Driven to Growth

Mahindra Holidays' post-Corona growth plan aims to leverage the rise in domestic tourism which is expected to be driven by road-trips once the lockdown eases across the country.

Despite the very challenging business environment Mahindra Holidays reported good numbers for the year ended March 2020. It earned a total income of Rs. 1,037.1 crore, up 7.6% YoY, while profit before tax jumped 23.7% toRs. 123.9 crores.

The company has put in place a robust plan to overcome the challenges posed by the Corona pandemic and the need to maintain social distance. With trust becoming a critical differentiator unlike pre-Corona days when price used to be a key concern, Mahindra Holidays being a very trusted brand is well poised to ride the post-lockdown growth in domestic tourism.

With demand for 'drive-able' destinations all set to become the trend in the new normal, the company plans to first re-open resorts that are at drivable distances from major metro cities once the lockdown is lifted.

"At Club Mahindra, we have over 255,000 member families and once travel restrictions are relaxed and state borders open up, and people feel comfortable enough to travel again, we expect our members and their families to start travelling to our resorts in their own vehicles, since we are at drivable distances from major cities," said Mr. Kavinder Singh, MD and CEO.

Mahindra Holidays, the byword for hospitality and quality of service, has also devised several protocols to ensure social distancing at its resorts. The entire staff is being re-trained to deliver contactless service and to ensure the highest standards of safety and hygiene for guests.

"The entire guest experience right from check in to resort experiences including F&B will be contactless. Our best-in-class experiences will help keep our members and their families engaged, while maintaining the highest safety and hygiene standards," added Mr Singh.