Re: What is the meaning of CPC, CTR, Maximum CPC and CPA ?

Hope this link will explain all the basic terms related to PPC advertising: <edited by a Community Manager as noted below>

NOTE: This post has been edited by a Community Manager in order to remove a URL that led to a page with an aggressive pop-up. Please do not post to outside content that may lead to a bad user-experience when there is Google authored content which is readily available.

RegardsArchit,AdWords Rising Star, Community ProfileDid you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: What is the meaning of CPC, CTR, Maximum CPC and CPA ?

Hello Aman,These are the basic terms that you should know before jumping in the Adword. You can read about PPC basic at below link.

<edited by a Community Manager as noted below>

After reading this link, I hope you will have good understanding of all terms that you have mentioned above.

NOTE: This post has been edited by a Community Manager in order to remove a URL that led to a page with an aggressive pop-up. Please do not post to outside content that may lead to a bad user-experience, when there is Google authored content which is readily available.