FTC approves Google buyout of AdMob

The Federal Trade Commission on Friday approved Google's buyout of AdMob. The US agency unanimously decided that the takeover was "unlikely to harm competition" in mobile ads and specifically pointed to Apple's creation of iAd as proof competition would exist. Past strength wasn't necessarily an indication of the future, it said.

"As a result of Apple's entry (into the market), AdMob's success to date on the iPhone platform is unlikely to be an accurate predictor of AdMob's competitive significance going forward, whether AdMob is owned by Google or not," the FTC said.