Jumat, 23 Desember 2011

If you're a serious online marketer with your own website or websites, or you promote affiliate marketing programs, you know how expensive PPC (pay-per-click) advertising can be. If you're in a very competitive market, you know first hand how very expensive this can be. Your $1 and $5 clicks add up very quickly, and if you don't know what you're doing, you will lose a lot of money to your competition, and to the PPC companies you're advertising through, like Google AdWords.

There are other online advertising options open to you other than just PPC. There are traffic exchange websites that allow marketers to earn credits to have their websites advertised to a whole community of many thousands of users within the exchange. Webmasters earn credits to have their websites and promotions added into the rotation while surfing through other websites within the traffic exchange system. Also, most of the newer click exchange websites allow you to purchase hundreds or thousand of hits for fractions of a penny, so you don't have to spend a lot of time surfing. Some also have games to keep you occupied and amused while earning credits. Some allow you to sell or trade your credits for cash. Many of the newer traffic exchange sites are truly a huge benefit for online marketers today.

Another huge benefit for website owners from traffic exchange systems is the number of back links they receive for their websites. The more popular these click exchange sites become, the higher their page rank becomes in popular search engines. When your website URLs are in the website rotation, your click count increases, and search engines start to rank your website higher on the free search engine chain. You not only attract new visitors to your website each and every day from the exchange, but you have the ability to get your website higher in the free search engine listings.

One of the absolute best ways to get free, or very cheap, targeted traffic today is by using traffic exchange website. Having a large community of users, clicking through websites and advertisements to earn credits is a powerful way to get targeted traffic to your website. Having the ability to generate more free traffic, and options to purchase clicks for fractions of a penny, or cash in credits for cash, are just some of the benefits why these traffic exchange sites are so popular today and their popularity is growing by the day. All website traffic is not created equally. Traffic is one thing, but targeted traffic is king! These traffic exchange website deliver targeted traffic by visitors who are interested in what you have to offer.

Nothing will replace good old PPC advertising, but when you compliment PPC with click exchanges, just watch your visitors increase by the hundreds, if not thousands each and every month, and watch your sales increase as well. And isn't this what it's all about?

A Publicity VA is a virtual assistant who adds the niche "Publicity" to their VA business. It's basically working to get more press for your clients. It can be as simple as sending out articles and press releases, to providing more complex services such as creating entire media campaigns and pitching the media. It's effectively promoting a business, a book, a speaker or coaching program, whatever your clients need that will get them more exposure in the media. To be most effective for your clients, a Publicity Virtual Assistant needs to know how to do it right.

Here are 7 common mistakes Virtual Assistants make in doing PR:

Mistake #1: Not getting enough traction with the releases you write.

Don't be a one-pitch wonder. Know that PR takes time and if you only write one release and send it out to one or two places, you won't see results. Plan an aggressive PR campaign.
Repurpose your material. Your press release can be made into an article, blog posting, added to a media kit, sent to clients, added to your website, newsletter, Twitter, etc. Social bookmark it as well. Get the most exposure you can.
Mistake #2: Your media is not interesting enough.

Your release or article needs to address an audience problem. It should be attention grabbing, create curiosity and finally it should entice the reader with a strong reason to continue to read further.
Make it newsworthy. Talk about why this release would benefit your audience. Make sure to provide value and a solution to your reader, and why your expert information will make their business run better or make their life easier.
Mistake #3: Not using social media.

It's important to do as much as you can with all media you send out. Add all media coverage to your blog, site, newsletter, etc. Also, add a share button so that you can share all the media. Ask friends to Digg it, Tweet it, Facebook it, etc. You should also Ping it.
Share other articles and press releases that you find on the industry. This also adds to your rankings and expertise. People will want to read what you find interesting.
Mistake #4: Not doing a keyword search analysis and not using the right keywords.

Before you send out any releases or articles, do an SEO search first; Google AdWords, Word Tracker, etc. Also look for search topics in Twitter.
Now see how you can incorporate those keywords into your release, title and summary. Even add keywords to image links when possible.
Mistake #5: Not submitting at the appropriate time.

Timing is critical. You don't want to be pitching a business lead when the media is experiencing an influx of other news. Pitch during the slow news spells. You also want to be very careful if you pitch on a holiday or holiday weekend.
Be familiar with editorial calendars. Publications routinely write on topics months ahead and often talk about the same topics during the same time frames. Also, know the lead times for magazines and other media.
Mistake #6: Pitching in the wrong format.

Most media will tell you how they want their material to be sent to them, as an email pitch, a completed form or some other method. The most important thing is to know the different methods and submit the release using correct one.
Follow the accepted guidelines for writing an article or press release: including overall word count, punctuation, newsworthiness, etc. Using improper format can cause your work to be rejected.
Mistake #7: Not checking the status and rankings

It's important to know your client's Google Status as well as Amazon Page Rankings, etc. This allows you to follow results of the media you submit for your client.
Also, make sure to check stats when submitting articles and press releases. Have the articles been approved recently? How many hits did they get? This tells you whether you want to do more.
Adding publicity as a niche can be exciting and rewarding for a virtual assistant. The key is to learn as much as you can about the field so you can offer top-notch services. Understanding these common mistakes will help you to fine-tune your expertise and allow you to provide your clients with the quality of service they need to promote their business or products.

While browsing the average for 1 yard takes about 35 seconds, means a lot to earn money for $ 0.3 needed time for 35 x 1000 = 35,000 seconds or equal to about 9 hours

If you can surf 18 hours a day, you'll get $ 0.6/day from 1 TE alone.

Traffic itself can be made to promote your blog, suppose your Neobux's making your posting about Neobux and receipt you, once published, copy the URL links and promote in places that you join with the TE.

Could your blog as a field promotion to a rapidly rising Alexa Rank so attract Advertiser (lawyer-ad) in the Pay To Review (payable to describe a product promotion / website / business from the lawyer-ad)

Traffic can also get your sale to Friend (TE mimic, but when trapped in the forums forum free ....) origin does not mention what Cover TE name, later if there's interest, only be explained through PM only.

Most likely, the Blogger definitely what it's called with interests Traffic

Okay, back to the topic of TE, there are some very good TE for you, where you not only get traffic only, but the dollar.