Today on the Listing Agent Lifestyle podcast we're talking with Lorne Cooper, another fellow Canadian who's from New Market Ontario, not far from where I grew up.

Loren has been in real estate for about seven years and has some really great traction. We talked a lot about implementing some of the strategies for getting listings and multiplying his listings.

The episode really went in a nice direction of realizing that picking a category like townhouses to dominate is going to be really valuable for him as he builds on some of the work he’s already done. It was nice to hear the light bulb come on as he realized the potential.

It’s going to be really interesting to watch everything unfold for Loren.

Today on the Listing Agent Lifestyle podcast we're talking with Willie Gallegos from Central Valley, California, where he's been in real estate for over 25 years now and runs a nice team that he built.

We started by talking about all the elements of the Listing Agent Lifestyle including getting and multiplying listings, and then we hit on what may be the biggest opportunity in his business.

Wille has a property management division. They manage 100 properties, and we spent a good portion of this call really unpacking the goldmine that could be in his business already.

There is real opportunity for him to be a Market Maker here, and as you'll hear, this is one of those idea gusher's that just keeps giving.

You're really going to enjoy this episode, especially if you have, or have thought about opening a property management division.

Today on the Listing Agent Lifestyle podcast we're talking with Diane Lightsey and this is a fun call because Diane works with me on our GoGo Agent team. She’s also a realtor and we've had her activate her license so we have a living laboratory to experiment, test, and document all of the programs that we talk about in GoGoAgent.com.

We been doing this for four months and this episode, where we’re picking it up, is right where we left off with the six months to six figures progress with LJ Lewis. We're at exactly the same point and Diane has just got her first few listings. Things are starting to gain momentum.

We talked through some of the execution of the programs so far, and some of the plans for multiplying her listings and starting to find buyers.

This episode is perfect timing for you, if you're getting your plans together for the New Year and starting to think about how are you going to take off in 2019.

You've heard me talking about choosing categories, target markets like lakefront homes, townhouses or ocean front condos, something you can use to find buyers without having to have any listings.

It's a subtle change, but it's something that once you really grasp the magic of it, allows you to create a great way to enter a new market even if you don't have any listings yet.

If you can start building a supply of potential buyers, a portfolio of people who are looking for lakefront homes or ocean front homes, you're a long way ahead of your competitors.

When you go and talk to someone about selling their house, you've got an opportunity now to say "I started looking for the buyer for your house 180 days ago". You can show them the type of marketing you've been doing and the list of people you've already generated. People looking for a home just like theirs.

So keep that in mind as you listen in to this conversation with Miguel.

Matt works with his wife, who's a successful realtor with about 60 transactions a year, and they're at the point now where they're interested in building a team. He had a lot of questions about how to apply our approach to team building, and whether anything would change, how they might do things differently with a team in place.

We also talked about marketing luxury homes, and the value of high end homes in their portfolio.

It was a really great conversation. We covered all the elements of the Listing Agent Lifestyle and I think you're really going to enjoy this episode.

Today on the Listing Agent Lifestyle podcast it's black Friday, November 23rd, and that's a very important date because November 22nd, 30 years ago, 1988, I got my real estate license, my first listing in real estate, and my first sale.

The intention of the six months to six figures episodes I've been sharing with you is my way of revisiting what would I do now, knowing what I know after 30 years being in real estate, and applying all the marketing knowledge I have.

What still works, what's still relevant and what's being amplified because of technology, because of the Internet. There really are so many exciting things going on right now.

This is the last episode in the current mini-series with LJ so I hope you really enjoy it as we wrap up, and we'll continue the journey with some new twists and new developments in future episodes.

Today on the Listing Agent Lifestyle podcast we're going to continue with our series of six months to six figures and laying the foundations of a Listing Agent Lifestyle.

We'll check in with LJ to see how he's moving forward on ramping up his Top 100, putting together his golf course community guide, which of course, you should think of as an example for any community or category you want to dominate, and is a great way for us to start finding buyers for the areas that we're starting to get listings.

That's the key to keeping sustainable growth without depending on just having listings or manual prospecting.

Today on the Listing Agent Lifestyle podcast we have another episode from our series six months to six figures.

This is a series of conversations I had with LJ Lewis in Utah and we're going through a deeper exercise of laying out and mapping out a plan, knowing everything I know now from everything we've been able to do over the last 30 years of applying marketing to real estate, a plan of what would I do to fast track myself to a six figure pace in six months.

This has been a really great exercise to get to get all these ideas out into one place with someone just starting out.

Today on the Listing Agent Lifestyle podcast we have another edition of six months to six figures, continuing our series with LJ Lewis as we walk through, step by step, the things I would deploy right now to go to a six figure business in the next six months.

It's great to be able to layout all the elements of a listing-centric business in this mini series, and there is a lot you can take from it.