New Shoes: How Understanding Organizational Culture Improves the Performance of the Advertising Agency Industry

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Non-Member: $45.00

The 4A’s Management Series publication “New Shoes” by Lorraine Stewart Lockhart includes discussion related to the following aspects of organizational culture:

How to think about organizational culture

Core value systems

Why culture is relevant to agencies and client marketers

How distinctive culture can WOW clients and engage employees

What culture in Not!

This publication will help agency leaders understand the importance of structuring and articulating distinctive and relevant agency culture as an antidote to agency commoditization.

Lorraine introduces the discussion of organizational culture with a quote from Apple’s Steve Jobs-“The only thing that works is management by values. Find people who are competent and really bright, but more importantly, people who care about the same things you care about”. This quote from Apple’s Steve Jobs is a fitting introduction to the power of organizational culture to serve as a catalyst for attracting and retaining world class talent and as a formidable driver of new business.