Yak Yih Cheng

Head of Business Technology,

Tribal Worldwide

YC has helped clients grow their business via data, marketing technology and CRM in the last 15 years. His data and digital experience span across multiple industries including quick service restaurants, automotive, consumer electronics, banking, online marketplaces, travel, financial services, e-commerce retail. Brands he has worked on includes: McDonald’s, Volkswagen, Sony, Samsung, Manulife, Samsung, Skoda, World Vision, Changi Airport and Gardens by the Bay.

YC’s business transformation experience across Asia covers building client’s data capabilities, marketing technology implementation, performance marketing, service design and CRM strategy. He now leads a team of data strategists and business technologists at Tribal Worldwide to help clients grow holistically in the age of digital marketing.