BRISBANE, CA - Sept. 14, 2005 - IGN Entertainment, a leading Internet media and services company focused on the video game and entertainment enthusiast markets, announced that Best Buy is the title sponsor of IGN Live, a two-day event inspired by and celebrating IGN.com's video gamer lifestyle. IGN Live will take place Oct. 22-23, 2005 at Southern California's Anaheim Convention Center and is being produced in partnership with the events company Action Media.
"Customers at Best Buy are passionate about gaming and IGN Live brings a 'can't miss' experience for gamers," said Jill Hamburger, vice president of games at Best Buy. "We're proud to be the title sponsor of the premiere of IGN Live. It's certain to set a new standard for events in the gaming industry."

Best Buy will promote the event with in-store signage, print and broadcast advertising and other communication vehicles. During the event, gamers can experience gaming in high-definition television at the Best Buy gaming area.

IGN Live invites gamers to "Be the Game" and play the latest titles from top publishers at hundreds of gaming stations. Participating video game publishers to date include 2K Sports, Electronic Arts, Midway Games Inc., NovaLogic, THQ, Ubisoft, and Vivendi Universal Games.

In addition to showcasing the latest games, IGN Live will also feature video game tournaments, the Dolby HD Theater, an exclusive seminar in association with the Game Developers Conference on "How to Break into the Game Industry" and live panels with personalities across video games, movies, music and technology.

About IGN Entertainment
IGN Entertainment is a leading Internet media and services company focused on the video game and entertainment enthusiast markets. Collectively, these properties reached more than 28.5 million users worldwide in the month of July 2005, according to Internet audience measurement firm comScore Media Metrix. The company's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the web's number one video game information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle websites, AskMen.com. In addition, IGN provides technology for online game play in video games. The company is headquartered in the San Francisco Bay Area, with offices throughout the U.S.

About Action Media
Action Media is an integrated marketing and event production company that provides a unique, powerful gateway to the potent, yet elusive Gen X-Y audience. Producing more than 20 annual events in the top North America markets, Action Media provides compelling original concepts and turnkey solutions for an extensive list of clients. Their event strategy is to create an interactive and entertaining environment that empowers the Gen X-Y audience to express their individuality. The current portfolio of Action Media events include their signature series and longest running show Hot Import Nights, the RC Expo (RCX), Fresh Tracks Snow and Skate Expo and Holiday Havoc.