3 HR
Elective: When business is slow, do you just buy
more magnetic business cards or make a comment on social media or
do you really have a plan? How much money is spent on ads that
don't bring in business? This course is designed around building a
business plan and working your "sphere of influence" to get the
greatest return on your marketing dollars. Also discussed is when
to hire someone to help you market and sources of marketing
materials. Of course, your marketing plan needs to meet all the
guidelines of Federal and State laws which will also be referenced.
(3HR)