Waters urged musicians to join the BDS. He said: “[This is] a plea to my colleagues in the music industry, and also to artists in other disciplines, to join this cultural boycott”

Co-founder, ex-lead singer for rock music giant Pink Floyd, Roger Waters, found himself amidst fierce war after supporting pro-Palestine activists.

He has lost a multimillion dollar sponsorship deal with American Express (Amex) for expressing support to students showing solidarity with the Palestinian people.

According to Page Six, the credit card giant has baulked on its plans to put up $4m (£3.2m) for his 2017 solo tour in North America following his comments at Oldchella festival – an event the company sponsored – earlier this month.

“I am going to send out all of my most heartfelt love and support to all those young people on the campuses of the universities of California who are standing up for their brothers and sisters in Palestine and supporting the BDS movement,” he said.

The Boycott, Divestment and Sanctions movement, better known as BDS, is a movement that seeks to apply non-violent, peaceful means of resisting the Israeli occupation of Palestine through the use of grassroots economic measures.

Back in 2012 Waters, who has been accused by some of anti-Semitism, joined the anti-Israel BDS movement.

He has previously urged fellow musicians to join the movement in an open letter published in the Guardian: “[This is] a plea to my colleagues in the music industry, and also to artists in other disciplines, to join this cultural boycott.”

Waters added that he was supporting these students in their stand for the Palestinian people “in the hope that we may encourage the government of Israel to end the occupation.”

Rather than staying quiet on the issue, Amex then decided to leak the story of the contract cancellation to the New York Post, in what some have deemed as a retaliatory measure taken by finance company against the Pink Floyd frontman.