15 Toughest Interview Questions (and Answers!)

1. Why do you want to work in this industry?

Bad Answer:

“I love to shop. Even as a kid, I spent hours flipping through catalogs.”

Don’t just say you like it. Anyone can do that. Focus instead on your history with that particular industry, and if you can, tell a success story.

Good Answer:

“I’ve always loved shopping, but my interest in retail marketing really started when I worked at a neighborhood boutique. I knew our clothes were amazing, but that we weren’t marketing them properly. So I worked with management to come up with a marketing strategy that increased our sales by 25% in a year. It was great to be able to contribute positively to an industry I feel so passionate about, and to help promote a product I really believed in.”