Published

Business, Design, and Time

Revisiting one of Jesse’s elements diagrams I’m thinking about how the addition of a ‘length’ column (how long the layer requires) would generate some interesting outcomes. For example, significant business decisions can be made and ripple through an organization faster than upper layers, particularly Scope (Requirements, Specs) and Structure (IA, ID). A problem arises where a product can take longer to design and create than the span of the business environment the product was meant to serve. When business moves this fast, design must as well, limiting what can be built, or at least how.