Rich Snippets When conducting a search, AMP pages are grouped into Google's 'rich card carousels' making them more visually attractive, and increasing their CTR.

Convert

It's no secret that users expect a fast mobile experience. If there is too much friction, they will abandon your site and move on. High-speed AMP pages will decrease your bounce rate, increase visitor session time, and ultimately increase your conversion rates.

Publishers whose mobile sites load in 5 seconds earn up to 2x more in mobile ad revenue than those whose sites load in 19 seconds.

>> Estimate your ROI <<

Try our AMP ROI calculator below to see what you could expect from shifting to AMP/PWA:

Re-engage

Progressive Web Apps offer you all the goodness of a traditional website, but with new app-like capabilities:

Access via Homescreen icon on device Enable users to seamlessly re-engage with your content by adding your 'app' to their home screen, without time-consuming download and installation processes.

Push Notifications Send instant or recurring push notifications, just like traditional applications, even when the browser is closed.

Offline support Provide a good experience on flaky or no network connections.

A collaborative project

Just like the AMP project, AMPize embodies the values of open development, sharing and co-operation, and was initiated by a consortium of international media companies including French, Belgian and British publishers.

Funded by Google's DNI

The AMPize project received financial support from the Google Digital News Initiative, a fund created to support and stimulate innovation in digital news journalism.