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Panasonic YECC Website

Panasonic was one of C27’s first truly multinational clients and now, one of our longest standing. To think, it all started with just a little bit of social media. The Panasonic Lunar Giveaway campaign is one of our biggest and proudest campaigns to date, as almost all aspects, from its inception to its planning and then execution, were internally driven. It was in many ways, a pilot project for us as we explored the prospect of campaign gamification in an effort to discover a new way of promoting existing products as well as new product launches. We managed the campaign strategy and developed a facebook application that tied product education to the model of collecting game currency that could be converted into prizes.

01542

Submissions

06521

Unique visitors

010359

Facebook Fans gained

Challenges

• Creating a gamification for an international brand.
• Executing digital campaign to raise brand awareness and brand recognition