Description

Consumer and Market Insights: Feminine Hygiene Market in the Philippines

Summary

The Philippines’s Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Tampons category is forecast to register fastest growth during 2015-2020. Growing trend of online shopping will drive the Filipino Feminine Hygiene market. Websites such as Lazdaa, Amazon, and eBay are witnessing strong growth, driven by convenience and affordability. Promotional deals such as “Buy 1 Take 1”, “price-offs”, and combo or bulk packs such as “Budget Set” or “Red Days Set”, which are common on these websites, will further fuel sales.

Key Findings

The Feminine Hygiene market in the Philippines is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015

Among all the Feminine Hygiene categories, the Tampons category will register the fastest growth during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel in the Filipino Cosmetics & Toiletries market

Flexible packaging is the most commonly used packaging material in the Feminine Hygiene market in the Philippines

Synopsis

Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

Future outlook: Reviews and recommendations on how the market will shape up from 2015-20120

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Feminine Hygiene product consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion