Amarillo CVC partners with booking system

The Amarillo Convention & Visitor Council sought to elevate its events offering to attract more events to the city and provide the best possible service to those events.

So, the Amarillo CVC opted to deploy Passkey’s GroupMAX technology, a standard in hotel bookings for meetings and events, to serve its events portfolio.

“We’ve offered housing before, but it has not been on a consistent basis,” said Dan Quandt, CVC executive director. “Moreover, it has not been with a tool the caliber of GroupMAX. We’re really looking forward to being able to impress incoming groups with all that we can now deliver.”

Specifically intended for meetings and events, the cloud-based suite of hotel-booking tools is proven to attract more events to destinations that offer it as part of their housing service.

With GroupMAX, the CVC now is in position to offer its meeting planners a housing platform designed to improve room block pick-up, accelerate booking pace and drive housing revenue.

In particular, the CVC is eager to begin using a multi-room booking tool for the many sporting event groups it manages, as well as reporting and notification tools, which will provide new insight into event data.

In addition, area hotels and businesses will benefit from the GroupMAX’s ability to drive up-sell and incremental revenue through merchandising and promotion of hotel services and local attractions.

“The addition of an effective housing platform is a big step in itself,” said Greg Pesik, CEO and president of Passkey. “But GroupMAX is more than a housing platform. It transforms the entire event experience. We can’t wait to see the results Amarillo can achieve with GroupMAX.”