View full sizeA look at the "Doberhuahua," a mythical creature at the heart of Audi's 2014 Super Bowl campaign.YouTube video screengrab, Audi of America

Audi is taking a new, bizarre approach to its 2014 Super Bowl commercial spot, spotlighting musician Sarah McLachlan and her quest to raise awareness for the mythical "Doberhuahua," a creature with the body of a Chihuahua and the head of a Doberman.

There's not a car to be found in a 44-second teaser released by Audi, but there is a promise for a better explanation when Super Bowl 48 rolls around. You can officially "Meet the Doberhuaua" on Feb. 2.

McLachlan's song:

Doberhuahua, with a heart as big as your headYou're a friend to all troubled animals,Doberhuahua-hua-hua-huaaaaaaa,You're misunderstood, you're misunderstood

The hook here is McLachlan playing off her role as a spokesperson for the American Society for the Prevention of Cruelty to Animals (ASPCA) and its quest to prevent animal cruelty. Her song "Angel" has since become associated with ads that depict abused animals.

Who knows what's in store when Audi's actual ad campaign is rolled out on Super Bowl Sunday. In particular, how exactly are McLachlan and the Doberhuahua expected to point back to an automobile?