Some say this is actually the hardest part of the job, and I think they’re right. Let’s see if we manage to sum up some key-points:

Make some simple tests market addressing yourself to relatives and friends to gain a sincere opinion about what you’ve done; try and sell some of your “pieces” on ebay or on other websites; if you know somebody who owns a fashion store ask him his expert opinion.

Focus on your target: who you think will wear your creations? You must create very clearly in your minds the image of your standard purchaser in order to reach “him” in the best way, with well targeted promotions conceived in a graphic and style that could capture his attention. Teenagers? Great public? Sport fans? Trendy people? You need to chose.

Create a logo easy to remember and that, at the same time, manages to express “a concept”. The clients range you aim to must recognize itself in your logo!

If you’re planning to sell your line mostly online, be very careful about your site’s placement on the search engines market and cure properly the graphic side of it, always having in mind who will visit your page: if you address to a young public don’t use too many technical and specific words and focus on sense of affiliation and group instead. Do you need any clarification about how online promotion actually works? This link might help you, taking to you the example of myspace, one of the most used site to advertise personal creations (music, clothes, paintings and so on).

If you decide to propose your line also to the traditional market (much more hostile and hard to win), you need to intensify your promotion activity by advertising your product in any possible way…make that all of your friends and relatives wear your creation!

If you are convinced that a painting on a white shirt will make you earn a lot of money easily, you’re probably getting wrong.
Anyway by proceeding by objectives and planning your steps very carefully, you’ll manage to get lots of satisfactions, as already proved by many succesful business ventures both on the internet and on traditional market.
So, work hard and step by step, putting all your effort in achieving your goals. If your activity makes you happy and interested in your work, your passion will push you through new hints, tendencies, ideas: this, plus your enthusiasm and tough work will lead you to the construction of a prosper business.