The Effect of Political Ideology on Reactions to Warning Labels and Consumption Regulations

Mitchel R. Murdock, University of South Carolina, USACaglar Irmak, University of Georgia, USAJames F. Thrasher, University of South Carolina, USA

Three studies demonstrate that when the government is associated with the warning label, conservatives (but not liberals) decrease their intentions to quit smoking, increase their purchase intentions of unhealthy foods, and are more likely to order unhealthy side dishes when drink sizes are restricted by government regulations.