In The Spotlight

By Matt Chandler – Editor for The Buffalo Law Journal, Buffalo Business First

May 25, 2012, 6:00am EDT

Matt McCarthy

Production Coordinator, Crowley Webb

Matt McCarthy knew he wanted to work for Crowley Webb since he interned for the company during his college years. After working as a freelance designer as well as in the printing industry, the opportunity presented itself and McCarthy joined Crowley as its production coordinator.

“Crowley is the best at what they do, so for me, it was an opportunity to come in and work on these projects at the top of my field,” he says. “I had been trying to find a way back here since college and it has been great.”

In his new role, McCarthy will serve in a sort of quality control position, insuring the company’s print work (among other mediums) goes out the door at the highest level of quality.

“I work with the production manager, the art director and the designers to make sure we are giving our clients what they need,” he says.

Those needs, McCarthy says have evolved through the years, and today’s customer has high expectations when it comes to design work that will be reflective of their business or organization.

“Turnaround times are a lot quicker these days,” he says. “People want everything yesterday.”

Another change, McCarthy says, is the shift away from the print work.

“Buffalo was always a printing hub,” he says, “and we don’t see that today.”

So, how does that impact the work that he and his colleagues do at Crowley Webb?

“It’s about trying to find the right vendors for the right projects,” he says. “And for our firm, keeping a higher set of expectations than anyone else.”

By Matt Chandler – Editor for The Buffalo Law Journal, Buffalo Business First