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G-Star RAW with Marchon

G-Star RAW has announced a licensing deal with Marchon Eyewear. The license will grant Marchon the rights to manufacture and distribute eyewear collections under the G-Star brand. The first deliveries will begin in October 2013.

Considered the modern denim brand with a focus on craftsmanship and innovation, G-Star originated the concept of 3D denim and established a dedication to raw, untreated denim. The brand’s singular point of view on construction and design also stretches beyond denim, including other wardrobe essentials, footwear, and accessories.

Jos van Tilburg, CEO of G-Star, said, “This is a significant day for G-Star. We are excited to start this partnership with Marchon. We are proud that with their expertise and experience we are able to expand the G-Star design philosophy and innovation strategy to eyewear.”

Marchon President and CEO Claudio Gottardi, added, “The licensing agreement with G-Star marks another proud moment in Marchon’s continuous portfolio expansion. G-Star has a rich heritage and a formidable history. The combination of distinctive construction and quality, high-level craftsmanship aligns with Marchon’s core values. We look forward to continuing and expanding G-Star’s brand equities and presence worldwide.”