When Sales Leads Are Imported

March 21st, 2013

Sales leads are assets, no matter what form they take or how they are delivered. They are still objects in a sense that they are used by your accounting services to identify potential clients. And like many products, they can be local or imported. However, this will not be about which is better actually. In fact, what is more important is that your sales leads are qualified no matter where they are from.

Still, What Makes Imported Sales Leads Different?

Now it would be quite unrealistic to say that imported sales leads are 100% the same as the ones you generate locally. There is still the fact that they are: from another place, might need different communication, and compromised by international laws.

They are foreign – The most obvious thing about any import is that they are foreign and that alone comes with many implications regarding the identity of your accounting leads. Firstly though, it also means your accounting services are somehow more global and have the capacity to work regardless of geographical boundaries.

They require different communication – Communicating across the world may be easier with the internet but even technologies like social media have not transcended limits like timezones (which results to different work periods). Is your technology flexible enough to have both lead generators and other employees on a night shift to handle overseas sales leads?

They are influenced by different laws and standards – Everything from tax laws to accounting standards can have mild to significant differences. While there is work to make this all less of a hassle, it pays to listen (and even ask) your prospect about anything that has to do with the subject before qualifying them as accounting sales leads.

Reading back a bit, you will realize just how important it is to actually have more capacity on your business part to handle imported sales leads. If you truly wish to open your accounting services to everyone, regardless of race, nationality, or business size, your sales leads are only the beginning. In fact, they just point you to those willing to give you those opportunities. It is still up to your business to keep these sales leads from wasting.

So again, it really is not about whether or not imported sales are ‘better’ than ones generated locally. Sales leads represent people who are looking for service and just so happen to operate on a different timezone. Make yourself (and your sales lead generation process) more flexible so you can qualify them.