Curating the very best packaging design

“Famoso Neapolitan Pizzeria was founded almost a decade ago in Alberta, after partner Justin Lussier traveled to Naples and fell in love with the centuries-old staple. With over 20 locations across Canada, Famoso brings authentic recipes, fresh ingredients, and a vibrant atmosphere to pizza lovers nationwide.

This past holiday season, after years of requests to bottle their signature Campania tomato sauce, Famoso saw an opportunity to both satisfy customer demand, and give back to the community. St. Bernadine was tasked with designing the packaging for the sauce jars that complemented the current brand identity, supporting the brand’s ‘authentic’ attribute, and stood out on display within the landscape of their stores.”

“The sauce was contained in a glass mason jar with a minimal, typography-focused design. A clear label was chosen for its ability to showcase the pureness and simplicity of the ingredients, and hand typography was used to support hand-picked and hand-milled Campania tomatoes. Even better, Famoso chose to direct proceeds to benefit Food Banks of Canada, the non-profit cause chosen by Famoso’s fans via Facebook.”