Thought Leadership

Advertising Week Europe here we come!

March 17, 2013

By Jay Stevens

The first ever Advertising Week Europe (#AWEurope) is taking place next week in London and here at the Rubicon Project we’re excited to be playing a starring role.

Highlighting the phenomenal growth of European real-time bidding, private marketplace deals and publisher collectives, I’ll be chairing a panel on Wednesday 20th (midday – at Run Run Shaw, Bafta) with some of the top publishers and key practitioners in this space.

In terms of collectives, the Danish Publisher Network is just the latest to launch, following in the footsteps of the La Place Media collective in France last year. Their aim is to reap the benefits of pooling premium inventory, creating a shared and dedicated programmatic staff and providing scale and easy access to buyers.

As for the automation of online trading and the growth of private marketplaces, we’ve seen heaps of innovation from publishers as diverse as the Telegraph, ebay, De Telegraaf in the Netherlands and the Guardian. The latter even announced recently that as many as 20% of its sales force is now focussed solely on programmatic trading.

Of course, one of the most exciting recent additions to the private marketplace equation has been first party data: with these audience deals now driving CPMs at least twice as high as standard private marketplaces, and in many cases CPMs even higher than direct deals.

As you can see, the pace of innovation in European automated trading is showing no signs of letting up, so don’t miss our publisher panel on Wednesday.

Also speaking on Thursday 21st (at 10am at the David Lean Room on Piccadilly) my colleague & GM of REVV Buyer Jay Sears is chairing a panel with some of the leading lights of European agency trading desks in the shape of Cardeon’s Sandy Hubert, Marco Bertozzi of Vivaki, Xaxis MD EMEA Caspar Schlickum and Dirk Fiebig of AMNET.