Saturday 06 Apr, 2019

HubHub - Twin City C

How to customize your Google Analytics Setup?

Mikko’s bio:
Mikko Piippo, partner & analytics consultant in Hopkins, Helsinki. Mikko has consulted many of Finlands biggest companies in web analytics and conversion rate optimisation in the last decade. His favorite tools are Google Analytics, Gogole Tag Manager and Matomo Analytics. In 2016, he co-founded Hopkins, one of the fastest-growing digital marketing agencies in Finland.

Workshop info:
In this workshop, we will have a look at all the options available for customizing your Google Analytics setup: custom dimensions, custom metrics, custom channels etc. With help of these your Google Analytics will finally make sense to your stakeholders. This workshop is for you if you have basic understanding of Google Tag Manager and Google Analytics. You don’t need developer skills, just the mindset of improving your analytics setup.