Rentalcars.com

Rentalcars allow travellers to compare 800 car-rental companies at over 49,000 locations and get the best deals.

The need

When Rentalcars.com decided to expand into East Africa, an urgent translation of all of its customer communications and marketing material into Swahili was required.

The solution

Being aware of the potential issues with translating a marketing text into Swahili from the outset helped us achieve a quality translation. The fact that Swahili is traditionally a nomadic language means that it hasn’t really been adapted for an urban business world so this could have caused problems if we were not already aware of this. Also, although only a few million people speak Swahili, it is a primary language in several African nations including Tanzania, Kenya and Rwanda. We ensured that our translations were understandable and acceptable to users in all of these countries.

The result

Rentalcars.com were able to accelerate the expansion of their business in several new markets.