Newly launched android television was the most sought after product in the electronic bazar that also galvanised during festival season. Amidst apprehensions in sarrafa, gold glittered from pushya nakshatra to dhanteras. However, the jewellers had to indulge in all the marketing gimmicks that is required to attract the customer to their shop.Desh Deep | October 30, 2016, 17:42 IST

BHOPAL: Markets flourished this festival season and a growth of about 25 % was witnessed across all the sectors. Gold glittered and automobile stock exhausted on dhanteras as people throng the markets for festive shopping. This is beside online shopping as there are no figures available for e commerce during the festival season.

Newly launched android television was the most sought after product in the electronic bazar that also galvanised during festival season. Amidst apprehensions in sarrafa, gold glittered from pushya nakshatra to dhanteras. However, the jewellers had to indulge in all the marketing gimmicks that is required to attract the customer to their shop.

An unprecedented advertisement campaigns on FM radio showed interesting trend. This time the jewellery shops were offering cars and iPhones on purchase of ornaments. Some shopkeepers were advertising about the history of their shop- that they are into business for 60 years. Some of them also offered concessions. People were apprehensive about the market as the beginning was very slow. Though the saraffa bazar registered almost 20 to 25 % growth in the market as compared to the last year, said Shyam Agrawal, president of jewellers association, it took huge effort to bring the customer to the doorstep of the shop.

But the automobile and electronic market witnessed actual boom. Tulsi Nainwani, secretary of automobile traders association said, “This time navratra and dhanteras both fell on the same month. There were logistic issues in the transportation of both two and four wheelers. There was a huge sell in both the sectors and on dhanteras , at many outlets, the two wheelers exhausted.”

He also said that there has been a growth of more than 25 % in automobile sector. Market sources said the sale figures should have touched an estimated Rs 80 crore in automobile sector. However, the final figures are yet to be accumulated. This festival season, people also upgraded their television sets. “There was huge response for android TV and 4K android”, said Shyam Bansal, president of traders association of electronics appliances. The sale has been tremendous, he said adding, and people just thronged electronics bazar.

Besides TVs, people opted for mobile phones and laptops. Market analysts said that on Dhanteras day, the electronic bazar must have done a business of Rs 30 crore. And if you add the purchase of navratra, one can add Rs 30 crore more making the festivity purchase to Rs 60 crore.

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