David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category adn set of competitors.

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2018 SILVER

Las Churchill Elecciones

Brand:
Los Paleteros
Client:
Los Paleteros
Agency:
Jotabequ Grey

2018 SILVER

Torrents Morghulis

2018 BRONZE

First Touch

In a category dominated by Goliaths pushing out the same, tired messages, gaining a foothold for newer entrants is especially difficult. Enter Tokio Marine: a relatively young upstart who gave consumers a new reason to take notice. How? By appealing to people’s emotions. By dramatising the ‘First Touch’ – that very first moment when a parent comes in contact with their newborn – Tokio Marine sought to awaken every parent’s protective instincts. These real-life stories truly hit home, with our campaign leading to a 126% increase in product sales.