The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Arnie Kuenn of Vertical Measures shares 5 tips for promoting your content with advertising. Select the right content to promote first, select the right network for promotion, decide on useful measures of success, create compelling ad copy, and design your landing page with your KPIs in mind. Then, a must have is to track your campaigns effectively.

Henley Wing of Buzzsumo interviewed 20 experts in content marketing who wanted to share their expertise. Arnie Kuenn of Vertical Measures, Marcus Sheridan of The Sales Lion, and Joe Pulizzi of Content Marketing Institute are just a few names included. They suggest in this order, “You need an SEO and link earning strategy,” “Talk about your competition… a lot,” & “Distribute your content on one channel only.”

Andy Crestodina of Orbit Media explains how to create content that will generate leads. Raise awareness at the top of the funnel, encourage consideration in the middle of funnel, and drive action at the bottom of the funnel.

Brianna Smith of Fpweb.net shares data via an infographic that you should take note in 2014. Internet Advertising will make up nearly 25% of the ad market by 2015. Nearly 50% of all companies have a content marketing plan.

Zach Etten of Vertical Measures explains and shares the biggest mistakes SEOs make when analyzing PPC data. A higher CTR does not mean a better keyword. PPC impressions, clicks, and CTR are not Key-Performance-Indicators (KPIs), & PPC keywords are not search queries.

Zoe-Lee Skelton of Receptional explains what call tracking is, and why you should care. Call tracking is a great way to track Google Adwords campaigns to your office via phone information provided. Call tracking data allows a business or person to see which campaigns are generating conversions. This process allows you in depth information into your customers needs.

Craig Galyon of SwellPath explains how to perform a 10 minute PPC audit for accounts. Judge a book by its cover with settings, change history, automated rules, trending performance, campaign structure, Ad Copy testing, keyword match types, negative keywords, and ad extensions. According to Galyon, there is a time and a place for deeper analysis.

Amanda DiSilvestro of HigherVisibility.com guest writes for Vertical Measures about the importance of online customer reviews. AdWords Review Extensions offer more insight in SERPs. Shared endorsements, Google+ reviews, & Yelp reviews are all great for traffic. Remember there are tips on how to generate positive reviews, and Google doesn’t tolerate fake reviews.

Matt McGee of Search Engine Land explains the latest precautions Pinterest has taken to make their search stronger. Pinterest has acquired VisualGraph, which is technology that targets through face, object, and shape/color recognition. Pinterest hopes using VisualGraph’s technology will help them understand what users are searching and pinning.

Stephanie Frasco of Convert of Content shares 11 trends in web marketing and social media. Mobile is about to go mainstream, niche sites will have an impact, blogging will remain the #1 way to generate new business, spammy content will be eliminated everywhere, Google+ will grown faster than ever, triggered emails will increase sales, and a few more!

Mike Huber of Vertical Measures asked and answered questions on how to rank in Google in 2014. Mike answers those burning questions about a site wide penalty by Google, what type of Google Ads to use for increasing traffic, and many more.

The folks at GSQi The Internet Marketing Driver conducted analysis on the Rap Genius penalty and recent recovery. The penalty came on Christmas Day, in which Rap Genius saw their rankings plummet extremely fast. They were gaming the link building system by exchanging Tweets for links, thus Google’s Matt Cutts took a swift action. To recover, Rap Genius compiled a list of unnatural links to disavow at the specific domain level among other tactics.

Aaron Friedman of Kahena Digital Marketing explains how data can tell how well your efforts in SEO are going as well as how to structure the report. Rethink metrics, automate and standardize across teams, set up a template, standardize the report across the agency, and others!

Tim Grice of Branded3 shares thoughts on whether or not to spend time on link removals once your website has been hit by a Google penalty. Simply removing links isn’t enough according to statements from Google. Using the disavow tool helps Google track links that are unnatural.

Julie Joyce of Link Fish Media shares 14 link resolutions for 2014. Number one is to check out your backlink profile, keep a constant eye on your links, set up both Google’s and Bing’s Webmaster tools, take advantage of easy local wins if you have a local office; stop begin obsessed with metrics; if you’re going to use email for outreach – do it well; see at how your pages look in search engine results; ask someone to guest post on your own site; do some brainstorming; and reexamine your risk tolerance.

Maddie Russell of Square Social explains why your business needs a link building strategy. According to Maddie, link building isn’t easy, your competition probably has a strategy, search engines love links, and link building truly works.

Danielle Bartholomew of Stream Companies explains what NOT to do in link building. Danielle suggests to avoid building a website with bad content and one link. Mass directories, exchanging links, and forums can be a bad way to build links.

Chuck Price of Measurable SEO explains his thoughts on link building the right way in 2014. Don’t fear the Google reaper as links are still the best way to find content. Relevance is the new PageRank when searching for new link building opportunities. Link Schemes vs. Link Building is an important comparison to decipher in 2014.

The folks at Name.com share some non-conventional ways to link build. Link building is still alive despite claims that social signals are more important. Get your content published in a trade magazine in your niche, conduct an interview with a government official, & more!