In 2015 searches on mobile devices will exceed desktop searches for the first time. For many customers the first place they look for a new restaurant is on their smartphone. A common search is “best ????? in CITY”. For example “best pizza in Detroit”. With Google’s...

I speak with many restaurant owners and marketing professionals frustrated by social media marketing. Everywhere you turn some expert is telling you have to be there. Many of you jumped in a few years ago with Facebook pages and worked hard to build your page “likes”....