44 Digital Marketing Case Studies from The Top Experts [FREE]

There are super successful people who have accomplished mind blowing things & to help you not to make their mistakes – they are sharing the key to their success. Well, this post is exactly that – 44 digital marketing case studies and tutorials from the top experts.

These fellas can turn dirt into bars of gold. So, you might want to consider spending a couple of minutes of your time to go through these digital marketing case studies.

Digital Marketing Case Studies

Nick Eubanks

Is there a formula to make Evergreen content? There are a few things to which all generations of mankind need answers. From tying shoe laces to learning how to kiss, there are things that are not going to change by a very big margin for the near future. Identifying those and writing on them makes for evergreen content. Nick also shares examples of bloggers who are continuously leveraging this method to get new traffic.

Glen Allsopp

Glen went to great pains collecting data to support his claims. Google seems to be really messed up right now and it shows through Glen’s post. Glen used some sample queries like Bluehost review, webhosting etc. to show how spammy sites with thin content and lots of low quality back links have taken the top spot.

Dan Shure

By the end of 2011 there were 70 million WordPress blogs alone. But all hope is not lost as Dan explains how you can be successful with blogging. He takes the live example of a site called Noahsdad.com where Noah’s dad Rick documents the journey of the kid as he fights Down’s syndrome. Even in this mish mash of the ever exploding blogosphere, many of the posts on the site receive over 10000 Facebook shares, likes and tweets. This case study on his success is really inspiring and sweet.

Carrie Morgan

It’s tough to grow a Facebook page without paid ads. That was when Carrie noticed Three Dog Bakery. Packed with humor, original content and a few promotions here and there they have managed to have a 23% engagement factor in terms of people talking about them. Carrie interviews the team to know why they do things differently and what’s working for them.

Anthony Pensabene

Anthony tries to find the solution for a very real problem, that of leveraging link building efforts for the lesser known brands. They never manage to get to the top of the SERPs and with Google’s ever changing rules, building unnatural links can do more harm than good. For Anthony in all such cases FollowerWonk is Godsend. It helps identify the local followers of large brands in related niches and use it for building small brand up the ground.

Beth Hayden

It’s probably less obvious how you might go about doing that with a more traditional brick-and-mortar business. But those under-explored territories can be particularly fertile ground for a solid content strategy.

Beth Hayden

Beth shares the story of Ryan Masters who not only saved the family business but also became wildly successful with his fitness project Workout Corner. It now boasts over 4 million views and 39k subscribers on YouTube.

Ezra

Ezra shares the story of how Wistia went from very few leads to over 2000 with the help of gated content. They realized very quickly that all may not be interested in going for the 15 day trial. This is one of those digital marketing case studies that shows how creativity pays off.

Matthew Peters

According to Matthew Peters in the inbound marketing world, we have access to backlinks and anchor text, traffic and click stream data, search volume and click through rate (CTR), social media metrics, and lot more. But how much of this data is accurate. He shows what he does to get the most out of data. This is one of the digital marketing case studies that tries to make success repeatable for other people. He also introduces some tools like Unvariate Analysis that help in the process.

Linda Bustos

Linda describes how Walmart boosted its conversions by 20% and mobile orders by 98% with a simple responsive re design. They found that mobile users preferred just 6 to 8 products per grid and they made room for it. At the same time they did away with grey buttons(that the product was out of stock) and replaced them with whitespace. This clearly showed that the product was not available.

Josh Haynam

Just the lesson on sending outreach Emails that you always wanted. Not many digital marketing case studies shows how to get the email outreach right. This one is different. Definitely a must check to avoid failure.

Chris C Ducker

While you may generally hire Vas to clean up your inbox or write articles, you would’ve never thought that you could train your new virtual staff by asking the ones whom you’ve trained. What about travel arrangement and planning? There are at least 99 more that you definitely can’t miss getting done by a VA.

Elliot Ross

The design challenges for mobile email are similar to those on the web. With this in mind, the best approach is to design a campaign that works well on both desktops and mobiles, and then use media queries where they’re supported to add an extra layer of optimisation for smartphones.

Chris C Ducker

Ian Cleary

One of the best social media marketing case studies is RazorSocial’s guide to free Twitter Analytic Tools is a guide to a lot of extremely powerful Twitter tools like Twitonomy that can be used to analyze any Twitter account, TweetLevel that analyses hashtags and 14 other tools that can make you a Twitter king.

John Pring

An excellent guide covering everything from social media promotion to reaching out to relevant bloggers. I would’ve appreciated a slightly bigger font though as most people wouldn’t bother with Ctrl +.

James Broberg

Heidi Cohen

How to curate content the right way and the stats behind content creation and curation. In a study by Curata it found that around 58% of the respondents curated at least 10 pieces of content every day. Including content curation in the content marketing mix will definitely help get more social shares in 2014.

Glen Allsopp

There’s hardly anyone who match the research skill sets and the extensive depth with which Glen can cover something. Ever wondered what Wikipedia, Microsoft Excel and Market Samurai can do for keyword research. Find out now!

Matthew Barby

A detailed guide by Matthew Barby on scraping Twitter, Inbound to find targets for outreach campaigns. Matthew goes into a detailed run on about using Xpath for finding details on targets from social media sites.

Matthew Barby

Ramsay

Ramsay aka. the Blog Tyrant explains what your blog lacks compared to the big bloggers around. If your blog is missing a good content plan, a killer about us page, long term goals, then it is far behind already.

Expert Advice

Matthew Woodward

I have been following Matthew since when he started his blog. It was just a year ago and in that time he has managed to make over $70,000 in profit and snag 3 awards. The content that he produces is awesome and fully based on research.

One of the content marketing case studies that is so epic and detailed that you might not need to read anything else. It shows the entire story of him getting started and building everything up from scratch. What’s even more awesome is that the whole blog has been a zero link building case study. He hasn’t built a single link to his site, everything came through referrals.

Neil Patel

Richard Marriot

50 experts are given a scenario where they can just use three tools to promote a blog. What will they be? I was not surprised to see that most answers listed similar tools. The beauty of the post is that it reinforces some of the most basic things we have been told from the beginning.

Chris Guthrie

This is one of the best digital marketing case studies for people who want to improve their guest blogging skills.

Bryan shows an in-depth analysis of what goes into making a guest post that is 100 times more effective than what you have been doing until now. Simply adding, ” For example”, is an effective way to pique the attention of readers as they often love case and studies and examples. Your post is now in front of an audience that doesn’t know you. They don’t know if they should like you or hate you. Creating a climax, building an expectation of greater good things are some other ways on how you can engage them so that they happily give you their email ids.

No more spoilers. Read this for yourself. It’s fun and the best from our content marketing case studies list.

How did you like these digital marketing case studies?

These people have made more money by being the top-dogs at what the marketing than any of us in our lifetimes.