comScore Releases January 2013 U.S. Online Video Rankings

RESTON, VA, February 21, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that nearly 180 million U.S. Internet users watched 36.2 billion online content videos in January, while the number of video ad views reached 9.1 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 150 million unique viewers, followed by Facebook.com with 57 million, VEVO with 50.1 million, NDN with 49.1 million and Yahoo! Sites with 43.7 million. Nearly 36.2 billion video content views occurred during the month, with Google Sites generating the highest number at 12.3 billion and Facebook reaching an all-time high with more than 425 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video ViewersJanuary 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: comScore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

179,515

36,194,133

1,140.2

Google Sites

149,959

12,307,568

391.2

Facebook.com

56,953

425,859

17.0

VEVO

50,096

578,937

38.6

NDN

49,078

578,065

72.1

Yahoo! Sites

43,713

349,708

56.6

Viacom Digital

43,636

466,339

39.9

AOL, Inc.

42,151

766,470

63.1

Microsoft Sites

36,055

500,039

47.5

Collective Video

33,274

145,029

21.2

Turner Digital

30,636

256,857

34.9

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 9.1 billion video ads in January, with Google Sites ranking first with 1.8 billion ads. BrightRoll Video Network came in second with 1.5 billion, followed by Hulu with 1.4 billion, Adap.tv with 1.1 billion and LiveRail.com with 957 million. Time spent watching video ads totaled 3.5 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 849 million minutes. Video ads reached more than 50 percent of the total U.S. population an average of 58 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 57, while CBS Interactive delivered an average of 21 ads per viewer, earning it a spot on the chart as it drew increased viewers for specialty programming such as the Victoria’s Secret Fashion Show and several awards shows such as the People’s Choice Awards.

Top U.S. Online Video Ad Properties Ranked by Video Ads* ViewedJanuary 2013Total U.S. – Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: comScore Video Metrix

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

9,094,551

3,494

58.4

50.5

Google Sites

1,815,062

151

19.4

30.3

BrightRoll Video Network**

1,539,675

849

12.1

41.4

Hulu

1,368,352

543

56.9

7.8

Adap.TV†

1,128,671

568

10.6

34.4

Liverail.com†

956,723

415

12.3

25.2

Specific Media**

839,924

349

7.4

36.7

Auditude, Inc.**

814,600

178

13.8

19.2

TubeMogul Video Ad Platform†

632,580

208

8.3

24.7

CBS Interactive

566,675

211

21.2

8.7

Tremor Video**

498,036

231

7.8

20.6

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The January 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 48.9 million viewers. Fullscreen held on to the #2 position with 35.4 million viewers, followed by Maker Studios Inc. with 34.8 million, Warner Music with 25.9 million and ZEFR (formerly MovieClips) with 25.6 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (66 minutes per viewer), followed by Maker Studios Inc. (46 minutes per viewer). VEVO streamed the greatest number of videos (552 million), followed by Machinima (473 million).

Top YouTube Partner Channels* Ranked by Unique Video ViewersJanuary 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: comScore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

48,875

552,443

37.6

Fullscreen @ YouTube

35,409

242,739

20.5

Maker Studios Inc. @ YouTube

34,760

446,899

46.2

Warner Music @ Youtube

25,949

144,377

18.7

ZEFR @ YouTube

25,615

112,028

12.0

Machinima @ YouTube

24,322

473,355

66.4

BroadbandTV @ YouTube

15,523

98,394

19.0

UMG @ YouTube

14,655

38,955

7.5

The Orchard @ YouTube

13,636

41,410

8.0

rumblefish @ YouTube

10,878

20,716

4.5

*YouTube Partner Reporting, starting with January 2013 data, gives credit to YouTube Partners for views of their single-claimed user-generated content.

Other notable findings from January 2013 include:

83.5 percent of the U.S. Internet audience viewed online video.

The duration of the average online content video was 5.7 minutes, while the average online video ad was 0.4 minutes.

Video ads accounted for 20.1 percent of all videos viewed and 1.7 percent of all minutes spent viewing video online.

About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.