With a new logo already created by Blackdog design; when we picked up this project the background reasoning and direction was already 2 years in the making. Working with design agency Band, we were tasked with developing the full suite of brand collateral across multiple business units. Starting with an organisation-wide brand audit, we created a scope of projects and priorities.

Napier City Brand Matrix - mapping a unified brand across many touchpoints.

Brand direction

Our logo is representative of the landscape with strong fresh colours sitting free on clear space. It is modern and progressive, with a hint of our Art Deco renaissance through the typographic style of a 1930’s inspired geometric sans serif. Our brand style is representative of our geography – the interactive between land and sea, constantly changing and dynamic, fresh and clean, vibrant and energetic. This is most obvously seen in the changing abstract shapes in our border graphic elements. We keep our brand image alive with the changing and evolving graphic elements, mixes of colour within our pallette and fresh photography.