The new Store.Ferrari.com uses the group’s technology and logistics platform, allowing for full customisation. Ferrari can incorporate new functionalities such as on-site personalisation, and the site has been designed in line with Ferrari’s design ethos to resonate with a customer base keen to engage more extensively with the Scuderia Ferrari brand.

The online platform will also benefit from YNAP’s global network of distribution centres, from New York to London, Dubai to Hong Kong, serving 101 markets.

Paolo Mascio, president of the online flagship stores division at Yoox Net-A-Porter Group, commented: “Ferrari is one of the most dreamed-of luxury brands and I’m proud that YNAP is the exclusive online retail partner for Ferrari’s online flagship store.”

To support the launch of the digital store, YNAP is launching an international multi-media campaign, which will integrate a mix of online communications channels.

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​Yoox Net-A-Porter is adding more new tech to its webstores offer and this week has unveiled “a unique styling suite to deliver [an] innovative shopping experience to customers worldwide” for its Yoox off-price store.

YNAP said its Cyber Weekend lived up to predictions with a strong rise in demand for “fine jewellery and watches, partywear and exclusive items as luxury customers treated themselves to something special.”

The luxury group is bolstering its digital resources, by taking direct control of its labels’ e-tail operations, until now managed by YNAP, and joining forces with Apple to improve the customer experience.

​Luxury shoppers are using ‘cyber weekend’ to treat themselves to exclusives, including luxe watches and jewellery. They also want one-of-a-kind experiences, and are more influenced by Instagram posts than ever.

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The CEO of the Asian luxury distributor shares his vision of the region with FashionNetwork.com in a two-part interview. In part two, he discusses digital strategy and the short-sightedness of investment funds.

​Yoox Net-A-Porter is adding more new tech to its webstores offer and this week has unveiled “a unique styling suite to deliver [an] innovative shopping experience to customers worldwide” for its Yoox off-price store.

​Net-A-Porter is widening its move into kidswear and is launching a pop-up with Moncler Enfant, which will be the luxury e-tailer’s third venture into the category and its final kidswear collection for 2018.