Great-looking shop that is Norfolk through and through: the beef is reared up the road in Great Walsingham, the duck and quails' eggs laid just as close; handmade cheeses, Norfolk ham, smoked fish and vegetables from Walsingham allotments.

Good Food Growers Middleton, Saxmundham, Suffolk (01728 648253).

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Right now you will find the farm's asparagus and some purple sprouting broccoli, but more will follow. Suffolk hams from Lane Farm, Helena's bread and a new English whisky from Norfolk that's proving popular.