It's almost incorrect to compare this to BFBC2, and all the bickering over the media between these two really isn't justified. Now that I've actually played BO, I can say it's a totally different mechanic than BF games and is marketed to a different demographic. I'ts really the old adage of 'to each his own', because I can see the positives on both sides now. Yes COD is a quick pick up and play type, and BFBC or even BF2 requires you to dedicate some time to a match to see who wins. Plain and simple, one or the other won't be your cup of tea, and there's nothing wrong with that. This free weekend saved me $40.