“Whatever your aspirations are for going global, know that taking
your company global is pretty much just like starting a new
company, only you don’t know the language, have little
understanding of the market, you’re eight time zones away, and
your current products may or may not work there.”

Singh, who co-founded
Concur, a travel and expense management firm, said it's
imperative to find the right leader for every new venture you
undertake.

Appoint someone from within your current organization who already
“shares a commitment to your company’s culture," and surround
that leader with “local experts who are already in the market and
who have specific strengths that you might want to incorporate
into your business.”

“No matter how good you are at whatever you do, your solution and
approach and expertise that you developed serving one market will
only get you so far in the next one,” he says.

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