Published By Datamonitor

While most air freshening products mask bad odors or at best neutralize them, this is not so with Air Wick Filter & Fresh Air Freshener. A new concept in air fresheners, Filter & Fresh "breathes in odours and filters them away" and "breathes out fresh fragrance" for a unique attack against odors. New in the UK, this product is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor

New Diptyque Paris Baies Hourglass Home Fragrance Diffuser is as attractive to look at as it is effective. This hourglass-shaped diffuser uses gravity to drip liquid fragrance through a special core, and is designed to be turned over again and again, until the scent is depleted. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor

Japan continues to innovate in the insecticide category, as shown by the two products which lead this month's summary of the latest novel launches from the household goods industry. Another notable launch sees a potential shakeup in laundry detergent packaging, with one producer looking beyond conventional plastic bottles to more eco-friendly alternatives.

Published By Datamonitor

Having made its mark in the supplement and energy drinks categories, the "shot" concept is now being utilized for a laundry detergent, as seen in this month's roundup of the latest innovative activity in the household goods industry. Meanwhile, vacuum air freshener "beads" and tropically fragranced dish detergents are among the other novel new product launches.

Published By Datamonitor

In this month's rundown of the latest novel product launches from the household goods industry, two manufacturers have the problem of unnecessary waste and packaging in their sights. While one company focuses on removing the paperboard cores from toilet paper rolls, another is leading the way with compostable disposable cutlery.