普段何気なく使っているけれど、使いやすさや効率を考え抜かれて作られている製品もあるのだなと実感。確かに、一口に巻尺と言っても、男性か女性か、また日曜大工からプロまで、違うユーザーによって使い方も必要とされているものも変わってくる。FISCOは、そんなニーズにあった、様々な巻き尺を作っている。衛星放送サービスのSKYのリモコンは、使用頻度や使いやすさを考慮して、形状や材質、重さ、そして各々のボタンの場所などをデザイン。そうして作り上げられた製品は、さらなるユーザーテストを経て世に出た。12年経った今も、小さな変更以外はオリジナルのデザインが使われている。下の写真のパンフレットにあるのは、「PeopleSize」というソフトウェアで、バスの座席やヘルメット、赤ちゃん用の哺乳瓶等々、それぞれの製品用途に必要な体の部位のサイズを算出してくれる。個人的に好きなのは、アート・デザイン教育で名高い王立芸術学院（The Royal College of Art）に属するHelen Hamlyn Centreがデザインした、NHSの医薬品のパケージデザイン（写真一番下）。シンプルだけれどカラフルで洗練されていて、お年寄りや目の不自由な方にも配慮し、医薬品の名前や情報がわかりやすくデザインされている。これなら薬を服用するのも病院に行くのも、少し嫌じゃなくなりそう。

Design Museum‘s “Ergonomics – Real Design” (ends on March 9) is a small but interesting exhibition, spotlighting on Ergonomics design. Described as the science of everyday life, ergonomics combines the knowledge of human performance with design and engineering to create systems, products and services which are safe, efficient and enjoyable to use. Fields of ergonomics are as diverse as everyday life product such as the small tape measure and TV remote control, to the vast and complex areas of transport systems, medical care, nuclear power, and defense system. This exhibition displays 16 products through prototypes, interactive displays and examples of ergonomic design, to show the importance of ergonomics in creating effective design for the real world.

I’ve never realized that some products we use in everyday life are made through comprehensive scientific examination to be usable and to maximize the user’s health and productivity. What users need from a simple tape measure are different, depending on the user’s sex or the purpose such as DIY or professional use, and FISCO created a range of measuring tapes based on the usage and needs. The SKYRemote Control was created with the optimum shape, texture, and weight, looking at the comfort and shape of the remote when being used and the arrangement of the buttons to improve interaction, and the final design was validated by further user trials. After 12 years of its development, it is still in use, with few changes to the original design. “PeopleSize” software (in the photo of the exhibition information below) tells designers and manufacturers the exact range of the dimension of particular parts of the body needed in the design of their products – for example, a bus seat, a helmet, or a baby’s bottle. What I like the most personally is the graphic design of medication packaging for NHS (photo on the bottom), designed by Helen Hamlyn Centre at the Royal College of Art, a famous school for art and design in UK. The design scheme is simple yet colorful and sophisticated, taking into account the needs of the widest range of users, particularly the older and partially sighted, so that the users can find the necessary information easily. The nice package design like this lessens my reluctance to take medicine or to go to hospital!

A new exhibition of the work of Henry Moore (1898–1986), one of Britain’s greatest sculptors and artists, just opens at Tate Britain today. The exhibition, the first major London retrospective of his work since his death in 1986, presents more than 150 stone sculptures, wood carvings, bronzes and drawings in his early career, including his main themes of the mother and child, reclining woman, seated figure and head, as well as his shelter drawings of Londoners sleeping in bomb shelters during the Blitz, as an Official War Artist. Although Moore liked his works to be in outdoor public spaces, recently more of his works are exhibited indoor due to vandalism and theft, according to the BBC news yesterday.

Moore rebelled against views of sculpture, instead finding inspiration from non-Western works he saw in museums. He pioneered carving directly from materials, evolving his signature abstract forms derived from the human body, with the influence of Modernism and Surrealism. His organic forms are generally pierced or contain hollow spaces. He was best known for his large scale abstract monumental bronze and marble sculptures which are located around London as well as the world as public art.

The exhibition is impressive and well-done. Though Moore’s works are smaller than his outdoor works, his unique style, primitive yet modern and simple, is certainly seen. His works have some sort of warmth and strength, and I felt calm and relaxed by looking at them. On the other hand, his drawings of people without faces and looking like mummies during German air raids, are painful to look at and vividly shows us the hardship that people went through during the World War II.

Though we don’t have any travel plan to Europe at this moment, M noticed that our European Health Insurance Cards were expired, so we renewed and received the new cards yesterday (the photo above, with personal information removed). The European Health Insurance Card (EHIC) allows you to access state-provided healthcare in all European Economic Area (EEA) countries and Switzerland at a reduced cost or sometimes free of charge. If you are a UK resident and registered with National Health Services (NHS), you can apply EHIC for free, online, over the phone, or by post, and it’s valid for up to five years. With the EHIC card, you are entitled to medical treatment that becomes necessary, under the state scheme, during your temporary visiting to one of the member countries. You may be able to seek reimbursement for the cost when you are back in the UK, if you are not able to do so in the country. But if you are a non-EEA citizen, be careful – you can’t receive the same benefit in Cyprus, Denmark, Iceland, Liechtenstein, Norway or Switzerland, though Cyprus, Denmark and Iceland cover emergency treatment. → check Country-by-country guide for more details.

The EHIC does not cover some costs such as repatriation to the UK, private medical healthcare, or the cost of things such as mountain rescue in ski resorts, so NHS strongly recommends for all to have both an EHIC and a valid private travel insurance policy. Some insurance companies now require you to have an EHIC and many will waive the excess charge if an EHIC has been used.

