News & Events

Mount Rushmore at Rush Hour? National Parks Take Over Lamar Digital Billboards for Earth Day

Baton Rouge, LA – April 22, 2015 – This Earth Day, digital billboards across the nation are encouraging people to discover and reconnect with national parks, thanks to a new effort from the out-of-home advertising industry in partnership with the National Park Foundation. Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in North America, has donated space on its digital billboards nationwide for the Find Your Park public service campaign.

Featuring more than 970 of its 2,100+ digital billboards across the U.S., Lamar will highlight photos of landscapes and monuments in hopes of inspiring mass audiences to seek out a park on Earth Day. In addition to Lamar’s digital billboard space, creative from the Find Your Park PSA campaign will run on advertising displays donated by various out-of-home media companies, as part of a national, industry wide initiative on April 22 coordinated by the Outdoor Advertising Association of America (OAAA).

Find Your Park public service campaign creative displayed on digital billboard space donated by Lamar Advertising Company (left). Six additional designs will rotate on Lamar’s billboards nationwide for Earth Day (right).

The Find Your Park campaign, which kicked off in April, is a multi-faceted two-year public awareness effort celebrating the centennial anniversary of the National Park Service (2016). For more information about the campaign, please visit OAAA.org or FindYourPark.com.

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About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,000 displays. Please feel free to explore our website www.lamar.com or contact us for additional information.

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