Riding high on the success of its BBQ promotion, Red Tractor Assurance (RTA) is urging retailers to be a part of its biggest ever on-pack promotional campaign later this year.
Taking place over seven weeks in September and October, and timed to coincide with Red Tractor Week (14th to 20th September), the promotion aims to highlight the standards behind the scheme and raise awareness of Red Tractor to consumers.
In an unprecedented move, it...