electronic arts

It’s no secret that the rise of smartphones, tablets and social networking has fostered an entirely new market for app developers, but a freshly released study has now attempted to quantify this impact, in terms of real jobs. According to TechNet, a bipartisan network of tech execs, the so-called “App Economy” has created an estimated 466,000 jobs since 2007, when the iPhone was first unveiled. The report specifies that this estimate includes all jobs at Facebook-focused companies like Zynga, as well as dev gigs at Amazon, AT&T and Electronic Arts, in addition to the obvious heavyweights, Apple and Google. As far as geography goes, California leads the way as the most app-friendly state, though New York City tops the list of metropolitan areas. It’s not an entirely bi-coastal affair, though, with some two-thirds of all app-related jobs located outside of California and New York. TechNet acknowledges that the App Economy “is only four years old and extremely fluid,” so it’s likely that these numbers will fluctuate in the years to come, though the organization says these numbers underscore a fundamental principle: “Innovation creates jobs, and in this case, lots of them.” Read the full report at the source link below.

A Comic-Con contest hosted by Electronic Arts, the “Sin to Win” contest designed to promoteDante’s Inferno, encourages attendees to “Commit Acts of Lust” and take photos with the so-called “booth babes” and Tweet the photos to the@danteteam Twitter account with the hashtag #lust.

In response to the Tweets, the team behind the promotion posted an apology on Twitpic saying the campaign is “tongue in cheek”. Opponents, however, seem unimpressed, and have combined their efforts using the hashtag #eafail.

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.