By Kelly Pickerel Some people enjoy the easy life, taking the road most traveled. Not the case for Paul Risberg and the other 40 employees of Altenergy, based in Charlottesville, Virginia.
“We’re not very competitive, nor do we want to be, with the SolarCitys who are doing massive numbers of cookie-cutter systems,” said Risberg, president of the solar installation company. “We are typically looking for the whole-house energy picture we can be a part of.”
Altenergy’s target market is high-end residential and small-scale commercial, and the company (with branches also in Maryland/DC and Idaho) often works on complicated, custom-designed options. Risberg started Altenergy in 2005