About Popxo

POPxo (launched in 2015) is India’s largest online community for millennial women to read, watch, shop and hangout. It is a safe and empowering space that helps women lead their best lives - to “Take it up a POP”. From content to it’s own private label brand - POPxo is designed to blend content and commerce. POPxo’s articles, video and social media content in six languages - English, Hindi, Marathi, Bangla, Tamil and Telugu draws over 39 million users every month who spend more than 3 million hours across all its platforms.

Leading brands work with POPxo to reach and engage this key demographic. For them, we act as everything: as a an agency that produces great concepts, a content production team that executes the campaign and as a distribution platform that gets user engagement. All of this is backed by data-driven insights into the life and heart of young women in India.