Tag Archives: carlo muttoni

A small factory specialized in high quality beauty & make up products based in Oregon, asked us to develop a new name and a brand identity addressing the young American affluent. We proposed Sottinteso, an Italian word that stands in between “understood” and “it goes without saying”. This name convey a sense of complicity and intimacy between ... Read More »

We are spending a lot of money every year to advertise against the ivory trade and the gruesome massacre of African elephants. We love elephants and we would like to contribute to the cause with a simple, cost effective idea. Instead of new media, we thought of an old media. Probably one of the oldest one, since the ... Read More »

Photography, photographed N°7. This time we present a brief essay, with snapshots taken from hotel magazines. The eye of Lily Rose Depp – Chanel’s latest testimonial – breaks in the page, lacerating the skin of its former muse, Gisele Bundchen. Success has always a successors. Broken eyes and broken hearts. What is left? A glass bottle, shattered crystals, crumpled paper. ... Read More »

Narcissism is the pursuit of gratification from vanity or egotistic admiration of one’s own attributes. The term originated from Greek Mythology where the young Narcissus fell in love with his own image reflected in a pool of water. That’s the definition we found on Wikipedia and we won’t go any deeper. Interestingly enough, no subject invites ... Read More »

Last spring Brandpowder was contacted by Marco Mavilla, an Italian fashion guru who has carved a special niche in Italian glamour, stirring the market with his irreverent creations. He was the founder – and master mind – of Toywatch, a small firm he was able to turn into a 30-million dollar business in less than five years. Brandpowder, throughout ... Read More »

HOW MANY TIMES did we read that? – the same line, again and again, printed on tabloids and online blogs. We all love this kind of bullshit, don’t we? It’s part of today’s mythology, after all. We want to believe that Elvis is alive because rock stars have replaced old gods. The word “cult” is applied more to pop than religion. People worship Elvis as an ... Read More »

Advertising is trying to sell you all sort of stuff, and the more useless it is, the more indispensable it seems. So you keep buying hundreds of products that pile up in your house and, soon enough, you barely find a free square foot where to sit. This attitude usually degenerates into a disease called ... Read More »

The exhibition took place in San Francisco last week, late spring 2016. We were able to publish the book on time, too, which is quite unusual for us, due to the endemic disorder of our office and the lack of a proper press editor. The title of the book is, simply put, INK. It collects 250 portraits made ... Read More »

Brandpowder already published a few essays on the broken picture : you can see them on Paper Surgery and Photography Photographed, for instance. This time we wanted to explore the topic from a new angle, exploring image manipulation from different sources. The new Millennium witnessed a passage from the culture of pictures to the cult of pics. The ... Read More »

Let’s admit it: we all have our skeletons in the closet! And if you agree on this simple piece of forensic, metaphoric evidence, you can’t dissent with the fact we all need a closet to store them. Would you place, for example, your skeletons in the same spot where you keep your clean underwear? Certainly not. ... Read More »

Above: the poster for the launch of the Wealthy Healthy Sport Club, developed by the Brandpowder Team. Above: in Watch-Boxing you must smash very expensive timepieces against the punching bag. You can smash a couple of Hublot Big Bang ( 2170 diamonds, 5 million dollars each) in a couple of rounds. COVER STORY: Last year the Brandpowder Team was contacted ... Read More »

Mathematics, for us, is a mystery. It’s like putting science, art, religion and chaos into a blender, then switching to top speed. So, when the Queen Mary Maths Soc called us for a new logo, we felt more embarrassed than honored. Did it ever happen to you to be totally fascinated by something you don’t understand at all? Well, ... Read More »

A photographic essay about modern forms of faith. Is crowd’s massive participation to events a significant indicator of shared ideals, passions and interests, or is it the outcome of some sort of social manipulation? While people worship the void, churces and temples remain empty. Materialism leaves little space to human body’s biggest organ: the soul. Read More »

“DATA HARVEST IS GOING TO BE GRANULAR.” (Nicholas Negroponte – MIT, Boston) SICK AND TIRED OF BIG DATA? Of course you are! And you have good reasons because Big Data is killing both creativity and bright ideas in favor of an asinine manipulation of nebulous results. Our definition of Big Data? A list of Big numbers crunched by Big computers, put ... Read More »

AGAINST DOGMA. This is the first campaign addressed to dogs. We are not sure whether dogs can read, even if there isn’t any scientific evidence against this possibility. But hell, yes, we’re positive about one thing: there are some pretty smart dogs out there. Dogs who, even if don’t read books, are free-minded and independent ... Read More »

It is no secret how much Brandpowder loves paper. And how much we like to play with it, especially when there’s something printed on it. We gave this constant struggle to break the two dimensions a name: Paper Surgery. It’s a sort of Media-Origami mixed with Trompe-Collage and a touch of Iconoclastic Voodoo. Tree Pulp ... Read More »

Tankarat is considered the toughest prison in the world. The facility is housed into a mansion on Schodack Island, 150 miles north of New York City. It all started when Robert Brown, a former US Chief of Security, contacted the Brandpowder Team. Brown had inherited this property from an uncle he didn’t even know to have. ... Read More »