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2 Universal Ad Package including Standard & Rich Media BORDERS Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content). BRANDING Advertiser s brand must be clearly articulated with a logo, landing page URL, or distinct brand name. Ad should not rotate brands or advertisers. CLICK-THRU Creative must open into a new browser window. The target window for the click URL must be set to _blank CONTENT Audited on a case-by-case basis. Inappropriate content (i.e. age-restricted content, alcohol, cigarettes, casinos, firearms, free money, get-rich quick schemes, gambling, prescription drugs, and tobacco) is frequently not approved by some publishers. FUNCTIONALITY For times when the user s browser does not support creative functionality (i.e. Flash, HTML5) provide a static image file. LANDING PAGE Offer on ad should match offer on landing page. Landing pages must have a privacy policy on the page. SSL COMPLIANT Ad responses must be SSL-compliant ( HTTPS ). SITE SERVED FLASH If running site served flash file please send Flash 10.1 or lower SWF files. Please include any necessary fonts and do not embed the click-thru URL within the SWF. Instead, please create a transparent click-tag layer, which covers the entire ad unit at the top of the layer panel. Convert the layer into a button symbol and assign the following action script code: On (release) { geturl (_level0.clicktag, _blank ); } SUBMISSION LEAD-TIME 2 business days before campaign start date. HOT SPOT Not to exceed ¼ size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must not initiate video. 1

4 Rich Media Guidelines Streaming Video, Expandable/Retractable, Floating ANIMATION SSL COMPLIANT HTML5 & FLASH Must not exceed 15 seconds. Maximum number of three animation loops. Animation may restart with a mouse over, but must stop immediately upon mouse off. Unit must have a backup image. AUDIO Initiation allowed upon user click only. Mute control button is required. EXPANSION Surface area of ad must include no more than 3 expansion hot spots, nor should more than 40% of the banner activate the expansion script. These hot spots must be clearly identified. Expansion must occur on mouse- over or click; mouse- off to close. Panel must feature a clearly marked close button. VIDEO HTML5 & FLASH HTML5 SPECIFIC Ad responses must be SSL-compliant ( HTTPS ). FRAME RATE Maximum frame rate of 24 frames per second. FILE SIZE Initial load size: 150K or less. SUBSEQUENT FILE SIZES Host Initiated Subload: 300KB or less; User Initiated: 2.2MB or less TRAFFICKING Expansion must be user initiated by click or 3-second hover. There is a 30 second video runtime restriction. MUST be trafficked in javascript form, using 3rd party publishing tags such as Pointroll or Eyeblaster. Expandable Ad Guidelines DIMENSIONS (WxH) MAX. DIMENSIONS (WxH) EXPAND DIRECTION 160 x x 600 Right 300 x x 250 Down and Left 728 x x 315 Down 180 x x 150 Down and Left 300 x x 600 Left 120 x x 600 Left 3

7 Facebook Inventory (FBX) SuperStore Sale superstore.com Save 25% on your entire purchase this weekend only! EXAMPLE RIGHT RAIL IMAGE SPECS IMAGE SIZE KB LIMIT IMAGE FORMAT OTHER 600x315; sizes larger than 254x133 with an aspect ratio of 1.91:1 also accepted. None JPG, PNG, GIF Creative must be an actual image (not an image redirect) as it will be downloaded by Facebook. Creative image must not be more than 20% text. RIGHT RAIL TITLE SPECS & BODY SPECS TITLE 25 character max. (including spaces, with no word having more than 20 characters) BODY 90 character max. (Including spaces, with no word having more than 20 characters) RESTRICTIONS 1. Title text cannot contain newline characters (special character signifying the end of a line or line break). 2. Neither title nor body text can start with punctuation. 3. Neither title nor body text can include words separated by commas but not spaces (ie, Michelin,Pirelli,Bridgestone ) 4. Neither title nor body text can consist entirely of capital letters. 5. Neither title nor body text can include duplicate consecutive punctuation characters with the exception of 3 ellipses Neither title nor body text can include double spaces 7. Neither title nor body text can include more than 2 consecutive 1 character words. 8. Neither title nor body text can include 2 consecutive punctuation marks. 9. Neither title nor body text can include the following characters: \ ^ ~ _ = { } [ ] < > International Phonetic Alphabet (IPA) Symbols, e.g., θ, ð, etc. Superscript and subscript characters with the exception of TM and SM 6

8 FBX Inventory Cont. BRANDING NOTE 1. Creative must contain sufficient brand notification in the form of a clearly identifiable logo, a landing page URL or a distinct brand name. 2. A clearly identifiable logo 3. If the only branding on the creative is a logo, that exact logo must also be on the landing page to be sufficient. 4. If the only branding on the creative is a landing page URL, that URL must be the URL the creative has as its landing page 5. If the only branding on the creative is a distinct brand name, the brand name must not be an actual word and when it appears on the creative it cannot be confused for other, non-branded text (e.g. Cygnas). 6. Also, the brand name must be a distinct set of actual words and the landing page must exactly match this and/or have a distinct, matching typeface as the creative (e.g. "The Best Wedding Music" goes to thebestweddingmusic.com and/or is written in red bold on both the creative and the landing page). 7. Further, the content of the page must match the implied offer (thebestweddingmusic.com must offer wedding music). IMPRESSION TRACKING PIXELS (REQUIRED IF YOU WANT 3RD PARTY TRACKING) 1. The pixel does not drop more than one cookie. 2. The pixels array can include up to three custom pixels to serve with the Facebook creative. See the example below for formatting. 3. The pixel server has been approved by Facebook. (Approved vendors include: Atlas, DFA, Flashtalking, MediaMind, MediaPlex) 4. Facebook servers are able to establish a connection with the pixel server. 5. The final destination URL of the pixel is a 1x1 image. 6. The final destination URL of the pixel is secure (https) and contains a valid SSL/TLS certificate. 7. The size of the cookie is less than 1024 characters (1kb). 8. Facebook servers receive a response from the pixel server in less than one second. 9. The pixel does not redirect, except as necessary to pull down the 1x1 image and then only from the same domain as the pixel. This implies that piggyback pixels are not allowed. CLICK URL/LANDING PAGE URL SPECS CHARACTER LIMIT 750 RESTRICTIONS 1. Image and text must go to one landing page (ie, image cannot direct to page X while text directs to page Y). 2. URL must not be facebook.com domain. 3. Landing page must not contain video content (e.g.youtube). 4. Click tracking must be embedded at end of domain URL or click tracking tag functions as both a url and tracking tag. Examples: URL with embedded tracker ( cfm?acode=ownrnchttp://ad.doubleclick.net/ ddm/clk/ ; ;d?) Click tracker functions as both: 7

9 OwnerIQ Creative Content Policies OwnerIQ reserves the right to suspend clients for any reason and this enforcement approach is subject to change. OwnerIQ will immediately, upon detection, suspended any campaign found to be running a creative that includes malware or a virus. MALWARE ENFORCEMENT 1. First offense (within a 12 month period): Advertiser is given 10 business days from time of notification to address or appeal a violation. 2. Second offense (within a 12 month period): Advertiser is suspended from running campaigns with OwnerIQ); 3. Third offense (within a 12 month period): Advertiser is permanently suspended from running campaigns with OwnerIQ. Advertisers will receive verbal and notification of any violations via their Campaign Manager. 8

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