The sweet spot for sales success

Prospecting and marketing should be intentional activities that producers and the agency engage in on a daily basis. You can't have one without the other.

By Wendy Keneipp|April 14, 2018 at 09:51 AM

X

Share with Email

sending now...

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

if you’re thinking that marketing is simply a waste-of-time activity, you’re missing out on sales opportunities. Guaranteed. (Photo: Shutterstock)

As much as we’d like it to, consistent success in sales doesn’t just magically happen. As sales organizations, insurance agencies need to take a very intentional approach to distributing time, resources and financial investments across both prospecting and marketing activities to find that sweet spot for sales success.

I was very lucky to get to be in Austin for the WIFS National Conference this year, where I got to meet Katherine and Holly. Both women are incredible in their own right, and both women are taking on new roles in our industry and working tirelessly to make an impact in their communities and abroad.