Latest release of enterprise B2B sales platform

Altify, has announced Altify Winter 17, the latest release of its enterprise B2B sales platform, now enriched with the augmented intelligence capabilities of Altify Max. Max amplifies Altify’s proven sales methodologies by notifying sales professionals of the next best action to progress a sale. Max also provides Altify customers and partners with the ability to extend the methodology to their own business or industry. Other new capabilities include streamlined account planning and management using the Salesforce Lightning user interface. Account Manager surfaces the key information on a target account’s key people and business problems, to enable sellers to make more strategic account planning decisions, saving time and enabling salespeople to maximise revenue from their key accounts.

“We listen to our customers all the time, and what we hear is that life is increasingly challenging for enterprise sales teams, as customers are armed with more information than ever before. The feedback we have received from our early access customers for the Winter 17 release confirms that this is the very best release of the Altify platform that we have ever shipped - and Altify Max is at its heart,” said Donal Daly, CEO of Altify.

“With Altify Max - the first augmented intelligence platform for sales, we are bringing the immense power of over 30 years experience to the sales person right on their phone. Winning sales professionals are constantly looking for ways they can do better. We have always embedded sales methodology and best practices in our applications, but now, leveraging recent advances in AI, Altify Max has become a personal sales coach who taps a salesperson on the shoulder and points out what they should do next to win the deal. Then salespeople use their own extensive experience to move the sale forward. This is a game-changer for enterprise sales and a major competitive advantage for our customers.”

The Augmented Intelligence in Altify Max uses some traditional AI techniques, but extends the benefit by amplifying the sales knowledge in the system first, and then optimising the human + machine equation, enabling sales professionals to apply their experience and expertise, augmented by the best practices and machine algorithms in Altify Max. Max incorporates experiences, learnings and knowledge from over 30 years’ methodology exposure and the observations of millions of sales interactions. It then provides notifications, advice and coaching with relevant background, and valuable, in-context recommendations, helping salespeople to drive deals forward.