Low

Insight

Medium
This Hint is worth investigating further, and may warrant further attention depending on the type and quantity of URLs affected.
Opportunity
This Hint represents an opportunity for optimization.

Has incoming followed links that do not use descriptive anchor text

This means that the URL in question receives incoming followed links from other internal URLs, which do not use descriptive anchor text (they instead have anchor text like 'click here', go', 'here', etc...).

Why is this important?

Internal linking is the main way you help users and search engine crawlers discover pages on your website. From an SEO perspective, internal links are the most effective method of indicating to search engines the relative importance of pages on your website.