CellBase

The most expansive and up-to-date cell phone database available on the market.

About CellBase

CellBase is the nation’s largest and highest-quality source of mobile phone numbers, each of which is matched to a corresponding voter file. CellBase contains nearly 125 million mobile phone numbers, as well as detailed confidence scores that provide additional insight into their quality. Whether powering accurate market research programs or voter contact efforts – industry leaders rely on CellBase to contact their target audience more effectively.

With more and more Americans abandoning traditional landline telephones, CellBase is essential for contacting the millions of Americans who have transitioned to using only mobile phones.

For years, campaigns and organizations have struggled to reach young voters and potential voters. CellBase provides the ability to engage these with these voters in ways that were previously impossible.

CellBase can be used in conjunction with TargetSmart’s other phone records to achieve higher contact rates than ever before.

CellBase provides campaigns, organizations, and companies the ability to contact their target audiences at unparalleled rates.

More Info About CellBase

Sourcing

CellBase provides mobile phone numbers for over half of the registered voters in the United States. TargetSmart has long been the market leader in matching voter records to mobile phone numbers. With the introduction of CellBase, TargetSmart has now doubled our existing coverage; creating an invaluable resource for the political arena.

Monthly updates.With constantly changing databases of mobile phone subscribers, it’s imperative to maintain current contact data for cell phone users and a current connection to their corresponding voting record. CellBase is updated monthly to ensure data is accurate and reliable.

Multi-Sourcing.Leveraging data from multiple source compilers allows us to cross-reference each phone number against other databases; creating confidence scores that enhance the quality of the data.

Cutting Edge Matching. With ExactTrack and other record linkage strategies, the mobile phone coverage on the voter file has been maximized, allowing clients to reach voters more effectively.

Coverage

TargetSmart sources its wireless numbers from multiple national data aggregators. Using our proven, multi-sourced approach to building high-quality data products, CellBase takes political market research and voter contact to a new level.

