Avery Graphics Design 66 Challenge enters race to the finish

Wednesday, August 04, 2010

Press release from the issuing company

Painesville, OH – There are only 10 days left to submit designs for Steve Wallace's No. 66 5-Hour Energy Toyota Camry race car in the Avery Graphics Design 66 Challenge. Between now and the finish line on August 13th, one final weekly winner will score items from the prize pack including loads of 5 Hour Energy product, Avery Graphics installation tools and more.

More than 90 designs have been submitted to the contest, each design can be voted on and the top ten most popular entries with the highest number of votes will be sent to Steve Wallace, the Rusty Wallace Racing team and 5-Hour Energy on August 13th to choose the first, second and third place winners.

NASCAR driver Steve Wallace dropped the green flag on the Avery Graphics Design 66 Challenge on May 13th. The winning entry and its designer will meet the Rusty Wallace Racing drivers – Steve Wallace and Brendan Gaughan – and be on hand in the pit to see their design in action on the No. 66 5-Hour Energy Toyota Camry at the NASCAR Nationwide Series season finale in Homestead, Florida on November 20, 2010.

"The winning design will be digitally printed on Avery MPI 1005 Supercast film and installed on the No. 66 show car to be displayed at the Avery Dennison Booth #3069 at SGIA," said Todd Hain, Marketing Communications Manager at Avery Dennison Graphics & Reflective Products Division (GRPD).

Avery Dennison Graphics & Reflective Products Division joined forces with the Rusty Wallace Racing team for the 2010 Nationwide Series. Avery Graphics products are being used on both Wallace's No. 66 and Gaughan's No. 62 during the 2010 season.

The design competition runs through August 13th. Each person can submit as many designs as they can create – the rules, prizes, templates and more are available at www.SupercastMyRide.com. The layered Adobe Photoshop template can be downloaded and designs submitted as a JPG. Each design will be rendered as a 3D model and put in the gallery.

"5-Hour Energy is proud to sponsor Rusty Wallace Racing," said Carl Sperber, Creative Director for 5-Hour Energy. "The Avery Graphics Design 66 Challenge is an exciting opportunity for designers to take on a high profile project that will be seen by millions of people."

"Supercast films are ultra-conformable and the print quality is optimized allowing the designs for No. 66 to be dramatic," added Hain. Avery MPI 1005 Supercast is available with Easy Apply RS, Easy Apply and Gloss Opaque LTR technologies to provide faster and easier application and long-term removability. Easy Apply air egress technology helps eliminate wrinkles and bubbles while Easy Apply RS provides repositionability and slideability, allowing the film to be moved easily before pressure is applied. These films are removable and don't affect the paint on the car.