Area 51

Crayola Play Fair 2016

When one of the world’s most beloved toy brands needed to stand out at NYCPlay Fair 2016, Crayola came straight to Magnetic.

The Challenge

In a convention full of brand new, bright, shiny plastic playthings, how do you make a legendary toymaker like Crayola stand out as both historic and innovative?

The Results

For the second year in a row, we went way back to our roots in trade show design to deliver for Crayola — developing a massive footprint that balanced exciting new technology with the simple but undeniable pleasure of picking up a crayon and letting your imagination run wild.

From 3D-scanned, custom coloring book portraits that allowed kids to turn themselves into their own pages to high-energy animation and branding, we brought the future of Crayola to life.

On the flipside, wall-sized coloring book pages, thousands of crayons and even a pixel art sculpture made entirely of crayons served to perfectly capture the fun and creativity that has made Crayola a family favorite for generations.