Enterprise Microblogging at Siemens, Building Technologies Division: A Descrip...

Siemens is well known for ambitious efforts in knowledge management, providing a series of innovative tools and applications within the intranet. References@BT is such a web-based application aimed to support globally sharing knowledge, experiences and best-practices within the Building Technologies Division. As a reaction to the demand of employees, a new microblogging service, tightly integrated into References@BT, was implemented in March 2009. In this paper, we comprehensively describe motivation, experiences and advantages for the organization in providing an internal microblogging application. Because of the tight inte-gration, we also outline general facts of the knowledge management application.Keywords: Microblogging, Enterprise Microblogging, Knowledge Management, Knowledge Transfer, Web 2.0, Enterprise 2.0, Social Media