Aiding US-based companiesfor their launch in India.

Brand Capital, San Francisco Enabling US-based companies to create differentiation, disruption and
dominance for imminent growth trajectory in the Indian consumer market.

Establishing greater outreach for business development and providing US-based companies a breakthrough into the complex Indian consumer market.

Brand capital looks to explore emerging technologies complementary to creating a path for US-based companies into the complex Indian consumer market for a two-way access to scale and grow. By providing these brands with strategic inputs on marketing, communication and brand-building, we enable the brands to reach out to the new consumers and provide access to a 360-degree canvas for premium media properties.

Strategic Approach

Differentiate

Brand Capital aids in connecting networks within the eco-system in India to build additional home base and operations for US-based brands.

Consumer specific targeting to spur new purchase patterns by providing focused and targeted strategic inputs on marketing, communication and brand-building.

Disrupt

Sustained brand building is expensive and often overlooked by companies compelled to focus on other areas of business growth.

By reducing the pressure on cash flows and allowing payment through equity or alternative assets, Brand Capital facilitates the connection of networks within the eco-system for the entrepreneur’s benefit.

Dominate

Brand Capital funds the long-term brand building efforts of consumer-focused companies looking to grow into India, allowing them to put capital towards building operations, distribution and other key capabilities that will support the imminent growth trajectory.

Why Brand Capital, San Francisco?

Media House

Largest media house of the country as an investor

Offer Print, TV, Radio, Digital, OOH, etc.

Cuts across top 1%, Sec A

Access to innovations

Access to in-depth understanding of India’s media landscape

brand building

Sustained advertising/branding capital

Strategic and tactical advice on brand building

Visibility of a long-term plan and funds for brand building

Investment by BCCL endorsement of faith in business

business partner

Opportunity to leverage risk assets (equity) for growth

Access to large network of BCCL ecosystem

Reach talent outside BCCL, CXOs, and HNIs

Completely transparent

Supportive aligned and understanding partner

investment house

Focus on building buisness than building returns

Strategic venture partner against static cash partner

Access to media properties at a fraction of the cost

No rush towards exit

Apt structure for each sector, company, situation

The Brand Capital, San Francisco Portfolio

Testimonial

Brand Capital is part of Bennett Coleman & Co. Ltd (BCCL) or the Times Group – India's no 1 media conglomerate and leaders in English and regional print media, TV, radio and digital media. The 179 years old Times Group, has cultivated a 360 degree spectrum of media assets and owns and manages The Times of India, Times Now, city-centric Mirrors, The Economic Times, ET Now, Maharashtra Times, Navbharat Times, Vijay Karnataka, Radio Mirchi, Times Music, Times OOH and indiatimes.com, to name a few.