प्रचार माध्यम की ईकाइयां

The Bureau of Outreach and Communication (BOC) was created by the Ministry on 08.12.2017 by merging the erstwhile media units of Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and Song & Drama Division (S&DD) to have synergy and integrated approach between these organisations; better utilisation of resources and workforce; and to deliver better communication to the masses in every states and every districts. BOC is headed by DG level officer at Headquarter and consists of 23 Regional Outreach Bureaus (ROBs) and 148 Field Outreach Bureaus (FOBs).

BOC takes care of communication needs of the Ministry/Departments and Government Organisations at Headquarter level and interpersonal communication at Regional and Field level through live media utilizing wide range of performing arts such as Drama, Dance-Drama, Composite programmes, Puppetry, Ballets, Operas, Folk and Traditional Recitals, Mythological Recitals and other Local Folk and Traditional forms, propagating policies and programmes of the Government.

The Bureau of Outreach and Communication undertakes multi-media advertising and publicity for various Ministries and Departments of Government of India through print media, electronic media, digital media, outdoor publicity, live performances and arts etc. BOC acts as a service agency and communicates at grassroots level on behalf of various Central Government Ministries/ Departments.

Electronic Media Monitoring Centre (EMMC) is entrusted with the task of monitoring the content being aired by permitted satellite TV channels for any violation of Programme and Advertising Codes under the Cable Television Network (Regulation) Act, 1995. EMMC is a premier set-up with advanced technologies to monitor, record and analyze broadcast content.

EMMC has the technical facility to acquire Store and retrieve the content of 900 channels, beaming over the Indian Territory, so that any violations of codes framed under the Cable Television Network (Regulation) Act, 1995 could be checked which must be adhered to by all broadcasting entities. The revised up-linking guidelines and down-linking guidelines for channels beamed in India also require monitoring of content for possible violations and remedial measures thereto. EMMC prepares reports on apparent violations along with the recorded clips to the Scrutiny Committee, which examines the purported violations and forwards its findings to the Inter-Ministerial Committee and other bodies for further action.

Electronic Media Monitoring Center also identifies topical matters of immense public importance and reports them to the Ministry for evaluation and for taking any action, if needed. EMMC also prepares and submits special reports to the Ministry on media coverage of matters desired by the Government. Monitoring facility for 150 DTH platform channels will be set-up in 2018-19 and the work on the same is underway.

The Indian Institute of Mass Communication (IIMC), registered as a Society under the Societies Registration Act, 1860 (XXI of 1860), came into existence on August 17, 1965. The Institute was established with the basic objective of teaching, training and undertaking research in the areas of journalism, media and mass communication.

Over the last 52 years, the Institute has graduated into conducting a number of specialized courses for meeting the diverse and demanding requirements of the rapidly expanding and changing media industry in modern times. As of today, apart from training officers of the Indian Information Service, the Institute conducts a number of Post-Graduate Diploma Courses in Print Journalism (English, Hindi, Urdu, Odia, Marathi and Malayalam), Radio & T.V. Journalism and Advertising & Public Relations. The Institute also conducts a Post-graduate Diploma Course in Development Journalism for middle-level working journalists from Asian, African, Latin American and East European countries, sponsored by the Ministry of External Affairs, Government of India since 1969, presently under the ITEC, SCAAP and TCS of Colombo Plan Schemes. A number of specialized short-term Courses, ranging from one week to four weeks, are also organized to meet the ever-growing training needs of communication professionals working in various media, publicity and operational outfits of the Central and State Governments, as well as in Public Sector Organizations. The Institute also collaborates with different National and International agencies in conducting training, seminars, workshops etc. and in undertaking joint research projects.

The Speaker, Lok Sabha, Smt. Sumitra Mahajan at the 51st convocation ceremony of the Indian Institute of Mass Communication (IIMC), in New Delhi on December 07, 2018. The Secretary, Ministry of Information & Broadcasting, Shri Amit Khare and other dignitaries are also seen.

In recent times, mass communication has undergone a paradigm shift and has emerged as a major area of activity greatly impacting the process of decision-making. It has rapidly acquired importance and prominence and has become a major attraction for students pursuing different academic disciplines. The Information Technology revolution sweeping the globe has significantly contributed to the expansion and changing contours of the mass media.

Accordingly, the Institute continuously evaluates and revises its course curricula so as to effectively meet contemporary challenges thrown up by the fast-changing environment. This enables the effectiveness of the Courses being run by the Institute to be maintained, even in the changed scenario.

Through its continuous hard work over the half century of its existence and as a result of its excellent delivery mechanisms, the Institute has consistently retained the envious reputation of a “Centre of Excellence” in the arena of communication teaching, training and research. It has consistently maintained rank among the top media institutes of the country in various surveys.

Set up in 1945, the Research, Reference and Training Division now renamed as “New Media Wing” functions as an information servicing agency for the Ministry of Information and Broadcasting. It offers high quality research and reference services to the Ministry and its media units for planning media policies, strategies and campaigns for effective communication. The wing also provides functional and operational support to Social Media Cell of the Ministry.

India- A Reference Annual

The Division compiles a reference book, 'India- A reference Annual' on development and progress made by Central ministries/departments, states/union territory administration and PSUs/autonomous bodies. It is simultaneously published in Hindi titled- 'Bharat'.

The Press Council of India is a statutory quasi-judicial autonomous authority mandated by the Parliament for the twin objective of preserving the freedom of the press and maintaining and improving the standards of newspapers and the news agencies in India exercising quasi-judicial functions over the authorities as well as the press person. It comprises of a Chairman and 28 members. While the Chairman has, by convention, been a sitting/ retired judge of the Supreme Court of India, of the 28 members, 20 represent various segments of the Press and eight overseeing the readers’ interest, are representatives of the two Houses of Parliament (3 Lok Sabha and 2 Rajya Sabha) and premier literary and legal bodies of the country i.e. University Grants Commission, Bar Council of India and Sahitya Academy. The Council has its own funds for performances of its functions under the Act that comprises of the fee collected by it from newspapers, other receipts and grants in-aid by from the Central Government.

The Press Information Bureau (PIB) is the nodal agency of the Government of India to disseminate information to the print, electronic and social media on Government policies, programmes, initiatives and achievements. It functions as an interface between the Government and the media and also provides feedback to the Government on the reaction of people as reflected in the media.

The important functions of PIB are : -

The accreditation of Indian and foreign media representatives,

Press briefings and press conferences,

Feedback to the Government on the press and public reactions,

Organization of press tours to the development projects,

Holding of Public Information Campaigns (PICs).

The Principal Director General (M&C), Press Information Bureau, Shri Sitanshu R. Kar administering the Rashtriya Ekta Diwas pledge to the officials of the PIB, on the occasion of Sardar Vallabhbhai Patel’s birth anniversary, in New Delhi on October 31,2018.

Photo Division under PIB is mandated to provide visual support through photo coverage of the varied activities of the Government of India. Established in October 1959, it is perhaps the only organization in the country which has a rich repository of about more than 10 lakhs of negatives/ transparencies preserved in digital format, beginning from the Pre-Independence era to the present day. Thus Photo Division plays a significant role in production and storage of still photographs which are of immense historical value.

Photo Division under PIB is mandated to provide visual support through photo coverage of the varied activities of the Government of India. Established in October 1959, it is perhaps the only organization in the country which has a rich repository of about more than 10 lakhs of negatives/ transparencies preserved in digital format, beginning from the Pre-Independence era to the present day. Thus Photo Division plays a significant role in production and storage of still photographs which are of immense historical value.http://photodivision.gov.in

PIB functions as an interface between the Government and the media, advises government on communication strategies best suited to meet the needs of the media and keeps Government informed of public perception about government policies and programmes as reflected in media.

The Publications Division is a treasure trove of Books on matters of national importance and India’s rich cultural heritage. It publishes Books, Journals, Annuals, Periodicals and CDs on subjects like Art, History, Culture, Biographies of eminent people, Flora and Fauna and Science and Technology. Publications Division brings out speeches of the Presidents/ Prime Ministers, Children’s literature - fiction and non-fiction material with broad objective of providing infotainment, spreading awareness about the land, people, heritage, culture and society aiming at inculcating human values and scientific temper among children.

The Registrar of Newspapers for India is a statutory body set up under the Press and Registration of Books Act, 1867 for Registration of Newspapers/Periodicals, Issue of Certificate of Registration and Verification of circulation claims of newspapers.

The main statutory functions of RNI include maintaining a Register of newspapers and publications, published across the country, issuing Certificate of Registration to newspapers and publications, informing DMs concerned about approval of titles of fresh newspapers and scrutinizing and analyzing the annual statements submitted by the publishers of newspapers and publications. RNI also submits an annual report on the print media scenario in the country, named ‘Press in India’, to the Ministry of Information and Broadcasting by 31st December every year. RNI authenticates self-declaration certificates for import of newsprint to actual users registered with RNI as well as provide Essentiality Certificates for import of printing machinery. Apart from these functions, the office also conducts circulation verification of the registered publications, for the purpose of DAVP advertisements.

This ministry is in the process of translating existing website (https://mib.gov.in) in languages other than English i.e. Hindi, Telgu, Bangla, Guajarati and Tamil. The effort is being made to convey accurate meaning while translating into target language. In order to ensure consistency in understanding and for avoidance of any doubts, contents in English language may be relied upon and shall be construed to be final and binding in the event of any dispute/ inconsistencies.