ATLANTA -- Atlanta will soon be getting its first Amazon Books store as the company continues to expand it’s brick-and-mortar retail experiment.

The Atlanta Business Chronicle reports that the store, estimated to be about 5,000 square feet, will be the first in the Southeast and that nearly $1.5 million will be invested into the build-out at Lenox Square.

The first store opened in Seattle in 2015 and was followed by 10 more. The Chronicle reports that the company has plans for as many as 400 more locations.

The expansion comes amid an intense battle for the company’s $5 billion, 50,000-job second headquarters, aptly dubbed “HQ2.” Metro Atlanta is among the regions competing for Amazon’s business – and if business deals already on the books are any indication, Georgia as a whole is in good standing.

As the Chronicle previously reported, the company has been quietly operating in two Atlanta locations – a 25,000 square foot location on 17th Street and another at a 50,000 square foot location at Terminus 200 on Peachtree Road.