Sahara Ray Swim 2014 Spring/Summer Lookbook (Photos)

Sahara Ray, daughter of famous pro surfer Tony Ray, is starting her own collection of swimwear called Sahara Ray Swim. And to showcase it before the world, she’s put out a spring/summer 2014 lookbook – you might want to take a look even if you’re not in the market for a women’s swimsuit.

The Sahara Ray Swim spring/summer 2014 lookbook might be referred to by some variant of the term “hipster,” since it doesn’t feature the typical looks associated with swimwear collections, but I can’t bring myself to use that word without scare quotes, so here we are. But whether or not you think it qualifies as “hipster,” it does unarguably represent a different kind of aesthetic than swimwear usually has, old beat-up teddy bear and all.

You can take a look at the Sahara Ray Swim 2014 spring/summer lookbook in the gallery up at the top of the page. And for more from Sahara Ray Swim, you can head over to the new label’s website here.