Xaxis, the world's largest audience buying company, announced today the
launch of operations in Hong Kong. The company will work directly with
GroupM Hong Kong in enabling regional marketers to utilize Xaxis
audience buying solutions in their digital media campaigns. Andy Chung
has been tapped to lead the new office as Director, Hong Kong.

Beginning today, marketers in the Hong Kong region will be able to
implement coordinated audience buying campaigns on multiple digital
media channels via Xaxis' proprietary data management platform (DMP). In
addition to running campaigns across display, online video, social and
mobile channels from a single location, clients will be able to track
and measure their results with an unparalleled degree of transparency
and sophistication.

“Hong Kong is a quickly developing market in terms of publisher maturity
and consumer behavior, making it a natural fit for Xaxis products as we
continue our expansion in the Asia-Pacific region," said Michel de Rijk,
managing director of Xaxis Asia Pacific. "With Andy's excellent record
of forging strong relationships with the region’s largest publishers, he
is the perfect choice to launch and grow our Hong Kong operations."

“The market opportunity for Xaxis to provide sophisticated audience
targeting and buying services to advertisers in the Hong Kong region is
enormous,” said, Chung. “I look forward to working with the GroupM
family to build Xaxis’ presence in 2013 and beyond.”

Prior to joining Xaxis, Chung served as Business Director, Hong Kong for
Tribal Fusion, the world’s 2nd largest digital advertising
network. In this role Chung successfully built regional coverage for
Tribal Fusion by establishing partnerships with area publishers in the
Greater China region. In addition to driving the Tribal Fusion business,
he was also responsible for managing the team that provided suitable
targeting options, data, insights and optimization methods for both
direct clients and agencies including GroupM.

Xaxis provides over 1,000 advertisers with audience buying solutions at
scale, delivering over 300 billion impressions globally per year. The
proprietary Xaxis DMP houses the largest collection of unique anonymous
audience portraits. As the only universal and neutral data management
platform in the industry, the Xaxis DMP allows advertisers to measure
attribution, offline ROI, audience insights and brand impact based on
the entire digital plan, not just the Xaxis portion of the plan. By
quarter’s end, Xaxis will have offices in over 25 markets around the
world.

About Xaxis

Xaxis is the world’s largest audience buying company. Through its
proprietary platform, Xaxis offers advertisers a single, comprehensive
resource from which to reach and engage with global audiences across the
universe of digital media. Xaxis does this for its GroupM agency
partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis, a GroupM company
that is part of WPP, has a presence in 19 countries across North
America, Europe and Asia Pacific. For more information, please visit www.xaxis.com.

Xaxis | Digital Brilliance

About GroupM

GroupM is the leading global media investment management operation. It
serves as the parent company to WPP media agencies including Maxus, MEC,
MediaCom, and Mindshare. Our primary purpose is to maximize the
performance of WPP’s media communications agencies on behalf of our
clients, our stakeholders and our people by operating as a parent and
collaborator in performance-enhancing activities such as trading,
content creation, sports, digital, finance, proprietary tool development
and other business-critical capabilities. The agencies that comprise
GroupM are all global operations in their own right with leading market
positions. The focus of GroupM is the intelligent application of
physical and intellectual scale to benefit trading, innovation, and new
communication services, to bring competitive advantage to our clients
and our companies.

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