Mihmorandum

Handcrafted Local Search Commentary Since 2006

MIHMORANDUM

No. 1716

September 25th, 2012

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The Apple Maps Ecosystem

I was so excited by my sneak preview of Mat Siltala‘s “Yelp and Siri Optimization” presentation for Local University Advanced at SMX East today that I was inspired to put this infographic together. Incidentally, we are down to only five seats remaining for that session, so if you have been on the fence, today’s a good day to sign up!

It will be interesting to see how this evolves in the coming months and years and to what extent the complexity increases (or decreases–stay tuned for my full series on Apple and Google Maps later in the week).

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You are awesome, this data is priceless for local SEOs who know what they’re doing.

Kerry

I don’t know if this is the biggest question we all have, but I have to wonder if at some point there will be something called an “Apple Local listing.” I personally can’t speak authoritatively regarding this new platform because I haven’t used it, but it sounds like business listings are basic “info cards,” with Yelp providing much of the look, feel, and data that a consumer wants (ie, reviews). Then again, the same can be said for many Bing Local listings…

Fantastic work, as always! I think you know how I feel about these “Ecosystems” 🙂

I find it interesting that Yext doesn’t seem to have much of a foothold in Apple Maps (although its foothold in the “other” ecosystem is arguable). If/when AM really gains traction, it might be interesting to how Yext tries to get in on it.

Also…

Do I see a possible “Apple Maps Ranking Factors” in the crystal ball (eventually)?

Can somebody here PLEASE help me out? I need some education here. Yext and UBL are great companies. What I don’t understand is how they can be considered part of the TRUE ecosystem. They are paid to update all engines and directories. That is not the same as a data provider.

So basically what I take from this is that LocalEZE, Yelp and TomTom are the most critical directories to be in correct? Do you think Apple will eventually have an Apple Maps page you’ll need to claim (with data pulling from LocalEZE or yelp?)