Aussie developer on a role as exporter to Asean markets

Victorian head-quartered software company, eB2Bcom, has just scored another two identity and access management deals in the Asean market.

Aiming to be Australia's leading independent exporter of identity and access management solutions, the latest sale is to Singapore Defence.

eB2Bcom's director, Andrew Ferguson, said the sale includes the first export and implementation of its Australian-developed View500 XML Discovery server.

The Aussie firm was able to beat well established global suppliers.

Ferguson said the ninth sale was to the National University of Singapore.

He said the company has set up offices in Singapore and is planning to expand into China, Japan, Taiwan and India.

eB2B,com CEO, Bob White, said the most recent sales are an excellent example of targeted exporting of Australian-developed technology.

"We have worked hard and invested heavily in R&D to continue the development of technologies designed to target specific government, defence and high security requirements," he said.

"Furthermore, our modular and low risk approach to identity and access management implementations has been proven to be very attractive to international customers; this is often in stark contrast to our home markets where the single vendor, top down, higher risk, "big bang" approach is more prevalent."

The company's executive chairman, David Rolls, said that eB2Bcom's strategy in a highly competitive market is to focus on sectors where View500's technical advantages and differentiation cannot be matched by the large international vendors.

Rolls said this includes component matching, XML Object storage, search and retrieval and Deep DIT (Deep Information Trees) representing the real organisational chart structure which is particularly useful for defence and government agencies.

The technology also has: high speed approximate matching including synonym, acronym and phonetic searching; role based access control to individual attributes; strong authentication; and support for PKI matching rules.

Founded in 1996, eB2Bcom has offices in Melbourne, Canberra, Brisbane, Singapore, Kuala Lumpur and Sydney.

Industry bodies are keen to support more Australian ICT exports. ICT accounts for 4.6 percent of GDP and makes a greater contribution to GDP than the agriculture, defence and education sectors.

As a result, NICTA CTO, Dr Chris Nicol, has warned Australia is in grave danger of falling off the world stage if it didn't commit to growing its ICT industry.

Nicol described Australia's ICT exports as dark and gloomy.

"Our exports have dropped and we haven't kept up with other comparable OECD economies such as Ireland, Japan and Korea. For example, Ireland has approximately the same level of ICT imports, but exports over ten times more ICT than Australia,"he said.

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