This was done to enable deal­ers to uti­lize Exper­ian Automotive’s AutoCheck vehi­cle his­to­ry reports when mer­chan­dis­ing their inven­to­ry on AutoTrader.com. Begin­ning in Sep­tem­ber, deal­ers who sub­scribe to AutoCheck will have the option of uti­liz­ing those vehi­cle his­to­ry reports on the AutoTrader.com site. This non-exclu­sive part­ner­ship is a step designed to facil­i­tate choice for AutoTrader.com’s deal­er cus­tomers and allow oth­er vehi­cle his­to­ry report providers to work with AutoTrader.com in a sim­i­lar man­ner Auto­Trad­er said.

“Our deal­er cus­tomers have clear­ly expressed a desire to have more free­dom in decid­ing which vehi­cle his­to­ry reports they would like to use to mer­chan­dise their inven­to­ry on our site, and our goal with this part­ner­ship is to make that choice a real­i­ty,” said Alan Smith, chief oper­at­ing offi­cer at AutoTrader.com.