Like so many young journalism school graduates Sean Blanda Brian James Kirk and Christopher Wink could not find jobs in 2008. Philadelphia’s two dailies had shed hundreds of positions and plenty of highly experienced older reporters were ready to apply for anything that opened up. The job market was “in a word awful” says Blanda. “The three of us felt like we should have been in fairly good shape upon graduating but the only jobs we could find were web-monkey positions or community reporters at very small publications. It became very obvious to us that the risk of starting our own business was just as high as taking a low-level job in a city we didn’t enjoy as much as Philadelphia.”