So basically, you throw content in—images, videos, text—and the output is an elegant website that’s as easy to update as your Facebook page. But it’s constantly evolving and improving itself, trying to figure out the best possible layout—to go beyond what’s possible with drag-and-drop builders.

Our technical innovation is in the application of machine learning, constraint solvers and other Computer Science gems to web design.

I've heard about it from a friend (who's searching for a new website service) and soon after I became a founding member, few days ago. Then I started to see it advertised everywhere! And now I'm hoping I wasn't mislead by all the excitement.