Retired Brains Advertising Information

Why Advertise with Retired Brains?

RetiredBrains® is the premier destination for senior citizens, boomers, retirees, people planning their retirement, and Americans caring for older family members. The site was founded in 2003 and has 65 major sites which link it, including AARP. Our mission to provide clear, straightforward and helpful resource-based information. Our website has a very high trust rating with Google, and in 2016 we welcomed approximately 350,000 unique visitors who viewed over 730,000 pages combined. We also have over 40,000 opt-in email subscribers to our various multimedia services including blogs and newsletters.

According to the U.S. Census Bureau and AARP, seniors ages 50+ control more than 40% of consumer spending, and they are the most affluent consumer group today. People 65 years of age and older are expected to be 19% of the population by 2020, a 53% increase since the year 2000. This data makes advertising with Retired Brains an incredibly lucrative investment for your business.

​Visitor Profile Demographics

​Website Display Advertising Channels

All demographic data current as of January 2017*

61.25% female, 38.75% male

27.1% Ages 55-64

19.23% Ages 65 +

17.83% Ages 45-54

37.77% Ages 18-44

*demographic data compiled from Google Analytics

Home Page

Jobs & Work

Work at Home

Volunteering

Home & Family

Grief and Loss Support

Travel & Entertainment

Money

Insurance Services

Social Security

Identity Theft and Scams

Medicare

Healthcare

Product & Service Discounts

​Information on the Boomer and Senior Advertising Market

Boomers account for an estimated half of total U.S. consumer spending. With longer life expectancy and lower savings rates than previous generations, they are projected to spend an additional $50 billion over the next decade. To put that in perspective: by 2017, nearly half of the U.S. adult population will be 50 and older and they will control a full 70% of the disposable income according to data tracker Nielsen and when you include "seniors" in this demographic the numbers substantially increase.Boomers will spend:

$2.9 trillion a year

$35 billion on their grandchildren

$7 billion online annually

More than any other generation on health care

Boomers represent nearly 80 million U.S. consumers and are the leading consumers in 119 of 123 consumer packaged goods categories. Close to 100% of boomers own a computer. 41% of Boomers own an Apple product. Boomers account for 80% of all travel expenditures.

Boomers aren’t just surfing the Web they’re using it for purchases. They spend $7 billion a year in online purchases, which will grow exponentially as boomers age in place, making fewer trips to brick-and-mortar stores and replacing those trips with more purchases online.

Direct advertisers and ad agencies interested in marketing services or products to boomers, retirees and Americans planning their retirement can contact us at support@retiredbrains.comto get more information on how RetiredBrains.com can cost effectively help you reach this demographic by:

​How Our Display Advertising Channel Packages Work

Purchasing display advertising space on the Retired Brains website allows you to place a digital click-based ad on one specific advertising channel that best correlates with your product or service. Ad placement on a specific channel includes having your ad appear on the:

The main menu channel page

All sub menu channel pages attached to the main menu channel page

Every page has (at minimum) a top (header) banner ad section and bottom (footer) banner ad section. Depending on content density, some pages have additional banner ad sections (middle, top middle and/or bottom middle), and some pages also have square ads located on the right hand sidebar column* **.

Agreement Length and Cost: Advertising space is purchased on a monthly basis. This provides you with the most flexibility for your advertising dollar by allowing you to retain control without being locked into a long-term contractural agreement. The cost for advertising on each channel is determined by taking into account estimated monthly traffic numbers, pages present in each channel, as well as ad placement location. Please contact us at support@retiredbrains.com to discuss your advertising needs so we can determine the package that will work best for you.

Please note that purchasing advertising space guarantees you either top or bottom ad placement based on availability and purchase price for one month. We welcome you to read more about the specific subject matter each ad channel covers below before you contact us, in order to know which channel best suits your needs.​*If you would like to advertise specifically on pages with sidebar ads or 'middle page' ads, please specify this when you contact us, and we can give you a list of applicable pages and estimated traffic number**Please see section below titled "Creative Specifications for Display Advertising" for display ad size specs

​Retired Brains Premium Content Advertising Channels

1. Home Page Channel

The home page is the main landing page for the Retired Brains website. it is also the most heavily trafficked page both organically and in a link-based sense. The home page introduces every retirement advice and planning topic, and the middle of the page focuses on post-retirement employment assistance as this topic is heavily searched on a monthly basis. There are four banner ad spaces on the home page:

Top Header Banner Ad costs $55 per CPM

Top Middle Banner Ad costs $45 per CPM

Bottom Middle Banner Ad costs $35 per CPM

Bottom Footer Banner Ad costs $25 per CPM

2. Jobs & Work Channel

​The Jobs & Work channel provides seniors, boomers and retirees with temporary, part time and seasonal job tips and employment assistance information including resume writing help, jobs for the over 50 crowd, staffing agency information, starting your own business and franchising advice, continuing education opportunities, interviewing tips and more. This channel also provides business with helpful information on hiring retired workers, as well as access portals to job posting pages for employers and prospective employees, and more.

