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Model Nyome Nicholas-Williams told the BBC: "Some people don't choose to be the size they are - or height. If you have to pay extra money [for clothes] subliminally it feels like you are being told you have to lose weight."

(Image: New Look)

Anna Scholz, a plus-size fashion designer, said it can take twice the material to make a larger size as a smaller one.

She told the BBC: "As a company we sell from size 16 to 28 - if I had smaller sizes as well I would have to price them differently."

Maria Wassell, who spotted the price difference in her local New Look, told the Sun: "It's like I'm being discriminated against for being plus-size when I'm only slightly bigger than average.

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"The average size for a British woman is now a size 16. Plus-size purchases are on the increase. If you look at the statistics, there's more money being spent on plus-size clothing now then there was even three years ago."

A New Look spokesman said: "We are in the process of reviewing the pricing structure of our Plus Size collection in a way which works best for our customers and our business.

"We are proud of the ranges we offer to our Plus Size customers and value all customers, no matter what their body shape or size."