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The Big Issue: Who Owns Your Beer?

June 26th, 2018, by Crafty Pint

The Big Issue: Who Owns Your Beer?

June 26th, 2018, by Crafty Pint

Does independence matter? Or is the current discussion around ownership, as one brewery owner put it to us recently – although rather more pointedly, doing more harm than good to the industry? Shouldn't everyone brewing and selling beer be focused on quality instead?

Is creating a club into which some producers of flavoursome beer are welcome and other producers of flavoursome beer are excluded merely divisive? And, if it is, to paraphrase British beer writer Melissa Cole when speaking on a Good Beer Week panel this May, isn't that the whole bloody point?

If the businesses that have been acquired by multinational operations are going to gain access to greater knowledge, resources, marketing budgets and contracted venues then why shouldn't others group together and use their independence as a marketing tool and a banner under which to rally?

Certainly, there are few issues being discussed more often or, at times, more heatedly in the beer world today. Given the Independent Brewers Association (IBA) followed the example of the US and the UK and introduced a seal of independence for its members last month, it's hardly surprising.

The switch to a focus on independence rather than past doomed attempts to define "craft" as a point of difference should offer more clarity too, although as our two recent features on Ownership – here and here – touch upon, even that's not as simple as one might imagine.

In defining its own membership after voting to remove Big Beer last year, the IBA is in a situation where the family-owned Coopers isn't eligible and where Feral technically is following its sale to Coca-Cola Amatil. And, on the sliding scale of ownership, where do you place Mildura or Matso's, acquired by publicly listed Australian businesses Broo and Gage Roads respectively? Or Fixation Brewing Company, a joint venture between the Stone & Wood Group and former Mountain Goat rep Tom Delmont?

As the industry expands and diversifies, it's a little like peeling an onion, one that throws up some interesting layers the deeper you go; when London-based craft brewery Meantime sold to SABMiller in 2015, co-owner Nick Miller told leading British beer site Zythophile: "I think this is a great story for British beer. If we can take Meantime around the world under the SAB capability, I think it’s really a great news story for Britain.”

Emphasising the opportunities that come with selling to a new, better resourced owner is commonplace among those who've taken the decision to sell. Yet, when AB InBev was looking to complete its takeover of SABMiller the following year, some brands had to be sold to ease competition concerns. Thus Meantime is now part of Asahi and we're not sure that's what was intended when talking about taking Meantime around the world.

Still, if there's one area in which you'll find little disagreement it's around a desire for greater honesty and transparency. So, in that spirit, here's an infographic showing who owns some of the beer brands you'll find on bars and in bottleshops around the country.

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The Crafty Pint is an independent online magazine and resource for anyone interested in craft beer in Australia. We bring an honest, old-fashioned journalistic approach to beer's brave new world, telling stories because they're worth telling not because someone is paying us to write them.

Like many of the people who have changed the face of beer in Australia, we believe in authenticity, integrity, enjoyment and love. We hope to play a role in helping good beer, brewed by good people, find its way into the hands of more drinkers.