SAMSUNG BRINGS IN AVIAN WE FOR EXPANDED INDIAN PR MANDATE

Lucrative assignment shifts after two years with Adfactors.

NEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's biggest-ever account win.

The assignment was previously handled by Adfactors, before a competitive review that took place in recent months, featuring a number of the country's largest PR firms.

According to sources familiar with the situation, the account's scope of work has expanded considerably to also include digital content and marketing services, across all of Samsung's operations in the country.