Ok. So I just boarded the plane to Berlin. I’m on my way down for the premiere of the new super fast S6, S7 and S8 models, and we are not going down just to look. Or even to test drive on the streets. We are going down to Berlin to drive these monsters on […]

I’ll leave the office for a couple of days for a very exciting trip to Berlin. I’ll let you in on more of the details tomorrow. I’m super duper excited! Here’s a little clue for ya: Take care of the office for me while I’m gone, ok? Thanks. Auf wiedersehen.

Sure, I chuckled a bit when I saw that Apple had given a name to their hugely annoying new charger format for the MacBook-line of computers. Only Apple can turn the realization that they made the previous MagSafe charger too big into a new-and-improved MagSafe 2. Now they are repeating that move with the new […]

A few weeks ago I got a call from a friend asking me if I wanted to try out a car. – Well sure, I said, what kind of car? I have to admit I wasn’t overly excited when she told me it was a Hyundai. – It’s fun! she promised. This was the Hyundai […]

One reason why I love Leica is because they follow their own path and aren’t shy when it comes to asking for cash. They have the audacity to ask $8000 (56000 SEK) for their M9-P, a camera most ordinary people would easily mistake for a large old (albeit retro chic) compact. And that’s for the […]

The Hardware I just got my hands on the new Nokia Lumia 800 with the Windows Phone 7 OS installed. The first impressions are quite nice. The phone is surprisingly well designed and built, with a few exceptions like the slinky and fragile cover for the charger port. In terms of build quality it’s not […]

You’ve got to be kidding! This was the first thought that ran through my head when I scooped up this piece of information about the Lytro camera on Twitter this morning. I love technology and i LOVE cameras and the realization that I hadn’t seen this coming made me want to beat my head against […]

In the eye of the storm things are always nice and quiet. As is the case today at the Microsoft HQ. We’re sitting in a presentation room and have just finished presentations of all people attending Microsoft Insight while we are waiting for today’s big storm in the shape of today’s Microsoft live event. The […]

I finally got the final piece in for my little audio project here. My new black LV3’s. From before I have the LV2s, the LV1 and the LV Sub, which means I now have the entire series for a perfect complete setup and have tried everything out extensively. These babies look great, have great build […]

One of my favorite brands is the Swedish hifi-brand Audio Pro. They create these amazing products of which the wireless LV-series is my favorite. Design-wise they are simplistic enough with white or black leather covers, and they sound amazing. Especially the biggest LV3s that deliver amazing sound quality on their own. The price tag is […]

My brother Mikael also left another (and more off topic) comment on my app store post that I think deserves to be a post in its own right. Enjoy: Please zoom in (click to zoom) and take a look at the Spectrum keyboard, and the brilliance of Sir Clive Sinclair. All the commands and keywords […]

I love headphones. Why? Two reasons. For one, they’re a crucial part of my mobile office working environment. In this respect my MacBook Pro and my headphones ARE my office. Second, I’ve grown up with music and there is just something about a good pair of headphones that is magical. It takes you inside the […]

Yes, I love the iPad, but WTF? Here is what is still on my wish list: 1. GPS I thought that this was a no-brainer. Positioning is becoming an integrated part of social networks by the minute, and I’ve predicted for a while now built in positioning for MacBooks – so how can this device […]

Okay, not really. But if they would? Think about this for a sec. Imagine an iPhoneish creation with Facebook pre-installed as the OS of the phone. You would have all phone numbers up to date all the time because everyone would be responsible for their own contact information. You would have the chat funktionality, the […]

It finally happened. Somebody did what I’ve been predicting for the past 3 years. That somebody started offering hardware upgrades for their digitals. And who would if not Leica. For their M8-cameras. It’s been obvious for a while that it’s a bad idea to view a digital camera purchase as an investment. Technology moves so […]

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.Learn More