Cruelty Free International and Paul Mitchell® launch partnership at news conference in London

Cruelty Free International and Paul Mitchell® launch partnership at news conference in London

11/01/2013

John Paul DeJoria, co-founder and CEO of Paul Mitchell®, the cruelty-free professional hair care brand, and Cruelty Free International Chief Executive, Michelle Thew, at the launch of their new cruelty-free partnership at the Mandarin Oriental in London today.

Cruelty Free International is the global organization, founded by the BUAV, and is calling on governments and regulators around the world to introduce a ban on animal testing for cosmetics products and ingredients.