Electric Shopping

A site where the home page shows 'Discount Domestic Appliances' in the heading might not seem the most promising place for an ardent geek. However, if you ferret around long enough in the right areas, you're likely to find something that interests you.

The site (www.electricshopping.com) does indeed have numerous domestic appliances such as vacuum cleaners, laundry equipment and slow cookers. But you can also find DAB radios and other audio visual items under the Home & Garden category. You can get treadmills and other exercise equipment to keep you fit, a sun bed to make people think you do get outside occasionally, coffee machines to prepare your cappuccinos and lattes, juice extractors, blenders, smoothie makers and panini toasters for other sustenance. There's also an acne treatment system for the more youthful geeks or you can buy a robotic lawnmower and a robotic vacuum cleaner to give you more time to concentrate on other useful activities.

London-based Tomorrow Group Ltd is the company behind the site and claims to have been operating for over 35 years. It also claims to be an authorised reseller, distributor and service agent for many of the brands it sells, meaning that it can offer a high level of expertise as well as the usual manufacturers' guarantees. They claim this, not us - and for an internet retailer it seems an un-neccessary boast too as most of us will have already gone in to Currys or John Lewis to check out the goods, exhausted the sales rep and then gone home to find a better price online.

You get the normal price matching promise and (at time of writing) free delivery for most UK orders, with the option of express delivery at a cost and shipping to other locations throughout Europe. There are the usual finance deals available and secure shopping is assured with 128 bit encryption of all details, just like the other electrical retailers.

The home page shows the most popular brands and categories with a number of featured products. You can browse by category and sub-category or search by brand, type of product or model number to find what you want. A number of buyers' guides are available to help you choose the most appropriate product.

The site states that it aims to be the cheapest around - but we've never heard anyone claim the opposite! It also reckons that it carries over £3.5 million of stock, ensuring that most items are shipped from stock and so are delivered quickly. These claims are generally backed up by customer reviews, which seem to be mostly favourable. Many comment on the good range of products, cheap prices, quick delivery and even excellent customer service, which is often a bit of a rarity these days.

If you're desperate to save the planet, there's the option to offset some of the carbon generated through the manufacture, delivery and use of every product you buy. Yes, eco-geek heaven! Just make a contribution at the checkout and the money goes towards projects that will offset the carbon produced throughout the life of the product. There are some guidance figures as to what typical products output when used as well as the effect of the delivery. Of course, global warming (or "climate change" as it is now call it due to conflicting "research") is about as believable to us as an L. Ron Hubbard religion but each to their own.

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