Did you know...

Your About page is important. It’s getting a lot of eyes!

It’s where window shoppers turn into potential clients.

When people visit your About page, they’re are looking for you. They’re doing a lot of vetting for you. Don't try to appeal to everyone. Don’t be benign, soft, gray. Be crisp, actual, one-in-a-million, starkly lit you.

Show your values. Believe and defend them. Show your differences. Show your strengths. Show your passions. Show your vulnerability.