The seeds of "Lovehart' were sewn with a quest to combine the two distinctive creative styles of husband & wife team Simon & Theresa Hart. Working closely together they have developed a brand specializing in design led stationery textiles & gift related products. The threads that bind them are a love of pattern & colour a sense of playfulness combining old & new with an occasional nod to old fashioned values & the joyful differences between boys & girls.

A decade ago Bouf was born in London. Our inspiration was the capital’s iconic Spitalfields market. The aim was to transport that same creative Spitalfields energy derived from sellers and makers into a great online marketplace.

Our core team of devoted design-hunters has a great job. We seek out the hottest design talent, from iconic manufacturers and known brands to the new kids on the design block. We curate the best design talent for Bouf and now work with over 500 handpicked suppliers. The new improved, redesigned Bouf online marketplace makes our selection easier than ever to navigate.