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I recently went to a tire guy to fix a minor leak and give me an estimate. He fixed the tire, rotated all of them, balanced them and rather than charge me and going into the upsell I expected for new tires, he said, “Just give me a good review on Angie’s list.”

I went through a major house move the other day. Afterwards, I went to tip the driver and he declined saying, “Just give me a good review on Yelp.”

I was looking for a good tile man. I Googled a few and found one I like. Then I read his reviews and passed.

I don’t know if it is fair or not as business people to be so captive by these powerful, Internet reviews, and I am sure we need to put them into perspective, since unhappy and unsatisfied people are more likely to post. Nonetheless, they have become a real force, and to the extent, that if we ignore them we do so at our own risk.

One of our favorite periodicals is “Scientific American Mind. “ It is always full of interesting articles of how people perceive things and process information . . . all good stuff for us to understand as professional communicators who are trying our best to relate to our prospects and clients. Read more

Linguists have long known that language can shape drive thinking and shape entire cultures. We might believe that a thought comes first and then the words follow, but there is a lot of evidence that words actually affect our thoughts and attitudes as a blended process. This has huge implications for us as salespeople, because using the right words to present our value proposition can make a huge difference . . . not just at the conscious level, but at the subliminal level too. Read more