About us

We are a family owned Texas business that is fierce about serving our family and our customers.

We have been into outdoor sports since 1987. Our company and mission was formally incorporated in June 2017, but our values go all the way back to 1987. We understand the value of family. We also recognize that in order to protect our family we need to train to become proficient. My father has always said, "Having the right tools makes everything easier." We aim to provide all the right tools for your protection and training needs. We saw a need to provide good prices along with reasonable shipping. The market had shown to do one or the other, but usually not both.

Our name Persistent Motivation came from an enduring need to do better and be better everyday. We know that each and every day presents new opportunities to improve. Therefore, we wake up every day hoping to help you achieve those goals.

If you can think of something that you need that we don't have published please email us and we can see if our supplier has access to that product.