Welcome

Smart operators are always looking for a better understanding of their patrons. The P.A.T.R.O.N. is a tool to deliver just that — real insights into why people eat out and what drives traffic to your business.

The P.A.T.R.O.N. starts by asking a series of simple questions. It then uses your responses to generate a personalized analysis. The analysis and report you receive will outline demographic profiles of the current and prospective patrons, what they're looking for and application ideas to keep you on the road to success.

Where do these insights come from?

The P.A.T.R.O.N. utilizes findings from ConAgra Foods' landmark Food Away From Home study. The study, conducted in 2008, examined the behavior of more than 3,000 consumers. Subjects answered 135 questions about themselves, their dining preferences and their food attitudes — creating one of the industry's most revealing databases.