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The NBA will unveil its Opening Week, Christmas Day and Martin Luther King Day schedules during an hour-long TV special on NBA TV Tuesday night, marking "the first time the league has released portions of it early."

The league appears to be following the lead of the NFL. Typically, the NFL releases portions of its Week 1 schedule and its Thanksgiving Day slate prior to the release of the full schedule.

Additionally, NFL Network aired a primetime special on the release of the 2010 NFL schedule.

Christmas Day is the highest profile day of the NBA's regular season, usually featuring the league's best matchups. In each of the past two seasons, the league has scheduled five games for the holiday, with ESPN airing a game at Noon ET, ABC airing games at 2:30 and 5:00 PM, and either ESPN (2009) or TNT (2008) airing a primetime doubleheader at 8:00 and 10:30 PM.

Similarly, Martin Luther King Day features a day-long slate of games, typically culminating with a tripleheader on TNT (5:30, 8:00 and 10:30 PM ET). Last year's MLK Day line-up included an NBA Finals rematch (Magic/Lakers), while the previous year featured Kobe Bryant facing LeBron James (Cavaliers/Lakers).

The full 2009-10 NBA schedule will be released the following Tuesday (August 10).

Re: NBA to unveil marquee games on 8/3 rest of schedule on 8/10

NBA TV will announce key nationally broadcasted games for the 2010-11 NBA season Tuesday at 7 p.m.

In the past, the league would just release the schedule in a memo, but in the age of TV specials (i.e.The Decison), everything has become an event. So in a special program, NBA TV will reveal which teams will be featured during ESPN and TNT's opening week coverage, as well as Christmas Day and Martin Luther King Jr. Day matchups.
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One source told Starting Blocks that the Miami Heat will open the season at The Q against the Cleveland Cavaliers. If that's true, it will be like the Baltimore Ravens first game in Cleveland against the new Browns.

NBA.com will exclusively announce the full 2010-11 regular season schedule on Tuesday, Aug. 10.

It wasn't about being the team everyone loved, it was about beating the teams everyone else loved.

Re: NBA to unveil marquee games on 8/3 rest of schedule on 8/10

They have to play sometime, I can understand the rationale of getting it over with as quickly as possible. Still, the first game of the year is pretty insulting to Cleveland. I would have it in the first couple weeks, though.