This week New Zealand, will host the premiere of Peter Jackson's The Hobbit: An Unexpected Journey. Which means the tornado of marketing insanity has been set loose on the Shire leaving absolutely no Kiwi un-swaddled by an Elven cloak. Here's what it looks like when Warner Bros. buys an entire town.

We've all seen Air New Zealand's adorable fight safety video (featuring Jackson himself!). Well today, the airline revealed an entire plane painted up like a Hobbit movie poster.

You haven't even left the airport when a third bit of Hobbit advertising smacks you in the face — and this is assuming you didn't stop and shop at the elf-ear gift shop at the airport. The baggage carousel is made over into a Hobbit hole. All this, before setting foot on actual New Zealand soil.

It's all fairly insane, especially since Warner Bros has to approve every marketing ploy dreamed up by the New Zealanders. And we've still yet to see a bunch of black-market Hobbit merch making the rounds. Come on Kiwis — we know you've got some terrible knockoff Hobbit T-Shirts to peddle to the masses! We can only pray that this town-turned-theme park goes to the dark side of the marketing world and fast — we want a Billbong and Frodope tee.