UX Research in mobile

1. • you are just a small part of your potential audience • it is hard to analyse yourself • we tend to simplify others and their motivation and goals; • we often misinterpret problems of others You are not your target audience

2. • they will tell what you want to hear • or something they would like to think about themselves • they can’t want something that they can’t imagine • there is a risk that ideas you will get will be limited by the imagination of others Never ask people what they want

3. • get to know needs and priorities of your customers • understand the physical contexts for your product • understand social connections, family and friends relationship • understand their habits and behaviour Get to know your users