Land Rover Picks Harte-Hanks

Land Rover North America selected Allink Automotive from Harte-Hanks Inc. to boost the performance and reliability of its direct marketing, Harte-Hanks said yesterday.

Allink Automotive is a customer-oriented database marketing solution developed by Harte-Hanks, San Antonio. It lets clients conduct predictive, measurable marketing programs; receive in-depth customer intelligence; and gain real-time insights. Dealers and distributors can unite prospect and customer data from all channels and touch points to develop predictable, measurable and action-prompting programs during all aspects of the consumer experience.

Land Rover wanted to leverage its customer data more effectively to improve communication and convey the Land Rover experience more consistently with customers and prospects.

With Allink Automotive, "we're able to design and implement personalized campaigns and measure their performance quickly to analyze impact," said Cathy Ellico, CRM/e-commerce manager, Land Rover North America. "We can also collect and maintain an up-to-date master list of customer information that will become a resource for other internal Land Rover clients and will benefit those who also interact or need to know information about our customers."

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