104 . .- =' r ;::::::; ==' .:::::::::::;: ..o x - . . :::::::;; '0'\ 'UWøt ONION SOUP a 10 Breton ne en the true french manner, s a rich-flavor heart-wa m" with lust · P otage..' ,ng nd condi- e nou g h tomato a I . . t . morta In ment to render I 1m your memory. Y f r free booklet Wr ite Dept. 0 & " Moore t ' 2 3 Unusual Soups. . t 166 Abmg on Co. Soups, Inc., J Avenue, Newark, N. . 00_.' - 4 \/ : ., '$; ,L;j;é , ",;, - . , -'V ' " .. I . 'lID. Ïc AM FM RADIO-PHONOGRAPH <"';" j '" ! , _""I "f1 THE OPUS: 12 tube-AM/FM radio, automatic 3-speed changer, 3 speaker system with cross. over network GE reluctance pick-up with dual sapphire styli 10 watt push-pull output with separate bass and treble controls, compensated pre-amplifier on phonograph operation, record compensator switch loudness control 40-15,000 cps. Six Hi-Fi models from $149.95* "'SLIGHTLY HIGHER IN SOUTH AND WEST ------- Olympic Radio & Television Inc. 34-27 38th Avenue Long Island City 1 N. Y. o Please send free I iterature on Olympic I Hi. Fi o Please send name of nearest dealer. I Name I Address City Zone_ State ----- lications, you probably know ,vhy that is so But if by chance you have not touched on this phase of trademark protection late- ly, I should e glad to revie,v it for you. Ho,vever, because I am a former long- time member of the working press, I feel prett} sure you are too busy to ,vant the harro,ving details no,v. Just let me say that the Lanham Trademark Act in effect requires us to call such typographic usage to the attention of editors in every in- stance that comes to our notice. You can do us a real favor, then, if you ,vill pass the ,vord on to the appropri- ate members of your staff that both Coke and Coca-Cola are registered trademarks and to capitalize them in any future ref- erences to the drink they may care to make. If you will kindly do so, we will be very grateful. Sincerely yours EDGAR S. BAYOL What the above suggests to us is that nobody really reads anything an) more. People used to read the printed word; that is, the) would read Jane Austen, or they would read the late edition of the W orld- T elr gram, or they would read "The Golden Bough," and they would study the words. But this is an age of images, not words. So when we run a newsbreak policing the journalistic scene for Coca-Cola, we get a letter of complaint and reprimand. We have no comment to make. We still drink coca- cola upper case. And we still sigh when we find that people don't read the words any more, and we say "Ah, welladay." Lov.Ter case. And we let it go at that. There's only one, only onr, only one, only one Coca-COLA! . E.GO When I was on Night Line, :flying m} hands to park a big-bird B-2 9, I used to command the dark- four engines were mine to jazz. I was ground crew, an -unfledged pfc., but when I waved planes through that flight line in Tennessee, my yonder was wild blue. Warming up, I was hot on the throttle; logging an hour of combat, I was the pilot who Rogered the tower. I used to take off a lot. When a cross-country hop let down, I was the big deal who signalled big wheels to stop. That's how I used to feel. I used to get all revved up. -PHILIP BOOTH I -i \ r I I " ,.........- ,\\ \- I""t ,. . II < ::J ?"': \ \ \ _ , - r -- - .......þ--- :y /"'..... : ,/ ",. --.. ('"", . " .....2. ,_ '. . ..._ ;etl \. .o.. }:. "'\" io l LIVERMORE ' . D , )JIt ji' rnID@ ,,( .. 1I1/. r, f " I' I' /. WENTE WHITE WINES WENTE BROS., Livermore, California 00lb 1J1 aø inurb '\.. \- :-:.::.:. w. ... t "t) '" Cheddar Cheese Wheel from the heart of the Cheddar country in upstate New York. Over 5 Ibs. of rich tangy Cheddar red wax coated patiently cured for fullest traditional flavor. Packed in re-usable flavor- protecting pliofilm bag. A gourmet's treasure! $5.95 postpaid anywhere in U.S. GRAOe DAIRY PRODUCTS CO EAST AURORA 12. NEW YORK BUll{ HOUSS 30 11( 56TH ST: g " Daily&Szmday het 5th(j6thA es t 0 LUNCHED1\( 1\(ewYork (J VI NN E1{ Steaks - Prime 1Qbs-Specialties Cluwatß UA Gaybit QJ Paris in New York" Mussels Cheval Blanc Crepes Suzette CQq Au Vin 145 EAST 45th STREET Dinner from $3.00 Luncheon from $1.15 Tel. El5-9352