Description

General description

A UK based pool and snooker e-commerce store with 13 years trading history. Selling branded items from the world of pool and snooker that come from 3rd party manufacturers from within the UK, USA and Europe. Initially started in 2004 under a different trading name the business imported US style cues for the UK market, It soon transpired that the market was not as large as first hoped at least not at the high-end we were trying to provide at. So from then on the business developed to offer equipment for all types of pool and snooker players. Our largest market now would be snooker players. The Shopify store along with eBay and Amazon accounts are included in the sale as well as access to the social media account,

Why should someone buy this store?

A great small business with growth potential for a buyer with a good knowledge of e-commerce and capital to invest in stock and additional marketing.

How can the future owner improve the business?

The business needs investment both in terms of SEO and also in terms of physical stock. Google rankings for key terms are good but stock holding needs investment in order for the business to reach its potential. There are options to create own brand products which allows greater control of margin. We have trialed this recently with a range of snooker cues.

What work have you put into the store?

The business has been trading for 13 years and since 2015 on Shopify. The current theme was launched with some custom coding in May 2018. There is a historical customer base, a small email list (after GDPR) plus stock and or drop-shipping from around 12 different suppliers

Time to run this business:approximately 35 hours per week

Traffic and Performance

Avg. Revenue /month

$17,876USD

Verified

Avg. Sessions /month16,724Verified

Avg. Profit /month

$6,000USD

Inventory value

$7,000USD

Profit Margin30%

Avg. Sales /month120

Other details about profit:This is gross margin, sales peaks are from October through to February and then April and May. We also use the Amazon Channel in the UK and EU plus run an eBay store with over 10000 feedback. Number of orders per month is Shopify, add additional channels and we are more like 450 orders per month

Total revenue

$822,296USD

Revenue data comes directly from Shopify and cannot be edited by the seller

Total traffic

769,305Sessions

Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

Shopify plan

$130USD

/month

Inventory warehouse

$350USD

/month

Retail space rental

$350USD

/month

Employees

$1,614USD

/month

Domain

$1.67USD

/month

Klaviyo

$169USD

/month

Facebook/Google

$500USD

/month

Channel Grabber (Multi Channel)

$120USD

/month

Telephone/Internet/Admin

$300USD

/month

Sale Includes

Physical inventory

Not Included

Logo and branding assets

The full website plus images will be transferred as will any social media accounts. Logos can be done via email.

Personal support after sale

I am prepared to offer support via email for the first 6 months after the sale.

Domain

Product photos

Around 75% of the images on the store are images we have either created or edited ourselves into the current format. These come with the store. Further access to images is available from suppliers.

Suppliers

Not Included

Mailing list

4,000subscribers

Social Media

Total followers7,212subscribers

Seller‘s Advice

How to grow this business

We have a firm foothold within the UK market but table sales need to increase. Accessories and cues for export are also growth areas. We own domain names under the same brand for .us .ca. fr. es. be .de .uk .nl so the plan was originally to create stores in these locations specific to those marketplaces. All domain names would be transferred to the new owner. The biggest thing the business needs in order to grow is access to cashflow.

Skills to have

A working knowledge of the Billiards industry would be useful as customers do contact us with specific questions but a passion for e-commerce and quality customer service are all that are required as the other knowledge can be picked up very quickly.

Why buy a business on Exchange

Verified listing data

The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

Secure messaging platform

You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

Encrypted payment capture

Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

Take time to inspect the business

Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

Safe store transfer

When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

Post-purchase 24/7 Shopify support

Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.