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65% of UK’s Shoppers are Mobile

Ecommerce shoppers in the UK are more mobile than ecommerce shoppers anywhere else in the world, according to a recent study conducted by SimilarWeb.

According to the report, Mobile traffic in the UK made up 65% of all total ecommerce traffic in January.

Shoppers from two other countries – The U.S. and India – also saw more than 50% of its ecommerce traffic come from mobile devices, according to the SimilarWeb study.

Mobile commerce finally took off in the U.S. this past holiday season. According to comScore, mobile commerce is estimated to have accounted for 18% of total digital commerce in November-December 2015, an increase from 13% in the previous season. A total of $12.7 billion was spent via smartphones and tablets during this period, which was up a staggering 59% versus year ago.