Here’s a question some U.S. flower growers have been wrestling with for years: How do we get consumers — who already are thinking about product origin and growing conditions with food — to b... Read more

What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all marketing concepts that earned SAF members... Read more

Why Join SAF?

The Society of American Florists is the national trade organization for all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:

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