Am I missing something here. Surely they need to allow apps on the apple tv. Then bam. IPhone or iPad as a controller and no need for a physical cable. If they rebranded the apple tv as "apple gaming tv" or something snappier they could make a stance on the casual console market ?!?! No ? Maybe ? Maybe not ?

It looks really nice, but god this is just silly. Who, in the age of Xbox 360 and Playstation 3, wants to play a game tethered to their television - in the most awkward way possible - with the most uncomfortable controller imaginable?
Fun for the novelty (and press), but come on... who's going to actually sit in front of their TV like this?

As someone who's owned a PS3, I can say I've played more games on my iPhone and now my iPad than I ever did on my PS3. This is a perfect solution for people who, like myself, may occasionally want to play a game on a big screen.

I have no games console, and a HD projector instead of a TV which is right behind the couch, so no long dangling lead needed. So, sounds really great for me! Shame about the 4 week online iPad 2 wait in the UK but this will be the first thing I try when it arrives!
:)