June 28, 2005

Why Blog?

Why Blog? From a business perspective blogs are no different from marketing channels like video, print, audio or presentations. They all deliver results of varying kind. The kind you can expect from blogs is mainly about stronger relations with target groups important to you. Below are a few blogging advantages we hope to benefit from.

Customer RelationshipsIn a forum where your main objective is not to directly sell, you'll have a more personal relationship between you and your customers. Blogs are a fast way to engage customers' discussions, provide tips and insights or receive feedback. Media RelationsIt's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases.

RecruitingIf you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer.

Testing Ideas or ConceptsA blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?

Search Engine OptimizationGoogle and other search engines reward sites that are updated often, that link to other sites and most importantly, that has many inbound links. Start a blog at your regular site and your ranking will receive a boost.

Blog EntriesDon't be as concerned with the length or style of your entry. Keep the focus on sharing your thoughts and opinions on a particular subject. That's what readers are most interested in.

4 Comments

I appreciate the bottom line and simple expanation of "why blog"...some times I think we try to make every thing so difficult and then justify all of the how, what and why, and then get our panties tied up in a knot with all the details. Bottom line: build stronger relationship with a target niche that is important - and look it didn't take 50+ pages to explain.