MPA Member Spotlight

Showcasing the thought leadership, innovations and insights of member companies’ top executives, the MPA Member Spotlight illuminates the great work being done both in and around the magazine media industry.

Rob Yagid, Executive Director, KeepCraftAlive: "At its core the #KeepCraftAlive initiave is about awareness. We strive to generate awareness of the skills gap and its far reaching impact in order to ignite action. To solve for the problem, people need to know about the problem. We’re leveraging all of our media channels to focus attention on the skills gap issue. Additionally, there is still a flawed cultural perception that working in the trades won’t lead to success and fulfillment and won’t sustain an aspirational lifestyle."

Sarah Stevens, Vice President, Content, Kiplinger: "We are always looking for ways to expand the Kiplinger brand and provide different avenues for consumers to reach our trusted personal finance and investing information. A podcast is a natural next step into the digital world. It’s the perfect platform for us to showcase the knowledge and character of our experts while relaying personal finance information in a way that’s quick and easy to digest.”

Sam Moulton, VP, Director of Marketing, OUTSIDE: "If the stories from our magazine and website got up and started walking around, you'd basically have the Outside Experience. The two-day event is the perfect opportunity to learn more about everything under the active lifestyle umbrella. Attendees can test out new gear, sample products, hear about a new adventure destination, check out the latest fitness trends, or learn a new skill, like how to change a bike tire. The entire event is a celebration of the world outside, with a specific emphasis on introducing new people and families to all the new and exciting ways to live a more active lifestyle."

Jane Francisco, Editor in Chief, Good Housekeeping and Editorial Director, Hearst Lifestyle Group: "The GH labs are constantly analyzing products based on consumer demand and interest (each year we examine literally thousands of items!). The testing in our state-of-the-art facility focuses first on safety, then a rigorous assessment of performance, quality and value. We also send blinded products to members of our panel of over 20,000 consumers for real-life testing. Every product in the GH Lab store had to meet this GH Institute standard before consideration."