Problem Solvers with Jason Feifer features business owners and CEOs who went through a crippling business problem and came out the other side bigger and stronger. Feifer, Entrepreneur’s Editor in Chief, pulls these stories out so other business can avoid the same crippling problems.

Hear the dynamic voices behind our featured podcasts. Our hosts interview experts in the field, founders who solved real problems in their businesses, sports icons that translated their success on the field into serial business achievements, and influencers that help us understand what makes excellence possible.

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes into a great link? 00:40 – The more people link to you, the better you will rank. 00:55 – Not all links are created equal. 01:20 – Look for domain authority 02:00 – Look at how relevant a link is 02:30 – Linking sites with related topics 02:55 – Do-follow links vs. no-follow links 03:50 – Study by Moz: The effects of links and where you’re linking from 04:30 – How easy is it for someone to build a certain link? 05:05 – Google knows the difference between user-generated content and non-user-generated content 05:30 – Links that can’t be easily manipulated are much more powerful. 06:00 – Don’t make too many links too quickly. 06:38 – Continuing with the same velocity will eventually make your ranking jump 07:00 – Stay consistent with your speed as you build links. 07:30 – Link Blending 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links 08:30 – Getting links from high-ranked sites by using the same keywords 09:40 – A Link Wheel 10:00 – Cross linking and multiple tiers of links 10:20 – All the sites are boosting each other up 10:45 – Apply this tactic in a “white hat” way. 11:30 – Check out tomorrow’s episode! 3 Key Points: Not all links are created equal—look for domain authority and relevancy. Use links that can’t be easily manipulated. Stay consistent with the number of links you are adding throughout the life of your website. Resources Mentioned: Study by Moz: An article that discusses the effects of links from different sources Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#15: Link Building for Better Google Ranking

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there. Time Stamped Show Notes: 00:25 – What is link building? 00:40 – Google and the value of links 01:05 – You get to the top ranking on Google by having strong content and links 01:30 – Not all links are created equal 01:45 – Google can discern the authority of your links 02:00 – How to build great links 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority 02:30 – It’s like a richter scale 02:45 – You want a domain authority of 60 or higher 03:00 – Hit up those sites and ask if they would be willing to link to your content 03:35 – Email relevant sites to get them to link to you 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you 04:30 – Don’t automate the process too much 04:45 – Guest posting is another way to get great links 04:55 – Look for sites that are relevant to you 05:20 – Make everything easy for the site you are reaching out to 05:40 – Link building should start with building a relationship 06:15 – Guest post to drive customers and help your brand 06:50 – Using broken links from sites that go down every day 07:20 – Google “broken link checker” 07:30 – Find broken links in your industry 07:40 – Put your URL into Archive.org and make a better version of the original site 08:05 – Email the sites linking to that dead page, and offer your new content 08:25 – 20 to 30% success rate with broken links 09:10 – Roundup building 09:25 – Create a roundup for your niche, and people will reach out to you 09:55 – Subscribe to learn more marketing tactics! 3 Key Points: Link to quality sites that are related to your industry. Make the process easy for the site you are reaching out to. Look at building links as a byproduct of building relationships. Resources Mentioned: Ahrefs.com – Helps you find sites where you can link your content Outreach.io and PersistIQ – Tools to send out automated emails Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#14: Leveraging Facebook Live as a Marketing Tool

