Crisis Communications: What to Expect When You’re Not Expecting a Crisis

May 18, 2020

What is a “crisis”? It’s a difficult thing to define. While some crises are blindingly obvious risks to an organization (a fire, criminal allegations or disruption of normal operations), subtle and nuanced crises can sometimes go unnoticed or unaddressed by leadership in crisis communications planning.

But, no matter how big or small a crisis may outwardly seem, it should never come as a surprise.