Mark Coughlin, Octagon executive vice president, stopped by the studio to talk about trends in sports consulting and motorsports. Part three of the discussion starts with a look at where the best opportunities are for companies interested in sports other than motorsports. Coughlin, who oversees Octagon's office in Huntersville, N.C., goes on to talk about breaking into the sports business industry and offers insight into characteristics he looks for in new hires.