Undoubtedly,
the rush to get everywhere, commercial obligations, personal commitments and
the need for dividends, have led us to run and lose sight of the little things,
not to observe constructive approach. We have failed to see and analyze, listen
and learn from what is happening around us.

This reality is not alien to any area of ​​life or business or the people, but the need to get dividends has led employers to forget the essential purpose of the task by interacting with the market: offer services starting of customer preferences.

View and
analyze should be the basis of any trade action. This is not expected behavior
of customers to provide a product but observe creative sense, see how they
react to what we put in their hands and from this data, complete the physiognomy
of what we offer the next time we have contact with them.

This
deficiency is also recurrent in personal life. Many times we rush to make
comments, judgments, no warnings have stopped long enough to observe and analyze
what is happening or why it has reached the stage where we are. There is a
pressing need to say that we are not able to assess the weight of our opinion.

On the
other hand, if the meticulous details of the actions of others should apply to
the exercise of professional tasks, the results of actions, many times, would
be infinitely better. We use very effective procedures in private life, which
are not captured in professional behavior, exercise reasonable demands that are
not transferred to the workplace, or ask considerations that are overlooked in the
performance of tasks.

A minute
of silence when someone talks about their preferences would be enough to understand
the customer. To this minute well spent would run over to the prospective buyer
with a static product, into believing that is all he will find in the market. The
virtue of listening is the way that leads to the perfect learning, because it
gives the possibility of receiving the application directly from the individual.
Naturally, clients always express their needs in words. Therefore, a good
businessman should listen to the people with whom he interacts, even those who
are in complete disagreement with the proposal, because of all this will bring a
fruitful final conclusion, modify its approach effectively and understand the
need market starting from the same market.

An
example, a telemarketer who takes 200 calls a day to potential customers, is
based solely on the sales pitch that provides the company with firm but static
messages. Did he'll sell or not sell the product? Probably yes. However, if he also
read the sales pitch every time someone is on the other side of the phone, is
able to hear what he has, he can build a more consistent behavior of potential customers
more realistic message, and during the process the chances of sales will grow exponentially,
and every time someone picks up the phone, the telemarketer will tell the
proposal using a common language to all this mass of potential customers. However,
the product and the conditions have not changed, only the message, the result
of having heard and learned the need of the target audience.

Listen and learn is a virtue that few consider, but
it is the foundation of a healthy and productive relationship, opens the door
to the success of any proposal.

Today,
measuring the impact of a product or a proposal, when having contact with the
market, is the best strategy to act guarantees, because it defines the way
forward and the necessary management changes along its travel. Therefore, the
virtue of a business is knowing quantify achievements, identify the margin
between effort and outcome. Today succeeds who crosses the bridge market
problems.

In that
search data is to be measured:

How the
proposal is accepted by the consumer. This first step can ensure stability,
because knowing the degree of acceptance and prevent fever is only one day,
give the employer the exact measure of what to invest and know which strategies
should be without. Sometimes fever lasting principle presents a deceptive
appearance, and over time the product loses drive and when you want to rectify
it is too late.

Learn which aspect of the product has more value to the consumer helps to understand it. This analysis comes in the composition of the product, because not always what the customer values ​​most is the price, but aspects such as quality, durability, warranty consumption, weight, design, which ultimately enhance the price itself. That is to say, often a consumer believes that if he pays less are opting for lower quality, or if an item costs more is a guarantee for quality, however, this value does not always respond to the reality of the product nor is applicable to all consumers.

Identify
those most consumed and observe the behavior gives great advantage to rectify.
Often we associate massive selling a product to the momentum of consumption of
a user group that ultimately do not represent the more interested the more mass
or constant. So you have to know exactly where the strength of the product is
when you put it in the hands of buyers.

On the
other side is vital measure time and space. Learn enter the market is a
priceless virtue, as the trend of consumption is very much alive at the
beginning, when just produce demand, but then drops irrationally, so that
products are not firm and lose ground eventually disappear. However, if the
customer interaction is good, the guarantee of success is much greater, because
the consumer will continue to pursue that product that fills their demands
rather than by new proposals. People rarely choose to continually change
preferences.

Measuring
impact is critical to running a business, and we are not referring to the star product
is a claim for a day, but is able to survive the market dynamics that generates
a reliable mass of consumers in the future interpose buying any other challenge
presented to them by the new proposals. Create a product that is consolidated in
the market is getting an asset may impact, smoothly, and alien to the overwhelming
anxiety to be momentary. At the end of the day, as we have repeated hundreds of
times in the business world there are no perfect products, but those who are
able to adapt to changes and challenges.

sábado, 28 de junio de 2014

Today's
society is one of the worst in terms of confidence, which originates in the
personal, and travels on the business until ending in a lack of confidence in
the political and social spheres. Unfortunately, this reality has a huge impact
on business, where every day the difficulty for securing a product grows or for
earning credits towards a brand.

As mentioned earlier, mistrust begins on a personal level. Individuals in a face
to face relationship with their neighbors have lost the warmth and have embarked
in a career for discovering, blindly, the faults of others instead of
identifying their own values. That is, the struggle to defend oneself it’s what
has led to, rather than diminish it, grows distrust within every new relationship
one tries to start on a personal level.

On the
other hand, poses in the balance, the distrust of the commercial sector, where
companies have lost market share due to the difficulty of introducing new
proposals or keeping current products because of the suspicion of consumers about
their properties or warranties. However, in some cases, poor practices of some employers
have collaborated in a special way to draw this scene of folly. In the latter
case we can mention the banks, which have lost the credibility of yore, the
identity that made them strong in the market. Naturally, we also have to note
the absence of reverse trust, where the companies are those who are distrustful,
in this case, of their consumers. At this point, reemerges the figure of banks,
which instead of establishing an accessible policy, have preferred to keep the capital
and show an appalling lack of interest in the reality of their customers. So
the prevention for recover capital has led them to withdraw themselves into an
indecipherable procedure that has led to the disappearance of thousands of
small businesses.

Today
people do not trust companies who talk a lot and do not meet anything or who
use their market power to commit injustices that consumers cannot prevent.

However, where the nerve has consumed all traces of confidence is in the
political area. The people who represent us, in many cases, have lost their way,
led by the temptation of power, blinded by the possibility of everything and believing
that no one will ever discover anything or at least nobody will say anything. This
deteriorating political image has been transferred to the personal, as we said,
where many citizens believe they are entitled to join the small social crime by
the simple fact that the rulers roam freely.

For all
this, it is crucial to regain confidence. If people realize that trust does not
mean surrender their body and soul to anyone, but to compromise for the
relationship to flow and can be discovered in the future a scenario of healthy
and prosperous coexistence, we will have returned to the right path. Likewise,
if consumers understand that not all companies are intended to harm their customers,
and most initiatives are honest people who try to survive in the market, they
will understand that eating is not risking being cheated. On the other hand, if
companies such as banks understand that nobody evades its responsibilities but that
they favored that people took more than they could handle, they’d know that those
calling them now aren’t doing it for refusing the obligations later.

Finally,
and here it is more than ever disbelief, if politicians understand that they
are where they are because people have put them there, they’d understand that their
personal commitment is not worth anything, because due to their voters. But, as
I said before, the latter is a difficult change, but not impossible, and also
in a very long term.