Tag Archives: 22 Immutable Laws Of Marketing Book

There are certain principles that govern the fundamentals behind effective marketing. Whether you are marketing in the real world or online to people all over the world, the fact remains that we are marketing to humans and humans perceive branding in distinct ways. Even though the book was published over 20 years ago, The 22 Immutable Laws Of Marketing by Al Ries & Jack Trout is still a perfect anthology of marketing theorems which would behoove every entrepreneur to know and follow. When it comes to understanding people and how they make purchasing decisions then it would make a lot of sense to take a look at this book.

“The 22 Immutable Laws of Marketing is the best book on marketing I’ve ever read” – Lowell Weicker

In staying within the guidelines of good marketing, it is possible to position your product or brand as a dominant player in a new area. It doesn’t take millions of dollars in advertising to spread your message to your audience. The effectiveness of good marketing is understated and when done correctly can reap immense rewards in the eyes of the public perception. Keep within these guidelines and your product is on the path to success.

Here they are… in condensed form.

The 22 Immutable Laws Of Marketing

The Law of Leadership – First to Market

The Law of the Category – First to Category

The Law of the Mind – First to Mind

The Law of Perception – Perception of your brand

The Law of Focus – Owning a word

The Law of Exclusivity – There is one person who can own a word

The Law of the Ladder – There are clear hierarchies

The Law of Duality – Every market eventually becomes a two horse race

The Law of the Opposite – Opposite strategy from the leader

The Law of Division – A category will become smaller categories

The Law of Perspective – Marketing over time

The Law of Line Extension – Line extension dilutes a brand

The Law of Sacrifice – Giving up a large category for a specific niche

The Law of Attributes – For every attribute there is an opposite and effective attribute

The Law of Candor – By admitting negatives you will get a positive

The Law of Singularity – In each situation, there is one move that will produce substantial results

The Law of Unpredictability – No one is able to predict the future

The Law of Success – Success often leads to arrogance, and arrogance leads to failure

The Law of Failure – Failure is to be expected and accepted

The Law of Hype – The press will oftentimes report the opposite of the truthful situation

The Law of Acceleration – Successful programs are not built on fads, they’re built on trends

The Law of Resources – Without adequate funding an idea won’t get off the ground

Violate Them At Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especi...

About the Book

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.