Introduction

Sierra Leone: Teenage girls perform a play on teenage pregnancy during a mentoring session at St Joseph Primary school in Makeni. Local, female role-models spend some of their time advising girls on how to conduct themselves, and informing them on health and hygiene practices.

Communication for Development (C4D) is one of the most empowering ways of improving health, nutrition and other key social outcomes for children and their families.

In UNICEF, C4D is defined as a systematic, planned and evidence-based strategic process to promote positive and measurable individual behaviour and social change that is an integral part of development programmes, policy advocacy and humanitarian work.

C4D uses dialogue and consultation with, and participation of children, their families and communities. It privileges local contexts and relies on a mix of communication tools, channels and approaches. C4D is not public relations or corporate communications.

Campaign Against Prejudice: UNICEF for MDG Culture for Development Programme

Bosnia and Herzegovina, 2012 - Children from Bihać, Bijeljina, Prijedor, Jajce, Gradiška, Srebrenik, Tešanj, Rudo, Sokolac and Sarajevo through creative work at three-day workshops learned of friendship, respect for their own tradition and culture, and also getting to know and appreciating the tradition and culture of others. Although the project was held at the time of summer break, workshops were a subject of great interest. For the first time children got a chance to, based on their own experience, create paintings and messages on their own, that would soon be published in public ad sites throughout Bosnia and Herzegovina.