Average Daily Rate

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Average Daily Rate

The amount that a hotel or motel charges for a room each night on average over a period of time. The average daily rate is calculated by adding the amount charged each day over a period and dividing by the number of days in that period. See also: Revenue per Available Room.

Increased supply of new keys across the UAE in the first-half of 2019 dented average daily rates. Dubai saw an increase of 13 per cent in new rooms in H1 followed by 11 per cent in Sharjah, seven per cent in Abu Dhabi and 12 per cent in Ras Al Khaimah.

In Dubai, hotels last month were not as busy as in the same period last year, with occupancy rates falling five per cent to 82 per cent, while average daily rates and revenue per available room dropping by 10.9 per cent and 15.3 per cent, respectively.

Colliers said that Egypt's hotels RevPAR growth is driven by both average daily rates (ADR) and occupancy due to strong corporate, leisure, and MICE activity (meetings, incentives, conventions, and events).

"Looking at the data in more detail, it is clear that hotel operators in Dubai continued to discount Average Daily Rates in an effort to maintain occupancy, with a decline in Average Daily Rates noted in the first six months 2016.

Europe's growing economy and the rising influx of tourists could strengthen the credit quality of European hotel companies, as the resulting boost to occupancy and average daily rates looks set to push margins beyond pre-crisis levels, Moody's Investors Service said in a report.

Overall committed occupancy for the next 12 months increased by 4.3 percent compared with the same time frame last year, Hart said, and average daily rates increased by 2.8 percent based on reservations currently on the books.

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