HTC

b2b + training + video

HTC makes great phones—consumers already know that. But do corporations care? To debut its B2B marketing campaigns, this smartphone manufacturer first had to discover what businesses needed to hear.

I developed enterprise and small business positioning frameworks for HTC, then crafted B2B marketing collateral for a selection of verticals. I also wrote multiple sales training materials for US and Canada resellers and scripted two global HTC Sense videos.