Healthcare SEO: Fundamentals for hospitals and health systems

Healthcare marketers often outsource search engine optimization (SEO). That makes good sense. Maintaining expertise in a constantly changing field like healthcare SEO requires a lot of time and focus.

But even if you're planning to rely on outside experts for your hospital website's SEO, it still pays to understand the basic terms and concepts. This knowledge can help you choose a good SEO vendor and ensure that you can communicate well to your C-suite about what that vendor is doing for you.

In this healthcare SEO e-book we offer tips, tools and guidance about: