CEOs Hitting the Trail for Top-Tier Events

Weber Shandwick’s “Five-Star Conference” study finds that in 2010, nearly three out of 10 industry leaders spoke at top-tier events. Examining CEOs for all 55 industries, included in the World’s Most Admired Companies survey, the agency found that the World Economic Forum at Davos took the lead in CEO speaking platforms. Other findings include:

• Next to Davos, the No. 2 speaking venue was the Clinton Global Initiative, and the No. 3 a tie between the Fortune Most Powerful Women Summit and The Wall Street Journal CEO Council.

• On average, industry-leading CEOs spoke at close to two top-tier events last year.

• Business-to-consumer industry-leading CEOs were slightly more likely to speak at top-tier business forums than business-to-business industry-leading CEOs.

• The leading topic for participating industry-leading CEOs was the global economy and outlook. Other topics were education, gender equality and company- or issue-specific opportunities.