How to design the perfect story?

Storytelling is the most powerful way to communicate. It is evocative, it is emotional, and it delivers the maximum impact. Through over 20 years working in communications, story technologist Jack Murray has learned the art of perfect story design. In this keynote, he will reveal how to design the perfect story.

Talk integrated, so the whole world understands you!

If you think that a good idea and a nice execution on a single channel are sufficient for a successful campaign, think again. We will see exaples of their successful past campaigns, and have the opportunity to conclude why the integrated approach is great approach in the battle for consumer attention.

The Human Factor

In the exciting times of digital transformation, everyday focus is on social media, Artificial Intelligence, machine learning, Internet of Things, robots, virtual, augmented and hyperreality. But what about humans? In her talk, Larisa Halilovic explores "the human factor" in the artificial world, looking at how we as humans can positively influence shaping of the digital future.

The Fall of Facebook, The Rise of Podcasts

If you don't listen to podcasts, you can't see the diversity of the digital landscape. The golden age of podcasting has brought rich sounds and storytelling that is at least as attractive as Netflix. There's just one important difference: podcast subscriptions are free. The rise of digital soundscapes come at a time where we have nearly lost all of our trust in social media, and some players with a clear digital strategy have started to say goodbye to Facebook.

Predictive marketing

Danijel Subotić and Filip Jekić will talk about the application of machine learning in a retail business. ASW intelligent real-time decision engine provides insights and recommendations with the deep knowledge of users and their habits.

Story-doing: transforming brands from within and how doing good is good for business.

All companies have stories to tell. An ambition, an idea, a purpose, a brand message, however often only seen from the perspective of the corporation and what we believe the end audience "should" hear from us. The proposal here is to turn it around. Eva will be sharing her own personal story and journey of brand transformation from within. Doing something which provides meaning, which solves something, which helps someone, which gives purpose to what we offer. And only then talk and tell and how that actually leads to better business results.

Digital PR evolution

Anamarija is currently working at Degordian as a digital PR manager, after spending years building her experience by working for foreign clients, working on global PR and influencer campaigns. At Play Media Day, she will give a talk on Digital PR evolution, current content trends, and which channels bring the greatest engagement.

Anamarija Virant, Digital & PR Manager – Degordian – Croatia

12:00-12:45

Digital Transformation

Digital transformation indirectly influences the perspective of the world economy and the creation of a new, innovative and above all advanced business eco-system based on digital capacities. MARKETING is clearly highlighted at the top of the list of functions that continuously suffer the largest digital pressure. That is why it is now searching for his own identity. What are the real options for its future development and how does marketing fits into the wider image of the time that comes?

Miloš Trkulja, Speaker and consultant for strategic development – Serbia

12:45-13:00

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12:45-13:00

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12:45-13:00

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13:00-14:00

PANEL

Podcast – A new candy for advertisers

Ivan Minić, Author of podcast “Pojačalo” – Serbia

Ivan Voras, Author of podcast “Surove strasti” – Croatia

Saša Tenodi, Author of podcast “Surove strasti” – Croatia

Arnel Šarić, Author od podcast “Radijo” – Bosnia and Herzegovina

Anže Tomić, Founder of the podcast network “Apparatus” – Slovenia

Moderator: Goranka Jednak Maksimović, Producer at Radio Television of Vojvodina, consultant for audio strategies – Serbia

13:00-13:45

How to do what you love and not make clients your enemies?

Gustaw will present the studio work and talk about running graphic design business and his expierience with clients in the context of Polish growing market.

European Union's approach to culture as a lead initiator of the development of the Western Balkans

The EU's approach to culture and the ongoing process of development and adoption of EU-Western Balkans cultural relations strategy in line with the EU Strategy for International Cultural Relations, development and design of a window for Creative Europe programme for the Western Balkans, the development and design of regional programmes on Culture and Creativity in the Western Balkans; Culture as a way to promote growth and youth, culture as a driver to social cohesion and reconciliation, culture as a tool for open and critical thinking.

Challenges and opportunities in the cultural creative industries: A European perspective

The cultural and creative industries (CCIs) include a wide range of different sectors. The context of the CCIs is complex, as they bear both a cultural and a socio-economic value. From the perspective of creative professionals, citizens and policy-makers at local, national and European level is essential to acknowledge, capture and foster this value. The keynote will review related current trends, challenges and opportunities.

New technologies in the marketing service

For the past ten years, and especially for the last five years, the development of technology has opened up a large number of new channels of communication and marketing opportunities. In his lecture, Igor will present and comment on good global and regional examples. The focus will be on the BTL segment.

Igor Grmuša, Country manager – Degordian – Serbia

15:00-15:45

How to Build a Portfolio for a job in the Gaming Industry

In this lecture, you can pick up a couple of tips to prepare yourself to work in the gaming industry as a 3D designer or level designer/environment artist. What companies expect from you and what is a best way to present your skills.

From the student bench to companies with 200 employees

Daniel founded Degordian at the age of 22 while he was a student. It started as a project with friends, and grew into a serious agency with several offices in the region and clients around the world. How that journey looked, what he learned on it, and what tips he has for those who are interested in entrepreneurship, you will learn at his lecture on Play Media Day 04.

How do survive today in the PR? Top 10 recommendations by 404 agency

Which tactics today must be used to keep up with the world around you, all for the benefit of the client? With answers to this and a number of other questions, we will deal at the lecture by Mila Martinovic from the 404 agency that brings a survival kit for the PR people of today.

Mila Martinović, Senior PR Consultant – 404 Agency – Croatia

16:00-16:45

Machine Learning: Buzzword or reality

Dominik will give a presentation about the challenges of utilizing machine learning and transformation of the media industry by an intelligent news personalization platform using cutting edge machine learning algorithms. He will describe the engineering challenges and business threats of radically changing traditional news publishing by machine learning on the most visited Croatian news portal 24sata.

Dominik Šafarić, Lead of Engineering and Infrastructure at Styria.AI, Croatia

GUARANA 4EVER YOUNG

With its brand strategy, Guarana tries not to copy young people, but to be there for them. Those who come at the presentation will find out, "Is the curse to be forever young?" And "Is a brand of energy drinks allowed to get older and not to follow the trends for new generation of consumers?" We will make sure that the story is in Sova's mood - brave, wise and fun!

In its eighth edition, the Fresh Wave Festival announces a concept called Heaven, which is not only a theme of the festival, but also brings a number of aspects from the domain of production, public relations and the entertainment industry. This panel will cover all these aspects, as well as electronic music as the guiding star of this festival.