Berry Gordy Star Of New Motown-Themed Chrysler Ad

Detroit — Chrysler is joining forces with Motown Records founder Berry Gordy for a new ad campaign that promotes a new Motown-themed sedan as well as an upcoming Broadway musical based on Gordy’s life.

It features Gordy sitting in the backseat of the car, which is parked outside the Motown Museum in Detroit. The vehicle takes Gordy through the streets of Detroit and eventually ends up in front of New York’s Lunt-Fontanne Theatre, where “Motown: The Musical” will begin its run of preview performances March 11 ahead of the official opening on April 14