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RFID means increased revenue for festivals, so why are UK organisers reluctant to make the leap?
There’s a system that means people spend on average 15 to 30 per cent more at a festival. It’s a system that has been hugely popular for years in mainland Europe and the United States, but is only now taking hold in the UK festival market.
The name of this system? RFID.

Onsite at Sound City this year was PlayPass, and Insights spoke with its UK Business Development Director Steve Jenner about the RFID supplier’s latest developments. “We’re very excited to have just confirmed our second full-scale UK festival, Standon Calling,” said Jenner. “Just like Eastern Electrics – the first one we confirmed in the UK – they’ve already done cashless in the past so it’s a...