Smart Content

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Smart Content:

Today’s B2B customers are reeling from content overload. However, they are still consuming content regardless of the glut. And if they are not consuming yours, then they are most likely consuming your competitor’s content. That’s why it’s crucial to adopt a smart content marketing strategy – one that relies on smart content, and not just more content.

In this ebook, you’ll learn:

How today’s customers are Snacking, Seeking, and Selecting content to keep up with the oversupply and maintain their sanity

What types of content fit these new consumption patterns

How to map and execute your content plan to reach hot leads and get your marketing message across

How to apply the Content Factory model to your content strategy, and more…