Getting Digital Right with Hilary Kolman

In this video from our Digital CMO Summit, Hilary shares her perspective on Getting Digital Right at MEC.

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, #GettingDigitalRight. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees.

““If you are approaching something as – this is our digital strategy and this is our brand strategy – you are setting yourself up for failure.”

In the video, Hilary shares her perspective on Getting Digital Right at MEC and the importance of:

o A consumer centric approach, “reaching consumers the way they want to be reached”.

o A single strategy for all media, “If you are approaching something as – this is our digital strategy and this is our brand strategy – you are setting yourself up for failure.”

o Advancing measurement, “helping clients find the balance between being new and innovative but also being able to demonstrate the value”

About Kristen Luongo:Kristen Luongo serves as Marketing Manager for Millward Brown Digital. Since joining the company in 2008, she has been fully immersed in all aspects of Millward Brown Digital’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit. If you like what you read, you can connect with her on Twitter or LinkedIn.