ThreatMetrix®,
The Digital Identity Company® today announced the Winter ’18
Release, which features new industry-level classifications and
performance enhancements which bolster ThreatMetrix real-time solutions.

Improving Performance of the Digital Identity Network

ThreatMetrix has invested in significant upgrades across the Digital
Identity Network®:

SmartID has been re-architected to provide superior and faster
cookie-less device recognition. This delivers improved global matching
across the 4.5 billion unique devices on the ThreatMetrix Network.

Improved responsiveness in the ThreatMetrix Decision Management
Portal, supported by a new data warehouse and acceleration layer for
reporting.

Infrastructure investments across multiple global data centers to
support resilience and peak throughput.

“ThreatMetrix has pioneered new capabilities in the digital identity
space. However, we see the ongoing fine-tuning of existing technologies
as equally important. This is why we have invested heavily in improving
the accuracy, latency and usability of key features within the Digital
Identity Network, so that our customers can get even better results;
particularly in the run up to the holiday season,” says Alisdair
Faulkner, chief products officer at ThreatMetrix.

Deeper Industry-Level Analysis

The new industry classification feature allows customers to derive more
value from the Network at an industry level. For example, customers can
compare attack rates and target metrics such as optimum review rates by
industry type, as a filter within rules for fine-grained analysis during
policy evaluation. This is ideal for customers who have unique reporting
needs and want to benchmark performance.

The classification is a two-tier system defining a primary industry
(e.g. banking) and a secondary industry within it (e.g. credit union).
This feature is also useful for customers that have their own
multi-level structures to classify events from each sub-organization
according to its own industry type.

Additional Items

New attributes have been added to enhance data modelling and support
upcoming features.

New reports have been added, including reason code analysis, top rules
activated, unknown sessions and device recognition.

JavaScript verification enables customers to verify the integrity of
the JavaScript delivered by ThreatMetrix to ensure that the code has
not been altered during its delivery.

ThreatMetrix ID: The world’s first unique, anonymous customer
identifier for the 1.4 billion users on the ThreatMetrix Digital
Identity Network®. This technology features an interactive
graph visualization of attributes related to an individual, a
confidence score on the veracity of the ID and a trust score.

“Since 2009, ThreatMetrix held a clear vision to revolutionize the way
fraud and authentication decisions are made,” adds Faulkner. “We have
relentlessly pursued this goal with each enhancement across our digital
identity intelligence, end-to-end decision platform and integrated
strong authentication capabilities. The culmination of nine years of
innovation in this space is ThreatMetrix ID, the world’s first and only
digital ID of its kind.”