What do the people you market to think about GDPR? Is the direction of travel of the legislation understood or still shrouded in mystery? Dig in to the latest DMA and Acxiom research and take a look at the present and the future of the data exchange landscape.

The GDPR isn’t as terrifying as you might think. Get to grips with the terms to impress your boss, your peers and even your nan with, by acquainting yourself with some particularly mischievous monsters.

The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.