Forever Hope Foundation

It always feels good to create a successful identity, but it feels even better when that identity represents a good cause. The Forever Hope Foundation is just that. A foundation set up by four partners with the sole aim of aiding and supporting charities to keep up their vital work by creating fundraising events and galas.

This is where the primary challenge lay in the creation of this visual language. We needed an aesthetic that would represent the glamour of a high profile event, yet remain humble enough to sit alongside its partner charities. A monotone colour palette was chosen alongside a simplistic, yet clever, symbol that in turn was combined with elegant typography. All of which could be turned up or down in terms of opulence to achieve the required visual output.