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Every time I suffer through the (simultaneously timed) commercial breaks on one of the network evening news shows I wish I could read a story about prescription drug advertising on television. I’ll bet these ads now account for two-thirds or more of revenues for the network news shows, whose viewer demographics are apparently perfect targets for drugs directed at older people with erectile dysfunction, withering bones, dry eyes, insomnia, lung malfunction (as illustrated by an elephant sitting on some guy’s chest), incontinence, and whatever it is that is cured by something called Cymbalta, whose ads I think I saw on all three shows the other night.

Author Profile

Steven Brill’s book – “America’s Bitter Pill: Politics, Money, Backroom Deals, and the Fight To Fix Our Broken Healthcare System” – was published last month by Random House. He has written for magazines including New York, The New Yorker, Time, Harpers and The New York Times Magazine. He founded and ran Court TV, The American Lawyer Magazine, 10 regional legal newspapers and Brill's Content Magazine. He also teaches journalism at Yale, where he founded the Yale Journalism Initiative.