The Best + Worst Super Bowl Commercials of 2016

According to Nielsen, last year over 114 million viewers watched the Super Bowl. That's a lot of people—and a huge opportunity for companies to shill their products, services, or just get their message across.

Marketers can spend up to $5 million just for a 30 second commercial. It sounds crazy, but the truth is, there is big money to be made by advertising during the big game. According to a survey conducted by Prosper Insights and Analytics, over 17% of adults claim that the commercials that air during the Super Bowl are more important than the game itself. In fact, according to the same survey, one in eight people actually view these ads more as entertainment than actual commercial marketing.

And think about it: from the Budweiser frogs to Ridley Scott's dystopian Apple computer ad to Britney Spears putting the pop in soda pop for Pepsi, Super Bowl commercials have made for some of the most iconic marketing content ever, many becoming ingrained into our popular culture as more than just advertising.

That doesn't mean that all Super Bowl ads are created equal though. With the good come the bad—the offensive, even—like GoDaddy's sexist 2009 ad featuring Danica Patrick being watched while in the shower, or Nationwide's 2015 #makesafehappen commercial that went from upbeat and whimsical to devastating in under 60 seconds, leaving viewers shocked and in bad spirits.

So, how does 2016 stack up? Watch the best and worst Super Bowl commercials from the big game this year, and decide for yourself in the comments.

The Best:

Listening to Dame Helen Mirren yell at you about being an arse for drunk driving? We'll take it.