Australian Sporting Code Punts For Own TLD: The uniquely Australian sporting code, the Australian Football Leag...

The uniquely Australian sporting code, the Australian Football League, has become the first Australian brand and about ten others globally to announce it will be applying for a top level domain by applying for the .AFL TLD. The AFL joins brands such as Unicef, Canon and Hitachi to have publicly stated they will be applying prior to the close of the application period that ICANN has announced will close on 12 April. The aim of the TLD is to provide the sport, the most popular football code in Australia, with its own branded domain name platform to deliver its broad range of online content to relevant audiences in an intuitive and authoritative manner. But the AFL is also being a bit defensive just in case someone else wants to register the TLD. AFL general manager of strategy and marketing Andrew Catterall was reported by AAP saying one reason was for the sport to protect i...