The Consumer and Market Insights: Wine Market in Malaysia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Malaysian Wine market is a high growth market with more than 7% value and volume growth expected in 2014-2019.

Still Wine will remain the largest consumed category while Fortified Wine will be the fastest growing category, registering a CAGR of 14.5% during 2014-2019.

Rising millennial Generation consumers entering the legal age of drinking will drive the demand for Wine.

On-trade sales leads the distribution in the Malaysian Wine market and it accounted for 60.7% of volume distribution of Wine in 2014.

The use of Glass and Bottle for Wine is forecast to grow at a high CAGR of 6.8% during 2014-2019, indicates the rise in wine consumption in Malaysia.

Malaysian consumers look for new experiences through the consumption of Wine.

Young Malaysian consumers are increasingly preferring Wine to other alcoholic beverages.

Synopsis

The report on the Wine sector in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report introduction and definitions

Market Overview

Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures – Key Takeouts

Market value and volume for the Malaysia Wine market

Historical and projected consumption in the Malaysia Wine market

Degree of trade up/down-trade in the Malaysia Wine market

Market volume of Malaysia Wine by category

Historical and project market value of Malaysia Wine by category

Winners and losers in the Malaysia Wine market

Segment share of the category and change in market share in the Malaysia Wine market

Category level pricing in the Malaysia Wine market

Retailer and packaging

Leading retailers in the Malaysia food market

Leading distribution channels in the Malaysia Wine market

Leading distribution channels by category in the Malaysia Wine market

Malaysia Wine market by type of packaging

Malaysia Wine market by type of packaging closure/outer

Malaysia Wine market by type of packaging, forecasted

Private label performance compared to national brands in the Malaysia Wine market

Leading companies in the Malaysia Wine market by category

Leading brands in the Malaysia Wine market by category

Consumer trend analysis

Canadean’s consumer trend framework and explanation of the sub-trends

For key trends in the Malaysia Wine market

How the trend is influencing consumption in the Malaysia Wine market

How to target the trend in the Malaysia Wine market

How the trend will evolve in the Malaysia Wine market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption