Overview
To popularise cutting-edge medical devices, technologies and related case studies among the customers and establish a healthy relationship with customers

Media
Print, Digital

The Challenge
To strengthen the bond with the customers spread out in the medical sector and take the latest trends to them

The Solution
A customer magazine, BPL Promise that highlight latest trends in medical technology and their impact on clinical practice was launched. A digital version of the same was also done together with a mobile app on the same

The Result
Successful in creating a good customer connect, which resulted in more sales leads