It may be tempting to assume that more information is of value for its own sake, in a decision-making context information has value only when it leads to a change in actions taken, specifically, a change with enough benefit to species protection to outweigh the cost of obtaining the information. In the often contentious environment of endangered species decision making, parties who benefit from delay in taking action often lobby strategically for more information, not because they are concerned for the efficacy of protective actions but because their interests are best served by delaying protection as long as possible. In this environment, reminding everyone that more information does not always translate into more efficacious action may help strike a better balance between action and research. When it comes to species conservation, time is the resource that matters most. It is also the resource we cannot get more of.