The weekly reality-based program will follow Rick Williams and Roland “Ro” Coit, the co-owners of the popular sneaker boutique Burn Rubber, as they manage running a growing business and accommodating celebrity clients.

In the episode Detroit Tiger’s first baseman Prince Fielder stops by the downtown Royal Oak shop to purchase the rare 2004 Nike Air Jordan Retro Encore IVs. Later Slim Shady himself makes an appearance as Williams and Coit try to find the exclusive $5,500 pair of sneaks for Fielder.

New 10-minute episodes of “Detroit Rubber” will be uploaded each Tuesday.