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24 CHRISTCHURCH MAIL, SEPTEMBER 19, 2013 the process intuitive. Optimising content through mobile specific sites is key to achieving this. ‘ Tony Boyte, associate director of research, Nielsen. Businesses need to be where their customers are and make ’ RETAIL THERAPY Online shopping taking off ADVERTISING FEATURE The lounge chair shopping revolution is taking off in New Zealand according to global researchers, Nielsen. People are shopping at bus stops, on trains, from cafes and, at home, they are kicking back on the couch in search of the next new thing. Nielsen recently released the Online Retail Report – a measure of e-commerce activity, finding in the last year New Zealanders have spent a massive $3.7 billion making purchases via the internet. ‘‘It’s convenient and immediate,’’ says Tony Boyte, associate director of research, Nielsen. People are comparing products, prices and brands. Airline tickets are the most popular purchase closely followed by the clothing/shoes/ accessories category. Books and magazines, and event or entertainment tickets also rated highly for online transactions. Mobile devices are the main tool of choice for digital Printers from as low as $79 We also offer printer repair, photocopying and laminating services. We specialise in offering you the right solutions for your home or business. 123 Blenheim Rd • 339 0615 • Ample parking 5546126AC www.offi cetech.co.nz •   •   •   •  •   •   •   •  •  •          ONLY AT BIN INN NEW BRIGHTON The life-changing loaf of bread This is high in protein, incredibly high in fi bre and vegan. It is quick and easy to make, and almost all the ingredients – except the psyllium, which acts as the binding agent in place of flour – can be substituted: rolled spelt instead of oats, almonds instead of hazelnuts, honey instead of maple syrup • Makes 1 loaf • 135g sunfl ower seeds • 90g fl ax seeds • 65g hazelnuts or almonds • 145g rolled oats • 2 tbsp. chia seeds • 2 tbsp. kiwi fruit seed • 3 tbsp. psyllium husk powder • 1 tsp. fine grain sea salt • 1 tbsp. honey • 3 tbsp. coconut oil • 350ml water 1. Combine the dry ingredients in a loaf tin. 2. Whisk together the honey, oil and water. Add to the dry ingredients and mix until everything is soaked and the dough becomes thick (add teaspoons of water if the dough becomes unmanageable). 3. Smooth out the top with a spoon and let it sit for at least 2 hours, or all day or overnight. 4. Preheat the oven to 175C. Bake for 20 minutes. 5. Remove from tin, place upside down directly on the oven rack and bake for another 30-40 minutes, until it sounds hollow when tapped. 6. Allow to cool completely before slicing. The bread will store in an airtight container for up to five days. Slice before freezing. RESPONDERS: NZ Volunteer Response Teams Christchurch Deployments Stories and images from the Search & Rescue volunteers’ private collections NEW BRIGHTON 68 Hawke Street Phone: 03 388 7214 • Mobile: 027 306 3002 Website: www.bininn.co.nz For more information and recipes visit us at www.billboardme.co.nz 5181572AH $49.95 $44.95 Deb Donnell’s Café Refl ections: Christchurch City A nostalgic look at the CBD community 1975 -2012              Heart warming stories to treasure 161 Victoria St PH 366 1985 info@kens.co.nz www.kens.co.nz Source: Nielsen CMI Survey, Jan-Dec 2012. Base: AP15+, Christchurch 5638695AA Add to cart: Research shows more Kiwis are choosing to shop online. consumers with the report detailing nearly half, (45 per cent) of the 1.8 million Kiwi online shoppers researching goods and services on smart phones and tablets. A further 26 per cent made an online transaction – 288,000 people via a smartphone and 239,000 via a tablet. Considering New Zealand has about 1.7 million smartphone owners, Boyte suggests, ‘‘there’s definitely room to grow this market’’. ‘‘Businesses need to be where their customers are and make the process intuitive. Optimising content through mobile-specific sites is key to achieving this.’’ Time-of-day trends discovered shopping via a smartphone tends to take place throughout the day, whereas tablet usage increases in the evening. Twenty-six per cent of online shoppers started their research for an item on one device and then continued their research or completed their transaction on another device. For those still wary of digital shopping, a quick check of the Consumer Institute website’s ‘‘Safe shopping checklist’’ can help to make sure your online shopping experience is a safe and enjoyable one. canvas printing We can turn your favourite photos into stunning canvas prints! We use only the best quality archival inks and the finest grade canvas. Call in and let our graphic artist show you what we can create from your photos, negatives, slides or digital files. Talk to Amanda ph 366-1985 for more info. You are currently reading the most read community newspaper in Christchurch. To reach more potential customers, contact Vicki on 03 943 2548 or email vicki.pitt@themail.co.nz Available from your local bookseller ChristchurchEarthquakeBooks.co.nz Ph 027 820 6396, PO Box 21-138, Christchurch 8143 5546519AF 5642259AA 5643708AA