Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing.

Drawing on the latest research and design thinking he shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the...

Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert N...

Introducing students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use, this book focuses on applied research as a service to a client with a problem that research can solve. It contains examples of Australian and New Zealand research projects.

Introducing students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods research...

For more than twenty years, major innovations the kind that transform industries and even societies seem to have come almost exclusively from startups, despite massive efforts and millions of dollars spent by established companies. Tony Davila and Marc Epstein, authors of the bestselling Making Innovation Work, say the problem is that the very processes and structures responsible for established companies enduring success prevent them from developing breakthroughs. This is the innovation paradox. Most established companies succeed through incremental innovation taking a product they re known...

For more than twenty years, major innovations the kind that transform industries and even societies seem to have come almost exclusively from startups...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to ...

Evaluation--whether called by this name, quality assurance, audit, accreditation, or others--is an important social activity. Any organization that -lives in public- must now evaluate its activities, be evaluated by others, or evaluate others. What are the origins of this wave of evaluation? And, what worthwhile results emerge from it? The Evaluation Society argues that if we want to understand many of the norms, values, and expectations that we, sometimes unknowingly, bring to evaluation, we should explore how evaluation is demanded, formatted, and shaped by two great principles of...

Evaluation--whether called by this name, quality assurance, audit, accreditation, or others--is an important social activity. Any organization that -l...

Evaluation--whether called by this name, quality assurance, audit, accreditation, or others--is an important social activity. Any organization that "lives in public" must now evaluate its activities, be evaluated by others, or evaluate others. What are the origins of this wave of evaluation? And, what worthwhile results emerge from it?

The Evaluation Society argues that if we want to understand many of the norms, values, and expectations that we, sometimes unknowingly, bring to evaluation, we should explore how evaluation is demanded, formatted, and shaped by two great...

Evaluation--whether called by this name, quality assurance, audit, accreditation, or others--is an important social activity. Any organization that...

What do Apple CEO Steve Jobs, comedian Chris Rock, prizewinning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Bestselling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas. Rather than believing they have to start with a big idea or plan a whole project out in advance, trying to foresee the final outcome, they make a series of little bets about what might be a good direction, learning from lots of little...

What do Apple CEO Steve Jobs, comedian Chris Rock, prizewinning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Stra...

Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms.

In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings...

Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who rep...

Business model innovation is the new strategic imperative for all leaders

Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were -netflixed.- Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a...

Business model innovation is the new strategic imperative for all leaders

What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of...

"An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking small exploratory steps in novel ...

Frank Tietze delivers an in-depth discussion of the impact of empirical results upon transaction cost theory, and in so doing, provides the means for better understanding technology transaction processes in general, and auctions in particular. Substantiating transaction cost theory with empirical auction data, the author goes on to explore how governance structures need to be designed for effective distributed innovation processes. He concludes that the auction mechanism is a viable transaction model, and illustrates that the auction design, as currently operated by market intermediaries,...

Frank Tietze delivers an in-depth discussion of the impact of empirical results upon transaction cost theory, and in so doing, provides the means for ...

This essential handbook provides specific and concise instructions for building innovation, obtaining funding, developing ideas, and much more. It includes detailed outlines for grant applications, research studies, business plans, and FDA regulatory pathways, thereby saving tremendous time and effort for researchers and entrepreneurs. This comprehensive guide also presents a clear framework for navigating the complexities of patents, grants, financing, regulatory compliance, and technology creation. This serves as an indispensable tool for a wide variety of innovators seeking to translate...

This essential handbook provides specific and concise instructions for building innovation, obtaining funding, developing ideas, and much more. It inc...

In many modern economies, creativity, the essential prerequisite for innovation, tends to be assumed or neglected while the catchphrase "innovation" dominates the field of business as the key to national performance and competitiveness. Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation and innovation enables creativity - not only in the realms of business and management, where the innovation is regularly acknowledged and discussed, but throughout the social sciences. With contributions from experts in fields as far-flung as policy,...

In many modern economies, creativity, the essential prerequisite for innovation, tends to be assumed or neglected while the catchphrase "innovation" d...

Noted military technology expert Dan Ward's manifesto for creating great products and projects using the methods of rapid innovation.

Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience endless delays? Which products work better--the quick and thrifty or the slow and expensive? Which situation leads to superior equipment?

With nearly two decades as an engineering officer in the U. S. Air Force, Dan Ward explored these questions during tours of duty at military research...

Noted military technology expert Dan Ward's manifesto for creating great products and projects using the methods of rapid innovation.

The sustainable long-term growth and survival of a corporation can only be achieved through the ongoing creation of innovative products and services. This is especially true in today's global software industry, which is characterized by ever-shorter product cycles, intense global competition and knowledge-intense research and development (R&D). The effective organization and management of a corporate R&D function in a software enterprise has thus become a key success factor for sustainable competitive advantages. This doctoral dissertation submitted to the City University of Hong Kong,...

The sustainable long-term growth and survival of a corporation can only be achieved through the ongoing creation of innovative products and services. ...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to ...

How can great companies do everything right--identify real customer needs, deliver excellent innovations, beat their competitors to market--and still fail?The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners--some visible, some hidden--deliver on their promises, too.

Ron Adner draws on over a decade of research and...

How can great companies do everything right--identify real customer needs, deliver excellent innovations, beat their competitors to market--and sti...