In bid to provide quality video entertainment for its customers, Information and communication technology company (ICT), MTN has announced its new strategic partnership with Kwese Iflix; the joint venture between pan-regional media company, Econet Media and entertainment service for emerging markets provider, Iflix.

With thousands of programmes available, Kwesé iflix’s vast library includes international first-run exclusive shows, award-winning TV series and blockbuster movies such as ICE, The Royals, Family Time, Love and Hip Hop, Chasing Life, as well as popular local and regional content - Telenovelas such as El Fantasma De Elena, Passion and Power and La Vuida Negra - children’s programmes and lifestyle content. The service also offers Ugandans quality content they can watch for free, including short-form drama series, first episodes of TV shows, and local free-to-air TV stations, such as NTV Uganda and Bukedde TV.

The all new Kwesé iflix service offers users the ultimate entertainment experience, featuring Kwesé’s extraordinary content offering including live coverage of the world’s most elite sporting competitions, including the upcoming 2018 FIFA World Cup Russia – and much more on Kwesé iflix’s world class platform with the best international, regional and local content programmes curated especially for African audiences, to stream or download.

Announcing the launch of the service, Kwesé iflix CEO, Mayur Patel, said, “A marriage between Africa’s leading media providers, Kwesé and iflix, the Kwesé iflix app offers customers the best in entertainment, anytime and anywhere. Created for the mobile generation, consumers now have unlimited access to all their favourite sports and shows in a way which suits their lifestyle – on-the-go and on their terms. We are excited to be working with MTN to deliver our content into the hands of even more Ugandans”

Leveraging MTN’s Mobile Money for payment and its 3G & 4G networks, subscribers will be able to stream Kwesé iflix’s world-class programming on their connected devices through innovative data bundles. When it comes to entertainment consumers are better able to associate it with time; we have therefore created time bundles dedicated to Kwese iflix ranging from 2 hours of unlimited consumption at only UGX 1,600. These bundles are much cheaper than the normal data bundles making it more affordable for our customers to enjoy the great Entertainment on Mobile, said Olivier Prentout, MTN Chief Marketing officer.

“As the leading Tech brand on the continent, we want to lead the revolution for digital innovation especially through services that enrich what our customers can do on a smartphone. Rich media content such as Video is one such service. Our partnership with Kwesé iflix will enable us to deliver some of the best international and local sports and entertainment to our customers,” Olivier added.

iflix Co-Founder and Group CEO, Mark Britt, added, “This is a monumental milestone for iflix. Together with Econet Media, Africa’s top Pan-regional media company, we have created a platform specifically for African users, that makes every match of the World Cup available to users across the country on any mobile device of their choice. Our Kwesé iflix service now offers users the largest library of the world’s best entertainment, all unscheduled and on demand, unlike ever before.”

“We cannot ignore the growth of streaming services across the African continent especially with the spike in mobile and internet penetration numbers. We do not only have to stay ahead of the trends but ensure we become the best provider of these services in the market. Kwesé iflix brings young people a combination of premium sports and entertainment content and we are excited to be at the forefront of this,” said Joseph Hundah, President and CEO Econet Media.

About
Kwesé iflix is a mobile platform that offers cutting-edge, youth focused programming showcasing video-on-demand and download-to-watch-later entertainment content. It is a product stemming from a joint-venture between Kwesé and iflix, which is as a result of Kwesé’s acquisition of a significant stake in iflix Africa. Aimed at becoming the core vehicle to delivering seamless mobile experiences to millions of viewers, the App offers users the region's most extensive collection of highly acclaimed local African and international series and movies, including first-to-market exclusive programming.
For more info: www.kweseiflix.com

About MTN

Launched in 1998, MTN Uganda is the leading communications operator in Uganda, offering Mobile and Fixed telecommunications, Mobile Money Services and Internet Service Provisioning. As at 30th December 2017, MTN Uganda recorded 10.7 million subscribers across Uganda. Visit us at www.mtn.co.ug or follow us on www.youtube.com/mtnug and www.twitter.com/mtnug for assistance.

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30th December 2017, MTN recorded 217.2million subscribers with 21.8 million active Mobile Money users and 69.2 million active Data users across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit us at, www.mtnbusiness.com, www.mtn.com and www.mtnmmo.com

About Econet Media

A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.

Focused on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media has invested intensively to build its own operational assets.
For more info www.kwese.com.

About iflix

iflix is the world’s leading entertainment service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more. With a vast selection of everyone’s favourite comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies, live sports and more from Hollywood, the UK, Asia, the Middle East and Africa, iflix places the entertainment people want at their fingertips to either stream or download. For one low monthly fee, iflix subscribers can watch on their mobile phone, laptop, tablet, TV… wherever, whenever.