Mexico

The Mexican presidential administration has become the most prolific world leader account with a record 78 tweets per day. President Enrique Peña Nieto is the 12th most followed world leader on Twitter.

President of Mexico Enrique Peña Nieto

The Mexican President Enrique Peña Nieto is the third most followed Latin American leader and the 12th world wide and still tweets mostly from a Blackberry, with a little more than three tweets per day. He is not very conversational as only 9% of these are @replies to his followers. His most retweeted and favorited post was sent on 22 February 2014 when the local authorities captured former Mexican drug lord Joaquin Guzman Loera (“El Chapo Guzman”): “I acknowledge the work of the security institutions of the Mexican state to achieve the apprehension of Joaquin Guzman Loera in Mazatlan” retweeted 25,000 times. His tweets are retweeted on average 371 times. Most of his tweets are related to official acts and governmental actions. In this context important topics that @EPN has commented on are #ReformaEnergetica (energy reform), #WEF (the World Economic Forum in Davos), and the #PactoporMéxico (an agreement among the country’s political parties). @EPNJ is mutually connected with the leading Latin American presidents.

Most popular tweet

Presidency of Mexico Presidencia México

The institutional profile of the presidency was created a few weeks before Enrique Peña Nieto became president. The @PresidenciaMX account is the most active of all world leaders’ accounts with an average of 78 tweets per day. The account has tripled its activity since our last study in 2013 as many of the tweets are repeated several times to capture different audiences at different times. The account chronicles the activities of President Enrique Peña Nieto with an abundant use of videos and pictures. Not surprisingly @EPN is the most mentioned user. Its most popular tweet, with 4,300 retweets was the granting of the order of the Aztec Eagle to three distinguished Japanese citizens. One of the most favorite tweets was sent on the international Children’s Day when the account shared pictures of the president and his government when they were kids.

Most popular tweet

Government of Mexico Gobierno República

The account of Mexico’s government is the second most active Twitter account with 71 tweets per day. @GobRep has adopted the same Twitter strategy as the presidency, repeating tweets at different times to garner more attention and a larger audience. The account tweets essentially the same tweets as the presidential account broadcasting news about the government, presidential acts and general news of the country. Two thirds of the its tweets are sent from the Hootsuite platform which allows scheduling of posts at different times. 20% of its twets are retweets of the @PresidenciaMX and @EPN is by far the most mentioned user. Its most retweeted tweet was about the increase of tourism in Mexico.

Most popular tweet

Foreign Minister of Mexico José Antonio Meade

Mexico’s Foreign Minister José Antonio Meade tweets on average 2.5 times per day and @PresidenciaMX, the Ministry of Energy @SENER_mx, former president @FelipeCalderon and @EPN are the most mentioned in his Twitter stream. His tweets are usually about meetings, agreements and his international meetings often accompanied by a handshake picture. His most retweeted tweet was about a speech by the Governor of Veracruz during the Ibero-American Summit 2014. @JoseAMeadeK is well connected with other foreign ministers unilaterally following 31 and mutually following 16 peers.

Most popular tweet

Foreign Ministry of Mexico SRE México

The Mexican foreign ministry joined Twitter on 11 December 2009 and it was one of the first to put its missions abroad on Twitter. The @SRE_mx account has several Twitter lists including 35 embassies, 42 consulates and 15 ambassadors active on Twitter. This profile has increased its activity almost three times, going from 6 to 16 tweets on average per day. @SRE_mx tweets mostly about the role of Mexico on international matters ranging from human rights to Mexico’s contribution and alliance with other countries. A quarter of its tweets are retweets of other government account and mainly the ministry’s head of communications @E_del_Rio and Foreign Minister @JoseAMeadeK. This foreign ministry account was particularly activity during the execution of Edgar Tamayo, a Mexican sentenced to death by lethal injection in Texas. The tweet: “Mexico regrets the execution in Texas of compatriot Edgar Tamayo has become one of its most retweeted tweets. The @SRE_mx account is not well connected with its peers and mutually follows only the foreign ministry of Spain.

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All world leaders combined have

2.2

million tweets sent

175

million followers

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