We Know Online Advertising

The PPC Guys are an award winning pay per click marketing service. Our team will create the strategy needed to help you win an increasingly competitive digital landscape. From Google Remarketing and Search, to Bing Ads and Facebook campaigns and everything in between. We know how to drive the traffic you need to grow your business.

Organizing the Chaos in every PPC Account since 2010

Here are a few of the many strategies we incorporate into every ecommerce PPC account

Bid Management

Effective and timely bid changes are crucial when managing AdWords accounts. We review data on the daily, weekly, monthly, yearly and longer term timelines to make the appropriate changes and improve performance. Our structure works with both ad group and keyword level bid management, it is also fully manageable at scale.

Ad Position Optimization

We analyze large data sets to determine which keywords are key performance drivers, as well as which keywords aren’t. We then optimize ad position on similar keyword themes based on similar performance. It’s traditional “Right Product, Right Place, Right Time” marketing strategy for the digital world.

A/B Testing

We rigorously split test every ad group and landing page we set up in order to continually improve CTR, as well as CPA. PPC ad writing is 50% technical, 50% creative; we have both. We know how to control data to make tests accurate and we’re clever in the actual style of ad copy written.

Keyword Selection

More important than account structure, keyword selection is the base foundation for your PPC campaigns. We take the time to learn about your business, study competitors and past data to select keywords.

Multi-device Optimization

With mobile now accounting for over 50% of search volume, it is imperative that your mobile strategy is on point. This, and tablet specific optimization, will make or break your results.

Ecommerce Business Strategy

Our experience extends further than a traditional PPC service. We walk through your business as a whole to set budgets, determine profit goals, identify product selection for ads, account for seasonal slowdowns, etc.

Testimonial

Slide 1

We contracted out to this vendor to get a quick launch going and increase awareness on our Next Gen Firewalls (NGFW). They were able to bring the campaigns live in two days and beat our previous lead cost by around 60%.

Joseph F.Fortinet Inc. (NASDAQ: FTNT)

Slide 2

They’ve been running our paid search and retargeting efforts for about five years now. I am very happy with the work this team has put in and the amount of revenue they have generated for my company

Brian B.Wholesale Hats

Slide 3

Solid results from a solid team. Our sales have quadrupled in under a year, still seeing growth and our ad position is exactly where we need it to be.

Jeremy J.Car Computer Mfg.

Slide 4

They were able to double phone calls and leads in only 2 months. I am very happy with the switch to The PPC Guys, hire them now if you aren’t already a client.

Danielle D.Smart Carpet

The GOALS Method

We Created the GOALS Methodology to Represent our PPC Mantra. It’s this way of thinking that sets us apart and puts your company into growth mode.

Our Mantra for Successful PPC Campaigns

GGatherall relevant info to create a plan of action that will scale profitably.

SStrategizebased on past results and long term business goals to continually improve results.

Our Process

Our entire team works with you to get the results you want for your business.

1
Pay-Per-Click
Advertising
Evaluation

2
Determine
Best-Suited PPC
Plan

3
Onboarding &
Welcome Call with
Team

4
Campaign
Development, Approval &
Launch

5
Ongoing
Optimization

Who is involved

Project Manager
& Client

Project Manager
& Client

PPC Strategist, PPC
Director & Client

PPC Strategist, PPC
Director & Client

PPC Strategist & Client

Frequently Asked Questions

Honest Answers To PPC Questions

What is PPC Advertising?

PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying site visits instead of “earning” them organically. PPC allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Then, every time an ad is clicked, sending a visitor to a website, the advertiser pays a fee. When PPC is working correctly, the fee is trivial, because you are basing account performance on total profit generated.

What’s the difference between SEO, SEM and PPC?

All three terms refer to strategies for placing a site higher up on a Search Engine Results Page (SERP). In SEO, a higher rating isearned “organically” through relevance and popularity, as determined by frequently changing and extremely complex search engine algorithms. With SEM/PPC, ratings are “paid” for through keyword bids to the search engine itself. While both systems are useful, one main difference is that SEO requires a considerable investment in time, while the financial investment of SEM/PPC provides nearly immediate results.

What are the advantages of an agency that specializes in PPC advertising?

Whether you’re paying for ad placement or cultivating organic search results, successful marketing campaigns are complex endeavors that require a commitment to remaining constantly up to date on the latest search engine developments. Rather than rewarding the Jack of All Trades, both strategies benefit from mastery and focus. That’s why The PPC Guys are so proud of their laser-like focus on SEM/PPC management. It’s what we know and what we know we’re good at it.

What kinds of businesses and industries do The PPC Guys serve?

The PPC Guys create and manage accounts for e-commerce companies and national lead generation campaigns, as well as for local businesses and SaaS products. The industries we’ve served include real estate, large-scale ecommerce, healthcare, consumer goods, SaaS, hospitality, online education, government products and more.

What type of campaigns do The PPC Guys create and manage and in what countries?

We run the gamut of PPC campaigns, including: Google AdWords, Bing Ads and Facebook Ads, Google and Bing Ads Shopping campaigns, Dynamic Retargeting/Remarketing campaigns and YouTube Video Ads. We run campaigns worldwide, but primarily focus on the U.S., Canada, U.K. and Australia markets.

Are banner ads and landing pages included in PPC Guys campaigns?

Banner ad creation is included in display network campaigns. Landing page construction is not included in a standard account set-up and management, but can be included as an add-on. We are proud of our skill at creating effective landing pages with powerful calls-to-action.

What is included in The PPC Guys monthly management fee?

View what’s included on this page, browse around this site or call a PPC expert at 855-772-4897. A few items included are Quality Score Improvement,PPC Campaign Analysis, Closed Loop (CRM) Sales Tracking, A/B Split Tests for Ad Copy, Bid Management, Keyword Data Analysis and PPC Campaign Structure.

How long does it take a PPC campaign to start working?

Ads are normally approved within 1 business day, so you will start to see sales roll in just as fast. Bidding occurs in real time, so once a bid is successfully placed with a search engine, results show up almost immediately. The real trick is to use your advertising budget effectively and methodically.

Why should I pay a “set-up/restructuring” fee if my business already has an AdWords account?

At The PPC Guys, we know that your campaign is only as good as its “build.” Even if you’ve already got AdWords up and running, there’s a very good chance that some elements of your account are obsolete or no longer reaching their full potential. By restructuring an existing account, The PPC Guys guarantee that it’s in top-notch form once we start managing it. After all, no matter how well you optimize an existing account, if it’s not built well, it will never provide the results of one that was well-designed from the ground up.

What‘s the advantage to owning my business’ Adwords account and do I have access to my account when I hire you?

When you own your business’ Adwords account, you are free to take it with you when you leave the agency that’s managing it. There are some agencies who retain your account when you leave, keeping your valuable history and tracking information with it: information which they can make available to future clients, some of whom may be your competitors. You are also free to check in with your own account whenever you like. After all, it’s yours.

Can I just buy sales from The PPC Guys?

The PPC Guys normally won’t sell you just sales. We sell account design and management, so that you own all the sales generated by your account. For larger ecommerce advertisers spending at least $50,000/month we are open to pay per sales deals of this nature.

How long have The PPC Guys been running PPC campaigns and how many PPC Guys are there?

We have been in operation since 2009. We currently have a team of 8 account managers and 4 staff members providing organizational management and support.