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Terrific Street

TERRIFIC STREET AND THE INTERNATIONAL SETTLEMENT

Pacific Ave. between Kearny and Montgomery St.

The devastation wrought by the 1906 San Francisco Earthquake and Fire forever diminished the sordid prominence of the Barbary Coast. What was rebuilt was confined to a smaller, tamer stretch on Pacific Ave. known as "Terrific Street," where the spirit of vice survived among adjoining bars, dance halls, and some of the city's first jazz clubs. This recovery was short-lived though, and in 1917 police shuttered nearly every establishment on the block. During the 1940s, the same stretch would have a brief revival as the rebranded "International Settlement."