Recent estimates on homelessness in America suggest that around 550,000 people are homeless on a given night in the United States. Depending on the circumstance, homeless people go without shelter, food, or space to shower or go to the bathroom.

The ethically sourced line features all-natural cleansers for the whole body in recycled packaging. One hundred percent of the profits in 2019 will go to mobile shower organizations like Lava Mae, which provides portable showers and more to the homeless in San Francisco, Oakland, and Los Angeles.

The Right To Shower's mission states, "Americans experiencing homelessness lack access to everyday necessities and services—including showers. This makes it all too easy for them to be 'othered,' rejected, and unseen by society, compromising their sense of dignity and their chance to feel included in the community."

The liquid and bar cleansers will be named "dignity," "hope," "joy," and "strength" and sold in Whole Foods Markets across America (the first Unilever brand to be carried nationwide by Whole Foods Market) and on Amazon, as well as their website.