Cost Of Investing Falls As Companies Try To Attract New Investors03:44

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The cost of investing in some basic stock funds is falling, as firms try to attract new customers, many of whom are younger and skeptical of paying hefty fees. According to Morningstar, the number of funds that cost $10 or less for every $10,000 invested has more than doubled in recent years, from 40 in 2010, to more than 100 today. This puts pressure on companies to make money elsewhere. Jill Schlesinger of CBS News joins Here & Now's Jeremy Hobson to explain.