6 Brand-Sparkling-New Teeth Whiteners … That Actually Work

It's been a very good year for new advances in teeth whitening products. See the best (and brightest) in whitening pastes, gels, and gadgets

Luster Now Whitening Toothpaste, $7.99 This is a great, does-it-all toothpaste with long-term whitening benefits. But the real kicker is the immediate difference. You see, the formula is tinted blue. (Don't be scared.) It creates a barely-noticeable blue cast that tricks the eye into perceiving your teeth as whiter. Trust me -- try it.