Industry vet to rule sales and marketing teams for UK and Ireland ops

International managed services bigwig Logicalis has hired former Insight exec Tony Brooker to run its sales and marketing teams in the UK and Ireland, El Chan can reveal.

The industry vet starts early next month (4 August) and will manage a team of 120 staff, the majority of whom are in field sales, but he will be expected to swell the ranks of the 10-strong telesales unit.

UK boss Mark Starkey tells us he is working through the plans with his new lieutenant but said "obviously new customer acquisition will be the key".

"At the high end we sell complex managed services but we are trying to get into repeatable managed services," he said.

Brooker was the EMEA veep of sales at Insight, a volume-based reseller where services comprised a single-digit percentage of the overall turnover. He left last October amid a change at the top.

Prior to his time at Insight, Brooker held sales manager roles at resellers Cancom and Systemax. He was also the European general manager for SCC prior to heading SCC's mid-market biz SCC Exchange.

Brooker replaces Logicalis former sales director Phil Orford, who departed in January by mutual consent, the same month that group CEO Gary Bullard upped sticks after just 60 days on the job.

Group COO Mark Rogers stepped into the top job and remains in place, with the company not believed to be seeking a permanent replacement.

Stuart Fenton, the former Insight EMEA president who recently acquired and rebranded Microsoft ERP integrator Tectura to QauntiQ, said Brooker had been "instrumental" in building Insight's mid-market biz. ®