The 'Coventry Conversations' media series - a weekly event often reported on this site - will be part of the multimedia mix and newly released material includes talks by Newsnight presenter Jeremy Paxman and BBC Director General Mark Thompson.

"For us it is really about sharing what we do with the wider research
and learning world," Pete Woodbridge, creative multimedia manager at the University, told Journalism.co.uk.

"This includes academics, students, our partners
around the globe, as well as our school partners, who might be able to
benefit from the content. The activity that we are doing with our YouTube and iTunes channels is also about giving people a better
insight into life at university, so that people can make informed
choices about the courses they choose.

"It is
also about continuing to meet the evolving needs of our own students
and adapting to the way that they engage with digital media so we can
teach them better," he said.

"The yield for us then, is the potential for it to build better engagements with people who are interested in our work, wherever and whoever they might be. It is about being open with how we do things and moving away from that old 'Ivory Tower' notion of a disconnected academic world."

PR of the week

In what is believed to be a world-first, Tenderlake, a London, UK-based start-up announced today the release of Tenderlake Genius, an intelligent agent that automatically learns about an organisation’s products and services by reading and analysing the organisation’s website and/or marketing materials, and then creates a steady stream of open opportunities to supply said products and services