While it may turn into something else at this point DeepMind technology is a toy, suitable only for games. Yann LeCun said as much, in just about those words, at the 2017 CCN conference.

To turn into something else, DeepMind's tech needs to be able to handle infinities, Inclusive Middle logic(s,) sensitivity to initial conditions, and Complexity. I don't see how they can get there following their current path.

And neither does Hinton, for that matter

She believed in nothing; only her skepticism kept her from being an atheist. -- Jean-Paul Sartre