We should've seen this coming. Really, Samsung, it's our fault. We should've stopped you when you put on that incredibly sexist Broadway show. We didn't. We argued that it was funny and then even enabled you by saying you have better marketing than HTC. We set you up for this. What could we have expected except a Gangnam Style parody that touts the virtues of the Galaxy S4?

The above video of the song...*sigh*...Samsung Style, was taken at a Galaxy S4 launch party in India. The man you see singing on stage is Ranveer Singh, a Bollywood superstar. To put this in perspective for you Westerners, this is roughly akin to hiring Hugh Jackman to sing a buzzword-filled version of All The Single Ladies in Times Square. Which, let's be honest, every single one of you would pay actual money dollars to see.

Samsung, come on now. You're better than this. You're one of the two global leaders in smartphone marketing. You've managed to sell millions upon millions of phones because you employ people who know how to resonate with customer and get a positive message into the hearts and minds of dozens of cultures. Can we do something better?

"A precious stone glittering in the dark, or countless stars sparkling in the night sky, we were inspired by these kinds of elements in nature."

Comments

Scott

I really didn't want to watch it...but I just couldn't resist!

Shahin Fadakar

Now that Samsung has the heart of Android enthusiasts, it's going for idiots that don't know what they want using gimmicks like Samsung Style and that weird tap dancing kid that I still cringe about every now and then.

ppp

That's why the majority of Samsung users are ex-iPhone users.

Freak4Dell

I'm pretty sure they were going for that market the minute they started introducing all the S-Features.

As bad as it looks, but we are accustomed to the Western standard of taste, may be this is exactly what Indian people like to see?

dextersgenius

As an Indian, I can assure you this is *not* what we like to see. Samsung has embarrassed our nation with this massive FAIL at marketing.

SenseOffender

It's what Indian's abroad probably like to see, to make them realise what they're missing... Which culture doesn't like to laugh at their relations back home? I'm a British Jamaican and we do it all the time, it's harmless fun.

Indian here... Agree with the post's intention. But the actor is not a superstar. He's just a few films old and is light years away from Hugh Jackman. May be he's just excited that he's got to endorse a brand. Anyway, it's lame...