Posts Tagged ‘facebook’

Wednesday is the day I share what I have learned on my journey from writing to publication, marketing and writing and publishing again. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. If you have any tips please share them with us…

On Wednesday’s I like to share information I picked up on my path to publishing, marketing and preparing to publish again. Information that I wish someone would have shared with me, back then.

Social Media Manners

What in the world did we do with our time before social media? I for one was definitely more productive writing wise and my house was much cleaner than it is now. I have a feeling that social media caused the cancelling of most daytime soap operas. Why watch scripted on T.V. when we can scroll through non-stop reality.

Whatever negative side effects social media might have it does have equal and opposite positive effects as well. For me I have never felt so much a part of so many completely different communities as I do now. Writers/Bloggers truly are the most supportive, genuine and friendly people I have ever known.

Because it is the start of a new season I thought this would be a good time to share some social media etiquette and tips that I have learned over the years, some of them the hard way.

It is social media not sell media. There are many companies out there that will take your money and instruct you to auto post the same posts across all of your social media platforms. Posts like ‘BUY my book’ ‘Must Read’ 500- 5 star reviews.’ Then there are those direct messages you receive thirty seconds after you follow someone. The requests to, buy my book, like my page, follow my blog and don’t forget to favorite and share this message. These companies will fill your head with numbers that sound important but they are useless. Social media is about being social and making real connections. Automatic cross posting and constant selling will leave people thinking you are lazy and unapproachable and they will keep scrolling.

Once you post it, it cannot be erased. In 2015 this is still important. If you are not sure about posting or responding to something take the time to think about it before you post or respond.

Ignore Posts that offend you. It would be great if we never had to lay eyes on or hear anything that offends us but when it comes to social media we are going to see plenty. It always feels good to be part of a ‘do good’ mob but choose your mobs wisely. Don’t take someone’s dislike of children or pets so personally and just scroll on. Trust me your mood will be better if you just ignore and scroll on. If they persist and you have trouble ignoring the offensive posts you can hide them, disable notifications from that person or un-friend them.

You owe no one an explanation to unfriend/unfollow. There is never a need to post things like ‘I am cleaning up my friend list.’ Just unfollow quietly and move on.

In 2015 it is still a bad idea to vague post, chronically complain, over share and post in clumps, frequently. ‘I am so upset’ ‘Some people need to just shut up and you know who you are.’(My personal least favorite) If you share someone’s post or article always write something personal about it such as why you liked it or didn’t like it. I can’t believe people still get upset when someone shares what they have posted. That is the gold people. It is all about the sharing.

Do not post spoilers. Be considerate of our friends in different time zones. If you cannot wait to talk about that winner or scene, take it private.

Limit rants. Sometimes a good rant can be healthy and prompt positive conversation. It is a good idea to only post them occasionally.

Never use more than two hashtags in one post.

The buzz about you, your book or your blog should NEVER come from you. This is simple; you only gain credibility when other people post, talk about or share your work. That doesn’t mean you cannot share exciting information or big news. There is a difference between good news and overselling.

If you wouldn’t say it to someone in person don’t say it on social media. It is a good idea to stop and think before reacting on social media. There is a way to say and mean what you want to say without being mean. We are writers, right?

It is okay to discuss politics and religion. Discuss is the key word here. We should always respect each other’s views or beliefs even if they are different from our own, especially if we have no idea what is behind those views. Discussion and debate are healthy. Headlines, talking points and surveys are annoying. Most people have their minds made up when it comes to religion and politics. Your post will not ever change their mind so stick to reality, discussion and healthy debate.

On Wednesdays I like to share information I picked up on my path to publishing, marketing and preparing to publish again. Information that I wish someone would have shared with me, back then.

As much as I intend to stay in the moment and enjoy every single second left of summer it is time to plan for the fall, winter and spring.

If you are like me, achieving your writing goals is nearly impossible during the summer. Having a book to market, a new one coming out this fall and writing another has kept me busy and I didn’t quite meet my goals so of now I am in panicked catch-up mode.

How did you do with your writing goals over the summer?

I have a few author events coming up and I need to start preparing for them so I thought I would share what I’ve figured out with you.

Preparing for Author Events

I’ve been reading a lot lately about authors that no longer want to do book signings because they have no luck with them. While I agree that there are times when no matter what you do to prepare for the event people just don’t show up and other times there can be a line out the door.

What I have learned is there are things you can do to improve your chances for a successful event. The fact is publishers are not doing much these days to market and or promote their authors. Book stores depend on the author to bring the crowd to their store. It is up to us to advertise; market and promote ourselves.

Two months before the event:

Contact the community relations manager (CRM) and ask if they have ordered your books from their distributor or if they need you to supply them. Ask if he/she sends out press releases and if they do provide them with your bio, high definition book cover and author photos. I always send my own press releases too.

Most newspapers have an event calendar online that you can add your information to. Place a series of ads in your local newspaper or magazine advertising the event. Ads can be pricey so ask about specials or discounts and check the rates of large and small publications. You don’t want the ads to run sooner than two-weeks before the event but they may have to be ordered weeks in advance.

Create and order postcards. I use Vista Print and use my book cover, author photo and the bookstore’s logo or a photo of the front of their store. Ask the CRM if they will put the postcards on their counters.

