“Joe Hartnett is one of the most creative people I've ever had the pleasure to work with. He has a strong strategic brain that's also always filled with new, out-of-the-box ideas. Joe is just a terrific guy to work with whose boundless energy and enthusiasm are contagious, making everyone around him even better.” Mark D. Johnson, VP/Strategic Marketing, The Phelps Group________________________________________________________________________________________ BRAND DNA BRANDED CONTENT CO-BRANDED PROGRAMS

Casual Dining Restaurants
Innovative research format of “focus dinners” held to test prospective brand positions with current and new customersResults: Brand position successfully re-positioned Restaurant Chain

First Worldwide Web Destination Management SystemJoe Hartnett led a four-agency (two in U.S.; two in Switzerland) Web Developer coalition to build the site in 11 months. Launched in session of Swiss Parliament.Result: eCommerce site in 7 languages and 37 world markets; still in successful operation today!

18 Seconds

Pro-Bono Brand SupportDescription: The brainchild of Laurence Bender, producer of An Inconvenient TruthResearch: Board of Directors of thinkLA, an organization of leading advertisers and agencies in LAResult: Pro Bono support for this important campaign

Bushnell & Major League Baseball

Fan of the Game
Big screen game day events in 28 Major League Baseball parks (6 Seasons!)
Live DiamondVision Bushnell Spectator Binocular Prize Giveaways
Game day program advertising
88 winners per season for 6 seasons = 12,000+ winnersResults: $3 million yearly exposure for Bushnell and local sponsorsCost to Bushnell: Binoculars!