Here’s What We Do

We specialize in digital marketing

Any business, large or small, global or local, has to have a presence on the web today. This is where your customers are looking for you and expect you to be there whenever they want to find you and, more importantly, do business with you.
With the introduction a few years ago of social networks like Facebook, social communication tools like Twitter, visual tools like YouTube for videos and Pinterest for pictures it has become even more complex and time consuming to manage and maintain an active web presence. After all your business is taking care of your business!
But, you can’t just have a website, a Facebook page a Twitter account and not be there on a regular basis because your customers are and expect you there too.
That’s where we at Digital Impact Solutions come into play. We offer the suite of services that takes care of your web presence while you take care of your business – in other words, we establish and expand your digital brand presence.

Why Online Reputation Marketing is Crucial for Your Local Business.
A 5-Star reputation is the foundation of a successful business!
People Are Talking About You Online and You Might Not Even Know It
The first step to taking control of your online reputation is to understand where these conversations are taking place.
You might think you don’t need to worry about your online reputation because you are only looking for business from your local community. You might give yourself a false sense of security by saying you don’t advertise online or you aren’t involved in social media, so you can’t be affected. Nothing could be further from the truth.
Your present customers are there and your potential ones read what is being said about you before making a decision. To be aware of and influence this conversation is of major importance for your business success. This makes it essential to manage your reputation actively, encourage your customers to leave positive reviews and then market your business accordingly.

Everything Your Business Needs For Profitable Pay-Per-Click Marketing
We take care of everything from A to Z so you don’t need to worry.
Best Practices
We know all about best practices in pay per click management. Not only do we follow them, we test them, over and over again to make sure that if we say something is best for your account – we have the data to prove it.
Best People
Anyone can claim to be a “PPC Manager”, but that doesn’t mean that they have the skills or experience to deliver the very best for your campaign. All of our account managers have proven their skills long before we even consider letting them near your account. It goes without saying that we only hire Google Adwords Certified staff.
Best Technology
Professional Adwords account management needs professional tools. You wouldn’t consider surgery with a home first aid kit – you would insist on the best. Nor should you put your Adwords account in the hands of managers using amateur tools. We’ve tested 12 commercial PPC management platforms and none could meet our standards – so we built our own, and we continue to invest and develop it to give our account managers the best tools we possibly can.

Have you ever wanted to advertise your local business with a number of billboards in prime locations? Sounds tempting but too expensive. How about if it only showed up for people you are interested in but multiple times and you only pay when they see it?
That’s what our Lift Local targeted online display ads are providing. Exposure for your business where it counts. To your potential customers when they visit major websites like CNN, ABC, AOL, The Weather Channel and dozens more.
To watch a demo of how this works and how effective it is click on the picture to the right of the title of this paragraph to view a video.

Social WiFi Hotspot

3 out of 4 consumers surveyed said that free Wi-Fi matters where they shop, eat, drink and sleep! What you Wi-Fi done for you lately?
Engage your customers like never before
• Offer NEW Social-Powered Free Wi-Fi Hotspot allow your customers to connect with their favorite social media site in exchange for free Internet access, offers, promotions, lotteries, social media, videos and more!
• Publish your own advertising banners, and set up co-partner brand marketing. Generate new revenue streams and increase engagement for all customers on-site.
Grow your customer database
• New and returning visitors will be automatically added to your email marketing database directly from Facebook.
• Not only will you capture your customers’ real email addresses, but also tap into the Facebook Social Graph (age, gender, hometown) to gather valuable demographic data while monitoring engagement in real-time.
It’s time to turn your free Wi-Fi into a business lead and social machine!
• Retarget your customers with advertising and maximize your marketing opportunities.

Our Services

Pay Per Click Marketing

No Cookie Cutter Approaches Here.

You won’t find a list of standard features. That’s because we don’t have one. We examine the needs of your campaign, and we work out the most effective plan to deliver to your requirements. It’s all about your goals. Whether you want more calls, form completions or sales, we will work closely with you to design and deliver the right approach.Our team of certified professionals will ensure that we continue to improve your campaign performance, day after day, week after week, month after month. Here is a link to our PPC Marketing website.

Reputation Marketing

People Are Talking About You Online and You Might Not Even Know It. Our business specific Local Reputation Report — will provide you with a detailed initial analysis of your reputation and web presence. Whether your business is present and is doing well or not. What reviews if any you have - and it requires at least ten positive reviews to be credible – and if not how to generate positive ones. Remember – A 5-Star reputation is the foundation of a successful business!

