Category: Marketing

As an entrepreneur or business owner, you want to get your product, services, and brand in front of as many potential consumers as possible without investing too deeply in unnecessary advertising costs. You’ve done the right thing and set up profiles on all the top social media platforms, but how do you capitalize the biggest audience out there? By creating a posting schedule for Facebook! Arguably one of the most influential mediums in modern history, Facebook has garnered the attention 1.94 billion active monthly users worldwide (as of March 2017)…

Unless you’ve been living in a cave for the past five years, you’ve probably seen those photos or graphics with funny, silly, or sarcastic text superimposed over them known as memes. Memes are proliferated across the internet via social media sharing, and apart from providing a few chuckles, are often used as a means of conveying more meaningful messages. The goal of a meme is to achieve “viral” status – meaning that it is spread rapidly from person to person via sharing on the Internet and social media platforms. But…

Everyone is embracing Pinterest these days. And rightly so. Pinterest for entrepreneurs can drive huge traffic from a small amount of work, so it should absolutely be included in your marketing plan. Pinterest ranks only second to Google search engines and Google owned companies and statistic show that Pinterest users spend double than those referred by Facebook – Pinterest users are more ready to buy. Lets get to work making your Pinterest profile the best it can be… Entrepreneurs and small businesses should be using Pinterest to market themselves too,…

Snapchat, the mobile photo/video messaging app loved by tweens and Millennials the world over, is now a force to be reckoned with in the business world. Although messages sent via the app appear for only 10 seconds once opened by recipients, the platform itself has embraced by major corporations such as Gatorade, Coca-Cola, JP Morgan Chase, Universal Pictures, Verizon, and Vans. According to their own internal data, more than 150 people in the United States use Snapchat every day, and of those users, 60% are actively snapping on a daily…

Effective marketing is the lifeblood of nearly every business on the planet. Increasing ROI is on every business owner’s mind. That said, it never ceases to amaze me at how many of those same business do such a poor job of it. Case in point, how many times have you heard a car dealer announce on the radio “if you’re in the market for a new BMW….. call us for the lowest prices,….best service…. Blah blah blah” Sound familiar? First of all, the percentage of the audience that is actually…

Erase the word marketing from your vocabulary! People today are bombarded by ads and quite frankly ignore them, so don’t waste your time. The word to focus on is content. You have probably heard the word tossed around, but may not be sure exactly what that means or how it should apply to your business. So let me give you some insight. First, content means just that, content. It could be a blog post, photograph, video, or even a podcast. It should be original and fresh, meaning newly created weekly,…

While doing some research on best practices for slide presentations & videos I came across this article on Hub Spot – 25 of the best PowerPoint Presentations and Examples That Every Marketer Should See. There are some great tips on presentation content and how to keep your audience engaged. Worth checking out. Cheers!