by @ Aristotle: News

Mon Nov 25 22:00:00 PST 2013

Arkansas Tourism’s "Song of Arkansas" Competition Seeks Original Songs about ArkansasNovember 26, 2013 — LITTLE ROCK, AR — The Arkansas Department of Parks and Tourism today launches the “Song of Arkansas,” an online competition for musicians around the country to submit their original songs about the state of Arkansas. Submissions to the “Song of Arkansas” begin today, November 26, and last until January 24, 2014. When the submission window closes, a host of celebrity judges with Arkansas ties …

by Marc Avila @ 3 Media Web Solutions, Inc.

Mon Aug 14 03:00:33 PDT 2017

When someone visits or abandons your website, you think that is it, opportunity lost. But retargeting is a great way to win them back. Find out how retargeting works and why you should use it in your digital marketing strategy. When a consumer visits and abandons a retail website, it

by @ Aristotle: News

Sat May 19 22:00:00 PDT 2007

Aristotle partnered with the Door County Visitors Bureau to redesign its website, DoorCounty.com. The new redesign features an enriched experience for site visitors that includes innovative elements such as an online photo gallery, e-postcards and local video and audio podcasts to encourage travel to Door County.One of the most exciting features of the site, the award-winning video podcast, Explore the Door, offers visitors an online travel show about Door County and features adventures to a va…

by bspdev @ Blue Sky Projects

Wed Apr 25 11:28:41 PDT 2012

It goes without saying that we appreciate all of our clients here at Blue Sky Projects, and try to put the very best of our creative energy and online marketing skill into each and every Seattle web design we work on. Every blog, content management system, custom programming solution, and Continue Reading...

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Thu Dec 29 06:57:03 PST 2016

Marketing Collateral Design Hacks | What a time to be alive! There’s no denying we live in a digital era. Not only are your friends and family just a few clicks of the mouse away, but so are your potential and existing clients. In time when a prospect is just an email or a tweet […]

by Alexander Elbanna @

Wed Dec 31 07:22:18 PST 2014

How you can market Your Business successfully – Internet Marketing tips. Internet marketing may be difficult for beginners, particularly with all the competition there is online. It is best to look at the different ways to market and promote your business. This article will help you get started! Try not to create a website that’s

by @ Aristotle: News

Wed Feb 28 22:00:00 PST 2007

Working with Aristotle Producer Tina Roy, Central Flying Service designed a gorgeous new website to appeal to local, regional and national plane owners interested in contracting with Central Flying Service to have their planes upgraded, serviced or repaired. Features of the site include gorgeous photography, animations, online retail and financing information and information on the menu and daily specials for the facility’s “Flight Deck Restaurant & Catering.”

by @ Aristotle: News

Thu Aug 13 22:00:00 PDT 2015

Thank You for Attending!A huge thank you to everyone who attended our Google Partners Digital Breakfast on Wednesday! As a Google Partner, we love bringing the latest developments in Internet technology to our home state. We hope you walked away with some great ideas. If you want to review them, or if you couldn't make it to the breakfast, all three presentations are included below.Thank you again for joining us! Please contact us if we can help you in any way with your Web, beacon, or marketing…

by Ingrid @ blue dress® internet marketing

Fri Aug 11 08:19:07 PDT 2017

Any internet strategy consultant will tell you: video content is an important part of online marketing. However, when you spend time, money and effort producing videos that are not getting any views, it can soon become incredibly frustrating. If you have scripted, filmed and edited a video...

by @ Aristotle: News

Sat Jul 04 22:00:00 PDT 2009

In September 2009, the surfing capital of the world, Huntington Beach California, a.k.a. "Surf City USA", will host an event, called Surfboards in the Sand, to celebrate Southern California's rich surfing history and commitment to preserving the Pacific Ocean's coastal environment. After the successful launch of SurfCityUSA.com, the Huntington Beach Marketing and Visitors Bureau has again enlisted the help of Aristotle and it's full-range of services -- web design, integrated marketing, public r…

by Debra Murphy @ Masterful Marketing LLC

Tue Sep 06 19:46:16 PDT 2016

Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

by @ Aristotle: News

Thu Jan 01 22:00:00 PST 2009

Another day, another awesome microsite for Arkansas.com courtesy of Aristotle.SeeArkansasFirst.com is a new landing page targeted at potential vacationers who are searching for fun, unique and interesting RV road trip and family summer vacation ideas. The site is an online companion to the See Arkansas First RV, a 40-foot long, 13-foot tall welcome center on wheels, which travels Arkansas's highways and byways May through June stocked with a wealth of Natural State vacation information.The site'…

Marketing is so much more than just creating social media posts and paying for advertising space. It comes down to a plan that will help you to reach your audience as effectively as possible, and with the best possible ROI. You have to approach it with the right mentality, which means: Having an overall plan. … Continue reading How to Run a Successful Marketing Campaign →

by Daniel Pintilie @ Single Grain

Thu Sep 07 13:42:16 PDT 2017

My mother gave me an unintentional surprise a few weeks ago: she told me that “content is king.” My mom certainly isn’t an undercover content marketer — she uses the Internet to interact on Facebook and read gardening blogs — so this just proved to me that all Internet users are aware that content is […]

by Jim O'Donnell @

Tue Nov 17 10:07:37 PST 2015

To succeed in business means understanding when there is a better way of achieving results. Whether it is in how a product is developed, produced or marketed, the underlying determinant of a company’s ability to thrive is based on how well they fill an identified need more effectively than the competition. While there is never […]

by Julia Hettiger @ AGI Marketing

Thu Apr 06 10:41:00 PDT 2017

April Fools Day has come and gone, but we are still laughing about some of the hilarious pranks that were pulled at the AGI office. It seems like everyone went all out this year, and it was fun to see what everyone came up with! Despite the world’s best efforts, however, no one can beat […]

by @ Aristotle: News

Mon Apr 08 22:00:00 PDT 2013

Arkansas Tourism Wins "Outstanding Integrated Ad Campaign" in IAC AwardsIn the summer of 2012, the Arkansas Department of Parks and Tourism wanted to reach out to its Facebook fans and make a splash on its Facebook page. The Department sought out Aristotle’s online marketing and media team to help them develop an affordable Facebook promotion. Arkansas Tourism’s "More Fun Per Gallon" Campaign was named an Outstanding Integrated Ad Campaign in the 2013 Internet Advertising Competition (IAC) Award…

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Fri Mar 03 05:57:33 PST 2017

Best Photography Marketing Hacks | A few days ago I stumbled upon an incredibly simple, yet profound quote by a renown author Steuart Henderson Britt: “Doing business without marketing is like winking at a girl in the dark. You know what you are doing but nobody else does.” This becomes even more apparent in markets […]

by @ Aristotle: News

Tue Jul 02 22:00:00 PDT 2013

Arkansas Tourism Debuts New Wedding Minisite with Promotional ContestThe Arkansas Department of Parks and Tourism kicks off Summer ‘13 with an online wedding promotion that begins this week. Working with the department, Aristotle Inc. developed and launched a newly designed wedding minisite at http://arkansas.com/weddings. Arkansas is a beautiful state for couples to share their happiest day, and the new minisite will make choosing the perfect location and venue a breeze.Aristotle designed and d…

by @ Aristotle: News

Thu Apr 23 22:00:00 PDT 2015

A Free, Exclusive Event for Business Owners and MarketersAristotle is excited to announce that we are bringing an exclusive Google Partners Digital Breakfast Event to Bentonville on May 19, 2015. The free event, presented in partnership with the Northwest Arkansas Tech Council, includes breakfast and offers business owners and marketers the opportunity to learn insider tips and online advertising strategies from Google marketing experts.The free Google Digital Partners Breakfast will take place …

by @ Aristotle: News

Tue Feb 13 22:00:00 PST 2007

LITTLE ROCK, ARK (February 14, 2007) - Aristotle, the website development and interactive firm based in Little Rock, Arkansas announced today the creation of an advertising agency division.Online/Offline Marketing Services"Aristotle is uniquely positioned to take advantage of the convergence of traditional and online marketing services," said Marla Johnson Norris, Aristotle CEO. "It became clear to us that traditional advertising agencies were having difficulty adjusting to the new marketing l…

by John Nesler @ Sacramento Web Design and Internet Marketing Company – Post Modern Marketing

Thu Aug 24 09:53:00 PDT 2017

The First Steps Towards Creating Successful Facebook Ad Campaigns Facebook offers an all-too-often ignored advertising venue with powerful tools for targeting your audience, at a fraction of the cost of Google AdWords. Whenever we sit down with marketing clients for the first time, one of the questions we inevitably ask is, “Have you run ads […]

by admin @ SD Internet Marketing

Fri Dec 30 09:23:15 PST 2016

We are ecstatic to announce that the SD Internet Marketing team has started to help manage and optimize the web presence of the most prestigious personal injury law firm in Newport Beach, CA. The success of any company relies on many factors, and one of the most critical ones is

by rkalinowski @ On Top Visibility

Mon Nov 21 06:54:29 PST 2016

At this point, it’s basically common knowledge that your business should be using a digital marketing company to help boost search rankings. Although having good web design is imperative for keeping visitors on your site, you need a proven way for them to find your company in the first place. Using search engine optimization, or

by @ Aristotle: News

Tue Sep 11 22:00:00 PDT 2012

For Immediate ReleaseAristotle Wins for Outstanding Websites at 2012 WebAwardsLITTLE ROCK, AR — September 12, 2012 — Aristotle Inc. announces today the winning of three new WebAwards for Web design and development from the prestigious Web Marketing Association. This year’s winnings mark the fourteenth year Aristotle has entered and taken home an award from the Web Marketing Association.Two Outstanding Website AwardsArkansas.comThe Arkansas Department of Parks and Tourism won Outstanding Website …

by Rocket55 @ Rocket55

Fri Sep 08 09:01:00 PDT 2017

Welcome back to Rocket55’s Follow the Funnel guide for PPC campaign structures! Missed part one? Get caught up here. Now that we are all on the same page, let’s jump right back into things as we move our way down to the bottom of the funnel. Bottom Funnel Strategy The bottom of the

by patonmarketing @ Paton Internet Marketing

Mon Jul 10 09:09:27 PDT 2017

Everyone is on YouTube, Vimeo or Dailymotion, but getting viewers to your video is quite tricky. Sure, there are a lot of users which can see your video, but if you don’t know how to optimize it for the search function, you’ll likely never see a huge surge in views. Optimization is the process of...

by Robbie Moore @ 3 Media Web Solutions, Inc.

Mon Aug 21 03:00:20 PDT 2017

An eye-catching website or “edgy website design” that keeps visitors coming back is essential to the online success of any business. And choosing a website design that stands out from the crowd is a key part of building a brand. Giving your website a makeover with today’s edgy new design

by rkalinowski @ On Top Visibility

Fri Dec 23 13:01:44 PST 2016

The online marketing landscape is always changing. While this means that you’ll always have new opportunities to deliver your content and generate sales, it can be a challenge for some businesses to keep up. To be successful, it’s important to stay on top of important trends. As this year draws to a close, we’re making

by Elizabeth Rosales @ SD Internet Marketing

Sun Jul 19 08:48:31 PDT 2015

A couple of years ago, content marketing was only used to advertise products or services through direct advertising. Call to actions like ‘Buy Now’ ‘Click Here’ ‘Shop Now’ ‘Call Today’ and many more, were used by content creators to influence in customer behavior, but as consumers needs evolved, so did marketing techniques.

by @ Aristotle: News

Fri Feb 27 22:00:00 PST 2009

NCAA basketball March Madness is just around the corner, and Aristotle and Murphy USA are following up the successful launch of MurphyUSA.com with an online Bracket Challenge that could score you free gas for a year! With the launch of MurphyUSA.com last week, and March Madness approaching quickly, Aristotle was on a tight deadline to make the Bracket Challenge live. Thanks to the company's programming and art team, the deadline was met, and the client couldn't be happier with the final product.…

by rkalinowski @ On Top Visibility

Wed Sep 14 09:34:52 PDT 2016

Every month, the United States as a whole conducts 12 billion searches on the internet. While that is truly awesome, it can also feel discouraging to those of us who have businesses to worry about. How can their website stand out from the crowd of competitors for a specific search term? Especially if they are

by @ Aristotle: News

Sun Apr 04 22:00:00 PDT 2010

Little Rock, Arkansas, USA, April 5, 2010 – Online advertising projects developed by Aristotle, a Little Rock based interactive agency, received six awards including four “Best of Industry” awards in the 2010 Internet Advertising Competition (IAC) the agency announced today.Sponsored by the Web Marketing Association, the highly competitive IAC recognizes excellence in online advertising and attracts entries from such national/international agencies as Conde´ Nast Digital,…

by Daniel O'Donnell @

Tue Apr 05 08:35:13 PDT 2016

At each step in a digital marketing process, understanding data analytics and tracking is crucial to the success of an online marketing campaign. To remain competitive a company's internal marketing team must be in tune with these latest tools and technologies, and, absent this, your company can quickly fall behind and lose customers to the Inbound methodologies.

by @ Aristotle: News

Wed Sep 09 22:00:00 PDT 2015

Aristotle was launched in 1995, and over the past two decades the world of the Internet has changed dramatically. We’ve always been on the cutting edge of technological advancement and led the way in change, but one thing has stayed the same: our commitment to our core values. In 2015, we celebrate our success and the many friends who’ve helped us get here.We Practice Active CompassionAristotle believes that companies have a powerful venue for improving their communities, and that’s very much a …

by Stacy Smith @ StreamSend

Mon Aug 28 23:55:07 PDT 2017

Using Thank You Emails to Increase Email Marketing Engagement Thank you emails help solidify email marketers’ relationships with their subscribers and when used correctly, increase email marketing engagement. There are many opportunities to send thank you emails, which help keep a constant line of communication throughout your burgeoning relationship with subscribers. The following are suggestions … Continue reading Using Thank You Emails to Increase Email Marketing Engagement→

by @ Aristotle: News

Thu Feb 07 22:00:00 PST 2008

We know. You hear the words “Request for Proposal” and you cringe. Don’t. Requests for Proposals, or RFPs, don’t have to be a headache anymore. Aristotle is here to help with what many prospective clients have told us is a very helpful document – Aristotle’s Marketing Services RFP Outline. Whether it is Integrated Marketing, Email Marketing, Public Relations, Web Design, Search Engine Optimization or Video Production you are needing bids on, we’ve g…

by OptimizeX @ OptimizeX

Mon May 15 13:31:06 PDT 2017

One great way of reaching clients without really having to shell out a ton of money is through email marketing. Contrary to what you might think it is also a huge responsibility. After all, email addresses aren’t just handed out freely by people to whoever wants it. When you are thinking of a newsletter, there more »

by @ Aristotle: News

Mon Oct 22 22:00:00 PDT 2012

Aristotle President and CIO Speak on Panels at WISPAPALOOZAOCTOBER 23, 2012 — Aristotle ISP staff will be in Las Vegas, Nevada, this week for the annual WISPAPALOOZA conference, the largest conference for Wireless Internet Service Providers. Besides attending sessions, Aristotle Inc.’s president and Chairwoman of the Board, Elizabeth Bowles, will also be speaking on panels and forums throughout the conference.Elizabeth Bowles, president of the Wireless Internet Service Providers Association (WIS…

