In this small West Bank town, business with Jewish settler neighbors is crucial for economic survival. Calling for a boycott may be fashionable, but these everyday Palestinians are the people who will get hurt.

A mission to find work for a Palestinian friend at an Israeli supermarket in the West Bank turns into a surprise encounter with two prominent businessmen, Rami Levi and Munib al-Masri, who are planning what sounds like a public-private partnership for peace.