**The aesthetic: **SoCal surfwear with the volume turned all the way up.

**Namesake: **"It's a play on the name of this '80s skate show that was called Wizards of Rad."

**Inspiration: **"Whenever I'm looking for fresh ideas, I call up friends, and I'm like, 'Hey, man, can I snag your photo album from '86?' I always know those will be packed with a bunch of badass guys with blond hair and bright wet suits."

**Favorite read: **"There's this magazine from the '70s called Wet. It was about the art of 'gourmet bathing and beyond.' The articles were all related to water—seltzer, hot springs, ocean... Genius."

The aesthetic: Equal parts golf course and beach. These guys are after a refined dishevelment that captures the laid-back Santa Barbara vibe.

Early days: Joe: "The brand was conceived on a golf course over a few beers."

**Soundtrack: **Joe: "Classic rock is sort of a unifying thing for us—Jim Croce, J. J. Cale, Petty. Our go-to station on iTunes radio is All Classic Hits (181.FM). All classics of the '60s and '70s. And they're serious when they say all classics."

**The aesthetic: **The beloved American heritage brand gets a pick-me-up from one of the marquee interpreters of American style. The result is classic sports-influenced preppy (madras, rugby shirts, navy blazers) updated with bolder patterns and colors and slimmer fits.

Every man should own: "A pair of five-pocket cords. They work with everything, and you need to give your jeans a rest. Sometimes there's a little too much denim static out there."

**Inspiration: **"No one has more style than a New York City 7-year-old. I live next to a school in Greenwich Village, and it's always so cool to see the parents walking their kids to school, because it's two moms or two dads, mid-race families, and you can see that the kids are just allowed to be themselves and pick their own clothes in the morning."

**The aesthetic: **Old-school bespoke tailoring reimagined for the twenty-first-century American man. At his impeccably curated custom shop in New York's SoHo, Miller brings the same attention to detail to his suits that he brought to shoes and accessories at Barker Black.

**Inheritance: ** "My great-grandfather had a store in Groton, South Dakota, with his eight brothers. It was originally a dry-goods general store, and then they started doing clothing. The building is still there."

**Influences: ** "My father really enjoyed clothing; it was his passion. One of our first trips was to London to see his tailor and shoemaker. I think I was 8. At the time, I figured everyone probably did that with their dad."

The aesthetic: Wang's relad anti-fit is brilliantly deceptive—there's a science to the slouch of his cool-kid tees and sweats. Slide 'em on and you feel as loose and easy as the clothes.

Fan base: Unofficially they're known as the "Wangsters"—downtown New York hipster chicks, like Chloë Sevigny, M.I.A., Zoë Kravitz, and Kirsten Dunst, who've been slinking around in his tees for years.

Fashion pet peeve: "Anything bedazzled."

Every man should own: "Wilted, washed T-shirts—ones that look like they were slept in and pulled on the next day. They're modern and comfortable, and they mold to your body so they feel totally personal."