Meet Ellen and Lisa

Inspire • Ignite • Infuse • Customize

We partner with you to transform your strategic vision and goals into reality

Ellen Auster

Co-founder

Ellen R. Auster has more than 25 years of experience as an academic and consultant specializing in strategic transitions, transformations and turnarounds. Professor of Strategic Management and the Founding Director of the Schulich Centre for Teaching Excellence at the Schulich School of Business, York University, she has published widely in such journals as The Academy of Management Review, Management Science, Sloan Management Review, The Journal of Business Ethics, Human Resource Management and many more as well as writing several books. Auster has also been quoted in BusinessWeek, Time, Newsweek, Harvard Business Review, and USA Today, among other leading news sources. She has a BA from Colgate University and a PhD from Cornell University and has taught EMBA’s, MBA’s and PhD students at Schulich at York University, Columbia Business School, the Kellogg/Schulich EMBA Program and the Tuck School of Business at Dartmouth.

Lisa Hillenbrand

Co-founder

Lisa Hillenbrand, who is the founder of Lisa Hillenbrand & Associates, previously served as the Global Marketing Director at Procter & Gamble. She specializes in marketing, strategy, and organization change interventions that return brands to growth, and led the team that “re-engineered” Procter & Gamble’s company-wide brand building approach. Hillenbrand has delivered keynotes for the AMA, Marketing Science Institute and Thomas Edison Foundation, and has consulted with and led top rated workshops for Google, Facebook and many others. Lisa has a BA from Colgate University and a MBA from Columbia Business School.

Associate Creative and Communications Director

Lindsey Auster-Weiss

Lindsey Auster-Weiss is millennial who has a passion for helping organizations succeed by creating the right strategies and change plans to better meet customer needs. As the Associate Creative Director, Lindsey brings enthusiasm, vision and a fresh perspective. She handles creative design and development, communications, social media management and brand partnerships. In addition, Lindsey spends her spare time giving back to the community by volunteering with organizations including Pathways to Education, Boys and Girls Club, CANFAR, and participating in charitable runs. She graduated with a Bachelor of Arts (Honours) from Queen’s University in Sociology.