Who Isn’t Your Audience?

Have you ever noticed how hard it is to let go of certain audiences? It’s tempting to include everyone. And working in higher education (and especially in public higher ed), it can be even harder to let go, because isn’t everyone a learner, and isn’t it our job to reach out to everyone?

It’s really hard to write a compelling story when the audience could be prospective students, current students, alumni, donors, parents, the media, faculty, staff, other institutions, other scientists, the local community, and the campus community.

It’s a little easier when it’s alumni. Or when it’s the media. Or when it’s donors.