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The summer in Pakistan can be an energy sapping, body draining experience which can leave us parched and exhausted. A vending machine that allows us access to refreshments with an ease directly proportional to the brutality of the sun is something that sounds not only natural but pretty obvious. However, surprisingly none of us ever thought of such a contraption until recently when 7Up brought a host of melting vending

Pepsico’s energy drink Sting has roped in Amir Khan, the British Boxing Champion of Pakistani origin to promote the sport in the country and also get the youth of Pakistan more interested in Boxing at a professional level. The tour provided fans of the star and boxing in general, an opportunity to meet the champion, interact with him and even get a chance to put on a pair of gloves

Great food runs in veins as much as blood does. We are a nation of great heritage when it comes to the culinary delights. Great food is as much an art in our vivid country as it is a tradition. Mouth watering recipes are passed from one generation to next. This is why we take a lot of delight in a well prepared meal. Be it mouth-watering biryanis or succulent

Unlike the general Hollywood portrayals, heroes rarely, if ever come in flowing capes and pointed masks. The real heroes more often than not are present amongst us, steadily yet silently making their powerful dreams a reality. It is to such great personalities that the new campaign Chamke Hum Se Pakistan is dedicated. These are no chest thumping, cloaked super heroes but men and women from the ordinary walks of life

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