28 | www.petfoodindustry.com
Mexico's developing pet
food market poised for
growth
As pet food recovers from the effects of a VAT enacted in 2014,
opportunities present themselves in this developing market.
LINDSAY BEATON
More on
top pet food
companies
www.petfoodindustry.com/
directories/211
Not only is Mexico among the top 10 pet care markets globally,
it's also among the fastest growing. Within that market is plenty
of growth in pet food, including some surprising numbers among
the premium and superpremium pet food categories as disposable
income in Mexico's larger cities allows pet owners to feed their pets
commercially - and feed them well.
Mexico's pet food market
Pet food sales in Mexico increased 13.7 percent
in 2015 to MXN42.6 billion (US$2.28 billion),
according to Ivan Franco, owner of Triplethree International, who spoke at Foro
Mexico in June 2016. While the volume
of pet food sold remained flat, sales
value grew significantly, at about 10
percent net growth after accounting
for inflation. These numbers are good
news for Mexico, where pet food sales
are just beginning to rebound
from the effects of a
value-added tax (VAT)
of 16 percent
Susan Schmitz.Fotolia.com and
corund.Fotolia.com
Mexico is continuing to recover from
a pet food VAT enacted in 2014,
presenting plenty of opportunities in a
developing market.

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