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According to Statista; there is a 36.63% success rate of campaigns on Kickstarter which means the remaining 62% fail. Do you know why? The reason is that the people behind them only know how to start a Kickstarter project and not how to launch it like a Fortune 500 Company CEO.

This post will guide you about the key factors to consider that make the most successful Kickstarter videos and also whether you should make the video by yourself or go for a professional Kickstarter video production company. So without further ado, let’s get started:

Thousands of Kickstarter campaigns are launched each year, but not all of them achieve their goal. Though there are many reasons why this happens, one thing that is common among all of them is that they miss the one secret ingredient that makes successful Kickstarter campaigns.

Online video marketing services are unequivocally the most important part of a company’s marketing process. There are tons of benefits of video marketing that many businesses haven’t realized yet and unfortunately, because of that, they are missing out on a gold-mine here.

Commercial video production, whether live-action or animated, has significantly increased in the past few years. According to Dream Grow; 90% of the information transmitted to the brain is visual. And that is the reason why more and more brands are leveraging business video production services.

A question that comes to the minds of everyone dipping their toe into the vast sea of video marketing. Well for starters, a professional animated explainer video company will do much more than just increasing your revenue.

Why are you having this video created, what do you hope to accomplish with it, what is the message you are trying to get across your viewers?

Who are your main competitors? Please list website url’s for reference if possible

What separates you from your competitors? What makes you unique (or what will make you unique when you launch)?

Who is your target audience? Take us inside the mind of your target customer. Please describe them not only in demographic terms but also in terms of what motivates them, what keeps them up at night, what barriers/”pain points” they might currently be facing that could lead them to need a product or service like yours, etc.

How is your service making their life better? How do you address the above mentioned barriers and pain points of your target, especially in comparison to other offerings out there?

What do you want the main takeaways to be after people watch your video (don’t list every single point that may be covered, instead list the key takeaways that you need to stick with people after seeing this)?

Any “do’s and don’ts” in terms of the video? eg. tonality to either use or avoid, certain buzzwords to focus on or avoid, etc?

Do you have call-to-action that you’d like to include (eg. call, click here, sign up…)?

Any brand tagline or slogan that you’d like to include at the end of the video?

Do you have a specific running time/length in mind (60 seconds, 90 seconds etc.)?

Do you have a preferred color scheme you wanted us to use in the video?

Are there any videos or styles that you would like to emulate in this production? Please provide specific links.