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We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget. Ensure that everything looks perfect on all of the main browsers your customers may use. Email this to a friend? MORE

They say that life is like peeling an onion. Every time you think you understand it, a new layer is peeled, revealing more about the onion. Recently two separate documents — the Pew/Internet study on Twitter and an Ad Age article on Twitter trends — shed new light on the social network and its use. Consider the above chart from Pew. The U.S. Conclusions. MORE

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But this year is going to make last year look like I was slacking off …. Not a shabby list. MORE

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback loop for consumers. MORE

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.. Share content (your own and others’). MORE

As we wind down 2010, I’ve begun assessing what I’ve accomplished and what new challenges I’m going to take on in 2011. In addition to keeping our physical and virtual systems and spaces organized, updated and refreshed, every once in a while we need to do some pruning and make tweaks to our sources of information. Are you regularly seeking out fresh voices? MORE

This is a guest post by Eduard Ezeanu who provides communication coaching and helps people put their best foot forward in communication, both online and offline. believe that one of the best things you can do though social media is build your brand. This means creating a unique, memorable and convincing image of yourself in the eyes and minds of others. Image Credit. Why Consistency Is King. MORE

Guest post by Doug Davidoff , founder and CEO of Imagine Business Development. I am not a PR professional. I’ve been exposed to, and used, PR professionals in a variety of ways: * As the owner of a growth-oriented business, * As an author and speaker, and. * As a marketing and sales advisor to my clients. I’ve seen the wonderful things PR people can do. failure to prioritize. Focus on Results. MORE

Even though only 4% of U.S. online adults have ever used a location-based service , like the popular Foursquare , Loopt , Neer , and Yelp for Mobile , new data from Forrester Research shows that the main user group is a highly-sought-after demographic — young, affluent adult males with college degrees. More than 70% of users have earned a college degree or higher. Heavy mobile researchers. MORE

December is a busy time for everyone, so I hope you’ll all forgive me for repurposing a post from my blog this month. LOTS of sessions about social media, of course…by now we association people should have this whole social media thing down pat, right? You need a strategy with clearly-defined goals and objectives. You have all those boxes checked and you’re golden, right? MORE

If you haven’t heard yet, check out this amazing news from our friends at NTEN, the Nonprofit Technology Network: NTEN Receives $1.1 According to the accompanying blog post (which includes reactions from some NTEN members), Executive Director Holly Ross says: From our point of view, this is not just an investment in NTEN, it’s an investment in our entire sector. MORE

If you shop like Martin Waxman , you have four (and a half) more shopping days. And Amazon is offering shipping that will get you your gifts on time if you order by Wednesday. So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. It will save you time and a trip to the mall. You’re welcome. Business. Predictable Success. Fiction. MORE

Continue below to access the infographic by digitalsurgeons. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on Reddit. Digg this! Share this on Technorati. MORE

Tweet Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in your company is in marketing, whether they want to be or not. MORE

A few weeks ago I was selected as one of the Top Social Media Strategists to Watch in 2011. That was cool in that it’s nice to be recognized, but then a few days later I got the following email. We’re excited to have you on our list of “ Top Social Media Strategists to Watch in 2011.” We admire your work and look forward to seeing what you come up with in 2011! Our partner, Dancing Deer Baking Co., would like to send you a sweet treat to congratulate you on our accomplishments. Please let me know where Dancing Deer should send the gift! Thanks. Sure it is. So here’s how I responded. MORE

When I speak , my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. Because of that attitude, I always lead up to a very important point when speaking to that particular audience. It’s the issue of control. MORE

Ace Blogger Seth Godin doesn’t participate on Twitter, but has a Klout score of 70 in large part due to retweets and mentions. This phenomena typifies what Klout calls the Warren Buffet problem. Yesterday, Read Write Web published the larger findings from the open interview with Klout CEO Joe Fernandez responding to criticisms published here. This is a topic worth further consideration. MORE

The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? Well it is quite strange, but not so well. Full document on Scribd. Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”. MORE

How often do you go about your work day and then realize that you have to get out of there to get the real work done? It's interesting, isn't it? For the most part, many of us need to "get away" from our day-to-day work lives to get the real work done. It doesn't make any sense, does it? There is help (sort of). Take 15 minutes out of your constantly interrupted day to watch this. rework. MORE

Continue reading for an insightful infographic from digitalsurgeons. Click for larger image.). Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on Reddit. Digg this! Share this on Technorati. MORE

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages. MORE

For those of us running company Facebook pages I thought I’d use Spin Sucks to break down the new impressions and feedback data and how to best use this new information to your advantage in your online marketing campaigns. You’ll notice now when making a post to your company page, Facebook is supplying you with changing impression numbers and feedback percentages per post. What does this mean? According to the Facebook help center , below are some of the most common questions: Is the impression number the number of users who have seen the post? What does “feedback % measure? MORE

