As Perceptics prepared to expand into new markets, the company wanted a new, responsive website to reflect its updated branding and growing business opportunities.

New tools for new markets.

As a leader in the security imaging industry, Perceptics was ready to reach into new markets with new uses for improved technologies. To make that forward leap, the company wanted an updated brand identity, new sales materials and a revitalized, responsive website.

We brought new graphical elements to the website, along with a bold, new color palette, stylized angles and an efficient icon system. By dividing the header into a grid, we immediately identified for the user the four industry sectors where Perceptics is strongest. A more subtle version of the company’s traditional viewfinder graphic conveys accuracy and high-performance capabilities. The grid motif is repeated throughout the site as a device for calling out featured text, upcoming events, product features and more.

New, original photography gives the company a better way to showcase products. A streamlined layout lends users an easy, efficient way to find product details and applications, see current clients, learn about the company’s innovative technologies and connect with the sales staff for more information. A company history and timeline showcase the experience that Perceptics brings to its work in border security, weigh station technology and city security.

To better showcase Perceptics’ products online, through print and trade show materials, and to convey company culture, PopFizz captured original and creative imagery to enhance the brand’s visual story.