The art, craft and business of blogs and podcasts

Kursnummer: 11719

Blogs continue to be a force in the digital world. Podcasts are experiencing the biggest growth ever. If you an established or beginning journalist or writer, a communicator for NGOs, nonprofits, or start-up businesses, this three-morning „quick dive“ into the world of blogs and podcasts will give you the information–and inspiration–you need to start (or improve) your production.

Agenda

Morning #1
The enormous blogosphere. The crowded world of podcasts. What is already out there? Why jump in? Are blogs still relevant? Why do podcasts „podfade“? Defining your purpose and expectation.

Morning #2
Skills needed to create–and MAINTAIN– a blog or a podcast. Is collaboration the way to go? What you need to know about „monetizing.“ Creating a proposal for a blog or podcast

Morning #3
Discussion and critique of your ideas and proposals. How to move forward.

Your Trainer:

Lauren Kessler (laurenkessler.com) is an American journalist and the award-winning author of 9 books who combines lively narrative with deep research to explore everything from the seemingly romantic but oh-so-gritty world of ballet to the wild, wild west of the anti-aging movement, from the stormy seas of the mother-daughter relationship to the hidden world of Alzheimer’s sufferers.

Her books have been Wall Street Journal and People magazine „best“ selections, Washington Post and Los Angles Times bestsellers. She has written for the New York Times magazine, Los Angeles Times magazine, O (Oprah) magazine and The Nation among others. Her book of essays on the art and craft of writing, Gute Texte, was just recently published in Austria.

She blogs at www.laurenchronicles.com about wellness and living an engaged life. Kessler is an international speaker and workshop leader and the creator of two graduate programs in narrative journalism at the University of Oregon.