The Tata Mumbai Marathon is more than just about finishing a race. It transcends sport and promotes the power of the collective to make a difference. India’s largest charity platform, the Tata Mumbai Marathon promoted by Procam International has already helped to raise ₹25 crore, which will help educate children, improve healthcare, provide livelihood opportunities and safeguard the environment in communities across the country. Individuals and companies leverage the platform provided by the event to raise funds and awareness for causes close to their heart.

The Charity Platform

The event’s charity platform is designed and facilitated by United Way Mumbai – TMM’s official Philanthropy Partner. United Way Mumbai reaches out to hundreds of NGOs, companies and thousands of individuals across the country. Those that wish to make their “RUN EXCEPTIONAL” partner with United Way Mumbai and register to run for a cause or fund-raise at TMM.The funds raised are routed to projects across the country through NGOs, who carry the impact forward into marginalized communities with the greatest need. The charity figures have risen steadily from a humble ₹1.4 crore in 2004 to ₹25 crore, so far, in 2018.

Jayanti Shukla, CEO, United Way Mumbai, said, “There are many extraordinary stories in the 15th edition of the Tata Mumbai Marathon. We have 4 people running the marathon on their birthday.The oldest person to run the marathon for charity is Mr. Bhim Singhal, who is 84 years old, proving that age is, indeed, no bar. Carrying that sentiment forward, for this edition, we at United Way Mumbai wish to showcase the efforts of our Young Leaders in raising funds for and advocating causes they believe in. Young Leaders are remarkable people (below 21 years of age) who are raising funds for charity through the platform. They are sensitized to social issues, passionate about the projects they support and great ambassadors for a more socially conscious generation. This year, we already have 231young leaders registered, and this figure is growing by the day.

She further added, “We firmly believe that Philanthropy when started early, has multiple positive consequences. Not only does it help social causes and NGOs raise funds for their immediate need, the youth, when exposed to social problems at a young age are more likely to grow up being highly responsible adults. They also gain considerable exposure while fundraising that helps mould their personality and help them become confident future leaders.”

On this occasion, Vivek Singh, Joint MD, Procam International said, “Each year, the TATA Mumbai Marathon has surpassed the amount raised for charity. Our journey with our philanthropy partners, United Way Mumbai has been incredible and we are proud to contribute to society in myriad different ways. We are happy to have lived up to our ethos #BetterTomorrowand will continue to propel one another to be better too!”