Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

Transform Your Marketing

The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.

“ Audiences everywhere are tough.
They don’t have time to be bored or brow beaten by orthodox, " old-fashioned advertising. We need to stop interrupting what people are interested in &" be what people " are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)28

Be helpful. Helpful is the
new viral. ask yourself how you can be of service to Helpful your current and potential customers. What problems can you solve? What questions Relevant can you answer? What knowledge can you share? Remarkable Read more: http://blog.hubspot.com/blog/ Frequent tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN32

“ What we really need
is " a mindset shift that will make us relevant to today’s consumers, " a mindset shift from " ‘telling & selling’ " to building relationships.” JIM STENGEL FORMER GLOBAL MARKETING OFFICER " FOR PROCTER & GAMBLE53

how·to –noun" " A set
of step-by-step instructions for accomplishing a certain task or reaching a certain objective."54 SOURCE: RANDOM HOUSE DICTIONARY

ABOUT HUBSPOT. HubSpot is an
all-in-one marketing software platform for small and medium-sized businesses. 4,000+ companies use HubSpot to generate " over 500,000 leads per month. LET’S BE FRIENDS ONLINE! http://blog.hubspot.com/ Twitter.com/hubspot Facebook.com/hubspot Linkedin/com/hubspot Youtube.com/hubspot ﬂickr.com/photos/hubspot64 NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.