Info Edge invests Rs 15 Cr in online photography service Canvera

With this investment, Info Edge has invested an overall Rs 90.1 crore in Canvera across multiple rounds and owns 49% stake in the company on a fully converted & diluted basis.Vikas SN | ETtech | December 24, 2015, 18:30 IST

Naukri.com parent Info Edge has invested Rs 15 crore in Bengaluru-based Canvera Digital Technologies that operates an online photography service Canvera.com, as per a stock market disclosure. The investment was made at a pre-money valuation of Rs 75 crore.

With this investment, Info Edge has invested an overall Rs 90.1 crore in Canvera across multiple rounds and owns 49% stake in the company on a fully converted & diluted basis. We've written to Canvera for more details and will update once we hear back.

Info Edge had first backed Canvera in August 2012, by investing Rs 35 crore for 23% stake. Subsequently, it has invested Rs 6 crore in January 2014, Rs 13.5 crore in March 2014 and Rs 10 crore in October 2014. Canvera had also raised undislosed amount of funding from Footprint Ventures, Draper Fisher Jurvetson, Mumbai Angels and two UK-based angel investors in 2008.

Started in late 2007, Canvera allows users to search and hire professional photographers based on location and occasion like wedding, babies, fashion, corporate events, travel and nature. It also allows users to privately or publicly host their photo albums and provides photo printing solutions like photo books and coffee table books among others.

For photographers, it offers various solutions to showcase their portfolio, generate relevant business leads and also setup online photo stores with e-commerce integration. This solution is offered through different plans starting at Rs 3,000 per month and going up to Rs 12,500 per month with an initial 14 day trial.