Month: September 2016

If you’ve ever been browsing automaker or dealership websites and asked yourself, “What does torque mean?” you aren’t alone. While most drivers know what horsepower is and does, torque is a bit more of a mystery to those outside of the enthusiast circle. Here’s a quick breakdown of what torque actually does in your car from us here at L&L Motors.

At its very basic, torque is the ability to do work while power is how quickly something can be reached. That doesn’t help much when it comes to modern engines though but don’t worry. We’ll skip the complicated mathematical equations.

Essentially, torque causes a car to accelerate and the number you see listed on specifications pages is the maximum torque the engine can produce. That number is usually higher than the torque the wheels receive but it’s still very telling about how fast a car is.

Odds are you’ve noticed that larger engines produce more torque but what you probably didn’t know is that the amount of torque produced is caused by the amount of air flowing through the engine.

Once in the engine, the air meets fuel in the combustion chambers where it’s compressed to produce a small explosion. That explosion ultimately results in horsepower and torque. A car with higher torque will accelerate faster than a car with lower torque. The combination of high torque and high horsepower, like that found in the Ford Mustang, leads to a very fast, incredibly powerful car.

Ford is the latest automaker to join the NFL’s growing list of automotive sponsors. To celebrate and kick off its sponsorship, Ford is offering tailgate parties and rides to football games via ride sharing service Uber. Ford’s NFL sponsorship is a three-year deal and officially makes Ford the official truck of the NFL.

The toughness of the NFL is perfect for the Ford brand which puts an emphasis on strength, durability, and toughness, as indicated by the “Built Ford Tough” motto.

According to Ford’s vice president of marketing, Mark LaNeve, Ford’s NFL sponsorship “put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that.”

In addition to becoming the official truck brand of the NFL, Ford’s sponsorship also comes with a few other perks. First, the automaker will develop a fleet of Super Duty trucks designed for tailgate parties. Second, pickups will be available to give customers a ride to the game and also features a ticket giveaway. Finally, Ford will hold a contest with tickets to the Super Bowl as the top prize.

We here at L&L Motors couldn’t be happier to see two of the toughest brands combining forces with a three-year deal!