New ads from Pretzel Crisps in New York City are causing quite a stir. The offending words? "You can never be too thin." Critics say the ads are trying to make people feel bad about their bodies, even encourage disordered eating. Skip lunch and have a few dry pretzels, for instance.

The company released a statement indicating that they're considering "making some adjustments to the campaign"--yeah, probably a good idea guys.