Welsh Hills secures Morrisons contract

South Wales-based Welsh Hills Bakery has secured a contract with supermarket giant Morrisons to supply its gluten- and dairy-free products.

The Lovemore Free From Foods division of Welsh Hills Bakery will start selling the dedicated gluten-, wheat- and dairy-free range in 486 stores across the UK this month.

The range includes apple pies, gingerbread men, mince pies and rich fruit cake with port and brandy, all of which are gluten-free.

Welsh Hills Bakery, a third-generation family business, is celebrating its 60th anniversary this year. It started making gluten-free cakes and shortcrust pastry pies in 2001, and was the first to supply two of the UK major supermarket chains with its own brand of gluten-free products.

Lovemore was founded as a division of Welsh Hills Bakery in 2008. All Lovemore products are approved by the Coeliac Society.