Wednesday, March 07, 2007

In our last segment on mistakes that can be made during a marketing campaign we mention that you should start with a low daily budget. However an even bigger mistake that you can make is to not so the budget all.

Make sure you set a daily budget. If nothing else it sets a metric that you can measure your results against. Without a daily budget you have no milestones are guidepost to go by. You're flying blind and don't know what success is and what failure is. So to make a slightly updated version set a budget and set it low, build the budget out as time goes by and as results justify a two-step budget.