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XEQUALS Complete Platform!

We Think About Working in Photoshop and Lightroom In A Much Different Way

Lots of other products offer you ways to apply a unique look to your work with a one-click fix that promises that your photos will stand out in an ever crowded digital universe.

Wrong.

How is your unique style going to come to life when anyone who buys those other products can achieve the same look? It’s not. When you apply a single preset as a stylistic choice, you’re not creating art, you’re following a fad. And that sucks.

You should demand a better answer — one that includes the best tools that shape and mold to your needs—rather than one-click effects that are simply a shortcut to sameness.

We Take A Different Approach

We’ve created a one-of-a-kind modular approach to presets. By using the same techniques as the masters, we started by thinking of presets as building blocks rather than lazy one-click effects.

Each product includes multiple elements: Mix, Tone and Grain for our Lightroom Presets and Mix and Tone for Photoshop. This modular approach means that they can be used one at a time for specific effects in targeted areas, or to blended together drive an overall look that is uniquely yours.

Having all of these wonderful tools at your disposal allows you to create something beautiful, and that is what photography is all about. – Jim Honaker

Instead of adjusting sliders for hours in an ad hoc fashion, we’ve developed a modular approach that will get you farther, faster in a more directed and predictable way. As you drive your unique style and begin to define your palette, we make it easy to process a ton of images in batches to get your signature look — unique to you and only you.

We’ve painstakingly worked to captured the essence of the classic films, papers, tonings, and mixes to bring you a palette that is as varied and world class as your own work.

Use Tools, Not Toys

By using these presets in unison with one another, you can create combinations that represent you and only you. By finding the combinations that you love, you’ve fast-tracked the creation of your unique style—just like the greats.

The XEQUALS Bundle includes all our products, which makes up the backbone of the XEQUALS Platform.

Rather than click around to find out what matters and why the Bundle rocks, here it is:

1) XEQUALS Color for Lightroom rapidly processes your images in the style of classic color film stocks. And, since it’s the largest collection out there, there’s no need to spend hours scouring the internet to fill in the gaps.

Polaroid 669

Fuji Provia

Kodak Portra

Fuji Velvia

Kodak Gold

Kodak Kodachrome

Fuji Superia

Agfa RSX II

Konica Super XG

Fuji FP

Cross Processing Effects

And 200+ others …

2) XEQUALS Black & White for Lightroom includes targeted presets that can be combined strategically to make specific adjustments. So apply as many as you like, get the look you love, and save the combination as your own.

Ilford HP5

Kodak Tri-X

Fuji Neopan

Ilford Delta

Kodak Portra 160

Kodak T-MAX

Rollei R3

Forte Fortepan

Daguerreotype

Sepia Tone

Konica Infrared (IR) 720

Fuji Neopan

and 200+ others …

3) XEQUALS Super Kodachrome for Lightroom delivers high saturation in the style of Kodak Kodachrome alongside Super Punch – hands down the most aggressive black and white preset you can own.

Kodak Kodachrome – this is one of those films that everyone loves because it just works – ’nuff said.

Super Punch – this Preset does exactly what it name suggests, and it’s really good at it.

4) XEQUALS Sampler Pack for Lightroom includes our original modular-style presets and a few creative one-click artistic effects.

Summer Holiday

Mad Max 3200

Straight Muggin’

Herb Ritts (Curve, Mix, and Punch)

Morning Blue

Ekta Chromeo

Polaroid 600 (Grain, Light Leak, Lens, Tone, Blue, and Yellow)

Holga (Lightroom and Adobe Camera Raw Version)

Smooth as Velvia

Infra Ready

The 400 (Tri-X)

City Scapes

Summer Rain

5) XEQUALS Color For Photoshop puts ACR on steroids. We asked photographers like you to put this product through its paces in real-world scenarios, and we used their feedback to improve and enhance our most popular film styles for use in Photoshop.

Polaroid 669

Fuji Provia

Kodak Portra

Fuji Velvia

Kodak Gold

Kodak Elite

Kodak Kodachrome

Fuji Superia

Fuji Sensia

Konica Super XG

and 25+ others …

6) XEQUALS Black & White For Photoshop allows you to balance tone and contrast in harmony to reveal the unique relationship that exists between them with the same romance you’d get from the originals.

