DO YOUR SOCIAL MEDIA EFFORTS FIT YOUR BRAND?

DO YOUR SOCIAL MEDIA EFFORTS FIT YOUR BRAND?

When deciding which social media platforms to invest in for the biggest impact for your business, there are many factors to consider. You’ll want to make sure that the platforms you choose are capable of supporting content that will help to strengthen your brand identity. You should also research the demographics of each social media site to ensure that your intended audience is represented there. Here are some quick insights into the top 6 social media platforms to help you narrow your search.

6. Pinterest

Pinterest is an idea and inspiration sharing social platform. It is vastly different from the other platforms on this list as it used primarily for suggestions of products and ideas to try, making it a perfect resource for B2C marketers.

Demographics

250 million monthly users

81% female users

Majority of users are younger than 40

Millennials use Pinterest as much as Instagram

5. LinkedIn

LinkedIn is the professional’s social media network. It helps individuals to curate and portray their personal brand and career passions. It also allows businesses to establish their expertise and authority. LinkedIn is an excellent option for B2B marketers, as their efforts will reach those in decision-making positions at other businesses.

Demographics

294 million monthly users

56% male users

40 million users are in decision-making positions

13% of millennials use Linked In

4. Twitter

Twitter emphasizes real-time events; making it an excellent source for news of all kinds. Politics, world events, sports, and entertainment headlines are the perfect content for this platform. Twitter is also a great tool for customer service, as many customer service requests surface here.

Demographics

335 million monthly users

46% of users are on the platform daily

37% of users are between the ages of 18 and 29, 25% are 30-49

80% of users access the platform on a mobile device

3. Instagram

Instagram is a photo and video sharing platform. They have expanded their platform to include Instagram Stories, live video, and IGTV—for longer form video content. Instagram Business Profiles offer in-depth analytics and allow you to schedule content through 3rd party applications.

Demographics

1 billion monthly users

68% female users

59% of internet users between 18 and 29 have Instagram accounts

72% of teens use Instagram

2. YouTube

YouTube is a video sharing site. YouTube videos can be shared through most other platforms as well. 1 billion hours of YouTube videos are watched daily. Not only is YouTube one of the biggest social media platforms, but because it is powered by Google it has high search engine potential. If your business is active on YouTube, consider utilizing SEO techniques to grow your influence.

Demographics

9 billion monthly users

63% male users

Millennials prefer YouTube over traditional television

35+ and 55+ age groups are the fastest-growing YouTube demographics

1. Facebook

Facebook is the most user-friendly platform as it supports most content types. 65 million businesses and 6 million advertisers are active on Facebook. The latest Facebook algorithm favors content that encourages interaction or discussion between users, so crafting your messaging carefully will help you make the most impact.

Demographics

23 billion monthly users

53% female users

93% of marketers use Facebook advertising regularly

5 billion comments are left of Facebook pages monthly

Before establishing your social media marketing strategy, make sure your business is a good fit for the platforms you are investing time, money, and content in. If you need help establishing a cohesive plan click here.