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to leverage the future of Facebook. Time Stamped Show Notes: 00:25 – How to leverage Facebook Live 00:35 – It allows you to broadcast what you’re doing live. 01:00 – It’s a more personal experience with your customers 01:15 – Videos on Facebook will continue to grow 01:30 – The importance of Facebook Live 01:40 – Videos are pushed to the top of a newsfeed 02:00 – You get more comments, views, and shares 2:30 – Competitors, like Snapchat and YouTube 03:00 – This is one way to build a brand 03:15 – An opportunity to stand out and get people to buy from you 03:30 – Neil’s experience with Facebook Live is that the longer you stay on, the more people will view it 04:00 – Likes, shares, and comments will get your video to do better 04:30 – Neil does a Q and A on his live videos to get more comments 04:50 – Waiting rooms before a live video 05:35 – Playing two live videos at once 06:00 – Educational videos can drive business 06:30 – If you want the most engagement, announce your video the day before 06:50 – Timing makes a huge difference. Be consistent with when you do a Facebook Live video. 07:40 – Facebook Insights will let you know when your followers are most active on your page 08:05 – You need a verified account 08:25 – Leonard Kim’s article on how to get a verified page 08:58 – You want to reach an audience beyond your Facebook friends 09:25 – Test what material has most engagement 09:55 – Tweet @NeilPatel and @EricOsiu if you think news would be an interesting topic for live videos 10:35 – Leave a rating and review, and please subscribe! 3 Key Points: Facebook Live will continue to grow and become a prominent platform on Facebook. Use Facebook Live as a marketing tool to develop your brand. Find the most effective way to get people engaged in your videos. Resources Mentioned: Facebook Live – A new and growing tool that will help you build your brand Facebook Insights – How to find out when your follows are most active Leonard Kim’s article – Easy steps to get your page verified on Facebook Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#13: How to Stay Consistent with Your Blog Content

In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized. Time Stamped Show Notes: 00:25 – How to stay consistent with content output 00:55 – Neil’s blog Quick Sprout and what happened when he took a break from blogging 01:15 – Keep on top of your blog 01:40 – Block out time to create your content 02:27 – If you’re not sure what to write on, go to Buzzsumo.com 02:40 – Find a blogger online and clearly label what you need from them. Ask for writing samples and know their rate. 03:20 – Pay should be between $50 to $200 for one blog post 03:40 – Schedule out your content with your writers 03:55 – Publish posts once you have a backlog of posts 04:10 – You will speed up with blog writing as you keep doing it 04:30 – You have to have a content bank 04:50 – Create an editorial calendar 05:20 – See what’s going to be posted in the future, and let people know what’s coming 05:30 – The calendar is a helpful tool for a book launch 06:00 – Editorial calendars will help you with organization 06:15 – The calendar helps you know what you should be writing on 06:35 – It will help you make sure you are targeting the right people 07:30 – Tools for an editorial calendar 07:35 – Coschedule is what Eric and Neil use 08:15 – Editorial Calendar plugin on WordPress 08:30 – Start out your blog at a pace that you can handle 09:10 – You need to have a process for writing 09:35 – A process can be handed off easily to other writers 10:00 – Make sure you don’t make things too complicated 10:45 – Leave a rating and review, and please subscribe! 3 Key Points: Have a backlog of content ready to post to your blog. Create an editorial calendar to help you stay organized and know what you should be writing about. Develop a process that can easily be handed off to other writers. Resources Mentioned: Quick Sprout – Neil’s blog Buzzsumo.com – A tool to help you find new topics to write about CoSchedule and Editorial Calendar plugin – Two tools you can use to create an editorial calendar Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#12: How to Build Premium Quality Backlinks to Boost Rankings