Rollei R3

Daguerreotype

High Contrast Pass

Forma Formapan

Fuji Neopan

Ilford Delta

Ilford HP 5

Kodak Pan-X

Kodak Portra

Kodak T-Max

and 25+ others …

7) XEQUALS Color Overlays for LR We’ve taken duotones to a place where experimentation, attitude, and color all blend together in seamless harmony.

Yellow Overlay

Red Overlay

Green Overlay

Blue Overlay

Purple Overlay

and …

The Bonus That’s Just For You

We’ve also added a special bonus to our little baby, here. It’s an exclusive release that will only be available here.

At no extra cost, we also include a copy of our brand new release of the the XEQUALS Film Booster for Lightroom with your purchase.

This batch of presets capture the nostalgia of days long gone with their milky washes and heavy grains – like being able to experiment with a film camera at a fraction of the cost.

You get access to over 50 different styles to choose:

Kodak Portra

Kodak Portra X-Pro

Fuji Reala, Kodak Ektar

Polaroid Time-Zero

Fuji Provia

Rollei Infrared

Rollei 80s

Lomo Redscale

Polaroid Polachrome

The pack is broken down to its elements just like all of our other products. You can combine the uniqueness of multiple individual films into one preset … making your own film stock without buying expensive equipment or chemicals.

We’ll be releasing it to the public in the future, but for now, it’s only included with the Bundle at no cost to you.

Don’t Tell Me, Show Me

The proof is in the work. Below are some before/after samples of the XEQUALS Platform in action — just as you would use in your own work.

Agfa RSX II (Tone and Mix)

While many have never shot this film, it’s characteristics make it a favorite for shots that need a little love in the warm tones. With XEQUALS Color, included right here, now is your chance.

Kodak Elite Chrome 100 (Tone and Grain)

As one of our staff’s favorite picks – Kodak Elite Chrome 100 brings you one of the highest color saturation’s available in a Preset without being totally obnoxious about it.

Ilford Delta 3200 (Tone, Mix, Grain)

Working in black and white is an exercise in managing tone and contrast in harmony to reveal the unique relationship that exists between them. With Ilford Delta 3200 we bring them together with the same romance you’d get from the original.

This is one of those films that everyone loves because it just works – ’nuff said.

All Film Product Names listed are trademarks of their respective holders. None of the companies listed on this page endorse or sponsor XEQUALS, or any other content contained on this page, nor are they affiliated with XEQUALS. All trademarks and copyrights are the exclusive property of their respective owners.

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Ilford Delta 400 + Visual by Brandon John

Lomo Redscale 100 Red Tone

Ilford Delta 400 + Visual by Brandon John

Fuji Provia 100F + Visual by James Foster

Kodak Gold 100 + Visual by Charlie Lopez

Kodak T-MAX 3200 + Visual by Jeff Hirsch

Agfa RSX II + Visual by James Foster

Fuji Velvia 100F – Visual by Craig Ferguson

Fuji Neopan 400 + Visual by Ian Barber

Kodak Kodachrome + Visual by Brandon John

Fuji Provia 100 XPro Tone

included in this download

Everything

The whole enchilada

All the marbles

Soup to nuts

The whole kit and kaboodle

Everything and the kitchen sink

Bonus: XEQUALS Film Booster

Bonus: XEQUALS Cinema Films

The cool thing is that not only can these presets now be applied as layers in Photoshop, via ACR, and controlled via mask and blend modes, but the layer they’re applied to can be created as a smart layer - so it's easy to iterate and test different combinations.

- Michael Colby

Like the other XEQUALS packs, the separation of Mix/Tone/Grain is an excellent idea. Although I rarely use the grain to emulate film, I find the mix + tone makes a huge difference to the look and feel of an image. Being able to scroll through a set of presets will usually find the exact one that brings an image to life - especially if what I've visualized seems "flat" under Lightroom.

- Matthew Page

Back in the days of film, my go-to for outdoor work was Fuji Velvia - a vibrant color, low grain slide film. In the digital era, when it's all too easy to go over the top with color, XEQUALS presets allow me to replicate those tones and colors with a simple click in Lightroom. I can select the preset on import and by the time my photos are in my Lightroom library, they already have the look I'm after.