Industry news

Woods of Windsor unveils new look and three new fragrances

Woods of Windsor has relaunched its range of bath, body and home fragrance products with new eye-catching packaging that captures the essence of the brand. New larger sizes offer greater value and savings to customers, and three new contemporary and on-trend scents sit alongside the current portfolio of core floral fragrances – Blue Orchid & Water Lily, Bergamot & Neroli and Cedar Woods.

The new look features beautifully ornate illustrations to depict each fragrance and its key ingredients. Inspired by nature, the illustrations are intricately hand-drawn and painted. In response to consumer demand, all unnecessary secondary packaging has been removed – only the Eau de Toilettes and Fine English Soaps are contained in protective cartons – allowing Woods of Windsor to offer better value to consumers with larger sizes at no extra cost, whilst also being kinder to the natural environment it reflects.