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Canucks launch playoff initiatives

by
Staff Writer
/ Vancouver Canucks

Vancouver, B.C. – The Vancouver Canucks announced today that the club is launching several playoff initiatives for their fans. The 2012 Playoffs are presented by Save-On-Foods Pharmacy and initiatives include exclusive Canucks.com playoff content, the traditional Playoff Towels, and the Chevrolet Party on the Plaza, which will take place prior to the start of every home game.

“Canucks Sports & Entertainment is dedicated to building awareness for the importance of respecting your fellow fan and insisting others do the same to ensure responsible and passionate fan behaviour,” said Victor de Bonis, COO, Canucks Sports & Entertainment and Alternate Governor, NHL. “We encourage everyone to celebrate responsibly throughout the playoffs and to celebrate our city, our region and our team. The Stanley Cup Playoffs are the best time of year; we are excited to share the experience with our loyal and dedicated fans.”

To help promote the celebrate responsibly campaign, the Vancouver Canucks and Aramark Sports & Entertainment will continue to run their designated driver program at Rogers Arena throughout the playoffs. Guests at least 19 years of age with a valid driver’s license, may sign a pledge to be a designated driver. Upon sign-up, the designated driver pledges to not drink alcohol at the game and provide responsible transportation for all members of their group. Designated drivers receive a coupon for one free non-alcoholic beverage and are eligible for a prize draw. Eligible guests may sign up at the Guest Services Centre at Section 114 on the Plaza Level 100 and Section 310 on the Rogers Level 300.

Fans attending games at Rogers Arena are encouraged to use Rogers Arena’s two-way fan text service should the behaviour of others be having an unpleasant effect on their experience. Fans can text their message or concern to 604-512-6799. Guests should include as much information and detail as possible along with the seat location so Arena staff can respond accordingly.

Throughout the playoffs, construction at Rogers Arena may impede pedestrian and vehicle traffic routes. For regular updates on affected areas, please go to www.canucks.com/rogersarenaconstruction.

Tickets for Canucks playoff games are a hot commodity and individuals buying tickets from unauthorized sources run the risk of purchasing stolen or cancelled tickets with invalid bar codes, resulting in entry at Rogers Arena being denied on game night. Fans in search of tickets to sold-out playoff games are encouraged to check www.canucks.com/tickets within 48 hours of game day or Mondays at 10 a.m. for last minute tickets released by the team. Alternatively, the Prime Seat Club (canucks.com/primeseatclub) offers great seats to purchase from Canucks season ticket holders for confirmed playoff games. Single game tickets bought through Ticketmaster for playoff games not played in the first round will automatically be refunded at point of purchase. Fans can also sign up for the Last Minute Tickets Club at canucks.com/lastminute and follow @CanucksTickets on twitter for instant ticket release notifications. For more information on tickets, please visit www.canucks.com/tickets.

Fans attending playoff games at Rogers Arena are encouraged to wear Canucks colours and are invited to join us two hours prior to every home game at Rogers Arena for the Chevrolet Party on the Plaza. Fans will enjoy live music by local DJs, interactive games, fun contests, face painting and a chance to meet Canucks Alumni. Those in attendance will have the opportunity to enter to win a Chevrolet vehicle of their choice and can win some great prizes including a pair of tickets to upcoming Canucks playoff games. All fans who enter will receive a limited edition face paint pack or playoff bracelet. The Chevrolet Party on the Plaza will also feature a 2012 Canucks Camaro that fans can sign with well wishes and support for the Canucks during their playoff run.

Thanks to Chevrolet, The Province, MBNA, Steve Nash Fitness World & Sports Clubs, Grimm’s, Pepsi, Rogers, TEAM Radio, The Beat 94.5 and 103.5 QMFM for making this event possible. For more information on the Chevrolet Party on the Plaza, please go to canucks.com/party.

Additionally, every fan attending each home playoff game at Rogers Arena, will receive a Playoff Towel courtesy of Save-On-Foods Pharmacy, Rogers, Sports Action Props, Steve Nash Fitness World & Sports Clubs, TEAM Radio, The Province and Rogers Sportsnet Pacific. Towels are also available throughout the Lower Mainland at participating Save-On-Foods Pharmacy locations or at any of the Canucks Team Stores while supplies last. See in-store for details.

The Canucks Team Store has also added a fourth location just in time for the playoffs. The new Team Store is located at Metropolis at Metrotown on the upper level near Customer Service (604-4720 Kingsway) store hours are from 10-9 p.m. Monday through Saturday and 11-7 p.m. on Sundays. The store will carry limited edition playoff merchandise: the official playoff t-shirt, playoff hats, novelties, head to head pucks, foam fingers, blue primary jerseys and name and number tees for men and women. Fans are also encouraged to visit the Canucks Team Store locations on Robson between Bute & Thurlow, at Gate 6 at Rogers Arena and the Outlet Store at Hastings and Renfrew. All locations are open seven days a week. Please go to www.canucks.com/teamstore for more information.

Throughout the playoffs, fans are encouraged to go to Canucks.com for exclusive content including photo galleries, pre- and post-game coverage, and all the stories around the team and the city, even on the road with Behind the Lens photos. Canucks.com will unveil a new post-game show this year featuring live interviews from the dressing room and coach Vigneault's press conferences, highlights, and guest analysis, hosted by Kathy Kovacs.

Canucks.com will launch ThisIsWhatWeLiveFor.com, an interactive microsite where fans can show their support and become more directly involved with the excitement of playoffs. ThisIsWhatWeLiveFor.com will feature a large Canucks collage composed of fan photos, videos, and playoff media, displaying the passion Vancouver fans have for their team. Fans from around the world can participate through social media using the hashtag #TIWWLF on Twitter, YouTube, and Instagram and submit content to share their stories through the website itself. Visit ThisIsWhatWeLiveFor.com to see more.

The Vancouver Canucks would also like to thank participating partners, Save-On-Foods Pharmacy, Rogers, Sports Action Props, Steve Nash Fitness World & Sports Clubs, Rogers Sportsnet Pacific, TEAM Radio, The Beat 94.5, 103.5 QMFM and The Province for helping make this an extraordinary playoff experience.