In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time. Time Stamped Show Notes: 00:25 – How can you build premium quality backlinks? 00:45 – Get to the top of Google with backlinks and content 01:00 – Big websites have a high domain authority 01:25 – Backlinks are a vote of confidence 01:40 – You will up your rankings with better backlinks 01:55 – Network with people you know already 02:10 – Give each other value by posting on each other’s blogs 02:30 – Buzzsumo ranks most popular blog posts 2:45 – Take those posts and turn them into infographics 03:00 – Use Dribbble.com and Ahrefs.com to see who has linked to that post, and share your infographics with those readers 03:40 – Infographics can do even better than the original data-driven blog posts 04:30 – Your site will rank higher 04:40 – The Skyscraper Technique (from Brian Dean of Backlinko) 05:00 – Find who is sharing and linking certain content 05:30 – Find a way to expand the most popular content 06:00 – Reach out to people to share your newer, better content 06:25 – Making something that is better than what’s already out there 06:55 – Broken Link Checker and Ahrefs 07:25 – Create a better version of content that is no longer on the internet 08:00 – Reach out to the sites that have the dead links, and offer them your new version of the content 08:25 – Find resource pages and request that they link to your content 09:00 – Find people who are willing to be guest bloggers 09:25 – Get access to publishers and use their links 10:00 – PRServe 10:15 – Revolutionizing the PR industry 10:40 – You pay them only when your content gets in the press. 11:00 – The service drove more customers for Eric and Neil 12:00 – Subscribe to get content daily! 3 Key Points: Premium quality backlinks will boost your rankings. Start with people you already know, and then utilize online tools to create better backlinks. Create the best version of the most popular content on the web. Resources Mentioned: Buzzsumo – A resource to find the most popular content on the internet right now Dribbble.com – A resource to help you design infographics Ahrefs.com – Tracks backlinks and keywords for you and your competitors Backlinko – Brian Dean’s blog with helpful insights to strong web content Broken Link Checker – How to find dead links on the internet PRServe – A PR agency that only requires payment when your blog gets publicity Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#11: The Value of Customer Feedback

In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to continue to grow and see success. Find ways to consistently get the truth from your customers—take even the negative feedback into consideration. Time Stamped Show Notes: 00:25 – Why and how should you collect customer feedback? 00:40 – What is customer feedback? 01:09 – “All that matters is what your customers are telling you.” 01:25 – The value of negative feedback 01:40 – “You can’t live in the black box.” 02:10 – Solve the customer’s problem 02:30 – Eric and Neil’s mistake when they built a blog was to leave out the audience 03:15 – Customers will drive your business in the long run 03:30 – Why people choose certain brands 03:50 – “Delight your customers.” 04:15 – Survey your customers and your competitor’s customers 04:50 – How often do you survey your customers? – Once a month at least. 05:00 – Do something about problems that come up. 05:20 – Buffer and Zapier have outstanding customer support 05:40 – Calling the clients to see how they’re doing 06:00 – Ask them: “If you had a bottomless budget, what would you have us do for you?” 06:45 – Don’t freak out about negative feedback 07:05 – Look at the volume of good vs. bad feedback 07:20 – Don’t bribe people to give you feedback. 07:50 – You want the truth. 08:00 – Requesting a testimonial from a happy customer 08:30 – Intercom helps you interact with customers 09:00 – Managing live chat on your website 09:30 – Leave a rating or review if you enjoyed the show today! 3 Key Points: Don’t ignore negative feedback. A good customer relationship will drive your business. Consistently take time to gather feedback and see what problems are coming up. Resources Mentioned: Buffer and Zapier – Two companies that are renowned for their incredible customer support Intercom – A company that can help you interact and get feedback from your customers Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#10: How to Find Your First Marketing Job

In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth. Time Stamped Show Notes: 00:25 – What should your first marketing job be? 00:45 – Agency vs. in house 01:10 – Where should people should go? – Agency. 01:40 – The poker analogy 02:10 – Becoming a well-rounded marketer 02:45 – Getting into the agency world 03:05 – Growth potential 03:45 – Break Media 04:25 – Agency people typically have higher skills and more experience 05:25 – Neil’s experience at a startup 06:45 – Where’s the company at? 07:10 – “Are you growing or not?” 07:30 – Opportunities will continue to come as you learn and grow 08:20 – Experience is worth more than the pay 08:40 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Starting at an agency will give you a better learning environment. Your first salary should not be as important as the experience and opportunity for growth. Once you get in the door and continue gaining experience, the better opportunities will come. Resources Mentioned: Break Media (now Defy Media) – A company that produces online video content Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#9: Breaking Down Retargeting

