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So you've been building your brand. Your logo looks great, your website is gorgeous and everyone always raves about your 30-second elevator pitch. But something still isn't clicking with your target market...hmmm. Even if you have all the bells and whistles, if your brand doesn't elicit brand loyalty and meaningful consumer engagement, then what's the point? At the June edition of "Coffee Talk w/JSW Media," we will discuss brand loyalty---what...

In my 15 years as a consultant, I've heard one sob story after another from fellow consultants who either can't get their business off the ground, or they can't attract enough clients to keep the business afloat. One reason why might be because they're promoting their tasks instead of their expertise. I've listed 11 ways you can flaunt your expertise by doing some good, old-fashioned PR online and offline in your own community.

--At networking events, use the word expert instead of your job title in your 15-second elevator speech.--Start your bio with the word expert like "Privacy Expert John Smith..."--One of the most clever ideas I've seen is to write the words "(Fill-in-the-Blank) Expert" on your nametag when you're at a networking event. --Refer to yourself as an expert everywhere on LinkedIn: In your profile, in Groups you've joined, and in invitations to others to connect.

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Edward “Special Ed” Archer announced the upcoming release of his first studio album in more than a decade and accompanying Kickstarter campaign. Considered to be hip hop royalty by most, Archer is enlisting the help of fans from all over the world to back his long awaited project. Here's the link to the campaign, click, watch and donate! Help us make Hip Hop History! https://www.kickstarter.com/projects/specialed/special-ed-new-album ﻿

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