Decision makers within financial institutions and payments companies increasingly reach out to industry analysts for help in making decisions on critical applications as well as service providers. Working with an analyst can help guide and accelerate your product launch. This white paper provides valuable insights for engaging an analyst, including:

Using a paid or unpaid relationships

Identifying relevant analysts

Suggestions on how to tailor your content

Options for keeping in touch

Additionally, we compiled a list of profiles and contact information for the top analyst firms in the financial industry.

Industry analysts can help you establish your company and build name recognition. They can provide your potential customers the data and justification they need when comparing your product to competitors.