Launch pad: the theatre marketeer Ben Blackwell, who works for the Theatre Royal, Newcastle upon Tyne, talks to Miles Brignall in The Guardian.

There can't be too many people who have gone from running the car park overflow to managing a theatre's sales and marketing operation, but I can make that claim. It could have been worse; as I a child I wanted to be a civil servant - but only because I was addicted to TV's Yes Minister. When I left school it was my original intention to go into the world of museums. A questionnaire by the careers officer suggested it was for me and so I headed off to a college in Cumbria to do a degree in heritage management.

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