Crunch Pak to debut new items in its 'Apple Snackers' line at United show

by | April 19, 2010

Crunch Pak, maker of sliced fresh apples, will introduce additions to its
"Apple Snackers" line at the United Fresh Produce Association show, which
was scheduled for April 21-22 in Las Vegas.

"Apple Snackers" are nutritious snacks that contain interesting combinations
of fruits and other sides, such as dips and cheese, in a mini-tray. Crunch Pak
now makes fresh "Apple Snackers" choices that include apples, cheese and
grapes; apples, cheese and pretzels; and apples, cheese and caramel.

The line additions include combinations of apples, peanut butter and raisins;
apples with caramels and chocolate morsels; apples, cheese and crackers;
apples, pretzels and raisins; and apples, granola and peanut butter. The new
"Apple Snackers" will begin shipping in May with a suggested retail price of
$1.99 to $2.29.

Crunch Pak is adding the new "Apple Snackers" items to meet the growing
demand for healthy, convenient, portable snacks, said Tony Freytag, national
marketing director.

"Snacking items are among the fastest-growing segments of the fresh fruit
category," he said in an April 7 press release. "Apple Snackers appeal to
children and adults; we have something for everyone in a package that is
easy to grab and go."