Future Capital Partners, the GBP6bn alternative investment boutique, has appointed Piers Denne to lead its business development strategy.

Denne (pictured) takes over an expanded head of sales and marketing role at Future Capital, with primary responsibility for implementing a new strategic focus for the firm’s business development campaigns.

His immediate task will be the marketing of the range of new product launches that the firm has lined up for Q1 2010.

Denne brings with him a vast amount of experience in third-party distribution of investment products. Heading up the sales team, recently enhanced by the appointment of Andrew Derrington, he expects to bolster the team’s resources further in the coming months.

In addition, Denne will use his experience in investment solutions to contribute to the further development of Future Capital’s suite of risk adjusted products for the firm’s target investors.

Denne bring 23 years of financial services experience to his new role. During this time, he has held senior marketing and distribution roles with some of Europe’s largest asset managers, including Gartmore, Fidelity and Threadneedle.

Tim Levy, chief executive at Future Capital Partners, says: “Piers’ appointment comes at an important juncture for Future. Following the success we have enjoyed this year, it is crucial that we have a business development strategy in place to deal with the increase in interest around our products. Piers’ experience in devising and implementing these kinds of strategies will provide us with the means to continue our momentum. We have an extremely exciting range of new products in the pipeline that we hope to bring to market in the next quarter. In order to capitalise fully on these opportunities, we need the most effective business development plan possible. Moreover, in the long term, Piers’ in-depth knowledge of the third party market will help us to optimise our client services and strengthen our distribution base.”

Denne adds: “Future Capital Partners is a market leader in the field of specialised investment opportunities. In an era where IFAs are looking to diversify their clients’ portfolios and maximise tax efficiency, I am excited in joining FCP in order to help develop the range of investment solutions and increase distribution. Having worked consistently within the intermediary community, it is apparent that diversification of assets to reduce risk and a focus on tax management are coming to the fore in the services IFAs offer their clients. FCP is well situated to help them in this.”