Congress conducts hearing on DTC advertising

The House Energy and Commerce Committee is scheduled to conduct a hearing on DTC advertising on May 8, beginning at 10 a.m.

The committee is chaired by Congressman Bart Stupak, a Michigan Democrat and fierce critic of the industry who has previously called for the resignation of FDA commissioner Andrew von Eschenbach.

Among those expected to testify at the hearing are: Nancy Nielsen, president elect of the American Medical Association; Mollyann Brodie, VP and director public opinion and media research at the Kaiser Family Foundation; Marcia Crosse, director health care, US Government Accountability Office; James Sage, senior director/team leader, Lipitor at Pfizer; Deepak Khanna, SVP and general manager Merck/Schering Plough; and Kim Taylor, president Ortho Biotech.