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Indie and Small Press Book Marketing Cheatsheet

This free book marketing cheatsheet is the culmination of more than a year of research, experimentation and expert feedback into how to market books, particularly in the case where the author gets little to no help, as is typical for indie and small press published books.

Based on my own experiences selling fifteen thousand books in my first year as an author, it will help you create a better book, get reviews, incrementally build credibility, reach influencers, and sell more books.

If you find the cheatsheet valuable, you may also want to check out the companion book that explains in more detail how to implement the marketing plan. Indie & Small Press Book Marketing is available for kindle and in paperback.

“Finally, a structured approach to marketing books.”– Tonya Macalino, author of Spectre of Intention and The Shades of Venice“Even for the traditionally published author, this book is full of great stuff! It takes a detailed, easy to follow approach to promoting your book. Highly recommended!”– E.C. Ambrose, author of The Dark Apostle series "Chock full of actionable marketing tips I wish I'd known years ago."– Gene Kim, author of The Visible Ops Handbook and The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win"Too many authors say there isn't any way to market your ebook. The answer they say is to just write another. Will Hertling's story demonstrates there is another path and now he has put that path down in a book that is easy to execute and full of useful information."–Erik Wecks, author of Aetna Rising: A Snowballs's Chance in Hell and Brody: Hope Unconquered.

A.I. Apocalypse: Leon Tsarev is coerced into writing a computer virus. The virus, written on biological principles, evolves out of control, halting all the world's computers, including emergency services, transportation, and payment systems. As deaths mount, it becomes a race against time to restore the computers, except that the virus has other plans.