“We believe that plant-based foods are not a trend; it’s a shift in consumer preference and is moving to become a lasting part of the American culinary lifestyle,” said Jay Whitney, president of Fresh Cravings parent company FoodStory Brands. “Until now, Fresh Cravings has been known as a refrigerated salsa brand, and this launch positions us as a significant player in the growing plant-based food space. We pushed ourselves to accelerate our innovation process as we see tremendous opportunity to deliver healthier alternatives at highly competitive prices to all consumers.”