The content, much of which was created in a partnership
with global entertainment company Tastemade, includes shows like "Kitchen
Little," which features children working with celebrity
chefs; "Tiny Kitchen," where chefs create small replicas of Disney
food; and a kitchen science program. The shows will
focus on "co-cooking" experiences, or parents and children cooking
together.

Disney hopes to draw in a new generation of viewers
by pitching the shows at their parents, who grew up watching
YouTube videos and are now looking for suitable content for their
children. Naturally, there will be product tie-ins to the
shows, with branded products, like kitchen utensils and
bakeware, as well as cookbooks. While the online food channel may
be new, Disney is no stranger to cookbook publishings; the EYB
Library contains dozens
of Disney-themed books.