Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by
Business Week, this book is a
Wall Street Journal and
New York Times best seller.

5 out of 5 stars

Great Book...Drone Narration

By
Pat
on
06-11-13

Jobs to Be Done

A Roadmap for Customer-Centered Innovation

By:
Stephen Wunker,
Jessica Wattman,
David Farber

Narrated by:
Tim Andres Pabon

Length: 4 hrs and 52 mins

Unabridged

Overall

4 out of 5 stars
54

Performance

4 out of 5 stars
43

Story

4 out of 5 stars
44

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

2 out of 5 stars

YouTube talks are better.

By
Keshav
on
12-27-16

The Innovator's Dilemma

When New Technologies Cause Great Firms to Fail

By:
Clayton M. Christensen

Narrated by:
L.J. Ganser

Length: 8 hrs and 37 mins

Unabridged

Overall

4.5 out of 5 stars
513

Performance

4.5 out of 5 stars
448

Story

4.5 out of 5 stars
444

His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.

2 out of 5 stars

This book is best read, not heard

By
Andrea Rudert
on
09-09-17

How Will You Measure Your Life?

By:
Clayton M. Christensen,
James Allworth

Narrated by:
Jeff Woodman

Length: 5 hrs and 28 mins

Unabridged

Overall

4.5 out of 5 stars
2,446

Performance

4.5 out of 5 stars
2,085

Story

4.5 out of 5 stars
2,075

In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness. Full of inspiration and wisdom, this book will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.

5 out of 5 stars

Common Sense, yet inspiring and eye-opening

By
Benjamin W.
on
01-27-14

Mapping Innovation

A Playbook for Navigating a Disruptive Age

By:
Greg Satell,
Bernard S. Meyerson - foreword

Narrated by:
Steven Roy Grimsley

Length: 8 hrs and 6 mins

Unabridged

Overall

4.5 out of 5 stars
61

Performance

4.5 out of 5 stars
55

Story

4.5 out of 5 stars
55

Map the innovation space - and blaze a path to profits and growth. Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies - a straight line to success! - and some are so technical that audiences get lost before they begin. Now, there's
Mapping Innovation, a refreshing alternative in the crowded business innovation space.

If you listen to nothing else on inspiring and executing innovation, listen to these 10 articles. We've combed through hundreds of articles in the
Harvard Business Review archive and selected the most important ones to help you innovate effectively.

4 out of 5 stars

Excellent for corporate America, ok for startups

By
Shannon K. Holt
on
03-07-16

The Innovator's Solution

Creating and Sustaining Successful Growth

By:
Clayton M. Christensen,
Michael E. Raynor

Narrated by:
Joel Leffert

Length: 9 hrs and 21 mins

Unabridged

Overall

4.5 out of 5 stars
733

Performance

4 out of 5 stars
505

Story

4.5 out of 5 stars
504

Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by
Business Week, this book is a
Wall Street Journal and
New York Times best seller.

5 out of 5 stars

Great Book...Drone Narration

By
Pat
on
06-11-13

Jobs to Be Done

A Roadmap for Customer-Centered Innovation

By:
Stephen Wunker,
Jessica Wattman,
David Farber

Narrated by:
Tim Andres Pabon

Length: 4 hrs and 52 mins

Unabridged

Overall

4 out of 5 stars
54

Performance

4 out of 5 stars
43

Story

4 out of 5 stars
44

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

2 out of 5 stars

YouTube talks are better.

By
Keshav
on
12-27-16

The Innovator's Dilemma

When New Technologies Cause Great Firms to Fail

By:
Clayton M. Christensen

Narrated by:
L.J. Ganser

Length: 8 hrs and 37 mins

Unabridged

Overall

4.5 out of 5 stars
513

Performance

4.5 out of 5 stars
448

Story

4.5 out of 5 stars
444

His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.

2 out of 5 stars

This book is best read, not heard

By
Andrea Rudert
on
09-09-17

How Will You Measure Your Life?

By:
Clayton M. Christensen,
James Allworth

Narrated by:
Jeff Woodman

Length: 5 hrs and 28 mins

Unabridged

Overall

4.5 out of 5 stars
2,446

Performance

4.5 out of 5 stars
2,085

Story

4.5 out of 5 stars
2,075

In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness. Full of inspiration and wisdom, this book will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.

5 out of 5 stars

Common Sense, yet inspiring and eye-opening

By
Benjamin W.
on
01-27-14

Mapping Innovation

A Playbook for Navigating a Disruptive Age

By:
Greg Satell,
Bernard S. Meyerson - foreword

Narrated by:
Steven Roy Grimsley

Length: 8 hrs and 6 mins

Unabridged

Overall

4.5 out of 5 stars
61

Performance

4.5 out of 5 stars
55

Story

4.5 out of 5 stars
55

Map the innovation space - and blaze a path to profits and growth. Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies - a straight line to success! - and some are so technical that audiences get lost before they begin. Now, there's
Mapping Innovation, a refreshing alternative in the crowded business innovation space.

