“The term ‘partnership’ is used often and lightly; however, our relationship with the OCCC and Visit Orlando is truly a partnership,” said Britt. “They were with us when we were a small business, and have grown along with Premiere Shows. I look forward to the future and continuing the relationship.”

The four-year contract keeps one of the fastest-growing U.S. trade shows at the second-largest convention facility in the country. Its more than 53,000 attendees are expected to have a positive economic impact of more than $91 million on the Orlando community. OCCC and Visit Orlando sales teams worked in conjunction to secure the additional years.

“We are excited that Howard Britt has chosen to keep the Premiere Beauty Show in its hometown. What a great example of how a destination can help a trade show grow,” added Tammi Runzler, senior vice president of conventions sales and services for Visit Orlando. "We look forward to working with Howard the next three years and beyond.”