Ever since co-owners Aaron Kushner and Eric Spitz announced in a town hall meeting last week that the Los Angeles Register will launch soon as a new daily newspaper serving the entirety of the Los Angeles County, it inspired conversation on what kind of newspaper it will be.

Kushner and Spitz have yet to discuss specifics on the type of beats it will cover, but both were emphatic that it will be a different kind of newspaper than what is currently available in Los Angeles. More specifically, they have said the Los Angeles Register will be a community-building newspaper that leans heavily on local reporting and engaging storytelling, and will offer a new voice and different editorial philosophy with free markets and individual liberties as its foundation.

Inevitably, news media ranging from the USA Today to local National Public Radio affiliate KCRW asked whether the newspaper will challenge the Los Angeles Times. Kushner told KCRW: “(Los Angeles Times is) a very different kind of newspaper” and “a very good national newspaper.”

After buying the Register in July 2012, Kushner and Spitz have added 200 journalists to the Register roster, launched the Long Beach Register in August with an office space and newsroom staff specifically covering Long Beach, and acquired the Press-Enterprise serving Inland Southern California.

Kushner and Spitz look to build upon this foundation in 2014 by introducing the Los Angeles Register as a natural extension of a broader community-building mission.

More details on launch date and specific components of the paper will post to this blog in the weeks to come.