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Amazon Launches Gift Card Program with Facebook

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.

The service, Amazon Birthday Gift, lets an Amazon user on Facebook start a gift card for any of their friends on the social media site. Once the gift is created, mutual friends will then be notified via Facebook and asked if they want to contribute to the gift.

While the message will not appear on the recipients Facebook timeline or in the newsfeed until their birthday, it will show up on the recipient’s wall on their birthday that allows them to redeem it at Amazon.com.

Watch the video below to see exactly how the Amazon Birthday Gift program works.