His thoughts were articulated during a hearing of the House Telecommunications & Internet Subcommittee. In short, he believes customers should have the option to be tracked or not, since technology for tracking can reveal a great amount of personal information.

Robert Dykes, the chairman of behavioral targeting firm NebuAd, was also at the hearing. He defended his company's practices by pointing out that the concept behind the NebuAd network and its tracking ability benefits customers by giving them ads they want while keeping their personal information secure.

What do you think? Is it time for online privacy to be regulated? Let us know your thoughts by responding to this blog. We’d love to have an open dialogue with our readers about important subjects like this.