They used to be called sneaky or hidden fees. But while all banks clearly list fees for sundry services like SMS alerts, ATM transactions and reward points redemption in their respective charges schedules, they are easy to miss.

This is one of the biggest offerings in the IPO market,which has otherwise been lull in the recent months due to volatilities in themarket. The IPO consists of equity shares of face value of Rs 10aggregating up to Rs 950 crore and an offer-for- sale of up to 2.46 croreequity shares.

Our vision is to take away all kinds of insurance hassles of the policyholder and provide real time assistance, world-class service and data-driven advisory customised to the needs of an individual, says Narayanan.