BNY Mellon Investment Management

BNY Mellon Investment Management is one of the world's largest investment managers. We believe that the right results begin by being relevant to every client whether that's; access the way they want it, diversifying strategies, reassurance, or quality insights for better informed decisions.

That's why we have designed a model that is truly built around investor's needs - bringing together world-class investment managers with best of breed talent and unique cultures to deliver investment outcomes. This is combined with the global scale and strength of BNY Mellon Investment Management - connecting investors with opportunities across every major asset class in more than 100 markets and 35 countries.

We believe this is how investing should be and we are looking for talent to help us deliver on our promise. BNY Mellon Investment Management is part of the BNY Mellon group (the corporate brand of BNY Mellon).

The role - Team Leader, Marketing & RFP APAC:

BUILD AND EXECUTIVELY EXECUTE WORLD CLASS MARKETING STRATGEY FOR INTERMERDAIRY AND INSTITUTIONAL CLIENTS IN ASIA PACIFIC - Work alongside the RFP, distribution, business and central marketing team to develop an integrated marketing strategy for APAC which is in line with sales objectives and marketing objectives. Strategy should include all elements of the marketing mix, including but not limited to events, campaigns, digital and content. Effectively deliver the strategy in regions and optimize based on results. Ensure strategy is communicated with key stakeholders, and investment firms. As well as Lead the Marketing and RFP teams in APAC ex Japan.

ENSURE ROBUST MARKETING SYSTEMS AND PROCESSES ARE IN PLACE FOR APAC - Work alongside central marketing functions to ensure we have the correct systems and processes in place in the APAC region to ensure compliant and effective delivery of marketing communications.

EFFECTIVELY EXECUTE INTEGRATED CAMPAIGNS IN THE REGION - Plan and execute integrated campaigns in the region which span the marketing mix to deliver increased awareness for BNY Mellon Investment Management and our suite of products. Tailor campaign activities to each country and client segment where needed.

BUILD AND EXECUTE A STRONG EVENTS PROGRAMME - Build and execute a strong events programme which supports the sales effort and campaigns in the region. Leverage cross business opportunities and increase client loyalty and engagement

ENSURE ALL MARKETING COMMUNCIATIONS AND ACTIVITIES ARE ON BRAND AND HELP BUILD OUR BRAND EQUITY - With the introduction of a strong brand for BNY Mellon Investment in May 2019. Ensure all marketing programmes and true to the new brand and build upon the ethos of the brand in future campaigns and initiatives.

DRIVE A CULTURE OF ACCOUNTABLE MARKETING -Ensure all marketing activities are measureable. Provide regular reporting on activities to stakeholders and investment firms and use this to inform decision making. Champion Marketing Automation within APAC.

FOSTER EXCELLENT RELATIONSHIPS ACROSS THE BUSINESS INCLUDING SALES, COMPLIANCE AND PRODUCT TEAMS - Manage and foster excellent relationships across the business.

COLLOBORATE WITH SALES TEAM TO DRIVE THE RIGHT PRODUCT MIX - Influence the right product mix to meet the needs of customer and shareholders. Identify KPIs and manage marketing activities around them, communicating results and adjusting strategy accordingly