2 PART 1: Introduction to MIS 25 1: Ml! 26 Q1 Why Is Introduction to MIS the Most Important Class in the Business School? 28 Are There Cost-Effective Business Applications of Facebook and Twitter? 29 How Can I Attain Job Security? 29 How Can Intro to MIS Help You Learn Nonroutine Skills? 3 Q2 What Is MIS? 32 Components of an Information System 32 Development and Use of Information Systems 33 Achieving Business Goals and Objectives 33 Q3 How Can You Use the Five-Component Model? 34 The Most Important Component YOU 35 High-Tech Versus Low-Tech Information Systems 35 Understanding the Scope of New Information Systems 35 Using MIS InClass 1: A Group Exercise 36 Components Ordered by Difficulty and Disruption 37 Q4 What Is Information? 37 Definitions Vary 37 Information Is Subjective 37 9 Ethics Guide: Ethics of Misdirected Information Use 38 Q5 What Makes Some Information Better Than Other Information? 4 Accurate 41 Timely 41 Relevant 41 Just Barely Sufficient 41 Worth Its Cost 42 Q6 Why Is the Difference Between Information Technology and Information Systems Important? 42 Q7 221? 43 Guide: Understanding Perspectives and Points of View Guide: Passwords and Password Etiquette 46 wmi Case Study 1: Requirements Creep at the IRS 5 44

4 Contents 13 Q4 How Does Competitive Strategy Determine Value Chain Structure? 95 Primary Activities in the Value Chain 95 Support Activities in the Value Chain 96 Value Chain Linkages 96 Using MIS InClass 3: A Group Exercise 97 Q5 How Do Business Processes Generate Value? 97 Q6 How Does Competitive Strategy Determine Business Processes and the Structure of Information Systems? 99 Ethics Guide: Yikes! Bikes 1 Q7 How Do Information Systems Provide Competitive Advantages? 13 Competitive Advantage via Products 13 Competitive Advantage via Business Processes 14 How Does an Actual Company Use IS to Create Competitive Advantages? 14 How Does This System Create a Competitive Advantage? 16 Q8 221? 17 Guide: Limiting Access to Those Who Have Access 18 Guide: Your Personal Competitive Advantage 11 r mmk Case Study 3: Bosu Balance Trainer 115 PART 2: Fundamentals of Technology 117 Q1 What Do Business Professionals Need to Know About Computer Hardware? 12 Basic Components 12 Computer Data 121 In Fewer Than 3 Words, How Does a Computer Work? 123 Why Does a Manager Care How a Computer Works? 123 What Is the Difference Between a Client and a Server? 124 Cloud Computing 125 Ethics Guide: Churn and Burn 126 Q2 What Do Business Professionals Need to Know About Software? 128 What Are the Four Major Operating Systems? 129 Own Versus License 13 Virtualization 13 What Types of Applications Exist, and How Do Organizations Obtain Them? 132 What Is Firmware? 133 Why Are Thin Clients Preferred to Thick Clients?

5 14 Contents Q3 Is Open Source Software a Viable Alternative? 135 Why Do Programmers Volunteer Their Services? 135 Using MIS InClass 4: A Group Exercise 136 How Does Open Source Work? 137 So, Is Open Source Viable? 138 Q4 How Can You Use This Knowledge? 138 What Buying Decisions Do You Make? 138 What Process Should I Use to Establish a Computer Budget? 139 Q5 221? Guide: Keeping Up to Speed 144 Guide: QuestioningYour Questions 146 Case Study 4: Dell Leverages the Internet, Directly, but for How Long? 152 Q1 What Is the Purpose of a Database? 156 Q2 What Is a Database? 157 What Are Relationships Among Rows? 158 Metadata 16 Using MIS InClass 5: A Group Exercise 161 Q3 What Are the Components of a Database Application System? 162 What Is a Database Management System? 162 Ethics Guide: Nobody Said I Shouldn't 164 Q4 How Do Database Applications Make Databases More Useful? 167 What Are Forms, Reports, and Queries? 167 Why Are Database Application Programs Needed? 168 Multi-User Processing 169 Enterprise DBMS Versus Personal DBMS 169 Q5 How Are Data Models Used for Database Development? 17 What Is the Entity-Relationship Data Model? 171 Q6 How Is a Data Model Transformed into a Database Design? 174 Normalization 174 Representing Relationships 176 Q7 What Is the Users'Role in the Development of Databases? 179 Q8 221? 18 Guide: No, Thanks, I'll Use a Spreadsheet 182 e Guide: Immanuel Kant, Data Modeler 184 mmi Case Study 5: Benchmarking, Bench Marketing, or Bench Baloney 19

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