Britain's best-known foodie figurehead (and best-selling non-fiction author) is a prolific, no-nonsense purveyor of foodie tips and links and celebrity chit-chat. The size of his following is presumably explained by his likeability rather than his penetrating insights. Yet he is arguably at his most engaging when he tweets in anger: at rioters who smashed up his restaurant in Birmingham ("idiots"), for example, or, deliciously, at a follower who criticised his spelling ("Get lost you idiot im dislexic and i cant spell so stick that in your pipe! its better than being smug.")