I challenge every website owner to change their site and be interactive in 2011. challenge you to think like Skittles. This video I created elaborates… Links within the video: Skittles , M & M’s , Hershey’s , Reese’s Peanut Butter Cups , and Swedish Fish. -- Thank you for reading Why Every Website Should Be Like Skittles at AriWriter. Related posts: What If Your Website Had No Images? Install Website Ads and Risk Losing Customers. Meet BzzAgent and Why Their Website Sucks. Business design newmarketing MORE

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status. Similar Posts: New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream. The State of Brands on Facebook [infographic]. MORE

Tweet I hate excuses. And the one I despise most of all is “I don’t have time. Bullshit. You can find the time. It exists. You choose not to devote the time, and there’s a big difference. I don’t work out. people that have met me in person are LOLing about the understated nature of that last sentence) Sure, I’m a busy guy. could get up earlier. could stay up later. MORE

Tweet It’s nearly time for Santa to round up those reindeer and hit the skies for another round of gift-giving. couple of years ago, in the spirit of the season, I put out some suggestions on how Santa could fix-up his PR. This year, I got to thinking what I’d do to digitize Santa. 1. Santa. Santa already has a Twitter account – @Santa. Oh, and get a decent Twitter background! 2. MORE

Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.]. Marketing Social Media Trends 2010 learnings 2011 trends communications MORE

Do you want to track Santa Claus this year online or by phone? Well, here is your chance. tw telecom voice communications services at NORAD lets you track and monitor Santa Claus’s movements through their annual “NORAD Tracks Santa program. To track Santa Claus, you can call 1-877-Hi-NORAD (1-877-446-6723), or you can visit the NORAD Tracks Santa Web site. – Spanish. Digg this! MORE

This is the time of year when individuals (people like you and I) start thinking more about work/life balance. Don't do it. There is no such thing as work/life balance. By even saying there is such balance, you're making an internal agreement that work is not a part of a healthy life, and I just don't buy it. Like you, I put a good chunk of my waking hours against the work I do. can't accept that it doesn't constitute an important and real part of my life. In the end, I'm not looking for work/life balance. I'm looking for life balance. What does life balance look like? Business. Community. MORE

Note: this is not a religious post, and is meant neither to proselytize nor offend. Tomorrow Christians around the world will be celebrating the birth of Christ. Image: Martin LaBar via Flickr, Creative Commons MORE

Sat.Dec 18, 2010 - Fri.Dec 24, 2010

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Continue reading for an insightful infographic from digitalsurgeons. Click for larger image.). Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on Reddit. Digg this! Share this on Technorati.

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status. Similar Posts: New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream. The State of Brands on Facebook [infographic].

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.. Share content (your own and others’).

The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? Well it is quite strange, but not so well. Full document on Scribd. Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”.

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages.

Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.]. Marketing Social Media Trends 2010 learnings 2011 trends communications

When I speak , my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. Because of that attitude, I always lead up to a very important point when speaking to that particular audience. It’s the issue of control.

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If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages.

Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.]. Marketing Social Media Trends 2010 learnings 2011 trends communications

When I speak , my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. Because of that attitude, I always lead up to a very important point when speaking to that particular audience. It’s the issue of control.

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget. Ensure that everything looks perfect on all of the main browsers your customers may use. Email this to a friend?

Tweet It’s nearly time for Santa to round up those reindeer and hit the skies for another round of gift-giving. couple of years ago, in the spirit of the season, I put out some suggestions on how Santa could fix-up his PR. This year, I got to thinking what I’d do to digitize Santa. 1. Santa. Santa already has a Twitter account – @Santa. Oh, and get a decent Twitter background! 2.

As we wind down 2010, I’ve begun assessing what I’ve accomplished and what new challenges I’m going to take on in 2011. In addition to keeping our physical and virtual systems and spaces organized, updated and refreshed, every once in a while we need to do some pruning and make tweaks to our sources of information. Are you regularly seeking out fresh voices?

Guest post by Doug Davidoff , founder and CEO of Imagine Business Development. I am not a PR professional. I’ve been exposed to, and used, PR professionals in a variety of ways: * As the owner of a growth-oriented business, * As an author and speaker, and. * As a marketing and sales advisor to my clients. I’ve seen the wonderful things PR people can do. failure to prioritize. Focus on Results.

Continue below to access the infographic by digitalsurgeons. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on Reddit. Digg this! Share this on Technorati.

