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May 18, 2009 - 7:24

WHENEVER A PREMIUM BRAND DOES SOMETHING LIKE THIS, I ALWAYS WONDER WHAT IT'LL DO TO THE BRAND IN THE LONG RUN. AUDI STARTED THE LITTLE COCK FIGHT BY POINTING OUT BMW. BMW CAME BACK WITH A NICE HEADLINE BUT USING A PRODUCT THAT'S NOT IN THE SAME CATEGORY A4 — THE M3 (OVER 300 HP). THEN AUDI COMES BACK WITH THEIR R8 (A SUPER CAR THAT RIVALS LAMBORGHINI — WHICH BMW DOESN'T EVEN MAKE, YET).

IMAGINE PUTTING MIKE TYSON UP AGAINST AN AMATEUR BOXER. NOT REALLY FAIR. IT WOULD HAVE BEEN EVEN FUNNIER IF BMW CAME BACK WITH A 1 SERIES, AND STILL USING THE SAME HEADLINE...

Ha ha. Good reply to a crap ad from audi. Normally you wouldn't bother replying to a crap competitive ad, but this really stuck it to them. :-)

Reminds me of many years ago, Kawasaki ran a billboard campaign in California with the tagline "Follow the leader." Chiat day bought sites next to their billboards for their client Honda motorcycles, using the tagline "Don't follow anyone."

the audi itself doesn't even need to be the king, the company can be the king which is in checkmate. The idea is BMW believes their car is so superior that audi can't counter it, which is why it's a checkmate.

Besides that, Audi already came up with a rebuttal, and it references the Audi R8

Don't you think dude that if they had parked the bmw face to another unidentified car, then it wouldn't have been an answer to the audi billboard but to another -unidentified- company and then totally crap ?

BMW, Audi and Suburu all sparred in Magazine ads I believe. Audi sort of had the last laugh in that situation when they started referencing their 4 straight LeMans victories, which has several BMW's in it.

WHENEVER A PREMIUM BRAND DOES SOMETHING LIKE THIS, I ALWAYS WONDER WHAT IT'LL DO TO THE BRAND IN THE LONG RUN. AUDI STARTED THE LITTLE COCK FIGHT BY POINTING OUT BMW. BMW CAME BACK WITH A NICE HEADLINE BUT USING A PRODUCT THAT'S NOT IN THE SAME CATEGORY A4 — THE M3 (OVER 300 HP). THEN AUDI COMES BACK WITH THEIR R8 (A SUPER CAR THAT RIVALS LAMBORGHINI — WHICH BMW DOESN'T EVEN MAKE, YET).

IMAGINE PUTTING MIKE TYSON UP AGAINST AN AMATEUR BOXER. NOT REALLY FAIR. IT WOULD HAVE BEEN EVEN FUNNIER IF BMW CAME BACK WITH A 1 SERIES, AND STILL USING THE SAME HEADLINE...