VIC YRN - Victorian YRN presents ‘Research in Sport’

24th May 18

With world class sporting facilities, top athletes and some of the most passionate sports fans you could find, it is evident that Melbourne lives and breathes sport.

From collecting player statistics, fan engagement, and measuring event success… research has a hand in it all.

We would like to welcome you all to the first Young Researchers Network event on ‘Research in Sport’. We will have a number of highly experienced and fascinating speakers who will be sharing their experiences within the sporting sector.

Learn all about how our role as researchers and the work we do impact the sporting world.

The following speakers will be sharing their experiences:

Chris Styring will share his experiences as Oceania leader of EY’s Sports, Events and Venues Consulting group

Bella Rechter from will share her experiences working on the agency side at the sports and entertainment specialists Gemba

CHRIS STYRING

Chris is an Associate Director within EY’s Sports, Events & Venues practice. He moved over to EY as a result of the acquisition of Sweeney Research in November 2014 where he headed up the Sports & Entertainment division of EY Sweeney (Strategy, Commercial and Research Services).

Previously Chris held the position of Group Manager - Sponsorship, Events and Motorsport at Ford Motor Company running the brands full V8 Supercar program across 5 teams. He has also worked at Tennis Australia, Richmond Football Club in senior commercial roles.For 10 years Chris was Head of Sponsorship and Commercial Partnerships for the WilliamsF1 Team based in Oxfordshire, UK. Over this decade he was the key relationship lead with engine supplier BMW AG and key liaison to the FIA and FOM as well as major team partners.Over his 20 years in the sports and entertainment industry, Chris has worked with some of the world’s best known brands including BMW, Ford, RBS, HP, Lacoste, Rolex & Rip Curl.

During his time at leading AFL Club Richmond Football Club, he was a key member of the core group that developed the “Dreamtime at the G” Richmond VS Essendon Marquee round, worked closely with the AFL to deliver game development at grassroots level and was instrumental in changing the way the team utilised the playing group.He has held board roles with Equestrian Australia and Karting Australia.

BELLA RECHTER

Bella is a Senior Insights Consultant at Gemba, an agency specialising in delivering insights strategy and communications to the sports and entertainment industry. After beginning her career in the FMCG and finance categories, Bella has since jumped to an area she has a true passion for – sport. She has worked with large and small sporting organisations, helping Rightsholders and brands understand their fans, participants and products.