Earlier we reported about the new Moto Z Play smartphone certification on China’s regulatory agency TENAA. Today, Lenovo has officially launched the device at the ongoing IFA 2016. This is the third device in the new Moto Z series, earlier at the Lenovo Tech World last month, Lenovo announced the Moto Z and Moto Z Force modular smartphones. All the three smartphones support modular accessories called Moto Mods that can be magnetically attached to the 16-pins setup on the rear.

Talking about the specifications, it sports the 5.5-inch AMOLED display with Full HD (1920x 1080 pixels) resolution. Under the hood is the 64-bit Snapdragon 625 processor, the first processor from Snapdragon 600 series to be built on 14nm FinFET process. It is coupled with Adreno 506 GPU and along with 3GB of RAM. The device includes 32GB of internal storage and might also feature the MicroSD card slot for storage expansion.

It runs on Android 6.0.1 Marshmallow out of the box and will also receive the Android 7.0 Nougat. In the camera department, the device sports a 16MP rear camera and a 5MP selfie camera on the front. While the 3.5mm audio went missing on Moto Z and Moto Z Force, but the Moto Z Play on the safe side includes the audio port. The 3,510mAh non-removable battery on this device is rated to deliver 50 hours of battery life under regular usage.

For the Verizon customers in the U.S, the company launched the Moto Z Play Droid priced at $408. The Moto Z Play is priced at €499 and will be available from this month in selected global markets. The unlocked variant of Moto Z Play will be available in the U.S from October at a price $450.