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The Secrets of SEO

‘Build it and they will come’ might work for the field of dreams, but it does NOT work for websites. Your website must follow the best practices in SEO to get found online. But SEO is primarily a content strategy. Your web guy may know how to fill in meta tags, but he or she doesn’t know WHAT to put in those critical tags, nor does he know how to write content that will be rewarded by Google.

This presentation explains how to find keywords in the “sweet spot” and other SEO secrets that can bring your website out of the search rankings’ basement and onto the first page.

The Secrets of SEO

2.
MARIA VERVEN
 Entrepreneur and owner
of Verve P.R. and Vaping
Vamps
 25 year career in
P.R., former V.P. of Piper
Jaffray, FleishmanHillard
 Lecturer at the U of
MN, Teaches New Rules
of Marketing & SEO
classes
 Passionate about
helping small businesses
get found online

24.
HOW TO BUILD A WEBSITE
Build your website from the outside looking
in
Optimize every page for a different keyword
Content, content, content

25.
WHERE TO USE KEYWORDS
Title and meta description (Meta tags)
Headings and content (On page)
Titles and descriptions for images and videos
Anchor text (text with a link to your website)
Internal and external links

30.
OFF-PAGE SEO TIPS
Build links by creating quality content
Update content frequently
Do NOT invest in link-building schemes
Social search (intersection of social media
and SEO) is increasingly important
Usability of your site is also increasingly
important
 High bounce rate and low engagement are red flags

33.
FINAL TIPS
SEO = part art, part science. Your web developer
may know the science but not the art of content.
SEO = an ongoing strategy. Ranking can take
months, so be patient.
SEO = part analytics. Look at your web stat’s to see
which pages are getting the most traffic.