We make it easy for advertisers looking to dip their toe into the world of podcast advertising, and we partner with podcast-creators of all stripes to help them monetize.

Target Your Audience

Podcast consumers are diverse, reflecting the increasing diversity of content. You'll find a listener for every podcast, and a customer for every product.

Median Income of Podcast Listeners

Podcast Listeners Earning 75K or Higher

Listen to at Least One Podcast Every Week

Podcast Listeners With 4 Year Degree or Higher

Build Engaged, Loyal Customers

Podcasts build relationships between podcasters and listeners, leading to highly engaged, loyal listeners. They remember ads and convert at ridiculously high rates.

96% of Subscribers Listen to All or Most Episodes of a Show

61% of Listeners Report Buying Product After Podcast Ad

62% Unaided Brand Awareness After Podcast Ads

Go Beyond the Podcast

Podcasters and podcast consumers are extremely social, providing ways to reach consumers beyond the podcast audience. Podcasters foster an active online presence, running websites, blogs, email lists, and social media outlets where they'll present both their content and your business. More opportunities lie in podcast consumers themselves, who engage with podcasters online and promote them by liking and sharing their posts.

Podcast Listeners Are On Social Media Outlets

Podcast Listeners Use Social Media Platforms Several Times a Day

Podcast Listeners Follow Brands on Social Media

Who We've Worked With

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Featured Podcast

Rational Security

Rational Security is a weekly roundtable podcast featuring Shane Harris of the Wall Street Journal, Susan Hennessey and Benjamin Wittes of Lawfare and the Brookings Institution, and Tamara Cofman Wittes, of the Center for Middle East Policy at Brookings. It's a lively and irreverent discussion of news, ideas, foreign policy, and law. There's always a laugh. Often, there are guests. Sometimes there's even Scotch.

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Featured Content

Ready to jump into podcast advertising as a sponsor? Awesome. We at Backyard Media have been doing this for a while, so we've outlined the five important things you need to know before getting started on that first podcast ad campaign. Knowing these five things is a great way to get a head start on your campaign and achieve conversions faster than ever.

Are you a marketer for a company looking to make its first foray into podcast advertising? Great! You couldn't have picked a better time to get into the medium. Podcasts are growing, and podcast audiences are super valuable. Backyard Media is here to help you get started. Today we'll talk about a few things new podcast sponsors should consider when making their first podcast ads.

The growth in the number of podcast listeners has been steady since 2014, the year that podcasting really took off. That growth begs the question about what the ceiling is for podcast audience sizes. If this growth continues along the same trend line, how big of a market can advertisers expect, and will the combination of a comparable audience size relative to other digital media andpodcasting's "halo effect" for advertisers make podcasts the most powerful digital marketing out there?