In April 1912, A. Price & Co. Ltd, as the company was then known, was based in a small factory at Conybere Street, Birmingham. Arthur Price and his employees were celebrating the business' 10th anniversary with a recent commission to supply their premium quality cutlery for use on board the world's newest and most opulent ocean liner, R.M.S. Titanic.

To commemorate the 100th anniversary of Titanic's fateful maiden voyage, Arthur Price of England has recreated the Panel Reed cutlery that was used in the First Class accommodation. Each knife features the ship owner, White Star Line's famous logo on its blade just as they were originally. Similarly, Royal Crown Derby has also recreated the porcelain tableware that was used onboard.

Over the years, the interest and intrigue that surrounds the Titanic has not diminished. As the largest passenger liner of its day, built at the Harland and Wolff shipyard in Belfast, there remains an eternal fascination around her tragic story. This was in part fuelled by the long awaited discovery of the ship's wreck which was finally located on 1st September, 1985 and the subsequent expeditions to recover artefacts from 2.5 miles below the surface of the ocean.

Commander Paul-Henri Nargeolet, a co-leader during five separate expeditions to research the Titanic wreck site, was fortunate enough to witness the retrieval of some of Arthur Price's cutlery from the bed of the Atlantic.

In a letter to Simon Price, great grandson of Arthur Price and current chief executive of the family business, Commander Nargeolet recalls his findings:

"I examined recovered silverware from Titanic that I believe is exactly the same silverware as the Dubarry and Panel Reed examples I recently examined produced by your company.

The Dubarry was recovered in 1987 from the debris field and the Panel Reed was recovered from one of the Titanic's copper dishwashers discovered near the stern section of the wreck in 1994."

Simon Price explains: "The tale of the Titanic has remained in my family for generations. It is an honour for me to be able to commemorate this historic anniversary. My Great Grandfather built this company on his belief in fine British craftsmanship and uncompromising quality, something we still stand by today. I know he would have been proud of the Panel Reed pieces that we have produced. All of the items in the centenary collection will be supplied with a personally signed certificate of authentication, so I hope you'll be happy using this wonderful cutlery. It was Arthur Price's resolve to produce only the very best that guaranteed the selection of his cutlery for use on the finest areas onboard the ship and although these commemorative pieces are essential items for all Titanic collectors, they are also built for use everyday and to stand the test of time."