Creating and Preserving Corporate Culture

Distributed organizations are using the intimacy of video to help create and preserve corporate culture, which is particularly important in these turbulent times. They are finding that video Webcasting is a far more compelling way to communicate inside and outside their organizations. An increasing number of studies have shown that body language and facial expressions greatly enhance the impact and retention of a spoken message.

Organizations can incorporate live and on-demand IP video into their communications mix either by purchasing a premises-based platform or by adopting a Web-based software as a service (SAAS) model. Either way, the solution elements are the same: a software portal to manage and view the rich media content, encoding and distribution technology to capture and transmit the video stream, record and store devices for on-demand content consumption, and decoding software and hardware to view the video on PCs, TV displays and portable devices.

John Shaw is Chief Operating Officer at VBrick Systems. John brings more than 25 years of experience building networking and software businesses. Prior to joining VBrick Systems, John was chief executive officer of Aptima, a major provider of predictive analytics and Web 2.0-related products and services. Prior to Aptima, John was with Cisco Systems for seven years where he held several senior marketing positions. John was a member of the leadership team which formulated and executed the company's VOIP strategy, representing one of Cisco's fastest-growing product segments.

John joined Cisco via the 1998 acquisition of Summa Four, a leader in the programmable switching market. There, he was vice president of marketing and business development. During John's seven-year tenure, Summa Four's revenues grew fivefold and the company went public. John also spent five years with AT&T in several sales positions. John holds a Bachelor's degree in Economics from Bowdoin College and a Master's degree from Harvard Business School. He can be reached at jshaw@vbrick.com.

John Shaw is Chief Operating Officer at VBrick Systems. John brings more than 25 years of experience building networking and software businesses. Prior to joining VBrick Systems, John was chief executive officer of Aptima, a major provider of predictive analytics and Web 2.0-related products and services. Prior to Aptima, John was with Cisco Systems for seven years where he held several senior marketing positions. John was a member of the leadership team which formulated and executed the company's VOIP strategy, representing one of Cisco's fastest-growing product segments. John joined Cisco via the 1998 acquisition of Summa Four, a leader in the programmable switching market. There, he was vice president of marketing and business development. During John's seven-year tenure, Summa Four's revenues grew fivefold and the company went public. John also spent five years with AT&T in several sales positions. John holds a Bachelor's degree in Economics from Bowdoin College and a Master's degree from Harvard Business School. He can be reached at jshaw@vbrick.com.