Tinder is a popular mobile dating app that until now, has not had much room for posting advertisements. However, the Fox television show "Mindy Project" thinks they have found a way to advertise themselves. Two characters from the show were given fake profiles for other users to "match" with.

The lead character, Mindy, along with another character, Danny, were shown as potential matches for those using the app. If you swipe right (meaning you like them) a message appears from the character with a youtube link for the show.

M.K. West/Twitter.com

A lot of users are complaining about the blatant advertising saying that it is more obnoxious than clever.

What do you think Sodaheads? Is this type of marketing pretty brilliant, and outside the box or is it ultimately pretty obnoxious? Another big worry is that this will be so effective, other television shows will follow suit. If you are on Tinder, would you mind seeing a bunch of fake profiles?

Too bad "Dexter" didn't have this idea when they were still on the air...

I don't have anything against it, although it may be because i don't use Tinder, but i like how they didn't limit themselves to boring advertising. However, if multiple companies go on there to the point it is just stupid (i.e. two stores combining) then yea, i would have a problem, but i don't think it will go that way.