Nope, it's not Instagram, it's Kodachrome. Take a look at these rare color World War II-era photos from Life magazine:

Above: An unidentified US pilot stands up in the cockpit of his plane on the tarmac on ... more

Nope, it's not Instagram, it's Kodachrome. Take a look... Photo-5429823.73604 - Times Union

Image 2 of 28

A group of American soldiers inspect heavily damaged and abandoned German armor, Italy, May 1944.

A group of American soldiers inspect heavily damaged and abandoned German armor, Italy, May 1944.

Photo: Carl Mydans, Time & Life Pictures/Getty Image

A group of American soldiers inspect heavily damaged and abandoned... Photo-5429747.73604 - Times Union

Image 3 of 28

A group of Curtiss P-40 Warhawks escorted a pair of Consolidated B-24D Liberators on a flight near the Aleutian islands, Alaska, 1944.

A group of Curtiss P-40 Warhawks escorted a pair of Consolidated B-24D Liberators on a flight near the Aleutian islands, Alaska, 1944.

Photo: Dmitri Kessel, Time & Life Pictures/Getty Image

A group of Curtiss P-40 Warhawks escorted a pair of Consolidated... Photo-5429757.73604 - Times Union

Image 4 of 28

A pair of servicemen and a quartet of schoolboys sit on bridge over the Thames, Henley-on-Thames, England, May 1944.

A pair of servicemen and a quartet of schoolboys sit on bridge over the Thames, Henley-on-Thames, England, May 1944.

Photo: Frank Scherschel, Time & Life Pictures/Getty Image

A pair of servicemen and a quartet of schoolboys sit on bridge over... Photo-5429744.73604 - Times Union

Image 5 of 28

American servicemen drive in jeeps through an unidentified and nearly completely destroyed town, Italy, May 1944.

American servicemen drive in jeeps through an unidentified and nearly completely destroyed town, Italy, May 1944.

Photo: Carl Mydans, Time & Life Pictures/Getty Image

American servicemen drive in jeeps through an unidentified and... Photo-5429748.73604 - Times Union

Image 6 of 28

The crew of a B-26 Marauder outside their plane, nicknamed Ginger, 1944.

The crew of a B-26 Marauder outside their plane, nicknamed Ginger, 1944.

Photo: Frank Scherschel., Time & Life Pictures/Getty Image

The crew of a B-26 Marauder outside their plane, nicknamed Ginger,... Photo-5429737.73604 - Times Union

Image 7 of 28

Supreme Allied Commander American General Dwight D. Eisenhower, his deputy, British Chief Air Marshal Arthur Tedder , and the principal commander of Allied ground forces in Europe, British General Bernard L. Montgomery, stand in a US armored vehicle as they review a tank exercise, Salisbury, England, 1944.

Supreme Allied Commander American General Dwight D. Eisenhower, his deputy, British Chief Air Marshal Arthur Tedder , and the principal commander of Allied ground forces in Europe, British General Bernard L. ... more

Pair of American servicemen moving a large bomb at an ammunition dump in 1944.

Pair of American servicemen moving a large bomb at an ammunition dump in 1944.

Photo: FRANK SCHERSCHEL, Time & Life Pictures/Getty Image

Pair of American servicemen moving a large bomb at an ammunition... Photo-5429738.73604 - Times Union

Image 11 of 28

American troops unloading supplies on the shores of Guadalcanal Island in 1943.

American troops unloading supplies on the shores of Guadalcanal Island in 1943.

Photo: Frank Scherschel, Time & Life Pictures/Getty Image

American troops unloading supplies on the shores of Guadalcanal... Photo-5429732.73604 - Times Union

Image 12 of 28

A soldier sleeps in the sun.

A soldier sleeps in the sun.

Photo: CARL MYDANS, Getty Images/Time & Life Pictures Creative

A soldier sleeps in the sun. Photo-5429749.73604 - Times Union

Image 13 of 28

An unidentified American soldier sits and eats his meal (which includes chicken, mashed potatoes, bread, and pineapple) atop rows of a stockpiled ammunition shells, England, May 1944.

An unidentified American soldier sits and eats his meal (which includes chicken, mashed potatoes, bread, and pineapple) atop rows of a stockpiled ammunition shells, England, May 1944.

Photo: Frank Scherschel, Time & Life Pictures/Getty Image

An unidentified American soldier sits and eats his meal (which... Photo-5429746.73604 - Times Union

Image 14 of 28

American Army trucks parked next to the St. Lucia fountain in 1943.

American Army trucks parked next to the St. Lucia fountain in 1943.

Photo: George Rodger, Time & Life Pictures/Getty Image

American Army trucks parked next to the St. Lucia fountain in 1943.... Photo-5429733.73604 - Times Union

Image 15 of 28

A worker at Electric Boat Co. in New London, Conn. in 1943.

A worker at Electric Boat Co. in New London, Conn. in 1943.

Photo: Bernard Hoffman, Time & Life Pictures/Getty Image

A worker at Electric Boat Co. in New London, Conn. in 1943. Photo-5429756.73604 - Times Union

Image 16 of 28

British and South African soldiers hold up Nazi trophy flag while combat engineers on bulldozers clear a path through the debris of the bombed out city of Cassino in 1943.

British and South African soldiers hold up Nazi trophy flag while combat engineers on bulldozers clear a path through the debris of the bombed out city of Cassino in 1943.

Photo: Carl Mydans, Time & Life Pictures/Getty Image

British and South African soldiers hold up Nazi trophy flag while... Photo-5429752.73604 - Times Union

Image 17 of 28

A US Army Corps of Engineers solider packs 1/2 pound tins of the explosive TNT under one end of an abandoned German tank in preparation for detonation during military operations in the El Guettar Valley, Tunisia, early 1943.

A US Army Corps of Engineers solider packs 1/2 pound tins of the explosive TNT under one end of an abandoned German tank in preparation for detonation during military operations in the El Guettar Valley, ... more

Photo: Eliot Elisofon., Time & Life Pictures/Getty Image

A US Army Corps of Engineers solider packs 1/2 pound tins of the... Photo-5429742.73604 - Times Union

Image 18 of 28

An American gun crew in camouflaged emplacement awaiting orders to fire during the desert fighting between German and American forces in the El Guettar Valley in 1943.

An American gun crew in camouflaged emplacement awaiting orders to fire during the desert fighting between German and American forces in the El Guettar Valley in 1943.

Members of the flight and ground crews of a B-17 bomber named 'Honey Chile II' make adjustments to their plane prior to a mission, Polebrook, Northamptonshire, England, fall 1942. The crew and plane originate from the 97th Bombardment Group of the 8th Bomber Command (later 8th Air Force) which was stationed at Polebrook from June until November of 1942.

Members of the flight and ground crews of a B-17 bomber named 'Honey Chile II' make adjustments to their plane prior to a mission, Polebrook, Northamptonshire, England, fall 1942. The crew and plane originate ... more

Photo: Margaret Bourke-White, Time & Life Pictures/Getty Image

Members of the flight and ground crews of a B-17 bomber named... Photo-5429754.73604 - Times Union