Create a Facebook event. I always mention that I have a gift for the first ten people that buy the book. I get ten gift bags from a dollar store and pens, candy, small notebooks, bookmarkers and other small items from Sam’s or BJ’s. It doesn’t have to be much and the ten small bags with bows look nice on your table.

Send pitches to your local TV and radio show producers.

Six weeks before the event:

Send out an announcement to your e-mail list. Add the event to your website/blog and check with local bloggers to see if they will do an ad for you on their blog. These can be as inexpensive as $15.00 a month. Some will offer to do a write up and a review as well.

Mail postcards to everyone you know, friends, family and co-workers. Ask them to spread the word.

One Month before the event:

Think about how you will set your table up. You may want to bring a table cloth that matches your book cover, business cards, bookmarkers, a stand to put your book or poster on and a big bowl of candy. I put a sign up on my table that says ‘Meet the Author.’ Believe it or not sometimes people just have no idea what you are doing there.

Attend one or two author events at the store and network while you are there.

If you can afford to hire a professional photographer to take photos during the event it can create a lot of interest in you and your book.

Write an announcement for the store to use. I write three so they aren’t repetitive.

Two weeks before the event:

Follow up with whoever you invited. Place reminder calls. Create social media posts. Do not post about the event more than once a day. It can annoy people. Two or three times a week is plenty.

What are you going to wear? Whatever you decide on it should be business casual.

The Event:

Plan to arrive ½ hour early so you have plenty of time to set up your table and deliver the announcement you wrote to the person who will be doing the announcing.

Bring a small gift for the CRM. One of the small gift bags is fine.

Get out from behind your table and mingle. Always have a book in your hand. If someone ask you what the book is about hand them the book with the back cover up and invite them to read the synopsis.

No matter how many people show up, have fun. I once had a signing and only two people showed up. One of them was the host of a radio show, she invited me on her show and I sold dozens of books because of that appearance.

Ask the CRM if you can sign a few books to leave in the store. Post on social media that you left signed copies at the store.

After the event:

Send a thank you card to the CRM and let him/her know that you are available for future events, author panels etc.

On Wednesday’s I like to share information I picked up on my path to publishing, marketing and preparing to publish again. Information that I wish someone would have shared with me, back then.

Social Media Manners

What in the world did we do with our time before social media? I for one was definitely more productive writing wise and my house was much cleaner than it is now. I have a feeling that social media killed most of the daytime soap operas. Why watch scripted on T.V. when we can scroll through non-stop reality.

Whatever negative side effects social media might have it does have equal and opposite positive effects as well. For me I have never felt so much a part of so many completely different communities as I do now. Writers/Bloggers truly are the most supportive, genuine and friendly people I have ever known.

Because it is a new year I thought this would be a good time to share some social media etiquette and tips that I have learned over the years, some of them the hard way.

It is social media not sell media. There are many companies out there that will take your money and instruct you to auto post the same posts across all of your social media platforms. Posts like ‘BUY my book’ ‘Must Read 500; 5 star reviews.’ Then there are those direct messages you receive thirty seconds after you follow someone that requests you to, buy my book, like my page, follow my blog and don’t forget to fave and share this message. These companies will fill your head with numbers that sound important but they are useless. Social media is about being social, making real connections. Auto posting/ constant selling will leave people thinking you are lazy and unapproachable and they will keep scrolling.

Once you post it, it cannot be erased. In 2015 this is still important. If you are not sure about posting or responding to something take the time to think about it before you post or respond.

Ignore Posts that offend you. It would be great if we never had to lay eyes on or hear anything that offends us but when it comes to social media we are going to see plenty. It always feels good to be part of a ‘do good’ mob but choose your mobs wisely. Don’t take someone’s dislike of children or pets so personally and just scroll on. Trust me your mood will be better if you just ignore and scroll on. If it persists, and you can’t seem to ignore the offensive posts, hide them, disable notifications from that person or unfriend them.

You owe no one an explanation to unfriend/unfollow. There is never a need to post things like ‘I am cleaning up my friend list.’ Just unfollow quietly and move on.

In 2015 it is still a bad idea to vague post, chronically complain, overshare and post in clumps, frequently. ‘I am so upset’ ‘Some people need to just shut up and you know who you are.’ If you share someone’s post or an article always write something personal about it such as why you liked it or didn’t like it. I need to take my own advice on this one.

Do not post spoilers. Be considerate of our friends in different time zones. If you cannot wait to talk about that winner or scene, take it private.

Limit rants. Sometimes a good rant can be healthy and prompt positive conversation. It is a good idea to only post them occasionally.

Never use more than two hashtags in one post. Trust me.

The buzz about you, your book or your blog should NEVER come from you. This is simple; you only gain credibility when other people post about your work. That doesn’t mean you cannot share exciting information or good news. There is a big difference between good news and overselling.

If you wouldn’t say it to someone in person don’t say it on social media. It is a good idea to stop and think before reacting on social media. There is a way to say and mean what you want to say without being mean. We are writers, right?

It is okay to discuss politics and religion. Discuss is the key word here. We should always respect each other’s views or beliefs even if they are different from our own, especially if we have no idea what is behind those views. Discussion and debate are healthy. Headlines and talking points are annoying.

Welcome to October and welcome to the monthly session of The Insecure Writers Support Group [#IWSG]

Purpose: To share and encourage. Writers can express doubts and concerns without fear of appearing foolish or weak. Those who have been through the fire can offer assistance and guidance. It’s a safe haven for insecure writers of all kinds!