Trigger Links

You can create a special link that, when a subscriber clicks it, automates actions in Drip. These are called Trigger Links. When you create a Trigger Link, Drip generates a unique URL that you can utilize in your automation and on your website.

Trigger Links in Basic Rules

You may leave the URL field blank at this point, or populate it with your chosen URL. You will have the option of adding other URLs to this Automation Rule in the future if you choose.

Once your Automation Rule containing your Trigger Link trigger and action has been created and activated, you can use Drip’s link editor to apply this link to your emails.

You can also use the link editor to modify your Trigger Link rule by adding more destination URLs to the rule.

The hyperlink editor also allows you to select an existing automation rule and add a trigger link to it.

Trigger Links on a website

You can copy and paste a URL generated by a Drip onto your website. The webpage where you place the trigger link must include Drip's JavaScript snippet.

When someone clicks a trigger link on a webpage, the following occurs:

Fire the action you’ve specified in the Trigger Link’s basic rule, as long as the person clicking the link is a subscriber.

Work like a regular hyperlink if the person clicking is not a subscriber.

If you wish to add a trigger link to a page that does not contain Drip’s tracking snippet (a landing page, for example), you will need to add your Drip tracking snippet to that page, and if the page is registered to a different domain than your site, you’ll need to enable cross-domain tracking.

To create a trigger link to use on your site, follow the steps listed for creating a basic rule trigger link. Once your Basic Rule is ready to go and activated, copy the trigger URL generated by the basic rule and paste it into your page.

Trigger Links in Workflows

Use Trigger Links in Workflows to fire Workflow goals.

Creating a Trigger Link in a Workflow will generate a unique Trigger Link URL that you can use in any email you send, including those outside of your Workflow.

You can also access the URL of the Trigger Link you create through the Link Editor modal in your email editor.

To add a trigger link to an email in a Workflow, click the Link Editor in your email editor toolbar.

In the Link Editor, choose the Trigger Link option. Then:

Choose the workflow containing the trigger link.

Select the appropriate trigger link. If the workflow contains more than one trigger link, they will be listed here.

Frequently Asked Questions

Is Liquid supported in Trigger Links?

Yes. To construct your trigger link Destination URLs using Liquid, you must include either the http:// or https:// protocol at the beginning of the link, as seen below: