Point Taken: Halloween Edition

Welcome to this week’s Point Taken: Halloween Edition! Before leaving work to gouge on candy tonight, we thought it’d be fun to explore Halloween through a digital marketing lens. First let’s take a look at how much key players are spending on Halloween keywords this season.

With $2 million spent in August and September on paid search, there’s no question that companies are shelling out major dollars to grab customers’ attention. Perhaps it comes as no surprise that Disney-branded keywords have attracted the most ad spend. See which costumes made the list!

This recent favorite infographic of ours takes us through the online purchasing behavior of Americans during Halloween. Did you know that almost $7 billion is spent on costumes annually? Check out why Halloween is one of the biggest eCommerce seasons of the year.

Whether you managed to completely forget about Halloween this year, or are waiting until the last possible minute to come up with a costume (no judgment here!), we’ve got you covered. Here are 20 clever last-minute ideas that are sure to take home the “best costume” title.

Happy Halloween! Enjoy the weekend, and be on the lookout for next week’s article round-up with more exciting news, articles, and points taken.