Theme: Tell your story

Offer users a way into the story of you as an organization. What are your values? What do you offer? Talk about the "why" of what you do, not just the day-to-day "what." As an organization, make sure you know what user needs you fill.

Strategy: Communicate your core value in stand-alone postsCraft a post designed to make one of your core values clear. It might be about transparency (here's where our funding comes from), content (we're committed to your neighborhood, or we get the news first), expertise (our staff has a combined 150 years of experience) or the relationship with the community (we're your neighbors). METRICS: Watch reactions, comments and shares.