In order to get in-depth information on when and how often to send your email campaigns, what signup form performs the best, and how much better automation is for marketing campaigns, check out our ecommerce infographic below:

Omnisend’s data, on the other hand, showed that segmented emails have:

an open rate range of 16.5%

a click rate of 3.23%

an average revenue rate of $0.24

How do manual campaigns compare to automated emails?

The average open rate for manual newsletter campaigns without segmentation is 15.73%, and the average open rate is 3.26%.

Let’s look at how average open rates for various automation workflows compare:

order confirmation: with a 64.4% open rate and 18.1% click rate, order confirmation has 309% more opens and 455% higher click rates.

welcome: with a 42.2% open rate and 10.5% click rate, welcome automation has 168% more opens and 222% higher click rates.

cart recovery: with a 40.1% open rate and 9% click rate, cart recovery automation has 154% more opens and 176% higher click rates.

order follow-up: with a 59.1% open rate and 9.1% click rate, the order follow-up email has 275% more opens and 179% higher click rates.

customer reactivation: with a 40.8% open rate and 7.8% click rate, customer reactivation automation has 159% more opens and 139% higher click rates.

How does Omnisend get this kind of information?

Due to Omnisend’s tool functionality and integration with Shopify, Bigcommerce and other ecommerce platforms, we have the capability to monitor and provide data not only on our clients’ email marketing activities but also their financial performance.

That way, we can figure out which emails covert better and when, what revenue they bring, what the difference in revenue of automated email workflows is, and so much more.

Omnisend clients can see a lot of this data for themselves in their own reports.

What companies are included in these email marketing statistics?

As we mentioned above, this infographic is based on research conducted on our customer data – 7,200+ active online stores in 130 countries – from January 1 to December 31, 2017.

The majority of our clients are based in the United States, the United Kingdom, Canada, Australia and India. These stores mainly sell apparel, accessories, books and small electronic devices.

Where can I get in-depth analysis from this research?

While the infographic above covers a good amount of data, it displays only the main metrics and overview of our results.

Many of the separate topics, with much more in-depth information, can be found in separate blog posts.

In these, we focus on a specific topic and not only present the results from our data, but also how it can and should affect your next email marketing campaigns.