Little to late Carris you already misguided your customers and lost major money. $185 is way to high.

12:39 pm September 16, 2011

vinod radhakrishnan wrote :

These predictions look weak. They should have taken into account these kinds of business moves scenario when coming up with the initial estimate of 320$. This is not an unusual or infrequent business model as well. They are just rushing with numbers. Even 185$ may be way too high.

12:43 pm September 16, 2011

Trent wrote :

Neflix took its loyal customer base for granted. Cancelled membership this month after many years as a customer

12:47 pm September 16, 2011

Dave wrote :

The more customers NFLX loses, the less cash they'll have to pay for the streaming rights. Not inconceivable that they could run out of cash.

12:48 pm September 16, 2011

Yuji wrote :

Why don't they go global!!! Come to Japan for instance. Hulu just came over with such a crappy service with contents so yesterday compared to what they have for their US subscribers. Plus, their monthly sub costs around 19USD for Japanese customers if converted to USD compared to their 8USD over in US...

12:51 pm September 16, 2011

Dave O wrote :

NFLX forgot the time-proven strategy of slowly boiling the live frog - he doesn't notice if you turn up the heat slowly. They should have raised prices by $1.99 per year instead. There would have been far less fallout and they would have increased revenue by a healthy percentage without killing the stock price. I realize that their costs have increased a lot, but they should have continued to build the customer base for a few years.
Makes me wonder about the executives.... this was quite a misstep.

1:07 pm September 16, 2011

Tom@ sphereusa.org wrote :

In a uncertain economy Netflix has done a Great Job of building confidence in the consumer with what they have to offer. Or should I say had to offer..... What they should have done was offer a ridicoulas price point on a promotion while changing there product line. The focus would have been on the perceived savings and not on pay more and get less. You would think that they could afford to spend there dollars wisely on better analysts... It concerns me that they are not paying more attenion to there business. Reminds me of what Block Buster did in there final attempt to save there business

1:08 pm September 16, 2011

Jay wrote :

Like millions of other NFLX customers, I dropped my "DVD in the mail membership" yesterday. The fallout from the price hike is just beginning...many more customers will drop once they see the higher fee showing up on their credit card statements.

1:17 pm September 16, 2011

Timmy wrote :

Its not only the price hike that got folks angry it was separating the DVD and streaming plans. Most of the folks that cancelled did so not because they can't afford a few extra buck but because Netflix pissed them off with these whole sale changes. Raise prices by $1.99 across the board instead of what they did and nobody is blinking an eye today.

1:25 pm September 16, 2011

Silly NFLX wrote :

I just cancelled the streaming service since the price increase. Online streaming is convenient but the quality and selection are not good enough for me to pay the extra dollars for it. I have a high end home theater system and the audio/video feed from NFLX streaming is way sub par (compared to the BluRay discs that I also get from them).

1:36 pm September 16, 2011

GOD please give NFLX a brain wrote :

Even Apple had to drop the price of their iphone four years ago after it came out. WTF is NFLX thinking. Are they really that dumb? They need to rectify this matter quick before their stock plunges. What's wrong with the CEO? Is he on some kind of a drug that mutated his brain? At this point, the best way to recover is to apologize and lower the price slightly. 60% increase? Did the CEO forget that the economy is not even growing by that much let alone the dividend we get from the bank is less than 1% per year.

1:36 pm September 16, 2011

CS wrote :

Is it that they can't "prognosticate", or that some execs had some shares to sell before the result of the price changes were fully understood by the investors & analysts? I think an honest assessment by NFLX would have said, "Well, we want to change the prices because we think we'll make more money that way in the longer run, but there's a 50% chance that customers will be really ticked off and we'll see a bad quarter or two ... or twelve."

1:44 pm September 16, 2011

Laughing Observer wrote :

Gotta' laugh at NFLX. After trying to defend the indefensible regarding their price hike, they now are stonewalling the pushback from their customers. This is a direct result of a company actually believing their own PR, ie: that they are the best offering out there, and customers will just fall in line. They drank their own KoolAid.

Also they skipped Econ 101. Open up the price points, thus the margin wide enough, and the competition will just jump in, undercutting you with better service and pricing. NFLX, watchout for Amazon.

2:54 pm September 16, 2011

RPC wrote :

Not only the ridiculous price increase, but also the lack of captions on many streaming movies. NFLX has not yet developed technology to insert captions. Millions of deaf customers were turned off by inferior technology and thus quitted as subscribers. The management of NFLX has kept repetitive promises. Hogwash! Now, I switch to DVD movies only that have captions.

3:21 pm September 16, 2011

Billy S wrote :

Was a customer since the start... cancelled last month! I like the services but not at $25 per month! Wake up... it's a recession... people are just not that dumb to pay... new world...

5:20 pm September 16, 2011

AMK wrote :

The reason why a lot of people are cancelling (IMO) is that, at last, here is one thing that they can affect by not participating in (other purchases such as gas, food, insurance, etc.) So it was wrong for Netflix to try and snake their customers like they did but part of the what the backlash is actually responding to the sense of helplessness consumers are feeling while costs continue to rise all around them.

4:37 am September 19, 2011

Matt wrote :

I don't have an MBA in business or the 20 years experience that I'm sure the CEO's at Netflix have but I can tell you that a 60% price increase (in the midst of a recession) is sudden death in the business world. Cable companies raise their rates all the time but my bill never jumps from $50 to $80. Netflix clearly has over valued their product and undervalued their competition. Their are plenty of rivals to watch online video such Amazon, Hulu, Youtube, HBO, and others coming on strong as well. Their collection of streaming videos is sub-par in price comparison and quality when you combine the alternatives. The only thing that kept me as a subscriber was the good deal. However, the good deal ended when it cost me as much as my internet service.

9:33 am December 6, 2011

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