Designer who changed the world – George Lois

“I always knew I was the most talented kid in the school, ” says Lois of his time at Music and Art. “I also knew I was a lucky son of a bitch to be there.” Exposed to the city’s best art education, not mention school concerts directed by the likes of “a young Lennie Bernstein and Maestro Toscanini,” Lois thrived in the Bauhaus-based atmosphere and impressed his instructors, who for the most part were able to see the diamond of his talent in his street-rough demeanor. But not everybody appreciated—or understood—Lois’s emerging conceptual sensibilities. A sophomore-year incident in which hi class was given a sheet of paper to design “yet another Bauhaus rectangle composition” almost led to his being flunked. “I sat there and didn’t move with this 18 by 24 sheet in front of me for an hour and a half,” laughs Lois. “The teacher was getting furious. At the end, she went to grab my blank paper and I held up my hand to stop her. I signed my name to it and said, ‘Here’s the ultimate rectangle design.’ The teacher just didn’t get it.”

Georg is a master communicator, even if his name doesn’t sound familiar to you, I’m 100% sure that you know his work…