Cadbury in the UK is helping to launch blippar, an app which allows smartphone users to play games using augmented reality

As part of its Spots vs Stripes Olympics-themed campaign users can play an AR game just by pointing their phone at a pack. With ‘Qwak Smack’, when they point the phone at a Cadbury chocolate bar you see an instruction screen then once the game launches players tap quacking cartoon ducks as they appear ‘out of the bar’ on an augmented-overlay on their smartphone screen. They can submit their score to go into to a prize draw.

Feb 12: When the readers become writers (or the evolution of advertising creative) – great presentation by @edwardboches http://slidesha.re/etrmXn

If you don’t follow Edward Boches then you are missing out. He is Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. This is just one of his inspiring presentations…

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Feb 15: Like it… RT @ericphu: Another nice, simple campaign for KLM

KLM are using the viral video from really well to spread their message. After their Surprise video this one continues to show how good their service is (shame it isn’t true:)

Great thoughts… RT @RobMurrayUK: RT @albionlondon: Albion Blog: How do you make something go viral?! http://bit.ly/bv9Omh by @p6_ndp

Good advice including – Launch at exactly the right time, make people want to share it, make it simple to share it and hit the influencers. Read the full article here.

Hilarious rant (with some painful truths) RT @PSFK: George Parker: Should We Can Cannes? http://su.pr/2TcVqH

I love it when people get angry. Here is one classic quote about the bean counter in advertising, “Their concern is about how many people can I lay off this week before I collect my performance bonus, stuff it into my numbered bank account beneath the sidewalks of Zurich, and flee the country before the fucking wheels fall off my so-called “Agency of the Future.” An exercise otherwise known as free-market capitalism”.

Another great cover. RT @mattbuchanan fantastic @Newyorker cover. Cute, and then it socks you in the gut: http://bit.ly/djMDEG

Very few brands achieve the same kind of status in the consumer’s mind as Nike. They say it is by “an underlying commitment to their core brand idea, having inspiration and innovation as core values and being part of the customer’s life, infusing the brand into the cultural consciousness” and more…

Augmented reality may be the latest bandwagon but very few people are using it for anything really useful. I love this idea from the United States Postal Service that checks if your package fits in the priority mail box.