In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing. Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from website to website 01:00 – Now retargeting has grown a lot 01:50 – Helping you build relationships with people 02:05 – Options today 02:20 – Example of an ad on marketing funnels 02:50 – Giving people more opportunities to act, or to buy 03:20 – “Turn all those people who said no into saying yes.” 03:35 – “Show them something different.” 04:00 – “Remarketing is like marriage and dating.” 05:05 – Digital Marketer Traffic Temperatures 05:40 – Cold traffic 06:30 – Segmenting who you’re going after 07:20 – Marketing for a local business 07:40 – Look-alike audiences 08:30 – An option to target cold audiences 08:45 – Start with Google and Facebook 10:05 – Targeting people from your email list 10:45 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Retargeting helps you build longer lasting relationships with your audience. Give people more opportunities to buy your service or product. When you’re first starting out, try Google and Facebook for your retargeting. Resources Mentioned: Digital Marketer Traffic Temperatures – An article that will break down the different levels or “temperatures” of traffic for you Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#8: How to Start Your First Marketing Campaign

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers. Time Stamped Show Notes: 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.” 01:00 – Neil’s experience copying the campaigns of other companies 01:20 – “Throwing spaghetti on the wall.” 01:35 – Finding what sticks 02:00 – Picking one tactic that has the most potential 02:15 – Adding tools as you see success 03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.” 04:00 – Growth for entrepreneurs 04:10 – one-on-one contact 04:30 – An example of this strategy 05:11 – “First hundred customers are all being acquired manually.” 05:30 – Those first customers are important 05:50 – Bad press when you’re starting out 06:10 – Driving traffic with blogs and ads 06:45 – Content marketing takes time 07:00 – Consider your cash flow 07:40 – With more money, focus on long-term strategies 08:00 – What channel would you avoid? – Partnerships. 08:30 – They have a low success rate. 09:00 – Content marketing 09:10 – Understand your audience first. 10:10 – Kissmetrics started with the wrong audience 11:10 – Subscribe to this podcast and leave a rating and review! 3 Key Points: You need to find the right marketing strategy for your specific business. Find out who your audience is before you establish long-term marketing plans. Avoid partnerships and content marketing when you are first starting out. Resources Mentioned: Kissmetrics – Neil’s company that went through a lot of marketing strategies Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#7: Why Do You Need a Blog Today?

In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it. Time Stamped Show Notes: 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.” 01:10 – “This will help you generate more leads.” 01:20 – Providing value 01:35 – The Points Guy 02:00 – A home base 02:10 – Blogs generate as much traffic as paid advertising 02:45 – Facebook’s fan pages 03:15 – What are some tactics to starting a successful blog? – Consistency 03:30 – A long-term journey 04:00 – Having patience 04:35 – Traffic changes when blogs stop 04:50 – Corporate blogs 05:10 – A conversational tone 05:45 – Your headline 06:10 – Copy Blogger’s post on how to write good headlines 06:20 – YouTubers 06:45 – Your headline drives readers 07:00 – It must match your content 07:10 – “Make sure your content is relevant.” 07:20 – Kissmetrics 08:15 -- Repurposing your content 08:30 – Audio versions and YouTube 09:10 – Touching a different audience 09:30 – Is blogging right for you? 10:00 – jobs.problogger.net 10:20 – Promotion of your content 10:30 -- Ahrefs.com 10:45 – Buzzsumo.com 11:40 – The importance of promotion when you’re starting out 12:20 – HubSpot statistics 13:00 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Blogging is a free marketing tool to drive traffic to your business. With the right tactics, you can produce a successful blog. There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue. Resources Mentioned: Kissmetrics – The company focuses on relevant content Copy Blogger’s post – Helpful insights for good blog headlines jobs.problogger.net – A great resource to hire a blogger Ahrefs.com – A tool to help you track the success of your blog Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry HubSpot – A resource to help you see the statistics behind successful blogs Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#6: Why is Personal Branding Important?

