Buffalo Wild Wings Essay

1286 WordsJul 11th, 20146 Pages

Buffalo Wild Wings: Situational Analysis

Buffalo Wild Wings: Situational Analysis
Background
Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular…show more content…

The restaurant commits itself to franchisees and stakeholders in helping to achieve superior financial results and sustainable performance and development opportunities. Thus, the corporate mission and its core values are instrumental to the company’s success.
Industry Analysis
The industry is made up of full service restaurants, which provide take out and entertainment services along with food services (Southward, 2013). The food service industry is extremely competitive, in which BWW is constantly increasing and improving its brand image, recognition and loyalty. The actual major industry concerns are rising food and labor costs. Rising costs have forced restaurant chains to increase prices for meals.
In the recent years, BWW restaurants are affected by the economic downfall (Southward, 2013). People began eating out less as a whole and restaurants have had to use new techniques and solutions to draw more guests. BWW is undertaking various steps to fight the economic crisis. For instance, twice a week they have specials on two types of chicken wings: traditional and boneless ones at fifty percent off. This tool has been an effective in attracting more guests. The company is also utilizing such measures as distribution of coupons with $5 discount or a coupon for 6 free wings in BWW (Buffalo Wild Wings Marketing Plan, n.d.). Additionally, to entertain their guests and make their visit to the restaurant more enjoyable, BWW is using modern technology. It

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As the Buffalo Wild Wings website famously states, “It all started with two guys driven by hunger ("Buffalo Wild Wings").” In the year of 1981 two men by the names of Jim Disbrow and Scott Lowery made the move to the state of Ohio after previously residing in Buffalo, New York. After yearning for the famous buffalo wings they would normally find back home, these two gentlemen had no choice but to open a restaurant and share the delicious delight of Buffalo style chicken-wings they had only encountered…

Buffalo
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“A Wing and A Prayer |
Mark 16; Case # 2 |
|
“Wing and a Prayer”
Case #2
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