“Protecting consumers and competition is what net neutrality is all about. While zero-rating can meet the consumer protection standards of meaningful net neutrality rules, when done improperly or left unchecked it can also be harmful to consumers and stifle competition online. Properly designed zero-rating programs – such as those that do not unfairly advantage content owned by an ISP – can promote consumer choice without harming competition among apps. Artificially low data caps create false scarcity, which instills an appearance of value in a zero-rating program while harming consumers.”