Ad Uses World Trade Center as Metaphor for Bad Knees

Few details available on pharma reference to 9/11

Yet another international ad referencing 9/11 surfaced (with few details) this weekend after a Reddit user posted it under the headline, "Pre-9/11 ad is strangely predictive." As Copyranter notes, it's doubtful this ad for an Indian pharmaceutical company's osteoarthritis drug is from before Sept. 11, 2001. More likely, it's just another tasteless attempt to use the terrorist attacks as a casual cultural reference. India's going to have to try a lot harder if it wants to beat Brazil for the title of Worst World Trade Center Offender.