GoPro Inc., the company known for rugged little cameras used by extreme surfers and snowboarders, has new models that might appeal to a more timid demographic.

In stores Oct. 5, the first new cameras since GoPro’s blockbuster summer initial public offering aren’t big reinventions. They’re subtle but important improvements to help the less extreme among us create the whoa-check-that-out perspectives that made GoPro a cultural phenomenon.