The smell of warm bread just taken out of the oven attracts the customers to this bakery from the road: the challenge was to transform this olfactory note into a tangible architecture. The counter, enveloping like an embrace and luxury like a jewelry, exposes the bread as precious gems; suspended and ethereal in the environment thanks to the leds positioned in the lower part. The part behind the counter is studied in details: bread exhibitors in wood are mixed with playful blackboards and shelves adorned with plants. To emphasize the diversity of products offered by the bakery is the entrance wall, characterized by vinyl writings reminiscent of the typical used ingredients. At the basis of the design choices of the bakery is the desire to create an aseptic minimalist environment where the architecture gesture is subdued compared to the displayed product, the real protagonist of the interior.