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it trainingThis beautiful bespoke bottle was designed by M&E Design. It perfectly demonstrates how glass can be used as a vessel for ambition, style, and sophistication. The bottle was created with none of the usual visual cues of a standard whiskey bottle. Instead, it was crafted to celebrate the liquid inside and the process behind its creation. The design takes its cues from laboratory glassware found in the micro-distillery and the paneling of a whiskey cask. It has been shaped to refract and bounce light. The side panel embossing produces a Kaleidoscope of patterns within the body of the bottle, bringing Method and Madness together.
Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.
The Method and Madness range includes four new Irish whiskeys. Each whiskey has its own twist; a single pot still Irish whiskey finished in French chestnut, a single grain Irish whiskey finished in virgin Spanish oak, a single malt Irish whiskey enhanced by French limousin oak and a 31-year-old single cask, single grain limited edition bottled at cask strength.
We’ve been determined to create a more productive conversation and shared vision for improving competitiveness through decarbonisation and energy efficiency – and to get people on all sides to understand one another and be ready to play their part. I want to express my thanks to the British Glass staff who have made this happen.”