A/B & Multivariate Testing

A/B Testing

AB testing, also referred to as split testing, is a method of website optimization in which the conversion rates of two versions of a page ? version A and version B ? are compared to one another using live traffic. The two versions of a web page have traffic split evenly between them and you can change any variable you want from page to page to arrive at the one that works best for a give objective/KPI.

Multivariate Testing

Multivariate testing uses the same core mechanism as A B testing, but compares a higher number of variables, and reveals more information about how these variables interact with one another. The point of the multivariate test is to give you an idea of which elements on a web page play the biggest role in letting you achieve the objective of that page. The multivariate tests is more complicated and best suited for more advanced marketing testing in so far as the interaction of the variables with one another is concerned.

Our experts can help:

Test the effectiveness of various design stories, quickly

Target design efforts to the elements of your page that have the most impact.

A/B testing is also a good way to introduce the concept of optimization through testing to a skeptical team, as it can quickly demonstrate the quantifiable impact of a simple design

You could leverage Advanced analytics for each variation in individual design elements

Looking for visual representation of our analytics of past 3 years to understand the customer behaviour. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report.

We are desirous of increasing the conversions amongst the unique visitors that come to our website each day. We capture basic prospecting data about our visitors and would like to leverage that data to increase our leads/sales. We are looking at agencies that could help us with a tangible improvement with a short term project. Subsequently, we could convert this into long term retainership based contract.

Looking for visual representation of our analytics of past 3 years to understand the customer behaviour. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report.