Empowering People and Creating Opportunity in the Digital Single Market

This report focuses on SMEs and entrepreneurs using the eBay platform in the European Union and its 28 Member States. Using trade and economic data, the report describes how the online platform model for commerce is allowing European SMEs and entrepreneurs to extend their geographic reach and actively engage in global trade. The research shows that the ability to directly operate in foreign markets creates enterprises capable of growing and successfully entering and participating in new markets – despite recent years’ financial recession and stagnation. The report offers recommendations to help guide Europe towards its goal of a “fully functioning” Digital Single Market and also contains a detailed county-by-country data appendix.