The global baby shampoo and conditioner market was valued at USD 1.55
billion in 2014 and is expected to reach USD 2.10 billion by 2019,
growing at a CAGR of 6.26%.

“As the scalp of infants is fragile and hair follicles are in the
developing stage, parents often prefer soft, gentle, mild, non-greasy
shampoo and conditioner for their baby. This has inevitably increased
the demand for natural and organic baby shampoo and conditioner,” said
Brijesh Kumar, one of Technavio’s lead analysts for toys
and baby products research. “High demand from developing
countries coupled with increased urbanization in these countries will
also boost the demand in the global baby shampoo and conditioner
market,” added Brijesh.

The global baby shampoo and conditioner market is well diversified
across EMEA, APAC, North America, and Latin America. In 2014, EMEA was
the leading region in terms of market share, accounting for 36.25% of
the total revenue. However, during the forecast period, APAC is expected
to grow significantly and emerge as the leading region for the global
baby shampoo and conditioner market by 2019.

The baby shampoo and conditioner market in APAC was valued at USD 533.2
million in 2014 and is expected to reach USD 744.1 million by 2019,
growing at a CAGR of 6.89%. The region is expected to account for 35.43%
of the total market revenue by 2019, 1% more than EMEA.

The growth is attributed to the rise in urbanization, growing awareness
about health and hygiene, growth in the per capita income, rising
fertility rate, booming population, and rising standard of living.
According to the Population Reference Bureau, Asia accounted for 60% of
the global population in 2013. The fertility rate was 2.6% in South and
Southwest Asia and 3.6% in the Pacific Islands’ developing economies.
Pakistan had a high birth rate of 23.19 births per 1,000 people,
followed by India with 19.89 births per 1,000 people in 2014.

“The number of pregnant women working until the late stage of pregnancy
also increased. In 2014, the female population count was 48.3% in India,
of which 23.8% of the women were working. The rising number of working
women and the high fertility rates are expected to drive the market in
the region,” said Brijesh.

Growth in online retailing emerging as a key trend for the market

Increased access to smartphones and consumer banking systems have led to
an increase in demand for baby shampoo and conditioner through the
e-commerce medium. Brick and mortar retailing remains one of the key
channels for the sales of baby shampoo and conditioner but Internet
retailing will see rapid growth during the forecast period.

In terms of baby product distribution, online retailing will be one of
the fastest growing channels between 2015 and 2019 as individuals do not
have much time for leisure and seek convenience. The prices offered to a
customer are often lower online because of a reduction in overhead
costs, for instance, the price for inventory and rental. Small and local
vendors are finding success in reaching premium customers by making
their products available online and thus available on an international
scale. Growing consumer trust of Internet sales, combined with faster
shipping will play a significant role in this growth. Consumers are also
attracted to the wide range of products available online.

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