Presence Development

We create online presences tailored to your business needs.

Your online business presence is your business card. It needs to be available, tell potential and existing customers what you can do for them and how to get into contact with you. There are numerous landscape and tools to promote your company. TechGourmet helps its customers to create the presence that tailors best to their business. Together with partners we build sustainable, modular online business presences, from strategy via setup to management.

Maximize the effectiveness of every customer touch point to build stronger relationships and greater value for your company.

Strategy

Nearly 50% of all businesses and organizations have no clear strategy regarding their online presence. What will work and what won’t depends on factors that rapidly change. Utilize our analysts to gain an advantage in understanding new and proven digital tools that would assist in more effectively building and executing an online customer base. Organize your strategy following our three pillars model: building, executing & managing to achieve broader marketing objectives and increase your online sales. We can assist through the entire cycle or at any of these phases.

Presence Development

After deciding on a strategy, It is important to design and create your online business presence. Techgourmet is specialised in designing and provisioning WordPress and Joomla based websites, running on the platform of your choice. We will advise you on what backend you can best host your website or webapplication, based on the traffic your website / -application will attract and on what classification of data will be processed by it. Together with our partners we can mix it with social media and social response solutions, based on your strategy.

Presence Management

Your webpresence is a critical part of your business. More importantly, it should be well managed, by keeping it up-to-date, monitoring the security and adding new content. Currently 45% of websites are not up to date with security patches and bugfixes. If you don’t have a dedicated web team it can be a challenge and there’s a risk your online presence could be under-performing. For a fixed monthly fee we’ll manage and grow your web presence making sure it’s added value for your business.

WebEye Analytics

At TechGourmet we value privacy, but like any other company we are interested in where our customers come from, what they are they are looking for and how our campaigns are doing. Google’s Analytics software has great functionality, but has also been the source of a numberofprivacyconcernsrecently, leading to a source of discomfort as to what they do with your data. We use WebEye, based on Piwik, which does not cause such concerns, as the data is owned by you. You can also be assured that the data won’t be shared with third-parties, particularly advertisers, unless you choose to do so.

WebEye is a SaaS solution and fully compatible with the piwik plugins for WordPress and Joomla.