Top SEO Myths

Some SEO bloggers think quality content is the only route to SERP success while others tend to downplay its importance in favor of other SEO techniques. As it turns out, they’re both wrong.

Quality content is very important, hugely important, but it doesn’t exist in a vacuum.

You can have the most fantastic content in the world but unless you’ve done the rest of your job, like good keyword research, it won’t matter much at all. On the other hand awesome keyword research without quality content won’t help much either.

Good SEO means balancing out various techniques to the most out of each one.

I’ve been trying to rank higher on the search term ‘Free Lotto”. However, FreeLotto.Com has grabbed in the top three results due to their indexing of .asp pages? Google doesn’t seem to mind. Anyone know if this is this a legitimate trick to use against Google search?

Overall a nice compilation of tips, in fact I was expecting to see a lot of things that I would disagree with and didn’t really find much. Of course I always need to speak up for the black hatters, it might not work long term but for some people they might not have the resources or the talent to compete long term anyway, no nothing is being risked here.

As well, a short term profitable approach may be better period depending on the advantage that can be gained,. In other words, you put together a campaign and if you run into trouble, you adjust, and even if you get shut down, you just build another one pushing the envelope once again per the new maximum allowable standards

I’d even go as far as to say that even using terms like black hat is a bad idea. I’d rather see green hat, yellow hat, and red hat. This is like the three bears. Papa Bear is a green hat, is always scared and therefore doesn’t optimize. Mama Bear isn’t paying attention and is red hat, meaning that she uses things that clearly don’t work. Baby Bear is the yellow hat, not being afraid to try out things and optimize, and will discard anything that is in the red, so Baby Bear is always putting her best foot forward and is ruled by science and not paranoia.

OK well maybe I can say something as well about keyword density. So you are saying basically that keyword density doesn’t matter at all. By the way, SEOMoz doesn’t impress me a whole lot actually.

I can’t imagine why we would look to something and say, well there are more important things out there and this isn’t as important as it used to be, so let’s not even bother with it.

That makes no sense, and whoever gives you advice like this, I would be really suspect of. Keyword density is in fact still vital, not just important but vital, however the overall page density is less important.

So it’s actually all the more important to get your keyword dispersion right, meaning in terms of your tags and up front, and it’s less to to have to worry about distributing it throughout the text, although if a decent amount is going to be helping us a little, and it flows naturally, why the hell wouldn’t we want it in there?