We're here to change the way you think about sunscreen

No longer is it a sticky, tacky, smelly mess you put up with at the beach. SPF is the most important thing you can do for your skin. Every. Single. Day.™ That’s why we’re constantly creating new products that you’ll love, so wearing SPF isn’t a chore, but a ritual. Not to mention it should be fun too.

We’re named Supergoop! because you can’t help but smile when you say it. (Go ahead and try...see, we got you!)