Minimalissimo is passionate about minimalism in design. And so am I. Can’t wait to read – see – touch it. Must for collectors of great design.

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After six years and more than 1800 articles, they want to publish their first printed issue, which is dedicated to highlighting some of the greatest features ever, as well as exploring the minimalist design ethos and its influence on creativity.

Describing perfectly who I am – and many others – I am sure. Today – after an emotional roller-coaster – and prise de conscience – I am back on track. I am renewing my determination to stay focussed on my lifelong mission: to sublimate pain with beauty, inspiration and good. I am not ducking from reality – I am affording myself the ‘space’ needed to be focussed.

Netdiver Mag schedule is moving to a Monday through Thursday timeline.

In 1995, JF and I started a little company – Netdiver. It’s original mission was to uncover and report on the economic possibilities of the emerging www.

ndlr: JF & I in pixel regalia presenting a new logo. Still love it (/him too).

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We were going to ‘dive’ to fetch the pearls – in opposition to ‘surf’ – which was then buzz word du jour.

We thought it pretty clever.

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Remember vividly my awe upon ‘entering’ the infant web – wow – we are now connected to the world! To this day – still awed.

First search was this single word: Idea.

Landed on TWChiatDay – Idea Factory which posited on a ‘new’ approach on how to run a creative studio – horizontal instead of hierarchial.

The interior ‘spaces’ were amazing – and have now become the norm for all those Silicon Valley giants and startups: funky offices – team pods – free food – game – flexible hours, etc.

Exactly what I was envisioning.

I concluded – if there’s one maybe there’s hundreds??

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ndlr: Netdiver site banner circa ’99. Diving not surfing ;))

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I remember the early www to be barely above double-digits millions. The web was ‘small’ and somewhat.. uh.. intimate.

I theorized ‘freelancing’ to become the economic norm – clients to be landed anywhere in the world and the ‘disenfranchising’ of selling both creative skills and goods to be possible.

At long last – designers could change the world with ‘communication’, ‘exchange’ and ‘collaboration. The circulation of new ideas to be unbelievably faster than pre-Internet since new ideas always reached ‘culture’ – post-mortem for authors.

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Followed 3 intensive years of stealth research gazing / gauging the ‘opportunities’ that would be afforded creatives types when they would settle in the then land of MiS, technologists and scientists.

I was mind-mapping infinite files to locate like-minded people who – as us – were exploring and building what today has become such a commodity – although an irreplaceable one as that.

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In ’98, I decided to ‘share’ the results of the ‘likeminded’ research – aka bookmarks with small screencaps – our visual trademark 200 x 115 pixels and a bit of text to describe it.