I went into a Duane Reade the other day, and had a look at the cosmetics section: one thing I will say, the cosmetics and nail polish industry is largely dependent on selling the "sizzle": coming up with names for colors and products which are distinctive, catchy, and cute...I had fun looking at a nail polish shade called "don't touch my tutu"... but I couldn't believe my eyes when I saw the section of lipsticks and saw an assertive pink shade called "cupcake". It was surrounded by other lipsticks with distinctive dessert-related names. Is this part of a larger trend?