Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

Universal language - both Mafa and Western listeners showed an ability to recognize the three basic emotional expressions tested in this study (happy, sad, and scared/fearful) from Western music above chance level. This indicates that these emotional expressions conveyed by the Western musical excerpts can be universally recognized

Music

107 minutes

Your mood (studying)

Something you do (BBQ)

User Influence

So if you start to look at users listening behaviors - you can see that we are lighting up more parts of their day…

And thats what we are all about here at Spotify - delivering music to more parts of people’s day.

Because if it is a music moment to your consumer - it is a media moment to you.

Bacardi has been getting the party started for 150 years. Brand is inherently tied to music. Identity: where-ever Bacardi is, there will be a party. So, let’s bring the party to you.

14.
16
1. Hippocampus: Music and Memory
Dr.Amee Baird Dr. Severine
Samson
“Music is an effective stimulus for eliciting
memories, and may be beneficial in the
rehabilitation of autobiographical
amnesia.”
“Music was more efficient at evoking
autobiographical memories than verbal
prompts across each life period.”
Neurological Rehabilitation, 2014

16.
18
Dr.Adrian North Dr. David
Hargreaves
“Brands with music that fit their identity
are 96% more likely to be recalled than
those with non-fit music or no music at
all.”
“Respondents are 24% more likely to buy
a product with music that they recall, like
and understand.”
Teclamusic.com2013
“90% of customers like having music
in-store, where 60% said that music
made them stay in-store for longer.” 1
In-store music has “the capacity to
increase gross sales by 38.2%.” 2
1: Gallup Organization, 2007
2: Journal of Marketing, 2007
3. Prefrontal Cortex: Music, Recall, and Intent

25.
27
1. Music stimulates memories
2. Music conveys universal emotion
3. Music increases recall and intent
1. Music is contextualized in moments
2. Music activity reflects life
3. Music lovers are influencers

28.
Source: Confidential Spotify internal data, Q4 2013
In Car At Home At Work Working Out Public Transit
17% of commuters
listen to streaming
audio in their car
More than 42% of
music listening at
home is online
23% of users
stream music
online at work
22% of streaming
music is during
workouts
14% of streaming
is done on public
transit