Opened in 1947, the Estadio Santiago Bernabéu is named after the man who served as Real Madrid president for 35 years and helped transform the club into one of the dominant players in the world's most popular sport. Since its inception, the Bernabéu has seen Real win 30 Spanish league championships and nine European titles.

Though selling naming rights to stadiums came into fashion in the U.S. in the mid-90s with Colorado's Coors Field and Chicago's United Center, the trend was slow to being taken up in European soccer. Though all major soccer teams have a sponsor on their uniforms, no team currently in La Liga, Spain's top soccer league, plays in a stadium named in part for a company.