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Tuesday, October 26, 2010

Zain Commercial: Window of Hope

Zain is a well-known mobile phone company here in Saudi Arabia, even though they are a relatively new company here, launching their operations within the Kingdom in August of 2008. This is the second outstanding television commercial they have produced that I am sharing with you on my blog (here is the link to the first Zain commercial I previously posted).

Whatever firm Zain hired to produce these exceptional commercials for them was a brilliant and inspirational move on their part. The one-minute commercial below is a tribute to the people of Gaza. It shows the deplorable conditions they are forced to live in, the war-torn rubble their children must play in, and the resilience, strength, and hope the people of Gaza continue to have despite their circumstances. The accompanying music is a shortened version of the beautiful and haunting song "Wonderful Life." Seeing these poor smiling children amidst their depressing and devastated surroundings while singing "It's a wonderful, wonderful life" is very moving.

Zain has partnered with UNRWA (United Nations Relief & Works Agency) in this worthwhile fund-raising campaign to provide relief aid for Palestinian refugees. Zain customers can make contributions by simply texting a message. Taken from their website: "The campaign’s main highlight was a 'reality' TVC that was shot in Bourj el-Barajneh, Lebanon, capturing true life moments of Palestinians living in the area. By allowing the camera to transmit reality, and by using actual Palestinian refugees as cast, Zain is hoping to open the world’s eyes to the cruel conditions endured by the Palestinians, and to give the refugee population a better future."

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