Todd Bradley of C4 Waterman sent this feature article from PaddleSports Business Magazine.

Standup paddling has taken parts of the country by storm, spurred by better equipment and high-profile practitioners, from pro surfers like Liard Hamilton to such buzz-generating starlets as Jennifer Aniston. Not to mention the fact that it’s a great workout and just plain fun. PSB consulted two major industry players for the lowdown on the sport’s history and direction-particularly in the Midwest, where it has yet to fully catch on. Bill Kueper, 42, vice president of Minnesota-based Wenonah Canoe & Current Designs Kayaks, provides voice for this next frontier, one rooted in the ’sit-down’ traditions of recreational river running and lake paddling, while Todd Bradley, 50, the co-founder of Hawaii’s C4 Waterman, has spent 25 years standup paddling and surfing at ground zero for the sport’s development.- Jeff Kinney