Fashion Forms

Delivering lingerie product innovations for decades, Fashion Forms is at the forefront of bringing women great solutions to their bra dilemmas. Since the early 1990's Fashion Forms Founder Ann Deal made it her mission to bring women of all sizes the answers to the bra and fit solutions they have been looking for. The Fashion Forms brand was founded on the principal that the imagination is the very starting point and foundation that allows them to create true solutions.

Deal was brought up in a family deeply rooted in the retail industry with an entrepreneurial spirit. Deal followed her family's footsteps but this time, hoping to give women the tools to look fashionable and sexy at all times. Deal's very first creation was her solution for women who wanted larger looking breasts who didn't want to go under the knife. Her creation was the Original Water Bra. The response was overwhelming positive and from that starting point, Fashion Forms was able to embark on launching a successful empire that women could truly rely on. Today, the Fashion Forms brand brings women popular accessories such as bra and lingerie tape, adhesive strapless bras that keep them in place, multifunctional bra styles that achieve many looks in one style, shoulder pads for a comfort fit and so much more!

Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!