‘The Hobbit’ Trailer Most Watched On YouTube In Third Quarter

The trailer forThe Hobbit’s finalsequel, The Battle Of The Five Armies, was YouTube’s most-watched entertainment-related video of the third quarter, the online giant said, pulling in nearly 17.3 million views, well ahead of trailers for the next Hunger Games installment and the first Fifty Shades Of Grey.

The Hunger Games: Mockingjay – Pt. 1 nevertheless still spent the quarter as overexposed as anything in Fifty Shades, putting two trailers in the top 10 with a combined 29.1 million views on YouTube. YouTube observed that the massive interest in two trailers for the same film bodes well for the theatrical prospects for Mockingjay. That is probably true.

Among other of the quarter’s other highlights, two Bollywood films had trailers in the Top 10: action film Bang Bang!, which has been a strong international success, and Finding Fanny.

The list also includes trailers for two of the year’s most highly anticipated videogames, the record-setting sci-fi hybrid Destiny from Bungie and Activision’s upcoming Call Of Duty: Advanced Warfare, whichalso set in the future as the latest sequel of that hugely successful franchise. That Destiny, a new franchise from a storied game developer, had more than double the views of the consistently successful CoD, may say something about whether Advanced Warfare will set another record for Activision.