LG Using Android to Become Relevant Again

There was a time that the letters LG was synonymous with the mobile phone market. If you have ever owned a feature phone, there is a good chance that you were using an LG device.

With the current boom of smarphones and more specifically Android, LG has found itself quickly becoming an also- ran in the mobile phone industry.

However, it looks like someone at LG has decided to wake up and smell the Andy, as the company recently announced that they were going to be releasing 20 smartphones this year. 15 running Android, the other 5 running Windows Mobile. (Not sure why.)

The LG executive commented that LG is projecting that they will sell 6 million smartphones this fiscal year, with 4.2 million of them being Android based. Sounds like a good plan, especially since we have seen Android save small companies like Motorola, Verizon and Sprint. (notice the humor in that statement?)

We will see what LG has to offer. It will be interesting to see if they can field handsets the caliber that we are growing accustomed to seeing with the latest wave of releases.

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If LG wants to stay relevant they need to learn from their own experience (or inexperience) in supportability of products and updates.

Specifically in Canada, LG missed the ball by more than a mile when they left their early customers who invested in the LG Eve Android device. The device which originally shipped with Android 1.5 has yet to see any official announcement of getting an upgrade to 1.6, let alone 2.1/2.2.

To stay relevant any manufacturer (LG included) needs to make sure that they have a defined and communicated roadmap of if and when their products will be upgraded. More importantly, releasing devices running on generation old Android platform doesn’t make sense, but what ‘s even worse is silence.

Silence is relevant as consumers take notice (hopefully) when there is nothing but silence.

JJ

“There was a time that the letters LG was synonymous with the mobile phone market. If you have ever owned a feature phone, there is a good chance that you were using an LG device.”

ROFL… this is a reaction from an European reading this article 🙂
Guys, LG meant NOTHING on the European mobile phone market. I know in US was a different story, but you should specify this in the article: US only!

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