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Chortex USA expands towel offerings

Retail Editor 1 -- Home Textiles Today, October 2, 2013

New York - With its Ultimate Towels and Tram Lines towels, Chortex USA is expanding its assortment. The Ultimate Towels program is made in Turkey with 100% combed Turkish Soflex cotton. It's available in 10 colors - a combination of basic and fashion hues - and includes bath towels, hand towels, wash cloths and bath sheets.The company's Tram Lines Towels are embellished and coordinate with Chortex's basic program. Also manufactured in Turkey, this line is constructed with 100% combed twisted Aegean cotton in six colors colorways. Products include bath and hand towels as well as wash cloths. All are available in six piece sets or separately.The Chortex USA business has grown substantially, rising 35% last year, with much of its expansion coming from the company's distribution to specialty linen stores and a deeper penetration in ecommerce."We cannot not sell to all," said Eric Vergucht, Chortex's US sales representative, "but the ones we sell, we service very well to our utmost ability."