Aqualisa Case Questions
1. What is Quartz value proposition to customers? To plumbers? 2. Why is the Quartz shower not selling?
3. What should Rowlinson to do to generate sales momentum for the Quartz product? What is the best action plan in terms of targeting? Should he lower the price?

2. B&D case question

1. What is the cause of B&D 9% share and Makita's 50% share? 2. Describe buyer behavior of tradesmen.
2. Analyze the competitive situation
3.Choose the action the action plan on page 10

3. XM case

Case Discussion Question

1. What is the value proposition of XM to different consumer segments? Who should be the primary target for XM? 2. What aspects need to be considered in pricing the radio receiver and subscription fee? What is the optimal price for monthly subscription? Assume a five-year lifetime for a customer. How would your answer change if the lifetime was longer or shorter? 4. What aspect needs to be considered in allowing advertising to run on XM’s service? How does the fact that the firm could also earn money on advertising affect the optimal subscription price? 5. What are the implications of the expected launch plans for XM’s rival Sirius?

4. Virgin Mobile

1. Cell phone industry is notorious for high customer dissatisfaction. Despite the existence of service contracts, the big carriers churn roughly 24% of their customers each year. Clearly, there is very little loyalty in this market. What is the source of all of this dissatisfaction? How have the various pricing variables (contracts, pricing buckets, hidden fees, off-peak hours etc.) affected the customer experience? Why haven’t the big carriers responded more aggressively to customer dissatisfaction? 2. How do the major carriers make money in this industry? Is there a financial logic underlying their pricing approach? 3. Do you agree with Virgin mobile’s target selection? What is the risk associated with targeting this segment? Why have the...

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SIRIUS XM Satellite Radio: Background Report
By: Sarah Redmond
MKT 230
Argosy University
Professor Dorma Davis
Introduction:
For this particular assignment, I was to choose an existing, publically owned company to research and do a background report on. I decided to view the public companies link, provided on the module 1, Assignment 3 page, and I noticed that Sirius XM Satellite Radio, Inc. was rated #1 in top stocks by trade volume. I found it impressive that it was ranked higher than Facebook and Microsoft Corp. alone. This is what originally caught my attention about the company, but I felt it was a great corporation to do my paper on because I have been a customer of XM satellite radio way before they merged with Sirius and I have no complaints. I am a huge fan of Sirius XMradio and if I lost my account with this company, I would be lost, myself. I thought it would be interesting to learn more about this company, so Sirius XM Satellite Radio, Inc. is the company I have decided to do my background report on.
What is Sirius XM Satellite Radio?
Sirius XM Satellite Radio is the largest radio broadcaster measured by income and has 25.6 million subscribers. It offers commercial-free music, premier sports, live events,...

...In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach would not only be beneficial to bringing in revenue dollars through subscriptions, but it would help attract advertising revenues into the business, if advertising was the route taken. Advertisers would be drawn to XM Satellite Radio’s communication medium, which would help them market their products to potential customers within the target markets they wanted to reach. XM Satellite Radio segmented their potential customer base using two main demographics, age and race/culture. An additional smaller, demographic was utilized as well which we’ll refer to as other. Within each of one of these demographics are the customer segments that XM Satellite Radio chose to focus on:
Demographic: Age
1) Young Adults
2) Baby Boomers
3) Seniors
Demographic: Race/Culture
1) African Americans
2) Hispanic Americans
Demographic: Other (Occupation, Religion)
1)...

...Justin Kaufman-2056713
Lecturer- Stephen Chandler
Corporate Finance
Merger Report
Sirius XM inc.
Table Of Contents
1. Coversheet
2. Table of contents
3. Introduction
4. History Of The Industry/History Of the Companies
5. History Of The Companies
6. History Of The Companies
7. Type Of Merger/Reasons for merger
8. Reasons for merger
9. Shareholder Reaction/Finance
10.Regulation Authority/ Wider Reactions
11.Success/Failure Of Merger
12.Conclusion
13.Bibliography
14.Appendices
Introduction
This report is about the creation of the sattelite radio industry, and its only two operating companies Sirius Sattelite Radio, and XMRadio. These companies, despite obvious duopoly advantages and some early succeses, were too heavily leaden with debt, resulting in a controversial merger worth billions. Even after the merger the company struggled to cope. I chose this company because of the interesting nature of these two companies with an immediate duopoly of the newly created industry, and the controversial nature of the decision that allowed them to merge.
History of the industry
The digital radio industry began with the creation of digital audio radio service (dars) which was established by the fcc in 1992 by reserving certain segments of radio frequency for sattelite broadcast onto the radio.
An...

