Building audiences around stories at Wired Mag

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Building audiences around stories at Wired Mag

In the age of viral hits and drive-by readers, it's harder then ever to keep readers coming back to read your site and be part of a community. Wired is approaching the problem with a range of tactics, from building community-focused sites around…
In the age of viral hits and drive-by readers, it's harder then ever to keep readers coming back to read your site and be part of a community. Wired is approaching the problem with a range of tactics, from building community-focused sites around their design and geek parenting blogs, to analyzing data generated by social media feeds to deploying a related stories tool that emphasizes context.

*Sponsored by Hacks & Hackers Bay Area*

Wired community manager Meighan O'Toole, Wired social and community editor Brian Mossop, and Wired editor and Contextly founder Ryan Singel will share what they're doing to keep readers coming back for more.

Panelists:
-Meighan O'Toole has been building and cultivating community online since 2005, she currently works as Community Manager at Wired.

-Brian Mossop handles everything social and community at Wired. In a previous life he was a research scientist.

-Ryan Singel edits Wired's Threat Level blog and is the founder of Contextly, a startup devoted to putting news in context.