What is Nudge Theory? Nudge Theory is a behavioural economics concept, which proposes that by creating access to choices through positive reinforcement and guidance, individuals or groups are more likely to make educated decisions without feeling forced to do the...

Moonshine Agency has been a part of the planning and creation of some short impact films for an educational study called The CHOICE Project for the University of Melbourne and St Vincent’s Hospital Melbourne over the past 12 months. The project explores how...

Why We Loved Sustainable September Wow, have the team at Moonshine been on an amazing learning curve about sustainable practice over the past couple of months in preparation for South Melbourne Markets 'Sustainable September'. I've always been passionate about...

No time for marketing and no time for social media are two big concerns we hear often and to be honest- we say this often ourselves Which is kind of crazy since marketing is a big part of what we do! It’s great fun helping our customers get their messages out into the...

This blog is also available as an audio podcast As we steadily read less and watch much more, how do we prepare to market our businesses in a new visual age? Forward-thinking businesses can make huge gains by preparing for Content 2.0 now. The searchable Internet has...

Don’t believe the hype! Your current experience with video content marketing is telling you this. But you keep hearing things like- If your not using video in your content marketing then you’re missing out on important online marketing opportunities. Is this really...

Business videos get a lot of hype from the converted, but do they really live up to their reputation? Is video the king of content? To answer this question, we need to compare the online communications options we have: written word, still images (photography), graphic...

Are you tapped into a business asset that has enormous potential to connect and resonate with your customers, is completely authentic and can be use across all your marketing? The great news is…. it already belongs to youIt's YOUR STORY!Do you want your customers to...

Making films is a team sport and Take Heart is no exception. The impetus for the project came from Dr Lyn Roberts AO while she was the leading the National Heart Foundation of Australia. Lyn was familiar with one of our previous productions LIFE Before Death and...

Nelson Mandela reflected; “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” Mandela’s great gift was to generate empathy, compassion and empowerment. This too is the goal of...

‘A stitch in time saves nine‘ is a proverb about prevention meaning ‘If you sort out a problem immediately it may save extra work later’. It’s all good in theory but not always easy in practice. We have many demands on our time so adding a bit more on health can feel...

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