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XRDC released its fourth annual XRDC AR/VR Innovation Report, created from survey responses from over 900 professionals involved in the development of augmented, virtual, and mixed reality experiences. The research report contains data and insights that offer a useful perspective on the expanding industry, providing a closer look into the trends and challenges affecting industry professionals and their organizations.

Industry professionals provided valuable takeaways on the current trends critical to the growth of augmented, virtual, and mixed reality development. For the fourth annual XRDC AR/VR Innovation Report, findings highlight new platform favorites, a shift in funding, growth trends, and more. Findings within the report are divided into multiple sections, each focused on key trends influencing the industry:

Oculus Rift surpasses the HTC Vive as top AR/VR/MR platformWhen respondents were asked which AR/VR/MR platform(s) they are currently developing for, the Oculus Rift emerged as most popular at 29%,followed by the Oculus Quest at 24%, and the HTC Vive at 24%. This marks a shift in platform preference, as the HTC Vive was previously named the most popular platform among developers surveyed for the Innovation Report for three years running. This also confirms results from the 2018 Innovation Report, which revealed that the Oculus Rift was the most popular target for future projects at 41%.

Looking ahead, respondents believe that Oculus will remain popular. When asked which platform their next AR/VR/MR project will release on, 30%said the Oculus Rift, 28% said the Oculus Quest, and 24% said the HTC Vive.

Although a new platform, the Oculus Quest has quickly risen to popularity and secured a spot in the top 3 most popular VR platforms. This suggests developers are excited about the Quest’s promise of wireless, portable VR with 6DoF (Degrees of Freedom) controllers at a comparatively low cost.

A rise in client fundingWhen asked how developers are funding their AR/VR/MR work, existing company funds remained the most popular response at 41%. However, investment from clients emerged as the second most popular source of funding, with 27% of respondents indicating that they are funded by a client or clients.

23% of respondents indicated that they fund their AR/VR/MR work out of their own personal funds, down 3% from 2018. These results suggest that as more AR/VR/MR markets mature, more and more clients may step up to pay for well-made immersive experiences.

XRDC will return to San Francisco for its sixth annual event, taking place October 14-15, 2019 at the Fort Mason Festival Pavilion. To register for XRDC 2019, please visit: xrdconf.com/

Connect with XRDC (#XRDC19)

About XRDCXRDC, brought to you by the organizers of the Game Developers Conference (GDC), is the premier conference for augmented, virtual, and mixed reality innovators. Following five successful editions of Virtual Reality Developers Conference (VRDC), XRDC was developed to meet the growing demand for high-quality content in the space and encompass the rich diversity of immersive experiences. Programming reflects augmented, virtual, and mixed reality applications in a variety of industries spanning games, entertainment, healthcare, brand experience, enterprise, training, safety, and more. XRDC will take place October 14-15, 2019 at the Fort Mason Festival Pavilion in San Francisco, CA. To learn more and to register, visit: www.xrdconf.com. XRDC is brought to you by Informa Tech.

About Informa TechInforma Tech is a market leading provider of integrated research, media, training and events to the global Technology community. We’re an international business of more than 600 colleagues, operating in more than 20 markets. Our aim is to inspire the Technology community to design, build and run a better digital world through research, media, training and event brands that inform, educate and connect. Over 7,000 professionals subscribe to our research, with 225,000 delegates attending our events and over 18,000 students participating in our training programmes each year, and nearly 4 million people visiting our digital communities each month. Learn more about Informa Tech.