Whether you’re looking for the perfect job, starting your own business, or building your career as a creative freelancer, your success depends on more than doing great work. Others must know you’re doing great work, which can only happen if you share your skills, accomplishments, and passions in a visible way. This means you need to promote yourself.

Many creatives are shy about self-promotion, as it feels hard to do so even when you know you’re worth promoting. Experiment with these ideas and you’ll develop habits that amplify your work, increase your presence in your community, and put you on track to seize opportunities, careers, and the life you want.

Learn the Basics of Marketing and Branding

As you build the groundwork for your promotional initiatives, you can use the same principles and strategies that guide the marketing and branding efforts of the world’s largest corporations. The basics are freely available in our brief guides to defining your personal brand and marketing yourself like a business – you just need to apply them. To start, make sure your creative portfolio represents you as well as possible. Then, test your efforts in the real world by attending networking events. If you’ve built up some resistance to self-promotion, now is the time to take some risks and raise your comfort level.

Make a Brag Document

To promote yourself effectively, you should be keenly aware of your body of work, what you love, where you excel, and your larger career trajectory. Of course, when you’re immersed in creative work, it can be easy to lose track of how much you’ve accomplished. To keep track of where you’ve been and find clues about where to go next, maintain a “brag document,” an inventory of what you’ve done and a key to analyzing how it all fits together. Julia Evans explains the purpose and substance of a brag document and provides an easy-to-use template so you can create your own. This can help you prepare to get recognized, negotiate, back up your claims, and angle for promotions and new opportunities.

Defend Your Ideas

One of the most useful tools of self-promotion is also an essential skill in giving effective presentations: the power to defend your ideas. To do this, you should understand your own work better than anyone else. You should be prepared to explain your decisions and to field questions, comments, objections, and criticisms in a way that preserves the integrity of your work while allowing healthy space for improvement. This is easier said than done, and Mike Monterio can help. As the author Design Is a Job and You’re My Favorite Client, he’s one of the go-to sources of insight on how to get tough and give your ideas the robust defense they deserve. In this fierce and funny keynote presentation, while geared toward graphic designers, can help anyone dramatically improve their mindset around explaining themselves and their work, which is a key to effective self-promotion.

Beware the Negativity Bias

According to the science of evolutionary psychology, our brains have evolved to help us merely survive; if we’re going to thrive, we have to do it ourselves, with intent. Historically, negative information was more important to our survival than positive information – a tiger chasing you deserves more attention than a sweet-smelling daffodil beside the trail – so we’re wired to prioritize the negative over the positive. In the modern world, our natural negativity bias can hold us back if we fixate on risks and weaknesses and don’t focus enough attention on the rewards we want and the strengths that can help us achieve them. To cultivate a winning mindset, it’s important to bolster ourselves with positive information. This means choosing our relationships carefully, being mindful of our self-talk, and learning the basics of positive psychology. After all, our strongest self-promotion comes from within.

At Artisan Creative, we love to showcase your talents and promote your skills to our clients. When you’re ready to take your business or your career to the next level, let’s get in touch!

A job title is a noun. In terms of your professional life, it is what you are. If you want to unlock more opportunities, level up in your creative career, and maybe even feel better about yourself, we suggest thinking in verbs and focusing less on what you are and more on what you do.

Specificity kills ambiguity. Even if you’ve had some odd job titles in the past, you can strengthen your resume by emphasizing your day-to-day activities, larger objectives, and concrete contributions. Show your solid skills and concentrated work ethic. Eliminate jargon and explain your work in the most literal terms you can think of.

If you’re having trouble with this, work with an experienced creative recruiter to rephrase your resume and highlight real accomplishments that hiring managers will understand.

Quantify Accomplishments

When you write about your responsibilities, show that you took them seriously by connecting to the results you generated.

If you were in charge of a campaign or a project, be sure to mention its goals and how you achieved them. Especially if you delivered it in three days ahead of time or 25% below the requested budget, or with results that exceeded expectations by a factor of four. (Specific numbers and metrics, if applicable, are always good.)

Share Your Journey

Since our early days, humans have made sense of reality through storytelling and the metaphor of travel. Your resume should suggest a narrative arc, a journey from there, to here, to the next opportunity you’re angling for.

You can use classic story structures to show how you overcame adversity, built on your past experiences and achievements, and evolved. This will make it easier for recruiters and hiring managers to picture you in a new position that represents a logical progression.

When your terminology is clear and purposeful, your career can be grand and glorious, and you can conjure many more lightbulb moments into watershed moments.

At Artisan Creative, we help creative professionals surpass their own expectations. Contact us today to learn more.

Whether you are a freelancer who has to pitch a project to a client, or a seasoned team member who is presenting a new concept to internal and external stakeholders, or you’re interviewing for a new job, it’s important to be able to convey your message in a memorable way that connects with your audience.

Will Greenblatt, the founder of the Outloudnow School, says “speaking is a physical act” and we need to “warm-up before we speak”. Reading your speech out loud several times before your actual presentation can be very helpful.

The first step in any presentation is to make certain you are warmed-up. Just as you need to stretch your muscles and be ready before you go for a run, your face muscles and voice need to be warmed up as well. Articulation exercises are a good way to warm up by working your way through a few tongue twisters.

Additionally, he points out that we need to be aware of our “ speech settings” and adjust as needed depending on the message, and point we are trying to communicate. Our speech settings are our volume, pace, pitch, clarity, inflection and physical expressiveness. Your voice is a powerful tool. As you practice, try adjusting your settings to see the difference.

Your breathing technique is also key to effective message delivery. Before giving a pitch or going in for an interview, nervousness can lead to shortness of breath, so it becomes important to do deep breathing exercises beforehand.

The Institute of Public Speaking suggests deep diaphragmatic breathing as a technique to get more air into your lungs as well as calm you down if your nerves are acting up.

Posture plays an important role in your breathing as well as in the delivery of your message. Ideally, you want to stand or sit straight, make eye contact, keep your hands open down by your side and smile! It impacts your mindset and will make you more approachable once you’re finished speaking.

If you are nervous about speaking in groups or in front of a crowd, practice in front of a mirror and record yourself. Watch your body language, posture, and movements, then make adjustments in your delivery. Ideally, you will invest time in your own self-development and attend public speaking courses like Toastmasters or take online classes.

At Artisan Creative, we look forward to connecting with you and sharing additional tips on interviewing and preparing for your job search.

Trust….what does the word mean to you and how does it influence your business and personal life?

All relationships, whether interacting with a partner, co-worker, vendor, or family member rely on trust and will grow because of it, or falter due to a lack of it. As leaders, it’s important to earn and to give trust. Many people work hard to make sure they can be trusted, reliable and someone others can count on. For some, trust is given freely and blindly, until it’s broken. If that happens, they suddenly do an about face and stop trusting. For others, they start from a place of distrust and work their way to trust over time.

In his book, The Speed of Trust Steven Covey says that trust is a function of two things: character and competence.

Character is one’s integrity, intent, and motives. Competence is one’s skills, knowledge, track record, and results.

Both are needed to create and maintain trusted relationships. Covey attributes 4 core principles to building trust – both with ourselves (self- trust) as well as with others. The first two principles have to do with character and the latter two with competence.

Integrity

Do we say and do what we said we were going to do? Do we stick to our core values? Do we have integrity with ourselves? Are our morals and ethics aligned with our core?

Intent

What are our motives? Do we work towards a win-win outcome with ourselves, with our employees and vendors, with our family and friends?

Capability

Do we know how to do what we said we were going to do? Do we have the qualities needed to inspire confidence? Are our skills, attitude, and knowledge aligned so we can grow and establish trust as leaders in our company, family and community?

Results

This is all about getting things done – our performance and track record. If we don’t deliver on our promises, or never do what we say we are going to do, we lose trust.

The next time a situation arises where you get a distrusting feeling about someone or a situation, ask yourself whether it’s a matter of their character or competence?

If it’s a matter of competence, you can ask for data, for certifications, ROI, KPI, you can run assessments. From an on-going leadership and training perspective, it’s important to ask if someone has been given the proper training and onboarding to do their job well. Also, it’s good to make certain our expectations are clear, so they can do what is asked and expected.

If it’s a matter of character, you can check references, and conduct background checks. Julio Olalla of the Newfield Network speaks about the importance of not to assuming all breaches of trust are betrayals—be able to distinguish between sincerity, competence, and reliability.

The first step in building trusted relationships is to lead by example, be authentic, vulnerable and learn to trust. At Artisan Creative, building trusted relationships is one of our central core values. We look forward to connecting with you to build a new relationship.

When you understand the most important principles of marketing, and you’re willing to put in the reasonable amount of effort required, you’ll bring in new business, and you’ll have time to focus on the work you really love.

As you grow your freelancing career, here are a few big marketing ideas to keep in mind.

Build Your Brand

Having a strong personal and professional brand means more than having a concise elevator pitch, although that’s an essential part of it. You must know who you are, what you can do, what values you represent, and how to communicate your identity. When you put your mind and heart into developing your brand, it will pay massive dividends with the people and projects that come into your life.

Work Your Network

As a creative freelancer, some of the most effective marketing you can do is still old-fashioned word-of-mouth. When you provide value to others, attend networking events to engage with your community, and seek out the peers, collaborators, and mentors you wish to cultivate, new resources and opportunities will present themselves in ways you never anticipated.

Prioritize Product-Market Fit

Author Carolyn Tate describes the “four Ps of marketing” – product, pricing, placement, and promotion – and how they’re always interrelated. In the new age of growth hacker marketing, running a business is a constant process of iteration, and great products are built through feedback loops and ongoing processes of community interaction. Remain curious and sensitive to the changing needs of your clients. Let your marketing efforts and your work feed into a constant refinement of improving each other.

Track Your Progress

To better allocate your resources and understand how your marketing is paying off, keep track of your progress and results over time. If you’re not naturally comfortable with numbers, charts, and analytics, you can use one of the many free tools that are available.

If you’re a “morning person,” you know that the early hours of the day, between when you wake up and when you begin work, can be some of the most valuable, productive, and fun. And, even if you don’t identify that way, you may be surprised how a few slight changes in your behavior can have a tremendous effect on your attitude.

When you establish the right morning routine, you can greet the day with fresh vigor, get more accomplished in work and life, and go to sleep looking forward to the next day. Want to stop hitting “snooze” and learn to love your mornings? Here are some ideas for morning rituals that will spread some sunshine on your days.

Get Plenty of Sleep

Sometimes more pleasant mornings are simply a matter of getting adequate rest at night. Before making any changes to your morning routine, make sure you’re in good physical health, not abusing drugs or alcohol, and getting the best sleep you can.

Rise Early

When you’re not in a hurry, everything seems less daunting. Give yourself more than enough time to transition from sleep to preparation for the day ahead.

“Running and walking are both great because they’re accessible to most everyone, they can be your gateway remedy to a healthier lifestyle, and they can even give you the momentum to design a whole new morning routine,” writes Benjamin Spall, author ofMy Morning Routine: How Successful People Start Every Day Inspired. If a pre-dawn run sounds overwhelming, you can try yoga, stretching, swimming, or any other physical activity that wakes you up, circulates your blood and oxygen, and helps you get into the rhythm and flow of life.

“Each morning you should prepare, plan and meditate on how you aim to act that day,” writes author Ryan Holiday. “Don’t wing it. Don’t be reactionary. Have a plan. Marcus Aurelius rose in the morning and did his journaling – preparing himself for what he was likely to face in the hours ahead. He thought about the people he was likely to face, difficulties he might encounter (premeditatio malorum), and what he knew about how to respond.” Developing an early-morning journaling habit can help you build personal confidence and see connections and patterns you might otherwise miss.

Skip Email and Social Media

Most mornings, your notifications can wait. If the first thing you do every day is reach for your phone, try postponing that for an hour, or however long it takes to do something more peaceful and reclaim some of your private psychological space. “This can be hard for many of us, especially if you run an online business or keep up profiles that feel like they require your full attention at all times,” writes Spall. What you’ll quickly find, however, is that avoiding social media in the morning will allow the calm of the night to carry on a little bit longer.”

The best way to stop a bad habit is to, instead of going cold turkey, replace it with something you’d rather do instead. “If you’re going to do something like intentionally ignore your email for a few hours, you need to be just as intentional about planning how you’re going to spend that time,” writes Kelsey Manning, who struggled to implement email-free mornings and gained some insight in the process.

Change One Habit at a Time

Take inspiration from Niklas Göke, who wrote an excellent piece about how he built an enviable morning routine by optimizing one new habit at a time. “I never made a list when I began,” Göke writes. “Because it wouldn’t have lasted a day. The moment you make a list, you start trying to check off the items on it. You’ll dream up a big set of habits, try to adopt them all in a day and fail. Instead, see this idea as a process of optimization. Don’t pressure yourself to get it right the first time. Think of yourself as putting one foot in front of the other and improving along the way. This way, you’ll focus on learning and getting better, rather than comparing and getting frustrated.”

Take advantage of our decades of experience. We’ll help you build the lifestyle and career you’ve always wanted. Contact Artisan Creative today to get started.

Happy Spring! Today is the first day of spring, the vernal equinox when the sun’s rays shine directly on the equator, and our days begin to get longer.

Spring cleaning is in the air, and this year we are focusing not only on de-cluttering our home offices and work stations but also focusing on our digital clutter and noise!

Multi-version files, copies from years ago, duplicate images, a multitude of apps, and incessant notifications lead to not only a cluttered digital space, but also to a cluttered mind leading to distraction and reduced productivity.

Below are several tips to help you with your digital spring cleaning:

Managing your smartphone

Moving all apps into a folder, alphabetizing and deleting those no longer in use is scary, yet liberating. In his article Beautilty, Jason Stirman describes the step by step to do this task.

Duplicate Files

If you aren’t already using proper naming conventions, start now. It’s too easy to get bogged down with multiple file versions with slightly different names. Choose a file naming convention process and stick with it. Whether you start with the name or date, stay true to it and implement it across your team or department.

If things have gotten out of hand, manual intervention may not be possible. In this case, duplicate file management apps like Gemini or a variety of version control options such as Git, SVN, and others will solve your problem. If you are a creative, use Adobe Bridge or DAM to manage those assets on an ongoing basis.

Backup and Delete

Once your files are organized, then back them up to the cloud, or to a drive. Back it up and have the peace of mind that you can always find that one elusive file. Delete all non-current files as well.

Say Goodbye

Turning off notifications, and unsubscribing from emails and newsletters that are overflowing your inbox will give some breathing space. Whether you change the frequency of newsletters or divert them to their own folder, change this flow of digital noise to something that is both manageable and realistic for you. You can use Unroll.me to batch unsubscribe and remove email subscriptions you no longer need.

Inbox Zero

It’s hard to start, however, once you achieve inbox zero, you’ll never want to go back. A few easy steps can get you organized and help build a workflow so you can get to inbox zero. Tools like Sanebox help manage all those LinkedIn invites, or Basecamp notifications.

We hope you’ve enjoyed our 513th a.blog. Please connect if you are looking to hire your dream team, or looking for your next job opportunity.

Your phone is what you make of it. With the right apps installed, it can be a trusted colleague and collaborator, a tool for boosting your productivity, enhancing your creativity, and making your life more interesting.

It’s a good idea to, every so often, go through your apps, delete the ones that don’t spark curiosity, creativity, or productivity and replace them with new ones that help you crush your commute and get more juice from your screen time.

As our Valentine’s Day gift to you, here’s a bouquet of apps that focus us at work, help us relax at home, and generally delight us. Try a new one and let us know what you think!

The right note-taking app helps you to, in the words of business guru Tiago Forte, “build a second brain.” We love Zoho’s Notebook for its attractive interface and intuitive card-based system of organization.

For those of us who love to think out loud, Otter’s well-organized voice recorder is essential for catching elusive ideas, immortalizing snippets of rambling conversations, or launching when you wake up to make sure you remember that breakthrough idea you had in a dream last night.

Travel indubitably broadens the mind, and its logistics can take their toll on one’s patience. With this brilliant flight-booking app, you can save your extra heartbeats for all the new vistas you’ll explore.

There’s a gold rush in meditation and mindfulness apps. This one stands out by virtue of its grounding in Rohan Gunatillake’s mindful design principles. Buddhify is flat-out beautiful, with a rich and playful UX that makes it ideal for beginners or anyone who feels a bit lost in establishing a practice.

VSCO is for anyone who loves the creative side of photography and image manipulation, especially those who want to take their Instagram feeds to the next level. Its filtering tools can help almost anyone post high-quality digital images. Professional designers and photogs swear by it.

Here’s another essential image-editing tool for anyone who wants to keep alive the aesthetic principles of great photography in the era of social media. If you wonder how your favorite influencers always make their lemon wedges look so juicy and crisp, this might be your answer.

From long reads to listicles, Pocket makes it easy to stay caught up with all the great written content you may find around the web. Robust tagging enables you to organize your library, and the vastly improved text-to-speech capabilities mean you can catch up on your “reading” while you commute, work out, or do the dishes.

Email newsletter subscriptions are a wonderful way to immerse yourself in niche subjects or to get informed on a broad range of current events. With Stoop, you can now organize and keep up with all your favorite newsletters without overwhelming your inbox.

Podcasting keeps getting better. Take advantage of the booming audio renaissance with this robust platform for podcasts. It has one of the most user-friendly interfaces for an app of its kind, allowing for better discovery and a more engaged listening experience.

If you use music as a tool to relax, to focus, or to get things done, this unusual audio app may be the one you’ve been waiting for. With settings for “deep work,” meditation, sleep, and more, it lets you choose the state of mind you want and selects music tracks to match. It began as a cult favorite among coders, and now the secret is out.

In a time of increasing awareness of the tolls of depression, anxiety, and mental illness, not everyone has easy access to therapy. This revolutionary self-help app connects users with trained “listeners,” along with motivational exercises and a supportive community. 7 Cups may be a big clue to what the future of therapy may look like.

If you’re worried you may be spending too much time on your phone, or you want to encourage your kids to learn to better manage their screen time, the “gentle and compassionate” Moment app can help regain some digital agency. It gives you an inventory of how you engage with your device throughout the day and, if you don’t like the results, provides coaching to help you take more mindful charge of your eyeballs.

At Artisan Creative, we believe life and work are interrelated and we take a holistic approach to help teams and careers exceed expectations. Contact us today to start the conversation.

Technology is changing the world continuously, and the world of business is changing with it. To seize the best creative professional opportunities, it’s increasingly necessary to adopt the posture of a lifelong learner. You may choose to go back to school to supplement your education or become an avid and engaged student at the school of life.

As a creative professional, updating your Curriculum Vitae (CV) at regular intervals is a must. Make sure that, when that time comes, you have useful and fascinating things to add. Here are four quick pointers on how to take advantage of an increasing array of opportunities for continuing education.

Get Schooled

Graduate programs, trade schools, and boot camps provide opportunities to immerse yourself in acquiring new knowledge and skills. You can also build your network by working closely and in person with teachers, mentors, and peers. If you have the time, money, and bandwidth to devote to it, this sort of continuing education can supply you with Continuing Education Units (CEUs) or certifications that can enhance your next career advancement.

School Yourself

If you want to save time and money, and you have the self-discipline required for distance learning, the internet provides a rich bounty of opportunities to engage with any subject you can imagine. Skillshare, Teachable, Khan Academy, and LinkedIn Learning are just a few of the platforms that provide substantial continuing education online. Through Coursera, university-level courses are available with the support of many higher learning institutions. Anyone interested in professional growth can easily explore the vast and expanding landscape of modern e-learning.

Participate in Your Community

Classes, networking events, professional associations, and volunteer work opportunities in your area can help you get the lay of the land, find out where your passions intersect with market demands, meet people who can help you find the right opportunities for success, and build your resume, portfolio, and CV. Stay informed, so you have interesting things to say. Look around and ask yourself, “how can I help?” With a positive attitude towards service, you’ll establish yourself and build strong alliances soon enough.

Ask Your Creative Recruiter

The benefits of working with creative recruiters include access to resources, inside information, actionable insight, and opportunities for training, testing, skill-building, and peer interaction. At Artisan Creative, we have decades of experience in professional self-actualization, and we know how to help you build a resume and develop the body of work that best suit you. If you want some more oomph in your CV, contact Artisan today.

Our Artisan Creative a.team creates a new vision board every year. What started as a fun team-building project, has grown into a mindset that many of our team members have now introduced to their families and friends to set individual and family goals together.

We each work on visualizing and creating our boards over the holidays, and present at our first team meeting in January. Our boards are as varied and eclectic as we are. They include short and long-term goals, as well as personal and professional aspirations.

We believe that by presenting and sharing we hold true to our values, and create a culture of accountability that enables the team to learn more about each other’s ambitions, dreams, and commitments. Some set a theme for their board or their year—others use inspirational quotes. All have a shared thread of growth, inspiration, and visualization, that tells a story and creates a visual roadmap for achieving our personal and business goals.

In addition to sharing our vision boards with one another to start the year, we revisit the boards mid-year together and also review in our year-end meeting. This way, we help keep one another on track throughout the year.

Here is the process we follow to create our vision boards, so invite co-workers and family members to get your new year off to an amazing start!

Set your intentions & define your priorities for the year

Select words and images that inspire and are true to your core values.

Create positivity and inspiration for yourself and others.

Imagine the integrated life/work that you want to live.

Your board can be divided into sections for career, self, family, and community or be a mix of combined elements throughout. The key is to create the vision where your personal and professional aspirations are represented to help create an integrated life and work.

Hang the board where you can re-visit it daily—read the inspirational messages out loud— and often! Mine is right in front of my desk, so I see it every time I look up from my computer.

Share with others. Having an accountability partner will help you get closer to achieving your goals.

Tools needed:

A large poster board to give you plenty of space to visualize your year, yet small enough to hang on your wall. We use the 22 x 28 size available from Staples.

A good pair of scissors and a strong glue stick so the pictures stay on all year long.

Variety of magazines to look through and find those inspiring words and pictures.

(Optional) Markers/stickers to write on or embellish your board.

Patience and Creativity.

Time to reflect.

I cut images and words throughout the month of December. Then I create the actual vision board in one day. For some, it’s easier to start with a theme and for others, the pictures and words shape the direction of the board. There is no right or wrong method, harness your creativity in any way that works best for you.

Although electronic versions such as Pinterest or Trello also work, going old-school where you physically search for and cut out imagery and words from a magazine and decide where to place them, is in itself an opportunity to reflect and plan via a very tangible exercise.