PowerScreen has been audited by AC Nielsen Media Research since April 2004.The research is based on a random sample of 10,000 individuals aged 15 years and above per year at their homes across Peninsula Malaysia. From this continuous tracking audit, PowerScreen is able to provide time relevant data on its viewership demographic profile to assist advertisers in evaluating their return on advertising investment vis a vis other media

Four Powerful Unique Features

PowerScreen dazzles viewers with large-format, fresh & impactful commercials and trailers (Advertainment) when they are dead bored in traffic jam. This capture audience do no switch off, zap or zip away ads!

Targets the affluent, trendy, youthful, high disposable-income yuppies, DINKs, Whizz kids and trade reseller. These groups who consume large amount of brand marketing messages form reference group for the majority.

Promotoes style and trend in you brand, reflecting the city's high life. Advertising among prestigious and well-known preferred brands associates with upmarket image for your brand.

Delivers the highest frequency vis-a-vis any other media, reaching your target customers with the lowest cost per thousand (CPM)