Neste: Pre-order the Future

Campaign details

Brand: NesteAdvertiser: NesteAgency: TBWA\HelsinkiCountry: Finland

Countries in which effectiveness was proven

Finland & United Kingdom.

Campaign background

Neste is an energy company making a shift from fossil fuel (crude oil) to renewable raw materials (mainly waste fat from food industry). Its mission is to leave future generations a healthier planet. That's why already over 50% of its profit comes from renewable fuels and materials. The change has been fast: just a decade ago, 100% of Neste's (known as Neste Oil at the time) profit came from fossil fuels.

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