Senior Producer Shyam Prasad Reddy had taken a break in production of movies after Arundathi and is more in to TV Production off late. He is producing several game shows and serials under his Mallemala Entertainments banner. Those are being telecast on ETV. And now the latest news is that the senior producer is very soon going to launch an entertainment channel called ‘ETV Plus’. He is going to tie up with Ramoji Rao’s ETV.

The ground work for the channel launch is currently underway. While the details of the pact between them is not known. It is said that the have reached at an amicable profit sharing ratio in which Ramoji Rao gets a major share. More details of this project are awaited.