Your Response

A lot of times I do, but I'm learning more and more, particularly with startups where you roll stuff out and test it—I'll just say I'm being humbled by a lot of things. I'm learning how much I don't know. I'm a big fan of quick, rapid, iterative testing and prototyping with real customers for this very reason, because there's so much that we think we know, but until people actually use it and we can see that and monitor the results, we don't really know if we're right or if we're wrong.