Category Archives: Awards

Selecting the Best Text Analytics Software an Interview with OdinText Founder Tom H. C. Anderson It’s very exciting to see that for the first time in a market research publication, Text Analytics has been selected as the cover story. It truly Is a testament to how far the text analytics field has come in terms […]

Congratulations 2014 NGMR Award Finalists and Winners! Big Thanks to The NGMR Community who submitted so many good nominees again this year, as well as to our hosts at The Market Research Event, and to the NGMR Judging committee! [Photographs by Nelson Davis of AIP]

Reminder: Just two weeks left to nominate someone for the 2014 NGMR Awards! Today on The Market Research Event blog there is a post on how the annual Next Gen Market Research awards began. Each year the winners are honored at the biggest US Market Research Event (TMRE) and then participate in a panel discussion […]

Anderson Analytics’ OdinText Announces Patent for Powerful New Text Analytics Process Anderson Analytics today announced the granting of Patent No. 8,473,498 by the United States Patent and Trademark Office (USTPO) for the new powerful Natural Language Text Analytics process utilized in their OdinText software. The approach leverages contextual data and provides a process for […]

OdinText – Anderson Analytics Founder Honored In conjunction with the Advertising Research Foundation’s annual 2013 Re:think conference on Tuesday, Tom H. C. Anderson, founder of Anderson Analytics and inventor of OdinText text analytics software was honored together with several other distinguished research colleagues at the GRIT/RFL Ginny Valentine Award Ceremony. Other winners included • Kristin […]

Market Research Academics, Clients, and Suppliers, It’s that time of year again when we look for nominations for the 2012 NGMR and EXPLOR Awards. Winners will be honored at The Marketing Research Event in Boca Raton FL this November. We encourage early submission. You can read about last year’s winners on the TMRE Blog. Also […]

What is your research type? Greenbook’s 2012 GRIT report was released yesterday including this year’s list of the top 50 companies mentioned as being most innovative by researchers. I have to admit it was nice to see Anderson Analytics in the top 15 even though NGMR did not officially participate in the study. We dropped […]

Recent Comments

Kevin I wonder how the results might have been different if respondents knew that government employees are unionized at a rate 5 times higher than private... – Sep 05, 1:31 PM

Scott Upham Several main themes can be derived from this analysis - 40% are generally positive perhaps by association with people they know - factory workers, teachers,... – Sep 03, 8:09 PM

Scott Shemwell the “W” word is important. The statement, “shrank by half when respondents were asked to provide a reason for their opinion,” is key. Seems like... – Aug 28, 3:21 PM

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Text Analytics involves applying advanced statistics and other machine learning techniques to text data in order to find patterns and discover important relationships, which leads to valuable insights.
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