What do the leading content marketing experts in financial, professional services and technology firms do differently when it comes to content planning? Last year we published the Value of B2B Thought Leadership Survey, which unearthed some real surprises in how C-suite executives view and use thought leadership content. This year’s survey ‘Best practice content marketing: Lessons […]. The post Content Planning: Lessons From B2B Marketing Leaders appeared first on Marketing Insider Group. MORE

Dale Carnegie, author of the famed How to Win Friends and Influence People , said in his book, “Remember that a person’s name is to that person the sweetest and most important sound in any language." MORE

Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you. MORE

As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure advertisements don’t appear next to objectionable content, it’s clear AI still has a lot to learn. MORE

Guest post by Gregg Schwartz. We are all given the same 24 hours in a day, but the most successful people manage to make more efficient use of these hours—they waste less time, they get more done, they focus on the right activities at the right time to maximize efficiency. MORE

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […]. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. Content Marketing MORE

Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead. It did not matter if they were ready to buy – or even qualified to buy. As long as they worked for XYZ Company and downloaded the content they were a lead. MORE

If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. MORE

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. This is followed by improving brand awareness and increasing website traffic. MORE

[Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […]. The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. Content Marketing MORE

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]. The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. Social Media MORE

If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […]. The post Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It appeared first on Marketing Insider Group. MORE

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach. MORE

In 1994, a high-ranking FBI officer was murdered. He had leaked information about a government cover-up to a couple FBI agents willing to investigate—and paid the ultimate price. His dying words were, “Trust no one.” MORE

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. The results showed that more than 50 percent of marketers are making artificial intelligence (AI) a priority in the yew year. In addition, about 24 percent of respondents claim that voice interfaces are a priority for 2018. MORE

With the holidays right around the corner, most of us are getting ready to celebrate with family and friends, as well as look ahead to the new year. As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. MORE

Although marketers are heavily invested in the development of content personalization, new research suggests that they are still struggling with factors, such as data quality. The “2nd Annual Personalization Development Study” from Monetate discovered that the majority of marketers (47 percent) consider data quality to be a top three challenge in terms of personalization development. MORE

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user. Adaptive Marketing Corporate Marketing Automation Marketing Strategy Personalization MORE

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. MORE

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored […]. MORE

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of […]. The post 7 Ways to Get Creative with Email Subject Lines appeared first on Marketing Insider Group. Email Marketing Marketing Strategy MORE

Before you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally. MORE

Animation and technology explainers. The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games. MORE

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue. To gain more insight into how this may have changed and why ABM is growing in prominence among marketers, we spoke to Brianna Watts, content coordinator for #FlipMyFunnel. MORE

This email appears to have been previously removed from our system. If you would like to be added back into our system using this email, please contact: privacy@aggregage.com. In your email, please include the name of the site and send it from the email address that you want added.

Click: 0

Search: 0

This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored […].

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user. Adaptive Marketing Corporate Marketing Automation Marketing Strategy Personalization

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach.

Guest post by Gregg Schwartz. We are all given the same 24 hours in a day, but the most successful people manage to make more efficient use of these hours—they waste less time, they get more done, they focus on the right activities at the right time to maximize efficiency.

Signup to get articles personalized to your interests!

More Trending

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user. Adaptive Marketing Corporate Marketing Automation Marketing Strategy Personalization

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach.

Guest post by Gregg Schwartz. We are all given the same 24 hours in a day, but the most successful people manage to make more efficient use of these hours—they waste less time, they get more done, they focus on the right activities at the right time to maximize efficiency.

[Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […]. The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. Content Marketing

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here.

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. The results showed that more than 50 percent of marketers are making artificial intelligence (AI) a priority in the yew year. In addition, about 24 percent of respondents claim that voice interfaces are a priority for 2018.

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […]. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group. Content Marketing

If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology.

Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you.

With the holidays right around the corner, most of us are getting ready to celebrate with family and friends, as well as look ahead to the new year. As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends.

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]. The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. Social Media

Although marketers are heavily invested in the development of content personalization, new research suggests that they are still struggling with factors, such as data quality. The “2nd Annual Personalization Development Study” from Monetate discovered that the majority of marketers (47 percent) consider data quality to be a top three challenge in terms of personalization development.

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of […]. The post 7 Ways to Get Creative with Email Subject Lines appeared first on Marketing Insider Group. Email Marketing Marketing Strategy

In 1994, a high-ranking FBI officer was murdered. He had leaked information about a government cover-up to a couple FBI agents willing to investigate—and paid the ultimate price. His dying words were, “Trust no one.”

Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead. It did not matter if they were ready to buy – or even qualified to buy. As long as they worked for XYZ Company and downloaded the content they were a lead.

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue. To gain more insight into how this may have changed and why ABM is growing in prominence among marketers, we spoke to Brianna Watts, content coordinator for #FlipMyFunnel.

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […]. The post Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It appeared first on Marketing Insider Group.

Before you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally.

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

What do the leading content marketing experts in financial, professional services and technology firms do differently when it comes to content planning? Last year we published the Value of B2B Thought Leadership Survey, which unearthed some real surprises in how C-suite executives view and use thought leadership content. This year’s survey ‘Best practice content marketing: Lessons […]. The post Content Planning: Lessons From B2B Marketing Leaders appeared first on Marketing Insider Group.

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. This is followed by improving brand awareness and increasing website traffic.

As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure advertisements don’t appear next to objectionable content, it’s clear AI still has a lot to learn.

Animation and technology explainers. The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

You know about us, now we want to get to know you!

We've sent an email to . Please verify that you have received the email.

We have resent the email to

Let's personalize your content

Use LinkedIn and Twitter to find articles

We can use your profile and the content you share to understand your interests and provide content that is just for you.

Turn this off at any time. Your social media activity always remains private.

Connected!Connect to LinkedIn

Connected!Connect to Twitter

Let's get even more personalized

Choose topics that interest you.

So, what do you do?

Are you sure you want to cancel your subscriptions?

Changing Country?

Accept Terms & Conditions

It looks like you are changing your country of residence. In order to receive our emails, you must expressly agree. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails.

You appear to have previously removed your acceptance of the Terms & Conditions.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

We noticed that you changed your country of residence; congratulations! In order to make this change, you must accept the Aggregage Terms and Conditions and Privacy Policy. Once you've accepted, then you will be able to choose which emails to receive from each site.

You appear to have previously removed your acceptance of the Terms & Conditions.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.