Marketing, advertising & media intelligence

Plenty of car brands have ambassadors. But Audi has taken that a step further—and added in a Queen track—for its 'Stay Uncompromised' campaign, which features Ricky Gervais in the lead.

Gervais is in typically confident yet self-deprecating form in the campaign (and he delivers a quality teeth-over-the lip move to show his combustion engine-related joy at the end of the main ad). Actress/comedian Kristen Schaal, chef David Chang, photojournalist LyndseyAddario and choir Voices of Destiny also feature, among others, and they all get their own black and white 'uncompromised portrait' to talk about their views, their issues and their haters (check out the rest of them here).

As it says on YouTube: "There are no shortcuts to greatness. The Audi A3 celebrates fearless individuals who have refused to compromise, whether they are athletes, entertainers, or Audi engineers."

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Who's it for: Bags Not by Bcg2 and Go Well Consulting

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Who’s it for: BNZ by Colenso BBDO

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