Categories

Please see the following descriptions for more information on each category. Please note, judges reserve the right to award Small and Large Agency fo the Year in the agency categories.

1. Best Social Media Campaign

Recognition of an outstanding use of social media in a campaign. Describe how you effectively utilised social channels to deliver a campaign and how this met or exceeded your goals. An understanding of social media channels and the appropriate use of channels to communicate with audiences should be displayed.

2. Best Search Campaign

Recognition of an outstanding use of Search in a campaign to enhance the visibility of a website or web page through either PPC or SEO or a combination of both.

3. Best PR Campaign

Recognition of an outstanding use of Public Relations in a one-off or ongoing campaign across any sector. This could be the launch of a new product or service or PR for an established brand. If the campaign is part of a wider integrated campaign then entrants should clearly identify the role and overall contribution that PR played in the campaigns success.

4. Best Not-for-Profit Campaign

Recognition of an outstanding campaign that showed creative and effective use of PR to deliver great results for a not for profit or charity organisation. Campaign objectives may include promoting awareness, direct fundraising, inspiring action for cause or any other tangible objective.

5. Best Event

Recognition of an outstanding event that has successfully raised awareness of their client’s brand. This can be any kind of event including a product launch, conference, awards ceremony, seminar, large scale public event, press launch.

6. Best New Business Campaign

Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation.

7. Best Agency Website

Recognition of an agency website that acts as a highly successful piece of self-promotion and generates significant inbound new business enquiries.

8. Best Marketing Strategy for Agency Growth

Recognition of an agency that has implemented a marketing strategy that has delivered an outstanding level of growth / new business wins.

9. Campaign Effectiveness Award

Recognition of an agencies client work that has had the biggest impact on their client’s business and is able to demonstrate their marketing payback.

10. Best Agency Culture

Recognition of an agency for the creation of an exceptional new business culture, investing in training, support and development of its team to help them win new business and grow existing accounts.

11. Rising Agency Star Award

An award to recognise the UK’s Rising Agency Star under 25 years of age (on 13 Sept 2017). Celebrating the brightest and most promising Agency PR communicator. Entrants must include details of their career to date and the contribution they make to their organisation and the wider communications industry.

12. Biddable Media Agency of the Year

Recognition of an agency which specialises in biddable media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

13. Digital Agency of the Year

Recognition of an agency which specialises in the use of digital. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

14. B2B Agency of the Year

Recognition of an agency which specialises in B2B. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

15. Search Agency of the Year

Recognition of an agency which specialises in Search, including SEO and PPC. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

16. Social Media Agency of the Year

Recognition of an agency which specialises in social media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

17. Media Agency of the Year

Recognition of an agency which specialises in media management. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

18. Marketing Agency of the Year

Recognition of an agency which specialises in marketing and brand management. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

19. PR Agency of the Year

Recognition of an agency which specialises in public relations. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

20. Innovative Agency of the Year

Recognition of an agency which has shown a commitment to innovation. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

21. Most Impressive Small Agency Growth

Entries are welcomed from small agencies (turnover £2million and under) who have shown an outstanding level of growth / new business wins in the period January 2016 – June 2017. Judges will be looking for a clear outline of growth objectives and strategy, investment and initiatives, growth achievement, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview and history of the agency, number of staff, details of clients and turnover figures.

22. Most Impressive Large Agency Growth

Entries are welcomed from large agencies (turnover over £2million) who have shown an outstanding level of growth / new business wins in the period January 2016 – June 2017. Judges will be looking for a clear outline of growth objectives and strategy, investment and initiatives, growth achievement, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview and history of the agency, number of staff, details of clients and turnover figures.