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Wednesday, October 15, 2008

Warren Commission Position

If you’re like us, you subscribe to the Lone Penman Theory. That’s the name given to the conclusion reached by many of us that there is a lone copywriter responsible for the “About Us” page on each of the various agencies’ websites.

How else can you explain that each of the award-winning full service design agency manifestos are virtually indistinguishable from all of the other award-winning full service design agency manifestos?

Case in point is this week’s Mystery Mission Statement:

Founded in 1999, --- ---- is an award-winning full service design agency recognized as an innovative leader in the areas of print, online and audio/visual. With outstanding creative talent, strategic vision and industry knowledge, ---- delivers effective communications through a unified approach to integrated marketing.