THE NEW FACE OF YOGA

The Fowler phenomena…

As James Brown is the, “Godfather of Soul”, Kimberly Fowler is the, “Godmother of Hybrids,” as coined by Shape Magazine. Not your typical yogi, “Irreverent” is how CNN’s Dr. Sanjay Gupta described Fowler’s popular approach to yoga in his feature on her fun and unpretentious classes.

asdasdI want to empower my students to become their own teachers. I hope they leave my class feeling good about themselves and what they are capable of doing.asdasd

asdasdI'M NOT YOUR GURU, YOU AREasdasd

Innovative may be the most apt description for Fowler.

“The Godmother of the Hybrid Movement”, Kimberly Fowler is founder of YAS Fitness Centers, author, philanthropist, feminist, athlete, speaker and survivor. Since opening YAS Fitness Center in Venice, California in 2001, Fowler has regularly shaken up the yoga and fitness worlds with her fresh, no-nonsense workouts designed for everyone from elite athletes to, well, everyone.

It started in 2001 with the original YAS Fitness Center. No one had ever combined yoga with indoor cycling before let alone built a studio dedicated to the combination. Some yoga purists ridiculed mixing hard-charging cardio with straightforward yoga. A revolutionary fitness idea was coupled with daring foresight in real estate. Kimberly opened her flagship YAS Fitness Studio on Abbot Kinney in Venice, CA.

With so many yoga-related accomplishments, it’s tempting to view Fowler as some kind of power yogi—that is, if such words and hero worship didn’t make her cringe. “I’m not your guru, you are,” is a common Fowler-ism. Open and accessible, Fowler means no disrespect for yoga traditions and their spiritual components, she’s just not into imposing dogma. Happily forgoing Sanskrit and chanting hasn’t always endeared her to the yoga establishment, but that’s never been her goal. Fowler wants to change the minds of everyday people about yoga. She wants to make yoga accessible to the masses, not just the chosen few.

She is getting there! If you’ve cracked a magazine or newspaper over the last decade, chances are you’ve read about Fowler, her original DVDs or YAS Fitness Centers. It’s her goal to get people “off the couch and onto the mat”. She’s investing in keeping her YAS studios the hot spots for fitness, offering workshops and retreats with guest appearances. If you can’t get in to the studios her DVD’s and books are always available. Her newest book, “Flat Belly Yoga” by Prevention is a true motivator with the growing interest in slimming down our waistlines. Looking at Kimberly, she is leading by example, practicing but not… preaching.

asdasdI want to get people off the couch and onto the mat.asdasd

TESTIMONIALS

This a great yoga DVD for all of us who need a workout and do not have hours to spend getting to and from classes. I did the core workout and felt immediate relief from some achy back stuff caused by not pushing away from the holiday table enough and gym avoidance. Ms. Kimberly did a great job of demonstrating the poses and encouraging students to work at own pace through monitoring breathe and flexibility. I was able to do the session, feel results but not feel like I’m going to suffer as I took her advice and practiced with awareness of my breathe and my own flexibility which is embarrassingly…stiff! I loved it. So glad I have this. A refreshing accessible video without the crazy overproduction I’ve seen in others. Clean and onpoint. Yeah!!!

A refreshing accessible video without the crazy overproduction I’ve seen in others.asdasd

K. Fisher

I just got the No Om disk and it’s a keeperasdasd

Brad Miskell

Who doesn’t sit at a computer all day? I just got the No Om disk and it’s a keeper–because I sit at the computer all day. I don’t have time a lot of times to get out to exercise. No Om Zone has three different SHORT yoga routines. I’m already slipping them in, here and there, during the day. Kimberly Fowler, whose DVD this is, is straightforward and knows her stuff. And she doesn’t get all precious about doing yoga. It’s great for athletes. You don’t have to know anything about yoga, either. Fowler has nice form. And if her body is any evidence of what keeping on top of the workouts means, I’m there.