Tui Travel

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Transcript of Tui Travel

4 P'sProductPricePromotionPlaceWhat does the customer want from the productWhat features does it have to meet these needs?What is it to be called?How is it branded?

Where do buyers look for your product or service?How can you access the right distribution channels?What do you competitors do, and how can you learn from that and/or differentiate?What is the value of the product or service to the buyer?Are there established price points for products or services in this area?How will your price compare with your competitors?When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of subsequent promotions?Will you reach your audience by advertising in the press, or on TV, or radio, or on Internet?Monthly net household incomeCreate

high negotiation powerThreat of New EntrantsCompetitorsmoderate competitive rivalry

High Capital Requirement creates a high barrierCustomer powerbargaining power of buyers to lowThreat of Substitute products

local trips to town, activities at homes, video gamesUNWTO tourism 2020 visionSWOT Analysis1 TUI Group - at a glanceUK Tax system and policiesInsecurity due to terrorist attacksPackage travel regulations