Not Everywhere

27 Oct 2017

Not Everywhere is about creating value and delivering it.

It's about focusing our resources where we can be most competitive. It’s about focusing on doing a relatively small number of things very well, rather than casting our net too widely. It's about being efficient. It’s about focusing on where we can win.

How we decide where to allocate capital

And Not Everywhere is also about capital allocation – something we see as a competitive sport at Aviva. We allocate capital to the markets, businesses and products that offer the most attractive returns, looking at it through three lenses: strategic, financial and execution.

It’s about being clear what not to do, so we can focus and invest in what we do best.

We focus on allocating capital to areas where we can generate strong returns. If we’re not getting the results we want, we will take action.

Oaks and acorns

Our oaks and acorns categorisation shows how each of our businesses contributes to our overall portfolio, either now or in the future.

We are focused on eight major markets where we have scale, profitability or a distinct competitive advantage.

We also have six markets where we have invested strategically to drive long-term value.

Quality oaks

Attractive, growing markets where we are, or have the potential to be, best in class. These businesses will underpin our cash flow plus growth investment thesis.