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Monday, June 14, 2010

Consumer Behavior Coca Cola

The company's beverages are generally for all consumers. However, specifically of coca cola regular brand following are the characteristics of their target customers

Age

The target market for the Coca Cola is based on age. The target audience of Coca Cola is youngster or youth. It is a wide range for targeting. It ranges from the age of 15-25 and also reaches to 40 plus, as they are serving this age group also. Their targeting not based on gender but the results also show that both genders like this product and use it.

Life style; busy life style (face shortage of time) and mobile generation

Family; dependent on their family

Occupation; students and family oriented people

Nature; fun loving and entertainment loving

Socio economic status; upper lower class and lower class

Buying behavior

Factors stimulate demand

There are large numbers of factors that are affecting the demand of the Coca Cola but most out of them are the competitors’ price and promotional activities and the life style attached with the brand.

Criteria for alternatives

Now-a-days the personality attached, taste, freshness and other factors like marketing theme are set standards for alternatives to be selected. Pepsi provides the best alternative to Coca Cola brand users. This strong factor changes the consumer behavior.

Use of product

Basic purpose of using Coca Cola is to quench the thirst. But now days it has become a life-style status symbol. The use of the product is also very simple with out any complexities in usage and also is available for drinking.