Do you know who Chandler Bolt is? If you’re an online marketing nerd already, like me, you probably do. But, if you’re part of the other 99.9% of the world, who isn’t super hyper about this “internet marketing stuff,” you’ll probably have never heard of this man. So, what the hell is he doing with …

by @ Aristotle: News

Wed Aug 17 22:00:00 PDT 2011

LITTLE ROCK, AR — On August 5, 2011, Aristotle Interactive premiered the redesign website for the Huntington Beach Film Commission. Having designed many Huntington Beach websites, Aristotle is thrilled to be a part of the Film Commission launch as well. The new design offers a terrific photo gallery and seamless user-friendly navigation.Since 2008, Aristotle has worked with Huntington Beach Marketing and Visitors Bureau on a number of projects and campaigns. Aristotle first redesigned the main s…

by Alex Valentine @ Firm Media

Wed Mar 01 19:00:20 PST 2017

Many doctors struggle with the idea of giving away pricing information online. On one hand, they want to be transparent about their practice and pricing. On the other hand, giving away prices may lead to less phone calls, less consultations, and a list of other issues. So what should you do? Let’s break down some of ...

by Adam Coombs @ Unamo Blog

Thu Sep 07 22:33:19 PDT 2017

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

by Debra Murphy @ Masterful Marketing LLC

Mon Jul 25 17:13:12 PDT 2016

Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to "sign up" to receive their email updates?

by @ Aristotle: News

Tue Apr 22 22:00:00 PDT 2014

Marla Johnson Norris Speaks on Online Marketing in Northwest ArkansasOn Wednesday, April 23rd at 11:30 am, Internet marketing expert, Marla Johnson Norris, will speak during a "Lunch and Learn" session at the World Trade Center Arkansas, 3300 Market Street, Suite 400, in Rogers, Arkansas.In this fun, interactive presentation, Marla will share a new way of thinking and doing online marketing including: How to enhance your online properties and promotions New technologies and advancements in…

by Charles Ngo @ CharlesNgo.com

Thu Aug 24 04:06:52 PDT 2017

“According to most studies, people’s number one fear is public speaking. Number two is death… That means to the average person, if you go to a funeral, you’re better off in the casket than giving the eulogy!” -Jerry Seinfeld People are always asking me for advice on topics like affiliate marketing, productivity, and building a [...]

by Liam Walters @ MWP Digital Media

Thu Jun 29 05:40:35 PDT 2017

Technology has permanently changed the way we interact with each other. For businesses, charities and public sector bodies, it has opened up entirely new ways to communicate with the people who use our services. But just as quickly, technology is reshaping the way those same people consume content. As content creators, we need to keep […]

by Darryn Balanco @ Optimus01 – Online Thinking

Tue May 10 06:52:42 PDT 2016

Ask.com is a search engine that is renowned for its innovation in search technology and search boundary design. Ask provides information rich content to its internet users. The following takes a look at the current facts of Ask.com What is Ask.com? Founded as Ask Jeeves in 1996 and renamed as Ask.com in 2005, Ask.com is…

by Stacy Smith @ StreamSend

Tue Aug 29 00:10:14 PDT 2017

Study Finds Emails Sent at 4pm Have Highest Open Rates Email marketing campaigns take a lot of planning, testing and segmenting to improve results. With clickthrough rates, open rates and deliverability rates as important as they are to email marketing campaigns, a new study might be giving email marketers the breakthrough they need to boost … Continue reading Study Finds Emails Sent at 4pm Have Highest Open Rates→

by @ Aristotle: News

Thu Oct 15 22:00:00 PDT 2009

Premium Refreshment Service is one of the leading bottled water companies in the South, a multi-brand, full-service distribution company specializing in home, office and commercial delivery of water and refreshment products. In an effort to support the Susan G. Koman Race for the Cure, Premium Refreshment came up with the idea to donate a portion of every 12 oz. package of coffee sold to the foundation, an idea that would be driven via an online campaign.However, the race was only a few days awa…

by admin @ SD Internet Marketing

Wed Dec 21 14:01:46 PST 2016

Nowadays, a successful, growing business depends on many more factors than in the past. It’s not a surprise that in such a competitive environment, business owners/managers are required to put extra efforts in their marketing strategies just to stand out. Besides establishing effective communication with customers, and adequately advertising the

by Cynthia G @ Resolve Internet Marketing

Fri Aug 04 12:31:13 PDT 2017

Everyone loves coffee, right? When you think of coffee, your mind no doubt flashes to Starbucks, the largest coffee house chain in the country. But how does that happen? How is Starbucks so firmly implanted in your mind, even though you’ve never seen a TV ad or billboard for them? It’s all about their reputation! … Continue reading Why You Need an Online Reputation→

by @ Aristotle: News

Sun Oct 19 22:00:00 PDT 2008

Normal0falsefalsefalseMicrosoftInternetExplorer4 Aristotle Promotes Online Halloween Costume Contest with Engaging Website, Interactive Content, PrizesLITTLE ROCK, AR - Aristotle Design Inc., one of the largest interactive web design and marketing firms in the South, is proud to announce the launch of AllHallowsEve.com, a new microsite featuring Halloween videos and music, an online costume contest and many other “ghoulishly” cool Halloween party ideas and features. Online Hallow…

by @ Aristotle: News

Mon Apr 08 22:00:00 PDT 2013

Aristotle “Malwalkers” Wins IAC 2013 “Best PR Online Video”For Halloween 2012, the team at Aristotle created an online video series that delighted and entertained our e-newsletter subscribers, clients and social media fans. We wrote and produced a three-part online video series on a zombie apocalypse with an office space twist. “Malwalkers” won an IAC award for Best PR Online Video. This was Aristotle’s second award for IAC 2013.About Aristotle ProductionsAristotle’s production team provides vi…

by @ Aristotle: News

Mon Apr 22 22:00:00 PDT 2013

IMPORTANT PLEASE READ:INTERNET DOWNTIME / TW TELECOM SCHEDULED MAINTENANCETW Telecom, provider of Aristotle’s broadband connection to the Internet, has scheduled a short maintenance session on their network during the timeframe listed below.Maintenance Schedule: During the hours of 11:00 p.m. on 4/25 and 5:00 a.m. 4/26 (Mountain Time)Estimated Downtime: 20-30 minutesAristotle Internet Access and Email ClientsIf you are an Aristotle Internet access or email customer, your connection to th…

by Debra Murphy @ Masterful Marketing LLC

Sat May 06 15:47:19 PDT 2017

Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.

by admin @ SD Internet Marketing

Mon Aug 29 13:26:23 PDT 2016

At SD Internet Marketing, we pride ourselves in providing our clients with digital marketing solutions to make their businesses stand out from the crowd and allow them to continue providing their great services. In this occasion, our client reached out to us asking for help to fix the errors committed by

by Chris Fowles @ MWP Digital Media

Thu Jun 15 03:14:52 PDT 2017

Women play an important role in the buying process. They make up a majority of overall home and business expenditure and they’re no longer a niche market that you can simply target by adding some pink and red colours to the campaign. Women are now leading businesses, boards and the governments of countries, thanks to the […]

by Charles Ngo @ CharlesNgo.com

Thu Aug 17 04:04:43 PDT 2017

What gets you most excited when you think about affiliate marketing? Doing money angels in a giant pile of cash? Moving to Bangkok and partying with Nickycakes at Funkyvilla? The freedom to do what you want (kitesurfing, competitive roller derby, go cart racing, etc.) when you want? Here’s the good news: you CAN have all [...]

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Thu Sep 14 11:41:28 PDT 2017

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

by @ Aristotle: News

Tue Apr 03 22:00:00 PDT 2007

Aristotle and the Arkansas Old State House Museum announce the launch of the museum's new microsite, Trying to Get Home: Black Folk Art as History. The new site, http://www.oldstatehouse.com/leenora_parlor, features over 50 paintings and accompanying musings by Arkansas black folk artist LeeNora Parlor.For those who cannot actually step foot inside the Old State House Museum, the exhibit presents a unique online representation and layout of Parlor's creations. The online exhibit includes additio…

by @ Aristotle: News

Sat Apr 20 22:00:00 PDT 2013

VP Jennifer Peper Presents on Online Marketing at International Car Wash ConferenceOn April 23 and 24, 2013, Jennifer Peper will provide attendees at the International Car Wash Show in Las Vegas, Nevada with the tools they need to manage successful online marketing campaigns. Jennifer was selected to speak at the show after conference organizers heard her presentation at the Decorative Plumbing & Hardware Association Conference in October of 2012.With more than 5,700 attendees representing m…

by André Görmer @ Mappazine – Mapp’s Digital Marketing Blog

Mon Jan 02 00:42:32 PST 2017

Speaking about KPIs in Email Marketing, every marketer knows the topic and what to expect. Open rates, click rates, bounce rates and unsubscribe rates are a bunch of the well-known and established indicators. Why are we measuring email marketing still the same way as we did in the 90’s? The Bundesverband Digitale Wirtschaft (BVDW)… Read More »

by @ How to of the Day

Fri Sep 08 01:00:00 PDT 2017

Scheduling Tweets on Twitter will help you to grow your account. This practice allows you to maintain an online presence on social media at times you’re unavailable and cannot post Tweets in real time. Twitter's TweetDeck tool allows you to schedule Tweets for any time.

by Merrill @ Best Marketing Degrees

Mon Aug 28 07:51:42 PDT 2017

As telecommuting and remote work rise in popularity, many organizations use complex technology to do business across great distances, stay in touch with the consumer, and even communicate internally. Technology […]

by Julia Hettiger @ AGI Marketing

Tue Apr 18 13:34:14 PDT 2017

Is YouTube taking the place of television? Statistics say yes. More and more people are beginning to prefer YouTube’s wide range of entertainment options to cable, and who can blame them? From cat videos to obscure documentaries to your favorite television show, YouTube seems to have it all. And do you know what else it […]

by Paul Simmons @ Single Grain

Fri Aug 25 08:00:53 PDT 2017

Scroll down for infographic. Mobile commerce (or m-commerce, as the cool kids call it) has taken the e-commerce industry by storm and is the fastest growing subset of online shopping. With more than 50% of the world’s population owning a mobile phone, it’s easy to see why m-commerce has such a major influence on the […]

by @ Aristotle: News

Wed Mar 11 22:00:00 PDT 2009

Family Fun. Historic Attractions. Shopping, Music and Entertainment — Rowan County, North Carolina truly offers a little bit of everything for vacationers.And now, thanks to a new redesign from Aristotle, the Salisbury/Rowan County region’s website, VisitSalisburyNC.com, offers something for everyone online too!The original site design was simple, basic, two-dimensional and dated. But thanks to Aristotle’s creative development and art team, the new redesign is bursting with a new lo…

by @ Aristotle: News

Sun Nov 02 22:00:00 PST 2008

Aristotle brought home five awards at the 2008 International Association of Business Communicators (IABC) Arkansas Chapter Bronze Quill Awards ceremony Oct. 28, 2009. Aristotle's awards included four "Awards of Merit" and one "Award of Excellence. The awards are as follows:Interactive ToolAward of ExcellenceSouth Carolina State Parks: Come Out and Play 75th Anniversary E-viteE-mail NewsletterAward of MeritSavor the Flavors of South CarolinaInternet/Non-CommercialAward of MeritGulfshores.comInter…

by @ Aristotle: News

Sun Sep 14 22:00:00 PDT 2008

From the sunny coast of Southern California to the natural beauty of the Utah Valley all the way to the exciting and entertaining Jersey shore of Atlantic City, clients all across the U.S. are seeking Aristotle’s award-winning web design and marketing services.Atlantic CityAtlantic City’s new website redesign, AtlanticCityNJ.com, includes stunning photography, video, Flash, and even a design that changes depending on whether you’re visiting during the day or the night. But, som…

by @ Aristotle: News

Mon Feb 20 22:00:00 PST 2006

IMI, a national leader in luxury real estate, recently announced the launch of their newly designed website, imiliving.com. Designed and programmed by Aristotle, imiliving.com takes luxury real estate websites to a new interactive level."Because IMI designs, implements and manages fully integrated luxury real estate marketing and sales programs, Aristotle developed a series of visually appealing mini-sites that deliver targeted content to real estate developers, real estate brokers, and potenti…

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Mon Aug 21 08:30:56 PDT 2017

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

by @ Aristotle: News

Wed Dec 21 22:00:00 PST 2005

Aristotle, one of the south's largest interactive agencies, announced that the company's web and interactive media division designed and launched over 30 major web sites for clients during the second half of 2005. A full service internet firm since 1995, Aristotle partners with clients to develop web sites and online marketing strategies that include advanced tools designed to measure return on investment.From their corporate headquarters in Little Rock, Aristotle provides a complete suite of i…

by @ Aristotle: News

Tue Aug 19 22:00:00 PDT 2008

Hernando County Florida prides itself on its al fresco settings, natural wonders, live mermaids and beautiful Nature Coast. However, it needed an online web presence to show-off it’s uniqueness to the rest of the world. The Hernando County CVB and Aristotle partnered to create NaturallyHernando.org. The site touches on all of Hernando’s distinctive qualities as “the real Florida.” It includes photo galleries and information on the county’s beautiful golf courses, ri…

by @ Aristotle: News

Thu Jan 10 22:00:00 PST 2008

Over the last six months, Aristotle has really been growing. We’ve added a new Public Relations Division and expanded our video production and video integration, media buying, search engine marketing and website design teams. Along the way, we obviously had to add some new faces. With that we welcome Christopher David, Chris Pipkins, Tyler Presley, Don Dyer, Wilson Foy, David Jackson, Cherri Pitts, Robby Matthews, John Jacobs and Amy Glover Bryant to our team.

by @ Aristotle: News

Thu Dec 21 22:00:00 PST 2006

Aristotle launched a microsite for Alabama Gulf Coast Convention and Visitors Bureau on December 21, 2006. The microsite, www.BattleofMobileBay.org, illustrates that the battles of Mobile, Alabama are significant milestones in United States history. This information-packed site allows visitors to learn the history of the Battle of Mobile Bay Civil War Trail, which comprises more than a dozen sites where action took place during both the Battle of Mobile Bay and the Overland Campaign, and insp…

by Merrill @ Best Marketing Degrees

Mon Jul 31 13:50:36 PDT 2017

FACT: Master’s Degrees in Marketing Have an Excellent Career Outlook Every website, company, and governing body that expects financial growth has practiced the principles of marketing, researched consumer behavior, and […]

by @ Aristotle: News

Thu Nov 01 22:00:00 PDT 2007

The Aristotle team periodically hosts breakfast to share changes taking place in the digital communications industry and at Aristotle. We call these morning get-togethers “Food For Thought.” Whether you are in the market for digital communications services such as Web design, search engine marketing, video production, or not, Aristotle’s “Food for Thought” breakfasts will keep you in-the-know on the latest advancements in digital technology and marketing.The next…

by Sherice Jacob @ The Kissmetrics Marketing Blog

Tue Sep 12 12:16:37 PDT 2017

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

by Debra Murphy @ Masterful Marketing LLC

Mon Feb 13 17:31:50 PST 2017

On-page SEO is a simple task that helps search engines better understand the content and context of your web pages. Optimizing a webpage properly can also drive more relevant traffic to your website. Although simple to implement, many still take the lazy road and omit this piece of the process from their content marketing activities.

by rkalinowski @ On Top Visibility

Thu Oct 27 12:35:58 PDT 2016

There can no longer be any doubt that 2016 is the year of the online marketing company. TV stations, newspapers, and even websites are noticing that the best web marketers are sucking up what used to be reliable advertising income. That’s because there are many methods of online marketing that will boost your online presence,

by patonmarketing @ Paton Internet Marketing

Mon May 29 15:24:35 PDT 2017

The digital marketing world is changing at a rapid pace. People are getting more connected to the digital environment than ever. Mobile technology, coupled with high-speed internet connections has changed the way digital marketers create the campaigns. While, in the past, content marketing was based mainly on text content, nowadays, a lot of the content...

