42 Rules of Product Management

$ 19.95

Learn the rules of Product Management from leading experts around the world

42 Rules of Product Management is a collection of wisdom from 40 expert Product Managers around the world for a combined amount of over 500 years of hands-on experience. Each author shares an insightful rule to follow to be a successful Product Manager.

This book will expose you to the experience and knowledge of a group of the world’s leading Product Management experts with a range of perspectives in both consumer and business markets.

Includes links to a library of free Product Management white papers and templates

Product Description

Whether you are a seasoned and experienced Product Manager or are just starting out, “42 Rules of Product Management” will help you lead with greater effectiveness and influence.

Packed with pearls of Product Management wisdom, 42 Rules of Product Management has something for everyone. Best of all, it was written with the busy Product Manager in mind. Each rule is kept to two pages and is designed to stand on its own. They can be read in any order. In less than five minutes a day, you can learn from 40 of the best Product Managers in the world.

“Decide What You Are Going to–and Not Do’ by Mike Freier, Senior Principal Consultant, 280 Group

“Establish Trust and Leadership’ by Developing Good Relationships with Team Members and Fostering Communication across Functions by Howard Rosenfield, Founder and Principal Consultant, Matanzas Creek Consulting, LLC

“Great Execution Trumps a Great Product Idea’ by Janet George, Director of Research Engineering, Yahoo! Research

“Be All You Can Be’ by Reena Kapoor, Founder and Chief Strategist, Conifer Consulting

“I Can See Clearly Now: The Transformational Power of Transparency’ by Christine Crandell, Senior Vice President of Global Marketing, Accept Software

“Always Be Learning” by Therese Padilla, Co-Founder and President, AIPMM

“These Are Our Rules. What Are Yours?” by Greg Cohen, Senior Principal Consultant, 280 Group

Reviews

If you asked me to place decades of product management experience in a box, this book is what you will find under the lid. 42 Rules of Product Management is a truly unique compendium of practical product management advice from proven professionals in their field. If you are seeking commercial success for a product or service, 42 Rules of Product Management will navigate you around numerous pitfalls encountered along the way, including the barriers that are often self-induced.

42 Rules of Product Management is a very straightforward, easy and fun read. There is nothing more elegant and simple than asking fellow product managers to share their ideas and capture it all for future reference. It’s a book that everyone is going to want to have within reach.

Brian and Greg have shown tremendous leadership by bringing together talented Product Management professionals to share their thoughts, opinions and passion for Product Management. This book shows that the global Product Management community is alive and actively growing.

– Lisa Simons, Senior Product Development Consultant, brainmates

I can give you 42 reasons why you should read this book but they wouldn’t be nearly as useful as what’s in it!

– Alyssa Dver, CEO of Mint Green Marketing and Author of No Time Marketing and Software Product Management Essentials