Whether it’s a questionable status update, embarrassing photo or more likely, something a wacky friend has posted, we all have some dirty laundry online. As social media has become the easiest way to do a quick background check on anyone, there’s a need for a means to tidy up our online personas.

That’s where SimpleWash comes in. Formerly known as FaceWash, it’s a free Facebook app that searches your profile for content that could set off a questionable keyword filter, then lets you decide if you want to remove it.

SimpleWash looks at your newsfeed, profile wall, photos, even all the links you have ‘liked,’ analyzes them and flags anything that can cast you in a negative light. It then summarizes all your potential social networking flaws in a one-page online report.

It is easy to use: just to go simplewa.sh, sign in with your Facebook account and give the app permission to access your posts.

SimpleWash’s rinse cycle revealed that my page is pretty clean — it is boring by design — although it did flag some postings of friends asking to go for “Beer” and a personal trainer’s gym page because it mentioned “Butt.”

SimpleWash launched on January 19, and reports say more than 120,000 users have used it to check their profiles. As well, the company says a version for Twitter is coming soon.

More on thestar.com

We value respectful and thoughtful discussion. Readers are encouraged to flag comments that fail to meet the standards outlined in our
Community Code of Conduct.
For further information, including our legal guidelines, please see our full website
Terms and Conditions.