The partner would then receive a 37-second-long voicemail explaining to them the reason for the break up.

For someone on the receiving end of the message, they may receive something along the lines of: "Yeah you are getting dumped. Your boyfriend, em, yeah. I mean, yeah, maybe you deserve more. Maybe you deserve that white picket fence."

"You are dumped. You are dumped. You are really, really dumped. Bind, some will say. Bind with Binder now at all good app stores. Bye!"

Tennent's Lager said it developed the app 'for laughs' during a series of YouTube comedy sketches.

The current range of messages are designed for male users but another version of the app, dubbed Bindim, is being developed for women. The app is currently only available in England.