BEFOREANDAFTERS

Check out a few of Alan’s
videos at vimeo.com/
alanberg along with the
unedited original footage
here https://www.dropbox.
com/sh/8txc6pbzrwm5zgq/
AAA6SAr TQZIMagZvV-
VP6ndRa?dl=0 so you can see
the difference.

ALAN BERG, CSP, has presented in 11
countries and is the author of several books,
including If Your Website Was an Employee,
Would You Fire It?, Your Attitude for Success,
and his newest book, Shut Up and Sell More
Weddings and Events.

TECHTOOLS

Here’s what Alan uses to
shoot and edit his videos:

 iPHONE, although most
smartphones today have
adequate video capabilities

Since I do so many of these videos, I can often use the template from a
previous video, so I’m not starting from scratch.

The online software I use lets me use video and still images, including photos and logos. It also has endless license-free music choices.
Remember not to use music from your i Tunes library. You don’t have
a license for commercial use. Be sure to adjust the music volume, so
viewers can hear what you’re saying.

To personalize the video for a client or conference, you can:
 Add their logo as the opening.

 Place titles on, below, or above the image, to add the date, location, or
whatever you like.

 Zoom in or out on the video.

 Put titles on the video, or split the screen left or right and add titles
next to you.

 Create videos as landscape (16: 9 aspect) or square, which works better
on social media.

I’ll often add testimonials, which can be video (if you have one from
attendees or the client) or text. And I end with a call to action and the
conference or company’s logo.

Preview what you’ve done, make any tweaks, adjust the music volume,
and finalize when you’re satisfied. In terms of resolution, 720p is fine
for most online uses.

If you want to be really efficient, you can make a generic template,
where the video talks about general outcomes, and you add the details
about that event in the titles. Then, you can use the same video for
multiple events. You’re not looking for studio-quality video here. Let
the audience see us as we are. ■