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Tips for Professionals During Challenging Times. by Daria Malin

Our lives have all been profoundly affected over the last weeks by COVID-19. It is an unsettling moment in history. We don’t know how long things will take to play out, and it’s difficult not to worry about the long-term effects on business. I’ve put together a quick list of tips to help you stay on track during these turbulent times;

Get back to basics. Stay consistent in the activities that got you here in order to keep your business on track and keep serving your markets; make your calls, reach out to clients, refocus on niche markets, strengthen strategic alliances.

Don’t pull back. It’s only natural to want to do that. But during times of crisis, it’s important to keep your activity levels up. For example, I am keeping my scheduled meetings but switching them to virtual coffee or lunch dates.

Stay focused on what you can control. Manage your expectations, stay disciplined and know that the main thing you CAN control is your activity level. When working from home it is important to create rituals and routines. Putting together a weekly schedule to follow will help you stay on track.

Daria Malin is the owner of Boost Strategic Coaching and the author of Hands-On Marketing; The Small Business-Owner’s Guide to Advertising & Branding. Daria is a strategic advisor to business owners and professionals in the areas of business development, personal branding, and advertising.