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About Us

It all started with a dream…

Yes, approx. 4 decades back, we dared to dream wild at that point of time when thinking of something offbeat in business was considered suicidal.
With an eye on the growing demands of the aspiring youth particularly those with Hindi medium who were forced to pick and read English books in absence of quality books in Hindi, we took decision and with Upkar Prakashan we entered the world of publishing with a set of General Knowledge books to begin with.
From the day one, quality, content reliability and reasonable pricing had been on top of our minds, which helped us find instant acceptance in market and even today we are driven by these values.

From few books to more than 2000 titles (both in Hindi and English), we cater to the ever-growing needs of the youth with best of the editorial content, paper and print production facilities available.

After creating a little place in the market, in 1978, once again we jumped, this time into the field of magazine publishing with ‘Pratiyogita Darpan’, the first and the largest selling Hindi ‘Career Development Magazine’ which even today is credited to be the favourite youth magazine in India.

To give more choice to readers, in 1988 we launched ‘Samanya Gyan Darpan’ with comprehensive collection of ‘Objective Type Questions’ as a differentiation.
Year 2006, saw one of the most awaited and the most successful launch of a magazine which was on wish-list of English medium aspirants who always felt deprived of the quality that Pratiyogita Darpan delivers. Pratiyogita Darpan English edition commenced publication in June 2006 and met with instant success.
In 2008, by identifying the evolving needs of the budding youth; ‘Success Mirror’ came into existence. It is a power-packed capsule for the examination oriented masses.

Four decades young now; Pratiyogita Darpan & Samanya Gyan Darpan stand as TOP 1st and 2nd position respectively among all magazines that are published in India among all languages. (Source: Indian Readership Survey)

This magnitude is a long and satisfying journey. After achieving one milestone after another, we are now in the process of trying our hands with new web technologies that will offer first-of-its-kind and truly a World-Class platform for the Indian publishing industry and book lovers.
We have more dreams and will keep on sharing these with you from time to time. We welcome you to have glimpses of what our entire group offers through this website.