Entertainment

Asterpix Puts Hyperlinks in Videos

With the official launch of Asterpix.com on September 6th, they are aiming to bring "hypervideo" to the masses for anyone to use. The site is already live.

Hypervideo is a concept wherein you can make hyperlinks inside a video (see embedded clips below). Say there is a video of a war movie with a tank in it. You make the tank into a hyper object, and when the user clicks on it, they might be taken to a menu of other videos about that object. The technology is not only limited to stationary objects either; Asterpix can calculate the trajectory of a moving object and continue to make it a link no matter where it goes in the frame - pretty impressive. All the user needs to do is look for the little circles that appear on an item to know it is a link.

Asterpix was founded in October 2006 and raised $4 million in venture capital from New Enterprise Associates. We think the technology is neat. The company isn't aiming to become a destination, however: they don't host videos, and they're looking for partners to integrate the tech into existing sites via widgets.

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