Online Marketing and Search Engine News

Here’s a specific story on search engine optimization – It covers briefly what most SEO firms do, ethical optimization, and then gets into “gaming Google” and covers below board tactics used by rogue SEOs and how search engines deal with those tactics. In the end, the continuing efforts made by search engines to minimize manipulation and improve search results is better for everyone.

Online Marketing and Search Engine News

WebTrends Parent to Acquire WebPosition Gold –
Benefits of the combination touted by First Place software include:
* Comprehensive solutions for Search Engine Marketing and Search Engine Optimization
* A more holistic view of the website: its content, structure, and flow; including greater insight into how visitors and search engines interact with the website
* Guidance on how to properly design web pages to convey information that is most relevant to the searches being conducted by Internet users
* Accelerated ROI across all Web initiatives
I am very interested to see what his combined product will look like. Integration of web site analytics more closely with on-page optimization could prove to be a very useful tool.