The new Marc Jacobs ads featuring Victoria Beckham have finally been made public. And they're awesome. Also: We seem to remember a certain Glamour magazine beauty editor who took to doing this with a Gucci bag. [WWD, 1st item]

Madonna swears that the Fox News reports aren't true and that she didn't screw Gucci over and trick them into hosting a fundraiser for the Kabbalah Centre of Los Angeles. [WWD, 1st item]

Giles Mendel's thoughts on Project Runway after serving as a guest judge on Wednesday night's episode: "OK...The authority of a TV show might not be good enough at the end to make a successful fashion house. That's a different ball game." Whoah — he didn't just question The Greatest Show on Earth, did he? [WWD, 5th item]

Donna Karan on her experiences as a fashion student at Parsons: "Failed typing, failed draping, you know. I had a little ADD problem. Sewing? Oh, forget it. I burnt my dress. They told me I would never make it as a fashion designer at all." Oh, kooky Auntie Donna! It all worked out now, didn't it! [Page Six]

Abercrombie & Fitch is launching a lingerie brand under a separate label, Gilly Hitch, and separate stand-alone stores. Given as A&F catalogs are supposed to be selling clothes and in reality, show models in their underwear, we can only assume that Gilly Hitch catalogs will feature models fucking each other naked. [WWD, sub req'd]

Is it wrong that we're pulling for the success of the Joan Rivers makeup line? [BellaSugar]

Katherine Hamnett's "Clean Up Or Die" bags: Sure to be the next "I'm Not A Plastic Bag" bags. Sadly. [Vogue UK]

Though it declared bankruptcy in 1999, Fruit of the Loom's insurance company had to cough up $42.5 million after the company got slammed with charges from the Environmental Protection Agency in regards to four of its factories. [UPI]

Fruit of the Loom may be bankrupt, but the luxury underwear market's never been bigger! [Telegraph]

St. Ives, they of the dorm-fave Apricot Scrub, has decided that maybe it needs to expand its brand and reach the oldies. Hence it's new line for "aging" women, named "Elements". Aging = women age 29 and up. Ouch. [WWD, sub req'd]

Armani: now doing a skincare line for men! We wonder if the brand will find a way to tie the face of David Beckham into this one, too. [WWD, sub req'd]

It saddens our hearts that there's already a waiting list for the Burberry Warrior Bag. Also, if you don't feel like shelling out $23,000 for it in it's croc skin glory, you can get a plain leather one for a mere $3,150. [WWD, 3rd item]