Received her MA in Marketing and Management for Designers and is currently doing a PhD, which looks at celebrities that endorse and analyses the fashion celebrity. The study pays particular focus at how celebrities influence fashion and their trends are diffused to consumers, resulting in them imitating their fashions. The research contains a case analysis of human brands as celebrities in fashion, such as David Beckham, Madonna and Run DMC (their impact on fashion, urban streetwear and hip-hop style) have been used to support development. Prior to her graduate degrees, she has worked in advertising and fashion (specialising in menswear and high-end suits).

From her experience in working in the media world first hand she says “The celebrity has pervaded international development causing much debate and diverse responses. It is for these reasons that celebrity and fashion are a central focus of my writing, research, public relations, branding and media communications”.

Celebrity Marketing Consultant

Celebrities are human brands which present a familiar face and are one of the fastest and easiest ways for companies to create brand associations in the minds of consumers. When a widely loved celebrity endorses a product, that product gains immediate credibility. Fykaa’s interest lies in why we do this? and what impact this has on fashion consumer behaviours?

Fykaa’s role as international communications manager at Epega Media entails working on bespoke projects where she profiles celebrities and brands. They have a client base which includes various celebrities and oversee public image, manage media relations of celebrity clients which include famous actors, film, TV, music, comedy, the arts, fashion, business, sport stars, authors and academics.

Please contact us if you require any further information on celebrities for:

Personal Appearances I Film Premieres and Red Carpet Events I Guest and Presenters for Award Ceremonies