It is no secret that business today – is a competitive war. And the essence of this war, the need to outwit, beat rivals who were opposed. A buyer in this fight – is the new territory of conquest. To win, you must understand and apply the principles of military affairs. Weapons can be changed, but the principles of war, first brilliantly described by Karl von Clausewitz in 1832, remains the same and are based on two immutable "pillars": the strategy and tactics. His presentation strategy can greatly help modern commanders win battles on the field of modern business in the xxi century. All successful leaders in many respects similar to generals, leading the vast armies: they also use a practical and time-tested principles of management and success in spite of all difficulties and obstacles unthinkable, achieving more than those who these principles does not know or simply ignore it. Strategy and tactics of successful military commander in possession of trained soldiers, the best weapons and military equipment, which has a huge advantage over the enemy, especially a tactic consistent with its strategy.

Achieving tactical results is the main and only goal of the strategy. The criterion of effectiveness of the strategy in business is always the result. Results are obtained first of all employees, so these things should be linked. Strategy should be built as a bottom-up and top down. Only a general with a deep understanding of what is happening on the battlefield, capable of To develop an effective strategy.