XFX is using this year's Gitex to showcase its daring graphics card box designs. Sunny Narain, sales manager for XFX says, "We're going for younger customers with our cards, so we're putting a lot of attention into packaging."

XFX is using this year's Gitex to showcase its daring graphics card box designs.

Sunny Narain, sales manager for XFX says, "We're going for younger customers with our cards, so we're putting a lot of attention into packaging. For example, we have X-shaped graphics card boxes, mysterious cartoon characters on the boxes and we even bundle comic strips starring these characters."

XFX is a member of the Pine Group and an Nvidia partner. "Graphics is our big focus", continues Sunny, "we have gaming peripherals such as steering wheels for driving games and graphics focused motherboards." C1-1.1 & 2