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There is an oft-repeated aphorism in the event industry when it comes to planning for Awards Nights – “Plan for the best, but expect the worst!” So whether it’s the Oscars, the Grammys or our very own IIFA, the stories behind the red curtains all have the same thread running through. The goal for an Academy Awards planner is not just handing out awards...

Bala (name changed for confidentiality) clashing with the clans on his IPhone 6S (nothing less mind you) looked up from his final onslaught on yet another fortified goblin village as he romped home in glee with bags of gold, his eyes fell on this interesting list on his Ipad. His Mac Pros screen glowed benevolently in the background like some munificent deity awaiting his...

So, as the Marcom Head, you’ve done everything right. You followed the rules. You’ve hosted a conference very much on the lines of memorable conferences past. You’ve kept the ambience very ‘corporate’. Your theme’s antiseptically kosher. In fact you even insisted that the Chairman preferred a sober approach. And, to top it all you stretched your budget to host the conference in that fancy...

How does a highly reputed six decade old world leader present themselves as leaders of the future, with the launch of their new range of high technology vehicles? This was the task presented to Aura. To rid the company of its stodgy image and in its place unveil a sleeker, sharper contender. Aura strove to reflect the theme “Into the Future” in every aspect...

How it takes an engineer, an architect, an interior designer, a graphic artist, a brand strategist, a wordsmith and loads of charm and persuasion to pull off a successful event. So what’s common between a 100-piece orchestra, a score sheet and event management? To most, the answer might be “Well, it takes an event manager to get 100 instruments onstage and ensure that sound,...