The public perception of Planned Parenthood tends to be favorable, even among those who identify themselves as pro-life. However, when confronted with the actual practices of the $1.5 billion “non-profit,” those favorable opinions turn sour, for good reason.

Revealing the truth about the practices of Planned Parenthood is the goal of a new campaign by Alliance Defending Freedom. The campaign, “Pretty Ugly, Planned Parenthood’s deception of the American Public,” is focused around four little-known truths about Planned Parenthood: that they 1) promote sexual promiscuity to children to create a customer; 2) promote abortion and enforce abortion quotas to drive funding; 3) keep health standards and overhead low, putting women at risk, and 4) they commit fraud by wasting and abusing taxpayer dollars.

Planned Parenthood is a business. They promote sexual promiscuity through advertisements and sex education curriculum to create a customer at a young age, which ensures financial stability and growth down the line. As sexual activity among the young rises, they will need the services of Planned Parenthood even more – from STD testing and eventually abortion. Abortion is big business, especially at Planned Parenthood, the nation’s largest abortion provider. Abortion, which costs $450/abortion (for first trimester abortion), makes up about half of Planned Parenthood’s revenue. As of 2013, every Planned Parenthood affiliate is required to provide abortions and is given a required quota to fulfill.

Because it is a business, Planned Parenthood is very much focused on the bottom line. Implementing minimum health and safety standards is not always a priority because compliance can be costly. Across the nation, Planned Parenthood affiliates have been cited for various health and safety violations. Additionally, there is evidence that Planned Parenthood, which received $542 million from the federal government last year, has manipulated its records, increasing government reimbursements.

The truth about Planned Parenthood isn’t pretty – in fact, it’s pretty ugly. They prey on the circumstances of vulnerable women and children to make a profit. Its time that Planned Parenthood is exposed for what they really are. Please visit www.ItsPrettyUgly.com to learn more and share the truth with others.