Why I get concerned when I see people frothing over their big social media followings There are tonnes of businesses and individuals with big social media followings these days. Many of these followings were built during the early heyday of social media. Reach was good, getting likes was easy – it was the wild west. […]

How much should I spend on marketing? When business owners first dip their toe into paying for marketing, there’s a number of fears that come up. How much should I spend? How much can I spend? How do I track ROI? What kind of results should I expect? There’s lots of variables at play here […]

Ever read an article that had a massive impact on you? There’s not many of them. But they do exist. I read one recently that had a profound effect on me. And I don’t say that lightly. There’s a tonne of crap articles out there. But, for whatever reason.. I thought about the concept of […]

Here’s the deal. Most business owners are (relatively) trustworthy. I’m sure if I met you in person, I’d find out you’re a really nice person. Problem is – not all of your prospects get a chance to meet you in person. So they may only ever judge you based on your website. Or your social […]

I work with 30-40 business owners per week on their business. One thing I notice when I first start working with them, is that some of them naturally aren’t where they’d like to be in business. When we do a time audit, it’s pretty obvious why. I ask them all about their goals. I ask […]

I read an article on Business Insider the other day mentioning probably my favourite ‘current’ entrepreneur, Elon Musk. He mentions that one of the most important parts of his approach to business is utilising the physics concept of ‘First Principles’. In short – it means boiling a situation down to the fundamentals and reasoning from there. […]

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About Ray Corcoran

Ray Corcoran is a Business Advisor and digital marketing speaker. He helps switched-on business owners make more money so they can live the good life and give back to those around them. He has helped 1000+ small businesses over the last ten years and has also worked with top tier corporates including Optus, McDonald’s Australia, Leighton and Woolworths Group to name a few. He has been seen in the Australian Financial Review, The Sun Herald, Startup Daily and many more publications. Continue reading