Registering a domain for your site is not a complicated process. However,
selecting a domain name may seem on the surface to be just a matter of deciding
which word or words to register. Choosing your domain name will play a key
role in that other, less conspicuous form of advertising; word of mouth.

Tips

The domain name you choose should be as short as possible. The less characters
your potential visitors have to type, the easier it will be to remember
for them.

Try to avoid using numbers in your domain name. When your potential visitors
hears about your site from a friend, and it has a number in it, they may
type the full number out (ex. eight) instead of 8. This can confuse and
deter your visitors.

Try to find a domain name that reflects the nature of the business that
your company is in or the overall scope of the future website. This adds
memorability because the public will associate your name with the business
behind the name and be more likely to remember it.

Buying a Domain

Once you have selected a domain name that would suit your site best, you
will need to sign up with a domain registrar, like GoDaddy.com.
With domains starting at $8.95 a year, GoDaddy is affordable and easy to
use.

The most common domain extensions are .com, .net, and .org. Other domain
extensions including .us, .biz, .info, and .ws are available, but are more
expensive then standard domains. Domains that end in .com and .net are most
commonly used by individuals and corporate companies whereas domains that
end in .org are most commonly used by non-profit organizations.