“Many Steps” by Takayuki Akachi for Onitsuka Tiger

Possibly our most successful piece of digital marketing ever, if you want to call it that. Relevance in a specific cultural context is a given for our products, and we‘ve now brought this around to the marketing. Less self-involved, more generous, and trying to express our brand’s care for Japan-inspired creativity. Thanks Akachi-san for the great piece of work!