Third generation to run Verlagsgruppe Bauer, mass-media company founded by his grandfather 1875. The $2.2 billion (sales) group publishes everything from TV guides to special interest publications like Auto Zeitung (cars) and Kochen & Geniessen (cooking), to magazines like Neue Post and Das Neue Blatt. U.S. titles include First for Women, Woman's World and InTouch. Sells in 13 countries including Mexico, Russia and China.