Optify Raises $6.1M More From Triangle Peak, Madrona, and Angels

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Seattle-based search engine optimization (SEO) and social media software startup Optify has raised $6.1 million in a Series B round led by Triangle Peak Partners, the company said today. Seattle-based Madrona Venture Group, and a number of prominent angel investors, including Upstage Ventures founder Mark Wachen, former Microsoftie Bill Baker, Alexrod Capital Management founder Alan Axelrod, and Clear Fir Partners partner John Cunningham, also participated in the round.

Optify was founded in 2008 by Brian Goffman, a former venture partner at Madrona, and Erez Barak, a veteran of Hewlett-Packard and Mercury Interactive. The company, which received $2.75 million from Madrona in July 2009, develops a software system for marketers who want to launch SEO campaigns, use social media for business, track and organize visitors, and analyze results.

Optify rolled out of stealth in March, with a slew of big-name customers, including the Wall Street Journal, LexisNexis, Microsoft, and a number of Seattle-area startups, such as Bocada, Concur, Marchex, and SonoSite, and up-and-comers like AdReady, Smartsheet, and Skytap. The company says it tracks over 100 million pages per month. Optify’s customers, on average, see more than a 300 percent increase in leads and conversion rates, and more than a 100 percent increase in website visits over a four-month period, the company said.