Crap tech industry metaphors: 10 Sunsetting

News came out yesterday that the Visify service has been acquired by Yahoo!, and as a result is to be “sunsetted”. By that, they mean turned off, shut down or stopped – take your pick.

A dreadful metaphor, a software equivalent to “downsized”, “right-sized” or “let go”.

Let’s be honest, a sunset is something that comes before a sunrise, and Visify won’t be coming up on the horizon again.

It also shows that these people have never been to the Arctic circle where a sunset takes the best part of half a year. There again, I’ve known internal systems to take an Arctic sunset to be taken out of service in the past…