'Cluck' Helps Craigslist Users Stay Safe and Avoid Scams

Hunting for an apartment on Craigslist can be something of a gamble, as the platform is effectively unmoderated and ripe for scammers, so Cluck is a new system that aims to harness the power of crowds to keep users away from trouble. The platform creates an easy system of scam labels on Craigslist, crowdsourcing community knowledge to prevent illicit activity whenever possible.

It doesn't take much for a scammer to succeed on Craigslist. All they need is a few images of the interior of an apartment (which can be found incredibly easily online), and apartment hunters who aren't familiar with the area in question will be none the wiser. However, locals are far more likely to recognize a scam apartment, and Cluck provides an easy way for those locals to speak up and expose the fraud.