But video is also relatively new to most businesses. Just 5-10 years ago, video production was the domain of AV experts and technical specialists.

Today’s new wave of workplace video, however, opens the door to making recordings easily and at scale, by contributors from all over the organization — that is, if your organization is ready to support it. Standard CMS and LMS solutions aren’t built to manage video files — for your company to really get the most out of video, you’ll want to look into a true enterprise video platform — a video CMS.

Learn all there is to know — and dig into the numbers to answer the question of whether it’s better to build or buy a video platform — in our whitepaper, Your Corporate YouTube: Build or Buy?

50 Facts About Enterprise Video You Need To Know

The history of media in the twentieth century could well be summed up as the history of how text-based communications transformed into video. Newspapers became the nightly news. Serial novellas became soap operas. Plays for the stage were adapted to screenplays for cinema.

Even today the trend continues. Instructional how-to guides are quickly being replaced with YouTube videos. The office has not been exempt, either. In fact, today we’re sitting on the tipping point for video in the workplace. Just look at the facts:

More And More Organizations Rely on Video

By 2016, large companies will stream more than 16 hours of video per worker, per month (which is up from 10.8 hours in 2012 and 7.2 hours in 2010) That works out to 45 minutes every day each of your employees will spend watching your business — Gartner Research

3 in 5 young executives say they will rely more heavily on business-class video during the next five to 10 years — Cisco

87 percent of young executives believe video has a significant and positive impact on an organization, citing benefits ranging from enhancing the experience of telecommuters to saving money on travel costs and even attracting top talent — Cisco

94 percent of young executives value video as a way to break down language barriers in the increasingly global marketplace — Cisco

87 percent of young executives say they would choose to work for a video-enabled organization over a company that has not invested in video — Cisco

Video For Employee Training and Corporate Communications

75% percent of executives who reported that they watch work-related videos do so at least once a week — Video Brewery

59% of senior executives would rather watch a video than read text — Forbes Insight

Overall, employees are 75 percent more likely to watch a video than to read documents, emails or web articles — Forrester Research

Corporations save between 50% and 70% when they replace instructor-based training with eLearning — IOMA

A business driver for eLearning: 85% of every dollar spent on classroom training is spent delivering it (instructor time, travel, etc) — Shift eLearning

Microsoft used video to cut classroom training costs by $303 per person, from $320 to just $17 — Microsoft

Microsoft calculates that over 3 years, its video portal for employee training and knowledge sharing resulted in total costs saved and avoided of about $13.9 million per year. The ROI for the period was estimated at 569% — Microsoft

Caterpillar found that e-learning yielded a cost reduction of between 40 and 78 percent, based on the size of the audience — Caterpillar

Oracle has seen benefits – to the tune of $10 million in cost savings – by using on-demand video to power sales kickoff meetings, rather than investing the time and effort to stage an annual in-person event for its entire international sales force — Forbes

After adopting eLearning, Ernst and Young reduced its costs by 35% and reduced its training time by about 52% — IRRODL

Dow Chemical reduced its training costs from $95 per learner to just $11 per learner when it switched to online training, due mostly to savings in traditional classroom training expenditures — Fastrack

After finding that up to 40% of its classroom training costs were spent on travel and lodging, IBM moved half of its training programs to an eLearning format. Over the first two years of the program alone, the company saved $579 million — IBM

Online learning earns companies a positive return on investment (ROI) in less than a year. If you have a business that is spread across many locations, it makes good business sense to implement an online learning program as a replacement for some face-to-face learning and as a complement to other instructor-led training in the form of blended learning — Forrester Research

eLearning can save your sales team up to 35% of the time it would otherwise be required to spend with in-class training — Brandon Hall Group

Presentations that include visuals like video along with text are 9 percent more effective than text alone when comprehension is tested right away — but are 83 percent more effective when the test is delayed, implying an improved ability to help learners remember the information better later — Rusted and Coltheart

27% of organizations use video for talent acquisition, and 22% more plan to do so by spring 2016. Of the 27%, 47% use web conferencing for two-way interviews and 37% use informational videos about a specific job, 15% use candidate recordings — PeopleFluent

55% of webinar-type events are viewed after-the-fact as a recording, not live — Adobe

Companies that employ the strongest communication are over 50% more likely to impart below average turnover levels — BusinessPerform

Communication also has an impact on employee motivation. A study revealed that 18% of absence rates was due to subpar communication practices — BusinessPerform

Video For Marketing, Sales, and Customer Support

Where a web page has video, 60% of visitors will click to watch the video before ever reading a word — PageWiz

Of that 80% who report having watched a video ad online, 46% took some action after viewing the ad — 26% looked for more information; 22% visited the website; 15% visited the company; 12% purchased the product featured — Video Brewery

Real estate listings with videos receive 403% more inquiries than those without videos — Video Brewery

90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions — Video Brewery

Just including the word “video” in an email subject line has proven to increase click-thru rates by 7-13 percent — Experian

Embedding a video in an email increased the email’s conversion rate by an average of 21 percent over using a static image alone — Experian

Up to 85% of people are more likely to buy a product if they saw an explainer video first — MediaButton

What Leading Companies Are Doing With Video Now

Leading adopters of video for business tend to rely on video content management systems, designed to enable live and on-demand video distribution, video-enabled intranets, video conferencing, access on smartphones and tablets, social features, and user-generated content. — Forrester Research

The 5 most valuable use cases for organizational video: (1)Vision and mission onboarding video; (2)Internal how-to video, on how to conduct inspections; (3)Customer-facing how-to video for customers, on how to use a product; (4)Sales enablement video, demonstrating product value; (5)Internal how-to video, on how employees should use corporate software — Gartner Research

The top 5 business goals driving organizations to invest in VCMS solutions: (1)Saving on the cost of large virtual meetings; (2)Driving remote employee engagement; (3)Improving communications from leadership; (4)Improving training effectiveness; (5)Encouraging employees to share best practices — Forrester Research

Video training systems can be used to assist people outside to the company as well. Video enables learning for channel partners who sell the company’s product, and better reaches customers who need specific information — for example, step-by-step product installation information, understanding of the financial options of their retirement plan, or tips on best practices for product use — Forrester Research

Many companies already use video in their sales enablement practices throughout the sales cycle: Marketing and awareness (In use with 67% of research respondents); Lead nurturing (53%); Conversions (60%); Lead qualification (47%); Deal closings (33%); Post-sale communications (33%) — Aberdeen Group

The Global Enterprise Video Market is expected to grow from $13.01 billion in 2014 to $32.87 billion by 2019 — Research & Markets

Find Out How Panopto Can Help You Make Video Easy and Effective

Panopto’s video content management system is the flexible, easy way to manage video in any organization — with the industry’s most comprehensive video search feature that enables your team to query every recording in your library for any word spoken and any word shown on-screen, instantly.