Industry News and Trends

Here’s what will happen with email in 2017: Nothing. Nothing is going to change until we as marketers change how we think about email. Look at the last 10 years or so. The email marketing industry has not seen the explosive growth of other advertising media, such as social, apps, wearables, artificial intelligence and machine learning.…

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

Last year, in an effort to get a jump on holiday prep, I did my holiday shopping on Black Friday. It sounds efficient, but if you’ve seen the videos of people getting trampled at 4:01am you understand my very real worry that was, potentially, going to be me. But I survived. And this year I’m…

When Google announced its new Pixel phone last month, it backed it up by promising 24/7 live customer support via phone or chat – right from the device. A recent study by LogMeIn and Ovum found that 68 percent of consumers believed that phone calls are the most successful way to resolve a problem. However,…

Artificial intelligence (AI) is getting huge buzz right now, with promises to do things like answering our emails for us and handling customer service. In fact, a Weber Shandwick survey of CMOS found that they expect AI to transform marketing and communications even more than social media has. And, as consumers, we fully expect artificial…

This post was originally shared by our client Web.com but we loved their summary of our Email Summit so much, we wanted to share it with all our readers. Last week Adestra hosted their annual Email Summit at the Royal College of Physicians at Regents Park, London. Web.com have been using Adestra as their email marketing…

Salesforce chief executive (CEO) Marc Benioff put the rumor mill to rest last week by telling the Financial Times that he wasn’t going to acquire Twitter because it’s “not the right fit.” We knew that. Salesforce shareholders had reportedly besieged Benioff with complaints about such a deal, along with threats to unload their stock. Salesforce’s customers do…

Last month, Adestra celebrated the opening of its most recent office in Sydney with a panel discussion on “The Future of Email Marketing.” The event was designed to introduce Adestra to the audience of brand marketers and executives from advertising agencies and publishers. Adestra execs presented results from its 2016 Australia Consumer Digital Adoption and Usage…

Faced with an increasingly complex and constantly shifting digital landscape, the majority of marketers are struggling to get to the point where their campaigns are very successful, according to our newly released 2016 State of Digital Marketing report. It seems that innovations in technology and changes in consumer behavior are outstripping marketers’ ability to execute.…