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Variety returns for 48th annual telethon

On January 25th and 26th, British Columbians will have the chance to show their hearts to children who have special needs.

Variety – The Children’s Charity returns to the air on Global BC with the 48th annual Show of Hearts Telethon, its biggest fundraising event.

Last year generous donors helped Variety raise over $7 million.

For anyone who grew up in British Columbia, Variety’s Show of Hearts Telethon is a yearly celebration of the positive and far-reaching impact donors have on families with children who have special needs.

“The Telethon is our signature fundraiser,” says Bernice Scholten, Executive Director of Variety. “Once a year we ask viewers to invite us into their living rooms to see firsthand the impact their donations make and ask them to support children who have special needs.”

“Variety is about families supporting families and there’s nothing more powerful than that.”

As with every Variety’s fundraising campaign, all funds raised at Variety and the Show of Hearts Telethon stay in British Columbia.

In 2013, Variety provided grants to 1,277 families and also to 32 organizations offering specialized programs and services to children who have special needs.

The funding paid for things like new equipment in hospital Neonatal Intensive Care Units, expensive life-saving medications, physical therapies, mobility and communication devices and educational bursaries to special schools.

The programming lineup this year includes performances by internationally renowned artists including Bruce Springsteen, Barbra Streisand, Elton John, and “Journey of Man”, a visually stunning celebration of life presented by Cirque Du Soleil.

Watch your favourite Global BC personalities on January 25th at 7:00 p.m. to January 26th at 5:30 p.m. and make a pledge by calling 310-KIDS. Donations can also be made online at variety.bc.ca.