A longtime Miami Heat fan, the Pinecrest Elementary School student became the subject of much speculation on the Internet when his voice was heard off-camera on national television shouting words of encouragement to some of his deflated Miami Heat heroes.

The voice repeatedly shouted, "Good job! Good effort!" as his beloved squad walked off the court, heads bowed in defeat.

The often-skeptical Internet world asked: Was that the high-pitched voice of an overly enthusiastic Heat fan? Or the doings of a pint-sized Boston Celtics fan mocking the Heat after their devastating 94-90 Game 5 loss Tuesday?

"For those people who thought I was being sarcastic, you're wrong," Meyer said at his family's Coral Gables home Wednesday. "I was being enthusiastic. I was saying the truth. I would never hurt the Heat's feelings like that."

The video itself, first aired by ESPN and gone viral via YouTube and Twitter, was like the modern-day Mean Joe GreeneCoca-Cola commercial.

The video shows dejected Heat stars LeBron James and Dwyane Wade shuffling slowly down the tunnel after Tuesday's loss, which put Boston up 3-2 and left Miami on the verge of elimination.

As an arena filled with heartbroken fans stood shocked and in a collective moan, a steady voice of encouragement shrieked repeatedly as a beacon of optimism.

"Based on their expressions, they didn't seem happy being beaten by four points. I wanted to cheer them up," he said. "I really meant it."

Meyer will now forever be known as the Good Job, Good Effort Kid.

His enthusiasm has already spurred entrepreneurs to offer $22.99 "Good Effort" shirts for sale online. The parody Twitter account @goodjobkid already had more than 3,600 followers as of Wednesday evening.

Many of the websites that have picked up the genuine moment are praising the kid for sincerely pepping up his heroes during their moment of defeat.

Meyer was in school Wednesday as the Internet churned and didn't learn about his newfound fame until his mom told him on the drive home.

It wasn't the first time Meyer has shouted out to the Heat players after a game. Meyer and his dad, James Meyer, routinely sit just above the tunnel.

His praise for his heroes after each game has led James to toss him three headbands over the past two seasons. His "good effort" to earn one of them? Telling James that his favorite holiday is "LeBronica." The bands, along with a wristband from Mike Miller, are enshrined in glass cases that help make up a vast collection of Heat gear in Meyer's room.

"The Miami Heat are real winners. It doesn't matter if they win or lose. In my heart they win every single game," Meyer said. "In my heart, every year they get the championship."