In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy. Time Stamped Show Notes: 00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.” 01:30 – Gary Vaynerchuk 1:50 – “You can control what you want to do with your audience.” 2:15 – What are some tactics to build personal branding? – Start out with social media and accept more friends and followers. 02:55 – Cross-promote on different platforms 03:20 – Twitter tools 03:30 – Following tools 04:10 – The growth of Eric’s business and brand 05:00 – How can you show the value of your service to your audience and help your brand grow? – Writing a book 06:00 – Blogging 06:15 -- How to reach out to be a guest poster on a blog 07:00 – Creating networks and relationships 08:00 – Finding opportunities as a writer 08:40 -- “You just have to start somewhere.” 09:10 – “People will reach out to you.” 09:50 – These are long-term goals. 10:10 – Associating yourself with famous/popular people in your field 11:40 – Subscribe to this podcast on iTunes! 3 Key Points: Your personal brand is more valuable than your corporate brand. Start building your personal brand by networking and blogging. Associate yourself with people who are successful in your field and who will make you known. Resources Mentioned: Social networking sites like Twitter, Facebook, Instagram and Snapchat. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#5: The Biggest SEO Mistakes of their Careers

Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy! Time Stamped Show Notes: 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO 01:29 – Building low-quality links to a brand-new sites 02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on 02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin 02:48 – Back in the day, Neil would do whatever it would take to turn quick buck 04:12 – Don’t think short-term, you need to think LONG term 04:40 – Go whitehat and build for endurance 05:05 – Eric talks blackhat SEO in-depth 06:01 – Take blackhat tactics and use them in a whitehat matter 06:27 – Do not crank low-quality content 07:23 – The Google Panda Penalty 08:19 – a 35% drop in organic traffic 08:30 – Make sure you do a redesign properly or you will get crucified in SEO 09:51 – Content is King—it’s a cliché but true 10:16 – But you NEED backlinks too 10:53 – The two biggest factors to ranking in Google? Links and Content 3 Key Points: Links and content, links and content, links and content! Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter. When it comes to client websites—and websites you care about in general—think long-term and always go whitehat. Resources Mentioned: The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#4: How To Get A Job In Marketing

Episode 4 Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy! Time Stamped Show Notes: 00:47 – Neil has lots of experience hiring marketers 01:03 – Never read resumes—they’re bullshit 01:25 – Put wannabe marketers on the hot seat 02:25 – If you don’t have your own website, how can you say you’ve ever marketed? 03:50 – Hire people to add value, not just fill rolls 04:15 – Stand out from the crowd 04:54 – Eric’s first marketing job 05:29 – Deliver work that is above and beyond 05:44 – Don’t obsess about theory in job interviews—share your wins, your actions and results 06:22 – The best marketers out there know how to think outside the box 07:45 – Creativity is the key to shining 08:23 – IF you want to show people you know what you’re talking about—create content for your application, a PDF, a screencast, SOMETHING 09:43 – Put yourself in the employers’ shoes—would you hire someone who just gives you a resume or would you hire someone that goes above and beyond? 3 Key Points: If it was YOUR company, would you hire someone that just sends you a resume, or would you hire someone that goes above and beyond? When you’re trying to get a job in marketing demonstrate that you’ve worked in marketing!—you need to know more than theory. Don’t rely on your resume because resumes are bullshit—find a way to stand out! Resources Mentioned: N/A Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#3: Neil & Eric's Favorite Marketing Tools

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy! Show Notes: 00:40 – Neil kicks off the conversation 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics 01:35 – You need at least 6 months to generate quality organic traffic 01:50 – What works on Facebook does NOT work well for organic 02:45 – Google Search Console 05:00 – Nudging keywords up just a little bit can really maximize traffic 06:00 – Look for the low-hanging fruit 06:04 – AHREFS 06:15 – Highlights backlinks, backlinks lost, and links of competitors 07:48 – knowing what your competitors are ranking for is priceless 08:26 – Talking in detail about SEM Rush 08:45 – Can show adverts competitors are running 09:12 – www.crazyegg.com 09:50 – Transparency into how people engage with your website 10:29 – Most people don’t scroll beyond the fold 10:55 – www.hellobar.com 11:31 – Great at generating additional emails 3 Key Points: What works for social doesn’t always work for organic and vice versa. Gain insight into what your competitors are doing—it will really pay off. If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN. Resources Mentioned: www.crazyegg.com – Gain transparency into what visitors are doing on your websites www.hellobar.com – A tool to maximize email acquisition AHREFS – Use to gain insight into what competitors are doing Google Anayltics – Neil’s holy grail of online marketing Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#2: Neil & Eric's Biggest Marketing Wins

