1. If you compare the cost of an SEO campaign and that of other online marketing strategies like PPC advertising, buying leads for email marketing programs or social media marketing, you will discover that Search Engine Optimization offers better ROI.

Social media will definitely enhance your company’s image while PPC will boost revenue. However, organic SEO will always be the foundation of your presence on the internet.

2. Are you aware that search engines are consistently grabbing more and more market share? Approximately 85% of consumers make purchase decisions after checking online reviews. This is a trend that will continue for a long time. Sooner or later, nearly everyone will be searching for commodities (services or products) online.

3. Search Engine Optimization will enable prospective customers to locate your business with ease. Without SEO in place, they may find it difficult t find you.

4. Are you aware that 90% of people who browse the internet tend to click on the first five suggestions of the result pages of Google and other search engines? Good SEO strategies will enable your website to get highly ranked. This will significantly increase chances of attracting visitors to your site, and these visitors can then be convinced to become customers.

5. Good SEO practices play a significant role in enhancing the users’ experience and improving the usability of your website as well.

6. Most people who use the internet have a lot of trust for Google and other search engines. For instance, if they are looking for a reliable provider of certain services or goods, and Google favorably ranks your website by making it appear on the first page, they will believe that you are among the best providers of those services or goods. If you make use of god SEO strategies, Google will favorably rank your website.

7. Search Engine Optimization plays a significant role in enhancing your image on social media platforms such as Facebook and Google+, among others. If someone, for instance, conducts a Search on Yahoo or Google and comes across your website, the probability is very high for him or her to promote or endorse it on social media.

8. SEO significantly contributes to the efficient running of large websites. Sites which have multiple authors can gain from Search Engine Optimization both directly and indirectly. One of the direct benefits is enhanced volume of traffic, while a perfect example of an indirect benefit is the creation of a common framework.

9. Search Engine Optimization can help you overcome stiff competition. If you as well as your competitors sell similar products, you can attract more visitors and successfully convert them into customers by making use of SEO strategies.