Every online marketer knows that there is a ton of money to be made in the online dating industry. After all, how hard is it to earn a $2-$4 commission just for getting someone to sign up to a free dating web site!

That’s just one area of online advertising for dating networks, what about how much money they actually spend in-house and on their pay per click marketing campaigns.

In the infographic below from RiseInteraction, we can take a look at the “Online Dating Industry and Paid Search“.

To get you started, here’s a quick stat to get you excited…

Over $1 BILLION is generated every year in online dating advertising!

Who is spending the most money on their pay per click marketing campaigns per year?

Match.com – $10 million total PPC spend

eHarmony – $4 million total PPC spend

Zoosk – $2 million total PPC spend

When it comes to pushing impressions and clicks, these three companies are also at the top of their games.