137 Days ago

Tax Reform Not Detrimental to Giving; Digital Footprint Crucial

SAN RAMON, Calif., July 27, 2018 (GLOBE NEWSWIRE) -- AMF Media Group (AMF), an award-winning full-service marketing firm with offices across California, announced findings from its San Francisco Bay Area “Voice of the Donor” nonprofit survey that may surprise some nonprofit leaders. Contrary to early concerns, tax reform is expected to have almost no negative impact on giving in 2018. Furthermore, the 27 percent of respondents who felt tax reform would change their giving reported a planned increase in their 2018 donations by more than a 2-to-1 margin.

“Instead of addressing tax reform, research uncovered that nonprofit leaders should focus on building a robust digital footprint that tells an organization’s story, provides transparency on fund allocation and impact, and creates a call to action for donors to give,” said Joe Denneny, research director of AMF Media Group.

Among Bay Area donor respondents, 58 percent reported that they review an organization’s website before donating, while 26 percent review an organization’s social media presence. More importantly, 74 percent of donors reported that a nonprofit’s website impacts their donation. While social media lags, 43 percent of respondents reported that a nonprofit organization’s social media presence impacts their donation. Email, web and social media are the three most preferred methods of communication by donors, far eclipsing traditional mail and phone calls, meaning nonprofit leaders must invest in deploying digital communications to reach today’s donor.

AMF Media Group commissioned the “Voice of the Donor” survey with Armanino LLP, one of the top 25 largest accounting and business consulting firms in the U.S. with a deep expertise in nonprofit. The firm works with more than 650 nonprofit organizations, one of its largest sectors, and hosts an educational Nonprofit Symposium each year in various locations. Heffernan Insurance Brokers was a sponsoring partner, with expertise in insurance for nonprofit and religious organizations.

“As a leader in nonprofit accounting and consulting, a survey like the Voice of the Donor is one of the ways we stay ahead of industry trends in order to provide relevant and valuable advice for our clients,” said Paul O’Grady, partner at Armanino and nonprofit practice leader. “Effective fundraising and donor relations are an important way for nonprofit organizations to ensure that they can continue to make a positive impact on their communities, and Voice of the Donor tells the story on how to do it.”

AMF Media Group has strong set of research capabilities that can help business and nonprofit organizations gather insights on customers in order to improve business decisions and reduce risk. The agency employs a number of methodologies including online, phone and mail surveys, in-depth interviews, focus groups and online insights that can be deployed for short-term information gathering or to identify long-term trends.

“Investing in a robust research program can uncover insights that debunk conventional wisdom and help an organization optimize its strategy, whether in donor outreach or communicating to the public,” said Vintage Foster, CEO of AMF Media Group.

About AMF Media GroupAMF Media Group is a full-service agency that delivers a comprehensive and clear approach on brand strategy and marketing, public relations, crisis communications, internal communications, multimedia production, web design and development, event planning and management. AMF has offices in San Ramon, San Luis Obispo and Los Angeles, California.

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