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CSR & SUSTAINABILITY

Through our products and services, we aim to contribute to a healthy society. By integrating sustainability into every aspect of our business, we aim not only to create value for our customers and shareholders, but also for the world around us.

Today ASICS has announced the launch of the new GEL-QUANTUM INFINITY™ footwear; an uncompromised celebration of GEL™ technology inspired functionality and style .

As the first shoe to feature a full-length GEL midsole from heel to toe, the GEL-QUANTUM INFINITY™ shoe is a complete expression of ASICS proprietary GEL™ technology, which first debuted in 1986. The distinct design is married with a functional sole for visual impact and high-level cushioning.

ASICS Corporation Sports Style Footwear Division Executive Officer, Shinji Senda says: “Innovation has always been at the heart of our brand, and we are continuously looking for new ways for our style-conscious customers to experience this. The GEL-QUANTUM INFINITY™ model brings together distinctive design with years of evolution in GEL™ technology to deliver comfort in every step.”

About GEL-QUANTUM INFINITY™:

The GEL-QUANTUM INFINITY™ shoe features a full-length mid-sole for comfort and an impressive appearance.

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Tested at the Institute of Sports Science in Kobe, Japan

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Premium cushioning with a full-length GEL™ technology midsole for smooth, conistent and durable ride with a grip sole and reduced weight

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Complete with “Infinity” embossed in gold on the tongue and the heel in Japanese Katakana, an iconic symbol that defines the shoe

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Unique premium upper with brand new vacuum no sew material execution that compliments the disruptive tooling. These upper dimensions are strategically placed to provide ultimate support

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Distincitive design and colouring that flows from the tooling to the upper part of the shoes

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Complete with two-colour gradation and premium gold detailing

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Available colorways for Men: BLACK/SHOCKING ORANGE

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Available colorways for Women: BLACK/ICY MORNING

GEL-QUANTUM INFINITY™ shoe will be available globally on December 7th 2018 at ASICS retail and online stores.