The Importance Of SEO In Localization

December 18, 2017 Nima Henry

Search Engine Optimization or SEO is one of the most important aspects of digital marketing. SEO is the process of increasing the traffic to a website using what is known as organic search results. SEO allows a webpage to acquire quality traffic due to the fact that users tend to visit websites that are closely related to their targeted search queries.

SEO is also one of the best ways to increase the traffic to your website.

When you run a business, the obvious traffic would come from the people residing in the same area as your business. This means that location is very important for any business to flourish.

You might be targeting for global traffic which is well but you should remember that your primary targets should be the people to who your store is easily accessible. It is therefore very important to attract local consumers to your store.

SEO can be effectively utilized to help you out in such cases.

A local business is bound to have competitors just like any other business. Your objective is to ensure that you perform better than your competition by attracting customers to your store. In order to achieve this, it is important to have a strong localization SEO strategy.

Here are some of the aspects that explain why you should be using SEO in localization

Allows you to target local customers

SEO is all about the keywords. When targeting a local customer base, it is important to make the maximum use of local terminology. The local terminology for a commodity might be different from the actual terminology. It is important to use local search engines to get an idea of the local terminology that can help drive traffic to your brand.

Using local terminology helps you to reach out to local customers much more efficiently.

Enhances local experience

Once you are familiar with the right location specific keywords, the next step is to utilize them in such a way so as to enhance the experience of local users. Proper use of local keywords helps you to rank higher in local search engine results pages or SERPs and is likely to increase the number of visitors to your page as well as result in some profitable conversions.

This is because, humans are more comfortable in their own skin, meaning that even in an activity such as shopping, customers prefer to use their native language and visit somewhere which is easily accessible and in their locality.

Catering to the local language also ensures that visitors tend to spend longer on the website.

Building credibility, reputation, and growing internationally

Website localization services are the best way to grow a business due to several reasons. One of the most important reasons is that website localization builds your credibility. Your reputation starts with the local target market and starts growing from there. A bad ranking among local search results can be an eye opener to how your website will rank internationally. As the credibility for your brand builds, so will its reputation. Both go hand in hand. Brand reputation is important when the ultimate goal is to open up franchises and branch out to several locations. Credibility builds trust in your brand. Trust is important.

Ranking better in local SEO can actually help you to achieve a high Domain Authority. DA measures how powerful your website is and helps you to develop an idea on how well your website would do in comparison to other websites.

Localization of your SEO will also help you to widen your reach. It helps you to tap into potential markets and helps you to reach out to people across the world who speaks the same language. This in turn can help you flourish globally.