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Best Product Comparison Tools for E-commerce Buying and selling of products on the online platform has become increasingly popular as a result of its effectiveness.A crucial part of the entire purchasing process is the ability to compare.Making the best choice of a product to buy is made possible by comparison of the products on offer.Effective comparison was initially hampered by the inconvenience of searching for the hidden compare button.Providing a strategically placed compare button on sites has now made it easier to choose between different products. You can actually make it enjoyable for people to shop online for your products if you configure your site in a way that will make comparison easier and more convenient.You can consider the approaches given below to achieve this goal. The Select and Compare Approach The process involved the selection of two or more products then clicking the compare button.The downside with this approach has been the tedious process of actually browsing through the entire list of items to select the items to compare. It even meant having to repeat the entire process,for those sites with many items, in case one had forgotten to select their products.Availing the ‘Select to Compare’ button has made the process simpler.This means that you will be directed to a list of similar products by a conspicuous compare button when you click on any item on the site.Other sites have incorporated the use of a pop-up compare button which appears once you select two or three items on the list. Filtering and Comparing Narrowing down your search of products is made possible by use of filters incorporated into sites.This means that products are listed and categorized on their site into various groups having as many similar descriptions as possible.This can be achieved by listing the products and grouping together those with similar descriptions.So once the filter is applied,the product list narrows down to the desired products which can then be easily compared. Custom-Made Comparison Pages Because retail sites deal with items from different manufacturers, this approach may not be appropriate.It is best suited for sites selling similar products.Making of customized pages to compare different products allows buyers to do this from the beginning when they access the site.A list is then made of the products with similar descriptions to appear on the same page.Therefore, the buyer can have an easier time accessing all this information on the same page instead of moving around different pages. Application of these ideas by online selling sites has successfully enhanced the experience of shopping for products. If you want to make it worthwhile for buyers to shop for your product, then you will have to consider one of these approaches.Doing so will guarantee customer satisfaction and a good profit for your business.