January 23rd, 2010

Pay Per Click marketing (PPC) is an extremely lucrative market to get into and there are many PPC marketers out there that are making millions of dollars a year with it. However, learning PPC can be quite a daunting task, especially for newbies. If you dont know what youre doing, you can lose a boatload of money in a short period of time. This is where PPC Coach comes in. PPC-Coach is a monthly subscription program that teaches you all the ins-and-outs of PPC. From keyword research, to landing page creation, youll be guided step by step by PPC coach and his many friends.

PPC Coach is a monthly subscription service. For $40 a month you will get access to the PPC-Coach membership site and one new method each month. When you first signup, you’ll get access to the Month 1 method. The method described will also include the exact merchant offer to use, although youll want to choose your own to avoid saturation.

At the time of this writing, there are 365 active members and almost 32,000 posts on the forums. The forums are quite active, and the members are very helpful. PPC-Coach himself answers questions on the forum, but there are also several other helpful members like like Harry1970 whos posts youll want to read as well. This is where youll get most of the value from your membership as you can ask any PPC related questions you want and get answers to them very quickly.

It’s never problem getting one of your landing pages reviewed by other members, or getting someone to take a look at your ad copy. There’s always someone on the forum that’s ready to help you out.

On the PPC Coach main page, you’ll have access to the videos. These videos are Camtasia screencasts created and narrated by PPC Coach himself. I really like the fact that Coach shows real life examples which he uses to explain the topic he’s describing. Most of the videos range from 15-20 minutes long, and they cover everything from keyword research, to creating landing pages, to using the PPC-Coach tools, and more.

The tools are another reason why PPC Coach is so valuable. Landing Site Generator is a php script that allows you to create landing pages for your campaigns almost automatically. All you need to do is tweak a few vari
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ables in the script and your landing page is ready to go. This is a really good way to get started with the Month 1 method.

Youll also get access to the Keyword Tracking System tool which allows you to track a several variables of your PPC campaigns including gross margin, roi and epc for each campaign, adgroup and keyword. Theres the Adwords Magic Tool, which is a web based tool that allows you to input a keyword, and it will spit out thousands of variations in under 30 seconds. Youll save a lot of time using this one. These are just a sampling of the tools accessible to you as a PPC-Coach member.

There are some things that PPC Coach could improve on. For one thing, the main site itself does not look all that appealing. Its kind of spartan and a little disorganized. A lot of the info on the main site is kind of sparse. For example, the Quick Start Guide is kind of useless. I wish it had active links to some of the great content on the forums.

I also think it would be good for PPC Coach to offer a trial membership to prospective members. Currently, there’s no way to get a refund if you don’t like what you see. However, I think that the quality of PPC Coach is top notch and you’ll probably want to stay on for awhile.

PPC Coach is aimed more to those new to PPC. The month 1 methods are not really unique and I’ve seen them described in other places before. I’m sure other people who have been doing PPC for awhile will want to skip to the more advanced PPC methods. Still, the community and the tools are a compelling reason for even the expert PPC marketing to join.

Being a member of PPC Coach will not guarantee you PPC success. The information you will learn will provide the foundation and the tools will save you time. But its up to you to make the most of your membership. That means youll need to ask questions when you need help, and actually get off your butt and start creating PPC campaigns. If youve been looking to get started with PPC and are trying to figure out how to start, then PPC Coach is definitely a program you should look into. If you take advantage of all that PPC-Coach offers, you will definitely start making some money.