The Science of Storage video series:
Dispelling myths with the help of a guru

Challenge

Whilst Dell EMC’s expertise in this space isn’t in question, competitors often try to justify the capability of lesser solutions, suggesting that Dell EMC’s storage portfolio contains unnecessary and expensive features. Customers are often confused due to a lack of knowledge or by conflicting industry messages.

Opportunity

However, with Dell EMC, there’s a science to their storage and solid rationale behind their architecture features.

There was an opportunity to dispel the myths, provide rationale for Dell EMC’s architectural design, and reaffirm why they are the market leaders.

Brief

Silver was asked to educate customers about the advantages of Dell EMC storage architecture by creating a bold, humorous series of animations to directly outline why Dell EMC is the better storage choice.

Solution

Silver created The Science of Storage, a fun series of two-minute animations that follows Archie, a Storage Guru, as he helps Steve, a struggling IT Manager, to dispel the myths surrounding data storage.

By focusing on the two key characters throughout the series, Silver could develop Archie and Steve’s characters and build a connection between them and the audience.