Hollow fame

Ever followed SkyNews on Twitter? I did this morning and below is the email I got a few hours later: For a split second I felt a hint of self-importance – “SkyNews, following me? Never!”. Well, actually, that’s right, it wasn’t a big deal. Their follower:following ratio is approximately 1:1. Will they ever actually read my tweets? No, not really. Do I see this is as a small step up the Big Brother-sponsored social ladder to fame and stardom? No, but I can easily imagine how this kind of process sucks many into thinking so.