Digital marketing is one of the most important tools a modern company, brand or business can utilise, so those with skills in this area are highly sought after. If you want to develop your knowledge and skillset to include online advertising, this course covers all the basics, including search engine optimisation, social media marketing, web analytics and digital marketing regulations.

What's Included

Digital Marketing Diploma Course

Course Contents:

Introduction to Digital Marketing

Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)

Websites and Web Design

Digital Display Advertising

Email and Mobile Marketing

Social Media Marketing

Online Public Relations

Web Analytics

Planning a Digital Marketing Campaign

Digital Marketing Regulations

KEY LEARNING POINTSWork through 10 modules to become a digital marketing whizz at everything from SEO to social media marketing

Begin with the basics – an introduction to digital marketing including its definition, benefits, trends and variations

Learn about search engine optimisation (SEO) and search engine marketing (SEM), their benefits and how to use them

Look at the basics of websites and web design, including how to create a website and the important elements it needs

Gain an understanding of digital display advertising, its pros and cons, and how to implement successful campaigns

Study email and mobile marketing, including the pros and cons of each, legal considerations and best practice strategies

Learn all about social media marketing and look at the differences between passive and active SMM

Discover the various platforms of social media and which demographics they best engage with

Learn about the difference between traditional and online public relations, and the four elements and four phases of online PR

Understand the types and processes of web analytics, and how to use them

Learn the basics of planning a digital marketing campaign, including developing marketing objectives, looking at past data and identifying a target market

Study the relevant digital marketing regulations and how data protection is handled both in the UK and around the world

ADVANTAGES OF THIS COURSE

Study digital marketing online, wherever you have internet connection. There’s no need to travel to a classroom for this course

Course material is compatible with major devices and browsers for your convenience

12 months access to the course is included so you can refresh your learning whenever you need to

Digital marketing is one of the most important tools a modern company, brand or business can utilise, so those with skills in this area are highly sought after. If you want to develop your knowledge and skillset to include online advertising, this course covers all the basics, including search engine optimisation, social media marketing, web analytics and digital marketing regulations.

How Will I Learn?Fittingly, this course is taught entirely online, and you can learn when and wherever is most convenient. The 10 bite-sized modules make it easy to fit your study around existing work and home commitments, boosting your digital skills and employability in just 13 – 15 hours.

Who Is This For?You might already be working in an advertising or marketing role and wish to move from traditional to digital methods. Or you might be a business owner looking to market your own brand effectively in a digital age. Digital marketing skills are useful in a variety of roles, and adding this diploma to your CV will undoubtedly be a smart career move.

This course has been fully accessed and approved by IVCAS (Independent Vocational Course Appraisal Service)*.

Terms & Conditions

Course completion certificate included

After purchasing the deal, you will receive your voucher code via email to be redeemed here

Course log-in details and instructions will be emailed to you within three working days of redemption