More Than Half Of Top Brands Are Now On Instagram

We know that Instagram is one of the most popular social destinations for users, but brands are following suit. Back in August, Simply Measured, a social analytics firm, discovered that 40% of brands had adopted Instagram for marketing. Since then, brand adoption has jumped a whopping 35% quarter-vs-quarter increase — up to 54% adoption rate as of November 1st.

Instagram crushed all competitors in quarterly growth, thanks in part to the near 100% adoption of Facebook and Twitter. Surprisingly Google+ saw only 5% growth while Pinterest jumped 24% to a 63% adoption rate, just 4 points below Google+. 34% of the brands post at least one photo a week.

One of the most telling items in the SimplyMeasured report is that users are supporting the engaged brands. Of the top brands surveyed 20% had 10,000 or more followers. Brands with 20,000 or more followers jumped 29% as well.

About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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http://www.socialbakers.com/ Peter Kelly

It’s interesting that 54% of brands are now on Instagram. However,
I would have thought that the percentage would be higher. Since Facebook bought
Instagram and the integration of social networks has never been easier, it is
really easy for companies to join the crowds there and profit from the exposé
of their visual materials.

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