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Every hero needs a villain, right? Similarly, every great idea, solution, or invention always needs a problem. And while the solution is often what gets all of the glory and attention, how we deal with said problem is just as, if not more, important. As Albert Einstein once said, “we can't solve problems by using the same kind of thinking we used when we created them”.

One of the first question we are often asked is, "Why was Cookhouse Lab founded?" We began with the concept of creating an ecosystem that brings insurers together to work towards our common goal of making insurance better.

With this vision in mind, we started our innovation journey by talking to many insurance experts and open-minded thinkers, met with innovation geniuses and successful InsurTech entrepreneurs and accelerators. Through this exploration, we realized the opportunity to make a true impact in the world of insurance was to introduce Open Innovation.