Singapore makes new mini-movie to woo Chinese tourists

Lin plays a broken-hearted photographer who retraces the itinerary of his ex-lover in Singapore, visiting places such as the Singapore Flyer, Gardens by the Bay and the Intan, a Peranakan museum in Joo Chiat.

The film also showcases local cuisine such as chilli crab in a bid to market Singapore as a stand-alone destination.

Travel itineraries based on the film will be offered by STB’s tour agency partners in cities such as Beijing, Shanghai and Shenzhen.

The marketing drive aims to reverse a slump in Chinese tourist figures.

Arrivals in Singapore in April were 45 per cent lower than in the same month last year.

The disappearance of MH370 on March 8 en route to Beijing from Kuala Lumpur is seen as a key factor. Of the 239 on board, 153 were Chinese.

The recent political turmoil in Thailand and a tourism law implemented by China in October to curb unfair competition have also dampened the market, said Edward Chew, STB’s Greater China regional director.

The Singapore-Malaysia-Thailand route is normally popular with Chinese tourists.

There are signs of recovery in travel bookings for this month and next, Chew noted.

“We are also heartened to see an increasing number of Chinese tourists coming to Singapore as a mono-destination,” he said.

“These travellers tend to stay longer than those on multi-destination package tours.”

China has become an increasingly important market for Singapore.

Last year, 2.27 million mainland visitors shelled out nearly 3 billion Singaporean dollars (Bt78 billion) in total, which made them the biggest spenders.

The new micro-movie is the second to be produced under STB’s three-year-old China marketing campaign, “New Discoveries in Your Singapore”.