Digital marketing truth-teller, ranter, and the man behind unmarketing, Scott Stratten, on why we need to focus on one platform at a time, not be afraid of offending people, and how QR codes kill kittens.

After raising millions in venture capital to launch a QR code technology called Sticky Bits, Chasen pirouetted—some would say rebooted—to a whole new concept, and thus was born the social music service Turntable.fm.