This week’s episode of “WisBusiness: The Podcast” features Christopher Patterson, CEO of Metisoft Solutions, a company building out websites and mobile applications for Wisconsin’s tech startup industry.

Patterson's company designed and developed the Kilter Rewards app, which is used by over 1,500 users in Madison.

He explains how constructing an online presence can be challenging for entrepreneurs with big ideas, touching on some upcoming projects and technologies he’s most excited about.