CellBase May 2017 External Totals

State

Voters

Registered Voter Wireless

Registered Wireless %

VAPs

VAP Wireless

VAP Wireless %

Voters & Vaps

Total Wireless

Total Wireless %

AK

535,590

161,620

30%

70,157

24,201

34%

605,747

185,821

31%

AL

3,256,148

1,883,023

58%

876,510

380,691

43%

4,132,658

2,263,714

55%

AR

1,743,819

937,179

54%

605,982

266,128

44%

2,349,801

1,203,307

51%

AZ

3,997,509

2,111,432

53%

1,015,626

464,199

46%

5,013,135

2,575,631

51%

CA

19,397,640

10,956,972

56%

7,424,645

3,410,337

46%

26,822,285

14,367,309

54%

CO

3,662,138

2,008,544

55%

831,640

377,805

45%

4,493,778

2,386,349

53%

CT

2,343,246

1,310,931

56%

671,485

309,094

46%

3,014,731

1,620,025

54%

DC

436,170

212,724

49%

135,879

56,276

41%

572,049

269,000

47%

DE

694,325

416,422

60%

168,419

75,101

45%

862,744

491,523

57%

FL

13,611,492

7,809,237

57%

3,937,305

1,794,820

46%

17,548,797

9,604,057

55%

GA

6,797,875

3,387,656

50%

1,634,169

675,501

41%

8,432,044

4,063,157

48%

HI

766,643

384,999

50%

155,662

81,346

52%

922,305

466,345

51%

IA

2,119,322

1,075,876

51%

446,841

193,386

43%

2,566,163

1,269,262

49%

ID

823,198

420,719

51%

310,042

153,037

49%

1,133,240

573,756

51%

IL

8,775,135

5,597,170

64%

1,806,068

951,416

53%

10,581,203

6,548,586

62%

IN

4,356,796

2,551,864

59%

1,097,459

515,747

47%

5,454,255

3,067,611

56%

KS

1,776,924

1,010,306

57%

479,541

207,997

43%

2,256,465

1,218,303

54%

KY

3,316,630

1,519,398

46%

706,787

278,856

39%

4,023,417

1,798,254

45%

LA

3,028,676

1,848,895

61%

782,837

373,716

48%

3,811,513

2,222,611

58%

MA

4,523,759

2,136,971

47%

1,061,444

448,162

42%

5,585,203

2,585,133

46%

MD

4,148,900

2,036,179

49%

972,230

387,788

40%

5,121,130

2,423,967

47%

ME

1,052,752

324,669

31%

182,783

50,864

28%

1,235,535

375,533

30%

MI

7,354,530

3,712,815

50%

1,676,759

659,869

39%

9,031,289

4,372,684

48%

MN

3,284,966

1,875,396

57%

789,890

365,238

46%

4,074,856

2,240,634

55%

MO

4,127,998

2,149,283

52%

1,020,293

432,134

42%

5,148,291

2,581,417

50%

MS

2,067,300

992,037

48%

493,877

217,208

44%

2,561,177

1,209,245

47%

MT

697,943

276,894

40%

142,571

53,591

38%

840,514

330,485

39%

NC

6,732,306

3,522,351

52%

1,784,118

728,206

41%

8,516,424

4,250,557

50%

ND

440,856

180,164

41%

90,730

39,799

44%

531,586

219,963

41%

NE

1,216,262

536,189

44%

260,142

94,881

36%

1,476,404

631,070

43%

NH

985,630

349,580

35%

203,548

68,004

33%

1,189,178

417,584

35%

NJ

5,733,751

3,164,534

55%

1,573,835

740,453

47%

7,307,586

3,904,987

53%

NM

1,295,735

569,159

44%

288,092

118,623

41%

1,583,827

687,782

43%

NV

1,611,944

876,718

54%

606,917

275,822

45%

2,218,861

1,152,540

52%

NY

12,329,965

5,733,257

46%

3,236,144

1,245,920

39%

15,566,109

6,979,177

45%

OH

7,883,773

3,881,720

49%

2,422,030

1,046,222

43%

10,305,803

4,927,942

48%

OK

2,161,700

1,012,027

47%

733,545

353,053

48%

2,895,245

1,365,080

47%

OR

3,005,720

1,289,779

43%

584,047

214,043

37%

3,589,767

1,503,822

42%

PA

8,437,933

4,430,682

53%

2,304,825

1,015,894

44%

10,742,758

5,446,576

51%

RI

769,165

414,927

54%

188,984

78,000

41%

958,149

492,927

51%

SC

3,478,966

1,698,227

49%

825,673

355,110

43%

4,304,639

2,053,337

48%

SD

596,772

318,482

53%

107,705

46,067

43%

704,477

364,549

52%

TN

4,117,209

2,081,510

51%

1,308,044

604,127

46%

5,425,253

2,685,637

50%

TX

14,766,301

8,425,083

57%

4,481,656

2,234,346

50%

19,247,957

10,659,429

55%

UT

1,551,847

988,234

64%

453,004

251,187

55%

2,004,851

1,239,421

62%

VA

5,467,772

2,451,112

45%

1,213,817

481,470

40%

6,681,589

2,932,582

44%

VT

466,613

135,927

29%

98,275

24,919

25%

564,888

160,846

28%

WA

4,572,902

1,988,950

43%

1,082,599

396,925

37%

5,655,501

2,385,875

42%

WI

5,891,250

2,955,929

50%

590,691

252,534

43%

6,481,941

3,208,463

49%

WV

1,234,828

416,054

34%

285,405

88,613

31%

1,520,233

504,667

33%

WY

282,339

121,979

43%

102,902

49,552

48%

385,241

171,531

45%

US

203,728,963

106,651,785

52%

54,323,629

24,008,278

44%

258,052,592

130,660,063

51%

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Why CellBase?

CellBase provides empowers clients with the ability to engage hundreds of millions of Americans by providing them with the most expansive and up to date cell mobile phone database available.