Design

Our goal is to put the fun in functionality. Yes, we’re doing our utmost to make the products as easily useable as possible, but we also think enjoyable designs make for happier parents. After all, you’ll spend most of your waking hours looking at the baby during the first year.
For design, you can choose:

Scandinavian

Full of simple yet colourful, gender-neutral designs. Think spring-fresh days, summery stripes, fall fun in the park and warm and snug winter strolls. You can see some of our Scandinavian patterns below.

Moomin

Full of adorable Moomin characters and Moominvalley scenery in exclusive designs – also gender-neutral. The Moomins are cartoon and novel characters created by Finnish artist and author Tove Jansson and they are loved to this day all over the world. You can see some of our Moomin patterns below.