Respected
hospitality technology specialist to lead hotel
industry CRM vendor's
international expansion out of London headquarters.

London — January 9, 2013 — Digital Alchemy, the
pioneer of
customer relationship management (CRM) and e-marketing solutions for
the global
hospitality market, is building on its international popularity with
the launch
of its first sales office outside North America. The company’s new
regional
headquarters in London enhances hotel client service for properties
across
Europe, the Middle East and Africa, and will help Digital Alchemy
expand even
further beyond the 53 countries in which it already counts clients.

Heading up its new international sales office in London is
Nigel Allport, a highly respected sales executive with more than 20
years
experience in the hospitality technology sector. Allport joins Digital
Alchemy
from Agilysys Inc., where he held a senior executive and sales
leadership
position serving as director of business development for Europe, the
Middle
East and Africa (EMEA).

In his new role as Digital Alchemy’s Vice President of Sales
for EMEA, Allport is responsible for leading all sales and customer
operations
in the region. In collaboration with the Digital Alchemy's Texas-based
global
headquarters, Allport will reach out to industry leaders, business
partners and
consultants to ensure that Digital Alchemy’s solutions and value
proposition
are understood to accelerate the company’s overall growth.

“I am thrilled to join Digital Alchemy during this time of
tremendous growth for the company. Digital Alchemy’s suite of mobility
solutions is exactly what the hospitality industry is clamoring for
right now
in a post-recession environment where operators are looking to drive
additional
revenues and to secure the customers they have already," Allport says.
“Digital
Alchemy’s customizable products enhance guests’ hotel stays and
genuinely add
value to hotels.”

CEO Don Hay says Allport was selected for this critical position
because of his experience
maximizing international client satisfaction through enhanced service
and
support as well as his comprehensive knowledge of the needs of the
hospitality
industry. “We have been impressed with Nigel and his work for many
years, and
we are very excited to have him join our Digital Alchemy team,” Hay
says. “His
reputation in hospitality is simply unmatched and with our new
alliances with
European headquartered property management companies, he is the perfect
person
to help us expand our operations in Europe, the Middle East and
Africa.”

Digital Alchemy’s flagship product is its eRelationship module,
which simplifies coordination of hotel pre-arrival messaging, including
confirmation emails and amenity up-selling. The technology includes
embedded
post-stay customer feedback features that provide hotels with a
complete view
of guest satisfaction and areas needing improvement. eRelationship uses
automated, color-coded text to quickly identify key comments and
issues, and
feedback is tied to specific reservations to help address specific
guest
issues.

Digital Alchemy products are designed to help hotels of all sizes
craft profitable, long-term relationships with guests. With reservation
confirmations, cancellation notices, pre-stay marketing messages and
post-stay
greetings automated and customized to upsell amenities and reaffirm
customer
loyalty, Digital Alchemy includes myriad opportunities to build
incremental
revenue through its CRM email platform. Automated messaging can be
customized
seasonally, by rate codes or by dozens of other characteristics of
individual
guests.

In moving to Digital Alchemy Allport said “he is combining three
passions: hospitality technology, mobility and innovation”. He
continued, “The
hospitality industry in many ways lags behind the airline industry;
however,
with Digital Alchemy’s innovation and creativity, they have the
solutions to
enable the industry to catch up and provide guests with an enhanced and
personalized experience.” Allport also
commented on the back-up support where “Digital Alchemy puts a premium
on
client service by assigning dedicated account managers to each hotel
and making
technicians and company executives available to respond immediately to
any
question or concern, or to make on-the-fly changes to the platform as
needed.”

For more information on Digital Alchemy’s comprehensive suite of
CRM and e-marketing solutions, please visit www.Data2Gold.com.

About
Digital Alchemy | Since launching the first true CRM solution to
the
hotel industry in 1999, Digital Alchemy has become an established
leader in
customer relationship management (CRM) and e-marketing solutions for
the global
hotel market. With a comprehensive suite of integrated e-mail CRM
offerings,
the product line has grown to include a powerful and flexible set of
tools for
building and maintaining profitable relationships with current and
prospective
hotel guests. Current Digital Alchemy clients include over 650
properties,
which include some of the most prestigious independent hotels and
resorts
worldwide. For more information, please visit www.Data2Gold.com.