This is the time of year when individuals (people like you and I) start thinking more about work/life balance. Don't do it. There is no such thing as work/life balance. By even saying there is such balance, you're making an internal agreement that work is not a part of a healthy life, and I just don't buy it. Like you, I put a good chunk of my waking hours against the work I do. can't accept that it doesn't constitute an important and real part of my life. In the end, I'm not looking for work/life balance. I'm looking for life balance. What does life balance look like? Business. Community.

Even though only 4% of U.S. online adults have ever used a location-based service , like the popular Foursquare , Loopt , Neer , and Yelp for Mobile , new data from Forrester Research shows that the main user group is a highly-sought-after demographic — young, affluent adult males with college degrees. More than 70% of users have earned a college degree or higher. Heavy mobile researchers.

This is a guest post by Eduard Ezeanu who provides communication coaching and helps people put their best foot forward in communication, both online and offline. believe that one of the best things you can do though social media is build your brand. This means creating a unique, memorable and convincing image of yourself in the eyes and minds of others. Image Credit. Why Consistency Is King.

If you shop like Martin Waxman , you have four (and a half) more shopping days. And Amazon is offering shipping that will get you your gifts on time if you order by Wednesday. So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. It will save you time and a trip to the mall. You’re welcome. Business. Predictable Success. Fiction.

Note: this is not a religious post, and is meant neither to proselytize nor offend. Tomorrow Christians around the world will be celebrating the birth of Christ. Image: Martin LaBar via Flickr, Creative Commons

They say that life is like peeling an onion. Every time you think you understand it, a new layer is peeled, revealing more about the onion. Recently two separate documents — the Pew/Internet study on Twitter and an Ad Age article on Twitter trends — shed new light on the social network and its use. Consider the above chart from Pew. The U.S. Conclusions.

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But this year is going to make last year look like I was slacking off …. Not a shabby list.

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback loop for consumers.

Tweet Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in your company is in marketing, whether they want to be or not.

A few weeks ago I was selected as one of the Top Social Media Strategists to Watch in 2011. That was cool in that it’s nice to be recognized, but then a few days later I got the following email. We’re excited to have you on our list of “ Top Social Media Strategists to Watch in 2011.” We admire your work and look forward to seeing what you come up with in 2011! Our partner, Dancing Deer Baking Co., would like to send you a sweet treat to congratulate you on our accomplishments. Please let me know where Dancing Deer should send the gift! Thanks. Sure it is. So here’s how I responded.

Ace Blogger Seth Godin doesn’t participate on Twitter, but has a Klout score of 70 in large part due to retweets and mentions. This phenomena typifies what Klout calls the Warren Buffet problem. Yesterday, Read Write Web published the larger findings from the open interview with Klout CEO Joe Fernandez responding to criticisms published here. This is a topic worth further consideration.

If you haven’t heard yet, check out this amazing news from our friends at NTEN, the Nonprofit Technology Network: NTEN Receives $1.1 According to the accompanying blog post (which includes reactions from some NTEN members), Executive Director Holly Ross says: From our point of view, this is not just an investment in NTEN, it’s an investment in our entire sector.

I challenge every website owner to change their site and be interactive in 2011. challenge you to think like Skittles. This video I created elaborates… Links within the video: Skittles , M & M’s , Hershey’s , Reese’s Peanut Butter Cups , and Swedish Fish. -- Thank you for reading Why Every Website Should Be Like Skittles at AriWriter. Related posts: What If Your Website Had No Images? Install Website Ads and Risk Losing Customers. Meet BzzAgent and Why Their Website Sucks. Business design newmarketing

For those of us running company Facebook pages I thought I’d use Spin Sucks to break down the new impressions and feedback data and how to best use this new information to your advantage in your online marketing campaigns. You’ll notice now when making a post to your company page, Facebook is supplying you with changing impression numbers and feedback percentages per post. What does this mean? According to the Facebook help center , below are some of the most common questions: Is the impression number the number of users who have seen the post? What does “feedback % measure?

Tweet I hate excuses. And the one I despise most of all is “I don’t have time. Bullshit. You can find the time. It exists. You choose not to devote the time, and there’s a big difference. I don’t work out. people that have met me in person are LOLing about the understated nature of that last sentence) Sure, I’m a busy guy. could get up earlier. could stay up later.

December is a busy time for everyone, so I hope you’ll all forgive me for repurposing a post from my blog this month. LOTS of sessions about social media, of course…by now we association people should have this whole social media thing down pat, right? You need a strategy with clearly-defined goals and objectives. You have all those boxes checked and you’re golden, right?

How often do you go about your work day and then realize that you have to get out of there to get the real work done? It's interesting, isn't it? For the most part, many of us need to "get away" from our day-to-day work lives to get the real work done. It doesn't make any sense, does it? There is help (sort of). Take 15 minutes out of your constantly interrupted day to watch this. rework.