Disney a ‘Buy,’ Despite ‘John Carter’ Bomb: Analyst

Walt Disney took a pretty big hit at the box office this weekend, with its 3D space adventure “John Carter.” The movie cost about $250 million to produce, but generated only $30 million domestically.

But investors have already written off the miss, said Tuna Amobi, media analyst for Standard & Poors.

Disney’s shares were up slightly in midafternoon trading.

Amobi even suggests there may be a silver lining to the film.

“It’s a clear signal that Disney is going to refocus its core competence, which is branded films,” he added. “Clearly ‘John Carter’ is not going to be a franchised sequel, as the company had intended.”