About “I'm In It”

“I’m In It” is the sixth track on Yeezus, Kanye West’s sixth album. It’s one of three songs on the album featuring Justin Vernon of Bon Iver and the eighth West/Vernon collaboration song overall.

What have the artists said about the song?

Interviewed by Pitchfork, Justin Vernon said:

I don’t even know what I’m singing on “I’m in It”– I’d have to look at it. Kanye’s talking about a bunch of really violently and stunningly visual sex shit in there, but it’s not like he’s saying stuff like that to his friends 24 hours a day. I mean, sitting around the studio, we all have intelligent conversations about the state of women in the world– I wouldn’t say we had a conversation about feminism, necessarily, but we’re sensitive to it.

The imagery of the song is definitely intense, but so is American Psycho. I loved that little American Psycho clip he did– it puts things into context, because Kanye feels like a director, and I don’t think everything he’s saying in the songs is actually him saying it every time. It’s like a movie, or a concept. On “I’m in It”, it seems like I’m playing a character in the song, but I’m not necessarily guiding who that character is– Kanye’s editing creates the character. I definitely remember the “star fucker” section in the middle, though, just calling somebody out. That’s my favorite lyrical content that I’ve gotten to do on a Kanye record so far.

What's been said about Assassin's part?

Evian Christ: I love Assassin’s part in that song, too, he absolutely killed it.

Justin Vernon: I have no idea what the Jamaican dude [Assassin] is saying. At all. But it’s fucking awesome as hell.