Job Seda (born 1956), better known as Ayub Ogada, is a Kenya-born artist. He is a singer favoring the nyatiti (an eight-stringed lyre with its origins credited to the Luo, a tribe in Western Kenya) as his characteristic instrument. His music is known to have a natural feel to it,having songs of birds, the calls of animals and the sounds of children playing in the background.

Ayub Ogada is also an actor landing major roles in films including the Academy Award Winning Out of Africa (1985) and Kitchen Toto (1987).

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[1] Ayub Ogada was born in 1956 in Mombasa, Kenya. He is a descendant of the Luo people of western Kenya and was influenced by their musical heritage by his parents who were musicians. They performed Luo music to Kenyan and US audiences. Ayub’s experience of travelling with his parents to the US and his exposure to both western and African cultures had a profound effect on his music and outlook.

While at school in Kenya, Ayub played various instruments in bands and embraced both traditional and modern music. In 1979, after leaving school, he co-founded the African Heritage Band, fusing traditional music with the sounds of rock and soul that Ogada and his bandmates heard regularly on the radio.

In 1986, Ayub set his sights on the UK and traveled to London clutching his Luo nyatiti (an eight-string traditional lyre). He scraped a living by busking on the city’s streets and the London underground. In 1988, he was approached and asked to play at Peter Gabriel’s WOMAD Festival in Cornwall. His breakthrough came there. Perchance a band cancelled and Ayub’s ten-minute slot stretched to a full set. Among the won over fans that day was Peter Gabriel himself.

Ayub was invited to take part in one of the recording weeks at Peter Gabriel’s Real World Studios in Wiltshire. In 1993, he recorded his first album En Mana Kuoyo (Just Sand) at the studio and he toured extensively with Peter Gabriel and WOMAD.

In July 2005, Ayub Ogada performed at the Live 8 concert Eden Project as the opening act with his band, Union Nowhere. They released the album Tanguru in 2007, the year Ayub moved back to Kenya.

In 2012, the English musician Trevor Warren went to Kenya to visit Ayub. Together with the Kenyan musician and engineer Isaac Gem, they composed and recorded the album Kodhi (meaning seed in Luo). Kodhi: Trevor Warren's Adventures with Ayub Ogada was released on Long Tale Recordings on April 20, 2015. Ayub was also included in the making of Queen Elizabeth II's diamond jubilee song which was played by the Commonwealth band and Gary Barlow and Andrew Lloyd Webber directed it.[citation needed]
He is currently credited on Kanye West album Ye as a songwriter.