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Blow Out The Numbers and The Candles: Record Audience Metrics, Revenue Growth as TAP Turns Nine

By TAPINTO.NET

October 5, 2017 at 2:16 PM

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Credits: TAPinto.net

Credits: TAPinto.net

By TAPINTO.NET

October 5, 2017 at 2:16 PM

TAPinto.net celebrated its ninth birthday on Monday at its franchisee meeting held at Summit's Grand Summit Hotel.

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto? "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit www.starttap.net

TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers. The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal

In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here for more information.

At a gathering filled with neighbors, local representatives including Bernards Township Mayor John Carpenter, Bernards Committeewoman Carol Bianchi, parents, community members and staff members, Our House, Inc. celebrated the opening of new community-supported housing with a ribbon-cutting in Basking Ridge on Thursday, December 6, 2018.

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Point View Wealth Management's Founder, President and Chief Investment Strategist, David Dietze, live on FOX Business discussing how to invest amid uncertainty over the Federal Reserve's interest rate policy!

video.foxbusiness.com

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Point View Wealth Management's Founder, President and Chief Investment Strategist, David Dietze, ...

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Point View Wealth Management's Founder, President, and Chief Investment Strategist, David Dietze, appeared live on CNBC detailing prospects for a yearend rally:

cnbc.com/video

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At the Summit Area YMCA, we are pleased to announce the start of new winter sessions for both our Healthy Hearts Cardio Maintenance Program and The LIVESTRONG® at the YMCA program. Both programs will be offered at the Berkeley Heights YMCA and Summit YMCA branches. We are dedicated to promoting healthy living which includes a holistic approach to wellness and a focus on building a healthy spirit, ...

At the Summit Area YMCA, we are pleased to announce the start of new winter sessions for both our ...

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The topic for the event is Longevity - a look at the changing demographics of aging, and the investment implications. Point View is an ...

Point View Wealth Management's Managing Director and Portfolio Manager, John Petrides, will be a ...

Bring your children out to Lightbridge Academy in Millburn on Saturday, December 15th from 10 a.m. - 12 p.m. to have breakfast with Santa. Children will also have the opportunity to have their photos taken with Santa!

Learn more here.

Lightbridge Academy is located at 27 Bleeker Street in Millburn.

Bring your children out to Lightbridge Academy in Millburn on Saturday, December 15th from 10 a.m.