‘Wrapped’ Plane Flies Through N.J. to Promote Health Care IT Advances

New Jersey — Feb. 3 MTBC, a revenue cycle management and health care IT company, will fly to four Garden State airports Feb. 3 and Feb. 4 in its new company airplane — the first such vehicle sheathed in a laminate wrap — to promote its ground-breaking medical IT platform.

The event comes at a critical time for health care in the U.S. President Barack Obama has pledged to spend as much as $65 billion to reform health care, and a critical component of his plan is a call for widespread modernization of health care IT. The Obama administration estimates this technological step forward can lower health care costs for a typical family by $2,500.

MTBC embodies the change in health care that President Obama has called for. MTBC offers clients a Web-based practice management system and free electronic medical record (EMR) software that comes at a fraction of the cost of traditional in-house or regional billing systems.

MTBC now offers Web sites for patient self-scheduling, automated appointment reminders by phone, integration with a touch-screen kiosk for patient check-in and real-time claims adjudication (RTA) with several major insurers.

With more physician offices and hospitals around the country opting to take advantage of MTBC’s ground-breaking medical billing and IT platform, the company looked for a bold statement of its vision to meet with health care practices in Los Angeles one day and Miami the next, as well as visit or fly in prospective acquisition targets such as other billing companies.

“There is a real sense of urgency in the calls and e-mails we receive every day because this is a critical moment for the health care industry,” said David Rosenblum, president of MTBC. “Physicians and administrators are confronted with significant economic, legislative and IT issues that will determine if their practices can survive or thrive. They want to evaluate our expertise and services immediately — and with our airplane, we can present MTBC promptly in person.”

MTBC’s twin-engine Aero Commander is the newest addition to the company’s promotional fleet. MTBC’s “Medical Billing” and “Free EMR” taglines dominate the fuselage of its new plane.

MTBC already utilizes ambulances and cars wrapped in the company’s trademark purple and emblazoned with MTBC’s remarkable array of services for health care practices of all sizes. One ambulance is equipped with flat-screen televisions and PCs connected to the Internet to demonstrate MTBC’s Web-based practice management system and free electronic medical record (EMR) software.

Due to their eye-catching uniqueness, the vehicles have generated substantial interest from physicians while on the road, and the ambulance has been featured in news media in New Jersey and West Virginia. Based on this success, wrapping an airplane was a logical “new height” in MTBC’s creative marketing.