Kanye West to Premiere 'Swish' at Madison Square Garden

The sleuths at Kanye To The and Reddit have some news for us today: Kanye West will premiere his seventh album, Swish, at Madison Square Garden on Feb. 11. At the time of the release date's announcement, something seemed a little off—it's a Thursday, while label albums have been released on Fridays since July. Maybe this is our answer.

Ticketmaster's pre-sale begins on Jan. 29 at 10AM EST. The Garden's site lists a 4PM start time for the show. Cinemas around the world are currently selling tickets for a livestream of the event, which is dubbed Yeezy Season 3. Kanye's first two fashion line presentations were titled Yeezy Season 1 (February 2015, featured the debut of "Wolves") and Yeezy Season 2 (September 2015, where we heard the boppy "Fade"), making us think the Swish premiere will almost definitely overlap with the multi-hyphenate's latest work in the threads-n-sneaks department. Livestreams to movie theaters were also coordinated for the previous shows.

One British listing at Cineworld, Pitchfork points out, promises a 90-minute, "suitably spectacular unveiling" as well as a no-details-yet performance by Italian artist Vanessa Beecroft, who has worked with Kanye since 2013.