Back to basics – Four essentials for any mobile travel strategy

Studies show that 84% of people use their smartphones to view maps and 67% use their device to research local activities, restaurants and shows.

NB: This is a view point by Carin van Vuuren, chief marketing officer at Usablenet.

Believe it or not, people today are more dependent on our phones than even our wallets – indeed, some research says that 70% of people who used a smartphone believe that losing their mobile phone would be worse than misplacing their wallet.

If indispensable even in familiar surroundings, our phones become that much more critical when travelling in new places.

Indeed, travelers have come to heavily rely on their mobile phones for assistance throughout the entire travel process. From the planning and booking stages, all the way to the last day of the trip, travelers depend on their phones for an array of functionalities: like exploring maps and local activities.