CBS wants you to have yourself a merry little prostate exam

CBS is running their "CBS Cares" PSAs, and the new ones are quite...something. You've probably seen them. One of them features a bunch of women talking about what to get their husbands for Hanukkah. I think a lot of guys would like a Nintendo WII, but a woman suggests a prostate exam! And no, it's not some sort of sexual foreplay, they're actually talking about making an appointment with the doctor for the guys to have a prostate exam ("honey, wait, you're not talking about role-playing?"). There's a PSA for prostate-exams-as-Christmas-gifts too, because even people who aren't Jewish need them.

This could start a whole series of ads for medical procedures as gifts. How about an allergy test for your birthday, or maybe an MRI for Valentine's Day? I don't know, the PSAs are important, but there's something very off-putting about trying to mix together the holidays and a prostate exam. That would be a very special edition of Frosty The Snowman.