Fergus O’Neill

SAVE IRELAND! That’s the objective of graphic designer Fergus O’Neill’s ‘Keep Going Sure It’s Grand’ project. By producing an original edition of 42 billion screen prints, O’Neill is pledging one euro from every sale to the state thus halving our banking crisis debt. He says of the project: “the bid to sell 42 billion of these posters may seem absurd but it can be deemed no more absurd than the outrageous practices and policies that landed us here. There is little we can do except be ourselves and get on with it.” A range of ‘modern Irish’ products have emerged from the process as O’Neill believes Irish design is more than the twee and more than the serious, it can also be humorous but well designed.