Sherman's Security Blog
I am Sherman Hand. (also known as Policysup) I have created this blog and will use a part of my day to write about what is going on in the world. I hope to discuss things in a down to earth and practical way. I hope to hear back from you on your thoughts. I do not in any way intend to speak for my employer. The content of this blog will be either opinions that are strictly mine, general observations,re posts, or information that is already in the public domain.

Apple is doubling on wireless charging, the technology that debuted in this year’s iPhone 8 and iPhone X, after it scooped up New Zealand-based company PowerbyProxi in its latest piece of M&A.

Ten-year-old PowerbyProxi is a spinout of the University of Auckland and it is focused on developing wireless charging and power transfer products. That spans wireless control systems, wireless sensors and robotics, as well as areas more obviously suited to Apple such as wireless battery charging.

“We want to bring truly effortless charging to more places and more customers around the world. Our Auckland team will be a great addition as Apple works to create a wireless future,” Apple told TechCrunch in a statement attributed to Dan Riccio, senior vice president of its hardware engineering division.

“The team and I are thrilled to join Apple. There is tremendous alignment with our values, and we are excited to continue our growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand,” Fady Mishriki, founder and CEO of PowerbyProxi, added via an accompanying canned comment.

The deal is officially undisclosed but Stuff New Zealand reported that it could be above $100 million.

That would represent a good return for investors, which include New Zealand VC Movac and German industrial firm Darmstadt, who funneled a total of $9 million in capital into the startup. Another less predictable beneficiary is Samsung. The Apple nemesis backed PowerbyProxi via its Samsung Ventures unit some four years ago.

PowerbyProxi’s expertise — which includes over 50 staff and more than 300 patents — are sure to super charge Apple’s wireless efforts. The company’s first wireless charging pad, AirPower, is due for release next year while there will also be a wireless charging compatible version of its AirPods, too. You can bet that more Apple products will lose the wires in favor of wireless power options in the future.