1935: Hédiard invents the art of the gift box

1935 Hédiard inventsthe art of the gift box

After Max, his son Jean Kusel took over the business and continued his father's pursuit of new products. He developed the production of fruit syrups and candied fruit.

But it was the creativity of his sister Germaine which allowed Hédiard to innovate in a very particular sector: gifting. Her most influential creation was the Hédiard basket, an extravagantly exotic cornucopia which quickly established itself as the essential offering for any social invitation. These baskets were the precursor of the gift box in all its forms.

Cocteau, Diaghilev and Paul Morand were among the first to gift these baskets, declaring themselves friends of the magnificent and sophisticated «Madame H.»

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Maison Hédiard has been internationally recognized as a luxury fine food specialist since 1854. Hédiard’s gastronomic adventure continues with a search for excellence and refinement, and uses its know-how and expertise to select products of the highest quality and ingredients that are both rare and noble. Embark with Hédiard in Singapore on the new gourmet odyssey that perpetuates more than ever Ferdinand Hédiard's traveller's spirit!