This week’s Eye on E-Commerce looks at Vaunte, a luxury shopping site offering designer resale merchandise direct from the closets of fashion luminaries and the stylish set. Launched in November by former Gilt Groupe founding Vice Presidents Leah Park and Christian Leone, Vaunte features editorial about the wardrobes, careers and lives of their handpicked sellers.

Capitalizing on the closet voyeur trend, the “starlets” including: Viktor & Rolf muse Liz Goldwyn and Estefania Lacayo from Edition01, are photographed in their most intimate of surroundings. Vaunte tells the story behind clothes and the person to make the product even more compelling. The site also hosts sales for a variety of charitable causes and donates the proceeds.

Vaunte seeks to update the consignment business model and has plans to offer a premium service for those interested in selling. Merchandise will be hand-selected and photographed by the company to ensure the look and feel of the site. The list of closet shopping sites is growing but the attention given to editorial content gives Vaunte an edge.

Avelinda Garcia is a fashion industry professional and principal at Superstylin*™. Her background is in business, design, marketing and editorial, and she specializes in fashion consultation, creative project management and content curation. http://superstylin.me