YuMe, Evidon announce partnership

Redwood City, Calif.—YuMe, which provides digital video advertising solutions, and Evidon, a digital marketing intelligence company, announced a privacy partnership.
Under the partnership, YuMe will integrate Evidon's online privacy solution into its online video ads. Evidon's InForm privacy solution gives advertisers the ability to incorporate a privacy icon in their ads, giving users a choice of how their information is used and shared online.