Music sensation Alicia Keys has joined BlackBerry as their new Global Creative Director. With this new position the singer will be working closely with developers, retailers and consumers in order to promote BlackBerry. BlackBerry also noted that she will help the company connect with "working moms" to help make juggling work and play a little easier.

BlackBerry has long needed a new celebrity face, and Alicia Keys couldn't be a more perfect candidate for the job. Keys admitted to previously being attached to the iPhone, but has now left the device for BlackBerry 10. This is a great new addition to Team BlackBerry!

01-30-2013, 07:32 PM

littlebay77

I am so excited of the launching of Blackberry Z10 tonight. also appointing Alicia Keys as the Global Ambassador. I cant wait to see all the new and exciting things Blackberry will continue to bring to us.
I just love my Blackberry, i have been a Blackberry user and fan for nine years now.
Love my Blackberry
A huge fan.

01-30-2013, 08:00 PM

tinysalmon

Bold move RIM. I meant BlackBerry.

01-30-2013, 08:07 PM

Pblakeney

Did anyone notice or catch the choosing of Alicia Keys song during the demo of Movie Maker? This was done before the announcement of the new Global Creative director. Pretty cool....

01-30-2013, 08:58 PM

ice2921

Yeah I did I thought it was cool as well.

02-01-2013, 08:52 AM

OriginalLucy

Good song, It's a New Day. I thought that was one of the biggest surprises of the "reveal" at the keynote. I am a huge fan of Alicia Keys. However, someone tweeted yesterday that on her first day on the job, she fired 200 people. Can anyone confirm this? That would really be uncool after all the work the whole BlackBerry team put in to make this happen. Please someone tell me it was an untruth.