In this fairytale-like melodrama, Choi Kang Ju (Lee Hong Ki) is the cold heir of one of Korea’s most powerful conglomerates, Taeyang Corporation. He is engaged to an eligible young lady named Jang Yi Kyung (Yang Jin Sung), but there’s just one problem: the first bride of the family’s first son is always cursed to die. The curse began 100 years ago when the bride of the family’s first son had a tragic death. Suddenly, before the wedding, Yi Kyung disappears and the company conspires to replace her with a look-alike, Na Doo Rim (also played by Yang Jin Sung), a country girl from a small southern island.

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