Amazon - Alexa Loses Her Voice

That's the premise of this Amazon commercial from Super Bowl LII. In this world, when you ask for music, Cardi B only plays her "Bodak Yellow." Don't try asking Ramsay for a grilled cheese recipe.

The spot, which air in the fourth quarter, also includes a cameo from CEO Jeff Bezos.

The ad was created by Lucky Generals and Amazon's internal creative agency, D1.

The lenghty 90-second spot followed three 10-second ads for Alexa in the 2017 game, including one that involved a collaboration with Frito-Lay ("Finger-Lick"). They went up against Google's commercial for its own voice assistant, Home ("Coming Home"). Google did not come back for 2018.