However, in 2000 and later, a new OVA trend began. Producers released many TV series without normal broadcasts of all of the episodes—but releasing some episodes on the DVD release of the series. Examples of this include the DVD-only 25th episode of Love Hina, while several episodes of the Oh My Goddess TV series are DVD-only. In addition, the final episode of Excel Saga was offered only as an OVA, mostly due to content issues that would have made TV broadcast impossible. In these cases the series as a whole cannot be called an OVA, though certain episodes are. This trend is becoming quite common, and furthermore, many recent OVA series pre-broadcast the episodes and release the DVD with unedited and better quality, along with revised animations—thus further blurring the boundary between TV and video anime.
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OVA titles have a reputation for detailed plots and character-development, which can result from the greater creative freedom offered to writers and directors relative to other formats. This also allows for animated adaptations of manga to reflect their source material more faithfully. Since OVA episodes and series have no fixed conventional length, OVA directors can use however much time they like to tell the story. Time becomes available to expand upon significant background, character, and plot development. This contrasts with television episodes (which must begin and conclude in 22 to 26 minutes) and with films (which rarely last more than two hours). In the same way, no pressure exists to produce "filler content" to extend a short plot into a full television series. The producers of OVA titles generally target a specific audience, rather than the more mass-market audience of films and television series, or may feel less constrained by content-restrictions and censorship (such as for violence, nudity, and language) often placed on television series. For example, the Kissxsis OVA series generally contains more sexual themes than its television counterpart.

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Especially on Facebook, since these tend to be nearly 10x shorter than YouTube. Tasty by BuzzFeed is a great example of how short videos can do tremendously well on Facebook. Their key to success? They are short, entertaining, and suck the viewer in from the very first second. And even though they are not using animation, it would only make sense to learn from their strategy. After all, who doesn’t want to have 30 million followers on Facebook?

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