what is AR ?
It is an application that allows viewing through a camera linked to a smart
device, video and 3D
content, associated to physical elements

which is innovation?
It generates a direct relationship between the environment and the user

how it works?
- look for the application in an appstore and install it on your smartphone
- when you open your camera you will find an options menu:
a. find markers for augmented reality content (AR)
b. generate your own markers and content, installing a program - if you opted for a. you'll see 3D models, videos, info generated by users, buy
or sell - If you chose to b. you will be able to generate it yourself

The bicycle example
You see bike on the street, you loved it and we want to know who manufactures it,
how much
it costs, where to buy it. You take your phone and start searching the internet
to try and find it,
maybe we'll get lucky.
With AR the situation would be different, you will point the camera to the bike
and you would
find all the info and also you could buy it online

Why AR is not popular?
- there is practically nothing to see
- it is difficult to generate AR content yourself (DIY)
- business has not been identified

which is the largest internet business?
charging a commission to buyer and seller, through users credit cards.
it is the business model that started four centuries ago with the industrial
revolution, catalog sales
Now photos are used instead of engravings, also videos, but you do not have
contact with the
product, you can not check the quality

which is boolk's proposal ?
it is uniting AR technology with the internet business
- democratizing the use of augmented reality (DIY)
- popularizing its use as a tool for information, communication and sales.