by Felix Scholz "One of the great paradoxes of the Swiss watch industry is that, broadly speaking, it is locked into a cycle that demands shiny new watch releases (often referred to as novelties) on a yearly basis. Pretty much without exception, these are all watches that are often intended to last a generation or three. What this means is that many watch brands continually offer new case materials, dial colours or combinations of complications to tempt us to change our wristwear. It’s a strong-willed watch lover indeed who can resist this siren call, but really, the latest is not always the greatest. Sometimes it’s a better play to go for timeless, and stylish."