well i i have an online shop as shown by my not so sneeky advertising on my sig (haha).. but this is spamming... also hes using geocities free to do his site with a crapload of google adverts.. which he will be kicked off in about 3 weeks like i did (shamefully)

Too right. It's very intrusive and makes reading the posts very difficult as your eye keeps getting drawn to the moving image. I have to keep scrolling up and down so it disappears off the screen. Quite frankly, this sort of thing positively deters me from investigating any further whatever it is that is being promoted.