“Business, as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. Consider the topics of marketing, cross selling, building client relationships, earning trust, and providing client service. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Selecting A Leader: Do We Know What We Want? Accountability: Effective Managers Go First (published on ChangeThis.com) The One-Firm Firm Revisited. Managing.

technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. One of the most interesting things for me about these classes has been how often students bring up one specific concern: that people who use the new tools heavily — who post frequently to an internal blog, edit the corporate wiki a lot, or trade heavily in the internal prediction market — will be perceived as not spending enough time on their ‘real’ jobs. At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns.

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers! Never is that more true than at budget time.

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. What does this mean for marketers? It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” Failure to Get Past the First Step.

‘New York Times’ Enters Distance Learning Market , Sept. Good news is we have fixed this problem for the K-12 market with netTrekker d.i. Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS. POST A JOB. FOR EMPLOYERS. About us. Audioconferences. Contact us. Advertisement. ); Advertisement. ); Print this page. mail this page. News, Views and Careers for All of Higher Education. June 17. Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? Looking for a job? Thereâ??s

Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing. Innovation Marketing Personal Branding 'The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype?
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Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Good creative will always be important in marketing. And to make the right moves, you need the ability to acquire consumer data, interpret it and apply it to your marketing programs – all in near real-time. Related posts: Marketing needs to be more Adaptive!
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You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it. Related posts: B2B Marketing Content: Lure or Lasso? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
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'It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.
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Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. No related posts.
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