Category: marketing

I’m sick of how marketing is being done today. Automate scraping leads, automate nagging them with email, automate some series of actions to get them to succumb to your pitch. My inbox is full of people sending me “Did you get my email? You didn’t reply. Were you eaten by a shark?” Rarely though areRead More

When I discovered a piece of wood in my food at the hospital. I guess it’s the safest place to be eating wood fragments. A question I get asked a lot is: “Why do you put so much personal information into the things you write and vlog about?” I’ll share moments with my crying toddler,Read More

I upload a new video every single day to YouTube about business and just getting through life. A vlog as some call it. So also, every day, I walk around talking to a camera lens in the middle of a street or crowded event. It’s weird. It’s weird for a lot of people. So IRead More

A couple weeks ago we decided to get an artificial Christmas tree. I love real trees, but years of evidence have proven I’m allergic. We think the dog is too. And the cleanup is a nightmare. So we went to Target looking for one. I didn’t want to go to Target, but my wife andRead More

For many many many people, the term “marketing” is interchangeable with words like “spin,” “flim-flam,” “malarkey,” and of course, “bullshit.” You can’t really blame people who think this way. A huge amount of marketing is reality-ignoring bullshit/spin/hokum/snake oil. This fact — that marketing is mostly poppycock — is the foundation that the movie Crazy People builds on. For anyoneRead More

It’s strange when my friends and family ask about my “vlog”. That word again seems so foreign and weird. Yet, people have been doing it for awhile with Adam Kontras being celebrated as the first to post a video blog back in 2000. Now, dozens/hundreds of celebrities make 7/8 figures running their vlogs, often withRead More

I was a broke college student. I didn’t spend much besides getting the essentials, but money made during the summer, even working as much overtime as my boss would allow, evaporated quickly. The quintessential example of how broke I was — I rolled up to a gas station on my way to an interview for an internship,Read More

Toy Story does this so well. Go watch Pixar’s work. Every minute there’s a value change. They’re happy, now their sad. They’re safe, now they’re not. Now they are. Now they aren’t again. My kid was glued to her seat at My Little Pony because their writers also know this basic tenet of interesting writingRead More

Can you describe your company this concisely? Back in 2010, I saw Andrew Mason give a talk at Startup School that included a slide that really blew my mind. The slide wasn’t about Groupon (Andrew’s company), it was about Meetup.com. Andrew heard Scott Heiferman (CEO of Meetup.com) describe the initial version of Meetup.com as aRead More

Photo by Toa Heftiba Should Small Companies Offer Online Classes and Demos? Alison Grove makes another appearance on the terrific podcast Support Ops talking about whether companies should offer online classes and demos. 10 Ways to Land High-Paying Gigs As A Freelancer Austin Church talks about how he turned a terrible thing of getting laid off intoRead More