Ok, its not the only ad agency blog worth reading, but, hey, lets face it, how many of these word-rich-self-loving missives ever enrich anything? Ooops, I’m being harsh.

In my line of work I read (well, actually scan) a bunch of ad agency blogs. Note to my clients: I actually do read your blogs, I swear it!

Ok, for all of you other ad agencies. Here are some thoughts on what to do and some reasons I like The Escape Pod’s blog.

Please be fun to read. Fun does not have to mean witty (although Escape Pod is witty) — it just means fun (which can also, for me, mean intellectually stimulating.)

Have a (fresh) point of view.

Have a personality. Its OK if your blog sounds like a human wrote it.

Don’t parrot everyone else. We’all don’t need more words on how to blog; the joy of responsive design; Twitter for marketers; or the post (this is real) -> “The New Landscape of Content Marketing” from one of Chicago’s leading agencies. Note to self: I might err on this “don’t parrot” thing, since this post is about an agency’s blog.