This is my personal blog which I began in February 2001. I called it The Obvious? when I wrote anonymously and chose the name to reflect the fact I have to overcome my inhibitions about stating the obvious!

Subscribe to receive regular posts to this blog via email.

"The day is coming, when a single carrot freshly observed, will set off a revolution" Paul Cézanne

This is the power of the social web. The intensity of the mundane. Really observing what is happening around us and conveying it in ways that truly impacts others. Not grand gestures or strategic plans but little things. Trojan mice. Single carrots freshly observed.