Swim Week's first ever one woman show

MIAMI - 17 Juli, 2013 - SALON ALLURE and presenting sponsor XTRA LIFE LYCRA® brand will kick-offthis year's Swim Week schedule with an unprecedented Opening Night Party and Runway Show featuring Sports Illustrated model Hannah Davis. The show, called Summer Silhouettes, will debut next year's looks from SALON ALLURE swimwear brands at W South Beach Hotel & Residences. Davis will wear looks from more than 20 designers in an interactive blend of live and pre-recorded footage reminiscent of Beyonce's live performance of "Run the World (Girls)' at the 2011 Billboard Music Awards. For those who cannot attend the event, the show can be viewed live at 7:30pm on Salon Allure's website: www.salonallure-online.com.

The exclusive VIP event will begin with a cocktail reception at 7pm on Friday, July 19 in the hotel's indoor Great Room Foyer, where guests can enjoy music, craft cocktails, and beverage provided by Vita Coco and Coca-Cola. Select industry buyers, press, and celebrities will then make their way to the Great Room to watch the Summer Silhouettes show. Additional guests will enjoy the show from the Grove, the hotel’s outdoor garden, where the video show will be streamed onto large screens in real time.

Touted as the “next Kate Upton” in Huffington Post after her appearance on the cover of this year’s SI Swimsuit Issue, Davis also models for Victoria's Secret and is featured on the July/August cover of Ocean Drive. She can be seen as the sultry genie on DirectTV’s latest television campaign. Davis's makeup in Summer Silhouettes will be provided by Tarte Cosmetics.

Designers featured in the Summer Silhouettes Opening Party will also participate in Salon Allure's four-day tradeshow, held July 20-23 on the entire 4th floor of W South Beach. There they will showcase a full collection in private ocean view studios and suites. The luxury-focused event, also by presenting brand sponsor XTRALIFE LYCRA® fiber, will feature many prodigious brands, such as Le Swim, Acacia, 6 Shore Road, BARRACA CHIC, Marysia Swim, Andres Sarda, Kikidoll and MIKOH SWIMWEAR.

XTRA LIFE LYCRA® fiber is used by top designers around the globe. The branded fiber offers resilience to withstand environmental effects that cause fit loss and fiber breakage, providing swimwear with a beautiful, long lasting fit. Come sport, swim or sun, XTRA LIFE LYCRA®1 fiber offers unstoppable confidence and stands the test of time against degradation from chlorine, sunscreen and oxidation.

Elana Page, North America Marketing at INVISTA says: “We’re excited to once again collaborate with the SALON ALLURE show. Each year as hundreds of designers flock to Miami for Swim Week, it is the ideal platform for sharing the benefits of XTRA LIFE LYCRA® fiber and what makes it a world-class product. We are thrilled to see XTRA LIFE LYCRA®1 fiber in the 2014 collections of many of the show's designers."

One Salon Allure designer shared why she made the decision to incorporate XTRA LIFE LYCRA® fiber in her swimwear products. “We love it,” said Kiki Farmer, founder and designer of KIKIDOLL, a Hawaiian-based swimwear brand participating in Salon Allure. “It adds value to our designs by being incredibly comfortable, and flattering to a woman's natural curves."