Thursday, February 02, 2006

With the collapse of the film camera market and the end of the megapixel race, there are big changes in the photographic air.

First, there's the astonishing collapse of the film camera market. By some tallies, 92 percent of all cameras sold are now digital. Big-name camera companies are either exiting the film business ( Kodak, Nikon) or exiting the camera business altogether (Konica Minolta). Film photography is rapidly becoming a special-interest niche.

Next, there's the end of the megapixel race. "In compact cameras, I think that the megapixel race is pretty much over," says Chuck Westfall, director of media for Canon's camera marketing group. "Seven- and eight-megapixel cameras seem to be more than adequate. We can easily go up to a 13-by-19 print and see very, very clear detail."

That's a shocker. After 10 years of hearing how they need more, more, more megapixels, are consumers really expected to believe that eight megapixels will be the end of the line?