Social media personalities today have more influence and reach than many media platforms, but marketers have to know how to strike the right balance between quality, quantity and finding that important "fit."

In this webinar, Henkel (brands include Snuggle, Sun, Dial, and Persil) will share how they leverage Influencer Marketing in their organization.

You will learn:

Tips for striking a partnership with influencers

Ways to create a content strategy that matches the right influencer with the right platform

The differences between micro-influencers and mass influencers, and what role they can play in amplifying your marketing message