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The World: New York - Progressive invites nine to pitch for $200m brief

Progressive Corp, the US insurance group, is reviewing its $200 million creative account.

Nine agencies have been invited to pitch for the business, which has
been handled by the Michigan-based group Doner for the past seven
years.

Longlisted agencies based in New York include TBWA\Chiat\Day, Deutsch,
McCann Erickson, JWT, Euro RSCG and Bartle Bogle Hegarty, while GSD&M in
Austin, Texas, McKinney in Raleigh and Mullen in Massachusetts will join
them on the list. The final pitchlist will be made up of six of these
agencies.

The review is being handled by the New York-based consultancy Roth
Associates.