“Many pioneering companies are already using big data to create value, and others need to explore how they can do the same if they are to compete”

-McKinsey Global Institute, 2011

“On a smarter planet, answers are hidden in the data…The new science of analytics must be core to every leader’s thinking. Because while data is growing exponentially today in volume and complexity, time is not”

- IBM, 2010

“Top-performing companies are three times more likely than lower performers to be sophisticated users of analytics, and are two times more likely to say that their analytics use is a competitive differentiator.”