Delivering Success–From One Industry to the Next

83% lift in ad recall. 146% achievement of eCPV KPI. 94% overall completion rate. Do those sound like good results? Maybe it would help to have more context. Prepare yourself for a collection of short stories more compelling than William Shakespeare’s First Folio as we look into a few recent Giant Media customer success stories.

Also, Giant Media’s VuePlanner® targeting and access to an abundance of connected TV devices and networks meant the client ran across the most premium environments, and those most relevant to their target audience.

2. Custom Video Collections Reach Target Gamers

Client: Video Game Publisher

Campaign Objective:

Generate awareness and excitement surrounding the announcement of an upcoming game release across 3 target audiences on YouTube: current fans of the game; lapsed users; potential new users.

Outcome:

Giant Media’s VuePlanner® technology was leveraged to develop three custom video content collections to reach each target audience. Activation of contextual targeting served video ads when viewers were in the ideal mindset to engage with them. This strategy ensured relevant, brand-suitable distribution.

Video games are in essence an achievement-oriented medium where completing certain tasks or quests unlocks secret missions. Appropriately, this campaign delivered a 146% achievement of the eCPV KPI benchmark. Key benefits of the campaign also included:

Finance is inherently numeric, so let’s take a look at some hard statistics that were generated by the campaign:

VuePlanner® delivered a 42.5% viewthrough rate and a 62% lift in ad recall

CTV drove the highest lift across ad recall and purchase intent at 171% and 64% respectively

Outstream delivered an 80% completion rate and a 26.5% lift in purchase intent

Viewers with 5-9 exposures exhibited a 47.4% lift in purchase intent

Summary

That’s a lot of numbers, but the numbers never lie. Your business could be the next Giant Media success story. No matter your KPI, no matter where in the funnel you are, we will deliver success. Ready to get started?