Bucks County Digital Imaging Adds iGen3 To Grow Digital Business

Friday, February 13, 2004

Press release from the issuing company

NEWTOWN, Pa. & ROCHESTER, N.Y.--Feb. 12, 2004--Bucks County Digital Imaging has purchased a DocuColor iGen3(TM) Digital Production Press from Xerox Corporation to offer its customers customized printing capabilities and faster turnaround on high-quality color printed jobs.
Over the past 10 years, BCDI has transitioned from a prepress shop to a full-service commercial digital printer. According to owner Neal Carson, "the DocuColor iGen3 will push our business to the next level of digital printing and allow us to double our color digital print volume by the end of the year."
He added, "As the printing industry continues to change, the DocuColor iGen3 offers us maximum flexibility at a time when it is needed most. Variable content, quick turnaround and smaller print quantities are critical in the markets we serve."
The company works with several clients in the medical and pharmaceutical industries to print conference materials and marketing collaterals, as well as a variety of other commercial work including newsletters, booklets, brochures and postcards. Carson said the 100 page-per-minute DocuColor iGen3 allows BCDI to now accept more complex jobs - with quantities in the hundreds, thousands or tens of thousands - and complete them in a matter of hours.
BCDI is also using the DocuColor iGen3 to begin expanding its variable information business, in which content can vary from one page to the next to create personalized documents for customers. Carson said the company will market variable jobs to existing customers and use the digital press to help secure new ones.
"We think that personalized printing is ready for mainstream acceptance," he said. The company expects to grow its variable printing business to 10 percent to 15 percent of total revenue over the next two years.
Carson said the company researched competitive machines, but the Xerox DocuColor iGen3 "was the clear choice to drive our company's success." He added that the digital press has advantages in speed, quality, reliability and the ability to run larger paper sizes, up to 14" x 20".
Xerox deployed a SmartPress Production Consultant as part of its customer business development team to work on-site and help BCDI take full advantage of the DocuColor iGen3's capabilities. The consultant also identified volume-building and revenue-generating opportunities.
In addition to digital color printing, Bucks County Digital Imaging offers indoor and outdoor sign and banner production, black-and-white digital printing, and complete bindery, typesetting, scanning and prepress services. The company has been a Xerox customer since 1997 and also operates a Xerox DocuColor 2060 Digital Color Press.