News

21/09/2017

Zero Road Deaths – Today and Every Day

Today (Thursday 21 September), countries across Europe are supporting Project EDWARD - European Day Without A Road Death. Devised by the European Traffic Police Network (TISPOL), the initiative, now in its second year, seeks to draw attention to the average of 70 deaths occurring every day on the roads of Europe.

With small actions leading to big improvements, Project EDWARD seeks to remind everyone that there is a great deal of hard work being undertaken across Europe to achieve 2020 casualty reduction goals – and more.

Susan Storch, Chair of Road Safety Wales, said: “On 21 September, and every day, our aspiration is zero road fatalities. Through Project EDWARD our partners will help to raise awareness of this ambitious goal and will encourage road users to think more carefully about the way they drive, ride, or cross the road.

"With an average of 70 people killed on Europe’s roads every day, the resulting heartbreak is immeasurable. All road users can play their part in making road journeys safer and today brings a high-profile reminder of our responsibilities.”

So get involved, please support Project EDWARD and make the pledge here.