3 Content Marketing Hacks for SaaS Startups to Drive Results

Content Marketing Hacks
More and more SaaS startups are implementing
content marketing strategies to engage and
nurture prospects and close them into customers.
If you’re looking to stay ahead of the game, you
need to hack your content marketing to drive
results.
Well, we’re here to help. Check out our three
content marketing hacks for SaaS startups:
2

1. Align Your Marketing and
Sales’ Vision of a Quality Lead
We’re sure you understand just how important consistent blogging is to ranking highly in
search engines and driving traffic to your site. But have you taken the time to think about
the quality of your content? The better your blog posts, the more likely they are to be
shared across your readers’ social networks, extending the reach of your content and
increasing brand awareness.
Think of new ways you can approach the subjects your audience is interested in and
consider creative formats for your blog posts, such as interview or FAQ-style. And if time is
of the essence, you can even source knowledgeable guest bloggers to write a post
covering their own opinion of a topic or trend, exposing your brand to their audience, as
well.
5

1. Align Your Marketing and
Sales’ Vision of a Quality Lead
A customer’s lack of engagement during your free trial is a major indication that they won’t
end up purchasing your software. There are a variety of reasons this could be, from
confusion about your platform to a lack of understanding of your services, but you can
mitigate these issues through content marketing. Sending timely marketing emails to free
trial users chalk full of resources such as user guides and walkthroughs will help them
better understand the value of your software and encourage engagement.
Take time to plan out a series of emails—from the welcome email post sign-up to the
support documentation that you include in subsequent emails—that you can send your
free trial users that will answer any questions they may have and address any potential
challenges. Check out our previous post for more information on improving customer
engagement with your SaaS product.
7

1. Align Your Marketing and
Sales’ Vision of a Quality Lead
You can create the greatest content in the
world—from blog posts to eBooks to landing
pages—but if readers can’t trust your authority,
that content will never amount to conversions
and sales. Help prospects feel more confident
in your business and what you have to offer by
adding social proof indicators, such as reviews,
industry awards and associations, and security
badges, to your content assets.
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Do you have any tips or great lead generation strategies? Make sure
to leave a comment below and let us know!
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