KITKAT - Snap Out of It - Storyboard
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공모전 내용 요약

A KITKAT a day, keeps the drama away

Create storyboard for a funny and relatable story which shows people reacting dramatically to frustrating situations and how KITKAT can help them Snap Out of it and put the situation into perspective, without the drama.

Thank you so much for all your entries and interest in this project! There were an overwhelming amount of really good responses. However there can only be 5 winners but don't be discouraged as there will definitely be more opportunities in the future to work on KITKAT.

Thank you again and congratulations to the winners.

Team KITKAT.

Here is the case study where you can learn the full story:

배심원 상금 수상자

We love the narrative that Venezianez brought to the script. It is an engaging story based on an everyday tension that we all identify with. The resolve at the end is unexpected and quirky which meant we finished watching the video on a high!

It was very interesting for me to work on this contest: the task was very exciting and inspiring, I am glad that my work is on the list of winners. Thanks eyeka for the opportunity to cooperate with such big brands, it's a great opportunity.

We really like the comedic value of this piece by Inkubacionn. The delivery of the talents will be critical to drive the humour of the story. We especially like the resolve at the end with the lift - very natural, very believable and funny!

The opportunity to be recognized by a global brand like Nestlé is priceless, and I am thrilled to have won the third prize in this contest. Thank you so much!

We really appreciate the use of the robot to drive interest and memorability to this story. We have all felt the frustrations of building something like flat packed furniture at least once in our life and using a robot in this execution really helps to elevate the distinctiveness of the story. The unexpected twist at the end when they robot took the KITKAT has a dry humour that we love and finished off the story nicely on a high!

Kitkat has always been an iconic brand, so to make it onto the winners' podium for this competition was a real honour.

We really enjoyed this piece written by tcordell. Very relevant and something everyone would have experienced at least once in their life. Love the comedy that the talent can bring to the story through her delivery. The introduction of the KITKAT into this story is very natural and believable. The twist at the end is cute and overall a strong piece. Good work tcordell!