Sydney Shelton, a single mother to 3-year-old Cayden Jenkins, says she brings her child to her job after he gets out of school, and that she was unaware that Roth took a picture with her son. Roth told WAGA he didn't think Shelton would mind.

Shelton tells WAGA she was heartbroken to read the comments on Roth's Facebook post. People called her child "Kunta Kinte" and said they didn't know Roth was a "slave owner." Roth himself wrote, "he was feral."

While Roth's post has been deleted, the social media response continues. Shelton created her own Facebook post about her son with the hashtag #HisNameIsCayden, and the response on social media has been overwhelming.

Keenan Gibbons wrote, "You handled yourself well Syd. I'm can only imagine how those comments hurt you to the core but God always has the final say so."

The Polaris Marketing Group, where Roth worked, confirmed he was fired in Facebook post Friday:

Polaris received a lot of positive feedback on Facebook for their response to the controversy.

Chanda Daniels said, "I don't know your business but I am going to read more and use you when I can! I applaud your values and actions!"

Another user, Treva Nichole Williams said, "When my business is big enough to need marketing advice, Polaris will be the first place I visit. Thank you for standing up for what's right."

Others weren't so friendly. Thomas Hewitt wrote, "Sounds like a typical company just trying to save face. We all know you don't give a rats a-- about things like this. The only reason something was done is because it went viral online."

WAGA reports that Roth has emailed an apology to Shelton, but Shelton has not found the words to respond at this time.