With significant unmet potential, the region sees positive growth in retail tissue volume. Habit formation and soft drivers, including improved product availability, help to support the demand. However, economic and political instability in the region led to pricing pressures, which adversely affect industry revenues. Adding to pricing pressures is the expansion of regional, especially Turkish, and domestic brands and private label, which offer quality products are lower price points. ...

Euromonitor International's Retail Tissue in the Middle East and Africa global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Retail Tissue in the Middle East and Africa

Euromonitor International

March 2017

Introduction

Regional Overview

Leading Companies and Brands

Forecast Projections

Country Snapshots

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