How to set up conversion tracking

This is an advanced feature and requires some programming knowledge. Please note that we are unable to provide support for creating or troubleshooting custom code.

You can register your own JavaScript functions as callbacks when website visitors interact with your widgets. Callbacks enable you to send data collected with your widgets to third party applications or send an event to Google Analytics every time someone fills out a form on your website. More detailed information on how to use callbacks is available here.

Using callbacks, you can also add a conversion tracking pixel to your GetSiteControl widgets. Conversion tracking pixel is a small piece of tracking code that can be placed on any page of your website. This code lets you track the actions that visitors take on your website, so you will be able to see how GetSiteControl widgets affect your conversion rate. We will use Facebook tracking pixel as an example, but you can use any other conversion tracking tools the same way.

Note that Facebook tracking code should already be installed on your website. You can find the installation instructions in the Facebook for Developers documentation.