In the past few years, we’ve seen the rise and fall of several interesting memes in the technology category. From serendipity, which we leveraged in a FunAdvice product re-envisioning, to being transformative, which was the subject of a marketing book I published earlier this year. Also you have probably read the countless references [...]

The world’s most popular open source CMS, WordPress, now ships with a free plugin to do A/B testing, Behavioral Targeting, Subscription Billing, Social Integration, Load Speed Optimization and Search Engine Optimization with a few easy to find and integrate plugins. As a result of this boom in the base level of technology that is available [...]

Sometimes, you can’t help feeling like the code you wrote, the marketing strategy you invented or the business model you tuned is the very best. Innovation, a real breakthrough, ready and able to scale to infinity and slay the giants of your particular industry. Thinking for a moment, your idea is so good, you will [...]

One of the benefits of doing a lot of advertising, of generating billions and billions of impressions, is the development of an immediately recognizable brand. This includes colors, logo, shapes, patterns, message and a whole laundry list of details that combined, ensure prospects will pick out those elements as distinctly yours. Your company, your look, [...]

There are a few tools that larger websites commonly use for bucket testing, also referred to as a A/B testing, Multivariate testing or similar. Whether you are using the “Taguchi” method for testing or if you are doing a simplistic split run test, the principle is the same: can you achieve a greater conversion rate [...]

In most contexts, calling something or someone, “evil,” is a really bad idea. However in the context of marketing, I’m referring to the struggle to part, with maximum efficiency, the largest amount of dollars from the largest amount of people who might be interested in your product. Of course, it’s not wrong to want to [...]

The most important thing to drive maximum results from search engine results page (SERPs) to your natural search listing is, “click encouragement.” If your listing ranks well but reads poorly, the CTR will be lower than expected at that position, relative to what a search engine (Google, Bing, Yahoo) would expect to see for such [...]

When I was in Maldives, trying to spend as little time working as I could I surfed the web when I should have been “working” and ended up reading as much as I could about this, that and the other thing. Somehow or other, I stumbled onto this amazing site, Stuck in Customs. It [...]