Guidelines on Buddhist Tourism Development in Songkhla Province

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Bussagone Tavonprasith

Thaksin University

Abstract

This research aimed 1) to study the Buddhist tourism model,2) to study personal factors related to Buddhist tourism model, and 3)to study the needs of Buddhist tourism development in Songkhla province.

There were 400 samples collected from tourists visiting Buddhist sitesin Songkhla province. The statistics used for data analysis wereFrequency, Percentage, Mean, Standard Deviation, Chi-square, andOne-Way ANOVA. The study indicated that the reason of traveling wasmainly for leisure and temple visit. Most of them came with familyand relatives. There mostly used personal cars for travelling. Therelatives or friends who persuaded the sites were main publicrelations channel. Factors related to the Buddhist tourism model at0.05 significant level were age, education, marital status, occupation,number of family members, income and expenditure per month, andbirth of places. The level of Buddhist tourism development needs inall three aspects: attractiveness, accommodation facility, andmanagement of the Buddhist tourism sites were at moderate level.The personal factors related to the Buddhist tourism developmentneeds were various aspects, such as marital status, occupation,number of family members, income and expenditure per month. As awhole, there are only two factors: the occupation and the number offamily members, related to need of Buddhist tourism development.