Legendary golfer Ben Hogan had it right: "The most important shot
in golf is the next one." It's as true in the golf apparel business as in
the game. The line is styled, designed and infused with the top-notch
performance he demanded. He prided himself on the idea that "there
are no shortcuts in the quest for perfection." This has become the
brand's mantra. The Ben Hogan® collection is reflective of the legend
himself - exceptional style sense with a passion for excellence.