In the streets of Brooklyn, the new wave of youth is now running the fashion game. Luxury brands such as Gucci, Balenciaga, Saint Laurent, and Versace are now looking to the styling that’s happening live – on social media and on the streets. Millennial fashion is all about individuality, juxtaposition of colors, ironic semiotics, and flipping fashion on its head. From Demna Gvasalia’s high-end/low-end mashup at Balenciaga to Alessandro Michele’s new, extraterrestrial fashions at Gucci, the new era of couture runs the gambit. When designer sweatpants and hoodies are paired with stilettos and Hermès watches, it becomes clear that the previously banal is now the pinnacle of luxury. Ateliers throughout New York, London, Milan, and Paris are taking note from the young social media stars and influencers more than ever before; a new “youthquake” on the rise.

left to right: on Jun Sung Top and Sweatshirt by Versus Versace, Chaps Shorts by Marcelo Burlon, on Reid Rohling Top by Colin Locascio and Pants by Marcelo Burlon, on Derek Drummond Sweatshirt by COS, Pants by Marcelo Burlon Neck Wrap by Everlast, on Jacopo Olmo Top by Nike Pants by COS, Necklace by Louis Vuitton.

left to right: on Sam Swan Dress by Lacoste, on Derek Drummond Tracksuit by Olivia Anthony, Neckwrap by Everlast, Rings by Lariucci, on Xiara Waller Full Look by Public School, on Jun Sung Jacket by Lacoste, T-Shirt by Bernhard Wilhelm

From Left to Right: On Kiara: Sweatshirt and Trousers by Sportmax, and Sneakers by Adidas; On Keltie: Jacket by Sportmax, Leggings by Pinko, and Shoes by Nike; On Cheeky: Top and Pants by Namilia, Bra and Underwear by Calvin Klein Underwear, and Shoes by Nike; On Sam: Sweatshirt by Public School, Skirt by Pinko, and Shoes by Nike; On Apple: Top and Shorts by Namilia, Socks by Adidas and Shoes by Y-3.

on Cheeky Ma Coat and Dickie by Alexander Wang, Pants by Olivia Anthony.