More importantly, representatives from citrus manufacturers in Turkey have tentatively welcomed the Citrus Promotion Group's Tarkan campaign, stating that it would help boost trade and employment back home - especially in Turkey's impoverished southeastern regions.

One representative is quoted as having said that they had heard Tarkan's campaign had generated huge interest, adding the hope that this campaign would translate into higher sales of their produce in Russia.

Other reports in the Turkish press also reveal that the campaign has spurred other manufacturers to attempt similar international campaigns, with less success.