Ruins of the New York State Pavilion from the 1964 New York World’s Fair, Flushing Meadows Park, Queens. Photo by Matthew Silva via Kickstarter

You cannot think of Coney Island without the Parachute Jump, especially now that it is illuminated nightly. Last night, it was bathed in sea green and blue light to celebrate the Seattle Seahawks Super Bowl win. But the iconic tower, which was moved to Coney after first thrilling visitors at the 1939-1940 New York World’s Fair in Queens, stopped operating as a ride after Steeplechase Park closed in 1964. The Jump endured nearly 40 years of neglect and threats of demolition before being rehabbed and lit with LEDs at a cost of $8.5 million during the Bloomberg administration.

Beginning in 2002, the City’s Economic Development Corporation (NYCEDC) and Brooklyn Borough President Marty Markowitz championed the landmark’s costly revamp as part of their plan to revitalize Coney Island. Will the ruins of the New York State Pavilion, an iconic structure from the 1964 New York World’s Fair in Queens’ Flushing Meadows Park, which the Parks Department says would cost $14 million to demolish and $52 million to restore, find a plan and a champion to underwrite the cost of saving it?

“World’s Fair buildings are not designed to be permanent. They’re meant to be taken down again,” says a voice at the beginning of the trailer for Matthew Silva’s documentary Modern Ruin about the Pavilion. “Somehow there’s always something nobody wants to tear down, and in this case the New York State Pavilion was one.”

The voice is that of Frank Sanchis, director of the World Monuments Fund, which included architect Philip Johnson’s pavilion on their 2008 Watch List. The Tent of Tomorrow is in imminent danger of collapse due to the deterioration of the exposed steel structure and the decay of the wood piles that serve as the building’s foundation, according to WMF, which successfully nominated the Pavilion for inclusion in the State Register of Historic Places in 2009.

Now as the building approaches its 50th anniversary, it’s in the spotlight again after years of neglect. People for the Pavilion, a grassroots group dedicated to the preservation and reuse of the structure, hosted a kickoff event last month which drew over 200 people. Silva, who is one of the organization’s co-founders, launched a Kickstarter for his documentary about the pavilion, and raised more than $11,000 towards his goal of $30,000 in the first week. The Parks Department held two “listening sessions,” where people were invited to share their vision for the future of the Pavilion after listening to a presentation on recent structural studies that were completed on the Tent of Tomorrow and Towers.

“The reasons for its neglect are open to interpretation and kind of complicated,” said Silva, in an interview with ATZ. “But one could argue that it simply came down to money, poor post-fair planning, and the fact that the City almost went into default in the ’70s. When the city was in such bad financial shape, how could anyone justify pumping money into an old building from the World’s Fair? But here we are 50 years later and maybe now we can make the case for its rehabilitation and reuse.”

UPDATE February 4, 2014:

The Parks Department has posted links to their PowerPoint presentation, which was shown at the listening sessions, and a survey “in order to understand your vision for the future of the New York State Pavilion.” The survey will be posted on the webpage of Flushing Meadows Corona Park through March 15.