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Author Name:
Folkerts, Jean; Lacy, Stephen; Larabee, Ann

Binding:
Soft cover

Book Condition:
Very Good

Type Book

Publisher U.S.A. Pearson Allyn and Bacon 2008

ISBN Number
2007007124

Seller ID
018574

Very good condition. No interior writing or highlighitng. Some pagewear. Instructor edition, same content as student edition. The Media in Your Life An Introduction to Mass Communication Fourth Edition By Folkerts, Jean; Lacy, Stephen; Larabee, Ann Product Details The Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides students through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers. I. MEDIA INDUSTRIES. 1. We the People: Media and Communication. Mass Communication. Evolution of Mass Media in the United States. The Media System in the United States. Use and Functions of Media in the Marketplace. 2. Books. Growth of Literary Culture. Books in American Life. Today's Market Structure. Audience Demand in Book Publishing Markets. Supplying the Audience's Demand. Trends. 3. Newspapers. Newspapers in American Life. Today's Market Structure. Audience Demand in Newspaper Markets. Supplying the Audience's Demand. Newspapers as Organizations Trends. 4. Magazines. Magazines in American Life. Today's Market Structure. Audience Demand in Magazine Markets. Supplying the Audience's Demand. Trends 5. The Movies. Film in American Life. Cultural and Political Development. Today's Market Structure. Audience Demand in Movie Markets. Supplying the Audience's Demand. Supplying the International Market. Trends. 6. Radio. Radio in American Life. Today's Market Structure. Audience Demand in Radio Markets. Supplying the Audience's Demand. International Radio. Trends. 7. Television. Television in American Life. Today's Market Structure. Audience Demand in Television Markets. Supplying the Audience's Demand. Television and the International Market Trends. 8. Music and the Recording Industry. Printed and Recorded Music in American Life. Social and Cultural Impact. The Recording Industry. Today's Market Structure. Audience Demand in Recording Markets. Supplying the Audience's Demand. Trends. 9. Computers and the Internet Highway. Computers in American Life. Computers and Communication. Today's Market Structure. Audience Demand in Computer Markets. Supplying the Audience's Demand. Trends. Part II: Media Processes and Functions 10. Journalism: Information and Society. Journalism in American Life. Journalism on Radio and Television Objectivity and Storytelling. Today's Market Structure. Audience Demand in Journalism Markets. Supplying the Audience's Demand. Global Journalism. Trends. 11. Public Relations. Public Relations in American Life. Social and Cultural Impact. Demand for Public Relations. Supplying the Demand for Public Relations. Trends. 12. Advertising. Advertising in American Life. Cultural and Political Impact of Advertising. Structure of Advertising and Demand. Supplying the Demand for Advertising. Trends. III. MEDIA ISSUES. 13. Ethics. Ethics in American Life. Classical Ethics in a Modern Society. Political and Eco