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Presented at Toronto Marketing Power Networking meeting May 2010 CLICK HERE TO DOWNLOAD PRESENTATION SLIDES After 23 consecutive appearances, Pepsi Cola opted out of the 2010 Superbowl and instead invested its ad budget in Social Media Marketing. This is yet another sign that internet promotion has, and will continue to overtake traditional Marketing channels. Topics such as Internet Advertising and Search Engine Optimization are higher on the priority lists of entrepreneurs and business managers than…

One of the greatest challenges in today’s business world is maintaining the attention of prospective consumers. With the variety of companies to choose from, it’s easy for the consumer to be enticed by your competitor. The age of the Internet has not helped with our decreasing attention span. Bringing about a new level of laziness. Whereas TV has made us lazy, the Internet has made us even worse. Since the Internet brings the world at…

Content creation for websites can be a challenge task. In the Internet world, a number of considerations need to be made when deciding upon the writing style for your website. One of the biggest challenges today is addressing web writing from an SEO (Search Engine Optimization) and Marketing perspective. As the two are often classed separately as “SEO Writing” and “Marketing writing”. One may ask, exactly what are the differences between the two styles of…

What exactly are website viruses? With all the given security threats computer users need to worry about; The standard for responsible awareness grows even further with each passing year. In the past, before the days of Internet Popularity(Previous to the year 2000) computer users only needed to worry about viruses which infected personal computers. Some of these viruses we’re relatively harmless, at most displaying a mischievous message on your screen during certain times of day. While others we’re more destructive,…

The Social Media platform Facebook has taken the world by storm. Revolutionizing the way we connect with friends and build new relationships. Facebook is also revolutionizing the business world. With the launch of its cutting edge Advertising Platform, it has allowed businesses of all sizes to target it’s key prospects with greater isolation. How does Facebook Advertising work? If you’ve been on the social network Facebook, you may have noticed these small advertisements on the…