Kim Soo Hyun – The New Face of Korea Tourism Organization

The young 23-year-old actor, Kim Soo Hyun is now the new face of the Korea Tourism Organization. It was due to the young actor’s wide spread success, fame and his international appeal that the CEO of the Korea Tourism Organization picked Kim Soohyun, making him the perfect tourism representative for the country.

After last years “Dream High” shot him to fame, his role as Lee Hwon in highly successful drama, “The Moon that Embraces the Sun,” has propelled this steadily rising star even higher. The Moon That Embraces the Sun is the story of the secret love between Lee Hwon, a fictional king of Joseon, and Wol, a female shaman.

According to KTO, ‘The Moon that Embraces the Sun‘, which starred Kim Soo Hyun as the lead, has been exported to seven countries throughout Asia including Japan, China (Hong Kong), and Singapore, and has received over 100 million views on the internet.

A recent survey has even gone as far as to state that Soohyun’s value has doubled since the beginning of the series, increasing his worth from 200 million won to 400 million won. Unlike most actors his age, instead of only taking roles playing in flowery romances, Soohyun has pushed himself from the beginning. The majority of his roles have been parts in serious dramas, and this has allowed for him to gain a level of maturity and growth not often seen in someone so young.

With “The Moon that Embraces the Sun” passing the halfway point, people have already started speculating over Soohyun’s next project, “The Thieves.” This heist movie, set for release this summer, boasts a cast of veteran actors and actresses and a clever plot. It was also filmed in many exotic locations. While many of the details of “The Thieves” have not been revealed, it is clear that the future is looking bright for Kim Soohyun.

When asked about the honor of being chosen and for his new job of promoting South Korea Kim Soohyun stated, “Korea has so many diverse regions, and I believe that there is a place within Korea to suit all tastes. I’ll certainly do my best to encourage visits to Korea.”

Kim Soo Hyun’s popularity has skyrocketed after his role in MBC‘s ‘The Moon that Embraces the Sun‘. He is probably the most favored actor currently which has lead him to an endless line of endorsement deals.