Apple wants smarter smart devices, plans AI recruitment drive

Devices CBR Staff Writer 09:09, September 8 2015 Company is planning to improve machine learning capabilities on devices. Apple is reportedly trying to challenge Google in the smartphone features segment by ramping up its hiring of artificial intelligence experts from PhD programmes. Google has been dominating the market with smartphone features that provide users with what they want before they ask. The iPhone maker is hiring 86 more people who have knowledge in artificial intelligence, while also stepping up efforts to attract machine-learning experts just like its rivals Google, Amazon, and Facebook. Apple and its rival Google have also been investing in deep learning, which is an integral part of machine learning that can roughly simulate the human brain. Machine learning is a technology that gets smarter with usage and…