Friday, August 7, 2015

Increasing Engagement and Empowering Field Reps

Although it is believed that it’s
really hard to cultivate a sense of belonging for remote employees, who have
limited interactions with their managers, with new technologies and a little
effort your filed team can work as closely together as your in-office team.

The first step in creating
cohesion is choosing a comprehensive software
solution that allow you to track field reps activities in real time,
managing all the operations in the field, including customer relations, retail
performance, orders and returns, promotions and another operations that are
basic for your organization.

Increasing Engagement

Implementing a retail execution software solution gives
managers the capability to monitor field reps actions in real time, including
task performance, routes for the day and mileage, GPS-locations of actions
performed. These capabilities not only allow managers to assess task
performance, but also provide them with the opportunity to engage field reps by
using software communication features. Having instant access to information
about field reps performance, a manager can quickly send a message to thank a
rep for the job done, instantly encouraging more of good performance, or make
timely remarks to give a rep the chance to quickly correct the situation. If
field reps also have an opportunity to send messages that are instantly
available to the management, managers are always aware of the needs of field
reps and can resolve point of sale situations, requiring attention,
immediately. In these ways instant-messaging functions can help to foster field
reps engagement and to keep high level of motivation.

Empowering Field Reps

An up-to-date retail execution
software solution can give field reps real-time visibility of how they are
performing. Knowing where they are, field reps can work more confident. While feeling
they control situations at points of sale, they are still always able to reach
out to the manager if necessary. Besides, field reps, empowered with a present-day
solution for retail execution, are able to perform their duties more
efficiently, having better results and becoming more satisfied with the job
done. Having all necessary tools on a
single device, which they are used to and familiar with, your field reps become
more engaged and productive performing various tasks with ease. Empowered with the
right tools for retail performance, field reps are more targeted with their time,
devoting more time to customers. Making field reps job less manual enhances employees’
productivity and allows you to use your field force for more rewarding work.

To get more information
on field team management, visit www.visitbasis.com,
or read our previous articles.