Marketing For Tech Companies Articles

In our efforts to help security marketers reach their audience in the best way possible, oftentimes it helps to go right to the source — and where better to go than LinkedIn’s own Chief Information Security Officer, Cory Scott. We recently spoke with Cory, covering a wide range of topics from IT management to trust and branding in the modern internet era. He was...

What do Rolex, Lego and the Walt Disney Company have in common? Little, perhaps, except that they all enjoy the confidence of a large proportion of the global population. The trio of giants topped the Reputation Institute’s 2017 list of the world’s most trusted brands. There is much to analyze on the list, but for me one headline finding stood out: “Companies...

Over the last few weeks, we’ve championed thought leadership, member voices, and marketing strategies that tackle dynamic conversations around the imperative business implications of security. But consider this, by the time you finish this paragraph, there will likely be upwards of half a million open security-related job postings on LinkedIn — and nearly 4...