Reese Witherspoon Is Opening a Draper James Flagship Store in Nashville

Suggesting things are going quite well for Reese Witherspoon and her southern-powered fashion and home brand Draper James, it's been revealed that a brick and mortar flagship store is about to open! Doors will welcome shoppers this week in Nashville, Tenn., and what we've seen so far looks super cute (lots of stripes, both inside and out!). The shop will carry both fashion and home goods, and an expansion plan is already mapped out: additional locations will follow in Dallas, Charleston, and Atlanta.

A photo posted by katielconway (@katielconway) on Oct 16, 2015 at 11:12am PDT

While it's hard to judge just how successful any brand is, much less one powered by a celebrity, Witherspoon's entry has seemingly been met with super positive responses. Conversely, don't forget that Blake Lively just shuttered her fashion and home site, Preserve, explaining it was launched too early and she has plans to re-do it once she has time to fully dive into what she'd originally conceptualized.

For her part, Witherspoon wears a ton of Draper James. Earlier this month she sported both a top and bag, currently available online here and here.

Besides, the proof that Witherspoon's found her audience and is giving them what they want might just be in the y'all. There have been several wins playing off of the catchy southern word, most noticeably done up for fall with this sweet-as-sugar sweatshirt ($125).