Valve co-founder Gabe Newell told GTTV that Michael Avon Oeming--artist on fine comic book 'Powers' and writer of 'Ares'--is onboard, "teaching us about what it means to have a character and do character development in a comic format, how you do storytelling." The comic book was previously said to be by the team behind TF2's "Meet the..." trailers.

"The reason we're doing it is... that we think that's where our customers already are," Newell explained. "They're saying 'Figure this out, don't... license it to somebody else. You're the people who understand the property and we're fans of you, so you have to figure out how to make the movies, the TV shows and the comic books.'"

"TF2 right now is very much at the cutting edge of trying to think through what does a cross-media property look like," declared Newell. "Do you imagine a day when you could have a Team Fortress 2 movie or TV show?" asked host Geoff Keighley, to which he responded replied "Yes, absolutely."