Free App Analytics for Agencies

Free App Analytics for Agencies provides an effective means to manage the workflow between marketers, publishers and agencies. Marketers can easily work with a single agency or multiple agencies to run campaigns for a marketer’s app(s). When a marketer utilizes a multiple-agency solution, each agency will only have access to campaigns they have created. Various levels of agency integration are available for marketers to select, providing robust permissions to allow agencies to create campaigns with any integrated media partner or have view-only access to specific campaigns.

NOTE: Google configuration management for and by agencies is not available at this time. In the interim, please work with the Advertiser/Marketer for the proper configuration and placement of your agency-specific Conversion ID(s) and Label(s). If you have any questions please contact your dedicated Free App Analytics Client Success Managers.

Setting up a Public Agency Profile (Agency)

In order for a marketer to select an agency to work with, the agency must have a valid account within Free App Analytics with the Agency setting turned ON. In order to turn on the Agency setting, contact support@kochava.com. After this is done, follow the steps below to create your Media Partner Profile.

Media Partner Profile Configuration (Agency):

Log in to Free App Analytics.

Select Account Options>Media Partner Profiles.

Click Add a Media Partner Profile.

Enter a Media Partner Title.

BEST PRACTICES: Enter a valid profile name for your agency. When marketers search for an agency, the Media Partner Title will be the displayed title.

Select Profile Type>Public Agency.

Click Save.

NOTE: Once the Media Partner Profile has been submitted, the account information will be reviewed. This review process may take up to one business day.

Creating a Controlled Agency Configuration

Create a Tracker (Marketer):

Log in to Free App Analytics.

Locate the desired campaign and Select Segment Tools>Add a Tracker.

Enter a Unique Tracker Name.

Select the Agency Partner.

Select additional tracker options.

Click Save.

A. If not already created, a campaign and segment may be created using using this section.

Accessing Campaign Manager (Agency):

Log in to Free App Analytics.

Locate the desired app, Select App Tools>Campaign Manager.

Locate the desired Campaign and Tracker. Expand to view data.

Setting up a Postback Configuration (Marketer):

Log in to Free App Analytics.

Navigate to the desired app.

Select App Tools>Partner Configuration.

Click Add a Configuration.

Check the Create For Agency box.

Select the Media Partner Profile.

Select the Media Partner.

In order to send a real-time feed of installs and in-app events to an endpoint or to a Kochava-Certified partner, a partner configuration will need to be setup by the marketer. For more information on how to create a Custom Postback or a Kochava-Certified Postback, refer to our support documentation.

Creating a Limited Agency Configuration

Partner Configuration (Marketer)

Log in to Free App Analytics.

Locate the desired app.

Select App Tools>Partner Configuration.

Click Add a Configuration.

Select Media Partner>Select the Agency.

Click Save.

NOTE: By saving the Agency Partner configuration, the agency partner will be granted permission to create trackers and view performance for the trackers that the agency creates for the associated app. By default, this configuration will be active. If at any time the Active toggle is set to OFF, the agency will have access to the previously associated trackers but will not be able to create trackers moving forward for that app.

Create New Trackers (Agency):

Log in to Free App Analytics.

Locate the desired app.

Select App Tools>Campaign Manager.

NOTE: If a campaign and a segment have not been created, each may be created in conjunction with the tracker creation.

Click Add a Tracker.

Enter a Tracker Name.

Select a Media Partner.

Select your Agency under Agency Partner.

Enter a Deeplink. (optional)

Click Save

A. If not already created, a campaign and segment may be created using using this section.

Setting up a Postback Configuration (Marketer/Agency):

In order to send a real-time feed of installs and in-app events to an endpoint or to a Kochava-Certified partner, the marketer must setup a postback configuration. For more information about a Custom Postback or a Kochava-Certified Postback, refer to our support documentation.

Configuring SAN Integrations with Free App Analytics for Agencies:

In order for Free App Analytics to properly associate installs to their respective campaigns/segments/trackers in the dashboard, the Tracker ID must be appended to the campaign name within the associated SAN (e.g., Facebook, Google). To setup Twitter campaigns, refer to the steps outlined in the Create a Twitter Campaign support document(attribution windows will not be available to agencies).

BEST PRACTICES: It is recommended that marketers create trackers for each SAN that agencies will be running with (do not assign an agency to this tracker). This tracker will act as a catch-all in the case that any agency you are working with neglected to place their Tracker ID in the SAN dashboard.

NOTE: The Facebook Use Terms for Mobile App Measurement must be accepted when the configuration is being created. If the Terms are not accepted, you will not see your granular campaign detail in Kochava Reporting. The terms must be accepted from the Facebook Ad account which is running campaigns.

Log in to Free App Analytics.

Locate the desired app, Select App Tools>Campaign Manager.

Locate the desired Campaign, and Tracker. Expand to locate the Tracker ID.

Copy and add the Tracker ID to the campaign name within the SAN UI.

NOTE: If agencies have been given access to or created a tracker for a SAN network the above steps need to be taken in order for data to flow to the correct accounts.

NOTE:Agencies should not setup postbacks for SAN networks within their accounts. The parent accounts should be creating these (if they are not already created) for the agency.