Martini Rox: New show debuting on The Juice FM

There is new blood electrifying the airwaves in Toledo and it comes by way of Bowling Green State University graduate Bigg A.D. Originally from Dayton, Bigg A.D. is the newest member of The Juice FM 107.3. He’s taking the 2-6 p.m. weekend time slot formally occupied by my show, “The Weekend Blast.” (I can now be heard slow jamming Sunday-Thursday 10 p.m. to 1 a.m. on “Night Moves.”)

Bigg A.D.’s entertainment/musical background can be credited to his annual visits to see his uncle in the birth place of Hip-Hop, the Bronx in New York City. Soaking in the atmosphere of block parties and street culture every year made his entertainment career path obvious.

He graduated high school in Texas and received a scholarship to Bowling Green State University. The Juice first took notice of Bigg A.D. when he showed fast growth and promise as a station intern during his junior year at BGSU. While attending college, he paid his dues working on air on the FM and online stations.

Toledo’s introduction to the radio personality was as a rapper opening for national acts like Big Sean, The Game and MGK. Bigg A.D. proved his broadcasting skills were not limited to radio earlier this summer as a red carpet video/webcast interviewer at the 419 Music Awards and Conference.

After graduating this past spring with a concentration in media business and telecommunications, he naturally had more professional opportunities pursuing radio than rapping.

Honest, smart, hardworking and not a bad looking kid — I think Toledo has acquired a great talent in Bigg A.D.

Martini Rox: What do you plan to bring to the city?

Bigg A.D.: I’m trying to bring a new edge. I believe that I have a new vibe. I feel hungry and I want to bring the life out of Toledo. Show everybody else what Toledo is about as far as just being my personality as well as getting involved in the community and the local talent pool of artistry in Toledo.

Rox: Like many stars in radio, you are a rapper turned radio personality. Was that an easy or natural transition for you?

Bigg A.D.: I think it was kind of natural and fairly easy as well. My passion for rapping started dropping as the radio opportunity became clear because I have a passion for radio. Once the opportunity became available, I just wanted to take advantage of it and put all my time, energy and focus into that, and ever since I’ve been loving radio versus making music.

Rox: What plans do you have for your future?

Bigg A.D.: I plan on starting off in radio; I plan to jump it off here. I want to make a name for myself in the entertainment industry and I feel like I need to go at everything with a full head of steam and charge on, just don’t stop but remain consistent at the same time. I want to be a force in the entertainment industry, whether it’s radio, television, I’m open to anything.

Tune in to Bigg A.D. on The Juice FM 107.3 every Saturday and Sundays from 2-6 p.m. Follow Bigg A.D. on Twitter @Bigg_AD.