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Data updated on: December 4, 2017

Facebook market share stats

Although, Facebook monthly active user count breaks new highs globally it has lost market share for several years in US. Starting from near 70% dominance. This has dropped to 39.17% by the end of November 2017. Seems that people are diversifying their social media use. Globally Facebook reached an important milestone! 2.07 BILLION monthly active users.

Now back to regular items. Two pairs of social networking sites are still battling it out between each other. The fight to be the third social networking site is between Twitter and Reddit. The race for the fifth place is between image based social networks Pinterest and Facebook-owned Instagram.

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Twitter vs. Reddit

Twitter’s market share was at a virtual standstill for the most of 2016. But starting from October 2016, there has been a growth spurt. This growth has reflected in Twitter’s stock price which has moved up in the last months. Also since October 2016, Reddit has been in the fourth position, and Twitter has regained the number three spot in US visitor market share.

Twitter continues at it’s all time high percentage on this top 10 chart with 6.28% in November 2017. Reddit’s growth reversed in May 2016. It lost the third position to Twitter in November 2016; then we can expect that Twitter will remain in the third position in the coming months. Reddit had impressive growth-sprint starting below 0.7% around December 2014 and reaching 5.62% in May 2016. However, since then, Reddit has lost some ground to Twitter, and in November 2017 the gap widened to more than 1 percentage point with 4.83 percent.

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In the coming months, we’ll see if Reddit is running out of steam and Twitter can get ahead. As a side note, Twitter has updated its monthly active user numbers, and now the latest public number is 328 million.

Pinterest vs. Instagram

Instagram has everything going for it. A pretty decent mobile app, Facebook’s support, and inclusion in its ad platform. Despite all this, it has lagged behind Pinterest in US market share of visits. Pinterest relative success may be due to Instagram’s mostly mobile-only functionality. Pinterest is more like a tool than just posting pretty pictures and collecting likes. More functionality might be the reason Pinterest has kept the lead for most of the time these sites have been on the Top 10 list.

Instagram has had the upper hand, but Pinterest regained the fifth position in September 2017 and has shown solid growth for several months. Instagram was in the lead since May 2017. The fifth position was mostly due to drop in Pinterest’s market share. Now they have switched places again. Instagram’s market share is close to the all time high with 2.17%, and Pinterest is 0.02% behind with 2.15%. And this is near the all-time high for Pinterest.

Other Social Networks

Q&A site Quora is now on the list for some time now and it stalled losing a little ground from its peak of 0.76%. Quora, is a perfect match for this list but it wasn’t even around when we first started publishing this list as it was founded in June 2009. Quora is in the tenth position with 0.75% market share of visits.

The second half of the top 10 list is always changing. Smaller social networks like Yelp and LinkedIn have been gaining market share. But they are nowhere near their all-time high numbers. The Microsoft’s acquisition of Linked in for 26.2 billion dollars has not yet influenced these ratings. If Microsoft can integrate LinkedIn with its business software, then it may give the B2B social network a huge boost. On the other hand, recent history with Google+ shows that money and effort might not be enough to change the habits of users.

To put the percentages in perspective then the absolute number of visits of 1% of market share is about 30.91 million visits per week.

About this chart

Every month the chart lists the top 10 sites of that time by the market share of visits in US. Please note that it is just a percentage and 30% in January 2012 is a lot less than 30% in December 2016. The gaps in the lines mean that the site wasn’t in the top 10 at that time. The gap in the data from April to May 2014 is the trtnsisaion period to include mobile statistics. The data became unreliable and we didn’t include it in this chart. The chart is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share.

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Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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