100 Good Deeds Movement begins this December

Gemfields, popular supplier of responsibly sourced colored gemstones, recently announced an exclusive collaboration with activist designer, Mary Fisher, on the Gemfields 100 Good Deeds Bracelet. Actress Mila Kunis, the face of Gemfields’ advertising campaign, has lent her support by appearing in a special video to raise awareness for the project.

The bracelet comprises of hundred ethically mined Gemfields Zambian amethyst beads, and symbolizes a commitment to perform good deeds and bring about positive change in the world.

Vulnerable women in Zambia handcraft the bracelets using Gemfields’ amethyst beads as well as a fine braided nylon cord, gold plated button and a single rubber counter. The bracelet is wrapped four times around and adjusted for a personalized fit. Each time a good deed is performed anonymously, whether large or small, the rubber counter is moved one bead closer toward the “1GD” button until 100 Good Deeds are completed.

“The motivation behind the 100 Good Deeds collection is to inspire simple acts of kindness around the world,” said Mary Fisher. Fisher spent a decade partnering with at-risk women in Africa, designing jewelry made by the women to earn a dignified livelihood.

The Gemfields 100 Good Deeds bracelet made its debut in May at the Couture Show in Las Vegas and is available for purchase at www.100gooddeeds.org/gemfields

​Hundred percent of proceeds from sales of the $475 bracelet will be donated to the Abataka Foundation, a non-profit organization that provides economic and educational opportunities otherwise unavailable to women and girls across the Globe.