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Air Traffic Controlling Digital Goods: Production Planning in Virtual Economy Based Online Communities

Air Traffic Controlling Digital Goods: Production Planning in Virtual Economy Based Online Communities

Jason Loia

Chief Operating Officer, Gaia Online

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Online communities where digital goods are the lifeblood of a vibrant economy within that community demand a highly disciplined planning process to ensure the right goods are being produced at the right time for the right segments. Feedback channels from the community and data analytics systems both equally inform a smart process of selecting the right SKUs for production, as well as developing the next gen goods for design and creation. In this session, we will explore best practices of running a virtual goods online community, with particular focus on production efficiencies and optimizations, proper balancing of virtual goods supply and demand within an economy, and what indicators to monitor as you manage your production process.

Jason Loia

Chief Operating Officer

Gaia Online

Founded in 2003, Gaia is one of the largest
social forums gaming sites on the planet, drawing millions of users to its
community with some of the highest retention rates in the industry. Its passionate community of Gaians creates a
unique and thriving destination site for discussion, consumption, and trading
of over 50 thousand virtual goods in the site’s marketplace.
About the speaker: Jason Loia is COO of
Gaia Interactive and oversees product development and operations. Before Gaia, Jason was COO at Digital
Chocolate. Jason holds an MSEE from
Stanford and an MBA from Harvard.