Be first, go big: Range-topper makes up half of new Porsche Panamera orders

The all-new second-generation 2017 Porsche Panamera sedan has arrived in Australia, the first two of a five-model line-up landing locally this week.

The 324kW/550Nm 2.9-litre twin-turbo V6 Panamera 4S, and range-topping 404kW/770Nm 4.0-litre twin-turbo V8 Panamera Turbo will be the first to grace showrooms. A new Panamera E-Hybrid, 4S Diesel and entry-level ‘Panamera’ model will follow throughout 2017.

Speaking with CarAdvice, Porsche Australia Director of Sales, John Murray, said all models have received interest and despite local release dates still to be confirmed, orders have been placed across the range.

But it seems the early adopters of the new Panamera are of a go-big fraternity, and the $376,900 (before options and on-road costs) Panamera Turbo is the hard-charging favourite, securing close to half of Australian orders to date.

“With a car like the Panamera, buyers want it first and they want it all,” said Murray.

“We find they (buyers) tend to spend a further 10 to 15 per cent of the car’s list price on personalisation options, too,” said Murray. “Although it isn’t unheard of to see this climb much higher.”

The all-new Panamera is already well-equipped, but there’s a staggering array of options and personal touches that can be added. Eighteen exterior colours, and thirteen interior trims on offer barely scratch the surface – so much so that no two need ever be the same.

You can configure your personal Panamera on the Porsche Cars Australia website, and let your creativity and financial freedom run wild, until you get to the order page that is.

A full local launch review on the new 2017 Porsche Panamera 4S and Turbo, is coming next week on CarAdvice. Catch our earlier overseas reviews at the links below.