Oct. 9, 2012 - PRLog -- October 09, 2012: India Equity Partners (“IEP”), a leading, independent, control oriented private equity firm based in Mauritius, having acquired the domestic road express business of TNT India in December 2011 and operated it as Startrek Logistics, today unveiled the new service logo and brand for the business.

Hereafter Startrek Logistics Pvt. Ltd. will operate with the service brand as SPOTON - Engineered For Accuracy.

Mr. Abhik Mitra, Managing Director, SPOTON & Platform CEO, IEP - Logistics Investments, said, "9 months after having acquired the business, we have now given birth to a new brand - SPOTON. It’s been an exciting journey resulting in the successful transition and growth of the business. “

SPOTON is represented by 3 colours - Orange, Green and White, similar to the Indian flag. The logo incorporates a network with a parcel at it’s centre signifying the integral customer and service centric focus with the backing of a well organised network.

Mr. Mitra added, “The logo can also be interpreted wherein the parcel is delivered accurately and on-time consistently with quality at every step. We believe the core value of our brand is ‘The System is the Service’, where the System is our network of people, processes, infrastructure and technology all baked into one identity.”

Mr. Sid Khanna, Chairman and Mr. KK Iyer, Managing Director of IEP said, “This acquisition has been positive in many aspects. Beginning with the speed and quality of the transition and separation, the implementation of the new IT system, and now the launch of a new service brand. We see strong potential in express logistics and will continue to make investments in this segment.”

The organised road express industry is currently worth about Rs 2,500 crore. Of this, about 70-80 per cent is held by three to four players such as Gati, Safex, SPOTON etc.

Mr. Dilip Sharma, COO, SPOTON, said, "Our tagline - Engineered for Accuracy, will differentiate the brand, which focuses on the most critical aspect of customer expectation: Accurate Delivery. The implementation of the new logo and brand will be immediate in all our collaterals and communications. Branding and livery on our trucks and people will also be immediate in key markets like Mumbai, Delhi (NCR), Bangalore, Chennai, Kolkata and will be rolled out in a phased manner across our entire network in the weeks/months to come. “