Place the embed code between the <body> and </body> tags in your HTML. The buttons will appear wherever you place them in your website.

For more advanced customizations, here's a description of the various options:

However, if you cannot use JavaScript (i.e. are on a mobile app) or want to completely customize the user experience, you can send your users to the following URL: https://add.eventable.com/generate/{company_id}/?events[]={event_id}&categories[]={category_id}&opt_in={True|False}&alias={alias}&email={True|False}cal_type={gcal|outlook|yahoo|apple}Eventable will automatically create a new subscriber whenever a user visits this endpoint, and then redirect them to the appropriate calendar, as defined in cal_type.

If you have already created the subscriber object via the API, you can also send the user directly to the calendar at this URL: webcal://broadcast.eventable.com/{subscriber_id}.ics

Note: we do not recommend using this method unless you are absolutely unable to process HTTP links.