Google Algorithm

Google Analytics is a tool that every website can use to understand their audience. Recently Google made some improvements to the tool for its users. The most recent update enhances one old and essential part of Google Analytics and introduces two new features that open up the power of Google to more users than ever before. Audience Demographics and Interests Go Mobile! The enhancement that was mentioned earlier deals with audience demographics and interests. Now, businesses have had access to this information for quite a long time, and it really makes sense as to why they would want it. Seeing what kind of people are attracted to your website and what interests they have allows you to track who your main audience is and market yourselves […]

On Friday, October 17th, Google confirmed that algorithm changes have been made, and that the long awaited Penguin update is finally here. The internet is buzzing with interest and expectation, as many have awaited the release of Penguin hoping to regain rankings from previous penalties. The previous Penguin updates have been influential thus far, so here is what to expect during and after the update has finished. A Little History Penguin is a name for a series of algorithm changes that have been updated over the last few years. The original Penguin update was released on April 24, 2012. Since then there have been multiple updates released periodically. #1 – April 24, 2012 #2 – May 25, 2012 #3 – October 5, 2012 #4 – […]

Will Google Authorship Slowly Fade Out? With Google recently taking away the option for authorship photos, there is little to no incentive to verify authorship these days. There has been some debate as to whether or not Google plus accounts are all that detrimental for non-marketers anymore. Some also find it hard to believe that the byline will serve as enough of an influence to get people to click. How will this affect your business, you ask? With Google search results, the pictures are being completely wiped, leaving only author info. It’s no surprise business owners and marketers feel like removing this seemingly small feature will have a significant impact on their CTR. Google news features a tiny author photo next to the author name […]

Should Small Businesses be Cheering or Bracing Themselves? Panda 4.0 has been a hot topic the past couple of days and many small businesses are holding on for dear life. From everything we’ve been hearing, this new update is supposed to be softer and theoretically “friendlier” than past updates. Previously, Panda targeted spammy, Black-hat, content farming websites to which many innocent, by the book sites were inadvertently caught in. Thus, causing a massive uproar and small businesses to take a hit. Many are eager to find out if the tables will be turning and whether or not it’s the big guys’ turn to experience a decrease in rankings and web traffic. For the new Panda 4.0 update, here’s what we know.. Small businesses can remain […]

Penalty revoked and still under performing, why? Have you recently come out of penalty and still haven’t seen your web traffic and rankings increase like you thought they would? The recovery process is not an instantaneous snap of your fingers- and boom! you’re fixed. It doesn’t work like that and there may be other factors involved that you haven’t taken into consideration. Solving this puzzle requires taking a look at the reasons you were in penalty in the first place. It is often hard for Webmasters to comprehend the fact that maybe their old spam-laden ways aren’t serving them anymore. Quite often, it’s difficult to see the problematic areas ourselves. I highly recommend having a second set of eyes scan your site. Among inspection […]