Friday, September 19, 2014

Ganks of Future Past, Part 2

Previously, on MinerBumping... Illegal miner Riokken Bedala was ganked for mining without a permit. She refused to buy a permit, giving Agent Liek DarZ the ol' "I would've bought one if you asked first" line. When Riokken returned to the asteroid belts in a new ship, she encountered an undercover Agent, Alexis Smythe.

Alexis was the perfect undercover miner. Flying a Procurer, her disguise was very convincing. But she never for one moment forgot who she really was, and what she was really about: the Code. Agents never go native. Natives go Agent.

Whenever a miner switches from Retriever/Mackinaw/Hulk to a Procurer or Skiff, it's a victory for the New Order. In fact, all miners who sacrifice yield/cargo for tank indirectly give us a compliment. When speaking to the ganker, Riokken's 40 million isk Retriever was worth 30 million. Now it was down to 25 million. Carebear math.

Riokken repeated the "I would've bought one if you asked" line. I guess we'll never know, since she was ganked. Right...?

After advising Alexis to check miners' bios, Riokken took her own advice. She was shocked by what she saw.

The friendly miner she'd been chatting with was an Agent of the New Order the whole time! Agents are everywhere now.

Caught off guard, Riokken admitted that she was the one who had been verbally rude. Was this admission of guilt the first, fragile step toward Code compliance?

Alexis came up with a brilliant question. Riokken had been ganked in the past, and therefore understood the power of the New Order. At the same time, she was pre-ganked from Alexis' perspective. Her gank would be performed in the future. Riokken was ganked and yet to be ganked. It was the answer to the "I would've paid" paradox.

Riokken couldn't argue with the Agent's flawless reasoning. By her own logic, she had no choice but to pay.

Released from the stress of mining illegally, Riokken could finally see it: Agent Alexis was not a monster or a sociopath like the rebels claim. She was a friend.

With permit in hand, Riokken was already feeling a lot better about herself and about highsec and EVE in general. All permit-holding miners report experiencing these emotions.

Riokken no longer aspired to mine like a bot. She wanted to be a member of the New Order family in good standing. Now, at last, she could. Extraordinary!

Imagine this. You are attracted to women, like you are now (emotionally and sexually), but they do not exist. They existed a long time ago, and no one knows what they looked like (They have a pretty good idea from the fossils, however), but they do not exist anymore. That means, not only do you know there will never be any possibility of you having sex with one, but there's not even a possibility of you ever seeing one in real life. Everyone else, however, except for a very few, are not attracted to women, they are attracted to something else entirely. So in other words, you will never find any porn anywhere on the internet, only non-sexual pictures of women. Everyone you have told about your attraction to women think it's disgusting. To relieve yourself, you get off on the non-sexual pictures of women, knowing it will never get any better.

That's what life is like to me.

I am a degree 6 Zoosexual, sexually and emotionally attracted to Tyrannosaurs and nothing else. Women don't even do it for me. I am cursed to live my life in the misery that my most powerful emotional fantasies will never be even close to coming true. Life is like hell to me. I will never know true love.

Hey veers, if bumping is effectively a warp scram which demands concord intervention then i was thinking CCP should automatically transfer 10 mil isk from every miner pilot to CODE. Because CODE. is effectively in control of highsec that there is their isk... That makes sense right? because i said so.

think about this: It seems like you humiliate the people that agree to the CODE, which is unnecessary. I'm proud of supporting code now, and this post makes me think I was wrong.I would like to continue being part of this, but not this way. Not if you laugh at my face.

Well sadly you fell for that trap, these peeps only use this website to make fun of people and prance around with their pseudo religious fanaticism of a nobody internet person. It's strange that people fall into these societal traps.

Were I you I would want this side of myself made known. Your public treatment of the agent who ganked you (part 1 of this tale) was profane and rude. In this conversation you are pleasant, polite, and demonstrate excellent business sense.

If anything by making this "private" conversation public the Supreme Protector has shown everyone that you are a really good person. I'd be grateful. He could have let your horrid public behavior stand alone and let the world think you were a jerk.

If the previous agent have asked before ganking none of this would have happened. And I think I proved I speak honestly.

The problem is you want to cause fear, but you are creating anger instead. Fear is achieved through anticipation of the things to come. If you tell someone "pay or CODE will terminate you" they can laugh, but if two days later you blow them, then you are creating fear.If you appear and blow someone without asking and then tell them to pay, maybe you feel as if you're powerful, but in the victim, you are only provoking anger, not fear. Any street ganger can do a surprise assault. Only powerful people can create anticipation.

You are confusing what your agents feel with what the victims feel. Basic marketing mistake.

By the way, keeping publishing private conversations and personal mails, completely blows any image of trustability. You can deny it if you want and say the "we are the rulers" and all that, but the actions must support the message, and right now they are opposed.

I don't say this to blame anyone. It's a pity to have all this ganking infrastructure that could be very much more productive if you don't fall in such a very basic marketing mistake.

Your goal is that every miner on Hisec becomes a CODE supporter, right? Ok, then, consider it from a marketing point of view: You are selling a product that consists in a mining license. The mining license comes with no guarentee of protection, but is relatively cheap, which makes supporting CODE the only logical option. That means that people will pay gladly to mine in peace. In marketing, this is called LP (Logical purchase). But, a logical purchase thought is always "overwritten" when there's a strong emotion, this is called IP (impulse purchase), and that's why every company in the world tries to sell sensations and emotions, and not products.Well, the thing here is tat you have a good product that requires a logical purchase. But, by publicly humiliating the people that purchase your product, and by publishing private conversations, you are sending the message "don't ever trust us". Don't blame me, the message is what you are telling, not me. Therefore you are creating not an impulse purchase, but an emotional rejection of the product and the trademark. If any miner reads this blog, he will see that if he doesn't buy, he can be ganked... but if he pays, he will be publicly humiliated. That's anti-marketing. You have a good product and you are ruining it by the message you are telling in this blog. Big mistake.Second mistake, you are confusing two completely different objectives. One thing is to get more miners into CODE. Other one is to encourage your agents. The message of this blog surely encourage agents, but as I said, it tells people "do not trust us". Therefore, your loyalty marketing techniques are working against your selling techniques. It would become more effective if those stories on how you do things are private between agents, and you congratulate and say thank you to the miners that become CODE.

Remember, you will be powerful WHILE people purchase the mining licenses. Therefore, you should consider to eliminate any behaviour that put that purchases in jeopardy. It's not the catalysts what makes you powerful, nor fear. It's TRUST. If people can't trust you, its a question of time. I've seen many real life big companies fall for this mistake.

I'm not telling this as my toon in eve, but as a real life marketing consultant. I usually charge for this, so please consider it.