Photography & Video Production

Corporate Identity & Branding

Corporate identity is concerned with the visual aspects of a company’s brand. For foreign brands in China, how to balance between the original and Chinese culture can often be a dilemma. Extending from your brand strategy and logo development, our creative designers will develop a unique look and feel for your business – a corporate identity that deliver your design concepts in a way that is immediately recognisable to the Chinese consumers.

Brand Name Translation

Chinese names are now a must for international brands in China. Even the most historical “value-by-international” brands (i.e. Louis Vuitton, now 路易威登) adopt localized structures and there are six reasons for this need:

Chinese consumers are increasingly using Chinese brand names when looking for brand information;

If a company doesn’t give its brand a Chinese name, someone else will (clients, competitors, distributor, and counterfeiters);

A Chinese name allows a brand to better build and maintain brand equity;

A Chinese name, if well developed, can make the verbal identity linguistically appealing and tempting to the target market；

The Chinese brand name is the local embodiment of the brand’s culture, values, personality, and vision. This is achieving a form of localisation for the brand that helps it succeed;

Finally, the exoticism of foreign names that used to appeal Chinese consumer is balanced by the risk of being perceived as a giant international brand that is distant from the Chinese consumer;

Our translation service provider offering professional brand name research and consultancy to companies wishing to enter the Chinese Market. In addition to suitability of brand name, we advise on suitability of logo design and corporate identity design.

Logo Design

Your logo is often the first visual impression people get of your brand or business – it appears almost everywhere your brand or business is identified, and as such is often the reference point which people associate with your product, brand or business.

For brands who are looking to deeply localise in China, one of the techniques is creating a symbol within the brand signature that ties in with Chinese culture and heritage. M2C has clients Australia wide and a talented, experienced team of designers who will work with you to create a great logo that works for your business. We have an exceptional understanding of business concepts and branding imagery to deliver an impactful corporate identity to the Chinese market.

Corporate Identity Design

Brand awareness is built upon the visibility and consistency of your brand, including all visual elements. we are uniquely positioned to help you achieve those goals. Corporate identity design ensures that:

staff and suppliers accurately and consistently communicate visually;

new products or services have immediate integrity;

anomalies or special cases are identified and explained;

product ranges have their own systems or methods of being visually identified;

Corporate Branding

Corporate branding is the long-term vision for a company and can involve research and tracking to maintain. It can:

add depth and value to a product or service offerings;

be a public statement of the company’s culture, vision and values;

provide future direction for the company and its products/services;

replace multiple product-marketing campaigns;

send a consistent message to consumers;

relate to consumers, investors, staff, media, competitors, government and others;

Consistency through all of your communication channels will support your brand recognition and save time on every design project execution. M2C aims to make your life easier every time you need to make a design related decision.

Responsive Web Design

Getting a website for your business isn’t just formulating an online presence, your website is an extension of your business and needs to enhance and reinforce your brand, distinguish you from your competitors and let your target audiences know about your amazing products or services.

To approaching the Chinese market, websites should be designed to be culturally and aesthetically correct and will involve the translation of website content into Chinese in most circumstances. M2C is particularly interested in aiding its clients in reaching the rapidly expanding Chinese audience and has a team that is both culturally and knowledgeably geared to design and optimise a website for Chinese audiences.

Print Design

Get your press release translated from English to Chinese. We’ve translated thousands of documents, including Chinese press releases and promise the utmost in professional care.
When it comes to print, the look matters, and we know that. Our designers have years of experience with both web-based designs and print designs. Be it logos or layouts, our designers will make it a reality. M2C takes pride in the fact that we offer all our clients high-quality layout and design services for their marketing material.

Our team is skilled at commercial design. It’s one thing to have an advertisement that looks amazing, but it’s another thing to have that advertisement lead to a sale. All of our advertisements and design skilfully combine a great appearance and a solid call to action, ensuring that not only does the public enjoy looking at your design but that they also become future customers.

We can help you get your job done for all types of printing such as:

Business Cards;

Flyers, Brochures;

Letterheads;

Menus;

Booklets;

Posters;

To maximise reach into the Chinese audiences, many times Chinese language printing is a necessity. We fill that need with our in-house ability to deliver not only the translations into Chinese but the proper typesetting to ensure your printed materials impress the target audiences.

Photography & Video Production

Imagery is a critical part of brand image. Video is increasingly favored as medium for information consumption and entertainment. A well-rounded brand image and marketing strategy includes both. At M2C, we produce videos and implement video marketing strategies that will build your brand awareness, generate solid leads and increase your sales.

Photography

M2C seamlessly blends creative needs with marketing goals and objectives. Here, photography reflects the essence of your brand, working as part of a sustainable, cost-effective overall marketing strategy.

Video Production

Tell more with video. Videos not only create a more professional image for your business, but are proven to communicate more effectively than images or text.
Whether you need video filming/shooting, video editing or motion graphics services, we guarantee our work will exceed your expectations.

Contact Marketing2China for Sales or Support

Sales Enquiry

Contact Numbers：
+61（07）5661 4518
Email：
info@marketing2china.com.au

Service Support

Business Hours：
Monday-Friday
08:30 - 17:00
Australian Eastern Standard Time