The UK marketing team for beer brand Budweiser has launched a new campaign to highlight the importance of designated drivers. Like the #CaribouKnits campaign, it’s driven by the use of a specific hashtag on Twitter, this time “#jumpers4des”. A knitting machine will be powered by mentions of the hashtag, making sweaters featuring snowflakes and the Clydesdale horses used in countless Budweiser marketing campaigns in the UK. The resulting sweaters will be given away in a contest.

Custom knit: could it be counted as couture knit patterns? Maybe a cable knit style could be. Who knows? I love the yarn-made charms…your work could really be smoothed on EVERYWHERE in a home!
I bet that if you taught little girls how to put cute knitty charms on bracelets or tassels, they would want to learn how to knit right away!