Hacking SEMrush For Targeted Lead Generation [VIDEO]

[ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ]

Now, if you’ve been in search marketing for any length of time, you’re probably pretty familiar with SEMrush.

We use it for all sorts of tactics and use cases here at Directive Consulting. But today — Let’s focus on how you can figure out which exact keywords are going to work for your business to quickly generate leads from your PPC campaigns.

Within those top results, if any of them are paid lists, you’re going to want to grab that paid list URL — Copy and paste that URL.

SEMrush

All right, you got your URL copied. Now, you’re going to head over to SEMrush.

On the left sidebar, click on “Domain Analytics“, then within that dropmenu click on “Organic Research“, and then underneath that, go to “URL“. Now, at the top on the right side, you’re going to paste in that exact URL you copied earlier.

When you do that, something amazing happens. You can actually see every keyword, that, that number one result ranks for.

SKAGs

The reason why this is so cool is that now you can start to build single keyword ad groups for all the specific keywords that people are looking for related to “healthcare software” or whatever your industry keywords are.

What’s so powerful about this tactic is that it takes away all of the guessing. You’re able to increase your search engine market share at the bottom of the funnel for the keywords that you already know at volume, that are working for a directory that, hopefully, you are already on.

So let’s recap this actionable, quick tactic.

Hacking SEMrush For Targeted Lead Generation — Takeaways

Step #1: Understand your market place and what directories are ranking at the bottom of the funnel

Step #2: Copy that URL and paste it into SEMrush under the Organic Traffic tab underneath URL

Step #3: Set up single keyword ad groups that are going to dedicate the landing pages for these keywords

We’re converting at over 10%, so hopefully, that’s your benchmark. Let us know if you need any help to beat it.

Thanks for your time today and have a great day! Don’t forget to subscribe to the channel and leave a comment below with any insights you may have on this tactic.