Subaru Takes Home Top Honors In Kbb Brand Image Awards

April 12, 2017

Kelley Blue Book, the leading vehicle valuation and information source, today announced that Subaru of America, Inc. has once again won in three major categories of the 2017 Brand Image Awards, including Best Overall Brand, Most Trusted Brand and Best Performance Brand. This marks the second consecutive year Subaru has been awarded all three top honors; the second straight year Subaru has won Best Overall Brand and the third consecutive win for Most Trusted Brand and Best Performance Brand.

“It is an honor to receive this recognition for the second year in a row,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “Safety, reliability and longevity are all hallmarks of the Subaru brand, so to be acknowledged by Kelley Blue Book with repeat awards in three brand categories proves to us that we are doing something right.”

The Kelley Blue Book Brand Image Awards recognize automakers’ impressive achievements in creating and maintaining brand attributes that capture the attention of the new-vehicle buying public and winners are chosen based on new car buyer perception data.

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