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Anytime you launch a campaign, you need to make sure it is 100% ready to go. You need to know what you’re going to do, how you’re going to do it and what your goals are. There are all kinds of examples of what goes wrong when your rush things or when you don’t know those three things before you launch. You will often do more damage than progression, which makes you wonder about all those people who rush the process instead of waiting and doing a purposeful job.This becomes a common problem on social media when businesses take on too much at once. Each platform has unique requirements and etiquette. If you haven’t done your research and prepared you will make mistakes that can be hard to recover from. This is time consuming, but worth it. You need to know how often to post, what times to post, what kind of content to share, and how many hashtags to use, to name a few. You also have to be prepared to be consistent in these things. If you don’t think you’ll have the time, I suggest you take on one social media platform at a time. Give yourself time to really understand how to utilize it. Figure out the analytics that apply to you. Develop a campaign that will highlight your business the best you can.

Inconsistent posting will hurt your ability to increase your audience. It will also lose the interest of the audience you already have. It’s better to not have the platform, than to leave it sitting there untouched. The lack of movement will frustrate people. Even more damning is if people are interacting with your page and you don’t respond. If they send you a message you need to respond. If they comment and you don’t respond everyone will see that you don’t care enough to engage… and social media is all about engagement.

The wrong kind of content as well as too much or too little content is also very damaging. Posting less than 10 times per day on Twitter will hurt you. Posting more than 5 times per day on Facebook will hurt you. Posting on Facebook without some kind of an image attached will hurt the engagement with the post. Forgetting to hashtag your Twitter or Instagram posts will limit your engagement. All of these things will also make you look like you don’t know what you’re doing. People tend to be very unforgiving with businesses when they haven’t taken the time to do things correctly.

If you are unsure about how or why things are done a certain way on different platforms, take the time to learn. There are numerous blog posts, books and news articles that can teach you what you need to know. Of course, there is the issue of time. Learning all the ins and outs, creating the content, and responding is time consuming in itself. A better option you may want to consider is outsourcing your social media to a company. Consider the time you spend and what your time is worth when comparing the monthly costs.