Our Work

Sunterra CoverWe have extensive experience in writing for hospitality, including vacation ownership companies like this direct mailer for Sunterra Resorts.

Rollins It’s All about YouThe challenge was to capture the attention and boost enrollment for Rollins College, a private liberal arts school consistently ranked among the South’s best colleges. It worked.

Rollins Jones ProfileThe enrollment campaign for Rollins included posters, direct response cards, and an in-depth, high-quality booklet that offered prospective students a glimpse at the kind of one-on-one relationship they would have with their professors.

Blueprint NewsletterThis e-newsletter for the City of Orlando was part of a successful marketing campaign for the city’s unique MWBE program. The feedback was extraordinary.

Unilever Home Basics CoverCorporate giant Unilever was a pioneer in creating “content” media: information or entertainment that people actually want, use, and most importantly, share.

Equality Now Powerful, positive copy for branding of this global advocacy group that works toward gender equality, and protecting women and girls everywhere. Created ten new web pages in all.

Holiday Inn TropicsThis is one example of how your basic “bread and butter” copywriting can still be clean, concise, and always support the brand, which in this case was the Holiday Inn Florida and Caribbean hotels.

Five a Day/LunaThis point of sale for Vons Supermarkets’ Five-a-Day campaign gently urged kids to eat more fruits and veggies with comic book graphics and humor.

CoachWe’ve helped reach ideal candidates with recruitment ads for such companies as Coach, Barney’s of New York, and Movado.

Avon Development CoverIt’s challenging to create effective and dynamic training materials – it’s even more daunting with a global audience, yet these series of recruitment and marketing guides for Avon’s six million global representatives was well-received.

Rollins All about You This was part of a successful recruitment campaign targeted at a small group of upper income students seeking the exclusive advantages of a private liberal arts school in Winter Park, Florida.

Avon Foundation Cover This direct response was sent to a highly targeted demographic of executive women, magazine editors, and members of the media as part of Avon’s campaign against domestic violence.

Avon New Tomorrow – CoverYes, Avon Global Products uses major advertising giants. Yet they called on Pound Dog Copywriting for that personal touch: we don’t have the hefty overheads and lofty executives, but we still deliver.

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Avon Prospecting Brochure
This campaign used actual representatives, not models, and language that expressed the simplicity and accessibility of selling Avon products.

Avon Development Cover 4
It’s challenging to create effective and dynamic training materials – it’s even more daunting with a global audience, yet these series of recruitment and marketing guides for Avon’s six million global representatives was well-received.