Tuesday, February 17, 2015

Cobra Launches New Campaign: Gusto Ko Pa

Whatever the
challenge, despite all odds, Filipinos rise above them all. And there is only
one drink that has powered up the Filipino spirit like no other – Cobra Energy
Drink. From the demands of daily life to the tests of physical and mental endurance,
only the country’s number one energy drink provides the right kind of energy for
every situation.

Through the years,
Cobra has evolved from powering Lakas ng
Pinas to being a source of Tunay na
Lakas. Now, as Filipinos take on a new role – from being copers adapting to
circumstances, to seekers wanting more out of life, Cobra launches its most
powerful campaign to date: Gusto Ko Pa.
Driven by the need not just for the energy to see things through, but also for
the inspiration to take it to the next level, Gusto Ko Pa is a rousing call to action from Cobra to want more out
of life.

The new campaign
encapsulates the new Filipino, who has gone beyond surviving everyday obstacles
to pursuing bigger, better, greater things. Beyond perseverance, Gusto Ko Pa is about empowerment. Beyond
persistence, Gusto Ko Pa adds
purpose. Beyond hard work, Gusto Ko Pa
is about a hunger for more. And fueling this passion, Gusto Ko Pa and Cobra provides the energy to
see it through.

No one embodies
these values more than Cobra Energy Drink’s latest endorser, Matteo Guidicelli.
The multifaceted actor has evolved from being a multi-awarded racecar driver,
to a triathlete of the country’s most grueling sporting event, and now a highly
sought-after actor. With every endeavor, Matteo has excelled and exceeded,
inspiring Filipinos to dream higher, work harder, be better.

“We asked
ourselves, ‘What inspires Filipinos?’ before we came up with the new campaign.
The answer was simple: We want more. Gusto
Ko Pa is for all those who go above and beyond duty. When in sight of the
finish line, they are already preparing for the next race. When met with a
deadline, they are already rolling up their sleeves for the next task. This is
where Cobra comes in, powering the passion for more. And this is where Matteo
fit in, living up to the hunger to do more,” says Abe Cipriano, AVP for Marketing
for Non-Alcoholic Division of Asia Brewery.

The new face of Cobra, Matteo Guidicelli, continues, “It is an honor to
represent a brand that has fueled the Filipino spirit unlike any other. That they
see in me the values that every Filipino strives for is an inspiration to be
better at what I do now, and to work even harder for what’s next. I call on
every Filipino to never settle, to find their passion, and to power themselves
up with Cobra Energy Drink. I want this to become a rallying call for every
Filipino –to do more, to be more, dahil ‘Gusto
ko pa.’”