The adoption of chatbots is increasing – 80 percent of businesses having already used or are planning to use chatbots by 2020. Chatbot revenues are also on the rise, with investments in the chatbot industry growing 229 percent from 2015 to 2016.

Chatbots are the future of marketing. It’s inevitable. Or is it?

So far, at least in the search world, chatbots aren’t being widely adopted.

The Search Engine Journal Twitter community told us how many of their clients use chatbots on their websites. Here are the results from this #SEJSurveySays poll question.

Chatbots can increase customer engagement. Instead of traditional ads or impersonal videos, consumers can have natural conversations with chatbots. These interactions can have a bigger impact on customers.

“A messenger bot can allow you to have personalized 1-1 conversations at scale, opening up a whole new audience who does not wish to connect with brand over email or download an app. Moreover, when built in a user-friendly manner, chatbots can actually provide a better experience than a human for common use cases with faster response times (no matter what time or day of the week) and greater personalization of content.”

Also, make sure to conduct the necessary consumer and market research for your industry. You shouldn’t use chatbots because it’s a cool trend but because it will be good for your customers and worth your investment.

Have Your Say

How many of your clients are using chatbots on their websites? Tag us on social media and have your say in the next survey by checking out the hashtag #SEJSurveySays on Twitter for future polls and data.