February 2016

Who goes there?

About Belinda Weaver

Belinda Weaver is a marketing and seo copywriter confidently walking the line between writing effective copy and creating an engaging brand personality. She shares her successful techniques for creating engaging brands through awesome copywriting. Click *here* to find out when her next Copywriting Master Class is open.

Hi Again Belinda, I am struggling with ‘tone’ on a particular website and I just love the questions:
Which three words describe YOUR business?
Do you want to pop into people’s heads when they think of your business?
Describe how you want customers to feel about your business?
Explain how you want people to describe your business to others?

So to clarify, you include those questions in every client brief?
thanks
Denise

I just came across this brief on a designer’s website yesterday. It’s for a designer so not totally applicable for us copywriters, but there’s still some bits we could draw from. I get a kick out of seeing the different ways people try to draw out answers to what are essentially the same questions.

I used to use a very bland form indeed but mixed it up to:
– have more prompter questions that translated what I wanted to know
– added personality so they got the full brand experience even filling out a form.

Your link is exactly the same! No chance is too small for awesome copy 🙂