Kickstarter Tip #19: Make sure to calculate shipping carefully

Welcome back Wannabes and Creators to our special Kickstarter mini-season sponsored by Spaceship Broken, Needs Repairs, our new Kickstarter. You can check it out at www.spaceshipbrokenbook.com.

These are short tips we are running every day during the course of our campaign. It’s not a full show. It’s just a great actionable tip you can use to run better Kickstarter projects today.

Today’s tip is make sure to calculate shipping carefully. Almost 10% of successfully funded products fail to deliver. The number one culprit in that failure is shipping. Sometimes rates go up, but sometimes it’s because stretch goals change the weight and size of the box. Still other times it’s because a product that was once media mail can no longer be shipped that way because certain incentives prevent it from being shipped in that way. Other times it can be because they didn’t properly check shipping rates to all countries, and international shipping ate into all their costs.

You need to be very careful with shipping. It can add an undue burden on the unprepared creator. However, with some planning you can make sure it doesn’t destroy your campaign and send you into debt fulfilling rewards.

That’s it for today. Come back tomorrow for another quick Kickstarter tip, and check out our new Kickstarter, Spaceship Broken, Needs Repairs at www.spaceshipbrokenbook.com.

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