Jordan Brand Unveils the Super.Fly 2017 with Nike React Cushioning

Jordan Brand has officially unveiled the next installment of their Super.Fly series, the Jordan Super Fly 2017. The release will come equipped with Nike React, which is the ultimate tool for the versatile basketball player and their requirement of balanced footwork.

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By utilizing Nike React foam, the Super.Fly 2017 optimizes cushioning across every footfall, whether a lateral cut to the hoop or a full sprint to a breakaway dunk. “Right away you notice the responsiveness of Nike React,” says Griffin. “Whatever move you make, it goes along with you.”

Comfort and response are also key characteristics of the form-fitting, one-piece upper. Allowing for a natural fit, regardless of lace tightness, this method of construction supports multiple athlete preferences and harnesses explosiveness. Nods to Jordan DNA, through graphic hits that pay homage to the Air Jordan 4 and 11, complete the design.

Jordan Super Fly 2017 Release Date

Look for the Jordan Super.Fly 2017 to release on August 3rd at select Jordan Brand retailers and Nike.com. The retail price tag is set at $140 USD.