Arctic Cat Expands Dealer Network

The popular American ATV and ‘SxS’ brand, Arctic Cat, is quickly clawing its way through Australia’s key rural regions and drawing the attention of serious buyers.

Arctic Cat Australia’s most recent appointment is the established business of ‘Toowoomba Bikes and Bits’. Dealer principal Ian Watts welcomes customers to his store in Prescott Street to meet the new and ultra tough Arctic Cat ATV and Side by Side range.

“The initial interest in the brand has been exceptional; for customers who are looking for a top quality alternative the Arctic Cat product line-up definitely offers that. Arctic Cat’s strong history of over 50 years in the USA is reflecting in customer’s comments on how great it is to see Arctic Cat ATVs and Side by Sides being sold and supported in Australia as the premium brand they are”. Watts comments.

Arctic Cat Australia will be supporting Toowoomba Bikes and Bits at this year’s FarmFest event on site E/24-25. “We’ll have a good range of product for you to come and see from our DVX90 youth model through to our tilt-tray and twin seat 700cc ATVs.

Of course the show stopper is always the popular 700HDX Heavy Duty Side by Side which will be available for demo during the event” commented Arctic Cat Australia’s Simon Gloyne.

Rob Fraser – General dogsbody & Director
Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, many years ago. He has maintained a strong interest in the industry ever since and was hooked on 4WDriving way back then.
Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures.
He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive.

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