“We’ve removed the requirement that promotions on Facebook only be administered through apps. Now, promotions may be administered on Page Timelines and in apps on Facebook. As before, however, businesses cannot administer promotions on personal Timelines. Accurate tagging is required in promotions.

In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in.”

Breaking it down further they continue:

It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize

It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize

So what does this mean for page owners?

Initially I thought that this marked the end of Facebook Apps. Then I thought again. Facebook Apps are still a really great way to collect leads and build customer lists. Sure you can do a contest on your wall so that it gets picked up more in the NewsFeed, but then it makes it significantly more difficult to track those leads for anything.

Facebook apps will still be a powerful tool. But pages now have a more public option for integrating fan engagement into any contest or promotion, without fear of running afoul Facebook’s guidelines.

Will you be using these new options in your next campaign or promotion?

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing... View Full Profile →

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