Client

Providing solid foundations for digital growth.

Client

Services

The client

Woodpecker Flooring are a leading wood flooring company based in South Wales, holding thirteen manufacturing facilities around the globe. With an accent on quality and sustainability, Woodpecker have a pride and dedication to their work which has been cultivated over two decades of experience.

The brief

Woodpecker approached Core with the overall intention to really set themselves apart from their competitors in terms of their online presence. There was a feeling that in rebuilding the site they could steal a march on competitors and truly break the mould in their niche. To do this Woodpecker required a website which had a ‘wow’ factor in terms of visual design but also felt intuitive to visitors.

To capitalise on this refresh, Woodpecker also sought a comprehensive digital marketing plan to be initiated on launch. This was formulated with the desire to achieve both short term and long term successes.

The response

The momentum behind this digital project ties in as part of Woodpecker’s overall commitment to reimagine themselves in the modern marketplace. Part of this was a tweak of the company’s brand identity which had to be incorporated as part of the new site build. With this in mind our design team set about producing plans for key page templates.

As the site has an ecommerce-type function to it (where customers can add to basket and order samples), it was always important to consider the user when designing these key pages. Optimising the conversion funnel is a primary concern for us, ensuring it’s not just how it looks that is important but also how it works.

In addition to its goal of ordering samples, there was also an ambition from the team at Woodpecker to really look to grow the Inspiration section on the new site. The new site needed to provide a comprehensive facility to store and publish various forms of content. This was achieved through a Wordpress CMS which has the added benefit of its familiarity and easy to use interface.

The digital marketing strategy we devised for Woodpecker was wide ranging in its scope but with the unified aim to grow the brand. This combined both organic (keyword optimisation, outreach/link building, social media) and paid efforts (AdWords, social media advertising) to produce a dedicated ongoing monthly plan.