Rubbing shoulders with the big names at the awards ceremony webcast, streamed via NewTek TriCaster, were hordes of lesser-knowns who earned their place at the banquet table by dint of ingenuity, sweat and smart, net-friendly packaging.

Case in point: Best Artistic Concept in a Web Series winner, You Suck at Photoshop. Much-viewed on YouTube, the hilarious instructional series, which streams on My Damn Channel, features voiceover work by the fictitious "Donnie Hoyle," who's deft at Photoshop but wretched in the realm of human relationships (NSFW video embedded above). Show co-creators Matt Bledsoe and Troy Hitch resuscitated their sarcastic series after fans demanded that You Suck at Photoshop continue.

In days to come, Wired.com plans to lob a few questions in the direction of winners like Best Web Hosts Zadi Diaz (Epic Fu) and Alex Albrecht (Project Lore) and Best Web Animator Dan Meth (The Meth Minute 39).

Here's a list of winners named Saturday night at Wadsworth Theater in Los Angeles.