Negra Modelo / Print

Advertising, Art Direction, Copywriting

BriefNegra Modelo is the beer that traditionally accompanies food and matches any kind of meals perfectly.IdeaAs a metaphor of the beer’s supremacy over refined meals we use a “gastronomic” coat of arms. Various pieces of table setting are brought together to form a noble heraldic sign, with a bottle of Negra Modelo in the lead.