Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Intermediaries in Germany

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Executive Summary

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TRENDS

Value sales of intermediaries continued to increase in Germany towards the end of the review period, growing 2% in 2017 to surpass EUR35 billion for the first time. The main reason for this very positive overall development, with growth even achieved by offline players, was the growth in domestic, inbound and outbound travel and tourism flows. Germans remained very interested in travel products and services, which was additionally boosted and supported by the favourable economic circumstances and high consumer confidence.

PROSPECTS

Intermediaries is expected to record a marginal value CAGR at constant 2017 prices over the forecast period. In 2022, sales are predicted to reach EUR35.9 billion, EUR541 million higher than in 2017, with a considerably higher difference in current value terms. The best performance will therefore be seen by lodging (due to increasing travel flows) and cruises (which will benefit from a growing supply in the form of new ships as well as growing demand from consumers).

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