The line, which features 12 vibrant shades, includes Neon Azalea (pink), Commanding (black cherry), as well as two shades of purple: Extrovert and Shameless Violet, which resembles the shade she wore to the 2014 Met Gala.

For those who feel limited when it comes to lipstick shades, the 27-year-old encouraged them to have more "fun".

She said: “You shouldn’t have certain rules or restrictions. It’s like painting: You have to have fun