The Future of Consumerist

Over the last twelve years, Consumerist has been a steadfast proponent and voice on behalf of consumers, from exposing shady practices by secretive cable companies to pushing for action against dodgy payday lenders. Now, we’re joining forces with Consumer Reports, our parent organization, to cultivate the next generation of consumer advocacy.

Stay tuned as Consumerist’s current and future content finds its home as a part of the Consumer Reports brand. In the meantime, you can access existing Consumerist content below, and we encourage you to visit Consumer Reports to read the latest consumer news.

Campbell’s wants you to know it packs 32 feet of noodles inside every can, and it’s paid for a Times Square billboard to teach that fact to you, AdAge reports.

“We wanted to remind people how the soup they love more than any other is full of the stuff they love most,” Eric Christianson, business director — Campbell’s condensed soups, said in a statement. “Our TV commercial, ‘Slurp,’ as well as our print ads, use the billboard and giant noodle imagery to drive home the value we offer in each can. It just made sense to bring that same idea to life with a real billboard above one of the busiest intersections in the world.”

Campbell’s estimates 1.5 million people will see the billboard over the next four weeks. Its 2009 soup season campaign is titled “Slurp,” which sounds sort of gross and certainly lacks the smoothness of Don Draper’s “Toasted” cigarette ad push.