The Anatomy of Antivirus Protection

It doesn’t matter whether you are a PC user or a Mac evangelist — whether you use mobile devices with iOS or Android — your risk for contracting malware is increasing by the second. Malicious hackers are perpetually finding new and better ways to gain access to your machines and profit. Meanwhile, you continue to use the same lousy passwords, refuse to update your applications, and fall prey to the most transparent phishing attempts on social media and email. You have only one salvation: antivirus software.

Contrary to popular belief, antivirus tools are not a scam. By purchasing security solutions like antivirus, you are ensuring the safety of your data, including sensitive [...]

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13. January, 2018

EMailing like a pro: 14 tips how to build efficient emails for all occasions

Set the particular goal for each email

Any email should have one exact goal. The email may offer to buy the product, encourage subscribers to follow your social media, provide recipients with some information etc.

Don’t set more than one goal for every email you send. People should understand clearly what you want them to do with the email.

Divide your audience to MQL and SQL and turn MQL to SQL gradually.

Of course we desire to sell our product or service right from the first email. But are you sure that’s gonna work? It’s much more efficient to separate Marketing Qualified Leads from Sales Qualified Leads and to send them [...]

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31. December, 2017

How to Design the Perfect Home Office Place In 2018

In his article Exploring the Hottest Office Design Trends of 2018, Zack Sterkenberg insists the importance of having an office which “enhances the performance of those who work within its walls.” Even though he was trying to offer his advice to businesses, it would not hurt to borrow some of his ideas for your home office. Regardless of whether you conduct serious business in your home office or you simply use it to organize personal things like your schedule, it is essential to design an office to your satisfaction. While most people go for a simple metal desk and an old chair, you should not adopt this trend. Borrowing from Zack’s ideas, you need to ensure you have an office which [...]

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14. December, 2017

5 Ways Technology Has Transformed Business

Technology is what separates humans from primates; since the first time our ancestors realized that they could make tools by banging two rocks together, our fate was sealed. And wouldn’t you know it, sometime twelve thousand years later we managed to set foot on the moon, and now the human race is working on establishing the first permanent, man-made colony on a different planet.

But technology has done much more for us than that; it brought an end to famine in most parts of the world, we’re curing diseases which were once considered incurable and of course, technology has completely transformed the way we do business with each other. Let’s focus on that last bit for a second, [...]