If your target audience are affluent ‘white collar’ workers then they are on Linkedin. Or at least 95% of them are. So, if anything, see Linkedin as the best database of your target audience in the world. You can’t buy better data.

You will have seen the new endorsements feature on Linkedin. I’m sure you’ve given a few and received a few already. Linkedin is pushing them so a big blue box appears at the top of your connections profiles suggesting you endorse.