Wie SEA das erste logo design Abenteuer antrat

Firmenname

Überblick

We are a small boutique consultancy that specializes in wireless and other emerging technologies. Our team consists of internationally-renown wireless experts, several of whom helped start the Wi-Fi revolution. We help educate our clients about the evolving mobile industry – industry trends, technology standards, market needs. Then together we identify the market opportunities that have the most potential for their organization. Our mission is to inspire innovation in our clients and help them reduce their risks in this rapidly growing and volatile market. We want our clients to make smarter decisions about their product plans and development investments.

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We typically target CTOs and CIOs or other high level executives of companies within the international wireless ecosystem. That may be the CIO of a large Fortune 500 telecommunications firm or the CTO of mid-size device manufacturer. We also serve government entities like the FCC and international standards boards. Our current clients include Dell Computer, the Wi-Fi Alliance, ETS-Lingren, and Aclara.

Anforderungen

The logo needs to work on our website, business cards, presentations, and all other promotional materials. It must be simple, scalable, and easily reproduced in large and small formats. The logo must also translate well into black/white.

Our logo should incorporate the name ‘OakTree Wireless Consulting’ with some type of graphic element. The word ‘OakTree’ should be dominant with a secondary focus on ‘Wireless Consulting’. At some point in the future we may be removing the word ‘Wireless’ from the company name. We do not want to use the acronym ‘OWC’.

In terms of the graphics, we would like to have an element that will work with the company name as well as stand on its own in certain applications. We have used an actual tree image in the past but ideas should not be limited to a tree. Our color scheme has been a dark, royal blue and gold color scheme as you can see on the website but we are open to a new scheme that may better reflect the energy and vitality of the company.