Wondering who that is? Here’s the link, and just for fun, I’ll try to get through the whole post without otherwise identifying him. Oh who am I kidding, it’s the infamous Scobleizer, Robert Scoble. He recently wrote a post on why he’s betting on Google+. Here are some key reasons, and I believe they are represented fairly in context:

What I’m noticing is Google+ gets the best stuff first. And this is “with no one on it.” (That claim cracks me up, a new post shows up every 20 seconds, 24 hours a day, and that’s with following only 5,000 people here)

My videos get more views after a month, due to Google and other search engines, than they do in the first day (which is when you’d see them on social networks).

Google+ items are the best way to get my media into Google search. I’m already seeing that. Now that there’s a search engine here on Google+ it’s even a bigger deal.

How do you best capture the EMOTION of your time? Blogging? Not for me anymore. Tweeting? Not for me anymore (I will continue being there, mostly to let people who won’t leave that system know what I’m doing and where I’m doing it — it has turned into a UI for my Facebook and Google behaviors). Facebooking? Yes. I’m still there and will be for forseeable future at http://facebook.com/robertscoble

But other than that, what is my blog for? Monetization? Nope. My bosses are very willing to pay me even if I give up my blog completely. Branding? Does having a big logo help anyone? Really?

I think I can summarize his arguments into the following statement: Google+ is a great content discovery tool for both content consumers and products, and a personal blog and Twitter don’t capture enough emotion and conversation. And I think he’s right — for Robert Scoble, and possibly a handful of others — and I can further understand why they have the passion for the site. I’d argue, strongly, that for the majority of other people, and not just mainstream users but technically sophisticated ones as well, Google+ is utterly lacking the experience consumers want. It doesn’t have my actual friends in it, nor does it seem to have the features that they will want (and they’ve reinvented the use of the + button, and there aren’t multithreaded conversations, and and and). But I’ll instead just do the counter to Robert’s key points above.

First, it’s my assertion that most people don’t much care about finding “the best stuff” nor do they care about the speed at which they find it. To my friend Robert, it’s a very important thing, which is understandable given the nature of his career. Most people, however, are consuming a trickle of content, and are not living in “real time”. Most people found out about Michael Jackson dying, Steve Jobs resigning, and the Japanese tsunami many many hours after the events, with only a tiny fraction of us in the few seconds or minutes after it was announced. Considering the availability of blogs, twitter feeds, and other streams, if the mainstream really wanted to consume more stuff in real-time, we’d already see much higher spikes in traffic to some of these sources. Google+ being “best” or “fastest” is one of those situations where “good enough” beats great by a long shot, and this isn’t going to send it users.

If I run fast enough, I'll have all the news!

Robert’s next two points have to do with getting his content to a wider audience – I’ll keep this point short and sweet: the vast majority of people rarely create content that they share with the general public.

Next up is creating emotion – I don’t mean to sound too harsh here, but the “emotional fabric” of Google+ is roughly on par to that of a sheet of loose leaf paper, maybe slightly less. Google+ is about as bland and expressionless an environment as I have seen online, it’s only slightly more “warm” than their search results. Facebook is unquestionably a better experience from this perspective, and as clever as the Googlers are, incorporating the warmth it’d take to create this kind of environment is simply beyond their DNA.

Let's just put it this way, in the movie version, they get Costner to play Google+

Lastly, on what is a blog for? It’s about identity. It’s only because of the “.com” that Robert grew an identity as Scobleizer (like it or not). If a random person were to hear about Robert Scoble and decide he wanted to learn more about him, read his works, etc, he’s going to end up at his personal identity site. Which is, at present, his blog. In the future if it’s a smorgasbord of content distributed across the blog, YouTube, Building43, Google+, Facebook, and the occasional tweet, he’s diluting his brand. Now luckily for Robert, he already has a brand, and he can really push the limits of sites like G+ and Facebook to accommodate his following behaviors. But again, none of this ties into the identity of a random individual online, who is, like it or not, probably based on Facebook, with occasional presences on Twitter, Yelp, and other sites.

Now don’t get me wrong, I don’t question if Robert himself is getting a lot, at present, out of Google+, it’s clear he is. But I’m shocked he’s betting the future on it. I feel like we saw this play out once before, back in the FriendFeed days. At the time, he was warned by Michael Arrington not too invest too heavily in that service. And just because “it’s Google” isn’t enough to be certain of permanence, in fact Google’s killed quite a few products recently. And if Google+ really becomes a “ghost town” that the founders themselves aren’t interested in participating in, I wonder how long it can survive.

En route to Vegas, I got myself completely ready for “liveblogging” CES 2010. My plan was to walk the show floor, find interesting stuff, and either make a quick video or take a picture and blog. In order to achieve this goal, I had the following technologies prepped:

My Droid Eris. I was fairly confident that the Verizon network would hold up well during the show, giving me 3G bandwidth when and where I’d need it. Further, it has a 5MP camera – good enough for CES picture taking. Usefulness: 9/10.

Ardica jacket w/Moshi Power Pack. Stage Two is doing some consulting work with Ardica, so they gave me a jacket to use during the show in order to keep my Eris charged (since the battery while doing 3G connectivity drains ridiculously fast). Usefulness: 10/10. And as a bonus it kept me warm outside!

Flip minoHD. As my backup to my Droid, I had a Flip ready to make all sorts of interesting videos, just in case. Usefulness:2/10. I only made one video with the Flip, but it did work when I needed it.

Right now you’re probably thinking “well golly jee, Jeremy, it sure sounds like you were set up as the ultimate mobile blogger. What ever could have gone wrong?”

First, while the network connectivity far outpaced my iPhone friends, it still just wasn’t good enough for really watchable mobile video. My friend “Tivoboy” sent me a note that said “live stream is cool and novel, but vid quality is poor doesn’t make for real viewing or ANY future use.” After receiving that (4 videos later), I pretty much stopped. Here’s a sample video:

So, now that I was reduced to still imagery and blogging, I ran into the next hurdle: I’m amazingly slow at typing on my Eris, and CES is really busy. Every time I took a pic, I wanted to upload and write right away, but in reality I pretty much had to keep moving. So I decided to keep the major storytelling for after I returned, and used Twitter for any “real-time” updates. I’ll spend the rest of the week getting all the content online (depending on how much MW2 I end up playing).

Overall I thought it was a pretty decent CES. Nothing outstanding, but then there really hasn’t been much amazing to see at CES in years anyway. It’s the fundamental branding problem of the show. Further, the rapidity at which content was shared by Engadget and others radically diminished the in-person wow factor. When you already know about the various 3DTV, ultra-slim TVs, netbooks, tablets, e-readers, and everything else that’s being shown, it takes a bit away from the in-person showiness of it all.

I think this is the fundamental challenge to keep the show interesting and excited for the attendees (beyond their busy schedules full of meetings). By Friday afternoon (day 2) when I was walking the show with Robert Scoble and Rocky, we had already seen everything we wanted to see. This is compounded by the (and forgive the word) “lemming-ness” of the big players. Once 3DTV was pre-established to be a hot thing, it became the only thing, and as a result, boring. You simply can’t get excited by 5 different demos of the same technology (especially not one that many of us just aren’t excited about).

Kinda enjoying the “wrapup” post concept. I feel less pressure to blog, and take a bit more time to collect my thoughts (instead of jumping on board any given meme as it happens). Would definitely like to know from my reader(s?) if this is harder content to consume than more frequent, shorter posts.

Dell Buying Palm

This rumor’s been floating for a while. At the Building43/TechCrunch party I was told it was a certainty, though the NY Times thinks it’ll never happen. At this stage in the mobile game, I think Palm does need an acquisition if it wants to survive as a big player, either that or needs a drastic overhaul/downsizing until they think like a startup again (which really is the position they are in). Dell’s a decent suitor, though I’d doubt they’d really escalate the brand to the level it needs. I’d rather see a merger with Motorola’s mobile group, as they have the true infrastructure needed to compete at the high stakes table, and could really use an injection of creativity and new technology (no more RAZRs guys).

Facebook URLs

This whole week Facebook did a replay of Oklahama in the late 1800s (including allowing “key journalists” in sooner than us lame users). The stats last night were impressive, though I’m still sitting here scratching my head on the whole thing a little. I’m assuming FB plans to do some serious SEO work, enabling those who grabbed useful terms like “carpenter” (no, I don’t know that guy) to generate a little business out of them. That said, some useful terms like “sanfranciscosushi” are still up for grabs, so enterprising folks should put their creative hats on and get going. I didn’t take my name yet (having a unique name makes that kinda easy) because I just don’t get the value to me personally. Googling Jeremy Toeman always gets me, as does the first page or two for just Toeman. Not to say I didn’t try a few names to see how they’d feel…

nah… not quite right.

Building43

My friend Robert Scoble started working at Rackspace (the place where we host Legacy Locker, btw) a few months back, and he’s been dropping hints about this “Building43” thing for a while now. This week he formally unveiled it during the TechCrunch 4th birthday party down in Palo Alto. First and foremost, thanks Robert and Mike for some amazingly good BBQ food – oh, and your contributions to the tech industry blah blah blah ;). So Building43 is designed as a resource for entrepreneurs and big companies alike to participate and gain feedback and insight from the tech community at large. It’s an ambitious goal, and I wish them a lot of luck. My biggest advice to them is to really focus on the user experience, as right now I found the site a little confusing to navigate (despite my personal familiarity with all the technologies they are using, like FriendFeed). If it’s tough for me to find things, I can’t imagine what it’s like for those new to it.

Project Natal

Microsoft introduced “Project Natal” at E3, and there’s a rumor circulating that instead of thinking of it as a new component to the Xbox 360, it might be its own console. I love the idea of using motion capture as a video game controller (or remote control or any other kind of interface), but I think that’s where my love ends. As an idea. Here’s the issue – it’s not good enough if it’s 99% accurate. Why? Because the 1 time in 100 that you shoot instead of duck, or block instead of jump, or whatever mistake it makes is going the about the last time you play seriously. Fundamental to every good user interface is absolutely perfectly reliable controls, with proper feedback mechanisms to the user. With a motion controller, the moment the game doesn’t do what you wanted it to do, it’s all over. Trust is lost, and the “magic moment” is replaced by dislike, then eventually anger. I saw a tweet that I think encapsulated the issue perfectly: “Project Natal is headed to the uncanny valley.”

Content Consumption

I recently realized I don’t read any blogs anymore. I do a lot of searching. I follow some folks on Twitter and/or FriendFeed. But I almost never just go to sites like Engadget or TechCrunch nor friends of mine like Dave Zatz or Michael Gartenberg and just read. And based on looking at the analytics for many of my clients’ web sites, I’m thinking I’m very much not alone. There’s too much content, and just not enough ways to organize it. If I were an enterprising lad, I’d be spending a lot of time figuring out how to help people deal with content overload in a very useful manner. The right tool needs to combine all the potential sources a user wants, and give lots of ways to customize and filter it. Google Reader isn’t enough, nor is FriendFeed, nor is Facebook. I’ve got a hunch there’s a lot of opportunity for an excellent “get signal out of my noise” service, and it’s probably something people would pay for.

Have a great weekend everyone, I’m heading back to toil in the garden where I can be really productive.

About

Jeremy Toeman is VP Products for CNET. He has over 15 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include Viggle, Dijit Media, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents nothing but his personal opinion and outlook on things.