Early career

After graduating from law school, Greco served as a partner in Connecticut-based Greco and Greco law firm from 1983 to 1991, specializing in consultation to and representation of real estate and corporate clients.

Following Natural Country Farms, Greco served for seven years as Chief Executive Officer of Fieldbrook Farms, a $100 million manufacturer of private label ice cream in Dunkirk, New York. A team of investors, led by Greco, took over a failing Fieldbrook Farms and named Greco Chief Executive Officer. As CEO, he successfully designed and executed a strategic plan to turn the company around. Greco's efforts resulted in a doubling of profits and a large increase in productivity.[8]

Bruegger's

Greco first joined Bruegger's in 2003. Following his arrival, the company achieved over twenty consecutive quarters of positive same store sales and total-sales growth.[9][10] Additionally, in 2010, Bruegger's announced $254 million in revenue.[11] Under Greco, Bruegger's expanded to operating over 300 bakery cafés in 26 states, the District of Columbia, and Canada.[12] On November 13, 2009, Greco oversaw Bruegger's eleventh and largest acquisition[13] to occur during his tenure at the company when Bruegger's purchased the restaurant holdings of Timothy's World Coffee. Through a wholly owned subsidiary called Threecaf Brands Canada Inc., Bruegger's assumed control of Timothy's three restaurant brands: Timothy's World Coffee, Michel's Bakery Café, and mmmuffins.[11]

Sbarro

In January 2012, Greco joined Sbarro as Chief Executive Officer, President, and member of the Board of Directors.[21] Sbarro, headquartered in Melville, Huntington, New York, is one of the world's leading Italian quick service restaurant chains and the largest "shopping mall-focused" restaurant concept in the world. Sbarro operates more than 1,050 restaurants in over 40 countries.[22] Greco, who is credited by industry experts with the strong performance, growth, and turnaround of the Bruegger's chain, was recruited to Sbarro to lead the company as it continues to grow, innovate, and improve.[23] Greco is confident about Sbarro's prospects. He has designed a short-term strategic plan calling for a focus on “people, place, product and positioning.”[24] Long term, however, Greco plans to shift Sbarro from its current quick-service status into the fast casual arena.[25] Greco's vision is to make Sbarro the preeminent fast-casual Italian brand worldwide, a position that he thinks fits Sbarro well and one which nobody of any size has yet claimed.[26] This will include, among other things, improving the quality and variety of Sbarro's products and ingredients as well as the manner in which they are prepared.[27] This change will also include an increased emphasis on employee hospitality and a shift from its current shopping mall focus to a more store front oriented concept.[28] Greco believes that Sbarro can accomplish these strategic initiatives and own this new position of fast-casual preeminence in a relatively short period of time. Greco left Sbarro in late 2013 to pursue other business opportunities.[24][29]

Newk's Eatery

After spending time as an industry consultant, Greco joined Newk's Eatery in September 2014.[30][31][32] The restaurant chain had recently been bought by Sentinel Capital Partners, a private equity firm that specializes in buying and building companies.[33] Identifying the chain's opportunity for growth as a driving factor in the decision to acquire the company, Sentinel brought in Greco as an industry veteran to execute a plan for rapid growth at Newk's.[34][35][36]