NPD names head of expanded advanced analytics business

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PORT WASHINGTON, New York – The NPD Group announced that John Deputato will head its expanded advanced analytics business as SVP.

As SVP, Deputato has overall responsibility for leading and growing NPD’s Advanced Analytics business in North America. His scope encompasses the strategic vision and tactical direction of this important business. In this newly-created role, he will report to Randall Smith, group president.

Prior to joining NPD, Deputato was SVP client solutions at SymphonyIRI, with responsibility for delivering the firm’s retail, consumer, and modeling services to major health and beauty clients. Previously, he held senior marketing and product management positions with leading manufacturers in the home, beauty, and fashion industries, including Reckitt & Colman, Revlon and Coty.