Researchers from the University of Westminster in London showed people pornographic photographs and recorded their biological responses, after which they showed them advertisements for retail sales promotions.

The "scientists" found that shoppers "experience the same rush of endorphins when they stumble across a hot sale...as they do when they are sexually aroused."

The study was commissioned by the Institute for Promotional Marketing -- which definitely, absolutely, positively could not have had anything to do with the interpretation of the data.