"To quote Ken Dunn , who is actively involved in the Chicago City Farm project, 'waste is just a misplaced resource.' If we think of waste as a resource we can unlock options that would not be available if we just focus on diversion from landfill. Right now you hear a lot of emphasis on 'zero waste,' which implies that we’re preoccupied with the idea of doing 'less bad.' I think we need to reframe the approach around doing 'more good'—creating and realizing the value of waste as a resource for other applications."