Marriott to equip some hotel rooms with Amazon Alexa

Room service orders, housekeeping and concierge advice will be available to guests via Amazon’s digital assistant Alexa when staying at some US Marriott-owned hotels.

Marriott is reported to have considered both Alexa and Apple’s Siri.

A spokeswoman told the Financial Times the deal with Amazon was not exclusive.

“This was not a direct comparison with Siri,” she said.

Aloft Hotels, which is owned by Marriott, introduced voice-activated hotel rooms controlled via Siri and a custom-built app on an iPad in 2016.

The Wynn Resorts chain in Las Vegas installed the Amazon Echo in around 5,000 hotel suites in 2016.

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