Sports` marketing. Necessity and universality

Marketing sportiv. Necesitate și unversalitate

Sorin BUHAȘ

Universitatea din Oradea

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Abstract

The marketing sciencehas a strongapplicativecharacter. Theprincipleswith whichmarketing operates in general:market, competition, prices, etc.are supportedboth bytheoreticalapproachesandconcreteapplications. Marketing is adominantcomponentof theeconomicpractice,butdue to the expansionof this activityit can be foundin almostall areas.Therefore, along with the overlap ofsports activityonthe market economy the conceptofsports marketing has developed andimposed. Sports` activityisaworldwide practice, with a widerange ofpenetrationin allsocialclasses and hierarchies. The industrialization of sports made itextremelyattended and a high resources consumer. The market economyhas imposedprofit achievement. In these circumstancesemerged asa necessity the commercialization of thefinished productofsports activityintermsof maximizing the profit. Sports` marketingis the science thatunderpins thisactivity. The purpose of thispaper is topresent aneglectedareaof sportsinRomania, tohighlightits importancebyemphasizing the theoryand also best practices from developed societies. I emphasizedthe universalityof marketingby presentingitsusefulnessin every societyandsports` activity.The necessity ofmarketing isemphasizedby presentingmarket requirementsandthe needto absorb the finished product by consumers. Essentialconceptsof the phenomenon are presented: qualified personnel, market demand, sales techniques, sportas a product, aspects that give marketing its uniqueness, but also the priceandpromotion of sport. Therefore, thispaper presents atheoretical and scientificapproachofthe concept ofsports marketing, of its universalityand necessity.

Simona Pop - Medalia de aur la Jocurile Europene din 2015 și dublă campioană europeană în 2014 și în 2015 cu echipa Naţională de Spadă a României / Gold Medal at the European Games in 2015 and two times European champion in 2014 and 2015 with the Romanian National Epee Team.