Magners League

Rugby tournament advertising

I worked with the excellent MadRiver studio on the south coast, developing new creative for the Magners League Tournament - a rugby tournament consisting of 12 teams from Wales, Scotland, Ireland and Italy. This piece was created in the early stages of development - the client decided to pursue a more generic route in the end, but it was a good project to be involved with. I looked at retro sporting posters for inspiration and wanted to project an almost animated feel to the artwork.