Retail Analytics is gaining traction in brick-and-mortar retail. Capturing data remains the easiest task. But how can retailers master efficient analysis and getting the right insights. Invidis and RCD present best practice of retail analytics projects in Europe and Middle East.

• Background on GAME and the requirement for change as a retailer• The new digital signage solutions, why they were selected and what they do including the Intel elements.• How GAME added a layer of interactivity with the Ads technology• The results and the future evolutions• Lessons learnt

• Learn how major retailers and brands such as Harrods, British Gas and Thomas Cook are using audience data, measured at the point of delivery• Using audience data to shape campaigns, provide accountability and improve brand engagement • Discuss some of the installation challenges and give…

Now, several very relevant omni-channel technologies such as beacons, QR codes, WeChat shake-shake, are now reaching maturity helping shoppers to get the relevant information real-time using their phones. Meanwhile, offline sensing and analytics have evolved to capture huge amounts of significant…

• Inside view into the most talked about digital signage concepts in retail• From engaging to immersive, omni-channel concepts and displays smart shelves concepts • It is not always the larger the better – smart integration auf displays and relevant content delivers the most impact.