Despite mastering his craft for over 10 years, James Holden is far from a household name. However, this is to his credit rather than to his detriment. Having chosen to remain loyal to his tastes rather than chase a spot in the charts or a Ministry of Sound compilation (see Prydz, Eric for reference). He has risen to and subsequently maintained his status as one of the most innovative DJ's / producers on the planet. For the man from Market Bosworth, Leicestershire is no (Kissy) sell out.