Transforming the car-buying experience in Europe with Nissan

Katharina Meesters17 September 2015

We have been appointed by Nissan to provide programme management services for the European rollout of its new showroom concept – The Nissan Retail Experience.

The programme will see the transformation of over 1,600 dealerships in 20 European countries to deliver a new retail environment. It is conceived as an extension of the internet experience, part of a seamless customer journey from the home to the dealership. In a bold move away from the traditional showroom, the new-look sites will operate without the conventional reception or formal sales desks.

Over a period of four years, we will coordinate and monitor the roll-out of the new concept, maintaining quality and consistency in design and execution.

The appointment stems from a 30-year relationship with Nissan, in which we have worked in partnership with the auto giant across the globe.

James Dand, Managing Director Europe, comments:

“Delivering multi-territory programmes on this scale requires robust standards and tools, and the dexterity to respond on the ground.

“Our appointment is recognition that Turner & Townsend continues to be the right partner for Nissan, and has a deep understanding of their brand values.

“While we can rely on our extensive global automotive experience, we also have the right expertise to deliver in local markets, offering control and visibility of performance at every level.

“We are thrilled to be working with Nissan on this major programme that will push the boundaries of customer experience across Europe.”

“The retail environment across our industry is changing. Nowadays, customers make fewer trips to showrooms, so essentially, we only have the one chance to impress them according to brand experience. Our new retail concept addresses this - all we need now is to deploy it across Europe.

“We needed a team of experts that we could trust to deliver with consistency across the region. Turner & Townsend’s proposition is closely aligned to our vision, and I have no doubt that the programme will be delivered with passion, energy and efficiency.”