Are you wondering how to avoid spam filters? After all, a critical element of inbound marketing is being able to reach customers and prospects via email marketing messages on an ongoing basis so you can establish a relationship and nurture trust.

Especially if you've received permission from your visitors and prospects to do so (aka permission-based marketing). They've opted-in and want to hear from you.

Imagine how vexing, though, to have permission to send emails only to have all of your messages banished to the junk or spam folder without even the glimmer of an opportunity to connect with that person!

How important is it for you to build trust and cooperation? Aren't both an ongoing commitment you make to everyone your business touches?

And yet that commitment can become overwhelming. Nowadays, you need to be always-on, constantly figuring out how to develop and nurture ongoing relationships across tools and platforms that are forever in flux. Don't forget those critical in-real-life interactions!

Have you created your own Marketing Technology Stack? If you haven't, I strongly encourage you to not only do so, but also to submit a visual depiction of your stack to the 2018 Stackies.

In this article I share with you my 2018 stack and my journey to submitting my very first one in 2016, as well as references from 2016 and 2017 to inspire you to think about your marketing technology stack and how you might visually represent it.

The Twitter Chat reminded me that I had wanted to address this topic. As I revisit this article six years later, I'm reminded how critical it is to not just have a blog for business, but also to put it in the right perspective. These top tips should help.