By knowing what will get the attention of the intended demographic, you can get an estimate of costs and conversion rates. For instance, people that are either very young or senior citizens will have use for a smartphone cover with your contact information. However, if you're talking people aged 18-50, there is more likelihood of turning a profit.

Whatever you choose, make sure that it explains what you have to offer. If your business name or logo does not contain this information, it may impossible to place it on cheap pens, mouse pads or other items that are cheap to give away. Functional items complement business cards and they are also more memorable. Drafting the information you want to include on these items is best before placing an order with a promotional products company or making it yourself.

I'd disagree that if you have an online site it's useless. My experience is that if there's a magazine that suits your demographic, you can get a lot of traction with the right advertisement in it even for your online sites. With one site we worked on, we got 12x the cost of the advertisements after 3 insertions (3 months). Add in the online banner and we were getting a lot of good traffic from that 1 source.

One of the most effective online marketing is to print brochures and keep sending them by post to people who would be interested in your services. You really need to keep talking to other people about your services. Having a brochure in hand helps in many way. Yes, a few of them will chuck it in the trash but a few will keep and come back to it in the future. Next, I would send e-mails to companies and related organizations introducing your services and telling them what you do. I think you can send e-mails to companies without their prior permission but you cannot do the same with private individuals unless they have given you their e-mails with the explicit understanding that you can write to them. Calling companies, organisations and clubs wouldn't be a bad idea. You should straight introduce yourself and tell them about your business. If they are not interested you could ask them who they think you should contact. These are some of the low cost but effective methods.

Another option is to find trade magazines and advertise on them. If you are good at writing you could offer to write a piece for them as well. Some magazines can give you an editorial when you buy advertising from them. This could be effective especially when it is tied with a special offer or event.

Going to promotional meetings and events arranged by other companies may be a good way to show your face and make contact as well. Remember not to be an ass and try to steal business from other people blatantly. Just be nice, sociable and people will ask what you do. If you have money, you could sponsor events as well.

Somehow, if you can make contact with one or two influential people in your line of business this could turn your business around. Generally, ask people to share your contact and be your ambassador.

Basically there are many modes of offline advertising like newspaper ads , ads in local magazines , man distributing paper or small chit in public places , distributing calenders , pen , small diaries , pamphlets , caps , t- shirts and cds. Basically cheapest one is distributing pamphlets with pen. If we will order in bulk the the costing can be less. we can negotiate with advertising agency. If any businessmen is planning to promote his products or services then the best option is distributing pamphlets in public place with one ball pen.

You can try to use T-shirts as walking billboards as they are much inexpensive as compared to the conventional billboards which are really expensive if you consider the amount of money you will be investing in advertising.

Yes, I also agreed with you using walking bilborder is a great option and it is also less expressive. it also depends upon the type of your business . Use area for your billboard related to your business.

It is important to plan the offline marketing activities on the basis of the products and services that you are selling. It is important to select the right keywords as well for getting the best results.

Offline advertising can deliver great result if it is done properly.Some offline advertisement are given below
1-Displaying your site name on your bike,car etc
2-Displaying your site name on your T-shirt
3-Displaying your site name in front of your house