Students’ Twitter-based race relations campaign takes off

Take, for example, #BBUM, the hashtag a group of University of Michigan students used this week to discuss race relations at colleges. The hashtag’s abbreviation stands for “Being black at the University of Michigan,” but it quickly set off a national discussion that went well beyond that one school.

Tyler Collier, a senior at the University of Michigan and president of the Black Student Union, said the hashtag was created because “we really just wanted to create a platform for our voices to be heard.” It was a heartfelt approach, and it has resonated.