Sport Generation: ancora più liberi di giocare!

Sport Generation, the planet that hosts the big international names in sportswear and activewear, consolidates its new layout at the Cavaniglia Pavilion and its appendages. Inside a set which is very lively and created ad hoc, there will also be a selection of prestigious names from Northern Europe who are attending the fair for the first time, aiming to occupy large areas and realize special projects with Pitti Immagine.

Plus, in order to enrich and broaden the proposals at Sport Generation there is a sophisticated offering of lifestyle productsdesigned for the littlest onesto complete the kids’ wardrobes in the light of a new 360°concept. Beach wear, bags and travel accessory lines as well as an original selection of school bags and leisure items.