In both appearance and sensation, YASHICA Y35 recaptures the joy and meaning of analogue-photography but eliminating the time and expense required for film development.

A cheap digital camera (plastic body), 14 megapixel 1/3.2″ sensor, optical viewfinder, 35mm equivalent f2.8 lens, no screen, no edit, with a system called digiFilm™ to load “presets” onto the camera. And to fool you, one has to needlessly “wind” the camera up before starting to shoot. Each of these digiFilm™ cost money (~USD$18) and they provide different ISO, colour, or even aspect ratio.

Looks like a novelty gadget, not something that will make Yashica serious choice like it once was.