Social media can be frustrating for many businesses that don’t have the resources to promote their brand on social media. With the algorithms changing all the time, it can be difficult to manipulate your strategy to ensure traffic stays steady. We’ve complied a list...

If you are opening a small business with a physical location, obviously you want to get the word out through advertising and marketing to draw customers into your store. The same concept holds true for an online store, although the execution of that strategy is very...

As a business owner, staying current is of utmost importance. You want to stay on top of the latest marketing trends. You want to make sure your inventory is up to date. You want to make sure your employees continue to provide the highest level of service and...

Spot Color Marketing is an amalgamation of employees, consultants and contractors. We’ve become a service provider of mostly digital marketing, though we still do traditional marketing like print and outdoor. We’ve been in business for 15 years now, but the last 7...

Marketing Micro-Moments helps your business find customers in the moments when they want to do business with you most. When they break a shoe, or spill coffee on their only shirt before a big meeting. The intent to buy is high, and time is limited. Be there for your...

You want to make a bigger impact online for business, but you don’t always have a lot of time to post, so it just happens when it happens. Let’s not sugarcoat it, posting often and consistently is going to be the fastest way to see social engagement rise. Whether...