About Us

Nicki's Diapers is a family business founded by Nicki and later joined by her husband Jesse. As a husband and wife team, they are working together to ensure the highest quality products while following responsible environmental and social business practices.

How did it start?

Nicki saw a need -- she wanted to cloth diaper her first son, but couldn't find the information or products she wanted anywhere. She bought a handful of diapers and accessories and started selling them herself. What started as a stay-at-home mom business in 2003 has grown out of Nicki's basement (and then garage, and then a small rented warehouse space) into a brick and mortar retail store in Madison, WI (2009) and a new warehouse and office space in early 2012. Beyond Nicki's Diapers, Nicki created the Imagine Baby Products brand, Planet Wise Inc. and Best Bottom Diapers.

What about behind the scenes?

Community and family has always been a leading value for Nicki's Diapers. Multiple generations, neighbors and friends are all on staff. All together, Nicki's Diapers employees have over 50 years (and counting) of experience! Employees are given the opportunity for flexible schedules allowing them to work around family time and school schedules. To further promote family values, employees are welcome to bring their young children to work with them. All business decisions, whether big or small, are evaluated with our planet’s health and social harmony in mind -- if that means recycling shipping supplies, purchasing from eco-friendly manufacturers, or even purchasing all of the warehouse fixtures, supplies and office furnishings secondhand!

What makes us different?

Besides strong family and environmental values, Nicki's Diapers strives to provide the very utmost in customer service. Fast and often free shipping along with the 15 Day Wash program, Affiliate and Rewards programs, free gifts, giveaways, and the largest selection of new and gently used diapers anywhere make Nicki's Diapers great!