Introducing The Check-In, a new video series from Leonardo for hotel marketers. Learn from our experts on what trends are shaping today’s travel industry, and how hoteliers just like you are thriving in this competitive landscape. Check out our first 6 episodes!

The travel industry boasts one of the most complex digital landscapes out there when it comes to consumer browsing and purchasing behavior. So how does your hotel stand out and win more bookings? Alan Young, Co-Founder of Puzzle Partner, shares his tips (and tools) to help.

Travelers are in search of informative, engaging, interactive experiences. And just like online retailers, hotels that meet these demands have the potential to drive sales and compel shoppers to click the ‘book now’ button.

The travel shopping journey has become an extensive process across the internet during which most travelers visit 20+ sites before making a hotel booking decision. To stand out, hotel marketers need to understand the journey travelers go through and appeal to them along the way.

Between the growing popularity of social media and mobile devices, many believe the hotel shopping journey has changed, but has it? We asked Laurence Bernstein, Managing Partner at Protean Strategies, for his opinion.