Inside this Issue

2. The Tipping Point: Discovering New Ways to Achieve Breakthrough Salesa Book Extract from “SuperVision for the SuperWiser Front-line Manager” by Anup Soans Pharma sales managers need to think about new and bold ways to promote their products. Here’s what science tells us about how new ideas go viral.

3. The Many Faces of Emotion and the Role They Play in Marketing by Vivek HattangadiDifferent emotions trigger different actions – a look into different emotional states and how they can be put to use in pharma marketing.

4. The Peter Principle and How to Beat It aBook Extract from “HardKnocks for the GreenHorn” by Anup SoansThe importance of preparing for the next level of your career by acquiring the requisite knowledge, skills and attitude before you get there.

6. BOOK REVIEW: “Triggers” by Marshall Goldsmithreviewed by K. HariramHow to initiate change in personal and professional life.