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Friday, April 23, 2010

"One day after being profiled by the New York Times, the social buying site, Blippy, is finding out that being in the public eye cuts in both directions.

"The six-month-old site lets users link their credit cards and e-commerce accounts and share that information with friends and even strangers on their purchases. The venture capitalists seem to be intrigued. Blippy has raised $11.2 million in funding from August Capital and Charles River Ventures.

"But there are limits to sharing private data - especially when it's not done voluntarily. Some sleuths have found they can use Google to come up with the credit card numbers of Blippy users."