You own, work for, or market a business, but you donâ€™t think of yourself as a Local SEO.

Thatâ€™s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesnâ€™t seem like theyâ€™re talking about your job at all.

And thatâ€™s the problem.

If I could offer you a seat in my kayak, Iâ€™d paddle us over to that misty isle, and weâ€™d go ashore. After weâ€™d walked around a bit, talking to the locals, it would hit you that the language barrier youâ€™d once perceived is a mere illusion, as is the distance between you.

By sunset â€” whoa! Look around again. This is no island. You and the Local SEOs are all mainlanders, reaching towards identical goals of customer acquisition, service, and retention via an exceedingly enriched and enriching skill set. You can use it all.

Before I paddle off into the darkness, under the rising stars, Iâ€™d like to leave you a chart that plots … Read the rest

Someone visits your website once, doesn’t convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven’t discussed for a while: remarketing.

In today’s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about remarketing to people who’ve already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else.

This is actually pretty interesting. A lot of times when we talk about the organic marketing funnelâ€”someone performs a search, they follow you on a social network or they see a tweet from you, a Facebook update and they come to your websiteâ€”well, we focus a lot on trying to convert that person either to a customer or convert them to signing … Read the rest

No matter how advanced an SEO you are, there are few people who can make that claim (in-house at Wikipedia, maybe?). For the rest of us, there’s more to learn.

Over the last couple of weeks, I have been working with our speakers to plan the sessions for the advanced link building conferences we are running in New Orleans and London. Keep reading for the full line up of speakers and sessions.

I have learnt a load of things just in speaking to all these experts during prep. I can’t wait to hear the gems they are going to share in person. We’re focussing on the advanced end of things – I’ve asked all our speakers to focus on teaching you things I don’t already know. Our speakers are ready to deliver only the most up-to-date advice and implementable suggestions for taking your link building project to the next level. Further down on this page, we’ve got details of what each and every one of these experts will be teaching you.