Mark of Dreams: UNESCO's DREAM Center logo competition

DREAM Center - Fun for Kids

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Regardless of ethnicity, children of all backgrounds respond positively to bright, contrasting colors. As an adult, I've come to prefer muted tones and a more sophisticated palette, but when designing an identity that needs to excite the imagination of kids, bright colors work best.

A literal icon approach was used for a logo that clearly communicates to kids of all ages and nationalities.

Each letter owns a color and associated icon, making for a modular system that's easy to extend into printed material and marketing campaigns. It also helps children take pride in their specific interest and identify with it easily.