EU-CaRE | The golden rules of exercising for your heart

TARGET AUDIENCE

CONTEXT

EU-CaRE is a cardiac rehabilitation programme for the elderly, funded by the European Union and Horizon 2020, in collaboration with AP-HP France.

To educate their patients and help them adopt healthier habits such as nutrition, exercising, quit smocking, etc. the members of the project needed content that could be easily understandable, printed and shared by doctors to their patients.

We came up with the idea of creating beautiful infographics that are easily understandable by the general audience. We used EU-CaRE’s data to fuel our creative process in order to translate the complex approach into a very simple and clear story. The end result is an infographic that could be used either on digital (website, email…) or as a printed brochure.