Overarching: How does the enterprise describe itself and why this effort is being undertaken?

Options:

[Company name] ([Abbrev.]) is a [micro- / small- /
medium- / large- ] [business type and nature]. They [one simplistic
sentence version of what they do - not from standard corporate
literature]. They operate at revenues of ~[#] and have assets valued
at about $[#].

[Abbrev.] has [~#} workers of which [#] are
employees and [# are type ...]. They operate at [# locations] of [#
types] [describe types]. They have [#] computers per employee and [#]
computers per [site type]. They also support [different types of
information-related things and sorts].

Decision:

The description is up to them. An example is:

Management Analytics (MA) is a small consulting and
litigation support firm specializing in information protection. They
help clients make better decisions about information protection, and
serve as expert witnesses in high-valued litigation matters. They
operate at about $1M/y in revenues and have physical assets of ~10,000 and
information assets of unidentified total value.

MA uses about 15 workers. It has one employee (the
CEO) and the rest are specialized top-flight experts in their
respective fields. They each operate from their homes or small office
locations. MA has about 20 computers, predominantly
Linux/Unix/OSX/Android including laptops, pads, and laptops acting as
servers. Each worker also has a few computers they use for MA
purposes. They also support cellular "smart-phones" and other similar
mobile computing devices.