Kill That Project Dead! (Or at Least Rethink It.)

Product development is all about experimentation. Consider Twitter, which announced in late September that it would begin testing 280-character tweets.

Twitter believes strongly in A/B testing, which is why the company is constantly prototyping, scrapping, and revising new ideas. One experiment from 2014, the ability to add commentary when retweeting someone, almost didn’t make it to the public. Today, it’s one of the platform’s most-used features.

Although most entrepreneurs recognize that experimentation is important, few recognize just how important. By embracing experimentation, founders can save money, boost sales and build stronger products.