7 Biggest Challenges of Social Media Management (#SMTLive Recap)

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For our last #SMTLive Twitter chat, we caught up with 65+ social media managers around the world to talk about what it is like managing a brand's social media presence -- the ups, the downs and their biggest challenges.

Right off the bat we asked the group how large of a support team they had on the job. We were intrigued (but not completely shocked) to see that 40 of the 65 respondents (62%) said they were manning the ship all on their own.

To get started, here is a Q to help us understand what types of social media managers are joining in today's chat. Q1: How many people make up your social media team? #SMTLive

A3
Hours in the day — hands down.
It's just me, and I'm juggling multiple brand guidelines, voices, etc. everyday (like most SMM peeps). That means sometimes I can only organically engage with so many people on Twitter, create so much content, put out so many fires

2. Creating fresh and meaningful content for each audience

A3: For me, the most challenging part of SM management is thinking of new content. It's so easy to repeat types of content (e.g. posting about industry-specific news every other day) but not so easy to curate new and 'out of the box' content - Rhianna #smtlive@socialmedia2day

4. Having great ideas but a lack of resources

IMAGES! We don't have in-house graphic design, and our SM team isn't large enough to attend every event/occasion in person to take the right pics/vids. Finding multimedia that fits the specs, is on-brand, high quality, etc. is my biggest challenge #SMTLive

6. Simply developing a strong and distinct voice

A3: I'm in publishing and I find it's difficult to create a unique "voice" that stands out from the crowd of other publishers, without simply using pull quotes from the articles we share. I don't want my brand's social feed to be just another content factory. #SMTLive