From Chapter 7 of, The NEW Game of Business™
(2004, NEW Game Publishing):

Chant a NEW mantra:
“Serve – Deliver – Serve Some More”

“In the new game, your service-ability determines your value.
Serving is more than something you do. Serving is a way of being. You don’t need a course IN service to be OF service.”

The old linear model of marketing, sales and service is on life support.

The NEW Game model is:SERVE -> DELIVER -> SERVE SOME MORE.

You serve from first contact.
You serve first, last, always.

Serving demonstrates leadership.
Serving builds high value relationships.
Serving wins the NEW Game of business.

Serving is a fundamental human motivation.
Serving is the driving force that propels business and commerce.
Serving is the why behind the what and how of work.

If you want to make an impact on people, serve them.
If you want to demonstrate your value, serve them.

You want people to beat a path to your door?

Scratch their ITCH for:

Information – provide the exact piece they need
Transportation – take them where they want to go
Communication – send messages that resonate and drip with value
Help – get what they want, eliminate what they don’t want

I originally wrote “Scratch their ITCH” in 1990.

Today, I would amend it to “Scratch their WITCH”:

If you want to stimulate activity, generate movement and attract qualified buyers:

The telephone is still the most cost effective, personal communication medium.

Pick up the phone and…

SERVE SOMEBODY TODAY!

Deliver value to somebody who will value it.
Then, ask that person to send you to someone else to serve.

Marketing can help you reach and sort the buyers from the browsers.
SERVING DEMONSTRATES YOU CAN DELIVER VALUE.
DELIVERING VALUE IS THE GAME.

The NEW NEW Game Mantra

Love -> Serve -> Deliver

Why isn’t service-ability taught at every level of our education system? Serving is the bedrock of work in every form, and the foundation of every commercial transaction. Yet, you’d be hard-pressed to find a course on how to be of service in high school or college. Even in the business community, there is woefully little training in how to BE OF SERVICE.

You don’t need a course IN service to be OF service.
The new game of business is a game of servant leadership.

Real game changers go beyond serve and deliver. They:

LOVE, SERVE and DELIVER.

Love is compassion, an appreciation of the intrinsic value of a human being.

When you treat people as beings, you connect with them at the highest level of human value.

You can serve without love.
It’s more rewarding to you and the person you serve to serve with love.

How often are you served?
How often are you served with love?

“How you do anything is how you do everything.” (Cheri Huber)

Whatever you need or want right now, somebody else has it or can lead you to it.

How can you get it?
Serve, deliver and serve some more.

There is no shortage of people who want and need to be served.

You want to navigate smoothly through the NEW game?
You want to position yourself as the professional of choice?
You want to give yourself the best chance to succeed?

Actually I found very interesting about Love-Serve-Deliver
and the way of working with it, tonight I was with a group of 11 woman, and I am supposed to give them an evening course
about how to “sell ourself” in March. They told me they have difficulty entering in an enterprise, talking about them,trying to sell their services.
Your topic is quite very pertinent because when you come from Love, serving people, they not just understand, they feel it, and they get enrolled in it, then you have all the open possibility to deliver. And you let them being touched, moved and inspired that who you are for them. Quite a lecture. Thank you Lucie