Better Good Group is a social impact consulting firm that empowers organizations and leaders to do their unique good, better.

Spanning the spectrum from job creation to community development, organizations have so much potential to be a force for good in the world. Through best practice methods of design thinking and strategy development we guide a collaborative process that partners your proficiency with our expertise, defining and implementing an actionable plan for organizations and leaders to thrive.

Better Good Group, in partnership with Starbucks and the Schultz Foundation, is leading a group of 50 companies in an initiative called Opportunity Youth, with the goal of providing employment opportunities for 100,000 youth across the country.

Metrics drive behavior. The key performance indicators an organization uses to measure success, will inevitably become a guiding force for conduct. For-profit companies exist in constant accountability to the market, while not-for-profit organizations have their own set of metric and behavior challenges due—at least in part—to a lack of economic accountability.

About the Founder

Jon Klinepeter, founder of Better Good Group, is a courageous leader and curious strategist who empowers organizations and leaders to thrive. Jon is also a writer, speaker and facilitator, challenging audiences to fully engage in the betterment of the world in which we live.

It all starts with Jon’s ability to listen. As all great communicators do, he stops talking and starts listening–really listening. He asks questions to genuinely understand what’s being said (and more importantly, not said). His analytic mind breaks down complex challenges into manageable problems that we can tackle. Jon Klinepeter is the type of leader who acts when others don’t know what to do.