Don’t Count GoPro Out

Consumer electronics is, by and large, a very tough business. Whether it’s TV sets or smartphones, margins tend to be low and there’s always the danger of a cheap knockoff hitting the market.

Indeed, that seems to be the fear investors have about GoPro, the once-hyped action camera maker. After going public last June at $24 per share, the stock soared to a high of $93 in October before plunging to around $40.