Sunday, March 26, 2017

You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign; Wal-Mart Unveils ‘Store No. 8’ Tech Incubator in Silicon Valley; Here's How to Tell If Your Company's Ad Is Beating Competitors on Facebook;’When it comes to marketing, just get on with it’; Traffic ticket resolution service expands; How (and Why) We Purchased the Snappa.com Domain for $40,000; Retain Your Talent: Why Video Is Valuable To Your Content Strategy and.. HelloFresh co-founder: 'When it comes to marketing, just get on with it'

Online mattress retailer Casper left something out of its new campaign – its own name. The company is rolling out a trio of lo-fi spots catering to insomniacs who've made it past the late-late-night shows and have nothing left to binge watch. The ads, which will air on Comedy Central, TBS, TNT and AMC, feature what seems to be cheap stock footage-like film.

Wal-Mart Stores Inc. is creating a technology-startup incubator in Silicon Valley to identify changes that will reshape the retail experience, including virtual reality, autonomous vehicle and drone delivery and personalized shopping.