Snapchat CEO: Ads are coming soon

Evan Spiegel, CEO and founder of Snapchat has confirmed that the service will be getting ads in the near future.

Speaking at a summit, Spiegel said "People are going to see the first ads on Snapchat soon. We think they're pretty cool."

The ads will integrate into Snapchat's Stories feature, but users can opt out of seeing them. The ads should not show up when sending normal messages to each other. Stories is a feature that lets users send snaps to fill out event "stories" like a football game or party. It is likely that companies can find targeted stories to place ads in.

Spiegel also confirmed that the ads would not be targeted by user using personal data.