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One Hundred Community Sponsors Contributed to Holiday Decoration Fund

Earlier this fall, community members representing the greater downtown Phoenix community, including the City of Phoenix, METRO Light Rail, Phoenix Community Alliance, neighborhood organizations and local business owners, created the Holiday Decoration Fund, and put out a call for contributions to help bring seasonal sparkle back to our city’s grandest boulevard.

Last year was the first time since light rail construction began that the holiday streetlight decorations on Central Avenue were installed. By the end of that season, however, it was clear that the decorations were too deteriorated to reuse and a solution needed to be found.

In just a few short weeks, the organizers of the Holiday Decoration Fund have gathered enough community-wide support to decorate 219 streetlights, 184 of those sponsored by 100 financial sponsors, with a few salvaged decorations from last year. Streetlights on Central Avenue, ranging from North Central to South Central, will be decorated with candy canes and poinsettias with LED lights adding some sparkle.

“This says so much about what the community can do when it comes together,” said City of Phoenix Mayor Greg Stanton. “Holiday decorations are an important aspect of vibrant community. Thanks to Phoenix Community Alliance for their leadership, and to all the participants who are brightening Central Avenue.”

“South Mountain area residents and businesses really get in the spirit of the holidays, with many events and celebrations for families to enjoy,” said Councilman Michael Nowakowski. “The opportunity to have Central Avenue – the main route connecting the central city and our downtown to the South Mountain area – decked out in holiday lights would really add that extra layer of excitement for families and children. Let’s turn Central Avenue into a holiday wonderland!”

“I am thrilled to see holiday decorations come back to Central Avenue. These decorations foster a sense of community among Phoenix residents, and help build a festive holiday spirit for downtown shoppers, diners and visitors,” said Councilman Tom Simplot. “I applaud the leadership of Phoenix Community Alliance and the Midtown Museum District Neighborhood Association in making this happen.”

“Holiday decorations along Central Avenue are one of our greatest community traditions,” said Mo Stein, Chairman of Phoenix Community Alliance’s Board of Directors. “Growing up in Phoenix, this was always a family activity. What better way to continue to bring families together and celebrate the Heart of our City, with new restaurants, shops, housing and light rail happening daily. We thank everyone who is helping this great tradition.”

“The Downtown Phoenix Partnership is very excited about the prospect of holiday lights along the entire length of Central Ave through the central city. This is our signature street and it deserves to be the showcase of our holiday festivities,” said David Roderique, President and CEO of Downtown Phoenix Partnership.

Central Avenue will twinkle with spirit from Thanksgiving through the MLK Holiday. ‘Tis the season to bring your family and friends to Central Avenue, ride the light rail and take in the beauty of the season.

The following is the list of 100 participating sponsors of Holiday Decoration Fund:

About Phoenix Community Alliance:
Phoenix Community Alliance (PCA) is a 501(c)3 non-profit corporation and a collaboration of over 250 major business corporations allied with government, education, research, health & science, as well as arts & cultural organizations. The organization, formed in 1983, is the major, private sector catalyst for the urban renaissance in Downtown Phoenix and the Central City. For more, visit PhoenixCommunityAlliance.com.

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