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🐋 BIG Moves in Tech 🤖

Welcome Back to Growth Weekly!

It's another week, and BIG Changes are afoot...

We're talking users being able to create their own Twitter Moments for the first time ever (thereby circumventing bots and inactive users), a first glance at the unprecedented demand for Snapchat's Augmented Reality Spectacles (3 Million strong), rumblings of Google's potential bid to buy Twitter (and what that means for YouTube), as well as much, much more.

The possibilities are endless! The future is now! The Robots of Westworld are just around the corner! Read on to be in the know when it all goes down... 👊

Much Love,

The CoEfficient Labs Team

Growth Weekly

Link of the Week

If you build, manage, or design websites, then chances are you obsess over user experience. In some cases, good User Interface is as vital as the product it sells, and in other cases it is the product.

For inspiration on how to improve your site's UI, we suggest signing up for UI Movement (@UIMovement). This weekly email subscription sends new, exciting design ideas directly to your inbox. It also boasts a library of searchable features and apps to help streamline your site and engage your users.

So sign up and join "over 10,000 designers, developers, and product people who get the best UI design inspiration in their inboxes weekly" for FREE 🙂!

Facebook

So addicted to Facebook that you looked forward to being blocked from it by the firewall at your office? Now, it seems Facebook has found a way around that too.

Josh Constine's (@joshconstine) new post suggests that the social media giant now wants to unitize how companies communicate, and it wants to start doing it as early as next month. As Facebook's broad reach and bold history might suggest, this new product could change everything.

Read on to learn the features subscribers can expect from "Facebook at Work", and how much it all might cost.

Snapchat

Last week we learned about Snapchat's fresh new rebrand,"Snap Inc.," and its fresh new toy, "Spectacles." Since then, speculation has swirled over the $130 product and just how well the public will receive it.

According to this post by Matt Rosoff (@MattRosoff) and a new Business Insider Intelligence Survey on the topic, the future seems bright for the new video shades. Read this post for insights into the future of the product and Snap Inc. as a whole.

Twitter

Twitter's new feature, Moments, now allows all users to connect multiple tweets into slideshows and stories. Sound familiar? As Twitter has shown with its new rollout, Moments is a new example of a recurring trend in the social media universe.

As Ash Read (@Ashread_) states in his new post, "When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely."

Check out his post for a tutorial on how to work the new feature, and for examples of the powerful ways it can help you make a statement.

Lately, there's been a lot of talk about Twitter as a potential acquisition target. Monster conglomerates like Disney and Salesforce have been evaluating the numbers and weighing up their options, but this second contribution to Growth Weekly by Josh Constine (@joshconstine) suggests Google is the perfect fit. And the reason for this is YouTube.

According to Josh, "A strong integration into YouTube could increase the frequency of return visits to the channels of content creators by offering a one-stop-shop for fandom, encompassing off-the-cuff tweets and polished videos."

Read it to learn why this scenario could get Twitter back on track and broaden Google's competitive horizon's at the same time.

Virtual Reality

Augmented and virtual reality continue to gain traction in mainstream markets. And new products like Snap Inc.'s Spectacles make them all the more enticing for consumers and advertisers alike. So why hasn't it taken off already? 🤔

Well for one thing, since apps aren't building products with VR in mind, the ecosystem is a small one. Then there's the issue of cost: VR headsets, hardware, and consoles are all still prohibitively expensive for the general public.

But in spite of all of that, Daniel James (@RakutenMKTG_US) still thinks 2017 is the year VR takes center stage. Read his article to learn why, and stake your claim in the VR gold rush while you still have the chance.

Things like quizzes, calculators, and polls connect readers to stories. Not only does his post show you where to get all of it, it also shows how, and why you need to do so. Grab higher engagement rates, and more leads with this informative Forbes article by Brian Sutter.

SEO

There are some among us who think SEO is old news in a marketing industry dominated by social media. Pratik Dholakiya (@DholakiyaPratik) is not one of them. He thinks SEO is just changing and evolving like everything else.

According to Pratik, "while links, keywords, content, and site optimization remain the building blocks of SEO, the columns on which the edifice is being built are taking on a different appearance." Read on to learn about the four pillars that he believes will usher SEO into the short term future and beyond. Prepare your brand's marketing strategy for the changing SEO marketing landscape.

Data Science

Google's new "Science Datasets," while not yet available to the general public, certainly seems to be a gift for the data minded among us. As described by Google, Science Datasets "contain specialized repositories for datasets in many scientific domains: life sciences, earth sciences, material sciences, and more." This post by Barry Schwartz (@rustybrick) details all the datasets that qualify for this markup and considers the experiments one could apply.

Whether you are a data wiz who finds truth in numbers, or if you don't know what CSV stands for, read on to learn how this new feature could make scientific data more accessible than ever before.

Growth Hacking Op-Ed

If you're a Growth Hacker, then you gotta love underdog stories. You know, the ones where the minnow startup beats the big industry shark at its own game?

In those stories, to become the best, the underdog must first learn from the best, or so we thought. Turns out, doing the exact opposite could get you there too.

This article by Aaron Orendorff (@iconiContent) presents a case study that defies all those that came before it.

Hard work, self-belief, and a commitment to fostering and sustaining business relationships can go a long way. Read on to learn about Sam Hurley and how he went from less than 500 followers to the "Most Influential Digital Marketer of 2016" and all in under 15 months.