Retailers Are Getting Snapchat Users To Put Their Brand Images in Videos

By

Mike Shields

Sep 11, 2015 10:08 am ET

Snapchat is still ramping up its advertising business. Over the past few months, more advertisers are testing “geofilter” ads, which let people make personal videos that feature small, custom brand images, such as a Nike swoosh or Target logo. Some ad buyers think these ads harbor huge potential for the company’s growth.