ADI to Distribute Sony Products

Bravia LCD TVs are among the Sony products ADI will now be distributing.

By CE Pro Editors, November 03, 2011

ADI is expanding its custom electronics product offering to include solutions from Sony, giving installers access to a variety of Sony’s consumer and commercial product lines.

ADI will distribute Sony’s TV and home entertainment, audio and video solutions including the BRAVIA 3D LCD HDTVs in screen sizes from of 32 to 65 inches.

The complete line of Sony products will be available at ADI branches beginning this fall, including LCD TVs, A/V receivers, Blu-ray and DVD players, home theater and sound products, accessories and more.

“ADI is committed to both the residential and commercial A/V markets, and we are focused on helping dealers discover new opportunities to grow,” says Jen Przewoznik, director of product marketing at ADI.

“By adding Sony products, we are strengthening our LCD offering and broadening our custom electronics product portfolio. Sony is a strong brand that offers a premier line of quality solutions.”

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Posted by CE Tim on 11/03 at 11:31 AM

As long as pricing is better than Best Buy and Amazon I will be buying Sony from ADI now. Although I am not a huge fan of their panels, customers ask for Sony and it will be easily accessable now with ADI’s national foot print.

Posted by 2 cents on 11/05 at 11:03 AM

Give me a break… ADI? hold on tight to your wallet….

Posted by Michael Hamilton on 11/07 at 04:21 PM

Anyone with a pulse will be able to buy it…

so much for exclusivity in the custom channel.

Posted by Bill on 11/08 at 12:25 PM

I have checked pricing on a few different Sony panels @ ADI and pricing looks good. From what I am being told from my local branch, instant rebates will be passed onto dealers like Samsung does currently.

Anyone with a pulse can already buy through AVAD or DBL so what is your point? If you have a valid tax ID regardless of business AVAD will open an account.

Posted by Michael Hamilton on 11/08 at 12:38 PM

The point is:
Sony was signing dealers for their ES / Custom Installation Channel based upon the premise that it gave the dealership an exclusive pathway to the Sony “mystique”. The enterprising dealer could offer the Best Buy dance card and still make money. Few integrators in a territory could qualify to be direct with Sony. Now? Appears that Sony is whistling past the graveyard, and moving a mite slow at that…pondering.

Via ADI, that is completely gone. And, ADI will soon learn that Sony shortages are not the exception, rather the norm.

Yes, AVAD will open you with a tax ID, and who cares about DBL? You’re better off with Amazon.

Posted by Citizen Kane on 11/08 at 02:06 PM

Amazon? Really? Good luck calling them with product questions or system design help.

I’ll stick with the great service and support at ADI.

Posted by Michael Hamilton on 11/08 at 04:15 PM

See if someone at ADI can explain 2:3 pull down any better than a website.

Check deliverd-to-your door Samsung pricing on Amazon with any non-buying group distributor…you might be surprised

Posted by anti distribution on 11/08 at 06:28 PM

what service and support are you receiving from ADI?
other than taking orders they have no expertise. its just regurgitated rep spiel. if you are calling ADI for technical support on consumer electronics then you should not be representing or selling it.
any manufacture that sells thorough distribution looses the control of MAP because now anyone can buy it.
if you back tack the lowest margin selling items sold on the internet it will lead you to distribution. why? because they drop ship the product directly to the end user for the account that never touches product, warehouses or services anything. they can operate on 5% because all they need is a website.

If you can’t make margin on the brand then don’t support it buy selling it just because you have access to it.
if the custom install market would stop selling brands that don’t support us it would make an impact and eventually make a business case for someone that will.

Sony video is not competitive in the market so no surprise they are grasping at alternatives.

Posted by Tim on 11/20 at 11:35 AM

I work @ ADI and I take offense to what you said above. Yes, I will admit ADI is known in the industry as the “Security Distributor” however that label is slowly goign away.

How many counter guys @ AVAD really know what they are doing? I used to be on the other side and dreaded called AVAD. Most of their inside guys are order takers as well.

Do you know ADI has a System Design team based in Louisville? Those are the guys you want to call when it comes to System Design questions for any of the products we sell. Inside sales guys in the branches really do not have time to do much else than help customers in the branch and answer sales calls. But to say ADI inside sales has to expertise you are incorrect. Not every branch is the same as we have over 100 of them.

Posted by Tim on 11/20 at 11:38 AM

Excuse my typos above, I went on ranting too much!

Bottom line is it comes down to relationships between the customer and sales staff. That can go a long way in helping you grow your business and make more money. I know in my branch we have very strong customer relationships and we have my custom and pro AV guys that come to use, and most were former AVAD and direct manufacturer customers.