Burberry launches a fashion ‘Avatar’ with global 3D spectacular

Christopher Bailey, Burberry's chief creative officer, backstage pictured with models at Burberry's 'comeback' fashion show at London Fashion Week last season

Burberry, the £1.2 billion-pound British luxury brand, will createn fashion history later this month (February) by globally streaming its fall/winter 2010/2011, womenswear catwalk show, live from London Fashion Week - and, 'Avatar'-style, in 3D. The cyberspace-age spectacular will, "enable people to experience the energy and atmosphere of this event from around the world," said Burberry's chief creative officer, Christopher Bailey. "3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.''

The catwalk show, to be held at The Chelsea College of Art, on the afternoon of February 23rd, will simultaneously be streamed directly to invitation-only, custom screening sites, designed by Bailey, and fully-equipped with 3D goggles, in New York, Paris, Dubai, Tokyo and Los Angeles.

Burberry
is teaming up with SKY Television to utilise its 3D technology for the innovative project, which will include pre-show entertainment hosted from behind the scenes, backstage footage and red carpet arrivals.