Articles

A selection of features from Gift Focus magazine

Creating and maintaining a successful retail business in today's economic climate is no easy task. Consumers are spoilt for product choice and retailers face tough competition. Clive Harper, managing director of Yankee Candle® Europe reveals a number of techniques to allow you to maximise selling opportunities and to turn browsing visitors into purchasing customers.

In a new series of articles for Gift Focus, Clive Harper, managing director of Yankee Candle® Europe, will be highlighting what it takes to make a success of a retail business. Here, he shares some of his expert knowledge on what works in sales and more importantly, what doesn't.

Expert David Mackley brings us the fourth in his series of articles looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right.

Expert David Mackley brings us the third in his series of articles looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right

Promotional activities are proven techniques for expanding your business and brand awareness. Here, Clive Harper, managing director of Yankee Candle® Europe explains a variety of methods to consider as part of an effective marketing plan for success