Facebook – “Show Me the Money !”

Show me the money !!

I was doing a simple status update on the Fuzion Facebook business page and I noticed a “notification” window open up that I had not spotted before.

“Promote this post to get more views and comments” the notification window shouted at me. I already knew that I could create an advert for specific posts but it had never been waved at me so blatantly.

Between the changes to business pages that went through at the end of March, the stricter rules about running competitions and no longer being able to specify “landing” pages, Facebook are really hitting the brakes on your ability to generate activity and “likes” without writing a cheque…. the free ride is over.

For the business page owner/administrator you need to provide huge value, personality and clever content to make it attractive for users to “like” your page or you must simply write a cheque.

Facebook is now serious business and we have officially entered the era of “Show me the Money”

One Response to “Facebook – “Show Me the Money !””

I think that’s shortsightedness on their part and could be totally detrimental to their business. They claim to have 800 million users; would I be far off the mark if I guessed that 50 million were ‘business’ users with their own personal page? Are they really going to run the risk of losing 1/8th of their business? Surely, they can’t be that stupid.