As smartphones (and tablets) swiftly become the norm, the need to ensure your business has a good user experience on these platforms is crucial. Did you know that half of all shoppers own a smartphone? And 38% of them have made purchases on their mobile?

In the next few years the number of smartphones will treble the amount of PCs! The smartphone is the lazy man’s computer. It’s also the computer they have by their side 24 hours a day, so why would they waste time turning on their PC when they can simply pick up their mobile? The answer is your customers won’t.

Having a mobile presence isn’t good enough though. We know from conducting many mobile user tests that mobile users are much more frustrated by a poor experience and badly designed apps. They’re more time stricken, less patient and more easily distracted by what’s around them. That’s why you need to make sure your mobile presence has the best user experience it can possibly have. Usability testing with real users is incredibly important to make sure you’re providing not just a user-friendly experience but one which meets their needs whilst on the move and will keep them coming back for more.