MilitaryChic

MilitaryChic

MilitaryChic

MilitaryChic

“We believe in girl power and use beauty to rally a nation of superwomen, one swatch at a time.” -Founder, Warpaint.

Warpaint is a makeup brand that’s all about embracing the power and multidimensionality of women and girls. Makeup is so universal and loved, yet some may call it a frivolous, trivial, feminine fixation. Without taking the fun and play out of makeup, Warpaint effortlessly turns this narrative on its head. To Warpaint, makeup is the fun, powerful ritual, warrior women perform before battle. Focused on being an affordable yet quality brand for women age 16-35, Warpaint is a brand for the girl who owns her look, it's for strong, confident girls and women battling it out beautifully.

The Identity for Warpaint revolves around attaining a chic military aesthetic by contrasting traditional girly aesthetics with rugged military visuals. The identity is both pretty and strong, both delicate and brash. Rather than present these concepts as opposing, they are cohesively contrasted into a beautiful identity that tells a story of the confidence, playfulness, strength, androgyny, feminity, and multidimensionality of girl power.

The Identity constantly works the line between strong and pretty. The pretty, delicately painted flowers contrast their strong, spartan colors and the bold camo pattern they create. The delicate, curvy and soft logo marque contrasts the strong, martial nature of the logotype. Flowers and bright pastels are a representation of delicate feminity and beauty, while the typeface, camo colours and other military undertones represent might, while illuminating the brand name even further. Together, these elements combine to tell a story of owning beauty and strength suitable for a modern-day Amazonian. Strong women are all around us and a lot of them wear war paint.

“We believe in girl power and use beauty to rally a nation of superwomen, one swatch at a time.” -Founder, Warpaint.

Warpaint is a makeup brand that’s all about embracing the power and multidimensionality of women and girls. Makeup is so universal and loved, yet some may call it a frivolous, trivial, feminine fixation. Without taking the fun and play out of makeup, Warpaint effortlessly turns this narrative on its head. To Warpaint, makeup is the fun, powerful ritual, warrior women perform before battle. Focused on being an affordable yet quality brand for women age 16-35, Warpaint is a brand for the girl who owns her look, it's for strong, confident girls and women battling it out beautifully.

The Identity for Warpaint revolves around attaining a chic military aesthetic by contrasting traditional girly aesthetics with rugged military visuals. The identity is both pretty and strong, both delicate and brash. Rather than present these concepts as opposing, they are cohesively contrasted into a beautiful identity that tells a story of the confidence, playfulness, strength, androgyny, feminity, and multidimensionality of girl power.

The Identity constantly works the line between strong and pretty. The pretty, delicately painted flowers contrast their strong, spartan colors and the bold camo pattern they create. The delicate, curvy and soft logo marque contrasts the strong, martial nature of the logotype. Flowers and bright pastels are a representation of delicate feminity and beauty, while the typeface, camo colours and other military undertones represent might, while illuminating the brand name even further. Together, these elements combine to tell a story of owning beauty and strength suitable for a modern-day Amazonian. Strong women are all around us and a lot of them wear war paint.

Project TypeLogo Design, Animation, Print Design

Project TypeLogo Design, Animation, Print Design

DateSeptember 2017

DateSeptember 2017

Wordmark

Derivation of Logomark

If you are reading this, it is because your browser does not support the HTML5 video element.

Dá Design Studio is a brand identity design studio in Lagos, Nigeria. With a skilled team and robust network, we believe in pushing the boundaries of brand expression in Nigeria, testing the zeitgeist and most importantly, effectively communicating. Read more﻿

Dá Design Studio is a brand identity design studio in Lagos, Nigeria. With a skilled team and robust network, we believe in pushing the boundaries of brand expression in Nigeria, testing the zeitgeist and most importantly, effectively communicating. ﻿Read more﻿