DON’T TAKE ‘NO’ AS THE END OF THE ROAD

Handling rejection like a pro might mean the difference between the end of the road and the beginning of a longer conversation.

At some point or another, most startups need capital. Finding it is a bit like finding the right needle in a haystack and the grind can discourage even the heartiest of founders. The way you manage the process (and the inevitable ‘passes’ you’ll receive) is more important than you may think. The venture capital world is small, and your paths are likely to cross again. How and when depends in large part on the impression you leave.