It is well documented that working hard isn’t enough to keep your professional star rising: self-promotion is recognized as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to brag—and get away with it. Filled with practical examples of ways in which people in various work-life stages can promote themselves, Klaus teaches readers to communicate strengths and accomplishments without appearing too opportunistic, eager, egotistical, or self-aggrandizing. Now anyone can communicate with style and substance—in any situation—and walk away shining like the star they are.

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Quotes & Awards

“This is a book that will change the way you think about the slippery skill of selling yourself.”

Amazon.com, editorial review

“Klaus’ persuasive writing style and authentic tone combined with real-life anecdotes culled from her ten years conducting training seminars show off the transformative effect successful bragging can have on a career (including the author’s own), while deflating any fears readers may have of coming off as phony, arrogant, or obnoxious.”

Publishers Weekly

“A snappy lesson in individual marketing and a great primer on negotiating in job interviews and performance reviews.”

AudioFile

Listener Opinions

Treasure | 2/16/2014

" A great read when about to interview for a job or going in for a performance review at work. It is funny, encouraging, helpful, and practical. I appreciate that she uses real life examples, including herself, and both good examples and bad examples. I think this book could go even beyond the world of work and help people who in general struggle with standing up for themselves or are reformed show-offs. "

Christy | 2/8/2014

" Very good, solid advice. I read it as an artist who needs (but hates) to shamelessly self-promote my work. It is actually targeted more toward people in the work force. It really made me think about the importance of self-advocacy. Read it if you want to make sure you are not passed over for the things you know you'd be good for. (btw, a VERY quick read) "

Amy | 2/7/2014

" interesting tips and suggestions on how to get the word out about how great you really are without irritating people. "

Susanne Duke | 2/1/2014

" Great book, especially for women in business. We grow up hearing "no one likes a bragger", but what happens when everyone else is very good at highlighting their success and you are not? The author does a nice job of offering ideas with out going over the top. "

Teresa Kmetz | 1/25/2014

" This is an easy to read book on how to self promote when interviewing, meeting people, participating in an annual evaluation, etc. This is a good book for anyone who thinks my boss knows how hard I work or so and so will tell the big boss what a great help I am. Read this book and learn how to "toot your own horn without blowing it." "

Lindsay | 1/3/2014

" Very helpul if you aren't good at promoting yourself and are looking for a way to express your best qualities to a future employer. "

Amanda | 12/25/2013

" This book isn't about bragging, it's about being an interesting person...showing personality...NOT being boring! "

Nancy | 12/14/2013

" I went to a marketing seminar where the speaker highly recommended this book. Now that I've started reading it, I really wish I had known about it before my publicity tour last summer with my Harry Potter book. Author Peggy Klaus understands me. "

Jacob Cruzan | 12/13/2013

" Great book about how to talk about yourself in many different situations. I was taught not to talk about myself, but this book and the ideas of the author have changed my perceptions. I think it would benefit many people. I recommend it! "

Ellen | 12/12/2013

" Good, quick advice that can help your career. "

Gayle | 12/5/2013

" This is an awesome read for those of us who have a bit of trouble talking about ourself. Helps you to discover your stories and teaches you when to share them. Excellent read for the job seeker! "

Adam | 11/28/2013

" Useful. Often obvious. "

Jerome Baladad | 10/22/2013

" i'd recommend this book to anyone who has a problem with being timid, and the issue about "false humility." "

Tidw0007 | 9/6/2013

" Fairly useful reminder to always be aware of how you are presenting yourself to others; in both professional and personal settings. Most of the advice is common sense, but the examples are helpful. As an MBA student, I found this helpful in preparing my positioning statements for networking events. "

Jonesse | 4/30/2013

" I never read self-help books but as someone interviewing for jobs for the first time in 14 years, this was really interesting and useful, and pretty entertaining "

Brianna Elsass | 4/1/2013

" Very interesting book about developing the right story about your accomplishments so that you can build relationship and opportunities to show case everything that you have to offer "

Kenny McGinnis | 9/13/2012

" I think I'll probably read this again some day - it was short enough. "

Gabrielle at Diction Media Group | 12/23/2011

" Along with inspirational stories of success, Peggy Klaus gives innovative and introspective ideas to get you beyond the insanity of self-interrogation before an interview, meeting, or networking event, and into your new position. "

Jessica | 10/28/2011

" Would have really preferred to give 3.5 stars.... One takeaway for me in this is about leaving better voicemail messages. Definitely something we can all practice! "

Rebecca | 8/24/2011

" A book that has proven helpful and has made me a bit more selfaware, but didn't love it. "

Justin | 8/14/2011

" This is a great read with lots of handy, boiled-down tips for self-promotion. I recommend it for everyone, regardless of work or other pursuits. "

Katherine Kelley | 5/19/2011

" I read this with a book club of women scientists. We all agreed that bragging was a hard skill to wrap our heads around. This book helps you think about talking about your accomplishments in a positive and productive way. "

Elizabeth Bushman | 3/3/2011

" Enjoyed it - picked up some pointers. I wish I had come up with the title! "

Martin | 3/3/2011

" It was alright. The advice was really simple such as don't be boring, but implementation is another beast altogether.
"

Amanda | 5/19/2010

" This book isn't about bragging, it's about being an interesting person...showing personality...NOT being boring!
"

Gabrielle | 1/6/2010

" Along with inspirational stories of success, Peggy Klaus gives innovative and introspective ideas to get you beyond the insanity of self-interrogation before an interview, meeting, or networking event, and into your new position.
"

Elizabeth | 1/4/2010

" Enjoyed it - picked up some pointers. I wish I had come up with the title!
"

Justin | 8/19/2009

" This is a great read with lots of handy, boiled-down tips for self-promotion. I recommend it for everyone, regardless of work or other pursuits.
"

Jonesse | 7/26/2009

" I never read self-help books but as someone interviewing for jobs for the first time in 14 years, this was really interesting and useful, and pretty entertaining
"

Gayle | 4/18/2009

" This is an awesome read for those of us who have a bit of trouble talking about ourself. Helps you to discover your stories and teaches you when to share them. Excellent read for the job seeker!
"

Ellen | 6/22/2008

" Good, quick advice that can help your career.
"

Lindsay | 3/16/2008

" Very helpul if you aren't good at promoting yourself and are looking for a way to express your best qualities to a future employer.
"

About the Author

Peggy Klaus, a popular lecturer, has spent more than a decade helping thousands of professionals succeed in the workplace by teaching the skills essential for great leadership. She has appeared on Nightline, Today, and 20/20, and her advice has been printed in the Wall Street Journal, Fortune, Newsweek, the New York Times, BusinessWeek, and O, The Oprah Magazine. The author of two bestselling books, including her highly acclaimed Brag!, Peggy provides customized, cutting edge leadership and communication programs on a multitude of subjects, from executive presence and branding to self-promotion and networking.

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