Despite a questionable approach to human rights, Joseph Stalin was eager to lure holidaymakers to the Soviet Union during his time in power. In 1929 he founded Intourist, the country's official travel agency, whose job it was to convince foreigners to visit the USSR. These posters, used to promote trips during the 1930s, depict a rose-tinted, cosmopolitan and exotic version of the Soviet Union. With the eyes of the world on Russia, it seemed like a good time to reproduce them.