As marketers asking ‘why?’ should always be the first step in deciding what activity to take on but unfortunately is one that is often missed. Without knowing why we want to do something we have no way of knowing how…

In this guide, we will help you to: Define the goals of your blog. Assess the content you already have on your blog. Come up with content ideas from your own media. Expand into topics you are not already covering….

I believe it is well known by now, that when it comes to SEO, content is one of the most important ranking factors to search engines, especially offsite content, which is where people are getting ‘in touch’ with your brand…

When you’re producing hundreds of pieces of linkbuilding content, the biggest challenge is to come up with fresh ideas. Being ‘unique’ is virtually impossible but standing out from the crowd is important for many reasons. Sometimes however, the simplest of…

Every brand custodian, be it a brand manager, a consultant or an entrepreneur, will come across this question: “how can I build the best customer experience for my consumer?” First of all you have to make sure that every touchpoint…

You know why you should blog and you’re aware that you must write content that stands out from the many thousands of articles that are uploaded to the Internet on a daily basis. It’s undoubtedly a challenge to make yourself…

A new study claims that our brain is 10 times more capable of storing information than previously thought. This means that we could store all the information that is on the internet in our brains. I find this mind-blowing, but…

LAC 2016: Blogging With a Purpose from Aferdita Pacrami Slide 1 Most of my clients have a blog or will have thought about setting one up but more often than not they will not have really thought this through. I…

The internet explosion has opened up so many opportunities for freelance writers who had previously lacked any form of creative outlet. Those of us who remember back to the pre-digital age will recall how hard it was to get published…