Ep 2: Understanding Brand Voice & Reddit | Brian Swichkow

Understanding Brand Voice & Reddit

In this episode of The Lion’s Share Marketing Podcast our featured guest, Brian Swichkow of Ghost Influence, offers insight into the importance of understanding brand voice and shares how he leverages Reddit as a marketing tool.

Community Platforms like Reddit enable users to join topic based communities where any user can submit content. Once submitted, the community collectively determines its value through a democratic vote. Unlike the content shared on Brand Platforms (Facebook, Instagram, etc.) where the perceived value of the message is determined by the influence of the person sharing, these communities measure their value by its relevance to designated topic and its quality when compared to previously submitted content

Swichkow shared how Reddit's structure, having diminished the importance of the individual, makes it the perfect environment for seeding ideas and developing public opinion. With journalists from major publications sourcing Reddit for stories; success on Reddit leaks across the web. There’s a reason they call Reddit the ‘Front Page of the Internet’.

In his episode, Swichkow shares how to stand out on Reddit by first understanding the character of the communities and crafting the content to fit their interests. Recognizing that most of the lessons he remembered from school had come from stories, he began his journey by sharing a few of his own His first story, a tale about how he pranked his roommate with targeted facebook advertising, went viral and catalyzed his obsession with crafting narratives that were designed to be shared. He highlights the importance of crafting stories for the audience to carry as their own.

Swichkow also highlights the importance of learning about the personality and language of your brand’s voice in order to better connect to your audience and build a meaningful connection.

Join us in this conversation about crafting experiences for unique audiences, the similarities between finding target audiences and finding the ideal date, and high personality brands. Listen in and learn how to use Reddit as a marketing tool while standing out from the competition.