2105hsl 8 promo analysis1 - Topic 8 Promotional Design...

Topic 8Promotional Design Principles for Travel and Hospitality Products"On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90 percent of your money."

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Learning Objectives1.Appreciate the importance of travel and hospitality brochures as a marketing tool2.Identify design features of brochures consumers find most useful and should be used in brochures3.Consider production and distribution decisions of brochures

Review of the Promotional Mix(Forms of Communication)•Advertising: paid for forms of communication•Publicity: non-paid communications•Personal Selling: direct personal sales communications•Presentation: direct/indirect service communications•Merchandising: free or paid for communications of product brand

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