Advertisers Will Spend $9.2 Billion On Social Media In Next 4 Years [THE BRIEF]

Social media ad spend is slated to double from $4.6 billion
this year to $9.2 billion in 2016, a report
by BIA/Kelsey predicts. Furthermore,
native spots will increase from $1.53 billion this year to
$3.85 billion in 2016.

McDonald's has a new president, and this
changeover has
"prompted concern among the chain's agencies," Ad Age
reports. The fast food giant spent $1.37 billion on advertising
last year, with DDB Chicago as its lead shop, but the company
has been in a sales slump. Although McDonald's
has been pretty loyal to its agency ties, the company's
competitors like Arby's, Taco Bell, and
Burger King, have made recent shifts with its shops.