The association was established in December 1993 under section 25 of the company's act 1956 as a non- profit Organisation and today it holds the recognition of being one of India’s premier institutions for women entrepreneurship.

"Work is the key to success, and hard work can help you accomplish everything” Our vision is to become a center of/for excellence IN/FOR training and development of Women Entrepreneurs.
To foster women entrepreneurship with a focus on creativity, financial sustainability, and social impact.

Our mission is to leverage entrepreneurship development and to achieve economic growth for women of India.
To be the empowering agent to facilitate the development of dynamic women entrepreneurs by strengthening their entrepreneurial capacities, and support growth of MSMEs in the formal and informal sectors.