by John Nesler @ Sacramento Web Design and Internet Marketing Company – Post Modern Marketing

Wed Sep 06 14:00:08 PDT 2017

Post Modern Marketing is a Certified Google Partner Advertising Agency We have the know-how to help your business create a cost-effective, successful Google AdWords advertising campaign. It can be difficult to determine whether someone who claims to be an SEO or pay-per-click advertising expert actually knows what they’re talking about. You can’t go to college […]

Most small businesses encounter advertising opportunities along the way, but not all know which ones to pay careful attention to. In this tutorial, Brad Batesole will explain the three main online marketing campaigns that can be implemented to generate a return.

by @ Aristotle: News

Thu Mar 27 22:00:00 PDT 2008

Aristotle created ComeOutandPlay.net for the South Carolina Parks, Recreation and Tourism to promote and celebrate the 75th year of South Carolina State Parks.The site promotes all of the events taking place at the parks during the year-long 75th anniversary celebration. Aristotle's HTML and Programming team made it possible for visitors to sign up for the SCPRT Photography Contest online and even submit photos to the site in an online gallery. Several PDFs are also available to the public…

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Wed Apr 19 06:00:56 PDT 2017

M2P0 Internet Marketing President Sharing SEO Facts Back in January, Rob Stone was asked to speak on behalf of Marketing 2 Point 0, Inc. at a meeting hosted by Public Relations Society of America. That entire discussion centered around how to make sure that a business is relevant online in 2017. At that meeting a […]

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Tue Dec 27 11:46:36 PST 2016

Vital Photography Marketing Guide | There’s a huge difference between starting a photography business and running a successful photography business. Pretty much everyone can start a business. The equipment has never been more affordable. Not only that, but it has never been as user-friendly, so anyone with some extra cash on their hands can get […]

by @ Aristotle: News

Tue Aug 20 22:00:00 PDT 2013

President Elizabeth Bowles Testifies for Expanded Broadband to Public SchoolsOn August 19, 2013, Elizabeth Bowles, President and Chairwoman of Aristotle Inc., testified in a field hearing to discuss E-Rate, an FCC program that would help expand broadband Internet to public schools in Arkansas. Senator Mark Pryor, chairman of a Senate Commerce subcommittee on communications, technology and the Internet, conducted the hearing and invited FCC commissioner Jessica Rosenworcel from Washington to list…

by @ Aristotle: News

Sun Oct 21 22:00:00 PDT 2007

By Nate Hinkel, Arkansas BusinessMuch has been written in the past yearabout Aristotle's recent move into the advertising and public relations realm to complement its foothold in the Web design, Internet and interactive market.And now that it has brought PR veteran Amy Glover Bryant on board to head its public relations division, the firm is intent on blowing its own horn a little, and understandably so.Aristotle got news last week that the Web site it built for the Arkansas Department of Parks …

by @ Aristotle: News

Wed Aug 05 22:00:00 PDT 2009

The Christian Motorcycle Association and Aristotle teamed up to provide an online shopping experience for CMA members with the creation of the CMA Online Store. Aristotle completed art, design and layout of the store based on the look and feel of CMAUSA.org, also an Aristotle production. Aristotle's programming team is responsible for the full functionality and security features the new store offers, which was completed independently in-house without third-party software. The client was very ple…

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Wed Apr 05 06:00:54 PDT 2017

Does Your Social Media Internet Marketing Draw Customers In? Anyone who regularly checks in on social media will tell you that when an important event occurs, just about everyone “reports” it. In fact, according to data collected from 2016, the Pew Research Center tells us that about 62% of adults in the United States get […]

by Hayley Mullen @ Unbounce

Wed Jul 26 00:00:19 PDT 2017

What if you could learn the favorite PPC strategies of fourteen of the smartest minds in performance marketing, hailing from LinkedIn, AdFury, Optmyzr and more? Better yet, what if you could do it for free, from the comfort of your desk (or couch)? PPC Week is a free five-day event that helps marketers master paid search and social marketing so they can get an edge on the competition and generate better results. Register inside.

by @ Aristotle: News

Thu May 01 22:00:00 PDT 2008

Just in time for July 4, customers of Phantom Fireworks now have a new interactive "try-before-you-buy" feature to assist them in purchasing fireworks online.Thanks to a new Aristotle-programmed, database-driven video player, visitors to Fireworks.com can view streaming video and hear the audio of all the booms and bangs of over 30 different variations of fireworks. From Aerial Avalanches to Thermobaric Warheads, the new feature enables visitors to see how certain fireworks selections perform in…

by Darryn Balanco @ Optimus01 – Online Thinking

Wed May 04 05:26:00 PDT 2016

Search engine optimization (SEO) and AdWords provide optimum targeting of high traffic key phrases however, in terms of internet marketing, they differ. The following post outlines the difference between SEO and AdWords as well as the benefits of SEO versus AdWords. What Is SEO? SEO or search engine optimization is a process of correcting your existing website or…

by @ Aristotle: News

Thu Feb 15 22:00:00 PST 2007

SavorSouthCarolina.com, the South Carolina Department of Parks, Recreation and Tourism’s new culinary microsite, hit the Internet recently. The website, which was programmed and designed by Aristotle, guides visitors through the many luxuries of South Carolina dining.The site presents entertaining interactive features including trivia and photo galleries, along with the implementation of a “Dress the She Crab” game for younger audiences. Visitors can find information on S.C. ch…

by admin @ SD Internet Marketing

Thu Apr 27 16:21:59 PDT 2017

Back in 2010, Google announced the integration of speed into their organic search-ranking algorithm and since then website speed optimization has become an important factor in digital marketing. According to a research report carried out by the Aberdeen Group, for each second delay in page load time, a website gets

by Selena Templeton @ Single Grain

Wed Sep 13 09:00:47 PDT 2017

By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while […]

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Wed Feb 01 06:00:34 PST 2017

Small Business Internet Marketing: Getting You Found Perhaps, the only thing you think about in terms of your small business internet marketing campaign is getting your name to be as close to the top of the Google search results as possible, but if you’re not making use of local directories then you’re harming your chances […]

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Thu Aug 24 12:13:21 PDT 2017

Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending […]

by Adam Coombs @ Unamo Blog

Thu Sep 07 08:44:38 PDT 2017

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

by patonmarketing @ Paton Internet Marketing

Sun Jun 18 09:14:06 PDT 2017

Video marketing is big and there’s a lot of money being invested in it. Video is the new marketing technique and a lot of digital marketers work to create the perfect video campaign. So is investing in video marketing worth it? When and how should you invest in this strategy to get the best results?...

by Jacob Baadsgaard @ Unbounce

Thu Aug 10 00:00:55 PDT 2017

What are the metrics that help you determine whether your PPC campaigns are performing well? Traffic-focused metrics are a great start, but smart marketers know to dig a little deeper and never lose sight of ROI.

by @ Aristotle: News

Thu Oct 09 22:00:00 PDT 2008

Aristotle teamed with Stone Mountain Park in Atlanta, Georgia—part of Herschend Family Entertainment—to create a website for its new winter attraction, Snow Mountain Park. After having to delay last year’s launch due to a severe drought in Georgia, the new site has now successfully launched. To ensure that the new website was more than just an informational online resource, Aristotle incorporated engaging features aimed at persuading people to visit the site frequently. The main page displ…

by Rolf Anweiler @ Mappazine – Mapp’s Digital Marketing Blog

Wed Dec 14 00:00:25 PST 2016

Who ever said email was a thing of the past? Not us. Email indeed still plays a vital role in the digital marketing world. The difference now is however, that consumers are checking their emails via multiple devices making responsive designed templates a must for marketers. Beyond the email experience your transactions with your customers… Read More »

by @ Aristotle: News

Mon Apr 10 22:00:00 PDT 2006

The Webby Awards, the leading international honor for web sites today recognized Stax Museum as an Official Honoree, a distinction that recognizes sites exhibiting remarkable achievement. Stax Museum's site, www.soulsvilleusa.com, is produced by the creative team at Aristotle, www.AristotleDesign.com, a nationally recognized full service internet and interactive media firm.Hailed as the "Online Oscars" by Time Magazine, the Webby Awards are determined by International Academy of Digital Arts an…

Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements.

by Marc Avila @ 3 Media Web Solutions, Inc.

Mon Aug 28 03:00:05 PDT 2017

A stale website is never a good thing in any industry, but this is even more so in the extremely competitive healthcare industry. A well-crafted, engaging website will provide a better overall experience for the user and will also reduce your organization’s marketing costs by a considerable amount. Because of

by Alexander Elbanna @

Fri Jan 16 16:55:53 PST 2015

You’ve come to the right place to learn about Search Engine Optimization. Yes, you’re at the right place. We’ll give you some tips how to get higher rankings. Search engine optimization attracts lots of attention in marketing. You may have heard of it, but you need to know what it really means to you and

by Olya Bogoyevich @ AdLuge

Mon Nov 07 06:06:51 PST 2016

Traditionally, CRM (Customer Relationship Management) strategies would help marketers to gather customer-level insights in order to create targeted offers. Digital marketers still turn to CRM to track the journey of leads through the sales funnel, and to retain current customers. However, social media platforms and search engines allow marketers to create a seamless brand experience … Continue reading "Connecting CRM With Tracking And Reporting"

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Mon Jul 31 10:32:01 PDT 2017

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you […]

by @ Aristotle: News

Thu Jul 08 22:00:00 PDT 2010

Are you a digital super star? Do you dream in social andinteractive media? Are you a Programming junkie? Does your passion reside inthe online world? Are innovative ideas a way of life for you? If so, we shouldtalk, and the conversation starts now.Aristotle is expanding and hiring top-ranked talent to joinour award-winning team. We are a full-service interactive agency with anational client base – from state agencies to destinations and attractions tolocal businesses. Aristotle provides on…

by @ Aristotle: News

Tue Dec 13 22:00:00 PST 2016

The Utah Office of Tourism makes sure they’re attracting the right online audience with a unique campaign strategy.Tourism is a $7.98 billion economy in Utah and it’s the Utah Office of Tourism’s job to keep it growing by promoting their state parks and vibrant cities to out-of-state travelers. But as late as 2013, when Jay Kinghorn was appointed as the office’s Director of Communications and Digital Strategy, they still didn’t have the online an…

by @ Aristotle: News

Wed Feb 14 22:00:00 PST 2007

At Aristotle we love to play games. More importantly, we love to create games that help market our clients’ websites, products and services. Recently, Aristotle Producer James Norris worked with the South Carolina Department of Parks and Tourism to create a fun, viral online game. “Build Your Own She-Crab” allows visitors to dress their own crab, create a fun environment for it and send it to friends. The only question we have left is what exactly do they do with all the h…

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Tue Dec 13 06:48:12 PST 2016

Photography Business Tools | There’s a myriad of tools modern photographers can use to promote their businesses – both online and off. And if you’re a small business owner, you know you could use any tool at your disposal, especially in industries as saturated as the photography industry. Yet, you’d be amazed just how many […]

by @ Aristotle: News

Wed Oct 10 22:00:00 PDT 2007

South Carolina has a new venue for displaying the beauty and opportunities which abound in the Blue Ridge Mountain area of the state. Aristotle recently launched a completely redesigned site for the Greenville Convention and Visitors Bureau which features information on sports and recreation, dining, shopping, arts and entertainment.In conjunction with the launch of the website, Aristotle implemented a Pay-Per-Click campaign to promote the new web site and drive more traffic to not only the CV…

by Debbie Capeci @ DDSRank

Wed Jul 12 12:09:59 PDT 2017

5 Ways to Attract More Dental Patients While You’re at Starbucks (or Almost Anywhere Else) Most practices want to know how to get new dental patients, as a quick look at the forums on Dentaltown demonstrates. And there’s certainly no shortage of marketing ideas today to increase your patient volume. But since research shows that [...]

by @ Aristotle: News

Wed Nov 07 22:00:00 PST 2007

Aristotle recently received Bronze Quill Awards of Excellence from the International Association of Business Communicators (IABC), Arkansas Chapter, for websites it developed for the Christian Motorcycle Association, Arkansas State Parks, Albuquerque Convention and Visitors Bureau and South Carolina Dining. The company’s Integrated Marketing Division also received an award of Merit for its work in developing an interactive education and marketing tool for My Baptist Health.IABC Arkansas …

by Rocket55 @ Rocket55

Fri Jul 28 08:30:15 PDT 2017

MINNEAPOLIS, July 25, 2017 — Digital marketing agency Rocket55 recently received two Interactive Media Awards (IMA) for the website the firm designed for Secondhand Hounds, a nonprofit animal rescue in Eden Prairie, Minn. The Secondhand Hounds website was named Best in Class in the “Pets” and “Nonprofit” categories, the highest honor bestowed by

by Alexander Elbanna @

Thu Jan 08 19:02:46 PST 2015

Climbing Through The Ranks Quickly: Article Marketing Secrets Revealed Article marketing is a smart way to market products and services. By creating articles on things that are related to the things that are being sold, a business can get more and more customers that trust them and think they are credible. You will find the

by @ Aristotle: News

Tue Aug 17 22:00:00 PDT 2010

Elizabeth Bowles, President of Aristotle, Inc., Little Rock based Internet and Email Service Provider, was elected President of the Wireless Internet Service Provider Association (WISPA) in the national association’s August 2010 board meeting.As President of Aristotle, Inc., Bowles oversees the operations of Aristotle.net, Arkansas’s largest WISP (wireless internet service provider). The first woman to serve as president of WISPA, Bowles has been active nationally in defining Can-Spa…

by patonmarketing @ Paton Internet Marketing

Wed Jun 21 09:26:01 PDT 2017

Social media is always changing and evolving and you get new technologies popping up every year. Often, what does work in 2015, may not work in 2017, and you’ll have to update your marketing strategy. It’s a constant ebb and flow, but that’s what makes digital marketing so exciting. The biggest shift right now is...

by Rebecca Hayler @ Branded3

by @ Aristotle: News

Sun Mar 22 22:00:00 PDT 2009

Aristotle CEO Marla Johnson Norris has been honored by Arkansas Business — a statewide, weekly business journal launched in 1984 — as one of the 25 notable women leaders from the past quarter century in Arkansas. Marla is highly regarded as a pioneer in online media and digital marketing not only around the state of Arkansas, but across the entire nation. Below is the excerpt from the "Top 25 Women Leaders" list in Arkansas Business' 25th Anniversary Edition23. Marla Johnson NorrisIn 1995, the I…

by @ Aristotle: News

Mon Apr 15 22:00:00 PDT 2013

Marla Johnson Norris to Speak on Online Marketing and Advertising to DMOs at WACVB Tech SummitOn April 17, 2013, Aristotle CEO Marla Johnson Norris will head west to Mesa, Arizona, for the 8th Annual Destination Marketing Tech Summit. Marla will be presenting two highly illuminating sessions that will give destination marketers the tools they need to run effective pay-per-click campaigns and become a social media leader in their destinations.Presented by the Western Association of Convention an…

by Ingrid @ blue dress® internet marketing

Sat Jul 01 05:44:56 PDT 2017

Does your internet strategy include remarketing? If not, then you could be missing out on potential sales from previous website visitors. With the help of custom Facebook audiences, you can tailor your Facebook ads to those rapidly cooling leads and turn them into customers. What is Remarketing?...

