Nokia has been aggressively marketing their Lumia family of Windows Phones on a massive global scale, with events sporting 4D projections, augmented reality experiences, and live music performances the manufacturer appears to have extraordinarily deep pockets for the marketing budget, something that Microsoft needs from an OEM with its new mobile platform.

As well as Nokia we've seen Microsoft pushing hard with carriers and the famous Smoked by Windows Phone campaign. Following on from this successful array of stunts, Nokia has kicked off "Blown away by Lumia" in India, which hasn't gone down too well with Samsung, who is backing the Galaxy family of devices. The Finnish manufacturer also took to the streets in the UK with the "Lumia Challenge", sharing the same concept.

Back to the "Blown Away by Lumia" campaign in India, check out the following video, which is one of many adverts Nokia has where competitor handsets are literally 'blown away' by Lumia Windows Phones.

As with the Smoked by Windows Phone challenges, contestants have to try and best the Windows Phone (a Lumia handset in this case) with general smartphone tasks, such as taking a photo and uploading it to Facebook. Which ever device completes the task first wins. Should the contestant lose, they have to hold up a sign that reads: 'My phone just got blown away by the Nokia Lumia'.

Nokia explains the challenges were validated by Nielsen, with Nokia India Director of Marketing, Viral Oza, commenting the following on the accusations of unethical campaigning:

"The Lumia 800 emerged as a clear winner by winning 94% of the total 104 challenges timed by Nielsen. This challenge has not been created to target competition but to highlight the social media capabilities of the device."

Samsung, however, shares a different view and an Indian spokesperson stated that the campaign is "clearly unethical". The complaint is based on the view that the video clips Nokia has uploaded mostly target the Korean manufacturer's popular devices. It's a fierce battle between the two handset makers in India so it'll be interesting to see how this plays off in the future, especially with Samsung's Windows Phone lineup.

Well, if Samsung phones have high marketshare, then naturally a lot of Samsung phones are going to be up against the Nokia phone.

Hey Samsung, instead of crying about how often your phones get beaten, how about joining the party with your own Windows Phone promotions? Oh, that's right, you'd have to compete against yourself. Oh, but you already do on so many levels: providing components to the competition, being sued by the competition, making phones that use a competing operating system.

Other manufacturers produce phones using both Windows Phone and a competing operating system, including Nokia, yet no one else is complaining. Please stop whining and figure out how to do better.

Completely agree, and not to mention insulting the iPhone in one of the ads I've watched on youtube. They call out Nokia for targeting their devices in the 'Blown Away by Lumia' and yet before that, they insult the iPhone in their Note ads. Hypocrites.

Sore loosers for sure, but we need Samsung as a WP device maker, and I love Samsung, and Nokia devices... Hopefully this works out to competition between Samsung, and Nokia between WP devices not Nokia vs Samsung Android devices. We need companies competing to make the best WP device, and Android will fizzle down to whatever...

If they don't want to lose these types of contests they need to market their phones that do what the Lumia can do. I'm sure it would be neck and neck if the guy had a 2nd generation Samsung Windows Phone... but so few people have those devices because Samsung is unwilling to market them properly. So when a competitor comes up, has a Samsung Android device, and it loses this contest, why not take that as a sign that you need to market the phone from your reperitoire that can do what the Lumia does?
I can't tell you how many times I have done exactly what that video shows in the challenge... take the phone out, take a picture, and post to Facebook. It's something people care about and is done best by Windows Phone. When compared to iPhone or Android, Windows Phone will almost always win on speed of routine tasks.
At least Nokia has an actual marketing campaign for Windows Phone. Other OEM's won't market Windows Phone until it has proven itself in market share, yet Windows Phone can't gain traction in market share without proper marketing. At lease Nokia is putting an effort into it.

"which is one of many adverts Nokia has where competitor handsets are literally 'blown away' by Lumia Windows Phones."
Wouldn't that mean that they actually destroy the handsets violently? That's what the "literally" implies. I was sad to see that not happening when I watched the video.

Before this... I HAD some respect for Samsung (own hella TV's from the for sure)... But... Really??? Are they THAT LOST that they cry about stuff like this? What happened to "innovation" Now that some1 is making BETTER phones... Why not get off the Galaxy S II or NOTE or SKETCH or whatever ur gonna call ur next droid and market a REALLY superior OS? Don't cry cuz the software you put on your dual/tripple/quad-core phones make them slower than a Pentium I... that's YOUR choice... Man up! jejeje

Instead of Samsung crying fouls, they should come up with Windows Phone with lots of exclusive content to compete with Nokia. If this Nokia trends continues, people might go for Nokia WP and neglect other OEM. sorry HTC,Samsung,LG etc give us solid WP not a recycle Android hardware.

I still don't get why Samsung is complaining about Nokia. Aren't they also in the Windows Phone game, or did they actually pull out and now there complaining that Nokia is taking the spotlight? Shut up Samsung and go make me a sandwich.. I mean WP