See the chart to the right for the latest visitor counts of the big video sites (which has YouTube’s unique visits higher than the combined share of the second two players- MySpace and MSN).

I don’t really count MySpace since it’s a zillion little sites, and MSN because we’re talking mostly about news. So the battle for viral videos really is between YouTube, Google, AOL and Yahoo. Second-tier sites (Break.com, Heavy.com, MetaCafe, iFilm and Atom) look small here, but 3-million unique visitors in a month is significant.

The smaller sites that pay video creators aren’t included in this Nielsen report, but to read about those, see this post.

Who’s Nalts?

Kevin "Nalts" Nalty the only career marketer who also is one of YouTube's most viewed entertainers. Author of "Beyond Viral," Nalty is a sought-after speaker described as "passionate, engaging, provocative, and practical." Nalty consults in the area of digital marketing and emerging media, and has helped such leading brands as Starbucks, Fox Broadcasting, Kodak, MTV, Logitech, Panasonic, Crowne Plaza and Microsoft. To reach out, please see contact page.