Soundfoundation is an independent grassroots company wholly committed to digitally publishing and promoting the works of independent creatives: amazing musicians, authors and filmmakers actively pursuing their dreams.

Some eight years ago, Byron Bay’s flourishing underground music scene gave rise to the idea that seeded, sprung wings and snow balled into the digital playground that is Sound Foundation.

Everything we do is based on our governing ethos, Be Free – Be Independent, and we do it for our community as a whole: our creatives, their crowds and our guests.

THE CRUX OF IT1. We believe all creatives should get up to 90% returns for their creations2. We believe independent creatives need one centralised, unified social hub to call home3. We believe this home should be as visually invigorating as its content

THE GIFT DESIGNED TO KEEP ON GIVINGWe are an independent grassroots company wholly committed to digitally publishing and promoting the works of independent creatives: amazing musicians, authors and filmmakers actively pursuing their dreams.

Some eight years ago, Byron Bay’s flourishing underground music scene gave rise to the idea that seeded, sprung wings and snow balled into the digital playground that is Sound Foundation.

Everything we do is based on our governing ethos, Be Free – Be Independent, and we do it for our community as a whole: our creatives, their crowds and our guests.

WHY JOINSound Foundation is resetting an industry standard that properly considers and remunerates independent creatives (digital content providers) for their creations via a state of the art setting.

We’re disillusioned with the self-perpetuating cycle that devastates a brilliant idea by fraying its landscape so significantly that one must be across all competitors to be noticed at all. So, what now? Well, we've reached that point in the cycle when the people demand a correction to the system and that's exactly where we intend to fit in!

HERE'S HOW YOU'LL BENEFIT WITH US:

We don’t engage in syndicate platform aggregation (on-selling your content to other platforms) because we don’t believe in middlemen who significantly dilute your royalty returns

Creatives get the absolute majority of their royalties (you choose 50%, 70% or 90%), regain total control of their content and gain access to all the tools they need to move their content online

Crowds are automatically granted lifetime membership when they make their first purchase with us and get rewarded when they sell content direct from their Stashes profile page to others

We are working to unify the fragmented indie publishing landscape so:

Creatives don’t have to sign up to multiple sites to reach one global audience that has been separated by businesses, not demographics!

Crowds can head to one social hub - our social network - to get every indie need met!

We have applied strategy to every facet of our platform to maximise the simplicity, ease and appeal to our creatives, their crowds and our guests.

QUICK HISTORYEx-Clemenger BBDO creative Lawrence Eastland conceptualised Sound Foundation in 2004 as a means to attract graphic design clients and redefine the playing field that unjustly absorbed the majority of creators' royalties for their content.

Sound Foundation transitioned from concept to reality in 2005 when it became the first fully licensed online music distributor in Australia in accordance with APRA/AMCOS regulations. Lawrence personally changed the 'no broadcasting' law in Australia and New Zealand to permit legal streaming of songs, which is still capped at 30 seconds per track.

In 2009 Sound Foundation broadened its capabilities to cater for eBook authors. Today, eBooks are the most sold items online.

In 2011 Sound Foundation welcomed two business partners who provided the resources to start designing and developing Sound Foundation 2.0.

Today, Sound Foundation is thrilled to announce the impending launch of its new platform that digitally publishes and promotes indie content to its global community that stretches across 35-plus countries.

TESTIMONIAL“Lawrence Eastland is someone I have known for many years. During this time I have been witness to his professional design ability and amazing knowledge of the internet and technology as a whole. Sound Foundation is a guaranteed winner and I believe it will open the door for many young Australian artists to get their music out to a national and international market.”Pete Murray - Sony Music - Recording Artists.

Artists Portal

Sound Foundation has been purpose-built to make life easier, simpler and better for artists and their crowds. We've set up all the plug ins our creatives and their crowds need to promote their content - SoundCloud, triple j Unearthed, Facebook, Twitter, MySpace, Google+, LinkedIn, Pintrest and the rest - and created SFTV, the space for our musicians to showcase their film clips and hero clips. Enjoy our library or publish with us! We offer a range of options for royalty split deals – you choose 50%, 70% or 90% - and free membership for creatives who choose 50%! For complete membership info please check out the Join Us tab.

Ebook publishing

Our Books (and prints) section contains assorted written works through to band posters and wall art and our PDF's are compatible with Ipads, Kindle Fire and major tablets. We've also set up all the plug ins our creatives and their crowds need to promote their content - SoundCloud, triple j Unearthed, Facebook, Twitter, MySpace, Google+, LinkedIn, Pintrest and the rest. Enjoy our library or publish with us! We offer a range of options for royalty split deals – you choose 50%, 70% or 90% - and free membership for creatives who choose 50%! For complete membership info please check out the Join Us tab.

Film distribution

We’ve got filmmakers covered. Sound Foundation’s movies, documentaries and features cater for mobile phones and portable media devices, as well as small screen visual media players and in resolutions up to HD quality. We've also set up all the plug ins our creatives and their crowds need to promote their content - SoundCloud, triple j Unearthed, Facebook, Twitter, MySpace, Google+, LinkedIn, Pintrest and the rest. Enjoy our library or publish with us! We offer a range of options for royalty split deals – you choose 50%, 70% or 90% - and free membership for creatives who choose 50%! For complete membership info please check out the Join Us tab.

Stashes

Stashes are our crowds’ (customers') profile pages that showcase the content they've bought. You can click on people's profiles from around the world and see what they're into and buy it from them instead of the creator. If you do, they get credits redeemable on Sound Foundation and you get your own page to showcase your Sound Foundation products - then you can promote the content you've bought and earn credits yourself. So, credits = free stuff. To join instantly just buy something!

Top 10 sales

Welcome to our Top10. Each month we showcase the top 10 best sellers from each creative category so you know what people who buy stuff are interested in, its based on sales so its real. This facility is brand new as well, its early days, but know when you buy something from anyone on Sound Foundation you help them to be featured on this page. Thats pretty cool. =-)