Gordon Bethune on motivating your employees

I’m about to start reading From Worst to First by Gordon Bethune so I found this presentation to get an introduction. He describes how he transformed Continental from the worst performing airline to the best by focusing on how to motivate the employees to serve customers. I’d love to work for a company that shares the kind of culture he built at Continental.

Note: He has a few off-color remarks but look past those to the lesson he gives.