What’s the Most Important Ecommerce Challenge? On-time Shipping

by Andrea Johnson

What’s the Most Important Ecommerce Challenge? On-time Shipping Andrea Johnson November 18th, 2014 You can optimize your website, signage and marketing, but if you can’t deliver what the customer orders when they expect it, it’s all for naught. That’s the word from Debbie Hauss, Editor in Chief of “Retail Touchpoints,” a digital publication that covers customer-facing aspects of retail.Read the full article

E-commerce Fulfillment: Preparing for the holiday shopping season.

Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE Marketers from around the globe are gathering at IRCE, the world's largest e-commerce event, and MarketingSherpa is providing exclusive access to the top speakers. In this video from the MarketingSherpa Media Center, Debbie Hauss, Editor-in-Chief, Retail Touchpoints, provided insights into preparing for the holiday shopping season. While it's only the beginning of summer, Hauss advised retailers to start preparing now for the holiday season. One of the biggest first steps to start preparing is to "get your inventory right." "You need to make sure you're ready to fulfill orders when customers want them. The elephant in the room is Amazon -- they put pressure to deliver in two days, so retailers are feeling the pressure to meet this," she explained. Hauss also discussed how to strategize for effective and quick shipping, and other ideas that marketers need to start thinking about for the holiday shopping season.