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Google+ Hits 90 Million Users

In yesterday’s press release, Google CEO Larry Page announced “I am super excited about the growth of Android, Gmail, and Google+, which now has 90 million users globally – well over double what I announced just three months ago.” So Google+ has 90 million registered users – but how many of them are active?

On Google+, Page also posted his earnings remarks for Google: “Engagement on + is also growing tremendously. I have some amazing data to share there for the first time: +users are very engaged with our products — over 60% of them engage daily, and over 80% weekly.”

What exactly does this mean? Liz Gannes at All Things Digital asked Google to clarify: according to Page’s statement, “Over 60 percent of Google+ users use Google products on a daily basis. Over 80 percent of Google+ users use Google products every week.”

However, a post by Vic Gundotra, Google’s head of social, clarified further that these same numbers “refer to Google+ users who “sign in” to use Google products on a daily and weekly basis.” So 60% of Google+ users sign in to use Google products each day, and 80% of Google+ users sign in to use Google products each week. That could mean that as a Google+ user, you count in these percentages if you sign in via your Gmail account and use Google search at least once a week.

According to All Things D, these numbers may make sense because it’s “not so easy to split out Google+” from other Google products (ex. search, where Google+ results show up), and because “Google envisions Google+ as a binding layer between all its products, rather than a discrete entity.”

Larry Page added: “By building a meaningful relationship with our users through Google+ we will create amazing experiences across our services.”

What I’m finding interesting at Google isn’t their obviously inflated numbers. FB and Twitter did the same thing, they’re all 3 boring and obvious with these numbers flubs and just give validity to the idea that they have importance outside of measuring things like market penetration.

What interests e is how Googe is somewhat forcing business adoption through the integration with search, and the fact that they seem to have learned curiously few new lessons from their previous social successes and failures.

http://therealtimereport.com/ tonia_ries

Great point, @Tinu — Google will have people using Plus without really noticing that they’re doing it…