New York,
NY (May 23, 2012) – HeBS Digital, the leading
digital marketing
and direct online strategy firm for the hospitality industry, is
excited to
announce the release of its newest website Content Management System,
the HeBS
Digital CMS Premium, which addresses the growing industry need for a
centralized
“digital content depository”.

The explosion of the mobile channel and the
emergence of the new
tablet channel presented a major challenge to hotel and travel
marketers:
creating and managing digital content throughout three distinct
distribution
and marketing channels - desktop, mobile and tablet. There is an
obvious need
for a centralized digital library that services all three channels.
HeBS
Digital’s proprietary CMS Premium provides exactly this functionality
and
serves as the hotel’s digital content depository of textual and visual
content.

The HeBS Digital CMS Premium was specifically
engineered to
provide hoteliers with the flexibility to customize their site
on-the-go and
refresh content immediately to accommodate the Google Panda and
“Freshness” SEO
updates. This solution also allows for
automated
content push to the hotel’s social media profiles on Facebook, Twitter,
Google+
and the hotel's mobile and tablet sites, enabling the hotel to maintain
content
freshness and accuracy across all marketing channels.

The HeBS Digital CMS Premiumprovides a wealth of
possibilities for
hoteliers. A hotel marketer can add and edit textual and visual content
at any
time, publish or un-publish new special offers, create packages and
promotions,
control the featured special promo tile on the Home Page, manage
photos, and automatically
push new specials and promotions to social media profiles and mobile
websites.

The ability to update, add to and refresh a
site is crucially important for several reasons. Hoteliers can avoid
expensive
third-party edits and revisions and save time by updating their own
copy,
specials and photo galleries. The power to easily refresh meta data and
on-page
copy allows hoteliers to respond immediately to Google Panda updates
and
maintain strong SEO performance.

“The value
of the HeBS Digital CMS Premium is
multi-dimensional,” said Max Starkov, President & CEO of HeBS
Digital. “In
addition to saving hoteliers precious dollars in the form of website
maintenance charges, the CMS Premium serves as the hotel’s main
depository of
textual and visual digital marketing content to be used across all
three
channels: desktop, tablet, and mobile. It transforms the property
website from
merely an online brochure to a fully equipped direct online sales tool.
The HeBS
Digital CMS Premium allows clients to build a multitude of new landing
pages
and fresh contentover time, and a
website with this solution typically has over 2,500 -4,500 pagesof relevant and deep content indexed by the
search engines. With the HeBS Digital CMS Premium, the hotelier
has a
firm grip on the reins of their site – no special content management
skills or
HTML knowledge required!”

Build a centralized library of the hotel’s digital content:
textual and visual

Create fresh, engaging and unique content on the fly

Add deep, relevant local content the search engines highly
value

Incorporate micro-formats and Schema codes to indicate
“freshness” of content to search engines

Push timely content such as special offers and promotions,
as well as events and happenings to social media platforms

Sync with the hotel’s mobile and enhanced tablet site to
automatically push content updates live to mobile and tablet users

The
HeBS Digital CMS Premium serves as much more than a Content Management
System.
It acts as a digital marketing content solution,
giving busy hoteliers a way to simply and successfully utilize their
hotel
website to generate bookings and boost revenues.

About HeBS Digital:
Founded in 2001, HeBS Digital is
the industry’s leading
full-service hotel digital marketing, website design and direct online
channel
strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel
digital marketing, social and mobile marketing, and direct online
channel
distribution. The firm has won over 190 prestigious industry awards for
its
digital marketing and website design services, including numerous
Adrian
Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit
International Awards, Interactive Media Awards, and IAC Awards.