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After last year’s smash hit, I’m excited to announce that dates have been announced for Accelerate 2018! Accelerate is VTS’ annual user conference and so much more– it’s commercial real estate’s innovation conference. Attendees can...

I wasn’t sure what to expect when I sent Monday’s email delaying the Summit. If I’m honest, I was bracing for backlash…though I think that’s a default state for we product marketers every time we hit the ‘send’ button. To my...

Today, due to a litany of personal and professional challenges, I had to delay the Product Marketing Summit by 30 days. Getting the first Summit off the ground has been a haul, though I and our community (700 strong!) strongly believe in the vision. These emails are...

I was taking another look at VTS’ 4Q17 product roadmap today and it (along with having to check some salespeople making promises that were a little too confident) sent me down memory lane today. This is our fourth incarnation of a true, external product roadmap...

One of the things I’ve found the most challenge and love in during my time at VTS is that we’re powering a technological transformation. Commercial real estate is the third largest asset class in the world and also the most archaic. Many of our clients had...