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Internal Branding Ideas

Internal branding can be termed as a cultural
shift within an organization, where the employees focus more on the customer
and the business. This is achieved by an organized, communications and behavior
driven process which leads to a desired end state.

It is important for every single
employee to understand what job behavior you expect from them, and how they
contribute to the company’s success. Change-management programs thrive only
when employees at all levels share the will and the skills to change. The behavior
you expect from them should be reinforced and should be in tune with the firm’s
HR policies, internal communications and corporate marketing efforts and
strategy.

Positive internal branding drives huge benefits
for the company. The more knowledgeable, convinced and supportive your
employees are, the faster you can implement change. Change that is accepted by
the workforce is sustainable saving saves both time and money.

When a company’s employees understand
how they operate and make money they perform better. Committed employees
provide stronger performance and higher customer satisfaction.

• Perform an audit of the employees understanding
of the business objectives and strategy so you can address areas that they
don’t comprehend.

• Effective internal branding enables employees
to change their behavior and support the organization’s goals. As a result they
should receive recognition & rewards and positive reinforcement for
changing their behavior.

• Know the importance of the customer
and all their points of contact with your company: call and service centres,
sales associates, statements/ invoices, advertising and more.

• Align your brand externally &
internally. What is said externally should be the same you say/do internally.

• Participation, consensus and employee
dialogue is important. They work better than edicts and policies that travel
down the hierarchy.

• Have “Brand Ambassadors” from all
levels of the company to promote the brand internally through experiential
communication.

• Obtain metrics and measures before,
during and after program implementation. Study your employees regularly and
track their progress over time.

Words matter, as do visuals, in #packaging #design
A sustainable skincare startup from the U.K. enlists a wordsmith and a #brand design studio to improve the #branding and packaging of its products.
https://t.co/bxeIcMPuOg

A product could be the healthiest, most functional #food, #beverage or supplement on the market, but if it doesn’t convey those benefits through its #packaging, consumers will leave it on the shelf.
https://t.co/XAGxc0jR5t