Press Release

SAN DIEGO, Oct 01, 2007 (BUSINESS WIRE) -- Do you love a cup of rich, robust coffee in the morning, but hate
the wait and high prices at your local coffee shop? Jack in the Box(R)
restaurants is here to take the hassle out of your morning coffee
hustle with Jack's new Bold Roast Coffee, a full-bodied brew that
blends coffeehouse quality with fast-food value and convenience.

Available beginning today, Jack's new java, which features a
European roast of 100% Arabica beans, comes in regular and decaf and
is served in two sizes - regular (12-ounce) and large (16-ounce).

"Today's consumers are more knowledgeable about coffee and have
higher expectations," said Tammy Bailey, division vice president of
menu marketing for Jack in the Box Inc. "They want a brew that has a
rich, complex flavor, which our new Bold Roast Coffee delivers."

Jack's new Bold Roast Coffee is available for the suggested
prices, excluding tax, of $1.29 for a regular and $1.49 for a large at
all participating Jack in the Box restaurants.

Jack in the Box Inc., (NYSE:JBX) based in San Diego, is a
restaurant company that operates and franchises Jack in the Box
restaurants, one of the nation's largest hamburger chains, with more
than 2,100 restaurants in 17 states. The company also operates a
proprietary chain of convenience stores called Quick Stuff(R), with
more than 50 locations, each built adjacent to a full-size Jack in the
Box restaurant and including a major-brand fuel station. Additionally,
through a wholly owned subsidiary, the company operates and franchises
Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with
more than 370 restaurants in 39 states. For more information, visit
www.jackinthebox.com.