It's understandable that margins are
often slim on certain items in the retail business, and companies
look to offer additional services to help bolster the bottom line.
However, Best Buy seems to take things to the extreme at times.

Best Buy's Geek Squad division often
comes under a lot of scrutiny for high-priced services. Earlier this
year, The Consumerist called out Best Buy's “worthless”
$40 optimization service for new computers. Today, however, the
electronics retail giant is being called out for PS3 firmware updates
according
to DualShockers.

A Best Buy in New York is offering
customers a service which tacks an extra $30 onto the purchase price
of a new 120GB PS3 system that has been upgraded to the latest
firmware. According to Best Buy, the firmware update includes:

Play(s) all Blu-ray movies and PS3
games

Eliminates bugs and glitches

System runs smoother

Improves connectivity to Facebook

Power save settings

Photo gallery and video editor

Adds PlayStation Plus

Improved system settings

For PS3 users, performing a firmware
update on the PS3 is simple as going to the system menu and selecting
system updates. All of this is of course free to the user and
requires nothing more than a few button presses on the controller
(and an internet connection).

Of course, Best Buy's firmware update
is an optional service and no one has to purchase it -- just like
customers don't have to purchase optimizations services for new PCs
-- but it just seems a little off-putting to say the least.

"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il