Beauty Brand 2 Know: Pretty Vulgar

American, vintage, and super glam: these are the words that perfectly describe Pretty Vulgar, the new makeup brand that everybody’s been talking about since April, when it was launched in Sephora stores on the other side of the Pond.

A full line of cosmetics, born from the expertise of beauty veterans and makeup artists combined, inspired by vintage aesthetics and by a broader idea of “beauty”. The Pretty Vulgar concept stems from the idea that beauty routines can be a beautiful thing of conflict: every woman has multiple facets, just like every bird has multiple colors in its plumage. Similarly, Pretty Vulgar offers a number of hues, so you can choose between preppy and 1950s pin up, between goth and bold and any other idea that might tempt you. Faithful to the concept, packaging is also a mix of flowers, birds, gold lines that come together and drift apart and vivid white borders. Boxes are reminiscent of bird cages and take us to a different world, a Wonderland, a world of dreams that makes us feel like little girls once again.

Pretty Vulgar is completely cruelty-free – just one of the many reasons why you’ll fall in love with the line. Their formulas are made to last on your skin, but the products are light and paraben-, sulfate-, and phthalate-free. And there’s more: these products contain fabulous ingredients such as pro-vitamin B5 and hyaluronic acid (in their mascaras, to moisturize your eyelashes) and olive oil, jojoba oil, and coconut oil (in their lipsticks and glosses, to make your lips soft).

Could we ever not love a brand that offers a wide range of products that are so attractive and professionally-made at the same time? Truth is – we want everything, from their makeup setting spray, Lock It In, to their mascara, The Feathers, to their highlighter, Shimmering Swan, to the Nightingale palette… I could go on and on. It was just love at first sight!