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Corporate Videos: Metaphors Inspire

Corporate Videos: Metaphors Inspire

Corporate videos can be a complex affair when it comes to delivering the perfect “corporate message.” Tone, brevity, entertainment value.. are all part of the equation. In this particular employee meeting video, starting with a metaphor made it all come together. Our client came to us with a theme of whitewater rafting. Add rafting footage, a script, a song, and some text. Mix them all together and you get a powerful video message that inspires, entertains and sets the right tone for a successful company meeting. The video also helped to reinforce the branding for their company event, “Keep Calm and Paddle On.”

We know you know what a metaphor is… (sheesh), but for emphasis sake: a metaphor is defined as: an object, activity, or idea that is used as a symbol of something. In this case, whitewater rafting was the metaphor for the journey of their company. Perfect visuals for a young, smart audience; and especially appropo for the largely outdoors-y population this event was playing to. As video audiences become more and more bombarded with video everywhere they look, companies have a real need to distinguish their corporate videos content and make their company videos look and feel “un-corporate,” and respect the intelligence of their audience. By creating business videos (with Robin Bond Media) that are less “literal” and more “impressionistic,’ organizations will see measurable improvement in viewer retention and engagement. And in the case of online corporate videos and website videos, you’ll experience lower bounce rates, higher subscribe rates, and increased customer conversation rates. A couple of tips for your corporate videos: (1) identify the emotion you want to evoke in your viewer; and (2) choose visual and aural content (music) that will direct the desired psychological experience.