7.
Common Approach to Video Marketing
Decide you
want to
Have idea
create a
for a Video
video
Pay for
“optimise”
loads of
video
advertising
and seeing
Phil Nottingham
Pay a
creative
agency to
make it
Put the
video
everywhere
Pay for some
seeding/
advertising
Count how
many views
it’s got
@philnottingham

12.
Apparently my son insisted on watching this
about 10 times consecutively yesterday.
He hates pre-roll adverts interrupting his videos,
but loved this bit of creative marketing.
Conclusion: the attitudes of a one year old are a
good proxy for the average internet user.
Rob Ousbey (my boss), 2013
Phil Nottingham