Future Defying Fatigue

" Dumb. No doubt it was a criminal, I should say no to him on board and make up any excuse, but I was unarmed and taken by surprise. I said yes. I looked at the gun as he climbed into the car. In another sense, a feminist told me that all the gestures of chivalry of men towards women, has a clear purpose: to manipulate women to get her into bed. Open the door, give over, stand, all this is for control purposes and to generate a kind of indebtedness to the man.

The thesis: a chivalry ends up compromising a woman; the onslaught of attention they intend. There must be an almost genetic principle of reciprocity: if you give, you feel compelled to give back. If you do, it gives you guilt. Anthropologically perhaps is: if I help you, you will help me back, if we stick together and we support, the tribe will survive. This principle also seems to apply to the products and services. There is a belief, emanating from the rampant competition for consumer's pockets, that if you give more, that if attributes are loaded and multiplicity of functions, then the consumer will appreciate the effort and you would prefer.

It costs .- This whole "reload" of attributes and functions raises the price of the product. The result: we are filled with products over-invested in capacity and underutilized in practice. In addition to cost you, this leaves you confused. For example, there are cell phones that incorporate: camera with photo editing capabilities, an organizer-calendar to schedule appointments, call phone, reminders, alarm clock, recorder, calculator, ability to ring differently depending on who the call, caller ID, Internet browsing, sending and receiving short messages written and aural, ability to download and play music and video , among other functions. Only one group is passionate about technology, say nerds or geeks, would come to use the product to the fullest. What you need is a large group of consumers just limited to the role of receiving and making phone calls and messages, using something like 20% of the functions. If there is a telephone company-oriented design and limit its functions to the basics but that in return pass the savings to consumers could be a great innovation. This same Word software with which I write, I dare say that only use 20% of its capacity. And not to talk about the Excel. We are over-packed. We own property with more features and we seduced, but when using just exhausted and lose interest (Future Defying Fatigue, Rust, Thompson, Hamilton). In short, possibly giving more faces to the law of diminishing returns. Package functions just by sacrificing ease of use, increases the amount of energy adaptive, and makes us pay more for products. Not give more. It is to give accurate and in accordance with the target market.