How to Rank for Featured Snippets in Google

If you want to generate traffic from Google, earning the number one ranking in the search results is no longer the best strategy. To increase the visibility of your pages, you should aim for a spot at zero position with featured snippets.

Target the Right Keywords

Good keyword research is the foundation of SEO success. It tells you which queries your target audience are using, allowing you to produce the right content to answer them. Also, it pays to know the snippets of your closest competitors. This way, you can compete with them head-to-head.

Put a Premium on Formatting

Not all types of content make good featured snippets. By and large, they come in paragraph, list, and table formats. Use headers to section off your snippets and to improve their readability. In addition, observe brevity. Google rewards pages with sections of content that consist of at least 40 words, but no more than 50.

Answer More than One Question

Featured snippets aim to satisfy specific queries, but the best ones answer as many relevant questions as possible. Supplement text with images or videos to communicate more with fewer words.

Getting featured snippet optimization down to a fine art can be tricky. Work with a reliable SEO company to ensure your online marketing campaign is consistent with what Google considers good practices at the moment.