New Data in Mobile Shopping

Mobile a major force in consumer shopping habits.

Mobile shopping habits have continued to increase. Businesses have continued to see that more and more consumers connect with them through smartphones. This is not a surprise. As I’ve written before, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and a whole host of other activities.

In a new report from MarketLive, Q2 2015 Update: Double-Digit Revenue Increases For Eight Consecutive Quarters, “smartphone revenue grew by 335 percent, while smartphone visits grew much slower (+44%)” in the catalog sector. The report also showed that page views per visit rose, smartphone add-to-cart rates rose more than 17% while declining on desktops and tablets.

These findings coincide with a report by Marchex that showed an increase in click-to-call commerce rates. Marchex states that “the average conversion rate (to a sale, appointment or reservation) is 5-25%.” Also, “conversion rates from mobile phone calls are on average 4x higher than those from desktop PCs” and “approximately three out of four phone calls to advertisers are product and service-related calls.”

Data also showed that 60% of car consumers, 58% of banking customers, 46% of those shopping for home goods, 72% of professional services consumers, and 58% of hotel customers were likely to “click-to-call.”