by Alexander Elbanna @

Sun May 01 18:13:28 PDT 2016

SEO and Marketing Tampa Initially, Social Networks were meant for individuals to connect with one another, keep in contact with buddies you cannot on a regular basis meet, and know what is happening in their lives. You could also share info, pictures, intriguing stuff, and a lot more. To put it simply, social networks emerged

by Merrill @ Best Marketing Degrees

Mon Jul 31 17:52:26 PDT 2017

Consumer behavior is ever-changing. Do you have your thumb on the pulse? From social media marketing to global markets and globalization of local products, understanding marketing in this ever-changing atmosphere […]

by Katie Wheeler @ Mappazine – Mapp’s Digital Marketing Blog

Mon Dec 19 02:11:07 PST 2016

79% of consumers use their smartphones to help with shopping, according to Econsultancy. This is because today, traffic is driven by mobile. In fact, 1 in every 2 millennials in the US has downloaded a mobile shopping app. With the evolution of smartphones, tablets and other devices, your current and potential customers are never far… Read More »

by @ Aristotle: News

Tue Nov 06 22:00:00 PST 2007

Aristotle had the distinct pleasure of not only developing the new Mississippi Hills Heritage Area Alliance website, MississippiHills.org, but we were also asked to participate in the official unveiling. Aristotle Marketing Consultant, Mark Wilson and Aristotle Website Producer, Amy Shivers joined the group in Tupelo last week to present the 'official’ launch of the website to the Mississippi media, Alliance board members and special guests. In fact, the client was so pleased with the …

by Darryn Balanco @ Optimus01 – Online Thinking

Thu Aug 27 03:52:50 PDT 2015

Pay per click (PPC) advertising is a very simple concept that allows businesses and individuals to advertise on large online networks such as Facebook & Google. By implementing this highly lucrative marketing strategy, you’re able to reach potential customers that you never would have been able to reach otherwise. Pay per click advertising allows you…

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Fri Aug 18 11:35:39 PDT 2017

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

by Ingrid @ blue dress® internet marketing

Sun Jul 09 05:27:42 PDT 2017

Search Engine Optimization and content marketing are two areas of internet marketing that tend to overlap. It can get a little confusing trying to separate the two. One of the most commonly asked questions regarding this is who should be responsible for optimizing content – the writer...

by @ Aristotle: News

Wed May 09 22:00:00 PDT 2007

ALBUQUERQUE, NM - The Albuquerque Convention & Visitors Bureau (CVB) is proud to announce the launch of the new website promoting Albuquerque - located at www.itsatrip.org. A vibrant new design showcases the rich culture and heritage of the area while providing powerful new online tools for planning a visit to Albuquerque throughout the 400+ pages of the re-developed and designed www.itsatrip.org website. Destination Branding Campaign: Authentic Southwestern Heritage Supported by Website The…

by @ Aristotle: News

Wed Feb 06 22:00:00 PST 2013

Atlantic City Restaurant Week’s 2013 Campaign Tantalizes FoodiesFebruary 7, 2013 — LITTLE ROCK, AR — Aristotle’s marketing team worked with the Atlantic City Convention and Visitors Authority to launch the 2013 AC Restaurant Week Campaign, "The Sinfully Delicious Dining Giveaway." The campaign, which began January 28 and will last through March 3, features five weekly online social media contests leading up to a grand prize giveaway of a two-night stay for two at Harrah’s Resort with culinary cl…

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Tue Dec 06 02:46:53 PST 2016

Top Marketing Ideas | Not so long ago, starting a business was something reserved only for the most perseverant enthusiasts. The equipment was expensive, and it took quite some time to learn how to use it. Nowadays, it’s completely the opposite – the equipment has never been more affordable or more user-friendly. As a result, […]

by @ Aristotle: News

Sun Apr 03 22:00:00 PDT 2016

Three Aristotle Interactive clients recently won top Internet Advertising Competition (IAC) Awards for website design. The IAC Awards are sponsored by the Web Marketing Association, which was founded to promote high standards for online marketing, and the Awards recognize accomplishments and trend-setting developments in the online marketing industry.Arkansas Department of Parks & TourismWinner: Outstanding Tourism WebsiteUsing data, best practices and user testing, Aristotle redesigned Arka…

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Wed Aug 02 06:00:01 PDT 2017

Drawing Inspiration From The Go-Giver For Urgent Care Marketing In part one of this blog series we shared 2 out of 5 of the inspirational principles that we utilize in our everyday internet marketing business. These valuable lessons are plucked directly from the The Go-Giver, a book written by Bob Burg. Today, we want to reflect […]

by Philip Piletic @ Single Grain

Wed Sep 06 13:23:56 PDT 2017

Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like […]

When it comes to prepping for a natural disaster, it’s better to be safe than sorry. Evacuate and/or load up on water, batteries, canned food, gas, and sand bags… ASAP. Hurricane hack: assuming you don’t wait too long, order emergency supplies (including water) on Amazon Prime. But you’re not here to read about prepping your Read more →

by @ Aristotle: News

Mon Jun 04 22:00:00 PDT 2012

For immediate releaseArkansas Tourism Launches "More Fun Per Gallon" PromotionAristotle Client To Give Away Free Gas CardsLITTLE ROCK, AR — June 5, 2012 — On Monday, May 14, the Arkansas Department of Parks and Tourism launched its "More Fun Per Gallon" promotion to remind Arkansas residents and visitors that they don't have to travel far or spend a lot to visit an exciting summer vacation destination. The campaign homepage, http://www.arkansas.com/fun/ has several features that make it easy exp…

by Thomas Armitage @ Site-Seeker

Thu Jul 13 03:58:09 PDT 2017

Let’s say, on a typical day, you wake up at 6 AM and go to bed at 10 PM. That gives you 16 hours during the day to live life. But check this out. During that time, the average American spends 10.5 hours in front of a screen, which is more than half of the […]

by @ Aristotle: News

Mon Jan 14 22:00:00 PST 2008

Online games are a powerful online marketing tool. As Marla Johnson Norris discusses in a recent Digital Marketing Tips Q & A, the reason is that games are not only interactive and addictive, they also bring out the competitor in us all. Games are also a great way to teach kids about the world as demonstrated by the Read to Feed game Aristotle producer James Norris developed for Heifer Project International’s Read to Feed website. The website serves as an educational and world-awar…

by Jim O'Donnell @

Fri Feb 19 08:05:42 PST 2016

A marketing consulting service agency works as a valued silent partner for the client to cost-effectively complement marketing activities within all levels of the company. Project experience and diversity means having amassed a trove of skills that make an agency highly adaptable. Moreover, it means the agency has developed the network and relationships required to handle any and all situations. Should the need arise for a unique set of talents that lie beyond the competency of the external marketing team, it is more likely than not that they have access to a stable of niche players who can act as subcontractors to a project on a moment’s notice. This, in turn, serves as an asset to the agency's clients and reduces the client's overall time-to-market.

by @ Aristotle: News

Mon Mar 04 22:00:00 PST 2013

Aristotle Hosts An Exclusive Live Google EventOn March 5th, Aristotle will be hosting an invitation-only broadcast by top Google thought-leaders, live from the Googleplex in Mountain View, California. This 90-minute event will include great content, food and discussions with Google and Aristotle marketing experts.Aristotle is one of the top 125 marketing agencies in the U.S. and Canada, and the only interactive agency in Arkansas to be invited by Google to host this private, invitation-only liv…

What is the difference between digital marketing and internet marketing, what is the latest trend in the industry and how do big companies allocate their digital marketing budgets? Digital Marketing Digital marketing is a broad term that describes a set of marketing processes that encapsulates all available digital channels to promote a product or service or build a digital brand. Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns. The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO,

by @ Aristotle: News

Wed Aug 22 22:00:00 PDT 2007

As of today, shoppers no longer have to plan a trip to the Pyrenees to purchase parts, clothing or accessories for their Orbea Bike. Instead, they can visit the new online shopping cart Aristotle developed for the world-renowned company, OrbeaProShop.com. The Aristotle Web Design team quickly and easily created an online presence that makes the Arkansas based company that much more accessible to their international audience of cycling enthusiasts, amateur and professional cyclists.

by @ Aristotle: News

Mon Dec 08 22:00:00 PST 2014

Elizabeth Bowles Meets with Policy Leaders to Discuss Rule-Making Initiatives Elizabeth Bowles, president & chairman of Aristotle, Inc., along with other members of the the Wireless Internet Service Providers Association (WISPA) met with Congressional and FCC leaders in Washington, D.C. December 1-4 to discuss regulations and initiatives including new net neutrality regulations that will have a big impact on the fixed wireless broadband industry and the millions of customers that use wireles…

by Sherice Jacob @ The Kissmetrics Marketing Blog

Tue Aug 01 09:54:22 PDT 2017

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

by @ Aristotle: News

Thu Nov 01 22:00:00 PDT 2012

Create a Password Spammers Can't CrackMore and more accounts are being hacked every day because people are not creating strong and secure passwords. Check out this helpful Quick Guide to Creating Strong Passwords we've put together using today's best solutions and recommendations for securing your Internet accounts.

by @ Aristotle: News

Tue Jan 16 22:00:00 PST 2007

Aristotle launched an integrated marketing campaign for Baptist Health on January 16, 2007.Aristotle crafted and launched one 30-second and two 15-second television spots, a mini-site, and a pay-per-click campaign which demonstrate Baptist Health's commitment to Arkansas. The mini-site, www.MyBaptistHealth.com contains resources that can be used for healthier living: I'm Ready to get Started, How Much Exercise do I Need, How Can I Eat Better and the Health Living e-newsletter."Baptist Health …

by Chris Richardson @ Single Grain

Fri Sep 01 08:00:41 PDT 2017

Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound […]

by @ Aristotle: News

Thu Nov 03 22:00:00 PDT 2016

Aristotle's Mobile Interaction Enhances Work of Arkansas Artist Ken HubbellViewers attending a special art exhibit will experience a new dimension of art—the integration of interactive digital technology and instantaneous creative collaboration. Artist Ken Hubbell created The Art of Change™, a collection of almost 20 art pieces that represent elements of the natural world as it undergoes change and transformation. In association with digital agency Aristotle, Hubbell is enhancing the experience …

by Jasmin Altenhofen @ Mappazine – Mapp’s Digital Marketing Blog

Mon Jan 23 04:00:42 PST 2017

A/B testing isn’t just a buzz term that is going to go away with time. A/B testing is your train ticket into understanding your visitor’s behavior and a way to increase your conversion rates. Testing on digital channels is so easy. But still many marketers neglect this topic or deprioritize this topic due to their… Read More »

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Mon Jan 30 13:15:38 PST 2017

Photography Business Online Marketing Ideas | Regardless of the industry and the size of the company, there’s one universal goal all business owners have in common: to sell their services and products. Sounds simple, doesn’t it? All you need to do is get your services or products in front of your potential clients and they’ll […]

by OptimizeX @ OptimizeX

Mon Jul 10 09:14:03 PDT 2017

If you have a business online, you have most likely heard of everything associated with SEO and then some. One thing you might hear from some people is that search engine optimization is no longer necessary for the success of any company. Nothing can be further from the truth. Rumors such as these may have more »

by Alexander Elbanna @

Sat Dec 13 15:25:38 PST 2014

Enhance Your Search Engine Optimization Strategies With These Suggestions – SEO Tips The Internet can seem confusing. Search engine rankings can come about in so many different ways. With the right information of Search Engine Optimization at hand, you can figure out how to traverse the maze easily. The following article has excellent advice. Break

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 23 10:47:58 PDT 2017

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

by @ Aristotle: News

Sun Jan 22 22:00:00 PST 2017

Central Arkansas businesses discuss the evolution of mobile marketing.On February 4, 2017 from, 6:30 to 7:30 PM, the Arkansas Repertory Theatre will host a free panel discussion on emerging mobile technologies that Arkansas organizations are using to connect in new ways with their visitors and their communities. Moderated by Marla Johnson, CEO of Aristotle, the panel will demonstrate how customer-focused organizations are using Bluetooth, geofencing, and beacons to reach and engage with their au…

by Rocket55 @ Rocket55

Thu Aug 31 07:08:50 PDT 2017

Now that you have implemented a few pay-per-click campaigns, you are probably starting to get a feel for what is working and what isn’t. You might even be realizing that your entire strategy is a disaster and you need to start from scratch. If your sales team or your bottom line aren’t seeing the results

by rkalinowski @ On Top Visibility

Mon Feb 27 14:04:35 PST 2017

We live in a digital world, so it’s easy to understand why many organizations have shifted their focus to internet marketing. After all, digital marketing efforts directly impact your SEO, which allows people to find you more easily and will positively impact your revenue stream. Although there are several components of internet marketing that will

by Brandi Trunick @ Firm Media

Tue Apr 04 11:15:55 PDT 2017

We all get emails: work emails, personal emails, spam emails, etc… Hundreds of emails are coming through our inboxes on a daily, weekly or monthly basis (if you get hundreds of emails on a monthly basis, we envy you). Email marketing has been around for so long that the majority of us are numb to ...

by Robert Katai @ Single Grain

Fri Sep 15 08:00:18 PDT 2017

If you are a blogger or a marketer, I am sure that you have already tried the guest blogging strategy — or at least you have considered trying it. Guest posting is an efficient marketing strategy in which writers post their original articles on blogs that are not their own. Why is this a good […]

by @ Aristotle: News

Sun Mar 25 22:00:00 PDT 2012

For Immediate ReleaseAristotle Interactive Wins IAC Best of Industry Advertising Awards Aristotle Takes Three Awards in Mobile Apps and Video WorkLITTLE ROCK, AR – March 26, 2012 – The Internet Advertising Competition (IAC) announced last week the winners of the 10th annual IAC Awards, and Aristotle Interactive took home three Best of Industry awards.This is Aristotle’s fifth consecutive win from the Internet Advertising Competition.Produced by the Web Marketing Association, th…

by @ Aristotle: News

Mon Aug 27 22:00:00 PDT 2012

For Immediate ReleaseHurricane Isaac Evacuees Rely on COVER Program for Lodging and SafetyWith Hurricane Isaac projected to slam into the Gulf Coast this week, the Arkansas Department of Parks and Tourism has activated the COVER program, a custom online disaster recovery software developed in 2009 by Aristotle Inc.As Hurricane Isaac approaches, many on the coast are taking precautions and may be evacuating into Arkansas. COVER (Communication of Vacancies Emergency Response Plan) facilitates hurr…

by Olya Bogoyevich @ AdLuge

Mon Dec 05 07:25:23 PST 2016

A successful SEO strategy relies on a combination of digital marketing tactics from link building to content creation, to keyword research, to website design, to name a few. It can take time to see results, which can make it difficult for businesses and SEOs to achieve a clear picture of their progress. Thankfully, there are … Continue reading "Important Metrics To Track Your SEO Success"

by Alexander Elbanna @

Tue Jan 20 15:57:04 PST 2015

If you’re interested in Article Marketing, this page has been made especially for you Whenever you have finished writing an article, it’s important that you properly promote it so that readers can read it – only this can be the base of a successful article marketing campaign. But it’s not as easy as you think.

by @ Aristotle: News

Thu Jun 19 22:00:00 PDT 2008

As a spin-off to the "Ranger Boats Custom Finish Shop" application, which allows customers to create a custom paint job for their new Ranger boat, Gemini Sports Marketing and Aristotle have teamed up to give fishermen the chance to custom design even more fishing gear — only this time it's not their fishing hardware, it’s their apparel. From mixing and matching colors to adding logos to selecting shirt styles, the new “My Ranger Jersey” Flash application lets die-hard fishermen…

by @ Aristotle: News

Fri Jun 29 22:00:00 PDT 2007

In its continuing partnership with Elvis Presley Enterprises, Aristotle created ElvisWeek.com—a microsite designed to specifically focus on Elvis Week 2007. This year marks the 30th anniversary of Elvis’ death, and this summer’s Elvis Week will be bigger than ever. Elvis fans from all over the world will celebrate The King from the Graceland Mansion, and online, during the nine-day celebration. Celebrity events, special ‘Music and Movies’ nights on Graceland’s…

Google AdWords can offer a smart solution for driving traffic to your company’s website. If you’ve researched potential keywords for your pay-per-click (PPC) ad campaigns, however, you’ve likely noticed that pricing varies wildly among keywords. Take a look at five of the most expensive AdWords keywords. Business Services At a cost per click (CPC) of Read more →

by @ Aristotle: News

Wed Oct 17 22:00:00 PDT 2007

By Nate Hinkel, Arkansas Business - 10/18/2007 11:22:01 AMTwo groups flipped the switch on free wireless Internet service in the River Market district in downtown Little Rock on Thursday.The Arkansas Young Professionals Network, a nonprofit networking and development group, contracted with Aristotle Inc. of Little Rock to deploy wireless access points throughout the River Market district, including most of President Clinton Avenue and Riverfront Park. The service was officially launched followin…

by patonmarketing @ Paton Internet Marketing

Mon Jun 26 09:45:39 PDT 2017

With almost 1 billion visitors every month, YouTube is essentially the second largest search engine, right behind Google. Digital marketers and advertisers understand the power of video marketing and how it can work together in a marketing campaign. Video content can work on numerous levels and, if used correctly, can boost a company’s image and...

by @ Aristotle: News

Wed Nov 02 22:00:00 PDT 2011

For Immediate ReleaseAristotle Snags Two International AwardsThe Davey Awards Honors Agency’s Mobile and Online Marketing ExpertiseLITTLE ROCK, ARKANSAS - November 3, 2011 — Aristotle Interactive, Little Rock based interactive agency and technology firm, was honored today with two awards in the International Academy of Visual Arts’ 2011 International Davey Awards competition. With nearly 4,000 entries from around the world, Aristotle’s prestigious work claimed two Silver Awards for its clients, …

by bspdev @ Blue Sky Projects

Mon Oct 03 23:15:57 PDT 2011

If you’re a small business owner who has looked to grow your company’s website, or get more from online marketing in Seattle or beyond, in the last few years, then there is a greater than 99% chance you’ve been told to add a blog to your company’s website. After all, Continue Reading...

