Celebrity fragrances have been around a long time. Like TV, music and movie stars of today, European royalty lent their names and seals of approval to many perfume house scents in the 19th century — and were supplied with all manner of toiletries in return. Having a queen, emperor, princess or other “noble” person or family associated with a fragrance helped sales, and Guerlain received royal “warrants” from the likes of the Queen of Belgium in 1842 and the Prince of Wales.1 Guerlain produced many perfumes with “royal airs” — Bouquet de Duchesse, Délice du Prince, Le Bouquet de Fürstenberg, Esterházy Mixtyre, Bouquet du Roi d’Angleterre, Bouquet du Jardin du roi, Bouquet de l’Impératrice and Bouquet Napoléon.2

Pierre-François-Pascal Guerlain (who founded the Guerlain perfumery in 1828) was awarded a royal supplier patent in 1853 when he received permission from Empress Eugénie (wife of Napoléon III) to name one of his creations Eau de Cologne Impériale;3 Guerlain was given the title Perfumer to her Majesty the Empress Eugénie.2 Eugénie’s cologne became famous, and its “bee design” bottles are an enduring symbol of Guerlain…