CAPE CANAVERAL, Fla., March 20 (Reuters) - The Obama administration is preparing for a space tourism industry that is expected to be worth $1 billion in 10 years, the head of the Federal Aviation Administration's commercial space office said on T ues day.

Rocket planes and spaceships to carry passengers beyond the atmosphere, similar to the suborbital hops taken by Mercury astronauts Alan Shepard and Virgil "Gus" Grissom in 1961, are being built and tested, with commercial flight services targeted to begin in 2013 or 2014.

"Based on market studies, we expect to see this type of activity result in a $1 billion industry within the next 10 years," George Nield, associate administrator for the FAA's Office of Commercial Space Transportation testified before the House Subcommittee on Space and Aeronautics.

"This is a new and growing industry. If you look at the last 25 years, almost all the launches were for the same basic purposes - to launch a satellite, such as a telecommunications satellite, to orbit - and that level of business for that part of the industry is continuing today. But there are several new segments that we see just on the horizon," Nield said.

The boom in launch business is expected to begin this year, he said in the hearing, which was carried via webcast.

NASA has hired two companies, privately owned Space Exploration Technologies and Orbital Sciences Corp., to fly cargo to the International Space Station, a $100 billion research complex orbiting 240 miles (386 km) above Earth. The contracts are worth a combined $3.5 billion.

"We know that's going to start soon, probably this year," Nield said.

Also on the horizon are commercial flights that reach at least 62 miles (100 km) above the planet, an altitude that exposes passengers to a few minutes of weightlessness and a view of Earth juxtaposed against the black sky of space.

In addition to tourism, suborbital spaceflights are being marketed and sold to research organizations, educational institutes and businesses that want to conduct experiments and fly payloads in space.

One company, Virgin Galactic, an offshoot of London-based Richard Branson's Virgin Group, already has collected about $60 million in deposits for rides that cost $200,000 per person.

"Exactly when those launches will start is hard to predict, but it looks very very clear it's going to be in the next one or two years," Nield said.