AMP Roadmap Update for Mid-Q1 2017

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By Eric Lindley

Product Manager, AMP Project

We’ve updated the AMP Roadmap with the details on progress during the first quarter of 2017, and you can read below for some of the highlights.

Format

Interactivity is a major focus for us this quarter as we build out the AMP format’s capabilities. amp-bindis a binding protocol that introduces lower-level methods for building interactive experiences. We’ve also launched two new features that enhance interactivity in their own right. amp-selector makes it easy to use image thumbnails as form inputs, and the goToSlide method supports new interactivity for amp-carousel, including galleries linked with image previews.

Another large focus is AMP Start, a set of quick-start code snippets that developers can copy and paste to quickly create and customize valid AMPs.

Ads

We introduced usability features with ads served to AMP pages. This includes an improvement to the default ad loading experience where AMP will, by default, clearly indicate the location of ads and add a subtle indicator when the ad is loading. Through this launch, we hope to eliminate the experience of seeing large blank spaces before a slow loading ad has loaded. We’ve also made some UX improvements to sticky ads that are gradually rolling out.

We’ve worked with Cloudflare and TripleLift to create and deliver AMP ads (ad creatives made in AMP format) that are safe, beautiful and performant ads. This paves the path for any ad network wanting to serve their own AMP ads to the publisher directly.

Analytics

Soon you will be able to programmatically substitute values, including the Client ID, into links (anchor tags) and form inputs. We expect this to make it possible to build add-to-shopping cart flows, and to make scenarios involving multi-page flows and analytics data collection work better.