Outils-et-references

Biblio design et enseignement

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True Blue Stands Out in an Earthy Crowd. According to who explore the complex interplay of color, mood and behavior, blue’s basic emotional valence is calmness and open-endedness, in contrast to the aggressive specificity associated with red.

Blue is sea and sky, a pocket-size vacation. In a study that appeared in the journal Perceptual & Motor Skills, researchers at Aichi University in Japan found that subjects who performed a lengthy video game exercise while sitting next to a blue partition reported feeling less fatigued and claustrophobic, and displayed a more regular pattern, than did people who sat by red or yellow partitions. In the journal Science, researchers at the University of British Columbia described their study of how computer screen color affected participants’ ability to solve either creative problems — for example, determining the word that best unifies the terms “shelf,” “read” and “end” (answer: book) — or detail-oriented tasks like copy editing.

The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use. Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week.