Blog

By : Chitharanj Kachappilly

Architect - R&D

The new generation Big Data Analytics solutions have come a long way in the last five years. They are getting deployed by enterprises where they are either complimenting or incrementally replacing their traditional analytics platforms on Data Warehouse. The big data analytics projects are increasingly driven by business users as they look for faster decisioning…

By : Nirav Bhatia

Director - Presales

Mobile subscribers expect value-driven engagement at every touch point. Communication Service Providers (CSPs) need to proactively manage subscriber expectations and offer personalized services for a seamless experience. This is where the marketing agility of a CSP is being questioned and the value of Big Data Analytics is getting established. The staggering volume of subscribers is…

By : Jeetendra Sharma

Senior Manager - Product Marketing

Gone are the days when mobile advertising meant sending blanket messages to a wide subscriber base. With advanced mobile consumer analytics, mobile advertising is fast emerging as an important component of digital advertising, with a high return on investment. What makes mobile channel very attractive is its reach as well as precise targeting and impact…

By : Abdullah Khan

Sales Director- MEA

Regardless of how many has realized the importance of data – its value remains unmistakably huge and hard to quantify. While the organizations continue to work on realizing its importance, the roles of Data Scientist and Decision Scientists cannot be ignored. Though at times they are perceived as Data Analyst, they are the ones who explain the significance of voluminous amount of data, the one who make it talk, the one who continuously strives to enthrall the organization with insights and help us understand it in a way that can be easily understood, I call them “The Story tellers”

By : Naveen Chandra

AGM- Product Management

Customer touch points are arguably the most important interfaces to Communication Service Providers (CSPs) for subscriber engagement. It is not just a platform to provide excellent service, but also an opportunity to enhance the relationship and increase the Customer Lifecycle Value. This is where it becomes extremely important how the subscribers perceive a CSP’s marketing…

By : Pravin Vijay

Assistant Vice President-Marketing

At MWC2015, Flytxt demonstrated how it caters to the three reigning demands of the Telecom industry viz., Big Data Analytics, Data Monetisation and Customer Experience; and how they are entwined together Mobile World Congress is the world’s largest mobile industry event, and without a doubt the most important yearly event for Flytxt. The event this…

By : Flytxt

Telecommunications technology is transforming our lives in ways beyond what we could have imagined few years back. With technology advancements, new services proliferation and explosion of connected devices, data is getting generated thick and fast. Communication Service Providers (CSPs) that operate in highly volatile and competitive environment have to use this goldmine of data, and monetize the same to succeed and gain higher customer wallet and market share.

By : Flytxt

The smartphone penetration worldwide is set to reach close to 2.5 billion in 2015 according to various industry estimates. Everything from work, social interactions, shopping, entertainment and recreation, health monitoring, and fitness tracking to controlling other smart devices – all are getting shrunk into this ubiquitous hand-held device called the mobile phone. It is no surprise that advertising dollars are following customers where they spend most of their time. The mobile advertising spend is witnessing 100% growth year on year. The year 2015 will see mobile advertising having an increasingly prominent role in the marketing mix, with its industry practices getting widely accepted, proven and matured. Let us have a look at the mobile advertising trends that will define the year 2015.