With the cinema release of “Fifty Shades of Grey” planned for Valentine’s Day, UK firms are cashing in on the nation’s newfound sexual deviance. Meanwhile, emergency services are on standby for a spate of “bedroom antics-gone-wrong.”

It was revealed Tuesday that hardware store B&Q was preparing its staff and stocks for a spike in cable tie, rope and duct tape sales, as featured in Fifty Shades.

Another company tapping into the nation’s arousal, meanwhile, is London-based firm “The Licktators,” which has launched an aphrodisiac ice cream especially for women, described as giving “women’s sexual appetites a deliciously natural boost.”

The chocolate will supposedly stimulate the release of serotonins, while natural pleasure-enhancer Lady Prelox will encourage blood flow to the erogenous zones. The whole experience is said to be made more sensual with the addition of whipped cream.