http://frc.tl/1mrxZgH @KelseyLibert, @RyMcGonagill, www.Frac.tl “Many
[PR professionals] have a misunderstanding when it comes to the difference between advertorial and guest posts.” – Gigaom.com “Too many submissions we get are clearly just pitches for a company, attempting to masquerade as thought pieces, a press release dressed as a guest post.” – TechCrunch.com “Over time [guest blogging] has become a more and more spammy practice.” – Matt Cutts

An overwhelming number said they
want a subject line that is: • Direct • Concise • Descriptive • Includes keywords relevant to the writer’s beat Image Credit: http://frc.tl/1oFpU8O @KelseyLibert, @RyMcGonagill, www.Frac.tl

Image Credit: http://frc.tl/1k5uTLo @KelseyLibert, @RyMcGonagill,
www.Frac.tl “If I don't respond it's because I'm not interested. If I am interested, I will email you back.” – NationalJournal.com “1) Don't send multiple emails and follow-ups. 2) Don't follow up your email with a call.” – Parents.com “Do not call me 5 minutes later to follow up.” – Geek.com “Don't follow up so many times. If we're not interested, we're not interested.” – OutOfThePastBlog.com “Unless I contact you asking for more information, don't follow up 2 and 3 times asking if I'm going to write about the story you sent me.” – TheGoodWineGuru.com