Rove: How GOP can rise again

First, Republicans need something similar to Democracy Corps, a James Carville and Stan Greenberg creation that uses polls that are made public to help party leaders pick themes likely to resonate with voters and draw attention to the Democratic narrative on issues.

Second, while it’s the responsibility of all, someone must take the lead on training candidates and party leaders and nurturing their focus on ideas. Under its founder, Newt Gingrich, GOPAC once did this. It needs to be revitalized or its original mission taken up by a fresh group.

Third, more than one out of five Americans eligible to vote is unregistered, meaning there are millions of unregistered Republicans. The RNC once used sophisticated “micro-targeting” to develop a list of 291,000 unregistered Texans who voted in the GOP primary or were registered Republicans in the state or community where they last lived. There were 1.3 million more likely Texas Republicans with no primary voting history. The GOP needs to take this nationwide. New ways must be found to encourage party organizations and independent efforts to focus on registration.