Business News

EL NATURALISTA OPENS STORE IN ERFURT

Spanish footwear company El Naturalista has opened a new store in the historic center of Erfurt. A waterfall welcomes visitors to the store with approximately 100sqm that represents the footwear brand’s universe: floors and walls made of natural wood, shoes in vegetable colors, and an olive tree as the base for a crystal countertop are just some of the natural decorations found in the store. With the opening of this new store, El Naturalista wants to strengthen its presence in Germany, the country where the brand has had the largest number of sales since its inception in 2003.

El Naturalista is a Spanish shoe company with an international outlook and is recognized for its longstanding social and environmental commitment. In 2010, El Naturalista had a sales volume of more than € 35 million. The new store complements existing brand stores in Santa Monica and Helsinki, as well as shop-in-shops in Berlin, Paris, Madrid, Tokyo, and Milan as well as more than 2,500 retailers who carry the brand in 50 different countries.