Success Strategies for Digital Meetings

How pharmaceutical companies can gain expert feedback and foster collaboration in a digital venue.

Lance Hill and Joan Bradley | Nov 14, 2011

There’s never been a more interesting time to hold medical meetings. In our post–blockbuster-drug world, we are seeing more investments in specialty products, greater indications per compound, and increased competition in most therapeutic categories. This new reality means that gaining better, faster, and more concise quality feedback from healthcare practitioners throughout a product’s life cycle is more critical than ever. Never has focused market insight mattered more to brand outcomes.

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