Obviously, this issue deserves all the attention it’s receiving, and the ads put out by different organizations are highlighting the realistic and tragic consequences that the original DUI campaigns used to.

For instance, this ad, in a campaign called “It Can Wait” by the communications giant, AT&T, could be considered a four-minute long film, beautifully directed and composed. It’s then supported with additional 30-second spots.

Another ad aimed at young adults aged 21 to 24, the demographic most likely to text or email while driving, ran last year and was also exceptionally powerful.

Finally, we know that drinking to excess can lead to poor decision making, such as driving while drunk. There’s very little data about drivers who might be more likely to text and drive after they’ve been drinking, though common sense suggests that this combination probably occurs all the time.

Certainly we applaud the efforts of organizations producing PSAs about texting and driving, and how they reveal the dire consequences of this activity.

The hope is that in the very near future, the creativity and shock of earlier DUI campaigns can be folded into “distracted driving” so that the message resonates even louder than before.