveil something, anything about the PlayStation 4 at this year’s E3? It would take a huge amount of wind out of the sails of Nintendo’s Wii U launch, and could help to start building hype before Microsoft has the chance to reveal anything about its own next Xbox.

What do you think? Will Sony be showing the actual “future of gameplay and innovation” at this year’s E3, or will that just be referring to new game for their current platforms?

About Eric Patterson

Eric got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights.