Improving and updating product lines is crucial for the success for any organisation. Failure for an organisation to change could result in a decline in sales and with competitors racing ahead. The process of NPD is crucial within an organisation. Products go through the stages of their lifecycle and will eventually have to be replaced. New product development has eight stages.. These stages will be discussed briefly below:

Stage 1: Idea Generation
New product ideas have to come from somewhere. But where do organisations get their ideas for NPD? Sources include: Market Research
Employees
Consultants
Competitors
Customers
Distributors and Suppliers
Stage 2: Idea ScreeningThis process involves shifting through the ideas generated above and selecting ones which are feasible and workable to develop. Pursing non feasible ideas can clearly be costly for the company. Stage 3: Concept Development and Testing

The organisation may have come across what they believe to be a feasible idea, however, the idea needs to be taken to the target audience. What do they think about the idea? Will it be practical and feasible? Will it offer the benefit that the organisation hopes it will? or have they overlooked certain issues? Note the idea taken to the target audience is not a working prototype at this stage, it is just a concept. Stage 4: Marketing Strategy and Development

How will the product/service idea be launched within the market? A proposed marketing strategy will be written laying out the marketing mix strategy of the product, the segmentation, targeting and positioning strategy sales and profits that are expected. Stage 5: Business Analysis

The company has a great idea, the marketing strategy seems feasible, but will the product be financially worth while in the long run? The business analysis stage looks more deeply into the Cashflow the product could generate, what the cost will be, how much market shares the product may achieve and the expected life...

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...In business and engineering, new productdevelopment (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief). There are two parallel paths involved in the NPD process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new productdevelopment as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share.
Contents * 1 The eightstages * 2 Fuzzy Front End * 3 NPD organizations * 4 NPD strategies * 5 Related fields * 6 See also * 7 References |
The eightstages
1. Idea Generation is often called the "NPD
" of the NPD process[1].
1.
* Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths, Weaknesses, Opportunities &amp; Threats). Market and consumer trends, company's R&amp;D department, competitors, focus groups, employees, salespeople, corporate spies, trade shows, or ethnographic discovery methods...

...Explain the stages in the new productdevelopment process
In business, New ProductDevelopment (NPD) is the complete process of bringing a new product into the market. The New ProductDevelopment process is also referred to as The Stage-Gate innovation process. It was developed by Dr. Robert G. Cooper as a result of his comprehensive research on reasons whyproducts succeed and why they fail.
The New ProductDevelopment Process is crucial and Companies follow different types of NPD system. New productdevelopment process has eightstages. These stages will be discussed briefly below:
Idea Generation
The first stage of a new productdevelopment process begins with an idea of the product. Ideas for new products can be obtained from basic research using a SWOT analysis. Market and consumer trends, company's Research and Development department, competitors, focus groups, employees, sales personnel, corporate spies, trade shows, or ethnographic discovery methods may also be used to get an insight into new product lines or product features.
Idea Screening
The objective of the screening stage is to eliminate...

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The productdevelopment process is essential to all business. Productdevelopment is the process of designing, creating, and marketing an idea or project. The process goes through a continuous sequence of stages that should be completed in order for the project to be a success. Some firms define and follow precise and detailed development process, while others have no idea what their processes are. The textbook describes a generic productdevelopment process that consists of six phases. The six phases are planning, concept development, system-level design, detail design, testing and refinement, and production ramp-up.
The process begins with a planning phase. This phase is often referred to as...

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ProductDevelopment System
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The screening process extends to the operation function. Optimum productdevelopment depends not only on support from other parts of the firm but also on the successful...

...This paper is an analysis and brief review of Erickson’s theory of development to Kohlberg's developmental model of moral development, which include punishment and obedience orientation; individualism, instrumental purpose and exchange; mutual interpersonal expectations, relationships, and interpersonal conformity; social system and conscience; social contract or utility; and individual rights and universal ethical principals. In addition to thestages of moral development, this paper analyzes how these theories have affected your development from birth to adulthood.
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Trusts Vs Mistrust
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...Erickson’s EightStages of Social-Emotional Development
Rukiya Kelly
Strayer University
Abstract
This paper will present an overview of the developmental tasks involved in the social and emotional development of children and teenagers which continues into adulthood. The presentation is based on the EightStages of Development developed by psychiatrist, Erik Erikson in 1956. According to Erickson, humans move through eightstages of psychosocial development during our lives. Each stage centers around a specific crisis or conflict between competing tendencies.
Erikson's theory consists of eightstages of development. Each stage is characterized by a different conflict that must be resolved by the individual. When the environment makes new demands on people, the conflicts arise. "The person is faced with a choice between two ways of coping with each crisis, an adaptive or maladaptive way. Only when each crisis is resolved, which involves change in the personality; does the person have sufficient strength to deal with the next stages of development"(Schultz and Schultz, 1987). If a person is unable to resolve a conflict at a particular stage, they will confront and struggle with it later in life.
Learning Basic Trust...