STAG: This is How We

10.08.15

Challenge:
Maintain the brand positioning of “A Man’s Beer”.

Creative Solution:

Re-present a culture and standards of T&T manliness through the lens of the STAG brand.

The “This is How We…” campaign identified distinctive behaviours in the local vocabulary of male existence and expression and re-presented these in exaggerated but undistorted propositions. The campaign created and epitomised reality of a familiar masculinity.

Key Results:
The campaign was recognised by the Caribbean Advertising Federation (CAF) and won numerous ADDY awards.
This campaign helped to further concretise the relationship between STAG and cmb.