360 View: Supporting the Connected Consumer provides a comprehensive analysis of the support market.

It begins with a detailed assessment of the current market in terms of adoption, expenditure, usage, adoption drivers, and renewal rates. It gauges the degree to which consumers experience technical problems when using and setting up their devices and how those problems are resolved. It investigates the demand for support services, including consumer willingness to pay for services that offer a broad range of support capabilities. It also examines the use of self-help services and the demand for smart home support services and assesses the adoption rate of support services at the time devices are purchased.

Engaging Consumers for Healthy Living: Health Apps analyzes the adoption and use of health apps on smartphones and tablets as well as the use of health apps in conjunction with smart health devices. Particular attention is given to “master apps” that aggregate data from multiple other health ...read more

Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates’ video segmentation approach, which groups consumers based on their video consumption habits. This research also gauges the demand for new over-the-top ...read more

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer ...read more

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Smart Product Market Assessments

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Consumer Analytics Lens (CAL): Benchmarks for IoT and Entertainment

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