How to ensure exhibition visitors don’t bypass your stand

If you’re attending a business exhibition or expo, you’ll certainly want to see a return on your investment. The thing you will not want to see; is a steady stream of people simply walking past your stand.

Here’s how to make your exhibition stand eye-catching, welcoming and engaging.

1: Eye-catching

Think here about creating an environment that people would want to step into.

With the right graphic design, signage, banners, flags and lighting (and perhaps a little theatrical dressing too) you can create a stand that will really ‘stand out’.

Here at City Signs we build complete stand environments incorporating an array of different components and this includes bespoke, on-brand graphic design.

Why not get in touch to find out what’s possible? You may be surprised just how affordable the ‘wow factor’ can be.

2: Welcoming

This is all down to you and your people.

Ensure therefore, that your staff team look great and that they’re able to welcome everyone with a confident smile. Also make sure they have the knowledge to answer any questions.

We also advise (if space allows) creating a small sit down area where you can answer any questions and take delegate details.

3: Engaging

A great way to do this is by giving away something useful or by giving delegates something to do.

If you’re a photographer you may offer to take a free business portrait photo on your stand.

If you’re a business growth adviser you may have a business planning tool to give away.

When it comes to ‘something to do’, if you’re a fitness trainer you may offer a on the spot health check or a complementary head and shoulders massage.

If you’re an accountant you may invite delegates to see if they can win a prize by solving a tricky chess problem (with giant chess pieces on the floor of course!).

Have a great event!

Where ever you’re heading off to, we hope you have a great event.

And if you think about making your stand eye-catching, welcoming and engaging, we’re pretty sure it will be a very successful one too!

Testimonials

Our Customers

And what they say...

The van is attracting so much love and attention everywhere we go. Everyone wants to know where we had the signage done and that it looks fantastic. Superb job guys!

Shirley Goddard

I have used CitySigns on a regular basis for my signage needs and am always impressed by his fantastic value for money, combined with a deep and practical expertise on what will work best for you and your business.

Michael Capewell

CitySigns have been supplying King’s with a range of signage solutions over a number of years and we have always been delighted by their professional, friendly and efficient service. We would be delighted to recommend them and go so far as to say that if you’re looking for signage in Worcester, look no further!

Russ Mason

Just wanted to thank you for sorting the sign for me. It’s perfect!

Lucy Bushell

Thank you for all your hard work in making the new signs for my garage. They are exactly as requested and very professionally done. I will certainly be recommending you to all.

Dave Connellan

Thanks for a great job!

Ian Russel

Thank you so much for a great job!! As soon as I saw the van I felt the wow factor and everyone who has noticed it has said the same. Absolutely the right image.

Jeremy Boraston

The quality of the printing produced comes very highly recommended indeed, giving a good professional impression of products and services offered by my company. Many thanks to you and the team

Clive Boardman

I’d like to thank you for your fast turnaround on our two commercial vehicles. The artwork came back quickly for me to approve and the actual work was done fast and to a very high standard. We’ll certainly be using you again for further signage around our other sites.

Jessica Bedding

Thank you for all the cars that you have helped me graphic in order to promote my business. Thinking about the vast amount of people that I pass while driving round the UK, vehicle livery and signage is by far the cheapest way to advertise every day.