Amazon Snaps Up Video Game Provider Reflexive

Reflexive isn’t particularly new to the game. The Orange County, California based company was founded in 1997 and produced games like Wik and the Fable of Souls, Big Kahuna Reef, Music Catch and the Ricochet series. The company also set out to build a development and distribution platform for PC, Mac and free web games dubbed Reflexive Arcade, which is likely the main reason why Amazon was interested in an acquisition. The blog post mentions the fact that Reflexive will now be able to tap into the Amazon distribution channel for its own games.

Financial terms of the deal have not been disclosed.

Nice caveat: according to an old interview GameZone did with Brubaker, the start-up capital for getting the company off the ground was secured in the form of a loan from Microsoft veteran Marlin Eller.