Mediamath adopts ads.txt

Mediamath adopts ads.txt

Mediamath announced last week the adoption of ads.txt immediately, but according to the press release, only throughout MediaMath’s Curated Market. The adoption of ads.txt in open exchanges will happen on Mediamath, but not for now. According to Mediamath, “ads.txt rollout will be phased in over the coming months to ultimately encompass all of MediaMath’s supply products.”