Finally There's An HD Channel For Rich, Male Car Collectors

Discovery Communications is launching a new channel targeting upscale men, which means a 24/7 lineup of car shows. Velocity is replacing Discovery's current Theater HD channel and will be available in 40 million homes across America.

In the same way that a car once defined the person who drove it, Velocity will define the viewer who watches it. Whether you are a car aficionado or just someone who prefers fast-paced, high-stakes television, Velocity will become a must-have entertainment destination.