- Limited target market Disadvantages Dave Kerpen is the CEO of "Likeable Media" and he uses Linkedin to promote his company and get their name out to other businesses.

"LinkedIn is a great way for our employees to form connections with professionals in our field. Occasionally, we post job listings or links to sign up to events we’re hosting, such as our LikeableU conference during Internet Week."

Although LinkedIn can be used in many ways, Kerpen uses it because it gives his company the opportunity to connect with potential clients and partners. Kerpen later says "if you do business with other professionals, then sharing content, answering questions and engaging on LinkedIn is a great way to build and solidify relationships and drive leads." - 175 million registered users in 200 different countries - Target market: People in professional occupations. - Businesses put ads on the website to promote their company, and because this is a business to business site so there is alot of opportunity for your ad to be seen AND acknowledged. https://www.linkedin.com/uas/logout?session_full_logout=&csrfToken=ajax%3A3078460781690015496&trk=hb_signout