Properly applied, personal branding is a powerful tool for artists. Artists have the ability to take full advantage of creative options to define themselves and their art businesses. Learn how you can decipher your own personal style. Use it to develop an overarching iconic look to your marketing to help create new awareness and interest in your work.

What is personal branding?

Why it is important.

How it helps sell more art.

A personal brand is a story about you. It is what others say to describe you. If you accept you have a brand, and you do whether you believe it or not, you can use the knowledge to influence how the story is told. Think of what people say to describe you when your name slips their mind. When that happens, it is your brand doing the talking.

Join art marketing and art business experts Barney Davey (artprintissues.com) and Jason Horejs (xanadugallery.com) as they discuss how personal branding. They will cover how branding is something any artist can use to help generate greater interest in their work and themselves.