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Sat Dec 10 06:22:39 PST 2016

Photography Marketing Industry Secrets | If you’re passionate about photography, starting your own business might be a dream come true for you. And who could blame you – doing what you love and getting paid for it is what dreams are made of. However, starting a photography business can turn out to be your worst […]

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Wed Sep 06 06:00:51 PDT 2017

Internet Marketing To Increase Customer Volume As the owner or operator of a small business you may find yourself thinking there’s no need to advertise or market, because everyone looking for your particular choice of product or service will find you eventually, right? That may have been the case when it was simpler times and […]

by rkalinowski @ On Top Visibility

Fri Jul 15 07:53:24 PDT 2016

In today’s day and age, social media marketing is just as important as other forms of advertising. Check out these tips on maximizing your presence on your accounts: Share at the Right Time When are people using social media? The answer is, of course, all the time, but some specific times do tend to be

by Cristal Gonzalez @ AGI Marketing

Mon Jul 10 16:10:14 PDT 2017

Every day, millions of people use the Internet for a variety of purposes. They check the weather, manage their emails, and surf YouTube for funny videos. For business owners, however, the Internet is more than just a comprehensive social and informational network. Instead, it is a tool that can and should be strategically used as […]

by Ingrid @ blue dress® internet marketing

Tue Jul 18 01:00:53 PDT 2017

Pinterest is one social media platform that some internet marketers are not using to its full potential. Even if you are not actively pinning your blog posts, you could be taking advantage of additional traffic by making them more ‘pinnable’ for other Pinterest users. Adding...

by @ Aristotle: News

Wed Oct 24 22:00:00 PDT 2007

The Delta Classic for Literacy was established in 2006 as a non-profit organization for the purpose of drawing attention to the role of illiteracy in the economic and social crisis of the Mississippi Delta. The organization raises money to fund literacy programs in the Delta and around the state by hosting a “classic” football game between two historically black colleges (HBCU’s) – Grambling State University (Louisiana) and the University of Arkansas Pine Bluff. Aristotle…

by The BlogPress Team @ BlogPress

Tue Nov 29 09:46:40 PST 2016

Many experienced bloggers and people who are into digital marketing will always tell you that content is the most important thing for raising your brand awareness and maintaining the general presence of your business on the internet. However, no one told you that it can become really boring once you have to update every social […]

by OptimizeX @ OptimizeX

Fri Apr 14 09:17:01 PDT 2017

Local SEO is an SEO technique that focuses on marketing local businesses online. This is great for targeting local customers who are searching for local businesses. In other words, local SEO is more focused on the local target market as compared to a wide international target market. However, the question here that a lot of more »

by Julia Hettiger @ AGI Marketing

Tue May 02 07:15:53 PDT 2017

If you think WordPress is just a simple blogging website, you may want to reconsider. Sure, there are tons of WordPress blogs that serve as travel journals or virtual teenage diaries, but WordPress is so much more than just a blogging tool. According to leading SEO experts, in fact, WordPress is arguably the best content […]

by @ Aristotle: News

Wed Apr 09 22:00:00 PDT 2008

One of today'shottest new business marketing strategies is the utilization of social networking sites. Websites such as MySpace are a great way for businesses to create communication with potential clients and the community, generate referrals and drive traffic to their main website.With the new Baptist Health MySpace page, the hospital can now take advantage of this savvy online marketing technique.The MySpace page links to helpful tools such as health quizzes, calculators and risk assessments.…

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Wed Mar 01 06:00:46 PST 2017

Why Small Business Internet Marketing Requires Upkeep Whether you’re paying an internet marketing company to get your name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat […]

by Alex Valentine @ Firm Media

Mon Sep 11 12:56:05 PDT 2017

When working with a digital marketing partner, it’s important to choose the right one in order to reap the most benefits. A substantial amount of time and resources can be lost if your practice discovers the digital marketing partner you selected isn’t a good fit. Doing your due diligence upfront can help save you valuable ...

by @ Aristotle: News

Sun Jul 20 22:00:00 PDT 2008

With new website and marketing campaigns for Summit Medical Supply and 2020 Health Solutions, it's been a productive year so far for Aristotle in the healthcare market.2020 Health SolutionsAristotle recently launched a promotional website for 2020 Health Solutions, 2020HealthSolutions.com, which included custom web design and animation, writing services, HTML coding and programming of contact forms. Aristotle Integrated Marketing handled the entire brand and marketing development from scratch fo…

by bspdev @ Blue Sky Projects

Tue May 03 15:11:17 PDT 2011

Over the last 10+ years, we’ve seen the good, the bad, and the ugly of Seattle web design. From clients coming to us with brilliant ideas and terrible layouts, to those who started out just wanting to establish a presence on the web and then made it big in e-commerce, Continue Reading...

by @ Aristotle: News

Thu Jul 19 22:00:00 PDT 2007

Aristotle recently created an online moving game for ABF Freight System Inc.’s U-Pack moving service. Site visitors can play the game and register their score for a chance to win a $100 gift card or $200 off the price of their U-Pack move. Moving has never been this much fun, or rewarding. Besides earning the chance to enter the sweepstakes, players are afforded the task of packing a giant teddy bear, futon, mattress and bicycle, among other items, into an animated ABF Relo moving cube—all…

by Debra Murphy @ Masterful Marketing LLC

Mon Nov 21 13:54:52 PST 2016

If you want your marketing to be effective, you need to treat marketing as a process - a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.

by Natalie Severt @ Unamo Blog

Fri Sep 08 07:58:11 PDT 2017

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

by AdLuge @ AdLuge

Tue Feb 14 20:00:01 PST 2017

Your landing page and website help you achieve different goals. If you’re running a paid search campaign, it’s important to understand which of these options will more effectively drive conversions. The value of driving users to a particular page is that you can target each stage of the buying cycle – awareness, consideration and decision-making. … Continue reading "Should You Send Leads To A Landing Page Or A Website?"

by patonmarketing @ Paton Internet Marketing

Mon Jun 12 09:08:10 PDT 2017

It’s no secret: video marketing is on the rise. After a somewhat humble beginning in the early 2000s, video has become one of the most important online advertising channels. The rise of video sharing platforms, like YouTube, Vimeo, Dailymotion or Vine, has attracted millions of users daily, numerous marketers and a huge assortment of companies...

by Julia Hettiger @ AGI Marketing

Mon May 15 12:14:17 PDT 2017

Is your internet marketing strategy a little… bland? Could it use a little “je ne sais quoi?” If so, you have come to the right place. Keep reading for tips on how to spice up your online presence. Pointers for Improving Your Online Presence In today’s tech-savvy and mobile world, it is imperative that companies […]

A Major Blogging Tip For Small Business Internet Marketing You know your small business internet marketing campaign can benefit from social media interactions, but blogging can also help get people to your website. Information you provide when pushing through your small business internet marketing campaign gives people a look at your personality. You also allow […]

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Wed Jun 07 06:00:22 PDT 2017

Small Business Marketing Isn’t All Online When our business, (Marketing 2 Point 0, Inc.), was first launched we started with putting in the work necessary to bring small businesses to a higher ranking on Google. Since then, we’ve branched out a little more in the coaching side of things to really help business owners make […]

by @ Aristotle: News

Tue Nov 15 22:00:00 PST 2011

For Immediate ReleaseAristotle Interactive Wins International Marketing AwardsAgency's Online and Offline Projects Honored by 2011 MarCom AwardsLITTLE ROCK, AR — November 16, 2011 — Aristotle Interactive took home three prestigious honors from the 2011 MarCom Awards, an international competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Out of more than 6,000 entries from around the globe, Aristotl…

by Cristal Gonzalez @ AGI Marketing

Tue Aug 01 12:47:54 PDT 2017

You’ve probably heard this word, or, more accurately, acronym, thrown around before: SEO. Search engine optimization, or SEO, utilizes keywords and content to help a web page show up in the top organic Google results. Many businesses over the past decade or so have started using it to better their digital marketing strategy and increase […]

by Cynthia G @ Resolve Internet Marketing

Fri Aug 18 12:33:32 PDT 2017

People don’t like being told to buy products, but they often want to buy products that their “idols” or “heroes” wear. When they see their favorite celebrity, athlete, TV personality, or talk show host wearing or using a product, they immediately want to give it a try. Big brands have learned the value of “influencer … Continue reading Is Influencer Marketing Right for your Business?→

by @ Aristotle: News

Wed Aug 14 22:00:00 PDT 2013

Aristotle Inc. Celebrates 18th AnniversaryFounded in August of 1995, Aristotle Inc. has grown into an international-reaching, award-winning, first-in-its class digital marketing firm and Internet Service Provider. Aristotle's CEO and Co-Founder, Marla Johnson Norris, sent this email around to the staff in honor of the occasion:On our 18th Anniversary, THANK YOU for the attention to quality and detail in the work you do, for your love of learning and the Internet, for caring so deeply about our c…

by Omar Janabi @ Mappazine – Mapp’s Digital Marketing Blog

Thu Dec 08 03:46:26 PST 2016

Finally, after exhaustive research and data analysis, We are proud to launch the Digital Customer Engagement Index (#DCEI2016), focusing on email, mobile apps, and social media marketing and overall engagement. Packed with statistics and genuine insights into UK brands’ usage of digital channels, the DCEI constitutes the most comprehensive study into digital customer engagement… Read More »

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Tue Feb 14 06:00:31 PST 2017

Utilizing Your Right And Privilege To Vote Many would agree that voting on important issues is simultaneously a right and a privilege. If you’re eligible to vote you should do so as it honors those who have put their lives on the line to protect that right to vote. Here, we’re not even talking about […]

by bspdev @ Blue Sky Projects

Mon May 16 17:39:05 PDT 2011

If you ever find yourself with a few hours to kill, and want to learn a little about perspective in online marketing, call a handful of Seattle area web designers and ask them what they think the key to a successful online marketing campaign is. The amazing thing won’t be Continue Reading...

by @ Aristotle: News

Wed Aug 05 22:00:00 PDT 2015

Hot Diggity Dog! Barkansas has Officially Launched, and We're as Excited as a Dog with Two Tails!What is Barkansas?The aptly named Barkansas is a brand new, statewide initiative to promote dog-friendly vacations in Arkansas. Developed in part by the Arkansas Department of Tourism and by yours truly, Aristotle, Barkansas’s main goal is to let the world know that Arkansas is THE American pet-friendly vacation destination! When we learned that Arkansas had over 800 pet-friendly attraction…

by @ Aristotle: News

Wed Feb 27 22:00:00 PST 2013

Aristotle Launches Glass for Greg Campaign to Win Google GlassLate last week, Google announced a competition to give away early access to their highly talked about Google Glass, a product that is predicted to revolutionize the way we see the world (literally). As a tech company, Aristotle could not help but throw a hat into the ring.Yesterday, February 27, 2013, we launched GlassForGreg.com as our application into the competition. We created a fictional character “Greg” that has a serious proble…

by Guest Blogger @ BlogPress

Wed Jan 25 10:52:58 PST 2017

Below is a list of seven easy tips to market your blog on social media. Many bloggers underestimate the potential of social media as a traffic generation tool. They limit their social media marketing efforts to sharing updates of new blog posts and important events. But social networks are an important source of referrals, as anyone […]

by Constantina Kokenes @ Single Grain

Tue Aug 29 12:13:26 PDT 2017

Let’s start with a few statistics about Facebook video: Daily active Facebook users have reached 1.13 billion — which is up 17% from last year Daily active mobile Facebook users have reached 1.03 billion — which is up 22% from last year Facebook generates 8 billion video views every day — which is 100% growth in just […]

by @ Aristotle: News

Wed Aug 10 22:00:00 PDT 2016

The Barkansas dog-friendly contest returns with more chances for Arkansas travelers to win!What is Barkansas?The Barkansas campaign returns this year to promote dog-friendly vacations in Arkansas. Developed by the Arkansas Department of Tourism and Aristotle, Barkansas’s main goal is to let the world know that Arkansas is the American pet-friendly vacation destination! Don’t Leave Family BehindDogs are part of the family, and it’s hard to leave a family member behind when you go on vacatio…

by @ Aristotle: News

Thu Feb 04 22:00:00 PST 2016

Add a 360 Photo Tour to Your Google Listing - Increase website clicks and foot traffic.The 2016 Arkansas Governor’s Tourism Conference was a huge success. Tourism business continues to grow as so many talented and hard-working people invest in improving the quality of life in the state and attracting more visitors to the urban adventures and natural wonders of Arkansas.Aristotle was proud to present on the success of Arkansas.com, the amazing results of Arkansas’s online media campaigns, and new…

