Jon Schallert is an internationally-recognized business consultant and speaker specializing in teaching businesses how to turn themselves into Consumer Destinations. Jon’s 14-step Destination Business strategy has been used extensively by businesses large and small to help them capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. This strategy breaks down the process of how a business tries to market itself and elevates the unique qualities that a targeted customer finds most important. Using this strategy often means ignoring the tried-and-true marketing methods that industry-leaders traditionally use and focusing on increasing the “marketing scope” of a business, which in turn pulls targeted customers and the media from outside the traditional geographic marketplace of the business. His approach causes results to happen!

Hotel Information

This year's Virginia Community Viability Institute will be held at the Hilton Richmond Hotel & Spa Short Pump in Richmond, Virginia. Conference attendees are responsible for making their own hotel reservations.

To reserve a hotel room at the conference rate of $91.00, plus applicable taxes and fees, either call the Hilton Richmond Short Pump at