Marketing Content.

Get your content strategy right from the beginning – aligning your messaging to your core values.

Thought Leadership.

Quality blogs, insights and analysis: The most cost-effective marketing tools your business can have.

News &PR.

What’s the use of a good news story if it doesn’t get read? Create and distribute well-written, regular articles.

4 Top Tips for IT Lead Generation

Check out our best tips for quickly getting a return on investment from lead generation campaigns.

Find your core topics

Spend some time defining what the most important content topics look like for your business.
What are your customers’ top challenges? What’s your area of expertise? What are people searching for in your industry? This may require some homework – but you will thank yourself later!

Tip one:

Build a library

Once you know what you want to talk about, you need to start creating a library of relevant and helpful content. A successful lead generation library contains a diverse selection of content types, designed for various stages of the buying cycle. Each asset can be used to showcase your expertise on the topic and position your business.

Tip two:

Get a laser focus

When it comes to lead generation, quality beats quantity. Know your audience, keep them in focus and reach them with highly specific, targeted campaigns. Adverts, emails, social engagement, landing pages – make sure every stage of the acquisition programme is tailored to your audience.

Tip three:

Track and measure

You don’t improve if you don’t measure. Make sure you track performance and constantly refine your content and campaigns to ensure you get the best return from your content investment.

Tip four:

Want some help?

We’re happy to support you in making the right decisions around content creation and lead generation initiatives.

Give Åsa a call today on 07500 868635.

Wait, take me back!

Tip One

Tell me a joke!

Tip Two

Tip Three

Tip Four

Whats a pirate's favourite thing about marketing?

(We never promised the joke was going to be a good one!)

The ArrrrrrR-OI's

How we do things.

01.

The Why

We work in partnership with you to understand your business and sales objectives, to get a clear view of what content marketing means to you and what you need your efforts to achieve.

02.

The Who

To create awesome content, we need to really get to know your audience. Who are they? What do they want and need? What will make them buy from you? We’ll help you find the answers.

03.

The What

There are loads of different content formats out there. We guide you in selecting the right marketing assets and create a well-balanced, beautifully branded, hard-working content library.

04.

The Where

When you invest in content, we want to make sure your audience finds it. We help you build lead generation structures, select the right channels for sharing, and optimise your SEO efforts.

Want 100 Tips for Lead Generation?

In this free guide from our marketing coaching community Hunting with Tigers we share some of our best ideas for you to generate interest in your products or services. Take the chance to download the e-guide 100 Awesome Tips for Lead Generation today!

Join our Marketing Community.

Our dedicated marketing community Hunting with Tigers gives you the chance to gain key insights into marketing strategy, tactics and deliverables. Packed full of insider tips, downloadable templates and guides, our content marketing emails and community posts will help you become a better marketer.

Get smarter faster.

Get yourself on the Hunting with Tigers e-list and receive our monthly marketing advice email!

Here at The IT Content Factory we are passionate about helping you succeed in your content marketing. We don’t just create content, we guide and support you in using it for lead generation too. And if you ever just want a friendly chat about your content – we’d love to hear from you!