Key features

Get to know your audience on a deeper level by using aggregated demographics from Facebook: age, gender, languages, job titles, education level, Page Likes and many more.

DEMOGRAPHICSFUNNELSRETENTIONTOP CUSTOMERSAUTOMATED INSIGHTS

Funnels

Measure conversion for any sequence of actions people take with your business. Find out when customers have trouble completing a task, such as when a checkout flow is too long or a game level is too hard to beat.

DEMOGRAPHICSFUNNELSRETENTIONTOP CUSTOMERSAUTOMATED INSIGHTS

Retention

Acquisition is only half of the growth equation. We’ve made it easy to understand and improve your retention rate so that you can grow with confidence.

DEMOGRAPHICSFUNNELSRETENTIONTOP CUSTOMERSAUTOMATED INSIGHTS

Top Customers

Identify your top customers based on people who spend the most or are the most engaged across your app, website, and other channels. Then easily create lookalike audiences to find more like them.

DEMOGRAPHICSFUNNELSRETENTIONTOP CUSTOMERSAUTOMATED INSIGHTS

Automated Insights

Get valuable insights surfaced automatically. Facebook Analytics uses advanced machine learning to slice and dice your data for you, saving time and helping you take action more quickly (beta).

News from our blog

Understanding how many times and for how long people visit your website can be valuable in helping you build a better experience. With our latest update, we've added support for session data in Facebo...