Mobile Rewards Startup Kiip Partners With Digital Agency VivaKi

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Kiip continues to build its relationships with the ad world, announcing today that it has partnered with VivaKi, the digital innovation arm of Publicis Groupe.

The startup pitches its model, where brands can offer rewards at key moments in mobile games and other apps, as a new form of advertising. Kiip announced last year that Interpublic Groupe (which, like Publicis, is one of the four big ad holding companies) was a strategic investor.

Kiip says it has already worked with Publicis brands including Procter & Gamble, Mars, and Georgia Pacific. However, it sounds like the partnership creates more of a structure for VivaKi to bring Kiip rewards programs to Publicis brands and agencies. This will also provide Publicis with exclusives or early access to some Kiip features.

These kinds of partnerships aren’t new to VivaKi — it runs a ventures program that’s less focused on making cash investments and more on connecting startups to other parts of Publicis. Partnerships announced last year include SparkReeland Nativo.

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Crunchbase

OverviewKiip is a rewards network and mobile application that offers rewards from brands and companies for virtual achievements.
It has received $15.4 million in total funding to date from Relay Ventures, Interpublic Group, Hummer Winblad, American Express Ventures, Digital Garage, True Ventures, Verizon Ventures, CrossLink Capital, and others.
Kiip was Brian Wong, Courtney Guertin, and Amadeus Demarzi …

OverviewVivaKi is an enabling community that catalyzes our brand's abilities to scale solutions in a personalized and connected world. They leverage the skill and size of the world's two largest digital specialist agencies (Digitas and Razorfish) and the world's two largest media communications companies (Starcom Mediavest Group and ZenithOptimedia) in ways that allow Clients to achieve their performance goals.
VivaKi …