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Apple Watch is the watch reimagined. It features a revolutionary design and user interface built specifically for your wrist. Packed with state-of-the-art technology like the Digital Crown, Taptic Engine, Force Touch, and watchOS 2, Apple Watch does s

A QUICK GLANCE

Apple Watch is the watch reimagined. It features a revolutionary design and user interface built specifically for your wrist. Packed with state-of-the-art technology like the Digital Crown, Taptic Engine, Force Touch, and watchOS 2, Apple Watch does so much more than any other watch.

Apple Watch provides a new and convenient way to manage important alerts and notifications, communicate with people, and quickly access the information and apps you use most—right from your wrist. It pairs with your iPhone giving you a whole new way to interact with your favorite apps. Apple Watch is also an intelligent and comprehensive health and fitness companion to help you live a healthier lifestyle.

Built with exquisite materials and an unrelenting attention to detail, Apple Watch comes in 38mm and 42mm sizes across four collections—Apple Watch Sport, Apple Watch, Apple Watch Hermès, and Apple Watch Edition. Apple Watch is made from custom metals of aluminum, stainless steel, and 18-karat gold with beautiful finishes and is paired with uniquely designed bands in a variety of colors and materials.

Notifications

Get important notifications for calls, messages, email, third-party apps, and other alerts with a tap on your wrist—without having to take out your phone

Read and respond to messages and email with dictation, preset responses,or animated emoji.

Siri

Use Siri to find info, open apps, send messages, and control things with just your voice—it’s even more convenient and useful on Apple Watch

Health and fitness

Built-in heart rate sensor and accelerometer and the GPS in your iPhone provide a comprehensive view of your fitness

The Activity app encourages you to do three simple yet powerful things each day—sit less, move more, and get some exercise

The Workout app gives you a dedicated experience whenever you want to record a workout event, like walking, running, or cycling

Use your favorite third-party exercise apps which can also contribute to your Activity rings.

Personal and customizable

There are many Apple Watch models, each beautifully designed and crafted from amazing materials—choose one that fits your style

Select any watch face, like a favorite photo or photo album, an analog, digital, or even butterfly or flower face to suit your taste, occasion, outfit, or mood, and customize it to your liking

Add complications to a watch face so you can see the information that’s important to you at a glance, including third-party app complications

Change the look of your Apple Watch by swapping bands—it’s quick and easy, and doesn’t require any special tools.

New technologies and user interface

The Digital Crown lets you navigate without obstructing the display—turn it to zoom or scroll, and press it to go to the Home screen

Taptic Engine is a revolutionary haptic alert experience that gives you a “tap” on the wrist when you get a notification or alert

Force Touch works with the Retina display to distinguish between a light tap and a firm press to access controls and other functionality

All-day battery life of up to 18 hours and a magnetic inductive charger that makes charging easy.

Your favorite apps

Great built-in apps including Maps with turn-by-turn directions and transit info, Mail, Messages, Calendar, Weather, Photos, Music, and more

Thousands of amazing and powerful apps are available from third-party developers on the App Store—download apps to do even more with Apple Watch

Apple Watch is the watch reimagined. It features a revolutionary design and user interface built specifically for your wrist. Packed with state-of-the-art technology like the Digital Crown, Taptic Engine, Force Touch, and watchOS 2, Apple Watch does so much more than any other watch.
Apple Watch provides a new and convenient way to manage important alerts and notifications, communicate with people, and quickly access the information and apps you use most—right from your wrist. It pairs with your iPhone giving you a whole new way to interact with your favorite apps. Apple Watch is also an intelligent and comprehensive health and fitness companion to help you live a healthier lifestyle.
Built with exquisite materials and an unrelenting attention to detail, Apple Watch comes in 38mm and 42mm sizes across four collections—Apple Watch Sport, Apple Watch, Apple Watch Hermès, and Apple Watch Edition. Apple Watch is made from custom metals of aluminum, stainless steel, and 18-karat gold with beautiful finishes and is paired with uniquely designed bands in a variety of colors and materials.
Notifications
Get important notifications for calls, messages, email, third-party apps, and other alerts with a tap on your wrist—without having to take out your phone
Read and respond to messages and email with dictation, preset responses,or animated emoji.
Siri
Use Siri to find info, open apps, send messages, and control things with just your voice—it’s even more convenient and useful on Apple Watch
Health and fitness
Built-in heart rate sensor and accelerometer and the GPS in your iPhone provide a comprehensive view of your fitness
The Activity app encourages you to do three simple yet powerful things each day—sit less, move more, and get some exercise
The Workout app gives you a dedicated experience whenever you want to record a workout event, like walking, running, or cycling
Use your favorite third-party exercise apps which can also contribute to your Activity rings.
Personal and customizable
There are many Apple Watch models, each beautifully designed and crafted from amazing materials—choose one that fits your style
Select any watch face, like a favorite photo or photo album, an analog, digital, or even butterfly or flower face to suit your taste, occasion, outfit, or mood, and customize it to your liking
Add complications to a watch face so you can see the information that’s important to you at a glance, including third-party app complications
Change the look of your Apple Watch by swapping bands—it’s quick and easy, and doesn’t require any special tools.
New technologies and user interface
The Digital Crown lets you navigate without obstructing the display—turn it to zoom or scroll, and press it to go to the Home screen
Taptic Engine is a revolutionary haptic alert experience that gives you a “tap” on the wrist when you get a notification or alert
Force Touch works with the Retina display to distinguish between a light tap and a firm press to access controls and other functionality
All-day battery life of up to 18 hours and a magnetic inductive charger that makes charging easy.
Your favorite apps
Great built-in apps including Maps with turn-by-turn directions and transit info, Mail, Messages, Calendar, Weather, Photos, Music, and more
Thousands of amazing and powerful apps are available from third-party developers on the App Store—download apps to do even more with Apple Watch
Four distinct collections
Apple Watch Sport—aluminum watch case, Ion-X glass display cover, and custom fluoroelastomer bands—lightweight, colorful, and perfect for an active lifestyle
Apple Watch—polished stainless steel watch case, sapphire crystal display cover, and a wide range of beautifully designed bands—modern and classic
Apple Watch Hermès—polished stainless steel watch case, sapphire crystal display cover, and handmade fine leather straps from Hermès (Available in October and only in select stores)
Apple Watch Edition—18-karat gold watch cases and uniquely designed bands with matching 18-karat gold clasps and buckles—the ultimate expression of Apple Watch.

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