Watch This: Arcade Fire – “Reflektor”

By: Hilary Johnston September 13th, 2013

Say good-bye to Daft Punk’s “Get Lucky” – radio has a new track to overplay, and ultimately kill. Arcade Fire’s latest, “Reflektor”,is not only infectiously catchy and modern, it’s also emblazoned with the vocal stylings of David Bowie and the production of LCD Soundsystem’s James Murphy, making, if possible, the Montreal outfit cooler than one could fathom.

The trouble is, the song feels like a deliberate hit and not necessarily their own vision. Although the lyrics touch on social commentary similarly to their previous work (“We’re so connected / but are we even friends?”), the glitz of the track, as well as its accompanying video and PR campaign, seem to be at the expense of the classic Arcade Fire spirit. The full album is slated to drop on October 29th and I can’t wait to hear how the song fits into a larger collection. Will it be as amazing as their past three albums, or is it just a rejektor?