FIT Bodywrap®, a San Diego-based company and leader in far infrared wellness technology, has named Skylar Burnworth Senior Marketing Coordinator and Kara Willingham Support and Training Manager. Burnworth has...

Four Seasons Sales and Service has introduced the ultimate marketing tool … It’s called MySunFunFitness.com, and it’s revolutionizing the way salon owners market and promote their facilities! Tanners across the country turn to the World...

No tanning salon operating in today’s market can succeed without also offering some form of sunless service. While most salon professionals know this, are they prepared to market, promote and sell this service for maximum...

It’s easy to become the sunless-tanning expert in your community – just take any of the training programs offered by the industry’s top sunless manufacturers and educational professionals. These advanced curriculums will teach you about...

Now more than ever, having a professional staff that’s trained and certified is essential to your salon’s success. This is why Sun is Life® Training and Certification is so important for your salon’s future and...

If your business has been highlighted in a Salon Spotlight®, Sunless Only or Welcome Wagon feature, chances are you can get some free publicity in your local newspaper! While being featured in ist Magazine can...

Domination and submission, survival of the fittest, constant adaption to change – the wilderness and the corporate world have many similarities. The closer one looks into each world and its routines, rules and ways of...

A new year can mean a fresh start, both personally and professionally… but can your salon thrive in today’s marketplace? We’ve said it before, but it bears repeating: the days of making easy money in...

In the history of recorded time, no customer has ever said, ‘Your price is too high,’ and meant it.

The handcrafted cocktail has skyrocketed in popularity. Thanks in part to period-piece television dramas such as Mad Men that romanticize bar scenes of yore, drinks like the Old Fashioned and the Sazerac have risen...

In today’s sales environment, having the most product knowledge and the best pitch or presentation can only take you so far. What really makes prospects and clients eager to buy from you is the amount...