‘Style Takeover’ To Transform Twin Star Home Las Vegas Showroom

Three Lifestyle Designers Will Stage Twin Star Products with a Real-Life Twist

Delray Beach, FL (December 19, 2018) —Home is where the hearth is for Twin
Star Home, the leader in electric fireplaces and a premier designer and
manufacturer of home furnishings—and what better way to prove it than with
settings that reflect the way consumers really live? That’s the creative
thinking behind Twin Star Home’s innovative Style Takeover at January’s Las
Vegas Market. Three influential lifestyle bloggers and designers have each been
given spaces in the Twin Star Home showroom to demonstrate how a consumer would
use Twin Star Home collections in their home. In addition to accessorizing and
staging the showroom spaces, each of the designers will create an “innovation
focal point” to highlight a specific Twin Star Home product.

Twin
Star Home is the market leader in electric fireplaces and desks, including the
ActiveLife™ series of adjustable height desks, and functional, design-rich
furniture for the living room and office. The company’s consumer-driven
approach has garnered numerous awards for home furnishings products that marry
on-trend styles with innovative patent-pending fireplace, media, and workplace
solutions.

Each
of the three designers—Breegan Jane, Jeanne Chung and Max Humphrey—was challenged
to match up one of Twin Star Homes’ collections with a different segment of the
consumer market. All three designers have large social media followings and
distinct points of view and are trusted experts on stylish and attainable home
decor. “We looked for designers who have a clear point of view and are in
constant dialogue with consumers,” said Lisa Cody, Twin Star Home’s Vice
President of Marketing. “Breegan, Jeanne
and Max are not just influencers, they are good listeners. We’re excited to see
how they style our products to appeal to and engage consumers looking for
something fresh for their homes.”

The
takeover spaces in the Twin Star Home Las Vegas showroom range in size from 130
to 480 square feet; the restyled collection presentations will remain in place
in the showroom post-Market. Twin Star Home and the three designers will
document the takeover process from beginning to end, and the photos,
interviews, and design ideas generated during the Style Takeover will be used throughout
the year on websites, blogs and social media platforms.

“Everything
we do is driven by careful consumer research,” said Twin Star Home CEO Lori
Gonzalez. “Our products are designed for
the way consumers tell us they want to live, and with the Style Takeover we’re
designing our showrooms the same way. It’s another opportunity for Twin Star
Home to connect with people who want to get the most out of their homes.”

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About Twin Star:

Twin Star Home of Delray Beach, FL is an award-winning manufacturer of home furnishings, including electric fireplaces and furniture, many with integrated media solutions. Twin Star Home combines the latest trends with consumer-driven innovation and design-rich style to create lasting products that enhance consumers’ lives. Twin Star Home is recognized for its trusted national brands: ClassicFlame®, Duraflame, Bell’O, Tresanti and ChimneyFree. Find out more at www.twinstarhome.com.