This astounding chart shows what happened to referral traffic to the Buzzfeed network in the last two years. If this is not an isolated incident (and there's reason to believe that it is not) then we may be witnessing social's coming of age as the dominant paradigm for how content is organized and discovered on the web. The implications are profound...

The veneer of perfection that once separated the world of marketing from the everyday customer experience has cracked. Internet transparency is breaking down the artificial barrier between collective aspiration and personal experience.

The best brands don't fight this inevitable tide of history, they embrace it.

igital media represents a huge challenge to the theory and practice of branding. Some have even questioned if brands are now "dying". We don't think so, but we do think that many tactics used for brand-building are being rapidly replaced by new approaches. The way forward is about more than just adopting the latest digital tools, it requires a new way of thinking about, and managing, brand value. The following articles explores this topic in depth.

The web is disrupting the historical dynamics of customer loyalty; merely adopting new social media tools is not enough to resolve this issue. In order for brands to adapt successfully, the use of social media tools must be accompanied by a stronger customer experience orientation. This slide show lays out the challenge and offers some suggestions for future focus.

It goes without saying that we’re living in interesting times. One of the things that I’ve noticed about living through a period of significant change in business and culture is that concepts that feel counter-intuitive one day (because they are new, unfamiliar and sometimes downright strange) can turn out to be self-evident the next day.

We are living in a new era for brand-building. Digital technologies are making "Word of Mouth" more important than ever. In this presentation, find out about the implications of all of this change for your brand as well as some examples of how leading-edge brands are thriving under the new rules of branding.