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A version of the Android Market for the Google TV platform is due "very short term," the general manager overseeing Google TV products for Logitech said Tuesday.

Speaking at the OTTCon here on Tuesday, Ashish Arora, the vice president and general manager for Logitech's Digital Home Group, was asked on a panel discussion whether Google TV owners would be able to take advantage of other Android apps soon.

Arora answered in the affirmative, although his answers didn't quite nail down the timeframe. "It will happen shortly," he said. "It's a given that it will happen this year, 100 percent," he said.

"We're talking about a very short term," he said.

Although Arora does not work for Google, Logitech was one of the key launch partners for the Google TV platform, with Sony. Logitech launched its Logitech Revue in October. At the time, some of the personalization aspects from other Google services were missing, part of Google's practice of launching a product and adding functionality over time.