Aimed at print service providers that want to use web-to-print to extend their service offering and reach new business-to-business (B2B) markets, Apogee StoreFront 2.1 brings a series of new features centered around the print buyer experience.

Support for personalized stores is one of the main new functions. With Apogee StoreFront you can now customize a store so that individual users only see those products and categories that they need. This is a powerful tool for setting up e-commerce stores for dealer or franchise channels as well as for large corporations that operate across various countries or markets.

Version 2.1 also features support for Google Analytics, allowing PSPs to finetune their stores by monitoring buyer behavior and conversion rates within a store, as well as the effectiveness of promotion campaigns on the web, social media or in print. For printer buyers there is a new order history search, which simplifies the reordering, correction and customizing process.

"Our focus on the end-user experience goes beyond more refined controls and an easier reordering process. We see that more than half of the items ordered in a web store are products that are personalized by the print buyers," said Andy Grant, Head of Software, Agfa Graphics. Occasionally such customized business cards or posters may contain typos or other mistakes that need to be fixed with minimal overhead. Apogee StoreFront 2.1 makes it easy to do last-minute corrections, which will automatically be submitted to the prepress workflow. Such cost efficiencies are key in today’s competitive market."

Asanti StoreFront 2.1All the features in Apogee StoreFront 2.1 (www.apogeestorefront.com), which was recently honored as the “Best web-to-print solution” by the European Digital Press Association, are also available in Asanti StoreFront 2.1, allowing Sign and Display producers access to the same web-to-print interface with their customers. As cloud-based solutions, both Apogee StoreFront and Asanti StoreFront offer a fast and affordable entry into the web-to-print market. Tight integration with both the Apogee Prepress and Asanti production workflow systems saves PSPs time and helps them avoid repetitive data entry.