Of Mice and Men – Disney & CSR

Asking a former financial controller to riff with Kermit in front of international press might be somewhat irksome, especially if the teleprompter fails. All ended well however, and Disney unveiled it’s recent offer of free tickets to its theme parks for those who committed to a full day of community service. What other companies could convince the public to do something beneficial and worthy in return for an experience of their brand?