People streamed over one trillion songs in the first half of this year — 1,032,225,905,640 to be exact

Streaming is the future of music. With the Apple — the behemoth
of music downloading — finally lumbering into the fray with Apple
Music, the question is no longer “if” streaming will dominate,
but which streaming service will prevail.

But now Next Big
Sound has provided us with some astounding context to
streaming’s rise in popularity. In the first six months of 2015,
the company, which is now owned by Pandora, tracked over one
trillion online plays in total. The exact figure is1,032,225,905,640 streams.

By way of comparison, people paid for about 531 million
downloads in the first six months of the year, according to
Nielsen. In other words, people streamed almost 2,000 songs
for every one they paid to download.

According to Next Big
Sound, those streams spanned YouTube, Vevo (minus overlap),
Vimeo, Spotify, Rdio, SoundCloud, and, of course, Pandora. It
didn’t even take into account Apple Music, which had no released
at the start of the year.

That number is well beyond all
the streaming data Next Big Sound tracked for the entirety of
last year, even without Pandora’s data (which they only included
this year).

The
data also exposed SoundCloud’s rapid growth. Next Big Sound
observed almost 5 billion plays on the service in May of this
year. This is twice the same month last year and five times the
year before that.