7 Examples of Innovative B2B Content Marketing

Jeffrey L. Cohen / Social Media b2B / September 18, 2013

At Content Marketing World, my good friend Ann Handley, coauthor of Content Rules and Chief Content Officer of MarketingProfs, presented a number of innovative examples of content marketing. The following are some of the B2B examples she shared in her presentation. Any metrics or results came from Ann’s presentation or published information. These examples are meant to inspire B2B marketers to think bigger than just basic written or video content. And bigger doesn’t mean spending more money.

Content marketing means you consistently create and share information that is

Packed with utility

Seeded with inspiration

Honestly empathetic

to attract customers to you.

Here are 7 examples of innovative B2B content marketing:

1. Kinvey ebook

Kinvey provides a backend infrastructure that makes it easy for developers to set up cloud hosted mobile apps. It is a natural fit for them to create content about creating mobile apps, in this case one called How to Make an App: Android. This first content offering was so successful, they created a series of ebooks on create mobile apps for other platforms. More than 40% of customers who opened a Kinvey account first converted on a content offer.

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