With the launch of its Soho store on October 2nd, Good Goods (www.goodgoods.market) is introducing a new retail model that brings together emerging brands in a collaborative retail environment. In addition to our curated retail space, we will host a number of public events exploring the future of retail, urban innovation, the culture of “making,” and the manufacturing and logistics ecosystem. Our goal for the series is to create an authentic two-way dialogue between brands and consumers.

This four-month pop-up experience will highlight 50+ emerging brands, with half of them based in New York. Products in the assortment range from fashion, accessories, jewelry, natural skincare, home goods and small batch foods curated based on quality, design, sustainability, and local production.

Our mission is to engage shoppers in exciting and unexpected ways, offer emerging brands an accessible path to physical stores, explore synergies with established brands, and reinvigorate our cities by introducing retail concepts designed to suit a diverse range of urban spaces.

Founders of Good Goods:

Eric Ho and Rosa Ng, the co-founders of Good Goods, each bring a unique perspective to solving the problem of accessible retail spaces in our cities. Having each previously founded startups, MILES and Young & Able that address an adjacent opportunity to help small businesses grow through offline activation, they bring their expertise together to form Good Goods.