Complex Solutions are just that - complex. And so is the process of selling them. Alicia Assefa has designed and implemented Teleprospecting and Inside Sales at over 50 technology and manufacturing companies. Outlining her experiences, she takes the reader on a journey through the maze of Teleprospecting: the pitfalls and best practices. Throughout the book Alicia reveals her tips that will enable Sales and Marketing Executives to build world-class Teleprospecting teams. Her... More Description

Complex Solutions are just that - complex. And so is the process of selling them. Alicia Assefa has designed and implemented Teleprospecting and Inside Sales at over 50 technology and manufacturing companies. Outlining her experiences, she takes the reader on a journey through the maze of Teleprospecting: the pitfalls and best practices. Throughout the book Alicia reveals her tips that will enable Sales and Marketing Executives to build world-class Teleprospecting teams. Her field-tested and proven best practices drive sales funnel and revenue growth.