One of the keys to make a good campaign in Facebook implies having a clear segmentation. It seems easy, don’t you think? But I assure that when you are in Facebook ads the possibilities are infinite and you’ll usually end with a good mess. Below you have some keys to find out which is your audience. Audience […]

Links, both internal and external, and how to distribute your link juice is one of the most important factors for search engines to determinate your rank factor. But… what is link juice? The word “juice” sounds like a liquid and it’s pretty appropriate. So imagine you have a bottle of orange juice and six glasses, […]

At Fhios we love analysing and measuring everything we do. Metrics are essential for any marketing strategy, and also for social media. That’s why last 8th May I attended #SocialDayBCN as a Fhios delegate, an event by and for social media professionals where we learnt about 2.0 analytics and metrics, but also about people, creativity, […]

How to choose your SEM agency… and live happily ever after You are facing an opportunity to improve your company’s results and everything leads to an AdWords specialized SEM agency as the solution. You set up a budget and start looking for someone trustworthy to manage the campaign. Maybe you already have an agency doing […]