Internet Dental Marketing Strategies - Part 1Creating A Plan To Promote Your Practice OnlineIntroductionThe key to a successful practice is a steady stream of new patients. In times past marketing for a dentist consisted of placing a listing in the yellow pages and taking out

by Olya Bogoyevich @ AdLuge

Tue Dec 20 07:34:38 PST 2016

If you invest time and resources into your digital marketing strategy, you’ll want to ensure you’re closely tracking your ROI. However, neglecting to track and measure your marketing efforts can leave you in the dark about whether or not your strategies are producing leads, driving conversions and generating sales. Your various campaigns can become difficult … Continue reading "How To Track Your ROI"

by @ Aristotle: News

Tue Feb 19 22:00:00 PST 2013

Kentucky Tourism Launches Giveaway and Game for AdventurersThere is an adventurer in all of us, and the Kentucky Department of Travel brings the climbing shoes and rappelling rope to help us discover it. Today, the Kentucky Department launches the “Find Your Own Kentucky Adventure Giveaway” campaign. Fans of the unbridled state can enter to win a trip for up to four and get a taste of the beautiful scenic views and adrenaline rushes that can be discovered around every mountain curve and river be…

by @ Aristotle: News

Sun Mar 12 22:00:00 PDT 2017

ARISTOTLE INTERACTIVE BECOMES FIRST UNITED STATES PARTNER OF SEARCHMETRICS, GLOBAL SEO TECHNOLOGY PLATFORMLITTLE ROCK, ARKANSAS, March 13, 2017 - Aristotle Interactive, Arkansas-based digital marketing and media agency, announces today that Aristotle is the first United States Certified Agency Partner of Searchmetrics, a German-engineered Enterprise Search Engine Optimization and Content Marketing Platform and winner of the 2016 US Search Awards and 2016 European Search Awards for ‘Best SEO Soft…

by Christie Pike @ Unbounce

Thu Aug 03 00:00:53 PDT 2017

In an increasingly saturated competitive landscape, brands need to be able to launch new features and products quickly — without bottlenecks. This is the story of how Vimeo has mastered the art of going to market with new products on time and on budget (and how your marketing team can do the same).

by Amanda Durepos @ Unbounce

Tue Aug 15 00:00:39 PDT 2017

The marketing landscape changes rapidly, and only marketers who understand the current and ever-changing conditions — then adapt and innovate within them — will be able to see exponential results. In Call to Action Magazine, we’ve curated recommendations from marketing experts for how you can thrive (no matter what algorithm gets changed tomorrow).

by Site-Seeker @ Site-Seeker

Tue Mar 28 04:32:34 PDT 2017

New Hartford, NY – Site-Seeker has hired four new full-time team members since the start of the new year to keep up with larger client contracts and increased workload. The digital marketing agency, which was founded in 2003 by brothers Brian and Eddie Bluff, now boasts 16 full-time employees based out of its New Hartford, […]

by @ Aristotle: News

Thu Apr 06 22:00:00 PDT 2017

Elizabeth Bowles, President and Chair of the Board of Aristotle, has been named to the newly- created FCC Broadband Deployment Advisory Committee (BDAC) by FCC Chair Ajit Pai. Elizabeth joins 29 newly appointed members of the BDAC who will meet for the first time on April 21, 2017, in Washington, DC. The mission of the new committee is to provide advice and make recommendations to the Commission on how to accelerate the deployment of high-speed Internet access by reducing and removing regulato…

by rkalinowski @ On Top Visibility

Tue Jun 21 13:29:56 PDT 2016

For any business, big or small, it is crucial to establish an online presence. Web visibility will help you market your services and products to those you may not have been able to reach before — including the 61% of global Internet users who research products online. Here are some ways to improve your online

by @ Aristotle: News

Sun Nov 17 22:00:00 PST 2013

Aristotle’s Clients Score Big at 2013 WebAwardsTwo Aristotle Inc. clients take home 2013 WebAwards for Web design and development from the prestigious Web Marketing Association. This year’s winnings mark the fifteenth year the Web Marketing Association has honored Aristotle and its clients with awards.The Kentucky Department of Travel received an Outstanding Website award for the Kentucky Outdoor Adventure microsite. The Arkansas Department of Parks and Tourism's Division of State Parks took hom…

by @ Aristotle: News

Sat Dec 18 22:00:00 PST 2010

W. Dixon Bowles, Co-founder and Chairman of the Board of Aristotle Inc., Little Rock based Internet Access Provider and Interactive Agency, passed away of natural causes at his home in Little Rock, Arkansas, on Sunday, December 19, 2010, his family announced today. A visionary and entrepreneur, Mr. Bowles was instrumental in the foundation and growth of a number of successful enterprises, including Solomon Alfred’s in Memphis, Tennessee, in the mid-1970’s, one of the first entertainm…

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Wed Jul 05 06:00:52 PDT 2017

Drawing Inspiration From The Go-Giver For Internet Marketing The truth is that since the founding of our internet marketing company we’ve always sought to do the “right thing” for our clients. The world of business is already so full of those who take payment, but do not satisfy their customers. We did not ever wish to […]

by @ Aristotle: News

Tue Apr 14 22:00:00 PDT 2009

Normal0falsefalsefalseMicrosoftInternetExplorer4st1":*{behavior:url(#ieooui) }/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-style-parent:"";font-size:10.0pt;font-family:"Times New Roman";}The Arkansas Natural Heritage Commission’s new redesign, NaturalHeritage.org, is now live!The ANHC is dedicated to conserving Arkansas's natural landscape through outreach and education, but they asked Aristotle to create a site that better expressed who they are and what t…

by AdLuge @ AdLuge

Fri Apr 07 22:51:40 PDT 2017

In order to achieve a high ROI on your Pay Per Click (PPC) campaigns, you’ll need to generate high quality leads. Ad optimization tactics will vary for every account. However, there are some general rules to keep in mind to keep your conversions up and your cost-per-lead (CPL) down. Target the right keywords Opt for … Continue reading "5 Tips To Optimize Your PPC Campaign For Lead Generation"

by @ Aristotle: News

Sun Aug 26 22:00:00 PDT 2007

In addition to web development, marketing and advertising, email and media production, Aristotle designs and programs Kiosks for a number of clients including Herschend Family Entertainment, the Anaheim Theme Park, the Arkansas Arts Center, the Cossatot Tourist Information Center and Arkansas’s Old State House. Under the kiosk team leadership of Morgan Robinson, Aristotle can now add Branson Landing to that list. When Herschend Family Entertainment opened a ticket/welcome center in the m…

by @ Aristotle: News

Tue Sep 11 22:00:00 PDT 2007

Aristotle created a fully integrated online/offline campaign for Travel South USA that leverages the growing trend toward culinary tourism. Member states of the association wanted to focus bringing Canadian tourists to the South. The campaign’s integrated components include a beautiful newspaper insert, banner ads, a radio program, a Micro-Site, a promotional video, trip planning tools, search engine marketing, online marketing and a monthly email campaign. All promotio…

by @ Aristotle: News

Tue Apr 22 22:00:00 PDT 2008

Infusion Marketing Group, a bank-focused direct marketing firm, hired Aristotle to create a simple, informative and to-the-point, yet stylish and inviting website to better promote their business. The new website website needed to speak, quite literally, to IMG's target market. The result is ProfitGenerator.com, and the site takes advantage of one of Aristotle's premier, in-house services: video production. When visitors get to the site, they have the ability to watch streaming video of the IMG …

by Merrill @ Best Marketing Degrees

Fri Jul 28 14:06:35 PDT 2017

Marketing, perhaps more than any other industry, has been upended by digital. On the one hand, the internet has created an unprecedented platform for product visibility, but engagement is increasingly […]

by Cristal Gonzalez @ AGI Marketing

Fri Sep 01 07:10:28 PDT 2017

PPC, pay-per-click, is a great internet marketing strategy to gain more customers. If done correctly, this can be a powerful marketing tool. Search engine advertising is growing in popularity. If it is not used properly it can become very costly and amount to few leads. Essentially, there is a right and wrong way to employ […]

by Steve Brown @ DDSRank

Mon Jan 09 07:36:21 PST 2017

The Benefits Of Adding SSL The internet is specifically designed to facilitate the easy and instantaneous sharing of information across all corners of the globe. The world has never been more connected, making it easy for local businesses to connect with potential customers and clients from anywhere at any time. With mountains of information being [...]

by patonmarketing @ Paton Internet Marketing

Fri Jun 30 10:02:34 PDT 2017

So, you created your first videos and uploaded them on YouTube. You wrote a script for them, edited them and you are proud of your work. You’ve set up your channel and it’s slowly getting more and more subscribers. You start to think about monetizing your channel. After all, everyone is doing it. Ads are...

by @ Aristotle: News

Tue Jun 07 22:00:00 PDT 2016

To celebrate and promote greater awareness of Arkansas’s Native American history and heritage, the Arkansas Department of Parks and Tourism (ADPT) launched a Native American microsite featuring extensive information on Native American tribes in Arkansas and their history in the state. The site is an educational tool for Arkansas residents and encourages travel to the many heritage sites across the state.In 2015, ADPT recognized an opportunity to leverage their national online platform to celebra…

by @ Aristotle: News

Thu Aug 06 22:00:00 PDT 2015

We’re celebrating with an Open House and a Google Partners Digital BreakfastAristotle was launched in 1995, and over the past two decades the world of the Internet has changed dramatically. We’ve always been on the cutting edge of technological advancement and led the way in change, but one thing has stayed the same: our commitment to excellence. In 2015, we celebrate our success and the many friends who’ve helped us get here.RSVP for our Anniversary Events!

by Darryn Balanco @ Optimus01 – Online Thinking

Tue Jul 22 11:54:40 PDT 2014

New to Blogging? Start at the beginning. Business Blogs are fast becoming a valuable tool for companies looking to market their business and build an online presence. Research has shown that 92% of companies who blog regularly have acquired a customer from their blog. The NOMINAL cost is therefore worth it for any business – small, medium, you name it! Blogging brands…

by Debra Murphy @ Masterful Marketing LLC

Mon Dec 26 20:38:03 PST 2016

Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website review checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.

by @ Aristotle: News

Wed Oct 03 22:00:00 PDT 2012

Jennifer Peper Presents to Decrotative Plumbing & Hardware Association ConferenceJennifer Peper, President of Aristotle Interactive, will be speaking at the DPHA (Decorative Plumbing and Hardware Association) Annual Conference and Product Showcase on Friday, October 5 in Rosemont, Illinois. This is Peper’s second year to present to the DPHA. Her presentation "Online and On-Focus: Where Do I Find My Next Customer Online? And Then What Do I Do?" will educate business owners and marketers on ho…

by Darryn Balanco @ Optimus01 – Online Thinking

Thu Jun 19 22:53:57 PDT 2014

SEO is an important factor to think about when adapting or designing a website. The following takes a look at the benefits of Search Engine Optimization (SEO). You may have heard of Search Engine Optimization (SEO), which is an online marketing strategy that improves search engine rankings of a website along with online traffic. After…

by @ Aristotle: News

Tue Feb 07 22:00:00 PST 2017

FOR IMMEDIATE RELEASE: February 8, 2017ARKANSAS DEPT. OF PARKS AND TOURISM TRAVEL MEDIA COMPETITION WINNERPASADENA, CA -- The North American Travel Journalists Association (NATJA) today announced that The Arkansas Department of Parks and Tourism won silver place in the 2016 NATJA Awards Competition in the Destination Social Media or Marketing Campaign category. This awards competition, now in its 25th year, honors the “best of the best” in travel journalism, photography and destination marketin…

by @ How to of the Day

Mon Sep 11 01:00:00 PDT 2017

Diamond painting is similar to painting by number, except that instead of using paint, you are using tiny, flat-backed rhinestones, crystals, or diamonds. You can purchase diamond painting kits online and in some well-stocked arts and crafts stores. The process can look intimidating, but it is actually quite simple. Once you know what to do, you can find the project both relaxing and rewarding.

by @ How to of the Day

Thu Sep 14 01:00:00 PDT 2017

Whether you’re displaying your own work or that of other artists, holding an art exhibition is a uniquely enriching experience. However, it can be a real challenge to bring together so many different elements in a cohesive and meaningful way. That’s why when you’re staging an art exhibition of your own, it’s essential to have a plan. Once you’ve chosen a theme for your exhibition, you can begin taking submissions from interested artists, select an appropriate venue for the event and build marketing buzz that will allow your collection to be seen and appreciated by as many people as possible.

by Lysa Miller @ 3 Media Web Solutions, Inc.

Mon Aug 07 03:00:12 PDT 2017

Sometimes, it can be hard to spice up content. There are ways to do it, although many content marketers forget or overlook them. These six methods show how content can be improved by mixing-it up: 1. Proofread your Content as the Reader Have you ever hired content writers and been

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Sep 13 09:49:08 PDT 2017

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

If you ever find yourself with a few hours to kill, and want to learn a little about perspective in online marketing, call a handful of Seattle area web designers and ask them what they think the key to a successful online marketing campaign is. The amazing thing won't be the answers you'll get – which will probably revolve around search engine optimization, utilizing social media, e-mail newsletters, and other similar strategies – but that you'll get so many different answers to start with.

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Wed Mar 22 08:04:37 PDT 2017

Expert Photography Marketing Hacks | The art of marketing has gotten a bad rep! It seems the only time we discuss marketing is when beauty magazines publish a badly edited photo. We focus on the body image marketing strategies are projecting on young girls (and boys!), and we marvel at the ingenious ways agencies trick […]

by @ Aristotle: News

Thu Apr 07 22:00:00 PDT 2016

Aristotle’s client Arkansas Single Parent Scholarship Fund (ASPSF) generated huge success during Arkansas Gives 2016. The annual 12-hour contribution event organizes donations for Arkansas nonprofits and also offers matching bonus donations for successful fundraising organizations. Thanks to an aggressive online marketing strategy, ASPSF more than doubled their contributions from last year, increased their number of individuals contributing, and qualified for prize donations in two different cat…

by Elizabeth Rosales @ SD Internet Marketing

Tue Sep 08 11:13:51 PDT 2015

We’re very pleased to announce the launch of Curb Junk's brand new website! They were looking for a company who could design an easy-to-use platform to service their customers, and we were able to fulfill and exceed their expectations.

by Daniel O'Donnell @

Thu Jan 28 10:03:34 PST 2016

People often ask me, in the world of online marketing that is saturated with agencies pushing SEO and link building services, why am I such a staunch advocate of content marketing?
With 86% of all online searches being information-ally based it is easy to see where the value of content marketing can significantly boost a marketing campaign...

by Julie Graham @ Mappazine – Mapp’s Digital Marketing Blog

Mon Jan 16 02:00:17 PST 2017

Marketers are continuously faced with the challenge of increasing revenue and it’s no surprise they continue to turn to email. Email has been a long time favorite channel of choice that, when implemented correctly, can easily drive site visits and conversions. While some may believe that sending lots of emails will help drive revenue in… Read More »

by John Nesler @ Sacramento Web Design and Internet Marketing Company – Post Modern Marketing

Wed Aug 16 08:52:34 PDT 2017

Forget the Banner: ‘Above the Fold’ Website Content Matters Too many websites waste the valuable 'above the fold' space on their website homepages. Here's what matters. A few weeks ago, to help a new employee get up to speed, our office had an impromptu round table discussion on the basics of web design. Appropriately enough, […]

by Alexander Elbanna @ suucessful Internet Marketing Campaign

Tue Aug 05 12:25:25 PDT 2014

Nowadays, the key to a successful online business is learning about and using Internet marketing. Promoting your business online is critical to success these days. However, the competition can be a good thing. It means the market is incredibly vibrant. Read this article for tips on Internet marketing. Every signature you have on the Internet

A/B testing has nothing to do with blood types! It involves exposing the public to two versions of something, A and B, and tracking click or conversion rates to judge which one is more successful. A/B testing should be a key part of your online marketing strategy. Why Use A/B Testing? Though it involves a bit Read more →

by AdLuge @ AdLuge

Mon Apr 24 23:01:00 PDT 2017

It’s crucial to track and measure data from your digital marketing campaigns – particularly for lead generation. But how do you qualify phone leads? Call tracking can help you to measure call data from your paid search campaigns, helping you to acquire information about a large chunk of your leads. You can leverage this data … Continue reading "6 Top Metrics For Call Tracking"

by Daniel O'Donnell @

Thu Aug 18 14:19:57 PDT 2016

With a consultant, online marketing strategies can be enhanced with the use of data analytics, data tracking, and retargeting campaigns. These tools can be used to provide powerful insights into what combination of online marketing strategies work most effectively. An online marketing consultancy is an out-of-house solution that can help companies improve their understanding of data analytics and tracking.

