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Why Corporate Wellness Is Needed In Every Office

May 9, 2017 By: Brandon Bennett 80

Mid to large size corporations make up over 75 million workers in the US. These segments represent over 65% of the entire national workforce. At a scale this vast, each and every company, which through the Affordable Care Act must offer health insurance to its employees, is in search of opportunities to lower this ever growing out of pocket expense.

Are you a passionate, heart-centered practitioner in the health and wellness arena? Do you feel confident in your ability to help improve the vitality and wellbeing of others, but are frustrated with your lack of clients? Do you see value in positioning yourself in the more than trillion dollar (and still growing) global wellness market? Are you not well versed in the crucially important corporate wellness structure, lingo, and how to professionally navigate yourself within it?

If you answered yes to any of these, possess a growth mindset, and are committed to putting in the time and effort to not only learn, but also implement proven strategies that help workforces, then corporate wellness may be the next progression step you need to start or position your business for success.

Snapshot of the Industry

Understanding the current landscape:

Heart disease, diabetes, and cancer are responsible for 7 out of 10 deaths each year

Healthcare cost is estimated at $11,400 per employee (and rising)

The corporate wellness industry is an over $200 Billion dollar industry

Over 60% of companies now implement wellness programs

The Market Needs You

What does this show? Not only an extreme need for qualified, health-first centered professionals and coaches who are dedicated to making a conscious impact in the global holistic space, but also a market, which these numbers prove, is strongly supportive.

Here’s the unfortunate but honest truth. While the wellness field continues to grow, the growth of “quick fix” or “gimmick” type programs and marketers are increasing in numbers as well. This adds even more noise to what research has shown to be one of the fastest growth sectors nationwide, with expected numbers to continue to rise until 2023. When dealing with one’s health, an authentic desire to help should be the top priority, not get rich tactics that aren’t sustainable through the long term, and don’t create behavioral lifestyle changes.

Ready for the good news now?

There lies a noticeable silver lining, and it’s advantageous for those who are able to tap into it. Growing numbers of people are not only craving, but also searching for alternatives outside of the conventional sick-care model that the pharmaceutical industry was built on.

And guess who’s at the top of this search: corporate companies. If you look at it from their lens, it’s actually easy to empathize with them. They’ve been at the front line of paying for a reactive model that doesn’t place any tangible measures on preventive care. More and more of their dollars have been spent in a redundant loop of inefficient returns, the exact thing any well-structured business actively tries to avoid.

It means companies are now more open than ever to progressive opportunities that cut their healthcare cost and improve the overall health of it’s workforce. This would allow more of the profit dollars of these organizations profit to be spent elsewhere. Also, happy and healthy employees are more productive and less likely to miss as much work than those who aren’t.

Does this get you excited?

If this idea gets you excited here are some questions to ask yourself so you can determine if this is an area you want to explore for your business.

Is it in alignment with your future goals of making an impact on the most important aspect of one’s life, his or her health? Are you passionate about growing your business and genuinely ready to learn the necessary steps from the bottom up to push beyond just the thought of change? Are you ready to move into the direction of developing the necessary tools to confidently step into the corporate wellness arena from a professional yet conscious position?

The corporate dollars are available, the needs are clearly still evident, and there is no better time than the present.

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About Brandon Bennett

Brandon Bennett is the owner of Grapefruit Wellness, a health coaching and mentoring company.

As a Certified Nutritional Psychology Coach, he works with clients on the mind-body connection; with an emphasis on the role nutrition plays in creating balance between the two. Brandon is also a one-on-one Yoga Instructor.

Prior to coaching, he worked in professional sports for close to 10 years as a Premium Sales Consultant, with his most recent team being the Dallas Cowboys.