A New York jewellery firm has captured global headlines after it processed an order from Donald Trump’s daughter, Ivanka, and then wrote her a note to explain that they were ‘donating’ the money they’d received to the Hillary Clinton campaign.

It emerged that the The Lady Grey brand sent Trump a ‘thanks-but-no-thanks’ card after she logged onto its website to purchase a $84 (£64) ear cuff.

The card read: “Dear Ivanka, Thank you so much for your web order! We’re happy to let you know that the proceeds of your sale have been generously donated to the American Immigration Council, the Everytown for Gun Safety Organization, and the Hillary Clinton campaign. We hope you enjoy your new Lady Grey #helixearcuff. Best, Sabine and Jill.”

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Lady Grey posted a picture of the note to Ivanka Trump on their Instagram page. The image has received more than 12,400 comments.

The brand’s owners, Jill Martinelli and Sabine Le Guyader, later told US media that while they were flattered to receive an order from Ivanka Trump, their political views couldn’t be further from those of the Trump campaign.

They said that when they received her order, they instantly felt “compelled” to take the money and donate it to a few organisations that were more aligned with their ideals.

The Lady Grey brand was formed in 2009 and is sold through more than 30 luxury retailers in the US, UK, Europe, Asia and Australia. Celebrity fans include Beyonce, Rihanna, Elizabeth Olsen, Rose Byrne, Solange, Selena Gomez and Emilia Clarke.

One Comment;

I think this was an Arrogant self-promoting marketing ploy. Who or what they donate to with their money is their business but a cheap shot against Ivanka Trump is demeaning on them and the brand. I am not a fan of Trump, and can’t vote for him or against him, but are they suggesting their stockists should have a questionnaire for every customer to establish if they’re Republican or Democrat, pro or anti-Trump? Have they vetted the retailers that sell and buy their products??? Pure Politics and tasteless PR.