The first chapter contains an overview of mechanism design, which he identified cocoa export and certification of each theoretical framework was developed with definitions, historical background, classification to understand in a global context and go introducing the research topic. In the second chapter we conduct market diagnosing cocoa production in Ecuador, which identify the objectives of diagnosis and analyze the supply and demand and describe the evolution of cocoa production province, cantonal level and at the end to focus on the production of cocoa community development committee "Piedra de Plata", we analyze the behavior of market prices, we present Toak strategic partner with which the community development committee has an agreement-commitment to implementation mechanism for certification, and noted the agreement price the investor has with the committee.
The third chapter we move into the implementation process and certification under the organic law for obtaining USDA Organic certified, and analyze technical issues as they are presented to the Committee on Community Development "Piedra de Plata" with its articles of incorporation and its members we analyze the four cornerstones (quality system, internal rules of quality assurance, documentation and technical assistance system) used for the design of the mechanism (Internal Control System). In the fourth chapter we detail the process for certification with the certifier BCS GUARANTEE, describing each activity and showing the flowchart.
In the fifth chapter, financing and investment analyzes, we determined the production costs of the project, financially analyzes the production and the price to be obtained according to the Price Agreement it has with the investor, indicators are analyzed as are established benefit -cost, NPV and payback period; to have a broad overview of the returns we generate the implementation of the mechanism.

Keywords:

ADMINISTRACIÓN DE EMPRESASVENTAS DE EXPORTACIÓNMERCADO DE EXPORTACIÓNDESARROLLO DE LA COMUNIDAD