Introduction to entrepreneurship;
Evolution of the Concept of Entrepreneurship;
Characteristics of the entrepreneur;
Creativity, innovation and entrepreneurship;
The role of entrepreneurs in the economy and society;
Entrepreneurship in large firms;
Types of entrepreneurship;
Defining small businesses;
Entrepreneurship in the future.

Defining the field: Introduction to the module and e-marketing as a strategic tool;
E-marketing strategy and the e-marketing environment;
Social media marketing;
The e-marketing mix;
The consumers perspective;
The marketers perspective;
Online retailing;
Mobile marketing.

There is no set syllabus. The subject matter can be drawn from any area of accounting, banking, economics, finance, business studies, management or marketing, provided that there is suitable and sufficient reading material available, and a member of staff is available to supervise in the chosen area of study. You should choose your topic in consultation with the module organiser and other members of staff at the start of the academic year.