Axtria helps businesses analyze their customers with $4.8M

Axtria wants your company to run on data. The company, which creates analytics tools to that end, received $4.8 million in funding today.Today companies turn to data to understand their customer-bases more. They look for insights on how to get more money, what their customers like, and how to design programs around the impulses that make them open their wallets.Axtria builds sales, marketing, and customer management data analytics tools. The tools help companies analyze their current customers to find out how to get more and how to keep the ones they have.The company says it focuses specifically on helping its clients make these decisions based off of data. Using Axtria, a company can identify groups of customers that have “long-term profitability” characteristics, create loyalty programs based on data, and segment their customers by “share of wallet, revenue per customer, lifetime value,” and more.

Today funding comes from Richard Braddock of the Aspen Institute and Amarpreet Sawhney. The company is headquartered in Berkeley Heights, N.J.