Magic was just as popular as Bird and he was black. I don't think anyone, black, white, or other, didn't feel extremely sad when they found out he had HIV. It was like a national day of mourning. Jordan transcends both of them. He's more recognizeable than Mickey Mouse, and recently, just got passed this year for most popular athlete in the states....YEARS AFTER HE'S RETIRED!!! I don't know how the hype could have possibly been bigger.