Target is set to launch its own virtual operator in a bid to compete with Walmart and its Straight Talk venture with Brightspot, set to launch this Sunday and powered by T-Mobile. The key differences being touted as advantages by Target against Straight Talk and Verizon include an additional 5% discount with monthly service when tied to a RED Card as well as Gift Cards worth $25 with every 6 months of continuous service. The service plans are as follows below:

Unlimited Talk and Text: $35 with no data access

Unlimited Talk, Text and Data: $50 with 1GB of 4G speed with throttling after 1GB

Unlimited Talk, Text and Data: $65 with 4GB of 4G speed with throttling after 4GB

International Texting: Additional $5 monthly on top of rate plan

International Calling and Texting: Additional $10 monthly on top of rate plan

The service will offer a line of smartphones as well as activation kits with multiple SIM card sizes. The complete breakdown of the MVNO follows below: