Mobile Strategy: How Your Company Can Win By Embracing Mobile Technologies

Paperback | April 23, 2013

Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place

Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers.

Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dir...

Dirk Nicol is the program director for IBM Mobile Strategy and Product Management at IBM. He has spent years helping IBM advance new andemerging technologies. He has held a variety of roles at IBM, which included semiconductor development, programming, hardware development, marketing,and strategy. Dirk has worked extensively with help...