Read More

Managing director Paul Duncan said the company has grown significantly during the past three years, and is poised to reach a much wider audience in the UK and overseas having recently moved to a new bakery in Laurencekirk.

"We are delighted to develop this delicious new product as our first UK supermarket branded product, creating an outstanding shortbread with a unique flavour and texture profile," he said.

"We attended the Lidl Meet the Buyer event in September 2017 and gained valuable insight into the supermarket's product range and focus on quality, which in turn helped us develop a perfect product. The security and certainty provided by our partnership with Lidl has enabled us to invest in and substantially grow our business by purchasing new equipment and increasing our supplier orders."

Paul McQuade, Lidl's head of buying for Scotland, said the eight finger "tray bake style" of shortbread will form part of the Deluxe Scottish Selection product range.

"We were keen to add a new Scottish shortbread to the Deluxe range, and Duncan's of Deeside proved to be the perfect partner," McQuade said. "We believe we have created the perfect combination of light, sweet, crumbly and truly moreish shortbread, at excellent value for our customers."