Half Of Social Media Referral Traffic Comes From StumbleUpon

StumbleUpon now delivers more than 50 percent of the social media referral traffic to U.S. websites, according to recent StatCounter measurements. ReadWriteWeb.com reported on how the humble social network has surpassed both Facebook and Twitter to provide major traffic power for publishers.

While other social networks have become household names, StumbleUpon has quietly risen in the ranks by offering a fun and whimsical user experience. StumbleUpon is a discovery engine that helps users find and share high-quality websites based on their personal preferences, then recommend them to like-minded friends. The structure of StumbleUpon leverages the power of sharing and has helped the social network to stumble upon this major Web acclaim.