Unless defined below capitalized terms used in this Privacy Policy shall have the meanings ascribed to them in the Terms of Use.

Zound Industries International AB (“Zound Industries”) is committed to protecting the privacy of its customers and maintaining your trust and confidence is one of Zound Industries’ highest priorities.

To provide you with the best experience possible while using the Website, upon purchase of products from this website, upon interaction with support services, upon subscribing for newsletters and other marketing and other interactions between you and Zound Industries, you may from time to time provide Zound Industries with personally identifiable information (“Personal Data”) that Zound Industries collects and processes.

Zound Industries is committed to collect and process Personal Data only in accordance with its rights and responsibilities under the applicable laws and regulations, including the European Union’s General Data Protection Regulation (“GDPR”).

The basic principles under GDPR are that Personal Data shall be:

a. processed lawfully, fairly and in a transparent manner in relation to individuals;

b. processed only for specified, explicit and legitimate purposes and not processed in a manner that is incompatible with those purposes;

c. processed only in a way that adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;

d. accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that Personal Data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;

e. processed for no longer than is necessary for the purposes for which the Personal Data are processed; and

f. processed in a manner that ensures appropriate security of the Personal Data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures.

Please read this Privacy Policy before using the Website or submitting any Personal Data.

The Website contains links to third party sites or functionalities, which are not subject to this Privacy Policy. Zound Industries does not endorse and is not responsible for the privacy practices or the content on such third party sites or functionalities.

1. Collection and processing of personal data.

Please note that you need to provide Zound Industries with certain Personal Data if you would like to purchase products directly from Zound Industries (see also the term-of-purchase ), if you would like to subscribe for Newsletters or Marketing and in some cases when you contact the support or customer service.

If you choose to withhold any Personal Data requested by Zound Industries for such purposes, it might not be possible for Zound Industries to accept your purchase of products, subscription for Newsletters or Marketing or solve the matter that you would like to have solved by the support or customer service.

Zound Industries collects and processes Personal Data in accordance with this Privacy Policy.

1.1 Upon purchase of products.

The types of Personal Data that Zound Industries collects and processes upon purchase of products consists of the following for the following purpose and time periods:

Personal Data type:

Your name

Your shipping and billing address

Your mobile phone number

Your e-mail adress

Legal Ground and Purpose:

For the necessary purpose of fulfilling Zound Industries obligations related to the purchase, such as processing orders, perform delivery of the products, provide product warranty, resolving disputes, collecting payments, handling claims, withdrawals and repayment, and for compliance with legal obligations (such as book keeping).

Personal Data Retention Period:

For the time needed to fulfill Zound Industries’ obligations, including facilitating warranty obligations.

Personal Data type:

IP-adress

Legal Ground and Purpose:

For the necessary purpose of fulfilling Zound Industries obligations related to security and fraud prevention.

Personal Data Retention Period:

For the time needed to fulfill Zound Industries’ obligations towards law enforcement authorities and banks.

1.2 Upon acceptance of subscription of newsletters and marketing.

The types of Personal Data that Zound Industries collects upon subscription of Newsletters and Marketing:

Personal Data type:

Your e-mail address

IP-address

Legal Ground and Purpose:

After receipt of your consent, Zound Industries reserves the right to process the Personal Data for the following purposes: sending product information, special offers, running competitions, conducting market research, measuring interest in and improving Zound Industries’ website, products and services, sending you newsletters and product information.

Personal Data Retention Period:

Until withdrawal of consent. Please note however that for administrative purposes this might take up to thirty days.

1.3 Upon contact with support or customer service.

The types of Personal Data that Zound Industries collects upon your contacts with support or customer service:

Personal Data type:

Your e-mail address and other information you voluntarily provide upon contacts with support or customer service.

Legal Ground and Purpose:

For the necessary purpose of fulfilling Zound Industries’ obligations related to the contact, such as handling claims, withdrawals and repayment.

Personal Data Retention Period:

For the time needed to fulfill Zound Industries’ obligations.

1.4 Unsolicited personal data.

Any Personal Data related to you that you voluntarily choose to provide in any open areas of the Website, such as forums, commentary sections etc. are deemed to be given under the consent that Zound Industries has the right to process such Personal Data until further notice from you and you are informed that such Personal Data may be available to any other visitor of the Website and that Zound Industries may have difficulties, or even not being able, to keep track of such Personal Data.

If you would like Zound Industries to take action in relation to such information in accordance with what is set out in Section 3 below, Zound Industries may request you to provide information about where such Personal Data is located to take appropriate actions.

2. Third parties and personal data transfer.

Except as provided in this Privacy Policy, Zound Industries will not intentionally disclose your Personal Data to third parties without your consent. Zound industries may however disclose information to third parties, for them to process the same, in the circumstances set out below.

2.1 Zound industries’ service providers.

Zound Industries works with third party service providers who provide (i) Website and application development, hosting, maintenance, e-mail servers, and other related services, (ii) order fulfillment, payment fulfillment, product shipment, after sales services, support services and other related services, (iii) services related to the sending of E-mails, Newsletters, providing Marketing and other related services, and (iv) financial services, bookkeeping services and audits and other related services.

