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2013 Buick Encore to bow at Detroit auto show

December 13, 2011

Buick is teasing the 2013 Encore. Photo by Buick

The Enclave was a well-received effort for Buick’s SUV ambitions. Now comes the Encore.

The long-awaited “baby Enclave” will be revealed in January at the Detroit auto show. The 2013 Encore will have room for five passengers. That slots it below the three-row Enclave, which rides on General Motors’ large-SUV underpinnings, called lambda.

A teaser shot of the Encore was released on Wednesday, and more will trickle out in the run-up to the show.

No further details were revealed, though Buick has used a light-hybrid technology, called eAssist, on the LaCrosse and the Regal.

The Encore continues Buick’s recent product blitz, which includes the Verano small sedan and the sporty Regal GS.

The vehicles come as GM looks to increase sales and reposition Buick as a premium brand with luxury aspirations, though attainable for a younger demographic.

“It’s a luxury brand, but it’s an approachable luxury brand,” Buick designer Dave Lyons said in November at a LaCrosse event.