...XM Satellite RadioRadio to the Power of X
Ashley Edwards ∙ Ahsun Jilani ∙ Van Witwutisak
Satellite Radio
Satellite radio is the radio industry’s first major technological innovation since FM radio broadcasts emerged in the 1970’s. This new form of radio is a satellite based direct-broadcast radio service. Digitally encoded material is broadcast to receiver from either an orbiting satellite or from a repeater station. The two companies that have utilized this technology to offer subscription based music programming are XM Satellite Radio and Sirius Satellite Radio. Both companies provide digital programming channels with coast to coast coverage for a monthly fee to subscribers. Two key benefits that Satellite Radio offers over traditional AM / FM stations are that Satellite radio offers a much wider variety of musical programming than traditional AM / FM radio stations and the music programming is interrupted by far fewer commercials.
XM Satellite Radio, Inc.
XM Satellite Radio, Inc. was founded in 1992, but didn’t hit the airways until September 25th, 2001 with its first broadcast in San Diego and Dallas / Ft. Worth. XM runs programming on 100 different channels offering...

...decades of technological stagnation in the radio broadcasting market, XM Satellite Radio ushered in an exciting new option for consumers with its launch in late 2001. In the years since, XM has developed into the leading satellite radio Provider in the United States with over 30000 subscribers and approximately 170 digital channels spanning music, sports, news/talk/comedy, traffic and weather. Primary revenue comes from the $12.95 a month user fee for receiving the broadcasts and a smaller portion comes from advertisers. XM competes directly in the satellite radio market against Sirius Satellite Radio, with the added competition of the well-established FM and AM radio broadcasters. Further complicating matters are the increasing prevalence of HD radio, MP3 players and other portable media devices including cell phones, and streaming Internet media. The once clearly-defined market segments of the past have become muddled and this has major ramifications for Gotham Global’s strategy recommendations and the future success of XM.
Company Overview of XMRadio:
XM Satellite Radio was founded in 1992 to provide radio entertainment to the via a satellite-based broadcast system. XM is a very early-stage company. XM Satellite...

...This report discusses the case of XM Satellite Radio from the Harvard business
school making an analysis on how to market the coming product of satellite radio and
the business strategy to succeed in the industry. The report is divided in questions that
help see the different aspects of the case and take a closer look at how to start this
company. At the end recommendations are made on what is the best way to go with the
business.
Only one competitor: SIRUIS company in the car radio
High price to manufacture radio system, $270
Key population segment that will have higher demand for the product: 25-34
years old
Principal radio manufacturers: Pioneer, Alpine, Sony
Winning idea: Commercial free radio
Near CD quality music
Average revenue from advertising $23, taken from traditional radio data
Projected revenue from advertising $42,748,927
Penetration rate 7% (Assumed)
Use both home and car radio market
Create two plans of monthly charges: $8 basic and $12 premium
Selling price for radio system $300
Number of channels: basic 25 stations, premium 50 stations
Retailers selection: Best Buy, Radio Shack and Wal-Mart
Eliminate advertising and go commercial free
Associate with radio manufacturers: Pioneer, Alpine, Sony
1) What is the value proposition of XM to different...

...XM Satellite Radio
1. Value proposition of XM to different consumer segments and primary target segment.
XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast, in addition to the variety of channels which will be of interest to different age and consumer groups and their disparate preferences. XMradio can also show song titles, artist and can be switched on at an ease of a button on the radio. Another possible value proposition under considerations is commercial free broadcasts, which will allow users to listen to shows and music without the inconvenience of listening to advertisements in traditional radio. Radio listening has increasingly become part of a car-driving activity with up to 31% of radio listening occurring in the car. XM’s consistent high quality service would be particularly appealing to this segment, which includes young adults, truckers, and commuters in both urban and rural areas. XM also stands to gain from serving advertisers as its various channels,...

...Sirius Satellite Radio Inc (initially called Satellite CD Radio) was one of the two initial players in the satellite radio industry created by two passionate guys David Margolese and Robert Brckman back in 1997 in Canada. The second player in the industry was XMRadio, backed by AMS Corp., and Hughes Electronic (a subsidiary of GM). Market situation for both companies was similar, but Sirius somehow fell a few steps behind XMRadio, therefore I will analyze in particular problems of and opportunities for Sirius Satellite Radio Inc.
1. ProblemsA problem for Sirius as well as for XM was huge initial investments. All amounts in this case are with six figures and had to be invested without backup of powerful investors. Clear data on Sirius initial investments are not available, but they can be derived from the competitor's expenditures in the same area.
Another common problem for both competitors is the competition with tall free radio (FM AM); Internet radio; satellite TV and cable systems, who provided radio services as part as their digital package for free. It is difficult to persuade a regular listener to purchase a service, which is already provided for free in good quality.
A major problem for Sirius was the broadcasting delay for 2 years due to technical problems. Sirius started broadcasting 9 months...