A key challenge for Augmented and Virtual Reality is people’s awareness of the terms themselves. The terms AR/VR mean little to the general public. Since there are already so many apps, technologies, digital and social media tools, there is little incentive for people to try to work out what AR/VR is and its value in their lives.

PopupView.com addresses this knowledge gap by making AR fun, easy and sticky. It provides access to digital artworks via a phone app with a very simple message:

The digital is all around you, you just need a device to see it

While there are AR apps which show digital art and other objects, there is currently no instantly recognisable brand which offers access to multiple 3D digital assets via an augmented reality app.