How did marketers become content marketers? Opentopic...mini-series, “Content Marketer Origin Stories.” The responses illustrate a common theme about how marketers from all industries and walks of life became involved in this dynamic space

When is the best time to build a relationship with an influencer? Before you need it. Think about it. If you were at Starbucks without a credit or debit card (and don’t have their app) and were a few … Continued

Brittany Berger's insight:

In this guest post for BuzzSumo, I talk about how to use social media to begin relationships with influencers.

Why Guest Posting is Still a Good Idea for Reputation Management Early this year, head of Google’s Webspam team Matt Cutts panned guest posting: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more …

If there's one thing every single marketer needs, it's good insights into their audience and customers. But how do they go about getting it? Like most marketing, it depends on having great tools in your arsenal.

Whitelisting - it sounds kind of sinister, doesn't it? But really, it's just a tool to improve your PPC campaigns, and one of the best ways to ensure you're only advertising where your ads want to be seen.

Do you like being confused? No. No one does. And you don't want a prospect associating confusion with your company. That's why you need to make sure you have strong message match in all of your marketing.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.