Audi - bringing the Spurs Cockerel to Life

Audi is celebrating its sponsorship of Tottenham Hotspur with ‘Dare to be Different’, a campaign that shows the two brands coming together in a humorous twist on "run-of-the-mill" sponsorship content.

The campaign was created by socially-led creative agency We Are Social Sport and production house We Are Social Studios. It is the first Audi execution to feature Tottenham Hotspur talent following the car manufacturer's four-year agreement as the Club’s Official Car Partner last August. It is also the first marketing campaign to bring the club’s cockerel emblem to life.

Players Dele Alli, Christian Eriksen, Davinson Sanchez and Lucas Moura feature alongside an unlikely co-star - a real-life version of the Spurs Cockerel logo. While the players admire the Audi Q8, it’s the cockerel who manages to get behind the wheel....