REF impact found 7 Case Studies

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Summary of the impact

2The European funded ISAAC Project aimed to enhance the relationship
between heritage and tourism in urban destinations through a novel
Information Communication Technology (ICT) environment. The platform
provided integrated and user-friendly tourism e-services facilitating an
advanced access to European cultural heritage assets. Within this project
the Sunderland team worked with a wide community of stakeholders to
identify intangible aspects and stories worthwhile to be told within a
destination. These stories were integrated in an interpretative strategy
independent of, but aligned with destinations' current marketing and
positioning strategies. The specific impact focuses on three destinations,
Leipzig, Amsterdam and Genoa.

Submitting Institution

University of Sunderland

Unit of Assessment

Sport and Exercise Sciences, Leisure and Tourism

Summary Impact Type

Societal

Research Subject Area(s)

Built Environment and Design: ArchitectureCommerce, Management, Tourism and Services: Tourism

Summary of the impact

Bournemouth University (BU) researchers have developed economic modelling
techniques that more accurately predict the outcome of events, policies or
other major economic decisions. This type of modelling allows governments
and organisations to effectively plan for the positive and negative
impacts arising from decisions. The technique was used to inform estimates
of the value of the 2012 Olympic Games and subsequent tourism legacy; to
provide the evidence base for VisitScotland naming 2013 the `Year of
Natural Scotland'; to inform a Parliamentary debate on music tourism and
establish greater representation of music in VisitBritain marketing
material; and to inform the Government of Gibraltar of the impact of
changes, such as the benefits of cross-border activity.

Summary of the impact

Dr Mark Hampton's research informs tourism policy for the world's 40 small island developing
states (SIDS) and poor coastal communities. He generates data that challenge conventional
wisdom about the value of large scale tourism for these fragile economies. His findings identify
niche tourism as a more sustainable basis for economic growth. The Commonwealth, World Bank
and individual governments, as well as numerous other NGOs and industry associations, are
amongst those who draw upon Hampton's research findings in order to help vulnerable states
formulate effective policies and develop appropriate tourism initiatives.

Submitting Institution

University of Kent

Unit of Assessment

Business and Management Studies

Summary Impact Type

Environmental

Research Subject Area(s)

Summary of the impact

Researchers at the University of Brighton have changed national tourism
policy and workforce training practices in African countries. Working with
international organisations, including the World Bank and UN agencies, the
underpinning research has identified approaches for developing capacity
and skills in the tourism workforce. As a consequence, the Nigerian Board
of Technical Education redesigned the national curriculum for leisure,
tourism and hospitality; the Namibia Tourism Board introduced customer
service skills training; government guidelines for ecotourism development
were produced in West Africa. In the Gambia the research led to the
Ministry of Tourism and Culture developing service standards and
establishing the €2.7m Gambia Tourism and Hospitability Institute.

Submitting Institution

University of Brighton

Unit of Assessment

Sport and Exercise Sciences, Leisure and Tourism

Summary Impact Type

Societal

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health ServicesCommerce, Management, Tourism and Services: TourismStudies In Human Society: Policy and Administration

Summary of the impact

Through the establishing of a UNESCO Cultural Route, the Evliya Çelebi Way, Donna Landry's
research has influenced cultural policymakers in Turkey, created new opportunities for tourism,
promoted awareness of Ottoman and equestrian history internationally, and benefitted cultural
providers through collaborations. In 2009 Landry and her research team re-enacted for 40 days the
1671 horseback journey undertaken by the celebrated Ottoman travel-writer Evliya Çelebi en route
to Mecca. The team attracted media coverage and built links with local communities. Landry has
since collaborated in developing the Way and otherwise promoting Ottoman history and horseback
travel as resources capable of delivering economic and heritage benefits to Turkey.

Summary of the impact

The focus of this statement is upon research funded by the Esmée
Fairbairn Foundation during 2009-2011 into how food tourism can be used
for sustainable development. We understand this to be the first externally
funded research project on this subject. Food tourism strategies and
associated sustainable development policies informed by the research
include the Causeway Coast and Glens of North Ulster; the Brecon Beacons
National Park; and Fáilte Ireland are using the research results in their
strategy development. The impacts of food tourism in rural areas related
to sustainable development include: the strengthening of economic linkages
and multiplier effects within regional and local economies; encouraging
cultural identity and distinctiveness; and the reduction of environmental
pollution from food transportation.

Summary of the impact

2012 saw 31.1 million overseas visitors come to the UK and 57.7 million
domestic holidays taken
by GB residents1. However, precise understanding of tourism's
economic and environmental
impact, particularly at local and regional levels, has historically been
weak. Cardiff Business
School's (CBS) Welsh Economy Research Unit (WERU) has significantly
contributed to developing
methodologies to quantify tourism's socio-economic impact at different
scales. Their development
of the first Tourism Satellite Account for the UK has informed the way
national and international
agencies conceptualise and measure tourism impacts. Researchers then
developed a Tourism
Impact Model to assess the impact of new facilities and infrastructure,
and of large sporting and
cultural events. This has helped event organisers and sponsors,
including the Welsh Government,
understand how to optimise value for money whilst minimising undesirable
environmental impacts.