Hashtags Best Practices: Make Social Media Work For You Oh the hashtag, the simple pound sign (or number sign, whatever you want to call it) that made search and discovery on social media so much easier. While they’re usable on Facebook, they haven’t quite caught on the way most marketers…

As an entrepreneur with a website, no matter how big or small your business is, you’ve probably been advised to start a blog. And while a blog can be a valuable asset, it’s not doing you any good if no one is reading it, right? At that point it starts…

If you’ve ever set up an ad on your Facebook page before you’ve probably noticed that there are so many different ad types. Right? Every ad type depends on your objective, which make things a little more helpful creating your ad. When you choose either the Traffic or Conversions objective,…

So you’ve got 4,000 followers on Facebook, but your posts are only reaching 200 people. What the heck is going on?! On average, most pages’ organic reach is only about 2-6% of their number of page likes. So your reach of 200, is actually pretty average. And having a large…

Do you run ads on Instagram? With Instagram being owned by Facebook it makes advertising on the platform super-simple if you’re already familiar with Facebook ads. And if you’re not familiar, we’ll walk you through the process! Facebook makes setting up an ad easy with straightforward objectives, from brand awareness…