Reporting for TrueView campaigns and ad groups include metrics specific to video ads, including views, view rate, and earned actions, that aren't available in all AdWords campaign management tools.

Ad groups will each be assigned a format (either in-stream or video discovery), and can contain only ads of that same format. For example, an in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a video discovery ad group can contain only video discovery ads and their associated targeting criteria and bids.

If you want to run both in-stream and video discovery formats in the same TrueView video campaign, you will need to create multiple ad groups.

To create a TrueView video campaign with only one ad format, follow the first set of instructions below. To create a TrueView campaign with both ad formats, continue to the second set of instructions below to create an additional ad group.

Note

Each ad group can contain only one TrueView ad format, either in-stream or video discovery. To create bumper video ads, you’ll need to create a separate campaign. Learn more about bumper video ads

How to create an ad group

Click the Campaigns tab to select the campaign to which you want to add a new ad group.

Note: Your video campaigns are located with your other campaign types (if any) from the "All campaigns" drop-down menu. You can also use this drop-down menu to view only video campaigns by selecting Video campaigns.

Click the Ad groups tab, and then click the +AD GROUP button.

Enter an ad group name.

Next to “Your YouTube video,” choose a YouTube video.

Next to “Video ad format” choose either In-stream ad or Video discovery ad.

Note: An ad group can contain only one ad format.

Enter the required information to create your ad. Note: You can always save your ad group without creating an ad.

Set a bid amount.

Edit the targeting methods you want to use for your ads. By default, your ads will show to all viewers.