Yeah, I'll post in the X5 forum also - but figured as a technical phone pairing issue this might be a good place to start. Seems odd to me that it works perfectly in the E90 but not the newer X5. But, that's BMW for you....

Actually, there was another step required from the phone side of the pairing process that was not so evident. Once I un-paired and re-paired and included the step of telling the phone it was okay to trasfer the information (with "always" selected) - voila!

Hopefully this will help someone else that might have this dilema with a DROID phone.