If you are a training manager in a company that has offered English courses to your staff, you may have discovered that the participants don’t show fast, dramatic improvement in their on-the-job communication. There may be several reasons for this, but one is probably that little of the language they are learning can be directly applied to their work. A Customized English Training is an excellent way to make your English training more relevant. But it’s not always the best solution. Let’s take a look at when a customized course is the way to go.
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The TOEIC is the best-known test of business English skill in Thailand and is used by many companies. Most companies that use the TOEIC Reading and Listening Test don’t use any other method to test the speaking and writing skill of their staff.

8 Keys to Effective Language Training
In my 20 years in the language training business, I’ve seen many companies attempt language training – some successfully, many not so successfully. In this article I’d like to highlight some of the success factors that contribute to an effective training program. Although these principles are specifically about language training, they also apply to other types of training.
1. Have a clear objective
If you don’t know what you want your training to accomplish, it probably will not accomplish much. You might think that, obviously, the goal of English training is to improve English! However, that is really not a clear enough objective because it does not provide any guidance on how to structure or measure your program. Here are some better examples of training objectives:
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