SHIFTAZINE is about celebrating what is out there, already in your life, right in front of you.
SHIFTAZINE aims to give some useful insights, to pose some questions, and to make you look at everything differently.
Hopefully, it will help shift the contemporary perception of beauty and aesthetics.
SHIFTAZINE is created by Jacqueline Hill and is associated with DESIGNASAW.

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01 December 2013

Socks or stockings? Open toed shoes or closed toed? Which is the correct combination? Sometimes, the best results are the ones that just feel right rather than are correct. Be brave, indulge your creativity, dress for yourself and just have some fun with it. People will either get it or not.

An online magazine about all the things that one thinks are ordinary but are really extraordinary. It looks at interiors, styles, foods, objects, and just about anything that constitutes a beautiful internal life.
SHIFTAZINE has been created and developed by Jacqueline Hill over the past few years while she has been working in the world of visual communication. The overall design and art direction, images and text are created by Jacqueline Hill in the most part, although like minded friends contribute to the project from time to time.
This design venture is an attempt to find out if the new formats of visual communication can be successfully combined with the established processes and dissemination of information. Its a brave new world out there, where the old rules do not really apply and the new ones are still fuzzy. So Jacqueline is keen to experiment, create, communicate while bringing SHIFTAZINE to life.
SHIFTAZINE will hopefully be a vehicle to shift people's attitudes in a positive and constructive way - to become inventive and have some fun with reinventing.