Insight Community

Welcome to the Insight Community.

The Insight Community is a powerful new marketplace, developed by Floor64, as the fastest, most cost-effective way to use conversational marketing to supercharge your corporate advertising, blogging, strategy and intelligence efforts.

Sponsor a Conversation

Sponsoring an Insight Community Conversation is a unique way to draw in partners, customers and experts from your market and encourage them to participate.

Contribute Your Expertise

Contributing to an Insight Community Conversation provides the opportunity to engage in dynamic professional discussions while earning recognition and cash rewards.

Take a look at the current conversations happening right now in the Insight Community.

How It Works

1. Sponsor a Conversation

Sponsors from a variety of industries work with Floor64 analysts to create conversations that pose challenging and relevant questions to the community. To drive the quality of the insights, bonuses are set for each conversation.

2. Community Engaged

The conversation is launched and Insight Community members are notified via RSS feed, email and their own personal dashboard. When they view the conversation, they get a description of the topic and questions, as well as submission guidelines, close date and the bonus awards available for top insights in the conversation.

3. Conversation Started: Insights & Comments Generated

Members begin to add their unique perspectives and expertise to the conversation by adding insights using the built-in tools. They can also contribute to the discussion by adding comments that clarify, challenge and respond to other insights.

5. Goals Achieved

Dell needed a creative way to start a conversation with experts in a very specific market. Using the Insight Community, Dell succeeded in connecting with experts, customers and even other vendors in a far deeper conversation than had previously existed in the space.

Creating content for your corporate blog that creates interest and viral connectivity across the Web requires enormous on-going effort for most companies. LetsTalk uses the Insight Community to keep it’s blog content interesting and dynamic - driving customer interest and growing their own brand identity in a very active market.

Dow Jones Client Solutions wanted to supplement it’s own internal strategy and intelligence efforts with other perspectives. In the Insight Community it found a great way to explore emerging trends, participate in those discussions and also develop connective offerings using the content long after the case had closed.