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Statutory Warning : This list is not for the “faint-hearted” This list is also not for those who “Know it all” This Twitter list is for those who are keen to learn, connect and share with the community. Normally this is not how I start a blog, but had to make it clear that the intent is to […]

It’s time to test the Recruiters as the previous Blog was a test for 200 CXO’s. I did get some interesting comments on Twitter, Facebook and LinkedIn after the Blog was published. Some were of the opinion that CXO’s are not expected to have a complete LinkedIn Profile. Why do they need to even put their companies Website on their Profile. Why share companies PDF / Videos etc on their own Profile. And on and on and on. Well, they have a right to share their views and I welcome those. In fact such comments help me to work even harder to showcase the reasons why all this is important.

To take this study one step ahead, I wanted to look at Recruiters LinkedIn Profiles. We all consider them as Gate Keepers that help to tap and find talent. Recruiters are the first set of people with whom candidates interact. It’s like a make or break point for candidates. Companies can’t grow without Business and to ensure that business runs, they need talent. And this is where recruiters come in to provide the talent.

Okay, enough of praising the recruiters 🙂 But this was needed. As companies have realized (Not all, but some) that recruitment can is not longer a Support function, it’s a strategic function. So moving on with the study of 200 Recruiters LinkedIn Profile, I did wanted to evaluate them on certain parameters such as:

Objective:

No Jargon, No Gyan. Just wanted to find out if Recruiters are Managing or Ignoring Social Branding!!

Study Methodology:

200 Recruiters from diverse companies, spanning in size from startups to Fortune 500 companies were the base for this study. LinkedIn was the preferred channel for this study.

Questions that were studied:

– Do Recruiters have a LinkedIn Premium Profile!!

– Have Recruiters included their companies Website / Careers Website!!

– Have Recruiters synced / shared their Twitter Handle!!!

– Do these Recruiters include their companies Video / PDF on their Profile!!

– Have they shared Jobs / Openings in their Summary / Profile Section on LinkedIn!!

– Do Recruiters Blog!! Have they mentioned their Blog on their LinkedIn Profile!!

Looking for results!!! Well, before that, would like to know your views on the set of questions that were set for this study. Are your Recruiters Ignoring Social Branding!!! Have you covered the following key points that represent your company’s brand on LinkedIn? Is it important for Recruiters to include these points on their LinkedIn Profile!!!

Share your views by using #RecruitersBranding on Twitter. The study results of 200 Recruiters will be soon shared here. So keep watching this space.

It’s time to announce the results. For those who missed the previous post, here is the link : http://goo.gl/Dz9IXu.

This includes the reason for this study of 200 CXO’s LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

So are you surprised? Well some of you may be surprised with the results of this question – Have they included their companies Website / Careers Website!! 82% did not. You might wonder what’s a big deal, right? Well they are considered as Leaders and set examples. So ideally they should lead by examples.

Same is the case with including Company PDF / Videos on their Profile. They represent the company on-line, and I guess most of the companies do have a YouTube Channel. So it makes more sense to also include those on their LinkedIn Profile.

Was also surprised with the % of CXO’s not having Twitter or Blogs on their LinkedIn Profile.These 2 are very powerful platform for them to engage with their followers, potential Stakeholders, Clients and Candidates too.

So do you think that CXO’s are ignoring Social Branding!!!

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. Share your views by using #CXOsBranding on Twitter.

Same old story. Why are you not on Twitter? Well, its too complicated, no time. Okay, fair enough. So what if I tell you that these 50+ CXO’s are on Twitterand are actively using it. Would you believe it!! If you still don’t believe it, how about this fact that they are normally more busy than an normal employee in any organization. Right!!!

Okay, let’s move to another excuse that normally HR Professionals make related to Twitter. Its Complicated. Well, how about Bell Curve!! Is it not Complicated!! (Do take this on a lighter note, hahaha ) The point that I am trying to convey is that it’s time for HR Professionals to take Twitter a bit seriously.

Twitter is a goldmine in terms of knowledge, insights, latest trends and much more. You could find and follow Industry Leaders in the space of Learning and Development, Compensation and Benefits, Generalist HR, Labor Laws, Digital Marketing, Social Media and so on and on and on.

There is a lot of talk about HR and Social Media and how they can embrace it. Also don’t forget that so called Gen Y is very much active on Twitter. It’s not about matching their pace, but about understanding the latest trends, their expectations, their needs. (If you give a DAMN about it, they too will do the same 😉 )

Don’t be an ostrich.Don’t put your head in the sand.

It’s time to look around beyond the excel sheets and PPT’s. I understand that this is your core job, but don’t be left behind, as the future HR folks are all set to embrace Social Media, especially Twitter. I had mentioned in my previous post that Twitter is my personal Learning Management System. Have learnt much more via Twitter than any other training programs in my entire career.

Following are some of the blogs that might help you to know more about what you are missing by not being on Twitter:

Like this:

There have been lists and lists….. But what about a list of CXO’s!! They are top notch executives in their respective companies. Normally there is a myth that there are only a handful of Top Executives on Social Media. But when it comes to Twitter, we think that the list might be even shorter.

There was a time when it was almost impossible to reach or approach Head of Companies. But Social Media, especially Twitter has made it far more easy to follow, connect, learn and even interact with these CXO’s.

So let’s take a look at an exhaustive list of Indian CXO’s on Twitter.