It all started in 1981. Hanging in a parachute between sky and earth, the founder of Newline, Helge Petersen, started wondering why his suit was wet and the parachute still dry. Later, he used parachute fabric to make one of the first functional running suits ever.

With a background from the Danish Special Forces, a focus on military precision, and many years as a runner, he created an innovative range of functional products with a focus on details and comfort.This is still the DNA of Newline.