Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC] (RT @MarshaCollier: [INFOGRAPHIC] #SocialMedia In The Workplace: Why Blocking Access Is Bad For Business http://t.co/FBmRS8Zlpx)...

Matt Cutts’ recent announcement about The Decay and Fall of Guest Blogging for SEO has many site owners understandably panicked. If you’ve been relying on

Andy Birkitt's insight:

Cutts’ article offers an important reminder that having good policies in place regarding guest blogging are essential for webmasters and entrepreneurs looking to improve their organic search visibility. Here’s a closer look at what site owners need to think about to manage their reputations and keep their search engine rankings healthy over time.

Ecommerce SEO and Customer Reviews have a secret! Here, we uncover why you need to utilise Customer Reviews for Ecommerce SEO, before your competitors do.

Andy Birkitt's insight:

Since the beginning of the online world marketers have tried to answer this question: “How can we convert a visitor into a buyer?”. The single most important reason a customer buys a product from an online retailer, over another online retailer, is trust.

A lot of content comes across your News Feed. Here's how to curate what you see, and maximize the news that your Facebook friends are sharing.

Andy Birkitt's insight:

"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."

The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Learn 5 unique ways to find new keywords that can help you find and secure new customers.

As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns.

Andy Birkitt's insight:

Really handy resource am looking forward to the follow up on this one..

We are now back in the office after a very busy and enjoyable two days at the TFM&A Show 2014 at Earls Court 2 in London. It was great to speak with so many companies and marketers from a whole array of industries. While we where there I was fortunate to be part of the […]

Well its that time of the week again and what an interesting week it has been with Matt Cutts the head of Googles Web Spam team really laying down the law on Guest Blogging, but has it really delivered a ‘bullet to the head’ of this common content...

Andy Birkitt's insight:

Well its that time of the week again and what an interesting week it has been with Matt Cutts the head of Googles Web Spam team really laying down the law on Guest Blogging, but has it really delivered a ‘bullet to the head’ of this common content marketing strategy?

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.