The Magic Wheel

What do you get when you combine a bicycle tire, a caster wheel, and some plastic? The Magic Wheel, of course. This Swiss-designed scooter weighs in at just under 14 pounds. How do you ride it? Like any other scooter, you stand on it with one leg and push off with your other. Check out the video to see it in action. The Magic Wheel costs approximately $240US.

Implications - Products that combine the successful features of other designs -- like this magic wheel does with bicycle tires and caster wheels -- have shown to bring out the positive nature of each product. Businesses that recognize the benefits of various products and combine them into one will find success.