Livrables

ID Co-creation

In the spirit of agile methods, id co-creation aims to work in real time with our clients and creative teams.

These workshops are an opportunity to confront internal knowledge of the company and its market held by our customers with the expertise of brands, the back and the creativity of our designers. This approach guarantees to implement increasingly innovative and differentiating projects in record time.

ID Immersion

Inspired by the consulting, immersive version of id co-creation is an approach of integrating the creative phase in the offices of our clients.

The design team in place is in constant contact with customers and is fully familiar with the corporate culture. It brings a fresh look at the company's problems and benefits from an increased understanding of our clients without information loss. This approach is particularly effective early in the project to provide policy direction and before the launch when the pressure is at its peak.

Much more than a method, it is to inject a spirit of rupture to approach the project.

This approach is used for the most projects that introduce a strong break. We question the brand and the image it gives in depth. This creates a strong difference from your competitors, to have an edge in communication. We start by asking the codes in order to see how to get rid of the superfluous, to keep the essential and add a completely new vision. The conceptual phase of the project becomes a real creative experience for both the customer and our teams. Approaching the creation of a different brand, we create identities that have a real personality.