Saturday, October 6, 2012

He did Samsung and now it's the turn of Nokia. Building on the launch of the iPhone 5 and the possible disappointment of many, Nokia launches a TV commercial in which he compares the color of its Lumia 920 with the traditional colors of the iPhone 5.

In the video, there is a gray city that focuses on the tail of an App Store to buy the new iPhone 5. All users end up buying one until one of them gets the idea that, instead of white or black, could color your iPhone in another color.

That's when there are new colorful characters and music that contrast with the world "gray" of the new iPhone 5 introduced at first.

As usual, the spot ends with the tagline "This is Lumia". Besides, Nokia used the Twitter hashtag # switch to prompt comment on the new campaign.