Meet the Swofties: Single '50-something' women who dress to thrill

Dubbed Swofties – single women over 50 – they are following the example set by celebrities like Carol Vorderman and Nancy Dell’Olio.

These ‘flirtatious 50-somethings’ are likely to wear designer clothes, drink champagne cocktails and go to music festivals, the Daily Mail reported.

The research conducted on 1,000 women aged 50-65, which was commissioned by mature online retailer isme.com, found that a fifth of women who’ve reached their half century are wearing sexier outfits than when they were younger.

Around two thirds said being single meant they could wear what they wanted, rather than having to dress to please or appease a husband or partner.