Why Mobile is Great for Marketing Research

Consumers, shoppers and business people are using mobile devices in new ways every day around the world.

Mobile devices are rapidly bringing the ability for everyone to communicate what is happening at any and every moment.

Whether they are shopping, dining, at work or traveling - it’s clear that people are sharing their opinions, photos, videos, stories and moments that are important to them. These are the moments that define their personal stories.

To thrive in the future, successful marketers and researchers know they have to adapt new methods of observing and listening in order to understand their customers and prospects. Mobile Marketing Research allows clients and researchers unprecedented access into the everyday lives of people around the world.

With Mobile Marketing Research, it is possible for researchers to see user-generated videos, photos, send messages to and read immediate responses from participants and listen to the actual voice of the customer while they are in the moment, where it matters most to marketers.

In addition, privacy is a concept that millions of consumers may be willing to sacrifice, at least in part, to receive valuable content that is tailored towards their likes and interests.

Learning to design studies to take advantage of the new mobile technologies and changes in respondent behaviour, exploring ways to make sense of complex data and setting guidelines for ethical use of personal information is what the MMRA is about. We accomplish this through the cooperative efforts of the best professionals in the industry who want to make research more meaningful for clients and enjoyable for participants.