Winners Announced In REDirect Award-Winning TV Production Company Deepens Talent in Original ProgrammingI

(Ivine, California--August 12, 2016) RED Digital Cinema®, in partnership with Outside Television, has announced Isaac Sokol’s Into Dust as the winning short film in this year’s edition of the REDirect Explore competition. Second place went to Jesse Hoffman for The Process, and Joey Schusler’s Pedal to Peaks won the Fan Favorite category.

“On the heels of REDirect Skate and Surf, the Explore series certainly did not disappoint,” said RED Digital Cinema President Jarred Land. “Into Dust really captured the essence of REDirect—combining beautiful cinematography with powerful storytelling. Congratulations to him and every one of the contestants for their submissions.”

The third annual REDirect contest celebrated the exploration of the outside world with eight hand-selected cinematographers from around the globe challenged to create a captivating, outdoor adventure lifestyle story.

RED and Outside Television hosted a private event at RED Studios Hollywood last night to commemorate this year’s contest. The short films were screened in a 4K theater followed by the awards presentation.

RED and Outside TV appointed a diverse judging panel, comprised of industry experts and previous REDirect participants, who collectively selected the first and second place winner.

All of the contestants, their stories and full list of gear can be viewed at RED.com/redirect.

About RED Digital Cinema

RED Digital Cinema is a leading global manufacturer of professional digital cameras and accessories. In 2006, RED Digital Cinema began a revolution with the 4K RED ONE® digital cinema camera. By 2008, the camera that changed cinema also began to change the world of stills. RED’s DSMC® (Digital Still and Motion Camera) system allows the same camera being used to shoot features like "The Hobbit" trilogy and "Gone Girl" — as well as the Emmy-winning "House of Cards" — to also be used to shoot covers for magazines such as "Vogue" and "Harper's Bazaar". In 2014, RED entered the broadcast space with the introduction of the REDCAST™ Module that allows streaming live 4K while recording 6K R3D masters. RED continues to innovate with its recent debut of the newest members of the RED DRAGON family, the RED RAVEN, SCARLET-W and WEAPON cameras. These cameras combine compact and lightweight design with cutting edge performance, and the 6K WEAPON includes an option to upgrade to an 8K sensor at a later date. Additionally, all of these cameras are capable of simultaneous on-board recording of REDCODE RAW and Apple ProRes or Avid DNxHR/HD. All RED cameras are built around a modular foundation that gives the flexibility of full customization for each shoot. Find additional information at www.RED.com