Toy Fair 2012 to promote active play

As the Olympics return to London, Toy Fair will be marking the occasion by encouraging children to engage in active play from an early age.

Exhibitors wishing to get involved may provide samples of activity toys (or images if the physical products are too large) for inclusion in the active play display next to the press office on the gallery level.

The BTHA will also be putting together an activity toys e-booklet which will be launched at Toy Fair and published on the BTHA website.

Members may submit their activity toys to majen@btha.co.uk for inclusion. Please send up to 100 words description, RRP, age range and one image.

Following two consecutive years of NPD-reported market growth, the BTHA expects to be going into another strong year for toy sales as London’s Toy Fair ranks up a 70 per cent exhibitor return rate for next year’s show.

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.