by Cynthia G @ Resolve Internet Marketing

Tue Aug 29 12:35:26 PDT 2017

Is the content on your website too vague? While many people believe that it’s better to avoid “small talk”-style content for new visitors to your site, we’ve found that more direct content can lead to better results. If done right, you’ll find that it’s a much more effective way to get your visitors from Point … Continue reading Be Direct with Your Content Marketing→

by Ingrid @ blue dress® internet marketing

Fri Aug 18 21:38:51 PDT 2017

Everyone knows that when it comes to content, one of the most important factors is producing something unique. Publishing duplicate content will have a negative impact on your online marketing plan and could earn Google penalties which will affect your search engine rankings. To avoid this, online...

by Omar Janabi @ Mappazine – Mapp’s Digital Marketing Blog

Thu Dec 08 07:39:07 PST 2016

Going into 2017 marketers need to have a clear frame of mind as to what is important. As you may have noticed its not so easy to please customers anymore. Customers expect a lot and they expect it in real-time. We are in a fast paced environment that demands that we keep up with our… Read More »

by @ Aristotle: News

Wed Aug 06 22:00:00 PDT 2014

ARISTOTLE ISP EXPANDS HIGH-SPEED INTERNET INTO FAULKNER COUNTYProviding Residential and Business High-Speed Wireless Broadband InternetWe have expanded our Wireless Broadband Internet network to include the Faulkner County community of Vilonia, Arkansas.Our high-speed Internet service will provide residential and business customers with speeds necessary to support Voice Over Internet Protocol phone service, high-definition video streaming and online game playing.As a Wireless Internet Service Pr…

by Julia Hettiger @ AGI Marketing

Tue Jun 13 09:02:10 PDT 2017

Since its invention in 1996, Pay Per Click (PPC) Marketing has evolved into a massive force in the advertising world, and it has proven that it is anything but a fading trend. Keep reading to learn about the unique history of this foundational marketing strategy. How it All Started Did you know that PPC didn’t […]

by @ Aristotle: News

Wed Apr 15 22:00:00 PDT 2015

Marla Johnson Featured as High Profile ArkansanMarla Johnson, Aristotle CEO and Internet marketing thought leader, was featured in a High Profile article in the Northwest Arkansas Democrat-Gazette for her contributions to Arkansas culture and economic development. As a member of the board of Arkansas Blue Cross and Blue Shield and the new president of Fifty for the Future, she’s actively involved in making Arkansas a better place to live, both through her leadership at Aristotle and in the commu…

by admin @ Resolve Internet Marketing

Tue Sep 05 16:27:28 PDT 2017

Almost 600,000 patents were filed in the U.S. in 2015 alone—a very clear indication that the world is constantly finding new and creative ways to do things. Innovative technologies are being released every year, and it’s up to all of us to keep up with the times. To stay truly competitive in the ever-changing world, … Continue reading Helping Your Team Imagine the Possibility of New Technology→

by Cynthia G @ Resolve Internet Marketing

Fri Aug 25 12:34:46 PDT 2017

To make any advertisement or marketing campaign effective, you have to make sure to target a specific audience. A campaign that hits “everyone” will hit no one; a targeted campaign will have the greatest chance of success. Thankfully, there are A LOT of tools that enable us to narrow our audience to as specific, targeted … Continue reading How to Target the Right Audience at the Best Moment→

by Alexander Elbanna @

Wed Dec 31 20:53:22 PST 2014

We’d like to show some ways to boost response with Mobile Marketing There is a lot to look forward to if you understand just how mobile marketing is used to enhance your business. It is fun, too, to learn about how mobile devices are utilized in this type of marketing. When done right, mobile marketing

by @ Aristotle: News

Wed Mar 16 22:00:00 PDT 2016

Learn the Technical Side of Facebook and other social strategies!The 2016 Arkansas Governor’s Tourism Conference was a huge success. Tourism business continues to grow as so many talented and hard-working people invest in improving the quality of life in the state and attracting more visitors to the urban adventures and natural wonders of Arkansas.Aristotle was proud to present on the success of Arkansas.com, the amazing results of Arkansas’s online media campaigns, and new microsites and other …

by @ Aristotle: News

Mon Jun 01 22:00:00 PDT 2009

With the success of Baptist-Health.com, MyBaptistHealth.com and a number of other projects, Aristotle and Baptist Health hospital in Little Rock have a long-standing relationship when it comes to online projects. And recently, the hospital came to Aristotle for another. Craving a new look for their main website, Baptist Health asked for a redesign that, in addition to maintaining its attractive look and feel, would improve the user-friendliness of the siteThe result? Just what the doctor ordered…

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Tue Feb 28 03:42:15 PST 2017

Successful Photography Brands | Branding is a critical element of every marketing strategy, regardless of the size of your business. It will help you stand out from the crowd, whether you’re a small wedding photography business or a giant tech venture. Through branding, you’ll create a unique identity that will set you apart, and this […]

by Daniel O'Donnell @

Thu Nov 12 09:33:34 PST 2015

Outsourced online marketing is not just a specific campaign or project, it is a longer term strategy. It is an important new strategy for conducting business through creative and compelling marketing initiatives for cost savings and business growth.

by Ingrid @ blue dress® internet marketing

Tue Jul 18 00:48:28 PDT 2017

Did you know that around 8 billion videos are watched via Facebook every single day? Video content is becoming an increasingly important part of your saturated internet presence. It plays a huge role in social media marketing, and Facebook is weighing their algorithm in favor of...

by @ Aristotle: News

Fri Nov 09 22:00:00 PST 2007

Aristotle recently launched two new holiday sites for Elvis Presley Enterprises and Dollywood, respectively. The new Elvis site includes all sorts of great new information on Winter at Graceland, holiday greetings Elvis sent and received from a variety of the stars and a calendar of upcoming events that visitors can plan visits to Graceland around in the upcoming months. Aristotle also implemented a Pay-Per-Click campaign developed by the Aristotle Search Engine Marketing team to help build in…

by @ Aristotle: News

Sun Jun 14 22:00:00 PDT 2015

We're glad you came!Thanks for coming to our Google Partners Digital Breakfast to learn about the latest trends in digital marketing. We hope that you had a great time and learned some practical, actionable tips that will make a difference in your business!Thank you also to the Northwest Arkansas Tech Council, the Bentonville Public Schools, and the Bentonville-Bella Vista Chamber of Commerce. Your support made the event a great success!If you didn’t get to attend, or if you want to re…

How many times have you asked yourself what is the Ultimate Question of Life, Universe and Everything? We have an answer but it doesn’t quite get close to uncovering the secrets behind the viral marketing universe. We know a vast amount of videos that exploded in the internet, for no obvious reason. It seems that… Read More »

by @ Aristotle: News

Sun May 20 22:00:00 PDT 2007

LITTLE ROCK, AR. (May 21, 2007) - Aristotle Inc. announced that it has been chosen by B-to-B Magazine as one of the top 100 U.S. Interactive Agencies of 2007. The recognition was presented to Aristotle for outstanding accomplishments in business-to-business marketing and advertising. Finalists for the list were selected based on outstanding work in 2006, percentage of business that is b-to-b, client results and demonstrated growth of business. To be included on the list, agencies must provide fu…

by Alexander Elbanna @

Wed Jan 28 14:05:20 PST 2015

How to boost the number of visits on Your Website? Thanks to Article Marketing Tampa, it is easier than you’d think. Marketing online can easily be done through article creation. When you utilize well-written and thought provoking articles to promote your business, you will attract more people and potential customers than ever before. Keep reading

by Darryn Balanco @ Optimus01 – Online Thinking

Wed Apr 20 23:45:49 PDT 2016

There are several ways and means of really bringing out the very best in an online marketing strategy. Understanding how online marketing works is of vital importance. Below is an overview as to why online marketing is so effective as an advertising medium and the various tools that you can make use of to achieve…

by rkalinowski @ On Top Visibility

Mon Mar 27 13:28:37 PDT 2017

More and more consumers are discovering the joy of online shopping. From the comfort of your living room (and your pajamas, if you choose), you can shop to your heart’s content without having to trek from store to store. Understandably, e-commerce websites are becoming more commonplace. In fact, research firm Ipsos reports that 61% of

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Wed Nov 30 00:13:27 PST 2016

Online Photography Marketing Tricks | The world of marketing has changed quite a lot. Not so long ago, all photographers had to do was put out an ad in local newspapers and sit back waiting for the phone to start ringing off the hook. Nowadays, almost no one will pick up the phone and book […]

by Rocket55 @ Rocket55

Fri Aug 25 12:16:46 PDT 2017

By Madison Koebnick, Rocket55 Intern It has definitely been a privilege to spend my summer as an intern here at Rocket55! I feel that the business world has a perception that employees don’t interact with interns as much just because they are temporary — that was not the case here. On my very first

by Selena Templeton @ Single Grain

Thu Sep 14 09:00:43 PDT 2017

Landing pages are your customers’ portal to your brand online. That’s why it’s one of the most popular topics in digital marketing. In fact, entire books have been written on the topic. It’s your chance to make a strong first impression with potential customers and, if it doesn’t go well, may be the last chance […]

by Lysa Miller @ 3 Media Web Solutions, Inc.

Tue Jul 18 09:06:34 PDT 2017

3 Media Web is pleased to announce it has been awarded two 2017 Communicator Awards of Distinction. The two websites recognized by The Communicator Awards are Marketing Messages, a B2B voice messaging company, and The Long Ridge School, a private day school in CT. For over two decades, innovators and experts in

by @ Aristotle: News

Mon Apr 30 22:00:00 PDT 2012

Elvis Fans Declare Their Love: "I Am an Elvis Fan"Summer Campaign Gives Fans Three Interactive Ways to EngageThe following release has been republished from Elvis.com:MEMPHIS, Tenn — May 1, 2012 — Elvis Presley Enterprises, Inc., along with partners Sony Music/Legacy Recordings, Fan Mosaics and ShopElvis.com, have announced a 35th anniversary promotion that gives individuals around the world an opportunity to declare their “fanship” in three different ways, all originating from Elvis…

by Ingrid @ blue dress® internet marketing

Thu Aug 17 07:24:55 PDT 2017

A successful Instagram account can be a great addition to your flawless saturated internet presence, but it takes much more than just uploading attractive images. It is important to get other people to engage with your content to give it as much reach as possible. With...

by @ Aristotle: News

Thu Jun 12 22:00:00 PDT 2008

Every year thousands of people gather in Memphis for the annual celebration known as Elvis Week to celebrate the King of rock n’ roll. The week long celebration features everything from live concerts on the lawn of Graceland to brunch in the Elvis Presley Car Museum to a candlelight vigil at Elvis’ grave. Every year the event grows bigger and better, and 2008 will be no exception. To accommodate the hundreds of thousands of fans seeking information about Elvis Week online, Elvis Pres…

by Alexander Elbanna @

Sun Feb 01 13:00:55 PST 2015

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on

by Matthijs Keij @ Mappazine – Mapp’s Digital Marketing Blog

Wed Dec 07 00:00:17 PST 2016

Throughout history there have been countless momentous victories dating as far back as the old tales of David and Goliath to the Chicago Cubs winning this year’s World Series. No matter the victory, there are always key factors that separate the victorious from the not so victorious. This is no different for marketers; essential tools… Read More »

Avoiding Blunders For Small Business Internet Marketing You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing […]

by @ Aristotle: News

Wed Mar 06 22:00:00 PST 2013

Aristotle Attends the 39th Arkansas Governor's Conference on TourismMembers of the Aristotle team attended the 39th Arkansas Governor’s Conference on Tourism. Held in the Hot Springs Convention Center, the annual conference brought together members of Arkansas’s hospitality and tourism businesses. The conference sought to teach attendees how to grow their businesses and focused on future initiatives that will shape the face of the Arkansas tourism industry including online marketing, content dev…

by @ Aristotle: News

Thu Aug 29 22:00:00 PDT 2013

Win Your Next Adventure with VisitTheDelta.com’s Pinterest SweepstakesIN THIS PROJECTAristotle ServicesStrategic PlanningCampaign ManagementWeb DevelopmentSocial Media MarketingMedia BuyingEmail MarketingAugust 30, 2013 - LITTLE ROCK, AR - Today the Mississippi Delta Tourism Association (MDTA) wants to Pinspire you to explore the historic and enchanting world of the Delta with the Pin the Delta Sweepstakes, a Pinterest-inspired contest.Fans of the Delta can enter to win an incredible three-night…

by Darryn Balanco @ Optimus01 – Online Thinking

Mon Feb 18 10:03:33 PST 2013

With the online industry growing by the minute, presence is everything. What are SEO evaluations and how can SEO evaluations benefit your online presence and business growth potential? What are SEO Evaluations? An SEO evaluation is an analysis process whereby the various factors and components that make a website more visible on a search engine…

by Debra Murphy @ Masterful Marketing LLC

Sun Oct 16 19:48:39 PDT 2016

Many small businesses feel that having a brand is not something necessary to successfully market their products or services. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.

by Julia Hettiger @ AGI Marketing

Mon Mar 20 10:09:39 PDT 2017

Why is web marketing important? We will answer that question with another question. How many time do you look at your smartphone each day? Probably a lot. Luckily, AGI Marketing can help you with your online presence, you can better your business. The Average Smart Phone User If your answer is low – let’s say […]

In 2016, an average company is expected to dedicate 30% of its budget to online marketing. The influx of tools and free digital marketing platforms has made it incredibly easy to create and distribute content, reach out to your target audience and build your business, even without in-person small business networking. Even an average guy like you …

by John Nesler @ Sacramento Web Design and Internet Marketing Company – Post Modern Marketing

Mon Jul 31 17:08:32 PDT 2017

New Scam Targets Businesses Filing for Trademarks The so-called "International Patent & Trademark Agency" is attempting to bilk business owners out of thousands of dollars. Recently, Post Modern Marketing went through the formal process of obtaining a trademark for our business name and logo. Applying for a trademark involves a lot of paperwork, patience, and […]

by Steve Brown @ DDSRank

Thu May 12 10:42:22 PDT 2016

Internet Dental Marketing Strategies - Part 1 Creating A Plan To Promote Your Practice Online Introduction The key to a successful practice is a steady stream of new patients. In times past marketing for a dentist consisted of placing a listing in the yellow pages and taking out an ad in the local newspaper. But [...]

by patonmarketing @ Paton Internet Marketing

Mon Jul 03 10:18:30 PDT 2017

When it comes to video marketing, most marketers will look at YouTube. After all, the platform gets more than 300 hours of fresh content every minute and has 1 billion viewers on a monthly basis. It’s the godaddy of all video content. That’s true, YouTube is huge, but there’s another video marketing giant growing next...

by @ Aristotle: News

Tue Jun 24 22:00:00 PDT 2014

Interactive Content Marketing Campaign Delivers Big Results for Arkansas.comJune 25, 2014 – LITTLE ROCK, AR – Arkansas.com, the official tourism site for the state of Arkansas, consistently ranks in the Top 5 Most Visited State Tourism Website in natural search. For the last six months, the website has received even more engagement from their interactive content marketing initiative, The Song of Arkansas Competition.The InspirationArkansas is home to some of the country's most popular blues…

by @ Aristotle: News

Sun May 01 22:00:00 PDT 2011

MEMPHIS, TN - Aristotle Interactive's client Elvis Presley Enterprises launches a Twitter-based competition campaign, offering an amazing Memphis getaway worth over $1000. The competition runs from May 2 to May 13, and the official site of the King of Rock 'N' Roll asks participants to simply tweet the following message every day:"Win a trip to #ElvisPresleysGraceland in Memphis, TN. RULES: http://bit.ly/dRHE4i"While one randomly selected participant will win tons of great prizes, dail…

by @ Aristotle: News

Wed Feb 03 22:00:00 PST 2010

The 2010 ShopRite LPGA Classic is coming to Atlantic City in June, and the Atlantic City CVB asked Aristotle to help them get a head-start on promoting the event with a new golf contest landing page.The new landing page, AtlanticCityNJ.com/golf, offers visitors the chance to win a three day golf getaway to "America's Favorite Playground" by taking a virtual swing online. The site was designed and programmed entirely in-house by Aristotle. -->

by Melinda Aiken @ Site-Seeker

Tue Jul 25 04:11:44 PDT 2017

As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have […]

by @ Aristotle: News

Sun Oct 14 22:00:00 PDT 2007

State Tourism Web Site #2 of 50 for SeptemberLITTLE ROCK, AR - Aristotle, a digital communications agency headquartered in Little Rock, Arkansas, announced today that the web site it designed for the Arkansas Department of Parks & Tourism ranked #2 out of all 50 State Tourism Web Sites in a study conducted by Hitwise, a leading online competitive intelligence service, in September. "We are thrilled about the success of Arkansas's online presence," said Marla Johnson Norris, Aristotle CEO. "Sig…

by @ Aristotle: News

Sun Aug 02 22:00:00 PDT 2009

Chalk up another great website to the long list of Aristotle projects created for the South Carolina Department of Parks, Recreation and Tourism.BeautifulPlacesAlliance.org encourages online visitors to help the South Carolina State Park Service preserve, protect and improve the recreational and educational experience at some of the most special spots in the Palmetto State. The alliance needed a website that portrayed the beautiful South Carolina landscape it strives to conserve and promot…

by Liam Walters @ MWP Digital Media

Tue Feb 21 05:48:12 PST 2017

An automotive marketing strategy can take many different forms. There are many areas to consider – we’re just going focus on video strategy here, of course. The approach you decide to take will greatly influence the effectiveness of your video advertisement. While there is a lot of scope for creativity in the advert you eventually […]

by Lysa Miller @ 3 Media Web Solutions, Inc.

