Price Drops Launch Performa Promotion

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As part of their Power Payback promotion, Apple has begun a "Performa + Printer = Payback" rebate offer that returns $150 to anyone in the U.S. purchasing any Performa along with one of several Apple printers, ranging from the low-end ImageWriter II and StyleWriter 1200 to the new Color LaserWriter 12/600 PS. At the same time, Apple announced price reductions on several Performa models.

The Performa offer brings the Power Payback promotion to a wider variety of customers than the promotion’s first phase, which offered $200 to $500 rebates for Power Macintosh 7200s when purchased with certain Apple displays or printers, and $150 rebates for PowerBook laptops when purchased with certain Apple printers. These deals are still valid; all three components of the Power Payback run through 17-Mar-96.

Purchasers have until mid-April to submit their rebate requests, which must consist of a form available from dealers plus the original dated sales invoice or a legible photocopy.

Apple meanwhile has reduced both dealer pricing and the "minimum advertised pricing," with which the company replaced its suggested retail pricing, on several models of the Performa 5200, 6100, 6200, and 6300 families. End-user pricing should see reductions ranging from $75 to $300, not counting the rebates described above.

Apple Computer — 800/950-7521

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