The Comarch Capital Group is a team of companies that provide IT solutions for multiple industries, including telecommunications, banking, financial and insurance companies, airlines, gas stations, utilities, healthcare, and SMEs. Comarch has 25...Read More

Comarch is a provider of innovative IT solutions for multiple industries, including telecommunications, banking, financial & insurance companies, airlines, petrol stations, utilities, healthcare and SMEs. Comarch has 25 years of industry...Read More

The loyalty industry seems to be more active now than ever before and various factors play a multitude of roles.
Loyalty360 talked to Jarod Sutton, Business Solution Manager at Comarch, about this reality and his views on other loyalty...Read More

Customer experience is viewed as a significant piece of the overall customer loyalty puzzle. Loyalty marketers understand this point all too well.
The challenge, though, can be executing and delivering on this promise to customers.
Loyalty360...Read More

Officials at Brussels Airlines, which underwent a strategic turnaround, wanted to strengthen their loyalty prop­osition and supplement its existing Lufthansa Miles & More loyalty program with a new program focused on a different target...Read More

In 2017, the process of fine-tuning customer loyalty programs will be a prime objective for many brands, especially since an effective loyalty program can be a key market differentiator.
Several senior management officials at Comarch offered...Read More

THE LOYALTY PULSE SURVEY

Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?

No we have a good grasp on all of them

We would like to have more technology metrics

We would like to have more competitive benchmarks

We would like to have an understanding of technologies from an objective entity

We would like to have a shared terminology that could help us better understand the industry