The millennial affinity for technology is reshaping the digital landscape, and a strong brand presence on a few social channels isn’t enough.

Millennial social-media usage, commitment, and habits are changing. As 2017 approaches, some millennials are taking a step back and reevaluating their social-media usage and determining which platforms they want to participate on and what kind of content they want to consume.

Here’s a quick break down of four millennial social-media trends to look out for in 2017.

Millennials are Setting Boundaries on Facebook

Over the past year, we’ve been wondering about the fate of Facebook with millennials. What started out as a social platform only for college students quickly expanded to those college students’ parents (and drove many millennials away). So, when the percentage of older people using social media gets closer to that of millennials, does that change the way millennials see or use social media?

Another reason for this shift could be that Facebook actually makes us unhappy, and millennials are tired of it. Comparing ourselves to our friends’ highlight reels is no longer as exciting as it once was. Longtime Facebook users — millennials — are growing older and, in many ways, wiser. Unlike our younger cohorts, we’re unimpressed by a dogmatic newsfeed that serves to polarize audiences, and we’re moving away from traditional Facebook in search of smaller, less-constricting platforms.