I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.

My clients

Over the last couple of years, I worked for a range of clients, as a strategist at Boondoggle Agency, as a consultant at InSites Consulting and, most recently, as an independant consultant.

KLM

From experiment to social business. “Do something with Foursquare”. That was the briefing KLM took to then Boondoggle Amsterdam. Over the course of three weeks, we surprised KLM passengers with personalised gifts, making KLM Surprise a pretty remarkable social media case. Now, it’s serious business.

Nike

As early as 2007, I worked with the Nike EMEA team in Hilversum to explore the possibilities of social media for the brand. During my time at Boondoggle Amsterdam and Boondoggle Leuven, and, earlier, as a independent consultant, I was involved in several campaigns and explorations.