Such third parties may receive access to your Personal Data in order for them to provide the intended services for Zound Industries. Zound Industries will however limit the Personal Data provided to such third parties to what is reasonably necessary for such third parties to perform their obligation in relation to Zound Industries, and always subject to obligations of confidentiality.

2.2 Law enforcement and legal processes.

Zound Industries may disclose Personal Data if required to do so by applicable laws, court orders, judicial and government subpoenas or warrants, or otherwise to cooperate with law enforcement or other governmental agencies.

Furthermore, Zound Industries reserves the right to disclose Personal Data that Zound Industries believe is appropriate or necessary to take actions to protect Zound Industries and others from fraudulent, abusive or unlawful use or activity, to investigate and defend Zound Industries from third party claims or allegations and to protect Zound Industries business and legal rights, enforce contracts or protect the rights, property or safety of others.

2.3 Change of ownership.

Personal Data may be transferred to an acquirer or assignee as part of a sale of the business of Zound Industries, either in whole or in part, for the sole purpose of continuing the business subject to such sale and only of the recipient of such of the Personal Data commits to a Privacy Policy with terms materially consistent with this Privacy Policy.

2.4 Personal data transfer.

Zound Industries may transfer Personal Data to service providers, as stated in Section 2.1 above, located outside of the EU. Zound Industries will however at all times comply with GDPR requirements providing adequate protection for the transfer of such Personal Dara to such third countries and will try to minimize such transfer.

As concerns your Personal Data and Zound Industries’ processing of the same, you have the following rights:

Right to access:

You have the right to receive information if Zound Industries is processing any of your Personal Data, and if so, what kind of Personal Data, for what purpose and for what time period, etc.;

Right of rectification:

You are entitled to require Zound Industries to correct any errors in or update your Personal Data;

Right to be forgotten:

You are entitled to require Zound Industries to delete all Personal Data, or parts thereof, that is being processed by Zound Industries in certain circumstances;

Right to restrict processing:

You have the right to require that Zound Industries restricts or suppresses the Personal Data that Zound Industries processes or Zound Industries’ use of the same in certain circumstances; and

Right of data portability:

You have the right to export your Personal Data provided by you to Zound Industries.

In order to allow you to enforce your rights set out above Zound Industries provides you access to a personal account where your Personal Data can be managed, reviewed, corrected, updated and exported. If you haven’t created a login to your personal account you can create such login by using the same e-mail address as used during purchase.

You may also contact Zound Industries with regards to your rights via the contact information provided in section 10 below.

Upon contact with customer service for this purpose you may need access to the same e-mail address as used during purchase or registration with Zound Industries in order for Zound Industries to have the possibility of verifying your identity and right to access your Personal Data.

Please note that while changes or updates will be reflected within Zound Industries systems immediately or within a reasonable period of time, Zound Industries reserves the right to retain all your Personal Data for backups, prevention of fraud or abuse, satisfaction of legal obligations, or where Zound Industries otherwise believes that Zound Industries has the legitimate or mandatory reason to do so.

Zound Industries will not be able to correct or update any Personal Data in relation to orders for products being processed or being shipped to you.

4. Your right to lodge a complaint.

At any time you may contact Zound Industries to object to the processing of your Personal Data where processing is justified based on Zound Industries’ legitimate interests or where you believe that your rights to privacy under applicable data protection laws has been infringed upon. For such contacts please use the contact information provided in Section 10 below.

You also have a right to lodge a complaint with the relevant data protection supervisory authority.

5. Security policy.

Zound Industries is committed to keeping your Personal Data secure against unauthorized access or use, alteration, unlawful or accidental destruction and accidental loss by using for example accepted industry standards, modern software that is kept-up-to-date and appropriate administrative, technical and physical safeguards. This includes for example firewalls, password protection, and authentication controls. Only authorized employees, agents and service providers (who have agreed to keep information secure and confidential) have access to your Personal Data. However, you should be aware that there is always some risk involved in transmitting information over the internet.

In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your Personal Data, Zound Industries will promptly assess the risk such event has on your rights and freedoms and if appropriate inform you and the relevant data protection supervisory authority of such event.

If you believe that your Personal Data has been compromised, please contact Zound Industries via the contact information provided in Section 10 below as soon as possible.

6. Cookies and analytics information.

Zound Industries uses automatically collected information – however not any Personal Data – through cookies and other technologies to personalize your experience of the Website, to provide customized advertisement, information and content, and to monitor and analyze your use of the Website. Please see Zound Industries Cookies to obtain more information about the cookies and other technologies used.

Furthermore, Zound Industries uses analytics technologies (Google Analytics) to measure and evaluate the access to and traffic on the Website, and to generate navigation reports. Such technology is not collecting any Personal Data.

Google operates indpendently from Zound Industries and has its own privacy, please see google.com You may from some browsers opt out form the collection of navigation information by Google Analytocs by using Google's opt-out feature.

7. Changes and updates.

Zound Industries may update this Privacy Policy from time to time. Upon such updates Zound Industries will make the new Privacy Policy available on the Website and indicate the date of the latest revisions made.

You are encouraged to revisit this Privacy Policy periodically to keep yourself informed about any changes to this Privacy Policy. Your continued use of the Website, your personal account, contacts with the support or customer service or purchase of products after the revised Privacy Policy has become effective will indicate that you have read, understood and accepted the then current version of the Privacy Policy.

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