well, we all are always trying to find ways to make money, but if we make a certain watc brand as investment, take a look at what happened to AP or PP. The mentality of the collectors is not solely on the watch anymore, rather they keep asking for models that CAN make money. I have few friends in the watch business, and they complain nowadays the most frequent Q people ask before buying a watch (particularly ROO/Hublot/Panerai), is "which is going to go up in value?" or "which one is a good investment?"...is this what watch collecting is about?

I choose my watch now based on passion, for investment I have invested a lot in stock market