The Captain recommends -

28/03/2006

Knowledge blog on DRS 2

How come my preferred public radio station DRS 2 (with Radio X being my preferred private one) has a blog and I don't know about it? That's an easy one - it's communicated awkwardly. In their jingles on air, they sell it as some sort of interactive knowledge portal wissen@drs2, while in fact, it is simply a blog where listener questions are displayed, hoping for knowledgable readers' answers. Unfortunately the Antworten all too often displays an embarrasing zilch. You can rely on communication professionals for unprofessional communication ...