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Creative Expressive

Art Jam

Canned It Camera

Clay Clans

Comic Collaboration

Dark Room

Graffiti Grooves

Moment Of Magic

Mosaic Magic

Movie Maker

Music Video

News Room

Photo Antics

Puppet Masters

Seventh Edition

Shadow Synergy

Tattoo Revolution

Cognitive Experiential

Art of War

Cross Examination

Entrepreneur

Game Plan

Great Debate

Know More Adventure

Mentors and Proteges

Moves of the Knights

One Team, One Goal

One Team, One Goal

Plan Between the Lines

Project 29

Project Namahadi/Num Num

Rain Makers

Sales Sensai

Scenario

Speed Meet

Talent Maximizer

The Bigger Picture

Tigers or Pussycats

Time Travel

Creative Technical

Anti-Poaching Unit

Blog-it Baby

Crime Scene

Diamonds are Forever

Midnight

Pimp my Ride

Social Generation

Symphony of Sounds

The Dig

The Heist

Creative Adventure

Amazing Race

Cannonball Run

Drone Zone

Mission Possible

Paris Dakar

Senses of Safari

Survivor

Taxi Ride

The Road Less Traveled

Socialiser Energiser

Beer Crafting

Bonsai Buddies

Chef Masters

Comedy Club

Containers Of Hope

Crazy Cocktails

Crazy Golf

Digital Charades

DJ Nights

Fashion Runway

Flash Mob

Game Show Bonanza

Let's Dance

Money Drop

Project Fido

Project Wendy

Rock Band

Sky Rally

So you think you can Bake?

Squeeze & Teas

Strongest Link

Teamistry

Win it in a Minute

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Imagine your brand coming to life. Not coming to life on a screen or in a printed advert, but really coming to life - having life, energy and passion breathed into it by your own people. Imagine what that would be like. Imagine what that would do - not only for your people but for your brand. How long would you talk about that? How long would your staff talk about it? Most importantly, how long do you think everyone in the market would continue to talk about it?

Welcome to the newest craze that is sweeping across the world, the latest in vibrant, in your face, surprise advertising and brand awareness – Welcome to Flash Mob!

A flash mob is a group of people that, to the naked eye, appear to be normal tourists, consumers and everyday passers-by. But with our guidance coaching and a little inspiration, these seemingly everyday people are actually powerful brand agents, with a specific mission and strategic goal to get your brand out there and not just get everyone to talk about it, but to get everyone to be a part of it!

We can coach and prepare your Flash Mob in a day or over a series of weeks. We can take your employees and transform them, or work specifically with professional actors and dancers, or we can combine both into the ultimate brand soldiers, ready to go out and take the competition by storm. In our experience, this project will be immensely popular with your team and every single one of them will have an important role to fulfill. There are no ‘passengers’, and the project is only effective if everyone comes together and plays their part in the grand design. The end result will have everyone talking about it for ages. This is a sophisticated, high quality, high profile project that leverages off the international craze and will elevate your team and brand to astronomical new heights and ensure that everyone will experience your organisation in ways they never thought possible.

There are also several options on offer to record and promote your Flash Mob. We can have agents in the crowd with portable cameras, grabbing the action as if they were tourists along for the ride, or we can elevate the professionalism and strategically mount high level cameras all over the target area and capture this excitement on broadcast quality equipment. We can spread the word for you over multiple social media platforms and work with your people to get the word out there and make the mob a truly viral experience. Anything is possible and all is doable. At the end, our team will provide you with a professionally edited piece of marketing material that will tell the story of the Mob from inception to execution.

Process Logistics

The group will be briefed and divided into teams of about 10 delegates each. Each of the teams will have the opportunity to choreograph and practice their portion of the routine.

Their will be Elephants facilitators on hand to go through the routine, song or dance steps and facilitate the rehearsal sessions. The group will conceptualise, script/storyboard, identify the target location and coordinate the overall plan.

From our side we will have two types of facilitators working with the group:

Process facilitators: they focus on team dynamics and ensure that the purpose of the day is achieved. In other words, is the right message being delivered through the Flash Mob.

Technical facilitators: they assist with the routine, the body routing and deployment plan and help capture the best possible footage in the field.

Process

The group will be briefed and divided into teams of about 10 delegates each. Each of the teams will have the opportunity to choreograph and practice their portion of the routine.

Firstly, Flash Mob is used as a platform through which the brand is brought to life. Taking your objectives into account, the brief would be along the lines of: "What does this brand mean to you and how can you express this and infect others to join you in spreading the word"

Secondly, the process gets people behind an idea and creates buy-in from your staff. The Flash Mob, whether a choreographed dance, mime routine or group song is their creative masterpiece.

Thirdly, the process is fun. This is vital in creating buy-in for the actual team build, everyone is having fun while getting behind the brand and a natural by-product is that people get to know each other much better.

Fourthly, the process is applicable for people from all cultures, physical abilities, both genders and personality types because there is a role for everyone.

Lastly, once the team build is over, the final Flash Mob video is uploaded to the web where it can spread, go viral and be viewed internally or by your customers months or even years later. This gives the process legs and affords people the opportunity to ask themselves whether they have achieved their goals or if more work is still needed. It is also often used as a reference when new members join the team to showcase the company's culture, values and brand.