Sets the bidding strategy of this display keyword to the specified standard bidding
strategy.

clearCpc()

Clears the max CPC bid for this display keyword. This will allow this
display keyword to inherit its bid from the ad group level.

Please note that although this method will effectively clear the max CPC bid for this
display keyword, the change may have no effect on actual bidding if this
display keyword has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

clearCpm()

Clears the CPM bid for this display keyword. This will allow this
display keyword to inherit its bid from the ad group level.

Please note that although this method will effectively clear the CPM bid for this
display keyword, the change may have no effect on actual bidding if this
display keyword has a BiddingStrategy which does not involve CPM bids.

Return values:

getStrategySource()

Returns the bidding strategy source of this display keyword. The bidding strategy
source indicates where the bidding strategy came from: 'CAMPAIGN', 'ADGROUP',
or 'CRITERION'.

Return values:

Type

Description

String

The bidding strategy source of this display keyword.

getStrategyType()

Returns the bidding strategy type of this display keyword.
This may either be an anonymous bidding strategy, or the type
of a flexible bidding strategy.

Return values:

Type

Description

String

The strategy type of this display keyword.

setCpc(cpc)

Sets the max CPC bid for this display keyword.

Please note that although this method will effectively set the max CPC bid for this
display keyword, the change may have no effect on actual bidding if this
display keyword has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

Arguments:

Name

Type

Description

cpc

double

The max CPC bid for this display keyword.

setCpm(cpm)

Sets the CPM bid for this display keyword.

Please note that although this method will effectively set the CPM bid for this
display keyword, the change may have no effect on actual bidding if this
display keyword has a BiddingStrategy which does not involve CPM bids.

Arguments:

Name

Type

Description

cpm

double

The CPM bid for this display keyword.

setStrategy(biddingStrategy)

Sets the bidding strategy of this display keyword to the provided portfolio bidding
strategy.

Note that AdWordsApp does not support creating bidding strategies, so if the desired
portfolio bidding strategy does not already exist in your account, you should first create
the bidding strategy through the AdWords user interface, and then access that bidding
strategy using BiddingStrategySelector or BiddingStrategyIterator.