Thursday, June 30, 2011

Summer is officially less than thirty days away and ready or not, fashionistas will be scrambling for their swimwear when the temperature hits 100 degrees at the beach. You don't have to wear a designer label to look fabulous, so here are some swimwear looks by designers you may or may not have heard about.

Lisa Burke 2011 Swimwear - The gal who loves controversy.

Meriell 2011 Swimwear - For the gal who has a geometric fashion palette.

Wednesday, June 29, 2011

Madonna and Lola are back with rock royalty Kelly Osbourne to launch the Fall 2011 Material Girl collection. The campaign creative represents quintessential NYC with Osbourne being photographed in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown.

The background includes the world famous Empire State building and Osbourne riding on top of a double-decker tourist bus down Fifth Avenue. The multi-media marketing campaign will debut in September issues of fashion and lifestyle magazines such as PEOPLE StyleWatch, Nylon, Seventeen, Teen Vogue and Cosmopolitan, online, outdoor and in-store. Material Girl is available exclusively at Macy’s and macys.com.

BRUT announces the launch of their new campaign, the BRUT News Network (BNN). Hosted on Facebook.com/BRUT, BNN is BRUT’s own news network featuring original video content that is part sports, part humor.

This new BRUT campaign, created by Sigma, based in Oradell, NJ, is targeted at the younger male demographic that finds and follows brands via social media. It is an expansion upon a series of previously successful campaigns, including last year’s BRUTSlap.com platform, which featured a number of interactive elements for consumers, and the “Slap Some On” campaign, which was a tongue-in-cheek way to implement the concept of “slapping on” BRUT cologne.

The BNN features the latest Internet videos along with commentary on hot topics and discussions that often include the insight of America’s #1 sports talk radio host and sports expert, Jim Rome, via frequent cameo appearances. The two BNN hosts, Bob and Ned, who love sports, explosions and people falling down as much as the next guy, grab audience’s attention by providing two minute videos of comic relief with episodes featuring topics such as Parkour, extreme sports fails, office pranks, and much more.

“We believe that young, male-focused online content is a burgeoning market,” says Marc Broccoli, Marketing Director at Idelle Management Company. “BNN offers us a way to engage with a young male demographic that is important to our brand by allowing them to connect through a creative, humorous digital media platform.”

The BRUT brand has stood for a classic, American definition of masculinity for over 40 years. With past famous spokesmen such as Joe Namath, Muhammad Ali, and Jimmy Connors, BRUT has positioned itself to live up to their tagline “The Essence of Man.”

Tuesday, June 28, 2011

NEW YORK CITY – June 28, 2011 – Asia Mone’t (www.asiamonet.com), the famed plus model, announced today that she is the new face of the Full Fit Collection for renowned lingerie clothier, Le Mystere(www.lemystere.com). Debuting with the spring campaign, Asia Mone’t will showcase the brand’s philosophy of being “all about the fit” by becoming the first full- figured model (and first model with a G-cup) used in Le Mystere’s advertising history. The new imagery which debuts online, goes live today.

“I am honored to be appearing in a brand that not only produces quality products for fuller figures, but is actually catering to the curvy woman in their marketing,” Asia Mone’t said. “I hope myappearance in this campaign will inspire women of all shapes and sizes to be proud and confident in their own beauty.

”With the fashion world’s recent love of all things curvaceous, LeMystere has been leading the charge. Ahead of the “curve,” for thepast twenty (20) years the lingerie company has been offering a fuller fit collection. As demand grew for more options and stylings, LeMystere quickly established itself as the premiere lingerie brand catering to women of all shapes and sizes. With Asia Mone’t, LeMystere is taking things up a notch by using “real size” model to showcase how their styles flatter a true curvy shape.

“Throughout our history, Le Mystere has been known for our fantasticfit and high quality bras,” said Jessica Pfister, the brand’s New YorkDirector. “I think it’s wonderful for everyone to see firsthand justhow supportive our bras truly are. Asia looks beautiful, confident,sexy and well-supported in Le Mystere and we are proud to be making a product that does exactly what we say it can. Our product will liftand support you like no other, leaving you feeling like you can take on the world.

”A rising star in the modeling world, Asia Mone’t has graced the pages of high profile publications including Glamour, Essence, Plus Modeland Gemini magazines. She has also been featured on the TODAY Show,Extra, Carson Kressley’s How to Look Good Naked and on BET’s Rip the Runway. The plus model diva was recently featured in NoisemakersMedia/Top $ Raz’s 1960’s retro-flavored music video “The Man.” Asia has also been featured in advertising campaigns that have airedinternationally.To view more of the images featuring Asia Mone’t, visit Le Mystere’swebsite www.lemystere.com

Thursday, June 23, 2011

Fashionistas rejoice and get ready for VIRGINE magazine as it debuts this month. Based on some of the visuals and photo concepts I've seen so far, it promises a new and exciting approach to fashion. I'm glad to see its' debut because I've said time and again, that VOGUE has become less exciting over the years with it's photo spreads and visual concepts. Congrats to VIRGINE and we look forward to many more issues.

Wednesday, June 22, 2011

We know summer is here and you want to stay cool while still looking fabulous. So we selected some of the coolest tops that might compliment your favorite, jeans, shorts or skirt for a cool summer day or evening. The fabrics too are cool, to ensure that extra comfort with some of the tops designed from fine silk or cotton. Which one is your favorite look. Follow and connect with us on Facebook for more pics and fashion news.

Tuesday, June 21, 2011

Frida Gustavson and Ondria Hardon star in the new Fall/Winter 2011 Prada ad. Fall is not yet here but check out some of the looks and colors of fashions to come for F/W 2011 from Prada. Follow and connect with us on Facebook for more pics and fashion news.

Monday, June 20, 2011

PARIS, June 20, 2011 /PRNewswire/ --Liya Kebede, an international model, entrepreneur, actress, humanitarian and true advocate for mothers and children as well as a mother herself, today joins L'Oreal Paris.

"Liya is a very strong, inspiring, and courageous woman, with an extremely refined and enchanting beauty. Her generous commitment to the cause of women's wellbeing is also remarkable," says Cyril Chapuy, Global Brand President of L'Oreal Paris."It is important for me that I represent a brand that reflects my personality. I'm pleased to play a part in sharing the uniqueness, the charisma, and the incredible stories of women of all origins and from all regions of the world," says Liya Kebede.
Liya Kebede's career began when she was in high school in Addis-Adaba, Ethiopia. Scouted by a modelling agency, she left Africa for France at the age of 18, and top-level international designers like Tom Ford, then the Artistic Director for Gucci, quickly fell under her charm. Since then, her elegance and her beauty have been remarked at Fashion Weeks around the world, and she has been featured on covers of international fashion magazines (Vogue, Flair, I-D), emerging as a key figure in the industry.
Liya's talent has also been noticed within the cinema profession. Following her appearance in The Good Shepherd in 2006, alongside Matt Damon and Angelina Jolie, Liya then played the role of model Waris Dirie in Desert Flower in 2009, film adaptation of a New York Times Best Selling Novel bearing the same name.
Liya dedicates much of her time and energy to humanitarian causes, about which she is passionate. In 2005, she was nominated as a Goodwill Ambassador for the World Health Organisation (WHO), for maternal, neonatal, and infant healthcare. Her commitment was such that, just a few months later, she established the Liya Kebede Foundation, raising money for the Durame Hospital in Awassa, Ethiopia, with the goal of providing healthcare material.
In 2007, she created her own clothing line, Lemlem, which aims to support the trade of local artisans in Africa by valorising their expert craftsmanship and create self-sustaining economies.
Liya today becomes part of the L'Oreal Paris family as a Spokeswoman, joining Ines de la Fressange, Gwen Stefani, Freida Pinto, Jane Fonda, Aimee Mullins, Jennifer Lopez, Laetitia Casta and Gerard Butler.

About L'Oreal Paris

The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look haircolor; Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, VIVE Pro, Studio Line and L'Oreal Kids haircare; Revitalift, Youth Code, Age Perfect, Ideal Skin Genesis, Collagen, Sublime Bronze and Men's Expert skincare; and the Colour Riche, True Match, Infallible, True Match Naturale and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic, among many others. For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You?" diagnostic tool.

Sunday, June 19, 2011

Admit it, summer getaways are more fashionable when the bag you grab is a representation of your personal style. When the weekend comes along, reach for a bag with the basics to tote or beach around. This summer, there's not a shortage of designer tote bags. So check out some of the colors and style and let us know which one is your favorite.

Friday, June 17, 2011

Fashionistas know that summer without a bag, is like an outfit without pockets and top designers know that too. That is why there are many options with style and color for bag ladies all summer long. So whether you are ready to hit the beach, pool, spa or a fabulous day or weekend getaway, there's a bag for you. Which one is your favorite?

Wednesday, June 15, 2011

Maybe, it's probably hard for two stars to share the cover of the latest issue of W, so to solve it just give them their own cover for the same month. Christina Aguilera and Beyonce on the latest issue of W magazine. Which one is your favorite cover? Follow and connect with us on Facebook for more pics and fashion news.

Emma Watson is all grown and glammed up for the new issue of US Vogue. She is also ready for her close-up again in the latest and last installment of "Harry Potter and the Deathly Hallows: Part 2." Follow and connect with us on Facebook for more pics and fashion news.

Fedora hats remind me of the hot and sunny days ahead and the fashionable looks each one evokes for our personal style. I love the practicality of the vented fedora, in keeping us cool both fashionably and climate wise. The classic fedora is forever a staple look, when you are unsure of color choice or fit. The selection of color choices, such as a plaid or striped is much more edgy, playful and fashion forward if you are daring. The colors of black, tan or brown, can also describe your personal style and fashion alter ego. Check out the selections we found and let us know which ones your're interested in and we'll tell you where to get them. Follow and connect with us on Facebook for more pics and fashion news.

The weather was lovely, warm but yet a slight chill in the air, as I checked out some of the fashionistas yesterday on 125th street in Harlem. Scarves, sunglasses, a fabulous belt and even a beautiful beauty queen made yesterday afternoon fashionably fun. Follow and connect with us on Facebook for more pics and fashion news.

Saturday, June 11, 2011

With shorts and swim wear already posted, I almost forgot that fashionistas will be needing their flip flops too. If you are a True Fashionista Now, you won't want just any kind, so check out some of these designer looks but please don't ask me the price. But who cares about money anyway when you want to look good. Head to the beach in style this summer when you've picked your style. Follow and connect with us on Facebook for more pics and fashion news.

Friday, June 10, 2011

Gisele Bundchen is the world's richest supermodels and she looks it too. Check her out in a beautiful silver gown as she sparkles on the red carpet last night in Hollywood where she attended the AFI Life Achievement Award Ceremony.

Feeling hot, hot, hot? Well check out some of these looks for summer 2011 if you love your shorts when the temperature hits 100 degrees. These shorts are fashion chic enough to stay cool and to dress up as well with your favorite top. Contact me for brand and available details if you like any of them. Follow and connect with us on Facebook for more pics and fashion news.

As the temperature rise, you know you want to hit the pool or beach to cool off. Colors are bold and aquatic or striped and tropical. Check out some of the color trends and looks that are available this summer. Contact me for brand and available details if you like any of them. Follow and connect with us on Facebook for more pics and fashion news.

Thursday, June 9, 2011

Mirror, mirror on the wall who is the loveliest of all with their makeup on? As you get ready for the summer, your makeup will play a huge part of your look. Your makeup will adjust according to your personality and time of day but when you are a True Fashionista Now and you know the rules, it doesn't matter what time of the day it is. Really though, spring/summer makeup trends fall into a few categories which are natural, bold lips, bright and smokey. I love the bright makeup trend which remind me of the Vargas Girl aestehtics and is a fun look for the summer. Take your pick and have fun as you step out this spring and welcome the summer in 2011.

Wednesday, June 8, 2011

Zac Posen's Resort 2012 collection is a homage to the American royalty of fashionable women and indeed it is. I am not surprised the way Coco Rocha oozes fashion orgasm in these Posen gowns because they are beautiful and what's a girl to do when she has a pretty dress and no where to go but wait till next summer. But seriously, these gowns are more 'summer socialite fashionista' than say 'I'm heading to the beach' unless you must have your gown there too. I love the ruching touches that the master Zac Posen is known for. So go ahead and ooze because you'll have to wait till next summer.

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