Audience surveys

Surveys are powerful ways of gaining great insight into your audience. Well-managed surveys can help you discover who your listeners are, how they behave (to some extent), and, most importantly, what they think and why they do the things they do.

In the digital space, there are a number of ways that you can collect customer feedback using surveys either on the site itself or by email, if you have the relevant details.

The cost of survey data collection can be quite low, and there are many different survey technologies out there to choose from.

Street surveys are a fairly quick and relatively inexpensive way of estimating the size of your audience.

Please find below a list of useful resources to help you conduct an audience street survey: