Not long after the spot aired did people begin to dissect it for clues about HQ2, with Twitter users quickly posting ideas online.

One popular theory: The ad opens with a woman asking Alexa for the weather in Austin. What a coincidence then that Austin is one of the final 20 cities in North America vying for Amazon's second headquarters and the 50,000 jobs and $5 billion in investment that is slated to go with it.

Ok in the Amazon commercial Alexa is giving the weather in Austin....does that mean the new Amazon HQ is coming to the ATX??? 👀

Does this seem far-fetched? Absolutely. Tech companies love throwing in Easter eggs, or hidden clues, in major announcements, releases or events, but rarely do they include something as newsworthy as the future location of a massive second headquarters.

In fact, Amazon threw cold water on the idea later Monday.

"The Alexa Super Bowl spot and HQ2 are totally unrelated," the company said in a statement after being contacted by USA TODAY.