Jobs & Work channel ads run monthly and begin at only $15 per CPM

3. Work at Home Channel

The Work at Home channel provides seniors, boomers and retirees with comprehensive work at home advice including freelancing, medical transcription, tutoring, online and e-commerce selling, care giving, telemarketing, translating, technology-based, and writing or editing jobs information. It also provides informational assistance to workers with disabilities and people who are looking for part time, temporary and seasonal employment but have physical or cognitive limitations as to the type of duties they are able to perform, and more.

Work at Home channel ads run monthly and begin at only $15 per CPM

4. Volunteering Channel

The Volunteering channel provides seniors, boomers and retirees with comprehensive information about finding volunteering positions, including websites for volunteer organizations, tips for volunteering, travel and volunteering and more. This channel includes information on volunteer opportunities and organizations both within the United States and worldwide, and more.

Volunteering channel ads run monthly and begin at only $15 per CPM

5. Home & Family Channel

The Home and Family channel provides seniors, boomers and retirees with senior living resources focused heavily on quality of life and value adding activities including dating and companionship, retirement living locations and care options, pet ownership and care, as well as books on retirement planning, and more.

Home & Family channel ads run monthly and begin at only $15 per CPM

6. Grief & Loss Support Channel

The Grief & Loss Support channel provides seniors, boomers and retirees with information on grief and loss support services, including how to approach and cope with terminal or chronic illness, hospice care information and support, discussing loss with family and friends, care giving, care communities and supporting grieving loved ones, and more.

Grief & Loss Support channel ads run monthly and begin at only $15 per CPM

9. Insurance Services Channel

The Insurance Services channel provides seniors, boomers and retirees with comprehensive insurance service information including home, business, auto, universal life, long term care, assisted living coverage, as well as information on preventing insurance gaps, HSA Cobra coverage and more.

Insurance Services channel ads run monthly and begin at only $15 per CPM

10. Social Security Channel

The Social Security channel provides seniors, boomers and retirees with comprehensive social security information including qualifying and applying for disability benefits, receiving benefits while working, spouse-survivor benefits, official social security services application resources, and more.

Social Security channel ads run monthly and begin at only $15 per CPM

11. Identify Theft & Scams Channel

The Identity Theft & Scams channel provides seniors, boomers and retirees with comprehensive identity theft and scams prevention information including how to safely browse and enter information on websites, how to navigate offers for credit counseling, how to avoid online e-commerce scams on sites like Craigslist, how to monitor your credit report for identity theft, how to report identity theft to the authorities and credit bureaus, and other personal data protection tips.

​Identity Theft & Scams channel ads run monthly and begin at only $15 per CPM

14. Product & Service Discounts

The Product & Service Discounts Channel provides seniors, boomers and retirees comprehensive discount resources for demographic specific products and services including travel, groceries, retail and apparel, restaurant and entertainment discounts. This includes advertising companies and businesses that provide specialized, discounted services to this demographic.

Products & Services Discounts channel ads run monthly and begin at only $15 per CPM

Blog Advertising

The Retired Brains blog space is the perfect place to share information about your product, service or business with tens of thousands of active readers per month. These are permanent posts, meaning that once you pay to post a blog article*, it remains on our website indefinitely. We offer several advertising options, including:

Guest Post: You provide our team with edited content, legally obtained images and structural layout instructions for us to post in blog article format** ***

​Assisted Post: You provide our team with an outline and we create original content, source legally obtained images and devise a structural layout scheme in-house, then post in blog article format

Blog article advertising begins at $150 for a guest post**** and $300 for an assisted post*****

*We allow for 'do-follow' links on paid guest and assisted blog article posts upon verification approval of the link's credibility**Blog submission guidelines include a minimum of 350 words, ownership or license-ship of images, original content (no plagiarism) that has value adding information, and Basic SEO (Google compliant meta data, keyword specific headers, and alt text image tags) is required. Also, images must be sent in JPG or PNG formats only, not embedded directly in the text. Failure to submit all required data components will result in additional charges to have us post the article. ***Any plagiarism or unauthorized images will incur a financial penalty and permanent denial of service henceforth****For guest posts, we must approve the content topic and blog structure before mocking up the article and posting it live*****Payment is required in advance before an article is mocked up and posted live.

