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It was not a failure. It succeeded fairly well in separating some fools from their money. Richard Gage appears to have secured his financial future, David Ray Griffin made a decent bundle in retirement. Alex Jones pays his ex-wife $43,000 in alimony. Every month.

If your question is why didn't it succeed in changing everybody's mind about what really happened on 9-11, there are three main factors:

1. Obama's election.

2. The end of the Iraq war and the shift to the back burner of the Afghanistan war.

3. The "Truth" Movement constructed an elaborate Potemkin Village out of tissue paper which blew away the first time any wind hit it. I'd like to say that debunking was a challenge, but to be honest it was like playing tee-ball against a bunch of toddlers.

Location: Where there's never a road broader than the back of your hand.

Posts: 1,612

I think we also have to consider the behaviour of truthers themselves. The way that the truthers I have encountered, both here and on Facebook, present their arguments only serves to alienate the unconvinced. Requests for evidence are met with evasion or insult; disagreement is met with derision, accusations of imbecility, docility or membership of some government agency, and there is a breathtaking level of ignorance of the facts, coupled with an almost complete absence of expertise in any relevant field, which nonetheless does not prevent an attitude of sneering superiority. Quite why they think this will convince anyone to join their cause is beyond me.
Truthers have only themselves to blame for the failure of their "movement".