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benecos was founded in 2008 by Silke and Stephan Becker in Aschaffenburg. Their goal was to create a natural cosmetics brand, combining the best of glamorous “conventional” cosmetics with certified,resource-conserving natural cosmetics.

This led to benecos, a word created from bene = “good” in Latin, and cos = “cosmetics”. Quite simply - good cosmetics.

The cornerstones of the brand are:

• Certified, sustainable, natural cosmetics

• Modern look

• Attractive, low pricing

In summary: great cosmetics for EVERYONE!

This concept revolutionised the area of natural cosmetics - at the time, the range available did not look right and was, above all, expensive, making it unaffordable for the wider market.

The concept

To ensure costs do not get out of hand, we use packaging which is cost-effective and, in many cases, standardised, but is nonetheless modern, and does away with unnecessary gimmicks. So environmentally damaging packing boxes are taboo from the get-go. All advertising expense in examined intensively to assess its impact, and is spent as frugally as possible. This gives us the budget for high-quality, natural cosmetic products.

When developing textures, we pay particular attention right from the start to simple, self-explanatory application, which should be fun. benecos sees itself as a genuine, high-quality range of basics for everyday use.

A few facts

A small, decorative range was fi rst presented at the Biofach Show in Nuremberg in 2010. More products have been added continuously since then. benecos currently covers a wide, complete range with around 125 decorative products, 30 care cosmetic products, a number of accessories and, since September 2017, a personal care range for men.

benecos is now available in 31 countries worldwide, and this number is rising. Regular range updates in spring and autumn, as well as attractive consumer pricing ensure a great atmosphere and a high trend potential! benecos bears the BDIH mark for certified, inspected natural cosmetics, the new men’s range is certifi ed in accordance with the organic cosmetics standard COSMOS ORGANIC and many care products are also certified by the British Vegan Society. In addition, benecos products are glutenfree and free from genetically-modified organisms. Nail varnishes are not certified, but are less aggressive than many comparable conventional products. Depending on the colour, they are based on up to 90% plant raw ingredients.