“The decision will lead to market volatility in the short term, no question. But the UK is a key market to our clients and our own company, and together we’ll find footing in this new world. Longer-term, as long as open trade remains a priority, markets should normalize, and that’s the time-line we’re focused on.”

“Very disappointed, but the electorate has spoken. The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least. However, we must deploy that stiff upper lip and make the best of it. Four of WPP’s top ten markets are in Western Continental Europe and we must build our presence there even further. It just underlines the importance of implementing our strategy: fast-growth markets (BRICs and Next 11), digital, data – and horizontality, which ironically means getting our people to work together, not apart!”