opprobrium

If you go against or oppose what's good, you might earn opprobrium — the opposite of getting attention for something good. Bad behavior leads to opprobrium. If you throw a soft drink off the theater balcony, the opprobrium might keep you from getting dates to the movies.

Even though the words aren't related, the "opp-" of the word opprobrium sounds a bit like the "app" part of "inappropriate." Opprobrium isn't an action that leads to disgrace, it's something that comes from the inappropriate thing that was done. A very inappropriate act leads to opprobrium for the person who did the act. "Infamy" — extreme dishonor, often with lasting consequences — is a synonym for opprobrium.