Author

Peter Bronski leads marketing and communications for the Energy Web Foundation. He is also founder & CEO of Inflection Point Agency, through which he consults on cleantech marketing and comms for organizations such as Coronal Energy and WattTime.

In May of this year, Michigan’s two largest utilities announced a 50% clean energy goal by 2030. Reducing and avoiding greenhouse gas emissions is crucial to public health for the state, which has struggled with poor air quality for years.

Cleantech startup WattTime found this news to be hugely exciting for new reasons: they believe the value of renewables lies in how much “dirty energy” they can displace; location plays a huge part in how much renewables can clean up our air. Through their analysis, WattTime found that upcoming renewable energy projects in Michigan could get rid of a whopping 1,700 lbs of CO2 emissions per MWh of generation. To put it in perspective, that would make Michigan’s avoided emissions numbers some of the very best in the country—about twice as effective as similar investments in California or Florida.

Read more to learn why Michigan’s clean energy goals will make even bigger waves than expected.

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