"Brings a whole new meaning to "catching your food." This interactive McDonald's billboard out of DDB Stockholm invites passersby to shoot the restaurant's menu items on their mobile phones. Catch one and you get that item for free at the restaurant."

This is so much fun. I wouldn't mind doing this every single day if it means getting free food. Haha!Full CreditsAgency:DDB, StockholmClient:McDonald'sExecutive Creative Director:Andreas DahlqvistCopywriter:Magnus JakobssonArt Director:Fredrik SimonssonProduction:Johanna KarstenProduction Manager:Lina TuikkaMusic:ToyMusic:SonyMusic:ATV Music Publishing[via and via]