As we all know, words are powerful, and the most effective campaigns are each centered on a simple yet unforgettable statement or question.

In such campaigns, the most important things are, in descending order of importance, the sentence and the name of the organization.

I am currently available to craft such a sentence for your organization. If—among other imperative things—you have the courage to ignore the urge to try to tell the people you are targeting everything, that is.

Like most of my aphorisms, the sentence that I will craft for your campaign or cause will be funny, thought-provoking, or both.

This is what I came up with as an example:

Allow me to use one of my most favourite causes as an example, which should give you an idea of the kind of sentence I suggest you center your campaign or cause on, and, equally important, an idea of the only kind of organizations by which I am willing to be commissioned.

The Foot Collective (TFC): A group of physical therapists who are empowering us with the knowledge we need to protect our feet from the dangers of modern footwear and the guidance to fix our own feet.

“Footwear is killing our feet…. Shoe companies are in the business of making money, not of making foot healthy footwear. We’re spreading the truth about footwear and helping people understand the dangers of wearing cushioned, supportive and ramped footwear. Your best defense against pain or injury is knowledge…. Your feet are magically designed to send your brain signals about the ground below you. When they get compressed into cushioned shoes it prevents them from sensing the ground and create snasty upstream effects for our bodies.”

Challenge: It is well-written, however, most people are too distracted and too lazy to read all of that copy, which is only an excerpt!

What’s more, unlike my solution below, the copy is unmemorable and unlikely to leave the audience with the urge to share it with their friends and followers. Hence TFC is losing countless opportunities to get countless people told about its mission by people they know and trust.

Solution: A pithy memorable sentence that, in addition to making one laugh, leaves one thinking and likely to seek more info about “TFC”.

Opportunity: TFC could also print that funny, thought-provoking phrase and its logo on things such as tote bags and t-shirts, and then SELL them—and as a result raise funds while raising awareness!

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Example #2: Instead of trying to tell the people it is targeting everything, a campaign to save water could use a sentence such as my aphorism below to not only invite people’s precious attention to the initiative but also get some of those people to help spread its main message by sharing the sentence with their friends and followers.

Solution: A funny sentence that focuses on only one of the top ways in which water is wasted and could be saved; makes one look at that choice differently; and leaves those who are guilty of that with guilt!

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(The three above aphorisms of mine are AVAILABLE to be licenced.)

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Before you contact me: I work only with organizations which, through their products or messages, aim to change for the better the lives of the people they are targeting! That is why I am NOT willing to spend a portion of my limited time on earth crafting a sentence that is going to be used to sell harmful things such as cigarettes and junk food.

And I charge a minimum of 5,500 U.S. dollars to craft such a sentence.

Survived those filters?PSST @ MOKOKOMA . COM (Please do not forget to EXCLUDE those spaces when entering that email address.)