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Sunday, February 8, 2009

Social media marketing is spreading as companies including SAS, Red Hat, Blue Cross and others recognize the benefits of blogs, online video and social networking sites such as YouTube, Facebook, Twitter and more. According to Forrester Research, the number of social media “spectators” — people who read or watch social media — has increased from 48 percent last year to 69 percent of people who venture online.

There are tons of studies that say word-of-mouth is more effective than any other marketing, and this is essentially word-of-mouth online.

People are talking about you and your brand and your issues. The only question is whether you want to have an influence on it.