Both Yoon Kye Sang and Minho are currently models for different shopping malls, and through their individual CFs, are showing fans their more tough and masculine appeals. Since it’s rare for men to endorse online shopping malls, the two were inevitably compared side-by-side.

Yoon Kye Sang is currently modeling for online shopping mall Danawa. Different from competitor sites that target mostly female consumers, Danawa understands the fashion needs of male consumers and offers price comparisons on their site.

But with Yoon Kye Sang modeling for the site, the site is garnering attention from many women as well. The dramatic CF and catchy background music effectively helped grab female consumers’ attention.

On the other hand, competing online shopping mall Auction is using Minho as their endorsement model, whose CF is help advertising a discount sales event. Minho’s sexy CF made jaws drop, and female fans rush to the online shopping mall to see what their idol was promoting.

So who takes the cake for sexiest online shopping mall model? Let us know in the comment box below!