Samsung, Trek deal to offer better cycling experience

Amman, July 6, 2014

Samsung Electronics has partnered with Trek Bicycle, to provide a better cycling experience for racers and casual cyclists, and support their healthy lifestyles and enjoyment of the sport.

Under the partnership, Samsung will work with the leading bicycle manufacturer to identify opportunities and challenges faced by the Trek Factory Racing Team, a top professional cycling team that competes on the UCI World Tour, beginning with Tour de France.

The racing team will integrate Samsung mobile devices into the team training to improve efficiency. The team will be able to better monitor their health, racing cadence and speed with the Samsung Gear devices, while Samsung tablets will enable the team to more effectively strategise, communicate and place race routes.

Younghee Lee, executive vice president of Global Marketing, IT and Mobile Communications Division at Samsung, said: “Fitness and wellness are important parts of people’s lives, and Samsung is continuously focused on integrating meaningful features into our smart mobile devices.

“Through our collaboration with Trek, we will be able to better understand the needs of cyclists to enhance their interaction with mobile devices and enable athletes and fans to stay connected and active in their daily lives.”

The feedback from the cycling team will also be reflected in Samsung’s future product development and enhancements designed for the mobile product experience. The company will provide the team, coaches and staff with its mobile devices including the Galaxy S5, Gear portfolio (Gear, Gear 2, Gear Fit) and tablets to advance their training and cycling experiences.

Joe Vadeboncoeur, vice president of Product Development and Marketing at Trek, said: “Trek shares the vision of bringing new technology to sport, and we are excited to join forces with Samsung on this strategic alliance.

“We believe the innovation of Samsung’s mobile technology will transform the riding experience for professional cycling teams and consumers around the world.” - TradeArabia News Service