Display Advertising

Build and strengthen your brand with hyper-targeted, effective online ads based on demographics, interests and web behavior , displayed on major websites your potential customers visit. Think of them as your very own billboard in high traffic locations seen by people with an interest in your service. Watch a demo of how this works here view this video

Social WiFi Hotspot

What has your Wi-Fi done for your lately? – It’s time to turn your free Wi-Fi into a social lead machine! Our Social Hotspot is the easiest and safest way to share your Free Wi-Fi network with on-site customers and actually you’re your business something in return! Engage your customers like never before. Grow your customer database. Let us explain the great benefits of having much more than free Wi-Fi with our Social WiFi Hotspot

Our Team

born in Zurich, Switzerland I have been working around the globe in the travel and tourism industry. For more than 20 years I was responsible for marketing destination Switzerland in Japan, Canada, United Kingdom and the United States. My involvement with the internet started in the mid-90s and I was responsible for the launch of the Swiss tourism national website. For the last ten years my focus has been on providing objectives based digital marketing solutions that produce tangible results.

born in El Dorado, Arkansas I have recently moved to Baton Rouge from New Canaan, CT where I lived the past 35 years. I have massive Marketing, Sales, Business Development experience in travel, leisure, hospitality, automotive, wellness, spa, salon, insurance, financial services and consumer packaged goods industries. My focus for the past 10 years has been on building Strategic Partnerships, Social Media and Mobile Strategy.

Business Development

Sales

Partnerships

Our History

Jan2002

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buhlerworks was founded by Joe Buhler to provide Effective Digital Marketing Solutions for the Travel & Tourism Industry and Local Business

Oct2004

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Engage! Consulting was established by Peggy Lee to provide business development and strategic partnership services to the leisure and hospitality industry.

Aug2012

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SpaGypsies was founded by Peggy Lee after extensive research to create a single point of focus and ‘go-to’ for the spa industry. This was the outcome of a successful blog she started about her passion for spas, travel and leisure.

Jul2013

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Peggy Lee and Joe Buhler joined forces to establish Digital Impact Solutions. We are veterans of the leisure industry, the first industry to recognize the web in its early days as a major force in how customers interact, communicate and ultimately buy a future that is now the present. We are glad to apply our extensive expertise for the benefit of deserving clients in different industries both on the local, regional, national and international level. We feel highly qualified to be able to provide innovative and effective digital marketing services to the marketplace.

Blog

One key success factor in selling to these local businesses is a clear demonstration of value the services offered represent and the ROI that can be expected from consistent use. ﻿ Survey Highlights the Challenges of Marketing to Smaller SMBs | Street Fight The evidence suggests that marketers who can tell a simple and compelling story […]

Video reviews are the most effective way to broadcast your positive reputation to the world. Are you interested in a video featuring your business? If so, contact me for details and to be included in our beta program.﻿ View this post on Google+ Post imported by Google+Blog for WordPress.

About three decades ago a similar thing happened to the Swiss watch industry when they missed the digital watch explosion caused by the Japanese. With Swatch they were able to regain their strong position in the non-luxury segments.﻿ Steve took our Jobs, says Finnish Prime Minister | Cult of Mac Most of us couldn’t have […]

The initial pushback against the radical changes caused by the rise of the social web came especially from the C-suite and their hired PR hands! Now, they finally start to come around and none too soon, I might add.﻿ ‘Traditional Marketing Is Broken,’ Declares Richard Edelman | The Content Strategist, by Contently In Chicago today, the […]

What People Are Saying

Joe has always been aware of future trends in the companies he has worked with and was instrumental in getting Switzerland Tourism switched on the Internet in the very early days when companies were still using traditional mass marketing and advertising methods to attract customers. He certainly revolutionalized that company and was a leader and spokesperson for making changes in the European travel industry based on understanding and targeting customer behavior online

Joe Buhler is a smart, creative, and inspirational leader whose teams consistently achieve successful results. He is both fearless and disciplined in breaking new ground. Joe provided sensitive and firm strategic guidance which encouraged and enabled his creative teams to produce great work.

Joe Hartnett – CEO, Pacific Film Foundation

Peggy is well known throughout the Travel Industry and is Queen Bee with Business Development. She has a knack for leveraging her extensive, executive level network and bringing people together to create profitable business opportunities

Janelle Marté – Global Sales, Cloud Technology Associate

Peggy is a true visionary and business developer. She has created a tremendous network of high level executives that she can tap into for deals. She is hard working, creative, energetic, and driven. She is an excellent sales executive who can open any door to the highest levels in a company and close the deal.