Click Run Model on the Fit Model dialog. The query again appears asking if the analysis is a one-table analysis with all the data in the profile table. Click Yes to see the initial analysis result shown in Initial Analysis of the Final Laptop Survey.

You can see in Change Speed in Profiler and Note Utility Value that the Utility value changes from the original value shown in Default Prediction Profiler for Laptop Choice Analysis of –0.3406 to 0.9886, for a total change of 1.3292 units. If the unit utility cost is estimated to be $250.00, as shown above, then the increase in price for a 2.0 GHz laptop over a 1.5 GHz laptop can be computed to be 1.3292*$250.00 = $332.30. This is the dollar value the Choice survey provides the manufacturer as a basis for pricing different laptop products. You can make similar calculations for the other attributes.