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H ello my fellow online adventurers! A few years ago, (seems like a million days ago in online time) I started this little blog called JiveFromTheHive. After 15 years of digital and search engine optimization it was time to share my knowledge with those that would listen. Under the careful watch of my (non-social-friendly) corporate employer I would indulge in posts late at night.

Jive From The Hive offers a bunch of knowledge and tips but there is a spice of my opinion embedded here as well.

Let’s Face Facts

You are here because you want insight and ideas to bring back to your home base that are successful. You want to learn more from thought leaders in the industry…yesterday…right?

Then (if you are brave) subscribe to my personal newsletter, it’s far from boring.

Full disclaimer: I am a digital marketer but more true is I’m a Ny-er. I am not a fan of fluff and BS. This means most of content is fun and gets to the point quickly! I am a big fan of brevity and fun daily!

My Business Life Organized

Get Off The Beaten Path – My personal newsletter. Quite frankly, it’s the mecca of topics from me. Everything I don’t blog about ends up in my newsletter. Special invites, discount, BETA trial, etc is rewarded to my newsletter readers first. If I think it will help you or I find amazing people I highlight it all there. Subscribe

When To Zen – Healthy minded traveling women entrepreneurs and executives living healthy and balanced lifestyles through adventure and fun offline! If it makes life fun and easier than it’s shared here. Subscribe

Content That You Will Love – Interviews with Game-Changers – Coming soon. Everyone on my Off The Beaten Path newsletter will know about them first.

In Development – Products, packages, services and online education you have asked for.

(Keep in mind, if I did not opt-in or if you spam me I will spam you back, your family and your oldest family member with the most social awkward topics I can find. Best not to auto-subscribe me to your list.)

Time, is there ever really enough?

A couple of years ago I stopped blogging because I had to focus on building a national agency, a business that would be successful. It took all my time and efforts to assemble. my personality dictates if your going to do something innovative it should take your best efforts and not be a half-ass attempt.

I am especially thankful to my friends in the industry who supported and offered open ears when I was processing next steps, for being constructive critics, sounding boards and honing my well researched ideas into implementable strategies.

What I learned during my sabbatical from blogging.

Experience is everything.

Do what you are uncomfortable doing

As an “Introvert Forced Extrovert” I very uncomfortably flung myself into very social situations. It was helpful to destroy all my internal inhibitions and start fresh. My New Comfort Zone – Uncomfortable is the new normal. Quickly, uncomfortable becomes comfortable. I love to “hack-through it” now as a normal state of mind.

Re-branding for the revolution

I love the technical and educated business strategies but lets face it your clients come to you for guidance and knowledge. It is your responsibility to educate them not drown them in information. Developing and documenting processes and selling products that fit our three buyer personas.

Reinventing Your Goals and Creating “Fun” time

One of the major reasons I had to cut back on blogging was my balanced healthy lifestyle was getting crushed. First and foremost is always your own personal health. If you feel off or are over working yourself it affects you inside and out. It affects your physical body and judgement and overall state of being. If you are not optimistic and have passion for what you do then it shows outwardly. I went from fitness modeling with an intense routine to fully immersed in building my online business. It took its toll physically. Amazingly, when the first half of your life is spent in athletics and training how easily and quickly your body is become sedimentary when you sit for long periods of time. Now, I share how I got back to feeling like a million bucks and my fitness routine balanced and found daily FUN again. More about this at WhenToZen.com

Questions:

(share in the comments below)

Do you have some ideas to share? What about online marketing and digital do want to know more about?

It’s it time to get away from every “new” marketing technique? Join me and enjoy a laugh or two as we touch on people highlighted because they are making it happen. Technology that helps instead of hurts. With the occasional marketing guidance included. Yup, I always share how I achieved my success.

We go for positive “End User Experience” instead of the spam experience.

I have this debate going with a client of Blue Blazing Media. So you have your community and it is rocking and rolling and the feedback and interaction is grand. But the question that comes into debate is how does this exposure translate in to a value for the company, business or individual? Where are the hints of trouble that act as bread crumbs to build your business in a positive fashion?

Which is a more valuable response: A positive endorsement OR a negative complaint?

So those who know me know I have taken the summer off to write and plan my next big business endeavors and expose some small accomplishments in the next couple weeks. I’ve tended to working with elite group of clients and taking on a few preselected clients. Regaining a solid platform and setting sights on some new goals. With several new community and content sites launching in the Fall and Yup! I’m excited! (more…)

Finding balance of content and happy audience members within your community is an exceptional feat to achieve. Unique to every online situation and determined by a variety of existing factors the need for fresh information can be overwhelming and at an extensive end of the spectrum actually abrasive to the communities visitors. (more…)

Have you ever thought about what makes you memorable to others? Face to face meeting is the easy part but what about when you are found online first? Whether you are a corporate entity or a personal brand online representation can become lost in a sea of anonymity. It is always the relationship and trust that builds the friendship and makes the sale.

I originally met John Atkinson at South By Southwest in 2010 (SXSW) in the blogger lounge. He had a very unusual product and being a tech junkie I had to try it. John and his partner Roy Georgia had developed a product that easily installs on your blog and reads your posts to anyone who visits. It also is compatible on mobile products, PC and so on. You can tell a lot of testing and research went into this product. Even the audio software is clear and crisp!

Sundays are the most special days of the week. Over at WhenToZen.com we discuss how to find balance amongst an online entrepreneurial work style. So today I am going to share with you how I manage my Sundays so my week is not eaten up by boundary breaking activities.

Just stop it! No excuses, this is a great opportunity. If your photos are over six months old it is time to refresh and update your brand images.

Personal Branding is one of those elements in life that is defined by multiple conditions. Is what makes us different from everyone else and pushes pushes awareness of our own personal being beyond our peers. It is comprised of achievements, storytelling, individual motivation, key topics and a recognizable individual visual image. Once you have aligned all your elements how you are visually recognized becomes a key element. (more…)

Beta testing is a great opportunity to test new technology before it hits the market the general public. There are great rewards to testing software that helps to benefit the social and online marketing community. Over at Blue Blazing Media we beta test software with some of the projects that were currently working on. We try and give as much constructive feedback as much as possible. If it seems to fit into our industry we will blog about the product as well. During a pursuit to be a beta tester it is best to understand that there is an alpha tester version as well. Alpha testers are early on in the process before beta testers in the technical process of a software release.