The Rewards Guide

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Offering rewards is a proven way to boost donations. Get to grips with how rewards work and how you can use them to encourage people to pledge.

Many crowdfunders offer a range of rewards that are aligned in some way to your project or school. These rewards should go up in value (not necessarily monetary value, but also as one-off or rare opportunities) according to the amount of money a donor pledges.

Offering rewards gives potential supporters an incentive to donate, helps people feel more involved in your project, and encourages larger donations. If you're offering something unique, quirky or exclusive, then make sure everyone in your network hears about it – and tells everyone in their network.