“Pffffffffffft! Science journals?” Gunther launched himself towards the two research students from his desk across the room. “Processed meats cause cancer? You guys are putting me to sleep over here!”

“Actually it’s pretty exciting. We’ve spent trillions of dollars on this thanks to funding from the world’s governments!” Tobias protested and Gunther forced a hand into his face.

“No Bacon Breath; your angle’s all wrong. What you’ve got is 100% Grade A pasteurized Click. Bait. First of all what are processed meats? Sliced Turkey? Bacon? People love their bacon. People have strong opinions on their bacon. What you need to do is drive a wedge between people. Paint a picture that pits people who like bacon against the vegetarians. You’ll be all over Facebook, Twitter, morning radio, water coolers, Keurig machines, everywhere! You want grant money? Here it is!” He pantomimed ‘making it rain’.

“Science and research are a thing of the past! This is the new science. Getting your story out as soon as you come to some sort of cursory conclusion is your top priority. The more sensational and divisive the better.” Gunther paused and leaned in whispering, “The more eyes, the better.”

“But, our research doesn’t offer an explanation directly about bacon, Gunther!” Christina whined. “This is just a simple ANOVA correlation completed as a study for the World Health Organization. We’re hoping that this is a step in the direction of ending the meat industry and ultimately forcing people to live in pods and live on feeding tubes.”

Gunther flapped his hands at Tobias, miming Christina while she talked. He waggled a finger at her, “Click. Bait.” Gunther slipped his sunglasses over his eyes. “Kids I gotta run.” Gunther stormed out of the room howling and grabbing a fistful of bacon from the breakfast tray as he stiff-armed the door.