Aided by a increased confidence rating from Goldman Sachs, Apple shares hit an all-time high today, with the price jumping to $133.76 per share before closing just above the company’s previous record of $132.54, set on May 17, 2015.

Would an Amazon Prime-style service work for Apple? Photo: Ste Smith/Cult of Mac

Apple should take a note out of Jeff Bezos’ playbook and launch an Amazon Prime-style subscription service, claims an analyst for Goldman Sachs.

“We think Apple should launch a subscription bundle as a way to reinforce iPhone loyalty and leverage it into content,” Simona Jankowski writes in a new note to clients. In the brief, Jankowski and colleagues ponder the potential of a $50 monthly subscription that would get customers the latest iPhone plus other services like Apple TV, Apple Music and freemium access to the iTunes library.

The iPhone 7's reception will be anything but frosty. Photo: Ste Smith/Cult of Mac

Forget about the “peak iPhone” problem: Goldman Sachs thinks this year’s iPhone 7 is going to be a big one for Apple.

Coming off the back of Apple selling its billionth iPhone sometime this summer, the bank’s senior equity research analyst Simona Jankowski says the number of people clamoring to get their hands on Apple’s next-gen iPhone will be “remarkably high.”

Stocks have been getting crushed all year, but according to Goldman Sachs, now is the perfect time to starting betting on Apple options.

Goldman Sachs’ options team has pointed out that Apple options prices are especially low right now compared to the the S&P 500, making it a great target for purchasing a ‘straddle’, which could score investors a big payday if Apple shares move higher or lower than currently expected.

Straddle options work by allowing investors to purchase a bullish and bearish option on a stock so that they make money off the volatility of shares. It’s an advanced investment for most traders to make and it’s not cheap, but Susquehanna’s Stacey Gilbert explains that it’s cheap relative to volatility expectations for the overall market.

I’ll never cease to be amazed by how Apple can announce record-beating quarters and introduce hit product after hit product, only for Wall Street to turn around and channel the old disapproving parental message of, “We’re not angry, just disappointed.”

Fortunately, Goldman Sachs has broken with tradition by issuing a note to clients with its strongest of recommendations that they buy AAPL stock — stamping it with a “conviction buy” rating, based on Apple’s potential for continued growth.

Life at Apple has been phenomenal ever since Tim Cook took over as CEO. AAPL shares are up 120 percent. 750 million iOS devices have been sold. $100 billion was returned to shareholders. And Apple just became the first $700 billion company in history.

To celebrate a successful 2014 campaign, Cook sat down with Goldman Sachs President Gary Cohn today to talk about how Apple achieved its unbelievable results, as well as what other tricks the company has up its sleeves.

Peter Oppenheimer doesn’t get a lot of the spotlight at Apple – unless you’re tuning into a quarterly earnings report – but the Apple CFO plays a huge role in Apple’s profitability and now he’ll be lending his talents to Wall Street by joining Goldman Sachs Board of Directors.

Goldman Sachs announced this morning that Oppenheimer will join the board immediately as an independent director of the firm:

I’ve madea a point of trying to read more books this year than ever before. The fact that I can have books on my iPad, e-reader, and even on my phone (along with good old-fashioned paper books), I’ve got more to read now than ever before and that’s a good thing. But with all of that reading material it would sure be nice to up my reading speed.

That’s what this Cult of Mac Deals offer aims to do. In fact, with this Speed Reading Course, Udemy guarantees you will read at least 33% faster – or you have 30 days to get your money back! And you can get this course for only $49 for a limited time!

I’ve madea a point of trying to read more books this year than ever before. The fact that I can have books on my iPad, e-reader, and even on my phone (along with good old-fashioned paper books), I’ve got more to read now than ever before and that’s a good thing. But with all of that reading material it would sure be nice to up my reading speed.

That’s what this Cult of Mac Deals offer aims to do. In fact, with this Speed Reading Course, Udemy guarantees you will read at least 33% faster – or you have 30 days to get your money back! And you can get this course for only $49 for a limited time!