Research and Markets: A Survey of Existing and Potential
Smart Key Customers in EU: 75% of Owners Are Expecting To Specify Smart
Key Again On Their Next Vehicle, But 88% of Them Expect It to Be
Standard

DUBLIN-March 11, 2013: Research and Markets
(Research and Markets Smart Keys )
has announced the addition of the "A
Survey of Existing and Potential Smart Key Customers in EU"
report to their offering.

“A
Survey of Existing and Potential Smart Key Customers in
EU”

Smart key systems may have been available in Europe since 1999, but
customer awareness and fitment rates have started to rise more
rapidly
since 2010. This gives OEM's an opportunity to retain and attract new
customers but only if they understand customers perceptions and needs
for smart key systems.

SBD's European End-Customer Survey aims to help OEMs and suppliers to
identify these areas. Recording detailed responses from 600 customers
across France, Germany and UK, the survey categorises all customers
into
5 typical profiles - creating an easy 4-step process to increase
sales
of smart key systems.

Designed as part of the SBD Secure Car research package into the next
generation of smart key systems, this report helps you to stay in
touch
with customers of today and define the correct strategy for the smart
keys of tomorrow.