Now in its 14th year, the annual Deutsche Börse Photography Prize 2010 started on February 12 (until April 18) at the Photographers’ Gallery. The prize rewards a photographer who has made a significant contribution to European photography between 1 October 2008 to 30 September 2009, and the winner will be announced on March 17 (see past entry for the last year’s exhibition).

The nominees are two British photographers Donovan Wylie and Anna Fox, French Sophie Ristelhueber, and US born Zoe Leonard, and three are women among four nominees. Fox’s works examine the “simultaneously mundane and bizarre aspects of British life,” while Leonard has recorded normally unregarded urban landscapes such as small-time shopfront graphics and run-down shop windows for the last 30 years. Over 25 years, Ristelhueber has been examining the impact of human conflict on architecture and landscape in conflict zones such as Bosnia, Iraq, Lebanon and kuwait. Born and raised in Belfast, Wylie focuses on post-conflict Northern Ireland and its identity, history and territory.

What was most striking for me is Wylie’s works about the Maze Prison outside Belfast, where used to house IRA prisoners and closed in 2000. I felt intensified creepiness and eeriness from these rather sterilized images, because I saw the movie “Hunger” on TV recently about the 1981 Irish hunger strike, and imagined what happened in side the wall.

Reynolds on Charlotte Street, on the back of the Googe Street Station, is an unique café with a concept of ‘grazing’. From salads, sushi, sandwiches and rolls to nibbles and sweets, food at Reynolds is available in a small size (some sandwiches are also available in larger size). You can combine whatever you want and as much as you want, and it is also great for an afternoon snack. The price is quite fair, and mini sandwiches cost just £1.50〜£2.20. Their food is freshly made everyday at a kitchen on-site. Organic milk and fresh fruit and vegetables are delivered daily from New Covent Garden Market, and hand made and organic bread and brownies come from their organic bakers who own stalls in Borough Market. Fair trade hand-roasted coffee beans are delivered from Union Coffee.

The café is furnished with well-used wooden tables and chairs in different colors and materials, and it is cozy yet modern. The wall on the back is decorated with parts from wooden fruits and vegetables boxes. The containers for sugars and plants on the tables are kitsch empty food and seasoning cans and very cute as well as their logo of a bird.

After the original in Westfield shopping centre, the second Kitchen Italia just opened in Covent Garden. The owner, Jamie Barber, is an ex-lawyer and also owns Hush and Villandry restaurants. Although the entrance is a bit flashy with bright electric signage, the interior is casual but stylish with Wagamama-ish wooden long tables, created by the same person who did Pizza East, and the place is spacious and bright. We went there late afternoon, but when we left, there were already many people coming for pre-theater dinner. The opening hour is 11am – 11.30pm (10:30pm on Sundays). It opens a bit longer than usual restaurants that close at 11pm, so that people can have late dinner without rush after the musicals or shows.

Kitchen Italia’s pastas are handmade and fresh, and pizzas are char-grilled. The price is quite reasonable – a variety of pastas are all below £10, and mains such as chargrilled thin steak and chicken are under £13, though not much choice. There are many side dishes on the menu, but not much vegetables and quite a lot of carbohydrates such as pizzas, foccacia, and bread stick, which are a bit too heavy for a stomach to have with pastas. On the day, I ordered spaghetti alla carbonara and M had fresh tomato spaghetti, and these dishes were quite good as in a casual Italian restaurant. Their carbonara is not a cheat with cream but with eggs, parmesan cheese and pancetta (Italian bacon), as in the traditional recipe. It was a good gesture of them to give us a small ice cream in a cute package, with cappuccino and espresso after meal.

There are numerous Italian restaurants in London, I am glad that finally casual but chic Italian place comes out, other than stereotypical cheap trattorias with red and white table cloths or posh Italian that charge you hundreds.

Design Museum‘s new exhibition “Brit Insurance Designs of the Year 2010” starts today, on one floor below the Dieter Rams exhibition I wrote yesterday. Now in their third year, Design Museum’s annual “Brit Insurance Designs Awards” showcases almost 100 most innovative and forward looking designs in 7 categories (Architecture, Transport, Graphics, Interactive, Product, Furniture and Fashion), produced over the last twelve months and selected from around the world (see my past entry for last year’s exhibition). This year’s focus are projects with sustainability, global themes, and a social message, and objects for everyday use. The winner from each category along with an overall winner will be decided by a select panel of experts, chaired by the sculptor Anthony Gormley, and announced on 16 March. You can check the nominations at the designsoftheyear.com blog.

The space is limited, in compare to a big institution such as Tate Modern, and the exhibition gave me an impression that the so many things are squeezes in a small space. Also it maybe a bit greedy to host 7 categories of design in such a limited space, and it is a bit confusing with a border between the categories. Here is my list of the winner, if I had to choose, in each category: Monterrey Housing in Mexico in Architecture proves that a low cost but sophisticated housing is possible. In Fashion, Boudicca‘s Real Girl digital lookbook is quite clever to show the clothes from a variety of angles with its innovative web technology. PARCS in Furniture is quite fun but also functional that the parts can be combined to fit for a need and a space. In Graphics, I am torn apart between UK’s War Memorial with its state-of-the-art design and classic Swiss Graphic Design and Advertising by Geigy 1940-1970. BBC iPlayer for Interactive – it’s very useful that we can see the BBC program we miss either on the internet or on TV anytime, and we use the service quite often. In Product, Norway’s Blanke Ark changes my image of boring and unexciting voting area, and make me feel like going to vote. Lastly, Honda’s EV-N in Transport is ecological but fun and cute. Last year’s winner was the unofficial Barack Obama poster campaign, and what is your guess for the winner of this year?