A worker is silhouetted against the setting sun while installing an overhead electric cable pole in Allahabad, Uttar Pradesh. About 28% of the voters interviewed for a survey said power cuts were the biggest issue in the state, while 20% said jobs, the economy and development were the biggest issues.

Almost a third of voters polled said power cuts were the biggest problem in Uttar Pradesh (UP), according to a new survey conducted by by FourthLion Technologies, a data analytics and public opinion polling firm, for IndiaSpend.

Elections in UP, with 138 million voters, greater than the population of the north American country of Mexico, start February 11, 2017.

FourthLion conducted 2,513 telephone interviews in Hindi of registered voters in UP, and said their sample is representative of UP’s urban and rural voters as well as socioeconomic, age, gender and caste make-up. The survey was conducted between January 24 and January 31, 2017.

The next part of this series, based on the survey, addresses political preferences of voters.

About 28% of the voters interviewed said power cuts were the biggest issue in the state, 20% said jobs, the economy and development were the biggest issues, while 10% said a shortage of clean water was the biggest issue. Few voters said the roads, food, the currency ban, crime, corruption, agriculture, sanitation, health and education were the biggest issues.

The percentage of households that used electricity as the main source of energy grew from 31.9% in 2001 to 36.8% in 2011, according to census data, with a stark difference between urban and rural areas. While 81.4% of urban households used electricity as the main source of energy in 2011, as few as 23.7% did so in rural areas, data show.

By the end of 2016, in rural UP, 17.7 million rural households were unelectrified, down from 18.6 million households in March 2014, government data show.

But even households that have electricity face power cuts, the FourthLion-IndiaSpend survey shows. As many as 38% of those surveyed said they faced power cuts every day, while 16% said they faced power cuts every week but not every day. Women, who are likely to stay at home more, and rural voters, are more likely to face power cuts than men and urban voters respectively.

“Power cuts are a more tangible issue,” and so voters might identify it as being a big problem compared to health or education, the quality of which is a more abstract issue, said Neelanjan Sircar, a senior fellow at the Centre for Policy Research, a New Delhi-based policy think tank.

Of the voters surveyed, 20% said that availability of jobs was the most important issue in UP.

The number of unemployed in UP per 1,000 of the working-age population decreased from 82 to 52 between 2009 and 2015, but it was higher than the Indian average in 2015-16 (37), labour ministry data show. Youth unemployment was much higher with 148 of those between the ages of 18 and 29 per 1,000 people unemployed in 2015-16.

Even those with a graduate degree face unemployment, pointing both at the lack of jobs and the poor quality of education in the state. For instance, in India, while 97% wanted jobs, either in software or core engineering, only 3% were good enough to be engineers in software jobs, and only 7% could handle core engineering tasks, as IndiaSpend reported in September 2014, based on a report by Aspiring Minds, a New-Delhi based employment consultancy.

As many as 237 per 1,000 working age people (between the ages of 18 and 29 years) with graduate qualifications were unemployed in UP, according to labour ministry data from 2015-16.

As many as 46% of urban voters surveyed thought the air they breathe was polluted compared to 26% of voters in rural areas. Kanpur, Firozabad, Allahabad, and Lucknow in UP are included in the world’s 25 most toxic towns, according to data between 2008 and 2015 from the World Health Organization.

A high percentage of voters said they would use public transport and solar energy, the survey found.

Low income voters were more likely to use solar energy and public transport than more affluent voters, survey data show, even though fewer low income voters (26%) said the air they breathe was polluted compared to richer voters (36%). As many as 90% of voters who owned no vehicle said they would use electricity generated from the sun if it reduced pollution in their community, compared to 73% of those voters who owned a car.

Similarly, 96% of those who did not own any vehicle said they would use public transport if better facilities were available, compared to 87% of those who owned a car.

40% undecided are resentful of the government, likely to vote against ruling Party. Surprisingly major factor influencing vote has been Electricity rather than law and order as per your earlier report.