Koolulam was founded with the goal of strengthening society through mass singing events in which large groups of non-professionals come together to create a collaborative happening.

The organization gathers as many as 12,000 people at a time from a broad spectrum of Israeli life, and then films the joint singing productions to share on social media.

In June this year, Jews, Muslims and Christians joined together at the Jerusalem Tower of David Museum to sing Bob Marley’s “One Love” in three languages as a show of unity from Israel. The video of the event went viral.