The client employs about 20,000 workers and has a strong track record
spanning over 30 years. The client specializes in generating fuel and
energy which powers up multiple industries and drives economic growth.
To aid the client in better understanding and engaging with their
customer base, Fusionex will be providing a platform that will provide
hyper-targeted offerings to its customers.

This platform enables customers to be targeted based on their
consumption patterns, demographic profiles, purchasing patterns and
other parameters. The client’s digital marketing arm will be able to
target customers more accurately and intuitively. Customers will only
receive relevant promotions and will be spared the annoyance of
irrelevant messages. With this ability to conduct targeted marketing
campaigns, the client will gain from expenditure savings as they will
not need to waste resources on unnecessary customer engagement
activities.

Fusionex will also be providing the client with Fusionex BDA, AI,
Machine Learning, and Cloud computing. These solutions will help the
client manage customer records and profile customers based on which
products and services they use regularly. In a simulation of the
client’s customer engagement and management, Fusionex is projected to
help the client increase customer engagement efficiency by 17%.

Fusionex Founder & Group CEO Dato’ Seri Ivan Teh said, “We are thrilled
to be working with a company that is as forward thinking as the Client.
By enhancing their customer engagement platform via embedded AI and
Machine Learning, the Client will gain powerful insights and foresight.
This will allow them to better serve their end-customers.”

About Fusionex

Fusionex is an established multi-award winning data technology provider
specializing in Analytics, Big Data, IR 4.0, Machine Learning, and
Artificial Intelligence. Its offerings are focused on helping clients
unlock value and derive insights from data. Featured on Forbes,
Bloomberg, Gartner, IDC, Forrester, Edison and Huffington Post, Fusionex
is the largest Big Data Analytics company and market leader in ASEAN,
bringing state-of-the-art, innovative and breakthrough data-driven
platforms to its stable of clientele (including Fortune 500, FTSE
companies, large conglomerates as well as a wide array of small and
medium enterprises (SMEs)) that spans across the United States, Europe
as well as Asia Pacific.

Gartner’s 2018 report on Modern Analytics and Business Intelligence
shortlisted and commended Fusionex’s data technology platform. In
addition, Fusionex has been as identified as a Major Player in IDC’s
MarketScape Report for Big Data & Analytics. Fusionex is the only
ASEAN-based company to be featured in both reports, cementing its
credentials in the data technology market for this region.

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