Six Essential Elements of Successful Sales Letters

Written by Joanne L. Mason

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Success Element #5: Give Customers a Reason to Act Now

The “everyday low prices” marketing tactics may work for huge retail stores but your small business will quickly be out of business unless you give customers a compelling reason to act now. Do you want customer to call now for a free estimate, visit your shop or web site for “Two-for-Tuesdays”, or purchase today and receive a free bonus? Determine what immediate action you want customers to take and be sure to specifically tell them to do it. Success Element #6: PS…Don’t Forget to Use Your Postscript

After headline second most read part of every sales letter is PS, or postscript. This is why it’s absolutely crucial that you use a PS on every single sales letter you ever write. Use PS to summarize your offer, introduce an extra bonus or set a limit for offer. Be sure that your PS is intriguing enough to get your customer to go back and read your entire sales letter.

Now you have six essential elements of successful sales letters. Even if your marketing efforts are doing okay, a winning sales letter you can actually double or even triple results you're getting now. Apply these six elements to your sales letters and watch your profits soar!

Joanne L. Mason is the publisher of the Sales Letters Secrets, your source for great ideas, tips and techniques for creating winning sales letters. Get your FREE subscription online at www.moneymakingsalesletters.com/ezine.html Discover How To Instantly Grab The Attention Of More Customers And Increase Your Sales By Up To 1700%" http://www.moneymakingsalesletters.com/greatheadlines