Rebecca Costa

Rebecca Costa

American Sociobiologist, Expert in Adaptive Management & Technologies

Every 48 hours we produce as much information as we once did from the dawn of humankind to the year 2003. This Cambrian-like explosion in data is crashing headfirst into the scientific revelation that the human brain has a limit to the rate at which it can metabolize new information and adapt. Enter award-winning sociobiologist and business leader, Rebecca Costa. In a fascinating journey of how we got to this point, and the innovative tools and strategies we now have to facilitate faster, more accurate decision making, Costa kicks open the door to a new era of smart leadership.

A provocative new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond – Rebecca Costa applies lessons learned from nature to the disruption many industries presently face: from healthcare, finance, manufacturing, food processing, energy and social services to education, governance, transportation, technology and retail. In addition to a successful track record of introducing new products for General Electric, Apple, 3M, etc. – Costa’s book, The Watchman’s Rattle: A Radical New Theory of Collapse, was published in 26 countries and has remained in the top 1% of Amazon book sales for five straight years. The book describes how accelerating complexity produces gridlock and a mass confusion between empirical facts and unproven beliefs – ultimately leading to irrational decision-making. According to Costa, there are many practical remedies for this condition.