On a night, seemingly just like any other, the internet spun into a
frenzy of discord. The culprit was a photograph of a dress, and not
just any dress—#TheDress. Some people looked at the photograph and
saw white and gold; others saw blue and black. The resulting
confusion and disbelief from those...read more

We’ve talked before about how important it is to understand the
generational gaps in the workforce because what keeps Generation X
engaged, doesn’t necessarily keep Millennials (born between 1980
and 2000) engaged. And the same thing holds true when it comes to
the customer experience. Millennials...read more

Those of us involved in B2B market research are often called upon
to provide a “lay of the land” through survey data, focus groups
and competitive intelligence. This approach provides decision
makers with a view of marketing opportunities by key target
segment. In addition to survey results, this...read more

Every year, Forrester receives nominations for their Voice of the
Customer Awards. As part of the process, the nominees answer a
series of six questions that are designed ot get to the heart of
their programs. Adele Sage shared the ten best pieces of VoC wisdom
submitted by nominees based on answers...read more

Not all members of the community have equal value. I mean no
prejudice with that statement, but at certain times, especially in
the B2B marketing research space, our focus is on surveying
decision makers. Individual contributors and those with influence
on key purchase decisions are important, but...read more

Living in the Southeast one has to accept that mosquitoes will be a
big part of your spring and summer equation. However, the smart
individual who invented screening for windows and doors really had
a brilliant idea. This simple product makes it easy to keep
creatures out of your living spaces. We...read more

Last week, we hosted a webinar with Senior Research Analyst from
Aberdeen Group, Aly Pinder, and Global Client Experience Senior
Program Manager from Cornerstone OnDemand, Jen Maldonado. We had
TONS of great questions. We've gone through the all questions and
answered them here. If you missed the...read more

Market research, and by association survey research in general, was
not designed to be a random fishing trip. This is not to say that
randomness isn’t important to our cause, but is not the key driver
if you will. Yet, it seems as if so many projects occur at the whim
of a CMO who may or may not...read more

Online survey platforms, such as Cvent, offer the user a wide
variety of tools designed to maximize the user experience. After
all isn’t that what we are looking for…an engaged respondent that
provides truthful and enlightened responses? With that said it
amazes me how many surveys go out that do...read more

The concept of significance is central to generating consumer
insights. As market researchers we are tasked with providing data
to decision makers that is both useful and meaningful. How we
measure statistical significance depends upon the types of
questions we ask and the associated data structure...read more