According to Arch Brown, who wrote the article on the 1929 Plymouth that appeared in SIA #158, March 1997, Henry Ford did indeed advise Walter P. Chrysler that he’d lose money by selling a low-priced car, and indeed it looked like Ford may have been right about the Plymouth – a much larger car with plenty of standard features that its competition oftentimes didn’t offer, selling for not much more than a Ford or Chevrolet. Yet Chrysler managed to make it work, and the rookie-year Plymouth models Q and U helped instantly solidify that brand’s place in automotive history. Brown tells us, in part, how Chrysler did it.

I really didn’t have the time to read Mr. Brown’s report on this Plymouth. However, I was a Mopar/Plymouth fan until I started buying and fixing up cars as a “hobby”. Then I soon learned that there was a LOT of cars to like and have fun with. And, I soon learned that used Chevrolets were THE easiest to tinker/fix up/sell cars on the road! After many fixer up/sellers, etc., I started saying ” you could take a coaster wagon, put a lawn mower engine on it, paint Chevrolet on the sides and sell it for $300″ !!!

That is true about selling a buck board with a bow tie on it and finding a quick sale. But until I became an adult long in the tooth in the Hobby. I always thought loving and building up old cars, Was for love not profit. Things have changed where I believe 90 % buy an old car for the promise of a quick sale and big profit. Well that is nice and good luck. But I would have that Plymouth for the love of it, and it’s uniqueness. I am sure I would lose money on it someday, or maybe someone would have to have it just because they liked it too. And I would break even. Whatever, wish I had that beauty.