Bold and Fierce Desiree Perez

At the core of Roc Nation is a powerful and fearless woman Desiree Perez, commonly referred to as Des Perez. Currently, Perez is the Chief Operating Officer at Roc Nation, and recently Perez has been given credit for her many accomplishments since she is being referred to in the music industry as being the secret to success for celebrities.

Roc Nation scored a $150 million deal with Live Nation in 2008. Of course, Des Perez was a part of the bargaining. This was the year Roc Nation formed and today it represents one of the world’s leading entertainment companies. Roc Nation is set apart from others since it offers a full range of services for its talent. Working with writers, producers, building a brand, promotions, and even handling concerts. With the help of Dez Perez, talent can feel confident in their success. More to read on runninglip.com.

Des Perez is married to Juan Perez and together they are a part of a group of influencers and investors in the music industry, an elite group referred to have Hova Circle of Influence. Check hitsdailydouble.com. Perez rightly earned her position by exhibiting a canny ability to work exceedingly well under pressure, when the stakes are high.

One of her latest and most impressive deals involves negotiating a deal for Rhianna’s Anti tour with Samsung for $25 million. Perez’s work doesn’t stop there. She will remain right behind Rhianna, helping to contribute counsel beneficial to financial and business decisions. For update on her recent timeline activities, hit on crunchbase.com.

Considering this particular industry is typically run by men, Perez has proven that a woman can be just as prosperous, if not more than any man. While she may not receive the public honors like the artist, she does gain appreciating from those she has helped. Read her tweets, visit her on twitter@desireePerez01.