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Ripley Publishing, is an arm of Ripley Entertainment Inc., the owner of the internationally famous trademark Ripley's Believe It or Not! as world authority on all that is unbelievable. The company offers up its vast archives of the strange and unusual through books, ebooks, apps, television shows, tourist attractions, motion pictures, merchandise and the worldwide syndication of its daily newspaper cartoon. Ripley researchers across the globe are busy each day digging deep into the world of the odd and bizarre to compile enough fresh an exciting material to fill the Believe It or Not! series of books published each year.