Data Drives

Introducing the GPJ Experiential Ecosystem®

Gone are the days where event and experiential marketing were 90% alchemy and 10%
science. There’s still plenty of room for creativity, but it’s now informed by experiential strategists fueled by data. And it sure seems like there are a lot of data options out there, right? The problem is that many of these data “solutions” lack a cohesive, business-wide approach. Especially in event marketing.

Most data collection options today are designed to address small parts of the event marketing world, and as a result, tactical, point solution-based data silos fill the landscape. Further, little thought is given to connecting this activity to corporate marketing platforms. Crazy, right?

What’s needed is the right combination of experiential industry expertise and technology knowledge to tie events and broader marketing programs together to create a complete picture of each buyer/attendee/prospect. Put simply what’s required is: