Sparkling Ice, made by Talking Rain Beverage Company, is excited to announce their 2020 Brand Ambassadors, famed country music group, Runaway June. Hailing from Nashville, TN, the trio is best known for their harmonic and inspirational country music that celebrates self-love and originality.

As the sparkling water category experiences all time highs, LaCroix -- the brand that helped ignite the trend -- should have a lot to celebrate right now. Instead, the 38 year-old brand is struggling to maintain dominance in a marketplace that is rapidly moving past it.

Sparkling Ice, made by Talking Rain Beverage Company, is proud to announce its fourth year partnering with the Honor Flight Network, a non-profit organization created to honor America’s veterans. As part of the partnership, Puget Sound Honor Flight and Sparkling Ice transport heroes from their hometown of Seattle, Washington to Washington, D.C. to visit and reflect at the memorials dedicated to honor their service and sacrifices.

Sparkling Ice, part of Talking Rain Beverage Company, is excited to announce a new limited-edition Mystery Flavor and social media sweepstakes, What the Flavor. The sweepstakes gives fans the chance to win a Holland America Line Caribbean cruise for two with roundtrip airfare, in addition to 500 other pool-themed prizes.

In BevNET's second gallery of new products from the show, we highlight some notable new launches across water of all types, as well as a handful of products such as Dr Pepper's new limited offering, fruit smoothies from Simply and Ripple's entry into the plant-based protein drink arena. For more new products featured at NACS, see our first slideshow.

The company has focused on reinvigorating both its marketing and its product development capabilities to better speak to millennials and to properly capitalize on the outreach opportunities provided by social media.