Why can't I bid more than $200 on my .ETH name?

When you buy a .ETH name through Internet.bs you are able to purchase it using regular currency. However, we are purchasing on your behalf using Ether in the Ethereum blockchain and to do we need to maintain our own store of this digital currency. As it can occasionally be difficult to obtain Ether we have limited your bid amounts to ensure we are able to service all customer requests with the Ether we have in reserve.