Moroch Opens New Office to Service Newest McDonald’s Client

For Moroch, New Partnership Signals Culmination of 30-Years of
Growing McDonald’s Business

August 01, 2012 01:44 PM Eastern Daylight Time

DALLAS--(BUSINESS WIRE)--Moroch, a national advertising agency with offices in 30 markets
throughout the United States, today announced that the agency will be
opening a new office in Teaneck, New Jersey to handle its newest account
win, the McDonald’s New York Tri-State Owner/Operators Association.

After a competitive search among half a dozen finalists, the agency was
retained last month to handle advertising responsibilities for the more
than 600 McDonald’s restaurants in the New York Metro market. For the
agency and for Owner and Founder Tom Moroch, a New York native, the new
account holds special significance.

“After starting in 1981 with one client, Dallas-Fort Worth McDonald’s,
and growing to partner with more McDonald’s co-ops than any other
agency, gaining the trust of the largest McDonald’s co-op is a huge
honor for us,” Moroch said. “We are passionate about growing with brands
and we feel that we have been able to do that with McDonald’s. The
partnership with New York McDonald’s is like a coming-of-age for our
company.”

Moroch will handle all local marketing and creative for the McDonald’s
New York Metro Region, which has more than 600 restaurants in New York,
New Jersey and Connecticut.

“We are looking forward to harnessing the experience and best practices
Moroch has learned from other McDonald's markets the agency handles,”
Tony Scari, president of the McDonald’s New York Metro Region, said.

According to Tom Moroch, the agency attributes its success with
McDonald’s and other clients to its independent spirit and sharp focus
on brand localization. Headquartered in Dallas, Moroch has more than 30
field offices across the United States in order to serve McDonald’s and
other national brands such as Midas and Western Union.

Moroch will devote a local account service team to the account at the
agency’s new satellite office, as well as members of the creative team
at its headquarters in Dallas.

The office location in Teaneck, New Jersey was chosen specifically
because of its proximity and convenience for the owner/operators of the
various restaurants.

About Moroch Partners

Moroch is a full service integrated marketing agency and one of the top
independent advertising agencies in the United States. Founded in 1981,
Moroch is headquartered in Dallas with 35 offices throughout the United
States and Canada. Moroch’s capabilities include advertising, branding,
creative, social media, digital, entertainment marketing, media planning
and buying, public relations, research, sales metrics and consumer
insights, promotions, ethnic marketing and field marketing. Clients
include McDonald’s, Midas, Western Union, Coca-Cola, Make-A-Wish
Foundation, Disney, Sony, Universal, Boost Mobile, Eye Care Centers of
America, Pure Fishing, Mattress Giant and DFW International Airport,
among others. Learn more at www.moroch.com,
Twitter.com/MorochAgency
or Facebook.com/MorochAgency.

About McDonald’s New York Tri-State Owner/Operators Association

McDonald’s is the world’s best-known brand and is the global leader in
food service. There are more than 600 McDonald’s restaurants, owned by
100 franchisees, located throughout the New York, New Jersey and
Connecticut Tri-State area. Visit http://www.mcdonaldsnymetro.com
or follow us on Twitter @McDNYTriState
for more information about other McDonald's area programs.