Marie-Laure Marchand joins Brand Loyalty

Brand Loyalty has expanded its senior team, hiring Marie-Laure Marchand as its new licensing director.

Marchand (pictured) will now lead the worldwide licensing activities of the firm's Instant Loyalty Promotion department.

She joins Brand Loyalty from Studio 100, where she was heading up international consumer products and marketing activities. Marchand has also held several roles in the kids' entertainment industry over the past 20 years including VP EMEA consumer products at Nelvana and MD of Big Bocca.

She will now be responsible for leading the growth of ILP licensing activities on a global basis and will be in charge of the development of its entertainment portfolio. She will also define licensing strategy and will be in contact with global and local licensors.

"It is great to have somebody like Marie-Laure in our team helping to realise our ambition for worldwide growth," said Jan-Willem Brüggenwirth, ILP director. "We want to see smiles on children's faces participating in our promotions and Marie-Laure is going to become a great help for that."