"2017 Detroit Lions Uniform Reveal"

The Detroit Lions set out to reveal their new uniforms to the world in spectacular fashion. Together with Cutters Studios, they created and produced an event like no other. Our concept was part event, part art installation. We built a massive geometric lion head sculpture as the centerpiece to the immersive experience. Our teams first modeled the head in Maya and then built and animated all of the projection maps in Cinema 4D. Finally, we composited everything in After Effects. To help visualize the whole show for approvals, we built a scale scene in 3D as well. Together with our production partners, we constructed giant two-story-high screens to project the heritage and the heart of the Lions organization. We also helped devise a themed choreographed dance routine by the Lions’ Cheerleaders. Overall, 3,500 Lions fans got to experience the show in person, while over 300,000 fans watched it all happen LIVE on the official Facebook page.