Advertisers will be able to target customers based on viewing habits and TVPlayer’s own demographic data and will be able to place pre-roll and in-stream advertising on TVPlayer.

“Consumer viewing habits have significantly changed over the past few years,” said Rob Hodgkinson, chief operating officer of TVPlayer. “We provide a one-stop-shop for the best of British TV, supported with advertising delivered through SpotX’s infrastructure.”

Leon Siotis, managing director, UK and Southern Europe at SpotX, said: “TVPlayer has a premium audience of connected TV viewers, including a high proportion of Millennials which can be hard to reach with traditional media.

“Now advertisers can advertise to them in a ‘lean back’ TV environment, during premium programmes, using programmatic technology and leveraging device-level real-time data.”

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