Marketing Strategies

Consistency is key to this East Coast retailer’s approach to driving shoppers in-store

CHICAGO -- Traditionally, 60% of profit in a convenience store comes from fuel and 40% comes from inside sales. But when those numbers are flipped? “That’s when we really make hay,” said Leroy Kelsey, director of research for NACS, at an education session at the 2017 NACS Show titled Getting People...

Many fuel and convenience store brands have a lot of room to grow when it comes to using data and analytics to make smart, informed decisions.

Brought to you by GasBuddy. In the current retail landscape, everything is moving rapidly. Consumers have an insatiable appetite for information, and they are actively shaping (and then re-shaping) the brand messaging of the products they purchase. They also have more options and are receiving more...

Since 2003 CSP magazine has ranked No. 1 in readership and market share over all other industry publications. C-store marketers have identified CSP as the preferred magazine source for their trade marketing communications. With industry-leading, highly targeted circulation to more than 100,000 subscribers, CSP reaches the key convenience retailing decision-makers fifteen times a year.