What is immersive storytelling? Well, it’s nothing new — we’ve been doing it with great novels, monologues, plays and movies for centuries.

With 360 video, a a type of virtual reality storytelling, we can bring our audiences in an enriched environment faster than ever. What used to take minutes, hours or even days for our audience to “buy in” to a story — be it a novel set in a different time/place or a play causing an audience to feel the emotion of the protagonist — engaging our audience has an entirely new set of tools with virtual reality.

So what is it again?

360 video, or spherical video, is the process of capturing video in all directions, including up and down, to create and share an environment to an audience.