The company closed in 2013 after more than 125 years in
business. Its four-storey premises will feature a Patisserie
Valerie on the ground floor, and the apartments, called The Famous
Residence, in its three upper floors.

Cheltenham-based Serviced Lets, which is managing the project, has
teamed up with the former managing director of The Famous, Ross
Cole, as part of the process.

"I'm very happy to be involved," said Mr Cole. "We have had a look
at a lot of the old plans, some of which go back to the 1920s. It's
nice to see the Famous name continuing in Cheltenham. I think when
we closed in this building we had 30 staff, so it's quite nice for
them too, to see the building is still being used and the name
continues."

Director of Service Lets, Lee Pemberton, said: "This is a very
exciting time for us. Scaffolding has gone up and work has started
to transform The Famous's three upper floors into what will be very
high specification serviced apartments. Inside it will look
completely different. At the moment upstairs is just open floor
space but what we're doing on the back is adding an extra
apartment. Outside will be retained. It will still have the regency
feel but we're just bringing it right up to date."