Recruitment Marketing Tips: 11 Recruitment Content Ideas

Kristina Martic | 7/18/2018 | Recruitment Marketing

These 11 recruitment content ideas used by big brands will inspire you and help you get creative with your own recruitment content. You will also learn top 3 recruitment marketing tips for creating great recruitment content.

Top 3 recruitment marketing tips

Before I present the top 11 creative recruitment content ideas, I would like to turn your attention to the 3 main tips for creating great recruitment content:

Tip #1: Know your audience

First and probably the most important rule for creating great recruitment content is:

Know your audience.

Who exactly are you writing your content for?

The only way to provide a clear and precise answer to this questions is by defining your candidate persona. A candidate persona is a semi-fictional representation of your ideal candidate.

Idea #3: Quiz

Quizzes are a great way to engage your candidates in an interactive way!Create 5 to 10 simple questions that will help your candidates find out if they are a good fit for your open position and/or company culture.

Real-life example: Edward Jones career page features a so-called Career Fit Tool - a quiz that consists of 8 questions which help candidates find their perfect role in this company:

Idea #4: Slideshare

Slideshares are another underutilized, but the great type of recruitment content.They are visually attractive, interactive and best of all - easily shareable!

Real-life example:Check out HubSpot’s amazing Slideshare presentation of their company culture, which is at the center of their career page:

Idea #5: Brochure

If you were a candidate, wouldn’t you like to have an option of downloading a PDF brochure that contains all the most important information about the company? You could easily print it out and use it to prepare for your interview!

Real-life example: PwC has created a beautiful booklet to help their candidates learn more about PwC, their lines of service and why PwC is a great place to launch your career. Check it out:

Idea #6: FAQ

Questions your candidates ask are without any doubt the best source of inspiration for creating interesting and useful recruitment content. Carefully study their questions and create content that provides answers!

Idea #7: Live video

Creating interesting and useful recruitment videos your candidates will love is not as hard as you might think! You don’t need a whole team of professionals and a big budget to do this - all you need is your mobile phone and a bit of audacity! 🙂

Real-life example: L’Oreal creates great, relaxed live video chats on Facebook. Candidates can tune in with their questions and ask anything they want to know about interviewing at L’Oreal. If they miss the live stream, they can watch the video later on L’Oreal’s youtube channel:

Idea #8: Workplace video tour

Another great recruitment video you can easily create is the video office tour. Again, all you need is your mobile phone. Don’t worry about your video being perfect. Candidates actually prefer DIY videos, because they present a more honest view of your company culture.

Real-life example: Finnish developer Nitro Games invites candidates to take a guided tour of their offices to show them what a day in the life of a developer is truly like:

Idea #9: Decision tree

Decision trees are another great type of content that can be successfully utilized in recruitment marketing. Use them to present your career paths and different roles within your company as help candidates choose the one that best fits their interests and needs.

Idea #10: Meet the recruiter

Real-life example: ATB Financial features smiling photos of their recruiters, along with their favorite interview questions and tips about what they look for in candidates. They also encourage candidates to reach out to their recruiters on LinkedIn to engage in meaningful connections and conversations:

Idea #11: Career blog

Career blog posts are another piece of recruitment content that can be very interesting and useful for your candidates. In these blog posts, you can cover a whole range of different topics, from general career advice to your employee insights and industry news.

Real-life example: Allianz has a really amazing career blog! Besides career advice, it also features employee insights and a great explanation of insurance in a nutshell. Check it out:

Want more great recruitment content ideas?

If you’re looking for more real-life examples of awesome recruitment content by big brands, check out our blogs: