“I don’t like social media.” When I hear a business owner say these words, it makes me want to scream. It’s like someone took a knife and stabbed me in the heart. It’s like watching someone throw puppies out of a window. It’s like watching someone eat huge insects. It...

Did you know that you could embed a SlideShare presentation directly into your tweet on Twitter which allows your audience to view your presentation WITHOUT leaving Twitter? Did you know that you could privately maintain relationship notes in LinkedIn detailing how to...

In our previous lesson, Effectively Using Social Media in Your Business: Part 1- Finding Your Customers, we discussed the bottom line of business. You must get your products and services into the hands of your customers. In exchange for your products and services,...

Before we talk about effectively using social media, we need to understand the bottom line of business. The bottom line of business is very simple. You must get your products and services into the hands of your customers. In exchange for your products and services,...