20 East End

20 East End is a residential building in the Upper East Side defined by a pre-war aesthetic and a luxurious look and feel. Designed by Robert A.M. Stern and working in collaboration with Corcoran Sunshine brokers, the residence was envisioned with attention to detail that would surpass any project on the market.

Brand Strategy

Art Direction

Brand Identity

Advertising

Website

Floor Plans

Sales Office Design

Brand Collateral

The Seventh Art was commissioned to craft an elevated brand that created new desire for a neighborhood considered out of the way, and create a compelling positioning of “Everything Considered” focused on the unique aspects of the building, including its separate townhomes, porte-cochere and motor court. Three separate books were created around the topics of Stern’s process, the lifestyle and the details.