STUBHUB REFRESH

StubHub | more than just sports

As the lead designer of the StubHub refresh and 2016 campaign launch, I worked very closely with the creative directors to create a new visual identity for the brand. Their main challenge was that they felt too much like a sports ticketing company, and wanted to portray a more universal look that can apply to everything they have to offer, such as concerts, musicals, comedy shows, and more. With this new system and design in place, the brand now feels a part of all genres in the ticketing world, instead of exclusively to the sports genre.