TYBMS Sem 5 Syllabus

SERVICE SECTOR MANAGEMENT

1) Introduction to service marketing
· Role of service in modern economy
· Marketing challenges of service
· Service marketing environment
· Goods v/s service marketing
· Goods – service continue
· Consumer behavior
· Service marketing triangle

3) CSR & society
· Role and responsibility of local community in business
· Intervention of business
· Role of NGOs and international agencies in CSR
· Integrating CSR into business
· CSR measures and indicator
· CSR and sustainable development
· CSR and triple bottom line in business

E-COMMERCE

Introduction to E-Commerce:
• Introduction to role of IT in business and different applications.
• Role of ICT in Communication and business applications.
• Different application of IT in global business scenario.
• Introduction to IT Act and its role to encourage E-business.
• Growing E-teaming and E-Governance.

Sub-Systems of E-Commerce
• E-commerce Trade Cycle and Trading Process
• E-market and Internet Commerce
• EDI and working mechanism of Edi
• Identify factors that are important for an E-Commerce
• Difference between Conventional Commerce and Electronic Commerce

Marketing Trends in E-Business
• Growth of Online Retailing and E-marketing concepts
• Online Advertising and revenue generation
• Use of on-line market research and use of CRM techniques
• Growing use of Content Management Systems
• Integration of E-Commerce m business lines Different Service Provider (Utility).

Building E-Presence:
• Architecting and e-Business & Website Design
• The building life-cycle
• Design Criteria and attracting customers
• Site Content and Traffic Management
• Using Content Management System

I am good at maths, doing practical things rather than theory. I am already working as an inter but in marketing field. I wanted to do finance as I know my base is clear. But I am confused as I have discovered that after finance the scope becomes limited, but after marketing I have a wide scope for success. Please tell me what all options I will have after doing finance or marketing. Please Help!!

I am good an communication but still i can’t decide what to take up as career. I am sure I won’t be able to score in theory, but i can do it in practical. I always wanted to do Finance. But now i am confused as i am good at Marketing also.
this is really hard for me to decide..

Shaikh owais4 months ago

we have this Advance finance and marketing in only 5th sem? not in 6th sem?

E-Commerce is not a difficult subject. It is a new Subject introduced last year and it has got all technical terms which would be difficult if you have no interest in IT. If you really wanna take up the subject, it is good as you would get the knowledge of IT being in Management field. Regarding the Score, it depends on how you perform. Otherwise, there is no problem in taking up the subject.

hey..
I have opted for special studies in finance!
I just wanna ask that is it anywhere related to fy & syjc accounts.
Because my sir told that if your eleventh and twelfth accounts is good then you can score good.

Its not related but if you have the base clear and strong, then its easy to go to the advanced level. That might be the reason, your sir might have said so. Never mind, even if you are not from accounts background, you can always learn it now and practice more

if i need to choose between ecom and marketing wich 1 is the bst..???
as i like both marketing and ecom. and pesently der is I.T trend. so it would b beneficial…and marketing we hav already learn few things in sy…
so sonfused wich 1 to opt for..??

i am interested in both Marketing and Finance, but still i am confused, it is not that i am bad with theory or number i had topped in Managerial Accounting in my college plus i am good with theory as well, but going ahead with Finance will be tough (that’s what i think) it can happen with Marketing as well that is why i am confused right now. Please guide. Thank you.

hi,
Thank you ma’am for guiding me. If at all i go ahead with Marketing, is it okay if i choose International Finance in Semester 6 ? or is the Finance in Semester 5, base for International Finance in Semester 6? because i don’t think i will opt for Econometrics. So please guide is it fine to ahead with Marketing in Semester 5 and then International Finance in Semester 6. Thank you.

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