Press Center

Melville, NY - Olympus America announced today at PMA the Olympus CAMEDIA® TruePrintTM digital printing kiosk. Designed for photo specialty and consumer electronics stores, mass merchants and high photo output locations such as hotels, resorts, and cruise ships, etc., the TruePrint kiosk is a cost-effective way for businesses to enhance existing photo finishing services, or generate a new business customer base.

TruePrint requires little space and minimal attention. Customers can make prints from SmartMedia, CompactFlash (I, II, and Micro Drive), Memory Sticks, floppy disks, as well as photo CDs. With the optional flatbed scanner, prints can also be made from hard copy. Archiving images to a CD is also possible with the built in CD-RW. Orders are easily placed with only a few simple steps using the intuitive touch screen display. And because the printers can be located behind a counter, customers can continue to shop and stop by later to pick up the finished prints.

"In addition to our current consumer level digital printing solutions for the home, Olympus wants to push the digital market by making it easier to get prints from a digital camera by making photo quality printing more accessible to consumers," stated Olympus Product Manager George Tun. "The Olympus TruePrint kiosk offers retailers an easy, reliable, cost-effective way to take advantage of the digital revolution."

Intuitive User Interface
The easy-to-use touchscreen interface provides customers with automatic and manual image editing options that even the least technical person can complete in no time at all: red-eye reduction, brightness adjustment, cropping, and more. TruePrint allows customers to quickly select a wide range of output sizes and photo packages from wallet size up to 8"x10" enlargements. TruePrint also offers the ability to create photo calendars and greeting cards.

Modular System
TruePrint offers completely modular systems, which provide unique advantages over other kiosks currently on the market. The printers are placed behind the counter saving valuable floor space. The smaller and slimmer upright floor-standing kiosk station is all that's visible. Because the images are printed out behind the counter, customer traffic jams around the kiosk station don't occur. The customer is instead free to continue to shop while waiting for their prints. If no floor space is available for the kiosk, the retailer can choose the TruePrint countertop model. Training and installation is provided for the upright floor-standing unit, along with customer support and onsite service.

Unique Features to TruePrint:

On Site Administration - TruePrint's software can be set up to keep track of how many prints and which sizes are ordered for easy tracking. Price changes can also be applied.

Slim Compact Design - Existing kiosks are large and bulky and take up a great deal of valuable floor space. The kiosk's slim design means more valuable retail floor space for other merchandise like picture frames and pre-cut framing mats. The countertop version eliminates the need to sacrifice any floor space.

Modular Design - With different print size options, the retailer is no longer limited to one output size. Various print sizes equal a lower cost and a wider range in prices of consumables for the customer. For the retailer, various print sizes and price ranges can translate into higher print volumes. With the printers located behind the counter, customers spend less time hanging around the kiosk waiting for prints and more time shopping. Both the floor-standing and counter TruePrint come with a CD-RW and an option to include a print scanner.

Rugged Design - All TruePrint components are made durable, for years of trouble free operation.

TruePrint kiosks are available in four models: floor-standing models TP-200 and TP-200S (with flatbed scanner); and countertop models TP-100 and TP-100S (with flatbed scanner). All units come with both the 8" x 10" and 4" x 6" dye-sublimation printers. All units include an enclosed computer; touch screen interface & easy user-prompting software; CD-RW drive; slots for CompactFlash, SmartMedia and PCMCIA cards. The countertop model also provides a floppy disk drive. All TruePrint system components are rugged, durable, and designed for years of trouble-free operation in the retail environment. TruePrint will be available in early April 2002.

ABOUT OLYMPUS - Nothing's impossible
Based in Melville, New York, Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film cameras that provide the ultimate combination of performance and style, and digital cameras that deliver your most realistic digital images yet. Microcassette and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America.