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SEO/SEM

SEO Packages. Get more business from Google. Search Engine Optimization (SEO), considered by many to be a
subset of Search Engine marketing, is a term used to describe a process of
improving the volume of traffic to a web site from Search Engines, usually in
"natural" ("organic" or "algorithmic") search
results. Those efforts may also be seen in more narrow vertical Search Engines
involving areas such as local search. Many site owners and consultants engaging
in SEO attempt to pursue qualified visitors to a site, and the quality of
visitor traffic can be measured by how often a visitor using a specific keyword
phrase leads to a desired conversion action, such as making a purchase, viewing
or downloading a certain page, requesting further information, signing up for a
newsletter, or taking some other specific action.

In a broad sense, SEO is marketing by understanding how
search algorithms work and what human visitors might search for, to help match
those visitors with sites offering what they are interested in finding.
Creating web pages with SEO in mind does not necessarily mean creating content
more favorable to algorithms than human visitors. Some SEO efforts may involve
optimizing a site's coding, presentation, and structure, without making very
noticeable changes to human visitors, such as incorporating a clear
hierarchical structure to a site, and avoiding or fixing problems that might
keep search Engine indexing programs from fully spidering a site. Other, more
noticeable efforts, involve including unique content on pages that can be
easily indexed and extracted from those pages by Search Engines while also
appealing to human visitors.

The term SEO can also refer to "Search Engine
Optimization", a term adopted by an industry of consultants who carry out
Optimization projects on behalf of clients, and by employees of site owners who
may perform SEO services in-house.

Search Engine Optimization often offer SEO as a stand-alone
service or as a part of a larger marketing campaign. Because effective SEO can
require making changes to the source code of a site, it is often very helpful
when incorporated into the initial development and design of a site, leading to
the use of the term "Search Engine" Friendly" to describe
designs, menus, content management systems and shopping carts that can be
optimized easily and effectively.