第1章 エグゼクティブサマリー

第2章 イントロダクション

第3章 世界市場の概要

第4章 現在の動向

肥満の危機

より厳しい食事の条件

規制環境

論争

フレーバーの動向

第5章 消費者動向

北米

欧州

極東

オーストラリア

スナックの役割の変化

第6章 主要企業

第7章 新製品活動

焼き菓子スナック

その他のセイボリースナック

ナッツ・シード・ミックス

フルーツスナック・バー

第8章 将来の見通し

市場規模・動向

健康ロビー団体

製品範囲の拡大

図表

目次

Product Code: 94252

Abstract

The global snack foods industry continues to experience strong growth, due to
the decline in the number of formal meals eaten and continued demand for foods
which can be eaten on-the-go by time-pressed consumers. Over the last decade,
health has been one of the main drivers of the global snack foods market,
together with the trend towards premiumisation before the effects of the
economic recession were felt. Demand for healthy snacks continues to increase,
as a result of more people paying greater attention to their diets. The world
market for healthy snacks amounted to US$22.93bn in 2009, having risen by 20%
since 2004. Although the healthy potato crisps, chips and other salty snacks
segment remains the market' s smallest, it is also one of the most dynamic,
with many successful products having been launched within this sector of late.
The nuts, seeds and mixes sector accounted for almost 60% of the global market
for healthy snacks market in 2009, ahead of cereal-based snacks and fruit
snacks.

The global market for healthy snacks remains highly fragmented, mirroring the
situation which exists in the overall snack foods industry. Most of the
leading suppliers of snack foods supply some healthy varieties within their
respective portfolios, having either launched new products marketed on a
specific nutritional platform or reformulated existing lines to improve their
health appeal.

In this report, the following products are generally defined as
constituting ‘healthy' snacks:

potato crisps and other salty snacks marketed on a ‘better for you'
platform (e.g. low-fat, low-salt, low-calorie and baked varieties);