How ChanaHorowitz started their logo design journey

Company name

The Zone

Overview

We are a Jewish summer camp that caters to a diverse group of religious and irreligious campers. We have an extremely upgraded and modern campus in upstate NY. We also have year-round programming to keep in touch with our campers.

Tell us a bit about who you are and the people you reach

looking to attract children (ages 10-16) and their parents looking for a quality summer camp

Requirements

Until recently, we have portrayed ourselves as two separate camps: "boyzone" and "girlzone". We now want to rebrand ourselves as ONE camp, that has two separate campuses.
The logo should be modern, FUN, appropriate for the summer, but not so much that it will look funny on our year-round mailings. The fact that it's Jewish should be very subtle, and not dominating the logo at all. Also portray how we'd adapt the logo for the two separate divisions. Design should allow for versatile media applications (i.e. screen printing, embroidery, etching, etc)