Halo 4 UK TV ad features new live-action Master Chief footage

As promised, Microsoft aired the new full-length live-action Halo 4 trailer during the England vs France Euro 2012 match last night. The movie’s is an extended version of the snip shown during Microsoft’s E3 press conference. Halo 4 is in development by 343 Industries and will be releasing on November 6, 2012, exclusively for Xbox 360. Watch the trailer after the break.