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CEO's Pitch: A service that offers search and access to advertisements from the most popular auto sites in one place. Our highest priority has been ease of search and filtering existing ads. We've also put a lot of effort into increasing the speed of the search engine and the site itself.

We have made every effort to keep our advertisement database up to date, but sometimes some are out of date. To help control this issue, every advertisement has a frame with options. We've tried to keep the user interface as clean and simple as possible and would appreciate any comments you have on it. To contact us use the form here.We will do our best to improve the quality of the CarOcean service and will post each new functionality on our main page.

Mashable's Take: CarOcean is a new UK-based classifieds search engine with a focus on the automobile trade. So far it's aggregating classifieds and automobile sales advertisements from AutoTrader, eBay and Auto Exchange & Mart, providing users with a broader glance at available cars that are for sale. Upon entering a search query, you can sort your results based on various criteria (i.e. mileage, size, power) further narrow down the results by clicking on various filters like color, year, price and registration date.

All of these filters are actualely expandable, so there are additional filter options for each main category. For instance, the color filter can be narrowed further for a specific color like beige, red, etc. Such filters can be very helpful when it comes to finding the car you're looking for, and heavy filter options for a niche search engine like CarOcean are possible given its focus on the automobile industry. As maintaining such a dynamic database can be quite overwhelming, CarOcean leaves some of the work to its end users, offering interactive reporting features so that things like expired advertisements can be marked by users.

One thing that may be particularly helpful for CarOcean users would be member accounts that allow users to bookmark and save listings, or even an entire search. While adding member accounts may be a large undertaking for a niche search engine like CarOcean, the site already offers URLs for any given search, which can be shared with friends. It wouldn't be too far of a leap to offer RSS options to follow a given search as well. Another useful next step for CarOcean could also be recommendations based on user activity, similar to Oodle, which provides its third-party data for informing end users which prices are average (or otherwise), and more.

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