Although many tattoo devotees have been getting ink in this area of the body for years, tattoo artists have seen an increase in customers requesting them since celebs like Rihanna have decorated their underboobs.

…Because apparently not even the centuries-old tattoo tradition is free from the cold grip of celebrity culture now.

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All the same, the underboob tattoo is one of the most painful you can request, so let’s hope the placement is more than a passing fad for these ladies.