George Michael DeMoya of the DeMoya Group – Premiere Plus Realty of Naples Florida has been using data analytics for some time now. DeMoya has invested capital by developing their proprietary data analytics technology that provides discernment when gauging the trends in the Florida market, specifically Naples, Marco Island, Bonita Springs, Fort Myers and Orlando. With this proprietary technology we can identify trends and emerging markets that home owners and investors will feel excited to invest.

Applying this technology in selling real estate goes well beyond typical market data such as recently sold, available for sale and under contract. There are many other factors that can provide a market pulse for the immediate area down to the development. With the proper application of the data analytics and marketing strategy an expired listing should not occur.

The Internet is transforming the real estate industry. Home buyers spends weeks and sometimes months on the computer reviewing properties, data from many websites, gauging prices and features. To an extent, they have a good idea what property values are in an area. If the home is not priced correctly, they will turn the webpage to view the next property. Pricing is certainly important but not the only factor that is vital to the sale of the home.

Real estate has always been a long-term investment. The key factor is to know when to get in, where to buy and when to sell. It's that simple or is it?