About

Advertising on the Grammys

Published:

Fans Know Best

Target lets fans share in the 2012 Grammys spotlight

For this year’s Grammys, we promoted Target's featured artists by shining the spotlight on the fans those artists inspire. To do this, we found online videos of fans covering each artist's signature song and filmed those fans singing their own version. This year it was the fan's time to shine.

Eleven year old singer, Denise Bestman, became a viral sensation after 40 million Grammy viewers saw her performance.