I am happy to see that the market is getting ready for ‘smart things’, that I worked on a bit in the 1990’s. Now there is technology, context and demand! FLIC is a wonderful example.

It’s simply a button that you can use to control a chosen function on your smartphone. The most simple example is to use it as a remote control for the camera, but there is much more to it! The FLIC team has made a nice integration of system, smartphone app and a physical object. With the courage to limit the functionality to a focused essence, they have achieved a very interesting product.