Using Mobile to Take Your Next Event to Another Level

Who doesn’t love a good party, festival, or fundraising event? The planners, usually! Event planning can be a headache without the right tools, but the good news is that mobile is providing some really innovative solutions for event management that can not only make the ticketing and check-in process easier, but also boost ticket sales and attendance.

Here are a few of the ways Vibes clients are upgrading their event experiences for their customers.

1. RSVPs Made Easy

Without RSVPs, planning an event can be challenging. How much food and drink do you need? What about chairs and space? You can’t guarantee everyone on your guest list will check their email in time to let you know if they can make it to your event, so why not add one more way for them to RSVP with zero effort?

SMS allows you to send anyone a link to an event invite. All they have to do is click it to indicate whether they will attend or not. It takes just a second, and you have a more accurate headcount.

2. Make Losing a Ticket Impossible

“Did you remember the tickets?” is a common enough question, but one that becomes obsolete with mobile wallet.

Once a consumer has purchased a ticket for an event, she will receive a link to add it to her Apple Pay or Google Pay wallet. It’s easy enough to include a link in an email that will automatically detect what type of phone she has and create the appropriate ticket profile.

Not only will she be able to scan the QR code at the event for entry, but she will also have access to details about the event, including time and location.

3. Use Push to Alert Users About Events

Push notifications are another benefit to event planners. For events that a mobile user has a ticket to, she can receive updates about the event, such as tips on where to park or changes to the schedule.

Once she’s opted into push notifications, you can send her updates on future events she might want to attend. Fans of your events will love this because they’ll get early access to future events. You can even give them a special offer to incentivize them for buying tickets early.

This drives revenue beyond email, and can have a significant impact on attendance as well as your bottom line.

4. Create a Sense of Community With SMS

Fundraisers get people’s attention. They want to be community-minded, and when you hold an event where you’re raising money for a good cause, people want in.

SMS is a wonderful tool for letting your contact list know about a fundraising event. You can include details in the text, as well as a link to RSVP, buy tickets, or get more information. And if recipients can’t attend, you can also include a link to donate to the charity without attending the event.

5. Provide Additional Value Via Push

It never hurts to go above and beyond customer expectations. Because large events can be a logistical nightmare to get to, you can also provide helpful tips via push notifications to help attendees navigate.

For example: if traffic is causing delays and congestion, you can text suggestions for alternate routes. If there are public transportation issues, you can send links to bus and train schedules.

While the event will be the experience that attendees remember, the process leading up to it should be seamless and helpful. Talk to Vibes about how we can help make your next event stress-free and memorable with a variety of mobile marketing tools.

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