Businesses sometimes experience occasional sales slumps. Whether it’s caused by seasonal changes or unexpected economic trends, you need to find the source of the problem in order to fix it. One reason your sales might be falling: your SEO marketing efforts are outdated. Here are some quick optimization recommendations that could put a stop to…

Google is showing off redesigned apps for its AdWords advertising service that it says bring a completely reimagined experience based on user feedback. Among the changes, Google notes that you should now find it much easier to execute and optimize campaigns based on your unique marketing objective, and it has also tweaked the stats and…

A small manufacturer owner had seen his revenue double in the past year, but still was unprofitable. To the contrary, he was barely breaking even. Over the same time period, his costs had also doubled. This shouldn’t have been the case, of course. As a business grows, its costs should increase more slowly than its…

The Emoji has blown up in the marketing world in the last year and is one of the fastest growing methods of engagement when it comes to engaging millennials and consumers via mobile devices. Why? According to research conducted by Activate, Inc., mobile messaging has been the fastest growing online behavior within the social landscape…

Cart abandonment emails are some of the most profitable messages you can send because they are relevant, based on real-time data and target those who are already quite far along the purchase path. However, many marketers stop here and fail to consider how consumers actually made it that far to begin with. Think of how…

Literacy scholar Maryanne Wolf once said, “We were never born to read. What makes us readers?’ What mysterious force drives a person to spend hours and hours over the pages of a book without any apparent reward and most of the time without any clear objective? (Source) So it’s a good job that the web…