Cars Neon Races into Target

Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.

The Cars Neon line gives character vehicles from the Disney∙Pixar Cars a sleek makeover with metallic and neon deco customizations.

Available exclusively at Target for a limited time, the cross-category collection is available now and includes apparel, toys, consumables and books from licensees including Mattel, Northwest and Global Design Concepts.