Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. Ninety-five percent of live TV conversation currently happens on Twitter, according to Bluefin. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.

Meanwhile, we’ve announced partnerships to extend the instant two-screen viewing experience from sports into other broadcast categories through partnerships with BBC America, FOX, Fuse and The Weather Channel.

We think these types of two-screen sponsorships are a win-win-win. Users receive spectacular, timely content that rounds out their TV experience or reminds them to tune in. Powered by Promoted Tweets, broadcasters reach new audiences and open up new business lines. Brand advertisers get, for the first time, an integrated cross-platform tool for reaching the social conversation wherever it happens.

Today we’re announcing yet another wave of multi-screen partners, from television and beyond. Along with these new partners, we now have a name for this partnership program: Twitter Amplify.

If you’re a user, you can look forward to seeing more great, relevant content from these partners! If you’re a brand or content producer looking to form a Twitter Amplify partnership, contact us at amp@twitter.com.