Sunday, February 13, 2011

The Mrs. Obama Effect

Last Wednesday, Mrs Obama appeared on Today's Show wearing a simple and cute H&M polka-dot dress. Its cost? 34.95$.

Yes, the Frist Lady in H&M. I love her audacity!
But, few hours after it happened, the H&M stock price rose by 2 Swedish krona (from 210.7 to 213.7), which represents an increase of 1.43%. With 827 million shares outstanding, the company's market capitalization rose by $384 million.