About The Coach

Brandon Heflin is the owner of TriCentric Training, a Southern California based endurance coaching services company, and has been coaching endurance athletes since 2002. Brandon is a USA Triathlon certified coach, USA Cycling certified coach, competitive age group Triathlete, competetive cyclist and endurance sports enthusiast. As a Professional Coach, Brandon has worked with hundreds of athletes to increase their skill, performance and knowledge while helping them accomplish their individual goals. With a focus on individual excellence and goal achievement, Brandon has coached Triathletes, Cyclists and Runners to success in every distance in the sport; from sprints to Ironman, Stage races to TT’s, long distance events such as Centuries and Double Centuries and 5k's to Marathons. He is recognized by his clients and peers for his hands on approach to overcoming obstacles in the pursuit of excellence and leadership in the triathlon and cycling community. Brandon offers a full range of bike fitting services ranging from performance Triathlon and Road bike fitting to comfort fits to ensure a biomechanical sound and optimal position on the bike. to date, he has fit over 1500 athletes... and counting!As an endurance athlete, Brandon competes in triathlons of every distance from sprints to Ironman, both on road and off, XC MTB racing, duathlon, road racing, TT’s, running and Cyclocross.

About TriCentric

TriCentric is an endurance products and services company with 3 divisions:

Coaching & Athlete Services

Bike frame and wheel brand

Performance Team

Founded in 2005, TriCentric has developed our brand and divisions with one distinct vision... to offer the best experience & resources to amateur and elite/professional-potential athletes in the pursuit of their goals. Soon we will open our performance center to house everything under one roof and continue to offer athlete focused products and services in an even more personalized and performance driven environment.