The airline is partly owned by the Virgin Group. The Virgin Group also controls Virgin Atlantic Airways, Virgin Australia and Virgin Samoa. However, the Virgin Group has less than a fifty percent share of the new company. This is due to U.S. federal laws that do not allow foreign control of domestic airlines.

Virgin America was looking to sell all or part of its airline in early 2016. A merger with JetBlue Airways was very possible. However, on April 4, 2016, Alaska Airlines announced it would buy Virgin America.

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