Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Kenshoo Social 2.0 Release

Kenshoo, a provider of premium digital marketing technology, unveiled version 2.0 of its suite of social marketing solutions, Kenshoo Social. The release of Kenshoo Social 2.0 enables social marketers to further improve efficiency through scalable campaign management. Additionally, Kenshoo Social delivers optimization tools that generate strong return on ad spend (ROAS) from paid social media while directing holistic budget decisions through tracking and attributing revenue per post (RPP) from owned social media.

Kenshoo Social 2.0 offers an ad creation wizard to quickly create and launch Facebook ad campaigns at scale, flexible campaign structures, A/B testing, and flexible targeting across demographic and device, among others. New customizable dashboards provide social marketers rich data views, the ability to bulk edit ads and campaigns through inline and mass-editing tools, and simple and intuitive campaign cloning.