Ford Facebook Game App Simulates Focus Electric Experience

Apr 13, 2012 02:13 PM EDT

Fold Motor Company announced on Thursday about its new Facebook app that gives a virtual ride on the company's upcoming Focus Electric.

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“Plug N Play in Electric City with the 2012 Focus Electric” was posted on the Ford Electric Vehicle Facebook page, utilizing Mapquest® mapping data to calculate the proximity to the next charging station. Up to five people, including the driver, can take this virtual ride.

“This is a great way for consumers to both have fun and learn about the new Focus Electric at the same time,” said Chad D’Arcy, Focus Electric marketing manager.

“We want to offer people the opportunity to experience the car now, especially those on Facebook who have supported us for so long.”

Ford’s Electrified Vehicles Facebook page was launched back in 2010 to “help customers understand the differences between electrified vehicle technologies” as part of its promotion. More than 38,000 have subscribed to this page as of Friday.

“Social networking allows Ford to meet customers it might not connect with through traditional advertising, making it easier to open a dialogue with a whole new audience,” said D'Arcy.

“We worked diligently to provide an experiential application that offers both entertainment as well as education for our fans,” said Scott Monty, Ford global digital and multimedia communications manager.

“It's fun to share experiences through Facebook -- and we hope to educate our customers on Focus Electric features along the way,” Monty added.

Plug N Play in Electric City is available both on the Facebook page. The game features many of Focus Electric’s technologies, such as the car’s charging system.

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Ford’s Focus Electric began production in December of last year at its plant in Wayne, Mich. According to the company’s statement, the cars will be available in California, New York, and New Jersey by first half of this year and extend to 19 markets by the end of 2012.