What’s most interesting is that the woman needs a bottle of wine to serve the rock star; the inference is that any woman in the target demographic who has a bottle of Lancers in the fridge will end up entertaining a hot guy. Update the clothing and hair, change the musical style, make it a little more risque, and it wouldn’t be surprising to see a similar ad for a current brand. Yellow Tail, perhaps? Or Little Black Dress?

I’ll leave any judgements about what that says about the wine and advertising businesses to you (and a tip o’ the Curmudgeon’s fedora to robatsea2009 at YouTube for the video).