Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service.

Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous Vulture and emphasizing Tom Holland’s experiences as Spider-Man as a high schooler who discovers the power he possesses. The new trailer was released on March 28 and features Robert Downey Jr.’s Tony Stark reacting to a particularly destructive scene by upbraiding the youngster for the lack of control.

“Can’t you just be a friendly, neighborhood Spider-Man?” says Stark to Parker.

The movie, which will be out on July 7, has already generated 1.5 million new conversations.

“This is a story that needs to carry you through and make you feel you are there,” Nolan told exhibitors “I wanted to tell the story in the most visceral way possible.”

Universal’s “The Fate of the Furious” generated nearly 31,000 new conversations last week and has topped 1 million by that social media metric. The eighth installement of the “Fast and Furious” franchise screened at CinemaCon on March 29 and will open on April 14 amid sky-high expectations after “Furious 7” grossed more than $1.5 billion worldwide.

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Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service. Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous […]

Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service. Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous […]

Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service. Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous […]

Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service. Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous […]

Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service. Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous […]

Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service. Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous […]

Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service. Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous […]