By guest author Keeley Mitchell, Zi Living
Honing in on diversity can increase the cash flow into your yoga biz!
Happy October everyone! Hope you all had a wonderful summer. As the lazy summer days fade away, it is time to refocus and get back on track on with our businesses.As you refocus on your yoga business, I want you to think about your target audience. What does this audience look like?When you market your business do you have the Western ideal yogi in mind? You know, the … [Read more...]

By guest author Keeley Mitchell, Zi Living
Yoga classes may be conducted in silence if ASCAP, BMI, and SESCAP keep going after yoga studios for music licensing fees.
You may have noticed that The Business Side of the Mat took a hiatus when the New Year rang in. However, The Business Side of the Mat is back with even more juicier legal and business advice for yogis.During my hiatus, a growing issue in the business world of yoga took center stage in the United States. My phone started to … [Read more...]

By guest author Keeley Mitchell, Zi Living
Happy New Year!! I know it is a little late but this is the first chance I have had to wish all you beautiful yogis out there a happy new year. I truly hope your 2014 is off to a great start.My year is definitely off and running. However, over the holidays I entrenched myself in some heavy self reflection. Most of this reflection had to do with handling the passing of my aunt.On October 14, 2013, my aunt passed away. Out of the four sisters … [Read more...]

By guest author Keeley Mitchell, Zi LivingFor better or for worse, the holiday season is here. The verdict is still out for me on whether it is for better or for worse.Like most, when the holiday season comes, I often start to feel stressed and overwhelmed. It is like I am on the verge of an anxiety attack at any minute because I am trying to do everything and still create the perfect holiday experience for my family.
This year I tried to cancel Christmas with the proclamation that … [Read more...]

Got burning questions about how to open a yoga business? Does all the legal and marketing talk make your head spinning?
Then you need to watch Yoga Biz Studio On Air Show, a weekly internet show that equips yoga studio owners and independent yoga teachers with the necessary business, legal and marketing knowledge to run successful yoga businesses. … [Read more...]

By Keeley Mitchell, Zi Living
Recently I had the pleasure of having someone inquire about my services and in our discourse she asked two questions.1. How much experience should she have before opening her yoga studio?2. How much money does it cost to open a yoga studio?While I could not give her a definitive answer to her questions, I felt our discussion was still a positive one. You see, I gave my inquirer kudos for doing her research well in advance so she could plan … [Read more...]

By guest author Keeley Mitchell, Zi Living
Welcome back for another discussion from The Business Side of the Mat.In this article I wanted to delve a little deeper into the idea of committing to your business. When I speak of commitment, I am not referring to your commitment to your clients and students. I know that you are committed where that is concerned. I am referring to your commitment to running your business and growing it.
It's about truly making the commitment that you will treat … [Read more...]

By guest author Keeley Mitchell, Zi Living
Welcome to The Business Side of the Mat! Where yogic principles are aligned with good business sense.I know. I know. I bet you are thinking what I just said is contradictory. However, I stand before you - in warrior pose actually – to say, 'Au contraire my yogis'
Running a successful, profitable yoga business need not conflict with your principles.
And in this series on The Business Side of the Yoga Mat, I plan to give you tips on how to align … [Read more...]