Tinsel Town: For many, Christmas is about tinsel, tidings and
wrappings. But for Jamie Limber, it signifies a profitable
opportunity to paint the town red and green. It all began when
Limber was a freshman in college and started a $25,000-a-year side
business decorating houses for the holidays with a friend. Even
while working as a sales manager after college, he used his
vacation time to continue the lucrative tradition. In 1997, Limber
went full time with the business, convincing two of his colleagues
to jump aboard the Christmas bandwagon.

All Lit Up: Lighting up houses led to brightening whole
areas, including Phoenix and Hong Kong. But while decorating was
Limber's gateway into the industry, it wasn't his final
destination. He started noticing a need for products that
didn't yet exist. Ideas sprang forth, including the
Wrap-n-Roll, a device that neatly unrolls lights and avoids
tangles, and Black-Out Caps, which make covering undesirably
visible lights merrily simple. "We think innovation is a
mind-set," says Limber. "We're constantly coming up
with new ideas."

Sleigh Ride: Limber and his partners took their
inventions straight to the trade shows. They also persistently
submitted their Wrap-n-Roll product to QVC until the network picked
it up for their 2000 "Christmas in July" show, which
resulted in the immediate sellout of 17,000 units. Every year, they
introduce new products to more than 45,000 retail locations,
including Home Depot, Target and Wal-Mart, and have secured 20 U.S.
and foreign patents for products that help consumers put up, take
down and store their lights. Says Limber, "Our goal is to
change the face of Christmas decorating and the way people
decorate."