Our Website Design & Development Process

In order for any website development project to be successful, there has to be good processes in place, for the benefit of both the client, and the agency. Our robust processes are tried, tested, and proven to deliver lucrative websites, on-time and on-budget

1. Project Initiation

Workshop to finalize scope of work and website objectives

Getting the full scope of work documented correctly is important in making sure that everyone is on the same page before starting the project.

Project Manager

Client signs the agreement to confirm the project

Once the scope of work is finalized, we share the agreement to the client. Once that is signed, and the project downpayment has been made, we can officially start the project

Client

On-boarding and collating of assets

This is where we send a series of on-boarding emails, that help the client understand how the web development process works with us. In this stage, we also gather things like logo, brand guidelines, login details for existing site, etc...

Project Manager

Internal Kickoff Meeting with the Web Team

Once all assets are gathered, the PM will create an internal project brief document, and have the internal kickoff meeting to make sure all team member involved are brought up to speed with the project

Project Manager

2. User-Experience Design

Persona Development

This is where we map out your customers in detail. Everything from demographics, to decision-making process, to sources of information.

Designer

Website Strategy & User Research

We are strong believers that every great website is built on a strategy that is aligned with your buyer personas, and your business objectives.

Designer

Information Architecture

Having your website's information structured in an intuitive, purposeful way, will make sure the conversion rates of the site are high, and that the user is given a positive user-experience

Designer

UX Wireframes & Prototyping

All of the foundation work now starts to take shape. We create low-fidelity UX wireframes, to map out the layout of the pages, the placement of calls-to-action, and the user-journey.

Designer

3. Visual Design

Mood Board & Visual Concept

To ensure we are aligned in terms of look & feel, we create a visual concept before proceeding with the visual design of all pages.

Designer

Visual Design of all Pages

Once the concept is approved, we then apply visual designs to all of the UX wireframes, so the client can see exactly how all of the pages will look.

Designer

Content Writing & Placement

If it's part of the agreed scope of work, our team will hand-craft all of the website copy. We are experienced in creating compelling copy, that sells.

Content Writer

Client approves & signs off all pages

Once all visual designs are completed, the client then approves the designs to go through to the development team for coding.

Client

4. Development

Front-end Development

Our front-end developers will create a pixel-perfect markup of every page, that is identical to the approved design

Developer

Back-end Development & CMS Integration

We are experienced with a number of different CMS platforms, such as Wordpress, Hubspot COS, and Shopify.

Developer

Testing, Debugging & QA

We thoroughly test every website internally for bugs before handing it over to the client for their review.

Developer

Client tests & signs off coded site

We encourage our clients to spend time going through the website carefully, and document any errors (if any) for us to fix.

Client

5. Optimization

User Testing

In order to capture real user behaviour, we can record user testing data from the client's internal test.

Client

UX Validation

Once user data is a recorded, we observe how the majority of users interacted with the site, which validates our UX strategy and user journey.

Designer

On-page SEO Optimization

Our SEO team will analyze the website, and optimize it accordingly for search engine visibility.

SEO

Google Analytics Integration & Conversion Tracking

We will make sure everything is correctly in place to track the website's marketing performance.

SEO

6. Going Live

Hosting Setup & Configuration

We offer a highly-secure, high-performance hosting environment for our clients' websites, which we an configure specifically for each website performance needs.

Developer

Website Migration & Deployment

Our migration will plan everything so that the site is migrated in the shortest time possible, with minimal down-time (if any).

Developer

Final Website Test

Once the website is live, our development team does a final check of all website functionalities in the live environment, to make sure there are no compatibility issues.

Developer

Client CMS Training

After every website project delivery, we conduct a training session with the client, to show them how to use the CMS to make content changes.

Developer

Do you need a new website?

Book a free consultation, and one of our experienced team members will contact you to discuss your goals