Getting your big break may come as quickly as snapping a photo on social media. At least that’s the case for Simone Holtznagel.

The Australian beauty was recently tapped by Guess to be the face for one of the company’s upcoming campaigns after founder Paul Marciano found her on Instagram. The fashion maven released a snap of his own raving about the blue-eyed bombshell.

“Thats SIMONE!! @moann i was talking about that i found on Instagram from Australia! She is 21 and now moved to Cal. She will shoot for Spring Marciano or Guess!” Marciano captioned on Wednesday.