The finished WO Design logo is on the left there! Wow! A logo is SO valuable and SO important ... if you're starting something new, you are on the very beginning of a potential long term project and you are going to be staring at whatever logo you choose for a long time ... so, you better like it!

Personally, I really like how our WO Design logo turned out. I wanted the WO part of the logo to stand out and be very bold and strong. But, we didn't want to lose our female audience at first glance at the logo, so we put the word "design" in a scripted font that makes it a bit softer.

There are 3 main stories/thoughts behind the design of this logo ...

To get started on the design of the logo, I met with my awesome designer and she sent me a few first drafts. They weren't quite where we wanted to go, so we met again in person and talked through some specifics ... that night, after that meeting, I scribbled out my thoughts and sent them to her (image on the right) using the Penultimate app on my iPad. The 3 stories we wanted to be displayed in the logo are:

Orphans being "shrunk" - the "O" in WO Design is for orphans. So, the curved lines on the top and bottom of the O are, for me, representative of the overarching efforts of WO Design to aid Widows & Orphans (from the book of James in the Bible) ... and, ultimately reduce the number of orphans (and, the severity of their living conditions).

The "Ethiopia Tree" - the acacia tree is very common in Ethiopia and, since the first vision of creating this company was given to me while traveling in Ethiopia on a missions trip, I wanted the acacia tree to be a part of the logo. Additionally, our first partnership on WO Design is with Bring Love In in Addis Abbaba, Ethiopia.

That's it! There's a few back stories behind the logo and it came off really clean, catchy and bold. It's square-ish shape will fit well on business cards and print materials and such as well. I like it so much that I don't think I'll have a problem staring at it for (hopefully) many years to come!

What do you think about the logo? What has been your experience planning new logos and branding for companies?

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Josh Allen is a business owner (with his wife, Holly), a father, and a follower of Jesus ... this blog provides some "nuts & bolts" of how he is attempting to fit all of that together in a meaningful, impactful way.