While attending high school and college, I worked three jobs that involved dealing with customers. I sold army-surplus goods; and then exercise, fishing and camping equipment. I also worked as a customer-service rep in healthcare. Each company’s success required helpful, friendly customer service. Through professional training, I learned customer service typically falls under two categories: run-of-the-mill basic service, and above-and-beyond service. Customers expect core service, such as…

When I teach seminars about social media, archery retailers often say they don’t have time to update their Facebook page. Things get busy, customers need help, and social-media upkeep slides to the bottom of their list. Don’t let that happen. Social media can’t be a low priority. It’s one of the best tools possible for expanding your audience, and your business. So, instead of hoping social media will maintain itself, maximize your Facebook time with these four tips: 1) Quality,…

Chris Kyle’s legacy is about saving lives, overseas and at home. Taya Kyle, his widow, is devoting her time to ensuring that his message is carried on. Earlier this year before making an appearance on the red carpet at the 87th Academy Awards in Los Angeles, Taya joined Outtech at its annual “Outtech Innovations” event at the 2015 ATA Trade Show, talking to a packed house of archery retailers and manufacturers about her husband’s passion for bowhunting and the outdoors. Portrayed…