Challenging Behaviour

University of Ulster

Brief
University of Ulster challenged our guys to create a 3D animation to help support families living with a someone on the autism spectrum.

Approach

We worked alongside scientists to develop a deep-understanding of the issues faced by families in such a sensitive situation. We needed to make sure we had knew this topic inside-out and we had our terminology perfect. When the research phase was done, we scripted, storyboarded, built and completed several animations.

Result

Mashmob’s animation is now being used in university classrooms and in the homes of families dealing with autism all over the country.