Online & Email Marketing

Like to get followed.

Social media plays a critical in building up your online marketing audience. It’s inexpensive, and can help your reach customers in ways that traditional marketing can’t.

By developing an active social media presence for your organization, you allow yourself to become a part of the discussion. Your build your own narrative, and show the world that you are actively engaged in your industry news. Social media also represents an extremely cost effective way to market your organization online.

Learn more about Online & Email Marketing

Profile Setup and Branding

Your social media profiles are just one more piece of your branding puzzle. The imagery, voice and content that you produce on social platforms should align with your general branding across other marketing channels. We can help you setup a professionally branded social media profile, and show your team the basics in getting started.

Setup & Configuration

It’s important to correctly choose and set up your social media accounts. We can assist in helping your organization select the platforms that are best suited for your industry, as well as get them setup for you.

Profile Branding

We’ll be able to take your existing branding requirements and create imagery that you can use in your social media accounts. We can help with the basics like profile pictures and cover photos, as well as designing custom post imagery for promotions.

Best Practices

Need help getting started? We can assist in the basics of how to best use the various popular social media platforms. Even for more advanced users, we can help go through some of the more complex options that social media sites offer.

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PowderKeg has been a great partner with Calibra. They helped us with our website re-design and we continue to use them for our e-marketing efforts. They strive to create a true partnership—one that is customer-focused and responsive.

Diane Hamilton
Calibra

Social Media Growth

It’s important to continually be trying to grow your social media presence. The higher the quality and quantity of your social media followers, the more impact you are going to have from utilizing those platforms. With continued effort, your organization can become a prominent voice online.

Organic Growth

Using your existing customer relationships and name recognition, you’ll likely be able to develop followers without the need of paid advertising. Sharing links to your profile through other marketing channels is a great way to get started.

Paid Growth

When you are ready to take your account following up to a new level, many of the social media platforms offer paid advertising solutions to help target, and grow your follower base. We can consult our clients on how to best utilize the paid methods.

Content Strategy

In order to maximize the reach of your social media efforts, it’s important to have a great content strategy. This means churning out content that has value to your followers, but also continues to align with your brand’s efforts.

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Fort HealthCare

Powderkeg has created and sent many types of emails during our partnership with Fort Healthcare in order to help them connect with their community.

Your Message, Straight To Their Inbox

Custom Email Sends

Our skilled team of designers and developers can help create custom email campaigns for your organization. These unique email sends are great for promoting special events, products or just as a creative way to reach out to your email list.

Email Template Creation

Does your organization already utilize an email sending platform like MailChimp or ConstantContact? We can create custom branded templates that can be used in those services for future sends to your list.

Email Marketing Strategy

Email marketing is an effective and low-cost way to reach out to a large number of interested viewers. It also has the added benefit of extensive tracking and analytics capabilities. For clients looking to get their start in email marketing, we can help consult on best practices and strategy.