The research study covers the present scenario and growth prospects of
the global smoothiesmarketfor 2017-2021. The market is
segmented based on theproduct (fruit based and dairy based) and
geography (the Americas, EMEA, and APAC).

The global smoothies market is expected to witness a steady growth rate
during the forecast period. This is due to the significant demand for
healthier food and beverages like smoothies. The market is expected to
witness a decent growth rate in APAC due to increasing urbanization and
consumers inclining toward Western lifestyles and diets. Also, the
increasing number of smoothieoutlets worldwide is making it more
accessible to consumers.

Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.

Increasing number of smoothie outlets

Due to the growing demand for smoothies, manufacturers are expanding
their operations worldwide. They are opening new stores and outlets to
increase their working geography and consumer base. In 2015, Jamba Juice
Company, one of the leading smoothie chains in the US announced that it
has more than 600 new cafés in the pipeline in countries: Canada,
Mexico, South Korea, Philippines, Taiwan, Thailand, the UAE, Oman, Saudi
Arabia, Bahrain, Kuwait, and Qatar.

Manjunath Reddy, a lead non-alcoholic
beverage research analyst at Technavio, says, “Booster, a
Canadian smoothie and juice chain is also looking to expand its
international network via airport locations. The company operates
through more than 300 outlets in Canada, the US, and Mexico. It operates
in four Canadian airports: Toronto Pearson, Halifax Stanfield, Edmonton,
and Vancouver. According to the company's expansion program, it opened
one outlet in the UAE in 2016.”

Increasing awareness about health benefits of smoothies

Consumers are increasingly interested in consuming healthier F&B that
help with digestive health disorders. They are increasing their intake
of vitamins, proteins, and active digestive health ingredients, such as
prebiotics and probiotics, and are consuming more functional foods and
drinks.

“Many consumers think that better digestive health plays a major role
in preventive health care. Prebiotics and probiotics are believed to
repair skin health, build immunity, increase energy levels, and overall
well-being of the body. Hence, consumers have now come to an
understanding that while the pharmaceutical industry aims to cure
diseases, the health foods and drinks concentrate on disease prevention.
The increasing awareness regarding preventive health is driving the
global smoothies
market,” adds Manjunath.

Increasing urbanization and changing consumer lifestyles

Some of the primary drivers of the global smoothies market are the
increasing urban population, increasing demand for on-the-go meals, and
increasing purchasing power parity of the people in emerging countries.
There has been a considerable shift in the lifestyles and diet habits of
consumers during the past two decades. Emerging economies in Central and
South Americas and APAC will prove to be attractive markets for
smoothies during the forecast period.

Increased global urbanization has led to higher disposable incomes and
improved living standards. However, hectic lifestyles have resulted in
deteriorating health conditions. Lifestyle disorders lead to unhealthy
eating habits. Hence, the working population seeks healthy
on-the-go/convenience beverages like smoothies.

Technavio
is a leading global technology research and advisory company. Their
research and analysis focuses on emerging market trends and provides
actionable insights to help businesses identify market opportunities and
develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists
of more than 10,000 reports and counting, covering 800 technologies,
spanning across 50 countries. Their client base consists of enterprises
of all sizes, including more than 100 Fortune 500 companies. This
growing client base relies on Technavio’s comprehensive coverage,
extensive research, and actionable market insights to identify
opportunities in existing and potential markets and assess their
competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team
at media@technavio.com.