Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Daphne Holdings, one of China’s leading retailers in women’s footwear, has selected Oracle® Retail Merchandising and Planning applications to support its aggressive growth strategy and drive new business opportunities.

Having delivered rapid growth for its two brands Daphne and Shoe Box in the last ten years, the Group recognized the need for an integrated retail platform on which to further develop its dynamic business and having evaluated the market, selected Oracle Retail.

The selection of Oracle Retail Merchandising System, Oracle Retail Price Management and Oracle Retail Allocation will help Daphne to establish a scalable retail foundation that enables next generation practices for core merchandising operations and provides a holistic view of inventory performance.

The Oracle Retail system will provide the science and analytics to help Daphne better understand customer purchasing habits and preferences and to forecast, plan and execute decisions based on this actionable insight.

Daphne invested in Oracle in December 2011, selecting Oracle Retail over competitors based on its robust retail functionality, scalability and proven performance delivering efficiency and productivity to successful retail organisations around the world.

Supporting Quotes
“Our investment in Oracle Retail will optimise our technology, people and processes around a robust retail foundation that will support and drive our strategic corporate vision,” said Michael Hu, COO, Daphne. “We expect Oracle to enable smarter decisions on performance that will promote a faster response to business and market opportunities.”

“By deploying Oracle to optimize its operations and drive smarter decisions, Daphne is developing the platform it needs to achieve its business goals and deliver superior experiences,” said Steve Ouzounian, Group Vice President JAPAC, Oracle Retail.

About Oracle Retail
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels.

About Oracle
Oracle (oracle.com) engineers hardware and software to work together in the cloud and in your data center.

About Oracle in Industries
Oracle industry solutions leverage the company's best-in-class portfolio of products to address complex business processes relevant to Retail, helping speed time to market, reduce costs, and gain a competitive edge.

Trademark
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Oracle Corporation securities in any jurisdiction including any other companies listed or named in this release.