"Digital influencers are more important than ever before," says Salesforce's Lauren Jung. "With approximately 200M people using ad blockers, it’s time to move on! The majority of customers want brands to be less intrusive, so the best thing you can do is partner up with a trusted advocate in your industry to drive your message home to a targeted audience."

"If your product is visual in nature, user-generated content is huge for sales," Jung adds. "Customers are a lot more likely to buy something from you if they’ve seen a piece of user-generated content through a social network. Instagram is a great vehicle for that. "