Pray tell what will the
Big
RED
ONE
, and their army of viral marketing defenders do when/if Canon, Sony, or Nikon includes the ability to shoot in 4K RAW HD-Video on one, or all of their FF, larger 35mm sensor - that also come with a vast array of native, high-level lenses availability from Canon, and Nikon - that don't require any kind of an adapter, or other 'work-arounds' to fully utilize.

Oh.....and they would still sell for about a tenth of what RED is selling their
ala carte
cropped sensor bodies for.

Red will "kill the DSLR",
IF
they ever release a true 35mm unit that sell for under 10K. Until then, they will remain a high-end niche HD-Video option that only the well-funded can afford. A 14MP crop camera (4K HD-Video abilities notwithstanding) will never trump a primarily still-imaging 20-35MP 35mm DSLR selling for 8K, or less.

In fact, if Canon, Nikon, or Sony decides to seriously upgrade the HD-Video implementation in their next-gen of higher-end FF DSLR's to match, or exceed what Red is already producing, then it is RED who's in a bit of "trouble", and could end-up being eventually "killed" by these far larger, and vastly more technologically & financially capable companies.