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Monday, September 29, 2008

Mission Unpossible

If you’re like us, the only thing standing between
you and a life of total self-absorption is the constant, whining demands of
your clients. So imagine if you will, the intoxicating spirit of fellowship we felt
upon seeing the phrase “client-centric” jump out at us in this week’s Mystery Mission Statement:

Entertainment design is a fickle, unforgiving business – what is considered a miracle of marketing one day is passé the next. (and then, later in the week, it reemerges as retro-cool.) In movies, games and home entertainment, trends shift rapidly and are constantly evolving. (strictly speaking, intelligent designers don't believe in evolving.) So it is all the more remarkable that for two decades ------- has been applying its awesome design talent and marketing innovation on campaigns that have stood the test of time. (if this had been an actual time emergency, you would have been instructed where to tune in your area for news and official information. This concludes this test of time.)

Using inspired, client-centric idea-based methods, (not to be confused with the largely discredited idea-centric client-based methods) ------- creates posters, outdoor and consumer ads, wildpost campaigns, on-line banners and web designs, and now viral strategies for motion picture, gaming, television and home entertainment clients.

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Smug, arrogant, entitled and cheap, their egos are matched only by the stunningly bad office location in a dangerous, crime-ridden, crack-whore-infested part of Hollywood. I wasted way too much of my precious youth and talent at this dump. Avoid at all costs.