Newsletter Display Advertising

Retired Brains has over 40,000 opt-in newsletter recipients. This makes our newsletters the perfect opportunity for you to reach a large amount of demographic-specific customers (the ideal captive audience) in an instant. We have four advertising options for our newsletters*:

Top Leaderboard Display Ad (468x60 only)

Skyscraper Display Ad (120x600)

In-Text Display Ad (300x250)

Bottom Banner Ad (468x60 only)

Newsletter display advertising begins at $600 per newsletter per ad

*Prices are for one newsletter

Dedicated E-Blast

A dedicated E-Blast is the most effective way to reach our demographically specific opt-in, captive audience of over 40,000 subscribers. In an E-Blast, we send out a partner email with content and graphics dedicated entirely to the advertiser's product, service, message or mission*.

Dedicated E-Blast advertising begins at $1500 per mailer

*The advertiser is responsible for creating the content and graphics, and our team works with you to make sure it is formatted to your specifications before sending out to our opt-in list

​Retired Brains Advertisers Conditions and Agreements

When you become a client of Retired Brains LLC. the information you include on our business form will not be shared with any other entity without your specific written approval.

Ads are accessed and viewable by anyone who visits the site. Retired Brains LLC. is not responsible for the use of this information by any parties having access to it.

Businesses are solely responsible for the content of the ads on this site. ​

In addition to acceptance of our Terms and Conditions for Use of the Retired Brains.com site, clients agree to adhere to our Advertising Terms as follows:

Ads must contain professional and lawful content.

Retired Brains LLC. reserves the right to modify or reject any ad as it deems appropriate.

All ads are subject to review and pre-approval.

Retired Brains LLC. reserves the right to remove ads if an arrangement for the billing process has not been met within what we deem to be a reasonable time frame.

Advertising content must be consistent with the subject matter of the page on which it is placed. Retired Brains LLC will determine if these terms are met. ​

The cost of advertising services are subject to change without notice. If a change in cost occurs, all current monthly priced service advertisers (including advertisers paying for click-based display ads) will be able to serve out the full month already paid for at the agreed upon price. After that, advertisers will be given the option to pay for the next month at the new price, or relinquish their advertising spot.

​The contents of this Web Site, such as text, graphics, images, logos, button icons, software and other "Material", are protected under United States and foreign copyright, trademark and other laws. All Material is the property of Retired Brains LLC. or its content suppliers or clients. The compilation (meaning the collection, arrangement and assembly) of all content on this Web Site is the exclusive property of Retired Brains LLC. and protected by U.S. and international copyright laws. Unauthorized use of the Material may violate copyright, trademark, and other laws. You must retain all copyright, trademarks, service mark and other proprietary notices contained in the original Material on any copy you make of the Material. You may not sell or modify the Material or reproduce, display, publicly perform, distribute, or otherwise use the Material in any way for any public or commercial purpose. The use of the Material on any other web site or in a networked computer environment for any purpose is prohibited. You shall not copy or adapt the HTML code that Retired Brains LLC. to generate its pages. It is also protected by the Retired Brains LLC. copyright.

Web Site Security RulesAdvertisers are prohibited from violating or attempting to violate the security of the Web Site, including, without limitation;

accessing data not intended for such user or logging into a server or account which the user is not authorized to access,

attempting to probe, scan or test the vulnerability of a system or network or to breach security or authentication measures without proper authorization,

attempting to interfere with service to any user, host or network, including, without limitation, via means of submitting a virus to the Web Site, overloading, "flooding", "spamming", "mailbombing" or "crashing",

forging any TCP/IP packet header or any part of the header information in any e-mail or newsgroup posting. Violations of system or network security may result in civil or criminal liability. Retired Brains LLC. will investigate occurrences that may involve such violations and may involve, and cooperate with, law enforcement authorities in prosecuting users who are involved in such violations.

Resources/Info

Disclaimer: We do our best to ensure the information on RetiredBrains.com is accurate and updated at all times; however, we are unable to guarantee the accuracy of all information. We make every attempt to keep the content up to date and factual. For the most current and complete product/service details please verify with the merchant, product, issuer, or service directly via their website or during the buying or application process. Please be aware that RetiredBrains may have a financial relationship with some of the sites included on our Website. RetiredBrains.com may receive compensation if users choose to click on the links located on certain pages of this website and sales and/or leads are generated. If legal advice or other expert assistance is required, the services of competent professional persons should be sought.