However, quantity over quality is the first gospel truth that you need to learn and remember while you are planning for link building.

Do you remember those old false SEO link building activities when SEO professionals used to list your business on irrelevant business dictionaries on the internet and get backlinks to your page?

Thanks to the Google algorithm, it does not exist now.

However, authoritative link building is necessary and you cannot just ignore it if you want to boost your page traffic organically.

First of all, let’s find out why link building is necessary.

Understanding link building and backlinks are simple. You write a piece of content and submit to the authoritative website or blog people trust.

They will offer backlinks to your website if the content meets their guidelines.

Google will understand that you are an authority for that specific niche and it will give you more superior position compared to your competitors.

Remember, you need to get high-quality links from high-quality websites only as it will boost your reliability and authenticity.

As per the study by Backlinko, link building was one of the most crucial things that lead to higher rankings.

Image 1 speaks volumes about a genuine link building exercise.

However, it does not mean that you start generating thousands of backlinks by posting your content everywhere. Backlinks should be from a diverse source of sites to rank higher.

Higher the domain authority- higher the chances of ranking at the top of SERPs. Backlinks are similar to votes you give to your local candidate in the election. The candidate who gets the most number of votes is the winner.

If you want to generate your brand’s relevancy, popularity and authenticity organically on the internet, you just cannot turn your eyes off link building.

Types Of Link Building

Obviously, there are SEO professionals who go for genuine link building exercises and some go for quick shortcuts just to boost rankings quickly. Genuine and authentic link building practices are called White Hat SEO techniques and wrong SEO techniques are called Black Hat link building techniques.

White Hat Link Building:

White-hat link building practices fall well when it comes to webmaster guidelines of different search engines such as Google or Bing. They are low at risk and are generally considered genuine.

So, you now have a clear idea about link building and how it helps your brand to rank on search engines.

Now, we will discuss different link building techniques that you can use to rank your brand high.

1. Content Marketing (Guest Posting Or Blogging)

The famous, yet cliche quote- content is the king- in the SEO industry is here to stay for eternity. Here, we will discuss guest posting on relevant business websites and website blogging.

Why emphasize on guest posting?

Guest posting offers you an opportunity to come out as an authority for your brand. In addition to that, you can get high-quality backlinks too.

You can blog on your website too. Updating your blog content regularly is also good for website SEO as it will help crawlers to identify your website.

For every guest post, you will get that separate author bio with a link to your website. It is free too. You don’t have to pay a single penny to them except highly engaging and original, informative content.

There are many such trustworthy gust posting websites you can approach such as Hubpost, Semrush, Moz and many more.

2. Mention Influencers In Your Post

There are advantages of mentioning influencers in your guest post or any other content.

First, they will look into it and they will share your content if they find it engaging, informative and original.

Second, they will attract huge traffic on your website. Just look at the image displayed above.

With such roundup style posts, you can hit many targets with one arrow.

When you mention someone in your post, they feel privileged and it helps you a lot when it comes to link building.

You can come up with such blog posts and it will turn into Harry Potter’s magic wand to show some great magic.

3. Prospect for Broken Links

It is relatively an old technique for link building, but it is still relevant and functioning.

4. Use Infographics

- First, they are easy to read as it takes few seconds of minutes to go through
- They are visually pleasing

They get shares and links more than text content.

Hubpost states that infographics are shared and liked three times more than other types of content.

5. Link Building with Videos

Videos are loved and videos are shared too.

In fact, it is the best way for link building. Self-hosting videos, in fact, can bring you more traffic by posting it on your website and sharing on different social media platforms.

Your videos have been embedded by many website owners and you can approach them to add a backlink to your website. They will happily do that for you.

Find websites that have linked to your video and ask them to give you backlinks too.

6. Publishing Industry-Specific Interviews

Another proven way to link building is to approach to an influencer and ask for an interview. Actually, there are many authoritative influencers who are respected among the community and your target audience.

Users want to know about them and their viewpoints and if you end up offering it, it will enhance your authenticity and popularity too.

Approach these industry people and ask them politely about an interview. They actually love to share their views on a right platform and if you offer it, they will love it.

However, you need to do your homework when it comes to questions you are going to ask the influencer.

Asking right questions is very important. Don’t just stick to scripted questions. Instead, ask follow-up questions about what they are talking.

7. Give a Testimonial

Testimonials are also a great way to do link building positively. All you need to do is to write your experiences with a particular brand and you will get a backlink from them.

It is actually a win-win relationship with a brand you are collaborating. They will happily give you a backlink for the testimonial and it will boost your traffic too.

8. List your site in Trustworthy Directories

It was an old practice to spam directories with content and links. Thanks to Google, all those irrelevant SEO practices no longer exist.

However, there are some authentic and high-functioning online directories that you can use for link building.

Business listings on an online directory will serve two purposes-

- You will be able to offer useful information about your business to directory users
- You will get a backlink for each posting

Go for directories that are of the same business niche of yours. Also, it helps search crawlers to find you very easily.

9. Stack Your Competitors

Keeping a sharp eye on your competitors is crucial in the digital world.

When it comes to link building, competitor analysis plays a huge role. Check out backlinks of their pages and start approaching those websites that are present on the list.