Insights

Our highly engaged global audience gives CNNIC access to a wealth of information that we use to inform all projects. Segmentation, engagement and measurement of target audiences allow us to craft campaigns designed to achieve your goals.

Our global audience

intl-leisure-travel

34
million

C-suites

intl-leisure-travel

344
million

millennials

intl-leisure-travel

315
million

international leisure travellers

intl-leisure-travel

466
million

sports fans

Strategy

CNNIC brings data, business intelligence, distribution and considered creative choices into one smart strategy. From connecting audiences to your branded content, to providing training on news gathering - your project will be uniquely crafted to help you achieve your goals.

Content

Original content created with your target audience in mind – reach millions of highly engaged users around the globe with our award-winning content teams.

We split content creation into three categories dependent on the amount of branding visible and the type of audience you want to reach.

Commercial

Branded content created by our in-house creative agency, giving you access to audiences across multiple platforms. From video content to branding design, this global team provides expertise and first-class production.

Native

Content designed to seamlessly integrate with our editorial stories. This gives you the ability to have some branding, while retaining the authority and trustworthiness of the editorial.

Editorial

A chance to associate your brand with CNN editorial, designed to lead customers to your brand without overtly advertising. Tapping into our audience of highly engaged consumers across all CNN and WarnerMedia channels.

Nation specialists

Specifically created to fill a unique market gap, TASK help nations develop brand communications aimed at tourists, investors and event planners. The challenge of developing inspirational communications designed to engage different audiences is one that TASK is uniquely qualified to solve.

Distribution

Commercial Distribution sells award-winning CNN and WarnerMedia multiplatform content to hotels, travel operators and any other location outside a household. We add value to our clients' brands by making exceptional news and features available to fans wherever and however they want to consume our content.