Telemarketing, offered as part of call center services, always evolve to meet the changing demands of the market. Together with answering services, Telemarketing has become a huge industry due to the high volume of potential customers. A lot of companies are understaffed, needing assistance in some of their business activities. Other businesses, mainly involved in sales, need help in generating leads for new products, or hold market surveys or marketing campaigns. The rivalry between companies is harsh, and it is sometimes necessary to require the services of a business-to-business (B2B) telemarketing company to speed up a product’s introduction to many people.

Outsourcing services are among the most widely used business solutions worldwide today. And no doubt, the place that outsourcing has gained in the entrepreneurial arena is well justified. But just as the number of companies who have maximized outsourcing have increased, a lot of firms and establishments still feel that they’re on the outside looking in.

With how unstable and fluctuating the economy has been in various countries worldwide, many businesses have suffered quite a saddening ordeal. With such instability, BPOs have also been severely affected.

However, it is very surprising to find out that the call center industry has managed to survive and even prosper in the Philippines. In relation to this rather astounding turnout, many are left wondering if it's just luck or a genuine edge that has paved way to the said success.