“I spent years studying how other law firms use their voice in social media. Some do a good job, but most do a really bad job,” lawyer Jessica Hoerman of Edwardsville, Illinois, said in a story for the May issue of the ABA Journal. Lawyers need to be engaging in conversations or interacting with prospective clients online rather than overselling their services and work, she says.

In the same article, a web marketer talked about how he tried to find potential clients for a major law firm after a news report about how a company had been dumping toxic chemicals into the ground for years by running paid ads on Facebook. The ad was seen in 130,000 residences in the affected area. It made more than 120,000 impressions and more than 780 engagements—at a cost of several hundred dollars.

A 2017 Attorney at Work survey said 67 percent of lawyers manage their own social media, while 23 percent get some help, and 10 percent hire someone else to do it all for them.

This week, we’d like to ask you: How do you use social media to market your practice? Do you maintain social media accounts or have a staffer or vendor do it for you? Do you eschew social media entirely?

Answer in the comments.

Read the answers to last week’s question: Do you ever send handwritten notes to professional contacts?

Featured answer:

Posted by Anon: “A few years ago I attended a legal writing training presented by a fairly well-known scholar in the field. On handwritten notes, he shared an observation that immediately rang true, and which I think is apt here (paraphrased, of course): think of the times you’ve received a handwritten card or note in the mail; among a few or maybe several pieces of other mail, it’s always the first thing you open.”