Saturday, January 9, 2016

ABS-CBN ended 2015 on a high note after the network ruled nationwide ratings from January to December last year (excluding Holy Week) with an average national audience share of 43% versus GMA 7’s 36%, data from Kantar Media says.

ABS-CBN also kept a stronghold of the primetime block whole year round as it scored an average national audience share of 50% compared to rival’s 31%. This means half of the Filipino viewing population in combined urban and rural homes tuned in to the top-caliber programs offered by ABS-CBN on primetime.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Meanwhile, ABS-CBN shows also dominated the top 20 list of most watched programs for 2015, 19 of which were produced by the network.

Topping the list as the most watched program last year is “The Voice Kids” (41.7%) followed by “FPJ’s Ang Probinsyano” (38.8%), “Nathaniel” (34.6%), “Pangako Sa’Yo” (33.5%), and “MMK” (30.5%).

Having aired for over a month since it premiered last November, “Dance Kids” still managed to land on the sixth spot with an average national TV rating of 30%. It is followed by “Dream Dad” (29.9%), “Your Face Sounds Familiar Season 1” (29.8%), “Forevermore” (29.2%), and ABS-CBN’s flagship news program “TV Patrol” (28.2%) in the tenth spot.

ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila), where it scored a national average audience share of 45% versus GMA’s 36%; in Visayas with 55% versus rival’s 27%; and in Mindanao with 54% versus GMA’s 28%

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.

Contact Form

Name

Email
*

Message
*

Site Ranks

Total Pageviews

Disclaimer

Some pictures and media belong to their rightful owners. Copyright infringement is not intended and if you are a copyright holder and wish credits on your images, please let me know and I will be glad to add them. If you feel that we have material on this site that is infringing on your copyrighted material, please Contact Me and we will remove it immediately. Thank You Very Much!