Nobody wants to be outdone by the likes of Yahoo or Bing, especially not Google. As the “other” search engines rolled out new logos and designs, Google is following with their own changes, though they may be too subtle for many to even notice. That, of course, is the point.

Google has begun rolling out a redesign of its homepage – the world’s most visited web address.

The revamp features a flattened, reshaped logo and replaces the previous menu bar with a smaller range of links on the page’s right-hand side.

The move comes in the same month that Yahoo’s logo and Microsoft’s Bing search tool have also been updated.