Nike and Dell Imagine An "Aggressive" Future of Design Technology

Nike has teamed up with Dell to lay out a boldly aggressive vision for the future of design tech. In the commercial above, Nike designers use an extensive network of the Dell Canvas’s interactive stylus and off-hand totem with an interactive augmented reality and haptic technology to design and test various mock-ups of the fan-favorite VaporMax silhouette. The Swoosh explained its use of the Canvas by reiterating that it is “aggressive and uses key technology to bring designs to life.” The gesture-based tech all looks very Minority Report.

Speaking to the crowd at the Dell EMC World conference, executive vice president and chief marketing officer Jeremy Burton says that the Swoosh is “using this incredible haptic technology which allows them to create a holographic image of what they’re designing and feel the texture of the fabrics as they’re designing.” He adds, “That gives them a more natural process, and it gives them faster time to market.”

Furthermore, Dell’s Ultrahaptics technology lets designers test out and actually feel the textures of various fabrics, while the digital interface will also allow athletes an unprecedented amount of input into the design at the concept and development stages.

Check the advertisement for the collaboration above and read more about the collaboration over on SportTechie.