Vanilla Loyalty Management

Vanilla for Loyalty Data

Loyalty Management Context

Despite the popularity of loyalty and incentive programs, many organizations have failed to increase the loyalty and value of their most important customers since they are unable to identify their most profitable customers and effectively drive desired behaviour. Constraints imposed by fragmented data, single point solutions, heavy reliance on IT and inflexible costly legacy systems make it difficult to gain an accurate view of key customers and their behaviours, bring differentiated incentives and rewards to market quickly, and ensure a superior multi-channel member experience.