One of the Genius Steals creativity exercises is demystifying ideas as combinations by exploring the inspiration elements that informed an idea. We call it idea archeology.

This is harder the further the idea takes the inspiration and easier the less far it has gone, but no idea comes from nowhere. “It’s not where you take things from - it’s where you take them to." - Jean-Luc Godard.

Good ideas are, to steal from Aristotle, "lucid, pleasing and strange", because the achieve clarity and satisfy the mind through the combination of non-obvious things.

“While we’re thrilled about the response we’ve received to our take on the ‘zoom’ meme, for us it’s just another great example of our social media team knowing our brand—and its audience—and using that connection to tap into timely topics that are trending online.”

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One of the Genius Steals creativity exercises is demystifying ideas as combinations by exploring the inspiration elements that informed an idea. We call it idea archeology.

This is harder the further the idea takes the inspiration and easier the less far it has gone, but no idea comes from nowhere. “It’s not where you take things from - it’s where you take them to." - Jean-Luc Godard.

Good ideas are, to steal from Aristotle, "lucid, pleasing and strange", because the achieve clarity and satisfy the mind through the combination of non-obvious things.

“While we’re thrilled about the response we’ve received to our take on the ‘zoom’ meme, for us it’s just another great example of our social media team knowing our brand—and its audience—and using that connection to tap into timely topics that are trending online.”