…The news of PepsiCo’s purchase of SodaStream makes one thing abundantly clear: While the BDS campaign managed to deprive Palestinians of good jobs, it failed to prevent the company that had provided those jobs from becoming an enormous international success. Also significant is the fact that PepsiCo is the buyer: Years ago, it was one of the companies complying with the Arab League boycott against Israel. Omar Barghouti, a co-founder of the BDS campaign, is livid. He issued a statement declaring that the PepsiCo purchase notwithstanding, SodaStream “is still subject to boycott” READ MORE