1955’s Porsches as the Dealers Met Them

Porsche pits are beehives - with sportswriters from all over posing as self-styled experts during these thrill-packed seconds.

Charlie White has shared this amazing artifact of Mid-50s Porsche ephemera in the form of the Factory Sales Binder for the complete model run. These manuals, which acted partly as brochure and partly as educational tool for dealers ride an interesting line halfway between internal and external document. As we expect of a car brochure that would go to the public, there are plenty of photos of the machines in action. For dealers, though, there are plenty of straight-up tables of data of the type that contemporary brochures almost universally lack. On top of that it’s just a tremendous document of the era and the cars.

Another interesting departure from the brochures and sales literature we’re used to seeing in the modern era; there’s no universal look and feel to these documents. This is truly a “sales binder” and feels like a loose collection of scrap book items and ephemera of every type. Click on over to DerWhite’s 356 Literature for the complete set.

These sales binders are wonderful and very rare. Charlie White has put together a wonderful site on Porsche literature. He has collected some rare gems which he unearthed after decades of consistent passion for Porsche publications. Very impressive!