Marketing for Addiction Treatment Centers: Filling Your Beds the Right Way

Rehab Marketing

When it comes to running a profitable addiction treatment center, an owner’s foremost objective is to “put heads in beds” – in addition to providing high-quality, reputable care, of course.

At your addiction treatment center, do you have 5 beds or 50? Are they always full?

If you need help with keeping those beds warm, America in Rehab has a variety of solutions to help you fill the void. Our direct response marketing services for drug rehabs and addiction treatment centers focus on boosting your business’s online presence, including turning your website into an admissions generator.

Are you still in need of a website for your treatment center, or is your existing site outdated or lacking in content? America in Rehab is ready to help modernize your site and get the word out online about your addiction treatment business. For effective rehab marketing that leads to more admissions, the following four assets are crucial.

The Right Website

When you enlist the help of America in Rehab, we’ll take a plethora of steps to improve your presence on many different channels online. But, really, it all comes back to your website. Your website is one of the few places online where you get to control your own message.

Does your website instantly capture a new visitor’s attention with strong design and imagery and clear navigation? Does it build trust with the user through high-quality written content, including testimonials from past clients?

America in Rehab has the resources to shore up any deficiencies with your current website, including helping you better target certain geographical areas for more admissions. We also make sure your website loads quickly, stays secure and adapts well to mobile devices.

The Right Strategy

For addiction treatment centers, the wrong marketing strategies (such as magazine or newspaper ads) can lead to thousands of dollars down the drain. At America in Rehab, we know how to properly market on behalf of treatment centers because we’ve worked with hundreds of treatment centers. We build a custom strategy for each client that usually includes pay-per-click campaigns, organic marketing and search engine optimization (SEO), all of which helps lead online traffic to the treatment center’s website. These can be solutions for your rehab center, too, if you let America in Rehab take charge of your marketing efforts.

The Right Tracking

You may have placed several ads out in the community and online, but you could still be in the dark as to where calls are coming from, or even if they were spurred by the ads themselves. Perhaps it was your website that inspired somebody to call, but you don’t know for sure because you’re not keeping track of your calls and their sources.

Put an end to the uncertainty by having America in Rehab set you up with call tracking on your website and other areas where we deem necessary. Then, you’ll better understand what’s getting people’s attention and which assets need to be improved. Also, if you’re running several different ad campaigns, you want to be able to tell if they’re providing a solid return on your investment through calls and admissions. America in Rehab can help you better track your marketing efforts through full ROI reporting on each campaign.

The Right Team

If you reach out to an independent firm for rehab marketing help, you want to make sure that team is able to understand the nuances of the addiction treatment field. That team needs to be fully aware of the pitfalls and opportunities that come with marketing a drug addiction treatment center. If you reach out to America in Rehab, you’ll get the help of a team that collectively has more than 20 years of experience in the drug rehab field. America in Rehab has worked with treatment centers large and small all over the U.S., providing substantial results for a number of clients with the ultimate goal of “putting heads in beds.”

Filling Your Beds the Right Way

Welcome to A.I.R.

We specialize in drug addiction treatment center and rehab direct response marketing with skills in management consulting and lead generation using SEO, PPC, strategic web design and development services.

Learn more about our services and how we can help your treatment center at Addiction-Rep.com