they can sometimes be blended in with the site and when a visitor click son it he is taken to a list of sites, since theres a list and not just one he is more likely to find something he is interested in and click again. But then again if he doesent you get zilch.

Some people generate good money through text links while others do not. Test it out with your traffic and report back with your findings.

JFS, I'm sorry --- I'm getting a little confused here. I thought you were saying that the Google text link ads were generating 7X the money that normal Adsense ads were generating. Is that not the case?

JFS, I'm sorry --- I'm getting a little confused here. I thought you were saying that the Google text link ads were generating 7X the money that normal Adsense ads were generating. Is that not the case?

He meant that on one of his pages/websites, the ad links generate up to 7 times more revenue than the normal google ads.

But this really depends so much on the page, placement and colours, that you can hardly compare it to other websites. You might get 10 times more (or 10 times less) revenue from them on your own websites. But it's definately worth a try.