Event Details

HUB LA WORKBENCH

Branding Seminar with ANDLAB

Overview90-minute seminar on a unique approach in brand building. "Character Based Branding™" has been developed with the primary notion of building brand based on the nature and capacity of the brand's originator. The seminar will highlight the importance of this approach and the process of diagnosing and expressing the found identity as an effective communication element.

Instructior Bio

Sunook Park, President/Chief Creative Officer of ANDLAB

Sunook Park is an internationally recognized branding consultant in social andbusiness brand identity development. Sunook is the founder of ANDLAB, a LosAngeles based brand consulting firm specializing in cross-cultural brandingprojects since 1989. Sunook has been the main creative mind that gave birthto countless brands for start–up companies as well as multi-billion dollar corporations. His clients/projects include: BBCN Bank (Financial Institution)/brand naming and visual marketing program development, Speedo (sports)/product brand positioning, BENEV Company (pharmaceutical/cosmetics)/brandnaming, packaging concept, and identity development, SOAP, Inc. (sports shoesand accessories)/ Corporate identity & branding system development, HYUNDAIMotor Corp. (retail-automobile)/ international dealership identity and designmanual development, Samsung Corp/ corporate identity and application systemdevelopment, PacificCare (health)/ corporate identity and visual communicationguide, BellSouth Corp. (telecommunication)/ corporate identity and application,template design, Harcourt General (entertainment)/corporate identity design,Guidant Corp. (medical)/ corporate identity design, AGYA (UgandanYouthOrganization, NGO)/brand Identity development, MAM (Mayas for Ancient Mayan,hieroglyphic scholars organization)/ brand identity development and positioning.Sunook is a tenured full professor at California State University, Long Beach,where he lectures branding subjects in its School of Art and School of Business.He also lectures and holds branding workshops year round for multinationalcorporations and social and governmental organizations worldwide.

He holds a BFA and an MFA in Graphic Design from the Art Center College ofDesign, Pasadena.

When & Where

The Hub LA
830 Traction Avenue
#3a Los Angeles,
CA 90013

Friday, January 25, 2013 from 7:00 PM to 10:00 PM (PST)

Organizer

The Hub LA

The Hub LA connects, empowers, and resources Angelenos working to create positive change in the world. Whether you are a high impact consultant, entrepreneur, investor or innovator, we offer you the best of a social club, an innovation agency, a co-working office, an incubator, and a think-tank all in one.