We've all been there - forced to show enthusiasm for a disappointing gift that drastically misses the mark.

Unfortunately, the familiarity of this shared experience may cause a little dampening in Christmas spirit for three high street retailers who have released very similar adverts for the festive season.

Harvey Nichols, Currys and Lidl have focused on the same theme for their festive campaigns - and the resulting adverts are startling in their similarities.

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Research carried out by the Harvey Nichols has found that 72 per cent of adults admit to pulling #GiftFace - or forcing themselves to smile - when they receive an unwanted Christmas present from friends and family

The familiar strain of having to pretend you like your gifts with a forced smile has been renamed #GiftFace by Harvey Nichols.

At Currys PC World Jurassic Park actor Jeff Goldblum enters homes uninvited to give unsolicited advice about Christmas cheer - including helping a wife to act as though she likes her present (a 1000 piece jigsaw with a picture of baked beans).

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Budget supermarket Lidl has created a school of Christmas where one of the classes teaches how to appear happy with your present, even if inside you are seething.

Harvey Nichols are hoping to encourage shoppers to head to their stores or online to avoid the look of disappointment on their loved one's face.

The retailer hope that if you shop for your Christmas gifts with them you can avoid seeing #GiftFace this year

Harvey Nichols is urging the nation to visit its stores or shop online to avoid disappointing their loved ones this Christmas with its campaign unveiled today

The 'Avoid #GiftFace' campaign was unveiled today.

The advert, directed by Tim Bullock, shows a young woman called Lucy forced to grin and bear it as she receives bad gift after bad gift.

She smiles unconvincingly as she accepts an 80 per cent cotton towel from her parents and a dictionary from her boyfriend.

The campaign is backed by research which found that 72 per cent of adults admit to pretending to like their presents when the reality is very different.

The Curry's adverts feature Jeff Goldblum as a comedy character who enters people's home to coach disappointed Brits into appearing more convincing when pretending to like their presents

Electrical's retailer Currys PC World was the first of the three to unveil its campaign, which stars American actor Jeff Goldblum.

The brand's five videos show Goldblum coaching disappointed Brits to appear more convincing when pretending they like their presents.

In one clip the actor teaches a woman to appear pleased with a 1000 piece jigsaw from her husband, while in another he coaches a man to look happy after he receives talcum powder.

The brand have gone for comedy with Jeff Goldblum's teary impression of a surprised and happy wife

Her husband is so convinced by his demonstration that he leans in for a kiss with the Jurassic Park star

Centering around the same theme, the Lidl's School of Christmas advert was released last week.

The brand have devised a festive institution covering all elements of the season, from dressing up your pet to making the perfect leftovers sandwich.

One of the lessons uses the same idea, teaching customers to pretend to like their presents when they unwrap them on Christmas morning.

Lidl are schooling parents in how to celebrate Christmas in their festive offering with flocks of adults entering the training centre

They learn how to use leftover food from the season, left, and are given a lesson in how to dress up the family pets in Christmas garb

Like Harvey Nichols and Currys, Lidl pokes fun at the awkward moment when family and friends receive presents they don't want.

Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols said: 'This year we wanted to help people Avoid #GiftFace and ensure our customers give their special somebody a gift that truly hits the mark.

'We worked closely with adam&eveDDB to create yet another compelling and comical campaign that we know the British public can relate to. We've all been there!'

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Harvey Nichols urges shoppers to avoid 'Gift Face' this Christmas (but the advert is VERY similar to Currys' and Lidl's)