NEW YORK, Oct. 4 -- Spike TV presents the third and final
installment in the UFC's most storied rivalry between bitter rivals UFC
Hall-of-Famer Ken "The World's Most Dangerous Man" Shamrock and Tito "The
Huntington Beach Bad Boy" Ortiz on Tuesday, October 10 at 8pm ET/PT. This
special UFC event will air live from Hard Rock Live at Seminole Hard Rock
Hotel & Casino in Hollywood, Fla.

The fight card also features the middleweight champion from Season 3
The Ultimate Fighter(TM) in action as Kendall "Da Spider" Grove climbs back
into the Octagon to square off with Chris "Exorcist" Price, who will be
making his UFC debut. Also in the middleweight division, Season 3 runner-up
Ed "Short Fuse" Herman looks to bounce back from his loss to Grove as he
takes on Jason "The Athlete" Macdonald, who is also fighting in the UFC for
the first time. In light heavyweight action, Season 3's Matt Hamill clashes
with Season 2's Seth Petruzelli in a classic matchup of grappler vs
striker.

The Shamrock-Ortiz fight card will also be available to the handsets of
Amp'd Mobile members live. This marks the second UFC fight card ever to be
available wireless on Amp'd -- the first being this past April. Amp'd
Mobile is the official wireless sponsor of UFC and is exclusively featuring
Spike's UFC programming in the mobile space.

The Ultimate Fighting Championship(R) brand is the world's leading
professional mixed martial arts organization and offers the premier series
of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered
in Las Vegas, Nev., the UFC(R) organization produces approximately eight
live pay- per-view events annually that are distributed through cable and
satellite providers. In addition to its U.S. distribution, UFC fight
programs are distributed throughout the world including broadcast on WOWOW,
Inc. in Japan, Globosat in Brazil and Bravo in the United Kingdom. For more
information, or current UFC fight news, visit http://www.ufc.com.

Ultimate Fighting Championship(R), Ultimate Fighting(R), UFC(R), The
Ultimate Fighter(R), Submission(R), As Real As It Gets(R), Zuffa(TM), The
Octagon(TM) and the eight-sided competition mat and cage design are
registered trademarks, trademarks, trade dress or service marks owned
exclusively by Zuffa, LLC in the United States and other jurisdictions. All
other marks referenced herein may be the property of Zuffa, LLC or other
respective owners.

Spike TV, the first network for men, is available in 90 million homes
and is a division of MTV Networks. MTV Networks, a division of Viacom
International Inc.

About Hard Rock Live

Hard Rock Live has quickly emerged as the entertainment capital of
South Florida, a spectacular state-of-the-art facility attracting music,
comedy and sports fans to this 5,500 seat indoor arena further expanding
the ultimate entertainment experience at the Seminole Hard Rock Hotel &
Casino.

About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino, South Florida's leading
entertainment destination, featuring 48 live action poker tables and 2,100
of the most popular gaming machines on the casino floor. For the second
year in a row, the American Automobile Association (AAA) bestowed its
prestigious Four Diamond rating to this 500-room hotel. The property also
hosts 17 restaurants, 11 clubs and lounges, a 16,000 sq. ft. grand
ballroom, a full-service, European- style spa and 22 retail shops. Hard
Rock Live is Seminole Hard Rock's newest addition boasting state-of-the-art
acoustics showcasing the latest national music and comedic acts and boxing.
Complimentary and valet parking is available. With the recent partial
opening of the Lucky Street Parking garage, an additional 1,200 spaces are
available. The Seminole Hard Rock Hotel & Casino is located on State Road 7
(U.S. 441) exit Stirling and travel west (1 Seminole Way) in Hollywood,
Florida. For more information, call (954) 327- ROCK, 1-800-937-0010 or
visit us online at http://www.seminolehardrockhollywood.com