Former Apple CEO John Sculley gives important advice to the BlackBerry. In a statement, he said that BlackBerry should change its strategy and stop producing hardware.

Sculley, who served as CEO of Apple from 1983 to 1993 said that BlackBerry should focus on developing a secure messaging applications. He also believes that by developing it, the BlackBerry can be developed and can be equated himself with the world renowned brands like BMW.

John Sculley himself known as a user of BlackBerry products. Even more recently, this time he’s using new products from BlackBerry, the BlackBerry Q10.

BlackBerry itself is still struggling in the smartphone market. Although they’ve launched a new smartphone such as a BlackBerry Z10, Q10 or Q5, a Canadian company that still has not been able to raise significantly the BlackBerry name.