By: Laura Hinrichsen, Media Director
There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical.
A typical communications campaign p

By: Michael Ray, Social Media Manager
Your social media strategy will need to get a whole lot smarter if you want to reach your customers and advocates.
Facebook CEO Mark Zuckerberg has recently implemented a new algorithm for the type of content members will see; he stated that the network will help people have "more meaningful social interactions" versus finding "relevant content.”
F

Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public relations and

Visual elements are often the only way your audience encounters your brand on social media. And in a quick-scroll world where all your marketing efforts may rely on a simple two-second glance, you can’t afford to have images or ads unintentionally cropped, resized or scaled.
Simply put, images must be the correct size for each social channel to maintain proportion and clarity. Should we menti

By: Scott Shalles, Creative Director
Marketing continues to evolve at a fast past. Shaping a campaign to integrate across a variety of platforms can be a challenge – each media has a unique task and communicates to consumers in different ways.
One way to understand the different mediums is to view them each like unique personalities. You need to speak that platform’s language, otherwise