By Mary Lennighan, Total Telecom, 01 November

Telco's CEO looks to ZINC spin-off to help his company adapt to a world in which operator brands are not central

The extent of telco innovation in recent years has covered voice and data and not much else, according to the chief executive of Zain Jordan, who has adopted a new strategy designed to reposition his company within what he describes as the innovation ecosystem.
Innovation is coming from &quot…