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Words at Work: Powerful business writing delivers increased sales, improved results, and even a promotion or two

Winner of the 2009 USA Book News National Best Books Award in the category of writing/publishing. Lynda McDaniel captures every technique, tool, and trick of the trade she's gleaned from her 25+ year career as a writer and writing coach. She has helped hundreds of people learn to write like the professionals they are, and has compiled all that experience into Words @ Work so that anyone can get the attention—and results—they deserve.

Lynda McDaniel

Lynda McDaniel is the director of the Association for Creative Business Writing and the author of five books. Her latest book, Words at Work: Powerful business writing delivers increased sales, improved results, and even a promotion or two, draws on personal experiences from her 25-year writing and coaching career to help others increase their confidence and catapult their creativity.

National and regional clients include DuPont, Kennedy Center for the Performing Arts, City of Seattle, First Choice Health, U.S. Small Business Administration, and the University of Washington. Her long career as a journalist includes feature articles for magazines and newspapers such as Southern Living, Country Living, Yoga Journal, Law & Politics, Associations Now, American Cinematographer, AmericanStyle, guideposts.com, and washingtonpost.com.

Knol

Early on, the word “plagiarism” was seared into my brain as one of the seven deadly sins. In fact, it still sends an icy frisson through me. So it may seem odd that I now teach people to copy great writers in order to become one. Isn’t that dangerously close to plagiarism?

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