Tim Cook on Apple Maps: We’re Extremely Sorry

Apple CEO Tim Cook says the company is “extremely sorry” for the frustration its Maps application has caused and it’s doing everything it can to make it better. In the meantime, he recommended that people use competing map applications to get around.

Tim Cook at the Apple Press Conference held in San Francisco this morning, CNET

Cook said in a letter posted online Friday that Apple “fell short” in its commitment to make the best possible products for its customers.

“Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard,” Cook said.

The Cupertino, Calif., company had released an update to its iPhone and iPad operating system last week that replaced Google Maps with Apple’s own map application. But users complained that the new maps have fewer details, lack public transit directions and misplace landmarks, among other problems. Users have flocked to social media to complain and make fun of the map’s glitches.

It was an unusual misstep for Apple, the world’s most valuable company. Apple prides itself on releasing best-of-class products. Cook pointed out that the more people use Apple’s maps, the better it will get over time as people give feedback.

“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app,” Cook wrote.

Apple released the iPhone 5 last week and on Monday it said it sold more than 5 million of them in three days. That was fewer than analysts expected, even though the number was a record for any phone.

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