Industry Insights

A successful rebrand hinges on several elements – not just on the visual identity. The identity is a result of having a strong plan in place first. The critical components listed in this article are spot on.

“The importance of a name increases manifold when you are trying to name a brand or an organisation. A name becomes your brand’s identity and it is imperative to get it right. But there are many factors one needs to keep in mind when naming their brand.”

These are excellent tips although I would have liked to see them listed in order of priority. Number 7 (Have clarity first) should absolutely come first. Without clarity, the process is a waste of time and money.