Two Big Media Companies
Embrace Extreme Crowd

By

David Sweet The Wall Street Journal Interactive Edition

Updated June 17, 1998 12:01 a.m. ET

Back in 1994, Lee Crane jumped onto the Web for the first time and typed two words: Lee Crane.

"I found all these stories people had posted that I had written about snowboarding," says Mr. Crane, the editorial director for snowboarding and skateboarding at Times Mirror Interzines. "I was blown away that people were e-mailing each...