Blue starts operations as digital life insurer in HK

The first purely digital life insurance company in Hong Kong has started operations.

Blue will capitalise on its direct selling ability to offer lower rates to customers in a market that is almost already saturated.

Owned by Tencent (20%) and British insurer Aviva (40%), Blue will offer a life and a critical illness policy through the internet, according to its CEO, Charles Hung Tak-chow, in a recent interview.

Blue’s launch comes amid the Hong Kong government’s thrust to promote insurtech in the city. Several measures have been announced by the regulator to allow insurance firms to use technology to sell products.