Micheldever’s millennium of experience

Independent tyre dealers in the UK are benefitting from almost 1,000 years of tyre industry experience at Micheldever Tyre Services.

Micheldever’s front line sales, which works directly with independent tyre dealers to support their business needs, has a combined 945 years of industry knowledge and experience. This enables Micheldever to provide a multitude of added value benefits to independent dealers, such as raising their online presence and allowing them to compete for and win online sales.

From a marketing perspective, Micheldever helps build a dealer’s local profile through dedicated postcode analysis, including the demographics of motorists and the age and size of cars and wheels within their area. This enables Micheldever to support dealers to engage in targeted marketing through promotions, leafleting and local advertising.

The support also includes comprehensive training modules delivered by a specialist team, which covers everything from product training to business management customer service. Meanwhile, the premium programmes give them access to exclusive loyalty programmes and premium purchases.

Micheldever recently recognised the long service of three members of staff. Carl Birks (featured in the picture), Matt Whitehead and Neil Schmid have respectively notched up 34, 22 and 20 years.

Micheldever’s sales director, Alan Baldwin, who himself has more than 30 years of industry experience, said: “The UK tyre market is very tough for independent dealers, so our experience and industry knowledge puts us in a unique position to partner with dealers in order to help drive footfall to their forecourts and them grow their businesses.

“We always knew that the team had many years of experience, but when we actually sat down and totted up the number, even I was surprised with the final figure.”