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I’ve spent a lot of time on LinkedIn, both helping others master the platform and building out my own account. I’ve seen a lot of things done wrong and a few things done right. Standing out, branding yourself, positioning yourself (whatever you want to call it) on LinkedIn doesn’t have to be difficult. It’s really…

Dull and boring just isn’t going to cut it in today’s oversaturated Internet world. Same old same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that appeals to your…

Are you a small local business who still doesn’t have a website, and contemplating whether to give it a go? If so, let us help you overcome misconceptions on whether to build your website or not, and why there is a need to make one as soon as possible. Here are eight reasons why you…

If you run a small business, you’ve no doubt wondered if you need to hire someone to keep up with all the social media tasks. After all, there’s Facebook, Instagram, LinkedIn, YouTube, Twitter, SnapChat, and many, many more. It’s a daunting task to think about socially selling your business’s products on all those channels and…

Become a Thought Leader A “thought leader” is someone who has positioned themselves as an expert in a given profession, interest, or business. Being a thought leader on LinkedIn has tremendous advantages to help you gain better clients and more of them. You get hired to speak at events and your business flourishes. If you’re…

Normally, I write about how entrepreneurs and businesses can use LinkedIn resumes, but I also know there are a lot of people (as in millions) who are looking for new jobs. So, I thought I’d write this blog as LinkedIn is very relevant for people in the job market! If you are looking for a…

Looking to organize a contest on social media? We’ve all been there, trying to organize a contest on social media and ending up in total disaster! With only a dozen subscribers and a prize that was written off as an expense rather than investment in traffic and conversions. What happened in these cases? It’s quite…

Let’s talk about how you can get more Linkedin recommendations The importance of LinkedIn recommendations and how to get them is one of the big keys to any kind of marketing, online or offline for social proof. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of…

So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over forty, mid-level execs, college educated—that sort of thing, right? And, if you sell products, run a business, or otherwise want to cater to a younger crowd, well you probably should go to either Instagram or Twitter. And,…