Ceramic Mugs: Essential Marketing Tools For Your Business

Mugs have a history that dates back father than 3000 BC*. Mugs in those days were crude and difficult to drink from. Well, we have come a long way since then. Today, we have access to a wide range of mugs ranging from plastic and ceramic to porcelain and stone. In this article, however, we will focus on ceramic mugs.

Ceramic mugs are handy items that are used by almost everyone in their daily lives. So whether you are running a start-up business or have an established company, count on ceramic mugs as the ideal choice for brand promotion.

Here are some reasons why you must include ceramic mugs as part of your marketing plan:

1. Long Lasting impact: Ceramic mugs can last for eternity, as long as they don’t fall down and break! It means whenever your customers will put these cups to use, it will remind them of your company name. Compare these with the print media ads or television ads that last for only few seconds or days. With ceramic mugs, your brand will be visible to users for 365 days, year after year.

2. Available In Wide Varieties:Promotional ceramic mugs are available in several shapes, sizes, colors and designs. Choose the one that complements your business perfectly. Some mugs come with spoon, while others have lids over it.

3. Fit For Every Occasion: Ceramic mugs can be given to individuals on any occasion—birthday parties, tradeshows, meetings, fundraising events and athletic events. Your customers will thank you for giving them such thoughtful gifts.

4. Affordable These mugs are affordable and you can save lots of money, especially if you place your order in bulk. A simple television ad of 60 seconds cost around $4000 whereas a price of a ceramic mug starts from between $1 to $2 – with prices going down even further if you order in larger quantities.

Make ceramic mugs a part of your marketing strategy and establish a sustainable and long-term relation with your clients.

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook