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Futurecraft MFG by adidas: Watch Robots Create This Beautiful Shoe In The SpeedFactory

Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. shoe represents the first high performance footwear to come out of the adidas SPEEDFACTORY, heralding a new era in footwear crafting while providing greater precision, unique design opportunities and high performance

Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. shoe represents the first high performance footwear to come out of the adidas SPEEDFACTORY, heralding a new era in footwear crafting while providing greater precision, unique design opportunities and high performance. Welcome to the future.

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If FUTURECRAFT is the innovative platform, the adidas SPEEDFACTORY is the launch ground. We’re taking the lab to the street, paving the way for a faster, more innovative, reactive, tailored and sustainable manufacturing approach. It’s about shaking up the industry by rethinking the conventional in order to give you what you want, when you want it.

Futurecraft MFG by adidas: Watch Robots Create This Beautiful Shoe In The SpeedFactory

Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. shoe represents the first high performance footwear to come out of the adidas SPEEDFACTORY, heralding a new era in footwear crafting while providing greater precision, unique design opportunities and high performance