Amazon is now shipping select items for free, even if you don’t have Prime

Amazonare going toship a large number of its popular products to clientsfor free, regardless of whether or not they are a Prime member, without needing a minimum order. The company declared that it is using the program, named as Fulfillment by Amazon Small and Light, to focus on cost-conscious shoppers.

The offer will put onselectedproducts that weight eight ounces or lower that typically cost under $10. Products thatbe able to get free shipping consist of such products like,makeup, mobile phone accessories and earplugs. Amazon’s new center available now on Florence, Kentucky, which will house each of the participating products which can arrive on customers’ doorsteps within four to eight enterprise days.

Sucharita Mulpuru, an analyst at Forrester Research Inc, claimed that Amazon’s thinking is that theyprobablycan break even on these kinds ofdeals which suits to CEO Jeff Bezos’ playbook.

Despite just introducing it, Amazon has been managing the new program on a free trial basis for the past 13 weeks as per Bloomberg. The company lookedonward with it after noticing that their products sold with free shipping and without a minimum order sold more fastercompared to before.

Up to this stage, non-Prime members needed topay out $35 before activatingof free two-day shipping.

Amazon has been restricted in a brutal battle with traditional retailers such as Wal-Mart, Target and Best Order for years. Everythingit might do to steer customers faraway from its competitors is likely viewed as a win, even though they don’t make a lot or any money on a deal.