Both Twitter and Facebook have offered vanity URLs personalized to users’ accounts for years — something that has been glaringly vacant in Google Plus’ URLs. But, that’s about to change.

Google’s social network announced that vanity URLs for profiles and pages are on their way. It has even begun rolling out a few for celebrities, like soccer player David Beckham and pop singer Britney Spears, along with brands like Toyota, Delta, and Hugo Boss.

Here’s what Google product manager Saurabh Sharma wrote in a blog post:

Your Google+ profile is a place for you to share your passions with the millions of people who come to Google each day…Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+. A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+.

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