Tuesday, November 20, 2018

A\J changing its tagline

In a subtle branding shift, A\J Alternatives Journalis changing its tagline in 2019 from what it had been "Canada's environmental voice" to “A Home for Canada’s Environmental Voices.

” We know that no single media outlet, environmental science department, eNGO or corporate player acting alone can tackle the intractable problems facing the natural world in Canada and beyond, [says editor in chief Andrew Reeves in a note to subscribers and supporters.]

"That’s why, as A\J approaches its 50th anniversary in 2021, we believe it’s time to rethink how we’re acting in support of Canada’s environment.

"And, more importantly, who we’re acting alongside. That’s why we here at A\J have decided to do our part to strengthen Canada’s environment by transitioning from our old mantra as “Canada’s environmental voice” to a role more befitting our founding mandate to make complex ecological issues understandable."