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy! Show Notes: 00:42 – Neil kicks off the conversation 00:55 – Authenticate sign-ups through Facebook or Gmail 01:29 – Eliminate the friction of signing up 01:53 – This ONE trick helped Neil double their sign-up numbers 02:18 – When you’re writing content, what is your goal? 02:43 – Defining the content upgrade 03:30 – Offering content upgrades led to a roughly 10% conversion increase 04:12 – Thrive—a GREAT plugin especially when combined with leadpages 05:25 – Link your content to detailed guides 05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time 06:14 – Don’t litter your guides with fluff—be detailed 07:05 – SEM Rush 07:50 – Get the traction first—you need to hit singles before you can hit homeruns 08:19 – Betting the house on YouTube Marketing 08:55 – Snapchat 10B views per day 09:12 – The things that require the most work are the things that have the biggest payoff 09:52 – Translate your content into other languages 3 Key Points: Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content. Go above and beyond—that which requires the most work comes with the biggest rewards. When you’re creating content, always be cognizant of your end-goal. Resources Mentioned: SEM Rush – Tool Eric loves Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#1: Where to Learn Marketing

In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing. Show Notes: 01:36 – Do you want learn about online marketing?—Don’t go to college! 02:22 – College professors don’t have practical, up-to-date, field experience 02:31 – Go to blogs like www.moz.com, www.backlinko.com, www.singlegrain.com 02:45 – Read some articles, take what you learn, and apply it to your website 03:19 – Every single online marketer that’s good got started on their own website 03:27 – Learn before you earn 04:01 – Learn to be persistent 04:35 – Small wins add up over time 04:45 – How Neil become Eric’s mentor 05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you 06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to 07:29 – Be willing to trade knowledge all the time 08:03 – How Eric learns marketing now?—Nuzzel 08:35 – www.Kissmetrics.com 08:55 – Feed.ly and www.jonloomer.com 09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares 10:32 – Education is about actionable material 11:15 – Subscribe to this podcast on iTunes! 3 Key Points: Only read detailed articles or guides—skip the generic overview stuff. Understand that you have to learn before you earn, and then be persistent with your education. If you want to get into marketing, start experimenting on your own website. Resources Mentioned: www.moz.com – Blog recommended by Neil www.backlinko.com – Blog recommended by Neil www.singlegrain.com – Blog recommended by Neil www.kissmetrics.com – Resource Eric relies on to improve his marketing knowledge Nuzzel – Tool Eric uses to organize and catalog his Twitter feeds Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

How to Use Social Media to Dominate Google's Search Results | Ep. #646

In episode #646, Eric and Neil discuss how you can use social media to dominate Google’s search results. Tune in to hear how you can leverage social media to rank higher in Google. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Use Social Media to Dominate Google's Search Results [00:40] You have to create a lot of content. [00:50] You can use social media to rank for your brand, but also for a lot of other keywords or terms. [00:56] If you search for anything, Google will also bring up Twitter results. [01:30] By participating in all social media sites, you can show up for everything! [01:45] Eric helped an alarm company push up the results for their social profiles and buried their one negative Forbes review. [02:35] Link to your social profiles from your website. [02:52] The domain authority to these sites is so high already, that Google will push the results higher. [03:08] Participate actively on social media. [03:24] Make sure you engage other users on social media. [03:48] Listen to Eric and Neil’s episode about getting your social media profiles up and running/link building. [04:00] Make sure you cross-promote your social profiles once per month. [04:20] Get personal: social is meant to be about you. Talk about your team instead of the product. [05:00] That’s all for today! [05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu