Retailers Add 'Sustainable' Guidelines for Fish

3/1/2011 8:45PM

Increasingly, retailers are weighing in with guidelines to indicate which fish are harvested according to seafood-sustainability standards. Whole Foods and Blue Ocean Institute explain their efforts to create consumer-friendly guidelines.

This transcript has been automatically generated and may not be 100% accurate.

I ... the ICC for that ... that ... is comprised of two combined twenty days and anti Certified CCG carries an assay the bow ... and and for all the stuff that's not the end of season that we had ... the color coded sustainability status reading what the coatings mean is that if the Fed really good fishery ... it means that this species is relatively abundant and comes on for fisheries better taxiing ... that there's an environmentally friendly way if ... it gets treated yell out ... in means that some problems ... of its exists with the fisheries in terms of how a Fatah al expands ... and any faith read every day that means that for now there are significant problems with that with the fishery ... we all the glory of consumers ... really care about this really make their purchases based on ... but fortunately ... business is not really a democracy it doesn't depend on a majority ... voting one way or another and that sort of an arms race for market share ... yes partnerships AOL by Eon expertise of a number of people ... ranging from a sign ... that heady these pastries to the fishermen themselves ... to the entire pancreas ... that on the day in and day out are working to create these histories you don't have to be perfect right off the ... wheel insist that you ... all we ... responsibly produced and sustainable eco of ... food that that's ... that's a longer term goal ... and in the meantime the first things to store from where you are and let's work to improve what ... what we have ... the ... the history is well managed ... if they kept in our control ... actually the population can come back and that's when it has occurred with Target surfaced in the North Atlantic ... was over the US ... and allied has recovered ... and that the great great story about what can happen when you have responsible management ...