BOSTON--(BUSINESS WIRE)--The rules of engagement between smart home companies and digital
assistant ecosystems are changing as smart home market growth continues,
highlighting areas of opportunity – and caution – for device
manufacturers, service providers, and digital assistant platforms alike
according to a report just released by Strategy
Analytics. According to the report, “Smart
Home Digital Ecosystems: Competitive Comparisons”, how
companies approach collaborating with digital assistant providers and
integrating with these ecosystems will dictate their success or
challenges in the smart home market, and the risk-reward analysis is a
delicate balancing act.

“Digital assistant ecosystems such as Amazon Alexa, Google Assistant,
Alibaba AliGenie, and Baidu Duer are growing at a fever pitch,” said Bill
Ablondi, director, Strategy Analytics’ Smart Home Strategies
research service. “It is no longer a question of whether smart home
companies are part of a digital assistant ecosystem, but to what extent
they are part of it.”

Assessing how to navigate among digital assistant ecosystems and the
roles partnerships will play to create opportunities or address
challenges will help companies bolster their smart home strategies and
better align them to shifting market dynamics.

“The number of brands supported is a solid metric for smart home device
companies and service providers to consider when developing their
digital assistant ecosystem partnership strategies,” said Jack
Narcotta, senior industry analyst, Strategy Analytics’ Smart Home
Strategies research service and author of the report. “However, we
believe there are potentially more significant factors for these
companies to consider when evaluating such a partnership, such as
assessing how large the roles digital assistant providers will play in a
company’s smart home business model.”