If you listen to nothing else on inspiring and executing innovation, listen to these 10 articles. We've combed through hundreds of articles in the
Harvard Business Review archive and selected the most important ones to help you innovate effectively.

4 out of 5 stars

Excellent for corporate America, ok for startups

By
Shannon K. Holt
on
03-07-16

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

By:
John Doerr,
Larry Page - foreword

Narrated by:
John Doerr,
full cast

Length: 7 hrs and 56 mins

Unabridged

Overall

4.5 out of 5 stars
2,077

Performance

4.5 out of 5 stars
1,786

Story

4.5 out of 5 stars
1,775

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

5 out of 5 stars

Educational, inspirational, entertaining, ~dry..

By
James S.
on
05-08-18

The Clayton M. Christensen Reader

By:
Clayton M. Christensen,
Harvard Business Review

Narrated by:
James Conlan

Length: 7 hrs and 21 mins

Unabridged

Overall

5 out of 5 stars
30

Performance

4.5 out of 5 stars
25

Story

5 out of 5 stars
24

No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works and how it applies to your industry and your company.

5 out of 5 stars

One of the best books ever!!

By
Manit
on
07-26-17

Monetizing Innovation

How Smart Companies Design the Product Around the Price

By:
Georg Tacke,
Madhavan Ramanujam

Narrated by:
Darren Stephens

Length: 7 hrs and 29 mins

Unabridged

Overall

4.5 out of 5 stars
150

Performance

4.5 out of 5 stars
129

Story

4.5 out of 5 stars
130

A direct challenge to the status quo "spray and pray" style of innovation,
Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars.
Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

3 out of 5 stars

The downloadable PDF missing important figures

By
Tengfei Wei
on
08-12-17

Inspired

How to Create Tech Products Customers Love, Second Edition

By:
Marty Cagan

Narrated by:
Marty Cagan

Length: 7 hrs and 45 mins

Unabridged

Overall

4.5 out of 5 stars
317

Performance

4.5 out of 5 stars
272

Story

4.5 out of 5 stars
265

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In
Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.

4 out of 5 stars

audio is strange. noticeable audio edits.

By
Amazon Customer
on
03-22-18

Seeing What's Next

Using the Theories of Innovation to Predict Industry Change

By:
Clayton M. Christensen,
Scott D. Anthony,
Erik A. Roth

Narrated by:
Joel Leffert

Length: 11 hrs and 26 mins

Unabridged

Overall

4 out of 5 stars
170

Performance

4.5 out of 5 stars
106

Story

4 out of 5 stars
105

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

3 out of 5 stars

Informative, but a bit dry.

By
G
on
05-12-10

Blitzscaling

The Lightning-Fast Path to Building Massively Valuable Companies

By:
Reid Hoffman,
Chris Yeh,
Bill Gates - foreword

Narrated by:
Chris Yeh,
Reid Hoffman

Length: 9 hrs and 3 mins

Unabridged

Overall

4.5 out of 5 stars
257

Performance

4.5 out of 5 stars
220

Story

4.5 out of 5 stars
219

What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.

Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market. Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler's chance at attracting customer interest.

Most startups fail. But many of those failures are preventable.
The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

3 out of 5 stars

Informative, mature but not original or essential

By
Jason Comely
on
02-19-13

The Innovator's Dilemma

Meeting the Challenge of Disruptive Change

By:
Clayton Christensen

Narrated by:
Deaver Brown

Length: 1 hr and 6 mins

Unabridged

Overall

3 out of 5 stars
255

Performance

2.5 out of 5 stars
217

Story

3 out of 5 stars
208

This audiobook was created based on Clayton Christensen's landmark book
The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the
Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.

1 out of 5 stars

poor quality summary only

By
A. C
on
11-25-12

Hooked: How to Build Habit-Forming Products

By:
Nir Eyal

Narrated by:
Dave Wright

Length: 4 hrs and 44 mins

Unabridged

Overall

4 out of 5 stars
2,263

Performance

4 out of 5 stars
1,925

Story

4 out of 5 stars
1,901

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people can't put down.

3 out of 5 stars

Can't believe I paid for this audio book

By
Renan Cakirerk
on
06-05-14

The Innovator's DNA

Mastering the Five Skills of Disruptive Innovators

By:
Jeff Dyer,
Hal Gregersen,
Clay Christensen

Narrated by:
Mel Foster

Length: 7 hrs and 32 mins

Unabridged

Overall

4.5 out of 5 stars
341

Performance

4.5 out of 5 stars
294

Story

4.5 out of 5 stars
293

In
The Innovator’s DNA, authors Jeff Dyer, Hal Gregersen, and bestselling author Clayton M. Christensen (
The Innovator’s Dilemma, The Innovator’s Solution) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers.

