Nigel H.M. Wilson 1.201, Fall 2006 2 Lecture 9 HIERARCHY OF CHOICES A. Long-Term Decisions: made infrequently by any household • where to live • where to work Transport is one component of these choices Transport is one component of these choices B. Medium-Term Decisions • household vehicle ownership • mode for journey to work Transport is central to these choices Transport is central to these choices C. Short-Term Decisions • daily activity and travel choices: What, where, when, for how long, and in what order, by which mode and route Transport is important for these choices Transport is important for these choices

Nigel H.M. Wilson 1.201, Fall 2006 5 Lecture 9 LEVEL OF SERVICE ATTRIBUTES Difficulties: • differences in values among individuals • objective measures may differ from perceptions • tendency to focus on what can be measured • hard to appraise reactions to a very different alternative

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