Monday, August 3, 2015

CBS makes debut in northeast Arkansas

Just got this press release, dated July 29. Check it out!

Jonesboro Gets Local CBS Affiliate

Nearly one month ago, KJNB Fox39 signed on the air giving Jonesboro its first ever local FOX station. The success of the station and the positive reception spurred KJNB to offer Jonesboro another local option, this time a CBS station. In the past year, Jonesboro has grown from claiming one local station to now claiming four local stations, representing all of the Big 4 networks and breaking free of the “out of market” network affiliates which have long been carried in the area.

CBS is the #1 network in the industry with the most established and most watched programming on television. It offers shows like Big Bang Theory, NCIS, CSI, Survivor, Amazing Race, Big Brother, and Blue Bloods. CBS is also well known for the long running prime time news programs 60 Minutes and 48 Hours.

KJNB is excited to bring to the market both American Football Conference (AFC) on CBS and the National Football Conference (NFC) on FOX. The action begins when SEC College Football kicks off on CBS Saturday, September 5th with the Louisville Cardinals vs. the Auburn Tigers game. The fans of NFL Football will be able to catch the games beginning on Sunday, September 13th with doubleheader action beginning at 1:00 pm.

Executives at CBS said they were thrilled to offer a local hometown CBS presence to the Jonesboro TV market.

Jonathan Sarrow of CBS said, “With current technology and experienced local broadcasters like Mike Reed and Bill Christian, we are now able to bring CBS into the Jonesboro market where we were unable to in the past.”

KJNB is owned and operated by broadcast veterans Mike Reed and Bill Christian.

“We launched KJNB in Jonesboro to help serve the community with local programming, news, weather, sports and information,” Christian says. “We are proud to bring both CBS and FOX to Jonesboro.”

KJNB currently broadcasts FOX programming on channel 39.1 over-the-air, channel 13 on most cable systems and on channel 39 on Dish and Direct TV. Beginning August 1, KJNB will begin providing CBS programming on 39.2 over-the-air, channel 11 or 3 on cable, and channel 42 on Direct TV and Dish.

According to Reed, “We have also acquired station KJNE for Jonesboro and plan to provide both the CBS and FOX programming on that channel as well so that viewers in Jonesboro who cannot pick up the KJNB signal from Walnut Ridge will have the option to pick up the same programming on KJNE channel 42 in Jonesboro. KJNE will offer FOX programming on 42.1 and CBS programming on 42.2.”