4 out of 5 stars

Starts slowly and then... it pops!

By
BRIAN
on
06-11-12

Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

By:
Ed Catmull,
Amy Wallace

Narrated by:
Peter Altschuler

Length: 12 hrs and 52 mins

Unabridged

Overall

4.5 out of 5 stars
8,712

Performance

4.5 out of 5 stars
7,813

Story

4.5 out of 5 stars
7,774

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation - into the meetings, postmortems, and "Braintrust" sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture - but it is also, as Pixar co-founder and president Ed Catmull writes, "an expression of the ideas that I believe make the best in us possible."

5 out of 5 stars

A good listen... If you speed up the player

By
andrea gini
on
10-06-15

Publisher's Summary

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.

A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim - that understanding the customer is the crux of innovation - is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes - it's about predicting new ones.

Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they'll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world - and, most importantly, how not to squander the insights it provides.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

Clear presentation of a clearly useful theory

From the milkshake to every aspect of business planning, the construct of jobs to be done provokes thought. This is a fresh perspective that brings a new and practical analysis to an age old challenge. Why do customers buy our products? How do we improve and adapt to our customers' needs and preferences?

I love the Demmings quote “If you can't describe what you are doing as a process, you don't know what you're doing.” ... The second half of the quote convicts us all to inspect what we do and how we do it. Remember, “Every system is perfectly designed to get the results it gets”. If we want different results better results we have to change the system. And if we cannot describe the process...

The theory is amazingly applicable to everyday life as well. Christensen's example of job of a husband struck home. To be innovators and effective providers of services and products, personal and professional, we are better equipped with the construct of jobs to be done.

Leaving Luck For Those Who Need It

This book describes Jobs Theory; what it is, what it is not, and how to apply it. This book explains an approach to product innovation that focuses on the consumer. If you are an entrepreneur who is willing to scrutinize your preconceived notions about your "million dollar idea" this book could save you time and money. Innovation should be about progress, but how do you define "progress" might not be the same as how your customer defines it.

great innovation filter

focusing on the job to be done provides another filter to help identify ways to innovate. Much like defining the customer problem or pain point in hypothesis driven innovation, defining the job to be done makes sure you are developing a solution for the customer that is relevant

Thought provoking listen!

Really enjoyed this book, but I do admit to being a Clay Christensen junkie. This is a solid book with many thought provoking ideas, and in my opinion a number of blockbusters that scream for further thought and analysis in my own personal and professional life.

Best perspective on JTBD yet

What did you like best about this story?

The deepest, and most detailed depiction of the JTBD theory pioneered (and continuously refined) by Clayton Christensen. Love his work and as an innovation management practitioner, having something this detailed helps to eliminate uncertainty and ambiguity from my practice of this, and similar, processes.

Was this a book you wanted to listen to all in one sitting?

Honestly had a hard time turning it off, have listened to it 3x now and am sure it will get more.

Thought provoking but too repetitive and high level

This book would be far more useful if it gave concrete approaches for learning the details of customer jobs. It gives ample evidence that the approach works, but doesn't have any details on how to actually go about engaging a customer to discover the details of their job (which would seem to be critical to satisfying the customer). It leaves the reader to have to figure this out for themselves, which is a non-trivial exercise.

Understood from the first 5 min, the test was unnecessary

Life changing

One of the top three books I’ve ever read that change my world paradigm. Can’t recommend this book enough!

Sort by:

Overall

4 out of 5 stars

Performance

4 out of 5 stars

Story

2 out of 5 stars

Temi Mogaji

01-25-18

Good read but

Really good book but it's the same thing over , just repeated differently. Just read first 3 sections then you get it.

1 of 1 people found this review helpful

Overall

4 out of 5 stars

Performance

4 out of 5 stars

Story

4 out of 5 stars

Margaret Bent

01-10-18

worth reading

Interesting theory and worth reading for those looking to understand consumer selection. The author delivers job theory, offering an alternative theory on why consumers make the choices they do.

1 of 1 people found this review helpful

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

5 out of 5 stars

Afonso Julio

02-23-17

A must read before starting a Business...

If by chance you want to improve your Critical thinking about what's arround you, if you are willing to change, to help someone else or starting a business this will be a "best read"...

Sort by:

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

5 out of 5 stars

Leigh

06-16-17

Great Read, Changed my perspective

one of the top business books I have read this year. Mr. Clayton describes a complete paradigm shift in how we look at and address both market segmentation, product innovation, product roadmap choices and many are the areas of product management.