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Can You Stare Down The Soulfully Cool Rodrigo In This Great Commercial For Optrex - Dry Eyes

Watch Rodrigo with his soulful 1960's grove in this new commercial Optrex Eye Drops, the ad features the music of Sniffy Dog composer...

Watch Rodrigo with his soulful 1960's grove in this new commercial Optrex Eye Drops, the ad features the music of Sniffy Dog composer Michael Blainey Track One V2.

To powerfully demonstrate the need to target dry eyes in the blink of the eye, Simon Neal directed a brilliantly simple spot that truly engages the viewer. Captured in a single shot, potential Optrex consumers are asked if their screen is giving them dry eyes. Then, the camera zooming into a man sitting solo on a stage, viewers are challenged to a staring contest with him. The camera holds on his unwavering eyes for what seems like an eternity, and then it finally zooms back. It leaves us with a simple message: if you blinked, you may have dry eyes. via: VOTD.tv