Kickstarter and the Artist-to-Audience Ratio

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.

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This is an important concept for anyone who is trying to make a living off of their own handiwork and what I am going to do now is to pass you off to David Lang who recently posted this article at Make Magazine’s blog and in it, he really gets into the nuts and bolts of how to put this concept into practice. It’s well worth the read for anyone into the creative arts.

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