Kelly Osbourne Is the New Face of Madonna's Fashion Line

Kelly Osbourne has been named the new face of Madonna's Material Girl fashion line.

Osbourne, who once called herself an "ugly duckling," replaces 'Gossip Girl' star Taylor Momsen, according to a tweet from the company.

Material Girl is a year-old juniors design collaboration between the iconic music superstar and 14-year-old daughter Lourdes. It's sold exclusively at Macy's.

"Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011. We will be sharing all the details on this exciting new campaign in the coming weeks," her rep confirmed in a statement.

Material Girl launched in 2010 with rebellious Momsen as its face. Late last year though, Lourdes blogged that the label was "desperately seeking" a new face.

Osbourne, who slimmed down considerably after an image-altering turn on ABC's 'Dancing With the Stars,' has updated her look from goth to glam.

"I've spent the last few years trying to figure out who Kelly Osbourne is, from addiction to awards and fashion faux pas," she writes on her official blog.

Things seem to be looking up for Osbourne, who earlier this month was seen with British musician Rob Damiani, after a long funk from breaking up with Luke Worrall last summer.

Well, there's one in every crowd. I can't wait to see YOUR fashion line, bigtop. Judging by your screen name, I'd say you had much help from Omar the Tentmaker? People like you just can't be nice to anyone, or happy for anyone, can they? What a sad little world you've made for yourself...

Look for the Material Girl now to be sold on street corners.What a Mistake. This Kelly rolly polly crooked mouth would be better at selling fish bait. No wonder Luke Left her! Luke could do no worse thats for sure!

Sorry, but I can't stand this manufactured no talent "star". Wish the whole Osborne family would go back to England. Never buy anything this family is used to promote. She is no better than the greedy Kadashians.

I really like Kelley, and I do not know why all the nasty bashing. I guess some people can't remember to say something nice or not at all, and make it a pastime to bash people. Kelley is full of potential, and personality.