CITIZEN Watch UK is delighted to announce its new partnership as the official Timekeeper of Premiership Rugby. Working together with Premiership Rugby, Citizen will actively raise awareness of its new brand statement: ‘Better Starts Now’ within the rugby community nationwide, mirroring the fans and the clubs’ commitment to constantly improving their team’s performance.

Citizen is recognised not only as one of the world’s leading watch brands in both men’s and ladies timepieces, but over the last decade, Citizen has also been a worldwide leader in advanced technology, having pioneered “Eco-Drive”, which harnesses either artificial light or sunlight and converts it into energy to power the watch. Running continuously for up to 7 years, even in the dark and having no battery to dispose of, Eco-Drive is also Eco-Friendly.

Citizen’s watch collection, horological innovations and sophisticated dial technology has also earned respect from within the watch and jewellery industry. It is the most decorated watch brand in the UK being crowned “Watch Brand of the Year (2012)” for the 6th time and has recently been awarded the prestigious “Supplier of the Year” in both 2014 and 2013 and “Marketing Campaign of the Year 2014.”

Citizen Watch UK knows the impact sporting teams have upon the nation and is proud to align itself with Premiership Rugby, a marker of excellence and professionalism in the sporting arena. By partnering with Premiership Rugby, Citizen is confident that its vast portfolio of watches and its new brand statement; Better Starts Now, will resonate across the wide and varied nationwide rugby fan-base.