What technology makes sense for you and your current marketing strategy? Over the past two weeks, we’ve taken a deep dive into the marketing technology needs of small businesses and mid-market companies. This week we want to look at the marketing technology fit for large enterprises.

What technology makes sense for you and your current marketing strategy? Last week we took a deep dive into the marketing technology needs of small businesses. This week we want to look at the marketing technology fit for the mid-market.

To explore this question let’s take a look at the Teradata Integrated Marketing Cloud, which has the ambition to serve many different types of marketing technologies. By looking at what Teradata offers mid-market companies, we can understand your marketing technology fit. Read more →

In the world of marketing, there are many different marketing strategies but to be successful, most companies will need some kind of technology. The question is, what technology makes sense for you and your current marketing strategy? In other words, does your marketing technology really fit you, or are you trying to wear something to small or too large? Read more →