urban decay

Urban Decay Eyeshadow Primer Potion is the best. I am forever sad that I can no longer find it in the massive, make-up artist supply sized tubes Sephora used to sell it in.

My friend Sarah recommended this product to me. Actually, to be specific, I had mentioned my annoyance at having an eyeshadow crease show up around mid-day, every day. She recommended that I use an eye primer.

We stopped in at Sephora and settled on Urban Decay’s primer because it had the prettiest packaging. Perhaps that makes us sound shallow, but I have used Urban Decay products before and have never been disappointed.

Urban Decay Eyeshadow Primer Potion is no exception.

I am always a bit skeptical when someone tells me that something is a complete cure-all for anything. However, this stuff actually works. To prove my point: I initially wrote this post on June 30, 2010 and I am editing it now, on September 7, 2016 and my feelings about this product have not changed a single bit.

Just look! This is a shot of one day without the Primer Potion and one day with. Same exact makeup, same application, same amount of wear:

Good-bye, crease! Farewell, fall-off! Eyeshadow stays in place and looks just like it did when you put it on — all day! What I liked best was that the primer doesn’t feel like anything on my skin. I don’t wear any foundation or cream based make-up, because I don’t like the weighted feeling of it. I’ve tried other primers since my initial purchase of the UD Primer, but found most to be tacky on my eyelids. The UD Primer always goes on weightless.

A small bit of the Primer is all it takes to last a full day. Though it’s a bit steep at $20.00, the amount of use you get from one tube is decent.

Urban Decay often runs a sale on these for $10, so you can try to catch that, as well. Occasionally, Macy’s will do the same. If you sign up for UD Beauty Junkies, you always get free shipping. UD Beauty Junkies also earn pointes toward future purchases on every dollar spent. You can just rack up points for Primer, (not a bad idea, honestly).

I highly recommend Urban Decay Eyeshadow Primer Potion to anyone who wears eye makeup. I’d especially recommend it to anyone who has this creasing issue — it’s at least worth a try.

I should probably point out that nobody paid me for this (though I feel like that’s obvious). I just really liked this product.