MacDermid Printing Solutions unveils new brand identity

MacDermid Printing Solutions launched a new brand image today with a more contemporary look that reflects the company’s continued innovation in the packaging, screen printing and newspaper businesses.

Platform Specialty Products Corporation’s acquisition of MacDermid, Incorporated ("MacDermid") in 2013 and subsequent acquisitions by Platform to date have created the need for a new organizational structure within MacDermid which will impact MacDermid Printing Solutions. MacDermid Printing Solutions now becomes part of MacDermid Performance Solutions and will be renamed MacDermid Graphics Solutions to more accurately reflect its core business.

"This was a perfect time to evaluate our company’s brand and logo to ensure it was in sync with who we are and where we are going," said Heather Barrett, global marketing director at MacDermid Graphics Solutions. She continued, "After careful consideration, we chose a new logo that pays respect to our Scottish heritage, but with a more modern look that shows our place in MacDermid Performance Solutions. The new logo represents the ongoing evolution of our company brand."

Customers, partners, employees and investors will benefit from the increased capabilities of MacDermid Performance Solutions, a division of Platform Specialty Products Corporation.

"Our place in Platform Specialty Products Corporation has been 100% positive," said Timothy Gotsick, vice-president and general manager of the MacDermid Graphics Solutions business. He continued, "The access to global talent, experience, and financial backing that have come through association with Platform Specialty Products Corporation has allowed us to take our operations and innovation capability to a whole new level."

MacDermid Performance Solutions will have stronger sales and service talent, improved business processes, expanded global reach, stronger supply security, and continued focus on high quality products and services. This new visual identity does not change MacDermid Graphic Solution’s commitment to the success of our customers, and we will continue to strive for an industry image that causes people in the industries we serve to think first of MacDermid Graphic Solutions.