‘NOVA’: Mind Over Money

Posted on Mar 17, 2012

Groundbreaking research done by behavioral economists may pose the greatest academic threat ever to free-market theory, suggesting that emotions linked to brain chemistry—not rational self-interest—play a deciding role in how we spend, save and invest.

Experts argue the findings should profoundly reshape economic policy. Watch the introduction to a “NOVA” special on the subject below, then follow the links to see the full 53-minute piece. —ARK