The film MacHeads, which is scheduled to be released this fall, takes a close look at the culture surrounding Apple and its products.
MacHeads

If Tuesday's news of new, more-powerful, Mac laptops wasn't enough to stoke the fires of the Apple faithful, I've got even more to offer.

Tuesday afternoon, the producers of the forthcoming film, MacHeads, released a new trailer. The film is scheduled for a fall release. No word yet on how it will be distributed.

The film, as noted here in January, will take a close look at what Wired writer Leander Kahney has termed the "cult of Mac."

The new trailer doesn't shed much more light on the contents of the film, but for real, ahem, MacHeads, the minute-plus of new footage will nevertheless be catnip.

Featuring video from Macworld, New York's Fifth Avenue Apple Store, the DigiBarn computer museum, and elsewhere, the film looks to be an in-depth examination of just what makes the Mac, the iPod, the iPhone, and Apple's other products seem like cultural phenomena rather than just consumer electronics.