How To Use Social Media To Promote Tours

Boost your tour and activity business with these social media hacks for tour operators.💪

In today’s tech-oriented world, using social media to promote your business goes a long way. Especially when you know that your competition is devoting all their energy and resources on social media marketing, publishing new content, making new videos, content curating, etc.

It’s not just that your competition is online — your potential customers are online. Everyone is online.

Start with Facebook.

But what about Facebook News Feed changes? Yes. We’ll get to that in a minute.

Photo: pixabay.com

Then build your way up to Twitter, Youtube, Instagram, and Google+.

Have in mind the audience you want to reach. For example, if you’re targeting the Chinese market, you might want to cross out all the above mentioned, and focus on WeChat and Weibo.

Why is social media important?

Every business, especially the one that deals with people, should maintain great communication with their customers. That’s how you build customer relationships.

Depending on how you handle this communication, you can learn a lot from your customers as well as offer better service and tailor your product to fit your customers’ needs.

Communicating also means listening.

Listening means to hear what your customers have to say.

What are their needs, what’s causing them headaches, and what can you do to help them? How can you provide the best service?

Second, by being active on social media you have better reach and you can promote your tours and business online through various social media channels. Better reach means you can land more clients, more people are going to hear about your business.

When content curating📚, don’t just post your content nor content from other pages. Make a strategy and combine. A bit of everything. You need content that’s both entertaining and relevant to your audience.

📌Twitter

With more than 500 million Tweets sent every day, Twitter is the place to be when it comes to business.

However, you will still need to find your niche and target your audience. For lead generation, use the Advanced Search feature.

Now, for the good news — have 280-character limit instead of 140! Use it wisely. It’s always about sharing good quality content.

If 280 characters aren’t enough for you, you can post images or screenshots instead (you can upload up to four photos per Tweet). Just try not to overuse this strategy.

Twitter is fast-paced — this is both good news and bad. Posting at the right time makes all the difference. According to some, the best time to post on Twitter is between 12 PM and 6 PM. But of course, use Twitter Analytics to track how different schedules for optimal engagement.

And yes, you will have to post more regularly here than on Facebook. This also means you can experiment with different content and retweet.

By switching to an Instagram business profile you get analytics — about your followers and post engagement. You’ll have inside information about likes, saved posts, impressions and reach, and comments.

With Instagram Business, you are allowed to include direct links to your posts.

The best thing about is that you can promote your posts as ads and expand your advertising opportunities.

On the other hand, a personal Instagram profile is easier to handle and less complex.🤔

👉If you want to focus on Instagram being your main marketing channel, then an Instagram business profile is the right choice for you. That’s the only way you are going to be able to promote your tours on Instagram.

Now, what you’ll surely need, business profile or not, is a good image editing app.📱

Photo: expertvagabond Instagram

Especially if your a small travel agency or a tour operator, pictures speak more than a thousand words. And yes, they have to be perfect.👌

While you’re at it, try to post photos that create a nice flow. Because we all know beauty sells.