Saturday, March 23, 2013

Design for Startups

Newborns, infants are like blank slates. They either learn a lot on their own. And a lot is derived from elders. Whether true of false the learning from elders sets the basis of what infants are going to accumulate and comprehend.Startups are like infants in industry. To make an serious impact of Design in industry we need to nurture it right from infancy. Hence it becomes very important that Design becomes and integral part of startup ecosystem. However currently Design is perceived as a short term goal which are a point in lifecycle of a product/company comes to halt and the same state carried forward. The way product/company evolves its functionality will also evolve and so will be the complexity. And hence the role of Designer becomes critically important in the infancy phase of startup to lay the right foundation.