Mon Jul 24 03:00:19 PDT 2017

As a business owner, you likely have a basic grasp of online marketing. These digital processes let you connect with customers and clients, increase brand visibility and turbocharge sales. Perhaps you’ve already dabbled with online marketing but want to take your digital strategy to the next level. Here are five

by @ Aristotle: News

Fri Apr 06 22:00:00 PDT 2007

Luckily, people no longer have to buy that eco-friendly mini-van to “go green.” Snappy Salads serves customers a variety of “green” choices ranging from salads to soups to healthy wraps. And now, thanks to a new website, people can view the health-friendly eatery’s full menu and place orders online.Aristotle and Snappy Salads recently partnered to create SnappySalads.com, a simple and stylish website offering site visitors the opportunity to place individual or grou…

by admin @ SD Internet Marketing

Fri Feb 10 11:24:52 PST 2017

We’re very excited to announce that we’ve won the Expertise award as one of the Best Digital Marketing Agencies in San Diego! This has been a very pleasant surprise for us and look forward to continue providing the high quality integrated marketing and branding solution services that characterizes us. At

by rkalinowski @ On Top Visibility

Tue Sep 20 08:03:46 PDT 2016

Standing out on the Internet is more important than ever if you want to have a successful business. Too many people, however, think that just because they have a clever domain name the cash will just start pouring in. It takes a lot more than that to succeed in the online battlefield that is the

by Julia Hettiger @ AGI Marketing

Tue May 30 15:49:21 PDT 2017

“Just google it.” It is the anthem of our generation and the mantra of the 21st century. Google seems to have all the answers, and the statistics prove that we are becoming increasingly dependent on this search engine. Google processes over 40,000 search queries every second. That’s over 3.5 billion searches per day and 1.2 […]

by Joshua Lott @ Firm Media

Mon Aug 21 16:16:13 PDT 2017

Firm Media CEO Chris Suchanek will be speaking about the benefits of digital marketing at the Patient Treatment Coordinators Association – PTCA 2017 Annual Conference (Aug 25-26) in Chicago. This conference is a great opportunity for dental implant and treatment coordinators to network, share how they’ve been able to help their practice succeed, and to ...

by @ Aristotle: News

Sun Nov 22 22:00:00 PST 2015

This Thanksgiving, we’re grateful for 20 years of serving our clients and customers. The Internet business has evolved in two decades, but one thing hasn’t changed. We’ve always gotten to work with great people, and we’re so thankful for that.To show our thanks, we’ve created an ebook of our favorite holiday recipes to share with you. We hope you can add one or two of these delicious items to your Thanksgiving spread this year.Happy Thanksgiving from Aristotle.Download the ebook

by Alexander Elbanna @

Tue Dec 23 22:56:10 PST 2014

Utilizing mobile marketing techniques can increase the visibility of your business, and when you have the right knowledge, it’s fun, too. It can have amazing brand-building power, if you know what you are doing. To help you along in this process, there are some valuable tips included below. The best place to begin is by

by Ingrid @ blue dress® internet marketing

Mon Aug 28 00:41:12 PDT 2017

Twitter can be an essential element of a powerful internet marketing plan, but it is also one area where marketers seem to struggle most. Successfully maintaining an active Twitter account is a challenge, but given that there are around 1 billion monthly visits to websites by...

by @ Aristotle: News

Tue Jun 16 22:00:00 PDT 2015

When your city wins awesome awards—let’s say for being the happiest, healthiest and smartest city in America—you don’t keep it to yourself. You let people know! San Jose, California won those very awards, and the city partnered with Aristotle to create a video campaign that shows people just why they need to experience award-winning San Jose for themselves. To spread the word, Aristotle’s film crew documented the city’s culture. They interviewed locals and got an inside look at the city’s multit…

by OptimizeX @ OptimizeX

Mon Jan 09 07:00:41 PST 2017

Who hasn’t completely ignored email, marked it as spam or deleted it immediately? If you find that your efforts at email marketing are getting the same treatment, you are not really grabbing the attention of your readers effectively. Maybe, your call to action does not scream out Click Me! Or your subject line does not more »

by @ Aristotle: News

Tue Nov 24 22:00:00 PST 2009

For nearly 40 years, RP Corp has provided the state of Arkansas and Memphis area with power and IT solutions while offering unmatched service, customer support and industry-leading brands.Now, thanks to a new website redesign from Aristotle, RP Corp's online presence is just as powerful as their offline services.Since RP Corp is a company with many divisions — power, IT, fire suppression, etc — their website needed to showcase all of their services under one umbrella, something their previous si…

by Debra Murphy @ Masterful Marketing LLC

Sun Mar 26 14:07:18 PDT 2017

Inbound marketing is an effective strategy designed to draw your ideal client to you when they are already actively looking for a solution. If you are implementing inbound marketing and are curious as to why you are not seeing the results you expect, you may be guilty of making some (or all) of the following inbound marketing mistakes.

by Debra Murphy @ Masterful Marketing LLC

Sun Sep 18 16:15:34 PDT 2016

A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.

by @ Aristotle: News

Tue Oct 23 22:00:00 PDT 2007

Arkansas Business magazine recently named Aristotle Arkansas’s second largest advertising agency. This was the first time Aristotle was included on the list and which coincided with the one year anniversary of our integrated marketing division and the launch of our “New Ad Agency” integrated marketing campaign. Arkansas Business 2007 Marketing Resource Guide Arkansas Business 2007 Largest Advertising Agencies List Aristotle's New Ad Agency Campaign Ad

by Thomas Armitage @ Site-Seeker

Mon Apr 17 03:20:27 PDT 2017

Beyond my normal 9-5 at Site-Seeker, I also teach social media marketing at Utica College. I often tell students that social media, though 10+ years old now, is still seen as the new kid on the block. Because of this, some seasoned marketers still frown upon social and the abilities needed to actually do it […]

There's a diverse mix of free marketing tools available, one of the enjoyable aspects of working in digital marketing today. I’ll start with the most widely used. Please let us know about the “essential free tools” you use in the comments.

by @ Aristotle: News

Wed Dec 30 22:00:00 PST 2015

Our Year in ReviewIt’s not hard for us to believe that 2015 is already over, because we’ve been busy the whole time! There were a lot of changes in the online marketing, web development, and Internet service provider worlds this year, and we had many chances to innovate and bring new technologies and strategies to our clients. Here are the biggest things we accomplished this past year:We celebrated our 20th anniversaryThe philosopher Aristotle said, “We are what we repeatedly do. Excellence, the…

by Darryn Balanco @ Optimus01 – Online Thinking

Mon Feb 18 03:20:43 PST 2013

Search engine rankings are the backbone of all things SEO. When optimising a website for quality online business growth, what SEO tools are needed? SEO Tools In order for the SEO process to be effective, a collection of useful SEO tools are required. What kinds of SEO tools can help online business owners develop and…

by Debra Murphy @ Masterful Marketing LLC

Wed Jul 05 07:00:32 PDT 2017

It's no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a simpler way to find the answer they are looking for.

by Thomas Armitage @ Site-Seeker

Wed Aug 09 13:23:20 PDT 2017

Every marketing program is different. Some, with lots of tactics and movement, can cause marketers to spend dozens of hours building reports. Just last month, my team and I logged 25 hours on a single quarterly report. There was just so much to cover (or rather, uncover). Thoroughly gathering and analyzing data isn’t a bad […]

by Olivia Ryan @ Single Grain

Tue Sep 12 08:00:51 PDT 2017

In the past few years, everybody has heard about influencer marketing. What exactly is this? Well, let’s take a practical example. Let’s say your smartphone broke and you need to buy a new one that is suitable for your needs. You found three phones matching your criteria: the latest iPhone, a Samsung, and a Nokia. […]

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Wed Dec 07 05:42:07 PST 2016

Portfolio Website Design Tricks | Setting up a website is no longer optional, regardless of the industry you’re in. Whether you’re a photographer, a wedding planner, or a florist, your potential clients will want to check out your work before they reach out to you. So they’ll look you up online. And what they find […]

by Danny Hermann @ Mappazine – Mapp’s Digital Marketing Blog

Sun Jan 08 23:00:05 PST 2017

Panic, Hysteria, and Fomo. These are all feelings that come to mind when you see those horrible words, “no service” or “unable to connect to Wi-Fi. The fear of being off the grid is far too real. The consumer mobile relationship is more intense and dependent than ever making mobile marketing a key to a… Read More »

by Daniel O'Donnell @

Tue Apr 12 10:37:10 PDT 2016

When starting an online marketing campaign there are a few major attributes that a company should grasp and think about. This infographic shows the top 10 things a business should consider as they look at the marketing potential of their website.

by @ Aristotle: News

Wed Dec 09 22:00:00 PST 2015

State tourism client is next year’s top world travel destination.Anyone who’s been there could guess it was coming: the state of Utah was just named #1 on Fodor’s Go List for 2016.At Aristotle, we’re proud to have the Utah Office of Tourism as our client, and we know the beauty of the state firsthand. We provide speed-optimized design and online marketing services to the tourism department.With stunning landscapes and adventures in both the outdoors and the city, there’s something about Utah tha…

by Marketing2P0 Inc @ Marketing 2 Point 0 – Internet Marketing for Small Business

Mon May 01 06:00:18 PDT 2017

Marketing 2 Point 0 Mentioned Online By Expertise Wouldn’t it be great if you needed help finding a company (such as small business internet marketing) to help you and there were a database available of the top ranked companies in that field? It does exist! In fact, a company called Expertise finds every business that provides […]

by Ingrid @ blue dress® internet marketing

Mon Jul 24 00:05:08 PDT 2017

Content is a crucial part of any online marketing plan. It doesn’t matter where content is published – a landing page, your blog or on social media – you still need to turn those clicks into conversions. It can be more challenging than it seems, but...

by @ Aristotle: News

Tue Oct 20 22:00:00 PDT 2015

An Enchanted Forest… Powered by the InternetThe annual Boo at the Zoo features a haunted reptile house, fair food, and other spooky-fun activities. This year, Aristotle used the power of beacons to add more fun to the event. The Enchanted Forest features eight different colored trees, and a Bluetooth beacon directs visitors to a webpage with a keyboard graphic. When guests press a color-coded key on the keyboard, the corresponding colored tree lights up and plays a musical note. Check out the v…

by @ Aristotle: News

Wed Jun 06 22:00:00 PDT 2012

XJennifer Peper Presents “Gadget Marketing” at Arkansas Bar AssociationPeper Explores Emerging Technologies for AdvertisingOn Friday, June 8, Jennifer Peper, President of Aristotle Interactive, will be presenting at the 114th Annual Meeting for the Arkansas Bar Association in Hot Springs, Arkansas. Her presentation, “Gadget Marketing: What They Didn’t Teach You in Law School,” shows entrepreneurial lawyers how interactive technology is changing the face of advertising. Whether you want to run…

by Stacy Smith @ StreamSend

Tue Aug 29 00:15:17 PDT 2017

How to Keep Your Email Marketing Spam-Free Creating an email marketing campaign the right way will increase ROI and nurture potential customers, but some companies are getting their strategies all wrong. One sure-fire way to lose your audience is to send spammy emails. Enlisting the help of StreamSend (http://streamsend.com/solutions/email-marketing/) will guarantee you get your consumer’s … Continue reading How to Keep Your Email Marketing Spam-Free→

by patonmarketing @ Paton Internet Marketing

Mon Jun 05 08:56:30 PDT 2017

Billions of views and more than 300 hours of video uploaded daily, thousands of live streams every hour, and almost a billion unique visitors every day. These are only some of the stats behind YouTube, the largest video-sharing platform online. And there are tens of other video-sharing websites around. Video marketing has grown exponentially over...

by Veronika Ferianček @ Mappazine – Mapp’s Digital Marketing Blog

Wed Jan 11 02:00:07 PST 2017

How many times have you asked yourself what is the Ultimate Question of Life, Universe and Everything? We have an answer but it doesn’t quite get close to uncovering the secrets behind the viral marketing universe. We know a vast amount of videos that exploded in the internet, for no obvious reason. It seems that… Read More »

by bspdev @ Blue Sky Projects

Mon Jun 20 23:23:42 PDT 2011

Given that the time to get involved with social media websites like Facebook, Twitter, and LinkedIn was yesterday, how does a business – or business owner – who doesn’t even know where to begin get started?

by AdLuge @ AdLuge

Tue Jan 31 20:00:35 PST 2017

Content engagement can be difficult to quantify. But high content engagement can point to an increase in leads and conversions. Determining which metrics to use to track content engagement can provide a clear picture of the role content plays in a user’s journey through the sales funnel. Even more, tracking and measuring engagement can help … Continue reading "How To Track And Measure Content Engagement"

by patonmarketing @ Paton Internet Marketing

Mon May 22 14:12:50 PDT 2017

Search Engine Optimization is a vital element of your website’s marketing strategy. Although SEO has changed dramatically over the years, with new strategies, techniques and tools popping up every year. Similarly, the major search engines, Google and Bing specifically, constantly update their algorithms, search patterns and functionality in a strive to bring users more relevant...

by @ Aristotle: News

Thu Sep 27 22:00:00 PDT 2012

Arkansas Tourism App Arrives to Android UsersLITTLE ROCK, AR — September 28, 2012 — Aristotle Interactive, a division of Aristotle Inc. that provides full-service marketing solutions and services to clients across the United States, today announces the release of the Arkansas Tourism app into Google Play, the Google app market for all Android smartphones. Earlier this summer, the Arkansas Tourism app for the iPhone was released into the app store. Since the release, over 1500 people have downloa…