Why Online Reviews Can Make or Break Your Client Base

You know that customer testimonials are important to your business, but do you know just how important they are? Consider this: 71 percent of online consumers say positive reviews make them more comfortable buying a product, according to a survey by PeopleClaim.com, a Web site that fields and publishes consumer complaints about all types of businesses. What’s more, 82 percent say online reviews are “extremely valuable” or “valuable” when making a purchasing decision.

This infographic from PeopleClaim.com illustrates how online reviews influence consumers’ buying behaviors and decisions. One thing worth noting upfront: Consumers are willing to pay more for a product that gets an “excellent” rating versus a “good” rating, according to the survey.

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Excellent infographic. Does one negative review on a RATE YOUR AGENT site NEG my entire collection of Testimonials? Will Yelp get more page views than Youtube? Is it possible that the Clients expectation were unrealistic or illegal? Will you offer rebuttal to the comment?

Thank you for a very valuable information. What would you say though – what is more harmful to a website – no reviews or greater portion of bad reviews over good ones? No reviews = suspicious, mixed reviews = company is in business. Would be grateful for your opinion!