Trade Show Preparation Checklist – 18 weeks

This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel, staff training to leads management. Access your checklist week by week here.

What should I prepare 18 weeks before my event?

There are 18 weeks ahead of you to prepare your show, and this week we will focus on a major aspect of it: your booth location!

Choosing the right booth

Booth location isn’t a minor detail and you shouldn’t pick it lightly.

As a matter of fact, that is one of the biggest advantages you get planning your event early!

Do you know why event organizers give you cheaper prices for joining last minute? It isn’t only because they absolutely want to sell the remaining booths, it is also because the ones that remain are poorly located.

Choosing the right booth isn’t complex, you only have a few things to be looking for.