Why is it important to localize? In an increasingly globalised and borderless world, communicating your global message to local markets (localization) is more important than ever. The quality of your translated content — whether in your webpage, marketing collateral or legal documentation — speaks volumes for your own commitment to quality and respect for local […]

To take just one example: in different forms of contemporary Spanish, a toilet can be indoro, taza de baño, retrete, wáter or poceta. A simple writing pen could be a bolígrafo, birome, lapicero, puntabola, esfero, pluma and lapiz-tinta. In Spain, a coche is a car, whereas in most countries it means “baby stroller”, and in […]

Hospitality, Travel, Tourism, and Leisure together make up one of the most successful and competitive sectors in the world today. International passenger travel and travel within Asia continue to be two bright spots in the industry. Hotel occupancy and airline traffic are strong in emerging nations including India, China and the surrounding Asian region, as […]

Juan Ponce de León was one of the first Spanish speakers to set foot in what is now the United States. In his search for the mythical fountain of youth, he came upon what he thought to be an island, naming it after either its profuse vegetation or the time of year (historians disagree). Florida […]

Arabic is often considered to be the hardest language to localise. This is partly due to the fact that some Arabic-speaking countries still have a way to go when it comes to the development and diffusion of region-specific software and technology. But the key reason is that the Arabic script has proved extremely tricky to […]